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ol. XI, No. 10

MARTIN

Eultted as itcond-cUii mailt*

Fmkkikti metktf 01 H7

J. QUI C LB T. PUBLISHER

August to, 1917. m ths Put OBct at Chief, /«., mmder iht Act of March j, tBjr.
Stmlh DtmkTm St., Chief: Swis<ri§4i—, t><* a yiar.

September 4, 1920

tHI WRECKED
AMONG

PHILADELPHIA BULLETIN

"Nothing like it has ever bean sesn
n a Philadelphia playhouse."

{ NORTH AMERICAN

"The whole film abounds in unusual
and strange scenes which must be
seen to be appreciated."

PRESS

"Here is a record in celluloid of an
aboriginal life as picturesque as it
is amazing."

RECORD

"This picture is one of the most re-
markable that the screen has ever
revealed."

EVENING LEDGER

"Some of the most remarkable scenes
of aboriginal life ever caught by a
camera."

NQUIRER

"So realistically are these ferocious be-
ings shown that the picture may be
put down as an achievement in
cinema art."

Best of all, it is the money picture
of the year.

UNIVERSAL— JEWEL

September 4. 1920

i:\HIBITORS HERALD

EXHIBITORS HERALD

September 4, 1920

ONLY an organization that has back of
it the resources— in artists, in ideals,
and in equipment — that the Famous
Players-Lasky Corporation has, can offer
to exhibitors such a list of assured box
office successes as are now ready for re-
lease.

The productions here listed are typical
of what the rest of the year will bring.
They are all worthy of the name.

(paramount Cpicture

SEPTEMBER

A George Fitzmaurice Production "The Right to Love" — Lavish and beautiful with more human passion and
more spectacular thrills than "On With the Dance."

Charles Ray in "A Village Sleuth" — A Thos. H. Ince Production. Here's Charlie again in a funny hick role
— full of laughs.

Elsie Ferguson in "Lady Rose's Daughter." — Never before has Miss Ferguson appeared to such advantage
as in this, her biggest picture, dramatically and scenically.

Wallace Reid in "What's Your Hurry?" — Here are thrills and more than thrills; comedy and more than
corned}-. A thundering drama that is as vital as the elements.

"Humoresque," featuring Alma Rubens — A Cosmopolitan production. Its Broadway record tells the story.
The biggest picture of the year. >
Dorothy Dalton in Sir James Barrie's famous play, "Half an Hour." — The author of "Male and Female" and
"Peter Pan" has written here a tremendous emotional drama.

A Hugh Ford Production, Thomas Meighan in "Civilian Clothes." — The good-luck star in a great comedy
drama, wonderfully produced.

Dorothy Gish in "Little Miss Rebellion." — A princess making flapjacks ! Something different for Miss Gish.
Wholly delightfully.

OCTOBER

Cecil B. DeMille's Production "Something to Think About." — Into simple humanities DeMille has gone in
this production, with his magic touch.

Douglas MacLean in "The Jailbird." — A Thos. H. Ince Production. He broke out of jail and started a lot
of things, and then broke back in to finish them. ,
Roscoe (Fatty) Arbuckle in "The Round Up." — A George Melford Production. Fatty's first full length
drama! And made from the great melodramatic stage success.

Maurice Tourneur's Production "Deep Waters." — An idyll of Xew England's coast that tells a story of a
love that could not be drowned even in the deep waters of jealousy.

William S. Hart in "The Cradle of Courage." — Hart is a crook who turns cop and fights a mighty fight to
be square. Action and thrills to the limit.

Ethel Clayton in "A City Sparrow." — A heart interest story that will move the most calloused to tears and
the gloomiest to laughter.

William Gillette's "Held By the Enemy." — The biggest of all stage startlers, acted by an all-star cast and
produced on a gigantic scale. A punch in every scene.

Bryant Washburn in "A Full House." — A riproarious game of love that wasn't played exactly according to
Hoyle. A royal flush of laughter that'll win all hands.

Cosmopolitan Production "The Restless Sex" with M arion Davies. — Robert W. Chambers' great novel trans-
lated to the screen with all its passion and romance.

Charles Ray in "An Old Fashioned^ Boy." A Thos. H. Ince Production. It's a typical Ray comedy drama.

NOVEMBER

George Melford's Production "Behold My Wife." — Sir Gilbert Parker's famous story. Backgrounds of mar-
velous color; acted by an all-star cast.

Ethel Clayton in "Sins of Rosanne." — She loved only jewels, and her heart was as hard as her diamonds.

Until a man found a way to awaken her.

Wallace Reid in Toujour* de L'Andace's "Always Audacious." — A crook who cops a millionaire's sweetheart,

home and millions — until the beans are spilled.

Enid Bennett in "Her Husband's Friend." — A Thos. H. Ince Production. A domestic drama with a different

angle, and thoroughly captivating.

Billie Burke in "The Frisky Mrs. Johnson." — Clyde Fitch's famous play of a woman who sacrificed even
her reputation to save her friend. Billie Burke's best role.

Bryant Washburn in "Burglar Proof." — You couldn't get a nickel out of him with dynamite. But a girl
found the combination to his heart as well as to his pocketbook.

A George Fitzmaurice Production "Idols of Clay." — In the South Seas, in London's Bohemia and in the pal-
aces of the rich, she searched — for love. Stupendous drama, spectacular production.

Dorothy Dalton in "A Romantic Adventuress." — Against her will an adventuress — a blackmailer! Forced to

trick the man she really loved. How does she save herself?

Any Exhibitor
can have this
advertisement
set in his local
newspaper of-
fice. It will
draw patron-
age for
' The Leopard
Woman"

To the People of St. Louis:

nd we wish

We know a girl — a famous motion picture star
you, each and all, knew her as well as we do

A great girl; kind, human, sweet, lovely and appreciative-
She's natural and genuine and fine. She's a gTeat success, and
you don't find her saying: "I'm wonderful," or "I made my-
self a big star."

Instead she says: "The author wrote a wonderful story. I had
to make it well. My producer gave me everything that brains
and money could devise with which to attain a wonderful pro-
duction. I had to do my work well. I have fine players work-
ing with me and their fine work has made me work all the
harder. A great public in St. Louis has shown its liking for
me and the publics of thousands of cities are my makers. They
give me my ambition and determination to grow and work
harder."

THE NEW GRAND CENTRAL THEATRE

takes pleasure in announcing its attraction for all of the week,
beginning Sunday

J. PARKER READ, Jr's.

First Associated Producers

SPECIAL PRODUCTION

starring

LOUISE GLAUM
THE LEOPARD WOMAN

From the world-known novel by
STEWART EDWARD WHITE

Louise Glaum is the wonderful girl we have told you about
in announcing this picture. A great artigt who daily gTOws
in power and popularity. "The Leopard Woman" is a pic-
ture we are proud of.

MARSHALL NEILAN • ALLAN DWAN* GEORGE LOANE TUCKER - MAURICE TOURNEUR
J.PARKER READ JR. -THOMAS H.INCE - MACK SENNETT

Associated Producers Inc

HOME OFFICES' 729 SEVENTH AVE.. NEW YORK CITY

6 EXHIBITORS HERALD September 4T 1920

MV1D WARE GUimi

presents

"THE IDVE FLOVEEb

^ot Collier's Weekly Story

September 4, 1920 EXHIBITORS HERALD 7

EXHIBITORS HERALD

September 4. 1920

Public Notice and

Information has reached me that certain persons
are and for some time have been endeavoring to
induce Larry Semon to leave the employ of the
Vitagraph Company of America and to engage in
the production of motion pictures for some other
company.

I wish to warn the motion picture trade in general
and particularly those who make a practice of steal-
ing motion picture stars from reputable producers
that Larry Semon is at present under written contract
with the Vitagraph Company which will not expire
until December 1, 1924, unless before that date he
completes thirty-six (36) motion pictures with the aid
and assistance of the Vitagraph Comoany of America.

Under this contract Semon has agreed to devote
his entire time and attention to the business of
assisting in the production of these pictures for the
Vitagraph Company of America, and he has expresrJy
agreed that he will not, until the full completion of
his contract, engage in similar work either in his
own behalf or in behalf of any other person or cor-

September 4, 1920

EXHIBITORS HERALD

Warning to the Trade:

poration. Thus far only five of the 36 pictures have
been produced.

The Vitagraph Company of America has spent
hundreds of thousands of dollars in exploiting its
pictures of Semon and in popularizing Semon through-
out the world and it does not propose to have its
property stolen or appropriated either by the un-
scrupulous or by those who are ignorant of Semon's
present obligations to the Vitagraph Company of
America.

We shall, as we have in the past, protect our
property in this contract and in the contracts of all
01 our stars by litigation, whenever necessary, and
we will prosecute to the fullest extent of the law
any or all firms, persons or corporations who, by
offers of increased salary or other inducements, aid
or encourage Semon to breach his existing contract
M ith the Vitagraph Company of America.

VITAGRAPH COMPANY OF AMERICA,

ALBERT E. SMITH,

President

*On the road to God knows where"

j=^\S AM Ufci^ GgJbgttV YN PRESENTS

PAULINE FREDERICK

MADAME X

ADAPTED FROM THE FRENCH OF

ALEXANDRE BISSON

BY ARRANGEMENT WlTii

HENRY W. SAVAGE-

DIRECTED BY FRANK LLOYD

GOLDWYN PICTVRES CORPORATION

"Goldwyn, and more par-
ticularly, Frank Lloyd, the
director, have extracted a
fine picture from the story
of "Madame X," which it
would not surprise me in
the least to see better all
the records made by "Dr.
Jekyll and Mr. Hyde."

Mr. Burns Mantle

In September "Photoplay"

Rarely Do They Get As Enthusiastic AsTki

^Read what ^SCREEN OPINIONS "say '5 about

GEORGE B. SEITZ

vul the EA.THE Serial

PIRATE GOLD

Prodvtced and Directed by
Georqe B. Seitz

Marguerite
Courtot

Value

. „,,„i — Family
Good serial

^ Very good -*<°<X^Sm*

Star . , nnriA __Frank L-eon ^

Direction very & Marry Wood

-r^y^^ Distr,butor

P'°dUCC"0e0r8e Our Opinion

1 TViat Will Appeal to r k that

A Serial Tha ^ ™wers of mm

Tne production o th- ser ^ ^ are evvho

m addition to running
serials, it wUl trials. There is of exaggerated

. JZl and away ^^angm* at the end , of ^ ^ ^

ng each chapter w,th chap,er ends m* » ■* „nd
death in one form or ^ • ,„ .,.„ » .<M P_f

suspense that <o .e, »• ^ bu,

been handled in a ve y convinCing. him cap-
featured role is appea." a ^ selected anarcuu

The cast support^ ^ „„„ and 0.««* » « ,„,„„ ,or
ablt ass,s,ance The ««- » produce, pn-n—

Pafhe

t& a 5ur£ Clean.-u.j_
Ask. to See the Fir6t Episodes
at the Nearest Pathe Exchange

Pathe
Serial

The greatest serial money-star in the world, in the
kind of a serial where she shines alone.

Cowboys, crooks, gamblers, desert plains, lofty
mountains, shooting, thrilling aeroplane stunts, es-
capes, pursuits, and romance.

Miss Roland's name will bring them in in crowds
for the first episode, and after that you can rest easy;
you'll be "sitting on the top of the world."

ASK THE NEAREST PATHE EXCHANGE
TO SHOW YOU THE FIRST EPISODES.

^reductions Lzd.

A. Story of Early Days in Olclalioma

J^rowL the novel by JohyiBredkivLricLje Ellis
evsondlly directed bu EDGAR LEWIS

$ Pafhe

Distributors

As a plain tale of the early days of Oklahoma "Lahoma"
would be an excellent production, but it is more than a plain
tale.

As a drama, alive with life and action, it would be considered
one of the best of the current season, worthy of presentation in
the best theatres in the country, but it is more than a drama.

As a theme play, big and sweeping, it could take its place
among the finest pictures of this character, but it is more than a
theme play.

It is a great story of the pioneers of the West, told in a
sequence of great dramatic suspense, and carrying throughout a
theme as vital as the human heart is to life itself.

presents

ROLIN COMEDIES

u)ith

and the little darky

SUNSHINE SAMMY

They are shown in more theatres than any other single reel comedy
ever released . They are gaining every week in the number of
theatres in which they are shown. They more than satisfy
patrons and get their valae and your profit into the box-office.

PRODUCED BY ROLIN FILM CO. DIRECTED BY ALP COULI

ROBERTSON-CO

/uper/pecial/

Sea/on °/192o-2 1

Paufine Z7recfericfii
in her first Super-Specie {

"Dust in £?etrnum

in " 3ig Jfappinosf by Pen

jG?u) Codis ■
JfaeJKars/i

m her first Supor-Special
directed bi/Jofin C/.Jtdoffi

OlisSfanner

ir? 'Kismet "directed 6y<fesmer

Sessuetfaisa/taiDa

in " VheCfirst Born"

lYiffiam CMsty ' Co 5a n no's

production of /lis own
I powerful story

3b £onq jCettis*

directed7 bi/Jtr^G. Christie

JffSlarHaWorl/i Special.
"J/ip iBoach of Dreams'

PICTC)QE$

cA Minimum of 36

Produce

Hie talc of an adventurous*
^^scamp in a land of romance

CROM beside the
ancient pyramids
Hayakawa digs up hid-
den gold for the exhib-
itor. In a production
of astonishing realism
and beauty, he reaches
new heights as a play-
boy of the East.

Based on emotions as
old as the desert sands,
his role has an assured
drawing power.

XHIBITORS HERALD September 4, 1920

ff : h -

;■ iff •;

'SI ■
I

1 ;

•ft'. ■ I

MM ■■

MB-
it!

THE fOM

ir the mo/t thrilling
exciting, ffenrationat

low s tor y ever prod-
uced by the world V
greater* writer of
wild animal jungle
rtorier

EDGAR BICE

BURROUGHS

The creator of TAB! AM

^>ild Rights Cbitiolled
DAYID P. HOW ELLS

729 Seventh Avenue
^ New York City

September 4. 1920

E X H I B I T ORS M E R A LD

LLOYD
HAMILTON

AT HIS BEST

HAM

OUTDOES HIS
TRIUMPH OF

"DUCK INN"

E.W. HAMMONS

PRESENTS

REELS

C=9

mxmMm

A MERMAID COMEDY

SITUATIONS as striking as lightning
i«J itself that will be followed by veritable
hunders of mirth — and the sunshine of
atisfaction.

MERMAIDS represent the maximum
in action and in cleverness. Ask
those exhibitors who have shown "A
Fresh Start" and "DUCK INN."'

DUCATIOML FILMS

CORPORATION OF AMFJUCAIT:^
729 Seventh ~4ve. Jfew Ibrk.

EXHIBITORS HERALD

September 4, 1920

Your Judgment Vindicated

"Fickle Women

Critics All Proclaim It

"Great Attraction

"David Butler plays the lead in a satisfying manner. The
types are all good, and there is no overacting, no straining for
effect. 'FICKLE WOMEN' will probably be favorably re-
ceived wherever shown." — Moving Picture World, Aug. 21st.

"David Butler is a real state rights attraction. David Butler's
state right attraction proved to be one of our best summer pro-
ductions on Broadway. . . The state rights man who
gets some or all of the remaining territory will make no mistake
for he will have a picture that deserves, in every respect, the
classification of' an independent production." — Motion Picture
News of Aug. 21st.

"New star shines in very pleasing comedy-drama.
The star's acting gets right under the skin. . . . The fights
are fine, well staged and so realistic that they thrill with every
punch. . . . This one is certainly there with a big enter-
tainment value. Most all of you will find 'FICKLE WOMEN'
a fine piece of entertainment property. The star creates a charac-
ter quite out of the ordinary and makes it human and appealing
down to the ground by his fine acting." — Wid's Sunday. Aug. 15th.

"The story works itself out most interestingly, having a good
deal of the color and shading of the type made familiar in a
number of screen productions starring Charles Ray. The plot
has to do with small town peoples, their narrow mindedness and
the triumph of the war hero." — Variety of Aug. 20th.

Th ese Reviews prove that "FICKLE WOMEN"

will stand the acid test

SOME TERRITORY STILL OPEN!

D. N. SCHWAB PRODUCTIONS, Inc.

JOSEPH KLEIN. G eneral Manager
1600 Broadway - New York

ILLIAM FOX presents

The serial supreme in fifteen episodes

Staged RICHARD STANTON
Story \>y E.LLOYD SHELDON

Scenario ky EDWARD SEDGWICK

BRIDE 13

*~7or sheer daredeviltry, for a startling suc--
^pession of thrilling stunts and narrow escapes
^r*n death, "Bride 13" stands pre-eminent:
re is no faking anywhere in the picture.
Everything seen on the screen was actually
performed by the players as called for in the
script, and there is not a single incident that
taxes the credulity of the most discriminating.

This picture is remarkable for the high
speed with which it moves. From start to
finish it progresses with an amazing dash,
its interest never lags for a moment and the re
is surprise after surprise in each of . its
episodes. If ever there was suspense on
the screen it is revealed in "BRIDE 13"

at the flower of American Womanhood ! Fathoms below the
sea lurks the sinister force that siezes the daughters of leading
American families with an ecse that is uncanny*. The oecret
Service, in spite of its efficiency, is for the time being baffled.
The United States Navy is appealed to for aid. Out over
me dark waters of the Atlantic Ocean the mighty* ships of
the Atlantic Fleet, cleared for action, go scurrying jn pursuit
of the pirate submarine, a majestic armada, bound on an
errand of justice and Vengeance.

Such is the theme of "BRIDE 13," the Serial Supreme. Mystery
horror, sterling -Oalor and steadfast devotion play (heirpart in mis serial.

Mowherc is Uiere a man, woman or child tfho
does not delight in motion pictures of breath-taking
adventures by sea. "Bride 13" is replete with
such scenes, many of the episodes being devoted
entirely* to action on the water. Fights on sub-
marines, on destroyers and y*achts, battles tfith
seaplanes and dirigibles and fearful encounters in
the waves themselves are offered in large measure.
Beautiful and unusual effects tfere obtained in the
marshalling of the great fleet that helped in the
of the picture,

Ffom me mansion of a millionaire to tKe hold of. a pirate submarine, into the depths of an iron mine, in the torture
chamber of a castle, in mid-air in a seaplane, in the desert in North Africa— such is me broad sweep of "Bride 13."
Through forests and over streams, on Jand and on sea the serial carries fhe onlooker irresistibly forward to the final
episode. The picture is an example of perfection m staging, me interiors representing studio art at its best and fhe
exteriors displacing a complete grasp of the niceties and skill of first-class directing.

Now* we are skimming over the sea on the deck of a submarine chaser; a minute later we are -sailing high over
Newport in a seaplane pursuing the villain in his automobile. Again, we creep through subterranean corridors with
the hero, striving to e*3ade the pirates; then we take part in a happy* reunion on the deck of a palatial yacht. Later
y&e witness the wreck of a schooner on Mediterranean shores and see the hapless brides seized bp African tribesmen.
Variety, speed and withal coherence — that characterizes "Bride 13."

BRI0EI3

Thanks to the Navy

To the Secretary, Officers and Men of the U. S. Navy:

It is to you tkat tkanks are due for Kaving made possible the
filming of "Bride 13". Witkout your generous co-operation tkis
serial could not ka\)e been presented to tke exkibitors of tkis country.

I wisk to assure $ou of my appreciation of your invaluable assistance.
For montks men, skips, seaplanes and dirigibles of tke Atlantic Fleet
were engaged in a great pkotoplay. Tour part xtfas not an easy one.
"Bride 1 3" is not a war picture, as you know, but unfolds to tke
American people a clear and vital conception of tke peacetime activities
of our men afloat and askore. Officers and men gav^e tke limit of tkeir
energies to tke task. Tke work of our Navy kas been splendid and
I feel tkat $our efforts kave been capably portrayed on tke screen.

Tke best wa$ to tkank tke Navy for its kelp was to make a good
picture. I know "Bride 1 3" IS a good picture. Every citizen of tkis
country must come awaj) from a screening of tke serial witk a comfort-
able sense of tke security of tkese skores wkile tke United States Navy
remains to see tkat rigkt skall prevail over migkt.

Sincerely and appreciatively $ou?5,

I \\ksusam.

DirTR.IBUTE-0 B>

MASTERPIECE FILM ALL /TAR FILM

COMPANY

kjiofopsest/ p/rn dm

DISTRIBUTING CORP

130 W 46 L" ST NYC
327 MAIN ST &UEEAL0
12 PIEDMONT SI 60JT0N

PEACOCK PRODUCTIONS*

207k WABASH AVE (II /(AGO . DHEXEl BLDO.TULT/i OK LA
JOSEPH MACK BLDC DETPOff 35/6LINDELL Pi SI LOUIS
I2S Jo HUDSON J I OKlWMAl'If
OTAPK BIDO KMA)011 MO
U/OCOMMEHG SI DAI LAI

120TLTXMTOHSTMMORL

Bt B FILM 0I5TDIBUTIN0

CORPORATION

M0Amr<rlW#TTfif7 CINi
1I6BTLM0NI BLDC. (ITVTLAND
15}) VINE- ST PHILADELPHIA

MASTERPIECE PILM
COMPANY

f2l LOEb AP(ADL BOX, MIKKTAPOLV

BALANCE OF UNITED STATE/ FOR /ALE

APPi r TO

MILTON C WORK

130 W 461* ST Aj y C

SMBK-v-^^^Saa^ m mm

William Fox presents

William

FAiysruM

^fiwei$

king

'As Villon tH5
vagabond poet
and later as"-

Grand Constable

of France

^arnum excels, by sheer artistry of
interpretation, any of his previous roles

star -With a
marvelous
following

story with
an audience

already
'sold:

Staged |1

Charles J. Brabiri lir

Out of

THE NIGHT

Qfefiist of three great
episodes complete

lir while

NEW YORK

IS' III

■a

SLEEPS

1920

Cinemelodrama of
life in the great
metrot)olis

FOX

ENTERTAINMENTS

William Fox presents

WHILE

N E W YORK

SLEEPS/^ &

r .

One phase of NewYork jtt
night life — the terror
that strikes — from the
dark — at the heart of wF.
the home — at the safety
of the nest — when its
guardian is away*

/1f

(\his is just one of the three
dramas in this great
picture of TODAY

William Fox jjresents

^4 blazer of nevO
brails

Ohe most daring*
of pathfinders
in air realms.

Ten per cent of the profits of

"THE SKYWAYMAN

exhibition throughout Amer-
ica will be given to the families
of Lieut. Ormer Locklear and
Pilot Milton Elliott by Fox
film Corporation.

Skywayman

JULIUS G. FURTHMAN

^Directed by

JAMES P. HOGAN

With.

LOUISE LOVELY

-A drama of
life and thrills
aboife the clouds

RELEASED SOON!

[

William Fox

presents

TOM

MIX

Jhis is £he horse

Fox Entertainments

Untamed

Storjlj MAX BRAND

Scenario Ij H. P. I^EELER.

direction Ij EMMETT J.FLYNN

JKis is fke do£

frienC
Strang

William Fox

resents

PEARL

Fox En:

WITE

best hgoirfn star in
etierj hemisphere in her

FIRST

FEATURE

PRODUCTION

^4 stirring stoirp of the
underworld

Js a novel 'Ohe White yHoir
is now numbering among
the seasons "best sellers"*—

-ds a photoplay it is
proving the greatest asset
of the season to exhibitors*

Fox Entertainments

White Moll

£j> FRANK.L.PACK&R,D
Directed by HARRY MILLARDE
Scenario bj E LLOYD SHELDON

^u EXHIBITORS HERALD

W. E./*HALLENBEI?GEK

General manager

FEDERATED
EXCHANGE/

September 4, 1920

EXHIBITORS HERALD

September 4, 1920

F" E DERATE D

Sbodueed by
WARNER BRO/

FIR/T RELEASE

AUCU-TT ^

MONTE
BANK/

Knocks

'em dead

FEDERATED
COMEDIES

AVAILABLE AT 24 FEDERATED EXCHANGE/*

September .4, 1920

EXHIBITORS HERALD

September 4, 1920

THEJMgJMAN

lilROAC

You!! Mr. State Right Buyer I!!
Look at the Scenes Pictured Here!!!
Note the Highly Dramatic Action!!!
It's the Sort of Picture People Want!!!
It's the Sort of Picture Exhibitors Need!!!
't's a Sure- Fire Box Jtfice Attraction!!!

Starring

FLORENCE CHASE

The Finest Emotional Actress of the Day

Get Your Territory Now
Before It's Too Late

DON'T OVERLOOK THE SEASON'S
GREATEST OPPORTUNITY

A Guaranteed Feature from "The House of Hits" and
the Finest Motion Picture Ever Released by
the Man Who Picks Winners

Get Into Action Today

The Ay won Film Corporation

NATHAN HIRSH, Pres.
729 SEVENTH AVENUE
NEW YORK CITY

_Mmm

Illlllll

I llll

HELLS OASIS

ADAPTED from th<? FAMOUS STAGE PLAY

"THE FIGHTING PARSON V

by Wm L ROBERTS*
DRAMATIZER OF
"PARSIFAL" oST'THE
>EVIL , ETCo*o#

— a story that will play in
the biggest first-run the-
atres in the land, and will
at once enthrone

NEAL HART
in

PINNACLE PRODUCTIONS

as the box-office attraction
supreme of the independ-
ent market.

INDEPENDENT FILMS ASSOCIATION

Exclusive Distributors of All Pinnacle Productions

EDDY ECKELS, Gen. Mgr.

Sixth Floor Consumers Bldg.

CHICAGO, U. S. A.

PRESENTS kj3

NEAL
HAR.T

IN EIGHT POWER-
FUL FIVE PART
SPECIALS - THE
FIRST OF WHICH 15

"HELLS OASIS"

RELEASED OCTOBER 1*

Adapted from "THE
FIGHTING PARSON"
iho Son national Stage
Success ha WnvL*
ROBERTS
DISTRIBUTED )
EXCLUSIVELY 0U,

INDEPENDENT FIIMS ASS N

SIXTH FLOOR -CONSUMERS FllXv
CHICAGO

September 4, 1920

EXHIBITORS HERALD

RED

BLOODED
STUFF

BREED— HOWE
FILM CORPORA

PRESENTS

THE COPPERHE

TWO REEL DBA

TWELVE TENSE AND THRILLING PHOTOPLAYS
EACH COMPRESSING
ATEMPEST OF STARTLING ACTION IN 2000 FEET

SUSPENSE! EXCITEMENT!

MYSTERY!

THE SUPREME SUCCESSES OF THE SEASON :—

NO. I.'WHY THEY CALLED HIM COPPERHEAD
2.THE BLUE RIDGE BANDIT
OTHEh TITLES TO FOLLOW

STATE RIGHT TERRITORY OPEN

THE SELLING AGENTS

PHOTO PRODUCTS EXPORT CO.

220 West 42nd Slreet

NEW YORK CITY
Telephone Biyant 984-5

BabeRuth in

HeadinHome

territories going" rapidly >

KESSEL BAUMANN ,

LONGACRE BUILDING
NEW YORK *

EXHIBITORS HERALD September 4, 1920

Will Satisfy Any Audience Anywhere"— Mot ion Picture News

E K LINCOLN

—IN —

All Star Cast
Including

Agnes Ayres
Fuller Mellish
Riley Hatch
Walter Green
Edward Kepler

Directed by

R. William Neill

Scored a Distinctive Triumph in the Leading Picture

Theatres on Broadway

Broadway Theatre
Adelphi Theatre
Symphony Theatre Regent Theatre

Broadway

Photoplays

Fox's Audubon
Theatre

Moorish Gardens

Olympia Theatre

Schuyler Theatre
Standard Theatres
Fox's Washington

AMERICAN CINEMA CORPORATION

411 Fifth Avenue, New York

FKR MKBI HR. President

September 4. 1920

EXHIBITORS HERALD

NOW READY -SECOND AMERICAN CINEMA SUPER SPECIAL

N. BREWSTER MORSE

DIRECTION

WILFRID NORTH

WITH =====

Martha Mansfield
Rogers Lytton
Gladden James
Ann Drew
Albert Barrett
Greta Hartmann
Frazer Coulter

A Worthy Successor
to

"The Inner Voice"

IN PREPARATION

"Stolen Moments"

Directed By

JAMES VINCENT

Featuring

Marguerite Namara

AMERICAN

WALTER NIEBUHR, President

CINEMA

CORPORATION

411 Fifth Avenue, New York

September 4, 1920 EXHIBITORS HERALD 41

EXHIBITORS HERALD

September 4, 1920

To The National Board of Review of Motion Pictures,
70 Fifth Avenue, New York City.

Dear Sirs:

Received pamphlet containing subjects from April 1, 1918, to
April 1, 1919. Worth ten times its price. Enclosed find check for
$1.50 for lists for coming year and back catalogs.

Thanking you,

Respectfully,

COALVILLE OPERA HOUSE.

The above letter received from an exhibitor in a mining town
is typical of letters from exhibitors everywhere who bought, last
year, the Board's catalog of selected films. There is now ready for
distribution a later issue of this catalog (which contains no adver-
tising matter) entitled :

"A Garden of American Motion Pictures"

covering pictures seen by the Board, April 1, 1919-December 31,
1919.

Price 25 Cents

Previous issues of this catalog listing older pictures are also
available; and monthly lists which serve to keep the "Garden" up
to date may be had for an annual subscription of one dollar.

Both catalogs and monthly lists give release date (in many
cases this year's), title, distributor, number of reels, "star," a brief
characterization, and the source when drawn from standard or
current literature. Especial suitability for young people, aged 12-
16, or of any age, is also indicated.

WHY NOT USE THE "GARDEN" AND BUILD UP AND
HOLD A NEW AND DISCRIMINATING CLIENTELE?

To the National Board of Review,

70 Fifth Ave., New York City.

Gentlemen :

Enclosed is $ for which please send me the items checked:

"A Garden of American Motion Pictures"— April 1, 1919-Dec. 31, 1919. . .$0.25
"A Garden of American Motion Pictures"— April 1, 1918-March 31, 1919. .25

All available older "Gardens" 25

Monthly selected lists for the year 1920 1.00

(Name)

(Address)

(Space contributed by EXHIBITORS HERALD in the cause of

BETTER PICTURES)

September 4, 1920 EXHIBITORS HERALD 43

EARTHBOUND

THE DIRECTOR HANDLES HIS COMPANY
LIKE ONE INSPIRED. SPLENDID WORK-
MANSHIP RESPONDS WITH ALL ITS HEART,
EARTHBOUND FROM A PURELY TECHNICAL
POINT OF VIEW, BEARS CLEAR THE STAMP

OF CONSTRUCTIVE ABILITY.

LOUIS REEVES HARRISON

Motion Picture World
Aug. 20, 1 920

PERSONALLY DIRECTED

"Best Picture of the Year

And that's the way the Big
Broadway House Advertised

King Vidor's

Production of

The Jack-Knife
Man 99

The first time it ever
said this of any picture

From the novel by

Ellis Parker Butler
Directed by King Vidor
Scenario by William Parker
Photographed by Ira H. Morgan

Foreign Representative, David P. Howells. Inc.
729 Seventh Ave., New York City

A First National Attraction

Joseph Plunkett

Managing Director New York Strand

The Critics Say:

"The picture is like a visualization
of one of Riley's or Field's poems."' —
Motion Picture News.

"It is very human, very much like
every day life. The chances are fifty
to one they'll like it." — Wid's. -

"Stands for good, clean entertain-
ment, with touches of genuine humor,
beautified by tender revelations of hu-
man kindliness." — Moving Picture
World.

"Situations vibrant with sympa-
thetic appeal and clever touches of
homelv comedv." — Exhibitors Trade
Review.

"One of the pictures that will go
down in film history. Refreshingly
new ; grips both the emotions and the
risibilities." — New York Evening
Mail.

"Splendid! It pierces into the
heart of you. It grips you." — New
York American.

"A rare treat. Everyone should see
it." — Nezv York Morning Telegraph.

"Its humor is infectious ; its pathos
restrained." — New York Globe.

"It has the charm of Huckleberry
Finn." — The Sun and Neiv York
Herald.

"Like 'The Music Master.' One of
the most talked of pictures shown in
Xew York." — New York Tribune.

^There'll be a Franchise everywhere

September 4. 1920

EXHIBITORS HERALD

Regarding Charles Chaplin
and "The Kid"

New York, August 20, 1920.

To Whom It May Concern :

In reference to the published statements of Charles Chaplin
to the effect that he intends to sell a motion picture produced by *
him in approximately five reels, entitled "The Kid," we wish to
warn and advise you that Charles Chaplin, by virtue of a contract
entered into on the 19th day of June, 1917, with the First National
Exhibitors' Circuit, Inc., a New York corporation, is under contract
to produce solely and exclusively for the First National Exhibitors'
Circuit, Inc., eight photoplays; that the term of the said contract
has not yet expired and that until the expiration of the said contract
the said Charles Chaplin has no right or authority to produce motion
pictures for any person, firm or corporation or to sell any motion
pictures produced by him to any other person, firm or corporation
other than the said First National Exhibitors' Circuit, Inc., and
further that the said First National Exhibitors' Circuit, Inc., claims
and contends that the distribution rights for the world for the afore-
said motion picture entitled "The Kid" belongs to it, and that the
said Charles Chaplin has no right or authority to dispose of same.

First National Exhibitors' Circuit, Inc., further gives notice to
all persons that it will prosecute and defend its rights in the prem-
ises in the courts of the land to the utmost of its ability.

First National Exhibitors' Circuit, Inc.

per H. O. Schwalbe

Secretary

EXHIBITORS HERALD

September 4, 1920

A Picture to Delight th

Annette Kellerma

Ferocious Willie Turns Kidnapper

No Wonder He Went Up in the Air

Annabel Calls a Bad Man's Bluff

All You Need Worry
About Is Having
Enough Seats

There are more big stunts in this picture than you
have dreamed of in a year.

It s there with more exploitation angles than you
could wish for.

Go after it big! Circus it and Jazz it to the limit,
and you won't be able to keep em out.

And everyone will like it and tell you so. Besides
the wonderful thrills on land, in the air and under
sea, there's a strong drama of love, intrigue and
adventure.

You have read how it took New York by storm.
It'll do the same in your town.

Go To It

Buck Nelson Was Hard Boiled

ere'll be a Franchise everywhere

September 4, 1920

EXHIBITORS HERALD

Hearts of Jill Showmen

nWhat Women Love

A Mile-a-Minute
Comedy- Drama

210 Smiles 76 Big Laughs

29 Thrills 16 Scares

4 Sensations

Presented by

Sol Lesser

Story by Bernard McConville
Directed by Nate Watt
Supervised by H. P. Caulfie d

A First National BIG Special

Oh, How She Could Tease

Willie Passed Out of the Picture

Who Wouldn't Be Vamped?

With Love and Gun They Steered for Home

'There'll be a Franchise everywhere

MAYFLOWER PHOTOPLAV CORPORATION

presents

N ALLAN DWAN

PRODUCTION

Directed by ALLAN DWAN

THE

A stirrind special from fhe
Epic Drama of American
life by William Allen
A FIRSTS White

NATIONAL

ATTRACTION

There'll be a Franchise everywhere

every way

A story of tremendous
power** Wonderful direc-
tion - Exceptional all star
cast* Smashing scenes*
love - pathos heart interest-

Wait till you see it!

September 4,

EDITORIAL
EXECUTIVE
OFFICES

417 S -DEARBORN ST-
CH1CAGO ILL-

UJRRISON Q24$

NEW YORK OFFICE
1476 BROADWAY

T EL BRX/LNT Jill

^Wlth which is incorporated MOTOGRAPHY

ALL EDITORIAL

COPY AND
BUSINESS CORKE"
SPONDENCE SHOULD
BE ADDRESSED TO
THE CHICAGO
OFFICE

LOS ANGELES OFFICE

3 ZOSBRtMDWJir - TEL. 66(310

MA R/TINJ * gUIGLEY

News of the Week

Begin Adjusting Complaints Under the Zukor
Covenant 57

Cohen's Official Statement on Negotiations with
Zukor 58

National Exhibitor Official Involved in Music
Tax Suit . 59

Launch State Organization at Meeting in
Mississippi 60

Black's Charge of Collusion Called Lie by-
Patterson 61

Tri-State League Demands Views of Candidates on
Film Questions « 61

America is Least Affected by World Theatre
Shortage 62

First National Presidential Straw Vote Begins
September 19 63

Universal Obtains Markets for Film in South
America 64

Strike in Northwest Fails to Disrupt Film Ac-
tivities • • 65

Fannie Hurst and Alma Rubens to Attend St.
Louis Theatre Opening 66

Catherine Calvert Is Signed to Play in Vitagraph
Films 67

Company Is Organized to Present Donaldson on
Stage and Screen 70

Maurice Tourneur Starts Work on First Pro-
duction for Big Seven 72

Pathe to Publish Two Reel Series in Which Tom
Santschi Stars 74

Reviews

"What Women Love," First National C-D, six

parts, with Annette Kellerman 101

"Held in Trust," Metro D, six parts, with May

Allison 101

"Buggins," Reelcraft C, two parts, with Leon

Errol 101

"An Arabian Knight," Robertson-Cole, C-D, five

parts, with Sessue Hayakawa 102

"Little Miss Rebellion," Paramount Artcraft D,

five parts, with Dorothy Gish 102

"The North Wind's Malice," Goldwyn D, five

parts, with Tom Santschi 102

"Virtuous Husbands," Fox C, two parts, with

Sunshine players . ..102

"The Point of View," Selznick D, six parts, with

Elaine Hammerstein 103

"The Village Sleuth," Paramount Artcraft C-D,

five parts, with Charles Ray 103

"The Invisible Ray," Frohman S, fifteen episodes,

with Ruth Clifford 103

"Four Times Foiled," Educational C, two parts,

with Chester players 103

"The Roundup," Paramount Artcraft C-D, seven

parts, with Fatty Arbuckle 104

Vol

ume

September 4, 1920

Number 10

Subscription Prices United States, Cuba, Hawaii, Porto Rico and Philippine Islands, %2.oo a Year, Fifteen Cents a Copy.

Canada, $3.50 a Year Foreign, t4-00 a Year.

PUBLISHED &- EDITOR-

Departments

Exhibitors Advertising 77 to 85

With the Procession in Los Angeles 105

Reading the Ouija Board with J. B 110

What the Picture Did For Me Ill to 116

Chicago Trade Events 123 to 125

Guide to Current Pictures 126 to 130

Advertisers

American Cinema Corporation 38, 39

American Film Company 16, 17

Associated Producers l, 5

Aywon Film Corporation 34

Bass Camera Company 125

Capital Film Company 40, 41

Celebrated Players Film Corporation. ... 119 to 121

Democracy Photoplay Company 44, 45

J. B. Dibelka Company 125

Eastman Kodak Company 129

Educational Film Corporation 15

Famous Players-Lasky Corporation 4

Federated Film Exchanges 30 to 33

First National Exhibitors Circuit, Inc

46, 47, 48, 49, 50, 51, 53, 54

Fox Film Corporation 20 to 29 and insert

Glifograph Corporation 130

Goldwyn Pictures Corporation 10

Greater Stars Productions, Inc 118

T. Hayes Hunter 43

David P. Howells 11 to 14

Independent Films Association Insert

Interstate Film Service 122

Kessel and Baumann 36, 37

Minusa Cine Screen Company 129

Monsoon Cooling System, Inc 129

National Carbon Company 131

Pathe Exchange, Inc Insert

Peerless Feature Producing Company 19

Photo Products Export Company 35

Ritchey Lithographing Corporation 56

Robertson-Cole Distributing Corporation Insert

D. N. Schwab Productions, Inc 18

Selznick Enterprises 132

Steger & Sons Piano Manufacturing Company 117

A. Teitel 125

Typhoon Fan Company 125

United Artists Distributing Corporation 6, 7

Universal Film Manufacturing Company 2, 3

Vitagraph, Inc 8, 9

A. F. Williams 125

nnouncin{

presented by

Louis 23. Mayer

Harriet

_ and the

riper

From the stirring novel by
KathleenfNorris |R|
that held 5,000,000 readers
of the Pictorial Review
fascinated for months.

The Story of a Girl
Singed By the Flame
of Free Love.

Screen Version by Monte M.
. Katterjohn.

Directed by Bertram Bracken.

Foreign Representative, David P.
Howells, Inc., 729 Seventh Ave., New
York City.

A First National
Attraction

Hherell be a Franchise everywhere

EXHIBITORS HERALD

September 4, 1920

Your bank will lend you money

if you own a First National Franchise

Here's Why—

Following is part of a letter from a new Franchise Holder :

"Have been feeling unusually happy today. Did not realize why until
a few minutes ago. Must be reaction for sense of security account
buying First National Franchise and will attempt to tell you just how
I feel about it.

"Couple 6f years ago we went to our bank to borrow some money
and explained we had all the good, pictures and so forth. First thing
they asked was how long are you assured of these pictures ? Needless
to say I had to stall. It will be different now that I own a First Na-
tional Franchise.

■

"Think what it means when an exhibitor can say he actually owns a
good film service. The borrowing power of my investment has in-
creased one hundred per cent.

"We know that we will have protection for at least three years with
combined strength of many big exhibitors who have their interests to
protect."

This is another reason why —

Hherell be a Franchise everywhere

EXHIBITORS

*. ■ v. . -A ■ ■ VL,v. V. Jr^ V

COMMENT OF THE WEEK

% MARTIN J - QJJIGLEY

American Pictures First

The attention of the industry has been
invited to the activities of an excursionist
who has set out for foreign parts for the
apparent intention of making a counter
stroke on the Columbus deed and discovering
a new film world.

As a publicity stunt the adventurer is
entitled to the just reward of his effort. But
when the industry is asked to consider seri-
ously this performance it appears to us that
it devolves upon someone to point out that
as a serious proposition it is fraught with a
variety of undesirable complications.

In the first place it is an extraordinary
example of lopsided judgment when any
person identified with American film inter-
ests feels called upon to aid in bringing on a
condition which might eventuate in a deadly
competition between the product of Amer-
ican studios and cheap foreign film.

The first consideration of every Amer-
ican in the motion picture business should be
to lend a hand in maintaining the preemi-
nence of the American picture both here and
abroad. And certainly no more serious dis-
aster to the American picture, its artistic
and commercial possibilities, could be con-
ceived than to have the home market nar-
rowed to the American producer by the
introduction of quantities of foreign film
produced at very low costs in comparison
with the costs of American pictures.

It is true, exhibitors in the United States
are friendly disposed toward the widening
of the American market for the accommoda-
tion of the best product of foreign producers
but this attitude does not contemplate any
wholesale dumping which would imperil the
fortunes of the American producer, with
whose welfare the American exhibitor is in-
evitably linked.

If there was the slightest hope that the
foreign market might yield to the American
exhibitor a sufficient quantity of pictures of
a calibre that would enable him to keep his
theatre open and at lower prices than he is
now paying, then he might with some justifi-
cation throw the native producer overboard

and let him sink or swim according to the
outcome that would be his individual fate.

But no sane person can give a moment's
thought to the idea that such a thing is possi-
ble. Then why give a moment's tolerance to
a proposition apparently calculated to trick
the exhibitor into believing that his salvation
lies in the wholesale introduction of foreign
pictures and at the same time endeavoring
to hoodwink the American producer as to the
real consequences of the movement by a
show offering unauthenticated information
about foreign markets?

It seems to transcend the bounds of ra-
tional effort when there is an attempt to sub-
ject the American industry to a condition
which every maker of a finished product in
the United States fights with every atom of
his strength. Our tariff laws are carefully
builded as a barrier to prevent the United
States from being made a dumping ground
for product made under conditions unrecon-
ciliable with American ideals and as a conse-
quence representing only a small part of the
cost of a similar American product.

Important as is the financial aspect of
this situation, even this dims into insignifi-
cance alongside of the greater issues that
are brought forward because of the nature
of the product here under consideration.
Could any greater mishap be pinned to the
fortunes of America than to have the public
of the United States subjected on all sides to
the influences of motion pictures based on
the rank standards — moral, social and eco-
nomic— of decadent civilizations?

Just why a trade publication, supposedly
devoted to American interests, should en-
gage itself in this business is something be-
yond our scope of speculation. It appears to
us, however, that the American produce;-
who is so vitally concerned in possible conse-
quences will make it his business to plumb
the depths of the matter and render a verdict
of gross stupidity or that other thing — which
for the good of the whole industry — we hope
is not the case.

In the meantime, we will be charitable
and view it as just another publicity stunt
gone wrong.

EXHIBITORS HERALD

September 4, 1920

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Heraldgrams

□

S. S. Cassard of the Nicholas Power
Company, has just returned to New York
city from a long business trip through the
west for his company. We have it on
good authority that "S. S." brought back a
sheaf of orders.

* * *

D. M. Vandawalker, Jr., who has been
in New York buying features for his Chi-
cago exchange, returned last week and ex-
pects to leave again for the metropolis
September 1 to complete his purchases.

Joe Reddy, assistant to Randolph Lewis
of the Pathe publicity staff, is all set for
his wedding, which will take place at Sa-
luda, Va.. on September 7. Joe timed the
wedding to include his vacation which be-
gins Sept. 4, foxy fellow.

* * *

Walter K. Hill, for a number of years
publicity director for Bluebird Photoplays
and recently connected with the editorial
staff of Moving Picture World, has re-
signed to become vice-president of Inter-
national Theatre Corporation.

* * *

Louis B. Mayer, producer for Anita
Stewart and Mildred Harris Chaplin, has
arrived in New York after a sojourn in
Los Angeles during which he saw the com-
pletion of four Stewart and five Chaplin
productions. Mr. Mayer is planning a
European voyage to follow his stay in New
York, but announces that his absence will
not mean a slowing up in production.

* * *

Myron and David Selznick, president
and secretary of Selznick Pictures Corpora-
tion, have left London for Paris after visit-
ing the larger studios in the English
capital. Louis Brock, Owen Moore, Fred
Almy, Jr., and Mr. and Mrs. Hobart Henley
are with the Selznick party.

* * *

Harry M. Berman, general manager of
Universal, was decidedly active during his
short stay in the Windy City last week.
Besides sitting in on several conferences
he obtained a lease whereby Universal can
return its films to the Consumers building.

* * *

Axel Pearson, proprietor of the Vau-
dette theatre at Connersville, Ind.. has
sailed from Stockholm, Sweden, on the re-
turn voyage after visiting his parents. He
writes that he extended his visit to include

many places of interest in Europe.

* * *

S. S. Hutchinson, president of the
American Film Company, is en route to

England where he will visit the foreign
studios of his concern.

* * *

D. N. Schwab, president of the D. N.
Schwab Productions, passed through Chi-
cago, August 21, on his way West. He is
visiting the various exchange centres
throughout the country.

* * *

W. D. Russell, general manager of the
Capital Film Company, left Chicago,
August 22, for an extended visit to the
W est Coast studios of that concern.

* * *

Sam E. Morris, vice-president and gen-
eral manager of Select Pictures Corpora-
tion, who recently underwent an operation
at the Mount Sinai Hospital, New York
City, paid his first visit to the Selznick
office last week.

* * *

Charles McClintock, director of exploi-
tation for Selznick Enterprises, is making
a tour of the country in the interests of
Selznick exploitation service to exhibitors.
Buffalo and Cleveland were the first cities
visited and Mr. McClintock spent the week
end last week in Chicago.

* * *

W. E. Keller, formerly salesman of the
Omaha branch of the W. W. Hodkinson
Corporation, has been appointed representa-
tive and given full charge of that exchange.

* * *

George B. Seitz, producer, director and
serial star, has returned from Spain after
six weeks spent in filming scenes for his
first Pathe feature, "Rogues and Romance."
Players who made up the producing unit
are June Caprice, Marguerite Courtot,
Harry Semels. Frank Redman, William P.
Sullivan and Harry Wood.

* £ $

Sam Benjamin, Universal exchange
manager at Oklahoma City, Okla., is in
New York enjoying his first vacation in
five years. Mrs. Benjamin is with her
husband on the trip and it is planned to
stop off at Buffalo, Chicago and Kansas
City on the return.

* * *

Henry C. Siegel, well known in financial
circles, has been appointed treasurer of
Selznick Enterprises by Lewis J. Selznick,
president.

* * *

Fred McConnell, formerly with the old
Chicago Herald and now in the New York
office of Pathe, was a Chicago visitor last
week.

□

Re-Takes the News

By J. R. M.

□

Big News o' the Week —

"All of the Smiths become Pick-
fords."

"Percy Dubb returns from Hawaii."

"Walt Hill to star in "The Theatre
Builders."

"Epidemic of exhibitors conventions
sweeps the country."

"White paper shortage caused by
printing notification speeches."

"Ponzi won't star in pictures."

Percy Dubb Returns —

Brown as a berry; hale and hearty
Percy Dubb, Exhibitors Herald's intrepid
exploitation expert, who has been tour-
ing the Hawaiian islands for four months
in search of raw material for lobby dis-
plays, stepped from the "S. S. Bucolic"
as she docked at San Francisco last Sat-
urday. Mr. Dubb was wined and dined
in the land of the hula hula by every
one from the Chief of the Woppus tribe
down to the last retired bootblack living
on the Island of perpetual jazz. He was
accorded quite an ovation upon his de-
parture and received many gifts of rare
value, which he left with his "uncle"
immediately upon arriving on the West
coast. Exhibitors throughout the U. S.
A. are preparing unprecedented recep-
tions for Mr. Dubb, many of whom have
tried his exploitation stunts at their
theatres.

The Reichenbach of the West —

Chicago papers fell for a "Baby for
Sale" story and devoted columns to it,
only to find out later that it was a
"plant" for an Ivan Abramson picture.
M. J. Mintz of Celebrated Players got
it over.

"I've got Something — "

It may be O. K. for a candidate to
carry water on both shoulders but the
fellow who has something on both
hips will make a bigger hit with the
male voters.

Thanx George —

Last week we "let George do it" —
write this col. — and if we do say it our-
selves our stock yard correspondent
made a good job of it.

They'll Need It—

I see where they're trying to make
a camera to photograph "Babe" Ruth's
home runs. It's to have an indicator
on it that registers up to 100 swats.

T^WO photo-plays of exactly equal merit do not always get identical box-office
A returns; — for that state of things there is a definite reason, —

The posters with which they are advertised are bound to vary in merit, and the
photo-play exploited with RITCHEY posters has a tremendous advantage.

RITCHEY LITHOGRAPHING CORPORATION

406 West 31st Street, New York

Phone: Chelsea 8388

September 4, 1920

EXHIBITORS HERALD

175 Reels Rejected in
Year By Ohio Censors

(Special to Exhibitors Herild)

CLEVELAND, OHIO, August 24.—
The censorship board of this state, in its
report covering last year, states that
24,395 reels of film were approved with-
out elimination, while 175 were rejected
in their entirety. Eliminations were
made in 4,175 reels. Receipts of the
board totaled $29,087, while expenditures
amounted to $19,453.

Sunday Amusements Is
One Issue at Election

(Special to Exhibitors Herald)

LITTLE ROCK, ARK., Aug. 24 —
Harry Walsh, one of the candidates for
governor in the recent state-wide pri-
mary! ran on a platform advocating Sun-
day amusements. Although Mr. Walsh
did not win he had the support of theatre
owners, baseball fans and other citizens
who hold more liberal views on the ques-
tion of entertainment.

May Bar Picture Shows
From Wooden Buildings

(Special to Exhibitors Herald)
FRESNO, CAL., August 24.— The
town trustees have under consideration
an ordinance which would prohibit the
use of wooden structures by motion pic-
ture shows. Just what action the
trustees will take is a matter of spec-
ulation.

Mary's Mother Will

Be "Mrs. Pickford"

(Special to Exhibitors Herald)

LOS ANGELES, August 24.— Mrs.
Charlotte Smith, mother of Mary, has
followed the example of her son, Jack,
and has petitioned the courts to make
her legal name Charlotte Pickford.

Sub-Franchise Obtained
For Regent, Flint, Mich.

(Special to Exhibitors Herald)
FLINT, MICH., August 24. — A sub-
franchise in Associated First National
Pictures, Inc., has been obtained for the
Regent theatre by Bijou Theatrical En-
terprises Company, according to W. S.
Butterfield, president.

Locklearys Estate

Is Worth $15,000

(Special to Exhibitors Herald)
LOS ANGELES, August 24.— Ormer
Locklear, aviator star who recently met
his death, left an estate valued at $15,000.
according to a petition filed by his
widow. Ruby Graves Locklear.

Censorship Annoyance
Eliminated in Georgia

(Special to Exhibitors Herald)
ATLANTA, GA., August 24.—
The censorship annoyance, which
was caused in this state by the in-
troduction of a bill in the legisla-
ture, has been eliminated for the
present by the adjournment of the
legislative body.

Begin Adjusting Complaints
Under New Zukor Covenant

Several Controversies Over Contracts With Famous
Players Are Amicably Ended — Lynch Denies
Effort to Form Booking Agency

(Special to Exhibitors Herald)
NEW YORK, August 24. — Setting in operation the agreement reached
with Adolph Zukor, president of the Famous Players-Lasky Corporation,
officers of the Motion Picture Theatre Owners of America have already
opened the work of adjusting the complaints of individual exhibitors from
all parts of the country with the Famous Players company.

In some instances where complaints were submitted to the committee
in reference to the controversy over the 1919-1920 contracts of Famous
Players with independent exhibitors, adjustments have already been made.
COMPLAINTS ARE BEING GATHERED

Every member of the executive committee of the Motion Picture Thea-
tre Owners of America has been requested by wire to gather in his zone all
complaints and any specific instances of abuses towards independent ex-
hibitors in their territory and forward them to the committee for submis-
sion to Adolph Zukor, at a conference to be held in the near future.

A sub-committee is now handling the situation for the M. P. T. O. A.
It is comprised of Sydney S. Cohen, C. C Griffin, E. T. Peter, C L. O'Reilly
and John T. Collins.

This committee is handling negotiations with Alfred S. Black and S. A.
Lynch in an effort to adjust complaints of independent exhibitors against
these two men.

COHEN ISSUES COMPLETE STATEMENT
Sydney S. Cohen, president of the Motion Picture Theatre Owners of
America, has issued a general statement to the industry, discussing the
negotiations with Mr. Zukor at length.

His statement emphasizes the important part which "Exhibitors Her-
ald" played in bringing about the agreement between the exhibitors and
Famous Players-Lasky Corporation. In it, he quotes the pledge which Mr.
Zukor made to the independent exhibitors in an exclusive interview with
Martin J. Quigley, publisher of "Exhibitors Herald," which appeared in
the August 14 issue of "Exhibitors Herald." Mr. Cohen states that this
pledge formed the basis of the agreement reached.

LYNCH DEFINES HIS POSITION
Continuing, he makes public the fact that S. A. Lynch has authorized
the statement that "under no circumstances will he endeavor to secure the
film of any other manufacturer or producer other than Famous Players-
Lasky Corporation and Realart, and there is no foundation for the current
rumor that he intended to force a booking arrangement upon the exhibitors
of the South."

Mr. Zukor, declares Mr. Cohen's statement, pledged his personal
word that Mr. Lynch and Mr. Black will act as if they are a part of the
original agreement.

It is also stated that Mr. Zukor agreed to arrange for the return of his
theatre to any exhibitor who would submit proof that he had disposed of it
"through coercion, through intimidation, or by threats."

BLACK COMPLICATES SITUATION

The only ripple in the otherwise placid situation is a statement issued
by Alfred S. Black in which he insists he is an independent exhibitor, and
declares that the M. P. T. O. A. are "cunningly . . . attempting to
discredit" him. He says he will be glad to meet any New England exhibitor
who has a complaint against him.

Continuing, he attacks the activities of Nathan H. Gordon of Boston,
a First National franchise holder, and reiterates his criticism of the Cleve-
land convention.

EXHIBITORS HERALD

September 4, 1920

Cohen's Official Statement

Authorized Statement of President of M. P. T. O. A. on ^Recent Negotiations Between

Exhibitors and Adolph Zukor

THE conferences of the Committee of
Nine of the Motion Picture Theatre
Owners of America and Mr. Adolph
Zukor, president of the Famous Players-
Lasky Corporation, were held at the
committee's rooms in the Hotel Bilt-
more, and the discussions were charac-
terized by a spirit of fairness and con-
ciliation on both sides.

Mr. Zukor has given solemn, definite
and practical pledges, which if honestly
observed, will presently remove the men-
ace of unfair competition from the pro-
ducer exhibitor.

The Committee of the Motion Picture
Theatre Owners of America consisted
of Sydney S. Cohen, President; C. C.
Griffin. Vice-President; E. T. Peter,
Treasurer; C. L. O'Reilly, W. D. Bur-
ford, F. C. Seegert, C. H. Bean, J. T.
Collins and H. B. Varner. Mr. Burford
took the place of Mr. J. C. Ritter of
Detroit, who could not attend the con-
ference because of important business
matters on hand. Mr. Seegert attended
in place of Mr. Ralph Talbot of Okla-
homa who could not come to New York
because of illness in his family.

* * *

The Committee based its agreement
upon the following pledge which ap-
peared in Exhibitors Herald of August
14th, and which was emphatically re-
iterated by Mr. Zukor when he appeared
before the Committee at its Headquar-
ters in the Biltmore Hotel.

"We do not want theatres and will purchase
or acquire a theatre only in those places where
we are locked out of proportionate and just repre-
sentation of our product to which we are
entitled. AND THE FEWER THESE CASES
ARE THE BETTER WE SHAL.L BE SATIS-
FIED.

"I invite any exhibitor who believes he has a
iust grievance against this company to communi-
cate directly with me. I PLEDGE MY WORD
THAT * * * I WILL SEE TO IT THAT
HE IS DEALT WITH FAIRLY, EQUITABLK
AND REASONABLY and that he will find he will
receive from this company every encouragement
to conduct his own business in his own way.
FREE FROM ANY DICTATION, COERCION
OR THREAT OF COMPETITION."

A modification has been made to the
pledge, that Mr. Zukor agrees to take
up at once any complaint of any inde-
pendent exhibitor with the Motion Pic-
ture Theatre Owners of America for ad-
justment.

* * *

Affidavits and letters of complaint were
read to Mr. Zukor and his associates,
which had been received from exhibitors
in New England and the South, and at
this writing Mr. S. A. Lynch has agreed
to make a personal investigation of these
matters, and the Committee is waiting
to meet with Mr. A. S. Black.

The entire Committee dispersed and
left the continuation of the meeting with
Mr. Lynch, Mr. Black and Mr. Zukor
and the other manufacturers with a Sub-
committee consisting of Sydnev S.
Cohen. C. C. Griffin. E. T. Peter, C. L.
O'Reilly and John T. Collins.

Every Executive Committee member
of the Motion Picture Theatre Owners
of America had been requested by wire
to gather in his zone all complaints and
any specific instances of abuses towards
independent exhibitors in their territory,
and to xend same to the Committee for
submission to the conference.

Any complaints which any independent
exhibitors may have, and which have not
been brought to the Committee's atten-
tion, if sent in will be taken up for ad-;
justment at once. Exhibitors are urged
to hasten these complaints so that the
Committee may complete its arrange-
ments.

In addressing the members of the
committee after the form of understand-
ing and agreement had been signed, Mr.
Zukor made it plain that the scope of
his pledges to the organization extended
far beyond the written word. "Under
no circumstances," said Mr. Zukor, "will
I countenance any unfairness in dealing
with independent exhibitors. If any of
my representatives or associates at any
time resort to threats or intimidations
or any other form of coercion, I will
promise you I will not tolerate same.
You must know I have the power to call
them to account and I will not hesitate
to do so. If any theatres have been ob-
tained by my organization in any man-
ner other than a fair legitimate sale, I
want to know about it and I will per-
sonally see to it that any man thus ag-
grieved shall be restored to possession of
his theatre.

"I will go further than this and say
that I will throw the whole weight and
whatever influence my organization and
my associates may have in the industry,
in cooperation with the National Organ-
ization of the Motion Picture Theatre
Owners of America, against any man or
set of men who resort to unfair competi-
tion with the independent exhibitor."

* * *

The committee was very frank with
Mr. Zukor and told him plainly that they
felt the exhibitors of the country were
anxious to settle this controversy with
his corporation in order that his product
would receive the same consideration
from the independent exhibitor as that
of any other producer without fear that
his corporation would later take undue
advantage in competing in the territory
with the man who was willing to buy
product on its merit alone.

The committee said that it had infor-
mation from various parts of the coun-
try that other producers and distributors
were using a sales argument for their
production, the controversy which had
arisen between his corporation and our
organization, and they felt under the cir-
cumstances that the committee should
endeavor to use its every effort to come
to a speedy and satisfactory arrange-
ment with his corporation, so that the
coming year could be met by the ex-
hibitors of the country in a different
frame of mind than they were in at
present.

* * *

At the time of the signing of the agree-
ment by Mr. Zukor for the Famous
Players-Lasky Corporation and the com-
mittee for the Motion Picture Theatre
Owners of America, the following letter
was submitted to Mr. Zukor and his
counsel, in order that there could be no
misunderstanding as to the principles
and questions involved betwen the Mo-
tion picture Theatre Owners of America
as to the Southern Enterprises, Inc., in

the eleven Southern states and A. S.
Black in the New England states:

Mr. Adolph Zukor.

Dear Sir: I am submitting a copy of a few
of the flagrant complaints relative to the activities
of Mr. A. S. Black and his representatives in
New England, and of Mr. S. A. Lynch, Southern
Enterprises, Inc., and representatives in the South.
Our understanding is that you are to have these
people and their representatives investigate these
complaints and let us have their report on same.

It is also understood and agreed that this com-
mittee is to meet with Mr. S. A. Lynch and his
representatives and Mr. A. S. Black and his rep-
resentatives, so that we personally can go over
these propositions in detail, and that Mr. S. A.
Lynch, Southern Enterprises, Inc., and theatre
holding associates representing your organization
in the South, and Mr. A. S. Black and his asso-
ciates in New England, will enter into a similar
arrangement with the Motion Picture Theatre
Owners of America, through your efforts, as was
entered into this 12th day of August, 1920, by '
and. between the Famous Players-Lasky Corpora-
tion, through you and the Motion Picture Theatre
Owners of America.

Very truly yours,
MOTION PICTURE THEATRE OWNERS
OF AMERICA.
By Sydney S. Cohen, President; C. C. Griffin,
First Vice-President; E. T. Peter, Treasurer;
W. D. Burford, Fred O. Seegert, C. L. O'Reillv,
C. H. Bean, John T. Collins, H. B. Warner.

This was done because the committee
realized that the contention of the coun-
sel for the Famous Players-Lasky Cor-
poration was well taken and that the
terms of this letter could not legally be-
come a part of the agreement because of
existing contracts between the Famous
Players-Lasky Corporation and the
Southern Enterprises, Inc., headed by
Mr. S. A. Lynch in the South and the
silent partnership between Mr. Zukor's
organization, and Mr. A. S. Black in
New England. Nevertheless, it was
agreed by both Mr. Zukor, his counsel
and the committee, that the same pro-
cedure for adjustment would be taken
by Mr. S. A. Lynch and Mr. A. S. Black
for the adjustment of all grievances of
the independent exhibitors in these ter-
ritories mentioned.

* * *

Mr. Zukor pledged his personal word
to the committee that both Mr. Lynch
and Mr. Black would act as if they were
a part of the original agreement. The
committee was impressed with Mr.
Zukor's statement and signed the agree-
ment submitted, their understanding of
same as submitted in the letter, and then
depend upon Mr. Zukor to see that both
of his associates live up to the letter
and principle of same.

Mr. Zukor promised to adjust all com-
plaints against 1919-1920 contracts. In
some of the territories where specific in-
stances were submitted to the committee
in reference to the controversy over the
1919-1920 contracts between Famous
Players-Lasky Corporation and the in-
dependent exhibitor, satisfactory adjust-
ments have already been secured. Tele-
grams are reaching the committee here
from all parts of the country commend-
ing it on the busines-like way in which
the agreements have been so far reached.

The committee have had several con-
ferences with Mr. Lynch on matters of
dispute in territories in the Southern
states, and Mr. Lynch has authorized
the statement to be made that under no
circumstances will he endeavor to secure
the film of any other manufacturer or
(Continued on page no)

September 4, 1920

EXHIBITORS HERALD

National Exhibitors Official
Involved In Music Tax Suit

Joseph Hopp Believes That National Association of
Theatre Men Is Strong Enough to Effect a
Change in Present Copyright Law

Joseph Hopp, one of the vice-presidents of the Motion Picture The-
atre Owners of America and president of the Illinois Exhibitors Alliance
with headquarters in Chicago, has been sued by the Society of Authors,
Composers and Publishers. The latter organization charges that Mr.
Hopp "played without first securing a license" a selection published by
Whitmark, a member of the society.

Legal action in this case follows closely upon the heels of the activ-
ities of the national exhibitors league in seeking elimination of the music
tax. Sydney S. Cohen, president of the M. P. T. O. A., has communicated
recently with every member of the Society of Composers, asking that they
work in cooperation with the theatre men "instead of being at cross
purposes."

Resolutions Condemn Practice

Additional force has been brought to bear on the Society of Com-
posers by the adoption at state conventions in Louisiana, Georgia, Texas.
South Dakota, New Hampshire and North Carolina of resolutions con-
demning the practice of the society in imposing a license on theatres
using copyrighted music and requesting exhibitors to refrain from playing
such selections in their houses.

tioft along lines that would bring relief
from the next congress, not only in the
matter of music tax but also in other
matters of taxation, especially the 5 per
cent."

Exhibitors are receiving the co-opera-
tion of the larger producing and dis-
tributing organizations, who have in-
structed their departments to provide cue
sheets containing only non-taxable pieces.

Universal to Transfer
Films Back to Branch
Headquarters in Loop

A new lease has been signed by Uni-
versal Film Manufacturing Company
for its Chicago offices, provision being
made whereby the company's film, which
has been housed at Jefferson and Con-
gress streets since the city's first efforts
to eject the exchanges from the loop,
may be returned to headquarters in the
Consumers building. .

Harry M. Rerman. general manager
of Universal, and I. L. Lesserman, Chi-
cago manager, were responsible for ef-
fecting the new lease.

Universal will remain at its present
headquarters until completion of a build-
ing in South Wabash avenue which will
house four of the exchanges.

At the Cleveland convention in June
exhibitors from every section of the
United States expressed their opposition
to the music tax in a resolution con-
demning it as "unjust, inequitable and
an ingratitude." Other state and local
organizations for some time have sought
to eliminate "this very obnoxious prac-
tice."

In discussing the suit brought by the
society against him, Mr. Hopp explained
that he had given explicit instructions to
his musicians to play only non-taxable
music and that the rendering of the
Whitmark selection was an oversight
and not intentional. In further com-
ment on the situation, he said:

"The list of publishers who furnish
music tax free which is published weekly
in Exhibitors Herald not only gives a
sufficient number of publishers to meet
the needs but it is also the best guide
yet offered to theatre owners. Upon its
first appearance in the Herald I gave the
list to each player with instructions to
use music from no other source.

Should Effect Change

"If this policy was generally followed
out there would rapidly be added other
names to the list.

"Exhibitors' organizations are becom-
ing stronger nationally and locally, and
if they only realized their power and
would use it they could effectively func-

Douglas Fairbanks

Selects Next Play

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 24.— Douglas
Fairbanks has definitely decided upon
the "Curse of Capistrano," by Johnston
McCulley as his next starring vehicle.
It will be made at the Brunton studios
and directed by Fred Xiblo.

TESTIMONIAL DINNER TENDERED

Hank Mann Changes

Location of Studio

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 24— Hank
Mann has moved into the Louis Burston
studios. Two more units will be<j;in
working soon.

ABRAHAM CARLOS AT ASTOR HOTEL

Friends of Mr. Carlos arranged a luncheon on August 17 for the general foreign representative of the Fox Film Corporation
upon his return from Europe where he opened nine exchanges in France, Belgium and Algeria. Since joining the Fox
organization in 1908, Mr. Carlos has traveled all over the world in the interests of that company.

EXHIBITORS HERALD

September 4, 1920

Launch State Organization
At Meeting In Mississippi

Association Will Be Perfected on August 29 When
Exhibitors Will Convene at Jackson — Cohen
To Send M. P. T. 0. A. Representative

(Special to Exhibitors Herald)

JACKSON, MISS., August 24.— The exhibitors of Mississippi will
convene at the Edwards hotel here on Sunday, August 29, to perfect the,
state organization which was launched by independent theatre owners at
a previous meeting.

S. V. Anderson of the Peoples theatre, Greenville, was elected tem-
porary chairman at the preliminary meeting held here. Since that time
he has been exceedingly active in formulating organization plans and in
inducing exhibitors to attend the Sunday meeting, which has been called
for 10 a. m.

National Official to Attend

Sydney S. Cohen, president of the Motion Picture Theatre Owners
of America, has notified Mr. Anderson that he will have an accredited
representative of the national body in attendance at the convention to
define the policies of the M. P. T. O. A., and to aid in organization.

Plotting a Plot

At this time Mr. Anderson is uncer-
tain as to the number of exhibitors from
the various sections of the state who
will be present but from the eagerness
manifested at the preliminary gathering
he believes that the state will be well
represented.

It is the plan of the organizers to
affiliate with the national association
and to take immediate steps for active
participation in its affairs.

"The purpose of the organization,"
declared Mr. Anderson, "will be to pro-
mote the interests of the motion picture
business and to give to the Mississippi
exhibitors protection from whatever out-
side forces may seek to dominate the
industry in this state."

Scene from "Bride l.V the fifteen-episode
Foi Nerinl. staged by Richard Stanton.

Theatre owners here who discussed
the organization possibilities declared
that sentiment throughout the state
favored a local league which could align
itself with the national body. The ex-
hibitors of Mississippi, like those in
other Southern states, have been imposed
on, it is declared, in times past and
there is a desire now to eliminate these
menaces in the future.

License Fee on Houses
In Battle Creek Raised

(Special to Exhibitors Herald)
BATTLE CREEK, MICH., August
24. — The ordinance regulating amuse-
ment places has been amended by the
city commission so that motion picture
theatres in the future will be licensed
according to their seating capacities.
Heretofore there has been an annual fee
of $10.

Under the amended ordinance the fee
will be $10 for houses seating fewer than
200 persons; $25 for 200 to 500 seat
theatres; $40 for 500 to 1,000 seat houses,
and $50 where more than 1,000 persons
can be accommodated.

Hollywood Gets New

Picture Laboratory

(Special to Exhibitors Herald)
LOS ANGELES, August 24.— Holly-
wood will have a big new film laboratory
with a capacity of 1,200,000 feet a week.
Structure and equipment will cost $200,-
000. John M. Nicholas of Famous Play-
ers-Lasky and S. M. Tompkins of Uni-
versal are behind the project.

Marion Grand Sold Again

MARION, IND.— The Grand theatre
here again has changed hands. Louis
Hayes, owner of the Princess, has ac-
quired it from H. Holtzmann, who has
been operating it for more than a year.
Hayes will take possession on September
1. A. L. Ward will manage both houses.

New Eastern Incorporation

NEW YORK.— Washington Theatre
Productions, Inc., of Wilmington, was
organized with capital stock of $600,000.

Anita Loos and John Emerson, who in pri-
vate life are Mr. and Sirs. Emerson, on
deck of a steamer bound for Europe, in
search of new material for Talmadge
plays for Associated First National Pic-
tures, Inc.

L. A, Capitalists

In Lariat Company

(Special to Exhibitors Herald)
LOS ANGELES, August 24.— Lariat
Film Company, a closed corporation in-
corporated for $500,000, has been or-
ganized by Los Angeles capitalists.
Frank Brassel is president. Leon de la
Mothe will direct. Leonard Clapham
and Lola Maxam will be featured leads.'
The company will immediately begin the
making of twelve two-reelers at Newhall,
California.

Nazimova Will Appear
For Gaudio Relief Fund

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 24.— Madame
Alia Nazimcva will appear in person at
the Hollywood pre-review of "Madame
Peacock," her newest feature. Proceeds
will go to the family of Eugene Gaudio,
well known camera man who died re-
cently from appendicitis.

"Humoresque" Record
Is Broken in Chicago

"Humoresque," the Cosmopolitan pro-
duction which Paramount is distribut-
ing, broke all attendance records dur-
ing its first week's run at Orchestra
Hall, Chicago, when more than 30,000
persons paid admission. The attendance
during the first week of the run in New
York at the Criterion, which is a smaller
house, was 13,607.

Denies Signing Fazenda

L. W. Thompson, president of Special
Pictures Corporation, has denied the
previous report that his company has
signed Louise Fazenda to make a series
of comedies.

September 4, 1920

EXHIBITORS HERALD

Charles Pacini

Rerent photosrrnph of wealthy Kenoxha,
Win., thentremnn, who wax murdered re-
cently. He owned thentren in Kenosha,
Racine, Wis* and Harvard. III., and wait
a frequent contributor to the columns of
"Exhibitorn Herald."

Murderer of Kenosha

Not Yet Apprehended

(Special to Exhibitors Herald)

KENOSHA. WIS.. August 24.— Police
have not yet apprehended the unidenti-
fied man who shot and killed Charles
Pacini, wealthy motion picture theatre
owner, a week ago. The latest clue to
which officials have given their attention
is that the murder of the exhibitor was
planned in Chicago and executed by a
Chicago bandit. No cause has been as-
signed to the deed.

Toledo's Rivoli Under
McCormick's Direction
Is Opened on August 19

(Special to Exhibitors Herald)

TOLEDO, O, August 84.— The Rivoli,
Toledo's new million-dollar motion picture
palace, was opened formally last Thursday
evening, it being one of the most auspicious
occasions in motion picture circles here.

S. Barret McCormick, general manager,
received many congratulatory messages on
the new enterprise and was highly com-
plimented by those present on his high
standard of presentation.

Negotiate for Property

Motion picture interests are negotiat-
ing with Michael Espert for his prop-
erty at 1423 Hyde Park boulevard, Chi-
cago, on which to erect a motion picture
theatre.

Black's Charge of Collusion
Is Called Lie by Patterson

Southern Exhibitor Declares that He Will Furnish
Conclusive Evidence as to Who Financed
Call for Chicago Convention

K«'J£J^£«£JA*« (Special to Exhibitors Herald)

ATLANTA, GA., August 24. — Branding as a lie the accusation by-
Alfred S. Black, president of the Motion Picture Exhibitors of America,
that the national convention of theatre men in Chicago in April was a First
National enterprise, Willard C. Patterson, one of the vice-presidents of the
M. P. T. O. A. and secretary-treasurer of the Georgia League, declared
that "I am prepared to go before any body of exhibitors or producers and
prove conclusively that Black's assertion is false and malicious."

The charges made by Black are contained in a communication
prompted by the amicable agreement negotiated between the Motion Pic-
ture Theatre Owners of America and Adoph Zukor as head of Famous
Players-Lasky Corporation. In the written agreement, Mr. Zukor assures
the M. P. T. O. A. that Black will take up complaints against him with the
exhibitors' organization.

Makes First Open Accusation

Black's statement, indicting Patterson, caused no little excitement in
film circles here as it was the first open and direct accusation of collusion
between First National and Patterson. Immediately after reading Black's
statement, Patterson, who is manager of Sig Samuel's Criterion theatre
here, issued the following statement :

"Black's accusation that there was col-
lusion between First National and me
in calling the Chicago convention is a
lie. I am prepared to go before any
body of exhibitors and producers at any
minute and prove conclusively that
Black's accusation is false and malicious.
Moreover. I will furnish indisputable
evidence as to who financed the Chicago
call. •

"Since I refused at Cleveland to agree
with Black that Sydney S. Cohen, pres-
ident of the Motion Picture Theatre
Owners of America, was a grafter
Black's attitude has been antagonistic
toward me."

The statement issued by Al-
fred S. Black, which contains
the charge referred to in this
story, will be found on page 73
of this edition.

Lays Cards on Table

At the Chicago convention in April
there was speculation as to who "put

up" for Patterson. But the latter at the
convening of the exhibitors placed his
cards upon the table as published ex-
clusively in the issue of Exhibitors
Herald for May 15. He said:

"Who put up the money I spent in
calling this meeting; advertising in trade
papers; sending out thousands of letters
and hundreds of telegrams?

"I have been asked this question a
dozen times, and I dare say that every
man at this convention who hasn't asked
me has been wondering about it in his
own mind.

Samuels Backs Project

"The man who footed the bill is one
of the finest men in the South — my em-
ployer, Mr. Sig Samuels of Atlanta, Ga.

"We don't own an interest in any
producing company. We don't own a
franchise of any company. We go out
on the open market and buy our pic-
tures."

If there had been any doubts as to
the motives back of the Patterson meet-
ing they were dispelled by this state-
ment for those who attended the con-
vention will remember the prolonged
applause which greeted it.

Tri-State League Demands Views
Of Candidates on Film Questions

(Specail to Exhibitors Herald)

ATLANTIC CITY, August 24.— One hundred and fifty members
of the Exhibitors League of Pennsylvania, Southern New Jersey, and
Delaware are assembled here this week for their annual convention.

The question of chief interest before the body has been the nego-
tiations leading to an adjustment of the producer-exhibitors contro-
versy. Detailed plans are being worked out to fight the music tax,
as well as censorship and other matters affecting the exhibitors' wel-
fare.

The convention has gone on record to obtain a statement from
all important political candidates relative to their attitude toward
motion pictures.

Sydney S. Cohen, president of the Motion Picture Theatre Own-
ers of America, and other national officers are in attendance. Albert
J. Fisher, of Philadelphia, is presiding at the meetings.

EXHIBITORS HERALD

September 4, 1920

LASKY GREETS HIS LONDON GENERAL MANAGER

Left to right — Major Charles H. Bell, new general manager of Famous Players-
Lasky London studios; Charles Eyton, general manager Lasky studios; Jesse
L. Lasky, first vice-president of Famous Players-Lasky corporation.

America Is Least Affected
By World Theatre Shortage

Several Years Will Be Required to Supply Needs
Of Other Countries — Advanced Ideas Prevail
In Construction of All Playhouses

With the world as a whole facing a great theatre shortage, statisticians
and close observers of civic conditions declare that the United States, of
all countries, is least affected by the situation.

Reasons assigned for the normality of conditions in this country are
that in no other part of the world has the motion picture industry ad-
vanced with such strides as it has in America and in no other part of the*,
world is the public more eager for this form of recreation than in this
country.

Two Factors are Involved

These two principal causes have had the effect of a more uniform
growth between the producing phase of the industry and the exhibition
field. One other factor, the war, also figures more prominently in the
scarcity of theatres in other countries than in this.

To eliminate the dearth of theatres
throughout the world it is estimated
that approximately 10.000 houses will
be required, and that a period of sev-
eral years will elapse before the needs
are fully realized.

Noticeable in the building of play-
houses in both the United States and in
other countries are the advanced ideas
being applied to construction. Theatres
today stand out as distinctive struc-
tures, both exteriors and interiors dis-
playing artistry which seldom has been
seen in other edifices.

Activities Are Exceptional

While the tendency in the United
States has been to greatly increase Un-
seating- capacities of motion picture the-
atres, it remains for the exhibitors in
other countries, especially in South
America, to erect houses with audito-
riums of unprecedented size.

Thi» summer has found the exhibitors

of the United States extraordinarily
active in the construction and remodel-
ing of theatres. From coast to coast
theatre men have expended fortunes in
the erecting of houses.

Evidence that the United States is not
among the countries most affected by
the theatre shortage is the action of the
United Theatrical Protective League of
Minneapolis in dividing the city into
zones and designating where new houses
can be erected. After the forthcoming
election it is expected that an ordinance
limiting the number of theatres in the
city will be presented to the council.

To Build in Florida

Lake Wales, Fla. — A $20,000 motion
picture house, containing a restaurant
catering to 100, is planned for this place.
Vaudeville and legitimate stage attrac-
tions will be booked.

Missouri League To
Drive for Members

New Organization Quarters
Are Located in Exchange
Building in K. C.

(Special to Exhibitors 77 era'.')

KANSAS CITY, MO., August 24.—
Following the successful organization
of the exhibitors of Missouri into the
Motion Picture Theatre Owners of the
state, officers are considering plans for
enlarging the membership so that every
section of the state will be fully rep-
resented.

A. M. Eisner, secretary, is busy at
headquarters in the Film Exchange
building carying out the plans formu-
lated at the convention on August 10
and 11. Exhibitors who attended the
meeting at Moberly were:

Many Cities Represented

Joseph Mogler, St. Louis; C. H.
Burkey, Kansas City; J. W. Baird, Pat-
tonsburg; J. Greene MacKenzie, Atlanta:
Spvros Skouras, St. Louis; A. M. Eisner,
Kansas City; W. P. Cuff, Chillicothe:
Joe J. Walsh, St. Louis; J. Earl Hayes,
Moberly; J. E. Haggard, Nevada; Henry
J. Cassin, Moberly; O. U. McCutcheon,
Charleston; Carl F. Weiss, Kansas City:
Chas. T. Sears, Brookfield; L. E. Gold-
man, Kansas City.

E. T. Burgan, Kansas City, Mo.; E.

E. Trunnell, Novinger; Amos C. Nor-
wine, Bonne Terre; A. K. Boussard.
Kansas City, Mo.; J. R. Pratt, Fulton:

F. G. Angus, Monroe City; J. I. Wright,
Bevier; J. L. Rogers, Macon; A. Joseph-
son, Kansas City; R. T. Neff, Atlanta:
N. E. Howe, Marceline; Carl Muff, Clar-
ence; M. H. Shepler, Greencastle; C. W.
Musgrove, Bethel; Jack Truitt, Sedalia.

Sears Is Present

T. C. Goodnight, Warrensburg ; WT. C.
Sears, Boonville; Monte Crews, Fayette;
D. Michael, Kirksville; Thos. A. Crilly.
University City; Geo. H. Hinkley,
Macon; C. R. Wilson, Liberty; F. G.
Weary, Richmond; Thos. Farrington.
St. Louis; Harry J. Nash, St. Louis;
Fred Wehrenberg, St. Louis; Albert
Rabennick, Union; John H. Geutner, St.
I ouis; W^m. R. Karsteter, Columbia; J.
F. Rees, Wellsville.

S. E. Wilhoit, Springfield. Mo.; Dave
('. H. Harding, Kansas City; A. F.
Baker, Joplin; G. S. Baker, Kansas City:
I7. D. Howerton. Madison: Renfrot
Myers, Slater; H. S. Wishart, Downing:
Mrs. Lena G. Wilson, Monroe City:
H. L. Prewitt, Centralia; L. S. Hehl.
St. Louis. •

Ince Casts Foote in

Vance's "Bronze Bell"

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 24.— Thomas
H. Ince will produce Louis Joseph
Vance's "The Bronze Bell," with Court-
ney Foote, the distinguished English
actor, in the leading role. Vance is in
Los Angeles to supervise the production.

Alder in Alaska to

^Make Science Film

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 24.— William
Alder, who with Edward Laemmle made
"Shipwrecked Among Cannibals," has
started on a photographic expedition to
Alaska for the Southern California
Academy of Sciences. He wdl film
"The Wild Animals of the North."

September 4, 1920

EXHIBITORS HERALD

First National Presidential
Straw Vote Begins Sept. 19

4,000,000 Ballots Are Being Printed for Use by Thea-
tres— Test Will Be Conducted in All Sections
Of U. S. During Week

Four million ballots are being printed by Associated First National
Pictures, Inc., for the inauguration, on September 19, of the presidential
straw vote, which will be conducted over a period of one week.

Plans have been made for distribution of these ballot forms from
headquarters at 6 West 48th Street, New York, for "Straw Vote Week."
Other Questions Also on Ballot

With the addresses of the presidential and vice-presidential candidates
now delivered, ample time before voting will have been allowed the
public to assimilate and judge between the platforms and policies of the
candidates in the interval to the dates now announced for the ballot.

. The ballot form, in addition to the space set aside for votes for the
respective candidates, provides also for a ,*for'' or "against" vote on the
leading referendum questions of the day: (1) The League of Nations.
(2) Modified Prohibition with Light Wines and Beer, and (3) Woman's
Suffrage. It is expected that the ballot will thus reveal the sentiment
of some 4,000.000 to 5,000.000 motion picture theatre patrons in respect
to these questions of public moment

Max Goes to School

. The magnitude of the project, of a
scope unprecedented in motion picture
annals, the anticipated natural eager-
ness of the public to obtain a comprehen-
sive advance criterion of the sentiment
of the country toward the .candidates
and the referendum questions mentioned,
together with the volume of publicity
which must necessarily accrue to their
theatres from the interest the news-
papers and public may well be expected
to manifest in the results, combine to
make "Straw Ballot Week" of prime
value to the exhibitor, proof of which is
forthcoming, it is pointed out, in the
flood of requisitions reaching ballot head-
quarters.

The first batch of requests alone is
said to call for approximately 2,300.000
ballots, whilst a special clerical staff at
headquarters is tabulating big daily ad-
ditions to the number.

Straw Vote Week

"Straw Vote Week," to be
conducted by Associated First
National Pictures, Inc., and
several thousand theatres over
the country, will be launched
on September 19.

4,000,000 ballots are being
printed for the occasion.

The vote is intended to test
the strength of the various
presidential candidates now in
the field.

A referendum will also be
taken on the following ques-
tions:

The League of Nations.

Modified Prohibition, with
Light Wines and Beer.

Woman's Suffrage.

Ballot is expected to pro-
vide forecast of the way the
female vote will go at the elec-
tion in November.

Bulletins Are Supplied

For the guidance of exhibitors in con-
ducting the local ballots a bulletin of
suggestions is provided, and practical
aids designed to obtain complete effi-
ciency in carrying out the ballot, and a
maximum of benefit to the theatres con-
cerned, are supplied.

The arrangement of the ballot form
whereby the voters are classed under the
heads of male and female is expected to
provide an illuminative forecast of the
way the female vote will go at the actual
election and further to afford a means
of determining, after the official returns
are known next November, to what ex-
tent pre-election feminine opinion may
have influenced the masculine vote.

This undertaking, it is pointed out, is
non-partisan in its source and conduct,
and carries the rigid provision, as spe-
cifically stated on the ballet form, that
the names of voters (whose signatures
are purely for the purposes of authen-
ticity), will under no circumstances be
used.

Exhibitors Enthusiastic

The exchanges of Associated First
National report enthusiasm on the part
of exhibitors appreciative of the im-
portance of the undertaking, demon-
strating, as it must, to the country, to
the presidential candidates, to federal,
state and municipal political bodies, as
well as to the newspapers the influence
and importance of motion picture the-
atres acting as a unit in a question of
national moment, added to which is a
realization of the extent to which his
individual theatre will benefit by its par-
ticipation in the undertaking.

Requisitions for ballot forms range
in extent from 1,000 for the smaller the-
atres to 100,000 in cities such as Louis-
ville. Los Angeles, etc., where the quota
for a group of theatres is included in
one requisition. Shipments of slides, bul-
letins and ballot forms will be made in
the order of receipt of application, start-
ing this week with the first delivery of
the printed forms from the press.
To Tabulate Locally

Immediately following the close of the
ballot in each theatre, the results will be
tabulated under the supervision of rep-
resentatives from the local newspapers,
a local committeeman from both Demo-

■AX UNDER
I he French comedian is studying; English
at night school in Los Angeles, bat he
finds it hard to keep his mind on his
lessons with a copy of his favorite mo-
tion picture paper in his pocket.

cratic and Republican parties, city offi-
cials and the theatre manager, and pub-
licity given to the totals through the
local newspapers. The tabulated votes
from every city will be sent to the New
York headquarters of Associated First
National, which will group the data un-
der the various heads and in turn sup-
ply the newspapers throughout the coun-
try and each participating theatre with
the results by cities and states, as fast
as these are received. Finally the na-
tional result will be. published through
the same channels.

Special Service to Be
Given Small Towns

Hodkinson Organizes a New
Division in Department
Of Sales

\V. \Y. Hodkinson Corporation an-
nounces that there has been organized a
new branch of the sales department, to
be known as the "small town depart-
ment."

In order to efficiently handle the work
of this department it has been necessary
to more than double the existing sales
force.

In the past, it is said, due either to
prohibitive rentals or to the condition
of the film when it reached its last run
stages, the smaller cities and towns
throughout the United States have been
unable to enjoy a really big production.

It is this condition which the new Hod-
kinson department was created to cure.
First of all there will be a staff of ex-
perts whose duty will be to keep prints
of the different subjects in perfect con-
dition. Prints will be inspected at fre-
quent intervals and replacement footage
will be inserted when necessary. Oil
spots will be removed, broken sprocket
holes will be cut out and everything done,
to keep the film in perfect condition.

EXHIBITORS HERALD

September 4, 1920

Universal Obtains Markets
For Film in South America

Negotiations Closed for Distribution of Product
Through Two of the Leading Film Agencies
in the Latin Republics

Universal has made another important tie-up in the foreign field, it has
just been announced at the Universal home office. This time it is an arrange-
ment whereby the Universal product is to be distributed through the great
part of South America.

The tie-up, arranged by C. H. Macgowan. temporarily in charge of Uni-
versale Export Department, was with two of the principal film agencies in
South America — the Empresa de Teatros y Cinemas, Ltd., of Chile, for the
territories of Chile, Bolivia and Peru, and the Sociedad General Cinemato-
grafica of Buenos Aires, Argentine, for the territories of Argentine, Paraguay
and Uruguay.

Has Eight Exchanges in South America

The South American representatives who figured in the deal were Eduardo
Rodrigo, manager and special representative of the Emprese, on his recent
visit to Xew York and Juan Kunsler of the Sociedad General.

This gives Universal a complete and efficient distribution over the entire
South American picture field. Brazil is covered by eight special Universal
branches, which, according to Mr. Macgowan, are enjoying unprecedented
business at the present time. Ecuador, Colombia and the northern countries
of South America receive Universal films through a highly organized exchange
in Panama.

The present arrangement with the
Chilean and Argentine agencies includes
all Universal products except the super-
productions and Universal-Jewel fea-
tures. Special arrangements are being
projected for these pictures and indi-
vidual announcements will be made later
on each picture.

Largest in Some Time

The triangular tie-up is one of the
largest contracts closed for any South
American territory in recent months.

"It assures Universal of the best pos-
sible presentation in the most represen-
tative houses in South America," said
Mr. Macgowan in a recent interview.
It assures South American exhibitors

of a steady supply of Universal features
such as our Star Series of forty-eight
pictures by six popular stars, including
Harry Carey, Frank Mayo, Lyons and
Moran, Carmel Myers and others.

"It also assures them of a complete
serial program — a series of serials that
over-lap for an entire twelve months,
such as 'The Lion Man.' 'Elmo the
Fearless,' 'The Moon Riders,' 'The
Vanishing Dagger,' and 'The Dragon's
Net.' This is especially important in
the South American market, where
serials are more sought for than almost
any other kind of film output.

Shows American Superiority

"This arrangement for Universal dis-
tribution throughout Latin America is

further evidence of the superiority of
American films. They continue to hold
their own in South America, where a
few years back, German. French and
other foreign films were in equal or more
demand.

"I recently was in Europe, and from
what I saw and learned of the picture
production game in that part of the
world. I have no fear that European
films will make any inroads in the Amer-
ican market in the near future. This
theory is based altogether on the matter
of quality — stories, direction and photog-
raphy."

Cook* s First Production
For Fox Ready to Issue

(Special to Exhibitors Herild)
XEW YORK. August 24.— Clyde Cook,
known also by the appellation, "The India
Rubber Man." has completed his first com-
edy for Fox Film Corporation, and it is
now ready for the theatres, according to
the announcement just issued from the
headquarters of the company. The title of
the initial picture is "Kiss Me Quick," and
is said to contain clean and wholesome
humor.

Cook is known for his funny antics both
in this country, where he played at the
Hippodrome, and in England, where he
was a favorite in the London music halls.
Cook is no mere contortionist, according to
the announcement. Every wriggle of his
apparently boneless body, it is said, is
charged with humor.

Young- Garson Affairs in
East Under Reichenbach

(Special to Exhibitors Herald)

XEW YORK, Aug. 24.— Harry Reich-
enbach. who is interested in the new
Garson & Young Productions, will direct
the affairs of the organization in the East.
Under an amicable settlement with
Equity Pictures Corporation, "Mid-
Channel" will be the last Young pro-
duction to be distributed by that con-
cern. Beginning in Xovember the new
concern will distribute the Young pic-
tures under a franchise plan to state
right buyers, the first film to be "Hush."

INTERESTING SCENES FROM TWO NEW UNIVERSAL PICTURES

Left — Carmel Myers and Thomas Holding in a scene from "In Folly's Trail." Right — Tense moment from "Under

Northern Lights," with Virginia Faire in the featured role.

September 4, 1920

EXHIBITORS HERALD

Strike in Northwest Fails
To Disrupt Film Activities

Jensen and Von Herberg Theatres Are All in Full
Operation— Walk Out of House Employes
Derided in Newspaper Editorial

(Special to Exhibitors Herald)

SEATTLE, WASH, August 24.— Jensen and Von Herberg theatres
in the Northwest are doing capacity business despite the protracted strike
of musicians and operators, according to the reports received from the
house managers in Portland, Yakima, Tacoma and Butte. In Seattle the
absence of music has had no noticeable effect on attendance.

The operators and musicians walked out of the playhouses controlled
by Greater Theatres Company, Inc., the Jensen and Von Herberg organ-
ization, following a dispute between an operator in a Tacoma house and
the manager.

Public Is Supporting Theatres

Continued attendance on the part of the public is taken by the man-
agement of Greater Theatres Company as evidence that the union men
have not gained the support of motion picture fans. Another indication
that the theatre men and not the union men are in public favor is the
editorial published in the Seattle Post-Intelligencer, excerpts from which
follow:

Steady, There!

All Called Out

"In some city of the Pacific Northwest
- . . . the gentleman intrusted with the
operation of a moving picture machine
found himself at variance of opinion with
the manager of the theatre. The man-
ager of the theatre .... refused to
yield the point at issue to the gentleman
who turned the crank. The latter was
■discharged, or quit, or by some other
•conventional and recognized procedure
severed his connections .... with the
theatre.

All Called Out

"Here was established a grievance. The
grievance of the single machine operator
in that other town was brought to the
attention of all the unions represented on
all of the pay rolls of these theatre own-
ers. All the union employes were called
out. The houses were to be closed for
lack of business, the managements to be
-confounded, and the owners broken on
the wheel of adversity."

The editorial then points out that mem-

Pathe Publicity Man
Writes Screen Story

Randolph Lewis, director of pub-
licity for Pathe Exchange, Inc.,
comes to the front again as author
of a photodramatic production, in
J. Stuart Blackton's "Forbidden
Valley." This play has just been
scheduled by Pathe as an October
publication. It is a story of the
Kentucky hills, starring Bruce
Gordon and May McAvoy, together
with Warren Chandler and Eulalie
Jensen.

Until he assumed the duties of
publicity manager of Pathe, Mr.
Lewis was regarded as one of the
most capable authors and con-
tinuity writers in motion picture
circles. He entered the industry
from a long and varied experience
in the newspaper field.

bers of the Seattle Symphony Orchestra,
who play in the motion picture theatres
during the summer and who had no
grievance and were satisfied with their
work, walked out because "they had to;
the difference of opinion between two
men in another town and the call of
union business agents made irresistible
demands." In concluding the paper says:
"The strike, we are told, was com-
pletely successful — that is to say, every-
one who was called out went out."

Meet To Avert
Strike In Albany

(Special to Exhibitors Herald)
ALBANY. X. Y.. August 24.— Theatre
managers and representatives of the Mo-
tion Picture Operators' Union will con-
fer this week in an effort to avert the
strike of operators on Labor Day. The
managers have offered a 40 per cent in-
crease in pay, which amounts to an aver-
age salary of $35 a week, but the oper-
ators are demanding a 60 per cent boost.

General Strike
Is In Prospect

(Special to Exhibitors Herald)
SALT LAKE CITY, UTAH, August
24. — Musicians, stage hands and opera-
tors here are demanding increased wages,
some of the demands reaching a 57 per
cent increase. A committee of theatre
managers is endeavoring to effect a set-
tlement. It is said that a general strike
is in prospect by September 1 if an agree-
ment is not reached.

No Settlement
Yet In Chicago

Recent conferences between musicians'
representatives and the Allied Amuse-
ment Associated have failed to find a
settlement for the strike of musicians in
Chicago. While it is said that secret
agreements have been entered into be-
tween some houses and the musicians,
there has been no general return to work.
It is understood the musicians have out-
lined a plan which they believe will bring
them victory.

Apparently a good deal depends upon the
steady nerves of the supporting cast of
Georgia Hopkins in "Bachelor Apart-
ments," Arrow's five reel comedy.

Seek To Dictate
To The Managers

(Special to Exhibitors Herald)
BUFFALO, X. Y., August 24.— By-
laws, framed by the musicians' union
and presented to the Theatre Managers'
Association, for acceptance, are said to
practically dictate to the exhibitors how
they shall operate their theatres. If the
new contract which imbodies these by-
laws is not accepted the musicians
threaten to strike on September 1.

Demands Have
Not Been Met

(Special to Exhibitors Herald)

IXDIAXAPOLIS, IND., August 24 —
Although it is understood that the legi-
timate houses here are willing to meet
the demands of the musicians' union,
the motion picture exhibitors are stand-
ing pat. Xone of the picture theatres
is using an orchestra.

First National Claims
All Rights to Latest
Chaplin, "The Kid"

First National Exhibitors Circuit, Inc..
in an advertisement appearing in this
week's issue of Exhibitors Herald, issues
a warning to the industry that it claims
all rights to "The Kid," Chaplin's latest
picture, and will dispute any effort on
the part of Chaplin to dispose of the
film.

The action was forecast in a srory
appearing in Exhibitors Herald on March
20, 1920, which carried an exclusive an-
nouncement of the fact that Chaplin had
practically completed a six-reel feature.

At that time Exhibitors Herald stated
"Mr. Chaplin does not intend tc give
the picture to First Xational despite his
contract with that concern; and he
doesn't want to release it through United
Artists because he is loath to drag
Mary, Doug and D. W. into the morasses
of extensive litigation."

EXHIBITORS HERALD

September 4. 1920

Fannie Hurst and Alma Rubens to
Attend Opening of St. Louis House

Author and Star of ''Humoresque" Will Be Present
When Picture is Given Premiere at Del
Monte Theatre in September

(Special to Exhibitor! Herald)

ST. LOUIS, MO., August 24.— The
D.el Monte theatre, St. Louis' newest
motion picture house, will be opened
early in September by the Famous
Players - Missouri Corporation. The
theatre will be under the direction of
William Goldman, general manager,
while Frank Cornet has been named
house manager.

The dedication of the Del Monte is ex-
pected to be one of the greatest things
ever staged in St. Louis motion picture
circles. Fannie Hurst, a native of this
city and a great favorite, will be here to
assist with the ceremonies. Miss Hurst
wrote the original story, "Humoresque."
which will be the opening attraction.
Another feature will be the appearance
of Alma Rubens, the featured player in
the picture. Miss Rubens has agreed
to visit St. Louis for the presentation.
Expect to Set Record

These two personages, coupled with
"Humoresque," the fact that the house
is new, and an elaborate advertising and
exploitation campaign, should establish
records' for this city.

The Del Monte is the largest theatre
of its kind in the world. It seats close
to 3,000 persons on one floor, the audi-
torium being 100 by 200 feet, not includ-
ing the stage or orchestra pit. The audi-
torium is entered through a lobby 150
feet deep.

The Adams style of decoration has

been followed throughout hundreds of
cameos forming the chief embellishments
of the ceiling. The general color effect
is an antique green, which is carried
out in all the paintings, draperies and
furnishings. It will be possible to illum-
inate the house in three different colors,
red, white or canary, and the shadings
and combinations thereof. This is a
distinct innovation for St. Louis theatres.

The orchestra will be located in a pit,
together with the organist. The organ
will be of the three manual type. The
musicians will be under the direction of
Antonio Sarli, formerly of the St. Louis
Symphony.

Equipped for Presentations

The stage is thoroughly equipped and
will permit presentations of any nature,
ranging from simple prologues to the
most elaborate operatic scenes. Stage
presentations will be offered ait the
Del Monte.

The restrooms will be elaborately fur-
nished, chaise longues, easy-chairs and
dressing tables being among the com-
forts provided for the women. Smok-
ing apparatus will feature the gentle-
men's quarters.

Famous Players also has purchased a
lot adjoining the Del Monte and will
build an airdome next summer to be
operated in connection with the theatre.
This plan, which is working out so suc-
cessfully at the Kings Theatre, is con-
sidered ideal for St. Louis. The com-
bined seating capacity of both sections
of the house will be approximately 6,000
persons, which will make the Del Monte
the largest picture house in the world.

Kremer Insert Will
Make Lobby Display

Four-Page Ad in Six Colors Is
Symbolic of Story Told
In "Voices"

An attractive four-page insert which
is to appear as advertising matter for
Victor Kremer's big state right produc-
tion, "Voices," will serve the exhibitor
as an added attraction to the regular
lobby display.

The insert is a six-colored effect sym-
bolic of the story of the picture. In dc-'
scribing this work of art, Doctor Lam-
berger, under whose direction the insert
has been prepared, said:

"The idea is taken from the composite
of nature's forces, such forces as often
exercise their play on the Indian Ocean.
A thundercloud, full of incessant sound
and fire, lightening and darkening so
rapidly that it seems to have life, and
delight in its life. At the same hour the
sky clears to the west, and all along
the sea line springing and sinking as to
music, a restless dance or chase of sum-
mer lightenings across the lower sky.
A race and riot of lights, beautiful and
rapid as a course of shining Oceanides
along the tremulous floor of the sea.

"Eastward, at the same moment, the
space of clear sky is higher and wider,
a splendid semi-circle of too intense pur-
ity to be called blue; it is of no color
nameable by man. And midway in it,
between storm and the sea, hangs the
motionless full moon; like Artemis
watching, with serene splendor of scorn,
the battle of Titans and the revel of the
nymphs. Underneath and about us, the
sea is paved with flame, the whole water
trembles and hisses with phosphoric fire.

"In the same heaven and in the same
hour, there shines at once the three con-
trasted glories, golden and fiery and
white, of moonlight and of double light-
nings, forked and sheet; and under all
this miraculous heaven lies the flaming
floor of water."

Such, it is said, in symbol is Chester
De Vonde's great production, "Voices."
published by Victor Kremer.

The sympathetic scene cradled in the
life boat portrayed by Diana Allen and
Corliss Giles, respectively as John and
Mary Vance, holds the human interest.

"Fourth Face" Ready Soon
Climax Company Reports

Climax Film Corporation announces
that its feature, "The Fourth Face," will
soon be ready for publication.

While the Climax Corporation has
been in the film business for some time,
this is its first venture in the country
wide distribution of state right produc-
tions. Activities were formerly confined
to the handling of pictures of New York
and Northern Xew Jersey. "The Fourth
Face" is described as "one of those pic-
tures which jump from one mysterious
situation to another, baffling the more
at each event."

Frank Mayo Featured in
Universal's "Black Friday"

Frederick S. Isham's well-known
novel, "Black Friday." arranged for the
screen by Wallace Clifton and starring
Frank Mayo, has been placed in produc-
tion at Universal City under the direc-
tion of Frederick Thomson.

Lillian Tucker, a Broadway actress of
considerable repute and beauty, has the
leading feminine role, while "the other
woman," a famous dancer, is played by
the exotic Dagniar Godowsky.

September 4, 1920

EXHIBITORS HERALD

CATHERINE CALVERT, who has just signed a three-year contract with Al-
bert E. Smith, president of Vitagraph Company of America, to appear in a
series of special Vitagraph productions. "Dead Men Tell No Tales" is the
title of the first picture.

Catherine Calvert Is Signed
To Play in Vitagraph Films

Renco Is to Produce
Five Features Yearly

Company Organized in West
Backed by Capitalist
From the East

Renco Film Company has been or-
ganized, with headquarters in Los An-
geles, to produce five features annually.
H. J. Reynolds is president of the com-
pany, which is backed by Eastern capital.

Announcement is made by Mr. Rey-
nolds that details have been completed
for filming the works of the late Myrtle
Reed, the novelist. At a recent confer-
ence in Chicago with J. S. McCullough,
husband of the writer, Mr. Reynolds ob-
tained the former's signature to a con-
tract disposing of the picture rights on
"Lavender and Old Lace" for approxi-
mately $50,000, it is said.

Mr. Reynolds also has contracted for
the production of "The Master's
Violin," "The Master of the Vineyard,"
"At the Sign of the Jack O' Lantern,"
and "Old Rose and Silver."

"Lavender and Old Lace" will be the
first photoplay produced. Lee Royal has
completed the continuity. Negotiations
are in progress for a director of national
reputation, it is declared, and a cast of
recognized artists. Production will be-
gin this month.

Mr. Reynolds chose "Lavender and
Old Lace" for production only after re-
ceiving expressions from thousands of
fans as to what well known novel they
desired to see on the screen.

You'll Lose If You Win

With Shoe Leather Up

(Special to Exhibitors Herald)
INDIANAPOLIS, IND., Aug. 24.—
Would you undertake to walk from In-
dianapolis to New York in four weeks
for $1,000? Harrington Court of Los
Angeles, and Harry Berger of St. Louis,
have decided to do so as the result of
a wager with Mike Bernard who ap-
peared last week at the Lyric Theatre.
Court is connected with Universal Film
Company and Berger is a vaudeville
actor. They are to rely on their talents
as entertainers to provide the necessary
.funds for the trip. If they get through
•in four weeks they win the $1,000.

"Some Chickens" Is New
Paramount-Ince Feature

"Some Chickens" is announced as the
publication title of the latest Douglas
MacLean starring vehicle to be issued
as a Paramount-Ince picture.

The production was filmed under the
title of "Yanconna Yillies," the name of
the original story by Hershel S. Hall in
the Saturday Evening Post. Jack Nelson
directed, with Bert Cann at the camera.
A capable supporting cast includes
Gladys George as leading lady, Charles
Mailes, Edith Yorke, Al Filson and
Walt Whitman.

Reopen Houghton Orpheum

HOUGHTON, MICH.— The Or-
pheum, closed August 1 for remodeling,
has been reopened. Seating capacity has
been enlarged, other improvements made
and new equipment and furnishings in-
stalled. Vance Amusement Company
owns the house.

Buys Hamilton House

HAMILTON, O.— The Criterion here
has been sold by C. W. Criser to W. E.
Keen and son, proprietors of the Ox-
ford.

Catherine Calvert has placed her signa-
ture on a three-year contract to appear
on the screen exclusively in Vitagraph
special productions, it i« announced by
Albert E. Smith, president of the Vita-
graph Company of America.

The addition of the popular stage star
to the Vitagraph forces is in line with
the policy recently made public, of pre-
senting, in special productions, famous
stories and plays, enacted by the best
casts obtainable.

Appears in Hornung Story

Miss Calvert will make her initial ap-
pearance under the Vitagraph banner in
an all-star presentation of "Dead Men
Tell No Tales," a screen version of the
famous novel of the same name by E. W.
Hornung, author of "Raffles" and other
well known stories of intrigue and ad-
venture. Other leading roles in the pro-
duction, which will be directed by Tom
Terriss, will be taken by Percy Mar-
tnont, George Von Seyffertitz and
I lolmes E. Herbert.

In "Dead Men Tell No Tales," Miss
Calvert will play the part of Eva Den-
nison, a charming young girl who is
thrown in with a band of unscrupulous
scoundrels, and is forced to be a help-

less witness of their murderous plots, in
which even the man she loves is in-
volved. The role gives her a splendid
opportunity to display the dramatic fire,
the emotional range and the charm and
winsomeness which have won her such
a large and loyal following on stage and
screen.

Is Popular on Stage

Miss Calvert's stage career has con- •
sisted of a series of successes. She
played leading roles in "Brown of Har-
vard," "Deep Purple," "Romance of the
Underworld," and "The, Escape." From
the stage, her entrance into the silent
drama was to be expected.

Complete Virginia House

PORTSMOUTH. VA.— The new
Eastern theatre owned by Louis Frecka
of Ironton, was completed recently and
opened. It has a seating capacitv of
000.

Reopen Roma, Bellaire

BELLAIRE, W. VA.— The Roma the-
atre in Belmont street has reopened fol-
lowing a closing for repairs. Raymond
Butler is the new manager.

EXHIBITORS HERALD

September 4, 1920

ROLIN STURGEON
Who is directing- pictures for Universal
at present.

Federated Applauds

Bessie Love Picture

Members Think Star Sets a
New High Mark in Her
Character Acting

W . E. Shallenberger, general manager
of Federated Film Exchanges of Amer-
ica, Inc., announces that a number of the
members of Federated witnessed a
screening of the initial Bessie Love pro-
duction entitled "Bonnie May" and were
most enthusiastic over the vehicle pro-
vided for this charming young star.

Although Miss Love has appeared in
many charming characterizations in the
past, it was thought by all members of
the Federated that never in her career
had she been provided with a part which
afforded her such splendid opportunity
to exhibit her undoubted skill as an
actress.

It is said that the characterization of
"Bonnie May" by Bessie Love will set
a new high mark in character acting in
the world of the silent drama.

In the picture Miss Love portrays the
part of a girl brought up in the atmos-
phere of the theatre who by a strange
twist of fate is transplanted into a very
aristocratic home. How she, with her
vivid personality, unspoiled by the
worldly wisdom she accumulated during
her life on the stage, brings the breath
of youth and joyous romance into this
home make one of the most charming
pictures ever seen on the screen.

Buys Falmouth Interest

BROCKTON, MASS.— R. A. Taber
of Brockton has purchased an interest
in the new Elizabeth motion picture
tiouse at Falmouth. The company is in-
corporated for $50,000, with $30,000 al-
ready subscribed. The place will cost
*40,000 and will have a seating capacity
for 650 people, with 200 reserved balcony
-t-ats. The house will be opened about
September 1.

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| Film Is Skinner's Last in "Kismet" J

Noted Actor Announces That He Will Neper Appear
Again in Leading Role in Play Being Produced by
Robertson-Cole — Picture Now Nearing Completion

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OTIS SKINNER announces that he
is playing for the last time the lead-
ing role in "Kismet," the play which is
being adapted to the screen by Robert-
son-Cole, with the noted actor in the
lead. The production will be published
in October, it now being near com-
pletion.

The statement from Mr. Skinner that
lie will not revive the play means that
the screen version will be the last and
only opportunity the American public
will have of seeing the celebrated actor
in one of his successes.

* * *

Robertson-Cole does not believe there
is an exhibitor in America who does not
realize the box office value of Mr.
Skinner's decision.

Robertson-Cole, knowing these things
and fully sensing the importance of Mr.
Skinner's decision and its undoubted in-
fluence on the box office attraction of
"Kismet" in pictures, is leaving no stone
unturned to make the screen version of
the play a performance worthy of one
of America's leading romantic actors and
one that will justly immortalize both the
player and the play.

With this end in view money has been
spent without stint in an effort to sur-
round Mr. Skinner with a cast of players
worthy of association with him, and pro-
vide him with settings and backgrounds
which would more faithfully portray the
colorful scenes of the ancient Orien-
tal city of Bagdad, and give to the
gripping action of the play the langorous
romance of the Near East.

* * *

As on the stage, the action in the
screen version of "Kismet" covers but
a single day. But a day in which there
is crowded a series of incidents that
cover the whole range of human emotions
and which is as rich and diversified in
color as the Magic Carpet itself. Mr.
Skinner, as Hajj, the beggar, who asks
for alms in the name of Allah at the door
of the Mosque of Carpenters, in that day,
between sunrise and sunset, rises from
poverty to affluence and travels -a dis-
tance on the road of adventure rarely
achieved by others in an entire lifetime.

All of this action takes place within
the city gates of Bagdad. While there
are many interior scenes, most of the
gripping action takes place in the streets
and squares of the city, and this entailed
the building of a new Bagdad on the
sunny slopes of Hollywood. A big
order, the exhibitor will say, but Robert-
son-Cole, determined to do justice to the
production, saw to it that the city was
fully reproduced, and today, it is said,
thousands come daily from miles around
to view the wonder.

* * *

More than 1,000 carpenters, electricians,
plasterers and decorators were used in
the construction of the town, from plans
and drawings in old books and manu-
scripts and from a close study of the
ancient architectural landmarks of the
modern city. The city proper has been
constructed on the lot of the new Rob-
crtson-Cole studio. The interiors of the
sumptuous palaces and harems are being
built in the Haworth studios.

Regarding the enormous cost of the
lavish settings used in "Kismet." Louis
Gasnier, the director, said:

"It would be far more economical to
take the entire cast to the orient to film
many of the big scenes, but for the nigger
in the woodpile — the Bagdad of today is
not the Bagdad of Edward Knoblock's
story, hence the strange anomaly of
getting greater realism with specially
constructed sets.

"I have never known of a director tak-
ing his company to the exact locale in
which a story is laid and securing the
results which would have been possible
had he built the production in a motion
picture studio. The settings for a big
production must be idealized, just the
same as the characters in the story must
be idealized."

* * *

To speak in detail of Mr. Skinner's
stage career would be idle. The exhib-
itor need only hear the announcement
of Mr. Skinner's name to sense the pos-
sibilities of offering upon the screen this
man whose niche for years has been one
of the highest on the world's honor list
of players. Such dramas as "Cock of
the Walk," "Mr. Antonio" and "The
Honor of His Family," even more re-
cent than "Kismet," recall to the mind
his masterful acting and perfect artistry.

Speaking for the exhibitor's benefit,
when interviewed during the taking of
a scene on the Robertson-Cole lot, Mr.
Skinner said:

"Despite the fact that the actor has
to jump right into a certain scene in the
films with the required intensity, I have
not found it difficult to accomplish. I
concentrate on the action and the char-
acter and forget all externals. I am not,
as I expected, bothered in the least by
the yelling and bally-hooing that goes
on while the scene is in progress. It is
all very interesting and inspiring and a
spur to bigger and better effort."

GHAREBS II A Y
Am "Kid llu r nr." In "45 Minute* Vrom
Hrondwnj-," hla initial Associated Klrat
Nntiunnl Plcturea feature.

September 4, 1920

EXHIBITORS HERALD

George Fife Says "Babe" Ruth Is

"Most Talked of Person in U. S."

Well Known Writer Declares That Diamond Stal-
ls No Longer Just an Extraordinary Ball
Player But Is a National Figure

George Buchanan Fife, well known
writer, wrote the following introductory
remarks about "Babe" Ruth, whose life
story is being printed by leading news-
papers in the United States:

"The most talked of person on the
American continent today is 'Babe' Ruth
of the Yankees.

"He has passed from the status of an
extraordinary ball player and become a
national figure.

Millions Read Papers

"The thousands who crowd the base-
ball parks wherever he plays are an
almost inconsiderable fraction of those
whose interest and allegiance he has won.
Every day tens of millions of newspaper
readers in all parts of the country rustle
to the sporting page in eagerness to know
the latest things the 'Babe' has accom-
plished, whether he has again broken his
own amazing record of home-run making.

"The mark which he, at this writing,
has hung up for all America to see and
to admire — forty-one home runs in a
season which still has several weeks to
run — surpasses enything that was ever
dreamed of in bat prowess.

Record Is Smashed

"Until he hewed the way, the most
skilled batsmen in the national game
were accounted heroes if they made
twenty home runs in a season. And then
'Along Came Ruth' with his powerful
back and shoulders — his bat heavier than
any hitherto wielded in the game — and
his 'batting eye,' which could follow the
fastest, snakiest of balls, and in one sea-
son the records came crashing down."

It was for this reason that Kessel &
Baumann signed "the most talked of per-
son on the American continent" for their
photodramatic production, "Headin'
Home." And it is because "every day
tens of millions of newspaper readers in
all parts of the country rustle to the
sporting page to see what the 'Babe'
has accomplished" that the producers are
more than sure that they have a mar-
velous box office attraction tor the
exhibitor.

American Decides to
Retain Original Title

"A Light Woman" Is Now in
The Final Stage of
Production

Tinting, titling and toning proces>e>
are going forward on the forthcoming
American drama, Robert Browning's
"A Light Woman." During production
this play was called, first. "The Siren,"
and lajer "The Appointed Hour." But
it has been decided to retain the author's
original title. The producers are con-
vinced that the illustrious writer has
handed down a title that is a winner for
the screen.

Story of Picture
"A Light Woman" is the story of a
youth who tastes all he can find of the
froth of life regardless of the heartaches
of his devoted parents and adoring
fiancee. He finds himself the willing
victim of the finished charms of a fas-

cinating siren. When this woman meets
the boy's father, decides that the bigger
game is more worth her while, and. tries
to land him instead, the real complica-
tions begin.

The encounter of wits and emotions
that brings into relief this type of the
man of the world, strong, clever, under-
standing (played by Charles Clary), as
against the woman who has "the wisdom
of the ages" but no soul, is one of the
most interesting situations in modern
drama.

Development Excellent

This great plot has been developed by
the Flying "A" director, George L. Cox.
to the point where it attains excellence,
it is said. The splendid photography,
the smoothness of the continuity, and
the illustrations which were chosen with
the idea of a harmony with the subject
which would not distract from the
thread of the story — these qualities unite-
in making "A Light Woman" a distinct
accomplishment.

Moultrie House to Open

MOULTRIE, GA.— The Capitol.
Moultrie's new theatre, built in Central
avenue west by E. M. Vereen and J.
Frank Norman, will be formally opened
early in September, it is expected.

Open Olwyn, Jackson

JACKSON, MICH.— The Olwyn play-
house, Jackson's new theatre, located at
Francis and Robinson streets, was
opened recently to the public.

Hodkinson Has Works
Of Prominent Author

From the home office of W. W.
Hodkinson Corporation advice has
been received that a big story is
shortly to "break" regarding the
first screening of the novels of one
of the foremost figures in American
literature, a man who has refrained
from giving his books for pictur-
Lzation because he was not in ac-
cord with the methods employed |
by many of the present day pro-
ducers.

Since meeting Mr. Hodkinson,
however, his views have changed
and he has placed his entire output
in that gentleman's capable hands
to be handled according to his 1
judgment and discretion.

Though the author's name was 5
not divulged it is definitely stated |
that he is one of the most widely
read men in America — a man
whose each and every book num-
| bers among the "best sellers."

Broadwell President

Placing Nick Carter

Robert B. Broadwell, president of
Broadwell Productions, Inc.. is in New
York to close a deal for the distribution
of the Nick Carter series, negotiations
having been opened for a series of fifteen
.w-o-reel pictures per year with one of th,
large distributing companies.

All pictures have been produced undet
the personal supervision of Broadwell
from the adaptations made by Jack
Glavey from the original Nick Carter
stories of which there are more than a
thousand. Broadwell has obtained the
world's motion picture rights to them.

HOBART HUTCHINSON, son of S. S. Hutchinson, president of American
Film Company, Inc., and (left) two views of the Victory medal he was
awarded for service abroad. (Right) Medal of Queen Elizabeth of Belgium
awarded Mrs. S. S. Hutchinson, in appreciation for relief work during the war.
Mr. Hutchinson has just gone to London to close foreign contracts for American
Film Company specials.

EXHIBITORS HERALD

September 4, 1920

Company Is Organized to Present

Donaldson on Stage and in Film

Negotiate for New York Property on Which Studio
Will Be Constructed — Scenarios and Plays
Have Been Acquired for Production

Arthur Donaldson Productions, Inc.,
has been organized with headquarters
at 220 West 42nd street. New York, to
present Arthur Donaldson as star in
stage and screen offerings.

Arthur Donaldson was the original
"Prince of Pilsen," which role he played
1,345 times in America and England.
His portrayals on the stage as Baron de
Grimm in "Madelaine," the Prince of
Kharikar in "The Blue Moon," Tom in
"Sweet Ann Page." Count Arnheim in
"The Bohemian Girl," and his renditions
of the titular roles in "Rob Roy.' "Brian
Boru," "The Norseman." "Yon Yonson"
and^'The Wanderer" belong to theatrical
history.

Member of Kalem

He was a member of the old Kalem
stock company, and was one of the
troupe that went to Ireland to appear
in that firm's Irish photoplay series. He
has produced and starred in photoplays
of his own creation for the Swedish
Biograph Company, and has assumed
leading roles in films bearing the trade-
mark of Fox, Vitagraph, Pathe, Metro,
and was starred by Charles K. Harris
in "Hearts of Men," which was pub-
lished a few years ago by World Film
Corporation.

.Among the plays and scenarios al-
ready acquired for production are "Sun
Valley," by Chester De Vonde, the well
known film director; "The Tragedy of
Love." by Gunnar Heiberg. a Nor-
wegian author who has written a num-
ber of successes; "The Victorious Ro-
mance," by Templar Saxe: "The Con-
queror." a legendary musical play, and

East Meets West

"The Purgatory of David Brood," by
Templar Saxe.

Will Lease Property

The company is now negotiating for
a long term lease on a New York prop-
erty which it proposes to convert into
a completely equipped studio, and is
seeking a Broadway house in which to
present its various offerings.

No announcement as to how the com-
pany intends to market its photoplays
has as yet been forthcoming, but it is
thought that they will be offered to state
right buyers.

Julius Timm is president and chairman
of the board of directors, L. de Lyons
vice-president and treasurer, Eivind
Erichson, secretary and general man-
ager, while S. P. Friedman of Thomas
and Friedman, attorneys, 2 Rector street,
is the company's counsel.

"Sun Valley" will be the company's
first production.

It Is Enough to Make
Anyone Flabbergasted

(Special to Exhibitors Herald)

KOKOMO, IND., Aug. 24.— Draperies
which had gone far to beautify the
women's rest room of the Victory the-
atre have been stolen. Martin Greune-
wald, manager of the theatre, says he is
"completely flabbergasted" by the idea
that his furniture and curtains and
whatnot may be stolen when he isn't
looking.

The draperies were such as to elicit
admiring comment from the patrons of
the house. "These curtains are hard to
replace." says Manager Greunewald, "but
whoever tore them down may have the
brass pole and other fixtures also if he
will but let me know. The guilty per-
son may have my word that I'll not
cause her any trouble."

Complete Fourth Comedy
In Ostriche Film Series

Another Muriel Ostriche comedy.
"Betty's Romeo," has been completed.
This is the fourth of the series of twelve
high-class comedies being distributed by
Arrow. The production was directed by
Arvid Gillstrom.

"Betty's Romeo," according to the
Arrow statement, is in keeping with the
quality of the three previous productions.
Muriel Ostriche comedies are meeting
with success, Arrow officials report.

To Reopen in Knoxville

KNOXVILLE, TENN.— The Bijou
theatre, recently purchased by Signal
Amusement Company, which operates
the Strand and Queen and other houses
here, will open the new season on Labor
Day. The house has been closed for
alterations since June. E. A. Booth of
Chattanooga is the manager.

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phi) it, viNitn Pauline PHfcfltfc nt her
mi ii>. « in ii- nhe Ik iiinkinu "Irln" fur
II ii In r l so ii - 1 ole.

Omaha Theatre Transfer

OMAHA. NEB. — The Princess the-
atre and a twenty-three-foot lot adjoin-
ing the Karbak block, have been sold
for $12.").000 by George Warren Smith
of Rockport, Me., to Benjamin F. Smith
of Rockport.

ARTHUR DONALDSOX
Star and general director of Arthur Don-
aldson Productions, Inc.

Famous Players -Lasky

Enlarge N. Y. Studio

Arrangements have been completed byr
Arthur V. Smith, general manager of
the Eastern studios of Famous Players-
Lasky Corporation, to lease the Tal-
madge studio at 418 East 48th street.
This additional floor space of two stages
of 75 by 100 feet each was necessary to
accommodate Billie Burke's next pro-
duction, "The Education of Elizabeth,"
work on which will be commenced
shortly.

The activities of the corporation's
Eastern studios are now confined to
three studios; the Fifty-sixth street
studio which is the headquarters and the
remodeled Amsterdam Opera House at
Ninth avenue and 44th street. Victor
Smith predicts that the new Long Island
City studio , will be in full operation by
October 1.

World War Veterans in

Lexington Battle Scene

Preparations are being made to film
on a gigantic scale the Battle of Lexing-
ton. It will be one of the vivid and
dramatic scenes embodied in the newest
Messmore Kendall-Robert W. Chambers
Productions photodrama, "Cardigan," a
picturization of the novel by Robert W.
Chambers. Director John W. Noble will
have *more than 1,500 soldiers to re-
enact this historical event. All of the
extras to be engaged will be veterans of
the great World War.

Gets New Kansas Site

JUNCTION CITY, KAN.— Maurice
Jencks, owner of the Orpheum theatre
at Army City, which was destroyed by
fire, has obtained an option on an up-
town location here and will build a
vaudeville and motion picture theatre in
Washington street.

Fire Damage in Iowa

ROCKWELL. IA— Fire did damage
amounting to $500 at the local motion
picture theatre at a recent afternoon per-
formance. Parker Lyman is manager
and Frank Smithers of Lake Park is

September 4. 1920

EXHIBITORS HERALD

Hemmer Aids to Feel Public Pulse

Service Corps Is Organized to Ascertain the Desires
of Motion Picture Fans — Scheme Will Be Tried Out in
Netc York and Then Extended to Other Parts of Country

A N effort to ascertain as accurately as
possible what fans desire in the way
of motion pictures has been planned by
Edward Hemmer, president of Hemmer
Superior Productions, Inc. He has an-
nounced the establishment of a depart-
ment to be known as the "Service
Corps," the purpose of which will be to
carry out the project.

No particular type of story or star is
to be featured in Hemmer Productions,
according to the director, and every ef-
fort is to be made to establish a contact
system through the new arm that will
enable him to keep his finger on the
public pulse, thereby assuring accurate
interpretation of the attitude of motion
picture devotees as to the sort of plays
desired.

* * *

The formation of the "Service Corps"
marks the embarkation of the organiza-
tion upon the novel enterprise, and al-
ready has been adopted and partially put
into operation. The members of the
corps are men of wide experience in
the silent drama and in dealing with the
public. It will be their duty to sense
the trend of public thought with regard
to motion pictures in every section of
Greater New York. The system will noi
be put into full operation for several
months, it was said, but a concentrated
drive upon Broadway houses has been
inaugurated with extension of the
scheme to follow.

A regular program will be mapped out
each day, certain houses being assigned
to one or more individuals. Their duty
will be to listen for comment upon the
picture being displayed and to get as
many opinions and convictions emanat-
ing from the public as possible.
« * *

It is Mr. Hemmer's attitude that the
successful operation of the project will

enable him to learn the class of screen
story desired. He said he intends guid-
ing his work according to reports made
by the investigating body and if the in-
formation desired is forthcoming, the
system will be more intensively and ex-
tensively applied.

"I am endeavoring to live up to the
pledge given the public to produce pic-
tures that meet with public approval,"
he said. "The old method of signing
up a star and then manufacturing a story
to fit his screen capabilities has been
cast into the discard by the progressive
producer of today. Under practices of
an older day in motion picture produc-
tion the public was obliged to put up
with this sort of abuse.

"This condition naturally grew out of
the enormous demand for this variety of
entertainmer.t. The demand for pictures
was so great and pressing there was a
wild scramble on the part of exhibitor
and producer to supply pictures whether
thev had merit or not.

"A change has come about, however,
and although the demand is as great as
ever, the public has become more ex-
acting. Accordingly the demand now is
for good pictures. Many a house lo-
cated in the heart of motion picture com-
munities has failed because of the ten-
dency of the exhibitor to force upon
his patronage a poor class of show.

"I am firmly convinced that my sys-
tem will overcome this situation and
result in better business for motion pic-
ture establishments wherever Hemmer
Superior Productions are being shown."

The first big feature of Hemmer
Productions, which has been completed
and is being cut by Elmer McGovern.
will be ready for publication on or about
September 1. The story is one of many
contrasts, the director said, lightened in
spots by humorous episodes.

Screen Snapshots Out for
Every Event of Interest

When the Talmadges, Norma and
Constance, sailed for Europe, the merry
doings or the good-bye party were caught
for Screen Snapshots, the bi-monthly
single reeler made by Jack Cohn and
Louis Lewyn. When Jack Pickford and
Olive Thomas arrived at the pier they
also did a little "business" for Screen
Snapshots. Dorothy Gish and her mother
also were caught.

Another news item recently caught for
this reel was the personal appearance of
Mildred Harris Chaplin before a Loew
theatre audience in Xew York. Lights
were cast on the audience and the stage
and the Snapshots man actually caught
the star on the stage and the resultant
uproar when Al Jolson joined her be-
fore the clicking camera.

Arrow Sells Three Plays
To Philadelphia Exchange

Arrow announces the sale of three fea-
ture productions to Rialto Film Ex-
change of Philadelphia. The produc-
tions are "The Golden Trail." "The
Desert Scorpion" and "The Chamber
Mystery." The territories involved in
this contract cover eastern Pennsylvania
and southern Xew Tersev.

Installs $10,000 Organ

INDIANA HARBOR. IND., Aug. 24.
— Gus Berkson. manager of the Family
theatre, announces that his patrons will
soon enjoy music from a $10,000 orches-
tra pipe organ "with the human voice,"
now being installed. It will represent
the equivalent of a fifteen-piece orches-
tra.

To Build in Ft. Wayne

FT. WAYNE. IND.— Razing of the
Kappel building in East Wayne street,
recently leased by Consolidated Realtors
and Theatre Company, is expected to
start within a month. The building of
a new theatre and hotel will immediately
follow it.

THREE SCENES FROM THE LOCKLEAR-FOX PICTURE. "THE SKYWAYMAN"

It was during the filming of scenes in the air for this production that Lieut. Ormer Locklear lost his life. The story was
written by Julius G. Furthman and is described as a "drama of life and thrills above the clouds."

EXHIBITORS HERALD

September 4, 1920

niversa

1 s New Sta:

EVA NOVAK, whose beauty has been commented upon by motion picture fans
ever since she essayed small parts in feature productions, is to come into her
own through a contract signed with Carl Laemmle. She is a sister of Jane
Novak, another popular West Coast player.

Maurice Tourneur Starts Work on

First Production for "Big Seven"

A new studio manager took the reins
at Maurice Tourneur's coast producing
plant this week. He is Robert B. Mc-
Intyre, who for the past year has been
in a similar position with Goldwyn in
the East.

Tourneur has started off with a bang
on his initial A. P. film, "The Last of
the Mohicans," the famous J. Fcnimore
Cooper story of early America. Mc-
Intyre is keeping things humming, and
in fact the whole organization is work-
ing with new zeal since the French pro-
ducer broke away from his former par-
ent organization. It agrees with him
to be "on his own" for he is keeping
things sizzling with activity.

Work in Big Bear Valley

This week the entire company went
to Big Bear Valley to film exteriors for
this Indian tale. The company now in-
cludes Barbara Bedford, who heads the

all-star cast with Henry Woodward.
Albert Roscoe and Jack McDonald. The
rest of the cast is made up of Lillian
Hall, Harry Loraine, Wallace Beery,
Theo Lerch, James Gordon, Nelson Mc-
Dowell, George Hackathorne and Joe
Singleton. Roscoe, Singleton and Beery,
with fifteen extras, have shaved their
heads to play Indian parts.

"The Last of the Mohicans," which
will be published by A. P, this Fall, will
be one of his masterpieces, Tourneur
predicts, for in it he is putting every
ounce of force that he carries. He
wants his initial production for this big
organization to be a signal success, and
he is sparing nothing in the way of time
and cost to make it such.

Settings Are Elaborate

The interior sets arc of elaborate de-
sign and are said to be true in every
detail to the period in which the story

transpires. The art direction is under
Floyd Mueller, head of that department.
Charles Van Enger and Philip EL Du-
Bois are the cameramen. Clarence
Brown is co-directing, with Charles
Dorian assisting. Winthrop Kelly is
casting director and helping in produc-
tion.

A special exploitation and publicity
campaign is being prepared by Clarke
Irvine, director of Tourneur's publicity,
which is to be launched in conjunction
with that of the distributing organiza-
tion in New York.

Utah Is Now Seeking

National Affiliation

Existing Exhibitor League
Plans Extension of Its
Present Activities

(Special to Exhibitors Herald)
SALT LAKE CITY, UTAH, August
-4. — The Theatre Managers' Association
of Utah, which has confined its activities
to a great extent to Salt Lake City, is
planning a reorganization and affiliation
with the Motion Picture Theatre Owners
of America.

Officials of the association have com-
municated with Sydney S. Cohen, presi-
dent of the M. P. T. O. A., requesting
the necessary procedure for alignment
with the national body. Further action
on the matter is expected at the Septem-
ber meeting of the organization.

The Theatre Managers' Association
has in the past been active in heading off
undesirable legislation which has been
considered by the state senators and rep-
resentatives. Labor difficulties also have
been handled effectively by the organiza-
tion.

George Mayne is present executive
head of the league, with George Car-
penter as secretary. George D. Woods
of the Princess theatre is considered one
of the active members and is a staunch
supporter of the principle of organiza-
tion.

Lasky Moves to

Olive Street Row

(Special to Exhibitors Herald)

LOS ANGELES, August 24.— Famous
Players-Lasky exchange has moved from
the second floor of the Marsh Strong
building to more spacious quarters in the
Olive street Film Row. O. V. Trag-
gard, branch manager, states that the
equipment is among the best of any
exchange in the West.

Jans Features Booked

Extensively in West

Advices from H. F. Backer, general
manager of Jans Pictures, Inc., who is on
a flying trip through the West, are to
the effect that he has closed contracts
for practically all of the remaining
Western territory on the two Jans fea-
tures,' ' "A Woman's Business" and
"Wings of Pride."

Immediately on his return to New
York he will begin work on an extensive
exploitation campaign on the Jans super-
feature. "Madonnas and Men."

Tom Bret With Broadwell

Tom Bret, well known title expert, has
been engaged by Broadwell Productions,
Inc., to title its series of Nick Carter
productions.

September 4, 1920

EXHIBITORS HERALD

:iiu:ii iinrnutMifiiJiiminiJiifiiiiitifiJiifiiiiiitiiiiiiitiitiutiiriiitTiiijiiitimTimniiiiMiiiiiiiijuriiiiifiuiiiiiiiitiriinT^

the Motion Picture Exhibitors of Amer-
ica, Inc.

There is certainly no reason why 1
should meet the M. P. T. O. committee
to answer such charges as they see fit
to make. Let them attack my activities
publicly and I will answer them through
the trade journals.

B«mniiiiiii;iiiin:n!aiiiiinuiMffli^ inmimminjg

| BLACK IGNORES THE M. P. T. O. A.

1 N ew England Theatre Owner Refuses to Treat

With Exhibitors Organization — Assails First
National Circuit in Letter to Trade Papers

^tWMiWMrawwMlwmrWBOTlMtUUimiUiltmiiHUiiruiiiiiririiiiiliti:;::^:!!!!!:1!:.!!!!;!!!

Despite Adolph Zukor' s assurance
tlwt Alfred S. Black wUl take up com-
plaints against him with the Motion
Picture Theatre Owners of America.
Mr. Black has issued a statement to
the trade press that he sees no reason
why he should negotiate with the
organization.

Continuing, he renews his former
tirades against the Patterson conven-
tion in Chicago and the recent Cleve-
land convention; attacks Xathan H.
Gordon personally and the First Na-
tional Exhibitors' Circuit as a unit,
and issues a series of questions.

His communication, complete, is as
follows:

In your recent publication you pub-
lished a letter signed by the M. P. T.
O. A. addressed to Mr. Adolph Zukor.
referring to my theatre activities.

I stated at the Cleveland convention
that I had not sold out my theatre hold-
ings, that I was an independent exhib-
itor not interested in the producing of
pictures. I wish to forcibly reiterate
this statement at the present time.

After reaching their agreement with
Mr. Zukor, the letter addressed to him
is very cunningly worded so as to at-
tempt to discredit my independence as
an exhibitor and position as president of

DOROTHY DAI. TON
An nee appear* In "Guilty of Love," a
Paramount Artcraft adaptation of the
play <*ThU Woman — Thla Han," by
lT«Tf Hopnood. It wan directed by
Harley Knoln from a acenario by Ro-
»lna Henley.

Let any Xew England exhibitor who
feels my organization has injured him in
any way state his grievances to me and
I will be glad to meet him and give same
my personal attention. Hence, why talk
with any committee?

I have already gone on record as to
the unfair and un-American methods
employed at the Cleveland convention,
the worst ever known in the history of
motion picture conventions, and why we
left the convention floor.

Why do not the officers and this com-
mittee, the product of this convention,
turn their attention to the greatest dis-
tributor-exhibitor combination in the
Cnited States — the First National — and
especially to the activities of Mr. Xathan
H. Gordon, of Boston, the owner of the
New England First National franchise
and the largest operator of theatres in
New England through his own and affili-
ated companies?

Why don't the M. P. T. O. of Amer-
ica ascertain whether or not the First
National, through Mr. Gordon's man-
agement in Xew England and by others
over the United States, has done the in-
dependent exhibitor more harm through
heavily increased film rentals and ex-
tension of theatre ownership than any
other ten interests?

* * *

Why don't they find out about the
pressure being used by First National
to make the exhibitors buy their fran-
chises on one hand and the theatre ac-
tivities by Mr. Gordon's affiliated
interests (and some new ones, too) on
the other hand?

Why don't they investigate the First
National's new booking proposition,
which, if put into successful operation,
would soon tie up (between all three
methods) the motion picture business in
a regular vise?

Why don't they now openly admit,
which they do privately, that the so-
called Patterson Chicago movement was
financed by the First National and the
attack on the Famous Players-Lasky
Corporation alone was malicious and un-
fair?

Why did Mr. Cohen and his committee
refuse to admit the press at their meet-
ing with Mr. Zukor?

Why was it that the recent meeting
of the Connecticut Exhibitors which Mr.
Sydney Cohen attended, was turned into
a First National banquet?

* * *

As president of the Motion Picture
Fxhibitors of America. I openly ask Mr.
Gordon and the officials of the First Na-
tional to deny these charges and to state
their honest intentions, not camouflaged
by their affiliated interests. If we are
going to clean house and find out where
everybody stands, let's go through the
whole list and do it on the level openly,
not privately.

So there will lie no misunderstanding as

to my exact position in the New England
theatre field — I have not sold control
of a single theatre. I was forced
through Mr. Gordon and his various
connections to recently make a booking
arrangement with financial interests to
protect my theatre holdings. Believing
that the Famous Players-Lasky Corpora-
tion produced the best pictures made, I
succeeded in making an affiliation with
them to offset to considerable extent Mr.
Gordon's rapidly attempted control of
New England.

* * *

I do not believe in threats and have
never, in developing my theatre holdings',
attempted to threaten any exhibitor or
force him to do business with my organ-
ization.

I have always, and shall so continue,
to get as many partners amongst the real
exhibitors of New England as I pos-
sibly can, realizing that partners are al-
ways preferable to additional theatres. I
have already several of these partners —
A. G. Spitz of Providence, in, a number
of theatres in southern New England:
L. A. Rodenizer, at Concord, N. H., and
other places; Beecher Churchill, in
Aroostook county, Maine, and very re-
cently T. W. McKay of Rutland, Vt.;
also W. Grace of Fairhaven, Vt., and An-
drew J. Cole. Lawrence, Mass. Ask
these men what they think of our busi-
ness dealings. At the present time, after
using the Famous Players' output, I am
one of the largest buyers of independ-
ent film in the United States.

Alfred S. Black.

Boston. Mass., Aug. 18, 1920.

Baker Heads St. Louis

Film Board of Trade

(Special to Exhibitors Herald)

ST. LOUIS, MO., August 24.— Sidney
Baker of First National, was elected presi-
dent of the St. Louis Film Board of Trade,
succeeding E. W. Dustin.

Barney Fegan of Standard Film Ex-
change, was elected vice-president and Tom
Leonard secretary and treasurer.

• rtf)

CORLISS GILES
And support in a scene from " Voice*,** the
Victor Kremer production, written and
directed by Cheater DeVonde.

EXHIBITORS HERALD

September 4, 1920

I'd Give My Life For You"—

And from the looks of the evil eyed huskies in the doorway, Larry Semon may have
to. It's a scene from "The Stage Hand," the Vitagraph comedy.

Pathe to Publish Two Reel Series

In Which Tom Santschi Is Starred

Close Contracts for Fifteen Western Subjects by
Cyrus J. Williams— Arthur S. Kane
Completes Negotiations

To fulfill a great popular demand for
short subjects of Western calibre, Pathe
Exchange, Inc.. has just contracted
through Arthur S. Kane to publish fifteen
two-reel pictures produced by Cyrus J.
Williams and starring Tom Santschi.
Moulded along the lines of the Western
dramas of full feature length," the
Santschi pictures are advertised as the
finest class of vigorous, red-blood, pic-
torial entertainment.

Three Pictures Completed

"Beyond the Trail" is to be the first
of the series. This production, along
with two others, the titles of which are
as yet unannounced, has been completed,
and was recently reviewed by the Pathe
sales committee. In distributing the
Young Buffalo Series this summer, Pathe
found an insistent demand for short sub-
ject Westerns. Exhibitors, it is declared,
have reaped big box office returns with
these attractions, and Pathe gives assur-
ance that the Santschi subjects will
prove even greater drawing cards.

For more than six years Tom
Santschi has been featured in character-
izations that demanded both strength and
ability. His ti^'lit with William Farnum
in Hex Beach's "The Spoilers" back in
1914 still remains one of the classic
screen fistic engagements. In that pro-
'iuction, which opened the Strand theatre
in Nt"W York, Santschi set a standard for

strong-man roles that he has maintained
to the present.

Is Veteran of Screen

The player's career dates back to the
early days of chapter-plays, when he ap-
peared with Kathlyn Williams in "The
Adventures of Kathlyn." Since then he
has had important parts in such noted
productions as "The Garden of Allah"
and "The Still Alarm."

His most recent work was in Gold-
wyn's version of Rex Beach's "The North
Wind's Malice," in which he was the fea-
tured player. Besides being a Western
character, Santschi has appeared in pic-
tures of the sea. He is an expert
swimmer.

Cyrus J. Williams, who is producing
the Santschi two-reelers, is a prominent
Los Angeles business man. He has been
associated for some time with motion
pictures, and little more than a year ago
branched into the production end of it.
His first venture was "Jacques of the
Silver North," in which Mitchell Lewis
was starred.

Pathe will inaugurate the publication
of these pictures early in the fall.

Pantages Shows Pictures

(Special to Exhibitors Herald)
LOS ANGELES. Aue. 24.— The new
Pantages theatre here has inaugurated
a policy of screening a five-part feature
bet w;in vaudeville shows.

Exhibitor Says Field
Is Led by Paramount

Declares Pictures Appeal to
High Grade Clientele
In the Theatres

H. J. Siler, president of the Theatre
Owners' Association of Southern Cali-
fornia and Arizona, made the following
comment after visiting the studios of
Famous Players-Lasky on the West
Coast:

"What I have seen here at the studio
simply augments my judgment of past
years: That Paramount pictures lead
the field. The great care and attention
to detail shown as you make your pic-
tures, scene by scene, is reflected in the
uniformly excellent quality of the pro-
duct. Paramount has made it possible
for me to succeed in my district because
the pictures bearing that brand have
proven what my public want and like!"

The association of which Mr. Siler is
the head comprises 156 theatre owners
in the section indicated. His own en-
terprise is the Gale theatre, Whittier, a
1,500-seat house in a city of about 15,000.
He rose to this from a 200-seat theatre
against the competition of three others.
Mr. Siler is generous in giving Para-
mount the major part of the credit for
his success.

"I have used productions of Para-
mount organizations from the very first
without a miss," he said during his visit.
"Their quality appeals to a high grade
clientele every theatre- owner is glad
to welcome."

Exhibitor Arrested for
Posting Bills on Poles

(Special to Exhibitors Herald)
ANDERSON, IND., August 24. — A cam-
paign started by the board of police com-
missioners to rid telephone poles of bills,
posters and other forms of advertisements
resulted recently in the arrest of Harry
Muller, proprietor of the Crystal theatre.
Mr. Muller was an innocent offender and
after hot words had passed between him
and Chief of Police Jackson, he was re-
leased.

Later, it is said. Muller went to the police
station to talk with Jackson about the mat-
ter and he then was arrested again and
held under bond for appearance in the city
court. Muller alleges the police are dis-
criminating against him.

"Panthea" Revival is

Popular, Say Producers

"Panthea," a Norma Talmadge pic-
ture revived by Selznick Pictures, is
booking extensively. That is the report
that has come to the Selznick home of-
fices from Walter Liebman, manager of
the Atlanta branch of Selznick Enter-
prises, and from other branches.

Further testimonials of approval in
reviving the Norma Talmadge picture,
and the booking records that have al-
ready been made, are said to have come
from every branch manager in the
Selznick organization. The reason for
this voice of acclaim is declared to be
due to the rare bits of emotion the true
workings of a woman's heart in all its
phases, that Miss Talmadge is afforded
"in "Panthea."

September 4, 1920

EXHIBITORS HERALD

"45 Minutes from Broadway" Will
Go Into Thirty-Five Cities Aug. 29

Elaborate Programs Planned for Introducing Ray's
First Independent Production — Music from
Stage Comedy Will be played

where. When this universally popular
artist's name is linked with that of a
great stage classic the effect, it is said,
is certain to be little less than magical.

The producers of the comedy reaped
a reward of $100,000, according to well-
authenticated reports, during "Forty-
five's" first nine months' run at the New
Amsterdam theatre, New York, and is
believed to have gained as much when
the first company was on the road. An-
other fortune was made when stock
companies were playing the piece. The
original company played a solid year in
New York, and in the hands of the first
road company the comedy had a run of
five months in Chicago, ten weeks in
Boston, six weeks in Philadelphia and
week engagements in Baltimore, Wash-
ington, Pittsburgh, Cincinnati, Cleve-
land. Detroit, and a number of other
cities.

Mr. Ray paid $50,000 to Mr. Cohan
for the picture rights. Exhibitors
everywhere are making preparations for
overflowing houses. Add to these cer-
tain returns the sales of the "Forty-five"
music — Maurice Richmond, Inc., of New
York, is issuing a special Charles Ray
edition of "So Long Mary" and "Mary's
a Grand Old Name" — and some concep-
tion of the supreme importance of the
approaching event is obtained.

Mr. Kane, J. D. Will'ams, general
manager of First National, John C.
Ragland, general manager of Arthur S.
Kane Pictures Corporation, and a few-
invited friends enjoyed a private view of
the picture after the arrival of the films
in New York. Dorothy Devore is an
appealing Mary, the part played by Fay
Templeton in the original stage presen-
tation, and Mr. Ray is further supported
by Donald McDonald. Harry Myers.
Will'am Courtright. Eugenie Besserer.
Hazel Howell and May Foster. Joseph
de Grasse was the director.

Charles Ray's initial independent pro-
duction, "Forty-Five Minutes From
Broadway," which Associated First Na-
tional Pictures will distribute, will have
its first public screening in more than
thirty-five cities beginning on August 29.

The picture goes into the Strand in
New York on Sunday. Joseph L. Plun-
kett, general manager of the Strand, has
arranged for an elaborate presentation
there. All of the popular melodies eff
the piece will play an important part in
the presentation. In hundreds of the-
atres in the United States and Canada
"So Long Mary." "Mary's a Grand Old
Name," and the other songs which con-
tributed to the stage success of the
George M. Cohan comedy drama will
be heard.

Cost Is Large

The cost of this production is said to
have been greater than the total of
gross receipts of any of Mr. Ray's
previous pictures. The presentation will
be Mr. Ray's first under his affiliation
with Arthur S. Kane and marks Mr.
Kane's initial appearance in the role of
sponsor.

"Forty-five Minutes from Broadway"
is also Mr. Ray's first independently-
produced picture and the first of his
works to be published by First National.
The production was made in the star's
new studio at Hollywood, described by
everyone who has inspected them as the
last word in studio architecture and
equipment.

Predict Big Receipts

The prediction that the picture will
yield new financial records is based upon
past achievements of both Mr. Ray and
the Cohan play. The announcement of
the showing of a Ray picture invariably
is sufficient to pack theatres every-

Dearth in West of

Good Leading Men

There is a job for every actor of
ability in the country out in Cali-
fornia, particularly for leading
men, according to Clifford Robert-
son, casting director for Goldwyn
Pictures Corporation at the Culver
City studios.

As Los Angeles has no source of
supply of actors, the result is a
serious shortage of actors for mo-
tion picture work. The special
need is for leading men.

"Producers not actually on the
ground can have no idea of the
scarcity of good leading men,"
said Mr. Robertson. "In one day
I have had the casting directors of
four studios telephone me to see
when certain leading men engaged
for a special produtcion at the
Goldwyn studios would be at lib-
erty for an outside engagement or
to ask for information concerning
actors of a certain type that they
needed. They were in dire straits,
with actual production on a pic-
ture about to begin and with ac-
tors lacking fcr two or three roles
because suitable ones could not be
found."

Warns Industry of Its

Contract with Semon

Yitagraph has served notice upon the
industry that it will protect itself in its
right to the services of Larry Semon,
comedian, up to the expiration of his
contract in 1924.

Although the warning, which takes the
form of a two-page advertisement in this
issue of Exhibitors Herald makes no
direct reference to the incident, it is re-
ported from the West Coast that agents
of two large distributing companies re-
cently made overtures for the services of
the comedv star.

CLIMAX FILM CORPORATION PRESENTS "LOVE'S BATTLE"

Jce Moore, a brother of the three Moore boys each of whom has made a name for himself in films, has the leading male
role in this state rights production. Eileen Sedgwick has the feminine lead.

76 EXHIBIT

Humorous bit from "The Love Expert," a First Na-
tional attraction, starring Constance Talmadge,
which was written by John Emerson and Anita
Loos.

The recent gasoline shortage on the West Coast
has compelled Marshall Neilan, like many others,
to seek new means of transportation. Here the
director is seen filching his son's velocipede to
dash out to the studio, while "Marsh," Jr., tries
to stick on behind.

RS HERALD September 4, 1920

Lew Cody, the debonair, in a scene from his latest Robert-
son-Cole production "Occasionally Yours."

George Beban shows Colonel Fred Levy, the First Na-
tional Exhibitors franchise holder from Kentucky,
a few scenes from "One Man In a Million." his
latest feature.

September 4. 1920

EXHIBITORS HERALD

EXHIBITORS ADVERTISING

<A Department cf Motion 9ietnre Exploitation

SEPTEMBER 5 TO 25— S. R. O.

There are four great reasons why American exhibitors should break all existing attendance
and box office records in the period beginning September 5 and ending September 25, 1920. They
are contained in four important current announcements :

1. The third annual Paramount Week begins September 5 and ends September 11.

2. The first production of Associated Producers, Inc., is scheduled for publication Septem-
ber 12.

3. United Artists offers a Fairbanks Festival Week to consist of the star's three United
Artists productions.

4. Straw Vote Week, to be conducted upon a national scale by Associated First National
Pictures, Inc., and American theatres, opens September 19 and closes September 25.

The four events are sure-fire money getters.

They are timed exactly in accordance with the best interests of exhibitors and all concerned.

They give the exhibitor whose bookings are so arranged as to accommodate all of them an
opportunity to develop twenty-one days of business such as never before experienced in the his-
tory of the industry.

They give every exhibitor a practical guarantee of S. R. O. business for as many of those
twenty-one days as he can "set in."

The exhibitor who can accommodate all of the
events will begin at once to advertise Paramount Week.
He will do well to mention the fact that this is an annual
event, that the producing and distributing organization,
as well as his own theatre staff, is bending every effort
to make it a thorough success, that specially selected
attractions will be screened during the period ; in short,
that it is an event which none can afford to miss.

As soon as Paramount Week is under way, he
will announce upon his screen and in his newspaper, as
well as at length in his house organ, the coming of the
first Associated Producers, Inc., attraction.

* * *

It will be well for him to go to considerable length
in making familiar to his patronage and the general
public the history of this organization. The names of
those whose productions it will distribute, Mack Sen-
nett, Marshall Neilan, Allan Dwan. George Loane
Tucker, Maurice Tourneur, J. Parker Read. Jr., and
Thomas H. Ince are names that mean much to the
public. The announced policy of the organization is
interesting. All of these things, with such additions
as the exhibitor will make and the announcement of
"Homespun Folks," as the first attraction, should be
impressed upon the public.

If these things are done, it is obvious that the Sun-
day following Paramount Week will prove one of the
big Sundays of the year.

Fairbanks Festival Week fills in the remainder of
the week capitally. "His Majesty The American,"
"When the Clouds Roll By" and "The Mollycoddle"
are the pictures of which the week is to be composed.
It is probable that in the majority of cases one or more
<>f these will have been exhibited before this time. I Tn-

der any circumstances the exhibitor is afforded ample
leeway in apportioning the dates between the Fairbanks
pictures and the Thomas H. Ince production.

The Straw Vote Week will have been consistently
advertised for the month or six weeks preceding its
advent. Exhibitors who intend to participate in this
extremely promising publicity event should be at work
upon it at this writing.

Full details regarding the enterprise will be found
upon page 63 of the present issue of this publication.
It should be read in its entirety by every exhibitor in
America. Calculated to record the intentions of from
four to five millions of the voters who will elect the
next president, as well as their opinions upon the big
issues of the day, it is assured of great newspaper pub-
licity and popular attention which makes it decidedly
profitable for the exhibitor who takes part in its ex-
ecution.

Iluth of the leading parties have made their plat-
forms public and are daily adding amplifications. Public
interest in the national election is already at white heat
and will grow more intense from now on. Since no
other medium offers as practical test for straw vote
purposes, it is practically certain that the First Na-
tional Enterprise will be given national publicity in
which every theatre concerned will share profitably.

So much for the biggest opportunity of many sea-
sons from the box office standpoint. It is certain that*
every exhibitor who can possibly do so will take full
advantage of the situation and put behind it everv ounce
of energy in exploitation and advertising.

EXHIBITORS HERALD

September 4, 1920

Last Week —

Motherless children of Los Angeles
were entertained by Grauman's
Rialto theatre and the Los Ange-
les Evening Herald at a special
showing of "Humoresque."

A Ford with headlights askew was
driven about the streets of -the
same city. It is said the vehicle
suggested Ben T u r p i n and
"Married Life" to pedestrians.

The Harding Newsboy Club was
organized by Harry Foster, man-
aging four theatres in Marion,
O., the purpose of the enterprise
being the proper apportionment
of publicity between the theatres
and the man of the hour in
Marion, Warren G. Harding.

A masked boy on a bicycle ap-
peared upon the streets of Den-
ver, Colo., bearing upon his back
a sign which read, ' Scratch My
Back." The picture was shown
at the America theatre.

Willard C. Patterson, manager of
the Criterion theatre, Atlanta,
Ga., listened to a patron who
complained at length that the
drummer had ruined the picture
for him by his overenthusiastic
accompaniment. Mr. Patterson
advertised in the newspapers
next day, "Our drummer is tenv
peramental, so don't dare men-
tion this to him, but even his
best can't spoil this picture."

A gold nugget previously exhibited
in a prominent window was
buried in a lonely spot and the
children of Sarcoxie, Mo., went
upon a search for the buried
treasure with complex instruc-
tions and a well-planned work-
ing chart. "Pirate Gold," the
Pathe serial, opened at the Star
theatre to lock-out business.

"Go and Get It" was accepted as
successor to the time-honored
"You'll Like It" by six hundred
Annapolis cadets following their
visit to the Marshall Neilan stu-
dios in Hollywood.

The management of the Luna thea-
tre, Lafayette, Ind., advertised
that arrangements could be
made to reserve seats for parties
at matinee performances. No
definite bid for this type of busi-
ness was made. And matinee
business showed a distinct im-
provement immed;ately.

Local talent or professional can be employed with good effect by the exhibitor
who wishes to present Max Linder's forthcoming Pathe comedy, "Seven Years
Bad Luck," in the manner that a feature length comedy merits. The above
scene from the play shows that measures have been taken to provide the pic-
ture with material which will give the presentation worker a definite basis
to work upon. The same thoughtfulness makes the essential identification of
picture with presentation an exceptionally simple matter.

There is an opportunity for innovational presentation in the form of a masquerade
in which the entire audience may be invited to join that should not be over-
looked by exhibitors who play "In Folly's Trail," the forthcoming Universal
attraction. The event may be staged at the opening or close of the picture,
or at a convenient break, and enlarged upon at the discretion of the exhibitor.

One of the dramatic moments in "Held In Trust," a current Metro production,

occurs when May Allison, the star, as clerk in a modiste shop, faints from

the strain of overwork. Here is provided the opportunity for linking the
usual style show up directly with the action.

September 4. 1920

EXHIBITORS HERALD

Chicago Loop Gets Taste of Exploitation
When "Scratch My Back" Shows at Barbee's

An important event in Chicago
motion picture theatricals transpired
rcccntlx when, during the run of
Goldwyn's "Scratch My Back" at
Barbee's Loop theatre, the downtown
business section was given its first
taste of genuine exploitation. There
is little doubt that this territory,
where exploitation hitherto has heen
a thing unknown, will from now on
be the scene of many distinctly worth
While Exploitation campaigns.

The "Scratch My Back" exploita-
tion, the work of Joseph Koppel,
manager of Barbee's and Harry S.
Lorch, exploitation representative for
Goldwvn at the Chicago exchange,
consisted of an autoniohile driven
ahout the Loop during the rush hours
and containing one of the most re-
markable products of exploitation
genius recently recorded. The photo-
graph reproduced herewith gives a
graphic description of the equipage.

In the rear seat of the car a stately
woman in evening dress was seated
in front of a gentleman similarly at-
tired. The car drew up to the curb at
intersections, stood there long enough
to attract a crowd because of the in-
congruity in costuming, and then the
woman, after struggling frantically
but without success to reach a certain
portion of her exposed cuticle, turned
to her companion with "Scratch My
Back."

Apparently enjoying the situation
immensely, and sharing his amuse-
ment with onlookers, he complied

The automobile that toured Chicago streets during the rush hours while "Scratch
My Back" was the feature attraction at Barbee's Loop theatre. The above
photograph was snapped near the entrance to the Post Office, in the heart of
the Loop, and the crowd is a representative one.

exhibitors generally and Chicago
Loop exhibitors particularly the cash
value of exploitation of this nature.
It is highly probable thai the ex-
ample will be followed up vigorously.

with her request, at the same time
exhibiting a card which bore the es-
sential information regarding the date
and place of exhibition of the picture.
This performance completed, the car
drove on to the next corner and again
drew up to the curb, where the same
was repeated.

Reports from the box office are
such as to prove beyond question to

A skilfully executed cutcut lobby decoration was contrived for Barbee's Loop
theatre during the run of "The Revenge of Tarzan." Its effect upon the thou-
sands who pass the site daily was indicated in the box office statements.

It is certain that the results will be
favorable.

In another photograph reproduced
upon this page may be seen the cutout
lobby decoration used for the run of
"The Revenge of Tarzan" at the same
theatre. Again the results are re-
ported as extraordinary. And again,
though Chicago exhibitors have not
been backward in the matter of lobby
display, the effect upon the trade can-
not be otherwise than desirable.

At the same theatre, during the
past week, in accordance with an ar-
rangement effected in co-operation
with the Goldwvn exchange and the
Chicago Evening American, 2.250
children, members of the Peter Rabbit
Club organized by the newspaper and
made up of children who read the
Peter Rabbit bedtime tales printed
upon its magazine page, weie enter-
tained free of charge in order that
they might see "Edgar Takes the
Cake." a unit of the Goldwyn-Booth
Tarkington Edgar series.

The children hold membership
cards issued by the newspaper and»
750 were invited daily according to
the numbers on their cards, the mag-
azine page of the paper carrying the
invitation. Crackerjack and ice cream
were plentiful and helped to make the
party enjoyable for the youngsters.

8©

EXHIBITORS HERALD

September 4, 1920

The Great Kinema Parade

It Cost a Lot of Money

September 4, 1920

EXHIBITORS HERALD

Los Angeles Exploitation Records Broken
For "Married Life" At Victory and Kinema

ANIGHT photograph of the Victory theatre, Los Angeles, while Mack Sennett's
First National attraction, "Married Life," was on the screen. The power
of publicity is well demonstrated in the accompanying account of the practical
and adaptable methods used during the Victory showing. The enlarged photograph
of Ben Turpin as a street flash serves a worthy purpose excellently.

Tlie high standard of exploitation
long maintained at Los Angeles, the
birthplace of many of the big ideas in
advertising that have been nationally
adopted, was materially advanced re-
cently when the city zcas subjected to
two weeks of intensive advertising in
behalf of "Married Life," Mack Sen-
nett's First National attraction, during
the .picture's engagements at the
Kinema and Victory theatres consecu-
tively. No event in exploitation his-
tory has provided the exploitation
enthusiast with better working ma-
terial.

Los Angeles theatre advertising has
been conducted upon a big scale from
the beginning. In the days before ex-
ploitation came into practical use Los
Angeles newspaper advertising was
generally to be found superior to that
of any other city in America.

It is natural that the same thorough-
going policy has been follo'vcd out in
the newer form of publicity. With
the population more familiar until mo-
tion pictures, perhaps, than in any
other city in the country, no exhibitor
makes an attempt to "fool the public."
As a result of the confidence in adver-
tising thus established Los Angeles
exhibitors find extraordinary exploita-
tion extraordinarily productive. The
Kinema and Victory campaigns are
without question the most extraordi-
nary in recent history.

THE Kinema campaign, executed by
Jack Callicaott, managing director
of the theatre, in cooperation with
John McCormick, representative of the
First National organization, consisted in
its completed form of the two highly in-
teresting parades shown upon the opposite
page. The first one, as may be readily
seen, cost a great deal of money, a great
deal more money than most exhibitors
see fit to put into a single campaign.
The second one, as the photographs show
with remarkable clearness, brought back
the money spent upon the first parade
and a great deal more which was set
down as profit.

The parade was led by a band, the
usual uniforms being replaced by com-
edy make-up following out the bride
and groom idea. The photographs give
a good idea of the front presented.

Following the band a great collection
of vehicles, old, new. automotive, mule
drawn, foot-propelled and what not.
made up the body of the cavalcade. And
in "the vehicles, as well as on foot at
various points, were married couples of
all descriptions, December and May.
"the long and the short of it," "Just
Married," "Honeymooners." "Jack Spratt
and wife," Golden Wedding celebrants,
and here and there a family t hat would
have brought a fervent "Delighted"
from the late Mr. Roosevelt.

The keynote of the procession was in
keep'ng with the picture throughout.
There was nought of seriousness in the
affair, and it is doubtless in large mea-

sure because of this that the picture
played to satisfied capacity audiences
throughout the .week.

The huge photograph of Ben Turpin
which shows up so prominently in the
photographs deserves special mention.
It is said to be an actual photographic
enlargement by a new process and to
have measured twenty feet in height. At
every intersection where trolley wires
were encountered the obvious attraction
power of the affair was strengthened by
the fact that it had to be taken down
from the truck upon which it was
mounted and carried under the obstruc-
tion. This provided two perfectly good
reasons for stopping the parade and
blocking traffic.

The following week the picture was
shown at the Victory theatre, where ex-
ploitation of like effectiveness prevailed.
Here Robert E. Wells, of the Sennett

organization, aided the management in
the execution of the campaign and a new
and effective publicity stunt was evolved.

From Downersville. 111., came a tele-
gram from one John Bryan making res-
ervations for himself and wife and their
thirteen children. The newspapers
heard of the unusual message and gave
it prominent place in their columns.

The big family arrived on schedule
and the picture of the family appeared
in the newspapers in a feature article.
The step to the opening of an essay
contest on married life as an institution
was a short one easily taken, and per-
sonal appearances of the family at the
Victory theatre followed.

The fact that the family had never
been in the vicinity of Downersville and
that none of the children were in any
way related to their ostensible parents in
no way impaired the effectiveness of the

EXHIBITORS HERALD

September 4, 1920

Mr. and Mrs. John Bryan and family of
their visit to Los Angeles, where they
during the showing of "Married Life."
to their ostensible parents, nor are
which in no degree detracts from the

stunt and in no degree lessens its value
as an instructive example.

The huge photograph of Ben Turpin
was again brought into use, this time
as a street flash over the Victory en-
trance. The accompanying illustration
shows clearly the general effect and,
more specifically, the effect upon the
ticket-buying public.

Exhibitors throughout America will
doubtless run true to form in emulating
the Los Angeles example with amplica-
tions. The success of the Los Angeles
campaigns is such as to practically
guarantee the success of the attraction
throughout the country, and the ampli-
fications will be interesting to all.

It is a well known fact that nothing
is ever so good that something else
cannot be better. It is a matter of his-
tory that just about the time a thing has
been pronounced perfect something just
a little better, or a great deal better,
comes along to disprove the assertion
and confound the person who made it.

In the present instance it is somewhat
difficult to foresee the amplifications
that will be made. Especially is this
true when it is disclosed that at the
Kinema and Victory personal appear-
ances were made by Sennett players and,
when these were not able to appear, by
impersonators who passed the test satis-
factorily.

A similar attitude followed publication
in these pages of the account of the
exploitation campaign used for the New
York premiere of this same attraction.
It appeared, at that time, that the ulti-
mate syllable had been attained in ex-
ploitation for "Married Life." It appears
differently now. It is logical to believe
that when a little time has passed, al-
lowing other theatre managers to try
out their talents upon the attraction, a
similar c bservation can be made.

There is perhaps no more important
characteristic of American exhibitors
than this same infallibility in doing
something just a little better than it has
been done before It is positive proof
of a determination and tireless energy
that points to a healthy condition
throughout the ranks of the theatre
business.

Downersville, 111., photographed during
appeared in person at the Victory theatre
None of the children are in fact related
any of the "family" from Downersville,
value of the idea.

A business wherein the men on the
firing line display such marked ingenuity
and indomitable will to succeed cannot
stand still or fall back — it must advance
steadily to the highest possible state of
efficiency. The American exhibitor has
demonstrated his ability in the exploita-
tion field. The whole industry should
rejoice that its destiny rests in such
capable hands.

More Reid-Motor Stuff

The Automobile Chamber of Com-
merce, composed of automobile and
truck manufacturing companies all
through the country, has issued a
bulletin to its members instructing
them to get as many people as pos-
sible to attend the showing in their
city of "What's Your Hurry?" Wal-
lace Reid's current Paramount pro-
duction.

The Mack International Truck
Company, because Mack trucks are
used in the picture, under the name
of Pakro, have gone further than
this, instructing dealers in 250 cities
to co-operate fully with Famous
Players-Lasky exploitation men in
advertising the picture. In connec-
tion with this advertising, 35,000
posters for window use have been
distributed by the truck company.

Arrangements have been made in
many cities for truck parades to be
used in connection with the exploita-
tion of the picture.

Exhibitors located in cities where
Mack trucks are sold should expe-
rience little difficulty in the matter
of bringing people to the theatre,
though the view of the Automobile
Chamber of Commerce is that the
picture is good publicity for trucks
of all kinds and that all truck dealers
Should render co-operation.

Money! Money! Money!

F. S. Meyer, managing director of
the Palace, of Hamilton, Ohio, used
exploitation which was apt and to
the point in connection with his
showing of "The Thirtieth Piece of
Silver," an American production.

He prepared a card which was dis-
played in front of the theatre. This
card contained a series of United
States coins, ranging from a penny
to a dollar in value. Each coin was
spaced off in the square, and beneath
the following explanation appeared:

One-Cent Piece (Colloq., Cop-
per)— In use since 1786. Monetary
value, one-hundredth part of a dol-
lar. Of no use today except for
tax on soda water.

Five-Cent Piece (Colloq., Jitney)
— Three parts copper and one part
nickel. Even change for a pack-
age of gum, a bag of popcorn
(sometimes) or the Satevepost.

Ten-Cent Piece (Colloq., Dime)
— Intrinsic value, 4V3 cents. Legal
tender for sums not over ten dol-
lars. The present-day substitute
for the old-time nickel.

Twenty-five-Cent Piece (Colloq.,
Quarter) — Derives its colloquial
name from the fact that it equals
the fourth part of a dollar. It now
takes all four parts to do the work
of one.

Fifty-Cent Piece (Colloq., Half
Buck) — Acquired fame with the
coinage of the Columbian half dol-
lars. Looks a lot bigger than it is.

One Dollar (Colloq., Iron Man)
— Established by the Coinage Act
of 1792 as the monetary unit of the
U. S. Buys a dozen nice-sized
eggs.

"The Thirtieth Piece of Silver,"
and this card, are shown for the
last time tonight.

Shown in connection with the
Odd Fellows-Knights of Pythias
Benefit Week, "The Thirtieth Piece
of Silver" did a stand-up business.
It derives its title from a coin as
old as Jerusalem, but its story is
modern in every respect.

There9 s Kick in This

Donn McElwaine, director of pub-
licity for Fine Arts Pictures, Inc..
brought the wrath of the city fathers
and the favor of the press upon him
when he engineered a remarkable
tie-up between the Navy recruiting
unit and "Up in Mary's Attic," dur-
ing the run of the picture at the
Metropolitan theatre, Philadelphia,
Pa.

Bathing girls, appearing in con-
nection with the screening, went
about the city upon the recruiting
truck, offering kisses to recruits.
The newspapers carried advertise-
ments first, and later news stories.
The mayor stopped the affair, but
tardily enough to get the best pos-
sible effects for all concerned and
capacity business for the engage-
ment.

September 4, 1920

EXHIBITORS HERALD

Good Advertising

Cause and Effect

Good advertising ceases to be an ex-
hibitorial option and becomes a the-
atre necessity when its primary cause
and effect are laid bare.

The cause is in all cases the stimula-
tion of business. The effect is likewise
invariable and may best be expressed
in exactly the same words as the cause
— stimulation of business.

The window seen above was part of
the good advertising used for "The
Luck of the Irish" at the Lyric theatre,
Indianapolis. The electric lights in the
other photograph tell the rest of the
story.

EXHIBITORS HERALD

September 4, 1920

The result of the whole enterprise was
capacity attendance at the Isis at mati-
nee and night showings of the attraction.
The less obvious but equally valuable
result was the passing of the word
throughout carnival circles that an ex-
hibitor in Peru, Ind., was ready and will-
ing at all times to give the itinerant
amusement vendor genuine competition
— that it might be as well to fill in open
weeks with some other city instead of
Peru.

The lobby of the Isis theatre, Peru, Ind., was converted into a "big top" for the,
run of William Fox's "Her Elephant Man," a circus picture that drew circus
patronage in Peru.

Carnival Dies Hard in Contest

With Isis Circus Exploitation

The surest means of eliminating
annoying carnival competition is by
overcoming it decisively in open bat-
tle on the billboards, in the adver-
tising columns of the newspaper and
upon the streets of the city. Carni-
val men talk among themselves. A
"soft town" is marked in red letters,
and as many carnivals as can bend
their routes to encompass it will
soon be found playing it every sea-
son. The other variety of town is
also talked about — and the annual
crop of carnivals diminishes at a
surprising rate. Peru, Ind., has just
been set down as one of the best
towns in the state for a carnival to
miss. An exhibitor did it.

O. P. Chandler, manager of the Isis
theatre at Peru, found that a carnival
playing day and date with his engage-
ment of "Her Elephant Man," Shirley
Mason's Fox production, threatened to
develop serious opposition. He didn't
cancel the booking. He cancelled the
opposition.

Determining to "beat them at their
own game," he went about the exploit-
ing of the picture in true circus fashion
As the photographs reproduced upon
this page show, he converted his theatre
for the period of the engagement into
a miniature circus. The lobby was made
over to suit. The ticket window, upon
the side of the lobby, was covered with
six-sheet stands. To take its place a
genuine circus box office was built and
placed in the middle of the street open-
ing.

From a source undisclosed in his let-
ter regarding the campaign Mr. Chandler
then obtained a genuine circus wagon
and filled it with "ferocious, man-eating
beasts of the jungle."

The clown band without which no cir-
cus parade in the history of the sawdust
ring was ever complete was mounted
upon the top of the wagon and the pa-
rade started through the streets.

All this, of course, in addition to ex-
tensive newspaper and other advertis-
ing conducted upon a scale that gave

the carnival people something to worry
about besides sheriffs ana co..c:s. ions.

Unwritten Ads

"There will always be unwritten
laws until written laws conform to
the principles of justice," said
Harvey Breck, the central char-
acter in the presently much dis-
cussed "Earthbound."

That there will always be un-
written advertising until written
advertising conforms to the stand-
ards of truth is quite as obviously
true. Unwritten advertising is, of
course, nothing more than what is
termed in the jargon of the trade
"mouth to mouth advertising."

Knowing this, the exhibitor
should exercise unceasing care to
make sure that the unwritten ad-
vertisements of his theatre and its
attractions are of constructive na-
ture. This may be accomplished in
great measure by keeping his
written advertising at the highest
possible point of excellence.

The circus front of the Isis theatre, Peru, Ind., during the showing of "Her Elephant
Man," showing also the band wagon which figured prominently in the parade
which was used daily throughout the run. Business, as was to be expected,
thrived.

September 4, 1920

EXHIBITORS HERALD

News That Is News Gets
Over As Genuine Publicity

(Observations by Staff Reporter)

Recognition of the motion picture industry as a source of
valuable news was never more in evidence than today. News-
papers, both the metropolitan and smaller dailies, have shown a
tendency in the last few months to devote greater space to matters
pertaining to the industry than at any time previous.

While the papers are legion that in the past have appropriated
>pace for motion picture departments, it is only of late that editors
have shown an inclination to regard the happenings in the indus-
try in the light of actual news.

A perusal of the newspapers of the country will demonstrate
the extent of this change. Where mere mention of a story was
once made now will be found spreads of from one column to page
wide. There is one case in question where the entire front page
of a large daily was devoted to film news.

Noticeable in this change in treatment of motioir picture news
is the fact that the stories that are given preferred positions do
not deal with murders and other such sensational matter. The
contrary is true in a majority of the cases, the material displayed
carrying a tone of conservatism.

Observe the situation for a period and it will be found that
no other industry is given quite the representation accorded the
motion picture. The universal appeal of pictures may be respon-
sible in a sense for this condition. But the factor which carries
the most weight undoubtedly is the progressiveness of the busi-
ness, which in turn is the direct result of creative influences.

So rapidly does the motion picture industry move forward that
several stories are created where otherwise there would be only
facts and developments sufficient for one story. The financial con-
federations involved in motion picture transactions are of such
proportions in many cases that editors can not overlook the news
possibilities. Still another cause may be assigned to the treatment
accorded the industry as a whole by the press, and that is that
established business men in every community are turning their in-
terests to the exhibition, distribution and production of pictures.

On the face of the situation it might appear that news stories
which do not praise in glowing terms this or that production are of
no especial benefit to the industry. Hut this view has no foundation
in fact, for it has proved itself invaluable publicity to individuals
and to all film interests.

Specific cases where events in the industry have received ex-
ceptional play include the Milwaukee, Wis., papers, which handled
the deliberations of the recent state exhibitors' convention under
heads ranging from one column to page wide; the New Haven
(Conn.) Courier, which devoted a column and a half to the meet-
ing of theatre men, and newspapers in North Carolina, Texas and
Tieorgia, which were liberal in the space given to the exhibitors.

The erection of theatres over the country, from the news angle,
is no longer overlooked by the editors. No industry in the coun-
try, perhaps, surpasses the motion picture industry in the beauty
and grandeur of architecture which is applied to the edifices con-
structed. This alone presents a meritorious and exceptional angle
tn the news man and one of which he invariably takes advantage.

Theatre stories today, in many instances, are good for
"splashes" in the largest dailies. A hundred examples of this
could be cited, although mention of a few scattered over the coun-
try will suffice. Opening of the new Victory theatre in Tampa, Fla..
was played under a page wide, two-line streamer in the 7 ampa
Sunday Tribune; the sale of two houses in Casper, Wyo., drew a
column head of three lines and a bank, one of the largest used by
the Casper Tribune.

Playing up of motion picture news, such as in the cases cited
and in dozens of others, is no longer an exception. It is the rule.
And to say the. least, it is constructive publicity. While it may
not bring immediate results, it places the motion picture interests
in a new light, with the ultimate outcome the public favor upon
which the industry relies.

There is heard from many quarters at the present time
criticism regarding the nature of publicity furnished by agents of
this criticism, but whichever is the case, there is evidence a plenty
this criticism, but which ever is the case, there is evidence a plenty
of a willingness on the part of editors to give real news real play.

To sum it all up. the motion picture industry is coming into
in own as a source of news— the editors are becoming aware of
it* value What more can the film interests desire ?

fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiitiiiniiiiiniw

! ! flash ! !

GEORGE E. WINTZ, MANAGER OF THE
WICK OPERA HOUSE, KITTANNING, PA.,
USED THE ABOVE LOBBY FLASH TO GOOD
ADVANTAGE DURING THE RUN OF "DOWN
ON THE FARM."

A LIFE-SIZE CUTOUT GAVE THE NECES-
SARY FLARE TO THE LOBBY D ISP. LAY
CONSTRUCTED FOR THE RUN OF "SEX" AT
THE LYRIC, CINCINNATI, MANAGED BY
EDWARD BAUGHMAN.

I A GOOD PERCENTAGE OF THE THOU-
1 SANDS WHO PASSED THE CASTLE, STATE
1 AND MADISON STREETS, CHICAGO'S BUSI-
I EST CORNER, STOPPED TO LOOK AT M. J.
WEIL'S SPARKLING "SUDS" LOBBY.

laMMnniiiMiiiiiiM

EXHIBITORS HERALD September 4, 1920

FANARK CORPORATION PRESENTS "THE CRIMSON CROSS"

Eulalie Jensen, ArchieClark and Marion Swayne in two scenes from the big Bolshevist story just completed. The story was

written by N. Brewster Morse.

"Pirate Gold" Leads Pathe Serial

Program for Season of 1920-1921

The pretentious serial program to
which Pathe has committed itself for
the year of 1920-1921 has been started
off in auspicious manner with the pub-
lication on August 15 of "Pirate Gold."
This ten episode serial, starring George
B. Seitz with Marguerite Courtot, has
gained bookings in many of the fore-
most theatres of the country, as evi-
denced recently by the announcement of
James C. Quinn, owner-manager of sev-
eral theatres, that "Pirate Gold" would
play his Rialto theatre in El Paso, gen-
erally classed among the best motion
picture theatres in the United States.
Quinn Known for Showmanship

Mr. Quinn's manner of presentation
has often been pointed out as represen-
tative of the most artistic the exhibitor
has yet achieved, while the quality of
the program is standard for many lead-
ing theatres. The Rialto's selection of
"Pirate Gold" for a two-day run per
episode is one of a number of bookings
which give the new Pathe serial a place
among the highest class motion picture
attractions.

In the same territory "Pirate Gold"
and "The Third Eye" have been an-
nounced as the attraction by the Hippo-
drome, Dallas, Tex., for a three-day run,
and the Princess theatre, San Anto-iio,
Tex., for three days. These two houses
of the Southern Enterprise are of the
first-run big feature type. In both serials
are appearing on the programs for the
first time.

"The Third Eye," a fifteen episode pro-
duction co-starring Warner Oland and
Eileen Percy, was released May 23 and
is still booking in first run theatres, hav-
ing already exceeded an exceptionally
high mark predicted by prominent ex-
hibitors who attended the advance trade
screenings.

Seitz Started in 1912

George H. Seitz, who started liis mo-
tion picture career as a scenario writer
for Pathe in 1912, made his debut as a
serial star last fall, when Pathe offered
his production "Hound and Gagged."
"Pirate Gold" is his second vehicle, and
its choice for a featured place in the
biggest houses as well as the smallest
show how popular the star has become
in a relatively short period.

He has brought to the serials a fresh
and refreshing idea of screen entertain-
ment. His pictures have been pro-
nounced by critics and exhibitors as the
most artistic and interesting of the epi-
sode plays, and his influence upon the
form and structure of the serial stories
is already in evidence in the work of
other directors.

The success of these two serials casts
a light which also reveals another per-
sonality— Frank Leon Smith, the author
of the plays. Smith laid aside a highly
successful career as a fiction writer for
the popular magazines to join Mr. Seitz's
organization as a continuity writer.

La Porte to Get Etropal

LA PORTE, IND.— A new theatre, to
cost between $80,000 and $90,000, the new
Etropal, will be erected at Indiana ave-
nue and Lincoln Way. It will be man-
aged by Reddington and Rootes, oper-
ators of the Etropal on Lincoln Way
near Monroe street.

Big Advertising Campaign
Planned for Farrar Film

Plans for a lavish advertising, exploita-
tion and publicity campaign on "Tne
Riddle: Woman," starring Geraldine Far-
' rar, first production of Associated Ex-
hibitors, to be published through Pathe
Exchange, Inc., have been completed by
the various Pathe agencies. This drive
will be begun immediately. The picture

has been scheduled for October 3 publi-
cation.

Every medium for bringing returns to
the exhibitor who plays "The Riddle:
Woman" will be used in the selling-to-
the-public campaign. The principal
medium will be exceptional newspaper
advertising promotion which, it is
claimed, exhibitors will find the most ef-
fective Pathe has ever issued for their
use, and elaborate billboards drawn by
some of America's foremost poster art-
ists. In connection with its selling cam-
paign to exhibitors, Pathe will publish
an elaborate special art booklet of twelve
pages.

I Will Build Flat

For Dog Owners

I LOS ANGELES, August 24.—
| Annoyed by the sign, "No dogs or
| movies," that is said to have been
I displayed recently by a Hollywood
I landlord, M. C. Levee, vice-presi-
I dent and general manager of the
Robert Brunton studios, is plan-
I ning to build an apartment house
| near the studio where only motion
I picture people who own dogs will
I be admitted. Levee controls un-
limited capital for motion picture
activities, but will probably use his
own funds if he carries out his
apartment house plans on the
grounds that the satisfaction of
fooling the Hollywood landlords
will be equivalent to 100 per cent
interest on his investment.

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Blanche Sweet Seen Again
As Headliner on Broadway

Blanche Sweet's popularity in the fore-
most theatres of the country was mad:-
evident again during the week of August
15, when, for the fourth time in 'ess than
a year, B. S. Moss gave her the headline
position in a Pathe feature at his Broad-
way theatre. New York.

Miss Sweet was featured in "Help
wanted: Male"; Henry King has leading
male role in support of Miss Sweet.
Others of the cast are Frank Leigh, who
played the hypnotist in H. B. Warner's,
"One Hour Before Dawn"; Thomas Jef-
ferson, Jay Belasco and Jean Acker.

New Ft. Wayne Theatre

FT. WAYNE, IND., Aug. 24.— Plans
have been completed by Consolidated
Realtors & Theatre Company, which re-
cently acquired a lease on the Kappel &
Schick properties in East Wayne street,
to begin razing the Kappel building
about October 1 in preparation for erec-
tion of a hotel and theatre. The leases
were originally acquired by Bankers &
Merchants Theatre Company. The name
of the company was recently changed.

September % 1920

EXHIBITORS HERALD

"Earthbound" Premieres in Chicago
And New York Are to be Extended

Record Attendance in Two Largest Cities Greet
Basil King's Drama of Life After Death —
Third Week Coming to End

Public appreciation and support of
"Earthbound," Goldwyn's surpassingly
beautiful and thrilling picturization of
Basil King's drama of life after death,
now finishing its third week at the
Astor theatre, New York, and at the
Playhouse, Chicago, has caused the en-
gagements of the photoplay at both
houses to be extended. In both cities
the patronage of the picture has justified
Goldwyn's faith in the drawing power
of this unique, full-length entertainment.
The theatres have been packed nightly.
Comment overheard in the lobbies has
surpassed in enthusiasm, both for the
story and the photography, the flatter-
ing notices given to the photodrama by
newspaper and trade paper reviewers.
Demand for $2 Seats

A notable feature of the showing at
the Astor is that the $2 seats sell faster
than the cheaper seats, showing that a
great motion picture can successfully
compete with a regular dramatic enter-
tainment on the lattcr's own ground —
the Astor is a legitimate theatre — and at
its own scale of prices.

Besides the box office pull which
"Earthbound" is exerting over picture
"fans," it has an appeal to a class of
people who seldom patronize eitiier the
spoken or the silent drama. Its theme,
and the unusualness of its photography
have proven a powerful pulling power
on these non-theatregoers. The picture
came at a psychological moment when
the question is foremost in the mind of
mankind.

Many Favorable Comments

Exhibitors at large, and particularly
foreign exhibitors, will be interested in
the comments made on "Earthbound"
by the consuls of foreign nations sta-
tioned at Los Angeles where a special
preview of the picture was given for
them. They include the following:

T. E. Lecayo, consul for Nicaragua,
wrote: "Gives to the public, to op-
timists and pessimists alike, the very
essence of all that is good, fine and true.
I have no doubt but that such a won-
derful and instructive picture will be not
only admired, but highly appreciated in
Latin-American countries."

Dr. Jose S. Saenz, consul for Cuba and
Panama, wrote: "'Earthbound,' in my
opinion, is an excellent production.
Burdened as we are with errors, it gives
us hope of attaining perfection, and in-
stead of discouraging, it gives inspira-
tion."

F. J. Zeehandela ar, consul for Hol-
land: "'Earthbound' certainly deserves
public patronage, as the characters are
of the strongest and the whole play
carries with it a moral lesson that must
be a strong influence to the general
public."

Dr. Luis F. Alvarez, vice consul for
Spain: "A very fine piece of photog-
raphy besides being a clever handling of
a big subject."

M. F. Rodriguez, consul for Honduras:
"I think the production will be a com-
plete success, not only from the photo-
graphic standpoint, but from the stand-
point of education of the popular masses
throughout the world. I also think that
it will be a success because it deals with

problems which actually are causing un-
rest throughout the world."

Manuel del Barrio, Judge of the
Supreme Court of Cuba: "I must con-
fess that one of the happiest moments
I have spent in this wonderful city was
when I witnessed the pre-release of your
production. "Earthbound.' In my opin-
ion it the best picture made by the
wonderful producer."

Oklahoma Exhibitors to
Complete Organization
At Meeting August 30

(Special to Exhibitors Herald)

OKLAHOMA CITY, OKLA., August
24. — The Oklahoma Exhibitors Circuit,
which was organized at a meeting here
the first of the month, will convene again
on August 30 for the purpose of com-
pleting the plans of the association.

H.. B. Hall, secretary, declares that the
organization is not altogether a buying
organization as stated in some of the
trade journals, but was formed to foster
amicable relations between the various
branches of the industry.

Federated Members Meet
In New Manhattan Office
See Bessie Love Feature

Many of the members of the Feder-
ated Film Exchanges of America, Inc.,
were in New York recently on business.
They made their headquarters at their
newly opened office in the Chandler
Building where general manager. Dr.
\Y. E. Shallenberger, is chief.

Among those noted were Sam Grand.
Federated Exchange of Boston; Harry
Lande, Quality Film Corporation. Pitts-
burgh: Ben Amsterdam, Masterpiece
Film Attractions, Philadelphia; and Al.
Kahn, Cresent Film Service. Kansas
City. Dr. Shallengerger screened the
first Bessie Love pictures, "Bonnie May"
for them.

To Improve in Yakima

YAKIMA, WASH. — An expenditure
of $5,000 for improvements on the Ma-
jestic theatre will rejuvenate it for fall
and winter season. Arch Barthelot is
manager. The theatre will not be closed
during repairs.

Talmadges Gift Showered
Before Their Trip Abroad

Associated First National Pictures.
Inc., paid a rare tribute to Norma and
Constance Talmadge as a farewell gift
to the talented stars when the sisters
sailed for their first vacation abroad on
the Imperator a few days ago.

In addition to many personal gifts
from individual executives of First Na-
tional, the company engaged Thorley,
Fifth avenue florist, to decorate the de
luxe suites occupied by the Talmadge
girls, with exquisite growing plants,
American Beauties, baskets of cut flow-
ers, hand-painted baskets of fruits' and
Japanese lacquer boxes of candy. They
caused a special ice box to be placed on
board with enough of Thorley's cut
flowers so that the sisters should receive
a fresh corsage each day during the en-
tire voyage. In addition to the many
tributes from First National, the Tal-
madge sisters received almost one hun-
dred boxes of flowers, untold pounds of
candy, books enough to stack a library,
various gifts of odds and ends from
"fans" who had read of their proposed
trip, and fruit enough to supply almost
the entire passenger list of the Im-
perator.

Dead Men Tell No Tales

A STRONG PARAMOUNT TRIO

Left to right— Charles Eyton, general manager of West Coast studios: George Mel-
ford, producer; Tom Geraghty, newly appointed production editor of Long
Island City studios. Tom wants to bet Melford he can give him the worst
shine he ever had in his life, but Melford is afraid there's a trick in the bet
somewhere, hence the knowing smile. You can't trust these newspaper men.

EXHIBITORS HERALD

September 4, 1920

Americanism Spectacle Being Made
By Selznick for "Constitution Day"

Many Well Known Stage and Screen Stars Are to
Appear in Allegorical Tabloid— Officials
Will Participate in Program

A stupendous Americanism spectacle,
"We, the People," is being made under
the direct supervision of Lewis J. Selz-
nick, president of Selznick Pictures Cor-
poration. This patriotic spectacle is
being staged to commemorate, through
the Constitutional League of America,
"Constitution Day," Sept. 17, 1920.

Carnegie Hall, New York, has been
obtained for the opening performance.
Scenes are being rehearsed at the Selz-
nick Fort Lee studios. An allegorical
tabloid will be presented with many well
known screen and stage stars in the cast.
To Further Americanism

The primary purpose of this spectacle
is to further the interests of Americanism
in every town and hamlet throughout
the country. Over 20,000,000 copies of
the people's edition of the Constitution
will be distributed broadcast, backed by
an intensive campaign to instill in the
minds of Americans the value of Amer-
ican citizenship. To rekindle the spirit
contained in the Magna Charta of our
country is the mission that Lewis J-
Selznick, with the aid of the Constitu-
tional League, has undertaken.

One of the big features that will take
place on Constitution Day will be an
exact reproduction of the signing of the
Constitution, which took place 133 years
ago and which gave birth to America as
a nation. This will show the Consti-
tutional Convention as it was originally
held in Independence Hall, Philadelphia,
Pa., in 1787, with the thirty-nine signers
in the Colonial costumes of that period.
The prominent men at the convention,
namely, Washington, Franklin, Madison.
Hamilton and others, will be imper-
sonated by some of the leading actors of
both stage and screen.

Ince as Lincoln

That vital period in American history
during Abraham Lincoln's incumbency
of the Presidential chair may be included
in the plans with Ralph Ince, the Selz-
nick director and actor, impersonating
Lincoln. An elaborate musical and
operatic program will be offered with
opera singers and musical geniuses tak-
ing part.

This is said to be the first attempt
made to reproduce the records of the
proceedings of the signing of the Con-
stitution. The performance is compli-
mentary and invitations' are being sent
out by Morgan J. O'Brien, president of

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Illinois Exhibitors

Asked for Addresses

Officers of the Illinois Exhibitors §
Alliance, 1224 Century Building,
Chicago, have issued an appeal to
exhibitors throughout the state to
forward their names and addresses.
Confidential information, it is said,
is to be sent to them.

"We want every exhibitor to
send in his name, address and the
name of his theatres," it was said.
"It will be well worth while."

^«iiittriT»iiiii*iftiiiiii*iJiiitiiri«rjifli»Iiitiiiii»i'Tiiiii*Tti«iiifi»i»iMi'Ti<ii»iiiit»itiMiMni»i»m MMrfiiiiiniTrtniK^

the Constitutional League, and Franklin
K. Lane, vice-president.

President Wilson has been requested
to address the audience. Other promi-
nent officials taking active part in the
program include General Leonard
Wood, Herbert C. Hoover, General
John J. Pershing, Cardinal Gibbons,
Charles E. Hughes, A. Mitchell Palmer,
Governor Cox, Senator Harding, Theo-
dore Roosevelt, Rabbi Silverman, Gov-
ernor Alfred E. Smith of New York,
Franklin D. Roosevelt, and others.

Warner Oland Voted
Favorite Villain by
English Picture Fans

Warner Orland, Pathe heavy, has been
voted the favorite villain of pictures by
English fans who participated in a contest
conducted by Picture Show, a London film
weekly. He won by 11,000 votes.

The star's most recent appearance was in
"The Third Eye," Pathe's serial in which
he co-starred with Eileen Percy. "The
Third Eye" was produced in California by
Louis J. Gasnier. His next for publication
by Pathe in the fall is "The Phantom Foe."

In the villain contest the Pathe star won
by a margin of more than 1,000 votes over
his nearest competitor, Cameron Carr, an
English actor starred in Broadwest pic-
tures. Of the first six candidates for the
office of "filmland's favorite villain of the
piece," three were Americans and three
British actors, the following number of
votes cast for each : Warner Oland, 6,491 :
Cameron Carr, 5,844 ; Charles Clary, 4,633 ;
Gregorv Scott, 3,194 ; Gerald Ames, 2,243 ;
Jack Holt. 1,895.

Aywon Picture Goes
To State Right Men

Hirsh Indicates That Many
Inquiries Are Received
Regarding Film

Since the announcement that he soon
would publish "The Woman Above Re-
proach." Nathan Hirsh, president of Aywon
Film Corporation, has received many in-
quiries relative to when the feature was to
be issued. The foreign rights already have
been sold.

"The Woman Above Reproach" is to be
made available for exhibitors through the
state right market and already many bids
have been received for territory, it is said.
Announcements as to the sale of various
territories on this unusual picture will be
made soon by Mr. Hirsh, who claims that
it is the finest box office attraction he has
ever had the pleasure of placing before the
public.

As Mr. Hirsh considers "The Woman
Above Reproach" a big picture in every
meaning of the word he has seen to it that
line publicity and exploitation material will
be ready for the exhibitors. Striking
posters have been made. These show either
the wonderful star, Florence Chase, or one
of the tense scenes from the story.

There will be novelties of various kinds
to help put over "The Woman Above Re-
proach," and a twelve page press book will
outline suggestions for publicity stories,
newspaper advertisements, lobby displays,
street stunts and many highly original ideas
in the way of exploitation.

Aschers to Open House

The Commercial theatre at 92nd street
and Commercial avenue, Chicago, the
latest addition to the circuit of houses
owned by Ascher Brothers, will be
opened on or about Labor Day.

MAURICE TOURNEUR HAS NEW STUDIO MANAGER

Robert B. Mclntyre (left) discussing Indian costumes for "The Last of the
Mohicans," with M. Tourneur, who is producing the screen version of James
Fenimore Cooper's book.

September 4, 1920

EXHIBITORS HERALD

I Russell's "Man Who Dared" His Best I

Fox Will Publish Star's First Picture of New Season |
The End of This Month — Eileen Percy Has the Leading
Feminine Role — Feature Has Exploitation Possibilities §

aWMBMMBMMMMMMaUUniBlUniilllllUlllillllll ■iiiiniiiiiiiiiiimiiiiliiiimiilmllii'iiiii'iiiiiliiiiiiiiiriimmMiiiiiiiimiiM; iiiiiiiiHihimiiiminiiiiiniii.mimi mmiiimiiiiiiniimiig

WILLIAM RUSSELL, the masterful
star of William Fox, appears in his
first production for the new season, "The
Man Who Dared," at the end of August.
This picture, which has been heralded
as something new in Western drama,
claims Julius G. Furthman as its author
and is an absorbing tale of romance and
adventure among the California red-
woods.

The opening scenes are laid in a Cal-
ifornia lumber camp, and show the felling
of giant redwoods, the method by which
they are hauled to the mills, the final
preparation and shipment to the outside
world. These scenes are intensely in-
teresting and instructive, and a distinct
departure in a dramatic production. The
closing scenes of the production swing
to a delicate and subtle handling of a
religious theme. Here is something
wholly novel in a Western production.
* * *

The picture is presented with broad,
sweeping strokes and snappy, rapid-fire
action. It deals with a man who under-
stands no law save that of might. He
rules the lives of the people at his lum-
ber camp with an iron hand, crushing all
that stands in his way. And then he
meets a little girl who appeals to his

finer senses. He falls in love, and his
life is entirely changed.

There are bare fisted fights which make
the blood tingle, and strong, virile action
dominates the story throughout. The
final climax is thrillingly dramatic.

William Russell fits naturally into the
role of Big Jim O'Kane, the powerful
boss of the lumber camp. He gives a
most convincing and natural perform-
ance. The leading woman is Eileen
Percy, who since the picture was made
has been elevated to stardom by William
Fox. Her fascinating personality lends
the touch of pure romance that tempers
the intense storv.

Emmett J. Flynn, who directed "The
Man Who Dared." has supplied not only
novelty to this picture, but some unusual
lighting effects. His previous Fox pro-
ductions are well and favorably known
to exhibitors.

Much "in the way of advertising and
exploitation suggests itself naturally in
this picture, and much can be accom-
plished with very little cost in the matter
of creating the atmosphere of the Cal-
ifornia lumber camp. "The Man Who
Dared" appears to be the most effective
Fox picture William Russell thus far has
made.

WILLIAM RI'SSELL
The William F»\ star and his director.
Scott Dunlau, resting hctween scenes of
their newest story.

Several Territories Already Sold by

Howells on Serial, "Son of Tarzan

"Half a Chance" to be
Distributed by Pathe

(Special to Exhibitors Herald)
NEW YORK, Aug. 24.— "Half a
Chance," a Jesse D. Hampton special,
has been acquired by Pathe Exchange.
Inc., for distribution. Robert Thornby
directed the picture, which is adopted
from the novel by Frederick S. Isham.

The featured players are Mahlon Ham-
ilton and Lillian Rich.

This story of Isham's strikes out with
a sturdy punch from the very first in-
cident, and closes with a snap that in-
sures it becoming one of the outstanding
features of the forthcoming season.

Capital Corporation Ready
Soon With New Program

Since its reorganization, studio and
executive heads of Capital Film Corpora-
tion, have been working strenuously to
complete their plans for the coming
season.

Fritzi Ridgeway is the first star to be
signed on the new program. In ten
productions now ready she has run the
gamut of characters from society matron
to tomboy. The Ridgeway pictures will
be two reels in length, published twice
a month. Besides the Ridgeway fea-
tures and the Tusun comedies, Capital
has several multi-reel productions in
view in the coming year.

DEAD MEN TELL NO TALES

Several territories have been definitely
closed on "The Son of Tarzan," the big
animal jungle serial adapted from the
book of the same name by Edgar Rice
Burroughs, which is being produced by
National Film Corporation for distribu-
tion by David P. Howells on the inde-
pendent market.

In the following territories contracts
have been signed and the first deposit
paid: Western Pennsylvania and West
Virginia, sold to Albert A. Weilland of
Standard Film Exchange of Pittsburgh:
Missouri and Kansas to Richards and
Flynn of Kansas City; Indiana to Robert
Lieber and Company of First National
Exhibitors Circuit of Indianapolis.
Options Are Taken

Options have been taken on eastern
Pennsylvania, Kentucky and Tennessee,
Florida, Georgia, North and South Caro-
line. Virginia and Alabama by the T'irst
National Exchange for those territories.
The options are just as a matter of pro-
tection until the owners of the exchanges
can arrive in New York and negotiate the
contracts. There is also in course of
negotiation a deal for the entire North-
west.

Inquiries and bids have been received
from every territory in the United States
for this picture, it is said, but no attempt
has been made to sell as yet until the
exchanges of First National have been
given an opportunity to state whether or
not they desire to handle the picture.
British Rights Sold

The entire rights for the picture have
been sold for the United Kingdom to
W. and F. Film Service, Ltd.. of Lon-

don, the picture being bought in this
country after a preview of the early
episodes by David Mundel. Mr. Mundel
returned to England on August 12 to
immediately arrange for a big trade
showing. He is enthusiastic over "The
Son of Tarzan" and believes it will be
one of the biggest box office attractions
that has ever been shown in the British
Isles.

The sales campaign on "The Son of
Tarzan" for the United States and Can-
ada is under the personal direction of
George H. Hamilton.

Trinz Will Construct
Indiana Harbor House

(Special to Exhibitors Herald)
INDIANA HARBOR, IND., Aug. 24,
— A new motion picture theatre to have
a seating capacity of 1,600 is said to be
planned for this city by the newly organ-
ized Cosmopolitan Theatre Company. An
option has been obtained on a theatre
site in Cedar street near 137th street.
The officers of the company are: Joseph
Trinz. president; Jacob Handelsman.
treasurer, and Bernard J. Brown, secre-
tary.

Start Casting for

Next Pickford Film

(Special to Exhibitors Herald)
LOS ANGELES. August 24.— Mary
Pickford has started casting for her new
picture, written by Frances Marion and
yet unnamed. It will be made at the
Brunton studios.

EXHIBITORS HERALD

September 4, 1920

Sterling Signs With Special Pictures

To Make Series of Comedies Yearly

LOS ANGELES, Aug. 24. — Ford
Sterling, the Mack Sennett star, this
week signed a contract with Special
Pictures Corporation to make a series
of special comedy productions yearly,
which will be published as comedy super-
specials by the Los Angeles organiza-
tion. Sterling, who is perhaps best
known for his work in "Yankee Doodle
in Berlin," the big Mack Sennett spe-
cial, which Sol Lesser exploited with
Sennett bathing girls in person all over
the country, will be given every facility
for making high class comedies, jammeS
with laughs, according to Louis W.
Thompson, president of Special.

Special Pictures have started a policy
of obtaining big comedy stars for their
pictures, having recently signed Chester
Conklin, of "Uncle Tom Without the
Cabin" and "Salome vs. Shenandoah"
fame; Gale Henry, Reggie Morris, who
directed "Married Life" for Sennett; and
Charlotte Merriam, well known Univer-
sal comedienne.

H. J. Roberts, general sales manager
of the organization, returned from an
Eastern trip this week, and announced
that by October 1, Special will have
eight publications weekly. They are the
Comedyart, made up of a 1,400 foot

comedy, 400 foot scenic, and 200 foot
novelty; the Comiclassics, starring Char-
lotte Merriam, directed by Reggie Mor-
ris; the Sunset-Burrud scenics; Clay-
play comedies in Animated Mud; the
Chester Conklin specials; the Gale
Henry specials; the Milburn Moranti
comedies, and another series of two rjel
comedy specials to be announced later.
Make New Affiliations

Roberts announces new exchange af-
fixations in many of the larger cities of
the east, which will mean increased dis-
tributing facilities for the output of
Special Pictures Corporation.

"His Wife's Relations" is the tentative
title of the first Chester Conklin comedy,
which has been started.

DEAD MEN TELL NO TALES

SCENES FROM D. W. GRIFFITH'S NEW FEATURE "THE LOVE FLOWER'

Richard Barthelmess and Carol Dempster are the featured players in the Griffith production which is to be published through
United Artists Distributing Corporation, September 5. It is the story of the love of a daughter for her father.

September 4, 1920

EXHIBITORS HERALD

^wuimiuiiiiiim:!iiUMiiiH!i;!iiiiiiiiM

Issue Griffith's Next September 5

United Artists Announces That "The Love Flower" Is a
"Sensational and Highly Dramatic Picture" Which Is
To Receivz Extensive National Advertising in Newspapers

iaUnMBUHIIHIMIIIIW^

^T-HE LOVE FLOWER," ihe latest
1 David YVark Griffith production,
a spirited drama in a setting of ex-
quisite beauty, will be published by
United Artists Corporation on Septem-
ber ">. according to the announcement of
Hiram Abrams, president.

The theme of the production is based
on a sensational story by Ralph Stock,
that ran in Collier's Weekly, and created
no end of interest among its readers.
It was the featured story of that national
magazine for several weeks and was ex-
ploited by Collier's in an exceptional
manner. There was so much of the un-
usual, sensational and highly dramatic
in it, that it stood out as one of the best
contributions to magazine literature for
the vear.

* * *

Mr. Griffith is running an enormous
national advertising campaign for this
production, beginning with a two-page
spread in the Saturday Ex'cning Post,
issue of August 14, to be followed by
additional copy a few weeks later. Mr.
Griffith is considered one of the most
consistent national advertisers in the
motion picture field, and he is planning
to conduct a national advertising cam-
paign for each of his forthcoming United
Artists' productions.

In addition to the extensive Saturday
Evening Post campaign, the advertising
agency handling this campaign for Mr.
Griffith has arranged for a cooperative
newspaper campaign in every city in the
United States where the production is
to be shown, a week or two prior to its
publication in 'that particular community.
No other previous Griffith production
will have had the enormous advanced
advertising and publicity campaign that
"The Love Flower" will receive.

* * «

United Artists Corporation, through its
advertising, publicity and exploitation
departments, has outlined an extensive
campaign of exhibitor aids that should
be of great help to showmen in present-
ing "The Love Flower." Every aid sug-
gested is devised to bring additional
revenue to the box office and many sug-
gestions are contained in their folders
that will be the means of reaching every
picture fan in all communities.

The story of "The Love Flower" is
unusually dramatic, telling of the won-
derful love of a daughter for her per-
secuted father. The father is being
hounded to the very ends of the world,
yet the girl dares to plan the undoing of
the man who aims to bring disgrace
upon the very light of her heart and
soul.

Not one woman in 10,000 would do
what this daughter dared to do to save
her father. Not one woman in many
times that number would have clung to
the heart strings of her parent through
their many trials and tribulations, as did
this child of nature. Without her
father's knowledge, she plotted to give
away all that was near and dear to her,
even to the extent of her own life, to
save him from undeserved disgrace and
give him a few more happy days on
earth.

The development of this theme, Mr.
Griffith has handled in a masterly man-
ner, it is said, and has carried with it a

wonderful and spirited love plot between
the girl and Richard Barthelmess. In
the selection of his players for this pic-
ture, Mr. Griffith has used great care,
so as to assure his story of the most
faithful interpretation. His players,
headed by Richard Barthelmess and
Carol Dempster, include George Mac-
Quarrie. Anders Randolph, Florence
Short, Crawford Kent, Adolphe Lestina.

William James and Jack Manning.
* * *

Sensational in the extreme are the
under water incidents in the story in
which Carol Dempster demonstrates her
exceptional ability as a swimmer. This
is the first time that Mr. Griffith has
used under water scenes in any of his
productions and in them he has pro-
duced some of the most perfect and
thrilling scenes that have ever been
flashed on the screen. There is a light
under water between Miss Dempster and
Anders Randolph that is a genuine nov-
elty in photodrama. This series of
scenes alone will assure "The Love
Flower" of that always-to-be-desired
asset — "word of mouth" advertising.

Nicholas Schenck, of the Marcus
Loew organization, after seeing "The
Love Flower," declared that it was one
of the very best productions that has
come to the screen from Mr. Griffith's
studio.

Gets Van Loan Story

(Special to Exhibitors rlcrald)

LOS ANGELES, Aug. 24.— Charles
Raj- has purchased the Charles E. Van
Loan story, "Scrap Iron," published in
the Saturday Evening Post.

DAVID III 1LER
Star of the D. \. Sclnvab Production,
••Fiokle Women," adapted from a Satur-
(!.-:> LCvenitlg Post x,ory by Sophie Kerr.

Oklahoma Exchange

Established by Select

(Special to Exhibitors Herald)

OKLAHOMA CITY, OKLA.. August
24. — The Select Pictures Corporation has
opened an exchange in Oklahoma City
to take care of all of the State of Okla-
homa, the northwest portion of Arkansas
and the extreme northwest end of the
state of Texas, distributing the Select.
Selznick, and National productions for
this territory.

H. R. Binford. who has been connected
with the Select pictures Corporation at
Dallas. Texas the last three years, will
be the manager of the Oklahoma City
office, and predicts a large business there.

Pearson Will Distribute Arrow's

"Thunderbolt Jack" In Far East

Arrow Film Corporation announces
that a contract for the distribution of its
serial, "Thunderbolt Jack," has been
signed with J. Pearson & Company of
Bombay. India, for distribution of the
picture in the Far East.

The seventh episode of the serial is
nearing completion on the West Coast
and the tentative date for publication is
October 15.

The Pearson contract is said to be
one of the biggest foreign contracts ever
made by an independent distributor.
Some idea of the territories covered in
the contract is noted in the list of coun-
tries taken in under the head of the Far
East. They are India, Burma, Ceylon.
Strait Settlements, Dutch East Indies,
Federated Malay States, Siam. China.
Japan, Philippine Islands, and Mesopo-
tamia.

Other Contracts Closed

In addition to this foreign sale, the
Arrow announcement states that within
the past week three other contracts on
this serial were closed. The New Eng-
land territory, comprising six states, was
sold to Lightning Photoplay Service of
Boston. This same organization handled
the serial "Lightning Bryce." in which
Tack Hoxie. the star of "Thunderbolt
jack." was featured. Western Missouri
and Kansas were sold to Federated Film

Exchanges of Missouri, with headquar-
ters in Kansas City. While in New York
R. C. Price of Hygrade Picture Company
of Charlotte. N. C, contracted for the
serial in North and South Carolina.

The Arrow statement contends that
the sales noted in the foregoing are
evidences of the popularity of Jack
Hoxie. and the manner in which this
serial will be received by exhibitors and
the public. Constant queries regarding
the serial are being received at the
Arrow offices and indicate, according to
the Arrow statement, a rapid disposition
of the territories on this picture.

Berwilla Is Producing

"Thunderbolt Jack" is being produced
by Berwilla Film Corporation and is
being directed by Murdock MacQuarrie.
Joe Brandt, well known serial producer,
is supervising the production. Marin
Sais, well known serial leading woman,
plays opposite Jack Hoxie, and much of
the dramatic quality of the serial is due
to her splendid work.

A review of the first few episodes, ac-
cording to the Arrow statement, is evi-
dence of the attractiveness of this serial.
The action is said to be intense from
the start, and there is no let up in the
dramatic situation demanded in a suc-
cessful serial.

EXHIBITORS HERALD

September 4, 1920

Dead Men Tell No Tales

Press Book on Jans
Film Comprehensive

"Wings of Pride" Layouts
Are Done by Artists
Of Experience

W hat is said to be one of the most
comprehensive and elaborate campaign
books ever issued on a feature picture is
to lie made available for exhibitors oy
Jans Pictures. Inc., on the Olive Tell
feature, "Wings of Pride."

From cover to cover it is full of ma-
terial that will be of very great help in
putting the picture over in a big way.
The front cover, in several colors, is
fully worthy of framing in the lobby.
There are a number of unusual news-
paper stories contained in this press
book of the sort that newspaper editors
will be glad to use, it is said.

Advertising layouts, for which cuts
are supplied, have been done by an artist
who knows his business thoroughly and
a copy writer who has had wide experi-
ence in planning the sort of advertise-
ments that bring in the business. The
art work and copy of these advertise-
ments have been made to blend per-
fectly and are of the kind that will show
up well in the papers.

The exploitation suggestions outlined
in the Jans press book for "Wings of
Pride" were written and compiled by the
man who introduced modern methods of
exploitation to the trade through the col-
umn of one of the well-known trade
journals.

There are ideas suitable for the lobby,
for street stunts, for merchant tie-ups
and a hundred and one ways in which the
live wire exhibitor can get extra business
on this feature.

John S. Robertson Will Be Made

Feature Director by Paramount

Women in Politics is

New Fox Feature Plot

Eileen Percy will appear on August 22
in her first starring vehicle for Fox, "Her
Honor the Mayor," from the stage play
by Arline Van Ness-Hines.

The story concerns women in politics
and should make appeal because of the
participation of women today in political
life. Miss Percy, who enjoys an enviable
following among picture fans, is well
known for her work as leading woman
opposite William Russell. A supporting
cast of marked strength is headed by
Ramsey Wallace, and includes Charles
Force, William Fletcher and Edwin
Booth Tilton. Many exploitation stunts
suggest themselves in hooking up with
current political activity.

Robert Brunton Special

Has Pathe Distribution

With the completion in Los Angeles
of Robert Brunton's big special featuie
from the novel by Frances Nimmo
Greene, "The Devil to Pay," announce-
ment is made that the production will be
distributed by Pathe Exchange, Inc.

An all-star cast appears in "The Devil
to Pay," with Roy Stewart, hero of in-
numerable Western dramas, playing the
leading male role, and Fritzie Brunette,
one of the best known leading women in
motion pictures, opposite him. Others in
the cast are Robert McKim, George
Fisher, Evelyn Selbie. William Marion
and Richard Lapan.

John S. Robertson, director of John
Barrymore in "Dr. Jekyll and Mr.
Hyde," and many other productions for
the Famous Players-Lasky Corporation,
lias been granted, by Jesse L. Lasky,
the privilege of directing his first spe-
cial production for Famous Players-
Lasky Corporation. The vehicle chosen
to place Mr. Robertson before the public
as a feature director is "Sentimental
Tommy," the story by "Sir James M.
Barrie. The scenario has been com-
pleted by Josephine Lovett. Her adap-
tation was made from a combination of
all the books of "Sentimental Tommy"
and will follow the escapades of Tommy
as a boy and ending when he has
reached maturity. His escapades have
amused and endeared him in the hearts
of both young and old of Britain and
America for years.

Seek Author's Criticism

Mr. Robertson has sent a copy of the
adaptation to Sir James for his criticism
and hopes to hear from him before com-
mencing the production. Thrums, about
which the action in the book takes place,
is of course a fictitious name, but it is
in reality the home and birthplace of
Sir James, Kerrie Muir.

With regard to the selection of cast
Mr. Robertson is proceeding with the
utmost care. The two leading charac-
ters, that of Tommy and Grizel, the girl
offer unusual opportunities to those se-
lected to play them. A great deal de-
pends upon the selection of the char-
acters as described by Barrie and it is
by no means an easy task. Mr. Robert-
son is determined to make this a master-
piece and is allowing no opportunity to
slip by.

With Company Two Years

John S. Robertson has been directing
for the Famous Players-Lasky Corpora-
tion for the past two years and more
and in that time he has turned out many
successful pictures. Coming to this
country from Ontario, Canada, his birth-
place, after receiving his education in
Canadian schools and colleges, he found
in New York, unusual opportunity await-
ing him upon the stage. He played with

the Murray Hill stock company for a
number of years, following which he was
leading man in "The Commuters," "The
Man of the Hour," with Maude Adams
for two years in "L'Aiglon," and for
two years with Rose Stahl in "Maggie
Pepper," which was his last appearance
upon the stage. As leading man for
Anita Stewart in "The Combat," he be-
gan his motion picture career, following
which he began directing. Some of his
best known productions are with John
Barrymore in "Here Comes the Bride,"
"Test of Honor," and "Dr. Jekyll and
Mr. Hyde"; with Marguerite Clark in
"Let's Elope," "Little Miss Hoover,"
"Come Out of the Kitchen"; with Billie
Burke in "The Make-Believe Wife,"
"The Misleading Widow," "Sadie Love"
and "Away Goes Prudence," and many
other productions.

Venice Theatre Now

Popular for Previews

LOS ANGELES, Aug. 24.— The Cal-
ifornia Theatre at Venice, the beach
town near Los Angeles, is getting to be
the preview center of the Pacific Coast.
Recently Carter de Haven's "Twin Beds"
was given its premier. Also, Monroe
Salisbury's first independently produced
feature, "The Barbarian", was shown to
a big crowd of film executives, and Max
Linder's first American-made comedy,
"Seven Years Bad Luck", was run.

Gourtland Company

Films Fairy Tales

LOS ANGELES, Aug. 24.— Indian-
apolis capital is said to be behind the
Courtland Pictures Corporation, a new
company formed to film fairy tales. The
company gets its name from Courtland
J. Van Deusen, a film director. Other
officers are A. J. Rucker, an attorney of
Marion county; C. R. Hamilton, secre-
tary, and Otto L. Klauss, treasurer. The
latter is state auditor of Indiana.

Willat Takes Rural

Drama io New York

LOS ANGELES, Aug. 24.— C. A.
(Doc) Willat, president and general
manager of the Willat Productions, Inc.,
is on his way to New York with the
negative and one print of "Down Home".
The rural drama was written by F. N.
Westcott, a brother of the author of
"David Harum". The production is the
first to be directed by Irvin V. Willat
under his own banner.

Robert Wells Made

Sennett Sales Head

LOS ANGELES, Aug. 84.— Robert
Wells, former Universal executire under
the H. C. Davis and William Sistrom
regimes, has been made personal repre-
sentative for Mack Sennett. He will be
directly in charge of sales exploitation.

JOHN S. KOHKHTSON
Director of npeclal production* for Vt
I'l.-i} «TN-I.n>k> Corp.

Change Rochester House

ROCHESTER, IND., Aug. 24.— The
front of the Paramount theatre is being
refinished. Manager Wilson will soon
install two new projectors.

PKAD MENTEI.L NO TALES

September 4, 1920

EXHIBITORS HERALD

Study in "Oil," or How Empey Did It

That the Path of a Producer Is Not Always Smooth
Is Attested by This Story Which Gives Some Inside
Information on the Gusher Fields Near Shreveport

SHREVEPORT, LA., Aug. 24. — A
20,000 barrel gusher, right in the
"wonder pool" of the world, namely
Homer ; a Texas "teamio" whose vocabu-
lary would put to shame that primary
color which inhabits the fabled moun-
tains of Virginia; thirty-eight dis-
gruntled— happy and vice versa — motion
picture actors, mud and an eight-mule
team, all played a prominent part in the
preparation of Arthur Guy Empey's film
picture. "Oil," recently staged and pic-
tured here, one of the first picture plots
to be woven about the oil industry.

To get into Shreveport is easy, but
to get into the outlying oil fields "is a
different thing," as our friend Perlmut-
ter would say. But Guy Empey blazed
his way through mud, rain and other
obstacles, and got there, just in time to
film a gigantic gusher and put over a
stupendous picture.

Incidents played the center of the stage
in bringing the Guy Empey Productions
Company to Shreveport. Empey was
really on his way to Bartlesville, Okla.,
when he was persuaded by friends in
this city to turn back and open a studio
in the metropolis of the Southern oil
fields.

* * *

LOCAL conditions appealed to Empey
and he turned his machine around
and headed back, arriving in this city
simultaneously with a driving rain storm
that was enough to discourage the stout-
est hearted producer. The rain con-
tinued for days, while his company
fretted over the possibilities of ever get-
ting into the oil fields, but Empey stood
pat

His phenomenal luck, which has played
an important feature in his life, was with
him, also several "hunches," and Empey
believes in "hunches." While sizing up
the situation here, he became acquainted
with a "rough-neck," who, besides hav-
ing several years' experience as an oil
scout, knew every derrick by its pet
name. He fell for Empey's smile and
"peppy" ways and gave him the neces-
sary information — "that a gusher was to
be brought in at Homer."

Empey waited to hear no more, but
gathered his cameraman, characters et
al., and hiked happily to Homer — we say
happily, but !

* * *

IT would be tedious to relate the har-
rassing experiences en route to Chat-
ham No. 8, sufficient to say, that after
giddily walking a pipe line for over four
miles, the party sighted sixteen long
cars wiggling in the mud, while to their
strained hearing came the faint mutter-
ing of words not listed in Noah Web-
ster's catalogue, during which the words
were made plain "that the critters were
layin' down on the job."

The ears continued to wiggle, then
sixteen pairs of eyes popped out of "some-
where in northern Louisiana" and

lilllllilllilli;!!!!::^!!!!!!!!!;;^!!!!™!!!!!™!!!]

Submitted by Le

This story, which tells in a very
comprehensive manner, of the pro-
duction activities of Arthur Guy
Empey in Louisiana, where "Oil"
was made, was submitted by the
publicity committee of the Petro-
leum Post of the Oil Industry
Legion. The organization is com-
prised of ex-service men engaged
in the oil industry who are pledged
members of the American Legion.

blinked sympathetically at Empey, while
the rest of the outfit emerged in the
shape of eight tired, muddy, sticky mules,
all struggling to obtain a foothold where
there was no foothold. A blue haze fol-
lowed in the wake of the mules, as a
long, loose-jointed individual, spitting
mud and profanity simultaneously,
ascended through Mother Earth and
raked the brutes fore and aft with a long
snake whip.

Empey's luck came to the front as
usual. Fortified with a bottle of anti-
eighteenth amendment and a goodly
supply of "jack," he easily persuaded the
"teamio" to pilot his party to the land
of the giant gushers.

"THE rest of Empey's story of the
* famous "wonder pool" of the world
has been told in "Oil," recently exhibited
in this city to one of the largest audi-
ences in the history of Shreveport
theatres.

Among his latest productions to be filmed
soon are: "Knockout Jones," a com-
edy-drama; "The Wildcat," which is to
be filmed in this district, built upon the
oil industry; "A Long-Distance Hero,"
a super-production with all the "ear-
marks" of going "over the top," and last,
but not least, the production, "The Ma-
donna of the Hills," a story of a New
York cabaret girl, which is now in the
hands of Empey's publisher.

"The Madonna of the Hills" is to be
the big dramatic feature of the Guy
Empey Productions Company and will
cost approximately $300,000, it is said.
Motion picture and dramatic rights to this
novel have been reserved and will not
be exercised until the advertising and
publicity campaign has been consum-
mated.

Picture plays and books produced by
Empey are: "Over the Top," "The Un-
dercurrent," "First Call," "Talks From
a Dug-Out" and a number of others. He
began writing juvenile stories at an early
age. He is a typical Southerner, though
his work has confined him to the larger
Northern cities. He was educated in
Virginia and soldiered for six years in
Georgia. Texas and Tennessee.

MR .EMPEY is at present working on
the plan* tor the erection of an
immense studio in Shreveport to serve
as headquarters for Guy Empey Produc-
tions Company. Harry L. Keepers,
known as "the globe trotting camera-
man," has been appointed manager of
negative production.

Mr. Keepers, who has just returned
from an eight months 'tour of India.
China and Japan, is one of the best
known cinematographers in the indus-
try and his addition to the staff of Empey
officials is considered an event of con-
siderable interest.

It has been announced that Empey has
signed up a number of Texas league stars
for his baseball team, including "Billy"
Smith of the "Gassers," of Shreveport.
who will tour the states of New York
and Pennsylvania, playing exhibition
games with big league teams. Most of
the games played in New York City
will be at the Dyckman Oval, Empey's
baseball park, which was devoted last
season to the raising of funds for the
benefit of crippled soldiers.

lnrn Horton, Georgre Fisher, Mijcnon An-
derson, Pat O'Malley and Jack Rlehard-
non have the leading; roles In "The Heart
of a Woman," a new state iigrht* feature
being; Issued by Peerless Pictures Corp.

"Merely Mary Ann" with
Shirley Mason Due Soon

With the first run publication of
"Merely Mary Ann," the latest produc-
tion starring Shirley Mason, set for
September, exhibitors throughout the
country who have been "tipped off" that
this picture is viewed as the best the
star has made for William Fox, are be-
sieging Fox Film Corporation branch
managers for playing dates.

DEAD MEN TELL NO TALES

EXHIBITORS HERALD

September 4, 1920

pHMMMUIIMHlt:.! •» , »». .: :.. . i .iilii.llli; •.tltltlltlllllllllirilltllllUIIillllllltlJIIlIUIIIIilllllilllltlllllllilllllll ll'Iltl [1J II llllliiif Iltll [111 II ■■■lilllllllll^fliltinili IJllllJIIIliitlllilt^g

Jose Is Pioneer in Independent Field

First Picture Produced by Him, "The Beloved Vagabond,"
Was Distributed Through Pathe — Director Forms His Own
5 Organization to Make Feature for Associated Exhibitors

nr HE announcement that Associated
■~ Exhibitors. Inc., has engaged Edward
Jose to furnish a picture, which he will
produce independently, has prompted a
statement from the director that he has
produced independently before and is not
entering upon an independent status as a
director for the first time.

Mr. Jose claims to be the pioneer of
the American independent producers, his
first picture, a film version of William
J. Locke's "The Beloved Vagabond," was
produced by Mr. Jose's own organization
and distributed by Pathe.

* * *

"When I entered motion pictures,"
says Mr. Jose, 'the director did not
enjoy the importance as an entity, nor
the large salaries accorded him as today.
The first observation I made while act-
ing in front of the camera, with a view
to gaining requisite knowledge for direct-
ing, was that when I did take up that
line of endeavor, I should do so on an
independent basis. I was convinced that
in that way only could the 'director real-
ize a just and equitable return for his
contribution to the finished production.
"Therefore, when I decided to produce
'The Beloved Vagabond,' I organized my
own company and went ahead producing
the picture, consulting my own ideas as
to what players I should engage, the
time I might spend in filming the story
and all details of the staging. It proved
a success, and I continued to produce

independently. Among my productions
as an independent were 'Simon the
Jester,' 'The Closing Xet,' 'Xedra' and the
serial, 'The Iron Claw.'

* * *

"My reason for discontinuing as an in-
dependent was that the producers real-
ized the importance of the director and
had taken measures to improve his lot.
I then accepted a contract with Para-
mount which I left to direct some of the
Norma Talmadge pictures. Xext I went
with Anita Stewart productions and then
Associated Exhibitors. All these asso-
ciations were most congenial, but there
are many reasons why I welcome again
the status of an independent producer
and director.

"My first contribution as an independ-
ent to Associated Exhibitors, Inc., has
been planned, but at present I can make
no further announcement than that in
my future works I shall engage casts
for the stories I intend doing, and not
stories for the casts. In short. I will
not employ the star system."

* * *

At the time Mr. Jose presented "The
Beloved Vagabond" with Edwin Arden
in the star role the reviewers all cred-
ited him with achieving the first true
characterization on the screen. Locke's
stories were previously thought to be
unsuitable for picturization for the rea-
son that the emphasis of the author was
on character and whimsey. there being
in most cases no plot in the sense that
the film story knows it. Since then many
of Locke's works have been screened.

Mr. Jose's other pictures show a
diversity of subject and handling. He
has done the spectacular, the light com-
edy, the melodrama, the love romance
and the serial, and under each of these
classifications he has pictures that will
be long remembered. His latest work.
"The Riddle: Woman," with Geraldine
Farrar as the star, and which Associated
Exhibitors has announced for publica-
tion on October 3, is reported to be the
best of his contributions to the screen
thus far.

Vidor Manager Back

From An Eastern Trip

LOS AXGELES. Aug. 24.— Charles
Vidor, manager for King Vidor produc-
tions, has returned to Los Angeles after
a stay of several weeks in Xew Vork and
other Eastern points. He reports the
acquisition of film rights to several well
known books and stage productions.
While in Xew York he attended the
premiere of King Vidor's "The Jack
Knife Man." filmed from the novel bv
Ellis Parker Butler.

T. \ E9 ill \ l lit

Director of "ICnrthliound," the (inldnfn
production tthieh I. . - ><'<irrd t reiiit-ndoUM
Murcf-MM :it It* New lork nnd ( hl<-im<>
preni I ere*.

Bushman with Bayne

Signed for Morosco

LOS AXGELES. Aug. 24.— Francis
X. Bushman and Beverly Bayne, who
will be co-starred in a series of motion
pictures and stage plays to be produced
in Los Angeles by Oliver Morosco, ar-
rived in Los Angeles a week ago and
have leased a home. "The Rainbow
P.ridge", from the stage play, will prob-
ably be their first co-starring screen
vehicle.

H. J. REYNOLDS
President of the Reneo Film Company,
Los Angeles.

Extinguish Blaze at
Rialto Before Crowd
Becomes A ware of It

(Special to Exhibitors Herald)
XEW YORK, Aug. 24.— The audience
of 1,000 persons who were in the audi-
torium of the Rialto theatre one night
last week were unaware of a blaze that
broke out in a wash room on the second
flobr.

An employe, notified that smoke was
issuing from the building, rushed to the
second floor and found a blazing waste
paper basket in the wash room. As the
smoke was beginning to drift into the
balcony the employe went into the room
and closed the door after him. He had
the blaze extinguished before arrival of
the firemen.

"Heart of a Woman" Meets
Successful General Sales
With Lewis' Distribution

Jerome Lewis, director of sales for
the Peerless Pictures Company, with
offices at 117 West Forty-sixth street,
Xew York City, reports that his com-
pany have already closed with Al Kahn
of the Crescent Film Company of Kan-
sas City, Arthur White of the Empire
Film Corporation of Xew York, Novel-
tee Film Company of Pittsburgh, Joe
Horwitz of Detroit and Klein Distribut-
ing Corporation of Boston for territory
rights on their successful state rights
offering, "The H.eart of a Woman."

It is described an unusual photo
drama with a strong cast, which includes
such well-known players as Pat O'Mal-
ley, Mignon Anderson, Jack Richardson,
Clara Horton and George Fisher.

DEAD MEN
TELL NO

September 4, 1920

EXHIBITORS HERALD

Fanark Completes First of Series

Of Specials, "The Crimson Cross"

Company Recently Organized With J. D. Levett as
President— Edward Langford Has Lead
In the Initial Production

Fanark Corporation, a newly organ-
ized producing unit, headed by J. D.
Levett, an executive of several large
commercial enterprises, including the
Holbrook Company, has completed re-
cently the first of a series of specials.
"The Crimson Cross," with a well bal-
anced cast of unusual strength.

The story adapted in "The Crimson
Cross" was written by X. Brewster
Morse and is one which involves the in-
teresting effects of hypnotic power in ex-
tracting confessions from criminal of-
fenders of the law. when the third de-
gree and other methods fail. The young
hypnotist, the foster son of chief of
detectives, seemingly has inherited the
power. It is not known from whence
he came and his uncanny abilities, there-
fore, are a mystery. Nevertheless he
has become most successful and looked
to as a last resort in obtaining the truth
in difficult cases.

Langford in Lead

True to the present tendency of per-
mitting metaphysicians to visit prisons
and relieve, in their way of enlightening
criminals as to the destruction of evil
with good, comes a healer of heart
wounds inflicted upon the offenders by
their own modes of living resulting in
their lawful confinement. He appeals
to the young hypnotist to cease the prac-
tice of the drastic employment in dis-
covering the foundation of mysterious
happenings, imploring that he devote his
mentality to a better way. Scoffing at
the older man, the hypnotist continues
his work along the same lines until it is
brought to his own door.

Edward Langford, who became pop-
ular as a leading man at the old World,
playing opposite Ethel Clayton and
Clara Kimball Young, is cast as the
young hypnotist. Marion Swayne is
the inevitable "girl." who takes every
advantage of her opportunity to appear
at her best. Miss Swayne will be re-
membered for her clever work in the
six Erbograph publications as well as
her portrayal of the ingenue in "Howdy
Folks" on the legitimate stage.

Brooks at His Best

Van Dyke Brooks is admirably cast
for the metaphysician. It is said by
those who have followed his work that
he is at his best in this picture.

William E. Hallman handles a role of
a Russian bolshevist in a manner which
will retain his place among the foremost
emotional actors of the screen, and
Eulalie Jensen, the heavy woman oppo-
site, is all the splendid part demands.
She was recently seen with Robert Gor-
don in a Blackton production.

Others in the cast are Archie Clark,
who hails from Thanhouser. and more
recently seen in vaudeville. Josephine
Williams. Augustus Phillips and others.

D. J. Levett, a newcomer in the film
industry, in a recent interview declared:
Stories Must Be Clean

"There has been no particular reason
for having said little about our ambi-
tions in the production end of motion

DEAD MEN TELL NO TALES

pictures. 'The Crimson Cross' has not
been publicized heretofore for the reason
that we have our own ideas along those
lines, the same as we have our own be-
liefs regarding the kind of pictures we
desire to produce and their reception.
We insist upon clean, wholesome stories,
down to date close to facts portrayals
of uniform, consistent quality. One
might say that our ambition is to be
able to offer what can be handed down
through the channels of the industry as
'value received.' "

Aywon Completes Feature'
Starring Florence Chase

"The Woman Above Reproach," a
feature soon to be presented by Nathan
Hirsh, president of Aywon Film Cor-
poration, has been completed. It stars
Florence Chase, who will be presented
in other features by Mr. Hirsh.

Following the publication of "The
Woman Above Reproach," other big fea-
tures will be published, including the
novelty film, "The Evolution of Man."
which undertakes to expound the Darwin
theory, and which features Jac, the Man-
Ape with human intelligence. "The
Woman of Mystery." starring Grace
Cunard, is also scheduled for early pub-
lication as well as several other features
to be announced later.

Neal Hart Productions Are
Bought by First National

Announcement has been made by First
National Exhibitors' Circuit that its
Minneapolis exchange has contracted
for the entire year's output of Pinnacle
Productions featuring Neal Hart.

J. F. Cubberly, manager of Minne-
apolis First National Exchange, closed
this deal writh Eddy Eckels, general
manager of Independent Films Associa-
tion, distributors of the Neal Hart
Specials. There will be eight Neal Hart
pictures published within the next twelve
months, beginning October 1 and con-
tinuing at regular six week intervals
thereafter. First National will have ex-
clusive distribution of these pictures in
the states of Wisconsin, Minnesota,
North Dakota and South Dakota.

Rembusch Buys Building
Which Houses Theatre

(Special to Exhibitors Herald)
SHELBVVILLE, IND., Aug. 24 —
Frank J. Rembusch of this city, owner
of the Alhambra theatre and a string of
theatres in other cities in Indiana, has
bought the Knights of Pythias building
at Columbus for §30,000. He operates a
motion picture theatre in the building.

Hickman is Directing a
Benjamin Hampton Film

LOS ANGELES, Aug. 24.— Howard
Hickman, husband, and director of most
of Bessie Barriscale's features, has signed
to direct for Benjamin Hampton. His
first screen story will be "The Killer"
by Stewart Edward White. >

Popular Character Lead

Theodore Roberts, the Famous
Players - Lasky Actor Who Is
One of the Screen's Most Be-
loved Figures.

Road Show Will Feature

New Exploitation Stunt

According to the intentions of con-
tract holders on the all-Indian picture,
"Before the White Man Came," which
Arrow is distributing, this picture will
be given a novel exploitation.

Previous announcemeuts from Arrow
stated that several contract holders
would put a road show on tour with
this picture. Now comes the news that
A. C. Bromberg ' of ' the Bromberg At-
tractions of Atlanta has contracted for
the all-Indian picture for the states of
North and South Carolina, Georgia,
Florida. Alabama and Tennessee, and he
will put on tour five road companies,
each carrying a special Indian orchestra
and bally-hou. "Before the White Man
Came" contains no white actors and was
produced by the Northwestern Film
Corporation of Wyoming. The picture
was made under special permission from
the Department of the Interior of the
United States government. The mem-
bers of the cast belong to the Crow
tribe of Indians.

De Witt Receiver in

Hallmark Bankruptcy

(Special to Exhibitors Herald)
NEW YORK, Aug. 24.— Benjamin P.
DeWitt has been appointed receiver for
the Hallmark Pictures Corporation
against which an involuntary petition in
bankruptcy was filed a week ago.

Sparkman Has New House

REYNO. ARK. — Harry Sparkman has
sold his theatre at Spiro and has acquired
the Pastime here.

DEAD MEN TELL NO TALES

EXHIBITORS HERALD

September 4, 1920

Robertson-Cole Has Three Features, "Bottom of the
World," "Man's Desire" and "The Mints of Hell" that
It Considers Good for Screening During the Summer

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Puinum Levitt Leases Building

1 Drive on Snow Pictures Nets Results I To Remodel as Theatre

(Special to Exhibitors Herald)

LAFAYETTE, IND., Aug. 24.—
Martin M. Levitt, for the last four years
manager of the Arc theatre, has leased
from M. A. Metzger Company the rooms
at 116-122 North Fifth street, which he
will remodel as a theatre to be operated
as the Arc theatre. He will be forced
to vacate the theatre now in use to make
room for the new Hub Block to be erected
by Hirsh Brothers on the corner of Fifth
and Main streets. The rooms leased by
Mr. Levitt are used by the Metz hotel
and the Oakland automobile agency.

Work on the new picture house has
commenced and it is to be ready for
occupancy early in September. The seat-
ing capacity will be 600. A canopy and
illuminated sign will adorn the front
of the theatre. A ladies' rest room will
be provided. Mr. Levitt has not de-
finitely decided on the sort of music he
will have.

THE "Snow Pictures Drive" instituted
recently by the Robertson-Cole sell-
ing force has borne good fruit, accord-
ing to the branch managers' reports.
The drive, organized and executed with
all the deftness and pep of a war drive,
was evolved for the purpose of furnish-
ing the exhibitors with summer-show-
ing subjects which would have a ten-
dency to keep audiences cool.

Robertson-Cole, possessing three five-
reel features, "The Bottom of the
World," "Man's Desire" and "The
Mints of Hell," and any number of ad-
venture scenics, which came easily un-
der the category of "snow pictures" be-
cause of their remarkably beautiful snow
and ice scenes, felt that the exhibitor on
the lookout for service designed to please
as well as entertain audiences would be
only too glad to show these pictures dur-
ing the heat of summer, providing their
desirability was pointed out to them.

* * *

The selling force was acquainted with
these facts and then told to go ahead.
The exhibitor who advertises his theatre
as "the coolest place in town" could not
afford to pass up features, it is said,
which fitted his requirements naturally
and others who saw the advantages of
advertising the "snow pictures" quickly
responded. Result: Score 100 per cent
for the Robertson-Cole selling policy.

"The Bottom of the World" is suited
to the purpose of the drive. Depicting
as it does Sir Ernest Shakleton's daring
and thrilling attempt to cross the South
Pole, the main action takes place among
the wastes of the frozen South. For
two years the heroic members of the ex-
pedition battled against the ever-present
dangers of the Polar Seas, completely
cut off from the outside world. Surely
a picture for hot weather showing.

* * *

"Man's Desire," a Robertson-Cole pro-
duction with Lewis S. Stone as the star,
is a drama of the North woods, set in
the primitive fastnesses of the Rockies.
The beautiful snow scenes of this picture
are said to be unsurpassed for sheer
loveliness of detail. The picture, aside
from its scenic beauties, is a box office
winner in point of story appeal. The
story, written by Stone himself, star of
the stage and screen, is the tense,
dramatic recital of the adventures of a
"straight shooter" in a straight-shooting
country.

The snow scenes in "The Mints of
Hell," a William Desmond vehicle pro-
duced by Jesse D. Hampton, are said to
be among the most remarkable ever
seen on the screen, according to well-
known critics. The story is set in
Alaska and all of the outdoor scenes were
taken in the famous "Lillimuit Divide" in
the middle of the Arctic winter.

The big snow storm scenes during an
exciting dog sled race is a most graphic
bit of realism which adds tremendously
to the production. The drama tells the
story of a man who went alone along
the unknown trails and found "The
Mints of Hell," the name given to Flat
Gold, which is black and soft and flat
like coins from "the mints of hell."

The appeal of the adventure scenics
issued by Robertson-Cole are already a
by-word in the trade. Progressive ex-
hibitors required no lengthy arguments
to be convinced of the wiseness and
business sense of showing these program
fillers during the summer months.

The campaign will be pushed with un-
abated vigor throughout the summer, the
Robertson-Cole executives announce.

"Ruth of the Rockies" Is
To Begin With Big Booking

"Ruth of the Rockies," Pathe's new
serial starring Ruth Roland, will begin
its run of fifteen weeks on August 29,
with a record breaking number of first
run bookings.

When Pathe first announced the new
picture as a Western serial with Ruth
Roland as the star a quick response
from all parts of the country resulted in
heavy advance bookings, and, as the date
of publication drew nearer, all branches
reported an increasing demand for the
offering. Miss Roland's greatest suc-
cesses of the past were made in Western
episode plays and the general impression
seemed to be that historv would repeat

itself.

Promise Big Hit in Buck
Jones' New Western Play

Buck Jones, the dashing hero of Wil-
liam Fox western drama, will be seen
soon in his first picture for the new
season, "Firebrand Trevison," from the
pen of Charles Alden Seltzer.

The star is supported by an excellent
cast headed by Winifred Westover.
Stanton Heck and Katherine Van
Buren fill important roles.

Ince Acquires Director

Horace Williams, one of the best
known casting directors on the West
Coast, has been appointed by Thomas H.
Ince to succeed Freddie Fralick, re-
cently resigned. Williams has been with
Famous Players-Lasky.

SEVEN LITTLE MIAMI VALLEY LEAGUE BOOSTERS

Left to right — A. W. Schafer, Grand theatre; Gus Kinzler, Wyoming theatre; G. W.
Oxrider, People's theatre; B. Wheeler, Royal theatre; A. F. Kinzler, Elite thea-
atre; H. Guy, Apollo theatre; Dr. H. Q. Alexander, Edgemont theatre, all of
Dayton, Ohio

September 4. 1920 EXHIBITORS HERALD

PAULINE FREDERICK AND OTIS SKINNER IN ROBERTSON-COLE FILMS

Scene from "Iris," the adaptation of Arthur Wing Pinero's celebrated play, Miss Frederick's first Robertson-Cole picture,

and Otis Skinner as Hajj in the dungeon scene from "Kismet."

"The Untamed," Tom Mix Feature,

Given Week Run at the Capitol

Tom Mix, the Western star of William
Fox, was selected by S. L. Rothapfel,
managing director of the Capitol theatre,
New York, to occupy the screen of the
world's largest playhouse for the week
of August 22. in his latest production,
"The Untamed." from the pen of Max
Brand.

Declared to Be Unusual

"This production was selected for the
greatest motion picture house in Amer-
ica because it is a strikingly unusual
picture, teeming with virile action in pic-
turesque western atmosphere, crowded
to the last foot with breathless, hair-
raising stunts, sensational feats of horse-
manship and gun play." declared a Fox
official, "It is an absorbing tale with a
big heart interest in which the element
of suspense is sustained throughout.

'"Emmett J. Flynn. who directed 'The
Untamed,' has outdone himself in his
effort to obtain the spectacular and sen-
sational. He has provided a cast of ex-
cellent merit to support Tom Mix. The
leading woman is Pauline Starke, pleas-
antly remembered for her work in 'The
Courage of Marge O'Doone' and other
successful pictures. She lends a delight-
ful charm and spirit of romance to the
story, and her work will go far in in-
creasing her already large following.
Others who lend admirable support are
George Seigmann, well known in motion
pictures and stock companies through-
out the country; P. M. McCuIlough.
known for his excellent portrayals of
■heavy roles in numerous Broadway at-
tractions; Henry Barrows and Charles
K. French, who need no introduction to

the motion picture public, having spent
years before the camera.

" The Untamed,' which has been
shown privately, is declared to be the
greatest motion picture Tom Mix has
made, and the very fact that it is
booked for the Capitol should be suffi-
cient evidence of its extraordinary merit.
It is a picture which fits naturally into
the program of any class of theatre,
containing every element that will ap-
peal to the classes as well as the masses.

"Its bookings throughout the country
are reported as already very heavy."

"Son of Wallingford"
Placed in Production

Vitagraph Is Making Picture
Under the Supervision
Of G. R. Chester

Work has been started on the produc-
tion of "The Son of Wallingford," an-
other big Vitagraph special upon which
several hundred thousand dollars, it is
said, will be expended. The story is
after the best style of Lillian and George
Randolph Chester, who have won inter-
national repute as creators of J. Rufus
Wallingford and his partner, Blackie
Daw.

The production will be made in Yita-
graph's Brooklyn studio with a special
cast. Mr. and Mrs. Chester have drawn
minute descriptions of each character
that the actor may interpret the role with
all its subtlety.

Chester to Supervise

Location finders are actively engaged
scouring the country for ideal locations.
Many of the scenes are laid in pic-

turesque villages and along country
roads.

One of the big spectacular scenes will
be a pageant fashioned after an Indian
Dunbar.

Mr. Chester will personally supervise
the direction and editing of the produc-
tion. While "J. Rufus" and his side part-
ner. "Blackie Daw," will appear in the
new adventures of the Wallingford
family. "The Son of Wallingford" will
not be in any way a sequel to the earlier
stories of Wallingford.

Clever As Original

Those who have read the story de-
clare that it has all the cleverness and
ingenuity which characterized the earlier
Wallingford stories, with the added
charm of a riper style. They declare
that it places extraordinary obligations
upon Vitagraph, to do full justice to the
material and the public demand for a big
super-feature.

Last Episode of Tarzan

Sequel Due December 1

Eisjjht months will have elapsed from
the time the National Film Corporation
of America began on the production of
the Edgar Rice Burroughs "The Son of
Tarzan," until the concluding episode is
finished, according to Captain Harry M.
Rubey. the National's president.

Director Harry Revier will not be
rushed for time, as he is allowed one
month to film two episodes and is doing
the work as excellently as possible.

EXHIBITORS HERALD

September 4, 1920

Madonnas and Men" Feature to Be

Put on State Right Market by Jans

F. E. Backer, general manager of Jans
Pictures, Inc., announces that the organ-
ization will state right its big feature,
"Madonnas and Men." Mr. Backer and
his • associates believe that the picture
can get wider distribution and be shown
to a greater number of people through
state right distribution.

"Madonnas and Men" will be put over
in the manner that it deserves, it is said.
Negotiations are under way for first runs
in all key cities, and in each case a spe-
cial and far-reaching exploitation cam-
paign will be inaugurated. Each city
will have its separate and distinct cam-
paign so that the territory covered from
that city will have the benefit of the ex-
tensive advertising and publicity.

Contracts Being Drawn

On Mr. Backer's recent trip tentative
arrangements were -made in several cities
and at the present time contracts are
being drawn up at the home office both
for first run houses in cities covering the
entire country and for sales of state right
territory. Within a short time a detailed
list of buyers of territorial rights, to-
gether', with theatres that will play
"Madonnas and Men" for first runs, will
be given out.

Interest in territorial rights for this big
picture is most active, it is' declared.
Buyers representing all parts of the
country have been making bids. Now
that the positive announcement is made
that "Madonnas and Men" is to be state
righted it is expected that the bidding
will become lively.

Is Exceptional Picture

Those who saw the picture when it
was given its premier showing at the

44th Street theatre, New York, agreed,
it is said, that it was an exceptional at-
traction from the box office standpoint
as well as a decidedly interesting and
out of the ordinary photodrama, produced
in an elaborate and spectacular manner.

Present at this showing were a num-
ber of the big state rights men who im-
mediately put in bids and who since then
have been hot on the trail of Mr.. Backer
to get contracts signed. From reports of
these men and of others who saw the
picture the news spread around the. coun-
try that "Madonnas and Men" is one of
"the" big pictures of the industry.

The exchanges where booking can be
made will . soon be announced through
the medium of the trade press.

Universal Editor Goes

To Fine Arts Pictures

Edward M. Roskam, who has had
charge of the editing and cutting of all
Universal's pictures for the past two
years, has signed a contract with Fine
Arts Pictures, Inc., to take charge of
the cutting and editing or all future Fine
Arts publications.

Reskam also will take charge of all
scenario work and act in the capacity of
supervisor of production on the new pic-
tures which Fine Arts will distribute
through independent exchanges. Ros-
kam has edited some of the biggest pic-
tures of the past five years, including
"The Virgin of Stamboul," "The Devil's
Pass Key" and "Blind Husbands."

HELE\ JEROME EDDY
And Hallam Cooley, who have important
roles in "A Light Woman," an American
Film Company special.

Theatre Fire in Iuka

IUKA, ILL. — The motion picture hall
located in the Holstlaw building was de-
stroyed recently by fire. The projec-
tion outfit belonged to Woodridge &
Howe. The damage is estimated at
$2,500.

Laboratories Operate Day and Night

To Fill Orders for Paramount Week

Cosmo Hamilton Offering
Goes Big East and West

The American publication, "The Week
End," launched a few weeks ago as a
hot weather picture, is making a hit, it is
said. While good contracts have come
from the Pacific Coast, the East is
running a close second.

Cosmo Hamilton is the noted author
of the piquant, daring love story — just
the sort one would expect from the pen
of the author of "Scandal" — which has
broken all box-office records by runs of
a year or more on the speaking stage of
leading New York and Chicago theatres.

The laboratories of Famous Players-
Lasky Corporation have been operating
day and night in order to have enough
prints at the exchanges over the country
so as to accommodate all exhibitors dur-
ing Third National Paramount Week,
September 5 to 11.

Every print of Paramount pictures
which is available in the film clearing
house laboratories or the exchanges will
be in exhibition during the week, accord-
ing to Al Lichtman, general manager of
the department of distribution. The de-
mand from exhibitors, it is said, has been
exceptional.

Book Old Pictures

Even the printing of additional current
pictures will not supply the demand, and
as a result exchanges are reporting the
booking of pictures several months old
on the part of exhibitors who are anxious
to participate in the advertising and pub-
licity coincident with National Para-
mount Week.

That the wastage of available Para-
mount productions can be entirely elim-
inated this year, there has been estab-
lished a film clearing department by
which exchanges having any surplus pic-
tures available for this week will report
the prints to the home office, which, in
turn, will arrange to place them at the
disposal of an exchange having an ex-
cess demand for those particular pro-
ductions.

Play Return Dates

Exhibitors who failed to arrange for
Paramount productions during the early
stages of the campaign but who desire
the benefits of Paramount week are re-
booking productions previously shown at

their houses, in order to reap the profit
from the newspaper space to be devoted
to Paramount theatres.

An example illustrative of the short-
age of films developing at the exchanges
is instanced in the case of W. E. Smith,
district manager at the Philadelphia ex-
change, who sent in a wire to the home
office for twelve additional films from
the laboratory which he was previously
unable to supply to exhibitors.

Complete Programs Used

A notable feature of the campaign, it
is said, is the tendency of ex-
hibitors this year to celebrate Paramount
week with all-Paramount programs.
Instead of using simply a Paramount
feature, as was noticeable in the book-
ings in previous years, theatres are
demanding Paramount short subjects
such as the Paramount Magazine,
Paramount-Burton Holmes Travel Pic-
Paramount-Arbuckle . comedies, Para-
mount-Burlingham Adventure Pictures
and Paramount-Carter DeHaven com-
edies.

Owing to the heavy bookings and the
pressure of work in compiling record^
it will be several weeks after the com-
pletion of the campaign before the prize
winning exchanges can be announced.
Records received up to the present week
show that San Francisco still holds the
lead, with Seattle. Philadelphia and Los
Angeles coming in the order named.

Quincy Colonial Sold

QUINCY, ILL.— Robert Heidrich, for
four years manager of the Colonial
theatre, has sold it to George Hull.

DEAD
MEN
TELL

NO
TALES

September 4, 1920 EXHIBITORS HERALD

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Home Again

J Snapshots of Mary Pickford and Douglas |
Fairbanks in the latter's palatial j
California home.

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Above in the circle, the popular United Artists stars appear in
the doorway of Mr. Fairbanks' palatial California home.
Below, they are enjoying a paddle with Mary furnishing
the motive power and Doug taking it easy.

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| Ruth Roland, directing her own serial 1

"Ruth of the Rockies" which has been |

completed and is to be published by |
Pathe late this month.

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| Shirley Mason has found one way to beat |
the increased railroad fares in "The |
Little Wanderer" — she rides in a f
deserted coal car. (Fox.)

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100

EXHIBITORS HERALD

September 4, 1920

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DjCiILo 1 OF PICTURES OF THE WEEK

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ACONTBOYEBSY of seemingly inconsequential
proportions but rich in food for thought has
been given space in the editorial columns of the
Chicago Herald and Examiner. "Theatregoer" and
"L. B. H." are the opponents, "Music-less theatres."
at present a big topic in Chicago, is the subject.

The controversy opened when "L. B. H." wrote
his opinion that music is "half the show." It took
on importance- when "'Theatregoer'' answered his
statement with his expressed hope that the present
condition would continue indefinitely, as this is the
only time he has been able to really enjoy motion
pictures.

The latter claim is based upon the statement that
theatre musicians play "jazz" when they should play
the classics, and classics when the former is appropri-
ate. "L. B. H." has many supporters in his belief,
which is a prevalent one.

The important element in the whole tempest in a
tea pot is that American exhibitors should allow such
a thing to arise. American theatremen should realize
that the motion picture is the sole reason for their
business existence and should guard that reason
jealously.

No patron should be allowed to leave the theatre
with the impression that the music is "lialf the show."
Such a frame of mind is not conducive to business
prosperity.

Neither should a patron be allowed to Jeave the
theatre with the impression that the music is unfit-
ting and opposed to the picture.

It would seem that both parties to the controversy
have been attending theatres badly mismanaged.
There should be none of these in America.

"WHAT WOMEN LOVE" (First National) i«
primarily an exploitation picture. Annette Keller-
man, the star, has a national reputation for athletic
and swimming prowess, as well as physical develop-
ment, which is capital advertising material. The
picture supplies unlimited other angles, not forget-
ting the made-to-box-office-order title. The next few
months should see many new attendance records
established throughout the country.

"AN AEABIAN KNIGHT" (Bobertson-Cole)
presents Sessue Hayakawa in comedy-drama with the
accent on the first division of the hyphenation. His
performance in this field is a pleasant surprise and
should prove highly satisfactory entertainment
wherever shown. The picture is well produced in
every respect and a capable cast gives sympathetic
support throughout.

"THE BOUND UP" (Paramount Artcraft) may
well be boosted as western picture distinguished for
high grade production. It is "Fatty" Arbuckle's first
appearance as a dramatic star, and his characteristic
comedy is agreeably moderated in the part he plays
as sheriff of a border town. Battles between red-

skins, Mexicans and American cavalry are interest-
ingly staged in mountains and foothills and on the
desert, and there are prime pictorial effects.

"HELD IN TEUST" (Metro) stars May Allison
in a lively story of untrustworthy guardians of mil-
lions whose rascality threatens exposure with the
death of the legatee. They persuade a shop girl to
impersonate the dead woman. When the rightful
heir suspects crookedness and the husband breaks his
promise to keep away from the girl, events begin to
move. The plot has an uncommonly skillful twist
and capitally-sustained mystery fascinates to the end.

"THE VILLAGE SLEUTH" (Paramount Art-
craft) runs the range of all the opportunities that
give Charles Bay the part of the youthful hero of
love and adventure. This star should profit greatly
in popularity as a result of the production. He ap-
pears as an amateur Sherlock Holmes, succeeding,
after ludicrous attempts, in tracing down a summer'
hotel robber and clearing a murder mystery.

"THE POINT OF VIEW" (Selznick) presents
Elaine Hammerstein as the redeemer of lost happi-
ness and fortune as daugther of wealthy Easterners
who lose their money through Wall street operations.
It is a natural and appealing portrayal of conflict
between Eastern aristocracy and Western democracy,
enlisting a lover from the West for the girl. The
picture should appeal to general patronage.

"THE NOETH WIND'S MALICE" (Goldwyn)
is a hot weather box office attraction. Its Alaskan
atmosphere affords a contrast to August weather
that can be made effective in exploitation and adver-
tising. Tom Santschi is the star, playing the lead of
a villain afterwards reformed and the means of re-
uniting a separated man and wife. Suspense and
human interest are the best qualities. Bex Beach's
name as author of the story is worth much in ad-
vertising.

"LITTLE MISS BEBELLION" (Paramount
Artcraft) places Dorothy Gish as an old world
Duchess in a story that has ingenious elements. Bol-
shevik activities promote her dethronement and
flight to America. Here she meets again an Amer-
ican soldier boy whose wooing abroad was interrupted
by knowledge of her aristocracy. There is a rescue
from radicals and a happy end. Its box office record
should be up to the mark of the usual Gish picture.

"THE INVISIBLE BAY" (Frohman) is a serial
wherein mystery and adventure surround the fight
for possession of a key. It fits a box of mystery
which contains enough powerful rays of light to
destroy the world. The key fought for is hung about
the neck of a girl, and the employment of a crystal
gazer in the search for solution of the mystery brings
a reunion with her mother. Buth Clifford is an
especially attractive heroine and Jack Sherrill a
capable hero.

1)1

REVIEWS

§01

Annettc Kellerman in

WHAT WOMEN LOVE

Six-part comedy-drama; First National.
Directed by Nate Watt.
Published in August.

OPINION: Sol Lesser's "What
Women Love" is primarily an exploita-
tion picture. It was produced with the
exhibitor's box office requirements well
in mind and goes into circulation well
qualified to create box office records.

The swimming prowess of the star,
and incidentally her famed physical de-
velopment, are made much of in the pro-
duction. The advertising and exploita-
tion that can be based upon these is prac-
tically unlimited as to variety and effec-
tiveness.

The remarkable exploitation campaign
used for the run of the picture at the
Strand theatre, New York, gives the
keynote for exhibitors who intend to
play the picture in the near future. This
campaign was fully described and illus-
trated in Exhibitors Herald of August
28.

The story consists of comedy and
drama agreeably interwoven. Both ele-
ments are well handled, and both pro-
vide capital for the theatre advertiser.

The star's performance is the best of
her screen career. And Ralph Lewis,
Wheeler Oakman. Walter Long and
Bull Montana are a quartette of wejl
known and capable players who give
characteristic performances in support.

There is little doubt that the naxt
few months will find theatres throughout
the country staging the production with
vigorous exploitation campaigns and
lavish presentation. It fully justifies
such treatment and will give excellent ac-
count of itself at the box office.

SYNOPSIS: Annabel Cotton, daugh-
ter of wealth, causes her father consider-
able mental anguish when her fondness
for sports and scanty sporting attire
bring to his door a deputation of re-
formers. Annabel is caught in a raid
upon the beaches, her attire being sheer-
est of all, and father and daughter de-
part for equatorial waters when the
newspapers make much of the affair. A
suitor of slightly effeminate characteris-
tics accompanies them upon the trip, as
well as certain rough characters who do
not confine their admiration to the con-
ventional stage. The dramatic action
springs from the pursuit of Annabel by
one of these and the rescue by the sud-
denly masculine suitor. The ending is
in accordance with the wishes of the
screen following.

May Allison in

HELD IN TRUST

Six-part drama; Metro.
Directed by John Ince.
Published in August.

OPINION: Produced in the usual fin-
ished style of Metro and under the care-
ful direction of John J nee. May Allison's
present vehicle should give general sat-
isfaction. It has a story worth telling
and tells it well, which should prove
sufficient guarantee of its satisfying
power.

The narrative concerns the adventures
of a poor girl mistaken for an heiress
and persuaded to carry out the deception
to the point of accepting an inheritance
which rightfully belongs to a young

man who has planned to do much for
charity with the funds. Upon this
foundation a well plotted story structure
is based.

Compensating for a somewhat delib-
erate opening action; the development of
the plot begins to move briskly when
one Mary Manchester, a shop girl, is
established in a luxurious home as the
dead Adelaide Rutherford, to whom she
bears a strong resemblance There
comes immediately a decidedly pleas-
antly presented series of scenes in
luxurious house and garden setting.
Miss Allison and an intelligent pet dog
are placed in alternately grave and gay
predicaments. Then comes the closing
combat between the crooks determined
to keep her in her false circumstances
and her rescuer, the heir to the millions.
This is a melee of forceful dramatic ac-
tion that brings the play to a climax that
cannot easily be anticipated, and then to
the expected happy ending.

May Allison is good at all times and
Reginald, the clever dog, aids her in pro-
viding scenes in their surroundings of
unaccustomed luxury that provide
amusement. The part is decidedly dif-
ferent from that she assumed in "The
Cheater." and better. •

John H. Elliott and Walter Long as
the two chief conspirators, Jasper Haig
and Hasbrouck Rutherford, and Dorrell
Koss as the hero, Stanford Gorgas, are
strongly effectual.

SYNOPSIS: Struck with her close
likeness to Adelaide Rutherford, whose
funds they have been misusing, and
whose pending death threatens their ex-
posure, her dissolute husband and her
lawyer inveigle Mary Manchester, a shop
girl, into impersonating a rich woman.
Because Adelaide's husbands evil dissi-
pations have driven her insane and sep-
arated them, the conspirators believe the
duplicity can easily be effected and the

funds and knowledge of her death be
kept from her heir, a nephew. Stanford
Gorgas. An associate of the latter con-
vinces him that there is something mys-
terious about the situation, and Gorgas
proceeds to investigate. He visits Mary
in the Rutherford home, and she learns
that he is the heir. Appealing to him,
he rescues her from the hands of the
plotters only to have their carefully laid
schemes put her back into their hands.
Rutherford's attempt to thrust his atten-
tions upon her creates a climax that re-
sults in his killing of Haig and his own
insanity, and leaves the lovers to their
millions and peace.

Leon Errol in

BUGGINS

Two-part comedy; Reelcraft.
Directed by Frederick J. Ireland.
Published in August.

OPINION: Gales of laughter greeted
Leon Errol's screen antics in his first
Reelcraft comedy at the McVicker's
theatre, Chicago, all last week. The pic-
ture is pure slapstick and horseplay,
with very little plot, even less than
the average comedy, but it was well
presented, nicely mounted and tickled
the youngsters in the audience im-
mensely.

Errol won success years ago with his
vaudeville act of the drunken guest in
the fashionable hotel, and "Buggins" is
practically the same act done into pic-
tures. He falls over polar bear rugs,
slides down wide staircases, slips and
slides about on the ball room floor with
a graceful little dancer as his partner.
There are sprightly subtitles written by
Tom Bret to keep up the comedy inter-
est. If Errol can keep up the pace he
has set himself in "Buggins" his success
upon the screen is assured.

May Allison and support in a dramatic scene from "Held In Trust" (Metro)

102

EXHIBITORS HERALD

September 4, 1920

Sessue Hayakawa in

AN ARABIAN KNIGHT

Five-part comedy-drama; Robertson-
Cole.

Directed by Charles Swickard.
Published in August.

OPINION: "An Arabian Knight" is
at once an innovation and a triumph for
Sessue Hayakawa. Essaying comedy for
the first time seriously, he proves him-
self an adept in its requirements, at the
same time producing a picture which
ranks high among the productions of the
season.

As Ahmed, boyish dragoman, arch
adventurer and something of a scamp,
then as the butler in the American
household of Darwin on the desert edge,
the Jap meets the numerous opportu-
nities for versatile skill and rare humor
with a proficiency that will surprise even
his most fervent admirers. Rescuing an
abducted American girl from rascally
Egyptians, he is the brightest point of
illumination in the high lights of action
that are supplied in his escape from
bonds, a jump from a high balcony, the
scaling of galleries and bridges, the cap-
ture of an enemy in a garden pool, a
stabbing struggle, escapes and pursuits
in which the comic and the dramatic
are blended with the most appealing
skill. In fact, the work of the star can-
not be too highly lauded in advertising
this feature.

The people who play with Hayakawa —
Lillian Hall as the abducted ward of the
Darwins, George and Cordelia Darwin
(impersonated by Harvey Clarke and
Elaine Inescort); Jean Acker as Zinah,
the Egyptian sweetheart of the hero;
Maria Pavis as Soada. Egyotian dancer,
and Fred Jones as Aboul Pasha — carry
the standard of the star's work through-
out the picture.

Emphasis in exploitation can also be
laid upon the beauty of the desert scenes
of sand wastes, camel trails, nalms and
pyramids, the educational value of the
street scenes and the glimpses of Arabian
life, and the effective costuming. Orien-
tal rues and hanerings may be employed
in lobbv decoration, and if a zoo or
circus camel or a burro can be obtained
to pprade the streets, the advertising will
be altogether apt.

There is an impressive excellence
about the lighting and photography of
this picture. Titles are most engaging,
and there is a tasteful, unobtrusive rich-
ness running through the whole. In-
terest is fixed immediately and held un-
swervingly as surprise follows surprise
and adroit effects follow one upon the
other.

SYNOPSIS: Cordelia Darwin, spin-
ster sister of an American Egyptologist
residing on the desert edge, is obsessed
with a belief in reincarnation. Certain
that she lived 2,000 years ago as the
Princes* Rhodolphis and that Ahmed,
youthful dragoman, is the reincarnation
of her lost lover, she installs him in
their ho^e as butler. Their ward,
Eleanor Wayne, becomes the prey of
Aboul Pasha, Egyptian nobleman. His
determination to win her results in her
abduction bv rascals who take her to
the home of the dancer, Soada. Ahmed
follows and rescues her and aids the
Darwins and herself to escape from
murderers hired by Pasha, who burn
their home. Eleanor and Darwin are
united as sweethearts, while Ahmed
finds his soul mate in Zinah.

DOROTHY GISH
In a scene from her latest Paramount
picture, "Little Miss Rebellion."

Dorothy Gish in

LITTLE MISS REBELLION

Five-part drama; Paramount Artcraft.
Directed by George Fawcett.
Published in August.

OPINION: Reversing the popular
plan of converting the poor working girl
worm into the society butterfly, trans-
forming her from a Russian duchess to
a flapjack flinger in an American res-
taurant, the latest Dorothy Gish play,
should be one of her most popular.

Primarily there is Dorothy Gish's pop-
ularity to play up. She rollicks and
romps through these reels after the
usual breezy fashion, and her vivaciousness
keeps the whole a spirited series of
scenes. Secondarily there is a new lead-
ing man playing with her, Ralph Graves.
The two are a team capitally connected.

Scenes in the Russian country and in
American war canteens there that open
the picture, are interesting. The cos-
tuming is clever. The rioting of the
radicals is not drawn out tiresomely,
therefore lends just the proper thrill.
Photography and lighting are unusually
appealing. The vein of humor is deep
enough to lightly tinge the drama and
keep it interesting.

SYNOPSIS: The young Duchess of
Molvenia, weary of life among the aris-
tocracy, eagerly welcomes relief that
comes with the acquaintance of Amer-
ican soldiers in camp near her castle.
Dick, the lad she singles out for her
favor, is supremely happy in his love for
her until her identity is revealed. Be-
fore he can readjust his friendship, his
troops leave for home and he hastily
bids her goodbye. Then comes a revo-
lution that dethrones her and makes her
flee in company with Stephen, a trusted
servant, to America. Turning flapjacks
in a restaurant window she finds Dick
again. Bolsheviki track her to her home,
and in their struggle for the crown
jewels which she brought with her, they
meet their conquerors in Dick and
Stephen and the victory coincides with
word from abroad that the Duchess'
throne once more awaits her.

Tom Santschi in

THE NORTH WIND'S MALICE

Five-part drama; Goldwyn.
Directed by Carl Harbough.
Published in August.

OPINION: A suspended human in-
terest tale of a man who loses faith in
his wife and strikes out alone into the
North country, is told on the screen in
this Rex Beach story. Carrying excel-
lently the atmosphere of the Alaska
country after the Rex Beach style, espe-
cially adaptable for summer showing
with its contrasting scenes, the feature
should give satisfaction to the general
audience.

A lobby decoration of woods scenes
with plenty of simulated snow and icicles
will invite on warm days. An appeal to
the reading public, which has given Rex
Beach stories great popularity, should
be made in all the advertising. The co-
operation of libraries may be enlisted
and book stores can feature the sale of
the story from which the play is made
to mutual advantage.

Tom Santschi and June Thomas play
the important parts, and the cast in-
cludes Vera Gordon, who is creating
comment universally as the mother in
"Humoresque." Joe King, Henry West,
Walter Abell, Dorothy Wheeler and
others supply good support.

Tom Santschi plays the part of a
wealthy adventurer who thrusts his con-
siderations upon the deserted wife of the
self-exiled Roger Folsom (Joe King),
but diverts his interests finally into
bringing about a reunion of the two.

SYNOPSIS: Resenting his wife's an-
noyance at his untidiness, Roger Folsom
strikes out into the Alaskan country
alone. Henry Carter, wealthy adven-
turer, takes advantage of his absence to
express by his attentions the love that
he has for Lois, the wife. Tom Folsom,
a scapegrace brother, takes the news
of the situation to Roger, who tracks
Carter to Arctic City, where gold has
been struck. Carter returns to Lois be-
fore Roger overtakes him, but, finding
that Lois expects a child, starts in turn
to find Roger, and finally returns him to
his wife, finding happiness in the love
of another girl.

Sunshine players in

VIRTUOUS HUSBANDS

Two-part comedy; Fox.
Published in August.

OPINION: Comedy that cannot fail
to bring a succession of spontaneous
laughs from the most bored is offered
in the exceptionally well-built "Virtu-
ous Husbands."

The important members of the cast
are two milk bottle thieves who break
into society and then are forcibly cast
out, to the end that a chain of rapid-
fire fun is woven into scene after scene
of highly entertaining antics. A flivver
which is gradually dissembled as the
pair of comedians tears along the high-
way and brings the driver to his des-
tination with only the essentials of a
motor and wheels, is one of the high
spots. Another comes in the conclu-
sion when the two escape with a safe
and are chased to a locality where hol-
low stumps and underground refuges
form places aplenty for the skirmishing
of a quartet struggling over a safe which
opens to release a bulldog instead of
the expected wealth.

The comedy is a sure fire exhilarator,
guaranteed to get a laugh under any
and all circumstances.

September 4, 1920

EXHIBITORS HERALD

103

Elaine Hammerstein in

THE POINT OF VIEW

Six-part drama; Selznick.
Directed by Alan Crosland.
Published in August.

OPINION : As a daughter of wealth
suddenly deprived of her accustomed
luxuries and forced to make the best of
humbler circumstances, Elaine Hammer-
stein gives a convincing and altogether
pleasing performance in her latest pro-
duction. It should give complete satis-
faction to audiences of whatsoever clas-
sification.

Marjorie Thorncroft (Elaine Hammer-
stein) is the only one of a helpless fam-
ily forfeiting their fortune who is able
to rise to the emergency and meet their
needs. False pride stands in the way of
all but this enterprising daughter of an
aristocratic household and a democratic
young brother. Their efforts to redeem
lost resources afford dramatic oppor-
tunity that is excellently met with pains-
taking production and good acting.

Miss Hammerstein is cast with a
fidelity to type that gives her a role
wherein she presents an unusually good
performance. Rockcliffe Fellows plays
the part of David Lawrence, a wealthy
westerner to wljom Marjorie rents her
room, and upon whom the snobbish
Thorncrofts frown until they learn the
real worth of his wholehearted democ-
racy.

Pathos and humor alternate in the un-
winding of the cleverly woven plot
which has an appealing similarity to
human life. The picture is assuredly
one of the reliable offerings of the sea-
son.

SYNOPSIS: A Wall street crash
sweeps away the Thorncroft million^
and reduces the family to a critical need
for some plan of mending their re-
sources. The daughter of the house rises
to the occasion. She rents the Manor,
sells the piano and. to the family's great
chagrin, rents her room to David Law-
rence, a Westerner. Maitland, the
younger brother, is the first of the fam-
ily to be won by the wholesomeness of
the unaffected Westerner. When her
wealthy lover jilts her Lawrence marries
her and fulfills a promise to educate
Maitland musically. Later, believing
that she sold herself to him for that ad-
vantage to the brother. Lawrence de-
cides to leave, but Marjorie's love as-
serts itself and straightens entangled
threads of circumstance.

Charles Ray in

THE VILLAGE SLEUTH

Five-part comedy-drama; Paramount

Artcraft.
Directed by Jerome Storm.
Published in August.

OPINION: It will take no sleuth to
detect the drawing power of Charles
Ray in this picture. And, once drawn,
patrons are going to spread the tidings
that Charles Ray is herewith *to be seen
in one of his best pictures to date. The
audience that comes with the certainty
of being pleased is going to leave well
rewarded.

As a farmer boy with a consuming de-
sire to become a Sherlock Holmes,
Charles Ray gives a distinctly refresh-
ing interpretation. His primary at-
tempts are ludicrously foiled, but hope
never dies and eventually he gets the
chance to track down a robber.

The part of Pinky, a chorus girl
heroine, is played by Winifred West-
over. Donald MacDonald as Dr. Rob-
erts, Dick Rush as David Keene, Lew
Morrison, George F. Herandez and
Petty Schade play skillfully.

Pictures of the barn haunt of Charles
Ray as the embryo detective, wherein
Xick Carter hobnobs with a bullseye
lantern and various and sundry inven-
tions of youth, are novel and highly in-
teresting. Fine lighting and colorful
effects in photography, with the rural
atmosphere of the characteristic Ray
picture, are well accomplished.

The name of the star carries great
weight in advertising, and the exploita-
tion of the detective angle of play
should rouse the interest.

SYNOPSIS: William Wells (Charles
Ray) takes his first "detective" commis-
sion from his father and seeks to find the
identity of watermelon thieves. Discov-
ering the culprits in his own "gang," and
his lather discovering him, the path of
the "detective" is made to lead into
wider fields for his talent. Obtaining
work as a hired man about a health re-
sort, he begins an untiring hunt for
.mystery. He gets a taste of the real
thing when a robbery and a murder
come rapidly racing over one another.
In the end the man supposed murdered
makes his appearance and the sleuth
captures the culprit in an ex-convict
guest at the place. Pinky, a chorus girl,
in cahoots with the "murdered" man,
gives William a lively time in keeping
faith in her, but proves her trust at the
last.

Ruth Clifford in

THE INVISIBLE RAY

Fifteen-episode serial; Frohman.
Directed by Harry Pollard.
Published in August.

OPINION: Rays of light powerful
enough, if concentrated, to destroy the
world, give title to the serial offered by
the Frohman Amusement Company, a
chapter play of promise.

There are but two keys to the box
which confines the rays, and one is hung
about the neck of a foundling girl whose
father discovered them. The second key
and the box are in unknown hands at
the opening of the story.

The girl is loved by Jack Stone (Jack

Sherrill). On the night of their planned
elopement, she is kidnaped for the key
which she wears. It falls at the door
of a minister. She is put through tor-
tures in an underground secret chamber
to force her to give up the key. Jack
and a friend visit a crystal gazer who
reveals the girl's whereabouts. Follow-
ing a thrilling chase through under-
ground passages the girl is rescued, but
only to tall again into the hands of the
enemies. She is swung from a derrick
and falls into the water, the crystal gazer
proves to be her mother, and finds her
father is a constant pursuer, following
her to get possession of the key.

As soon as the characters are intro-
duced and made familiar the footage
becomes confined almost entirely to ac-
tion. There is little or no tiresome ex-
planation of motives, due to the effective
scenario which keeps the action at all
times clear.

Based upon science, the play makes an
excellent first impression. It is well pro-
duced and should give good account of
itself at the box office so long as it
maintains the standard of the opening
episodes.

Chester players in

FOUR TIMES FOILED

Two-part comedy; Educational.
Published in August.

OPINION : Given a clever two-year-
old baby, an educated chimpanzee, a
trained pony and dog and a plot of
more than usual strength, and you have
the present two reels of sound fun.

There is a villain in an uncle cheated
out of a heritage by his nephew, the
baby. He has two fellow conspirators,
and together they plot the finish of the
interloper. Hubert, the long-tailed chum
and guardian of the baby, first rescues
him from death by turning a track
switch and sending a rushing train off
on a side track. Again, he rescues him
from the plotters by carrying him away
in a suitcase. Another time, when
Hubert is captured by the enemies and
confined in a shack, the collie dog, with

Charles Ray and Winifred Westover in one of the amusing scenes from "The

Village Sleuth" (Paramount)

104

EXHIBITORS HERALD

September 4, 1920

the aid of the pony, comes to save them.
The pony later leaps from a cliff into
the water and brings back the baby, set
afloat in a box by the uncle and his aids.

The combined cleverness of human
and animal actors gives the picture genu-
ine distinction in the short subject field.
It should succeed in getting excellent
results wherever shown.

Roscoe Arbuckle in

THE ROUNDUP

Seven-part comedy-drama; Paramount

Artcraft
Directed by George Melford.
Published in August.

OPINION: "Fatty" Arbuckle, as
awkward in love as he is skillful in gun
play, leads the van in a picture travel
through the Arizona mountain and
desert country in this vehicle which
capitally carries him into the realm of
feature production.

There has been achieved an admi-
rable moderation of his usual "rough
stuff," although just enough is mixed
into the part of sheriff to give it a touch
of comedy in places where it contrasts
most effectively with the heavier ele-
ments. Arbuckle as a lover is a shy and
tender violet, but Arbuckle as "The Law"
is expert indeed as a juggler of guns
and a tosser of "the makings." His
rubicund countenance stands in interest-
ing contrast against those of the rest of
the cast. A proposal wherein his courage
fails him at the crucial moment, and a
scene wherein he struggles vainly with
a giddy plaid shirt and "store clothes"
while dressing for a wedding, are two
parts that keep the laughs coming.

The displays of border life and sur-
roundings — redskins, ranch houses,
broncho busters, desert trails and moun-
tain foothills — are uncommonly artistic
bits of photography. The moderation
that marks the work of the star per-
meates the portrayal of these popular
surroundings and experiences, and it is
certain that patrons customarily bored
by western pictures will have new re-
gard for them when presented after the
manner in which this one is made.

Skirmishes on the border between In-
dian renegades and Mexican mounted
police, and a rush of United States
cavalry to quell an uprising, supply a
number of exciting scenes. Hand-to-

hand encounters and battles in the moun-
tains keep things moving swiftly
throughout.

Mabel Julienne Scott makes a pleasing
heroine. Jean Acker is a pretty Polly,
her sister, and the hope of the heart of
the portly sheriff. Tom Forman is a
good-looking Jack Payson. Wallace
Beery as Buck McKee and Edmund
Sutherland as Bud Lane are also praise-
worthy.

The atmosphere of the picture sug-
gests exploitation by use of western
trappings for lobby adornments. The
characters could be suggested Jby cow-
boys, Indians or some heavyweight who
could be secured to parade as a cowboy
sheriff.

SYNOPSIS: His love^for Echo Allen
that makes him sacrifice even his honor,
leads Jack Payson to deceive the girl
into believing that Dick Lane, her former
lover, a prospector, has been killed by
Indians. Buck McKee, a half breed des-
perado, substantiates Payson's tale with
an account of Lane's death, fabricated
for his own convenience. Only witness
to the scene outside the Allen home be-
tween Payson and Lane on the night of
the latter's unexpected return while Jack
is marrying the girl, he uses Lane's pay-
ment of a mortgage to cast evidence
upon him that he was the murderer and
robber of the local express agent. Mc-
Kee really committed the crime. His lie
confessed, Payson is sent by his bride
out to the desert to bring Lane back.
The sheriff follows him on the strength
of McKee's accusation. All meet to par-
ticipate in a lively battle with Indians
and are saved by the coming of cavalry.
Lane, however, meets his death and dies
with forgiveness of Payson on his lips.
The latter is restored to the love and
favor of Echo.

Rate ''Thunderbolt Jack"
Above "Lightning Bryce"

Jack Hoxie's current serial, "Thunder-
bolt Jack," will more than meet the re-
quirements of exhibitors demanding
thrilling Westerns with a punch in every
reel, according to Joe Brandt, Eastern
representative of Berwilla Film Corpora-
tion, who recently arrived on the West
Coast to supervise cutting and titling of
the serial.

He has wired Arrow Film Corporation,
which will distribute "Thunderbolt
Jack," to expect a greater serial than
"Lightning Bryce."

David P. Howells Buys
Gohn's "Screen Snapshots"
For Foreign Distribution

Jack Cohn, producer of Screen Snap-
shots, announces that he has just sold all
the foreign rights for this single reel
bi-monthly feature to David P. Howells,
who will handle the international dis-
tribution.

Screen Snapshots is made up of shots
of stars at home and at their favorite
sports; shows them at work in the
studios; shows life about the studios; di-
rector and cameramen at work; build-
ing of sets, etc.

"I believe," said Mr. Howells, in com-
menting on the deal, "that the material
in Screen Snapshots will be of world-
wide interest. It is just the type of reel
which foreigners have wanted. I am
very glad to announce that I have se-
cured the foreign rights from Mr. Cohn."

"Kiss Me Quick" In First
Sunshine Comedy For Cook

After having built up a reputation as
a creator of laughs on the vaudeville
stages of London, Paris, Australia and
America, Clyde Cook, the comedian who
was a conspicuous figure at the New
York Hippodrome last season, is to
make his debut as a star of Fox Sunshine
Comedies. "Kiss Me Quick" is the title
of Mr. Cook's opening comedy, and it is
said to provide him with unlimited op-
portunity to display his mirth-provoking
antics.

Mr. Cook, who is an Australian by
birth, having been born in New South
Wales, started at the age of 12 on his
stage career. Following successful en-
gagements in Australia, Cook went to
London. It required only a few weeks
for him to demonstrate to the public
there that he had unusual entertaining
ability, it is said, and he was engaged
to tour the vaudeville theatres in Britain.
Then followed an engagement in Paris
with the Folies Bergere; and later at
the Alhambra Theatre, London.

Empire Will Open Soon

ROCK ISLAND, ILL.— J. C. May,
manager of the new Empire theatre,
Aledo, announces the opening of the re-
modeled house shortly.

THRILLS FROM TWO NEW VITAGRAPH SERIALS

In the center is a dramatic scene from "The Veiled Mystery," which stars Antonio Moreno and Pauline Curley. At the right
and left are glimpses of "Hidden Dangers," in which Joe Ryan and Jean Paige are featured.

September 4, 1920

EXHIBITORS HERALD

105

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With tke Procession in Los Angeles

Courten ay Foote, distinguished English
actor, has been signed by Thomas H. Ince
for a big role in a coming all-star produc-
tion for which Louis Joseph Vance has
written the story.

The Southern California Academy of
Science is cooperating with W. E. Jones,
manager of the Superba theatre, in the
exploitation and presentation of "Ship-
wrecked Among Cannibals," the Laemmle-
Alder views of the recent expedition to the
South Seas.

C. O. D. Blanchfield. manager of The
Coast Film brokerage company, has sold
the American rights to "Neptune's Daugh-
ter" to Irving Lesser for distribution
through First National Exchanges. Blanch-
field is negotiating for the foreign distribu-
tion of the big marine spectacle.

"Bunty Pulls the Strings." phenom-
enally successful on the speaking stage,
went into production this week at the Gold-
wyn studios as a motion picture with an
all star cast. Reginald Barker will direct.
Leatrice Joy, who won plaudits for her
work in "The Miracle Man," will play the
role of Bunty.

Phillip Kirby, author and war corre-
spondent, has joined the Metro scenario
staff. He arrived from New York a week
ago and has spent all of every day and
half of every night hunting a house.

Ben Turpin and Phyllis Haver acted
as best man and bridesmaid for the wed-
ding of William H. McGee and Miss
Katherrine Krlmm, held on the stage of
the Victory theatre during the run of "Mar-
ried Life." A local furniture house tied in
with a gift of household goods. The stunt
created widespread interest.

Malveen Polo, pretty young daughter of
Eddie Polo, has been selected by Eric Von
Stroheim to play a small but important role
in "Foolish Wives," his forthcoming Uni-
versal feature.

Gladys Walton, lately added to Univer-
sale list of prospective stars, has just fin-
ished "Pink Tights." a circus story in which
she shared starring honors with Jack
Perrin.

Through the assistance and instruction of
Dr. H. R. M. Maddock, retired officer in the
Indian British army, one of the few favored
white men ever to see the nautch. the secret
dance of India, performed, Ina Claire will
reproduce it in the Metro picture, "Polly
With a Past."

Jean Copeland, formerly of Photoplay
Magazine, has been engaged by Arthur
Zellner, Metro assistant chief director, to
do special staff assignments in the scenario
department of that company's New York
studios. She has been combining special
newspaper writing and motion picture pub-
licity in Los Angeles.

Announcement is made of the appoint-
ment to the managership of the Butte,
Mont., offices of the Universal's Northwest
sales territory of A. W. Skoog. He suc-
ceeds Herman Lerch, who has been trans-
ferred to the San Francisco offices. For

By Harry Hammond Beall^

I
i

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three years Mr. Skoog has been assistant
manager of the Seattle office.

With the arrival of George Benoit, the
premier camera man, at Hollywood recently,
the work of "shooting" the new Mae Marsh
Robertson-Cole special was begun. John
G. Adolfi is directing. The film will be
ready for autumn distribution.

William Lawrence, who played with
Mildred Harris Chaplin in "Habit," will
play opposite Alice Lake in her new pic-
ture, "Body and Soul." now being filmed
in Metro studios.

Margaret Cullington. recently seen as
Maggie in the "Bringing Up Father" series,
has signed to co-star in the next Christie
production.

Edna Pennington, who has a leading
role in "Mountain Madness," a Selznick
publication, and who was severely injured
in an automobile accident more than a
month ago, has recovered and expects to
be back at work soon.

Ray Smallwood, who directed Mme.
Xazimova in "Madame Peacock," her latest
Metro picture, is resting at Big Bear before
beginning the cutting of the picture. Final
editing will be personally handled by the
director and star.

Browditch ("Smoke") Turner has been
selected to enact the part of Argensola in
the Metro production of "The Four Horse-
men of the Apocalypse." Mr. Turner was
for fifteen years on the legitimate stage
and for two years has played exclusively
with Bryant Washburn and Henry B.
Walthall.

Edward Lowe, Jr. .has become a member
of the Metro scenario department. He has
completed his first script, "The Passion
Fruit," in which Mme. Doraldina will star.

Wyndham Standing, well known legiti-
mate stage star, has contracted for a term
of years in Metro productions exclusively.
He is now playing the leading male role
in Viola Dana's new picture, "Blackmail."

Maurice Tourneur has signed Robert B.
Mclntyre to manage his Coast studio. Mc-
Intyre arrived in the West recently and
promptly took charge. He has had a wide
experience in theatrical and film circles,
having been associated with William A.
Brady in both stage and screen activities.
He was with Goldwyn for the past year as
production manager of the eastern plant.

Mary Thurman to Star

In Dwan Productions

Mary Thurman, school teacher, bath-
ing beauty and leading lady, will blaze
forth as a star in the Allan Dwan pro-
duction, "In the Heart of a Fool," to
be presented by Mayflower Photoplay
Corporation, through First National Ex-
hibitors Circuit, on September 6.

She also is featured in two more Dwan
productions, "The Scoffer," scheduled
for publication November 15, and "The
Sin of Martha Queed." which probably
will be shown in January.

Maurice In the Lion's Den

Director Maurice Tourneur who is making a picture called "The Tiger Lady," at
Universal City, Cal., uses real lions for his production, and to show them who
is boss walks rights into their lighthousekeeping apartment.

106

EXHIBITORS HERALD

September 4, 1920

Appearing in Fox Pictures

Betty Ross Clarke, who appears oppos'te Will:am Farnum in the big Fox special,

"If I Were King."

Shift Ann Forrest to

Play in "Faith Healer"

A shift in casting at the Lasky studio
results in Ann Forrest, who was sched-
uled to play a leading part in Cecil B.
DcMille's current production, being as-
signed to the principal feminine role in
George Melford's forthcoming produc-
tion for Paramount, "The Faith Healer,"
while for Mr. DeMille's Paramount
special another actress will be chosen
to supply the vacancy.

After Mr. DeMille had started his
production it was found that the part to
be interpreted by Miss Forrest was shap-
ing differently than had been originally
conceived, while Mr. Melford, search-
ing diligently for someone to play Rhoda
Williams in his production could find
no one as ideally suited to the part as
Miss Forrest. So the transfer, it is
figured, will be advantageous to all con-
cerned. As Rhoda Miss Forrest will
have some of the most difficult work of
her career.

Select Opening Feature

By Checking Attendance

After delays due to material shortage
and labor scarcity, the new Rialto the-
atre in Hamilton, Ohio, will be opened
to the public on September 1. The new
theatre is owned by Messrs. Broomhal
and Schwalm, proprietors of the Jeffer-
son and Grand theatres in Hamilton.

Charles Ray in "Forty-five Minutes
from Broadway" will be opening attrac-
tion. From the time the new theatre
was projected all star productions at both
the Jefferson and Grand were checked
for popularity as judged by the attend-
ance. It was found that the comedian
is the most popular of all the stars whicli
have been shown.

Fox Opens New Branch

Fox Film Corporation has opened a
branch office at 125 West Broadway,
Butte, Mont., its twenty-sixth branch
office in the United States. It is in
charge of Lawrence J. McGinley, former
assistant manager at Seattle.

Goldwyn Films Have
Detroit First Runs

Productions from Beach and
Morris Stories to go to
New York Later

The first showings of two Goldwyn
pictures took pi ace in Detroit on Sun-
day, August 8, when Rex Beach's
"North Wind's Malice" opened at the
Madison theatre and Gouverneur Mor-
ris' "Penalty" at the Adams. Both are
scheduled for their New York showings
at the Capitol theatre later in the sea-
son.

Quarter page ads were taken for both
pictures in the Detroit papers and that
with the exploitation campaigns brought
out capacity audiences for the openings.
The business kept up to Sunday's high
water mark throughout the week.

Lon Chaney was featured as Blizzard,
the man with a twisted soul and a crip-
pled body in "The Penalty" in both ad-
vertising and publicity and the critics
and public agreed that he gave a power-
ful, gripping performance that surpassed
in tenseness and skill his remarkable
acting of the "Frog" in "The Miracle
Man."

Tom Santschi was featured in the
campaign for "The North Wind's
Malice," Rex Beach's pulsating story of
the great North Country, and his per-
formance was enthusiastically received.

Rapf Denies Affiliation

With Backer Corporation

Harry Rapf, supervisor of Selznick
production during the absence of Myron
Selznick, who is now touring Europe,
denies the published statement that he
has been engaged by George Backer
Film Company to supervise a produc-
tion being made with Vera Gordon as the
star.

The production in question is being
made by Chatham Picture Corporation
at the Selznick Fort Lee studio, through
an arrangement with Lewis J. Selznick,
president of Selznick enterprises. It
is understood that in the arrangement
Mr. Selznick agreed to transfer the
services of director Henry Kolker to
the Chatham Corporation during the
filming of the production. In this con-
nection. Mr. Selznick also agreed, it is
declared, to allow Mr. Rapf to super-
vise the making of the feature.

Fine Arts Promises

Picture Innovation

Fine Arts Pictures, Inc., through its
president, M. W. Garsson, has purchased
the picture rights for the new novel,
"The Ways of Men," by Henry Morris.

Plans for its production are under way.
The story, according to an announce-
ment, is unique in theme and deals with
a twentieth century problem which has
never been touched upon in the history
of motion pictures.

DEAD MEN
TELL NO
TALES

September 4, 1920

EXHIBITORS HERALD

107

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J Typhoons Bringing Summer Business I

Jacob Fabian, Well Known New Jersey Exhibitor, Installs
Device to Keep Air Fresh and Cool in Theatres — Results
In Attendance Equal Winter Months Despite Hot Waves

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Thrice Welcome

JACOB FABIAN, well known New
Jersey exhibitor who owns and oper-
ates several of the best theatres in
Newark, Paterson, and Passaic, will tell
ycu that the principal reason for his
success as a theatre operator is due in
no little part to his faithful attention to
the wants and -desires of his patrons.

Mr. Fabian knows from past expe-
rience that it is impossible to expect a
good all year round business unless
something unusual is offered patrons,
and it is because of this fact he is con-
tinually on the lookout for improve-
ments to his many houses; adding here
and there some innovation to please and
make his patrons happy. It was there-
fore not surprising when Mr. Fabian in-
stalled a Typhoon Cooling and Ven-
tilating System in his Garden Theatre,
Paterson, early in the summer.

Garden Is Popular Theatre
The Garden is one of the most popu-
lar in Paterson containing 1.000 seats
in the orchestra an-d 350 seats in the bal-
cony. Considerable money was spent
by Mr. Fabian in remodeling the house
earlier in the year and the work was
completed upon the installation of the
Typhoons. To properly cool and ven-
tilate the Garden required the installa-
tion of an eight foot Typhoon Twin set
installed on the roof directly over the
proscenium arch. These two huge
Typhoons take the clean fresh air from
high above the street and force it di-
rectly into the theatre through open-
ings in the roof and ceiling.

The air in large quantities passes over
the entire orchestra and out through the
exit doors an-d other openings at the
furthest end of the house. To take care
of the balcony a second set of five foot
Typhoons were installed on the roof
directly over the first few rows of seats
in the balcony.

Changes Air Every Minute
The air from the Typhoons being
forced over the entire balcony and out
through openings in the rear wall. The
secret of the Typhoon System lies in
the fact, that while large quantities of

air are forced into the theatre, because
of the low velocity, there are no
draughts. A complete change of atmos-
phere takes place in the Garden Theatre
once every minute or sixty times an
hour.

For ventilating purposes during the
winter months, the Typhoons are re-
versed in their operation and run at
lower speed thus drawing out the foul
air instead of forcing the air in as
is done for cooling purposes. Due in
no small measure to the Typhoons, the
summer business at the Garden Theatre
has continued right along as well if not
better than winter business and as a re-
sult Mr. Fabian is more than pleased.

Pathe Camera Man Wins
Gold Medal for Prowess
In Los Angeles Contest

The first gold medal given by the Na-
tional Cinematographic Society for mas-
ter photography, has been awarded to
Arthur Todd, cameraman for the Pathe-
Brunton feature, "The Devil to Pay."
Todd was voted the prize following a
preview of "The Devil to Pay" in Los
Angeles.

Several ,of the close-ups in this feature
were photographed with a chemically
treated lens of Todd's own invention.
W. \V. Roamer, president of the National
Cinematographic Society, wrote to Todd:

"In informing you of this award we
wish to congratulate }rou on your splen-
did photographic work in "The Devil to
Pay," the picture upon which we based
our decision. Almost every scene has
striking lighting effects and registers
with crystal clearness. I personally be-
lieve that no camera work as finished
and artistic has yet been offered on the
American screen."

Dead Men
Tell No Tales

HII.HK RHODES
In "Nobody's Girl," which marks her re-
turn to. the screen after an absence of
several months. It is the first feature
published by Federated Exchanges.

Local Labor Officials
Will Fight Censorship

Local and state officials of the Ameri-
can Federation of Labor are express-
ing a willingness to cooperate in every
way possible in opposing passage of
screen censorship legislation. This is in
line with the action of the executive com-
mittee of the Federation at its recent
conference in Atlantic City when a reso-
lution was adopted urging producers to
eliminate action in a picture which might
antagonize labor and at the same time
expressing opposition to both screen and
press censorship.

HOW THE GARDEN THEATRE PATERSON, N. J., KEEPS COOL

Left— View of pent house on roof of Jacob Fabian's theatre, where he recently installed two new sets of Typhoon twin
fans. Centre— Entrance to the Garden theatre. Right— Interior of pent house showing Typhoon fans. The house
seats 1,350.

108

EXHIBITORS HERALD

September 4, 1920

Lloyd D. Willis Will Tour Country

In Interests of National Pictures

Lloyd D. Willis, franchise manager of
National Picture Theatres, Inc., of which
Lewis J. Selznick is president, will start
shortly on a tour of all the exchanges
of Selznick Enterprises in the United
States. Mr. Willis expects to be away
from the home office for about a month.

The purpose of this trip is to discuss
the development of National with many
prominent exhibitors throughout the
country and to inform Select salesmen
and branch office managers of the recent
achievements of National in the other
territories. ,

National Shows Progress

"National is making tremendous
progress," said Mr. Willis. "The com-
pany's present franchise membership is
eleven hundred and forty-two theatres,
including the biggest and best in the
United States. This is indeed a remark-
able showing in view of the fact that the
placing of franchises was not really un-
der way until around the first of January
of the present year.

"The combined rentals from National's
present franchise membership under
their percentage classifications more than
pay the production cost of every picture
released by National. New franchises
are being placed at the rate of from
seventy-five to one hundred a month.
This result has been brought about
principally through the optimism and
energy of the company's president, Mr.
Selznick, and through the fact that the
National plan itself appeals strongly to
intelligent exhibitors.

"The fact that National's pictures
reach franchise members on a basis of
cost and not upon a basis of exhibition
value is one of the phases of National's
cooperative plan which has appealed
strongly to enlightened theatre owners
who have been charged full exhibition
value upon the pictures they buy from
other companies.

Now Owns Seven Pictures

"National at present owns seven big
pictures, three of which have been re-
leased and four are ready for release.
The company's production schedule for
the twelve months beginning September

1 calls for sixteen specials and super-
specials. In six of these Conway Tearle
will star, as Mr. Selznick has signed him
on a long-term contract to star exclu-
sively in pictures for National. All of
National's releases will be picturiza-
tions of successful stage plays or widely
read stories by well-known authors,
carefully cast to bring out the biggest
possible box office value.

"In making a swing around the circle
I shall place the facts of National
squarely before every exhibitor who
cares to listen. We feel that we have
solved the exhibitor's problem in Na-
tional, and judging by the company's
growth the exhibitors think likewise."

Coast Offices Lead in

Paramount Week Racing

The Pacific Coast exchanges of Famous
Players-Lasky Corporation now loom
up as possible winners of all three of the
prizes, aggregating $6,000, in the Na-
tional Paramount week sales contest, ac-
cording to latest returns given out at
the home office.

Inspired by the creditable showing
made by the office under his jurisdiction,
covering San Francisco, Los Angeles,
Portland and Seattle, District Manager
Herman Wobber has offered an extra
prize of $1,000 in cash to be divided pro-
portionately among any of the four ex-
changes landing places among the win-
ners of the big contest. According to
last minute returns, San Francisco is in
the lead with Portland running a close
second. Los Angeles, last year's winner,
is third and Seattle is fifth.

Begin Distribution of

"White Rider" Mystery

Among the publications to be made in
the next few days by independent dis-
tributors is "The White Rider," a five-
reel jnystery picture starring Joe Moore
and "Eileen Sedgwick. Milton C. Work
of 130 West 46th street, New York
City, has handled the sale of this picture.

"The White Rider" has a number of
exploitation stunts, it is claimed, that
can be put over at a slight expense but
have a box office value of unmistakable
worth. It is further announced that this
same group of distributors who have
booked "The White Rider" will obtain
from time to time other new features
that should make them strong factors in
the independent field.

Penny Acquires New House

AUBURN, IND., Aug. 24.— F. W.
Penny, of Penny Brothers, Hammond
and Columbia City, has purchased the
Empire theatre on West Seventh street.
It has a seating capacity of 200, but
the new owner will enlarge it. Penny
Brothers operate several Indiana the-
atres.

I : I) WARD McWADE
Mho hnx n prominent part in "Stop Thii'f,"
the new Goldwyn Production.

Buys Back Wenona House

WENONA, ILL.— Ray Link, original
owner of the Scope theatre, repurchased
it recently from Harry Axline and is im-
proving and altering it preparatory to re-
opening it soon.

Dead Men
Tell No Tales

A 'Jungle Flivver-

Manilla Martain and Kamuela Searle tow-
ins in their favorite roadster in "The
Son of Tarzan," a serial being made by
National for David P. Hovrells.

Goldwyn Adds Paul Bern

To Staff of Directors

Paul Bern has been added to the staff
of directors of Goldwyn Pictures Cor-
poration, a contract having been given
to him because of his success as a co-
director with Carl Harbaugh of Rex
Beach's forthcoming picturization of his
novel, "The North Wind's Malice." He
has co-directed Wallace Irwin's story,
"Trimmed With Red," renamed for the
films, "Help Yourself," with Hugo
Ballin. His first connection with Gold-
wyn was as a cutter and editor of film
in the New York studio. He was later
in charge of the photographic section
of the Craftsman Laboratories. For
three years he was with Benjamin
Chapin, producing and cutting "The
Son of Democracy," Mr. Chapin's
Lincoln picture.

Empey's Picture Aids

Southern Orphanage

Two hundred thousand dollars was
added to the fund being raised to sup-
port a state orphanage in Ruston, La.,
by citizens of that city, as the result of a
motion picture, "Just Orphans," made by
Arthur Guy Empey especially to in-
crease interest and subscriptions to the
fund. Following its use as a part of the
paid entertainments of the city the pic-
ture was used for a series of private
showings, invitation affairs, and in each
case resulted in subscriptions running
into thousands.

Dead Men
Tell No
Tales

September 4, 1920 EXHIBITORS HERALD

Encouraging Reports Are Given On
Fox's "Bride 13" After Early Runs

Exhibitor Declares That Interest in This Serial In-
creases With Every Episode — Is Producer's
Initial Chapter Play Endeavor

Congratulations have come by wire
and mail to William Fox upon the ex-
cellence of "Bride 13," the first serial
to be produced by Fox Film Corpora-
tion.

The New York office of the company
declares that the reports received fol-
lowing pre-release runs are encouraging,
especial comment being given on the
suspense and the general high quality
of the chapter play.

Sought First-Class Story

Mr. Fox explains that he had refrained
hitherto from the making of a serial
because he had not found material that
met with his approval. He was of the
opinion that the market was in need of
a really first-class chapter story, but he
decided he would not launch a serial
campaign until he was certain his offer-
ings struck an entirely new note. It
was with this ideal that he set about
the producing of "Bride 13."

The picture was entrusted to Richard
Stanton, a director with a long line of
screen achievements. For eight months
he worked on the serial having the
active cooperation of the Navy. When
he completed his work he turned it over
to Mr. Fox, saying:

"Here is your serial. It represents
eight months of the hardest work I ever
have done. It is natural for me to praise
it, but I am confident that you will be
enthusiastic when you see it on the
screen."

Producer Enthusiastic

The producer was enthusiastic when
he looked at "Bride 13," and so were
the branch managers from all over the
United States, Canada, Europe and
South America who attended the an-
nual convention in May. At that con-
vention the first five of the fifteen epi-
sodes were screened.

The branch managers returned to their
exchanges and proceeded to show the
serial to exhibitors. Then was started
a stream of commendatory messages
from theatre managers who declared Mr.
Fox had achieved a notable thing. Big
theatres that never had used serials be-
came interested, it is said, and contracts
began to flow into the branch offices.

One exhibitor who recently visited the
New York home office and viewed the
serial said:

"To my surprise I found each episode
increasingly interesting. It had been
planned to show me only five episodes
but I insisted on seeing the entire fif-
teen, and I assure you I was keyed up
to the final fade-out."

Has Historic Value
Aside from the natural interest in the
operations of the Navy in "Bride 13," it
is said to have great historic value.
Every American schoolboy has felt a
thrill of patriotic pride on learning that
chapter in the naval history of this coun-
try in which is described Decatur's bril-
liant and decisive operation against the
navies of the Barbary states which so
long had protected the pirates of
Tripoli and Algiers. Of this same breed
are the pirates who figure in "Bride 13"
as abductors for ransom of the daugh-
ters of rich and distinguished citizens of
the United States. What eventually
happens to the pirates seems like an
up-to-date edition of Decatur's exploits.

In the picture, when the U. S. de-
stroyers have compelled the pirates to
quit their stolen submarine with the
captive brides, and they have been placed
in irons aboard the yacht bearing the
ransom and the rescued girls, a young
naval aviator is given command of the
yacht with orders to act in his discretion
as an officer. Thereupon the destroyers
depart.

Action of Play

By this time the yacht has reached
mid-ocean. The Navy officer knows a
cruiser with a strong party of marines
is at Tangiers. His own bride is among
those who have been taken from the
captured pirates. He yearns to see the
pirates punished, and is inspired by a
recollection of what Decatur accom-
plished a hundred years ago. So he
sends the yacht toward Tangiers. The
outcome fully justifies his course.

This incident is typical of the serial.
Throughout the fifteen episodes it
teaches the finest lessons of courage,
love of country and devotion to the best
qualities esteemed by upright men and
women. Besides its appeal to the ro-
mantic side of youngsters, "Bride 13"
is distinctly of cultural value, as has
been pointed out by educators who have
attended private screenings of the pic-
ture.

Remodeling in Paxton

PAXTON, ILL.— Tripling its present
seating capacity is the plan of the re-
modeling recently begun on the Majestic.
Alcru Theatre Company has taken a ten
year lease on the building, and the own-
ers. Hunt and Sullivan, are making the
$10,000 improvements. The company
owns four Central Illinois playhouses.

Arbuckle Has Good Cast
For "Brewster's Millions"

Roscoe (Fatty) Arbuckle has been
supplied with an exceptional cast for
"Brewster's Millions," his new starring
vehicle to be published by Paramount.
Joseph Henabery is directing and Walter
Woods wrote the scenario. Richard
Johnson was assistant director and Karl
Brown was cameraman.

Betty Ross Clark is leading woman for
Mr. Arbuckle. She was also his lead in
"The Traveling Salesman." James Cor-
rigan plays Ingraham and Fred Huntley
does Grandfather Brewster. Jean Acker
is Barbara Drew and Mr. Drew is inter-
preted by Charles Ogle. Neely Ed-
wards is cast as McLeod. Others in
the cast are Miss Skinner, William Boyd,
Parker McConnell, L. J. McCarthy and
John McFarland.

Star J. Frank Glendon in
"Roman Candles" Feature

A formidable array of talent has been
engaged by Master Pictures, Inc., to
support J. Frank Glendon in "Roman
Candles," his first starring vehicle for
the new company.

In the leading female role is Phalba
Morgan, a newcomer to the screen.
Others in the cast are Jack Pratt, Hec-
tor Sarn, Sydney D'Albrook, Mechtilde
Price, Lola Smith, William Connant,
Jack Waldermeyer and Teddy, the canine
who. materialy adds to any picture in
which he appears. "Roman Candles"
will be published about October 1.

A COUNTRY HOTEL "BELL HOP" IN ACTION

Scene from new Ince-Selznick Special, "Red Foam," in which Ralph Ince plays
the star role, with Zena Keefe as his leading lady. Mr. Ince also directed.

110 EXHIBITORS HERALD September 4, 1920

Read ingf The Ouija Board

■ ■ ■ ■■■■■ With J. B.i ■■■■ i

New York City, Aug. 23, 1920.
Director R. William Neill is now cut-
ting and assembling the seventh of Con-
stance Talmadge's First National pictures
"Good Reference," by E. J. Rath, adapted
to the screen by Dorothy Farnum. At
present the story is running in the All-
Story Magazine. Vincent Coleman will be
seen opposite Miss Talmadge and others
who have important roles are Ned A.
Sparks, Nellie Parker Spaulding, Mona
Lisa, Mathew L. Betz, Arnold Lucy and
Dorothy Walters.

* * *

There will be plenty of thrills in Dorothy
Gish's new picture "Up In the Air With
Jane" which will be released in the late
autumn. Her leading man, James Bennie,
was a Captain in the Royal Flying Corps, a
bunkie of the late Captain Vernon Castle
and saw two years service in the great war
— a year overseas and a year as instructor
on this side of the water. "Up In the Air
With Jane" which was recently completed
in the Mamaroneck studios was written
by Mrs. Chet Withey, wife of the well
known director.

* * *

Harry Leonhardt expects to leave for
California via the Panama Canal in the fall.
Among other things Harry is one of the
"reel" masters of the rod and almost any
day that he is on the Atlantic or the Pacific
he can be seen holding the pole over the
side of a kiac or a punt. On the Pacific
coast he is one of the best landers of three
hundred and four hundred tunas but the
sport is becoming a bit tame and Harry
has an eye to larger piscatorial prizes.
For this reason he is returning via the
canal with the idea that he may be able
to troll through the locks and land a few
terrapin and "dingbats." The captain of
the Pacific liner had best keep an eye on
Harry on the way up the coast for on
more than one occasion it is said he has
put a hook on the log line of a ship and
trolled for gushing whales and "anti-
faligistines."

$ s|c $

Mitchell Lewis arrived in New York
from the coast on Thursday, Aug. 19, and
is staying at the Claridge. "Mitch" ex-
pects to be in New York for about a
month at which time he will return to Cali-
fornia. It's a long time since Mitchell

Lewis visited in the East and he is spend-
ing most of his time renewing old acquaint-
ances along the Rialto.

* * *

Edmund C. Granger, Eastern representa-
tive for King Vidor while playing poker
with a friend the other night won fifty-six
cents and just as the game came to an end
the door bell clanged and the cards were
hastily thrust under the table. However,
it wasn't a cop, but a laundry man. who
demanded fifty-five cents on the week's
wash. The friend was out of funds and
Edmund had to disgorge all but a penny of
his ill gotten gains. He is now wondering
whether it was worth while to sit up all
night to earn lunch money and then have
it all taken away from him or not. The
change won't even be good at the automat.

'Tis the first time in the history of pic-
tures that one producer praised the
methods of another in advertising copy.
Fred Warren did this in his last week's
advertising for the Associated Producers
and it was a great compliment to William
Fox. Every one is wondering just what the
idea is, but that's part of the cinema chess
game, and there is a master of the game to
be reckoned with in Fred Warren.

* * *

M. Lowell Cash, advertising and pub-
licity manager for the Arrow Films, has
resigned his post effective Sept. 4. Among
his friends Mr. Cash is known as "Reddy"
and he has a host of friends and admirers
about the town.

Paramount Plans Poster

Teaser Title Campaign

Preparation of a teaser poster cam-
paign on Paramount productions for the
coming year, which will mark an ad-
vanced step in exploiting motion picture
exhibitions, will be conducted by Famous
Players-Lasky Corporation, according
to announcement recently made by that
organization.

Under the direction of Jerome Beatty,
director of publicity and advertising and
Claud Saunders, exploitation manager.

A poster teaser exploitation is aimed
to benefit exhibitors in every part of the
country as a new and unique way of
arousing curiosity through the title of
a production. The service is expected
to be of added advantage to exhibitors
situated in localities where newspaper
cooperation is practically negligible.

Planting the title will be the foremost
fuction of the campaign. Posters have
been drawn with the view of arresting
attention by their bold letters, curious
epigrams and "teaser" captions aided by
vivid colors.

Goldwyn Offers Rinehart
Story With Young Landis

Prints of the latest Goldwyn-Rex
Beach Eminent Authors' Production,
"It's a Great Life," a picturization of Mary
Roberts Rinehart's story of boy life
at a "prep" school, called "The Empire
Builders," are now in all twenty-two of
the Goldwyn branch exchanges ready to
be shown to exhibitors. The first public
showing will be given at the Capitol
theatre, New York, on August 29.

The principal role is entrusted to Cul-
len Landis. Others in the cast are Molly
Malone and Clara Horton, Howard Ral-
ston, Otto Hoffman, Tom Persse, Ralph
Bushman and John Lince.

Cohen s Statement

{Continued from page 58)

producer other than Famous Players-
Lasky Corporation and Realart, and
there is no foundation for the current
rumor that he intended to force a book-
ing arrangement upon the exhibitor of
the South.

* * *

Mr. Lynch wants it to be known he
agrees with Mr. Zukor that the good-
will of the exhibitors is the most neces-
sary part of his business, and that it is
his endeavor to build up that good-
will and that if any complaint of an in-
dependent exhibitor not affiliated, directly
or indirectly, with any producing com-
pany is brought to his attention through
the proper channels of the Motion Pic-
ture Theatre Owners of America, he will
immediately give the same his personal
attention and adjust it to the satisfac-
tion of all concerned.

Mr. Lynch wants to emphasize that he
will resent in a most drastic way any in-
terference with any independent ex-
hibitor by any other distributor or pro-
ducer, directly or indirectly, who threat-
ens the independent exhibitor, and he
will not permit any of his representa-
tives to employ in any way a threat or
intimidate any exhibitor in order to sell
or dispose of his holdings.

Mr. Zukor emphatically stated to the
committee and gave it as his personal
pledge that if any exhibitor who has dis-
posed of his theatre through coercion or
through intimidation or by threats of
any of his representatives or of his or-
ganization or his associates, he will im-
mediately arrange for the return of his
theatre to the exhibitor if the proof is
submitted to the committee representing
the Motion Picture Theatre Owners of
America.

* * *

The committee is anxious to make the
conditions for the ensuing year one that
will give every producer of film a fair
showing based entirely on the merit of
the production and its box office value.
This organization is neither a selling
force nor an auxiliary to the selling
force of any producing company, and
it wants the country at large to know
that it will indeed be delighted if it
can complete the arrangements that have
already been entered into between the
Famous Players-Lasky Corporation to
settle the dispute which arose at the
Cleveland convention, so that the ex-
hibitor may have a complete choice not
alone of this company's productions, but
of other companies who are willing to
deal fairly and squarely with the mem-
bers of this organization.

The committee also called to see Mr.
Samuel Goldwyn, president of the Gold-
wyn Pictures Corporation, where they
were received with every courtesy and
obtained the personal assurance of Mr.
Goldwyn that the counsel for his com-
pany would meet with the counsel of
the Motion Picture Theatre Owners of
America for the purpose of drawing up a
more equitable film contract, and that his
company would not use taxable music in
compiling their cue sheets.

The same promise was made by Mr.
Lewis J. Selznick, president of Selznick
Pictures.

Plans Second Theatre

IRON MOUNTAIN, MICH.— Martin
Thomas, manager of the Colonial, will
build another similar theatre here, with
larger seating capacity and modern
equipment. Construction will start soon.

DEAD
MEN
TELL

NO
TALES

September 4, 1920

EXHIBITORS HERALD

111

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did for the other fellow, thereby getting the only possible guide to box office values. Address "What The
Picture Did For Me," EXHIBITORS HERALD, 417 S. Dearborn St., Chicago.

First National

Don't Ever Marry, a Marshall Xeilan
production. — Good comedy. Title is
good drawing card. — L. M. Kuhns, Gib-
son Theatre, Gibson, N. M. — Mining
camp patronage.

In Old Kentucky, with Anita Stewart.
— A great picture. Two days to big
business and pleased them all. — Peter
Krauth, Denison theatre, Denison, la. —
Neighborhood patronage.

The River's End, a Marshall Xeilan
production. — A good picture but not as
good as it was cracked up to be. It lacked
pep, dash and go and was not near as
entertaining as Back to God's Country. —
Harold Daspit, Atherton theatre, Kent-
wood, la. — Neighhborhood patronage.

In Old Kentucky, with Anita Stewart.
— Did a good business with this pic-
ture during a Wild W est Rodeo. — Mose-
ley & Ekman, Strand theatre, Toyah,
Tex. — General patronage. •

The Midnight Romance, with Anita
Stewart. — The first Anita Stewart pic-
ture here. Drew fair crowd and pleased
all. — Bert Norton, Kozy theatre, Eureka,
111. — Neighborhood patronage.

The Woman Gives, with Norma Tal-
madge. — The only thing we could see
good about this picture was Talmadge.
There was nothing to the story. — M. F.
Weathers. Liberty theatre. Ft. Scott,
Kans. — Neighborhood patronage.

Heart O' the Hills, with Mary Pick-
ford. — Mary Pickford always fills my
house, but this is an exceptionally good
one. — N. E. Leigh, Liberty theatre,
Parma, Idaho. — Neighborhood patron-
age.

The Woman Gives, with Norma Tal-
madge.— Another case that proves that
a good book docs not always make a
good photoplay. However, Miss Tal-
madge's acting is excellent. Contains
many "fuzzy type" close-ups supposed
to be artistic. Nine out of every ten
will say the projector is out of focus. —
T. C. Shipley, Essaness theatre, Rush-
ville, Nebr. — Small town patronage.

In Wrong, with Jack Pickford. — Fair.
Pickford poor card here. — S. J. Osika,
Burley theatre, Burley, Idaho. — General
patronage.

Heart o' the Hills, with Mary Pickford.
— To S. R. O. first night and good busi-
ness second night. — Peter Krauth. Deni-
son theatre, Denison, la. — Neighbor-
hood patronage.

Human Desire, with Anita Stewart. —
Rather afraid of this one. but turned out
to be an A-l picture. Anita has made
many friends with this series. — J. A.
Burgum. Arthur Movie theatre, Arthur.
N. D. — Neighborhood patronage.

Yes or No, with Norma Talmadge. —
A very good picture with Norma a much
better looking actress with black hair
than light. The picture however loses
in value due to the Victor advertising
ending. The supporting cast fair with

exception of younger sister who did
wonderful. — R. R. Booth, Paramount
theatre, Nebraska City, Nebr.

Burglar by Proxy, with Jack Pickford.
— Patrons pleased. A very good comedy-
drama crook story. Hits the spot. —
E. E. Bonham, Bonham theatre. Prairie
du Sac, Wis. — Neighborhood patronage.

In Old Kentucky, with Anita Stewart.
— Good. Boost it big. Best of the Anita
Stewart series. Cleaned up for us on a
"110 degree in the shade" day. — ■ S. L.
Stokes, Princess theatre, Baird, Tex. —
Neighborhood patronage.

The Beauty Market, with Katherine
MacDonald. — Nothing to rave over. Pro-
duction nothing. MacDonald nice look-
ing. That's all that can be said for the
subject. — Hackett & Kruass, Hackett's
theatre. Port Gibson, Miss. — Neighbor-
hood patronage.

Daddy Long Legs, with Mary Pick-
ford.— Drew big house. All seemed
pleased. — Fahrney & Elson, Electric
theatre, Curtis, Nebr.

The Thunderbolt, with Katherine
MacDonald. — This is a good drawing
card. Pleased, but is not a picture for
children. — Harvey G. Thorpe, New-
Grand theatre, Crosby, Minn. — Neigh-
borhood patronage.

Bill Apperson's Boy, with Jack Pick-

ford.— A good program feature. Far
better than many. We did well on it.
— C. Hales, Lyric theatre, Orange City,
la. — Neighborhood patronage.

Fox

The Joyous Troublemakers, with Wil-
liam Farnuin. — Went over big with good
crowd and everybody satisfied. Can't go
wrong on this one, as it is one of Far-
num's best. — H. C. Wood, Lyric theatre,
Frankton, Ind. — Neighborhood patron-
age.

Should a Husband Forgive? with
Miriam Cooper. — A real special that you
can boost. Raise your prices, and send
them away talking about it. Something
doing all the way through and splendid
acting. Race scenes very exciting. —
Harold Daspit. Atherton theatre, Kent-
wood, La. — Neighborhood patronage.

The Daredevil, with Tom Mix. — One
can't go wrong on the picture. Plenty
of action. — J. T. Williams, Cozy theatre,
Checotah, Okla. — Neighborhood patron-
age.

The Orphan, with William Farnum. —
Very good picture, and drew- a large
house. Gave satisfaction. — Peter
Krauth, Denison theatre, Denison, la. —
Neighborhood patronage.

Her Elephant Man, with Shirley Ma-
son.— A good picture. Pleased all. —

MILDRED HARRIS CHAPLIN'S NEW PRODUCTION

Scene from "Old Dad," Louis B. Mayer's forthcoming production for First National.
Miss Harris has the role of Daphne Bretton. Myrtle Stedman, John Sainpolis
and Irving Cummings have important roles.

112

EXHIBITORS HERALD

September 4, 1920

THE LAST OF THE
DUANES, with William Farnum.
— Exhibitors, book this. It's pos-
itively a knockout and a real
puller. One of the best Westerns
we ever have run. Raise your ad-
missions.— H. A. Larson, Majestic
theatre, Oakland, Neb.

R. J. Cooper, Opera House, Kirbyville,
Tex. — Neighborhood patronage.

The Lost Princess, with Elinor Fair
and Albert Ray. — Nothing much to this.
These stars fail to draw for us. — Teufel
& Pfetcher, Isis theatre, Roseville, 111. —
General patronage.

Twins of Suffering Creek, with Wil-
liam Russell. — No kicks on this picture.
— A. W. Jordan, Jenkins theatre, Jen-
kins, Ky. — Neighborhood patronage.

The Devil's Riddle, with Gladys
Brockwell. — A Saturday night audience
liked this one. Nothing to rave over,
but satisfies. — C. T. Metcalf, Opera
House, Greenfield, 111. — -Small town
patronage.

Molly and I, with Shirley Mason. —
Fine. A little spicy, but yet a clean
picture. Everyone had a good word for
this one. — Rae Pecock, Mystic, Stafford,
Kans.

Evangeline, with Miriam Cooper. — !
Picture draws by the name only. Long-
fellow would turn over in his grave if
he knew such an inconsistent portrayal
of this sublime drama was being shown.
— Elam & Bradburry, Princess theatre,
Winnsboro, La. — General patronage.

The Shark, with George Walsh.— Pic-
ture good. Fox service gives good sat-
isfaction.— L. A. Hasse, Majestic theatre,
Mauston, Wis.

Molly and I, with Shirley Mason. — A
nice little comedy picture, and pleased.
Business fair. — Peter Krauth, Denison
theatre, Denison, la. — Neighborhood
patronage.

Evangeline, with Miriam Cooper. —
This picture is splendidly produced. Play
it with the help of your public schools.
— A. C. Mercier, Electric theatre, Perry-
ville, Mo. — Neighborhood patronage.

The Daredevil, with Tom Mix. — Drew
extra good crowd and was up to ex-
pectations of everybody. Mix always
makes good for me. — H. C. Wood, Lyric
theatre, Franktcn, Ind. — Neighborhood
patronage.

Pitfalls of a Big City, with Gladys
Brockwell. — Good picture, to good busi-
ness.— H. B. Axline, Scope theatre,
Wenona, 111. — Small town patronage.

Desert Love, with Tom Mix. — Good
picture to fair business. — Rae Peacock,
Mystic theatre, Stafford, Kans. — Neigh-
borhood patronage.

Goldwyn

Jubilo, with Will Rogers.— One of the
very best comedy-dramas that we ever
ran. It can't help but please. — G. N.
Armstrong, Y. M. C. A. theatre, Rose
Lake, Idaho.

The Strange Boarder, with Will
Rogers. — Star getting to be better draw-
ing card every day. His original char-
acter work is well liked. This vehicle of his
is not to be compared with Jubilo. — Bert
Goldman, New Princess theatre, St.
Paul, Minn.

The Little Shepherd of Kingdom
Come, with Jack Pickford. — Satisfied
our patrons at extra admission. — A. W.
Jordan, Jenkins theatre, Jenkins, Ky. —
Neighborhood patronage.

The Paliser Case, with Pauline Fred-
erick.— A mystery story. Good, but have
seen her in better pictures. Big draw-
ing with us. — Hackett & Krauss, Hack-
ett's theatre, Port Gibson, Miss. — Neigh-
borhood patronage.

The Misfit Earl, with Louis Bennison. 1
This is an unusually good comedy-drama
and will be appreciated by average
audience, unless they are looking for the
so-called high class production. — W. C.
Cleeton, Gem theatre, Higbee, Mo. —
Neighborhood patronage.

JES' CALL ME JIM, with Will
Rogers. — Book this one and play it
as a special. Tickled everyone at
advanced prices for two days. If
you want your patrons to call you
blessed, give them this one. Can't
say too much about it. — C. Wel-
stead, Garden theatre, Lajolla, Cal.

Speaking of hose, which kind do you
prefer, the common or garden variety,
or the kind Mary Miles Minter, the
Realart star, wears?

Duds, with Tom Moore. — Consider
this best Tom Moore picture to date.
The story is a very clever mystery, and
excellently told. Don't miss this. —
W. H. Creal, Suburban theatre, Omaha,
Nebr. — Neighborhood patronage.

Jubilo, with Will Rogers. — With the
showing of this picture we have gained
for ourselves a star that will pull them
in. — Moseley & Ekman, Rialto theatre,
Midland, Tex. — Neighborhood patron-
age.

The Street Called Straight, with a
special cast. — Production good, but the
name failed to draw. — Pfeiffer Bros.,
Opera House, Kenton, O. — General pat-
ronage.

Hallmark

The Follies Girl, with Olive Thomas.
— A very good picture that will amuse
and please. — Harold Daspit, Atherton
theatre, Kentwood, La. — Neighborhood
patronage.

The Hand at the Window, with Mar
gery Wilson. — Was a good picture. Well
liked. — W. H. Gilfillan, Lotus theatre,

SHIRLEY MASON
Fox star who climbed into nation-wide
popularity over night, in a scene from
"Merely Mary Ann."

Red Lake Falls, Minn. — Neighborhood
patronage.

Hell's Hinges, with William S. Hart.
— The best Hart picture we ever ran.
Although a re-issue, it is better than his
Paramount pictures. — R. Ross Riley,
Wigwam theatre, Oberlin, Kans. — Small
town patronage.

Prudence on Broadway, with Olive
Thomas. — A good picture. — Harold Das-
pit, Atherton theatre, Kentwood, La. —
Neighborhood patronage.

The Children in the House, with
Norma Talmadge. — Good story. Don't
pay to show these old reissues. — W. H.
Gilfillan, Red Lake Falls, Minn. — Neigh-
borhood patronage.

The Pinch Hitter, with Charles Ray.—
A re-issue, but a plumb good one. — Rae
Peacock, Mystic theatre, Stafford, Kans.

Hodkinson

King Spruce, with Mitchell Lewis, —
Good for box office and pleased all. The
kind of pictures for summer tonic. —
R. R. Booth, Paramount theatre, Ne-
braska City, Nebr.

Cynthia-of-the-Minute, with Leah
Baird. — A well directed picture, and a
good one. Miss Baird very beautiful.
Book this. — Hackett & Krauss, Hack-
ett's theatre, Port Gibson, Miss. —
Neighborhood patronage.

Desert Gold, with E. K. Lincoln. —
Patrons said the best they had seen for
a long time. Wish we could get more
of this kind. — Charles Perrizo, Lyric
theatre, Cass Lake, Minn. — Transient
patronage.

Desert Gold, with
Good. Drew extra
advanced admission,
good comments on

E. K. Lincoln. —
good business at
and had lots of
it. Subtitles were
dark. — C. A. Spainhour, Auditorium
theatre, Greensburg, Kans. — Small town
patronage.

Riders of the Dawn, with Roy Stewart.
— A wonderful production, but the adver-
tising paper did not do the picture jus-
tice. Lost money. — R. R. Booth, Para-
mount theatre, Nebraska City, Nebr.

September 4, 1920

EXHIBITORS HERALD

113

Metro

Burning Daylight, with Mitchell
Lewis. — Great. Give us more like this.
Lewis is a typical London character.
Metro gets better with each picture. —
Paul L. Shaw, Wonderland theatre,
Clinton, Ind. — General patronage.

Stronger Than Death, with Xazimova.
— A Metro classic. Pleased everybody,
for here the splendid actress is seen at
her very best. No mistakes will be made
in featuring this show. — George B. Elam,
Princess theatre, Winnsboro, La.

The Best of Luck, with a special cast.
— A very fine program picture. Lots of
pep and action. — M. F. Weathers, Lib-
erty theatre. Ft. Scott, Kans. — Neigh-
borhood patronage.

Fair and Warmer, Lombardi, Ltd.,
Please Get Married. — Didn't draw well,
but ran them under considerable handi-
cap.— J. W. Lumpkin, Cupid theatre,
Miles, Tex. — Neighborhood patronage.

The Walk-Offs, with May Allison. —
A very good feature, and satisfied. Not
a special. Play it at regular prices, and
advertise it well. You'll get a house
full.— C. Hales, Rivoli theatre, Alton, la.
— Neighborhood patronage.

Full of Pep, with Hale Hamilton, —
Good comedy. — S. I. Haney, Liberty,
theatre, Des Moines, N. M. — Small town
patronage.

Fair and Warmer, with May Allison.
— One of the best on the market. — Graf-
ton Nutter, Royal theatre. Republic,
Kans. — Farmer patronage.

Paramount

False Faces, with Henry B. Walthall.
— A very good picture of its kind, but
not as good as The Lone Wolf. Men will
like it better than ladies. — Harold Das-
pit, Atherton theatre, Kentwood, La. —
Neighborhood patronage.

The Roaring Road, with Wallace Reid.
— A dandy comedy-drama with just
enough thrills to make it snappy. Very
good drawing card. — W. H. Creal, Su-
burban theatre, Omaha, Nebr. — Neigh-
borhood patronage.

The Love Burglar, with Wallace Reid.
— Good picture. Reid well liked here.
Played this with Sennett comedy, Little
Widow. Comedy no good. — C. E. Bel-
den, Midway theatre, Mogollon, N. M.
— Mining patronage.

You're Fired, with Wallace Reid —
Good. Reid draws well. Big business.
— George Owens, Opera House, Stand-
ard, Ky.— Neighborhood patronage.

An Adventure in Hearts, with Robert
Warwick. — Average program picture.
Drew extra large crowd. Chaplin in
The Pawnshop on same bill. — Merle
Rhoda, Palace Theatre, Royalton, Minn.
— Small town patronage.

Arizona, with Douglas Fairbanks —
Our audience thoroughly enjoyed this
Fairbanks subject. Seems as though
Doug has not lost friends as has Mary.
Despite extreme hot weather, a carnival,
and strong feature at opposition house,
we had capacity houses. AH seemed
pleased.— Harrv M. Palmer, Liberty
theatre, Washington, Ind. — Neighbor-
hood patronage.

Love Insurance, with Bryant Wash-
burn.— Very good picture. Washburn
well liked here. Good business. — C. E.
Belden, Midway theatre, Mogollon.
N. M. — Mining camp patronage.

The Make Believe Wife, with Billie
Burke. — A good feature. Everyone liked
it. — W. L. Hamilton. Mazda theatre,
Alden, Kans. — Small town patronage.

Crooked Straight, with Charles Kay -
Ray slipped on this one, but at that it

will please. — Leo Peterson, Iris theatre.
Belle Fourche, S. D.

A Sporting Chance, with Ethel Clay-
ton.— Extra good picture. Good busi-
ness.— C. E. Belden, Midway theatre,
Mogollon, N. M. — Mining camp patron-
age.

April Folly, with Marion Davies. —
A fairly interesting picture. Well pro-
duced. Star not drawing. Attendance
below average. — Elks Theatre Co., Elks
theatre, Prescott, Ariz. — General patron-
age.

An Adventure in Hearts, with Robert
Warwick. — A very fine picture. Very
cleverly produced and acted. Warwick
a good actor, but not a good drawing
card. — W. H. Creal, Suburban theatre,
Omaha, Nebr. — Neighborhood patron-
age.

Extravagance, with Dorothy Dalton. —
Patrons walked out on this one. — Ray
Peacock, Mystic- theatre, Stafford, Kans.

What's Your Husband Doing? with
Douglas MacLean and Doris May. — Ex-
cellent picture. — L. M. Kuhns, Gibson
theatre, Gibson, N. M. — Mining camp
patronage.

Bill Henry, with Charles Ray.— A very
good Ray picture. One continuous
laugh, and pleased everyone. — W. H.
Creal, Suburban theatre, Omaha, Nebr.
— Neighborhood patronage.

Crooked Straight, with Charles Ray.
— Ray is a favorite here, but this is the
poorest production ever for him. — Gia-
coma Bros., Crystal theatre, Tombstone.
Ariz. — General patronage.

A Very Good Young Man, with
Bryant Washburn. — Good comedy.
Washburn always good. Good business.
— C. E. Belden. Midway theatre, Mogol-
lon, N. M. — Mining camp patronage.

Pathe

Passers-By, a Blackton production. —
Here is a picture that is a credit to star,
cast, and director. We booked this pic-
ture the day we ran it, and word-of-
mouth advertising brought us a good
house the second day. An excellent pic-
ture.— H. V. Friedrich, Majestic theatre,
Sheboygan, Wis. — Downtown patronage.

Dollar for Dollar, with Frank Keenan.
— Fine picture. Keenan a great actor. —
M. F. Weathers, Liberty theatre, Ft.
Scott, Kans. — Neighboring patronage.

The Moonshine Trail, with Robert
Gordon and Sylvia Breamer. — Our pa-
trons almost demanded their money
back. Title good for mountain towns,
but will not satisfy. — A. W. Jordan,
Jenkins theatre, Jenkins, Ky. — Neighbor-
hood patronage.

The Deadlier Sex, with Blanche Sweet.
— Very good with good business for one
day, fair the second. This was much
better than expected. Miss Sweet a
good drawing card. — Mrs. J. A. Dostal,
Ideal theatre, Omaha, Nebr. — Neighbor-
hood patronage.

Twin Pawns, with Mae Murray. — A
fine program picture. — N. Foster, Elite
theatre, Otsego, Mich. — Neighborhood
patronage.

The World Aflame, with Frank Kee-
nan.— This was one of the best of all
of the good Keenan pictures, and pleased
everybody. — George B. Elam, Princess
theatre, Winnsboro, La.

Fighting Cressey, with Blanche Sweet.
— Most pictures made in California of
Kentucky mountain folks are ridiculous.
— A. W. Jordan, Jenkins theatre, Ky. —
Neighborhood patronage.

Rio Grande, with a special cast. — A
typcial drama of border life that drew
well and generally pleased large
audiences. — H. V. Friedrich, Majestic
theatre, Sheboygan, Wis. — Downtown
patronage.

Dolly's Vacation, with Baby Marie
Osborne. — Fair picture. Without the
darky boy it wouldn't amount to much.
He is fine. Fair business. — C. E. Belden,
Midway theatre, Mogollon, N. M. —
Mining camp patronage.

In Walked Mary, with June Caprice.
— Dandy little picture. — M. F. Weathers,
Liberty theatre, Ft. Scott, Kans. — Neigh-
borhood patronage.

Impossible Catherine, with Virginia
Pearson. — Very ordinary picture. — Ed-
win Behrndt. Idle Hour theatre, Kasson.
Minn. — Neighborhood patronage.

HALE THE CONQUERING HERO COMES

William Russell in a scene from "A Live-Wire Hick," an American Film Company

production

114

EXHIBITORS HERALD

September 4, 1920

Realart

A Cumberland Romance, with Mary
Miles Minter. — One of the best pictures
we have run. Good business. — George
Owens, Opera House, Stanford, Ky. —
Neighborhood patronage.

A Dark Lantern, with Alice Brady. —
Not up to the Realart standard, but will
get by as a program offering.- — Harvey
G. Thorpe, New Grand theatre, Crosby,
Minn. — Mining camp patronage.

Nurse Marjorie, with Mary Miles Min-
ter.— A good picture. This star always
pulls in Realart pictures. — C. Welstead,
Garden theatre, La Jolla, Cal. — Family
patronage.

Miss Hobbs, with Wanda Hawley. —
This picture highly pleased all who saw
it. Miss Hawley beautiful to look at and
Harrison Ford above reproach. Scenery
wonderful, and direction perfect. A
regular "sweet" picture. — Mrs. J. A.
Dostal, Ideal theatre, Omaha, Nebr. —
Neighborhood patronage.

Erstwhile Susan, with Constance Bin-
ney. — Extra good. Star pleased every-
one. All Realarts are good. Fair busi-
ness.— George Owens, Opera House,
Stanford, Ky. — Neighborhood patronage.

A Dark Lantern, with Alice Brady. —
Despite some bad comments in the
Exhibitors Herald we considered the
picture very good. — Hardin Ent. Co,
Odeon theatre, Hardin, Mo. — General
patronage.

Erstwhile Susan, with Constance Bin-
ney. — Very good. Crowd small due to
hot weather. Look for better business
with this star. — Merle Rhoda, Palace
Theatre. Royalton, Minn. — Small town
patronage.

Jenny Be Good, with Mary Miles Min-
ter.— Another Judy of Rogues Harbor,

only it made us more money. Big, tre-
mendous drawing card, and Minter will
be the biggest bet in the business.
Splendidly directed, and cast well
chosen. The interior scenes were splen-
did with not a fault against them. — Mrs.
J. A. Dostal, Ideal theatre, Omaha,
Nebr. — Neighborhood patronage.

Robertson-Cole

The Wonder Man, with Georges Car-
pentier.- — A high class production that
drew very well in the face of such opposi-
tion as DeMille's "Why Change Your
Wife?" due to the star's unusual popu-
larity at the present time. Everyone
pleased — H. V. Friedrich, Majestic thea-
tre, Sheboygan, Wis. — Downtown pat-
ronage.

The Heart of Twenty, with ZaSu Pitts.
— Fairly good program picture to very
poor business. — John Hafner, Princess
theatre, Donora, Pa. — Neighborhood
patronage.

In Search of Arcady, with Billy
Rhodes. — This is not worth showing.
No story, plot or anything to it. Billy
Rhodes not much of a star. — Mrs. James
Webb, Cozy theatre, Union, Ore. — Small
town patronage.

The White Dove, with H. B. Warner.
— This was good, and H. B. Warner a
real actor. He is a good bet for us.
Liked by both classes of people. Poor
business due to extreme heat for the
two days. — Mrs. J. A. Dostal, Ideal
theatre, Omaha, Nebr. — Neighborhood
patronage.

Kitty Kelly, M. D., with Bessie Barris-
cale. — Miss Barriscale is a new star with

us and if all her pictures are as good as
this she will get the money for us. —
Hackett & Krauss, Hackett's theatre,
Port Gibson, Miss. — Neighborhood pat-
ronage.

Life's a Funny Proposition, with Wil-
liam Desmond. — A very enjoyable
comedy. No one walked out on this. —
Frank Allen, Rose theatre, Byron, 111.
— Small town patronage.

Haunting Shadows, with H. B. Warner.
— Drew well on account of being taken
from popular book "House of a Thous-
and Candles." First time we have run
Warner and everyone satisfied.— T. C.
Shipley, Essaness theatre, Rushville,
Nebr. — Small town patronage.

The Notorious Mrs. Sands, with
Bessie Barriscale. — -A good picture, but
Barriscale pictures are all alike, and my
patrons are hov/ling. — Paul L. Shaw,
Wonderland theatre, Clinton, Ind. —
General patronage.

The Woman Who Understood, with
Bessie Barriscale. — This picture well di-
rected. Good story. Barriscale fine.
Drew well. Should satisfy 98%. Don't
be afraid of this one. — O. R. Haus,
Scenic theatre, Hastings, Minn.- — Small
town patronage.

Select

The Shadow of Rosalie Byrnes. —

Average picture. My patrons seem to
like the star. — W. C. Uglow, Crystal

MAX LINDER
The noted French comedian, who hna Just
completed hla flrat Independent five-reel
Amcrlcnn-mnde comedy, entitled "Seven
Yearn* Bnd Luck," at Maurice Tourneur'a
aturflo. Universal City, Cal.

theatre, Burlington, Wis. — General pat-
ronage.

The Man Who Lost Himself, with
William Faversham. — One of the very
best pictures ever shown at our theatre.
Biggest mouth to mouth advertising pic-
ture on the market today. Big business
two days in spite of torrid heat. Wil-
liam Faversham has a very big future.
New stars with picture of this type will
bring the film to a higher plane. — Mrs.
J. A. Dostal, Ideal theatre, Omaha, Nebr.
— Neighborhood patronage.

The Isle of Conquest, with Norma
Talmadge. — A great picture. Pleased all.
— W. H. Gilfillan, Lotus theatre. Red
Lake Falls, Minn. — Neighborhood pat-
ronage.

The Man Who Lost Himself, with
William Faversham. — Very good story.
Best acting and good photography. —
Bijou theatre, Toledo, O. — Neighbor-
hood patronage.

The Veiled Adventure, with Constance
Talmadge. — A very good one. The
Talmadge girls always please here. —
J. T. Williams, Cozy theatre, Checotah,
Okla. — Neighborhood patronage.

Greater Than Fame, with Elaine Ham-
merstein. — This proved a good draw-
ing card for hot weather, and pleased
100% of the people. Will give this a
return date. Elaine Hammerstein is a
full-fledged star at our house. — Mrs.
J. A. Dostal, Ideal theatre, Omaha,
Nebr. — Neighborhood patronage.

The Man Who Lost Himself, with
William Faversham. — Great picture to
poor business. Our patrons don't want
this kind of pictures. — Paul L. Shew,
Wonderland theatre, Clinton, Ind. — Gen-
eral patronage.

Out Yonder, with Olive Thomas. —
Very good picture and good acting. No
complaints. — R. R. Hess, Marion theatre,
Edna, Tex. — Neighborhood patronage.

The Broken Melody, with Eugene
O'Brien. — Just a program picture. —
D. B. Fallett, Star theatre, Gibsonburg,
O. — Neighboring patronage.

The Glorious Lady, with Olive ■
Thomas. — A fine picture. Star is good
and gaining popularity.— W. C. Cleeton,
Gem theatre, Higbee, Mo.

The Woman Game, with Elaine Ham-
merstein.— Fair picture. Not much of a
story, but good acting. — R. R. Hess.
Marion theatre, Edna, Tex. — Neighbor-
hood patronage.

United Artists

His Majesty, the American, with

Douglas Fairbanks.— Our patrons en-
joyed this picture more than When the
Clouds Roll By. — Moseley & Ekman,
Pecos, theatre, Pecos, Tex. — Neighbor-
hood patronage.

Pollyanna, with Mary Pickford. — Best
Pickford picture ever made. Will do a
big business. — R. Ross Riley, Wigwam
theatre, Oberlin, Kans. — Small town
patronage.

When the Clouds Roll By, with Doug-
las Fairbanks. — This is a fine picture.
Fairbanks at his best. Business not as
good as I expected. — C. E. Belden, Mid-
way theatre, Mogollon, N. M. — Mining
camp patronage.

Down on the Farm, with a special cast.
— Very goad. Everybody satisfied with
it. — R. R. Hess, Marion theatre, Edna,
Tex. — Neighborhood patronage.

Universal

Gun Fighting Gentlemen, with Harry
Carey. — This was a good one. Carey is
a drawing card. Book one of his pic-
tures and you will play more. — L. A.
Hasse, Majestic theatre, Mauston, Wis.
— Small town patronage.

September 4, 1920

EXHIBITORS HERALD

115

THE GREAT AIR ROBBERY,
with Ormer Locklear. — This pic-
ture I ran two days. Advanced
prices. Three packed houses daily
August 6 and 7. Everybody well
pleased. — Louis W. Johnson, Lib-
erty theatre, Mt. Vernon, Tex. —
Small town patronage.

NORMA TALMADGE AND HER SELECT DIRECTOR

Bare Fists, with Harry Carey. — An
extra good Harry Carey. Will please
all who can see it. A good drawing
card. Give us more features equally as
good. — Joseph F. Spangler, Globe thea-
tre, Beaver, Okla. — General patronage.

Marked Men, with Harry Carey. — The
best Carey ever made, and that's going
some. — C. C. Teas, Crystal theatre,
Watertown, Minn. — Neighborhood pat-
ronage.

The Ace of the Saddle, with Harry
Carey. — Good Western. Carey takes
well here. Book it.— W. L. Hamilton,
Mazda theatre, Alden, Kans. — Neigh-
borhood patronage.

The Prince of Avenue A, with James
J. Corbett. — Very good drawing card.
Played on hot night to a satisfied crowd.
— Frank Allen, Rose theatre, Byron, 111.
— Small town patronage.

The Ace of the Saddle, with Harry
Carey. — If you like a good Western pic-
ture get this one. Harry's pictures are
good and well liked here. — F. J. Kozuch,
Dixie theatre, Wallis, Tex. — Small town
patronage.

Rouge and Riches, with Mary Mac-
Laren. — One of Mary MacLaren's best.
Everybody satisfied. — H. C. Wood, Lyric
theatre, Frankton, Ind. — Neighborhood
patronage.

The Ace of the Saddle, with Harry
Carey. — Another Carey success. Play
them all. — R. R. Riley, Wigwam theatre,
Oberlin, Kans. — Small town patronage.

The Prince of Avenue A, with James
J. Corbett. — Went over big. Lots of
pep to the picture. — E. Cameron, Arcade
theatre, St. Paul, Minn. — Neighborhood
patronage.

Rouge and Riches, with Mary Mac-
Laren. — Pretty good program picture.
Our people do not care much for this
star. — Verner Hicks, Family theatre.
Marion, 111. — General patronage.

Her Five Foot Highness, with Edith
Roberts. — Roberts always good. Rec-
commend this picture to anyone. — M. F.
Weathers, Liberty theatre, Ft. Scott,
Kans. — Neighborhood patronage.

The Prince of Avenue A, with James
Corbett. — While this is nothing great, it
pleased them. People who do not usually
comment on pictures say it's good. —
Verner Hicks, Family theatre, Marion,
111. — General patronage.

The Day She Paid, with Francelia Bil-
lington. — Fairly good picture. — C. C.
Teas, Crystal theatre, Watertown, Minn.
— Neighborhood patronage.

The Petal on the Current, with Mary
MacLaren. — Out of the ordinary. Starts
out with comedy and ends up serious,
and as a whole affords good entertain-
ment. Play -seemed well suited for Mary.
— H. A. Larson, Majestic theatre, Oak
land, Neb. — Small town patronage.

Bullet Proof, with Harry Carey. — Nut
said. Carey is the idol of the great min-
ing district. — V. L. Brumbaugh, Picher
theatre, Picher. Okla.

The Brute Breaker, with Frank Mayo.
— A great picture. Did a good busi-
ness.— E. Cameron, Arcade theatre, St.
Paul, Minn. — Neighborhood patronage.

The Eagle, with Monroe Salisbury. —
This is a good one. Everyone will like

The talented screen star snapped with Chet Withey, who has directed her in "The
Devil's Needle," "The New Moon" and "She Loves and Lies."

this play. — Kelly & Roush. Rex theatre,
Custer City, Okla. — Small town patron-
age.

The Divorced Wife, with Monroe Salis-
bury.— Fine picture. Salisbury always
good. Book it. — W. L. Hamilton, Mazda
theatre, Alden, Kans. — Small town pat-
ronage.

Bonnie, Bonnie Lassie, with Mary Mac-
Laren.— A clever, pleasing comedy. Wisli
Universal would make more on this
order. Good business. — C. Welstead.
Garden theatre, La Jolla, Cal. — Family
patronage.

The Blinding Trail, with Monroe Salis-
bury.— Wonderful picture. Drew good
business. — R. Pfeiffer, Princess theatre,
Chilton, Wis. — Neighborhood patronage.

The Unpainted Woman, with Mary
MacLaren. — Old picture, but a good one.
Full of acting. — A. R. Anderson, Gem
theatre. Twin Falls, Idaho. — Family pat-
ronage.

The Trap, with Olive Tell.— Star new
here, but comments very good, and pic-
ture gave general satisfaction. — A. L.
Hepp, Idylhour theatre. Greeley, Neb.

The Brute Breaker, with Frank Mayo.
— This is the best Western we have
plaved yet. Good scenery and good act-
ing.— F. J. Kozuch, Dixie theatre, Wallis.
Tex. — Small town patronage.

The Forged Bride, with Mary Mac
Laren. — Excellent. Broke all records for
program run. Heartily endorsed. — Fred
S. Knox, Idle Hour theatre, Marcus, la.
— Neighborhood patronage.

Common Property, with a special cast.
— This is a good one and I received many
favorable comments on it. — L. A. Hasse.
Majestic theatre, Mauston, Wis. — Small
town patronage.

The Trembling Hour, with Helen Jer-
ome Eddy. — Good picture. Fine busi-
ness on this one. Book it. — W. L. Ham-
ilton, Mazda theatre, Alden, Kans. —
Neighborhood patronage.

Bonnie Bonnie Lassie, with Mary Mac-
Laren.— This is surely a wonderful pic-
ture. Good acting and kept the people

laughing. — F. J. Kozuch, Dixie theatre,
Wallis, Tex. — Small town patronage.

The Ace of the Saddle, with Harry
Care}'. — Not as good as usual Carey pro-
ductions, but will give pretty good satis-
faction.— A. L. Hepp, Idylhour theatre,
Greeley, Neb.

The Blinding Trail, with Monroe Salis-
bury.— A powerful story well acted. Will
surely please majority. — A. R. Anderson.
Gem theatre, Twin Falls, Ida. — Neigh-
borhood patronage.

Pretty Smooth, with Priscilla Dean. —
Very good picture. Miss Dean does
good work. — L. C. Farquhar, Opera
House, Guide Rock, Neb. — Neighborhood
patronage.

A Little Brother of the Rich, with
Frank Mayo. — As usual with Universal,
this production is above the average. A
fine picture and will stand advertising.
— R» Ross Riley, Wrigwam theatre, Ober-
lin, Kans. — Small town patronage.

Destiny, with Dorothy Phillips. — A
good, clean play with a good star. Uni-
versal are all right to tie to. They
have some good ones.— Kelly & Roush,
Rex theatre, Custer City, Okla. — Small
town patronage.

Riders of the Law, with Harry Carey.
— If I could get pictures every day that
pleased like this, I would have to build
on to my theatre. Carey always good
for me. — Mr. Carroll, Royal theatre.
Fullerton, Neb.— Neighborhood patron-
age.

The Girl from Nowhere, with Cleo
Madison. — Good for a country crowd.
Full of dance hall stuff and fighting.—
Cowan Oldham, Dixie theatre, McMinn-
ville. Tenn. — Neighborhood patronage.

The Brute Breaker, with Frank Mayo.
— Book this one. Big run on it. Will
stand repeat. — W. L. Hamilton, Mazda
theatre, Alden Kans. — Neighborhood
patronage.

Vitagraph

The Sporting Duchess, with Alice
Joyce. — Best yet of her. Fine scenery.
The racing scene was exceptionally

116

EXHIBITORS HERALD

September 4, 1920

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

good — Mrs. Ida B. Rowe, Opera House,
Eddyville, la.

The Sea Rider, with Harry Morey. —
Fair picture well acted, but nothing ex-
tra.— R. R. Hess, Marion theatre, Edna,
Tex. — Neighborhood patronage.

The Birth of a Soul, with Harry
Morey. — A good picture with story of
the Kentucky mountains. Has a very
poor ending.— Harvey G. Thorpe, New
Grand theatre, Crosby, Minn. — Mining
camp patronage.

The Fighting Colleen* with Bessie
Love. — Pleased our patrons. Well
worth considering. Love a very pleas-
ing star. — Hardin Ent. Co., Odeon thea-
tre, Hardin, Mo. — General patronage.

The Garter Girl, with Corinne Griffith.
— Good picture and acting, but not
much of a story. — R. R. Hess, Marion
theatre, Edna, Tex. — Neighborhood pat-
ronage.

The Gamblers, with Harry Morey. —
One of Morey's best pictures. A good
sized hot weather audience was well
pleased with this production. — George
E Simmons, Avonia theatre, Avon, 111. —
Neighborhood patronage.

Cupid Forecloses, with Bessie Love.
— A pleasing program picture. Better
than many so-called specials. — E. E.
Bonham, Bonham theatre, Prairie du
Sac, Wis. — Neighborhood patronage.

The Wreck, with Anita Stewart— A
very pleasing picture. — J. T. Williams,
Cozy theatre, Checotah, Okla — Neigh-
borhood patronage.

The Fortune Hunter, with Earle Wil-
liams.— Lots of picture, but that's about
all. We can't see any special to it,
though we got by nicely. — C. Hales,
Rivoli theatre, Alton, la. — Neighborhood
patronage.

Dollars and the Woman, with Alice
Joyce. — Fair picture and good acting,
but too long for the story. — R. R. Hess,
Marion theatre, Edna, Tex— Neighbor-
hood patronage.

The Fortune Hunter, with Earle Wil-
liams.— Vitagraph left this on their pro-
gram, and it is a real special. You can
boost your prices. High school played
it as their class play and drew well.—
Harvey G. Thorpe, New Grand theatre,
Crosby, Minn. — Mining camp patronage.

Specials

Love Without Question, with Olive
Tell. — Very entertaining. Certainly
holds the attention. Very good photog-
raphy. — Frank Allen, Rose theatre,
Byron, 111. — Small town patronage.

Silk Husbands and Calico Wives, with
House Peters. — A good program picture.
We played to big business two days by
heavy exploitation and the picture is not
worthy of big exploitation. Just a good
program picture only. — M. F. Weathers.
Liberty theatre, Ft. Scott, Kans. —
Neighborhood patronage.

The Shepherd of the Hills, with a
special cast.— Excellent picture. Pleased
big audience at advanced prices. Many
comments. — B. H. Lovell, Electric
theatre, Pardeeville, Wis. — Neighbor-
hood patronage.

The Woman He Chose, with a special
gutnruimwutniiiiittnimiiuuiJiiuiiuiniiiiiHiiHtiMiuimiinMiiiiiitinuiHiiiMrHMiimiiinitfiiinnuiiiitii^

| Communications regarding con- |

| dition of film, service conditions, 1

| rental prices, etc., should be a

| mailed separately. Reports for §

| this department must be confined j

| to the actual drawing power rec- |

| ord of productions.

^iinniiiMiiuiiHtiMitutuiuuiiiiiiuitiMiniimuiiuiiuiuMiiuiiiiiiittiunuitiniimuuttiMniimniiuiitiHtuiiS

cast. — Very, very good. Did excellent
business on very hot days. Played three
days to capacity. Pleased 100%. — Frank
Schaefer, Crystal theatre, Chicago, 111. —
Neighborhood patronage.

Serials

HIDDEN DANGERS, with Joe
Ryan and Jean Paige. — This pic-
ture is a sure winner. Can't be
beat. Great from a box office
standpoint. A clinch on the S. R.
O. being up once a week if you
book it. Great work by stars. —
Ellis Irvin, Cozy theatre, New-
kirk, Okla.

Lightning Bryce, (Arrow) with Jack
Hoxie and Ann Little. — Best puller I've
had yet. Business picked up 25% on first
episode and increased to 40%, which is
holding on eleventh episode. — J. W.
Lumpkin, Cupid theatre, Miles, Tex. —
Neighborhood patronage.

The Silent Avenger (Vitagraph), with
William Duncan. — Great. Some thrills
in this serial. Duncan takes up lots of
time in the picture posing before camera.
— Hackett & Krauss, Hackett's theatre,
Port Gibson, Miss. — Neighborhood pat-
ronage.

Hands Up (Pathe), with Ruth Roland.
— This serial I can highly recommend.
A serial for action and one that will
please everybody. Exhibitors book this
serial if you want a No. 1 serial. — Jo-
seph F. Spangler, Globe theatre, Beaver,
Okla. — General patronage.

The Invisible Hand (Vitagraph), with
Antonio Moreno. — Best serial I have
run to date. Contains plenty of sus-
pense and action, and that is what they
want here. — T. C. Shipley, Essaness thea-
tre, Rushville, Nebr. — Small town pat-
ronage.

The Trail of the Octopus (Hallmark),
with Ben Wilson. — Held up with Fatty
Arbuckle to eighth episode. Then com-
menced to fall off and continued to the
end. — J. W. Lumpkin, Cupid theatre,
Miles, Tex. — Neighborhood patronage.

Short Subjects

Haunted Spooks (Pathe), with Harold
Lloyd. — This is one of the very best
comedies we have ever run. A valuable
addition to a good feature program. It
is safe to say that the great majority of
our patrons came to see this excellent
comedy rather than the feature. — H. V.
Friedrich, Majestic theatre, Sheboygan,
Wis. — Downtown patronage.

Bungled Bungalows (Universal), with
Eddie Lyons and Lee Moran. — One of
the best comedies we ever played. One
continuous roar. — J. A. Burgum, Arthur
Movie theatre, Arthur, N. D. — Neighbor-
hood patronage.

Haunted Spooks (Pathe), with Harold
Lloyd. — Absolutely a clean up. Chaplin
and Arbuckle are not in a class with
Lloyd — R. J. Cooper, Opera House,
Kirbyville, Tex. — Neighborhood patron-
age

The Illiterate Digest (Cohn), with
Will Rogers.— Causing many favor-
able comments. Greeted by applause
each time it is shown. — Frank Allen,
Rose theatre, Byron, 111.— Small town
patronage.

Switches and Sweeties, with James
Aubrey. — I was ashamed of it. Very
poor Vitauraph comedies usually pretty
tair.— Alvin S. Frank, Jewel theatre,
Lafayette, Colo. — Neighborhood pat-
ronage.

September 4, 1920

EXHIBITORS HERALD

117

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118 EXHIBITORS HERALD September 4, 1920

IF IT'S BIG, WE HAVE IT!

RELEASE DATE TITLE

August 9th

Ihe Boomerang

Henry B. Walthall

PIONEER

August 23rd

ror the boul of Kafeal

Clara Kimball Young

EQUITY

September 6th

£(9 III* 1 f\ • JJ

Love Without Question

Olive Tell

JANS

September 20th

art ill w /ti ) c i \

Bubbles (1 hats for Joy)

Mary Anderson

PIONEER

October 4th

«T1 I Y7 * "

Ihe Inner Voice

E. K. Lincoln

AMERICAN-CINEMA

October 18th

«m* i * i • i i"

Midnight Gambols

Marie Doro

PIONEER

November 1st

iiWtlt III Hf 11

What Women Want

Louise Huff

PIONEER

November 15th

"Empty Arms"

Gail Kane

PIONEER

November 29th

"Mid-Channel"

Clara Kimball Young

EQUITY

December 13th

Ihe Place of Honeymoons

fcmily Mevens

PIONEER

December 27th

"Finders-Keepers"

Violet Mersereau

PIONEER

January 3rd

'Thoughtless Women"

Alma Rubens

PIONEER

Our

Policy:

You May Book One or All at a Price You Can Enjoy a Profit On!

Independent Distributors for Illinois, Indiana and Wisconsin

GREATER STARS PRODUCTIONS, INC.

Clyde Elliott, Manager

537 S. Dearborn Street CHICAGO Telephone Harrison 8157

Note: Milwaukee Office, 412 Toy Theatre Building

September 4, 1920 EXHIBITORS HERALD 119

of the Theatres in this Territory
are now showing

120

EXHIBITORS HERALD

September 4, 1920

THE GREATEST SE

IVAN ABRAHAMSON'S
DRAMATIC THUNDERBOLT

SUPER-FEATUI

A Title That Got More Front Pag<

Any Other PI

All-Star Cast, Including:

BOBBY CONNELLY, GLADYS LESLIE
CREIGHTON HALE, JULIA SWAYNE GORDON
ANNA LEHR, WILLIAM TOOKER, RUTH SULLIVAN
and WILLIAM DAVIDSON

NOW BOOKING

ILLINOIS

CELEBRATED PLAYERS FILM CORP. m%^Aye-

September 4, 1920 EXHIBITORS HERALD 121

IATI0N OF THE AGE

NOT A SEX PROBLEM BUT
A CLEAN STORY OF TODAY

^ SIX REELS

iblicity in the Chicago Papers Than
ire in Years

Now Packing 'Em In, at the La Salle Theatre,
Chicago, at $1.00 Admission.

YOU CAN DO THE SAME

d INDIANA

NOW BOOKING

122

EXHIBITORS HERALD

September 4, 1920

LUCY COTTON

AND

GEORGE LE GUERE

"BLIND LOVE"

The Photo Drama of
Universal Heart Appeal
and Dramatic Interest

Sets of Massive Splendor Scenario by

Suspense, Thrills Max Marcin

and Directed by
Superfine Acting Oliver D. Bailey

To be released soon. "First run booking at Barbee's Loop Theatre."

Illinois Rights Controlled by

Interstate Film Service

(Silee Film Exchange)

402 Consumers Bldg. Chicago, 111.

Reported by "Mac"

George H. Hamilton, of D. W. Howells.
Inc., passed through Chicago the other day
in behalf of the big serial, "The Son of
Tarzan.*'

* * *

F. M. Saxford. Film Specials. New York,
stopped over on his way to the coast to pay
a visit to his friend Harry Weiss, of the
Superior Screen Exchange.

* * *.

We had the pleasure of greeting the
debonair Clyde Quimby who, accompanied
by the charming Mrs. Quimby, arrived in
the city after several weeks' sojourning
amidst the delights of California cinema-
land. Yes, the peppery Clyde was just
chock full of news about the various stu-
dios out there. Sh ! Nary a murmur about
the Sennett girlies could we gather. But it
looks like a big time in Ft. Wayne, Ind ,
when this charming duo arrive at the por-
tals of the Jefferson theatre after their long
absence.

* * »

I. Mayxard Schwartz, manager of the
Educational Film Exchange, is all ablaze
these days with optimism. He should be
with the remarkable showing his company
is making about these parts.

* * *

Max Schwartz, erstwhile "vet"' of the
United Picture and Hallmark sales force,
is now affiliated with the Unity Photoplays

to cover the southside territory of Chicago.

* * *

F. M. Francis. Duchess theatre, Peoria,
and G. H. Meyers, Park theatre. Cham-
paign, 111., were noted paying their respects
to the Film Exchange building occupants

last week on a hasty visit to the Big City.

* * *

G. B. Covell, who recently disposed of
his interests in the Majestic theatre, East
Moline, 111., is to enjoy an extended vaca-
tion up in the wilds of northern Wiscon-
sin and will attempt to get intimate with a
flock of black bass. Cheer up, "Covey," if
they don't bite, get in touch with the Booth
Fisheries. They carry a full assortment

of the finny tribe at all times.

* * *

The Wormalds. Marquette theatre, La
Salle, 111., have found one way to entertain
the film boys of Chicago's sales colony. It
seems on J. G. Flackmax's recent call to
this charming couple, after wiring the Unity
Photoplays another contract. "Flack" was
invited to indulge in a flock of ice cream, so
you see, prohibition has its bright side.
Liquor hunters, please note.

* * *

J. L. Friedmax, president of the Cele-
brated Players, left August 21 for a brief
vacation to his summer home at Charlevoix,
Mich. Make it a month, Joe, those "three"
lonely theatres will soon fall-in with that
army of Illinois and Indiana exhibitors who
are reporting daily for Celebrated service.

* * »

N'o man should become fussed at the
noise about an exchange while 'phoning
gratis. Try telegraphing the next time.
Louis. Besides, if we have been informed
correctly, the Monarch theatre is no deaf
and dumb institution for silence.

* * *

Aaron Saperstein, of the Empire Ex-
change, who has just returned from New
York, tells us he has completed arrange-
ments to release, through this territory, an
array of big features of the Clark-Corne-
lius brand. Until the proper releasing plans

have been effected. Aaron would state noth-
ing further than, his exchange will now be
able to give the exhibitor a weekly feature
release. A few of the first features to be
offered are. "Greater Powers," "Adam and
Eve." and the big Rex Beach story, "Pard-
ners."

* * *

We note that Mrs. Lottie Church is
back again at the Unity Photoplays Ex-
change after spending the past few weeks
at the famous Atlantic seacoast resort.
Atlantic City. "No. just a restful sojourn."
was the best we could attain from this
charming widow.

* * *

Frank Harris is looked upon with envy
by his associates at the Pathe exchange
and at the same time they are bemoaning
the fact that Frank is with them no longer.
Pathe officials in Xew York have been
scrutinizing for a long time the sales
achievements of Frank and as a result
he has been promoted to chief of the St.
Louis branch. A Chicago less and a St.
Louis gain. Harris began his duties in St.
Louis on Monday, August 23, and his for-
mer brother salesmen predict record re-
ports from the Missouri city. One sales-
man went so far as to prophesy that "there
is no question but what he will make the
St. Louis branch one of the best in the
country." They say over at Pathe that the
home office has been looking for a long
time for a suitable proposition to offer
Harris.

* * *

Pail De Outo. assistant to Manager
Cresson Smith of the "Big Four" ex-
change in Chicago, has just returned from
a three weeks' vacation in Wisconsin and
Michigan. Assistant De Outo says that
every time he boarded a train he recalled

Venus at the Bath

< hnrlr* II. Kvnn, proprietor of the Gor-
llelil theatre, » 'Went Mndliion Ktreet,
Cfcleagro, xiinpped at Druee Lake, III.

the once popular book of squibs called "The
Slow Train Through Arkansas." Despite
these nerve racking transportation con-
ditions he displays a very rested look, prov-
ing that a vacation is a vacation after all.

* * *

It must be the work of providence that
some fellows get out on the right side of
the bed every morning and stumble over a
horseshoe the instant they leave their
homes. This very aptly applies to one
Harry Rice whose stamping ground is at
the L'niversal offices. Harry informs us
that he is going to Milwaukee on August
31, as a judge in the beauty contest being
conducted by the Milwaukee Journal. Harry
should be quite a connoisseur of profiles,
beaming eyes and shapely a-a-ahem ! by
this time, having successfully participated
in the 'EWs-H erald-Examiner contest in
Chicago. Should any of Milwaukee's fairer
sex lock like good screen material. Harry
says that either International or Universal
may bid for it.

* * *

Louie Frank of the Halstead theatre isn't
having much to say these days and he has
the sympathy of every' one. He had his
tonsils removed recently and he has suf-
fered considerable discomfiture since.

* * *

And now he is off for the hospitable and
sonny south. Edward O.Rlackeurn of the
Rothacker Laboratories, so that Publicity
Person Parker tells us, will spend four
months — long enough to become acclimated
— in the states where the mercury is al-
ways up on a directing job. We don't envy
him now. but wait until our knees are
knocking together along in November.

* * *

This seems to be the season for indisposi-
tion. W. F. Burhorn, proprietor of New
Era Film Company, has returned to his
headquarters after a spell of sickness. What
proves good for one is bad for another, for
instance the doctor vs. Burhorn.

* * *

Ren Beadell of the Select exchange was
one of the Chicago film men who attended
the funeral in Kenosha on August 19 of
Charles Pacini, the wealthy exhibitor who
was killed by an unidentified assailant. The
popularity and prominence of Mr. Pacini
in Kenosha was attested, said Mr. Beadell,
by the manv who attended the services.

* * *

Cecil Maberry. now that he has estab-
lished his home in Chicago, just can't be
detained away from the Windy City very
long at a stretch, even for a sojourn to
the home town. St. Louis. He is back at
the manager's desk at Goldwyn watching
the receipts of "Earthbound" grow.

* * *

R. A. Lucas. Robertson-Cole manager
here, is one who believes in starting the
new season right and as early as possible.
With a few preliminary instructions he
set his entire sales staff busy this last
week signing contracts for the super-
specials now completed or being made for
the 1920-21 year. From early reports
reaching Assistant Manager L. A. Ro-
zelle's desk it is most difficult so early
in the game to predict which of the sales-
men will achieve a record. Our bet is on
Archie Spencer, for he has that wee little

ten-pound girl as an incentive.

* * *

There is a happy man over at Universal
headquarters and it is none other than Man-

124

EXHIBITORS HERALD

September 4, 1920

ager I. L. Lesserman himself. And why
do you suppose? Well, Harry M. Berman,
general manager, was in Chicago the other
day and in connection with the local chief
he succeeded in signing a new lease by
which the company is permitted to return
its film to the Consumers building, making
it handy for both the exchange and the
exhibitors. Mr. Lesserman says that an
exchange without the film is like a lake
■without its bathing beauties.

* * *

W. A. Aschmann, Pathe manager, is
pointing with pride to "Chick" Keppler who
has displayed adept salesmanship by win-
ning the serial drive just concluded. We
knew we were a good prognosticator.

Barbee's Loop theatre is stepping on
high these days and it is whispered about
that Harry S. Lorch is one of the reasons.
Harry has been creating some inviting ad-
vertisements for the Goldwyn pictures
which have been showing at the loop house.
The Chicago publicity department of
Goldwyn, under Harry's guidance, is a busy
bee hive these days. It is hard to tell who
are the most absorbed in their work — the
P. A., Irving Mack or the stenographers.

If there have been any complaints from
exhibitors on the physical condition of
Hodkinson prints there'll be no more.
This statement is vouchsafed for by the
fact that H. L. Robinson, formerly of the
Hodkinson home office, has been located
in the Chicago exchange for the purpose
of maintaining a general standard of ex-
cellence in the prints.

H. H. Finney, who has been manager
of contracts at the Robertson-Cole offices,
has been promoted and transferred to the
Minneapolis branch in an executive ca-
pacity. He should feel at home from the
start with that congenial personality, Jack
O'Toole, as his neighbor.

* $ ♦

That apparent confidential conversation
between Carl Harthill, manager of Reel-
craft, and J. T. McSorley of the Beverly
theatre at Woodstock, 111., wasn't confi-
dential at all. ' It was business. The Wood-
stock exhibitor was just signing up for
Reelcraft service.

£ % iff

A certain firm not in the industry has as
its advertising slogan, "Business is good,
thank you." We take it that E. J. Eichen-
laub of First National could consistently
use it for a bulletin just sent out. W. L.
Hill, that affable publicity man, announced
that a new salesman has been added to the
staff. Meet E. R. Redlich, you exhibitors
from the eastern part of the state, which
he will cover.

* x *

Word bar reached film row of the death
of I. Van Ronkel's father. The trade
sympathizes with the former Goldwyn man-
ager in his bereavement.

* * *

With less than a month to go before
publication of the initial Associated Pro-
ducers' picture, Sid Goldman, the Chicago.

manager, is keeping the contracts flying.
Ask Sid for a piece of hot news and his

answer is: "Business is d fine!" And

who can deny it when you find his office
full of exhibitors.

Although I. L. Lesserman has supervised
the Jewel department of Universal in Chi-
cago he announces now that he has taken
active charge of the sales. He's a busy
man, but nevertheless he always has time
to greet a visitor.

There is one man up at Select who is
as hard to keep track of as your bank ac-
count. First you see him and then you
don't and the person in question is As-
sistant Manager Eddie Silverman. We
know now, however, why we have to make
several trips to the film exchange building
to find him. It is because he has been hav-
ing such good luck on his trips out in the
territory that he is becoming a regular
commuter. He just returned to the Windy
City Wednesday with new business in his
portfolio.

* * *

Remember way back in the old school
days when they gave you three breathing
spells during the day — one in the morn-
ing, one at noon and another in the after-
noon? Now this isn't a school we're talk-
ing about, but out at Rothacker's Chicago
plant they have established the same policy
and thrown in some fun with it. Factory
Superintendent George Gibson and his as-
sistant, Charles Biglow, give the workers
rest periods at 10:15 a. m., 12 noon, and
3:15 p. m. And more than that, they start
the jazz going and away the couples go
trying out the latest dance steps. Not bad.

* * *

Competition is a big factor over at the
Pathe office. Nobody knows this better
than the news hound who gathered this
item. He chanced to be discussing automo-
biles, girls, fashions et cetera with a num-
ber of the serial department when S. B.
Waite in charge of features came along.
"The only news you'll find around here I
can give it to you. Pathe has the finest
feature sales force going. Here's Crump,
Smith, Havill, Davis and Hickox. Look
them over." We did. Further details in
next issue.

* * *

A reward of a stoggy, a package of Bull
and a near beer is offered for the apprehen-
sion of Harry Rice. Last heard of in
Peoria, publicizing late Universal features.

Ckesson Smith has just received a let-
ter from Thomas P. Ronan of Danville
saying that his new Palace theatre will be-

The Only Way

My process of conservation
of new films and effective
renovating assures the exhib-
itor a film in perfect condition
to his patronage. Increased
earnings to exhibitor and
producer.

A. TEITEL
112 N. La Salle St.. CHICAGO

gin operations about September 25. An-
other theatre, another contract, don't you
imagine?

* * *

Was exchanging recipes — home brew,
peach wine, etc., you know — with "Bill"
Hight the other day up at Reelcraft when
some one stepped off the elevator and a
general commotion ensued. That's the ef-
fect. The cause was Nathan Joseph of the
Lincoln theatre, Chicago. You know how
enthused you are when you start on a mo-
tor trip, but how quick a few bad roads
extract that enthusiasm. Not so with Nate
who spent his time on those million dollar
thoroughfares in Wisconsin. Nate said he
was "stuck on" Madison and from his ob-
servations on the theatre situation there
we would judge that he would like to erect
one that would make New York dizzy.

* * *

The minute you publish the fact that ycu
are going on a vacation hundreds of sug-
gestions on how to waste your time are of-
fered. Some persons think that sitting in
a leaky boat all day trying to coax the
fish to bite is sport. Others like to prome-
nade on the beaches, go motoring, go to
bed early and catch up on sleep lost during
the other fif t v weeks of the year and what
not. But Mayme Isaacson of Robertson
Cole has another idea. She spent her first
day at the circus holding conference with
all the an-i-mals. She is spending the re-
mainder of her time in Michigan. There's
something attractive about that state.

* * *

A regular homecoming took place at the
offices of First National last Saturday
when all the salesmen from out state came
in to attend a meeting on sub-franchises.

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special professional
discounts on UNIVERSALIS.

Immediate delivery on all models. DeBrie,
DeFranne, Pathe and many others demon-
strated in our showroom. Send for oar com-
plete catalog at once, free on request.

BASS CAMERA COMPANY

Dept. H, 109 N. Dearborn St., Chicago. III.

ARCHITECTS

AND

BUILDERS

J. B. D1BELKA COMPANY

Parkway Bldg.
2743 West 22nd St.
CHICAGO

GUARANTEED

Mailing Lists

MOVING PICTURE THEATRES

Every State— total, 25,300; by States, $4.00

Per M.

1070 Film Exchanges $7.50

313 manufacturers and studios 4.00

368 machine and supply dealers 4.00

Further Particulars:

A. F.WILLIAMS, 166 W. Adams St,CMaft

1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 1 3- ST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. I LI

September 4, 1920

EXHIBITORS HERALD

125

HARRY'S GOT THE RIGHT IDEA

When Harry Weiss, manager of Superior Screen Service, goes to his island in the
Tippecanoe River, Winnamac, Ind., he usually takes a few friends along. From
left to right are John Bobeng, manager of the Armitage theatre, Chicago; Gus
Cook, of the Dundee Opera House; Harry Weiss; George Pistakee, of the Apollo
theatre, Chicago, and V. T. Lynch, of the Tiffin theatre, Chicago, and V. T.
Lynch, Jr.

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| Introducing Brude Gordon to America |

Prominent European Actor is one of the Featured j
Players in J. Stuart Blackton s "The House of the |
Tolling Bell" Which Pathe Exchange Will Distribute j

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Among those present who reported big
things to Chief Eichenlaub were H. A.
Washburn, W. W. Brumberg, E. R. Red-
lich, W. H. Tracy and J. Schwartz. Of
course, the conference didn't last all day
and night, and Chicago has many enter-
taining offerings.

* * *

Business or no business, there is one
sure way of getting in "dutch" with friend
wife and that is by letting too much busi-
ness interfere with pleasure. Knowing this
so well we wonder if Mrs. Douglas D.
Rothacker ever gets peeved. Douglas, we
hear, is spending a week at the St. Louis
branch. * * *

Who says the boss doesn't recognize abil-
ity? Take Roy Alexander as a pertinent
example. Roy, who has been handling
serials and shorts under the direction of
Morris Hellman at Universal has been
promoted. He is now supervising the book-
ing of Jewel pictures and specials with
"Boss" Lesserman directly in charge.

* * *

Just to get away from the bustle and
noise of Madison street, Emma Cohen,
manager of the Casino theatre, has gone
to the wilds of Broadway, where it is
always quiet, on her vacation.

* * *

Friends of William H. Pickens, who
was manager of the late Ormer Locklear.
were glad to see him about town during
the last week. Pickens said that he had
signed up "Daredevil" Harry McLaughlin
to fill the fair contracts left open through
the sudden death of Locklear. McLaughlin,
says Pickens, is going to send chills through
the spines of everybody that witnesses his
performances. The aviator was a former
circus man, a soldier of fortune, having
been in Villa's army, and a member of the
air force during the war. After completion
of his fair dates he will go to Los Angeles

to appear in pictures.

* * *

George Levine, manager of the Mil-
waukee office of Universal, took the fast
train to Chicago last week to tell Harry
M. Berman, general manager, that the town

up North has gone over the top.

* * *

There is one difference between a man
in search of news and R. C. Seery. man-
ager of First National, and that is that
the news hound wants the story that R. C.
isn't ready to break until next week.
We're going to light our old pipe the next
time we visit First National and smoke him
out if we don't get that story. We know
that process is effective, for they have
alloted a special room in the editorial de-
partment for the use of the correspondent
when he lights his Missouri Meerschaum.

* # *

Lou Baum, district manager of Univer-
sal, has just completed a successful turn
of the branches in this territory. Mr. Baum
has expounded an equation — Fine weather
plus excellent crops makes lots of money.
The natural result is optimism. All of
these mixed together make good business,
and this is what was found at every stop.

* * »

Ivan Nelson, formerly at Republic ex-
change, is now projectionist at the Roth-
acker laboratories.

Climax Will Soon Issue

"Love's Battle" Feature

Joe Moore, whose celebrated family
connections and whose personal triumph
in pictures has made his name well
known, co-stars with Eileen Sedgwick
in "Love's Battle," the latest offering
of Climax Film Corporation, which it is
distributing on the state right market.

In connection with this picture will
go a broad line of advertising matter.
The picture is in its final stage of
editing.

BRUDE GORDON, who, on Sept. 5,
will be introduced to America as
one of the stars in J. Stuart Blackton's
"House of the Tolling Bell," published
by Pathe, is one of the best known of
Europe's younger motion picture stars.

Gordon, who is only 26 years of age,
left his native heath in Johannesburg,
South Africa, seven years ago to study
medicine and surgery in London. This
was the desire of his parents. Gordon,
however, who had won a reputation as
one of the most intrepid big game hunt-
ers in the Transvaal, wanted to be an
actor. Three years in London he de-
voted to the study of medicine and
surgery, and with only another year
before he would obtain his degree, he
quit to enter a motion picture studio.
* * *

It wasn't long after he first faced the
camera that Gordon's ability won him
recognition, and he was starred in pro-
ductions made by Progress Film Com-
pany and Burton Phillips Productions.
He appeared in such successful British
plays as "A Little Child Shall Lead
Them" from the story by Bayard
Rothe; "All Men Are Liars," by Joseph
Hocking; "First Man in the Moon," one
of H. G. Wells' great stories; and
"Sowing and Reaping."

From London Gordon went to Hol-
land, where, for a time, he was starred
in a series of pictures produced by Hol-
landia Film Company. Then, last Feb-
ruary, he came to America. It was to
Mr. 'Blackton that Gordon made his first
visit for work in this country. Mr.
Blackton engaged the youngster, whose
ability he had known by reputation, and
immediately co-starred him with May

McAvoy in "The House of the Tolling
Bell."

* * *

This production is an adaptation of
one of Edith Sessions Tupper's series
of Louisiana stories, which almost every
American reader knows, rate among the
finest mystery and action novels of the
day.

Mr. Blackton gave Mr. Gordon and
Miss McAvoy an unusually highly com-
petent supporting cast, which includes
Edward Elkas, famous character actor;
Eulalie Jensen, William R. Dunn, Edna
Young and George Jenkins. The main
springs of action in "The House of the
Tolling Bell" are mystery and suspense.
Its locale is laid in the old south where
superstition is rife. Startling effects in
lighting and photography are introduced
by Commodore Blackton, who gave the
same attention to detail in this produc-
tion as he did to his master picture,
"Passers-By."

Mother — "Why don't you dress sensibly,
Marie?" Daughter — "Oh, ma, it would
seem so foolish." — Montreal Herald.

DEAD MEN
TELL NO
TALES

Fi»her.

AMERICAN FILM COMPANY

Distributed Through Pathe Exchangtt.
FLYING "A" SPECIALS

"Eve in Exile," seven reels, with Charlotte Walker.
'The Valley of Tomorrow," five reels, with William Russell.
"The Honey Bee," six reels, with Margarita Sylva.
"Dangerous Talent," five reels, with Margarita Fisher.
"Slam Bang Jim," five reels, with William Russell.
"The Thirtieth Piece of Silver," five reels, with Margarita
"The House of Toys," six reels, with Seena Owen.
"Peggy Rebels," five reels, with Mary Miles Minter.
"The Week End," five reels, with Milton Sills.
"A Live-Wire Hick," five reels, with Wm. Russell.

ARROW FILM CORPORATION

'Vigilantes," seven reels.

'Fool's Gold," six reels, with Mitchell Lewis.

*rhe Law of Nature," with Vincent Coleman.

"When the Desert Smiled," five reels, with Neal Hart.

■"The Mysterious Mr. Browning," five reels, with Walter Miller

The Profiteer," six parts, with Alma Hanlon.

The Sunset Princess," five parts, with Marjorie Daw.

'Mi<io Arizona " five parts, with Gertrude Rondhill.

"Wolves of the Street," six reels, with Cobb and Johnson.

"The Desert Scorpion," six reels, with Cobb and Johnson.

"The Chamber Mystery," five reels.

"Circumstantial Evidence," five reels.

"The Wall Street Mystery," five reels.

"The Unseen Witness," five reels.

"The Trail of the Cigarette," five reels.

"The Bromley Case," five reels.

"Woman's Man," five reels, featuring Romaine Fielding.
"Love's Protege," five reels, featuring Ora Carew.
"The Black Lagoon," five reels, with all-star cast.
"The Golden Trail." five reels.

"Bachelor Apartments," five reels, with Georgia Hopkins.

ARROW-HANK MANN COMEDIES

One is«ued every other week.

MI'IIIIOI. OSTRICHE PRODUCTIONS

Two-reel comedies, one each month.

BLAZED TRAIL PRODUCTIONS

One issued every other week.

LONE STAR WESTERNS

One every other week.

ARROW-NORTHWOOD DRAMAS

"The Strangers," two reels.
"Breed of the North," two reels.
"A Fight for a Soul," two reels.
"Beloved B-rute," two reels.
"Quicksands," two reels.
"Border River," two reels.
"In the River" two reels.
"Three and a Girl," two reels.
"Raiders of the North," two reels.
"Looking Up Jim," two reels.
"A Knight of the Pines." two reels.
"The Man of Brawn," two reels.

ASSOCIATED EXHIBITORS

EDUCATIONAL FILMS CORPORATION OF AMERICA

Distributed through Educational Film Exchanges, Inc.

CHESTER COMEDIES. TWO REELS

"Four Times Foiled."
"An Overall Hero."

CHRISTIE COMEDIES, TWO REELS

"Kiss Me, Caroline.1
"A Seaside Siren."

(Bobby Vernon.)
(Fay Tincher.)

Oct.

Distributed through Pathe Exchanges
"The Riddle Woman," six reels, with Geraldine Farrar.

TORCHY COMEDIES. TWO REELS

"Torchy." (Johnny Hines.)

"Torchy Comes Through." (Johnny Hines.)

MERMAID COMEDIES. TWO REELS

"A Fresh Start." (Marvel Rae.)
"Duck Inn." (Lloyd Hamilton.)

SPECIALS

"The Why of a Volcano."

"The Valley of Ten Thousand Smokes."

"A Day With Carranza."

"Modern Centaurs."

ROBERT C. BRUCE "SCENICS BEAUTIFUL." ONE REEL

"The Chilkat Cubs."

"The Wanderlust."

"The Leg of the LaViajera."

"The Song of the Paddle."

"By Schooner to Skagway."

"Solitude."

"Falling Waters."

"The Hope of Adventure."

"The Great Mirror."

"The Castaway."

CHESTER-OUTING SCENICS. ONE REEL

"Adam and Eve In the Andes."
"Wanted, An Elevator."
"Pigs and Kava."
"Dreams Come True."
"Fire!"

"Bear With Us."

"Pyrennes and Wooden Legs."

"Take in Boarders."

SCREENICS, SPLIT REEL

"Troubadours of the Sky" and "Infant Icebergs."
"Forbidden Fanes" and "Barks and Skippers.
"Horseshoe and Bridal Veil" and "In a Naturalist's Garden."
"Duck Days" and "Foam Fantasies."

EQUITY PICTURES

^ilk Hushand* and Calico Wives," «ix reels, with Home Peters.
"For the Soul of Rafael." six reels, with Clara Kimball Young.

'Keep to the Right," six reels, with Edith Taliaferro.
'Whispering Devils," seven reels, with Conway Tearle.

ASSOCIATED PRODUCERS

Sept. 12 — "Homespun Folks " Thomas H. Ince production with Lloyd Hughes.
Sept. 26 — "The Leopard Woman," J. Parker Read, Jr., production, with
Louise Glaum.

CELEBRATED PLAYERS FILM CORPORATION

GUMPS CARTOON COMEDIES
"Andy Takes a Dancing Lesson."
"Flat Hunting."

"Andy Visits His Mother-in-Law."

"A Quiet Day at Home."

"Andy Plays Golf."

"Andy On a Diet."

"Andy's Wash Day.''

"Andy's Night Out."

"Andy and Min at the Theatre."

"Andy Visits the Osteopath."

"Andy on Skates."

"Andv's Mother-in-Law Pays Him a Visit."

"Andy's Inter-Ruben Guest."

"Andy Redecorates a Flat."

"Andy the Model."

"Accidents Will Happen."

"Militant Min."

"Andy Fights the H. C. L."

"Ice Box Episodes."

"Wim and Wigor."

"Equestrian."

"Andy, the Hero."

"Andy's Picnic."

"Andy, the Chicken Fancier."

"Andy, the Actor."

"Andy on 'he Beach."

"Pleasure Bent."

"At Shady Kcst."

FAMOUS PLAYERS-LASKY CORP.

PARAMOUNT-ARTCRAFT PICTURES

June 6 — "Humoresque," six reels, with Alma Rubens.

June 6 — "Old Wives for New" (re-issue), five reels, a De Mille production.

June 13 — "Paris Green," five reels, with Charles Ray.

lune 13 — "Remodeling Her Husband," five reels, with Dorothy Gish.

June 20 — "The City of Masks," five reels, with Robert Warwick.

June 27— "Sick Abed," five reels, with Wallace Reid.

June 27 — "Sand," five reels, with William S. Hart.

July 4 — "Sins of St. Anthony," five reels, with Bryant Washburn.

July 4 — "Away Goes Prudence," five reels, with Billie Burke.

July 11 — "Let's Be Fashionable," five reels, MacLean and May.

July 11 — "Ladder of Lies," five reels, with Ethel Clayton.

July 18 — "Homer Comes Home," five reels, with Charles Ray.

July 25 — "The Fourteenth Man" five reels, with Robert Warwick.

July 25 — "The World and His Wife." five reels (Cosmopolitan Production).

Aug. 1 — "The Fighting Chance," six reels, with special cast.

Aug. 8 — "Prince Chap." six reels, with Thomas Meighan.

Aug. 8 — "Crooked Streets." five reels, with Ethel Clayton.

Aug. 1") — "The White Circle" five reels, Maurice Tourneur production.

Aug. 1") — "What Happened to Jones," five reels, with Bryant Washburn.

Aug. 22 — "Guilty of Love," five reels, with Dorothy Dalton.

Aug. 29 — "Hairpins," five reels, with Enid Bennett.

FIDELITY PICTURES COMPANY

"The Married Virgin." six reels.
"Frivolous Wives, ' six reels.

FILM MARKET, INC.

'The House Without Children," seven reels, with Richard Travers.

September 4, 1920

EXHIBITORS HERALD

127

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC.

"A Day's Pleasure," with Charles Chaplin.
"The Greatest Question" CD. W. Griffith production).
"Two Week*," six reels, with Constance Talmadge.
"Even as Eve," seven reels, with Grace Darling.
"The Turning Point," five reels, with Katherine MacDonald.
"The River's End," six reels (Marshall Neilan Production).
"The Fighting Shepherdess," with Anita Stewart.
"The Interior Sex, with Mildred Harris Chaplin.
"The Family Honor," a King Vidor feature.
"The Idol Dancer," a D. W. Griffith production.
"The Woman Gives," with Norma Talmadge.
"Polly of the Storm Country," with Mildred Harris Chaplin.
"Don't Ever Marry." six reels, a Marshall Neilan Production.
"The Love Expert, with Constance Talmadge.
"Passion's Playground," six reels, with Katherine MacDonald.
"The Yellow Typhoon," with Anita Stewart.
"Yes or No," with Norma Talmadge.
"Curtain," with Katherine MacDonald.
"The Jack Knife Man," a King Vidor production.
"45 Minutes from Broadway," with Charles Ray.
"The Splendid Hazard," six reels, with Henry Walthall.
"The Perfect Woman," with Constance Talmadge.
"Married Life," five reels, with Mack Sennett cast.

FORWARD FILM DISTRIBUTORS, INC.
"Youth's Desire," five reels.

FOX FILM CORPORATION

FOX SPECIALS

"The White Moll," with Pearl White.

"If I Were King," with William Farnum.

'The Skywayman," with Lt. Ormer Locklear.

"While New York Sleeps," with All Star Cast.

"The Face at Your Window." with All Star Cast.

"My Lady's Dress," with All Star Cast.

"Over the Hill to the Poorhouse," with All Star Cast.

"A Connecticut Yankee in King Arthur's Court," with All Star Cast.

WILLIAM FARNUM SERIES

"Drag Harlan."
"The Scuttlers."

PEARL WHITE SERIES

"The Thief."

"The Tiger's Cub."

'The Mountain Woman."

TOM MIX SERIES

"The Untamed."
"The Texan."
"Prairie Flowers."

WILLIAM RUSSELL SERIES

"The Man Who Dared."
'The Challenge of the Law."
"The Iron Rider."

SHIRLEY MASON SERIES

"Merely Mary Ann."

"Joan of Rainbow Springs."

"Chin Toy."

GEORGE WALSH SERIES

"From Now On."
"Number 17."
"The Plunger."

20TH < E.VH IO BRAND

"Firebrand Trevison," with Buck Jones.
'The Husband Hunter," with Eileen Percy.
'The Little Grey Mouse," with Louise Lovely.
"Sunset Sprague " with Buck Jones.
"Beware of the Bride." with Eileen Percy.
"The Rangers," with Buck Jones.

FOX NEWS

Twice a week.

SUNSHINE COMEDIES

"Mary's Little Lobster."

"A Waiter's Wasted Life."

"His Wife's Caller."

"Kiss Me Quick."

"Farmyard Follies."

"Chase Me."

'The Cow Punchers."

"Home Sweet Home."

"Napoleon."

"The Song Birds."

"Hot Dogs."

'The Merry Cafe."

"The Tailor Shop."

SBhC Brave Toreador."

"The Politicians."

"The High Cost of Living."

"Cleopatra."

"Flap Jacks."

HARRY GARSON

jpie Unpardonable Sin." »ight reels, with Blanche Sweet,
"he Hushed Hour" five reels, with Blanche Sweet.

MURRAY W. GARSSON

"A Dream of Fair Women."

GOLDWYN PICTURES CORPORATION

GOLDWYN STAR PRODUCTIONS

"Dangerous Days," seven reels, Eminent Authors Special.

"Trimmed with Red," five reels, with Madge Kennedy.

"The Woman and the Puppet, seven reels, with Geraldine Farrar.

"The Silver Horde," seven reels, Rex Beach Special.

"Out of the Storm," five reels. Eminent Authors Special.

"Jes" Call Me Jim," five reels, with Will Rogers.

"The Great Accident," five reels, with Tom Moore.

"The Slim Princess." five reels, with Mabel Normand.

"Roads of Destiny," five reels, with Pauline Frederick.

"Double-dyed Deceiver," five reels, with Jack Pickford.

"The Truth," five reels, with Madge Kennedy.

"Scratch My Back," five reels (Eminent Authors).

"Officer 666." five reels, with Tom Moore.

"Cupid, the Cowpuncher, ' five reels, with Will Rogers.

"Man Who Had Everything," five reels, with Jack Pickford.

"Girl With the Jazz Heart," five reels, with Madge Kennedy.

"It's a Great Life," five reels, (Eminent Artists).

"The Return of Tarzan," five reels, with Gene Pollar.

"Going Some," five reels, Rex Beach production.

GOLDWYN SPECIALS

The Border Legion," six reels.
"The Eternal Magdalene," six reel*.

FORD EDUCATIONAL WEEKLY

The Story of Zinc
Meat" Again,
fiventide.

CAPITOL COMEDIES

"The Little Dears," two reels, with Carter De Haven*.
"A Sure Cure," two reels, with Carter De Havens.

BENNISON STAR SERIES

'Hieh Pockets," five reels, with Louis Bennison.
"A Misfit Earl," five reels, with Louis Bennison.

GOLDWYN-BRAY PICTOGRAPHS

"in Far Away New Zealand."

"Girl Pottery Makers of the Caribbeans."

"Tao* Indians."

GREIVER'S EDUCATIONAL

"Serpent's Tooth."

"Speeding Thru Dixie."

"Royal Ease."

"Colossus of Roads.'

"The Spirit of the Birch."

"Suds."

"Precisely as Polly *'
"Legend of the Corn."
"Jupiter's Thunderbolt."

GROSSMAN PICTURES, INC.
"Face to Face," six parts, with Marguerite Marsh.

HALLMARK PICTURES CORP.

FAMOUS DIRECTORS SERIES

"A Veiled Marriage," five reels, with Anna Lehr.
"Carmen of the North," five reels, with Anna Bos.

"Chains of Evidence." five reels, with Anna Lehr and Edmund Breese.
"Wits vs. Wits."

HALLMARK-BURTON KING PRODUCTIONS

"The Discarded Woman," five reels, with Grace Darling and Rod La Rocque.
"Love or Money" five reels, with Virginia Lee.

"The Common Sin," five reels, with Grace Darling and Rod La Rocqtfte.

SPECIAL PRODUCTIONS

'The Challenge of Chance." seven reels, with Jess Willard.
"Life's Greatest Probltm."

"False Gods," eight reels, with Grace Darling.

W. W. HODKINSON CORPORATION

Distributed through the Pathe Exchange.
ARTCO PRODUCTIONS

"The Capitol." «ix reels, with Leah Baird.
"Cynthia-of-the-Minute," six reels, with Leah Baird.

ZANE GREY PICTURES, INC.

lesert Gold." seven reels, with E. K. Lincoln.
Liders of the Dawn," six reels.

BENJAMIN B. HAMPTON PRODUCTIONS

"The Westerners," seven reels, with Roy Stewart.
The Sagebrusher," seven retls, by Emerson Hough.

128

EXHIBITORS HERALD

September 4, 1920

J. PARKER READ, JWU, PRODUCTIONS

"The Lone Wolf's Daughter," seven reels, with Louise Glaum.
"Sex," seven reels, with Louise Glaum

DEITRICH-BECK, INC.

"The Bandbox," six reels, with Doris Kenyon.
"The Harvest Moon," six reels, with Doris Kenyon.

DIAL FILM CO. PRODUCTIONS

"King Spruce," seven reels, with Mitchell Lewis.

LOUIS TRACT PRODUCTIONS
"The Silent Barrier," six reels with Sheldon Lewis.

ROBERT BRUNTON PRODUCTIONS

"$80,000," five reels, with J. Warren Kerrigan.

"The Dream Cheater," five reels, with J. Warren Kerrigan.

"No. 99," five reels, with J. Warren Kerrigan.

"The Green Flame," five reels, with J. Warren Kerrigan.

XATIONAL-BILLIE RHODES PRODUCTIONS

The Blue Bonnet," six reels, with Billie Rhodes.

JOSEPH LEVERING PRODUCTIONS
"His Temporary Wife," six reels, with Special Cast.

HALL-ROOM BOYS PHOTOPLAYS, INC.

May 27— Tit for Tat"
une 10— "Misfortune Hunters"
une 24 — "Back on the Farm."
uly 8 — "Stung Again."

JANS PICTURES, INC.

"Love Without Question," seven reels, with Olive TelL
"Nothing a Year," seven reels, with Olive Tell.
"A Woman's Business," six reels, with Olive TeD.

JUNGLE COMEDIES

"CaugBt With the Goods."
"Stopping Bullets."
"Circus Bride."
"Perils of the Beach."

VICTOR KREMER PRODUCTIONS

"Little Shoes," five reels.
"Stripped of a Million," five reels.
"Strife," five reels.

METRO PICTURES CORPORATION

METRO SPECIALS
The Best of Luck," six reels, with All -Star Cast.
The Cheater," six reels, with Mae Allison.
"Parlor, Bedroom and Bath," six reels, with all-star cast
The Misfit Wife," six reels, with Alice Lake.
"Held in Trust," six reels, with May Allison.
The Chorus Girl's Romance," six reels with Viola Dana.
The Hope," six reels with All Star Cast
The Price of Redemption," six reels, with Bert Lytell.
"The Saphead," six reels, with Crane-Keaton.
"Clothes,'* six reels, with All Star Cast

NAZIMOVA PRODUCTIONS

■Stronger Than Death," six reels, with Nazimova.
The Heart «f a Child," seven reels, with Nazimova.

"Billions," six reels, with Nazimova.

"Madame Peacock." seven reels, with Nazimova.

S. L. PRODUCTIONS
"Love, Honor and Obey," six reels, with All Star Cast

ROBERT HARRON PRODUCTIONS

"Coincidence," six reels, with Robert Harron.

C. E. SHURTLEFF PRODUCTIONS
"The Mutiny of Elsinore," six reels, with All Star Cast

TAYLOR HOLMES PRODUCTIONS
"Nothing But the Truth," six reels.
"The Very Idea," six reels, with Taylor Holmes.
"Nothing But Lies," six reels, with Taylor Holmes.

HOPE HAMPTON PRODUCTIONS
"A Modern Salome," six reels.

PATHE EXCHANGE, INC.

PATHE SPECIAL FEATURES
Apr. 26 — "Rio Grande," seven reels, with Rosemary Theby.
June 0— "The Little Cafe," five reels, with Max Linder.

FRANK KEENAN PRODUCTIONS
Feb. 29 — "Smoldering Embers," five reels, with Frank Keenan.
May 1 — "Dollar for Dollar," five reels, with Prank Keenan.

EDGAR LEWIS PRODUCTIONS

Feb. 1— "Other Men's Shoes," seven reels.

May 80 — "Sherry," seven parts, with Pat O'Malley.
Aug. 29 — "Lahoma." seven reels.

ALBERT CAPELLANI PRODUCTIONS, INC.
Mar. 7— "In Walked Mary," five reels, with June Caprice.

J. STUART BLACKTON PRODUCTIONS

June 20 — "Passers-By," six reels, with Herbert Rawlinson.
July 18 — "Man and His Wife," six reels, with Herbert Rawlinson.
Sept 6 — "House of the Tolling Bell," six reels, with Bruce Gordon and
May McAvoy.

Oct. 10^"Forbidden Valley," six reels, with Bruce Gordon and May McAvoy.

J. D. HAMPTON PRODUCTIONS

July 4 — "A Broadway Cowboy," five reels, with William Desmond.
Aug. 1 — "One Hour Before Dawn," six reels, with H. B. Warner.
Aug. 15 — "The Girl in the Web," six reels, with Blanche Sweet
Sept 12 — "Felix O'Day," five reels, with H. B. Warner.
Sept. 26 — "Object — Matrimony," five reels, with Blanche Sweet

HOBART HENLEY PRODUCTIONS

Nov. 2 — The Gay Old Dog," six reela, with John Cumberland.
May 9— "The Miracle of Money," five reels, with Margaret Sadden.

PIONEER FILM CORP.

"Bubbles," five reels, with Mary Anderson.

"Dr. Jekyll and Mr. Hyde," five reels, with Sheldon Lewis.

"Were Is My Husband?" five reels, with Jose Collins and Godfrey T carle.

REALART PICTURES

SPECIAL FEATURES

"Soldiers of Fortune" (Dwan), seven reels.

The Mystery of the Yellow Room" (Chautard), six reels.

The Luck of the Irish" (Dwan), six reels.

"Deep Purple," 6ix reels, R. A. Walsh production.

"The Law of the Yukon," six reels, Chas. Miller production.

STAR PRODUCTIONS

The Stolen Kiss," five reels, with Constance Binney.

"Sinners." five reels, with Alice Brady.

"Nurse Mario rie," five reels, with Mary Miles M inter.

"Jenny Be Good," five reels, with Mary Miles Minter.

"Miss Hobbs," five reels, with Wanda Hawley.

"A Cumberland Romance," six reels, with Mary Miles Minter.

"A Dark Lantern," five reels, with Alice Brady.

REELCRAFT PICTURES

BILLY WEST COMEDIES

"Foiled," two reels.
The Dodger," two reels.
"Masquerader," two reels.
"Brass Buttons," two reels.
"Hard Luck," two reels.
"Beauty Shop," two reels.
The Artist," two reels.
"Going Straight," two reels.
"What Next?" two reels.
"That Dreamer," two reels.
"Hands Up," two reels.

TEXAS GUI NAN WESTERNS

"Not Guilty," two reels.
"Letters of Fire," two reels.
"Outwitted," two reels.
"My Lady Robin Hood," two reels.
The Wildcat." two reels.
"The Night Rider," two reels.
"The White Squaw," two reels.
"A Moonshine Feud," two reels.
"The Desert Vulture," two reels.
The Girl of the Rancho."

ALICE HOWELL COMEDIES

"A Wooden Legacy," two reels.
"Her Bargain Day," two reels.
"Her Lucky Day," two reels.
"Cinderella Cinders."
"Rubes and Romance," two reels.

WILLIAM FRANEY COMEDIES'

"The Paper Hanger," one reel.

"The Water Plug," one reeL

"The Glutton," one reel.

The Hasher," one reel.

"Hard Cider," one reel.

"Tarred and Feathered," one reel.

"Play Hookey," one reeL

GALE HENRY COMEDIES

"Chicken a la King," two reels.
"Don't Chase Your Wife," two reels.
"Her First Flame," two reels.
"Pants." two reels.

"Her Honor the Scrublady," two reals.
"Stung," two reela

ROYAL COMEDIES

Aug. 15 — "Buggins," two reels, with Leon Errol.

Aug. 80 — "Snakes," two reels, with Billy B. Van.

Sept. 15 — "The Plucky Hoodoo," two reels, with Billy B. Van.

Sept. 80 — "Where Are Your Husbands?" two reels, with Billy B. Van.

September 4, 1920

EXHIBITORS HERALD

129

MILBUR.N MORANTI COMEDIES

"His Wedding Day," two reels.
•The Kick," two reels.
"Love, Where Art Thou?" two reels.
"Installment Plan," two reels.
"Wild, Wfld West," two reels.
"Simp and Satan," two reels.
"Jealousy," two reels.
"Bungalow Bundle," two reels.
"Barber Shop Gossip," two reels.

ROBERTSON-COLE PICTURES

SUPERIOR PICTURES
"The Brand of Lopez," five reels, with Sessue Hayakawa.
"Bright Skies," five reels, with Zasu Pitts.
"Devil's Claim," five reels, with Sessue Hayakawa.
"Notorious Mrs. Sands," five reels, with Bessie Barriscale.
"Uncharted Channels," five reels, with H. B. Warner.
June 20 — "Heart of Twenty," five reels, with Zasu Pitts.

SPECIALS

"The Fortune Teller." srven reels, with Marjorie Rambeau.
"The Wonder Man," seven reels, with Georges Carpentier.
"Li Ting Lang," fice reels, with Sessue Hayakawa.
"Moon Madness." six reels, with All-Star Cast.
Aug. 1 — "Life's Twist." six reels, with Bessie Barriscale.
Aug. 15 — "Arabian Knight," five reels, with Sessue Hayakawa.
Aug. 29 — "Big Happiness," seven reels, with Dustin Farnum.
Sept 12 — "Occasionally Yours." six reels, with Lew Cody.

MARTIN JOHNSON PICTURES

"Lonely South Pacific Missions."
"Recruiting in the Solomons."
"City of Broken Old Men."
"Marooned in the South Seas."

ADVENTURE SCENICS

"Sheep O'Leaven worth."
"Sons of Salooskin."
"Ghosts of Romance.'*

May 2 — "Outlaw of W.lderness," one reel.
May 18 — "The Lone Trapper," one reel.

SUPREME COMEDIES

"Take Doctor's Advice."
"Oh, You Kid!"

May 80 — "Letty's Lost Legacy." one reel.
June 6 — "Becky Strikes Out," one reel.

LEWIS J. SELZNICK ENTERPRISES

SELZNICK PICTURES
Distributed by Select Exchange*.

"The Shadow of Rosalie Byrnes," five reels, with Elaine Hammerstein.

"Out of the Snows," five reels, with Ralph Ince.

"The Man Who Lost Himself," five reels, with William Faversham.

'The Flapper," five reels, with Olive Thomas.

"Whispers," five reels, with Elaine Hammerstein.

"The Valley of Doubt," five reels, with special cast.

'The Desperate Hero," five reels, with Owen Moore.

The Servant Question," five reels, with William Collier.

"The Figurehead," five reels with Eugene O'Brien.

"Panthea," five reels, with Norma Talmadge.

"Darling Mine," five reels, with Olive Thomas.

The Point of View," five reels, with Elaine Hammerstein.

"The Poor Simp/' five reels, with Owen Moore.

SELECT PICTURES

Distributed by Select Exchangee.

"Faith of the Strong," five reels, with Mitchell Lewis.
"Isle of Conquest," five reels, with Norma Talmadge.
The Last of His People," five reels, with Mitchell Lewis.
'She Loves and Lies," six reels, with Norma Talmadge.
The Seeds of Vengeance," five reels, with Bernard Durning.
"Just Outside the Door." five reels, with Edith Hallor.

SELZNICK NEWS
One reel weekly.

HERBERT KAUMAN MASTERPIECE
"A Good Fellow," one reel.
"Content," one reel.
"Pity the Poor." one reel.
^Society Bad-Man," one reel.
"Dictionary of Success," one reel.
"A Certain Rich Man " one reel.
The Battler and the Bottler," one reel.
~WsW Threw the Brick?" one reel.
"Johnnie," one reel.
"Little Red Riding Hood," one reel.

NATIONAL PICTURES *
Distributed by Select Exchanges
|7ust a Wife." five reels, with special cast.
jjBUnd Youth." five reels, with special cast.
The Invisible Divorce," five reels, with special cast.
__Marooned Hearts," five reels, with Conway Tearle.
Out of the Snows," five reels, with Ralph Ince.

REPUBLIC PICTURES

Distributed by Republic Exchanges.
^Mr. Wu/' five reels, with special cast
"Baby, ' fire reels, with special cast.

Mile after mile of

EASTMAN
FILM

is exposed and developed each
month at the Research Laborator-
ies, so that through continuous
practical tests we may be sure that
the quality squares with the East-
man standard.

Eastman Film never has an op-
portunity to be anything but right.

EASTMAN KODAK COMPANY
ROCHESTER, N. Y.

tliedtrc PAY
- all jummer

Send for Booklet 10
Philadelphia Office,-
q 1325 VINEJSTREET

70 Wert 45 *t.
NEW YORK

"Mountain Madness,

speci

five reels, with special cast.

Twice a Week News Reel.

KINOGRAMS

PRIZMA PICTURES
"Death. Where Is Thy Sting?" one reel.

M IN USA

1 Gold Fibre Screens

The outstanding success in the motion picture
field today — the largest selling screen in
the world.

Distributors everywhere

Samples and literature upon request.

MINUSA CINE SCREEN CO.

St. Louis, U. S. A.

130 EXHIBITORS HERALD September 4, 1920

NOTICE

Because of conditions beyond our control, we
cannot guarantee deliveries for
about two months on

GLIFOGRAPH SCREENS

Production is being rushed. Orders will be
filled as fast as possible and in the
order received

THE GLIFOGRAPH CORPORATION

280 Broadway New York City

TYRAD PICTURES, INC.

"And the Children Pay," seven reels, with Garrett Hughe*.

"Your Wife and Mine," five reeli.

"Human Passions." five reels.

"The Red Viper," six reels, with Garett Hughes.

"It Happened in Paris," five reels.

"Broken Hearts," five reels.

Johnny Dooley Comedies, two reels, monthly.

UNITED ARTISTS CORPORATION

Sept. 1 — "His Majesty, the American," eight reels, with Douglas Fairbanks

Oct. 20 — "Broken Blossoms," six reels, D. W. Griffith production.
Dec 2» — "When the Clouds Roll By," six reels, with Douglas Fairbanks
Fan. 18 — "Pollyanna," six reels, with Mary Pickford.
Apr. 25 — "Down on the Farm" (Sennett), five reels.

May 23 — "Romance,' eight reels, with Doris Keane.

June 13 — "Mollycoddle, six reels, with Douglas Fairbanks.

June 27 — "Suds," five reels, with Mary Pickford.

Sept. 5 — "The Love Flower." D. W. Griffith production.

UNIVERSAL FILM MFG. COMPANY

UNIVERSAL FEATURES

May 3 — "Bullet Proof," five reels, with Harry Carey.

May 10 — "Girl in Room 29," five reels, with Frank Mayo.

May 24 — "The Path She Chose." five reels, with Anna Cromwall.

May 31 — "Everything But the Truth," five reels, Lyons and Moran.

June 14 — "A Tokio Tiren," five reels, with Tsuru Aoki.

June 21 — "Alias Miss Dodd." five reels, with Edith Roberts,
une 28 — "Human Stuff," five reels, with Harry Carey.
Tuly 12 — "The Red Lane," five reels, with Frank Mayo,
luly 19 — "The Girl in the Rain." five reels, with Ann Cornwall.
July 26 — "La La Lucille," five reels, with Lyons and Moran.
Aug. 10 — "Under Northern Lights," five reels, with Virginia Faire.

JEWEL PRODUCTIONS

"The Right to Happiness," eight reels, with Dorothy Phillips.
'Forbidden," six reels, with Mildred Harris.
"Blind Husbands." seven reels, with Eric Stroheim.
"The Virgin of Stamboul." seven reels, with Priscilla Dean.

"Under Crimson Skies," six reels, with Elmo Lincoln.

VITAGRAPH

ALICE JOYCE SPECIAL, PRODUCTIONS

"The Sporting Duchess," seven reels.
"Dollars and the Woman," six reels.
"The Prey," six reels.

i:\lM.K WILLIAMS PRODUCTIONS

"The Fortune Hunter," ?evcn reels.

"Captain Swift," five reels.
"A Master Stroke," five reels.
"The Purple Cipher," five reels.

CORINNE GRIFFITH PRODUCTIONS

"Human Collateral," five reels.
"Deadline at Eleven," five reels.
"The Garter Girl," five reels.
"Bab's Candidate," five reels.
"The Whisper Market," five reels.

HARRY T. MOREY PICTURES

"The Sea Rider " five reels.
"The Gauntlet," five reels.

VITAGRAPH SUPER-FEATURES

"The Courage of Marge O'Doone." seven reels (James Oliver Curwood).
"Trumpet Island," seven reels, all-star cast (Tom Terriss Production).

LARRY SEMON COMEDIES

"The Head Waiter," two reels.
"The Grocery Clerk," two reels.
"The Fly Cop," two reels.
"School Days," two reels.
"Solid Concrete," two reels.
"The Stage Hand," two reels.

JIMMY AUBREY COMEDIES

"The Decorator," two reels.

CURRENT SERIALS

ARROW, "Thunderbolt Jack." with Jack Hoxie.

AKKOW, "Lightning Brvce." with Ann Little and Jack Hoxic

ARROW, "The Lurking Peril," with Anne Luther and George Lurpin.

ARROW. "The Fatal Sign," with Claire Anderson.

FOX, "Bride Thirteen," with All Star Cast.

HALLMARK, "The Screaming bhauow," with Ben Wilson and Neva Gerber.
PATHE, "Daredevil Jack," with Jack Dempsey.
PATHE. "Trailed by Three." with Frankie Mann and Stuart Holmes.
PATHE, "Ruth of the Rockies," with Ruth Roland.
PATHE, "The Third Eye," with Warner Oland and Eileen Percy.
PATHE. "Pirate Gold," with G. B. Seitz and Marg. Courtot.
REPUBLIC Pictures, "The Whirlwind," with Chas. Hutchinson.
UNIVERSAL, "The Moon Riders," with Art Acord.
UNIVERSAL, "The Vanishing Dagger." with Eddie Polo.
VITAGRAPH, "The Silent Avenger," with William Duncan.
VITAGRAPH, "Hidden Dangers, with Joe Ryan and Jean Paige.
VITAGRAPH, "The Veiled Mystery," with Antonio Moreno.

Natural

Cause

and

Effect

ligg^jOLUMBIA Pro-
jESsR jector Carbons
j^MB©, mean sharper de-
lineation—quicker, snappier,
more responsive "reading"
of the pictures your house
is showing.

You will always use Co-
lumbias, because you take
pride in giving your audi-
ence the most comfortable
and enjoyable evenings to
be had in your district.

Write for information
NATIONAL CARBON COMPANY

incorporated

Clrvrlantl. Ohio San Francisco. Calif

£.!■•■ Nmt.ona Carften k o-. limited. Toronto. Cmna

5 u s w orr.

Ru^cd,StiiTing Dram;
of -cne Big American
Outdoors

Levis J, Selznidk. presents

Willard.

******

«#s*

R,C!edil Smitli

Dired-ted,

Duzton George

Special

already has back, I
oP ii an enviable j

record. oP
achievement.

■PP

the nearest Select
what the pic
twe has done in lead"
theatres in your
territory*

Office

nois Lxhibitors Convene September z»

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Released Now

The First Associated Producers' Production, a

THOMAS H.INCE

Special

HOMESPUN FOLKS

By Julien Josephson

A story that hits the greatest target in all the world — the
human heart. Not a cocktail drama; a genuine, clean
story excelling "The Old Homestead" and rivalling "Way
Down East" in its homely appeal.

MARSHALL NEILAN ALLAN DWAN

GEORGE LOANE TUCKER MAURICE TOURNEUR
J PARKER READ, JR. THOMAS H. INCE MACK SENNETT

ASSOCIATED PRODUCERS, INC.

729 SEVENTH AVENUE, NEW YORK CITY

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XI, No. 11

MdBTlH

F.Htmd *j Hcni-cUti wttttf, Aftt to. nit,

Q O 1 C L M 7.

St.. Cktf

PUBLISH**

tt th* Act ot Mmch j, i«» September 1 1 ,

SoOom***: U am « ytor.

192C

OMING!

-to Thrill and
Mystily Millions

ELMO

LINCOLN

the Ciant oU
theFilmf, in a
Marvelour
Double Role in
UniverralV Neweft
Serial Wonder

■ill*. **"•••

Supported
by

LOUI9E
LORRAINE

September 11, 1920

EXHIBITORS HERALD

^ • i ■

i*l Laommle present? NQtes

SHIPWRECKED

Among Cannibals

Universal —Jewel

4 EXHIBITORS HERALD September 11, 1920

Qfe men's death meant her dearly
loved fathers liberty -and Hough her
cm life ivqs the price of her
venture, she plunged in — and
dragged her prey to the depths

r\f fha can

September 11, 1920

EXHIBITORS HERALD

"THE LOVE

•rom me

black b^acti" Iph Pdlph {Stock}

A REttARkfAbLE OFFERING, POVERFUL
IN ITS MELODRAMATIC APPEAL, DARING
IN ITS CONCEPTION. AND CABRYING
THROUGHOUT THAT PERFECTION OF
DETAIL AND FINISH THAT IS AN IN-
SEPARABLE FART OF A GRIFFITH PRODUCTION

cast indudQs Richard barthekg^, Carol
DempsterAndQrs Randolph, Ggorgg Mc Quarrie,
FIoroncQ Short, Craufbid font end offe/s

ED ARTISTS COBK)

W CHARLIE CHAPLIN* DOUGLAS PAIR5ANKS

HIRAM A5QAMS,.l)j'esident-

31 im j 8 Hr\nP i Cn

7he

A Benjamin B. Hampton
Production

WINSTON .CHURCHILL

DWELLING PLACE

/Directed kn/

JACK CONWAY

Ivii/i allster oasF
including

POBEPT MCKIM

CLAIRE ADAM/

KING BACGOT

from thereat Novel btfWINSTONf CHDRCHICL

HERE is a picture which offers to the amusement-seek-
ing public everything that they demand in screen
entertainment.

A most enthralling story from the pen of the foremost
novelist of the day has been made into a production
through the genius of Benj. B. Hampton that will live for
a long time in the memory of everyone that sees it.

It is big, vital, engrossing! It is LIFE. And it probes
every corner of the human heart and delves into every
strata of society.

W. HODKINSOK CORPOMnON

527 Fi/th Avenue. New York Gty
Distributing through PATHI? Ixchange. Incorporated

forv&i distributor. J. FRANK SROCKLISS

BeniR Hampton

Producer oF I he
Great Juccerxe*

DEJERT GOLD
THE WESTERNER/
THE /AGEBRUfHER
RIDER/*™ DAWN

NOW MIN4 BOOKED THROUGH
WW. HOOKINSON.

Selznick Stars

Sure -fire at Doxoffices Everywhere

Are Busily Engaged

in Producing

The Kind of Pictures
Exhibitors Need

to insure a

Record dear's Business

Do It Afow/

Boole the

Selznick Star Series

al the

NEAREST SELECT EXCHANGE

piiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw

A STATEMENT OF POLICY

Every industrial success in the world is built upon one
cardinal principle— GOOD PRODUCTS AND FAIR
PRICES.

THE AMERICAN CINEMA CORPORATION is now
entering its third year of existence. The past twelve
months has brought to this company a recognition by fans,
exhibitors, distributors and the press — a recognition which
has been won through a sincere and painstaking effort on
the part of the executives of this company to supply good
products and to deal fairly.

During the coming year, ten more "Super-Specials"
will be produced by us. The many first-class distributors
mentioned on the opposite page have purchased the fran-
chises in their respective territories for our entire series,
because they have become convinced that our products are
big and our policy is right.

"THE INNER VOICE," "WOMEN MEN FORGET"
and other big pictures made by us in the past year have
been unqualifiedly approved by the American picture-
loving public. We look forward to their further approval
and patronage with the utmost confidence.

AMERICAN CINEMA CORPORATION

WALTER NIEBUHR, President

411 FIFTH AVENUE NEW YORK

^llllllillllilllllllllllllllllllllH^

September 11, 1920

EXHIBITORS HERALD

MR. EXHIBITOR:

The following distributing companies hold fran-
chises for the AMERICAN CINEMA SERIES—
Communicate with the distributor in your territory
at once and let him know you want these pictures.

Pioneer Film Corp.

New York City

Screen-Art Pictures, Inc.

Philadelphia, Pa.

Eastern Feature Film Co.

Boston, Mast.

Pioneer Film Corp.

Washington, D. C.

Pioneer Film Corp.

Baltimore, Md.

M inter-United Amusement Co.

Detroit, Mich.

Greater Stars Productions

Chicago, 111.

Pioneer Film Corp.

Cincinnati, Ohio

Southeastern Picture Corp.

Atlanta, Ga.

Pioneer Film Corp.

Kansas City, Mo.

Co-Operative Film Exchange

Los Angeles, Calif.

Arrow Film Corp.

Denver, Colo.

Southeastern Picture Corp.

New Orleans, La.

Pioneer Film Corp.

Cleveland, Ohio

Greater Stars Productions

Milwaukee, Wis.

Equity Distributing Co.

Seattle, Wash.

Pioneer Film Corp.

St. Louis, Mo.

Equity Distributing Co.

Portland, Ore.

Pioneer Film Corp.

Omaha, Neb.

Co-Operative Film Exchange

San Francisco, Calif.

Parker Film Co.

Dallas, Tex.

AMERICAN CINEMA CORPORATION

WALTER NIEBUHR, President

411 FIFTH AVENUE

NEW YORK

111

rim

a drunken mate * * -
a hellion ci'eu) ▼ * *
mutiny * * . „
a defenseless Qirl * -
i« fAe offinQ, * m* -
a cannibal isle r
naked saVages * ▼ -
an</ wo/'-re ^ ▼ ▼ ▼
eafe/'s of human flesh *
followers ofVaQue -
distorted gods *
saVage festival * - *
Ante - adventure * .

novfe/ twists * *
daring dances * *
bizarre - /fery* dazzling

DORAIDINA

"The^man Untamed"

This exotic romance of the south sea
islands, throbbing with the witchery of
maddening h'opical dances,

is ofFei'ed to the

State Ri#it Market

* Elmer J.AVcGoVern ▼

Pi'oduced by Pyi'amid Photo Plains, Inc.

Dii'eched by Edited by

JACK PRATT ELMER J.MCGOVERN

Elmer J.McGoVerrt

1^0 West 46th St.,N.Y. Telephone Bryant 5600

COSMOPOLITAN
PRODUCTIONS

HUMORESQUE

A. PHOTOPLAY FEATURING

ALMA RUBENS,

Story by Fannie Hurst . Scenario by-
Frances Marion . Directed by Frank Borzage,

j& tyammounlj&rtcraftQ>ictiwe

FAMOUS PLAYERS LASKY CORPORATION

AOOiPH lUHOft *-•« JESSE L LASKY CECIL B DC MILLE MvCm«1

kiw row.

CAKACMAta 0«nb*uTcm MKX/l L*SC* H«VXI LTD MtAOCMAMTlRS TO*OXTO

OUT of New York's Ghetto
— out of the squalor and
misery, rose a song that flooded
the world with melody.

A song of mother love. A
song that needed no words, be-
cause it was played on the strings
of the human heart.

Humoresque! A photoplay?
Yes, but more than a photoplay
— the melody of life itself !

Humoresque! That laugh on
life with the tear beneath ! The
soul of a people, in a picture that
untwists the chains that tie the
hidden heart of harmony

Humoresque ! A photoplay
that you will never forget.

/, Cosmopolitan Productions

HUMORESQUE

A PHOTOPLAY FE ATURI NG^^^^^^X

Alma Rubens

The pathos of "The Music

Master" —
The comedy of (<Potash and

Perlmutter" —
The mother love of Madame

X"-

All rolled into one supreme
photoplay I

y>aramountj$rteraft
picture

Story by FANNIE HURST
Scenario by FRANCES MARION
Directed by FRANK BORZAGE

FAMOUS P LAYERS- LAS KY COR

:ori>oi^iion\<R|uW>

ALBERT E SMITH presents

ALICE JOYCE

IJST

"9?i<? PREY

Every emotion that can be experienced by a warm-hearted, sensitive young woman is portrayed
by Alice Joyce in "The Prey," a sensational drama of society, finance and politics, The gifted and
beautiful Vitagraph star practically appears in a dozen different roles. She is a young girl, in love and
engaged, with life all sweetness and beauty. She is a startled and shocked young woman, believing
the man she loved is an ingrate. She is stunned and grieving over the tragic death of her beloved
father. She is an anxious sister, desperately fearful of a prison sentance for her brother. She is the
unhappy wife of a man she finds loathsome. She is woman glorious, triumphant over all the anguish
of her life.

As Alice Joyce runs the gamut of human emotions in the role of Helen Reardon, so also she appears
in a remarkable array of gowns which enhance her beauty. "The Prey' provides opportunities for the
display of the talent and the charm of the dainty star such as she never had before.

A VITAGRAPH SPECIAL PRODUCTION

Clhe Pirst

►

Associated Producers

Special

HOMESPUN POLKS

featuring

LLOYD HUGHES

and an all~star cast

Story hy Julien Josepkson ~ ~ ^ Directed Ly Jokn. Griffith Wray

^ Heart- Drama of Ten Thousand Small Towns and Sixty Million Small Town People.

^Another "Old Homesteac

And 'Way Down East"

"Homespun Folks" is the title. Julien Josephson,
who wrote many genuine, natural dramas that in-
creased the fame of Charles Ray, is the author — and
this is his greatest story.

Thomas H. Ince, with the authority of his great skill
and genius, has provided as his first Associated Pro-
ducers special production a clean, fine, wholesome
American theme in a small-town environment typical
of all the small communities that ever were.

Now you know why Thomas H. Ince more than a year
ago placed Lloyd Hughes under contract. He saw in
him a quaint, natural boy who would become an idol
of the American people. In "Homespun Folks" the
Ince star-making vision is fulfilled.

"Homespun Folks" is not a cocktail drama. It has
romance and tenderness. It has pathos and robust
comedy. It has tenseness and the rush of melodra*
matic action with big scenes involving hundreds of
people. It is a beautiful mother story that hitj the
greatest target in the world — the human heart.

1 i

" Here are the days of Triangle beginning all over again,"
exhibitors will say when they receive Thomas H. Ince's
first Associated Producers' special production, "Home-
spun Folks."

Historic days those were in production. You still
think and talk about them in every managerial office.
New blood; new personalities to become famous and
enrich your theatre earnings; new ideas; new tech-
nique; but mature, skilled producers with sure and
certain mastery of their craft. All of this and more is
what Associated Producers now mean to the industry —
this year and for years to come.

MARSHALL NEILAN- ALLAN DWAN- GEORGE LOANE TUCKER - MAURICE TOURNEUR
J.PARKER READ JR.- THOMAS H.INCE-MACK SENNETT

ssociated- Producers Inc.

HOME OFFICES: 729 SEVENTH AVE., NEW YORK CITY

lb the Exhibitors of the
United States

We do not believe that producers or distributors who fill
the trade journals week after week with letters and con-
troversies airing their jealousies and hatreds of each other
can be giving the care and attention to production that
you, the exhibitors, have a right to expect in return for the
rentals you are asked to pay.

We do not believe that back-fence scandal-mongering will
in any way be helpful to the state of mind that an organ-
ization or producer should have when setting out to make
big, profitable pictures for you.

What a pity (and what a disgrace) it is that a really big
industry (big in spite of many of the people in it) should
appear before the world like a gathering of quarrelsome
fish-wives.

We cannot believe that the exhibitors of the country, who
make possible the very existence of producers and distrib-
utors, are interested in the dirty linen or dirty politics of
the industry.

Once again we call your attention to the fact (very striking
by contrast) that the Associated Producers are working —
not talking.

MARSHALL NEILAN - ALLAN DWAN* GEORGE LOANE TUCKER - MAURICE TOURNEUR
J.PARKER READ JR.- THOMAS H.INCE-MACK SENNETT

Associated Producers Inc.

HOME OFFICES: 729 SEVENTH AVE., NEW YORK CITY

Peerless Pictures

of a „

JM Unusual Photo Drama

ty Albert 6. Hall
~ featuring*
Jack Richardson -Mi^on Anderson-

-Pat O'Malley - Clara Horton ~
and George Fisher

PEEpjess Pictures Company

117 West 46th St. NcwTorkCily

OU/JA Jays
BOOK

Cy/ie PICTURES
THAT ARE SOLVING
THE EXHIBITORS
COMEDY PROBLEMS

SE.VELL
FORD'S

flft

NO '

i » w

FAMED STORIES OF
THE RED HEADED
OFFICE BOY VnO MAS
TICKLED A HUNDRED
MILLION RIBS.

TORCHY IN HIGH

THIRD OF RECORD-SMASHING 2 REELERS

WITH

JOHMNY MINES

^Produced 6y JMaster ^ilms <Jnc.<^-

pCEVEN volumes of Torchy stories have been pub-
*J lished — and leading newspapers are printing new

ones.

Ready-made audiences await your opening doors to
show their favorite character.

Fifteen thousand bookstores offer window tie-ups —
not once, but month after month. Endless exploita-
tion opportunities are here.

And best of all, REAL COMEDY, the sort that
leaves a demand for MORE.

Have you started with "TORCHY" and "TORCHY
COMES THROUGH"?

CORPORATION OF AMERICA

729 Seventh ^tve. Mw7ork^_^^_

THE MOST TIMELY SINGLE REEL

HOW HE KNOCK

Taken in action
with theYankeed
and Cleveland Team
in actual 1920
game - • ■ • ]

A NEW GENUINE PICTURE

NOT A SERIES OF PATCHED UP PASTS '
OF NEWS PEELS.

PRODUCED BY

READY FOR IMMEDIATE SHOWING

OF COURSE THERE WILL BE MAKE-SHIFT
IMITATIONS.

GIVE YOUR PUBLIC THE ONE GENUINE SIN-
GLE REEL OF BABE RUTH IN ACTION AND
SLOW MOTION.

BETTER WIRE YOUR EXCHANGE HO\

ATLANTA 71 Walton R\

BOSTON — 10 Piedmont St.
BUFFALO— 327 Main St.
CHICAGO— 220 S. State St.

INDIANAPOLIS— 9 West Market NEW HAVEN— 128 Meadow St.

OMAHA— 314 S. 13th St.

KANSAS CITY— Film Exchange PH I LAD E LPH I A— 1309 Vine St.

Bldg.

CINCINNATI— 7th and Main Sts. LOS ANGELES — 732 S. Olive St.

CLEVELAND — 50 1 Standard The-
atre Bldg.
DES MOINES— 100 Lucult St
DETROIT — 63 E. Elizabeth St.

PITTSBURGH— 1 19 Ninth St.
ST. LOUIS— 617 N. Grand Ave.

LOUISVILLE— National Theatre SEATTLE— 2014 Third Ave.

Bldg.

MINNEAPOLIS-^107

cade.

WASHINGTON— 916 G. St N. W.
SAN FRANCISCO— 168 Golden
Gate Ave.

"TftORPORATION OF AMERICA*^?

729 Seventh ^fve. Jfew Tork.

HIS HOME RUNS

Slow motion camera
shows in clear an-
ilysis,the swing
hat made him todays
nost famous athlete.

ZIENCE FILM CO.

ITCHER CARL MAYS

IS UNDERHAND DELIVERY
MOWN IN EVERT MOVEMENT

BOOKED OVER
ENTIRE KEITH AND
ORPHEUM CIRCUITS
INCLUDING

-ACE, NEW YORK, AND THE STATE LAKE] THEATRE, CHICAGO

EAT YOUR COMPETITOR TO IT

For Bookings in DALLAS, NEW ORLEANS, DENVER and
SALT LAKE territory wire NEW YORK office.

for all Canadian bookings wire Famous Players Fill
Service, 12 Queen St.,' East, TORONTO, ONTARIO.

:qrporation of America

729 Seventh ~<4ve. Jfew Kbrk.

COAST TO COAST

SMASHES BOX OHICI RECORDS EVERYWHEIU

Chdftdnoodd, Ten/i.

FINE ARTS PICTURES, Inc.

1457 BROADWAY

M. W. GARSSON, President

NEW YORK CITY

CHAS SCHWERIN, Sales Manager

Tor Unsold 1 erntory

L. L HILLER 1476 BROADWAY NEW YORK CITY

DONT
B LAM E

TME^STORK

— MARRY GRIBBON

Jfe/en Qarling , Ueddj/ Sampson* and ^he follies Qirls^

DIRECTED BY JAMES CLEMENS
If you do not know the NEW two reel Christie Comedies, you and your savings bank both have cause for regret.
This one starts with the story of a groom to be, home from his bachelor party, who finds a babe on his doorstep — pretty
serious when the bride demands explanations. *

The Harry Gribbon who was such a success in the comedy field has a real opportunity he

lere.

"Kiss Me Caroline"
Have YOU Seaside Siren"
Shown V'Outfor the Night"
\"Seven Bald Pates"

OMIT FILMS •

CORPORATION OF AMERICA

729 Seventh ^ive. J/ew Tork.

The Fanark Corporation

Presents

"The I

CRIMSON
CROSS"

Story and Scenario By

N. BREWSTER MORSE

Directed By

GEORGE EVERETT

With An All Star Cast Including

EDWARD LANGFORD, MARIAN SWAYNE, VAN DYKE
BROOKS, EULALIE JENSEN. WILLIAM E. HALLMAN.
AUGUSTUS PHILLIPS and ARCHIE CLARK

PRESENTED BY

D. J. H. LEVETT

Address Inquiries

T£H E FANARK CORPORATIOfl

2044West 55th Street New Yot

xJedemted. txchanyes

Ofnnounce the release of
/bur superior produchons\
sir a rrincf

c Bessie JoVe

dhe firsb release ts
redely for ^screen t
a 6 all exchanges

federated ^ilm £x-
changes of^merica

■

/iessfo ZgVe

j%e Princess Charming

She needs no introduction to you or
your audiences.

She is the favorite of millions.

'cfor the first time she is waking her
own pictures.

She will make four super-productions
from the works of famous novelists.

jlhe best Directors in the industry
will direct her.

'jfremendous advertising and Exploit-
ation will be furnished.

jfhey will be released by the greatest
organization of INDEPENDENT exchanges
m the World.

III

BonnieMay

by Jcuis (Dodge
by CharlasSenwy Jackson

Scn^ and Bobbs-MQrrill Co.

7i*)c dirvdorsJorEACHpiclure
J da May Park andJosDeCfrasse

'Jke Jlar at the head of for
Ov)n company in horcU)n studio

A Real Independent

Rofcafincj Company.

Investigate TODAY!

federated {exchanger

ill

EXHIBITORS!

we have taken you at your word!

rQig Independent Q-oduciions
A Star With a National Qeputatiort,
YOU Directors Whose) Vameson t/our Screen, are a

tscma vnrA Guarantee of Perfect Proauctior\.

UtMAJSVto y ; buyforld Tampus Authors
A Real Independent Release

HERE THEY0 ARE !
Andrew cZ Callaghan Productions Inc.

Bessie Jove

IDA p>/\(=iK A>HD JOSEPH DC GRASS E.

LouisDodqe (Charles Scrihners Sons)
tfheMlDLANDERS by Charles Tenney Jackson (3obbs-Merrill&)

^derotedtfilm ^changes of Jim erica Inc.

If you meant what you said see your Federe+eef Exchange nowl

Fede r a led Film Exc honges or" America Inc.

220 rYest 42»d S-h NervYor-k

W.E.SHALLENBERGER Gen.TllgJi'.

I Kil I

^federated Jilm Exchange (43 'Piedmont St. Boston. Mass.
J am Crand, Manager \97 Meadow 'St. Meial6n/ea,Cana.

Empire State 7ilm Corpovation.[7Z9 7& Avenue Meu York City

MhurC.li/hyte, Manager. \3Z7 Main ft. Buffalo. MY

Masterpiece Jilm Attractions IZSSVineft. PhiladelphiaPa.

Sen Amsterdam. Manager. ^ A

414 Jerry ft Pittsburgh ,?a.

Quality Jilm Corporation,
Lfarrg Lande. Manager,
Standard Jilm Seritice.
Harru Chamas. Manager.
Celebrated flayers Jilm Co.
Joe Jriedman Manager.
Mid- It] est Distributing Co.
Ralph Wett stein, Manager.
Merit Jilm Corporation
J.W.Shaver. Manager.
United Jilm Service.

Sam Werner. Manager.
Crescent Jilm Service.
AlSahn, Manager.

Sloan Building. Cleveland, O.
Z07Sa VabashAVe. Chicago Ml.
Joy Building Milwaukee, Wis
ZOCLilm Exchange 31g. Wnneapoli's.Mkn
3SZ8 Olii/e ft. Si Louis. Mo.

[ Jilm Exchange 3Jdg. Kansas CifyMo

I J7»and Main Sis.
Supreme Photoplays Corporation. 1446 VeJtan St. Heniler. Cofo.

U.AMler. Manager.

Consolidated Jilm Corporation. ( 90 Golden date Ave. San Jrancisca, CaJ.

PaVid CAadA/a, Manager,
fearce Jilmslnc,,
S Eugene Pearce.Manager.

Lewis Jilm Co.
L. 7. Pellerix. Manager.

did S. OliVe ft. Los Angeles, Cal.
\ 603 Canal ft . Slew Orleans. La.
\14V Marrielta St. Atlanta, tea,
mV.MarJckajnft little &cH.Ask.

WZ1/i Commerce St. Dallas, Jexas*
11ZS4 f.Hudsvnft, Oklahoma GtgM.
UOH Soledad StJanAntoniojeztr

federated JUm Exchanges

of America, Lie,
V.E.fhallenberger, GeiiLMgr.

Sxeczitix/e Officer
ZZO Vest 4Z&St.,Mevyo*JL

"WILLIAM FOX

presenis

A serial in fifteen, acts

Womanhood.

BRIDE 13

The Hero whose unswerving loyalty,
unconquerable bravery and J<een de-
cision outwit tke knaveries of tKe pirates,
and upset tKe gigantic crime plotted
beneath the sea.

TKe Society Accomplice of
the Mahdi — a suave and pol-
ished "gentleman" who utilizes
his acquaintance with wealthy
families to betray them into
shame and misery.

S^totion Picture News says: "Action and more action is the keynote. There is not
a let -uf>, no slackening in speed or punch. — The seaplane stunts are certainly
hair-raisers.

8RI0E 13

Exhibitor s Trade Review
says: "It is a serial de luxe,
all right, with no expense
scared to dazzle the eye and
stir the spectators to the fever
f>omt of excitement.

Tke Makdi— arch villain,
leader of tke \)ile band of
pirates tkat seeks to besmirck
tke keartks of tke wealtkiest
komes; a sinister force sym-
bolical of tke darkest evil.

Fox Exchanges Are Sullied WViA Prints

BRIDE 13

Contracts Are Ready

Book N OWl

Zara, the Villainess — cruel as the
Fiends of Inferno, v?hose diabolical
mind schemes the most fearful tor-
tures for the captured brides and
those v?ho seek to rescue them.

Exhibitors Herald says: "As was to be expected, the picture market is the richer for W»//»am Fox s
entry into the serial field. 'Bride 13 is a chapter play of unusual and salable qualities, well supplied
with the elements that make for box-office prosperity. '

September 11, 1920

EXHIBITORS HERALD

^Are^ou Playing Them ?

—IF NOT YOU OUGHT TO BE/

CJ^Zyfour Patrons won't be

satisfied until you snow them ^

Fox Entertainments

Dai

EXHIBITORS HERALD

September 11, 1920

WILLIAM FOX

?n~ts

WILLIAM KJ1SSHJ

/ N U

THE MAN VHCf

DAREE

WITH

EILEEN PERCI

STORY AND SCENARIO

JULIUS" Gr. FURTHMA

DIRECTED Br

EMMETT J. FLYNK'

September 11, 1920 EXHIBITORS HERALD
I I

aws meant
nothing to this man—
what he wanted he tooL
There is a si range
Iwist in this story —
your fans will say;
Ufiernosl likeable
Hussell picture
yet"

■ •• "

x Entertainments

4ERELY
4ARY

\NN

rfp big Stage Success
I /j/tf^/ 'Zangwill

FICTION AND SCENARIO BY

IWARD <J. Le SAINT

99 Poundr of Pep,
Personality and
Petite

ness

Fox^ Entertainmfen

EXHIBITORS HERALD September 11, 1920

INTRODUCING JL

Funniest
man on
earth!

September 11, 1920 EXHIBITORS HERALD 25

ESI

EXHIBITORS HERALD

September 11, 1920

^WILLIAM FOX presenh

Lf. Ormer

The SKTWAYMAis

With

LOUISE LOVELY

J\ DRAMA of LIFE and THRILLS'
ABOVE THE CLOUDS ^

JULIUS G. FURTHMAN

DIRECTED BY

JAMES P. HOfiAN

if is exploits were done in
the interest of aeronautics.

Jlir safety was his ohject,
and the risk was rieuer too
great, if, thereby, the
science of flight was the
gainer.

Ten per cent of the profits of
•THE SKYWAYMAN"
exhibition throughout Amer-
ica will be given to the families
of Lieut. Ormer Locklear and
Pilot Milton Elliott by Fox
Film Corporation.

EXHIBITORS HERALD September 11, 1920

September 11, 1920

EXHIBITORS HERALD

revisan

FROM THE NOVEL BY

CHARLES ALDEN SELTZER

SCENARIO BY

DENISON CLIFT

DIRECTED BY

THOMAS N. HEFFRON

30 EXHIBITORS HERALD September 11, 1920

September 11, 1920

EXHIBITORS HERALD

"Best Picture of Season

Speaking of

King Victor's

Production

"The Jack-Knife
Man"

Taken from the Novel by

Ellis Parker Butler

Directed by King Vidor
Scenario by William Parker
Photographed by Ira H. Morgan

Foreign Representative, David P. Howells, Inc.
729 Seventh Avenue, New York City

A First National
Attraction

— Brooklyn Citizen

SPLENDID FILM
AT THESTRAND

Brooklyn Audience Enthusi-
astically Applauds 'The
Jackknife Man."

Managing Director Hymai, of the
Strand Theatre, ie offering one of the
best programme* of the season at that
popular theatre this week, where, the
feature is King Vidor's latest motion
Picture. "The Jack-Knife Man." one of
the best movie productions ever shown
on the screen. It was enthusiastically
applauded by the big audience. The
story abound in human interest, pathos
and comedy. It centers around a kind-
hearted old man, Peter Lane, the "jaek-
knife man," whose gtflden rule is -help
thy fellow man." The author Ellis
Barker Butler, introduces in his story
■•usual characters.

The self-sacrificing and suffering of
the 'jack-knife man" in shielding little
Buddy, who is left friendless after the
death of his mother, furnishes a story
of pathos and humor. The scenes
throughout are very good, especial ?he

«t pr^d Turner portrays the character

aid ^.m"'* S'™^1 tbe ***** £Sh'
and is ably supported by such well

«^ra >s,ereen artiRts as Harry Todd
WiUjB Marks. Claire McDowell LiHian
Leighton Charles Arling, Ffcren'e
^ idor and little Bobbv Kelso

>^r^pon, the pop i
Md his

>pb

Hhere'll be a Franchise everywhere

EXHIBITORS HERALD

September 11, 1920

Here's Why It's a

It's Picturized by

One of the Greatest

Screen Directors

It's Filled With

Big Moments; Here's

Just a Few of Them

AN
ALLAN
DWAN

Production

The man who directed the great screen
successes:

"A Splendid Hazard"
"The Scoffer"
"Luck of the Irish"
"Soldiers of Fortune"
"Sahara"
"Heading South"
"He Comes Up Smiling"
"Cheating Cheaters"
"David Harum"

Terrific fire, destroying scores of
buildings.

Bu ming of mine shafts and battle of
miners with blaze far under
ground-
Leap from blazing shaft.
Trapped to death in tunnel.
Rescue of men in chain buckets.
Women waiting for their dead.

Heart-breaking scenes in homes of
the bereaved.

Battle with mob in city streets.

Attack of miners' club.

Shooting down of citizens.

Kidnapping of boy.

Child held as shield against bullets.

Slaying of child.

The madness of a bereaved mother.

Temptation of a modern St. Anthony.

His fall and the penalty he pays.

Wrecking of lives by a beautiful but
unprincipled woman.

Ihere'H he a Franchise everywhere

September 11, 1920

EXHIBITORS HERALD

Big Production

It's Portrayed by

An All Star Cast;

Look Over This List

James Kirkwood
Anna Q. Nilsson
Mary Thuman
Philo McCullough
Ward Crane
John Burton
Margaret Campbell
Percy Challenger
Arthur Hoyt
Kate Tone ray
Emmet King
Maryland Morne

More Big Moments

The lure of the Lorelei.

Slaying of "The Fool" by a wronged
woman.

The Lorelei's terrible revenge.

Breaking of homes by the Lorelei.

An irate husband's revenge.

Old Linen Pants' Victory.

Adoption of a love child.

Salvation of a woman of the streets.

The breaking of two hearts.

Reunion — true love.

It's an Epic Drama

of American Life

By a Great Author

"IN THE
HEART
OF
A FOOL"

William Allen White

Presented by

Mayflower Photoplay Corporation
Directed by Allan Dwan

A First National Attraction

Iherell be a Franchise everywhere

EXHIBITORS HERALD

September 11, 1920

An avalanche of responses from indepen-
dent state rights buyers has already made

Babe Ruth *

Head in Home

the sensational record success of
motion pictures —

We give you our
best word that the
rapid closing of ter-
iitory caUs for
prompt action if you
would ride with the
big tide of money *

SUPER -SPECIAL/

'cfte'JirstUen

■Pau/meJ/'ecfericfc

iq a cti'amatic masterpiece,
/?om f/iej9tei/'tfris6yJr//iurMnyPme/x>

jQusftnyfarniin

' O iy Ttappiness 6y Pan

JjeuJ Cocfif 0 n

Tnae Tnars/i

iff "Uhe gii'lWfo&edmtfoU^&ty
Tharjorie 3 en ion Coo£e, directed byJ/cfoffi

OtlsSfannor

i?l*7£ifmetu cf? 'reelect 6y S^asttier

Sessue T/di/a/Laiiya

w v * &he Sfirsc \3orn
grocfucfion of Air own story

utit/i g r(?mar£<?i?te cast
41. &. Gnristie Prvcfucl/on

Jiff Star J/au/ort/z Jpeciaf

"Jfce z3eac/i of J^reams'

J?7'scneJ?upin Pro-
duction "873 "witk

ROBERT/&N«C0LE

&E//ir

RAPRI/CALE

//7

£rf Romance which /eadr
/oKe from Society to
the Slums * ? * II

Directed by^K

WILLIAM CHRISTY CABANNE

. . IE maid With monej), the
girl from trie gutter, and
the man of aristocratic name —
all struggling in the web of
Fate. — The threads of this
story, touching all grades of
men and Women, make the pro-
duction's appeal as varied as
the whole scale of human
emotion. — In terms of exhib-
itor interest, this means that
the audiences attracted will be
broad as humanity, and the fin-
ancial yield in proportion.

THE STEALERS

are coming

EXHIBITORS HERALD

September 11, 1920

Katherine MacDonald Pictures Corp'n
Sam E. Rork, President
presents

Katherine MacDonald

The American Beauty

— in —

"The Notorious Miss Lisle"

From the novel by Mrs. Baillie Reynolds
Directed by James Young

Photographed by J. Brotherton
Art Director. Milton Menasco
By arrangement with attractions Distributing Corp n
B. P. Schulberg. President
Foreign representative. David P. Howells. Inc.
729 Seventh Ave.. New York City

Hherell be a Franchise everywhere

September 11, 1920

EXHIBITORS HERALD

Katherine MacDonald's

Acting Hits the Top Mar^

GREAT EMOTIONAL ABILITY

" The Notorious Miss Lisle' is handled differently and with
many artistic touches. Katherine MacDonald is a beautiful
woman beyond question of doubt, and in her role here, she ap-
pears to her best advantage. She also reveals an emotional
ability that is at all times effective." — Wid's.
SPLENDID ACTING

"Katherine MacDonald seems to grow prettier with each
photoplay. In 'The Notorious Miss Lisle' she is supplied with
a story that holds the interest through each minute of the play.
Splendidly acted." — New York Tribune.
CAPABLE AND BEAUTIFUL

"Miss MacDonald is certainly a beautiful woman, and to her
beauty may be added capability. Altogether delightful. " A
York Evening Post.
LENDS IT DISTINCTION

"Katherine MacDonald lends distinction to The Notorious
Miss Lisle,' headlining the Strand's attractions." — New York
A merica n.

APPEALS TO WOMEN

" 'The Notorious Miss Lisle' offers all the allurements of society
melodrama. It is an artistic production. The plot holds its in-
terest to the finish. Feminine patrons will be especially attract-
ed by the beautiful costumes which set off Miss MacDonald's
graceful figure." — Exhibitor' s Trade Review.

ACTING WELL DONE.

"Katherine MacDonald plays well the role of the bride in 'The Notorious
Miss Lisle' at the Strand theatre." — New York Nlws.
BEAUTY IS STRIKING

"The striking beauty of Katherine MacDonald is not the least leature of
this film. Rarely do we find a picture actress who can compare with this
star in true bea-ity. She also wins acting honors. Interest and suspense
sustained." — New York Morning Telegraph.
A REALISTIC DRAMA

" 'The Notorious Miss Lisle' has in its favor a vitally important point in
screen or stage drama—reality."— Motion Picture News
NOW A REAL ACTRESS

" 'The Notorious Miss Lisle,' is one scenario out of a hundred, well knit,
logical and convincing. Miss MacDonald has much more variety of ex-
pression than when she made her screen debut. Her classic is more plastic,
and she is a warm blooded, impassioned emotional actress now." — New York
Mail.

GOOD THROUGHOUT

" 'The Notorious Miss Lisle' presents the strikingly beautiful Katherine
MacDonald as the stellar attraction at the Strand. The story sustains the
interest throughout." — New York Evening Telegram.
STORY SUSTAINS INTEREST

"Miss Katherine MacDonald exercises her striking beauty in 'Th= Notori-
ous Miss Lisle' at the Strand. The story sustains the interest." — New York
.Sun and Herald.

A first National Attraction

Ihere'II be a Franchise everywhere

EXHIBITORS HERALD

September 11, 1920

EDITORIAL S-=
EXECUTIVE
OFFICES
417 S DEARBORN ST-
CHICAGO ILL-

UJREUSOX Q24S

NEW YORK OFFICE
1476 BROADWAY

TEL -BBXLNT 5111

EXHIBITORS

Hf&h

Lck LS LTXCO

rpo rated MOTOGRAPHY

ALL EDITORIAL ^Sj

COPY AND
BUSINESS CORRE-
SPONDENCE SHOULD
BE ADDRESSED TO
THE CHICAGO
OFFICE

LOS ANGELES OFFICE

3 SOSBRCMDKir ■ TEL. 66(710

MAP.TIN J • gUIGLEY

NEWS OF THE WEEK

Illinois Exhibitors to Meet at Springfield, Sep-
tember 29 43

Admission Prices Are Raised in Milwaukee

Theatres 44

Film Exposition to Be Held at Atlanta, Ga., De-
cember G 44

Fayette, Mo., Exhibitor Wins Fight to Revoke
"Blue Laws" 45

Sam Goldwyn Denies Persistent Report He Is
to Retire 45

Mississippi and Louisiana Exhibitor Organiza-
tions May Merge 46

Oklahoma Exhibitors Elect Officers at Conven-
tion 46

Gores and Lesser Acquire Seven Additional
Theatres on Coast 47

Universal Employes Killed When Auto Is De-
molished 4S

Alfred S. Black to Attempt Reorganization of
M. P. E. A 49

Fox Warns "Hands Off" to Those Seeking Tom
Mix's Services 50

Hartman Heads Reorganized Universal Industrial
Division 51

Federated Film Exchanges Becomes Active Fac-
tor in Field 55

Rare Pictures Obtained by Paramount in East
Africa 57

Fall of Carranza in Mexico Affects Film Indus-
try Favorably ■ 57

Frank C. Griffin Is Production Chief at Special

Pictures Studio 62

Fox Film Corporation Opens Branch at Butte,
Montana 65

Ritter Obtains Sub-franchise in First National
for Detroit House 77

Russell of R-G-R Company Now in West to
Prepare for Production 80

Educational Exchanges Open Drive to Book
Torc'ny Comedy Series 85

Browning's "Light Woman" to Be Issued in
September by American 101

Stratford Theatre. Chicago, Ready for Opening
Early in September 109

REVIEWS

"Forty-five Minutes from Broadway," First Na-
tional C-D, five parts, with Charles Ray.... 87

"Up in Mary's Attic," Fine Arts C, six parts,
with special cast 87

"Fickle Women," Schwab C-D, five parts, with
David Butler 88

"Rose of Nome," Fox D, five parts, with Gladys
Brockwell 88

"The White Rider," Masterpiece D, five parts,
with Joe Moore 88

"Jewish Poland Today," Jewish Pictures Corpora-
tion special 88

Volume XI

September II. 1920

Number

Sukotnption Price) United States, Cuba. Hawaii, Porto Rico and Philippine Islands, f/.oo • year. Fifteen Cents a Copy

PUBLISHER. &- EDITOR.

"The Chorus Girl's Romance." Metro C-D. six

parts, with Viola Dana 89

"Whispering Devils," Equity D, six parts, with

Conway Tearlc 89

"It's a Boy," Paramount-Sennett C, two parts,

with Sennett players 89

"Mary's Little Lobster," Fox C, two parts, with

Sunshine players 89

"Stop Thief," Goldwyn C, five parts, with Tom

Moore 90

"The Notorious Miss Lisle," First National D,

five parts, with Katherinc MacDonald 90

"The Witch's Lure," Capital D, five parts, with

Edward Cozen 90

"The Splendid Hazard," First National D, six

parts, Allan Dwan production 91

"Democracy," Democracy Photoplay D, seven

pirts, with J. H. Gilmore 91

DEPARTMENTS

Exhibitors Advertising 67 to 75

Topics of the Day 80

Reading the Ouija Board with J. B 92

What the Picture Did for Me 93 to 98

With the Procession in Los Angeles 99

Chicago Trade Events 107 to 109

Guide to Current Pictures 110 to 114

ADVERTISERS

American Cinema Corporation S, 9

American Film Company 109

Associated Producers 1, Insert and 11

Bass Camera Company 109

L. Bland ' 109

Celebrated Players Film Corporation 103 to 105

J. B. Dibelka Company 109

Eastman Kodak Company 113

Educational Film Corporation 13, 14, 15, 17

Famous Players-Lasky Corporation Insert

Fanark Corporation 18

Federated Film Exchanges Insert

First National Exhibitors Circuit

31, 32, 33, 36, 37, 39, 4d

Fine Arts Pictures, Inc 16

Fox Film Corporation Insert and 19 to 30

W. W. Hodkinson 6

Kessel and Baumann 34

Elmer J. McGovern 10

Monsoon Cooling System, Inc. 11^

Pathe Exchange, Inc 116

Peerless Pictures Company 12

Ritchcy Lithographing Corporation 42

Robert«on-Cole Distributing Corporation Insert

Selznick Enterprises 7

Typhoon Fan Company 109

United Artists Distributing Corporation 4, 5

Universal Film Manufacturing Company 2, 3

Yitagraph. Inc Insert

A. F. Williams 109

Canada, ti-io a Year Foreign, ti.oc a Year.

September 11, 1920

EXHIBITORS HERALD

Coming!

Norma Talmadge

in her biggest success

The Branded Woman

Presented by
Joseph M. Schenck

From Oliver D. Bailey's
play, "Branded," adapted
by Anita Loos and Albert
Parker.

Directed by Albert Parker

Photographed by J. Roy Hump
Tech. Director Willard M. Reineck
Foreign Representative David P. Howells, Inc.
729 Seventh Ave., New York City.

A First National Special

'There'll be a Franchise everywhere

EXHIBITORS HERALD

September 11, 1920

There's a Difference!

When you see the difference between Charles Ray's
"45 Minutes from Broadway" and his older pictures,
you will understand what we mean by "independ-
ent" producers backed by First National.

The theatre owning Franchise Holders in First
National will continue to improve the standard of
entertainment they offer the public. We're out
to get the best on the market.

A steady supply of good film at equitable rates is
the big reason why.

^There'll be a Franchise everywhere

COMMENT OF THE WEEK

By MARTIN J - QJJ I G L E Y

,.v:;v;r.-.;u

J^/JR. ALFRED S. BLACK charges that an
attempt has been made to discredit him
as president of the Motion Picture Exhibitors
of America. Inc. This seems incredible
because there appears to be no good reason
why anyone should seek to interfere with
whatever enjoyment Mr. Black can get out
of calling himself president of an organiza-
tion which is substantially devoid of mem-
bership and has little or no existence in fact.

In last week's issue this publication
printed a lengthy statement from Mr. Black
at his insistence. This statement, in view of
the events of the past few weeks, would have
been decidedly annoying if its very obvious
purpose as an adroit bit of camouflage was
not so apparent.

In this statement Mr. Black sought to
explain his position despite the fact that
there was not the slightest necessity for this
procedure because the entire trade under-
stands very fully just what Mr. Black's real,
unadulterated position happens to be.

Mr. Black speaks of leaving the floor of
the Cleveland convention, which is something
quite at variance with the facts. Mr. Black
was never admitted to the floor of the Cleve-
land convention because of the substantiated
charge that he was affiliated with the
Famous Players-Lasky corporation and be-
cause of this affiliation had no right to par-
ticipate in a convention of independent ex-
hibitors.

In this connection Mr. Adolph Zukor has
done Mr. Black a courtesy which has not
been reciprocated. Mr. Zukor has frankly
acknowledged that his company is associated
with Mr. Black in the ownership and opera-
tion of the New England theatres, yet Mr.
Black persists in an evasive declaration

which is aimed to mask and deny this affilia-
tion.

Mr. Black insists that the trade shall
know that he and not the Famous Players-
Lasky corporation is responsible for the
operations of the New England theatre cir-
cuit. He may regret his insistence upon this
when he is called upon to face charges of
methods which are hardly paralleled in any
other territory since the beginning of this
entire controversy.

In this matter Mr. Black in statements

reeking with equivocation and subterfuge

has sought to carry water on both shoulders

and as far as his position in the trade now

stands he has achieved about the same degree

of success that usually attends such an effort.
* * *

JX the production of "The Skywayman" for
the Fox Film corporation, Lieut. Ormer
Locklear and Pilot Milton Elliott lost their
lives. The death of these daredevils in the
cause of entertainment naturally fixed no
added financial responsibility beyond the
normal compensation upon the corporation
which employed them because of the nature
of their work.

Yet the executives of the Fox Film cor-
poration, ignoring the immunity from further
responsibility conferred by the letter of the
law, voluntarily have agreed to give to the
families of the dead aviators ten per cent of
the profits of the production.

Here is a splendid, humane act to which
we are very glad to direct the attention of
the industry generally and more especially
the exhibitors who under the arrangement
have an opportunity to lend a hand in bright-
ening a corner which has been darkened by
death.

EXHIBITORS HERALD

September 11, 1920

Heraldgrams

□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□a

Watterson R. Rothacker, president of
Rothacker Film Manufacturing Company,
returned from a month's sojourn in Europe
on August 25.

* * *

James Oliver Curwood, who heads his
own producing company, is a New York
visitor this week.

* * *

H. P. Caulfield is in New York with a
print of Max Linder's first American-made
iive-reel comedy, "Seven Years Bad Luck."
Distributors will be given an opportunity
to bid for it.

* * *

Charles Christie, general manager of
Christie Film Company, after spending ten
days in New York City consulting with
E. W. Hammons, president Educational
Film Exchanges, returned to Los Angeles
Saturday, August 28.

* * *

Charles Schwerin, widely known film
distributor of New York, was a Chicago
visitor during the week of August 23.

* * *

Charles A. Shaw has signed with
Arthur Donaldson Productions as general
manager of productions.

* * *

Carter DeHaven, en route to New York
City on August 26 stopped off at the Roth-
acker studio, Chicago, with a print of "Twin
Beds."

* * *

Louis B. Mayer paused in Chicago, be-
tween trains, on Thursday, August 26, en
route from Los Angeles to New York.

* * *

D. E. Davenport, well known in motion
picture and newspaper circles, has joined
the advertising and publicity department of
Associated First National Pictures, having
disposed of his interest in Photoplay Jour-
nal, of which he was editor for three years.

* * *

Lee Goldberg, manager of Associated
First National Pictures exchange at Louis-
ville, Ky., is transacting business in New
York City.

* * *

William E. Atkinson, general manager
of Metro Pictures Corporation, is making
a tour of inspection of the West Coast
plant. He expects to be absent from New
York about a month, and will visit Metro
exchanges at Chicago, Denver, Salt Lake
City and San Francisco on his way East.

Tom Geraghty, newly appointed produc-
tion editor for the new $2,000,000 Famous
Players-Lasky studios on Long Island, N.
Y., registered at the Blackstone Hotel,
Chicago, August 26. Tom was on his way
East to take up his new duties.

* * *

F. M. Brockell, formerly affiliated with
Clyde Elliott in the Greater Stars Produc-
tions, Chicago, has been placed in charge
of the First National exchange at Dallas,
Texas.

* * *

Al Nathan, manager, has severed his
connection with the Hall-Room Boys Com-
edies, and is spending his vacation on the
Catalina Islands.

Henry Dougherty, formerly the dra-
matic editor of the Los Angeles Express,
has succeeded Larry Weingarten as press
agent for Allan Dwan and Katherine Mac-
Donald on the West Coast.

* ♦ $

Maurice Fleckles, executive of Uni-
versal, has arrived at Universal City and
is spending his vacation with Irving Thal-
berg and Isadore Bernstein.

* * *

J. Stuart Blackton is planning a trip
for his health in Europe.

Phil Hurn, who has been doing con-
tinuities on the West Coast for several
years, passed through Chicago August 27
en route to New York City.

* * *

W. F. Keefe, for a number of years with
D. W. Griffith, but who has lately been con-
nected with the American Lifograph Cor-
poration, paid the Exhibitors Herald office
a visit August 27. Mr. Keefe is making
his first trip to Manhattan in several years.

* * *

Dagmar Sistrom, general manager for
Lisbon Films, Ltd., has arrived in New
York from London. He will make his
headquarters at the Forward Films Dis-
tributors while in the U. S. A.

* ♦ ♦

T. Hayes Hunter, director of "Earth-
bound," the Goldwyn special, was a Chicago
visitor during the past week.

* * *

A. S. Kirkpatrick, vice-president and
general manager of Robertson-Cole, passed
through Chicago August 26 on his way to
New York City.

□"

Re-Takes £m News

By J. R. M.

Lots of News —

The rumor hound was pretty busy
last week. He had most of the well
known executives of the old line com-
panies out on the street looking for
new jobs.

Kidnapers at Work —

It's been great weather for "star
stealing" reports, too, hasn't it?

You Know Whom We Mean —

There's a lot of stars we wish they'd
steal. Guess the heads of the com-
panies wish they would, too.

Hi Cost of Reviewing —

See where a Los Angeles paper offers
a dollar for a good review of any pic-
ture showing there. Well, a good re-
view is worth it.

Story Cost $175,000—

Ten dollars a seat is being asked for
the opening night of "Way Down
East." Does Griffith want to get it all
back the first performance?
*

Need Him in Chicago—

We ought to have a few more Pat-
tersons in this business. Besides run-
ning a theatre in Atlanta, he knows
how to settle musicians' troubles it
seems.

They All Do It—

We refuse to get all worked up over
the fact that Mrs. Elwell is going to
become a picture star. The competi-
tion among murdered men's wives is
getting fierce.

We Know from Experience —

"The Kid" seems to be giving
Charlie Chaplin a lot of trouble. Well,
when they're young like that they
often cause many a sleepless night.

Look Like 75 Per Cent Off-
Merchants are advertising 20 per
cent off in bathing suits. Ladies on
Chicago beaches are advertising more
than that off.

Some Indian —

This startling piece of news just
reached us from the coast: "Wallace
Beery shaves his head to play Indian
part." Gosh! What next?

YV/ATER, persistently dropping, may wear away a stone — but a dynamite blast
* * will perform the same service in a fraction of the time — and as dynamite
compares to a trickle of water just so does the RITCHEY poster compare to the
ordinary poster.

RITCHEY LITHOGRAPHING CORPORATION

406 We»t 31st Street. New York

Phone: Chelsea 8388

September 11, 1920

EXHIBITORS HERALD

Frisco Judge Planning
A Fight on Schools of
Motion Picture Acting

i (Special to Exhibitors Herald)

SAN FRANCISCO, CAL., Aug. 31.—
Schools of motion picture acting have
hit a snag here and methods are being
sought by District Attorney Matt Brady
"to stop these impositions upon the for-
lorn ambition to be Charlie Chaplins.
Mary Pickfords and Will Harts."

This situation arose when Leon Cas-
per, head of one of the schools, was
hailed into court at the instigation of
Tom L. Williams, one of his students.
On the witness stand it is said that Cas-
per admitted that Williams was without
screen possibilities. Upon this admis-
sion Judge Sylvester McAtee declared:
"This so-called movie picture school
is a trap for the misguided ambitious
victims, 95 per cent of whom, I venture
to say, have no chance of getting into
the movies. The defendant in this case
has stated that he would not even think
of employing the complainant for any
purpose connected with moving pictures.
On the showing in this case, the defend-
ant cannot be reached under the state
labor law. It is to be hoped, however,
and I recommend it to the attention of
the district attorney, that some means
within the law may be found to stop this
imposition upon the. forlorn ambition to
be Charlie Chaplins, Mary Pickfords and
Will Harts."

$10 Seats at Opening
Of "Way Down East"

(Special to Exhibitors Herald)

NEW YORK, Aug. 31.— David Wark
Griffith has fixed an admission price of
$10 for the premier showing of "Way
Down East" at the Forty-fourth street
theatre on September 3. Following the
first night the scale of prices will range
from 50 cents to $3. This is establishing
a precedent in prices for motion picture
entertainment.

The cast of the play includes Lillian
Gish, Richard Barthelmesg, Mary Hay,
Burr Mcintosh, Lowell Sherman,
Creighton Hale, Mrs. Morgan Belmont,
Kate Bruce, Edgar Nelson, George
Neville, Vivia Ogden, Porter Strong,
Josephine Bernard, Mrs. David Landau,
Patricia Fruen, Florence Short, Emily
Fitzroy and Myrtle Sutch.

H.O. Davis Denies He
Is to Join "Big

(.Special to Exhibitors Herald)

ANGELES, Aug. 31.— H. O.
editor of the Ladies' Home
Journal, has issued an emphatic denial
of a report that he is to accept an execu-
tive position with the Associated Pro-
ducers. The rumor persists, however.
Mr. Davis was at one time connected
with the Triangle Distributing Cor-
poration.

LOS
Davis,

Musicians Return

To Atlanta Houses

(Special to Exhibitors Herald)
ATLANTA, GA., Aug. 31.— An agree-
ment has been reached with the striking
musicians, who have returned to the
theatres from which they walked out
nearly a month ago. The agreement was
reached with Willard C. Patterson, man-
ager of Sig Samuels' Criterion, who rep-
resented the other houses here.

Illinois Exhibitors to Meet
At Springfield on Sept. 29

W. D. Burford to Make Important Announcement
Concerning M. P. T. 0. A.-Zukor Covenant at
Two-Day Gathering of Independents

A state convention of "100 per cent independent exhibitors" of Illinois
will be held at Springfield on September 29 and 30. The call for the meet-
ing has just been issued by the executive committee of the Illinois Ex-
hibitors Alliance.

Every "100 per cent independent exhibitor" in the state is urged by
the association officials to attend as a "most interesting and important
report" relative to the deliberations in New York which resulted in the
Exhibitor-Zukor Covenant will be made by W. D. Burford, member of
the national executive committee of the Motion Picture Theatre Owners
of America and financial secretary of the Illinois association.

Important Questions to Come Up

From an interview with Joseph Hopp, president of the Alliance and
one of the vice-presidents of the M. P. T. O. A., it was learned that the
following issues would be brought before the convention for discussion
and action:

Advance deposits.

Contracts as regards their uniformity and their immediate de-
livery to the exhibitor.

Franchise system conducted by cooperative bodies.

Music tax and other important matters pertaining to exhibitorial
activities.

"In addition to these matters," declared President Hopp, "provision
will be made to combat the taxation which is now burdening the ex-
hibitor."

While officials were somewhat reticent
in speaking of the announcement to be
made by Mr. Burford, President Hopp
declared emphatically that "Mr. Burford
has an important report to make regard-
ing existing conditions which affect every
exhibitor and which bear indirectly on
the industry in general."

Is Good Investment

"This report," continued President
Hopp, "as well as the functioning of the
convention in general, will prove the
most important event in the business of
each exhibitor and will be a very good
investment for every exhibitor who at-
tends."

One of the fundamental purposes of
the convention is to bring the independ-
ent exhibitors of the state into one or-
ganization for mutual effort. That this
might be achieved, the executive com-
mittee chose Springfield as the conven-

tion city because of its central location
and its easy accessibility.

Convention headquarters have not yet
been chosen, but W. W. Watts of Spring-
field, who is handling this matter, is ex-
pected to have these arrangements made
shortly.

Cohen to Be Present

Sydney S. Cohen, president of the
M. P. T. O. A., has been invited to at-
tend the convention and it is believed by
President Hopp that the national execu-
tive will comply with the request to ad-
dress the theatre men. The Illinois Alli-
ance is one unit of the national body.

It is hoped by officials of the Alliance
that the Springfield meeting will be the
largest assemblage of independent ex-
hibitors that has ever gathered in this
state. No efforts are being spared by
them to encourage men from every sec-
tion to attend.

An Opportunity for the
Down-State Exhibitors

The convention of the Illinois
Exhibitors' Alliance at Springfield.
September 29 and 30, should be the
best attended gathering in the his-
tory of Illinois exhibitors. It is
the first real move in the history of
the state to form a strong state-
wide organization which will be
ever ready to combat unfriendly
legislation and carry into effect the
slogan of the M. P. T. O. A.—
"An injury to one is the concern
of all."

It is an opportunity for the
down-state exhibitor to obtain a
proper voice in affairs of the state,
and he should grasp it. The two
days spent at Springfield will be a
profitable investment.

Report Chaplin May

Not Work for Year

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 31.— Gossip
here is that Charlie Chaplin will not go
before the camera for at least a year
and orders are said to have been re-
ceived to close the Chaplin studio and
release all employes.

The star is believed to be on his way
to New York, where he is expected to
work out some property settlement
with Mrs. Chaplin, who was Mildred
Harris before her marriage to the
comedian.

Selznick Companies

To Produce in West

(Special to Exhibitors Herald)
LOS ANGELES, August 31. — Selznick
will send several companies West early this
fall to produce at Brunton, according to
a letter to M. C. Levee from Harry Rapf.

EXHIBITORS HERALD

September 11, 1920

Film Exposition to

Be Held in Atlanta

Exchange Men Are Back of
Exhibition During Week
Of December 6

(Special to Exhibitors Herald)

ATLANTA, GA., August 31.— The
week of December 6 has been set for the
holding of the Southeastern Motion Pic-
ture Exposition at the Auditorium.
Every exchange manager in this city has
promised co-operation.

The following men are behind the
movement: John Ezell, E. & H. Film
Company; George R. Allison, Fox Film
Corporation; Nat L. Royster and Dan C.
Pate, Southern Picture News; Arthur
Dickson, Goldwyn Distributing Corpora-
tion; R. M. Savini, Savini Film, Inc.;
Russell L. McLean, Southeastern Pic-
tures Corporation; Frank Bryan, Vita-
graph; Walter R. Liebman, Select Pic-
tures Corporation; U. T. Koch, Consoli-
dated Film & Supply Company; Jack
Simpson, Southern Enterprises, Inc.; J.
A. McWhorter, Pathe; Joe L. Mare-
nette, Realart; A. C. Bromberg, A. C.
Bromberg Attractions; Charles E. Kess-
nich, Metro, and John Kahn, K. & R.
Film Company.

Every exhibitor in the southeastern
states will be invited to attend the ex-
position, as will several stars. Enter-
tainment of every kind is being planned
by the committee in charge.

The Auditorium has been mapped out
and space for booths is now on sale.

Bartlett to Construct
An Amusement Center
At Excelsior Springs

(Special to Exhibitors Herald)

EXCELSIOR SPRINGS, MO., Aug.
31. — C. W. Bartlett and son are con-
templating the construction here of an
amusement center which will include a
motion picture theatre, swimming pool
and other entertainment features.

Mr. Bartlett, who is located at Fair-
bury, Neb., plans an expenditure of $250,-
000 in developing the project. The site
selected is in the heart of the downtown
district. The theatre will seat J, 400
persons.

Directors Aids to

Build a Clubhouse

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 31.— The As-
sistant Directors' Association is planning
a new clubhouse. According to Allan
Watt, treasurer, the recent dance of the
association was such a good box office
bet that a $10,000 structure can now be
considered seriously.

Shift Issue Dates of Two
Newest Mermaid Comedies

Because of a delay in receiving some
of the accessories, Educational announces
that it has shifted the publication of
"Nonsense" and "Dynamite," two new
Mermaid comedies. "Dynamite," which
features Lloyd Hamilton, will go out first
and its place on the schedule a month
later will be taken by "Nonsense," di-
rected by Jack White and with Jimmie
Adams in the leading role.

Lloyd Hamilton, better known as
"Ham." scored a success in "Duck Inn,"
his first Mermaid, and Educational's pro-
duction department insists that "Dyna-
mite" is even funnier. Both "Duck Inn"
and "Dynamite" were directed by Gilbert
Pratt.

Prices Boosted in
Milwaukee Houses

Downtown Theatres Increase
Admissions 5 Cents — Was
Effective Aug. 29

(Special to Exhibitors Herald)
MILWAUKEE, WIS., August 31.—
Downtown motion picture theatres here,
including the Merrill and Alhambra,
boosted their prices of admission 5 cents
on Sunday, August 29.

This increase was made necessary, de-
clared the managers, because of the
greater operating cost, due to labor de-
mands and the general existence of high
prices.

The boost in admission prices was
made at the beginning of state fair week,
and it is not believed that the retaining
of these prices will be objected to by
the public after termination of the fair.

Minneapolis to
Shoot Prices Up

(Special to Exhibitors Herald)
MINNEAPOLIS, MINN., August 31.
— On September 1 motion picture the-
atres here will raise their prices of ad-
mission. Notice of this increase was
made following the reaching of an
agreement between the theatre managers
and their musicians, operators and other
union employes. Granting of an increase
in pay to union help averted a walk-
out the first of September.

Remodelled Majestic
Reopens at Ft. Wayne
With Combination Bill

(Special to Exhibitors Herald)

FT. WAYNE, IND., August 31.— The
remodelled and redecorated Majestic the-
atre was opened on August 21 with the
showing of the Mary Pickford produc-
tion, "Suds." In addition to the picture
were several high class vaudeville acts.
Pictures and vaudeville are to be reg-
ularly offered. Frank Biemer. well
known in Ft. Wayne as a promoter of
amusement enterprises, is manager.

Orin Stair and George Spaeth, new
owners of the playhouse, received scores
of congratulatory telegrams on the open-
ing day. Their big combinations of pic-
tures and vaudeville are something new
for Ft. Wayne, while the theatre itself
as remodelled is as handsome as any in
the state.

Paintings and carpets have made the
place unusually attractive, while the
stage has been enlarged to accommodate
any company booked.

Bebanrs New Picture

Scores at Premiere

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 31.— George
Beban's "One Man in a Million" was
shown at the Bclvidere theatre, Pomona,
Saturday, for the first time, and capacity
audiences greeted its premiere. The
spectators were thrown from laughter to
search for handkerchiefs.

"The feature was 1,000 feet loo long
for release purposes," said Sol Lesser
after the first showing, "I wanted to de-
cide between atmospheric and dramatic
episodes. I am convinced they want
tugs at the heartstrings."

Hundreds were turned away from the
box office while the aisles and foyer
were jammed.

Controls Exhibitorial
Field in Indiana Town

Cosmopolitan Buys Interest
In Columbia and American
at Indiana Harbor

(Special to Exhibitors Herald)

INDIANA HARBOR, IND.. August 31.
— Cosmopolitan Theatre Corporation prac-
tically has gained control of the theatre
business in this city by the purchase of the
controlling interest in the Columbia and
American theatres. The corporation has
reorganized with C. E. Potts, president ;
H. W. Yant, secretary ; and Jacob Han-
delsman, of Chicago, treasurer. The direc-
tors are C. E. Potts, Joseph Trinz, Jacob
Handelsman and Bernard J. Brown.

Announcement recently was made that
the company will erect a new theatre in
Cedar street. The Columbia theatre is to
be rebuilt and its seating capacity increased
to 1,100. A new organ will be installed.

The new theatre will be used as a vaude-
ville house, supplied from the same circuit
as the Lubliner-Trinz theatres in Chicago.
The work of construction will begin about
the middle of September.

Colleen Moore Signs

With Marshall Neilan

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 31.— Marshall
Neilan announces the signing of Colleen
Moore, the talented young screen actress,
on a long-term contract. This contract, it is
said, was awarded Miss Moore as a re-
sult of her exceptional work in "Dinty."

Although but 19 years old, Colleen
Moore has had wide experience on both
the stage and screen. At the age of 11
she was organizer, manager and star of
"The American Stock Company" at
Tampa, Fla., and the shows put on by
the tots drew patronage from the grown-
ups of the neighborhood as well as the
children. Her parents intended her for
a musical career, and from the age of 5
she had studied music, but a chance
meeting with a motion picture producer
in Chicago brought about her engage-
ment in pictures.

Preview Showing of

Comedy at Venice

(Special to Exhibitors Herald)
LOS> ANGELES, Aug. 31. -Mack
Sennett's second five-reel production, to
be distributed by First National, was
given its preview at the California the-
atre in Venice recently. It is called
"Love, Honor and Behave," and features
Charlie Murray, Phyllis Haver and Ford
Sterling. Charlotte Mineau, Kalla
Pasha, Eddie Gribbon and other Sen-
nett favorites, have important roles in
the cast.

Directors Club to

Give Benefit Dance

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 31.— Disabled
veterans at the Arrowhead Springs gov-
ernment hospital will be benefited by a
dinner-dance to be given at the Alex-
andria hotel on September 16 by the
Motion Picture Directors' Association.
Thirty directors, representing nearly all
of the studios, volunteered to sell tickets,
obtain acts and help in other ways at a
meeting recently held to plan the event.

September 11, 1920

EXHIBITORS HERALD

Exhibitor Stands Pat and

City Revokes "Blue Law"

Fayette, Mo., Theatre Man Threatens to Prohibit
Chautauqua Performances on Sunday Unless
He Is Permitted to Operate

(Special to Exhibitors Herald)

FAYETTE, MO., August 31.— Fayette, for the first time in years, is
having Sunday picture shows.

The so-called "Blue Law" ordinance which heretofore has prohibited
Sunday amusements, has been revoked, Monte Crews, owner of the only
motion picture theatre here, succeeding single-handed in having the city
council take such action.

Authorities Hit a Stone Wall

For several years the law forbidding amusements of any kind on the
Sabbath has been in effect and the local officials might still be discharg-
ing their duties in compliance with the ordinance but for the insistence
on the part of Exhibitor Crews that it apply to chautauqua perform-
ances as well as to theatre entertainment.

Theatre Organization
In Argentina Urgent

Trade Commissioner Claims
Critical Period for U. S.
Interests Now Exists

(.Special to Exhibitors Herald)

WASHINGTON, August 31— A criti-
cal period exists in the motion picture
business in Argentina and nearby coun-
tries, according to a report received from
Trade Commissioner Brady by the Bur-
eau of Foreign and Domestic Commerce
of the Department of Commerce. The
American motion picture business in
those countries, the report says, needs
immediately actual representatives of the
film companies who will have a pride in
their special films and who can do some
organizing among the theatres.

Commissioner Brady declares that at
present the film market in Argentina and
Uruguay is at a critical stage, and ex-
plains that previous to 1915 few Ameri-
can films were shown, but that during
the war the American film was intro-
duced and gradually grew in favor, until
now American actors and actresses are
most popular.

Although the American film has the
field at present and can obtain three
times the admission charge of European
films, which are much cheaper, never-
theless the latter films are being intro-
duced in increasing numbers by im-
porters, with whom cost is the first con-
sideration and who naturally show pref-
erence for the films that net them the
greatest profit.

It is thought that if the motion picture
theatres were organized as they are in
the United States there would be no
difficulty about the higher price. More-
over, there would be the additional ad-
vantage of increased demand for films
in the provinces, which at present have
poor exchange and theatre facilities, and
therefore are taking only a small part
of the trade of which they are capable.

First Publication of
Associated Exhibitors
Scheduled for Oct. 3

Fred C. Quimby, general manager of
Associated Exhibitors. Inc.. in his an-
nouncement concerning the completed
schedule of fall publications, discloses
that three big special productions and the
first of the Harold Lloyd comedies to be
made for the organization are included.

"The Riddle: Woman," with Geraldine
Farrar, is the premier offering, and it
will be available on October 3. Definite
publication dates on the others will be
announced later. Edward Jose, who
directed "The Riddle: Woman." will
produce a special with an all-star cast
headed by Anna Q. Nilsson and Earl
Metcalfe.

Each and every production is assured
by Mr. Quimby of all the general public
advertising and exploitation of which
Pathe, the distributing medium, is
Capable.

Worry Over Missing

Chester Cameraman

(Special to Exhibitors Herald)
LOS ANGELES. August 31.— Coast film
circles are worried over the disappearance
of James A. Ramsey, one of C. L. Ches-
ter's cameramen. He was last heard from
two months ago, starting up the Salmon
river in Idaho.

Arrangements were being made by an
advance agent and prominent citizens to
conduct a chautauqua. A band had been
booked for the Sunday night perform-
ance. On learning this. Crews served
notice on the city council that he would
take immediate steps to prohibit the en-
tertainment.

Again Retaliates

Not to be outwitted, the city council
and business men who had guaranteed
the success of the enterprise planned to
charge no admission on Sunday night.
But Crews again interfered. He had
sought at some time or other to operate
his theatre on the Sabbath on the same
basis and had been denied the right. Thus
he insisted on retaliative measures.

With no alternative the city council
called a hurried session and revoked the
Sunday "Blue Law" ordinance. While
this did not meet with the approbation
of many, the motion picture fans, as a
whole, sanctioned such a move.

Mr. Crews declared that undoubtedly
other exhibitors over the country might
benefit by the Fayette case, as chautau-
quas in the smaller communities over

the country are a common form of sum-
mer entertainment.

May Modify Sunday Law

(Special to Exhibitors Herald)

GAINESVILLE, FLA., August 31.—
Present indications are the amusement
law forbidding the operation of theatres
here on Sunday may be modified. An
ordinance which would revoke sections
of the law is before the council, several
members of which have made it known
that their votes will be favorable. Church
members also have said they will not
oppose such modification.

M. P. T. O. A. to Aid Fight

(Special to Exhibitors Herald)

NEW YORK, August 31.— The Mo-
tion Picture Theatre Owners of America
is planning to aid exhibitors over the
country who seek repeal or modification
of ordinances which prohibit the oper-
ation of motion picture theatres on Sun-
day.

A resolution opposing Sunday amuse-
ment laws was adopted at the Cleveland
convention and Sydney S. Cohen, presi-
dent, has declared that the efforts of the
organization will be directed in opposi-
tion to such measures wherever neces-
sary.

Samuel Goldwyn Retires From

Goldwyn Pictures Corp. — Report

(Special to Exhibitors Herald)

NEW YORK, Aug. 31. — Important changes in the personnel of
executive staff of the Goldwyn Pictures Corporation are expected to be
announced at any time. Rumor persists that Samuel Goldwyn is to
retire as head of the corporation. Mr. Goldwyn, however, has denied
this report.

Messmore Kendall and Frank H. Hitchcock, former Postmaster Gen-
eral, have been mentioned as possibilities for the presidency. Accord-
ing to report the position has been offered to Kendall who has as yet
made no decision in the matter.

Persons familiar with the internal affairs of the company state
F. J. Godsol is being urged to accept the presidency.

The developments for the past few weeks in the affairs of the
Goldwyn Company are interpreted to indicate that the Dupont inter-
ests are assuming a commanding position in the direction of the affairs
of the company.

EXHIBITORS HERALD

September 11, 1920

Mississippi and Louisiana

Associations May Merge

Half of Quota to Motion Picture Theatre Owners of
America Is Subscribed at Meeting Held
At Jackson on August 29

(Special to Exhibitors Herald)
JACKSON, MISS., August 31. — Action was taken at the organization
meeting here on August 29 of the Independent Motion Picture Theatre
Owners of Mississippi to amalgamate with the Independent Motion Pic-
ture Theatre Owners of Louisiana, which was formed on August 10 and 11
at New Orleans.

Following the organization of the Mississippi association and the
election of officers, a committee was named to confer with representatives
of the Louisiana league for the purpose of bringing about the amalga-
mation.

League Launched Earlier in Month

The Mississippi organization was launched at a meeting here earlier
in the month, at which time S. V. Anderson of the Peoples theatre, Green-
ville, was named temporary chairman. Through his efforts more than
forty independent theatres had representatives at the Sunday meeting.

More than half of the state's quota,
$1,000, to the national treasury of the
Motion Picture Theatre Owners of
America was subscribed. Arrangements
for collection of the balance of the fund
have been made.

White Is President

S. J. White of Kosciuko was elected
president. Fred J. Herrington, national
organizer, was present as the accredited
representative of the national associa-
tion.

The exhibitors present pledged full
support to the independent movement
and especially to the M. P. T. O. A.
From the enthusiasm evinced officials be-
lieve that the organization will result in
a 100 per cent body.

Should an amalgamation be effected
with the Louisiana association, headquar-

ters of the united body will be main-
tained at New Orleans.

HOUSE MANAGERS
FORM ORGANIZATION

(Special to Exhibitors Herald)
MILWAUKEE, WIS., August 31 —
Managers of downtown motion picture
theatres, including those playing vaude-
ville, met at the Alhambra theatre on
Monday, August 30, and effected an or-
ganization. One of the purposes of the
organization, according to its sponsors,
is to insure the cleanest of films for all
Milwaukee theatres.

Reopen Orpheum, Ogden

OGDEN, UTAH.— Manager Goss of
the Orpheum recently opened his house
for the season and its run of big pictures.

A REFEREE'S LIFE IS A MERRY ONE

League Will Get
Supplies at Cost

Oklahoma Exhibitors Perfect
Organization at Meeting
on August 30

(Special to Exhibitors Herald)

OKLAHOMA CITY, OKLA., August
31. — Organization of the Oklahoma ex-
hibitors was perfected at a meeting here
yesterday, the association to be known as
the Associated Exhibitors of Oklahoma.

Preliminary organization steps were
taken at a gathering of theatre men the
first of this month, when H. B. Hall of
this city was named chairman.

The new organization, while not fun-
damentally a buying association, has
arranged to furnish paper to its members
at half price and other supplies at cost.

Officers elected were Al Darry, El
Reno, president; M. E. Wooldredge,
vice-president and Mr. Hall, secretary-
treasurer. The board of governors and
grievance committee are comprised of
the following exhibitors: George A. Pol-
lard, Guthrie; Frank Miller, Duncan;
Mr. Darry, E. J. Story, Elk City, and
J. L. Carr, Kingfisher.

The slogan of the Motion Picture The-
atre Owners of America, "An injury to
one is the concern of all," was adopted for
use by the association. Members are
urged to exhibit it at every performance
on slides and to use it on their stationery.
The state was well represented at yester-
day's meeting. The next convention will
be held here upon the call of the execu-
tive committee.

Following the meeting earlier in the
month, when the organization was
launched, it was decided to lend co-opera-
tion to the Oklahoma Theatre Owners
and Managers Association, of which
Ralph Talbot of Tulsa is president.

Puts Lights in Streets
Leading to His Theatre

(Special to Exhibitors Herald)

GRAFTON, ILL., August 31.— Graf-
ton is without an electric light plant.
Until recently the Gem theatre, owned
by T. F. Miller, suffered from small at-
tendance. Mr. Miller, however, con-
ceived a scheme to increase his patron-
age. He installed a plant to illuminate
his theatre and then extended his sys-
tem so as to light the streets leading to
his playhouse.

Proof that the exhibitor's live-wire
scheme is a paying proposition is the
increased box office receipts.

Governor Will Open

Kansas Convention

(Special to Exhibitors Herald)
KANSAS CITY, KAN., August 31.—
Governor Allen of Kansas has promised
to attend the opening session of the state
exhibitors convention on September 27,
according to an announcement by M.
Van Praag, secretary. Important legis-
lative matters will be considered at the
meeting. The sessions will close with
a banquet to be tendered by exchange
managers on the evening of Septem-
ber 28.

Charles Murray, Ford Sterling, Harriet Hammond and Jim Finlayson are the
principals in this Paramount-Mack Sennett Comedy entitled "Don't Weaken."

Rome House Name Changed

ROME, X. Y.— The Family theatre
was recently closed under its old man-
agement to reopen on Labor Day under
new management and as the Regent the-
atre. Meanwhile improvements and
alterations are being made and a new
electric lighting system installed.

September 11, 1920

EXHIBITORS HERALD

Gores and Lesser Acquire
Seven Additional Theatres

West Coast Exhibitors Now in Control of More
Than Thirty Playhouses in Los Angeles
And Nearby Communities

(Special to Exhibitors Herald)

LOS ANGELES, August 31. — With the acquisition of seven addi-
tional theatres within the last ten days, Gore Brothers and Sol Lesser now
control a circuit comprised of more than thirty modern playhouses.

The additions to the Gore-Lesser chain include the American and
Belvedere at Pomona; the Auditorium, Neptune and California at Venice;
the Capitol at Redondo, and the La Petite at Ocean Park.

Holds First National Franchise

The policy of the American, which has heen a combination vaudeville
and picture house, will continue, while the Belvedere, which now holds
the First National franchise, will present only high-class photoplays.
Gore and Lesser also have taken an option on a large piece of Pomona
business property, upon which they will erect a new and beautiful sub-
urban theatre with a seating capacity of 1,800. Every new effect and
comfort will be embodied in this new edifice, it is said. The business men
of Pomona have pledged their cooperation in the project.

The California at Venice is a beauti-
iul house on the ocean front and con-
tains all the latest theatre novelties and
effects.

Construct New Houses

Venice, Ocean Park, and Redondo
beach arc within fifteen miles from the
heart of Los Angeles. Several new thea-
tres are now under construction, two of
them the New Hollywood and Apollo,
being in Hollywood.

Among the important theatres in the
Gore-Lesser chain are the Kinema, con-
sidered one of the finest theatres devoted
to the silent drama; the Alhambra, also a
beautiful downtown edifice; the Burbank.
one of the oldest and well-known houses
in southern California, which devotes its
policy to vaudeville and pictures; the
Optic, Regent, Lyceum and Liberty — all
being in the downtown district, and the
Casino, Rosebud, New Central and

Windsor, situated on the outskirts of the
business district.

The majority of these houses present
the very best film service, it is said, using
the latest products from the best pro-
ducers. The new picture temple planned
by the exhibitors for the downtown dis-
trict is claimed to be the last word in
silent drama edifice in the world.

Trade Press Previews
DeHaven's "Twin Bed"

(Special to Exhibitors Herald)
NEW YORK, August 31.— Following
an informal dinner tendered Carter
DeHaven by a group of officials of First
National Exhibitors Circuit on Monday,
Aug. 30, a private screening of "T\vin
Beds" was given to the editors of the
trade journals at the Plaza theatre. The
picture pleased the invited audience and
as a screen farce this famous stage play
is without a peer.

Mr. and Mrs. DeHaven are ably sup-
ported by a competent cast and the en-
tire production is a genuine triumph.
It should make new box office records
during the coming season.

Musicians Parade in

Strike Demonstration

Musicians in Chicago paraded the
South Side on the night of August 30
in a strike demonstration which nearly
evolved itself, according to reports, into
a more serious affair. Headed by a band
the musicians stopped in front of the
Central Park theatre a Balaban & Katz
house in Roosevelt Road. According to
reports the police were called when part
of the mob threatened to storm the play-
house. Abe Balaban denied that the
demonstration presented any serious
aspects.

Idiwird I.angford nnd Kiilitlle Jrimrn in n
trnar »<<nr from the Kannrk Picture,
"The ( rinnon Croaa."

Virginia Fox Will

Lead with Keaton

(Special to Exhibitors Herald)
LOS ANGELES, August 31.— Virginia
Fox, former Sennett beauty, has become
Buster Keaton's new leading woman.
She is considered one of the finds of the
season.

•'This Is the Life

JEAX PAIGE,
The Yitagraph Serial Star, Swinging from
an Airplane While a >ew» Photographer
Snaps Her Picture from a Tall Building.
"Hidden Dangers" Ih Her Next Picture,
So She Should Worry.

Convinced Problems
Solved by Coalition

Exhibitors Enthusiastic Over
Achievements at Meeting
at Atlantic City

(Special to Exhibitors Herald)
PHILADELPHIA, PA., August 31.—
Convinced that organization is the one
solution to all exhibitor problems, mem-
bers of the Exhibitors League of East-
ern Pennsylvania, Southern New Jersey
and Delaware who attended the conven-
tion at Atlantic City on August 23 and
24 have returned to Philadelphia deter-
mined to cooperate more fully with the
local and national associations.

Albert G. Fisher, president, and other
officials of the organization, declare that
their efforts for the present will be di-
rected toward expansion of the league so
that the territory involved will be 100
per cent representative.

In a review of the accomplishments of
the convention the following are out-
standing:

Affiliated with Motion Picture Theatre
Owners of America.

Condemned the practice of producers
in stealing stars.

Condemned the re-issuance of produc-
tions.

Protested against percentage booking,
advance payments, music tax and cen-
sorship. ,

The convention was attended by more
than 150 theatre men from the three
states. Sydney S. Cohen, president of
the M. P. T. O. A., addressed the meet-
ing and received enthusiastic applause.

EXHIBITORS HERALD

September 11, 1920

SELECT PICTURES CAST POSES FOR CAMERA

Edith Hallor, star of "Just Outside the Door," stands in the center of the group.
Betty Blythe, George Irving, the director, J. Barney Sherry, Arnold Gregg,
Eddie Sutherland, Max Schneider, cameraman, Bert Apling, Ida Lewis, Nick
Grinde and Charles Kerr complete the group.

Universal Employes Killed

When Auto Is Demolished

Leslie Coffey and John Neslien, two
Universal Film Manufacturing Company
employes, were killed on August 25 in
Union Hill, N. J., when the car in which
they were riding was hit and demolished
by another machine.

Several other Universal employes were
injured in the crash. The members of
the party were returning to their homes
in the vicinity of Universal's Fort Lee
laboratories.

Leslie Coffey was a film inspector
and John Neslien of Union Hill was
employed in the scenery department.
Coffey was a nephew of E. F. Murphy,
superintendent of the Universal labora-
tories.

Two Are Held

The injured were Jerry McDonald,
owner and driver of the demolished ma-
chine, Thomas Bray, Fred Fowler and
Peter Hanson. McDonald, Fowler and
Hanson are employed in the printing de-
partment of the Universal factory, and
Bray is a film inspector.

The men were returning from a
theatre party given by Universal to its
employes at the Playhouse theatre, New
York. The police are holding McDon-
ald and a man who gave his name as
Joseph Dezorik of Union Hill, said to
be the driver of the other car. The
other occupants of that car disappeared.

Is Killed Instantly

Coffey was killed instantly, his skull
having been fractured in several places.
Neslien died a few minutes later while
being operated upon at the North Hud-
son hospital. The other four boys were
cut and bruised but were able to leave
the hospital the clay following the
accident.

Coffey was 23 years of age and had
been with Universal continuously for
four years, excepting his army service.
He was in the heavy artillery and was

stationed in South Carolina during the
war.

The Knights of Columbus held serv-
ices for Coffey Wednesday evening,
after which his body was sent to his
parents in Auburn, N. Y. Neslien was 19.

Open Oklahoma House
With Clara K. Young
And Realart Pictures

A. C. King, managing director of the
new quarter-million-dollar Cook theatre in
Okmulgee, Okla., opened his playhouse with
Clara Kimball Young's "Eyes of Youth,"
following this special with Realart's "The
Luck of the Irish" and "Why Change
Ynur Wife?"

L. H. D. Cook is general manager of the
new house, which, it is said, takes rank
with the best in the country.

Hoffman of Pioneer Visits
East and Midwest Offices

With a view of outlining the Pioneer
policy of co-operation with the exhibitor
and to make known to all exchange man-
agers and their staffs the program of fea-
tures for the new season, M. H. Hoffman,
general manager of Pioneer Film Corpor-
ation, is en route to all the Pioneer offices
throughout the United States and Canada.

His important stops will be made in
Baltimore, Washington, Cincinnati, St.
Louis, Kansas City. Omaha, Milwaukee,
Chicago, Detroit, Cleveland, Pittsburgh,
r>uffalo and Philadelphia.

Renovate Centralia House

CENTRALIA, ILL.— Work has been
begun on the renovation and redecora-
tion of the Grand theatre, the work ex-
pected to be completed within thirtv
days.

"Earthbound" Given
Approval by Clergy

Chicago Office of Goldwyn
Receives Many Letters
Of Endorsement

Chicago clergymen, in letters to Cecil
Maberry, manager of the Chicago branch
of Goldwyn Pictures Corporation, have
gone on record as endorsing "Earth-
bound," the adaptation of Basil King's
novel, which is showing at the Play-
house.

The Rev. John H. Boyd said: "As to
the picture and its story, I have never
seen a finer piece of cinema art. Its
general handling has left nothing to be
desired. I heard many earnest words of
commendation among those around me."

A letter from the Rev. Charles Wesley
Burton, Lincoln Memorial Congrega-
tional church, said: "I want to thank you
for the pleasure and profit afforded me
in seeing your wonderful production.
Plot wonderfully executed and the pic-
ture is bound to do a world of good. I
cannot praise it too highly."

The Rev. James Vita Blake said: "I
was deeply gratified by the remarkably
fine quality of the picture. You certainly
afford your patrons universal enjoyment.
The main point is the moral influence
pervading it all."

T. Hayes Hunter directed the produc-
tion, which is now in its fourth week at
the Playhouse.

Southeastern Concern
Contracts to Publish
Pioneer's Productions

Another link in the chain of exchanges
of Pioneer Film Corporation was estab-
lished recently when arrangements were
made for the distribution of Pioneer pic-
tures in Louisiana and Mississippi.

A. Samuels, and his general manager,
Charles Kranz, will handle the Pioneer
features as a result of negotiations with
Pioneer's general manager, M. H. Hoff-
man.

This deal between Pioneer and South-
eastern Pictures Corporation makes the
latter concern one of the largest inde-
pendent organizations operating throughout
the eight southeastern states.

Handelsman Head of

New Indiana House

(Special to Exhibitors Herald)
SOUTH BEND, IND., August 31.—
The board of directors of the new
Blackstone theatre corporation of this
city have appointed J. Handelsman of
Chicago manager of the theatre which is
to be opened on Thanksgiving Day.
Mr. Handelsman has been superin-
tendent of construction on the new-
building. The theatre will have a seat-
ing capacity of 2,500.

Constumes and Settings in
"The Thief" Are Handsome

Pearl White has her first opportunity
under the banner of William Fox to dis-
play an unusually sumptuous wardrobe
in the film version of Henri Bernstein's
stage success, "The Thief." The star
went to France to select her wardrobe
for "The Thief" and returned with
the latest creations in gowns, shoes
and hats. Aside from its gorgeous
apparel "The Thief," it is claimed, will
be one of the outstanding productions
of the season by reasons of the massive,
gigantic stage settings used.

September 11, 1920

EXHIBITORS HERALD

Del Ruth to Produce

Alfred S. Black to Attempt
Reorganization of JVL P. E. A.

New England Exhibitor, Who Has Fought M. P. T.
0. A. Since Its Organization, May Revive Old
League of Which He Was President

NEW YORK, August 31.— Alfred S. Black, who attempted to pre-
vent the organization of the M. P. T. O. A. at Cleveland and more re-
cently issued an open letter intimating that the organization has favored
the First National Exhibitors Circuit, has determined to revive, if pos-
sible, the old M. P. E. A., of which he was elected president just before
it ceased to be a factor in exhibitors' affairs.

He has resumed his former practice of signing his communications
to trade papers as "president, M. P. E. A.," and has issued a formal state-
ment that the M. P. E. A. convention, scheduled for Chicago today, has
been postponed to early fall tor the completion of arrangements.
Regarded as Effort to Spring Coup

His last "open letter" brought an avalanche of replies from the men
he attacked, and increased the discomfort of the position he has occupied
since it was definitely established that the Famous Players-Lasky Cor-
poration owns a substantial interest in his theatres. Keen observers see
in his latest move an effort to again divide the exhibitors of the country
into two factions, with himself as a "leading figure" in the exhibitorial
ranks.

Sydney S. Cohen, president of the
M. P. T. O. A., Willard C. Patterson,
prominent Atlanta exhibitor, and J. D.
Williams, general manager of the First
National circuit, who were among the
targets of Mr. Black's last letter, have
already issued warm retorts.

Cohen Offers Another Chance

Cohen confines his emphasis to deny-
ing Black's accusations, and in a con-
ciliatory tone, has issued a second invi-
tation to Black to appear before the exe-
cutive committee of the M. P. T. O. A. to
defend himself against charges made by
New England exhibitors. In addition, he
invites Black to present any charges he
has against exhibitors and distributors
and promises the M. P. T. O. A. will act
if sufficient proof is produced.

"We hope you will appear before our
committee and furnish us with data con-
cerning the activities of members of the
First National Circuit to which you
allude in your letter," declares Cohen in
his letter. "The scope of the committee's

Wesley "lllnly" Ilnrry and HU Prise Bull
Dor KnjoyinK n Homp Before Dreaains
for HI* Pnrt in the Marshall Vellan-As-
■oelnted First National Pictures F«-n-
ture, "llintj ."

activities is large enough and its pur-
poses are earnest enough to take up such
evils as exist in New England, according
to your statements.

"If you will furnish us with evidence
which will warrant action on our part,
we will get to work immediately and
leave nothing undone to abate the dan-
gerous practices to which you allude."
Williams in Warm Answer

J. D. Williams, in replying to Black's
intimation of unfair tactics on the part
of Nathan H. Gordon, First National
franchise holder in New England, and of
other officers of First National, chal-
lenges Mr. Black to produce proof of his
charges.

He applies the word "absurd" to many
of Blacks statements and characterizes
the letter with the phrase "Mr. Black
wanted to make an attack and blindness
to facts always provides material for an
attack."

Willard C. Patterson, in his reply, gives
the "lie" direct to Black's intimation that
First National financed the "Patterson
convention" at Chicago.

Boom Tucker for Chief
Of "Dead Man's Club"

Friends of Richard Tucker,
Goldwyn motion picture actor, had
started a boom for him as first
president of the new "Dead Men's
Club," to be formed among the
2.000 former service men who,
•although living, are officially listed
as killed in action.

Tucker's name appeared in the
"killed in action" column three
times, although he was fighting all
the time with the Third Division,
unaware of his demise.

At the outbreak of the war
Tucker sideracked his professional
career and entered the army as a
second lieutenant of infantry. He
was promoted to a captaincy for
valor under fire in the battle of the
Marne.

Upon his return to this country,
after his army discharge. Tucker
made an extensive tour with
"Under Orders" and then joined
the Goldwyn forces.

Independent Pictures

Will Make Six Reel Farces
and Several Two Part
Comedies Annually

(Special to Exhibitors Herald)
LOS ANGELES, CAE, August 31.—
Hampton Del Ruth, comedy impresario,
who has supervised for two years the
production of Sunshine comedies for Fox
Film Corporation, has completed his
plans for producing independently, ac-
cording to Judge Boyer, secretary to Mr.
Del Ruth.

According to present plans two six-
reel spectacular farces and twenty-six
two-part comedies will be produced an-
nually. Further than this his plans have
not been divulged.

The producer and his associates are
considering several sites here on which
to erect a large studio which, it is de-
clared, will rank with the finest plants
on the Coast.

As to who is associated with Mr. Del
Ruth in this enterprise no announcement
has been made.

"Admission One Rat"

Town Is Rid of Pest

(Special to Exhibitors Herald)
MARION, ILL., August 31.— Verner
Hicks, local exhibitor, has just succeeded
in cleaning up Marion and at the same
time has received some valuable exploita-
tion. In inaugurating his campaign he
offered free admission to his theatre to
all patrons bringing in five or more tin
cans. Not only was the city rid of all
rubbish, but Hicks had to put on addi-
tional showings.

After clearing the town of its tin cans
he extended his activities, making the
admission one dead rat. As far as rub-
bish and rodents are concerned, Marion
is in prospect of being the cleanest town
in the state.

New Theatre for Oregon

HERMISTON, ORE.— A new, mod-
ern $12,000 motion picture house, built
by local capital, is nearing completion
here.

MARGARET BEECHER.
Playing In Hemmer Superior Productions.
Miss Beeeher, "Who Is Just Nineteen, Is
a Granddaughter of the Late Henry
Ward Beeeher.

EXHIBITORS HERALD

September 11, 1920

Fox Warns "Hands Off" to
Those Seeking Mix Service

Star Approached by Persons Who Are Endeavoring to
Induce Him to Sign — Present Contract Is
In Effect Until Year, 1924

"'Hands off"' is in effect the warning issued from the New York offices
of Fox Film Corporation following the reported activities of certain
persons who are said to have attempted to induce Tom Mix to sign con-
tracts calling for his appearance in motion pictures to be made by these
persons or companies which they claim to represent.

The Western star's present contract with Fox will not expire until
1924. Commenting on this matter, one Fox official declared :
Declare Popularity Is Growing

"The Fox people are not insensible to the sincere flattery made by the
many attempts to get Tom Mix to appear for other concerns. They realize
that this star has achieved an enormous popularity and has a following
which grows week after week. They are particularly desirous, however,
that all elements of the film industry understand the rigidity of the agree-
ment existing between Tom Mix and Fox Film Corporation, and under
which he is appearing as a star in Fox productions.

"No exhibitor need pay the slightest
attention to stories whispered in his ear
that Tom Mix productions can be
brought to him by any other distribut-
ing company than Fox Film Corporation.
No person thinking of investing capital
in the picture business will take seriously
the representations of anyone that he
can land Tom Mix as a star for a new
concern or for any now in operation.

"Fox Film Corporation has developed
Tom Mix from an unknown player to
a star with a national reputation and a
wonderful following. This has been
done by the application of those prin-
ciples in the production and distribution
of pictures in which this player has ap-
peared, which have become to be known
throughout the industry as Fox show-
manship.

"Tom Mix is, today, an easy favorite
in the class of productions for which
he has become specially known — pro-
ductions of which the most recent Mix
subject, "The Untamed," is a supreme
example. The story in this picture pre-
sented Mr. Mix with wonderful oppor-

tunities for just that sort of acting in
which he excels, and the admirers of the
star assert that Mix has never been
seen to such splendid advantage as in
this strange story."

Consolidated Plans to
Theatre- Hotel Building
At Fort Wayne, Indiana

(Special to Exhibitors Herald)

FT. WAYNE, August 31.— A new
motion picture and vaudeville theatre is
to be erected here at a cost of $500,000.
Albert F. Brentlinger, general manager
of Consolidated Realty & Theatre Com-
pany, announces that construction work
on the new building, which is to be a
four story brick on the north side of
Wayne street just east of Calhoun, will
begin in September.

The new theatre will have a seating
capacity of 2,500. The plans call for a
hotel and theatre building. The formal
opening of the theatre will not be before
the fall of 1921. Consolidated owns the
Orpheum here and has started the erec-
tion of a new theatre at Evansville.

Shirley Mason's New Fox

Feature to Come Soon

Shirley Mason, star of "Her Elephant
Man," her first Fox picture, soon will
be seen in "Merely Mary Ann," based
on the big stage success of the same
name by Israel Zangwill. Edward J.
LeSaint directed "Merely Mary Ann"
and also wrote the scenario. Miss Mason
has Casson Ferguson as her leading
man and others in the cast are Harry
Spingler, Georgia Woodthorpe, Babe
London, "Kewpie" Morgan, Jean Her-
sholt and Paul Weigel.

II K N It Y < . SI KG EL,
»wljr appointed bMHM of Selznick
IMrturea.

Blue Mouse, Minneapolis

Theatre, Costs $250,000

The Blue Mouse, Minneapolis' Hst
word in picture playhouses, was opened
August 28th. with Oliver A. Rowe and
William Sobleman as managing di-
rectors. The feature of the opening
week is Douglas Fairbanks' latest
United Artists production, "The Molly-
coddle."

The theatre has been under construc-
tion for more than a year and repre-
sents an expenditure of $250,000.

Ship Ahoy

Marshall Xeilan and Thomas H. Ince,
watching the Xeilan troupe making; a
scene for "Dlnty," in which Wesley
Barry stars.

"The Better Man" Is
O'Brien's Next Film

Preliminary Plans Laid for
Three New Productions
Selznick

Selznick Pictures Corporation has be-
gun preliminary work on three new fall
productions and launched the making of
a new feature starring Eugene O'Brien.

Mr. O'Brien's picture will be known
as "The Better Man." For this feature
John Lynch has supplied a story said to
have been described by those who have
read it as providing the star with the
best acting opportunity of his career.
Robert Ellis will direct.

Harry Rapf and Director William P.
S. Earle are going over the continuity of
"The Road of Ambition," which will be
the second National Picture Theatres
production starring Conway Tearle.
"The Road of Ambition" is described as
one of the most talked of books of recent
years. To its author, Elaine Sterne, a
young woman who gave up writing dur-
ing the war to devote her time to hos-
pital work, it brought letters of com-
mendation from the late Theodore
Roosevelt and other notables.

Myron Selznick's plans for Alan
Crosland, who directed Olive Thomas
in "The Flapper" and Elaine Hammer-
stein in "The Point of View," call for his
launching before September first "Shad-
ows of the Sea," a special production, the
story of which has been supplied by
Frank Dazey.

Build New Oregon House

COTTAGE GROVE, ORE.— A new
theatre will be built at the corner of
Eighth and Main streets, one of the
most valuable lots in the city.

September 11, 1920

EXHIBITORS HERALD

Climax Films Interest
Independent Market

"Love's Battle" and "Fourth
Face" to be Disposed of
to State Right Men

Hartman Heads Reorganized
Universal Industrial Division

Laemmle Outlines New Plans For Distribution and
Production of These Subjects— Uffner is
Also Official of the Department

New plans for the distribution and production of subjects made by
the industrial department of Universal Film Manufacturing Company are
being put into effect by executives of the division. The plans were out-
lined by Carl Laemmle, president.

L. H. Hartman of Chicago, has been appointed director in charge of
the work of the department. Mr. Hartman has for years been a national
figure as an analyst of merchandising and exploitation problems, it is
said. He has been employed by the largest and most influential concerns
in this capacity. For the duration of the war and for six months imme-
diately after, he was in charge of the surplus property bureau at Wash-
ington.

Associated with Mr. Hartman will be George D. Uffner, formerly
manager of the Big U exchange of New York.

Forbes Heads Production

Harry Forbes, for years one of the
leading Universal cinematographers, has
been placed in charge of productions.
Associated with him will be such well-
known men as Lem. F. Kennedy, direc-
tor; Walter V. Coyle, director; Hoey
Lawler, animated cartoonist and tech-
nigraphist, and Roswell Johnson, cam-
eraman, who but recently completed a
six months' tour of Sumatra, Java, and
Borneo for the industrial department.

Universal industrial pictures will reach
the public only after they have received
the same careful and painstaking produc-
tion treatment given regular Universal
productions, it is declared. Matters of
timely interest, and stories of educational
value will continue to be features of these
productions. They will be published to
exhibitors under special arrangements to
be announced later.

Formulating Schedule

Universal industrial executives are
formulating a regular publication sched-
ule, by means of which a certain number
of industrial and educational reels will
be issued each week. To exhibitors re-
ceiving these will be furnished posters,
slides, literature, and other necessities
for the proper exploitation of the pic-
tures when shown.

Under its new management, the de-
partment will continue its relations with
the Motion Picture Exhibitors' League
of America, by which exhibitors of pres-
ent Universal industrial pictures will be
paid direct for the service of their screen.
Mr. Hartman said that he would have an
important plan to present to exhibitors
in this connection in the near future.

The industrial department, according
to Mr. Hartman, will be expanded along
several lines, taking up new and original
film activities, service in which is not at
present offered by any other company.

Form Company to Finance
In Producttion of Film

Western Pictures Exploitation Com-
pany, with Irving M. Lesser as general
manager, has been formed in Los Ange-
les. The motive of the new concern is
to assist financially in producing cinema
products, taking charge of distribution
and exploitation from the Los Angeles
end.

Many films are already in the hands
of Lesser's newly formed company,
among them "Sky-Eye," "The Senti-
mental Bloke," "The Stranger," "Hearts

of the World," "Neptune's Bride,"
"That Something," and "Souls of Men."

Offices have been taken in Los Ange-
les at 635 H. W. Hellman Building.
Irving Lesser is a brother of Sol Lesser.

Assign John Ince to

Directing Doraldina

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 31.— John Ince
is to try his hand at directing Doraldina,
following the fracas between Director
Douglas Gerrard and the dancer-star.
The original production, "The Passion
Fruit," will be made with the same cast
which started under Gerrard. The latter
will be assigned by Metro to another pro-
duction.

Keen interest is being evinced, it is
said, by state right buyers throughout
the country in Climax Film Corporation's
two productions, "Love's Battle," starring
Joe Moore, and Eileen Sedgwick, and
"The Fourth Face," with an all star cast.

"We are in a splendid position to know
just what the market wants," remarked
an official of this company, "as we have
been supplying the exhibitors with in-
dependent pictures for some time. We
know from our own experience just what
kind of picture is in demand, and we
feel that we have selected two subjects in
'Love's Battle' and 'The Fourth Face'
which every state right buyer will admit
are the calibre of picture that will find
favor with their clientele and theatre
patrons.

"The pictures are widely different in
type and theme. 'Love's Battle' is a
semi-Western comedy-drama which has
interspersed throughout its five reels a
vein of comedy that gives the picture a
splendid balance. It has some punchy
dramatic scenes and odd turns to its
story that will be acknowledged as some-
thing different. In 'The Fourth Face'
we secured an out and out mystery story
that moves rapidly and is baffling until
its very finish.

"Both of the pictures have been sup-
plied with good casts and have been
splendidly staged."

SNAPPED JUST BEFORE THE "IMPERATOR" SAILED

Left to Right — Edward Jose, Norma Talmadge, Mrs. Jose, Constance Talmadge,
Al Parker and Baby Jose, on board ship in New York harbor, bound for Europe,
where the Associated First National Pictures stars are sight-seeing.

EXHIBITORS HERALD

September 11, 1920

Frank Mayo and Beatrice Burnham as they appear in the Universal feature,
"Hitchin' Posts," Mayo's current starring vehicle.

Veiller9 s Father One of the First

Men to Make and Exhibit Pictures

More light has been thrown on the old
query, "Who made the first motion pic-
ture?" in a letter just received by Bay-
ard Veiller, dramatist and author, in
charge of Metro's West Coast story pro-
ducing department.

The letter, from Eugene Lauste, pro-
moter of a talking motion picture, wrote:
"Are you really the Bayard Veiller who,
in 1896. bought the 'Eidoloscope Com-
pany,' the first moving pictures ever pro-
jected?"

"No, but my father, Phillip Bayard
Veiller, then a Wall Street broker, was
the pioneer referred to," replied the
playwright."

This brought out the story of a long
forgotten device that had a brief and
rather forlorn career in New York. The
elder Veiller was interested in the con-
trivance that was explained as a "scheme
for taking pictures separately, then put-
ting them together and showing them in
such a way as to indicate movement."
He purchased the rights to it, thereby
obtaining control of what purported to
be a picttirizatioh of a Spanish bull fight.

A store was rented in lower Broadway,
converted into a theatre, and the new
device was offered for public approval.
Hut the pu>'ic did not seem greatly ex-
(-,ted. S-O finally Mr. \ oilier locked the
door and put the machine in a dark
closet.

If the elder Veiller, on quitting the
motion picture industry before it actually
saw the light of day, could have visual-
ized his son at the head of a group of
famous writers who are devoting all their
energies to producing material for mo-
tion pictures, he might, it is conteded,
have been tempted to remain longer with
the venture

Kaufmann of Inter-Ocean
Opens West Coast Branch

Eugene H. Kaufmann, manager of the
accessory department of Inter-Ocean Film
Corporation, arrived in New York recently
after four months in California. Kauf-
mann's return, pending the establishment
of two additional service stations, to be
opened in San Francisco and Portland, is
for a series of conferences with President
Paul H. Cromelin, who recently returned
to this country from Europe.

While in Los Angeles, Mr. Kaufmann
opened a service station at 6514 Hollywood
boulevard, the first -of the three offices
which the company proposes to establish
on the Pacific Coast, to serve as branch
depots to accelerate shipments of American
films and motion picture accessory products
into Par Eastern film markets. An entire
building has been rented at the above ad-
dress and the structure has been over-
hauled to meet the company's requirements.

Lee Is with Empey
In Official Capacity

Has Charge of Purchasing,
Studio and Casting
Activities

Harry Lee, of long experience as an
actor, publicist, casting director and as-
sistant director, has been placed in
charge of studio, casting and purchasing
activities for Guy Empey Productions,
by Arthur Gu>r Empey, president, arid
shortly will undertake the casting of "A
Long Distance Hero," second of the se-
ries of comedy dramas to be produced
by that company.

Mr. Lee's experience in the film and
stage worlds embraces almost every de-
partment and his acquaintance is said to
be as broad as that of any connected
with either of these departments of the
amusement business. Entering on a
stage career at an early age, he played
important parts with some of the coun-
try's leading stars. Through his ac-
quaintance with stage folk he has been
able, it is said, to bring several stars of
the stage to the screen.

He was one of the first to leave the
stage for the pictures and worked in
many of the first productions. Watching
the first steps in the development of
pictures, and observing every phase of
their development, he gained a knowledge
of the intricacies of the trade which
stands him in good stead in his new
position.

He also had opportunity to watch the
work of actors and actresses of various
degrees of ability and fame and is, ac-
cordingly, qualified to cast intelligently
from a list of available performers. It is
said of him that he knows personally
more screen performers than any other
one person.

Mr. Lee assisted in the direction of
"A Daughter of the Gods," the Williarn
Fox spectacle starring Annette Keller-
man, and had charge of all business de-
tails of location in Jamaica, where most
of the scenes were filmed. He has also
aided in the production of several recent
pictures and worked with Mr. Empey in
"Oil," first of the Guy Empey Produc-
tions series which is to be published
shortly.

Evansville Syndicate

To Build New Theatre

EVANSVILLE, IMD., Aug. 31.— A
new theatre to be known as the Cadick
theatre will be erected by the Vendome
Theatre Company at Third and Syca-
more streets. The company has pur-
chased the Grand theatre building and
Mercantile Bank building at Second and
Sycamore streets, but no change is be-
ing made in the operation or manage-
ment of the Grand. Plans for the new
theatre are to be ready within two or
three weeks.

The Vendome Theatre Company has
been organized as follows: D. E. Cadick,
president; Mayor Benjamin Bosse, vice-
president; C. H. Battin, secretary; Jacob
Handelsman, general manager and
treasurer. J. Trinz and Charles M.
Frisse will serve as directors of the new
theatre.

David Butler's Next Play

David Butler, star of "Fickle Women,'
has returned from his vacation to read
the script on the fourth of the pictures
in which he is being starred by D. N.
Schwab Productions, Inc. Continuity is
being written on this picture. •

September 11, 1920

EXHIBITORS HERALD

Buffalo Making Rapid Strides As

Amusement Center Says Kimberley

"Within two years Buffalo should de-
velop into one of the greatest show
towns in the United States."

This statement is made by J. F. Kim-
berley, manager of the Pathe Exchange
in the Bison City, who has just con-
cluded a week's visit to New York for
conferences with Director of Exchanges
Elmer R. Pearson and to see a few sights
in Gotham.

"We are now at the inception of one
of the greatest theatre building booms
in our history," said Mr. Kimberley.
"Marcus Loew has started the building
of a new theatre, which when completed
will be one of the finest in the country.
The old Olympic, now housing vaudeville
and pictures, will become an exclusive
picture house when the same manage-
ment opens its new 5,000-seat home, now
in the course of construction.

Remodeling Star Theatre

"The Star theatre is being remodeled
by Mike Shea of the Hippodrome, and.
when completed, will be known as
Shea's Criterion. It will show only the
finest pictures. Shea is also building the
North Park theatre with a seating capac-
ity of 1,800.

"On the East Side Harry Dixon has
just opened up the Rialto, which seats
approximately 2,000 persons. Through-
out the entire Buffalo territory the story
is the same. Everywhere new theatres
are springing up. We are informed that
Marcus Loew will erect another house
in Rochester, while George Eastman has
already inaugurated work on this the-
atre, which will rival the finest in the
world.

"Buffalo is in for continued prosperity,
from our point of view, for only now is
the geographical superiority of the city
as a shipping center being recognized
New factories by the dozen are under
construction, which will draw thousands
of workmen and their families to the
city. For instance, a new Dunlap tire
plant will employ 25.000 men and women.
The Du Ponts are building another fac-
tory employing from 3,000 to 10,000 per-
sons, while the Willys-Overland's new
battery plant will take care of 3,000
more.

All Doing Large Business

"All theatres now are doing tremen-
dous business. Shea's Hippodrome and
the Strand, biggest first-run houses, are
now playing Harold Lloyd's two-reel
comedies day and date, the firrt time
in our knowledge they have played pic-
tures simultaneously.

"Pathe is getting a large share of the
feature business, and. in short subjects,
is simply thriving. The business this
summer had more than held up. for the
weather has been ideal from the show-
man's viewpoint.

"Serials are taking a stronger hold in
the territory, and with the coming of
autumn are looking for record-smash-
ing activity."

Two Directors Get Big
Results in "Bonnie May"

Andrew J. Callaghan Productions in
order to give Bessie Love every possible
advantage in her initial vehicle under its
banner retained the services of two di-
rectors, Ida May Park and Joseph De
Grasse.

This is one of the first times that two
directors have been engaged to work to-

gether on the same production. The
best possible answer, it is said, as to
whether a combination of two directors
on one picture is productive of creating
a fine picture is contained in the fact
that after viewing the initial effort of
these two well known directors, "Bonnie
Mav'* the officials of the company im-
mediately re-engaged them to direct
Miss Loves next picture, "The Mid-
landers."

Cuban Renter Contracts

for American Pictures

A contract closed recently by the
Inter-Ocean Film Corporation with one
of the largest film renters in Cuba, gives
the latter the rights to thirty-six Ameri-
can productions, comprising twenty-four
World pictures and twelve Paralta of-
ferings, for distribution throughout
Cuba.

The buyer will prepare an extensive
advertising campaign which he hope
launch about October 1 or 15.

jes to

New Lloyd Comedy Billed
For September Publishing

"Get Out and Get Under," second of
Harold Lloyd's new series of two-reel
comedies, will be published early in Sep-
tember, according to an announcement by
Pathe Exchange. Inc.

In the new feature, Lloyd is supported
by the same company as in "High and
Dizzy," with an addition to the cast in
little Frederick Ernest Morrison, as "Sun-
shine Sambo," whose ability is known to
all who have followed the Rolin one-reelers
featuring "Snub" Pollard. Mildred Davis
is again the principal support.

Begin Work on Largest

Playhouse in Indiana

EVANSVILLE. IND.. Aug. 31.—
Construction work is to be started at
once on the new Victory theatre and
hotel at Sixth and Main streets. The
building will cost $692,000 and will be
erected on property valued at $200,000.
It is said the theatre will have the largest
seating capacity of any theatre in In-
diana. It is to be of concrete and steel
construction, with brick and Bedford
stone trimmings.

"Firebrand Trevison" New
Buck Jones Westerner

Buck Jones, the cowboy star, is making
good headway in popularity throughout the
country, according to reports reaching the
William Fox offices in New York. Book-
ings on his pictures grow steadily in volume.
Jones' next picture will be "Firebrand
Trevison," from the story by Charles Alden
Seltzer, with Jones in the title role. Wini-
fred Westover is leading woman, and
others in the cast are Martha Mattox,
Stanton Heck. Katherine Van Buren, Frank
Clark, Joe Ray, Pat Harman and Foog
Hong. Thomas Heffron directed and Deni-
son Gift wrote the scenario.

Orders Referendum

On Daylight Saving

The Chicago city council has ordered
that the daylight saving question appear
on the ballot at the November election.
Daylight saving has been effective in Chi-
cago since passage of an ordinance by
the council creating it.

Harry Gribbon, Comedian
Goes to Special Pictures

Harry Gribbon, prominent Sennett
and Fox-Sunshine comedian, is the
latest mirthmaker to join the Special
Pictures fold. He is supporting Chester
Conklin in his first two reel comedy.
"'His Wife's Relations," now in the
making for issue on October IT.

•HOMESPUN FOLKS" A THOMAS H. INCE SPECIAL

Lloyd Hughes and Gladys George in the Associated Producers, Inc., feature soon

to be published.

EXHIBITORS HERALD September 11, 1920

THREE POSTERS THAT DREW CAPITOL THEATRE CROWDS

Striking posters used by the New York house during the engagement of the Fox feature "The Untamed."

gw;;::ni!::!!;::;r.!iii:i!i^^

Regard "Untamed" As Best Western I

Fox Executives Say That Success of Showing at the
Capitol Theatre in New Yorfc Augurs Well Reception
Of Tom Mix Production Throughout the United States

^auuuuimiinniiniunjinniniiuimimiuiimiiimiwuuiuiiiiiiuiBUiaiuu iiiNiiiiiiiiiiiiniiiiiiiiiiiiiiuiiuiiiiiiuii™

\T7HAT is declared to be perfection in
VT Western atmosphere is claimed to

have been reached by Director Emmett
J. Flynn in the making of Tom Mix's
latest Fox production, based on Max
Brand's famous story, "The Untamed."

A majority of the sets were made
from photographs taken in Sonora,
Columbia, Jamestown and Angel's
I amp, but many deft touches were given
to the scenes only after W. E. Shep-
herd, technical man with Mr. Flynn, had
made a study of these California towns.

The reported success of "The Un-
tamed" at the Capitol theatre in Xew
York, which booked the picture for a
week's run, it is said, purely upon its
merits, after Manager S. L. Rothapfcl
had seen it run off, augurs well for the
reception which it will receive through-
out the country. It is regarded by the
l;ox officials as the best "Western" Fox
Film Corporation has ever put out.
* * *

The initial showing of "The Un-
tamed" at the Capitol was before a
singularly critical audience, it is de-
clared. Much effectiveness, aside from
Tom Mix's fine portrayal of the char-
acter of "Whistling Dan." was due to
the way in which the Capitol theatre
symphony orchestra handled the musical
accompaniment. Chief among the im-
portant effects were the whistling and

horse-neighing imitation. So natural
were these that one could easily imagine
hearing the whistle of Mix and the
neigh of his great horse, "Buster."

Thr ( Upllol Th.-nlr«- lit 'tint Mtreet mid
Broadway, \en lurk, «her«- "Thr I n-
tnmrd," «lth Tom Mil. played 11 inrk'«

rllUJIJii'llir III.

The scenic effects also came in for a
big praise. Nothing more realistic has
been staged by Director Flynn, it is
said, than the desert scene where Mix
frees the frightened hare caught in a
trap. Sam Morris' hotel and saloon,
scene of the final meeting between Silent
Jim and Whistling Dan, is almost an
exact copy of one of the oldest buildings
of its kind in California — a hotel in Co-
lumbia which is as well known as the
town, a town which boasted thousands
of inhabitants in the days of the gold
rush and now is reduced to a few
hundred.

The general aspect of the entire street
on which were taken many of the
thrilling night scenes reflects such old
buildings as that copied in the hotel. All
these exteriors have the effect of age
and dilapidation that would naturally
have come over them since the gold rush
days of '49.

One of the most striking sets in the
story of "The Untamed" is the jail,
standing at the end of the street near
the hotel, saloon and theatre. This was
modeled to represent an old jail still
standing in northern California. It is
of adobe, as were all the jails before
brick kilns were established in Cali-
fornia. This is the jail from which Tom
Mix, as "Whistling Dan," rescues the
man he believes is his rival for the hand
of Kate Cumberland — a role capably
tilled by the beautiful Pauline Starke.

The work of the cast which supports
Mix is far above the ordinary, it is said.
For the heavy roles P. McCullough, Sid
Jordan and George Seigmann were ob-
tained. It is doubtful if Pauline Starke
has ever done a better piece of acting
than in the part of Kate Cumberland.
Equally convincing is the work of
Charles K. French, James O. Barrows,
Pat Chrisman, Major J. A. Maquirc,
Frank M. Clark and Joe Connelly.

September 11, 1920

EXHIBITORS HERALD

Cooperation Essential,
Shallenberger's Belief

Federated Becomes An Active Unit

Mutual Organization of Independent Exchanges Is
Launching Advertising Campaign of Wide Scope
On Four Specials in Which Bessie Love is
Starred by Andrew J. Callaghan

Federated Film Exchages of America, Inc., the coalition of inde-
pendent distributors which had its origin at a series of meetings in
Chicago and New York, is now an active participant in the attars of
the moton picture industry, the theories of the association having been
put into effect with the launching of an extensive advertising campaign
on four special productions.

The present advertising drive is being directed toward the Bessie
Love productions, the acquisition of which were announced recently in
a statement from YY. E. Shallenberger, general manager. The pictures
are the output of Andrew J. Callaghan Productions, Inc., of which Andrew
J. Callaghan is president.

Federated, which is considered by many as a distinct step forward
in the independent distribution of pictures, has in its personnel the fol-
lowing exchange men :

J. L. Friedman. Celebrated Players Film
Corporation, Chicago; S. V. Grand, Fed-
erated Film Exchange, Boston, Mass. ;
Arthur G. Whyte, Empire Slate Film Cor-
poration, New York; Benjamin Amster-
dam, Masterpiece Film Attractions, Phila-
delphia, Pa. ; Harry Lande, Quality Film
Corporation, Pittsburgh, Pa. ; Harry
Charnas, Standard Film Service Company,
Cleveland, Ohio; Ralph Wettstein, Mid-
West Distributing Companv, Milwaukee,
Wis.

F. W. Thayer, Merit Film Corporation,
Minneapolis, Minn.; Samiel Werner,
United Film Service. St. Louis, Mo. ; A. L.
Kahn, Federated Film Exchange, Kansas
City, Mo. ; H. A. Kyler, Supreme Photo-
plays Corporation, Denver. Colo. ; D. J.
Chadkin, Consolidated Film Corporation,
San Francisco, Cal. ; L. T. Pellerin, R. D.
Lewis Film Company, Dallas, Tex.; J. Eu-
cene Pearce, Pearce Films, New Orleans,
La.

These independent exchangemen, who,
for years, have been operating successfully
exchanges in their respective territories,
united their forces at a meeting called by

Mr. Friedman, president. It was decided
that, by combining their interests, it would
be possible for them to buy the biggest
and best motion pictures produced ; that
it would be possible for them to conduct
national advertising campaigns ; and that,
by operating as a unit, it would be possible
for them to arrange the publication of their
pictures so that they would be given to
the exhibitors in their territory at a speci-
fied date.

Federated already has published "No-
body's Girl," a five-reel feature starring
Billie Rhodes. The exchanges also are
distributing a series of eighteen two-reel
comedies starring Monte Banks, produced
by Warner Brothers.

The publication date of the first of the
four Bessie Love productions, "Bonnie
May," will be announced shortly. The sec-
ond will be "The Midlanders," from the
novel by Charles Tenney Jackson.

It was stated by Manager Shallenberger
that several other important announcements
would be made in the near future. It is
the intention of Federated to obtain the
very best possible productions obtainable,
he declared.

By W.E. SHALLENBERGER

(General Manager Federated Film Exchanges)

The cooperative idea in motion
pictures is something that I have
long advocated. As far back as
three years ago I stated that to my
mind it was only a question of
time until the independent field
would be one of the most impor-
tant factors in the business. For-
mation of Federated Films Ex-
changes is proof that I was cor-
rect in my belief.

There is no doubt in my mind
that the success of this plan for the
welding together of the leading in-
dependent exchangemen of Amer-
ica into one body for the purchase
and distribution of big pictures
has placed them in the forefront
of the distributing organizations.
Federated today is one of the
strongest national organizations in
America, and although it has just
started, it is doing a greater volume
of business than many older na-
tional organizations.

Cooperation in every line of busi-
ness is essential to success and
there is not only no reason why
it should not be applied to motion
pictures, but every reason why it
should be applied. In the past it
has been impossible for the indi-
vidual independent exchangemen to
always secure the best motion pic-
tures at the state right basis for
the reason that there was no or-
ganization to distribute a big pic-
ture nationally.

Now with the formation of Fed-
erated, it is possible for the inde-
pendent producer to find a market
in the independent field for his
production by distributing it
through Federated.

EXECUTIVES OF NEWLY FORMED FEDERATED FILM EXCHANGES

JOSEPH L. FRIEDMAN
President

W. E. SHALLENBERGER,
General Manager.

SAMUEL V. GRAND,
Treasurer.

EXHIBITORS HERALD

September 11, 1920

Consider Federated Ideal Medium

Of Distribution for Any Picture

Author Declares that Bessie Love's Portrayal in
First Production "Will Certainly Be a
Triumph For Bonnie May"

Officials of Federated Flim Exchanges
of America, Inc., express the opinion
that the affiliated exchanges "afford an
ideal medium of distribution for any
production."

It is pointed out by Federated that the
cry of the independent exhibitor has
been "give us big pictures, a real star,
a leading director and independent dis-
tribution." By bringing representative
state right men into a cooperative buy-
ing and distributing unit it is believed
that these demands of the independent
exhibitors have been met.

Has Expert Direction

Proof of the statement that Federated
is desirous of obtaining the very best
pictures made is shown, it is contended,
in its contracting for the distribution of
Bessie Love productions.

Miss Love has long been one of the
leading stars of the photoplay. In the
four pictures that she is to produce for
Andrew J. Callaghan Corporation she
will have the benefit of the most expert
direction which it is possible to obtain,
it is declared. Her photoplays will be
chosen from among the works of well
known novelists which have been
stamped with the seal of public approval.

Miss Love already has completed her
first two pictures. "Bonnie May" from
the novel by Louis Dodge, has been
chosen as her first vehicle and "The
Midlanders" from the pen of Chas.
Tenney Jackson for her second. The
third and fourth stories have not yet been
selected.

Author Praises Star

In a letter to Federated Louis Dodge,
author of "Bonnie May" said:

"It seems to be an entirely happy
inspiration which brought Miss
Bessie Love and Bonnie May

together. While I had never seen
the beautiful and intelligent work of
Miss Love at the time I wrote my
book, it might almost seem that she
had supplied the model for my study.
I predict that when Miss Love por-
trays the character, she will — to
paraphrase an old anecdote — not
merely enact, but actually be,
Bonnie May. It will very certainly
be a triumph for Bonnie May. I
hope also it will be a triumph for
Bessie Love."

The Bessie Love studios are located
at 6442 Santa Monica Boulevard, Holly-
wood, Cal., and are said to be among
the most up-to-date in the world. Every
facility has been provided for the mak-
ing of pictures, it is said.

Raised in Theatre

It is considered doubtful if it would
have been possible to obtain a story
better fitted to the piquant charm and
vivid personality of Miss. Love than
"Bonnie May," the story of a little girl
who has been brought up on the at-
mosphere of the theatre, never having
known a parent's care. Her father and
mother were actors and while she was
still a baby they were killed in railroad
wreck. "Bonnie May" was raised in the
theatre and was therefore a peculiar
combination of wholesome unspoiled
girlhood bubbling over with youth and
good spirits and a worldly wisdom ac-
quired through having to fight life's
battles for herself ever since she could
remember. It is said by those who
have seen "Bonnie May" that this is
without a doubt the greatest part Miss
Love has ever had in her career as an
actress.

Reopening in Waukon, la.

WAUKON, IA.— The Cota theatre
has been reopened after complete redec-
oration and renovation.

Kane Enters Industry
Via Newspaper Field

Formerly Was an Exhibitor
In Kansas — Aided in the
Formation of Realart

Arthur S. Kane, founder and presi-
dent of Arthur S. Kane Pictures Cor-
poration, 25 West Forty-third street,
New York, is one of the well known and
successful figures in the motion picture
industry. Born in Iowa and educated in
Baker University and Washburn College,
in Kansas, where he distinguished him-
self in his student days as a football star
and coach, he spent several years in
newspaper work.

Goes to St. Louis

Though a young man when the silent
drama began to bid for popular favor,
Mr. Kane was, nevertheless, one of the
pioneers of the industry. In 1907, after
managing the theatres in Topeka for five
years, he opened the first picture house
in Atchison, Kan. In the same year he
went to St. Louis, where he began pic-
ture producing, distributing and ex-
hibiting.

Mr. Kane's work attracted the atten-
tion of General Film Company in 1910.
He started in as a branch manager for
this concern, advancing until in 1913 he
became assistant to the president. On
February 1, 1914, he left General and
became manager of Pathe Exchange,
Inc., then about to establish its own
distribution system. It was there that
he first gained renown as a business-
builder, which has been clearly exempli-
fied during the years that have followed.
Was with Artcraft

Beginning on September 1, 1916, Mr.
Kane organized the eleven Western
states for Artcraft Pictures Corporation.
So successful was he that when Artcraft
was merged with Paramount Pictures
Corporation he was transferred East and
assigned the task of organizing, as gen-
eral manager, the distribution system of
the newly formed Select Pictures Corpo-
ration. He took charge July 31 of this
enterprise, which became, on August 4.
Select.

MEN ON FEDERATED FILM'S BOARD OF DIRECTORS

HARRY CHARNAS

ARTHUR G. WHYTE

BEN AMSTERDAM

September 11, 1920

EXHIBITORS HERALD

CHARLES E. WHITTAKER
Who adapted "Klmnet," the succcMxful
atage drama, to the screen for Kobertnon-
Cole.

Fall of Carranza in
Mexico Affects Film
Industry Favorably

Reports from Mexico indicate that the
first American industry to be affected
favorably by the fall of the Carranza
government is motion pictures. American
pictures are in demand all over the
country, it is declared, and the improve-
ment in transportation conditions and
the better protection for travelers has
boomed the industry. American films
are preferred in Mexico to the products
of England or France. The cover page
of Zig Zag, a motion picture publication
of Mexico City, edition of July 29, is<
entirely occupied by a picture of Con-
stance Talmadge announced as the at-
traction the following week in one of
the leading theatres in "In Search of a
Sinner." Inside is an announcement
that future covers would be devoted to
free hand drawings of American film
stars by deYargas.

The Mexican exhibitor is keen after
the American films, and conditions for
the distribution of American films in
Mexico City, Guadalajara, Guanajuato,
San Luis, Potosi. Pueblo, Qucretero,
Vera Cruz. Saltille, Monterey and a
number of other principal cities is
nearly normal. The Zig Zag is out-
spoken in its partiality toward American
films.

"O, Lady, Lady!" To Be

Next Bebe Daniels Film

,The second Bebe Daniels production for
Realart has been begun at the Hollywood
studios, under the direction of Maurice
Campbell.

The entertaining comedy touches of the
original Bolton-Wodehouse musical suc-
cess, "Oh, Lady, Lady," have been retained
in the scenario by Edith Kennedy, it is
averred, and the inherent character of the
screen and the personal capabilities of the
star have permitted the addition of several
more humorous situations.

Rare Pictures Obtained By
Paramount In East Africa

Expedition Headed by the Rev. Dr. Vandenbergh is
Back in U. S. After Year Spent on Scientific
And Photographic Mission in East

The Yandenbergh-Paramount expedition, which sailed from New
York last September for Africa, has returned to the United States with
36,000 feet of film, picturing peoples said to have never been photographed
before, ranging from the large war-like tribes of the British East African
country to the timid pygmies of the dark interior.

The pictures brought back by the expedition are said to make up one
of the rarest collections of photographic treasure ever obtained in foreign
lands. The expedition was financed by Famous Players-Lasky Corpora-
tion and conducted with the cooperation of the American Museum of
Natural History.

Vandenbergh in Charge

The Rev. Dr. Leonard John Vandenbergh, a Catholic missionary
whose years of service in Africa and writings on ethnological and an-
thropological subjects have gained him an international reputation, was
in charge of the expedition. He was accompanied by Dr. George Bur-

of geology at Johns Hopkins and

bank Shattuck, formerly professor
Vassar, who acted as cameraman.

Taking passage to Naples, the two
were joined on the way to Mombassa, the
port of British East Africa, by J. C. Nes-
bitt as developer and assistant camera-
man. Pushing on into the interior past
Lake Albert Nyanza, they came upon the
pygmy tribe known as the Mambuti.
These small people, who average four
feet in height, had been seen by Stanley
on his exploration of the interior and
later by Sir Harry Johnson, but had
never before been photographed, it is
declared.

Pygmies Are Isolated

Dr. Vandenbergh spent a month in
the pygmy country, associating inti-
mately with them. He found that they
had evolved a sort of primitive civiliza-
tion. Because of their small stature, they
have been forced back into the interior
and are living isolated in the jungle.

As he proceeded into the interior from
Lake Albert Nyanza he discovered a
graduation in four sizes from the large
warlike tribes on the shores of the lake
to the pygmies in the interior.

The Mambuti women, although held
almost in slavery, are showing signs of
feminism, according to Dr. Vandenbergh,
and wish to move out from the jungle
and nearer Lake Albert Nyanza.
Have Code of Morals

These children of the forest have a
code of morals, differing in this respect
from other native tribes before the ad-
vent of the white man. They will not
steal and adultery is unknown. They
are polite and merciful, giving aid to the
injured and sick and respecting their
elders.

One of the most striking pictures
brought back, it is declared, is that of a
lion which swooped down upon the party
and was not killed by native spearmen
until a few feet from Dr. Shattuck and
his camera.

In their progress through the jungle
the Catholic missionary, the Vassar pro-
fessor and their chemist, were attacked
repeatedly by lions, they reported, and
had it not been for the bravery of their
Masai escort, the three white men might
not have emerged from the jungle.

Because of his interest in the mission-
ary work of the Catholic church, the
Pope has requested a showing of the
finished film at the Vatican.

Lyric, N. Y.y Draws

Crowd To Opening

(Special to Exhibitors Herald)

NEW YORK. Aug. 31.— The Lyric
theatre opened its doors recently with
the third William Fox production to be
presented on Broadway this season.
"While New York Sleeps" was the at-
traction.

A double line of patrons reached from
the box office out to 42nd street and all
the way to the corner for the opening
pefrormance. and this was repeated at
each showing. Three box offices had
to be opened to give the patrons service
and to relieve the congestion in traffic.
The rear exits through the stage had to
be used to empty the house after the
showings.

Carpentier's Return

Is Boom for Picture

Robertson-Cole's recent an-
nouncement that Georges Carpen-
tier would shortly return to the
United States to train for a fight
with Battling Levinsky on Octo-
ber 12, Columbus Day, is being
given universal verification by
American daily newspapers.

The sporting pages are filled with
details of the fight, which is to take
place at Ebbets field, Brooklyn, be-
fore the International Sporting
Club, America's foremost organiza-
tion of sport leaders. Also, in a
large story, used by some of the
newspapers, Carpentier reviews his
American tour, and makes the pos-
itive and signed statement that he
will fight Dempsey.

These stories have added greatly
to the interest in "The Wonder
Man," the Robertson-Cole picture
starring Carpentier.

EXHIBITORS HERALD

September 11, 1920

Cook's "India Rubber Legs"
To Afford Film Amusement

Clyde Cook, of vaudeville fame, whose
"india rubber and miraculous legs" have
enabled him to be a sure laugh getter,
lias been won over to the films. Three
years ago while in London, William Fox
signed the comedian and now comes the
announcement from Fox headquarters
that his first production, "Kiss Me
Quick," is ready for distribution.

"Kiss Me Quick" is altogether new in
film comedy, it is said, and so is Clyde
Cook. It is declared, however, that there
is nothing experimental about him, he
having already proved his worth as a
laugh getter. He proved it years ago as
a music hall artist. He proved it again
all this summer at Hollywood, where the
picture was being produced.

For three years William Fox has kept
Clyde Cook "rnder his hat." Now the
hat goes off to the public, and out comes
Cook to send his twinkling ears and
india rubber legs flickering around the
world.

Goes to London

One rainy evening three years ago, Mr.
Fox dropped into a London music hall
in a you-can't-make-me-laugh frame of
mind. He did not even read the bill or
the program. But he had not been in
the house five minutes before Clyde Cook
took up the challenge. And Cook hadn't
been on the stage three seconds before
Mr. Fox succumbed. He bought a pro-
gram, looked at the name, wrote "Mr.
Cook" on his card and sent it to Cook's
dressing room.

Next day Cook signed a contract to
make film comedies for William Fox,
beginning in the summer of 1920. This
fact was not published, for Cook had a
contract for the New York Hippodrome.

In dear ol' Lunnon they used to say
that Cook had the most 'strordnary knees
in the world. "Early doors" were dou-
ble price when he was on the bill; the
gallery whistled, and even the stalls

CLYDE COOK,
The bunona Hippodrome comedian who i«
mnkliiir >■ »<tI< » of ciiiiii'ilii'K for William
POX. "KImm He Ulllc-k" "HI In- the Mini.

stamped sedately. At the New York Hip-
podrome last season audiences were
doubled up with mirth at the way Cook's
arms, legs and body were doubled up
with emotion.

No Mere Contortionist

Emotion is correct. Clyde Cook is no
mere contortionist. Every wriggle is
charged with terrific import. Nothing
that he does is meaningless. When he
wags his left ear, he does it knowingly,
or wisely or archly or cannily, it is said
— he never merely wags his ear. When
he falls downstairs he does it with gusto,
nerve and abandon.

The only part of Clyde's anatomy that
does not gyrate, revolve and convolute
is his face. His countenance is stonily
solid.

"You know, the ridiculous beggar
never moves his bally face. Keeps it
statis, if you get my meaning. But what
a face, old thing — what a countenance!"

Cook belongs also to the clean school
of comedians. It is his boast that never
in his life has he ever tried to get away
with anything that was "off-color" in the
slightest.

Bradbury and Clark Work
Together in Pathe Serial

Two noted serial lights are combining
to make the new series of fifteen two-reel
Western dramas, starring Tom Santschi,
produced by Cyrus J. Williams, who con-
tracted through Arthur S. Kane for pub-
lication through Pathe. Ronald Bradbury
is directing, while Frank Howard Clark is
writing the stories. The first of these is
"Beyond the Trail."

To Build in McKeesport

McKEESPORT, PA.— Business houses
on the Martin Horn heirs' property at
Fifth avenue and Sinclair streets are
being razed to provide a site for a mo-
tion picture theatre. Rowland & Clark,
theatrical firm, has taken possession of
the property. The consideration was
$175,000. The proposed theatre will have
seating capacity for 2,500 patrons and
its estimated cost will be $250,000.

Draw Plans For Houses

PITTSBURGH, PA.— J. B. Rowland
of Rowland & Clark is said to be behind
the project of the new motion picture
theatre for which plans are being drawn,
to be built on the old East Liberty post
office site, Penn avenue near Shady ave-
nue. Plans are also being drawn for
another theatre at 1220 Carson street,
Southside.

Enlarge Paxton Theatre

PAXTON, ILL. — A capacity three
times its present limits will be one of
the remodeling features of the Majestic
theatre, now being enlarged. Alcru The-
atre Company has taken a ten year lease
on the building, and the owners, Hunt
and Sullivan, are making the improve-
ments which will cost more than $10,000.

Open New Georgia House

CROSWELL. GA.— With a showing of
"The Miracle Man" a formal opening of
the new Maxime theatre was held re-
retltly. The Maxime has a capacity of
050 seats.

ALT A ALLEN
Ingenue Lead in "Skirts," the Fox Sun-
shine Special. Take It from the Fox
Press Agent, "Daintiness Is One of Miss
Allen's Chief Qualities," and We're In-
clined to Believe It.

Hampton to Work in

Robertson - Cole Plant

(Special to Exhibitors Herald)
LOS ANGELES, August 31.— Jesse D.
Hampton will give up his studios and make
all productions hereafter at the new
Rcbertson-Cole studios.

Incorporation In Alabama

FLORENCE, ALA.— The Princess
theatre, with an authorized capital stock
of $25,000, of which $10,000 is paid in,
has filed notice of its incorporation with
the secretary of state. Louis Rosenbaum
and others are the incorporators of the
company formed for leasing and sub-
leasing motion picture houses.

Arc, Lafayette, To Move

LAFAYETTE, IND.— With the per-
formance of August 14, the Arc theatre
closed to prepare for moving into the
new modern house now in course of con-
struction at 116-122 North Fifth street.
The new theatre will be ready by Septem-
ber 15.

Plans New Buffalo House

BUFFALO, N. Y.— Charles McMahon
of McMahon and Dee, theatrical agency,
recently made announcement that Alex-
ander Pantages is looking over Buffalo
as the possible site for his newest the-
atre, one of the circuit's large chain of
vaudeville and picture houses. The Pan-
tages circuit has made no announcement.

New House at Cynthiana

FRANKFORT, IND., Aug. 31.— Her-
man Rohs, for many years a jeweler in
this city, has just completed the erec-
tion of a motion picture theater at Cyn-
thiana, Ky., according to information re-
ceived here. The new theater will run
pictures and vaudeville and will be under
the management of Karl Rohs, son of
Herman Rohs.

September 11, 1920

EXHIBITORS HERALD

IptMiunisiMMm^

"Must Eliminate Inferior Elements' '

Albert A. Kidder Declares That the Industry Is Facing
A Struggle for the Survival of the Fittest — Declares
Player and Producer Must Be Put to a Very Rigid Test

SiiiiiiiiiiuiuutiiuiuiiraiinmiiiiiM

Looking into the future of the mo-
tion picture industry, Albert A. Kid-
der, Jr., assistant general manager of
Charles Ray Productions, Inc., tc/zo
is in New York conferring with
Arthur S. Kane, president of Arthur
S. Kane Pictures Corporation, and
others, declares that the industry soon
'ivill face "a titanic struggle for the
survival of the fittest." His views in
this regard arc set forth in the follow-
ing statement:

By ALBERT A. KIDDER. JR.

THE next few years will witness a
titanic struggle for the survival of
the fittest.

The player and the producer arc to he
put to a test which only those who can
measure up to the standard through
actual value of performance will be able
io meet. Merely heavy expenditures in
production and advertising will not suf-
fice. The people, always able to dis-
criminate between the very good and the
extremely bad, now draw a sharp line
of distinction between the merely good
and the best.

With the weeding-out of the inferior,
there will remain ample room at the top
of the ladder for the top-notch product.
Many of the unworthy — producers, play-
ers, pictures — will he forced from the
industry. Unfortunate as this experience
will be for them, such progress and ad-
vancement must be a source of gratifica-
tion to all who have the best interests
not only of the industry but of the coun-
try at heart.

* * *

The future is bright with promise, but
it is fraught also with tremendous re-
sponsibilities. A wonderful opportunity
is ahead for everyone who is engaged
in making big pictures.

It would be difficult to say which has
done the more to elevate the standard —
the pictures or the public. Naturally,
the more and better the pictures shown,
the greater has been the popular clamor
for others of the same character. At the
same time, not even poor pictures have
been without their value. By their very
exaggerations, their disregard of realities,
their carelessness in matters of detail,
they have caused picture devotees to
rebel, such errors of omission and com-
mission being regarded as insults to the
intelligence.

Again, the old slapstick, rough-house,
so-called picture, is losing vogue rapidly.
The motion picture theatre lias become
the American family's club house. No
clean minded man would any more think
of taking his children to sec a film on
which the vulgar, the suggestive, oven
•the merely unwholesome is featured, than
of placing a degrading literary work on
his library table.

* * *

So high, indeed, is the standard which
the public has set that a picture which
is merely inoffensive no longer satisfies.
It must be more than passively good.
The insistent demand is that real folks
be pictured as they are in real life — red-
blooded folk, with human frailties,

indeed, but in whom the good predom-
inates, as assuredly, the good does
predominate in the normal American.

The motion picture has come to be
recognized as an educator of the masses,
which is another reason for the demand
that it present what is true, good and
wholesome.

A few stars and a few producers fore-
saw years ago conditions as they exist
today. They anticipated the public de-
mand and prepared for it. Among the
few artists who have consistently stood
their ground for the most wholesome
subjects is Charles Kay. His case is the

ALBERT A. KIDDER

ANKixtniit K«*nrral mnnneer of Chiirlex liny
I'rodut'tlonH, Inc.

more notable because he has not been
actuated by financial considerations but
by principle. Behind the camera he is
tlie same clean, wholesome man that he
is in front of it.

Rumor George Walsh Will
Leave Fox in September

George Walsh, who is now working on
what is rumored to be his last picture for
Fox, "Dynamite Allen," is on location in
Milford, Pa., the leading mining country
of that state, where exteriors are being
made. Dell Henderson is directing the pic-
ture, which is from an original story by
Thomas F. Fallon.

"Dynamite Allen" may be Walsh's last
picture with Fox, as his contract expires
early in September, and it is already being
whispered that he is considering signing
with another producing company to star
in a series of George Walsh specials.

Mayflower-Kinograms
Arrange Press Tieup

Papers Featuring Sales Girl
Contest Will Cooperate
With Theatre Men

Through an arrangement between
Kinograms, a news weekly, and May-
flower Photoplay Corporation, exhibitors
throughout the country will be able to
make an effective tie-up between their
theatres and local newspapers which
have been featuring the National Sales
Girl Beauty Contest.

This contest. arranged by Mark
Larkin, publicity director for Mayflower,
is being handled by Newspaper Enter-
prise Association working in coopera-
tion with 300 newspapers. After judges
appointed by the papers had decided upon
the local beauties, their photograps were
sent to the New York office of News-
paper Enterprise Association, where they
were turned over to the national beauty
committee, which soon will announce
the national winner.

Quirk on Committee

This committee is made up of Neysa
McMein, famous illustrator; Florenz
Ziegfeld, Jr.. famed as a connoisseur of
feminine beauty: Alfred Cheney Johns-
ton, foremost photographer of women:
James Quirk, editor of Photoplay Maga-
zine, and R. A. Walsh, motion picture
producer.

Under the supervision of Ray L. Hall,
managing editor of Kinograms, motion
pictures are being made of the con-
tenders for first place. These pictures
will be published as an exclusive news
feature through Public Distributing Cor-
poration to all theatres where Kinograms
is shown.

10,000 in Contest

Tt is estimated that at least 10.000 sale*
girls in cities throughout the United
States entered this contest, and as a
consequence there will be great interest
attached to the news reel featuring the^e
bauties. The tie-up arranged by Larkin
with Kinograms will afford exhibitors of
their news weekly all kinds of publicity
and exploitation possibilities.

Through Newspaper Enterprise Asso-
ciation, papers which featured the con-
test will be told that the news reel i<
coming to their town and they will be
advised to communicate with the ex-
hibitors showing this feature, with the
idea of cooperating on a publicity and
exploitation campaign.

"Forbidden Fruit" to be
Next DeMille Production

"Forbidden Fruit" is the title chosen by
Cecil B. De Mille for his new special pro-
duction for Paramount, now in the making
at the Lasky studio.

The story was written by Jeanie Mac-
Pherson. The cast is headed by Agnes
Ayres and Forrest Stanley, and includes
Theodore Roberts, Clarence Burton am!
Theodore Kosloff.

Douglas* Dog Dies
Of Grief Is Claim

(Special to Exhibitors Herald)

LOS ANGELES, August 31.—
Douglas Fairbanks is mourning
the death of his famous dog, Rex,
reported to have died of loneliness
while Doug and Mary took their
honeymoon trip.

EXHIBITORS HERALD

September 11, 1920

A SIMP IS AN AWFUL THING

Owen Moore in a scene from the Selznick Comedy, "Poor Simp."

|ii::m:»iiiiiiui:iii:iiiiii^^

| All Stories Must Be "True to Life" \

Universal Scenario Chief on West Coast Declares the
Public Is Demanding More and More Tales Possessing
The Human Flavor as Opposed to the Highly Romantic

Wmmmmmm uuiumiu^

By LUCIEN HUBBARD

(Scenario Chief at Universal City)

WRITERS and producers must
awaken to the fact that the pub-
lic is beginning to demand more
and more stories that possess the human
flavor as opposed to the highly romantic
and obviously tricky plots of many a
novel and screen play.

So far as Universal is concerned, all
screen material purchased from now on
must be 100 per cent human. The stories
must reflect life as it really is, and not
as it might be in one case out of a mil-
lion. The old situations that have served
novelists and playwrights as first aid
since time immemorial must give way to
incidents from real life and scenes that
represent modern conditions as they are
known to the many.

* * *

We will reject all scenarios containing
a dual role on the grounds that it is not
true to life. There may be one or two
isolated cases on this earth in which two
people resemble each other so closely
that the wife or mother of one would
be deceived by the other, but it is not
tynical of real life.

We do not want any stories that deal
with a dream — those stories that never
really happen but lead the audience
through puzzling intricacies only to dis-
appoint it in the final reel. Their novelty
has worn off.

We will not accept stories in which
the wife or husband, believing the worst,
leaves all behind without stopping to
confirm his or her suspicions. Plots in
which the villain throws suspicion upon
the hero by stealing the important papers
and placing the envelope in said hero's
pocket or desk arc barred. All sacrifices

for which there is not a good and suf-
ficient motive must be omitted from our
stories, because they give a false view of
real life.

* * *

The long arm "of coincidence must be
excluded from plots calculated to serve
our screen. With 6,000,000 people in
New York it is absurd to think that the
most vitally interested in the plot should
meet on the Brooklyn bridge at mid-
night without an appointment. I don't
deny the possibilities of such an incident,
but it is far fetched and not human.

We want stories that have their coun-
terparts in every day life, dealing with
problems which, though we may not
have faced them ourselves, have entered
into the lives of some of our neighbors.

A number of the better authors of to-
day have been writing along the newer
l:nes for some time. Novelists like Fan-
nie Hurst. Edna Ferber, Peter Kync, H.
Herbert Knibbs and Eugene Manlove
Rhodes, extract their material' from
human experience. In the main, how-
ever, it is the new author who must be
looked forward to for the human stories.

Universal has always encouraged new
.-uithors, and many of our most success-
ful photoplays are based on stories sub-
mitted by writers whose works have not
yet been numbered among the best
sellers.

Kansas Rink For Theatre

ARMY CITY. KANS.— M. Jencks.
manager of the Hippodrome and Or-
pheum theatres here, destroyed by fire
recently, has leased a building formerly
occupied by a skating rink, and work
has been started on its remodeling into
a playhouse. It is expected to be ready
for business before cold weather.

Lyons-Moran to Launch

Another Feminine Star

Lyons-Moran, the Universal comedian
team who have appeared with such stars
as Priscilla Dean, Marie Walcamp,
Edith Roberts, Juanita Hansen, Carmel
Myers, Louise Glaum and other femi-
nine celebrities, have had another one
of their feminine leads chosen for
stardom. This time it is Charlotte
Merriam, who has signed a long time
contract with Special Pictures Corpora-
tion.

To Issue First Moranti

Comedy on September 19

Elva Taylor is to be feminine lead in
the Milbourne Moranti comedies, to be
made for Special Pictures Corporation.
Others supporting him will be Alfred
Hewston, Clifton Hedder, Joe Bonner,
Harry Belmore, and Ray Hampton.
Charles Diltz, former Keystone and
Rolin director, will handle the mega-
phone. The first of a series of twenty-
six will be issued on September 19. It
has just been completed at the Balboa
studios at Long Beach.

Dwight, 111., Now Has

Two New Picture Houses

DWIGHT, ILL.— The new Blackstone
theatre, formerly the site of the Dwight
opera house, recently was given formal
opening. C. J. Allardt is the manager.

The Livingston theatre, now being
erected by A. L. Orr & Son, is fast
nearing completion and will soon be open
to the public.

Changes Iowa Location

WASHINGTON, IA.— G. L. Reddish,
who succeeds Mrs. Lois Morrisy as man-
ager of the Graham theatre, has arrived
from Mt. Pleasant to take charge of the
local house. He was formerly with
\dams Theatre Company, who owned
the local house for a number of years.
He will soon locate his family here.

Playhouse For Youngstown

YOUNGSTOWN, O.— Steinberg Bros.,
formerly in the meat and grocery busi-
ness, are reputed to be organizers of the
company promoting a new theatre for the
Max Schagrin property in East Federal,
near Watt street. It will be for vaude-
ville and motion pictures.

Edwardsville House Sold

[ EDWARDSVILLE, ILL.— Olin H.
Giese has purchased the Majestic theatre
from Beaden & Wannamakcr and has
taken charge of it.

Big Organ For Vancouver

VANCOUVER. B. C— The new Allen
theatre was given formal opening in mid-
August. The house holds one of the
largest pine organs ever built for a
motion picture theatre, of Canadian
manufacture.

Reopen Oskaloosa Theatre

OSKALOOSA. IA.— W. I. Neagle.
manager of the new Princess, recently
reopened his lately remodeled theatre to
the public.

September 11, 1920

EXHIBITORS HERALD

Paramount Organizes Department

For the Sale of Short Subjects

W. F. Rodgers Has Been Appointed Manager of the
Division-Special Salesmen Will Be Located •
In Each of the Branch Offices

Famous Players-Lasky Corporation
has organized a special department for
the sale of short subjects, which will be
operated under the supervision of W. F.
Rodgers. Salesmen will be maintained
at each of the exchanges tc handle ex-
clusively the one and two reel pictures.

Mr. Rodgers comes to Famous
Players— Lasky with a wealth of expe-
rience in the selling game. His connec-
tion with the industry dates back to
Mutual days. He left that concern to
go with General Film where he re-
mained several years. He also was with
Goldwyn. serving successively as assist-
ant to the vice president and to the
president.

Appoint Salesmen

For the past three weeks Mr. Rodgers
has been engaged in perfecting the de-
tails of his department. In each one of
the Famous Players-Lasky exchanges
there will be at least one salesman and
in some exchanges there may be two
or three, whose sole duty will be the sell-
ing of short subjects. These men will
be known as short subject representa-
tives.

Seventeen of these men have been
chosen and assigned to their territories,
the list including David A. Levy. New
Haven; S. B. Kramer. S. Freund. Xew
York; L. Weiner. Buffalo: John Mor-
phet. Albany: M. M. Emanuel. Wash-
ington; Max Gilbert. Pittsburgh; W. A.
Bugie. Cincinnati: J. M. Burnstine.
Cleveland; Oscar E. Watson. Detroit;
E. L. Goldberg. Chicago: A. Huesman.
Minneapolis; E. P. O'Xeill. Kansas
City; If. Stahl. St. Louis; S. Aronowitz.

Des Moines; W. C. Buskirk. Omaha;
Miss L. Olson, San Francisco.

Featured on Programs
The growing importance of the posi-
tion wjrch exhibitors throughout the
country have been giving to short sub-
jects has been an influential factor in
bringing about this move or. the part of
Famous Players-Lasky, it is said. Men
like Riesenfeld of Xew York. Grauman
of Los Angeles and Xewman of Kan-
sas City have been featuring short sub-
jects in their advertising and publicity.
They have put them up in electric lights
in a display often equal to that given the
features.

Among the short subjects now listed
for distribution by Famous Players-
Lasky are fifteen new Paramount-Mack
Sennett comedies, two new Paramount-
DeHaven comedies, twelve Paramount-
"Fatty Arbuckle re-issues, all of two-reel
length, and twelve new Paramount-
Post Xature pictures, twelve new Para-
mount-Burlingham Adventure pictures,
fifty-two new Paramount-Burton Holmes
Travel pictures and fifty-two new
Paramount Magazines, all single reels.
Conduct Special Drive

In addition to these subjects which
are regularly scheduled, a special drive
will be made by the short subject
representatives on all the Paramount-
Briggs, Paramount-St. John, Paramount-
Truex and Paramount-Flagg comedies
and all of the hundreds of past publica-
tions. Paramount-Burton Holmes sub-
jects and the Paramount Magazines.

Complete cooperation will be given to
these special salesmen by the members
of the exploitation field force under
Claud Saunders.

Cost Plan Instituted
In American Branches

Exchange Managers Are Paid
Commissions with Privilege
of a Drawing Account

A new basis of operation has been in-
stituted between C. A. Stimson. general
sales manager, and the branch represen-
tatives of American Film Company, Inc..
whereby each man may feel he is prac-
tically in business for himself. Each
office is run on a cost plan and the men
are paid commissions with a drawing
account. The plan was tried out for a
few months in several offices and is said
to have worked so well that all the men
desired to make similar arrangements.

Within the last six months Mr. Stim-
son has brought about many progressive
and invigorating changes in the sales
organization of American Film Com-
pany which, it is stated, have brought
prosperitv to both the representatives
and the firm.

In addition to supervising exchanges
and sales, Mr. Stimson has complete
charge nf the sale of reissued products
under the control of American, and re-
cently c'osed contracts for the sale of
nearly the entire country on productions
of Vogue Company.

At the end of the July-August period
ten prizes will be awarded to the men
who have done the best business with
the greatest reduction of operating cost:
that is, those whose offices show the best
percentage of net business as compared
with their previous six months' operat-
ing costs. The prizes to be awarded
by Mr. Stimson will be along the b'ne of
those given to the winners at the close
of the S. S. Hutchinson Tribute month.

Enlarge Theatre in Aledo

ALEDO. ILL.— J. W. Edwards, man-
ager of the Aledo Opera house, is con-
verting the theatre into a strictly mod-
ern building, enlarging entrances and
otherwise improving it.

MAYFLOWER PHOTOPLAY CORPORATION PRESENTS STIRRING STORY

Two scenes from the Allan Dwan production, "In the Heart of a Fool," a screen version of William Allen White's story pub-
lished through First National.

EXHIBITORS HERALD

September 11, 1920

Griffin Is Production Chief

At Special Pictures Studios

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 31.— Coinci-
dent with the taking over by Special
Pictures Corporation of the Balshoffer
studios in Hollywood, comes the an-
nouncement from Louis W. Thompson,
president, that Frank C. Griffin, former
Sennett right bower, has been engaged
as production manager.

Griffin, who has grown up with the
picture industry since the old Biograph
days, will have entire supervision over
the production activities of Special Pic-
tures Corporation.

Assembles Staff
Griffin already has assembled his
studio staff of associates, which includes
Nat Devrich, formerlv with Marshall
Neilan; Cecil B. DeMille, Robert Vig-
nola. George Melford, Allan Dwan and
other producers, as assistant production
manager; Lloyd Brilcy, formerly with
Christie and Brunton as technical direc-
tor; "Mac" McBan, as chief electrician;
Omar Farrell, as master of properties;
Lucille McGowcn, as wardrobe mistress;
David Rothschild, as film editor, and
Robert Wilcox, as superintendent of still
photography.

Two directors are working with Grif-
fin—Harry Edwards, formerly with Sen-
nett, Fox Comedy and Capitol, directing
Chester Conklin in "Home Rule," a
satire of married life, and Reggie Mor-
ris, who is producing "Up in Betty's
Bedroom," with Charlotte Merriam and
Jay Belasco as featured leads.

The old studio is being remodeled by

Thief Gets Only $8.35

ANDERSON, IND., Aug. 31. — A thief
broke into the ticket booth of the Cozy
theatre and stole $8.35. The police
failed to find the culprit.

^lllllltltlllJIf :iIllllU»llllll)IIIlllllIltlIMIIIltIj IlMtlllllTIIIltHIKtTiniJIIIIJ UlllllllltUlllIlllllIIIITI IIIITIIKIIIIKIII'^

I DeVry Entertaining

Limited Passengers 1

It is the showing of feature films |
| on Limited trains for the amuse- |
| ment of passengers. A DeVry if
I portable projector was used in the g
§ experiment, and Mr. Billups pre- y
| diets that it is only a question of j
1 time before all through passenger

trains will be equipped with DeVry |
% projectors, films and screens.

"We carry over 150,000 passen- 1
; gers annually on the New York-
New Orleans Limited," said Mr.
Billups. "We can entertain and
educate them. In addition to fea-
ture pictures, we can show films of |
the tobacco industry as the train
passes through Virginia; of cotton
and corn through the Carolinas,
and so forth."

IniMflnnmnmm^

Special Pictures, under the direction of
Earl D. Shanks, who has been appointed
studio manager.

Frank Kingsley, who assited Wesley
Ruggles in the making of Louise Glaum
features for J. Parker Read, Jr., is as-
sisting Edwards in the Chester Conklin
comedies.

Several more producing units are to
be started at the new studios by Special
Pictures Corporation within a short
time.

Fox Scenario Department
Gets New Western Head

Paul Cazeneuve, who is busy at Fox's
Hollywood studios remaking Buck Jones'
picture, "Sunset Sprague," originally di-
rected by Thomas H. Heffron, has been
appointed to succeed Denison Clift as head
of the Fox scenario department in the
West. Clift vacated his post to go abroad
in search of new material for future stories
and scenarios.

Hutchinson Serial Nears

Ending in Pathe Studios

Charles Hutchinson, screen daredevil, is
at work on the fifteenth episode of his
Pathe serial, "The Double Adventure," at
the Bruntcn studios, Los Angeles. With
this serial completed Hutchinson will begin
on the picturization of Mary Hastings
Bradley's novel, "The Fortieth Door," also
to be done in fifteen episodes.

II. U. WARNER
In a scene from "Felix O'Day," his latest
I*ictnre on the Pnthe program.

Announce Title of Film

(Special to Exhibitors Herald)
LOS ANGELES, August 31.— "A Flame
in the Dark" is the title given Mary Pick-
ford's next picture. Frances Marion is
supervising production.

Holubar's "Man, Woman, Marriage"

Is Nearing Completion on the Coast

For the most spectacular scenes of
"Man, Woman, Marriage," the Allen
Holubar production for First National
in which Dorothy Phillips is starring,
200 bareback girl riders, all of the
players in the cast and the entire tech-
nical staff will be taken to Chatsworth,
Cal., for a sequence of scenes said to be
the most daring ever recorded by the
camera.

"Man, Women, Marriage," Holubar's
first independently produced feature has
been four months in the making. It is
nearing conclusion.

Miss Phillips to Rest

While Dorothy Phillips takes a much
needed rest, Holubar will begin cutting
in collaboration with Mrs. Frank Law-
rence.

More time, care and expense has been
expended on the feature than on many
of the spectacular pageants of a few
years ago when the twelve reel efforts
of big producers were screened. The
production, which is being held to a
seven reel limit is said to embody the
most thrilling punches of drama with
marvclously wrought allegorical effects.
Is Mediaeval Story

The period rapidly changes from the
modern day to the stone age and by way
of the mediaeval period back to the
present. It features Dorothy Phillips
in a wide range of characters from the
lover of a caveman to a society light
around which the moths of a big city
gather.

The cast of "Man, Woman, Mar-
riage" is noteworthy- James Kirkwood

plays opposite the star in the leading
masculine role while the supporting cast
includes such well known players as
Mrs. Margaret Mann, Robert Kane,
Emily Chichester, Barney Sherry and
Valerie de Chevallier, formerly the sen-
sation of the Paris speaking stage.

The story of "Man, Woman, Mar-
riage" was written by Holubar in col-
laboration with Olga Linek Scholl.

Herbert Standing Back to
Play in Realart Feature

Herbert Standing, veteran of the
stage and screen, returns to active film
work in "Her First Elopement," a new
Wanda Hawley comedy-drama for
Realart.

Some months ago, Mr. Standing was
severely hurt in an accident. Because
of his seventy-three years it was not
expected that he would ever be able to
return to the profession. Careful med-
ical attention, however, has brought him
around so that he will again be able to
play the roles for which he is distin-
guished.

Well Known Organist
Playing at California

(Special to Exhibitors Herald)

LOS ANGELES, August 31.— Milton
Charles, former Grauman organist, and
one of the best known musicians on the
coast, has signed a contract to play ex-
clusively at the California theatre.

September 11, 1920

KXHIBITORS HERALD

"Half a Chance" and "Devil to Pay"
Are on Pathe's Publication Program

Officials Believe Forthcoming Features Will Rank
Highest Type of Productions Issued This
Year by Any One Concern

jects money will buy. Exhibitors are in-
terested in pictures with box office value,
not policies, and that is what Pathe will
endeavor to furnish them."

Since then Pathe has issued "One
Hour Before Dawn," Blanche Sweet in
"The Girl in the Web," Edgar Lewis'
"Lahoma" and Brude Gordon and May
McAvov in J. Stuart Blackton's "The
House of the Tolling Bell."

In the course of the next six weeks
the Pathe schedule is even more promis-
ing, it is declared, with "Felix O'Dav."
starring H. B. Warner, scheduled for
issue on September 12; "Help Wanted:
Male." starring Blanche Sweet, listed for
publication on September 20; "The Rid-
dle: Woman," starring Geraldine Farrar,
which will have its premiere on October
.". ; and "Forbidden Valley," another
Blackton production featuring Brude
Gordon, and May McAvov, slated for
October 10.

Plans High Class Films
Between now and the first of the year
Pathe announces that it plans to issue a
series of features that will rank with the
highest type of photodramas issued by
any one concern. "Half a Chance" most
likely will be the forerunner of the new
series following the publication of "The
Riddle: Woman." "Half a Chance" is
the first of a series of special productions
which will be made by Jesse D. Hamp-
ton. Robert Thornby directed this pro-
duction, which was adapted from the
celebrated novel by Frederick Isham, and
features Mahlon Hamilton and Lillian
Rich.

"The Devil to Pay" comes from the
plant of Robert Brunton, and is said to
be a model of the splendid productions
turned out by that producer. An all-star
cast appears in "The Devil to Pay." with
the principal roles enacted by Roy
Stewart and Fritzi Brunette.

Another Sweet Picture
Another big production now under
way on the West Coast for Pathe is
"Her Unwilling Husband," a Blanche
Sweet picture to follow 'Help Wanted:
Male." It is said to be another farce
comedy to which Miss Sweet has proved
herself brilliantly adapted. Edgar Lewis'
"A Beggar in Purple," adapted from the
novel by Andrew Soutar. who also wrote
"Other Men's Shoes," is another forth-
coming production and one which,
through its bigness, is suited to help ful-
fill the new Pathe feature policy.

H. B. Warner's next picture after
"Felix O'Day." is temporarily known
as "Going Straight."

With the adding to its schedule of
forthcoming publications of "Half a
Chance," a Hampton special, and "The
Devil to Pay," a Brunton production,
Pathe Exchange considers that it has
greatly increased the strength of the
foundation it has built for unprecedented
feature business during the Fall and
Winter.

In obtaining productions of the calibre
of "The Riddle: Woman," the first As-
sociated Exhibitors' publication; "Half
a Chance," "The Devil to Pay" and other
high class specials, Pathe seeks to live up
to the message to exhibitors, delivered
two months ago by Paul Brunet, vice-
president and general manager, when he
said :

Will Furnish Features

•"Instead of devoting its energy dur-
ing the forthcoming season to the intro-
duction of 'startling policy changes,' or
other schemes, which to exhibitors have
become frequent occurrences, Pathe Ex-
change, Inc., will endeavor to furnish
its patrons with the finest feature sub-

Jllll IIIIIIIIIIIIIIIIIIIIIIHIIII lllll I llllllll IIIIIIIHIMHMMIIIimillllllllllllllllllllMliIJi^

1 Prize Beauties

Seek Matrimony
Not Film Jobs

What becomes of all the win-
| ning beautiful damsels in the vari-
| ous beauty contests held through- |
| out the United States is a question
1 that is troubling little Bud Dun- §
I can, the diminutive screen come-
| dian.

Bud has contracted to produce a
| series of one-reel comedies under
I a trade name of "Bud and His
| Buddies," with the "Buddies" to be
1 mostly girls.

There was little difficulty in se-
| curing the names of a dozen, but |
| the following correspondence re-
j vealed only two of that number
1 interested; two had since married H
| millionaires; one thinks she is go- |

ing to marry a "wealthy man"; an-
| other was contemplating divorce; I
y three others had found their way
§ into the ranks of New York mu- j
| sical shows, and the remaining 1
1 three were not interested in going j
3 into the pictures and moving to
| California.

Bud has concluded that prize %

winning beauties are all clever
I women and aware of their charms,

the majority of them watching
| more for the opportunities of mat- y
| rimony rather than the "Lure of B
I the Movies." Bud has requested |
i the Reelcraft Pictures Corporation

to whom he is under contract, to 1
| remove the clause "Prize Winning
i Beauties" from his contract.

lOUUii!iii:!:i!i!!iiiuiiiii:!iii!!™ii!!iiiiiniimim!:":':,',:-~ • -

Sell Territorial Rights

To "Madonnas and Men"

Among the first sales of territorial rights
on the Jans Pictures, Inc., feature, "Ma-
donnas and Men," to be reported by F. E.
Backer, general manager of the distribut-
ing company, is that of Western Pennsyl-
vania and West Virginia to Joseph Skir-
boll. of First National Exhibitors' Ex-
change, of Pittsburgh, Pa.

Another contract for territory on the
feature just concluded is with Ben Fitzer
Attractions, of Syracuse. Greater New
York and Northern New Jersey exhibitors
can obtain bookings through Jans Film
Service.

OKOIUJF. RVEKETT,
•tor of "The Crimson (>(>»»," n Fnnark
Corporation s«t**«mi melodrama

C. B. C. Concern Obtains
First Big Feature for
Elaborate Exploitation

Joe Brandt, president of the newly
formed C. B. C. Film Sales Corporation,
who is now on the Coast supervising pro-
duction of a serial and several short sub-
jects for this organization, announces that
he has purchased the first big feature pic-
ture for C. B. C. marketing.

The name or any details regarding the
production are not divulged beyond the
fact that it is now in nine-reel form and
will be cut down to five reels for marketing.

The C. B. C. service, according to Jack
Cohn. in charge of the New York office,
includes the cutting and titling of all nega-
tives contracted for, complete advertising,
and extensive exploitation on every picture
distributed by them.

Goldwyn to Take New

N. Y.- Chicago Offices

Goldwyn's New York exchange has out-
grown its present quarters at 509 Fifth ave-
nue, and about September 15 will be re-
moved to the twelfth floor of the office
building at "29 Seventh avenue, between
Forty-Eighth and Forty-Ninth streets.
On February 1, 1921, when the leases of
other tenants expire, the entire floor will
be taken over, giving the exchange a space
of 10,000 square feet.

About November 1 the Chicago branch
exchange will be housed in a two-story
brick building now being remodeled at
SO0-S1O South Wabash avenue, in the heart
of Chicago's film district. The building
has 9,000 square feet.

Issue New Butler Film

On States Rights Basis

D. N. Schwab Productions, Inc., an-
nounces that the second of its series of
photoplays starring David Butler will be
distributed on a state right basis. The pic-
ture is called "Girls Don't Gamble," and is
an adaptation of the Saturday Evening Post
story, "Girls Don't Gamble Any More," by
George Weston.

In addition to Butler, the cast includes
Harry Todd. Eleanor Field, Rhea Haines.
Alice Knowlton and Billy de Vault Fred
Butler directed the picture.

EXHIBITORS HERALD

September 11, 1920

Producer Is Now Setting the Pace

J. D. Williams Declares that New Style of Pictures
will Strain to the Utmost the Showmanship Talents of
Exhibitors — Believes Theatre Men Will Stand Test

^uiiniiiiiiiuiiiui

nr HE right of exhibitors to remain
in the business is going to be tested
this season as never before.

Their ability as showmen will be tried
to the utmost. Their natural traits as
real business men will be brought into
view more clearly than ever.

And the new style of productions,*- al-
ready on first run screens, will decide.

For several seasons exhibitors* led the
producers. They erected larger theatres,
they engaged orchestras, evolved and
perfected exploitation, lobby displays,
elaborate advertising campaigns and
Icallyhoos. These became the advance
agents for stage settings, prologues and
special musical scores — all designed to
bid for the patronage of the elite.

* * *

Now comes the great test, with pro-
ducers for pace setters.

How many exhibitors will continue
with the procession? Personally, I be-
lieve that the majority are more than
capable, but the new type of picture will
strain their showmanship talents to the
utmost.

The new production era will retain, in
its individual pictures, the more impor-
tant of the conventional ingredients — ■
the melodrama, thrill, fight, sob, smile
and tear, but it is already going far
beyond that point and giving to exhib-
itors an entirely new and unprecedented
style of appeal for use in bidding admis-
sions to the box office.

On the exhibitor's ability to recognize
these new elements of appeal and to
exploit them to his full benefit in in-
creased receipts, will depend his con-
tinued right to the name of showman.
The measure of his grasp of new oppor-
tunity will decide his fitness to keep
ahead in the great struggle.

To the implements of former seasons,
to improved lobby display, to the stunt,
the ballyhoo, the parade and other circus
methods, all excellent in themselves and
necessary, the exhibitor will add newer
devices in keeping with the wider value
of the new era of productions. Old audi-
ences will be retained, and a new public
will be created, a new class of patrons
brought to the box office. The compe-
tent exhibitor will do this.

* * *

That new public can be found, the
new class of patron reached, I am cer-
tain, by the exhibitor who is alive to the
possibilities of the great material at hand.
There is, for instance, that still large pub-
lic, old fashioned, if you will, whose idea
of motion picture dates back to the store
picture house; people oblivious to the
great stride the screen has since made:
folk who do not realize what the motion
picture can now give them — of deeper
drama, of human nature, of the truly
worth while.

There is, too, that class of people
trained to the legitimate, which will pay
$3 a seat elsewhere, but which spends
nothing at all for motion pictures. This
public has not been reached with the
right sort of appeal. They have not
been awakened to the high value of the
motion picture today. This public, the
100 per cent exhibitor will go after and
secure.

Never before was such splendid mat-

ter available or material so rich in spe-
cial appeal. Never were pictures so
richly endowed as in this day of inde-
pendent effort and individual initiative,
of production art uncramped by chilling
dictatorship, of producers unfettered by
the limitations of monopoly, and enter-
prise free to give the exhibitor and pub-
lic its unhampered best — pictures of some
great outstanding quality, such as sheer
depth of drama, humanness. or novel
presentation of a simple truth — pictures
which are powerful levers in compelling
new crowds to exhibitor profit.

* * *

More than ever before exhibitor effi-
ciency will mean the realization of the
incomparably greater calibre of his of-
ferings and getting the fullest value out
of his investment. It will take energy
and enterprise. No stone must be left
unturned. The efficient showman will
make it his business, too, to see to it that
the picture receives from others the high
value he sets on it himself. He will
secure reviews by the best qualified
newspaper men, the editors themselves,
if need be. He will secure for his at-
tractions the interest of special bodies,
special classes of people through those
who influence them — educators, the
clergy, and other leaders of thought.
His advertising will reflect the highei
value of his offering.

Producers are today giving the exhib-
itor pictures of unprecedented value,
productions that will earn for him not
mere normal receipts, but, far more than
that, a full measure of profits.

But more than ever before it lies with
the exhibitors to earn those profits.
Will they live up to their opportunities?
I am convinced they will. The ability
they have hitherto demonstrated in de-
vising new means to meet new oppor-
tunity will still be forthcoming.

Elaborate Advertising
Matter on Hart Film

Independent Association Says
Lithographs Sensational
and Different

Elaborate display matter will form a
part of the extensive advertising and
exploitation campaign behind the Xeal
Hart Pinnacle productions, according
to Eddy Eckels, general manager of
Independent Films Association. Mr.
Eckels has just put his stamp of ap-
proval on a new style of lithograph
created by Ritchey Lithographing Com-
pany and the lobby photographs fur-
nished by Western Photogravure Com-
pany.

The press books and trade journal
advertising are fitting examples of what
exhibitors may expect in the exploita-
tion campaign behind this series, it is
contended.

Sensational Lithographs

Regarding the advertising aids Mr.
Eckels said: "The lithographs are
smashingly sensational and different.
They possess the dignity of the highest
class type of art poster, but deliver their
message of action with powerful scenes
that stand for the power of the separate
threads of the story — that sort of power
that stands for drawing power."

With the signing of Neal Hart con-
tracts by J. F. Cubberly of First
National Exhibitors Circuit in both
Minneapolis and Milwaukee, and by
Gene Marcus of Twentieth Century
Film Company of Philadelphia, prac-
tically the entire United States has been
closed for this series of Pinnacle Pro-
ductions, it is reported.

Works on Second

At the studios in Glendale, Cal., Mr.
Hart is well under way with the second
production, entitled "Sky fire," a story 'of
fhe Canadian secret service. Mr. Hart's
first starring vehicde is "Hell's Oasis."
from the famous staere plav "The Fight-
in? Parson," by William L. Roberts.

The first series of Pinnacle comedies
consisting of twelve two-reelers, will be
given their initial publication on No-
vember 1, with appearances every two
weeks thereafter. Options have already
been granted the following exchanges,
for the rights on the comedies in their
respective territory: Dooley Exchange,
Svracuse and Buffalo: Savini Films.
Atlanta; Magnet Film Company. Daven-
port and Omaha; R. D. Lewis Film
Company, Dallas. San Antonio. Little
Rock and Oklahoma City: Crescent
Film Comnany, Kansas City; First
National Fxhibitors Circuit. Minne-
apolis and Milwaukee; Twentieth Cen-
tury Film Comnany. Philadelphia;
Warner Film Attractions, Cleveland:
Ma'or Film Corporation, Boston;
Pearce Film*. New Orleans; and Greater
Features. Inc.. Seattle.

N1BAL HART,
\\h<> Ih making .iuin live-part features
for dlxtriliutloii »> liidi-pt-ndent Film*
ANNoriiitlon.

Monroe Salisbury

In East with Film

(Special to Exhibitors Herald)

LOS ANGELES, August 31.— Monroe
Salisbury, accompanied by his business
manager. Eugene Butler, will leave for
New York todav with a master print of
"The Barharian," his first independent pro-
duction. A pre-view showing will be given
there to exhibitors and distributors. Sid
Grauman. Sol Lesser and other prominent
West Coast film authorities have endorsed
the picture.

September 11, 1920

EXHIBITORS HERALD

Fox Conducts Press Campaign on

Company's First Serial "Bride 13"

Six Advertisements Are to Appear in the
Newspapers in Nine of Larger Cities in
Eastern and Southern States

Daily

An intensive newspaper advertising cam-
paign in nine cities is being conducted by
William Fox to assist the exhibitor in sell-
ing "Bride 13," the first Fox serial. Be-
cause adequate billboard space in these nine
key cities could not be obtained, Mr. Fox
ordered the newspaper spreads.

The advertising is being carried in news-
papers in Atlanta, Indianapolis, New Or-
leans, Kansas City, Buffalo. Rochester,
Providence. Chicago and Detroit. Six
different pieces of advertising were pre-
pared, the first two being teasers designed
to attract the public to look for the subse-
quent advertisements.

Will Create Interest

The first of the teaser copy carries only
this query: "Who is Bride 13?" The sec-
ond advertisement shows a bride clutched
at by a grimy hand. The third piece of
copy is more informative and divulges the
fact that the "Bride 13" is a serial picture,
produced by William Fox, costing $1,250,000.
and urgfhg the reader to ask for it at his
favorite theatre.

These first three advertisements will in
all probability, it is believed, create interest
among newspaper readers and prepare the
way to drive home the message of the last
three which were so prepared as to allow
room for the use of theatre names. Number
four discloses the villian and his pirate
colleague leering down upon the bride in
the lower right-hand corner. The reading
matter dwells upon the high quality of tru-

stor}- and its tremendous emotional appeal,
and emphasizes the fact that it could not
have been made without the cooperation
of our Navy.

Written by Experts

The fifth advertisement presents a stir-
ring picture of Navy men dashing to the
rescue of the kidnapped brides and elab-
orates upon the message delivered in the
preceding advertisement.

The sixth advertisement, the largest of
the series and containing 744 lines, carries
an adaptation of the 24-sheet stand. It puts
the matter right up to the reader with this
question : "Do You Want to Live Again in
the Land of Romance?" It then details the
high spots of the serial, stressing its sus-
pense, mystery, speed and stupendous scope.

All the advertisements, say Fox officials,
were written by experts and the art work
was done by a prominent artist.

Contracts on the serial are arriving in
an increasing number at the New York
offices of Fox, it is reported.

Big Houses Book It

It was Mr. Fox's intention, when he
planned his first serial to turn out a chapter
picture that would be so good that the
largest theatres would restore the serial to
their programs after having dropped them
for several years. And the finest picture
houses are coming forward with contracts,
it is said.

The Pantages Circuit has booked it for
theatres in Los Angeles, San Francisco.
Oakland. Portland. Tacoma. Seattle, Spok-

A band of
.cutthroats
who

LAWRENCE J. MoGIXLEY,
Appointed manager of new Foi exchange
at Butte, Montana, the twenty-sixth of-
fice in the U. S. A.

ane and Minneapolis. William Fox's Cir-
cuit of theatres booked the picture for the
Fox theatres, as follows : Academy of
Music. Audubon, Bay Ridge, Bedford, City,
Comedy, Crotona, Folly, Jamaica. Japanese
Garden, Nemo, Ridgewcod, Star and Wash-
ington, all in New York City ; American
and Terminal, Newark, N. J.; Liberty, Eliz-
abeth, N. J. ; New Britain, New Britain,
Conn. : Springfield, Springfield, Mass. : Ri-
voli. Isis, Strand and Plaza, Denver, Col. ;
and Washington, Detroit, Mich.

Five striking advertisements to be used in nation-wide advertising campaign for
"Bride 13" the initial Fox serial.

Fox Opening Branch
For Butte, Montana

Lawrence J. McGinley Will
Act as Manager — Six
Employes to Aid

Because of the.; greatly increased vol-
ume of business and the* desire that the
exhibitor may obtain the' quickest and
most efficient service possible, Fox Film
Corporation • has opened its twenty-sixth
brajich. office in the United States at 125
West Broadway^ Butte, Mont.
- Heretofore the Fox Seattle exchange
has handled Montana, but the magnitude
of the business coming from that state
hajSk made this new link in the Fox dis-
tribution, chain, a necessity. Lawrence
J: . McGinley has been appointed man-
ager. He was long associated with the
Fox Seattle exchange in the capacity of
assistant manager, and is in intimate touch
•with every showman in his territory.

The Butte office is equipped with every
facility for giving the exhibitor efficient
service and assistance. A staff of
trained employees will handle the busi-
ness. They include Kathryn Hogan.
jEyel^n Ralston, Sadie Nolan. John B.
Dolzel. Harlon Stengel, and Lillian
Vreeland.

EXHIBITORS HERALD

September 11, 1920

JUST MEN

A "still" picture of Harry Carey as he appears in "Sun-
down Slim," his latest Universal production

Bert Lytell, the Metro star, looks out upon an arid
waste from his perch on the water wagon and re-
marks: " 'Twas not like this in the olden days." But
he's got lots of company. His latest picture is
"The Price of Redemption." What a price! What

a price

A new photograph of Earle Williams, who has completed
"The Romance Promoters," soon to be issued by Vita-
graph.

Tom Mix, the Fox star, in a characteristic pose in "The
Untamed" which had its premiere at the Capitol theatre
on Broadway, New York, August 22.

September 11, 1920

EXHIBITORS HERALD

EXHIBITORS ADVERTISING

<A Department cf Motion 'Picture Exploitation

ANNOUNCING 1920-21

During the next two weeks several hundred American theatres will announce Fall Open-
ings. Each will be managed according to the showmanship of the individual exhibitor. All
will be good advertising.

Several thousand other American exhibitors will not celebrate the beginning of the 1920-21
season as a special occasion. Many of the exhibitors who have remained open through the
Summer despite the natural handicaps will slip into the new season without ostentation.

As many of the latter class as are located in competitive proximity to representatives of the
former will speculate as to the possible causes responsible for the not altogether satisfactory box
office receipts during September and October. If they are good at analysis they will discover too
late that their competitors have used a Fall Opening to such good advantage that patrons con-
tinue to attend their theatres by preference.

It is not now too late to plan and execute an opening that will formally introduce the new
season.

It is to every exhibitor's interest to do so.

The soundest business and natural logic supports the theory of the official opening.

The world is the most capably managed institu-

tion with which man is familiar.

sprint

the

name by which man designates the annual "opening''
which serves as a perfect criterion for the exhibitor in
the present connection. He will proceed along the
same general outline as that followed by Nature.

He will first "clean house'' in the fullest sense of
that abused term. He will use water and paint gen-
erously. He will start at the bottom and carry the work
through to the last tungsten in the ceiling trough.

Spring is the most popular season for many rea-
sons. Xot the least of these is the complete freshness
of the world at this period. Something akin to this
condition can be created in any theatre were the proper
cleansing agents are applied vigorously.

The "house cleaning" idea will not be confined to
the furnishings by the enterprising showman. He will
extend it to include alterations in the established pro-
gram procedure. Musical and presentation custom will
be modified in such degree as is deemed advisable. The
change is the essential thing. It lends strength to the
"opening" idea.

Xew uniforms will be supplied for the attendants.
Xew methods of lobby display will be adopted. In-
terior hangings will be rearranged to give a fresh ap-
pearance. If a house organ is used it will be pub-
lished as a special edition and following issues will
retain something of the attributes of this number.

Theatres that follow a characteristic style in news-
paper advertising will modify this in greater or lesser
degree. And it will be well to exercise care in the
nature of these alterations to the end that they may
be made permanent.

* * *

The big point of the advertising campaign will be
the announcement of attractions listed for the coming
season. This list will be made up as compactly as is

compatible with the necessarily informative nature of
its composition.

The producing companies have listed the major
portion of the product with considerable data con-
cerning each. The exhibitor will find in his files of
Exhibitors Herald ample material for use in this con-
nection.

The chief effort will be to divide prominence be-
tween this announcement and the announcement as it
applies to the theatre itself. By the nature of the
theatre business the theatre and the picture exhibited
share importance in the mind of the public. It is
at all times the business of the exhibitor to keep this
joint association clear.

Perhaps the biggest immediate returns that can
be realized will come in the form of a straight news
story which any newspaper should be found willing to
give prominent position. The opening itself is an
event of local interest. Coupled with the announce-
ment of attractions scheduled for the season the story
expands naturally into gratifying dimensions.

Carnivals, circuses, chautauquas and similar amuse-
ment enterprises are given this type of publicity pre-
ceding their occasional visits. It should not be a dif-
ficult matter for the exhibitor to obtain it when he
explains to the newspaper the genuine news value
of his story.

£ * ♦

The direct result of such an advertising compaign
will be big attendance during the period designated as
the opening. The complete result will extend over a
period of many weeks. The original attraction of the
theatre will have been renewed. The promise for the
attractions of the season will have stimulated interest
in current programs. Friends will be made. New pat-
rons will gain the habit of coming to the theatre. The
opening will pay for itself many times over in increased
patronage throughout the new season.

EXHIBITORS HERALD

September 11, 1920

Last Week —

Daniel Roche, Famous Players-
Lasky exploitation representa-
tive, persuaded the Chicago
Motor Club to adopt "What's
Your Hurry?" the title of the
current Wallace Reid vehicle, as
its "Safety First" slogan. It
drew a headline in the "Chicago
Evening American" and notice
of varying length in other
dailies.

H. A. Albright, manager of the
American theatre, Butte, Mont.,
dropped in to tell us about his
plans for the new season in
Butte. Among other innovations
contemplated, a camera has been
purchased for the purpose of
combining announcement trail-
ers and local news and magazine
events in motion photography.
The results of the experiment
will be awaited with interest.
Mr. Albright's "quest for ideas"
is to include stops in the leading
cities of the Middle West.

Harry S. Lorch, Chicago exploita-
tion manager for Goldwyn,
working with William S. Bar-
bee, proprietor of Barbee's Loop
theatre, sent letters to 10,000
automobile owners in the city re-
garding the opening of "The
Street Called Straight." The
first week of the picture has
been largely attended and neigh-
borhood houses report many in-
quiries from patrons as to the
prospective playing date.

"A laugh is contagious," remarked
Elmer Harris, scenarist, after a
tour of the theatres of the coun-
try. "Let somebody in the audi-
ence give a real laugh and others
will join in. Save the laughs in
comedies. Play down on the
music and thus play up on the
laughs," is his advice to ex-
hibitors. Words of wisdom.

Half-page advertisements for Life-
buoy soap sharing the matter
with Johnny Jones, youthful star
of the Edgar Comedies, ap-
peared in newspapers through-
out the country.

McClure & Faulkner, operating
the Comique theatre, Jamesport,
Mo., contributed to the "What
the Picture Did for Me" depart-
ment of the present issue an ac-
count of the remarkably success-
ful exploitation used for "Down
on the Farm." It's worth read-
ing.

A glance at the above photograph showing the Eddie Polo company on location
making scenes for "Circus Life," a forthcoming Universal production, indicates
clearly the type of exploitation that will be found suitable. The star's circus
stunts before the camera are well known to the general public, and circus ex-
ploitation and presentation are obviously fitting for use in this connection.

Edgar Allen Poe's "The Pit and the Pendulum" comes to mind in connection with
the above still from "Bride 13," the Fox serial. Readings have not been used
as presentation. Every city has a local artist in this line and there is an oppor-
tunity for innovational presentation in the present instance. The same may be
used as exploitation if staged prior to the showing date of the episode with the
connection made clear.

"Miracle men" appeared upon the streets of various cities exploiting "The Miracle
Man" with exceptional results. "Jack-Knife men" should prove as successful in
the case of "The Jack-Knife Man," King Vidor's current First National attrac-
tion. The still from the play gives a clear understanding of the leading char-
acter. It should not be difficult to find a local character who can impersonate
him satisfactorily for exploitation purposes.

September 11, 1920

EXHIBITORS HERALD

Vitagraph's "Courage of Marge O'Doone"
Proves Merit of Consistent Lobby Methods

With the advent of bigger theatres
and longer runs the practice of spe-
cially preparing the lobby for current
attractions has become general in
many of the leading theatre centers.
There is in this fact due cause for
gratification on the part of all con-
cerned in the industry. Pictures that
stimulate actk'ity in this direction are
of value to the individual exhibitor
and to the trade at large.

VITAGRAPH'S recent picturi-
zation of James Oliver Cur-
wood's "The Courage of Marge
O'Doone" has been accorded special
lobby exploitation in many of the
theatres where it has been shown,
to the satisfaction of box office and
patron. Proving that a special
lobby is a good investment in a
single instance, the attraction serves
admirably the interests of exploita-
tion as an institution and the indus-
try at large as the direct and indi-
rect beneficiary.

Herewith are reproduced photo-
graphs showing lobby displays used
during recent engagements of the
picture. Both are interesting for
other than obvious reasons.

The night photograph of the Vic-
tor theatre, McKeesport, Pa., forc-
ibly refutes the argument that lobby
exploitation is effective only during
the daylight hours and serves
merely to draw attention to adver-
tising matter posted in the theatre
front. With the box office converted
into a log cabin, the lobby is suffi-
ciently unusual in appearance even
to those who see it daily as to argue
for attendance upon the showing of
the picture that has been consid-
ered worthy of such advertising.

Material apparently borrowed from the local lodge of the B,. P. O. E. served capitally
lobby purposes when "The Courage of Marge O'Doone" was the attraction at
the Liberty theatre, Salem. Ore. The effect was altogether desirable and the
idea is adaptable.

This, be it not forgotten, in the eve-
ning at an hour when passersby are
at liberty to drop in and see the
show.

The reproduction of the Liberty
theatre front, at Salem, Ore., sheds
light upon another angle that should
not be overlooked.

It is safe to assume that the elks
used in the display were borrowed
from the local lodge of the B. P.
O. E. Practically every Elks lodge
in the country has such material on
hand, and practically every lodge
will loan it gladly.

In this instance it is not recorded
that anything further was done in
this connection. But it is natural
that an exhibitor arranging for
such a loan should explain his pur-
pose to the house committee. It is
as natural that members of the
house committee will speak of the
event to other club members. The
word will travel. Incidentally, per-
sons who see the lobby will make
inquiry in many cases as to the
source from which the material was
obtained. Again conversation takes
its course.

'HE night photograph of the Victor theatre, McKeesport, Pa., goes a long way toward disproving the current theory that
special lobby displays are effective only during daylight hours. With the box office converted into a log cabin, the atten-
tion value of the arrangement is great. It is materially heightened when illuminated by a blaze of tungstens at night.

EXHIBITORS HERALD

September 11, 1920

One thousand New York tenement children were entertained at the Lyric theatre
during the showing of "If I Were King," the new Fox production featuring
William Farnum. Exploitation of this type, combining genuine charity with
deserved publicity, should be used frequently by any and all exhibitors.

"If I Were King" Attraction at

Lyric Charity -Publicity Party

As the motion picture becomes
more and more generally regarded as
a civic institution, the troubles of the
theatre-man become fewer in num-
ber and less difficult to manage.
Opposition diminishes in direct pro-
portion as popular respect for the
theatre increases. No good business
man in the theatre business neglects
an opportunity to improve his stand-
ing locally. No exhibitor who has
the best interests of his business at
heart skims lightly over the account
of an individual achievement in this
direction.

When "If I Were King," William
Farnum's latest Fox production,
was shown at the Lyric theatre.
New York, an event of the run was
the special showing at which one
thousand tenement children were
entertained. The photograph repro-
duced above shows the children in
front of the theatre. It does not
-how, nor can any photograph
show, the results that of a certainty
followed the entertainment.

in this case, as in any similar
case, the children enjoyed the event.
They talked, as children always
talk. Their parents listened. They
told other parents. The story
spread. Though no information is
available on the point, it is probable
that newspapers gave the event
publicity. In this regard it may be
well to mention that the, quantity

of publicity gained in an affair of
this kind varies with the manner of
its execution. There is practically
no limit to what may be accom-
plished in this direction.

If there is a publicity stunt in the
annals of showmanship that may
be praised whole-heartedly, it is the
free matinee for children idea. There
is in it a solid foundation of worth-
while charity. The proverb has it
that "charity is its own reward."
The humorist alters the "own" to
"only." But in the case of the char-
ity matinee the latter is in error and
the first is incomplete.

The cause of publicity needs no
defense. It is at all times desirable,
and worthy save in such isolated
cases as it works injury to disin-
terested parties.

But the combination of charity
with publicity is an exceptionally
happy one. It is the one 100 per
cent publicity stunt.

The comparative infrequency
with which photographs like the
above are received can indicate but
one thing — a general underestima-
tion of the value of the idea. With
the exhibitors of the nation using
every conceivable, and occasionally
an inconceivable, stunt to interest
the public in their product and their
institution, it is strange that so few
use the simple and highly efficient
device at their command.

"You Tell' em" Idea
Should Get Business

Working with an idea as "sure
fire" as it is unique, Tad's "You
Tell 'Em" series, Jack Callicott,
managing director of the Kinema
theatre, Los Angeles, drummed up
consistent and lasting publicity for
his theatre. Through his association
with the sport editor of the Evening
Express he arranged for a prize con-
test to be conducted upon the sport-
ing page, tickets to the theatre being
offered to prize winners. The con-
test is still in progress and widely
popular.

The "You Tell 'em" idea origi-
nated in the "Indoor Sports" com-
edy cartoon series drawn by "Tad"
and carried in newspapers through-
out the country. "You tell 'em,
Chaplin ; you can film," is an exam-
ple that gives the idea. The writing
of original versions is within the
power of the most limited imagina-
tion, which doubtless was respon-
sible for the popularity of the con-
test plan in such papers as took it
up and carried it as a daily feature,
with readers submitting specimens
of their wit and receiving various
rewards.

In the Los Angeles instance, tick-
ets to Kimena were the prizes
awarded. And at the beginning of
the department each day the pro-
gram at the Kinema was given con-
siderable attention, favorable, ,of
course.

Ben Turpin, appearing in "Married Life,"
Mack Sennett's current First National
attraction, presenting a loving cup to
the winner of the "You Tell 'em" con-
test conducted as advertising for the
Kinema run of the picture.

September 11, 1920 . EXHIBITORS HERALD

West Coast Presentation At Its Best

Jack Callicott, managing director, made motion pictures upon the stage of the Kinema,
Los Angeles, during the run of "Married Life." W. G. Stewart's chorus of thirty-two
Voices sang Scottish melodies at the California prior to the screening if "The Best of Luck"

EXHIBITORS HERALD September 11, 1920

"Shipwrecked Among Cannibals"

Sets New Record at Salt Lake

LOS UKCia
CRITICISM

P£W«L "ALL

ANNOUNCEMENT!

To the Women of Los Angeles !

You ha»* read and htard afaoot GEORGES
CARPENTiER u»c« hi. anri>«l « Amkj with
hia charm mj Frroeh brtd* TV* m-ui «f the
copBtrr h*a d***ted eoJuoa* »f»aw coJumn to

laudatory riprtunn of hr» recoro) ft the "oHd
war, ho ptowew ■ * «n athlete, fab fox dWnrni-
ubm in the choice «f tnuik and literature, aj

lr do Ifcu rouni u»

.trenBib, warmth, fa
hit rpVrit, which maj
ant, tlettrtf rin| pel

«l France jnabce, and t

Owing to
- the tre-
mendous
enth miasm
' SDOwn by
tke packed
' bouses
which have
greeted

GEORGES CARPENTIER c^tier

"The Wonder Man"

(A ioc- and My iter y Story Set in the
Diplomatic Circle of Washington Society)

To the Men of Los Angeles !

t with tfac ip'" n|
blood of th. fatfaan L«"%laJ-»b>. h" beea wait-
ill to iai CEORCEJ CARPENTIER en th* riftf
Y<o me*, ©f Los XnfeJ** [*K^r"''l*K,jd j

reee! in ih* daiaic b+awtr of ht* ■ . : ttotu

TALLY'S

"The
Wonder
Man"

This Pro-
duction
will be
shown one
more week
starting
today

Men conversant with the prefer-
ences and prejudices of the country
as a whole as regards motion pic-
tures know that pictures of a cer-
tain type are not popular in certain
sections, whatever their quality. Few
such men, no matter how well versed
in the matter, attempt to explain the
existing facts. The oriental play,
with which may be grouped the trop-
ical, is a fair example. Where it is
popular, it is sensationally so. Where
it is unpopular, it is as emphatically
the reverse.

In Salt Lake City, Utah, for
whatever reason, pictures of this
type are popular. And it is highly
probable that G. A. Hager, man-
ager of the Kinema theatre there,
is one of the chief reasons for the
popularity above mentioned, as well
as for like favor bestowed upon
productions of different types ex-
hibited at his theatre.

"Shipwrecked Among Cannibals,"
recently published by Universal, is
the attraction which broke all pre-
vious records at the Kinema during
its seven-day run, the second week
of August. Concerning the lobby
display, a photograph of which is
reproduced herewith, and the en-
gagement, Mr. Hager writes as fol-
lows :

"Fifteen large palm trees were
used in this exploitation stunt, as
well as a dozen smaller ones. The

box office was transformed into a
Cannibal hut and on the inside of
the lobby were arranged numerous
exhibits, curios, relics, etc., of New
Guinea that were loaned by the lo-
cal recruiting station. Green lights
were used during the exhibition of
this picture, giving the entire lobby
a sort of moonlight effect.

"This lobby display attracted un-
usual attention in Salt Lake and the
picture during its seven-day run
broke all previous records at the
Kinema theatre, even though shown
during exceedingly hot weather."

There is nothing surprising in the
breaking of records. As the lobby is
visualized, with the photograph
submitted and the description of-
fered, it is small wonder that it at-
tracted unusual attention. The
breaking of records usually follows
industry of this sort.

Benson* s Innovation

Bolsters Weak Night

By issuing with each ticket sold on the
other six days of the week coupons, five
of which will admit bearer to the Wednes-
day evening performance, N. A. Benson,
manager of the Stadium theatre, Pittsburgh.
Pa., has converted that day from the weak-
est to the strongest of his week.

Mr. Benson gives the idea added merit
by starting his best attractions on Wednes-
day, thus getting the advantage of the
word of mouth advertising provided by the
extra attendance brought in by the coupon
idea.

A well-written advertisement used by
Tally's Broadway theatre, Los Angeles,
to increase feminine interest in Robert-
son-Cole's first Georges Carpentier
vehicle, "The Wonder Man."

Tally's Copy Makes

Appeal to Fair Sex

Pictures that will "take care of
themselves" are comparatively rare.
And even these deserve the adver-
tiser's attention. The picture that will
"get by on its own" is a good in-
vestment, of course. But the same
picture, aided by intelligent exploita-
tion or advertising, becomes what is
termed in the jargon of the trade,
"a wiz."

"The . Wonder Man," Robertson-
Cole's production featuring Georges
Carpentier, published when the
French champion was at the high
point of his American popularity,
was popularly regarded as an at-
traction that would "take care of
itself." Nevertheless, the manage-
ment of Tally's Broadway, Los An-
geles, saw fit to put extra stress
upon one angle that many over-
looked.

The advertisement which is re-
produced herewith was used to in-
crease the attractiveness of the pic-
ture for the feminine portion of the
reading public. It was reasoned,
and rightly, that the men would be
anxious to see the pugilist in action,
that they needed little inducement
further than the mention of the
name, the theatre and the date.

They reasoned, also, that women
would respond less readily to such
advertising.

Accordingly, the advertisement
was pointed directly at the women
of Los Angeles. The boxes at the
left margin were used to carry the
statement of the newspaper critics,
women all.

September 11, 1920

EXHIBITORS HERALD

■■■■■■■■■■■■

i!li:;i!!;!ll!ll!IIRIIIi:i!li:!l!i:illl!!i'l!UlilllluliM

■mum]

EXHIBITORS HERALD

September 11, 1920

Paper Spread Gets
All Day Attendance

C. L. Hiller, manager of the Grand theatre, Crookston, Minn., has cultivated the
farmer-motorist patronage to such an extent that a special traffic officer has
been appointed to prevent accidents at his location. The above photograph was
taken while Constance Talmadge's First National production, "In Search of a
Sinner," was being shown.

Farmer- Motorist Steady Patron

If Drawn by Good Advertising

In the story of C. L. Hiller's ex-
perience with a file cabinet and the
city council of Crookston, Minn., is
to be found something more than a
moral. His experience, unique and
in a sense accidental, brings to at-
tention a source of patronage which
few American exhibitors realize ex-
ists.

Mr. Hiller uses exploitation at
every opportunity for attractions
playing the Grand theatre. The city
is small but he considers that no
obstacle.

Furthermore, Mr. Hiller keeps a
file of exploitation stunts used,
with data concerning the occasion
of each campaign. Recently, look-
ing through his file in search of
ideas for use prior to the opening
of "In Search of a Sinner," Con-
stance Talmadge's recent First Na-
tional attraction, he came upon the
account of the exploitation used for
her previous production, "A Virtu-
ous Vamp."

This recalled that a farmers' con-
vention had been in progress at that
time, that he had advertised the
shimmy dance in the picture to the
farmers, with excellent result. The
next step was obvious.

He sent out to rural families for
miles around letters calling atten-
tion to the fact that the star was
again at the theatre, and giving
pointed facts regarding the picture.
And the scheme worked out as

planned.

At the next meeting of the city

council an ordinance was adopted
appointing a special traffic officer to
"aid in maintaining order in traffic
prior to performances at the Grand
and guard the cars while owners at-
tend the theatre."

Enough has been written on the
poster question to fill a five-foot
shelf. Comparatively few exhibitors
have shown the proper spirit in giv-
ing billboard matter a thorough test.
The remarkable aspect of the con-
dition comes to light with each ac-
count of successful exploitation by
means of the paper type of adver-
tising.

Ralph Kretzer, manager of the
Colonial Theatre, Springfield, O.,
submits the most recent testimony
supporting the poster argument.
The photograph reproduced here-
with, showing the crowd that stood
in front of his theatre at 6:30 p. m.
of the day upon which he exhibited
"The Lost City." the Warner Bros,
serial featuring Juanita Hansen,
gives the facts in the matter.

It is difficult to determine in
what degree the all-day attendance
which the photograph indicates
was due to the paper spread in
evidence, but it is safe to state that
the display did have an important
part in the affair.

The cost of such a display is in-
significant when it is recalled that
the same material may be used over
a period of fifteen weeks, altered
and possibly augmented each week
but preserved for further use in
each instance.

The crowd that stood in the lobby of the ColDnial theatre, Springfield, O., at 6:30
F. M., attests the merit of Manager Ralph Kretzer's advertising ability. His
extensive use of billboard material is based upon sound reasoning and should be
emulated by exhibitors everywhere.

September 11, 1920

EXHIBITORS HERALD

House Organ Vital,
Is Manager' s View

By C. A. Barbian
Waldorf Theatre, Akron, O.

EXHIBITORS who do not use
a house program to advertise
coming attractions for them are
overlooking one of the best patron-
age building devices there is in the
theatrical game. A tastily gotten
up, well printed pamphlet, written
in an intimate manner, is equiva-
lent to a conference with your pat-
rons as to the worth, in their minds,
of the pictures you have decided to
show at some future date. It gives
you an advance line on the way a
picture appeals to your patrons in a
way that cannot be acquired by any
other means.

I know that many exhibitors
have thought of a house program
but have abandoned the idea on ac-
count of the cost, figuring the cost
per copy against their admission
price. On this basis a program
gotten up in a style to make it ap-
pealing does look costly beyond
reason. My programs cost me, de-
livered, between six and seven cents
each. I mail out two thousand of
them each week. If I reasoned
that only half of these would bring
in one patron each I could not see
where they were worth the expense
but I give the credit to the house
program for one of the best week's
profits my theatre has ever en-
joyed.

The advance enthusiasm which
my house program had aroused in
regard to "Married Life" was a
criterion of the effect of the produc-
tion itself. The size of the first
week's attendance might have been
a good reason for believing that
everyone in Akron who could pos-
sibly want to see the picture had
crowded into the theatre and that
the house would be vacant the fol-
lowing week. It works the other
way, and in the case of "Married
Life" it worked hard. The atten-
dance the second week was greater
than the first.

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| |«IMMM1MM |

I [practical 1 1

Convincing proof of the practicability of exploitation or
presentation based upon stills from current and forthcoming at-
tractions, as advocated exclusively in this department, is pre-
sented herewith. Above is seen a corner of Stahl's Elite theatre
lobby, Homestead, Pa. Below, a still furnished with Mack
Sennett's United Artists production, "Down On The Farm."

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EXHIBITORS HERALD

September 11, 1920

pillllWllllllllllllllilUIIIIIIUM

1 RUTH WORKS UNDER DIFFICULTY |

| Home Run King Nearly Mobbed by Admirers When He |
| Goes to Haverstraw, N. Y., on Location — Taking of Pictures |
Halted Until Demonstration of Townsmen Is Concluded j

jllf""!!—" UIWIIIIIIIIIIN1I1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIW

THE advent of Babe Ruth at Haver-
straw, N. Y., where many scenes
were taken for his initial appearance as
a star in the Kessel & Baumann photo-
dramatic production, "Headin' Home,"
caused the small town on the Hudson to
declare a half holiday so that all could
see the baseball star in action.

Knowing what the appearance of the
Home Run King would mean, all efforts
were made by the director to keep the
matter of "Babe" being in town as quiet
as possible. As unostentatiously as pos-
sible the company repaired to the place
selected for the location, cameras were
set up, and preparations made to "shoot"
the scenes.

Identity Is Discovered

But the identity of the famous ball
player could not long be kept a secret.
A youthful baseball fan, who had fol-
lowed the motion picture outfit when
they arrived in town, recognized Ruth,
and then things began to happen. Hot-
footing it back to town, the youngster
spread the news to the other boys, and
soon hundreds of them started for the
scene of activities.

Like wildfire the news spread about
the small town that the distinguished
visitor was within the gates. Town offi-
cials left their work, factories closed,
farmers who had come to town with their
truck forgot sales and prices, cranked
up their flivvers, and started pell mell
for "location." Soon the roads were
blocked with vehicles of all descriptions
moving to the center of attraction.
Entire Town Turns Out

The members of the company were
first apprised of the coming of the towns-

people by the advance guard of several
hundred youngsters. A cloud of dust
in the distance told of more to come.
Within a half hour the whole popula-
tion, some with babes on their arms, were
on "location." In the vanguard was also
the police department. All were asking
excitedly where they could get a glimpse
of the famous batsman. .

All work from then on had to be sus-
pended, and "Babe," surrounded by the
populace, with the boys crowding the
foreground, became the target for a
handshaking bee. Luckily it was his
right arm that bore the brunt of the
shaking, although his left "wing" did
some duty with the excited populace.

For the rest of the morning, after the
reception was over, "Babe" worked in
front of the camera, the cynosure of the
delighted Haverstrawians, who stayed to
watch their hero act, and they did not
leave until a day's work was called.

Frank Mayo's Latest to

Be Issued in September

Frank Mayo's latest picture has been
completed and it is expected to be pub-
lished the latter part of September. It
is "Hitchin' Post," a story of the early
70's.

"Hitchin' Post" is the work of the
novelist and magazine writer, H. M.
Shumate, and was prepared for the
screen by Hull. Jack Ford is the di-
rector. With Mayo are cast Dagmar
Godowsky, Beatrice Burnham, J. Farrell
McDonald, Joseph Harris, Mark Fen-
ton, Captain Anderson, Duke Lee and
Mat Biddulph.

Burlingham Speaker

At Ad Men's Dinner

A. M. P. A. Given Interesting
Information on Orient
By Cameraman

Terming that land "a man's country,
where women do the work and men do
what they please," Frederick Burlingham,
of camera fame, gave the Associated Mo-
tion Picture Advertisers, at a recent
luncheon, a vivid pen picture of Borneo,
from which he recently returned, and in-
cluded in his address interesting facts as
regards the motion pictures in other
countries, including China and Java.
Admission Prices High

The dense jungle everywhere covering
Borneo forms an almost insuperable
obstacle to the cameraman, especially
those seeking animal shots, Mr. Burling-
ham told his hearers. In China, motion
pictures are of good quality and are
sedulously fostered by a government
anxious to facilitate their distribution,
especially such pictures as tend to en-
lighten and educate the native. High
admission prices, however, prevailing at
present, are debarring many of the
natives from the benefits of the screen.

In Java, which though of comparatively
small area has a population of 38,000,-
000, there is a profitable field for the
motion picture, the speaker stated, and
here, too, the Dutch government is
ready with its co-operation to further
the distribution of the motion picture.
Picture Stars Popular

While interest in world events, judged
by replies to Mr. Burlingham's questions
to natives, is notable by its absence, the
motion picture star is a household name.
Asked whom of all great people in the
world they considered the greatest, na-
tives displayed a woeful ignorance of
presidents and kings, but readily named
a certain serial star as the best-known
character in their world.

A vote of thanks was tendered Mr.
Burlingham. Paul Gulick, returned from
two weeks' vacation, presided at the
luncheon.

Use Many Jungle Animals
In New "Tarzan" Serial
Being Made for National

Roy Somerville, photodramatist, is lay-
ing special stress on the animal and jun-
gle sequences in his screen version of
Edgar Rice Burroughs' "The Son of Tar-
zan," which Harry Revier is producing
as a big special serial for National Film
Corporation for distribution David P.
Howells.

In the episodes which Revier has filmed
to date, Somerville has introduced lions,
elephants, apes, panthers, and other ani-
mals familiar to the African jungles, and
in such a way that their scenes all mean
something to the progress of the story.
Each episode in the serial is a finished
story in itself. The cast, headed by Karla
Schramm and Manilla Marfan, contains
also K. C. Searle, P. Dempsey Tabler,
Gordon Griffith and Eugene Burr.

SEVEN LITTLE SPEED COPS ALL IN A ROW

May Allison loves to drive her Stutz as a Stutz should be driven — in high, when
she motors around Pasadena, Cal. She is endeavoring to coax Wally Mac-
Donald, her leading man in her next Metro picture "Are All Men Alike?" to go
along as ballast, but Wally doesn't like the looks of those cops.

DEAD MEN
TELL NO

September 11, 1920

EXHIBITORS HERALD

Birmingham's Pride

Ritter Obtains Sub-Franchise in

First National for Detroit House

LOIS WILSON
Leading Woman In "His Friend and His
Wife," n William de Mille production
for Paramount. She comeit from Aln-
bama.

Chicago Enterprise

Selects 1920 Staff

Jones, Linick and Schaefer
Announces Men Who Are
To Direct Affairs

Jones, Linick & Schaefer, of Chicago,
announce the personnel of their execu-
tive and theatre staffs for the new season
of 1920-1921. Norman E. Field is general
manager of all their interests, while
Ralph T. Kettering acts as their general
representative. J. C. Matthews is gen-
eral booking manager, while John J.
Jones is the executive vaudeville booking
director. Sadie Kusell is assistant to
Mr. Matthews.

The Rialto Theatre is managed by
William Rosenblum, with George Bur-
dick and Al De Veto as assistant man-
agers.

McVicker's Theatre is managed by
John G. Burch, with Chester Ambcrg and
Starr Walsh as assistant managers.

The Randolph Theatre is managed by
Louis J. Jones, with Walter Moore and
Jack Karno as assistant managers.

The Orpheum Theatre is managed by
George H. Moore, with Mike Simons as
assistant manager. Mr. Moore is also
manager of the Lyric Theatre.

The Bijou Dream is managed by Sig-
mund Faller, with Ben Anderson as as-
sistant manager.

The executive department, located in
the Rialto Theatre building, has Emil
Mayer as chief accountant. The publicity
department, presided over by Ralph T.
Kettering, has Matt E. Niesen as first
assistant, and Cyril Samuels as secretary.
Aaron Jones' private secretary is Frances
Matthews. The reception room is in the
hands of Billie Underwood. Adolph
Linick will have the assistance of Sidney
Weisman in the financial direction of the
firm.

Michigan Exhibitors' President Declares that
Considers the Plan a Fair Proposition and
One that Insures Good Productions

James C. Ritter, president and general
manager of the Rialto theatre, Detroit,
president of the Michigan Motion Pic-
ture Exhibitors' Association and mem-
ber of the directorial board of the Mo-
tion Picture Theatre Owners of America
has obtained a sub-franchise in Asso-
ciated First National Pictures, Inc.,
from Harry Scott, manager of the De-
troit First National exchange.

First National officials consider the
association of Mr. Ritter, who is one
of the pioneers for exhibitor rights, with
the expansion of First National, as one
of the strongest testimonials that could
be given to the plan in Detroit and
Michigan. Regarding his purchase, Mr.
Ritter declared:

Considers Plan Fair

"As closely as I can sum it up Asso-
ciated First National sub-franchise plan
is an independent fair play proposition,
one that insures the independent ex-
hibitor of a steady supply of high grade
pictures, at the cost of production and
a protection over the possible menace of
trust combinations that in itself is a very
important advantage.

"This is an age of combinations. Big
business is eating up little business.
This is a condition of the times appli-
cable to all lines, the motion picture
theatre business included. The small
man, the independent merchant standing
alone cannot resist organized opposi-
tion. The big producer-distributor is
••o\v Wall Street and Wall Street will
have its way unless the independents
combine against it. That is why I say
that any good sound proposition that
insures absolute protection against trust
combinations is a big factor for any ex-
hibitor to give some good, hard think-
ing to.

Eliminates Advance Fee

"Another very good feature of the
Associated First National sub-franchise
plan that appeals to me, and I believe
will appeal to many others as well, is
the fact that it does away with the usual
advance deposits. Now instead of mak-
ing a partial payment on a picture be-
fore I show it, I simply pay a lump sum
in advance for my allotted number of
shares of stock. The amount of money
required in the original investment for
stock amounts to a great deal less than
the actual deposits that I would have
been required to advance under ordinary
selling methods.

"I have all kinds of faith in the entire
First National organization and I be-
lieve our proposition will stand every

DEAD MEN
TELL NO

test the exhibitor puts to it. It is purely
an effort to bring exhibitors together for
their common good on a fair and equit-
able basis.

Means Much to House

"My faith in John H. Kunsky and
George W. Trendle were very important
factors in my decision to sign. I figured
that if men of the calibre of Messrs.
Kunsky and Trendle stood back of the
proposition and were investing their
dollars right along with mine, then I
couldn't be far from right if I did like-
wise.

"Our First National sub-franchise
means much to the Rialto theatre pat-
ronage as well as the future business
foundation of the organization."

Reelcraft Finishing Up

Series With Promptness

The sales department of Reelcraft Pic-
tures Corporation reports the closing of
all the United States territory, with the
exception of two territories on which
negotiations are pending, for the forth-
coming series of the "Romances of
Youth" featuring the juvenile star, Matty
Roubert.

The first publication, "She's A Vamp,"
will be issued on September 1, and prints
have been shipped to the distributing ex-
changes where trade showing are being
held. The second picture, "Circus Days,"
also has been completed and the pro-
duction department expects to have the
third one nnished before issue date, en-
abling Reelcraft to keep three months
ahead of publication date.

Reports Claim South Sea
Cannibal Film Is Going Big

"Shipwrecked Among Cannibals," the
travel-adventure film recently published
by Universal, has proved itself one of
the unusual film outputs of the year, ac-
cording to the producers. They base
this statement on the unusual interest it
is said to have created everywhere it has
been shown. In many cities it has broken
records established by leading film favor-
ites, it is said.

Exhibitors who have shown the fea-
ture report that a pleasing reaction on
the part of patrons who see the picture
is the conviction that the pictures are
real and that no faking has been done.
1 his has afforded great satisfaction to
William F. Alder and Edward Laemmle,
the two Universal cameramen who filmed
the cannibal tribes in New Guinea.

Cast Assembled for New
Hope Hampton Production

Director Jack Gilbert reports that the
cast for Hope Hampton's third produc-
tion, which bears the working title of
"The Better Way," is practically assem-
bled.

In this production, to follow "The
Tiger Lady," now being prepared for
early distribution, Miss Hampton will
have the assistance of Percy Marmont.
Virginia Valli, Jack O'Brien. Mrs. David
Landau and others.

EXHIBITORS HERALD

September 11, 1920

Here Is a New Fox Player

ESTELLE TAYLOR, whom you will see in "While New York Sleeps," the
1920 Fox cinemelodrama of life on Manhattan isle. It was staged by Charles
J. Brabin and is said to give Miss Taylor unusual opportunities to display
her versatility.

Several Legitimate Houses in London

May Be Converted Into Film Theatres

Motion picture competition in London,
England, is believed by theatrical in-
terests there to have been responsible
for the closing recently of no less than
eight legitimate houses.

This statement was made by Arthur
E. Rousseau, manager of Pathe's foreign
department, who just returned from
Europe. He said further:

"There is serious talk of converting
several legitimate bouses into permanent
picture theatres as there is a great need
for more cinemas which cannot be built
on account of government restrictions.
Picture production in England seems to
have decreased somewhat recently prob-
ably because the English producers
want to concentrate their efforts on a
smaller number of productions.

Serials Are Popular

"Serials arc enjoying tremendous pop-
ularity in England and our correspond-

ents have decided to adopt our policy
to release two serials simultaneously.
The first series of Harold Lloyd special
two-reel comedies has created a sensa-
tion and is considered by the British
exhibitors as the best series of comedies
ever made. Our features also are highly
appreciated.

"The renting situation in France,
which has been unsettled for some time
clue to certain false rumors about the
Pathe Company, is gradually coming
into its own and better conditions can
be expected in the future. French pro-
ducers are adopting the poficy of fewer
and better pictures and we can look
forward to some very good French
productions during the coining season.
Has Developed Rapidly

"I don't think that there is another
country in Europe where the motion pic-
ture business has developed so rapidly
as in Belgium. Theatres are popping up

in the smallest communities and towns
which had only one theatre before the
war have two or three now. In Ant-
werp not less than four first-run houses
are being built which in addition to the
already existing first-class theatres will
surely create a lively competition for
good pictures."

"So Long Letty" To Be

Published This Autumn

"So Long Letty" the screen version
of the famous stage play, which has been
under way for some time in the Christie
studios, is about complete, and will be
published in the early fall, according to
an announcement by Robertson-Cole.
"So Long Letty" has been personally di-
rected by Al Christie.

The irresistible quality of "So Long
Letty's" humor, and the dramatic strength
of its novel story, coupled with the ex-
treme picturesqueness of its locale, at-
tracted Christie who determined to make
it a super-production, and at once con-
tracted with Morosco for the motion
picture rights. He has given the mak-
ing of the screen version sufficient time
to assure its being a comedy-drama
which will stand up with any similar
picture which is to be given the public
this year, it is said.

Arthur Maude's Scenario

Written for Bert Lytell

Arthur Maude, well known actor, author
and scenarioist, has been engaged to make
the screen adaptation of "A Message from
Mars," the stage play by Richard Gan-
thoney, which will be one of Metro's forth-
coming productions featuring Bert Lytell.
Mr. Maude has just completed the librettos
for two comic operas to be produced in
New York. Maude went to Metro to ap-
pear with Kenneth Harlan in support of
Viola Dana in "The Microbe," after which
he appeared with Monroe Salisbury in "The
Blinding Trail." He has lately written the
scenarios for "Black Sheep" and "Mr.
Barnum," in which Thomas W. Wise will
star.

Hinrichs Sells Royal

MINONK, ILL. — A contract has been
made for the sale of the Royal theatre,
Harma Hinrichs disposing of it to E.
E. Alger and C. R. Curzen of Paxton.
the consideration $8,000. Possession has
been given. The new management is
known as Alcru Theatre Company and
owns several houses.

Atlas, Cheyenne, Is Sold

CHEYENNE, WYO.— Carl Ray of
Los Angeles, head of Amuse Theatre
Corporation, has announced the acquisi-
tion of the Atlas theatre here. He will
later improve it, taking over the prop-
erty on September 1. Earl Nye, who has
been in charge of the Amuse for some
time, will then take charge of the Atlas.

Utica Theatre Reopened

UTICA, N. Y.— Thoroughly cleaned
and renovated, the De Luxe theatre here
recently reopened for the new season.
To run first run productions will be the
policy of coming months, the majority
pictures to be run a week.

DEAD MEN TELL NO TALES

September 11, 1920

EXHIBITORS HERALD

Venice Company To Build
Third House in Location
Along The Western Coast

VENICE, CAL. — Manager George J.
Cleveland of the new Venice, California,
theatre, has announced the closing of a
deal between Venice Investment Com-
pany and the Gore Brothers and Sol
Lesser.

The deal involves, it is reported, an
expenditure of $360,000 and is an ex-
pansion movement which will eventually
mean the ownership of a chain of
theatres along the West Coast.

Under the terms of the deal the La
Petite Theatre in Ocean Park became
the property of the Venice Investment
Company and plans were immediately be-
gun for the building of a 2,500 seat house
in that section. The site where once
stood the Busch Hotel on the ocean front
has been secured for the location of the
new theatre. The new theatre will be
known as the Kinema and its completion
will give the Venice Investment Com-
pany three modern houses.

Form Tryu Film Company
To Feature Local Talent

UTICA, N. Y.— Articles of Tryu Film
Company organization have been filed
with the Oneida county clerk, the com-
pany authorized to engage in the busi-
ness of producing and marketing motion
picture films and to conduct theatrical
and amusement enterprises.

Organizers are: L. W. Stone, Harry
Tracey Cross, John J. Bradley and E.
D. Moore, all of Utica. A prize contest
will soon be started for leads, character
actors, etc. The company is ambitious
to obtain as much talent as possible from
its part of the state, both authors and
actors. An option has been taken on a
permanent studio site.

Improve Ft. Wayne House

FT. WAYNE, IND. — New projection
equipment representing an outlay of well
over $10,000. including two projecting
machines and a screen, has been installed
in the new Majestic theatre here by the
managers, Orin Stair and George Spaeth.
The theatre was recenutly opened to the
public. Big pictures and big vaudeville
acts will make up the program. M. E.
Rice of Dixon, 111., builder of the theatre,
was present at the opening performance.

New Manager in Watertown

WATERTOWN, N. Y.— William C.
Mattern of Poughkeepsie has assumed
the management of Bardavon Theatres
Corporation's local house. He succeeds
R. W. Thayer who has resigned to enter
upon larger duties in the motion picture
field. George W. Davids of Poughkeepsie.
general manager of the corporation, will
be in Watertown for some time.

Screen Drama For Lomax

LOMAX, ILL.— N. C. Sikes, owner
and manager of the Lomax opera house,
recently purchased equipment and made
arrangements for film showings at his
theatre.

Open Sun, San Francisco

SAN FRANCISCO, CAL.— Newman's
College theatre, formerly the Sun, was
recently opened.

"Dinty" Boasts of Most Notable

Cast Assembled for Neilan Film

Colleen Moore, Wesley Barry, Marjorie Daw, Pat
O'Malley and Others Play in Producer's Forth-
coming Independent P.ctures

"Dinty," Wesley Barry's first starring
vehicle which is being produced by
Marshall Neilan, is said to have the most
notable cast ever assembled for a Neilan
production.

The picture now is nearing completion
at the Hollywood studios. It was written
by Mr. Neilan in collaboration with
Marion Fairfax, head of the Neilan scen-
ario department.

As "Dinty's" mother, Colleen Moore,
the popular little actress of Christie fame,
is given a dramatic character to portray.
Miss Moore, according to the belief of
Mr. Neilan, bids fair to become one of
the prominent lights of the screen, and
her portrayal in this picture of the little
Irish mother is expected to place her
among the front ranks of dramatic
players.

Has Important Role

Marjorie Daw, who has gained wide
prominence since her affiliation with
Marshall Neilan a year ago in such pic-
lures as "The River's End" and "Don't
Ever Marry," is another important mem-
ber of the "Dinty" cast.

As Jack North, the best friend of
"Dinty," Pat O'Malley is given another
part that equals his opportunities in "Go
and Get It." in which he played the cub
reporter. Noah Beery, one of the popu-
lar character actors in pictures, portrays
the part of Wong Tai. a Chinese heavy.

Offering a delightful contrast in the
light situations of this picture are the
personalities of Walter Chung, a little,
almond-eyed youngster about the age of
Wesley Barry; Aaron Mitchell, a darkie
with a penchant for the shimmy, and
Newton Hall, a little tough kid.

Others in Cast

Among the other well-known artists
in "Dinty" are J. Barney Sherry, who has

met with notable success in recent Neilan
pictures, Tom Gallery, Kate Price and
Tom Wilson.

"Dinty" marks the initial effort for
this producer of Charles Rosher, a promi-
nent expert in cinematography and who
for the past three years has been re-
sponsible for the photography in Mary
Pickford pictures. David Kesson, whose
photography in "Go and Get It" and
other Neilan pictures has attracted con-
siderable attention, is associated with
Mr. Rosher.

Tom Held, an assistant director who
has been with Mr. Neilan for years, and
Ben Carre, responsible for all the sets in
Neilan productions during the past' year,
are other important members of the pro-
ducing unit.

State Opens in September

SACRAMENTO, CAL. — The new
Loew's State theatre, under the direction
of Alex Kaiser, will open its doors to
the public about the middle of Septem-
ber. The theatre, located at 12th and J
streets, will have a seating capacity of
1,850 people and will show only film
masterpieces.

Reopen in Poughkeepsie

POUGHKEEPSIE, N. Y. — With
George E. Martin, formerly manager of
the Nevvburgh house, as its manager, the
new Rialto theatre, built on the ruins of
the building destroyed by fire in May,
was opened recently. The entire interior
arrangements of the theatre have been
changed. It will now seat 2,000 people.

DEAD MEN TELL NO TALES

GETTING THE DROP ON "THUNDERBOLT JACK'

Scene from the first episode of the new Arrow serial featuring Jack Hoxie.

EXHIBITORS HERALD

September 11, 1920

LOUIS B. MAYER'S NEW PICTURE "OLD DAD'

Irving Cummings as Sheridan Kaire, Hazel Howell as Peggy Kaire, in the Mildred
Harris Chaplin adaptation of Eleanor Hallowell Abbott's famous novel, for
Associated First National Pictures, Inc.

Russell of R-G-R Company Now
In West to Prepare for Production

Five Pictures Will Be Made within the Next Few
Months for Distribution in the U. S. Through
The Independent Exchanges

W. D. Russell of Russell-Greiver-
Russell Film Corporation, is on the
West Coast to make enlargements and
additions to the present studio space
and to prepare for production of a
series of five-part pictures. These films
will be distributed within the next few
months through independent exchanges.
The first publication is expected in No-
vember.

It is understood that a well known
star has been signed on a long contract
by the new producing company, and
that preparations have been made to
start photographing the first picture
early in September. The works of well
known authors have been obtained for
filming, it is said, and a production staff
well known in film circles on the Coast
has been gathered together.

The construction work on the studios
is practically complete. Already the
first four scenarios have been passed
upon, and the casts have been selected.
To Make Westerns

The pictures probably will be Western
in type, but not in the sense which
"Western" is nowadays understood.

Mr. Russell is confident that his organi-
zation has caught the true spirit of the
West, and that he has discovered a
strata of Western literature unsurpassed
for interest and screen value.

"The day of the old, impossible, exag-
gerated Western picture is over," said
Mr. Russell. "The new type of Western
upon which we are working is a type
of picture that holds the mirror up to
life as it is lived in the broad expanses
of that enchanting section of our coun-
try that lies in the shadow of the
Rockies. The cowboy with his broncho
and his chaps is rapidly becoming a
personage of the past. The cowgirl who
used to smile at us from the screen has
changed radically.

"Instead of living in a hand made hut
out on the prairies, she is now estab-
lished in as comfortable a home as one
sees anywhere. And the bucking
broncho has given place to the six
cylinder car. But the same old spirit
that swelled in the breasts of the
pioneers who fought their way across
the wilderness in the old days is still in
the breasts of their descendants and
these are the people we are bringing to
the screen."

American Reports Very

Wide Russell Popularity

The latest American issue, starring Wil-
liam Russell, "A Live-Wire Hick," adapted
from "New York Luck," has been booked
heavily for September, according to its dis-
tributors. Its scenes are laid in New York
City, but the spirit is that of the Western.

"So you are going to send your wife
away to the country for a rest?" "Yes, I
need it badly." — The Crow's Nest.

* * *

Ohio, "the mother of presidents," seems
to have presented the nation with twins
this time. — Milwaukee Journal.

* * *

Harding may have played the cornet, but
he has nothing on Cox. The governor has
two newspaper organs.. — Greenville Pied-
mont.

* * *

Ambitious young men all over the
United States are now saving up their
money so they can go and start a news-
paper somewhere in Ohio. — Buffalo News.

* * *

Attorney-General Palmer ought to be
mad enough just now to go after the
profiteers with the biggest club he can find.
— Bristol Herald Courier.

* * *

Some of the cost tags are still ashamed
to look an honest consumer in the face. —
Toledo Blade.

* * *

Lincoln to Labor in 1864 : "That some
should be rich shows that others may be-
come rich, and hence is just encouragement
to industry and enterprise. Let not him
who is houseless pull down the house of
another, but let him work diligently and
build one for himself, thus by example
assuring that his own shall be safe from
violence when built." — Abraham Lincoln.

* * *

We attended a "15 per cent off" sale yes-
terday and got a good $6 pair of shoes for
$14.90. — Winnipeg Free Press.

* * *

The man who used to open a bottle of
beer blithely with a bottle opener now
opens his first bottle of home brew with
prayer. — Syracuse Herald.

* * *

It will only be a few years more until
we will find the men staying home minding
the children while their wives romp around
as dark horses at political conventions. —
Asheville Citizen

* * *

Inspector : "How much horse meat do
you use in this new rabbit sausage?"
"Not much — about 50-50 — one rabbit, one
horse." — Chicago Tribune.

* * *

Willie (after his prayers, in loud tones) :
"And please, Lord, can I have a tricycle
for my birthday?" Mother: "Don't shout
so loud, the Lord isn't deaf." Willie : "No,
but uncle is !" — Jack Canuck.

* * *

Sunday School Teacher : "When the
Queen of Sheba laid those jewels and fine
raiment before Solomon, what did he say?"
Small Girl : " 'Ow much d'yer want for the
lot?"— Christian Herald.

* * *

Impatient One : "Look here, you've been
in this telephone booth for a half hour and
haven't said a word. Give a fellow a
chance." Occupant : "I am talking to my
wife, sir." — Pittsburgh Gazette Times.

* * *

"What good deed did you perform to-
day?" Boy Scout: "Mother had only
enough castor oil for one dose, so I let
sister take it." — Border Cities Star, Wind-
sor, Canada.

September 11, 1920

EXHIBITORS HERALD

pillllNIIIIIIIIINIIIIIIW 1 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH1 II Ill Illlg

Burton Holmes Returns to America I

Lecturer's Cameraman Also Back After an Absence of
Fourteen Months During Which Time He Exposed Total |
Of 200,000 Feet of Film in Europe and the Near East

hanHMHiiiiiiiniiiniiiffl iiiumitoamiunmnBnnminem i mm!

Reading the "Herald"
Considered Privilege

To EXHIBITORS HERALD:
Enclosed please find check
covering a year's subscription
to EXHIBITORS HERALD
and permit me to thank you
for enjoying the privilege of
your valuable journal from
week to week.

Many prosperous years to
EXHIBITORS HERALD.

B. C. JOHNSON,
315 30th Ave., Milwaukee, Wis.

BURTON HOLMES and his chief
cameraman, Herford T. Cowling,
have just returned to the United States,
Mr. Holmes after .in absence of three
months in Europe and the near East,
and Mr. Cowling after an absence of
fourteen months.

Mr. Holmes had been gathering ma-
terial for the Paramount-Burton Travel
Pictures and for his coming season of
lectures.

It was on June 1 that Mr. Holmes
met his cameramen and assistant, in
Paris and together they went imme-
diately to Egypt. They went in as far
as Cairo and then crossed to the Holy
Land, working up through Palestine to
Jerusalem and following the course
taken by Gen. Allenby in his victorious
campaign against the Turks.

* * *

After a stop at Bethlehem, the trav-
elers proceeded to Constantinople, which
both pronounce the most colorful city
in the world at the present time. Here
are thousands upon thousands of sol-
diers of all the allied nations, including
the colonials of Great Britain, France
and Italy, and civilians from America,
northern Europe, the near East and
the Orient.

From Constantinople the party pro-
ceeded to the Italian Alps and lakes
where a large amount of purely scenic
material was obtained.

Mr. Cowling's tour, which began in
June, 1919, was one of the longest that
he ever took. The summer a year ago
was consumed by Mr. Holmes and the
party of which Mr. Cowling was a mem-
ber in filming the battlefields of northern
France and Belgium and the occupied
portions of Germany. Mr. Cowling
then went alone into Austria, Czecho-
slovakia and Poland and at the begin-
ning of the Winter set out for north-
ern Africa, visiting Algiers and Tunis
and penetrating far into the Sahara. It
was in Tunis that Mr. Cowling and four
other cameramen, all representing dif-
ferent companies, met.

* * *

"We were all after pretty much the
same sort of stuff," said Mr. Cowling,
"but I was there first and 1 know that
I got something that none of the others
did. That was a series of pictures of
the Grand Prayer at the famous Mosque
of Karroan. For this I got a special
dispensation from the Mohammedan
cade, and I am sorry to say that I
understand that he got himself into
quite a little trouble by his courtesy
to me.

■ "From Africa I crossed over to Sicily
and then worked up through Italy to the
Italian and French Riviera and the
Pyrenees. I then went down into

southern Spain. In Seville I had my
camera set up at a bull fight when I
heard a woman's voice exclaim, "Well,
if there isn't a Bell & Howell! Doesn't
it look natural?' It was Frances Marion
who, with her husband, Fred C. Thomp-
son, has essayed to witness her first
bull fight. I don't think Miss Marion
will ever care to see another."

During his entire tour Mr. Cowling
exposed a total film footage of over
200,000 feet.

Hurry Construction of

New Evansville Theatre

EVANSVTLLE, IND.— Work on the
new Victory theatre, to be located at
Sixth and Main streets, will be started
at once.

With a ground value of $200,000, the
building will cost approximately $900.-
000. The contractors are given seven
months to complete the job with a bonus
of $200 a day for every day before the
time set for completion. The theatre
will have the largest seating capacity of
any Indiana theatre, according to M. S.
Sonntag of Standard Theatre Company
which is erecting the edifice.

Get Two New Stories
To Star Arthur Donaldson

Arthur Donaldson Productions, Inc.,
recently added two more stories to its
list of starring vehicles it has acquired
for Arthur Donaldson. They are "The
Eternal Triangle" and "A Romance of
the North."

Add Two Executives

To Capital Personnel

C. N. Cloverdale, president of the Capi-
tal Film Company, has appointed two exec-
utive officers to his rapidly growing organ-
ization.

Harold O. Larsen, formerly with the
American Film Corporation, is to direct a
national advertising and sales campaign for
Capital Pictures. He is now on his way to
the West Coast to visit the Capital studios.

Walter L. McCloud, manager of the
Blackstone theatre, Chicago, several sea-
sons, and more recently personal repre-
sentative of Emma Bunting in "Scandal,"
has been appointed service manager, and
will have charge of service to exhibitors.

Lucas Firm Buys Theatre

(Special to Exhibitors Herald)
CHATTANOOGA, TENN., Aug. 31.
■ — The Criterion theatre here has been
purchased by American Theatres Cor-
poration, the $5,000,000 organization
formed recently at Atlanta, Ga., by
Arthur Lucas and associates.

Dead Men
Tell No
Tales

EXHIBITORS HERALD

September 11, 1920

Bennett Will Make Three Additional

Films for Associated First National

A new contract has been negotiated
between Whitman Bennett, producer of
the Lionel Barrymore pictures, and Asso-
ciated First National Pictures, Inc.,
whereby Bennett will make a series of
three subjects based on themes of inti-
mate feminine interest, according to an
announcement from First National.

These pictures will be in addition to
the four Barrymore productions.

The first of these is "The Profligate,"
by Sir Arthur Wing Pinero, and the ac-
tual making of this production is in
progress at the Yonkers studios under
the direction of Kenneth Webb.

Played in England

"The Profligate," it is said, proved a
great success on the speaking stage some
years ago in England. The original cast
included Sir Johnston Forbes Robertson,
Sir John Hare, Lewis Waller, Kate
Rorke and Olga Nethersole.

At the time of its original production,
"The Profligate" was conspicuously in
advance of the times and was consid-
ered a very drastic exposure of domestic
life — a view at that time shared by the
American public, whose attitude towards
such subjects differed widely from what
it is today, nevertheless, the English pro-
ductions met with a success among the
greatest in London stage records.

Whilst the name of original play is
being used as a working title, the final
title of "The Profligate" in all proba-
bility will be changed to one more aptly
conveying the theme of the story. The
subject, however, while undergoing some
alterations as to detail, will, it is prom-
ised, bear out the vigorous spirit of the
original drama and will follow the main
features of Mr. Pinero's work.

The second and third dramas in the
series have been purchased by Mr. Ben-
nett and specifically contracted for by
Associated First National. They are the
work of American authors and are plays
that are credited with long runs on
Broadway.

Other Dramas Bought

Commenting on this series of specials,
Mr. Bennett lays stress on the fact that
their making will not in any way inter-
fere with the four Lionel Barrymore pro-
ductions, "The Master Mind," "The
Devil's Garden." "Jim the Penman," and
another as yet unnamed. "I am anxious
to go on record, and cannot stress this
too strongly," says Mr. Bennett, "that I
do not wish to be included among those
producers who are supposed to be averse
to the star picture because they make
specials. I believe in both systems — the
star and the special — and in making this
special series for Associated First Na-
tional in no way will my intensive atten-
tion be drawn away from the Barrymore
work, productions which I regard as of
highest importance."

Change for Art in Gary

GARY, IND. — Julius Nussau, motion
picture magnate of Indiana Harbor, re-
cently acquired the Art Theatre, located
on Broadway, Gary, and took immediate
possession. He will improve it and make
an entire change of program, showing
only first runs. J. Meminger, manager
of the house when A. B. Marcus owned
it, will remain as manager. The latter is
recovering from an operation which he
recently underwent at Mercy hospital.

A Hound for Work

Leon George, owner of a Wau-
kegan, 111., theatre, is a hound for
work, so his friends who lost a bet
and had to present him with a pair
of overalls will tell you. Friends
bet him he could not do "a man's
work." A few days later they
found him shoveling paint in a
Waukegan factory.

Mayflower Renews
Lease with Brunton

President Prager Has Plans for
The Expansion of Company
Activities

Benjamin A. Prager. president of
Mayflower Photoplay Corporation, who
is now at the company's Western pro-
ducing headquarters arranging the pro-
gram of production for the coming year,
states that Mayflower hereafter will con-
fine its Western production exclusively
to the Brunton studios in Los Angeles.
Immediately upon the expiration of Max -
flower's lease, he contracted for a re-
newal covering the ensuing year.

Although he made no definite an-
nouncement relative to his company's
future production plans, Prager, in an
interview with Los Angeles newspaper-
men, stated that he is bringing to consum-
mation plans for the expansion of May-
flower's producing activities which he
will make public soon.

Remodel in Huntington

HUNTINGTON, IND., Aug. 31.—
The lobby of the Huntington theatre is
being remodeled and the entrance con-
siderably enlarged. The lobby will be
made more spacious and a second door
will give entrance to the auditorium.

Famous Deserted Mansion Is Used by

Terriss in Filming Vitagraph Picture

MONTE BLUE
Popular if-ndlnK man In Paramount pic-
tures.

Tom Terriss, working on his second
Vitagraph special production, "Dead
Men Tell No Tales," recently took a
company which, with stars and support-
ing actors, totalled nearly 100, to a unique
location at Oakdale, Long Island. There,
buried in the woods, stands an ancient
ancestral home, surrounded by an estate
of about 3,000 acres of pine woods and
firs.

The mansion was erected fifty to sixty
years ago, it is said, and modelled upon
the old English style. So the story
goes. the original owner, to satisfy the
whims of a woman, traveled the whole of"'*'
Europe, collecting antiques and marvel-
ous wood carvings in Italy and France,
chartered a vessel to bring back these
priceless possessions.

Owner Killed Self

The place, reported to have cost many
thousands, almost immediately was de-
serted, the woman jilting the owner,
who committed suicide.

No one ever lived in the place, it is
said, and the furniture and beautiful
antiques were sold, leaving only those
which could not be removed.

Mr. Terriss completely refurnished the
house and took there his own lights, his
own chef and trained servants, and in-
stalled the company, prepared to do a
month's interesting work. Mr. Terriss
believes that it would not be possible
to duplicate such beautiful settings as he
was able to put up at Penbridge Hall.
Many of the exteriors for the special pro-
duction were taken at the hall.

Amongst other curious things that it
was possible for Mr. Terriss to obtain, it
is declared, was a secret panel in the
wall leading down to a grim and cavern-
ous cellar. Even the cellar itself was the
place of some exciting scenes.

Gets Interesting Scenes

Penbridge Hall, which had had few
visitors in the last twenty or thirty years,
was besieged, it is said, by many hun-
dreds of curiosity seekers while the com-
pany was working there.

A great deal of night photography was
taken, and a big electric storm that took
place opportunely was used effectively in
procuring some exceedingly novel re-
sults.

From Penbridge Hall the company
went to Bar Harbor, Maine, where a
number of exciting ship scenes were got-
ten and some very beautiful marine views
with a cave obtained. Mr. Terriss says
that this is the most gigantic and diffi-
cult production he has ever handled.

Leases Her Own House

WASHINGTON, IA.— Mrs. Lois Mor-
rissy, for the last several months man-
ager of the Graham theatre, represent-
ing Adams Theatre Company, has re-
signed her position and will leave soon
for Cresco, Iowa, where she has leased
a motion picture theatre for her own.
Her successor in Washington has not
been named.

DEAD MEN TELL NO TALES

September 11, 1920 EXHIBITORS HERALD

DRAMATIC SCENES FROM GERALDINE FARRAR'S NEW PRODUCTION

Associated Exhibitors, Inc., offers "The Riddle: Woman" as Miss Farrar's first vehicle with an all-star cast. William T. Carle-
ton, Frank Losee, Madge Bellamy and Louis Stern have prominent parts.

Single Reel Showing Babe Ruth in

Action Is Offered by Educational

With the picture booked for every
theatre of the Keith and Orpheum cir-
cuits and wire requests arriving from
all parts of the country. Educational
Film Exchanges, Inc., claims that its
Special Sporting Picture "Babe Ruth — ■
How He Knocks His Home Runs" will
surpass the showings ever accorded a
single reel picture. Included in the
Keith-Orph eum list are the Palace, New
York, and the State-Lake theatre, Chi-
cago.

Emphasis is placed by Educational on
the following features:

First, by use of the ultra rapid, or
slaw motion camera it shows in every
movement just how Ruth swings to hit
the ball and what happens when his bat
comes in contact with the sphere. It
also shows his hitting in an actual game
and warming up as a pitcher, the role
he filled before his home-run hitting
ability became known.

Second, the picture shows by similar
slow motion analysis the pitching of
Carl Mays, the only underhand twirler
in baseball.

Third, the picture was made during
an actual game between the Cleveland
and New York teams, and shows all the
players including Speaker, Peck, Pratt,
Bodie and the rest.

An added consideration, is said to be
that while the greatest interest in the
picture will likely be with baseball fans,
that th ere are human elements in the
film and that it is so arranged that it
will instruct and please even those ig-
norant of the national game.

Picture Specially Produced

The picture was produced by Science
Films, Inc. Educational lays emphasis
on the fact that it is neither a drama nor
a hodge-podge of extracts from news
reels, every foot of it having been made
for the specific purpose that it fs being
presented. It has never been publicly
shown.

"Our first two specials," says an
Fducational statement, " 'Modern Cen-
taurs' and 'The Valley of Ten Thousand
Smokes' have established a new record
for single reels but this picture will far
surpass them, because it has the added
advantage of the greatest possible time-
liness. It is only because it is such an
illuminating record of the most sensa-
tional season baseball ever knew that
we are placing emphasis on the fact that
this is neither a picture posed for dra-
matic purposes nor made up of por-
tions of news reels.

"It was made for the purpose of show-
ing Babe Ruth in action and demonstrat-
ing by means of the slow motion
camera just how he hits his home runs.
This is done by the camera during the
progress of an actual game, between
Cleveland and New York.

"During the same afternoon that the
Ruth pictures were being made the
regular motion picture camera and the
slow motion camera also took pictures
of Carl Mays, the only underhand
twirler in baseball, showing his methods.
This was before the regrettable accident
that cost Ray Chapman of the Cleveland
team his life, but at the same time it is
another evidence of the timeliness of
the picture."

Paramount Reports Wide

Australian Film Favor

Paramount specials are scoring great
successes throughout Australia, accord-
ing to advices received by Famous-
Players-Lasky Corporation from Alec
I.orimore, managing director of Feature
Films, Ltd., of Sydney.

"On with the Dance," the George Fitz-
maurice production with Mae Murray
and David Powell, is the third engagement
in the Auditorium theatre, the first-run
house for Paramount pictures in Vic-
toria. Crowded houses have greeted

every showing, it is said, new box office
records being established for Australia.
"The Miracle Man" and "Male and Fe-
male," two other Paramount specials, are
being exhibited to crowded houses in
other sections of Australia and are break-
ing box office records wherever shown,
it is reported.

Orpheum at Ogden Plays

First National Program

J. F. Goss, manager of the Orpheum
Theatre, has taken the sub-franchise of
Associated First National Pictures, Inc.,
for the Ogden, Utah, territory and for
the purpose of showing the pictures will
abandon vaudeville for the first four
nights of every week at the theatre. The
last three nights will still be devoted to
vaudeville programs, but the First Na-
tional attractions will be shown exclu-
sive of any vaudeville for four days runs.

In anticipation of the opening of the
Orpheum under the franchise of the As-
sociated First National Pictures, Inc.,
the manager has had Frederick Martin,
a scenic artist of New York, prepare
an entire new set of drops, curtains, grand
drapes, etc., for the theatre. The interior
of the house has also been completely
redecorated and refurnished.

Open Victory in Tampa

TAMPA, FLA.— Tampa's new theatre,
the Victory, C. D. Cooley, manager, was
opened recently for stock company and
film productions.

DEAD MEN
TELL NO
TALES

EXHIBITORS HERALD

September 11, 1920

ANOTHER MOORE BOY ON THE SCREEN

Scene from "Love's Battle," the Climax Film Corporation's state rights feature
starring Joe Moore and Eileen Sedgwick. Joe is a brother of Tom, Owen and
Matt Moore.

pillIllllll!!lllll!!l!IIIIUIIIIIIIIIIllllllllll!llllll!!llllll)lllllllllllllllllll!IIIIIIIIIIIIIH

I A Production for Every Requirement I

Hodkinson Has Seven Different Classifications Under j

Which its Pictures are Grouped, Enabling Exhibitors j

To Choose Ones Most Suitable for Their Clienteles j

HiiniiiiiiiiiiiiiMiiiiM^^

WW. HODKINSON CORPORA-
• TION realizing the diversified
demands of motion picture fans, ha>
listed its productions under seven clas-
sifications. It is believed by company
officials that in this list are pictures
which will fulfill the requirements made
on any exhibitor by his clientele. The
list follows:

* * *

1. Big, spectacular, lavish productions:
"Sex" and the soon-to-be-released "Love
Madness," the latter to be published
soon.

it is called and it was made from F. N.
Westcott's book, "Dabney Todd," by
Irvin V. Willat.

* * *

Thus it is seen that seven different
types of pictures are to be found on the
Hodkinson program. Hodkinson pro-
ductions have met with popular favor
everywhere and their fame is spreading
daily, it is declared.

2. Westerners: Benjamin B. Hampton
productions such as "The Westerners,"
"Desert Gold," "The Sagebrusher" and
"Riders of the Dawn."

* * *

3. Pictures dealing with great, big
stories of present day conflict of which
"The Dwelling Place of Light," sched-
uled for early publication is typical.

* * *

4. Sea stories: "Bucko McAlister,"
the next J. Parker Read, Jr., production
starring Hobart Bosworth.

* * *

5. Pictures with locale laid in the
South of which "The Kentucky Colonel"
is representative.

* * *

6. Mystery stories: The sort of pic-
tures in which Robert Brunton has been
presenting J. Warren Kerrigan, stories

of plot and counter-plot.

* * *

7. Rural drama: Hodkinson is shortly
to publish a drama in which sheer in-
tensity, punch and humanness are its
outstanding features. "Down Home"

Big Film Footage in the
Feature, "Black Beauty"

After an effort of two months, during
which nearly 100,000 feet of film were ex-
posed, Director David Smith has com-
pleted the animal sequence for "Black
Beauty," Vitagraph's coming picturiza-
tion of the famous classic by Anna
Sewell. He is preparing his cast for the
human characters of the book, and work
on the production proper has been com-
menced.

The large footage of negative was
required to get much less than 1,000 feet
of perfect scenes of "Black Beauty,"
itself, and the other animal characters in
the book. The picture opens and closes
with the horses alone. The feature has
been in the course of production for the
past two months or more. At least two
or three more months will be spent on it.

Dead Men
Tell No Tales

Director Triumphs in
Doraldina Production

Feature Is Being Placed on
State Right Market by
Elmer McGovern

Elmer J. McGovern, distributing "The
Woman Untamed," in which Doraldina
is featured, upon the state right market,
attaches unusual importance to the com-
ments of those to whom the picture has
been shown, a surprising percentage of
which are reported as centering upon
the directorial phase of the production.
This trend of the general remarks, when
the nature of the attraction is consid-
ered, is construed as reflecting more than
ordinary credit upon the director.

The story details the adventures of
the chief character, portrayed by Doral-
dina, the dancer, following her escape
from a burning ship and arrival at a
cannibal island where the life preserver
which she wears becomes a sacred em-
blem in the estimation of the natives,
who consider the stranger a goddess.
It is in the weaving about this angle
of the story of a unique human interest
theme that the director is said to have
triumphed.

A point is also made of the fact that,
despite the dances performed by Doral-
dina, fantastic and abandoned measures
required to interpret the atmosphere of
savagery supposed to prevail upon the
island, the. picture is not lurid, sensa-
tional or overdrawn. By reason of the
combination of human interest appeal
with the more obvious elements of the
story it is argued that a box office at-
traction of "return date" caliber has been
produced.

Lenwood Company Extends
Indiana House Holdings

BLOOMINGTON, IND.— A new the-
atre will be erected on the Smallwood
lot in East Kirkwood avenue by Len-
wood Amusement Company of Indian-
apolis. Fred B. Lenwood is president
and general manager; H. H. Woodsmall
is secretary and treasurer, and Judge
Charles E. Henderson is vice-president
and general counsel.

In addition to the four downtown the-
atres in Indianapolis and the Bedford
circuit, the corporation has plans for
different mergers which will make it the
largest combination amusement concern
in Indiana for vaudeville and motion
pictures.

Consolidated Company To
Build House in Ft. Wayne

FT. WAYNE, IND.— Ground will
shortly be broken and construction start
on a new $500,000 theatre building on
the south side of Wayne street, just east
of Calhoun street. The builders will be
Consolidated Realty and Theatre Com-
pany, Albert F. Brentlinger, general
manager.

The company has acquired the Kappel
and Schick properties and the Kappel
building will be razed to make room for
the new theatre building. The structure
will be four stories and is expected to
be completed by the fall of next year.

Alleman to Build House

CLINTON, I A.— P. D. Alleman, man-
ager of Strand theatre, will begin soon
the erection of the largest motion picture
house here, at a cost of $60,000. It will
have a seating capacity of 1,500.

September 11, 1920 EXHIBITORS HERALD

Educational Exchanges Open Drive
To Book "Torchy Comedies" Series

Claim Record in Number of Showings at First Run
Theatres for Two Reelers Made from Stories
By Sewell Ford— Book Stores in Tie-Up

With the first three comedies com-
pleted and ready to show exhibitors,
Educational Exchanges are starting a
drive, in connection with the book store
tie-up, to call attention to the Torchy
Comedies, a new series of two reelers
made from the stories by Sewell Ford.

A record is claimed with the bookings
at first run theatres. S. Barret McCor-
mick, former managing director of the
Circle, Indianapolis, and now directing
the new Rivoli in Toledo, was among
the first to book the entire series and
is announcing these under the general
heading of "screen novelties."

Included in the theatres that are show-
ing these pictures regularly are the
Rialto, Washington; the Euclid. Cleve-
land; Tivoli, San Francisco; Walnut,
Cincinnati; Strand, Louisville; the
Ascher Brothers chain; the entire But-
terfield circuit; the Rowland and Clark
chain in Pittsburgh; the Turner and
Dahnken circuit and many others.

Torchy Comedies are being published
monthly, the second having just been
published. The initial one carries simply
the title "Torchy," since it introduces the
famous red-headed office boy, stories of
whom have appeared in seven volumes
and are still appearing in leading news-
papers of the country. "Torchy Comes
Through" is the second and it will be
followed by "Torchy in High." Produc-
tion activities are well advanced on other
issues.

Ford Stories Widely Read

In its advice to exhibitors, Educational
is pointing out strong points in selling
the pictures to the public. The Sewell
Ford stories have been before the public
for nearly ten years. After appearing in
leading newspapers and magazines, the
groups of stories are then published in
book form by E. J. Gode, and later in
popular edition by Grosset and Dunlap.
Six of the volumes have appeared in
the popular edition and the others will
soon follow.

Grosset and Dunlap has just distributed
to 15,000 book dealers in the United
States and Canada large window cards
carrying a reproduction of the original
advertisement which appeared in the
Exhibitors Herald and calling attention to
to the fact that Torchy is now in motion
pictures, and inviting the public to see
the comedies at their theatres. Because
of the fact that these comedies appear
monthly, it is pointed out that dealers
are not taking the risk of having the
volumes left on their hands, as has been
often the experience in case of tie-ups
with feature pictures, but that there will
be a recurring demand for the books.
Educational is sending each of its ex-
changes full instructions for arranging
these window displays.

In addition to the book tie-up, the
Torchy stories are being published every
two weeks, in fifty of the leading dailies
of the country, many of which, including
the Boston Herald, have accorded full
pages of illustrations to scenes from the
comedies.

Cooperate with Book Stores

Several exhibitors have reported that
additional interest in the comedies is sup-
plied by the practice of showing just

which of the stories provide material for
the comedy. Dealers have been in-
structed with the proper manner of
making this particular display. One
manager in a mid-western city reported
that he believed every person in his sec-
tion has read the Torchy stories and that
they all wanted to know in advanoe just
what stories would be shown them on
the screen.

Many exhibitors have also made cap-
ital by exploiting the red-headed idea.
Exhibitors Herald recently printed the
story of how Manager Hugh Otis of the
Lyric theatre, Hackensack, N. J., ran the
first Torchy for a week as the result of
a red-headed contest in the newspapers.
Special morning matinees for all the red-
headed youth of the city have been found
valuable in drawing crowds and getting
attention from the daily press.

In each press book Educational is of-
fering new exploitation opportunities
that have been tried successfully by ex-
hibitors.

Three gripping scenes from "While New
York Sleeps" the Fox Special, staged
by Charles J. Brabin.

Important Changes

In Universal Staff

Singerman to Head Program
And Film Editing to
Succeed Roskam

Important changes in the personnel at
the Universal home office have just been
announced, the principal one of which is
the appointment of Sydney Singerman as
the head of the program and film editing
department. He takes the place made
vacant by Edward M. Roskam, who re-
cently resigned to become the film ed-
itor, title writer and head of the program
department of the Fine Arts Pictures,
Inc.

With Universal Six Years

Singerman has been with Universal for
six years. He is a native of Manchester,
England, but since his arrival in the
United States nine years ago has become
an American citizen. He started with
Universal as an office boy and gradually
worked his way up. For the past two
years, with the exception of a period of
service in the American Army during the
war, he has been assistant to Mr. P. D.
Cochrane, Universal's poster department
chief.

Roskam left the Universal after sev-
eral years as film editor. He previously
had been in Mr. Laemmle's employ in
the old Imp days, when the Universal
head first began to produce pictures. At
one time Roskam was president of the
Life-Photo Film Corporation, which
made a series of ten special productions.
Roskam will establish a department for
fine arts" to do cutting, editing and titling
for the trade .

Talbert Is Promoted

Another recent acquisition in the Uni-
versal Home Office is that of a manager
of supplies. The appointee is F. W. Tal-
bert, who formerly was Universal's trav-
eling auditor for foreign exchanges. He
recently returned from a six months' in-
spection tour of Universal's South Amer-
ican branches and agencies. He has been
with Universal eight years, having en-
tered the employ of the corporation as
a bookkeeper In the Portland, Ore.,
branch exchange.

New House for Harlem

With Big Roof Garden

NEW YORK.— Harlem will have a
new $700,000 theatre in East 116th street,
built by Dyla Corporation, which has
leased buildings at 176 to 180 East 116th
street, running through to 177 East 115th
street, occupied for many years by the
Borden Farm Products Company.

The plot has a frontage of 75 feet, run-
ning back 100 feet. It has been taken
for a term of forty years at a rental
which will aggregate about $450,000.
The house will seat 1,500 people and will
have a roof garden to seat a similar num-
ber. The latter will be laid out in Italian
effects, including cascades, fountains and
grottos.

Open Pantages in L. A.

"The Courage of Marge O'Doone,"
Yitagraph's big special, was the produc-
tion selected by Alexander Pantages, the
vaudeville impresario, as the feature with
which to open the new theatre in Los
Angeles bearing his name. The new
theatre is part of a new ten-story build-
ing in the heart of the business center of
the city at Seventh and Hill streets, and
supplants the old Pantages theatre in
Broadway.

EXHIBITORS HERALD

September 11, 1920

!(GllLS il OF PICTURES OF THE WEEK

JIIIUUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1UIIIIIIIIIIIIIIIIIIIIIIIIIIII1IIIIIII! 111! IIIIIIHIIIIIIIIIIIIlllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIINIIlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllU

"FORTY-FIVE MINUTES FROM BROAD-
WAY" (First National) presents Charles Ray in his
first film for First National. It meets expectations
for which the universal popularity of the play paved
the way, with a certainty of appeal to every class
of patronage. Special exploitation service in the use
of the song hits from the play are a valuable aid that
should be used in the picture's connection. Ray ap-
pears in the role of an ex-prize fighter, saves his
millionaire pal from designing women and finds his
own sweetheart, all in a night's excitement.

"STOP THIEF" (Goldwyn) offers Tom Moore
in an exhilarating farce that is certain to rouse a
riot of laughter and melt the stoniest to mingled
tears and mirth. Moore plays the part of a gentle-
man crook. With his girl pal he plans a haul from
a home wherein a wealthy wedding is taking place.
Gifts get into the pockets of the guests and they
believe themselves kleptomaniacs.

"THE WHITE RIDER" (Masterpiece) offers
Joe Moore, youngest of the family of stars, and
Eileen Sedgwick in a good Western drama with a
surprise finish. A mystery twist is given the part
that a secret service agent plays in the mining coun-
try when a miner is framed on a fake murder charge
by a dishonest gold assayer and the manager of an
Eastern syndicate.

"A SPLENDID HAZARD" (First National) is
a powerful character portrayal presenting Henry B.
Walthall. He appears as a. war correspondent and
fanatic, and his conviction that he was destined to
be a Napoleon Fourth leads a party of people through
mysterious experiences and adventure in search of
buried treasure on the Island of Corsica. The picture
will please the lovers of depth in the drama and be
agreeable to those fond of excitement.

"ROSE OF NOME" (Fox) is a melodrama set
in its majority of scenes in an Alaskan dance hall. It
takes there an abused wife (Gladys Brockwell) who
accepts the aid of a crook in order to get away from
her husband. She finds a guardian and rescuer in a
French-Canadian who takes her to happiness. A
baby and a clever dog supply heart-appealing touches.
There is plenty of action and dramatic scenes are
frequent.

"CIVILIAN CLOTHES" (Paramount) presents
a clash of snobbery and aristocracy between a society
girl and the soldier husband whom she acquires while
on canteen duty in France. Transplanted into her
home atmosphere, his taste for the emphatic in
clothes jars on her cultured senses. To teach her
the lesson of democracy he takes a position as butler
in her home. Movement is lively and surroundings
attractive. Tom Meighan and Martha Mansfield play
the important parts in finished manner.

"THE CHORUS GIRL'S ROMANCE (Metro) is
the screen adaptation of an F. Scott Fitzgerald story
of youth and love. Gareth Hughes comes to the fore

with an uncommonly excellent performance in the
part of a Yale "grind" who marries one of the
Frivolities chorus. It seems certain of success every-
Avhere, and the exhibitor should make it a point to
give it fitting presentation and exploitation.

"THE NOTORIOUS MISS LISLE" (First Na-
tional) is the "woman-with-a-past" theme handled
differently and with artistic touches, starring Kath-
erine McDonald in effective emotional display. The
thread of continuity is built upon the wronging ac-
cusation that smirches the character of the wife of
an Englishman, whom she leaves until the situation
is straightened out to their happiness. Photography
is good and there are many picturesque exteriors.

"THE WITCH'S LURE" (Capital) is a picturi-
zation of a screen play that follows the line of
melodrama. It is placed in Texas oil lands, and
concerns the tribulations of an invalid father and
faithful daughter over whose home hangs a mort-
gage. There are intriguing oil promoters who con-
nive against them. Thrills include the rescue of
the girl from the top of a burning oil well, with the
hero accomplishing it by the use of an aeroplane.

"FICKLE WOMEN" (D. N. Schwab Productions,
Inc.) presents David Butler in a comedy-drama of
considerable promise. The star has a pleasing per-
sonality and plays his part capably and understand-
ingly. Lillian Hall also deserves special mention for
her performance, though the cast as a whole gives
uniform support. Advertising based upon the title
should bring results, and the picture justifies such
advertising.

"WHISPERING DEVILS" (Equity) may prove
satisfactory entertainment in certain theatres but can
scarcely be recommended for general exhibition.
Dealing in sensational manner with a story based
upon a religious theme, it is not calculated to please
the better type of patronage. Conway Tearle,
Rosemary Theby and other well known players in the
cast make the best of their opportunities, but will
hardly find their popularity advanced by reason of
their participation in the production.

"DEMOCRACY" (Democracy Photoplay Co.)
deals intelligently and fairly with the struggle be-
tween capital and labor, giving, the while, entertain-
ment of high order. William Nigh and J. H. Gil-
more have the more important roles and make every
opportunity yield up its maximum in dramatic power.
The production should leave behind it a favorable
box-office record.

"UP IN MARY'S ATTIC" (Fine Arts) gains
distinction as a feature comedy with a plot. This
unusual element in a production of the type gives
substance and holding power to the whole which is
not commonly present. The production is up to
standard in every respect and contains a cast of
seasoned comedy players. It should acquit itself
creditably at the ticket window.

i... milium inn. iimmiimiiiiiim i m in nn mum.

REVIEWS

Charles Ray in

FORTY-FIVE MINUTES FROM
BROADWAY

Five-part comedy-drama; First National.
Directed by Joseph de Grasse.
Published in August.

OPINION: Fulfilling all the promises
of previous effectiveness as an unquali-
fied certainty in popularity, Charles Ray
presents herewith in his initial First Na-
tional feature, a performance certain to
go over big.

Additionally, there is the strong com-
bination here, a favorite star and the
screen presentation of a stage play which
made a tremendous success the country
over when George M. Cohen produced
it. Indeed, so permanently popular
have its song hits been, "Forty-five
Minutes from Broadway," "So Long,
Mary," and "Mary's a Grand Old
Name," that they are being put out in
exploitation by First National for this
screen play. They should be pushed
strongly everywhere in connection with
the showing of the picture.

Charles Ray departs from his char-
acteristic village youth role, but finds
plenty of opportunities for the man-
nerisms which have made his style and
skill so universally known that it needs
no comment. This time he is a lightweight
fighter, pal of a lad who is believed to
have come into millions. In the home
of wealth where the pal makes a place
for him, there are highly entertaining
contrasts between the uncultured youth
and his refined surroundings, and his
limited acquaintance with the conven-
tional provoke many laughable situa-
tions. One of the best guarantees of a
laugh is the scene in which the mourn-
ing widow, weeping for the departed
uncle, is "jazzed" out of the house by
the frolicsome youth, Kid Burns
(Charles Ray). Prize fight parlance
and a fountain pen that establishes his
right to the title of "seccetery" are his
stock in trade and make for much that
is humorous.

The star and the leading woman.
Hazel Howell, who plays the part of
Mary, the housemaid and his sweetheart,
do capital work together in many ap-
pealing scenes. Donald McDonald,
Harry Myers, William Courtright.
Eugenie Besserer and Mary Foster are
others of the cast who do good work.

SYNOPSIS: Kid Burns, an ex-priz-
fighter, is established in the household
of his millionaire pal as the latter's
"seccetery" and self-appointed guardian.
The millions have come to the friend be-
cause a dead uncle left no known will.
The friend becomes the prey of a for-
tune-hunting mother and daughter and
is rescued from their machinations by
the sagacity of Kid. Kid also batters
his way into the heart of Mary, the real
heir, who in the end passes up her claim
to the wealth to become his wife.

UP IN MARY'S ATTIC

Six-part comedy; Fine Arts.
Directed by Harry Watson.
Published in August.

OPINION: A plot that might have
made an interesting comedy-drama
proves infinitely more valuable as a basis
for the events in "Up In Mary's Attic."
a five-part farce that merits the name

and footage. The picture seems destined
to win box office and popular success.

There is one unusual phase in the
screen entertainment offered in Mr.
Garsson's presentation, and that is that
"Up in Mary's Attic" is a comedy photo-
play with a plot, one that can be fol-
lowed with interest even if interrupted
frequently with bursts of laughter. In-
dications point to a collaboration be-
tween the director and the man at the
camera, with the result of good photog-
raphy, lighting and an intelligent con-
ception of what the sets required should
be. There is, also, an unexpected smooth-
ness in the continuity for a play of its
kind.

While Baby Virginia Stearns is by far
the most appealing player in the cast,
Eva Novak as "Mary" showed ability
and Jack Langdon, as the secret hus-
band, did as well with the part as the
part allowed.

With all the bathing girls' shapely
figures in a chorus of girls attending
the same school as Mary, "Up in Mary's
Attic," will appeal to diversion seekers,
especially of the masculine gender.

SYNOPSIS: Mary, a pretty girl who
is a student at a ladies' seminary, is
secretly married to the director of gym-

nastics of the school. They are as much
in love with each other and together with
their baby, as when their courtship of
two years previous culminated in the
tie that binds. Mary is unable to an-
nounce the marriage on account of a stip-
ulation attached to her inheritance
which she is to receive when twenty-
one, provided she is still single. Other-
wise, the money is to go to charities.

The principal of the school has a
worthless son, for whom he has aspira-
tions. Learning of Mary's possible in-
heritance, he endeavors to bring about a
match and the son, in turn, resorts to
the unscrupulous efforts of all villains in
plays, with a view to the same end.

Mary's baby is cared for by an In-
dian nurse, whose shack is near the
school and Waldo Penmanink, the son
of the Professor, discovers their secret.
Believing they are discovered, the couple
hide the baby in the attic of the semin-
ary, and then the trouble which promote?
the fun starts. The usual developments
finally expose them, but after Mary's
twentieth birthday makes her eligible to
the fortune, providing a happy ending
and saving an embarrassing situation for
the young people with a deep dyed secret
in their lives.

- 9

Charles Ray and Dorothy Devore in a scene from "45 Minutes from Broadway."

(First National)

EXHIBITORS HERALD

September 11, 1920

David Butler in

FICKLE WOMEN

Five-part comedy-drama; D. N. Schwab

Prod., Inc.
Directed by Fred J. Butler.
Published on the state right market.

OPINION: "Fickle Woman," taken
from the Saturday Evening Post story by
Sophie Kerr, "Sitting On the World,"
carries with it the attributes of popular
success. It is essentially drama, but has
as well comedy touches of genuine value.

David Butler as Calvin Price gives an
effective portrayal of the young war
hero. His personality is of the type that
registers convincingly without distortion
of the character assumed, yet dominates
the picture. Lillian Hall as the slavey
also impresses favorably, and Eugenie
Besserer contributes a realistic mother
characterization. Others in the cast play
well up to the lead and make the whole
a well-rounded out performance.

Following a somewhat deliberate in-
troduction the action gains headway and
impressing force steadily and progresses
through a series of interesting situations
and complications to the satisfactory
ending.

Direction, lighting, photography and
the mechanical details of production are
well managed and uniform in quality.
With the title and story for use in adver-
tising there is reason to believe that ex-
hibitors generally will find the attraction
a satisfactory box office attraction.

SYNOPSIS: Calvin Price returns
from France with two medals for
distinguished service. He lives in small-
town atmosphere, and word has circu-
lated before his arrival that he has
Rambled and drank while in the army. The
little village is up in arms against him,
and to his keen disappointment there is
no one at the station to greet him. His
former sweetheart sides with the com-
munity and the only friend he has is
little red-headed Rosy, a slavey, who
works on the Price farm. The young
hero, being of a good-natured disposi-
tion, only smiles and goes about the work
on his father's farm ignoring the indif-
ference of everyone. It develops that
a certain young fellow of the town, who
has fought in France with him, has cir-
culated these lies about him, through
letters to his brother, a slacker, in order
to win the girl who was Calvin's sweet-
heart. Calvin learns of this, gives both
brothers a good beating, makes them
confess the truth, and is once again
placed in the good graces of the com-
munity. The fickle sweetheart, now con-
vinced, is ready to take Calvin back, but
he turns to Rosy, the little red-head,
who has now blossomed forth into a
lovely flower, for his bride.

Gladys Brockwell in

ROSE OF NOME

Five-part drama; Fox.

Directed by Edward J. Le Saint.

Published in August.

OPINION: As a "good bad" woman,
the standard of skill and vehicle that has
served Gladys Brockwell in the past is
more than sustained in this, the latest
of her features for Fox.

The part which she plays is an appeal-
ing one — that of a good woman in the
evil elements of an Alaskan dance hall,
where fate has driven her from the bru-
tality of her Canadian husband. Forced
by financial circumstances to carry
through the duties of a dance hall girl,
she becomes the center of interest for
good men and bad.

Miss Brockwell is attractive in the

part and plays with admirable skill
through the dramatic and melodramatic
events that succeed one another in the
rapid action. Her supporting cast is
good, and includes two elements of cer-
tain appeal — a baby and a most intelli-
gent dog. The latter does interesting
work in the aid of his master and the
girl, and there are several scenes wherein
tne dog and baby figure attractively.

Scenes are in the north country, in
a Canadian lumber camp and in Nome.
Outdoor shots are clear cut and pic-
turesque. In fact, the photography
throughout is of that character. Light-
ing is impressively good. The story is
absorbingly human. The outcome of the
murder of the brutal husband, which
happens soon after the story begins, is
not easily imagined. There is a distinct
surprise in the twist of the tale that
throws suspicion on the wife, and her
exoneration and rescue from the real
offender make a climax and conclusion
that hold the interest intently.

The picture will certainly interest those
to whom heart interest is engaging. The
patron who wants romance, thrills and
exciting turns of events will find them
in the feature.

The summer is offering a number of
nroductions with settings in the snow
lands of the North, and this one well
merits the suggestion of weather con-
trast that all desire. Decorative lobby
effects in imitation ice and snow and
scrub foliage, with the promise of lower
temperature within the theatre, should
invite extensive patronage.

SYNOPSIS: Rose, wife of a Canadian
lumberjack, forced by his brutality to
drudgery without and within the home,
yields to the temptation to find relief
from her misery in defying her husband
and attending a neighborhood dance.
She is aided by Hilton, a man from the
States, in accomplishing this. Later,
after the husband has dragged her home
from the party and further abused her,
he persuades her to escape with him.
He establishes a dance hall in Nome, and
she works there to raise funds for escape.
She is loved by Anatole, French-Cana-
dian, and is desired by Hilton even be-
fore the death of his wife and the birth
of the baby, who is given to the care of
Rose with the death of the mother. Hil-

Joe Moore nnd Kllecn Sedfovick In n wrene
fpom thi- Masterpiece Film I)lNtrl»utln«r
Corp. featnre, ••The White Kid«T."

ton uses Rose's love for the baby to
drag her away with him when the law
trails him as the murderer of her hus-
band— a crime of which she is hereto-
fore ignorant. Anatole and his dog res-
cue her and the baby and, with the death
of Hilton, a happy household is estab-
lished.

Joe Moore in

THE WHITE RIDER

Five-part drama; Masterpiece.
Directed by William J. Craft.
Published in August.

OPINION: Punch and pep and lively
action that carry the thrill of the west-
ern atmosphere into the wide popularity
that attends just now upon plays of the
sort provide Joe Moore in this picture
a chance to win enthusiastic favor.

In this secret service drama of the
Southwest there are unexpected situa-
tions racing over one another and finish-
ing with startling climax and conclusion.
They grip and fix the attention and in-
terest and carry them fascinated through
the five reels.

Joe Moore appears to better advantage
than in any previous production. The
star is all that could be demanded of the
hero of the Southwest setting, a secret
service operator detailed to run down a
gang of outlaws who have robbed a mail
train. There is little that Joe Moore
does not do in the way of athletics and
trick riding, and he has the dash and act-
ing ability, also the goods looks, that
make the Moores screen favorites.

The acting of the rest of the cast is
admirable. Eileen Sedgwick lends very
good support in the part of Jewel Brand.

Western bandits and riders might be
made advertising agencies to box office
advantage.

SYNOPSIS: Pay day in a mining
camp at Rawhide introduces the mysteri-
ous White Rider, in white gown and
cowl, awing the natives of the South-
west country, who are ignorant of his
purpose among them. There is also
Chauncey Day, a stranger, mingling
with them, attendant upon Jewel Brand.
Put to the test, the lover's courage is
proved apparently lacking. The girl
shows more approval for the White
Rider, who has rescued her father's min-
ing operations from dangers. In the end,
proving the savior of the father's money
and of his honor, the White Rider and
Day are proved to be one and the same,
and the girl finds she has given her
heart to a brave man.

JEWISH POLAND TODAY

Jewish Pictures Corporation.
Published in August.

OPINION: The feature footage of
"Jewish Poland Today" is of an in-
formative rather than of an entertaining
nature. It simply though graphically
tells the tale of the great suffering and
want endured by these persecuted
people.

There would be no value in present-
ing the picture unless to use it as an
exhibitor would use a travelogue. It
points out historic spots and vividly
describes the effects of the deplorable
conditions in Poland. The photography
is expert and even if the camera outfit
may have fallen short in foodstuff, their
work plainly depicts that they carried
the necessary photographic supplies.

In a segregated Jewish neighborhood
or settlement this picture would be most
appreciated.

September 11, 1920

EXHIBITORS HERALD

Viola Dana in

THE CHORUS GIRL'S
ROMANCE

Six-part comedy-drama; Metro.
Directed by William C. Dowlin.
Published in August.

OPINION: Following the general
style of the recent popular Viola Dana
vehicles, "The Chorus Girl's Romance"
stands head and shoulders above the
mass of comedy-dramas of the day. Ex-
hibitorial report will doubtless charac-
terize it one of the popular successes of
the season.

It has a veracious characterization of
a chorus girl heroine by the inimitable
Viola Dana. It presents Gareth Hughes
in a performance that may well be ex-
pected to place him among the screen
celebrities and assure his own headlining
in the near future. The combination in
this feature, together with the story that
F. Scott Fitzgerald created first for the
Saturday Evening Post, makes triple
points of appeal that will doubtless prove
irresistable.

Fitzgerald is the young Yale student
whose book, "This Side of Paradise" has
been creating a literary furore for many
months. The stressing of his name in
advertising is a strong bid for high grade
patronage. Titles have been taken from
the story, and they are unique and dis-
tinctive in their rare humor. The audi-
ence viewing the picture at the Rose
theatre, Chicago, laughed heartily at
practically every title.

Too much emphasis cannot be laid up-
on the clever playing of the two cast in
the lead. Their work is natural and easy
and seldom is the spirit of optimistic
youth, secure in its first wild throes of
love and honeymoon days, put over with
such appeal. The entire cast plays up to
their lead.

The picture is a wholesome portrayal
of the romance of a young chorus girl,
used to the wiles of the world and men,
and the world-ignorant "grind" whose
life at eighteen just begins when he dis-
covers that he is in love. There are
good scenes when a third member comes
into the family, and their efforts to keep
the firm of "Head and Shoulders" above
the engulfing danger of the waters of
high living costs, are certain to meet
with sympathy and approbation.

The high cost of living note might be
introduced into advertising in ways that
will suggest themselves to the ingenious
exhibitor.

SYNOPSIS: "Head and Shoulders"
is the team of high living cost fighters
composed of Marcia Meadows, chorus
girl and shimmy dancer, and Horace
Tarbox, highbrow. They meet as the re-
sult of a dare proposed to Marcia by
a student cousin of Horace, prompting
her call upon him in the effort to win
a promised gift of perfume if she will
''vamp" him. The realization soon after-
wards that her dancing is something
more than hard work, shames her from
the stage and into the heart and home
of the young authority on philosophy.
Financial embarassments force him into
a career as an acrobat, and an accident
makes her a successful author. A baby
comes upon the scene, and the struggle
of the three against numerous odds
makes their final victory the happier end-
ing.

Conway Tearle in

WHISPERING DEVILS

Six-part drama; Equity.
Directed by Harry Garson.
Published in August.

OPINION : Frankly sensational as to
subject matter and treatment, the pur-
pose of "Whispering Devils" is difficult
to fathom. It may be that there are the-
atres where material of the type may
be shown without bad results but it is
not for such theatres, if they exist, that
all concerned in the making of ever bet-
ter pictures are laboring.

The settings are well chosen and the
photography does full justice to the at-
tractive locations used. The direction
is less deserving of praise and the action
moves slowly, which is sufficient com-
ment for the technical side of the pro-
duction.

The important thing for exhibitors to
know is that they will find it difficult to
advertise the picture without giving of-
fense and more difficult to screen it satis-
factorily. Such patrons as are not an-
tagonized by the sensuous narrative can
hardly be expected to accept it with
enthusiasm.

Conway Tearle, Rosemary Theby, and
other capable players in the cast are
worthy of infinitely better things. If the
picture gains circulation the members of
the cast can scarcely be expected to ex-
perience increased popularity because
of it.

Such advertising possibilities as are
present are of the lurid, sensational vari-
ety that need not be pointed out to such
showmen as see fit to use them.

SYNOPSIS: Michael Faversham,
vicar of a fishing hamlet, finds his con-
gregation increasing in number so rapid-
ly as to give rise to need of a new and
larger church. Audrey Lesden, a beauti-
ful woman seeking peace after matri-
monial difficulties, visits the church and.
favorably impressed, makes a generous
donation. The vicar later finds himself
unable to clear his mind of thoughts re-
garding her and goes to an island to
prepare his sermon in quiet. Here he
meets Audrey and they are forced to
spend the night, as they believe, alone.
But they are observed by the father of

a girl whom the vicar has recently forced
to make a public confession of sin and
the father now insists that the vicar do
likewise. He does so and leaves the vil-
lage, later finding Audrey, whose hus-
band has died, and marrying her.

Sennett players in

IT'S A BOY

Two-part comedy; Paramount-Sennett.
Published in August.

OPINION: The trained-dog-cunning-
baby popularity is taken advantage of in
the choice of bright spots for this screen
frolic of the Sennett players. Scenes
open in and outside a blacksmith shop.
There is lively skirmishing in and out
and around about it with hot horse-
shoes, and excitement soon comes in the
reported suicide of the blacksmith's
daughter. There is a novel and graphic
showing of her father groping for her
at the lake bottom.

Then comes the baby by parcel post.
The postal clerk, who heretofore has
spurned her love, reads the letter ac-
companying the baby to learn that it is
heir to a fortune. Attempting to conceal
the baby until after the wedding, he tries
to marry the girl. The clever dog aids the
baby to escape from hiding and arrives in
time to foil the plan of the false lover.

Sunshine players in

MARY'S LITTLE LOBSTER

Two-part comedy; Fox.
Published in August.

OPINION: There is no Mary nor
no lobster in this picture, but their ab-
sence is just another one of the ridicu-
lous absurdities of the usual Sunshine of-
fering. Slim Summerville carries the
honors among the troupe of slap stick
players, particularly in the scene wherein
he wades out to the rescue of a girl in
a leaking boat.

The Sunshine bathing girls frolic about
the beach along which the scenes are
laid. The plot is negative, but is carried
on a thread of romance between the girl
and her rescuer who is proved a crook in
time to prevent the wedding. There are
scenes in a dodger's tent in an amuse-
ment park that will bring a hearty laugh.

EXHIBITORS HERALD

September 11, 1920

Tom Moore in

STOP THIEF

Five-part comedy; Goldwyn.
Directed by Harry Beaumont.
Published in August.

OPINION: Tom Moore in a farce
that travels with rocket rapidity, wherein
he is seen in one of the best roles of his
career, offers entertainment that should
give unusual satisfaction.

As a stage play "Stop Thief" scored
an exceptional hit with its humor, and
the picture will as certainly suit the
popular fancy.

Tom Moore brings to the role an ex-
cellent interpretation. As the thief, dis-
arming suspicion with his good looks
and genial manner, with his girl accom-
plice he invades a wealthy home during
the wedding of the daughter of the
house. Then comes a scene that should
evoke a riot of laughter, wherein the
-wedding guests grovel about after a
missing warrant with ridiculous
complications.

There is no slapstick comedy; it is all
clean, rapid fire fun. Its wholesomeness
will appeal to the taste favoring the
play of that sort, and there is contrast-
ing pathos in the love scenes between
the crook and his girl that temper the
whole with an effective touch of the
pathetic.

The lighting effects, the scenes in the
country estate of the Carr family, in-
teriors and exteriors, are artistically
done. The cast that assists — including
Hazel Daley, Kate Lester, Raymond
Hatton and others, meet the require-
ments of their characters and of the
play's superiority.

An exploitation hint is the engaging
of a motorist to dash through the streets
with a motorcycle "cop" carrying "Stop
Thief" signs, hot in pursuit.

SYNOPSIS: Jack Dougan (Tom
Moore), a thief, and his accomplice and
sweetheart, "Snatcher Nell" (Hazel
Daly), plan one last clean-up, then mar-
riage and a home of their own. The
girl finds opportunity in the home of
Mr. and Mrs. Carr at the time of the
wedding of their daughter, serving as a
maid. Wedding gifts begin to disap-
pear. Carr has an inherited kleptomaniac
tendency known only to himself and his

wife. Suspicion lights first on him, then
on another member of the family or of
the guest party and things move with a
whizz until there comes the detection of
the thieves, their foregiveness and a
triple wedding to conclude the stirring
events.

Katherine McDonald in

THE NOTORIOUS MISS LISLE

Five-part drama; First National
Directed by James Young.
Published in August.

OPINION: The frailty of trust that is
tested at some time in the life of every
married couple when the past casts a
shadow on the present presents a prob-
lem in this picture that will arouse sym-
pathetic understanding in the heart of
the world at large.

The specter that haunts "The Notor-
ious Miss Lisle" when she marries with-
out revealing her past, is kept myster-
iously suspended until the concluding
scenes of the pictures. Meanwhile there
happens a chain of events that affords
opportunity for dramatic work that
Katherine McDonald as the wife meets
with an emotional ability much above
the average in skill. Combine this with
excellent work of other members of the
cast, place them in surroundings that are
charming and with superior photog-
raphy, and there could be no other re-
sult than a picture as worth while as
this one. #

The star is elegantly gowned, a matter
that always interests the feminine pat-
ronage. Considering the records that
previous pictures with this star have
made, there is no reason to doubt that
this picture will lend impetus to their
popularity. The title of the picture as-
serts its box office value, but it should
be stressed that the play is not luridly
sensational.

Scenes that are laid in Brittany open
the story in picturesque locality. The
foreign atmosphere is well achieved, and
the visit of a band of roving harlequins
and glimpses of children of Brittany are
appealing. There is a 'wedding scene in
a little foreign church that is artistic
and gives the star opportunity to please
the eye in bridal array.

Nigel Barrie plays the part of the
husband and is a capital mate for the
many scenes in which the two do team-
work. Others in the cast are Margaret
Campbell, Ernest Joy, William Clifford
and Dorothy Cummings.

There is a smoothness and commend-
able continuity throughout the produc-
tion that make it continually interesting,
and its appeal is varied enough to meet
the taste of the general patronage.

SYNOPSIS: Mr. and Mrs. Lisle and
their daughter Gaenor are introduced in
a Brittany fishing town, whither they
have fled to escape notoriety attendant
upon the name of their daughter. Peter
Carstin, an Englishman, meets and
loves the girl, and in effort to cheer her
despondency suggests when they are
married that the past be as a sealed
book. During their honeymoon at a
Paris hotel a friend of Peter's acquaints
him with scandal that has pursued the
wife when she was made co-respondent
in a divorce case. She leaves Peter and
flees to England. Peter's wavering
faith is remade strong when he learns
her real innocence and he seeks her out
to beg forgiveness.

Edward Coxen in

THE WITCH'S LURE

Five-part drama; Capital.
Directed by Nat Deverich.
Published in August.

OPINION: A melodrama built on the
well-known plan of the mortgage hang-
ing over the heads of the invalid father
and the tender and solicitious daughter,
serves herewith a picture for audiences
who like thrills with every reel.

Its surroundings in the Texas country
mix a bit of the educational with the
excitement of the feverish lives led by
the men mad to make a fortune from
"The Witch's Lure," the oil wells. There
are two young and good-looking women,
playing their parts well. One is the
daughter of the threatened home, -the
other her faithful pal, a hoydenish tom-
boy. Convinced that the certain way to
aid her chum is to exercise her woman's
wiles, she leads herself into the clutch
of the villain, to be rescued by the vigi-
lant hero. Later comes a second rescue
— one of hair-raising character. From
an aeroplane the hero throws a rope
to the heroine atop a burning oil well
structure, and on it she slides to safety
on the wings of his plane.

Humor enters when the tomboy, Tex,
essays to don the clinging silks and
fluffy feathers of a modish vampire, in
her awkwardnes on French heels and
in the unaccustomed clothes. Intrigue
is a strong note of the plot.

The cast that plays in able way. in-
cludes Gene Gautier and Alice Hesse in
the respective parts of the heroine and
her pal; Spottiswood Aitken as the
father; Augustus Phillips as the villain;
Edward Coxen as the hero, and Charles
Mailes.

SYNOPSIS: With five days left to
pay the mortgage on their home, Peggy
Martin and her father sink all their
hopes on the striking of oil on the one
well on their property. A promoter by
the name of Brown seeks to plot their
ruin, bribing another rascally promoter,
Brill, to stop work on the well. To
meet their desperate need for money,
Tex sings to the oil camp men and seeks
also to melt the hard heart of Brill by
her woman's wiles, a plan suggested to
her by Bertha M. Clay novels. Brill,
about to leave town with his bribe from
Brown, assaults her, but is driven away
by Billy, an aviator in love with Peggy.
Brill waits until stock in the worthless

Tom Moore and John Lince in an amusing scene from "Stop Thief (Goldwyn.)

September 11, 1920

EXHIBITORS HERALD

"SO LONG LETTY" REACHES THE SCREEN

Walter Hiers, Colleen Moore and T. Roy Barnes in the Al E. Christie Production
to be distributed by Robertson-Cole

May Day well soars, and disposes of his.
Brown, furious at the double-crossing,
sets fire to the well, ignorant that Peggy
has climbed it to christen it. Her thrill-
ing rescue makes an exciting conclusion,
and Peggy finds consolation in another
swain.

Allan Dwan's

THE SPLENDID HAZARD

Six-part drama; First National.
Directed by Allan Dwan.
Published in August.

OPINION: With Henry B. Walthall
delineating in his best manner a char-
acterization ranging from the admirable
lover to the vindictive and cunningly
diabolical fanatic, Allan Dwan's most re-
cent contribution to the screen is one of
the strong, virile plays of the season.

It is a picture that the discriminating
patron will praise warmly. At the same
time, its abundance of thrills and stir-
ring adventure will absorb that patron-
age which likes excitement, and the ten-
derness of the love scenes will appeal to
those who favor the romantic. Nor will
those keen for beautiful scenes be dis-
appointed, for the setting is for a time
the superb country of Corsica, and the
surroundings are chosen with completely
artistic result.

Mr. Walthall plays the part of Karl
Breitman, former war correspondent.
Obsessed with the idea that Napoleon,
his ancestor, has given him the mission
to find buried treasure, the character
gives chance for compelling acting that
the star undeniably delivers.

Rosemary Theby gives artistic support
in the part of Hilda, a prima donna
whose faithfulness leads her after Karl
in his ruthless madness. Scenes between
the two are excellently acted with an ef-
fective contrast in the girl's devotion and
the man's hardness. Ann Forrest as
Laura Killigrew is unusually appealing.
Hardee Kirkland in the part of the Ad-
miral stands out prominently. The cast
is one of uncommon strength through-
out.

The mingling of the tragic with the
humorous affords interesting contrast.
The light comedy touches that begin
with the introduction of the household of
Admiral Killigrew supply a greatly rel-
ished bit of fun. They are adroitly made
to relieve the heavier parts of mystery
and adventure.

One of the scenes is a reproduction of
the tomb Of Napoleon. Surroundings are
at all times picturesque and convincing.

There is an exploitation suggestion in
the treasure hunt. Charts that sketch
a possible location of buried treasure in
the theatre wherein the picture is shown,
might be used in advertising matter.
Historical data regarding Napoleon
might be revived and connected with the
picture's theme.

SYNOPSIS: Possessed with the idea
that Napoleon, his ancestor, has entailed
him to find buried treasure in Corsica
and use it to restore monarchism in
France, Karl Breitman nurses his ambi-
tion to become Napoelon IV. He woos
Hilda Gobert, a prima donna, to obtain
a map that locates the treasure, then
spurns her. Financed by decadent
French nableman. Breitman sails for
America. There he is engaged as sec-
retary to Admiral Killigrew in whose
home another map is found. Then comes
the trip to Corsica, Breitman's finding
of the treasure and re-hiding of it, the
proved hypocrisy of his followers, a duel
between their leader and Karl, and the
latter's death.

J. H. Gilmore in

DEMOCRACY

Seven-part drama; Democracy Photo-
play Co.
Directed by William Nigh.
Published in August.

OPINION : There is so much to be
said for the story of "Democracy" that
no great amount of space need be given
over to description of the technical at-
tributes of the production, worthy as
they are. The direction, photography,
lighting, etc., are of high grade and de-
liver the story coherently and at-
tractively.

The narrative concerns the struggle
between capital and labor, treating the
subject in such manner as to bring out
the strong and weak points in the de-
fense of both parties to the conflict.

There is a rich man who wishes to
become richer, having won his wealth
by unfair means and willing to go to
any length to increase it. As the pic-
ture opens two boys, sons of the
financier's son, come to their grand-
parent with an appeal for aid from their
disinherited father. When the methods
by which he has gained wealth are ex-
plained to the boys one accepts them
readily and the other refuses tc be a
party to such schemes as are outlined.

David, the son who rejects the pro-
posals, goes to live with the "common
people," falls in love with a blind
girl who lives upon the estate, and
secretly marries her. Then his brother,
John, also sees and admires the girl
and succeeds in having her sight re-
.stored by an operation.

David goes to France in the service
of his country. John leads the girl to
believe that her husband has asked her
to live in the big house and remains at
home to amass further wealth.

The climax comes when John an-

nounces to his grandparent that he has
used a power of attorney which the
latter has given him to strip his bene-
factor of his wealth and gain possession
of it for himself. The same night he
launches a movement which will, through
inciting trouble between capital and
labor, increase his fortune materially, at
the same time making advances to the
wife of his brother.

David returns from France at the
critical moment and, in a dramatic
finish, sets matters right for all con-
cerned.

As a whole, the picture is a well pro-
duced, sound box office attraction. It
is based upon an important subject and
deals with that subject intelligently and
fairly. It should give satisfaction in
practically every quarter.

Kellerman Film to Test

f Claim for Slow Pictures

Annette Kellerman will enact a series
of slow motion pictures, under the direc-
tion of Western Pictures Exploitation Com-
pany.

Irving M. Lesser, general manager of the
organization, claims that slow motion
photography is at last perfectly regis-
tered for screen use. This statement comes
with the advent of the Cinal slow motion
process. Lesser's concern will control
world's rights for all products published by
the Cinal process. The first publication will
be the Kellerman feature. The picture will
show in absolute detail every motion and
poise that Annettce has made use of to
captivate thousands of lovers of grace in
the feminine form.

Dead Men
Tell No Tales

EXHIBITORS HERALD

September 11, 1920

| Reading Tlie Ouija Board

.With J. B

New York City, Aug. 30, 1920.
After completing his work on "Romance,"
Director Chet Withey immediately be-
gan work on a new picture, "Coincidence,"
a comedy of mishaps and amusing situa-
tions, in which "Bobby" Harron will be
starred.

The Oklahoma rights for "The Woman
Untamed," Elmer J. McGovern's South
Sea island production, featuring Doraldina,
have been sold to Tuckers Brothers Amuse-
ment Company, of Oklahoma City.

* * *

It is said on the Rialto that the Hallmark
Pictures will continue distribution under
the management of L. L. Hiller and the
brand name Hamilton Pictures.

* * *

David Hartford, who is in New York
for a brief business stay, will attend the
meeting of New York lodge of M. P. D. A.
on September 6.

Gaston Glass, rising juvenile of "Hu-
moresque" and "The World and His Wife"
fame, has been on location in Canada for
four weeks and expects to remain four
more. While he admits the hard work he
is obliged to do prevents his accepting the
invitations being showered upon him from
Canadian people he has met since his arrival
in Winnipeg, yet he states that, with the
exception of the hospitality he has met in
America, he has never been so heartily
welcomed in any of the varied countries he
has visited, unless, perhaps his own sunny
France. Mr. Glass will be seen in the title
role of "The Foreigner," which is being
filmed on actual locations of the Ralph Con-
nor story.

* * *

Roy Clements, after settling up his busi-
ness affairs with Robertson-Cole and else-
where, has returned to California, where
he will immediately take up the megaphone
on another production.

* * *

Hugh Huntley has been signed for the
leading juvenile role in the first production

under the auspices of the Chathan organi-
zation. In addition to his screen work,
Mr. Huntley will continue to appear in the
stage play, "Paddy, the Next Best Thing."

Ellen Cassidy, late of Metro, has been
engaged to play opposite Eugene O'Brien
in a Selznick production.

* * ■#

Mary Miles Minter has advanced the
spark on class of production in "A Cumber-
land Romance." This picture is not only
one of the best she has done, but is one of
the best pictures of the season. When we
saw it we thought we would like to be the
minister.

$ * *

Harry Garson is apparently trying to
stir up something in Ireland and other
places with "The Whispering Devils."
Wonder if the longshoremen's walkout was
inspired by "The Whispering Devils?" It
is enough to make a dock rat chase himself
back into the sewer.

* * *

"Babe" Ruth continues to smash ' 'em
over the back fence and, by the time
"Headin' Home" is ready, "Babe" will have
a record for circuit clouts which will only
be equaled by the big hits made by Mary
Pickford.

* * *

Tom Bedding has resigned from the post
of advertising and publicity manager of the
Photo Products Company. He is succeeded
by Pat McGrath, of the Moving Picture
World.

* * *

"The Jack-Knife Man" has been cutting
a big figure over in Brooklyn, the press
agent says, and modestly adds, "it's the
biggest figure of the year."

* * *

Lillian R. Gale is handling the publicity
for the Fanark Corporation, and it is ex-
pected that she will soon become a first-
class reader. "Absence makes the heart
grow fonder."

Levett Says Industry
Not Yet Overstocked

Fanark Executive Declares
There Is Always Room
For High Class Unit

That there is always room for one
more producing unit is the statement of
J. D. H. Levett, president of Fanark
Corporation, whose production, "The
Crimson Cross," is nearing completion.

"There is room," he declared for an-
other producing company whose ambition
is to make the kind of pictures that will
supply a long felt need, pictures with
interesting story value, depending upon
the merit of production, rather than the
name of some noted author, an overrated
star, or any of the points brought to
bear in presenting photoplays.

"Judging from my position as a lay-
man, I know that it has not mattered to
me who the leading lady or leading man
were, so long as they were capable and
played their parts well. It has not mat-
tered who directed the picture, so long
as he proved his knowledge of direction
in his product.

"We have seen so many over exploited
pictures, claiming the distinction of pre-
senting heralded personages, that it
seems to me there is a welcome relief in
a production such as 'The Crimson
Cross,' which we believe to be strong
enough upon its merits to please the
'tired of the same old thing' picture goers,
which, in turn, cannot help satisfying the
exhibitor who books it."

Metro Launches Paper
Advertising Campaign

The Chicago office of Metro Pictures
Corporation, under the management of
J. S. Grauman, has launched an adver-
tising campaign in four Chicago dailies —
the Tribune, Herald-Examiner, Journal and
News. This campaign, which is already
under way, follows to a great extent the
advertising being done by big concerns
in the monthly magazines, in that no
theatre is mentioned.

The plan of those directing the adver-
tising is to publicize the name of Metro
and its productions, thereby creating a
demand for these pictures.

Sir Thomas Lipton First

Sees Films After Races

Until recently it is claimed that Sir
Thomas Lipton had never seen a mo-
tion picture. But now it is otherwise.
In a letter sent by him to Samuel Kings-
ton, casting director for Fox Film Cor-
poration, he writes:

"I was afforded a treat the other even-
ing at the Commodore's house, when I
was shown the film pictures of the
America's Cup Races, and scenes aboard
the Victoria taken by your operator, and
I wish to take this opportunity of thank-
ing you for bringing this about. The
pictures are really fine, and I greatly
enjoyed seeing them."

Los Angeles to Get

Natty Theatre Soon

(Special to Exhibitors Herald)
LOS ANGELES, August 31.— Los An-
geles will have another downtown theatre
next month, when Bard's theatre, in Hill
street, is completed. It will be small, but
beautifully outfitted.

SCENE FROM GRIFFITH'S NEW PICTURE

Carol Dempster in the role of Stella Bevan in the United Artists-D. W. Griffith
production, "The Love Flower."

DEAD MEN TELL NO TALES

September 11, 1920

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did for the other fellow, thereby getting the only possible guide to box office values. Address "What The
Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearb orn St.. Chicago.

American

The Honey Bee, with Margarita Fisher.
—Pleased 100%. — Watt & Simmons,
Bijou theatre, Crookston, Minn. — Neigh-
borhood patronage.

Peggy Rebels, with Mary Miles Min-
ter. — More comments on this picture
than on any I have run in the past six
months. Will please all classes. Reissue,
but can recommend it to all. — \V. E.
Pore, Cozy theatre, Gorman, Tex. —
Small town patronage.

The Dangerous Talent, with Margarita
Fisher. — Good picture. Better than she
has appeared in in the past. Three days of
good business. — M. Courtney, Empire
theatre, Detroit, Mich. — Transient patron-
age.

The Hellion, with Margarita Fisher.—
Good picture. Good business. — T. E.
Walton, National theatre, New Bedford,
Mass. — Neighborhood patronage.

The Thirtieth Piece of Silver, with
Margarita Fisher. — Just a fair picture.
Not up to Fisher's standard. — Watt &
Simmons, Bijou theatre, Crookston,
Minn. — Neighborhood patronage.

The House of Toys, with Seena Owen.
— Excellent society drama. Big busi-
ness. American's best of 1920. — E. C.
Murphy, Gladwyn Park theatre, Detroit,
M'ch. — Neighborhood patronage.

The Dangerous Talent, with Margarita
Fisher. — Played this to big business. Any
one ought to get money with it. Star
well liked here. — Paul L. Shew, Wonder-
land theatre, Clinton, Ind. — General
patronage.

The Hellion, with Margarita Fisher. —
Here's a good production which should
please. Did not draw mucft extra busi-
ness. Strong opposition. — Verner Hicks.
Family theatre, Marion, 111. — General
patronage.

Peggy Rebels, with Mary Miles Minter.
— Pleasing production. Played this from
Mutual three years ago. Audience
pleased. Played to big business. — J. Cut-
ler. Lakewood theatre, Detroit, Mich. —
Neighborhood patronage.

First National

The Fighting Shepherdess, with Anita
Stewart. — Almost as good as In Old
Kentucky. This is some good Western.
They will all have to hand it to Anita
when it comes to real acting on the
screen. She is there with the goods, and
then some. Send us more like it. Did
no,t make any money on this, though it
was not the fault of the picture. — Mc-
Clure & Faulkner, Comiquc theatre,
Jamesport, Mo. — Neighborhood patron-
age.

The Love Expert, with Constance Tal-
madge. — This is a novelty. It's different.
Keeps them laughing from start to finish.
I had no criticisms, all compliments. —
W. E. Pore, Cozy theatre, Gorman, Tex.
— Small town patronage.

The Splendid Hazard, an Allan Dwan

production. — A little above the average
program picture. Not up to Dwan's
other offerings. — Jack Cairns, Brooklyn
theatre, Detroit, Mich.— Neighborhood
patronage.

Her Kingdom of Dreams, with Anita
Stewart. — Anita Stewart's acting deserves
special mention in this picture, coupled
with the stars that are in the subject.
Book it. Fine. — Hackett & Krauss,
Hackett's theatre, Port Gibson, Miss. —
Neighborhood patronage.

In Search of a Sinner, with Constance
Talmadge. — Not up to Constance Tal-
madge's standard. Business was only
fair. — Paul L. Shew, Wonderland theatre,
Clinton. Ind. — General patronage.

The Thunderbolt, with Katherine
MacDonald, — Gave satisfaction to big
business. — Peter Krauth, Denison the-
atre, Denison, la. — Neighborhood pa-
tronage.

Heart o' the Hills, with Mary Pick-
ford. — A good picture and was very much
liked by my patrons. Mary always draws
for me. — J. W. Bauer, Willou theatre,
Havre d.e Grace, Md. — Neighborhood pa-
tronage.

The River's End, a Marshall Neilan

Maurice Tourneur

Photoirrnphed an he wn« rending "The
L.a«t of the Mohican*," Jame* Fenimore
Cooper'n fnmouH novel, which Tourneur
ndoptcd for his tlrsi production to be
publlNhed through the Asaociated Pro-
duce™.

production.— Fine picture. Drew just a
fair house. — L. M. Kuhns, Gibson the-
atre, Gibson, N. M. — Mining camp pa-
tronage.

Daddy Long Legs, with Mary Pickford.
— Best Pickford picture run in this town.
Played at advanced prices and everyone
pleased. People still talking about it. —
Hoffman Bros., Happy Hour theatre,
Burke, S. D. — -Neighborhood patronage.

Polly of the Storm Country, with Mil-
dred Harris Chaplin. — This is about as
poor a First National picture as we have
shown. Mildred did not pull for us.
Showed two days. Lost money on it.
Would advise to let it alone. Too much
of a sissy picture. — McClure & Faulkner,
Comique theatre, Jamesport, Mo. —
Neighborhood patronage.

In Wrong, with Jack Pickford. — Fine
program. — Jessup & Nagle, Dixie theatre,
Clay Center, Nebr. — Neighborhood pa-
tronage.

Her Kingdom of Dreams, with Anita
Stewart. — One of her best, and pleased
a capacity house. — Hackett & Krauss,
Hackett's theatre, Port Gibson, Miss. —
Neighborhood patronage.

Mind the Paint Girl, with Anita
Stewart. — Nothing exceptional, Average
business. — J. E. Madsen, Elk theatre,
Rexburg, Idaho. — Neighborhood patron-
age.

Her Kingdom of Dreams, with Anita
Stewart. — Pretty fair picture. It takes a
good director to find room for all these
stars. — Alvin S. Frank, Jewel theatre, La-
fayette, Colo. — Neighborhood patronage

Human Desire, with Anita Stewart. —
This one did not give general satisfac-
tion.— Whitman & Graffort, Princess the-
atre, Buchanan, Mich. — General patron-
age.

Mind the Paint Girl, with Anita
Stewart. — Gave satisfaction at regular
prices. — C. T. Metcalf, Opera House,
Greenfield, 111. — Small town patronage.

Fox

The Joyous Troublemakers, with Wil-
liam Farnum. — Fine picture. Pleased
90% of my patrons. Not a western, but a
good clean comedy-drama. — J. R. George,
American theatre, Ada, Okla. — Neighbor-
hood patronage.

Her Elephant Man, with Shirley Ma-
son.— A dandy picture that ought to
please any audience. Filled every seat
and pleased every patron. Action all the
way through. — C. H. Thomas, Commun-
ity theatre, Galva, la. — Small town pa-
tronage.

The Square Shooter, with Buck Jones.
— This was so bad, had I seen it before
showing I would not have booked it.
Ridiculous portrayal of Western charac-
ters.— Jack Cairns, Brooklyn theatre,
Detroit, Mich. — Neighborhood patronage.

The Rainbow Trail, with William Far-
num.— Good picture and drew well. Made
money on it. 100% satisfaction. — G. F.

EXHIBITORS HERALD

September 11, 1920

GOLDWYN'S PICTURIZATION OF BASIL KING'S STORY

Wyndham Standing and Flora Revalles in a scene from "Earthbound," the big

Goldwyn production.

Rediske, Star theatre, Ryegate, Mont. —
Small town patronage.

Sink or Swim, with George Walsh. —
I believe this picture is a re-issue sold
under a new name. Beware of this one.
Nothing to this picture with the excep-
tion of a few jumping jack stunts. — P.
Bohrer, Victory theatre, New Orleans,
La. — Neighborhood patronage.

Twins of Suffering Creek, with William
Russell. — A good program picture. Rus-
sell is a sure bet for me. — J. R. George,
American theatre, Ada, Okla. — Neighbor-
hood patronage.

The Spirit of Good, with Madlaine Tra-
verse.— Only fair. Star is losing popu-
larity here. — Paul L. Shew, Wonderland
theatre, Clinton, Ind. — General patronage.

Twins of Suffering Creek, with William
Russell. — Good picture. Anybody will like
this picture. — E. Cameron, Arcade the-
atre, St. Paul, Minn. — Neighborhood pa-
tronage.

The Daredevil, with Tom Mix. — Sure a
whirlwind. People went out saying
everything good about it. Bad rain
spoiled the crowd. — C. Hales, Rivoli the-
atre, Alton, la. — Neighborhood patron-
age.

Thieves, with Gladys Brockwell. — Miss
Brockwell is the greatest emotional act-
ress we have. Her plays are true to life.
My patrons like her. — Ethel M. Huber,
Opera House, Camp Point, 111. — Small
town patronage.

The Daredevil, with Tom Mix.— One of
Tom Mix's best. Don't pass it up by any
means. — J. R. George, American theatre,
Ada, Okla. — Neighborhood patronage.

The Wilderness Trail, with Tom Mix.
— This is 100% picture. Book it and
boost it. Can't go wrong. — L. A. Hasse,
Majestic theatre, Mauston, Wis.

White Lies, with Gladys Brockwell. —
Good picture. Fine business. Brockwell
is well liked here. — Paul L. Shew,
Wonderland theatre, Clinton, Ind. — Gen-
eral patronage.

The Terror, with Tom Mix. — Very
good. Not his best, but lots of exciting
stunts hold the crowd and they go out
satisfied. — C. Hales, Lyric theatre,

Orange City, la. — Neighborhood patron-
age.

The Snares of Paris, with Madlaine
Traverse. — Actress is fine. Liked very
much in our community. Very good pic-
ture.— Ethel M. Huber, Opera House,
Camp Point, 111. — Small town patronage.

The Splendid Sin, with Madlaine Tra-
verse.— This is a good one. Pleased them
all. Lots of good comments. — L. A.
Haase, Majestic theatre, Mauston, Wis.
— Small town patronage.

Goldwyn

The Cup of Fury, with a special cast.
— We consider this a finished production.
Good enough for advanced prices. — C. T.
Metcalf, Opera House, Greenfield, 111. —
Small town patronage.

The Street Called Straight, with a
special cast. — Quite good picture, but not
a special by any means. The story is
told mostly in sub-titles and could be
called a magazine novel, profusely illus-
trated.— John Hafner, Princess theatre,
Donora, Pa. — Neighborhood patronage.

Almost a Husband, with Will Rogers.
— -An excellent picture. Will Rogers is
one of the very best stars and is becom-
ing a good drawing card for us. There's
lots of humor in this and your people are
sure to like it. — W. H. Creal, Suburban
theatre, Omaha, Nebr. — Neighborhood
patronage.

Speedy Meade, with Louis Bennison. —
This is not up to Bennison's work. Not
much to it. Would advise leaving it alone.
— Mrs. James Webb, Cozy theatre,
Union, Ore. — Small town patronage.

The Little Shepherd of Kingdom Come,
with Jack Pickford. — Patrons very well
pleased. Believe it a picture well worth
booking. — Hardin Knt. Co., Odeon the-
atre, Hardin, Mo. — General patronage.

The Woman in Room 13, with Pauline
Frederick. — For the two day showing of
the week I selected this with Fatty Ar-
buckle in The Garage. Business better
than any two days since April. The
Woman in Room 13 is away above the
average. The Garage is one of Fatty's
best. — J. E. Stocker, Myrtle theatre, De-
troit, Mich— Neighborhood patronage.

The Wrong Door, with Madge Ken-
nedy.— A good comedy. Miss Kennedy
is a new star to us, but pleased. — Hackett
& Krauss, Hackett's theatre, Port Gib-
son, Miss. — Neighborhood patronage.

Jubilo, with Will Rogers. — Recom-
mend this one. It sure pleased our au-
dience.— C. T. Metcalf, Opera House,
Greenfield, 111. — Small town patronage.

The Blooming Angel, with Madge
Kennedy. — A very dry and uninteresting
picture. Madge trys hard enough, but
can't put over such a weak story. — W. H.
Creal, Suburban theatre, Omaha, Nebr.
— Neighborhood patronage.

One Week of Life, with Pauline Fred-
erick.— Fine picture. Good story.— -Ells-
worth Cameron, Arcade theatre, St. Paul,
Minn. — Neighborhood patronage.

Dollars and Sense, with Madge Ken-
nedy.— Just a fair program picture. Busi-
ness only fair. — John Hafner, Princess
theatre, Donora, Pa. — Neighborhood pa-
tronage.

High Pockets, with Louis Bennison. — ■
Bennison's poorest picture. He is splen-
did in Western society comedy-drama,
but is not cut out for straight Western
rough stuff. Leave that to Hart and the
Farnums. — Harold Daspit, Atherton the-
atre, Kentwood, La. — Neighborhood pa-
tronage.

Strictly Confidential, with Madge Ken-
nedy.— Go after this. Great. The best
comedy we used in a long time. Kennedy
getting to be a favorite here. — Hackett
& Krauss, Hackett's theatre, Port Gib-
son, Miss.- — Neighborhood patronage.

Speedy Meade, with Louis Bennison. —
The usual Wednesday crowd. Pleased
most of them. — G. F. Rediske, Star the-
atre, Ryegate, Mont. — Small town pa-
tronage.

High Pockets, with Louis Bennison. —
Fair program picture. — Alvin S. Frank,
Jewel theatre, Lafayette, Colo. — Neigh-
borhood patronage.

Bonds of Love, with Pauline Frederick.
— Pleased our patrons. We dislike to
see her leave the Goldwyn program. —
C. T. Metcalf, Opera House, Greenfield,
111. — Small town patronage.

Strictly Confidential, with Madge Ken-
nedy.— Poor. Nothing to it— Whitman
& Graffort, Princess theatre, Buchanan,
Mich. — General patronage.

The Jinx, with Mabel Normand. — Very
good picture. Pleased old and young.
Has much comedy and fits Mabel to a
"T." — W. H. Creal, Suburban theatre,
Omaha, Nebr. — Neighborhood patronage.

The Misfit Earl, with Louis Bennison.
— Not much story to it, but comedy is
fine and substitles carry a lot of humor.
Audience laughed continually. — Alvin S.
Frank, Jewel theatre, Layette, Colo. —
Neighborhood patronage.

The Misfit Earl, with Louis Bennison.
— This was sure a dandy picture and
drew a full house. — Eugene Saunders,
Palace theatre. Harvard, 111. — Neighbor-
hood patronage.

Hodkinson

Cynthia-of-the-Minute, with Leah
Baird. — Miss Baird registers very well
in this. A good picture, and above the
ordinary program picture as to drawing
power. — Mrs. J. A. Dostal, Ideal theatre,
Omaha, Nebr. — Neighborhood patronage.

Live Sparks, with J. Warren Kerrigan.
— This is a good one. Kerrigan is liked
well here as a star. — J. T. Williams, Cozy
theatre, Checotah, Okla. — Neighborhood
patronage.

The Joyous Liar, with J. Warren Ker-
rigan.— Splendid picture. Just the kind
to show the ability of star. Good busi-
ness for two nights. — T. E. Walton, Na-

September 11, 1920 EXHIBITORS HERALD

tional theatre, New Bedford, Mass. —
Neighborhood patronage.

The Westerners, with Roy Stewart. —
Very good. Gave satisfaction at ad-
vanced prices. Subtitles and some places
in print very dark. Don't know what
they see to these defections. — C. A.
Spainhour, Auditorium theatre, Greens-
burg, Kans. — Small town patronage.

Metro

Shore Acres, with Alice Lake. — One of
the season's best offerings. Advertise it
the limit and you can't go wrong. More
favorable comments than in the past six-
months. — Jack Cairns, Brooklyn theatre,
Detroit, Mich. — Neighborhood patronage.

Dangerous to Men, with Viola Dana.
— A little too snappy, but very good. It
will please most any audience. — Nelson
H. Lloyd, Princess theatre, Okolona,
Miss. — Neighborhood patronage.

The Brat, with Nazimova. — Very good
comedy. Don't miss booking this one. —
Lang & Smith, Cobb Opera House, Cobb.
Wis. — Neighborhood patronage.

The Willow Tree, with Viola Dana.—
Fine picture and everyone liked it, but
the title did not have much drawing
power. — L. M. Kuhns, Gibson theatre,
Gibson, N. M. — Mining camp patronage.

Please Get Married, with Viola Dana.
— This will please about 50%. Not much
to it. — Hoffman Bros.. Happy Hour the-
atre. Burke, S. D. — Neighborhood patron-
age.

Old Lady 31, with a special cast.— One
of those true-to-nature plays. It pleased
everybody. Emma Dunn is wonderful.
You will have to advertise it strong. —
Jack Cairns, Brooklyn theatre. Detroit.
Mich. — Neighborhood patronage.

The Walk-Offs, with May Allison.—
Best picture Allison has made. Good
comments from my patrons. Give us
more of Allison's comedv-dramas. — Ellis
Irvin. Cozy theatre. Newkirk, Okla.—
Small town patronage.

The Very Idea, with Taylor Holmes.
— Inconceivably silly and repulsive to
most people. With this kind we are sure
to have censorship and half the popula-
tion fighting motion pictures. — Nelson H.

Lloyd, Princess theatre, Okolona, Miss.
— Neighborhood patronage.

The Brat, with Nazimova. — Very good.
Different from the other Nazimova pic-
tures.— Huffman Bros., Happy Hour the-
atre, Burke, S. D. — Neighborhood pa-
tronage.

Lifting Shadows, with Emmy Wehlen.
—Bolshevik picture. Just a mediocre
picture.— L. Chakeres, Majestic theatre,
Springfield, O. — Transient patronage.

Alias Jimmy Valentine, with Bert
Lytell. — Exceptionally good in every re-
spect.— Nelson H. Lloyd, Princess thea-
tre, Okolona, Miss. — Neighborhood pat-

ronage.

Paramount

William Russell in a scene from the Wil-
liam Fox feature 'The Man Who
Dared."

What's Your Husband Doing? with
Douglas MacLean and Doris May.—
Good, but not nearly as good as 23%
Hours Leave. Business fair. — John Haf-
ner, Princess theatre, Donora, Pa. —
Neighborhood patronage.

Putting It Over, with Bryant Wash-
burn.— A good program picture that
pleased them all. Our first Washburn
picture and went over fine. — C. H.
Thomas, Community theatre, Garva, la.
— Small town patronage.

The Busher, with Charles Ray. — Lots
of ball fans here, so we gave this picture
special publicity. Good business and
everyone pleased. — H. G. Stettmund, Jr.,
Odeon theatre, Chandler, Okla. — General
patronage.

What's Your Husband Doing? with
Doris May and Douglas MacLean. — A
very good comedy. — Nelson H. Lloyd,
Princess theatre, Okolona, Miss. — Neigh-
borhood patronage.

Maggie Pepper, with Ethel Clayton. —
Miss Clayton is always good and this is
no exception. — L. M. Kuhns. Gibson the-
atre. Gibson, N. M. — Mining camp pa-
tronage.

The Dark Star, with Marion Davies. —
A good one. Seemed to be liked by
everyone. — J. W. Bauer, Willou theatre.
Havre de Grace, Md. — Neighborhood pa-
tronage.

Scarlet Days, a D. W. Griffith produc-
tion.— An old time Western. We did good
business, but we do not think it pleased
very well. In our opinion picture is any-
thing but big. — W. H. Creal, Suburban
theatre. Omaha, Nebr. — Neighborhood
patronage.

The Man from Funeral Range, with
Wallace Reid. — Splendid picture and well
directed, but weather very warm and
business poor. — T. E. Walton, National
theatre. New Bedford, Mass. — Neighbor-
hood patronage.

The Six Best Cellars, with Bryant
Washburn. — This is a very entertaining
comedy, though my patrons did not like
the ending. Business satisfactory. — John
Hafner. Princess theatre, Donora, Pa. —
Neighborhood patronage.

The Lady of Red Butte, with Dorothy
Dalton. — The poorest picture we have run
in three years. — H. G. Stettmund. Odeon
theatre. Chandler, Okla. — General patron-
age.

His Official Fiancee, with Vivian Mar-
tin.— A dandy picture from all angles.
The countrv exhibitor should advertise
it strong. — Preston Bros., Empress the-
atre, Rockwell City, la. — Neighborhood
patronage.

The Way of a Man with a Maid, with
Brvant Washburn. — Very good picture.
— L. M. Kuhns, Gibson theatre, Gibson.
N. M. — Mining camp patronage.

The Final Close-Up, with Shirley
Mason. — Pleased. A coincidence. We
played her sister, Viola Dana, in The
Microbe Monday, and her Tuesday. Both

HELEX JEROME EDDY

W'hohasabig part in "The Light Woman,"'
American Film Company's special feature.

fine productions. — Hackett & Krauss,
Hackett's theatre, Port Gibson, Miss. —
Neighborhood patronage.

The 13th Commandment, with Ethel
Clayton. — This took very well with my
patrons. A good lesson in the picture.
Business fair. — John Hafner, Princess
theatre, Donora, Pa. — Neighborhood pa-
tronage.

Other Men's Wives, with Dorothy Dal-
ton.— Good picture. Fair business. — C.
E. Belden, Midway theatre, Mogollon,
N. M. — Mining camp patronage.

Sand, with William S. Hart. — Excellent
Hart picture. Good acting. Good cast.
Fine photography, and well produced.
Good drawing. — Elks Theatre, Co., Elks
theatre, Prescott, Ariz. — General patron-
age.

L 'Apache, with Dorothy Dalton. — Not
up to Dalton's standard. Star very popu-
lar here, but this picture did not help
her drawing power. Foreign stories do
not take any too well. — Merle Rhoda,
Palace Theatre, Royalton, Minn. — Small
town patronage.

The Tree of Knowledge, with Robert
Warwick. — A good strong drama, but
not exactly suited for a Sunday school.
Business poor. — John Hafner, Princess
theatre, Donora, Pa. — Neighborhood pa-
tronage.

Pathe

My Husband's Other Wife, with Syl-
via Breamer. — This is sure some picture.
We got the women out to see this, and
they thought it was great. It sure has
some story, acting and direction. Boost
it big. It will stand it. I consider this
one of the best pictures ever shown in
our house. Miss Breamer is sure some
good looker.- — McClure & Faulkner,
Comique theatre, Jamesport, Mo. — Neigh-
borhood patronage.

Go Get 'Em Garringer, with Franklyn
Farnum. — Very good Western picture.
Good business. — C. E. Belden, Midway
theatre, Mogollon, N. M. — Mining camp
patronage.

Dollar For Dollar, with Frank Keenan.
— The best work I have ever shown of
this star. It trulv made new friends for

Dead Men Tell No Tales

EXHIBITORS HERALD

September 11, 1920

A WEEK-END ISN'T COMPLETE WITHOUT A CRANE

Margarita Fisher and company in a scene from the American Film production,

"The Week-End."

him, and I will show more pictures of
him. Direction and story could not be
improved upon. — Mrs. J. A. Dostal, Ideal
theatre, Omaha, Nebr. — Neighborhood
patronage.

The Hillcrest Mystery, with Irene
Castle. — Good picture. Good business. —
C. E. Belden, Midway theatre, Mogollon,
N. M. — Mining camp patronage.

The Cry of the Weak, with Fanny
Ward. — This picture took well. — H. A.
Larson, Majestic theatre, Oakland, Nebr.
— Small town patronage.

The Thirteenth Chair, with a special
cast. — For a spooky play this was good.
— Rae Peacock, Mystic theatre, Stafford,
Kans.

Innocent, with Fanny Ward. — Fair pic-
ture. Fair business. — C. E. Belden, Mid-
way theatre, Mogollon, N. M. — Mining
camp patronage.

The Invisible Bond, with Irene Castle.
—One of the weak sisters wished on us
in order to get the good ones. If you
can dodge this all the better. Irene not
half bad, but story off color. — W. H.
Creal, Suburban theatre, Omaha, Nebr.
— Neighborhood patronage.

Realart

Miss Hobbs, with Wanda Hawley. —
Star and picture received by our patrons
with delight. Excellent supporting cast.
Book it and boost it in advance. — Hardin
Ent. Co., Odeon theatre, Hardin, Mo. —
General patronage.

Anne of Green Gables, with Mary
Miles Minter. — Excellent. Drew large
crowd. Patrons well satisfied. — Merle
Rhoda, Palace theatre, Royalton, Minne-
sota.— Small town patronage.

Nurse Marjorie, with Mary Miles Min-
ter.— A sweet little picture, typical of
Miss Minter and one everyone will en-
joy.— R. Ross Riley, Wigwam theatre.
Oberlin, Kans. — Small town patronage.

Sinners, with Alice Brady. — The poor-

est picture she ever made. Absolutely
nothing to it. — H. G. Stettmund, Odeon
theatre, Chandler, Okla. — General patron-
age.

Ann of Green Gables, with Mary Miles
Minter. — Very good picture. First Mary
Miles Minter picture shown here. — Huff-
man Bros., Happy Hour theatre, Burke,
S. D. — Neighborhood patronage.

A Cumberland Romance, with Mary
Miles Minter. — One of the best Minter
pictures we have played, which ought to
be sufficient to recommend it to any one
having played other Minter productions.
— Hardin Ent. Co.. Odeon theatre.
Hardin, Mo. — General patronage.

Republic

Children of Destiny, with Edith Hallor.
— Go strong on this picture. A pity star
is not popular. The best picture this
year. Played to raised price in admis-
sion, and packed them in. All were sat-
isfied.— P. Bohrer, Victory theatre, New
Orleans, La. — Neighborhood patronage.

Forest Rivals, with Arthur Ashley. —
A very good program picture. Drew
fairly well but action is entirely too slow.
— S. R. Brock, Electric theatre, Hager-
man, N. M. — Neighborhood patronage.

The Adventuress, with Julian Eltinge.
— Lay off this picture. Patrons walked
out on it. — Paul L. Shew, Wonderland
theatre, Clinton, Ind. — General patronage.

She Pays, with Louise Huff. — Very
slow picture. Good acting and fine set-
tings. Poor business. Star unknown.--
T. E. W?lton, National theatre. New
Bedford, Mass. — Neighborhood patron-
age.

When Bearcat Went Dry, with a spe-
cial cast. — Better than I thought it would
be after the knocks some exhibitors gave
it. Plenty of excitement and thrills,
beautiful scenes and wonderful night
views of the mountain riders. — Harold
Daspit. Athcrton theatre. Kentwood, La.
— Neighborhood patronage.

Robertson-Cole

Life's Twist, with Bessie Barriscale. —
Certainly a good picture. You can't go
wrong. Book it. Get behind it with
plenty of advertising. — Preston Bros.,
Empress theatre, Rockwell City, la. —
Neighborhood patronage.

Who's Your Servant? with a special
cast. — Fine picture. Pleased many at my
theatre. — Harry Chakeres, Lyric theatre,
Lima, O. — Transient patronage.

The Brand of Lopez, with Sessue Ha-
yakawa. — Splendid picture. Star always
good. Good business. — T. E. Walton,
National theatre, New Bedford, Mass. —
Neighborhood patronage.

The Gray Wolf's Ghost, with H. B.
Warner. — This is a good program pic-
ture. Photography very good as all
R-C's are. — Mrs. James Webb, Cozy the-
atre, Union, Ore. — Small town patronage.

Beckoning Roads, with Bessie Barris-
cale.— A good picture to a good house.
— Eugene Saunders, Palace theatre. Har-
vard, 111. — Neighborhood patronage.

The Bottom of the World, with Sir
Ernest Shackleton. — Got stung on this
one badly. — N. O. Foster, Elite theatre,
Otsego, Mich. — Neighborhood patronage.

The Turn in the Road, with a special
cast. — Good picture, but won't stand a
raise in price. — E. Dewhirst, Beverly Pic-
ture theatre, Beverly, Kans. — Small town
patronage.

Beckoning Roads, with Bessie 'Barris-
cale.— Just a picture. — E. Cameron, Ar-
cade theatre, St. Paul, Minn. — Neighbor-
hood patronage.

Select

She Loves and Lies, with Norma Tal-
madge. — A fine picture. Liked by all.
Good house. — Eugene Saunders, Palace
theatre, Harvard, 111. — Neighborhood pa-
tronage.

The Country Cousin, with Elaine Ham-
merstein. — Fair program picture. Am
cancelling all Select third series except
Olive Thomas. — E. Dewhirst, Beverly
Picture theatre, Beverly, Kans. — Small
town patronage.

A Regular Girl, with Elsie Janis. — New
star, but a very good picture. — D. B.
Fallett, Star theatre, Gibsonburg, O. —
Neighborhood patronage.

Children of Banishment, with Mitchell
Lewis. — An attempt at a drama which re-
sulted in a farce comedy. Story very,
very weak. Direction awful. It's a
shame to cast Lewis in this kmd of a
weak story. He's capable 01 better
things. — J. C. Jenkins, Auditorium the-
atre, Neligh, Nebr. — Neighborhood pa-
tronage.

The Perfect Lover, with Eugene
O'Brien. — Good business and a good pic-
ture. Has good acting all the way
through. Holds your attention from start
to finish. — H. C. Wood, Lyric theatre,
Frankton, Ind. — Neighborhood patron-
age.

Sooner or Later, with Owen Moore. —
An exceptionally clever comedy-drama.
Will please the most of 'em. Owen
Moore at his best. — Jack Cairns, Brook-
lyn theatre, Detroit, Mich. — Neighbor-
hood patronage.

The Woman Game, with Elaine Ham-
merstein. — Nothing extra, but a good
picture. — D. B. Fallett, Star theatre, Gib-
sonburg, O. — Neighborhood patronage.

Youthful Folly, with Olive Thomas. —
Good comedy-drama and pleased. Busi-
ness fair. — Peter Krauth, Denison the-
atre, Denison. Ia. — Neighborhood patron-
age.

September 11, 1920

EXHIBITORS HERALD

Upstairs and Down, with Olive
Thomas. — Dandy little picture. Just the
kind my patrons like. Many favorable
comments. Regular prices.— E. Dew-
hirst, Beverly picture theatre, Beverly,
Kans. — Small town patronage.

Jacques of the Silver North, with
Mitchell Lewis.— Very good picture.
Good business at advanced prices. — Ells-
worth Cameron, Arcade theatre, St. Paul,
Minn. — Neighborhood patronage.

The Flapper, with Olive Thomas. —
Fairly good, but has too much kid stuff
in it to please adults. Business fine first
day. Fell down badly the second.— John
Hafner, Princess theatre, Donora, Pa.—
Neighborhood patronage.

United Artists

Broken Blossoms, a D. W. Griffith
production. — Wonderful picture. Had to
pack them in. Some thought picture too
gruesome. — Moseley & Ekman, Pecos
theatre, Pecos, Tex.— Neighborhood pa-
tronage.

Down on the Farm, with a special cast.
—The best comedy to date. You will
make no mistake in booking this one.—
W. H. Harman, Strand theatre, Kings-
port, Tenn. — Small town patronage.

The Mollycoddle, with Douglas Fair-
banks—This is without a doubt the best
of Fairbanks' pictures, and that is saying
a great deal. Played this two days in
small town and had better house second
showing— Hoffman Bros., Happy Hour
theatre. Burke, S. D.— Neighborhood pa-
tronage.

Down on the Farm, with a special cast.
—Advertised this big and cleaned up at
advanced prices with home talent farce
and specialties. Opinion divided on the
comedy. Some said O. K. Others said
nothing extra.— E. Dewhirst. Beverly
Picture theatre. Beverly, Kans.— Small
town patronage.

Suds, with Mary Pickford.— Though I
personally think Suds a very good little
picture, my patrons were much disap-
pointed. They expect all of her pro-
ductions to be specials because they have
been usually in the past. Suds lacks the
elements of a special, so don't raise your
admission price unless you want kicks.
It is a good hour's entertainment though,
and has the human touches that are char-
acteristic of her work. — Jean Lighter,
Regent theatre, Alameda, Cal— Neigh-
borhood patronage.

Universal

Shipwrecked Among Cannibals, with a
special cast. — Biggest week's business for
the summer. Played seven days. A
novel picture and a sure box office attrac-
tion.— J. M. Jackson, Grand Opera
House, Cincinnati, O. — Transient patron-
age.

Bullet Proof, with Harry Carey.— Best
picture Carey ever made. Great stunts.
Good drawing card. Best Western star
in the game. Supported by a good cast.
S. R. O. picture. — Ellis Irvin, Cozy thea-
tre, Newkirk, Okla. — Small town patron-
age.

His Divorced Wife, with Monroe Salis-
bury.— My patrons all liked this picture,
and it was a good puller.— Eugene Saun-
ders, Palace theatre, Harvard, 111. —
Neighborhood patronage.

Bare Fists, with Harry Carey. — Very
good picture. — Lang & Smith, Cobb Op-
era House, Cobb, Wis. — Neighborhood
patronage.

A Fight for Love, with Harry Carey.
— A very good Western. — A. R. Ander-
son, Gem theatre, Twin Falls, Ida. —
Neighborhood patronage.

Loot, with Ora Carew. — A dandy crook
play. Scenery and settings fine. Drew
fine. Universal always good. — W. L.
Hamilton, Mazda theatre, Alden, Kans.
— Neighborhood patronage.

Everything But the Truth, with Eddy-
Lyons and Lee Moran. — Exhibitors re-
frain from booking this. My people
passed me like a post horse. They have
said they were disgusted to see them in
one-reel comedy, but they will not en-
dure them in five reels. — P. Bohrer, Vic-
tory theatre, New Orleans, La. — Neigh-
borhood patronage.

The Read to Divorce, with Mary Mac-
Laren. — Tust an ordinary program pic-
ture. Not much to it. — J. R. George,
American theatre, Ada, Okla. — Neigh-
borhood patronage.

The Girl from Outside, with a special
cast. — Very good. Business fine. — Peter
Krauth. Denison theatre, Denison, la. —
Neighborhood patronage.

Blind Husbands, with Eric Von Stro-
heim.— I made no money with this one.
Too long drawn out. — E. Cameron, Arc-
ade theatre, St. Paul, Minn. — Neighbor-
hood patronage.

The Sundown Trail, with Monroe Salis-

bury.^Fine drawing card. Cannot
wrong on this one. — W. L. Hamilton.
Mazda theatre, Alden, Kans. — Neighbor-
hood patronage.

THE GREAT AIR ROBBERY,
with Ormer Locklear. — As a pilot
I can appreciate the stunts per-
formed by Locklear in this picture.
Showed to a full house in spite of
rain. — E. F. Ekman, Pecos theatre,
Pecos, Tex. — Neighborhood patron-
age.

Vitagraph

The Wolf, with Earle Williams — Very
good picture, and gave satisfaction.
Drew a good house. — Peter Krauth,
Denison theatre, Denison, la. — Neighbor-
hood patronage.

The Island of Regeneration, with An-
tonio Moreno. — Book this and boost it
strong. Will go over big in any town.
— Hoffman Bros.. Happy Hour theatre.
Burke,- S. D. — Neighborhood patronage.

The Midnight Bride, with Gladys Les-
lie.— A good program picture with a
strong moral lesson. Star well supported.
—Hardin Ent. Co., Odeon theatre,
Hardin, Mo. — General patronage.

The More Excellent Way, with Anita
Stewart. — A very good picture. — You
can't go wrong by booking it. — P. G.
Held, Sterling theatre, Fairmont, Neb. —
Neighborhood patronage.

The Sporting Duchess, with Alice
jovce. — Very good.— C. Hales, Rivoli
theatre. Alton, la— Neighborhood pat-
ronage.

The Tower of Jewels, with Gladys
Lesiie — An interesting and well balanced

Dead Men Tell No Tales

RESCUED FROM A WATERY GRAVE

Alice Howell being saved from drowning in "Good Night Nurse," a Reelcraft

Pictures Corporation comedy.

DOWN ON THE FARM, a
Mack Sennett production. — Made a
killing on this. With proper adver-
tising this should and will make
you money. We advertised this
two weeks ahead by putting on a
vaudeville stunt with eight girls
dressed as Farmerettes. They came
out and sang "How You Goin' To
Keep 'Em Down On The Farm?"
They had hoes, rakes and spades
on their shoulders and they kept
step to the music played by the
pianist. It sure made a hit. Try
it.— McClure & Faulkner, Comique
theatre, Jamesport, Mo. — Neighbor-
hood patronage.

EXHIBITORS HERALD

September 11, 1920

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

picture. — Hardin Ent. Co., Odeon thea-
tre, Hardin, Mo. — General patronage.

Dead Line at Eleven, with Corinne
Griffith. — Good subject, but too dark to
please. Many comments on being too
dark. Why do producers persist in mak-
ing such dark pictures? They should
wake up. — W. E. Pore, Cozy theatre,
Gorman, Tex. — Small town patronage.

Short Subjects

Specials

The Street of Seven Stars, with Doris
Kenyon. — A very pleasing picture with
wonderful snow scenes. — Wr. H. Harman,
Strand theatre, Kingsport, Tenn. — Small
town patronage.

Eyes of the World, with a special cast.
— Book this, and raise your admission
price. We played two days to packed-up
business. Good. The story follows the
book closely. — Hackett & Krauss, Hack-
ett's theatre, Port Gibson, Miss. — Neigh-
borhood patronage.

Denny from Ireland, with Shorty Ham-
ilton.— This is the kind of picture for the
star. Good business on hot night. — T. E.
Walton, National theatre, New Bedford,
Mass. — Neighborhood patronage.

Yankee Doodle in Berlin, with a special
cast. — Some parts pretty rank for refined
patronage. Pleased a few roughnecks.
Slapstick. — Fahrney & Elson, Electric
theatre, Curtis, Neb. — Neighborhood pat-
ronage.

The Woman He Chose, with a special
cast. — Absolutely the greatest production
we have ever shown, and that's saying
worlds. Wonderful business to this one.
— S. Auerback, New Strand theatre, Chi-
cago. III.

Serials

Daredevil Jack (Pathe), with Jack
Dempsey. — In my own opinion Dempsey
is making a success. Draws well here
and I hardly believe anyone will sro
wrong in booking this serial. — J. T. Wil-
liams. Cozy theatre, Checotah, Okla. —
Neighborhood patronage.

The Great Radium Mystery (Uni-
versal), with a special cast. — This is the
best serial I ever ran. Keeps them com-
ing back with friends. The talk of the
town. Thirteenth episode broke all rec-
ords.— W. E. Pore, Cozy theatre, Gor-
man, Tex. — Small town patronage.

Lightning Bryce (Arrow), with Ann
Little and Jack Hoxie. — Poor picture.
Worst photography ever made. People
leave when it goes on screen. No draw-
ing power. — Ellis Irvin, Cozy theatre,
Newkirk, Okla. — Small town patronage.

The Silent Avenger (Vitagraph), with
William Duncan. — This serial holds up
good. We are on the 8th episode. —
Hackett & Krauss, Hackett's theatre,
Port Gibson, Miss. — Neighborhood pat-
ronage.

Elmo the Mighty (Universal), with
Elmo Lincoln. — A splendid serial. A
sure drawing card. All my audience like
the great serial. Those wishing a good
serial cannot go wrong on this serial. —
Joseph F. Spangler, Globe theatre.
Beaver, Okla. — General patronage.

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| Communications regarding con- §

| dition of film, service conditions, j

| rental prices, etc., should be |

| mailed separately. Reports for |

| this department must be confined §

| to the actual drawing power rec- i

| ord of productions.

i §

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Jiggs and the Social Lion (Christie),
with Johnny Ray. — This is the third of
the series of the Bringing Up Father pic-
tures and the characters are very true
reproductions of the cartoons and per-
haps are as pleasing as any pictures in
this class. — Hardin Ent. Co., Odeon
theatre, Hardin, Mo. — General patronage.

Her First Kiss (Sunshine), with a spe-
cial cast. — A two-reel short subject. Got
a good deal of laughs and seemed to
please. — Hackett & Krauss, Hackett's
theatre, Port Gibson, Miss. — Neighbor-
hood patronage.

The Garage (Paramount), with Fatty
Arbuckle. — Played this one to big busi-
ness on repeat. — Paul L. Shew, Wonder-
land theatre, Clinton, Ind. — General pat-
ronage.

The Head Waiter (Vitagraph), with
Larry Semon. — Though I usually like
Larry Semon, I think this is the poorest
comedy he has made. The stunts have
all been used before, and it seems cheap
all the way through. He can make good
slap-stick comedies though when he
wants to. — Jean Lighter, Regent theatre,
Alameda, Cal. — Neighborhood patronage.

Haunted Spooks (Pathe), with Harold
Lloyd. — The best comedy we ever ran.
One continuous laugh. The last reel is
a roar. — H. G. Stettmund, Odeon theatre.
Chandler, Okla. — General patronage.

Daring Danger (Universal), with Helen
Gibson. — Good live stuff. Will please
anyone. — W. H. Gilfillan, Lotus theatre.
Red Lake Falls, Minn. — Neighborhood
patronage.

The Aero-Nut (Warner), with Al St.
John. — Very poor corned}'. Thought
after Speed St. John was a comer. He
slipped on this one. — H. A. McClure.
Strand theatre, Emporia, Kans. — Neigh-
borhood patronage.

His Royal Slyness (Pathe), with Har-
old Lloyd. — Not up to the standard of
four of the last six comedies made by
this star. It is weak on producing the
laughs. — Charles H. Ryan, Garfield thea-
tre, Chicago, 111. — Neighborhood pat-
ronage.

Father's Close Shave (Christie), with
Johnny Ray. — Poorest business in many
moons. Don't draw for me. Lost money
and will not play any more of these.
Satisfied about 75 per cent. Not as good
as Jiggs in Society. — G. F. Rediske, Star
theatre, Ryegate. Mont. — Small town
patronage.

Daring Danger, with Helen Gibson. —
Two reels. Very good. — W. H. Gilfillan.
Lotus theatre, Red Lake Falls, Minn. —
Neighborhood patronage.

A Wild Woman, with Gale Henry. —
Can't recommend it much. — Alvin S.
Frank. Jewel theatre, Lafayette, Colo. —
Neighborhood patronage.

Home Sweet Home (Vitagraph), with
Larry Semon. — Everybody likes Larry
Semon comedies. This was a good one.
— W. H. Gilfillan, Lotus theatre, Red
Lake Falls, Minn. — Neighborhood pat-
ronage.

Bringing Up Father (Christie), with a
special cast. — Presented here the other
night. Was not what we expected, and
failed to please cither the grown-ups or
the kids. We cannot recommend it. —
George B. Elam. Princess theatre.
Winnsboro, La.

DEAD MEN TELL NO TALES

September 11, 1920 EXHIBITORS HERALD 99

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With the Procession in Los Angeles

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ly Harry Hammond Beall

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Maurice Meyers, former New York rep-
resentative for Sol Lesser, has arrived on
the coast. Mr. Meyers will collaborate with
Dick Spier on the exploitation of the Kin-
ema theatre, the biggest of the Los Ange-
les theatres owned by the Lesser-Gore
combination.

* * *

Sunset Inn at Santa Monica has become
the center of the night life of the photo-
player colony. Every Thursday night some
film player is host. So far Roscoe
Arbuckle and Viola Dana have been on
the official reception committees.

* * *

C. L. Theuerkauf, general manager of
the Los Angeles Universal-Jewel exchange,
has returned from a flying trip to San
Francisco.

* * *

H. P. Caulfield. who was associated
with Sol Lesser in the making of Annette
Kellerman's "What Women Love." has
taken over the business affairs of Max
Linder. He will leave soon for New York
to arrange for the distribution of "Seven
Years Bad Luck." Linder's first American
made five-reel comedy.

* * *

Guy Price, motion picture editor of the
Evening Herald, is planning to take his
vacation at an early date. Herb Krouch
will be the objective point of the Angeleno
press agent's attacks during his absence.

* * *

Marcel de Sano, who came to America
from France on a diplomatic mission, has
been signed by Universal to direct Carmel
Myers in ' The Orchid." Marcel de Sano
has had co-directorial experience with Rex
Ingram, Herbert Blache and Winch ell
Smith.

* * *

Grauman's theatre is showing the Thomas
H. Ince special, "A Trip Through the
World's Greatest Motion Picture Studios."
The feature is unlike anything ever before
done and shows the making of motion
pictures from the script to the screen. It

will be shown in the leading theatres in
America and in Europe.

* * *

A special presentation of Marshall
Xeilan's "Go and Get It" is to be given
to the officers and men of the naval sub-
marine base at San Pedro. Los Angeles
harbor. The story deals with the experi-
ences of a cub reporter in handling a big
news scoop and shows him using a naval
sea-plane.

* * *

Victor Eubank, photoplaywright, has
arrived in Los Angeles from New York.

* * *

Elmer Harris is back at his desk at
Lasky's after a three months' tour of the
East. He dashed off one scenario while
at his summer home at Fortune Bridge,
Prince Edward's Island.

* * *

Mary Miles Minter is spending her
vacation at Lake Tahoe. She writes to her
friends at the Realart studio that she is
riding, swimming, golfing and tennising.

* * *

The entire second floor of the Knicker-
bocker building on Olive street has been
acquired by Gore Brothers and Sol Lesser
for the contemplated stage improvements
of their Kinema theatre. The space is to
be devoted to dressing rooms, rest rooms,
projection rooms and general executive
offices. The theatre will be closed while
the alterations are made. The reopening
will probably feature Charles Ray iu
"Forty-five Minutes from Broadway"

* * *

Edward McWade is on location at
Antioch, California, basking in 100 degrees
Fahrenheit in support of Sessue Hayakawa,
who doesn't seem to mind the heat waves.
Margaret Wade is enjoying a brief rest
after finishing a supporting role in the cast
of Wanda Hawley's third Realart pro-
duction.

* * *

Tod Sloan, world-famous jockey, has
been signed by Benjamin B. Hampton to

play the jockey character in "The Killer,"
Stewart Edward White's novel, which is
soon to be filmed.

* * *

Metro's mail is being flooded with a
new type of fan letter. Hundreds of pic-
ture goers have written to Rex Ingram
suggesting the proper method for filming

"The Four Horsemen of the Apocalypse."

* * *

May Allison has announced the organ-
ization of the Bobbed Hair Club at the
Metro studios. The chief requisite for
membership is that the hair be cut to a
maximum of eight inches in length. The
charter members are Miss Allison, Viola
Dana and Madame Xazimova.

* * *

Another bathing beauty has deserted the
swimming tank for the more promising
field of dramatic roles. Virginia War-
wick, a former Sennett beauty, has been
selected by Rex Ingram for the part of
Chichi, the little Spanish girl in "The Four
Horsemen of the Apocalypse."

* * *

H. J. Reynolds, president of the Renco
Film Company, has signed Lloyd Ingraham
to direct his first West coast screen ven-
ture, which will be an all-star production
of Myrtle Reed's novel, "Lavender and
Old Lace." Production will start at the

Mayer studio on August 23.

* * *

C. O. D. Blanchfield, manager of the
Coast Film Brokerage Company of Los
Angeles, leaves this week for New York,
where he will conclude several important
film deals.

* * *

Two Los Angeles police detective-ser-
geants were detailed to Universal City
when Tod Browning filmed a robbery scene
for "Outside the Law." the picture in which
Priscilla Dean is starring with Wheeler
Oakman playing opposite. The officers
were sent to guard a fortune in gems bor-
rowed from a Los Angeles jewelry store
for a scene where the principals make a
rich haul in robbing the home of a banker.

BLANCHE SWEET HAS "TOWSER" FOR SUPPORT IN THIS PATHE PICTURE

Two interesting glimpses from "Help Wanted: Male," which will go to exhibitors September 26.

100

EXHIBITORS HERALD

September 11, 1920

HE HASN'T SEEN THE CHECK, YET

A dinner on the Pennsylvania Hotel roof, New York, is one of the scenes in "Meet
Betty's Husband," a new Muriel Ostriche comedy to be distributed by Arrow.
In the background can be seen, (left to right), the Chandler building, home of
Arrow, the Times and the Busch Terminal.

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| SEES LUCK AS FACTOR IN FILMS |

1 William Faversnam Declares Fortune Smiled Upon Him
In Making of His First Two Productions for Selznick
Enterprises by Providing Stories of Unusual Merit

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uTT/HEN a player is launched on a
VV screen career under the circum-
stances that have attended my first and
second pictures for Selznick Pictures
Corporation, I venture that he may be'
pardoned for declaring his belief in the
element of luck."

Such was William Faversham's obser-
vation a few days ago when asked for
his opinion of his forthcoming and sec-
ond Selznick starring vehicle, "The Sin
That Was His."

Obtain Packard Story

"Naturally I am very gratified at the
reception accorded my first Selznick pic-
ture, 'The Man Who Lost Himself,' " said
Mr. Faversham. "Because it achieved
such marked success I was deeply con-
cerned about my second photoplay.
Finding the right story — a good story —
was the paramount problem. It was
when a search was under way for a sce-
nario that would conform to the require-
ments we had set for our second picture
that Myron Selznick was able to bring
to a successful conclusion his negotia-
tions for the screen rights to 'The Sin
That Was His.'

"So many producers were bidding for
the photoplay rights to Mr. Packard's
story that Mr. Selznick despaired of ac-
quiring them. It was not a question of
money. Mr. Packard had cherished cer-
tain ideas about the filming of the story
and when we got together and Mr. Selz-
nick explained his plans, suggesting the

story's use as my second starring vehicle
under my contract with his company, and
explained that Hobart Henley would be
placed in charge of the direction, all
minor difficulties were swept aside and
the filming got under way immediately.
Considers Self Lucky
"I suppose it is beside the point for
me to say that I believed in 'The Man
Who Lost Himself from the moment I
read the story. I considered myself
lucky in obtaining the rights to the novel
and although there were those who
frowned on the idea of a light comedy,
my opinion was verified. It was luck,
too, that Mr. Selznick was able to sign
a contract with Mr. Packard covering
the screen rights to 'The Sin That Was
His' just at the moment when our efforts
to find a story had led us up to a blank
wall.

"I know what L. J. Selznick, Myron
Selznick, Mr. Henley and Mr. Packard
have said about the picture made from
'The Sin That Was His' and I am con-
vinced that their individual opinions are
absolutely right. It is a great picture.
It was bound to be a great picture, for
Mr. Packard's story possessed all of the
elements of drama."

Supporting Mr. Faversham in "The
Sin That Was His" are Pedro de Cor-
doba, Lucy Cotton, Lule Warrenton,
Bobby Agnew, Miriam Battista, Bobbie
Connelly, Lou O'Connor, Frank Evans
and George Stevens.

DEAD MEN TELL NO TALES

Announce the Dates and
Names of Productions to
Feature Paramount Week

With eight feature productions listed on
the Paramount publication schedule for
September, first run houses participating
in National Paramount Week, September 5-
11, will not lack pictures expected to
answer the demands of their patrons, it
is said.

Pictures scheduled for publication on
September 5 are the George Fitzmaurice
production, "The Right to Love," and the
Thomas H. Ince play, "The Village Sleuth,"
starring Charles Ray. September 12 brings
to the screen Elsie Ferguson in "Lady
Rose's Daughter," a picturization of Mrs.
Humphrey Ward's famous novel, and Wal-
lace Reid in "What's Your Hurry?" This
is another of Byron Morgan's Saturday
Evening Post series of automobile stories
which Reid has been popularizing via the
screen during the past year. "Humoresque,"
Cosmopolitan's production of Fannie
Hurst's classic of New York's Ghetto, is
scheduled for general distribution on the
19th. The dramatic charm of Sir James
M. Barrie is again brought to the screen
in "Half an Hour," also issued on the
]9th. Dorothy Dalton is the star of this
picture. Thomas Meighan, in "Civilian
Clothes," a Hugh Ford production, is sche-
duled for September 26. It is a screen
version of Thompson Buchanan's stage
play which Oliver Morosco produced. The
other publication of the 26th is Dorothy
Gish in the comedy-drama, "Little Miss Re-
bellion."

The month's schedule also includes four
two reel comedies, two Mack Sennetts, one
Carter De Haven and one "Fatty" Ar-
buckle, besides the usual Paramount-Burton
Holmes travel pictures and Paramount
Magazines, of one reel each.

Ship Allan Dwan Feature
From Coast to New York

The negative of Allan Dwan's last pro-
duction, under his contract with May-
flower Photoplay Corporation, "The Sin
of Martha Queed," has been snipped from
the West Coast Mayflower studios to the
New York office of the corporation.

The picture is scheduled for publication
in the late Autumn. It will be distributed
through First National Exhibitors' Circuit.
Mary Thurman, who is featured in the
production, does the best work of her
dramatic career as the little mountain
school teacher, the producers claim.

Couple David Powell and
Monte Blue in New Play

David Powell, now under contract to
Famous Players-Lasky Corporation, will be
one of the featured players in the Charles
Maigne production for Paramount, "The
Kentuckians," by John Fox, Jr. Monte Blue
is featured in the production. The coup-
ling of the names of the two actors in one
production makes Maigne's promise of a
superior all-star cast appear to be attaining
realism, it is said.

South Has "Mary's Attic"

Southern Enterprises, Inc., has booked
"Up in Mary's Attic," the comedy-drama
being distributed by Fine Arts Pictures,
Inc., through independent exchanges, for
its entire circuit of first run houses, accord-
ing to Criterion Film Service, of Dallas,
Tex., who are handling the picture in that
territory.

September 11, 1920

EXHIBITORS HERALD

101

HENRY GINSBERG
Educational Film executive, wko i- tu
open branch ofliceN in »«■ Orleans,
Dallas and two other cities.

Educational to Open
Four New Branches

Ginsberg Leaves on Tour of
Exchanges — Managers to
Meet in Chicago

Following the first convention of
eastern district exchange managers in
New York City, Henry Ginsberg, man-
ager of the domestic sales department of
Educational Film Exchanges, Inc., left
this week for a visit to all the offices
which were not represented at the New
York meeting.

To Call Meeting in Chicago

After an inspection of the Atlanta of-
fice which recently opened, he will visit
New Orleans and Dallas and open offices
in those cities. Denver and Salt Lake
City are the only other territories that
have not been opened, and offices in both
cities will be opened by Mr. Ginsberg on
his present trip.

According to a statement from Edu-
cational's home office, the convention of
eastern managers proved so successful
that it was determined not only to hold
such conferences frequently, but that the
entire selling force will be gathered
together, probably in Chicago, just as
soon as the various managers are able
to spare the time from their present in-
tensive selling campaigns.

Hammons Addresses Managers

At the New York meeting the Boston,
New Haven, Buffalo, New York, Pitts-
burgh, Philadelphia, Washington, Cleve-
land, Cincinnati and Louisville offices
were represented. It is said that this
meeting was unique among all film
gatherings, since E. W. Hammons, presi-
dent of Educational Film Exchanges,
Jnc, opened the proceedings by outlining
the financial position of the company and
pointing out that the interests which had
invested in Educational had done so be-
cause they felt sure of the soundness of
its plans, approved its past record and
had made a careful examination into the
personnel. Mr. Hammons spoke frankly
of the important plans for the immediate
future, and though he told of the big
things ahead, he declared that the com-
pany's policy was to follow sound busi-
ness lines.

Browning's "Light Woman" Issued
Middle of September by American

Claire Du Brey, Charles Clary, Helen Jerome Eddy,
Hallam Cooley, Guy Milham, Nancy Chase and
Frances Raymond Are in Cast

American Film Cornpany announces
that the screen adaptation of Robert
Browning's "A Light Woman" will be
published the middle of September.

An all-star cast comprised of Charles
Clary, Claire Du Brey, Helen Jerome
Eddy, Hallam Cooley, Guy Milham,
Nancy Chase and Frances Raymond de-
picts the characters in this production,
which American officials contend will be
"a sure-fire hit."

Following a preview of the picture,
S. S. Hutchinson, president, who is now
in Europe, critics and advertising and
publicity men, were of the unanimous
opinion, it is said, that this special is
without a weak spot anywhere.

Plot Is Convincing

Those who have seen the production
declare that a strong and convincing plot
moves rapidly toward its denouement,
into which enters what is said to be a
unique element. It is seldom, it is
pointed out, when tension or mystery
are well developed in a strong drama,
that the unfolding is actually humorous.
This has been accomplished in "A
Light Woman," it is said.

Through the machinations of a fair
siren who is unparalleled in her line, a
father and son are involved, the son
who is affianced to a beautiful girl ador-
ably in love with him, and the father
the faithful husband of a devoted help-
meet. . Not the usual crude and flashy
vamp with her overworked blandish-
ments, but a siren literally true to the
name, is Jeanne Du Pre (Claire Du Brey).

Wears Fine Gowns

The gowns worn by Miss Du Brey will
rejoice the hearts of the women fans,
it is said — those who look to the screen
for "the latest thing from Paris." Miss
Du Brey is at least six months ahead of
the styles, it is declared.

Charles Clary, who has been playing
villain roles for several years, has in this
picture a big opportunity to display his
genius as the male lead, and he has made
the most of it, it is said. Miss Eddy
makes a very charming ingenue. Hal-
lam Cooley is a convincing actor in the

DEAD
MEN
TELL

NO
TALES

part of the w^eak youth who is hood-
winked by the siren.

Guy Milham, who recently deserted
the stage for the screen, and Nancy
Chase, a young actress rapidly coming
into prominence through her personal
charm and virile acting, complete a
pleasing cast.

Settings Are Artistic

The settings of this special are said to
be elaborate and artistic. Several differ-
ent interiors and a few beautiful scenes
in the open give a pleasing variety to the
scenes. As George L. Cox had a hand
in writing the scenario as well as per-
sonally directing the drama, much credit
is due him for the excellence of the
production.

"The Golden Trail" Is

Sold For New England

"The Golden Trail," Arrow's feature
fall publication, has been sold in the
New England territory to Samuel Grand,
manager of the Arrow Film Corporation
of New England. Mr. Grand, upon
viewing the picture, is quoted as saying,
that he believed it to be one of the big-
gest pictures ever offered to the inde-
pendent buyer and predicted a large
booking in the New England territory.
He announced that the production
would open for at least two weeks in
one of the down town theatres of Boston
early in September.

Dial Completes Picture

Starring Tina Modotti

Dial Film Company's picture, "The
Tiger's Coat," which is to be published
by W. W. Hodkinson Corporation in
November, is finished, and it is claimed
that it is in every respect an extra-
ordinary production.

It is marked throughout by a number
of remarkable scenic effects and the in-
terpretation of the story is in the hands
of a capable cast of artists in which Tina
Modotti, Italian artiste, is featured. Roy
Clements directed.

Woodland Plaza House

Sold to Manager Levy

CINCINNATI, O.— The Woodland
Plaza, a 940-seat suburban house here,
was sold recently by Woodland Plaza
Amusement Company to Henry Levy,
owner of the Park, Liberty and Colum-
bia houses. The consideration is re-
ported to be $65,000.

New Company in Columbus

COLUMBUS, O.— Ohio Comedy Film
Company was incorporated here recently
for $25,000, following the formation of
the company and production of its first
film. Five films have been contracted
for and will be produced in Ohio.
Eugene Kibele is business manager and
other incorporators are Attorney L. A.
Alcott, Stephen Duros, G. Marcopolus,
G. Zaglenes and F. Westinghouse.

102

EXHIBITORS HERALD

September 11, 1920

^l|||l!lllllll!llllllllllllllllllllllllllii:iNIIII!lll^ Illlllllllllillllllll'li

Expect "Iris" to Rank With the Best

Pauline Frederick's Initial Production Under Banner of
Robertson-Cole Is Nearing Completion — Is Said to Ful-
fill Every Requirement that Was Demanded by Producers

kwTRlS," the Sir Arthur Wing Pinero
JL play, the screen adaptation of which
is Hearing completion at Robertson-
Cole's West Coast studios, will rank with
the best offerings of the season in the
opinion of its producers. -

The picture is the first starring vehicle
for Pauline Frederick under her contract
with Robertson-Cole which calls for four
specials a year. It is reported to fulfill
every requirement demanded by its pro-
ducers.

Showings of the footage already taken
display the fact, it is declared, that Miss
Frederick has captured for the screen all
of the fine shadings of emotions de-
manded by her difficult part.

* * *

Aside from Miss Frederick's capital
interpretation of the luxury-loving hero-
ine of "Iris," who learns the real meaning
of love, the picture is reported to be a
box office attraction of merit because of
the elaborate settings and scenic effects,
as weil as the superior order of the act-
ing and the dramatic interest of the
story.

In unfolding the story and to enhance
the dramatic value of the theme, Pinero
chose to place his character amid the
beauties of nature in England, the frivol-
ities of Monte Carlo, the squalid en-
vironments of London's slum districts,
the refreshing appeal of the Swiss Alps,
and the fear impelling vastness of the
South African veldt.

The producers, realizing the possibili-
ties of the scenic effects, declare that no
stone has been left unturned to make the
story as vivid and as realistic as possible
by including in the photoplay every de-
tail which Pinero thought essential to
the effectiveness of his story.

* * *

Three of the sets specially constructed
for "Iris" have called forth the admira-
tion of everyone who has seen them, and
will prove an important factor in coaxing
dollars into the coffers of exhibitors who
book the picture.

The most magnificent in point of
beauty is that which shows an Italian

villa in the heart of the Alps, it is said.
Director Henry Otto, finding that a villa
of the sort described in the Pinero script
was unobtainable, proceeded to have one
built according to the description.

The finished product is said to be very
artistic. Presumabl}' overlooking Lake
Geneva, it is modeled after the many
beautiful villas to be found in that lo-
cality. It is of the purest Italian archi-
tecture with quaint Romanesque arches,
and a flag-stoned patio which leads into
a sunken garden almost fairy-like in its
cool green verdure and profusion of mar-
ble statuary. The interiors of the villa
are as beautiful as the exterior, with
every detail as perfect as art and re-
search could make them.

* * *

Another huge set of extraordinary
beauty is an English baronial estate done
in the Elizabethan style so popular with
American millionaires seeking country
places abroad or imitations of English
country homes in America. The interiors
are exquisitely modeled after a well-
known British castle.

The entire production is receiving the
utmost care and attention to detail, it is
declared, because the picture is confi-
dently looked forward to as Miss
Frederick's outstanding achievement.

Gets Site in Great Falls

GREAT FALLS, MONT.— One of the
largest theatres in the state of Montana
will be constructed at Third street and
Central avenue, northeast, by Lease &
Leighland. The house has been leased
by C. S. Jensen and J. von Herberg of
Seattle, prominent Northwest theatre
men. The lease is for a period of twenty
years and the building will be ready,
it is expected, next May. It will cost
$250,000 and will seat 1,750 people.

The merits of independent pro-
ducing units, which have formed a
favorite topic of discussion through-
out the industry, have attracted the at-
tention of Thomas Bedding, well
known publicity man, who recently
left Photo Products Export Company.

Bedding agrees with Marshall Nei-
lan, J. D. Williams, and many others
who have expressed themselves on the
subject that independent producing
units are the great need of the indus-
try. He expresses himself as follows:

"Picture making, if not an art, at least
is a different sort of thing from pressing
clothes, or selling them, or making them.
The latter are manufacturing processes;
the former is a mental one. Few of the
people responsible for the program of
pictures now cluttering the market and
keeping motion picture theatres empty
know anything about pictures. They
hire authors, directors, stars — just the

OLIVE THOMAS
The Selznick star in a scene from her
latest production, "Darling Mine."

Complete Metro Cast for
Mrs. Humphrey Ward Tale

Frank Elliott, veteran player of the stage
and screen, has been engaged by Metro
to play a supporting role with May Allison
in her new starring production, "The Mar-
riage of William Ashe," to be filmed in
Hollywood. Edward Sloman is the director.

Elliott will have the part of Geoffrey
Cliffe in the story written by Mrs. Hum-
phrey Ward, dramatized for the stage by
Margaret Mayo and adapted for the screen
by Ruth Ann Baldwin. With his engage-
ment, the cast for the feature is completed.
Wyndham Standing will be Miss Allison's
leading man, while Robert Boulder, Lydia
Titus and Clarissa Sehvynne will have im-
portant roles.

same way as they hire sweatshop help,
and they treat them as hirelings and the
latter behave as such.

"Everything about these program pic-
tures is mechanical. The- director is
under surveillance (he is supervised); he
works to a time clock; so does the
author, the continuity writer, the cast,
the camera man, the studio staff. Every-
thing is plotted out before hand — pre-
cisely, mechanically, mathematically —
and the result on the screen justifies the
method — in nine cases out of ten, nay,
ninety out of a hundred, it is wooden;
it is Marionettic; it is 'canned drama'
— conventional, artificial, formularistic.
The stories are commonplace, stilted, old,
soulless, unemotional, trite.

"Why? Simply because the heads of
these program companies are 'business'
people and not picture people.

"There's the explanation. Now, what
is the remedy?

"Obviously that of independence, as
recently demonstrated by Mr. Ncilan and
other producers whose pictures are pleas-
ing the public and making money."

Bedding Declares Independent Units

Are Big Needs in Producing Pictures

DEAD
MEN
TELL

NO
TALES

THE

— ANDY and MIN —

WILL

ENHANCE
THE

VALUE
OF

YOUR

THEATRE

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 Ave

SCREEN SNAPSHOTS

ISSUE No. 7

REEL DE LUXE

Norma TALMADGE Constance

Party sails on Imperator for Europe

ENID
BENNETT

FRED
NIBLO

SHELDON LEWIS

The art of Making up

LOCKLEAR

Acting above the clouds

KATE BRUCE LOUISE GLAUM

A VACATION COMEDY

featuring

Carter De Haven - George Beban

Ben Turpin
Charles Murray Mildred H. Chaplin
Bobby Vernon

OPPORTUNITIES

in the movies

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP.

_a Exchanges qTa^

207 So. Wabash Ave.
CHICAGO

"A CHILD FOR SALE"

THE MASTER PICTURE OF THE SEASON

"A CHILD FOR SALE"

IVAN ABRAMSON'S GREATEST EFFORT

"A CHILD FOR SALE"

BOBBY CONNELLY IN HIS BEST ROLE

"A CHILD FOR SALE"

CREIGHTON HALE LAUDED BY ALL CRITICS

"A CHILD FOR SALE"

CAST OF ALL-STAR SCREEN ARTISTS

"A CHILD FOR SALE"

AN UP-TO-THE-MINUTE SUPER FEATURE

"A CHILD FOR SALE"

HAS UN EQUALED BOX-OFFICE DRAWING POWER

"A CHILD FOR SALE"

ADVERTISING POSSIBILITIES UNLIMITED

"A CHILD FOR SALE"

WILL JAM YOUR THEATRE AT ADVANCED PRICE

"A CHILD FOR SALE"

BOOK IT— BILL IT AND CASH IN ON IT

"A CHILD FOR SALE"

WILL BREAK ALL RECORDS

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 ^KS Ave

106

EXHIBITORS HERALD

September 11, 1920

Novel Exploitation Stunt Creates

Interest in Celebrated Production

Hundreds of Letters Received to "Child for Sale"
Advertisement Inserted in Twenty Daily
Newspapers by M. J. Mintz

circulation of the Chicago newspapers
and the others in which the personal was
printed.

Another feature of this particular case
is the co-operation given by an inde-
pendent exchange to the exhibitors in
the territory in which it sells its product.
While this is not the first instance in
which a state right buyer has been active
in aiding the exhibitor, it is one of the
outstanding cases.

His Stunt Goes Big

An example of ingenious exploitation,
which smacked of the sensational and
which showed to a good advantage the
possibilities in indirect advertising, was a
feature of the introduction to the public
of "A Child for Sale," which is being
distributed in the Illinois and Indiana
territory by Celebrated Players Film Cor-
poration, Chicago.

The stunt was the work of M. J.
Mintz of Celebrated and resulted in the
"grabbing off" of free space in the Chi-
cago dailies and in the papers published
in surrounding communities.

A blind advertisement was inserted by
Mr. Mintz in the personal columns of
twenty newspapers. It read as follows:

''A child for sale — Beautiful girl. 4
years of age; blue eyes and auburn hair:
excellent health; charming disposition;
legitimate parentage; high cost of living
reason for selling."

Immediately after insertion of the "ad"
hundreds of replies were received from
persons all over the country. In addition
to arousing the curiosity of many per-
sons,- it prompted civic societies and the
like to investigate the matter. In one
Chicago suburb the services of the police
were sought.

To each inquiry received a reply, re-
vealing the purpose of the advertisement,
was dispatched. The direct result of the
exploitation scheme was the good attend-
ance at the initial showing of the picture
in Chicago at the La Salle theatre.

Undoubtedly the scheme will have a
far-reaching effect because of the wide

"Looks Good to Us"

Promise Comedies Up

To Better Standard

The theatre manager after comedies
minus chase and slapstick, such as will
draw the better class of the fun loving
public to his theatre, may look forward
with interest to the new series of com-
edies and satires to be produced by
Artola Productions, Inc., a new Massa-
chusetts corporation having headquar-
ters in Boston under the general man-
agement of Alfred A. Lionais.

Artola Productions will annually pro-
duce twenty-six one reel comedies featur-
ing a male star, with whom a five-year
contract has been made, and opposite
him will play Muriel Wainwright, sup-
ported by a full baker's dozen of
New England beauties, and comedians
tall, short, thin and fat. The tentative
titles of the first two-reel comedies are
"Honeydo" and "Hats."

Jimmy Aubrey to be Seen
In Role of Modern Jonah

Jimmy Aubrey's next special comedy
will be, it is claimed by Vitagraph, his
most pretentious offering. An elaborate
program of production will be followed
with Aubrey by Albert E. Smith, presi-
dent of Vitagraph, and this two-reel com-
edy offering, as yet without a title, is to
be an example of the new schedule.

Two trips to Catalina island have been
made by Director Jess Robbins, the
comedian, and his supporting players.
From there the company moved to San
Pedro, Cal., in Los Angeles harbor,
where larger boats could be obtained' for
the big scenes. Jimmy has accomplished
the stunt of being swallowed by a
massive wooden whale, and a fast ride
on the back of the speeding whale forms
one of the incidents.

Col. » in N. Sclln, I.imiIn II. Mnjer nnd
John M. Nlnhl <'\mtiliiliiK n "liikr" for
"Sowing ihc Wind," \nitn Stewart**

Intent production, licinic cut 11 ' Ktnhl.

Woods Writes An Original
Story for Fatty Arbuckle

Walter Woods of the West Coast
scenario staff of Famous Players-Lasky
has written an original story which will
be used as a starring vehicle for Roscoe
Arbuckle, according to Frank E. Woods,
supervising director.

Woods has written the continuity for
all of Arbuckle's pictures since he gave
up making two-reelers and confined his
efforts to making comedy features for
Paramount. These pictures are "The
Roundup, rhc Life of the Party," "The
Traveling Salesman" and "Brewster's
Millions.

M. J. MINTZ
Of Celebrated Players Film Corporation
conducts ingenious exploitation on "A
Child for Sale."

Novelist Starred in

Story She Wrote

Breunner, Persons and Rock
May Revive AB Trademark, •
It Is Rumored

As a result of reports concerning the
alleged mysterious producing activities
said to have been inaugurated at Bio-
graph Company's studio in New York,
and because certain announcements have
appeared in print in connection therewith,
the following statement is issued by
Allen Rock, associated with Bruenner &
Persons in their current producing activ-
ities.

"The rumor about the revival of the
AB Trademark was started by an actor
that we employed during the filming of
the production now in work, who sent a
notice to the press, falsely labelling him-
self the 'featured player' and, in order to
'get his yarn across,' included in the no-
tice the mention about the AB," Mr.
Rock's statement explains. As to
whether or not the rumor is correct, he
does not say, but does add that "both
Mr. Bruenner and Mr. Persons will
shortly make known their intentions."

It is known that for the past several
months Bruenner, Persons and Rock
have been sponsoring the filming of what
has been called an elaborately staged
spectacle introducing as a new screen
star De Sacia Mooers, who has been
dubbed "The most gifted girl on the
globe." Miss Mooers is the authoress
of the novel "The Blonde Vampire"
which, it is stated, is an absorbing word
picture of Miss Mooers' colorful and
eventful career as the courted heiress of
the wealth of the famous Yellow Aster
Gold Mine. The production in question,
which is now nearing completion at the
Biograph studio, is a picturization of
Miss Mooers' novel.

Reported by "Mac"

When Harry Weiss, president of the
Superior Screen Service, alighted from the
"Century" last week, 'tis said, a crowd of
"Uncle Sam's shrewdest" trailed him from
the depot to the Film Exchange building.
That old grip was doing its best to burst
open. Nothin' doing for Uncle Sam, but
when the Illinois and Indiana exhibitors
got a slant at the gobs of good ones Harry
brought back, there is sure to be a riot
call sent in to keep 'em from wrecking
the S. S. S. executive suite. Aw, we don't

want to — let Harrv tell you.

* * *

Eddie Herz, of the Interstate Film ex-
change, was held over at Gilman, 111., on
his last trip through the territory, and was
a guest at the Corn Belt Hotel, Oilman's
famous hostelry. Upon inquiry for accom-
modations, he was informed they were very
sorry they had nothing but a double room,
and conditions due to the high cost of
living caused them to require a charge of
$1.50 for the day. Ed gave it the once over
and found its resemblance much similar
to the Hotel La Salle's Blue Fountain room,
that is for size, we mean. Opening up the
cash reserve and tendering the 200-pound
bell-hop a brand new five-dollar bill, he
was informed, "Inasmuch as yer a'goin'
to pay cash, guess we can shade the price
from $1.50 to $1.25." So watch your step,
boys ; make it cash at all times down that
way.

* * *

Looks to us like Paul G. Smith, erst-
while film publicity expert, is making good
with a flying start in his newly chosen field.
Understand that Wellington Cross is to
give the stroller members of the Lambs
club an opportunity to view an early offer-
ing from this youngster's prolific pen some
time during the coming October. Our best,
Paul ; c'mon, heave us the name of your
sketch.

* * *

Looking over the South Wabash avenue
film register of last week, the pages tell
us the following were city visitors : John
Neis, Star theatre, Ohio, 111.; E. L. Mc-
Dermott, Ark and Grand theatres, Logans-
port, Ind. ; A. R. Nelson, Star and Para-
mount theatres, Kokomo, Ind. ; B. A.
Wormald and the Mrs. Marquette the-
atre, La Salle, 111.; G. H. Meyers. Park
theatre, Champaign, 111. ; and the always
smiling and ever popular "Daddy" Hines,
Auditorium theatre, South Bend, Ind.

* * *

That's bound to be a regular get-together
party that Harry Weiss is giving by invita-
tion to over 200 exhibitor friends of his.
The boys are to motor to Weiss Isle (c. p.
of the U. S. A.) to be the guests of this
popular exchangeman for a two-day picnic.
Bring along the fishing tackle, swimming
suits and, ahem — you know what we mean.
Wish we were a-'goin'. Must be great to
He rich and own a movie theayter.

* * *

One of the best little chaps that ever
sat in an executive chair has just made up
his mind and bought a ticket for Dallas,
Texas, forsaking our big lakeside city, to
manage First National's territory of the
Lone Star state. Chi's tears become Texas'
smiles, hot dawg! ! Go to it, Floyd, our best
for you and yours in your new home.

* * *

Another compliment is to be extended to
Chicago's livest independent exchange, the

The Infant Industry

IKYING mack
And Irving: Mnck, Jr., '1'nkins the Air Fur
from ti «■ Maddening Loop, Where "Irv"
Hail> Runs Down the Kluwive Dollar
and Salts It Away for the Well-Koown
Rainy Day.

Celebrated Players Film Corporation, on
the marvelous condition of all their films.
In fact, Abe Teitel, solely responsible for
their proper conservation, was overheard
telling a friend of his that J. L. Friedman,
president and directing genius of this ex-
change, insists that every inch of film be
properly conserved before it is permitted
to be shipped.

* * *

The exhibitors will sure be busy slipping
the welcome stuff to M. Whitmoyer,
former Pathe representative, when he
dashes before them with those money-get-
ters that the Associated Producers, Inc.,
are now offering. Their first offering,
"Homespun Folks," directed by John Grif-
fith \\ ray, featuring Lloyd Young, was
given a special showing for Sid Goldman
and his sales organization last week, and,
judging by the smiles of all as they left the
screening, Thos. H. Ince has put over
another BIG ONE. Should have no trouble
to roll up an enviable record for set-ins
on this feature, for it has it ALL — pathos,
thrills and humor — as only the subtle ar-
tistry of this master mind of the cinema
knows.

* * *

In the face of the blare coming from
Mayor William Hale Thompson's big horn,
announcing that Chicago is the world's
greatest summer resort, film men continue
to emigrate to parts known and unknown.
When Fred C. Aiken left the manager's

desk at Vitagraph last week, he stated that
he was going somewhere in the state of
Michigan. No S. O. S. has been received
thus far by C. R. Lindau, assistant, so ap-
parently Manager Aiken's car must be hit-
ting on all six and it must be surmised
that the tires are making good their guar-
antee.

Exchange managers display very astute
judgment, it is true. In the case of Clyde
Eckhardt, he has invaded the exhibitorial
field for an addition to his sales staff. Meet
Joseph Alman. former manager of the
Globe theatre, Monticello.

* * *

Is there any reason why Jack Grauman,
in charge of affairs at Metro, shouldn't
carry a smile around with him? He points
with pride to the following contracts just
negotiated : H. C. Moir theatres, Ascher
Bros, circuit and Lubliner & Trinz chain.
The entire year's program is covered in
the deals.

W. L. Hill, who invites you to trade
showings and publicizes First National at-
tractions, has created for himself a new
job. He has placed a large scoreboard
along one wall of the exchange. On this
he chalks up daily the late sub-franchise
sales and the theatres acquiring them.
Present score — well, just drop up to First
National and see for yourself.

* * *

"Ted" Lewis has a rival. Paul Gerard
Smith is learning to play the saxyphone.
They say flats are for rent cheap on the
north side in the neighborhood where Paul
lives. He practices at night and is going
to vote for daylight saving at the next
election.

* * *

Miss Florence Enk postcards the Ex-
hibitors Herald staff both from New
York and Philadelphia. That's going from
bad to worse, Flo. We know what Phila-
delphia is "of a Sunday." You can't buy
one per cent buttermilk in that town.

* * *

Fred Sterling, the partner of Charles
Lamb, of the Palm theatre, Rockford, 111.,
is out for lieutenant-governor. Needless
to say, he has the support of the film men
of the state.

* * *

W. D. Burford returned to Chicago on
August 24, after closing a $96,000 deal for
the Riviera theatre, in La Crosse, Wis.,
for the La Crosse Theatres Company, of
which he is a fourth owner.

* * *

If you watch your opportunity, you might
be smoking a cigar gratis one of these days.
They're having another contest over at
Pathe, this time in the news division. Oscar
Florine at present is setting the pace, but
you had better play close to Jimmy Gillick,
"Chick" Keppler, Rex Salkin, Tom Nor-
man, T. Meyers and Rickor, for Oscar
might stumble before the final stretch.

* * *

Dave Dubin, known as Celebrated's cele-
brated salesman, formerly was quite adept
with the — the — that is, to be real frank,
he — he was quite a boy for "taking
chances." Then he "swore off." But Dave
left the office the other day, and, to his
disgust, surprise and chagrin, he found
that someone had had the nerve to make

108

EXHIBITORS HERALD

September 11, 1920

away with his car. If there is anything
Dave abhors, it is relying on Chicago's
transportation system, so it seems more
than probable that he will break his pledge
and "take another chance," hoping thereby
to enlarge the contents of the coffers of
the automobile industry.

* * *

Of course, exploitation is used for the
purpose of creating a desire to see a pic-
ture and to make it possible to put out the
S. R. O. sign, but ask William S. Barbee,
proprietor of Barbee's Loop theatre, what
he thinks of the methods used by the P. A.
A few thousand postcards were dispatched
to automobile owners advertising a picture
playing at the house. The cards were
signed "Mae." Mr. Barbee arrived at his
theatre the other day, only to be confronted
by a woman who wasn't in any too con-
genial a mood. She informed the exhibitor
that friend husband had looked interestedly
toward pastures afar and she wanted to
be sure of the source of the "Mae" postcard
before manipulating the rolling pin. Friend
husband can feel lucky that Mr. Barbee's
explanation dispelled any doubts in friend
wife's mind.

* ♦ ♦

When two branch managers from the
same company get together, a regular con-
test prevails, each trying to outdo the other
in telling of the big contracts signed. Wit-
ness the meeting of W. C. Barnes, Detroit
manager of Fox Film Corporation, with
Clyde Eckhardt, Chicago chief, at the

Windy City branch last week.

* * *

Frank J. Flaherty is back at Unity.
F. J. was absent from the city only long
enough to let the film men at Milwaukee
see that the Chicago climate has the ingre-
dients in it to keep a man healthy, wealthy
and wise.

* * *

It is customary always to turn over a leaf
and start the new year right. According to
the Selznick staff, which is concentrating
on the new season's output, this will be
a record year for each member of the staff
got off on his right foot. If you don't
believe it, just ask Al Gallas, Julius
Alcock, E. S. Barnour, W. S. Altland,
J. S. Posner, W. W. Krueger or Lee

WOODYATT.

* * *

Tiie Chicago Reelcraft office seems to
have the fishermen. No sooner does
"Dandy Old" Reese return (and it was a
disappointing return, for not a soul was
able to smack his lips over a meal of good
fries) than his manager, Carl Harthill,
seeks a watery spot in Wisconsin and
throws in his line. The book says that the
fisherman at least must produce a picture
to substantiate the stories of big catches —
although a little material proof would be
more welcome.

* * *

Here is a little dope on the strategy that
must be displayed in order to have your
name register high on the sales sheet.
H. R. Phillips is somewhat of a strategist,
it seems. Before he can induce F. J. Lewis,
of the Toulane theatre, to sign a Robertson-
Cole contract it is necessary to get said
exhibitor out on the street. Funny piece
of business, isn't it?

* * *

I. Maynard Schwartz, Educational man-
ager, should effect a tie-up with Smith
Brothers or Bunte. Maynard has one of
those summer colds that a person can do
very well without. He has joined the
afflicted brigade which goes to the office
every morning with a dozen or so clean
handkerchiefs and returns home at night
with a feeling that he should have taken
more.

* * *

They arc making Tom Norman feel at
home up at Pathe. Tom is another ex-
hibitor who has deserted that field for the

selling end of the game. He should be
a great help to the exhibitors on his beat
by conveying some of his exploitation ideas
to every one that signs a contract. The
Rex, at Racine, formerly was his head-
quarters.

* * *

Manager Wallerstein, of the Starland
theatre, Michigan City, brought some
sketches along with him on his recent trip
to Chicago. He was showing the men at
First National how he was converting the
front of his house into a First National
trade mark.

* * *

The Gem theatre, at 18th street, near
Ashland avenue, has fully recovered from
the shaking up received recently when a
street car left the rails and crashed into
it. Vivian Jansen, manager, states that
a sign will be erected announcing "no
rowdyism tolerated in or near the entrance
to this theatre."

* * *

Persons who think that a P. A.'s job
is a "snap," so to speak, should consult
Harry S. Lorch, at the Goldwyn exchange.
No sooner does Harry work himself up
to a high pitch of enthusiasm on one pic-
ture than along comes an announcement
from the home office stating that a new
production will be published on such and
such a date, and Harry begins to analyze.
Now he is creating copy on "Madame X."

* * *

The roosters again are crowing over at
Pathe. W. A. Aschmann, manager, has
the painters busy giving the front of the
building the appearance of an art gallery.
Any chicken fancier passing the exchange
will look with envy at the big roosters
adorning the windows.-

* * *

Herman Bejach, exhibitor from the
Colonial theatre, Rockford, visited the
Reelcraft offices last week. Herman said
he couldn't be detained long, as he had
to get back to the Elks' Club in the home
town — his stamping ground — to participate
in a few lively games. He forgot to men-
tion the kind of sport, so use your own
judgment. There might be an inference
in the fact that he was in a great hurry.

* * *

Here's a good one. George Landis, who
hails from Indianapolis, is now covering
down-state for First National. The cry
of the exhibitors in that territory now will
be "perhaps he'll land us." He formerly
was with Selznick and the World.

* * *

Do you wonder that the staff at Educa-
tional is now computing its sales on the
basis of 1,000, instead of 100, per cent?
The salesmen, William Engleman, Wil-
liam Stern and I. R. Parnass for the state
and Clarence Phillips and Sam Katz in
Chicago, have been told to go out and
knock a few home runs themselves on the
one reeler which analyzes the "Babe" Ruth
swat, which is internationally known.

* * *

O. R. Hanson, central supervisor for
Robertson-Cole in the Chicago territory,
was in town last week to confer with the
local manager, R. A. Lucas.

DEAD MEN
TELL NO
TALES

Manager Fisher, who controls theatres
in La Salle and Kewanee, gave Cecil
Maberry, manager for Goldwyn, the news
that he is opening a house at Jackson. Both
pictures and road shows will be booked. It
must have been a prosperous year, Mr.
Fisher.

* * *

L. y. Crump, Pathe salesman, has gone
on a vacation, with Chicago as his vaca-
tion headquarters. L. Y. plans to take a
few short motor trips during his leave of
absence. There is only one inference to
draw after talking with a few film sales-
men and that is that the work must be
very remunerative. "My car this — " and
"My car that — -" is common talk these days.

* * *

A. J. Normal and Walter Hurley, "Pat"
Dillon's right hand men at Special Pictures
Corporation, announce emphatically that all
the company's new stuff "is going over big."

* * *

"Hank" Peters, formerly with Associ-
ated Producers, in Chicago, is now over at
Celebrated, talking up the merits of the
various publications.

* * *

John Schoenleber, secretary to Clyde
Eckhardt, manager of Fox, has settled
down to another year of labors. John has
just returned from Lake Ripley, Wis.,
where he spent his time in a bathing suit
and at the end of a fishing pole.

* * *

Oscar Florine dropped out of sight for
a few days this week. The only thing that
kept him from the Pathe offices was the
distance between Cleveland and Chicago.
Business or pleasure? A little of both, he
answered.

* * *

An out-of-town visitor on film row this
last week was F. G. Cornwall, managing
director of the theatres controlled by
the Famous Players-Missouri Corporation.
F. G. stopped over in Chicago en route
from New York to St. Louis to pay his
respects to Cecil Maberry, manager at
Goldwyn. who formerly resided down the
river.

* * *

It was quite a week for exhibitors out
in the state along film row. For instance,
there was John Koletis, American, Rock
Island ; Charley Lamb, Palm, Rockford ;
Charles Vollmer, Rialto, Jackson ; Chas.
J. Allardt, Blackstone. Dwight; W. H.
Cadoret, La Petite, Kankakee; George
Greenough, Grand, Sterling; Manager
Nelson, Libert, Libertyville ; and E. A.
Alger. Paxton, Gillman and Minonk, Fair-
burv.

* * *

Johnny Mednikow is coming into his
own. The time has come, it seems, when
they all seek his advice. Take as an ex-
ample, the postponement of the White-
Moran fight at East Chicago a week ago.
Johnny, with M. J. Mintz, and a few other
pals from Celebrated and other exchanges,
were contemplating attending the match.
Then it rained. Still in doubt as to the
possibility of holding the contest, Larry
Lichternstein. the promoter, 'phoned
Johnny. The papers announced that night
that White and Moran would fight a week
later. As the story goes, Johnny's words
carried weight.

* * *

H. A. Washburn is making considerable
dust down state. He just boarded his "tin
Lizzie" for a two-weeks trip in the interest
of First National.

* * *

Disappointed again ! "Chub" Florine
has issued a formal denial that he is to
be starred in a feature production. It is
up to M. J. Mintz and associates to find a
new prodigy.

Septembre 11, 1920

EXHIBITORS HERALD

109

Stratford Theatre, Chicago, Ready
For Opening Early in September

New 3,000 House Declared to be One of the Finest
In the World — Two Orchestras Will Furnish
Music — Many Novel Features Included

Chicago's new 3,000 seat motion pic-
ture palace, the Stratford Theatre, lo-
cated at 63rd and Halsted streets is
practically completed and ready for the
opening early in September. The Strat-
ford will be under the personal super-
vision of W. P. Clement a well known
motion picture theatre manager. One
of the many features of this new theatre
is a 40 piece symphony orchestra under
the supervision of Walter Blaufuss, -au-
thor of "Your Eyes Have Told Me So,"
"Isle of Golden Dreams" and "Havana."
To Have Two Orchestras

In addition to the regular 40 piece
symphony orchestra which the Stratford
will have, there will be a jazz orchestra
which will be directed by John Alden,
also well known as a composer of popu-
lar music and composer of "Le Veeda"
which is his latest hit. Rudolph Man-
gold formerly concert master of the
Riviera Theatre and assistant concert
master of the Chicago Grand Opera
Company under the leadership of the
late Cleofontone Campanini will conduct
the Stratford's symphony orchestra.

Mildred Fitzpatrick who has been
chief organist for Orchestra Hall ever
since they put in motion pictures,
leaves Orchestra Hall to become chief
organist for the Stratford. A $50,000
Mdeller organ has been installed in the
Stratford which will help out the mu-
sical program greatly.

Typhoon System Installed

The largest and most complete Ty-
phoon Ventilating System has also been
installed which will take care of the
cooling of the house during the summer
months and heating of it during the
winter months. A private projection
room where all films are viewed be-
fore they reach the Stratford screen
has also been installed. In this room
Mr. Blaufuss will arrange the music
scores for the entire show while viewing
the show.

Four of the latest type Simplex projec-
tion machines have been installed in the
operating room which is the largest
•operating room in Chicago. For the
comfort of the operators shower baths
have been installed.

Has Many Features

Everything in the Stratford has been
arranged for the comfort of its patrons.
The mezzanine foyer which is the larg-
est in the United States, with its com-
fortable divans and lounge chairs offers
a delightful resting place. To the left
of the mezzanine foyer is the ladies'
boudoir in charge of a competent maid.
Telephones, writing materials and

everything for the comfort of the
feminine patrons can be found here.

The motto of the Stratford will be
"nothing is too good for our patrons"
and with the ability to get the best
obtainable in the line of pictures to-
gether with the wonderful musical pro-
gram which will be presented the Strat-
ford patrons are assured of the utmost
in amusement.

A very elaborate program has been
arranged for the opening week, plans
for which will be announced within the
next few days, according to Bernard G.
Ziv. director of publicity for the Strat-
ford.

Zuber Buys in Vincennes

VINCENNES, IND. — \V. O. Zuber
has purchased the lease and equipment
of the Princess theatre. South Chestnut
street, from Columbia Amusement Com-
pany and is in control of the business.
C. E. McConaughy, who has been man-
ager, will go to Indianapolis and engage
in the theatre business elsewhere. Zuber
controlled a motion picture theatre in
Vincennes for a number of years, but
disposed of it last spring.

McCoy in New Orleans

NEW ORLEANS. — Howard W. Mc-
Coy of St. Paul, new manager of the
Palace theatre, has arrived and assumes
official duties at the end of August.

FOR HIGH CLASS LOBBY DISPLAYS
SEE

L. BLAND
-THE MAN BEHIND THE BRUSH"

Artistic Photomats. Mechanical Scenic Displays, Cut-
outs. Signs and Banners
Telephone Franklin 1457
Suite 40-41 1 12 N. LaSalle St.. Chicago. Illinois

FOR SALE

250 Motion Picture Theatre Seats,
A-No. 1 condition and price reas-
onable. ACT NOW.

D. GOLDMAN

1119 Kishwaukee St. Rockford, 111.

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special professional
discounts on UNIVERSALS.

Immediate delivery on all models. DeBlie.
DeFrmnne. P«the and many other* demon-
strated in our showroom. Send for our com-
plete catalog at once, free on request.

BASS CAMERA COMPANY

Dept. H. 109 N. Dearborn St., Chicago, III.

New National Feature

Shows Scenes in India

In "The Palace of Darkened Win-
dows," a National Picture Theatres pro-
duction, the locale is East India. The
cast includes Claire Anderson, Arthur
Edmund Carew, Jay Belasco, Christine
Mayo, Gerald Pring, Adele Farrington,
Virginia Caldwell. Nicholas Dunaev,
and Virginia True Boardman. The story
was written by Mary Hastings Bradley
and directed by Henry Kolker.

Vitagraph Special Is

Choice for Anniversary

OMAHA, NEB.— The Moon theatre
of this city is celebrating its first anni-
versary the week of August 29. Vita-
graph's special, "Trumpet Island," was
selected by H. Goldberg as the attrac-
tion for the week.

Ahsmuhs Owns Princess

COVINGTON, OKLA. — The New
Princess theatre opened recently. C. C.
Ahsmuhs is manager and owner.

SOLICITORS

To interest manufacturers in the
advertising possibilities of motion
pictures and to secure commer-
cial film printing from other pro-
ducers.

See Sales Manager

AMERICAN FILM COMPANY, Inc.

6227 Broadway, Chicago, Illinois

ARCHITECTS

AND

BUILDERS

J.B.DIBELKA COMPANY

Parkway Bldg.
2743 West 22nd St.
CHICAGO

GUARANTEED

Mailing Lists

MOVING PICTURE THEATRES

Every State— total, 25,300; by States, $4.00

PerM.

1070 Film Exchange* $7.50

313 manufacturer* and studio* 4.00

368 machine and supply dealers 4.00

Further Particulars:

A. F.WILLIAMS, 168 W. Adams St.. Chlcap

TYPHOONS rOOUVENTI LATE

I TYPHOON FAN COMPANY 345 WEST 39-ST.f NEW YORK CITY

1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 13- ST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. ILL.

AMERICAN FILM COMPANY

Distributed Through Pathe Exchanges.

FLYING "A" SPECIAL9

"Eve in Exile," seven reels, with Charlotte Walker,

'The Valley of Tomorrow." five reels, with William Russell.

"The Honey Bee," six reels, with Margarita Sylva.

"Dangerous Talent," five reels, with Margarita Fisher.

"Slam Bang Jim," five reels, with William Russell.

"The Thirtieth Piece of Silver," five reels, with Margarita Fisher.

"The House of Toys," six reels, with Seena Owen.

"Peggy Rebels," five reels, with Mary Miles Minter.

"The Week End," five reels, with Milton Sills.

"A Live-Wire Hick," five reels, with Wm. Russell.

ARROW FILM CORPORATION

'Vigilantes," seven reels.

'Fool's Gold," six reels, with Mitchell Lewis.

*fhe Law of Nature," with Vincent Coleman.

'When the Desert Smiled," five reels, with Neal Hart.

The Mysterious Mr. Browning," five reels, with Walter Miller.

''The Profiteer," six parts, with Alma Hanlon.

"The Sunset Princess," five parts, with Marjorie Daw.

'Miss Arizona." five parts, with Gertrude Bondhill.

"Wolves of the Street," six reels, with Cobb and Johnson. •

"The Desert Scorpion," six reels, with Cobb and Johnson.

"The Chamber Mystery," five reels.

"Circumstantial Evidence," five reels.

"The Wall Street Mysteiw," five reels.

"The Unseen Witness," five reels.

"The Trail of the Cigarette," five reels.

"The Bromley Case,'" five reels.

"Woman's Man," five reels, featuring Romaine Fielding.
"Love's Protege," five reels, featuring Ora Carew.
"The Black Lagoon," five reels, with all-star cast.
"The Golden Trail," five reels.

"Bachelor Apartments," five reels, with Georgia Hopkins.

ARROW-HANK MANN COMEDIES

One issued every other week.

MURIEL OSTRICHE PRODUCTIONS

Two-reel comedies, one each month.

BLAZED TRAIL PRODUCTIONS

One issued every other week.

LONE STAR WESTERNS

One every other week.

ARROW-NORTHWOOD DRAMAS

"The Strangers," two reels.
"Breed of the North," two reels.
"A Fight for a Soul," two reels.
"Beloved BTUte," two reels.
"Quicksands," two reels.
"Border River," two reels.
"In the River" two reels.
"Three and a Girl," two reels.
"Raiders of the North." two reels.
"Looking Up Jim," two reels.
"A Knight of the Pines," two reels.
"The Man of Brawn," two reels.

ASSOCIATED EXHIBITORS

Distributed through Pathe Exchanges
Oct. 3 — "The Riddle Woman," six reels, with Geraldine Farrar.

EDUCATIONAL FILMS CORPORATION OF AMERICA

Distributed through Educational Film Exchanges, Inc.

CHESTER COMEDIES. TWO REELS

"Four Times Foiled."
"An Overall Hero."

CHRISTIE COMEDIES, TWO REELS

"Kiss Me, Caroline." (Bobby Vernon.)
"A Seaside Siren." (Fay Tincher.)

TORCHY COMEDIES, TWO REELS

"Torchy." (Johnny Hines.)

"Torchy Comes Through." (Johnny Hines.)

MERMAID COMEDIES, TWO REELS

"A Fresh Start." (Marvel Rae.)
"Duck Inn." (Lloyd Hamilton.)

SPECIALS

"The Why of a Volcano."

"The Valley of Ten Thousand Smokes."

"A Day With Carranza."

"Modern Centaurs."

ROBERT C. BRUCE "SCENICS BEAUTIFUL," ONE REEL

"The Chilkat Cubs."

"The Wanderlust."

"The Leg of the LaViajera."

"The Song of the Paddle."

"By Schooner to Skagway."

"Solitude."

"Falling Waters."

"The Hope of Adventure."

"The Great Mirror."

"The Castaway."

CHESTER-OUTING SCENICS, ONE REEL

"Adam and Eve In the Andes."
"Wanted, An Elevator."
"Pigs and Kava."
"Dreams Come True."
"Fire!"

"Bear With Us."

'Pyrennes and Wooden Legs."

"Take in Boarders."

SCREENICS, SPLIT REEL

"Troubadours of the Sky" and "Infant Icebergs."
"Forbidden Fanes" and "Barks and Skippers."
"Horseshoe and Bridal Veil" and "In a Naturalist's Garden."
"Duck Days" and "Foam Fantasies."

EQUITY PICTURES

"''ilk Husbands and Calico Wives." six reels, with Hotise Peters.
"For the Soul of Rafael," six reels, with Clara Kimball Young.

'Keep to the Right," six reels, with Edith Taliaferro.
'Whispering Devils," seven reels, with Conway Tearle.

ASSOCIATED PRODUCERS

Sept. 12 — "Homespun Folks," Thomas H. Ince production with Lloyd Hughes.
Sept. 26 — "The Leopard Woman," J. Parker Read, Jr., production, with
Louise Glaum.

CELEBRATED PLAYERS FILM CORPORATION

GUMPS CARTOON COMEDIES

"Andy Takes a Dancing Lesson."
"Flat Hunting."

"Andy Visits His Motber-in-Law."

"A Quiet Day at Home."

"Andy Plays Golf."

"Andy On a Diet."

"Andy's Wash Day."

"Andy's Night Out."

"Andy and Min at the Theatre."

"Andy Visits the Osteopath."

"Andy on Skates."

"Andy's Mother-in-Law Pays Him a Visit."

"Andy's Inter-Ruben Guest."

"Andy Redecorates a Flat."

"Andy the Model."

"Accidents Will Happen."

"Militant Min."

"Andy Fights the H. C. L."

"Ice Box Episodes."

"Wim and Wigor."

"Equestrian."

"Andy, the Hero."

"Andy'* Picnic."

"Andy, the Chicken Fancier."

"Andy, the Actor."

"Andy on the Beach."

"Pleasure Bent."

"At Shady Rest."

FAMOUS PLAYERS-LASKY CORP.

PARAMOUNT-ARTCRAFT PICTURES

June 6 — "Humoresque," six reels, with Alma Rubens.

June 6 — "Old Wives for New" (re-issue), five reels, a De Mille production.
June 13 — "Paris Green," five reels, with Charles Ray.
June 13 — "Remodeling Her Husband," five reels, with Dorothy Gish.
June 20 — "The City of Masks," five reels, with Robert Warwick.
June 27 — "Sick Abed,'* fiye reels, with Wallace Reid.
June 27 — "Sand," five reels, with William S. Hart.
July 4 — "Sins of St. Anthony," five reels, with Bryant Washburn.
July 4 — "Away Goes Prudence," five reels, with Billie Burke.
July 11 — "Let's Be Fashionable," five reels, MacLean and May.
July 11 — "Ladder of Lies," five reels, with Ethel Clayton.
July 18 — "Homer Comes Home," five reels, with Charles Ray.
July 25 — "The Fourteenth Man " five reels, with Robert Warwick.
July 25 — "The World and His Wife." five reels (Cosmopolitan Production).
Aug. 1 — "The Fighting Chance," six reels, with special cast.
Aug. 8 — "Prince Chap," six reels, with Thomas Meighan.
Aug. 8 — "Crooked Streets," five reels, with Ethel Clayton.
Aug. 15 — "The White Circle." five reels, Maurice Tourneur production.
Aug. 15 — "What Happened to Jones," five reels, with Bryant Washburn.
Aug. 22 — "Guilty of Love," five reels, with Dorothy Dalton.
Aug. 29 — "Hairpins," five reels, with Enid Bennett.

FIDELITY PICTURES COMPANY

"The Married Virgin," six reels.
"Frivolous Wives, ' six reels.

FILM MARKET, INC.
'The House Without Children," seven reels, with Richard Trsvera.

September 11, 1920

EXHIBITORS HERALD

111

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC.

"A Day's Pleasure," with Charles Chaplin.

"The Greatest Question" (D. W. Griffith production).

"Two Weeks," six reels, with Constance Talmadge.

"Even as Eve," seven reels, with Grace Darling.

'The Turning Point," five reels, with Katherine MacDonald.

"The River's End," six reels (Marshall Neilan Production).

"The Fighting Shepherdess," with Anita Stewart.

'The Inferior Sex, with Mildred Harris Chaplin.

"The Family Honor," a King Vidor feature.

'The Idol Dancer," a D. W. Griffith production.

'The Woman Gives," with Norma Talmadge.

"Polly of the Storm Country," with Mildred Harris Chaplin.

"Don't Ever Marry," six reels, a Marshall Neilan Production.

"The Love Expert, with Constance Talmadge.

"Passion's Playground," six reels, with Katherine MacDonald.

"The Yellow Typhoon," with Anita Stewart.

"Yes or No," with Norma Talmadge.

"Curtain," with Kathtfrine MacDonald.

'The Jack Knife Man," a King Vidor production.

"46 Minutes from Broadway," with Charles Ray.

'The Splendid Hazard," six reels, with Henry Walthall.

'The Perfect Woman," with Constance Talmadge.

"Married Life," five reels, with Mack Sennett cast.

FORWARD FILM DISTRIBUTORS, INC.

"Youth's Desire," five reels.

FOX FILM CORPORATION

FOX SPECIALS

"The White Moll," with Pearl White.

"If I Were King," with William Farnum.

'The Skywayman," with Lt. Ormer Locklear.

"While New York Sleeps." with All Star Cast.

"The Face at Your Window." with All Star Cast.

"My Lady's Dress," with All Star Cast.

"Over the Hill to the Poorhouse," with All Star Cast.

"A Connecticut Yankee in King Arthur's Court," with All Star Cast.

WILLIAM FARMM SERIES

"Drag Harlan."
"The Scuttlers."

PEARL WHITE SERIES

"The Thief."

"The Tiger's Cub."

"The Mountain Woman."

TOM MIX SERIES

"The Untamed."
"The Texan."
"Prairie Flowers."

WILLIAM RUSSELL SERIES

"The Man Who Dared."
'The Challenge of the Law."
"The Iron Rider."

SHIRLEY MASON SERIES

"Merely Mary Ann."

"Joan of Rainbow Springs."

"Chin Toy."

GEORGE WALSH SERIES

"From Now On."
"Number 17."
"The Plunger."

30TH CENTURY BRAND

"Firebrand Trevison," with Buck Jones.
"The Husband Hunter," with Eileen Percy.
'The Little Grey Mouse," with Louise Lovely.
"Sunset Sprague." with Buck Jones.
"Beware of the Bride." with Eileen Percy.
"The Rangers," with Buck Jones.

FOX NEWS

Twice a week.

SUNSHINE COMEDIES

"Mary's Little Lobster."

"A Waiter's Wasted Life."

"His Wife's Caller."

"Kiss Me Quick."

"Farmyard Follies."

"Chase Me."

"The Cow Punchers."

"Home Sweet Home."

"Napoleon."

■"The Song Birds."

"Hot Dogs."

'The Merry Cafe."

"The Tailor Shop."

'The Brave Toreador."

"The Politicians."

"The High Cost of Living."

"Cleopatra."

"Flap Jacks."

HARRY GARSON

JJhe Unpardonable Sin." eight reels, with Blanche tweet.
"The Hushed Hour," five reels, with Blanche Sweet.

MURRAY W. GARSSON
"A Dream of Fair Wosnen."

GOLDWYN PICTURES CORPORATION

GOLDWYN STAR PRODUCTIONS

"Dangerous Days," seven reels, Eminent Authors Special.

"Trimmed with Red," five reels, with Madge Kennedy.

"The Woman and the Puppet, seven reels, with Geraldine Farrar.

"The Silver Horde," seven reels, Rex Beach Special.

"Out of the Storm," five reels. Eminent Authors Special.

"Jes' Call Me Jim," five reels, with Will Rogers.

"The Great Accident," five reels, with Tom Moore.

"The Slim Princess." five reels, with Mabel Normand.

"Roads of Destiny," five reels, with Pauline Frederick.

"Double-dyed Deceiver," five reels, with Jack Pickford.

"The Truth," five reels, with Madge Kennedy.

"Scratch My Back," five reels (Eminent Authors),

"Officer 666," five reels, with Tom Moore.

"Cupid, the Cowpuncher, " five reels, with Will Rogers.

"Man Who Had Everything," five reels, with Jack Pickford.

"Girl With the Jazz Heart," five reels, with Madge Kennedy.

"It's a Great Life," five reels, (Eminent Artists).

"The Return of Tarzan," five reels, with Gene Pollar.

"Going Some," five reels, Rex Beach production.

GOLDWYN SPECIALS

'The Border Legion," six reels.
"The Eternal Magdalene," six reels.

FORD EDUCATIONAL WEEKLY

The Story of Zinc.
"Meat" Again.
Eventide.

CAPITOL COMEDIES

'The Little Dears," two reels, with Carter De Havens.
"A Sure Cure," two reels, with Carter De Havens.

BENNISON STAR SERIES

'Hieh Pockets," five reels, with Louis Bennison.
"A Misfit Earl," five reels, with Louis Bennison.

GOLDWYN-BRAY PICTOGRAPHS

"lu Far Away New Zealand."

"Girl Pottery Makers of the Caribbeans."

"Taos Indians."

GREIVER'S EDUCATIONAL

"Serpent's Tooth."

"Speeding Thru Dixie."

"Royal Ease."

"Colossus of Roads.'

'The Spirit of the Birch."

"Suds.

"Precisely as Polly *
"Legend of the Corn."
"Tupiter's Thunderbolt."

GROSSMAN PICTURES, INC.
"Face to Face," six parts, with Marguerite Marsh.

HALLMARK PICTURES CORP.

FAMOUS DIRECTORS SERIES

"A Veiled Marriage," five reels, with Anna Lehr.
"Carmen of the North," five reels, with Anna Bos.

"Chains of Evidence five reels, with Anna Lehr and Edmund Breese.
"Wits vs. Wits."

HALLMARK-BURTON KING PRODUCTIONS

"The Discarded Woman," five reels, with Grace Darling and Rod La Raeque.
"Love or Money " five reels, with Virginia Lee.

"The Common Sin," five reels, with Grace Darling and Rod La Rocqsx.

SPECIAL PRODUCTIONS

'The Challenge of Chance." seven reels, with Jess Willard.
"Life's Greatest Problem."

"False Gods," eight reels, with Grace Darling.

W. W. HODKINSON CORPORATION

Distributed through the Pathe Exchange.
ARTCO PRODUCTIONS

"The Capitol." six reels, with Leah Baird.
"Cynthia-of-the-Minute,' six reels, with Leah Baird.

ZANE GREY PICTURES, INC.

"Desert Gold," seven reels, with E. K. Lincoln.
"Riders of the Dawn," six reels.

BENJAMIN B. HAMPTON PRODUCTIONS

'The Westerners," seven reels, with Roy Stewart.
The Sagebrusher," seven reels, by Emerson Hough.

112

EXHIBITORS HERALD

September 11, 1920

J. PARKER READ, JR., PRODUCTIONS

"The Lone Wolf's Daughter," seven reels, with Louise Glaum.
"Sex," seven reels, with Louise Glaum

DEITRICH-BECK, INC.

'The Bandbox," six reels, with Doris Kenyon.
"The Harvest Moon," six reels, with Doris Kenyon.

DIAL FILM CO. PRODUCTIONS

"King Spruce," seven reels, with Mitchell Lewis.

LOUIS TRACY PRODUCTIONS
"The Silent Barrier," six reels with Sheldon Lewis.

ROBERT BRUNTON PRODUCTIONS

"$80,000," five reels, with J. Warren Kerrigan.

"The Dream Cheater," five reels, with J. Warren Kerrigan.

"No. 99," five reels, with J. Warren Kerrigan.

"The Green Flame," five reels, with J. Warren Kerrigan.

NATIONAL-BILLIE RHODES PRODUCTIONS

"The Blue Bonnet." six reels, with Billie Rhodes.

JOSEPH LEVERING PRODUCTIONS
"His Temporary Wife," six reels, with Special Cast.

HALL-ROOM BOYS PHOTOPLAYS, INC.

May 27— "Th for Tat."
June 10 — "Misfortune Hunters"
une 21 — "Back on the Farm."
uly 6 — "Stung Again."

JANS PICTURES, INC.

"Love Without Question," seven reels, with Olive TelL
"Nothing a Year," seven reels, with Olive Tell.
"A Woman's Business," six reels, with Olive TelL

JUNGLE COMEDIES

"Caught With the Goods."
"Stopping Bullets."
"Circus Bride."
"Perils of the Beach."

VICTOR KREMER PRODUCTIONS

"Little Shoes," five reels.
"Stripped of a Million," five reels.
"Strife," five reels.

METRO PICTURES CORPORATION

METRO SPECIALS
"The Best of Luck," six reels, with All-Star Cast.
"The Cheater," six reels, with Mae Allison.
"Parlor, Bedroom and Bath," six reels, with all-star cast.
"The Misfit Wife," six reels, with Alice Lake.
"Held in Trust," six reels, with May Allison.
"The Chorus Girl's Romance," six reels with Viola Dana.
"The Hope," six reels with All Star Cast.
"The Price of Redemption," six reels, with Bert Lytell.
"The Saphead," six reels, with Crane-Keaton.
"Clothes, six reels, with All Star Cast.

NAZIMOVA PRODUCTIONS

"Stronger Than Death," six reels, with Nazimova.
"The Heart of a Child," seven reels, with Nazimova.
"Billions," six reels, with Nazimova.
"Madame Peacock." seven reels, with Nazimova.

S. L. PRODUCTIONS

'Love, Honor and Obey," six reels, with All Star Cast

ROBERT HARRON PRODUCTIONS

"Coincidence," six reels, with Robert Harron.

C. E. SHURTLEFP PRODUCTIONS
"The Mutiny of Elsinore," six reels, with All Star Cast.

TAYLOR HOLMES PRODUCTIONS

"Nothing But the Truth," six reels.
"The Very Idea," six reels, with Taylor Holmes.
"Nothing But Lies," six reels, with Taylor Holmes.

HOPE HAMPTON PRODUCTIONS
"A Modern Salome, '• six reels.

PATHE EXCHANGE. INC.

PATHE SPECIAL FEATURES
Apr. 25— "Rio Grande," seven reels, with Rosemary Theby.
June 6— "The Little Cafe," five reels, with Max Linder.

FRANK KEENAN PRODUCTIONS
Feb. 19 — "Smoldering Embers," five reels, with Frank Keenan.
May »— "Dollar for Dollar," five reels, with Prank Keenan.

EDGAR LEWIS PRODUCTIONS

Feb. 1 — "Other Men's Shoes," seven reels.

May 30 — "Sherry," seven parts, with Pat O'Malley.
Aug. 29 — "Lahoma," seven reels.

ALBERT CAPELLANI PRODUCTIONS, INC.
Mar. 7 — "In Walked Mary," five reels, with June Caprice.

J. STUART BLACKTON PRODUCTIONS

June 20 — "Passers-By." six reels, with Herbert Rawlinson.
July 18 — "Man and His Wife," six reels, with Herbert Rawlinson.
Sept. 6 — "House of the Tolling Bell," six reels, with Bruce Gordon and
May McAvoy.

Oct. 10 — "Forbidden Valley," six reels, with Bruce Gordon and May McAvoy.

J. D. HAMPTON PRODUCTIONS

July 4 — "A Broadway Cowboy," five reels, with William Desmond.
Aug. 1 — "One Hour Before Dawn," six reels, with H. B. Warner.
Aug. 15 — "The Girl in the Web," six reels, with Blanche Sweet.
Sept. 12 — "Felix O'Day." five reels, with H. B. Warner.
Sept. 26 — "Object — Matrimony," five reels, with Blanche Sweet.

HOBART HENLEY PRODUCTIONS

Nov. 2 — "The Gay Old Dog," six reels, with John Cumberland.
May 9 — "The Miracle of Money," five reels, with Margaret Saddon.

PIONEER FILM CORP.

"Bubbles," five reels, with Mary Anderson.

"Dr. Jekyll and Mr. Hyde," five reels, with Sheldon Lewis.

"Were Is My Husband?" five reels, with Jose Collins and Godfrey Tearle.

REALART PICTURES

SPECIAL FEATURES

"Soldiers of Fortune" (Dwan), seven reels.

"The Mystery of the Yellow Room" (Chautard), six reels.

"The Luck of the Irish" (Dwan), six reels.

"Deep Purple," 6ix reels, R. A. Walsh production.

"The Law of the Yukon," six reels, Chas. Miller production.

STAR PRODUCTIONS

"The Stolen Kiss," five reels, with Constance Binney.

"Sinners." five reels, with Alice Brady.

"Nurse Marjorie," five reels, with Mary Miles M inter.

"Jenny Be Good," fivs reels, with Mary Miles Minter.

"Miss Hobbs," five reels, with Wanda Hawley.

"A Cumberland Romance," six reels, with Mary Miles Minter.

"A Dark Lantern," five reels, with Alice Brady.

REELCRAFT PICTURES

BILLY WEST COMEDIES

"Foiled," two reels.
"The Dodger," two reels.
"Masquerader," two reels.
"Brass Buttons," two reels.
"Hard Luck," two reels.
"Beauty Shop," two reels.
"The Artist, two reels.
"Going Straight," two reels.
"What Next?" two reels.
"That Dreamer," two reels.
"Hands Up," two reels.

TEXAS GUINAN WESTERNS

"Not Guilty," two reels.
"Letters of Fire," two reels.
"Outwitted," two reels.
"My Lady Robin Hood," two reels.
"The Wildcat," two reels.
'The Night Rider," two reels.
"The White Squaw," two reels.
"A Moonshine Feud," two reels.
"The Desert Vulture," two reels.
•The Girl of the Rancho."

ALICE HOWELL COMEDIES

"A Wooden Legacy," two reels.
"Her Bargain Day," two reels.
"Her Lucky Day," two reels.
"Cinderella Cinders."
"Rubes and Romance," two reels.

WILLIAM FRANEY COMEDIES'

'The Paper Hanger," one reel.

'The Water Plug," on* reel.

"The Glutton," one reel.

"The Hasher," one reel.

"Hard Cider," one reel.

"Tarred and Feathered," one reel.

"Play Hookey," one reel.

GALE HENRY COMEDIES

"Chicken a la King," two reels.
"Don't Chase Your Wife," two reels.
"Her First Flame," two reels.
"Pants." two reels.

"Her Honor the Scrublady," two reels.
"Stung," two reels.

ROYAL COMEDIES

Aug. 15— "Buggins," two reels, with Leon Errol.

Aug. 80 — "Snakes," two reels, with Billy B. Van.

Sept. 16 — 'The Plucky Hoodoo," two reels, with Billy B. Van.

Sept. 80 — "Where Are Your Husbands?" two reels, with Billy B. Van.

September 11, 1920

EXHIBITORS HERALD

113

MILBURN MORASTI COMEDIES

"His Wedding Day," two reels.
"The Kick," two reels.
"Love, Where Art Thou?" two reels.
"Installment Plan," two reels.
"Wild, Wild West," two reels.
"Simp and Satan," two reels.
"Jealousy," two reels.
"Bungalow Bungle," two reels.
"Barber Shop Gossip," two reels.

ROBERTSON-COLE PICTURES

SPECIALS

"The Fortune Teller." si:ven reels, with Marjorie Rambeau.
"The Wonder Man," seven reels, with Georges Carpentier.
"Li Tiag Lang," fice reels, with Sessue Hayakawa.
"Moon Madness." six reels, with All-Star Cast.
Aug. 1 — "Life's Twist." six reels, with Bessie Barriscale.
Aug. 15 — "Arabian Knight," five reels, with Sessue Hayakawa.
Aug. B9 — "Big Happiness," seven reels, with Dustin Farnum.
Sept. 12 — "Occasionally Yours." six reels, with Lew Cody.

MARTIN JOHNSON PICTURES

"Lonely South Pacific Missions."
"Recruiting in the Solomons."
"City of Broken Old Men."
"Marooned in the South Seas."

ADVENTURE SCENIC9

"Sheep O'Leavenworth."
"Sons of Salooskin."
"Ghosts of Romance."

May 2 — "Outlaw of WJdemess," one reel.
May 16 — "The Lone Tiapper," one reel.

SUPREME COMEDIES

"Take Doctor's Advice."
"Oh. You Kid I"

May 80 — "Letty's Lost Legacy," one reel.
June 6 — "Becky Strikes Out," one reel.

LEWIS J. SELZNICK ENTERPRISES

SELZNICK PICTURES
Distributed by Select Exchanges.

"The Shadow of Rosalie Byrnes," five reels, with Elaine Hammerstein.

"Out of the Snows," five reels, with Ralph Ince.

"The Man Who Lost Himself," five reels, with William Faversham.

"The Flapper," five reels, with Olive Thomas.

"Whispers," five reels, with Elaine Hammerstein.

"The Valley of Doubt," five reels, with special cast.

"The Desperate Hero," five reels, with Owen Moore.

"The Servant Question," five reels, with William Collier.

"The Figurehead," five reels with Eugene O'Brien.

"Panthea," five reels, with Norma Talmadge.

"Darling Mine," five reels, with Olive Thomas.

"The Point of View," five reels, with Elaine Hammerstein.

"The Poor Simp." five reels, with Owen Moore.

SELECT PICTURES

Distributed by Select Exchanges.

"Faith oi the Strong," five reels, with Mitchell Lewis.
"Isle of Conquest," five reels, with Norma Talmadge
"The Last of His People," five reels, with Mitchell Lewis.
"She Loves and Lies," six reels, with Norma Talmadge.
'The Seeds of Vengeance," five reels, with Bernard Durning.
"Just Outside the Door," five reels, with Edith Hallor.

SELZNICK NEWS

One reel weekly.

HERBERT KAUMAN MASTERPIECE
"A Good Fellow," one reel.
"Content," one reel.
"Pity the Poor." one reel.
"Society Bad-Man," one reel.
"Dictionary of Success," one reel.
"A Certain Rich Man " one reel.
"The Battler and the Bottler," one reel.
"Who Threw the Brick?" one reel.
"Johnnie," one reel.
"Little Red Riding Hood," one reel.

NATIONAL PICTURES

Distributed by Select Exchanges
"Just a Wife," five reels, with special cast.
"Blind Youth." five reels, with special cast.
"The Invisible Divorce," five reels, with special cast.

jMarooned Hearts," five reels, with Conway Tearle.

K>ut of the Snows," five reels, with Ralph Ince.

Mile after mile of

EASTMAN
FILM

is exposed and developed each
month at the Research Laborator-
ies, so that through continuous
practical tests we may be sure that
the quality squares with the East-
man standard.

Eastman Film never has an op-
portunity to be anything but right.

EASTMAN KODAK COMPANY
ROCHESTER, N. Y.

Wakes your
theatre PAY

- all summer

Send for Booklet 10

Philadelphia Office,-
1325 VINEJSTREET

70 Wert 45 -ft.
NEW YORK.

REPUBLIC PICTURES

Distributed by Republic Exchanges.
"Mr. Wu." five reels, with special cast.
j|Baby," five reels, with special cast.
"Mountain Madness," five reels, with special cast.

Twice a Week News Reel.

KINOGRAM9

PRIZMA PICTURES
"Death, Where Is Thy Sting?" one re«l.

i EXHIBITORS
( HERALD—

THE MOST INTERESTING
PAPER IN THE FIELD

I GUARANTEES MAXIMUM

ADVERTISING
RESULTS

114

EXHIBITORS HERALD

September 11, 1920

Music Which Can Be
Played in Any Theatre

Following is a list of music publishers who are
not members of the Society of American Authors
and Composers whose music can be played by
either orchestra or music roll, tax free :

Asher, Emil 1155 Broadway, New York, N. Y.

Ballinger, Edward L. Music Publishing Co

Los Angeles, Calif.

Berg, S. M Columbia Theatre Bldg., New York, N. Y.

Bond, Carrie Jacobs.. 746 S. Michigan Ave., Chicago, 111.

Boosey & Co 9 E. 17th St., New York, N. Y.

Boston Music Co 26-28 West. St., Boston, Mass.

Broadway Music Co New York, N. Y.

Browne, Ted, Music Co., Inc. 323 Madison St., Chicago, 111.
Carlson, M L. & Co. . .1131 Masonic Temple, Chicago, 111.

Cary & Co London, England

Craig & Co 145 North Clark St., Chicago, 111.

Ditson, Oliver & Co 178 Tremont St., Boston, Mass.

Fay, Louis J., Publishing Co

181 Tremont St., Boston, Mass.

Fischer, Carl, 46154 Cooper Square. .. .New York, N. Y.
Fox, Sam, Publishing Co

340-346 The Arcade, Cleveland, Ohio

Gilbert & Friedland, Inc.. 232 W. 46th St., New York, N. Y.

Graham, Roger 143 N. Dearborn St., Chicago, 111.

Granville, Bernard, Publishing Co., Inc

145 W. 45th St., New York N. Y.

Hinds, Hayden & Eldredge, Inc., Publishers

11-15 Union Sq., New York

Hutzinger & Dilworth, 505 Fifth Ave.. New York, N. Y.

Ideal Music Co Chicago, 111.

Inter-City Music Co ....Brooklyn, N. Y.

Jacobs, Walter 8 Bosworth St., Boston, Mass.

Jenkins, J. W., Sons Music Co Kansas City, Mo.

Jungnickle, Ross, 15 Whitehall St New York, N. Y.

Kelly, W. A., Music Co. 4720 S. Wabash Ave., Chicago, 111.
Kendis-Brockman Music Co

. 145 W. 45th St., New York, N. Y.

Krey Music Co 361 Washington St., Boston, Mass.

Manning, Clarice & Co

967 Beachwood Drive, Hollywood, Calif.

McKinley Music Co. . .145 W. 45th St., New York, N. Y.
Morris, Josephy, & Co

119 N. Clark St., Chicago, and New York City

Penn Music Co 145 W. 45th St., New York, N. Y.

Peiffer, Arthur, Co 127 Maine St., Quincy, 111.

TPiantadosi, Al., & Co., Inc

Astor Theatre Bldg., New York, N. Y.

Richmond, Maurice & Co. .145 45th St., New York, N. Y.

Roberts, Lee S 412 Fine Arts Bldg., Chicago, 111.

Rosey, George, Publishing Co

24 E. 21st St., New York, N. Y.

Rossiter, Will 71 Randolph St., Chicago, 111.

Schirmer, G 3 E. 43rd St., New York, N. Y.

Schuberth, Edward & Co. 11 E. 22nd St., New York, N. Y.
Sherman, Clay & Co

Kearney and Sutter Sts., San Francisco, Calif.

Southern California Music Co

332 S. Broadway, Los Angeles, Calif.

Siebrecht, Arthur M. & Co Lexington, Ky.

Smythe, Billy, Music Co

423 W. Walnut St., Louisville, Ky.

Snyder Music Publishing Co

24 W. 45th St., New York, N. Y.

Stasny, A. J., Music Co

Strand Theatre Bldg., New York, N. Y.

Summy, Clayton F. Co.64 E. Van Buren St., Chicago, 111.
Stone & Thompson. .. .143 N. Dearborn St., Chicago, 111.

Taylor, Tell Grand Opera House Bldg., Chicago, 111.

Triangle Music Co.... 821 Gravier St., New Orleans, La.

Urbanek Bros 5026 S. Talman Ave., Chicago, 111.

Victor Music Co 1132 Masonic Temple, Chicago, 111.

Volkwein Bros Pittsburg, Pa.

Von Tilzer, Harry, Music Co

222 W. 46th St., New York, N. Y.

Waterson, Berlin & Snyder New York, N. Y.

White-Smith Music Publishing Co

62-64 Stanhope St., Boston, Mass.

Winn School of Popular Music

15S W ISRth St New York, N. Y.

(Issued by M. P. T. O. A.)

TYRAD PICTURES, INC.

'And the Children Pay." seven reels, with Garrett Hughes.
"Your Wife and Mine, five reels.
"Human Passions," five reels.

The Red Viper/' six reels, with Garett Hughes.

"It Happened in Paris," five reels.

"Broken Hearts," five reels.

Johnny Dooley Comedies, two reels, monthly.

UNITED ARTISTS CORPORATION

Sept. 1 — "His Majesty, the American," eight reels, with Douglas Fairbanks.

Oct. 20 — "Broken Blossoms," six reels, D. W. Griffith production.
Dec. 29 — "When the Clouds Roll By," six reels, with Douglas Fairbanks.
Tan. 18 — "Pollyanna," six reels, with Mary Pickford.
Apr. 25 — "Down on the Farm" (Sennett), five reels.

May 23 — "Romance," eight reels, with Doris Keane.

[une 13 — "Mollycoddle," six reels, with Douglas Fairbanks.

.Tune 27 — "Suds," five reels, with Mary Pickford.

Sept. 5 — "The Love Flower," D. W. Griffith production.

UNIVERSAL FILM MFG. COMPANY

May 3 — 1
May 10 —
May 24 — '
May 31—'
June 14
June 21 — '
June 28 — '
Tuly 12 — "
July 19—'
July 26—'
Aug. 16

UNIVERSAL FEATURES

'Bullet Proof," five reels, with Harry Carey.
"Girl in Room 29," five reels, with Frank Mayo.

'The Path She Chose." five reels, with Anna Cromwall.

'Everything But the Truth," five reels, Lyons and Moran.
"A Tokio Tiren," five reels, with Tsuru Aoki.

Alias Miss Dodd." five reels, with Edith Roberts.
"Human Stuff," five reels, with Harry Carey.
The Red Lane," five reels, with Frank Mayo.
'The Girl in the Rain," five reels, with Ann Cornwall.
La La Lucille," five reels, with Lyons and Moran.
-"Under Northern Lights," five reels, with Virginia Faire.

JEWEL, PRODUCTIONS

"The Right to Happiness," eight reels, with Dorothy Phillipt.
'Forbidden," six reels, with Mildred Harris.
"Blind Husbands." seven reels, with Eric Stroheim.
"The Virgin of Stamboul." seven reels, with Priscilla Dean.

"Under Crimson Skies," six reels, with Elmo Lincoln.

VITAGRAPH

ALICE JOYCE SPECIAL. PRODUCTIONS

"The Sporting Duchess," seven reels.
"Dollars and the Woman," six reels.
"The Prey," six reels.

EARLE WILLIAMS PRODUCTIONS

"The Fortune Hunter," seven reels.
"Captain Swift," five reels.
"A Master Stroke," five reels.
"The Purple Cipher," five reels.

CORINNE GRIFFITH PRODUCTIONS

"Human Collateral," five reels.
"Deadline at Eleven," five reels.
"The Garter Girl," five reels.
"Bab's Candidate," five reels.
"The Whisper Market," five reels.

HARRY T. MOREY PICTURES

"The Sea Rider." five reels.
"The Gauntlet," 'five reels.

VITAGRAPH SUPER-FEATURES

"The Courage of Marge O'Doone." seven reels (James Oliver Curwood).
"Trumpet Island," seven reels, all-star cast (Tom Terriss Production).

LARRY SEMON COMEDIES

"The Head Waiter," two reels.
"The Grocery Clerk," two reels.
"The Fly Cop," two reels.
"School Days," two reels.
"Solid Concrete," two reels.
"The Stage Hand," two reels.

JIMMY AUBREY COMEDIES

"The Decorator," two reels.

CURRENT SERIALS

ARROW, "Thunderbolt Jack " with Jack Hoxie.

AKKOW, "Lightning Brvce." with Ann Little and Jack Hoxi«.

ARROW, "The Lurking Peril," with Anne Luther and George Lurpm.

ARROW. "The Fatal Sign," with Claire Anderson.

FOX, "Bride Thirteen," with All Star Cast.

HALLMARK, "The Screaming Shadow " with Ben Wilson and Neva Gerber.
PATHE, "Daredevil Jack," with Jack Dempsey.

PATHE, "Trailed by Three." with Frankie Mann and Stuart Holmes.
PATHE, "Ruth of the Rockies," with Ruth Roland.
PATHE, "The Third Eye," with Warner Oland and Eileen Percy.
PATHE, "Pirate Gold," with G. B. Seitz and Marg. Courtot.
REPUBLIC Pictures, "The Whirlwind," with Chas. Hutchinson.
UNIVERSAL, "The Moon Riders," with Art Acord.
UNIVERSAL, "The Vanishing Dagger." with Eddie Polo.
VITAGRAPH, 'The Silent Avenger," with William Duncan.
VITAGRAPH, "Hidden Dangers/' with Joe Ryan and Jean Paige.
VITAGRAPH. 'The Veiled Mystery," with Antonio Moreno.

EXHIBITORS HERALD subscribers
are the most successful exhibitors
in the world

BECAUSE THEY HAVE A DEFINITE
means of determining in advance
the entertainment and box office
values of every picture they exhibit

"WHAT THE PICTURE DID FOR ME'

removes the danger that lies in
experimenting. An authentic
record of actual performances,
compiled by contributors who
have made or lost money with
the pictures, it is the only infal-
lible booking guide

You cannot afford

To miss a single installment of

"WHAT THE PICTURE DID FOR ME"

A. PATHE
SERIAL

Keep viowreye on

Only about a year
ago Pathe introduced
Mr. Seitz as a serial
star. He had written
and directed many of
Pathe's greatest serial
successes but as an
actor he was new and
unproven.

Mr. Seitz made good,
with a bang!

"Who is this fellow
Seitz?" wrote the ex-
hibitors. "He's great.
He's got our people
asking for him. He
does better stunts than

He's got a better

personality. He'sfoere/"
Mr. Seitz is there.
Keep your eye on
him. Watch him in
this adventurous, dash-
ing and fascinating
serial. You'll spot him
as a man bound to
make a great big mark.

ViV Distributors

RflEvB. SEITZ

a\\\«J!!!!!!i««|||||

ivi~p J

with M <^al|j|(|i t e

Vrodviced anaf oVir%cted bif Geo. B. Seitz,

Written, bu Fra-n.l<. Leon. Smith.

OLD

O VLTtOt

Comedy Becomes Tragic" — See Page 45

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'VI» llo» IA £>««r»4 at mmMmi MO*, i«U m. «* l*« ^#4 OJfc# •* Ckicwtf, IU., mm44r t*4 Art H Mmeh J. x«rr. ^CpiCmDer 10, 1»£U
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Fg&te of StrgrxqtK &r\d
ScrQor\ Kas Novor Kr\oWr\

ELMO
LINCOLN

ThoQidJxt of the Filrws
SoontoTKrill and Mvjstifvj Millions ir\ &
M&rvtelovis Double Rolo ir\

FLAM I NC DISK

YirxivfersaJ's "Merest Serial Vorvter Supported b\j
LOUISE LORRAINE &r\d aTMiqKtvj Host of SoridJ
TaJord:. directed bM&OBHILLLir<?ctorof 7h<?QH?&tR&diur\\M\ictenj
NOW BOOKING

September 18. 1920

EXHIBITORS HERALD

Day4

Carl
Laemmle

presents

llPlllllllilllirauiiniiiiimii ii miiiiiiumiiiiiimimiiiiiiiiiiiiiimiiiiii

Master Picture

WIRE

"Management of Saxe's Alhambra very desirous
of expressing satisfaction on 'The Devil's Passkey.'
Opened today. Week's exploitation stunts proved
great asset. The way Milwaukeeans turned out
one would think picture ran only one day. Rox
office cashier had to be relieved twice."

WIRE

"Turning them away steadily by hundreds. Xever
heard so many favorable comments passed on any
picture as on 'The Devil's Passkey.' All who see
it recommend it to friends, resulting in bigger
crowds from hour to hour. 'The Passkey' is making
Alhambra greatest city attraction."

WIRE

"Now playing Third Day at Alhambra to capacity
intsiness. Finding it impossibility to accommodate
all. Fveryone you meet bound for Alhambra. One
hears 'Devil's Passkey' here, there and everywhere.
No picture ever created more talk in this town.
No doubt, the biggest box office attraction released

WIRE

"Fourth Day of run on 'Devil's Passkey' shows one
hundred per cent increase in crowds over three
previous days. One continuous line of people in
lobby and on sidewalk from first performance till
evening final. Never before has Milwaukee seen
such crowds before a theatre."

WIRE

"With two circuses in town — Al. Ringling — Sells-
Floto— ALHAMBRA still continues to draw the
biggest crowds, in spite of big attractions at other
down-town theatres. 'Passkey' finishes fifth day
run tonight, this period breaking record of house
in attendance."

WIRE

"Sixth Day of 'Passkey' at Alhambra playing to
capacity business. Turning hundreds away daily.
Every time Manager sees me, he says, 'Give me
more productions like "The Passkey." ' We have
the biggest box office attraction Universal ever
made."

DEVIL'S PAftKEY

Universal- Jewel Production de Luxe

EXHIBITORS HERALD

September 18, 1920

The Most Thrilling Scene Ever Sho

And it's only one of a cluster of thi t
that will make "The Branding Iron"
most talked about picture of the y< I

It will rank with the greatest mo j
makers you've ever shown!

SAMUEL GOLDVYN

PRESENTS

The BRANDING IRON

KATHARINE NEWLIN BURT

A REGINALD BARKER PRODUCTION

GOLDWYN PICTVRES CORPORATION

September 18, 1920

EXHIBITORS HERALD

THE GENIE OF THE BOX OFFICE

All exhibitors and their
patrons haPe knovPn for
^)ears the name of

HAMPTON DEL RUTH
in connection with the
production of successful
comedy films *

All exkibitors and their
patrons will accept this
producer's name as a
positive guarantee of
individuality and merit >

WILLIAM FOX

presents

HAMPTON DEL RUTH'S

V~Cippodromic fyectacle of (ornech)

in Six TParts *

TPitK All Star Sunshine Comedy Cast

including

The Singer .Midcjets and the Famous
Sunshine Widows *

Personalis) Directed
by the Author

HAMPTON DEL RUTH

ROBERTSON-COLE

TRUMPET
ISLAND

ATOM TERRISS

PRODUCTION

PROM THE STORY Ly

GOUVERNEUR MORRIS

Edited by
LILLIAN and

GEORGE RANDOLPH CHESTER

JTERE is a tale that enthralls with its sheer power and
vividness and charm. It has been packed full of the
breath of romance by master craftsmen, who have imparted
those big and those subtle touches which set it apart as a
classic. Stirring in its ever-present dramatic quality, appeal-
ing in its human side, ravishing in its exotic display to the
eve — it is a production which enchants mightily.

"TRUMPET ISLAND"

VITAGRAPH

ALBERT C SMITH >W<»/>/

TRUMPET ISLAND

miiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiii

The Dice of Destiny
Were Loaded!

Strange things are shaken down from
the tree of life by winds of destiny —
winds now steady and dependable, now
whimsical and full of ironic quirks.
Surprise, the unlooked for twist are of
the essence of reality. Forces bigger
than human will cast men and women
together, or hold them at arm's length.

A man and a woman who were, ob-
viously, meant for each other, are cen-
tral figures of simple power and charm
in the unfolding of "Trumpet Island."
But it happens to be a sportive breeze
that blows on their lives. So they are
thrown together time after time — look
into each others' eyes — but never meet.

A malicious wind drops a fortune,
with its possibilities of evil — into his
lap, and hands her over to the mercies
of a loathsome suitor. But a real wind
comes along, and puts an end to fate's
fooleries by hurling the woman out of
the skies into the man's arms.

In an amazingly gorgeous and exotic
setting, the tangled romance reaches
culmination at last, but never by any
set rules. It couldn't very well, for it
is the clean, wholesome breath of life
itself that acknowledges no formula.

September 18, 1920

EXHIBITORS HERALD

Here is a powerful, appealing "mother story;" filled with
a mother's love and faith ; a mother's confidence and final
reward. This genuine story contains those elements that
make a simple, straightforward heart-drama surpass many
of the so-called big spectacles. "Homespun Folks" im-
mediately upon being shown at trade presentations in our
twenty branches aroused distinct enthusiasm and recogni-
tion of the fine standards to be maintained and exceeded
by Associated Producers.

Special

Featuring

LLOYD HUGHES

By Julien JosepKson
Released nationally, September 12

MARSHALL NEILAN- ALLAN DWAN* GEORGE LOANE TUCKER - MAURICE TOURNEUR
J. PARKER READ JR. - THOMAS H.INCE - MACK SENNETT

Associated Producers Inc.

HOME OFFICES' 729 SEVENTH AVE., NEW YORK CITY

EXHIBITORS HERALD

September 18, 1920

WARNING

TO the TRADE and PUBLIC

By BABE RUTH

I take this occasion to announce that any
picture or production now being advertised
under the name BABE RUTH is a fraudulent
misrepresentation.

Furthermore, those producing, exploiting
and exhibiting such fraudulent pictures will be
prosecuted under the law.

The only authorized feature for which I
posed is HEADIN' HOME, a five reel super-
picture, released September 20th.

(Signed) BABE RUTH.

Throughout the United States on a State Right
Basis, for particulars address KESSEL &
BAUMANN, 1476 Broad way, N. Y. City.

Attorneys for Yankee Photo Corp.

Phillips, Mahoney & Leibell,

5 1 Chambers St., New York City.

Injunction granted by Supreme Court of the
State of New York.

here isa picture tvhich cannot h^i/p but jvlak^ jmonby
for you * * Foe, behind it ths Combined strength op
b^nj. b.hampton akd winston churchi^i/ , £ac« a dom-
INANT Pl&URB INT HI$ CHO$BN Pl£LI> a a

JL^TvNa B. HAMPTON NBVBR PRODUCED AN UNSUCCESSFUL
.rvlOTlON PICTURE WIMSTON CHURCHILL NEVER WROTH A
BOOK THAT AVAS NOT A^BBST SBLT/BR''

A Benj. B.Hampton Production

rQie DWELLING
PLACE OF LIGHT"

From the great Novel bv WINSTON CHURCHILL

"With an. all star cast including
ROBERT MCKIM7 CLAIRE ADAMS, KING BAGGOT

BENJ. D. HAMPTON, Producer of the Great Successes
'DESERT gold' the westerners* "Hie sagebrusher" 'riders of the daw"

Nowbein^ "booked through WAV Hocjkin^on Coiporation

DIRECTED by

EXHIBITORS HERALD September 18. 1920

September 18. 1920

EXHIBITORS HERALD

September 18, 1920

FA9TEG THAN LIGHTNING?

September IS, 1920 EXHIBITORS HERALD

ENDOP9ED AND DISTRIBUTED i

ARROW FILM CORPORATIO'

WE • TKALI/ENBEBGER . PtiESV ' .

220 wxs'y.T 42n.d 9T;

NEW YOCK

• • ■ . i- . "i-:'*v\ V*X'; roJ'^

{Jesse <D. ZK.3LrmjptorL

jy-raseyxt6 *

H. B. WARNER

'FELIX ODAY"

CKoplcinson, Smitl

direct e d hj>

JUANITA HANSEN

ttr

THE PHANTOM FOE

wiik

WARNER OLAND

^L^irecied by Bertram Millhauser
Produced by George B. Seitz, Inc.

f)Pafhe'

1 y Distributors

Mystery — to a superlative degree.

Action — fast and furious, with thrills galore and yet
ALWAYS high class and real drama.

Production — beautiful, with splendid sets and the best
feature atmosphere.

Acting — great; a cast picked for individual excellence.

Direction — worthy of a super feature.

Pathe confidently recommends "The Phantom Foe"
not only to the exhibitors who have found from experi-
ence the tremendous profits that attend the showing of
Pathe serials, but to those other exhibitors who have over-
looked their value and who have hesitated to put serials
in their houses. It is hard to conceive of ANY audience
that would not be moved to enthusiasm by this beautiful
and thrilling production!

J.STUART BLACKTON FEATURE ]

THE HOUSE OF THE

From ihe novel by Edith Sessions Tupper

With

May Mc Atioxj and Bruce Gordon

PICTURES,

TOLLING BELL

Personalia directed by
J. Stuart Blackion

Whenever a darky went near the house
of- the tolling bell he touched the rabbit's
foot in his vest pocket and prayed.
Whenever a white man heard the tolling
bell he turned a little whiter, and told his
neighbor that while of course he "didn't
believe in ghosts, still there was some-
thing spooky about that there house."

But even ghosts cannot scare two
hearts set upon an inheritance and thus,
despite the fear of the dead and the hate
of the living, a man met his mate.

A strikingly dramatic picture, ending
with a big surprise.

JesseD. Hampion profouis

BLANCHE SWEET

£HELP WANTED-
MALE''

Written Inj Edwina Levin
Dii#ecl-ed bij Henvg King

,ORS
A. M

. 12O0O.
Cilf AST-

She didn't want to be
her life

She
husband

wanted to take

So when she fell heir to $1,000.00 she deter-
mined to invest it in getting the kind of man she
wanted.

So, at a summer resort, she became a Mys-
terious Young Widow With a Past, for she figured
that was the kind of a woman that caught the men.
And then she found that apparently the nicest

woman that caught the men.
And then she tound that apparently the nicest
young men were poor, and the richest not nice.
What could the poor girl do?

. TALENT.

niMj£t£S?i, to .»

IN HSW

OErsA-rETVHAjoRCO

Wherever books are
read, people know

and cherish
robert w service's
immortal poem,
the law oc the yukon

Wherever pictures
are shown, people-
will want to see
charles miller's
production
based on this verse

CLASSIC

CASH-IN ON A
READY- MADE DEMAND

A S the sturdy Argonauts of the Klondike
trails unearthed gold with their picks, so
Robert W. Service unearthed with his pen a
rich vein of Northland Romance.

In "The Law of The Yukon" Service has given
to the world a vivid picture of the strife — the
fierce loves and hates — of the Great White
Land.

And this, Charles Miller has reproduced on
the screen in a picture packed with two-fisted
drama.

MAYFLOWER PHOTOPLAY CORP.

PRESENTS'

A CHARLES M I LLER

PRODUCTION

*The LAW

of the YUKON

<^Basedon the Verse Classic by ROBERT W. SERVICE

Published by barse s- hopkins newyork

Apply to REAL ART PICTURES CORP.

469 PIFTM AVE., N.Y.

FAMOUS British states-

ized the United States as "a
Nation of excitement seekers."
The popularity of thrilling
entertainment of the Great
Outdoors proves it!

"The Law of the Yukon" breathes the
spell of open spaces! It pulsates with
the thrill of supermen fighting for gold
and the love of women!

That's why good American excitement-
seekers will pour good American dol-
lars into your box-office to see "The
Law of the Yukon."

man recently character-

Qlirec strange companions, a man, ahorse and a dog —
immutable in their friendship, implacable in their enmity*
and the girl who loved the trio. '

WE SAY THE GREATEST WESTERN EVER.!
Vbu 11 a^ree Just See lir

FOX Entertainments

In Ne\v¥6rk, San Franchise
and London ^ ,

Everywhere the SameStp]

Star at his Best
Picture Suberb

WILLIAM POX l4csenU>

M FARNUV
I Were Kin^

"Prom the great sta^e success and novel by JUSTIN HUNTLY MCCARTF
Scenario by E. LLOYD SHELDON *~ Directed fyj- GORDON EDWARD .

Ok ?

*, Everyone is talking abou

the wonderful paralytic an;
• his magnetic eyes. .

Have you booked this ^eat Success

WILLIAM FOX n-esentsl ■■

WHILE

\ FOX Hintei'taimnenTs

NEW YORK

SLEEPS

Cinemelodrama oPl ife in
the G rear Metropolis

Staged by CHARLES J. BRABI

;EAIU WHILES millions
<r admirers are clamoring
■or this picture and
vvampin^the houses
,ho\vin£ if

:\ o

V1LLIAM £OX l^rezents

EARL WHITE

The White Mo

ly FRANK. L. PACKARD

irected by HARRY M1LLAR.DE Scenarioby E.LLOYD SHELDON

lever be/ore a picture
ike this -never such
tunts- never such .
:hrills ! ybuv patrons
ire waiting

WILLIAM VOXt^resents

Lt. ORMER LOGKLEAR ™

<TAe SKYWAYM AN

LOUISE LOVELY

by JULES G. FURTHMAN
iivectedby JAMES P HOGAN

WILLIAM FOX Presents?

BUCK. JONES

77V

FIREBRAND TREVISON

cIhrills -Action - Romance -Wonderful Riding

Everything^

h orn the
novel by

CHARLES

ALDEN

SELTZER

Scenarwby

DEN1S0N

CLIFT

Directed by

THOMAS

N-

HEFFRON

FOX ^Entertainments

'TP" \i\

WILLIAM

FOX 7?

esents

SHIRLEY^
MASON

Merely
Mary Ann

QTie great stage success by"
ISRAEL ZANGWILL

(Direction and Scenario by
EDWARD J. LE SAINT

/ £

>•••».....„,.,*•

1 1 ;;:*"** *

'••••* ,.

'••«•••••■.,

FOX 'Entertainments

■■I

EARTH'S FUNNIEST MAN

Kiss Me Quick?

<7]ie Man with Jelly Le^s^

Irrepressible
Knees -
Hypnotic:
Elbows^
Elastic
Joints^
A Circular
Spine -
liquid
Muscles -
Electric
Nerved
and an
India
Rubber
Bodj

Directed by
JACK BLYSTONE

Entertainments

■■I

NOW THAT WOMEN HAVE THE VOTE'

EVERYBODY^

WILL WANT TO £EE

EILEEN
PEKCY

Her Honor the Mayor-

om the j>lay
by

ARXINE
VAN NESS-
HINES

Scenario by
DEN IS ON
C L I ? t

Directed byf

PAUL

CAZENEUVE

30 EXHIBITORS HERALD September 18, 1920

— Announcement —

GIANT MERGER

Film-Lore Congressional Productions

(Incorporated)

Executive Staff:

ALEXANDRE A. STUART, President

J. A. FITZGERALD, Vice President

N. B. CORRIGAN, Secretary and Treasurer

T. J. HALL, General Manager

L. G. Grossman, General Counsel

Eric Cederberg, Chief Cinematographer

Initial Super- Feature:

BRAIN CINEMA

A Strong Plot of Love, Mystery and Science
By A. A. STUART

Film-Lore Congressional Productions

(Incorporated)

1 8 and 20 West 34th Street
Phone Pennsylvania 430 NEW york;city

Do people talk about the scenic pictures your theatre shows?
Do they remember the brand — do they ask for more?

That single reel should stand out on your program
gem obverse amid a mass ot mere printed matter.

uLstory, some

FOR five years these pictures have remained in a class of their own; they have grown from
pioneers in the field to necessities in better theatres everywhere. If you are showing "just a
scenic," there are many to choose between. If you want your patrons to recognize your theatre
as the best, there is no choice — you will book the Bruces.

Two new series of the Scenics Beautiful have just been completed — one taken in the Northwest
and on the Alaskan coast, the other in Cuba and Jamaica. They are triumphs of the camera and the
artist.

, And there are scores of other Bruces. And every Bruce picture that you have not shown is a
promise of delight for your patrons.

feme6 ° EDUCATIONAL FILMS tb^cl

OUyi CII1C ^^CORPORATION OF AMERICA ""jL^Z^s OU UJ LD

719 Seventh ^fve. ^Vew Torlc ^jjg^

EXHIBITORS HERALD

September 18, 1920

The Most Important

ANNOUNCEMENT

in the History of Silent Drama

"UNCLE SAM
of FREEDOM RIDGE"

The Story of an Atonement and Resurrection from the

famous book by
MARGARET PRESCOTT MONTAGUE

Directed by GEORGE A. BER ANGER

All the Pathos and Heart Gripping interest of The Music
Master, Uncle Tom's Cabin, The Man Without a Country,
Way Down East and Abraham Lincoln — forged into one
Intense and Enthralling Photoplay with an Exceptional
Cast of Distinguished Players including:

GEORGE MAG QUARRIE, as the Postmaster

WM. S. CORBETT, as Uncle Sam

PAUL KELLEY, as Young Sam

HELEN FLINT, as Roma, the Girl

LESLIE HUNT, as Andy Mason

EUGENE KEITH, as the Village Fool

SHERIDAN TANSEY, as the Boy Sam

and many others, including some of the screen's

cleverest children.

A Production That JVill Live Eternally!

Presented by

HARRY LEVEY

who has formed a special
organization for the pro-
duction of Super-Features

Released September 27th

with an Immense National
Exploitation Campaign

State Right and Other Exhibitors
WRITE or WIRE

Harry Levey Productions

230 West 38th Street
NEW YORK CITY

THE HOPE is one of the

realty great pictures of
the year. St has all the
Qualities that make for a
tremendous, smashing, fat
J3ox Office success ~

ZGooh^it and
step away from
all appositlonj.

you win fill

your theatre
with it and
turn 'em aiva

HOPE

CjYom the stage triumph by
CECIL RALEIGH HENRY HAMILTON
Directed by HERBERT BLACHE

MAXWELL KARGER "Director qevteraL

METRO

JURY IMPERIAL PICTURES ltd. exclu-
sive distributors tktvuqliout u;vui Sviixhv.
Sir WILLIAM JURr^^^y R rector.

ARTHUR H. SAWYER

PICTURES

HERBERT LUB

^Present

in the dead, of night
the woman came for
protection and then
demanded love . . .

Jjut there was a kus~
baneL^aglrl he ador-
ed above all else. . .

Such was Stuart
£yyvmetts quandary.

OOK IT
CLEAN" UP

! EUGENE WALTER'S

LOVE HONOR
AND OBEY

With an ALL STAR CAST

TflasedtK CHARLES SEVILLE WXSw'uULy read wvel THE
TTRAHNY 01 WEAKNESS Directed fyWJStWSJl de CORDOVA
(^/dadeai METRO'S Eastern Studbs Tinder the $tcpervls'u>-n> of

MAXWELL KARGER

I Exclusive METRODistriktors

COMI

/l flash of steel
'ZJ and the sound
of a body falling

Skilled him
whispered the
woman* . "Jhe
beast he . . .

dnd feiah "JDe%

hta, with every-
thing before km,
shouldered the

c^rBERT LYTELL in
^PRICE /REDEMPTION

CAdapteoi by JUNE JVLATHISfrom H^WrLIE^
popular novel THE TEMPLE OF DAWNT
^Directed by DALLAS FITZGERALD

METRO

HY IMPERIAL PICTURES ltd. £xclusLveVUtvLbutvrs throughout
Great Hrlta-i^ri . Sir WILLIAM JURY* cMiinagLngJDlrectoy.

September 18, 1920

EXHIBITORS HERALD

"Better Than Ever in New Role"

Chicago Daily News

Speaking of

Arthur S. Kane's Presentation of

Charles Ray

In George M. Cohan's
Great Stage Play

j 45 Minutes from Broadway

Director, Joseph de Grasse — Photographer, Chester Lyons
Adapted by Isabel Johnson and Bernard McConville

It'll Pay You to Read What They Say!

BRISK AND ENTERTAINING
'"Forty-five Minutes from Broadway'
is brisk and entertaining. Charles Raj-
as Kid Burns holds your attention and
•sympathy." — New York Globe.

A DELIGHTFUL SURPRISE
"Charles Ray furnishes a delightful
>urprise in almost every foot of the film.
There is also more romance than usual
with Ray pictures." — New York Eve-
ning Telegram.

YOU MUST SEE IT

"The attraction is stellar indeed. You
will want to see '45 Minutes from Broad-
way' in its screen dress. It's modish."
— New York American.

PICTURE HAS PUNCH

"Charles Ray has made a decided de-
parture in this picture. And he shows
a punch where the picture needs it." —
The Sun and New York Herald.

HIS BEST ROLE

"The character of Kid Burns in '43
Minutes from Broadway' is one of the
best roles Charles Ray has played. He
brings to it all the charm and sincerity
that has made him one of the most
popular stars on the screen, and he plays
it with a freshness and spontaneity that
proves he is not a type actor. One of
the best pictures that has been presented
recently." — New York Morning Tele-
graph.

SCREAMINGLY FUNNY
"Charles Ray adds another star to his
film crown. He is screamingly funny
at times and at others a most human
and sympathetic friend. There is no
use quibbling about '45 Minutes from
Broadway.' It hits the mark. Ray's
acting is superb." — New York Tribune.

SINGULARLY SUCCESSFUL

"This picture is a singularly success-
ful presentation of the play. It is all
irresponsibly mirthful, and the gayety
is so infectious that the Strand audi-
ences applauded from sheer delight.
Charles Ray's portrayal of Kid Burns
is an epoch in his career." — New York
Mail. ■

A First National
Attraction

BETTER THAN EVER
"Charles Ray, as Kid Burns, the pugi-
listic champion, in '45 Minutes from
Broadway,' is even better than Charles
Ray as the familiar rube. You must see
this play. You'll enjoy it immensely, if
you have a penchant for lively and
mirthful entertainment." — Chicago Daily
A'ews.

FUNNY AND LIKEABLE
"Charlie Ray is vurr' funny and vurr'
likeable. Will hold your interest. The
picture is a good one." — Chicago Daily
Tribune.

A BIG SUCCESS
"Charles Ray makes a great success of
his venture in a new characterization.
He is to be congratulated on his first
picture with his new company. Don't
fail to see it." — Chicago Evening Post.

DELIGHTFULLY HUMOROUS
"All will want to see it. Charles Ray
gives a delightfully humorous and a
very human and genuine characteriza-
tion of Kid Burns. The picture is in
every way a delightful entertainment."
— New York Evening Sun.

YOU'LL WANT TO SEE IT

"Charles Ray has a wide following
and none will forego seeing his latest
piece." — Nen' York Post.

Ihere'll be a Franchise everywhere

36 EXHIBITORS HERALD September 18, 1920

He Put the Kick in High Life!

Henry Lehrman

presents

Charles Conklin — Al Ray
Charlotte Dawn

"The Kick in High Life"

A Lehrman Comedy

Produced Under the Personal Supervision of Henry Lehrman

You remember that big knockout, "A Twilight Baby!"
And you remember the "Sunshine Comedies!" Here's
another big laughmaker by the same director. Henry
Lehrman knows how to put a kick into every foot.
You'll say so when you see it.

A FIRST NATIONAL ATTRACTION

Foreign Representative, DAVID P. HOWELLS, Inc.
729 Seventh Avenue, New York City

Hhere'II be a Franchise everywhere

September 18, 1920

EXHIBITORS HERALD

Hits lop Notch in Emotional Acting

Katherinc MacDonald Pictures Corporation
vSam. E. Rork, President

presents

Katherine
MacDonald

The American Beauty

Curtain

The Love Story
of an Actress

From The Saturday Evening Post Story

By Rita Weiman

A First National Attraction

Foreign Representative: David P. Howells, Inc.
729 Seventh Avenue, New York City

I/CATHERINE MacDONALD has long
been classed as the most beautiful
woman in the world. This, with her excel-
lent acting, has made her one of the most
popular actresses of the screen. But her
acting has steadily developed, until in her
two latest pictures, "The Notorious Miss
Lisle" and "Curtain," she shows an artistry
in interpreting emotional roles that places
her on the pinnacle of stardom. You must
see her remarkable work in "Curtain" for
yourself to fully appreciate it.

Directed by James Young
By Arrangement with Attractions
Distributing Corp.
B. P. Schulberg, President

Hherell be a Franchise ever

SUCCESS

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40 EXHIBITORS HERALD September 18, 1920

Focus Your Attention On
Exhibitors Herald'
And Bear In Mind That Its
Increasing popularity only reflects
The real service it is rendering to
Exhibitors of the nation — great and small

September 18, 1920 EXHIBITORS HERALD 41

nev picture

ACCLAIMED 5!
NEWSPAPER REVIEVE&S

TIE ICW

Erom tde Colliei
Veekly Story

black Beach"
by

Ralph

"Outdoes in point of art and photoplay 'style* the ordinary
lot of films so markedly that it deserves the 'stand up
and pack 'em in' patronage that it is receiving. It has the
ffith touch.

New York Tribune.

"Two magnificent scenes are of fights under water, the heroine, look-
ing like a lovely white ghost, pitting her strength and skill against

the villain You should not miss 'The Love Flower. "

The Illustrated News.

"Surprise and action through the entire picture and frequent injection of that
skilled ability to photograph in dramatic triteness the purr of a kitten or the
dropping of tears, inseparable with the Griffith film."

Nen> York American.

"'The Love Flower" takes the lead of New Week's Collection of Film Plays."

Nero York World. (Headline)

"Is it surprising that after building up this suspense through a series of beautiful
and dramatic views that the spectators broke into enthusiastic applause."

New York Sun and Herald.

"David Wark Griffith's magic touch is revealed again and again in his newest
film, 'The Love Flower.' "

NeTD York Evening Telegram.

"D. W. Griffith's latest picture, 'The Love Flower', is entitled to a place
among the superlative productions of the season. With the instinct
of an artist he works his story into one grand thundering climax
which abates the spectator's breath and keeps him on the edge

New York Evening Mail. /

"It is quite up to Mr. Griffith's high standard." X UNITED ARTISTS

New York Evening Sun / S> u

)f h

, -COBPORATON

^MADY PICktoDD CUARUE CHAPLIN
^ DOUGLAS FAIRBANKS- DW.GRIFFITH

Ml RAM ABRAMS, PRESIDENT

EXHIBITORS HERALD

September 18, 1920

EDITORIAL &>
EXECUTIVE
OFFICES

417 S DEARBORN ST-
CHICAGO ILL"

HARRISON Q248

NEW YORK OFFICE
1476 BROADWAY

TEL BRTANT 5111

EXHIBITORS

<With which is incorporated MOTOGRAPHY

ALL EDITORIAL

COPY AND
BUSINESS CORRE"
SPONDENCE SHOULD
BE ADDRESSED TO
THE CHICAGO
OFFICE

LOS ANGELES OFFICE
3 20SBRam>wjir-TEi. 66010

MAP.TIN J • QJJ I G LEY

NEWS OF THE WEEK

"A Comedy Becomes Tragic," by Martin J.
Quigley 45

Samuel Gompers Requests Conference with
N. A. M. P. I. Officials 47

Musicians Return to Indianapolis Theatres 47

State-Wide Interest Points to Big Illinois Con-
vention 48

N. A. M. P. I. Vigilance Committee to Uphold
Name of Industry 48

Special Pictures Corporation Takes Over Jesse
Hampton Studios 48

Robert Harron Dies After Accidentally Shooting
Himself 49

Vitagraph Brings Suit for $407,338 Against Larry
Semon .*. 49

City Seeking to Divert Film Activities to San
Francisco 50

Goldwyn Resigns Presidency in Company's Re-
organization 51

Kenneth Hodkinson Is Given High Post with
"Big Four" 52

Ask Candidates for Office to Answer Question-
naires 53

Works of Irving Bacheller to Be Filmed by Hod-
kinson , 54

Six Thousand Theatres Observing National Para-
mount Week 55

First National's Test Ballot to Forecast
Women's Vote 57

Mayflower Celebrates Its Second Anniversary... 59

First National Establishes Dallas Office, with
Brockell as Manager 63

REVIEWS

" 'Way Down East," D. W. Griffith D, with Grif-
fith cast 56

"The Adorable Savage," Universal D, five parts,
with Edith Roberts 87

"Homespun Folks," Associated Producers, C-D,
six parts, with Lloyd Hughes 87

"The Woman in His House," First National D,
six parts, with Mildred Harris Chaplin 87

"Guilty of Love," Paramount D, five parts, with
Dorothy Dalton 88

"The Street Called Straight," Goldwyn D, six
parts, with all star cast 88

"Sweet Lavender," Realart D, five parts, with
Mary Miles M inter 88

"The Jailbird," Paramount C-D, five parts, with
Douglas MacLean and Doris May 89

"Girls Don't Gamble," D. N. Schwab C-D, five
parts, with David Butler 89

"Over the Fence," C. B. C. Special, one part, with
Babe Ruth 89

"Cupid, the Cow Puncher," Goldwyn C-D, five
parts, with Will Rogers 90

"The Veiled Mystery," Vitagraph S, fifteen epi-
sodes, with Antonio Moreno 90

Volume XI

September 18, 1920

Number 12

PUBLISHEH^ EDITOR-

"Half an Hour," Paramount D, five parts, with
Dorothy Dalton 90

"Brownie, the Peacemaker," Century C, two
parts, with Century players 90

"Civilian Clothes," Paramount C-D, six parts,
with Thomas Meighan 91

"Slipping Feet," Fox C, two parts, with Sun-
shine players 91

"Lahoma," Pathe D, seven parts, an Edgar Lewis
production 91

"Big Happiness," Robertson-Cole D, seven parts,
with Dustin Farnum 91

DEPARTMENTS

Exhibitors Advertising , 67 to 77

Reading the Ouija Board with J. B 92

What the Picture Did for Me 93 to 98

With the Procession in Los Angeles 101

Chicago Trade Events 107 to 109

Guide to Current Pictures 110 to 114

ADVERTISERS

American Film Company 6, 7

Arrow Film Corporation 14 to 17

Associated Producers 1, insert and 11

Bass Camera Company 109

Celebrated Players Film Corporation 104 to 107

Hampton Del Ruth 9, 10

Democracy Photoplay Company 38, 39

J. B. Dibelka Company 109

Eastman Kodak Company 113

Educational Film Corporation 31 to 33

Famous Players-Lasky Corporation 5

Film-Lore Congressional Productions 30

First National Exhibitors Circuit, Inc

35, 36, 37, 43, 44

Fox Film Corporation 19 to 29

Goldwyn Pictures Corporation 4

W. W. Hodkinson Corporation 13

Kessel and Baumann 22

Harry Levey Productions 34

Mayflower Photoplay Corporation Insert

Metro Pictures Corporation Insert

Monsoon Cooling System, Inc 113

Marshall Neilan 115

Pathe Exchange. Inc Insert

Ritchey Lithographing Corporation 46

Robertson-Cole Distributing Corporation Insert

D. N. Schwab Productions, Inc 18

Selznick Enterprises 8

Typhoon Fan Company 109

United Artists Distributing Corporation 41, 116

Universal Film Manufacturing Company 2, 3

Vitagraph, Inc Insert

Wadleigh Supply Company 109

A. F. Williams 109

Subimption Prices United States, Cuba, Hawaii, Porte Rico and Philippine Islands, %2.oo a Year, Fifteen Cents a Copy.

Canada, tS-50 a Year Foreign, t4-00 a Year.

September 18, 1920 EXHIBITORS HERALD

Announcing

A Series of

Fontaine Fox Comedies

The famous cartoonist's

Characters Brought to Life

Not animated cartoons but real flesh and blood people in stories with
screamingly funny plots, love and romance. The best comedians of
the country were picked to represent the cartoon characters. You'll
laugh at the Skipper, Katrinka and the rest of em as you never
laughed before.

The First One:

Betzwood Film Company
presents

The Toonerville Trolley

That Meets All Trains

2 Reels

Story by Fontaine Fox
Directed by Ira Lowry

A First National Attraction

EXHIBITORS HERALD

September 18, 1920

— Past Performance vs. Prophecy

— Assets vs. Blue Sky

— Think of the caliber of our past releases

And if our original Franchise Holders with
their limited theatre holdings were able to
secure such attractions—

— Think what the Circuit can do

with the purchasing power of hundreds of
theatres and the combined business experience
of their owners in selecting productions.

— This organization is built on Solidity and Success

Purchasers of Sub-Franchises are buying on suc-
cessful past performance and not prophecies
and promises.

— Pictures that make money
That's the reason —

r * : * - • • ' : where

September 18, 1920

EXHIBITORS HERALD

•Tn"~"^T'"tirnlfllllMnnmillllNIMIIIIIIIRimM

A Comedy Becomes Tragic

Lesley Mason's Trip to Europe Ceases to Be
Pure Burlesque When Interview Given "Lux"
Appears— Real Injury May Result to America

By MARTIN J. QUIGLEY-

-jiuilliiiiiiniiii:;nm;iimmiimiv:ii:;[ii!i:';;!i;i: wan ' :iL:;:w!iiiiiiiiiuiiiii; ;;.;■: ::: ":;v:ir:--::Miti!iiin!tinniimiimiimimiiimitnnimamMimnHUK!Uii:iiiJ!iiuiuuim(S

In a recent editorial we pointed out the
possibly grave consequences for the American
industry that might ensue from the type of for-
eign excursion that was undertaken by the
editor of one of the New York trade papers and
expressed the hope that the essential character-
istic of the excursion as a publicity stunt might
cause it merely to sputter and burn out without
doing any particular harm.

It now appears that only a miracle of good
fortune will save the American industry from
real injury abroad because this excursionist
apparently checked his regard for the welfare
of the American industry at the New York pier
as he was passing out of the United States.

It is a regrettable thing under any circum-
stances to have anyone connected with the
American industry engage in the silly business
of talking through his hat while in the midst of
Europeans who are viewing with covetous eyes
the world-wide position of preeminence of the
American motion picture producer. But to have
this done by one presenting himself as a repre-
sentative of the American trade press, to whose
utterances in the absence of information avail-
able here naturally would be ascribed a certain
degree of credence, certainly transcends the
limits of consistent tolerance.

For instance, Mr. Hiram Abrams, president
of the United Artists corporation, and others
will be especially interested in the following
quotation from a signed article by Lesley
Mason, editor of the "Exhibitors Trade Re-
view," written especially for the July issue of
the Italian cinema publication, "Lux":

"It would not be a rash statement to say
that the best actresses of the Italian screen are
superior to any the art of motion pictures has
yet produced, a statement which I make with

perfect remembrance of our greatest American
star," declares Mr. Mason in a statement which
was probably very pleasing to his Italian hosts
but quite at variance not only with the facts but
also with the attitude that might be expected
from the editor of an American trade paper
dependent for its commercial existence upon
revenue produced by pictures played by Amer-
ican actresses.

Elsewhere in this article belittling the
American industry and the American motion
picture, Mr. Mason emits this assertion:

"She (Italy) possesses a climate that can-
not be rivalled; sunlight that even celebrated
California must acknowledge superior to her
own sunlight that reduces the necessity for
artificial lighting to a minimum, at almost any
season of the year."

American artists whose interest and sup-
port are invited to Mr. Mason's trade paper will
hardly be pleased to note the following state-
ment from the same article:

"To draw a contrast for a moment, with the
reader's permission: In America the stars have
shown a tendency to become stereotyped . . .
In Italy, perhaps, the tendency has been in the
opposite direction."

American producers and exporters who are
seeking to market their product in Italy and
adjacent countries may now prepare to combat
the impression created by this declaration of
Mr. Mason, also from the same article:

"Lastly, let me say that even American
productions are not as costly as they have been
advertised by some of their makers. You have
read perhaps of productions that cost $500,000
— that is a bluff, mere publicity, a deliberate lie
if you like, to produce an effect. There never
was a production in America that cost half a
million dollars — nor anywhere near it — and
there never will be."

(Continued on page 64)

EXHIBITORS HERALD

September 18, 1920

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□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□da

Heraldgrams

Charles C. Johnson has been appointed
district sales manager for the territory in-
cluding Boston, New Haven, Buffalo, and
New York City exchanges, by E. W. Ham-
mons, president of Educational Film Ex-
changes, Inc.

Arthur Ryan, personal representative of
D. \V. Griffith, has been in Chicago for
several days arranging for the premiere
of "The Love Flower" and "Way Down
East."

Watterson R. Rothacker, who tarried
in New York after returning from Europe,
has arrived in Chicago.

General Manager Sam E. Morris of Se-
lect Pictures has appointed W. A. Sault
manager of the Calgary branch office and
J. Kirkpatrick to a similar position at Win-
nipeg.

Charles Vidor has returned to the west
coast after a several weeks' stay in New
York and other eastern cities, during
which he acquired the film rights to sev-
eral well known books and stage produc-
tions.

Harry M. Berman, general manager of
exchanges for Universal, has named A. H.
McMillan as manager of the Spokane,
Washington, office succeeding Wallace Pot-
ter, resigned.

Socthard Brown has been appointed di-
rector of productions of the Pioneer Film
Corporation. He was formerly in charge
of advertising and publicity for Pioneer.

Mabel Normand is in New York enjoy-
ing a vacation from production work.

Harry Revier will, upon the completion
of "The Son of Tarzan" for David P.
Howells distribution, sail for Europe ac-
companied by Roy Somerville, the scena-
rioist, and a company of twenty players.

Benjamin A. Prager, president of May-
flower has returned to New York after
visiting the various First National ex-
changes en route from Los Angeles.

Donald Crisp, the Famous Players-Las-
ky director, sailed for Europe Sept. 4 to
make a series of pictures at the new Lon-
don studio of that corporation. "Beside

the Bonnie Brier Bush" will be his first
picture abroad.

Louis W. Thompson, president of spe-
cial Pictures Corporation, is planning a trip
to New York City this month. H. J. Rob-
erts, general sales manager of the same
concern, has returned to Los Angeles after
making releasing arrangements for the en-
tire output of Special Pictures.

Gareth Hughes has been signed by
Metro for a long term. His work in "The
Chorus Girl's Romance" so pleased the
officers of Metro that they were not slow
in preparing a contract for his signature.

Lloyd Brown manager of Associated
First National Exchange, Indianapolis, and
Carl T. Lieber, manager of Educational
exchange, Indianapolis, were in Chicago
Sept. 7, meeting exhibitors.

Sir William Jury, who has been in
this country for the past six weeks, as the
guest of Richard A. Rowland, president of
Metro, returned to London, September 1.

J. Stuart Blackton sailed on the S. S.
"Baltic" Sept. 4 for a vacation trip through
England and France. In England he will
be entertained by Sir Thomas Lipton who
accompanied him from New York.

Jack Callicott, managing director of the
Kinema theatre, Los Angeles, and well
known on the west coast, has resigned. Sol
Lesser has taken over the active work of
managing the big playhouse .

Arthur S. Kane Pictures Corporation
has taken larger space for its New York
headquarters.

Paul Powell, who has been directing for
Paramount on the west coast, will sail
for Europe on Sept. 30 to head a third
production unit at the London studios of
Famous Players.

Tom Geraghty is organizing a branch of
the Screen Writers' Guild in New York.

Henry Ginsberg, manager of domestic
sales for Educational, is touring the South
and Southwest opening new exchanges. He
expects to make Denver and Salt Lake City
before returning East.

□

Re-Takes £ News

By J. R. M.

"Wonderful picture — "

Percy Dubb says he's willin' ter bet
4 to 1 that the guy who hasta write all
them "de luxe reports" wishes he had a
bigger vocabulary.

So They'll Forget the Bumps —

The Southern railroads are showing
pictures to their patrons to amuse them
en route.

"Look Out Below—"

And they're delivering films outa Cin-
cinnati via airplane. Making it more
hazardous for the exhibitor eTerv daw

We'll Say It isn't—

Column conducting ain't such bad pas*
time. Last week we were presented with
a bottle of hooch. Now if someone
comes in with some ginger ale, we'll be
settin' pretty.

Possibly- —

It's getting to be quite the thing to
charge one rat for admission to middle
west picture houses. Wonder if Akron,
O., thinks that's what made Marion. 111.

Special Bathing Beauty Chorus —

Charging $2 for an eyeful at a bur-
lesque show ought to make business for
a lot of comedies.

Same Old Hold-up-
Train robbers have not gone out of
business. They've simply exchanged
their horses for roll top desks.

Order Your Herald Early-
Percy Dubb, who specializes on
lobby displays, etc., is about to con-
tribute a series of articles on the hab-
its and dress of South Sea Islanders
and their adaptability as ushers.
*

He'll Slide In—

Senator Harding is after the Greek
vote. He announces he has eaten large
quantities of bananas since a mere
child.

Eats a Bushel a Day —

To counteract Harding's story. Cox
states he is a glutton for peanuts.

gELLING tickets is the one function of the RITCHEY poster. That it
functions perfectly tabulated box-office receipts amply testify. For that
reason the dollar mark and the RITCHEY trade mark become identified in the

exhibitor's mind.

RITCHEY LITHOGRAPHING CORPORATION

406 West 31st Street. New York

Phone: Chelsea 8388

September 18, 1920

EXHIBITORS HERALD

Musicians Return to
Indianapolis Theatres

Agreement Reached with the
Managers of Houses Is
Kept Secret

(Special to Exhibitors Herald)

INDIANAPOLIS, IND.. Sept. 8.—
After being out four weeks the union
musicians again are playing in the In-
dianapolis motion picture theatres. An
agreement was reached between the man-
agers and the Indianapolis Musicians
Protective Association a few hours after
the arrival here of Joseph Weber of New
York, international president of the musi-
cians union.

Won't Publish Terms .

Both managers and musicians say that
the settlement included an agreement not
to publish the terms and therefore noth-
ing is said as to the scale although it is
intimated by managers that the settle-
ment was practically on compromise
terms offered by the musicians after their
services were dispensed with by the man-
agers. The contract was signed for one
year.

When the services of the musicians
were dispensed with the officials of the
local union announced their demands
amounted to a 40 per cent increase on a
six-day wage scale and some definite
understanding as to the Sunday question.
The chief difference of opinion arose, it
is said, over the question of Sunday work
for which, the managers declared, the
musicians were asking double time.
Silent On Sunday Question

It was said by the managers that the
first demands of the musicians would have
made the wage scale $C0 a week with a
50 per cent increase for the orchestra
leader. According to the managers, at
the time the question arose, the musicians
first submitted a contract calling for
double time on Sunday but later sub-
mitted a contract in which no mention of
Sunday was made.

The exhibitors announce that the set-
tlement is satisfactory to them.

Chicago Operators

Vote Not to Strike

Motion picture operators of Chicago, at
a meeting on September 7, voted not to
strike in sympathy with the musicians.
Tom Malloy, business manager of the local
union, declared that as far as the operators
were concerned, the situation would remain
unchanged — that is, they would not walk
out unless exhibitors sought to use noiv
union musicians.

Joseph Winkler, president of the Chicago
Federation of Musicians, declared that the
organization no longer was seeking an
agreement with the Allied Amusement As-
sociation, but was signing up individual
theatres. He refused to state how many or
the names of the theatres signed.

Barret McCormick to
Present "County Fair"

(Special to Exhibitors Herald)

TOLEDO, O., Sept. 8.— "The County
Fair," the screen version of Neil Burgess'
famous rural drama, will have its initial
American presentation at the new Rivoli
theatre on Sunday, September 12. S. Bar-
ret McCormick will personally supervise
the presentation. Sawyer's Silver Cornet
band, the village choir, and other special
attractions are engaged.

Gompers Requests Meeting
With Industry's Executives

Annual Gathering of Directors of Nt A. M. P. I. Is
Again Postponed — Cochrane and' Rowland
Mentioned for the Presidency

(Special to Exhibitors Herald)

NEW YORK, Sept. 8. — The annual meeting of the board of directors
of the National Association of the Motion Picture Industry, scheduled
for today, again has been postponed, the meeting to be held one week
hence on September 15.

While the election of officers and the consideration of several impor-
tant issues are the paramount factors on the program considerable signi-
ficance is attached to the desire expressed by Samuel Gompers, president
of the American Federation of Labor, to be present and meet the film
executives.

Purpose of Request Is Not Known

Just Avhat the labor chief's purpose is in desiring an audience with
the N. A. M. P. I. directors and just what phases of the industry" he
wishes to discuss have not been indicated. It is pointed out by members
of the association, however, that the executive committee of the A. F. L.
recently went on record as opposing censorship. Present labor difficulties
within the industry also may have some bearing upon this new angle of
the X. A. M. P. I. meeting, it is believed.

Because of the prominence given labor
questions today, it is declared by some
that President Gompers may be seeking
an expression from the various leaders
of the industry as to their attitude
toward the workers. In this connection
it is not considered improbable that the
labor executive may be desiring a
medium through which propaganda may
be disseminated.

No Slate Yet Picked
•According to all available informa-
tion, no slate has been picked for the
election of officers. William A. Brady,
president, has stated emphatically that
he will not accept re-election. Several
other names have been mentioned, in-
cluding those of Robert H. Cochrane,
vice-president of Universal Film Manu-
facturing Company, and Richard A.
Rowland, president of Metro Pictures
Corporation. Neither of these men,
however, has expressed a desire to as-

Minneapolis Exhibitors Map Out

Plans for a Record Convention

(Special to Exhibitors Herald)

MINNEAPOLIS, MINN., Sept. 8.— William Steffes, president
of the United Theatrical Protective League, and other officials of the
organization are formulating their plans to conform with what they
believe will be the greatest convention of exhibitors ever held in the
Northwest. The theatre men will convene on September 13 for a
three day meeting.

Convention headquarters will be at the West Hotel where 100
rooms already have been reserved for the visiting exhibitors. It is
believed that the attendance will be exceptionally large because
of the fact that the convention follows immediately after the closing
of the state fair.

Original plans were to hold the convention in October but
because of the imperative need of immediate action on several ques-
tions it was decided by executives to set the dates ahead. Censor-
ship and tax legislation as well as other issues will receive the
attention of the delegates.

Present officials of the organization, in addition to President
Steffes, are C. W. Gates, vice president; J. M Bergstrom, Jr., secret
tary, and J. J. Campbell, treasurer. A representative of the Motion
Picture Theatre Owners of America in all probability will attend.

sume the responsibilities of the execu-
tive head of the association.

Postponed from Cleveland

Originally the meeting of the board of
directors was scheduled for Cleveland
simultaneously with the national con-
vention of exhibitors. At this time,
however, the failure of a quorum to be
present necessitated a postponement.

Important plans will be presented to
the directors at the meeting scheduled
for next Wednesday. Officials have
been more or less reticent in discussing
just what these plans might be.

Olive Thomas Poisoned

(Special to Exhibitors Herald)

PARIS, Sept. 8.— Olive Thomas, who
is visiting in Paris with her husband.
Jack Pickford, is in the American hos-
pital at Neuilly suffering from mercurial
poisoning. While her case is considered
serious, it is believed by physicians that
she will recover.

EXHIBITORS HERALD

September 18, 1920

State-Wide Interest Points
To Big Illinois Convention

Exhibitors Will Convene at Springfield September
29 at 10 A. M.— Sessions Are to Be Held
at the St. Nicholas Hotel

Independent exhibitors throughout the state are evincing real interest
in the convention of the Illinois Exhibitors' Alliance, which will be held
at Springfield on September 29 and 30. W. W. Watts has notified Joseph
Hopp, president, that headquarters of the convention will be established
at the St. Nicholas hotel.

The first session will be held at 10 o'clock in the morning, September
29, and if necessary to transact the important business to be brought be-
fore the convention, night sessions will be held.

Important Statement Will Be Made

President Hopp reiterated his statement that W. D. Burford, who
represented the Illinois territory at the big New York meeting between
Adolpfa Zukor, president of Famous Players-Lasky Corporation, and mem-
bers of the Motion Picture Theatre Owners of America, would "give valu-
able information which it would be impracticable to give through any
other source."

The Chamber of Commerce of Spring-
field has proffered its services during the
convention. In a letter to President
Hopp the secretary of the commerce as-
sociation declared:

Commerce Club Assisting

"We will assist in every way in mak-
ing your stay here (Springfield) as pleas-
ant and as comfortable as possible. It
is our desire to give the convention
proper publicity."

Executives express every hope that the
convention will arrive at solutions to the
many problems now facing the inde-
pendent exhibitor. It is for this reason
that an especial appeal is being made for
a large attendance of "100 per cent inde-
pendent exhibitors."

Following an executive committee of
the Alliance on September 7 an an-
nouncement was made stressing the fact
that the convention is not an organization
meeting as the Illinois association as it
exists already is one of the recognized
units of the Motion Picture Theatre
Owners of America.

Members of the executive committee
pointed out that in addition to hearing

|iiiiiiiiiiiiiiiiniiiiiiuiiim^ tiiitiiuiiiiuitiiutiu §

I Sydney 5. Cohen and Associates

Merit Appreciation of Industry I

Sidney S. Cohen and his associate? in the direction of the affairs of the §

Motion Picture Theatre Owners of America, Inc., are entitled to hearty com- |

| mendation for their splendid work along the lines of effecting a solution of §

j the producer-exhibitor controversy and the objectionable features that have |
| attended it.

This work called for a sympathetic and intelligent understanding of the |

rights of all parties to the controversy. Without this no progress could be 1

| made toward the elimination of a condition which would have remained as a |
source of distrust, suspicion and sustained financial loss for all concerned.

Mr. C ohen and his associates have succeeded in bringing about a genuine |

recognition of the exhibitots' organization for the purpose of straightforward |

arbitration of differences which in its larger aspect is doubtless an achievement |
without parallel in the history of exhibitors' organizations.

Many difficult obstacles yet remain to be surmounted by the Motion Pic- |

ture Theatre Owners of America. But the sane, intelligent and conscientious |

effort that has been applied to the great question of recent date, if carried on, j
promises many achievements of real value.

— M. J. Q.

the valuable report to be made by Mr.
Burford every effort would be made to
recruit new members thus making the
state organization 100 per cent repre-
sentative of the independent exhibitors
in every section.

Operators Strike

In N. Y. Averted

(Special to Exhibitors Herald)

NEW YORK, Sept. 8.— Late re-
ports indicate that more than 90
per cent of the theatres here have
signed a new wage scale agreement
with the Operators' Union, and it
is believed now that the possibili-
ties of a strike are remote.

Improve Florida Theatre

JACKSONVILLE, FLA.— Eight to
ten -thousand dollars will be spent in
complete interior renovation of
Imperial theatre, now closed for the
purpose. It is expected to reopen in
about a fortnight.

To Uphold Name
Of Film Industry

President Brady of National
Association Has Appointed
•AVigilance Committee

(Special to Exhibitors Herald)

NEW YORK, "Sept. 8. — A vigilance
committee, the duties of which will be
"to protect the good name of the motion
picture art and industry," has been ap-
pointed by William A. Brady, president
of the National Association of the Mo-
tion Picture Industry.

Members of the committee are Jannjs
R. Quirk, editor Photoplay Magazine,
chairman; Paul Gulick of Universal,
Martin J. Quigley. publisher Exhibitors
Herald; Nathan Vidaver, chairman legal
committee of the national association;
Lesley Mason, editor Exhibitors Trade
Review; Fred J. Beecroft, advertising
manager Motion Picture News, and
George Blaisdell, editor Moving Picture
World.

Such matters as stock selling schemes,
fake schools for acting and picture
writing, improper advertising, and other
evils that grow up in the industry from
time to time will come under the sur-
veillance of the committee, which will
be under the supervision of the executive
committee.

Exhibitors, exchange men. states
rights men and others who hear of. or
are approached by men with a proposi-
tion which does not appear to be bona
fide, should communicate immediately
with the vigilance committee at the as-
sociation's headquarters, 1520 Broadway.
New York.

Special Pictures Get
Jesse Hampton Plant

Rapid Growth, It Is Declared,
Makes Necessary This
Acquisition

The large Jessie D. Hampton studios,
in Santa Monica boulevard near High-
land avenue, in Hollywood, have been
taken over by Special Pictures Corpora-
tion. Increase in the production activi-
ties of this rapidly growing young Los
Angeles company made it necessary for
the organization to secure one of the
biggest and best equipped motion pic-
ture plants in Southern California.

Hampton, it is said, will do his pro-
ducing at the new Robertson-Cole stu-
dios, as the majority of his features have
been published by that organization, and
the new policy of that company calls for
the combining of their various produc-
ing units under the roof of one studio.

Starting several months ago with a
portion of the Balboa studios at Long
Beach, the company soon found it neces-
sary to expand, and then practically took
over the entire plant. This later grew
too small and the Balshoffer studio on
Gordon street. Hollywood, was secured.
The heavy demand for Special Pictures
product has made further expansion of
production necessary, and this week
papers were signed whereby Special
takes possession of the Hampton studios.

Special Pictures will soon have eight
publications weekly in the field includ-
ing The Comiclassic, featuring Charlotte
Merriam in Reggie Morris productions;
Chester Conklin; Gale Henry: Milburn
Moranti comedies; Comedyart; Sunset
Burrud scenics; Claypalay animated mud
comedies; and an eighth comedy release,
which is at present being kept a secret.

September 18, 1920

EXHIBITORS HERALD

Dies of Wound

ROBERT II \ HUOX
was fiiiaiiv shot trhen iii* revolver <iis-

Cha tk ed iif't-idrotnlly trhllc he iraa nn-
l>n<-kinic hi> trunk.

$407,338.22 Suit Is
Brought by Vitagraph
Against Larry Semon

(Special to Exhibitors Herald)
EOS AXGELES, Sept. 8.— Larry Se-
mon, comedian, has been sued for $407.-
:!.'!H.^:> by Vitagraph. In filing the case,
in the United States district court Albert
E. Smith, president of Vitagraph. alleges
that defendant deliberately increased the
cost of production through delays, care-
lessness and waste with the aim of forc-
ing the company to relieve him of his
contract.

President Smith declares that when
Semon. who is under a three year con-
tract, was refused a new contract at more
than double his present salary he an-
nounced that he would endeavor to avoid
further performances of his obligations
under the present agreement.

The company asks that Semon make
good the damages and continue his em-
ployment with Vitagraph. Mr. Smith
says that the company probably will re-
ceive five less pictures this year than the
comedian had contracted to make.
Twelve two reel comedies were called for
under the terms of the agreement.

Jacob Lourie to Show
Metro Films Exclusively

(Special to Exhibitors Herald)

/ BOSTON, MASS.. Sept. 8. — A con-
tract has just' been negotiated between
Jacob Lourie. owner of the Beacon. Mod
cm and Park, first run theatres, and
Richard A. Rowland, president of Metro
Pictures Corporation, whereby Lourie
will show Metro productions at hi>
houses exclusively for one year.

The pictures will run simultaneously
at all three theatres for a period of seven
days on each film. All three of the thea-
tres arc downtown houses.

Robert Harron Dies After
Accidentally Shooting Self

Star of Many Griffith Productions Recently Had
Formed His Own Company, His Pictures to
Be Distributed Through Metro

(Special to Exhibitors Herald)

NEW YORK, Sept. 8. — Robert Harron, one of the most popular of
the younger screen stars, died on Sunday, September 5, from a wound
received when his revolver was discharged accidentally while he was
unpacking his trunk in the Hotel Seymore.

"Bobby," as he was known to friends and motion picture fans, recently
became star of his own organization, his productions to be distributed
through Metro Pictures Corporation. "Coincidence," a comedy was his
first individual starring vehicle. He had been working at the studios of
David Wark Griffith at Mamaroneck.

Was Once a Printer's Devil

Some ten or twelve years ago "Bobby," then a printer's devil, entered
the motion picture industry as an errand boy in the cutting rooms at the
Biograph studio in East Fourteenth street. While at this work he received
his first opportunity to go before the camera in a minor part, the produc-

tion being "Dr. Skinnem."

This was the beginning of a career
which placed Robert Harron among the
foremost of the picture stars. His por-
trayal of the various roles assigned him
in Griffith productions won for him a
high place in the hearts of picture fans
in every part of the world.

Starred in "Bobby's Kodak"

"Bobby's Kodak" was his first star-
ring production and then followed such
pictures as "Hearts of the W orld." "The
I'.irth of a Nation," "Intolerance." "The
Romance of Happy Valley." "The Girl
Who Stayed at Home" and "Way Down
East," the last Griffith picture in which
he worked.

"Coincidence," his first independent
production, had just been completed
under the direction of Chet Withey. It
will be published shortly by Metro. In
his Griffith productions Harron had
played leads with Mae Marsh and Dor-
othy Gish.

Griffith at Bedside

Immediately following the accidental
shooting Harron was taken to the
Bellevue hospital, where Mr. ( iriffith
was in constant attendance. Although
the doctors had pronounced his condi-
tion as critical, not until Sunday was
every hope given up for his recovery.

The death of this popular star was a
^hock to those in the industry and to
fans throughout the country. Tele-
grams of sympathy have been received
from hundreds by relatives who have
hastened here from California.

the fact that the motion picture interests
supported Read enabled him to pile up
such a majority.

The policy of the association is to keep
the screen out of politics, but a bulletin
issued from headquarters explains the
action in the recent primary. It read:

"The M. M. P. E. A. does not allow and
will not in the future consent to the use
<>f their screens politically. But Tom Read
has been attacked because of assistance
given motion picture exhibitors, in conse-
quence of which it behooves us to suport
the man who supported us."

Illinois Alliance Will
Support Walter Manny

The committee on political action of
the Illinois Exhibitors Alliance has asked
that exhibitors in the thirtieth district
support the candidacy of Walter I.
Manny of Mt. Sterling for state senator.
The opposing candidate is William H.
Dietcrich of Beardstown.

Joseph Hopp, chairman of the- com-
mittee, declared that regardless of party
affiliations the exhibitors should support
Manny because cf his activities in de-
feating censorship two years ago.

Theatre Men Aid in
Electing Tom Read

Michigan League Supports
Man Who Helped to De-
feat Censorship

(Special to Exhibitors Herald)

DETROIT. MICH., Sept. 8.— Tom Read,
former state representative, was nominated
for lieutenant governor by a majority of
two to one in the recent primary.

Prior to the election the members of
tine Michigan Motion Picture Exhibitors'
Association, Inc., displayed slides support-
ing the candidacy of Read because of his
fight against censorship and another motion
picture bill which were introduced in the
last legislature.

Members of the association believe that

Show "Earthbound"

At Miller s, L. A.

(Special to Exhibitors Herald)

LOS ANGELES. Sept. ft.— "Earth-
bound" will be given a long run at Mil-
ler's theatre here, instead of a week's
showing at the California, the Goldwyn
house.

Rogers Scores Beat

In Debate on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 8— Will
Rogers, who knows about as much
about the range as any man living,
starred in a debate this week with
.1. Whitcomb Broughter before the
Los Angeles Advertising Club.
The subject of debate was "Cow-
boys Have Done More For Hu-
manity Than Preachers."

EXHIBITORS HERALD

September 18, 1920

City Seeking to Divert Film
Activities to San Francisco

Mayor Appoints Committee of Prominent Business
Men to Act In Advisory Capacity to the
Pacific Studios Company

(Special to Exhibitors Herald)

SAN FRANCISCO, CAL., Sept. 8.— James Rolph, Jr., mayor of San
Francisco, has launched a move to divert a portion of the activities of the
motion picture industry from Los Angeles and its surrounding territory
to the Bay district here.

The city official's initial step in this direction was the appointment of
a committee of prominent business men to act in an advisory capacity to
Pacific Studios Corporation. The latter organization, recently formed,
will erect a fourteen stage plant on the 130 acres recently acquired near1
San Mateo.

Members of Committee Announced

Members of the committee are Walter MacArthur, Irving Ackerman,
Mayor Thomas J. Brady of San Mateo, Percy E. Towne, Robert S.
Atkins, Sam Berger, Paul Carroll, Gustave Brenner, W. D. Fennimore,
B. Katschinski, Arnold Liebes, P. H. McCarthy, Halsey E. Manwaring.
Ralph McLeran, John O'Connell, James B. Ransohoff, Joseph D. Red-
ing, Angelo Rossi, George Skaller, Raphael Weill and Rudolph J.

Taussig.

John J. Jasper, production manager
and chief construction engineer of the
Pacific company, has arrived here- with
the plans for the new studios, and work
is expected to begin immediately.
Project Is Endorsed

The project has the endorsement of
the Chamber of Commerce, Civic League
of Improvements Organizations, Ad
Club, and the Motion Picture Welfare
Committee of the Board of Supervisors.

According to officials of the organiza-
tion several big producers already have
signed for space at the new studios. It
is said also that several of the larger
producers have expressed it as their
opinions that San Francisco offers bet-

ter opportunities for production than
does Los Angeles.

Demand New Scenery

One producer declared: "Scenic in-
vestiture surrounding Los Angeles has
been so completely photographed that
producers are demanding new scenic sur-
roundings and in scenic advantages the
section proposed is virgin territory and
unsurpassed for photographic beauty."

For several years San Francisco has
looked with envy on Los Angeles be-
cause of its prominence in the motion
picture industry and the resultant pro-
ceeds from the activities of the industry
there. It is believed that good results
will be obtained from this first concrete
effort to divert a part of the activities of
the industry to the North.

"CUSTER'S LAST CHARGE"— IN CINCINNATI

Hampton May Expand
Production Activities

Holds Series of Conferences in
East with European
Capitalists

Jessie D. Hampton, well known producer,
has returned to Los Angeles from New
York, where he went at the solicitation of
prominent New York and European capi-
talists who are interested in motion pictures
and allied entrprises, including the stage,
both here and abroad. A series of confer-
ences was held, during which there was
presented for his consideration a project
which would involve a notable expansion
of his present producing program and ex-
tend its scope to the stage as well, through
a new and novel arrangement.

This project would contemplate, it is said,
the removal of Mr. Hampton's main pro-
duction activities to the East. Among other
features presented by the syndicate was a
substantial offer for a return to the stage
of H. B. Warner. This offer also contem-
plated the appearance on the stage of
Blanche Sweet and William J. Desmond.

Mr. Hampton's present plans call for a
number of feature productions starring
Miss Sweet and Mr. Warner, as well as a
series of special productions with all-star
casts. Although Miss Sweet has been seen
in four pictures since her return to the
screen under the Hampton management,
her success has been emphatic, her latest
production being "The Girl in the Web."

Mr. Warner's achievements as a screen
star also have been phenomenal and his re-
cent picture, "One Hour Before Dawn," is
proving a record-breaker.

One phase of Mr. Hampton's present pol-
icy that is significant in connection with the
syndicate's proposed plan for a blending of
stage and screen actvities is the fact that
for some time he has had under contract
for the writing of original dramatic mate-
rial, a number of British authors and play-
wrights, including Henry Arthur Jones,
Jerome K. Jerome, William J. Locke, John
Hastings Turner, F. Anstey and others. It
is understood that this arrangement is one
of the important factors in the pending
negotiations.

No definite announcement as to the out-
come of the negotiations was forthcoming
from Mr. Hampton before his departure
for the West, or from the syndicate mem-
bers, but it is probable that he will return
to New York in several weeks for a final
conference. >

National Playhouse Firm
Sued by Share Holders

(Special to Exhibitors Herald)
NEW YORK, Sept. 8.— National Play-
house Corporation, organized recently
to build theatres, has been sued by sev-
eral share holders who declare that stock-
bought at $10 a share is worthless.
Frank M. Boothe brought the suit on the
claims of five stockholders who paid
$1,050 for shares.

Defendants in the suit are Richard
S. and Harvey H. Hevenor of Hevenor
& Company, the promoters; Arland M.
Johnson, president; Gerard Roberts; trea-
surer; John F. Lamp, vice-president, and
Mortimer J. Butler and William S. Scott,
directors.

E. R Custer of Ironton, O., has just opened the Marlow theatre, and is here shown in
the hands of his friends. Left to right we have, R. H. Haines, manager First
National exchange, Cincinnati; Joe Mayer, Universal press agent; Mr. Custer;
Harry A. Bugie, of Dwyer brothers who sold the equipment; and A. Livewire,

who sold the seat covers. (Exhibitors Herald pliolo).

To Manage Lyric Theatre

George H. Moore, manager of the Or-
pheum theatre for Jones, Linick &
Schaefer. has been appointed manager
also of the Lyric theatre, on State street
near Vail Buren, which remains open all
night.

September 18, 1920

EXHIBITORS HERALD

Goldwy n Resigns Presidency
In Company Reorganization

Rumors Indicate That Messmore Kendall Who Now
Is Directing Activities May Be Elected
Executive Head of Corporation

(Special to Exhibitors Herald)

NEW YORK, Sept. 8. — Samuel Goldwyn, who four years ago
founded Goldwyn Pictures Corporation and later Eminent Authors, a
subsidiary, has resigned as president of the company, although remaining
"the largest individual shareholder of the company."

In the reorganization of the production unit, just effected, F. J.
Godsol also resigned as vice-president and chairman of the executive
committee.

Kendall Actively in Charge

Messmore Kendall, one of the directors, has been assigned direction
of the activities of the organization, and it is rumored that he will be
elected president to succeed Mr. Goldwyn. Both Mr. Kendall and Gen-
eral T. Coleman du Pont have been elected to the executive committee to
replace Goldwyn and Godsol.

In a formal announcement relative to
his resignation, Mr. Goldwyn declared:
Won't Sever Connections

"My action in giving up the direction
of the Goldwyn Pictures Corporation
does not mean that I will sever my con-
nection with the company which I estab-
lished. In fact, I am the largest individ-
ual shareholder of the company and I am
continuing as a member of the board of
directors.

"I find, however, after nine years of
constant and honest plugging in for-
warding the motion picture as an art and
as an industry I am greatly in need of a
rest.

Expect No Policy Change

"The motion picture industry is to be
congratulated upon the entry to its ranks
of such men as General Coleman du
Pont and Messmore Kendall. It is not
only of great value to the Goldwyn Cor-
poration but to the entire industry."

No immediate change in production
policy is expected as a result of the
change in administration.

Milwaukee Exhibitors
Unite To Participate
In Activities of City

(Special to Exhibitors Herald)
MILWAUKEE, WIS., Sept. 8.— Rep-
resentatives of eleven Milwaukee motion
picture theatres have organized the Mil-
waukee Screen Club, the purpose of
which will be to participate in all local
civic, social and commercial activities.

Leo Landau, of the Butterfly theatre,
is president; Ralph Wettstein, Toy the-
atre, vice-president; Frank Cook, Strand,
secretary; and O. L. Meister, White-
house, treasurer. Other members are
E. C. Bostick, N. B. Lorenzo, Clarence
Eschenberg, Harry Hart, E. J. Weisfeldt,
H. M. Rouda, J. B. Ollinger, and Charlie
Braun. The theatres represented are the
Butterfly, Toy, Strand, Magnet, Thea-
torium, Whitehouse, Princess, Alhambra,
Merrill, American and Miller.

Officials declared that it was the inten-
tion of the club to bring motion picture
stars to Milwaukee.

Hamilton, O., Palace

Increases Its Prices

(Special to Exhibitors Herald)

HAMILTON, O., Sept. 8.— A 20 per
cent increase in admission prices has be-
come effective at the Palace theatre. The
prices now charged, exclusive of war tax,

Retiring President

SAMUEL, GOLDWYN
Has resigned as executive head of pro-
ducing company which he established
four years ago.

are 15 cents for children; 25 cents for
adults at matinees, and 30 cents for adults
at evening performances.

In announcing the increase, the Palace
management says that the change in
prices is imperative because of the higher
film rentals and the general boost in
other operative costs. The orchestra also
has been increased to twelve players.

Beach Gets Film Rights
To Two of His Stories

Rex Beach, author, has acquired, by
order of Circuit Judge Windes, in Chi-
cago, certain screen rights from Selig
Polyscope Company to two of his novels,
"The Ne'er Do Well" and "The Spoilers. "
The writer sold the rights to these stories
to the Selig company seven years ago.
Since then the matter has been in the
courts several times.

New Theatre in Minnesota

PIPESTONE, MINN. — Pipestone's
new $100,000 theatre was opened for-
mally to the public on September L

MKSSMOHK KENDALL
Director now in charge of operations of
Goldwyn Pictures Corporation, follow-
ing resignation of Samuel Goldwyn.

iyiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiitiiiiim iiiiiiiiiiiiiiiiiiumiiiiiiuiii

I DOPE I

The recent readjustment in the executive personnel of j

| the Goldwyn Pictures corporation has given rise to a belief j

| in certain quarters that a not unlikely development of the §

| near future is an alignment between Famous Players- §
| Lasky and Goldwyn.

It is declared also that a plan has been put forward |

| which would mean the association of the Metro Pictures j
| corporation with the new group.

No official information has been disclosed.

Iiiiiiiiiuuiiuiiiiini iiiiiiiiiiiiiiiiiiuiiiiimiiiiiiiiiiiiiiiiiiiiiiuin

EXHIBITORS HERALD

September 18, 1920

Kenneth Hodkinson Is Given
High Post With "Big Four"

Hiram Abrams Promotes Member of Staff to the
Position of Executive Manager of United
Artists Distributing Corporation

Kenneth Hodkinson, who has been closely associated with Hiram
Abrams, president, in direction of United Artists Corporation, has been
promoted to executive manager of the company. Mr. Hodkinson, it is
said, is one of the youngest executives in the industry.

The recent election of Mr. Abrams to the presidency of the "Big Four''
has focused on him additional responsibility and detail, it is said. Mr.
Hodkinson, by virtue of his appointment to the position of executive man-
ager, will assume much of the detail heretofore carried by Mr. Abrams,
leaving the latter free to look after the larger affairs of the company.

Other Promotions Are Announced

Other promotions also have been announced by President Abrams.
AYilliam W. Hines as general sales manager will have an enlarged field of
activities ; Paul N. Lazarus, who has been advertising and publicity man-
ager, has been named sales promotion manager ; Charles E. Moyer, who
has been associated with Lazarus, becomes publicity manager, while C. S.
Trowbridge, sales manager of the Philadelphia branch, and A. C. Berman,
sales manager for Canada, have been called to the home office as assistant
general sales managers.

Before his connection with United Artists Corporation, Mr. Hodkinson
had quite a number of years, of intensive training and experience in the
exchange end of the film business, both on the Pacific Coast and in the
East. He was also associated with Mr. Abrams in a confidential capacity
before United Artists Corporation was formed.

As a result of their previous business
relationship, Mr. Abrams called Mr.
Hodkinson into his service when he
built up his organization for the mar-
keting of the "Big Four" product.

In announcing the appointment of Mr.
Hodkinson as executive manager, Mr.
Abrams paid him a splendid tribute.
Has Earned Promotion

"Kenneth Hodkinson," said Mr.
Abrams, "has earned promotion if ever
a man has. His loyalty, not only to me
personally but to the artists whose pic-
tures we are privileged to handle and to

KBJflUBTH hodkinson

l:\i-.utMr mnntiKrr of the lulled \r<i»t»
< orpurul Ion.

the principles on which this organiza-
tion has been built, has been steadfast.

"He combines with this loyalty a sense
of justice and fair-play which has made
his service to us invaluable in our deal-
ings with our customers, for in all of
his work he has tried to live up to the
ideal of serving his company best by
serving its customers best.

Respected by Associates

"And then, a man can always be
judged by what his fellow-workers think
of him. In our own organization, to a
man, I know that this appointment will
be welcomed by Mr. Hodkinson's asso-
ciates, for he has earned their respect
and sincere affection.

"He has youth, imagination, high
ambition and splendid ability, coupled
with a fine, lovable personality. To me,
he typifies the very spirit of our industry,
and I am glad of this opportunity to
recognize his value to our own organ-
ization and to the upbuilding of the
motion picture business."

Associated with Abrams

Mr. Hines has been in the theatrical
and motion picture field for many years.
Among his earlier associations were the
publicity department of the Keith cir-
cuit, advance representative for the
Frohman productions, and the owner-
ship and active management of an inde-
pendent exchange. He was associated
with Mr. Abrams in the capacity of gen-
eral sales manager, before the days of
United Artists' Corporation.

Mr. Lazarus is to continue in active
supervision over the advertising and pub-
licity work, which will be coordinated,
under his direction, with active promo-
tion work in the field. Both Mr. Trow-
bridge and Mr. Berman have achieved
enviable records in their work for the
"Big Four," and their promotion has been
well earned.

For the past year, Mr. Moyer has been
associated with Mr. Lazarus in the ad-

vertising and publicity work of the com-
pany. He will carry on the work of the
department along the lines suggested by
the creation of the sale promotion de-
partment under Mr. Lazarus.

It is noteworthy, it is pointed out,
that all of these changes in the staff
of United Artists Corporation are promo-
tions representing an ideal that Hiram
Abrams has followed through his entire
career in the building of organization.
His organization is growing, and his men
are growing with it.

JOE BRANDT
Who heads the newly formed C. B. C. Film
Sales Corporation.

Charges Director Left
Her Hanging In Mid Air
More Than Two Hours

(Special to Exhibitors Herald)
NEW YORK, Sept. 8.— Emily Mar-
ceau, a motion picture actress, had
Smythe Addison, a director, brought into
court on a charge of disorderly conduct.
Miss Marceau declared that Addison, a
former Metro director, had left her sus-
pended by a wire in the studio while he
was absent two and a half hours at
luncheon.

Edward O. Towne, Metro counsel, in-
formed Max S. Levine, magistrate, that
Addison no longer Was in the employ
of the producers and that they sympa-
thized with the actress.

Doris May Is Given Role
Opposite Courtney Foote

(Special to Exhibitors Herald)
LOS ANGELES. Sept. 8.— James W.
Home will direct Louis Joseph Vance's
"The Bronze Bell" for Ince. Doris May
will play the leading feminine role oppo-
site Courtenay Foote.

Madge Bellamy Will

Play With Mac Lean

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 8.— Madge Bel-
lamy, seen with William Gillette in
"Dear Brutus" in New York, has arrived
in the West to be Douglas MacLean's
new leading woman in "One a Minute."

September 18, 1920

EXHIBITORS HERALD

Ask Candidates for Office
To Answer Questionnaires

Exhibitors of Dozen States Respond to Appeal From
M. P. T. 0. A.— Insist Office Seekers State Stand
On Questions Affecting Theatres

(Special to Exhibitors Herald)

NEW YORK. Sept. 8— Every- candidate for the state legislatures
and the national congress will be required to formally state his attitude
on important questions affecting the exhibitors of the country if the move-
ment launched by the Motion Picture Theatre Owners of 'America con-
tinues to bring the results it has attained in the first ten days.

From a dozen states, assurance has come that the exhibitors are in-
sisting upon candidates for state and national offices declaring themselves
on censorship. Sunday opening, and theatre taxation. Two months remain
to complete the task before the general election November 2.

Cohen Letter Explains Course of Action

Sydney S. Cohen, president of the M. P. T. O. A., has issued a letter
to all members of the organization urging them to take part in the nation-
wide movement. He advises the exhibitors to write letters on their own
stationery to all state and national candidates in their district, insisting
upon an immediate reply.

Illinois exhibitors are quizzing Repub-
lican and Democratic candidates for
nominations at the Illinois primary which
will be held September 15. In many in-
stances, candidates have declared them-
selves as opposing censorship and spe-
cial theatre taxes and as favoring Sunday
opening.

Time to Get Busy

"If you are interested either in pro-
moting beneficial legislation or resisting
the enactment of hostile laws, this is the
time to get busy," says Cohen in his
letter to exhibitors. "The experiences of
other organizations have proven that
candidates for political offices are thor-
oughly alive to the value and power of
the screen. We believe that with the
popularity of the theatre and the per-
sonnel of the men exhibiting pictures,
every fairminded and intelligent candi-
date for a legislative office will be glad
to align himself with the exhibitors in
any fair and reasonable demand.

"Thus in the matter of Sunday legis-
lation, in opposition to censorship, on
questions of taxation, legislators will
surely be found willing to help the
motion picture theatre owners and the
public that goes to popularize the
motion picture theatres.

"It evolves upon you to get the legis-
lator to express himself in a formal and
definite manner. This can best be done
by issuing "Questionnaires" to all can-
didates for legislative offices. Send out
your questionnaires at once and let your
questionnaires be plain, simply asking
for an expression of opinion as to the
attitude of the candidate on the ques-
tions which are of interest to you and
^our party. Let them know you are
writing not merely on behalf of yourself,
but as the representative of the men,
women and children who patronize the
motion picture theatres.

Wants Pledge on Censorship

"We think it advisable under all cir-
cumstances, to get an expression on the
question of censorship, and if there is
any probability in your State of legis-
lation sanctioning the opening of mo-
tion picture theatres on Sunday during
certain hours, your candidate should put
himself on record on that question as
well. Remember that at the coming
general elections, members of Congress
will be voted for in every state. The
coming Congress will deal with ques-

tions of taxation. Indeed, men prom-
inent in the last Congress had expressed
their willingness to modify the five per
cent film tax.

"We believe that if the exhibitors of
the country take' this question up with
their Congressmen and commit him in
writing to the abolition of this tax, its
removal is altogether probable. It is
considered best and most effective to
send individual letters on your own sta-
tionery, as members of Congress are
very much opposed to most stereotyped
literature with which they are deluged
every day. We therefore advise you to
avoid stereotyped letters and ask you to
sit down and write a personal letter on
your own stationery in your own lan-
guage to your own Congressman. Please
keep the officers of your state organiza-
tion, as well as the national officers, in-
formed on answers to your questions on
the subject of Federal taxation. We will
be glad to advise you in any way on this
important subject, if you will write us,
and we will try to answer vcur questions
fully."

Improvements in Ohio

FIXDLAY. OHIO.— A marquee is be-
ing built on the front of the Majestic
theatre and other improvements are be-
ing made.

N. A. M. P. I. Will

Aid Manufactures

Will Cooperate In Promotion
of An Exposition In
Buenos Aires

(Special to Exhibitors Herald)
NEW YORK, Sept. 8. — A committee
comprised of men in various branches
of the industry has been appointed by
William A. Brady, president of the Na-
tional Association of the Motion Picture
Industry, for the purpose of cooperating
in promoting an exposition at Buenos
Aires in March and April. 1921, which
will be under the auspices of the national
exposition of the United States Manu-
facturers.

President Brady calls attention to the
fact that the exposition has the full
sanction of the Federal Trade Informa-
tion Service and the Bankers' Informa-
tion Service of Washington, D. C. both
of which organizations are actively be-
hind the proposition.

The committee includes the following
men: Albert E. Smith, Yitagraph, Chair-
man; Adolph Zukor. Famous Players-
Lasky Corporation; J. D. Williams. Fir:-t
National Exhibitors' Circuit; William
Fox. F"ox Film Corporation; Samuel
Goldwyn. Goldwyn Pictures: Paul Bru-
net. I'athe Exchange. Inc.: Morris Kohn.
Realart Pictures Corporation; B. X.
Busch. Republic Distributing Corpora-
tion; W. R. Rothacker. Rothacker Film
Manufacturing Company: Lewis J.
Selznick, Select Pictures Corporation:
Percy L. Waters. Triangle Distributing
Corporation; Carl Laemmle. Universal
Film Manufacturing Company; Millard
Johnson, Australasian Films. Ltd.; Paul
H. Cromelin, Inter-Ocean Film Corpora-
tion; M. Moran. Inter-Ocean Forward-
ing Company: E. Mattson. John Olsen
& Company; A. S. Kirkpatnck, Robert-
son-Cole Company; Reginald Warde;
Martin J. Quigley, Exhibitors Herald,
Chicago : Lesly Mason .Exhibitors Trade
Rcvieic: William A. Johnston,J/ofi<?H Pic-
ture Xeics; Georee Blaisdel. Mov-
ing Picture World; Willard B. Cook.
Pathescope Company of America: Nich-
olas Power Company, Edward Earle, D.
M. Porter, Precision Machine Company.

Druggist Buys Theatre

GEORGETOWX. ILL.— Mike Gerib
has sold his motion picture theatre here
to Mr. McGee, who recently withdrew
from the drug firm of Blayney & McGee.

What Exhibitors Jive Saying \Abou£

^EXHIBITORS HERALD =

"Couldn't, wouldn't and shouldn't run a show without the 'Exhibitors Herald.'
Send it and I'll watch it grow with interest." — Willard H. Moody, 27041 ; West
9th St., Los Angeles, Calif.

" Exhibitors Herald' is eagerly awaited each week and is considered a most
valuable business aid in every respect to this office. May it continue along its
present bright lines." — Howard O. Pierce, Publicity Manager, John H Kunsky,
Inc., Detroit, Mich.

" 'What the Picture Did for Me' is the best department of 'Exhibitors Herald'
and should be well supported by all exhibitors. It alone is worth the price of
subscription. I book a great many of my pictures on this service. I started my
show with 'Exhibitors Herald' and they are still running together and make a good
team." — W. L. Hamilton, Manager, Mazda Theatre. Alden. Kans.

EXHIBITORS HERALD

September 18, 1920

Works of Irving Bacheller
To Be Filmed by Hodkinson

Only Two of Author's Stories Are to Be Produced
Annually, Six Months To Be Devoted To
the Making of Each Picture

The novels of Irving Bacheller, one of America's foremost authors, are
to be produced for distribution through W. W. Hodkinson Corporation,
according to an announcement by W. W. Hodkinson, president of. the
exchange organization.

Present plans are to produce only two of the stories annually, with
six months being devoted to making each picture. President Hodkinson
will turn the novels over to an independent producer for production on
"a massive scale."

Will Not Enter Production Field

The distributing unit emphasizes that Mr. Hodkinson in acquiring
the works of Bacheller does not enter the production field but simply
serves as a "go-between for the independent producer and the independent
exhibitor."

Mr. Bacheller heretofore has refused offers made to him to purchase
his books for pictures. In a letter accompanying his acceptance of the
contract, the author writes Mr. Hodkinson as follows :

Bob Rohde Proves To

Be Good News Hound

Bob Rohde of Peacock Produc-
tions' publicity department dropped
into' the editorial rooms of the
Tulsa (Okla.) Tribune to "get
over" a piece of publicity. But — !

Victor Barnett, managing editor,
who was city editor of the Chicago
American when Rohde was city
editor of the Chicago Post, imme-
diately pulled Rohde into service
and sent him to cover the lynching
of Roy Belton.

Rohde, who has handled some
big yarns which have broken in
New York and Chicago, was back
in the Tribune office well ahead of
Barnett's own staff men. He
shoved through a few brisk para-
graphs for a replate which the
Tribune got on the streets more
than a half hour ahead of its rival
and then bit into a detailed story.

The first "take" was enough for
Barnett. He was getting exactly
what he'd hoped to get when Bob
walked in and begot an idea. It
went out to the composing room
slugged "Lead all — Lynch" and
came through in four-column meas-
ure 10-point black face.

"Good yarn!" said Barnett, when
"thirty" had been written.

Bob grinned.

"Bring you in a better one some
evening if you'll give it the same
play," said he.

"I am one of the many who rejoice in
your vision of better things for the mov-
ing picture stage and in your efforts to
make them a reality. The silent drama
can be, and ought to be, the most ef-
fective agency for civilization in mod-
ern life. At the same time, it can afford
as many thrills as any man can accom-
modate.

"It is more entertaining to see Lincoln
slaying one of the great enemies of men
than to witness a fatal duel in a bar-
room. The former excites a grand emo-
tion which leaves in the mind something
helpful and worth having; the latter takes
away a little of one's respect for the
sanctity of human life. Decency and
virtue and high motives can really be
very thrilling. The man who doubts it
would better go and try to buy a ticket
for John Drinkwater's play when it opens
again. You do not underestimate the
crowd.

"Therefore I am glad to turn my books
over to you and to wish you all good
luck with them. I shall be glad to do
what I can to further your plans."

KVK l»IKIlSO\
AM the Anicrl of Hmm In the prologue of
"Drtrnalnnllon" belnic mnde under the
direction of John I. MrCutrheon.

Born in America

Mr. Bacheller is an American on both
sides of his family. His people are of
deep-rooted race, industrious, intellectual.
God-fearing and self-respecting, and each
and every one of these qualities manifest
themselves in the writings of the man
himself. He was born in a clearing in
St. Lawrence county, New York, and he
not only keeps his native land in memory
but he has put it imperishably into
American fiction.

It has been estimated by Mr. Bachel-
ler's publishers that well over 5,000,000
copies of his books have been put into
circulation. Every one of them has num-
bered among the "best sellers," the pub-
lishers declare. Perhaps the best known
of all of them is "Eben Holden," his
first great success. Pioneer life in
America is its theme, and it is replete
with action and well-sustained suspense.
The same theme underlies "The Light in
the Clearing," which is counted as one
of the important pieces of fiction he has
put forth.

Suited to Production

Mr. Bacheller's books are ideally suited
to picturization, it is said. All of his
books are extraordinary. Beginning with
"Eben Holden" the list reads as follows:
"A Man for the Ages," "Keeping Up
with William," "The Light in the Clear-
ing," "Keeping Up with Lizzie," "Silas
Strong," "D're and I," "The Master,"
"Darrel of the Blessed Isles," "Charge
It," "The Turning of Griggsby," "The
Hand-Made Gentleman" and "Eben Hol-
den's Last Day A-Fishing."

It is Mr. Hodkinson's intention to hold
these books until such time as he finds
the independent producing company best
fitted to handle them. It may be that one
or more of the companies now publish-
ing their output through W. W. Hod-
kinson or that some new company will
produce the picture's, it is declared.

John Balaban Robbed

of $120 by Bandits

John Balaban, of Balaban & Katz,
owners of a chain of motion picture the-
atres in Chicago, was robbed of $120 one
night recently, as he and Matthew
Turner, another exhibitor, were driving
through Lincoln Park. The latter lost
$50.

Oklahoma City Sees

House Improvement

(Special to Exhibitors Herald)

OKLAHOMA CITY, OKLA., Sept. 8.
— Manager Tom H. Boland of the
Empress theatre recently has added
several attractive improvements to his
showhouse. A new pipe organ, uphol-
stered seats and an electric sign are
among the improvements.

Animated Organized to
Produce Cartoon Reel

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 8.— The latest
film organization to be effected here is
Animated Models Company. It is spon-
sored by J. L. Roop and J. P. White.
The company will produce animated oar-
toons of half reel length.

"Home Rule" Is Title

Of Conklin's New Film

"Home Rule" has been decided on as
the title for Chester Conklin's first two-
reel comedy for Special Pictures Cor-
poration, which Harry Edwards is di-
recting. It was originally titled "His
Wife's Relations." Frances Conrad, Jack
Singleton and others are seen in the
comedian's support.

Favor New Jackson House

JACKSON, MICH.— The Olwyn, the
new motion picture theatre in the south
part of the city, at the corner of Francis
and Robinson streets, gives promise since
its recent opening of great popularity.
J. and F. Parsons are owners of the
house. I J

September 18, 1920

EXHIBITORS HERALD

6,000 Theatres Observing
National Paramount Week

Famous Players-Lasky Officials Declare That Every
Available Print Is Being Shown— Say 1,000
More Houses Could Have Been Booked

(Special to Exhibitors Herald)

NEW YORK, Sept. 8. — Paramount Week is In full swing and with
somewhere between 5,500 and 6,000 motion picture theatres in the United
States showing Paramount pictures every day during the entire period
from September 5 to 11, inclusive, Famous Players-Lasky executives state
that it is not only the biggest sales event in the history of the organization
but the biggest that the industry has ever known.

"Our most optimistic expectations have been exceeded to a point
which actually staggers our belief," said Al Lichtman, general manager
of distribution today. "Never before have we had such an exhibition of
enthusiasm on the part of our sales organization, including everybody from
General Sales Manager Kent, his assistants at the home office, district and
branch managers down to every worker in the exchanges. And never
before have we had such a demonstration of confidence in our product
from the exhibitors of the country.

Aids Deserving of Congratulations

"I am sure that I voice the sentiment of Mr. Zukor and the other
executives of the company as well as my own when I say that the dis-
tribution department, especially the sales, advertising and publicity and
exploitation divisions, are deserving of the heartiest congratulations on the
complete success achieved. Nor is the production department any less
entitled to praise, for we realize that it is the quality of our pictures that
formed the real foundation for the success of the week."

The most amazing fact in connection
with the event, Paramount executives
point out, is that every available print in
all the exchanges is booked solid for the
entire week. This necessitated the re-
quisitioning of many prints among the
different exchanges and the transfer of
several a distance of 1,000 miles or more.
So perfect was the operation of the sys-
tem, however, that this was accomplished
without confusion and the sales execu-
tives at the home office realized early
last week that the physical limits of the
bookings had been reached.

Short of Prints

Had more prints been available, ac-
cording to estimates of the branch man-
agers, no fewer than 1,140 more theatres
could have been booked for the week,
some exchanges having to refuse requests
for bookings. Efforts to obtain addi-
tional prints were unavailing chiefly on
account of the laboratory strike which
held up the production of positive film
for an extended period.

Requests for additional prints had to
be denied and the branch managers at
Detroit, Chicago and Minneapolis each
reported that they could have booked
at least 200 more theatres. New York
reported that it could have booked 100
more, Boston 30, New Haven 25, Buffalo
- 80, Philadelphia 45, Cleveland 80, Denver
20, San Francisco 20, Atlanta 35, New
Orleans 50, Dallas 30 and Oklahoma
City 25.

Leader Not Chosen

The latest reports on the number of
bookings and the sales receipts indi-
cated no fewer than ten exchanges closely
bunched in the lead in the struggle for
first honors. So varying have been the
conditions in the different offices, how-
ever, that an announcement of the actual
leaders will not be forthcoming from the
home office for another month.

Transfer Illinois House

PLEASANT HILL, ILL.— Sitton
Brothers have purchased the Galloway
Brothers & Jennings building and pic-
ture theatre.

| Harding Pays Tribute

To the Film Industry j

Warren G. Harding, Republican |

j presidential nominee for president, |

1 in a recent address to stars of the |

1 stage and screen, paid a tribute to |

I the motion picture, declaring that §

1 there was "no single avenue for the 1

1 dissemination of information equal |

| to that of the moving picture."

Government Consul
Says Madagascar Is
Open to U. S. Film

(Special to Exhibitors Herald)
WASHINGTON, D. C., Sept. 8. — A
good demand for American motion pic-
ture films could be created in Madagas-
car, according to the American consul at
Tananarive. The theatre-going people in
the colony appear to be very fond of
American pictures, it is declared, scenes
representing the Far West and American
adventure pictures being particularly well
liked. Should American films be shipped
to Madagascar, however, it is essential
that all titles be in French, as English is
not understood.

At present most of the films in use are
imported from Paris on a rental basis.
They are passed on to the different the-
atres after exhibition. It is reported that
the proprietor of the leading motion pic-
ture theatre in Madagascar recently im-
ported a fair amount of English films on
a rental basis, but that they did not meet
with the same popularity as the French
films. Italian films have also failed to
take well with the public, it is said.

EXCHANGE MANAGER GETS LOVING CUP

Left to right — F. V. Chamberlain, Joseph H. Gilday, Kansas City exchange manager,
Al Lichtman, Eugene Zukor, Adolph Zukor, and S. R. Kent. Mr. Gilday re-
ceives cup for heroic behavior during recent fire when the Kansas City
Paramount exchange was destroyed.

E X,H IBITORS HERALD

September 18, 1920

D. W. Griffith's "Way Down East"
Able Presentation of Stage Classic

D. \Y. Griffith's motion picture
version of "Way Down East,"
which was given its first public ex-
hibition at the Forty-fourth Street
theatre, New York City, on Friday
evening, Sept. 3, will provide a sub-
ject for endless discussion as to its
artistic merits and in the meantime
will go right on establishing itself
with the public as a picture of uni-
versal and enthusiastic popularity.

The story of "Way Down East,"
its vogue for nearly two genera-
tions, its emotional and scenic pos-
sibilities are, of course, of a calibre
that a far less able director than Mr.
Griffith could hardly have failed mak-
ing -a subject of strength and ap-
pealing interest. Hence much was
expected of Mr. Griffith and, hap-
pily, much has been delivered, yet
in a more uneven manner than in
any of the great previous produc-
tions of Mr. Griffith.

The outstanding feature of. Mi-
Griffith's "Way Down East" is not
the drama, not the characteriza-
tions, nor what has come to be
known as "the Griffith touches"—
as might have been expected — but
a sensationally melodramatic scene
near the conclusion of the picture in
which the Anna Moore of the story
is rescued from a block of ice which
was swiftly carrying her toward the
brink of a cataract. This incident
is sheerest melodrama, but it is done
in a thoroughly masterful manner,
and we doubt the existence of an
audience anywhere that will remain
impervious to its tremendous punch.

The Griffith version proceeds
slowly ; in fact, too slowly into the
story. The spectator is well into
the picture before the drama of it
begins to take hold. In one place
considerable footage is devoted to
what practically amounts to a
fashion show. A portion of this
which was done in the color process
was a signal disappointment. The
illusion of reality was destroyed and
an undesirable impression effected
in several instances where the black
and white was flashed suddenly into
colors with no reason except its
possible pictorial effect. The sud-
den flashing of a figure from plain
photography into colors and then
back again suggested the magician's
wand, to the great detriment of the
realism of the moment.

Aside from these few unfortu-
nate spots the photography of the
production is truly marvelous. Sev-

eral pastoral New England scenes
are among the most beautiful that
have yet been fixed upon the screen.
The snow and ice scenes are splen-
didly photographed and the effect
is strikingly realistic.

The serious roles of the story are
excellently done. The very best of
the vivid emotional bits that Miss
Lillian Gish has done in the past
are easily equalled if not excelled.
Richard Barthelmess, exhibiting a
more mature and confident ability,
gives a very excellent performance
of David Bartlett. the squire's son.
A thoroughly notable characteriza-
tion is that of Lowell Sherman, the
polished deceiver. Considerable
comedy is attempted and several of
the comedy types are very good. It
may be added, however, that much
of the comedy is decidedly in the
burlesque vein, and the fidelity of it
is assailed in a great part of the
business.

Mary Hay as Kate Brewster is
delightful in the ingenue bit. Burr
Mcintosh gives a valid and con-
vincing portrayal of Squire Bartlett.
Others of merit and prominence in
the thoroughly satisfactory cast are
Kate Bruce, Creighton Hale and
Yivia Ogden.

The Griffith version is an able
presentation of the rich heritage
from the speaking stage. Its en-
thusiastic admirers will be legion.
As in the case of the stage play,
time will but slowly dull its pop-
ularity.— M. J. Q.

Porges Joins Schwab
Sales Force and Now
Is in the Middle West

The appointment of Walter J. Porges,
widely .known in motion picture circle?,
to the sales-force of D. N. Schwab Prcr-
ductionsjis .announced by JoseQh Klein,
general, manager.

Porges will leave" soon for the Middle
West, his itinerary including Detroit, Cin-
cinnati, Milwaukee, Minneapolis, Omaha,
Des Moines and Denver. He is carrying
with him a print of "Fickle Women,'.'
which he will screen before representa-
tive state right buyers in that territory,
the appointments for the screenings hav-
ing been consummated by wire.

Mr. Porges' previous connections were
with Select as assistant sales manager,
and later with the Famous Players, as
assistant sales manager in the home
office.

"Law of Yukon" Shown

In Double Boston Run

"The Law of the Yukon," Charles Mill-
er's picturization of Robert W. Service's
verse classic of that name, enjoys the
distinction of simultaneous runs in two
of Boston's popular cinema palaces, th.e
Modern and Beacon theatres.

The production recently played a day
and date engagement of seven days at
both houses, one of the few instances on
record the current season, it is claimed,
wherein two first-run theatres in Boston
played one picture simultaneously.

Erect New York Theatre

NEW YORK.— The construction of a
one-story motion picture theatre on prop-
erty owned by the city at the north-
west corner of Henry and Forsythe
streets is planned for the near future. It
will be fireproof, with a frontage of 116
feet on the former and 99 feet on the
latter street. Man Bridge Realty Com-
pany, H. Jacobs, president, is the lessee.
The cost is estimated at $120,000.

UNUSUAL NIGHT SCENE FROM "KISMET"

One of the expensive street sets built for the Robertson-Cole production in which

Otis Skinner is starred.

September 18, 1920

EXHIBITORS HERALD

"While New York Sleeps" Is
Having Indefinite Lyric Run

Engagement Is Extended by Fox After Enthusiastic
Reception of Production by Residents
Of Entire Metropolitan District

"While New York Sleeps." which is termed by Fox Film Corporation
as the "1920 cinemelodrama," and which was booked for a limited engage-
ment at the Lyric theatre, a Shubert house, in Xew York, has had its
run extended indefinitely.

In addition to this extended engagement of the production at the
Lyric, the picture has been booked to play simultaneously at the Astor,
another Shubert theatre only three blocks from the Lyric.

No Like Circumstance Exists

According to the producers, "this is the greatest tribute ever paid
to the success of a theatrical entertainment." They declare that a like
circumstance never has been recorded, even with a stage play.

Although ''While Xew York Sleeps"
opened at the Lyric on a two-a-day plan,
it now is playing continuous perform-
ances at $1 top. It also will furnish
continuous entertainment at the Astor.
Praise from Coast

While , this picture \va.s being shown
a4 the Lyric during its opening week, it
is said that reports conveying the warm-
est praise were received in Xew York
on the success achieved by the film in
Los Angeles. Fox officials believe that
the introduction of this new form of
screen play will mark the beginning of
a, series of such films, as they lend them-
selves admirably to continuance perform-
ance plan of entertainment, while figur-
ing as films of the highest class and
commanding the higher prices.

"While Xew York Sleeps," still play-
ing Xew York, also has been booked on
a special plan arranged by the Fox or-
ganization, the details of which will be
announced shortly. This plan is known
to include the engagement of experts for
exploitation in the big cities throughout
the country.

Three Players in Cast

The picture is a play in three episodes,
and is acted throughout by three prin-
cipal players, each of whom has wan
high honors by reason of his or her work
in each episode. The design of the pic-
ture offers unusual opportunity for the
display of histrionic ability, versatility
and dramatic technique. The three art-
ists are Estelle Taylor. Marc MaeDer-
mott and Harry Sothern. In each of
the episodes they portray distinctly dif-
ferent types of character.

In the last episode Earl Metcalfe ap-
' pears as one of the principals and plays
an important role as a gaii£ leader. His
impersonation has won unstinted praise,
as a <tudy true to life in its every detail.
' The production as a whole was praised
by the trade paper and Xew York dra-
matic critics. Charles J. Brabin. who
directed it, also collaborated with Thos.
J. Fa lion in writing the story.

Nazimova May Head

Own Producing Unit

(Special to Exhibitors Herald)
LOS AXGELES. Sept. B. — Nazimova
is on her wav to Xew York, where she

will join her husband. Charles Bryant,
for a brief vacation. At the expiration
of her Metro contract, calling for two
more pictures, it is said that she will
start her own producing company.

First National Opens
Its Own Exchanges In
Dominion of Canada

(Special to Exhibitors Herald J
XEW YORK. Sept. 8.— Associated
First Xational Pictures, Inc., has es-
tablished its own exchanges in the Do-
minion of Canada and has divided the
country into two sections for the effi-
cient handling of its business there.

The two new units are Associated First
Xational Pictures Eastern Canada. Ltd..
and Associated First Xational Pictures
Western Canada. Ltd. The first will
handle business for Ontario and Quebec
while the latter will have headquarters
at Yancouver.

W. J, Drummond. with headquarters at
Toronto, will supervise the Eastern
division, with W. J. Reid as branch man-
ager in the Ontario capital and A.
man for the province of Quebec.

Gor-

Typhoon Fan Sign

Greets Exhibitors

Big Electric Advertisement
Flashed to Thousands
At Convention

During the recent convention of the
exhibitors of eastern Pennsylvania,
southern Xew Jersey, and Delaware, held
at the Garden theatre in Atlantic City,
the Typhoon Fan Company of Xew
York leased space on the large electric
sign at the top of Keith's Garden Pier
theatre.

During the several nights during which
the convention was held, this large sign
flashed on and off to thousands of peo-
ple the advertisement of the Typhoon
Fan Company.

Xotwithstanding the fact that Atlantic
City has always been known for its cool
ocean breezes, the proprietors of the
Garden Pier theatre installed this sum-
mer a Typhoon Cooling and Ventilating
Svstem.

Famous Players Delay

Erection of Theatre

(Special to Exhibitors Herald)
INDIANAPOLIS, IXD., Sept. 8.— An-
nouncement has been made that Famous
Players-Lasky Corporation has decided
not to start construction on its new the-
atre until January 1, 1922. The company
has a ninety-nine year lease on that part
of the English Hotel building facing the
Monument Circle and East Market street
and first arrangements were to vacate the
hotel building and start construction
work on the new building on January 1.
1921. The delay is attributed to the high
cost of building material and the difficul-
ty in obtaining material in large quanti-
ties.

Dorothy Phillips Aids
Labor Day Celebration

(Special to Exhibitors Herald)

LOS AXGELES. Sept. 8.— Dorothy
Phillips was a feature of the Labor Day
celebration here. She presented a hand-
some silver loving cup to the winner of
the women's fiftv vard dash.

TYPHOON'S ATLANTIC CITY AD

\ VENTILATE THE* 'Si

J jRESTAURAN* S HO't!

Atop Keith's Garden Pier Theatre, Atlantic City, the Typhoon Fan ad shown out
nightly during the recent exhibitors convention there.

EXHIBITORS HERALD

September 18, 1920

First National's Test Ballot
To Forecast Women's Vote

It Is Said That Politicians Look to This Canvass to
Ascertain the Probable Outcome in Important
States Such as New York and Ohio

Astute politicians, it is said, are waiting with interest the outcome of
"Straw Vote Week," which is to be conducted during the week of Septem-
ber 19 to 25 by Associated First National Pictures, Inc., in more than 5,000
motion picture theatres, which, they believe, will give a fairly accurate
forecast of the vote of more than 8,000,000 women enfranchised by the
nineteenth amendment.

One of the principal objects of "Straw Vote Week'," it is said, is to
sound the political sentiment of the women of the country. In this con-
nection it is pointed out that political chiefs in the past have been able
to get a line on the states where women had equal suffrage, but the
enfranchisement of all of the 27,000,000 women of voting age has made
the situation more intricate.

Will Show Sentiment in Key States

In such important key states as New York, Ohio, California, New
Jersey, Indiana, Wisconsin, Missouri, Oklahoma, Kentucky and others,
where the outcome is often uncertain, it will be possible by means of the
test ballot to get a comparatively exact forecast of the trend of party
sentiment.

It is the aim of those in charge of
"Straw Vote Week" to ascertain also the
attitude of the voters on two outstand-
ing referendum questions — the league of
nations and modified prohibition with
light wines and beer.

4,000,000 to Vote

In the week of straw balloting the
motion picture theatres are expected to
reach between 4,000,000 and 6,000,000 vot-
ers, and it is expected that the final re-
sult will be announced from Associated
First National headquarters in New York
fully a month before the November elec-
tiom.

While both parties claim to have
gained strength from the enfranchisement
of all the women of the country, those
who are on the "inside" assert that the
political managers are completely at sea
as to which way the new votes will go.

In the past the women's vote has often

divided about the same as the vote of
the men, but this is not always the case,
as suffrage states have many times dem-
onstrated. Although thousands of women
in the country have long taken an active
interest in politics, the great mass of the
new voters are of the type who have re-
mained inconspicuously at home and who
are just at this time commencing to
realize the responsibility of choosing a
president of the United States.

Seek Location in Boise

BOISE, IDAHO.— J. Von Herberg, of
the firm of Jensen and Von Herberg,
owners of fifty motion picture theatres
in Oregon, Washington and Montana and
Independent Booking Company, has been
investigating the possibilities of establish-
ing a $600,000 theatre here. The Liberty
Gardens at Ninth and Main stieets is one
site being considered.

"Stain jW tfhkb uav the wind bloat" J^M^S

How Will You Vote? V^f)

The Greatest and Most Sentabooal

PRESIDENTIAL STRAW BALLOT

EVER INSTITUTED IN ELECTION HISTORY

*OfWAimSAN aod NATION-*lD£
< CmJmltJ by

Associated First National Pictures, i*.

Forecasting, (or the fir« tike in the nation's history, through
millions in motion picture audiences, the answer to the great
popular question of the day —

"HOW WILL THE NATION VOTE?"

a cross in
corresponding square
to indicate your vote.

cox

ROOSt?. ELT

HARDING

COOUDCE

Are you "for" or "against")

'PU<* acm at cotmpoadmq tpacel

THE LEAGUE OF NATIONS _
LIGHT WINES and BEER
WOMEN'S SUFFRAGE -

YOUR NAME) MBS

'WSS —

STREET AND NO.

Wouh yxjr ne—papv Lecjtl. StaU 4inJ NaftoW Rttarm

Associated First National Pictures' straw
vote ballot on the presidential race and
other matters of timely interest.

Musicians to Operate
House With Orchestra

(Special to Exhibitors Herald)
SPOKANE, WASH., Sept. 8.— The
musicians' union here is planning to
lease and operate a motion picture the-
atre here, according to Fred W. Green,
president of the federation. The pur-
pose of doing this is to introduce orches-
tras into picture houses.

"Spokane should have orchestras in its
picture shows, the same as other cities
of this size," said Mr. Green. "The pic-
ture house proprietors here are not in-
clined to take this step, so the musicians*
union is planning to do so."

Price Writes Play

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 8.— Guy Price,
motion picture editor of the Los Angeles
Herald, is spending his vacation writ-
ing a six-reel photoplay.

TWO DRAMATIC INCIDENTS FROM "THE STEALERS"

Robertson-Cole offers as a special feature William Christy Cabanne's big production with a special cast.

September 18, 1920

EXHIBITORS HERALD

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Mayflower Launched Two Years Ago]

President Prager Declares Corporation Was Organized
With Idea in Mind That Pictures Should Be Created and
Not Made, and That Director Should Be Given Free Hand

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THAT the independent producer as
the champion of the "created photo-
play" has contributed largely to the
artistic progress of the motion picture
was the keynote remark made by Benja-
min A. Prager, president of Mayflower
Photoplay Corporation apropos of the
second anniversary of the company's
existence. Mr. Prager defined clearly the
"Mayflower idea," which he described as
centralized authority. In other words,
vesting with the director absolute power
over production, which, he asserts, has
done much to supplant the machine-made
picture with a product that represents the
creative ability of one mind.

Mr. Prager's talk was enthusiastically
acclaimed by George Loane Tucker and
Allan Dwan, whose productions are pre-
sented by Mayflower; R. W. McFarland,
the company's West Coast manager;
Jerry Farrar, in charge of studio pub-
licity; Bert Adler, Dwan's Eastern repre-
sentative; and a host of West Coast
screen celebrities and Los Angeles news-
papermen. The Mayflower president
called attention to the coincidental fact
that, exactly 200 years ago, the Pilgrim
ship, Mayflower, arrived safely at Ply-
mouth.

* * *

kk'T'HE new idea with which Mayflower
A was imbued upon its organization
two years ago," said Mr. Prager, "con-
sisted of the firm belief that photoplays

En Route East

Benjamin A. Prager, president
of Mayflower Photoplay Corpora-
tion, is en route to New York, after
spending several weeks on the
West Coast, arranging Mayflower's
program of production for the en-
suing year. Mr. Prager's itinerary
calls for stops in San Francisco and
Chicago, where he will confer with
the divisional managers of First
National, relative to the distribu-
tion of Mayflower's forthcoming
productions, and observe closely
the trend of the Western picture
market.

According to reports from well-
posted quarters, Mr. Prager's so-
journ in Los Angeles has produced
several interesting developments
connected with Mayflower's future
production plans. It is intimated
that, as a result of Mr. Prager's
activities in Los Angeles, an im-
portant announcement can be ex-
pected from the Mayflower head-
quarters shortly.

Representatives of the trade
press, who interviewed Mr. Prager
before he boarded the train at Los
Angeles, requested an official con-
firmation of the reports. The
Mayflower president, however, gave
a non-committal reply, although
he intimated that he would "throw
some light on Mayflower's future
plans" after his arrival in New
York.

Illilillllillllllllllfflil

should be created and not 'made'; that
the director should be given a free hand
in choosing his story, selecting the cast
and perfecting a complete art unit in
action photography.

"I am glad to state that Mayflower
Photoplay Corporation, from the stand-
point of financial return, standard of pic-
tures, and public response has been a
gratifying venture.

"The idea with which Mayflower was
launched opened a new field in the pro-
duction of films, contradictory to the
operation of the large film corporations,
which maintain many separate depart-
ments, each with a separate duty to per-
form. The whole organization was, in
most cases, a perfect machinery which,
when coordinated, worked efficiently and
effectively. But, when the product was
completed, it represented the composite
skill of many hands and many ideas. It
was almost always a product, rather than
a creation.

* * *

kkTX THE large corporations, the sce-
JL nario department selects the story;
the financial department sets a maxi-
mum figure on the cost; the costuming
department makes the wardrobe, accord-
ing to its own ideas of the requirements,
and so on down the line. Hence, five or
six factors that contribute to the produc-
tion place five or six dfferent interpreta-
tions on the story and its spirit.

"A director who has no hand in picking
the story, molding the continuity, choos-
ing the cast, designing the sets, etc.,
can have only a secondary interest in the
work he is entrusted with. He may ab-
sorb the spirit of the story, but, in most
instances, he is restricted from convey-
ing it to the other factotums, who gen-
erally work as an independent unit.

"The first product of the 'Mayflower
idea' was George Loane Tucker's 'The
Miracle Man,' which completely estab-
lished its efficacy. During the making
of this production. Tucker, under his
Mayflower contract, had perfect freedom
to create an artistic photoplay as he
alone thought it should be.

* * *

* w '"FUCKER'S success is not an isolated
A instance. Allan Dwan, Sidney A.
Franklin and R. A. Walsh, under their
Mayflower contracts, have done the best
work of their respective careers. Like
'The Miracle Man,' Mr. Dwan's latest
production, 'The Sin of Martha Queed,'
which I have just seen, is a complete
example of the fulfillment of the idea
embodied in the spirit of the Mayflower
company, which briefly stated, is to have
the pictures the result of one man's ideas,
ability and experience.

"This picture, I am happy to say, is
a model. Mr. Dwan wrote the story
himself, worked on the continuity, di-
rected the scenes, and cut, edited and
titled the entire production. To begin
with, he understood and was in sympathy
with the theme. He was able to main-
tain the spirit and substance of the story
throughout, because he was not forced
to accept unsympathetic and utterly de-
tached ideas and assistance from outside
sources. The end, in this case, again
amply justified the means.

"When a novelist creates a story, he

does not send it around to half a dozen
people for their ideas before he com-
pletes his work. When a director con-
ceives a picture or discovers a story that
enthuses him, he should be permitted to
make that picture just as he visualizes it
and be given all reasonable assistance
and leeway in the process."

Read Has Completed
"Leopard Woman," His
First A. P. Subject

J. Parker Read, Jr., announces that his
initial Associated Producers, Inc., pro-
duction has been completed. The adapta-
tion of Stewart Edward White's novel,
"The Leopard Woman," starring Louise
Glaum, originally was destined to have
been the first of the A. P. publications,
but Producer Read saw wherein he could
add to the already lavish detail and in-
structed director Wesley Ruggles to take
more time.

"The Leopard Woman," it is reported,
cost more to produce than any of J.
Parker Read, Jr.'s former productions.
It has a supporting cast headed by
House Peters.

Louise Glaum has left Los Angeles for
a trip along the California Coast, and
upon returning will start immediately
on her next production for the Asso-
ciated Producers, Inc.

Reads Up On Husbands

ANNA LEHR
In a scene from The Truth About Hu»-
bnnds," first of a series of three special
features made from famous plays by
Whitman Bennett for Associated First
National Pictures,

EXHIBITORS HERALD

September 18, 1920

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I Smart Gowns in Next Young Picture a

Star Spends Several Days in Chicago While En Route
To Coast — Tells "Exhibitors Herald" Representative of •
Her Plans for Forthcoming Productions She Will Make

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CLARA KIMBALL, YOUNG
Who is to be starred in Harry Garson
Productions.

THE part of a French modiste in a
Fifth avenue shop is the role that
Clara Kimball Young will play in
her next picture.

In it she says she will wear more than
$60,000 worth of gowns, wraps and ac-
cessories that represent the three weeks'
shopping tour in New York from which
she is now returning to the Coast. From
Chicago, where she visited four days
during the week of August 30, she
planned to go to Omaha and perhaps to
Minneapolis to visit friends before re-
turning to California and work on the
four pictures planned by the company
in which she has a business as well as a
professional interest.

With Miss Young in Chicago, closing
territorial distributing arrangements,
were Harry Garson, her director and
manager, and Harry Reichenbach, her
Eastern representative. The trio met
with cordiality a representative of The
Exhibitors Herald, and Miss Young
chatted about her plans for the future,
her regard for Chicago, her tastes in
the sartorial and her ambitions.
* * *

"We will make both features and
>upcr-featurcs from now on in the
studios we have furnished about fifteen
miles from the center of business activ-
ity in Los Angeles," she said. "The
studios, by the way, are very beautiful.
They are furnished in mission style.
There is a rose garden, not far enough
advanced for pictures to be scened there,
but already producing some of the many
flowers we use in pictures. By the way,
our employment of quantities of real
blossoms and natural surroundings is one
distinct difference from the artificiality
of the legitimate stage. It has spoiled

me for the enjoyment of the average
stage play, for I always want Jto cry out,
'get something real' when an actor or
actress disports artificial flowers, and I
can never forget that the scenery is not
natural.

"So it is with clothes. I prefer New
York styles to the Parisian because they
have the modifications that best become
the American woman. French frocks
are made for the French type and that is
not the American woman's style.' I like
wearables that are fashionable in a re-
fined, unobtrusive way. I dislike the
bizarre, and in whatever I wear I always
insist upon its being of genuinely lovely
texture. I will not wear imitation
jewelry, either. I should be uncomfort-
able in anything artificial."

Miss Young's appearance at the mo-
ment in no detail belied her words. While
she wore no jewelry with her house
gown of black satin and grey chiffon,
studded with steel buttons and with hand-
embroidered tunic, she gave the impres-
sion of quiet elegance which she favors.
Her hair, black as hair could ever be,
rippled in thick waves, simply parted and
brought low over her ears. Her great
brown eyes were a part of her com-
pelling beauty and her graciousness of
manner and easy conversation gave the
outstanding impression of wholesomely
appealing poise.

She expressed her great joy in her
work in "Mid-Channel," the picture she
has just completed, a screen dramatiza-
tion of the stage play which made such
success for Ethel Barymore.

"It gave wonderful opportunity for
skillful work," she said, "there is so much
to it."

Miss Young expressed an eagerness to
play the heaviest sorts of dramatic roles,
and expects, if the satisfactory vehicle
can be found either in America or
abroad, to go back in two years to the
legitimate stage and play such a part.
She says she realizes — and regrets — that
the favor of fans must keep her in the
lighter plays, but appreciates the wisdom
of catering to their preference.

"I am positive of making a greater
success on the stage than in the pic-
tures," she declared. "Voice is the great-
est factor in 'getting over' one's abil-
ities. With another year of training in
diction, added to the stage experience I
have already had, I have confidence that
I can fulfill this faith I have in myself."
* * *

Sada Cowan, Miss Young informed, is
the new scenarioist engaged to write the
next four pictures. She wrote the screen
play, "Hush," a Clara Kimball Young
feature to be published on October 15.
She came to the newly formed company
from De Mille, for whom she wrote
"Don't Change Your Husband" and other
plays.

She reminded that Chicago was her
birthplace, and expressed her preference
for it above New York.

"It is not so narrow," she said. "Chi-
cago is like the young lad of sixteen or
so, just developing into manhood, and
the advances of the last ten years made
in every way here are marvelous."

Texas Exhibitors to
Continue with Plans
For Booking League

(Special to Exhibitors Herald)
DAL.LAS. TEX., Sept. 8.— Officers of
the Texas Exhibitors Association, Inc.,
organized at a state convention in July,
met here recently at the request of E. T.
Peter, president and decided to continue
with their development of the booking
organization.

According to President Peter several
exchanges here have promised coopera-
tion in the project.

It also was decided at the meeting to
hold a large motion picture ball some
time in November. Plans now are to
have several stars present at the affair.

Fox Executives Certain

Clyde Cook Will Succeed

Enthusiasm is expressed at the home
office of Fox Film Corporation and re-
ported from its branch offices through-
out the country over the first Clyde Cook
special comedy, "Kiss Me Quick."

Cook, who long had the New York
public at his feet because of his unique
style of comedy as leading eccentric
dancer and comedian at the New York
Hippodrome, brings to the motion pic-
ture something which makes for marked
success in screen entertainment, it is be-
lieved. Fox branch managers through-
out the United States express the great-
est confidence in his new series.

Dallas Will Have New

Theatre in Cycle Park

DALLAS, TEX.— Work on the new
theatre at Cycle Park will be begun as
soon as the present season is conclude'd,
about October 1, according to announce-
ment recently made by the management.

The new building will be erected on
the site of the present structure. It will
be made of concrete, and will seat about
2,000 persons. The building will face
Second avenue, and will be ready for
use next season.

JOSEPH KLEIN
General inniuieor for D. 7i. Schwab Pro-
ductions, Inc.. WHO is handling the ntntc
riKhtinK of "Fickle Women" and "Girls,
Don'l (.mnlilc."

September 18, 1920 EXHIBITORS HERALD

YOUNGSTERS PUT "PEP" INTO THESE CHESTER COMEDIES

Left to right, these are scenes from "An Overall Hero," "The Big Show" and "Four Times Foiled" to be distributed through

Educational Exchanges.

Educational Exchanges Encourage

Exploiting of Chester Comedies

Special Scenic Stills Provided for Exhibitors Who
Arrange Their Own Displays — Many Novel
Advertising Ideas Are Offered

So many theatres have offered evi-
dence of the unusual advertising and ex-
ploitation possibilities of the new two-
reel Chester Comedies that Educational
Film Exchanges, Inc., has decided to
devote unusual attention to this angle,
especially since it reports that the book-
ings of these pictures have reached such
a volume that the various exchanges have
a full opportunity to develop this portion
of the work.

With only two of these comedies pub-
lished, "Four Times Foiled" and "An
Overall Hero," and the third, "The Big
Show," scheduled for an early showing.
Educational claims that the bookings of
these comedies now challenge, in volume
and in class of theatres using them, any
other brand of two-reel comedies on the
market.

Many Bookings Obtained

Included in the houses which have
signed contracts for the entire series are
the Rialto and Rivoli ; entire Marcus Loew
.metropolitan circuit in New York; the
Riviera and Central Park, the Balaban
& Katz Chicago houses; the Walnut in
Cincinnati; Strand in Dayton, O.; Co-
lonial in Columbus; H. C. Horater's Al-
hambra and Pantheon in Toledo; the
•Loew houses in Cleveland, with first
runs of two weeks each at the Euclid;
"A. H. Blank's theatres in Des Moines
and Omaha; the entire Butterfield circuit
•jn '.Michigan; the Circle in Indianapolis;
.Strand in Louisville; the Mastbaum
houses in Philadelphia; Rowland &
Clark's chain in Pittsburgh and Erie;
Loew's Palace and Columbia in Wash-
ington; Stanley Chamber's Palace in
Wichita; Grauman's in Los Angeles:
Well- theatres in Richmond; Turner &
Dahnkcn circuit in California; the entire
Ruben & Finkelstein chain in Minne-
apolis and St. Paul; the Jensen & von

Herberg houses in the northwest; the
Gordon interests in New England; the
Poli theatres throughout Connecticut, and
in fact principal theatres in every terri-
tory.

In Canada Messrs. Jule and Jay J.
Allen have not only instructed that these
comedies be booked at every one of their
theatres through the Dominion, but have
also advised their managers to play up
the Chesters in their advertising and ex-
ploitation.

According to Educational, the booking
of these comedies is so heavy that the
entire stress is being placed upon this
advertising and exploitation angle and t In-
attention of exhibitors who have booked
them to the possibilities of the pictures.

Newspaper advertising, in both cut and
mat form, is being provided on all of
the two-reel comedy releases, and special
scene pictures supplied those who de-
sign their own displays. Special sug-
gestions for lobby display and unusual
exploitation angles are being given with
each release.

Film Is Easy to Advertise

"The Big Show," the third Chester
picture, is offered as supplying unusual
opportunities for the showman. A con-
siderable portion of the action is built
around a kid circus with youngsters as
wild men, tattoed folk, Egyptian dancers
and the like. This portion of the pic-
ture supplies a great portion of the
amusement, but there are said to be
thrills in abundance when little Arthur,
the baby actor, is seized by the villains
and rescued by Snooky.

All sorts of circus methods are sug-
gested for exploiting the picture, which
is being advertised as "for kids of six,
thirty-six and sixty."

Since he has been given the sobriquet
of the "Humanzee," "Snooky" has proven
an unusually easy subject to exploit. A
number of exhibitors have conducted
advance contests along the "What is it?"
line and in other cases newspaper co-
operation has been obtained and series of

anecdotes of the animal's feats have
gained columns of space.

The fourth Chester has been com-
pleted and is en route to New York. It
is "A Tray Full of Trouble." "The Big
Show" is scheduled for the week of
September 1:2.

Oklahoma Exhibitor

Home from Greece

(Special to Exhibitors Herald)
OKLAHOMA CITY, OKLA., Sept 8.
— John Sinopoulo, owner of the Lyric
and Overholsar theatres and well known
resident of this city, has returned after
a year's absence on a honeymoon trip
and visit to his boyhood home in
Greece.

Mr. and Mrs. Sinopoulo, with two of
their young nieces who are visiting
America for the first time, were warmly
greeted by their friends and extensively
feted upon their return.

Alaska Camera Gets

Shots of Deer Run

(Special to Exhibitors Herald)
FAIRBANKS, ALASKA, August 11
(By mail). — Ralph Staub, motion picture
man, returned last evening from Fair-
banks Creek, where he has been film-
ing the caribou run.

He managed to get, he reports, within
about a hundred yards of a drove of
about 300 and took some views that
should be excellent. He was even
closer to some of the smaller bands.

Get Louis Bennison

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 8.— Louis Ben-
nison, best known as the star of the stage
version of "Damaged Goods," has been
engaged for "Lavender and Old Lace."
which Therengo Film Corporation is
producing.

Leaves King Vidor

(Special to Exhibitors Herald)
LOS ANGELES. Sept. 8.— William
Tarker has resigned as scenario editor
for King Vidor, and is preparing a story
for Douglas Fairbanks.

EXHIBITORS HERALD

September 18, 1920

Big Features Will Be Published In

October by Pathe Exchanges, Inc.

Associated Exhibitors' "The Riddle: Woman" Which
Stars Geraldine Farrar Will Go to the
Theatre Men on the Third

Young Now Handling
Roubert Production

Arrangements for Services Made
With Lewis — Will Locate
In N. Y.

A strong array of featifres is announced
for October publication by Pathe Ex-
changes, Inc. Some of America's great-
est producers, including Jesse D. Hamp-
ton, Robert Brunton, Federal Photoplays,
Inc., and Edward Jose for the Associated
Exhibitors, are represented.

The publication chart calls for the fol-
lowing dramatic issues:

October 3 — Geraldine Farrar and an
all star cast, including Montagu Love,
Adele Blood, Madge Bellamy, William
P. Carleton, Louis Stern and Frank Lo-
see, in "The Riddle: Woman," the first
Associated Exhibitors publication. The
screen drama which is an adaptation of
the stage play by Carl Jacoby, served as
a starring vehicle for two years for Mme.
Bertha Kalich. Edward Jose directed
this picture.

Brude Gordon Introduced

October 10th — "Forbidden Valley," a
J. Stuart Blackton production. Brude
Gordon, an English star, makes his
American debut in this production, co-
starring with May McAvoy. Warren
Chandler, William Dunn and Eulalie Jen-
sen, favorites in other Blackton pictures,
also are included in the cast.

October 17th — "Half a Chance," a Jesse
D. Hampton special production, said to
be one of the finest pictures ever made
in the Hampton studio. It was produced
by Robert Thornby from the novel by
Frederic Isham, and stars Mahlon Ham-
ilton and Lillian Rich, with a strong cast.

October 24th— "The Devil to Pay," a
Robert Brunton production said to be
the biggest feature this producer has
made for distribution by Pathe. Mr.
Brunton produced the Jack Dempsey se-
rial, "Daredevil Jack" for Pathe, and is

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I Scenario Prices
Doubled In Year I

NEW YORK, Sept. 8.— Dis- j

1 closures of a 100 per cent advance |

| in the price of scenarios during the |

1 last season were made by John |

| Emerson and Anita Loos, noted |

| motion picture writers, at the |

I Authors' League luncheon in the |

Hotel Boulevard, Broadway and |
I Forty-second street.

Mr. Emerson, who in addition to |

I writing the Constance Talmadge |

I pictures is president of the Actors' |

Equity Association, and his wife, j

who writes under the name of |

Anita Loos, have collected data |

here and abroad to show that the §

author is now the controlling fac- |

tor in the motion picture industry. |
Their statistics show that the suc-
cessful photoplays of the last year
have made their mark because of

improvements in the dramatic form, |

rather than because of innovations |
in directional methods.

now producing "The Double Adventure"
another Pathe serial starring Charles
Hutchinson. "The Devil to Pay" was
adapted by Jack Cunningham from the
novel by Frances Nimmo Greene, and
was directed by Ernest Warde. The
cast includes Roy Stewart, Robert Mc-
Kim, Fritzie Brunette, George Fisher,
Evelyn Selby, William Marion, and
Richard Lapan.

Federal Has Picture
October 21st — Federal Photoplays, Inc.,
of California, makes its debut as a Pathe
unit on this date, with the publication of
"The Money Changers." This play is
adapted from the story by Upton Sin-
clair. The adaptation was made by Wil-
liam H. Clifford, and the production
directed by Jack Conway. Among the
prominent players in the cast are Claire
Adams, Robert McKim, Roy Stewart,
Audrey Chapman, George Webb, Betty
Brice, Stanton Heck, Edward Peil, Har-
vey Clarke, Harry Tennebrook, Zack
Williams, George Hernandez. Gertrude
Claire, and Laddie Earle. It will be
noted that three of the five October pic-
tures are adaptations of well known
novels, while another is produced from
a celebrated stage play, and the fifth
from the oen of a favorite author.

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Territory Is Sold

on "HeadhV Home"

Reported That Highest Price
Ever Paid on State Right
Market Received

The New York and Northern New
Jersey territory for the "Babe" Ruth pic-
ture, "Headin' Home," has been sold to
the B. Y. S. Films, Inc., of 130 West -16th
street, for what is claimed to be the high-
est price ever paid for any motion picture
on a territory basis, due to the size and
importance of the attraction.

Missouri Rights Sold

In addition to the New York and New
Jersey sale, "Headin' Home" has been
sold to I. R. Connor for Missouri. Mr.
Connor has established his headquarters
at the Muehlbach Hotel in Kansas City,
where exhibitors in that territory can get
in immediate touch with him.

The further announcement of territo-
rial sales for "Headin' Home" will be
made in a few days, a number of them
already having been closed. The publi-
cation date for the picture, Sept. 20, will
be maintained as per previous announce-
ments.

Described as "Heart Drama"

The picture far exceeds the expectation
of the producers, Kessel & Baumann, and
"Babe" Ruth is said to have shown an
aptitude for the screen. "Headin' Home"
is described, not as a baseball picture, but
as "one of the best heart dramas ever
made."

More than 100,000 feet of film, it is
claimed, were "shot" in the making of
the picture, as a precaution to insure to
the producers and to the public the best
possible results, and the feature is now
practically completed. The cutting has
begun. There will be a special showing
of "Headin' Home" shortly.

if 1

AL YOUNG
Well known film editor and utility man
ot the Edgar Lewis Productions who
has taken over the production man-
agement of Matty Roubert Produc-
tions, Inc.

By arrangement with Edgar Lewis of
Edgar Lewis Productions, Inc., . Al
Young, film editor of the Lewis organ-
ization, has arrived in New York from
the Pacific Coast to take over the pro-
duction management of Matty Roubert
Productions, Inc.

According to William L. Roubert,
president of the company, Al Young is
making elaborate preparations for the
"four a year" policy of features to be
published on the state right plan, star-
ring the boy actor, Matty Roubert. The
success of the state right plan of dis-
tribution of Willard Mack's "Heritage,"
Matty Roubert's latest vehicle, has re-
sulted in the sale of 71 per cent of the
United States territory, Sydney Garrett,
Inc., purchasing the whole of the for-
eign rights.

Preparations are in progress for the
second feature of the big series written
by a prominent author. The story was
selected by Al Young as best fitted for
the youthful star. The announcement
of this production will appear shortly.

"Earthbound" More

Than Meets7 Hopes

Eight weeks of "Earthbound," Gold-
wyn's production of Basil King's photo-
drama of life after death— four in New
York City and four in Chicago — is the
reception accorded the production by the
public and has more than justified the
faith of the Goldwyn organization, it is
said, in the appeal of the story. Ex-
hibitors are as enthusiastic over it as
are the critics and the public, the pro-
ducers report.

September 18, 1920 EXHIBITORS HERALD

First National Establishes Dallas

Office with Brockell as Manager

Opening of State Headquarters Is Direct Outcome
Of Difficulties with the Lynch-Hulsey
Interests in the Southwest

Associated First National Picture:s,
Inc., has opened a Dallass, Tex., ex-
change under the management of Floyd
Brockell, former Chicago exchange man,
and has formed a local executive com-
mittee.

This action is the direct result of the
fight waged in the Southwest between
First National and Lynch-Hulsey inter-
ests.

100 Attend Meeting

The establishment of the Dallas head-
quarters is one of the consequent results,
it is said, of the recently reported visit
of several exhibitor o..cials of Associated
First National to that city and the
meeting there of more than 100 inde-
pendent theatre owners of Texas and
adjoining states, when formal pledges
of co-operation in the new franchise
movement were given.

The plan agreed upon at that time
whereby the entire independent exhibi-
tor body concerned was to choose its
own leaders to head the organization
and conduct its affairs, remains effective,
with the Dallas office now constituting
a local clearing house and a connecting
medium between local exhibitor officials
and the New York headquarters.
To Present United Front

This latest move, according to First
National officials, "forms another step

Rush Pennsylvania House

CORRY, PA— Work has begun on
the new theatre building in West South
street expected to be completed soon.

BUD DIM \\
Of tke well-known "Ham and Bad" tram,
now •tarring- In "Bad and HI* Baddies,"
■ one- reel comedy, for Reelcraft Pic-
ture* Corporation.

in the movement for presenting a united
aggressive front and for marshalling the
full strength of the associated independent
exhibitors against the menace of absorp-
tion by monopolistic interests." Equipped
with the requisite staff and material the
Dallas centre will, it is said, serve the
needs of the large influx of independent
exhibitors who through the extension of
the franchise of the Associated First Na-
tional acquire the attractions of the in-
dependent stars and producers published
through that body.

In the announcement to exhibitors out-
lining the policy and course to be adopted
in the direction of the affairs of As-
sociated First National Pictures, Inc., of
Texas, stress is laid on the existing
clear cut division of the Southwest into
two distinct factions, and on the extent
to which united action by independent
exhibitors will go in maintaining indi-
vidualism among theatre owners.

"U" Shifts Departments

Because of the necessity for larger
quarters, the Universal industrial and
educational departments have been moved
from the eighth to the seventh floor of
the headquarters at 1600 Broadway, New
York, practically the entire floor now be-
ing given over to this branch.

FLOYD BROCKELL
I- appointed manager of the Dallas
office of Associated First National
Pictures, Inc.

Opens Maxine, Port Huron

PORT HURON. MICH.— The new
Maxine theatre opened here recently.
Mr. and Mrs. David Quail and daughter.
Pearl, are the managers. They were
formerly in charge of the Temple theatre.

"Gamesters" Will Follow American's

"The Light Woman" in the Theatres

"The Gamesters" is the title of an
American production planned for early
October publication. Portraying West-
ern frontier life, "The Gamesters" was
first named "The Rose of Hell."

"The Gamesters" is a story of the
supreme sacrifice of a girl nurtured in
the degrading atmosphere of a gambling
house. It shows how the good inherent
in the woman found its way out to
expression for the sake of others, and
finally led to her own happiness.

When once awakened, Rose of "The
Gamesters" is as reckless as her gaming
house associates in her effort to reverse
the lessons instilled by her father from
her childhood — "to take and never to
give" — and in the heights of her self-
sacrifice a great climax is reached and
a happy ending.

Margarita Fisher Plays Lead

Margarita Fisher plays the star role
as "Rose" and does a remarkable piece
of acting, it is contended, interpreting
wkh keen insight the tense, dramatic
elements of the story. Never has she
appeared to better advantage than in
the climax of this drama.

Miss Fisher's support is said to be
excellent, and the well chosen cast in-
cludes such popular screen favorites as
Hayward Mack, who plays the villain
role; C. Dempsey Tabler in the leading
male role, L. C. Shumway, Evans Kirk
and Joseph Bennett. The direction is
under George L. Cox.

The photography is excellent, the
continuity unusually smooth, and as the
film comes from the Coast, very little
cutting is necessary. There is no over-
doing of coincidences making impossible
demands upon the credulity of audiences,
it is claimed, and there is a well devel-
oped suspense.

It is expected that "The Gamesters"
will follow the forthcoming American
picture, "A Light Woman," which is now-
having a series of trade showings in the
big centers. "A Light Woman" is the
screen version of Robert Browning's
masterpiece of the same name.

Burford Corporation

Buys Riviera Theatre

(Special to Exhibitors Herald)
LA CROSSE. WIS., Sept. 8. — D. W.
Burford announces that La Crosse The-
atres Company has just purchased the
Riviera theatre, now in course of con-
struction, and they expect to have same
completed about November 1. The new
amusement palace is said to be one of
the most complete and up to date in the
Northwest. The consideration was $96,-
000. The same company is rushing the
work on the Rialto theatre here and ex-
pect to have it readv for business bv
Sept. 15.

Open Carlinville Theatre

CARLINVILLE, ILL.— The new
Paul theatre in West Main street was
recently opened with motion pictures.

EXHIBITORS HERALD

September 18, 1920

One-Sheet Tells of Plan of Fox to

Share Profits With Locklear Family

William Fox has made a record break-
ing job of getting out "The Skywayman"
in which Omer Locklear is starred.
Prints of the production are in all Fox
exchanges ready for publication. The
bookings on this drama of life and thrills
above the clouds have been very heavy,
it is reported, and each day sees an in-
crease in the number of contracts.

Those who have seen "The Skyway-
man," according to Fox executives, de-
clare that it contains the most daring
aerial stunts ever performed. One of
the daring stunts Locklear performed
was to fly over a train and, hanging from
a rope ladder, drop to the top of a
speeding train, and later return to the
plane by the same method. This stunt
apparently presented no embarrassment
for Locklear, but at its filming it sent a
tremendous thrill through his director
and others who were anxiously watching
the feat, it is said.

Sends Out One-Sheet

William Fox has sent out to all ex-
changes a special one-sheet which he
expects to see all exhibitors use. This
one-sheet announces that the Fox Film
Corporation will give 10 per cent of the
profits on "The Skywayman" to the fam-
ilies of Locklear and his pilot, Milton
Elliott.

Locklear was better known among
those interested in aeronautics than was
any other flyer, it is claimed. His ex-
ploits were done in the interest of science
and human progress. Air safety was his
object, and the risk never was too great,
it is said of him, if thereby the science
of flight was to be the gainer.

William Fox has published a special
publicity and advertising campaign book
on "The Skywayman."

In addition to the special one-sheet Mr.
Fox has issued posters that will be a

great aid to the exhibitor. The twenty-
four sheet is a startling piece of paper
with irresistible pulling power. There are
also a fine six-sheet, two three-sheets
and two one-sheets.

•Louise Lovely, who since has been
elevated to stardom by Fox, is Locklear's
leading woman in "The Skywayman."

TEN PER CENT OF THE PROFITS FROM THE EXHIBITION
OF "THE SKYWAYMAN" THROUGHOUT AMERICA WtU BE
GIVEN TO THE FAMILIES OF Lkut ORMER LOCKLEAR AND
PILOT MILTON ELLIOTT BY FOX FILM CORPORATION

Not in challenging fate but in serving mankind,
Lteuts. Ormor Locklear and Milton Elliott gave their
lives. Together they rode the winds, seeking new paths
In the untreeked skies. Together their names w« live.

Crusaders for science, they carried into days of peace
the lessons war tied teught Explorers of the air, they
charted the perilous, clouds that where they led In
danger others might folio* In safety Pioneers, the>
mode known the unknown, though their way ten them lo
tin- edge of the Valley.

They knew Ihi odds wit thev faced them gladly
They will be rememhfM«d as two American soldiers
who counted their live* a little thing to ghre in a noble
cause tor the future good of country and mankind.

One-sheet sent to all Fox exchanges
stating that 10 per cent of the profits
of "The Skywayman" is to go to the
families of Lieut. Rocklear and Lt.
Elliott.

Kane Doubles Office
Space in New York

Occupies Suite On Eleventh
Floor of Association
Building

Evidence of prosperity in the motion
picture industry has been given, it is de-
clared, in the last two weeks, during
which Arthur S. Kane Pictures Corpora-
tion has doubled its office space, the
company now occupying an attractive
suite on the eleventh floor of the Na-
tional Association Building, 25 West
Forty-third street.

Only seven months old, the Kane cor-
poration has enjoyed such a rapid
growth, it is said, that two expansions
have been necessitated. In the begin-
ning it occupied modest quarters at 452
Fifth avenue. In less than two months
the need of additionual space became
urgent and the company moved to the
present building, opening its new offices
there in April.

The doubling of these quarters gives
additional room for the contract, pub-
licity and auditing departments, with
space also for a private office for clients,
and a motion picture library.

John C. Ragland. general manager, has
been superintending the installation of
furniture and other appurtenances.

A Comedy Becomes Tragic

{Continued from page 45)

Mr. William Fox, Mr. D. W. Griffith and
others, though more or less inconvenienced, may
find a modicum of amusement in this assertion.

V T flP

Mr. Mason concludes: "Consider, then, that
in America from $50,000 to $75,000 wisely, in-
telligently spent will produce a picture of the
first rank. Imagine, if you like, that a picture
of corresponding excellence could be made in
Italy for one-third of those figures, one-half, to
be generous in the estimate . . . It is only
fair that the same price should govern the sale
of pictures of the same merit, no matter what
the country of their origin — it must be so from
now on. And I can assure the Italian producer
that our journals — the 'Exhibitors Trade Re-
view' and the 'International Cinema Trade
Review' — will preach that policy and use every

effort to bring about its adoption where it does
not now exist in the United States."

Here, then, is the "foreign policy" of the
"Exhibitors Trade Review"! Admitting that
American pictures cost two to three times as
much to produce as Italian and other foreign
pictures, yet it is committed to a policy aimed to
compel equal prices for American and foreign
pictures alike.

Considered as a plain economic proposition,
bankruptcy for the American producer under
this plan, if not so swift, would be just as certain
as if he were compelled to give his pictures away
without charge.

A note by the editor of "Lux" which accom-
panies the Mason article says:

"Lesley Mason, e un nostro amico."

The Italian editor seems to know whereof
he speaks.

tember 18, 1920

EXHIBITORS HERALD

eilan Warns Exhibitors Not to

Book His Productions In Series

•oducer Declares He Has Received Information
That Theatre Men Have Been Approached
On a Blanket Booking Plan

f Marshall Neilan has issued a warn-
I to exhibitors throughout the country
invited their co-operation in con-
Jtion with the booking of his product
I the protection of both parties in-
lived.

In Mr. Neilan's announcement, the pro-
per pointed out that His next four pic-
ies following "Dinty," just completed,
,uld be sold through First National
Ihibitors Circuit on an individual basis
Irs each picture being booked on its
In merit.

The warning by Mr. Xeilan comes as
result of reports reaching him that in
Irious instances, exhibitors have been
iproached. it is declared, on the sale
I his product in series of two or more
oductions which is against his policies
d the fundamental producing plans of
g'organization.

Will Sell Individually
Mr. Neilan's warning reads as follows:
| "My next four productions following
Hoty' will be sold by First National
:xhibitors Circuit on an individual basis
lly, each picture being contracted for
a its own merit.

"There is nothing in my existing dis-
"Ibution agreement which allows for any
lit the above method of sale of my pro-
ud.

"Any exhibitor who is approached by
salesman from any organization at-
empting to sell my product on any but
he above basis would do me a great
favor if he would telegraph me at my

expense, giving facts. Information along
these lines will be kept highly confiden-
tial if so requested.

Issued As Warning
"No contracts can be entered into for
Marshall Neilan Productions without the
personal approval of myself or a mem-
ber of my organization empowered with
this right.

"This is simply a warning for the pro-
tection of the exhibitor as well as my-
self."

Iu further discussing the matter, Mr.
Neilan at his office in the Hollywood
studios said: "There is only one fair way
to book feature productions to my mind,
and that is to sell each individual picture
by itself and on its own merit.

"There is no one in this industry who
can make pictures of the same merit and
there never will be such a person. It
is therefore not only wrong but unfair
to both parties concerned, to make blan-
ket arrangements for two or more pic-
tures.

Opposes Blanket Booking

"From the very beginning I have on
a number of occasions brought out the
fact that Marshall Neilan Productions
can only be booked as individual units.
It would be just as unfair to ask exhibi-
tors to pay the same price for a new pic-
ture as that asked for on the last release
if the new production was of inferior
merit as it would be for me to accept the
same rental for a picture that had twice
the value as the last.

"I am therefore anxious to once again
go on record as being absolutely opposed
to blanket bookings on my pictures and
to reiterate my policy of refusing to O.
K. any contract that calls for more than
one picture. For the protection of both

ENJOYING THE LONG ISLAND SEA BREEZES

Left to right — Chet Withey, director, Irene Douglas, Noel Traverse, Mrs. Chet
Withey, June Ellen Terry, and Mr. and Mrs. Jack Terry on the beach at
Mamaroneck, N. Y.

Coming Back

GEORGES CARPEXTIER
The star of ring; and screen who scored an
instant hit in "The Wonder man,"
Robertson-Cole special. He will return
to America this month. ,

the exhibitor and myself I depend upon
the exhibitor to co-operate with me in
this matter to the extent of advising me
of any instance where a salesman at-
tepmts to contract for more than one of
my pictures at a time."

Tooker Is a Veteran
of Stage and Screen

Is Supporting Vera Gordon In
Her Forthcoming
Production

William H. Tooker, who is support-
ing Vera Gordon, of '"Humoresque"
fame, in her forthcoming starring vehicle,
now being made at Fort Lee, is a man
of unusually wide theatrical and motion
picture experience.

His first stage engagements, however,
were for light and grand opera. Due to
the loss of his voice, Tooker was forced
to abandon opera and become a dramatic
actor.

His stage experience covers a consid-
erable period, although Tooker is still
a young man, and he has been associated
with many famous celebrities. For three
years he supported Fanny Davenport in
repertoire. Then he joined the Tivoli
Opera Company in San Francisco, sing-
ing in light and grand opera.

It was here that his voice suddenly
vanished, so he turned again to his first
love, the drama. He supported Blanche
Walsh in London and played important
roles with John Mason, Emma Dunn,
Lionel Barrymore, with Charles Froh-
man and David Belasco enterprises, and
others.

In pictures Tooker has been with
Metro, Fox, Select and many other com-
panies.

To Reopen Texas House

WICHITA FALLS, TEX.— The old
Crown theatre here will be repaired and
opened as a motion picture theatre.

September 18, | ^

Buck Jones, the Fox star, and Patsey DeForrest
doing a "Romeo and Juliet" scene on the Fox lot
between the acts of their next production. "It's a
great life," says Buck.

Eileen Percy, William Fox's new star, asking her diree
Howard M. Mitchell, "How far is up?" while that genl
man of temperament is trying to get a close-up of Eileil I
feet. That's why directors have so much temperamJ

tm*.

Left — One of the touching incidents from "While New York Sleeps," the Fox special in three parts.

appears in support of George Walsh in "The Plunger."

Right — Virginia Valli, whoi

September 18, 1920

EXHIBITORS HERALD

EXHIBITORS ADVERTISING

*A Department cf Motion 9ietuve Exploitation

TELL IT TO THE PUBLIC

Supported by the public and subject to the public demand in every phase of its operation,
the motion picture theatre occupies a unique position in American business. Fortunately, this
position is not without its advantages.

One of the most important of these lies in the fact that the American public is peculiarly
enthusiastic in any support which it chooses to render. An amusement-loving nation, America
is particularly vigorous in its demands in this phase of every day life.

The Swanson Theatre Circuit, operating theatres in Salt Lake City, Utah, recently demon-
strated a wholly commendable faith in public support, simultaneously going on record as
swayed by public opinion and by public opinion only, by submitting the statement hereunto
adjoined in advertisement form.

The statement explains the situation which existed at the time of its publication. Similar
situations are not infrequent at this time throughout the country. The Swanson Theatre Cir-
cuit's method of procedure in the matter may well be adopted by other exhibitors when con-
fronted with a like problem.

The statement follows :

Mr. American Citizen — If you
were operating a theatre would you
permit the musicians' union to force
you to install an eleven-piece or-
chestra when you didn't need it, and
even if you did need an orchestra
would you permit them to say how
many musicians you should em-
ploy?

If you were building a house
would you permit the workmen to
dictate to you the area and height
of the building? Would you tolerate
not being able to hire or discharge
your own employes? Would you
for a moment consider being com-
pelled to employ people when your
business will not stand the expense?

Arbitrarily and without justifica-
tion, in opposition to court rulings
and against the orders of the na-
tional officers of the union, the mu-
sicians' local ordered the orchestra
Out of the Strand theatre one week
ago because the management of the
Swanson Theatre Circuit refused to
^omply with the local's demand to
install an orchestra of at least 11
pieces in the American theatre, not
to mention an unwarranted increase
in the salary schedule effective
Sept. 1.

It has always been the policy of
the Swanson Theatres to give the
Salt Lake theatregoing public noth-
ing but the best in pictures and
music — a New York show at Salt
Lake City prices. Other business

conditions have not warranted the
class of entertainment offered and
heavy losses have been the inevita-
ble result.

The American theatre has the
greatest pipe organ and unit orches-
tra to be found in any picture thea-
tre in the world. It employs two
high priced organists and when it
was found that business conditions
did not justify the employment of
an orchestra, the musicians' union
undertook to compel the manage-
ment to employ one by calling the
orchestra out of the Strand theatre.

Furthermore, it presumed to set
the minimum number of musicians
to be employed at 11 pieces, while
it established a minimum of but
seven pieces at a competitive thea-
tre. Is there any equality about
this?

For five years music has eaten up
a staggering percentage of the re-
ceipts of these houses and now the
union seeks to impose a burden
which is beyond the possibility of
the business to stand.

Variation of pictures require evo-
lutionary methods of musical pres-
entation. We are unable to do this
with the dictatorial policy setting a
minimum number of employes who
are solely under the orders of the
leader and not the employer.

Appellate courts of Massachu-
setts and Minnesota have held that
a union may not establish a mini-
mum number of employes or en-

force a sliding wage scale, estab-
lishing one salary for one house and
a different salary for another, when
the employes are performing pre-
cisely the same duties at each house.
After a conference with Samuel
Gompers, Secretary Ferngood of
the national board of the musicians'
union recently issued orders against
the minimum requirement.

Union moving picture machine
operators and stage hands are em-
ployed in all Swanson theatres, the
former having been granted a wage
increase effective Sept. 1, which will
cost each theatre $750 additional
per year. The operators and stage
hands are not in sympathy with the
position taken by the musicians.

Notwithstanding the fact that ad-
mission prices have remained un-
changed, and there is no disposition
to increase them, theatre operating
expenses have increased from 100
to 200 per cent in the last three
years. Film rentals have reached
staggering heights. It is not un-
common for $1000 or $1500 to be
asked for a program feature pro-
duction, while a year ago $250 or
$300 would have been considered a
high price. Other expenses have
increased proportionately.

In the light of these facts we be-
lieve that the public will be en-
tirely in sympathy with the position
we have taken.

Swanson Theatre Circuit,

By W. H. Swanson.

EXHIBITORS HERALD

September 18, 1920

Last Week —

A 17-year old "Cupid, the Cow-
puncher" rode a broncho
through the down-town streets
of Chicago telling pedestrians
about the showing of Will
Rogers' Goldwyn production at
Barbee's Loop theatre.

The same pedestrians, at least
those of them who passed the
corner of State and Madison
Sts., beheld burly gladiators in
shining armor in the Castle the-
atre lobby, "The Fall of Baby-
lon" being the occasion.

Newspapers throughout the nation
carried the first big spread for
Paramount Week. Chicago
dailies, notably loth to give space
to motion picture advertisers,
saw fit to make an exception in
favor of the event.

Verner Hicks, manager of the
Family theatre, Marion, 111., got
considerable publicity with the
second event in his "cleaning up
Marion" series, one rat being the
stipulated admission price on
this occasion. Marionites are
wondering "What Next?"

Vitagraph published another of its
striking star portrait inserts in
this publication. Exhibitors
using the Vitagraph schedule
will find it a simple matter to
make up a highly attractive
lobby piece with these artistic
prints.

James H. Rutherford, manager of
the Bijou theatre, Bay City,
Mich., learned that a certain
steady woman patron was pre-
paring a paper upon the modern
feminine dress as compared to
the dress of former times in
point of modesty. Mr. Ruther-
ford told her all about "The
Idol Dancer," including the
playing dates, and she gave it
prominent place in her talk for
the obvious reason. The other
members of the club, and their
friends, made it a point to at-
tend the showing and "see for
themselves."

Suggestions In The Stills

The above still gives a definite impres-
sion of the star role enacted by Shirley
Mason in "The Little Wanderer," her
Fox production, and supplies informa-
tion sufficient for the shaping of plans
for advance exploitation and presenta-
tion when the picture is screened.

The character portrayed by Wesley
Barry in "Dinty," the forthcoming
Marshall Neilan production, permits of
effectual street exploitation and in-
numerable tie-ups with Boy Scouts and
the public schools. The above still
shows the youthful star as he appears
in the picture.

When "The Poor Simp," Owen Moore's forthcoming Selznick production, is screened,
exhibitors will find presentation based upon the above still from the production
suitable. Cabaret or vaudeville performers can be employed for the occasion, or
local talent may, in many cases, serve the purpose satisfactorily. The scene can
be reproduced upon practically any stage at little expense, and the feature
itself may partake of whatever nature seems best calculated to win approval.

September 18, 1920

EXHIBITORS HERALD

i -i K>no or comEoy

H*R0tD LLQyD

>- High*Diiz» 1 utgf Km

- - .. -3TMC- TO* -"> . •

ASCHERS AUDITORIUM

THREE views of the character parade used by Manager Erber, of Aschers' Auditorium theatre, Dayton, Ohio, on the
Saturday preceding the Sunday opening of "High and Dizzy," Harold Lloyd's most recent Pathe comedy, showing the
start from the Union Station and the arrival at the theatre. Economy with results and adaptability are the striking features
of the enterprise, a meritorious contribution to the exploitation man's fund of material.

"High and Dizzy" Breaks Box Office Record
When Erber Uses Character Parade at Dayton

A cooperative window display used in
connection with the Auditorium show-
ing of "High and Dizzy."

DESPITE a steady rain which
continued throughout the Sun-
day on which "High And Dizzy,"
Harold Lloyd's most recent Pathe
comedy, hegan its run at Aschers'
Auditorium theatre. Dayton, (_)., all
records hut one in the history of
that theatre were broken, a char-
acter parade executed by Manager
Erber being in great measure re-
sponsible. Photographs reproduced
upon this page give a comprehensive
/dea of the magnitude of that ex-
ploitation enterprise.

Upon the Saturday preceding the
Sunday of the picture's initial
'screening, the parade formed at the
Union Station and made its way
through the prominent streets of
Dayton. Every man in the proces-
sion wore glasses similar to those
which have become associated with
the comedian's name in ihe national
memory. And many of 'hose ?n the
cavalcade wore cloihing which car-
ried out the likeness.,

In addition to this, cutouts of the

comedian were placed in the window
of every occulist in the city, the
glasses of course furnishing the
proper association of ideas.

A character parade is something
new in exploitation. There have
been many approaches to it, but
just this style of direct association
of ideas is unique — therefore a val-
uable contribution to the general
fund of exploitation material.

It is obviously powerful in its
effect. It is additionally important
because of the ease with which it
may be adapted to practically any
production which leatures a well-
known star.

A similar parade can be utilized
in connection with pictures featur-
ing Tom Mix, Will Rogers, Charles

Chaplin, Larry Semon, any of the
male stars whose general appear-
ance and characteristic role is well
known. It may with slight modifi-
cation be used as easily in connec-
tion with features starring actresses
with the same qualifications.

The economical angle of the en-
terprise will not escape the exhibitor
business man, and this is one of the
rare cases where exploitation and
economy are compatible.

Mr. Erber, the Ascher manager
responsible for the event, is to be
congratulated upon the insight and
enterprise which prompted him to
the work. His contribution to ex-
ploitation annals is a worthy one.
Its adaptation will be a natural and
commendable development.

Even the automobiles wore the spectacles made famous by Harold Lloyd in the
Auditorium "High and Dizzy" parade.

EXHIBITORS HERALD

September 18, 1920

Universal's exploitation invasion of Mexico included street work that compares
favorably with the best American standards. "The Lion Man," a Universal
serial, was the attraction which occasioned use of the above vehicle.

Exploitation Invasion of Mexico

Shows Commendable Foreign Policy

Much has been written editorially
upon the subject of the foreign policy
to be adopted by the motion picture in-
dustry. Little actual work has been
done, until now. Of utmost importance,
therefore, is the news that the Universal
Film Company has conducted an ex-
ploitation invasion of Mexico. In the
precedent lies promise of unlimited de-
velopments.

Photographs reproduced here-
with show the manner in which

Lobby of the San Hippolito theatre,
Mexico City, Mexico, during the run
of "The Virgin of Stamboul."

citizens of the Mexican capitol
were given their introduction to
American exploitation. ''The Vir-
gin of Stamboul" and "The Lion
Man" were the attractions, and the
photographs show clearly the gen-
eral style of the exploitation used.

Why should exploitation, a typi-
cally American enterprise, not be
used as a means of conquering the
world so far as motion pictures are
concerned for American film? Trie
American product already domin-
ates the screens of the world. Ac-
tual conquest is not required. Ex-
ploitation, properly employed, can
be depended upon to safeguard the
present position.

A comparatively new science, ex-
ploitation has in a short two years
advanced the motion picture the-
atre in America as has no other
agent in film history. The Old
World, always a laggard, can be
shaken out of its habitual lethargy
at any moment that such an event
is considered desirable.

Big interests will not fail to seize
upon the Universal precedent and
make the most of it when occa-
sion demands. The result will be
the result that always follows
American industrial invasion
abroad.

To the Universal company, for
taking the first step in this direc-
tion, great credit is due.

Hope Hampton Gains
By Window Display
for Police Field Day

Though the star system is commonly
regarded as an institution of the dead
past, it remains true that so long as
certain players are featured in motion
pictures, theatres prosper with these
pictures accordingly as the star is popu-
lar or unknown. Any publicity stunt by
which a star gains followers is accord-
ingly important. Incidentally, stars are
more active in this matter of personal
publicity today than at any time in the
past.

A recent event which undoubt-
edly gained followers for Hope
Hampton, star of "The Tiger
Lady," now in the making, was her
donation of two cups to winners in
the Police Field Day recently con-
cluded at Gravesend Bay Race
Track, New York.

More important because of its di-
rect bearing upon the relationship
of star and public was the use of
the window display in Nat Lewis'
Ladies' Specialty Shop, a photo-

A window display on Broadway, New
York, used in behalf of Hope Hampton,
star of "The Tiger Lady," in produc-
tion.

graph of which is reproduced here-
with.

In this instance no given theatre
benefited by the display. The star
herself was the sole beneficiary,
and it is obvious that the window
display, with her personal dona-
tion of the cups at the conclusion of
the field day exercises, brought to
many that important frame of mind
indicated by the unspoken resolu-
tion, "I'm going to watch for her
next picture and see it.

Male stars as well as feminine
players are each day increasing
their efforts in the personal pub-
licity field. The eventual result of
this activity will be interesting.

September 18, 1920

EXHIBITORS HERALD

Superba s Superb Set
For

• Breath Of Trie Gods"'

Accompanying photographs
showing the interior and exterior
settings used by the Superba the-
atre, Los Angeles, provide con-
crete evidence of the superiority
of West Coast showmanship.

Universalis "The Breath Of
The Gods" is a production admir-
ably suited to presentation pur-
poses. Yet only a few of the
many theatres in which it has been
shown have gone to any consider-
able lengths to heighten its effect-
iveness by providing atmospheric
setting and prologue.

The practicability of special
work in this connection is well
demonstrated in the Superba con-
tribution.

Great credit is due the Superba
management for the artistic and
constructive presentation used. It
should serve as a guide and an
inspiration to other exhibitors
playing the same or similar attrac-
tions.

EXHIBITORS HERALD

September 18, 1920

J**0* • INTERNATIONAL
_VOTOR TRUCK CORPORATE-

IhBWljj^iHPg

A section of the "What's Your Hurry?" truck parade used by Nick Ayer, of the
California theatre, San Francisco, in cooperation with the Mack International
Motor Truck Corporation.

Reid's "What's Your Hurry?" Sets
New Mark for Volume of Publicity

Beginning inauspiciously and with but a modulated blare of
trumpets, "What's Your Hurry?" Wallace Reid's current Paramount
production, promises to establish a new high mark for free publicity
gained. Another automobile story, it gives indications of surpassing
"The Roaring Road" and "Double Speed" even as those racing
comedy-dramas surpassed other Reid pictures in point of advertising
merit.

The photograph reproduced herewith shows the. Mack Truck
parade conducted by Nick Ayer in behalf of the feature during its
run at the California theatre, San Francisco, Cal. As mentioned
recently in these columns, a Mack Truck was used in the production
of the picture, though another name was substituted for screen
purposes. The Mack agencies throughout the country are corre-
spondingly accommodating in the matter of cooperating in street
exploitation.

The California parade is but one of a number that have been
used and will be used in various sections of the country.

Photographs fail, however, when the Chicago exploitation of the
picture is to be discussed. A truck, said to be the original used in
the making of the picture, has appeared upon Chicago streets; but
this is a minor part of the Chicago campaign.

With the adoption of "What's Your Hurry?" by the Chicago
.Motor Club as its slogan in a "Safety First" campaign, the most
important step was taken.

Automobile accidents of front page importance are of daily
occurrence in the Windy City. And the newspapers of the city
have incorporated into practically every such story the slogan which
is also the title of the picture. In a recent front page story carried by
the Chicago Evening American, a judge in the Speeders' Court was
quoted as using the slogan in his admonitions to offenders brought to
him for trial.

In none of these has the picture itself been mentioned definitely.
I '.ut the constant repetition of the title, every day, in straight news
matter, and on half a dozen occasions in headlines in big tvpe, has a
sure effect upon those who read in the same editions the advertise-
ments used by theatres throughout the city where the picture is being
shown.

Smoot* s Free Trip
For Contest Winner
Gives Event Punch

The psychology of the contest needs
no comment. It is an accepted standard.
The important phase of any contest is
the effect it creates, the "punch" it
carries. Any new device which will im-
part this desirable quality is worthy of
detailed mention. C. F. Smoot," owner
and manager of the Lincoln and Cam-
den theatre, Parkersburg, W. Va., re-
cently used such a device.

A free trip to New York with a
visit to the studios, expenses paid,
was the first prize offered. Ten
dollars in gold made up the second
prize. Autographed photographs
were awarded other contestants.

The contest was decided upon
the merits of three-hundred-word
essays by patrons upon the com-
parative merits of .Norma and Con-
stance Talmadge as actresses. The
latter's First National attraction,
"The Love Expert," was exhibited
at the Lincoln, the former's "Yes
Or No" was shown at the Camden.

Business at the theatres during
the three days the features were
shown exceeded expectations and
more than compensated for the
awards offered.

And lock-out business was again
experienced when the prize win-
ners were announced at both the-
atres simultaneouslv.

A FREE TRIP
to NEW YORK

Including Free Access to the New York
Motion Picture Srudiot.

IS IT WORTH WHILE.'

HERE'S THE IDEA!

W« hive .ecently secured the exclusive presentation right* to ALL NEW
productions made by these famous screen stars

Constance Talmadge and Norma Talmadge

We want your opinion as to the relative merits of the two star*. Which id
your opinion is the better actress and WHY ' In order to teat the drawing
power of these remarkable sisters we are piesenting both stars on (he U.mr
■ l..ys in their latest snd most successful photoplay

LINCOLN THEATRE II CAMDEN l* H B A T R £
Three Days. Starting August 30th • Three Days, Starting August 10th
CONSTANCE TALMADGE in I NORMA TALMADGE HI

"THE LOVE EXPERT | "YES OR NO'

Here arc two entirely different photoplay* affording each of thtse stars
their best opportunities (o display their talents. Your chance to earn cither
of the three prizes listed below rests with your ability to state concisely
I of these two star* — Which is the better and WHY '
FIRST PRIZE — A Free Trip to New York la-
eluding Access to the motion picture studio*
SECOND PRIZE — Ter Dollars (S)OOOi >a
gold

THIRD PRIZE— A targe autographed pnc.r
of *«ch of the Talmadge Sisters

RULES
Conust open to all excepting anyone .on
reeled with theatres

Article 'tium be typewritten and io< ;ongn
■ ban three hundred (300) word*

It must be received no* later S*tuid*»
noon. Sept 4th

Winner to be announced at bcih theatre It
ootb shows on the rvening ol September oth

teat Ediiot, Camden 41 Ltncoln Thca*** 00s office

The handbill setting forth the details of
the unusually successful contest used
by C. F. Smoot, manager of the Lincoln
and Camden theatre, Parkersburg, W.

Va.

September 18, 1920

EXHIBITORS HERALD

Mintz Follows Through in Chicago Campaign
For "A Child for Sale" at La Salle Theatre

Following through with, the enthusi-
asm of the bom shozmnan, M. J.
Mints, of the Celebrated Players Film
Corp., Chicago, added another impor-
tant chapter to the story, of his- ex-
ploitation campaign conducted in
behalf of "A Child for Sale," con-
trolled for the territory by that com-
pany, then completing, the first week
of its run at the LaSallc theatre. The
story of his newspaper coup appeared
upon page 106 of the September n
issue of this publication.

UPON Saturday morning. August
28, automobiles loaded with chil-
dren appeared in the Loop district,
each car bearing conspicuously dis-
played a banner with the name of the
attraction printed in letters legible at
great distance. Saturday morning in
the Loop is the busiest period in the
week. It is impossible to estimate
with any degree of accuracy the num-
ber of thousands who could not have
missed seeing at least one of the auto-
mobiles.

Photographs reproduced upon this
page show the cars as they appeared,
as well as the theatre with the name
of the production in electric lights, this
latter taken several hours before the
matinee performance was scheduled to
begin.

The full force of the automobile
episode cannot be appreciated with
knowledge of the newspaper work
which preceded it. This latter, as de-
tailed in last week's issue, brought the
words, "Child for Sale" to the atten-
tion of thousands of readers in Chi-
cago and surrounding towns more
forcibly than could have been done
by any other medium.

The business building merit of the
street exploitation, when it is consid-
ered that thousands of those who saw
the cars immediately associated them
with the want-ad which had stirred
such wide interest the previous week
and broken into the straight news col-
umns, stamps the exploitation as one
of if not the most effective in Loop
history.

* Perhaps no more eloquent tribute
to exploitation as the science of show-
manship is available than the remark-
able record of its entrance into Chi-
cago Loop history.

M. J. Mintz, in his campaign for "A
Child for Sale," proves the fallacy
of the old argument that exploitation
could not successfully be conducted in
the business section of America's sec-
ond largest city.

FOLLOWING through on a newspaper exploitation stunt that stirred wide
interest in "A Child for Sale,'' M. J. Mintz, of Celebrated Players Film Corp.,
Chicago, invaded the Loop district on a Saturday morning with the automobiles seen
above, bringing patronage to the La Salle theatre, where the picture was completing
the initial week of its run.

EXHIBITORS HERALD

September 18, 1920

Lobby of the Strand theatre, Louisville, Ky., on the day that Louisville attendance
records were broken as a result of the contest used as exploitation for
"Yes or No."

Mauer's "Yes or No" Contest Sets

New Louisville Attendance Record

Any contest that causes people to talk
about the theatre which sponsors it is
worth while, whatever the cash results.
The contest which does this, at the same
time resulting in the breaking of at-
tendance records for the entire city in
which it takes place, merits detailed de-
scription. Louisville, Ky., has a new
motion picture attendance record which
came into being as the result of an ex-
hibitor's contest.

George Matter, manager of the
Strand theatre, laid the foundation
for his contest two weeks before it
was announced. A huge banner
was hung in front of the theatre,
facing the lobby. Upon the ban-
ner appeared two pictures of
Norma Talmadge, as the "Yes''
and as the "No" girls in "Yes or
No," her First National attraction.
Though the pictures were plainly
captioned, the star's name and the
name of the picture were not given.

Lobby frames at this time were
fitted out with newspaper clip-
pings, news stories and advertise-
ments, in which the words "Yes"
and "No" were underscored. Here,
also, no mention was made of the
picture.

Then, the day before the open-
ing of the picture, the newspapers
announced the "Yes Or No" con-

test and the engagement. Prizes
were offered, the first prize being
five dollars, others ranging down to
admission tickets. These applied
to each of the three days of the
contest.

George J. Mauer, manager of the Strand
theatre, Louisville, Ky., whose "Yes
or No" campaign was one of the most
comprehensive in theatre history.

pillllllllllllllllllllllllll

| You re Welcome |

1 On another page in this j

| issue of Exhibitors Her- |

| ald will be found a story ■

1 and photographs relative to 1

I the advertising materials I

1 furnished by the Educa- ■

§ tional Films Corporation of |

I America with the Chester jj

1 Comedies, in which appears j

1 the statement that "special j

| scene pictures will be sup- j

1 plied those who design iheir j

1 own displays."

I The service is of utmost j

1 value to exhibitors and its j

| inauguration by this concern 1

1 proves the soundness of the I

1 principle advocated by this |

1 department. The idea should j

1 be put into practical opera- §

I tion by every producing and j

1 distributing organisation in jj

I the industry.

Iiiiiitiiiimiiim

The test of wits consisted in the
neat and correct answering of
thirty questions, ten of which were
printed each day. And the an-
nouncement of the winners was
scheduled for Monday evening of
the following week, the day that
Louisville records went into the
discard.

Guess Work

At least two recently published
attractions have been utterly de-
void of plot complication. They
were otherwise excellently com-
posed. They gave satisfactory
entertainment where no plot was
expected. Readers of the "What
The Picture Did For Me" depart-
ment in this journal know well
what those productions are and
that4:hey did not give general satis-
faction.

Such a circumstance is not alto-
gether the fault of the producers
who published the pictures. They
did not lay stress upon the plot
angle. But the exhibitor adver-
tisers who experienced unsatisfac-
tory results with the picture took
the existence of a plot for granted
and advertised the pictures accord-
ing to past performances of the
respective stars. Dissatisfaction
was inevitable.

There is no excuse for guess
work in any branch of the industry
at this period of its development.
Guessers are not good business
men. Good advertising represents
facts truthfully.

September 18, 1920

EXHIBITORS HERALD

■ I

Grauman Audience Sees
Picture Made On Stage

An effective and easily adaptable
presentation feature that should
prove of service as a model to
exhibitors throughout the country
was that used by Sid Grauman at
Grauman's Million Dollar theatre,
Los Angeles, in connection with
the novel education-entertainment
production, "A Trip Through the
Ince Studios."

Photographs reproduced upon
this page give the high lights of
the feature.

The black drop parted to dis-
close a stage set to represent the
interior of the Ince studios. After
an introductory prologue delivered
by a lone speaker in conventional
attire the director, camera man,
electricians, etc., entered and made
ready for the "shooting."

The playlet enacted was short
and crisply conducted, but highly
dramatic and ending with a tragic
incident psychologically timed to
introduce the feature to best ad-
vantage.

Something very similar to this
may be used in practically every
theatre which exhibits the attrac-
tion. The studio equipment may
be approximately duplicated in
any well ordered theatre and any
library contains a number of short
playlets that will serve admirably
in this connection.

lllllllilllllllllllllll

UllllllllUfEt

EXHIBITORS HERALD

September 18, 1920

Soap and Washing Machine Companies Offer
Cooperation for "Suds" on National Scale

An outstanding feature of exploita-
tion developments during the past few
months has been the increasing readi-
ness exhibited by big industrial
organizations to co-operate with ex-
hibitors in the advertising of their re-
spective products to mutual advantage.
It is unnecessary to point out the im-
portance of this tendency or to dn'cll
upon the assured benefits.

A RECENT indication of the new-
thought in this direction is the
offer made by the Western Soap Man-
ufacturing Company. Spokane, W ash.,
to co-operate free of charge with any
exhibitor in the country who is play-
ing Mary Pickford's United Artists
production, ''Suds." It came about in
this manner.

Walter L. Fenney. manager of the
Casino theatre, Spokane, borrowed
from this company the suds machine
seen in the Casino lobby in the accom-
panying illustration. The machine is
of conical construction with a basin
bottom, operated by a small electrically
driven pump which drives the same
water over and over again, up through
the interior of the cone and down the
outside, mixing it with soap and pro-
ducing suds.

The machine, according to Mr. Fen-
ney's letter, at once became "the talk
of the town." And so well satisfied
was the manufacturing company with
the display that they asked Mr. Fen-
ney to pass along the information that
any exhibitor who pays the shipping
expense of the machine will be pro-
vided with it free of charge.

The suds machine seen above in the lobby of the Casino theatre, Spokane, Wash.,
will be supplied by the Western Soap Manufacturing Company, of that city,
to any exhibitor in America who will pay the shipping charges.

A presentation feature was also
used during the Casino showing, one
side of the stage showing an old-fash-
ioned wash tub. wash board, etc., with

A window display shared by the Imperial theatre, San Francisco, Cal., during the
engagement of "Suds," and the Gillette Safety Razor Co. "Plenty of Suds and
Gillette mean a perfect shave," forms the connecting link.

a cutout of a bent and faded old
woman doing the washing. The other
side showed a modern electric washer
in operation, with another cutout, this
of an immaculate housewife "doing
it electrically. ' Cakes of soap were
displayed upon the stage in such man-
ner as to form the letters spelling
.'Suds."

The Thor Washing Machine Com-
pany recently made a similar offer, an
offer which is of somewhat more prac-
tical value inasmuch as there is a Thor
dealer in almost every city and the
expense of shipping is thus eliminated.

The two offers are of direct impor-
tance to exhibitors playing the attrac-
tion, and of indirect importance to the
industry at large as indicating the new
light in which big men in other in-
dustries regard the motion picture
theatre as an institution. Too much
stress cannot be placed upon this phase
. of the matter.

Individuality always has been and
will remain the most important factor
in exploitation, as in every other hu-
man endeavor. But individuality need
not be eliminated or hampered be-
cause ready-made exploitation is forth-
coming from "outside."

September 18, 1920

XHIBITORS HERALD

Palace Increases
Scale of Admissions
With Ad Campaign

Working, upon . the .theory that
the public is made up of individual
human beings-, and that any indi-
vidual resents any and all attempts
to "put something over on him," the-
Palace theatre, Hamilton, O., came
out in the open with a direct state-
ment when it became necessary to
put a 20 percent increase into effect,
and gained the public's sanction to
the raise. The policy is 100 per-
cent correct.

Incidentally, the issue of the
newspaper which carried the Pal-
ace announcement in story form
carried something over four pages
of advertising ' which would not
otherwise have been forthcoming.
Film exchanges and merchants
came in for cooperative advertise-
ments of unusual dimensions, and
the Palace page wide spread was
given the position of prominence.
The text matter accompanying
what was practically a special sec-
tion was written by a staff re-
porter and consisted of a detailed
history of motion pictures from the
beginning until the present day.

The Palace advertisement begins
by quoting a United States Tire ad-
vertisement which gives credit for
crowded theatres to the automobile,
and of course to United States
Tires. It then gives as its opinion
that the reason for the attendance
is "real amusement, high class en-
tertainment." This is followed by
facts and figures showing the in-
creases that have been made in
every other line of commerce, lead-
ing naturally up to the statement
that motion pictures are entitled to
an increase and ending with the
question, "You'll give a nickel more
to see a GOOD PICTURE, won t
you ?"

"No Royal Road"

A deep thinker who lived some
centuries before motion pictures
were dreamed of remarked that
there is "no royal road to knowl-
edge." His phrase has been ex-
tremely popular and helpful in the
class rooms of the world.
, It should be as popular among
advertisers. Effective advertising
is invariably advertising based upon
thorough familiarity with the prod-
uct advertised, with the require-
ments of the prospective buyer,
and upon a comprehensive knowl-
edge of advertising practise.

These things are acquired only
by study and hard work. There is
no royal road to advertising suc-
cess.

What's done as much as
anqthing else to fill up
the movie houses —

TW nmm «*jr a*r* unco, ^ (la pTlaCE—ct ;>

Real Amuu
High-Clas* Entertainment

mW.Si^'r*^ ' ^ ' '' £ ** «• «X«-* Iri^ifi r" FALACE k

• - » t*« w • ■ — :t t ~ ■ ■. r-» • --•m-J* » ■ - . r

Beginning August 29th, next Sunday, the pricet wit! be

Wu Tu i cotti

The advisability of appealing directly to the public when
the matter of increased admission prices is to be explained is
attested in the accompanying advertisement, used by the Palace
theatre, Hamilton, Ohio, in announcing a 20 per cent raise. The
theatre advertisement was page wide. Below is seen one of
the advertisements used by exchanges, the aggregate running
into five pages of text and advertising.

-propose to furnish Hamilton TVa"erocrs «-lh the host pir'ur.* tht» bijoi- ran make ;nd to better, if possible, a service already
reputed to he the be*t in the motion pirture inriu*tr>

The Palace Theatre

— during the coming season, as in the past. will he an impnrtint I'nk in the PATHE chain. The following "short subject." will be
sho»-n at the PAH< E THEATRE EXCI.l SIYELY

Pa the News

For over ten years the only one ltd feature, the one indispen-
sable film Shown at the PALACE twice weekly as PALACE
TIMELY TOPICS

Topics Or The Day

Selected from the press of the world by the editors of The
Literary Die st. Punchy, pithy, pungent paragraphs.-1 -ich have
aroused the admiration of the entire nation

Pathe Review

Rolin Comedies

The film magazine
Pathe Color. Slow Morion
Art. etc

supreme, containing The incomparable
t Photogralphv\*arur

ture Pictures. Science

The greatest smgle-t
-Snub" Poilard and the I

Harold Lloyd

America's Greatest Comedian

In a series of Special $100,000 tworeel comedies. Mr Lloyd
has come to be the most outstanding screen comedian of the time
Public and reviewers everywhere have united in declaring Lloyd's-
tuperb comedies to be the ultimate in picture comedy.

During The Coming Season

the PALACE THEATRE will present the following PATHF.
• SPECIAL ' FEATURE PRODUCTIONS
Blanche Sweet in "THE GIRL IN THE WEB
H. B. Warner in "ONE HOUR BEFORE DAWN
Herbert Rawlinson in "MAN AND HIS WOMAN
And Many Other GREAT Attractions

PATHE EXCHANGE. Inc

S. C. JACQUES. Manager

CINCINNATI
BRANCH

EXHIBITORS HERALD

September 18, 1920

WILLIAM FAVERSHAM LOOKS DOWN UPON HIMSELF

Remarkable bit of double photography from the Selznick Pictures production,

"The Sin That Was His."

Fine Arts Opening Service Bureau

New Department Will Re-Edit Films and Prepare
Exploitation Aids and Press Books for Producers
And Distributors — Edward M. Roskam Is on Staff

Fine Arts Pictures, Inc. announced
this week the formation of a service bu-
reau, organized for the purpose of aiding
producers, distributors and independent
concerns to secure the greatest possible
results from their productions.

Chief among the objects of the new
bureau is the establishment of an or-
ganization to cut and edit pictures for
the trade, with the aid of experts in this
particular line handling the work so that
the highest standard of excellence in
editorial perfection can be guaranteed.

Edward M. Roskam, who has had
charge of re-editing and cutting of pic-
tures for Universal for the past two years
and who handled "Polly of the Circus,"
"The Masque of Life," "The Virgin of
Stamboul," "Blind Husbands," "The
Devil's Pass Key," and others, will have
charge of this department which will
handle the cutting and editing of all pic-
tures submitted.

In addition to the department for re-
editing pictures, the Fine Arts exploita-
tion department will be at the disposal of
those desiring press and campaign books
for their productions as well as other
kinds of advertising and exploitation ma-
terial.

Simultaneously with the opening of the
Fine Arts Service Bureau, Edward Ros-
kam announced the perfection of a new
and original illustrated title, which not
only enables the editor to give the read-
ing matter a most advantageous setting,
but makes the illustration symbolic with
the theme of the picture.

"Although the fact might be over-
looked by a great many, the editing and
titling of a picture is one of the most
important angles in the making of a pro-

duction," said Mr. Roskam, discussing
the new branch of Fine Arts. "A good
picture can easily be ruined in the cut-
ting, and an average picture can often be
made into a big success by careful cutting
and expert titling.

"That a great many of the motion pic-
ture companies are too lax in this partic-
ular line of work is evident from the
number of criticisms in the leading news-
papers throughout the country regarding
the continuity and titles of various pro-
ductions released.

"Sometimes titles are too short, not
giving the audience time to read them,
and then, too, they are often too long,
making the action drag to such an extent
that the audience is bored to a point
where it often overlooks the finer qual-
ities of the picture.

"But of the two grievances, the short
title is used most often. Many directors
forsret that, although the average picture
audience is of an intelligent class, that
there are many who can not grasp the
title as fast as the director can and in
his effort to get the footage down to five
or six reels he is often inclined to cut
the titles too short.

"The use of long descriptive titles also,
as a rule, is not to the best interests to
the picture. Except as a foreword, the
use of such titles usually advances the
action to a point where the scene follow-
ing has already been described, thereby
losing its interest as far as the spectator
is concerned.

"Spoken titles invariably carry the
story and uphold the dramatic and com-
edy situations much more advantageously
than descriptive titles. And with proper
illustrations they have a far greater ap-
peal to the audience."

Jerome Storm Will

Head Own Company

To Make First Independent
Picture After Directing
Gish Production

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 8.— William H.
Kemble has returned from New York,
where plans were consummated between
him and Jerome Storm, former director
for Charles Ray, for the organization of
Jerome Storm Productions, with a capi-
talization of $1,000,000. It is said that
Los Angeles capitalists are behind the
project.

To Direct Lillian Gish

• According to news recently received
from New York, Mr. Storm has accepted
an offer to direct Lillian Gish in her first
starring picture for the Frohman com-
pany pending the completion of plans
for his own company. He is now casting
the Gish picture, the story of which was
written by Anthony Paul Kelly. Di-
rectly upon the completion, Mr. Storm
plans to return to Los Angeles, where his
first independent production will be
made.

Several propositions were made to Mr.
Storm, it is said, for the organization
of his own producing unit. He closed a
short time ago, however, with Mr.
Kemble, who went to New York from
here to negotiate for local capitalists in-
terested in financing Mr. Storm. Sev-
eral stories and plays already have been
obtained for the company, which will
locate in California.

Directed Fourteen Ray Films

Mr. Storm's reputation as a competent
director already has been well estab-
lished with exhibitors and public through
the fourteen pictures which he directed
with Charles Ray as star. These in-
clude "Paris Green," "Homer Comes
Home" and "The Village Sleuth." Other
notable box office successes for which he
is responsible as director are "The
Busher." "The Egg-Crate Wallop," "Bill
Henry," "The Girl Dodger" and "Greased
Lightning." Prior to his association with
Ray, Storm directed Enid Bennett in
four Ince pictures.

Selznick Announces Four
Big Pictures This Month

Four issues of importance are an-
nounced for September from the Selznick
Enterprises office by Sam E. Morris, gen-
eral manager. The schedule calls for the
publication of "The Palace of Darkened
Windows," "The Dangerous Paradise,"
"Everybody's Sweetheart," and "The
Wonderful Chance."

"The Palace of Darkened Windows"
is regarded as the biggest production and
is the first picture made by Henry Kolker
for National Picture Theatres, Inc. Claire
Anderson plays the lead. "The Danger-
ous Paradise" has Louise Huff in the
leading role. In "Everybody's Sweet-
heart," Olive Thomas has one of the
most delightful roles of her career.
Eugene O'Brien is star of "The Wonder-
ful Chance," a story by H. H. Van Loan.

Rhode To Build House

(Special to Exhibitors Heratd)

KENOSHA, WIS., Sept. 8.— Joseph G.
Rhode, president of the Wisconsin Ex-
hibitors Association, and owner of the
Rhode theatre, and Captain Edward Day-
ton and Fred Dayton have promoted a
company which will erect a theatre at a
financial outlay of $250,000. The house
will seat 2,000 persons.

September 18, 1920

EXHIBITORS HERALD

Antonio Moreno Will be Starred

In Feature Films by Vitagraph

Serial Hero Selected for Starring Role in Story by
Well Known Author— Company Announces
Fans Demanded Change in Role

Antonio Moreno, the Vitagraph serial
star, is to take another step forward in
his progress toward the highest stellar
ranks. As soon as he completes the
final episode of "The Veiled Mystery,"
the Vitagraph serial on which he is now-
working, he will start filming a well
known story, according to an announce-
ment just made by Albert E. Smith,
president of Vitagraph.

The change in the medium through
which Moreno is to appear before the
motion picture public, it is declared, is
the result of thousands and thousands of
requests ever since the star was placer!
before the public in the Vitagraph serial,
"The Iron Test"

Answers Demand of Fans

"Antonio Moreno in features has been
a fan demand and a line of gossip among
exhibitors and public for more than a
year," declared a Vitagraph executive in
discussing the change. "His followers
have argued that their favorite should be
given still greater opportunities for dis-
playing that versatility and virility which
made his serials such smashing hits.
The consensus of opinion has been that,
however great Moreno's success in se-
rials, features will give him wider lati-
tude for the development and display of
his dramatic talents. It is also an evident
fact that the experience gained in serials
will be of the utmost value to him in fea-
tures. Also, his admirers say, some of
the most entrancing features ever put out
by the Vitagraph company presented the
peppy Antonio in the leading role.

"Antonio Moreno's career on the stage
and in motion pictures has been marked
by rapid rises, accompanied, however,
by consistent growth and mellowing in
his art. He appeared, in the spoken
drama, with such famous stars as Mrs.

Leslie Carter, Tyrone Power, Constance
Collier and Wilton Lackaye.

With Vitagraph Six Years

"In 1914 Moreno made his screen debut
with Vitagraph, and has remained with
that company ever since. When he was
starred in his first Vitagraph serial his
success was so instantaneous and over-
whelming that he has been kept at them
ever since. His last serial 'The Invisible
Hand,' set new booking records.

"Moreno's screen work has been
marked by variety, charm and zest. He
has always been an adept in athletics and
competitive games requiring skill and
strength, and his abilities along this line
have been shown to excellent effect in
serials. His wholesome, vigorous style
of acting, his tireless efforts to gain strik-
ing and original effects and his magnetic
personality have enthralled millions. Mor-
eno is a peculiar, paradoxical type. He
has been called 'the matinee idol with
pep.*"

It is predicted that his first feature pro-
duction will win him thousands of addi-
tional admirers. The picture selected for
him is by a well known author.

MARGUERITE ARMSTRONG
Erich von Strohelm'a discovery, who will
have the leading feminine role in his
Universal-Jewel production, "Foolish
Wive*."

U. S. Films Dominate
Europe, Says Brinch

Hodkinson Man Declares the
Industry Is Demoralized
By Monopolies

P. N. Brinch, W. W. Hodkinson repre-
sentative, who has been abroad for some
months, combining business with a much
needed rest, returned to America the lat-
ter part of August. Mr. Brinch visited
Scandinavia, England, France and Bel-
gium, and expresses himself as being
pleasantly surprised at the conditions
existing.

United States Films Dominate

"First of all," he said, "there is no
denying the fact that American-produced
pictures dominate the field. Neither the
French, nor the English, nor the Italian
films are in any way worthy to compete
with those which are produced in this
country. They have a wealth of mate-
rial from which to draw from over there,
but somehow they do not seem to get
the best out of these stories. Undoubt-
edly the day will come when, by the
Americanization of their methods, they
will produce better pictures than those
that now obtain, but I believe that day
is far off.

"The theatres are doing wonderful
business and are crowded night after
night, but the general run of pictures,
as well as their presentation, in no way
approaches the standard set in America.
Monopolies Exist

"The average admission charges, in
France, for example, run from 3 to 12
francs, and, even at the present exchange
rate, this must be reckoned as a consid-
erable sum for the people over there,
and I say that they do not get their
money's worth.
"In some of the foreign markets, two

Plays Ingenue Roles

MAUD SYLVESTER
The ingenue lead In Hemmer Superior
Productions, inc., whose initial feature
is now being edited by Elmer J. Mc-
Govern. It will be published about Sep-
tember 1.

or three groups hold complete domina-
tion of the motion picture industry, and
sometimes a veritable monopoly exists,
under which the exhibitors are bound
hand and foot by contracts with pro-
ducers or exchanges. I have seen cases
where the exchange forwarded to an
exhibitor a list of pictures which had
been assigned to his theatre, regardless
of what his personal preference might
be. It is obvious that this can have
nothing but a demoralizing effect on the
trade.

"To make matters worse for the ex-
hibitor, he is greatly restricted by the
fact that theatre licenses are very hard
to obtain, and new building practically
prohibited by the government, who want
all available man power and material ap-
plied to the rebuilding of homes and in-
dustries, rather than to the erection of
additional theatres."

U. S. Super Production
Nearing Completion for
Publication in December

"Determination," the ten-reel super
production being produced by John L.
McCutcheon for United States Photo-
play Corporation, at its Grantwood,
N. J., studios, is well on the way to
completion.

Eve Pierson, formerly with the Lon-
don Film Company, and lately with Vita-
graph and Famous Players, and Ole
Stadstad, who has been absent from the
screen for two years, have important
roles.

"Determination" will not be completed
for another two months. It will have its
initial run on Broadway for a short
period and then will be sent on the road.
It depicts the life of the London and
Paris underworld and is the outcome of
an eight years' study of underworld con-
ditions by Capt. Frederick F. Stoll, su-
pervising director of United States Pho-
toplay Corporation.

EXHIBITORS HERALD

September 18, 1920

Has Played Many Parts

BESSIE LOVE, who is making a series of four pictures for Federated Film Ex-
changes of America, Inc., is one of the most popular little stars on the West
coast. She played in "Intolerance" and starred in many Ince-Triangle
productions.

Bessie Love's Next Picture Will Be

Version of "Penny of Tophill Trail"

Andrew J. Callaghan. president of An-
drew J. Callaghan Productions, Inc., has
been in Hollywood, Cal., conferring with
Bessie Love regarding her next picture,
which will be a picturized version of
"Penny of Tophill Trail," the widely read
novel by Belle K. Maniates. This will
be published through Federated Film
Exchange of America, Inc.

Accompanying Mr. Callahan from
New York to the Coast was Arthur
Berthelet, who has been engaged as
director for the star. Among the stars
of spoken drama whose work Mr.
Berthelet has directed are Viola Allen.
Mary Manncring and Richard Mansfield;
among the picture artists. Bryant Wash-

burn, Henry B. Walthall, Francis X.
Bushman and Beverly Bayne.

Plays Similar Character

In "Penny of Tophill Trail" Miss Love
will play the part of a young girl, as in
"Bonnie May," her first picture for Fed-
erated, and "The Midlanders," the sec-
ond publication.

The character is that of a motion
picture actress who goes West to spend
her vacation on a ranch. She reads of a
girl of her own age who has been sent
to jail, and, out of sympathy, calls upon
her in her cell. The actress is touched by
the other's misfortune, and that she may
be free to join her sweetheart, changes
clothes with her and herself poses as the

accused person. The resemblance be-
tween the two is so striking that when
the released girl confesses the deception
to the sheriff she is not believed. Event-
ually, however, the true situation is made
clear and both girls are allowed- their
liberty. - »

Part Well Suited to Star

Humorous and pathetic scenes alter-
nate in this most uncommon story, it is
said, and Miss Love is peculiarly fitted
for the part selected for her. The deci-
sion to produce the Maniates novel was
in keeping with Mr. Callaghan's policy to
use only popular works by authors of
established reputation.

Miss Love expects to begin the pro-
duction of "Penny of Tophill Trail'-'
within, a few weeks. At the moment,
however, she is acting as nurse for her
father, Mr. John Horton, who is critically
ill, according to telegrams received in
New York. Mr. Horton was stricken
while on his California ranch and the
little star hurried with him to their home
near Hollywood, twenty miles away.

Big Fall Drive Being
Launched by Metro

Publication Schedule Said to
Be Most Important Ever
Offered to Trade

Metro Pictures Corporation an-
nounces that everything is in readiness
for the compaii3r's big Fall drive and
for the most important publication
schedule for 1920-1921 that it has ever
launched. Eight productions are listed
for publication in September and Octo-
ber. The policy of bigger and better
pictures inaugurated last Autumn has
gained full momentum, according to
Richard A. Rowland, president.

Beginning with Sept. 1, Metro will is-
sue "The Hope." the melodrama by Cecil
Raleigh and Henry Hamilton, with an
all-star cast. September 6 will see. the
publication of "Love, Honor and Obey,"
the S-L Special, with an all-star cast,
scenarioized by Eugene Walter from the
novel, "The Tyranny of Weakness." by
Charles Neville Buck.

Lytell Has New Picture

On September 13 Metro will offer "The
Price of Redemption," starring Bert Ly-
tell. This is a picturization of I. A. R.
Wylie's novel of Anglo-Indian life, "The
Temple of Dawn." On the 16th Metro
will issue "The Great Redeemer," the
Maurice Tourneur production of H. H.
Van Loan's story of Western life and
prison regeneration, with a distinguished
ensemble including House Peters and
Marjorie Daw.

"The Saphead," co-starring William H.
Crane and Buster Keaton, the young
comedian, is put down for publication on
September 16. This production, distrib-
uted by Metro, is presented by John
L. Golden in conjunction with Winchell
Smith and Marcus Loew. It is a pictur-
ization of "The Xew Henrietta," Win-
chell- Smith's comedy drama of high
finance and Wall Street.

"Clothes" To Be Issued

Metro's last September issue will be
"Clothes." a filmization of the drama of
high society life in New York, by Avery
Hopwood and Channing Pollock. It was
made under the personal supervision of
Maxwell Karger, Metro director general.
O'ive Tell and Crawford Kent are in the
cast.

October will be ushered in with the
issue of "The Four Horsemen of the
Apocalypse." This production is a pic-
turization of the novel by Vincente
Blasco Ibanez. Rex Ingram directing it
and Tune Mathis writing the scenario.

September 18, 1920

EXHIBITORS HERALD

Pearl White's "White Moll" Breaks
Records at Moir's Chicago Houses

Progressive Advertising Campaign Precedes the
Opening of the Fox Special Production
At the Boston Theatre

Heralded by an extensive advertising
campaign in the Chicago newspapers, the
William Fox special production '"The
White Moll," has broken all records for
attendance at Moir's loop theatres in
that city, according to William Dineen.
general manager of Moir Theatrical En-
terprises. This picturization of Frank
L. Packard's underworld story features
Pearl White.

• The White Moll" opened at the Bos-
ton theatre in Chicago on August 1 j. Al-
though the house customarily opens its
doors at 11 o'clock in the morning, the
crowd outside its doors was so great at
9:30, it is said, that Mr. Dineen started
the presentation an hour and a half
earlier. At 11:30 that night every seac
in the Boston theatre was still occupied.
Mr. Dineen said.

Hodes Directs Drive

The advertising and publicity campaign
directed by Hal Hodes. representative of
Fox, was a live-wire one. A statement
made by Pearl White that she hoped to
rind some day a protege whom she could
develop into a screen star gave the Fox
representative an opportunity for some
unusual press material.

A story built on the protege hope was
printed in practically every Chicago daily
paper and local interest was stimulated
by the announcement that in Chicago
Miss White hoped to find the girl for
whom she seeks. Aspirants were invited
by the motion picture editors of the
papers to write to the Fox star, in care
of the local Fox office, setting forth their
qualifications for the honor.

Many Letters Received

Within two days after the stories had
appeared the volume of mail from appli-
cants was so great that it was necessary
for the Fox representative to engage a

stenographer for the express purpose of
handling it, it is declared. Before the
end of the first week more than 3,000
fetters and photographs had been re-
ceived, according to Clyde Eckhardt,
Chicago manager. ' -

The idea was tied up to the showing of
'"The White Moll" by a request to each
of the writers that she see the production
and forward her opinion of it to Miss
White. So generous was the response
to this request, it is said, that, instead of
being transferred to the Alcazar. Moir's
theatre in Madison street, on the follow-
ing Sunday, the picture was held over
until the following Tuesday, when the
transfer was effected.*

Draws Residential Crowd

One of the features of the showing is
that a goodly percentage of the people
who have seen the production at both
the Alcazar and Boston have been drawn
from the residential districts, it is said.

As a result of "The White Moll" suc-
cess at the Moir houses. Manager Eck-
hardt reports unusual interest in the pic-
ture on the part of exhibitors.

"Heart of a Fool" Said
To Have Six Individual
Climaxes in Six Reels

According to a statement from May-
flower Photoplay Corporation, Allan
Dwan's "In the Heart of a Fool." pre-
sented by Mayflower and recently pub-
lished as a First National attraction, has
enough big situations in its 6.000 feet of
action to provide climaxes for six average
productions. Dwan's use of six individ-
ual climaxes in one picture marks a
departure in dramatic construction, it is
declared. The first dramatic highlight
depicts a mine explosion with the attend-
ant thrills of frenzied miners trapped to
death in the smoke-filled tunnels and
rescues in chain buckets. Closely fol-
lowing this comes a riot scene with mobs
battling in the streets. Another situ-
ation that promises to develop emotional
tensity depicts the villain about to toss
a little boy to the mercy of the mob.

Aside from the situations that draw
their strength from purely physical vio-
lence, the Dwan production presents
drama derived from a clash of wills, the
heartaches of unrequited love, the mad-
ness of a bereaved mother and the wreck-
ing of four lives by a beautiful but un-
principled woman.

w \ LL \ci: >l \« DON \ LD
\\ ho hn« been nlicned '»>' Mrtro to ■•In?
oppoNltr Mnjr AIIImoii in "Are All Men
Allkrr"

Vaughn of Kelso, Wash.,

Sells Company Interest

KELSO. WASH.— C. G. Vaughn,
well known motion picture exhibitor,
his disposed of his interest in Vogue
Amusement Company to his partners,
J. H. Boomer and Mrs. Maude Breb-
ner. He plans to leave soon for Cali-
fornia or Oregon to reside, and may go
into the producing business.

Vogue Amusement Company owns
and operates theatres in Kelso and
Rainier and in Clatskanie. Ore. Mr,
Boomer, who heretofore has devoted his
time to the Raimer theatre, will now
be located in Kelso.

' They 're Off

You've often read about the famous race
of the hare and the tortoise. Here is
Buck Jones, the Fox star, staging a
return engagement to satisfy himself
Aesop was all wrong.

C. B. C. Film Sales To
Handle "The Victim" in
Which Haines Has Lead

Joe Brandt, president of C. B. C. Film
Sales Corporation, announces that the
first feature production to be marketed
through this organization will be "The
Victim," a six reel photodrama.

The story is founded on real life and
was adapted for the screen by O. E.
Goebel. It was produced under the
supervision of Conde Pallen and Ludwig
Erb. Robert T. Haines plays the lead-
ing role. The C. B. C. Film Sales will
market this picture on the state rights
plan.

Robertson -Cole's "Iris"
To Be Forthcoming Soon

The screen version of "Iris", the
famous stage production of Sir Arthur
Wing Pinero, to be issued early this
fall by Robertson-Cole as a special
starring Pauline Frederick, has been
completed. It .will be received in the
East within a few days, and soon there-
after a publication date will be selected.

This will be the first of big pictures
which Miss Frederick will make for
Robertson-Cole under her new contract,
providing for not more than four pro-
ductions yearly. Willard Louis plays
opposite her in "Iris."

Improvements Costs $2,500

NOBLES VI LLE, IND.— A. M. Jones,
who recently acquired the Olympic the-
atre here, has announced that he will
reopen it in September, the date not
being definitely set. He has made im-
provements costing between $2,500 and
$:;.00(). The U. S. theatre, which he has
been operating for the last seven years,
will be closed.

EXHIBITORS HERALD

September 18, 1920

gnuuuuMuiuiuiiuraittHi^^

Welfare League for "U" Employes

Movement Started at Eastern Laboratories Expected

To Extend to All Departments of Organization With j

Social Side as Well as Benefits Offered to Members

iuuiuiiiuimiuviiiniiiimwifliiiiM

A MUTUAL welfare organization of
great scope and promise has been
organized by employes of the Uni-
versal Film Manufacturing Company, it
has just been announced. It is known
as the "Universal Mutual Welfare Asso-
ciation" and its purpose is to aid Uni-
versal employes who are sick or other-
wise in destress.

Although the organization had its
origin among the members of the night
force at the Universal laboratories, Fort
Lee, the idea has spread rapidly through
the rest of the factory and through the
Universal home office, the Big U Ex-
change and Universal's Industrial and
Educatienal Department

Will Extend Organization
Strongly backed by R. H. Cochrane,
the first vice-president of Universal, and
other Universal officials, it is expected
to become a world-wide organization
with active branches in every part of
the globe where Universal agencies are
located. Already steps have been taken
to organize branches of the Universal
Mutual Welfare Association in the fifty-
odd Universal exchanges throughout the
United States and Canada.

A. L. Mohan, the night superintendent
at the Universal Fort Lee factory, is
president of the new organization. Other
officials, all members of the factory night
force who organized the association, are
W. T. Richards, vice-president; F. Stock-
!ian, recording secretary; J. O'Toole,
financial secretary; J. Roth, treasurer,
and H. Truax, sergeant-at-arms. The
trustees are H. Quail, H. Webber and B.
Aubry.

The association has elected four hon-

orary members, as folows: Carl
Laemmle, president of Universal; R. H.
Cochrane, first vice-president; E. H.
Goldstein, assistant to the president, and
E. F. Murphy, general superintendent of
Universal's Fort Lee factory.

Plan Social Activities

The association in many respects is
similar to other sick and death benefit
associations, but has many other phases
which link it particularly with the Uni-
versal organization and which will make
it an important body in the film world.

One aspect of the association is its
club and social possibilities. Wherever
an organization of the Universal Mutual
Welfare Associatiofi exists there will be
regular meetings and social activities to
weld Universal employes together. Uni-
versal already has turned over one of the
large buildings at its Fort Lee factory to
the new organization. It is being fitted
out as a club room and assembly hall,
where the members of the association at
regular intervals will have the oppor-
tunity of hearing noted educators, finan-
ciers, men of affairs and motion picture
authorities on subjects of efficiency and
general interest.

Lincoln Theatre Is Sold

LINCOLN, ILL.— Mr. and Mrs. John
Peart of Gillespie, 111., have purchased
the Star and Lyric theatres from Isador
Burnstein and Joseph Keegan.

The two former owners expect to go
into a larger city and operate on a
larger scale. Mr. and Mrs. Joseph Fal-
letti of Washington, D. C, will assist
Mr. and Mrs. Peart in the management
of the two theatres.

Selznick Announces
46 Prizma Pictures

Company Declares Exhibitors
Find These Color Reels
• Of Great Value

A list of forty-six Prizma color sub-
jects, distributed by Select Pictures, has
been announced by the Selznick organ-
ization, because of the many requests,
it is stated, from exhibitors throughout
the country who have found the Prizma
short reels of great program value.

These subjects are as follows "Kil-
auea," "Skyland," "Catalina," "Every-
where," "Model Girls," "Trout,"
"Kiddies," "China," "Birds and Flow-
ers," "Hawaii," "Glacier Park," "Old
Faithful," " 'Gators," "Grand Canyon,"
"Oahu," "Japan," "Petrified Forest,"
"Heart of Sky Mts.," "Eden of Pacific,"
"Roof of America," "Last of Seminoles,"
"Marimba Land," "Cost of Care-
lessness."

"Out of the Sea," "John Burroughs,"
"Fishing at Otsu," "Apache Trail,"
"Monte Carlo," "The Orange," "Guate-
mala," "Elklands," "Magic Clay," "Re-
freshing Riviera," "The Coolie," "Aids
to Cupid," "Penny Wise," "Roosevelt
Dam," "Three Gobs," "Gowns Venus
Would Envy," "Memories," "Big Guns
of the Navy," "John Barleycorn,"
"Bretons of the Sea," "Deadly Dagga"
(split reel), "Death Where Is Thy
Sting?" and "Trouville, France."

Lewis J. Selznick announced some
time ago that he soon would have ready
for publication a screen drama in colors
in which Zena Keefe would have the
leading part.

Mermaid Comedy Sets New
Record, Company Reports

"Duck Inn," second of the Mermaid
comedies issued through Educational
exchanges and starring for Lloyd Ham-
ilton, has broken all records, it is
claimed, for the Cleveland territory by
being held over for the fourth consecu-
tive week at the Euclid theatre.

The Euclid has set aside several of
its precedents since Educational began
to publish comedies, it is declared. Each
of its pictures has been shown for a
minimum of two weeks, including Ches-
ters, Christies and Torchys and for the
first time in the history of the house
these pictures have been given a por-
tion of the advertising space. The
Euclid and the affiliated Loew houses i»
Cleveland have a contract for the entire
output of comedies published through
Educational.

Chesters Move Hollywood
Offices to Own Building

C. L, Chester is in the new Chester
Administration building just completed
at 1438 Gower street, Hollywood, Cat,
where the Chester Outings, Chester
comedies and Screenics will be cut, titled
and shipped under his personal super-
vision.

Kunsky May Get Regent

DETROIT, MICH., Sept. 8.— It is
understood that Kunsky-Butterfield have
offered to take over the Regent theatre,
which is being erected at Crescent street
and Bond avenue.

Miss Joyce is said to run the gamut of human emotions in the role of Helen
Reardon in this latest story of society, finance and politics.

Dead Men Tell No Tales

September 18, 1920 EXHIBITORS HERALD 83

THE TWO HAPPY COUPLES IN "SO LONG LETTY"

Left to right — T. Roy Barnes, Grace Darmond, Walter Hiers and Colleen Moore, who have the principal roles in the Robert-
son-Cole special, adapted from the popular musical comedy.

Robertson-Cole Officer Declares

"The Stealers" Is Company's Best

William Christy Cabanne Production Will Be Given
Its Premier Showing In Ball Room of Astor
Hotel, Friday, September 17

'The Stealers," the Robertson-Cole
special directed by William Christy
Cabanne, which is scheduled for early
fall, is declared by officials of the com-
pany to surpass anything ever offered
by the company since its entry into the
motion picture field.

The production is to be given its pre-
mier showing in the grand ball room of
the Hotel Astor, New York. Friday,
September IT. In announcing the show-
ing, Robertson-Cole declares it is calling
the attention of the exhibitors to a pro-
duction "which represents the best
example, up to this time, of the sort of
picture it desires to release."

Action Among Everyday People.

"The theme of 'The Stealers', upon
which Mr. Cabanne has been working
for two years, was laid before Robertson-
Cole officials late in the spring," stated
an official of the company. "They saw
instantly the limitless possibilities of
the story. So certain was Mr. Cabanne
of his ground, and so well did he have
this subject in hand, that the entire pic-
ture was perfectly visualized before it
was started. Counting preliminaries and
the period of cutting, four months were
put on the picture, which was made
entirely in the East.

" 'The Stealers' lays its action among
everyday people, and chooses a theme
which is as broad as all humanity, and
even more fascinating than the emotion
pf love which forms the basis of most
pictures. There are, of course, love
themes in it which inspire and entertain,
but the}' are only secondary threads
flaying across the dominating back-
ground of the powerful major theme.
Beyond playing skillfully with the emo-
tions, which are the media of appeal in
the so-called 'heart appeal' pictures,
'The Stealers' goes down deep into that
mysterious and unfathomed quality
which is called 'soul', always obtaining
its effects simply and directly, but none
the less impressively.

Settings Are Elaborate.

"Like the stories which have gone to
make up every big picture of the past.

tiiat of 'The Stealers' is simple. It deals
with elemental things and homely hearts.
For the most part it is a picture of the
open, startling by the realism with which
everyday occurrences and subjects are
handled. Elemental in its theme, by
an artistic process of selection it chooses
to lay itself close to nature and her
workings, and some of the biggest scenes
are those which show man in his eternal
struggle with the physical elements.

" 'The Stealers' is clothed in the elab-
orate settings which are characteristic of
Mr. Cabanne's work. In this production
Mr. Cabanne has had the chance of
producing a story bigger than anything
on which he ever had worked previously,
in fact a story which measures up to
the most successful ones of the decade.
Mr. Cabanne who is in point of direc-
torial service one of the oldest in the
industry has always been a man of vision
and initiative from very early manhood,
and his pictures have shown a definitely
progressive and steadily improving
quality."

Schenck Leases Plant to
Enlarge Talmadge Studio

(Special to Exhibitors Herald)

New York, Sept. 8.— The Oliver Film
studios, which adjoin the Norma and
Constance Talmadge plants, have been
leased by Joseph Schenck, president of the
two Talmadge companies. The plants are
being joined so as to enlarge the Tal-
madge studios to more than twice the
width of their present space. Mr. Schenck
will also have the dressing rooms of the
old Talmadge quarters torn out, and the
entire balcony floor converted into a suite
of offices for himself and his executives,
with the exception of the publicity depart-
ment, in charge of Beulah Livingstone,
which is being moved to the Oliver
building.

DEAD MEN TELL NO TALES

Will Offer Prize for
Most Artistic Picture

A. M. P. A. Committee Will
Report On Matter at
Next Meeting

The Maryland Institute of Fine Arts
will offer :i prize for either the most
artistic motion picture production of the
season or for the most attractive stills
from a production made during the year,
according to Professor Alom Benent.
head of that institution.

Committee Considering It

Professor Benent sought the sugges-
tions of members of Associated Motion
Picture Advertisers to aid in determin-
ing what the prize should be and the
definite purpose for which it should be
awarded. The matter of determining
the nature of the prize and the merits
on which it should be awarded has been
referred to a special committee, which
will report at the next meeting. The
committee includes Sam Palmer, R. S.
Scott, and P. A. Parsons.

At a recent meeting of the A. M. P. A.
the speaker was Rufus Steele, magazine
writer, motion picture author and pro-
ducer, who predicted that one of the
greatest possibilities in the motion pic-
ture world today is the production of
photoplays that deal with the industrial
life of the nation.

Would Banish Unrest

Mr. Steele said he had been making such
pictures largely "because of the fun he
got out of it." He declared industrial
films with a real story, not those which
merely give a technical illustration of
how soap or paper is made, would do
more to dissipate the feeling of unrest
now prevailing in the country than any
other thing.

"The main trouble between the em-
ployers and employees," said Mr. Steele,
"is that they do not understand each
other. They are all pretty good fellows
at heart. A motion picture with a real
story, showing all phases of a big indus-
trial plant, can do much to bring about
a better understanding."

Begin Hudson Building

HUDSON, N. Y.— Work has been
started on the new motion picture the-
atre to be erected up-town. Excavation
has been done and the foundation laid.

EXHIBITORS HERALD

September 18, 1920

Delivers the Goods

Fifty-Five Per Cent of Territory

Is Sold for First Schwab Picture

Joseph Klein, General Manager, Declares Ready
Market Is Found for Features Starring David
Butler— "Fickle Women" First Offering

Coincident with a general statement of
"prosperity" in the affairs of the recently
organized D. N. Schwab Productions,
Inc., Joseph Klein, general manager, an-
nounces that business has "surpassed all
expectations" in the state righting of
"Fickle Women," starring David Butler.

Fifty-five per cent of the territory on
this, their first picture, has been closed,
while the outlook for the remaining 45
per cent indicates that it will not be
long before a complete list of the dealers
who have already purchased it, and will
handle the first Schwab productions
throughout the United States, will be
completed. Unsolicited inquiries have
been received from South America, Mex-
ico and European buyers.

Is Based on Post Story

"The reason for this," declares Mr.
Klein, "is that we have endeavored and
succeeded admirably in producing a
clean, wdiolesome production, sustained
from every critical standpoint, from
Sophie Kerr's story published in ' the
Saturday Evening Post: Its transposi-
tion to the screen has created the de-
mand through its representative qualifica-
tions and has surpassed all expectations."

In addition to "Fickle Women," adds
Mr. Klein, they will shortly publish two

more features, also with David Butler
in the leading roles. They are "Girls,
Don't Gamble," and "Smiling All the
Way."

As instanced in "Fickle Women," the
desire of the producers has been to se-
cure their material from representative
reading publications. The producers
again have gone to the Saturday Evening
Post for their material in the filmization
of "Girls, Don't Gamble." The author
is George Weston, and it was current
week of April 24, 1920, under the title,
"Girls Don't Gamble Any More."

David Butler Heads Cast

Its cast is headed by David Butler.
His efforts in films prior to this em-
brace his career under the personal direc-
tion of D. W. Griffith, King Vidor,
Maurice Tournier, Universal and Selz-
nick. The feature has been directed by
Fred J. Butler, David's father, the
former's record as a director of dramatic
legitimate attractions embracing a span
of 25 years on the Pacific Coast for
Oliver Morosco. The third feature, as
well as the other two, offers David
Butler.

The continuation of David Butler's
contract with the producers was also an-
nounced by Mr. Klein, who states that
"they" will continue the making of pic-
tures with the former as star.

"Golden Trail" Lends Itself Well To

Exploitation, Claims Arrow Official

CHARLES RAY
Handing the first prints of "45 Minutes
From Broadway" to Col. Fred Levy of
Louisville, Kj., holder of the Associated
First National Pictures franchise for
that territory.

September 12 Set by

Pathe for Publication
Of Americanism Film

Pathe Exchange, Inc., announces Sep-
tember 12 as the issue date of "The Land
of Lafayette," the patriotic film contri-
buted by Pathe to the Americanism com-
mittee of the industry, organized to co-
operate with the committee on education
of the senate and house in an Americani-
zation education campaign.

Fatherless Children of France, Inc., a
National society which raised funds for
the adoption by Americans of French war
orphans, has endorsed "The Land of La-
fayette" and will cooperate with the ex-
hibitor through its committees throughout
the country. The picture shows all phases
of the July 4 celebration in Paris this year,
when in a huge pageant, the orphans of
France gave thanks to their great bene-
factor. Fatherless Children of France, Inc.
Franklin K. Lane. Chairman of the
Americanism committee, expressed entire
satisfaction with the picture from the
standpoint of its fitness to accomplish the
aims of the educational committee.

Sells New Grand Theatre

WOLCOTT, IND. — T. H. Mount, who
has owned and operated the New Grand
theatre here for the last year, has sold
it to the Hornbeck Amusement Com-
pany, the owner of the theatres in Lafay-
ette and other towns. The new owners
took possession late in August, closed
for repairs, and reopened the house Sep-
tember J.

"The Golden Trail," which Arrow
Film Corporation is giving extensive
advertising and publicity, is a convincing
story of the Far North, according to -an
Arrow official.

The story lends itself admirably to
exploitation as well as publicity, it is
declared. The Arrow official points out
that the attractiveness of the story lies
in the fact that part of it is written
around life in the East and the major
portion around life in Alaska.

Film Is Realistic.

An audience in reviewing this produc-
tion will not be left with the reminder
that this is merely a picture or the con-
ception of some author, the statement
says. It is said that the production is so
realistic that the witness is drawn into
the very life of the characters them-
selves.

Jane Novak, who is starring in this
production, is known as a box office
star, and her name can be used effec-
tively in all advertising and exploitation.
Arrow has just issued a sixteen page
exhibitors campaign book. This cam-
paign book contains sufficient publicity
material and advertising ideas to enable
the exhibitor to play this production big,
it is declared.

The cast of "The Golden Trail" is in
itself of sufficient value to bring forth
praise on the production. Such players
as Jack Livingston. Jean Hersholt, Bert
Sprotte, Otto Natieson, Broderick O'Far-
rell and William Dille are included in
the cast.

Territory Is Selling.

The picture, according to the Arrow

official, may be classed as one of the
big productions offered to the campaign
of the independent field of pictures.
Constant inquiries regarding territory
available are being received at the Arrow
offices, and according to the Arrow offi-
cial, who has made the foregoing state-
ments, all the territories on this pro-
duction will be disposed of within a
short time.

The story is of Jane Sunderlin. a
beautiful college girl who is loved by
two men, one a scoundrel and the other
a conscientious young student. The
scoundrel succeeds in causing Jane to
lose her faith in Dave, the other lover.
He leaves for Alaska and after two
years his acquaintance with the scoun-
drel is renewed under different circum-
stances. Jane meanwhile is made to see
that her lack of faith was not warranted,
and the young couple are eventually
reunited.

Next Harold Lloyd Comedy
Published September 26

"Get Out and Get Under," second of
Harold Lloyd's new series of two-reel
comedy specials for Pathe distribution, is
to be published on September 26. "Get
Out and Get Under" follows "High and
Dizzy" in the list of Lloyd issues. Pathe
has laid out an exploitation campaign for
the new special that overshadows any it
has ever advanced on a comedy, officials
say.

DEAD MEN TELL NO TALES

September 18, 1920

EXHIBITORS HERALD

Goldwyn and Weiss Are to Occupy
New Offices Within Two Months

Both Buildings, Nearing Completion, Are Located
in South Wabash Avenue District Where Most
of the Film Offices Will Be Housed

Each week plans are announced for
the erection or remodeling of a building
in South Wabash avenue, Chicago, which
will form a part of the exchange colony
in that district.

Goldwyn Pictures Corporation is re-
modeling a structure at 800 South Wa-
bash and present plans are to transfer
their local offices to the new headquar-
ters on about November 1.

Weiss Buys Property

Harry Weiss, president of Superior
Screen Service, announces that he has
purchased property at 21 East Seventh
street, which is in the same territory.
Contractors already are busy remodel-
ing the building. The project involves
an expenditure of $200,000.

The Goldwyn structure will be known
as the Goldwyn Building and will con-
tain 9,600 square feet. Space in the
building will be leased to other motion
picture concerns.

On the second floor of the new ex-
change will be a projection room. Ade-
quate equipment and excellent office ar-
rangements will be supplied for the Gold-
wyn offices, which will occupy the first
floor.

To House Four Firms

The Weiss building will house Su-
perior Screen Service, National Ex-
changes, Inc., Harry Weiss, Inc., and
A-W Enterprises. The building will
afford 10,000 square feet of space for
the four concerns. The latter three en-
terprises are controlled by Weiss and
will be in operation shortly. The new
offices will be occupied on October 1.

The present location of both the Gold-
wyn and Weiss exchanges is 207 South
Wabash avenue, in the Film Exchange
building.

Film-Lore Combines
With Congressional

Merge Interests "To Do Big
Things on a More Elab-
orate Scale"

Film-Lore Production Company of
New York and Congressional Film Cor-
poration of Washington have merged.
The name of the new organization is
Film-Lore Congressional Productions,
Inc., capitalized at $500,000.

A. A. Stuart Is President

The executive staff of the new organ-
ization comprises people who have an es-
,fablished reputation in their particular
fields. Alexandre A. Stuart, as presi-
dent, together with J. A. Fitzgerald, as
vice president, and N. B. Corrigan, as
^secretary and treasurer, head the new
organization. The general manager is
T. J. Hall.

The organization considers itself for-
tunate in having obtained the services of
L. Grandin Grossman, counselor of
prominence, who recently was mentioned
for the office of district commissioner of
Washington, D. C. Eric Cederberg will
take charge of the photographic work.
No Change in Policy

In speaking of the new combine, Mr.
Stuart said: "This combine does not
constitute a change in policy, but an ef-

fectuation for big things on a more
elaborate scale. We have an unusual
organization of people of broad experi-
ence and scholarship in this field, and we
feel confident that in our forward strides
our productions will fill a much felt
want. We purpose big things, and shall
endeavor to produce features that will
contain every element of box office at-
traction."

The initial production will be A. A.
Stuart's "Brain Cinema."

Army to Use Films

In Vocational Work

(Special to Exhibitors Herald)
WASHINGTON, Sept. 8.— The War
Department, realizing the importance of
motion pictures in educational work, will
equip some of the army courses with sets
of films, by which soldiers taking occu-
pational training can more readily absorb
what is before them. There are 107
courses in the army now, ranging from
agronomy to zoology, and 105,000 sol-
diers are receiving instruction either
along vocational lines or in general edu-
cation.

It is announced by Major General P.
C. Harris, the adjutant general of the
army, that Bray Pictures Corporation,
of Ne>v York City, has received the con-
tract to make these films for the auto-
motive department in the vocational
schools. An order has been placed for
making thirty-five complete sets, each
set containing ten reerS, to be used for
instruction. The films are valued at $800
a set.

New Company Buys

Interests In Chile

Many Theatres Are Owned By
Organization on South
Pacific

Chilean Cinema Corporation, incorpo-
rated in Delaware, with a capitalization
of $100,000, has bought out the interests
of the motion picture business in Chile
of the Empresa de Teatros y Cinemas,
Ltda.

The last mentioned company is said
to be the largest film distributing organ-
ization and theatre owners on the South-
ern Pacific Coast. They have many
branches throughout the territory of
Chile and own quite a number of high
class theatres. They control the exclu-
sive exhibition rights of the Paramount
Artcraft productions, as well as the Vita-
graph output. They recently have ac-
quired exclusive rights on the Realart
and Universal productions.

The negotiations have been consum-
mated through the medium of Sr. Edu-
ardo Rodrigo, whose offices are in the
Candler building. 220 West 42nd street.
Sr. Rodrigo is the manager and special
representative of the said Empresa de
Teatros y Cinemas, Ltda.

Charles Ray's Newest Is

To Have Southern Local

Charles Ray is hard at work on
"Nineteen and Phyllis," by Frederick
Stowers. The scenes are laid in a small
Southern town. The leading feminine
role is taken by Clara Horton, who
starred in Rex Beach's "The Girl from
the Outside," played Youth in "Every-
woman," and had an important part in
"The Little Shepherd of Kingdom
Come." George O. Nichols, Cora Drew,
Lincoln Stedman and Frank M. Norcross
are others of the cast.

CANNED DRAMA FOR THE ATLANTIC FLEET

Sailors from U. S. navy receiving Fox films at the Fox studio in West 55th street.
New York City, for distribution to ships with a "fade-in" of one of Uncle Sam's
battle cruisers.

EXHIBITORS HERALD

September 18^1920

D3 Oja,

llllllllllllllllllllllllllllllllllllllllllllllllllllllllll^

OF PICTURES OF THE WEEK

iiiiuiiniiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiii^

FLORENCE LAWRENCE, dramatic critic of the
Los Angeles Examiner, is offering one dollar each
for reviews of motion pictures submitted by readers
of the paper who are also motion picture followers.
The purpose stated is the stimulation of interest in
the screen and the cultivation of an analytical at-
titude on the part of the public.

The latter is unimportant. Even' exhibitor is
interested in the former.

With American newspapers steadily increasing the
space devoted to motion pictures it should not be
difficult to persuade most papers to adopt the idea.
In most cases it will be found a paying proposition
for the exhibitor to pay the necessary dollar if this
is found necessary, the number of awards made daily
being limited to suit the individual preference.

"HOMESPUN FOLKS" (Associated Producers)
serves excellently as an introduction for the new trade
mark to American screens. It is a finely produced
story of the type indicated by the title and should
go down in history as one of Thomas H. Ince's best
contributions to the screen. Lloyd Hughes has the
chief role and scores heavily. Support and pro-
duction are of high order throughout.

"HALF AX HOUR" (Paramount) contains in-
sufficient actionable story body to thoroughly satisfy
the demands of the five-reel footage. Dorothy Dalton
gives a standard characterization in the leading role
and support is average, but the whole is mechanical
and makes no great claim upon the interest. Sir
James Barrie's name as author provides additional
advertising material.

"THE WOMAN IX HIS HOUSE" (First Na-
tional) presents Mildred Harris Chaplin in what
seems destined to be pronounced the best picture of
her career to date. It is a powerful domestic story,
told in finely executed continuity and against excel-
lent background. It will doubtless stand out as one
of the big features of the season.

"GIRLS DON'T GAMBLE" (D. X. Schwab Pro-
ductions, Inc.) is unique in its combining of comedy
and drama, with David Butler appearing to ad-
vantage as the hero. Distinctly unusual in form and
production, as well as in story, it is at once a novelty
and good entertainment.

"THE JAILBIRD" (Paramount) disappoints
when compared with "2314 Hours Leave" and other
earlier productions staring Douglas MacLean and
Doris May. The former is most prominently featured
in the production, but the story lacks freshness and
gives MacLean little opportunity for display of his
peculiar talent.

"THE VEILED MYSTERY" (Vitagraph) is a
fifteen episode serial with Antonio Moreno as a star
that should be described in superlatives as a con-
tinued weekly feature. Dangers and hazards, adven-
ture and mystery are present in wholesale quantities
and- the interest is held constantly throughout the
episodes viewed. It slum Id appeal to the general
patronage and lie enthusiastically received by the
serial following.

"CUPID, THE COW PUNCHER" (Goldwyn)
is a Will Rogers feature with its usual attendant
rope-throwing and broncho busting, cow boys out
for a lark and Cupid as a matchmaker. He meets
his first troubles in this capacity in attempting to
get a wife for himself. There is one scene of a
"fliver" lasooed and left to run itself down in a
circle that will reach far into the favor of the western
star's admirers.

"GUILTY OP LOVE" (Paramount) should
please every audience, particularly the family patron-
age. It presents the problem of a man's selfish love
and a women's complete affection with the final re-
generation of the former and the reunion of their
hearts and loves in that of their child. Scenes laid
in Florida are lavishly beautiful. There are appeal-
ing touches of child life with little Douglas Desmond
doing good work as the child.

"THE ADORABLE SAVAGE" (Universal) with
Edith Roberts in the title Tole, presents an attractive
star in a picture superior in its background of native
intrigue and romance in the Fiji Islands, with a
white man and native ruler rivals for the love of
the girl. A hurricane vividly reproduced and in-
luding a typhoon and tidal wave and scenes in tropi-
cal forests and along coastlands form a fascinating
setting. One of the most interesting pictures of the
season.

"SWEET LAVENDER" (Realart) with Mary
[Miles Minter, is one of the most wholesomely pre-
sented screen plays of the moment. The star plays
with Harold Goodwin and the two are youthful lovers
whom the interference of well-meaning but meddling
elders hinder in their romance. The play carries all
the atmosphere of an old fashioned garden. It should
please every sort of patronage.

"THE STREET CALLED STRAIGHT" (Gold-
wyn), a screen version of a book by Basil King that
has had wide popularity and should augment the
picture's intrinsic value, will particularly please the
superior patronage. It is high grade drama and
presents the story of a girl whose pride, interfering
with her heart affairs and her father's business, is
finally humbled to happy end. It is a society drama
with Xaomi Childers doing excellent work as the
featured plaver.

"BIG HAPPINESS" (Robertson-Cole) is an ex-
cellent picture for general circulation, for it presents
Dustin Farnum at his best in a story that carries an
appeal. The star is given a worthy supporting cast,
members of which have carried prominent roles in
other fine productions.

"LAHOMA" (Pathe) upholds the Edgar Lewis
standard of artistry and brings to the screen an at-
traction of unusual power. Special emphasis must
l>e placed upon the fine production which prevails
throughout, though the work of Peaches Jackson,
Louise Burnham and Russell Simpson is of first
water merit. The feature is in seven parts and worthy
of the footage. Its box office record should be an
enviable one.

Edith Roberts in

THE AD0H4BLE SAVAGE

Five-part drama; Universal.
Directed by Norman Dawn.
Published in September.

OPINION: A story of the South Sea
Islands, with Edith Roberts giving the
best performance of her career in the
most promising role to which she has
been assigned to date. "The Adorable
Savage" merits the praise accorded by
first-run exhibitors contributing to the
"What the Picture Did for Me" depart-
ment of this publication in the present
issue. These comments are worth read-
ing.

The picture speed> along by leaps
and bounds. Hardly is the breath caught
again after one turbulent plunge into
the spectacular, before it is suspended
with another bit of intense drama. The
pinnacle of excitement is reached in a
wild and furious tropical hurricane, with
a typhoon and tidal wave thrown in for
good measure. An attempted murder of
the heroine and the saving of her life
by her rival, the former's hap into the
sea from a high cliff, all lend to the
thrill succession. And the whole moves
>wiftly over a background of tropical
beauty — rocky shores and surf, caverns
and coves, cocoanut plantations, rubber
groves, wild sea birds, baby pelicans and
seals, sharks, cockatoos and other ad-
juncts of a typical Crusoe's island.

In these things are suggested many
exploitation ideas, and the sacred "meke"
dance which the star executes offers an-
other opportunity for attendant features
reproducing it. Things that happen are
many times startling, sometimes grue-
some, but never repellant. Indeed, both
director and photographer are entitled
to praise for the excellence with which
they have organized their material.
Titles are especially good.

The tropical hurricane with its light-
ning play, sweeps of rain and waves,
bending of great trees and de>truction
of huts and homes, is highly graphic in
its reality.

Edith Roberts achieves a considerable
triumph in her work. It is no mean task
to keep the character of a cultured
>chool girl in England when she is
plunged hurriedly into the native ele-
ment of her people, the Fiji Islanders,
and she capitally accomplishes it.

Jack Perrin plays the leading mascu-
line role with dash, spirit and skill. Frank
Mayo as Maddon, rascally manager of
the Thurston plantation, manages a dis-
agreeable character worthily. Arthur
Jones, Dick Cummings, Thomas Rea
Sfnd Cellc Kipikona carry other parts
commcndably.

SYNOPSIS: Marama Thurston, edu-
cated in an English boarding school,
^irst becomes aware that she is a half-
caste native of the Fiji Islands when her
father summons her home from school.
Shocked at the revelation, she decides to
be wholly brown, rather than part white,
and her breed is the bar sinister always
impending between her and happiness.
Milton Templeton, a white man of mys-
tery on the island, is rival for her love
with Ratu, a tribal chief. As she is about
to yield to the latter's persuasions and
become his queen, a series of dramatic
happenings interrupt proceedings which
end in the rescue of Templeton ;md the

girl and the former's freeing of the
charge of murder which brought him to
the islands, and the departure of the two
for England and happiness.

Lloyd Hughes in

HOMESPUN FOLKS

Six-part comedy-drama; Associated Pro-
ducers.

Directed by John Griffith Wray.
Published August 31.

OPINION: A perfectly balanced all-
star cast with each player admirably
suited to his role is one of the features
of "Homespun Folks." Lloyd Hughes
as Joel Webster, the farmer district at-
torney, may really be considered one of
the most promising of stars. Hughes is
a comparatively new comer to the screen
but he scores heavily in this production.

I tiith Roberts in a scene from ''The Ador-
able Savage (Universal).

"Homespun Folks" is a homely rural
picture which holds the interest of the
spectator from start to finish. The pho-
tography in many instances is superb
and in general very good. The location
and sets are remarkably good and the
direction is admirable. All in all it is
one of the season's pictorial treats.

The entire cast of this production is
well chosen and their acting is of ster-
ling character. It is directed by John
Griffith Wray. the story by Julian
Josephson.

It serves excellently as the introduc-
tion of Associated Producers to the
theatre man and to the public. "Sure
fire" as concerns entertainment value,
the production bearing the new trade
mark should identify the insignia with
"good pictures" in the public estimation.

SYNOPSIS: Joel Webster, farmer
boy, is admitted to the bar and leaves
home when his father objects to having
"a fool lawyer" in the family. Arriving
at Gatesville he meets Beulah Rogers,
daughter of Pliny Rogers, newspaper
editor and a Democratic, who breaks up
the intimacy between Beulah and Joel
when he learns that Joel is a Repub-
lican. Election time arrives and Rogers'

attacks forces the withdrawal of Hilary
Rose. Republican candidate for district
attorney, whereupon Joel is put up as
an emergency candidate and is elected.
Rose visits Rogers to seek revenge and
accidentally shoots himself, but a dis-
charged printer accuses Rogers of the
crime. Joel furnishes bail and proves
at the trial that the printer testified
falsely, obtaining Rogers' release. Then
the townsfolk hear of the bail and at-
tempt to tar and feather Joel. Beulah
comes to the rescue, making the printer
tell the whole truth, and the ending is
happy.

Mildred Harris Chaplin in

THE WOMAN IN HIS HOUSE

Six-part drama; First National.
Directed by John M. Stahl.
Published in August.

OPINION: Louis B. Mayer is to be
congratulated on his presentation of
"The Woman in His House." a Mildred
Harris Chaplin production in which the
star has wonderful opportunities for
dramatic effects to which she rises. It
is supposed to be a true life story of a
neglected wife, a husband of science and
a philanderer.

Mrs. Chaplin has never been seen to
better advantage than in this produc-
tion. Her work is of exceptional merit
and she is photographically very pleas-
ing to the eye. She wears gorgeous
gowns and furs which she displays to
admirable advantage.

The picture has a prologue which pre-
sents the opportunity for considerable
melodrama and also serves to introduce
the theme that "love is the greatest
thing in the world."

There is a child actor in the produc-
tion that really does some very clever
and commendable work. The titles are
extremely good and put over without
much difficulty "the message." The pic-
ture has appeal for both men and women
and will undoubtedly be one of the sea-
son's great successes. From a tech-
nical standpoint it is far above the aver-
age of the standards required today and
the direction of John M. Stahl is most
praiseworthy. The sets are lavish and
the exteriors chosen with unusual care.
Photographically the picture is wonder-
ful and the lighting effects are worthy
of special mention.

SYNOPSIS: With the coming of a
little son, Phillip and Hilda drift slowly
apart, the former, a doctor, giving most
of his time to his work and permitting
Peter, his friend, and Robert, a lounge
lizard, to occupy his wife's time. When
Peter sees the trend of feeling between
Robert and Hilda he seeks to bring about
a better understanding between husband
and wife, but an epidemic of infantile
paralysis absorbs the physician's time
and he neglects his wife. Their own
son is finally stricken and Hilda leaves
his bedside as she believes he has died.
He is revived, however, and his father
devotes every moment of his time for
weeks to bringing about a cure, but the
child is hopelessly crippled. Peter even-
tually brings about a meeting between
Hilda and the child and the work that
science has failed to accomplish is done
by love. The conventional ending en-
sues.

EXHIBITORS HERALD

September 18, 1920

Dorothy Dalton in

GUILTY OF LOVE

Five-part drama; Paramount.
Directed by Harley Knoles.
Published in September.

OPINION: How the selfish lover who
takes all and gives nothing can drive the
barque of love against the shoals of
trouble is the circumstance made the
keynote of this domestic drama, above
the merit of the average picture of its
sort.

Dorothy Dalton and Edward Langford
portray the lovers, and little Douglas
Redmond as the small boy David, their
son, has a role that he plays with more
ability than the usual juvenile.

The play follows a familiar formula —
that of the governess in the home of
wealth wronged by a young man in the
family, pride preventing his doing the
honorable thing after the enforced mar-
riage, until his own heart brings him to
the realization of his love and sends him
seeking his family. From this point the
suspense is continual, for just howr the
penitent man will melt the coldness of
the aggrieved woman, willing to live
with him only as the mother of their
child, presents a puzzling hypothesis.

Events move from the first with agree-
able rapidity. The pleasantness of open-
ing scenes in the attractive New Eng-
land home of the girl is increased when
scenes shift to the Florida home of
wealth. In and about it are presented
beautiful exteriors.

Dorothy Dalton is especially appealing
in her appearances with the children in
the cast. She combines a tender ma-
ternity with the emotional force which
she excellently moderates, doing particu-
larly good work as the wife when she
persists in her aloofness from her hus-
band until the depth of her affection as-
serts itself. She plays with a dramatic
force at no time too heavily stressed.
Her support is admirable. Edward Lang-
ford presents a finished skill, and the
cast includes also Julia Hurley, Charles
Lane, Alice Cooper Clift'e, Augusta An-
derson and Lawrence Johnston and Ivy
Ward, who play children's parts well.

The picture should receive cordial wel-
come from the general audience. Men
and women will appreciate the heart en-
tanglement and children will be pleased
with the scenes showing the children's
party, the picturization of a fairy tale
about a beautiful princess and her lover,
and the schoolroom with its class of
youngsters. The patron particular about
portraiture and photography should be
well satisfied.

SYNOPSIS: Thelma Miller, going
into the Florida home of Goddard
Townsend as governess to his grand-
children, is met, loved, betrayed and de-
serted by Norris Townsend, the chil-
dren's uncle. Learning later that there
is to be a child, Norris expects to marry

her. but the interferences of his father
and sister persuade him to approach
Thelma with a proposition to buy her
off. She forces the marriage at the point
of a gun, then' leaves Florida. Five
years later the repentant Norris ends a
long search for his wife and child in
the western town in which they are liv-
ing. For the boy's sake Thelma goes
back to the Florida home, but only as
the mother of the child. Affairs reach a
critical state when the anxiety over a
near accident with which the little son
meets reunites the two in the tenderness
of their first love.

THE STREET CALLED
STRAIGHT

Six-part drama; Goldwyn.
Directed by Wallace Worsley.
Published in August.

OPINION: That "the street called
Straight is the safest and surest route
from point to point" is the lesson car-
ried through this picturization of Basil
King's storjr. Goldwyn has preserved
its superiority of literary structure in the
presentation of its scenes on the screen
after a manner that will more than please
the particular patron.

Tt is high grade throughout. The as-
sembly of players is a decidedly happy
choice. Naomi Childers and Irene Rich
in the impersonations of Olivia Guion
and Drusilla Fane, present a perform-
ance above the average skill. They have
a refreshing difference of style in their
graceful dignity and trimness. Their
standard is well approximated by the
men of the cast — Charles Clary as Henry
Guion, Alec B. Francis as Rodney Tem-
ple, Lawson Butt as Colonel Ashley, and
Milton Sills as Peter Davenant. Lydia
Yeaman Titus as Aunt Vic completes
the coterie of skillful players.

The play is built about the rendering
of service by Peter Davenant, whose un-
swerving determination to walk the
straight and narrow path of life wins
him its coveted things, by reason of the
character that his creed inspires. He
meets with hindrances, but finds "the
lights that guide along the way" in the
compensations that come to him, chief
among them the love of Olivia.

Settings have a dignified richness and
artistic effect becoming to the theme
and the style of the play. Photography
is very good, a number of interesting
effects in portraiture being achieved in
the close-ups of leading characters. The
women arc elegantly gowned and at-
tractive.

The play offers a suggestion in ex-
ploitation to the manager who can enlist
the interest of a local clergyman, tell
him the story of the play and get him
to use it as a sermon subject.

The play will appeal particularly to
the high class patronage, although its
contest over the reparation of the lost
Guion fortune will keep the closest in-
terest of the patron who likes the work-
ing out of a complex situation.

SYNOPSIS: Henry Guion, last of an
honored race, finds prison threatening
him for embezzlement of funds of his
friends. He prays for a miracle, and
Peter Davenport, protege of his cousin.
Rodney Temple, comes to the rescue and
loans him the half million to carry him
over his crisis. The pride of the daugh-
ter, Olivia Guion, which has previously
made her spurn Peter as a lover, threat-
ens the first obstacle in the plan. She is
persuaded to withdraw her objections,
especially when she finds that Daven-
port is only out to do a good turn, ask-
ing no collateral, only her happiness.
Colonel Ashley, her English fiance, tries

to be chivalrous in shouldering the loan,
but his persistence is overruled, Olivia
discovers at last her real love for Daven-
port, and there is promise that the re-
jected suitor will console himself with
Drusilla.

Mary Miles Mirtter in

SWEET LAVENDER

Five-part drama; Realart.
Directed by Paul Powell.
Published in September.

OPINION: That the "puppy love" of
youth and maid is often of a strength
not accredited it by elders who seek to
guide the young people — and inciden-
tally hopelessly tangle things — is worked
out herewith in one of the season's most
wholesome pictures.

There is a great favor at the moment
among picture patrons for the hero of
college age and the girlish sweetheart,
and pairs of youthful players are com-
ing to the fore continually, doing work
that is increasing the popularity of the
sort of pictures in which they play. Here
Mary Miles Minter, whose abilities have
established her standing, is aided by
Harold Goodwin.

Scenes are laid in the boarding house
in a college town where the aunt of
Lavender Holt (Mary Miles Minter) pre-
sides over a lively family of college
boys and one absent-minded professor.
Then they shift for the brief ending to
the home of wealthy friends, where
comes the reunion of the separated
lovers.

The picture is an adaptation of the
stage play by Sir Arthur Wing Pinero,
and takes its title from the name of the
heroine.

Milton Sills plays the part of Henry
Wadderburn, Clem Hale's guardian, in
his customary finished style. Jane Wat-
son appears as Ruth Holt, and Theodore
Roberts plays the part of the professor,
giving a refreshing interpretation.

There are bits of fun in the pranks
of mischievous college boys and a tug
at the heart strings comes now and then
as the pathos of the situation between
Lavender and her young lover is
stressed. Art titles are a succession of
flower pictures that make for interesting
novelty. Titles are in the vernacular of
youth, and there has been creditable
care taken in making them accord with
youth's range of vocabulary.

SYNOPSIS: Because Henry Wadder-
burn cast out his wife, her sister, as
his unequal, socially, Ruth Holt, has kept
him in ignorance of the existence of his
daughter, born after the mother fled to
her for care. When he re-enters her
life a number of years afterward as the
guardian of Clem Hale, the lad who
seeks to marry her young "daughter,"
she refuses her consent to the union.
When Wadderburn's objections to the
girl as the boy's social inferior are over-
ruled and other obstacles in their path
of joy removed, the mother still holds
back her consent. Finally she is per-
suaded of her wrong to the young peo-
ple, and with their reunion comes the
revelation to Wadderburn that Lavender
is his daughter, not her's.

W DON T FORGET^

¥ it happens- only 1

f ONCE

ITO EVERY
WOMAN J

DEAD MEN
TELL NO

September 18, 1920

EXHIBITORS HERALD

Douglas MacLean and Doris May in

THE JAILBIRD

Five-part comedy-drama; Paramount.
Directed by Lloyd Ingraham.
Published in September.

OPINION: While "The Jailbird"
cannot be classed with "23^ Hours
Leave," "What's Your Husband Doing?"
or "Mary's Ankle," as concerns enter-
tainment value, it is acceptable enter-
tainment. Those who have not seen the
star's previous productions will doubt-
less call it good.

There is a lack of freshness in the
story its.elf. The star appears as a modi-
fied "Jimmy Valentine," who escapes
from prison, going to a small Kansas
town where he has inherited a down-at-
the-heel newspaper and a piece of seem-
ingly worthless property. Here he meets
the girl in the story, fails in his efforts
to go straight and promotes an oil
swindle which terminates in the ap-
proved manner with the discovery of oil
upon his land. As the picture ends he
returns to finish his interrupted jail
sentence.

Douglas MacLean is the featured
player throughout. Doris May is given
comparatively little footage, but makes
good use of it. The former's work does
not measure up to the standard set by
earlier performances, probably because
the story affords him limited opportu-
nities.

When the small town phase of the
continuity is reached a number of small
town characters interpreted in capital
manner by supporting players provide
considerable amusement. It is in this
aspect, rather than in story or stellar per-
formance, that the picture makes its best
appeal.

With the memory of past productions
as a basis to work upon the exhibitor
who plays the picture should have no
difficulty in bringing big patronage to
the theatre during the run of the picture.
He should see the present publication be-
fore he begins his campaign and word
his promises accordingly.

SYNOPSIS: Shakespeare Clancy,
adroit in the art of opening safes, es-
capes from prison while his term has six
months to run and returns with
"Skeeter" Burns, a friend, who has just
finished his sentence, to Dodson, Kan.,
where he has inherited a run-down news-
paper and a piece of worthless real es-
tate. His first issue of the newspaper
antagonizes the population of the town
and he promotes an oil stock scheme to
obtain their money, erecting a drill upon
his property. When he has collected
money from practically all of the resi-
dents he prepares for the "get-away."
only to find that Alice Whitney, a young
lady whom he has come to love, owns
two thousand dollars worth of the worth-
less stock. The unexpected bringing in
of a gusher upon his property paves the
way for the happy ending, and he returns
to prison to complete his interrupted
sentence.

David Butler in

GIRLS DON'T GAMBLE

F"ive-part comedy-drama; D. N. Schwab
Prod.

Directed by Fred J. Butler.
Published August 31.

OPINION: "Girls Don't Gamble" is
an altogether satisfying and humorous
photoplay, unique in its treatment and
novel in its theme. "Girls Don't
Gamble" was adapted for the screen
from the story by George Weston under
the title of "Girls Don't Gamble Any
More," which ran in the Saturday F.i-en-
ing Post.

David Butler is particularly good as
Jimmie Fisher, the hero truck driver,
and the Misses Field, Haines and Knowl-
ton are very good as the daughters of
Wilbur Rathbone.

There is plenty of action throughout
the picture and a love theme which is
both humorous and serious. The pho-
tography is very good. Sets and loca-
tions are well chosen and the direction
by Fred J. Butler is worthy of special
comment. The picture is suitable for
any audience and will amuse and inter-
est everyone.

SYNOPSIS : Jimmie Fisher is a par-
ticularly fine specimen of farm manhood
who has a bent for mechanics and in-
ventive genius and cannot endure farm
life. During his spare time he saves
$300 which he invests in a second hand
truck. He overhauls this entirely and
gains considerable knowledge of truck
mechanism. While trying it out on the
highway a small boy runs in front of
the car. To avoid injuring the child he
swerves the car to one side and saves
the child, but his truck pitches over the
embankment and is totally wrecked.
Somewhat discouraged he leaves for the
city, obtaining employment as a truck
driver for a dry goods company. While
making a delivery for the company he
mets Alice Knowlton. She asks him to
call that evening. Her sisters and
mother ridicule her for falling in love
with a truck driver. Mr. Fisher. Sr..
the hen-pecked husband, sides with her
and lends her every assistance in meet-
ing Jimmie on the outside. Jimmie
wins a $100 prize in the dry goods store
for efficiency from the company which
manufactures Red Star trucks. Jealous
employes in the department store then
frame Jimmie stealing a package from
the truck for which he has receipted.
Jimmie cannot explain the loss of the
package and is discharged. He soon
gains employment for more money than
he has been getting from the Red Star
Trucking Company. Two employes of
Lattimer's department store, suitors for
the hand of Ethel and Madge Rathbone.
burglarize the department store. Jimmie
Fisher, while joy riding in a truck with
his fiancee, circumvents the robbers by

running his truck into theirs while they
are making their getaway with the
goods. There is a terrific battle between
Jimmie and the bandits but he over-
comes them. He finally becomes branch
manager and salesman for the Red Star
Agency and Jimmie wins the hand and
heart of Alice.

Babe Ruth in

OVER THE FENCE

One-part specialty; C. B. C.
Published in September.

OPINION: Babe Ruth, idol of base-
ball fandom, peer of batsmen with his
fifty-two-ounce bat, wielding the longer
and faster swing that has built his record
in the sport's history, is herewith offered
for a picture novelty at the summer's
end.

Introduced with a summary of base-
ball's beginnings and the records of
earlj- heroes of the diamond, the "miracle
man" comes to the front early in the
reel to demonstrate this and that angle
of his skill in batting practice and in
shots from real games. The build of the
210-pound hero, his sturdy calf that sent
him scuttling along in the forty-six
home runs he has made in this season's
games are shown in closeups.

It is safe to promise that even the
patron indifferent to the great Ameri-
can game will not be bored by this brief
sojourn in the sport world. It should
certainly meet the enthusiastic interest
of the millions of real ball fans the coun-
try over.

DEAD MEN
TELL NO
TALES

EXHIBITORS HERALD

September 18, 1920

Will Rogers in

CUPID, THE COW PUNCHER

Five-part comedy-drama; Goldwyn.
Directed by Clarence D. Badger.
Published in September.

OPINION: Will Rogers' roping of a
"flivver" and the comic complications
attendant thereupon furnish the chief
laugh in "Cupid, the Cowpuncher." His
spectacular riding along mountainous
ridges and down steep precipices sup-
plies the essential thrills.

The star is first shown in an exhibi-
tion of lariat throwing and throughout
the feature there are chances for show-
ing his skill at this and in riding buck-
ing bronchos. He meets them all after
a manner that supplies excitement and
interest. Between times he is personal
promotor of matrimony, a business in
which he is quite successful until he-
seeks a wife for himself. It is about
this difficulty that the story of the pic-
ture is wound.

Helene Chadwick in the role of Macie
Sewell plays opposite Rogers as Cupid,
and the cast includes Roy Laidlaw. Guin
Williams. Jane Starr, Nick Cooley and
others. Their support is capable.

Aside from the scenes where the cow-
boys take a hand to help Cupid win his
girl in a way that brought many a laugh
from an audience which viewed the pic-
ture at Rarbce's Loop theatre, Chicago,
some of the best humor is supplied in
the efforts of "Cupid" to dispose of gal-
lons of the remedies purveyed by a
traveling medicine show. He persuades
practically the entire male population of the
town that it is afflicted with the "blug-
gers," the while tipping them off that
the remedies, with a couple of raisins
added, make an interesting beverage in
prohibition territory.

Cupid's courting tune, "In the Shade
of the Old Apple Tree," is indispensable
accompaniment. Exploitation can fol-
low the character of the usual picture
that is colorful with western atmosphere
— cowboys, Indians, bronchos and lariats.

SYNOPSIS : Following his energetic
work to secure votes for her as "the
prettiest lady in town" when an Indian
medicine show offers a prize for that
person, the romance of Cupid Lloyd and
Macie Sewell progresses rapidly. It
hitches, however, when her father re-
fuses his favor, and when Macie becomes
possessed of the ambition to go to New
York to study for the opera stage. She
is encouraged in this plan by a rascallv
Easterner posing as a doctor. Cupid's
keenness discerns his real character.
While Macie scorns him, he keeps
watch of her and is on hand to inter-
rupt the pursuit of the girl by the doc-
tor when she starts East. Macie comes
sadly back home, and the skies of love
begin to smile rosily upon the two as
the picture ends.

Antonio Moreno in

THE VEILED MYSTERY

Fifteen-episode serial; Vitagraph.
Directed by William J. Bowman.
Published in September.

OPINION : In zestful race through
a series of hazards and adventures that
offer excitement in the way of mystery,
magic and melodrama in wholesale quan-
tities, Antonio Moreno comes to the
screen in his latest serial.

He is supported principally by Pauline
Curley and George Reed, and the three
are put hrough the paces of adventure
at a rate that rushes one surprise and
thrill upon the heels of another, keeps
action continually lively and proves the
abilities of the trio.

Beset by an enemy in the guise of a
mysterious person heavily veiled who for
many years has hounded his family and
brought misfortune to them, Moreno in
the part of Ralph Moore, a young col-
lege athlete, persists in a determined
effort to run down the troublemaker
despite hazards constantly endangering
his life and that of the two faithful
friends, Ruth Sawyer, his sweetheart,
and Tom, his colored servant. The
enemy began activities fifteen years be-
fore the opening of the story with the
kidnaping of Ralph's sister. His search
for her takes him into a series of
menacing situations and he is check-
mated at every turn by the veiled
enemy. Ingenious and fiendish snares
are laid to trap the hero — his
motor cars are burned as he rides
in them and sunk into quicksand,
launches at sea are sunk, towers are fired
and a variety of other schemes employed
to mitigate against the sister's rescuers.

Lovers of the mysteries and fascinat-
ing intrigues of the serial will find much
to appreciate in this picture, one of the
best serial issues of many months.

Dorothy Dalton in

HALF AN HOUR

Five-part drama; Paramount.
Directed by Harley Knoles.
Published in September.

OPINION: Sir James Barrie's "Half
An Hour" may be good reading and
may serve stage purposes capitally, but
it has hardly sufficient body for the five-
reel photoplay as which it serves Dor-
othy Dalton. As a consequence the
action moves slowly throughout and
coming events cast their shadows before
them rather too obviously for the best
interests of entertainment.

A careful introduction leads up to the
wife's decision to leave her husband,
from which time subtitles indicate the
passing of the minutes in the half hour
which it requires no trained deductive
powers to anticipate will terminate with
her return to domesticity and dutiful
wifehood. Such entertainment as is to
be derived from this point forward is
taken from study of the emotional act-
ing of the star and support rather than
story incident or plotted situation.

The work of the star dominates the
production. Those who appear in sup-
port satisfy but achieve nothing unusual
in the way of characterization or per-
formance.

As is customary in the star's vehicles
the mechanics of production are man-
aged in capable manner, with settings,
lightings, etc., up to standard. Though
no innovations are accomplished in this
regard, the production merits the de-
scription, "well staged."

The names of star and author are
practically the only advertising features
of moment. Patrons drawn because of
their liking for the work of either will

ANTONIO MORENO
Who is starred in Vitagrraph's "Tin-
Veiled Mystery".

probably pronounce the photoplay sat-
isfactorv entertainment.

SYNOPSIS: Lady Lilian Garson.
whose marriage to a man of wealth has
been marriage in name only and the
result of parental pressure, decides after
an unpleasant meeting with her husband
to accept Hugh Paton's proposal and
go with him to Egypt. He sails in half
an hour from the time she makes her
decision and she leaves a note for her
husband. with the jewels he has given
her, going to Paton's quarters, which
are "just across the square." He leaves
his apartment to get a cab and is struck
by an automobile and killed. George
Brodie, a friend of her husband whom
she has not met. brings the body into
the house and she returns to her home,
hoping to cover her secret. She is suc-
cessful in this, though she meets Brodie
at dinner, for he does not disclose the
facts in the case to her husband. De-
stroying the note she had left behind,
she realizes for the first time the great-
ness of her husband's love for her and
the ending promises happiness.

Century players in

BROWNIE, THE PEACEMAKER

Two-part comedy; Century.
Published in September.

OPINION: A humorous jibe at the
doctrine of the transmigration of souls,
with a 300-pound heroine lavishing affec-
tions upon a dog whom she believes to
be her reincarnated husband, is the out-
standing item in this comedy.

An interesting novelty is the dog's skill
in driving a miniature motor car down
a paved street, handling brakes and
wheel cleverly. Lively scenes center,
too, about the pursuit of an animated
string of link sausages that slides for
rods ahead of its pursuers with the agil-
ity of the canine from which it is pre-
sumed to have descended. There is a
certain laugh in the dog's disapproval
of the song of the entertainer at a party,
expressed in howls cleverly depicted.

Many comedies are being built abotit
trick animals, dogs particularly, and
Brownie is one of the cleverest of these
four-footed film folks.

r don't forget^
it happens- only 1
ONCE }

JO EVERY
L WOMAN I

September 18, 1920

EXHIBITORS HERALD

Thomas Meighan in

CIVILIAN CLOTHES

Six part comedy-drama; Paramount.
Directed by Hugh Ford.
Published in August.

OPINION: That clothes do not make
the man is the point which Thomas
Meighan goes to great lengths to prove
to his snobbish young wife in a picture
calculated to amuse every class of pat-
ronage.

It is an offering that combines the
absurdities of an ex-soldier in the world
war serving in the household of a society
girl whom he married in France, with
the softnesses of the real love between
them that comes into its own only when
her snobbishness is besieged and con-
quered by his democracy.

It is bright and moves rapidly. The
opening scenes in French trenches and
canteens have unusual presentation.
Photography is particularly good. Titles
nre apt and clever..

Tom Meighan is capitally cast as Cap-
tain Sam McGinnis, and Martha Mans-
field as Florence Lanham, his wife, is
exceedingly good to look upon. Marie
Shotwell, Frank Losee, Alfred Hickman
and Maude Gordon Turner contribute
more or less satisfactory support to the
two leading parts.

The luxurious settings of a society
drama are attractively arrayed and in-
clude scenes in Florida that add to the
presentability of the whole.

SYNOPSIS: Florence Lanham, mar-
ried in France to Captain Sam McGin-
nis, returns to society life believing him
dead. She keeps secret the news of her
wedding and permits the attentions of
Billy Arkwright, an early lover. When
McGinnis suddenly appears upon the
scene, clothed in startlingly bold habili-
ments, the Lanham snobbishness asserts
itself. To impart to her his own gos-
pel of democracy, McGinnis obtains the
place of a discharged butler in the Lan-
ham household. With the help of his
ex-Colonel and a lively young widow,
he succeeds in his plan, completely con-
quering and humbling the young wife,
who finds that, after all. clothes make
little difference to the depth of real love.

Sunshine players in

SLIPPING FEET

Two-part comedy; Fox.
Published in August.

OPINION: Harry Gribbon, in the
sleek habiliments he has worn in the
majority of his screen appearances, is
the central figure in the present remark-
able Sunshine entertainment. His char-
acterization of the society jewel thief is
worthy of the feature length production.

Following an extended series of farc-
ical events involving the mayor and
police of the city, the action swings into
high speed, centering in a chase about
the lofty structure of a gas tank, one of
the most remarkable comedy features in
recent production.

t The cast is well selected and the di-
rection is such that events transpire in
fine sequence and with forceful effect.
The whole is a comedy feature that will
yadd pleasantly to practically any pro-
gram.

DEAD MEN
TELL NO

Edgar Lewis'

LAHOMA

Directed by Edgar Lewis.
Seven-part drama; Pathe.
Published in September.

OPINION : Painting after painting in
animated continuity is offered by Edgar
Lewis in his latest special production.
"Lahoma," a vivid story of the early
days in the territory now known as
Oklahoma. Lewis is a master of ex-
terior and interior shots, but above 'all
of exteriors. In his new picture Lewis
artistically and with the firm hand of
a master takes Nature in all her extrav-
agant beautjr and harnesses her to the
lens of his camera. Scenery alone will
rate "Lahoma" as an excellent piece
of work.

Lahoma is the name of a little girl.
As a child, the part is essayed by
Peaches Jackson. Grown up, Louise
Burnham assumes the role. She lends
herself adequately to the needs of the
character. Ranking head and shoul-
ders above the rest of the cast, how-
ever, is Russell Simpson, who is the
outlaw. "Brick" Willock. Simpson's
acting is always convincing, sincere and
gripping.

The picture is not overburdened with
art titles. Where there are art titles
they coincide so neatly with the sub-
titles that the reader is not torn between
the cleverness of the one and the sense
of the other.

The story covers a period of time of
about eighteen years. A rather daring
time span for a picture, considering that
the attention is wont to flag when the
action is not packed into a few years of
rapid development at the most. Still, the
interest is held and in the last few reels
suspense is as alive as in the beginning.
"Lahoma" upholds the Edgar Lewis
standard for artistry in motion pictures.

The cast includes, in addition to
Peaches Jackson and Louise Burnham
as Lahoma as a child and as a girl, Wrade
Boteler as Henry Gledware, S. B. Phil-
lips as Bill Atkins, Jack Perrin as Will
Compton, and others.

SYNOPSIS: In Oklahoma, when the
West was young. Brick Willock rescued
the child. Lahoma, from death. In
doing so he killed Kansas Kimball, and
his brother, Red, leader of the outlaw
band, swore vengeance. When Henry
Gledware, Lahoma's stepfather, married
an Indian and renounced his people.
Brick adopted Lahoma. Grown to
young womanhood, Lahoma fell in love
with Will Compton, who staked a land
claim in Oklahoma. While visiting in
Kansas City, Lahoma overheard the plot
of Red, just released from prison, to kill
Brick. The plot also involved her step-
father. Lahoma, with the aid of Will,
saved Brick from arrest, but when the
law failed him. Red used his own law —
his gun — but paid for his vengeance
with his own life.

Farnum has been assigned a dual role
in "Big Happiness." Only at the be-
ginning of the picture and at the ending
are double exposures necessary, the
activities of one character practically de-
veloping the plot through to the
denouement.

There are those among motion picture
fans who express objections to the dual
role, upon the ground that it seems
absurd and impossible. But a dual role
is like any other oddity, in that if it
is handled with deftness it becomes a
thing of interest and cannot help meet-
ing the approval of the fastidious. "Big
Happiness" falls into the 'latter classi-
fication.

Other factors that make it worth-while
diversion are the excellence of its con-
tinuity, its direction and its well-balanced
supporting cast, which is comprised of
Joseph J. Dowling, Kathryn Adams.
Fred Maltatesta, Violet Schramm, Aggie
Herron and William H. Brown.

SYNOPSIS : Monsieur Johns (Dustin
Farnum), an Englishman living in the
Latin quarter of Paris, is, in the opinion
of his brother, James Dant, a noted
financier, a rogue and an outcast. In
order to carry out a secret mission to
America, however, James asks John to
pose as the financier, even in his domes-
tic Life. John accepts. During the
brother's absence he falls in love with
James' wife, but refuses to give in to
his feelings. News comes that the boat
on which James is returning to England
sinks without a life being saved. John
takes hold of his brother's financial mat-
ters and doubles the fortune. Then
James, in a delirious condition, returns,
having been picked up by another ves-
sel, but he dies from a fever and John
continues as head of the firm.

Dustin Farnum in

BIG HAPPINESS

Seven-part drama; Robertson-Cole.
Directed by Colin Campbell.
Published in September.

OPINION: Dustin Farnum does a
fine piece of acting in "Big Happiness,"
a picture which gives him better oppor-
tunity to display his histrionic talents
than any in which he has been cast re-
cently.

Exhibitors will find in this production
one that should give general satisfac-
tion, partly because Farnum is the star
of the attraction, partly because of the
theme adapted and because of the satis-
factorv way in which it has been handled.

"Bitter Fruit" Is Autumn
Issue of Arrow Company

Arrow Film Corporation announces
that "Bitter Fruit," a six-reel picture,
has been completed and shortly will be
issued on the states right market.

This picture was produced under the
working title of "The Black Lagoon."
An elaborate advertising campaign is
being planned for "Bitter Fruit," pro-
duced by Dramafilms, and featuring
Jane Gail and John Charles.

human
Harry
Carey
savs

IF every man in the nation
would go home at night with
a grin on his face, the divorce
courts would have to go out of
business.

— Watch for

••SUS'DOWS SUM"

EXHIBITORS HERALD

September 18, 1920

j Reading Tlie Ouija Board j

■With J. B

New York City, Sept. 7, 1920.
Ruth MacTammaxy, one of the most
popular members of the film colony at
Mamaroneck, X. Y., is busily engaged in
filming a two-reel comedy in the environs
of that busy village. Ruth is playing in
the production in a sailor make-up. She
looks like a "reel-' salt it is said. Our best
wishes for success, Ruth.

* * *

Vivian Moses has a bungalow down on
the Atlantic shore and as a consequence
he has to commute on the L. I. R. R.
Vivian does his week-end marketing in
town Saturday afternoon, like a lot of
other suburbanites, which is not unusual,
but Vivian's method of transporting his
vegetables is so novel that other com-
muters are thunder struck. When he
purchases muskmelons he strings them on
barbed wire. When the wire is filled he
slings it over his shoulder and this leaves
both hands free to battle with the dry
groceries and his change pocket. The
reason for using barbed wire was ex-
plained by Vivian as follows : "When the
barbed wire is drawn out it pulls all the
seeds out with it and you simply have to
add hot water and serve !" Wonder how
this would work out on bologna?

* * *

Last week a Southern exhibitor wrote
to an exchange with which he had been
doing business. The substance of the let-
ter is worth printing. "Fer the love o'
Mike dont send me no more of them
weeklies showin the troops going ter war.
Send 'em showin' the fellers comin' back.
Ther gang is wise that ther war is over."

* * *

Apropos of the above, a mountain ex-
hibitor of the South was recently asked
by Jimmie Graixger what he thought of
the war and he replied rfhat he thought Lee
was a d fool to surrender.

* * *

The casualties among film folks for the
past week were as follows :

\\ 11.1,1 \ M II. TOOK I II

\ i>iM-iirinK in ramoii of Vera Gordoe in n
ptetarc mm betas Mated el Pott !,«■«■,
V J. Mr hiiM hmi miin.v proailaeal porta
in F<>*. Metro, Robert soe- Cole nnd s«--

Ircl picture*.

Worthy Butts, well known lithographer,
broke his leg by stepping into a snake
hole while inspecting his New Jersey
ranch.

* ♦ ♦

Martin J. Quigley put his- left arm out
of action while attempting a nose dive
from the back of a falling charger.

The same day the Brooklyn elevated
strike started Nat Olds of the Goldwyn
Company was carrying a rack on his shoul-
der. It fell and broke his wrist.

* * *

A huge wave came aboard the S. S.
Adriatic while Joseph Flemming of Flem-
ming and Reavely Printing Company and
some friends were playing quoits. A sec-
ond comber boarded the ship and Joe made
a savage kick at it. He smashed the wave,
thereby saving the ship but he fractured
his ankle in doing so.

** * *

Tom Bailey, cameraman for A. H.
Fischer, broke three fingers while playing
baseball in New Rochelle, N. Y.

* * *

Chet Withey has been chosen to direct
Norma Talmadge in her next production.

* * *

Walter Hill, who coined the word
"puffllicist" and subsequently used it for
a run of fifty-two editions is now a — well,
let us say — publicity director.

* * *

Paul Cazeneuye, who is remaking the
Buck Jones picture, "Sunset Sprague",
originally directed by Thomas W. Heffron,
has just been appointed scenario head of
the Fox Western scenario department,
succeeding Denison Clift. That he is busy
re-organizing the scenario department and
preparing for big productions this fall is
evidenced by the arrival of H. H. Van
Loan, who is to prepare a number of
special Tom Mix stories under Cazeneuve's
editorial jurisdiction.

* * *

George Walsh made a speedy automo-
bile trip from Milford. Pa., where he is on
location taking exteriors for "Dynamite
Allen" his last picture with Fox before his
contract expires early in September, to
engage in a wild horse race in the New
York Field Day exercises. Walsh was
headlined as the "premier athlete of the
screen" to race against "Mexican Tony"
the "round up wizard from the South-
west." Walsh successfully upheld the
honor of the screen and after an exciting
race, dashed in a winner with ground to
spare. The following day Walsh spent in
speeding back to Milford, where his com-
pany was waiting to continue work in the
picture.

* * *

Louis Weadock has just sold an origi-
nal scenario "Money Can't Buy It" to a
producing company in Los Angeles which
was organized especially to make this pic-
ture and a series of four more from Mr.
Wcadock's pen. This new company, the
name of which, will be announced as soon
as the process of incorporation has been
completed, is financed by a syndicate of
Texas oil magnates and is said to have
several million dollars actual cash on hand
to work with. Weadock was formerly a
New York newspaper man and magazine
writer. He is perhaps best remembered
in literary circles for his "Moonlight
Ghouls", a story which was published in
London about ten years ago. About a
year a^o Mr. Weadock joined the Douglas

Fairbanks forces and is credited with
some of that star's greatest successes.
Recently he opened a literary studio at
Hollywood, Cal., where he devotes his
time exclusively to scenario work, in col-
laboration with his wife, who is one of
the best known newspaper "special" writ-
ers oh the Pacific coast.

* * *

Paul Gilmore has a prospectus of a
moving picture venture he is trying to
put over which reads as follows : "The
Island upon which the Paul Gilmore City
is located is entirely surrounded by water."
Some island ? How come !

Charles Ray Is to

Adapt "Scrap Iron"

"Scrap Iron," a Charles E. Van Loan
story, is to be adapted by Charles Ray.
This story is said to give the First Na-
tional star even a better opportunity to
display his fistic prowess than did "The
Egg Crate Wallop."

The star's next picture following
"Forty-Five Minutes from Broadway" is
"Peaceful Valley," in which he is said to
show himself able to deal telling blows
when the character he plays is called
upon to show his mettle.

Blowing Up Castle Is An

Expensive Trick for Fox

Some motion picture thrills come high,
it is said, as, for example, the dynamiting
of the castle rendezvous of the pirates
in "Bride 13," William Fox's serial. The
castle, topping the cliffs of the desolate
island off Gloucester, Mass., viewed from
the mainland, half a mile away, looked
as solid as the tide-washed rocks upon
which it rested. Yet it had hardly been
completed when a violent storm blew it
into the sea. It was immediately rebuilt,
making the total cost to amount to about
$7,000, it is claimed. Six weeks of use-
fulness as the prison and torture chamber
of the persecuted brides, and it was sent
skyward by AH Ben Sabbath, villain of
the story.

Redecorate Pinney, Boise

BOISE, IDA.— The Pinney theatre has
been recently redecorated with a taste-
ful combination of gold and ivory. The
work was done during a week's closing
of the theatre.

DEAD
MEN
TELL

NO
TALES

September 18, 1920

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did lor the other fellow, thereby getting the only possible guide to box office values. Address "What The
Picture Did For Me."' EXHIBITORS HERALD. 417 S. Dearb orn St.. Chicago.

First National

In Search of a Sinner, with Constance
Talmadge. — A good peppy comedy-
drama. Pulled a big house and every-
body was pleased. — Xemic & Stromes.
Auditorium theatre, Stillwater, Minn. —
Neighborhood patronage.

A Daughter of Two Worlds, with
Norma Talmadge. — This is one of Nor-
ma Talmadge's best pictures. Talmadge
fans went wild over this one, and it was
a 100 per cent pleasing picture for the
whole house. — Oscar Trayer, Lyric the-
atre. Rugby, N. D.

Human Desire, with Anita Stewart. —
This is an extra good production.
Pleased everyone. — E. A. Armistead,
Alamo theatre, Newnan, Ga. — Small town
patronage.

Burglar by Proxy, with Jack Pickford.
— Just an ordinary picture. Have seen
him in better. — Hackett & Krauss. Hac-
kett's theatre, Port Gibson. Miss. —
Neighborhood patronage.

The Thunderbolt, with Katherine Mac-
Donald. — It is to be lamented if pro-
ducers are obliged to resort to this sort
of theme through lack of material or
any other reason. A shame to waste the
talents of two good actors so. Strange
how this could have been so over-esti-
mated all along. If you have a neigh-
borhood house lay off this one. — Jean
Lightner, Regent theatre. Alameda. Cal.
— Neighborhood patronage.

Even as Eve, with Grace Darling. —
You will not have a kick coming if you
will show this. It pleases well. Any
class of people will like it. — William G.
Atkinson. Star theatre. Rockingham. N.
C. — Neighborhood patronage.

The Price of Innocence, with a special
cast. — This is a good one, but did not
pull. — William Thacher. Royal theatre.
Salina, Kans. — Neighborhood patronage.

The Beauty Market, with Katherine
MacDonahl. — Fair. Nothing to rave
over. Just an ordinary picture. — Hackett
& Krauss, Hackett's theatre. Port Gib-
son, Miss. — Neighborhood patronage.

Human Desire, with Anita Stewart. —
Very good picture. Anita Stewart get-
ting to be good drawing card for me. —
E> A. Bloomquist, Wisner theatre, El-
<fora, la. — Small town patronage.

Tarzan of the Apes, with Elmo Lin-
coln.— This picture is perfectly wonder-
ful, and would advise every small town
Exhibitor to book this and run it two
or more days at advanced admission.
Our patrons cannot wait for The Ro-
mance of Tarzan. — Hoffman Bros.. Hap-
py Hour theatre, Burke, S. D. — Neigh-
borhood patronage.

A Day's Pleasure, with Charlie Chap-
lin.— One of Charlie's poorest. — D. W.
Wilson, Mutual theatre, Rupert, Idaho.
— Neighborhood patronage.

Tarzan of the Apes, with Elmo Lin-
coln.— Get these pictures and clean up.
Played this return date and had a house

full. — G. F. Rediske, Star theatre. Rye-
gate, Mont. — Small town patronage.

Auction of Souls, with Aurora Mardi-
ganian. — Poor picture. Poor business. —
B. W. Bickert. Majestic theatre, Nampa,
Idaho. — Transient patronage.

Auction of Souls, with Aurora Mardi-
ganian. — Goo-d picture and good busi-
ness.— Empress theatre, Oklahoma City.
Okla. — General patronage.

Fox

Wings of the Morning, with William
Farnum. — This is a regular special. I
raised the admission and pleased 98 per
cent of my patrons. Don't be afraid of
any of William Farnum's pictures. — Os-
car Trayer, Lyric theatre. Rugby, N. D.

The Orphan, with William Farnum. —
Farnum at home in Western role. This
is a 100 per cent picture. Packed house
for one day. Book it. Bill it big. You
can't go wrong. — J. A. McDowell.
Majestic theatre. Ravenna, Ky. — Small
town patronage.

The Deadline, with George Walsh. —
Good picture. Pleased 90 per cent. This
star never fails to please. — W. E. Stepp.
Regent theatre, Pleasanton. Kans. — Gen-
eral patronage.

Wolves of the Night, with William
Farnum. — This is the kind to put Far-
num in, and may he always continue so.
— Ethel M. Huber, Opera House, Camp
Point. 111. — Small town patronage.

Evangeline, with Miriam Cooper. — All
you have to say to your people is Evan-
geline will be shown at your theatre, and
you will get the crowd. They all like it.
—William G. Atkinson, Star theatre.
Rockingham, N. C. — Neighborhood pat-
ronage.

Lost Money, with Madlaine Traverse.
— Very poor story and poorly cast and
presented. — Giacoma Bros., Crystal the-

atre. Tombstone, Ariz. — Neighborhood
patronage.

The Winning Stroke, with George
Walsh. — This pleased them all. Good
for a change. Fox stuff is nearly all
good. — C. H. Thomas, Community the-
atre, Galva, la. — Small town patronage.

The Terror, with Tom Mix.— Like all
of Tom's. We always make it big with
him. — G. N. Armstrong, Y. M. C. A. the-
atre. Rose Lake, Idaho.

Sink or Swim, with George Walsh. —
I believe this is a reissue, but a dandy
picture so we should worry. — Peter
Krauth. Denison theatre, Denison, la.
— Neighborhood patronage.

Should a Husband Forgive? with a
special cast. — Only a program picture,
though called a special. Go slow on this
one. — T. A. McDowell, Majestic theatre,
Ravenna, Ky. — Small town patronage.

The Shark, with George Walsh. — Very
good if you want a thriller. Some good
fight pictures. Went over strong here.
— H. A. Larson, Majestic theatre, Oak-
land, Nebr. — Small town patronage.

Broken Commandments, with Gladys
Brockwell. — Good picture and pleased
theme all.— L. A. Hasse, Majestic the-
atre, Mauston, Wis.

The Splendid Sin, with Madlaine Tra-
verse.— The sin might be called splen-
did, but the picture and theme, forgive
me for showing such again.! — C. T. Met-
calf, Opera House, Greenfield, 111. — Small
town patronage.

Thieves, with Gladys Brockwell. — Fine
picture. Drew well. — E. Cameron, Ar-
cade theatre, St. Paul, Minn. — Neigh-
borhood patronage.

Faith, with Peggy Hyland. — Fine pic-
ture and star well liked here. Will
please at least SO per cent of your pat-
rons.— Oscar Traver, Lyric theatre,
Rugby, N. D.

piiiiiiniiiiiiiiiiiiiiiiffliM

What Every Exhibitor Wants

Every exhibitor wants pictures that will make money for him ]j
I and please his patrons. jj

Every exhibitor wants his program uniformly dependable week 1
in and week out.

Every exhibitor wants the cooperation of everyone in the in- jj
1 dustry for better pictures.

Contributors to this department clear the way for that sort of jj
S cooperation. •

Publishing their requirements they put the better pictures issue 1
| squarely up to producers.

Every subscriber to EXHIBITORS HERALD owes it to him- |
I self, his public, to producers and to the industry to avail himself jj
1 of this opportunity.
limiiiiiiiiiiiiiiiiiiiiiitiMiiiinin

EXHIBITORS HERALD

September 18, 1920

Dead Men
Tell No
Tales

THE FEUD, with Tom Mix.—
Mix gets 'em in hot, hotter or hot-
test, wet, wetter or wettest
weather. Cuts no ice. — C. Hales,
Rivoli Theatre, Alton, la.

Larson, Majestic theatre, Oakland, Nebr.
— Small town patronage.

Goldwyn

Evangeline, with Miriam Cooper. —
Good, but not nearly as elaborate as
people expected. Much more could have
been made of it. Only a few feet of
tinted film. — Fahrney & Elson. Electric
theatre, Curtis, Nebr. — Neighborhood
patronage.

The Cyclone, with Tom Mix. — A typ-
ical Mix production. We find this star
our best drawing card. The name "Mix"
on a 1-sheet will bring them. — C. T. Met-
calf, Opera House, Greenfield, 111. — Small
town patronage.

Married in Haste, with Albert Ray and
Elinor Fair. — Just a fair program pic-
ture.— A. J. Steggall, Opera House, Fay-
ette, la.

The Black Shadow, with Peggy Hy-
land. — A fair production that drew a
good crowd. — H. A. Larson, Majestic
theatre. Oakland, Nebr. — Small town pat-
ronage.

The Merry-Go-Round, with Peggy Hy-
land. — A different picture that our pat-
rons liked. Especially good for the
youngsters. — C. T. Metcalf, Opera
House, Greenfield, 111. — Small town pat-
ronage.

The Shark, with George Walsh.—
George Walsh is a good actor, but re-
cent stories are very poor. — Preston
Bros.. Empress theatre, Rockwell City,
la. — Neighborhood patronage.

The Feud, with Tom Mix. — Drew a
good crowd on account of Mix. How-
ever, we think this is his poorest picture
we have run. At that, it got by. — H. A.

Carter DeHaven loves dogs — at a dis-
tance. He rehearsed this scene only
once in "Kids is Kids" his latest Para-
mount comedy — once was enough.

Scratch My Back, with a special cast.
— Excellent picture. It's different. Gold-
wyn pictures are all good. — L. M.
Browne, Majestic theatre, Ponca City,
Okla. — Neighborhood patronage.

The Street Called Straight, with a
special cast. — A pretty picture that's all.
Nothing to it. Did not give satisfaction.
The poorest Goldwyn we ever ran. —
Peter Krauth, Denison theatre, Denison.
Ia. — Neighborhood patronage.

The Revenge of Tarzan, with Gene
Pollar. — Great. Acting good. Pleased
large audience. Book it. You make no
mistake. — Hackctt & Krauss, Hackett's
theatre. Port Gibson, Miss. — Neighbor-
hood patronage.

Strictly Confidential, with Madge Ken-
nedy.— Fine picture. Very pleasing.
Good house. Goldwyn pictures never
fail to please.— W. E. Stepp, Regent the-
atre, Pleasanton, Kans. — General patron-
age.

The Woman in Room 13, with Pauline
Frederick. — Good picture and interesting.
Business satisfactory. — Peter Krauth,
Denison theatre, Denison, la. — Neighbor-
hood patronage.

The Blooming Angel, with Madge
Kennedy. — There is not a blooming
thing to The Blooming Angel. — G. N.
Armstrong, Y. M. C. A. theatre, Rose
Lake, Idaho.

Scratch My Back, with a special cast.
— Here's one that is sure to please if
they like comedy. Had big business at
advanced prices. Great advertising pos-
sibilities. Not a kick on the picture. —
Verner Hicks, Family theatre, Marion,
111. — General patronage.

The Turn of the Wheel, with Ger-
aldine Farrar. — Farrar may be a good
singer, but in this picture we did not
think much of her acting. Picture is an
average program picture, and will draw-
on account of Farrar starring. — H. A.
Larson, Majestic theatre, Oakland, Nebr.

The Gay Lord Quex, with Tom Moore.
—Sure a winner. Goldwyn always
pleases 100 per cent. Sure a beautiful
picture. — W. E. Stepp, Regent theatre,
Pleasantown, Kans. — General patronage.

Jes' Call Me Jim, with Will Rogers.—
I really believe Rogers never made a bet-
ter picture. Everybody went out saying
it was great.— Bert Goldman, New Prin-
cess theatre, St. Paul, Minn. — Transient
patronage.

Bonds of Love, with Pauline Frederick
— Book it. A good sweet subject. One
that will appeal to every mother. — Hac-
kett & Krauss, Hackett's theatre. Port
Gibson, Miss. — Neighborhood patronage.

The Misfit Earl, with Louis Bennison.
— A very pleasing picture, if you like
comedy-drama. Book it and make it. —
G. X. Armstrong, Y. M. C. A. theatre,
Rose Lake, Idaho.

The Peace of Roaring River, with
Pauline Frederick. — A fine picture and
was well spoken of. A splendid plot and
one that grips. Don't be afraid to book
it. Crowd line. — Jno. T. Saunders,
Cheney theatre. Cheney, Kans. — Neigh-
borhood patronage.

Heartsease, with Tom Moore. — Poor-
< St Tom Moore nicture we have had. —
W. C. Cleeton, Gem theatre, Higbee, Mo.

One of the Finest, with Tom Moore. —
A very good play. Tom Moore takes
well here. — H. A: Larson. Majestic the-
atre. Oakland Nebr. — Small town pat-
ronage:

Hallmark

Truthful Tulliver, with William S.
Hart. — This is old, but one of Hart's
best. — Mrs. James Webb, Cozy theatre.
Union, Ore. — Small town patronage.

The Checkmate, with Jackie Saunders.
— Very good picture. Fair business al-
though star has lost her following as she
has not been seen in many pictures
lately. — T. E. Walton, National theatre.
New Bedford, Mass. — Neighborhood
patronage.

The Hard Rock Breed, with Margery
Wilson. — Good Western picture. Lots of
action and thrills. — W. H. Gilfillan, Lotus
theatre, Red Lake Falls, Minn. — Neigh-
borhood patronage.

The Clodhopper, with Charles Ray.—
This is an old Triangle picture. Every-
body pleased. Good, but not worth a
raise in admission. — Mrs. James Webb,
Cozy theatre. Union, Ore. — Small town
patronage.

Metro

Shore Acres, with Alice Lake. — One of
the best of the topnotchers. Don't be
afraid to go the limit in advertising.
It will stand it. Far more satisfactory
than The Copperhead or Behind the
Door. A class "A" picture. — G. L.
Deady, Palace theatre, North Rose, N. Y.
— Neighborhood patronage.

Shore Acres, with Alice Lake. — Great
picture. They all liked this picture. — L.
M. Browne, Majestic theatre, Ponca
City, Okla. — Neighborhood patronage.

The Cheater, with May Allison. —
Picture fine and star good, but May Alli-
son does not get us a lot of money as
she should. — Paul L. Shew, Wonderland
theatre, Clinton, Ind. — General patron-
age.

The Microbe, with Viola Dana. — A
dandy little picture. Pleased a large
house. Rather old, but good. — Hackett
& Krauss, Hackett's theatre. Port Gib-
son, Miss. — Neighborhood patronage.

Fools and Their Money, with Emmy
Wehlen. — Fine program picture. — A. J.
Steggall, Opera House, Fayette, Ia. —
College town.

Lombardi, Ltd., with Bert Lytell. —
Seven reels of silly slush. A star killer.
A good house when we started the first
reel. Nobody there when we finished
the last. A real swindle. — G. L. Deady.
Palace theatre, North Rose, N. Y. —
Neighborhood patronage.

Lifting Shadows, with Emmy Wehlan.
— Excellent picture. Played to extra
good business on bad night. — H. W. Van
Atta. Princess theatre, Le Roy, 111. —
General patronage.

Easy to Make Money, with Bert Ly-
tell.— The best program picture I have
had for a long time. Book it by all
means. — P. G. Held, Sterling theatre,
Fairmont, Nebr. — Neighborhood patron-
age.

The Lion's Den, with Bert Lytell. —
Excellent. I've got a church bunch that
liked this very much. — S. I. Haney.
Liberty theatre. Des Moines, N. M. —
Small town patronage.

Burning Daylight, with Mitchell
Lewis. — This is a good picture. Didn't

September 18, 1920

EXHIBITORS HERALD

hear a kick and many expressed them-
selves as well pleased.— G. L. Deady.
Palace theatre. North Rose, N. Y. —
Neighborhood patronage.

Castles in the Air, with May Allison. —
Very good picture. You can't go wrong
by booking this. May Allison plays her
part well. — P. G. Held, Sterling theatre.
Fairmont. Xebr. — Neighborhood patron-
age.

The Cheater, with May Allison. — Good
play. Everybody liked it. When
you book this one. put it over big. —
William G. Atkinson. Star theatre, Rock-
ingham, X. C. — Neighborhood patron-
age.

S5.0C0 an Hour, with Hale Hamilton. —
Pleased a good crowd. — Mrs. S. I.
Haney, Liberty theatre, Des Moines. N.
M. — Small town patronage.

The Microbe, with Viola Dana.— This
was one of the Dana's best and drew a
good crowd. Metros are money makers
for me. — J. A. Zimmerman, Rex theatre.
Aurora. Minn. — Small town patronage.

The Walkoffs, with May Allison— A
fair picture. Our patrons say Metro's
pictures are not as goad as they used to
be. — G. L. Deady. Palace theatre. North
Rose, N. Y. — Neighborhood patronage.

The Four Flusher, with Hale Ham-
ilton.— Just a fair picture. — P. G. Held.
Sterling theatre. Fairmont, Nebr. —
Neighborhood patronage.

EVIDENTLY IT'S A TRIP FOR TWO

Paramount

Double Speed, with Wallace Reid.— A
very good picture. Will draw well in
any theatre. Star well liked here. —
Nemic & Strome>. Auditorium theatre,
Stillwater. Minn. — Neighborhood pat-
ronage.

The Make Believe Wife, with Billie
Burke. — Very good, but not a great
story to have a noted star in. — Keilv &
Rouch. Rex theatre. Custer City, Okla.
— Small town patronage.

Jack Straw, with Robert Warwick.—
.lust the sort of vehicle for Robert War-
wick. He has not been a good draw-
ing card for me. Attendance would fall
off the second night materially, but Jack
Straw drew better the second night than
the first. Warwick is splendid in a com-
edy-drama and I hope is so cast in all
his future pictures. — Jean Lightner, Re-
gent theatre. Alameda, Cal.— Neighbor-
hood patronage.

The Misleading Widow, with Billie
Burke. — One of Billie's best. Don't fail
to show this one. — E. A. Armistead.
Alamo theatre. Newnan, Ga. — Small,
town patronage.

The Roaring Road, with Wallace Reid.
— A crackerjack of a picture. — C. C.
Teas, Crystal theatre, Watertown. Minn.
— Neighborhood patronage.

Everywoman, with a special cast. —
Here's a real one. Two days at ad-
vanced prices with a fair business and
pleased 99% of them. — Verner Hicks.
4;Family theatre, Marion, 111. — General
patronage.

Branding Broadway, with William S.
Hart. — Usual good drawing power with
jj Hart. Good picture. — W. L. Hamilton.
Mazda theatre. Alden. Kans. — Small
town patronage.

Other Men's Wives, with Dorothy
Dalton. — Not much to this one. In fact
Dalton's pictures so far have not been
what I expected. She is a good star but
put in poor pictures. — Kelly & Rouch,

'Seven Bald Pates" is the name of this two reel Christie comedy, distributed by
Educational Film Exchanges, Inc.

Rex theatre, Custer City, Okla. — Small
town patronage.

23y2 Hours Leave, with Douglas Mac-
Lean and Doris May. — A very good pic-
ture. Full of humorous situations. Any
audience will like this picture. — Nemic &
Stromes, Auditorium theatre, Stillwater.
Minn. — Neighborhood patronage.

Hawthorne of the U. S. A., with Wal-
lace Reid. — Light stuff and good of its
kind. Pleasing big business. — Giacoma
Bros.. Crystal theatre. Tombstone, Ariz.
— Neighborhood patronage.

Luck in Pawn, with Marguerite Clark.
— Very entertaining. Pleased everyone,
even the box office. — E. A. Armistead.
Alamo theatre. Newnan, Ga. — Small
town patronage.

All of a Sudden Peggy, with Margue-
rite Clark. — An ordinary Clark picture to
poor business. Clark about finished as a
drawing card. — John Hafner, Princess
theatre. Donora, Pa.

Come Out of the Kitchen, with Mar-
guerite Clark. — Very good picture. Good
business — C. E. Belden. Midway theatre.
Mogollon. X. M. — Mining camp patron-
age.

The Busher, with Charles Ray. — One
of Charles Ray's best. Nuff sed. — C. C.
Teas. Crystal theatre. Watertown, Minn.
— Neighborhood patronage.

What Every Woman Learns, with
Enid Bennett. — Bennett pictures are
very good, but the star don't pull any
crowds for us. — Preston Bros.. Empress
theatre. Rockwell City, la. — Neighbor-
hood patronage.

The Dub, with Wallace Reid. — A very
good picture. Reid is a good one, and is
well liked here. — Kelly & Rousch, Rex
theatre. Custer City, Okla. — Small town
patronage.

Remodelling Her Husband, with Dor-
othy Gish. — Splendid comedy. Satis-
factory business. Gish is a safe bet here
at all times. — Bert Goldman, New Prin-
cess theatre, St. Paul, Minn. — Transient
patronage.

Come Out of the Kitchen, with Mar-

guerite Clark. — Said to be one of her
best. My patrons thought so. Book it.
— Mrs. Ida B. Rowe, Opera House,
Eddyville. Ia.

A Society Exile, with Elsie Ferguson.
— Good picture. Miss Ferguson liked
here. Played it with Sennett comedy.
When Love Is Blind. Goad business. —
C. E. Belden, Midway theatre, Mogollon,
N. M. — Mining camp patronage.

The Egg Crate Wallop, with Charles
Ray. — Charles Ray always takes good
here. Have played all his pictures and
never failed on him. Yet I think The
Busher was the best. — W. Woltz, Star
theatre. Lake City, Ia. — General patron-
age.

Luck in Pawn, with Marguerite Clark.
— Not as good as some of her others and
poor drawing card. — W. H. Creal.
Suburban theatre, Omaha, Nebr. —
Neighborhood patronage.

Jack Straw, with Robert Warwick. —
Absolutely nothing. Didn't get to first
base. — Bert Goldman, New Princess
theatre. St. Paul, Minn. — Transient
patronage.

Girls, with Marguerite Clark. — Fair
picture. Miss Clark well liked here, but
no comment on picture. Fair business. —
C. E. Belden, Midway theatre, Mogollon.
N. M. — Mining camp patronage.

It Pays to Advertise, with Bryant
Washburn. — A dandy comedy. Cannot
help but please. Clean, well handled. —
Leo Peterson, Iris theatre. Belle
Fourche, S. D.

The Cinema Murder, with Marion
Davies.— Had this booked for months
and finally took a flier at it, to my sor-
row. The customers must have taken
the lobby flash for a smallpox sign. —
Bert Goldman. New Princess theatre, St.
Paul. Minn. — Transient patronage.

Hay Foot Straw Foot, with Charles
Pay. — Just as good as any he's been in.
Fair picture. — Hackett & Krauss, Hack-
ett's theatre. Port Gibson, Miss. — Neigh-
borhood patronage.

His Wife's Friend, with Dorothy Dal-
ton.— Very satisfactory play. All the

Dead Men
Tell No Tales

EXHIBITORS HERALD

September 18, 1920

Dorothy Dalton stuff goes good here. —
Giacoma Bros., Crystal theatre, Tomb-
stone, Ariz. — Neighborhood patronage.

The Love Burglar, with Wallace Reid.
— Good crook story with some good
comedy in it. — T. J. Kempkes, Lyric
theatre, Crete, Nebr.

String Beans, with Charles Ray. — Not
very good for Ray. Bad weather, poor
business. — D. B. Price, Lyric theatre,
Dayton, Tenn. — Neighborhood patron-
age.

Out of Luck, with Dorothy Gish. —
Only a fair picture. Gish usually poor. —
Preston Bros.. Crescent theatre, Audu-
bon, la. — Neighborhood patronage.

The Cinema Murder, with Marion
Davies. — A good picture, but of no draw-
ing power. — Elks Theatre Co., Elks
theatre, Prescott, Ariz. — General patron-
age.

The Girl Dodger, with Charles Ray. —
Good picture, but did not draw. — L. M.
Kuhns, Gibson theatre, Gibson, N. M. —
Mining camp patronage.

Told in the Hills, with Robert War-
wick.— A good production, but failed to
draw. Warwick is a dead one here. —
Pfieffer Bros., Opera House, Kenton, O.
— General patronage.

All Wrong, with Bryant Washburn. —
The title drew them in and the picture
pleased. — J. L. Meyers, Liberty theatre,
Ivesdale, III. — Small town patronage.

Pathe

Other Men's Shoes, an Edgar Lewis
production. — Best picture we have had
in long time. Patrons came out telling
us it was better than The Miracle Man.
Fine business. — Paul L. Shew, Wonder-
land theatre, Clinton, Ind. — General
patronage.

Fighting Cressy, with Blanche Sweet.
— As good a picture as we ever ran.
Everybody pleased. Followed worst
picture we ever had. Lombardi, Ltd.,
and made exceedingly good. — G. L.
Deady, Palace theatre, North Rose, N.
Y. — Neighborhood patronage.

Smoldering Embers, with Frank
Keenan. — Another good one with this
popular star. — Verner Hicks, Family
theatre. Marion, 111. — General patronage.

The Gay Old Dog, with John Cumber-
land.— The picture was very good, but
lost money for me. If you have a mid-
dle class house advise you to stay away
from this one. No drawing power. —
William .Thacher, Royal theatre, Salina,
Kans. — Neighborhood patronage.

A Broadway Cowboy, with William
Desmond. — A pretty good picture. 90%
of the audience liked it. — Nemic &
Stromes. Auditorium theatre, Stillwater,
Minn. — Neighborhood patronage.

A Broadway Cowboy, with William
Desmond. — Good picture. Went over
big. Every exhibitor should get money

with this one. — Paul L. Shew, Wonder-
land theatre, Clinton, Ind. — General
patronage. •

with Virginia
Pleased fair
Cozy theatre,

Impossible Catherine,

Pearson. — Good picture,
crowd. — E. S. Beynon,
Lake Crystal, Minn.

The Miracle of Money, with a special
cast. — Very poor picture. People walked
out very disgusted. If you want to ruin
your business play this picture. — Nemic
& Stromes, Auditorium theatre, Still-
water, Minn. — Neighborhood patronage.

Realart

A Cumberland Romance, with Mary
Miles Minter. — A splendid picture, and
drew a large house. — Peter Krauth,
Denison theatre, Denison, la. — Neigh-
borhood patronage.

Miss Hobbs, with Wanda Hawley. —
The beauty of this star was the best part
of the subject. Good stuff for light
minds. — C. Oldham, Dixie theatre, Mc-
Minnville, Tenn. — Neighborhood patron-
age.

Jenny Be Good, with Mary Miles Min-
ter.— A very excellent picture. Strongly
advise its booking. — Hardin Ent. Co.,
Odeon theatre, Hardin, Mo. — General
patronage.

Soldiers of Fortune, with a special
cast. — This is a good picture, but did not
draw for us like other pictures. — Hoff-
man Bros., Happy Hour theatre, Burke,
S. D. — Neighborhood patronage.

The Fear Market, with Alice Brady. —
A fair picture. About 60% of the audi-
ence liked it. The picture is very much
drawn out. — Nemic & Stromes, Auditor-
ium theatre, Stillwater, Minn. — Neigh-
borhood patronage.

Anne of Green Gables, with Mary
Miles Minter. — Don't be afraid of Minter
if you want the crowds. Fine picture. —
W. L. Hamilton, Mazda theatre, Alden,
Kans. — Small town patronage.

Soldiers of Fortune, with a special
cast. — The picture did not please our peo-
ple, and was unsatisfactory from a box
office standpoint. — Preston Bros., Em-
press theatre, Rockwell City, la. — Neigh-
borhood patronage.

Ann of Green Gables, with Mary
Miles Minter. — -A real good picture. Will
please any audience. Played to four full
houses on this picture. — Nemic &
Stromes, Auditorium theatre, Stillwater,
Minn. — Neighborhood patronage.

Soldiers of Fortune, with a special
cast. — An extra good picture. Book it.
Pleased all. — W. L. Hamilton. Mazda
theatre, Alden Kans. — Small town
patronage.

Rob ertson- Cole

The Fortune Teller, with Marjorie
Rambeau. — Here is a feature every ex-
hibitor should oook. My patrons are
still talking about it. High class in
every way. — Albert Heineichi, Judith
theatre, Lewistown, Mont. — General
patronage.

The Brand of Lopez, with Sessue
lluvakawa. — A good picture, but patrons
prefer American pictures. Did a fair
business. — H. H. Schurr, Grand theatre,
St. Marys, O. — Transient patronage.

The Wonder Man, with Georges Car-
pentier. — Played two days to very small
business. Picture not what it should be.
Fight scene only feature. — Clayton E.
Smith. United theatre, St. Cloud, Minn.
— Neighborhood patronage.

ETHEL TEARE
Comedienne in the Fox Sunshine comedy
"Skirts," loves to go fishing and to
prove she knows something about the
sport always takes along a bottle of—
"eold tea."

All of a Sudden Norma, with Bessie
Barriscale. — Fair picture, that's all. —
Hackett & Krauss, Hackett's theatre,
Port Gibson, Miss. — Neighborhood pat-
ronage.

The Heart of Twenty, with ZaSu
Pitts. — A good comedy drama with a
good supporting cast. — C. C. Price &
Son, Royal theatre, Tarpon Springs, Fla.
— Small town patronage.

The Wonder Man, with Georges Car-
pentier. — This feature lived up to every
expectation. Played it two days to
packed house at 55c. Excellent oppor-
tunity to exploit at little cost. — Albert
Heineichi, Judith theatre, Lewistown,
Mont. — General patronage.

Poor Relations, with a special cast. —
Good picture advertised. Same produc-
ers as Turn of the Road and drew well.
— Hi H. Schurr, Grand theatre, St.
Marys, O. — Transient patronage.

The Tong Man, with Sessue Haya-
kawa. — Excellent. This fellow is a great
actor. Best of his pictures that I've
run. — C. Oldham, Dixie theatre, Mc-
'Minnville, Tenn. — Neighborhood pat-
ronage.

The Blue Bandanna, with William
Desmond. — A good clean Western.
Pleased all who saw it, although it made
a rather abrupt start. — E. S. Beynon,
Cozy theatre, Lake Crystal, Minn. —
Neighborhood patronage.

The Other Half, with ZaSu Pitts.—
Nice smooth picture. Clean and well
acted. — Hackett & Krauss, Hackett's
theatre, Port Gibson, Miss. — Neighbor-
hood patronage.

Select

Youthful Folly, with Olive Thomas. —
One of the best I ever screened. Would
please any one. — E. A. Armistead, Alamo
theatre, Newnan, Ga. — Small town pat-
ronage.

A Fool and His Money, with Eugene
O'Brien. — A good picture but lacks the
essential amount of action to make it
exceptional. The star should pull big. —
Nemic & Stromes, Auditorium theatre,
Stillwater, Minn. — Neighborhood pat-
ronage.

DEAD MEN
TELL NO
TALES

September 18, 1920

EXHIBITORS HERALD

DEAD MEN TELL NO TALES

The Woman Game, with Elaine Ham-
merstein. — Better than ordinary. — \Y. C.
Cleeton, Gem theatre, Higbee, Mo.

His Wife's Money, with Eugene
O'Brien. — Good picture. Business fair.
— P. G. Held. Sterling theatre. Fairmont,
Xebr. — Neighborhood patronage.

Sooner or Later, with Owen Moore. —
Very good comedy. — Frank Allen. Rose
theatre, Byron, 111. — Small town patron-
age.

Sooner or Later, with Owen Moore. —
Fine. Crowd likes any of the Moores.
Here is one that will please any small
town crowd. Business fair. — Jno. I.
Saunders, Cheney theatre. Cheney, Kans.
— Neighborhood patronage.

The Isle of Conquest, with Norma
Talmadge. — A very good picture. Audi-
ence well pleased. — Nemic & Stromes.
Auditorium theatre. Stillwater, Minn. —
Neighborhood patronage.

The Spite Bride, with Olive Thomas. —
Very entertaining subject that may be
termed an average program picture. — C.
Oldham. Dixie theatre, McMinnville.
Tenn. — Neighborhood patronage.

A Fool and His Money, with Eugene
O'Brien. — Many favorable comments. —
W. C. Cleeton, Gem theatre. Higbee.
Mo.

The Isle of Conquest, with Norma
Talmadge. — Opened our theatre with
this feature. Broke all house records.
Picture very good. — Clayton E. Smith.
Auditorium theatre. Stillwater, Minn. —
Neighborhood patronage.

Whispers, with Elaine Hammerstein. —
Just fair. Not much of a drawing card.
— P. G. Held, Sterling theatre, Fairmont.
Nebr. — Neighborhood patronage.

The Woman Game, with Elaine Ham-
merstein.— A very pretty picture. Sure
to please the ladies. It is clean. — Peter
Krauth. Denison theatre. Denison, la. —
Neighborhood patronage.

United Artists

The Mollycoddle, with Douglas Fair-
banks.— Wonderful picture. Best of
Doug we ever saw. We could bring this
picture back to excellent business. Give
us more like this one. — L. M. Browne.
Majestic theatre, Ponca City, Okla. —
Neighborhood patronage.

Suds, with Mary Pickford. — This is
the poorest picture Mary ever made, and
I have shown them all. Did not satisfy
my patrons. — John Frana. Cozy theatre.
Long Prairie. Minn. — Small town pat-
ronage.

The Mollycoddle, with Douglas Fair-
banks— Very good. A picture that made
all my patrons go out smiling. — John
Frana, Cozy theatre, Long Prairie, Minn.
— Small town patronage.

Suds, with Mary Pickford.— They
didn't like it and they told us so. Poor-
est picture we have run in some time.
Second day dropped more than half. — L.
M. Browne. Majestic theatre. Ponca
City, Okla. — Neighborhood patronage.

Universal

The Adorable Savage, with Edith
Roberts. — This is the most ' remarkable
picture I have played. If there ever
was a special this is it. Great is the
word, take it from me. It is some pic-
ture—Ned Pedigo, Highland theatre.
Guthrie. Okla. — General patronage.

Rouge and Riches, with Mary Mac-
Laren. — A pleasing production. — H. A.
Larson, Majestic theatre, Oakland, Nebr.
— Small town patronage.

The Forged Bride, with Mary Mac-
Laren. — Good business on this picture.
Everybody likes Mary here. It's worth
a trial. — W illiam G. Atkinson. . Star
theatre. Rockingham, N. C. — Neighbor-
hood patronage.

Human Stuff, with Harry Carey. —
Just an ordinary Western picture. —
Peter Krauth. Denison theatre. Denison,
la. — Neighborhood patronage.

The Peddler of Lies, with Frank Mayo
and Ora Carew. — Fair crook picture.
Many better. Some worse. — J. A. Mc-
Dowell", Majestic theatre, Ravenna, Ky. —
Small town patronage.

La La Lucille, with Eddie Lyons and
Lee Moran. — This is certainly jammed
with laughs. Book it and boost it.
Lyons and Moran will do the rest. A
real production. — L. N. Browne, Ma-
jestic theatre, Ponca City, Okla. — Tran-
sient patronage.

The Day She Paid, with Francelia
Billington. — Good picture and well
taken. Pleased them all. — L. A. Hasse.
Majestic theatre, Mauston, Wis.

Overland Red, with Harry Carey. — A
dandy Western with a lot of good
humor. Something that will please
those who like Westerns. Book and
boost if you want a program that will
please. — H. A. Larson. Majestic theatre.
Oakland, Nebr. — Small town patronage.

The Red Lane, with Frank Mayo. —
Very pleasing. Everybody likes it. Looks
like Universal intends to make some pic-
tures this season, and not call them
specials. Time they are waking up. —
Bert Goldman. Alhambra theatre, St.
Paul, Minn. — Transient patronage.

A Gun Fighting Gentleman, with
Harry Carey. — A good picture and will
get you money if you push it. Carey
has them all skinned on Western pic-
tures.— Kelly & Rousch, Rex theatre.
Custer City, Okla. — Small town patron-
age.

The Heart of Humanity, with Dorothy
Phillips. — Absolutely wonderful produc-
tion that will never grow old. — C. Old-
ham. Dixie theatre. McMinnville, Tenn.
— Neighborhood patronage.

Overland Red, with Harry Carey. —
Harry Carey always good. He is always
a safe bet. Played to a packed house in
spite of revival meetings. — E. S. Beynon,
Cozy theatre. Lake Crystal. Minn. —
Neighborhood patronage.

The Red Lane, with Frank Mayo. —
Trade paper reports for this picture were
certainly correct for it will please any
audience. Settings and star splendid. —
L. M. Browne, Majestic theatre. Ponca
City. Okla. — Transient patronage.

THE ADORABLE SAVAGE,
with Edith Roberts. — Excellent
picture. Had I seen it and not
booked it blind I would have given
it a publicity campaign and put it
in one of my larger houses. — Bert
Goldman, Alhambra theatre, St.
Paul, Minn.

Vitagraph

The Courage of Marge O'Doone. — A

wonderful picture. You cannot boost
this one too much. Did a won-
derful business. — H. H. Schurr, Grand
theatre. St. Marys, O. — Transient pat-
ronage.

Human Collateral, wiih Corinne Grif-
fith.— Good picture and pleased. Busi-
ness very good. — Peter Krauth, Dani-
son theatre, Denison, la. — Neighborhood
patronage.

The Garter Girl, with Corinne Grif-
fith.— Couldn't ask for a better picture.
Well acted and well directed. Have
tried to put over Griffith here, but find
it impossible. They don't want her. —
Bert Goldman. Alhambra theatre, St.
Paul. Minn. — Transient patronage.

Bab's Candidate, with Corinne Grif-
fith.— A nice little picture. — Verner
Hicks. Family theatre. Marion. 111. —
General patronage.

LOOKS AS THOUGH JIMMIE IS HUNTING TROUBLE AGAIN

Jimmie Aubrey in a scene from "The Trouble Hunter," surrounded by a bevy of

Vitagraph beauties.

EXHIBITORS HERALD

September 18, 1920

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title ....
Star ....
Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

The Third Degree, with Alice Joyce.
— Good picture. Business fair. — Peter
Krauth, Denison theatre, Denison, la. —
Neighborhood patronage.

Specials

The Confession, (Pioneer) with Henry
B. Walthall. — Very strong picture.
Pleased capacity audience at advanced
prices. W ell written and well acted. —
Giacoma Bros.. Crystal theatre, Tomb-
stone, Ariz. — Neighborhood patronage.

Bubbles, (Pioneer) with Mary Ander-
son.— Two days. Played to big houses.
A real picture for a two or three day
run. Everyone liked this comedy-drama.
Book it. — Clayton E. Smith, United
theatre, St. Cloud, Minn. — Neighborhood
patronage.

Husbands and Wives, (Gaumont) with
Vivian Martin. — A good picture. Star is
pleasing. Picture will go good if adver-
tised right. — H. H. Schurr, Grand
theatre, St. Marys, O. — Transient pat-
ronage.

Husbands and Wives, (Gaumont) with
Vivian Martin. — Good enough for any
theatre. — E. A. Armistead, Alamo the-
atre, Newnan, Ga. — Small town patron-
age.

The Confession, (Pioneer) with Henry
B. Walthall. — A very good picture for a
Catholic community. Not much of a
drawing card. — P. G. Held, Sterling the-
atre, Fairmont. Nebr. — Neighborhood
patronage.

His Pa jama Girl, ( National) with
Billie Rhodes. — Picture went bigger
than any played for some time. Billie
Rhodes well liked. Everybody enjoyed
it. — Andrew Antoglau, St. Maurice the-
atre, New Orleans. La. — Neighborhood
patronage.

Fool's Gold. (Arrow) with Mitchell
Lewis. — A dandy. Did not see it my-
self but they went out saying that
Lewis is all right. It's a keen picture.
Don't be afraid if they like Lewis. —
William Thacher. Royal theatre, Salina.
Kans. — Neighborhood patronage.

The Forbidden Woman, (Equity) with
Clara Kimball Young. — A very fine pic-
ture and did a very fine business. Star
a wonderful drawing card for us. — H. H.
Schurr, Grand theatre, St. Marys, O. —
Transient patronage.

Virtuous Men, (S-L) with E. K. Lin-
coln.— Was well liked. A lot of action
and fighting in it. Boost the I. W. W.
feature shown in this. It is good. — W.
H. Gilfillan. Lotus theatre, Red Lake
Falls. Minn. — Neighborhood patronage.

Serials

THE LOST CITY (Warner
Bros.) with Juanita Hansen. — No
doubt the best serial ever produced.
Packed them in, stood them up and
turned them away for nine weeks
and still coming. Grab it. Bill the
first episode big. Then stand back
and smile. — J. A. McDowell,
Majestic Theatre, Ravenna, Ky.

The Vanishing Dagger, (Universal)
with Eddie Polo. — Packed house every
night since starting. Goad box office
magnet. — C. C. Price & Son, Royal the-
atre, Tarpon Springs, Fla. — Small town
patronage.

Lightning Bryce, (Arrow) with a spe-
cial cast. — Just finished last episode.
Went good, but fell off some. Serial

good. Serials not going good as they
did a year or so ago. — Wm. Thacher,
Royal theatre, Salina, Kans. — Neighbor-
hood patronage.

Lightning Bryce, (Arrow) with a spe-
cial cast. — The setting must be in Arctic
Circle when they are having six months
night. On the eight episode and the
only clear stuff is every now and then
when they make a mistake and run in
some black and white film. Would be
a good serial if colored film were not
used.— H. G. Stettmund, Jr., Odeon the-
atre. Chandler, Okla. — General patron-
age.

The Hawk's Trail, (Hallmark) with
King Baggot. — It is absolutely the best
serial I have ever seen. Each episode
has brought larger crowds in real hot
weather. Book it by all means. — L.
Schussel, Farnum theatre, Detroit, Mich.
— Neighborhood patronage.

The Silent Avenger, (Vitagraph) with
William Duncan. — One of the best ser-
ials ever produced. This is our first
venture with Vitagraph serials and it is
proving first class. — H. H. Schurr,
Grand theatre, St. Marys, O. — Transient
patronage.

Bound and Gagged, (Pathe) with a
special cast. — Good picture or serial,
but nothing to rave over. Not drawing
any extra. — W. E. Stepp, Regent the-
atre, Pleasanton, Kans. — General pat-
ronage.

The Lost City, (Warner Bros.) with
Juanita Hansen. — A good serial. Also
extra good features and comedies on the
fifth episode, and crowds are growing. —
Kelly & Rousch, Rex theatre, Custer
City, Okla. — Small town patronage.

The Lost City, (Warner Bros.) with
Juanita Hansen. — Ran the first episode
of The Lost City and think the way it
starts it will be the besj serial I have
ever run and that's saying something as
I have run serials since The Perils of
Pauline. It sure pleased everybody.—
W. F. Warneford, Gem theatre, Law-
renceburg, Ind. — Neighborhood patron-
age.

Shore Subjects

Selznick News. — A good news reel.
Photography very good. All scenes
tinted. — J. A. Zimmerman. Rex theatre,
Aurora, Minn. — Small town patronage.

Solid Concrete, (Vitagraph) with
Larry Semon. — Good comedy, but not as
good as some of Semon's. Have run
them all up to this one, but you can
boost it as it will go big. — William
Thacher, Royal theatre. Salina, Kans. —
Neighborhood patronage.

Fox Sunshine Comedies. — Positively
the best brand of comedies made. Give
them a showing once and you will show
them steady. — H. H. Schurr, Grand the-
atre, St. Marys, O.— Transient patron-
age.

The Garage, (Paramount) with Ros-
coe Arbuckle. — Best comedy Arbuckle
ever made. Everybody enjoyed it im-
mensely.— Nemic & Stromes, Auditorium
theatre. Stillwater, Minn. — Neighbor-
hood patronage.

September 18, 1920

EXHIBITORS HERALD

Yonkers Orphan Asylum Background

For Scenes in Hemmer Production

As the background for one of the big
scenes in the premier presentation of
Hemmer Superior Productions. Inc.. of
which Edward Hemmer is president and
director, the Leake Watts Orphan House.
Yonkers, was commandeered for a whole
day and its entire personnel utilized for
the forthcoming production. The action
in the piece is built up around Maud
Sylvester, ingenue of the company, who
as one of the inmates of the establish-
ment, has a rather obscure start in life,
but whose career later develops a series
of adventures that parallel the life of a
young girl of affluence and luxury.
Orphans Appear in Picture

Miss Sylvester was pictured in a num-
ber of scenes with the boy and girl resi-
dents of the institution both in interiors
and exteriors. The former show her at
play in the gymnasium, engrossed in
class room study, and in a dormitory: in
the latter she is seen romping with play-
mates on the extensive greensward.
Practically every phase of the lives of
the children is depicted.

Arrangements for the use of the estab-
lishment were consummated through
the courtesy of A. S. McClain. superin-
tendent, and an entire day was spent in
staging the scenes. It was a gala day
for the youngsters who enjoyed their
first experience as spectators and partici-
pants in a film production.

Film Nears Completion

Mr. Hemmer announced that Elmer
McGovern, film editor, has completed
the task of cutting and captioning the
new picture, and that although he had
expected it to be ready about September
1. present indications are that he has
been over optimistic.

"With the first of September at hand."
said Mr. Hemmer, "I am obliged to
amend my prediction that the relea-c
date of our first production would mark
a record in assembling. The work of
editing was disposed of with such celer-
ity that it looked as if we would be ready
for release September first, but 1 now
realize that this date was somewhat
premature. Certain unexpected compli-
cations have arisen which prevent fulfill-
ment of our original plans, but the delay
will mean a difference of only another
week as I view the situation now."

In the cast of the production are:
Maud Sylvester, ingenue lead. Sidney
Mason, leading man; Flora Pinch, who
was associated for many year- with John
Bunny, famous screen comedian of an-
other day; Henry Sedley. playing one of
the leading roles; Pete Raymond, stage
veteran of twenty-eight years experi-
ence; Bessie Stinson, Horace Weston.
Mabel Wright, Norman Well-. Milton
Berlinger, juvenile impersonator of Al
Jolson; Margaret Beecher, grand daugh-
ter of Henry Ward Beecher; John Boone
,hnd Opie Read.

Reisenfeld Theatres Have
> Paramount Week Festival

Paramount week is being celebrated
by Hugo Riesenfeld at his three I'.mad
way theaters beginning Sunday, Sep-
tember 5, with Thomas Meighan. Roscoe
( Fatty) Arbuckle and Mae Murray and
David Powell as the stellar screen at-
tractions.

At the Rivoli theatre Arbuckle will ap-
pear as the star of "The Round Up."

Dead Men Tell No Tales

At the Rialto theatre Thomas Meighan
will star in "Civilian Clothes." and at
the Criterion theatre. "The Right to
Love." with Mae Murray and David
Powell will remain for a third week.
Appropriate music programs are being
prepared by Mr. Riesenfeld to make the
celebration at the three theatres memor-
able.

Pioneer Gets "Scandal"

And Other Rose Dramas

A new chapter in the history of
Pioneer Film Corporation will have its
•.nception as a result of arrangements
which have been consummated for the
acquisition by the Pioneer for the film
rights to the productions of Morris Rose.
Rose is a vice president of Pioneer Film
Corporation and is a moving spirit in
the theatrical producing field.

"Scandal," the comedy which had a
long run on Broadway and is now mak-
ing a tour of the country, is one of the
productions which brought Mr. Rose into
the limelight as a producer. He has
now in course of rehearsal, a half dozen
plays, dramas, comedies and musical
comedies which will shortly find their
way into Broadway houses. June
Walker will play the lead in "Scandal."

Hurry Production of New
Cosmopolitan Publication

Robert G. Vignola is out to set a new
speed, record with his third special
Vignola production published by Cosmo-
politan-Paramount. "The Manifestation
of Henry Ort."

Vignola. who directed both "The
World and His Wife." and "The Pas-
sionate Pilgrim," expects to complete
his third special in even better time than
they were made. "The Manifestation of
Henry Ort." which was adapted for the
screen by Frances Marion from the short
story by Ethel Watts Mumford. is a
comedy-drama. It is interpreted by a
cast of players among whom are Matt
Moore, George Parsons, Gladys Leslie.
Mabel Bert. Van Dyke Brooks, and
Henry Sedley.

Big Crowds at Opening

Of Carlinville Theatre

The Marvel Theatre at Carlinville. 111..
under the management of Frank F. Paul
opened its doors August 26. with W.
W. Hodkinson's production, "Sex."

The walks were crowded and the
streets lined on both sides with automo-
biles for three blocks for an hour before
the doors were opened. "Standing room"
<igns were posted in just twelve minutes.
Every seat was again taken for the
second show in about the same length
of time. The "Marvel Theatre" is de-
scribed "one of the prettiest houses in
Central Illinois."

J. Sig Davis Retires

JOSEPH ORE.— J. Sig Davis has sold
the Star theatre here to the Goodfellows
of Enterprise. Ore. Davis has been in
the motion picture business for a num-
ber of years. His future plans are in-
definite. The Goodfellows have con-
ducted the O. K. house at Enterprise and
will keep its control. They have taken
charge of the local house.

Elaborate Reception
In Toronto for Star

Mildred Harris Chaplin Guest
of Honor at Opening of
New Pantages House

Mildred Harris Chaplin was accorded
an elaborate reception on August 28
in Toronto, Canada, where the First
Xational star was the guest of honor
at the opening of the hew Pantages
theatre. Upon her arrival she was met
at the station by a committee headed
by the mayor and escorted to the city
hall where she was officially welcomed
to the city. Following this she was
tendered a reception at the King Ed-
ward hotel after which she was the
luncheon guest of the mayor.

In the afternoon Mrs. Chaplin at-
tended the Xational Canadian Exposi-
tion as the special guest of the com-
mittee in charge. She was the main
attraction which the exposition afforded
during the two hours she spent admir-
ing the exhibits. Her biggest triumph
came in the evening as guest of honor
when the theatre, which seats 4,000
people, was formally thrown open to
the public. At the opening the Domin-
ion government was represented by the
premier, the city of Toronto by the
mayor and the entire board of alder-
men, while the auditorium was filled
with prominent people from every walk
of life in the Dominion.

Joins First National Group

MONROE, MICH.— With its reopen-
ing for the autumn and winter, the Fam-
ily theatre here announced its affiliation
with the Associated First Xational Pic-
tures. J. R. Denniston is manager.

MILDRED HARRIS CHAPLIX

Star of Amioclated Klrnt .National Picture*,
in. . prodoctionM and Sir Thomaa Upton
aa gruesta of honor nt the opening of the
Pantasreu theatre, Toronto. Canada.

100

EXHIBITORS HERALD

September 18. 1920

Van Ronkel and Fleckles Organize
Independent Exchange in Chicago

New Series of Clara Kimball Young Pictures Will
Be Issued by New Enterprise— May Also Get
Hallmark Films for Distribution

I. Van Ronkel and Maurice Fleckles
have organized a new independent ex-
change unit with headquarters in Chi-
cago. The states included in the terri-
tory for which the company will pur-
chase distribution rights on pictures are
Illinois, Indiana and Southern Wisconsin.
Chicago headquarters are at 63 East
Adams street.

The new series of Clara Kimball Young
pictures, the first of which will be
"Hush," will be published through the
Van Ronkel-Fleckles enterprise. The
production will be issued on October 5.

May Get Hallmark Films

The concern also has acquired for dis-
tribution the productions of Hamilton
Film Corporation, a new organization.
It is considered probable that the latter
organization may take over the Hallmark
productions in addition to handling se-
rials and comedies, all of which will be
distributed through the Chicago ex-
change.

Mr. Van Ronkel has been in the mo-
tion picture business since 1906, starting
as an exhibitor. His first theatre was in
Halsted street, between Adams and Jack-
son, Chicago. Later he organized an ex-
change known as American Film Service.
He disposed of American to General Film
Company and in 1914 he opened the Blue-
bird exchange in Chicago for Carl
Laemmle.

Former Goldwyn Manager

Just prior to organizing the new ex-
change Mr. Van Ronkel was Chicago
manager for Goldwyn, having resigned
from the latter position in June.

Mr. Fleckles, who is in Chicago at the
present time aiding in perfecting the new
exchange, will return to New York within

two or three weeks. He will make his
headquarters in the East an-d will do
the purchasing for the company. Mr.
Fleckles is connected with Universal
Film Manufacturing Company.

Famous Players Are to
Present Current Drama
Concerning British Life

The first fruits of the recent negotia-
tions between Jesse L. Lasky, first vice
president of Famous Players-Lasky Cor-
poration, and a number of foremost
British authors and dramatists, whereby
the latter will write directly for the
screen, will soon be forthcoming in the
form of a screen play which has been
written by Edward Knoblock and which
will be produced at the Islington studios
of Famous Players-Lasky British Pro-
ducers, Ltd.

In accordance with the original in-
tention of the Famous Players-Lasky
British Producers to produce a succes-
sion of screen pla3's representative of
British social life and atmosphere inter-
preted by British players, the story of
Knoblock's play deals with certain as-
pects of present day social conditions as
they affect English middle class life.

The people of the play will be people
of typically good London society and
professional prestige, and the story deals
with the modifications and development
of character in such types under the .
present economic conditions which press
so heavily on that vastly numerous class
which is being ground between the mill-
stones of the "upper" and "lower" classes
with the added pressure of heavy taxa-
tion.

Gus Sun EnterprisesJWill
Build in Portsmouth, Ohio

PORTSMOUTH, O.— Ralph Candler,
general press representative of Gus Sun
Amusement Enterprises, of Springfield,
has been in Portsmouth arranging for
the reopening of the new season of the
Sun theatre. The summer lease, held by
Fred N. Cynes, expired recently, and the
house was closed for a week of renova-
tion before the reopening on Labor Day.
Fred Hilton will be in charge of the
local theatre. Plans are practically com-
pleted for the new theatre which Sun
will erect on the Crawford property, at
Gav and Gallia streets.

Minneapolis Company to

Build in Austin, Minn.

AUSTIN, MINN.— A new $85,000 the-
atre is assured for Austin, according to
an announcement made by H. H. Cass,
representing Consolidated Theatre Com-
pany, of Minneapolis. The theatre will
show motion pictures, road shows, stock
and vaudeville.

>l \l UK i; I l i e Kl.l.s
Will make hrnd«|Uiirl<-rx In Kant and do
♦ hp purrhapiInK 'or <h«- nnv I'ti'hiinice
orRiinlird liy I. Van Honk.l and hlniMrlf.

Reopen in South Bend

SOUTH BEND, IND.— The Century
theatre has been opened again after its
redecoration. George Senger is man-
ager.

Opens New Exchange

I. VAN ROIVKEI/

Who with Maurice Fleckles has organized
a new independent distribution unit
with headquarters in Chicago.

First National to Issue
First of Series of Stage
Successes on the Screen

"The Truth About Husbands" is the
title of the first series of three special
productions to be produced from famous
plays by Whitman Bennett for distribu-
tion by Associated First National Pic-
tures. Inc.

"The Truth About Husbands" is the
film adaption of "The Profligate." Anna
Lehr will play the part of Teanette which
is as near a leading role as the picture
affords and the following have promi-
nent parts: Holmes E. Herbert, Maxy
McAvoy, Ivo Dawson, Arthur Rankin,
Richard Gordon, Lorraine Frost, Paul
Everton and Elizabeth Gordon.

The play is now in course of produc-
tion at Bennett's studio in Yonkers. It
is being directed by Kenneth Webb, who
has directed the Lionel Barrymore pro-
ductions. The other two productions,
which will be produced in series of three
specials of which "The Truth About
Husbands" is the first, have not as yet
been announced except that they are by
American authors and have both enjoyed
long runs on Broadway in the form of
plays.

Niles Theatre Progressing

NILES, MICH. — The new Baumann
theatre is expected to be under roof
within a short time. The structural
steel, lack of which delayed construction,
has arrived and the balcony is now being
built.

DEAD MEN TELL NO TALES

September 18, 1920

EXHIBITORS HERALD

101

'ini'i.iraiimiiiJiinimniiiiiiimimiimiiiiii^-J'jL.ti.,,;: ..,n:i!i....;. . 't; ■ !.;...:;:! in::.:- .: ,. Minim1; i: ,,4.Hi!:i:!,.,:i]iii!i:'iim!

Witli tlie Procession in Los Angeles

-By Harry Hammond Beall-

Roy Stewart is sporting a new high pow-
ered car geared to make ninety miles an
hour, and he is getting full use of it while
Robert Brunton decides just which starring
vehicle he will use for the versatile mat-
inee idol.

* * *

Noble Hearne, the assistant manager of
the Superba theatre, was complimented
highly by the local press on the lobby dis-
play and street ballyhoo he arranged for
the showing of "Shipwrecked Among Can-
nibals."

* * *

Rupert Hughes, screen writer, author
and musician, was the guest of honor at an
old-fashioned barbecue given Saturday
night, August 28. at the Brunton studios.
The Screen Writers' Guild of the Authors"
League of America gave the affair.

* * *

Agustin T. Whitlar, prominent edu-
cator of Peru, visited the Lasky studio and
studied the making of films from an edu-
cational standpoint. He plans to introduce
films into the Peruvian schools.

* * *

Antonio Moreno has announced that he
is through with serials. Features will oc-
cupy his attention in the future. He is
going to Mexico for a tour of personal
appearances and will start his five-reelers
for Vitagraph upon his return.

* * *

Mabel Xormaxd is on her way to New
York. She is quoted as having said that
she cannot spend the time between pictures
happily unless she is near her modiste.

* * *

The Christie Comedy players staged a
show recently for the disabled war vet-
erans at the Arrowhead government hos-
pital. Among the entertainers were Mr.
and Mrs. William Beaudine, Dorothy De-
vore, Ward Caulfield and Gus Leonard.

* * *

Henry Woodward, Maurice Tourneur's
leading man, tells how Bear Valley, where
motion picture directors shoot mountain
scenes, got its name. "It's because of the
California girls who come up here.
They're all bears," he explains.

* * *

Richard Dix, popular as a leading man
at the Morosco stock house, is back in
Los Angeles to work before the camera.
He has been cast opposite Sylvia
Breamer in the First National production,
"Parrot and Company," which Sid Frank-
lin is directing.

* * *

Paul Bern, who co-directed the forth-
coming Rex Beach picture, "The North
Wind's Malice." has won his own mega-
phone. He will direct a feature for Gold-
wyn in recognition of his associate
directorial work with Carl Harbaugh.
•it * * *

Flashes of Los Angeles dramatic editors
at their desks was used as a leader for
a special running of Marshall Neilan's
VGo and Get It," which was held at the
kinema theatre for the newspaper frater-
nity. Accompanied by Wesley Barry, a
N'eilan photographer went around to the
newspaper offices and framed up impromptu
flashes of such widely known dramatic
critics as Guy Price of the Evening Herald,
Monroe Lathrop of the Express, Mrs.

Florence Lawrence and Mrs. Maude Cheat-
ham of the Examiner, Edwin Schallert of
the Times, and May Markson of the
Record.

* * *

With enthusiasm in his heart, a contract
from Thomas H. Ince in his pocket, and
a new Cadillac roadster under him, Louis
Stevens, scenario writer, is holding a
pogrom on the boulevards around the
studio. On the first day out he confused
the foot throttle with the brake and
crumbed a bread wagon. The second day
he fractured another car's midriff, and on
the third day a rail fence hurled him
within walking distance of the garage.
Stevens will be able to get around about
three weeks before the car.

COI.LEEX MOORE

All dressed up, as shr appears in Marshall
Xeilan'x newest First National attrac-
tion "Uinty."

Miss Bradley King, who has achieved
fame as a screen writer in the last year,
has signed a long term contract with
Thomas H. Ince. She will write continuity
and originals for forthcoming Thomas H.
Ince productions.

* * V

Hunt Stromberg, Thomas H. Ince ex-
ploitation chief, is being congratulated on
"A Trip Through the World's Greatest
Motion Picture Studios," the three-reel fea-
ture film which is having its Los Angeles
premiere at Grauman's Million Dollar
theatre.

* * *

Sol Lesser is on his way to Santa
Barbara for a short vacation. The West
Coast First National chief is going to play
golf — the kind one plays with a club, as
differing from the African golf so much
in vogue by many filmland favorites.

* * *

Harry Bucquet. Allen Holubar's assist-
ant, is to be married to a San Francisco

girl at the conclusion of the final scenes for
"Man, Woman, Marriage," the Holubar-
Dorothy Phillips First National super-fea-
ture. Bucquet also assisted Holubar when
he made "Ambition," the last Universal fea-
ture, soon to be released.

* * *

So far Courtenay Foote has been the
only player selected for Louis Joseph
Vance's "The Bronze Bell," which Thomas
H. Ince is to produce. Clark Thomas, pro-
duction manager, has not as yet chosen the
director.

* * *

Alice Lake, once a professional dancer,
is becoming so proficient as a swimmer
that she will soon be able to take on pro-
fessional mermaids in any kind of an
aquatic contest. The Metro star has
haunted the beaches near Los Angeles until
she can use every stroke in the trick box
of the professional.

* * *

With Ben Wilson and Neva Gerber in
the principal roles, the Berwilla Film Cor-
poration has started production on the
Berwilla's second Selznick release serial.
"The Crimson Lash." The story was writ-
ten by J. Grubb Alexander and Harvey
Gates. "The Branded Four." Ben Wilson's
first independently produced serial, is now
being issued through Select exchanges.

* * *

Edward Laemmle, nephew of Carl
Laemmle. president of Universal, has di-
rected his first picture at Universal City.
It is called "Cinders" and stars Hoot Gib-
son. Laemmle has recently returned from
Dutch New Guinea, where, with William
F. Alder, he photographed the cannibals.

* * *

E. P. Hermann, president of the Her-
mann Film Company, has purchased a
home site in Santa Monica-by-the-Sea. He
will build a colonial bungalow.

* * *

John Emmett McCormick, First Na-
tional's hustling West Coast press repre-
sentative, has taken unto himself a brand
new green speed demon and travels be-
tween Seventh and Broadway and Holly-
wood and Cahuenga in nothing flat.

* * *

William E. Wing's latest fiction story,
"Danger," is to be screened simultan-
eously with the magazine publication. It
is heralded as a mystery story and will

be put on at Selig's.

* * *

Claire Adams, who came to California a
year ago to appear in Benjamin B. Hamp-
ton's production of the Zane Grey story,
"Riders of the Dawn," is having her first
vacation. She is at Catalina Island.

Dead Men
Tell No Tales

r DON'T FORGET ^
it happens" only 1
ONCE

JO EVERY
L WOMAN A

102

EXHIBITORS HERALD

September 18, 1920

"Over the Hill to the Poor House9'

Completed As William Fox Special

After five months of production activ-
ity, William Fox has completed a six
reel picturization of Will Carleton's fa-
mous poem, "Over the Hill to the Poor
House." It is scheduled for fall pub-
lication.

Mr. Fox, it is declared, is an ardent
admirer of the late Will Carleton's poems,
hut not until recently was he able to
conclude negotiations for the film rights
to the two poems. When this had been
accomplished Harry Millarde was as-
signed the task of directing the piece.

Delights In Task

In discussing his new feature Mr. Fox
said: "I am performing a task which
affords me a delight wholly unalloyed
in presenting 'Over the Hill to the Poor
House.' Will Carleton was known as
the Farm Poet. He sang of the homely
things of life— the things with which we
are all intimately familiar. Nor has any
poet ever revealed a keener knowledge
of the inner workings of the hearts and
minds of plain folks.

"In the poems upon which our new
production is based Carleton touched
upon a subject which caused King David
to break his heart over Absalom and
which evoked from King Lear his im-
mortal plaint, 'How sharper than a
serpent's tooth it is to have a thankless
child.' It is a subject which will wrest
songs from poets of all the generations
yet to come.

Carries an Appeal.

"1 have watched the development of
this production from the moment the
first scene was written. I have watched
it through all the months it has been
in the process of filming. 1 take in it
a pride that has never been exceeded
in all the years Fox Film Corporation
has been issuing pictures."

"Mother" pictures always have proved
big attractions, and "Over the Hill" is
a mother picture of the most appealing
sort, it is said. Aside from this, the
fact that the poem is more popular than
ever and that it is known to millions
of people gives to it the advantage of
all the world of advertising it has re-
ceived during the last forty years.

human

Harry

Carey

says

EVERY fellow is a boob by
rights. That's why the Lord
gives him the license to laugh
at himself. But the more he
laughs at himself, the less of a
boob he really is.

— Watch for

"SUNDOWN SLIM"

Mary Carr appears in an all-star cast
as Ma Benton. William Welsh appears
as Dad Benton. John Walker plays
John Benton, the black sheep of the
family. Noel Tearle is Isaac, the sancti-
monious eldest son. Others in the cast
are John Dwyer, Wallace Ray, Phyllis
Diller, Louella Carr, Vivienne Osborne,
Dorothey Allen and Edna Murphy.

"Money Mad" Next Lasky
Fitzmaurice Production

George Fitzmaurice, whose production
of "The Right to Love" is enjoying suc-
cessful runs, has started work on
"Money Mad," his fourth special pro-
duction for Famous Players-Lasky Cor-
poration.

This is an original story of New York
life by Ouida Bergere, the wife of the
director, who also wrote "Idols of
Clay" and was responsible for the con-
tinuities of the other Fitzmaurice pro-
ductions, "On with the Dance" and "The
Right to Love." Presenting an all-star
cast, this picture marks the screen debut
of Dorothy Dickson, a dance favorite of
New York. The remainder of the cast
includes Robert Schable, Alma Tell,
George Fawcett, Katherine Emmett and
Helene Montrose.

Buster Keaton Stars in
New Metro Comedy Films

"One Week," the first of the Buster
Keaton comedies to be distributed by
Metro Pictures Corporation, was an-
nounced by officials of that organization
for issue on September 1.

The Keaton comedies are presented by
Joseph M. Schenck. Buster Keaton has
been heralded as Fatty Arbuckle's legiti-
mate successor in the field of short com-
edy films. Arbuckle himself, it is said,
made the selection. "One Week" will
be followed by "Convict 13," to be pub-
lished eight weeks after the initial com-
edy, and others will follow eight weeks
apart.

Big Marne Battle Scenes
In "The Four Horsemen"

The first Battle of the Marne will serve
as one of the big features of the screen
version of "The Four Horsemen of the
Apocalypse," the Metro picturization of
Vicente Blasco Ibanez's novel. Rex In-
gram is directing the picture, June
Mathis is arranging the picture version
of the story and Amos Myers is art
director. More than 6,000 persons will
be used, it is said, for the scenes to be
filmed in this phase of the story. Former
army officers will drill the troops to be
used for the battle scenes. Rudolph
Valentino and Alice Terry head the all-
star cast.

New Manager in Minonk

MINONK, ILL.— C. A. McDonough
is manager of the Royal theatre recently
acquired by Alcru Theatre Company,
represented by E. E. Alger, of Paxton,
and E. B. Ramsey, of Fairbury. Robert
White is the operator and Miss Josephine
McDonough is in charge of the ticket
office.

HETTY COMPSON
Whose first picture "Prisoners of Love''
personally produced by herself, has been
completed for distribution through Gold-
wyn.

Walker Is Rothacker's

Downstate Supervisor

Douglas D. Rothacker, manager of the
industrial division of Rothacker Film
Company, has appointed H. I. Walker
industrial representative for Central Illi-
nois. Mr. Walker has opened a head-
quarters office in Peoria, where he has
been conducting a dramatic school which
turned out graduates who actually got
bookings.

In the last ten years Mr. Walker has
played parts with some of the country's
best known legitimate stock companies.
He is an old-timer in films. He was
with the old American company fourteen
years ago when it had a studio back of
the Criterion theatre in Chicago.

Bill Fairbanks, Circus

Star, Now in Pictures

State rights exchanges all over the
country will be interested in the an-
nouncement by Phil Goldstone of the
organization of Western Star Produc-
tions Company to produce a series of
five and six-reel Western features star-
ring William (Bill) Fairbanks, champion
rider and broncho buster and formerly
with Barnum & Bailey circus.

Three western . stories by prominent
writers have been obtained and are being
put into scenario form. The pictures will
be produced in California and Arizona.

Change Little Rock Royal

LITTLE ROCK, ARK.— Work of re-
modeling the Royal theatre, on Main,
between Fourth and Fifth streets, is
progressing rapidly. The interior is be-
ing entirely reconstructed and rearranged
into one of the most comfortable theatres
in the South. It will seat 1,200 people,
and $30,000 is being expended in remod-
eling.

DEAD MEN TELL NO TALES

September 18, 1920

EXHIBITORS HERALD

103

Have the most com-
plete and diversified
line of film ever offer-
ed by any exchange
in America.

WHAT ARE YOUR WANTS?

WE HAVE IT!

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 s^caS Ave

104 • EXHIBITORS HERALD September 18, 1920

V. S. NAVY

:illillll!llll!ll!linillllllll!!!!l!lllllll!!lllll!lll^

THE GUMPS

For the Entertainment of the Crews
Aboard All Our Mighty Battleships

WHAT'S

THE O
REASON i

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP.

207 So. Wabash Ave.
CHICAGO

£\\nv Exchanges ofc

■■■■■■Wf^--' - '^"Q?,

September 18, 1920

EXHIBITORS HERALD

105

A CHILD FOR SALE

THE SEASON'S BIGGEST SPECIAL

SCEME F«Om"a CHILD FO«? SALE '— ivt)/v *te>?A»1 SO/v's DKAMBTIG. THL//VD£t?BOi. T o GRAPHIC FILM CORPORATION.

WILL SMASH

ALL BOX-OFFICE
R E CORD S

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 So Wabash Ave

CHICAGO

^^\ta tinges o/!4^

106

EXHIBITORS HERALD

September 18, 1920

GLOBE TROTS

A UNIQUE SERIES of SCENIC AND TRAVEL PICTURES
PHOTOGRAPHED IN ALL PARTS OF THE WORLD

FIFTY- TWO RELEASES— ONE A WEEK

RELEASE No. 1

MYSTERIOUS MANCHURIA

RELEASE No. 2

WHERE THE EARTH

BUCKLES AND BILLOWS

RELEASE No. 3

COVETED SHANTUNG

RELEASE No. 4

BENEATH THE SCEPTRE
OF THE SILENT SNOWS

RELEASE No. 5

YOKING THE EAST

AND WEST AT YOKOHAMA

RELEASE No. 6

SKITS FROM ST. KITTS

RELEASE No. 7

SLIDING OFF

THE WORLD'S ROOF

RELEASE No. 8

A BIT OF OLD CHINA

RELEASE No. 9

CURING THE CARIBOU CALL

RELEASE No. 10

THE ENCHANTED VALLEY

EXCELLED B Y NONE

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 ScHTciooAve

Reported by "Mm

We understand that Johnny Balaban-,
directing genius of the B. & K. Central
Park theatre, was given the thrill of a
hold-up while driving through Lincoln
Park the night of Aug. ::»>. It seems that
"'Essanay" Balaban was most anxious to
obtain a light for his Camel and stopping
the big Stutz bearcat he hailed a chap
sauntering leisurely along the pathway and
asked him for a match. Upon completing
the ignition of the Camel and thanking
the kind donor most profusely, •'Essanay"
was urged to "stick 'em up" being the
loser of 115 iron men on the deal. Moral:
Always have the "01' fag" burning while
dashing through our parks.

* * *

Understand HENRI Ei.lmax of the Keel-
craft Pictures Corporation was initiated as
a full fledged "Hello Bill" a few weeks
ago becoming a member of Lodge No. 4.
Upon being requested for a speech the
modest and quiet young Fllman arose to
the occasion with a burst of oratory that
would make "Grape juice" Bryan or Billy
Sunday pink with envy. Copies of the
speech are now being printed and can be
obtained at the info, desk of the Reelcraft
office.

* * *

I. P. FRENCH, road representative for
the Lea-Bel Company, handling the "Cus-
ter's Last Fight" 'film feature in conjunc-
tion with the personal appearance of big
Chief Buffalo Bear and squaw, returned
to the City completing a remarkable cycle
of runs throughout the territory and is
now preparing to present this entertain-
ing act to some of the Chicago film
theatres.

* * *

During a casual trip to 11- X. LaSalle
street the other day we overheard hlm-
dom's veteran exchange manager, Gene
Clink, discussing the rent and lease prop-
osition with Morris Kline, Beware —

sort of looks like the Southsidc is to
have another film building announcement.

* * *

R. (). Campbell of the Associated Pro-
ducers exchange was quizzed the other
day as to how's business. "Fine — never
was or could be better" was the murmur
registered. "Positively couldn't alibi if I
lied !" Next ! The iron pansy is hisn.

* * *

"Hank" Peters, now of the Celebrated
Players exchange slipped the pecan mag-
nates of Pas Robles another healthy flock
of greenbacks for some more acreage.
Looks like "Hank" must be running neck
and neck with the "Old Roman" Comiskey
of the White Sox whose property closely
adioins.

* * *

Will Tom Mitchell get on the 'phone
and give "Lieut." Billy Martin a call?
He tells us a new load of ordnance has
arrived and he wishes "Mitch" to report
/ for "survey" and certify some sample
shots.

* * *

V. DeI>orenzo. who in days gone by
was 'the "intrepid" Milwaukee scribe for
Exhibitor's Herald and for the past sev-
eral months affiliated with the Celebrated
Players exchange, wishes to state for the
benefit of his many Milwaukee friends
that he is still a bachelor, notwithstanding
all stories to the contrarv.

* * *

With that gang of filmmen scattered
about Benton Harbor, Labor Day looked

much as though Chicago's film lights were
all A. W. O. L. for the big mill. Have
been unable to get any detailed info, on
the go, so will have to forego the correct
version of the fistic feature offering until
our next blare.

* * *

Well, with the "big fight" now over its
up to the boys to turn the orbs toward
Comiskey's ball yard out South and get
the little ol* pencil and sheet and get busy
for the forthcoming World's Series. The
way the tailend cellar champs are now
slipping the skids to the big teams, we
might announce the first game is to be
played at St. Louey. Come on you "Sen-
ators." Batter up !

* * *

For Maury Salkix's ease of mind, 'tis
rumored the stock market remains listless.

* * *

The sob squad of Marion, Ind., is now
on the job with the shower stuff. 'Tis
murmured that the popular Dolly Spurk
has disposed of her theatre interests, the
Indiana. Lyric and Royal to the well
known Hoosier magnate, Frank Rem-
bcsch. The local railroad ticket agent
positively refused to give any news as to
the destination of those tickets purchased
recently, so we shall have to pull the old
slide, "Good Nite-Call Again Soon."

* * *

With R. H. Haufield, owner of a string
of theatres through Minnesota and Wis-
consin, hitting the trail in behalf of the
Superior Screen exchange's sales depart-
ment on a special sixty-day agreement, we
sort of anticipate the announcement of
pal Hadfield grabbing off another cinema
palace just as soon as manager Weiss can
check his sales.

Best o ' Luck

R. ( '. "('HI H" FLOR1XE
Who 1> id hi* friend* nlon«r Chioni;o's film
rim goodbye on Wednesday. September
Si and departed for Low Anirele* on n
very *eeretlve mlnslon.

iyj !Ui ill i ! i j in i d ji l m i i i : li. ■ . < : i [ i ui > : luui i h l l jiii^u^i: ni i tuuiill t liiiililiii iiiui i l i ituiu 14 it n 1 1 1 j t ni n t l i tu i mui_^

| Chicago Contributes

To Assist Sick "Pal" J

I Exchange employes and ex- I

| hibitors are contributing gen- §

| erously to a fund which is aimed f

I to save, if possible, the life of a |

1 film salesman who is known to |

| almost everyone in the Chicago |

| district.

i Stricken seriously ill by the |

| White Plague, the boy — he is |

I scarcely out of his teens — is not in |

| a financial position to obtain the |

I medical aid and hospital attention |

| which will give him an even chance |

| in his fight for life.

| W. A. Aschmann, manager of the |

| Chicago Pathe Exchange, is cus- |

I todian of the fund and will receive |

| any contributions.

^!iiiiiuiiituit]tLUJiii]iiiiiiiiuiii'iuiiiitiiiii[iiii::i:tiiiiiiiiiii]iiiiiiiiiiiiJitiiiiiiuiiii4iit:Mi: tifTtmiiHiiir;i:iui^

A. H. Blank, of Des Moines. Iowa,
controlling extensive theatrical interests
through the Central West is reported to
be seriously ill. having been rushed to
the Des Moines hospital Aug. 30.

* * *

The Williams theatre, Hillsboro, 111., has
been taken over by exhibitor Fellis, which
now gives him, with the Fellis theatre, two
rather busy money-makers.

* * *

Listen fellers — here's a secret! You
know what we mean, not a breath to a
soul. Friend Schwartz of the Hamilton
theatre is now honeymooning at Mackinac
Island, having signed up with the benedict
armv Aug. 30.

* * *

"Chick" Lundgren was spied the other
day carrying a flock of regular "I am not
saying much just now, but WAIT!" Looks
like the new Doll-Van exchange will have
some features to offer the Illinois ex-
hibitors upon the return from New \ork
of D. M. Vandawalker, Jr.

* * *

We heard Louis Bloom raving the other
day as to who the best of all was in
handling the shipping service for the local
exchanges. Louis could not be bribed to
change his mind, though. We refrain
from further comment but honestly Louis,
why not slip the info, to his boss.

* * *

R. C. Florine, notoriously known as
"Chub" in these parts and down around
the Gulf of Mexico, left Chicago on
Wednesday, September 8, for the so-called
"filmopolis" of the universe — Los Angeles.
There is every hope that "Chub" won't
sink into obscurity, either in the brim- deep
or otherwise, but there is a possibility,
for his departure was clothed in mystery.
A question as to his contemplated activities
on the Coast brought the ambiguous
answer: "I've bought up several pool
tables and some rugs. Now, use your own
judgment." His associates at Celebrated
Players and his friends along film row will
wait anxiously for some word that will
clear the air.

108

EXHIBITORS HERALD

September 18, 1920

A rumor has it to the effect that vet-
eran Jack Williams of the Mid West
Theatre Supply is to control the projec-
tion rooms in the new Fox Film Corpora-
tion building now in course of construc-
tion at 010 South Wabash Avenue. Our
best to Jack old top and here's hoping the
rumor is or will come true.

* * *

While this column is for general perusal
it is very much desired that no one with
the exeception of O. E. Florine read this
one item. In making over-night trips in
the future, Mr. Florine, it is considered
advisable that you have the Pullman offi-
cials fence in the upper berth or that you
engage a lower. Should you decide on
the former arrangement there would be
no opportunity whatever of your disturb-
ing the quiet of the car by falling out as
you did on your recent journey to Cleve-
land. However, if the crib effect cannot
be supplied you had better take a lower
for in case the bed doesn't prove wide
enough the fall won't be sufficient to keep
you from your duties at Pathe. A word
to the wise is sufficient.

* * *

Max Levey is with us again. For several
weeks Max has had most everybody in film
circles speculating — everybody but Si'; Gold-
man. The latter wished to let the former
Robertson-Cole manager disseminate the
news himself. The present offices of
the Associated Producers are somewhat
cramped, but when they get in their new
quarters you will find Max at his desk.
Already he is expounding on the merits of
A. P. output.

* * *

Clarence Phillips, who has been on the
city sales staff of Educational, has joined
the new exchange organization being per-
fected by I. Van Ronkel and Maurice
Fleckles.

* * *

J. M. Lyons, who is covering the South
side for Fox, has spotted some new trade,
but renewed old acquaintances. Mr. and
Mrs. King, former exhibitors of Ida Grove
and Estherville, la., have opened the new
King theatre at 5712 West 63rd street.
J. M. used to grab off the King contracts
when he covered the territory to the West.

* * *

Many film men who boast the ownership
of automobiles will feel some satisfaction
by reading this item and at the same time
they may consider it as a tax on their
credulity. Carl Laemmle, president of
Universal, writes Morris Hellman of the
Chicago exchange that the price of gaso-
line has soared so high in Europe that it

is just about as precious as the liquid that
once went over the bar at two drinks for
a quarter. It might be stated that his
description was worded somewhat differ-
ently but implied as much.

Dee Robinson, owner of the Apollo and
the Madison, the latter a new theatre
which will open in October, at Peoria,
was in Chicago last week ascertaining
whether he still was adept in the choice of
box-office winners. Mr. Robinson and his
general supervisor, Mrs. Robinson, have
just returned from a three weeks' trip to
Yellowstone Park. The exhibitor confided
in Eichenlaub at First National that he
was afraid he might have gone stale on
pictures after having seen so many geysers
and other freaks of nature.

* * *

W. J. Hurley, salesman for Special
Pictures, is nursing a much-abused head
and a bruised arm. Perhaps W. J. had
better tell the story and then you can draw
your own conclusions. He states that he
was sitting in the rear seat of a touring
car and that the party wasn't rough. But
for some unknown reason, he avers, the
car side-stepped into the curb and he was
catapulated out. According to witnesses
he would have taken prize money in a
diving contest. That is his story, but Max
Schwartz of Unity has another version.

Cecil Maberry, manager at Goldwyn,
transacted business in New York last
week.

* * *

Some one will be compelled to head a
rescue part if Carl Harthill is missed
from his desk at Reelcraft much longer.
Carl went to the lake territory in Wiscon-
sin sometime ago. To date he hasn't
furnished any member of his staff with a
square meal of fish — just a promise in the
form of a postcard on which he stated that
he was catching some big ones. He seems
to be conducting a teaser campaign.

* * *

Fred Aiken, manager at Vitagraph, en-
tertained the exhibitors and representatives
of the trade press at a showing of "Trumpet
Island" at the Playhouse on Wednesday,
September 8.

* * *

Tommy Greenwood of Hodkinson has
acquired the art of bringing an automobile
to a sudden stop. There is only one draw-
back to the scheme, and that is you may
strip your gears. Ask Tommy all about it.

* * *

It has been a long time since the road
men in this territory for Fox have been
heard from. Unless the following men
report immediately it may be found neces-
sary to send out a trailer to watch the
activities of each : John Ploner, Wiscon-
sin ; Fred Martin, Milwaukee ; Arthur
Fox, Indiana: C. W. Vjdor, uncle of King,
the producer, and A. W. Parker, Illinois
and Iowa.

* * *

I. L. Lesserman, Universal manager,
was slightly indisposed one day last week.
His aids predict that the only thing that
put him back on his feet again was con-
tracts and more contracts.

* * *

Not all of the streets in the world are
paved, according to Jack Schwartz, cover-
ing Illinois for First National. Jack
turned in a big cleaning bill to the Chicago
office. The amount was staggering. But
investigation showed that T. F. Miller,
owner of the Gem theatre at Grafton, shut
off his privately installed street lights one
rainy night before Jack reached his hotel.
Every time a match would go out Jack
would step into another mud hole. But
it is all part of the game for a big con-
tract smoothed things over.

* * #

It would seem now that W. A. Asch-

maxx, manager at Pathe, had the windows
of the new exchange all decorated up for
other than artistic purposes. Frank
Ishmael is wearing glasses. The doctor
said Frank had been straining his eyes.
The doctor was right as far as his diag-
nosis went but at the time of prescribing
the "cheaters" he did not know that
Wabash was a parade ground for the
fairer sex.

* * *

"Chub" Florine, before his departure
for the West, and Henry Peters also
were frequent visitors to the Pathe
offices before the decorative scheme cut
off a view of the street.

* * *

E. Stern, general manager for Lubliner
& Trinz, has just returned with Mrs. Stern
from a two weeks' stay at Far Rcckaway,
N. Y.

* * *

D. S. Smith, who exhibits pictures at
Hoopston and Watseka, 111., has been
around town picking up the latest in box-
office winners.

* * *

Will Hollander, who has been editor
of the motion-picture department on one
of the local dailies, has joined Balaban
& Katz as director of publicity.

* * *

Harry' S. Lorch, publicity expert at
Goldwyn, is finding it to his advantage to
remain away from Chicago recently. Every
time Harry goes out in the state to pub-
licize a Goldwyn picture a long letter filled
with encomiums is forthcoming from the
exhibitor. The P. A. has just aided
Edward Fay, Temple theatre, Elgin ;
George Johnston, Lincoln, Sterling; and
Exhibitor Fisher, La Salle, inaugurate
successfully Goldwyn week.

* * *

Clyde Eckhardt, Chicago chief for Fox,
will have to show proof why he should
be considered a Chicago resident. The last
advices from the local exchange were that
he had made another trip to Milwaukee,
Not a bad town after all.

* * *

David Hellman, manager of the Erie
theatre, is on a spending jag these days.
He is redecorating, remodeling and re-
furnishing his house. No less than 850
persons can crowd in when he gets done
spending $10,000 on improvements.

^iiiiiiiiiiiiiiuiiiiiiiiiiiuiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiirmiiiiiiiuiiiiRinii

human

Harry

Carey

savs

YOU can kid yourself about
waiting for your ship to
come in, but you'll be bappy
quicker if you'll get busy and
row out to the ship.

— Watch for

"SUNDOWN SUM"

DEAD
MEN
TELL

NO
TALES

September 18, 1920

EXHIBITORS HERALD

109

Pat Dillon, local manager for Special
Pictures, took his portfolio in hand and
made a trip around the circuit himself
this last week. There is no doubt about
it the exhibitors like to meet the man
in the front office once in awhile.

* * *

They say Bex Reixgold, special repre-
sentative for Goldwyn, is going to take
a few pieces of artillery with him on
his next trip. Bex and Jack Sixcj.aire
of Universal, happened into Danville on
the same day, only Jack got there first
and did business with Tom Roxax of the
Terrace theatre. Then Ben came in.
darkened the theatre and started screen-
ing a special. Jack came back to bid
Tom goodbye but he encountered resist-
ence in the lobby. So the story goes.
Reingold did considerable pleading and
not until a 25-cent straight was offered
did Sinclaire consent to let the party
alone.

* * *

The three twins, Eva, Blima and Ray
Herman, said to be longest in the employ
of Carl Laemmle, are back at their desks
at Universal after an uneventful trip

to the Sand Dunes.

* * *

"Florexce Ziegfeld" Applebalm, pro-
prietor of the Ardmore theatre and a
connosieur of pretty women, was up re-
viewing a new addition to the Select Fol-
lies the other day. They threaten to make
Applebaum wear blinders when at the ex-
change.

* * *

Edward Seifert has been appointed as-
sistant to John G. Hahx, secretary of
Kothacker Film Company.

* * *

Manager W. A. Asciimaxx of Pathe
hasn't a bad lot of salesmen on his staff,
especially when you consider that Chicago
took first place in the recent serial sales
drive.

* * *

Morris Hellmax will go to any length
to get a contract, at least it can be sup-
posed that business was responsible for
his long-distance telephone talk with
Mrs. Emma Cohex, manager of the
Casino theatre. Mrs. Cohen informed
him that Newport. R. I., was offering too
many pleasure inducements for her to
return to the Windy* City for another
week.

* * *

Sid Goldmax. manager of Associated
Producers, isn't in the best of moods these
days. Just because the laboratories can't
turn out positives fast enough Sid had
only fourteen prints of "Homespun Folks"
for the opening week. He should worry
as long as the fourteen are booked.

* * *

Frank B. Rogers, general manager for
J. Stuart Blackton. and S. B. Waite, Pathe
feature manager in Chicago, motored to
New York last week.

* * *

Everybody will be invited they say to
attend the formal opening of Pathe's new
Chicago offices. It should be a great day
.for the salesmen for there is no rule in
'the book that says a man can't talk busi-
ness while in the act of entertaining an
exhibitor. Further announcement of the
opening will be made later.

Finish Four Features

In Universal Studios

Four important features are in the
editorial stage in the Universal City cut-
ting rooms preparatory to being added
to the list of forty-eight special produc-
tions pledged the exhibitors and the
public during the current fiscal year.

"Black Friday," starring Frank Mayo,
has just been finished under the direc-
tion of Frederick Thomson. The
scenario was prepared by Wallace Clif-
ton from the novel by Frederick Isham.
and principals in the cast are Lillian
Tucker, Dagmar Godowsky, Belle Stod-
dard Johnstone. Ray Ripley and Fred
Yroom. Stuart Paton has just shot the
final scene of "Wanted at Headquarters,"
with a cast including Eva Novak, Uni-
versale newest star; Leonard Shumway.
Agnes Emerson, William Marion and
others. Lyons and Moran are editing,
cutting and titling their latest comedy
feature. "Once a Plumber," and Reeves
Eason is similarly employed on "Pink
Tights," featuring Gladys Walton and
Tack Perrin.

Trade Is Given Showing

Of American Feature

American is publishing in early Sep-
tember "A Light Woman."

C. S. Stimson, general sales manager,
is cooperating with the branch represen-
tatives in planning for the national dis-
tribution and exploitation of this produc-
tion. He will, in the next couple of
weeks, have visited personally practically
every branch office for the purpose of
giving advance showings of "A Light
Woman" to both American representa-
tives and exhibitors. Winston S. Hutch-
inson, son of President S. S. Hutchinson,
has accompanied Mr. Stimson on several
of these trips.

Installs Cooling Systems

In Theatres of the West

Erection Superintendent Holmstrom of
the Monsoon Cooling System has re-
turned from an extended trip through
the West, where he has spent nearly
three months superintending the installa-
tion of Monsoon Systems in Western
theatres.

He had just about a week in New
York and then he started off in another
direction. Holmstrom's idea of the
United States, he says, is just one Mon-
soon installation after another.

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special professional
discounts on UNIVERSALE.

Immediate delivery on all models. DeBrle.
DeFranqe. Path* and mane others demon-
strated in our shoe/room. Send for our com-
plete catalog at once, free on request.

BASS CAMERA COMPANY

Dept. H. 109 N. Dearborn St., Chicago, III.

Neilan Cautions Against
Re- Issue Misinformation

Marshall Neilan, now engaged in mak-
ing a series of productions for distribu-
tion through Associated First National
Pictures, Inc., recently issued a state-
ment regarding the fact that the picture,
"The Country God Forgot," now re-
ceiving extensive advertising and being
referred to as a Neilan picture, is an
old film now being re-issued.

Hobart Bosworth's Next

Will Be "His Own Law"

An early Goldwyn issue will be the
newest Hobart Bosworth picture. "His
Own Law." produced by J. Parker
Read, Jr.

"His Own Law" is claimed by Gold-
wyn officials to be one of the most
human, gripping and vigorous produc-
tions of the year. It is a play, they say,
with plenty of "punches."

DEAD MEN TELL NO TALES

REAL BARGAINS

DUCH BRAND CEMENT

per bottle

$ .12

pt.

1.15

qt.

2.00

" gal.

5.75

DAVIDS SLIDE INK

" 6 bottles

.85

PLANO CONDENSERS

11 each

.85

MENISCUS

" set

4.75

CAUTION SLIPS-ONE BOOK

.20

ORDER MUST BE SENT AT ONCE

WADLEIGH SUPPLY COMPANY

HILLSBORO, N. H.

ARCHITECTS

AND
BUILDERS

J. B. DIBELKA COMPANY

Parkway Bldg.
2743 West 22nd St.
CHICAGO

GUARANTEED

Mailing Lists

MOVING PICTURE THEATRES

Every State— total, 25,300; by States, $4-00

PerM.

1070 Film Exchanges $7.50

313 manufacturers and studios 4.00

368 machine and supply dealers 4.00

Further Particulars:

A. F.WILLIAMS, 186 W. Adams SL,ChJcap

AMERICAN FILM COMPANY

Distributed Through Pothe Exchangti.
PLYING "A" SPECIALS

"Eve in Exile," seven reels, with Charlotte Walker.

'The Valley of Tomorrow." five reels, with William Russell.

"The Honey Bee," six reels, with Margarita Sylva.

"Dangerous Talent," five reels, with Margarita Fisher.

"Slam Bang Jim," five reels, with William Russell.

"The Thirtieth Piece of Silver," five reels, with Margarita Fisher.

"The House of Toys," six reels, with Seena Owen.

"Peggy Rebels," five reels, with Mary Miles Minter.

"The Week End," five reels, with Milton Sills.

"A Live-Wire Hick," five reels, with Wm. Russell.

"A Light Woman," five reels, with Helen Jerome Eddy.

ARROW FILM CORPORATION

Fool's Gold," six reels, with Mitchell Lewis.
The Law of Nature," with Vincent Coleman.
'When the Desert Smiled," five reels, with Neal Hart.
•The Mysterious Mr. Browning," five reels, with Walter Millar.
'The Profiteer," six parts, with Alma Hanlon.
The Sunset Princess," five parts, with Marjorie Daw.
'Miss Arizona." five parts, with Gertrude Bondhill.
"Wolves of the Street," six reels, with Cobb and Johnson.
"The Desert Scorpion," six reels, with Cobb and Johnson.
"The Chamber Mystery," five reels.
"Circumstantial Evidence," five reels.
"The Wall Street Mystery," five reels.
"The Unseen Witness," five reels.
"The Trail of the Cigarette," five reels.
"The Bromley Case," five reels.

"Woman's Man," five reels, featuring Romaine Fielding.
"Love's Protege," five reels, featuring Ora Carew.
"The Black Lagoon," five reels, with all-star cast.
"The Golden Trail," five reels.

"Bachelor Apartments," five reels, with Georgia Hopkins.

"Tex," feature series, five reels.

ARROW-HANK MANN COMEDIES
One issued every other week.

MURIEL OSTRICHE PRODUCTIONS

Two-reel comedies, one each month.

BLAZED TRAIL PRODUCTIONS

One issued every other week.

LONE STAR WESTERNS
One every other week.

ARROW-NORTHWOOD DRAMAS
"The Strangers," two reels.
"Breed of the North," two reels.
"A Fight for a Soul," two reels.
"Beloved BTUte," two reels.
"Quicksands," two reels.
"Border River," two reels.
"In the River" two reels.
"Three and a Girl," two reels.
"Raiders of the North," two reels.
"Looking Up Jim," two reels.
"A Knight of the Pines," two reels.
"The Man of Brawn," two reels.

ASSOCIATED EXHIBITORS

Distributed through Pathe Exchanges
Oct. 3 — "The Riddle Woman," six reels, with Geraldine Farrar.

ASSOCIATED PRODUCERS

Sept. 12 — "Homespun Folks." Thomas H. Ince production with Lloyd Hughes.
Sept. 2"6 — "The Leopard Woman." J. Parker Read, Jr., production, with
. Louise Glaum.

C. B. C. FILM SALES

"The Victim," state rights feature, six reels.

CELEBRATED PLAYERS FILM CORPORATION

GUMPS CARTOON COMEDIES

"A Quiet Day at Home."

"Andy Plays Golf."

"Andy On a Diet."

"Andy's Wash Day."

"Andy's Night Out."

"Andy and Min at the Theatre."

"Andy Visits the Osteopath."

"Andy on Skates."

"Andy's Mother-in-Law Pays Him a Visit."

"Andy's Inter-Ruben Guest."

"Andy Redecorates a Flat."

"Andy the Model."

"Accidents Will Happen."

"Militant Min."

"Andy Fights the H. C. L."

"Ice Box Episodes."

"Wim and Wigor."

"Equestrian."

"Andy, the Hero."

"An<ly'» Picnic."

"Andy, the Chicken Fancier."

"Andy, the Actor."

"*ndy on the Beach "

"Pleasure Bent."

"At Shady Rest."

EDUCATIONAL FILMS CORPORATION OF AMERICA

Distributed through Educational hilm Exchanges, Inc.
CHESTER COMEDIES. TWO REELS

"Four Times Foiled."
"An Overall Hero."

"The Big Siiow."

CHRISTIE COMEDIES, TWO REELS

"Kiss Me, Caroline." (Bobby Vernon.)
"A Seaside Siren." (Fay Tincher.)

"Out for the Night." (Eddie Barrv.)
"Seven Bald Pates." (Bobby Vernon.)
"Don't Blame the Stork." (Harry Gribbon.)

TORCHY COMEDIES, TWO REELS

"Torchy." (Johnny Hines.)

"Torchy Comes Through." (Johnny Hines.)

"Torchy in High." (Johnny Hines.)

MERMAID COMEDIES, TWO REELS

'A Fresh Start." (Jimmie Adams.)
"Duck Inn " (Lloyd Hamilton.)

'Dynamite." (Lloyd Hamilton.)
"Nonsense." (Jimmie Adams.)

SPECIALS

"Modern Centaurs."

"Valley of 10,000 Smokes."

'Babe Ruth — How He Knocks His Home Runs

ROBERT C. BRUCE "SCENICS BEAUTIFUL," ONE REEL

"Solitude."

"Falling Waters."

"The Hope of Adventure."

"The Great Mirror."

"The Log of Laviajera."

"The Song of the Paddle."

"Wanderlust."

"Solitude."

"The Castaway."

"By Schooner to Skagway."

CHESTER-OUTING SCENICS. ONE REEL

"Adam and Eve In the Andes."
"Wanted, An Elevator."
"Pigs and Kava."
"Dreams Come True."
"Fire!"

"Bear With Us."

"Pyrennes and Wooden Legs."

"Take in Boarders."

"One Drop Was Enough."

"Old Buddha's Maze." «

"Some More Samoa."

"Woolly Bits and Monkey Hits."

"The Tamer the Wilder."

"The Trail to Wedontcarewhere."

"Too Much Overhead."

"Seven League Booters."

SCREENICS, SPLIT REEL

"Troubadours of the Sky" and "Infant Icebergs."
"Forbidden Fanes" and "Barks and Skippers.
"Horseshoe and Bridal Veil" and "In a Naturalist's Garden."
"riuck Days" and "Foam Fantasies."

"Great American Yawn" and "Getting His Angora."
"Chosen Waters" and "South Sea Naiads."
"They All Turned Turtle" and "Family Trees."

EQUITY PICTURES

"<Mlk Husbands and Calico Wives," six reels, with House Peters.
"For the Soul of Rafael," six reels, with Clara Kimball Young.

"Keep to the Right," six reels, with Edith Taliaferro.
"Whispering Devils," seven reels, with Conway Tearle.

FAMOUS PLAYERS-LASKY CORP.

PARAMOUNT-ARTCRAPT PICTURES

June 6 — "Humoresque," six reels, with Alma Rubens.

June 6 — "Old Wives for New" (re-issue), five reels, a De Mille production.
June 13 — "Paris Green," five reels, with Charles Ray.
June 13 — "Remodeling Her Husband," five reels, with Dorothy Gish.
June 20 — "The City of Masks," five reels, with Robert Warwick.
June 27 — "Sick Abed," five reels, with Wallace Reid.
June 27 — "Sand," five reels, with William S. Hart.
July 4 — "Sins of St. Anthony," five reels, with Bryant Washburn.
July 4 — "Away Goes Prudence," five reels, with Billie Burke.
July 11 — "Let's Be Fashionable," five reels, MacLean and May.
July 11 — "Ladder of Lies," five reels, with Ethel Clayton.
July 18 — "Homer Comes Home," five reels, with Charles Ray.
July 25 — "The Fourteenth Man " five reels, with Robert Warwick.
July 25 — "The World and His Wife," five reels (Cosmopolitan Production).
Aug. 1 — "The Fighting Chance," six reels, with special cast.
Aug. 8 — "Prince Chap," six reels, with Thomas Meighan.
Aug. 8 — "Crooked Streets," five reels, with Ethel Clayton.
Aug. 16 — "The White Circle." five reelSj Maurice Tourneur production.
Aug. U — "What Happened to Jones," five reels, with Bryant Washburn.
Aug. 22 — "Guilty of Love," five reels, with Dorothy Dalton.
Aug. 29 — "Hairpins," five reels, with Enid Bennett.

September 18, 1920

EXHIBITORS HERALD

111

FIDELITY PICTURES COMPANY

"The Married Virgin," six reels.
"Frivolous Wives, six reels.

FILM MARKET, INC.
'The House Without Children," seven reels, with Richard Travers.

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC.

"A Day's Pleasure," with Charles Chaplin.

"The Greatest Question" (D. W. Griffith production).

"Two Weeks," six reels, with Constance Talmadge.

"Even as Eve," seven reds, with Grace Darling.

"The Turning Point," five reels, with Katherine MacDonald.

"The River's End," six reels (Marshall Neilan Production).

"The Fighting Shepherdess," with Anita Stewart.

"The Interior Sex, with Mildred Harris Chaplin.

"The Family Honor," a King Vidor feature.

"The Idol Dancer," a D. W. Griffith production.

"The Woman Gives," with Norma Talmadge.

"Polly of the Storm Country," with Mildred Harris Chaplin.

"Don't Ever Marry." six reels, a Marshall Neilan Production.

"The Love Expert, with Constance Talmadge.

"Passion's Playground," six reels, with Katherine MacDonald.

"The Yellow Typhoon," with Anita Stewart.

"Yes or No," with Norma Talmadge.

"Go and Get It," Marshall Neilan production.

"The Jack Knife Man." a King Vidor production.

"What Women Love," five reels, with Annette Kellerman.

"The Notorious Mrs. Lisle," five reels, with Katherine MacDonald.

"Harriet and the Piper," five reels, with Anita Stewart.

"46 Minutes from Broadway," with Charles Ray.

"The Splendid Hazard," six reels, with Henry Walthall.

'The Perfect Woman," with Constance Talmadge.

"Married Life," five reels, with Mack Sennett cast.

FORWARD FILM DISTRIBUTORS, INC.
"Youth's Desire," five reels.

FOX FILM CORPORATION

FOX SPECIALS

"The White Moll," with Pearl White.

"If I Were King," with William Farnum.

"The Skywayman," with Lt. Ormcr Locklear.

"While New York Sleeps," with All Star Cast.

"The Face at Your Window." with All Star Cast.

"My Lady's Dress," with All Star Cast.

"Over the Hill to the Poorhouse," with All Star Cast.

"A Connecticut Yankee in King Arthur's Court," with All Star Cast.

WILLIAM FARKl'M SERIES

"Drag Harlan."
"The Scuttlers."

PEARL WHITE SERIES

"The Thief."

"The Tiger's Cub."

"The Mountain Woman."

TOM MIX SERIES

"The Untamed."
"The Texan."
"Prairie Flowers."

WILLIAM RUSSELL SERIES

"The Man Who Dared."
"The Challenge of the Law."
"The Iron Rider."

SHIRLEY MASON SERIES

"Merely Mary Ann."

"Chin Toy."

"The Girl of My Heart."

GEORGE WALSH SERIES

"From Now On."
"Number 17."
"The Plunger."

30TH CENTURY BRAND

"Firebrand Trevison," with Buck Jones.
"The Husband Hunter," with Eileen Percy.
"The Little Grey Mouse," with Louise Lovely.
"Sunset Sprague," with Buck Jones.
"Beware of the Bride," with Eileen Percy.
"The Rangers," with Buck Jones.

FOX m:\\ s

Twice a week.

SUNSHINE COMEDIES

"Mary's Little Lobster."

"A Waiter's Wasted Life."

"His Wife's Caller."

VFarmyard Follies."

"••Chase Me."

"The Cow Punchers."

"Home Sweet Home."

"Napoleon."

"The Song Birds."

"Hot Dogs."

'The Merry Cafe."

"The Tailor Shop."

"The Brave Toreador."

"The Politicians."

"The High Cost of Living."

"Cleopatra."

"Flap Jacks."

CLYDE C v < OMEDIKS

"Kiss Me Quick."
"The Huntsman."

GARSON PRODUCTIONS

"Midchannel," five reels, with Clara Kimball Young.
"Hush," five reels, with Clara Kimball Young.

MURRAY W. GARSSON

"A Dream of Fair Women."

GOLDWYN PICTURES CORPORATION

GOLDWYN STAR PRODUCTIONS

"Dangerous Days," seven reels, Eminent Authors Special.

"Trimmed with Red," five reels, with Madge Kennedy.

'The Woman and the Puppet, seven reels, with Geraldine Farrar.

"The Silver Horde," seven reels; Rex Beach Special.

"Out of the Storm," five reels. Eminent Authors Special.

"Jes* Call Me Jim," five reels, with Will Rogers.

"The Great Accident," five reels, with Tom Moore.

"The Slim Princess, five reels, with Mabel Normand.

"Roads of Destiny," five reels, with Pauline Frederick.

"Double-dyed Deceiver," five reels, with Jack Pickford.

"The Truth," five reels, with Madge Kennedy.

"Scratch My Back," five reels (Eminent Authors).

"Officer 666," five reels, with Tom Moore.

"Cupid, the Cowpuncher,'' five reels, with Will Rogers.

"Man Who Had Everything," five reels, with Jack Pickford.

"Girl With the Jazz Heart," five reels, with Madge Kennedy.

"It's a Great Life," five reels, (Eminent Artists).

"The Return of Tarzan," five reels, with Gene Pollar.

"Going Some," five reels, Rex Beach production.

"Cupid the Cowpuncher," five reels, with Will Rogers.

"The North Wind's Malice," five reels. Rex Beach production.

"The Penalty." five reels, with Lon Chaney.

"Earthbound," seven reels, with All Star Cast.

"Stop Thief,'' five reels, with Tom Moore.

KOHIl EDUCATIONAL wKHKLI

"Having a Circus."

" 'Air'-istocracy."

"In the Glory of the Past."

"Between Friends."

"For the Future."

CAPITOL COMEDIES
"The Little Dears," two reels, with Carter De Havens.
"A Sure Cure," two reels, with Carter De Havens.

BENNISON STAR SERIES

"High Pockets," five reels, with Louis Bennison.
"A Misfit Earl," five reels, with Louis Bennison.

GOLDWYN-BRAY PICTOGRAPHY

"in Far Away New Zealand."

"Girl Pottery Makers of the Caribbeans."

"Taos Indians."

GREIVER'S EDUCATIONAL

"Colossus of Roads.'
"The Spirit of the Birch."
"Suds."

"Precisely as Polly "
"Legend of the Corn."
"Jupiter's Thunderbolt."

GROSSMAN PICTURES, INC.

"Face to Face," six parts, with Marguerite Marsh.

HALLMARK PICTURES CORP.

FAMOUS DIRECTORS SERIES

"A Veiled Marriage," five reels, with Anna Lehr.
"Carmen of the North," five reels, with Anna Bos.

"Chains of Evidence." five reels, with Anna Lehr and Edmund Breese.
"Wits vs. Wits."

HALLMARK-BURTON KING PRODUCTIONS

"The Discarded Woman," five reels, with Grace Darling and Rod La Rocque.
"Love or Monev " five reels, with Virginia Lee.

"The Common Sin." five reels, with Grace Darting and Rod La Rocqae.

SPECIAL PRODUCTIONS
"False Gods," eight reels, with Grace Darling.

W. W. HODKINSON CORPORATION

Distributed through the Pathe Exchange.

ARTCO PRODUCTIONS
"The Capitol." six reels, with Leah Baird.
"Cynthia-of-the-Minute,' six reels, with Leah Baird.

ZANE GREY PICTURES, INC.
"Desert Gold," seven reels, with E. K. Lincoln.
"Riders of the Dawn," six reels.

BENJAMIN B. HAMPTON PRODUCTIONS

"The Westerners," seven reels, with Roy Stewart.
The Sagebrusher," seven reels, by Emerson Hough.

J. PARKER READ. JR., PRODUCTIONS

'The Lone Wolf's Daughter," seven reels, with Louise Glaum.
"Sex," seven reels, with Louise Glaum

112

EXHIBITORS HERALD

September 18, 1920

DEIT RICH-BECK, INC.

"The Bandbox," six reels, with Doris Kenyon.
"The Harvest Moon," six reek, with Dons Kenyon.

DIAL FILM CO. PRODUCTIONS

"King Spruce," seven reels, with Mitchell Lewis.

LOUIS TRACY PRODUCTIONS
"The Silent Barrier," six reels with Sheldon Lewis.

ROBERT BRUNTON PRODUCTIONS

"180,000," five reels, with J. Warren Kerrigan.

"The Dream Cheater," five reels, with J. Warren Kerrigan.

"No. 69," five reels, with J. Warren Kerrigan.

"The Green Flame," five reels, with J. Warren Kerrigan.

NATIONAL-BILLIE RHODES PRODUCTIONS

"The Blue Bonnet." six reels, with Billie Rhodes.

JOSEPH LEVERING PRODUCTIONS
"His Temporary Wife," six reels, with Special Cast.

HALL-ROOM BOYS PHOTOPLAYS, INC.

June 10 — "Misfortune Hunters"
nne 24 — "Back on the Farm."
uly 8 — "Stung Again."

July 22— "Wild, Wild, Women!"
Aug. £>. — "Some Champs."
Aug. 19 — "Clever Cubs."

JANS PICTURES, INC.

"Love Without Question," seven reels, with Olive Tell.
"Nothing a Year," seven reels, with Olive Tell.
"A Woman's Business," six reels, with Olive Tell.

JUNGLE COMEDIES

"Caught With the Goods."
"Stopping Bullets." •
"Circus Bride."
"Perils of the Beach."

VICTOR KREMER PRODUCTIONS

"Little Shoes," five reels.
"Stripped of a Million," five reels.
"Strife," five reels.

EDGAR LEWIS PRODUCTIONS

Feb. 1 — "Other Men's Shoes," seven reels.

May SO — "Sherry," seven parts, with Pat O'Malley.

Aug. 29 — "Lahoma," seven reels.

ALBERT CAPELLANI PRODUCTIONS, INC.
Mar. 7 — "In Walked Mary," five , reels, with June Caprice.

J. STUART BLACKTON PRODUCTIONS

June 20 — "Passers-By," six reels, with Herbert Rawlinson.
July 18 — "Man and His Wife," six reels, with Herbert Rawlinson.
Sept. 6 — "House of the Tolling Bell," six reels, with Bruce Gordon and
May McAvoy.

Oct. 10 — "Forbidden Valley," six reels, with Bruce Gordon and May McAvoy.

J. D. HAMPTON PRODUCTIONS

July 4 — "A Broadway Cowboy," five reels, with William Desmond.
Aug. 1 — "One Hour Before Dawn," six reels, with H. B. Warner.
Aug. 15 — "The Girl in the Web," six reels, with Blanche Sweet.
Sept. 12 — "Felix O'Day," five reels, with H. B. Warner.
Sept. 26 — "Object — Matrimony," five reels, with Blanche Sweet.

HOBART HENLEY PRODUCTIONS

Nov. 2 — "The Gay Old Dog," six reels, with John Cumberland.
May 9 — "The Miracle of Money," five reels, with Margaret Saddon.

PIONEER FILM CORP.

"Bubbles," five reels, with Mary Anderson.

"Dr. Jekyll and Mr. Hyde," five reels, with Sheldon Lewis.

"Were Is My Husband?" five reels, with Jose Collins and Godfrey Tearle.

REALART PICTURES

SPECIAL FEATURES

"Soldiers of Fortune" (Dwan), seven reels.

"The Mystery of the Yellow Room" (Chautard), six reels.

"The Luck of the Irish" (Dwan), six reels.

"Deep Purple," seven reels, R. A. Walsh production.
"The Law of the Yukon," six reels, Chas. Miller production.

"The Soul of Youth," six reels, a Taylor production.

STAR PRODUCTIONS

"The Stolen Kiss," five reek, with Constance Binney.
"Sinners," five reels, with Alice Brady.
"Nurse Mariorie," five reels, with Mary Miles Minter.
"Jenny Be Good," five reels, with Mary Miles Minter.

"Miss Hobbs," six reels, with Wanda Hawley.

"A Cumberland Romance," six reels, _ with Mary Miles Minter.

"A Dark Lantern," five reels, with Alice Brady.

"39 East." five reels, with Constance Binney.

"Sweet Lavender," five reels, with Mary Miles Minter.

METRO PICTURES CORPORATION

METRO SPECIALS
"The Best of Luck," six reels, with All-Star Cast.
'The Cheater," six reels, with Mae Allison.
"Parlor, Bedroom and Bath," six reels, with all-star cast.
"The Misfit Wife," six reels, with Alice Lake.
"Held in Trust," six reels, with May Allison.
"The Chorus Girl's Romance," six reels with Viola Dana.
"The Hope," six reels with All Star Cast.
"The Price of Redemption," six reels, with Bert Lytell.
"The Saphead," six reels, with Crane-Keaton.
"Clothes,'' six reels, with All Star Cast.

NAZIMOVA PRODUCTIONS

'"Stronuer Than Death." six reels, with Nazimova.
"The Heart of a Child," seven reels, with Nazimova.
"Billions," six reels, with Nazimova.
"Madame Peacock." seven reels, with Nazimova.

MAURICE TOURNEUR PRODUCTIONS

Sept 16 — "The Great Redeemer," six reels, All Star Cast.

S. L. PRODUCTIONS
"Love, Honor and Obey," six reels, with All Star Cast

ROBERT HARRON PRODUCTIONS

"Coincidence," six reels with Robert Harron.

C. E. SHURTLEFF PRODUCTIONS

"The Mutiny of Elsinore," six reels, with All Star Cast.

"The Star Rover," six reels, with All Star Cast.

TAYLOR HOLMES PRODUCTIONS

"Nothing But the Truth," six reels.

!,l?,et-Very»Id^t" ,bt reeU- with Taylor Holmes.
Nothing But Lies," six reels, with Taylor Holmes.

HOPE HAMPTON PRODUCTIONS
"A Modern Salome," six reels.

PATHE EXCHANGE. INC.

PATHE SPECIAL FEATURES
Apr. 26 — "Ri» Grande," seven reels, with Rosemary Theby.
June 6— "The Little Cafe." five reels, with Max Linder.

FRANK KEENAN PRODUCTIONS
Feb. 19— "Smoldering Embers." five reels, with Frank Keenan.
May »— Dollar for Dollar." five reels, with Frank Keenan.

REELCRAFT PICTURES

BILLY WEST COMEDIES

"Foiled," two reels.
"The Dodger," two reels.
"Masquerader," two reels.
"Brass Buttons," two reels.
"Hard Luck," two reels.
"Beauty Shop," two reels.
"The Artist,'' two reels.
"Going Straight," two reels.
"What Next?" two reels.
"That Dreamer," two reels.
"Hands Up," two reels.

TEXAS GUINAN WESTERNS
"Not Guilty," two reels.
"Letters of Fire," two reels.
"Outwitted," two reels.
"My Lady Robin Hood," two reels.
"The Wildcat," two reels.
"The Night Rider," two reels.
"The White Squaw," two reels.
"A Moonshine Feud," two reels.
"The Desert Vulture," two reels.
"The Girl of the Rancho."

ALICE HOWELL COMEDIES

"A Wooden Legacy," two reels.
"Her Bargain Day," two reels.
"Her Lucky Day," two reels.
"Cinderella Cinders."
"Rubes and Romance," two reels.

WILLIAM FRANEY COMEDIES'

"The Paper Hanger," one reel.

"The Water Plug," ona reel.

"The Glutton," one reel.

"The Hasher," one reel.

"Hard Cider," one reel.

"Tarred and Feathered," one reel.

"Play Hookey," one reel.

GALE HENRY COMEDIES

"Chicken a la King," two reels.
"Don't Chase Your Wife," two reels.
"Her First Flame," two reels.
"Pants." two reels.

"Her Honor the Scrublady," two reels.
"Stung," two reels.

ROYAL COMEDIES

Aug. 15 — "Buggins," two reels, with Leon Errol.

Aug. 80 — "Snakes," two reels, with Billy B. Van.

Sept. 16 — "The Plucky Hoodoo," two reels, with Billy B. Van.

Sept. 80 — "Where Are Your Husbands?" two reels, with Billy B. Vaa.

September 18, 1920

EXHIBITORS HERALD

113

JIILBUKN MORANTI COMEDIES

"His Wedding Day," two reels.
"The Kick," two reels.
"Love, Where Art Thou?" two reels.
"Installment Plan," two reels.
"Wild, Wild West," two reels.
"Simp and Satan," two reels.
'■Jealousy," two reels.
"Bungalow Bungle," two reels.
"Barber Shop Gossip," two reels.

ROBERTSON-COLE PICTURES

SPECIALS

"The Fortune Teller." s>:ven reels, with Marjorie Rambeau.
"The Wonder Man," seven reels, with Georges Carpentier.
"Li Ting Lang," fice reels, with Sessue Hayakawa.
"Moon Madness." six reels, with All-Star Cast.
Aug. 1 — "Life's Twist." six reels, with Bessie Barriscale.
Aug. 15— "Arabian Knight," five reels, with Sessue Hayakawa.
Aug. 29 — "Big Happiness," seven reels, with Dustin Famum.
Sept. 12 — "Occasionally Yours." six reels, with Lew Cody.

MARTIN JOHNSON PICTURES

"Lonely South Pacific Missions."
"Recruiting in the Solomons."
"City of Broken Old Men."
"Marooned in the South Seas."

ADVENTURE SCENICS

"Sheep O'Leavenworth."
"Sons of Salooskin."
"Ghosts of Romance."

May 2 — "Outlaw of WJderness," one reel.
May 16 — "The Lone Trapper," one reel.

SUPREME COMEDIES
"Take Doctor's Advice."
"Oh, You Kid!"

May 80 — "Letty's Lost Legacy," one reel.
June 6 — "Becky Strikes Out," one reel.

LEWIS J. SELZNICK ENTERPRISES

SE-LZNICK PICTURES
Distributed by Select Exchanges.

"The Shadow of Rosalie Byrnes," five reels, with Elaine Hammerstein.

"Out of the Snows," five reels, with Ralph Ince.

"The Man Who Lost Himself," five reels, with William Faversham.

"The Flapper," five reels, with Olive Thomas.

"Whispers," five reels, with Elaine Hammerstein.

"The Valley of Doubt," five reels, with special cast.

"The Desperate Hero," five reels, with Owen Moore.

"The Servant Question," five reels, with William Collier.

"The Figurehead," five reels with Eugene O'Brien.

"Panthea," five reels, with Norma Talmadge.

"Darling Mine," five reels, with Olive Thomas.

"The Point of View," five reels, with Elaine Hammerstein.

"The Poor Simp " five reels, with Owen Moore.

SELECT PICTURES

Distributed by Select Exchanges.

'Faith of the Strong," five reels, with Mitchell Lewis.
"Isle of Conquest," five reels, with Norma Talmadge.
The Last of His People," five reels, with Mitchell Lewis.
"She Loves and Lies," six reels, with Norma Talmadge.
"The Seeds of Vengeance," five reels, with Bernard Durning.
"Just Outside the Door." five reels, with Edith Hallor.

SELZNICK NEWS

One reel weekly.

in mil n i KAUFMAN MASTERPIECE

"A Good Fellow," one reel.

"Content." one reel.

"Pity the Poor." one reel.

"Society Bad-Man," one reel.

"Dictionary of Success," one reel.

"A Certain Rich Man one reel.

"The Battler and the Bottler," one reel.

"Who Threw the Brick?" one reel.

"Johnnie," one reel.

"Little Red Riding Hood," one reel.

NATIONAL PICTURES
Distributed by Select Exchanges
"Jnst a Wife." five reels, with special cast.
"Blind Youth." five reels, with special cast.
"The Invisible Divorce," five reels, with special cast.
"Marooned Hearts," five reels, with Conway Tearle.
"Out of the Snows." five reels, with Ralph Ince.

REPUBLIC PICTURES

Distributed by Republic Exchanges.
"Mr. Wu," five reels, with special cast.
"Baby," five reels, with special cast
"Mountain Madness," five reels, with special cast.

Mile after mile of

EASTMAN
FILM

is exposed and developed each
month at the Research Laborator-
ies, so that through continuous
practical tests we may be sure that
the quality squares with the East-
man standard.

Eastman Film never has an op-
portunity to be anything but right.

EASTMAN KODAK COMPANY
ROCHESTER, N. Y.

t^akes your
theatre PAY

- all jummcr

Send for Booklet 10
Philadelphia Office:
q 1325 VINEJSTREET

70 Wert 45 J*.
NEW YORK.

KIMII.lt VMS

Twice a Week News Reel.

PRIZMA PICTURES
-Death. Where Is Thy Sting?" one reel.

D. N. SCHWAB PRODUCTIONS

"Fickle Women," five reels, state right feature.

1 EXHIBITORS
( HERALD—

THE MOST INTERESTING
PAPER IN THE FIELD

1 GUARANTEES MAXIMUM

ADVERTISING
RESULTS

■

1
1

114

EXHIBITORS HERALD

September 18, 1920

Music Which Can Be
Played in Any Theatre

Following is a list of music publishers who are
not members of the Society of American Authors
and Composers whose music can be played by
either orchestra or music roll, tax free :

Asher, Emil 1155 Broadway, New York, N. Y.

Ballinger, Edward L. Music Publishing Co

Los Angeles, Calif.

Berg, S. M Columbia Theatre Bldg., New York, N. Y.

Bond, Carrie Jacobs.. 746 S. Michigan Ave., Chicago, 111.

Boosey & Co 9 E. 17th St., New York, N. Y.

Boston Music Co 26-28 West. St., Boston, Mass.

Broadway Music Co New York, N. Y.

Browne, Ted, Music Co., Inc. 323 Madison St., Chicago, 111.
Carlson, M. L. & Co. . .1131 Masonic Temple, Chicago, 111.

Cary & Co London, England

Craig & Co 145 North Clark St., Chicago, 111.

Ditson, Oliver & Co 178 Tremont St., Boston, Mass.

Fay, Louis J., Publishing Co

181 Tremont St., Boston, Mass.

Fischer, Carl, 46154 Cooper Square. .. .New York, N. Y.
Fox, Sam, Publishing Co

340-346 The Arcade, Cleveland, Ohio

Gilbert & Friedland, Inc.. 232 W. 46th St., New York, N. Y.

Graham, Roger 143 N. Dearborn St., Chicago, 111.

Granville, Bernard, Publishing Co., Inc

145 W. 45th St., New York N. Y.

Hinds, Hayden & Eldredge, Inc., Publishers

11-15 Union Sq., New York

Hutzinger & Dilworth, 505 Fifth Ave.. New York, N. Y.

Ideal Music Co Chicago, 111.

Inter-City Music Co Brooklyn, N. Y.

Jacobs, Walter 8 Bosworth St., Boston, Mass.

Jenkins, J. W., Sons Music Co Kansas City, Mo.

Jungnickle, Ross, 15 Whitehall St New York, N. Y.

Kelly, W. A., Music Co .4720 S. Wabash Ave., Chicago, 111.
Kendis-Brockman Music Co

145 W. 45th St., New York, N. Y.

Krey Music Co 361 Washington St., Boston, Mass.

Manning, Clarice & Co

967 Beachwood Drive, Hollywood, Calif.

McKinley Music Co... 145 W. 45th St., New York, N. Y.
Morris, Josephy, & Co

119 N. Clark St., Chicago, and New York City

Penn Music Co 145 W. 45th St., New York, N. Y.

Peiffer, Arthur, Co 127 Maine St., Quincy, 111.

**iantadosi, Al., & Co., Inc

Astor Theatre Bldg., New York, N. Y.

Richmond, Maurice & Co. .145 45th St., New York, N. Y.

Roberts, Lee S 412 Fine Arts Bldg., Chicago, 111.

Rosey, George, Publishing Co

24 E. 21st St., New York, N. Y.

Rossiter, Will 71 Randolph St., Chicago, 111.

Schirmer, G 3 E. 43rd St., New York, N. Y.

Schuberth, Edward & Co. 11 E. 22nd St., New York, N. Y.
Sherman, Clay & Co

Kearney and Sutter Sts., San Francisco, Calif.

Southern California Music Co

332 S. Broadway, Los Angeles, Calif.

Siebrecht, Arthur M. & Co Lexington, Ky.

Smythe, Billy, Music Co

423 W. Walnut St., Louisville, Ky.

Snyder Music Publishing Co

24 W. 45th St., New York, N. Y.

Stasny, A. J., Music Co

Strand Theatre Bldg., New York, N. Y.

Summy, Clayton F. Co. 64 E. Van Buren St., Chicago, 111.
Stone & Thompson .... 143 N. Dearborn St., Chicago, 111.

Taylor, Tell Grand Opera House Bldg., Chicago, 111.

Triangle Music Co 821 Gravier St., New Orleans, La.

Urbanek Bros 5026 S. Talman Ave., Chicago, 111.

Victor Music Co 1132 Masonic Temple, Chicago, 111.

Volkwein Bros Pittsburg, Pa.

Von Tilzer, Harry, Music Co

222 W. 46th St., New York, N. Y.

Watcrson, Berlin & Snyder New York, N. Y.

White-Smith Music Publishing Co

62-64 Stanhope St., Boston, Mass.

Winn School of Popular Music

155 W. 125th St.. New York, N. Y.

(Issued by M. P. T. O. A.)

TYRAD PICTURES, INC.

'And the Children Pay," seven reels, with Garrett Hughe*.
"Your Wife and Mine, five reels.
"Human Passions," five reels.

'The Red Viper," six reels, with Garett Hughes.

"It Happened in Paris," five reels.

"Broken Hearts," five reels.

Johnny Dooley Comedies, two reels, monthly.

UNITED ARTISTS CORPORATION

Sept. 1 — "HU Majesty, the American," eight reels, with Douglas Fairbanks

Oct. 80 — "Broken Blossoms," six reels, D. W. Griffith production.
Dec 29— "When the Clouds Roll By," six reels, with Douglas Fairbanks
Fan. 18 — "Pollyanna," six reels, with Mary Pickford.
Apr. 25 — "Down on the Farm" (Sennett), five reels.

May 23 — "Romance,' eight reels, with Doris Keane.

Tune 13 — "Mollycoddle," six reels, with Douglas Fairbanks.

June 27 — "Suds," five reels, with Mary Pickford.

Sept. 5 — "The Love Flower." D. W. Griffith production.

UNIVERSAL FILM MFG. COMPANY

UNIVERSAL. FEATURES

May 3 — "Bullet Proof," five reels, with Harry Carey.
May 10 — "Girl in Room 29," five reels, with Frank Mayo.

May 24 — "The Path She Chose." five reels, with Anna Cromwall.

May 31 — "Everything But the Truth," five reels, Lyons and Moran.

Tune 14 — "A Tokio Tiren," five reels, with Tsuru Aoki.

June 21 — "Alias Miss Dodd." five reels, with Edith Roberts.

June 28 — "Human Stuff," five reels, with Harry Carey.

Fuly 12 — "The Red Lane," five reels, with Frank Mayo.

July 19 — "The Girl in the Rain," five reels, with Ann Cornwall.

July 26 — "La La Lucille," five reels, with Lyons and Moran.

Aug. 16 — "Under Northern Lights," five reels, with Virginia Faire.

JEWEL. PRODUCTIONS

"Under Crimson Skies," six reels, with Elmo Lincoln.

"The Breath of the Gods," six reels, with Tsuru Aoki.
"The Devil's Pass Key," five reels, with special cast.

VITAGRAPH

ALICE JOYCE SPECIAL. PRODUCTIONS

"The Sporting Duchess," seven reels.
"Dollars and the Woman," six reels.
"The Prey," six reels.

K Alt LE WILLIAMS PRODUCTIONS

"The Fortune Hunter," seven reels.
"Captain Swift," five reels.
"A Master Stroke," five reels.
"The Purple Cipher," five reels.

CORINNE GRIFFITH PRODUCTIONS

'Human Collateral," five reels.
'Deadline at Eleven," five reels.
'The Garter Girl," five reels.
'Bab's Candidate," five reels.
'The Whisper Market," five reels.

HARRY T. MOREY PICTURES

"The Sea Rider." five reels.
'The Gauntlet," five reels.

VITAGRAPH SUPER-FEATURES

"The Courage of Marge O'Doone." seven reels (James Oliver Curwood).
"Trumpet Island," seven reels, all-star cast (Tom Terriss Production).

LARRY SEMON COMEDIES

"The Head Waiter," two reels.
"The Grocery Clerk," two reels.
"The Fly Cop," two reels.
"School Days," two reels.
"Solid Concrete," twa reels.
"The Stage Hand," two reels.

JIMMY AUBREY COMEDIES

"The Decorator," two reels.

CURRENT SERIALS

ARROW, "Thunderbolt Jack." with Jack Hoxie.

ARROW, "Lightning Brvce." with Ann Little and Jack Hoxie.

ARROW, "The Lurking Peril," with Anne Luther and George Lurpin.

ARROW. "The Fatal Sign," with Claire Anderson.

FOX, "Bride Thirteen," with All Star Cast.

HALLMARK, "The Screaming Shadow " with Ben Wilson and Neva Gerber.
PATHE, "Daredevil Jack," with Jack Dempsey.

PATHE, "Trailed by Three." with Frankie Mann and Stuart Holmes.
PATHE, "Ruth of the Rockies." with Ruth Roland.
PATHE, "The Third Eye," with Warner Oland and Eileen Percy.
PATHE, "Pirate Gold," with G. B. Seitz and Marg. Ceurtot
REPUBLIC Pictures, "The Whirlwind," with Chas. Hutchinson.
UNIVERSAL, "The Moon Riders," with Art Acord.
UNIVERSAL, "The Vanishing Dagger." with Eddie Polo.
VITAGRAPH, "Tha Silent Avenger," with William Duncan.
VITAGRAPH, "Hidden Dangers/' with Joe Ryan and Jean Paige.
VITAGRAPH, 'The Veiled Mystery." with Antonio Moreno.

WARNING TO EXHIBITORS !

My next four productions following "Dinty,' will
be sold by trie First National Exhibitors Circuit on an
individual basis only, each picture being contracted
for on its own merit.

Tke re is nothing in my existing distribution agree-
ment which allows for any but the above method of
sale of my product.

Any exhibitor who is approached by a salesman
from any organization attempting to sell my product
on any but the above basis would do me a great favor
if he would telegraph me at my expense, giving facts.
Information along these lines will be kept highly con-
fidential if so requested.

No contracts can be entered into for Marshall
Neilan Productions without the personal approval of
myself or a member of my organization empowered
with this right.

This is simply a warning for the protection of the
exhibitor as well as myself.

6642 Santa Monica Boulevard
Holly wood, Califo rnia

TRADE PAPER, PEVIEVS PPAKE

"Jul love plover:

" 'The Love Flower' suggests Mr. Griffith in one of his
happiest moods. That it will prove one of the year's strong-
est box-office attractions is a prediction based on careful
consideration, and attention must be called to the fact that
this photoplay is among the best of the Griffith pictures not
strictly confined to the class of 'massive photoplays'. That
it is a super-feature, no one will dispute."

Exhibitor's Trade Review.

"It was long ago recognized that Mr. Griffith is an artist
of the first rank. That was in the days of his first produc-
tions. It is with the release of 'The Love Flower' that he
will be acclaimed as a poet — who feels and knows and what
is more, understands human beings, to transmute them with
vivid intensity to the silver screen."

Dramatic Mirror.

"After seeing 'The Love Flower' at the Strand this week
we once more understand why D. W. Griffith stands at the
head of the directorial profession. It is not mainly be ause
his pictures have the advantages of good stories and fine
acting, but because they contain that most important char-
acteristic— human touches."

New York Review.

"Without drawing the spectator's attention from the story
development of 'The Love Flower', Mr. Griffith has accen-
tuated beauty, but always fitting the setting to the spirit
of the play. The whole production met with high ap-
proval at the Strand Theatre, and it will probably be so
received wherever shown."

Moving Picture World.

"For making a picture hold through the sheer beauty of
characterization and scenic investiture and the coupling the
two together, D. W. Griffith certainly has no superiors.
There is a large audience ever ready and eager to appreci-
ate the poetic beauty and realistic drama that Griffith im-
parts to his pictures. Before such audiences 'The Love
Flower' will register to the fullness of all its rare beauty
and charm."

Wid',.

United Arfef ;

MARY P1CKFORD
DOUGLAS FAIRBANKS

d.w GRiFprFu;

Hi RAM AfoRAMS

PRESIDENT

~7"

GRIFFITHS

new production

bLOVE FLOVEB"

^trom the Collier 's Weekly Stow
pack peach' 'b^lalph Stock

|ig Issues Up At Minneapolis Meeting

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Reputation

though a great asset, is not what you buy when you
book Associated Producers' productions. You buy actual
performance on the part of seven men who, month after
month, year after year, have made, are making and will
continue to make stronger and abler pictures than you can
obtain from any other single source in this industry.

That exhibitors believe this, too, is shown by the fact
that we opened our releasing season throughout America
last week with three-fifths of the country's biggest first
runs as our customers.

MARSHALL NEILAN
GEORGE LOANE TUCKER

ALLAN DWAN
MAURICE TOURNEUR

J. PARKER READ. JR. THOMAS H. INCE MACK SENNETT

ASSOCIATED PRODUCERS, INC.

729 SEVENTH AVENUE, NEW YORK CITY

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1. XI, No. 13

MARTIN J. QU I G LEY . PUBLISHER
cits matter. August jo. iQij, at tkr Post Otficr at Chicago, IK., under the Act of March
Published tecekly at 41J South Dearborn St., Chicago. Subscription, U-OO a year.

September 25, 1920

DcoDfly" PMllp$

Emdtiond. A^tie^ <to.d
DasdiiL^ Ci&r of
Ib=a± of HximAnif y 'm d
Cie£i Ilmveigcl-Je^d...
PioducfioiL de Lirxic
Diioitci ly AlleiiMub&t

September 25, 1920

EXHIBITORS HERALD

a Mystifying Double Role in

ALL serials have action — some have mystery.
Here's one with both of these— and suspense—
and romance— and the personality of the Giant
of the Films— all bound up by a story that will grip
j the interest of a grown-up as tight as that of young

fifteen. See ELMO LINCOLN play the double role
of Gray, the Government's man, and his crooked
twin brother and you're started on eighteen weeks
of splendid, man-ful acting no less than gorgeous
thrills. It is just such fine chapter-plays as this
that make Universal-made serials a box-office at-
traction in the biggest houses in the land.

BOOK IT TODAY. THAT'S WHAT THE OTHER FELLOW IS DOING.

Supported by
IvOUISE I/ORRA1NU

Dii'ecied by
ROBERT Ull/h

EXHIBITORS

HERALD

September 25, 1920

CPIMSON
SKIES

VERY big threatre that has
*~ 4 played this rousing marvel of
action and romantic adventure by
land and sea has made money —
now read what the small exhibitor
can do: "Just finished three-day
run in my three little mountain
towns. It has everything, intense
drama, thrilling action, touches of
pathos and comedy. Has more
than made up on mediocre pictures
of last few weeks. Have arranged
return dates."

G. E. Peterson to
San Francisco Exchange.

"WE showed 'SHIPWRECKED AMONG
VV CANNIBALS' last night and our house
would not hold the people, something that
never happened before."

George Witcraft,
Pilot Mound, la.

«« T 'M not going to bull you. I'm going to give
you my opinion briefly and explicitly on
the three-day run of 'SHIPWRECKED
AMONG CANNIBALS.' It got the money!"

Peter Lind, Mgr.,
Bijou, Cairo, 111.

"Hp HANKS for your co-operation. The house
1 record on 'SHIPWRECKED AMONG
CANNIBALS' went sky-high. I did more busi-
ness on the two days I played the Cannibal pic-
ture than I ever did on the biggest picture
that I have played for three days other times.
And I did this big business at advanced prices,
too. Again with thanks, I am,

C. J. Cassie, Mgr.,
Moberly Theatre Co.

-JEVCL

QJPER- PRODUCTION

UNIVERSAL- JEVEL

a HODKINSO

Ife.

^3housands have read and
loved Opie Read's great book,— it
has been printed in everu. lanfua^e
and published in evervj country
in the world, That alone insures
readu made audiences.

thousands have seen and
loved Joseph J. DowUW upon,
the screen.—asttePatrtarch in-The
Miracle Man," he created for
himself a neyer- to-be -for-
gotten place in the hearts d the
picture -foinf public.

^he KENTUCKY COLONEL
IS THE GREATEST SOUTHERN
DRAMA EVER PRODUCED,— and
with the combined appeal or
Opie Reacts fame and Joseph,
J. Dowlin^s popularity behind
it, must prove a sure-fire moneu-
maher for uou.

IT IS THE TyPE of PICTURE
that DELIGHTS AUDIENCES and
EXHIBITORS ALIKE ^£25^

W.HODKINSON CORPORATION

527 R/fo Avenue. New TbrkOtr

Distributing through PATHE [irhange. Incorporated

Qrcajprjfian

lues

J.PARKER R[ADJr.

Presents

SWIM

By C.Gardner Sullivan
Directed by Joseph Uenaberry

W. HODKINSON CORPORATION

527 Fifth Avenue. New York City
Distributing through PfiJttt Hxhange, Incorporated

September 25, 1920 E 2

Enough for All!

MOTION Picture will justify an
enormous expenditure, in story, sal-
aries and in production, if a large
number of exhibitors are going to
show it and a great number of people are
going to see it.

The American public and American exhibitors
have told us by their continual support that
Paramount Pictures are the best.

It is because our market is so large that we
can afford to make the best pictures.

We want to create an even larger market for
these pictures.

We consider every theatre-owner a prospec-
tive exhibitor of Paramount.

There are plenty of Paramount Pictures and
plenty of Paramount patrons to enable every
exhibitor to share in the profits of Paramount.

Start^showing them now !

.«•*». — ■

FAMOUS PLAYERS LAS KY CORPORATION

AOOLPM ZUKOR Ati JCSSE L LASKV McvAvx CECIL B DC MILLE D>«civC<W
Tctw VOfUL.

EXHIBITORS HERALD

September 25, 1920

MARSHALL NEILAN ALLAN DWAN GEORGE LOANE TUCKER MAURICE TOURNEUR
J. PARKER READ JR. THOMAS H.INCE MACK SENNETT

Associated Producers Inc.

HOME OFFICES' 729 SEVENTH AVE., NEW YORK CITY

J PARKER
READ JR.

presents

ouise

aum

■: '

%e Passion of the Tropics.
A Fascinating Enchantress

A story of richness and splendor; a story of the great
longing in a woman's heart and the great desire in a man's
brain. An opulent romance of conquest, intrigue and
mystery played against a panoramic background.

Louise Glaum, as the star, in all of her wonderful power
and allure. Surpassing the roles of all of her recent suc-
cesses, "Sahara," "The Lone Wolf's Daughter," "Sex"
and "Love Madness." In "The Leopard Woman" she
has the startling role of a woman more beautiful than the
passionate tropics; a woman more dangerous than lions;
a fascinating enchantress.

> t- l ;

In J. Parker Read, Jr.'s remarkable
first production for Associated Pro-
ducers' release you see the great equa-
torial mirage; you see a man of mighty
force matching wits with a magnificent
woman to win the support of a bar-
baric king. You see a palace of ivory
and the purple of a savage court.

Always — you can know in advance when
a Producer has made a really unusual
production by the news that travels
ahead of its release. In Los Angeles,
so great have been the spectacular
features of "The Leopard Woman"'
that 50.000 people have gone out to
the studios to watch it in the making.

Time has been held open for the presen-
tation of "The Leopard Woman" by
more than two thousand exhibitors in
all the important cities; by first runs
from Spokane to Tampa — that's how
big exhibitors believe it is. Grosset &
Dunlap have issued a special Louise
Glaum edition of Stewart Edward
White's world-famous novel.

Nationally released: September 26, 1920.

J. Parker Read, Jr., is a Producer who knows "box office."
He has never made a picture without those spectacular
punches that mean "money on the door" for the exhibitor-
showman. His knowledge of the values that assure profits
finds further proof in his selection of this great Stewart
Edward White story for his first Associated Producers'
production.

"The Leopard Woman" was one of the most overwhelming
successes ever published in The Saturday Evening Post.
In $1.50 novel form it sold more than 600,000 copies and
in Grosset &Z Dunlap lower-priced edition more than
1 ,000 ,ooo copies have been sold . Book stores of the nation are
linking up with the picture with another 500,000 copies of
the Louise Glaum edition, illustrated with Miss Glaum's
portrait and scenes from the J. Parker Read, Jr., production.

ARCO PRESS, NEW YORK

MARSHALL N EI LAN - ALLAN DWAN- GEORGE LOANE TUCKER - MAURICE TOURNEUR
J.PARKER READ JR.- THOMAS H.INC^-MACK SENNETT

Associated Producers Inc.

HOME OFFICES' 729 SEVENTH AVE., NEW YORK CITY

September 25, 1920

EXHIBITORS HERALD

JUG I

Jill Star Cast with, Lloyd Hughes

Story by Julten Josephson

MOTION PICTURE NEWS says: "Homespun
Folks " will draw them in on its title .... A story
that moves with vigor and vitality .... The atmos-
phere of the picture is splendidly real. Bring out the
charming atmosphere in your advertising.

NEW YORK REVIEW says : This picture will be
a big success. Mr. Ince and staff have handled the
story in admirable fashion. The strongest note
is that which is spoken of as " human " or "heart "
interest.

MOVING PICTURE WORLD says: "Homespun Folks" will have a special appeal for lovers of rural drama
It has touches of melodrama and considerable suspense.

MARSHALL NEILAN ALLAN DWAN GEORGE LOANE TUCKER MAURICE TOURNEUR
J. PARKER READ JR. THOMAS H.INCE MACK SENNETT

Associated -.Producers Inc.

HOME OFFICES' 729 SEVENTH AVE.. NEW YORK CITY

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FEDERATED EXCHANGES

THE SECOND RELEASE

*MEDLAKDERS

CHARlA/> tENNEY JACK*TON

(Bobbs-MeTrilICo)

dwecledbv I DA HAY PARKS' and JOS. de G RARE

FEDERATED
EXCHANGES

Srgmnd

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7f. CAarnar

£.3Pe//erin

Jt.jC.7£a/in
Ka/p/iMttstein
ZTTJ/iayer
*Z&ugene Pearce

Jf $. Whyte

3Gn/aminJ?msterdam
7/T^.jOande
Samuef Wfrrner
0. jrCfalkin

(Federated &i/m &cc/ian<7e Snc. of

48 Piedmont Street. Boston. Jtass.
97 Sleadou) Street. jVeitfltaVen., Conn

Celebrated JYai/ew &ifttz Corporation,

207 JoutA Wa5as/f^/7ue. CAicago.lTiL

Standard &ifm Sertiiee Company:

SYoarz Buildiny. C/eVe/atid. OAio.

7'-A ar^d Jtain Streets
Cincinnati, O/iio.

<S/iza/>elA cS,' JoAn &. Streets.
/Detroit. MicA.

&.JD.jCeW2r&i/m Company

7973 Commerce Street, Jpa/tas, Jfras.

1/4- So. 7/lzdson Street.
OA/aAoma City, OA/a.

Jkpreme Sfiotop/ays Corporation

/446 W&/ton St. 7PeAzJeryCoto.
137 £asl 2nd SoulA Street.
SattjCaAe City l/la/z,.

2022 C7Aird J7i>pnue.
Seatl/e. WasA.

federated &i/m &xc/tange ofJto.

Cfitm GpcAanye r3/dy, Kansas City, JVo.

Jtfid-WGst J9istri6utin(7 Company.

Oby 73uildirzy,J{l7uJ3u.AeeJ Wi'ft. y

Merit &iim Corporation.

206 o/ilm (Spc/iange Suildiny, J2inrzea/)o/is. Minn.

7>earee &iimr

608 Canal St. ,A^u) Or/eans, la.
146 Jtariella St., Atlanta, ^a.

Gmpire State &ifm Corporat/on

729 7t^^e j/pw tfor/L City.
327 JZain Street. 3urre/o.7rM

Jtasterpiece !7i/m Jtttractionr

7235 Vinf ft. PAiladelf>Aid. Pa.

Qua/it i/ &i/m Corpora lion

474 (7(?rty Street Pittsburgh. /&.

2/nited &ifm Service

3628 O/ii/e Street. Jt.j&uis. Sto.

Cbnso/idated &itm Corporation

90 Golden. Gale J7i/e.. JanPrancisco. Cat
738Sout/t O/weJt. Sbs.77nypZes, &/.

federated 3ilm Exchanges

of America, Inc.
V.&fhallenherqer, GenLMqr.

Executive Offices*
ZZO Vest 4Z&ft.,Nevy<»JL

ROBERT/ON -COLE

/•upen/PEciAL

ROBERT/ON -COLE

UPER ~

PECI AL

DlffTIM FADMIfM S

Cbeatext Picture

<?/? absinthe- c&zed
being, foye -purifi/ino.
uJonderfuf ioi>e —
uX/'oug/tt its mifacfe

//re made of this
man - a triumph-.

^BigJ&ppiness
is the pursuit o/a//~
Puffin ^arnum
shaff 6rinc[

jVappinessto
*he exn£6itor in
i s greatest picture.

J*i or if hy FAN

Din

**« S COLIN CAMPBELL I

September 25. 1920

EXHIBITORS

HERALD

STATE
RIGHTS
BUYERS

To Get Acquainted we are
offering our initial pro-
duction at a figure that
wiU'enable you to make
a quick, handsome profit.

TWELVE MORE
PRODUCTIONS
COMING SOON

As Territory is Sell-
ing Fast we Suggest
a Quick If ire.

Address

We Are Now
Offering the Trade

OUR FIRST
BIG PRODUCTION

TO BE MARKETED
VIA INDEPENDENT EXCHANGES

"THE

TUNATE

SEX"

Starring

Frances Edmonde

and George Larkin

Supported by
A Brilliant Cast
Excellently Produced — SuperblyActed

AND

A POWERFUL STORY

A Very Exceptional Line of

Posters and Advertising Accessories

FRANK GERSTEN, Inc.

Lynn S. Card, Gen'l Mgr.

130 W. 46th Street

NEW YORK

EXHIBITORS HERALD

September 25, 1920

iSTRIKIN

with FAY 1

EDDIE BARRY AND P

BRIGHT and breezy, ''Striking Models" will put ''pep" in
an}r program. All but the hopelessly selfish will ser
others to your theatre. Fay Tincher is at her sparkling be
— a laugh a minute, a smile all through and complete sal
faction at the end.

The women will gasp with delight — and the men — there
something for them.

BOBBY VEPNON

KISS ME
CAROLINE

EACH OF THESE MEANS
INCREASED RECEIPTS

Five releases have proven the quality of the
New Christies. They have earned the biggest
two reel comedy contract ever signed by the
Rialto and Rivoli in New York. They've cut
a swath of success across the nation.

W ill each of these stand for an opportunity
lost to you?

OUT FOR THE NIGHT* Iarry

FAY TINCHER in

A SEASIDE
SIREN

September 25, 1920

EXHIBITORS HERALD

MODELS

TINCHER

HE FOLLIES GIRLS

'S an exceptional comedy as comedies go — but not for
'hristies — they have kept up a quickening pace of excel-
:e since the release of the FIRST of the new ones.

km do not know the wonderful pulling power of them
p into your best first run theatre — it is sure to be there —
see "Striking Models."

IOMEDIES

GET STARTED WITH
THEM RIGHT

PHOTOPLAY MAGAZINE CALLS
"KISS ME, CAROLINE" (No. 1)
BEST COMEDY OF MONTH:

"KISS ME CAROLINE." The real bedroom farce
of the screen. Al Christie has, with his rapid
comedy, achieved painlessly what other producers
have attempted in vain with their lavish picturiza-
tions of expensive and risque Broadway hits. They
are all the usual complications which ensue when
Bobby Vernon impersonates his pal's wife to please
his pal's father, and pal's sister and her chum come
to visit them. Bobby is a continual scream; while
Charlotte Merriam, a pretty blonde, and Vera
Steadman, who formerly performed in tanks, pro-
vide the embellishments. We should call this the
best short comedy of the month. (Page 124, October
issue.)

WAIT TILL IT SEES THE OTHERS

DONT BLAME
N1E STORK"

vith MARRY GRIBBON

CORPORATION OF AMERICA 3^2?
719 Seventh ^ve. Jfew Jork.

BOBBY VERNON in

* S EVEN «,
BALD PATES

EXHIBITORS HERALD

September 25. 1920

PLAIN WORDS

rHE Attorney- General, the Department of
Justice and the Federal Trade Commission
are among the important Government agencies
that never sleep — they are always on the joh.

It is through these agencies of the A mencan
Government that free people are permitted and
guaranteed to live in a free country, to conduct
their business in a free and independent manner,
and never to live in fear of tyrannical domina-
tion and oppression under the heel of unscrup-
ulous would-be monopolists.

WILLIAM FOX.

"July 23. 1920.
"National Association of the

Motio n Picture Industry,

Attention Chairman

of D,str,h utors Division.
"1520 Broadway. New Yori City.

Gentfemen:

"(TV /"* erewitn I tender the policy
of Fox Film Corporation
with reference to group

booking with all hooking agencies in

America, as requested in your letter

of July 20th.

Booking agencies formed and
operated for the purpose of making
group bookings on behalf of exhibit-
ors are bound in a short time to
develop into a monopoly of a most
destructive character. Exhibitors
are invited into the plan on the pre-
text of lower rentals and of booking

protection for their theatres. But
that is only the ingenious, sugar-
coated, sweet and innocent invitation
to join the booking agency at the
beginning.

"Facts and conditions of the past
prove that very shortly after the ex-
hibitor places himself and his theatre
in the hands of a booking agency he
loses control of the management of
his house, an dbv cut-throat, black-
jack and monopolistic methods the
exhibitor very soon is compelled to
give up fifty Percent or more of his
theatre or be driven out of the mo-
tion picture exhibition line.

"Exhibi tors will remem berin 1908
and succeeding years my tremen-
dous effort and the long. uP~hill legal
battle against the General Film
(company ana the Motion f'cture

September 25, 1920

EXHIBITORS HERALD

(Continued from ofrpositt fiapt)

Patents Company to keeP the busi-
ness open and free to competition.

"The then growinc success and
popularity of the motion picture was
the result of the splendid competitive
opportunities afforded to any person
or set of Persons in the production
of pictures that would entertain and
educate. In the regular course of
events this condition Permitted the.
exhibitor to make a handsome profit
and to build up a substantial busi-
ness. The exhibitor was his own boss.

"Twelve years ago a combination
of men attempted to strangle the in-
dustry and to create An all-P ower-
ful monopoly." Fortunately for the
public and the exhibitor, and I feel
free to state largely due to my effort,
this attempt resulted in disaster.
The group of men who by every
means endeavored to take possession
of the motion picture industry in
every branch, were brought before the
United States Courts and their
monopoly was ordered dissolved and
the screen was free again. Then
once more the exhibitor became boss
of his theatre.

"Today the exhibitor is confront-
ed with a more daring and das-
tardly attempt to dominate his busi-
ness. The fo rmation of booking
companies to deal with distributors
in groufy bookings sj) ells the stagna-
tion of the industry should it meet
with favor by exhibitors. A group
of booking offices in the principal
sections of America would soon con-
trol the motion picture industry in
every branch. The exhibitor would
be the biggest loser.

"The A merican public will not
support a monopoly in the art of the

motion picture. No longer wou Id
the exhibitor be the boss of his theatre.
The booking agency trust would boss
and command the picture theatres,
after kicking the exhibitors inta
business oblivion.

"Every branch of the business
lends itself to absolute domination if
the nation-wide booking agency trust
is an established fact. No longer
would progress be the guiding star
of the industry. In its place would
come greed, the tyrannical domina-
tion by a small group of men, and
the elimination of the exhibitor
of today.

"Fox Film Corporation places
itself on record as absolutely opposed
to group bookings with all booking
agencies. It will deal exclusively
with the exhibitor direct.

"No person or persons or com-
pany is authorized to use the name
of Fox Film Corporation or the
undersigned in the Promotion of
booking agency schemes. It was re-
ported from two sections of the
United States that booking agency
promoters had promised Fox pic-
tures, which is an indication of the
misleading, unauthorized and
greedy tactics that are being used.

'The Fox Film Corporation and
the undersigned stand on record for
free and competitive dealing in the
motion picture industry. We are
opposed to monopoly in any form.

"VC^e hope the above has made
our position clear.

"Very truly yours,

'FOX FILM CORPORATION,

"(SloneJ) WM. FOX.

H-Iow a real
man won
against the i
greatest odds

411

■■•

WILLIAM FOX presents

SHIRLEY
MASON

Merely Waxy Aim

THEATR

Ike STAR'S NAME will draw
%e AUTHORS NAMl will dra
ike STORY will draw !

■ A SPLENDID EXAMPLE OF

FOX SHOWMAN5H

MAKING

Never before in the history o:
attraction been presented in tw
time. It remained for the Willia;

drama

WHILE NEW

to break all entertainment records
Lyric Theatre and Aster Theatre,
course being forced by enormous
one theatre to see the greatest I
Exhibitors are warned to booh

benefit from the great demand!
of New Ifbrh life.

Jox Entertainments

HISTORY

(ho American stage has one

Broadway playhouses at the same
Fox great epoch-making cinemelo-
success

YORK SLEEPS

with its simultaneous runs at the
NewTfork ~ this unprecedented
crowds unable to get into any
screen sensation of all time f
early in order to reap full
to see this wonderful picture

I Directed by Charles J- Brabin

1 Jox JUm Corporation

William Fox (presents

Lt. Ormer

LO CKX E AIL

Seemingly
impossible
feats per-
formed in
a story^
that keeps
you continually on the
tiptoe of anticipation.

Sky

wayman

o4 drama oP life and

thrills above the clouds.

Story bij JULES G. FURTHMAN
Directed fcij JAMES P HOGAN

On to a fast moving ^
train and off again
from an aeroplane .

September 25, 1920

EXHIBITORS HERALD

■ii

WILLIAM FOX pre sen ts

CLYDE COOK

EARTH LP FUNNIEST MAN

•Kiss Me Quick.

;

DIRECTED BY JACK BLYSTONE

(Flt/de (Sook (Special Oomedi/

^^i^ures reduced
or developed
while you waii —

FAT PEOPLE laugh and
lose flesh wiih Clyde Cook,

THIN PEOPLE laugh and
grow -Fat wiih Clyde Cook,

(LAUGHTER wakesyou as
you should he instead of
as you were ) —

11*1

EXHIBITORS HERALD

September 25, 1920

I warn you!

That no picture except Headin'
Home" is my picture and none
save Kessel & Baumanjst have
the distribution of it *

Headin Home

Babe Ruth

starring

HARRY CROSS in the

y\ev ydrk> 'Times sajrs
this about the greatest
attraction of the day >

will be ready for you
SEPTEMBER 20 th

■ Kuth has become such a hero that he
blocks the traffic. going to and from the
clQb hou;e. lien and boys fought with
one another yesterday alter the game to
leach his side and grasp the mighty
hands which clutch the home run bat.
<ilrls and women make him pose for
snaps'- its and proud fathers edge their
lads to to him to lay his mammoth
paws o.: their curly, heads. At the gates
hawkers sell pictures of the Bazoo of
i'ang and others are selling the latest
popular song. " Oh You 'Babe." Palm-
ists Iround Babe to let them read the
lines of those million dollar mitts and
autograph hunters armed with .-Jo-calibre
fountain pens dog his footsteps to get
his signature.

Babe doean t» are take the main streets
homeward. rr<- ?ias to rneax through the
bywaya la closed taxlrabs to get back
to his hotel. His telephone has been
tinkled rl»;hl off the w;vll and the Post
office Department Is getting rich on the
Mream of mall which flows Into Babe's
hotel. And the strange par' of it Is
that, through it all. Kabe Is always
ready and willing to stop and thank his
«rmy of admirers for their chatter of
rnnjrratulaUon He still wears the same-
■taed hat tliat he did when he didn't
have a darned home run to his name.

et ready for it

KESSEL BAUMANN

Longacre Building NewYork

September 25, 1920

EXHIBITORS HERALD

WITHOUT POSSIBLE EXCEPTION

BABE RUTH

"HEADIN' HOME"

Has proved to be the most talked about feature produced since the birth of the Motion
Picture Industry.

After seeing but half of the picture. Herbert H. Yudkin organized a special corpora-
tion to exploit the picture in New York and Northern New Jersey and

B. Y. S. FILMS, INC.

paid more money for the rights than has ever been paid for any production anywhere
anytime.

AND THEY WERE RIGHT

"HEADIN' HOME"

THE SIX (6) ACT DRAMA

The Drama with a thrill and a throb, a tear and a laugh will open at

MADISON SQUARE GARDEN

America's greatest exhibition centre on

SUNDAY, SEPTEMBER 19th

fur an indefinite run at dollar prices.
L'nder Management of "TEX" RICKARD, the World's (Greatest Judge of W inners

WRITE, PHONE or WIRE

B. Y. S. FILMS, INC.

Room 909

130 WEST 46TH STREET, NEW YORK CITY

Bryant 8352

PRODUCED BY YANKEE PHOTO CORPORATION RELEASED SEPTEMBER 20TH

KESSEL & BAUMANN
Longacre Building, New York

32 £j EXHIBITORS

"The Greatest Emotional
Production Of The

Last Ten Year

1 1

HERALD September 25, 1920

When you show "Madame X," feature
that line in your advertising and exploi-
tation. It is the truth.

At first-run showings of "Madame X"
in San Francisco, Milwaukee and
Washington, D. C, audiences made no
attempt to hide their emotions, and
greeted the final wonderful climax with
the perfect tribute — absolute silence,
then wild applause.

And when a picture gets that kind of a
reception, you can be sure that the
records in the box-office reflect it in
dollars and cents.

SAMUEL GOLDWYN

PRE SE NTS

PAULINE FREDERICK

MADAME X

ADAPTED FROM THE FRENCH OF

ALEXANDRE BISSON

BV ARRANGEMENT WITH

HENRY W. SAVAGE-

DIRECTED BY FRANK LLOYD

All exhibitors and their
patrons havte knovPrt for
^)ears the name of

HAMPTON DEL RUTH
in connection xQitK the
production of successful
comedy films *>

All exkibitors and their
patrons will accept this
producer's name as a
positive guarantee of
individuality and merits

A HAMPTON DEL RUTH
PRODUCTION

WILLIAM pOX

presents

HAMPTON DEL RUTH'S

Cttippodromic spectacle of (omeds)

in Six "Parts *

TPitk All Star Sunshine Comedy Cast

including

The Singer jVlidcjets and the Famous
Sunshine 'Widows *

fersonalh) Directed
bs} tKe Author

HAMPTON DEL RUTH *

September 25, 1920

EXHIBITORS HERALD

It's a Different Picture
And It's a Regular Show!

Sol Lesser presents

Annette Kellerman

"What Women Love"

It's entirely different from any Kellerman picture
you ever saw. There are wonderful stunts on land
and sea, under the sea and in the air, with actual
under-sea photography. But there's a story with a
punch and plenty of thrills and laughs. It will grip
them !

A mile-a-minute comedy-drama
with 210 smiles, 76 big laughs, 29
thrills, 16 scares and 4 sensations.

Story by Bernard McConville. Directed by Nate Watt
Supervised by H. P. Caulfield

A FIRST NATIONAL ATTRACTION

Circus It and Jazz It. It'll Pay You!

Hherell be a Franchise everywhere

EXHIBITORS HERALD

September 25, 1920

Big Hit at New York Strand

Charles Ray

Experts All Praise It!

Will Draw Crowds!

"A fine box-office attraction ! This picture is prob-
ably going to draw the crowds in good numbers. The
fact that Charles Ray appears in a version of George
M. Cohan's popular play should increase the box-office
value of the star's name if such a thing is possible." —
Wids.

Will Go Over Big!

"Fulfilling all the promises of previous effectiveness
as an unqualified certainty in popularity, Charles Ray
presents herewith in his initial First National feature,
a performance certain to go over big.

"Additionally, there is the strong combination here,
a favorite star and the screen presentation of a stage
play which made a tremendous success the country over
when George M. Cohan produced it." — Exhibitors Her-
ald.

Best of His Successes!

"Charles Ray's acting as the Kid is among the best
of his screen impersonations. The love interest is frag-
rant and unhackneyed and is delightfully played by the
star and his leading support. The part of the Kid
might have been written for him, so completely does
he make it his own." — Moving Picture World.

The Public Likes It!

"George M. Cohan's famous old stage comedy enters
upon a new lease of life in its admirably screened film
version. The picture provides plenty of swift action,
funny situations, witty sub-titles and jazzes along to a
true Cohanesque 'happy climax' in merry style.

"Apart from its mirthful moments, the film conveys
a good deal of human interest. Its romantic side is well
developed and the love story of the resourceful Kid
and his sweetheart pleases everybody.

"Charles Ray is a worthy successor to Cohan and
Victor Moore in the energetic role of Kid Burns, which
he plays with a subtle sense of its humorous and dra-
matic demands.

"Put this over as a wonderfully fine picturization of
the famous comedy by George M. Cohan. Advertise it
as a special six-part feature and mention in all adver-
tising that it was heartily received when it played the
Strand Theatre, New York, recently." — Exhibitors'
Trade Review.

Will Get Over!

"There are scenes that are positively uproarious. The
audience at the Strand, New York, apparently enjoyed
the picture. Ray can make any spectator respond. '45
Minutes from Broadway' will get over." — Motion Pic-
ture News.

Sets Broadway crowds
shaking with laughter
and more than fulfils the
prediction that his first
independently produced
picturefor FirstNational
would surpass by far
all his former successes.

Presented by
Arthur S. Kane

in George M. Cohan's
Great Stage Play

"45 Minutes from
Broadway

Adapted by Isabel Johnston

and Bernard McConville
Directed by Joseph de Grasse
Photographed by Chester Lyons

A First National Attraction

Foreign Representative : David P. Howells, Inc.,
729 Seventh Ave., New York City

There'll be a Franchise everywhere

September 25, 1920

EXHIBITORS HERALD

Joseph M. Schenck

presents

Constance
Talmadge

"Good
References"

You can't go wrong in booking a Con-
stance Talmadge picture. She is one ac-
tress who never makes a slip. In this pic-
ture she brings to play all her charm,
vivacity, speed and pep that has made
her so popular with the public. And she
has a whimsical, humorous story — of a
beautiful young girl battling the world
alone and winning her way to love and
fortune. It's full of laughs, romance, love
and intrigue.

Story by E. J. Rath
Picturized by Dorothy Farnum
Directed by R. William Neill

Photographer
Oliver Marsh

Tech. Director
W. M. Reineck

A First National Attraction

Foreign Representative,

David P. Howells, Inc.
729 Seventh Avenue, New York City

^There'll be a Franchise everywhere

EXHIBITORS HERALD

September 25, 1920

EDITORIAL &•=
EXECUTIVE
OFFICES

417 S -DEARBORN ST-
CHICAGO ILL-

HJRIUSOX Q14$

NEW YORK OFFICE
1476 BROADWAY

TEL •BBOOUfT 3111

EXHIBITORS

ALB

With, which is incorporated MOTO GRAPHY

ALL EDITORIAL

COPY AND
BUSINESS CORRE"
SPONDENCE SHOULD
BE ADDRESSED TO
THE CHICAGO
OFFICE

LOS ANGELES OFFICE

5 ZOSBROADWir - TEL. 660IO

MARTIN J - gUIGLEY

NEWS OF THE WEEK

"To End Contract-Jumping." by Martin J.
Quigley 41

Northwest Exhibitors Hold Convention at
Minneapolis 43

Settlement Reached in Strike of Chicago
Musicians 43

Paul Brunet Elected Chief Executive of Pathe
Exchange. Inc 43

Kansas Exhibitors Plan to Investigate Fran-
chise Plan 44

Busch Sells His Interests in Republic Distribut-
ing Corporation to Selznick 44

Patterson Suggests That He and Black Go Be-
fore M. P. T. O. A 45

Paul Lazarus Is Elected President of the Asso-
ciated Motion Picture Advertisers 45

Rumor Percv L. Waters to be Chosen President
of the N. A. M. P. 1 45

Olive Thomas Dies in Paris of Mercurial Poi-
soning 46

Harmony Will Be Keynote of Springfield Con-
vention 47

Associated Producers, Ltd., Has Been Formed in
Canada 48

5,000.000 Ballots Being Distributed for Test
Vote 4=9

Robertson-Cole's New Building in X. Y. Being
Rushed to Completion 51

Berthelet to Direct Bessie Love in Her Third
Film for Federated 52

Myron and David Selznick Return After Six
Weeks Visit to Europe ' 53

REVIEWS

"Madame X." Goldwyn D. five parts, with

Pauline Frederick 73

"It's a Great Life," Goldwyn C-D, five parts, with

a special cast 73

"The Barbarian." Salisbury Productions. D, five

part>. with Monroe Salisbury 73

"Occasionally Yours," Robertson-Cole C-D, six

parts, with Lew Cody 74

"The Master Mind." I-'rist National D. six parts.

with Lionel Barrymore 74

Volume XI

September 25. 1920

Number 1 3

iu+t<nf-ru>» Prieet United States, Cuba, Hawaii. Porto Rico and Philippine Island*, tl.oo a Ytar, Fifttrn Cents a CoPj

Canada, ti-SO a Year Foreign, t4-00 a Year.

PUBLISHED fe- EDITOR,-

"The House of the Tolling Bell." Pathe D, six
parts, with May McAvoy and Brude Gordon 74

"The Dwelling Place of Light." Hodkinson D,
seven parts, with a special cast 75

"The Hope," Metro D, six parts, with a special

cast 75

"The Branded Woman." First National D, six
parts, with Norma Talmadge 76

"Seven Years Bad Luck," Linder C, five parts,
with Max Linder 76

DEPARTMENTS

Exhibitors Advertising 57 to 65

With the Procession in Los Angeles 77

Reading the Ouija Board 78

What the Picture Did for Me 79 to 84

Chicago Trade Events 91 to 93

Guide to Current Pictures 94 to 98

ADVERTISERS

Associated Producers 1. Insert and 10, 11

Bass Camera Company 93

L. Bland 93

C. B. C. Film Sales Corporation 89

Celebrated Players Film Corporation ..85, 86, 87, 88

Hampton Del Ruth 33. 34

J. B. Dibelka Company 93

Eastman Kodak 97

Educational Films Corporation 20, 21

Famous Players-Lasky Corporation 9

Federated Film Exchanges 15, 16, 17, 18

First National Exhibitors Circuit ...35, 36, 37, 39, 40
Fox Film Corporation ...22, 23. 24. 25. 26. 27, 28, 29

Frank Gersten, Inc. 19

The Glifograph Corporation 98

Goldwyn Pictures Corporation 32

Greater Stars Productions 90

W. W. Hodkinson Corporation 5, 6, 7, 8

Kessel & Baumann 30, 31

Minusa Cine Screen Company 97

Monsoon Cooling System 97

Robertson-Cole Distributing Corporation .... Insert

Select Pictures 12. 13

Typhoon Fan Company L..V. 93

Universal Film Manufacturing Company . 2, 3, 4
A. F. Williams 93

September 25, 1920

EXHIBITORS HERALD

"A Sure Fire Thriller"

— New York Evening Telegram.

Speaking of

Norma Talmadge

presented by Joseph M. Schenck in

"The Branded Woman

Read what the critics say:

DRAMATIC HEROINE

"At the Strand this week. Miss Norma Talmadge
is a very dramatic heroine in The Branded Woman,"
one of those sure fire emotional thrillers on the
screen.'' — New York livening Telegram.

ACTING IS EXCELLENT

"If you enjoy good acting, then assuredly you
will enjoy 'The Branded Woman.' Xorma Tal-
madge is such an artist, she does things completely.
Her work as the very young girl at the boarding
school is particularly effective." — New York Trib-
une.

GREAT SCREEN MAGNETISM

"Xorma Talmadge possesses wonderful screen
magnetism and humor." — New York Globe.

SURE TO LIKE IT

"If you like the Xorma Talmadge pictures you
are sure to like this one, and if you are a Talmadge
fan you'll he completely satisfied." — New York
News.

MAKES STORY VIVID

"True dramatic material forms the basis of 'The
Branded Woman,' which is presented this week at
the Strand Theatre. The story's chief merit is
that it is theatrical. The story is made vivid by
the acting of Xorma Talmadge, who has so much
emotional force. The picture is also helped by
Percy Marmont, who can make a motion picture
hero act like a gentleman. The presentation of the
picture is technically excellent and there is an ex-
cellent cast." — New York Telegraph.

IS ALWAYS POPULAR

"Norma Talmadge proved the usual popular at-
traction at the Strand Theatre, where she appears
in the star role of a stirring drama of the under-
world and the upper crust. 'The Branded Woman.'
There is plenty of human interest." — New York
A tnerican.

WORK IS GOOD

"The work of Xorma Talmadge in "The Branded
Woman' is good." — New York Times.

From Oliver D. Bailey's Play "Branded"
Adapted by Anita Loos and Albert Parker
Directed by Albert Parker
Photographed by J. Roy Hump Tech. Director, Willard M. Reineck

A FIRST NATIONAL ATTRACTION

Foreign Representative, David P. Howells, Inc.
729 Seventh Avenue, New York City

97ranpY/ be a Franchise everywhere

EXHIBITORS HERALD

September 25, 1920

Whitman

Bennett

Presents his personally supervised production

Lionel Barrymore

in...

"The Master Mind"

From' Daniel Carter's
Powerful Stage Success

Directed by

Kenneth Webb

WE take pride in announcing to exhibitors what we consider one
of the finest and most finished productions of the screen.
A picture produced by Whitman Bennett, a broadminded man
with sound experience — presenting a star of the highest calibre,
Lionel Barrymore — directed by a man of unexcelled artistic and
dramatic standards, Kenneth Webb — a combination that means
real merit and box office worth.

A First National Attraction

Foreign Representatives, David P. Howells. Inc.
729 Seventh Ave., New York City

September 25, 1920

EXHIBITORS HERALD

pwiinonuiiia mnannnai mm mnmrnn mi ni mm i wmm miiiiiiiminnn n i i i Minimum mi i mnium mm mm mi m iiraiimmiiinBaira urn uiiunanrannnm mi mmnminij

To End Contract-Jumping

Association of New York Exhibitors
Launch Movement to Compel Fulfillment
Of Contracts for General Good of Industry

-By MARTIN J. QUIGLEY-

liiiiiuiium mn iimiii mini in n minimi i urn mi miiiinmuniiiiiiii n inn imiiiiiiinmiiim nmiiiiiimiiiiiiini m iiiiiiiiimiiiiiiiii iimiiiiinmiiiimni miiiinnmiimm in imimiiiiiuiii mil mi i mini nmiiimm niiiiniiiu?

In the evolution of this industry a point
has been reached where a decisive stamp of dis-
approval must be placed upon that type of indi-
vidual who regards a contract as simply a matter
of temporary convenience to be disregarded at
any moment that it appears to be irksome.

There is no element in this industry that
has not been grossly injured at one time or
another through the widespread disregard of
the responsibilities of contractual relationships
that still exists. Here is a condition without
parallel in the modern world of business in any
industry worthy of the name.

A thoroughly constructive work in this con-
nection has been undertaken by the Theatre
Owners Chamber of Commerce of Greater New
York. This organization of New York exhibit-
ors has decided upon a course which strikes at
the very root of this evil: They have decided
to shut their theatres to contract jumpers.

Probably the most sinister aspect of this
contract-breaking evil is to be found in the case
of star players. Even in the record of the past
few years there are to be found innumerable
examples of instances in which stars, despite
the existence of valid contracts, have shut their
eyes to their moral and financial responsibilities
and have simply told their employing producers
that contract or no contract they intend accept-
ing offers of more lucrative engagements else-
where.

This is an evil which the producer is prac-
tically powerless to curb. But the exhibitor who
is made a victim of the contract-breaking evil
together with the legitimate producer can exert
a great influence in wiping out the menace and
it is a decidedly hopeful and fortunate thing
that he has determined to take a hand in the
matter.

It is rarely the case when any legitimate
producer is not willing to pay a star in his em-
ploy a salary proportionate to the valid drawing
power of that star. The keen competition that

exists for stars makes any other course a fool-
hardy one. But it frequently occurs that despite
this a scheming promoter, risking only other
people's money, steps in and submits ridiculous
offers to stars. As the whole industry knows,
this often results in broken contracts. The
producer who has spent thought, energy and
money upon the work of registering the star's
ability with the trade and the public suddenly
finds himself bereft of an asset which he has
been laboriously building up.

At this point the blow that has been admin-
istered to the producer is passed on to the
exhibitor. Without waiting for any further
natural development on the part of the star
the new producer who is burdened down with
the weight of the exorbitant offer made to wrest
the star away from the original employer, sets
out to collect from the exhibitor.

Frequently the exhibitor, blinded by the
glare of promises that have been thrown about
the star in the new association, accedes to great
rental increases. But the public, knowing noth-
ing and caring nothing about the over-night
transaction, merely contributes its customary
patronage, provided the new pictures equal the
old in entertainment value — which is not always
the case.

3£ 3fc Sf>

In this matter the exhibitor is in a position
to render the legitimate producer an important
service and one which doubtless will be thor-
oughly appreciated. The responsibilities of
contracts — of every description — must be main-
tained if the work of stabilizing this industry is
to make any headway. Any individual or group
that seeks to effect violations of contracts repre-
sents a vicious and undermining influence in the
industry that should be vigorously and unceas-
ingly opposed.

It is to be hoped that the determination of
the New York exhibitors to curb this menace
will be taken up by exhibitors everywhere
throughout the country. The entire proposition
should be given the widest publicity in order
that stars and managers shall be thoroughly
impressed with the fact that the exhibitor who
is in a position to retaliate will visit his wrath
in a substantial and effective manner upon the
contract-jumper and his fellow conspirators.

EXHIBITORS HERALD

□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□a

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Heraldgrams

September 25, 1920

□

Re-Takes News

By J. R. M.

□

W. A. Kaiser has been made special sales
representative of National Picture Theatres.
Inc., by Lewis J. Selznick, president. He
will have the Middle West territory and
will work with Arthur Hyman, Select's
division manager.

• * * *

Jerome Beatty. director of publicity and
advertising for Famous Players, is touring
the West. He left New York on Septem-
ber 11 for Los Angeles. A C. Dillenbeck
of the Hanff-Metzger Advertising agency
will accompany him.

* % ' *

Herbert E. and Dox Hancock have re-
signed from the Fox News staff and will
join Associated Screen News September 20.
Roy K. Fuller and Howard P. Kingsmore
have been appointed to the Fox News edi-
torial staff.

* * *

Mae Murray raised $1,500 for the Sail-
or's fund by auctioning off her autographed
photographs during her vo^ge to Europe.

* * *

Paul Bruxet, vice-president and general
manager of Pathe. returned to America
from Europe last week. Hobart Henley
and wife returned on the same boat.

* * *

Victor Kremer made a business trip to
Chicago on September 8.

* * *

W. H. Darrow has been made president
of the newly organized Coscardar Produc-
tions, New York. Jack Costello is vice-
president and Kenneth Carson, treasurer.
The concern will make comedies, serials
and features.

* * *

Dorothy V. Cleveland, an Atlanta, Ga.,
girl, has been added to the publicity staff
of W. W. Hodkinson Corporation. Miss
Cleveland comes to Hodkinson from the
Cosmopolitan magazine.

* * *

Rose Shulsinger has been appointed
publicity director and advertising manager
of International, succeeding Theodore Deit-
rich. Miss Shulsinger will continue to
bandit- Marion Davies' personal publicity.

* * *

Chet Withey, who directed a number of
Norma Talmadgc's Select pictures, has
signed with Joseph M. Schenck to direct
two or more Constance Talmadge features.

* * *

Anna Eugene Aiken, who publishes a
regional film paper in Atlanta, Ga., will

write a series of articles for the Hearst
Sunday papers, embodying reviews of the
late pictures.

* * *

Harry M. Bermax, director of exchanges
for Universal, spent Tuesday. September 7,
in Chicago.

* * *

Felix F. Feist, vice-president and gen-
eral manager of Goldwyn. passed through
Chicago en route to Minneapolis, Septem-
ber 9.

* * *

Joseph V. Reddy, of the Pathe publicity
staff, was married September 7 at Rich-
mond. Va., to Miss Ruby Etheland Jones.
The happy couple will be at home after
October 1 at 2 Marble Hill, New York City.

* * *

Sam Bermax, a representative of the
M. P. T. O. A., passed through Chicago
Sunday, September 12, en route to the ex-
hibitors' convention at Minneapolis. Sam
expects to put in a busy Fall attending
conventions of the Illinois exhibitors, Ne-
braska. Kansas, Ohio and West Virginia.

* * *

J. D. Williams, general manager of First
National, and Eugene Roth of California
theatre fame, were visitors at the Rothacker
Studio. Chicago, last Wednesday, Septem-
ber 9. They were inspecting some new
First National prints.

* * *

Charles Chaplin is at the Ritz-Carlton,
New York, having arrived September 9.

* * *

Sydney Cohen will move the executive
offices of the M. P. T. O. A. from 331
Madison avenue to the 12th floor of the
Fitzgerald building, New York, October 1.
The New York state league officers will re-
main in the Times building.

* * *

Albert A. Kidder. Jr.. assistant general
manager of Charles Ray Productions, Inc.,
has returned to Los Angeles after spending
two weeks in New York.

* * *

Douglas D. Rothacker is in New York
for a three weeks' business visit to the
Rastern branch.

* * *

Madlaixe Traverse, who recently left
the Fox Film Company fold to form her
own company, is resting at Atlantic City,
before beginning production on her first
independent feature.

Lock em.
Yes, yes. Best wishes for a happy
New Year.

Anyway there isn't any shortage of
"Babe" Ruth films.

Those slow-motion pictures of Ruth
don't look natural. There's nothing slow
about that boy.

Up to the hour of going to press Miske
hasn't announced that he is going into
pictures.

By the way, how much daylight didja
save this Summer? It's a good time to
check up.

Breaking Precedent —

Robertson-Cole alleges, declares and
swears that the bathing girls in "So
Long Letty" actually swim in the pic-
ture. Hurrah!

That's a Hot One —

Winter is surely coming on — Realart
is making a picture called "The Fur-
nace."

"Ossifer, He's in Again" —

And Goldwyn has a good fellow up
on "Stop Thief" for Tom Moore. It's
"Officer 666."

Batter Up —

Babe Ruth ought to make good in
comedies. A good batter is needed for
the pies.

Let 'em Vote a Lot —

The girls will know how to make'
X's on their ballots after all these years
of practice on love letters.

A Few Sour Notes —

In a piece of press matter headed
"Everything But the Truth" we learn
that a couple of comedians out on the
West coast keep everyone around the
studio in good humor by having a cou-
ple of "song pluggers" render popular
numbers. Now you know what's the

matter with some of the comedies.

Not Much, Joe —

An inspired P. A. concludes one of
his recent outbursts with "Isn't this a
better way to play publicity than
drowning a hag in Central Park or
registering a Turkish Bologna at the
St. Vitus dance hotel?"

'"J^HE surest way to convince the public of anything is through propaganda.

Admittedly the most potent form of propaganda is poster propaganda. As
the RITCHEY poster is the greatest poster possible to execute it follows that
the most valuable adjunct to photo-play exploitation is the RITCHEY poster!

RITCHEY LITHOGRAPHING CORPORATION

406 Weit 3 1 it Street. New York

Phone: Chelie* 8388

September 25, 1920

EXHIBITORS HERALD

Exhibitors' Grievances Aired
At Minneapolis Convention

200 Theatre Men From Six States Demand Remedy
for Existing Conditions — Samuel Berman
Attends Three-Day Meeting

(Special from Staff Representative)

MINNEAPOLIS, MINN., Sept. 14.— With 200 exhibitors from six
states in attendance, the United Theatrical Protective League opened
yesterday what promises to be the most important session in the history
of the organized Northwest exhibitor.

On the floor yesterday a score of conditions, against which exhibitors
are determined to wage a finish fight, were discussed. Data were intro-
duced. Charges were made. Demand for remedy was expressed, and, at
the conclusion of the session, all were referred to the committee on resolu-
tions for report today.

Will Sidetrack All Petty Complaints

Profiting by mistakes of past conventions, the exhibitors adopted a
resolution giving the report of the resolutions committee the preterence
over all other business at today's session, and before nightfall, it is ex-
pected that the U. T. P. L. will have expressed itself definitely on every
question up for discussion, and upon the decision of the majority, the
entire membership will be pledged.

Musicians Strike
In Chicago Ends

40 Per Cent Agreement Has
Been Ratified by the
Federation Head

The musicians in Chicago will return
to the motion picture theatres shortly,
the protracted strike having been settled
at a meeting between representatives of
the Allied Amusement Association and
Joseph Winkler, president of the musi-
cians federation, on Sunday, Septem-
ber 12.

Receive an Increase

Under the terms of the agreement the
musicians will receive 40 per cent wage
increase. The demand of the federation
for a live hour day was dropped.

The meeting was held in the offices of
Lubliner & Trinz, owners of a string of
theatres, and was attended by repre-
sentatives of Balaban & Katz, Ascher
Brothers and other large houses.

Prices Had Been Cut

Musicians working in the loop were
granted a 50 per cent increase when the
strike was called. President Winkler de-
clared that should managers of these
houses endeavor to reduce the wages to
meet the new scale the case would be
fought out with only the exhibitors in
the downtown district.

Several of the theatres in Chicago al-
ready had cut their admission prices in
correspondence with the decrease in cost
of operation due to the absence of or-
chestras.

Paul Brunet Elected
Chief Executive of
Pathe Exchange, Inc.

(Special to Exhibitors Herald)

NEW YORK, Sept. 14.— Paul Brunet,
for the last two years vice-president and
general manager of Pathe Exchange,
Inc., at a meeting of the board of direc-
tors on Monday was elected to the
presidency on the retirement of Charles
Pathe, founder of the organization.

The new president is considered by
many as one of the world authorities on
motion pictures, having made an in-
tensive study of the subject from the
commercial, financial and artistic angles.
His long training as a financier meets
the big problems of the company now
that it is about to take on new and
widened responsibilities and affiliations.

Mr. Brunet recently returned from
Europe. It is not unlikely .that his visit
to England may be productive of not-
able developments in other directions, it
is said.

Rumor Percy Waters
Slated for Presidency
Of the N. A. M. P. I.

(Special to Exhibitors Herald)

NEW YORK. Sept. 14— Rumors persist
in film circles here that Percy L. Waters,
president of Triangle, is slated for the
presidency of the National Association of
the Motion Picture Industry. The ad-
journed meeting of the board of directors
is scheduled for tomorrow.

President William A. Brady has declined
to accept the office for another year and
other film executives whose names have
been mentioned as probable candidates have
shown no inclination to serve.

Grievances against exchangemer. and
agaiu>t distributing companies con-
sumed the greater part of the opening
session. To speed up the work, all was
referred to committee.

The death knoll of camouflaged ad-
vertising in "educational" and "news"
services was sounded early in the day,
when a resolution was unanimously
adopted binding the exhibitors of the
Northwest to reject all reels of this na-
ture, unless they were paid for at "the
regular adverting rates."

An effort was made to include in the
resolution all feature productions which
contain advertising matter, but the word-
ing of the original resolution was not
changed.

Berman to Address Meeting

Samuel 1. Berman, representative of
the Motion Picture Theatre Owners of
America, announced at the opening ses-
sion that he would discuss the uniform
contract question at length at today's
session, he stated that the national as-
sociation already has obtained the prom-
ise of three large distributing com-
panies to adopt the uniform contract and
that he expects it to be universal before
January 1.

"Then you will be able to sign con-
tracts with your eyes shut, because they
will all be lair and all will read alike,"
he declared. "And at the same time, the
salesman who sells you the film will not
have to go to New York for an O.K., and
he will be unable to add anything to the
contract, as he will be compelled to leave
a copy with you."

Among the matters brought up at the
opening session and referred to the com-
mittee on resolutions for action were
percentage booking, advance rentals,
censorship, music tax, reissuing of old
films under new titles, the Cleveland
convention, the producer-exhibitor ques-
tion, and the failure to make prompt re-
turn of excess payments for advertising
matter not delivered.

Elect Officers Wednesday

On account of the tremendous amount
of business before the meeting, it was
certain early this afternoon that three
days would be necessary to complete the
convention. The election of officers has
been set for Wednesday afternoon.

Reports of officers, showing that the

association has assets totaling nearly
$4,000 after all bills are paid, brought a
round of applause and a resolution of
appreciation from the convention.

Between 300 and 500 exhibitors from
Minnesota, Iowa, Wisconsin, North and
South Dakota and Upper Michigan were
expected to register before the three-day
session closes Wednesday night.

Attracts Many Visitors

The convention attracted prominent
men in every branch of the industrv.
Practically every distributing company
has at least one "home office" repre-
sentative here. Samuel I. Berman and
Joseph Hopp, president of the Illinois
Exhibitors Alliance, were among the
early arrivals on Monday.

First National Exhibitors Circuit took
advantage of the opportunity by holding
a meeting Monday noon at" the' Radison
hotel. Practically all of the exchanges
have arranged special showings of their
new pictures.

Wednesday night the motion picture
men will be hosts at a Grand Ball in
the West hotel.

Among the first to register at the con-
vention were:

MINNESOTA

Wm. A. Steffes, Northern. Minneapolis
Dan Eselin, lone, Minneapolis; Stanley 1.
Null. Happy Hour. Jasper; S. G. Latto
Lyric. Cozy, Fergus Falls; F. H. Ferrin
Liberty, Mantorville; Louis I. Fox Old
Mill. Minneapolis; F. D. Hall, Wonderland
Madelia; S. J. Bennett, Tempest Duluth

A. A. Kaplan, New Arion. Minneapolis;
Geo. ("arisen, Nokomis, Minneapolis; H

B. Smoot. Lowell, Little Falls

Mrs. Ella Johnson. O. K.. Kirkhaven;
John F. Koeller. Gopher, Minneapolis- H
P. Greene, New Lake. Minneapolis; R. J
Bromo, Elite, Minneapolis: John J. ('amp-
bell. Wonderland. Minneapolis; R. G
Risen, Scenic, Appleton: Eugene Lund Ha
Ha, Minneapolis; Oliver Wholey. Elko
Bemidji, P. W. F. Levev, Lyrie. Sauk
Rapids; B. E. Anderson. Opera House
BlboW Lake; S. ('. Olson. Photoplay, New-
York Mills; Wm. Watson. Happv" Hour.
Excelsior; Chas. Kelter, Camden Fair-
view, Minneapolis.

Ernest Cowler. Orpheum, Pelican Rap-
ids; A. E. Park, New Franklin Minne-
apolis; D. F. Keenan, The Oak. Minne-
apolis; Fred Larkin. Green. Anoka; A E
Engler. Tryst, St. Paul; G. G. Bandy. Rex,
Hutchinson: N. P. Glain. Liberty. Fertile;
F. G. Bohling. Emerson. Minneapolis: F.
J. True. Princess, Minneapolis: E. G. Nel-
son, Dreamland, Benson; E. R. Crosbev.
Kmpress, St. Charles: G. Herbart. Unique,
St. Paul; John Bergstrom, Jr.. Nicollet.

W, A. Cameron. Summit, St. Paul: A. L.
(Continued on Page 49)

EXHIBITORS HERALD

September 25, 1920

Kansas Exhibitors Plan to

Investigate Franchise Plan

Entire Membership of 245 and Additional Theatre
Men Are Expected to Attend Convention
to Be Held on September 27-28

(Special to Exhibitors Herald)
KANSAS CITY, KAN., Sept. 14.— Three issues to which executives
of the Kansas State Exhibitors Association attach significance — uniform
contract, franchise system and Sunday opening — will be taken up for
lengthy discussion and perhaps final action at the state convention which
will be held on September 27 and 28 at the Chamber of Commerce
building.

R. G. Liggettt, president of the organization, in a recent interview
declared that steps would be taken at the convention looking toward the
establishment in the state of a uniform contract. In addition, he stated,
the franchise system would be thoroughly investigated.

Are Planning on Big Attendance

M. Van Praag, secretary of the state organization and also of the
Motion Picture Theatre Owners of America, said that the whole-hearted
response to the call for the two-day meeting indicated that the entire
membership of 245 exhibitors would be present as well as additional
theater men not yet enrolled.

Every 100 per cent independent ex-
hibitor is requested to be present at the
convention which, according to officials,
"will prove a good investment to those
attending."

Both Mr. Van Praag and Fred J. Her-
rington, national organizer, will repre-
sent the M. P. T. O. A. Complete reports
of the Cleveland convention and the
deliberations between Sydney S. Cohen
and Adolph Zukor will be read. Endorse-
ment of the national league is expected
to be voted.

Hotel headquarters will be at the Balti-
more in Kansas City, Mo. Motor busses
will convey the delegates from the hotel
to convention headquarters in Kansas
City, Kan.

The Kansas organization has had an
unprecedented growth. Only a few
months ago the membership numbered
less than 100 exhibitors. Although this
association has been considered one of
the strongest in the country no extensive
drive for members was made until about
the time of the Cleveland convention.

On the first night of the convention
the exhibitors will be the guests of the
exchange managers of Kansas City at a
theatre party and banquet.

"It behooves every independent ex-
hibitor in the state to attend this con-
vention," declared Mr. Van Praag.
"Questions of vital importance to every
one will be brought up for consideration.
Sydney S. Cohen, the national president,
has been invited to attend, and if he ac-
cepts he will have some interesting things
to tell us."

Busch Sells Republic
Interests to Selznick

Company to Be Merged with
Enterprise Just Formed
For Such Purposes

Briton N. Busch has sold his interest
in Republic Distributing Corporation to
Lewis J. Selznick, according to a recent
announcement by Mr. Busch.

Republic will be merged with Selznick
Enterprises, the corporation recently or-
ganized by Mr. Selznick for the purpose
of taking over the various interests
owned or controlled by him.

The deal gives Mr. Selznick 100 per
cent of the stock of the distributing cor-
poration and following the resignation of
Mr. Busch from the presidency Mr.
Selznick succeeded him.

Henry C. Siegel has been elected
treasurer.

BRITON
Sell* hi* Intereatn Ir
Cornornllon to

IV. busch

It. public mH<rtbutlns
I.f"l« J. S<l»iiltk

Rumor Metro Will

Star Noted Actress

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14.— Florence
Turner has signed a long term contract
with Metro. She recently appeared in
"Blackmail," a forthcoming Metro fea-
ture, and is now playing one of the big
roles in "But Yet a Woman." It is a
current rumor in the film colony that
Metro will star her when she has finished
this picture. She adds a brilliant name
to the Metro stock company of which
Bert Lytell, Viola Dana, Alice Lake,
May Allison, Gareth Hughes and Cleo
Madison are members.

Heads Kansas League

R. G. LIGGITT
With M. Van Praag and other officials of
state organizations are making: plans
for convention Sept. 27-28.

"Go and Get It" Will
Be Shown to Navy Men

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14.— Arrange-
ments are being completed for an elabor-
ate presentation of "Go and Get It," pro-
duced by Marshall Neilan and distributed
by Associated First National Pictures,
Inc., before officers and men attached to
the Pacific submarine base and naval
hedaquarters at San Pedro, Cal.

The entire personnel of the San Pedro
submarine base, under the command of
Captain Chauncey Shackford, together
with officers and men of the air service,
will be present on this occasion. A special
program of entertainment will also be
arranged in which Mr. Neilan, Pat
O'Malley, Wesley Barry, George Drom-
gold, Noah Beery and others interested
in the production of this film will take
part.

Nell Shipman Joins

With B. Van Tuyle

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 14.— Nell Ship-
man has formed her own company and
will begin work shortly on a new feature,
"The Girl From God's Country." Bert
Van Tuyle will be associated with her
in the new organization.

Managing Two Houses

(Special to Exhibitors Herald)

INDIANAPOLIS, IND., Sept. 14.— C. E.
McConaughy, former manager of the
Princess theatre at Seymour, Ind., has been
made manager of the Broadway and Len-
wood theatres of this city.

September 25, 1920

EXHIBITORS HERALD

Patterson Suggests He and
Black Go Before M. P. T. O.

Atlanta Exhibitor Says He Does Not Feel It Is
Necessary to Make Defense of Latest
Charges by New England Man

"I am willing to come out from the tall grass. Black, how about you.'
— Willard C. Patterson, in statement asking Alfred S. Black to appear with him
before the M. P. T. 0. A.

Willard C. Patterson, manager of Sig Samuels Criterion theatre of
Atlanta, Ga., in a statement to the "Exhibitors Herald" declared that if
Alfred S. Black, president of the Motion Picture Exhibitors of America,
will go before a committee from the Motion Picture Theatre Owners of
America and "explain his action against the independent exhibitors of New
England" he will also appear before that body and prove that First
National "had no connection with the Chicago convention nor did they
finance it."

Previous Charges Are Reiterated

Patterson's proposal comes as a result of Black's most recent issue of
letters in which he reiterates his charges made previously concerning the
Southern exhibitor, J. D. W illiams, general manager of First National,
and Sydney S. Cohen, president of the M. P. T. O. A.

Signing of the M. P. T. O. A.-Zukor
covenant precipitated the charges that
Black has been flinging at these three
men. In the agreement reached with the
exhibitors' association, Adolph Zukor,
president of Famous Players-Lasky Cor-
poration, pledged to exert every effort to
have the terms of the covenant lived up
to by Black and S. A. Lynch.

Refuses to Attend

Black some time ago refused to meet
representatives of the M. P. T. O. A.
Similar attitude was taken toward a
meeting scheduled for September 15 at
the Astor hotel in New York. Although
extended an invitation by Mr. Zukor,
Black declared emphatically that he
would not attend.

This latter meeting scheduled for
Wednesday, September 15, was called for
the purpose of airing complaints against
the reported methods of Black in certain
sections in New England.

In his most recent communication to
Patterson, Black declared that "'Mr. Sam
Atkinson, president of the Chicago Allied
Amusement Association, told me at the
end of the Cleveland convention that
you showed him letters with memoran-
dum attached containing assurances that
the First Kational stood back of the
financing of the Chicago meeting."
Does Not Deny It

In this connection, Mr. Atkinson has
not denied or affirmed the statement.

One paragraph of the most recent let-
ter to Mr. Cohen says: "Strange isn't it
that First National affairs are always so
closely allied with your league and com-
mitteemen's activities starting with your
Mr. Patterson and continuing through
the Cleveland convention up to the pres-
ent time? It is harder to believe that the
First National officials are as clever in
fooling you and making a tool of you as
you are in camouflaging the exhibitors of
the United States?"

The main part of the letter to Mr.
Williams concerns the charge that First
National "has been very clever in tying
up the publicity of the First National
affairs to the Chicago meeting and to the
Cleveland convention and to Mr. Cohen's

recent gathering of Connecticut ex-
hibitors."

Refused Chairmanship

In his statement to Exhibitors Herald
Mr. Patterson declares that he does
"hot feel called upon to make any de-
fense of the (Black) statement." He
says further: "Black knows that I re-
fused to act as chairman of the Chicago
convention and that Sam Atkinson was
requested to take the chair and he like-
wise refused. Afterward Frank Rem-
busch accepted. My action in that con-
nection should prove conclusively that
I did not try to dominate the convention.

"Let Black refrain from eating up
space in the trade papers and if he de-
sires to make charges against me let him
present them to the Motion Picture The-
atre Owners of America of which or-
ganization I am an officer. I am willing
to come out from the tall grass. Black,
how about you?"

Increase Admission

Prices at Mishawaka

(Special to Exhibitors Herald)

MISHAWAKA, IND., Sept. 14.— The
Century theatre was opened the first part
of this month for the season. Manager
George Senger, who has been in charge for
eleven years, announces an increase in ad-
mission price from 30 cents to 40 cents for
adults and 15 cents to 20 cents for children.
Vaudeville and pictures comprise the pro-
grams. The theatre is open Friday, Satur-
day and Sunday nights only with Sunday
matinee.

The house has been newly decorated.
New electrical fixtures and scenery have
been installed. A six-piece orchestra has
been engaged for the season.

Turn Away Hundreds

(Special to Exhibitors Herald)
TOLEDO, .0., Sept. 14.— Hundreds of
persons were turned away from the Rivoli
theatre at the premiere Sunday of Maurice
Tourneur's "The County Fair." Although
the Rivoli seats only 3,000 persons, S. Bar-
ret McCormick, managing director, declared
that 10,000 people saw the feature.

Lazarus Head of
Advertisers Club

C. L. Yearsley Chosen Vice-
President and Solomon
Is Secretary

(Special to Exhibitors Herald)
NEW YORK, Sept. 14.— Paul N..
Lazarus, director of advertising and pub-
licity for United Artists Corporation,
was elected president of the Associated
Motion Picture Advertisers, Inc., at a
recent meeting. He formerly was vice-
president of the organization.

Other officers elected for the ensuing
year were C. L. Yearsley, director of

PAUL X. LAZARUS
Elected Prenident of the AttMOciated Mo-
tion Picture Advertiftera, Inc.

advertising and publicity for First Na-
tional, vice-president; Julian Solomon,
secretary, and Victor Shapiro, treasurer.

Members of the board of directors are
Paul Gulick, retiring president, Charles
Barrell, P. A. Parsons, Harry Reichen-
bach and Jerome Beatty. Horace Judge
was elected managing editor of the
official organ, The Bulletin, and Tom
Wiley was re-elected business manager.

Pay Last Tribute

To Robert Harron

(Special to Exhibitors Herald)
NEW YORK. Sept. 14.— Scores of
friends attended the funeral services over
the body of Robert Harron at St.
Joseph's Roman Catholic church in
Waverly Place, September 9.

His mother, who arrived from the
coast in response to the first word of
his accidentally shooting himself, is pros-
trated with grief. A younger son was
killed in an automobile accident three
years ago, and a daughter, Jessie, died
during the influenza epidemic last year.

Advertisers Dined

By Trade Journal

In announcing the appointment of Arthur
James as editor-in-chief, the Moving Pic-
ture World gave a dinner to the member-
ship of the Associated Motion Picture Ad-
vertisers, Inc., at the Hotel Biltmore, New
York City, on Thursday evening, Septem-
ber 9. The dinner was attended by about
150 persons, representing practically all the
important producing and distributing organ-
izations in the industry. Mr. James as-
sumed charge of the Moiling Picture World
on Monday, September 13.

EXHIBITORS HERALD

September 25, 1920

Olive Thomas Dies in Paris
From Mercurial Poisoning

Jack Pickford, Husband of Star, to Bring Body to
America for Interment— Lewis J. Selznick
Pays Tribute to Memory of Actress

Tragedy for the second time within the last two weeks has saddened
the ranks of the motion picture industry. Following but a few days after
the death of Robert Harron in New York from a wound caused by the
accidental discharge of a revolver came a bulletin on Friday, September
10, from Paris, announcing the tragic death there of Olive Thomas from
mercurial poisoning.

Miss Thomas and her husband, Jack Pickford, had been absent from
America only a few weeks, having sailed for Europe on their "second
honeymoon."

Police Find Death Is Accidental

After the customary investigation of death other than from natural
causes the cables carried the news that Police Commissioner Catrou of
Paris returned a finding of accidental death due to mistaking the mer-
curial tablets for a sleeping potion.

Olive Thomas

Dim Lights in Huge
Sign With Death of
Olive Thomas, Star

NEW YORK,' Sept. 14.— With
the report from Paris of the death
of Olive Thomas, the huge sign at
Broadway and Seventh avenue,
New York City, reading, "Selznick
Pictures — Olive Thomas," attracted
a large crowd, blocking the side-
walk traffic.

The crowd peered up steadfastly
at the sign, seemingly with a
strange fascination. The thought
ran through their minds of this
beautiful young star, a familiar
figure and name on Broadway, at
that moment lying dead in a hos-
pital across the sea.

As the theatre hour approached,
the crowd became larger. The
officers at the intersection, appre-
ciating the occasion, made no effort
to clear the traffic. The crowd
taxed the capacity of the sidewalks
adjacent to the intersection as the
theatre hour approached and the
incandescents in the myriad of
signs along Broadway became
luminous.

At this moment an uncanny still-
ness came over the crowd with
fixed eyes upon the Selznick sign.
Presently the letters S-E-L-Z-
N-I-C-K P-I-C-T-U-R-E-S lighted
up in a brilliant flash. And then
even the bustle of the traffic
seemed to be stilled for a moment
as the crowd waited with bated
breath.

But the illumination of the sign
had ceased. The letters O-L-I-V-E
T-H-O-M-A-S remained dark, con-
veying graphically and poignantly
to the Broadway crowd the pass-
ing of the young star in the hos>-
pital across the sea. — M. J. Q.

Miss Thomas came to motion pictures
from the Ziegfeld "Follies" as a star for
Lewis J. Selznick, under whose banner
she has since appeared. Her last produc-
tion, "Somebody's Sweetheart," has not
been published.

Selznick Issues Statement

Immediately following the death
of Miss Thomas, Lewis J. Selznick,
head of Selznick Enterprises, issued
the following statement:

"Olive Thomas was one of the
happiest persons I have ever met,
and to know her was to love her.

"She enjoyed her success, but
always was unaffected, never
touched by the least suggestion of
vanity. She was big hearted and
money meant nothing to her except
as a means for doing good.

"Only a short time ago she
adopted a little orphan nephew and
was looking forward to devoting a
great deal of time to his up-bring-
ing.

"Any of her hundreds of personal
friends in New York will tell the
same story — Olive Thomas was
persistent optimist, always deter-
mined that every one around her
should be the same.

"Never in my life have I met any
one with a higher sense of honor
and a finer character."

Started As Salesgirl

Miss Thomas, whose maiden name was
Olive Elain Duffy, was born at Charleroi,
Pa. Before becoming a member of the
"Follies" the star was a salesgirl in a
Pittsburgh department store. It was in
1913, when Florenz Ziegfield was pre-
paring to stage his first "Follies" show,
that Miss Thomas appeared at his office
in New York with a letter of introduc-
tion from a noted artist She was signed
to play Miss New York in his first edi-
tion of the extravaganza.

New Theatre Started

(Special to Exhibitors Herald)

BEDFORD, IND., Sept. 14.— Work has
been started by Bedford Steel & Construc-
tion Company on the new $30,000 motion
picture theatre, to be erected by Lawrence
Country Amusement . Company on the old
Hatfield hotel site on South J street. The
new building is to be 61 by 106 feet and
will have a stating capacity of 800.

Star of many Selznick pictures diet* in
Paris of mercurial poisoning

Irene Marcellus Goes
To Coast to Appear
In Neilan Productions

Irene Marcellus, a Marshall Xeilan
"discovery," who has been playing in the
"Midnight Frolics" in New York, spent
Thursday, September 10, in Chicago, the
guest of The Exhibitors Herald.

Miss Marcellus was en route from the-
Eastern metropolis to the West Coast
She will play her first part under the
Neilan direction in "The Lotus Eaters."

This attractive young woman has been
on the stage for several years, dancing
with the Miller dancers in New York
and on tour with Sarah Bernhardt, ap-
pearing last season in "Greenwich Vil-
lage Follies" and in roof shows and
other productions of the sort. She first
played before the camera with Marv
Pickford in "The Poor Little Rich Girl,"
doing aesthetic dancing, and was fea-
tured recently in the prologue to "My
Ladv's Garter."

May Let Frisco Houses
Stay Open Till 4 A. M.

(Special to Exhibitors Herald)

SAN FRANCISCO.. CAL, Sept. 14.—
Recommendation has been made by the
public welfare and censorship committee of
the hoard of supervisors that an amuse-
mend ordinance be amended so as to per-
mit motion picture theatres to operate until
4 o'clock in the morning.

Nussau Buys the Art

(Special to Exhibitors Herald)
HAMMOND, IXD.. Sept. 14.— Julius
Xussau of Indiana Harbor has acquired
possession of the Art theatre of this city.
The house will be altered, an orchestra will
be regularly employed and only first run
pictures will be shown. J. Meminger re-
mains as manager. A. B. Marcus retains
ownership of the building in which the
theatre is located. Mr. Marcus is retiring
from the theatre business on account of
failing health.

September 25, 1920

EXHIBITORS HERALD

He May Be Old But He
Has a Sense of Humor

John Zanff of the Fox Film
corporation is responsible for this:

While standing, one evening last
week, in front of the Astor theatre,
New York City, where Fox's
"While New York Sleeps" has
been doing a sensational business,
Mr. Zanff noticed an elderly gen-
tleman pause in front of the thea-
tre, where he carefully eyed the
name of the picture over the thea-
tre entrance and the crowds pour-
ing in.

As the old gentleman walked
away, he remarked to his com-
panion:

"While New York Sleeps, Fox
gets the money."

$1,000,000 St. Paul

Capitol Is Opened

State Officials in Addition
to Out-of- Town Visitors
Are in Attendance

'(Special to Exhibitors Herald)

ST. PAUL. MINX.. Sept. 14.— State offi-
cials headed by Governor J. A. A. Burn-
quist and city executives headed by Mayor
L. C. Hodgson in addition to a score or
more of the theatre men from Coast to
Coast attended the opening on September
S of the new million dollar Capitol theatre,
the largest in the Northwest and one of
the most beautiful in the country.

Finkelstein and Ruben are managers of
the house, which has been dedicated to
First National pictures.

Among out-of-town visitors at the open-
ing were Lewis J. Selznick, New York :
Turner & Dahnken. San Francisco ; Sol
Lesser, Los Angeles : Marcus Loew. New
York : Aaron Jones. Chicago ; C. L. Years-
ley. New York ; Al W. Lichtman. New
Y<;rk: Harry M. Herman. New York, and
E. \V. Hammons, New York.

Harmony Will Be Keynote
Of Springfield Convention

"We Need You and You Need Us" Is the Slogan of
This Meeting of the Illinois Alliance
On September 29 and 30

"We want every independent exhibitor in the state to join in combating
the evils confronting us. With this end in view a get-together state conven-
tion has been called to meet in Springfield, 111., on September 29-30." — -
Convention Committee.

Harmony is to be the keynote of the convention of the Illinois Ex-
hibitors Alliance at Springfield on September 29 and 30. With this factor
in mind the convention committee has adopted the slogan "We need you
and you need us. The future of your business will depend on what you'
are going to do now."

"Now Is the Time To Join"

"Now is the time." declares Joseph Hopp, president of the associa-
tion and one of the vice presidents of the Motion Picture Theatre Owners
of America, "for every exhibitor in the state who has not strengthened
his position through affiliation with the Alliance and subsequently with
the national association to do so.

"Big things are in prospect tor this
convention, and if every independent ex-
hibitor in the state could but sense the
necessity of his presence and what it will
mean to his business, to the business of
those whom he will associate with, he
would let nothing interfere with his at-
tending on September 29 and 30.

"The executives, the executive commit-
tee and the legislative committee, com-
prised of men from every section of the
state, are desirous of a big turn out.
They realize what the Illinois Alliance
has done in the past and they know that
with a stronger organization greater
things can be achieved."

Discuss Sunday Closing

Some of the vital issues which will be
discussed are: Censorship, Sunday clos-

ing, uniform and equitable contracts,
advance deDosits. payment in full for
films at time of signing contracts, activ-
ities of F. I. L. M. clubs, music tax,
investigation of sub-franchise plans, in-
vestigation of national booking schemes,
pirating of screen for political propa-
ganda and camouflaged advertising, abo-
lition of unfair 5 per cent rental tax and
adverse legislation of all kinds.

The convention will be held at the St.
Nicholas hotel, beginning at 10 o'clock
on Wednesday morning, September 29.

Metro Signs Hughes

(Special to Exhibitors Herald J
LOS ANGELES, Sept. 14.— Gareth
Hughes has signed a contract to appear
exclusivelv in Metro Productions.

Left — Exterior view of the New Capitol theatre, St. Paul, Minn., showing entrance on Seventh street. Centre — Box office
and lobby made of Italian marble. Right — General view of interior, showing organ loft. The house is owned by Ruben
& Finkelstein, holders of Associated First National Pict ures Inc. franchise for the Minneapolis territory.

EXHIBITORS HERALD

September 25, 1920

Associated Producers, Ltd.,
Has Been Formed in Canada

J. L. Hunter Will Direct the Activities of the
Organization in the Dominion — Main
Offices to Be at Toronto

(Special to the Exhibitors Herald)

NEW YORK, Sept. 14.— Associated Producers, Ltd., of Canada has
been organized to distribute the product of Associated Producers, Inc., in
the Dominion, according to an announcement today by Fred B. Warren,
general manager of the distribution of the American A. P. organization.

Simultaneously is announced the appointment of J. L. Hunter, con-
sidered one of the best known of the younger executives in the industry,
as general Canadian manager of distribution.

To Operate Own Exchanges

Organization of Associated Producers, Ltd., means, it is said, that
A. P. will own and operate its own exchanges north of the international
boundary line. Canadian headquarters will be maintained at Toronto with
branch offices at Montreal and probably at Calgary.

Douglas Cooper has been named
assistant to Mr. Hunter and already is
on a trip in the Canadian West visiting
exhibitors and preparing to open the
Far Western branch.

Was With First National

Mr. Hunter formerly was manager of
the franchise department of First Na-
tional and as such made a twelve months'
analysis of every city and town in the
United States and established ratings of
the franchise and sub-franchise holders.

Publication of the pictures of the
Associated Producers — Mack Sennett.
Thomas H. Ince, George Loane Tucker,
Marshall Neilan, Allan Dwan, Maurice
Tourneur and J. Parker Read, Jr. — will
be inaugurated the middle of October
with Mr. Read's spectacular Louise
Glaum production, "The Leopard
Woman." Thomas Ince's "Homespun
Folks" will follow, then Allan Dwan's
"The Forbidden Thing" and Maurice
Tourneur's "The Last of the Mohicans."
Entered Industry in 1912

Mr. Hunter entered the motion picture
industry in 1912 and from then until 1917
he was with George Kleine. He then
entered the Canadian flying corps and
was awarded the Croix de Guerre.

Fox Signs Sothern

On Long Contract

Nephew of E. H. Sothern Will
Portray Character and
Juvenile Roles

By virtue of his work in each of the
three episodes of "While New York
Sleeps," the Fox special which is being
acclaimed as a wonderful exposition of
life in the big metropolis, Harry Sothern
has been placed under a long-term con-
tract by William Fox.

Mr. Sothern, who is a nephew of the
famous E. H. Sothern, will be called
upon to enact juvenile and character
parts. His work in "While New York
Sleeps" was warmly praised by critics.
As the burglar in the first episode; the
crook in the second, and the unloved
husband in the lower East Side episode,
he displayed rare artistic sense and un-
derstanding, it is said.

Sothern was born in London, April
26, 1882. His mother, Eve Sothern, was
a daughter of E. A. Sothern of "Lord
Dundreary" fame, and a sister of E. H.
Sothern and the late Sam Sothern.

His first theatrical position was ob-

tained with his uncle, E. H. Sothern,
and Julia Marlowe, with whom he ap-
peared in various Shakespearean plays.
Then followed engagements with the
Shuberts, Klaw & Erlanger, Charles
Frohman, William A. 'Brady, Arthur
Hopkins and Harrison Grey Fiske.
Among the stars he has supported are
Otis Skinner, Cyril Scott, Lola Fisher
and Mrs. Fiske.

While Mr. Sothern's first appearance
as an actor in motion pictures was in
the Fox production, "While New York
Sleeps," this was not his initial expe-
rience in the realm of the silent drama.
Several years ago he was engaged by
another company to help direct the film
version of "Romeo and Juliet." His
next appearance with Fox will be in the
special production of Edward Knob-
lock's great stage success, "My Lady's
Dress," which Charles J. Brabin di-
rected.

Invite Rogers to

Give Church Talk

(Special to Exhibitors Herald)

CULVER CITY, CAL., Sept. 14.—
Will Rogers made such a big hit in his
debate with the Rev. James Whitcomb
Brougher, well-known divine and humor-
ist, on the question: "Resolved, That
Cowboys have done more for civiliza-
tion than preachers," that Dr. Brougher
has invited the Goldwyn star to speak
to his congregation at Temple Baptist
church on "Humor in Religion."

The debate was given before 600 of
Los Angeles' business men at the Ad-
vertising Club. For thirty minutes the
film star and the noted clergyman kept
the men in a roar of laughter. Such
cordial relations were established be-
tween the actor and the preacher that
Dr. Brougher at once invited Rogers to
speak before his congregation. The star
has taken the matter under considera-
tion.

Frank Gersten Appoints
Card General Manager

NEW YORK, Sept. 14.— Lynn S.
Card, well known in film circles, has been
made general manager of Frank Gersten,
Inc., the newly formed state rights con-
cern. The first picture offered by the
firm to independent exchanges will be
"The Unfortunate Sex," a five-part
drama starring Frances Edmonds and
George L^rkin.

DOROTHY PHILLIPS,
With the trophy she presented to the best
woman runner at the Labor Day cele-
bration staged by the labor organiza-
tions of Los Angeles. She is now mak-
ing her first independent prodnctlon
under Allen Holubar's direction.

Will Dance

M. P. T.O.A. Plans to Hold
Ball in New York for the
Purpose of Rasing Funds
To Build Club House.

A ball, a reception and an ex-
hibition will be held in New York
on Saturday, November 6, under
the auspices of the Motion Picture
Theatre Owners of America.

The purpose of the affair is to
raise a fund for the erection in
New York City of a club house for
visiting exhibitors. The executive
committee of the national organiza-
tion will act jointly with a com-
mittee on preparations and ar-
rangements. This affair, it is said,
will not in any way resemble func-
tions that have been advertised in
the past under similar names.

The plans of the committee call
for such issues as will not only pro-
vide ample ' and novel entertain-
ment, but will also raise the pres-
tige and dignity of the screen in
our civic, social, industrial and
political life.

This exhibition will be one of
the distinguishing features which
will no doubt attract the attention
not only of the trade but of the
public generally. It is proposed
to create a record and a model for
similar events in the future.

September 25, 1920 EXHIBITORS HERALD 49

5,000,000 Ballots Being

Distributed for Test Vote

First National Enterprise to Be Launched in More
Than 2,500 Theatres Over the Country on
Sunday, Sept. 19 — to Run One Week

(Special to Exhibitors Herald)

NEW YORK, Sept. 14. — Early indications are. according to exec-
utives of the company, that in the "Presidential Straw Vote" which is
being used during the week of September 19 as a special exploitation stunt
by more than 2,500 theatres throughout the country, Associated First
National Pictures, Inc., has instigated one of the greatest theatre publicity
"stunts" which has ever been staged by a distributing company.

Nearly 5,000,000 ballots have been distributed to the theatres partici-
pating and requisitions from practically every First National exchange in
the country had to be reduced before the order was filled, due to lack of
time for the printing and the mechanical labor of distribution.

Theatres Join Movement Late

During the last two weeks, before the opening of the balloting, the
movement took an impetus which was startling in its scope, it is said.
Prior to that time the leading theatres in the larger cities had held back,
awaiting developments upon which they could base an estimate as to
the advisability of joining in.

As a result, a great number of theatres
which were tardy in realizing the pub-
licity possibilities of the event were too
late to join, and a great many others
were granted only limited supplies. The
Denver territory probably was the worst
sufferer in this respect.

Denver Order Is Cut

On September 10, C. L. Yearsley, di-
rector of publicity for First National,
received a telegram from the Denver ex-
change asking that 100,000 additional
ballots be "rushed, special delivery." The
transportation time to Denver made it
imperative that the order be dispatched
immediately, but the printer's supplies
had been so exhausted that less than
60,000 were on hand. The Denver order
was cut 75 per cent, and 25,000 were sent.

The impetus started when Joe Plunkett,
managing director of the Strand theatre
in New York, announced his intention
of getting back of the project and push-
ing it to the limit, as a special exploita-
tion stunt. He started with a requisition
for 30,000 ballots and expects to have
registered at least 50,000 votes before the
end of the week. Managing Director
Hymans, of the Strand, in Brooklyn, took
the same number of ballots to start with.
132 New York Houses In

While quite a number of New York
houses had already arranged for the stag-
ing of the balloting, the action of the
directing managers of the two Mark
Strand houses acted as a spur on those
who had not yet come to a decision
in regard to the matter. The New York
City list was closed on Wednesday, Sep-
tember 15, with 132 theatres in the five
boroughs of the greater city ready to
participate.

Chicago and Boston first run houses
were slow in accepting the idea. The
action of the two leading New York
houses, however, convinced them they
were overlooking a good bet in not get-
ting in, and the last minute rush which
took place in New York was duplicated
in both of these cities.

Politicians Interested

A great many other theatres made last
minute application for ballots, due to
the keen interest, it is said, that devel-

Minneapolis Meeting

(Continued From Page 43)

oped among politicians when it became
known that there were 92 theatres in
California that would request an opin-
ion in regard to Harding or Cox, prohi-.
bition, the league of nations and woman
suffrage. The vote in California in the
November election is considered one of
the greatest puzzles in the present cam-
paign, which eclipses even the interest
in regard to the way women will vote.

A change in the original plans for the
balloting, as far as New York City is
concerned, was made at the suggestion
of the New York and Brooklyn news-
papers. The original plan was to an-
nounce the result at the closing of the
balloting, but at the suggestion of news-
papers arrangements were made in New-
York for a day-to-day count.

Knapp, Loyalty, International Falls: Bur-
ton Meyer, Pantages. Minneapolis: M. E.
Brinkman, Rex. Bemidji; H. A. Bromand,
Prince-Lyric, Thief River Falls; C. E.
Waughop, Scenic. Detroit; Edw. Schabert,
Selby, St. Paul; Bert Ellingson, Majestic.
Belle Plaine; R. A. Fleischbein, Strand,
Cloquet: W. H. Nichols, Strand, Fairmont;
W. M. Hay, Strand, Fairmont; H. J. Lud-
eke, St. Peter; J. F. Miller, Strand. Ogil-
vie; E. S. Benyon, Cozy, Lake Crvstal.

Henrietta Starlsey, Star, LeGuere; Geo.
W. Ryan, Nicollet, Minneapolis L. W.
Buck, American, Mora; Mrs. J. A. Miller,
Bijou, Hibbing; Ed. Buddey, Foley Opera
House, Foley; M. J. Kavanaugh, New
Southern, Minneapolis; O. A. Lee, Oak
Park, Minneapolis; S. D. Blackmore. Dia-
mond, Duluth; C. A. Blackmore, Palace,
Duluth; L. S. Carter, Liberty, Duluth; E.
W. Rose. Liberty. Duluth: P. S. Hartigan,
Jack's, Paynesville; Theodore Hayes, F.-R,
Minneapolis.

SOUTH DAKOTA

P. G. Estee, Fad, Brookings; C. C. Baker,
Strand, Britton; C. F. Hansen, New Lyric,
Redfield; James Leslie. Idle Hour, Clark;
Chas. W. Gates, Strand, Aberdeen; C. N.
Bonteau, Grand, Howard; J. H. Dundas,
Strand, Sioux Falls; Joe H. Ryan, Ameri-
can, Madison; A. L. Brown. Strand, Aber-
deen.

NORTH DAKOTA

Ira Fox, Rialto, Dickinson; John Piller,
Grand. Valley City; A. J. Goldsman,
Strand, Fargo; Samuel P. Cornish, Fargo;
M. M. Hansen, Williston.

WIS<

A. Z. Robarge, Majestic, Wausau; Tom
Foster. Star, Stanley; R. T. McMinn, Capi-
tol, Superior.

IOWA

Dyvig & Dyvig, Palace, Majestic, Ne-
vada; James Neste. Rialto. Lake Mills.
MX llli, v \

A. L. Ricker, Rex. Rialto, Ironwood; D.
A. Kooker. Happy Hour, Ewen.

Abrams Going Abroad

(Special to Exhibitors Herald)
NEW YORK, Sept. 14.— Hiram Abrams,
president of the United Artists Corpora-
tion, leaves for a six weeks' trip to England
and the Continent on Tuesday, September
21. Mr. Abrams will be accompanied by
his wife and daughter.

THE LATEST THING IN PLUG HATS

William Desmond and Mrs. Carter DeHaven in a scene from "Twin Beds," a new
Associated First National Theatres comedy.

EXHIBITORS HERALD

September 25, 1920

FOX NEWS RECORDS INTERESTING EVENT

Nathan Straus, Jr., acting for his father, who is in Palestine, formally turns over the
Straus milk laboratories to Dr. Royal S. Copeland, health commissioner of New
York. Babies of all sizes and colors were on hand to celebrate.

" Bride 13" Depicts Scene Similar

To Sinking of the Submarine S-5

Navy 's Under Water Boat R-l Used by Fox Film in
Taking This Action for the Twelfth
Episode of Its New Serial

Newspapers all over the country re-
cently contained dispatches of the sink-
ing of the United States submarine S-5
while on a practice cruise off Cape Hen-
lopen. The crew of thirty-seven officers
and men were trapped in the stern amid
fumes of chlorine gas and eventually
were rescued after thirty-.six hours in
an atmosphere rapidly being depleted of
oxygen.

Men and women everywhere were
thrilled by the accounts of the suffering
of the men, their fortitude and the valor
of their rescuers. Here was a story as
strange as any ever coming from that
inexhaustible storehouse of romance —
the sea.

Has Similar Scene

"Bride 13," William Fox's great
serial, made with the cooperation of the
United States navy, represents an adven-
ture similar to that which befell the crew
of the S-5. In the twelfth episode, the
chapter title of which is "Creeping
Peril,"' the heroine, Ruth Storrow
(Marguerite Clayton), undergoes ex-
periences in a submarine that picture in
a remarkable manner, it is said, such
terrors as the men fared on the S-5.

Ruth is the thirteenth bride to be kid-
naped by a band of pirates operating
from a submarine. The brides are in the
hold of the pirate craft, which is clashing
toward the Orient, followed by Ruth's
father. Edmund Storrow, on his yacht.
Arrived at the destination where Stor-
row is to pay the ransom, Ruth, through
the submarine's periscope, sees a United
States subchaser bearing down to rescue
the girls.

Will Destroy Boat

The pirate chieftain orders his vessel
to submerge to escape the chaser. Ruth

seizes a fire axe and, swinging it above
her head, vows to destroy the boat if it
submerges. Before she can be halted,
she brings the axe down on a pump
and floods the batteries with water, which
causes the formation of deadly chlorine
gas.

The pirates flee with the brides. Zara,
female accomplice of the villains, does
not intend to let Ruth escape. She drags
the girl back into the submarine, ties
her by the hair to a ladder and Jhen
opens a seacock, flooding the boat, so
that Ruth shall die either from drown-
ing or from chlorine gas strangulation.

For these scenes the United States
submarine R-l was utilized. The R-l
was one of the fleet, under command of
Commander A. L. Bristol, that coop-
erated with William Fox in the filming
of the serial.

The pictures are of great educational
value, it is declared, revealing graphic-
all)- the workings of a modern sub-
marine, both on and under the surface
of the sea.

Pauline Frederick's

"/riV Is Completed

The screen version of "Iris." the stage
production of Sir Arthur Wing Pinero,
which is to be published early this fall
by Robertson-Cole, has been completed.
It will be received in the East within a
few days and soon thereafter a publica-
tion date will be fixed.

This will be the first of the series of
big pictures which Miss Frederick will
make for Robertson-Cole under her new
contract, which provides for not more
than four productions yearly.

"The Victim," C. B. C.

Film, Ready Shortly

Cutting and Titling Now Being
Completed by Jack Cohan;
Story Is Interesting

"The Victim," the feature announced
for early publication on independent
market by C. B. C. Film Sales Corpora-
tion, of which Joe Brandt is president,
is said by those who have seen it to fully
warrant all the claims made by it, though
Jack Cohn has not yet fully completed
the cutting and titling.

The theme upon which the plot of
"The Victim" is based is said to be a
subject of delicacy and sacredness. De-
spite this it is said that in "The Victim"
the matter is handled with such con-
summate artistry and v/isdom that no
spectator could possibly be offended or
could find in it a suspicion of irrev-
erence.

It is an interesting story credited with
containing practically every element of
emotion and every thrill and suspense
that motion picture audiences love. It
carries a mystery story in which is in-
terwoven romance, mother love, re-
venge, hate, murder, sacrifice and heart
interest and protects its "solution" so
carefully that to within five minutes of
its beautiful and affecting finale no man,
woman or child, it is said, could accu-
rately predict its ending.

C. B. C. Film Sales Corporation prom-
ises that "The Victim" also has an ex-
ceptionally strong exploitation tie-up for
every exhibitor.

Hermann Company to

Build Great Stage

(Special to Exliibitors Herald) •

LOS ANGELES, Sept. 14.— Hermann
Film Corporation has completed the in-
stallation of its electrical equipment and
is now building a modern projection
room on the grounds. Ground is being
broken for a new stage which will be 150
by 125 feet. Shooting will soon begin on
"Something More," the next Hermann
production.

Lasky Brings Suit

Asking Restriction

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 14— Famous
Players-Lasky Corporation has filed suit
in the federal court here against Max
Handschiegl, Special Pictures Corpora-
tion and Sanbern Laboratories, charging
infringement of patent on coloring film.
Paramount claims to have purchased the
patent rights and asks that a restraining
order be issued restricting the use of the
process.

<(Small Town Idol"

New Sennett Film

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 14. — "A Small
Town Idol" is the title of Mack Sennett's
first Associated Producer production. It
stars Ben Turpin.

Tally Race Winner

(Special to Exhibitors Herald)
LOS ANGELES. Sept. 12. — T. L. Tally,
owner of Tally's Broadway theatre, won
the Labor Day yacht race at Balboa Beach
with his yacht, "Lou-Ie."

September 25, 1920

EXHIBITORS HERALD

Robertson-Cole's New Building in
N. Y. Being Rushed to Completion

Twelve-Story Structure to Be Fireproof and Will
House All Executive Offices as Well as
the Metropolitan Exchange

Having taken its place on the Broad-
way sky-line by the completion of its
steel framework, the Robertson-Cole
home office building, located at the
northeast corner of Seventh avenue and
Forty-eighth street, in the heart of that
section of New York City where the mo-
tion picture industry of America is
directed, is being rapidly rushed to com-
pletion.

The building, which has a broad front-
age both on Seventh avenue and Forty-
eighth street, will house the executive
offices of the Robertson-Cole Company
and the Robertson-Cole Distributing Cor-
poration, and will accommodate on its
lower floors the Xew York exchange.
Twelve Stories High

Twelve stories in height, the building
is fireproof throughout. The reinforced
concrete floors have been installed, and
the brick is rapidly being put into place.
This leaves only the interior finishing,
plumbing, etc.. to be undertaken before
the building can be occupied.

The top floors of the building will be

occupied by the home offices of Robert-
son-Cole. On top of the building will be
situated two theatres in which pictures
will be inspected by officials of the com-
pany and shown to the trade.

Have Special Fire Escapes

The film vaults are to be guarded from
fire by specially contrived walls. Every
inch of the building will be fireproofed
to the limit of modern ingenuity, provi-
sions even being made for a special steel
fire escape entirely separate from the
building, exceot for its metal entrances.

Robertson-Cole plans to make its new
home a great center in Xew York for the
exhibitors of the country. With this end
in view, a part of the building will be set
apart for the entertainment of exhibitors.
Here any exhibitor, whether he is a
Robertson-Cole customer or not, will be
welcome. Free stenographic service will
be given him. There will be a free in-
formation bureau to guide him about the
city and a free library which he may use
at any time.

DEAD MEN TELL NO TALES

New Robertson-Cole building at 48th
street and Seventh ave., New York
city, now under construction.

Paramount Cincinnati Exchange

Delivers Prints by Air Express

Film deliveries by airplane covering
a territory of 700 miles was the con-
tribution of the Cincinnati exchange of
Famous Players- Lasky Corporation to
the "Paramount Week" campaign, and
publicity that cannot be measured in dol-
lars and cents was obtained as a result
of this stunt, it is declared. Frederic
Strief, manager of the exchange, accom-
panied the airplane on the last half of
the trip and made the deliveries to five
towns in person.

Frank A. Cassidy, exploitation repre-
sentative at the Cincinnati office, who
planned the stunt, obtained the coopera-
tion of Dayton-Wright Aviation Com-
pany in putting the stunt across prac-
tically without cost. The airplane,
which is the largest of its kind ever built

and which cost $50,000 to construct, was
furnished free with the services of a
pilot and mechanic, and with gas and oil
tanks filled.

Every detail of the journey was carried
out as planned. Landings were made in
Richmond. Ind.: Indianapolis. Dayton
and Columbus and the films delivered to
the managers of theatres. Films were
dropped at Middletown. Eaton, New-
castle. Springfield. I'rbana. Xewark and
several smaller cities, and the airplane
flew low over more than a score of other
towns. The plans bore the inscription
"Paramount Pictures" in large letters on
one side and "Paramount Express" on
the other.

Bernard Whelan. the star pilot of the
Dayton-Wright company, and his

mechanic. Carl Fisher, brought the air-
craft to Cincinnati on September 3, after
having flown it to Columbus with C. F.
Kettering, one of the directors of the
company, who wanted to make a quick
visit to the Ohio state fair.

After the arrival at Cincinnati at 4
p. m. several trips were made over the
city while photographers and motion
picture cameramen took advantage of
the opportunity to get pictures of the
take-off and the landings. Each step in
the sending of the films was photo-
graphed.

Summed up. the stunt acomplished ,'.11
and more than was expected, it is de-
clared. Thousands of people were given
views of the "Paramount Express" and
could not miss the "Paramount Pic-
tures" on the other side. Motion pic-
tures of the start at Cincinnati and the
landings at Indianapolis, Richmond and
Dayton were made and were shown in
threatres of the territory.

Left — Claud Miller, manager Strand, Dayton, O., receives first films from air express. Centre — Close-up of Mr. Miller and
Mechanic Carl Fisher. Right — Frederic Strief, Cincinnati exchange manager and Mr. Fisher showing parachute used to
drop films to exhibitors in twelve c ities.

EXHIBITORS HERALD

September 25, 1920

Berthelet to Direct Bessie Love

In Her Third Film for Federated

Finis Fox Is Now Preparing the Script for "Penny
Of Tophill Trail" — Samuel Landers Will
Handle the Camera Work

Andrew J. Callaghan wired from the
West Coast to Arthur S. Kane Pictures
Corporation, New York, a partial list of
the staff which has been selected for the
Bessie Love production of "Penny of
Tophill Trail.'' to be published through
Federated Film Exchange of America,
Inc.

Mr. Callaghan announced also that
Miss Love and her company would go
to Arizona for many of the exterior
scenes. The action in Belle K. Maniates'
popular novel is laid on the plains of the
West, and the little artist and her pro-
ducer and director - apparently have
found exactly the atmosphere and en-
vironment which the author described so
graphically.

" Fox Writes Script

The script of the piece, according to
Mr. Callaghan's telegram, is in the hands
of Finis Fox, who has a wrell earned
reputation as one of the accomplished
scenario writers and adapters. Mr. Fox,
who is a native Oklahoman and has
been a newspaper editor and a state
legislator, was author of "The Jury of
Fate." in which Mabel Taliaferro
starred, Francis X. Bushman and Bev-
erly Bayne's "The Voice of Conscience,"
Dolores Cassinelli's "The Web of Lies"
and others.

Arthur Berthelet, who accompanied
Mr. Callaghan to the Coast to direct the
production, will be assisted by Dr. Joss,
who has been associated with Eric von
Stroheim, but has been loaned to Miss
Love for this picture.

Landers Is Cameraman

Samuel Landers, who took "River's
End," "Don't Ever Marry" and several
Annette Kellermann pictures, will have
charge of the camera work in the new
production.

"Penny of Tophill Trail" is the third
Bessie Love picture for Federated, the
first two of the series of four special
productions that she will make for Fed-
erated, under the Callaghan banner,
being "Bonnie May" and "The Mid-
landers."

Fox Has Constructed
Additional Offices to

Expedite Production

For the purpose of expediting wrork
in the production department. William
Fox has ordered the construction of a
series of additional offices ofl the big
studio floor of his new building in West
55th street, New York.

These rooms will be for the exclusive
use of directors, assistant directors,
continuity and scenario writers, art and
technical directors, and are so con-
structed that they will not decrease the
floor area of the stage.

This arrangement will separate the
production from all other departments.
Often directors are confronted with the
problem of continuity changes and the
easy accessibility of the new offices will
permit more ready conference with au-
thors and art directors. Charles J.
Brabin, Charles Giblyn. Dell Hender-
son, Harry Millarde and other directors
now at work in the New York studios
favored this new plan as of substantial
aid to them.

Lead in "Kentuckians"

Given to Diana Allen

Diana Allen, a ycung blonde who hails
originally from Gotland, near Sweden,
and who recently won New York's favor
in dance specialties at the "Follies," the
"Midnight Frolic" and the Century Roof,
has been engaged by Charles Maigne to
play the leading feminine role opposite
Monte Blue in the Paramount produc-
tion, "The Kentuckians," by John
Fox, Jr.

Miss Allen has been in this country
a number of years and started on the
stage in a vaudeville act of Ned Way-
burn's called "Girls' Gamble." She de-
serted the stage for the screen about two
years ago, making her debut in Maurice
Tourneur's "Woman." She has just
completed "The Face at Your Window"
with Fox.

DEAD MEN TELL NO TALES

m/iu mtiiiriiiiiiiiituiiuiiiiiiiuiiiuiiiiixniiiiLuijiiif itiuniii[iiiiiTiufiiiniimuiiiiiuiiiniiiiitini![iiiiitii;iiii;^

| "Kismet" Premiere

Set for October 4 |

I "Kismet," starring Otis Skinner, |

| and based on the famous play and |

| role in which Mr. Skinner achieved |

| the triumph of his long career, will |

| be shown for the first time to any- |

I one outside of Robertson-Cole offi- |

| cials Wednesday evening, October I

| 6, in the grand ball room of the §

| Hotel Astor, New York City. |

[ "The most magnificent produc- |

| tion the history of motion pictures |

1 has ever recorded," is the line |

i chosen to describe the picture by j

| Robertson-Cole, which will dis- §

| tribute it. Directed by Gasnier, |

| "Kismet" was months in the mak- |

| ing, employed thousands in its cast |

§ and utilized many large sets.

^^{tiiiiiiiiuiiiiiiiiiiiiitiiiiiiiiuiiiiiiTiiiiiiiiiTiiiiiiiLiiiiiitiiiiiiniiiiiiiiutiiiiiiiiiiTiiijiimiiifii nuij nHTiniinm'^

Walthall Back to

Stage in "Ghosts"

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14.— Henry B.
Walthall will return to the stage in Ibsen's
"Ghosts." He will tour the W est and may
possibly go East.

Show Films Exclusively

(Special to Exhibitors Herald)
KOKOMO, IND., Sept. 14. — E. L. Dan-
ner has been awarded the contract for
remodeling the Strand theatre, which here-
after is to be exclusively a motion picture
house. It is to have a seating capacity of
1,500 and the opening night will be about
November 10. Two special interurban cars
will be run from Crawfordsville to Kokomo
for the accommodation of fans who desire
to attend the opening. They will be car-
ried free of charge. Ben V. Barton of
Crawfordsville is owner of the Strand.

Bartola Is Installed

(Special to Exhibitors Herald)

INDIANA HARBOR, IND., Sept. 14.—
A new $10,000 Bartola pipe organ has been
installed in the Family theatre. The first
week the organ was in commission Man-
ager Berkson engaged Bernard Cowhan,
Chicago organist, for special recitals.

HUMOROUS AND DRAMATIC BITS FROM "BONNIE MAY"

Two scenes from Bessie Love's first Andrew J. Callaghan Pro duction to be distributed through the Federated Film Exchange

of America, Inc.

September 25, 1920

EXHIBITORS HERALD

Myron and David Selznick Return

After Six Weeks Visit to Eu^pe

Announce New Offices Are to be Opened in Brussels
and Switzerland and Throughout Spain— Plan
Advertising Campaign Abroad

Myron Selznick, president of Selznick
Pictures, and David Selznick, secretary,
have returned to New York after a trip
of six weeks which covered England and
France. The Selznick executives spent
this time in expanding and entrenching
their organization in the cities of those
countries. They report plans for greater
activities ahead for Selznick Enterprises
in European countries, and declare that
American pictures in general, and Selz-
nick Pictures in particular, are growing
rapidly in the favor of European fans.

Louis Brock, manager of the foreign
department, who went abroad with the
part}', remained in Europe to continue
the work in the field. Hobart Henley,
the Selznick director, and his bride, re-
turned also on the Imperator and is now
conferring with Myron Selznick on plans
for a new production.

"I found producing conditions abroad
very unfavorable at this time," said
Myron Selznick, in an interview follow-
ing his return. "For that reason we will
not send abroad any companies for pro-
duction purposes at this time. In fact
there is no need of doing so, as the
American product is not only supreme in
its own country, but is the most popular
in all the countries abroad. American

pictures are in such high favor in Europe
that the local productions cannot stand
up against them."

While in Europe the Selznicks visited
all of the branches in England and
France, and arranged for new offices in
Brussels and Switzerland and through-
out Spain. The first branch in Spain
will be opened in Barcelona. Beside
looking over the six branches in France,
the officials inspected the new main office
■in Paris at No. 8 Avenue de Clinchy.
housing the Selznick Enterprises, where
Jean Rosen, in charge of the foreign
service abroad, has his headquarters.
Plan Campaign in Europe

After several days consulting with Mr.
Rosen, David Selznick, who is general
supervisor of exploitation, publicity and
advertising for the organization, imme-
diately laid plans for a campaign in all
the European countries where Selznick
Pictures are shown. Plans were also
completed for obtaining valuable foreign
material for Selznick Pictures.

In London the Selznick product is
handled by the YValturdaw Company,
Ltd., and the Americans discussed fu-
ture plans for Selznick distribution with
the heads of the various departments of
that organization.

NIGEL itVKKIK
Who appear* in support of Pauline Freder-
ick in "Iris," the Koln-rtson-Cole special
production.

Takes Publicity Job

(Special to Exhibitors Herald)
LOS ANGELES. Sept. 14.— Jack Neville
has succeeded Henry Dougherty as pub-
licity director for Katherine McDonald.

Universal City Being Utilized by

Several Outside Production Units

Vidor Incorporates
To Make Features
And Comedy Series

King Vidor Productions has been in-
corporated in Los Angeles and Vidor
soon will expand his activities. King
Vidor has been chosen president of the
corporation; his father, Charles Vidor, is
vice-president and general manager, and
B. L. Graves has been chosen secretary
and treasurer.

King Vidor plans on making four big
pictures each year, and his wife, Flor-
ence Vidor, will be starred in at least
two individual productions a year ex-
clusive of those made by her husband.
The new Vidor company will also make
a series of comedies with Craig Hutch-
inson.

At the present time Vidor is at work
on "The Sky Pilot," from the story by
Ralph Connor, with David Butler play-
ing the lead. William A. Vanderlyn has
been appointed art director by Vidor.

Louis Gasnier to Join
Robertson- Cole Forces

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14.— The con-
struction of the new Robertson-Cole studios
here is nearly completed and it is reported
Louis Gasnier is to be made director gen-
eral of them. Gasnier is at present cutting
"Kismet," the Robertson-Cole feature star-
ring Otis Skinner. The following stars will
work under the roof of the new studios
when completed : Mae Marsh, Pauline Fred-
erick and H. B. Warner.

DEAD MEN TELL NO TALES

In addition to the many Universal
companies now active, five independent
producers have permanent headquarters
at Universal City, in the San Fernando
valley, and in the past fortnight a num-
ber of other companies have utilized the
leasing features operated under the direc-
tion of Sigmund Moos for Universal
Film Manufacturing Company.

Of Universale directors. Marcel de
Sano is ready to start "The Orchid,"
starring Carmel Myers; Norman Dawn
is preparing to produce "White Youth,!'
starring Edith Roberts; Stuart Paton
will start in a day or two on "Out of the
Sunset," starring Eva Novak; and Rollin
Sturgeon is cutting "The Gilded Dream,''
which Carmel Myers just completed.

Jewels in Production

Two big Universal-Jewels are in pro-
duction— "Outside the Law," in which
Tod Browning is directing Priscilla
Dean, and "Foolish Wives," the third
Erich von Stroheim production.

Jacques Jaccard is directing Frank
Mayo in "The Throwback," and Edward
Laemmle is directing Hoot Gibson in
"Teacher's Pet," both on location. At
Universal City Eddie Lyons and Lee
Moran have begun their feature comedy,
"Fixed by George"; Val Paul is complet-
ing "West Is West," Harry Carey's
latest vehicle; Eddie Polo is working
on his serial, "The King of the Circus,"
and Edward Kull is directing Eileen
Sedgwick in "The Queen of Diamonds."
Lewis Leases Space

Edgar Lewis, Maurice Tourneur, Max
Minder, Al and Ray Rockett and Masse
Productions are those leasing space at
Universal City. T^dgar Lewis is pro-

ducing "The Sage Hen," with Gladys
Brockwell featured for Pathe pub-
lication.

Maurice Tourneur is filming "The End
of the Race," based on Fenimore
Cooper's "The Last of the Mohicans."
Max Linder has just completed "Seven
Years of Bad Luck." Kosmik Films
have just finished "The Hope Diamond
Mystery."

Betty Blythe Finishes

Rockett Brothers have just completed
"The Truant Husband," in which Betty
Blythe and Francelia Billington, former
Universal players, appear.

Under the direction of Louis W.
Chaudet, picturization of "The Star-
Spangled Banner" is being produced for
Masse, many of the scenes being filmed
on a replica of a United States warship
of the period of 1812 constructed by
Lniversal technicians.

Lottie Pickford to

Return to New York

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 14,-Lottie
Pickford is planning a trip to New York
within the next few weeks. Whether or
not she will again appear in pictures has
not been decided, she says.

Mumper Home Again

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14— Hewlings
Mumper, B. B. Hampton's partner, has
returned from New York, where he
staged a trade showing of the "U P
Trail."

EXHIBITORS HERALD

September 25, 1920

ALL COMEDIANS LIKE THESE SCENES

"You're supposed to drink the beer," say; Hank Mann's director, and the Arrow
Film Corporation comedian is trying to remember if his life insurance policy is
paid up. You can't always trust these "prop" men.

Elaborate Spanish Set Used by

Seitz in "Rogues and Romance"

Twelve Hundred Extras Said to Have Been Used in
One of the Fight Scenes— Six Cameras
Catch Big Climax of Story

In a set representing a plaza and street
in a Spanish city, in the building of
which some $40,000 are said by Pathc
to have been expended, George B. Seitz
is filming scenes for his forthcoming
l'athe feature. "Rogues and Romance."
at Larchmont. X. Y. Upward of 1,200
extras were used, it is said, in the light
scenes, which take place in the enclosed
plaza, a setting which, in depth, is equal to
the average city block and shows a
municipal palace, six stories in height,
flanked by rows of houses in the old
Spanish architecture.

Mr. Seitz had a battery of six cameras
on the action when he staged the big
climax of the story. He was assisted
by eight co-directors and filmed several
hundred feet of mob action. "Pitch"
Reveda and Joe Cuny won the applause
of the hundreds of sightseers, it is de-
clared, by their feats of daring in the
clashes between the civilians and the
mounted troops.

Crowds See Scenes

The news that some big scenes were
to be filmed became known in the neigh-
borhood, and as early as !) o'clock in
the morning the narrow road leading up
to the set was lined with autos, it is
said, and groups of smartly dressed folk
from the summer colonies of West-
chester and the Sound took positions of
vantage to see the action.

To the spectator, the first impression
was that a circus was preparing its
thrills f'ir an eager populace. The odors
of trodden turf, of horse and leather
made the scene reminiscent of the "big
tops," while the hundreds of extras,
lounging about in the flashy uniforms

of the Spanish army, added a convincing
note to the detail of the picture.
Directs from Platform

Mr. Seitz climbed to a platform built
tor the cameras taking the long shots
of the scene. He called his directions
through a megaphone to his corps of
assistants, ordering an extension of one
line and a shortening of another. From
the despatch with which he maneuvered
his groups about the set it was evident
that Seitz had planned, down to the
last detail, every move in the action. He
had his assistants so well instructed
that he took without a rehearsal the first
scene, in which it is said close to l.:i00
persons were appearing.

Then some changes in the camera set-
ups were made and another phase of a
very determined Carlist uprising in a
Spanish city was put on.

"Rogues and Romance" will be Mr.
Seitz's first -feature production. He
plans to complete it within two weeks,
l'athe will distribute the picture with
Seitz and June Caprice as co-stars.
Marguerite Courtot, who has starred in
features and serials, plays the role of
the Spanish girl, and Harry Semels, the
contributor of many excellent heavy
portrayals to l'athe serials, appears as
the villain. The lij_'ht scenes are prac-
tically the lirst Seitz has taken since his
return from Spain, where all outdoor
action possible in that country was
filmed.

Rhinebeck Gets Theatre

KHINEBECK. N. Y.— A site in East
Market street has been decided upon for
the new modern picture theatre to be
built here soon.

Expect Tourneur Film
To Smash All Records

"Great Redeemer" Published
By Metro Pictures on
September 16

"The Great Redeemer," the Maurice
Tourneur special which was published
on September 16 by Metro Pictures Cor-
poration, had a pre-release showing that
marked its world premiere at the new
California theatre in Los Angeles during
the week beginning on August 15.

So enthusiastic and favorable were the
reviews of the photodrama by every one
of the Los Angeles newspaper critics, it
is said, that Metro expects the picture
will smash all records for popularity and
box office power.

Critics Are Inspired

Press clippings forwarded from the
West Coast to Metro's home office in
New York reveal that the motion picture
critics of Los Angeles were inspired to
superlatives in pointing out the merit of
the Tourneur production.

This chorus of approval comes with
the greater force, in the opinion of
Metro officials, because of the fact that
Los Angeles is the center of motion pic-
ture production; it is constantly seeing
pre-releases and its newspaper critics are
in a sense sated with watching new pro-
ductions.

Says It's Author's Best

Guy Price, writing in the Los Angeles
livening Herald, said of the adaptation of
this H. H. Van Loan story:

"Van Loan's story is one of the best
of his 1920 repertoire — probably his best
to date, I for one, believing so — and the
Tourneur organization surely has ex-
tended itself in producing this picture.
But without the delightful team work
of the four principal players, House
Peters, Joe Singleton, Marjorie Daw and
Jack McDonald, the film could not hope
for the splendid impression it makes."
Proves a Masterpiece

" 'The Great Redeemer' Proves a
Masterpiece," is the way that the Los
Angeles Record headlines the review-
written by May Markson.

"There is no question but that H. H.
Van Loan, the author, has given a new
masterpiece to the screen in 'The Great
Redeemer,' " writes Miss Markson.

As a musical setting for the produc-
tion the California management offered,
for the first "time on any stage, Charles
Wakefield Cadman's new Indian spec-
tacle drama, "The Sunset Trail." with the
ensemble under the direction of Hans S.
Linne, while the orchestra, under the
directorship of Carl D. Elinor, assisted
by Renne Williams, rendered "The Jolly
Brothers" as an overture.

Universal Purchases Two
Popular Authors' Stories

John C. Brownell. scenario chief of
Universal, announces the purchase of
"Fanny, Herself," by Edna Ferber. and
"Tiger," by Max Brand. It is an-
nounced by the scenario department
that "Fannie, Herself" will be a Uni-
versal-Jewel production with an all-star
cast. The leading star has not yet been
chosen. Frank Mayo will star in
"Tiger."

"Tiger" is soon to appear in Munsey's
Magazine as a serial and later will be
put into book form. It is a story of
the underworld and society.

DEAD MEN TELL NO TALES

September 25, 1920

EXHIBITORS HERALD

WHY I BECAME AN EXHIBITOR

Sol Lesser Discusses the Reasons Why He
Left the Producing Field — Declares Maker
Of Pictures Meets Difficulties Few Know

By SOL LESSER

HAVING been reared in the distribut-
ing end of the motion picture in-
dustry, I have had the fortune to meet
thousands of exhibitors, and in my con-
tact with them I have heard many times
this expression, "Why I could make a
better picture than that myself." How
little do those who make that statement
realize the task they are assigning to
themselves. I didn't.

When I arrived in Los Angeles last
spring and decided that I would make
the attempt that lies smoldering fn
every exhibitor's heart, little did I know
what I had undertaken. Please allow me
to say that a producer's job is a tremen-
dous one, and I must admit that I spent
the most harried and breathless months
of my life during the production of An-
nette Kellerman's "What Women Love."

* * *

It was during the time that this pro-
duction was under way that the oppor-
tunity was accorded me to become the
Southern California franchise holder for
the First National Exhibitors' Circuit, in
association with the Gore Brothers. Be-
fore I could decide whether or not to
take this step, I made a very serious
analysis of my situation. I was imbued with
the idea that I had been in close enough
touch with the exhibitors to know their
wants, which, I might add, is something
that a great many producers have pain-
fully overlooked. But as to the pub-
lic— that was another matter. Few, in-
deed, are those who have been able to
judge the likes and dislikes of the mo-
tion picture audiences. It is well known
that some of the biggest directors and
producers have made signal failures in
this respect, at one time or another. And
so, without letting my first success as a
producer bias my judgment, I joined
hands with First National, and thereby
lost my identity as a producer.

As to the reasons. First, I considered
that in the First National organization
I would have the opportunity to become
associated with the brainiest and most
successful exhibitors in America. There
is no doubt that men like Moe Mark of
the Strand, New York; Robert Lieber of
the Circle, Indianapolis; Jensen & Yon
Herberg of the Coliseum and Liberty.
Seattle and their immense Northwest
chain; Roland & Clark of Pittsburgh,
and many others, have proven their right
to be placed at the top of the list.

* * *

Second, First National's policy is one
that appealed to me from a distributor's
standpoint. My early successes in the
industry came from a burning ambition
to exploit high-class productions in a
unique manner. As a state right buyer
I labored ceaselessly to this end and pro-
ducers came to know that I could only
be interested in the best productions
that the market afforded. Therefore, the
idea of having the cooperation and part-
nership of the leading exhibitors in the
country, with the same idea prevalent,
appealed to me. From a standpoint of
expense no picture is too big or too
little for consideration by the purchasing
committee of the First National Ex-
hibitors' Circuit. That organization's
sole aim is to procure the best that the

independent market affords, and it places
no restrictions, either from a financial
standpoint or artistic, on those who sub-
mit their productions. A striking ex-
ample of this is the Allen Holubar pro-
duction, "Man, Woman, Marriage," now
in the making. This picture will cost
probably five times the amount of the
average special, but it will be big, and
that is what our organization is after.
* * *

Third, and again I had the natural
feeling of the boy whoever wants new-
fields to play in — as the exhibitor would
become producer, so I, as a distributor,
desired to become an exhibitor. I have
always had the desire to put some of my
ideas of theatre management into vogue.
I must admit that in the past it has been
extremely irksome to me to sell a pic-
ture to an exhibitor that I felt had great
exploitation and presentation possibil-
ities, and to see him let it die with his
handling. When the projected First Na-
tional theatre is opened to the Los An-
geles public, it will have incorporated in
it not only my ideas of perfect motion
picture presentation, but those of the
Gore Brothers as well. One of these
plans, which had its inception at our
(Cinema theatre, is already taking tan-
gible form. It is that of having a Na-
tional Prologue Circuit, and having
atmospheric prologues designed and con-

structed by the nnest artists obtainable,
which will be circuited to the First Na-
tional theatres just as the road shows are
now played. General Manager J. D. Wil-
liams of First National is now consider-
ing plans which will make possible the
procuring of musical artists of world re-
nown to appear in our theatres. The
production expense will be equally
allotted to all the theatres in the chain
and will so cut down prologue expense
that it will be possible to spend at least
double the present appropriation for
artists, who, with the assurance of long
term contracts, can be secured at a much
more reasonable figure.

Open New Link in Arcade
Chain in New Orleans, La.

NEW ORLEANS, LA.— Opening of
Arcade Amusement Company's newest
and biggest link in their chain of mo-
tion picture houses took place recently.
The house is the Capitol, located at Es-
planade avenue and North Claiborne,
and was built at a cost of $60,000. It
seats l.fiOO patrons.

Vic Howard is president of the com-
pany. Nat Sobel is vice-president, E.
V. Richards, secretary and treasurer,
and Al G. Shear, general manager. The
Jacobs-Landy interests are also con-
nected with the Capitol. The National,
to be located at Peters avenue and
Magazine streets, another of the Arcade
chain, will open Liter in the month.

Levy Home from West

(Special to Exhibitors Herald)
LOS ANGF.LF.S. Sept. 14.— Colonel Fred'
Levy of Louisville has returned home after
a month's visit to Los Angeles studios of
the First National, for which he is Ken-
tucky franchise holder.

Putting the Art Into Art Titles

Charles Ray giving instructions to the artist who makes his title cards. Mr. Ray
can draw as well as act and takes a keen interest in this part of the work.

EXHIBITORS HERALD

September 25, 1920

JUST GIRLS

(and a Mutt)

Eileen Percy, all dressed up for the hardwaremen's annual
ball. Home brew was not the popular drink when suits
like this were in vogue — you needed something stronger
the little Fox star opines.

She's going to play "Silver Heels" is Betty Carpenter in
the Messmore Kendall-Robert W. Chambers Pro-
duction of "Cardigan."

Alice Lake hasn't any painters' union
card but a little thing like that doesn't
worry the Metro star when her bunga-
low needs decorating. Note the nifty
working clothes she uses.

We have it on good authority (the Universal press agent says so) that this Malemute
is no 'mutt." He at least knows one good trick — kissing his pretty mistress,
Gladys Walton, who appears in "Pink Tights," a new Universal production.

September 25, 1920

EXHIBITORS HERALD

EXHIBITORS ADVERTISING

"JAZZ"

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Lexicographers have not accorded "jazz" a place in the |

[ dictionary and opinions differ as to the word's origin, but 1

j the movement that it represents has become an important 1
| factor in American national life.

Musical precedent was shattered with the introduction |

| of the new influence. Wiseacres prophesy the early demise \

| of the fad, but the exhibitor who watches his audience as |

| the orchestra swings into the accompaniment for the com- 1
1 edy has an opinion of his own.

The "jazz" idea, however, is not confined to music. A |

| recent newspaper editorial traces a similar influence as r

| affecting world events and characterizes it "orderly dis- I
| order, a harmless Bolshevism of the senses."

"Orderly disorder" describes excellently the "jazz" type j

| of exploitation — the newest and most interesting product of fc

| the advertising exhibitor's genius. Recent instances of its 1
j successful application are chronicled upon this page.

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Eugene Roth and Jack Partington,
proprietors of the California theatre,
San Francisco, Cal., transmitted their
weekly Sunday morning concert to
convalescing soldiers at Lctterman
Hospital, Presidio, by wireless tele-
phony. Newspapers gave the event
the space, it deserved, and receipt of
a letter of appreciation from the Red
' Cross 7cas a not undesirable experi-
ence.

HARRY K. ROGERS, manager
of the Garden theatre, Marion,
Kan., tagged every doorknob in town
with a scarlet and black "I. W. W.
Card." The next day from trees
overhanging the sidewalks through-
out the town dangled the same card.
"The Perfect Woman" was the rea-
son. "Packed to the doors at every
performance," is Mr. Rogers' report.

tion. the first day, and Fannie
Hurst, who wrote the story, ap-
peared in person with the mayor of
St. Louis.

E. E. Hodgeson, proprietor of the
Kozy theatre, Kahoka, Mo., found
his theatre deserted because every-
one in town was attending the
County Fair. He "stole" the ex-
hibition aviator, went up with him
over the Fair grounds and dropped
heralds advertising "Down on The
Farm," some of the heralds being
good for admission to the Kozy
show. "S. R. O. for the two days'
run of the picture," writes Mr.
Hodgeson, postscripting, "By the
way — it was a wonderful trip."

The Royal theatre, the Crystal Wash-
ing Machine Co. and the "Sioux City
(la.) Tribune" co-operated in offering
a first price of $150 in a slogan contest.
"Suds" being the attraction. Editorial
boxes on the front page, with news
stories elsewhere in a half dozen con-
secutive issues brought about spectac-
ular attendance during the run.

Fifteen hundred pigeons were
used in a pigeon race used as ex-
ploitation for the opening of the
Delmonte theatre, St. Louis, Mo.,
each bird representing a child of the
city and competing for graduated
prizes. Seven thousand persons
paid for the privilege of seeing
"Humoresque," the opening attrac-

Wesley Barry accompanied two
cameramen upon a tour of Los An-
geles newspaper offices taking se-
quences showing the various critics
at their desks. The press was in-
vited to a special screening of "Go
and Get It," before the picture
opened at the Kinema and it re-
quires no vivid imagination to guess
what the press did for the engage-
ment during the run.

Charles H. Ryan used a poem
contributed by a steady patron as
an insert m his special house organ
for the celebration of the 11th anni-
versary of the Garfield theatre,
Chicago.

Annette Kellerman, star of "What
Women Love," appeared in person
at the diving and swimming contest
for ladies conducted in connection
with the showing of the picture at
the Rialto theatre, Omaha, Neb.

Arrangements have been completed
whereby 100,000 copies of Claude Fereere's
"The Right to Love," from which the Para-
mount production of the same name was
made, will be brought before the public
during the run of the attraction throughout
the country.

Carter De Haven is preparing an
original script for use as a prologue
which can be staged in connection
with the showing of the First Na-
tional feature in which he is starred,
"Twin Beds." The script will be
included in the press book.

Tom Moore gave more than three-
quarters of a page to his announce-
ment of plans for the opening. sea-
son's attractions at his Washington,
D. C, theatres, "getting the jump"
on all competitors.

T. H. Schrader, manager of
the Columbia theatre, Pitts-
burgh, Pa., proved himself mas-
ter of the science of exploita-
tion, when he said, in rejecting
a publisher's proposal that he
write a book to be entitled
"Motion Picture Exploitation
Systematized," "There is no
such thing or never can be a
system of exploitation which
an exhibitor can safely follow."

EXHIBITORS HERALD

September 25. 1920

Last Week —

Theatres throughout America using
Paramount pictures made adver-
tising drives in the interests of
"Paramount Week."

A round dozen practical exploita-
tion suggestions in a sing.e cam-
paign book, that issued for "A
Light Woman," establishes a
record for American press ma-
terial. Not the least interesting
of these are a ladies' weight con-
test and a parrot prologue.

Sol H. Goldberg, "the hairpin
king," promised several hundred
thousand "Hump" hairpins for
use in exploiting .fain. a Ben-
nett's current Paramount pro-
duction, "Hairpins." A neatly
printed card to which a hairpin
is attached is the medium em-
ployed.

Louis K. Sidney, managing direc-
tor of the Fox theatres in Den-
ver, Colo., issued an admirably
composed and newsy theatre
newspaper in the interest of his
playhouses.

The "Los Angeles Examiner" in-
augurated a six-page Sunday
photoplay edition, acting upon
the suggestion of Clarke Irvine,
publicity representative of Mau-
rice Tourneur.

W. J. Fahey, manager of the Pal-
ace theatre, Long Branch, Cal.,
put a newly installed organ into
operation for the first time fol-
lowing a campaign in which he
advertised the instrument as be-
ing purchased to meet the de-
mands of the excellent new pic-
tures to be shown from that
date henceforth, "Married Life"
being the attraction exhibited.

A new brand of gasoline was intro-
duced to citizens of Adrian,
Mich. Elwyn Simons, manager
of the New Family theatre, ar-
ranged a cooperative advertising
scheme whereby fifty gallons of
gasoline was given away nightly
in prizes of five gallons each to
patrons attending the showing
of "The Mind the Paint Girl."
Though the gasoline cost him
nothing, Mr. Simons states that
an exhibitor who uses the idea
and buys it at market price will
find it a paying investment.

Chicago newspapers printed quar-
ter-page advertisements for the
Chicago premiere of the initial
Associated Producers, Inc., pro-
duction, "Homespun Folks," at
the Pantheon theatre.

Suggestions In The Stills

Bathing girl presentation is obviously in keeping with the nature of "Once a
Plumber," a forthcoming Universal feature starring Eddie Lyons and Lee
Moran, as the still from the production indicates. Combining music and comedy
with the stage feature, excellent results should be obtained.

Louise Glaum's "The Leopard Woman," her first J. Parker Read, Jr., production for
Associated Producers, Inc., presents excellent advantages for the Oriental type of
presentation upon a lavish scale. The above still from the picture serves cap-
itally as a model. With this only to work upon the stage director can easily
construct settings to suit, the musical director can prepare his program, and the
entire feature may be rehearsed with every confidence that it will be found fitting.

In "Are All Men Alike?" her forthcoming Metro attraction. May Allison dons
leather helmet and jacket and drives a plane, the photograph being taken just
before the departure. Aerial exploitation has been used with great success in
recent months, several pictures supplying the necessary basis for this type of
work. New angles have been developed in almost every instance and the exhib-
itor who plays the coming Metro production has a wealth of precedent to guide
him. In this case it might be well to work the idea into the lobby display and
presentation as well.

September 25. 1920

EXHIBITORS HERALD

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Slogans of American Theatres

"The Utmost in Playhouses.'' — New Lyceum, Cleve-
J land. O.

"Crowned with Public Favor." — Queen, Galves-
| ton, Tex.

¥ %■ ¥■

"Shrine of the Shadow Stage." — Arcade, Jackson-
| ville, Fla.

| Sf. * *

"Artistic Exhibition of Motion Pictures." — New
| Garrick, Duluth, Minn.

* .# *

"Just Content to Show the Best Always." — Majestic,
J Fremont, O.

¥ ¥ ¥

"Dedicated to True Democracy; to Pleasing All the
z People." — Grauman's, Los Angeles, Cal.

g t

"Where Pleasure Reigns." — Empress, Wichita Falls,

J Tex.

V H> f

"Largest and Most Luxurious Theatre in the Middle

1 West." — Stratford, Chicago. 111.

* * *

"Everybody Likes Our Pictures." — Bijou, LaCrosse,

Wis.

* * *

"Where the Crowds Are Going." — Rialto, Ft.
% Dodge, la.

* * *

"It's All the Go to Go to Loew's." — Loew's thea-
§ tres, Cleveland, O.

"Cool As a Cucumber." — Casino, Marshalltown, la.

"The Court of Photoplay, Music and Stage." —

Kinema, Los Angeles, Cal.

* * *

"Everybody's Theatre." — LaSalle, LaSalle, III. .
y >(.

"Greatest Show South." — Strand, New Orleans. La.

"Every Day is Feature Day." — Victor. McKees-
port. Pa.

* * *

"Skouras' Theatres of Better Entertainment." —
I Skouras' theatres, St. Louis, Mo.

"The House of Good Music." — Wichita, Wichita,

Kans.

* * *

"Shrine of the Silent Art." — -Majestic, Jackson, Mich.

"In a Class Apart." — Royal, San Antonio, Tex.

"You've Wanted Better Pictures. We're Showing
I Them." — Garrick, Burlington, la.

"Summer Season's Screen Sensations." — English's, §
Indianapolis, Ind.

¥ * *

"Best Pictures Always." — Playhouse, New York, |
N. Y.

"The Stars Our Canopy." — Airdome, Parkersburg, |
W. Va.

¥ * *

"Catering to People of Taste." — Arcade, Ann §
Arbor, Mich.

* * *

"The Temple of the Greater Stars." — Riviera, An- |
derson, Ind.

* * ¥

"The House with the Summer Comfort." — Pantheon, j
Chicago, 111.

"The House of Individuality." — Lyric, Duluth, Minn.

* * *

"Everything for Comfort." — Colonial, Lincoln, Neb. j

"Always the Best for the Liberty Guest." — Liberty,
Seattle, Wash.

"Home of Super-Specials." — Broadway Strand, De-
troit. Mich.

"Where You Always Feel at Home." — Rex,
Ottumwa, la.

"Pictures of Mastery, Merit and Magnificence." —
Globe. McKeesport, Pa.

* * *

"Chicago's Perfect Theatre." — Central Park, Chi-
cago, 111.

* * *

"The Strand is the Place You See the Good Ones."
— Strand, Flint, Mich.

* * *

"It's Real Cool Here." — Palace, Racine, Wash.

* * *

"The Best in Photoplays." — Delmar and Congress,
St. Louis, Mo.

"Pick o' the Pictures." — Saenger's, New Orleans.

* * *

"Where the Big Shows Play." — Alhambra, Roches-
ter, Ind.

"Kalamazoo's Metropolitan Playhouse." — Majestic,
Kalamazoo, Mich.

* * *

"Wh ere the Ocean Breezes Blow." — Bonita,
Tampa, Fla.

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EXHIBITORS HERALD

September 25, 1920

Philadelphians Brave Steady Downpour

To See Initial "Humoresque" Screening

tising copy and the latter going directly
to the amusement editors in behalf of
publicity. Numerous illustrated stor-
ies resulted, each especially written for
the occasion.

Frank Buhler, general manager of
the Stanley organization, who had
witnessed the New York presentation
at the Criterion, supervised Albert F.
Wayne, musical director, in*the prep-
aration of a prologue, the score for
which was arranged by David Kaplan,
of the Virginia theatre. Atlantic Citv.
N. J.

The photographs show the results.
The "Sold Out" sign was displayed at
seven o'clock in the evening. Matinee
and night performances of the next
two days saw the same standard of
attendance maintained, and according
to latest advices received the condition
promises to continue indefinitely.

Great credit is due the gentlemen
concerned in the campaign. With a
picture which has established the repu-
tation that is "Humoresque's" many
advertising men would have made little
special effort to "put it over." That
different and far superior tactics were
used in this instance, with the striking
results mentioned, stamps the men re-
sponsible showmen of the finest type.

With only a week in which to prepare and execute an exploitation campaign, Famous
Players-Lasky and Stanley Theatre Co. representatives drew record attendance
to the Academy of Music, Philadelphia, Pa., for the opening of "Humoresque."
The photo shows the crowds that braved the rain to attend the initial screening.

WHEN a crowd is observed stand-
ing in front of a motion picture
theatre it is inevitable that investiga-
tion will disclose one of two things — a
remarkable photoplay or remarkable
advertising. Frequently the two go
hand in hand, but when the occasion
is the opening of the engagement it is
certain that the later is responsible.
And when the crowd is standing in the
rain the advertising is remarkable in-
deed.

The accompanying illustration shoWs
the crowds that stood in the rain
awaiting entrance to the Academy of
Music, Philadelphia, Pa., prior to the

initial screening of "Humoresque." the
Cosmopolitan picturization of Fannie
1 [urst's story, published through Para-
mount, as a result of the intensive ad-
vertising campaign conducted. The
men engaged in its execution accom-
plished two important end s — the
breaking of a box office record and
the demonstration of the irresistible
power of exploitation.

Eli M. Orowitz, exploitation repre-
sentative for Famous Players-Lasky
in Philadelphia, cooperated with Abe
L. Einstein, publicity manager for the
Stanley Theatre Co., in the newspaper
work, the former preparing the adver-

Does Junk Pay?

Reports on attractions played, as
well as newspaper advertisements
from all parts of the country, indi-
cate a rather general tendency
toward the old familiar doctrine of
"buying something cheap" for the
warm weather. It is lamentable
that such should be the case, and
certainly the result of misdirected
economy.

The advertisements themselves
account in great measure for the
dwindling business reported by the
theatres that use them. The public
that attends the motion picture the-
atre is not a circus public. The
screen public remembers — and talks.
Few exhibitors realize just how
much their public does talk about
motion pictures and motion picture
theatres.

Were it possible to obtain accept-
able statistics regarding the com-
parative results of the "junk" policy
and the "closed for redecoration"
idea, representative theatre men
maintain the latter would be found
preferable. But the exploitation idea
is so far superior to either as to
make comparison ridiculous.

September 25, 1920

EXHIBITORS HERALD

Mystery Novelty '
Brings Business

A bugler broke in upon the accus-
tomed din of the Omaha business dis-
trict at high noon recently with a
shrill summons that quickly brought
a crowd to the corner.

At the exactly suitable moment a
woman attired in purple costume of
Oriental design appeared upon a plat-
form in front of a blank signboard
and painted a few letters in meaning-
less order and arrangement.

The next day, and the next, and
until the end of the week, the bugle
repeated its daily call and the mys-
terious woman appeared in due time
to daub energetically though to little
effect upon the signboard. Pedes-
trians gathered upon adjacent corners
and looked — and wondered.

Saturday marked the last appear-
ance of the strange woman in purple,
and on Saturday the painted words
took on sequence and meaning. The
engagement of "The Deep Purple" at
the Moon theatre was announced to j
the curious public, and the newspapers
conveyed the fact in a news story to
those who were not present.

Edward Holland. Mayflower ex-
ploitation representative, evolved the
idea. It can be adapted to practically
any attraction on the market.

EXHIBITORS HERALD

September 25, 1920

Driving with utmost force on exploitation in behalf of each and every attraction exhibited, the Superba theatre, Los Angeles,
sets an excellent example for American theatremen. Accompanying photographs show the Superba during the run of
"Under Crimson Skies," the campaign for which followed immediately that described in these pages last week used for "The
Breath of the Gods." Consistent showmanship for all productions screened is the Superba policy, a policy which should
be adopted by all exhibitors.

Exhaustive Superba Campaign Methods

Serve Trade as Exploitation Example

The story of any exploitation cam-
paign or presentation feature has two
■values, a news value and a service
value. The latter determines in all
cases the genuine merit of the story.
Mews that docs not reveal an adapt-
able idea is of momentary interest
only. News that leaves with its reader
a bit of knowledge that can be used by
him to his advantage is the best type of
exploitation information.

IN the September 18 issue of Ex-
hibitors Herald it was this depart-
ment's privilege to present to the trade
exclusive photographs showing the ex-

ploitation and presentation used by
the Superba theatre, Los Angeles, for
"The Breath of the Gods." the recent
Universal publication. Few instances
of more thorough preparation for fea-
ture presentation have been chronicled
at any time.

Upon this page are reproduced
photographs showing the work done
by the same theatre staff in connection
with "Under Crimson Skies," another
Universal production, which show the
consistent manner in which exploita-
tion and presentation are conducted
for successive attractions. It would
be difficult to say which campaign

A close-up of the Superba lobby showing in detail the appropriate decorative scheme
used. The waiting line gives an idea of the display's effectiveness.

was the more thorough, though the
photographic evidence gives the first
slightly the better of the comparison.
. More important than such a com-
parison is or can ever be is the fact
made plain that the same high class ex-
ploitation and presentation is used for
each and every attraction that plays
the Superba. The fullest effort is put
forth in behalf of each. There is no
"soft pedal" doctrine in practice at
this institution, allowing three or four
attractions to struggle along as best
they may that the picture scheduled
to follow may have the benefit of a
comparatively extraordinary cam-
paign.

As a consequence of this system ex-
ploitation and presentation advance is
extraordinarily swift at the Superba.
It is natural that the staff should
strive each week to make the current
campaign better in every respect than
that of the week before. When this
unusual putting forth of effort is a
weekly rather and a monthly necessity
it is obvious that advance is corre-
spondingly rapid.

The Superba method should be uni-
versally adopted.

Every picture that is shown upon
American screens should be a picture-
worthy of the best efforts that can be
made in its behalf. No picture not
meriting such treatment should be
shown by the exhibitor who wishes to
make the most of his business.

The "soft pedal" tactics referred to
above are in common use throughout
the country. Exhibitors who proceed
along the lines followed by the Su-
perba management are few. When
there are more of them the exhibitor's
estate will be materially bettered.
When all exhibitors adopt this prin-
ciple producers will conform to the
demands for better pictures that will
naturally follow and the industry and
civilization will benefit accordingly.

September 25, 1920

EXHIBITORS HERALD

"Muses of Shadowland" Is Tableau Series

Celebrating Circle's Fourth Anniversary

Among the annual events of i)itercst
to exhibitors everywhere the "birth-
days" of the Circle theatre. Indiana-
polis. Ind., occupy prominent place.
Many readers will recall "The Festival
of the Circle," the ipip celebration de-
scribed in the November 1 edition of
this publication of that year. All will
be interested in the present account.

ADHERING to the excellent policy
which has been in force at the
Circle since its opening, the theatre as
an institution was most strongly
stressed in "Muses of Shadowland,"
the series of seven tableaux which con-
stituted this year's ceremony. Accom-
panying illustrations give a general
idea of the manner in which the fea-
ture was presented.

The lobby contained a birthday cake
with four candles, the cake measuring
three feet in diameter by one foot in
thickness.

The seven episodes were design-
tutted "The Spirit of the Circle."
'•Comedy," "Drama." "Music." "Art
and Color." "The Dance" and "Sil-
houettes." The costumes were de-
signed by Frank Zimmerer, art direc-
tor of the theatre, being elaborate in
each instance save the finale. "Silhou-
ettes," when the characters appearing
in the former episodes appeared in
black silhouette against a white sheet.

Ernest Schmidt, orchestra leader,
composed a special score for the en-
tire series, the finale bringing the mim-
ical as well as the pictorial and al-
legorical effects together in harmon-
ious uniformity that spelled "Circle"
and "good entertainment" identically
to the Indianapolis public.

Ralph W. Lieber, who recently took
over the management of the Circle,
is to be congratulated upon the splen-
did showing made. No insignificant
task was his when he assumed the
place long held by S. Barrett Mc-
Cormick, a pioneer and a leader in
American theatricals. That he posses-
ses qualities of showmanship and ex-
ecutive ability of the first rank is
obvious in the light of this, his first big
enterprise. Few spectacles of similar
nature in theatre history have been as
carefully thought out and executed.

An interesting sidelight on the Circle
policy is disclosed with the informa-
tion that though "Forty-Five Minutes
From Broadway." a production ex-
cellently suited to advertising because
of the remarkable success of the stage
original, was the attraction during the
anniversary celebration, heaviest stress
was placed at all times upon the Circle
theatre, the feature and the comedy.
"An Overall Hero," being given sec-
ondary mention throughout.

EXHIBITORS HERALD

September 25, 1920

A reDroduction of the setting used at the
Strand theatre, Brooklyn, N. Y., for
the prologue used in connection with
"Holland's Rustic Life and Water-
ways," an Educational short subject.

E. L. Hyman Makes
Single Reel Feature
Basis of Prologue

Innovations are invariably worth
while, whether or not their avail-
ability as permanent features is such
as to warrant standardization. Nov-
elty always has been and will doubt-
less continue an important element
in theatre entertainment. A recent
innovation staged at the Strand the-
atre, Brooklyn, N. Y., merits at-
tention.

Edward L. Hyman. managing direc-
tor of the Strand and long identified
with high class presentation, recently
abandoned his policy of straight fea-
ture presentation and used the first of
a series of prologues for short sub-
jects.

"Holland's Rustic Life and Water-
ways," and Educational single reel
special, was the subject chosen. The
Strand stage was set, as shown in the
illustration, to represent a scene in
Holland. Mme. Sylvia, singer and
dancer, sang '*My Zuyder Zee" from
off stage at the opening, following this
with a quaint Dutch dance number
with her partner.

The first scene of the picture was
a duplication of the setting used, and it
followed immediately the conclusion
of the prologue.

Mr. Hyman bases his claims for the
new method on the statement that
presentation for feature-length pro-
ductions seldom can be made to apply
to the entire picture, whereas the gen-
eral tone of the short subject is main-
tained throughout its length.

Allan Dwan Gives
Views on Exhibitor
Film Advertising

Allan Dwan, producer of many
important features in the past and
responsible for "The Splendid Haz-
ard," "The Heart of a Fool," "The
Scoffer" and "The Sin of Martha
Queed," First National attractions,
recently gave his opinions on theatre
advertising, views that exhibitors
will be interested in learning.
"I believe in newspaper advertising
for the theatre," Mr. Dwan said with
emphasis. "It is the best way in which
to get over the message to the public.
But the advertising must be attractive,
definite and expressive. The message
should be delivered < in simple, yet dig-

Allan Dwan's views on exhibitor adver-
tising for motion pictures give the
directorial angle on an important sub-
ject.

nified, language. The public has long
since tired of superlatives and extrav-
agant phrases. Our public of today is
a discerning public, and it demands
frank speaking on the part of an ex-
hibitor in announcing and presenting
his pictures. Above all, advertising
must be convincing.

"I favor the old-fashioned way of
delivering the message from house to
house. This method I believe is most
effective in advertising a bill being
presented at a neighborhood or subur-
ban theatre.

"But after all the message must be
convincing. It must have the ring of
truth in it. It must state definitely
what's what in the matter. The public
is willing to be informed, but the
public is tired of being imposed upon."

McCormick* s Circle
Advertising Methods
Applied to Rivoli

The exhibitor advertisers of the
nation have awaited with interest the
disclosure of the advertising meth-
ods which S. Barret McCormick,
formerly managing director of the
Circle theatre, Indianapolis, Ind., in-
stituted when taking over the man-
agement of the Rivoli, Toledo, O.
Some have looked for startling in-
novations. Those who thoroughly
appreciate the business acumen of
the man have not expected that he
would abandon the methods that
have won him exceptional success in
the past.

The accompanying reproduction of
a recent three-column Rivoli adver-
tisement shows the manner in which
Mr. McCormick has applied his Circle
advertising methods to the Rivoli. At
a glance the composition is easily mis-
taken for a standard Circle display.

As in former copy, also, Mr. Mc-
Cormick lays stress chiefly upon the
theatre in his copy. The attractions
advertised, "No. 99," J. Warren Ker-
rigan's Hodkinson publication, and
"Torchy Comes Through," an Educa-
tional comedy featuring Johnny
Hines, are prominently placed and
well displayed, but the weight of the
advertisement rests upon the theatre
itself.

3000
Seats

Cost
a

Million

The
Show
Place

and
Pride

of
Toledo

Six Great Acts of Metropolitan Vaude-
ville and Turn Feature Pictures on the All
Star Program Which Starts at Toledo's
Million Dollar Amusement Palace To-
morrow—

Mature
Prta«
Lover Floor
and
Heuanjne

30c

Balcony

20c

Log** and
Boxes

50c

THE VAUDEVILLE PIOOBAM

The GreatLeonJfe Co.
Nana Sullivan & Co.

>. -r»< m~t* mm ■"
Emmons & Colvin

Kaic & Catto

Howard. Moore & Ijtcey

Bell and Eva

Prices
find Sat..
Sua Hoi .

KltlDCM)

Lover Tloor
and
HnnniAe

50c

Balcony

30c

Loses and
Boxes

75c

J. WARREN KERRIGAN

in "No. 99"

■ohnny Hint* in «nolhrr "Torchy" Ccmtdy
•TORCHY COMES THRU"

IrRiVOLi

* ' X f „y TOLEDO

*T CWJr imi .'»<

A three column advertisement used by
S. Barret McCormick, managing direc-
tor of the Rivoli theatre, Toledo, O.,
showing the extent to which he has fol-
lowed Circle precedent.

September 25, 1920

EXHIBITORS HERALD

Champion Woman Flyer Appears in Person
At New York Premiere Of " The Skywayman"

Setting the pace for exhibitor ex-
ploitation of "The Skywayman," and
demonstrating at the same time the
sincerity of the published declaration
that ten per cent of the profits from
the picture tvould be donated to the
families of the star, Ormer Locklear,
and his pilot, Milton Elliott, the Fox
Film Corporation conducted a New
York premiere of the attraction at
William Fox's Audubon theatre which
merits the attention of the trade at
large.

THE photographs reproduced here-
with give the essential information
regarding the manner in which the
attraction was circused at the theatre
itself. Ten miniature planes were
used, suspended on invisible wires and
hung in battle formation. Ten minia-
ture blimps carried the name of the
picture, the star, and the playing dates.
Eight specially painted signs, sixty by
forty inches, were displayed in the
lobby, carrying the details of the per-
centage award and the straight ad-
vertising copy, the whole decorated
with pictures of planes in rapid flight.

To give additional punch to the ad-
vertising campaign Capt. Laura Brom-
well, of the New York Police Depart-
ment, who holds a world's record of
looping the loop 87 times in succession,
was obtained to give personal appear-
ances at each performance. A Fox-

Lobby of Fox's Audubon theatre, New York, during the premiere of "The Skyway-
man," an exploitation event which sets the pace for exhibitors throughout the
country who wish to make the most of an exceptional box office opportunity.

News which was screened in connec-
tion with the feature showed scenes of
Miss Bromwell in action. Her con-
tribution to the program consisted
of an account of her adventures in the
air, and electric lights in front of the
theatre informed passers-by of her
participation in the program.

Latest report from the theatre is to
the effect that record attendance is
being experienced.

The precedent thus established at
the New York premiere will doubtless
be approximated in showings of the
picture throughout the United States.
Due to Locklear's reputation among
flyers little difficulty should be exper-
ienced in any section in obtaining the
cooperation of an aviator in exploiting
the picture. Neither should it be diffi-
cult for any exhibitor to obtain minia-
ture planes for lobby use, and it is
understood that excellent supplement-
ary exploitation equipment is being
provided at Fox exchanges.

Few attractions come to the ex-
hibitor with such far-reaching ready-
made publicity in their favor. Few at-
tractions come to the showman with a
demonstratedly practical exploitation
campaign worked out for his adapta-
tion. With the elaborations that
American exhibitors invariably supply
there is no doubt that "The Skyway-
man" will prove one of the exploita-
tion sensations of the new season.

The electric announcement of the personal appearance ot Capt. Laura Bromwell,
holder of the world's record for looping the loop in a plane, at the New York
premiere of Fox's Locklear production, "The Skywayman."

"No Picture Old Until

Screened," Says Downs

"Nothing is old until it has been printed,"
said a newspaper reporter to E. N. Downs,
manager of the Knickerbocker theatre,
Cleveland; Ohio, when an incident that had
transpired four weeks ago was mentioned.

"By the same token, a picture is new until
your patrons have seen it," reflected Mr.
Downs, thereby voicing a conclusion of
importance.

EXHIBITORS HERALD

September 25, 1920

Robertson- Cole to Publish Screen

Version of "So Long Letty

Al Chr:stie i< putting the flushing
touches on "'So Long Letty," which will
be an early Robertson-Cole offering, the
finishing touches including editing a
14,000-foot production into six reels, and
the work of evolving a new type of title
drawings. This latter undertaking is
being done by E. G. Klein, of the Chris-
lie art staff, and Harry Barndcllar.

"So Long Letty," according to Chris-
tie, will give to the exhibitor an attrac-
tion of recognized drawing power, the
production itself preserving all of the
best-remembered parts and the best lines
of the original Morosco play, which was
a success in every part of the country.

Christie Includes Novelties

Mr. Christie has added numerous bits
of screen business, and introduced beau-
tiful backgrounds, and large assembles,
all of which were carefully planned in an
effort to make the screen production of
"So Long Letty" an even more success-
ful attraction than was the play in its
spoken form.

" 'So Long Letty,' " says Mr. Christie,
"is an intimate domestic comedy-drama
with such elaboration as will lift it into
the 'super-special' class. We were espe-
cially fortunate in getting four such
players as T. Roy Barnes, Walter Hiers.
Grace Darmond and Colleen Moore to
play the leading roles which were cre-
ated in the stage version. We haven't

Open New Housa in Texas

CLEBURNE, TEX.— The Palace the-
atre, which will be operated here by
Southern Enterprises Corporation, will
be open about September 20. The Hall
building on the north side of the square
will be remodeled for the new theatre.

called 'So Long Letty' an all-star attrac-
tion, but it is hard to point to any one
of these four characters who is not in
the sfar class."

"So Long Letty" includes something
of a novelty in summer bathing. Bath-
ing girls actually swim, not only in
the ocean, but also in a huge beach
casino, as part of an entertainment
scene where some of the principal busi-
ness of the play occurs. Christie has
another novelty in addition to swimming
bathing girls in a horse-car bathhouse
scene in wheh the swimming girls are
prominent.

Stcry of Traded Wives

The story has to do with two young
married couples who live in a picturesque
California bungalow colony by the sea.
One of the husbands is very rotund and
a good trencher-man. Unhappily, his
wife is a poor cook, and gives most of
her time to "dolling up" preparatory to
going out among the "white lights." The
wife of the other young man, however,
is a wonderful cook, but cares nothing
for "gadding."

So it naturally appears that a trade of
wives would work out for the greater
happiness of all concerned. This is de-
cided upon, and the complications which
follow bring on situations which amused
thousands during the three years in
which the stage version toured America.

Five posters, said by American Film
Company to be artistic and strong in

VIRGINIA FOX,
Who iw Hunter Keaton's new feminine lend
in his new series of comedies.

Remodel, Star, Glen Falls

GLEN FALLS, X. Y.— The interior of
the Star theatre is being remodeled. The
proprietor is Dennis S. Regan.

dramatic appeal,, will give the public its
"first call" to the special, "A Light
Woman," adapted from Robert Brown-
ing's classic.

The 24-sheet with its richly colored
art work and cast display will prove a
big drawing card, it is believed by Ameri-
can officials. "Robert Browning's Im-
mortal Classic" in large type and the
title, "A Light Woman," appear on this
24-sheet.

Have Four Other Posters

Four more good, dramatic action
posters give an inkling of the plot, each
one considered by American as a focus
for more than passing interest and
curiosity. The one-sheet, showing the
siren standing framed in her doorway in
all her loveliness, was designed to play
up the sex appeal.

The first three-sheet is a bedroom
scene. It shows one woman bewitch-
ingly gowned, snatching a revolver from
the hand of the other, and gives one of
the exciting high points of the story.
The second three-sheet depicts a quar-
rel between lovers. The faces of Helen
Jerome Eddy and Hallam Cooley are in
sharp profile.

Gives Dramatic Keynote

The dramatic keynote, the climax of
the play, is hinted at in the six-sheet,
which shows the moment when the two
men come to grips, mentally, with the
woman standing between them with a
big problem on her hands. The young
man is tense, determined; the older man
keen, alert, handsome.

Several of these posters will make ex-
cellent cutouts for lobby display.

* SAMUEL S HUTCHINSON Presents

A LIGHT WOMAN

ROBERT BROWNING'S IMMORTAL CLASSIC

Brought Into Vivid Reality by a Suprerre Cast Including
HELEN JEROME EDDV, CHARLES CLARV, ClAiRE DuBREV.
HALLAM COOLEY AND OTHER WELL KNOWN PLAYERS-
E*%?«T«0 BY * GEORGE L COX
AMlPiCAN F.lm COM inC ^'^ 1 ^ r-t * — . . r-

Artistic Posters Will Be Supplied

By American on "A Light Woman

One of the well executed sheets being d;**-'huted bv the American Film Com-
pany for "A Light Woman."

Dead Men Tell No Tales

September 25, 1920

EXHIBITORS HERALD

iiini;;;iiii!i;i

Prominent Authors on Goldwyn Schedule

Seventeen Novelists and Dramatists Furnish Material for the
Productions to be Published £>p the Company During the First
Quarter of the New Season — Prints Are Now in the Exchanges

THE list of authors contributing to
the Goldwyn product for the first
half of the season of 1920-1921 reads
like a directory of modern American
novelists and playwrights, with a
sprinkling of foreign authors. Goldwyn
will publish sixty feature pictures the
coming season in groups of about fifteen
each.

Prints of practically all of the first
group are now in all twenty-two Gold-
wyn exchanges ready to be shown to the
exhibitors. A number of them have had
first run showings. The Goldwyn We*t
Coast studios at Culver City are at work
filming the second set of publications.

The authors represented in the first
series of Goldwyn 1920-1921 pictures are:

Alexandre Bsscn Is
Author of "Madame X"

Alexandre Bisson, French dramatist,
whose celebrated play. "Madame X," has
afforded what is considered Pauline
Frederick's greatest screen role. The
Goldwyn picturization was directed by
Frank Lloyd, whose work on this film
brought him the distinction of being a
featured director. Pauline Frederick
gives the most striking and powerful in-
terpretation of her career as the cast-off
wife who commits murder to prevent her
son learning of her degredation.

Gouverneur Morris, one of the most
popular of American novelists, whose
story of San Francisco's underworld,
"The Penalty," has been picturized for
Goldwyn under the direction of Wallace
Worsley, with Lon Chaney of "Miracle
Man" fame in the role of the legless
Blizzard.

Katherine Xewlin Burt, wife of Max-
well Struthers Burt, himself a short-
story writer and poet, selected Goldwyn

:i!':ill!:il!''ll!i:ill!!lllll!!lllllllll!ll!l!llli:!i:!,!::;;!:r!il!;:

human
Harry
Carey
says

IT'S a long ways between
water holes sometimes, but
you'll get there quicker if you
; i ■ a grin instead of a six- g
shooter.

—Watch for

"SUNDO,VN SUM"

to film her first great success, "The
Branding Iron." It is a Reginald Barker
production with an all-star cast and is
destined, in the belief of Goldwyn. to
rank right along with "Madame X" and
"The Penalty" as the dramatic and box
office sensations of the season.

Basil King's Story

Proving a Success

Basil King, ranked as one of the best
and most sincere of American novelists,
spent nearly a year with T. Hayes
Hunter and the Goldwyn staff in making
his master photodrama of life after
death. "Earthbound" — a picture that is
declared by its producers to set new
standards in directing, acting, photo-
graphing and producing. "Earthbound"
has run five weeks in New York and
five weeks in Chicago at legitimate
theatres.

Rex Beach, famous as a writer of tales
of adventure in Alaska, is represented by
a picturization of his novel, "The Xorth
Wind's Malice," directed by Paul Bern
and Carl Harbaugh. It is one of Mr.
Beach's red-blooded Alaskan tales.

George Ade, most original and native
of American humorists, contributed Jack
Pickford's forthcoming stellar vehicle.
"Just Out of College," adapted from
Ade's famous farce. It gives Pickford
his best role.

Mary Roberts Rinehart's story of life
in a boys' "prep" school, "The Empire
Builders," retitled for the films, "It's a
Great Life," directed by E. Mason
Hopper.

English Author Is

On Company Program

Arnold Bennett and Edward Knoblock.
the first one of England's most repre-
sentative novelists and playwrights, the
latter an American dramatist now living
in England, are represented by a pic-
turization of their highly successful play,
"Milestones." It was directed by Paul
Scardon and has an all-star cast.

Maximilian Foster, one of the more
successful of younger American novel-
ists, has contributed the basis for a new
Madge Kennedy starring vehicle in his
story, "The Trap." which will have a
new title.

Ben Ames Williams, prolific and popu-
lar writer of sea tales and stories of
American life, furnished Jack Pickford
with a well-fitting role in "The Man Who
Had Everything."

Augustin MacHugh "and Winchell
Smith are responsible for the original
play. "Officer 666." made into a photo-
plav for Tom Moore.

Garret Smith, a magazine writer,
whose story of "Old Hutch Lives Up to
It." has made one of Will Rogers' finest
stellar vehicles under the title of "Honest
Hutch." It was directed by Clarence G.
Badger.

Mabel Normand In
Pearl Curran Tale

Pearl Lenore Curran. magazine writer,
whose story of "Rosa Alvaro, Entfante,"
picturized under the title of "What Hap-

pened to Rosa," gives Mabel Xormand
one of her inimitable roles.

Robert Shannon, magazine writer, gave
Madge Kennedy one of her most delight-
ful roles in "The Girl With the Jazz
Heart." directed by Lawrence Windom.
Miss Kennedy will jazz her way into
ever}- heart in this picture, it is claimed.

Frank Brownlee, writer of scenarios,
is the author of Hobart Bosworth's new
photoplay. "His Own Law," produced by
J. Parker Read, Jr., and published by
Goldwyn.

The authors of the plays to be issued
in the second quarter of the new season
include:

Ben Ames Williams with a powerful
sea tale, directed by Reginald Barker,
with an all-star cast.

Leo Ditrichstein and Frederick and
Fanny Hatton, whose comedy, "The
Great Lover," marks the elevation of
its director. Frank Lloyd, into the ranks
of featured directors.

"The Christian" Is

Furnished by Caine

Hall Caine, whose "The Christian" is
one of the century's most famous novels.

Harry James Smith, with "A Tailor-
Made Man," his famous stage success.

Herman Bahr. with the comedy. "The
Concert." in which Leo Ditrichstein ap-
peared for two seasons.

Graham Moffatt's famous Scottish
comedy, "Bunty Pulls the Strings."

Gouverneur Morris' "Yellow Men and
Gold."

Rex Beach's popular novel, "The Net."

Channing Pollock's stage adaptation of
O. Henry's story, "Roads to Destiny."

Basil King's famous novel. "The
Eternal Law."

Mary Roberts Rinehart's novel, "A
Poor Wise Man."

Edgar Allen Woolf's adaptation of
Xalbro Bartley's story, "Shadows,"
which furnished the basis for "Head Over
Heels" for Mitzi Hajos on the speaking
stage, and in which Mabel Xormand will
star in films.

Will Rogers Has An
Irvin Cobb Vehicle

Octavus Roy Cohen's "Six Seconds of
Darkness," for Tom Moore.

Irvin S. Cobb is represented by a pic-
turization of Charles O'Brien Kennedy's
adaptation of "Boys Will Be Boys." Will
Rogers will star in it.

Oliver Bailey, American dramatist, will
supply Madge Kennedy with another
starring vehicle, "What the Doctor Or-
dered."

Catherine Henry, magazine writer,
wrote the story "Prisoners of Love."
which Betty Compson selected as her
first starring vehicle. It was directed
by Arthur Rosson and will be released
by Goldwyn.

Peter Clarke MacFarlane. American
magazine writer and novelist, whose
story. "The Guile of Woman," has been
selected for Will Rogers' use.

DEAD MEN TELL NO TALES

EXHIBITORS HERALD

September 25, 1920

Ruth's ^Headin' Home" Will Have
Madison Square Garden Premiere

Tex Rickard Is Planning on a Daily Attendance of
36,000 Persons— Forty Piece Band Will
Provide Music Throughout Run

Tex Rickard, well-known sport pro-
moter, is to show the Kessel & Baumann
photodramatic production "Headin'
Home," starring "Babe" Ruth, at Madi-
son Square Garden commencing" on Sep-
tember 19 and running until the 28th.
This will be the picture's premiere.

Rickard is making arrangements to
seat more than 9,000 persons at one per-
formance. With the schedule calling for
four shows a day, it is thought that more
than 36,000 people will crowd into the
Garden daily to see the wonder man of
the baseball world in his great motion
picture drama.

Use Forty-Piece Band

During the entire showing of the pic-
ture there will be a band of forty pieces
and on the opening night an additional
band of forty pieces will give a concert
outside of the Garden.

In addition to the showing of the pic-
ture, Mr. Rickard has made arrange-
ments that some prominent persons in
both the sporting world and the picture
field will be present as an added attrac-
tion. He has received the assurance of
the world's champion pugilist, Jack
Dempsey, that he will be there.

When the Yankee team gets back
from their Western trip on September
24 "Babe" Ruth and his fellow members
of the team will be present at the Gar-
den to see their hero on the screen. The
Washington baseball team, who also will
be in the city at that time, will be the
guests of the management on "Babe"
Ruth night.

The New York Giants also are sched-
uled to be the guests at one of the eve-
ning showings.

Plan Extensive Advertising

The showing of "Headin' Home" in
what will be for the time being the larg-
est motion picture house in the world,
will have the greatest exploitation ever
given to any amusement, it is claimed.

There are in the course of printing,
and soon to be emblazoned on every
poster stand within a radius of fifty miles
of New York City, 1,000 24-sheets, 1,000
six-sheets. 4,000 three-sheets, 10,000 one-
sheets, 5,000 half-sheets and 5,000 cards.

In addition to the poster advertising
Mr. Rickard has created a budget of
more than $20,000 for newspaper adver-
tising.

Another innovation to be made by
Mr. Rickard in the showing of "Headin'
Home" will be a dance after every last
nights' performance at the Garden. A
special jazz band has been engaged for
this purpose.

The pieture, it is claimed, was sold to
Mr. Rickard by Herbert H. Yudkin of
130 West Forty-sixth street for the rec-
ord price of $35,000 for the eight days
of showing. Should Mr. Rickard want
the picture for any additional days it is
said he will have to pay a $2,000 a day
rental for every day shown thereafter.

Charles Logue Writes

Mystery Story for First
Jose Special Feature

Announcement is made that the first Ed-
ward Jose special production to be made
for the Associated Exhibitors, Inc., will be
a mystery story written by Charles A.
Logue.

Mr. Logue is the co-author with Arthur
B. Reeve of the serials, "The House of
Hate," "The Hidden Hand," and "The
Tiger's Trail." He has written features for
Hazel Dawn, Mabel Taliaferro, Emmy
Wehlen, Ethel Barrymore, Pauline Fred1
erick, Tom Moore, Madge Kennedy, Emily
Stevens, Geraldine Farrar, Mae Murray,
Edna Goodrich and Gloria Swanson. He
adapted Ambassador Gerard's "My Four
Years in Germany," and adapted "The
Brand," "The Crimson Gardenia" and "Too
Fat to Fight," all by Rex Beach, and "Even
as Eve," a Robert W. Chambers special.

Roy Clements to

Be Dial Director

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 14.— Roy
Clements, who directed "The Tiger's
Coat" for Dial Film Company, has signed
a long term contract with Louis Mayer.
He will probably direct Anita Stewart.

William J. Corbett as Uncle Sam and
George Maet^uarrie as the Post Master
in "Uncle Sam of Freedom Ridge," the
first of the new Harry Levey produc-
tions.

Two Whites to Play
In Pinnacle Comedies

John West Also Has Joined
Company as Director;
Works on First

Leo and Blanche White, who formerly
worked with Charlie Chaplin, have
joined Pinnacle Comedies. John West,
comedy director, also has joined the
company.

West already is working on the first
comedy, which will be published in No-
vember.

Al Martin has been engaged as assist-
ant to Mr. West and both of these fun
fixers are working night and day on the
first of the pictures, which will come in
two chapters and get on the job every
two weeks during the year.

Neal Hart is now working in "Sky-
fire," "Hell's Oasis" is his first Pin-
nacle production.

The third Neal Hart picture very likely
will be a cattle yarn, instead of a lum-
ber story, as was first planned.

TRUMPET ISLAND

A TOM TERRISS PRODUCTION

From the Story by COUVERNEUR MORRIS

Intensely dramatic and abounding in spectacular scenes. 'I he climax is reached in a honeymoon
airplane flight into the center of a violent thunder storm, where the machine is wrecked. The fall
of the shattered airplane, and its crash into a tree on Trumpet island, provide thrilling spectacles.

There is a love story of rare charm, and the brave struggle of a man against poverty and then against
the temptation which come with sudden wealth. Wild orgies in a metropolitan hotel are shown,
followed by scenes on rugged and lonely Trumpet Island, to which Richard Bedell fled from vice.

The shattered airplane brings Rvc I)e Merincourt to the island.

September 25, 1920 EXHIBITORS HERALD

FIRST SCENES FROM "THE LEOPARD WOMAN"

Two scenes from Louise Glaum's initial offering made by J. Parker Read, Jr., for Associated Producers Inc.

has the leading male role.

House Peters

Rothacker's London Link Assured,
President Tells Labor Day Crowd

Declares Foreign Producers Are Preparing for a
Big Invasion of the American Market;
English Interests Active

The London link, which will enable
the Rothacker Laboratories to give
clients world-wide service, is assured.
Wattcrson R. Rothacker made this an-
nouncement to a group of Chicago
friends who gathered to celebrate his
return from Europe.

"While in Europe I studied the foreign
situation very carefully," said Mr. Roth-
acker, "I found the attitude in London
most inviting. Producers abroad seemed
to welcome a new enterprise, and they
had some very nice things to say about
the laboratory workers who are respon-
sible for the quality of First National
prints.

To Return to London

"Their attitude, coupled with the ob-
servations I made concerning the possi-
bilities of a laboratory in London, decided
me to open one at the earliest possible
date. I want to be present at the open-
ing of the Coast laboratory in Holly-
wood, but immediately after that I hope
to return to London to get construction
started on a plant there."

Commuting via airplane between Eng-
land, France and Belgium, Mr. Rothacker
observed that foreign producers are get-
ting ready for a big invasion of America.
Activity in England

"I found great activity in English pro-
ducing centers," he said. "The English
producers made big promises some time
ago, and now they are backing up those
promises with plans that are material-
izing right along.

"Through the courtesy of Managing
Director Bernard, of the Stoll Company,
I visited the Stoll Studios. I was the
guest of Cecil Hepworth and Capt. Kim-
herley. of the Hepworth Company, which
is adding some splendid new studio
units.

Amazed at Progress

"Nathan Burkan, who returned on the
Olympic with me, told me he was amazed
by the wonderful productions now under
way in Germany.

"In Paris, I found things humming at
the Gaumont studios. In Paris I was en-
tertained by Leopold Sutto. of the Cave-
art Company. In Antwerp I was the
guest of Mr. Caveart, at the Caveart raw
stock plant, which is one of the finest in
the world."

While in London, Mr. Rothacker had
several conferences with Sir Arthur
Conan Doyle, regarding the production
of "The Lost World," film rights to
which Mr. Rothacker bought. Mr. Roth-
acker also arranged to have the famous
author write an original story for him.

four big houses in a single week, including
comedies at three of them, and few weeks
have gone by without the record being
equaled. Cleveland and Detroit followed
with issues from this company appearing
at rival theatres, and several other exchange
centers have met the record.

This week E. W. Hammons, president of
Educational Film Exchanges, Inc., an-
nounced that the record is being smashed
by the Los Angeles branch with pictures
at five houses. Irving M. Lesser, manager
of the Los Angeles Exchange, wired the
New York office this comment: "If we had
more product we would be playing it also.
Educational tops every exchange in the ter-
ritory on first runs. No one exchange has
ever before had so many first runs playing
at one time."

Educational Claims Big
Record for First Runs
In Comedies and Others

Without any urge other than ordinary
booking activities, various Educational Ex-
changes have recently been showing rivalry
in the number of competing theatres in the
same city they could book for Educational
product during the same week, a report
states.

New York is said to have paved the way
with Educational pictures at each of the

Two Serial Companies

At Brunton's Studios

Production of "The Fortieth Door," to be
Charles Hutchison's second Pathe starring
vehicle, has been started at the Robert
Brunton studios in Los Angeles. It will be
a fifteen episode picturization of Mary
Hastings Bradley's novel of that name.

The Brunton lot is now the scene of ac-
tivity of both the Ruth Roland Company,
filming "The Avenging Arrow," and the
Hutchison unit. The serial star finished
"The Double Adventure" in the latter part
of August, completing the fifteen episodes
in a little more than three months of steady
work. It is an original story by Jack Cun-
ningham, presenting a cast including Jose
Sedgwick, Ruth Langston, Carl Stockdale
and others.

Dead Men
Tell No

Tales

EXHIBITORS HERALD

September 25, 1920

Maxwell Karger to Produce Five

Special Pictures Starring Lytell

Director General for Metro Will Devote Entire
Time for the Next Twelve Months in
Making These Productions

Metro Pictures Corporation announces
that Maxwell Karger, its director gen-
eral, will devote his entire time for the
next twelve months to the making of five
Maxwell Karger special productions star-
ring Bert Lytell.

Metro's decision to confer upon Mr.
Lytell the exclusive supervisory services
of Maxwell Karger and at the same time
to give Mr. Karger the distinction of his
own individual productions, was reached,
a Metro official declared, after the execu-
tives of the company had been apprised
from many sources of Lytell's growing
strength as a box office attraction.

Receive Commendations

Bert Lytell's value as a drawing card
has been the subject of innumerable com-
munications to Metro from exhibitors all
over the country, the home office states.
His recent work has earned him the
highest commendation of shrewd Ameri-
can showmen and reviewers of motion

melodrama. The title of the fourth has
not yet been announced.

Star Called East

Bert Lytell recently was called East
by Metro to undertake his larger screen
work under Mr. Karger' s personal super-
vision. Star and director general had
been in close association at Metro's West
Coast studios in Hollywood for more
than a year.

Maxwell Karger supervised the first of
Bert Lytell's specials, "Lombardi, Ltd.,"
made last fall in California, as well as
the three that followed that production
there: "The Right of Way." from Sir
Gilbert Parker's world known novel;
"Alias Jimmy Valentine," from the stage
play by Paul Armstrong, and "The Price
of Redemption," from the novel of
Anglo-Indian life by L A. R. Wylie.

pictures.

Five Maxwell Karger pictures a year,
with Bert Lytell as the star, instead of
perhaps six or more, means that each
production will require more than two
months in the making, which, it is
pointed out, insures the most careful and
painstaking production. In addition.
Metro has made a good selection of
stories for the star's use.

First in Production

The first of the quintet of special plays
for Mr. Lytell for 1920-21, "The Mis-
leading Lady," already is under way at
Metro's New York studios. With Lucy
Cotton as his leading woman, Mr. Lytell
is surrounded by a distinguished sup-
porting cast. To follow "The Misleading
Lady" will be "A Message From Mars,"
by Richard Ganthoney, the stage play in
which the English actor, Charles Haw-
trey scored over a period of years in this
country and abroad; and "The Prisoner
of Zenda," Anthony Hope's romantic

Mishawaka, Ind., Reopening

MISHAWAKA, IND.— The Century
theatre has been opened for the season
and will run every Friday, Saturday and
Sunday night, with Sunday matinees.
The house has been newly decorated and
new fixtures and scenery have been in-
stalled.

MAXWELL KARGER
Will produce five Bert Lytell pictures dur-
ing the next twelve months for Metro.

Coast Studios Close for

Tribute to Star's Memory

All activity at the Lasky studio as well
as all the other producing plants at Los
Angeles ceased for a brief period Thurs-
day afternoon, September 9, as a tribute
to the memory of Robert Harron. The
news of his death was felt deeply at the
Lasky studio, where the popular young
star was a frequent visitor and had many
warm friends.

Bimberg Announces Plans to Produce
Four Big Pictures During This Season

human
Harry
Carey
says

\X/ HEN a quarrel flares up
™ * between you and an old
friend, dump a bucket of laughs g
on it and put out the fire.

—Watch for

"SUNDOWN SLIM"

A. J. Bimberg, the producer of Flor-
ence Reed pictures duirng the last two
years, and the builder of the Times
Square studios in Forty-fourth street,
near Eighth avenue, announces plans for
producing on a big scale. He has begun
active preparations for a series of what
he describes as "big-cast, elaborately
mounted modern dramas on vital subjects
of timely interest, to be known as Bim-
berg Productions." There are to be four
of these this coming year, each meas-
uring from five to seven reels in length.

"My productions," says Mr. Bimberg,
"are frankly planned as showmen's pic-
tures. Commercial appeal wll be the
first consideration. Box office values
shall determine my themes, casts and
manner of treatment. My pictures will
be marked by taste that will insure their
being run in the best houses, moral tone
that will make them welcome to family
patronage, but most especially by the
wealth of human interest and heart ap-
peal that has characterized my produc-
tions in the past.

Wants People to Talk

"Their action will be crammed with
talking points. I will not be satisfied if
people leave the theatre after seeing one
of my pictures, declaring solely that it
was a good picture. I want them to talk
about the picture in a way that will send
others to see it at its next showing.

"I will not wait for the completion of
the production to hire a good exploita-
tion man to discover novel exploitation
angles in my film. These exploitation
angles will be planned before the pic-
ture is taken. They will be made part
of the script and ray whole producing

organizaton will bend every effort to
strengthen those exploitation values and
to bring them out to their best advan-
tage. Every detail of the production will
reflect all the showmanship a specially
selected staff is capable of."

Liebler Joins Staff

Mr. Bimberg has engaged the serv-
ices of Theodore A. Liebler, Jr., the
well-known Broadway playwright and
producer, for whom the position of
"liaison officer" has been created. Mr.
Liebler will be a member of every de-
partment, representing each department
in every other with a view toward attain-
ing perfect cooperation in realizing the
objects of the producton.

Announcement will be made soon, it is
said, of the personnel of the remainder
of Mr. Bimbcrg's organization, which is
being recruited from among those who
have made good or shown great promise
in other companies. Actual work on
the first of the series will commence in
about a fortnight.

Chicagoan Takes Lease

JACKSONVILLE, ILL— F. W.
Fischer of Chicago has leased the Grand
Opera house and will operate it in con-
nection with theatres in other cities. He
has been in Jacksonville making ar-
rangements for the season.

Dead Men
Tell No Tales

September 25, 1920 EXHIBITORS HERALD.

CLEAN CUT COMEDY PRESENTED IN THESE EDUCATIONAL FILMS

Left — Scene from "Dynamite" a Mermaid comedy, featuring Lloyd Hamilton. Right — "Don't Blame the Stork" is the title of

this Christie comedy with Harry Gribbon.

Theatres Throughout the Country

Demanding Christie Productions

Although the output has been more
than trebled since Christie Film Com-
pany has been publishing through Edu-
cational Film Exchanges, Inc., the latter
company reports that the demand from
the principal theatres is for a further in-
crease in the output.

Under the agreement between Educa-
tional and Christie, the producing com-
pany determined to center all its efforts
on making each picture a super-two-
reeler, and the welcome reported as
given the new productions has deter-
mined a further effort on the product
rather than increase in the number of
pictures.

First Runs in Boston

In New York the Rialto and Rivoli
theatres have signed a contract for all
of the new Christies. The same record
of bookings is reported to run across
the country. In Boston the Old South,
Washington and Gordon theatres are giv-
ing the comedies first runs. In Dayton.
Ohio, they are being shown at the
Strand; in Columbus at the Temple and

Valentine; in Cleveland at all of the
Loew houses; in Cincinnati at the Wal-
nut; by the whole Butterficld circuit in
Michigan; by the Jones, Linick and
Schaeffer theatres in Chicago; through
the Rowland and Clark houses in Pitts-
burgh; the Liberty in Terre Haute and
the Finkel and Rubenstein houses in the
Twin Cities.

A little farther west A. H. Blank is
displaying them prominently in all of
his houses, including the Rialto and
Strand in Omaha, the Des Moines in
Des Moines and the Princess in Sioux
City. Stanley Chambers signed a con-
tract for them for his Palace, Wichita.
In Los Angeles all of the Christies are
having their first run at the Kinema, and
in Northern California the Turner and
Dahnken circuit is caring for them, while
they are booked over the whole Jensen
and von Herberg chain in the North-
west.

Aliens Play Them

In Canada Jule and Jay J. Allen con-
trolled the rights while the Christies

were being handled in independent ex-
changes, and they welcomed the oppor-
tunity, it is declared, to get the new
and more frequent comedies for every
one of their houses; which stretch across
the Dominion.

Bobby Vernon, Fay Tincher, Harry
Gribbon and Eddie Barry are being fea-
tured in these comedies, and though the
claim of the "all star cast" is avoided
in the advertising. Educational points out
that many of the supporting members
of the company are equally well known,
including such players as Vera Stead-
man, Helen Darling, Charlotte Merriam,
Neal Burns, Teddy Sampson, Dorothy
Devore and Laura La Plante. Colleen
Moore, who was loaned to a feature
company will later appear in these com-
edies.

ALBERT E.SMITH

presents

TRUMPET ISLAND

A TOM TERRISS PRODUCTION

From the Stori|

GOUVERNEUR MORRIS

"Trumpet Island" is one of the big exhibitor
pictures of the season. Excellently produced, at
once strikingly unique and dramatically powerful,
it merits the wide exploitation necessary at this
time. Exhibitor's Herald of August 28

EXHIBITORS HERALD

September 25, 1920

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OF PICTURES OF THE WEE*

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( ) NE of the most important bits of exhibitor
news of the week is contained in Sol Lesser's
story, "Why I Became An Exhibitor/' on another
page of the present issue of this publication. The
statement is made that J. D. Williams, general
manager of Associated First National Pictures, Inc.,
is considering plans for a prologue and presentation
circuit to be conducted by that organization in con-
nection with its attractions upon a national scale.

The remarkable presentation which has been ac-
corded various attractions by Jack Callicott, man-
ager of the Kinema theatre, Los Angeles, of which
Sol Lesser is part owner, is familiar to the trade.
It is reasonable to assume that the prologues con-
templated by First National will be patterned closely
after these features.

There is considerable promise in the proposition.
It is the opinion of many who observe intelligently
the trend of events in the industry that at least the
more important productions will eventually be booked
in something similar to this manner.

A thorough test of the theory should be made.

"IT'S A GREAT LIFE" (Goldwyn) brings Marv
Roberts Rinehart's story to the screen in the pol-
ished and presentable type of production character-
istic of the Goldwyn-Eminent Authors output to
date. Cullen Landis, Molly Malone, Clara Hortbn
and Ralph Bushman contribute skillful characteriza-
tions, E. Mason Hopper's direction giving the whole
pleasing uniformity.

"SEVEN YEARS BAD LUCK" (Max Linder)
is a distinctly "different" type of feature comedy.
It is characterized by rapid action, new situations
and bright, highly amusing content matter. The
five reels seem like two, so entertainingly is the
whole presented, and it is difficult to conceive of an
audience which will not pronounce the entertain-
ment good.

"THE BARBARIAN" (Salisbury Productions)
promises much for future Monroe Salisbury fea-
tures. His first independent production, it presents
him at his best in an excellently staged and narrated
story well suited to his talents. Jane Novak, J. Bar-
ney Sherry and Allan Hale are well known and
capable players who give steady support, and the
scenery which forms the background is among the
most attractive ever screened.

"THE DWELLING PLACE OF LIGHT" (Hod-
kinson) is Benjamin B. Hampton's picturization of
Winston Churcb ill's novel of the same name. A
worthy doctrine is advanced in the strong story nar-
rated and excellent character portrayals are con-
tributed by Robert McKim, King Baggot and Claire
Adams.

"THE HOUSE OF THE TOLLING BELL"
(Pathe) is a picture strong in production and in its
exciting development of weird and mysterious scenes
centering about a haunted house. A girl and a man
seek to win a fortune by a year's residence there in
ghostly atmosphere. Brude Gordon's excellent work
in the leading role and that of May McAvoy, who is
co-starred, are among the important items. It will
particularly please the patron fond of the unusual.

"THE HOPE" (Metro) is a spectacular melo-
drama adapted from a Drury Lane stage success.
It is played by a special cast that includes Jack Mul-
hall and Ruth Stonehouse, and is a fast-moving
series of scenes in English society life and East In-
dian army locale, with the climax in a volcano erup-
tion and earthquake in Italy. A picture that should
please the general patronage.

"MADAME X" (Goldwyn) presents Pauline
Frederick in unquestionably the best performance of
her career. It seems certain to be one of the winter's
biggest pictures. A capable cast plays the story
built on the theme of mother love, which suffers in
no way from comparison with the stage production
which was so pronounced a success. A heavy pic-
ture, but one certain to be long talked about.

"OCCASIONALLY YOURS" (Robertson- Cole)
presents Lew Cody in a typical Cody role, sur-
rounded by such notables of the silent drama as J.
Barney Sherry, Betty Blythe and Elinor Fair. The
picture was directed by James Home and while it
is along the lines of his "The Butterfly Man" and
"Beloved Cheater" it holds the interest by reason
of the star's finished performance, the fine direction
and lavish settings.

"THE MASTER MIND" (First National) is a
drama of the serious type in which Lionel Barry-
more carries the lead, giving a capital performance.
Vengeance is the theme of the play which ends with
the regeneration of the man who schemes a revenge-
ful end that would sacrifice a girl and ruin the
career of a man. Will be interesting to the serious
student of a screen drama.

"THE JBRANDED WOMAN" (First National)
gives Norma Talmadge ample opportunity for dis-
play of her emotional ability and personality in a
society drama that is excellently produced and
should give good account of itself upon the screens
of the nation. Percy Marmont, Douglas Courtenay,
Vincent Serrano and George Fawcett give support
which, stands out prominently.

REVI EWS

Pauline Frederick in

MADAME X

Five-part drama; Goldwyn.
Directed by Frank Lloyd.
Published in September.

OPINIOX: Pauline Frederick in the
performance that is unquestionably the
best of her career, adds worth to this
screen play, valuable in itself for its
sweeping success of a few years ago as
a stage play.

The combination of the art of this star,
skillful in emotional parts, with the play
of tensity and depth, produces a feature
certain to be one of the most talked
about of the season. The play is a
heavy one. It is tragic, tender and pow-
erful and expounds with excellent
dramatic possibilities, excellently met in
every instance, the theme of mother love.
Its heroine, driven to a life of sin by
the narrowness of her husband's judg-
ment, commits a murder to protect him
and is defended in the courts by her
own son.

There is a relieving touch in the pretty
romance running through the story, but
events for the most part are gripping,
impassioned and impelling. Every de-
tail of setting and playing has been given
great care in presentation, making a har-
mony of art that is distinctly superior.

This play should be called especially
to the attention of the high-grade patron-
age. A great deal can be promised for it
without danger of their disappointment.
The interpretation of the character of
Jacqueline Floriet by Miss Frederick is
one of the best bits of art that the screen
has seen in months. The cast is all that
it should be. with especial commendation
due Casson Ferguson, who plays the part
of the son. His performance is dis-
tinctly artistic. A couple of French
crooks, supplied in good impersonations
by Lionel Belmore and Willard Louis,
offer the only light touches to the
whole.

SYNOPSIS : Louis Floriet. refusing
to forgive his wife for fleeing from his
wrath and living with the friend who
presses his attentions upon her, forces
her into the life of a derelict. Twenty
years later she comes back to France
from Buenos Aires, believing that her
son, Raymond, is dead. La Rocque, a
crook who aids her return to France,
learns that she is the wife of a man of
wealth and tries, with the aid of two
associates. M. Parissard and M. Merivel.
to get possession of a fortune that was
her's in her own right. To protect her
husband from violence, she kills La
Rocque and is brought to trial. Having
refused to confer with her counsel, pre-
ferring death to freedom, she gets the
shocking revelation in course of the trial
that her defendant is her own son. The
tragic end of the play brings the re-
union of the two, but the death of the
miserable mother.

Monroe Salisbury in

THE BARBARIAN

Five-part drama; Salisbury Productions.
Directed by Donald Crisp.
Published in September.

OPINION : Remarkable and awe in-
spiring scenery, showing a wide sweep
of country virgin to the camera, elabor-
ate presentation and a clean, vigorous
theme are outstanding features of this
storv.

The magnificent Castle Lake district
of northern California was used as the
locale, with Mt. Shasta towering in the
background. In one sequence of scenes
the camera takes in seventeen lakes, each
lake on a different level.

The story was originally written by
Theodore S. Solomons and appeared in
a widely read fiction magazine. In film-
ing it, however, Donald Crisp, the direc-
tor, made several drastic changes in
theme which differ widely from the pub-
lished story.

Monroe Salisbury depicts a role par-
ticularly fitted to his ability. The work
of Barney Sherry, Jane Novak, Alan
Hale and the other players of the Mon-
roe Salisbury company is in keeping
with the high standards of the produc-
tion.

,STA<'OP.S7.S\- Eric Straive (Monroe
Salisbury) is brought up in the North
woods by his father, a recluse, who was
formerly a college professor. The boy
supplements his immense knowledge of
nature with book learning of society and
polite customs. A party of ultra-rich
people arrive and camp on his land,
building a tent city for their luxurious
convenience. Their object is to gain pos-
session of a part of his land by fair
means or foul. He frustrates their plans
but falls in love with the daughter of the
land-grabber in so doing. The failure
of the rich to embarrass him by their
sham etiquette is a humorous touch. A
terrific fight between Straive and the
man who comes nearest to being the
"heavy" of anyone in the picture fur-
nishes a real dramatic punch.

Mary Roberts Rinehart's

IT'S A GREAT LIFE

Five-part comedy-drama; Goldwyn.
Directed by E. Mason Hopper.
Published in August.

OPINION: In this picture Goldwyn
has presented an ideal summer film, full

of diverting entertainment of wholesome
yet lively type.

It is a fanciful story of youth and
romance that one can chuckle over and
absorb full enjoyment from without ex-
cessive effort of concentration.

It is a picture that will appeal per-
haps more to the suburban and small
town houses, and will go particularly
well in any community boasting of a
university, college or preparatory school.

The cast is a notable one, with Cullen
Landis, Molly Malone and Clara Horton
in the principal roles. Ralph Bushman,
son of Francis X. Bushman, also has
an important part.

Light comedy dramas of -this type re-
quire skill and sublety on the part of
the director, and E. Mason Hopper has
demonstrated his finesse by the manner
in which he has handled the mirth-mak-
ing situations.

SYNOPSIS: Stoddard III is a prep
school student, who besides being on
the verge of being expelled is despondent
because he has not heard recently from
his sweetheart, Lucille Qfaham. His
chum, known as "The Wop," has dreams
of a cannibal kingdom, and drives home
his theories on this point when Stod-
dard finds a pearl in an oyster eaten in
a little restaurant near the school. "The
Wop" has Stoddard practically "sold"
on the cannibal kingdom idea when
Eloise Randall comes to visit. Stod-
dard falls hard for her, and dreams of a
south sea kingdom vanish. Stoddard,
desiring to present her with a pearl on
the day she leaves, eats innumerable oys-
ters, and his stomach's agQnies make it
impossible for him to keep the tryst he
had with her. Lucille, his original
sweetheart, comes to visit him and in
the school's infirmary explains a sprained
wrist kept her from writing and all
ends well.

The famous trial scene from "Madam X" in which Pauline Frederick stars.

(Goldwyn).

EXHIBITORS HERALD

September 25, 1920

Lew Cody in

OCCASIONALLY YOURS

Six-part comedy-drama; Robertson-Cole.
Directed by James W. Home.
Published September 12.

OPINION: Lew Cody is up to his old
tricks in "Occasionally Yours" i. e.,
breaking hearts and winning new ones.
Despite the handicap of a rather con-
ventional story he, with the able assis-
tance of an all-star cast and the careful
direction of James YV. Home, follows up
his former successes "The Beloved
Cheater" and "The Butterfly Man" with
another pleasing performance. He plays
with admirable poise and restraint and
his portrayal of a wealthy artist, with
youth, good looks and plenty of time at
his disposal is all that could be desired
and gives him every opportunity to ex-
ercise his specialty — love making.

The feature could, without harm, end
with the fifth reel, but a sixth has been
added as a sort of anti-climax. This,
however, does not detract from the pic-
ture's value. Clever subtitles abound
throughout the film adding materially to
its enjoyment.

To Betty Blythe falls the leading
feminine role, that of Bunny Winston;
J. Barney Sherry has a prominent part
as John Woodward; Elinor Fair appears
as his daughter Audrey, while Cleo
Ridgely, director Home's wife, also ap-
pears in a minor role as does his little
daughter. "Boots," a Fox and English
terrior dog. fairly runs away with the
bit assigned him. Here's a pup that will
bear watching.

The piece is nicely mounted and the
artist's studio scenes will give the ex-
hibitor an excellent angle upon which to
hinge his exploitation.

SYNOPSIS: Bruce Sands, wealthy
young artist, to escape the attentions of
an insistent widow. Bunny Winston, de-
serts his New York studio for a visit to
his friend John Woodward, who owns
a pretty home in the country. Here he
meets Audrey, his host's charming
daughter who promptly falls in love with
the artist. Audrey meets with an acci-
dent when her horse becomes frightened
and throws her. Bruce is led to believe
she will not recover by the country doc-
tor and promises Audrey he will make
her his wife. She is not seriously in-
jured, however, and he regrets having
pledged himself. His conversation with
an aunt is overheard by Audrey who is
broken hearted. To complicate matters
Bunny marries Audrey's father, then in-
volves Bruce in a compromising scene
and follows him to the city. The dis-
illusioned daughter and father seek com-
fort in one another's embrace, while
Bruce renews a friendship with a former
sweetheart, after denouncing Bunny.

Lionel Barrymore in

THE MASTER MIND

Six-part drama; First National.
Directed by Kenneth Webb.
Published in September.

OPINION: Lionel Barrymore's repu-
tation as master of stage and screen skill
assures the popularity of this, his latest
play, from the wide following whom his
excellence of character interpretation
pleases.

Vengeance is the theme of the screen
story. Lionel Barrymore playing the
part of a cleverly conniving disciple of
psychology and telepathy who vows
vengeance upon the lawyer whose court
room triumph means the execution of the
former's brother for a crime of which
he is innocent. Barrymore. as Henry
Allen, is given every advantage in the
exercise of his art.

Settings are of a dignified plainness,

LEW CODY
and his fair colleague Elinor Fair in a
scene from "Occasionally Yours/'
(Robertson-Cole).

and the parts of other members of the
cast are subordinated to bring into relief
the skill of the star. Events move with a
deliberation becoming to such a drama.
There is nothing more exciting than an
automobile accident quickly passed over,
although early scenes staged in and about
the prison are gripping. There is not a
vestige of humor, the only light touches
relieving the heavy dramatic trend being
in the love scenes between the girl and
her lover, the lawyer.

There is an unusual feature in the
offering of a middle aged character in
the leading part, also in the good emo-
tional work that the boy prisoner pre-
sents in the court room and prison
scenes. Indeed, the picture is different
in so many ways from the usual that it
remains for the peculiarities of an ex-
hibitor's audience to determine its favor.

Gypsy O'Brien in the part of the
sweetheart of the lawyer is attractive
and well cast. Percy Holton plays in
excellent manner the part of the young
Richard Allen. Bernard Randall and
Bradley Barker. Marie Shotwell and
Charles Brandt play as a quartet of
crooks in commendable fashion.

SYNOPSIS : In revenge for the suc-
cessful prosecution of his brother Rich-
ard, accused of murder, by Cortland
Wainwright, district attorney, Henry Al-
len, whose two passions are the study
of psychology and his love for the
brother, schemes to return the hurt and
take from the lawyer that which he holds
dearest. He develops a scheme that be-
gins with the taking out of prison and
educating abroad of a girl with whose
portrait Wainwright has fallen in love.
Upon completion of her education he
surrounds her with a pretending family,
presumably to cover her past, brings the
girl and the lawyer together and permits
them to marry. Then comes a climax
wherein the past of the girl and the
criminal record of her "family" is ex-
posed by Allen .who also forces Wain-
wright to resign his candidacy for gov-

ernor. Before this is made effective,
however. Allen suffers a change of heart,
realizing that vengeance is not man-
meted but God-visited, and he leaves the
lovers to fame and happiness.

May McAvoy and Brude Gordon in

THE HOUSE OF THE TOLLING
BELL

Six-part drama; Pathe.
Directed by J. Stuart Blacktcn.
Published in September.

OPINION: Startlingly sensational
and highly imaginative, brimming with
ghostly and eerie effects, this picture
combines the attributes of the high-grade
screen drama that J. Stuart Blackton pro-
duces when at his best.

It is crammed with realistic effects in
presentation of the story adapted from
one of Edith Sessions Tupper's series of
Louisiana stories. The inbred super-
stition of the whites and blacks of that
locality is the theme skillfully played
upon by the author and amplified in
graphic forcefulness by the director, who
has made a great deal out of his material.
A house on a lone, neglected plantation
is the setting of the majority of scenes.
From a cupola at its top sways a tolling
bell. terrorizing the neighborhood,
familiar with its reputation as the home
of haunts.

Swaying shutters and wind-driven
curtains, casket beds, secret doors that
swing in and out, ghosts that roam the
house, hands that apparently come out
of the air and turn knobs — these con-
ceptions and others akin to them supply
thrills with a dramatic intensity that
keeps the attention fixed and the spec-
tator fascinated from beginning to end
of the picture.

There is no doubt but that Brude Gor-
don, continuing the quality of the art he
displays in this picture, which intro-
duces him — an English actor — to Amer-
ica, will easily keep a place well in the
front ranks of distinguished screen play-
ers. He brings a freshness and fullness
of masterful skill to the screen, and is
wholesomely good looking with a manly
sturdiness and vigor. He has been given
an unusually competent supporting cast.
May McAvoy, with whom he is herewith
co-starred, fulfills in excellent manner
the requirements of the role. Edna
Young and William Jenkins lend bright
touches of humor as a pair of old colored
servants. Eulalie Jensen, William R.
Dunn and Edward Elkas play capitally
in other important parts.

The picture is distinctly a work of
art. The patron who likes the unusual
will be enthusiastic over "The House of
the Tolling Bell." as \;ill be the one who
enjoys the working out of scenes and
effects difficult to portray. Lighting
features are a real achievement. Pic-
torial results are excellent, particularly
"close-ups," of which there are many.
The atmosphere of the neglected south-
ern farm country is capitally presented.
Titles are uncommonly well done. The
whole is strong and virile.

SYNOPSIS: The strange will of An-
thony Cole requires any relative who
would be heir to his fortune to live for a
year in his personal chamber in the man*
sion on the lone Cole plantation, with
Cole's corpse in its casket in a cupola
room above the bedroom. The tolling of
the bell that hangs in the cupola is re-
garded by the superstitious folk of the
neighborhood as the sign of death. Rela-
tives whom it summons, even in their
fear, when it tolls for the death of the
master, include his grandson, Richard
Steele, a young man, the son of a dis-

September 25, 1920 EXHIBITORS HERALD 7 j

inherited daughter. In the neighborhood
is Lucy Cole (May McAvoy), another
relative. The two young people, ignor-
ant of one another's presence there, take
up their abodes in different parts of the
mansion. Steele wins the love of Lucy
in the end by rescuing her from another
designing relative, Jules La Roque, who
seeks to marry her for the two to earn
the fortune together. There is surpris-
ing conclusion in the discovery that An-
thony Cole is not dead, after all, but
planned the test of courage and directed
it from the cupola room.

Benjamin B. Hampton's

THE DWELLING PLACE OF
LIGHT

Seven-part drama; Hodkinson.
Directed by Jack Conway.
Published in September.

OPINION: If the name of Winston
Churchill means anything to the motion
picture public, it should contribute to
the success of Benjamin B. Hampton's
new picture, "The Dwelling Place of
Light," adapted from Mr. Churchill's
novel of that name. The picturization
of a story concerning the turbulent days
precipitated upon a New England manu-
facturing town because the manager of
the factory is a ruthless, cold-blooded
man forms the basis of the story's plot.

The action drags somewhat. The
scenes contrast the wretched condition
of the strikers and the love affairs of the
factory manager (Robert McKim) and
the way in which he ruined the Butler
family, the emotional agony of the girl,
and the kindliness of the philanthropist
and philosopher (King Baggot). The
work of these three players is splendid.
They make the most of their parts.

The lesson that "The Dwelling Place
of Light" seeks to bring home is that
only in giving to others and in estab-
lishing a happy medium for the settle-
ment of disputes can the light of hap-
piness and peace be found. Exploit this
lesson as a possible solution to the labor
unrest which exists today and which
this picture sets forth. This has a real
box office value. In addition, the promi-
nence of the author, Winston Churchill,
and of the producer, Benjamin B. Hamp-
ton, should get desired results.

Besides Claire Adams as Janet Butler,
Robert McKim as Claude Ditmar. King
Baggot as Brooks Insall, the adequate
cast includes Ogden Crane as Chester
Sprole, Beulah Booker as Julia Gal-
lagher.

SYNOPSIS: Janet Butler (Claire
Adams) is secretary to Claude Ditmar
(Robert McKim), general manager of
the Hampton Mills. His chief interest
in life is women. Under another name,
Elsie Butler (Lassie Young) Janet's
younger sister, carries on an affair with
him. In due course Elsie suffers the
result of her affair with Ditmar. Ditmar
settles a thousand dollars on her, and
she leaves for Boston, where her money
is stolen. A woman takes her in. Elsie
is virtually a prisoner. She writes this
to her chum. Ditmar has become
enamoured of Janet. Because his atten-
tions become persistent. Janet leaves
him. On top of this, the factory men
demand better conditions, and Ditmar
turns them down. Brooks Insall ( King
Baggot). a member of the board and
something of a philosopher, advises him
to go slow, but Ditmar angrily refuses
to listen to caution. Insall and Janet
work among the suffering strikers, and
here they learn to love each other. Elsie's
chum shows Janet the letter about her
being a prisoner. Insall motors to Bos-
ton to get her and bring her home to
Mrs. Butler. Janet goes to Ditmar's

office to kill him. She can't. He attacks
her. Mrs. Butler rushes in, fires and,
wounds him. Janet sends her out and
remains to confront the authorities. She
is arrested for shooting Ditmar. Ditmar
recovers. He has Janet brought to him.
Unless she changes her mind and comes
to him the exact way he wants her to
come, he will tell the police who shot
him. He gives her until the next day
to think it over. Mr. Butler is killed
in the fight which ensues between the
"scabs" and the strikers. Mrs. Butkr
has seen so much disaster that she be-
comes lightheaded. Insall returns the
next day with Elsie. He shows Ditmar
up in his true colors, and not only is
Ditmar deprived of Janet but he also
loses his position with the Hampton
Mills. Insall succeeds him. The only
bright light in the Butler family is the
love affair of Janet and Insall and their
approaching marriage.

Special cast in

THE HOPE

Six-part drama; Metro.
Directed by Herbert Blache.
Published in September.

OPINION : Spectacular melodrama in
an atmosphere of British society life and
East Indian army quarters. "The Hope"
deserves a more expressive and informa-
tive title. The attraction must be adver-
tised to bring box office success.

The faith that "hope is the essence
of courage," held out against misfor-
tune by the mother of a young English
nobleman, the Earl of Ingestre, whose
impaired fortune is one item that brings
difficulties to oppose his intention to
marry Lady Brenda, is the suggestion
made in the title. The two are members
of a segment of British aristocracy pos-
sessed of more social prestige than funds.
The power of a money lender to play
them to the social advantage of his
daughter results in bringing the greatest
trouble of all down upon her own head.

Vivid pictures of life in England, East
India and Italy form the background of
the play, with the frequent interjection
of spectacular features that should get
over. There is an earthquake in Italy
with scenes of a volcano in action and
the cracking, crumbling and falling of
buildings. A battle in the Indian coun-

try hills at Khyber Pass between British
riflemen and insurgent natives offers
more excitement.

Jack Mulhall plays the part of the
young Lord in agreeable manner. Ruth
Stonehouse as Olive Whitburn and
Marguerite de la Motte as Lady Brenda
Carlyon carry the important feminine
roles in capital way. Frank Elliott is
well cast as the villainous Hector Grant,
and the part of Michael Whitburn is
given notable interpretation^ by Herbert
Grimwood.

The play is a screen adaptation of a
Drury Lane stage success. The use of
East Indian draperies and costumes
would make appropriate lobby adorn-
ment in exploitation of the picture.

SYNOPSIS: Michael Whitburn,
blackguardly usurer, assuming for busi-
ness purposes the name of Milton Dud-
ley, keeps his daughter Olive in ignor-
ance of his profession. He arranges with
the Duchess of Remington to sponsor
Olive socially — the price that he asks for
not forcing payment of her debt to him.
At the home of Harold. Earl of Ingestre,
fiance of Lady Brenda Carlyon, Olive
meets Captain Hector Grant, a society
rake. He knows her identity and threat-
ens her father with disclosure unless fie
is reimbursed with loans. The quartet
meet again in India, where the two men
are in the King's Rifles. Grant deceives
Olive into a secret marriage, refuses to
acknowledge her as his wife and drives
her from him with revealing her
father's secret. He renews his siege for
the heart of Brenda, who previously
spurns his affections, and leads her to
believe that the Earl is the husband of
Olive. Searching for her to, discover the
real truth, Ingestre finds Olive in Italy.
An earthquake kills Grant on his way to
make reparation, and Lady Brenda
learns the real situation.

Signs With Special Pictures

Arthur G. Hopkins, title writer, has
been signed to work exclusively for the
Special Pictures Corporation. Mr. Hop-
kins wrote the subtitles for "Seven Years
Bad Luck," Max Linder's American-
made feature length comedy, and is said
to have refused several offers from east-
ern producers to work with Special Pic-
tures in Southern California.

EXHIBITORS HERALD

September 25, 1920

Norma Talmadge in

THE BRANDED WOMAN

Six-part drama; First National.
Directed by Albert Parker.
Published in September.

OPINION: In "The Branded Woman"
Norma Talmadge again demonstrates her
great emotional ability and the charm of
her personality. The story itself is so-
ciety drama developed along the lines
of a near tragedy that almost results be-
cause of an indiscreet marriage, a dis-
solute parent, and a beautiful daughter.

As the daughter, Miss Talmadge
shoulders the brunt of the burden of
this picture. The star is charming and
convincing, despite the frailty of her
role.

Albert Parker, who directed the pic-
ture, as well as writing the scenario with
Anita Loos, has for the most part util-
ized the opportunities ottered by the
story. The lightings are excellent, and
the interior scenes very good.

Miss Talmadge has splendid support.
In Percy Marmont, as Douglas Cour-
tenay, and Vincent Serrano as "Velvet"
Craft, she has two foils which enable her
to show her emotional capabilities to
good advantage. George Fawcett as
Judge Whitlock, has a small part, which
he makes the most of at all times.

The adequate cast includes Miss Tal-
madge as Ruth Sawyer, Percy Marmont
as Douglas Courtenay, Vincent Serrano
as "Velvet" Craft, George Fawcett as
Judge Whitlock, Grace Studdiford as
Dot Belmar, and others.

SYNOPSIS: Ruth Sawyer is the un-
happy victim of a notorious marriage
between her parents. Judge Whitlock.
her grandfather, disowns his son and
makes the wife, "Dot" Belmar, swear
never to claim her daughter. The Judge
adopts Ruth under the name of Sawyer,
and is known to her only as her guard-
ian. The story proper opens with Ruth
in a stylish boarding school. "Dot" Bel-
mars is now associated with "Velvet"
Craft in running a gambling house
"Dot" decides to hit at the Judge through
Ruth. Accordingly, she breaks her
promise and goes to see the girl. She is
recognized as a notorious woman, and
Ruth is dismissed as an undesirable pupil.
Her mother takes her to the gambling
den, and initiates the girl into its loath-
some secrets. When the Judge returns

GLADYS GEORGE,
Who li.i- n prominent rt>l«* In "Hommpun
Kolka," n ThonuiN II. in. . production
distributed l>> k««o<-lnt«-d I'nidiii'rrK. Inc.

from Europe, he goes for Ruth im-
mediately and saves her from the de-
gradation of such a life. Later he has
the place closed. Ruth is broken up
over her branded name. The Judge in-
troduces her to Douglas Courtenay, a
youthful British diplomat. Douglas is
recalled to Paris, where a valuable post
is awarded him. The Judge and Ruth
cross on the same ship, and the inevitable
happens. Following her grandfather's
advice, Ruth does not tell Douglas her
story. Several years pass, Ruth and
Douglas are very happy with their baby
daughter in Paris, where Douglas is ad-
vancing steadily. And then "Velvet"
Craft enters into Ruth's life again. Ruth
has to give him money to buy his silence.
She slips, however, when she gives him
several large pearls from her necklace
and the firm from whom her husband
bought it finds this out when Douglas
takes the necklace to them for them to
add two more pearls. The jewelry
house puts a detective on Ruth's trail
and also on Velvet's. In the end Ruth
is forced to confess. Douglas puts a
wrong light on her explanation, and says
his faith in her is destroyed. She re-
turns to her grandfather's home, where
several months later, Douglas, thor-
oughly repentant, finds her, and hap-
piness reigns once more.

Max Linder in

SEVEN YEARS BAD LUCK

Five-part comedy; Linder.
Directed by Max Linder.
Publication not fixed.

OPINION: Max Linder, the French
comedian, has in his first independent
five-reel production presented the com-
edy world with a "different" type of fun
film.

It is characterized by lightning-like
action, new pieces of comedy business,
new situations, and the subtitles by
Arthur G. Hopkins are worthy of spe-
cial mention for their brilliancy.

The comedy is a subtle blend of the
slapstick and the parlor type, with the
latter predominating. Linder himself is
in practically every scene, and does some
clever acting in his changes of ehar-
acterizations.

It is a fun film that will please any
audience, even the most blase metropoli-
tan first nighters. One of its charms is
that it seems more like a two-reeler than
a five, because of the snappiness of the
action.

It concerns the adventures of a young
man, who after a night at the bowl
breaks a large cheval glass, and then
starts his "Seven Years Bad Luck."
Everything befalls him from being run
over by automobiles to being bedfellow
to a group of angry lions.

The comedy has a well-sustained plot,
and Linder has resorted to trick photog-
raphy and double exposure effects with
rarity.

It is probable that Linder has been
forgotten by many theatregoers, but
"Seven Years Bad Luck" will put him
on the cinema comedy map with both
feet for some time to come.

The title should suggest first-class ex-
ploitation possibilities to any live ex-
hibitor.

Mr. and Mrs. Carter De Haven in

KIDS IS KIDS

Two-part comedy; Paramount.
Published in September.

OPINION: The lively troubles of a
young couple who — to their misfortune —
are known to be "fond of children," 0C7
cupy the footage of the present comedy
comfortably.

Because of this repute they have the

questionable privilege of taking care of
a neighbor's child whose flowing curls,
his mother's pride and joy, are sacrificed
on the altar of amusement for several
energetic youngsters that the couple
shelter when an orphan asylum burns.
A series of mischievous maneuvers on
the part of the youngsters take their
guardians in continual chase after them,
upstairs and down, to their great weari-
ness and to considerable damage to
themselves and their belongings. There
is a climax when the row of kiddies
range themselves in their hosts' bed and
leave the two to spend the night on a
hard sofa.

The picture should appeal to those
who like comedies with child actors, and
the amateur horticulturists who have
struggled themselves with their first
gardens will appreciate the opening
reel's efforts of Jack and Jill to plant a
plot.

Chester players in

A FRESH START

Jwo-part comedy; Educational,
ublished in August.

OPINION: Here is a comedy that
will be howled to success everywhere. It
goes boldly beyond the pale of the popu-
lar trained dog and monkey picture and
introduces a couple of real and lively
lions who lash their tails and cavort
around a hotel in a way that produces
some of the best fun that months have
produced in the comedy line.

The fresh start is made when the two
leading crooks leave prison, relieving the
warden in their last embrace of his val-
uables. They fall in with his wife, and
there follows a series of wild scenes
with first one and then the other caught
with her in compromising situations by
the pursuing husband.

Film New Torchy Comedy
Appropriately On Beach

"Torchy at the Beach," the working
title of the fourth "Torchy" comedy, pro-
duced by Master Films, Inc., and issued
through Educational exchanges, is ap-
propriate, for a greater portion of the
scenes for this picture are being made
at Long Beach by Johnny Hines and his
company.

Interior scenes are being made at the
Thirty-Eighth Street studio. About two
weeks more work remains to be done on
the comedy, and work then will be
started on the fifth. "Torchy in High,"
issued by Educational the week of
Sept. 5.

Howard McCoy, Minnesota
Manager, in New Orleans

NEW ORLEANS, LA.— Howard W.
McCoy has become manager of the
Palace theatre, the position vacated by
Ben Piazza who is now manager of the
St. Charles Orpheum. Mr. McCoy
comes to New Orleans from St. Paul,
Minn., where he managed the Schubert
theatre.

DEAD MEN
TELL NO

September 25, 1920 EXHIBITORS HERALD 77

1
1

With the Procession in Los Angfeles

wmnnuiouwBnntimniiisiiraiiinimfflm^^ HcLYYy H a.TTXTTXOt\d Bcol^

Mary Pickford has assembled a notable
staff for her forthcoming production.
Frances Marion, author of the story, will
direct. She will be assisted by Al Wuerker.
Louis Howard, formerly studio manager
for Lois Weber, has been engaged as pro-
duction manager. Stephen Gosson, form-
erly technical man with Selznick and who
won the world's competition for archi-
tectural designing, will be technical direc-
tor. Henry Cronjager, recently first cam-
eraman for Marshall Neilan will handle the
photography.

* * *

William A. Vanderlyn has been ap-
pointed art director for King Vidor pro-
ductions. He was formerly with Griffith,
Thomas Ince, Selznick and Clara Kimball
Young.

* * *

Virginia Fox has been signed by Metro
as leading woman for Buster Keaton. She
served her comedy apprenticeship with
Sennett.

* * *

Edward McWade has been given an im-
portant character role in Metro's picturiza-
tion of "The Marriage of William Ashe."

* * *

Jack Holt has been signed to play the
lead in the new Mary Miles Minter picture,
scheduled to start early in September.

* * *

Charles West, who has been seen in
support of Monroe Salisbury and other big
stars who require a peculiar type of
"heavy" has been cast for the role of "Tom
Denning" in "The Witching Hour," now
being produced as a William D. Taylor
Realart Special.

* * *

The work of Roy Stewart in "The
Money Changers" was the feature of the
preview of that picture held here at the
Windsor Theatre in Hollywood. Filmed
by Benjamin B. Hampton from the novel
by Upton Sinclair, the story gives excellent
opportunity to other members of the cast
including Robert McKim, Claire Adams,
Edward Piel and George Webb.

* * *

Gladys Brockwell is to be seen in a
forthcoming Edgar Lewis production, "The
Sage Hen."

* * *

Lillian Langdon, widely known char-
acter player, beat a profiteering landlord
in court. He kited the rent and tried to
evict her when she refused to pay the un-
just increase.

* * *

It is not quite certain when Bessie Love
will begin her work on Dickens' "Old
Curiosity Shop." In the meantime she is
resting at her home in Laurel Canyon,
Hollywood.

* * *

With her seventh First National attrac-
tion, "The Second Latchkey" completed.
Katherine Mac-Donald is taking a short
vacation.

* * *

Some of the most spectacular and beau-
tiful dances ever filmed are being put on
by Marion Morgan in connection with
Allen Holuhar's initial independent produc-
tion for First National titled, "Man, Wo-
man. Marriage."

* * *

Charles Ray will rattle around the out-
skirts of his studio on a narrow gauge rail-
way especially built for the small town
scenes of "Nineteen and Phyllis," his
forthcoming First National picture. The

Making Two Reelers

TOM SANTSCHI
Soon to be ntarred in a neries of fifteen
two reel Western productions. (jnn
J. AVilllnnm in making; them; Pathe will
dintrlhnte.

star will vary his "rube" role in this picture
by appearing as a village Beau Brummel,
yellow shoes, brindle derby n' everything.

* * *

Sidney Franklin has taken his troupe
to the Brunton studios where work will
continue on "Parrott and Company," his
initial feature for First National distribu-
tion.

* * *

Alice Lake is back in the film colony
after a vacation at the beach. Her latest
picture, "Body and Soul" has been com-
pleted by Metro and she is soon to start
on another.

* * *

With several thousand feet of lake and
forest exteriors for "The Trail of the Axe."
his forthcoming independent production,
DrsjiN Farnum is back at the Brunton
studios. The star spent several weeks on
location near Fort Bragg, California.

* * *

Hugh Fay, well known comedian, estab-
lished a precedent recently when he in-
sisted that a clause specifying that he would
not be a target for custard pies, be in-
serted in his contract. Fay gave as his
reason his belief that the slap-stick comedy
is on the decline and that the "dressed-up"
mirth-reel will be the thing of the future.

* * *

Tom Mix and Billy Elmer re-staged the
well known William Tell stunt on the Fox
lot during the filming of "The Prairie
Flower." With Elmer playing the role of
the sheriff. Mix picked four buttons from
the "heavy's" vest with his six shooter.

"Forbidden Fruit" is announced as the
title of Cecil B. DeMille's forthcoming
feature now under production at the Lasky
studio. Agnes Ayres, Forrest Stanley,
Clarence Burton, Theodore Kosloff, Kath-
ryn Williams, Theodore Roberts. Julia
Faye, Shannon Day and Bertram Johns are
in the cast.

* * *

Wellington Wales, business manager of
the Marshall Neilan studio, plunked a
bucket down into the old-fashioned weTl in
his back yard and drew up a load of oil.
Great excitement by Wellington Wales.
"Hello, Pop," observed Wellington, Jr.,
"I'm playing oil man," whereupon the young
hopeful poured another gallon of good
lubricating oil into the well and blew up
one perfectly good dream of wealth

* * *

Herbert Standing, veteran of stage and
screen, has returned to work after an ac-
cident that confined him to his home for
several months. He is supporting Wanda
Hawley in a new Realart production

* * *

Walter Perry has been selected by
Metro to enact the comedy detective role
in "Cinderella's Twin," Viola Dana's new
Metro starring picture. Perry is a veteran
character actor and has seen service with
Triangle and other pioneer companies

* * *

Monroe Salisbury and his mother have
joined the colony of photoplayers domi-
ciled for the fall and winter at the Holly-
wood hotel. The hostelry's weekly hops
resemble a ballroom set in which prac-
tically all the stars of the movie world par-
ticipate.

* * *

Universal City boasts of the youngest
high executive in filmdom. He is Irving
Thalberg, who shares with Isadore Bern-
stein, production manager, responsibility
and credit for the conduct of the big plant.
Thalberg was formerly Carl Laemmle's
private secretary. When Mr. Laemmle left
for Europe he named him as his personal
representative.

* * *

"One a Minute," the stage success by
Fred Jackson, who wrote "The Naughty
Wife" and other Broadway comedies, has
been selected by Thomas H. Ince as the
next starring vehicle for Douglas
MacLean.

* * *

In the absence of J. D. Hampton in the
East, the responsibility of studio manage-
ment has fallen upon Henrv King, the
director. He is also directing' H. B. War-
ner in a screen version of "When We
Were Twenty-one."

* * *

Dorothy Phillips is considering a trip
to Honolulu when "Man, Woman, Mar-
riage." her First National super-feature, is
finished by Allen Holubar. She is in
need of a rest after the strenuous day and
night work of the past few months.

* * *

Irving Cummings has been signed by Uni-
versal to play opposite Carmel Myers in
"The Orchid." Cummings is now in New
York, but will leave immediately for the
coast.

* * *

Violet Clark, well known scenario
writer, has been engaged by Thomas H.
Ince as a screen scribe. She will leave
New York for Los Angeles soon.

DEAD MEN TELL NO TALES

EXHIBITORS HERALD

September 25, 1920

Reading The Ouija Board

■With J. B.

New York City, Sept. 14, 1920.
Arthur Kane has been busy paging
furniture and statuary for his new estate
at Larchmont, N. Y. Mr. Kane expects to
become lord of the Manor about October 15.

* * *

. Joe Sameth is covering the territory like
a blanket of dew and "Youth's Desire" will
soon be showing in every state in the Union.

* * *

"Si" Griever of Chicago is in New York
buying pictures and selling at the same
time. Keeps him stepping but he can do a
hundred in ten flat.

* * *

Eddie Bonns was in Omaha last week,
having completed the first leg of a run to
the coast. The Alamo Boat Club, of which
Eddie is Rear Commodore and scorer,
held its fall regatta on Sunday. Eddie
was greatly missed.

Charlie Chaplin and brother Sid are at
the Claridge but they are as hard to ap-
proach as a wampus. Probably been shot
at before.

* * *

Percy Dubb says "If Jack Pickford had
remained on the magic rug at the Los
Angeles hotel the family name might not
have been dragged in the mire of Mont-
martre."

* * *

Harry Nichols, Exhibitors Herald spe-
cial road man. arrived in New York this
week. Harry is one of the fastest workers
in his line in America and when it comes to
percentages he has "Babe" Ruth backed off
the boards. Philadelphia exhibitors are now
being Xichol-plated for Exhibitors Herald.

* * *

George Blaisdell, who has held down the
editorial chair on the M. P. World for
some time, grabbed his hat off the hook
last Tuesday, September 7, and said he was
through. His resignation took effect at once.

* * *

The N. A. M. P. I., after sparring for
time a week, will get together this week.

* * *

George Trendle, who looks after the
Kunsky interests in Michigan, was a Rialto
visitor last week. Harry Scott was with
him.

* * *

Arthur James, it was announced at a
dinner given at the Biltmore hotel by the

owners of the M. P. World, will assume
charge of that publication's editorial staff
as editor-in-chief. He will give up his
motion picture publicity bureau, which has
offices in Chicago and Los Angeles.-

Jewish New Year Is

Observed at Capitol

(Special to Exhibitors Herald)

NEW YORK, Sept. 14— A special
number, in recognition of the Jewish
New Year, "Rosh Hashonah," which oc-
curs on Sept. 13 and 14, is being pre-
sented at the Capitol theatre during the
present week. The Invocation sung in
the religious services and Kol Nidre,
whose musical qualities have given it a
recognized position in concert repertoire,
are the selections.

The Capitol soloists, Marie Stapleton
Murray, Melanie Verbouwens, Sudworth
Frasier and Bertram Peacock, sing the
chant. Helen Scholder, celliste, who
made her first appearance at the Capitol
theatre last week after a two-year con-
cert tour of Europe, plays the Kol Nidre
solo. The quartette is appropriately
garbed in the traditional gowns and an
imposing setting, built around a huge
tablet of the ten commandments, is de-
signed by John Wenger.

"Way Down East"
On Third Week In
New York Theatre

NEW YORK, Sept. 14.— D. W. Grif-
fith's "Way Down East" has entered
upon its third week at the Forty-fourth
Street theatre, where Mr. Griffith's new
colors, lights and effects are creating an
entirely new following for this rural play
of New England life. The introduction
of a special prologue and the display of
gorgeous gowns and furs has rejuvenated
this old classic of the American stage.

The cast, headed by Lillian Gish and
Richard Barthelmess, includes Lowell
Sherman, Burr Mcintosh, Mary Hay
and Mrs. Morgan Belmont. "Way Down
East" is shown twice daily, including
Sundays, at 2:15 and 8:15.

Hemmer Executives
Study Public Tastes

Service Corps Are Sent Out
to Question Patrons of
Film Theatres

Executives of Hemmer Superior Pro-
ductions, Inc., have established a service
corps, through which it hopes to keep
in close touch with the changing tastes
of theatre audiences so that Hemmer
productions can have a timely appeal,
which many pictures lack.

Question Theatre Patrons

The campaign opened by sending out
five groups to visit New York theatres
and quizz patrons as to their likes and
dislikes. Considerable data of value was
compiled, it is announced.

Mr. Hemmer was elated when dis-
cussing the outcome of the first effort of
the enterprise and said that he was con-
sidering plans for its extension.

"We are trying to reduce to as exact
a science as possible a system whereby
we will be able to learn what the peo-
ple want in the way of a motion picture,"
he said. "We feel also that we have
attained some measure of success as a
result of our trial of the system.
Receive Courteous Answers

"All persons approached by the corps
during the tour gave frank expressions
of opinion and although they were un-
aware as to the purpose of the interro-
gations, the questioners carried out their
work so tactfully and diplomatically that
no difficulties were experienced whatso-
ever. Men and women alike were quizzed
and in every case courteous and helpful
information was forthcoming."

St. Louis House Sets

" Humor esq ue" Record

(Special to Exhibitors Herald)
ST. LOUIS, Sept. 14.— A careful
checking shows that 7,000 persons paid
to see "Humoresque" at the Delmonte
theatre opening here Labor Day. This
establishes a new national record for the
picture. Orchestra Hall, Chicago, had
the best previous day.

Dead Men Tell No Tales

ALBERT EL. SMITH

presents

TRUMPET ISLAND

ATOM TERRISS PRODUCTION

JTfom the Story by GOUVERNEUR MORRIS

Gated % LILLIAN and GEORGE RANDOLPH CHESTER

A Vitagraph Super-Feature

September 25, 1920

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did for the other fellow, thereby getting the only possible guide to box office values. Address "What The
Picture Did For Me." EXHIBITORS HERALD, 417 S. Dearb orn St., Chicago.

First National

Don't Ever Marry, a Marshall Neilan
production. — Excellent summer bill. A
whirlwind comedy. Neilan is some pro-
ducer. Good business and satisfied all.
Two days. — Elmer Ham, Gaines theatre,
Irvine, Ky. — Transient patronage.

Yes or No, with Norma Talmadge. —
Good picture. Many compliments on it
from my patrons. One of the' star's
best pictures. Explain title in your ad-
vertising. It is a little doubtful to guess
what it means. — Charles H. Ryan, Gar-
held theatre, Chicago, 111.

Married Life, a Mack Sennett produc-
tion.— Big business seven days. Gave
universal satisfaction. — H. C. Horater,
Alhambra theatre, Toledo, O. — Transient
patronage.

Don't Ever Marry, a Marshall Neilan
production. — Excellent comedy-drama.
Ran packed houses on it. Everybody
greatly pleased with it. — Nemic &
Strombo, Auditorium theatre, Stillwater,
Minn. — Neighborhood patronage.

A Temperamental Wife, with Con-
stance Talmadge. — Not nearly as good
a^ Virtuous Vamp and did not draw as
well. Constance does not draw for us as
she ought to. — W. H. Creal, Suburban
theatre, Omaha, Neb. — Neighborhood
patronage.

Polly of the Storm Country, with
Mildred Harris Chaplin. — Good picture,
but star is not very popular here. Aver-
age business. — Paul L. Shew. Wonder-
land theatre, Clinton. Ind. — General pat-
ronage.

The Woman Gives, with Norma Tal-
madge.— Norma Talmadge always a
great card here. Big business two days.
First National sure leading the held in
money getters. — Elmer Ham. Gaines
♦hcatre, Irvine. Ky. — Transient patron-
age.

The Love Expert, with Constance Tal-
madge.— This production and In Search
of a Sinner not as good as the star's
other First National pictures. — Custer
Carland, Victoria theatre, Frankfort,
Mich.

The Fighting Shepherdess, with Anita
Stewart. — A hue picture in every respect.
Pleased everybody. They are giving this
star the proper vehicles at last and she
certainly makes good. — J. H. Vaughan,
New Orpheum theatre, Maquokcta, la.
■' Polly of the Storm Country, with
Mildred Harris Chaplin. — Played this
with Harold Lloyd in High and Dizzy.
Record-breaking business. Lloyd got the
money and put over Harris seven days.
— H. C. Horater, Alhambra theatre, To-
ledo, O. — Transient patronage.

The Yellow Typhoon, with Anita
Stewart. — No exhibitor can make a mis-
take on this one. Star is always good,
and her dual role characters in The
Yellow Typhoon arc splendid. Will
stand extensive publicity. — Geo. E. Sim-
mons, Avonia theatre, Avon, 111.

Human Desire, with Anita Stewart. —
Good attendance but did not please 40
per cent. Star not appealing in this
characterization and theme not especially
attractive excepting possibly to a few
women. — T. C. Shipley, Essaness thea-
tre, Rushville, Neb. — Small town pat-
ronage.

The Woman Gives, with Norma Tal-
madge.— Just half way fair. — Herman
Blomeke, Opera House, Springfield,
Minn. — Home patronage.

Fox

The Square Shooter, with Buck Jones.
— An excellent Western picture. I can't
see how any exhibitor could knock this
picture. If you want something in West-
ern don't miss this one. See for your-
self. Great drawing card. — A. J. Steg-
gall, Opera House, Fayette, la.

Love's Harvest, with Shirley Mason.
— Not quite up to standard of Molly and
I, yet a picture that sends them all away
satisfied. — W. C. Read, Patriot theatre.
DeKalb, Texas. — Small town patronage.

Should a Husband Forgive? with
Miriam Cooper. — A real special. Any-
one ought to make good on this. — Her-
man Blomeke. Opera House, Springfield,
Minn. — Home patronage.

Wings of the Morning, with William
Farnum. — Get this one if you like to
have your patrons stop at the box office
and tell you, "That was a fine picture."
It certainly is, and more than pleased.
— Chancellor Bros., Dreamland theatre,
Arcanum, O. — Neighborhood patronage.

Sink or Swim, with George Walsh. —
Just an ordinary picture. Don't boost it
too much. — Preston Bros., Empress
theatre. Rockwell City, la.

Her Elephant Man, with Shirley Ma-
son.— Very good production, but not as

good as we were led to believe. How-
ever, it drew a big crowd in spite of a
rain. Put it over at regular admission
and advertise it. It will get you the
money. — H. A. Larsen, Majestic thea-
tre, Oakland, Neb. — Small town patron-
age.

Her Elephant Man, with Shirley Ma-
son.— A fine picture. One that pleased
young and old. Advertise it to the limit.
You caa't go wrong. — A. J. Steggall,
Opera House, Fayette, la.

Wolves of the Night, with William
Farnum. — This is a good one and drew
big business for two days. Farnum is
well liked. — Chancellor Bros., Dream-
land theatre, Arcanum, O. — Neighbor-
hood patronage.

Molly and I, with Shirley Mason. —
One of the best pictures we have ever
shown. Boost it to the limit. — W. C.
Read. Patriot theatre, DeKalb, Tex. —
Small town patronage.

The Orphan, with William Farnum. —
For a real Western it's a knockout.
Plenty of action and good story. Will
pay to play two days, as many will
come and see it for the second time. —
H. A. Larsen, Majestic theatre, Oakland,
Neb. — Small town patronage.

The Terror, with Tom Mix. — A good
Western, as usual. The biggest house
on Mix yet. Mix is a sure bet with
us. — Peter Krauth, Denison theatre.
Dcnison, la. — Neighborhood patronage.

Goldwyn

The Strange Boarder, with Will Rog-
ers.— The more we get of Will Rogers,
the more we want of him. This picture
is a dandy and did better business for
us than any of the others we have
played. — W. H. Creal, Suburban theatre,
Omaha, Neb. — Neighborhood patronage.

What Every Exhibitor Knows

Every exhibitor knows that his box office provides the finances 1
of the entire industry.

Every exhibitor knows that the checks he signs pay the costs of 1
production and distribution.

Every exhibitor knows that the volume of his box office income 1
depends directly upon the quality of his show.

Good pictures are absolutely essential to the enduring prosperity
of the box office.

Producers can improve their product only as rapidly as they are
shown past shortcomings and accomplishments.

Every subscriber to EXHIBITORS HERALD owes it to the j
industry to take an active part in the advancement of the motion pic-
ture by bringing his findings to the attention of the trade at large in
this department.

iiiiwim!

EXHIBITORS HERALD

September 25, 1920

Dangerous Days, with a special cast.
— Good picture. — L. M. Browne. Ma-
jestic theatre, Ponca City, Okla.

Partners of the Night, with a special
cast — This is exceptionally good, but
did not get any business for me. — Peter
Krauth. Denison theatre, Denison, la. —
Neighborhood patronage.

The Brand, with a special cast — If
your people like Northern plays, then
try this. It's a good Northern play.
Raise your admission — it will stand it.
We made the mistake and did not con-
sequently did not get the attendance.
— H. A. Larson, Majestic theatre, Oak-
land. Neb. — Small town patronage.

The Road Called Straight, with Louis
Bennison. — Here is one that will please
most any audience. It is along the
same line as all his plays. A good
moral to it. — Jno. I. Saunders. Cheney
theatre. Cheney. Kans. — Neighborhood
patronage.

Sis Hopkins, with Mabel Normand. —
Just a fair program picture. Pleased
about 75 per cent. — L. A. Hasse. Ma-
jestic theatre, Mauston. Wis. — Neigh-
borhood patronage.

Upstairs, with Mabel Normand. —
Good. Many patrons said it was better
than Mickey. Book it. — Mrs. Ida B.
Rowe, Opera House, Eddyville, la.

The Gay Lord Quex, with Tom Moore.
— The poorest of Tom Moore's pictures.
Slow and draggy action holds the pic-
ture down. Perfect cast and production
keeps the picture from being a total
failure. — W. H. Creal. Suburban thea-
tre, Omaha, Neb. — Neighborhood pat-
ronage

Hodkinson

The Sagebrusher, with Roy Stewart. —
A splendid Western full of entertain-
ment.— E. A. Armistead. Alamo theatre.
Newnan. Ga. — Small town patronage.

Live Sparks, with J. Warren Kerrigan.
— This is a good Kerrigan picture. Much
better than $30,000. They like J. War-
ren, so give him good stories. — Chancel-
lor Bros.. Dreamland theatre. Arcanum.
O. — Neighborhood patronage.

The Volcano, with Leah Baird. — A
beautiful girl. Well acted picture, but
nothing to the plot. — Hackett & Krauss.
Hackett's theatre. Port Gibson. Miss. —
Neighborhood patronage.

$30,000, with J. Warren Kerrigan. —
Fine business and star great, but story
is not strong enough for him. His last
few pictures have been very weak. —
Paul L. Shew, Wonderland theatre.
Clinton, Ind. — General patronage.

The White Man's Chance, with J.
Warren Kerrigan. — Picture fairly good.
— E. A. Armistead, Alamo theatre. New-
nan. Ga. — Small town patronage.

Metro

A Chorus Girl's Romance, with Viola
Dana. — Great for box office and enter-
tainment. Nuff said. — L. M. Brown;.
Majestic theatre, Ponca City, Okla.

Shore Acres, with Alice Lake. — A 100
per cent production. A real story well
played. Edward Connelly as Uncle Nat
Berry did the finest piece of character
work ever screened. He stamps his in-
dividuality indelibly upon the mind. One
can never forget him. Alice Lake is
easy to look at and hard to forget Bill
it strong and play it for an extended
run at advanced prices. It will stand
up for any claims you make for it.
Everybody satisfied. — J. C. Jenkins.
Auditorium theatre. Neligh. Neb. —
Neighborhod patronage.

A Modern Salome, with Hope Hamp-
ton.— I could not begin to handle the
crowd. Perhaps they expected some-
thing else in the story. However, they
seemed to be pleased. You can't go
wrong on Metro special. — Tack Cairns.
Brooklyn theatre. Detroit. Mich. — Neigh-
borhood patronage.

Lombardi Ltd., with Bert Lytell. —
Failed to make expenses with this pic-
ture, although star is well known and
liked. It seemed to please those who
saw it. — A. N. Miles, Eminence theatre.
Eminence. Ky.

Should a Woman Tell? with Alice
Lake. — This is a dandy picture. It ap-
peals to all classes. The kind of picture

the better class likes well. It gets the
men also. Metro is sure putting out
some A-l pictures. You can't go wrong
with Metro. They get the money at the
window. — Ellis Irvin. Cozy theatre. New-
kirk. Okla. — Neighborhood patronage.

Burning Daylight with Mitchell Lewis.
— A real honest-to-goodness picture.
With a few exceptions it follows the
book. It is a big treat to any audience.
Go now and book it It's great. — Jack
Cairns. Brooklyn theatre. Detroit, Mich.
— neighborhood patronage.

The Gold Cure, with Viola Dana. —
Fine picture. Everybody liked it. Fuli
of laughs. — A. J. Steggall. Opera House,
Fayette. Ia. — College town patronage.

The Way of the Strong, with Anna Q.
Nilsson. — Splendid. Had scores of com-
pliments on it. It. with Lloyd's Haunted
Spooks, brought me a full house. — A. N.
Miles. Eminence theatre. Eminence. Ky.

Shore Acres, with Alice Lake. — Pic-
ture pleased greatly. Had the most
wonderful storm and wreck scenes,
which made the picture. — Custer Car-
land, Victoria theatre, Frankfort. Mich.

Paramount

You're Fired, with Wallace Reid. —
Good comedy for Reid. — Herman
Blomeke. Opera House. Springfield,
Minn. — Home patronage.

Why Change Your Wife? a Cecil B.
DeMille production. — Perfect picture.
Lavishly staged, and pretty gowns adorn
the stars. Class A picture that you can
faithfully recommend to your patrons.
— Charles H. Ryan, Garfield theatre,
Chicago. 111.

Double Speed, with Wallace Reid. —
Boost this one. It's a fine comedy-
drama. — Preston Bros., Empress theatre,
Rockwell City. Ia.

The Roaring Road, with Wallace Reid.
— -Good all-around clean picture for the
entire family and just about the best
one we ever ran of Reid's. Rain spoiled
attendance. — A. N. Miles. Eminence
theatre. Eminence. Ky.

It pays to Advertise, with Bryant
Washburn. — Good comedy-drama. How-
ever, not the star's best picture. — Merle
Rhoda. Palace theatre. Royalton, Minn.
— Small town patronage.

The Tree of Knowledge, with Robert
Warwick. — A very good picture. Kath-
lyn Williams is really the star. She
runs away with the show. A perfect
cast and almost a perfect picture. — W.
H. Creal. Suburban theatre. Omaha.
Neb. — Neighborhood patronage.

The Woman in the Suitcase, with Enid
Bennett. — A pretty good picture. Miss
Bennett takes the leading role real well.
A picture with which you can use some
real catchy advertising. — Strombo &
Nemic, Auditorium theatre. Stillwater,
Minn. — Neighborhood patronage.

THRILLS AND SUSPENSE IN "BRIDE 13

Scene from the William Fox fifteen part serial which was directed by Richard
Stanton from E. Lloyd Sheldon's story.

September 25, 1920

EXHIBITORS HERALD

His Wife's Friend, with Dorothy Dal-
ton. — We cannot bring them in with this
star. This picture is poor. — Preston
Bros., Empress theatre, Rockwell City,
la.

Bill Henry, with Charles Ray. — Yery
good picture. Ray brings me good busi-
ness.— C. E. Belden, Midway theatre.
Mogollon, X. M. — Mining Camp patron-
age.

Uncle Tom's Cabin, with Marguerite
Clark. — Good picture to be run in a
negro theatre. Should not be run any-
where else. — Palace theatre. Mound Citv,
111.

The Poor Boob, with Bryant Wash-
burn.— Good. Makes a nice, reasonable
picture to show with serial. — A. X.
Miles, Eminence theatre. Eminence, Ky.

You're Fired, with Wallace Reid. —
Reid always pleases. Draws big crowds
and worked hard to please, which he al-
ways does. — Tack Cairns. Brooklyn
theatre, Detroit, Mich. — Xeighborhood
patronage.

Extravagance, with Dorothy Dalton.
— I always like Dorothy and she was
fair in this. — Herman Blomeke. Opera
House. Springfield, Minn. — Home pat-
ronage.

The Busher, with Charles Ray. — A
dandy baseball picture which drew the
largest Saturday night crowd we've had
in months. — W. H. Creal. Suburban thea-
tre. Omaha. Xeb. — Xeighborhood pat-
ronage.

Doable Speed, with Wallace Reid. — A
gqod picture, although not up to Reid's
other pictures. Star and title will draw.
— Strombo & Xemic. Auditorium thea-
tre. Stillwater. Minn. — Xeighborhood
patronage.

Ill Get Him Yet, with Dorothy Gish.
Just a good program picture. Dorothy
is well liked in our house. — C. H.
Thomas, Community theatre. Galva, la.
— Small town patronage.

The Vamp, with Enid Bennett. — A very
pleasing picture, but the war part spoiled
the effect. — I. W. Williams. Cozy theatre
Checotah. Okla. — Xeighborhood patron-
age.

The Romance of Happy Valley, a D.

W. Griffith production. — As all of Grif-
fith's productions ending too sad and
gruesome. Good but failed to register.
— Hackett & Krauss. Hackett"s theatre.
Port Gibson, Miss. — Xeighborhood pa-
tronage.

Nugget Nell, with Dorothy Gish. —
Here's a star with pep that pleases the
people who come. Isn't known, so doesn't
draw. — S. C. Yale, Pictorium theatre.
Dennison. O.

Come Out of the Kitchen, with Mar-
guerite Clark. — Fair. Eugene O'Brien
supports Miss Clark in this. That may
be a good drawing card. — Cowan Old-
ham. Dixie theatre. McMinnville. Tenn.
— Xeighborhood patronage.

Pathe

Passersby, with Herbert Rawlinson. —
J The best picture under Blackton ban-
ner. A truly wonderfully directed pic-
ture which fully pleased everyone. Good
business for the one day. — Mrs. J. A.
Dostal. Ideal theatre. Omaha. Xeb. —
Xeighborhood patronage.

Simple Souls, with Blanche Sweet. —
A nice little picture that will satisfy.
Xothing great but it pleases and is good
entertainment where you change your
program nightly. — Charles H. Ryan.
Garfield theatre, Chicago, 111.

The Right to Lie, with Dolores Cas-
sinelli. — A fair picture, but star does

She 's Grown Up

LILA LEE
Who used to be knonn as "Caddlrn" on the
vaudeville itiee, is quite a younc lady
now. Did you see her in "The Prince
\ hap." th*- Paramount feature, starring
Thomas Meighnn?

not draw well here. — Strombo & Xemic,
Auditorium theatre, Stillwater, Minn. —
Xeighborhood patronage.

An Old Maid's Baby, with Baby Marie
Osborne. — Fair picture. Would take bet-
ter if they would show more of circus.
— C. E. Belden. Midway theatre. Mogol-
lon, X. M. — Mining camp patronage.

Man and His Woman, with Herbert
Rawlinson. — This went over big for one
day, as we failed to get it for the first
day run. Had we been able to get it
as bought and booked, would have been
the biggest box office picture for the
summer. — Mrs. J. A. Dostal. Ideal thea-
tre, Omaha. Xeb. — Xeighborhood pat-
ronage.

The Deadlier Sex, with Blanche Sweet.
— A picture that will pleasingly appeal
to any audience. Two days to good busi-
ness.— George E. Simmons, Avonia thea-
tre. Avon. 111. — Xeighborhood patronage.

The Right to Lie, with Dolores Cassin-
elli. — Picture fair. Star not popular. — C.
E. Smith. Auditorium theatre. Stillwater.
Minn.

Our Better Selves, with Fanny Ward.
— Only fair. Miss Ward does not draw
for me. Poor business. — C. E. Belden.
Midway theatre. Mogollon. X. M. —
Mining camp patronage.

The Girl in the Web, with Blanche
Sweet. — A truly good picture. The best
work of the star under Pathe banner.
Poor business for one day. — Mrs. J. A.
Dostal. Ideal theatre, Omaha. Xeb. —
Xeighborhood patronage.

The Blood Barrier, a J. Stuart Black-
ton production. — Another good Blackton
picture with Sylvia Breamer and Robert
Gordon. Business good. Picture well
liked— Charles H. Ryan. Garfield thea-
tre, Chicago, III.

Realart

39 East, with Constance Binney. —
Binney's best picture. As nearly perfect
in reproduction of human life and char-
acter as could be screened. Excellent
support. — Hardin Ent. Co., Odeon thea-
tre, Hardin, Mo. — General patronage.

The Stolen Kiss, with Constance Bin-
ney-— ^ ery good. Star new here, but
seems to draw and please very much.
Realart so far has been A-l. — Merle
Rhoda. Palace theatre. Royalton, Minn.
— Xeighborhood patronage.

Miss Hobbs, with Wanda Hawley.—
This is just the kind of a picture that
everyone likes to see. A wonderful
cast ot prominent young stars. It busi-
ness has been dull, book this picture and
don't be afraid to boost it. It will put
up the S. R. O.— Ellis Irvin, Cozv thea-
tre, Xewkirk. Okla.— Xeighborhood pat-
ronage.

Miss Hobbs, with Wanda Hawlev.—
This is a dandy picture. Good direction,
hne cast excellent photographv. If suc-
ceeding pictures are as good.' this star
is made.— J. H. Yaughan. Xew Orpheum
theatre, Maquoketa, la.— Critical patron-
age.

Erstwhile Susan, with Constance Bin-
ney.— Xot one-half as good as it is
cracked up to be. Realart people should
not boost their pictures above the rest
of the film corporations.— Strombo &
Nemic, Auditorium theatre. Stillwater,
Minn. — Xeighborhood patronage.

The Stolen Kiss, with Constance Bin-
ne>- — A nice, clean picture. Good for
any theatre. Went over big. — Peter
Krauth. Denison theatre, Denison, la.—
Neighborhood patronage.

Republic

Girl of the Sea, with Bettv Hilburn.—
Not much to this one. Pleased only a
few— E. A. Armistead. Alamo theatre,
Newnan, Ga. — Small town patronage.

The Gift Supreme, with a special cast.
— Seena Owen, Lon Chaney and others
make this a good picture. It is an under-
world type of story. It is exceptionallv
good and has heart appeal. — Charles H.
Ryan, Garfield theatre. Chicago, 111.

Children of Destiny, with Edith Hal-
lo''-— This truly did please, and espe-
cially Miss Hallor. The storv was the
whole thing, however: it kept the sus-
pense to the end— Mrs. J. A. Dostal.
Ideal theatre. Omaha, Xeb. — Xeighbor-
hood patronage.

The Girl Who Dared, with Edvthe
Sterling. — A good Western picture. —
\ erner Hicks. Family theatre. Marion.
III. — General patronage.

Rob ertson-Cole

Occasionally Yours, with Lew Codv. —
Great picture. Could use his features
every day and make money. — C. E
Smith. United theatre. St. Cloud. Minn.
— Xeighborhood patronage.

The Wonder Man, with Georges Car-
pentier. — Extra high-class feature. Played
this one two days to packed house and
every patron was well pleased. — Henrv
Turner, Empress theatre. Missoula.
Mont. — General patronage.

The Sage Brush Hamlet, with Wil-
liam Desmond. — A Western subject.
Good. Equal to any Hart made. — Hack-
ett & Krauss. Hackett's theatre. Port

Dead Men
Tell No Tales

EXHIBITORS HERALD

September 25, 1920

Gibson, Miss. — Neighborhood patronage.

The Bottom of the World, with a
special cast. — Don't get stung like I did.
Should be sold as a film, not as a fea-
ture. Could all go on three reels, but
ran a feature with it. Don't advance
price. — W. H. Gilfillan, Lotus theatre,
Red Lake Falls, Minn. — Neighborhood
patronage.

Who's Your Servant? with Lois
Wilson. — Here's a feature that did a
big business and greatly surprised me,
as every film salesman in the territory
knocked it. — Henry Turner, Empress
theatre, Missoula, Mont. — General pat-
ronage.

Uncharted Channels, with H. B. War-
ner.— -A very good picture. People very
much pleased. Warner is a good bet.
Photography very good. — C. E. Smith,
United theatre, St. Cloud, Minn.

Select

The Broken Melody, with Eugene
O'Brien. — Everybody more than pleased.
— S. E. Brooks, Bell theatre, Kansas
City, Mo.

Whispers, with Elaine Hammerstein.
— Very weak for Elaine Hammerstein.
We had very good business but patrons
were not pleased. — Paul L. Shew, Won-
derland theatre, Clinton, Ind. — General
patronage.

The Valley of Doubt, with a special
cast. — A dandy snow picture. Accurate
in detail. Photography excellent. Char-
acters true. Will get the money, and
better still, it will please. — Jack Cairns,
Brooklyn theatre, Detroit, Mich.— Neigh-
borhood patronage.

The Flapper, with Olive Thomas. —
Good, but Miss Thomas will hurt her
reputation for popularity in these silly
nonsense plays. At least patrons at our
theatre think so. — Mrs. J. A. Dostal,
Ideal theatre, Omaha, Neb. — Neighbor-
hood patronage.

.1 \< K HOXIK
suir •>! the vrrow aerial Thunderbolt

■Ini-k" <IoIiik ii m Minuter* ""I" IiIm IriiMty

lariat.

Whispers, with Elaine Hammerstein.
— A very uninteresting picture. Miss
Hammerstein has ability of a real actress
but this picture lowers her in the esti-
mation of many of her admirers. —
Strombo & Nemic, Auditorium theatre,
Stillwater, Minn. — Neighborhood pat-
ronage.

Piccadilly Jim, with Owen Moore. — ■
Let this one alone. Pleased no one.
— S. E. Brooks, Bell theatre,. Kansas
City, Mo.

The Country Cousin, with Elaine
Hammerstein. — Fair house with a great
deal of extra advertising. Pleased about
TO per cent. Subtitles are good, but
situations in the picture are so old they
are funny. Select should do better by
this star. — A. N. Miles, Eminence thea-
tre, Eminence, Ky.

Youthful Folly, with Olive Thomas. —
Not much of a story, but did a good
business, as star is a favorite here. Will
take good where star is known. — R. R.
Hess, Marion theatre, Edna, Tex. —
Neighborhood patronage.

The Woman God. Sent, with Zena
Keefe. — -Story, plot and direction good.
No knockout, but a picture that pleased
all the grown-ups. No picture for the
children. — Mrs. J. A. Dostal, Ideal thea-
tre, Omaha, Neb. — Neighborhood pat-
ronage.

Sooner or Later, with Owen Moore.
— Star unknown here. Picture rather
draggy. Poor crowd. — A. N. Miles,
Eminence theatre, Eminence, Ky.

Youthful Folly, with Olive Thomas. —
Very, very poor feature. Nothing to it.
— C. Hales, Rivoli theatre, Alton, la. —
Neighborhood patronage.

Youthful Folly, with Olive Thomas. —
Big- business to a pleased 100 per cent
of the people. Miss Thomas, without a
bit of doubt, the best looking star on
the screen. Her personality is in a
class by itself. Play this if you want
big money. — Mrs. J. A. Dostal, Ideal
theatre, Omaha, Neb. — Neighborhood
patronage.

United Artists

The Mollycoddle, with Douglas Fair-
banks.— Fairbanks' best picture. Played
to capacity business four days. — E. E.
Smith, United theatre, St. Cloud, Minn.
— Neighborhood patronage.

Romance, with Doris Kenyon. — An
adorable picture, I think, but unless
yours is a high-class patronage it will
not be appreciated. It is different from
other pictures because Doris Kenyon
is such a finished and different actress
from the screen stars one is accustomed
to seeing. She seems to live the part
she plays and not just register it. I
wish she would make more pictures.
She has art. — Jean Lightner. Regent
theatre, Alameda, Cal. — Neighborhood
patronage.

Down on the Farm, a Mack Sennett
production. — A scream from title to
finish. Never saw a better pleased audi-
ence at advanced prices. — C. Hales.
Lyric theatre, Orange City, la. — Neigh-
borhood patronage.

When the Clouds Roll By, with Doug-
las Fairbanks. — Douglas gets me real
business in hot weather. This is not his
best, only fair. — Herman Blomekc.
Opera House, Springfield, Minn. — Home
patronage.

His Majesty the American, with Doug-
las Fairbanks. — Good drawing card and
an excellent production in every respect.
Doug, is as popular as ever here. — T. C.
Shipley. Essaness theatre, Rushville,
Web, — Small town patronage.

Universal

Shipwrecked Among Cannibals, with a
special cast. — Some interesting scenes
and will appeal to many. Broke my
house record for two days. — M. Cassin,
Fourth Street theatre, Moberly, Mo. —
Transient patronage.

Under Northern Lights, with a special
cast. — Pleased to excellent Saturday
business. — L. M. Browne, Majestic thea-
tre, Ponca City, Okla.

The Virgin of Stamboul, with Pris-
cilla Dean. — An exceptionally good pic-
ture. Very pleasing and entertaining.
Packed 'em in for two-day run. — Henry
Sanders, Strand theatre, Mattoon, 111. —
General patronage.

Shipwrecked Among Cannibals. — It's
an odd picture, but will clean up. Great-
est week's business in history of house
was done by more than $2,000. — M.
Curtis, Doric theatre, Kansas City, Mo.
■ — Transient patronage.

The Adorable Savage, with Edith Rob-
erts.— A very big picture of Edith
Roberts. The scenes above reproach.
Truly wonderful. Worth the price of
admission itself. Miss Roberts' acting
of the best she ever did for Universal.
—Mrs. J. A. Dostal, Ideal theatre,
Omaha, Neb. — Neighborhood patronage.

Gun Fighting Gentleman, with Harry
Carey. — The character of a Western
that most people like. Carey is a good
one, and my patrons compliment his
pictures. — George E. Simmons, Avonia
theatre, Avon, 111. — Neighborhood pat-
ronage.

The Great Air Robbery, with Ormer
Locklear. — Stood them in line and
turned them away on this. Pleased 90
per cent, which is all you can ask.
Boost it if you book it, and box office
will make good. — J. H. Vaughan, New
Orpheum theatre, Maquoketa, la. —
Critical patronage.

Under Crimson Skies, with Elmo Lin-
coln.— A fair picture, but seemed to get
away nicely. The star appears to ad-
vantage.— Marrie Reichman, Palace the-
atre, St. Louis, Mo. — Neighborhood pat-
ronage.

Her Five Foot Highness, with Edith
Roberts. — A pleasing picture. Business
fair— Peter Krauth, Denison theatre,
Denison, la. — Neighborhood patronage.

Overland Red, with Harry Carey. — A
wonderful picture with Carey at his best.
A big money getter. — Chester Ember,
Miners theatre, Collinsville, 111. — Tran-
sient patronage.

The Red Lane, with Frank Mayo. —
Best, very best work of Frank Mayo for
Universal. Good business and pleased
all. Very good photography and direc-
tion. Out door scenes wonderful. — Mrs.
J. A. Dostal, Ideal theatre. Omaha, Nebr
— Neighborhood patronage.

The Great Air Robbery, with Ormer
Locklear. — Picture is pleasing though the
photography is a bit dark. Did a large
business. — M. Freeland, Ashland the-
atre, St. Louis, Mo. — Neighborhood
patronage.

DEAD MEN
TELL NO
TALES

September 25, 1920

EXHIBITORS HERALD

Vitagraph

The Island of Regeneration, with An-
tonio Moreno. — I booked this picture and
gave a 9 a. m. show to every business
man in town. Sent special advertising
to the farmers. Opened up at 7:30 and
the S. R. O. was up at 8 p. m. Still they
came and waited in line. Broke all house
records at advanced prices. Pleased
from 6 to 60. If you don't book it you
are passing up one of the biggest money-
getters on the market. A picture that
appeals to all classes. — Ellis Irvin, Cozy
theatre, Newkirk, Okla. — Neighborhood
patronage.

The Vengeance of Durand, with Alice
Joyce. — A good one and holds interest.
Bus iness good. — Peter Krauth. Denison
theatre. Denison, la. — Neighborhood pat-
ronage.

The Golden Shower, with Gladys Les-
lie-— As usual, Gladys Leslie is in a good
picture. Drawing power small however.
— E. E. Bonham, Bonham theatre. Prairie
du Sac, Wis. — Neighborhood patronage.

The Darkest Hour, with Harry Morey.
— Drew better than we expected and
pleased. — A. N. Miles, Eminence the-
atre, Eminence, Ky.

The Courage of Marge O'Doone, with
a special cast.— Excellent picture. Many
came to see this the second time. Showed
to record business two days.— L. M.
Browne, Majestic theatre. Ponca City
Okia.

The Gray Towers Mystery, with Gla-
dys Leslie. — Fairly good program pic-
ture, but did not draw well. Star is
clever and she does good work. — George
E. Simmons, Avonia theatre, Avon, 111.
— Neighborhood patronage.

Slaves of Pride, with Alice Joyce.— It
is of no advantage to an exhibitor to
book this picture. Very ordinary and
too much padding. Ought to be a five-
reeler instead of a seven.— E. E. Bon-
ham, Bonham theatre, Prairie du Sac,
Wis. — Neighborhood patronage.

The Gray Towers Mystery, with Gla-
dys Leslie. — Light attendance account of
weather. Lost money on picture, though
all of Leslie's productions have been
very good. — Hardin Ent. Co.. Odeon the-
atre, Hardin, Mo. — General patronage.

Human Collateral, with Corinne Grif-
fith.— Vitagraph pictures lack pep and
punch. This star is good, but her
pictures are usually flat. This one didn't
draw. — A. N. Miles, Eminence theatre.
Eminence, Ky.

The Island of Regeneration, with An-
tonio Moreno. — Too much of the nude.

Not a good picture for a small town.
These pictures are what call for censors.
Well acted and good photography. — R.
R. Hess, Marion theatre, Edna, Tex. —
Neighborhood patronage.

The Midnight Bride, with Gladys Les-
lie.— A pleasing play with a charming
little actress. She ought to be pushed to
the front and be starred in big produc-
tions. Business unusually good. — E. E.
Bonham, Bonham theatre. Prairie du
Sac, Wis. — Neighborhood patronage.

The Courage of Marge O'Doone, with
a special cast. — Absolutely the best spe-
cial we have ever shown. Capacity busi-
ness for two days. We are using alfof
Vitagraph's productions. — Berryman
Bros.. Lyric theatre. Bartlesville, Okla.

— Neighborhood patronage.

The Gamblers, with Harry T. Morey.
— One of Morey's best. Patrons said so.
Business light on account of hot weather.
— George E. Simmons, Avonia theatre.
A\ on. 111. — Neighborhood patronage.

Human Collateral, with Corinne Grif-
fith.—Played this star with a musical
act and had good attendance. Patrons
well pleased. Star is popular here. — E.
E. Bonham, Bonham theatre, Prairie du
Sac, Wis. — Neighborhood patronage.

Specials

Love's Protege, (Pioneer) with Ora
Carew.— Fine. Can boost it. I booked
this on short notice and did not get any
lobby display. Business was off on that
account. Don't see why the exchange
misses the advertisement in a case of
this kind as it sure knocks business. —
William Thacher. Royal theatre, Salina.
Kans.

Bubbles. (Pioneer) with Mary Ander-
son.— Best comedy-drama out this vear.
— C. E. Smith. United theatre, St. Cloud.
Minn. — Neighborhood patronage.

When Arizona Won, with a special
cast.— Good picture. Everybody pleased.

— W. H. Hannan. Strand theatre. Kings-
port. Tenn.— Small town patronage.

The Woman He Chose, (Fine Arts)
with a special cast. — Direction, cast,
story, evefy detail makes this the perfect
picture. Played to a record breaking
Business. Grab this one. — L. Schindler,
Schindler's theatre. Chicago, 111. — Neigh-
borhood patronage.

Serials

Hidden Dangers, (Vitagraph) with Joe
Ryan and Jean Paige. — Very few of our
patrons like this serjal, although it is
gotten up well for the kind that it is.
There is no hero to get enthused over.
Run seven episodes. Business not near
like The Silent Avenger. — Chancellor
Bros., Dreamland theatre. Arcanum, O.
— Neighborhood patronage.

The Lost City, (Warner Bros.) with
Juanita Hansen. — The Lost City doubled
our Saturday business. Positively the
biggest money maker that any exhibitor
can book. — Sponsler and Goldstein. New
Centre theatre, Kansas City, Mo. — Neigh-
borhood patronage.

DE$D
MEN
TELL

NO
TALES

EXHIBITORS HERALD

September 25, 1920

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

The Lost City (Warner Bros.), with
Juanita Hansen. — The Lost City en-
abled me to build up my Tuesday busi-
ness equal to that of Saturday. Am very
well pleased with results. — A. F. Dove,
Star theatre, Hamilton, Wash. — Neigh-
borhood patronage.

The Red Glove (Universal), with
Marie Walcamp. — This is a first class
serial. Full of pep. My patrons liked
it just fine. — Joseph F. Spangler, Globe
theatre, Beaver, Okla. — General patron-
age.

The Whirlwind, (Republic) with a spe-
cial cast. — Very good serial, but serials
don't go. People want to see the whole
thing at once. — C. E. Smith, United the-
atre, St. Cloud, Minn. — Neighborhood
patronage.

The Vanishing Dagger, (Universal)
with Eddie Polo.- — All Polo pictures have
made money for this theatre except this
one. On eighth episode now. No pull-
ing power at all. Not enough Western
in it. Less kids than on any other serial
ever run. — J. E. Earll, Crystal theatre,
Davenport, la. — General patronage.

The Invisible Hand, (Vitagraph) with
Antonio Moreno. — Vitagraph's serials
have never failed to pull a house for us
on Saturday nights. Now on seventh
episode with good attendance even on
rainy nights. This serial leaves the au-
dience guessing and pulls them back the
next night. — Robinson & Lewis, Gaiety
theatre, Starke, Fla. — Small town patron-
age.

The Tiger Trail, (Pathe) with Pearl
White. — This is a good serial. Pleased
all my patrons. Good attendance through-
out the whole serial. Exhibitors will
make no mistake in booking this serial.
—Joseph F. Spangler, Globe theatre,
Beaver, Okla. — General patronage.

The Vanishing Dagger, (Universal)
with Eddie Polo. — Best serial I have ever
played. Starting out with enormous busi-
ness.— John Gaetner, Retina theatre, St.
Louis, Mo.

Short Subjects

His Only Father, (Pathe) with Harold
Lloyd. — Good single reeler. Lloyd takes
well here. Fair business. — G. F. Red-
iske, Star theatre, Ryegate, Mont—
Small town patronage.

Petticoats and Pants, (Arrow) with
Hank Mann. — Great comedy. Do as much
business with their comedies as we do on
features. — C. E. Smith, United theatre,
St. Cloud, Minn. — Neighborhood patron-
age.

Cut the Cards, (Pathe) with Snub Pol-
lard.— Unusually good number in this
one reel series. — A. N. Miles, Eminence
theatre. Eminence, Ky.

Lunatics and Politics, (Reelcraft) with
Alice Howell. — Good clean cut comedy.
Pleased all. Can't go wrong on them.
Full of new stunts. — J. E. Earll, Crystal
theatre, Davenport, la. — General patron-
age.

gtanniumiuiiiijniiun:uiiiiiiujiin:iuimutuijiiiuiimMaiiii>iuiniDniniiiimiHinnniiiiiiinii[iiiuinunis

Communications regarding con-
dition of film, service conditions,
rental prices, etc., should be
mailed separately. Reports for
this department must be confined
to the actual drawing power rec-
ord of productions.

Jiggs in Society, (Christie) with
Johnny Ray. — The best business we have
had for months at increased prices.
Played with a good feature. Would ad-
vise not to book all of this series as the
first is merely a novelty and won't stand
up the second time. — E. E. Bonham,
Bonham theatre, Prairie du Sac, Wis. —
Neighborhood patronage.

Uneasy Feet, (Comedyart) with a spe-
cial cast. — A novel comedy which cer-
tainly did not cost much to produce.
Scenic is good, but novelty part
borders on the ridiculous and is not
entertaining. Comedyart not coming up
to expectations. — -T. C. Shipley, Essaness
theatre, Rushville, Nebr. — Small town
patronage.

Pollard Comedies, (Pathe) with a spe-
cial cast. — Snub Pollard and his little
dusky companion are a good drawing
card. Best single reel comedies we can
get. — Chancellor Bros., Dreamland the-
atre, Arcanum, O. — Neighborhood pat-
ronage.

A Twilight Baby, (First National)
with Lloyd Hamilton. Did a good busi-
ness and everybody pleased. — R. R. Hess,
Marion theatre, Edna, Tex. — Neighbor-
hood patronage.

The Grocery Clerk, (Vitagraph) with
Larry Semon. — This is a great comedy.
Semon gets the business. — Berryman
Bros., Lyric theatre, Bartlesville, Okla.
— Neighborhood patronage.

The Eternal Triangle, (Universal)
with a canine cast. — The most clever
animal comedy I have ever shown. Will
stand return date. — Geo. E. Simmons,
Avonia theatre, Avon, 111. — -Neighbor-
hood patronage.

Dull Care, (Vitagraph) with Larry Se-
mon.— A good two reel comedy. Brought
many laughs. Good house. — G. F. Red-
iske, Star theatre, Ryegate, Mont. — Small
town patronage.

His Naughty Wife, (Fox) with a spe-
cial cast. — Sunshine comedies will bring
them to your theatre. They are proving
a knockout for us. — C. T. Metcalf, Opera
House, Greenfield, 111. — Small town pat-
ronage.

An Eastern Westerner, with Harold
Lloyd. — A knockout that pleased from 6
to 60. If you haven't a solid roof, don't
book this picture. It's a roof raiser.
One that they'll come back to see. — Ellis
Irvin, Cozy theatre, Newkirk, Okla. —
Neighborhood patronage.

imiuiiiiuiiiiiimiiiimiiiuuiiiiiiiiiiiiiiiiiuiiuiiiiiiutiiiniiiuiiiiii luvim imi

DEAD
MEN
TELL

NO
TALES

September 25, 1920

EXHIBITORS HERALD

THE GUMPS

ANDY AND MIN

CHAMPION GLOOM CHASERS
OF THE WORLD

THEY

PUT THE MOVE
IN
MOVIES

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP. 207 SocHw,aS Ave

EXHIBITORS HERALD

September 25, 1920

SURE-FIRE SERIAL

BANC

WITH
HELEN HOLME/ ~

GENUINE THRILLER

ILLINOIS AND INDIANA

CELEBRATED PLAYERS FILM CORP.

207 So. Wabash Ave.

CHICAGO

September 25, 1920

EXHIBITORS HERALD

THE PICTURES

Your
Patrons Demand

Charles Urban s

SHORT- BRIGHT
SNAPPY^ CRISP

PICTURES

Actual Experiences

a 4.

ILLINOIS AND INDIANA
Released By

CELEBRATED PLAYERS FILM CORP. 207S°

'CHICAGO

EXHIBITORS HERALD . September 25, 1920

Screen Snapshots

All the following staxs
in this one reel

Christie
Comedy Company

at work.

Enid Bennett
Mary Mac Laren

Nazimova

D.WGriffith-

Sets
for Intolerance
cLemoli/ihed.

Mary
Pickford

Doudlas M-Lean
5 ^

Doris May

Rosemary Theby
Allan ^/ears

Sessue Hayakawa
D^xriar Godowgy

Douglas
Fairbanks

ILLINOIS AND INDIANA

CELEBRATED PLAYERS
FILM CORP.

207 So. Wabash Ave.
CHICAGO

The greatest single reel
release everofiered

Issued every other week

BOOK. IT TO-DAY!

September 25, 1920

EXHIBITORS HERALD
CINCINNATI'S THRIVING EQUIPMENT HOUSE

Two views of Dwyer Bros, and Company supply store which was recently taken over by Messrs. Bugie, Dieckmann and
Weigel. They handle seat covers, spot lights, lobby frames, railings, electric ticket registers and with four men on the road,
pretty nearly cover the U. S. A.

Gollos Enterprises of Chicago Gets
Equity Films for Illinois and Indiana

"Whispering Devils" With Conway Tearle Scheduled
for First Publication With "She Played
and Paid" As the Second

Gollos Enterprises, of which A. M.
Gollos is president, has acquired the
franchise in Equity Pictures Corpora-
tion for Illinois and Indiana. The deal
was closed by A. J. Mack of the pro-
ducing concern.

The initial publication will be "Whis-
pering Devils," a six-reel Conway Tearle
feature. The second issue will be "She
Played and Paid."

Home Office to Cooperate

By the terms of the contract there
will be the closest cooperation between
the national office and Equity's Chicago
franchise holder, it is said, with a similar

unity of effort between both companies
and the exhibitor. Plans are being
worked out in detail to make this three-
cornered combination of distributor, ex-
change and exhibitor one of perfect
harmony.

Mr. Gollos was selected as Equity's
franchise holder, it is declared, because
of his success as a showman and dis-
tributor covering fifteen years of busi-
ness in several states.

Gollos has been in the motion picture
industry since 1905. and in the course
of a few years acquired a chain of thea-
tres in Illinois that were known, it is
said, for their clean and public spirited
policy. He released his theatre interests
some years ago to distribute features,

his last production being "The Birth of
a Race."

Twenty-eight Men on Road

Gollos at present has twenty-eight
men on the road working on one single
picture, "The Birth of a Race." His
idea of selling is that the sale of a pic-
ture to the exhibitor does not end with
the signing of the contract, but includes
advertising, exploitation and all other
aids for the exhibitor.

As a result of the Equity deal, Gollos
has taken new offices at 110 South State
street and has doubled his staff. The
keynote of the new Equity branch in
Chicago will be service to the exhibitor,
and not merely sales, it is claimed.

In the course of the next month, the
states of Illinois and Indiana will see
launched a large advertising and pub-
licity campaign.

To satisfy the demands of his ex-
hibitors to the full, the Equity offices of
Chicago have arranged to supply every
showman with all accessories — paper,
cuts, ideas, etc., on the Equity pictures
and to give personal attention to the
success of Equity pictures in every house
and territory.

SUSPENSE
THRILLS
MYSTERY
ROMANCE
LOVE
HATE
REVENGE
SACRIFICE
MOTHER LOVE
HUMAN
AND
HEART
INTEREST

STATE RIGHTS BUYERS

HAS A
BIG

EXPLOITATION
TIE-UP

INTERESTING

STORY

SOUL-STIRRING
ACTION

BEAUTIFUL

SETTINGS

PERFECT

PHOTOGRAPHY

C. B. C.JFILM SALES CORP, 1600 Broad way, New York feature

EXHIBITORS HERALD

September 25, 1920

INDEPENDENT
EXCHANGE

"IF IT'S BJG, WE HAVE IT!"

(ASK THE EXHIBITORS WHO PLAY OUR FEATURES)

A SPECIAL

EVERY
TWO WFFKS

1 TV \J TV EiEiIVlJ

F
O
U
R

W
I

N
N
E
R
S

WM. HAMILTON OSBORNE'S

SENSATIONAL STORY

"THE BOOMERANG"

HENRY B. WALTHALL and HELEN JEROME EDDY

B
O
O
K
I

N
G

N
O
W

CLARA KIMBALL YOUNG

IN HER LATEST AND GREATEST PRODUCTION

"FOR THE SOUL

OF RAFAEL"

MARY ANDERSON

-IN-

BUBBLES for jo v

A Comedy Drama Your Patrons Will Thank You For

E. K. LINCOLN

IN HIS LATEST SUPER SPECIAL

"THE INNER VOICE"

All Records Broken at the Broadway Theatre, New York

TELEPHONE

yy a nnro ait

HARRISON
8157

GREATER STARS PRODUCTIONS

Inc.

CLYDE ELLIOTT, Gen. Mgr.

537

CfllTTU

oUU In
DEARBORN

Reported by "Mac"

We note that F. J. Flaherty, manager
for the Unity Photoplays exchange is all
fussed up for the big Fall rush. Got a
new ribbon and had the derby (late '18
model ) run through a cleansing process,
besides two pair of russet kicks, recently
discharged from slumbering in one of
Uncle Sam's Q. M. warehouses. Thata
boy, Frankie, let's get started.

* * *

Upon returning from a recent week end
spent in Rogers Park, Al Normal of the
Special Pictures exchange was kept busy
explaining to his many exhibitor customers
how he landed that solitary eel which has
been hibernating in the waters of the
"Irish Sea," which bound the eastern shores
of R. P., for the past century or so. A!
claims it to be a rare catch, being known
to fishologists as the "wild eel." Al is
right, so would you be — if you was as
blind as that eel, with all those cute little
mermaids gavotting about the beach from
morn 'till eve.

* * *

Herbert Belford, sales manager for the
Neal Hart features which arc being state
righted by the Independent Films Associa-
tion, returned from his recent swing around
the eastern territory and tells us the vari-
ous eastern exchange managers called upon
are clamoring for the new Neal Hart pro-
ductions.

* * *

At the recent election held by the local
theatrical and turn post of the American
Legion, Louis Jaffe of the Doll-Van ex-
change was elected sergeant at arms.
Nice work, Louis, watch your step — here's
your chance to make some of those 2nd
Looeys "make it snappy" and that "tenshun"
stuff.

* * *

Manager Mandel of the Security Pic-
tures exchange at 207 South Wabash Ave-
nue, has realized such splendid success
with their two features, "Husbands and
W ives" and "Captivating Mary Carstairs,"
that it looks as though Max Dreifus will
have to handle the exhibitors while Man-
ager Mandel takes a trip Fast to pick up a
few more moneymakers.

* * *

For the past ninety days Max Cttler
has been associated with the local Mas-
terpiece exchange. Nearly due for a pen-
sion. Some record at that, though.

* * *

With the announcement of "Youth's De-
sire" for their first October release, the
Interstate Film Service are in a substan-
tial way to maintain the policy of Lee
Hkrz, president of this exchange, to give

"the exhibitors of this section three inde-
pendent features releases a month. The
recent release of "The Blind Love," writ-
ten by Max Marcin and produced by Ger-

,'ald F. Bacon, established a more than
enviable record at the Harper theatre ac-
cording to L. Weil, manager of this theatre,

who "recommends it to all." With those
three Rex Ray features holding up so
splendidly, looks like the Interstate ex-
change is in for a busy and prosperous
season.

* * *

Bruce Godshaw should worry about the
rising cost of upkeep with that acre or so
of Kimberly diamond mine he has anchored
to his chest. If Bruce ever makes a sub-
division of that glistener he can pal around
with Morgan, Rockefeller. Vanderbilt and
the rest of those Wall Street "paupers."

* * *

With gasoline prices rising skyward,
voung Johnny Mednikow of the Cele-
brated Players exchange has a scheme to
beat the oil magnates. Keeps the ol' Lizzie
locked up in the coal bin for a spell. We'll
try that John. Our thanks for the tip.

* * *

Meet M. B. Raub, special representative
of Independent Films Association, Con-
sumers building. Mr. Raub isn't only new
on the Independent staff, but also in the
motion picture industry. He is breaking
into his course at Purdue university for a
year so as to get a flying start in the game.
He probably is wise, for a million books
wouldn't put him "hep" to the ins and outs
of the industry.

* * *

Hay fever or some other such ailment is
having a long run over at Fducational's
offices. Manager I. Maynard Schwartz has
been endeavoring for the past months to
shake a summer cold without much suc-
cess. Nevertheless he keeps in high spirits
— not the kind that might be surmised — for,
he reports, he has just signed the Chicago
Orpheum circuit houses and other Illinois
theatres for the "Babe" Ruth picture.

* * *

George De Kruif, who resigned some
time ago as publicity representative at the
local Robertson-Cole office, is now aiding
Jack Grauman, manager of Metro, grab off
some newspaper space. George must be
coining the money these days, as well as
working night and day, for he also is assist-
ing on two other jobs. A real hound for
work.

* * *

Speaking of hounds for work, Harry
Rice, who has been down state breaking
house records with "Shipwrecked Among
Cannibals." can tell you something about
manual labor. Harry was "putting over"
the "Cannibal" picture at the Majestic the-
atre, Peoria. He found a window that
would serve well for display purposes but
the dirt had been gathering on it for the
last decade. Unable to find a window
washer Harry got a bucket of water, a
few old rags and with plenty of pep, went
to work. So bright did the glass shine,
reports Harry, that it had a magnetic
effect — all house records shattered.

* * *

Joe Koppel, who has been house manager
at Barbee's Loop theatre since its opening,
has resigned. Joe issued no late announce-
ment of his future plans.

* * *

Roy Lockett has joined the sales staff of
Yitagraph. Fred Aiken, manager, has
assigned him to the Wisconsin territory.
Suppose he will be visiting the boys at
Milwaukee frequently.

* * *

Mrs. F. M. Fuerman, the live wire ex-
hibitor, or exhibitress, or exbibitrix — now

which — who keeps an open house at Ba-
tavia for all the salesmen, visited the
offices of Exhibitors Herald last week.
Mrs. Eberman didn't stay long and she
wasn't in an altogether happy frame of
mind, for she had a 10 :30 engagement with
the dentist. Ouch !

* * *

Joe Roderick, general sales manager of
the Kay Bee Film Distributing Company of
Milwaukee, was in the Windy City last
week making purchases. He took back
"The Window Opposite" with him. Joe
likes to converse on the merits of Milwau-
kee as a prospering metropolitan city, but.
nevertheless, he is not very convincing, for
he always comes to Chicago when he wants
something real badly.

* * *

Friends of V. F. De Lorenzo, booker at
Celebrated Players, are much concerned
over his actions one night last week. V. F.
was last seen at 2 a. m., rather late for
such a little fellow. When seen at that
hour several strangers were following him
trying to cultivate him. However, nobody
found out where he got it.

* * *

Incorporation papers have been received
by I. Van Ronkei. and he announces that
his new exchange, in which he is interested
with Maurice Flecki.es, will be known as
Favorite Players Film Corporation. Van
already has two salesmen on the job —
Clarence Phillips and G. Rhodes. Louise
(ilaum's "Love and Justice" will be the first
issue.

* * *

Carlinsville has a new theatre, Paul's
Marvel, and it is some house, according to
S. Keely, salesman for Superior Screen
Service, who attended the opening. Keely
said the initial attraction drew the largest
crowd that ever had attended a show iii
Carlinsville. Looks like the Pauls were
having success thrust upon them. One
feature of the new theatre is the drop in
the auditorium floor which is said to be the
greatest in parts hereabouts.

human
Harry
Carey
savs

THE busiest little animal on
the whole desert is — the
gopher. Take a tip from him
when you want something — g
and gopher it.

— Watch for

-SUM DOW .V SLIM"

EXHIBITORS HERALD

September 25, 1920

DIRECTING PICTURES FOR FEDERATED EXCHANGES

Joseph de Grasse and Ida May Park, who are directing Bessie Love for Andrew J.
Callaghan Productions to be distributed by Federated.

And there is a live-wire exhibitor down
in Gary, also. Joe Lyon of the Fox Ex-
change was out there the other day looking
over Nick Bikos' redecorated Cosmo the-
atre. Joe was saying that Nick wanted a
sign in front of his theatre that would
knock the inhabitants "cold," so to speak.
But there is an ordinance there limiting the
size of electrical displays. So Nick, accord-
ing to Joe, got busy with members of the
city council and now he has the largest
sign in the town. These exhibitors are
some shrewd boys.

* * *

Carl Harthill. manager of Reelcraft, is
back from his fishing trip. It might be
well to mention that Carl is as silent as a
mouse about the affair. Wonder why?

* * *

Pathe has a new salesman and they say
he makes the dust fly. Very congenial is
A. W. Friemel who will be seen down in
the Indiana territory. A. W. isn't a stranger
as he formerly was with Paramount.

* * *

Over at Unity in the back office occupied
by Frank J. Flaherty, manager, there
was quite a commotion the other day.
Frank couldn't be found. The only thing
visible in the room was a great stack ot
papers in the center of the floor. From
this stack popped Frank's head with a great
big smile across his face. "Just deluged in
Harry Carey contracts," he shouted.

* * *

A happy exhibitor in Chicago is Hil-
lard Campbell, who operates the Roose-
velt and Elmwod theatres at Oak Park,
111. Beaming all over, he visited the
office of P. A. Bloch, manager of the
local Paramount exchange, and revealed
the fact that Paramount Week resulted
in triple business for his theatres. When
Campbell took over the Elmwood the-
atre it was close to the bottom, he said.
He booked in eleven solid weeks of
Paramount pictures — -66 pictures — and
put the house on its feet.

* * *

There are 5,000 Paramount boosters
out at the Great Lakes Naval Training
Station, north of Chicago. H. P. Wolf-
berg, district manager of Paramount,
arranged to give the jackies a treat by
sending out a special print of "Humor-
esque" under auspices of the Chicago
Evening American. The gobs voted Par-
amount all to the good.

* * *

H. P. Wolfberg. central district man-
ager of Famous Players-Lasky Corpo-
ration, has returned from Minneapolis
after closing a tremendous deal with

Ruben & Finklestein, owners of one of
the biggest chains in the Northwest.

* * *

A number of Chicago neighborhood
houses are beginning their new contracts
with Paramount for showing "first runs"
in their respective neighborhoods. M. C.
Wells starts his new contract as a first
run Paramount exhibitor in the Vista
theatre, 47th and Cottage Grove; 20th
Century. 47th & Prairie, and the New
Park, 51st and Calumet. A. Powell's
Rex theatre, 6848 South Racine, also be-
comes a first run Paramount theatre.

* * *

Visiting exhibitors attending the an-
nual convention of the United Theatrical
Protective League at Minneapolis will
find a hearty welcome from the Famous
Players-Lasky Corporation's forces in
that city. Augmenting the Minneapolis
exchange personnel in the "receiving
line" at Minneapolis will be Harris P.
Wolfberg, district manager, who will go

from Chicago to Minneapolis for the
convention to take up with a number 6f
Northwest exhibitors any problems which
they are facing and place at their com-
mand the facilities of the Paramount or-
ganization. Oscar A. Doob, district ex-
ploitation man for Paramount, will be in
Minneapolis to confer on several big
campaigns in prospect for the Minne-
apolis territory.

L. A. Rozelle had the trade around to
see Lew Cody's latest Robertson-Cole film,
"Occasionally Yours," last Thursday. L. A.
is an amiable host and the boys all like to
take advantage of his invitation.

* * *

Just how Babe Ruth "swats the pill"
over the outfield fences is being demon-
strated at the Majestic theatre this week,
much to the delight of local baseball fans.
The pictures were secured at a recent
New York Yankees and Cleveland In-
dians game, when Babe, as usual
slammed out a homer.

UMPET ISLAND

ATOM TERRISS PRODUCTION

From the Story hy GOUVERNEUR MORRIS
Edited by LILLIAN and GEORGE RANDOLPH CHESTER

It is an ill wind that gives the supreme dramatic fillip to this simple, powerful
story. It is of a girl, forced into unhappy marriage; of a man, drunk with sudden
millions. They should have mated, but barriers of money stood between.

The girl went for a honeymoon trip in the clouds, the man to a lonely island
to make himself over. Disaster o.vertook the girl, but instead of the death she
craved, it gave her life and true happiness in the arms of a man of her choice —
on Trumpet Island. A virile narrative, natural, fascinating, impressively scened,
brilliantly enacted.

■V I -TXG RAP H_= _

ALBERT E. SMITH. President

September 25, 1920

EXHIBITORS HERALD

E. C. Jensen, central supervisor for
Goldwyn, came from St. Louis last week
to confer with Felix F. Feist, vice-president
and director of exchanges, at the Chicago
office. Business, however, sent him directly
back to the state of "show me."

Doll-Van Film Corporation has with-
drawn its contracts and pictures from Hall-
mark and is back at its old headquarters at
207 South Wabash. D. M. Vandawalker,
Jr., manager, is in New York in the inter-
ests of the company.

John E. Mednikow of Celebrated, is
cursing the weather. It rains when it
shouldn't and the sun shines when he
doesn't care. Mednikow is a fight fan and
no real fight fan would have missed the
Dempsey-Miske go at Benton Harbor on
Labor Day. But John had to, for he
couldn't propel his Lizzie beyond Gary.
* * *

George Johnston, manager of the Lincoln
theatre at Sterling, 111., is a proponent of
the tie-up. He weathered all competition
during Goldwyn week from September 6
to 11. He accomplished this by issuing 5,000
four-page sheets giving his week's pro-
gram. Advertisements from the merchants
paid the entire cost of printing and mailing
the sheets. Mr. Johnston had the co-oper-
ation of Harry S. Lorch of the Goldwyn
office.

When you phone the Educational Ex-
change, specify which Schwartz you wish
to speak with, for William M., brother ot
I. Maynard, the manager, is now on the
sales staff covering Central Illinois. Wil-
liam Stern also has joined the force and
is assigned to Southern Illinois.

S. A. Delson has rejoined Pathe as
booker after an absence of a year. S. A. is
quite particular, it would seem, waiting
until the other boys do all the dirty work
necessitated by moving and then coming
back with a white collar and a silk shirt.

David Padorr, who is the Merit Film
Corporation, is reviving George Beban's
"The Italian," and Sessue Hayakawa's
"The Typhoon," in Illinois and Indiana.
The production will go into Loop theatre
about October 1.

* * *

Film men who have been around Peoria
recently declare that Ascher Brothers' new
Palace theatre is taking on color for its
opening next month.

* * *

Sid Goldman showed the trade the first
Associated Producers' production, Thomas
Ince's "Homespun Folks," at the Vitagraph
projection room Sept. 9. The picture had
its first Chicago run at the Pantheon on
the same day, where the audiences received
it very favorably.

* * *

"Madame X," the Goldwyn production
starring Pauline Frederick, is being held
over for its second week at Barbee's Loop
theatre. W. S. Barbee announces that the
J house records have been broken already.

Ask Toe Lyon at Fox about his fistic ex-
periences. Joe never was a fighter, at least
he doesn't look like he would get very mad,
but he once was on the managerial end.
Walter Little was the lightweight that met
them all under Joe's guidance. If Waltei
hadn't taken the count four times Joe might
be wearing diamond rings and studs, a
checked suit and a highly colored waistcoav
by now. If you want to brush up on the
ring game just ask Joe.

* * *

Sam Schaefer, who conducts the Vita-
graph projection room in the Film build-
ing, announces the proud fact that he is
the father of a handsome young son. Ex-
hibitors Herald extends Congrats, to Mrs.
S., Mr. S. and Samuel, Jr.

Pathe Is to Formally
Open Office Sept. 20

Manager Aschmann Planning
To Install New Fixtures
Within a Week

Pathe's new Chicago exchange will be
opened formally during the week of Sep-
tember 20. W. A. Aschmann, manager,
is pushing the ' work of installing the
fixtures and other appointments so that
everything will be in readiness for the
occasion.

For several weeks Pathe has occupied
its new quarters in South Wabash ave-
nue, but the salesmen and office force
have been somewhat inconvenienced by
the lack of furniture and by the presence
of workmen about the building. The
new furniture was installed during the
week of September 13.

Manager Aschmann is enthusiastic

DEAD MEN
TELL NO
TALES

FOR HIGH CLASS LOBBY DISPLAYS
SEE

L. BLAND
"THE MAN BEHIND THE BRUSH"

Artistic Photomats, Mechanical Scenic Displays. Cut-
outs, Signs and Banners
Telephone Franklin 1457
Suite 40-41 1 12 N. LaSalle St.. Chicago. Illinois

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special professional
discounts on UNIVERSALE.

Immediate deliTerr on all models. DeBrle.
DeFranne. Pathe and many othe

a, fr.

Send for our

BASS CAMERA COMPANY

Dept. H, 109 N. Dearborn St., Chicago. III.

over the record of his sales staff. He
declares that his salesmen are making
great progress in signing up the new
series of Harold Lloyd comedies, the
first of which, "High and Dizzy," has
had its advance showing in the Rose,
Boston, Alcazar, Randolph, Rialto and
Orpheum theatres.

A trade showing on "The Riddle:
Woman," Geraldine Farrar's initial pic-
ture for Associated Exhibitors, was held
on Tuesday, September 14, at the
Pantheon theatre.

Manager Aschmann also announces
that Pathe's pictures of the Olympic
games were the first to arrive in Chi-
cago, the beat being accomplished when
the reels were delivered from New York
via the air route.

New Theatre in Oklahoma

CAPITOL HILL, OKLA.— Bids for
the building of a $30,000 motion picture
theatre in Capitol Hill are being received
by Sam Corporal, who has been running
an airdome motion picture theatre in
Capitol Hill since May 14. The airdome
is located at 225 West C street. The
new theatre will be built just west of
the present airdome on the north side of
C street between Robinson and Harvey
avenues.

more than

ONCE

TO
EVERY
.WOM

ARCHITECTS

AND

BUILDERS

J. B. DIBELKA COMPANY

Parkway Bldg.
2743 West 22nd St.
CHICAGO

GUARANTEED

Mailing Lists

MOVING PICTURE THEATRES

Every State— total, 25,300; by States, $4-00

Per M

1070 Film Exchange* .$7.50

313 manufacturers and studios 4.00

368 machine and supply dealers 4.00

Further Particulars:

A. F.WILLIAMS. 168 W. Adams St.. Chlcafi

AMERICAN FILM COMPANY

Distributed Through Pathe ExchangtM.
PLYING "A" SPECIALS

"Eve in Exile," seven reels, with Charlotte Walker.

'The Valley of Tomorrow." five reels, with William Russell.

"The Honey Bee," six reels, with Margarita Sylva. i

"Dangerous Talent," five reels, with Margarita Fisher.

"Slam Bang Jim," five reels, with William Russell.

"The Thirtieth Piece of Silver," five reels, with Margarita Fisher.

'The House of Toys," six reels, with Seena Owen.

"Peggy Rebels," five reels, with Mary Miles Minter.

"The Week End," five reels, with Milton Sills.

"A Live-Wire Hick," five reels, with Wm. Russell.

"A Light Woman," five reels, with Helen Jerome Eddy.

ARROW FILM CORPORATION

Fool's Gold," six reels, with Mitchell Lewis.
The Law of Nature," with Vincent Coleman.
'When the Desert Smiled." five reels, with Neal Hart.
The Mysterious Mr. Browning," five reels, with Walter Millar.
'The Profiteer," six parts, with Alma Hanlon.
The Sunset Princess," five parts, with Marjorie Daw.
'Miss Arizona," five parts, with Gertrude Bondhill.
"Wolves of the Street," six reels, with Cobb and Johnson.
"The Desert Scorpion," six reels, with Cobb and Johnson.
"The Chamber Mystery," five reels.
"Circumstantial Evidence," five reels.
"The Wall Street Mystery," five reels.
"The Unseen Witness," fiye reels.
'The Trail of the Cigarette," five reels.
'The Bromley Case," five reels.

"Woman's Man," five reels, featuring Romaine Fielding.
"Love's Protege," five reels, featuring Ora Carew.
"The Black Lagoon," five reels, with all-star cast.
•The Golden Trail," five reels.

"Bachelor Apartments," five reels, with Georgia Hopkins.

"Tex," feature series, five reels.

ARROW-HANK MANN COMEDIES
One issued every other week.

MURIEL, OSTRICHE PRODUCTIONS

Two-reel comedies, one each month.

BLAZED TRAIL PRODUCTIONS

One issued every other week.

LONE STAR WESTERNS

One every other week.

ARROW-NORTH WOOD DRAMAS

'The Strangers," two reels.
"Breed of the North," two reels.
"A Fight for a Soul," two reels.
"Beloved BTUte," two reels.
"Quicksands," two reels.
"Border River," two reels.
"In the River" two reels.
"Three and a Girl," two reels.
"Raiders of the North," two reels.
"Looking Up Jim," two reels.
"A Knight of the Pines," two reels.
"The Man of Brawn," two reels.

ASSOCIATED EXHIBITORS

Distributed through Pathe Exchanges
Oct. 3 — "The Riddle Woman," six reels, with Geraldine Farrar.

ASSOCIATED PRODUCERS

Sept. 12 — "Homespun Folks." Thomas H. Ince production with Lloyd Hughes.
Sept. 26 — "The Leopard Woman," J. Parker Read, Jr., production, with
Louise Glaum.

C. B. C. FILM SALES

"The Victim," state rights feature, six reels.

CELEBRATED PLAYERS FILM CORPORATION

GUMPS CARTOON COMEDIES

"A Quiet Day at Home."

"Andy Plays Golf."

"Andy On a Diet."

"Andy's Wash Day."

"Andy's Night Out."

"Andy and Min at the Theatre."

"Andy Visits the Osteopath."

"Andy on Skates."

"Andy's Mother-in-Law Pays Him a Visit."

"Andy's Inter-Ruben Guest."

"Andy Redecorates a Flat."

"Andy the Model."

"Accidents Will Happen."

"Militant Min."

"Andy l ights the H. C. L."

"Ice Box Episodes."

"Wim and Wigor."

"Equestrian."

"Andy, the Hero."

"Andy's Picnic."

"Andy, the Chicken Fancier."

"Andy, the Actor."

"Andy on the Beach "

"Pleasure Bent."

"At Shady Rest."

EDUCATIONAL FILMS CORPORATION OF AMERICA

Distributed through Educational Him Exchanges, Inc.
CHESTER COMEDIES. TWO REELS

"Four Times Foiled."
"An Overall Hero."

"The Big Show."

CHRISTIE COMEDIES, TWO REELS

"Kiss Me, Caroline." (Bobby Vernon.) '
"A Seaside Siren." (Fay Tincher.)

"Out for the Night." (Eddie Barry.)
"Seven Bald Pates." (Bobby Vernon.)
"Don't Blame the Stork." (Harry Gribbon.)

IT.

TORCHY COMEDIES, TWO REELS

'Torchy." (Johnny Hines.)

"Torchy Comes Through." (Johnny Hines.)

"Torchy in High." (Johnny Hines.)

MERMAID COMEDIES, TWO REELS

"A Fresh Start." (Jimmie Adams.)
"Duck Inn." (Lloyd Hamilton.)

"Dynamite." (Lloyd Hamilton.)
"Nonsense." (Jimmie Adams.)

SPECIALS

"Modern Centaurs."

"Valley of 10,000 Smokes."

"Babe Ruth — How He Knocks His Home Runs."

ROBERT C. BRUCE "SCENICS BEAUTIFUL." ONE REEL

"Solitude."

"Falling Waters."

"The Hope of Adventure."

"The Great Mirror."

"The Log of Laviajera."

"The Song of the Paddle."

"Wanderlust."

"Solitude."

"The Castaway."

"By Schooner to Skagway."

CHESTER-OUTING SCENICS. ONE REEL
"Adam and Eve In the Andes."
"Wanted, An Elevator."
"Pigs and Kava."
"Dreams Come True."
"Firel"

"Bear With Us."

"Pyrennes and Wooden Legs."

"Take in Boarders."

"One Drop Was Enough."

"Old Buddha's Maze."

"Some More Samoa."

"Woolly Bits and Monkey Hits."

"The Tamer the Wilder."

"The Trail to Wedontcarewhere."

"Too Much Overhead."

"Seven League Booters."

SCREENICS, SPLIT REEL

"Troubadours of the Sky" and "Infant Icebergs."
"Forbidden Fanes" and "Barks and Skippers."
"Horseshoe and Bridal Veil" and "In a Naturalist's Garden."
"Duck Days" and "Foam Fantasies."

"Great American Yawn" and "Getting His Angora."
"Chosen Waters" and "South Sea Naiads."
"They All Turned Turtle" and "Family Trees."

EQUITY PICTURES

"''ilk Husbands and Calico Wives." «ix reels, with Home Peten.
"For the Soul of Rafael." six reels, with Clara Kimball Young.

"Keep to the Right," six reels, with Edith Taliaferro.
"Whispering Devils," seven reels, with Conway Tearle.

FAMOUS PLAYERS-LASKY CORP

P AR AMOUNT- A RTCR APT PICTURES

June 27 — "Sick Abed," five reels, with Wallace Reid.
June 27 — "Sand," five reels, with William S. Hart.
July 4 — "Sins of St. Anthony," five reels, with Bryant Washburn.
July 4 — "Away Goes Prudence," five reels, with Billie Burke.
July 11 — "Let's Be Fashionable," five reels, MacLean and May.
July 11 — "Ladder of Lies," five reels, with Ethel Clayton.
July 18 — "Homer Comes Home," five reels, with Charles Ray.
July 25 — "The Fourteenth Man " five reels, with Robert Warwick.
July 25 — "The World and His Wife," five reels (Cosmopolitan Production).
Aug. 1 — "The Fighting Chance," six reels, with special cast.
Aug. 8 — "Prince Chap," six reels, with Thomas Meighan.
Aug. 8 — "Crooked Streets." five reels, with Ethel Clayton.
Aug. 15 — "The White Circle." five reels, Maurice Tourneur production.
Aug. 15 — "What Happened to Jones," five reels, with Bryant Washburn.
Aug. 22 — "Guilty of Love," five reels, with Dorothy Dalton.
Aug. 29 — "Hairpins," five reels, with Enid Bennett.
Sept. — "The Right to Love," seven reels, with Mae Murray.
Sept. — "The Village Sleuth," five reels, with Charles Ray.
Sept. — "Lady Rose's Daughter," five reels, with Elsie Ferguson.
Sept. — "What's Your Hurry?" five reels, with Wallace Reid.
Sept. — "Humoresque," six reels, with Alma Rubens.
Sept. — "Half an Hour," five reels, with Dorothy Dalton.
Sept.— "Civilian Clothes." five reels, with Thos. Meighan.
Sept. — -"Little Miss Rebellion," five reels, with Dorothy Gish

September 25, 1920

EXHIBITORS HERALD

FIDELITY PICTURES COMPANY

"The Married Virgin," six reels.
"Frivolous Wives," six reels.

FILM MARKET, INC.
The House Without Children," seven reels, with Richard Travers.

FIRST NATIONAL EXHIBITORS' CIRCUIT, INC.

"A Day's Pleasure," with Charles Chaplin.

"The Greatest Question" (T>. W. Griffith production).

"Two Weeks," six reels, with Constance Talmadge.

"Even as Eve," seven reels, with Grace Darling.

'The Turning Point," five reels, with Katherine MacDonald.

"The River's End," six reels (Marshall Neilan Production).

"The Fighting Shepherdess," with Anita Stewart.

"The Inferior Sex, ' with Mildred Harris Chaplin.

"The Family Honor," a King Vidor feature.

"The Idol Dancer," a D. W. Griffith production.

"The Woman Gives," with Norma Talmadge.

"Polly of the Storm Country," with Mildred Harris Chaplin.

"Don't Ever Marry," six reels, a Marshall Neilan Production.

"The Love Expert," with Constance Talmadge.

"Passion's Playground," six reels, with Katherine MacDonald.

"The Yellow Typhoon," with Anita Stewart.

"Yes or No," with Norma Talmadge.

"Go and Get It," Marshall Neilan production.

"The Jack Knife Man," a King Vidor production.

"What Women Love," five reels, with Annette Kellerman.

"The Notorious Mrs. Lisle," five reels, with Katherine MacDonald.

"The Scoffer," seven reels, an Allan Dwan production.

"45 Minutes from Broadway," with Charles Ray.

"Harriet and the Piper." five reels, with Anita Stewart.

"The Splendid Hazard," six reels, .with Henry Walthall.

"The Perfect Woman," with Constance Talmadge.

"Married Life." five reels, with Mack Sennett cast.

"Smilin' Through," five reels, with Norma Talmadge.

"The Master Mind," six reels, with Lionel Barrymore.

FORWARD FILM DISTRIBUTORS, INC.

'Youth's Desire," five reels.

FOX FILM CORPORATION

FOX SPECIALS

"The White Moll," with Pearl White.

"If I Were King," with William Farnum.

"The Skywayman," with Lt. Ormer Locklear.

"While New York Sleeps," with All Star Cast.

"The Face at Your Window." with All Star Cast.

"My Lady's Dress," with All Star Cast.

"Over the Hill to the Poorhouse," with All Star Cast.

"A Connecticut Yankee in King Arthur's Court," with All Star Cast.

WILLIAM FARNUM SERIES

"Drag Harlan."
"The Scuttlers."

PEARL WHITE SERIES

"The Thief."

"The Tiger's Cub."

"The Mountain Woman."

TOM MIX SERIES

"The Untamed."
"The Texan."
"Prairie Flowers."

WILLIAM RUSSELL SERIES

"The Man Who Dared."
"The Challenge of the Law."
"The Iron Rider."

SHIRLEY MASON SERIES

"Merely Mary Ann."

"Chin Toy."

"The Girl of My Heart."

GEORGE WALSH SERIES

"From Now On."
"Number 17."
"The Plunger."

20TH CENTURY BRAND

"Firebrand Trevison," with Buck Jones.
"The Husband Hunter," with Eileen Percy.
"The Little Grey Mouse," with Louise Lovely.
"Sunset Sprague." with Buck Jones.
"Beware of the Bride," with Eileen Percy.
"The Rangers," with Buck Jones.

FOX NEW B

Twice a week.

SUNSHINE COMEDIES

"Mary's Little Lobster."

"A Waiter's Wasted Life."

"His Wife's Caller."

"Farmyard Follies."

"Chase Me."

"The Cow Punchers."

"Home Sweet Home."

"Napoleon."

"The Song Birds."

"Hot Dogs."

"The Merry Cafe."

"The Tailor Shop."

"The Brave Toreador."

"The Politicians."

"The High Cost of Living."

"Cleopatra."

"Flap Jacks."

CLYDE COOK COMEDIES

"Kiss Me Quick."
"The Huntsman."

GARSON PRODUCTIONS

"Midchannel," five reels, with Clara Kimball Young.
"Hush," five reels, with Clara Kimball Young.

MURRAY W. GARSSON

"A Dream of Fair Women."

GOLDWYN PICTURES CORPORATION

GOLD WYN STAR PRODUCTIONS . ,
"Dangerous Days," seven reels, Eminent Authors Special.
"Trimmed with Red," five reels, with Madge Kennedy.
'The Woman and the Puppet, seven reels, with Geraldine Farrar.
"The Silver Horde," seven reels, Rex Beach Special.
"Out of the Storm," five reels. Eminent Authors Special.
"Jes' Call Me Jim," five reels, with Will Rogers.
"The Great Accident." five reels, with Tom Moore.
"The Slim Princess," five reels, with Mabel Normand.
"Roads of Destiny," five reels, with Pauline Frederick.
"Double-dyed Deceiver," five reels, with Jack Pickford.
"The Truth," five reels, with Madge Kennedy.
"Scratch My Back," five reels (Eminent Authors).
"Officer 666." five reels, with Tom Moore.
"Cupid, the Cownuncher," five reels, with Will Rogers.
"Man Who Had Everything," five reels, with Jack Pickford.
"Girl With the Jazz Heart," five reels, with Madge Kennedy.
"It's a Great Life," five reels, (Eminent Artists).
"The Return of Tarzan," five reels, with Gene Pollar.
"Going Some," five reels. Rex Beach production.
"Cupid the Cowpuncher," five reels, with Will Rogers.
"The North Wind's Malice," five reels. Rex Beach production.
"The Penalty." five reels, with Lon Chaney.
"Earthbound," seven reels, with All Star Cast.
"Stop Thief," five reels, with Tom Moore.

rOHU KIUCA TUi\ AL WKEKM

"Having a Circus."

" 'Air'-istocrac) ."

"In the Glory of the Past."

"Between Friends."

"For the Future."

CAPITOL COMEDIES
"The Little Dears," two reels, with Carter De Haven*.
"A Sure Cure," two reels, with Carter De Havens.

RENNISOM STAR SERIES

'Hieh Pockets." five reels, with Louis Bennison.
"A Misfit Earl," five reels, with Louis Bennison.

GOLDWYN-BRAY PICTOGRAPHY

"iu Far Away New Zealand."

"Girl Pottery Makers of the Caribbeans."

"Taos Indians."

GREIVER'S EDUCATIONAL

"Colossus of Roads.'

"The Spirit of the Birch."

"Suds."

"Precisely as Polly '
"Legend of the Corn,"
"Tupiter's Thunderbolt."

GROSSMAN PICTURES, INC.

"Face to Face," six parts, with Marguerite Marsh.

HALLMARK PICTURES CORP.

FA3IOUS DIRECTORS SERIES

"A Veiled Marriage," five reels, with Anna Lehr.
"Carmen of the North," five reels, with Anna Bos.

"Chains of Evidence five reels, with Anna Lehr and Edmund Breese.
"Wits vs. Wits."

HALLMARK-BURTON KING PRODUCTIONS

"The Discarded Woman," five reels, with Grace Darling and Rod La Rocque.
''Love or Money/' five reels, with Virginia Lee.

"The Common Sin." five reels, with Grace Darling and Rod La Rocqwe.

SPECIAL PRODUCTIONS
"False Gods." eight reels, with Grace Darling.

W. W. HODKINSON CORPORATION

Distributed through the Pathe Exchmngt.

ARTCO PRODUCTIONS

"The Capitol." «ix reels, with Leah Baird.
"Cynthia-of-the-Minute," six reels, with Leah Baird.

ZANE GREY PICTURES, INC.
"De«rrt Gold." seven reels, with E. K. Lincoln.
"Riders of the Dawn," six reels.

BENJAMIN B. HAMPTON PRODUCTIONS
"The Westerners," seven reels, with Roy Stewart.
"The Sagebrusher," seven reels. Oy Emerson Hough.

J. PARKER READ, JR., PRODUCTIONS

"The Lone Wolf's Daughter." seven reels, with Louise Glaum.

r»»l« with I nnivr I ,|.,i,n,

"Love Madness," seven reels, with Louis Glaum.

96 E X H I B I T O

DEITRICH-BECK. INC.

"The Bandbox," six reels, with Dorii Kenton.
"The Harvest Moon," six reels, with Dons Kenyon.

DIAL FILM CO. PRODUCTIONS

"King Spruce," seven reels, with Mitchell Lewis.

LOUIS TRACY PRODUCTIONS
"The Silent Barrier," six reels with Sheldon Lewis.

ROBERT BRUNTON PRODUCTIONS
"880,04)0," five reels, with J. Warren Kerrigan.
"The Dream Cheater," five reels, with J. Warren Kerrigan.
"No. BO," five reels, with J. Warren Kerrigan.
"The Green Flame, five reels, with J. Warren Kerrigan.

NATION AL-BILLIE RHODES PRODUCTIONS

"The Blue Bonnet," six reels, with Billie Rhodes.

JOSEPH LEVERING PRODUCTIONS
"His Temporary Wife," six reels, with Special Cast.

HALL-ROOM BOYS PHOTOPLAYS, INC.

June 10— "Misfortune Hunters"
June 24 — "Back on the Farm."
July 6 — "Stung Again."

July 22— "Wild, Wild, Women!"
Aug. 5 — "Some Champs."
Aug. 19 — "Clever Cubs."

JANS PICTURES, INC.

"Love Without Question," seven reels, with Olive Tell.
"Nothing a Year," seven reels, with Olive Tell.
"A Woman's Business," six reels, with Olive Tell.

JUNGLE COMEDIES

"Caugnt With the Goods."
"Stopping Bullets."
"Circus Bride.1"
"Perils of the Beach."

VICTOR KREMER PRODUCTIONS

"Little Shoes," five reels.
"Stripped of a Million," five reels.
"Strife," five reels.

METRO PICTURES CORPORATION

NAZIMOVA PRODUCTIONS

"Stronger Than Death," six reels, with Nazimova.
"The Heart of a Child," seven reels, with Naximova.
"BilUomi," six reels, with Nazimova.
"Madame Peacock." seven reels, with Nazimova.

MAURICE TOURNEUR PRODUCTIONS

Sept. 16 — "The Great Redeemer," six reels, All Star Cast.

S. L. PRODUCTIONS
"Love, Honor and Obey," six reels, with All Star Cast.

ROBERT HARRON PRODUCTIONS

"Coincidence." six reels, with Robert Harron.

C. E. 8HURTLEFF PRODUCTIONS
"The Mutiny of Elsinore," six reels, with All Star Cast.

"The Star Rover." six reels, with All Star Cast.

TAYLOR HOLMES PRODUCTIONS
"Nothing But the Truth," six reels.
The Very Idea," six reels, with Taylor Holmes.
"Nothing But Lies," six reels, with Taylor Holmes.

HOPE HAMPTON PRODUCTIONS
"A Modern Salome," six reels.

PATHE EXCHANGE, INC.

PATHE SPECIAL FEATURES
Apr. 25 — "Rio Grande," seven reels, with Rosemary Theby.
June 6 — "The Little Cafe," five reels, with Max Linder.

FRANK KEENAN PRODUCTIONS

Feb. 18 — "Smoldering Embers," five reels, with Frank Keenan.
May 2 — "Dollar for Dollar, five reels, with Frank Keenan.

EDGAR LEWIS PRODUCTIONS
Feb. 1 — "Other Men's Shoes," seven reels.
May 80— "Sherry," seven parts, with Pat O'Malley.
Aug. to— "Lahoma," seven reels.

S HERALD September 25, 1920

ALBERT CAPELLANI PRODUCTIONS, INC
Max. 7— "In Walked Mary," five reels, with June Caprice.

J. STUART BLACKTON PRODUCTIONS

June 20 — "Passers-By," six reels, with Herbert Rawlinson.
July 18 — "Man and His Wife," six reels, with Herbert Rawlinson.
Sept. 6— "House of the Tolling Bell," six reels, with Bruce Gordon and
May McAvoy.

Oct. 10 — "Forbidden Valley," six reels, with Bruce Gordon and May McAvsy.
J. D. HAMPTON PRODUCTIONS

July 4 — "A Broadway Cowboy," five reels, with William Desmond.
Aug. 1 — "One Hour Before Dawn," six reels, with H. B. Warner.
Aug. 15 — "The Girl in the Web," six reels, with Blanche Sweet.
Sept 12 — "Felix O'Day," five reels, with H. B. Warner.
Sept. 26 — "Object — Matrimony," five reels, with Blanche Sweet.

HOBART HENLEY PRODUCTIONS
Nov. 2— "The Gay Old Dog," six reels, with John Cumberland.
May 9 — "The Miracle of Money," five reels, with Margaret Sadden.

PIONEER FILM CORP.

"Bubbles," five reels, with Mary Anderson.

"Dr. Jekyll and Mr. Hyde," five reels, with Sheldon Lewis.

"Were Is My Husband?" five reels, with Jose Collins and Godfrey Teazle.

• REALART PICTURES

SPECIAL FEATURES

"Soldier* of Fortune" (Dwanh seven reels.

"The Mystery of the Yellow Room" (Chautard), six reels.

"The Luck of the Irish" (Dwan), six reels.

"Deep Purple," seven reels, R. A. Walsh production.
"The Law of the Yukon," six reels, Chas. Miller production.

"The Soul of Youth," six reels, a Taylor production.

STAR PRODUCTIONS
"The Stolen Kiss," five reels, with Constance Binney.
"Sinners," five reels, with Alice Brady.
"Nurse Mariorie," five reels, with Mary Miles Minter.
"Jenny Be Good," five reels, with Mary Miles Minter.
"Miss Hobbs," six reels, with Wanda Hawley.
"A Cumberland Romance," six reels, with Mary Miles Minter.
"A Dark Lantern," five reels, with Alice Brady.
"39 East," five reels, with Constance Binney.
"Sweet Lavender," five reels, with Mary Miles Minter.

REELCRAFT PICTURES

BILLY WEST COMEDIES

TEXAS GUINAN WESTERNS

"Not Guilty " two reels.
"Letters of Fire," two reels.
"Outwitted," two reels.
"My Lady Robin Hood," two reels.
'The Wildcat," two reels.
'The Night Rider," two reels.
"The White Squaw," two reels.
"A Moonshine Feud," two reels.
"The Desert Vulture," two reels.
'The Girl of the Rancho."

ALICE HOWELL COMEDIES

"A Wooden Legacy," two reels.
"Her Bargain Day," two reels.
"Her Lucky Day," two reels.

"Cinderella Cinders."

"Rubes and Romance," two reels.

"Lunatics in Politics," two reels.
"Good Night, Nurse," two reels.
"Convict's Happy Bride," two reels.
"Squirrel Time," two reels.

WILLIAM FRANEY COMEDIES
"The Paper Hanger," one reel.
'The Water Plug," one reel.
"The Glutton," one reel.
"The Hasher," one reel.
"Hard Cider," one reel.
"Tarred and Feathered," one reel.
"Play Hookey," one reel.
"Professor." one reel.
"Getting His Goat," one reel.
"Fixing Lizzie," one reel
"Dry Cleaned, ' one reel.
"Kidnapper," one reel.
"The Snitch," one reel.
"Moonshiner," one reel.
"Number 13," one reel.
"The Pest," one reel.
"Pile Driver." one reel.
"Undressed Kid," one reel.

GALE HENRY COMEDIES
"Chicken a la King," two reels.
"Don't Chase Your Wife," two reels.
"Her First Flame," two reels.
"Pants." two reels.

"Her Honor the Scrublady," two reals.
"Stung," two reels.

ROYAL COMEDIES

Aug. 15 — "Buggins," two reels, with Leon Errol.

Aug. 80 — "Snakes," two reels, with Billy B. Van.

Sept. 16 — "The Plucky Hoodoo," two reels, with Billy B. Van.

Sept. 80 — "Where Are Your Husbands?" two reels, with Billy B. Vaa."

Oct. 15 — "When the Cat's Away," two reels.

September 25, 1920

EXHIBITORS HERALD

HILBURN HORANTI COMEDIES

"His Wedding Day," two reels.
"The Kick," two reels.
"Love, Where Art- Thou?" two reels.
"Installment Plan," two reels.
"W51d, Wild West," two reels.
"Simp and Satan," two reels.
"Jealousy," two reels.
"Bungalow Bungle," two reels.
"Barber Shop Gossip," two reels.
"Double Trouble," two reels.
"Lazy Lera," two reels.

MATTY ROl'BERT

"She's a Vamp," two reels.
"Circus Days," two reels.

ROBERTSON-COLE PICTURES

SUPERIOR PICTURES
"The Brand of Lopez," five reels, with Sessue Hayakawa.
"Bright Skies," five reels, with Zasu Pitts.
"Devil's Claim," five reefs, with Sessue Hayakawa.
"Notorious Mrs. Sands," five reels, with Bessie Barriscale.
'Uncharted Channels," five reels, with H. B. Warner.
June 20 — "Heart of Twenty," five reels, with Zasu Pitts.

SPECIALS

"The Fortune Teller." s>:ven reels, with Marjorie Rambeau.
"The Wonder Man," seven reels, with Georges Carpentier.
"Li Ting Lang," fice reels, with Sessue Hayakawa.
"Moon Madness," six reels, with All-Star Cast.
Aug. 1 — "Life's Twist." six reels, with Bessie Barriscale.
Aug. 16— "Arabian Knight," five reels, with Sessue Hayakawa.
Aug. 29 — "Big Happiness," seven reels, with Dustin Farnum.
Sept. 12 — "Occasionally Yours." six reels, with Lew Cody.

MARTIN JOHNSON PICTURES

"Lonelv South Pacific Missions."
"Recruiting in the Solomons."
"City of Broken Old Men."
"Marooned in the South Seas."

ADVENTURE SCENICS

"Sheep O'Leavenworth."
"Sons of Salooskin."
"Ghosts of Romance."

May 2 — "Outlaw of Wjderness," one reel.
May 16 — "The Lone Trapper," one reel.

SUPREME COMEDIES

"Take Doctor's Advice."
"Oh, You Kid!"

May 80 — "Letty's Lost Legacy." one reel.
June 6 — "Becky Strikes Out," one reel.

LEWIS J. SELZNICK ENTERPRISES

SELZNICK PICTURES

Distributed by Select Exchanges.

"The Shadow of Rosalie Byrnes," five reels, with Elaine Hammerstein
"Out of the Snows," five reels, with Ralph Ince.
"The Man Who Lost Himself," five reels, with William Faversham.
"The Flapper," five reels, with Olive Thomas.
"Whispers," five reels, with Elaine Hammerstein.
"The Valley of Doubt," five reels, with special cast.
"The Desperate Hero," five reels, with Owen Moore.
"The Servant Question," five reels, with William Collier.
"The Figurehead," five reels with Eugene O'Brien.
"Panthea," five reels, with Norma Talmadge.
"Darling Mine," five reels, with Olive Thomas.
"The Point of View," five reels, with Elaine Hammerstein.
"The Poor Simp " five reels, with Owen Moore,
t

SELECT PICTURES

Distributed by Select Exchanges.

"Faith oi the Strong," five reels, with Mitchell Lewis.
"Isle of Conquest," five reels, with Norma Talmadge.
"The Last of His People," five reels, with Mitchell Lewis.
"She Loves and Lies," six reels, with Norma Talmadge.
"The Seeds of Vengeance," five reels, with Bernard Durning.
"Just Outside the Door." five reels, with Edith Hallor.

SELZNICK NEWS

One reel weekly.
HKKHKKT KAI I MVX MASTERPIECE
"A Good Fellow," one reel.
"Content." one reel.
"Pity the Poor." one reel.
"Society Bad-Man," one reel.
"Dictionary of Success," one reel.
"A Certain Rich Man one reel.
"The Battler and the Bottler," one reel.
"Who Threw the Brick?" one reel.
"Johnnie," one reel.
"Little Red Riding Hood," one reel.

NATIONAL PICTURES
Distributed by Select Exchanges
"Just a Wife," five reels, with special cast.
"Blind Youth." five reels, with special cast.
"The Invisible Divorce," five reels, with special cast.
"Marooned Hearts," five reels, with Conway Tearle.
"Oot of the Snows," five reels, with Ralph Ince.

REPUBLIC PICTURES

Distributed by Republic Exchanges.
"Mr. Wu." five reels, with special cast.
"Baby," five reels, with special cast.
"Mountain Madness," five reels, with special cast.

KINOGRAMS

Twice a Week News Reel.

PRIZMA PICTURES
"Death. Where Is Thy Sting?" one reel.

D. N. SCHWAB PRODUCTIONS

"Fickle Women," five reels, state right feature.

Mile after mile of

EASTMAN
FILM

is exposed and developed each
month at the Research Laborator-
ies, so that through continuous
practical tests we may be sure that
the quality squares with the East-
man standard.

Eastman Film never lias an op-
portunity to be anything but right.

EASTMAN KODAK COMPANY
ROCHESTER, N. Y.

L 5Y3TEr7 I

1 fctf

M<* Iter your
1 tliedtr* PAY

- all Jummer

Send for Booklet 10

Philadelphia Office:
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MINUSA

Gold Fibre Screens

The outstanding success in the motion picture
field today — the largest selling screen in
the world.

Distributors everywhere
Samples and literature upon request.

MINUSA CINE SCREEN CO.

St. Louis, U. S. A.

EXHIBITORS HERALD

September 25, 1920

TYRAD PICTURES, INC.

"And the Children Pay," seven reels, with Garrett Hughe*
"Your Wife and Mine," five reels.
"Human Passions," five reels.

"The Red Viper," six reels, with Garett Hughes.

"It Happened in Paris," five reels.

"Broken Hearts," five reels.

Johnny Dooley Comedies, two reels, monthly.

UNITED ARTISTS CORPORATION

Sept. 1 — "His Majesty, the American," eight reels, with Oouglai Fairbank*

Oct. 20 — "Broken Blossoms," six reels, D. W Griffith production.
Dec. 29 — "When the Clouds Roll By," six reels, with Douglas Fairbanks
Tan. 18 — "Pollyanna," six reels, with Mary Pickford.
Apr. 25 — "Down on the Farm" (Sennett). five reels.

May 23 — "Romance,' eight reels, with Doris Keane.

June 13 — "Mollycoddle," six reels, with Douglas Fairbanks.

June 27 — "Suds," five reels, with Mary Pickford.

Sept. 5 — "The Love Flower," seven reels, D. W. Griffith production.

UNIVERSAL FILM MFG. COMPANY

UNIVERSAL FEATURES

May 3 — "Bullet Proof," five reels, with Harry Carey.
May 10 — "Girl in Room 29," five reels, with Frank Mayo.

May 24 — "The Path She Chose." five reels, with Anna CromwaH.

May 31 — "Everything But the Truth," five reels, Lyons and Moran.

June 14 — "A Tokio Tiren," five reels, with Tsuru Aoki.

June 21 — "Alias Miss Dodd." five reels, with Edith Roberts.

June 28 — "Human Stuff," five reels, with Harry Carey.

fuly 12 — "The Red Lane," five reels, with Frank Mayo.

July 19 — "The Girl in the Rain." five reels, with Ann Cornwall.

July 26 — "La La Lucille," five reels, with Lyons and Moran.

Aug. 16 — "Under Northern Lights." five reels, with Virginia Faire.

Aug. 23 — "Blue Streak McCoy." five reels, with Harry Carey.

Sept. 6 — "In Folly's Trail," five reels, with Carmel Myers.

JEWEL PRODUCTIONS

"The Right to Happiness," eight reels, with Dorothy Phillipt

■"Forbidden," six reels, with Mildred Harris.

"Blind Husbands." seven reels, with Eric Stroheim.

"The Virgin of Stamboul." seven reels, with Priscilla Dean.

"Under Crimson Skies," six reels, with Elmo Lincoln.

"The Breath of the Gods," six reels, with Tsuru Aoki.
"The Devil's Pass Key," seven reels, with special cast.
"Once to Every Woman," six reels, with Dorothy Phillips.

VITAGRAPH

ALICE JOYCE SPECIAL PRODUCTIONS

"The Sporting Duchess," seven reels.
"Dollars and the Woman," six reels.
"The Prey," six reels.

EARLE WILLIAMS PRODUCTIONS

"Captain Swift," five reels.
"A Master Stroke," five reels.
"The Purple Cipher," five reels.

CORINNE GRIFFITH PRODUCTIONS

"Human Collateral," five reels.
"Deadline at Eleven," five reels.
"The Garter Girl," five reels.
"Bab's Candidate," five reels.
"The Whisper Market," five reels.

HARRY T. MOREY PICTURES

"The Sea Rider " five reels.
"The Gauntlet," five reels.

VITAGRAPH SUPER-FEATURES

"The Courage of Marge O'Doone." seven reels (James Oliver Curwood).
"Trumpet Island," seven reels, all-star cast (Tom Terriss Production).

LARRY SEMON COMEDIES

"The Head Waiter," two reels.
"The Grocery Clerk," two reels.
"The Fly Cop," two reels.
"School Days." two reels.
"Solid Concrete," two reels.
"The Stage Hand," two reels.

JIMMY AUBREY COMEDIES

"The Decorator," two reels.

CURRENT SERIALS

ARROW, "Thunderbolt Jack." with Jack Hoxie.

ARROW, "Lightning Bryce." with Ann Little and Jack Hoxie.

ARROW, "The Lurking Peril," with Anne Luther and George Lurpin.

ARROW. "The Fatal Sign," with Claire Anderson.

FOX, "Bride Thirteen," with All Star Cast.

HALLMARK, "The Screaming Shadow," with Ben Wilson and Neva Gerber
PATHE, "Daredevil Jack," with Jack Dempsey.

PATHE, "Trailed by Three." with Frankie Mann and Stuart Holmes.
PATHE, "Ruth of the Rockies." with Ruth Roland.
PATHE, "The Third Eye," with Warner Oland and Eileen Percy.
PATHE, "Pirate Gold," with G. B. Seitz and Marg. Ceurtot,
REPUBLIC Pictures, "The Whirlwind." with Chas. Hutchinson.
UNIVERSAL, "The Moon Riders," with Art Acord.
UNIVERSAL, "The Vanishing Dagger," with Eddie Palo.
VITAGRAPH, "The Silent Avenger," with William Duncan.
VITAGRAPH, "Hidden Dangers," with Joe Ryan and Jean Paige.
VITAGRAPH, "The Veiled Mystery," with Antonio Moreno.

NOTICE

Because of conditions beyond our control, we
cannot guarantee deliveries for
about two months on

GLIFOGRAPH SCREENS

Production is being rushed. Orders will be
filled as fast as possible and in the
order received

THE GLIFOGRAPH CORPORATION

280 Broadway New York City

To The National Board of Review of Motion Pictures,
70 Fifth Avenue, New York City.

Dear Sirs :

Received pamphlet containing subjects from April 1, 1918, to
April 1, 1919. Worth ten times its price. Enclosed find check for
$1.50 for lists for coming year and back catalogs.

Thanking you,

Respectfully,

COALVILLE OPERA HOUSE.

"A Garden of American Motion Pictures"

covering pictures seen by the Board, April 1, 1919-December 31,
1919.

Price 25 Cents

Previous issues of this catalog listing older pictures are also
available; and monthly lists which serve to keep the "Garden" up
to date may be had for an annual subscription of one dollar.

WHY NOT USE THE "GARDEN" AND BUILD UP AND
HOLD A NEW AND DISCRIMINATING CLIENTELE?

To the National Board of Review,

70 Fifth Ave., New York City.

Gentlemen :

Enclosed is $ for which please send me the items checked:

"A Garden of American Motion Pictures"— April 1, 1919-Dec. 31, 1919. . .$0.25
"A Garden of American Motion Pictures"— April 1, 1918-March 31, 1919. .25

All available older "Gardens" 25

Monthly selected lists for the year 1920 1.00

(Name)

(Address)

(Space contributed by EXHIBITORS HERALD in the cause of

BETTER PICTURES)

JESSE D.HAMPTON "resc"B

BLANCHE SWEET

ixv

HELP WANTED
MALE

From the story by
Edwina Levin

Director
Henry Kin^

^Pafhe'^

Distributors

The Prize in the sea of matrimony

She didn't advertise; she didn't want any shopworn or bargain-
counter husband.

She wanted one with money.

She felt that widows have the inside track when it comes to land-
ing a man, and that widows with a past lead the rest of the field by a
city block.

So she became a rich widow (she with her roll of a single thou-
sand) and hinted darkly as to the mystery in her life.

Can't you imagine the complications that would come to an
innocent young- thing like her? <-u

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