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• SIXTH ANNIVERSARY NUMUEk

rf\i Y III NJ 1 U ART IS J QUIGLEV PUBLISHER

vL. Alll, l^O. 1 Entered as second-class matter, August lo. toiy. at the Po t 0<*ce at Chicago, HI., under the Act of March 3. 1S79.

Published weekly at 41J South Dearborn St., Chicago. Subscription, %i.oo a year.

Chicago's famous

th ea tre - own ers
*5a.y —

ROOSEVELT THEATRE
opened Sunday, the Fifth,
with "REPUTATION" to
a big business and is holding up
splendidly. Priscilla Dean's work
in this production places her well
up in the ranks of the greatest
emotional actresses of the screen.
Everybody impressed with the
excellence of her work and satis-
fied patrons should do much in
making a pronounced box-office
success of "REPUTATION"
even in an off season.

July 2, 1921

EXHIBITORS HERALD

: ill'!; iiJ.W

THE

NEW YORK PUBLIC LIBRARY

PRESENTED BY

George.. KLeA.ne.__

1929

Maurice Tourneu.
presents

'THE FOOLISH MATRONS'

From the Novel by
DONN BYRNE

Directed hy
Maurice Tourneur
am/

Clarence L. Brown

Concerning " The Foolish Matrons'9
and the National Board of Review

Recently, the National Board of Review

lurice Tourneur's latest Associated

release — "The Foolish Matrons."
official screening and after the pro-
id been passed without a single
:>oard went on record to proclaim
il "one of the most exceptional
the -gear. " Also, they, remarked
remendous "moral Value" and its
lent qualities.

Never before have we heard such enthusiastic
statements made pertaining to a motion pic-
ture as were those issued by the National
Board of Review in endorsement of Maurice
Tourneur's latest and greatest "A. P."
special.

Associated Producers Inc.

HOME OFFICES; 729 SEVENTH AVE , NEW YORK CITY

EXHIBITORS HERALD

MarkingTime? Heli,No|

WHO said "retrenchment?" Not Universal! At jus
exactly the time when other producers are crying hare
times, Universal is pleased to announce the biggest year'
program in its whole wonderful history.

At just exactly the time when exhibitors are wonderin;
where they'll get enough independent pictures to make up ;
program, Universal notifies them that they can secure all the;
need of every type of picture right from this one organizatior
Who said "too many goods on the shelf?"
Not Universal!

Although Universal is always producing, yet UniversE
has no goods on the shelf.
Why?

Because people like 'em.
Why do people like 'em ?

Because Universal pictures are good pictures and becaus
they're reasonably priced.

IF you searched the whole trade through you could 'nt find better pro
of the saleability of Universal Pictures than the simple fact that whi
other producers are shutting down, Universal is selling everything it mak
in greater volume than ever before. And, furthermore, is increasing i
output — meanwhile, spending more cash money on a single one of its supe
productions, than any competitors ever had the nerve to claim as spec
even when they lied about it.

Read every word in the announcements on the opposite page. They
tell you exactly where to get your pictures — all you want — of every kind
at prices that will net profit you more than any others on the market toda

20
52

^UNIVERSAL*

Pictui

July 2, 1921

EXHIBITORS HERALD

We're Going AHEAD!

Read What UNIVERSAL Gives You This Year :

|9 UNIVERSAL SPECIAL
ATTRACTIONS

The finest weekly features that genius direction
in the best equipped studios in the whole world
can turn out, featuring national screen figures.

2 JEWEL SUPER-PRODUCTIONS

Priscilla Dean Jewels — Harry Carey Jewels — Von
Stroheim Jewels. The very last word in Star,
Story and Luxury of Production.

»0 UNIVERSAL-JEWEL COMEDIES

Lee Moran Jewel Comedies — Joe Martin Jewel
Comedies — there is no cleaner fun half so perfectly
presented.

12 CENTURY COMEDIES

Eighteen with BROWNTE, the Wonder-dog, the
cleverest performing animal in pictures — Eighteen
with HARRY SWEET, the popular new Comic —
Sixteen with CHARLES DORETY, sparkling and
clean.

6 SUPER SERIALS EXTRAORDINARY

Eddie Polo, hero of the American boy. Eileen
Sedgwick, most beautiful of all women serial stars.
Art Acord, the King of the Cowpunchers.

52 TWO-REEL WESTERN DRAMAS

One every week — the two reelers that have be-
come known through the trade as "Action West-
erns." Nationally popular players in every one,
splendidly supported.

12 TWO-REEL SERIAL
STAR DRAMAS

Two reelers in series — all of Universal greatest
serial stars. Every story complete in itself.

52 STAR COMEDIES

One reelers that will put life and snap and pep
into any program. W'ith all Universal City's
marvelous resources in players and settings.

04 INTERNATIONAL NEWS ISSUES

The world before your eyes — always first with
the biggest events at no extra cost.

IS THIS ENOUGH FOR YOU?

GALA See >'our ^Ioving picture Weekly out June
y-rri/ 25tl), and subsequent issues, for our smash-
WIliLiN. ing offer on Laemmle-Universal Anniver-
sary Week. Make one week in July or August UNI-
VERSAL WEEK. Free Banner, free Herald, free Post-
ers, free Lobby, free Slides, free Mats — your biggest
net-profit week of the year. See your Universal Ex-
change today.

"REPU-

With all the trade papers, all the critics,

TATinW" a^ tne houses of the country tum-
1 A 1 HJfN bling over themselves to go on record
as stating that PRISCILLA DEAN in "REPUTATION"
is the season's greatest money-getting attraction, it is
only a mighty short-sighted exhibitor who will pass
up this biggest of all melodramas.

CAR FY Universal takes pleasure in announcing

IFWFT <s the earl-v release of HARRY CAREY,
JtWllLO greatest of all Western character por-
trayers, in the first of a series of JEWEL PRODUC-
TIONS which will be incomparably the finest Western
dramas in the history of screen entertainment. Mean-
while, see his newest Special Attraction, "DESPERATE
TRAILS," at your Universal Exchange. It's a wonder!

NEW *n Universal Special Attractions, in addi-
CT ADC t'011 to triose national figures, FRANK
O 1 AK5 MAYO and GLADYS W ALTON, Universal
will shortly offer you not less than four new stars.
HERBERT RAWLINSON, famous for some of the
greatest Special Attractions ever made — MARIE PRE-
YOST, long known as one of the most charming figures
on the screen — HOOT GIBSON, a whirlwind of action
and a wonderful personality — MISS du PONT, said to
be the most beautiful woman in .pictures.

SUMMER ^ee vour Universal Exchange and
OCPPPQ watch every number of your Moving
UrrtKj Picture W'eekly for Summer Offers of
Serials, Short Subjects and the Great Combination Offer
on Nine proven, certified Jewel Productions. Low-tide
figures on every one. Investigate this today.

"FOOLISH In the early Fall> look for the only real

WIVPQ" million dollar picture ever made in

™ * * America — Carl Laemmle's crowning

achievement, directed by Von Stroheim. A photodrama
whose artistic finish and dramatic intensity will not be
equalled in this generation — a picture certain to be the
sensation of the world.

>ecial
itu res

UNIVERSAL

Your whole

'ogram

"'he Hdl"FirC ^' ^' ^arren Corporation now announces to the

exhibitors of the country the operating personnel of
J3attiilion *tS nati°n"wi^e sales organization. The men who com-

prise our corporate family are the best paid resident
managers who have ever operated a distributing com-
pany in the history of the motion picture industry.

The stars opposite the names of these capable and
resourceful aides indicate the number of years that
each one has been identified and associated with the
head of this company. All of us learned a long while
ago to like each other; to play the game by' the same
rules; to make friends of our exhibitor-customers and
to go through hell for each other, whenever occasion
demanded it.

Every manager of an F. B. Warren Corporation office
has a partnership bonus earning interest in the gross
receipts of his office and, based upon careful operation,
every employe in every office will also have a partici-
pating interest in the earnings of the office.

OFFICE

MANAGER

ATLANTA

***John C. Shannon

BOSTON

**Alexander Weissman

BUFFALO

**Thomas W. Brady

CHICAGO

******Sidney J. Goldman. Vice Pres.

CINCINNATI

***Irving Hanower

CLEVELAND

C. E. Holah

DALLAS

**Doak Roberts

DENVER

**Irving P. Arnold

DETROIT

***J. J. Milstein

KANSAS CITY

******Benjamin Blotcky

LOS ANGELES

*****William H. Jenner, Vice Pres.

MINNEAPOLIS

William R. Wilkerson

NEW ORLEANS

**Selected; to be announced

NEW YORK

***Marx S. Nathan

OKLAHOMA CITY

"Selected; to be announced

PHILADELPHIA

**Edgar Moss, Vice Pres.

PITTSBURG

**William Warner

SAN FRANCISCO

** William A. Crank

SEATTLE

**Louis Amacher

SPOKANE

"Selected; to be announced

ST. LOUIS

***C. D. Hill

WASHINGTON

***Rudolph Berger

F. B. WARRE N

CORPORATION

154 0 Broadway New York City

Idapted from the pLavj hxf-~

Channinq bollock,
Directed bvj Qeorqe ^awcett

p Scenario lovj

Lawrence oMcCloshey

*•■■« *t • • • Hil »« • • ••
tit k « • iiixt «r* • • •»•* • « • mix «»•

III* ! 1! • •*» •■»»• ■ •»

•»:. •
. \ • ts:

* •.#.•»»

'Mil III

1er Crowninq cAchievemenb

CONSTANCE

BINNEY-

SUCH A

LI TTLE QUEEN

<J1 glorious romance that
zointains all of the guaintness
of ERSTWHILE SUSAN, all of hhe
zharvn of THE STOLEN KISS -
all of the human appeal of 39
east, all of the dashing aa~
Venture of - SOMETHING -
DIFFERENT, and all of the Wist-
ful couraae of the magic cup.

REALART

PICTURE S CORPORATION
469 Jifth Jlvenue-Xevjljork,

8 EXHIBITORS HERALD July 2, 1921

American Producers

From Italy

SOCIETA ANONIMA "ULTRA"
SALUTES YOU

and invites those of you who desire to make some of your productions
in Italy, to come over and benefit by the massive, fully equipped and
thoroughly modern studios of the NOVA and BERNINI companies,
which are conveniently situated just outside the walls of Ancient Rome.

"DON CARLOS"

and

"THE SUNSET OF THE DORIAS"

have been made in these studios. "BEN HUR" is here in the making;
the William Fox Company has contracted for a sufficient period of time
to produce "NERO," and it is here where the American directors and
artisans will work with the best we have to off.er in the spirit of reciprocity.

New York Representative

Phone:
Vandcrbilt 72%

July 2, 1921 EXHIBITORS HERALD 9

American Exhibitors

Across the seas from Sunny Italy
for American entertainment
are coming

The Naked Truth and The Dangerous Age

Two of the greatest modern successes of the

Unione Cinematografica Italiana

starring

ITALY'S LEADING ARTIST

PINA MENICHELLI

Now in the making — Zola's "A Page of Love," and
Pinero's "The Second Mrs. Tanqueray"

FOUR DISTINCTIVE MASTERPIECES PER YEAR, CONTRACTED FOR A FIVE-YEAR PERIOD

Guaranteeing to American Audiences
TWENTY PINA MENICHELLI PRODUCTIONS IN ALL

Phone :
anderbilt 7296

17 West 44th Street
New York City

Cable:
ERNSHIP

LEWIS J. SE.LZNICK

presents

Constance

Op the Road witbSalfie

3®

May McAOoy — Wonder Girl

Stardom comes to this radiant young emotional actress
as the well-merited regard of three $ears of practical train-
ing in screen vJork.

Hers is the power, the glory* and the gripping appeal
•which only the faithful translation of human life and
human strife upon the screen can give.

Realart presents May McAvoy, Star.

Wkat tke Wonder Girl

Brings to Your Screen

May McAvoy brings to your screen, and to
your audiences, radiant personality, flawless
beauty, confidence gained from successful \tfcrk,
and tke splendid power to thnii men
and xtfomen by Ker keart-stirring
interpretations of life.

Can She Act?

Read what the experts say:

' There is no limit to vJnat may be expected of her."

— Los Angeles Times.

"Some of the finest emotional acting in screen

history. ' — New York Telegraph.

"Beaut^, charm and feeling."

— Boston Herald.

.VP

5&°

''A milestone in screen acting."

— New York Post.

"Keen dramatic ability and emotional powers."

— Alan Dale in New York American.

That's why we call
her the Wonder Girl

o \ r

m m

mam ■■■<*■-■«

from a S/ory £y Gouverneur Morris Directed 6y Albert Capcllani

Scenario by Donnah Dorrcll Scenes 6y /he /amoits Cosmopolitan Scenic Siaff

Under tfieDiredion of Joseph Urban

Presenfed 5y Famous Players-Lasky Corporation

CTA Cosmopolitan production -

Side Step the Summer Let Down with this
Big Money-Getting Heavily Advertised Divorce

Problem Feature

When a feature makes box office records in the winter — the picture
industry sits up and takes some notice. But when "The Wild Goose"
opened on the hottest day New York has had this season and ran through
a straight week of summer weather to a box office total of $24,961.20, the
picture experts were absolutely flabbergasted.

Here is why "The Wild Goose" is a box office marvel —

first I* 's a Cosmopolitan Production and one of the best super-features that ever carried the

Cosmopolitan Production trademark.

Second ^ *s a timely picture— every one is looking for the answer to the divorce question. The

newspapers are full of divorce news and divorce editorials. It is one of America's greatest
problems. And this picture strikes at the very heart of it.

1 htTQ. It u a story in a million from the pen of that gifted novelist, Gouvemeur Morris, and a million

readers of Hearst's Magazine have read it and are waiting to see it on the screen.

FoUftJl I* was directed by that internationally famous director, Albert Capellani, who is one of the

four greatest directors in the motion picture industry.

Fifth It ran up a k°x omce record of $24,961.20 at the Rialto, New York, during a week of un-
interrupted summer weather — a week when a lot of successful long-run shows "turned up
their toes" and closed.

Sixth "The Wild Goose" is being advertised with big space advertising in Hearst newspapers — the
leading newspapers of the following cities:

Boston Chicago Los Angeles San Francisco
Atlanta Milwaukee Washington New York

The Sunday editions of the Hearst newspapers blanket America.

"The Wild Goose" has been booked by all New York Keith, Proctor
and Moss high-priced reserved seat vaudeville and picture houses.

Sidestep the summer let-down. Don't play untested, unadvertised pic-
tures. Play "The Wild Goose" and get the big, sure money.

It 's (2 (paramount Q>ictun?
^ Presented By Famous Players -Lasky Corporation

(osmopolilan production

Its (2. (paramount Qidun

Presenfed 5y Famous Players -Lasky Corporation

(gsmopolilan production ~

Right Now This Picture Will Attract Crowds
Away from Outdoor Sports and Into

Your Theatre

You have the keenest competition to contend with now — baseball
bathing, boating and every other outdoor sport.

Summer weather always has, and always will, hit box office receipts,
but there is one way to beat the weather — to get the money in spite of sea-
son— that is to play hit pictures — hits so sure-fire that they will draw
audiences irrespective of anything.

"The Woman God Changed" is that kind of a picture, and here's the
absolute proof —

$39,079.25

in 14 days on Broadway — seven d^ys in the Rivoli, seven in the Rialto. This
amazing box office take was during two weeks of uninterrupted hot out-
door weather while a lot of "legitimate" stage successes were giving up the
ghost and taking to the store house.

Now In Its Fourth Week on Broadway and Going

Bigger Every Day

The B. S. Moss* Broadway, New York, ran this great money-getting
picture last week. It drew so much money to the box office that it has been
held over for a second week. No picture has ever been played two weeks
at Moss* Broadway before.

This record money-making feature has been booked by all New York
Keith, Proctor and Moss high-priced reserved seat vaudeville and picture
houses. *

Plays next week at Brooklyn's most wonderful house, the Mark Strand
Theatre, Brooklyn.

EXHIBITORS HERALD

July 2, 1921

Why We Should Have
Exhibitors Support

THE R-C Pictures Corporation (Robertson-Cole) are foremost of the independent
motion picture producers and distributors. The organization neither owns nor
controls any theatre. It is not an exhibitor and has no financial interest in any
exhibiting unit or organization. Although only two years old as a producing com-
pany, there are now available to Exhibitors 102 photoplays, including specials,
dramas, comedy dramas, comedies and such notable successes as Otis Skinner's
"Kismet;'' four pictures with Pauline Frederick; seventeen pictures with Sessue
Hayakawa; Georges Carpentier in "The Wonder Man;'' George Beban in "One Man
in a Million;'' Max Linder in "7 Years Bad Luck;'' William Christy Cabanne and L.
J. Gasnier specials including a score or more of equally notable screen successes.

AT LEAST 26 NEW PICTURES THIS YEAR

OUR Hollywood studios, considered the most complete and up-to-date in existence, will produce at
least a minimum of twenty-six pictures for distribution during the next 12 months. These will
include unusual motion picture features, a series of new feature pictures by Pauline Frederick, a
series of feature pictures by Sessue Hayakawa, and a directors' series by William Christy Cabanne, L.
J. Gasnier and other equally well known directors. Negotiations are pending for new stars and
directors. All departments have been strengthened and we will give exhibitors the best product
obtainable in photoplays.

EXHIBITORS CAN MAKE POSSIBLE MORE, BIGGER
AND BETTER PICTURES

WE are concentrating on the most advanced and serviceable methods of service to exhibitors, to
provide methods by which they can attract larger patronage to their theatres when they show
R-C Pictures; and to aid them in building larger permanent patronage.

It is only by booking the output of such independent producers and distributors as R-C Pictures
Corporation that increased production, bigger and better pictures for your patrons can be made
possible — productions that can be booked at reasonable rental, backed by advertising, publicity and
exploitation, insuring adequate box-office receipts.

R-C Pictures, adequately advertised and exploited and properly presented, will make your
theatre the most popular place of entertainment and amusement in your community.

R-C PICTURES CORPORATION

( ROBERTSON -COLE)

EXCHANGE BRANCHES:

ATLANTA DALLAS MILWAUKEE PHILADELPHIA

BOSTON DENVER MINNEAPOLIS PITTSBURGH

HIIIM.O DBTROn NKW ORLKAVN SAN FRANCISCO

( \(.(> INDIANAPOLIS NEW YORK ST. LOUIS

CINCINNATI K WSAS CI I > OKLAHOM A CITY SEATTLE

(II Ml \\l> LOS \\(.ll is OMAIIV WASHINGTON

FILMS FOR THE WHOLE FAMILY

URBAN
OPULAR
LASS ICS

KINETO
COMPANY

AMERICA
Intc.

URBAN

POPULAR
CLASSICS

Children like them.

Mothers like their children to see
them.

They are the proof that the really
best pictures can also be the most
popular.

The New York Times told the whole
story in a brief sentence in discussing
them on June 12, saying:

— For years he {Mr. U rban) has
been issuing his instructive — and
equally entertaining — films . . . .

As entertaining as they are instruc-
tive—that's the whole story about
Kineto Reviews and Movie Chats.

Exhibitors who are building now
for the future are booking these
single reels that are

Features in Themselves

KINETO COMPANY OF AMERICA

INCORPORATED

71 W. Twenty-Third St. (i7/|W^ NeW Y°rk Qty

^^c^PHe s> i o e n t

Great Box Office Values-™

Lavenders Old Lace

Myrtle Reed brings a ready made
audience to your theatre in the
millions of people who know and
love her novels of which Lavender
and Old Lace is the most popular.

Millions have seen — know and
have applauded in 50 or more great
screen successes every member of
the all star cast in Lavender and
Old Lace.

And the picture itself is one ''be-
fore which the sentimentalists will
fall down and adore; and one that
will stir up tender feelings in the
breasts of even the most material-
istic and matter of fact persons,"
says the Motion Picture News.

A sure fire patronage builder for
any first run theatre.

LOUIS BEN N I SON

MARGUERITE SNOW

RENCO FILM COMKfcNY

presents

_IAVENDER

AND OLD LACE

From the great story by

MYRTLE REED

"With MARGUERITE SNOW-
LOUIS BENNISON
amd SEEN A OWEN

Directed by LLOYD INGRAHAM

SEENA OWEN

Distributed by

HODHNSON

ftre PATHE EXCHANGE Inc.

WILLIAM M. VOGEL FOREIGN

IUI WUf IOHTV flKTMST MIW VOMK DISTRIBUTOR

July 2, 1921

EXHIBITORS HERALD

"Not in stately mansions,
Not in towering office buildings,
Nor in the city's crowded streets,
Is the Heart of American Youth,
But ON THE BACK LOT."

Pantheon Pictures
Corporation

Announces

Its Initial Screen Offering

"ON THE BACK LOT"

An Exquisite Home-town Story,
Brimming with Beauty and Thrills

With

ANETHA GETWELL

And a Cast of Distinguished Players

Directed by Story by

Charles Miller George Dubois Proctor

Watch for Announcement
Of Releasing Arrangements
In an Early Issue of
This Publication

Pantheon Pictures Corporation

Executive Offices Studio and Plant

836 Singer Building Port Henry

NEW YORK

Jans Productions Inc. Present

Vfa AMAZING LOVERS"

A fascinating presentation
of life in Greenwich Village
based upon a surprising
love story: *• ~ *•

^6ven in the midst
of New Yovks famous
Bohemian Resort

^Produced Jby

AH FISCHER we

A JANS PICTURE

STATE RIGHT BUYERS WIRE JANS PRODUCTIONS, Inc.

SUITE 1005—729 7th AVE., NEW YORK CITY. PHONE BRYANT 3623

Jans Prodactions Inc. Present

MAN and WOMAN *

A powerful photo dramatic
depiction of moral regeneration
whose frankly realistic portrayal
compels tense interest.-

JOE
KING

clDntten, ind
Directed ba

CHARLES
A.LOGUE

Superb in the tropical
luxuriance of nature's
lavish settings •*•

Produced by

A.H.FISCHER mc

A JANS . PICTURE

STATE RIGHT BUYERS WIRE JANS PRODUCTIONS, Inc.

SUITE 1005—729 7th AVE. , NEW YORK CITY. PHONE BRYANT 3623

22 EXHIBITORS HERALD July 2, 1921

IN THEIR

TV02EEE FEATURES

BEING PRODUCED UNDER THE PERSONAL SUPERVISION Of

HAL BENEDICT
ONE A JIONTH STARTING JULY 15S

AM UNEQUALLED QFFEBNC

TO THE INDEPENDENT MARKET

POWABD PILH DISTRIBUTORS

J JOSEPH SAMETHpres

110 VEST 40* ST 412 MASON BLDG

NEW M3RK CITV L09 AISGELE5

July 2. 1921

EXHIBITORS HERALD

An entire floor of our greatly enlarged laboratory is devoted exclusively to

NEGATIVE DEVELOPING AND FIRST

PRINT WORK

OUR NIGHT AND DAY SERVICE

Means that by nine a. m. you can see the results of the previous day's 'takes'

QUALITY INSURED BY

An expert developing crew. Conditioned air — rendered absolutely free from dust.
Thorough washing in crystal-clear, filtered water.

CRAFTSMEN FILM LABORATORIES, Inc.

PRINTING DEVELOPING ART TITLES

251 West 19th St. New York City

TELEPHONE W ATKINS 7620

EXHIBITORS HERALD

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EXHIBITORS HERALD

July 2, 1921

E. Metzger, Strand Theatre, Creslon, la. — "With a
First National franchise I have made a success of my theatre
where others failed." THATS ANOTHER REASON WHY

Hherel! be a Franchise everywhere

"Tense and Real and of Lasting Appeal"

A First National Attraction

Foreign Representative-, David P. Ilowclls, Inc.
729 Seventh Ave., New York City

That's what the Moving
Picture World says.

Looking for something
good — something out of
the ordinary f Read it all!

"The drama is tense and real and of
lasting appeal. The subject matter is
great and impressive. It is powerful
enough to hold the attention of any spec-
tator, and to leave him satisfied and in-
spired. A story of the survival of ideals,
of the sublime strength of human charac-
ter, of the test and triumph of love
through vicissitudes that are over-
powering."

Albert A. Kaufman's
presentation of a

Sidney A. Franklin
Production

"COURAGE"

Adapted from Andrew Soutar's Book
"Courage"

July 2, 1921

EXHIBITORS HERALD

Big Audience Appeal!

A picture that carries a love message to every girl
and young man and one that young and old will
enjoy. The story of a certain rich man and two
beautiful girls — full of romance — 3 kinds of love.

with the beautiful

HOPE HAMPTON

"Loves

Presented by Hope Hampton Productions, Inc. Story and direction
by John Gilbert. Exclusively distributed by Associated First
National Exchanges, with the exception of the Pittsburgh territory,
which is handled by the Columbia Film Exchange. Pittsburgh, Pa.

Penalty

EXHIBITORS HERALD

July 2, 1921

Carpentier Calls "Scrap Iron" Great Fight Film

You never had such an oppor-
tunity as this one. The whole
country is fight "crazy" and
here's the best ring battle ever
fought on the screen. The
women want to see it just as
much as the men.

Arthur S. Kane
presents

CHARLES RAY

"Scrap Iron"

Adapted from Charles E. V an Loan's
Saturday Evening Post Story
by Finis Fox

Directed by Charles Ray and produced by Charles Ray Produc-
tions, Inc.; photographed by George Rizard.

Go To It! Now!

Aiding r

fry.

fry

yon. Ure

(sC^y

"'/)

THE NEW YORK
PUBLIC LIBRARY

THIS issue marks the sixth anniversary of the founding of Exhibitors Herald. In the
six years that have elapsed since the beginning of the publication the motion picture
industry lias found in it anew and different type of trade paper; a publication con-
ducted on a basis of strict independence, impartiality and fairness to every branch of the
business.

From the outset this publication has contended vigorously against the entrenched prece-
dents that have existed since the start of the business and has refused to accede to the preju-
diced beliefs that a motion picture trade paper to survive must be a slave to privileged inter-
ests, accepting dictation from those who have sought to rule arbitrarily over the destinies of
a great industry.

Committed wholeheartedly to the policy that a publication in this industry should — and
must if it is to be successful permanently — adhere faithfully to a course of aggressive inde-
pendence and strict impartiality, Exhibitors Herald has carried on determinedly during
the six years of its existence until now, at this auspicious moment in its record, it has
reached a position of uncpiestioned authority and influence in the trade world of motion
pictures.

This achievement, in a great part, has been made possible by the appreciation of leaders
in the exhibiting and in other branches of the industry of the signal importance of encourag-
ing the development of a trade paper which serves an ideal; which treasures its reputation
for independence and fair dealing above opportunities for mere aggrandizement; which
stands steadfastly by its convictions and spurns every approach which suggests a compro-
mise with misrepresentation, trickery or oppression.

It is appropriate upon this occasion to make due recognition of this splendid encourage-
ment and support which have been accorded our efforts and also to offer renewed assurance
that against whatever obstacles that may occur Exhibitors Herald will continue deter-
minedly to remain faithful to its trust.

EXHIBITORS HERALD

July 2, 1921

-MARTIN J. QJJIGLEY
PUBLISHER ZP EDITOR

Pulilished every Wednesday by Martin J.
Quisley.

Editorial and Executive Offices: 417 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

New York Office: 147B Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 6.172 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $2.00 a
year: Canada, $."5.50 a year; Foreign
Countries (Postpaid), $4.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII July 2, 1921 No. 1

From the observations of some it
would appear that summer weather is
some weird and extraordinary phe-
nomenon that never occurred before ;
that theatres had never before faced
a lessening of business at this season
of the year and that it certainly will
prove disastrous to the industry.

This period has been, and unless the
seasons adopt some new manner of
visitation, probably will continue an-
nually to be a time of lessened patron-
age. The theatre at this particular
time is in competition with every form
of outdoor amusement. The usual re-
sult of quitting in the face of strong
competition is well known. Exhibitors
might with profit apply this fact to
their present situation.

Instead of going down and out the
exhibitor of intelligence and courage
will give his competition at this time
a real fight. Such a fight cannot be
expected to yield a great profit, but
it will at least keep the theatre in the
minds of the public and will prevent
the forming of the habit of keeping
away from the theatre.

There are exhibitors who appear to
be intent upon making business at this
time just as bad as possible. Witness,
for example, the case of an exhibitor
with whom we have recently discussed
conditions. This exhibitor has been
paying an average of about sixty-five
dollars for his feature picture. In an
endeavor to impress upon us his
astuteness in meeting the current sit-
uation he announced that between now
and September first his maximum fig-
ure would be fifteen dollars per pic-
ture.

* * *

Here is an exhibitor whose public
has been accustomed to sixty-five-dol-
lar pictures and his pretty little scheme
is to foist upon them fifteen-dollar pic-
tures right at a time when all forms of
outdoor amusement are in active com-
petition. Under the disadvantages of
hot weather theatre-going this exhib-
itor expects his public to be charmed
with a type of picture they would not
stand for in the winter months when
the theatre is just about the only avail-
able place of diversion.

* * *

If there is any logic or sense in
such procedure, we can't see it. A
program may be shortened to advan-
tage for the summer, but how it C£u
be cheapened substantially and still
win against the outdoor competition
is something we do not understand. If
a theatre finds that financial require-
ments compel a material lowering of
the usual entertainment standards it
would be better that the doors be
closed for thirty or sixty days. To
cheapen your program is an effective
means of making bad business worse.

Re -Takes

J. R. M.

All ready for the big fight?

Got your ringside seat?

The one in Minneapolis, we mean.

The Lineup

In this cor-ner we have "Battlin' "
Cohen — while over heah wc have "K. O."
Bill Brady! Ready for the gong!
*

Shelbyville Kid Will Be There

There is to be a baseball game V
everything.

Frank Rembusch, the "Babe" Ruth of
the industry, will knock out a few "hell-
raisin' statements" for the amusement of
the boys in the bleachers.

Sight-seeing 'buses will leave the back
of the hall every five minutes and parade
up the middle aisle.

The T. R. will follow the band wagon
in a wheel chair.

'Raw for Minneapolis!!!

Candor?

Metro's going to make a picture called
"Junk."

Still Asks Eight Cents

Sugar is down to 6 cents a pound, ac-
cording to reports, but our corner grocer
is holding out for a separate peace.
*

"Chicago cabarets are infested by wild
women." — Testimony at murder trial.
Somebody feeding them wild oats?
*

And the Parrot Talked

Rex Ingram, who dashed off that lit-
tle thing,- "The Four Horsemen." tells
this one. which shows that system is
everything even around a studio. He
ordered a parrot and monkey for "The
Conquering Power," his next picture.
When ready to "shoot" the monkey was
on hand, but there were no signs of the
parrot. "Where's the parrot?" he asked
the man in charge of the set. "Well, you
see the monkey is an actor and the par-
rot is a prop. You'll have to get him in
the prop room."

He'll Have a Time Finding One

William Pinney F.arle is looking for a
shy young lady to play the lead in"Thc
Ruhaiyat of Omar Khayyam."

Easy

However, with a real "jug of wine and
thou beneath the bough," he should have
no trouble getting a leading man.

It's going to be a pleasure playing that

scene.

Belongs in the Artillery

Admiral Sims is in the wrong branch
of service with that jackass stuff.
*

Got the Von Stroheim Habit

According to dispatches from across
the pond, a German film company is go-
ing to rebuild and reproduce the
Egyptian pj ramids, the White House,
New York City, Niagara Falls, and for
good measure the Gulf of Naples.

IN THIS

OF B FECIAL INTEREST

vtmli., supplement 4'2

sii»» Jenkins In Item hunch :U

N i s OF THE v\ EBK
Cltlacaa Stom .lull tm Release indi-

ann Dihihltor 31

Waiter Prltcharrd Baton Deala Blon

for Toleriinee 32

M InnenpnllN I'repfired for Iteeeption

of M. I'. T. O. A 33

Illiaota i Miwm inn Dice in State

1.1'Klnliilurr 36

I'iisht oti M iiMMiieli nil' I Is < ensnrship

I.imv In Ntnrled 3ft

(.rorice l.onne Tinker. Voted IllreO-

for, Die* In I. ox \niceles 311

ISSUE

A merlcan Interests Acquire < 'ontrol

of Pathe Exchannjei [nc Itii

Senator \Vn ik«*r I nnhcn Statement on
Kir.st National ciuirjerN :i7

Oklahoma Court of rVppeale Hold*
Bundaj Showe Legal 87

s. ii. Kent Denlee "I iifiiir Treat-
ment" of II. l-\ I ran tt7

Pennaj Ivaata League < 'enenrea Stan*
Icja f«r Prtee Cut 38

DEPARTMENTS

If One) M.i Kin;. llll'IIN US,

Bxhtfcltora lalTerttalaaj sn

R«i lewa n»

Waal tke Picture DM lot He 111

Theatre IBqulpmeni 1^1

Chicago Trade Bventa 181

July 2, 1921

EXHIBITORS HERALD

Citizens Storm Lockup to
Release Indiana Exhibitor

Climax in Sunday Theatre Fight at Portland Results
in Jail Door Being Smashed in to Free
Theatre Owner Refused Bonds

(Special to Exhibitors Herald)

PORTLAND, IND., June 21.— Sherman Hines. proprietor of the
Princess motion picture theatre of this city, was released from jail by a
crowd of enraged citizens Sunday after he had been arrested by Chief of
Police Jellison and a patrolman for having opened his theatre for a Sunday
afternoon performance.

Hines was taken to the jail where he was told by the police that he
would have to remain until the next day, as Mayor Mitchell was out of the
city and no one else could accept his bond.

Break in Door to Free Prisoner

After the report of the arrest had spread, a crowd of citizens assembled
in front of the jail. When they learned that Hines had been refused bail,
they brushed the police to one side; smashed in the door, and liberated the
theatre owner, who was suffering greatly from the heat. The jail is a
small wooden building without ventilation.

V iolence was probably prevented when
the policemen changed their front and
consented to Hines being removed to
his home, where he was placed under the
care of a physician as a result of the
ordeal and the heat.

Attorneys Lead Crowd

The crowd which liberated Mr. Hines
was led by his attorneys. Jacob Denny
and S. A. D. Whipple. Many prominent
citizens were included in the number.

Hines was arrested several weeks ago
for operating his theatre on Sunday, but
the case against him in the circuit court
was dismissed. Advocates of blue Sun-
day claim that he promised to discontinue
Sunday shows at the time.

Columbus Pastors
Demand Blue Sunday

fSfecial to Exhibitors Herald)

COLUMBUS. IXD.. June 21.— The
pastors of the three churches of this
place have protested to the town board
against Sunday motion pictures at the
A-Muse-U theatre. J. C. Robertson,
manager of the theatre, previously had
tried to put on Sunday shows, but was

prevented by the pastors and members of
their congregations. The next time Ire
opened the theatre on Sunday he was not
molested.

Xo tickets were sold for the second
Sunday show, but instead a large sign
was placed across the front of the theatre
which read: "Please donate as we are sell-
ing no tickets." A large crowd attended
the show and many of the patrons are
said to have "donated" several times more
than the regular price of admission.

Robertson says he will continue to give
Sunday evening shows despite protests
from the church people. He expresses
the belief there is no way to prevent the
shows so long as he continues his dona-
tion method of collecting the price of ad-
mission.

May Have to
Nail It Down

J. L. Friedman, president of Cele-
brated Players Film Corporation,
Chicago, is one of the scores of
film executives who like to have a
copy of their favorite trade paper
within easy reach.

The interest of every one in his

Lasky Announces Big
Cut Will Be Made in
Costs of Production

Jesse L. Lasky, .irst vice-president of
the Famous Players-Lasky Corporation,
and Cecil B. DeMille, director-general,
have returned to Los Angeles. Mr. De-
Mille had made a flying trip to New York
for conferences with the officials of the
company.

Before leaving New York. Mr. Lasky
said that conditions made it necessary
that every possible economy be practiced
in the future in the production of pic-
tures.

"Through reorganization." he said, "T
expect to effect a big cut in the cost of
production at the Lasky studio. I also
will arrange for the reception at the
Lasky studio of the producing units
which we are shifting west from the
Long Island studio, which will remain
closed throughout the summer."

Laemmle and Party
Sail on Trip Abroad

Harry Reichenbach Goes As
Special Representative —
Stern With Chief

(Special to Exhibitort Herald)

NEW YORK, June 2 1.— Carl
Laemmle, president of Universal Film
Manofacturing Company, sailed last
week on the Aquitania on his annual trip
to Europe.

In the Laemmle party were Abe Stern,
treasurer of Universal. Mr. Laemmle's
two children. Rosabelle and Julius, their
aunt, Mrs. Maurice Fleckles. Lee Kohl-
mar, director; Harry Reichenbach, who
gees on a special mission, C. DeYidal
Hundt. Mr. Laemmle's personal secretary,
Joe Kraemer, his valet, and Miss Rosa-
belle's maid.

Mr. Laemmle's trip this year combines
business and pleasure. The pleasurable
part of it will consist of some time spent
in the town in which he was born, Laup-
heim, Germany, at Deauville and Carls-
bad. The business end of the trip will
start as soon as Mr. Laemmle reaches
London, where three days will be spent
in consultation with the Messrs. Claver-
ing of Film Booking Offices. Ltd.. which
company handles the Universal product
in Great Britain.

Mr. Laemmle will leave Mr. Reichen-
bach to complete the business in London,
as well as to make a report to him of the
advisability of establishing a permanent
producing unit in Great Britain.

"Way Down East" on
Last Week of Record
Showing in New York

(Special to Exhibitors Herald)

NEW YORK. June 21.— "Way Down
East" will close a run of forty-two weeks
at the Forty-fourth Street theatre, Sat-
urday night. In point of attendance and
receipts, it has set a new record, although
the length of its run falls Ave weeks short
of that made by "The Birth of a Na-
tion" at the Liberty theatre, from March,
1915, to February, 1916.

It has also been announced that Fox's
"The Queen of Sheba." now on its
eleventh week at the Lyric theatre, will
conclude its run the middle of August,
when it will be presented in Chicago,
Boston and Philadelphia.

"A Connecticut Yankee in King
Arthur's Court." another Fox produc-
tion, has entered its fifteenth week at
the Central theatre. Its run will continue
indefinitely.

New York Film Club

Plans Annual Outing

(Special to Exhibitors Herald)

NEW YORK. June 21.— George Uff-
ner, chairman of the entertainment com-
mittee of the Xew York City F. I. L. M.
club, stated today that arrangements are
well under way for the annual outing,
which will be the greatest event the club
so far has held.

President Chadwick has named a new
grievance committee: Harry Buxbaum,
Famous Players; Charles Rosenweig.
Universal; Arthur Abeles. Metro; Ben
Schwartz. Warner, and William Marsh.
Pathe. Owing to the large number of
disputes, the committee will continue
weekly meetings throughout the summer.

organization in the same paper is so
keen that it has been necessary for
him to write the following:

"Somehow or other I am never
able to keep a copy of 'Exhibitors
Herald' before me until I have had
a chance to look through it. I,
■ therefore, find it necessary to order
an additional copy s;nt to this of-
fice."

New Jersey Exhibitors
Convene July 6 and 7

(Special to Exhibitors Herald)

■ ATLANTIC CITY, N. J., June 21.—
The Motion Picture Theatre Owners of
Xew Jersey will hold its annual conven-
tion at Garden Pier. Atlantic City, on
Wednesday and Thursday. July 6 and 7.
At that time the Jersey league will put
into effect the work of the national or-
ganization at Minneapolis.

EXHIBITORS HERALD

July 2, 1921

Walter Pritchard Eaton Deals
Blow for Tolerance

Brands Censorship as Prussian and Its Advocacy Bigotry
Against Which True Americans Should Rebel

FROM time to time, men in various capacities make important contribu-
tions to the literature which forcibly drives home the futility and danger
of so-called legalized censorship of the motion picture. The late Mayor
Gaynor, of New York City, Samuel Gompers, president of the American
Federation of Labor, and Governor McKelvie, of Nebraska, are among the
More notable of these men.

Walter Pritchard Eaton, well known author, living at Sheffield, Mass.,
wrote a communication to the Pittsfield Berkshire Eagle a few days ago
in answer to a letter advocating censorship. It was probably the work of
but a few minutes for Mr. Eaton. But many of his statements are per-
manently pertinent to the subject. His communication was as follows :

"In your Tuesday issue," writes Mr.
Eaton, "Mr. Joy added his bit to the
censorship controversy, and made the
astonishing statement that the prog-
ressive forces of the world are lined up
for censorship, so that we may have a
place where we may safely sea l our chil-
dren. Has it not occurred to anv of the
guardians of our morals that we may
send our children out to play ball in 'lie
park? Or. if they insist on going to the
movies, that we might conceivably send
them to motion picture programs de-
signed for children? How long has it
been since artists were compelled to pro-
duce their works carefully graded to the
intelligence and sweet innocence of child-
hood? Actually, a small percentage of
the total attendance at the movies is
composed of children; and this small per-
centage had much better be at home, for
other reasons than the detriment to their
morals. Yet the advocates of a censor-
ship would decree that the vast majority

of adults shall have no screen dramas
above the intelligence of a fifteen-vear-old
child.

* * *

'"So far as censorship has worked out.
in its inevitable blundering, stupid, big-
oted way, it passes the mawkish, the
silly, the intellectually debasing, and bans
along with a very little that the police
could ban quite as well, all that is deep
and passionate and stirring and construc-
tively realistic. New movie censorship
rules in certain parts of the country for-
bid any representation of suicide or
murder, for instance. In other words.
"Othello" is forbidden! One hates to
think what would happen to the Greek
tragedies. The whole idea of three or
four petty politicians at $7,500 per year
(rather a decent plum for some faithful
heeler to. pick!), egged on by their own
officiousness and the blighting bigotry
of a band of pious refermers who are
so afraid of their own passions that they

won't allow any passion to be exhibited
or discussed, if they can help it, being
permitted to dictate what you and I and
millions of other men and women shall

{Continued on page 72)

D. S. Perrin Starts
On 10,000-Mile Trip

Warren Executive to Visit
All Exchange Centers
in the Country

Dwight S. Perrin, vice-president in
charge of sales for the F. B. Warren
Corporation, left New York last week on
a 10,000-mile trip that will take him not
only to the twenty-two branch offices of
this newest national distributing organi-
zation, but into the principal key cities
in every territory east of a line from
Minneapolis southward to Dallas. Mr.
Perrin, a former night editor of the New
York Tribune, and for five years in mo-
tion pictures, is acquainted with hun-
dreds of exhibitors and on this trip will
visit them with the managers of the
■various Warren territories.

William H. .Tenner, vice-president of
the Pacific Division, and in charge of
the Denver, San Francisco, Los An-
geles and Seattle territories, leaves Los
Angeles next week for Seattle and West-
ern Canada, where branch leases will be
signed for the Warren offices in the west-
ern section of the Dominion.

Sidney J. Goldman, vice-president of
the Central Division, with headquarters
in Chicago, will attend the Minneapolis
convention of the Motion Picture The-
atre Owners of America, where he will
meet Mr. Perrin and other Warren home
office officials from New York and the
managers of the seven branch offices in
the centrol portion of the United States.

A. M. P. A. To Mark
Anniversary in Fall
With Big Celebration

Percy Howard, president of the New
York Press Club and editor in chief of
the American Press Association was the
speaker at the recent A. M. P. A. dinner
at the Cafe Boulevard. Mr. Howard de-
livered a plea for greater co-operation be-
tween newspaper publishers and motion
picture producers, admitting that the pub-
lishers were equally at fault in the fail-
ure to establish relations mutually ad-
vantageous.

The A. M. P. A. adopted a resolgtion
of thanks to Samuel Rothafel and H.
Dowd to the Capitol Theatre for their
work in arranging the special presenta-
tion of the A. M. P. A. at the Harris
Theatre June 5.

Tentative plans were initiated for a
big function of the A. M. P. A. in con-
nection with the inauguration of new of-
ficers in the fall which will mark the
fifth anniversary of the association's ex-
instence.

North Carolina League
Meets June 23 and 24

(Special to Exhibitors Herald)

WILMINGTON. N. C. June 21.—
The annual convention of the North
Carolina Exhibitors League will be held
;il Wrightsville Beach. Wilmington, on
June and 24. Convention headquar-
ters will be at the Oceanic hotel.

It is understood that Percy Wells, who
has held the presidency for several years,
and H. B. Varner, secretary and treas-
urer, will not accept re-election.

July 2. 1921

EXHIBITORS HERALD

Voters Open Theatres

Closed on Sundays by

Dictates of Pastors

(Special to Exhibitors Herald)

MILFORD. CONN., June 21.
— Several months ago Mil ford
had Sunday motion picture
shows. Contrary to the will of
the majority a group of pastors
succeeded in having the houses
darkened on the Sabbath.

Last week, however, the peo-
ple, determined to safeguard in-
dividual liberty, held a referen-
dum on the question. The clergy
went down to defeat by a vote of
552 to 283. Sunday shows again
are a reality here.

The referendum was taken at
the stormiest town meeting in
Milford's history. Speakers on
neither side could be heard. It
is declared that several hundred
Sunday show advocates were not
gaven time to vote.

New York Exchanges
Recommend Adoption
Of Uniform Contract

(Special to Exhibitors Herald/

NEW YORK, June 21.— Adoption of an
uniform contract that would "make for
more efficient and harmonious relations
with exhibitors," is recommended in a reso-
lution adopted by the F. L L- M. Club of
New York City.

The resolution, signed by L E. Chad-
wick, president, reads :

"Whereas, It is to the best interests of the
motion picture industry that a uniform contract
for film service be adopted; that the general use
of such uniform contract in the case of all film
distributors would make for more efficient and
harmonious relations with exhibitors.

"Now, therefore, be it resolved that the
F. I. L- M. Club of New York City recommends
the adoption of a uniform contract for film serv-
ice, the use of which shall be generally adopted
on and alter October 1, 1921, and a copy of this
resolution be addressed to the National Associa-
tion of the Motion Picture Industry and to the
home office of each producing and distributing
company, members of the F. I. L. M. Club."

Idaho Town Votes on

Sunday Closing Issue

CALDWELL. IDAHO, June 21.—
Caldwell is voting today on the question
oi Sunday motion pictures.

Barrymore Out

E. A. Barrymore, who has been acting
as West Coast representative of Ex-
hibitors Herald for the past five months,
is no longer connected with the publica-
tion in any capacity.

Minneapolis Prepared for

Reception of M.P.T.O.A.

Address by Sydney S. Cohen, President. Expected to
Feature Opening Session of Exhibitor
Convention Monday, June 27

(From Staff Representative)

MINNEAPOLIS. MINN.. June 21.— At 10 o'clock, Monday morning.
June 27, the Motion Picture Theatre Owners of America will open at
Minneapolis what promises to be the most important sessions in the his-
tory of organized motion picture exhibitors.

There will be no set program, although the order of business will be
decided at a meeting of the executive committee to be held Sunday after-
noon. A banquet Tuesday evening is the only big function which has
been definitely arranged.

Big Delegation From the East

Samuel I. Berman, personal representative of President Sydney S.
Cohen, is expected to reach Minneapolis Friday to complete preliminary
arrangements. President Cohen and his party and large delegations from
several eastern states will arrive in Chicago at 2 o'clock Saturday afternoon
and after a brief rest will depart for Minneapolis at night, reaching here
early Sunday.

Chicago's delegation and exhibitors from the central west leave early Sunday
morning, arriving in Minneapolis' at night. Delegates from the west will arrive in
groups throughout Sunday.

Expect Prominent Visitors

In addition to well known exhibitors from all parts of the United States. Minne-
apolis expects to entertain a number of prominent statesmen and scores of film
executives. Governor McKelvie of Nebraska. Governor Blaine of Wisconsin and
Governor Preus of Minnesota have been invited to address the convention.

Lewis J. Selznick, president of Selznick Enterprises; Marcus Loew of Loew. Inc.,
and Metro Pictures, and j. D. Williams, general manager of Associated First Na-
tional Pictures, are among the prominent film men who have made reservations in
local hotels, according to Al Steffes, president of the United Theatrical Protective
League.

Cohen to Talk Monday

One of the big events of the opening session is expected to be an address by
Sydney S. Cohen, president of the M. P. T. O. A., in which he will outline the ac-
complishments of the association during the past year and what the year should
bring forth.

Registration, and reports of the various officers and committees may take up
all -of Monday, and it is possible that new business may not get under way until
Tuesday. Every effort to speed the routine work has been made, however.

Each delegate, upon presenting his credentials and registering, will be given a
card which will entitle him to many courtesies about the city in addition to entering
the official sessions.

Sessions at West Hotel

The official sessions will be held in the Moorish room of the West Hotel. Head-
quarters of the various state delegations will be scattered over several hotels. Ex-
hibitors of Minneapolis and the immediate vicinity have reserved two floors at the
Dykman Hotel.

Wires and advance reservations indicate the attendance will meet early expecta-
tions. Action of the Western Passengers Association in promising a fare-and-a-half
rate for the round trip if 350 people attended the convention from outside of Minne-
apolis is expected to bring a large number of visitors in addition to the delegates.

Mr. Cohen has intimated that negotiations at the convention will give the exhibitor
relief from high film rentals. In this connection he stated that independent producers
and distributors had entered into conference with the national officials and that interest-
ing plans had been submitted.

Public Rights League — Page 39

EXHIBITORS HERALD

July 2, 1921

Exhibitor Hob-nobs With Stars

A grouse shooting expedition staged by J. C. Jenkins, Auditorium theatre, Neligh,
Neb., in thi sand hills of Western Nebraska. Left to right: John Walthall, Phoe-
nix, Ariz.; Mary Charleson (Mrs. Henry Walthall), Henry B. Walthall, and Mr.
Jenkins. The picture proves that the two popular screen players can do other
things besides act before the camera.

Says Jenkins to Rembusch

An Open Letter in Which the Veteran Nebraska Exhibitor
Discusses Hoosiers, Exhibitor Organizations, Counting-
Hogs and Other Topics of More or Less General Interest

FRANK J. REMBUSCH, Shelbyville, Ind., exhibitor, who has been
in the limelight from time to time, has sent a letter to exhibitors
through the country under the caption "A Hell Raising Letter to
Exhibitors."

Among the men he sent letters to was J. C. Jenkins, manager of the
Auditorium theatre, Neligh, Neb., one of the best known theatre owners
in the west. Jenkins has elected to reply in his own inimitable style.
His letter is as follows:

MR. FRANK J. REMBUSCH,
Shelbyville, Indiana.
DEAR FRANK.

I am just in receipt of your circular let-
ter under the following caption, "A
HELL RAISING STATEMENT TO
EXHIBITORS," and being formerly a
Hoosier myself, I feel I am entitled to
reply.

A careful consideration of this cir-
cular leads me to several conclusions.
While you have no doubt stated some
facts, it is quite evident to my mind that
you have drawn on your imagination
for some of your statements. One thing
is certain, you are a 100 per cent type of
an Indiana politician and I judge you
have received your training under the
careful guidance of one Tom Taggart.

I am not in a position to question the
truthfulness of some of your statements
for the reason that from the sandhills of
Nebraska back to the headquarters of our
association in New York is too long a
perspective for the average eye. YOU
state that Mr. Sidney Cohen is not big
enough for the job of president. Possibly
this is true, but Frank, did you ever con-
sider that being a president of an asso-

ciation representing the fifth largest busi-
ness in this country is a full grown man's
job? Would you expect a man to un-
tangle all the knots and snarls in a
business of this magnitude that have
entangled it for the past fifteen years and
do it in the short space of one year?

You have made some very drastic
statements in your circular and were I
at the Minneapolis convention I should
endeavor to get the floor long enough to
call upon you to either prove the state-
ments or make ample apology to our
association.

Yon state that the claim of the "Com-
mittee of Seventeen" has never been paid,
if this is true (and I do not doubt your
word •in this regard) it is certainly not
in line with good business methods, for
I recall having voted for a resolution at
Cleveland authorizing the payment of this
claim, which resolution was adopted.

Your inference that Mr. Coiien and his
official associates have misappropriated
the funds of the association certainly calls
for an investigation, and the Minneapolis
convention will be remiss in its duty

should it not order a searching inquiry
into this matter.

As to what the association has done to
carry out the program laid down at the
Cleveland convention, I shall have to
plead ignorance. We were to have a
uniform contract, deposits were to be
done away with, music tax was to be
abolished and many other wrongs to be
righted, but I will agree with you that
about all I have seen on the subject so
far has been long-winded articles between
Mr. Cohen and Adolph Zukor in the
trade papers, generally of a personal na-
ture, and this has caused me to wonder
at times just where our interests were be-
ing conserved, but I am not in a posi-
tion to say that our officers have not
given the matter their best endeavors.
* * *

Strife and contention in our ranks is
the enemy's best weapon, and if the dele-
gates to the Minneapolis convention
carry their grievances and personalities
onto the convention floor it would be far
better that they remain at home. Our
grievances are having entirely too much
publicity in the trade papers and in cir-
cular form, and it occurs to me that it
is about time there was a halt called
and some real constructive work done.
We are childish. in much of what we do
as an organization; we are prone to heap
all the mistakes on the other fellow and
especially upon the producers. We fail to
grasp the big idea that we must work in
harmony with all branches of the indus-
try with an eye single to justice and
fairness. In my mind there is entirely
too much shouting "thief" and pointing to
the other fellow as the culprit. To parade
our grievance before the public is a
grevious mistake and one that should be
frowned upon at the Minneapolis con-
vention.

Were I to make any further comment
on your circular, I would have to admit
that it was not only entirely too drastic,
but long-winded as well, and it reminds
me somewhat of a statement of one of our
neighbors back in Indiana some years
ago when he rushed into our house and
said, "Uncle John, there's more'n five
hundred head of your hogs in my corn."
And father replied, "Why, Mr. Sunder-
land, I can't see how that is possible."
"Yes, it is," replied the irate neighbor,
"I counted 'em." "Well." replied father,
"that's strange; I onlv have thirty, all
told."

I believe, Frank, you have counted too
many hogs. Don't you think when you
get up to Minneapolis you had better
take another stock invoice? And don't
you think also that it will be best for
you to leave your personalities in Shelby-
ville? Just pickle 'em, they'll keep, and
go up there with "harmony" as the up-
permost thought in your mind. I know
you are a Hoosier and as such it is hard
to lay aside prejudiced ideas; it was for
me until I got out here where God's
glorious sunshine burned out a lot of
the dross, and I believe I now have a
broader perspective. I should like very
much to be at the convention, and I
should like to take you off into a quiet
corner and have a heart to heart talk
with you, for I am sure it would do us
both good. I believe you mean to be
ri^bt and fair and treat the subject with
iustice to all, but you want to remember.
Frank, that vou are a Hoosier, and if
you lived in Goodland. Kansas, or Neligh,
Nebraska, you'd see things differently.

1 hope the convention will call on you
to prove your statements and I hope you
can't prove 'em, for if you do, then our
organization is a joke and 'twould be
better that it never had been born.
Very trulv vours,

J.'C. JENKINS,
Auditorium Theatre.

July 2, 1921

EXHIBITORS HERALD

Wins Gold Watch

BETTY BLYTHE
On the stage of the Lyric theatre. New York,
presents Dorothy Winter, of Brooklyn, a watch
for the ten best answers submitted concerning
"The Queen of Sheba," the Fox spectacle, in
which Miss BIythe starred.

Wisconsin Exhibitors
Protest a Tariff on
Foreign Productions

(Special to Exhibitors Herald)

MILWAUKEE, WIS., June 21.— Ex-
hibitors of Milwaukee have declared that
a protest will he made against enactment
of the bill now before the United States
tariff which provides a tariff of 25 per
cent on foreign film productions. Local
theatre men contend that passage of the
law would mean increased admission
prices.

Wire Congressman
In Tariff Protest

(.Special to Exhibitors Herald^

FOND DU LAC, WIS.. June 21.—
Local exhibitors have wired Congress-
man Florian Lampert to protest against
passage of the bill now before congress
which would levy a tariff on foreign pic-
tures. Exhibitors opposing the bill are
William Ains worth. Orpheum; Fremont
Smith, Bijou; E. C. Prinsin, New Gar-
rick, and Oscar Voellert, Idea.

Moberly Council Fails
To Grant Referendum

( Special to Exhibitors Herald)

MOBERLY, MO., June 21.— A motion
to grant a referendum on the Sunday open-
ing issue was tabled by the city council
following City Attorney Walden's interpre-
tation of the law that the council is a
legislative body and is not empowered to
delegate.

The sentiment among the alderman fa-
vored the referendum. A petition asking
that the question be voted on at the polls
was signed by prominent business men. It
is possible that petitions will be circulated
throughout the city in an effort to induce
the council to grant Sunday opening.

Illinois Censorship Bill
Dies in Closing Hours
Of State Legislature

(Special to Exhibitors Herald)
SPRINGFIELD, ILL., June 21.— The Spence bill, aimed to create
state censorship in Illinois, died in the closing hours of the fifty-second
general assembly early Sunday morning. Although it had gone to third
reading, opponents of the measure succeeded in having it brushed to
one side and it was lost in the maze of bills and resolutions which did not
so to a vote.

Exhibitors of Illinois are confident
that the measure would have been beaten
if its advocates succeeded in forcing it
to a vote. For weeks they conducted
a campaign of education among the law-
makers of the state and had many influ-
ential legislators ready to lead the fight
on the bill.

The victory in Illinois brings the total
number of the states repudiating censor-
ship since January 1 up to thirty-three.
Censorship was also beaten in the Dis-
trict of Columbia, and scores of cities
during this period. The state of Ohio
and the city of Chicago, both of which
have censorship, defeated proposals of
stricter censorship.

States Defeating Censorship

The states in which censorship was
beaten includes: California, Colorado,
Connecticut, Delaware, Florida, Idaho,
Indiana, Illinois, Iowa. Maine, Michigan,
Minnesota, Missouri, Montana, Nebraska,
Xew Hampshire, New Jersey, New Mex-
ico, North Carolina, North Dakota, Okla-

homa, Oregon, Rhode Island, South
Carolina, South Dakota, Tennessee,
Texas, Utah, Vermont, Washington,
Wisconsin and Wyoming.

Nebraska is the only state in this list
in which a censorship bill' reached the
governor after being passed by? both
houses. It was promptly vetoed by Gov-
ernor McKelvie.

Illinois Bill Objectionable

The Spence bill, w.hich was beaten in
Illinois, was particularly objectionable,
as it was amended so as not to interfere
with Chicago censorship. In operation,
it would have created a double-censor-
ship in Illinois, compelling film ex-
changes to pay for inspection not only
by a state board but by a Chicago board
as well.

In many other ways, it would have
been more burdensome than the gen-
erally proposed censorship measures.
One provision made it possible for the
board to reconsider any decision and re-
voke a license after a film had once been
passed.

Industry Files Petition to
Block the Enforcement of
Massachusetts Censorship

{Special to Exhibitors Herald)

BOSTON, MASS., June 21.— The first
step in the industry's fight to prevent en-
forcement of censorship in this state has
been taken with the filing of a prelimi-
nary petition asking for a referendum on
the question.

The petition, filed with the secretary of
state by Judge J. Albert Brackctt, coun-
sel for the allied theatre interests of the
state, requests that the issue be voted on
at the election in 1922.

To Campaign on Screens

Ninety days are allowed the film inter-
ests to file the signatures of 15,000 vot-
ers, which will suspend the operation of
the law. It is planned to utilize the thea-
tres in obtaining the signatures. A cam-
paign to enlist public support will be con-
ducted on the screens.

Twelve signatures are on the original
petition. They are:

Suffolk County: Judge J. Albert Brack-
ett, counsel for the allied theatres of
Massachusetts.

Henry Abrahams, secretary of the Bos-
ton Central Labor Union.

Censor Signs Petition

Worcester County: Peter F. Sullivan,
mayor of Worcester: Anna M. S. Marsh,
member of the Worcester school com-
mitee and a member of the local censor-
ship board of that city; Thomas J. Mee-
han. Worcester business man.

Middlesex County: Edward W. Quinn,

mayor of Cambridge: Arthur H. Smith,
vice president of the Cambridge Board of
Trade; George A. Giles, real estate
broker.

Essex County: Carolyn M. Engler,
member of Lynn school committee and
chairman of the local censorship board
of that city. Mrs. Engler is an official
in the Federation of Women's Clubs of
Massachusetts. Dr. Michael R. Dono-
van, health commissioner of Lynn.
Other Names Obtained

Norfolk County: Miss Sybil H.
Holmes, Boston law:yer; Thomas B.
Lothian, general manager of the A. L.
Erlanger theatrical interests, comprising
the Colonial, Tiemont and Hollis thea-
tres; also, a Brookline resident.

L'nder the terms of the law, the cen-
sorship would become effective on Janu-
ary 1 next, under the supervision of Col-
onel Alfred F. Foote, commissioner of
public safety.

Hiram Abrams West

Hiram Abrams, president of the United
Artists Corporation, is spending ten days
in Chicago calling on prominent exhibitors
in the central west.

Proctor in Chicago

Ralph O. Proctor, well known film exec-
utive, spent several days in Chicago during
the past week.

EXHIBITORS HERALD

July 2, 1921

American Interests Acquire
Control of Pathe Exchange

Paul Brunet, Who Has Just Closed Negotiations in
Paris, Will Remain As President of
$7,000,000 Corporation

(Special to Exhibitors Herald)
NEW YORK, June 21.— Control of Pathe Exchange, Inc., has been
acquired from Pathe Cinema, Ltd., of Paris by the present American stock-
holders.

This information is contained in a cable from Paul Brunet, president,
who has been in France for several weeks arranging the details of the
transaction.

Brunet Still at Helm of Corporation

.Mr. Brunet will remain at the head of the $7,000,000 company. While
there will be no drastic change in the general policy of operation, it is
understood that broader activities will be undertaken on Mr. Brunet's re-
turn to America. It is declared, also, that the employes will be given a
voice in the direction of the company.

Under the present arrangements, Paul
Pathe, founder of the international or-
ganization, retains a large share of stock.
The American management, however,
will direct the policies of the company.

Although President Brunet's message
gave no details of the transaction, it is
known that the company's policy of re-
maining out of the theatre field will be
adhered to.

At the headquarters of Pathe, 35 West
Forty-fifth street, it was learned that Mr.
Brunet was accompanied abroad by Ed-
mund C. Lynch of 120 Broadway, who
heads the group of American stockhold-
ers taking over the majority interest in
the American company, and Paul Fuller
of Coudert Brothers, each of whom has
been a member of the board of directors
of Pathe Exchange for five years. Mr.
Lynch's associate, Charles Merrill, also
has been a stockholder for five years.
Bernhard Benson, vice-president of Pathe
Exchange, Inc., is associated with Mr.
Lynch and Mr. Merrill.

Pathe has thirty-three selling offices
located in the most important key centres
throughout the United States. It will
continue its policy of distributing through
these exchanges the product of many of
the prominent producers of the country.
This week marks the issuance of its
greatest feature — the Rudyard Kipling
picture, "Without Benefit of Clergy," at
the Capitol theatre.

Known in the film industry as "the

house of serials and short subjects,"
Pathe always has been active in the de-
velopment of this particular branch of
entertainment. It fostered the serial
drama from its inception and today holds
a high rank in this field.

Government Launches
Drive for Collection
Of Admission Taxes

(Washington Bureau, Exhibitors Herald)

WASHINGTON, D. C, June 21.— Mo-
tion picture houses and other theatres
which fail to print the price of admission
on tickets or cards, in accordance with
the regulations of the treasury depart-
ment, are to be the subject of a special
drive by the internal revenue bureau next
month. A nation-wide campaign is to be
made for the collection of admission, ex-
cise and other taxes, which the bureau
has reason to believe are being withheld
or not collected.

A drive of this nature was made last
year, with the result that the bureau's
collections were swelled by many millions
of dollars. Preliminary to the country-
wide investigation. Commissioner David
H. Blair has instructed his assistants in
the field to organize special squads to
canvass for delinquents.

GEORGE LOANE TUCKER
Distinguished director, who died on June 20
following an illness of several months.

Tucker, Director
Of "Miracle Man"
Dies in California

(Special to Exhibitors Herald)

LOS ANGELES, 1 June 20.— George
Loane Tucker, the famous director, died
here today.

Mr. Tucker was critically ill for sev-
eral months. In a desperate effort to re-
gain his health he underwent several
serious operations. His recovery had
been regarded as extremely dubious for
more than a year. His final work for the
screen was "Ladies Must Live," which
has not been published.

The production of "The Miracle Man"
rendered secure the fame of George
Loane Tucker. This picture, universally
regarded as one of the finest creations of
the screen, was made by Mr. Tucker
following many years of zealous artistic
effort in which were produced many pic-
tures of varying quality hut each in some
part suggestive of very great talent. Mr
Tucker's work was chiefly notable for
effective characterizations and high dra-
matic situations effected with a simplicity
of action.

Tucker was born in Chicago, of an old
theatrical family. He studied law at the
Chicago Law School and later was asso-
ciated, at various times, with Cohan and
Harris. H. H. Frazec, H. W. Savage and
other New York managers.

With Mr. Tucker when he died were
his mother, Mrs. Ethel Tucker of Chi-
cago, and his wife, known in pictures and
on the stage as Elizabeth Hisdon.

To Erect Playhouse at

Elizabeth, New Jersey

ELIZABETH. N. J— Wilhelms Sons
have been awarded the contract for the
construction of a theatre in Broad street
opposite the First Presby.erian church.
Fred W. Wen'worth of Paterson drew
the plans.

Washington, D. C, Exhibitors Want
Next National Meeting at Capital

(Spvcial to Exhibitors Herald)

WASHINGTON, D. C, June 21. — A communication urging that
the next national convention of the Motion Picture Theatre Owners
of America be held here has been forwarded to the secretaries of the
various state units by President Harry M. Crandall of the District
of Columbia Exhibitors Association.

In his letter Mr. Crandall points out that the request is not a
selfish one. In this connection the letter reads:

"One of the prime functions of our organizations is to combat the
various kinds of unfair and inimical legislation that is being constantly
proposed, and of late more so than ever, against our industry. As
you know this radical agitation has reached a point where it is a
menace to our very existence. Need we then point to the timely ad-
vantage that a convention in Washington would offer of providing to
those who direct national affairs here in Washington the importance
and stability of our industry, and equally important, of getting to-
gether each with his own congressmen and senators, with a friendly
intimacy not privileged by long distance correspondence? These
advantages are, we feel sure, obvious and need no elaboration."

July 2. 1921

EXHIBITORS HERALD

Sen. Walker Says Charge

Was Qualified in Address

Counsel for Exhibitors Tells First National That He
Was Misquoted in Eastern Press Reports on
Speech Made in New York

Senator James J. Walker, general counsel for the Motion Picture
Theatre Owners of America, in a letter to J. D. Williams, general manager
of Associated First National, declares that he was misquoted in Eastern
trade papers on the statement that Adolph Zukor controls "five out of
eight of First National's board of directors."

Walker Says Assertion Based on Hearsay-
Senator Walker's letter was in answer to two written him by Mr.
Williams, in which First National requested specific proof of the assertion
and its foundation or an acknowledgment that such proof was an impos-
sibility and a retraction of the statement.

Kent in Statement
On Uran Controversy

Takes Full Responsibility
And Defends Action in
Handling Case

S. R. Kent, in charge of distribution
for the Famous Players-Laskv Corpora-
tion, has issued a statement answering
the charges made by officers of the M.
P. T. O. A. of "unfair treatment" ac-
corded B. F. Uran, Mattoon, IB., ex-
hibitor.

Mr. Kent states that he is responsible
for negotiations between Famous Players
and Mr. Uran. and offers to submit cor-
respondence and other evidence before
a committee of interested exhibitors and
abide by their decision.

He denies that Famous Players ever
made any effort to purchase the Uran
theatres, or attempted to build in oppo-
sition to him. He states that every day
he refuses to purchase theatres offered
for sale to the company.

He states that Mr. Uran. who owns
the only two theatres in Mattoon, de-
clined to purchase Paramount Pictures
at the price offered; declined to play
them on percentage as a basis for a
future contract, and insisted on getting
them at his price or refusing to take
them.

Presbyterians Seek

National Censorship

(Special to Exhibitors Herald)

WARSAW. IND., June 21. — A na-
tion-wide campaign for legal censorship
of motion pictures by the federal gov-
ernment is urged in a resolution adopted
at the 133d general assembly of the Pres-
byterian church in the United States of
America which met at Winona Lake.
Concerning motion pictures the assem-
bly's resolution says:

"Deploring the menace of moving picture shows
to young people because of films that suggest
crime, immorality, etc., we condemn the use of
these films and those that make light of the mar-
riage relation. We urge our people to co-operate
with the widespread movement for better motion
pictures. Since some of those engaged in the
business are not amenable to the appeal for clean
movies, we urge a nation-wide campaign for legal
censorship by the federal government."

Exhibitors Herald directs atten-
tion to an advertisement of Skinner
Organ Company which appears
elsewhere in this issue. This rep-
resents the initial announcement of
this company to the motion picture
trade with respect to a type of
organ which it is claimed will
afford in itself adequate and satis-
factory musical facilities for a
great number of theaters.

The Skinner Organ Company
has for many years enjoyed an
unique position among the organ
buiiders of the world. It has con-
sistently produced an organ of
singular merit and now after sev-
eral years study and investigation
of the requirements of motion pic-
ture theatres it believes itself in a
position to render significant aid to
exhibitors.

In his communication Senator Walker
states that he based his assertion, made
at the Hotel Astor on June 1, following
his return from the West Coast, on the
statement of "a man of recognized in-
tegrity, with experience and standing in
the motion picture industry." "In pass-
ing the statement on," he says, "I did so
with the explicit declaration that it was
entirely hearsay so far as I knew."
Walker Answers Williams

Senator Walker's letter follows:
I have two letters from you, both dated June 3,
which I have not answered heretofore only be-
cause of the muliplicity of official and professional
obligations I found awaiting mv return from the
West.

While it was my early impression that one of
your letters was dictated more for the purpose
of publication and to become a self-serving dec-
laration, I am inclined to dismiss that thought
because up to the moment I have not heard of its
publication.

During my visit to California last month a
man of recognized integrity, with experience and
standing vn the motion picture industry, made
the statement to me that five directors of Asso-
ciated First Xational Pictures, Inc.. were to some
extent controlled by Adolph Zukor. and further,
that evidence of this would be forthcoming in the
near future. In passing this statement on, among
other things, to the motion picture theatre owners
at the Hotei Astor on June 1, I did so with the
explicit declaration that it was entirely hearsay
so far as I knew (and so it was understood by
all those present), but. however, of sufficient im-
portance to the protection and welfare of the in-
dependent theatre owners to warrant investiga-
tion. With that always in mind. I knew that if
upon investigation this statement proved to be
unfounded, it would redound to the credit of
First Xational. establish their independence and
siience all further rumors to that effect, as well
as relieve whatever doubt might exist in the in-
dependent exhibitor's mind. If, on the contrary,
facts should be produced substantiating the rumor,
no injustice whatever would have been done the
men concerned.

Thinks Investigation Beneficial

Notwithstanding how supersensitive we may be,
I believe that an investigation would be more
beneficial than a retraction without investigation.

I note in your other letter of the same date

what appeals to me as an absolute justification of
my apprehension in the premises, because you say
"in reference to the carefully contemplated
I monopoly I am thoroughly in accord with your
\ personal and official opinion, that no steps are too
i drastic and no extremes too great to stop its
I progress and throttle it for all time." Evidently
lyou have sources of information which convinces
you of a "carefully contemplated monopoly" in
the motion picture industry and nothing can be
"too extreme to combat it."

The fact that the motion picture beach is
strewn with exhibitor wrecks—due to certain
piratical practices in the industry plus the
tendency of the average exhibitor to ignore danger
signals until too late — moves me to take time by
the _ forelock even as against my preference to be
conservative.

Again in the same letter (in the one in which
you do not demand a retraction) you say "the
industry at large is entitled to independence as
the only means for its endurance if nothing
more, and none of us who regard its future as
something greater than its past can afford to rest
idly in the present while the menace of monopoly
exists."

Well said — it may be a means of gratification to
you to know that we are determined not to rest
idly, but I am also inclined to believe from your
statement that there are some details in the effort
for trustification with which we are not familiar
and which, I respectfully submit, it is not only
your duty but it may be to your interest to
uncover.

Xowhere in my speech to which you refer, nor
at any other time, have I ever stated that First
Xational has several theatres in the city of
Denver.

West Virginia League
Raps Hamon Picture

f Special to Exhibitors Herald)

HUXTIXGTOX. W. VA.. June 21.—
At a recent meeting of the executive com-
mittee of the Motion Picture Theatre
Owners of West Virginia a resolution
was passed barring all objectionable pic-
tures from the screens of this state. The
resolution was specific in denouncing the
Clara Smith Hamon picture and "In the
Shadow of the Dome."

Oklahoma Court of Appeals Holds
That Sunday Shows Are Not Illegal

(Special to Exhibitors Herald)

OKLAHOMA CITY. OKLA., June 21.— The campaign of blue
law agitators to close theatres on Sunday received another setback
when Judge E. S. Bessey in the Oklahoma criminal court of appeals
rendered a decision that showing of pictures in this state on the Sab-
bath is not illegal.

The other judges in the court of appeals concurred in Judge
Bessey's decision. The ruling affects nine cases appealed from the
lower courts. In his decision the judge held that the operation of a
motion picture theatre on Sunday could not be considered criminal
interference with the repose and religious liberty of a community.

"We. therefore, come to the conclusion," the court declared, "that
the operation of a moving picture show is not servile labor and not
prohibited within the meaning of this portion of our Sunday statute."

EXHIBITORS HERALD

July 2, 1921

New Constitution and
By-Laws Are Adopted
By Chicago Exhibitors

Pennsylvania League Censures
Stanleys for Price Cut

John S. Evans says "Experiment" May Have Ruinous
Effect on the Whole Industry

JOHN S. EVANS, as president of the Motion Picture Theatre Owners
of Pennsylvania, Southern New Jersey and Delaware, has addressed
an open letter to the Stanley Company of America asking that the
company explain to the industry the purpose of its "experiment" in re-
ducing the admission price to the Casino theatre to 9 cents.

In his communication Mr. Evans emphasizes that the adoption of such
a policy by the Stanley Company, if continued, "will spell the finish of
profits for yourselves and every other exhibitor and exchangeman in this
territory, besides spreading all over the country."

A FTER stating the fact that "Phila-
delphia theatres charge less at the
present time than any other large city in
the .United States," Mr. Evans continues:
"The Casino theatre, which you own
and operate, was intended by you to close
down for the summer on June 11, and
the fact advertised generally, but over-
night you changed your mind and de-
cided to continue reducing prices from
10 to 15 cents to 9 cents to everyone.
* * *

"The Casino is surrounded by five other
houses, most all high class ones. The
Great Northern theatre owned by you
and the Strand theatre, which is booked
by yourselves. The Drury, Tioga and
Carman theatres are operated by inde-
pendent exhibitors securing their film in
the open market.

"What is your object in reducing your
prices to a ridiculous figure? You told
me you did not care to tell. I visited
Jules Mastbaum, Alex Boyd, John Mc-
Guirk, Lew Sablosky and Abe Sablosky,

MONEY

Which Have
Exhibitors to

By ERNEST G. WELDON
(Manager, Jewel theatre, Rusk.
Tex.)

W hile school was in session,
I offered three cash prizes for
the best composition on "The
Influence of the Motion Pic-
ture of Today on the Public."
I had ;i number of contestants
and worked up quite a bit of
interest. I had two judges
from my film center pass on
the papers, thus avoiding any
possibility of unfairness. 1
announced in advance the night
the winner would be pro-
claimed and it cert a inly
brought out a crowd.

By MRS. W. H. HELFER
(Manager, Itasca theatre, Alice,
Tex.)

About five weeks ago, I
started working on a free
matinee for people residing

all officers of your company, and had a
conference on the situation, but the only
answer I got was, you were trying an
experiment.

"Explain to the industry what your
experiment is for.

"It is said you made absurd offers to
purchase the independent opposition the-
atres and then when they refused you
put the low scale of prices into effect,
running high-class film, presumably to
force a sale to you.

* * *

"Experiment? I think everyone will
agree it is a bad one. Are you not
kindling a fire that if not stopped will
spell the finish of profits for yourselves
and every other exhibitor and exchange-
man in this territory, besides spreading
all over the country?

"Because you can't make a dollar don't
stop the other fellow by a ruinous policy
that will hurt you and everyone else. Do
like other red blooded and game men in
this business do. Run at a loss' at regu-
lar prices or close the theatre for the
summer."

outside our little city. I in-
terested the merchants in it
and sold them all the free
tickets they could use for $2.00
a week. The interest is in-
creasing and although I have
only given three matinees, the
attendance has doubled nearly
three times.

By REMING & M'INTOSH
(Managers, Star theatre, Bracket-
ville, Tex.)

If we would devote more

time to our business ; make our
theatres more attractive ; sweep
and dust more often ; say
"Good morning" to people;
boost our business as well as
boost all the time for all good
undertakings, some of our
small town theatres would im-
prove their box office receipts.

New by-laws and constitution were
adopted by the Chicago local of the Illinois
Exhibitors Alliance at its last meeting.
The constitution of the organization is now
in accordance with the rules of the Motion
Picture Theatre Owners of America.

Under the leadership of John Silha, the
recently elected president, the local organi-
zation will conduct an aggressive campaign
in the interest of the local exhibitors.

On the executive board in addition to the
officers are Louis H. Frank, E. J. Haley,
Joseph Hopp, J. Kallel, S. Selig, J. Cohen,
R. Israel and Paul Sittner.

North Dakota League
Will Seek Repeal of
Sunday Closing Law

(Special to Exhibitors Herald)
BISMARCK. N. D., June -21.— First on
the program of business of the newly or-
ganized North Dakota Theatre Owners
Association is the circulation of a peti-
tion looking to the repeal of the Sunday
closing law. The exhibitors want a ref-
erendum on the question at the Novem-
ber election.

Only temporary organization has been
effected. G. V. Haliday is temporary
president and F. O. Hellstrom of Bis-
marck is acting secretary.

Urges Legislature Now
In Special Session to
Adopt Censorship Bill

(From Staff Correspondent)

ST. LOUIS, MO.. June 21.— Missouri
exhibitors are facing their second cen-
sorship fight of this year. The legisla-
ture is now in special session and
Governor Hyde has been asked by the
Committee of Fifty to urge the law-
makers to enact a regulatory measure.

Letters are being sent by the commit-
tee to each member of the state legisla-
ture asking for cooperation in bringing
action on the measure at the special
session.

Direction of Metro
Special Wins Degree
at Yale for Ingram

Yale university signally honored the
motion picture industry this week when
it bestowed upon Rex Ingram, the young
director of "The Four Horsemen of the
Apocalyse," the Metro special, the degree
of bachelor of fine arts at its commence-
ment exercises. This is the first time in
history of the industry that motion pic-
tures have been recognized by any uni-
versity.

Anti-Blue Law League
To Meet in Washington

(Special lo Exhibitors Herald)

WASHINGTON, D. C, June 21.— The
annual convention of the Anti-Blue Law
League of America will be held here from
October 1 to :>. One of the features of the
Convention will be a huge parade mi Octo-
ber 4 from the capitol to the White House
in protest against federal blue laws.

Interest has been aroused throughout the
nation by the league and it is expected
that thousands will attend the com ( tit ion.

MAKING IDEAS

Been Used Successfully by
Build Up Their Patronage

July 2, 1921

EXHIBITORS HERALD

pllllllllllllllllllllllllllU

1 Producer of League Picture 1
I Has Record for Clean Films I

Marshall Neilan's pledge to cooperate in the exhibitors' fight against intolerance by producing a 1
| propaganda picture for the PUBLIC RIGHTS LEAGUE:

"I am happy to be able to do something definite to help the cause and will give the
production my personal attention. I feel it a privilege to place the time and effort of my
entire staff at your disposal in this connection. I will write, direct and cut film myself.
If there are any suggestions which the members of the LEAGUE wish to make, I shall
be happy to hear from them."

Mr. Neilan offers his services
in this movement because of the
moral principle involved, and not
because of any fear
of having his own
productions muti-
lated by an inexpert
and political cen-
sorate.

This distin-
guished pro ducer
in all of his box
office successes has
not given the pub-
lic the type of film
that would encour-
age censorship. His
record is 100 per
cent. His pictures
are clean and
wholesome and af-
ford a class of en-
tertainment that
every member of
the family enjoys.

It is a fight
against censorship
by a producer who
has never been cen-
sored.

Mr. Neilan's rec-
ord in this respect
is very clean.

Relative to the
launching of this
defensive move-
ment, Mr. Neilan
says:

"The PUBLIC
LEAGUE shows a
exhibitors of the nation to com
bat effectively the so-called re

forms which threaten to hang
crepe on the doors of their the-
atres.

RIGHTS
way for the

Marshall Neilan

"This is one of the most po-
tent campaigns of its kind ever
conceived and gives the exhibitor
something concrete to work with

in his effort to protect his inter-
ests.

"The ramifications of the
LEAGUE plan
present a sweeping
reply to enemies of
the screen and the
national uniform-
ity of the drive
gives the industry
a powerful weapon.

"Arrangeme n t s
are being com-
pleted for produc-
tion of the PUB-
L I C RIGHTS
LEAGUE picture.
As proof of my de-
sire to personally
do everything pos-
sible, I will write,
direct and cut the
film myself."

Exhibitors will
be kept advised of
the progress made
by Mr. Neilan on
this production.
As yet the pro-
ducer-director has
made no public an-
nouncement of the
players selected
for the picture.

He has assured
members of the
LEAGUE, how-
ever, that promi-
nent actors have been chosen.

Watch the LEAGUE announce-
ments for further news of inter-
est relative to movement

yillliii;itiit!it:ii:ii!i;ii:iii,i:Kiiij:.i!,:iN:i.i,; iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiliiiiin

EXHIBITORS HERALD

July 2, 1921

Exhibitors

Asked to

Interchange

Ideas

on Slide

Making

Slide manufacture is causing
seme concern among members of
the PUBLIC RIGHTS LEAGUE.

Several exhibitors have written
that it is difficult to make present-
able slides for screening LEAGUE
propaganda.

There are
several meth-
ods of obtain-
i n g good
results. One is
the use of gela-
tine inserts. A
typewriter can
be used in transcribing onto the in-
sert the brief editorial published
weekly on this page. Slides made
in this manner are neat and service-
able and will be the means of
furthering the LEAGUE campaign.

F. J. McWilliams of the Grand
theatre, Madison, Wis., has sug-
gested another means of making
slides. He places his slide glass
over the printed editorial and traces
the words. Very attractive slides
can be made in this manner, he
states.

Seme theatres make constant use

aQFnvJom',' */ O

VTDi 'Motion

upon a time, when the nation
was on the brink of war, there was
a picture called "The Little Amer-
ican." An autocratic censor with a
German name declared it was too
harsh on the prospective enemy and
attempted to prevent its exhibiton.
Such are the ways of censorship.
PUBLIC RIGHTS LEAGUE.

This is copy for slide No. 9. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

of a camera for slide manufacture.
This is one of the most satisfactory
methods, perhaps, and should be
utilized by exhibitors possessing a
camera.

There is also a stencil slide which
can be purchased at a nominal fee
from any equipment company.

Any of these methods produce
uniform lettering and can be easily
utilized by every exhibitor.

Perhaps some exhibitor has an-
other very effective means of mak-
ing slides. Suggestions should be
sent to "Exhibitors Herald" for
publication so that this difficulty
will not interfere with the further-
ance of the PUBLIC RIGHTS
LEAGUE campaign.

It is much easier and much more

effective to conduct a propaganda
campaign as a preparatory measure
to fight censorship and blue laws
than it is to stage a last minute
fight when a piece of oppressive
legislation has reached the last
reading in the state legislature.

If you have an ingenious method
of making slides do not fail to ad-
vise other exhibitors through the
columns of "Exhibitors Herald." It
may be the means of inducing other
theatre men to participate in this
movement.

Although the state legislatures
have adjourned the reformers have
not ceased in their efforts to shackle
the public with intolerant laws.
The exhibitors should not cease in
their efforts to counteract this
sentiment.

July 2, 1921

EXHIBITORS HERALD

In the Fight for Freedom

Names added to membership roll of the PUBLIC RIGHTS LEAGUE during the past week. The complete

list of members will be printed at an early date.

The radical reform movement, with the ultimate purpose of enacting stringent blue laws, is not popular with
the majority.

There is no more convincing evidence of this than the case of Sherman Hines of the Princess theatre,
Portland, Ind.

Hines was arrested for operating on Sunday. He was informed that as the mayor was out of town, he could
not be released from jail before Monday.

Enraged citizens stormed the jail and liberated the exhibitor.

Hines had the support of the public. Exhibitors who are members of the PUBLIC RIGHTS LEAGUE are
cooperating in a movement to win the support of their patrons. Have you taken this step to protect your
business?

ADAMSON, D. C, Y. M. C. A., Walter Reed Hospital,
W ashington, D. C.

A. D. F. AMUSEMENT CO., Strand theatre, New-
ark, N. J.

AINSWORTH, G. R., 916 G St., X. W., Washington,
D. C.

ALBY, L. G, Strand theatre. Waterford, Wis.
ALLEN-CHARETTE, INC., Capitol theatre, New Bed-
ford, Mass.

ANDERSON, LIEUT. JIM P., Crandalls theatre,

Washington, D. C.

BACHMAN, J. A., 505 Mather Bldg., Washington,
D. C.

BALLINGER, W.F., Select Pictures Corp.,Washington,
D. C.

BARNES, MERTON, The Barnes theatre, Fillmore,

Cal.

BANGHER, C. E., [sis theatre, Harrisonburg, Va.
BECRAFT, C. K., Opera House, Wytheville, la.
BELL, NELSON B , Crandall's theatres, Washington,
D. C

BERGER, RUDOLPH, F. B. Warren Corp., Washing-
ton, D. C.

BILER, JOHN, Dixie theatre, New Madrid, Mo.
B1RON, D., Liberty and American theatres, Washing-
ton, D. C.

BLAIR, W. T., Victory theatre. Poteau, Okla.
BOND, F. M., Bond theatre, Pontiac. 111.
BRAYTON, BRADFORD I., Majestic theatre, Strea-
tor. 111.

BRANER, J. H., Electric Film Corp., Washington,
D. C.

BRENNER, WILL H, New Cozy theatre, Winchester,

Ind.

BUETTNER, H. A., Columbia theatre, Little York, 111.

BUCHANAN, F. O., Columbia theatre, Bristol, Va.

BURFORD, H. H., La Crpsse Theatres Co.— Rivoli,
Majestic. La Crosse theatres — La Crosse, Wis.

BURKE, NED, New theatre. Staunton, Va.

BUSCH, W. A., Goldwyn Dist. Corp., Washington,
D. C.

CAMPBELL, R. H., Olympic theatre, Washington,
D. C.

COHEN, SAM P., Victoria theatre, Washington, D. C.
COLEMAN, HENRY I., Seaboard Film Corp., Wash-
ington, D. C.

COLL1TON, WM. F., Alamo theatre, Washington,
D. C.

COLVIN & HOWARD, Lyric theatre, Rockwood,
Tenn.

CRAWFORD, C. F., Gem theatre, Washington, D. C.

DALE, CHAS., Topic theatre, Fairfax, Minn.

DARNELL, O. H., Grand theatre, Salem, Va.
DECK, WALTER, Empire and O. K. theatres, Fred-
erick, Md.

DRESNER, A., Washington Theatre Supply Co.,
Mather Bldg., Washington, D. C.

DUDLEY, S. H., 1223 Seventh St., N. W., Washington,
D. C.

DURKEE, FRANK W., Palace, Belmont, Schanze the-
atres, Baltimore, Md.

FISHER, W. L. O., Star theatre, Frederick, Md.

FITZGERALD, JAMES B., Manager, Super Film Ex-
hibitors, Washington, D. C.

FLINT, GEO. B., Virginia theatre, Boone, la.

FLOX, JAKE, Liberty Film Exchange, 916 G St., N..
W., Washington, D. C.

FRIEDMANN, O. H., Peafowl theatre, Nashville, Tenn'.

GARNER, LEO G., Reliance Film Exchange, Wash-
ington, D. C.

GOEBEL, C. A., Isis theatre, Bristol, Va.
GOLDSTEIN, M., Famous Players-Lasky Corp.,
Washington, D. C.

GREENLALGH, F. L., Realart Pictures Corp., 916 G
St., N. W., Washington, D. C.

GRIFFIN & MITCHELL, Raphael theatre, Washing-
ton, D.. C.

GUERIN, W. R., Grand theatre, Paulcing, Ohio.
H

HALL, C. W., Grand theatre. Centralia, 111.
HARTLOVE, JAMES J., Fairyland theatre, Balti-
more, Md.

HENDRICKS, S. K., Dixie theatre, Glade Spring, Va.
HENSON, E. G., Opera House, Charles Town, W. Va.
HILL, WALTER, 839 So. Wabash Ave., Chicago. 111.
HILMAN, J. C, Peoples theatre, Binghamton, N. Y.
HORNIG, F. A., Horn theatre, Baltimore, Md.
HOWARD, GEO. B., Rex theatre, Albion, Neb.
HUNT, W. C, Hunt's theatre, 1220 Vine St., Philadel-
phia, Pa.

JENKINS, ALLEN, National Theatre Corp., Roanoke,

Va.

JOHNSON, T. H, Maryland theatre, Washington,
D. C.

JONES, WILLIAM L., First National Pictures, Louis-
ville, Ky.

KAATZ, F. C Idle Hour theatre, Tolley, N. D.
KNABLE, J. W., Lester theatre, Sanborn, N. D.

LABARRE, B. A., Dreamland theatre, Leesville, La.
LAEMMLE, LOUIS, Central Theatre Co., Chicago, 111.
LAWRENCE, RAYMOND, Wilmont theatre, Chris-
tiansburg, Va.

42 E X H I B I T O

LEOPOLD, L., Fox Film Corp.
LESERMAN, F. L., Casino theatre, Chicago, 111.
LEVY, HARRY, Famous Players-Lasky Corp., Wash-
ington, D. C.

LEVY, JULES, Washington Film Exch., Washington,

D. C.

LUTCH, M., Royal theatre, Milford, la.

MacDONALD, C. M., Strand theatre, Norton, Va.
MacNAUGHTON, W. C, Vilginia theatre, Washing-
ton, D. C.

McSHANE, E. L., Robertson-Cole, Washington, D. C.
MANTHEY BROS., Palace theatre, Waseca, Minn.
MARKS, CHAS. W., Clarke Opera House, Berryville,

Va.

MARTIN, GEO. W., Blue Mouse theatre, Washing-
ton, D. C.

MENDELSON, B. L., Realart Pictures • Corp., Wash-
ington, D. C.

MOORE, ARTHUR, Carolina theatre, Washington,
D. C.

MUSSEN, C. S., Opera House, Shepherdstown, W. Va.
MYSHRALL, CARL, Modern theatre. Harwich Port,

Mass.

NICHOLS, GEO. C., Superba theatre. Grand Rapids,
Mich.

OBRESHK, H. J., Star theatre, Whiting. Ind.
O'DONNELL, S. F., Federal Film Service, 916 G St.,
N. W., Washington, D. C.

PARMELE THEATRE CO., Parmele and Lyric thea-
tres, Plattsmouth, Neb.

POWELL, W. J., Lonet theatre, Wellington, Ohio.

REDAN, HARRY, Auditorium theatre* Sugar Land,

Tex.

REICHERT, LOUIS, Washington Branch Manager,
Realart Pictures Corp., Washington, D. C.

ROBERTS, WALTER R., Dreamland theatre, East
Rockford, Va.

SAAD, J. I., Weddington theatre, Pikeville, Ky.
SACKS, S. M., Masonic theatre, Clifton Forge, Va.
SANDERSON, J. F., JR., Strand theatre, Winchester,

Va.

SCHOONOVER, JAS., & SON, Mazda Amusement
Co., Aurora, Neb.

SEMBLER & FOSTER, Colonial theatre, Radford,

Va.

S HERALD July 2, 1921

SENEBON, GEORGE, United Artists Corp., Wash-
ington, D. C.

SETTLE, EARLE, Busby theatre, McAlister, Okla.

SHERWOOD, EDWIN A., 525 13th St., N. W., Wash-
ington, D. C.

SIMMONS, I. Y., Rialto Prod., Inc., Washington, D. C.
SIMON, MR., Marshall Square theatre, Chicago, 111.
SINK, HERBERT O., Badin theatre, Badin, N. C.
SMEAD, A. C, Majestic theatre, Council Bluffs, la.
SONIN, CARL J., Robertson-Cole, Washington, D. C.
STASKEY, GEO, JR., First National Exhibitors Corp.,
Louisville, Ky.

STEPHENSON, MRS. D. J., Marion theatre, Marion,

Va.

STETTMUND, H. G., JR., Odeon theatre, Chandler,
Okla.

STEVENSON, J. H., Mohrland Amusement Hall,
Mohrland, Utah.

STONE, M. E., Elite theatre, Washington, D. C.
SUMAN, L. E., Comet theatre, Albia, la.

TRESCOTT, R. L., Pictureland theatre, Livonia, N.Y.

VARING, HOWARD, Royal theatre, Spirit Lake-, la.
VOLKE, WM., New theatre, Woodstock, Va.

WEBBER, F. O., Park theatre, Roanoke, Ya.
WEBSTER ELECTRIC CO., Webster theatre, Wash-
ington, D. C.

WEINBERG, L, Lvric and New theatres, Lexington,

Va.

WERTENBERGERS, DR. W. W., Empress theatre,
St. Joseph, Mo.

WHITE, JAMES M., Asst. Mgr., Washington Fox
Film Exchange, Washington, D. C.

WHITE, W. L., Seaboard Film Corp., Mather Bldg.,
Washington, D. C.

WHITT, W. C, Home theatre, Anderson, Cal.

WHITFIELD, Lyric theatre, San Angelo, Tex.

WIDNER, A. L., Mgr., Associated Producers, Wash-
ington, D. C.

WILSON, EUGENE, Yitagraph Branch, Washington,
D. C.

WILSON, W. V., Seco theatre, Rockville. Md.
WINE, D. P., Xew Virginia theatres, Timberville, Elk-
ton and Harrisonburg, Va.

WINESBURG, L. M., Pearl White theatre, Edinburg,

Va.

WINTZ, JOHN, Lyric theatre, Batesville, Ind.
WOOD, JOSEPH, Paramount and Town Hall thea-
tres, Stafford Springs, Conn.

WYGAL, JOHN, Elks theatre, Pulaski, Va.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

*^ Forth
CQ yrwioirfJJfcgr

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Knowing that immediate action must be taken to maintain the freedom of the screen, / PLEDGE
MYSELF TO THE CAUSE OF THE PUBLIC RIGHTS LEAGUE, my only obligation to be that
I will use. whenever conditions permit, the slide of the League, and in this manner do my part in arousing
public sentiment against this radical and oppressive legislation.

Sign and mail to EXHIBITORS
HERALD. 417 South Dearborn Street.
Chicago. You then will he enrolled as
a member if the PUBLIC RIGHTS
LEAGUE.

Name

Theatre

City

Clip Out!
Sign!
And Become
a Member of
League

July 2, 1921

EXHIBITORS HERALD

THE production branch of the motion picture in-
dustry has experienced many far-reaching changes
during recent months.
In the studio more so than elsewhere throughout
the industry are to be found evidences of the swift and
radical developments that have come into the art and
business of motion pictures.

Since the Fall of 1920 production everywhere has
been curtailed to a minimum. The old order of turning
out volumes of production with little consideration of
the market's requirements has gone into the discard,
probably never to return.

* * *

Careful analysis of the situation reveals very
definitely that the new order has brought with it sub-
stantial advantages that will be realized upon in the
immediate future. The studio or the production branch
of the industry can only remain fundamentally pros-
perous when its output is geared to the requirements
of the market and the tastes of the public.

Although the curtailment of the past few months
appears to some in the light of a hardship it is in reality
nothing more than a natural readjustment that has
been in prospect for some time. It is a natural reaction
from the process of stabilization that has been going
on throughout the industry.

The motion picture industry in its present scope
and magnitude must be conducted along lines of highest
efficiency if serious disaster is to be averted. Its
various branches must operate in close harmony to the
common advantage of all. The most competent sales
organization is not able to operate indefinitely under
the burden of studio laxness and extravagance ; like-
wise, no real success can come to the producing unit
unless there is adequate business administration in the
distributing end.

* * *

The progress or the lack of it in American produc-
tion during the past year has been the subject of wide

discussion. The appearance of a few well-constructed
European pictures was the signal for the outbreak of
many opinions declaring that even since the termina-
tion of the war foreign producers had achieved an
advance that set them ahead of American standards.

Such opinions, however, were very superficial.
The sponsors of these opinions failed to analyze and
were affected almost entirely by the novelty of the im-
portations and by the extent that they differed from
accepted American procedure, without for a moment
considering whether such departure was really an im-
provement.

The simple truth is that the American picture has
attained a state of technical excellency and has con-
sistently maintained it for such a long period that
observers both within and outside the trade have come
to take such excellency for granted. It is only the
occasional lapses from such a standard that excites
comment.

A survey of production for the past several months
indicates an amazingly consistent record of good pic-
tures. The point has been made by some who would
question the progress in production that there has been
an extremely limited number of what is commonly
termed "big" pictures. This point, however, instead of
advancing their argument really weakens it because of
the fact that the uniformly high standard of production
generally makes it extremely difficult for a picture to
be advanced beyond the usual level. Another phase
of this matter which is frequently lost sight of is that
the sensationally "big" picture, such as "The Miracle
Man," is a very fortunate combination of judgment,
ability and a great deal of good luck. Luck is a factor
that cannot be arbitrarily enlisted for the making of
a picture, yet it is the single element that has lifted
many productions out of the class of good pictures and
has made them great.

♦ ♦ ♦

One of the concrete advancements in picture mak-
ing during the past year has been the materialization

44 EXHIBITO:

of the dream of drafting the best brains in the literary
profession to the work of providing picture stories.
The story question has been and remains the most per-
plexing phase of the production situation. In the
absence of a meritorious narrative great direction, act-
ing and technical handling are to no avail. The greatest
producing unit is hopelessly marooned in a sea of use-
less effort unless there is a good story to carry it to
the mainland of public satisfaction.

The progress of the art has accomplished the
winning of the interest of the foremost men of the
writing profession and it appears that the day is passed
when any person will not consider it a distinct honor
to be accorded the privilege of writing for the screen.

As the great writers of fiction are those to whom
we would naturally look for screen material and as prac-
tically without exception they are now all glad of an
opportunity to write for motion pictures, it would ap-
pear that there should, ensue a consistent improvement
in stories.

* * *

In the acting branch of the art the outstanding
development has been a verification of star values.
Under the stress of the readjustment that has been
going on and with the public's judgment constantly
becoming more discerning, the expected has happened :
Artificially created stars, who with violence to their
own best interests and the interests of pictures gen-
erally have been either immaturely or with no reason
at all forced into stellar positions, have, under the in-
exorable law of popular demand, lapsed back into more
consistent acting positions.

S HERALD July 2, 1921

At whatever hardship this has been accomplished
to the few, it has been a genuine blessing to the many
as it has created wider opportunities for a great num-
ber and the improvement it has made is already notice-
able upon current productions. Except for the unusual
story and the decidedly unusual personality a picture
of uniform popular satisfaction is dependent upon a
cast, each member of which is thoroughly competent
and whose role is as the story makes it and not as an
artificially created star would have it.

* * *

Well-merited recognition of the director has
recently been emphasized — and rightly so. Not only
the trade but also the public have come to realize that
the biggest personage in the creation of motion pictures
stands outside the camera lines. The prediction may
be ventured that the day will come when the director
of a motion picture will be as well known to the general
public as the author of a novel. The director's responsi-
bility, his opportunity to either exalt or humble the
motion picture makes this a condition that in the
natural order should be brought about.

* * *

In this issue Exhibitors Herald attracts especial
attention to the Studio — and with good reason. The
Studio is in reality the mainspring of the industry in
which are generated the creative energy and artistic
thought which impel the motion picture toward the
goal of increasingly greater popular attention and renders
possible the opportunities that are opened to the sub-
ordinate branches of the industry.

July 2, 1921

EXHIBITORS HERALD

From Studio to Screen With
The Exploitation Prod uction

By WILLIAM R. WEAVER

EXPLOITATION begins in the studio. It ends with the
public. The exploitation fitness of any production deter-
mines its business success and the success of the many
who participate in the work of delivering it to the public upon
the screens of the world.

Exploitation fitness is obtainable only in production.
Fundamental changes have been made in the system which
produces a picture and delivers it to the screen. Production,
distribution and exhibition, formerly conducted as independent
and only incidentally related operations, have become unified
in so far as concerns the work of profitably selling motion
picture entertainment.

In view of the fact that profitable sale of screen entertain-
ment is directly or indirectly responsible for every advance in
every department of the industry, unusual interest attaches to
the reasons for and results of each step toward the perfection

of the exploitation production.

* * *

IT is not long since stories were
purchased solely because they
pleased the individual vested with
the power of purchase. The star
became an essential considera-
tion, and the system was changed.
Stories were bought because of
their suitability for stipulated

players. Although this suitabil-
ity still Is required in many cases,
the final decision now is based
upon the probable salability of the
picturization.

Scenarios, continuities, for-
merly were written with the sole
aim of providing interesting di-
version for the patron within the
theatre. With this purpose has
been combined that of providing
material particularly useful in ex-
ploitation. In the necessary re-
duction of the novel to picture
dimensions care is exercised that
no scene, character or situation
that the theatre man may suc-
cessfully capitalize is eliminated.
* * *

AUTHORS writing for the
screen, adaptors transcrib-
ing published works, continuity
writers, directors, title writers
and decorators, every individual
who contributes to the quality of
the finished production, works

with the final public sale of the
screen story in mind.

Stills record the change.
Still photographs once were
chiefly of stellar players, simple
portraits, or of beautiful scenes
from the picture represented. To-
day they show interesting bits of
action, novel situations or unique
characters. Attempt is made to
present the salable contents of
each production in photograph
form. It was this development
which gave rise to the "Sugges-
tions in the Stills" service origi-
nated and exclusively maintained
by Exhibitors Herald.

* * *

THE welcome accorded this
service plainly indicates the
importance of the purpose which
it serves. Probably the most con-
cisely stated summing up of its
value to the exhibitor is that made
by C. L. McDonald, advertising
manager of the Majestic and
Istrione theatres, Jackson, Miss.,
who wrote :

"I am well pleased with Ex-
hibitors Herald and find that it
covers more territory than both

the and the

together. Have always favored

the heretofore, but your

'Suggestions in the Stills' and
exploitation department have
made me a Herald believer."

MR. McDONALD states the
exhibitorial viewpoint
clearly. By careful study of the
advance stills presented in the
"Exhibitors Advertising" depart-
ment each week the theatre man
obtains a tangible working basis
upon which to plan his treatment
of productions which he will ex-
hibit.

He learns the nature of attrac-
tions offered. He is enabled to
determine which will stand pro-
tracted engagements and which
will justify only brief runs. It
is made possible for him to decide
definitely upon a course of pro-
cedure long before the pictures
are to be shown at his theatre.

It should not be necessary to
point out that a campaign care-
fully planned and executed is su-
perior to the impromptu effort
made when only an indefinite
knowledge of the picture is had
until it is screened. Original
plans may be elaborated. New
ideas may be capitalized. The
"sober second thought" may be
brought to bear upon the adver-
tising problem, effecting its cer-
tain result.

* * *

THE still camera man of the
modern studio misses no op-
portunity to obtain ohotographs
of the sets, bits of action, char-
acters, etc., which may be ef-
fectively used in this manner.
Careful study of these is made
by the exploitation departments
of the various companies and
upon the result of this study, to-
gether with information at hand
regarding pictures in production,
press books, lithographs, etc., are
based.

THE stills produced upon suc-
ceeding pages are of this na-
ture.

The exploitation of these pic-
tures began in the studio.

It will end when exhibitors of
the nation have advertised and
sold them to the American pub-
lic.

The box office records of the
nation will indicate the degree of
success with which the many
participating in their exploitation
will have worked.

EXHIBITORS HERALD

July 2, 1921

Paramount S

till Sugge

•

stions

Tor 1 he n

£ C C

Litairs oi

A 1 , 1

Anatol

By CLAUD SAUNDERS, Director of Exploitation for
Paramount Pictures

IT is surprising to learn that all exhibitors do not use the stills regularly for ex-
ploitation inspiration. The stills are probably the most fertile source of ideas,
although there are of course other points of departure. But each still is suscept-
ible to study, something the fast changing scenes of the picture are not. The
manager can ponder over the pictures of scenes and see possibilities overlooked when
the film was hastily run for him in a projection room.

I will take a new Paramount picture, "The Affairs of Anatol," and develop the
exploitation possibilities from the stills alone. The same method will be used that
the "Exhibitors' Advertising" department of Exhibitors Herald employs in its spe-
cial feature, "Suggestions in the Stills."

The inspection of the stills and the advance press material of "The Affairs of
Anatol" naturally suggest three fundamental traits: the picture is gorgeous; it has
an all-star cast; and it has genuine literary quality. The press material discloses
Cecil B. DeMille as director; a cast which includes Wallace Reid, Gloria Swanson,
Elliott Dexter. Bebe Daniels. Monte Blue, Wanda Hawley, Theodore Roberts, Agnes
Ayres, Theodore Kosloff Raymond Hatton and others. The art director is the
famous Taul Iribe. The story is by Jeanie Macpherson with the literary assistance
of Beulah Marie Dix and Elmer Harris. Moreover the picture was suggested by
Arthur Schnitzler's renowned play "Anatol," which was introduced to the English-
speaking stage in a paraphrase by Granville Barker. I mention these facts to show
that the general policy of the exploitation — m prologues, lobbies, window tieups,
newspaper advertising, and street stunts — must be flavored with good taste and dis-
crimination.

There is no cut-and-dried procedure, but for the purposes of getting somewhere
at all, I will begin with prologue possibilities.

musical suggestions furnished by the

publicity department:

"The scene is of an Oriental maiden
stabbed to death by the negro atten-
dant. Blood flows from her breast.
Musical material can be found in Rich-
ard Strauss' 'Salome,' Rimsky-Korsak-
off's 'Scheherezade,' or Goldmark'j
'Queen of Sheba.' "

The Cafe of the Green Fan is one of
the most spectacular scenes of the pic-
ture. This episode is of vital impor-
tance to the story and consequently a
prologue based on these scenes will not
stretch the point any. There is a jazz
orchestra, a sprightly chorus of six
girls, and an artistic tableau of a girl,
posed as a statue, juggling some stars.

Within the means of the smaller
houses is the swing episode with
Wanda Hawley. It was suggested that
some care-free melody, possibly Mu-
setta's song from Puccini's "I»a
Boheme," be sung.

Another Important episode takes place
on a famous roof-garden, where Beho
Daniel's poses "en tableau." For the-
matic accompaniment, I quote from the

Getting down from the more aes-
thetic possibilities, there is the episode
of the hypnotist, absolutely an indis-
pensable part of the picture. This cos-
tumed figure could be used for a dance
or, better still, the exhibitor could book
a vaudeviUe hypnotist and have him
give his act along with the picture.

The stills of jazz dancing should be
good for phonograph tieups. Immeas-
urable possibilities present themselves
at once in this connection.

Julia Faye as ihe Egyptian maid of
Satan Syn is a suggestion for tieups,
but more particularly for tin costuinus
of the girl ushers. I>on't forget, the
leopard.

July 2, 1921

EXHIBITORS HERALD

For further presentation purp03js the
stills of the Cafe of the Green Fan
can be referred to. The fascinating
pose of the girl-statue juggling »tars —
which, by the way, can bo indicated on
a drop and does not require a juggler —
can be duplicated. It might be .ear-
ranged for the screen by placing the
pedestal and girl a little further to the
side.

Parfaits and other delicacies are
made much of in the picture. With
these close-up photographs, something
in them ought to interest the drug
stores and conf ectionaries.

The fine scenes of arches, collonades,
grottos, cabarets and the like can all
be drawn on for the style of lobby
dressing. The old stunt of balloons
and colored discs could be use. I again
to suggest the spirit of revelry.

A close inspection of the stills will
also show a number of mercantile tieup
possibilities.

The first reel scene of Gloria Swan-
son's pedal manicure might appeal to
a high class chiropodist. It should also
fit in with a drug store tieup for foot-
powders and the like.

For spectacular toucl-.a.?, I draw the
attention to the pillow used in the
Satan Syn episode with Babe Daniels.
Th-; pillow witn IU< s>vered head is
provocative of interest, grewsome and
fascinating. The pillow could be dupli-
cated, or the design drawn and colored
for decorations of heralds

•

The residence uesigne.i for Anati 1
has a peep-hole arrangement in one ot
the bed-rooms. This suggests immedi-
ately the peep-hole street stunt which
draws people to the aperture. When
they look in they see an advertisement
of the picture.

A still which should be featured in
both lobbies and windows is a picture
of the cast, Mr. DeMille and the tech-
nical staff. This was especially made
to give the exhibitor a chance to em-
phasize the great accumulation of tal-
ent necessary to make the picture.
The group includes Mr. Iribe, Alvin
good for phonograph tieups. Innumer-
phers; and Miss Macpherson. This un-
usual assembling of those people you
do see and those you seldom sec should
be interesting wherever it is displayed.

A striking contrast for a furniture
tieup is contained in the still where
Wallace Eeid smashes to smithereens
the sumptuous apartment which he,
cinematically speaking, fits up for
Wanda Hawley. This still is an ex-
cellent opportunity for a catchy win-
dow card and an opportunity tc spring
a laugh.

The handsome chess set used by El-
liott Dexter and Gloria Swanson, re-
minds me that chess is coming into
vogue again. It is becoming a feature
of high class parlor entertainment.
Stationers should be delighted with this
opportunity to tie up with these- stills.
A number of Chinese, Japanese, and
other novelty houses which collect
ivory and hand carved sets should
find these stills useful.

For tieups and street stunts, the
closer you stay to the stills the better.
If the connection between the stunt
and the picture i3 logical without being
labored or strained and furthermore
and, best of all, if it gives you a good
laugh, it is most effective.

These suggestions are far from ex-
haustive. But they are an example of
what feasible ideas suggest themselves
from a few minutes' study. Exploitation
varies from tieing up with circuses and
carnivals, to window tieups and back to
lobby displays, and back still further to
presentation. Circumstances alone de-
termine what stunts should be used. It
would be folly to make general plans for
exploitation when Cleveland and Squee-
dunk are two different places. But I
heartily endorse the study of the stills.
They give a starting point for ideas, and
these ideas may then be expanded, de-
veloped and applied to the needs of the
exhibitor's own lc ;ality.

EXHIBITORS HERALD

July 2, 1921

Fox Stills Indicate Methods
Of Advertising New Pictures

This still from "The Guide" with Clyde Cook as the
star suggests the opportunity of dressing up a horse as a
Moose. Perhaps with a placard bearing the inscription —
"Are You a Moose?" Clyde Cook will show you how to
become eligible at the Blank theatre.

This picture of Buck Jones in "Straight from the Shoul-
der" suggests an appeal to all classes of society. It carries
the thought of religion for home people as well as an
atmosphere of recklessness for the adventurous, and it
is apparent that the two are on terms of good fellowship.

Everybody knows Tom Mix as an unexcelled stunt
man. Here is a still from "The Big Town Round-Up"
showing a comedy element. It might be used in a tie-up
with gents' furnishing stores with the suggestion to the
public that after Mix gets through playing at the Blank
theatre, he had better come to their store and get a collar
that fits him.

This picture of Shirley Mason from "Lovetime" sug-
gests the spirit of carefree youth planning happiness for
the future. It might be used to exploit the picture among
the young people with the suggestion that they are now
in the springtime of youth and asking whether they have
thought what the future holds in store for them, and call-
ing to their attention that immediate happiness is within
their reach at the Blank theatre.

Suggestions by LESLIE JORDAN, publicity department, Fox Film Corp.

July 2, 1921

EXHIBITORS HERALD

New Hodkinson Feature Stills
Disclose Exploitation Angles

By RICHARD WEIL
W. W. Hodkinson Corp.
Director of Exploitation

JUST as Kalman Kernstein
is the central character in
Ralph Connor's novel, "The
Foreigner," so, too, does he
play the most important role in
Ernest Shipman's splendid pres-
entation of the screen version of
this great book which was made
by Winnipeg Productions, Inc.,
for Hodkinson release under the
direction of Henry Alexander
McRae.

Gaston Glass gives a singu-
larly vivid and colorful rendi-
tion of the role and one which
will surely win for him as many
ardent admirers as did his splen-
did work in "Humoresque."

Opposite Mr. Glass is seen
Gladys Coburn, the radiant
blonde beauty, whose great dra-
matic ability was last made
manifest in Hugo Ballin's pro-
duction of "East Lynne," an-
other recent Hodkinson release.

The story tells of the trials
and tribulations of a young Rus-
sian refugee who finds his way
to Winnipeg, Canada. Despite
the fact that he is beaten and
battered by Destiny, he finally
earns happiness and the girl of
his heart in an interesting and
logical way.

Once again Mr. Glass is seen
as a virtuoso of the violin.
Therefore, a violinist dressed in
a costume similar to the one il-
lustrated in the stills could be
most advantageously used in an
effective prologue for the pic-
ture. The player may be used
either alone or with a girl
dressed to represent Gladys Co-
burn, who could be shown on
the opposite side of the stage.
She could apparently be drawn
to him as his playing increases
in dramatic fervor and appeal,
and at the conclusion of the
selection it might be possible for
him to put down his violin and
take the girl in his arms as the
scene dims out and the picture
begins.

There are many other in-
teresting prologues which could
be arranged for this picture, but

"The Foreigner"

'The Journey's End'

the one described above has'the

double advantage of being both

simple of arrangement and at the

same time colorful.

* * *

HUGO BALLIN'S produc-
tion, "The Journey's End,"
offers possibilities for a
prologue of a highly dra-
matic nature. The story tells of
a young, convent-bred girl who
through force of circumstance
tinds herself married to a man
vastly her inferior. She goes
along bound in wedlock for a
period of years, raising a child
by her husband, and then meets
the president of the iron works
in which her husband is em-
ployed. She finds in this man a
mate in every sense of the word,
and he, too, is greatly attracted
by her. The husband, learning
of the attachment which exists
between his wife and the other
man, clears the way for their
union by having it appear that
he has perished in an accident.

These facts are all that are
necessary to know in order for
the arrangement of a prologue.

A girl dressed to represent
Mabel Ballin, and two men, one
to impersonate George Bancroft
as the husband, and the other
Wyndham Standing, the presi-
dent of the iron works, would
be required. The girl should be
shown first in a poorly appointed
room, engaged in some menial
task, such as washing dishes,
scrubbing the floor, or the like.
Her husband enters. She rises
to her feet wearily and gives him
a half-hearted kiss. He sits in a
chair, lights his pipe, picks up a
newspaper to read and she goes
on with her task. And then in
the background a portion of the
stage is lighted up to disclose
the other man standing, who is
faultlessly arrayed and offers a
striking contrast to the slovenly
husband. The woman looks up
from her work, sees him and
stares silently. He raises his
hand to beckon and she rises
slowly to her feet and follows
him off the stage. The husband
meanwhile has seen the little
drama enacted before his eyes
and as the woman walks slowly
off stage, his head falls into his
arms as the scene dims out.

EXHIBITORS HERALD

July 2, 1921

Su ggestions in the Stills
From New Realart Features

ww A KISS IN TIME," featuring
tx Wanda Hawley, is the subject
of the above still and the following sug-
gestion by C. A. Karpen, of the Realart
advertising repartment.

A girl with an easel will always at-
tract attention, especially if she's pretty.
She can erect her easel on any spot and
begin to prepare her paints. Instead of
painting, she can begin to make some
sort of an outline on paper. When she
thinks she has attracted enough people
she becomes dissatisfied with her work
and tears off the top sheet, revealing
underneath the names of the theatre and
the attraction.

^THE LAND OF HOPE," in which
J- Alice Brady is starred, contains
the shipboard scene shown above. Mr.
Karpen's suggestion is —

An attractive and colorful prologue
could be arranged by staging several
folk dances. You vvill find the public
schools are teaching folk dancing and
it will be easy to get several girls and
boys to give an exhibition.

w w A PRIVATE SCANDAL," the Realart "Birthday Picture" and May McAvoy's
■tVnitial starring vehicle, may be presented with a dramatic prologue, occording
to Mr. Karpen.

The accompanying stills indicate a simple setting.

From off-stage, right, voices of excited people are heard. Man's voice says, "I
ti ll ' on I know he's here. I saw him."

Girl: "No! No! You must be mistaken. There's no man here."

Enter girl, blocking way of man and woman. Girl >tands in front of door, left,
as man speaks :

'So that's where he is. Get out of the way."

Girl: 'This is my room and you shan't go in."

Struggle ensues. Man forces entrance. Shots are heard.

Elderly man and servants enter room and return registering terror as stage is
dimmed and picture is projected.

July 2, 1921

EXHIBITORS HERALD

Pathe Suggestion Stills for
"With out Benefit of Clergy' 1

AM EE k A. the beautiful native girl in Rudyard Kipling's "With-
out Benefit of Clergy." might well be crooning an Indian love
song as she awaits her lover. As she finishes he enters and they
embrace. They sing a bit of a love melody while a torn torn (off
stage) beats, at first softly and then louder and louder until they can
no longer shut out the dismal throb of the drum. They stop singing,
listen to the rising and falling beat of the torn torn until it fades off
to a whisper, as the stage is darkened and the feature goes on. (Photo
upper right.)

The principals in "Without Benefit of
Clergy," a Pathe production, are shown
in a characteristic setting. (Upper left.)
The composition of the still is admirable
for prologue and advertising purposes.
The girl might well sing an Indian love
song. As this is the subject of Pathe's
twenty-four sheet, it- wdl also make a
wonderful cutout.

The weird drum beat of the torn torn
suggests the musical motif which might
well run through the musical score, thus
melting into a corresponding thread in
the picture. It suggests the mysticism,
the fatalism and the curious lure of India.
According to Rudyard Kipling, the ir-
regular, insistent, hollow beat of the torn
torn typifies the eternal call of destiny
and is the echo of the heart beat of hu-
manity. The still (Left) also suggests
the proper native costumes and an un-
usual prologue idea.

Suggestions by VICTOR M. SHA-
PIRO, exploitation manager, Pathe Ex-
change, Inc.

EXHIBITORS HERALD

July 2, 1921

Stills Show Possibilities of
New First National Features

Stills from "Salvation Nell," a Whitman Bennett production, convey
definitely the general character of the play. The stage popularity of the
drama is an exploitation asset the importance of which should not be under-
estimated.

Exploitation possibilities in-
dicated by stills from "Salva-
tion Nell," a Whitman Bennett
production for First National
distribution, suggest co-opera-
tive activity of revolutionary
nature. Two scenes from the
picture are shown in accom-
panying illustrations.

Straightaway advertising will
center, of course, about the
stage history of the play. Its
popularity when first presented
in the legitimate theatre should
be properly emphasized in
newspaper copy and other ad-
vertising.

For special effort in con-
nection with the picture co-
operation with the Salvation
Army offers promise. Due to
the war record of that organ-
ization it stands, perhaps, in a
more desirable position as con-
cerns public opinion than any
similar order.

Such co-operation as is ef-
fected must, of course, reflect
favorably upon the organiza-
tion. A "Doughnut Drive"
sponsored by the theatre in
connection with the picture and
aided by the press should pro-
duce excellent results, for the
immediate engagement and for
the lasting prestige of the play-
house. Extremely wide terri-
tory can be covered by adver-
tising done in behalf of such an
enterprise and many persons
not accustomed to visiting the
theatre can be brought to the
box office window.

For the presentation of the
picture a prologue fashioned
after the entertainment given
by the Salvation Army in
France during the war should
prove effective. Co-operation
of the neighborhood American
Legion Post may be enlisted in
producing such a feature.

July 2, 1921

EXHIBITORS HERALD

MUCH of the action in "Wedding Bells,"
Constance Talmadge's First National
attraction, centers about the "bobbing"
of the leading character's hair. In view of the
general interest in the bobbed hair question in
feminine circles it should be possible to pro-
mote a ballot of opinions in cooperation with
a newspaper, from which voluminous publicity
should result. There are other methods of
utilizing the same angle which will occur to
exploitation exhibitors. A First National
suggestion based upon the accompanying still
is to the effect that a boy-and-girl prologue or
interlude utilizing a suitable song number may
be staged in a setting similar to that shown
in the photograph.

SCOTLAND is the background for the
early incidents in "Courage," a Sidney
Franklin production, and the accompany-
ing still shows one of the early scenes, a party
at the home of the leading character. The
setting may be approximated by use of stock
scenery available in the average theatre. One
player capable of dancing a Highland Fling
will suffice with extras, though bagpipe ac-
companiment will' heighten the effectiveness
of the feature. In the picture the dance is
brought to an untimely close when the
dancer's kilts become loosened and fall to the
floor. The same ending may be used in the
prologue, bringing the audience to contempla-
tion of the data titles in pleasant humor.

CHARLES RAY'S "A Midnight Bell"
may be presented with a prologue based
upon the still presented herewith. The
First National suggestion reads — "Open with
an almost dark stage, dim lights to reveal
figures of four burglars arising from trap door,
one or two carrying bull's eyes. Business of
searching for papers and valuables, finally ap-
proaching safe. Enter a figure made up like
Ray. Noise alarms thugs, who make for door.
Ray grapples with one. Other figures in pro-
logue rush in from wings and capture lone
thug. Silence until thugs emerge from trap
door, to be covered by guns of other players.
Lights fade and picture begins."

EXHIBITORS HERALD

July 2, 1921

Rob ertson-Cole Stills Show
Exploitation Possibilities

Stills selected by GORDON H. PLACE, assistant director of publicity and advertising, Robertson-Cole Distributing Corp.

A DOMESTIC episode in which hus-
band and wife at variance are sub-
ject to the softening influence of
their child may be used in presentation
of "Salvage," in which Pauline Frederick
is featured. The "tie that binds" theme
is perpetually popular and numerous
dramatic playlets are available in libra-
ries and the magazine sections of Sunday
newspapers which should provide excel-
lent guidance to the stage director in
producing a suitable prologue or inter-
lude. Use of local talent in the stage
feature used will be found profitable in
the publicity sense. Practically any
dramatic club will be found willing to
supply both talent and playlet.

A scene from "Salvage," Pauline Frederick's Robertson-Cole pro-
duction, directed by Henry King. Milton Sills and Helen Stone, the
baby in the foreground, have prominent supporting roles.

EDITH STOREY, star of "The
Greater Profit," is charged with
shop-lifting in the early part of the
picture but is given a chance to "make
good" as a worker for the "fair price com-
mittee." In the accompanying still she
is shown investigating the prices of an
accused merchant. The opportunity for
capitalizing agitation for a general reduc-
tion of retail prices is obvious. A news-
paper anouncement heralding the advent
of a mysterious "fair price" investigator
should create wide interest. Subsequent
appearance of a strange woman asking
pointed questions of merchants should
add to the publicity obtained, the final
explanation revealing her identity and
the name of the picture and theatre.

Edith Storey investigates charges of profiteering made against a
merchant in "The Greater Profit," a forthcoming Haworth production
for distribution by Robertson-Cole. The scene pictured is one of the
high points of interest.

July 2, 1921

EXHIBITORS HERALD

Ed ucational Short Subjects
Provide Exploitation Stills

AMATEUR theatricals are burlesqued
in ''Nothing Like It," a Christie
comedy featuring Dorothy Devore and
Eddie Barry, from which the above still is
taken. A contest of any nature in which
amateurs are invited to compete for cast-
ing in a prologue or special stage feature
modeled after the stills will yield ex-
tensive publicity of newspaper and word-
of-mouth variety. If desirable, the pro-
logue may be burlesqued at the close as
the corresponding action is burlesqued in
the picture.

Ethel Gray Terry appears
as above in "The North-
ern Trail," first of the
Selig-Rork two-reel
dramas. The photograph
suggests an exploitation
figure. The picture is
from James OHver Cur-
wood's "The Wilderness
Mail," another point of
importance to the adver-
tiser.

JOHXXY HIXES extracts consider-
able humor from a giant balloon of
the type presently popular in "Torchy's
Promotion,'' the first of the second series
of Torchy pictures for Educational dis-
tribution. An exploitation representa-
tive should not find it difficult to found
an effective street corner stunt upon the
still. If balloons of the type have not
been extensively sold in the neighbor-
hood of the theatre actual sale of the
toys, accompanied with proper literature,
should prove profitable.

STILLS from "The Love Egg," one of the new
Punch Comedies being produced for Educational
by the" California Production Corp.. indicate its ex-
ploitation fitness. Louise Fazenda, John Henry. Jr..
and Teddy, the dog, are prominent participants.

The stills suggest three not prohibitively expensive
stunts which may be used. Beach globes of the type
shown are obtainable at most beaches and may be
employed in street work. An amateur Louise Fazenda

should attract attention with an automobile made to
"break down" at popular intersections. A big dog and
a little boy, properly identified with banner, is probably
the most inexpensive and effective street representation
suggested.

Where the entire series of comedies is to be plaved
exploitation of this nature should be repeated with sub-
sequent pictures in which the players appear. Ac-
cumulative drawing power may be developed in this
manner.

Stills selected by J. W. O'MAHONEY, director of publicity and advertising, Educational Film Exchanges, Inc.

EXHIBITORS HERALD

July 2, 1921

EXHIBITORS HERALD

Six Requirements of Production

1 . ATMOSPHERE

2. ACCURACY

3. TALENT

4. LIGHTING

5. PHOTOGRAPHY

6. SPEED

An Interview With GEORGE B. VAN CLEVE, Vice President and General
Manager of International Film Service Company, Inc.

COMPARE the motion pic-
ture of today with the
motion picture of a few
years ago. Considering the
short period over which pro-
duction has developed to its
present advanced stage, it is
doubtful whether so many
marks of progression could be
detected in any other enter-
prise.

Motion picture production is
a business and an art. From
the artistic standpoint the
achievements are unexcelled.
Individual sets constructed for
pictures are mammoth. The
scenic effects obtained give
beauty and grandeur to the fin-
ished product.

To appreciate the magnitude
of this phase of production it
would be necessary to go into
the studio and observe at close
range the big sets and the ac-
tivities of the men who build
them. In this interview Mr.
Van Cleve visualizes clearly the
working of the scenic depart-
ment. He acquaints you with
that one phase of production
which has made the motion picture an ar-
tistic triumph.

* * *

kk'T'O those who see in a motion picture
■*■ not only the dramatic worth of the
story unfolded but also the quality of artis-
tic and technical ability manifested in the
building of the settings, Cosmopolitan Pro-
ductions stand for uniform excellence. It
is the boast of International Film Service
Company, creator of Cosmopolitan Produc-
tions, that it always gets the right man for
the right job no matter where the man may
be. This principle has made it possible to
man all of the departments of the studio
with the leaders in their fields, and the wis-
dom of this is nowhere more impressively
proved than in the famous Cosmopolitan
Productions' staff.

"Cosmopolitan Productions' scenic staff,
under the direction of Joseph Urban, has
attained an excellence that is without a peer
anywhere. The motion picture is a means
of expression that can be exercised only
through the medium of the optic nerve.
Given a good story and a good cast, a di-
rector, regardless of his powers, would be
lost without the sympathetic assistance of
the technical department. It is to the man
or men, who design and put into construc-
tion the settings that form what the artists
call the 'milieu' of a picture, that must go a
large share of the credit for the proper in-
terpretation of the author's concept.

"Cosmopolitan Productions' scenic depart-
ment divides the requirements of a picture,
as far as the demands on the department
are concerned, into six general heads :

"1. Atmosphere.

"2. Accuracy.

"3. Talent.

"4. Lighting.

"5. Photography.

"6. Speed.

"The first of these classifications is not

GEORGE B. VAN CLEVE

put at the head as the most vital, because,
the staff feels, one of the classifications
would be of no value without the other five.
It is obvious that although atmosphere is
essential in the building of a setting, just
atmosphere coupled with inaccuracies or
improper lighting would be worthless in
the general finesse of a production. How-
ever, it is absolutely necessary that the
setting of a particular scene reflect the
emotion that the director is trying to
convey, that through the medium of the
optic nerve, it register on the brain of the
audience a clear, unmistakable keynote of
a mood.

* * *

"The heads of the staff confer with the
director. 'What do you want to express
in this scene?' they ask. The director there-
upon sets forth his interpretation of the
action in that particular setting, enabling
the staff to design the setting with real
purpose. Take, for instance, the pirate ship
episode in 'Buried Treasure' with Marion
Davies. There was built an exact duplicate
of an ancient Spanish galleon, complete in
the smallest detail, the very carving cn the
stern being a work of art. 'Buried
Treasure' is a story of reincarnation. It
was necessary to take the audience back
several cenluries. By the instrumentality
of this ancient ship, breathing the atmos-
phere of the Spanish Main, the spirit of
bygone days was crystallized for all who
saw the picture.

"It is all very well to express a mood
in a setting but another essential is ac-
curacy. Atmosphere without accuracy would
be fatal; there are too many patrons of
the screen on the lookout for such things.
Cosmopolitan Productions' scenic staff for-
tifies its every move with research.

Whether it be a Louis Quinze
drawing-room or the kitchen
of a cliff dweller, every pro-
portion, every line, every article
is accurately done. If the hall
of an English house of such-
and-such a pericd is called for
by the scenario, an ordinary
English hall of approximately
that period will net do. What
is built in the studio is an
actual reproduction of a hall
that exists somewhere in Eng-
land and is in keeping with
the requirements.

"In 'The Bride's Play,' the
next Cosmopolitan Production
starring Marion Davies, there
is much of ancient Irish cus-
tom and rites. Every imple-
ment used, every garment
worn, every dance, every bit
of ritual is accurate. It was
not a simple matter and it
meant searching through li-
braries and museums in the
United States and abroad, but
the authorities were found. A
good example lies in the
spears used. In the twelfth
century in Ireland, spearheads
were fitted into a cleft in the shaft and
bound with leather thongs. Sometime
later, as a result of invasions by Nordic
peoples, the spears were made differently.
In Miss Davies' new picture the spears are
in accordance with what the Irish warriors
of the twelfth century carried.

"It goes without saying that atmosphere
and accuracy cannot be had without brains.
Therefore, there is no need to dwell upon
the third classification — that of talent, ex-
cept to say that Cosmopolitan Productions
demands it in the scenic department ns it
does in all things.

"It is the belief of the staff that the
possibilities of studio lighting have by no
means been fully explored. Lights, they
say, are something more than mere instru-
ments to enable the camera to see what
is going on in the sets. Lights are also
media of human expression and until this
is fully realized many hundreds of thou-
sands of Kilowatts must be wasted. 'It is
silly,' says Mr. Urban, 'to show a girl in
the hall bed-room broken-hearted, penniless
and ready to end her life, and then to have
the room glaring with sunlight arcs as if
it were the brightest and most cheerful
apartment in the world. The lighting must
express the emotion unless, of course, the
director wishes to register contrast between
the poor girl and the lovely spring day
outside.'

"The sixth and last consideration is
speed. Great amounts of money are tied
up in the production, stars and directors
must not be kept waiting for sets while
their salaries go on, and release schedules
must be met. Therefore, it is the aim of
Cosmopolitan Productions' staff to fin-
ish its work in the least possible time,
commensurate with atmosphere, accu-
racy, talent, lighting requirements and
photographic requirements."

EXHIBITORS HERALD

July 2, 1921

View of New Rothacker-Aller Laboratory on West Coast

Working in the Crimson Glow

Print Perfection Depends Upon Skill of Men and Women Employed in Laboratory,

the Last Link Between Studio and Market

EMPLOYES in the laboratories, where
the motion picture is completed for
marketing, have been given the sobri-
quet, "The Dark Stars of the Industry."

The appellation is well chosen, for upon
the skill of these men and women depends
the perfection of the print which is to bt
exhibited in the theatres. Inferior print-
ing can destroy completely the fine results
obtained by the director, the actors, the
scenarioists, the scenic artists, the camera-
men and others active about the studios.

Many laboratory employes work from
morning until night with only the light
from a dark lantern to guide their ac-
tivities. Yet upon these persons rests a
share of the responsibility in placing upon
the market a clear print for projection.

The following article will take you into
the laboratories of Rothacker Film Manu-
facturing Company.

IN the heart of the West
Coast film industry stands
the new Rothacker-Aller film
laboratory, occupying two acres
in Melrose avenue. It has a
beautiful setting of velvety
lawns, verdant shrubs and
blooming flowers. The build-
ing, which is of mission archi-
tecture, looks more like a
fashionable club than an indus-
trial structure.

The plant has aristocratic
neighbors. On one side are
the Robert Brunton studios;
on the other the Robertson-
Cole studios, while across the
street Douglas Fairbanks pro-
duces his attractions.

The Rothacker-Aller Labora-
tories, Inc., is a corporation
controlled by the Rothacker
Film Manufacturing Company,
with Joseph Allcr as the resi-
dent head. Watterson R.
Rothacker is president and
treasurer ; Mr. Aller, vice
president and general manager;
J. Wesley Smith, secretary.

Mr. Kothackcr's goal is a
world-wide chain of standard-

ized laboratories. The new plant in
Hollywood and the laboratory at 1339
Diversey Parkway, Chicago, are the first
two links in the chain. Prior to sailing
for Europe for the purpose of estab-
lishing a laboratory in London Mr.
Rothacker had his staff of technical ex-
perts in New York paving the way for an
East Coast plant.

The two plants are now standardized and
later the four will be. This is expected to
mean much to producers, distributors and
exhibitors with respect to publication
prints. It will mean a week's saving in the
matter of timing a feature negative. For
example, a Coast negative may be timed in
the Rothacker-Aller laboratory as produced
and when the final scenes are edited the
Coast plant will be in position to begin pub-
lication printing immediately. If the print-

Making industrial film at Rothacker's Chicago laboratory.

ing is to be done in Chicago, New York or
London, the time cards made on the Coast
will be shipped with the negative and quan-
tity printing can be begun the day of the
negative's ai rival. This is possible only
among standardized laboratories operating
under identical conditions and using the
same equipment, processes and formulas.

In the new Rothacker-Aller laboratory
there is a mechanical department equipped
with drill, presses, lathes and milling ma-
chines for the repair of customers' cameras.
A reserve battery of Bell & Howell cameras
are held in the vaults for the use of produc-
ers in an emergency. An extra rush first
print job can be delivered in an incredibly
short time, while the ordinary routine
"rushes" will go to the producer in six to
eight hours. Theatres, cutting rooms and
camera changing rooms are at all times at
the disposal of clients.

The laboratory has six differ-
ent carrier or conveyor systems
which automatically convey the
film from one department to
another. They are proving
great time and labor savers.
Virtually throughout its trip
through the laboratory the
positive print film is automati-
cally carried from one depart-
ment to another by these con-
tinuous conveyors — from the
raw stock storage vaults to the
perforating department, to the
printing rooms, to the develop-
ing department, through the
washing tank to the drying
rooms, thence to the assembling
department, next to the splicing
machines, to the cleaning and
polishing machines and finally
to the inspection theatre.

One of the most vital fea-
tures of the laboratory is the
air conditioning, heating and
ventilating systems. The build-
ing is so constructed that the
temperature cannot be changed
except by the automatically op-
crating thermostat. The win-
dows cannot be opened.

July 2, 1921

EXHIBITORS HERALD

on Foreign Films
to American Industry

Ban

Harmful

Declares ERNEST SHIPMAN

ANY disruption of our
pTesent amicable
trade relations with
foreign countries will be
hurtful to the great Amer-
ican industry, or any en-
forced legislature to raise
a protective wall against
the so-called foreign in-
vasion, will act as a direct
boomerang upon produc-
ers. I make this state-
ment after having given
the international situation most careful
study from both the domestic and for-
eign standpoints.

In the first place it is impossible to
legislate against art. Suppose in the past
a league of authors, composers or paint-
ers had endeavored to legislate against
the importation, if one may call it such,
of the literary works of Goethe, Shake-
speare or Voltaire, or the musical genius
of Wagner. Yerdi or Mendelssohn, or
had endeavored to keep out of this coun-
try the creative genius in the originals
or faithful copies of Rembrandt, Michel-
angelo or any other great painter, would
it have protected or helped the American
genius along similar lines? The idea is
ridiculous, yet the comparison is a most
just one. * * *

When the late Charles Frohman im-
ported English actors and in fact whole
companies from London and Paris, did it
compete with or hurt the cause of the
American actor in America? Far from it.
It stimulated and invigorated the very
business itself. The international ex-
change of thought, especially from older
countries to the new, will always give
the newer countries the advantage be-
cause young genius is quick to learn and
benefit by the mature creation of the old,
and young genius has in its favor the
creative qualities in embryo.

Poor pictures are dying a natural death
at the Customs House or on the distribu-
tors' shelves of all countries. From now
on we cannot sell bad pictures abroad
in any greater ratio than we are prepared
to buy them, and yet there is not only
the room but a demand everywhere for
the masterpiece no matter what its
source. This is the universal idea of the
survival of the fittest.

With the single exception of German
Legislation, which aims to limit its im-
port with a view to protecting its local
product and a sort of second handed an-
tagonism among English producers
against the American pictures, there is
no case in foreign countries where the
door is not wide open to our production
and even in Germany and England
American masterpieces have been de-
manded by the local exhibitors and are
being exploited to the ultimate benefit
of the American producers.

I may cite a few facts. After the suc-
cess of "Passion" (a picture for which,
I am pleased to say, I voted favorably
upon its premier showing in this coun-
trry) a great number of German produc-
tions were screened for the benefit of
myself and associates. A list of some
thirty odd pictures were immediately
available for purchase at prices ranging
from one dollar to ten thousand dollars
per picture.

After screening the six best and not

"P RNEST SHIPMAN, who has just returned to the United
States from Italy, where he closed negotiations for the
production of a series of international pictures in which Amer-
ican directors, actors and technical staffs will participate, gives
in the accompanying article an interesting discussion on the
foreign film situation. Mr. Shipman has had wide experience
in both the domestic and foreign fields and is well qualified
to discuss this timely topic.

ERNEST SHIPMAN

finding them worthy of dignified ex-
ploitation, we declined looking at any
others. In a more or less degree I have
met with this same condition at times,
in regard to foreign pictures of other
countries. There have been productions
I am sorry to have missed, just as there
are productions that I am sorry I took
the time to review, but the successes are
so few and far between that it will not
affect our American production by more
than 5 per cent on a full year's product.

On the other hand, the employment
of a more perfect technical art and the in-
troduction of foreign ideas will at times
be a great relief to our audiences and of
considerable benefit as object lessons to
our more ambitious and studious direc-
tors. No good picture will fail to carry
something new in its treatment and there
has begun to be such a sameness about
our studio-made American productions
that more than one person has said to me

that after witnessing the
first half of most of the
program releases, they can
invariably tell the bal-
ance of the screen story
themselves.

* * *

It is not always possible
to offer "better than the
average" pictures but it is
possible to offer some-
thing different, and then if
the average holds up in
story values, the something different will
come as a pleasurable relief to the audi-
ences— and cause a greater prosperity for
the box office. This is my chief reason
for advocating the importation of the
meritorious foreign product. It will
stimulate our business and to help thi9
stimulation means a greater success for
everybody identified with the industry.

A more vital reason is the fact that
if we do not buy from the foreign pro-
ducer who has meritorious product to
sell, he in turn will reject our goods with
a vehemence that it will later take years
of missionary work to overcome.

The foreign situation is very strained
on account of the rate of exchange re-
acting so greatly in favor of American
money. The individual producers are not
blamed for this condition, but any en-
forced legislation or action stimulated
by the industry, which will aggravate
in the slightest this very delicate inter-
national situation, will eventually close
to us all the markets of the world out-
side of our own domains and while at
the present time, this may not be con-
strued as such a woeful loss to some
producers, yet when the rate of exchange
becomes normal once more or reverts to
a pre-war basis, then, with a growing
completition among home producers in
America and a tightening of extravagant
profits, the loss will be keenly felt on
this foreign revenue which may at all
times be termed "velvet."

It is ignorance of foreign conditions
on the part of the agitators in our in-
dustry that prompts them to suggest any
rocking of the international boat at this
crucial period in the history of our in-
dustry.

Chicago Coppers
Picture Fans

In an order suspending fifty-five
policemen from the force, Chief of
police Fitzmorris declared the men
penalized were guilty of loafing
and listed their various offenses.

From the testimony given, it is
apparent that more than half of
the men lost their jobs on account
of dropping into motion picture
theatres along their beats for in-
tervals of from fifteen minutes to
an hour and sometimes longer.

EXHIBITORS HERALD

July 2, 1921

THE BEST EQUIPPED AND THE
MOST EFFICIENTLY ORGAN-
IZED SINGLE UNIT PRODUCING
PLANT IN AMERICA.

Ihe WHITMAN BENNETT STUDIOS

537 RIVERDALE AVENUE
YONKERS, N. Y.

OCCASIONALLY WE HAVE AN
OPEN DATE BETWEEN OUR
OWN PRODUCTION WHEN WE
CAN LET YOU HAVE OUR
STUDIO AND ORGANIZATION
COMPLETE.

WRITE FOR DATES AVAILABLE
AND TERMS.

W. O. HURST, Manager

'PHONE KINGSBRIDGE 3270-3271 YONKERS 207

July 2, 1921

EXHIBITORS HERALD

HOKUM

The Jazz of the Screen

A Conception of the Modern Motion Picture

By MARSHALL NEILAN

WHAT jazz is to modern dance
music, hokum fs to the motion
picture production of today.
The persons among the motion pic-
ture devotees who do not enjoy hokum
on the screen just about equal the num-
ber of persons who go to our modern
dancing pavilion and do not dance to
jazz music.

The dance orchestra catering to the
great popular demand of the public plays
an occasional old-fashioned waltz to sat-
isfy a few but it plays jazz all the rest
of the evening to satisfy the multitude.

The director occasionally produces a
picture of what he likes to call an ex-
ample of dramatic art but he usually fills
his picture with hokum to win public
approval — whether he admits it or not.

What is hokum? Opinions vary.
When the most popular star of them all
slides down a coal chute and appears in
the cellar besmirched with coal dust —
that's hokum. When Wesley Barry ap-
pears as a kitchen bandit and holds up
the cook for her pies at the point of his
gun — that's hokum. And when the hero
leaps from the top of a moving train onto
the ladder of an aeroplane, flying over-
head— that's hokum.

When a comedian throws a pie and
hits another in the face — that's slapstick.
When a big woman kicks a little man in
the seat of his trousers — that's slapstick.
And when a man with a ladder on his
shoulder swings around and hits another
man in the face with the ladder, that's
slapstick.

Artistic drama will be found among
the motion picture material that does not
fit in with the above types of entertain-
ment

The writer — not by way of compli-
ment, he assures you — has been termed
the hokum king of them all. Although
as he states, he has not been so termed
in a complimentary manner, he neverthe-
less unblushingly accepts it as such.
* * *

FOR years I have doubted whether I
should really come out boldly and ac-
cept the crown as the king of hokum.
While I have always felt it is the great
piece de resistance among the motion

picture public, I have hesitated to admit
to the public that I was really feeding it
hokum, despite the large amount of en-
tertainment it seemed to derive there-
from.

My decision to come out boldly was
prompted recently when after viewing
the opening of a Belasco play which
later became tremendously popular, a dis-
tinguished looking gentleman pooh-
poohed the piece with the scornful re-
mark— "hokum !"

If Mr. Belasco could be charged with
producing hokum, then I was willing to
be termed the greatest hokum artist of
the screen. Immediately the laurel of
thorns burst into beautiful roses so far
as I was concerned and for once and all,
I accept the accusation — but not in the
spirit intended.

The most successful motion picture
producers of today are the men and
women who are most sensitive to the
desires of the public.

The most unsuccessful producers are
those who go blindly ahead placing their
own ideals foremost regardless of popu-
lar public taste.

The fact that a producer is ten years
ahead of the public is no more excuse
for failure than is the fact that he is ten
years behind the times.

Those who scoff at hokum — which
happens to be the public's taste — are in
the same class as the persons who still
ride in hansom cabs instead of using
taxis. The critics ' who turn up their
noses and leave the theatre with the re-
mark "Hokum" when all the others in
the audience applaud and leave the the-
atre with a happy smile are in the same
boat with the persons who go to a mod-
ern dance and wait for the old-fashioned
waltz.

The directors who claim they do not
inject hokum into their pictures are
either fooling no one but themselves or
are producing a type of picture that oc-
cupies the same class as the aforemen-
tioned waltz.

No person or group of persons can
dictate what the public shall have in
spite of what they want. The individual
who attempts this stand — and there are
quite a few — finds himself in the same
position as the salesman who endeavors
to sell fur coats to the South Sea
Islanders.

* * *

IT is foolish to soar to lofty heights
that are beyond the average theatre-
goer just because the producer is anxious
to register how "artistic" he can be. Art
must be commercial or it will not pay.
The business of starving to death for

art's sake makes good reading but leaves
nothing to one's heirs.

The average American man and woman
is not keeping pace with various indi-
viduals whose pet hobby — if allowed full
play — would be to dig among Egyptian
ruins or study Greek. He or she is too
busy earning a living to get into the
matter of "higher arts." Nor does he
or she find time to study the technique
of the "drawmaw" — as it is pronounced
by some.

Who is there that can say what the
public shall enjoy?

Those who know what the public will
enjoy and know how to give it this
material in the way it likes best are the
ones who will succeed.

The producer, critic or theatregoer
who travels the lonely road — no matter
how beautiful it may appear to him —
will find he will have to enjoy what he
considers beautiful by himself. The pro-
ducer who travels the road of hokum
where the public crowds itself in its
search for entertainment will find his
work most profitable.

It would be a mistake for every pro-
ducer to devote his entire efforts to the
propagation of hokum on the screen.
Just because hokum is popular it does
not follow that a film with nothing else
but hokum would be a riot. There must
be a contrast to offset the hokum — just
as there must be a crust around the pie.

For once, I have declared myself.

If the charge that I am hokum king
is true, all I can say — with apologies to
K. C. B.— is

I thank you!

Comedienne, Heavy
and Vampire

ONE of the artistic accomplishments
of acting is versatility in portrayals.
Many actors, successful in one type of
role, are forced to portray like roles in all
their productions. If an actor has found
favor in comedy parts the public seldom
will accept him as a villain. If he is a
character actor he must not try comedy.

Mabel Bardine, however, is one who has
essayed many types of roles and has met
with favor in each. While known as a
heavy she was starred by Essanay in com-
edy. With Willie Collier and with Wil-
liam Fox she did vampire roles. Then Dr.
Daniel Goodman built a strong heavy role
for her in "Thoughtless Women." Her
strong acting opposite Emily Stevens in
"The Place of Honeymoons" placed her
well in the limelight.

Miss Bardine also has done leads on the
legitimate stage both here and abroad.

EXHIBITORS HERALD

July 2, 1921

v\j[A Cosmopolitan production

Marion Davies

"The Bride's Play

I HI ^>B

HIS exquisite photodrama
was made for women, young
and old.

The two Beautiful wed-
ding scenes in "The Bride's Play,"
the modern wedding and the medie-
val wedding, will engrave them-
selves in the memory of every
woman who beholds them.

The exquisite natural acting of
Marion Davies is a distinct triumph.

"The Bride's Play" is a truly great
story by Donn Byrne. More than a mil-
lion readers of Hearst's Magazine read it
with keen delight and want to see it on the
screen.

"The Bride's Play" will be heavily ad-
vertised in the Sunday editions of eleven
great Hearst big-city newspapers that
thoroughly cover the United States.

Women flock to weddings. That's why
you will do well to book "The Bride's Play"
early and get all the money it holds for
exhibitors.

For Fall Release

Story by Donn Byrne, author of "The Woman
God Changed." Scenario by Mildred Considine.

Directed by George Terwilliger. Scenery and
effects by Cosmopolitan Scenic Staff under the
direction of Joseph Urban.

July 2, 1921

EXHIBITORS HERALD

FAVERSHAM TO STAR

in "justice" ^Hiit

WILLIAM FAVERSHAM, noted stage and screen star, has been
chosen by Myron Selznick, vice-president of Selznick Corporation
to play the stellar role in John Galsworthy's "Justice."
No further announcement concerning the cast or director has been
made. The director will be chosen from the ranks of the Selznick organ-
ization.

THERE was rivalry among players for
the featured role in this picture, which
will he produced, according to the com-
pany, on an elaborate scale. Mr. Selz-
nick was in receipt of many applications
from stars who desired to play the Gals-
worthy character of Falder.

One of the following directors will be
chosen to transcribe the story to the
screen: Ralph Ince, Alan Crosland,
Henry Kolker. William P. S. Earle.
George Archainbaud, or Robert Ellis.

* * *

While plans are actively under way to
begin the big production at the Fort Lee
studios within the next three or four
weeks, no announcement of the casting
ot ptople to appear in support of Mr.
Fave-rsham has been made. Myron Selz-
nick long has had a good idea of the
people he would like to have in the com-
pany and, inasmuch as he long has had
the idea of producing the play, it is
quite likely that a number of engage-
ments have been practically agreed
upon.

"Justice" was written and first pub-
lished in book form before a theatrical
producer was found who could see its
tremendous value. When it was first
produced at the Duke of York's theatre
in the English metropolis it scored a
sensation which was more than surpassed
some years later when John Barrymore
appeared in the principal role of New
York.

♦ * *

Myron Selznick's choice of William
Faversham to star in the Galsworthy pro-
duction, it is believed, will meet with the
approval of all those who are familiar
with the story. Exhibitors, who even-
tually will have the pleasure of passing
the screen performance on to their
patrons, will be delighted with the selec-
tion because of the combination of big
names which it gives them for advertis-
ing purposes.

NILES WELCH

Welch Supporting
Elaine Hammerstein

Elaine Hammerstein has just com-
pleted another star series picture at the
Selznick studios in Fort Lee, the final
shots of "Remorseless Love" having
been made under the direction of Ralph
Ince a few days ago.

"Remorseless Love" is a story of the
Tennessee mountains with its dramatic
plot built upon one of the feuds for which
that wild country is celebrated. It is an
entirely different kind of photoplay from
any in which Miss Hammerstein has yet
appeared.

WILLIAM FAVERSHAM.

There is a great deal more of the
rough and ready outdoor action than
has been the rule in Selznick-Hammer-
stein pictures. There is a noticeable ab-
sence of the filmy, dainty dresses, and
more of the garments which are popu-
larly associated with dramatic strength.
And, as a consequence, there is a kind
of performance on the part of the star
which is further convincing that Miss
Hammerstein has the necessary qualifi-
cations to rise to unusual heights in the
art of screen acting.

Another point of interest will be the
appearance of Niles Welch in support of
Miss Hammerstein. Mr. Welch was
chosen for the principal supporting role
because the part seemed to have been
written for him and because, through
previous work for the Selznick organiza-
tion, he has convinced the powers that
be that he is capable.

Book 80 Films During

"First National Week"

Eighty attractions published by Asso-
ciated First National Pictures, Inc., were
shown by several hundred exhibitors on
the Pacific Coast, cooperating in a "First

ELAINE HAMMERSTEIN.

National Better Pictures Week," June 5
to 11.

Full page advertisements were placed
in the San Francisco newspapers, con-
taining a complete list of the features,
the theatres and towns and the dates on
which each was to play. The most pop-
ular productions with the exhibitors dur-
ing the week was "Forty-five Minutes
from Broadway," ten theatres showing
it. "The Kid" and "Passion" came next
in popularity, eight theatres booking
them. "In Search of a Sinner" was
shown at seven houses, and the majority
of the rest were played at six houses.

Wampas Party Very
Informal, Says Pete

Ray Leek Sees to It That
EverybodyHas Good
Time at Beach

By PETE SMITH

(Publicity Committee, W. M. P. A.)

For their second social event of the
season, as 'twere, members and friends
of the W. M. P. A.— otherwise known as
the "Wampas" — journeyed to Redondo
Beach recently for an afternoon and eve-
ning of enjoyment.

The affair was quite informal — judging
from some of the bathing suits of the
members. There was plenty to eat — for
those who brought food; there was much
fish to catch — but none caught; and
there was much to drink — for those who
had extra large hip pockets.

Pat Dowling returned home with a
large sized fish which he insists he
caught. A fisherman with a bottle, how-
ever, was the noisy evidence that Pat
used a flask instead of a worm for bait.

Ray Leek, President of the "Wampas,"
acted as general host and saw to it that
everyone enjoyed the beauties of the
beauteous Redondo. Stories and song
were the feature of the evening around
the big campfire, where Arch Reeve and
Mark Larkin provided the chief enter-
tainment.

As Howard Strickling so aptly put it,
a good time was had by all.

Wins Popularity Contest

Norma Talmadge, First National Star,
won the popularity contest conducted by
the Duluth Neius Tribune, Duluth, Minn.
Constance Talmadge was fourth. Charles
Ray was voted the favorite male player.

64 EXHIBITORS HERALD July 2, 1921

The

Hope Hampton Productions, Inc.

Announce

"STARDUST"

Written by Fannie Hurst, the author of uHumoresquen

with

HOPE HAMPTON

the screen s lovli est star

FOR EARLY FALL RELEASE

A FIRST NATIONAL ATTRACTION

Directed by

HOBART HENLEY

Current releases, "The Bait (Paramount) and
""Love s Penalty (First National Exchanges)

HOPE HAMPTON PRODUCTIONS, INC.

1542 Broadway

July 2, 1921

EXHIBITORS HERALD

HOPE HAMPTON

Photo by Edward Thayer Monroe

EXHIBITORS HERALD

July 2, 1921

Recreating Old World Scenes
on the Studio Lot

Exact Reproduction of
Famous Castles Lend
Realism to the Costly
Pictures of Today

ONE of the feats of present day pro-
duction is the elaborate and exact-
ing reproductions on studio lots of
famous castles, churches and entire vil-
lages of the old world.

It is a frequent occurrence nowadays
for producers to send experts to Europe
for the purpose of getting details pertain-
ing to these costly sets. No expense is
spared in making the motion picture to-
day a specimen of realism and atmos-
phere.

At the Brunton studios on the West
Coast Mary Pickford's next picture for
United Artists, "Little Lord Fauntleroy,"
has been placed in production.

* * *

In this feature will be a mammoth set
representing the interior of the ground
floor of Dorincourt Castle, the ancestral
home of the old Earl of Dorincourt who
plays a conspicuous part in this Frances
Hodgson Burnett story.

Stephen Gooson designed this great set
which is 226 feet long by 125 feet wide.
In the production of the set more than
100 tons of plaster, were used.

Gooson, who is art director for the
Pickford company, toured England prior
to the war making photographs and
sketches of the famous feudal castles.
In designing Dorincourt Castle he made
eighteen pages of drawings before ob-
taining the results most suitable for this
picture.

* * *

Thomas Little, chief property man at
the Brunton studio, is collecting furniture
for use in this set. He has estimated that
it will represent an expenditure of $75.-
000. A majority of the pieces are being
made to order, as are the lighting fixtures
and brica-a-brac.

It is said that "Little Lord Fauntleroy"
will be Miss Pickford's first million dol-

lar production. It will be completed for
publication in the fall.

Big Set for Arliss Picture

ANOTHER United Artists picture
which is now in production has a
specimen of the huge sets which are
found in the features of today.

Charles Osborn Seessel, art director of
Dist'nctive Productions, Inc., which is
producing "Disraeli" in which George
Arliss is starred, has just completed a
mammoth set which required the dis-
mantling of three walls of the studio.
* * *

The set shows the reception hall of
Buckingham Palace, finished in gray and
gold, and employs a number of colossal
columns to support the great arches.
Diplomats of all nations, celebrities, In-
dian rajahs, Turks in gay attire, titled
persons and ladies of great beauty throng
the reception room.

Henry Kolker is directing the picture.
Forrest Halsey, did the scenario.

"Disraeli" will be remembered as the
play in which love and politics create
the suspense, and Disraeli's great love for
his wife, Lady Beaconsfield, finally over-
shadows the English prime minister's
greatest diplomatic achievement. The
love story of Charles, Viscount of Dee-
ford, and Clarissa, daughter of the Duke
of Glastonbury, also runs through the
picture as it did in the play.

* ¥ *

In the cast supporting Mr. Arliss are
Mrs. Arliss, as Lady Beaconsfield, Louise
Huff as Clarissa, Reginald Denny as
Charles, Grace Griswold as the Duchess
of Glastonbury, Frank Losee as Hugh
Meyer, a London banker, E. L. Radcliff
as Sir Michael Probert, Governor of the
Bank of England, and Henry Carvill as
the Duke of Glastonbury.

United Artists Corporation will an-
nounce the publication date in the near
future.

Scenes for Rex Beach
Picture for "Big Four"
Are Finished in Alaska

Word has been received in New York
by United Artists Corporation that the
first scenes to be taken in Rex Beach's
new picture "The Iron Trail" have been
completed in Alaska. Two camermamen
and the three actors who take part in
these scenes have returned to the States
after having been in Alaska for two
months.

Mr. Beach decided some months ago
that the only way these scenes could be
made satisfactorily was actually to go
to Alaska, where the story takes place,
and shoot the scenes there. Most of the
action takes place at the time of the big
ice-break, and Mr. Beach waited until
word was received from Alaska regarding
the probable time of the ice-break, when
the company was sent north.

Gorgeous set being made at the Mary
Pickford studio for her latest United
Artists picture, "Little Lord Fauntleroy."

To obtain realism and atmosphere, Euro-
pean castles are reproduced in detail for
the costly productoins.

July 2, 1921

EXHIBITORS HERALD

SAM ZIERLER bought "THE BLACK PANTHER'S CUB"

for New York State and Northern New Jersey.
PHIL SELZNICK bought "THE BLACK PANTHER'S CUB"

for the entire State of Ohio.
JOE FRIEDMAN bought "THE BLACK PANTHER'S CUB"
for Indiana, Northern Illinois and Southern
Wisconsin.

WHO'S NEXT?

Joe Friedman

of the Celebrated Players Film Corporation of Chicago is one of
the best known Independent Exchangemen in America; one of the
shrewdest judges of the possibilities of big pictures and a showman
from the ground up. •

He bought "THE BLACK PANTHER'S CUB" for northern
Illinois, southern Wisconsin and the entire State of Indiana.

He had no sooner communicated the information of his pur-
chase to his exhibitors than he received a veritable flood of re-
quests for booking dates. WHY? Because that subtle under-
current in the trade that spots a winner, even before it is released,
told these many exhibitors that "THE BLACK PANTHER'S
CUB" was one of the biggest of the big ones and had money making
possibilities galore.

Mr. Friedman saw the posters, the newspaper ads, the ex-
ploitation, the lobby photos, the heralds, and the endless chain of
strong arm ideas, which, with the great money making possibilities
of the film, sold him the picture on the spot.

Not only has HE bought this picture, but he is wiring his
personal friends to get in on it immediately while the getting is
good. Mr. Friedman will make money on this picture and so will
every customer of his that runs it.

Sam Zierler bought it for the entire State of New York and
northern New Jersey. Phil Selznick bought it for the entire State
of Ohio. Next week we will tell you who the next buyer is.
WATCH OUR ADS, and notice the type of shrewd, careful, ex-
perienced independent exchangemen who are all getting in on this
real money getter.

There is no depression with big pictures. And there will be
prosperity of the most prosperous character for every independent
exchange and every exhibitor that does business on this W. K.
Ziegfeld quarter of a million dollar motion picture spectacle extraor-
dinary. Wire or write for complete particulars to

EQUITY PICTURES CORPORATION

Aeolian Hall, New York

EXHIBITORS HERALD

July 2, 1921

Universal Adopts
Spoor-Thompson

Developing Machines

Laboratory at Ft. Lee being equipped with
these marvelous mechanical developers

Saves
Space
Labor
Raw Stock
and

guarantees
5,000 feet
per hour

Savings in your plant will more than pay for their purchase

SPOOR-THOMPSON MACHINE COMPANY

George K. Spoor, President

Telephone Bryant 9764 office, Room 508 HOWest 40th Street, New York City

Factory 1333 Argyle St., Chicago

July 2, 1921

EXHIBITORS HERALD

So -Called Depression Is But a
Return to Normalcy

Declares HERMAN JANS
President of Jans Productions, Inc., Discusses Present
Business Conditions in Following Article

IT is Hell to be optimistic just now, that is, unless one views present
business conditions frankly and analyzes the situation and the various
circumstances which have produced what is called "the slump," but as
I look back over the past period embraced by the years succeeding and
during the war, I am not, by any means, dismayed by the outlook for future
business in the motion picture industry.

TJTSTORY has caused us to expect
* " that the post-war period is fraught
with disaster to those who have not
trimmed their sails to properly weather
the storm.

To those producers, distributors and
exhibitors who have taken it for granted
that the flush times during the war would

Faith in the Future

HERMAN JANS

continue indefinitely, there must come a
certain degree of disappointment. But
as I look over the books of my theatre,
my distributing service and my state
right activities and compare the figures
which I see there with normal times pre-
ceding the war, I am able to conclude
that the industry is not so bad off after
all.

* * »

True, there is supposed to be soma
slump in attendance at the motion pic-
ture theatres, and there is such a slump
compared with the years just preceding
this time. But those years showed an
attendance far above what the normal
average is and business can be transacted
with a profit if the average attendance

which prevailed before the war is kept up.

I manage to keep the attendance at my
Goodwin theatre in Newark on a
profitable basis by show-ing the best pic-
tures obtainable and I feel that this is
really the answer and demonstrates that
those theatres showing the poorer class
of pictures, and firms releasing pictures
of like character, must suffer to a greater
extent than those who provide the better
pictures to which the public are con-
tinually becoming more and more edu-
cated. In this way, I feel that although
the reconstruction period and summer
have struck us both at the same time, that
we will be able to ride through safely and
show a profit at the end of the year.

There is also this fact which materially
affects the situation:

Owing to the tremendous profits made
during the war, many new theatres were
built, which naturally causes attendance
to be more or less divided. This, how-
ever, will react in favor of the industry,
for the reason that more people will go
to the movies than before, which is al-
ways the fact when new theatres open,
and gradually results in a continued
greater average attendance.

* * *

Then some territories are affected to
a greater extent than others.. This, in
my mind, is occasioned by the fact that
the industries which support various com-
munities are differently affected and that
consequently money is freer in some lo-
calities than others. On the Western
Coast we hear that production of pictures
has been discontinued to a considerable
degree. This need not cause hysteria, for
the reason that any business which has
produced to an extent greater than the
demand must, if it survives on a profitable
basis, discontinue manufacture until its
oversupply is consumed.

Only in this manner, with the present
state of the money market, can cash
be secured for carrying on the motion
picture business, and it is quite natural
that independent producers must be gov-
erned by the law of supply and demand,
which is the only sound commercia1
principle.

This is especially so where the inde-
pendents are compelled to fight the
trusts, to which money is more readily
supplied in order that the aforesaid trusts
may flood the market with pictures at a
critical period so that conditions may be
made as unbearable as possible for the
independents. I have no great fear of
this evident intention of Wall street and
the trust being able to put this over, for
the industry is far from being a "one
man" concern as yet, and. in my belief,
statistics prove to any well-run inde-
pendent concern that exhibitors and in-
dependent state right buyers find it much
more profitable to deal w'ith the inde-
pendent producer than with the trust.

GarethHughes fat Top) Who
Is Starring in S. L. Pictures
Under the Supervision of
Arthur A. Sawyer (Below).

GARETH HUGHES' artistic perform-
ance in "Sentimental Tommy" has
won stellar honors for him. Under the
direction of George D. Baker, Hughes
will appear in a series of comedy-dramas
for S. L. Pictures (Sawyer & Lubin)
which Metro will distribute.

Arthur H. Sawyer, who is handling
production, is enthusiastic over the prog-
ress made in the production of these pic-
tures. In these productions he says he
has screen entertainment that will sur-
prise and please the public.

In "The Hunch," which will be dis-
tributed in early fall, Hughes is sup-
ported by Gale Henry, Harry Loraine,
Ethel Grandin, John Steppling and Ed
Flanagan.

EXHIBITORS HERALD

July 2, 1921

To the MINNEAPOLIS
CONVENTION

The

Hal Benedict Studios, Inc

COLLEGE POINT, L. I.
NEW YORK

Congratulations to the EXHIBITORS HERALD on their Sixth Anniversary

Production Builder to the Motion Picture Producer

SUBMARINE FILM CORPORATION

Producers of

"Wet Gold"

Extends Congratulations to the EXHIBITORS
HERALD on Its Sixth Anniversary

J. E. WILLIAMSON

General Manager

1482 Broadway, New York

July 2. 1921

EXHIBITORS HERALD

Portable Projector Is
Asset to Studio Efficiency

ONE device which has aided materially in speeding production is the
portable projector. At many of the plants this equipment is con-
sidered a necessity. It is invaluable in the cutting and assembling
of the negative.

The opening of the smallest theatre in the world, with its seating
capacity of three persons, has been possible through the use of an American
portable projector at Metro's Hollywood studios.

THE tiny picture house was required
for the first view of Metro produc-
tions— views that are given "first runs"
before the productions are titled. It is
here that Bayard Yeiller views the uncut
films, supervises the titling and edits the
productions down to the length in which
thev reach the picture houses.

• * * *

In these "first views" the miniature
projector "is of particular value, not only
because its size makes it possible to use
it in the limited space available, but be-
cause the films can be stopped — a feature
unknown to the larger projectors. The
heat of the light used in other projecting
machines is such that a stop of the film
would result in burning it. The machine
also may be reversed so as to repeat any
portion of a film without rewinding the
entire reel.

In titling productions Mr. Yeiller usu-
ally sits in conference with title writer
and director, thus offering a capacity
audience to his theater of three. In dis-
cussing the American projector, Mr. Yeil-
ler stated that he considers this machine
a necessary equipment for any studio.

Another instance of practical utility of
the American projectoscope. is its use en
route. Hampton Del Ruth of the Fox
studio. Los Angeles, took his with him
on a trip to New York, so he could cut
a late publication, which he did in com-
fort in his Pullman compartment.
* * *

Many other cases might be cited to
show how this portable projector has
been found to meet requirements so ex-
treme that it seemed almost too much to
expect to get results from it.

But it always comes through and makes
good on what its makers promise — and
then some.

That is why it is so often called "The
Portable Motion Picture Projector with-
out an Apology" — it performs without any
apology of any kind.

Modern Methods
Hit Scotland

Modern improvements have hit
Scotland, much to the disgust of
the American motion picture direc-
tors who are now there making
pictures for American distribution.

Donald Crisp, who is producing
Ian Maclaren's book, "Beside the
Bonnie Brier Bush," for Par-
amount, returned last week to
Paramount's London studio after a
trip through Scotland hunting loca-
tions. He particularly wanted to
find a few little cottages with
thatched roofs to be used as the
background of his production.

But Mr. Crisp found that time
has wrought changes in Scotland's
villages. The Scotch peasant of
Drumtochty days may have
thatched his roof with straw, but
the modern Scot is much more
practical if less picturesque. He
prefers corrugated iron, and Mr.
Crisp was obliged to motor several
hundred miles before he found what
he wanted.

Ssenes showing America portable projector in
use. To the left is Hampton Del Ruth cutting
picture aboard Pullman car. In the circle is
Bayard Veiller in Metro's small theatre, where
the projector has been installed.

oervice, Plus

Phrase Adopted Not As a Slogan

But As a Working Plan at

Hal Benedict Studio

ERY1CE" has been adopted by the
O Hal Benedict studios at College
Point, Long Island, as the actual working
plan of the organization and not as a mere

slogan.

When a producer contracts for use of the
plant he is provided with every facility of
production. At a flat rental he obtains in-
teriors, props, working crew and every-
thing else that enters into the making of a
picture.

No petty details are left for the pro-
ducer or director to handle. The studios
are fully equipped with electrical and scenic
requirements. Independent producers either
can rent space in the studios or they can
obtain a flat contract.

The Benedict studios are situated in an
ideal spot — near enough to the city to
enjoy all of its advantages and far enough
away to escape the noise and turmoil.

Dismiss $150,000 Suit
Against Theatre Firm

(From Staff Cor espondent)

MINNEAPOLIS. MINN.. June 21.— Suit
for §150.000 brought against Finkelstein &
Ruben, theatre owners, by Joseph W.
Cohen, has been dismissed by District Judge
\V. \Y. Bradwell. Cohen, former owner of
the Lagoon theatre, claimed he was forced
to lease his property for $9,000 a year by
Finkelstein & Ruben, who opened the Cal-
houn theatre after he refused to sell to
them. The Calhoun theatre is located two
blocks from the Lagoon.

Cohen was one of the witnesses who
testified against Finkelstein & Ruben be-
fore a committee of state legislators when
the "F.-R." enterprises were charged with
being an amusement trust. The commit-
tee returned no bill against Finkelstein &
Ruben.

Change Theatre Policy

ADRIAN. MICH— The Croswell thea-
tre, devoted heretofore to motion pictures,
is to be remodeled so as to accommodate
vaudeville and road shows.

EXHIBITORS HERALD

July 2, 1921

Walter Eaton Deals

Blow for Censorship

(Continued from page 32)

or shall not witness, ought to be so
repugnant to any true American that he
would rise up in hot rebellion.

"However, the new 100 per cent Ameri-
canism isn't much like the old. There
seems to be something quite Prussian
about it. It dearly loves to regiment it-
self, and put on fetters, and be told what
to like and what not to like, and find
verboten signs on every delectable grass
plot. Heaven knows, I'm no friend of
the movies, as Mr. Joy says he is. I
think they are mostly a curse, because
they are rapidly destroying the power of
concentrated attention. (Side of this dan-
ger, their 'immorality' is trivial and quite
unimportant.) However, they will be
much worse as soon as censorship is put
upon them, because what little relation
they now occasionally have to reality will

be quite destroyed. No artist, even a
movie artist, can work under the restric-
tions of a censorship, or under any re-
strictions whatever. He has got to be
free to try to paint the thing as he sees
it, not as some little penny politician or
suburban Sunday school teacher thinks
he ought to see it for the good of Lucy
Jones, aged ten, who ought to be at home
studying her spelling lesson.

"And how long does Mr. Joy really
think it will be before the censorship
advocates, among whom I never expect to
find him, will descend with glad whoops,
if they win this first victory, upon the
spoken drama, the magazines, the pub-
lishers of books? Have they not al-
ready, in fact, descended on the pub-
lishers of books? Are all our books and
plays to be written, also, for children.
Why not? Why should Mr. Joy be al-
lowed to read his Shaw or his Shakes-
peare, or see them in the theatre, when
the men and women who only go to

the movies are denied an analogous pleas-
ure?

"No, let us have justice, a square deal
for all. Let us make a great bonfire
in every town and burn all the books that
mention crime, reproduction, the attrac-
tion of the sexes, that mention anything a
child of twelve cannot understand or
should not think about. Let us deny
strenuously one to another that such
things exist in the world. Let us trot
like nice little sheep to our sterilized thea-
tres, our emasculated libraries, except, of
course, on the Sabbath, when we will
enter our churches, and, falling down
before the sacred image of the great
god, Taboo, we will thank him in the
name of the sweet innocence of children
(brought, of course, by the doctor in a
bag), that we are 100 per cent Americans,
and consequently not able to take care of
ourselves, our children, or our morals, but
dear little wards of the holy state (Prus-
sian version), which will see to it that
nothing happens to us to soil our perfect,
our sublime, our asinine ignorance."

MAIN OFFICE

804 South Wabash Ave.
CHICAGO

IMDUttTMAK
LM CORP.

STUDIO

1613 Lake Street
MELROSE PARK

Manufacture Industrial and Commercial Moving Picture
Film for more individual customers than any other like
concern in the United States. :: Make Us Prove It.

LET US MAKE YOURS

DWIGHT-RODENHAVY

Concert organists now open
for moving picture theatre
engagement. Artists on three
banks and fifty stops.

1340 Bay Avenue
Bronx, N. Y. C.

Mabel Bardine

Circle 5815—317 West 55th Street

NEW YORK CITY

LEADS ::: HEAVIES

Open for engagement after June 25th

I .VANS' DEVELOPING and PRINTING has kept pace with the rapid strides

towards photographic perfection.

Now, more than ever, competition demands that you employ the best of service — EVANS' SERV-
ICE of course.

EVANS F I LM M FG . CO., 416-24 West 2 1 6th St . , New York City Wlld8™?hho3;4ci-3444

July 2, 1921

EXHIBITORS HERALD

CHARLES M. SEAY

Personally Directed

James Oliver Curwood's Wonderful Story
Beautifully Photographed and Staged

"Hearts of the North Land"

A Feature Worthy of Any First-Class Program

PINE TREE PICTURES, Inc.

CHARLES M. SEAY, General Manager of Production. Other Features in Preparation.

JULES COWLES

One Eyed Wallace
in

THE IDOL OF THE NORTH

CHARACTER LEADS IN

Emmy of Storks Nest
The Melting Pot
The Nature Girl
His Great Triumph
The Bar Sinister
Over the Top
The Girl Phillipa
All Woman
The Quitter
The Highest Bidder
The Cambric Mask

A Fool and His Money

The Idol of the North

On the Back Lot (to be released j

The Foreigner (to be released )

Yellow Streak

Ave Maria (to be released)

Service Star

Sealed Valley

The Oakdale Mystery

Arsene Lupin

Forty Short Subjects (2 reelers)

liberty July 1st. All agents.

EXHIBITORS HERALD

July 2, 1921

Anti-Deposit Law

Goes Into Effect

Rumored That Exchangemen
In Missouri Are To
Ignore It

(From Staff Correspondent)

ST. LOUIS, MO., June 21.— Senator
Penzel's anti-deposit bill became law last
midnight, the expiration of the ninety-
day period since the Missouri legislature
that passed the measure adjourned. It is
now effective and will continue so until
repealed by an act of the legislature or
set aside bj' a decision of the supreme
court of the state.

The Penzel bill was designed primarily
to give the exhibitor protection against
losses in case producers go into bank-
ruptcy and to eliminate the dishonest
promoter. The measure is said to be so
far reaching, however, that some of the
leading producers feel that it is rather
unfair to them and a drastic fight against
its operation is expected.

It has been learned that many of the
St. Louis exchangemen have been ad-
vised by their home offices to ignore the
Penzel bill and to continue to conduct
their business in the state as if the bill
were not on the statute books. Their
orders are to exact deposits on contracts
as in the past.

July and August are rather dull months
in the St. Louis territory, few future con-
tracts being signed in those months. In

DR. W. E. BALSINGER

FACIAL SURGERY
DERMATOLOGY

Formerly Facial Surgeon
U. S. Army

190 N. State St.

Chicago

Phone Central 2950

STUDIOS

FOR RENT

We have Space for
Two or Three
Companies

UP TO THE MINUTE
LIGHTING EQUIPMENT

Alternating Current
Direct Current

For Space Address

A. H. FISCHER FEATURES, Inc.

322 Main Street
NEW ROCHELLE, N. Y.

Talaphona New Rochalla 2277

September, however, the big battle is ex-
pected. At that time many motion
picture houses will reopen for the fall sea-
son and the majority of the leading ex-
hibitors of the state sign yearly contracts
for pictures in that month. With the
exchangemen under orders to exact con-
tract deposits it will be up to the ex-
hibitors to call for a showdown under
the Penzel bill. It is certain that the
legal controversy will be taken to the
supreme court regardless of the decisions
of the lower courts.

May Rejoin F-R Chain

(From Staff Correspondent)

MINNEAPOLIS, MINN.— June 21.— It
is rumored that Charles Bradley, who han-
dled the campaign of Colonel George Leach,
mayor-elect, will return soon to his former
position as director of publicity for the
Finkelstein & Ruben houses. Mr. Bradley
resigned the publicity job to handle the
Leach campaign.

Freeman Is Honored

Y. Frank Freeman, vice-president of
Southern Enterprises, Inc., and one of
the most important executives in the
Lynch organization, has been named
president of the Georgia Tech Alumni
Association. The vote was unanimous.

Theatre Plan Represents
Half Million Expenditure

NEWARK, N. J.— Plans for a motion
picture theatre to cost $500,000 are being
drawn and are expected to be given to
Building Inspector Scott shortly. The
theatre will be erected at Main street and
Prospect avenue in the Brick Church sec-
tion of East Orange.

Consistency in Quality

Is Guaranteed Under the Name

VIGNOLA

Current Release:

"The Woman God Changed"

Now playing in its fifth week on Broadway

Directed for

COSMOPOLITAN

Released by

PARAMOUNT

M. P. D. A.

WILLIAM DUNCAN
VITAGRAPH

WALLACE BEERY

"The Virgin of Stamboul" — Universal

"The Four Horsemen of the Apocalypse" — Metro

"The Last Trail" Fox

July 2, 1921

EXHIBITORS HERALD

Nine Vitagraph Features for
Publication in Early Fall

TWO SCENES FROM VITAGRAPH'S BIGGEST PRODUCTION OF THE YEAR,
"THE SON OF WALLINGFORD," WHICH IS BEING PRODUCED BY MR. AND
MRS. GEORGE RANDOLPH CHESTER AT THE WEST COAST STUDIO. TOM
GALLERY, WILFRID NORTH, GEORGE WEBB, ANTRIM SHORT, PRISCILLA
BONNER, VAN DYKE BROOKE, SYDNEY D'ALBROOK, ANDREW ARBUCKLE
AND BOBBY MACK ARE IN THE CAST.

NINE V'tagrapb pictures are an-
nounced for publication in Septem-
ber and October, setting a record for
that company for the number and s'ze of
pictures issued during a period of that
length. . j

i The biggest picture^of all of these, and.
in. fact, the biggest picture ever made by
^itagraph. is "The Son ot Wallingford,"
tne feature made by Mr. and Mrs. George
Randolph Chester on the West Coast, and
now being edited and titled at the Brook-
lyn studio.

The story recently was published in
abridged form by Collier's Weekly. It
also will be brought out as a book about
the time that the film production is pub-
lished.

In addition to the many months re-
quired for the filming of "The Son of
Wallingford" nearly two years of prcpa-
rat:on for it wire required; thousands of
persons took part in some of the scenes,
and a good sized fortune was spent on
the sets which include an artificial lake
with dams and sluice-ways, oil derricks,
a complete city, modern in its appoint-
ments, and a pageant which included
about all the circus animals to be found
in the West.

Among the principals in the cast are
Tom Gallery in the title role as Jimmy
W'allingford: Wilfrid North as the no-
torious J. Rut'us. George Webb as the
equally well-known Blackie Daw, An-

trim Short as Toad Jessup, Priscilla Bon-
ner as Jimmy's Sweetheart, Mary Curtis:
Van Dyke Brooke as Henry Beegoode,
Sydney D'Albrook as Bertram Beegoode,
Andrew Arbuckle as Talbot Curtis and
Bobby Mack as Onion.

"Where Men are Men," a special fea-
ture starring Willian Duncan, with Edith
Johnson as co-star, is also on the Sep-
tember-October schedule. This is an
adaptation of "The Princess of the
Desert Dream," by Ralph Cummins.
It is a story of the Death Valley section
of California when the gold prospectors
were sturdy men.

The Alice Joyce feature for the new
season is "The Inner Chamber," based on
a widely-read novel by Charles Caldwell
Dobie, and filmed under the direction of
Edward Jose. This is a society drama in
which the star has the support of Holmes
E. Herbert and Pedro de Cordoba.

• The Bell Hop," is the title of the
Larry Semon comedy for the first fall
publication. An airplane figures promi-
nentlv in the new comedy, which would
indicate that Larry is not worrying about
taking risks to get unusual effects, even
though he was confined to the hospital in
Los Angeles as the result of injuries sus-
tained in making bis previous comedy,
"The Fall Guy."

Earle Williams' feature is "Bring Him
In." a strong play of the Canadian North-
west, by H. H. Van Loan. Williams
has a role somewhat like the one he por-
trayed in Eugene Walter's "The Wolf."

The i icture was directed by the star
and Cert Ensminger.

* * *

Corinne Griffith and Catherine Calvert
appear in "Moral Fibre." which was di-
rected by Webster Campbell. This melo-
dramatic society play, based on ajiovel
by William Harrison Goadby, provides
exceptional opportunities for both stars.

Alice Calhoun's early autumn publica-
tion is "Peggy Puts it Over," a clean,
brisk comedy-drama well suited to this
star. The picture was made under the
direction of G. V. Seyffertitz. Her next
production, which will be directed by
Ed-ward Jose, is to be "The Matrimonial
Web."

Antonio Moreno's next picture is "The
Secret of the Hills," a visualization of the
successful novel by William Garrett, pub-
lished by Jarrold's of . London. "The
Secret of the Hills" is a story of a search
for a hidden treasure in the hills of
Scotland. Lillian Hall plays opposite
Moreno.

Completing the September-October list
is Jimmy Aubrey, in' a new comedy called
"The Riot."

Supplementing Vitagraph's announce-
ment is the statement that arrangements
have been completed for a special feature
with Jean Paige as the star and Edward
Jose as the director. The Eastern studio
will be used. At the same time the West
Coast studio will be used for filming an-
other special in charge of David Smith,
who directed "Black Beauty."

July 2. 1921

EXHIBITORS HERALD

Two views of the electrical equipment at the Louis B. Mayer studio
where Anita Stewart, John M. Stahl, Carter De Haven and Oliver
Morosco productions are made for distribution through As-
sociated First National. At the left is the main generator unit,
which is one of the largest ever installed for motion picture use.

Below is the Mayer portable generator set for use on location. These
two electrical systems are described fully in the accompanying
article. Through the use of this modern system it is possible to
obtain brilliant lighting effects both on interiors and on exteriors.

Modern
Electrical
Facilities
Advance

Art of
Production

MANY elements are vital to
the production of a sue-
cessful photoplay. Not all
of these factors, however, are materially
visible in the finished product, and un-
less a visit is made to the studio their
significance is not realized.

Of utmost value in the operation of
every studio is the electrical equipment.
Without proper facilities of this nature
motion picture production would not
have progressed beyond its elementary
stages. Like a great city thrown into
darkness through crippling of its elec-
trical system, the studio minus these fa-
cilities would be seriously handicapped.

To be colorful a picture must have the
advantage of proper lighting. This is
one of the marked improvements over
the productions of a few years ago, and
is made possible only by the steady ad-
vance in electrical science as relating to
studio operation.

A trip to the Louis B. Mayer studio,
which is typical of the modern plants of
today, will reveal the importance of a
highly developed electrical apparatus as
well as the magnitude of these systems.
* * *

In the Mayer studio, where Anita
Stewart and John M. Stahl pictures are
made for First Xational distribution, is
one of the largest motor generating sets
ever assembled in a motion picture plant.

The main power plant is a 400 kilowatt,
two motor generator set consisting of
One 580 horsepower, three phase 2200
volt, 50 cycle Westinghouse synchronous

250 volt six pole compound wound inter-
poled Westinghouse COO revolutions-per-
minute generator rated at 1500 amperes.
Two 25 k. w. four-pole compound wound
125 volt Allis Chalmer 1800 r. p. m. gen-
erators direct connected act as a balancer
set. A 125 volt 7 k. w. interpoled exciter for
the motor mounted on an overhanging
bracket directly above the generator
shaft completes the equipment.

The auxiliary plant is a three unit
set consisting of one 300 h. p. three-phase
2200 volt 50 cycle General Electric in-
duction motor direct connected to two
100 k. w. 125 volt four-pole compound
wound Westinghouse "20 r. p. m. gen-
erator, connected in series for 110-220
volt three wire service, 1000 amperes
output per generator.

R. E. Naumann is the chief engineer
of the Mayer studios.

For the stage lighting three trans-
formers, each 100 k. w. connected closed
delta three phase 110 volt are used espe-
cially for the Cooper Hewitt lamps and
are regarded in one sense as emergency
service. One 5 k. w. 110-220 volt single
phase transformer supplies the current
for the incandescent stage lighting. The
carpenter shop power is supplied through
two 50 k. w. transformers connected
open delta three-phase 220 volt.

* * *

The grand total of all current, both
motor, direct connected to a 400 kilowatt.

alternating and direct, necessary for the
complete lighting of the studio is 1450
k. w. This is sufficient electricity for the
lighting of 24,167 60-watt lamps (about
one-half bigger than used for house light-
ing purposes) or about the amount re-
quired by a plant generating the current
used in the average city of from twelve
to fifteen thousand inhabitants.

Lighting on outside locations is one
of the most important factors in good
photography and for this purpose Mr.
Mayer has a portable generator set built
on a trailer. It has mounted on it a 30
k. w. four-pole 110 volt compound wound
Westinghouse generator with a normal
rating of 300 amps., but which will do
100 per cent overload or 600 amps. fine.
It is direct connected very short coupled
into a two bearing set with a 60 h. p.
three-phase 220 volt 60 cycle motor. Be-
tween the motor generator is a pulley
to which can be belted a 5 h. p. single
phase 220 volt motor.

With the combinations of connections
available it is possible to operate on sin-
gle phase 220 volt, single phase 2200 volt,
three-phase 220 volt, or three-phase 2200
volt line. In case the machine goes
down or in case of accident there are
two 30 k. w. and one 37 k. w. trans-
formers. The high side (2200 volt) and
low side of the transformers lead into
transposition boxes wherein any desired
hook-up may be obtained without soldering.

July 2. 1921

EXHIBITORS HERALD

Producers Pledge to Cooperate
In Motion Picture Day

C. C. Pettijohn Outlines Fully His Plan for Raising Money for
Humanitarian Purposes and for Protection of the Film Industry

A DEFINITE plan for conducting an annual Morion Picture Day for
the purpose of raising funds to finance the necessary co-operative
work for the protection of the motion picture industry and for con-
tributing to worthy charities is announced by C. C. Pettijohn, who recently
laid his suggestion before the National Association of the Motion Picture
Industry.

MR. PETTIJOHN* already has con-
sulted several prominent producers
and distributers and each has pledged
co-operation in the movement.

The plan outlined by Mr. Pettijohn fol-
lows:

In order to further the co-operative
handling of the industry's problems and
to do away with the frequent solicitations
of relief organizations in motion picture
theatres, it is proposed to designate one
day each year, to be known as motion
picture dav.

• * *

On this day it is proposed to secure
funds for the above purposes in the fol-
lowing manner:

1. All producers and distributors of
motion pictures to furnish gratis their
film service to theatres which partici-
pate in the plan.

2. All exhibitors who receive such free
film service to donate 54 per cent of
their gross receipts on Motion Picture
Day.

The SDecfic purccses for which such
funds will be used are:

1- To finance the necessary Co-opera-
tive work for the protection of the mo-
tion p:cture industry.

2- To contribute to worthy charities
and humanitarian relief funds. thus
avoiding, so far as possible, the solici-
tations for such purposes in motion
picture theatres.

For the present year. Thursday. Au-
gust 25, has been designated as Motion
Picture Day.

The organization plan provides for the
appointment in each state of a motion
picture protective committee to be com-
posed of twelve members, nine to be ex-
hibitors and three to be exchange-men.
Each committee will have its chairman
to represent the committee in all mat-
ters pertaining to Motion Picture Dav
in that state.

* » *

- On the day immediately following Mo-
tion Picture Day. each exhibitor partici-
pating will send to the office of the ex-
change which has furnished his feature
picture a check representing 50 per
cent of his gross receipts, less admis-
sions tax. This check is to be made pay-
able to the designated motion picture
protective committee chairman in his
state.

The exchange manager, upon receipt
of the check, will immediately deliver
n_to the motion picture protective com-
mittee chairman and the latter to
acknowledge its receipt in duplicate, to
the exhibitor and the exchange manager.

Exhibitors who do not ordinarily run
matinees on this date are urged to ooen
their theatres earlier than usual and to
gi»e the greatest possible number of
performances.

~A here film has been paid for in ad-
vance by an exhibitor, a credit memo-
randum for the Motion Picture Day
rental will be issued by the exchange to
the exhibitor.

One-third of the funds raised in each
state will be remitted by the respective
state chairmen to the chairman of the
motion, picture protective committee in

Xew York for the specific purposes set
forth in this plan. Two-thirds of the
funds raised in each state will remain
with the motion picture protective com-
mittee of that state, to be expended for
the specific purposes herein set forth, as
the state motion picture protective com-
mittee may determine.

Rothacker Sails Soon
To Add London Link
To Laboratory Chain

( Spectml to Exhibitors Herald j

NEW YORK. June 21.— Watterson R.
Rothacker. president of Rothacker Film
Manufacturing Company, sails on the
Olympic Saturday for England where he
will commence construction of the London
link to his chain oi film laboratories.

Mr. Rothacker will be accompanied by
Mrs. Rothacker and their daughter. Vir-
ginia.

While abroad Mr. Rothacker will o**en
a service station in Paris. He also will
make a survey of film conditions in Italy.
Belgium. Germany and Switzerland.

Aschers Will Erect
Big Loop Playhouse

15- Story Building to House
Picture and Vaudeville

Theatre

Ascher Brothers, whose Roosevelt the-
atre opened recently in State street. Chi-
cago, will erect another loop theatre at

16- 30 West Washington street, accord-
ing to plans just made public.

The theatre will be on the ground
floor of a fifteen-story structure, and will
be devoted to motion pictures and vaude-
ville. The theatre, to be known as the
Washington, will seat 2.803 people in an
auditorium 110 feet wide and 92 feet deep.

C. Howard Crane and Kenneth H.
Franzheim designed the building. Shops
will occupy the second, third and fourth
floors. It is expected that Ascher Bro-
thers, who now are located in the Con-
sumers building, will have their head-
quarters in the new building.

Ascher Brothers now own a score or
more of theatres in Chicago and cit'es in
nearby states. Their Roosevelt theatre
is one of the most beautiful in the city.

Schmidt Resigns As

Manager for Samuels

ATLANTA. GA„ June 21.— George
Schmidt, popular manager of Almo the-
atre Xo. 2. an Adolph Samuels house, has
resigned. It is understood that Mr.
Schmidt will form an important association
with another enterprise in the near future.

Scene from " A Broken Doll." Allan Dwan's production for Associated Producers.
Inc., in which Monte Blue plays the role of "Tom ny Dawes."

July 2, 1921

EXHIBITORS HERALD

Authors Featured in
Anti-Censorship Film

National Association is Using
Picture to Fight Reform
in Various States

Prominent authors and playwrights
along with Douglas Fairbanks are fea-
tured in a picture entitled "The Non-
Sense of Censorship," which was pro-
duced for the National Association of
the Motion Picture Industry. The fea-
ture is for exhibition in states menaced
by the censorship agitators.

Fairbanks shares honors in the picture
with Edward Knoblock, Rupert Hughes,
Samuel Merwin, Rita Weiman, Thomas
Buchanan and Montague Glass.

Authors Write Views

The ridiculous as well as the serious
side of censorship is dealt with.

The first fade-in discloses Rupert
Hughes sitting at his desk reading a

booklet entitled, "Rules of the Censor."
He puts down the book of rules and
writes:

The moving picture is about fifteen years old.
Sin is somewhat older than that, yet the censors
would have us believe that it was not Satan, but
Thomas A. Edison, who invented the fall of man.

Edward Knoblock is then introduced,
and his signed statement is then flashed
on the screen:

The censor is a tailor who makes hand-me-down
clothes for the naked truth.

Mr. Knoblock gives way to Samuel
Merwin, whose contribution to the cen-
sorship controversy reads:

This censorship, if applied to literature, would
destroy Shakespeare, Dickens, the Bible itself. It
is stupid, ignorant, vulgar. It puts an intolerable
limitation on workers in the new art of the screen.
Carried only a little further, it will abolish free
speech in America. I will fight it as long as I
live.

Fairbanks Can't Fight

The only woman in the case is Rita
Weiman. This is what she writes:

Women fought for equal rights — but the women
on the censor boards are giving the poor public
no rights at all.

Douglas Fairbanks then walks into the
pictures and from the opposite side strolls

on a tough looking individual who bumps
into Fairbanks with teeth-rattling force,
but the athletic "Doug" makes no effort
to retaliate. The tough then proceeds to
shove "Doug" all over the lot, and finally
Fairbanks musters a sickly grin, swallows
hard, and says: "Say, I'd like to mop
up the floor with this bird, but the
censors won't let me fight."

Ince Finishes Camera

Work on A. P. Picture

The final close-up of "Hail the
Woman," Thomas H. Ince's latest drama
for Associated Producers, Inc., distribu-
tion, has been completed at the Ince
studios in Culver City, under the direc-
tion of John Griffith Wray. The many
scenes of the production are being as-
sembled preparatory to the personal edit-
ing of Mr. Ince.

Both the original story and continuity
are by C. Gardner Sullivan. The all-
star cast includes Florence Vidor, Madge
Bellamy, Lloyd Hughes, Theodore Rob-
erts, Tully Marshall, Charles Meredith,
Gertrude Clair, Edward Martindel, Ver-
non Dent and others.

Filming scenes for "Peter Ibbetson," Para-
mount's forthcoming picturization of Du-
maurier's story, on the picturesque Hare
Estate, Pigeon Hill, L. I. It is being di-
rected by George Fitzmaurice. Elsie Fergu-
son and Wallace Reid have the leading roles.
The interested spectators in the lower right
hand corner are Mrs. W. G. McAdoo, Ellen
McAdoo, Mrs. Meredith Hare, and Miss
Sally McAdoo. The locations were obtained
through the Film Mutual Benefit committee
of American Committee for Devastated
France.

ARNOLD GREGG

Leads

EXHIBITORS HERALD

July 2, 1921

Elinor Fair

Supporting Lewis Stone
In Selig-Rork
Diamond
Specials

Frank Elliott

Leads — Heavies

July 2, 1921

EXHIBITORS HERALD

Hobart Bosworth
Productions

INCORPORATED

Thomas H. Ince Studio

CULVER CITY, CALIFORNIA
To Be Released Soon:

"The Sea Wolf"
"Renunciation"

Wallace
MacDonald

LEADS

EXHIBITORS HERALD

July 2, 1921

LETTERS
From Readers ■

Communications on topics of
current interest. Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

U. S. ARMY SURRENDERS TO BEBE

Salesmen Talk Too Much

EXETER, X. H. — To the Editor: It
strikes me that the average small town
exhibitor listens too much to salesmen's
talk. If they tell you a certain make of
picture is no good (as they often are)
don't swallow it whole. No certain brand
is all poor. In fact some of them are ex-
ceedingly good. And before you repeat
this talk to other exhibitors get out your
date book and look back over the last
few months and see how very few poor
pictures we have really had.

I have no more interest in one producing
company than another. Only some sell at
a reasonable price and others try to hold
you up. I judge my pictures by1 the picture
itself and not by the company that pro-
duced it or by the method it was sold to me.

But prices considered, can you show me
three companies producing better pictures
than Metro, Realart and Select? I have
used from all and I find that these three
suit a neighborhood house as well as any
if not better and their prices are reasonable
for us little fellows. I have no luck with
big specials. — G. N. Yeaton, manager,
loka theatre, Exeter, N. H.

Minister is Politician

MARLETTE, MICH.— To the Edi-
tor: Here are the main points in my
fight for Sunday shows. The Methodist
church has ruled Marlette for twenty
years but only won this fight by trickery
on the minister's part. He sent automo-
biles out all day carrying the lame, the
halt and the blind to the polls and in-
formed each old lady she was voting
against Sunday baseball as well as
shows. Seventy-five per cent of the
voters were women over 50 years of age.

No one under 21 was allowed to vote
and only those living in the village were
permitted to vote. As Sunday was my
biggest day, it is plain my regular pa-
trons were not allowed to vote. I want
to thank Exhibitors Herald for the kind
suggestions sent me, and I want to say
that I have not given up. They will either
have a Sunday show or none before I am
through with them. — Harry Hobolth, man-
ager, Liberty theatre, Marlette, Mich.

Tough on Pete Smith

HOLLYWOOD. CM,.- To the Edi-
tor: Here it is Wednesday and the darn
paper isn't here yet. Monday without
Exhibitors Herald is like a Sunday
without the Sunday paper. — Pete Smith,
director of publicity and advertising,
Marshal Neilan Productions.

Wants Complete Synopsis

BEDFORD, PA.— To the Editor:
When writing up reviews of pictures,
give us the story in full. I believe it is
♦ he story most exhibitors go by (at least
we do) and in some cases we find it hard
to obtain. I might also add that we
advertise our motto "( lean Pictures" and
get support of schools and churches.
People don't want suggestive pictures. —
Charles H. Richelieu, manager, Riche-
lieu theatre, Bedford, Pa.

Bebe Daniels and Maj. Gen. James G. Harbord at Camp Travis, Texas, where
the Realart star reviewed the general's command, the famous Second Division.

Watch "Money Making Ideas"

CHECOTAH, OKLA.— To the Edi-
tor: My business has fallen off 50 per
cent. I would like to have some ideas
sent to me to help build up again.—
Joe Williams, manager, Cozy theatre,
Checotah, Okla.

In Search of Information

XEW YORK CITY.— To the Editor:
1 have read with interest an announce-
ment that Madame Nazimova is con-
templating a production in which all the
characters will be women. As one in-
terested in the theatre, I would like to
ask your readers whether this has ever
been done before.

Of course, woman have played men's
parts and productions in which no men
appear are given every year by our
schools and colleges. But aside from
one-act plays as Alice Gcrstenberg's
"Overtones" and Strindberg's "The
Stronger," have any full length plays
or motion pictures with all women char-
acters ever been produced? 1 will ap-
preciate your courtesy in bringing this
to the attention of your readers. — Anna
Merrigan, 218 W. 67th street, New York
City.

Admission Tax Heavy Burden

ROCK FALLS, ILL— To the Editor:
In regard to the admission and the reel
taxes, would like to know why none
of the trade papers take this up. Also,
why they do not comment on it? 1
suppose that all the exhibitors arc satis-
fied to leave that way but I think if
the trade papers would write something
about it once in a while and keep it up.
it would bring results. Many times,
when you check up at night, it just means
a loss to the small exhibitor. Tell me
any other business where the govern-
ment comes in and tells you how to
run it like they do the picture business.
They tell you that the people pay the
war tax. They do not. How many
shows in the U. S. put the odd penny

on?— H. B. Frank. Lvric theatre. Rock-
Falls, 111.

Woman Operator Writes

SHERIDAN, IXD.— To the Editor:
Would you please print a question in your
columns for me? I am an operator with
three years' experience on both Simplex and
Powers projectors and believe I am the
only active woman operator in the state of
Indiana. Am I? If not, will the others
please write to me? — Mrs. Ethel J. Sum-
mitt. Sheridan Jnd. .Box 216, Ideal the-
atre.

A Tip to Producers

TOMBSTONE, ARIZ.-To the Editor:
An exhibitor could satisfy his patrons to a
greater degree if the plays are kept clean,
and if western plays are produced more
true to life and made out in towns, camps,
and ranches instead of so much "studio"
location. — Giacoma Rrothers, Crystal the-
atre. Tombstone, Ariz.

Money Returned Without Asking

ALICE, TEX.— To the Editor: I
would like to express my sentiment
toward Universal company. They are
the only company so far which has re-
turned my deposit money without my
reminding them of it. Their service is
most excellent. — Mrs. W. H. Heifer,
manager, Itasca theatre, Alice, Tex.

Madison, Ga., Given

First New Theatre

(Special to Exhibitors Herald)

MADISON. GA.. June 14.— Within
two weeks, this city is to have its first
theatre, built as such. Previously, all of
the motion picture theatres here have
been converted store buildings.

The new theatre is financed by M. L.
Lightman and S. T. Nisbett. It cost
$38,000 and will scat 500 people. Mr.
Nisbett will be in charge, while Mr.
Lightman is managing their two thea-
tres, the Princess and Plaza, at Little
Rock, Ark.

EXHIBITORS ADVERTISING

The Producing Exhibitor

NO ACHIEVEMENT of the American motion picture exhibitor during" the past half
dozen years stands out from his record of consistent progress so prominently as
the inception and development of the theatre production. If it were possible to
visualize accurately for purposes of comparison the theatre of the near past, with
improvised front, machine, screen and piano constituting practically its entire equipment,
the contrast with the modern edifice which houses the silent drama would be so sharp as to
startle even those responsible for the progress recorded.

The motion picture exhibitor of today is not, as was his early-day counterpart, a
tradesman in the strict sense. He does not merely sell at retail goods bought at whole-
sale. He has learned to produce his own prologues, his special features and his elaborate
fronts. He has become a producer of salable entertainment material and has builded-his
theatre accordingly. None contend that the change is not for the better. Extraordinary
interest attaches to the reason for adoption of the prologue, its present result and possible
effect.

* * *

COMPETITION doubtless was directly responsible for the inception of the prologue.
Where theatres were located in close juxtaposition, where house equipment, facili-
ties, etc., were practically on a par, it was necessary to evolve an extraordinarily
attractive something which would serve as an added incentive for attendance.
Vaudeville was the obvious resort, but use of vaudeville entailed conversion to a combina-
tion policy. It was not an attractive proposition to the majority of exhibitors.

The purpose of the attraction to be added determined its nature. That purpose was to
attract patrons away from another theatre where pictures of approximately equal merit
were being exhibited. The natural thing to do was to attempt to show pictures under more
advantageous circumstances. The creation of a receptive mood was attempted. At first
a crude attempt, it was found profitable, nevertheless. The theatre that presented pictures
in a superior manner prospered. The word "presentation" came into use.

MODERATE success served as encouragement. The theatre which lost prestige
due to the presentation efforts of a competing theatre responded with similar
measures. The business opponents thus were again restored to an even basis of
competition, but with the new weapons at their disposal an interesting contest
of wits developed. There was rivalry of more than business depth between presentation
exhibitors. That rivalry induced greater effort. A new order of showmanship came into
existence. It is that order which obtains at the present time.

The following pages present illustrated descriptions of presentation productions re-
cently staged by men who have become known throughout the theatre world for their
work in this field. The specimens set forth are typical of the average, not selected because
of exceptional merit. They represent the even standard of the various showmen as ad-
hered to every day and every week. This type of motion picture performance contrasts
sharply with that of the split-reel epoch.

SPECULATION naturally arises as to the ultimate result of the movement for the
generalization of presentation. It must be apparent to any who have watched mo-
tion picture development from the days when Lyman Howe's annual visit consti-
tuted the film entertainment of the nation that the prologue has come to stay. It
will be developed, possibly given new form, but the exhibitor who has striven against op-
position by use of the instrument which he designs and wields for himself is not going to
consider abandonment of that privilege.

EXHIBITORS HERALD

July 2, 1921

Prologue Players "Double"
In Grauman's Exploitation

SID GRAUMAN, proprietor of Grauman's Million
Dollar theatre and the Rialto, Los Angeles,
recently added to his record for advanced show-
manship by profitably utilizing the off-stage time of
his presentation players. Mr. Grauman's procedure,
an adaptable one, doubtless will be widely approxi-
mated.

"Buried Treasure," Cosmopolitan-Paramount pro-
duction featuring Marion Davies, was presented with
a Spanish prologue in which dancers of local prestige
participated. A treasure hunt conducted upon a more
than usually elaborate scale was used as exploitation.

The prologue players appeared for photographic
purposes at the scene of the treasure's discovery and

unusual success for the enterprise is reported.

The more effective use of the presentation talent
is shown in the above illustration. The four principals
appeared as shown above in the window of the Western
Costume company, which, according to the window
card, supplied the costumes and props used in the pro-
duction of the picture.

Similar use of stage talent has been made from time
to time, but it is apparent that only the surface possi-
bilities of the idea have been sounded.

Crauman precedents in the past have been widely
adapted.

It is logical to believe that this case will be no ex-
ception.

July 2, 1921

EXHIBITORS HERALD

Plunkett and Hyman Develop
Theatre Production Science

JOSEPH PLUNKETT PRO-
duced an effective prologue for
"Scrap Iron," Charles Ray's First
National attraction, by using ma-
terials at every exhibitor's disposal.
A single drop gave the locale, a
manufacturing city in the steel belt.
The house quartette was dressed as
steel workers and sang appropriate
numbers. Any showman can adapt
that prologue to his requirements
with little expense or difficulty.

Jk r O exhibitors similarly situated
/ Y have contributed more help-
" fully to the development of the
theatre production science than Ed-
ward L. Hyman and Joseph Plunkett,
managing directors, respectively, or
the Brooklyn and New York Mark
Strand theatres. Over a long period
of consistent endeavor they have
shown a clear record of progress.

Ideas conceived by them and ap-
plied in their theatres have been
adopted by showmen throughout the
nation. The present form of the mod-
ern motion picture performance is

THE PROLOGUE FOR
"Scrambled Wives," another First
National feature, was also produced
with economy and adaptability as
essential considerations. A stock
drop was used. The idealized
dwelling was painted upon a flat.
Lighting was managed in such way
as to give the effect of depth. A
tenor-soprano duet was sung by
players in carnival costume. Artistry
and economy are admirably combined.

FIVE G. A. R. VETERANS OF
Brooklyn took part in a special
stage feature used by E. L. Hyman
to observe Decoration Day. The
feature, the finale of which is shown
in the accompanying illustration,
was added to the regular program,
in which "Scrap Iron" was the prin-
cipal attraction. "Dixie" and kindred
musical numbers were used. A
huge flag served as back drop. The
idea can be applied on any national
holiday.

due in large measure to the influence
of these men and their co-workers
elsewhere.

The Brooklyn and New York the-
atres which they operate have be-
come intimately identified with the
progress of the screen. Exhibitors
everywhere, and many individuals
not financially identified with the mo-
tion picture but interested in its de-
velopment, watch the Mark Strand
program for signs of advancement.
Such signs are always in evidence.

Illustrations and descriptive com-
ments presented upon this page are
characteristic of the theatres and the

A ROADSIDE BLACKSMITH
shop was the setting used for the
Brooklyn opening of "Scrap Iron,"
in no sense a duplicate of the New
York presentation. "The Viking
Song," which is sung to anvil ac-
companiment in certain passages as
is "The Anvil Chorus," was the
number featured by the quartette.
Aside from the salaries of the sing-
ers the prologue can be used with-
out expense where, as at the Mark
Strand, stock scenery can be util-
ized.

EXHIBITORS HERALD

July 2, 1921

Lacey's Lobby Productions
Visualize Film Atmosphere

Theatre production embraces
the lobby display. In this sphere
of activity exhibitors have pro-
gressed no less notably than in
the development of the prologue
and kindred phases of showman-
ship.

The productions of Frank A.
Lacey, manager of the Majestic
theatre, Portland, Ore., stand out
in point of excellence consistently
maintained. At regular intervals
it has been possible for this de-
partment to reproduce for the
benefit of readers compositions
submitted by Mr. Lacey. Few
theatre men have developed the
art of lobby decoration to the de-
gree established by the Majestic
manager. None have surpassed
him in his elected field.

The photographs reproduced
upon this page show the lobby of
the Majestic theatre as it ap-
peared during the run of "Wolves
of the North," a Universal pro-
duction featuring Eva Novak.
The brief comment written by
Mr. Lacey upon the back of onc-

"Wolves of the North"

of the photographs follows:

"Lobby all in green lights, pine
trees and magnificent paintings.
Did a tremendous business. Was
the talk of the city."

A tremendous business in the
warm weather is decidedly worth
striving for. Exhibitors who have
found it difficult to bring about
this box office condition may
profit by study of the Majestic
lobby.

There is work in evidence —
thought in the background.

These are the forces which pro-
duce tremendous business, in
warm weather or cold.

Lobbies of the quality shown
cause comment. Comment is the
best advertising obtainable.

It is not strange that Mr. Lacey
gives careful attention to a phase
of his business that produces re-
ported results. Rather is it
strange that he is one of the too
few exhibitors who do so.

All of which, important as it is,
detracts in no degree from the
credit due Mr. Lacey on purely
artistic grounds.

July 2. 1921

EXHIBITORS HERALD

Law of Contrast Governs
Riesenteld Presentation

HUGO RIESENFELD, man-
aging director of the Rivoli,
Rialto and Criterion theatres,
New York, where some of the most
remarkable prologues on record
have been staged, is quoted by his
press department, after a studiously
written introduction, as follows :

"Well, there is a great deal of
danger in the prologue business.
The easiest thing, of course, is to
take an idea out of the picture and
stage it. If you do that, nine times
out of ten you can't do quite so well
as the producer of the picture did.
He has resources that are intended

for the use of thousands of theatres.
He has artists whom the exhibitors
can't afford to engage. Settings,
dancers, real beauties, all are beyond
the means of even the most ex-
travagant exhibitor. Of course, you
don't get results when you put on
a poor imitation of the real things
as a prologue. On the other hand, if
you do succeed, you are likely to
have an anti-climax on your hands.
It's a ticklish situation.

"You know when you serve a
chicken dinner you don't of neces-
sity have chicken soup with it. A
little contrast is often helpful to the
appetite as well as the eye."

RECENT Riesenfeld prologues for Paramount pictures are shown
in accompanying illustrations. "The Woman God Changed,"
Cosmopolitan production, was accorded an American Indian
presentation. "The Woman God Changed" was preceded by a solo
dance (left) and an Apache sequence.

EXHIBITORS HERALD

July 2, 1921

Chambers and Serko wich Use
Local Talent Presentation

ONE of the most
frequently ad-
vanced arguments
against proper
presentation of pic-
tures was removed
when practical
demonstration o f
local talent for
prologue purposes,
a solution of
a popular problem
advanced in these
pages, was made.
It is doubtful if
any one develop-
ment in recent the-
atrical seasons has
been more influen-
tial in promoting
the generalization
of modern theatre
practice.

It is important that exhibitors successfully em-
ploying local talent for stage work have not been metro-
politan exhibitors. The smaller cities have been the
sources of the bulk of unfavorable reports concerning
application of presentation measures demonstrated in
the larger centers of population. The demonstrations
presented previously and at this time permanently re-
fute arguments based upon the salary expense, etc., of
the stage presenta-
tion feature.

ST A N L E Y
CHAMBERS,
managing director
of the Palace the-
atre, Wichita, Kan.,
writes as follows
in describing his
experience with
local talent:

"We have a
local stock com-
pany of our own
here which consists
of about ten young
men and young
ladies, all talented
Wichita entertain-
ers. Our Mr. Flath
and Miss Olive

Vail Flath, late of
'Miss Nobody from
Starland,' and other
Mort Singer shows
in the good old
days of musical
comedy stage most
of my stuff and
continually train
this company of
1 o c al entertainers
we have formed.

"The home
talent idea put on
with a professional
punch has proved
a great success.
You would swear
that they were all
professionals if you
didn't know differ-
ent. We put on a
special number with part or all of them about every
two weeks or so. They all come from the very best
families in the town. Mr. Flath is our chief organist."

An accompanying illustration shows the Palace
stage during a recent home talent performance staged
with practically no rehearsal which, in addition to its
presentation value, brought newspaper comment which
ran half page deep for four columns under a four-column
illustration.

A DRAMATIC.
Club, co-
operating with the
management of the
Madison theatre,
Peoria, 111., has
contributed in like
manner to the suc-
cess of presentation
at that playhouse.

"The Devil,"
George Arliss' As-
sociated Exhibitors
production, was re-
cently staged at
the Madison as
shown in an ac-
companying illus-
tration. Herbert D.
McNally, general
manager, staged the
feature.

July 2, 1921

EXHIBITORS HERALD

Six-Sheet Psychology in
"Road to London" Poster

By Major S. P. R. de RODYENKO, C. M. F., retired.

THE six-sheet poster is what we
call in the Orient a "half-caste."
It is a mongrel, a cross-breed be-
tween the one-sheet and the
twenty-four sheet poster and, as is gen-
erally the case with hybrids, its psychol-
ogy is complicated. Another fact, equally
typical for mongrels, shows that the six-
sheet poster is the Cinderella amongst all
those more or less artistic designs which
are subjected to treatment with the paste-
pot.

The six-sheet poster is a problem
which often bothers many a publicity-
man because of its off size and because
one never knows where the bally thing
will be tacked or stuck up. The National
Organiza-
tion of Bill Post-
ers, while having
made arrange-
ments for the ac-
commodation of
one- and twenty-
four-sheet post-
ers, sublimely
overlooks the six-
sheet, thus adding
to the burden of
those whose
minds are bent on
the propagation of
the unfortunate
hybrid.

The psychology
of the six-sheet
poster is a rather
hard one to de-
fine, yet a defini-
t i o n can be
reached after a
careful analysis of
a specimen on
hand which has
fulfilled its mis-
sion, i. e., to make
a hit with the
p u b 1 i c — as one
would not say in
King's English.

ture and its producers are to be adver-
tised in such a manner as to leave a last-
ing impression on the mind of the victim.
* * *

THE accompanying cut is to be con-
sidered an excellent specimen of the
six-sheet poster, as it should be de-
signed to attract and hold the attention
of the spectator.

The poster, which was issued by the
publicity department of Associated Ex-
hibitors, Inc., and advertises Bryant
Washburn's latest picture, "The Road to
London," renders, when analyzed accord-
ing to its points of merit, the following
components:

T IS a well-
known fact
that a twenty-
four-sheet is the
more effective the
less detail it con-
tains, while just
the contrary is
the case With the
one-sheet or
three-sheet, where
richness of detail
is advisable, so long as it is not cluttered.

The six-sheet has to be a happy medium
between aforementioned two kinds of
posters, plus added intensiveness, 'be-
cause of its rather indefinite and insecure
location. As a rule, the species is found
on the outside walls of theatres or ad-
jacent buildings.

The difficulties in designing the poster
are not so great when it comes to insti-
tutional advertising. The men who put
out the "Spearmint" posters will perhaps
corroborate this statement, when there
are no witnesses present.

The trouble arises when a motion pic-

Motif for Subconscious Attraction.

Psychologists have asserted that an
uninterrupted single line, if possible
brightly colored, exercises an irresistible
attraction of the eye.

Novel Idea as Conscious Attraction for
Eye and Mind.

The popular newspaper cartoon idea
has been used to depict dramatic mo-
ments of the picture.

Word Space Reduced to Minimum.
4, 5, 6, 7, 8

Dramatic Moments Depicted.

Chronologically arranged and enumer-
ated cartoons depict not only dramatic
moments in picture but render synopsis
of picture.

Picture of Star.

The likenesses of the star and the rest
of the cast have been inserted into the
cartoons.

The poster, which has been executed
by the artist Michelson, is decidedly a
new idea in this line and represents a
daring deviation from the conventional
lines hitherto strictly adhered to by most
publicity departments. It is to be seen
whether the example set by the publicity
department of As-
sociated Exhibi-
tors will find fol-
lowers.

* * *

IN EUROPE
they don't take
as much trou-
ble when it comes
to the composition
of a poster. In
fact, very little
progress has been
made there in the
course of the last
ten years or so
and although the
artistic quality of
the various post-
ers has improved
considerably, the
wording is just as
flat and dull and
utterly devoid of
"punch" as an
order issued by
♦he War Depart-
ment.

An European
publicity man
whom I consulted
on the reason for
this s t i 1 1 s t a n d
gave me his vers-
ion, which is that
the European
public, less "in a
hurry" than the
American public,
does not need to
be treated with
psychological tid-
bits" or catch-
words to remem-
ber the poster.
I am of a dif-
ferent opinion. About ten years ago or
so, an American concern tried to intro-
duce that horror of the twentieth cen-
tury— chewing gum — in Europe. Their
agent used European methods of adver-
tising and had but little success, till the
headquarters in America got tired and
sent an American who translated the
wording into the language of the country.
They were full of punch — as a result,
practically fifty per cent of the population
which came into contact with the posters
was soon seen moving their mandibles
and chewing that damnable stuff to the
huge delight of the American concern.

EXHIBITORS HERALD

July 2, 1921.

Are You Keeping Up With the Times?

Curiosity largely filled your house when the cinema was a novelty. To-
day a picture that is not carefully worked out by a master is useless. Like-
wise, the public, educated to good tonal quality, now appreciates and de-
mands the same lovely stops in your organ that alone satisfies great cath-
edrals and conservatories, after 700 years of development.

You need, not an indiscriminate crash of meaningless noise, but the
resources of a Skinner Organ. Your organist should have at his disposal
not only our solid foundation stops, but the wealth of orchestral color which
we alone are able to supply; not merely a multiplicity of names engraved
upon knobs, but the real true voices of the French Horn, English Horn,
Oboe, Flutes, Clarinets, Strings and Harps, speaking true to color, satisfying
the cultured ear of your patrons who want brilliant orchestral music.

Theatre owners have learned this, and Skinner Organs are now being
installed by far-sighted managers. They will cost you more, because they
cost more to build. We do not compromise on quality. Unless you want
quality, we cannot interest you. If you believe in quality, we know the box
office results will justify your faith.

We print for your information a list of important contracts closed during
the last year. These are all very discriminating customers, who realize that
Skinner Organs will help fill their seats as none others will.

This is the first advertisement we have ever addressed to theatre owners.
We think it is time you became acquainted with us. We have two installa-
tion dates available, — one for September and one for November. Nothing
can be delivered earlier, because we build no stock organs. Accoustical con-
ditions vary so greatly that results, satisfactory to us, are impossible except
through a special organ for each house.

The Skinner Organ Company

Boston, Mass.

Churches

Organ Architects and Builders
Auditoriums Theatres

Residences

July 2, 1921

EXHIBITORS HERALD

SIGNIFICANT?

We are publishing on this page a list of important organs for which contracts have
been awarded to us during the past year.

We hardly need say that we are not doing this in a boastful spirit. On the contrary,
we are inspired by a feeling of gratitude to the organ world for its appreciation of our
work. We realize keenly the obligation to continue to deserve it.

Whoever is interested in organs must be interested in this splendid tribute to qual-
ity. Quality and service are all we have to sell. As everyone knows, our organs cost
more to build than any others in the world. We cannot compete in price — only in qual-
ity. Does not this make the list below

DOUBLY SIGNIFICANT?

Manuals Stops

American Theatres Co., Baltimore, Md.. . 3 26

Bethesda Church, Saratoga Springs, N. Y. 4 53

City of Cleveland, Cleveland, Ohio 5 140

Cleveland Museum of Arts, Cleveland, O. 3 50

Eastman School of Music, Rochester, N.Y. 4 94

Eastman School of Music, Rochester, N.Y. 3 17

Edgar Long Memorial, Roxboro, N. C... 2 15
Fifth Church of Christ, Sc., New York

City, N. Y 4 50

First Baptist Church, Berkeley, Cal 3 26

First Baptist Church, Savannah, Ga 3 41

First Baptist Church, Greenfield, Mass... 2 10

First Church of Christ, Sc., Orange, N. J.. 3 29

First Church of Christ, Sc., Lakewood, O. 3 36
First Church of Christ, Sc., Springfield.

Mass 3 25

First Cong. Church, Bristol, Conn 4 35

First Cong. Church, Eau Claire, Wis 3 35

First Cong. Church, New Canaan, Conn.. 2 14

First Cong. Society, Washington, D. C. . 4 55

First Lutheran Church, Decatur, Ohio.. . . 2 9

First Lutheran Church, Johnstown, Pa... 4 47

First M. E. Church, Fort Smith, Ark 3 20

First M. E. Church, Hamilton, Ohio 2 14

First Presbyterian Church.Ashtabula, O.. 2 23
First Presbvterian Church, Little Rock,

Ark 3 28

First Presbyterian Church, Niagara, N. Y. 3 27

Manuals Stops

First Presbvterian Church, Trumansburg,

N. Y 2 12

First Reformed Church, Lima, Ohio 3 31

Ghent M. E. Church, Norfolk, Va 3 27

Grace Church, Mount Airy, Philadelphia,

Pa 3 33

Mount Calvary Church, Baltimore, Md. . 2 14
New England Conservatory of Music,

Boston, Mass 4 63

Plymouth Church, Cleveland, Ohio 4 41

Residence Organ, Boston, Mass 4 38

Residence Organ, New York City 3 28

Residence Organ, Cincinnati, Ohio 3 38

St. John's Ep. Church, Youngstown, O... 4 43

St. Luke's Hospital Chapel, N. Y. City. . . 2 9

St. Luke's Ep. Church, Evanston, 111 4 64

St. Luke's Ep. Church, Montclair, N. J 4 58

St. Mark's Ep. Church, Shreveport, La... 3 39
St. Mary's Ep. Church, Good Ground.

Long Island 2 10

St. Paul's Auditorium, St. Paul, Minn... 4 84

Second Cong. Church, Holyoke, Mass... 4 88
The Church of the Messiah, Rhinebeck,

N. Y 3 30

Trinity Ep. Cathedral, Phoenix, Ariz 3 26

Victory Theatre, Holyoke, Mass 3 37

Washington St. M. E. Church, Columbia,

S. C 3 42

The Skinner Organ Company

Boston, Mass.

Churches

Organ Architects and Builders
Auditoriums Theatres

Residences

EXHIBITORS HERALD

July 2, 1921

DIGES VHCrURES/ cAeSVJEER

AN Arizona exhibitor, conducting a small theatre,
but anxious to obtain the best available pictures
at lowest cost, requests a list of successful pictures in
1920. We have no way of ascertaining and do not
know which pictures made the most money for their
producers, and success is measured by a film's returns,
but we print herewith a list of features that were
singled out by the National Board of Review which it
considered unusually good and which it is generally
conceded were popular last year.

Any of these should make acceptable program
features. Well known stars are listed among them and
no doubt most of them can be obtained at reasonable
rentals.

"The Mark of Zorro" with Douglas Fairbanks
(United Artists).

"The Last of the Mohicans" (Associated Pro-
ducers).

"The Sin That Was His" with Wm. Faversham
(Selznick).

"The Devil's Garden" with Lionel Barrymore
(First National).

"The Girl of My Heart" with Shirley Mason (Fox).

"Godless Men" with Helene Chadwick (Vita-
graph).

"Over the Hill" (Fox).

"Passion" with Pola Negri (First National).

"If I Were King" with Wm. Farnum (Fox).

"Deep Waters" (Paramount).

"The Dwelling Place of Light" (Hodkinson).

"Homespun Folks" with Lloyd Hughes (As-
sociated Producers).

"The Jack-knife Man" (First National).

"Earthbound" with Wyndham Standing (Gold-
wyn).

"Something to Think About" (Paramount).

"Conrad in Quest of His Youth" with Thos.
Meighan (Paramount).

"The Great Redeemer" with House Peters (Metro).

"Jes' Call Me Jim" with Will Rogers (Goldwyn).

"Humoresque" with Vera Gordon (Paramount).

"The Devil's Pass-key" (Universal).

"Desert Love" with Tom Mix (Fox).

"The Toll Gate" with Wm. S. Hart (Paramount).

"Shore Acres" with Alice Lake (Metro).

"The Copperhead" with Lionel Barrymore (Para-
mount).

"The Bloomin' Angel" with Madge Kennedy (Gold-
wyn).

"Dr. Jekyll and Mr. Hyde" with John Barrymore
( Paramount).

"Treasure Island" with Shirley Mason (Para-
mount.)

"The Cup of Fury" (Paramount).
"Stronger Than Death" with Nazimova (Metro).
"Huckleberry Finn" (Paramount).
And of course there are numerous short subjects
that will fit in nicely with any of the above. For in-

stance "Torchy Comes Through" and "Torchy in
High" (Educational); the Edgar series (Goldwyn);
and the various Harold Lloyd, Larry Semon and Buster
Keaton comedies. The exhibitor seeking variety for
his program should not overlook the scenics nor those
funny cartoons, which are always interesting no matter
how old. — J. R. M.

"DESPERATE TRAILS" (Universal) with Harry
Carey in the leading role, ranks high as screen enter-
tainment. It was adapted from Courtney Ryley
Cooper's novel "Christmas Eve at Pilot Butte" and is
one of the best things Carey has ever done. One of the
most interesting Western stories that has been filmed
in some time. Jack Ford directed.

"APPEARANCES" (Paramount) is an English-
made picture of English society life. It features David
Powell, supported by an entire English cast of players.
The story is well told and holds the interest by reason
of being well written and carefully directed. It was
adapted from Edward Knoblock's original story by
Margaret Turnbull. Donald Crisp is responsible for
the direction.

"THE DECEIVER" (Arrow) reminds one of the
pictures of several years ago in treatment and plot. It
concerns the love affair of a lumberman's beautiful
daughter, who is sought in marriage by a villainous
foreman. Carol Holloway plays the role of the daughter.
Poor photography marks many of the scenes and the
action is somewhat slow throughout.

"A PRIVATE SCANDAL" (Realart) is May Mc-
Avoy's first starring vehicle. It was written especially
for her by Hector Turnbull and gives the dainty little
actress an appealing and natural role. Excellent sup-
port is accorded her by Kathlyn Williams, Ralph Lewis,
Bruce Gordon and Lloyd Whitlock. It was directed by
Chester Franklin. A first-class feature in every respect..

"THUNDER ISLAND" (Universal) presents
Edith Roberts in a picturesque tale of Mexico and the
sheep-raising country. The story was written by
Beatrice Grimshaw, and directed by Norman Dawn.
It contains some excellent photography and plenty of
action, though the story is rather illogical.

"HOME TALENT" (Associated Producers) is a
Mack Sennett burlesque of vaudeville. An imposing
array of Sennett players are in the cast and the pro-
duction is prepared in superior style throughout. Ex-
ploitation possibilities are practically unlimited and the
picture is well qualified to satisfy promises made for it.
An admirable selection for a summer program.

"BIG TOWN IDEAS" (Fox) presents Eileen
Percy in a humorous characterization as a waitress in
a railroad restaurant. There are several regular serial
stunts performed by the star in the recovery of a pack-
age of stolen bonds and some trick photography which
is out of place in a feature. A poor vein of humor
runs through the subtitles which tends to cheapen the
production.

"THE BEAUTIFUL GAMBLER" (Universal)
was written by Peter B. Kyne. It is not this author's
best work but furnishes an interesting hour's enter-
tainment because it is a well acted Western melodrama,
with Grace Darmond in the leading role. Most picture
Eans will find it pretty familiar material.

MAY McAVOY IN

A PRIVATE SCANDAL

(REALART)
Miss McAvoy scores a distinct hit
in her first Realart picture writ-
ten by Hector Turnbull and
directed by Chester Franklin.
Dainty little star has appealing
role and plays with direct and ar-
resting simplicity and naturalness.
Here's good entertainment.
May McAvoy justifies her selection
as a Realart star in her first picture, "A
Private Scandal."

Her histrionic ability has long been
recognized and in this simple, straight-
forward little story of everyday life she
is permitted to prove that she can act
quite as intensely and convincingly as a
star as in the support of others.

With more stories as strong as this
one, her success is assured.

The story borders on the sex theme
but it is handled with reasonably good
taste and will not offend the most fas-
tidious. Turnbull knows drama and has
built up a story that moves one's emo-
tions with its several stirring climaxes.
There isn't an unnecessary word in the
subtitles, nor a superfluous scene, thanks
to Director Franklin.

Beautiful sets mark the feature
throughout and the light effects are won-
derfully handled. It is mounted with the
usual Realart care as 'to details. A very
satisfying picture.

Jeanne, a French orphan, comes to
live with the Lawtons, wealthy Ameri-
cans, the story goes. The Lawtons have
one child. lie is interested in race
horses and neglects his wife. Alec
Crosby, a neighbor, is friendly with
Mrs. Lawton. Three years elapse and
Lawton is informed by his mother that
Crosby is in love with Jeanne. He does
not approve of Crosby and so informs
Jeanne. She is engaged to one of Law-
ton's employes, Jerry Hayes, but to pro-
tect Mrs. Lawton, does not tell him of
her engagement. While motoring Law-
ton overhears a conversation which
links Crosby with Mrs. Lawton.
He returns home unexpectedly, sees
Crosby's car outside and bursts into the
house. Jeanne hides Crosby in her bed-
room, and Mrs. Lawton, who had
planned to elope but was persuaded to
stay for the sake of the baby, pleads
ignorance of Crosby's presence. Jerry,
however, finds Crosby and in a fight
throws him from a balcony, badly injur-
ing him. Jerry wants to tell Lawton the
truth when Mrs. Lawton tells him Jeanne
is innocent, but Jeanne tells him to hold
his tongue.

Miss McAvoy is a very sincere, like-
able little character as Jeanne. Bruce
Gordon is excellent as Jerry Hayes,
Ralph Lewis is Phillip Lawton, and Kath-
lyn Williams is Mrs. Lawton. A pretty
youngster, Gladys Fox, plays the part
of Betty Lawton. while Lloyd Whitlock
distinguishes himself as the villain, Alec
Crosby.

SPECIAL- CAST IN

BEAUTIFUL

GAMBLER

(UNIVERSAL)
Familiar material in this Western
melodrama written by Peter B.
Kyne, and adapted by Hope Lor-
ing. Story was given good pro-
duction and a cast of unusual ex-
cellence enacts the different roles.
William Worthington directed.

The outstanding feature of this Uni-
versal special is the splendid work of
Grace Darmond, Jack Mower, Harry Von
Meter and Charles Brinley. It is made
up of tried and true situations, used these
many years: Poor man's daughter is
forced to marry gambler and dance hall
proprietor — treats her rough — handsome
hero from the East, who has been dis-
owned by his father, saves girl from life
of shame — spectacular fire — she marries
hero — husband reappears — in fight he is
killed — hero is tried for murder — real
murderer appears and confesses.

Grace Darmond, who heads the cast,
gives a finished performance as Molly
Hanlon, "the beautiful gambler." It is
a role calling for exacting work, and she
is fully equal to it. Charles Brinley as
Kirk's aide was a well chosen type, and
Harry Von Meter made a virile and thor-
oughly detestable Kirk, the proprietor of
a gambling resort. Jack Mower was also
well cast as Miles Rand, the Eastern
youth who appears at the Kirk establish-
ment with a roll of money and beats the
gambler at his own game. The latter is

called upon to wage several fist fights
that look like the real thing. A spectacu-
lar fire, a mysterious murder and a trial
scene are but a few of the thrilling inci-
dents of this five-reel feature.

When Mark Hanlon loses his home
and his money at Kirk's gambling table,
his daughter, Molly, agrees to marry
Kirk to save the home. Hanlon dies and
Kirk makes her mistress of the roulette
wheel. Miles Rand, who has been dis-
owned by his wealthy father, strolls in
and is advised not to gamble by Molly.
Kirk, angered at her action, orders her
to her room. Rand plays and wins. He
then tries to persuade Molly to leave the
place. A fight follows, the hall is burned,
and it is thought Kirk died in his office.
Two years later, Kirk puts in an appear-
ance at the apartment where Rand and
Molly are happily married. A fight en-
sues. Kirk is shot and Rand is accused
of the crime. The real murderer con-
fesses, however, and Rand is freed.

EILEEN PERCY IN

BIG TOWN IDEAS

(FOX)

Slight story has one or two thrills,
but for most part is rather con-
ventional comedy-drama. A re-
dundancy of subtitles written in
an alleged humorous vein spoils
this feature. Story by John Mon-
tague. Direction by Carl Har-
baugh.

There was a good idea back of this
photodrama but it was lost sight of in
an endeavor to keep Miss Percy in the
limelight and the author's attempt to be

Grace Darmond, Jack Mower and Harry Von Meter, in a scene from "The Beautiful

Gambler" (Universal).

47E9C7 A

100

EXHIBITORS HERALD

July 2, 1921

funny in every subtitle flashed upon the
screen. There is an obvious struggle for
a laugh in each title shown which de-
tracts from the picture's interest to a
considerable extent. However, to follow-
ers of Miss Percy and those who seek
light, summer entertainment, "Big Town
Ideas" will fill the gap.

Miss Percy has the role of Fan Tilden,
a waitress in a railroad station restau-
rant, near a large penitentiary. There
comes a youth handcuffed to a Sheriff
on his way to prison. Fan takes a lively
interest in the young man. The mem-
bers of a strolling troupe of thespians
drop in and it gives Fan an opportunity
to go upon the stage when she is pressed
into service at a performance given at
the prison. Here she helps the youth to
escape, recovers a package of stolen
bonds in a novel manner and goes to the
big city with the youth.

There are several thrills in the latter
half of the picture, and much comedy
trick photography which is too improba-
ble to be accepted as a part of a regular
five-reel feature.

SPECIAL CAST IN

HOME TALENT

(ASSOCIATED PRODUCERS)
An admirable Summer attraction.
Feature comedy of the latter day
Sennett type with feminine
beauty, masculine humor and
elaborate production skilfully
combined to produce a high
grade entertainment. A cast of
Sennett notables. An exploita-
tion picture worthy of exploita-
tion.

Vaudeville is lightly and effectively
burlesqued in Mack Sennett's "Home
Talent." Reckoning, predicated upon the
success of his drama burlesques, leads to
the conclusion that the public will wel-
come the new production

The cast includes names that have
public value. Ben Turpin, Charlie Mur-
ray, Phyllis Haver, Harriet Hammond,
Eddie Gribbon, James Finlayson and
Kalla Pasha are prominent in the action
— a group of players whose names should
be found commercially valuable to the
exhibitor.

Elaborate sets, against which richly
costumed players portray in mock seri-
ousness an episode of the Roman epoch,
are not the least of the picture's attract-
ive points. James Abbe directed and
photographed the Roman sequence, which
parallels the early action of the modern
story. Some of the most artistic results
in recent productions arc attained in this
phase of the picture.

Action is rapid and well ordered, as is
customary in Sennett offerings. Several
new stunts are introduced, a rubber
boiler which docs not blow up, though it
swells prodigiously, should keep the in-
terest tense for the large part of a reel
which the incident occupies.

The title should be sufficient to sug-
gest to exhibitors innumerable exploita-
tion stunts that may be used in the
picture. A' home talent prologue, with at-
tendant contests for position in the cast,
is not the least promising of the picture's
possibilities.

Summer audiences should particularly
enjoy "Home Talent." It is well quali-
fied to make them forget the mounting
thermometer.

ELSIE FERGUSON
Starring in "Footlights," a Rita Weiman story
which John S. Robertson is directing for Para-
mount.

HARRY CAREY IN

DESPERATE TRAILS

(UNIVERSAL)
Adapted Courtney Ryley Cooper
story "Christmas Eve at Pilot
Butte" makes capital screen ma-
terial. A swift moving convinc-
ing comedy-drama. One of the
best Carey has had in some time.
Directed by Jack Ford.
Here is Harry Carey's best picture in
some time. It is an artistic, well-devel-
oped Western story, with plenty of drama
and action. The sustained climax will
keep any audience's attention fastened
on the screen up until the last foot.

No doubt many have read Courtney
Ryley Cooper's story. This adaptation
by Jack Ford will rank high among read-
ers of the original story and will prove
excellent entertainment to lovers of the
Western type of story who have not read
it. A dramatic situation is built up in the
first reel of the picture and by piling one
tense moment upon another, the attention
is held until the final fade-out.

Carey has the role of Bart Carson, an
honest son of toil, who is in love with a
girl named Lou. To protect her "brother"
who has held up an express train, Carson
goes to prison, but while serving a ten
years' sentence he learns of her deception
and is aided to escape by fellow prison-
ers. He finds that the man he was pro-
tecting, Walter Walker, has deserted his
wife and two children, living on Pilot
Butte, to run away with Lou. Carson is
trailed to the cabin after running down
Lou and her paramour and there ar-
ranges for the youngest Walker bov to
turn him over to the Sheriff and claim
the reward of $.r>,000 for his detention.
He is pardoned, however, and finds han-
niness with Mrs Walker and her little
family on Pilot Butte.

George Seigman has the role of the
Sheriff and Irene Rich appears in sup-
port, as Mrs. Walker. Barbara LaMarre
plavs Lou capably.

The night scenes showing the approach
of heavily loaded express trains are very
effective as are the snow-covered hills
and the interior sets. A first-rate picture
in every respect.

EDITH ROBERTS IN

THUNDER ISLAND

(UNIVERSAL)
Another "Fire Cat" story full of ad-
venture and timely rescues. Story
was written by Beatrice Grim-
shaw and directed by Norman
Dawn. Pretty scenes photo-
graphed on the Catalina Islands.
Diverting.

In the first part of this tale of Mexico,
Edith Roberts is given a dual role. She
enacts the part of Isola Garcia, daughter
of a sheep raiser, and Juan, her younger
brother. Fred DeSilva appears as Men-
doza, Jack O'Brien as Paul Corbin, and
Arthur Jasmine as Sanchez. All give
excellent support. Miss Roberts plays
the role of an impetuous, pretty Mexican
girl in a convincing manner and it is
due to her work principally that the
story holds the attention. It is a highly
improble tale and is burdened with nu-
merous lengthy subtitles.

The story concerns Isola, who with
her brother, tends the sheep. She meets
an American, Paul Corbin, who comes
to her assistance during a raid on her
flock. Her younger brother is killed and
Paul constitutes himself her guardian.
She has been secretly wedded to a
wealthy Mexican, on what she believes
is his deathbed. Word comes that she
must join her husband, but she discov-
ers it is a trick, planned by Mendoza,
who seeks her hand in marriage. Paul
learns that the old Mexican is really
dead and flees with her in his ship.
Mendoza overtakes him, there is a fight,
Paul wins the fight and the girl's love.

SPECIAL CAST IN

THE DECEIVER

(ARROW)
Familiar triangle plot with story
laid in the logging country. Jean
Hersholdt and Carol Holloway in
the leading roles. Satisfactory
story but poorly handled.
There is much in "The Deceiver" that
reminds one of the class of pictures they
were making several years ago. There
isn't much that can be said for it as
entertainment or as a production. Its
principal fault is the poor direction. It
also needs closer cutting. The theme
is an oft-told one.

The beautiful daughter of a wealthy
lumberman, Ruth Hartwell by name, is
sought by Tom Barnctt, her father's as-
sistant, and Gordon Clark, another em-
ploye of the logging camp. Her father
urges her to marry Barnett, and when
she sees an Indian maiden in the arms
of Gordon, she consents. Barnctt does
not keep faith with the men and there
is a strike called. On the wedding day
Gordon sends for Ruth. She goes to
the cabin and is told that the Indian is
his foster sister. A jealous Indian sets
fire to the cabin, Gordon rescues Ruth,
and the lumberjacks drive Barnett from
the camp. There is a fight between Gor-
don and Barnctt in the snow, and the
burning of the cabin form spectacular
scenes. ■

Lewis B. Moomaw directed the pro-
duction: Elizabeth Mahoncy wrote it.
The action is slow and there is consider-
able poor photography. The beautiful
snow scenes are its one redeeming
feature, and for this reason it will make
a good hot weather attraction.

July 2. 1921

EXHIBITORS HERALD

101

SPECIAL CAST IX

APPEARANCES

(PARAMOUNT)
Interesting picture of English so-
ciety life showing the futility of
trying to live beyond one's in-
come. Donald Crisp directed and
David Powell is featured sup-
ported by an English cast.

'"Appearances." written by Edward
Knoblock -and adapted by Margaret
Turnbull, was made by the Famous
Players-Lasky British Producers, Ltd.,
at their London plant, under the care-
ful guidance of Donald Grisp. It is the
story of a young contractor who marries
the secretary of a nobleman and at-
tempts to move in high society on his
meagre income.

In settings, atmosphere and dress the
play is correct and Mr. Crisp has tried
to inject a little American "pep" into the
cast, which keeps the story' moving at a
faster clip than the usual English society
drama.

Powell lies the leading role, that of
Herbert Seaton, a struggling young con-
tractor who loses his business standing
by dabbling in stocks. He win^ little
sympathy as in the role he is somewhat
of a cad. At times he is inclined to
overact, especially with his hands. In
his support appears Mary Llynne, as
Kitty Marshall and later as Mrs. Seaton.
the nobleman's secretary; Laighorne
Burton gives a splendid performance as
Sir William, and Mary Dubler is capable
a« Lady Thornleigh, his wife.

The story concerns the Seaton family's
attempt to keep up appearances by giving
expensive teas and dances. Mrs. Seaton
assists her former employer. Sir Wil-
liam, in compiling some records for
which he tenders her an "open check"
— she to fill in the amount. Seaton
takes the check with the intention of re-
turning it. but later fills it out for five
hundred pounds and defies her to cash
it. An agent pressing Seaton for pay-
ment on some stocks sees the check and
ors the promise not to cash it, takes it a;
protection. He later tells Seator. he had
to cash it to protect himself and Seaton
is persuaded to go to Sir William and
make a clean breast of it. The stock
brcker attempts to blackmail Mrs. Sea-
ton. shows her the check m l tries to
force his u Mentions upon her. She be its
hit i over the head with a poker. H»
cashes the check and while Mrs. Seaton
is trying to explain the circumstances
of the check her husband appears. There
is a happy reunion between the Seatons
when Sir William magnanimously tears
up the tell-tale check and give-, them
som; good advice.

Faulkner Congratulates

Levy Upon Appointment

Arthur Levey, recently appointed to
take charge of the foreign sales depart-
ment of Associated Exhibitors, has re-
ceived a letter from W. G. Faulkner.
Lord NorthclifFs chief motion picture
editor, congratulating him upon his ap-
pointment and wishing him well. He
predicts that Levey will "be invaluable
to Associated Exhibitors."

Cosmopolitan Film
Popular in New York

" Woman God Changed" Given
Important Bookings in
Large Theatres

"The Woman God Changed." the great
Cosmopolitan Production, is in such de-
mand for pre-release showings in and
around New York that it promises to
rival in box office popularity the success
of "Humoresque" and "The Inside of the
Cup," two big Cosmopolitan Production
successes. "The Woman God Changed,"
after playing a week at the Rivoli the-
atre on Broadway, was moved to the
Rialto theatre. Then B. S. Moss booked
the picture for his Broadway theatre,
where, after running a week, it was
booked for an additional week. This is
the first time in the history of the pres-
ent management of the Broadway the-
atre that a feature picture has been held
over for more than one week.

Another tribute to "The Woman God
Changed" was the booking of the picture
for the week of June 19 at the Mark
Strand theatre in Brooklyn, a First Na-
tional house, and one of the largest mo-
tion picture theatres in the country. Re-
productions of the original settings used
by Cosmopolitan Productions were used
in an elaborate prologue at the Strand.

"The Woman God Changed" was
adapted for the screen by Doty Hobart,
from the short story by Donn Byrne,
which appeared in Hearst's Magazine.
Robert G. Vignola directed the picture.
Seena Owen and E. K. Lincoln play the
leading parts. Others in the cast are Lillian
Walker. Henry Sedley, H. Cooper-Cliffe.
Paul Nicholson. Brian Darley. Templer
Saxe and Joseph Smiley. Dr. Frank Crane,
well known for his editorials throughout
the country, wrote the titles for "The
Woman God Changed."

Rewards Excellence

International Film Wins
Suit Over Right to Title
of Stories in Magazines

The International Film Service Com-
pany. Inc.. has won a suit in the United
States District Court, southern district
of New York, against the Associated Pro-
ducers over the use of the title "The
Broken Doll." Judge Learned Hand
rendered the decision. International
Film was represented by Nathan Burkan.

The court held that there is direct
competition between a motion picture and
a story or novel which bear the same
title and that when an author has written
a story under a title, he is guaranteed pro^
tection for that title should he, in the
future, wish to make a motion picture
version of it.

Cosmopolitan Productions regard the
decision of special importance, stating
that it insures protection for the titles
of all short stories or novels published in
the Hearst magazine, which it may in-
tend to produce as photoplays in the
future.

Chester Names Editor

C. L. Chester, president of C. L. Ches-
ter productions has appointed Beth
Brown, editor and titler. of Chester come-
dies, Chester junior comedies, Chester
outings and Chester scenics.

Veteran Exhibitor Sells

House; 111 Health Cause

On account of ill health. E. E. Hodge-
son, manager of the Kozy theatre. Ka-
hoka. Mo., has disposed of his theatre
and moved to Lake City. Ia. In request-
ing that Exhibitors Herald follow him
to his new address, he writes:

"I wish to thank you for the courtesies
extended to me in the past and state that
Exhibitors Herald has been of great
assistance to me in many instances."

JAMES R. QUIRK
Editor of "Photoplay Magazine." who will pre-
sent honor medal to producer of greatest
feature in 1920.

Photoplay Magazine
Will Bestow Medal

James R. Quirk to Reward
Producer of Finest
Picture Yearly

With a view of encouraging the producer
of meritorious feature photoplays. James R.
Quirk, publisher and editor of Photoplay
Magazine, has announced that Photoplay
will annually award a Medal of Honor to
the producer of the American-made picture
which its readers declare to be the best pro-
duced during the year. The first award will
be for 1920.

Would Educate the Pubtic

'"The way to surpass the photoplays of
every' invader on earth is to make every
American motion picture devotee realize the
truth — that America does lead the world on
the screen — that we are making, in these
United States, photoplays which have more
humor, more romance, more thrill, more re-
flection of real life than any photoplays sub-
titled in any language." says Mr. Quirk in
his announcement.

Continuing, he points out that the Photo-
play Magazine's Medal of Honor is to be
awarded to the producer — not the director,
star or author — because "it is he whose fore-
sight makes him venture his money, his
reputation and his position in the industry
in the selection of the story plus director
plus star."

Verdict by the Public

"The verdict will be given by the public."
his announcement concludes, "through a na-
tion wide ballot of the 2.500.000 intelligent
and interested devotees of pictures who
read Photoplay Magazine."

102

EXHIBITORS HERALD

July 2, 1921

NNOUN CEMENT

The Palmer Photoplay Cor"
poration announces the consoh"
elation of the play brokerage
agency of ALFRED A. COHN
with its Photoplay Sales De-
partment.

With the merging of these
two interests Mr. Cohn be-
comes Di rector of Sales of the
Photoplay Sales Department
of the Palmer Photoplay Cor-
poration.

Kate Corbaley, for the past
two years in charge of reading
and sales for this institution,
continues as Department
Manager.

Palmer
Photoplay
Corporation

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103

Announces Title of
Latest Kid-Komedy

"Washday Jingles" Completed
At Chicago Studio of
MacCullough

Jack MacCullough, producing at his
studio in Chicago, announces the title of
the next Kid-Komedy as "Washday Jin-
gles," which is described as "a bright
collection of children's pranks culminat-
ing in a laugh on radical prohibitionists
that will cause no end of amusement."
Two Players Featured

Featured in the picture are Hermaine
France and Ralph Hoos. who appear as
sister and brother with the usual family
"affection" for each other.

Mr. MacCullough states that this is
the first of a series of "clean laugh" com-
edies tor every day in the week.

Announces New Fairy Tale

MacCullough's next fairy tale publica-
tion is a split reel comprised of "Little
Red Riding Hood" and "'Goldylocks and
the Three Bears."

Little Beryl Williams portrays the title
role in both pictures. New Era Film
Corporation will distribute these subjects
in the Chicago territory.

Pathe Claims Beat in
Getting Flood Scenes
To New York Theatres

Pathe Exchange has issued an announce-
ment that its news reel department scored
a beat on other news reel companies on
pictures of the Pueblo, Colo., flood. The
company claims the distinction of having
its pictures of the disaster in New York
theatres and in other houses throughout
the country in advance of other news reels.

The moment the news of the cataclysm
was received at Denver. P. V. Hurd, cam-
eraman for Pathe News with headquarters
there, wired New York that he was off for
the scenes of destruction. Two days later
a wire announced that pictures were being
rushed by airplane to Chicago and from
there would proceed by fast train.

Wiley Storv Incorporated
In Neilan's "Bits of Life"

Hugh Wiley's story, "Hop." which ap-
peared in the Saturday Evening Post, will
be incorporated in Marshall Neilan's new
production. "Bits of Life." This colorful
tale of San Francisco's Chinatown proved
one of Mr. Wiley's most popular stories in
the Post several months ago.

Mr. Wiley has just arrived in Los
Angeles to confer with Mr. Neilan an the
screen story of "Hop," which will be used
as a big Chinese episode in "Bits of Life."
and in which Lon Chaney, famous for his
Chinese portrayals on the screen, will
appear.

July 4 to September 5 Announced
As Laemmle-Universal Anniversary

Special Exploitation Features Are Prepared for
Exhibitors Booking Company 's Product
During That Period

The "Laemmle-Un;versal Anniversary"
is scheduled for the period between July
4 and September 5.

Universal officials in designating these
two months for observing the ninth
birthday of the producing company and
the fifteenth anniversary of Mr.
Laemmle's entrance into the industry did
so w'ith a view of aiding exhibitors to
maintain normal business through the
hot months.

Furnish Advertising Aids

The plan suggested by the company to
exhibitors follows:

To any exhibitor who desires to make
use of the material which Universal will
provide him to celebrate the Laemmle-
Universal Anniversary, and who for one
solid week will run a 100 per cent Uni-
versal feature service, the exchange will
supply free a big banner in full colors,
reading: "Gala Week, Laemmle-Univer-
sal Anniversary. An extraordinary
showing of specially selected Universal
pictures."

This should serve to attract a great
deal of interest on the part of those who
pass the theatre. In addition Universal
has designed two posters, one a three-
sheet and the other a one-sheet, in full
color for use by exhibitors in the lobby
and at any other advantageous place.
These posters utilize two birthday cakes
as the most fitting symbol of this d8uble
anniversary.

In Industry 15 Years

There is also a special line of adver-
tisements, mats of which will be sent
free. The publicity mats and stories
also will be incorporated in an attractive
press book which will be distributed by
the exchanges, telling exactly how this
anniversary can be utilized to the bene-
fit of any theatre which desires an un-
usual occasion for a week during the
summer time.

Mr. Laemmle entered the motion pic-
ture field early in 1906. With Maurice
Fleckles he leased property at 909 Mil-
waukee avenue, Chicago, and converted
the building into a theatre, which became
known as the White Front theatre. It
had a seating capacity of 180. but later
was increased to 214.

Opens Second House

That was in February, 1906. In April
another house was opened in Halsted
street, south of 12th. This was called the
Family theatre. In October of the same
year Mr. Laemmle opened an exchange
in the Crilley building in a room 15 by
30 feet. In June, li'07, Mr. Laemmle
went to Europe. About this time he and

his associates organized Imp Producing
Company, the first picture, "Hiawatha,"
being published in October.

The producer transferred his activities
from Chicago to New York. During
1909 the Patents Company was organ-
ized and a number of independents
formed the Sales Company as a protec-
tive measure. Out of the. old Sales Com-
pany grew Universal, which was incor-
porated on June 10, 1912. Its first pres-
ident was Charles Baumann. Mr.
Laemmle succeeding him.

Offices in Same Building

When Universal was formed it occu-
pied one-third of a floor at 1600 Broad-
way. At present it occupies the third
floor, the seventh and parts of the sec-
ond and eighth at the same address.

Several companies including Imp. Rex,
Bison, Champion, Nestor and Powers,
were absorbed by L'niversal from time
to time. Many of the stars of today
were given their preparatory training by
the company.

Kerry and MacQuarrie

In Cosmopolitan Cast

Norman Kerry and George MacQuarrie,
two well known screen actors, have been
added to the cast of "Find the Woman," the
Arthur Somers Roche story being filmed
by Cosmopolitan Productions. "Find the
Woman," which appeared serially in Cos-
mopolitan Magazine, is a story of mystery,
adventure and love. In it a murder is com-
mitted and the doubt as to the guilty per-
son is sustained to the end in the scenario
written by Dot}' Hobart.

Tom Terriss is directing this picture at
William Randolph Hearst's new Astoria
studio. Eileen Huban, who starred in the
stage productions "The Dark Rosaleen" and
"Paddy the Next Best Thing," has a lead-
ing role, as has Ethel Duray, who has fin-
ished work in "Back Pay," another Cosmo-
politan Production.

Grace Faxon Service to

Do Independent Titling

Grace B. Faxon, formerly of the film
editing department of Pathe, has opened
an office in the Candler building, New York,
and will do independent titling. Before en-
tering the motion picture field Miss Faxon
was known through her editorship of
Werner's Magazine, The Countryside Maga-
zine, Normal Instructor and other period-
icals, and through her many educational
works, her plays and sketches, and general
articles.

Next week ~ this magazine f

*J$k elevation

ji J * See our ad in next week 's journals

104

EXHIBITORS HERALD

July 2, 1921

Joe Sameth Plans to Open Chain

Of Exchanges Throughout Country

J. Joseph Sameth, president of For-
ward Film Distributors Inc., realizing
that now is the time to strike for big
things in the independent market has
regulated his program for the ensuing
year so that the first run house can be
supplied with the same degree of success
as the smaller theatre.

Anticipating that normal times were
near at hand and that the fall would see
a far better and brighter motion picture
market, Mr. Sameth fortified himself and
his company by opening a New York ex-
change. Success was attained from the
start and Mr. Sameth sent his sales man-
ager to make a personal study in the key
cities in the United States preparatory
to opening a chain of exchanges.
Obtains New Pictures

During the past three months, Mr.
Sameth has been on the jump in an ef-
fort to obtain pictures for the independ-
ent market that would bring sure box
office results and reflect credit upon the
firm giving them to the trade. "The Sha-
dow," starring Muriel Ostriche, the first
of the Salient product, directed and writ-
ten by J. Charles Davis, 2nd., is a fore-
runner of the type of photodrama to be
published by Forward.

"Hearts o' the Range," an all star
Western and "Youth's Desire," were dis-
tributed by Forward. To further
strengthen his program Mr. Sameth has
contracted with Hal Benedict for a series
of twelve two reel features starring Claire
Whitney and Robert Emmett Keane.
These features, it is said, will he built in
the most sumptuous manner time and
money can produce.

Mr. Sameth also has concluded ar-
rangements for another series of eight
pictures that will be in keeping with the
class and merit of former Forward publi-
cations.

Must Be Revolutionized

"There is no doubt that now is the time
to push the wheel of progress," said Mr
Sameth. "But we must go further. We
must aid the independent market by giv-
ing the exhibitors the best of releases at
the lowest possible prices. To do this a

part of the production industry must be
revolutionized. Motion picture fiction
has been proven a fallacy and now we
must resort to commercial fact and re-
flect that new idea in bigger and better
pictures.

"The independent man must help him-
self. No one will help him. He must ad-
vertise now as he has never done before.
This is no time to stint but to buy. The
fly-by-night and the man who produces
for the state right man with a shoestring
bankroll is a thing of the past. We must
be business people and do things in a
businesslike manner. We must clean tlv
inlustry and then we shall be in a posi-
tion to give the best pictures possible."

Proctor Vice President

Of Pantheon Corporation

The board of directors of Pantheon Pic-
tures Corporation, at a meeting in the
company's office in the Singer building,
elected George Dubois Proctor, widely
known as the author and writer of many
successful screen plays, vice-president, and
appointed him supervisor of production.

Mr. Proctor succeeds Charles Miller, who
is well known as a director and who di-
rected the first production of Pantheon Pic-
tures Corporation, "On the Back Lot," star-
ring Anetha Getwell, which recently was
completed at Port Henry, N. Y.

S. S. Cassard Addresses

Screen Advertising Men

ATLANTA, GA.— S. S. Cassard, vice-
president of the Nicholas Power Com-
pany, attended the recent sessions of the
Associated Advertising Clubs of the
World here, and delivered an address on
projection before the section of Screen
Advertisers.

WALTER E. GREENE
Elected president cf Pyramid Pictures, Inc.

Opens Emergency Branch
During Flood at Pueblo

When the flood in Colorado separated the
towns around Trinidad from communica-
tion with Denver, where most of the film
companies have their Colorado exchanges,
G. C. Craddock, Paramount salesman in
the New Mexico territory, opened an ex-
change in Trinidad for the service of Para-
mount exhibitors. All Paramount pictures
in that territory, instead of being returned
to the Paramount exchange in Denver, were
sent by exhibitors to Mr. Craddock, and he
in turn sent them to other exhibitors.

In the meantime, so that the Paramount
Denver exchange could continue to serve
exhibitors in other districts isolated from
Denver by the floods, service was given
these exhibitors by the Paramount ex-
changes in Los Angeles. Kansas City,
Omaha and Salt Lake City.

Walter E. Greene Heads Pyramid;

Company to Lease New York Plant

J JOSEf»H SAMETH
President of Forward Film Difttribiltora, Inc.,
who hnft opened exchange in New York

Walter E. Greene, formerly vice presi-
dent of Paramount, in charge of distribu-
tion, and prominently known in the
industry, is the president of Pyramid Pic-
tures, Inc.. according to an announce-
ment made by Arthur N. Smallwood,
president of Smallwood & Company,
Inc.. in vestment brokers, of 150 West
:uth street, New York. This concern is
in charge of the financing of the new
mil lion-dollar corporation.

Pyramid states that only the finest
type of pictures will be given to the in-
dependent market. Executive offices of
the concern have been opened at 150
West 34th street.

Lease New York Plant

Alter his election to the presidency
Mr. Greene and Ray C. Smallwood, who
will he in charge of the first producing
unit, conferred, and it was decided to go
ahead with the first production as fast as
possible. A long term lease will be made
for a studio in New York City and a staff
< > f competent readers are at work choos-
ing the stories for the first two produc-
tions.

"The independent producer will do
more to bring about bigger and better
conditions in the motion picture world
than any other producing unit." declared
Mr. Greene. "The independent exhibitor

is a fighter and at the present time is
organized to handle any number of good
nictures. But to cope with the situation,
it is absolutely necessary to give the in-
dependent exhibitor pictures that class
with the best in the market, and with
t^'s in view, 1 have taken the presidency
of Pyramid Pictures, Inc.

Promise High Class Films

"The set-up of Pyramid is almost an
assurance of the best possible product.
We will not experiment. Our directors
will be sound and commercially safe men
who have made good for other com-
panies. Our stories will be the best we
can buy and the manner of building our
pictures will be done in a very lavish
manner, but on a sound financial basis.

"Banking principles will be employed
in the making of Pyramid Pictures. Not
a penny will he wasted, yet not a penny
will be spared in the making of big and
better independent products."

Will Share Profits

Ray C. Smallwood, who will be in
charge of the first producing unit, sends
I be following message to the independent
market via the Kxiiimtoks Hikai.d:

"Pyramid Pictures promises to help
you in your light for freedom by giving
you the best pictures possible. To se-
cure this we have decided to give big
authors a certain percentage in the gross
intake of our product so that we shall
get the best possible story co-operation."

July 2, 1921

EXHIBITORS HERALD

105

Defies Flood to Get
Picture for Theatre

Exhibitor Drives 230 Miles Over
Dangerous Roads in
Oklahoma

Defying the disastrous floods in Okla-
homa, William B. Stubbs of the Liberty
theatre at Erick recently drove 230 miles
over almost impassable roads to get a
print of "The Kid" so that it could be
exhibited on the date scheduled.

Train Service Demoralized

Recently when the southwest corner
of Oklahoma was flooded all train service
was demoralized. Because of this H. W.
Neddow, manager of the First National
exchange at Oklahoma City, considered
the date dead. He was surprised, there-
fore, when he received a telegram from
Stubbs to ship the print to Hobart, which
is eighty-five miles from Erick.

In a letter to the exchange Mr. Stubbs
tells of the obstacles he overcame in his
drive to get the picture. He writes:

"Owing to the washouts between here
and the city, it was necessary that I wire
you by way of Amarillo, Tex., and Dal-
las, as all wire communication was down
from here to Oklahoma City. The only
train service that I could find for this
section of the country was from Okla-
homa City to Chickasha and from there
to Hobart.

River Bridge Out

"Therefore I wired you to ship 'The
Kid' to Hobart, which is eighty-live miles
from Erick, but, owing to the condition
of the roads, it necessitated my driving
about 115 miles. We found the river
bridge out between Granite and Hobart.
the only bridge across being the railroad
bridge.

"We started across the railroad bridge,
but found several places where the tie*
had been washed away. It was necessary
to get 2 by 8's to lay across the holes.
Owing to the bad condition of the roads
it took us all day and we did not reach
home until 11 o'clock that night. But
'The Kid' was well worth the trip. It
was a knockout."

Scenario Written by
Chicago Woman Wins
J. Parker Read Prize

Mrs. Francis White Elijah, former Chi-
cago society woman, is the winner of
the scenario contest conducted by J.
Parker Read, Jr.. in cooperation with
newspapers throughout the country. The
prize scenario, titled, 'The One-Man
Woman," won a prize of $2,500 for the
contestant.

Mrs. Elijah has studied the art of
photoplay writing. Her first scenario,
"Wagered Love," was sold to D. W.
Griffith. In the Read contest her
scenario was chosen from more than
20.000 scripts.

May McAvoy Film Warrants Best

In Presentation, Says Tom Moore

Feature of Realart Production Is the "Kid Glove"
Treatment of Atmosphere and Photography,
States Washington Exhibitor

May McAvoy's latest picture, "A Pri-
vate Scandal," produced as Realart's
birthday production, has received grati-
fying press notices in New York news-
papers and has been praised highly by
Tom Moore, Washington, D. Cj., ex-
hibitor.

In a letter to Realart Mr. Moore says:
"It gives me pleasure to advise that
after screen review of "A Private Scan-
dal," Realart's birthday picture, starring
May McAvoy, the writer, in addition to
the executive staff of Moore's Theatres
Corporation, has unanimously pinned his
faith to this picture production as a
high-class product that warrants the best
presentation at the Rialto theatre.

"Thanks for Premiere"

"One of the feature points in this pic-
ture is the kid glove treatment of atmos-
phere, together with fine photography.

"Please accept our thanks for the
premiere run."

The part that Kathlyn Williams plays
as the neglected wife calls for tense emo-
tional acting. She will best be remem-
bered for her fine acting in "Forbidden
Fruit" and as Cherry Mallotte in "The
Spoilers." Others of a particularly
strong and well-balanced cast include
Ralph Lewis, Bruce Gordon, Lloyd Whit-
lock and little Gladys Fox, the golden-
ha:red child actress.

Under Franklin Direction

Chester M. Franklin directed "A Pri-
vate Scandal." He was assisted by Fred
J. Robinson and the camera work is that
of J. O. Taylor. Mr. Turnbull gave his
personal supervision to the direction of
the picture.

Bebe Daniels' next picture is "The
March Hare," directed by Maurice Camp-
bell.

Rothafel Conceives a Beautifully

Staged Prologue for Kipling Film

"Without Benefit of Clergy," the Pathe
production of a story by Rudyard Kip-
ling, opened at the Capitol theatre in New
York on June 19.

Samuel Rothafel, guiding genius of the
Capitol, gave particular attention to the
musical setting and presented a beau-
tifully staged prologue.

Premiere Is Appropriate

Having a comprehensive view of the
world's literature as it makes its appear-
ance from time to time vivified and em-
bell'shed with the art of the cinema, Mr.
Rothafel was able instantly to plan the
Kipling premiere in an appropriate
manner.

Rudyard Kipling. world - renowned
master of the story teller's art in its most
original and illuminating aspect, whose
books are translated into nearly every
language, has acquired the intricate
technique of creating in the motion pic-
ture medium. Few other authors have
accumulated such a wealth of living,
breathing, human material. It is a vast
reservoir upon which he can draw for an
indefinite period in his new picture-writ-
ing career, bringing to the screen the
same compelling creative charm that has
held the millions of his readers delighted
in all countries for a quarter of a cen-
tury.

General Interest in Film

This aspect of the matter was pointed
out to Rudyard Kipling by Paul Brunet,
when the president of Pathe Exchange, a

year ago, made to the English novelist
the argument which shortly resulted in
an arrangement for a series of pictures
to be written by Kipling for Pathe.

Wide interest manifested in Mr. Kip-
ling's entrance into the picture field has
resulted in wide publication of details
entering into the production of this pic-
ture for Pathe by Robert Brunton, with
the direction of James Young, and super-
vision for the author by Randolph Lewis,
the technical expert who went to Eng-
land and assisted the novelist in the
preparation of his first continuity.

Supplied Designs for Sets

Mr. Kipling personally supplied de-
signs, models, fabrics and the most min-
ute directions for the building of the
sets, and with regard to native Hindu
ceremonies and customs. In acknowledg-
ing receipt of a set of still photographs,
Mr. Kipling has expressed himself as
delighted with the attention given to de-
tails necessary for realism.

Tvarozek Heads Tatra

Corporation of Chicago

At a meeting of stockholders of Tatra
Film Corporation, the newly organized Chi-
cago producing company, the following of-
ficeirs were elected : Samuel Tvarozek,
president : Richard Blaha, vice-president ;
Samuel Fabry, secretary, and John Simo,
business manager.

Next week — all about —

,4* devotion

106

EXHIBITORS HERALD

July 2, 1921

154

THEATRES

in-

New York City

Are Now Showing

The Sport
Pictorial

These include

The CAPITOL
The STRAND

(Brooklyn)

28 Loew Houses
10 Fox Houses

and 116 others in metro-
politan New York and the
big circuits everywhere.

For first runs inquire of
the leading exchanges in
your territory or —

Arrow Film Corporation

W. E. Shallenberger, Pre*.
220 Went 42nd Street
NEW YORK CITY

Earle to Make Artistic Production

of "The Rubaiyat of Omar Khayyam99

An announcement just made on the
Coast discloses the fact that Ferdinand
Earle is the guiding spirit of the organi-
zation which has begun actual work at
the Hollywood studios of making a
screen version of "The Rubaiyat of
Omar Khayyam." It will be published
early in September.

Sir Frederick Warde, the noted Eng-
lish actor, will be seen in the title role.
Edwin Stevens of "The Devil" fame on
the spoken stage, and Hedwiga Reicher,
well known both in drama and pageantry,
have two of the principal roles. Other
notables of stage and screen who will
be seen are Mariska Aldrich, Arthur
Carewe, Robert Anderson, Paul Weigel,
Jesse Weldon, Snitz Edwards, Warren
Rogers, Ramon Samaniegos and Big Jim
Marcus.

Prominent Men on Staff

Producer Earle has assembled a high-
class staff to collaborate with him on the
making of the picture. Winthrop Kelly,
former director with Maurice Tourneur,
is production manager. Walter Mayo,
who assisted Rex Ingram in making "The
Four Horsemen of the Apocalypse" is
Mr. Earle's assistant director. George
Benoit, former cameraman with George
Fitzmaurice, will handle the cinema
photography, while the art creations
which will take the place of ordinary
stills will be made by Edward S. Curtis,
famous Indian photographer. Charles
Wakefield Cadman, the composer, is pre-
paring the musical score.

The bureau of Oriental research is
headed by four well known scholars, in-
cluding Prince Raphael Emmanuel, chief
of a large Chaldean tribe; the Rev. Allan
Moore noted lecturer on the Holy Land
and the Orient, who has produced numer-
ous pageants of the Far East; Captain
Corlette of the Indian army, who fought
in the war against the Turks; and Cap-
tain Montlock, who has lived and trav-
elled extensively in Persia.

Producer Earle is making what he

terms "a cycloramic art drama" which is
a distinct innovation in the creation of
motion pictures. Art paintings are used
for backgrounds with the most remark-
able effects. Associated with Mr. Earle
is a staff of artists including Frank E.
Berier, Xavier Muchado, Anthony Vec-
chio, Paul Detlefsen, Flora Smith, Jean
Little Cyr, Robert Sterner, Ralph Willis
and others.

Certain other Persian legends have
been combined with "The Rubaiyat of
Omar Khayyam" and a remarkable Ori-
ental love story has been built by the au-
thor and director.

Rubaiyat, Inc., is the name of the com-
pany making the Omar Khayyam mas-
terpiece. Mr. Earle is president of the
corporation; Theadore Ahrens, president
of Standard Sanitary Manufacturing
company of Pittsburgh, is vice president;
and Herbert D. Newcomb, a well known
Los Angeles business man, is secretary
and treasurer.

Cleveland People Pack
House 29 Miles Away
ToSee Chaplin's" Kid"

A legal dispute between two Cleveland
theatres over first run rights has First
National's Chaplin champ, "The Kid,"
tied up so that it cannot be shown at
present in that city.

Twenty-nine miles away from Cleve-
land is the town of Painesville. Paines-
ville is easily reached by railroad in
forty-five minutes. Interurban street
cars get there in about two hours and
run on an hourly schedule. The auto
roads are all in good shape. So M. V.
Faust, manager, and Roy Jones, publicity
agent, of the Utopia theatre in Paines-
ville decided to put on "The Kid" for a
three-day run and advertise the picture
in all Cleveland newspapers.

The theatre holds 900. The result was
that it was packed to overflowing at
every matinee and evening performance
of the three days. "Ninety per cent of
the audience was composed of Cleveland-
ers," Faust says. "They arrived by auto,
street car and train. The lobby of the
theatre was like the reception hall at a
ball or party."

Realart Announces Two

Late June Publications

Two pictures have been set for publi-
cation during the last week in June, one
of which is the Realart birthday produc-
tion. "A Private Scandal," starring May

Mc Avoy.

For this picture, Hector Turnbull, the
noted author, was engaged to write an
original story, which offers Miss Mc-
Avoy every opportunity to utilize her
wonderful talent. In the cast are Kath-
lyn Williams, Lloyd Whitlock, Ralph
Lewis, Bruce Gordon.

DIANA ALLAN.

Star of "Man and Woman" and
Lovers," two Jana Productions
• late rights market.

'The Amazing
made for the

Closes Vaudeville Season
But Continues With Films

The Jefferson theatre, which is the
house displaying First National pictures
in Auburn, N. Y., has closed its vaude-
ville season for the summer, but will con-
tinue to run First National pictures as
long as the weather will permit. Its man-
ager, John J. Breslin, has augmented the
regular Jefferson theatre orchestra and
plans to run a special program of music
with every picture

July 2. 1921

EXHIBITORS HERALD

107

Three scenes from "God's Country and the Law," a James Oliver Curwood feature distributed by Arrow Film Corporation.

Curwood Is Pleased With Locations

Chosen for Production of Stories

According to an announcement from
Arrow Film Corporation, James Oliver
Curwood, the author of many popular
Northwest and Alaskan motion picture
stories, paid an unusual tribute to the
series of four Curwood pictures that are
being produced for distribution by Arrow
when he visited in Maine to watch the
final work on the first publication, "God's
Country and the Law."

Mr. Curwood was the guest of former
Governor Carl E. Milliken and Frederick
W. Hinckley, the two heads of Pine
Tree Pictures, Inc., of Portland. Me.,
which is producing this series for Arrow.
Motors to Locations

Immediately upon his arrival in Port-
land. Mr. Curwood motored out with Mr.
Milliken and Mr. Hinckley to the Sebago
Lake region, where the final scenes were
being shot for the first picture.

According to quoted reports in the
Portland Daily Press and the Portland
Evening Express, Mr. Curwod was en-
thused and delighted with the efforts and
possibilities of the Maine woods as at-
mosphere for his noctures. They quoted
him in part as follows:

"I never saw such beautiful country
for the making of motion pictures. It
is the living glorious synonym for the
well-known phrase, 'the great outdoors.'
Had you gone north of 52, up into the
very wildest regions of Alaska, you
couldn't have added more color or real-
istic atmosphere as a background to these
stories."

Has Indian Ancestry
When one of the reporters asked him
where he got his great love for the out-
of-doors, Mr. Curwood's reply was of the
sort that probably would be of interest
to exhibitors and thousands of others

who have seen or handled Curwood's
stories made into pictures. "I inherited
it, I imagine," laughed Mr. Curwood.
"Yon see my great grandmother was a
full-blooded Indian, so I am net a great
many generations away from the forest
primeval. It was probably my Indian
ancestry that bred in me such a love for
the out-of-doors. And all my years in the
Canadian Northwest only enhanced my
taste for life in the open."

Beck Will Produce for

Associated Exhibitors

Arthur F. Beck has signed contracts
with Arthur S. Kane, chairman of the
board of directors of Associated Exhibit-
ors, Inc., for a series of six special pro-
ductions to be produced by Mr. Beck on
the Coast.

Mr. Beck has gone to the Coast to com-
mence production. Whether or not this
will be the same producing unit, Leah Baird
Film Corporation, Inc., that produced the
current feature, "The Heart Line," dis-
tributing through Pathe Exchange, Inc., has
not been announced.

Serving Public Well
To Industry,

Charles Urban, president of Kineto Com-
pany of America, which publishes the
Kineto Reviews and Movie Chats, was
asked to expand the philosophy of his
famous slogan :

"To entertain and amuse is good:
To do both and instruct is better."

"It means exactly what it says," Mr.
Urban replied. "A motion picture pro-
ducer and a motion picture exhibitor are
both in the same boat. None of us can
afford to be absolutely selfish. Neither can
we be absolutely philanthropic.

Attitude Is Unnatural

"I always distrust the man who pre-
tends his whole idea is service, for such
an attitude is unnatural. Absolute selfish-
ness is just as bad, because in the long run
it is expensive.

"All persons in the motion picture busi-
ness have a duty to the public and if they
serve that duty well they will serve them-
selves well.

"The exhibitor who plays the best pic-
tures is going to have the best business.
Why do you suppose it is that when vvc

Is Beneficial
Says Charles Urban

first released the Urban Popular Classics,
Chats, that the finest theatres all over the
the country booked them immediately. Why,
because the managers of those theatres
had learned in their previous experience
that it pays to run the very best films ob-
tainable.

Films Can't Be too Good

"I have no patience with those critics
who say that pictures can be too good, too
high class for any audience. It is absurd
to so underrate the appieciation of the
picture going public. There can be noth-
ing too "ood for theatre patrons and the
wisest of us will build our work on that
understanding.

"You have only to look back a year to
remember how it was commonly said that
spectacle pictures were no longer profitable.
And here come the Germans and send over
some really fine spectacle pictures with a
tremendous profit for all who handle them.
Why? Because they had merit.

"We produce only one-reel subjects, but
I have long since learned that quality has
no relation to length. The exhibitor who
plays a Kineto Review or a Movie Chat
can count on having merit in his program."

The secret will soon Tjq out f

tJ$k devotion

k I ^eQ our ac* ,n nQXt week s journals

108

EXHIBITORS HERALD

July 2. 1921

fi HEY!

^jr

There's a way to
cure that
Summer Slump.

Want to Know How?

tfW BOOK

; UALLROOM
I BOYS

f COMEDIES
T SID SMITH

Everbody's Boosting
them —

Even the newspaper
critics.

LOOK—

"'CIRCUS HEROES' is the best
two-reel comedy of the season. 1 1 con-
tains 2,000 laughs and many more
giggles. Keeps one in an unbroken fit
of laughter. Sid Smith's work the
funniest ever seen." — Roger Ftrri in
Exhibitor's Trade Reoiew.

■' 'CI RCUS HEROES.' anotherof the
'Hallroom Boys' series which have been
so well liked. It is an exceptionally
good comedy." — Philadelphia Evening
Ledger.

"You can expect your audience to
scream at CIRCUS HEROES' Sid
Smith does some nervey work. Lots
of fun and a good long laugh." Wid's
Daily.

"In addition to the thrills, a number

of laughs m THEIR DIZZY FINISH'
make it a good comedy. Sid Smith
does more exciting stunts." — Mooing
Picture World.

"An excellent comedy was shown in
CIRCUS HEROES.' Sid Smith docs
some astonishingly daring feats."
Philadelphia Record.

Get em Now at

FEDERATED

I FILM EXCHANGES of AMERICA. INC. 1^

One of the dramatic scenes in "On the Back Lot," a Pantheon Pictures Corporation
production starring Anetha Getwell.

Pantheon Begins Work on Second

Film With First Now Completed

With the completion of "On the Back
Lot," the initial production of Pantheon
Pictures Corporation, starring Anetha
Getwell, arrangements already are under
way for the Company's second feature

that the names of several of the ablest
directors in the field, who are not under
contract, are under consideration by
Pantheon officials.

According to present plans, casting
will begin shortly and the first scenes of
the picture will be shot at the studios of
the company at Port Henry, N. Y., as
soon as this work has been completed.

"On the Back Lot" is a pleasing story
of a typical American town and it is a
picture which will have its widest appeal
in the home circle.

Scenes Are Striking

It contains some unusually beautiful
and striking exteriors and offers many
novelties in the way the story is devel-
oped.

Miss Getwell is supported by a well-
selected cast, including Vincent Cole-
man, Henry Pemberton, Jules Cowles
and little Jerry De Vine and Ruth Sulli-
van. m

While no official announcement of the
distribution arrangements for "On the
Back Lot" has been made, it is under-
stood that these have practically been
completed and that the picture will be
distributed by one of the leading inde-
pendent companies.

ANETHA GETWELL,
The star in "On the Back Lot," the Pantheon
Pictures Corporation feature.

under the supervision of George Dubois
Proctor, the well known writer and
scenarioist, who recently was elected vice
president succeeding Charles Miller, the
director of "On the Back Lot."

Mr. I'roctor, who wrote "On the Back
Lot" for Pantheon, is also the author of
the second vehicle for Miss Getwell,
which is tentatively titled "Idle Eyes."
Director Not Chosen

While no definite announcement has
been made as to who will direct the new
I'aiithcon picture, as Charles Miller, who
directed "On the Back Lot," is no longer
connected with the company, it is known

Universal Handles Tarzan
Serial in Latin Countries

"Adventures of Tarzan" Serial Sales
Corporation announces the sale of further
foreign territory for "Adventures of Tar-
zan," the new serial starring Elmo
Lincoln.

The serial has been acquired by Uni-
versal Film Manufacturing Company for
the following territory : South America,
Mexico, Central America, Panama, Cuba,
Porto Rico, and the West Indies. This
deal was closed by Louis Weiss of the
Sales corporation.

Declare Regular Dividends

The board of directors of the Famous
Players-Lasky Corporation, Monday aft-
ernoon, declared the regular quarterly
dividend of $2 per share on preferred
stock, payable August 1 to stockholders
of record at the close of business July
15.

July 2, 1921

EXHIBITORS HERALD

109

Doctor Specializes

In Facial Surgery

Many Defects and Blemishes
Are Corrected by Dr.
Balsinger

People in public life, actors, actresses
and others whose looks are in a great
measure a business asset, frequently have
occasion to correct some slight facial
blemish or defect. This work now is
being done by reliable, experienced sur-
geons in various parts of the country
and the results are remarkably satisfac-
tory.

One of these, Dr. W. E. Balsinger of
Chicago, has as his patients many mem-
bers of the film colony of Los Angeles
and during his twelve years practice he
has performed numerous operations for
the correction of baggy eyelids, sagging
wrinkly cheeks, double chins as well as
many deformities that leave no trace of
the operations. Bleaching, peeling and
refining the skin is accomplished through
proper treatment.

Dr. Balsinger served in France during
the war, which did more to popularize fa-
cial surgery for reconstruction work than
all the years previous had done, and upon
his return he opened offices in the State-
Lake building, Chicago, making frequent
trips to Los Angeles. He has one of the
largest practices in America and num-
bers many wealthy Chicagoans among
his patients.

Anita Stewart's Contract
Has Three Months to Run

Contrary to reports recently circulated
in film circles, Anita Stewart's contract
with Louis B. Mayer does not terminate
with her present picture, but has three
months more to run after its completion,
according to statements made by Ru-
dolph \V. Cameron, Miss Stewart's man-
ager and personal representative.

Concerning Miss Stewart's future
plans, Mr. Cameron would make no an-
nouncement at the present time. Miss
Stewart is now working under Edwin
Carewe's direction in "A Question of
Honor," at the Mayer Studio. She will
not start on her next production until
after her contemplated vacation in the
East.

Ray and Hammerstein

Win Popularity Contest

The senior class of Wesleyan Univer-
sity, at Middletown, Conn., on the eve
of its graduation voted Charles Ray the
most popular picture actor and Elaine
Hammerstein its favorite film actress.
Both winners had votes to spare, though
the contest was open to the entire field
of stars. Each of these players has been
in particular favor in Middletown during
the last year.

Famous Players Publications for

Next Season Near Hundred Mark

Kent Announces That Reports Show That Pictures
Must Be Better Than Ever to Meet
Industrial Requirements

From ninety to ninety-five Paramount sifted out the weak spots and has de-
pictures will be published next season, creed that the weak attractions can no
it was announced this week by S. R. longer survive. Waste, incompetency
Kent^ general manager of distribution and slipshod methods have gone by the
for Famous Players-Lasky Corporation. board. The unimaginative, factory-
Reports from our district managers, trained directors have gone or are going,
assembled in their annual convention in The manufactured stars whose weakness

at the box office has been registered, are
headed for the discard The productions
turned out with no ether aim than to
meet a release date have passed their day.

Changes Are Necessary

"In distribution, the cry is for greater
service, more efficient handling of prod-
uct, less waste, and greater co-operation
between distributor and exhibitor. And
in exhibition, the public has registered
its command for real entertainment, real
showmanship and a closer study of what
the public wants.

"All of these changes undoubtely have
worked some hardship on certain people,
but they have been necessary for the
continued welfare of the motion picture
industry, and because of them this in-
dustry is now on a firmer foundation and
is in a better position than ever before
for definite progress along sound busi-
ness lines.

"While the production department is
raising the standard of its pictures, we
in the distribution department are plan-
ning an enlargement of our service to
exhibitors.

Changes in Distribution
"We shall schedule our pictures only
thirty days in advance. We shall have
a representative of the sales department
stationed continuelly at the studios to
give us advance information on produc-
tions in work and to establish a closer
liaison between the producing and dis-
tributing branches of the company.

"To increase our service to exhibitors
in small towns we plan to enlarge our
exploitation force by the addition of
thirty men. More than ever the small
town exhibitor needs the help of trained
exploitation men to enable him to get the
maximum receipts of his theatre. We
are building up an organization to help
exhibitors with the idea that merely
renting film to a man is not enough."

Gladys Hall Joins Staff

of "Photoplay Magazine"

Gladys Hall, known also under the non
de plume of Faith Service, has joined the
editorial staff of Photoplay Magazine. Miss
Hall formerly was associated with the
Brewster publications — Motion Picture
Magazine, Motion Picture Classic and
Shadowland.

S. R. KENT

General manager of distribution for Paramount,
announces department's plans for the new
season.

New York," said Mr. Kent, "show that
exhibitors next season will need a con-
tinuous supply of big productions for
their screens. But these reports also
show that these productions, because of
general industrial conditions, must be of
an unusually strong box-office power.

Period of Readjustment

"The motion picture industry, in com-
mon with other big businesses has been
going through a most salutary period of
readjustment, of change. There has been
a general shaking-down, a tightening up
all along the line. To every branch of
the industry — production, distribution
and exhibition — there has come the call
for better service, for greater efficiency.

"In production, general depression has

Coming ! Big expose! All about-

*m devotion

j{ J? See our ad in next week's journals

110

EXHIBITORS HERALD

July 2, 1921

11/ADDrM'C DDAMPU MANATFUQ Top row (left to right)— William H. Jrnner, vice-president and Western district manager;
WAKKLIl O r>I\./\l 1 V^H 1V1 AVll aVjCP^J. Marx S. Nathan, New York resident manager; Edgar Moss, vice-president and district
manager, Philadelphia; Sidney J. Goldman, vice-president and Mid-Western manager. 2nd row— Irving P. Arnold, resident manager, Denver; C. D. Hill,
resident manager, St. Louis; J. J. Milstein, resident manager, Detroit. 3rd row— Irving Hanower, resident manager, Cincinnati; Rudolph Berger, resi-
.1*1, t manager, Washington; Ben T. Blotcky. resident manager Kansas City; Alexander Weissman, resident manager, Boston. Bottom row— Louis
Amacher, resident manager, Seattle; Doalc Roberts, resident manager, Dallas; Thomas W. Brady, resident manager. Buffalo, and John C. Shannon,
rnidrnt manager, Atlanta, for F. B. Warren Corporation.

July 2. 1921

EXHIBITORS HERALD

111

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read m the HERALD every week what the picture
did for the other fellow, thereby getting the only possible guide to box office values. Address '"What The
Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Chicago.

Associated Exhibitors

The Devil, with George Arliss. — Did
wonderful business. Acting created com-
ment. Put on special prologue with orig-
inal material. Used only newspaper
space. — William Jacobs, Criterion the-
atre, Oklahoma City, Okla. — Transient
patronage.

The Devil, with George Arliss. — Very
elaborate. Good business, but seemed
to go over their heads. — Clifton Pierce.
Liberty theatre. Brigham. Utah. — Neigh-
borhood patronage.

Associated Producers

Mother O' Mine, a Thomas H. Ince
production. — Pleased immensely and go-
ing over big. — D. F. & R. Ent. Inc..
Olympic theatre. Wichita Falls. Texas.
— Transient patronage.

A Small Town Idol, a Mack Sennett
production. — A scream and drew big
business for extremely hot weather. Book
it by all means and exploit it to the limit.
— D. F. Thomburg, Paramount theatre,
Nebraska City, Neb.

A Thousand to One, a J. Parker Read.
Jr., production. — Don't see how anyone
could help liking this picture. — E. Saun-
ders, Palace theatre, Harvard. 111. — Gen-
eral patronage.

The Last of the Mohicans, a Maurice
Tourneur production. — A great picture
in every sense of the word. Barbara
Bedford, Lillian Hall and Albert Rosco
won favor with audience. — W. R. Cham-
pion. Opera House, Hazel Green, Wis. —
General patronage.

A Small Town Idol, a Mack Sennett
production. — Played in four houses for
five days each and lost $1,000. Let it
alone unless you want to lose money.
We did heavy advertising but picture
has no word-of-mouth advertising.— Ed.
Fay, Columbus, Colonial, Ideal. Rialto.
and Blue Bird theatres, Dallas. Tex. —
Neighborhood patronage.

First National

Peck's Bad Boy, with Jackie Coogan.
— One week to capacity business with
an extra show for school children Sat-
urday a. m. Excellent production and
the above business was put over without
extra advertising. Regular prices. —
Harry Crandall, Metropolitan theatre.
Washington, D. C. — Transient patronage.

Gypsy Blood, with Pola Negri— Does
not appeal. People do not want this for-
eign stuff and costume subjects. — C. S.
Bovee, Florence thea*tre. Elk Point, S. D.
— Small town patronage.

The Old Swimmin' Hole, with Charles
Ray. — A novel picture that proved an ex-
cellent drawing card. A little draggy
though. — Bert Norton, Kozy theatre.
Eureka, 111.

Yes or No, with Norma Talmadge. —
Patrons said too much posing. Lost

money on two days run. — Harry Wood.
Woodies theatre. Apollo, Pa. — Neighbor-
hood patronage.

The Kid, with Charlie Chaplin.— If
you can't make money with this picture
you are in the wrong business. It is the
best drawing card on the screen today
and gives good satisfaction. — C. A. Jor-
dan, Opera House. Cogswell, N. D. —
Small town patronage.

The Passion Flower, with Norma Tal-
madge.— My patrons did not like this one
and did not fail to tell me so. Poor
business. — 'Ernest G. Weldon, Jewel the-
atre, Rusk, Tex. — Small town patronage.

The Kid, with Charlie Chaplin. — Packed
them in two nights. The biggest crowds
that ever came to the movies in this burg.
Pleased most everybody — L. G. Alby,
Strand theatre, Waterford, Wis. — Neigh-
borhood patronage.

The Kid, with Charlie Chaplin.— Hesi-
tated to book this. Finally did so and am
more than glad, as I made money and
the picture caused more talk than any
feature I have played in the eight years
I have been here.— E. N. Biddle. Strand
theatre, Paoli, Ind. — Small town patron-
age.

A Daughter of Two Worlds, with
Norma Talmadge. — Rather old but fair

1 The Ten That

I Made the Most j

Money for Me

The Heart of Human-

ity.

The' Shepherd of the

Hills.

Riders of the Purple

Sage.

The Rainbow Trail.

Desert Gold.

The Westerners.

Scratch My Back.

The Texan.

Mrs. Lefringwell's

Boots.

10.

Up in Mary's Attic.

| E. E. Harman,

| Opera House, §

| Elgin, Ore. |

aBdBBMniitmiiMiwimHiiHMiirtm-iMiiiii :in» in 1 ■ itWHmmiini.."

picture. — E. A. Baradel, Palace theatre.
McGehee, Ark. — Small town patronage.

The Woman Gives, with Norma Tal-
madge.— A good picture. My lady pa-
trons were delighted with it. — Adolph
Kohn, Pastime theatre. Granville, N. Y.
— Small town patronage.

What Women Love, with Annette Kel-
lerman. — Only pleased fairly well. — Gia-
coma Bros., Crystal theatre, Tombstone,
Ariz. — General patronage.

Not Guilty, with Sylvia Breamer. —
Nothing big, but a good program pic-
ture.— Bert Norton, Kozv theatre, Eure-
ka, 111.

The Kid, with Charlie Chaplin. — This
is the best Chaplin ever made. Only one
I ever made money on since the old Gen-
eral days. — R. H. Murray, Hiawatha the-
atre, Washington, D. C. — Neighborhood
patronage.

Dangerous Business, with Constance
Talmadge. — Great. Give us some more
like it. — Paco Betancourt. Queen theatre,
Brownsville, Tex. — Transient patronage.

The Branded Woman, with Norma
Talmadge. — This is a fine production
from every angle. Many favorable com-
ments.— C. A. Jordan, Opera House,
Cogswell, N. D.— Small town patronage.

Go and Get It, a Marshall Neilan pro-
duction.—Good picture. Will please
them all.— A. G. Miller. Miller theatre.
Atkinson. Neb. — Neighborhood patron-
age.

The Kid, with Charlie Chaplin. — You
can hear people talk chat they don't
care about seeing Chaplin, but they all
came to see this picture, and they all
liked it. The kid. Coogan, drew more
laughs than Chaplin, and it's a big money
getter. — Charles Blaine. Morgan theatre.
Henryetta. Okla. — General patronage.

The Kid, with Charlie Chaplin. —
Played two days to big business. Best
Chaplin ever made. — Harry Gray. Em-
pire theatre. Washington. D. C. — Neigh-
borhood patronage.

A Virtuous Vamp, with Constance Tal-
madge.— All I can say about A Virtuous
Vamp is. it's excellent. It pleased all.
If you play it and your audience doesn't
like it. you've got a hopeless job on your
hands. — Charles Holtz, Princess theatre,
Danforth. Me. — Small town patronage.

Go and Get It, a Marshall Neilan pro-
duction.— Played two days. First day
ooor, second day capacity. Patrons more
than pleased. — Mrs. D. J. Stephenson.
Marion theatre. Marion. Va. — Neighbor-
hood patronage.

Nomads of the North, with a special
cast. — Biggest drawing card in my house.
— A. La Force. Happy Hour theatre.
Two Harbors, Minn.

The Yellow Typhoon, with Anita
Stewart. — A dandy story well produced.
It pleased. — C. F. Hancock, Lyric the-
atre, Stuart, Fla. — Small town patronage.

112

EXHIBITORS HERALD

July 2, 1921

The River's End, a Marshall Neilan
production. — Clean production which will
please all classes. — W. H. Harman,
Strand theatre. Kingsport. Tenn. — Neigh-
borhood patronage.

Forty-Five Minutes from Broadway,
with Charles Ray. — A good drawing card
and a pleasing picture. — C. A. Jordan,
Opera House, Cogswell, N. D. — Small
town patronage.

Good References, with Constance Tal-
madge. — Only fair business. For some
reason Constance Tulmadge doesn't get
the crowds for me of late. — Mart Cole,
Cole's theatre, Rosenberg, Tex.— Neigh-
borhood patronage.

Dinty, a Marshall Neilan production.
— Excellent picture. Pleasing. — J. R.
Pratt. Pratt's theatre, Fulton, Mo. —
Neighborhood patronage.

The Temperamental Wife, with Con-
stance Talmadge. — A good picture. If
your patrons like comedy-dramas, you
won't go wrong in booking all the Con-
stance Talmadge pictures. — Adolph
Kohn, Pastime theatre, Granville, N. Y.
— Small town patronage.

Forty-Five Minutes from Broadway,
with Charles Ray. — This picture went
over big with me. Play it.— E. Saun-
ders, Palace theatre, Harvard, 111. — Gen-
eral patronage.

Fox

The Road Demon, with Tom Mix. —
Tom still continues to hand out snappy
Western pictures that go over well in
any kind of weather. Surely wish Mix
would work up some more of these auto
race subjects. They provide variety and
our patrons have come to class this West-
ern star alongside DcPalma and Tommy
Milton when it comes to the speedway
stuff— Harry M. Palmer, Liberty the-
atre, Washington, Ind. — General patron-
age.

Get Your Man, with Buck Jones.—
Fair only. Pleased most of audience, but
not up to Jones' standard. — D. F. & R.
Ent., Inc., Empress theatre, Wichita
Falls, Tex.— Transient patronage.

The Thief, with Pearl White.— An in-
teresting society drama. Several of my
patrons remarked that they liked it.—
J. E. Stocker, Myrtle theatre, Detroit,
Mich. — Neighborhood patronage.

iinwiiimiMiniiw vmmm mmmm mm nm hmimh^

| Ten Plays

My Patrons

Liked Best

1. In Old Kentucky.

2. Pollyanna.

3. 23y2 Hours Leave.

4. The Love Burglar.

5. Evangeline.

6. Come Out of the

Kitchen.

7. Male and Female.

8. The Poor Simp.

9. An Innocent Adven- §

turcss.
10. Up the Road With
Sallie.

Ray E. Simmons,
Idle Hour Theatre,

Wellsville, Kan.

3m'«iuHi mi um i.Kuiriiiin nii'iuutti h i,i ]MiimrMMi>ui uuKuliiin.ru'liilirul'iiiMlliItU!."1

Just Pals, with Buck Jones. — A very
good picture that pleased most of my
patrons. — Adolph Kohn, Pastime theatre.
Granville. N. Y. — Small town patronage.

From Now On, with George Walsh.
— Fair program picture. A little too
long. — W. L. Beebe, Opera House," Man-
ito. 111. — Small town patronage.

Untamed, with Tom Mix. — Wonderful
picture. Mix never plays in a poor one.
Book it and clean up. — R. C. McKay,
Unique theatre. Devils Lake, N. D.

The Scuttlers, with William Farnum.
— A fine picture. One that should please
anywhere. — Joe Williams, Cozy theatre.
Checotah, Okla. — Neighborhood patron-
age.

The Mountain Woman, with Pearl
White.- — Here we have the old Perils of
Pauline serial in six reels. Sure a joke.
She can't act in features. — A. R. Bird,
Opera House, Arlington, la. — Neighbor-
hood patronage.

Desert Love, with Tom Mix. — All
fighting and shooting. Poor story. Can't
recommend. — F. E. Sabin, Majestic the-
atre, Eureka, Mont. — Neighborhood pat-
ronage.

His Greatest Sacrifice, with William
Farnum. — This picture got so many
knocks, both from exhibitors in these
columns and from the reviewers in va-
rious trade journals, that we only billed
it in a half hearted sort of way. But
much to our surprise it went over extra
strong and the second day's box office
report proved it to be a winner. Even
the fellows who prefer Farnum as a
"gun toter" came to us and said this was
a wonderful picture. — Harry M. Palmer,
Liberty theatre, Washington, Ind. — Gen-
eral patronage.

A Ridin' Romeo, with Tom Mix.—
Best Mix picture so far. Three davs to
good business and well liked. — D. T7. &
R. Ent.. Inc.. Majestic theatre, Wichita
Falls, Tex. — Transient patronage.

The Mother Heart, with Shirley Ma-
son.— Very good picture and pleased the
majority of my patrons. — E. H. Vetter.
Majestic theatre. Homer, Mich. — Small
town patronage.

The Big Punch, with Buck Jones. —
This one did not seem to please as well
as former releases of this star. — Peter
Krauth. Opera House. Denison, la.

The Girl of My Heart, with Shirley
Mason. — A real good picture. Shir-
ley Mason is verv good in all her pic-
tures.— Adolph Kohn, Pastime theatre.
Granville. N. Y. — Small town patronage.

Two Moons, with Buck Jones. — A
good Western with plentv of act:on and
a star who is gaining followers every
day.— E. H. Vetter. Majestic theatre.
Homer. Mich. — Small town patronage.

The One Man Trail, with Buck Jones.
— Originally we bought Buck Jones for
one day, but the fact that he lined up
such a tremedous following in our city
prompted us to get an extension to two
day runs. As a Western dare-devil he
is certainlv tlirt;ng with the big league
which includes Tom Mix and William
Farnum. Next year we expect to see
Buck rated up with the major leaguers.
— Harry M. Palmer, Liberty theatre.
Washington, Ind.— General patronage.

The Read Demon, with Tom Mix. — If
there is such a thing as a 1007r star for
a small town. Mix is surely that. We
have shown fourteen Mix pictures with-
out one failure. This we consider his
best to date. Excellent auto race in
si. .t v Ernest G. Weldon, Jewel theatre.
Rn>-k, Tex. — Small town patronage.

The Big Punch, with Ruck Jones.—
Too tame for Ruck. Want him in real

^■intusrauniimtfliiaiBiiitiruiiuiiiiiiiitiiniiitiuiiiiiiiiiiiiiiiiniiniiiiiiiiiHiiiiiiiuiTiiitniiMii '.mug

| Ten Plays

My Patrons

Liked Best |

| 1. Pollyanna.
j 2. Go and Get It.
| 3. The Valley of the
Giants.

1 4. The World and His §

lop.

| 9. The Texan.
1 10. Virtuous Men.

Mrs. W. H. Heifer,

Itasca Theatre, |
Alice, Texas. |

^tl<tltl!llllltlllllllt1IMIII»tJ t1llllllMllll1lini!ltlltlllltniMllinUI1IMTIII<lini(IIIHIl]llllilMlll.1IMlMllltIIMIlMllt41i.—

Westerns. — A. R. Bird, Opera House,
Arlington, la. — Neighborhood patronage.

Sunset Sprague, with Buck Jones. — A
very good picture. Boost it. — Preston
Bros., Empress theatre, Rockwell City, la.
— neighborhood patronage.
Greeley. Nebr. — General patronage.

Goldwyn

Snowblind, with a special cast. — Excel-
lent picture. A good story with plenty
of beautiful scenery. Business only fair.
— Ernest G. Weldon, Jewel theatre, Rusk.
Tex. — Small town patronage.

Hold Your Horses, with Tom Moore.
— A great picture. Tom Moore one of
the best drawing stars on the screen.
Don't fail to play this.— J. R. Pratt. Gem
theatre. Fulton, Mo. — Neighborhood pat-
ronage.

Going Some, with a special cast. —
Good picture. Pleased my patrons. Pic-
tures like this will stop censorship. —
W. D. Van Derburgh, Broadway theatre.
Statcsville, N. C. — Small town patronage.

Jubilo. with Will Rogers. — Good pic-
ture.— W. Burr, Orpheum theatre, Lan-
caster. Wis. — Neighborhood patronage.

Don't Neglect Your Wife, with a spe-
cial cast. — Did not pull. Very light busi-
ness for three days. In fact, lightest
business in several months. — D. F. &
R. Enterprises, Inc., Olympic theatre,
Wichita Falls, Tex. — Transient patron-
age.

Madame X, with Pauline Frederick. —
By far the best picture I ever played.
Words cannot express the wonderful sat-
isfaction it gave here. Book it, then
paint an X in front of every house in
town out of whiting and watch them
pile in.— A. G. Miller, Miller theatre, At-
kinson, Neb. — Neighborhood patronage.

Jes' Call Me Jim, with Will Rogers.—
Good program picture. Pleased. Will
Rogers can be depended upon. Poor
business, but not fault of picture. — M. C.
Davis, Wigwam theatre, Kingston, Okla.
— Neighborhood patronage.

The Little Shepherd of Kingdom
Come, with Jack Pickford.— Cleaned up
on this one. You can't go wrong when
you book it. I am getting return date

July 2. 1921

EXHIBITORS HERALD

113

on it. — King Lassiter, Dixie theatre, Gal-
latin, Tenn. — Neighborhood patronage.

The Little Shepherd of Kingdom
Come, with Jack Pickford. — A good pic-
ture. Played this as a special at 20 and
40 cents. Advertised with the book stores
on this and played to capacity. — C. S.
Ford, Princess theatre, Reinbeck. Ia. —
Small town patronage.

The Slim Princess, with Mabel Nor-
mand. — Drew well and seemed to satisfy.
— Albert Warren. Acme theatre. Arkan-
sas Pass, Tex. — Small town patronage.

Madame X, with Pauline Frederick. —
One of this star's best. Patrons high in
praise of this picture. Big drawing card.
— J. R. Pratt, Pratt's theatre. Fulton,
Mo. — Neighborhood patronage.

Hodkinson

The U. P. Trail, with a special cast.—
Good picture and good drawing card.
Kathlyn Williams does some wonderful
acting in this. — A. P. Schaefer. Academy
ineaire. Ironton. Mo. — Small town pa.
ronage.

East Lynne, a Hugo Ballin production.
Two days to fair business with two tent
shows against me. Patrons said it wa>
fair. — A. H. Wygal, Elks theatre. Pu-
laski, Va. — Neighborhood patronage.

The U. P. Trail, with Roy Stewart —
Not as good as expected. Business poor
— Mart Cole, Cole's theatre, Rosenberg,
Tex. — Neighborhood patronage.

Down Home, an Irvin Willatt produc-
tion.— One of the kind of pictures that
always please our patrons. — E. Saunders.
Palace theatre, Harvard, 111. — General
patronage.

Cynthia of the Minute, with Leah
Baird. — Not much of a picture. Leah
Baird not liked. — F. Hejtmanek, Opera
House, Clarkson. Neb. — Small town pat-
ronage.

Metro

A Message From Mars, with Bert Ly-
tell. — Not the kind of a picture that gets
over with the masses as it does not fur-
nish the popular kind of entertainment
they are looking for. However, this sub-
ject is almost perfect in production and
Lytell's characterization is fine. Also
excellent support. Would say this is a
first-class picture in every way and
should be shown by all exhibitors. — Will
H. Brenner, Cozy theatre, Winchester.
Ind.

The Marriage of William Ashe, with

May Allison. — Did not please my pa-
trons. A little bit poor. Has no title
in the first place. Why can't producers
produce some titles that will get people's
attention long enough for them to read
them? — C. L. Kirby, Elk theatre. Long-
view, Tex. — Small town patronage.

A Message From Mars, with Bert Ly-
tell. — A fine picture, but Lytell does not
draw. — D. F. Thombuy, Paramount the-
atre, Nebraska City, Neb. — Neighbor-
hood patronage.

The Saphead, with Buster Keaton. —
Not up to two reel comedy standard.
Don't boost too strong. — W. L. Beebe.
Opera House. Manito, 111. — Small town
patronage.

The Misfit Wife, with Alice Lake —
A fine picture. Book it. It will please.
— Joe Williams, Cozy theatre, Checotah.
Okla. — Neighborhood patronage.

Home Stuff, with Viola Dana. — Well
received and pleased. — D. F. & R. Ent.
Inc., Empress theatre, Wichita Falls.
Tex. — Transient patronage.

Love, Honor and Obey, with a spe-
cial cast. — Very poor. Metro sure can

put out some of the poorest pictures
made. — M. J. Lakie, Bijou theatre,
Barnesville, Minn. — Neighborhood pat-
ronage.

Dangerous to Men, with Viola Dana.
Very clever picture with a well liked
star. The kind they like. Play it if
you haven't. Eleven and twenty-two
cents. — Chancellor Bros.. Dreamland
theatre. Arcanum, Ohio. — Neighborhood
patronage.

Cinderella's Twin, with Viola Dana. —
Failed to get over. Play did not come
up to expectations. — Gaicoma Bros.,
Crystal theatre. Tombstone, Ariz. — Gen-
eral patronage.

Blackmail, with Viola Dana. — As usual
a real picture. Miss Dana has them all
beat for this kind of a picture. — R. Ross
Riley, Wigwam 1 theatre. Oberlin. Kans.
— Small town patronage.

Madame Peacock, with Nazimova. —
After it was all over the audience wanted
to know what it was about. Use your
own judgment in putting this one over.

A. L. Picker. Rex theatre. Ironwood.

Mich. — Neighborhood patronage.

Uncharted Seas, with Alice Lake-
Very good picture. Some wonderful
scenery in sixth reel. Boost it. This
little girl is coming as fast as opportunity
permit* Never have plaved a bad Lake
picture.— C. L. Kirby. Elk theatre. Long-
view. Tex— Small town patronage.

Extravagance, with May Allison. — Just
fair.— M. J. Lakie. Bijou theatre. Barnes-
ville. Minn. — Neighborhood patronage.

The Price of Redemption, with Bert
Lytell.— Lvtell has sure a home in the
hearts of the fans here. This one was
a dandy— W. L. Beebe. Opera House.
Manito. 111. — Small town patronage.

The Misleading Lady, with Bert Ly-
tell. Very good for first class houses.

Went over fair for me on Sunday to a
mixed audience. — A. L. Picker, Rex the-
atre. Ironwood. Mich. — Neighborhood
patronage.

Madame Peacock, with Nazimova. —
People who know life of old time speak-
in? stars highly appreciate Nazimova in
this, but others did not get the point at
all. — Gaicoma Bros., Crystal theatre.
Tombstone. Ariz. — General patronage.

Billions, with Nazimova. — The kind the
people like, although not much busi-
ness. A clever picture with sort of com-
edy. Can't go wrong on this one. — G. G.
Bandy. Rex theatre. Hutchinson, Minn.
— Small town patronage.

The Great Redeemer, with a special
cast. — One of the best made. Give your
preacher and any kickers you have spe-
cial invitations to this picture. It will
go over big any place. Book it. Boost it.
You can't go wrong. — W. H. Harris.
Electric theatre, Dan'oury, Neb. — Neigh-
borhood patronage.

Billions, with Nazimova. — A fair pro-
gram picture. Cannot see where her pic-
tures rate as specials. — M. J. Lakie.
Bijou theatre, Barnesville. Minn. —
Neighborhood patronage.

Paramount

The Traveling Salesman, with Roscoe
Arbuckle. — Best Arbuckle picture to
date. Played three days to increased re-
ceipts each day. Line waiting to get in
every evening. — D. R. & R. Ent. Inc.,
Olympic theatre. Wichita Falls, Tex.—
Transient patronage.

Deception, with a special cast. — Stay
away from it. It did not go over. Lost
about $100. — D. F. Thombuy. Para-
mount theatre, Nebraska City, Neb. —
Neighborhood patronage.

114

EXHIBITORS HERALD

July 2, 1921

The Inside of the Cup, with a special
cast. — Book this picture and boost it.
You can't go wrong. Played to good
house. — Rankoff Bros., Opera House,
Warrenton, N. C. — Neighborhood pat-
ronage.

A Dollar a Year Man, with Roscoe
Arbuckle. — It's a good picture to be ap-
preciated in big towns, but my town pa-
trons want to see "Fatty" in slapstick
like The Garage and other short pic-
tures he used to make. — Charles Blaine,
Morgan theatre, Henryetta, Okla. — Gen-
eral patronage.

The Dark Mirror, with Dorothy Dal-
ton. — Patrons did not care for this one.
Business poor. — Harry R. Wood, Wood-
ies theatre, Apollo, Pa. — Neighborhood
patronage.

The Witness for the Defense, with
Elsie Ferguson. — Failed to please my pa-
trons. Might satisfy an Englishman's
viewpoint. — F. E. Sabin, Majestic the-
atre. Eureka, Mont. — Neighborhood pat-
ronage.

Sentimental Tommy, with a special
cast. — 1- ailed to draw. Business light
all three days.— D. F. & R. Ent., Inc.,
Olympic theatre, Wichita Falls, Tex. — -
Transient patronage.

The Passionate Pilgrim, with a special
cast. — Long drawn out picture. Nothing
to it. Our patrons left disappointed. —
Harris & Crews, Orpheum theatre, Ox-
ford, N. C. — Neighborhood patronage.

Forbidden Fruit, a Cecil B. DeMille
production. — A great picture. Just grand,
but poor business. — D. R. Thombuy,
Paramount theatre, Nebraska City, Neb.
— Neighborhood patronage.

Brewster's Millions, with Roscoe Ar-
buckle.— In spite of hard times this pic-
ture went over good. It is one that is
a clean comedy drama and one that you
can boost. — Joe Williams, Cozy theatre,
Checotah, Okla. — Neighborhood patron-
age.

The Valley of the Giants, with Wallace
Reid. — One of the best Reid's I ever ran.
If you want a North Woods picture with
timber atmosphere, book this one. — G.
G. Bandy, Rex theatre, Hutchinson,
Minn. — Small town patronage.

Deception, with a special cast. — Did
not pull as expected. Pleased only about
fifty per cent. Played three days to
lighter business each day. — D. F. & R.

HpwillMWmillllllMIM

Ten Plays

My Patrons

Liked Best j

1 . Dinty.

2. Humoresque.

3. Go and Get It.

4. Madame X.

5. Eickle Women.

6. The Penalty.

7. The River's End.
X. Outside the Law.
9. Passion's Playground.

10. Forty - Five Minutes g
from Broadway.

J. Earl Kennedy,
Empire Theatre,

Aledo, 111.

iiiiimiiiiii mi : . h 1 1 u . , u i

Enterprise Inc., Olympic theatre,
Wichita Falls, Tex. —Transient patron-
age.

Paris Green, with Charles Ray.— This
produced more continued laughter than
any comedy-drama since last Fall, when
we put on What's Your Husband' Doing?
It goes off with a bang from the very
start and holds interest all the way. The
barn dance and the comical country
farmer give humorous touches. It is a
good compact, logical, human, laughable
comedy-drama. Ray's best to date. Good
for any theatre on any night. Book it
and boost it. We played up in the pa-
pers the returned soldier having 45 min-
utes in which to see Paris, learn French
and meet a girl. It brought out the ex-
service men. Be sure and tell your mu-
sicians to play "Turkey in the Straw"
for the barn dance. It will make a hit.
— Philip Rand, Rex theatre, Salmon,
Idaho. — Small town patronage.

Brewster's Millions, with Roscoe Ar-
buckle.— Fine picture. Fair business. —

D. F. Thombuy, Paramount theatre, Ne-
braska City, Neb. — Neighborhood pat-
ronage.

A Girl Named Mary, with Marguerite
Clark. — A good comedy-drama. Star
good here. — W. Burr, Orpheum theatre,
Lancaster, Wis. — Neighborhood patron-
age.

What's Your Hurry? with Wallace
Reid. — Went over big . The audience
here seems to like anything Reid shows
in. — Giacoma Bros.. Crystal theatre,
Tombstone, Ariz. — General patronage.

Paris Green, with Charles Ray. — This
kind of pictures made Ray. He should
stay in his own line. Pleased every-
body.— A. L. Picker, Rex theatre, Iron-
wood, Mich. — Neighborhood patronage.

The Teeth of the Tiger, with a special
cast. — This one went over in good style.
Book it.— D. B. Follett, Star theatre, Gib-
sonburg, O'. — Neighborhood patronage.

Let's Be Fashionable, with Douglas
MacLean and Doris May. — Pleasing little
comedy. Nothing offensive. Not much
for the box office, but a good little play-
let for the season. — McFarlin & Mellor,
Bijou theatre, Ray, N. D. — Neighborhood
patronage.

Treasure Island, with a special cast.
— Like all famous novels put in pictures,
it drew well and also brought out lots
of people who are not regular fans. — -

E. N. Biddle, Strand theatre, Paoli, Ina.
— Small town patronage.

The Ghost in the Garret, with Dorothj
Gish. — This is sure some comedy. The
ghost scene was funnier than some of
the best comedies, even brought out
more hilarity than High and Dizzy, and
the star has certainly warmed up the
dead ones here as the Gishes have been
weak with us heretofore. The second
night was better than the first. This is
a great picture and you may go the limit
on advertising it. — S. I. Goodwin, Royal
theatre, Lehi, Utah.

Held by the Enemy, with a special
cast. — Good picture and pleased "0 per
cent of our patrons. Business only fair.
War plays don't go over here. — A. I.
Latts. Majestic theatre, Ashland, Wis. —
Neighborhood patronage.

Held by the Enemy, with a special
cast.- — Fairly good. Civil war story.
Played small house. Those that saw it
enjoyed the play. — Krinkhoff Bros., Opera
House. Warrenton, N. ('. — Neighborhood
patronage.

A Full House, with Bryant Washburn.
— A Full House advertised, but an empty
one inside. Picture fair. — Paco Betan-
court, Queen theatre, Brownsville, Tex.
— Transient patronage.

| Ten Plays

My Patrons

Liked Best |

I 1. The Miracle Man.

| 2. Humoresque.

| 3. The Mark of Zorro. |

| 4. The Copperhead.

| 5. Homespun Folks.

| 6. Earthbound.

| 7. The Love Light.

| 8. That Something.

| 9. The Love Flower.

| 10. Jubilo.

L. D. Kenworthy,
Green Lake Theatre, §
Seattle, Wash.

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The Cinema Murder, with Marion Da-
vies— Quite a good picture. Beautiful
star. — Horn & Morgan, Star theatre,
Hay Springs, Nebraska. — Small town
patronage.

Remodeling a Husband, with Dorothy
Gish. — Dorothy Gish is a very fine little
actress who is gradually beginning to
draw for us. We did not lose as much
as usual. Play fair. — Philip Rand, Rex
theatre, Salmon, Idaho. — Small town pat-
ronage.

Jack Straw, with Robert Warwick. —
A fine comedy-drama that will please any
audience. — C. A. Jordan, Opera House,
Cogswell, N. D. — Small town patronage.

Let's Be Fashionable, with Douglas
McLean and Doris May. — A sad disap-
pointment after the previous effort of
these stars. — Bert Norton, Kozy theatre,
Eureka, 111.

Dr. Jekyll and Mr. Hyde, with John
Barrymore.— Good for selected clientele.
Not a picture for the masses. Acting of
Barrymore great. — A. L. Picker, Rex
theatre, Ironwood, Mich. — Neighborhood
patronage.

Pathe

The Killer, with a special cast. — A suc-
cess from every angle. This is sure a
wonderful picture. Book it and adver-
tise it big. You cannot go wrong. Will
stand a raise if you see fit. You cannot
boost it too strong. — W. H. Harris,
Electric theatre, Danbury, Nebr. —
Neighborhood patronage.

The Sage Hen, an Edgar Lewis pro-
duction.— They sure liked this one. Book
it exhibitors. Gladys Brockwell is very
well liked by patrons. Some actress. —
W. R. Champion, Opera House, Hazel
Green, Wis. — General patronage.

One Hour Before Dawn, with H. B.
Warner. — A dandy. Do something to
get them in vour house to see this one.
They'll thank you for it.— W. L. Beebe.
Opera House Manito, 111. — Small town
patronage.

The House of the Tolling Bell, with a
special cast. — Good program picture. —
F. Hejtmanek, Opera House, Clarkson,
Nebr. — Small town patronage.

The Bishop's Emeralds, with Virginia
Pearson. — A very exceptional picture of
high class. Virginia is always a favorite
here. — W. K. Champion, Opera House,
Hazel Green, Wis. — General patronage.

July 2, 1921

EXHIBITORS HERALD

115

Realart

She Couldn't Help It, with Bebe Dan-
iels.— A wonderful picture. Pleased 100
per cent. Drew very well. — S. Cohen,
Victoria theatre. Washington. D. C—
Neighborhood patronage.

The Magic Cup, with Constance Bin-
ney. — A very good little program picture
holding the interest to the end. Miss
Binney fine in the stellar role. — Horn &
Morgan. Star theatre, Hay Springs,
Nebr. — Small town patronage.

Out of the Chorus, with Alice Brady.
— Fair. Just an ordinary picture. Will
stand some boosting. Don't go too
heavy on it. — G. L. Kirby. Elk theatre.
Longview, Tex. — Small town patronage.

Bleckbirds, with Justine Johnston. —
Good program picture. Good story and
interesting to the last. — W. Burr. Or-
phcum theatre. Lancaster, Wis. — Neigh-
borhood patronage.

The Snob, with Wanda Hawley. —
Right up to Realart's high standard.
Pleased 100 per cent. — F. E. Sabin, Ma-
jestic theatre, Eureka, Mont. — Neighbor-
hood patronage.

The House That Jazz Built, with
Wanda Hawley. — Wanda Hawley proves
again that she is one of the real screen
entertainers. This one pleases almost all
classes and Wanda makes them like her.
— Will H. Brenner, Cozy theatre. Win-
chester, Ind.

The Soul of Youth, with a special cast.
— Ideal for all classes and ages. Tied up
with high school. — W. D. Van Derburgh,
Broadway theatre, Statesville, N. C. —
Small town patronage.

Ducks and Drakes, with Bebe Daniels.
— Large business. This star is becoming
more popular every day. Sure to please.
J. R. Pratt, Gem theatre, Fulton, Mo-
Neighborhood patronage.

The New York Idea, with Alice Brady.
— Swell picture. Realart has a good
clean program and stars are not worn
out. — C. S. Bovee, Florence theatre, Elk
Point, S. D. — Small town patronage.

The Little Clown, with Mary Mile-
Minter. — A very good offering. Minter
sweet as ever and while story was not
very convincing it seemed to please. Jack
Mulhall is extra good lead for this star.
Average to poor business two days. —
Will H. Brenner. New Cozy theatre, Win-
chester, Ind.

Out of the Chorus, with Alice Brady.
— They liked this better than the other

Brady pictures. This star is well liked
here, but they don't like the stuff she
usually plays in. — A. P. Schaefer, Acad-
emy theatre, Ironton, Mo. — Neighbor-
hood patronage.

Jenny Be Good, with Mary Miles Min-
ter.— Very good picture. Did not have
any kicks. — D. B. Follett, Star theatre,
Gibsonburg, O. — Neighborhood patron-
age.

Out of the Chorus, with Alice Brady.
— Patrons remarked this was the best
picture the star has ever made. Did a
fine business. Best record for a Brady
subject. — A. Moore, Carolina theatre,
Washington, D. C. — Neighborhood pat-
ronage.

All Souls' Eve, with Mary Miles Min-
ter.— One of her best. A fine picture
which should appeal to discriminating
patrons. Very fine double and triple ex-
posures.— F. J. Reming, Star theatre,
Brackettville, Tex.

The Fear Market, with Alice Brady. —
Went over goo-d as a regular program
picture. — Giacoma Bros., Crystal theatre,
Tombstone, Ariz. — General patronage.

Soldiers of Fortune, with a special cast.
— Proved to be a very good picture along
the war theme. Patrons told me they
liked it better than The Kid, which I
played night before. Small crowd. — G.
F. Rediske, Star theatre. Ryegate. Mont.
— Small town patronage.

The Soul of Youth, with a special cast.
— Best of its kind I ever saw. Should
make a clean up if boosted big. — Cowan
Oldham, Dixie theatre, McMinnville,
Tenn. — Neighborhood patronage.

The Law of the Yukon, with a special
cast. — Some better than regular program
p;cture and was well liked by our pat-
ronage. Story jumps around some which
is confusing. Part of Barney McCool,
played by Thomas O'Malley to perfec-
tion.— Horn & Morgan, Star theatre,
Hay Springs, Nebr. — Small town pat-
ronage.

Nurse Marjorie, with Mary Miles Min-
ter?— One of the best I have had in some
time. Clean picture and will please any
audience. Fine business. — George W.
Heminger, American theatre, Chilhowie.
Va. — Neighborhood patronage.

Robertson-Cole

Seven Years Bad Luck, with Max
Linder. — A real five-reel comedy. Ther^
are not many five-reel comedies or farce
comedies to beat this. Max sure pulls

some clever gags in this. — J. E. Stocker.
Myrtle theatre, Detroit, Mich. — Neigh-
borhood patronage.

Good Women, with Rosemary Thebe.
— An excellent picture. Had many volun-
tary favorable comments. — Foy's theatres.
Dallas, Tex. — Neighborhood patronage.

The Stealers, with a special cast. — An
excellent story, well produced, that
pleased everyone. — Bert Norton, Kozy
theatre. Eureka, 111.

The Beloved Cheater, with Lew Cody.
— Does not draw. No business. — D. F.
Thombuy, Liberty theatre, Nebraska
City, Neb. — Neighborhood patronage.

Big Happiness, with Dustin Farnum. —
A better than the average program pic-
ture.— Bert Norton, Kozv theatre, Eureka,
111.

Kismet, with Otis Skinner.— A fine
picture and lots of compliments. No
knocks but plent3" of boosts. The picture
played to pleased capacity business for
a week and could easily stand an early
return date. — William Noble, Criterion
theatre, Oklahoma City, Okla. — General
patronage.

Selznick

Poor Dear Margaret Kirby, with Elaine
Hammerstein. — Played this for a benefit
and it sure pleased them all. — E. Saun-
ders, Palace theatre, Harvard, 111. — Gen-
eral patronage.

Pleasure Seekers, with Elaine Hammer-
stein.— Extra good. Book this one. One
of the cleanest pictures of the year. — D.
B. Follett, Star theatre, Gibsonburg, O.
— Neighborhood patronage.

Worlds Apart, with Eugene O'Brien. —
Very poor production for Eugene
O'Brien, who is usually a good draw for
us. Failed to please patrons. Fair busi-
ness only and lost money on this one. —
A. H. Thost. Gem theatre, Fredericktown,
Mo. — Neighborhood patronage.

The Chicken in the Case, with Owen
Moore. — This is a very good farce com-
edy. They will sure laugh at this one. —
J. E. Stocker, Myrtle theatre, Detroit,
Mich. — Neighborhood patronage.

The Chicken in the Case, with Owen
Moore. — Very good comedy-drama. Our
patrons spoke well of it. — Harris &
Crews. Orpheum theatre, Oxford, N. C.
— Neighborhood patronage.

Broadway and Home, with Eugene
O'Brien. — Toledoans like Eugene O'Brien.
Therefore they liked this one. It will,

Gold Fibre Screens

Among screens, Minusa is the name that
instantly conveys the thought of the high-
est known quality.

Distributors Everywhere

Samples and literature upon request.

"Vorld s La r$ est Producers^
potion PictureScreens

1 EXHIBITORS

| HERALD— |

THE MOST INTERESTING |
PAPER IN THE FIELD

| GUARANTEES MAXIMUM \

ADVERTISING 1
RESULTS]

116

EXHIBITORS HERALD

July 2, 1921

=''IIIIIHIIIII!lllll!lllllllli:!ll!milllllll!lllll!l!lllin^

I Ten Plays |

My Patrons

Liked Best j

| 1. Go and Get It.
| 2. In Old Kentucky.
| 3. Her Kingdom of 1
Dreams.

1 4. Once to Every Woman |
I 5. 813.

| 6. Tarzan of the Apes.
| 7. The Thunderbolt,
j 8. The Last of the Mo- |
hicans.

| 9. 23*/> Hours Leave.
| 10. Back to God's Coun- j
try.

W. R. Champion,
Opera House,
Hazel Green, Wis.

'..i iiniiiiiiiiiiiini i. .mi

however, leave a bad taste in their
mouths, as it has an unhappy ending.
If your patrons are not particularly keen
for O'Brien, put your money on some-
thing else. It's too heavy for the most
of them. — Harold F. Wendt, Rivoli thea-
tre, Toledo, O. — Downtown patronage.

Gilded Lies, with Eugene O'Brien. —
Very fair picture. Much better than
Broadway and Home or Worlds Apart.

Played to poor business. Local condi-
tions poor. Money tight. — A. H. Thost,
Gem theatre, Fredericktown, Mo. —
Neighborhood patronage.

The Servant Question, with Willie
Collier. — Not much to it. A rather poor
subject. — D. B. Follett, Star theatre, Gib-
sonburg, O. — Neighborhood patronage.

The Greatest Love, with Vera Gordon.
— Comments from my patrons much bet-
ter than with Humoresque. — E. Saunders,
Palace theatre, Harvard, 111. — General
patronage.

The Girl Who Dared, with Edythe
Sterling. — My patrons liked this O. K.
Pronounced it a pood Western picture.
— Adolph Kohn, Pastime theatre, Gran-
ville, N. Y. — Small town patronage.

Youthful Folly, with Olive Thomas. —
Very good picture. Comedy-drama. The
kind that pleases. — W. Burr, Orpheum
theatre, Lancaster, Wis. — Neighborhood
patronage.

Poor Dear Margaret Kirby, with Elaine
Hammerstein. — Uninteresting story, with-
out any high spots and without a doubt
as poor support as could be gotten.
However, Elaine Hammerstein was sweet
through it all. Went through the thing
just like it was a sure enough entertain-
ment.— Will H. Brenner, New Cozy thea-
tre, Winchester, Ind.

Broadway and Home, with Eugene
O'Brien, ("lara I (anion Smith produc-
tions couldn't be any worse. Bad theme.
As long as such pictures are produced
we will have to continue fighting censor-
ship. Too bad to put such a good draw-
ing card in a bad play. Small town ex-
hibitors leave this one alone. — A. H.
Thost, Gem theatre, Fredericktown, Mo.

Broadway and Home, with Eugene
O'Brien. — We think his pictures are get-
ting better all the time. — E. Saunders,

Palace theatre, Harvard, 111. — General
patronage.

The Chicken in the Case, with Owen
Moore. — You don't need to be afraid of
this one. Will please 99 per cent. — D. B.
Follett, Star theatre, Gibsonburg, O. —
Neighborhood patronage.

The Invisible Divorce, with a special
cast. — A story with a good lesson and
advice. Very few humans but what could
learn something from this play. — A. H.
Thost, Gen theatre, Ferdericktown, Mo.
— Neighborhood patronage.

Worlds Apart, with Eugene O'Brien. —
Very good picture. Exceptional cast.
Well directed and good story that sus-
tains interest throughout. With this
sort of pictures Selznick will soon be
in the front ranks, where they belong. —
Will H. Brenner, New Cozy theatre,
Winchester, Ind.

The Chicken in the Case, with Owen
Moore. — Saw lots of good reports on
this picture. Amen to them all. — E.
Saunders, Palace theatre, Harvard, 111. —
General patronage.

United Artists

The Nut, with Douglas Fairbanks. —
Better than The Mark of Zorro, and it

was fine. Could hardly run the kids out.
Went over big. — Harry Gray, Empire
theatre, Washington, D. C. — Neighbor-
hood patronage.

The Love Flower, a D. W. Griffith pro-
duction.— This is a real 100 per cent
picture. Has all one can ask for in a
picture. Thrills, adventures, suspense,
romance, wonderful scenes and photog-
raphy. Go the limit with this. Exploit
it to the fullest possible extent. — J E.
Stocker. Myrtle theatre, Detroit, Mich. —
Neighborhood patronage.

Pollyanna, with Mary Pickford. — One
of stars best pictures. Patrons all
pleased. Business good. — William Delke.
Strand theatre, Strasburg, Va. — Neigh-
borhood patronage.

The Nut, with Douglas Fairbanks. —
Personally, I did not like it as well as
The Mark of Zorro, but the crowd did.
Was sure a scream from start to finish.
Doug still gets the money. — R. Ross
Riley, Wigwam theatre, Oberliu, Kans.
— Small town patronage.

Pollyanna, with Mary Pickford. — Good
picture and got the business in spite of
two revivals going on. — A. P. Schaefer.
Academy theatre, Ironton, Mo. — Small
town patronage.

The Mark of Zorro, with Douglas Fair-
banks.— Played two. days. Good attend-
ance. Pleased 100 per cent. — Albert War-
ren, Acme theatre, Arkansas Pass, Tex.
— Small town patronage.

Universal

Reputation, with Priscilla Dean. — This
is a great picture and will make Dean
very popular. She is sure great in this
picture. — D. F. Thombuy. Paramount
theatre, Nebraska City, Neb.

Beautifully Trimmed, with Carmcl
Myers. — A good picture. — Adolph Kohn.
Pastime theatre, Granville, N. Y. — Small
town patronage.

The Beautiful Gambler, with Grace
Darmond. — A brand new release. First
Universal with Grace Darmond and a
dandy Western picture. Here's hop;ng
for more of her pictures like it. — R. Ross
Riley, Wigwam theatre, Oberlin, Kans. —
Small town patronage.

Outside the Law, with Priscilla Dean. —
Not as good as her previous picture.
Lost money on it. Ran two days. —
Harry Wood, Woodics theatre, Apollo,
Pa. — Neighborhood patronage.

1 ■ ■ ■ ■ ■ I ^ : " . , ■ . ■ I I I ,■ , Mil ! . : , I " I I . I . . I T I ' , : T. ] ■ I I ■ . ' , I . I . I , I I I ' i ! i ! , ' ■ I ! I "

| Ten Plays

My Patrons

Liked Best |

| 1 . Once to Every Woman |
1 2. Madame X.
| 3. Isobel.

| 4. The Mark of Zorro. |

| 5. The Virgin of Stam- §

boul. |
j 6. The Mollycoddle.

| 7. Pollyanna. \

1 8. The Soul of Youth. I
| 9. The U. P. Trail.

| 10. Why Change Your 1

Wife. |

W. J. Powell,
Lonet Theatre,

Wellington, O. |

MiltlMMIIBBtBMWmilltM

Beautifully Trimmed, with Carmel
Myers. — Not much to this picture. One
of the subtitles was "This fake report
would put us outside the law." Free
advertising. Ran a Century comedy, A
Bunch of Kisses, which would be good if
the advertising were cut out. One sub-
title was, "It's outside the law to kiss
in public." In the same comedy another
title, "Certainly not. It's a Ford." If
you intend to run Outside the Law, book
this comedy in ahead. Also the Star
comedy, Chicken Country Style. One
title is, "Come back. You are outside
the law." — E. H. Vetter, Majestic thea-
tre, Homer, Mich. — Small town patron-
age.

Risky Business, with Gladys Walton. —
A real good program picture. — Adolph
Kohn, Pastime theatre, Granville, N. Y. —
Small town patronage.

Hearts Up, with Harry Carey. — Good
picture, but not enough action for Carey.
People want to see him throw a gun now
and then and do a few daredevil stunts.
If they don't do this, Carey is going to
lose out. — R. Ross Riley, Wigwam thea-
tre. Oberlin, Kans. — Small town patron-
age.

Outside the Law, with Priscilla Dean.
— An audience picture and one that they
will all like. Played two days to very
fair business. — R. H. Campbell, Olympic
theatre. Washington, D. C. — Neighbour-
hood patronage.

Outside the Law, with Priscilla Dean. —
Big credit to Universal. The best pic-
ture this year. Acting and support none
better. Priscilla is just like Nazimova
on the screen. Acting that will live for-
ever.— Charles Blaine, Morgan theatre,
Henryetta, Okla. — General patronage.

Wanted at Headquarters, with Eva
Novak. — Good program picture. — W. L.
Beebe, Opera House, Manito, 111. — Small
town patronage.

Pink Tights, with Gladys WaltOn.— Ex-
tra good program picture. Boost It and
clean up. — D. B. Follett, Star theatre,
Gibsonburg, O. — Neighborhood patron-
age.

Society Secrets, with Eva Novak. — A
real human interest picture that is bound
to be enjoyed by the great majority. Bet-
ter than some of the so-called specials. —
T. E. Stocker, Myrtle theatre, Detroit,
Mich. — Neighborhood patronage.

July 2. 1921

EXHIBITORS HERALD

117

"ARE YOU TALKING TO YOUR WIFE?"

Scene from "The Foolish Matrons" a Maurice Tourneur production published
through Associated Producers, Inc.

West Is West, with Harry Carey. — My
patrons liked this O. K. A pretty good
picture. — Adolph Kohn, Pastime tneatre,
Granville, N. Y. — Small town patronage.

In Folly's Trail, with Carmel Myers. —
A decided disappointment. No business
second night. — F. E. Sabin. Majestic thea-
tre. Eureka. Mont. — Neighborhood pat-
ronage.

The Virgin of Stamboul, with Priscilla
Dean. — Very good. Spectacular. Good
business. Better than Reputation. Held
up two days. Nothing to offend. Suit-
able for any theatre. — W. D. VanDer-
burgh. Broadway theatre, Statesville.
N. C. — Small town patronage.

The Big Adventure, with Breezy Eason.
— Fine picture. Will please everybody.
Book it. — D. F. Thombuy, Paramount
theatre, Nebraska City, Neb. — Neighbor-
hood patronage.

Under Northern Lights, with a special
cast. — Nothing to it. The poorest I have
had for six months. — D. B. Follett, Star
theatre, Gibsonburg, O. — Neighborhood
patronage.

Pink Tights, with Gladys Walton. —
Nothing poor but the title. Better than
many specials. Book it and boost it as
a good, clean comedy-drama. — W. L.
Beebe, Opera House, Manito, 111. — Small
town patronage.

If Only Jim, with Harry Carey. — Poor
for Carey. No business the second nigh'-.
— D. F. Thombuy, Paramount theatre.
Nebraska City, Neb. — Neighborhood pat-
ronage.

The Woman Under Cover, with a spe-
cial cast. — A-l show all through. Filler,
Queen of Waves, by General Electric, two
reels. Splendid for young and old. — H.
B. Wilcox, Unique theatre, Bricelyp,
Minn. — Neighborhood patronage.

Hitchin' Posts, with Frank Mayo. —
Mayo is a real star and is in a real picture.
— Mark Frisbee, Croxton theatre, Angola,
Ind. — General patronage.

Under Crimson Skies, with Elmo Lin-
coln.— This is a splendid sea story. Full
of action and one usually liked in the
West. However, it did not make any
money. Played to small house two
nights. — Mrs. James- Webb, Cozy theatre.
Union, Ore.- -Small town patronage.

Under Crimson Skies, with Elmo Lin-
coln.— Very good, especially the fight
Patrons went out saying, "Get some more
like it."— Lang & Simth, Opera House,
Cobb, Wis. — Neighborhood patronage.

Under Crimson Skies, with Elmo Lin-
coln.— A good many comments heard on
this melodrama. Plenty of action. — ■
Chancellor Bros., Dreamland theatre.
Arcanum, O. — Neighborhood patronage.

The Devil's Pass-Key, an Eric Von
Stroheim production. — Very good. Will
please about 75 per cent— R. C. McKay,
Unique theatre, Devils Lake, N. D.—
General patronage.

Once to Eveiy Woman, with Dorothy
Phillips. — Good picture but why do they
call it a special? Don't raise admissions;
it won't stand it. — Majestic theatre,
Reedsburg. Wis.

9n.ce to Every Woman, with Dorothy
Phillips. — I used a singer with this one
and had many favorable comments on it.
— -E. L. Hunter, Art theatre, Boswell,
Okla. — Small town patronage.

Outside the Law, with Priscilla Dean —
W as the best super-special Universal ever
made. Wonderful acting and good story.
— Alvin S. Frank. Jewel theatre, Lafay-
ette, Colo. — Neighborhood patronage.

Vitagraph

Black Beauty, with Jean Paige. — Great
neighborhood or small town picture.
When you get this one, step! Business
fair considering today's depression. — A.
L. Picker, Rex theatre, Ironwood, Mich.

Cousin Kate, with Alice Joyce. — Filra
company wasted five thousand feet of
perfectly good Eastman stock. Don't
play it. — Dwight Baker, Circle theatre,
Ottumwa, la.

Black Beauty, with Jean Paige. — As a
drawing card during the hot wave in
early May this attraction drew excep-
tionally well, and not a soul saw it but
said it was truly a masterful production.
We worked a tie-up with the schools that
increased the attendance considerably. —
Harry M. Palmer, Liberty theatre,
Washington, Ind.

Black Beauty, with Jean Paige. — A
good picture, but not a super-special by
any means. Poor business. — Mart Cole,
Cole's theatre, Rosenberg, Tex. — Neigh-
borhood patronage.

The Courage of Marge O'Doone, with
Jean Paige. — A very good picture. One
that should please anywhere. — Adolph
Kohn, Pastime theatre, Granville, N. Y.
—Small town patronage.

The Purple Cipher, with Earle Wil-
liams.— Has a rich assortment of thrills.
A stirring picture of crooks. Chinatown,
and a possible but hardly probable under-
world story. — W. W. Stirlen, Alhambra
theatre, Delta, la. — Neighborhood pat-
ronage.

The Courage of Marge O'Doone, with
a special cast.— Picture that will please
all. Just say Curwood and you will get
money if your town hasn't died like mine.

A. L. Picker, Rex theatre, Ironwood,

Mich. — Neighborhood patronage.

The Fortune Hunter, with Earle Wil-
liams.— This picture is exceptionally good
and will please the big majority.— Adolph

Kohn, Pastime theatre, Granville, N. Y.
— Small town patronage.

Specials

Honeymoon Ranch (Lubin), with a
special cast. — One of the better class of
Westerns. — E. Saunders, Palace theatre,
Harvard. 111. — General patronage.

Fighting Bill (W. S. P. C), with Wil-
liam Fairbanks. — Patrons are well pleased
with this series and star. Looks like they
were going over big. — J. J. Hartlove.
Fairyland theatre, Baltimore, Md. —
Neighborhood patronage.

Mid-Channel (Equity), with Clara
Kimball Young. — Clara better start com-
ing back soon. This is nothing to rave
over. — A. L. Picker, Rex theatre, Iron-
wood, Mich. — Neighborhood patronage.

Mid-Channel (Equity), with Clara
Kimball Young. — Very good for ladies.
Attractive gowns and society background.
Pleased. Primarily for high-class pat-
ronage.— W. D. Van Derburgh, Broadway
theatre, Statesville, N C. — Small town
patronage.

When Dawn Came, vDierker), with a
special cast. — For genuine appeal and
dramatic force, we surely award this the
blue ribbon. It is one of the best inde-
pendent features wc have ever played,
and our patrons back up this statement
If you live in a Catholic community it
will pay you to secure it. As a K. C.
benefit with us it proved a tremendous
success and was publicly endorsed from
the pulpit. — Harry M. Palmer, Liberty
theatre. Washington, Ind. — General pa-
tronage.

Smiling All the Way, (D. N. Schwab)
with David Butler. — A clean little com-
edy drama. Don't be afraid of Butler
He will please all. A very good story
well acted. The right kind of stuff.
Learns us to use means at our disposal
and not wait for a cinch. — G. L. Kirby,
Elk theatre, Longview, Tex. — Small town
patronage.

Fighting Bill, (W. S. P. C.) with Wil-
liam Fairbanks. — First one of the series

118

EXHIBITORS HERALD

July 2, 1921

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures Ycu Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title . . .

Star

Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

and it went over good. This subject was
full of pep and action and dandy paper.
— C. F. Crawford, Gem theatre, Washing-
ton, D. C. — Transient patronage.

God's Gold, (Pinnacle) with Neal Hart.
— I have played lots of specials that did
not please my patrons as well as this did.
— E. Saunders, Palace theatre, Harvard,
111. — General patronage.

The Unfortunate Sex, (Gersten) with
Frances Edmond and George Larkin. —
In my opinion this is a great picture.
It has the settings, the cast, the story,
action and leads to a nice climax. Stood
them out at every show. Exhibitors
book this picture. — Henry Denny, Strand
theatre, Chelsea, Mass.

Fickle Women, (D. N. Schwab) with
David Butler. — Clever comedy-drama. A
dandy for American Legion benefit at-
traction. Business fair. — Ernest G. Wel-
don, Jewel theatre, Rusk, Tex. — Small
town patronage.

Fighting Bill (W. S. P. C), with Wil-
liam Fairbanks. — Played three days to ca-
pacity. Wonderful paper that will pull
them. A good box office attraction. —
Milton Caplon, Clover theatre, Baltimore,
Md. — Transient patronage.

Madonnas and Men, (Jans) with a spe-
cial cast. — Big business. Must be sens-
ibly exploited. — S. H. Borisky, York
theatre, Chattanooga, Tenn. — Neighbor-
hood patronage.

Serials

Daredevil Jack, (Pathe) with Jack
Dempsey.— Am sorry these were not 25
episodes instead of 15. — W. C. Mac-
Naughton, Virginia theatre, Washington,
D. C. — Transient patronage.

Miracles of the Jungle, (Selig) with a
special cast. — I ran the first episode Sat-
urday, and it has improved my receipts
100 per cent. — B. Feldman, Wyckoff thea-
tre, Brooklyn, N. Y. — Neighborhood
patronage.

The Son of Tarzan, (National) with a
special cast. — Started off fine, but busi-
ness has fallen off 30 per cent. — Joe Wil-
liams, Cozy theatre. Checotah Okla. —
Neighborhood patronage.

The Lost City, (Warner Bros.) with
Juanita Hansen. — On episode 12 and has
fallen off 50 per cent. Nothing to it.
When I put it on after the feature half
of the patrons get up and leave. It
started off good, but — . — A. G. Miller.
Miller theatre, Atkinson, Nebr. — Neigh
borhood patronage.

The Third Eye, (Pathe) with Warner
Oland. — Did not draw for me. No one
seemed to like it. — D. B. Follett, Sta -
theatre, Gibsonburg, O. — Neighborhood
patronage.

King of the Circus (Universal), with
Fddie Polo. — Holding up fairly good.
Some episodes pull 'em back for more.
Others tame. — F. E. Sabin, Majestic thea-
tre. Eureka, Mont. — Neighborhood pat-
ronage.

The Son of Tarzan (National), with a
special cast. — Playing the fifth and hold-
ing up good. Patrons like this one. A
box office attraction for any theatre. —
S. K. Hendricks, Dixie theatre. Glade
Springs, Ter.n. — Neighborhood patronage.

Ruth of the Rockies (Pathe), with Ruth
Roland. — Very good serial. Played to
capacity business. Star well liked here.
— W. L. O. Fisher, Star theatre, Fred-
erick, Md. — Transient patronage.

King of the Circus (Universal), with
Eddie Polo. — On the tenth episode and
it sure is a money getter. One of the
best I ever ran. I. I'. Sanderson. Strand
theatre, Winchester, Va. — Transient pat-
ronage.

The Son of Tarzan, (National), with a

special cast. — On second spisode and do-
ing fine business. Very good subject —
E. J. Walton, Rivoli theatre, Ybor City
Fla. — Neighborhood patronage.

King of the Circus, (Universal), with
Eddie Polo. — Do not book this one. No
good. Too much like his previous one. —
S. C. Clayman, Yale theatre, Bartlesville,
Okla.

The Tiger Band, (Warner Bros.), with
Helen Holmes. — This is the poorest serial
I ever ran. The first episode showed to
more than ten times as many patrons as
did the last. — Dr. W. W. Wertenberger,
Empress theatre, St. Joseph, Mo. —
Transient patronage.

Ruth of the Rockies, (Pathe), with
Ruth Roland. — On the eleventh episode.
Holding up good. Star draws well. Best
serial star in the business. — E. B. John-
son, Shamrock theatre, Memphis, Tenn.
— Neighborhood patronage.

Ruth of the Rockies, (Pathe), with
Ruth Roland. — Just finished and held up
fine. Like the star very much. — E. J.
Walton, Rivoli theatre, Ybor City, Fla.
— Neighborhood patronage.

Short Subjects

High and Dry, (Educational) with
Johnnie Adams. — One of the best com-
edies I ever ran. Mermaids from Educa-
tional are great. — G. G. Bandy, Rex thea-
tre, Hutchinson, Minn. — Small town pat-
ronage.

Teacher's Pet, (Goldwyn), with John-
nie Jones. — Good mild, clean comedy.
Good for any occasion. — Phillip Rand,
Rex theatre, Salmon, Idaho. — Small town
patronage.

The Skipper's Scheme, (First National)
with a special cast. — These comedies
bring a few giggles but no good laughs.
They are all right added on to a pro-
gram but not advertised. — A. L. Picker,
Rex theatre, lronwood, Mich. — Neighbor-
hood patronage.

Nick Carter Series, (Pioneer) with a
special cast. — If you want a good two
reel- detective series consisting of 15
episodes, book this one. They sure are
interesting. — B. Feldman, Wyckoff thea-
tre, Brooklyn, N. Y. — Neighborhood pat-
ronage.

Torchy Comedies, (Educational) with
Johnny Hines. — Going over far above
average. — W. L. Beebe, Opera House,
Manito, 111. — Small town patronage.

Rolin Comedies, (Pathe). — The late
comedies with Snub Pollard and Eddie
Boland show much improvement over
their predecessors. — Chancellor Bros.,
Dreamland, theatre. Arcanum, O. — Neigh-
borhood patronage.

Kiss Me Caroline, (Educational), with
Bobby Vernon. — Excellent comedy. Lots
of fun in it. — Alvin S. Frank, Jewel thea-
tre, Lafayette, Colo.

Nonsense, (Educational), with a spe-
cial cast. — This is one of the comedies
that people who do not like comedy like.
It's a dandy. — E. Saunders, Palace thea-
tre, Harvard, 111. — General patronage.

The Kid's Pal, (Universal), with
Brownie. — Found this to be a dandy com-
edy. Brownie always good. Clever dog.
Good work. Keep it up. — William
Thacher, Royal theatre, Salina, Kans.

Torchy Comedies, (Educational) with
Johnny Hines. — These Torchy comedies
are entertaining and well liked here. —
Chancellor Bros., Dreamland theatre,
Arcanum, O. — Neighbovnood patronage.

Torchy's Millions, (Educational), with
Johnny Hines. — Just fair. — Alvin S.
Frank, Jewel theatre, Lafayette, Colo.

July 2, 1921

EXHIBITORS HERALD

119

Announcing a New Eastman Product

Eastman Positive Film

WITH TINTED BASE

The tint in the print is put there by the manu-
facturer—the film base is impregnated with color.

Seven colors are now available — amber, blue, green, orange,
pink, red and yellow.

And there is no advance in price over regular Eastman
Positive Film.

All Eastman Film, tinted or untinted,
is identified by the words "Eastman"
"Kodak" stencilled in the film margin.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

120 EXHIBITORS HERALD July 2, 1921

PROGRESS

A REVOLUTIONARY IMPROVEMENT

POWER'S G. E.
HIGH INTENSITY ARC LAMP

NOW IN PRACTICAL OPERATION AT THE

CENTRAL THEATRE. BROADWAY, 47th ST., NEW YORK

ON EXHIBITION

Room 507, Produce Exchange Building

MINNEAPOLIS :: JUNE 27-29, 1921

AN ASTONISHING INCREASE IN LIGHT—

A REMARKABLE DECREASE IN CURRENT COSTS

AND A PRACTICAL PROJECTION IMPROVEMENT—

SECURED THROUGH USING

POWER'S G. E.
HIGH INTENSITY ARC LAMP

NICHOLAS POWER COMPANY

INCORPORATED

EDWARD EAR l_. President

Ninety Gold St, New Yoric, N.Y.

THEATRE EQUIPMENT

Equipment

Progress

Synchronized Scenario music
is making rapid headway
throughout the country. Many
of the larger theatres are now
using the prepared scores and
have voiced enthusiastic praise
of the service.

Synchronized is a success
because it fills a long felt want.
It is not a hit or miss proposi-
tion but an efficient well or-
ganized proposition with the
backing of responsible men
who fully recognize the exhib-
itor's needs in this respect.

The best available talent the
country affords in a musical
way has been retained to pre-
pare the scores and arrange-
ments have been made which
permit the preparation of the
musical score far enough in
advance that it may be re-
leased simultaneous with first
showings of the productions of
all the larger companies.

Another strong point is that
the so-called little fellow has
not been overlooked. The
service is available to the
house which has only a piano
player just as it is to the thea-
tre which requires music for
a full orchestra.

Something new every day.
The Service Products com-
pany of Oakland, California,
announces the manufacture
and marketing of a drip pan for
Powers projectors. Drip pans
of this type heretofore were
usually the makeshift of the
operator himself. It ought to
meet with favor.

* * *

Sun Light Arc has opened
up a new field of endeavor —
that of theatre exterior illum-
ination. So well have the early
installations been received that
the company is now swamped
with orders and inquiries.

Twenty-Five Manufacturers in
New York Ventilation Exhibit

Show Is Open to Public and Will Be Under Way
All This Week—Various Types of Fans on
Display and in Operation

Twenty-five of the leading manufac-
turers of ventilating equipment are taking
part in the ventilation show which opened
this week at the Irving Place showroom
of the New York Edison company. Prac-
tically every type of air conditioning ap-
paratus is on exhibit and all the equip-
ment is shown in operation.

It is considered by those back of the
project that the exhibit will go a long
way toward familiarizing the public with
the possibilities of proper ventilation
and at the same time acquaint theatre-
goers with the efforts the exhibitors are
making toward their comfort.

Big Attendance Pleases

Early attendance at the function is in-
dicative of the public's interest in this sort
of thing and a number of the companies
placing exhibits, it is said, have indicated*
their belief that similar exhibits in the
larger cities of the country would be of
distinct benefit.

No admission is charged. The public
is admitted free during the hoursTTie ex-
hibition is open— from 9 a. m. to 6 p. m.

In point of ventilation the motion pic-
ture industry is far ahead of the theatre
which houses the spoken drama. This is
due, it is pointed out, to the fact that
many of the picture houses keep open
the year around and in order to retain
summer business it was found absolutely
essential to have proper ventilation.

In addition to this, ventilation has al-
ways been a prominent feature of the
motion picture theatre. In many in-
stances it has formed an integral part
of the exhibitor's advertising campaign
to attract patrons to his house.

Representatives on Hand

Representatives of the various fan and
ventilating companies were on hand to
explain in detail the various types of
equipment and the uses for which they
were designed.

Fans of various types make up a large
part of the display, and one of them,
twelve feet in diameter, is the largest
ever operated in New York. This huge
fan, is intended for theatre or restaurant
use. It is equipped with thirty blades,
weights 2360 pounds without the motor,
and is driven at the rate of 125 revolu-
tions ner minute by a fifteen horsepower
motor"; displacing 150,000 cubic feet of
air per minute. In contrast with this
creator of a minature typhoon, is an
eight-inch fan for home use.

Many Types Shown

Fans for removing acid fumes in labo-
ratories, industrial dust and dirt in fac-
tories stale air in offices, gasoline fumes

in garages, and cooking odors in the
home will also be shown. Air condi-
tioning machines for maintaining the
right percentage of humidity will also
be in operation.

The exposition will be under way all
this week and from early indications it
will be the success its sponsors hoped for
it.

Accept as Directors

Of Music Association

(Special to Exhibitors Herald)

NEW YORK CITY.— Following are
those who have accepted as members of
the board of directors of the Association
of Motion Picture Musical Interests:

Ernst Lus, Loew Enterprises, New York;
Phi! Gleichman, Broadway Strand, Detroit; Mau-
rice Barr, Saenger Amusement Company, New
Orleans; Harold B. Franklin, Shea Amusement
Company, Buffalo; Mrs. A. F. Oberndorfer,
General Women's Clubs, Chicago; H. S. Kraft,
New York Concert League; Mrs. A. K. Bendix,
Bendix Music Bureau, New York; Nathaniel
Finston, Tivoli theatre, Chicago; j. C. Flinn,
Famous Players-Lasky Corporation, New York;
Hermann Irrion, Steinway & Sons, New York;
Scott Buhrman, American organist, New York;
O. G. Sonneck, G. Schirmer, Inc., New York;
Charles K. Harris, Harris Music Company, New
York; E. R. Voight, Boston Music Company,
Boston; J. G. Estey, Estey Organ Company,
Brattleboro. Vt.; Aldcrofft, Music Industrial
Chamber of Commerce.

SUN-LIGHT ANNOUNCES

MODEL 24 PRICE LOWER

The Sun-Light Arc Company an-
nounces a cut in price on its 24-inch
Studio Model and in addition state that
the new models now being built will be
turned out at a bed rock minimum. The
new price affects the United States only.

"Because of the huge world demand
and the present market and labor con-
ditions," the statement reads, "coupled
with the increased production facilities
afforded us in the operation of our new
factory. Sun-Light Arc lamps, 24 inch
Studio Model can now be obtained at the
new list price.

"Furthermore, because of these condi-
tions, the new models now being built
will be turned out at a bedrock minimum
of cost, and the new units of the various
models will be placed on the market at
exceedingly attractive prices. Complete
announcement concerning these will be
made at an early date."

122

EXHIBITORS HERALD

July 2, 1921

Display Arc Lamp at Meeting

Power Markets Apparatus
for Accurately Controlling
the Speed of the Projector

A. V. Birkholm, sales manager of Nich-
olas Power Company, will give the first
national demonstration of the Power's G.
E. High Intensity Arc Lamp during the
convention of the Motion Picture Thea-
tre Owners of America at Minneapolis
and also will give the first national dem-
onstration of the new Power's Governor
Type Mechanical Speed Control.

The Company admits that it has not
been satisfied for some time with the
speed control in use and now takes great
satisfaction in putting in the hands of
the projectionist a piece of controlling
apparatus by means of which he may
control accurately the speed of the pro-
jector. By a slight adjustment of the
control lever he may reduce or increase
the mechanism speed to any predeter-
mined time within the limits of 40 crank
turns to 100 crank turns per minute.
Accuracy Is Claimed

Nicholas Power Company claims for
the new governor type speed control ab-
solute accuracy in adjustment so that it
is possible to vary the crank speed by
any fraction of one revolution per minute
within the limits already mentioned.

Projectionists and managers will agree
that a device of this kind is a necessity
where a predetermined schedule must
be accurately followed in the project on
room. By the use of Power's Speed In-
dicator in connection with the new me-
chanical control all difficulty regarding
the proper timing of the picture is elim-
inated.

By referring to the dial of the indica-
tor and making the necessary adjust-
ments to the regulator of the control the

picture may be projected at exactly so
many feet a minute and a given number
of minutes for 1,000 feet to be consumed.
Construction Is Simple
The new device is simple in construc-
tion and all moving parts revolve upon
one common shaft. This shaft in turn is
free to rotate in its bearings so that the
least possible amount of friction is pres-
ent in any part of the apparatus. The
control is operated between three Norma
thrust bearings, each having a thrust
capacity of 200 pounds a square inch.
These bearings were adopted in order to
eliminate any possible danger of binding
or breaking of the balls in the race.

The control is operated by a compres-
sion spring and governor, the spring
acting^ to bring two discs in a fixed rela-
tion with each other, similar to that of
an automobile clutch, while the governor
balls tend to separate the discs and exert
a counter-pressure upon the springs, al-
lowing only that much speed in the con-
trol which may be transmitted by the
difference between the spring, pressure
and the governor weights.

Reaches Speed Immediately
By the use of this design it is possible
to set the control lever at any given
point, say 70 or 80 cianks a minute, and
by simply throwing in the motor switch
the machine will practically instantane-
ously reach the speed for which the con-
trol is set.

Another fact which will prove of in-
terest to communities troubled with fluc-
tuating voltage is that this new Power's
Speed Control is arranged so that a drop
in voltage up to 40 volts does not affect
the speed of the mechanism even though
the motor would under these conditions
slow down considerably. The figures
given are for 110 volt service, but on 220
volt service a cons derably larger drop-
in voltage can be accommodated without
changing the speed of the mechanism.

The large picture shows Power's G. E. High
Intensity Arc Lamp, while the smaller picture
is a view of the company's new speed control.

Modern Organs Have
Better Tonal Effect

INSTRUMENT ON MARKET
TODAY HAS GREATER
VARIETY AND NUM-
BER OF STOPS

With the making of better pictures,
there is a noticeable improvement in
the musical backgrounds and scenarios
now being provided in the better class
of motion picture houses. Particularly
is this becoming evident in the installa-
tion of finer organs, containing a greater
variety and number of stops, better archi-
tectural placing, and a decided improve-
ment in the character of the music
resulting from this combination.

Many of the earlier organs, like many
of the earlier pictures were only tem-
porary makeshifts, and had little to com-
mend themselves, outside of the "effects"
and "slap stick" innovations. Their days
were necessarily limited. The American
audience always demands progress, and a
reflection of this awakening is clearly
noticeable in a decided improvement in
the music.

Wonderful, colorful pipe organs, with
all their wealth of orchestral color, and
the volume and grandeur of the giant
cathedral instruments now are displac-
ing the cruder, less responsive units.
These new installations, infinitely su-
perior, because of their numerous true
voices, stops that represent not the
counterfeit tones or combination of horns,
clarinets, strings and harps, but the real
quality and tonal purity of the instru-
ments themselves, place at the disposal
of the organist a perfect medium with
which he may paint with exact harmony
the varying emotional backgrounds that
modern pictorial portrayal requires. Box
office receipts are showing that these in-
vestments in better music are profitable.

A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit.

Efficiency that costs nothing.
Installed without closing.

Inquire, HANSEN VACANT SEAT INDICATOR CO.

536 Central Building, Seattle, Washington

July 2, 1921

EXHIBITORS HERALD

123

There is no projection
machine made that is
better in material and
workmanship than the
American Projectoscope.
It is not a toy or a make-
shift, but a genuine pro-
jecting machine made to
meet the demands of
business.

Hand drive or motor
drive. Can be reversed
to repeat any portion of
the film without rewind-
ing entire reel. Any
frame can be shown as a
still without injury to
film or danger of fire.

Directed by the Officers
of the pioneer in motion
picture making, —

The American Film Co.

Proved a
Success by the
Studio Test

The real test of a Portable Projector is in
the Studio, where it is used for cutting negatives,
editing titles and reviewing complete prints.
For this work the Projector must equal or
beat the work of the big machines used by
exhibitors — must show clear, sharp, f lickerless pictures.

For this work — showing its supreme merit — no
other Portable Projector is so popular in studios as

The American
Projectoscope

"The Portable Motion Picture Project-
ing Machine Without an Apology"

Some Studio Users

Universal Film Manufacturing Co.
Fox Studios
Metro Studios
American Film Co., Inc.
Art Film Studios
Rothacker Film Mfg. Co
Christie Film Corp.
Camel Film Co.

Jack MacCullough Film Studios

Eagle Film Corporation

Cine-Art Motion Picture Producers

Pioneer Film Co.

Pyramid Film Co.

Industrial & Domestic Film Co.

Romell Motion Picture Co.

Eastman Kodak Company

American Projecting Company

Samuel S. Hutchinson, President

6271 Broadway Chicago

(1635)

124

EXHIBITORS HERALD

July 2, 1921

NEWMAN GETS CONTRACT
FOR MACOMB PLAYHOUSE

Company Also Will Install Brass
Work in Ohio, Kansas and
Florida Theatres

Newman Manufacturing Company of
Cincinnati, O., has been awarded the con-
tract for the brass work on the Macomb
theatre at Mt. Clemens, Mich. Schott
Brothers and Weber are building the
house.

In the contract are included the velour
covered ropes for the lobby, all necessary
brass door hardware and four special
poster frames.

The popular statuary bronze finish has
been specified for the frame and brass
work.

Other contracts awarded to the New-
man company follow: Newk's theatre,
Burlington, Kan., sidewalk canopy, col-
lapsible gates and box office grille work;
Royal theatre, St. Marys, O., brass poster
frames; New Frolic theatre, Jacksonville,
Fla., brass ticket office railing; Empire
theatre, Mobile, Ala., complete installa-
tion of brass railings, and Wilkerson-
Lyons Enterprises, Vincennes, Ind.,
brass one-sheet frames and ticket office
railing.

EDWARD EARLE NOW WITH
AFRICAN FILM COMPANY

That the superiority of the American
cameraman is world-famed is again evi-
denced by the engagement of Edward
Earle, pioneer cinematographer, by the
African Film Corporation, Johannesburg,
South Africa.

Mr. Earle is in supervision of the light-
ings, sets and camera work for the ex-
tensive production in which the corpora-
tion with which he is allied is now en-
gaged.

Beginning his enviable record as an ex-
pert cinematographer more than fifteen
years ago with the Lubin Manufacturing
Company, Mr. Earle has successively
added to his record of camera successes
with the productions of the "Barrier,"
"Bar Sinister," "Sign Invisible," "Calibre
38," "Troop Train," "Beggar in Purple,"
"Lohoma" and "Sherry," which was the
last production which he made before his
departure for South Africa.

Mr. Earle advises from his far-away
station that he has just completed work
on the first African Film Corporation
production of Sir Rider Haggard's work,
"Swallow." His numerous friends in the
industry are anxiously awaiting the show-
ing of his latest production and are free
to predict that it will add more fame to
that which has already been enjoyed by
Mr. Earle.

NEW THEATRES

Fort Madison, la.— A new theatre, the
management of which has been offered
to Waldo Ebinger of the Orpheum, is to
be erected here.

Hudson Falls, N. Y. — Cohoes Amuse-
ment Company will build a theatre in
Park place.

Cedarhurst, N. Y.' — A company headed
by Lloyd Craft will erect a theatre at
Central and Columbia avenues.

REMODELING

Streator, 111. — Work of remodeling the
Majestic theatre is under way. A new
organ, seats and ventilating system will
be installed. It is estimated that the cost
of remodeling will reach $80,000.

Macon, Ga. — Criterion Company is re-
modeling a building at 414 Cherry street
for use as a motion picture theatre. J. A.
Flournoy, a member of the company, an-
nounces that the theatre will be opened
in the autumn.

Valparaiso, Ind. — The Lightcap build-
ing is being converted into a 'motion pic-
ture theatre.

Adrian, Mich. — The Croswell theatre is
to be remodeled at a cost of $65,000.
*

Sioux City, la. — A new ventilating sys-
tem will be installed in the Model theatre
during the time it is being remodeled.
*

Norborne, Mo. — Mrs. H. M. Goodson
has installed a new ventilating system in
the Royal theatre.

Chicago Houses Install

Peerless Arc Controls

Peerless Automatic Arc Controls have
been installed in virtually every new the-
atre opened in Chicago in the past
eighteen months, according to J. E. Mc-
Auley Manufacturing Company, 34 North
Jefferson street, Chicago, manufacturers
of the control.

The company also reports that many
of the larger theatres throughout the
country and in Canada have installed
these devices to insure perfect projec-
tion. A shipment of twenty-eight Peer-
less Arc Controls to Cuba is reported.

SKINNER-STEERE MERGE

Increased Business in Organ Field
Necessitated Combination of
Two Companies

Theatre managers and organists are
advised that Skinner Organ Company
of Boston, Mass., has purchased and con-
solidated with it Steere Organ Company
of Westfield, Mass. Although both of
these companies have for a number of
years produced a high class product, the
business of Skinner Organ Company in-
creased to such an extent that expansion
was necessary.

The Steere plant will operate at capac-
ity as a unit of Skinner Organ Company,
the entire personnel continuing with the
same responsibilities as before.

DAN BARTON TO ATTEND
MINNEAPOLIS MEETING

Dan Barton of the Bartola Musical
Instrument Company, who has been
spending a few days at the factory in
Oshkosh, Wis., will be an interested
visitor in Minneapolis during the con-
vention of the Motion Picture Theatre
Owners. Mr. Barton will motor to the
Minnesota city in his new Stutz.

No let-up in business for his company
is reported by Mr. Barton, who declared
that he would not take the time off ex-
cept for a gathering of exhibitors.

It is possible that a number of Bartola
representatives will accompany Mr. Bar-
ton and remain in Minneapolis during the
time the convention is in session.

RIVIERA'S NEW POLICY

The Riviera Music Company of Chi-
cago, in a recent announcement, state
that in the future they will specialize in
numbers semi-classic, and high-class bal-
lads.

"We believe in the future," said Mr.
Tenney, president of the Riviera Music
company, "that songs of the better type,
containing real sentiment and high-class
music will appeal to the public. It is
our intention to publish selections of this
type during the coming season and our
numbers are to be extensively pushed
through trade paper and special newspa-
per campaigns in the nineteen principal
cities."

The Riviera company does not collect
the music tax.

Streator, 111. — R. C. Williams will build
the new Park theatre in North Vermil-
lion street. Construction will begin on
July 15.

NESCO ORGANS

PARIS :: :: :: FRANCE

Office soon to open in New York City, U. S. A.

July 2, 1921

EXHIBITORS HERALD

125

ARGUS

Exclusive

SIMPLEX DISTRIBUTORS

In Illinois and Indiana

OUR NEW SERVICE ORGANIZATION

WELCOMES THE

EXHIBITORS OF ILLINOIS AND INDIANA

TO OUR NEW STORE AND WAREHOUSE

906 S. WABASH AVE.

Specialists
In Complete

Theatre
Equipment

RGUS

COMPLETE THEATRE EQUIPIEM

A Repair-Shop
Fully Equipped

In Charge of
Master Mechanics
To Rebuild

Simplex
Projectors

THE ARGUS ENTERPRISES, INC.

906 South Wabash Ave. Telephone Harrison 1035 Chicago, 111.

EVERY SUPPLY FOR THE THEATRE EXCEPT THE FILM

What Makes Us Grow?

Why — dependable service to
satisfied customers who know
when they buy COLUMBIA
TICKETS — printed to your
order — that they receive the
best that superior skill, ex-
perience and modern
methods can produce — and
at the time promised.

10,000 $ 6.00 200,000 $ 32.00

20,000 7.00 250,000 39.00

30,000 8.00 300,000 46.00

50,000 11.00 500,000 74.00

100,000 18.00 1,000,000 140.00

Each Change of Wording or Price, $2.00

COLUMBIA PRINTING CO.

Founded 1892

1633 N. Halsted St.
CHICAGO

NEWMAN

A symbol of quality,
and a positive guaran-
tee of superior service.

A name that stands
for honestly construct-
ed fixtures — "Built
for permanence.

A buy-word for a line
possessing rare merit;
up-to-the-minute and
thoroughly practical
theatre equipment.

We have been recognized for 39 years as manufac-
turers of the best in fixtures:

POSTER FRAMES— PHOTO CABINETS
BRASS RAILINGS
TICKET CHOPPERS— DOOR HARDWARE— TICKET BOOTHS

Ask the nearest equipment dealer,
or Write for catalog "H"

THE NEWMAN MANUFACTURING CO.

SYCAMORE NEAR EIGHTH CINCINNATI, OHIO

Mid-West Branch— 68 W. Washington St., Chicago, III.

126

EXHIBITORS HERALD

July 2, 1921

Synchronized for Mastbaum

Big Philadelphia Circuit to
Use Score in All Houses
— "Dream Street" First
Feature.

Prominent among the many contracts
received by the Synchronized Scenario
Music Co: of 64 East Jackson Blvd.,
Chicago, during the past week for
Synchronized Music Service is one from
the Stanley Mastbaum circuit, rated
among America's leading exhibitors. Both
the Victoria and Imperial theatres of
their Philadelphia chain are using Syn-
chronized Music Scores for D. W. Grif-
fifth's latest production, "Dream Street"
for which a score has been prepared for
regular release to all users of these
popular scores.

"Music is a moral law. It gives wings
to the mind and flight to the imagina-
tion," said M. J. Mintz, sales manger in
addressing a gathering of exhibitors.
"When it is properly synchronized with
action on the screen, it even gives a
charm to sadness. The orchestra has
become indispensable in the motion pic-
ture theatre. Wise exhibitors know this.
Others stand in their own light. Just
as surely as an audience looks for quality
in the film offering, so do they also seek
the highest type of entertainment from
the musical end of the program.

What Service Means

"Synchronized music scores, a develop-
ment in motion picture musical accom-
paniments, are destined to take their
rightful place on the programs of many
of the country's greatest theatres.

"You gentlemen should be glad to avail
yourselves of the opportunity to secure

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

DESK SPACE for rent, office room and ship-
ping facilities. Suitable for motion picture film
and theatrical business. 730 South Wabash Ave-
nue, first floor, Chicago.

IF YOU WANT to lease or sell moving picture
theatre address Lock Drawer "A," Keithsburg,
III. Give full particulars.

such a service as our branch exchanges
in 16 key cities of the United States are
now able to offer you. It was inevitable
that it should come. With a staff- of
scorers prominent among whom are Car!
Edouarde, Erno Rapee, Hugo Reisenfeld,
James C. Bradford, and Joseph Carl
Breil. the very best scores will be a cer-
tainty as surely these men who are the
world's premier presentation artists,
many of them guiding as they do the
musical destinies of great temples of
the motion picture, are capable of turning
out a brand of scores not often used in
your houses. And I do not say this with
injustice to your own leaders.

Aid to Leaders

"Your leaders should welcome the com-
ing of synchronized scores. They do not
rob the leader of this individuality. On
the contrary they lend a greater dignity
to his work and make him more con-
tented with it. Through the use of these
scores the leader is able to devote his
time to playing, and conducting. After
all that is his particular calling. That is
his art and Synchronized Music Scores
makes it possible for him to devote the
major part of his time to his work.

"Our library is so comprehensive that
melodies once used need not be repeated
for many, many months unless they abso-
lutely fit a certain scene in a picture."

EQUIPS EVANSVILLE HOUSE

The Indianapolis office of the Exhibit-
ors Supply company reports the sale of
complete equipment to the new Liberty-
theatre at- Evansville. Ind. Included in
the list of equipment is a brace of Sim-
plex machines, a double 70 G. E. motor
generator set, crystal bead screen, 2-3
unit ticket selling machines, one million
printed tickets, two ticket choppers.

«rK CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special t rafessioosl
discounts on UNIVFRSALS.

famedlat* delivery OD all modala. DaBrt..
DaFranne. Pathe aDd minr othera demoD-
atratedTn oar abowroom. Send for oar com
alete catalog at once, frae on request

BASS CAMERA COMPANY

Dept. H, 109 N. Oearborn St., Chicago, in.

The Only Way

My process of conservation
of new films and effective
renovating assures the
exhibitor a film in perfect
condition to his patronage.
Increased earnings to
exhibitor and producer.

A. TEITEL
804 So. Wabash Are., CHICAGO

MORE PIPES INCREASE
ORGAN'S EFFECTIVENESS

Musical directors of motion picture
theatres point out that the "let-down"
in the musical continuity of a perform-
ance, which results at the time the or-
chestra ceases to play, and the organ
takes up the theme, results from the
lack of stop resources from which the
small motion picture pipe organ suf-
fers. The remedy for this, say those
managers who are cutting their musical
overhead by a wider use of the pipe
organ, is the installation of a more re-
sourceful instrument, one containing a
larger number of pipes of greater
variety and volume, thereby giving to
the organist the opportunity of dove-
tailing his music with that of the sym-
phony orchestra in such a way that when
the latter ceases there will be no notice-
able diminution in the volume, quality
or grandeur of the rendition.

HUB ELECTRIC AT PAGEANT

The Hub Electric company well known
to theatres of the middle west because
of its electric sign installations and other
equipment, will have charge of all the
electric work done on the Municipal Pier,
Chicago, in preparation for that city's
Pageant of Progress Exposition.

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ga.

Largest Independent Film Exchange South

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty

Office and Laboratory, 428 Camp St., New Orleans

Cable Address: \\ illemfilm

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cablet "Velasquin"

Avenida de Belgica 43, Havana, Cuba

"LA-INTERNACIONAL CINEMATOGRAFICA"

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Beat Exhibitor* in Cuba

EKclumiom Cuban Right* for All "Union Italian" Production*

P. O. Boa 1314 «_.,.„_ i-..u_ CaWe "Pelicula

Mavana, Cuba

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana. Cuba

CABLE: "CEGETEO"

July 2, 1921

EXHIBITORS HERALD

127

The Peerless

Automatic Arc Control

"The H'atch Dog of the Arc"

Today — in the projection rooms of most of
America s finest theatres, Peerless Automatic
arc controls are used exclusively.

They maintain the kind of screen illumination
You have ALWAYS wanted — ALL the time.
That's another reason why there are more
Peerless Arc Controls in daily use than all
other makes combined.

Write for circular

THE J. E. McAULEY MFG. CO.

32 North Jefferson St.

CHICAGO, ILL.

THE TIVOLI

Another Installation by the

HubElectricOdmim

2219-29 W. Grand Avenue
CHICAGO

Manufacturers

Electric
Curtain
Operators
Aisle Lights
Switch and
Panel Boards
Color Effects

Iron Clad Aisle
Light

You will find ourequip-
ment in all high-grade
theatres

Theatre Signs and Attraction Boards

Dealers' Attention

We are pleased to announce that we
are now receiving daily shipments of
Esco Wite Lite Condensers, which are
especially ground for us in France.

Through national and direct-by-mail
advertising, it is our intention to make
Esco Wite Lite Condensers the most
popular on the market.

Before long, you no doubt will receive
numerous inquiries for Esco Wite Lite
Condensers and it will be a decided
advantage to you to be the first in
your territory to have these Condensers
in stock.

Write TODAY for Dealers' Prices.

Exhibitors Supply Company Inc.

MILffl AUKJEE ST. LOUIS MINNEAPOLIS

133 Second Street 3316 Lindell Boulevard Produce Exchange Bldg.

INDIANAPOLIS CHICAGO
128 \\est Ohio Street 845 South Wabash Avenue

128

EXHIBITORS HERALD

July 2, 1921

The Wilart

Professional Camera

Well Known Throughout the World as Best
Fitted for Every Photographic Possibility

MM!

SOLD DIRECT TO THE USER

WILART INSTRUMENT COMPANY, INC.

NEW ROCHELLE, N. Y.

OIL DRIP PAN FOR

POWER'S PROJECTORS

A heavily nickeled pressed steel oil pan, will fit any
Powers Projector Head. Lengthens the life of the
machine. Keeps the magazine, film, stand and floor
free from oil. Eliminates motor and speed control
troubles. A necessity in every properly equipped
operating room. PRICE $3.00 each.

FOR SALE BY ALL DEALERS

SERVICE PRODUCTS CO., Inc.

1536 Franklin St. Oakland, California

DEALERS, WRITE FOR OUR PROPOSITION

ILLINOIS e INDIANA EXHIBITORS

WILL FIND US IN OUR
NEW AND COMMODIOUS
OFFICES FULLY EQUIP-
PED TO CARE FOR
YOUR EVERY WANT

CENTRAL THEATRE SUPPLIES

CHAS. KAMP GEO. W. RANSLEY

30 East Eighth St. CHICAGO, ILL.

TO CHICAGO'S FINEST
PROJECTION ROOMS

Retail and
Wholesale
Motion Picture
Supplies and
Accessories.

II7ITH the opening of
our TWO new pro-
jection rooms we are
furnishing to the film
trade of Chicago the
most modern, the best
equipped and the most
comfortable projection
rooms in the United
States.

/\UR equipment is the
^ finest and the latest
type of Powers Camera-
graphs and our projec-
tion is a credit to the
pictures you are show-
ing.

Two projection rooms
— showings when
you want the m
and how you want
them.

S. E. SCHAFFER &ca

Motion Picture Supplies & Accessories
24-26 E. 8th St. CHICAGO

A special Service
Dept. will be
maintained for
installing Powers
Cameragraphs
and to insure
satisfaction to
its users.

Starting July 1st we
will distribute in III.,
Ind., Eastern Mo., and
Ky.

POWERS

CAMERAGRAPHS

July 2, 1921

EXHIBITO

RS HERALD

129

No denying-

the carbonj arc is best for
moving[picture projection, and

Columbia Projector Carbons —
lead the field because of their

hright white light,
steadiness and lack
of noise at the arc

NATIONAL
CARBON COMPANY

Incorporated
CLEVELAND, OHIO SAN FRANCISCO, CALIF.

Canadian National Carbon Co., Limited, Toronto

SPENCER STEEL ORGOBLO,

the most dependable organ blower,
the result of 28 years specializing.

Write for console catalogue.

The Spencer Turbine Company

HARTFORD, CONN.

Winners of highest awards at Jamestown
and Panama- Pacific Expositions.

The Man

Who Knows How —

EQUIP YOUR THEATRE
FROM TOP TO BOTTOM

Sole Agents in Illinois and Indiana
for the

SIMPLEX PROJECTORS

IMPORTED
BIO

CARBONS

FULCO
ARC
CONTROLS

MARTIN
ROTARY
CONVERTERS

ANDERSON
DROP
LIGHTS

COMPLETE AND FULL LINE OF
UP-TO-DATE SUPPLIES AT ALL
TIMES.

MIDWEST THEATRE SUPPLY CO.

JACK WILLIAMS, Mgr.
Telephone Har. 4438 9 East 7th St.

Chicago

We have equipped more Theatres in
Chicago than all the other
supply houses combined.

EXHIBITORS HERALD

July 2, 1921

"IF IT'S BIG WE HAVE IT!"

(AN IDEPENDENT EXCHANGE)

MONROE SALISBURY and JANE NOVAK

"THE BARBARIAN

(A SIX-PART SPECIAL)
GAIL KANE and THURSTON HALL

— IN —

"EMPTY ARMS"

(A SIX-PART SPECIAL)

MARGUERITE NAMARA and RODOLPHE VALENTINO

"STOLEN MOMENTS"

(A SIX-PART SPECIAL)

THE FAMOUS "NICK CARTER" SERIES

EACH ONE A COMPLETE STORY IN TWO REELS

12 NEW BILLY WEST 2 REEL COMEDIES

RELEASED ONE EACH MONTH

810 South OH~HVJ17170 1711 KJt Telephones

Wabash Avenue ST 1 1 X H, Hi £V ST ILilVl Harrison 8157-8158

CORPORATION OF ILLINOIS

CLYDE E. ELLIOTT, President

ILLINOIS INDIANA WISCONSIN

CHICAGO TRADE EVENTS

Schaffer's Projection
Room Well Equipped

New Addition to Chicago's
Film Rialto Is Credit
to Business

With the opening of the S. E. Schaffer
and Company's double projection room at
24 East Eighth street, which took place
June 13, Chicago has one of the finest,
best equipped and most comfortable show
rooms in America.

The Schaffer projection room is pro-
vided with two fire-proof projection
booths and two Gold Fibre screens, 110
leather upholstered chairs and is cool and
well ventilated. A battery of the latest
Powers projection machines is used. Mr.
Schaffer having recently been made ex-
clusive distributor for this popular make
of projectors in this territory. Schaffer
& Company also handle the Gold Fibre
screens. The projection booths are said
to be the most complete and up-to-date in
the country and would do credit to any
theatre large or small.

Besides maintaining a public projection
room where pictures can be shown at any
hour, Schaffer & Company has opened a
new theatre supply department and is
prepared to supply the film trade with ev-
erything in the line of theatre equipment,
from chairs to carbons.

A separate department will be main-
tained, managed by a competent me-
chanic, to handle the service end of the
Powers projectors in this territory.

Mr. Schaffer is a well known figure in
Chicago film circles, having had many
years experience as an operator both in
Pittsburgh and Chicago. He opened the
first projection room for Vitagraph in the
College building in 1908 and conducted it
up to the time he -was forced to move
from the down-town district a few

months ago, along with the other film
concerns.

His new double storeroom on Eighth
street was visited by hundreds of exhibi-
tors and exchangemen during the open-
ing week. He has expended $10,000 in
remodeling and equipping his new quar-
ters and is now prepared to meet the de-
mands of theatre men to the smallest de-
tail.

Greiver Announces New
List of Features Which
His Company Will Offer

Si Greiver, head of Greiver Productions,
which is distributing feature productions
in Illinois and Indiana, has announced a
number of new features will soon be of-
fered to exhibitors. At the present time,
the sales force is concentrating on "Head-
in' Home," starring Babe Ruth.

The newly acquired pictures include:
"Whispering Shadows." starring Lucy
Cotton: "The Wakefield Case." starring
Herbert Rawlinson: "Dangerous Love."
starring Carol Hallaway: "The Eternal
Two." "The Fighter." "Partners." "Gloria
of Youth," "Love's Road" and "Adam
and Eve." Other pictures will be an-
nounced later.

"Hy" Smith Promoted by
Scenario Music Company

"Hy" Smith, who as salesman for the
Bushmint company secured more than
fifty contracts for Synchronized Music
scores from some of the most prominent
Illinois exhibitors, has been named re-
gional supervisor of sales for the middle
west district. He will make his offices
with the home office of the Synchronized
Scenario Music company in the Lyon and
Hcaly building. Chicago.

The Bushmint company has changed
its name to the Synchronized Music Com-
pany to more clearly tell the tale of its
service.

Chicago News Reel
Meets Wide Demand

Celebrated Players" Pleases
Theatres With Local
Events Service

Chicago theatre goers signified by ap-
plause and comment their welcome to the
Celebrated Players Screen News upon its
initial exhibition in theatres throughout
the city last w-eek. Demonstrations ob-
served in many theatres substantiate the
claim that there is a wide demand for an
exclusive city screen news.

Mayor Thompson's letter of endorse-
ment and Chief of Police Fitzmaurice's in-
spection of the new police band were ap-
plauded with great enthusiasm. Bryant
Washburn's visit to the school where he
was educated as a boy and the instruc-
tion and applicants for selection as
Pageant of Progress Queens were also
popular subjects.
' Comment was general to the effect that
a worthy innovation had been made by
the exhibitors using the reel, many pat-
rons expressing their approval of the new
program feature.

Friedman Buys Rights to
"The Black Panther's Cub"

J. L. Friedman, president of the Cele-
brated Players Film Corporation, has
purchased the northern Indiana, Illinois
and Wisconsin rights to "The Black
Panther's Cub." the spectacular W. K.
Ziegfeld production distributed by
Equity.

The cast in the picture is headed by
Florence Reed. Unusual posters, adver-
tising aids, accessories and press matter
will accompany the picture.

Three views of S. C. Schaffer & Co.'s new double projection room, on Eighth street, Chicago, opened Jum 13. Mr. Schaffer

is standing near centre machine. Powers projectors are used exclusively.

132

EXHIBITORS HERALD

July 2, 1921

♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦>♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

THE HOME OF FAVORITES

hAHlBl 1 UKb:

A bummer jolubon—

The Chicago office of Favorite Players

Buy pictures of

Film Corporation is now permanently

proven box office value

established at 726-732 South Wabash Ave.

featuring stars of dem-

in new and commodious quarters equipped

onstrated popularity.

with the most modern devices obtainable

Heat or counter attrac-

to promote the efficiency of our service to

tions do not keep

customers.

patrons from seeing

You are cordially invited to visit us at

their —

your earliest convenience

Favorite Players

FAVORITE PLAYERS FILM CORP

TRIANGLE PICTURES FAVORITE FEATURES

Featuring

Available

Norma Talmadge

Clara Kimball Young Productions

DoUglaS Fairbanks Rubye de Remer in

Constance Talmadge "The Way Women Love"

William S. Hart "Luxury"

Charles Ray

i-v i r\ l Montagu Love and Olive Tell in

Dorothy Dalton

Roy Stewart "The Wrong Woman"

Dorothy Gish

Holbrook Blinn in

Lillian G

ish "Power"

FAVORITE PLAYERS FILM CORPORATION

CHICAGO

726-732 S. Wabash Ave.

Indianapolis, Ind.

Milwaukee, Wis.

114 West Vernon St.

4th Floor, Toy BIdg.

2,1921 EXHIBITORS HERALD 133

Francis Ford an semary Thebv

Premier Stars of All Serials
Gives to trie Exhibitors of
Northern Illinois

15 Weeks of Sure Profit

With the Dominant Pulsating
apters of Louis Burston s
Greatest ana! Latest Offering

Tke Mystery of "13"

Every Episode Abounds in Thrilling
Mystery — Heroic Deeds — Dare-Devil
Stunts — with the Most Unusual Love
Story Ever Filmed.

A Serial You Can Advertise

ARRANGE DATES NOW

Unity Photoplays Co.

FRANK ZAMBRENO, President

808 South Wabash Ave.

Ch icago, in inois

134

EXHIBITORS HERALD

July 2, 1921

i CHICAGO PERSONALITIES

All aboard ! Step lively boys — that's it—
we're on our way to the big exhibitor con-
vention, Minneapolis bound. Here they
come. Louis Frank has Ad Powell, the
publicist supreme, doing the hundred in ten
Hat. Yep, Ad is now giving his attention
solely to the Schoenstadt theatre interests
and has the gang of Chi. editors pleading
for his "stuff."

* * *

Herbert Belford, sales manager for Pin-
nacle productions, arrived in the city, June
18, and reports conditions throughout the
east quite good. In fact the genial Herb
closed several very valuable franchises for
his company while east.

* * *

Another new car is now parking along
East Seventh street with Max Levey man-
ager of Kilmax Pictures, holding the igni-
tion keys. Those Jordans must be there,
this makes Max's second.

* * *

Jack Willis of Filmcraft trailer fame
put a nice one over for the Masonic orphan-
age, La Grange, III., the other day, through
the courtesy and cooperation of Fitzpatrick
& McElroy. The kiddies will enjoy the
Ford Weeklies, every week for the next
fifty-two weeks gratis.

* * *

George Armstrong, resident manager of
the Argus Enterprises, was royally enter-
tained June 14, commemorating another
birthday. Never mind — George is a mere
boy as years register even though acknowl-
edged a veteran in his particular line of
business enterprise.

By Mac

Rumors are about to the effect that an-
other cinema palace is to burst forth on
the "main drag'' of Valparaiso, Ind., in the
near future. G. G. Shauer Sons & Co. are
responsible and promise to give the natives
of this Hoosier metropolis a 1,500 seater,
second to none. C'mon, ye film reps, get
this lead on your calling list and stir things
up.

* * *

L. A. Rozelle, manager of the local
Metro exchange, has returned from his
home, Brentwood, Tenn., after attending
the funeral of his beloved mother, June 15.
Our sincere sympathy is with you in your
sad loss, Logan.

With the arrival of the Monarch The-
atre Supply on Film Row in the seven hun-
dred block, looks from where we sit, that
the Row has 'em all now, and take it from
us, the Windy City has SOME film colony.
Modestly understand, SECOND to none.

* * *

Jack Williams of the Mid-West The-
tre Supply informs us that the new Adams
theatre which opened June 18 was entirely
and completely equipped by his concern.
Makes another to Jack's long string of local
installations.

* * *

George and Harold Gollos of Gollos &
Gollos exchange expect big results from the
Illinois, Indiana and Wisconsin exhibitors
on their big pageant spectacle "The Wan-
dering Jew," featuring the celebrated
player, Joseph Schildkraut. This film
has nothing to do with the writings of

Eugene Sue, but has been adapted from the
famous stage production of Belasco & Er-
langer and shows a tremendous cast of over
ten thousand people.

* * *

Extra ! Extra ! Information leading to
the apprehension of the miscreant who col-
lided with the glass-top adorning the desk
of Ben Beadell, manager of the Associ-
ated Producer exchange, last week, will lift
a considerable flock of worry from Ben.
As yet, glass is selling at WAR prices.
Can't even murmur, we arrived just after
it occurred.

* -* *

The affable assistant manager, Al Gallas
of the Selznick exchange, Beau Brummel
of Film Row, is about to flare forth with
another flock of sartorial stirs, so keep your
eyes on the stroll. Rajah silks, panama
cloths, palm beach, and all that sort of
tropic raiment.

* * *

Charlie Pyle and Bob Lucas are a pair
of busy buddies these days. Both are doing
a road duet, covering a five-mile hike each
morn before breakfast. Keep it up, men.
On or about October you both should
weigh in at about one hundred and ninety.
Why not try golf? Plenty of opportunity
to take your minds off that five mile. Will
Bob please arise and announce, how much
longer the last mile is than the foist?

* * *

Gosh, most forgot ! Have you all been
up to visit Ike Van Ronkel in his new
suite at 732-736 South Wabash avenue.
The Favorite Players have one of the most
commodious offices on the Row and when
the final touch has been effected, will be
one of filmdom's show places.

Philadelphia, Pa.— William Steele &
Sons have been given a permit to erect
a theatre at Nineteenth and Chestnut
streets for Felt Brothers.

Is There Anything
New in Serials?

There is!

And Jack MacCullough will give
you the answer soon in a
forceful, interest-holding chapter
play, based on a novel which
attracted international atten-
tion, featuring

HERMINA FRANCE

and

STANLEY WHEYMAN

Now in course of production by

Jack MacCullough Studios

Producers of the Famous One-Reel Juveniles

(Studio Facilities for Rent)
1825-1831 W arren Avenue, Chicago

-II ■ 1 1 1 1 1 1 1 1 ! 1 1 f 1 1 f 1 1 f 1 1 1 1 1 1 ■ t ■ t f E 1 f 1 1 • I ■ f I ■ 1 1 1 1 1 1 1 1 1 ■ ■ 1 1 ■ 1 1 1 1 1 ■ 1 1 1 1 iiiHMIIIU

trailERS

Commercial
Motion Picture,
Progress
Pictures and
Family Film
Histories

Specializing
in Titles —
Plain
and

Decorative.

The Modern
Method of
Announcing
Coming
Attrations
in Motion
Picture
Theatres.

30 EAST EIGHTH STREET

TELEPHONE HARRISON 2278

CHICAGO, ILL. =

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We Offer to the Exhibitors

—of—

Illinois, Indiana and Wisconsin

"THE WANDERING JEW"

Featuring the Celebrated Actor

JOSEPH SCHILDKRAUT

An Elaborate Spectacle
With a Cast of 10,000 People

Also —

Many Other Features of Quality

GOLLOS & GOLLOS

806 So. Wabash Ave. CHICAGO, ILL.

EXHIBITORS

STUDIO

Supplement

IN the pages following
EXHIBITORS HERALD

offers its customary an-
nual recognition of the efforts
and ambitions of the men
and women who comprise the
personnel of the American
Studios. Wh atever may be
a person s connection with
the business his interest is
keen and vital m all that
concerns the Studio — the
mainspring of the industry.

Pathe

is proud to present

Rudyard Kipling's

world read story

Without Benefit of Clergy

Directed hyJamesYoung Produced by Robert Brunton
Supervised fa- Mr. Kipling by Randolph Lewis

r»

A picture that will grip
the hearts of all humanity;
a perfect story perfectly done.

m>®m

Two souls listen to the
drum beat of destiny; two
souls hear the call of the
East in the night.

What did the drum beat,
throbbing like their own
hearts, mean?

Everything or nothing!

TF Kipling had never written any other story than
this, he would still be one of the great authors
of the world.

If James Young never directed another picture,
"Without Benefit of Clergy" would proclaim him
a master.

If everyone of the greatest features that have ever
been made were wiped out, "Without Benefit of
Clergy" would, in itself, proclaim the greatness of
the art to future generations.

In its revelation of a wonderful love, in its amazing
power to move the human heart, in its intensity of
emotion, in its superb acting, its mysticism and its
colorful and perfect presentation, "Without Benefit
of Clergy" stands alone.

It is the screen's greatest triumph.

To every exhibitor

ATHE presents the superlative
offering of the year.

Rudyard Kipling is the world's
greatest living author, a man whose
works every school child knows, who
is read by everyone who reads.

"Without Benefit of Clergy" is one
of the most wonderfully appealing
love stories the world has ever seen ;
it is the story of two persons who
were as far apart in birth and train-
ing as the North and South poles — a
white man and a beautiful young
Hindu girl, yet who loved one an-
other with a perfect love.

In every detail of story, direction,

acting, production and universal ap-
peal the picture is perfect. In itself
it is a perfect answer to every critic
the screen has ever had.

It will play upon the heart strings of
your audiences; it will move them as
no picture has ever moved them be-
fore; it will bring them back again
and again to see it; it will establish
your house as the very temple of mo-
tion picture art.

With the presentation and exploita-
tion which it deserves, and for which
it presents unparalleled opportunities,
it will certainly surpass in receipts
any picture you have ever had in your
house. That is our honest belief.

tmpiete otory or iviinneapoiis convention

MACK
SENNETT

presents

BEN TURPI**

in a two-part comedy classic

* LOVES ,

OUTCAST

' # i initial starring Dehicie

;^^J Associated Producers Inc.

HOME OmCES 729 SEVENTH AVE. HEW TOBK CUT

1;
I!

vii, k MARTIN J. QU1CLEY. PUBLiS

' Published wtekly •« 417 St*'* Dearborn St., Chicago. Subscnftton, t*M

tkt Act of March 3. 1S79.

July 9, 1921

Carl Laemmle presents

Stuart 'Raton's

gjceat

UNIVERSAL
JEWEL

adapted by Luaea Hubbard
from Ediuma- Lev in- s Hovel

the Screens most Vfia^mficentXkirt

PR1SCILU

An what ITlai/Tlnee of tit
Chicago Tribune saijss

"01 wodxxcJw>.
you UM/ll rvo
soon, forget

"In 'REPUTATION/ to my way of thinking,
PRISCILLA DEAN makes her debut as a great emo-
tional actress. She shows flashes of real genius as a hrilliant
mother gone to the dogs, and as that mother s clean, clever and
beautiful daughter. Nobody ever made a dual role more 'dual.
The picture is well done from every angle — dominated as it is
from start to finish by the peculiar and sometimes uncanny
personality of the Star, it is a production that you will not
soon forget.

July 9. 1921

EXHIBITORS HERALD

7^ Most

Gsntury

GDmedles

V6nderdod

THERE never was anything surer than the* overwhelming
national popularity of this marvelously clever dog. Featured
always in clean, bright, snappy comedies that suit every
audience, BROWNIE, the CENTURY WONDER-DOG has
come to be one of the sure-fire attractions of the screen. It is
of this wonderful little pup that TURNER & DAHNKEN
say through Manager Castelle of San Francisco; "BROWNIE
is the best animal comedian in pictures."

See him show him in "PLAYMATES" and "PALS" with
BABY PEGGY MONTGOMERY, both recent releases. Play
him in his latest release "SOC I ETY DOGS," of which M. P.
World says: "An exhibitor showing this picture will be per-
forming a service to his patrons." Watch for "THREE
WISE BOOBS," soon to be released. The biggest house in
the land can't do any better than to show these Century
Comedies featuring BROWNIE, the Wonder-dog — a whole
show in himself.

RELEASED THROUGH UNIVERSAL

EXHIBITORS HERALD

July 9, 1921

Famous Players -Lasky British Producers Ltd.
present

u A DONALD CRISP PRODUCTION w

^Appearances"

IITERE'S a picture of such dramatic force and
-■■ power that it will strike home to everyone
in your community. It's the strongest kind
of drama, because it's built out of the real
concerns of life.

The notable cast is headed by David Powell
and Mary Glynne.

CI (paramount Q>idure

I \ j r iiIimM

JESSE L, LAS

PRE S E N TS

GLORIA J3WANSON

in ELINOR GLYN'S

THE GREAT
MOMENT"

he vivid drama of a soci-
ety girl with a gypsy's

heart, and the romantic ad-
ventures into which her un-
tamed nature led her.

Written especially by
Elinor Glyn, and personally
supervised by her.

Gorgeously and elaborate-
ly staged, as befits the first
starring vehicle of the girl
who won fame in Cecil B.
DeMille's productions.

With a notable cast in-
cluding Milton Sills.

Directed by Sam Wood
Scenario by Monte M. Katterjohn

GOLDWYN PRESENTS

for IQ2I - IQ22

A Reginald Barker Production

THE OLD NEST

RUPERT HUGHES'
Heart-Gripping Story of the Home

A Frank Lloyd Production

THE INVISIBLE POWER

By Charles Kenyon
The Drama of Life's Hidden Force

Gouverneur Morris'

ACE OF HEARTS

Directed by Wallace Worsley
The Gripping Tale of "The Man Who Lived Too Long''

TOM MOORE in

BEATING THE GAME

By Charles Kenyon Directed by Victor Schertzinger

The Story of a Crook Who Became Mayor
A Frank Lloyd Production

BETTY COMPSON in

FOR THOSE WE LOVE

By Perley Poore Sheehan Directed by Arthur Rosson

A Beautiful Story of a Great Devotion

RUPERT HUGHES'
DANGEROUS CURVE AHEAD

Directed by E. Mason Hopper
The Picture They've All Been Waiting For

Leroy Scott's Story of an Underworld Passion Flower

THE NIGHT ROSE

Directed by Wallace Worsley
WILL ROGERS in

DOUBLING FOR ROMEO

By Elmer Rice, Will Rogers and William Shakespeare
(one of these boys ivas famous)
Directed by Clarence Badger

A Frank Lloyd Production

THE GRIM COMEDIAN

By Rita Weiman
A Dramatic Tale of the Irony of Fate

The Adventures of an Amateur Vamp

ALL'S FAIR IN LOVE

Adapted from the Stage Success. "The Bridal Path"
By Thompson Buchanan Directed by E. Mason Hopper

A Frank Lloyd Production

THE MAN FROM LOST RIVER

By Katharine Newlin Burt
A Strong Story by the Author of "The Branding Iron"

BETTY COMPSON in

EVEN AS EVE

By Perley Poore Sheehan Dirrtted by Arthur Kosiun
A Glamorous Romance of the Ages

GOLDWYN
PICTURES

for the
season of

IQ2I - IQ22

/"jpO start its Fifth Year, Goldwyn offers an
advance list of Twenty-five Productions.

It is felt that among this number there are
motion pictures which will take rank with
the greatest contributions to screen art.

Taken as a group, Goldwyn believes that the
pictures listed in this brochure have never been
equalled by any producer at any time.

QOLDWYN Fifth Year productions will be
offered for rental to the exhibitor under
a flexible plan which is most simple and most
equitable.

Individual pictures may be booked, or a group
of pictures may be contracted for. And to pro-
vide the fullest measure of Protection to the
individual exhibitor, a limited number of fran-
chises for the season's output will be granted.

GOLDWYN PRESENTS
for 192,1 - 192,2,

^JpHE Goldwyn Franchises have been devised
at the request of hundreds of theatre
owners and managers who have felt that it would
be a most desirable advantage for them to possess
a corner on Goldwyn Service. The exhibitor is
guaranteed a number of worthwhile productions
at a price per picture that he can well afford to
pay.

N order that the dramatic fibre of each pro-
duction shall be the sole factor in the trans-
action, in each Goldwyn Exchange there will be
immediate screenings. These will enable the
exhibitor to see and appraise the product that he
will receive under the Goldwyn 1921-1922
Franchise.

gTARTING with September, every magazine
reader in the country will know Goldwyn's
biggest photoplays

Twenty-seven million people will be reached
by the thirty national magazines which carry
Goldwyn advertisements in double and single
pages.

Each Goldwyn resident manager will explain
further the unusual benefits of this unprecedent-
ed promotion program.

Q.OLDWYN tenders its thanks to the exhib-
itors of the world for their ready acceptance
of the past year's product which has been recog-
nized in all territories as the industry's strongest.

With the unswerving conviction that here is
the greatest of all Goldwyn presentations, we
offer the 1921-1922 photoplays.

_ Goldwyn Pictures Corporation

TOM MOORE in
FROM THE GROUND UP

By Rupert Hughes Directed by E. Mason Hopper

A Funnier Picture than "Hold Your Horses"

The Most Gigantic Spectacle of All Times

THEODORA

By Victorien Sardou

Mary Roberts Rinehart's
Story of Young Love and Laughter

THE GLORIOUS FOOL

Directed by E. Mason Hopper
Gabrielle D'Annunzio's

THE SHIP

Directed by His Son, Gabriellano
A Gigantic Spectacle of the Birth of a People

WILL ROGERS in

A POOR RELATION

By Edward E. Kidder Directed by Clarence Badger
From the Famous Sol Smith Russell Play

A Reginald Barker Production

THE POVERTY OF RICHES

By Leroy Scott
A Drama of Money and Marriage

A Great Drama of the Melting Pot

HUNGRY HEARTS

By Anzia Yezierska Directed by E. Mason Hopper

Hall Caine's

THE CHRISTIAN

One of the Greatest Stories Ever Told
The Story of a Crowd — A Study in Fear

THE SIN FLOOD

By Henning Berger Directed by Wallace Worsley

TOM MOORE in
THE MAN WITH TWO MOTHERS

By Alice Duer Miller Directed by Paul Bern

RUPERT HUGHES" Own Production

THE W"A LL FLOWER

Watch For It'
Personally directed by Rupert Hughes

A Powerful Drama of Marriage and Disillusion

GRAND LARCENY

By Albert Payson Terhune
Directed by Wallace Worsely

Alice Duer Miller's

SHE GOT WHAT SHE WANTED

Directed by E Mason Hopper

^.Adventures °f Tar z an Serial Sales Con

li Weiss Bros.

announces

Independent Buyers;

Uouhnow from experience
tlve tremendous drawing
power of Tar z an/
You known Elmo Lincoln -
the star of Tarzan of the
Apes" and "The Romance of
Tar z an 7

'Do ijou know what it means
to have a Tarzan serial
with Elmo Lincoln as the
star — 1 a serial jammed
with, urild^ animal thrills~
with a climax to every
episode that lifts uou
out of your seat ?

It means \jour opportun-
ity to become Independ-
ent " in the real sense of
the \x?ord.

•VENTURE

15 Electrify

Starring

ELlJlO

u9fie STATE I

THE TABZ/f

to ADVENTUR£S?rrA£2\

c/el Bryant 3271, Suite

g Episodes

NCOLN

UT MARKET

u:an

Produced by

Great Western Producing Co.

for

Numa Pictures Corp.

Picturized Prom tire
concluding chapters
of'The Return of Tarzan"
by

Edgar Rice Burroughs

:>F TARZAN S

IIHIAL SALES CORP.

f[ 1540 Broadway. N. T

In motion pictures men are as important as
the pictures they sell to the nation's theatre-
owners. We have placed out in the twenty
odd exchange centres of the industry the kind
of men you encounter in banks and the
greater industrial organizations of the coun-
try. We haven't an average or common
garden variety of "film man" in our entire
organization and we don't expect to have any.

It is worth a thousand times the money we
spend to advertise the character of the men
selected by us as our face-to-face representa-
tives with the exhibitors of the country. We
have sent our men, without introduction or
explanation, in to meet the bankers with
whom we do business in our exchange centres
and in every instance careful and observing
bankers have written: "Your manager is a
fine type of man."

Eugene Roth telegraphs from San Francisco,
saying: "Your manager is very popular in
this territory and a hundred per cent,
square shooter." Hundreds of exhibitors
writing or telegraphing "Good luck" have
wound up by saying: "you'll have it here
because of the man you have chosen in this
territory."

Pictures are important and we will have good
ones and big ones. But, even ahead of every-
thing else, this organization is built and
founded on men — strong, honest, powerful
men who are proud and not ashamed of the
business they are in; proud of the firm they
work for; proud of the directors and producers
whose pictures they sell; proud of the cus-
tomers to whom they sell and proud of their
own standing, as men, in the various territories.

F. B. WARREN

CORPORATION

1540 Broadway New York City

Z<XXXXXXAXXC£ OOOOOOOCCO

^|OR the season 1Q21-22 Realart Pictures
Corporation announces

May McAvoy

W onder Girl

in a series of dramatic photoplays carefully
selected to afford full scope to her brilliant
emotional povJers.

xccodcocccocxdcooccococxxxccocxj: ccooccccccc

AT McAVOY'S distinction is that
she can act; she has the quality of
vitality^; she is a histrionic vitamine,
and yet her acting is restrained and definite.
She gives an intensity to her emotional scenes
that electrifies them. Above all, she is genuine"
— was the xCay the New Yorf\ Times put it
on the morning after the Wonder Girl's triumph
in a pre-release shoeing of "A Private Scandal"
at the Rivoli Theatre, New York City.

Read w"hat some of the others say:

"Again little May McA\>oy wins her public
as the heroine of 'A Private Scandal' at the
Rivoli Theatre.'

— New York Telegram.

"She has justified all expectations."

— A'en> York Globe.

"It seems to me that May McAvoy belongs
in a constellation all her own."

— New York News.

"Miss McAv"o>> is a fresh blossom on the

tree of this season's y^oung actresses."

— Nen> York World.

July 9, 1921

EXHIBITORS HERALD

jma ems

MARY PICKFOBDS

new picture

"THROUGH THE BACK DOOR'

Direction buj Jack Pickford and Alfred^ £. Green
Scenario btj Marion Fairfax • Photography btj Charles Posher

UNITED ARTISTS CORPORATION

MARY DICKFOP.D • CHARLIE CHAPLIN • DOUGLAS FAIRBANKS' • D. W. GRfrFfiTH

HlttAM ADRAMS • PRESIDENT

EXHIBITORS HERALD

July 9, 1921

< LJ Q

H O U!

=J < a

^ j a

15 □

10 Q U

July 9, 1921

EXHIBITORS HERALD

MATUdSON LANG

DIG PRODUCTION

WITH ITS TREMENDOUS
MELODRAMA, ITS LIGHTS
AND COLORS AND SWIET
MOVING ACTION, OfTERS
AN IDEAL OPPORTUNITY
EOR LIVE VIRE EXPLOITA-
TION AND SALESMANSHIP.
STIMULATE YOUR BUSINESS
WITH THIS SENSATIONAL
PICTURE.

UNITED ARTISTS CORPORATION

MARY PICKFORD CHARLIE CHAPLIN

DOUGLAS FAIRBANKS D. W. GRIFFITH

HIRAM ABRAMS, PRESIDENT

14 EXHIBITORS HERALD July 9, 1921

Again

At a time when buyers of ad-
vertising are weighing values
with extreme care in an effort
to make every advertising
dollar return full value, it is
significant that —

Last week's issue of Exhibitors
Herald (July 2, 1921) printed a
greater volume of paid advertising
than any other motion picture
trade paper of corresponding date.

EXHIBITORS HERALD

°UAC

KSENNETT'S

COMEDIANS

IS HIS LATEST TWO - PART 'A.P." COMEDY FEATURE—

CALL A COP!

PERSONALLY" SUPERVISED BY MACIC SENNETT ~
a Joyotus trip Lo Happijianc^,

4 4 Call A Cop!" is the fastest two-
part comedy we have viewed in many
a day. It's a riot of action— and then
some! Marie Prevost, Eddie Gribbon,
George O'Hara, Jack Richardson and a
host of other fun-makers are in the cast.

D<3

HAZEL

AN "A. P." SPECIAL

Here is a production totally
different from the average
motion picture drama. It
is a story of love and devo-
tion and one that lends
itself to elaborate pictur-
ization and exploitation.
Incorporated in the pro-
duction are scenes that
afford special notice, in-
cluding both the artistic and
the highly dramatic inci-
dents that round out an
entertaining picture. The
cast, headed by Hazel
Dawn, is a notable one.
"Devotion" is an Asso-
ciated Producers special —
one that you cannot afford
to* pass up.

To Be Released July 24th

Associated Producers Inc.

HOME OFFICES' 729 SEVENTH AVE., NEW YORK CITY

DAWN

/k} ^A. (J. I3iirtier

Profits Satisfaction

"Devotion" is a big story
with a big, vital, theme.
Two sisters, one who mar-
ries for love — the other for
wealth and position — fur-
nish the basis upon which
this unusual story is pictur-
ized. i he episodes leading
up to, and following, the
marriage of the sisters, are
replete with romance,
dramatic action, and mys-
tery. Hence, "Devotion "
is a production that com-
bines eVer-g element that is
desired in a satisfying box-
office attraction — one that
will draw business and
please audiences.

Contract for this
Special Now!

Associated Producers Inc.

HOME OFFICES : 729 SEVENTH AVE., NEW YORK CITY

EXHIBITORS HERALD

July 9, 1921

ROBERT/ON - COLE

Presents

WILLIAM
CHRISTY ,
CABANNES

D-vcLWhCL oP the Hour

"LIVE AND
LET LIVE"

A production with a vJell-
balanced cast that presents a
•Oital problem of toda^ and
teems v?ith situations of keenest
human interest.

Hal Roach p vsents

Harold Lloyd

mongThose Present

DIRECTED BY

FRED NEWMEYER

Pafh#

PRODUCED BY

ROLIN FILM CO.

A STAR
WHO IS SOLD
IOO^ TO THE

PUBLIC!

Harold L/oyd IS 7

We know it. Anyone who is
familiar with the facts has to
admit it. Everyone who has
ever seen a Lloyd feature
comedy shown before a thea-
tre audience knows it!

How many stars, feature or
comedy, can you say that of?
Mighty few. The fingers of
one hand will enumerate them.
And time and again, in com-
petition with others of that
chosen few, Harold Lloyd has
proven the greater attraction !

"A whirlwind of laughter through
to the finish," says the Cleveland
Plain Dealer of one of the
Lloyds; "clean, wholesome, gen-
uine entertainment with laughs
in rapid succession," says the
Cleveland News of another; "in
competition with first class opera
in one house; a highly thought
of feature in another, Harold
Lloyd has packed my house at
8:30," says Wm. C. Mclntyre of
the Rose Theatre, Fayetteville,
N. C. ; "my patrons tell me that
they had rather see Harold Lloyd
than any other screen comedian
and I am in business to give them
what they want to see," says
John Thornton of the Liberty
Theatre, Electra, Texas; and we
have told you frequently what
the biggest exhibitors have said
of his pulling power.

Forget the length of the Lloyd
comedies. Rate Lloyd where
he belongs, at the top of the
topmost stars in the topmost
features!

Associated Exhibitors, Inc.

35 West 45th Street, New York
PATH! Distributors

HE PHOTOPLAY YOO CAN'T FORGET

»£G U S PAT O

IEWIS J. SELZNICK

presents

From MAX BRANDS Startling: Story

Direction of HENRY KOLKER

A MAGNIFICENT PRODUCTION

EXHIBITORS HERALD

July 9, 1921

36 Educational Branches

ALBANY, N. Y.
398 Broadway

ATLANTA, GA.

61 Walton Street

INDIANAPOLIS, IND.
9 West Market Street

KANSAS CITY, MO.

5th Fl. Film Ex. Bldg.

PHILADELPHIA, PA.
1309 Vine Street

PITTSBURGH, PA.
119 Ninth Street

BOSTON, MASS.

10 Piedmont Street

BUFFALO, N. Y.
327 Main Street

CALGARY, ALTA., CAN.
Elma Block

CHICAGO, ILL.

829 S. Wabash Ave.

CINCINNATI, OHIO

N. W. Cor. 7th & Main Sts.

CLEVELAND, OHIO
411 Film Building

DALLAS, TEXAS

2003* Main Street

DENVER, COLO.

1435 Champa Street

DES MOINES, IOWA
Hewitt Bldg.

DETROIT, MICH.

63 E. Elizabeth Street

KANSAS CITY, MO.
Film Exchange Bldg.

LOS ANGELES, CAL.

732 South Olive Street

LOUISVILLE, KY.

National Theatre Bldg-

MILWAUKEE, WIS.
501 Toy Bldg.

MINNEAPOLIS, MINN.
407 Loeb Arcade

MONTREAL, QUE., CAN.
437 Bleury Street

NEW HAVEN, CONN.
1 28 Meadow Street

NEW ORLEANS, LA.
415 Dryades Street

NEW YORK, N. Y.

729 Seventh Avenue

OMAHA, NEB.

IW'1. Farnum Street

SALT LAKE CITY
Utah

ST. JOHN, N. B., CAN.
87 Union Street

ST. LOUIS, MO.

3319 Locust Street

SAN FRANCISCO, CAL.

168 Golden Gate Avenue

SEATTLE, WASH.

308 Virginia Street

TORONTO, ONT., CAN.
21 Dundas Street, E.

VANCOUVER, B. C, CAN.
Leigh Spencer Bldg.

WASHINGTON, D. C.
916 G. Street, N. W.

WINNIPEG, MAN., CAN.
Robinson Block

LONDON, ENG.

76 Wardour W. 1.

EDUCATIONAL FILM EXCHANGES, Inc.

E. W. HAMMONS, President

EXECUTIVE OFFICES: NEW YORK, N. Y.
Penn Terminal Building
170 Seventh Avenue

July 9, 1921

EXHIBITORS HERALD

Educational has Kept Faith

EDUCATIONAL promised to have its own distribution in
every key center within one year. That promise was
made good in seven months. There are thirty-six Educational
Exchanges operating today.

Educational promised Super Specials in terms sounding
like the usual superlatives too familiar to exhibitors, — "The
Race of the Age" was "an epoch-marking event in the motion
picture industry." "Lyman H. Howe's Ride on a Runaway
Train" just released is another example of Educational's right
to the term "special."

Educational promised comedies of sustained high quality
throughout a year's releases !

Right now — exhibitors are selecting from six distinct types
of Educational Comedies, each of which is the best of its
kind. For their new year, Educational will offer more than
twice as many, all equaling their high standard.

Educational didn't have to promise the best scenics and
travel pictures — its product in this short subject field has long
been without rivals.

Educational now also releases the best News Weekly offered
nationally to exhibitors. This news service started January
30th, enabling every exhibitor in America to make complete
programs from Educational product— with the sole exception
of features.

AND — Educational is a neutral distributing agency, organ-
ized for service to producer and exhibitor alike. Educational
has always and will always keep faith.

osmopolilan production ~ 1

249,000 People See This "live
One" In Nine New York
Houses In One Week.

Why Play "Dead Ones"?

"The Wild Goose" the Great Divorce Problem Supe
Feature Lifted Nine Big New York City Theatres Oi
Of The Summer Slump This Week.

The Keith-Proctor-Moss Circuit has nine big Nev
York City theatres to fill. When the summer slumi
sets in they have a real problem to solve. The ei
hibitor who has one house to think about has a "cincK
compared to this high priced big house circuit.

Because real hits always have and always will g
the money, they staged

Cosmopolitan Production Week

in these nine big New York City theatres - - June 20h
to June 26th, featuring "The Wild Goose."

Its Ct Cparamounl Qiclure

Presented 6y Famous Players -Lasky Corporation

(osmopolitan production ~

The Keith-Proctor-Moss office reports that more than 249,000 people
ve seen these Cosmopolitan Pictures in these theatres this week.

And remember "The Wild Goose" had previously drawn

i New York, at the Rialto, a 1929 seat house, in one week — in summer
>eather, competing with baseball, bathing, amusement parks and other
citdoor attractions.

Don't "throw up the sponge," if your business is off — don't say to your-
j;lf — "Well it's summer." Do what the big New York showmen — those
vho have a really big "house nut" to work against, do. Stage a Cosmopol-
i an Production Week. Play "Live Ones." Play

a* Wild Goose

Directed by Albert Capellani, who directed "The Inside of the Cup."
Story by Gouverneur Morris — read by a million people in Hearst's Magazine.
Scenario by Donnah Darrell.
I Scenery and settings by the famous Cosmopolitan Scenic Staff under the direction of Joseph Urban.

Its CtCparamountQidura

osmopolilan production

Why Play "Dead Ones"?

70,000 People in Less than 3 weeks

That's What "The Woman God Changed" Drew at Moss' Broadway,
New York. And That Was After Two Weeks' Run at the Rivoli and Rialto,

June 13, 1921. international Film Service Co.. inc.

Mr. Geo. B. Van Cleve,
co International Film Co.,
127th St., & 2nd Avenue,
New York City, N. Y.

Dear Sir:

It is my pleasure to notify you that for the first time
since the Broadway Theatre began its policy of combining
B. F. Keith vaudeville with a feature photoplay, a film is
to be retained for a second week. The picture thus hon-
ored is your production, "The Woman God Changed,"
and the exceptional favor which it found with our audi-
ences during the entire week of June 6th literally compels
us to hold over this stirring drama.

I know it will interest you to learn that in view of
the really phenomenal business brought by "The Woman
God Changed," we have already decided to give the
picture a third week if we can possibly do so. Previous
contracts may intervene, but we shall bend every effort
to satisfy what is so clearly the public demand for this
strikingly original production.

Once again Cosmopolitan Films have demonstrated
their extraordinary ability to provide the theatre with a
universally popular photoplay. We congratulate ourselves
upon having obtained "The Woman God Changed" for
the Broadway Theatre, and congratulate your studios upon
having made it.

Yours very truly,
(Signed) B. S. MOSS.

WILLIAM KANDOLPH HEARST, PRESIDENT

Cosmopolitan Productions

127tk STREET at SECOND AVENUE
NEW YORK CITY

OFFICE OF
THE VICE PRESIDENT
AMD

GENERAL MANAGER

June 18, 1921.

B. S. Moss, Esq.,

President, Greater New York Vaudeville

Theatres Corp.,
1564 Broadway,
New York City.
My Dear Mr. Moss:

Thank you very much for your letter of June 13
and the congratulations you extend to us on our products
"The Woman God Changed."

Mr. Hearst is sparing no time and no expense
make the best in motion picture dramas, and I can assti
you that recognition of this picture from you as an auth<
ity in the theatre-owning business is deeply appreciate

Mr. Hearst is not making motion pictures purely i
financial returns; he is exemplifying in them the ideals
the screen that he has exemplified in his many newspap
and magazines.

I thank you in the name of Mr. Hearst and this co
pany for this tribute to our efforts.

Yours very truly,

GEO. B. VAN CLEVE

Box office profits have led Mr. Moss to hold this hit a third week at the Moss* Broz ■
way. And remember the Rivoli and the Rialto banked $39,079.25 from "The Woman Gd
Changed" in a week's run each, before it played at the Moss house.

You'll Never Beat the Attendance Slump by Playing "Dead Ones." Play Ti«
Known Money-Maker and Get Big Sure Money.

Its Q, f paramount Q>icture

^ Presented 6y famous Players- Las ky Corporation ""^fl |

Why Play "Dead Ones" ?

Read Sid Grauman's Telegram. Everyone Knows He Doesn't
Hand Out Bunk Telegrams — He's a "Straight Shooter."

CLASS DF SERVICE

SYMBOL

Day letter

Blue

Night Message

Nile

Nlqht Letter

N L

II none dI these three symbols
appears after the check (number ol
words) this Is a telearam. Other-
wis* its character Is indicated by the
symbol appearing after the check.

UNION
AM

NEWCOMB CARLTON. PRESIDENT, GEORGE W. E. ATKINS, FIRST VJCB-PRMIDBMT

CLASS OF SERVICE SYMBOL

Day letter

Might Message

Night Letter

Blue

Nite

N L

II none ol these three symbols
appears alter the check (number ol
words) this is a telegram. Other-
wiseits character is indicated by the
symbol appearing alter the check.

RECEIVED AT

1921 JUN 16 PM 10 17

C144GS 75

LOSANGELES CALIF 1C

COSMOPOLITAN PRODUCTIONS 127 TH ST ON 2ND AVE NEWYORK NT
THE COSMOPOLITAN PRODUCTION THE ROMAN GOD CHANGED IS IN MY OPINION
A ONE HUNDRED PERCENT PICTURE AND A BOX OFFICE ATTRACTION FROM EVERY
ANGLE STOP IT HAS A TREMENDUOUS APPEAL TO BOTH MEN AND 7/OMSN STOP I
HAVE BOOZED THE WOMAN GOD CHANGED FOR AN INDEFINITE RUN AT GRAUMANS
HI ALTO STOP THE MOUTH TO MOUTH ADVERTISING IS FILLING ALL PERFORMANCES
TO CAPACITY STOP EXHIBITORS BOOKING THIS PRODUCTION NEED NOT WORRY
ABOUT BOX OFFICE RETURNS

SID GRAUMAN. (CRAUMAN'S RIALTO)

Follow Sid Grauman's Judgment and Put

Ue Woman God Changed'

In Your House Now

Story by Donn Byrne a million people read it in Hearst's

Magazine.

Scenery and settings by the famous Cosmopolitan Scenic
Staff under the direction of Joseph Urban.

Scenario by Doty Hobart.

Directed by Robert G. Vignola.

Cast headed by Seena Owen and E. K. Lincoln.

Its (2 (Paramount picture

Presented 5y Famous Players- Las ky Corporation

26 EXHIBITORS HERALD July 9, 1921

NOW PLAYING AT THE

New York Hippodrome

Malcolm Strauss9 Master Motion Picture

"The Twice Born Woman"

Scenario by Eva Unsell and Malcolm Strauss

A stupendous production depicting
the deeply interesting life story of
Mary Magdalene ::::::

WIRE NOW FOR TERRITORY

SONORA FILMS CORPORATION

Home Office: 729 7th Avenue, N. Y.
Tel. Bryant 8316

July 9, 1921

EXHIBITORS HERALD

WHAT THE CRITICS SAY

NOTABLY
DONE!!

STRIKING
EFFECTS!!

HUMAN!!
WILL APPEAL
TO ALL!!

GREAT
STORY!!

RESOURCES
OF

THREE

CONTINENTS!!

PRETENTIOUS!!

GREATEST

DRAMA

OF ALL TIMES!!

A "HIP"
TRIUMPH!!

REVERENTLY
TREATED!!

CHARM
OF

REALITY!!

FILM OF

ARTISTIC

BEAUTY!!

Robert G. Welsh, Evening Telegram:

"Naturally, the big Hippodrome lends itself admirably to motion pictures.
* * * But the picture itself is very beautiful and abounds in notably excel-
lent scenes, big animated crowds and vivid character delineations." "A
picture de luxe."

Stephen Rathbun, Evening Sun:

"Good taste and discretion mark the course of the picture throughout. * * *
Done with a keen eye to the picturesque. * * * Unusually fine and uniform
photography, considering that this picture was taken in the United States,
Egypt, Palestine and Southern France and consumed many months in the
making. * * * Striking effects are achieved!

Charles Darnton, Evening World;

" 'The Twice Born Woman' is an attraction that will appeal to all. * * *
The scenes incidental to the story are gorgeous.

"There is an appeal that disregards creed. Story and lesson are universal
in human life and these characters and their emotions are duplicated today
and will be tomorrow!"

John McMahon, Evening Journal:

"Relates with sincerity and fine instinct that greatest tale of woman's sin,
repentance and atonement!!"

C. Allen, Herald:

"A transcendant success! * * * Has the interest that has attached to the
scarlet woman throughout the ages. * * * The resources of three continents
were called into play!!"

Hariette Under hill, Tribune:

"Everyone connected with this pretentious production has been conscientious
and painstaking."

Journal of Commerce:

"Not propaganda of any kind — the greatest drama of all time!"
Louella 0. Parsons, Morning Telegraph:

"Those who come to New York with the avowed purpose of seeing the
Aquarium and the Hippodrome may now feel just as well satisfied with
their visit to the big city and their 'Hip' as if one of Charles Dillingham's
famous revues were in full sway!"

/. O. Spearing, Times:

"It is easy to see what Mr. Strauss has tried to do. He has sought to get
away from the picture that is all motion, action, action, action without
meaning. And for his efforts he deserves credit! He has not used the
Magdalene story to show how the shimmey was danced in 30 A. D. * * * The
best authenticated tradition * * * Treated reverently!"

Alison Smith, Evening Globe:

"Covers area enough geographically to need all the space offered by the
huge Hippodrome. * * * Charm of reality!"

tLVening Mail:

"Imposing sets, picturing lofty castles, and magnificient temples, and upon
which a fortune was spent, are found in practically every scene. The lavish-
ness of its sets in full keeping with the reputation the theatre has built for
the size of its stage scenes!"

EXHIBITORS HERALD

July 9, 1921

E. J. Weisfeldt, Strand Theatre, Milwaukee, is finding
no trouble in breaking box-office records because he plays First
National pictures. THAT'S ANOTHER REASON WHY

■ I

Hherell be a Franchise every where

Associated First National
Pictures, Inc., Endorses
Jackie Coogan in "Peck's
Bad Boy" as One of the
Biggest Clean-Ups of the
Year.

Irving Lesser presents

Jackie Coogan

"The Kid" in

Peck's Bad Boy

(1921 Model)

By arrangement with Warner Bros.
Written and Directed by Sam Wood

Sub-titles by Irvin S. Cobb

A FIRST NATIONAL ATTRACTION

July 9, 1921 EXHIBITORS HERALD 29

i Walter M. Powers, Colonial Theatre, Albany, N. Y.,
a Franchise Holder tchose audiences are delighted with First
National Attractions. THATS ANOTHER REASON WHY

V\70ULDN'T it jar you if you had wooed
' ▼ and won a girl and had led your bride to
the altar, to have Wife No. 1 butt in, and stop
the wedding? Now, wouldn't it? And some
wives are just that unreasonable, as

Constance Talmadge

will show you in

"Wedding Bells"

It's great for hot weather! They'll laugh 'till
their sides ache with the winsome comedienne
in these comically ridiculous situations.

Presented by Joseph M. Schenck; adapted by Zelda
Crosby from Salisbury Field's play; a Chet Withey
production; photographed by Oliver T. Marsh; Tech.
Director Willard M. Reineck.

A FIRST NATIONAL ATTRACTION

EXHIBITORS HERALD

July 9, 1921

W. A. Partello, Opera House, Mansfield, Ohio,

Is packing his houses and making money With First National
Franchise pictures. THAT'S ANOTHER REASON WHY

fyhereVI be a Franchise £wryu^&ere

"It's a Work of Art'

That's what the Los Angeles Times says
of "Trust Your Wife" and continuing:

"A unusually good production and a
remarkably interesting story with a ca-
pable cast. Every new picture in which
Katherine MacDonald appears gives
proof of her steady advance in the art
of the actor. Her acting, as well as her
beauty, get her pictures over."

The Los Angeles Examiner says:

"Katherine MacDonald is radiantly
beautiful. She never fails to be at her
best in, this picture."

Speaking of

KATHERINE
MACDONALD

The American Beauty, in

"Trust Your Wife"

Presented by the Katherine MacDonald
Pictures Corporation, B. P. Schulberg,
President; a screen story by J. A. Barry
and Gerald C. Duffy; based on the stage
play, "Conscience." by H. S. Sheldon;
directed by J. A. Barry.

A FIRST NATIONAL ATTRACTION

• ISSUE OF »
July 9th, 1921

1921 Will Reward Filters

By MARTIN J. QUIGLEY

f~\ XE of America's great newspapers, The
Chicago Tribune, adopted as a slogan for its
business operations for the current year the fol-
lowing: 1921 WILL REWARD FIGHTERS.

Consideration of business conditions today,
in the motion picture industry and elsewhere,
make plain that there was excellent judgment
and foresight in the selection of The Tribune's
slogan. It is apparent that those responsible
for this slogan had a clear vision of the trend
of affairs in the world of business and, further,
that they realized that conditions were creating
a situation which could only be properly mas-
tered by the fighting spirit.

It appears to us that a little sane and ser-
ious consideration of the slogan, 'T921 Will Re-
ward Fighters," is just what the motion picture
industry in all its branches needs at this time.
* * *

T"' HE attitude of a great number of exhibitors
during recent weeks has been of a character
that will reflect no credit upon them. Instead
of fighting, they have practically quit. One in-
stance of a thoroughly wrong attitude came to
our notice recently in which the exhibitor in the
face of difficult conditions not only did not main-
tain a fighting spirit but sat back calmly and
advanced the absurd theory that the recent de-
crease in attendance, beyond that attributable
to the Summer season, was due to the fact that
the public had lost interest in motion pictures — a
theory which is equally as ridiculous as the con-
tention that the moon is made of green cheese.

In many respects the policies of this industry
always have and probably always will be deter-
mined in the offices of the producers and distrib-
utors. The deplorable lack of aggressiveness
that has characterized the attitude of various
producers and distributors during recent months
now appears to have infected various sections
of the exhibition branch, resulting in a condition
that threatens stagnation of the business until

relief automatically arrives in the form of the
customary renewal of the public interest in the
theatre with the approach of the Autumn sea-
son.

While the absence of the proper fighting
spirit doubtlessly may be charged up in some
degree to all the branches of the business it is
nevertheless a fact that many producers and
distributors', with wails of pessimism and dire
predictions for the future, have weakened the
spirit of exhibitors. Ill-advised and unreason-
able retrenchments have contributed their quota
toward creating a spirit in various quarters of
the industry that may be likened to the atmos-
phere surrounding a vanquished army going
into retreat.

T) ESSIMISM is contagious and there has been
an epidemic of it — and all without a vestige
of reason or logic. Exhibitors, for instance,
who have just experienced four years of a pros-
perity greater than they ever dreamed of, have
suddenly, in the face of a few days of limited
patronage, become panic-stricken. Salesmen
who are the personal links between their com-
panies and the exhibitors have been permitted to
go about preaching a gospel of disaster. And
all of this has created a condition which sug-
gests that an appropriate emblem for the indus-
try at this time might be a white feather.

The situation would be quickly and effec-
tually relieved if it were realized that there is
nothing in the existing condition — excepting
only the usual decrease in attendance due to the
Summer season — that cannot be mastered by
aggressive management. The only real test of
showmanship is to be able to develop business
in the face of difficulties. The fighting individ-
ual and the fighting organization will find this
year rich in rewards.

The Tribune is right: 1921 WILL RE-
WARD FIGHTERS.

EXHIBITORS HERALD

July 9, 1921

JWARTIN J. QJJIGLEY
PUBLISHER/ ZP EDITOR

Published every Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 417 Sooth
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

I. os Angreles Office: 6372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $2.00 a
year; Canada, $3.50 a year; Foreign
Countries (Postpaid), $4.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII July 9, 1921 No. 2

The case of Germany at this time
should be considered apart from the
general subject of the importation
of foreign films. The authorities in
Germany have placed an embargo
on the importation into that country
of all foreign film, including Amer-
ican product. Such arbitrary ac-
tion, if persisted in, can and should
be met with only one response :
that is, the exclusion of German
product until such a time as a
policy of reasonable reciprocity is
adopted.

* * *

The German territory and the
other territory dominated by that
country represent to the American

producer an opportunity for prac-
tically an additional ten percent of
revenue. If the American product
is of sufficient quality to merit at-
tention in those territories, as it
certainly is, then it should be per-
mitted entrance. If such a policy
cannot be quickly negotiated, then
it behooves the American trade to
insist upon it by means of the ex-
clusion of German product or the
product of any other country that
refuses the admission of American
pictures.

* * *

The American trade should re-
main committed to an open door
policy throughout the world, ex-
cepting only in instances where the
principle of reciprocity is ignored.
Any film tariff that is levied should
be distinctly of a revenue character
and* in no way designed as an ex-
clusion measure. With such a pol-
icy in force the American industry
can look to every foreign country
for an open door to the picture of
quality.

* * *

A reversal of editorial viewpoint
on the part of the Chicago Tribune
with reference to legalized censor-
ship is noteworthy. For some time
editorial utterances of this power-
ful newspaper indicated a strong be-
lief in censorship. Recently, how-
ever, the viewpoint expressed is
that censorship offers no satisfactory
relief; that it introduces a series of
ills that are all its own. The new
viewpoint is doubtless the result of
sane and intelligent inquiry into the
subject. The conclusion arrived at
is the inevitable result of such in-
quiry.

Re -Takes

J. R. M.

Wow! Hurrah for the Eighth annual
convention!

'Twas some session, wasn't it?

The Blue Laws got a wallop!

So did old Censorship.

It was regular fighting weather.
*

Usually the Left-hand

Saw something original in a Metro
picture the other day. In "Fine Feath-
ers" the hero takes the w.k. revolver out
of the right-hand drawer to shoot the
villain.

Wouldn't you like to sit through sixty
reels of a German serial. Yes you would.

Sure Thing

We won't bet that Dempsey will
knock out Carpentier in six rounds but
we will bet that the news weeklies will
have a picture of President Harding
wearing his new sombrero.

More Tricky Stuff

What's this? Pat Dowling says Mr.
and Mrs. Oscar Christie are being con-
gratulated upon the arrival of six sturdy
children.. Oh — Oscar, is the Christie
trained duck.

Plotless and Thoughtless

Ted Taylor thinks Goldwyn has some-
thing new in a picture without a plot
We've seen lots of 'em, Ted, but the
companies didn't crow about it.

Poor Mark

Mark Larkin is busy writing a new
story about Douglas Fairbanks and Mary
Pickford contemplating a trip abroad.
Mark hopes they go this time, as the
press is becoming suspicious of his stuff.
*

Pennsylvania reformers have received
an impetus in their crusade against mo-
tion pictures. A hurricane wrecked a pic-
ture theatre in Johnstown and several
people were hurt.

Tough!

Those who are to participate in New
York's dry parade July 4, are said to be
training for the ordeal by going all day
without a drink.

Sessue Hayakawa sat on the bench
with a Chicago judge and got a close-up
view of one of our latest murder trials.
It is the open season for husbands in
Chi. and he probably thought he was
safer on the bench than outside.

Occasionally one sees rather striking
signs displayed before your cinema pal-
aces.

These for instance caught our eye
last week:

"What Women Will Do With Orches-
tra."

"What's a Wife Worth? 11 and 17
Cents. New prices"

"Back to Pre-war Prices Too Wise
Wives".

IN THIS

OF SPECIAL INTEREST

Public Rights I.rngue 43

ilunrtcrly Index to Ilevlows 01

NEWS OF THE WEEK

Complete Story of the Minneapolis

Convention 33

Ediientlonni Calls Convention In

Chicago for July 18 38

Arrest Wife of Inillnnn Exhibitor

Who \\ fit* Freed Kroni .lull 41

Movement AmtwiK Exhibitor* to

Mump tint < xirnlvnln 41

Illinola Exhibitor* Win nnil I, one In

I.ciclxlntlvc Klicht 38

Connecticut Exhibitor* A«k Veto for

!» 1'er Cent Tnx I. mm 38

ISSUE

North Carolina League Rc-Elects
Percy Well* PrcNident 39

IJcprciwilon Ih Only a State of Mind,
Say* Carl Laemmle 42

Full Announcement of Flrat Na-
tional 05

Annual Announcement of Goldwyn

Picture* »"

DEPARTMENTS

Homey Maklner Idea* 42

i:\lilhltorx Advertising 47

Letter* from llendcra 70

What the Picture DM for Me 73

Theatre Equipment 81

Chicago Trade Event* 85

(•tilde to Cnrrent rictiirea 88

July 9, 1921

EXHIBITORS HERALD

Exhibitor Organization Plans
To Enter Distributing Field

============= Independent Producers

Pledge Aid to Project

Result of
Election

Cohen, New
Griffin, Oak-
Mogler, St.

President — Sydney S.

York, N. Y*
Vice-President— C. C.

land, Cal.*
Vice-President — Joseph

Louis, Mo.
Vice-President — C. A. Lick, Ft. Smith,
Ark.

Vice-President — C. W. Gates, Aber-
deen, S. D.*
Treasurer— J. C. Putter, Detroit, Mich.
Recording Secretary — M. Von Praag,

Kansas City, Mo.*
Executive Secretary — Sam Bullock,
Cleveland, O*

EXECUTIVE COMMITTEE

John Mannheimer, New York, N. Y.
W. H. Linton, Utica, N. Y *
A. C. Hayman, Niagara Falls, N. Y.*
W. A. True, Hartford, Conn.
Jacob Lourie, Boston, Mass.
Joseph Stern, Newark, N. J.*
John S. Evans, Philadelphia, Pa.*

D. H. Harris, Pittsburgh, Pa.
Claude Claudy, Lansing, Mich.

E. H. Bingham, Indianapolis, Ind.*
L H. McMahon, Cincinnati, O.
H. B. Vainer, Lexington, N. D.
A. J. Bethancourt, Houma, La*
W. W. Watts, Springfield, 111.
H. P. Greene, Minneapolis, Minn.
C. H. Burkey, Kansas City, Mo.*
Ralph Talbot, Tulsa, Okla.*
J. C. Quinn, El Paso, Tex.
Aaron Goldberg, San Francisco, Cal.
Glenn Harper, Los Angeles, CaL*
C. T. Sears, Brookfield, Mo.
C. E. Whitehurst, Baltimore, Md.*
A. Julian Brylawsky, Washington,

D. C.

BOARD OF DIRECTORS

A. R. Pramer, Omaha, Neb.
W. D. Burford, Aurora, IU.
E. M. Fay, Providence, R. L
H. H. Lustig, Cleveland, O.
C. L. O'Reilly, New York, N. Y.
W. A. Steffes, Minneapolis, Minn.
G. G. Schmidt, Indianapolis, Ind.
E. T. Peter, Cuero, Tex.
J. T. Collins, Rutherford, N. J.

*Be-elected

M. P. T. O. A. Convention at Minneapolis Proposes
to Launch $15,000 ,000 Company

(Fast Wire to Exhibitors Herald)

(Written for Exhibitors Herald by Jay M. Shreck and George Clifford,

staff representatives).

MINNEAPOLIS, MINN., June 29.-6 P. M.— The Motion
Picture Theatre Owners of America is to enter the distributing
field.

In convention assembled, delegates today voted authoriza-
tion to a committee of five to take the steps necessary to launch
a national distributing organization, capitalized at 815,000.000.

Declared to Be "Aid to Producers"

The proposition was first introduced to the convention Tuesday after-
noon when the Ways and Means committee outlined a complete plan of
procedure. There were many speakers in favor of the plan. A few op-
posed.

Today, upon the suggestion of a sub-committee, the recommendation
of the Ways and Means committee that a distributing corporation be
tormed was adopted. The recommendation read as follows :

"Believing that the present condition of the producers can be greatly
improved by the co-operation of the Motion Picture Theatre Owners of
America, it is the sense of the meeting that the principle of the report of
the Ways and Means committee be adopted and that a committee of five
be appointed by the chair to confer with producers and to work out details
of operation and report back to the executive committee upon completion
of their duties."

Plan of the Ways and Means Committee

The Ways and Means committee suggested an organization to be
known as the Motion Picture Theatre Owners Distributing Corporation
with the capitalization of S15.000.000.

The committee also suggested that S5.000.000 in bonds be issued in
denominations of S100 and carrying 6 per cent interest. The bonds would
mature in either five or ten years.

Limit Distribution to Members

Only stockholders of the organization would profit from rentals, and
only members of the M. P. T. O. A. would be permitted to purchase bonds.
Likewise distribution will be limited to members.

The Motion Picture Theatre Owners Distributing Corporation would
afford an outlet for any producer desiring that medium of distribution.
Several independent interests in the industry already have assured execu-
tives of the M. P. T. O. A. of their co-operation. Among these, according
to Sydney S. Cohen, president of the national league, are Thomas H. Ince,
Lewis J. Selznick, W. W. Hodkinson, Benjamin B. Hampton and Federated
Film Exchanges of America.

The Motion Picture Theatre Owners Distributing Corporation was
the most important and far-reaching proposition presented to the exhibi-

EXHIBITORS HERALD

July 9, 1921

SYDNEY S. COHEN who has been honored by re-election to the presi-
dency of the Motion Picture Theatre Owners of America, at its second
annual convention in Minneapolis. Mr. Cohen has been active in exhibitor
organization for many years and was president of the New York exhibitors'
league at the time of his election to the highest office within the gift of the
exhibitors at Cleveland one year ago.

tors attending the first annual con-
vention of the M. P. T. O. A. It
was presented to the delegates by
E. M. Fay, of Rhode Island, chair-
man of the ways and means com-
mittee.

In presenting the matter Mr. Fay as-
serted that the organization would be
purely an exhibitor affair. The idea, he
stated, was born in the minds of the ex-

hibitors and not in the minds of the pro-
ducers.

Claims Saving of Millions

A minimum saving of $3,000,000 would
be effected by exhibitor distribution, ac-
cording to the Ways and Means com-
mittee. It is planned also, if the prop-
osition materializes, to invite other dis-
tributors to utilize the facilities of the
exhibitor system.

In offering the proposition it was

stated that it would lead ultimately to a
reduction in admission prices, and
would serve in solving many of the
problems of the industry.

The ways and means suggestion was
offered to the delegates on Tuesday,
June 28. Six hours of heated debate
followed, several on the floor taking a
determined stand against organization
of an exhibitor distributing concern.

Two Exhibitors Oppose Step

David Schuman of Ohio Amusement
Company, Cleveland, and Skinner of
Ogden, Utah, were the first to voice op-
position to the proposition. A. R.
Pramer of Omaha, John Mannheimer
of Brooklyn, Martin Heanue of Con-
necticut and Hayman of Niagara Falls
were among those favoring the organi-
zation.

While Schuman and Skinner opposed
the proposition in its entirety, many
others voiced opposition to any hasty
action on a proposition which they de-
clared should be a subject of deep
thought. Prominent among those favor-
ing an exhibitor distribution system
after thorough consideration and cau-
tious action was Marcus Loew.

Loew Offers Metro's Aid

Mr. Loew asserted that he had every
confidence that the organization was
fully competent to cope with a situa-
tion of this nature and declared that his
opinion in this connection was best ex-
pressed in the old adage "where there's
a will there's a way."

Mr. Loew reasserted his statement at
Cleveland a year ago that he is pri-
marily an exhibitor and secondarily a
producer. The speaker assured the
delegates that every assistance he could
be or any aid the Metro Pictures Cor-
poration could give would be cheerfully
forthcoming.

Protests from delegates as to the
amount of time wasted in what was de-
clared to be "meaningless talk" resulted
in a resolution presented by Charles L.
O'Reilly of New York calling for the
report to be made by the committee
which was composed of delegates from
each shipping zone.

Ways and Means Committee

Those who composed the committee
and upon whose recommendation the
final action of the convention was based
were: Steffes, Minnesota; Heanue, Con-
necticut; Mannheimer, Brooklyn; Rob-
ert, Albany; Hayman, Niagara Falls;
Harris. Pittsburgh; Silliman, Milwau-
kee; Rubens, Illinois; Hermann, New
Orleans; Pramer. Omaha; Collins,
Newark; Irwin, Texas; Schmidt, Indi-
ana; Flint, Iowa; Brylawski, Washing-
ton, D. C; Sears, Missouri; Slimm,
Ohio; Lick, Arkansas; Rappaport,
Pennsylvania; Butterfield, Michigan;
Whitson, California; Klein, Northern
California; Liggett, Kansas and Castle,
Oklahoma.

Selznick Suggests
Exhibitors Distribute

A plea that the exhibitors take over
the distribution of motion pictures the
evils and attendant waste of which the
distributors cannot remedy "and never
will be able to" was made by Lewis J.

Oljg Year AfJ O While other trade papers dodged the vital issue, "Ex-
° hibitors Herald" gave the moral support and sub-
stantial encouragement which made possible the only really national exhib-
itor organization — the M. P. T. O. A.

July 9, 1921 EXHIBITORS HERALD 35

Selznick, head of Select Pictures Cor-
poration who declared that the present
method of distribution entailed a waste
of more than $30,000,000 annually.

At the same session Benjamin B.
Hampton producer, told the convention
that the independent distributors and
exhibitors should be admitted to the
organization, the control of course to
remain in the hands of the exhibitors.
He advanced as a suggestion that the
independent exchanges get together
and agree on some system of consoli-
dating the number of exchanges now in
operation, cutting down the overhead and
yet not doing away with the individu-
ality of the distributing corporation.

Both Mr. Selznick and Mr. Hampton
asserted that the waste caused by pres-
ent distributing conditions was passed
onto the exhibitor in increased film
rentals.

"There are three ways of settling
the propositon," said Mr. Selznick,
"through the exhibitor, the producer or
Wall Street.

"The producer has proved himself un-
able to solve the problem and I am a
producer. Fifteen producers have met
time and time again in an effort to cure
the evils in the industry. They haven t
succeeded and they never will.

"Actors who ought to get $200 to $300
a week are getting $1,000 to $1,200 a

week. . .,

Willing to Quit Distribution

"We must put an end to repetition in
distribution. More than $30,000,000 an-
nually is wasted in this manner. \ou
know that at one time I had two dis-
tributing organizations — Select and Re-
public. I saw my mistake and consoli-
dated them and effected a saving of
nearly $17,000 weekly thereby.

"Start ycur own exchanges in thirty
zones You will be able to distribute for
15 per cent. Appoint a committee in
each zone to decide on the value of each
picture and then you can tell me
whether you want and will take twelve,
eighteen or twenty-four pictures a year.

"If Wall Street gets hold of this busi-
ness God help the exhibitors and pro-
ducers. ,. , .,

"I am willing to step out as a distribu-
tor."

Hampton Seeks to
Join Organization

Mr Hampton in his talk touched on
a multiplicity of subjects including the
present state of the independent produc-
ing market, his plan for the independent
producers and distributors becoming a
part of the national exhibitors associa-
tion, censorship, the power of the screen
and his analysis of the Famous Players
Lasky situation. .

Mr. Hampton asserted that the exhibi-
tors must distinguish between person-
alities and principles. In this c°nnec"
tion he was loud in his praise of Adolph
Zukor, president of Famous Players-
Laskv Corporation. As a man he de-
clared that he considered Mr. Zukor
one of the greatest personalities in the
country today. -
"Mr. Zukor," he said, "is a man ot
i great brains, vision and power. I be-
lieve that Zukor is a more able man than
John D. Rockefeller and other men who
have organized large corporations. And

See Adjustment
With Zukor Near

(Special to Exhibitors Herald)

MINNEAPOLIS, MINN., June
29. — A movement to settle griev-
ances between Adolph Zukor and
the Motion Picture Theatre Own-
ers of America was begun today
when Sydney S. Cohen was empow-
ered by the convention to appoint
a committee of five to meet with
Famous Players.

At the same time, the convention
approved restitution of $5,016.53 to
Mrs. Dodge and $3,500 to Schwartz
of Williamantic, Conn., the checks
for which, signed by Famous Play-
ers, were in the hands of Cohen.

Mrs. Dodge and Schwartz were
present at the session.

Mr. Zukor has organized a corporation
which is the dominating influence in the
industry today."

Avoids Use of "Trust"

Throughout his address Mr. Hamp-
ton refrained from calling Famous
Players-Lasky a trust, declaring that it
generally took the supreme court of the
United States eight years to reach a de-
cision on the question.

In touching upon the question of in-
dependent producticn Mr. Hampton de-
clared that he had been assured by Mot-
ley Flint, prominent banker of Los An-
geles, prior to his departure for Minne-
apolis that if independent producers
could be certain of the support of the
exhibitors of the country financial sup-
port would be forthcoming.

At the present time, said Hampton,
production on the Coast is SI per cent
below normal. A majority of the pro-
ducing, he said, is being done by the
Paramount organization, few indepen-
dents at this time being able to work.

Joseph L. Friedman, president of
Federated Film Exchanges of America,
in a brief talk declared that this group
of independent exchanges would offer
a proposition to the M. P. T. O. A.
which, he believed, would solve many
of the problems confronting the exhibi-
tors and the industry.

\nother speaker before the conven-
tion was Dr. Francis >Holly, founder
and director of the bureau of commer-
cial economics at Washington, D. C. In
introducing him President Sydney S.
Cohen declared that Dr. Holly perhaps
was the greatest friend that the exhibi-
tors of America have. In his talk Dr.
Holly suggested that the exhibitors or-
ganize an international association simi-
alr to the body now existing.

Operation First Year
Cost $64,325.92

Rumors to the effect that during the
past vear the M. P. T. O. A. had at its
disposal a fund of nearly $200,000 were
dissipated by the report of Treasurer E.

T. Peter of Dallas, Tex. Mr. Peter's an-
nual accounting showed that during the
past year the total expenses had been
$64,325.92.

He also stated that at this time the
bank account of the organization was
overdrawn by $500.

Quotas allotted the various states at
Cleveland last year called for a total
working fund of $98,700. Of this amount
$56,399.55 has been paid in and the ac-
counts receivable total at this time $42,-
300.45. It was explained that the failure
of many states to meet their quota was
due to the fact that so many units were
formed so recently that sufficient time
had not elapsed to permit a raising of
the necessary finances.

Dues to Be $10 to $30

An interesting sidelight of Mr. Peter's
report was the total expended for trav-
eling which amounted to $14,270.96.

Plans for financing during the next
year were outlined by E. M. Fay of
Rhode Island, chairman of the ways and
means committee, and provide for pay-
ment of annual dues based on seating
capacity — houses of 1,000 or less, $10 a
year; from 1,000 to 2,000, $20 a year, and
2,000 and over, $30 a year. A resolution
to this effect was adopted by the con-
vention.

At the conclusion of Tuesday's ses-
sion the delegates present turned over to
Treasurer Peter their personal dues
based on the new financing system. The
balance of the money will be assessed
against the local organizations upon the
return of the delegates and forwarded to
the treasurer.

Sen. Walker Renews
Attack on Zukor

Senator James J. Walker of New-
York, general counsel of the Motion
Picture Theatre Owners of America, in
his address before the convention glori-
fied the exhibitors of the nation who
have made the association a reality and
denounced what he terms a trend to-
ward trustification of the industry.

The senator based his talk upon utter-
ances made in his recent addresses in
Chicago and New York. He discussed
virtually the same subjects — alleged dis-
crimination by banks against independ-
ent producers and producer control of
theatres.

"Adolph Zukor. president of Famous
Players-Lasky Corporation, in 1918
pointed out that each branch of the in-
dustry should specialize in that particu-
lar work," the senator stated. "Mr. Zu-
kor declared then that coordination
would destroy the industry.

Claims Others Followed Lead

"Yet, Mr. Zukor has thrown aside that
doctrine and in doing so he has forced
other producers to follow suit. I could
forgive other producers with smaller
business, but why did Famous Players-
Lasky do it when they had 75 per cent
of the business?"

Prior to this Senator Walker stated
that in a fiscal statement of Famous
Players-Lasky Corporation it is alleged
that the company served 75 per cent of
the theatres of the country "iii whole or
in part."

Continuing the general counsel said:

{Concluded on page 37)

J0,r "Exhibitors Herald" continues in that unique position it has always
1 Oaay occupietj_that of being the independent trade paper of the motion
picture industry; encouraging organization; counselling fair play; render-
ing constructive aid to theatremen.

EXHIBITORS HERALD

July 9, 1921

CONVENTION CAPERS

On to Alaska in 1922!

Minneapolis weather is seasonal. Cold in
the winter and warm in the summer.
*

Turkish baths do not thrive here. Too
much competition from the weather.
*

As usual all congregated in the West
Lobby. And as usual everybody wanted
to get through where everybody congre-
gated.

Martin Heanue, president of the Motion
Picture Theatre Owners of Connecticut,
was one of the first to appear in a one-
piece Palm Beach suit.

Al Steffes, president of the United
Theatrical Protective League, is the record
quick change artist. Five
minutes before the gavel
dropped Al was dressed in
his working clothes.
Presto, changes ! A few
minutes later he made his
appearance at the speak-
er's table in a brand of
summer attire that
brought involuntary gasps
of admiration from the
W. A. Steffes ladies present.

Sam Bullock, executive secretary of the
M. P. T. O. A., puffed his way through
the West hotel greeting his fellow exhibs.
He sorely needed a cooling system for his
well known pipe.

Friedman Film Corporation made a ten
strike by distributing fans through the
convention hall. The delegates cheerfully
furnished the motive power.

Mayor J. F. Meyers of Minneapolis
proved himself a speaker of rare original-
ity. So far as known he is the first chief
'executive of any city in the United States
not to tender the "Key to the City" to
delegates in convention.

Glenn Harper, secretary of the South-
ern California division of the M. P. T.

O. A. despite the fact that
he came as far as any
delegate, showed less fa-
tigue than many who came
from nearby points. In
fact, he showed as much
pep as any of the hand-
shakers in the lobby.
*

The Rev. G. L. Morrill
of the People's Church
concluded his convocation
by urging the delegates to
join in one verse of America, the music of
which was furnished by himself at the
piano. It was reported that three delegates

knew the words to our national anthem,
but this could not be verified.

Charles L. O'Reilly, president of the
New York State organization, soft spoken
as usual, was tendered an
ovation almost equalling
that given President Syd-
ney S. Cohen when he
mounted the speaker's
platform to read the re-
port of the executive com-
mittee to the delegates,
pertaining to the rules of
procedure.

C. L. O'Reilly The good old days be-
for the eighteenth amend-
ment were recalled when one of the delega-
tion at the conclusion of President Cohen's
speech broke into the lilting refrain :
They say old Sid Cohen

He ain't got no style.
He's style all the while
He's style all the while.
*

T Peter, head of the Texas Exhib-
Association, felt at home. Dallas,
is accustomed to this 200 in the shade
weather. The perspiring delegates were a
constant wonder to him. Up to midnight
Tuesday night he had not made a single
trip to the cold drink dispensary in the
lobby of the hotel.

E.
itors
Tex.

SAMUEL I. BERMAN
Whose wit and ready tongue helped the
exhibitors forget the heat and other
troubles during the session at Minne-
apolis.

Washington, D. C, and Kansas City were
early contenders for the 1922 convention.
Washington led at the start by two tack
hammers and ten feet of cardboard. The
Kansas City appeal came forth in a heart
shape throwaway which suggested that the
Missouri metropolis was the largest dis-
tributing point for lumber in the country.
In view of the shortage of chairs this may
be a strong point in their favor.

Henry H. Lustig of Cleveland and
Glenn Harper were selected by C. C
Griffin of Oakland, Cal.,
who opened the meet-
ing, as personal escorts to
President Cohen who en-
r- r f tered the hall a few mo-
ments after the session
opened. Lustig proved he
was the right man by se-
lecting a direct path
through the maze of chairs
to the speaker's platform.
H. H. Lustig *

Mere man again was
shown his proper place when the women
folks were tendered a luncheon on the
mezzanine floor. Mere man was left to his
own resources, the only consolation being
that it was too hot to eat anyway.

Joe Hopp's intimate attitude misled many
of the delegates who thought that he was
about to impart a wonderful information
that "He knew a place." However, the
disappointment was only temporary, as Joe
is worth listening to at any time on any
subject.

J. Silha, president of the Chicago local,
bestowed the Illinois badges on the dele-
gates with all the pomp and ceremony which
must have characterized Marshal Foch's
decoration of the war heroes. The cere-
mony ended, however, before it came to
kissing on both cheeks.

Mulberry, Kan., is famous now in Minne-
apolis because Doc Gees came from there.

Samuel Berman. to-
gether with Senator James
J. Walker, were lauded by
President Cohen in his ad-
dress because of their un-
stinted and unselfish co-op-
eration in furthering the
cause of the independent
exhibitors of the country.
Sam, who occupied a posi-
tion on the fringe of the
crowd, blushed becomingly
and beat a hasty exit when
he heard his named mentioned.

W. D. Burford

Mrs. Pauline K. Dodge of MorrisviUe,
Vt., was in attendance at the convention.

THe NeWS ^ne news c°lumns of "Exhibitors Herald'' are devoted to
impartial, unbiased reports of facts, with a view of giving
its readers complete information on every occurrence of general interest.

July 9, 1921

EXHIBITORS HERALD

Story of the Convention Continued

(.Continued from page 35)

"When I refer to Zukor I don't refer
to the man personally but to Zukor as
head of Famous Players. I am satisfied
that if Zukor retired tomorrow the man
chosen to succeed him would go on with
his work, only perhaps with more avarice
and destruction.

"Personality can't figure in situations
like this. It is a condition and not a
theory."

Repeats De Mille Charges

Speaking of the statements he had
made during his country-wide tour the
senator asserted that he had not only
been vindicated but that his statements
were proved. Returning to the banking
situation on the West Coast, where, he
said, reliable independent producers
could not negotiate a loan on good se-
curity, the senator declared that Cecil
B. DeMille was a director in one of the
banks that had refused such a loan.

"It isn't necessary to prove such
charges," he shouted. "It is for directors
of the bank like DeMille to explain why
they wouldn't make the loans."

On the subject of organization the
senator stated that it was not to punish
"those who have abused your members.
It is far better that you apply your slo-
gan, 'An injury to one is the concern of
all,' in making safe your members."

Urges "Constructive Action"

"You exhibitors of the country must
make the screen a better thing for the
people who look up to it. You must
justify the sacrifices made by the execu-

A floral horseshoe, six feet in
height, was presented to President
Sydney S. Cohen by the members
of the New York delegation at the
opening of the Tuesday afternoon
session in the Shubert theatre.
* * *

Owing to the extreme heat
which has held Minneapolis in its
throes since the first day of the
convention the Shubert theatre
was used for Tuesday's sessions
through the courtesy of Finkel-
stein & Ruben. The final day's
session, however, was held in the
West hotel.

tives by putting the industry on a high

plane. Do something constructive.

Don't let them say that you came here

to 'whereas and resolve.'

"Don't let us have another commercial
, funeral in the Motion Picture Theatre
. Owners of America. Build your wall

strong so that it will be invulnerable

from all attack.

Is Given Big Ovation

"You have no realization of the won-
derful work you are doing. Exhibitors
may have had associations that didn't
last But the time came a year ago when

persecution went too far. The exhibitors
arose then to stay and fight.

"When I returned to New York after
the Cleveland convention last year Wil-
liam A. Brady, president of the National
Association of the Motion Picture In-
dustry, said to me, 'Jimmie, I know those
fellows. You never can organize them.'
I told him I didn't know, but that I saw
a lot of intelligent men at the conven-
tion. 'O, I know,' he said, "but they're
nothing but a bunch of ex-bartenders
and buttonhole makers.'

"But what wonderful changes have
been wrought. How different the picture
is today. These men who thought you
couldn"t organize have stormed the ex-
ecutive committee room doors and they
have turned state's evidence. And not a
one said it was the ex-bartenders and
buttonhole makers who were respon-
sible for the condition in the industry
today."

Senator Walker was given a great
ovation both at the opening and closing
of his address.

Cohen's Speech Opens
Convention Sessions

Sydney S. Cohen, president of the M. P.
T. O. A., opened the convention Monday
morning with an address in which he
summed up the achievements of the organi-
zation during the past year and outlined
a program of comprehensive scope for the
coming year.

He reviewed at length the negotiations
with the producers and distributors over a
uniform contract; the case of Mrs. Pauline
K. Dodge; the negotiations with the Fa-
mous Players-Lasky Corporation ; the visit
to Washington, and other important matters
of the past twelve months.

"We want to have the personal written
pledge of the head of the Famous-Lasky
Corporation that there will be no more of
this insidious maligning and ridiculing of
independent exhibitors, who are guilty of no
crime except a desire to retain the control
of their own property," he declared.

Outlines Program for Year

Increase in the clerical forces of the or-
ganization to make possible more efficient
work and the creation of "service stations"
in each exchange center, under the direc-
tion of a paid manager, was advocated by
him.

He asked for the establishment of a
central press bureau, aimed to oppose propa-
ganda harmful to the industry; a statistical
bureau for the purpose of gathering to-
gether records of all laws applying to the-
atres in all states, maintaining the public
record of all office holders as to matters
affecting theatres, and other important data ;
the maintaining of a representative at each
state capital and a permanent agent at the
national capital.

Guard Against Film Shortage

Child welfare work in connection with the
operation of the theatres, and intelligent
co-operation with the public health, Ameri-

canization, and vocational guidance move-
ments, was urged by him.

The report that many producers were
taking steps to curtail their production made
it necessary to take steps to insure suffi-
cient film for the theatres, he declared.

He expressed himself as opposed to the
effort being made to bar foreign-film pro-
ductions from this country' by means of a
high tariff, declaring that few of the for-
eign-made films are of sufficient merit to
win favor with the American public.

Praise of the co-operation given the ex-
hibitors by the newspaper and trade press
was voiced by Mr. Cohen during his ad-
dress. Newspapers, he said, are showing
a much more sympathetic understanding of
the business.

Given Ovation by Delegates

Approximately 500 delegates, alternates
and exhibitor members were present at the
sessions. Cheers and handclapping greeted
President Cohen as he mounted the speak-
er's platform. The ovation continued for
several minutes. Prolonged applause also
greeted him as he finished reading his
report.

Censorship Bill

At Washington

WASHINGTON, D. C, June 28.
— Senator Meyers, of Montana, in-
troduced a bill in the senate today
providing for the employment of a
motion picture censor at a salary of
$3,000 per year. The bill places the
charge for censoring film at $2 for
pictures of 1,000 feet or less and $4
for features of greater length. Pen-
alties for violation are placed at
from $25 to $500.

Missouri Governor
Ignores Petition of
Censorship Cliques

(Special to Exhibitors Herald)

JEFFERSON CITY, MO., June 28.—
Censorship of moving pictures by a
state board of censors will not be con-
sidered by the Missouri legislature at its
special session now under way.

Despite the recent resolutions passed
by the Committee of Fifty and forwarded
to Governor Hyde and members of the
House of Representatives and Senate by
that organization, the governor's mes-
sage to the extra session has definitely
determined that movie censorship will
not be among the matters taken up at
this gathering of the state law-makers.

Not one line of the message referred
to censorship. There was not the re-
motest reference to it. Nor anything
that might be construed to mean that
the legislators can take it up.

Its editorial columns are reserved for helpful advice, construc-
tive criticism, and when the occasion warrants, energetic de-
nunciation of the unfair, the unclean, the dishonest.

Editorials

EXHIBITORS HERALD

July 9, 1921

Educational Calls Convention
In Chicago July 1 8

Branch Managers from All Parts of Country to Assemble
for Important Three Day Conference

E. W. Hammons, president of Educational Film Exchanges, Inc., an-
nounces that the first annual convention of branch managers will be held
in Chicago on Monday, Tuesday and Wednesday, July 18, 19 and 20.

Educational's first fiscal year as a big international distributing or-
ganization closes June 30, and the gathering in July will be the first oppor-
tunity for many members of this big and rapidly growing institution to
become acquainted with their co-workers.

Illinois Exhibitors Lose
and Win in Legislative
Matters at Springfield

Reports received at the Chicago head-
quarters of the Illinois Exhibitors Alli-
ance indicate that the legislature at
Springfield enacted the anti-advance de-
posit bill sought by the theatre men.
According to the available information
the bill is now awaiting Governor Small's
signature.

Senate Bill No. 501, introduced by Sen-
ators Marks and Carlson, which would
have abolished the music tax, was de-
feated in the house after being adopted
in the upper chamber.

The exhibitors were successful in de-
feating a bill providing that no seat
should be within thirty feet of the screen.
As announced last week in Exhibitors
Herald, the censorship measure went
down to defeat.

Hodkinson Announces
Six Publications for
Coming Four Months

On the W. W. Hodkinson publication
schedule for July. August, September
and October are the following six pic-
tures of unusual interest :

July 24— "The Journey's End," a Hugo Ballin
feature. ,

August 21— "The Face of the world, Irvin V.
Willat's picturized drama.

August 28— "A Certain Rich Man," Benjamin
B. Hampton's production of William Allen
White's novel. .

September 11— "The Light in the Clearing,
made by Dial Film Company from Irving
Bacheller's novel.

September 25 — "The Foreigner," a screen ver-
sion of Ralph Connor's popular novel.

October 2— "Rip Van Winkle," with Thomas
Jefferson in the title role.

Connecticut Exhibitors
Ask Governor to Veto
5 Per Cent Tax Law

(Special to Exhibitors Herald)

HARTFORD, CONN., June 28.— Gov-
ernor Lake has been requested by ex-
hibitors of the state to veto the 5 per
cent tax law passed by the last legisla-
ture. . .

This 5 per cent tax on admissions is in
addition to the 10 per cent government
fee.

In their petition to the governor the
exhibitors say they are now subject to
a city tax, a state tax, a license tax. a
federal license tax, a special film tax,
an income tax, war taxes and in some
instances corporation taxes.

Tax on Raw Stock 15%

(Special to Exhibitors Herald)

WASHINGTON, D. C, June 28.— A
decision was reached by the House
Ways and Means Committee with regard
to the tax on imported films and raw
stock. The tax on positive films is to be
40 per cent; on positive films without
titles, 2.r> per cent, and on raw stock, 15
per cent.

The Congress Hotel, on Michigan
Boulevard, with its splendid facilities for
accomodating such gatherings, has been
chosen as the meeting place.

Mr. Hammons expects to reach Chi-
cago with the heads of departments and
other members of his own office staff on
Sunday July IT. The managers of the
branch exchanges all over the country
and a representative from Canada, wiil
be present, and it is possible that the
European office in London will send a
representative.

* * *

One unique feature of the convention
will be "Producers Afternoon." Wednes-
day afternoon, the last day of the con-
vention, has been set aside for the intro-
duction to the Educational department
heads and branch managers of producers
and their representatives. It is expected
that many if not all of the producers
whose products are released through
Educational Exchanges, will take ad-
vantage of this opportunity to meet per-
sonally the branch managers, in order to
bring about a closer friendship between
the makers of the pictures and the sales
organization.

Al Christie, the country's premier pro-
ducer of short comedies, all of whose
products are released by Educational,
will be among those present. Mr. Christie
is now in New York on the first vacation
he has taken since he went into motion
picture work thirteen years ago, and
will stop off in Chicago on his way back
to the coast to attend the convention.

* * *

Among the branch managers who will
be in Chicago for this get-together meet-
ing and the cities whose branches they
will represent are: J. H. Morgan, Albany,
N. Y.; A. C. Bromberg. Atlanta, Ga.;
lohn T. Scully, Boston: W. H. Wagner,
Buffalo, N. Y.; I. M. Schwartz, Chicago;
Oscar E. Watson, Cincinnati; H. R.
Skirboll, Cleveland: Nat Wolf, Dallas.
Texas; E. J. Drucker, Denver; A. F.
Winstrom, Des Moines, Iowa; M. H.
Starr, Detroit: Carl T. Lieber, Indian-
apolis; E. C. Rhoden. Kansas City, Mo.;
John Noehrn, Kansas City, Mo.; Jules
Wolf, Los Angeles; Russell McLean.
Louisville. Ky. : H. J. Fitzgerald. Mil-
waukee. Wis.; Harry Hollander, Minne-
apolis; B. A. Simon, New Haven, Conn.;

G. T. Ames, New York; C. L. Peavey,
Omaha, Nebr. ; C. S. Goodman, Phila-
delphia; C. A. Lynch, Pittsburgh; George
P.Skouras, St. Louis; G. C. Blumenthal,
San Francisco; Leon D. Netter, Seattle,
Washington, and Howard Beaver, Wash-
ington, D. C. The Canadian branches
will be represented by Louis Rosenfeld,

Pat O'Malley is Now
In South on Location
With Morosco Players

The Oliver Morosco Company, includ-
ing Pat O'Malley and Colleen Moore, is
now at Natchez, Miss., on location. The
company expects to be in that territory
for about four weeks to complete ex*
teriors on "Slippy McGee."

Universal Announces

Its Summer Pictures

(Special to Exhibitors Herald)

NEW YORK, June 28.— H. M. Ber-
man of Universal has announced that in
response to the request of scores of ex-
hibitors he has abandoned his plan to
curtail the publication of features this
summer and will have one feature for
each week during July and August.

The new pictures announced, in their
order, are: Carmel Myers in "The Kiss;"
Gladys Walton in "Short Skirts;" George
Larkin and Josephine Hill in "Man
Trackers:" Edith Roberts in ''Luring
Lips;" "Danger Ahead!" with Mary
Philbin and an all-star cast; Carmel My-
ers in "A Daughter of the Law." and
Edith Roberts in "Opened Shutters."

Baptists Declare Films
Are Growing Worse

(Special to Exhibitors Herald)

DES MOINES, I.A, June 28.— The
Northern Baptist convention here urged
that special attention be paid to the
elimination of objectionable features in
recreation and entertainment. Motion
pictures and dance halls were mentioned
especially as "growing worse." Censor-
ship was advocated.

Departments

"Exhibitors Herald" has devoted the six years of its exist-
ence to a careful weighing of what benefits the trade and
has assembled a series of departments, edited by skilled writers, which are
the envy of the entire trade field.

Tulv 9, 1921

EXHIBITORS HERALD

New Fabian Building
S 2,000,000 Theatre

■ Ground Is Broken for Xew

Picture Palace at
Paterson

(Special to Exhibitors Herald)

I PATERSON", X. J., June 28.— Work
I has commenced here on Jacob Fabian's
■mew $2,000,000 theatre and hotel. The
I theatre will be known as the Alexander

■ Hamilton and. will be the eighth in the
( Fabian chain.

An impressive ceremony marked the
breaking of ground for the new house.
E Several thousand residents of Paterson
■and the surrounding country listened to
I, the adresses by local dignitaries and wit-
I nessed the turning of the first spadeful
liof earth by Former Mayor Xathan
Barnert.

I Charles L. Dooley, general manager
llof the Fabian enterprises, was master of
■ceremonies and introduced the speakers.
Ijwho included Mr. Fabian, his son, A. M.
i Fabian; James Wilson, president of the
■Chamber of Commerce; John J. Fitz-
Hgcrald, secretary of that organization;

State Senator Albin Smith and Mr. Bar-
I Inert. Added interest was given to the
I (event by the presence of two clergymen.
i ,the Rev. Dr. D. S. Hamilton, an Epis-
Hcopal rector, pronouncing the invocation.
I land Rabbi Reuben Lincoln the benedic-

r r The theatre will seat 2,800. Mr. Fabian
p is First National franchise holder in New
Jersey

Samuels Theatre
to Open July 4

(Special to Exhibitors Herald)

ATLANTA, GA.. June 28. — Sig
i Samuels will open his new Metropolitan
theatre for July 4. Not a glimpse of the
interior has been vouchsafed a member
llof the press, nor will any photographs

■ or details be available until after the
formal opening.

The newly inaugurated governor of
Georgia, Thomas W. Hardwick. will
dedicate the house.

Pathe Plans Extensive

Short Subject Program

• Elmer Pearson, director of the ex-
changes for Pathe Exchange, Inc., has
disclosed extensive plans for the
strengthening of the short subject pro-
gram for the Fall and Winter season.

Another series of Tom Santschi west-
ern features, another series of Holman
Day two reelers, a series of "The Ad-
ventures of Bob and Bill" animal fea-
tures, a new series of comedies produced
by Hal Roach and featuring "Snub"
Pollard are among the short subjects
mentioned.

Among the serials promised are "Hur-
ricane Hutch." featuring Charles Hutch-
inson, and "White Eagle," with Ruth
Roland.

North Carolina League to
Hold Mammoth Exposition

Percy Wells and H. B. Varner Re-elected President
And Secretary Respectively at Annual
Convention in Wilmington

(Special to Exhibitors Herald)
YVILMIXGTOX, X. C, June 28. — Preliminary steps were taken at
the annual convention of the Motion Picture Theatre owners of Xorth
Carolma last week to hold a mammoth motion picture exposition at Char-
lotte during the week of December 5.

Every effort will be put forth to make the fiesta
of such magnitude as to appeal to the entire South-
• eastern territory. The state organization will finance
the affair through a process ot underwriting with un-
limited funds to put it over big.

W ork of promoting the event will begin at once
and will continue without interruption until the ex-
position is held.

Percy Wells Again Heads Organization

Although it was understood prior to the meeting
that Percy \V. Wells, of Wilmington, who had been at
the head of the league for several years, would not
consider the post for another year, he was prevailed
upon to accept re-election. H. B. Varner. of Lexing-
ton, was re-elected secretary. Other officers chosen
were : First vice-president. E. F. Dardine, Charlotte ;
second vice-president, S. S. Stephenson, Henderson.

PERCY WELLS

The Xorth Carolina delegation to the
Minneapolis meeting was instructed to vote
for Washington, D. C, as the next con-
vention city.

Set Convention Date

It was decided to hold the midwinter
convention of the state league at Charlotte
during the exposition. Other business of
importance transacted follows :

Resolutions condemned the producers
continued aggression into the exhibitor
field : distributors were urged to decrease
rentals during the present depression to
preserve the industry ; a vote of confidence
was given Sydney S. Cohen, president of
the Motion Picture Theatre Owners of
America.

"Carnival" Premiere

Is Held at Capitol

"Carnival," produced by Harry Knoles
in Venice and distributed by United
Artists, had its premiere at the Capitol
theatre in Xew York on Sunday. June
26. According to the distributors the
picture seems destined to reo^at its sensa-
tional success in Europe On the com-
pletion of the Capito' /un the feature
will play the entire Loew circuit.

Featured in this picturization of the
great stage play of the same title are
Matheson Lang and Hilda Bayley. Many
people have commented highly on the
photography and color effects of the
picture.

Inspiration Pictures

Signs Gladys Hulette

Inspiration Pictures, Inc.. announces
it has signed Miss Gladys Hulette, who
has been starred and featured in many
productions, to play opposite Richard
Barthelmess in "Tol'able David." which
will be Mr. Barthelmess' first starring
venture for First Xational.

The selection of Miss Hulette is re-
garded by Henry King, who is to direct
Mr. Barthelmess. as solving a most diffi-
cult problem, inasmuch as the part that
Miss Hulette is to take in this story of
the West Virginia mountains by Joseph
Hergesheimer, requires fine interpreta-
tion.

Fourth Aesop Fable Set

For Publication July 10

"The Ants and the Grasshopper" is
the fourth of the animated cartoon
series of Aesop's Fables Modernized,
created by the cartoonist Paul Terry
and produced by Fables Pictures, Inc.
The offering has been scheduled for pub-
lication by Pathe July 10th.

Paul Terry has depicted the grass-
hopper as a creature of laziness, while
the ants are steady workers, as was told
by the famous court jester to King Croe-
sus. The humor of the offering is the
cleverness of the cartoonist in giving the
bugs and animals the attributes of hu-
man beings in his work.

No Blue Pencil There is no censor on "Exhibitors Herald," gauging

its news and departments. It is the voice of the en-
tire trade. The only matter discarded is the superfluous, the scandal, the
improper and the driveL

EXHIBITORS HERALD

July 9, 1921

New Film Community to

Be Built Near Miama, Fla.

Announcement has just been
made of a new motion picture com-
munity enterprise to be known as
Miami Studios, Inc., located at
Hialeah, on the outskirts of Aliami,
Florida.

Glenn H. Curtiss, the dominant figure
in American aviation, is president. John
W. Claussen, director of the First Na-
tional Bank of Miami, is vice-president.
E. G. Sewell, member of the firm of
Sewell Brothers, Miami, is secretary and
treasurer. Other directors are E. R.
Brackett and J. H. Bright, of Miami.

Will Be Ready December 1

These new studios, expected to be ready
for occupancy December 1, are located on
a 140-acre lot on the Miami canal, about
five miles from the center of the city.
They will consist of a community group
of unit studios fully equipped with all
modern devices, lighting and machinery
for motion picture production, each with
a stage 125 feet long and 60 feet wide,

with a working height of 24 -feet and
provided with a trap 16 feet square and
8 feet deep so placed in the floor that it
can be used for special scenes requiring
elevator effects Or stairways leading to a
level below the stage.

Equipment Very Complete

A full complement of rooms containing
executive offices, directors' room, projec-
tion room, storage rooms, two star suites
completely equipped, dress and bath
room, will be an integral part of each
studio building. It is the plan of the
management to furnish producers with
complete individual plants in which they
may enjoy the privacy of a personally
owned studio. When completed these
studios will accommodate from ten to
fifteen companies at a time and may be
leased by the month or the year.

T. J. Bevis, well known in motion pic-
ture circles, is in charge of installation
and is at present at the Biltmore Hotel,
New York, engaged in completing his or-
ganization and purchasing equipment and
supplies.

A Message to Exhibitors

From IV. W. HODKINSON

W. W. Hodkinson, president of the distribution corporation bearing
his name, has made public the following message to organized exhibitors
of the nation. He says :

"May your councils bring forth a solu-
tion of the problems confronting the in-
dividual who would be independent in
the conduct of his theatre today.

"Wisdom must prevail and logic must
finally have an inning in this business.
It should be self-evident to all that the
present duplicating systems of distribu-
tion fed with factory-made films are not
conductive to quality of product but
represent a waste of millions of dollars
each year and a drain that no industry
can possibly stand.

"The partial shutdown in production
and the shortage of product which has
already made itself felt is ample proof
that the old factory system has failed.
* * *

"The question is 'What will take its
place?'

"To resolve in a general way to sup-
port independent producers simply means
switching your support from a large
factory to a smaller one. The small fac-
tories with their limited output and
heavy distribution expense are today in
such a weak position that the larger con-
cerns against whom you arc now re-
belling will make short work of them,
breaking then) like individual sticks un-
less they can combine their strength and
get on to a sound and economic working
excellent.

"To go from one factory which is
powerful and efficient to one that is weak
and less efficient is not the solution. The
weaker member will get strong by prac-
ticing the same abuses as his bigger

brother or by making the exhibitor
finance his further excesses and mistakes
under the guise of franchises or other
schemes.

* * *

"A neutral distributor who has no
entangling business alliances and who
has no commitments compelling him to
discriminate against either faction can
command the respect of exhibitor and
producer alike. Just as you now rebel
at putting yourself at the mercy of
groups of producers so would the worthy
producers hesitate before turning their
pictures over to any group of exhibitors
for distribution. The neutral distribu-
tor's sole function is to select the best
product from any source just as you
would do it for your own theatre and
the producers feel safe in giving him
their best product to distribute because
they know they will be equitably dealt
with.

"Hodkinson producers and Hodkinson
exhibitors can be and are being coordi-
nated on a basis of equity and efficiency
through the Hodkinson distributing
system. For fourteen years my sole
experience has been the building of
organizations to give theatres better serv-
ice by selecting pictures for them in-
stead of having them deal directly with
the producer of the pictures."

Kinograms Shows Fighters
In Final Training Stages

What are said to be excellent pictures
showing the activities of Jack Dempsey
and Georges Carpcnticr during the last
week of their training for the great
battle for the heavyweight boxing cham-
pionship (fi the world were shown in the
last issue of Educational's Kinograms.

"When Educational started to dis-

HENRY KOLKER

Director of "Disraeli," first of George Arli»s'

productions to be distributed by United

Artists.

tribute Kinograms it promised the ex-
hibitor that it would exert every effort
to get pictures of each and every news
event of national interest — not for special
pictures, but for the regular semi-weekly
news reel. Educational kept faith. At
great expense, Kinograms obtained the
pictures of the most intensive training
done by the champion, Dempsey, and his
challenger. It might well have made a
long feature picture out of them, and
charged feature rates, as has been done
by other news reels. Instead of this, it
showed these pictures in the regular
news reel," said an executive of the com-
pany.

Four Salesmen Are
Pathe* s Guests At
Championship Bout

(Special to Exhibitors Herald)

NEW YORK, June 28.— Among those
present at the Jack Dempsey-Georges
Carpentier million dollar le box contest
on July second, will be S. H. Hochfeld,
Philadelphia; P. Niland, Cincinnati; C.
N. Keppler, Chicago, and G. Glosser of
San Francisco.

The social register may not disclose
who these gentlemen are, but the entire
sales force of Pathe Exchange, Inc., will
envy every one of them, for they are the
winners in the contest staged by Pathe to
determine who could sell the greatest
number of contracts on the Jack Demp-
sey subjects between May 7th and mid-
night, June 18th.

Because Messrs. Niland, Hochfeld,
Glosser and Keppler proved themselves
the ablest salesmen of this particular
product, they will have all their expenses
paid to Jersey City, and in addition will
be seated right up at the ringside along
with the Goulds, Vanderbilts, Astors, and
the other eminent leaders of Amer-
ican social life.

Flaherty to Remodel

DANVILLE, ILL.— J. T. Flaherty,
Jr., has closed the Oaklawn theatre for
remodeling and redecorating.

July 9, 1921

EXHIBITORS HERALD

No Graft on Tivoli

Declares Sam Katz

Chicago Theatre Men Deny
Paying Tribute to the
Union Agents

Flat denial that any graft was paid
business agents of unions to make pos-
sible the building of the Tivoli theatre,
the new $2,000,000 theatre in the Balaban
and Katz Chicago chain, was made by
Sam Katz and other officers of the com-
pany in testifying before the Dailey com-
mittee which has been investigating
building graft in Chicago.

A report that Thomas Kearney, presi-
dent of the Chicago Building Trades,
held a block of stock in the Balaban and
Katz company, however, resulted in the
committee taking possession of the books
of the company and also those of Ascher
Brothers, and Lubliner and Trinz.

Herbert L. Stern, president of the
Balaban and Katz company stated that
no money was paid, and he believed the
work was not interrupted because the
unions knew Balaban and Katz would
fight and had the money to do it with.
Stern said he knew that if they stood for
graft, the Tivoli would cost them $50,000
in this way.

He said he appealed to the authorities
the first time a strike was threatened
and that ended the annoyance.

Churches Pay Exhibitor
Estimated Profit Lost
By Closing on Sundays

(Special to Exhibitors Herald)

MILAN, IND., June 28.— A purse of
$250 has been donated by the churches
here to Walter E. Talley, owner of the
Empire theatre, with the provision that
he close his house on Sundays for the
balance of 1920.

When requested by the church people
to darken his theatre on Sundays Mr.
Talley asserted that the Sunday shows
from June 19 to the first of next year
would net him a profit of $250. Church
workers and Sunday school members
immediately subscribed the amount and
gave it to the exhibitor on the condition
that he discontinue his shows on the
Sabbath.

Recently Talley was arrested for op-
erating on Sunday. The jury disagreed
and the case now is to be dismissed.
Church workers are paying the costs of
the trial.

New Picture Palace

Planned for Chicago

Alexander Flower, president of the
Roosevelt State bank, is having plans
drawn by Z. Erol Smith for a $350,000
theatre to be erected in Grand boulevard
south of the new bank building.

The theatre will seat 3,500 persons and
will be devoted to motion pictures and
vaudeville. Two Chicago enterprises are
negotiating for a lease on the playhouse.

Escape With $1,500

(Special to Exhibitors Herald)

TERRE HAUTE, IND., June 28.—
Thieves entered the office of the Amer-
ican theatre recently, blew open the safe
with nitroglycerin and escaped with
$1,500 in cash. Shannon Kabeenbach,
manager of the house, stated that the
money taken represented the greater
part of the Sunday receipts.

Arrest Wife of Theatre Man
Liberated From Indiana Jail
By Mob of Enraged Citizens

(Special to Exhibitors Herald)

Portland, IND., June 28.— An-
other arrest has resulted here from
efforts to enforce obsolete blue
laws.

Mrs. J. S. Hines, wife of the owner
of the Princess theatre, and Earl
Earhart, operator, were taken into
custody recently for operating the
house on Sunday.

Released on Bonds

Both were arraigned before Mayor
Mitchell and released on bonds of $25
each. In contrast to previous cases the
arrests were not made until Monday, the

theatre being permitted to continue its
Sunday performance.

Mr. Hines was arrested the week pre-
vious for refusing to close his house on
the Sabbath. He still is under the care
of a Chicago heart specialist, his illness
resulting directly from confinement in
the old wooden building which serves as
a lockup.

People Storm Jail

When arrested on Sunday Hines was
told that he would have to remain in the
unventilated jail until Monday owing to
the mayor's absence from town. Hear-
ing of this, enraged townspeople stormed
the place and the exhibitor was lib-
erated.

Mr. Hines' condition has been so se-
rious that it has been necessary for his
wife to operate the theatre.

Movement Among Exhibitors
To Stamp Out Carnivals is
Becoming National in Scope

Roving carnivals are menacing
the continued operation of motion
picture theatres throughout the
country. The seriousness of the
situation has led to an unorganized
national movement among exhibi-
tors to stamp out these traveling
troupes.

In many instances exhibitors have been
forced to darken their houses for several
nights owing to carnival competition. In
Vincennes, Ind., the seven motion picture
and vaudeville houses closed for an entire
week during the engagement of a carnival,
the fifth of the season to show in the city.
League Registers Protest

The Picture Theatre Owners of East-
ern Pennsylvania has protested te offi-
cials, who have pledged to co-operate with

the exhibitors by eliminating all gambling
and illegitimate attractions which afford
the carnival its profits. It is believed that
this will result in exterminating the car-
nivals.

Many cities throughout the country are
placing a ban on carnivals on the ground
that such troupes are a nuisance to the wel-
fare of communities and prove of no
benefit. On the other hand the exhibitor
is a resident of the city in which he oper-
ates and aids in the upkeep of the town.
Place Ban on Carnivals

The city council in Pittsburgh has
placed a ban on carnivals as have the city
officials of Canton, O. ; Wilkes-Barre, Pa. ;
Massillon, O. ; Alliance, O. ; Akron, O. ;
Racine, Wis., and Charleston, S. C.

In other cities the license fees have been
increased to an almost prohibitive figure,
while other communities have placed a ban
on all gambling and "girl shows."

"What Sxhibitors
are saying about

"Your good magazine is over half the battle in conducting my theatre and
selecting my programs. More power to you." — F. E. Sabin, manager, Majestic
theatre, Eureka, Mont.

"I am well pleased with the EXHIBITORS HERALD and find that it covers
more territory than both the World and News combined. Have always favored
the News heretofore, but your suggestions in the stills and exploitation depart-
ment have made me a HERALD believer." — C. L. McDonald, advertising man-
ager, Majestic and Istrione theatres, Jackson, Miss.

"EXHIBITORS HERALD is the best of them all. Your department 'What
the Picture Did for Me' is a great asset." — R. Pfeiffer, manager, Princess the-
atre, Chilton, Wis.

EXHIBITORS HERALD

July 9, 1921

Depression Is Only State of
Mind, Says Laemmle

President of Universal Film Company Tells His Employees to
Adopt Slogan: "Marking Time? Hell No! We're Going Ahead"

DEPRESSION is nothing concrete. It is nothing you can feel, see,
or touch. It is nothing but a state of mind.
That summarizes the message issued by President Carl Laemmle to
the 4,000 employes of Universal Film Manufacturing Company just prior
to his sailing for Europe.

THE utterances of Mr. Laemmle are
extremely timely. As proof of his
convictions he has not only maintained
normal production at Universal City, but
he has gone further in adding a number
of units so that the company's plans for
the new year may be fulfilled.

« * *

Mr. Laemmle's message follows:

"Just before sailing for Europe, I want
to say a few things which I hope you
will study over and over again.

"FIRST — I have unbounded confi-
dence in your ability to keep the Uni-
versal forging ahead 'even faster than it
has during the past year, or I never
would go away and leave you to your
own resources as an organization at this
particular time when all the fear-stricken
people in the world are shaking their
heads about the business outlook.

"SECOND— The company's plans for
the coming season, now completely
mapped out, call for the greatest and
most ambitious effort of our career. If
every big company in the Lnited States
would perform accordingly and imme-
diately, this so-called depression would
melt away as if by magic.

* * *

"THIRD— If you find yourself har-

boring gloomy thoughts, give some
thought to the following fact which has
helped me so many times: Depression,
whether financial or otherwise, is noth-
ing but a state of mind. It is nothing
you can feel, see nor touch — because it
is nothing but a state of mind. The
quick and sure cure for it is a better
state of mind, which can be summed up
in one word, 'Courage.'

"Fourth — We are not going to wait
for other companies to wake up. We
are not going to mark time. We are
not going to plunge ourselves into a
ridiculous gloom. We are going ahead
with all our heart and soul resources!
With your untiring and unafraid co-op-
eration in this program, there's nothing
in the world we can't accomplish. If
you are of the same opinion, I ask you
to subscribe to the following slogan and
I ask you to spread its message of en-
couragement as fast as you can:

"'Marking time? Hell no! We're
going ahead.' Good bye and good luck
and — go to it |"

The season's plans to which Mr.
Laemmle alludes as the most ambitious
effort the company has ever undertaken,
call for a total of 362 pictures.

MONEY MAKING IDEAS

Which Have Been Us e d Successfully by

Exhibitors to

Build Up Their Patronage

By W. H. MART

(Manager, Strand theatre, Grin-
nell, la.)

I did not believe this city
would be a good serial town on
account of the high class cli-
entele I cater to.

They were hard to get out
the early part of the week so I
put on a serial Tuesdays and
Wednesdays and started with
all children free if accompanied
by their parents. It went over
so well that I continued with
children free with the same
conditions for each episode.

I now do as much on Tues-
day as we formerly did on
Tuodav and Wednesday com-
bined. The seats are packed
by 7:30 in the evening. Be-

sides, we get enough children's
paid admission to pay for the
serial.

BY CHARLES M. THALL

(Manager, California theatre, Tur-
lock, Cal.)

Take a board (3 sheet size),
attractively framed, surfaced
witli attractive wall paper
(cheap and can be renewed for
freshness). Top with neat card
reading "Movie Bulletins" and
use as lobby display. Display
on it press comments on com-
ing features clipped from the
nearest big city, trade paper re-
views, interesting information
published about stars appear-
ing on the local screen. Press
sheets issued by various dis-
tributors also furnish good
reading.

Protest Part-Time
Censor in Baltimore

Better Pictures League Says
Governor must Assume
Responsibility

(Special to Exhibitors Herald)

BALTIMORE, MD, June 28.— A pro-
test against the reappointment of Colonel
Macklin to the censorship board has
been sent to the governor by the League
for Better Moving Pictures.

The league, according to Mrs. How-
ard D. Bennett, is not satisfied with
"part-time censorship." She declared
that in appointing a part-time censor the
governor must assume full responsibility
for the picture situation in the state.

Issues Statement

Relative to Macklin's reappointment
Mrs. Bennett said further:

"We feel that the picture situation in
the past does not justify the reappoint-
ment of anyone on the board. The gov-
ernor wrote us of his reappointment of
the retiring member of the board and
gave as his reason that there was a dif-
ference among the various interests and
organizations who were strongly urging
different persons and that there never
has been a complaint brought to his at-
tention of the work of this member.

"The league immediately answered and
pointed out that all organizations work-
ing for higher standards in moving pic-
tures have demanded that a man be
appointed who will devote his entire
time to this very useful work and further
called attention to the fact that our
league, the Ministerial Union and the
Federation of Churches have expressed
to him their approval of several citizens
who have agreed to accept the position
and give full time.

Says People Insulted

"The censor board in replying to our
complaints uses the well-worn phrase:
'Go out and educate the people.' We feel
this is an insult to the intelligence of the
people, for why have a censor board if
the people are to do the censoring? The
proper thing for us to do is to organize
public opinion and to arouse the people
to the neglect and laxity of the law."

Black Hand Letter
Threatens the Life
Of Charlie Chaplin

TACOMA, WASH., June 28.— An
arrest has been made here in connection
with the receipt of a black hand letter
by Charlie Chaplin, motion picture
comedian. The letter demanded the pay-
ment of $39,000 under penalty of death.

The man held by postal authorities
gave his name as Henry Baker, 49. He
has been under surveillance for several
days, according to government agents.

Author and Aids Will
Build Baltimore Plant

(Special to Exhibitors Herald)

BALTIMORE, MD., June 28.— Fred-
eric Arnold Kummer, author, and sev-
eral associates have organized Romance
Pictures Company for the production of
"two reel subjects of the highest type."
Tin- company's first picture, 'Little Red
Riding Hood," has been completed.

It is planned shortly to equip a studio
in this city. At present the pictures are
being made in New York.

July 9, 1921

EXHIBITORS HERALD

Baradel Thwarts Efforts of
Fanatics to Destroy Business

A successful campaign to thwart the efforts of a group of fanatics
to destroy his business has just been concluded by E. A. Baradel,
manager of the Palace theatre, McGehee Ark., and a member of the
PUBLIC RIGHTS LEAGUE.

Three weeks ago this group of meddling reformers, with no
other motive than destruction, placed in circulation two petitions
for the purpose of forcing the exhibitor to suspend business entirely.

After two weeks had elapsed
Baradel launched a counter cam-
paign on his screen and through
the circulation of letters to the
citizens of McGehee. In a letter
to the PUBLIC RIGHTS
LEAGUE. Mr. Baradel relates
the results of his endeavors. He
says :

"After two weeks had
passed I sent the attached
letter into every home in
our little town and every-
day since I have had an
average of about fifty people
come to me and express
their thanks for having in-
formation about the other
side. As a result I believe
that we have added 50 per
cent more friends and in ad-
dition thereto THE PETI-
TIONS HAVE FALLEN
FLAT AND THE AGITA-
TORS ARE THOUGHT
LESS OF THAN EVER
BEFORE."

To aid other exhibitors in plan-
ning a campaign to enlist the
support of their patrons- in a de-
fense of their business Mr. Bara-
del's message to the public is re-
printed in full. Although the let-
ter might have to be rewritten to
dovetail in with local conditions
it will give a basis on which to
work. It follows :

TO THE PUBLIC:

As you probably know, a few
"so called" Reformers have been
busy lately, agitating adverse
feeling, or spreading propaganda
of some unknown sort against the
moving picture theatre. Although
we have tried diligently, we have
been unable to find out what the
objection to moving pictures is.
In fact, we have not even been
extended the courtesy of being
asked by these reformers to co-
operate with them in whatever
the reform is they are after.
We have heard it rumored on

the street that possibly it is the
class of pictures we are showing.
Surely this cannot be the trouble,
as we do not feel that anyone
can honestly say that we do not
run pictures that any member of
the family can see. We stand
ready to prove that we run
cleaner pictures than the aver-
age theatre. Further, that during
the past two years we have re-
fused to contract for some of the
best and biggest pictures made
acccunt having features in them
that we thought might be ob-
jectionable to some of our pa-
trons.

During the past year there has
been considerable agitation
throughout the country for Sun-
day Blue Laws and National Cen-
sorship. To show the people that
they are in the business to please
the people and not themselves, the
moving picture producers have
eliminated everything from sce-
narios that might be objectionable
to some who are sensitive, and as
a result we are getting pictures
today that are cleaner than ever
before in the history of the in-
dustry. However, have you ever
seen a picture that did not carry
a greater moral and more con-
vincing than any minister can
impress you with words?

If we were showing pictures
unfit, do you think that we would
issue a standing invitation to all
of the ministers and their fami-
lies to be our guests at any time?
Certainly not. If we had anything
to be shown to certain ones only,
we would fear the criticism that
would be due us.

In justice lo ourselves we feel
that we should mention a few
things done by us during the past
12 months to better conditions
for you when visiting our show,
as we have always felt that our
people of McGehee are entitled to
service just as high class as they
would get elsewhere — and better if
we could get it.

We have installed a musical in-
strument to give you greater
pleasure at an actual cost of $2,-
6SO.0O.

We have installed two new pro-
jection machines of the latest
type, although our old ones were
still serviceable, at an actual cost
of S9S0.0O.

We have installed a Minusa Gold
Fibre Screen to relieve eye strain,
at an actual cost of $190.00.

We have recently purchased a

franchise for the very best and
highest class pictures on the mar-
ket today, increasing our film
rental 30 per cent over 60 days
ago.

We have always and will con-
tinue to gladly advertise anything
for the churches, schools, S. I. A.,
etc., absolutely free of charge, al-
though in most cases it means
considerable less to us account
competition.

We have always and will con-
tinue to gladly loan our theatre
for any public or charitable work,
absolutely free of charge.

We mention these things to show
that it has always been our spirit
to co-operate with the people for
the gocd of McGehee. Can the
agitators say they have the same
spirit ?

One more point — Have you no-
ticed that £0 per cent of the "so-
called" Reformers NEVER visit a
picture theatre and know nothing
whatever about what is going on?
Do you think they are in a posi-
tion to either condemn or acclaim?

Do you think we are entitled to
a square deal?

We thank you for reading this.
Yours for better service,
E. A. BARADEL,
Manager Palace Theatre.

Mr. Baradel's advocacy of the
PUBLIC RIGHTS LEAGUE
methods in combating the intol-
erant reformers is voiced in this
excerpt from the letter received
from him: "I believe the whole
question dwindles down to EDU-
CATING THE PUBLIC OR
LETTING THEM KNOW THE
FACTS."

The results attained by the Mc-
Gehee exhibitors are concrete
evidence of the effectiveness of
the plan evolved by Exhibitors
Herald for stamping out the
destructive reformer. Mr. Bara-
del conducted a winning cam-
paign because his cause was
right. A majority of the people
believe in justice and if exhibi-
tors will endeavor to show the
people that the reform movement
is an injustice to legitimate busi-
ness the industry will have won
the greatest victory in its his-
tory.

What Baradel did every exhibi-
tor can do.

The McGehee exhibitor had to
contend with a local condition.
But by stamping out this inter-
ference in every community there
will be nothing to fear from a
national aspect.

EXHIBITORS HERALD

July 9, 1921

lgfhtmgf for a Free Screen

Following are the names added to the membership roll of the PUBLIC RIGHTS LEAGUE during
the past week. The complete list of members will be printed at an early date.

Weekly there is evidence of the effectiveness of this movement. Recently "Exhibitors Herald" has
published a number of stories relating how theatre men have solved local problems by appealing direct
to the public.

With every exhibitor in the country participating in this campaign it will be possible to cope with
national issues as effectually as with communtiy problems.. It costs you nothing to become a member
of the LEAGUE and the benefits to be derived are incalculable.

ALVIS, GORDON, Amusu theatre, Winnsboro, Tex.
ARCADE THEATRE, 805 Third St., Milwaukee, Wis.

BEATUS, L., Loews Palace, Washington, D. C.
BRAYTON, JUDE, Authors League of America.
BRULANSKI, JULIAN A., Cosimos theatre, Wash-

"lg BRUDEN, H. H., Mirage theatre, Axtell, Neb.
BURGESS, W. E., Victory Hall, Scottsville, Va.
BURR, L. W., Burrs theatre, Bronson, Tex.

CHIDLEY, J. E., Crystal theatre, LaSalle, Colo.
COLMAN, M. JR., Grand theatre, Washington, D. C.
COYER, C. A., Princess theatre, Ocheyedan, la.
CUTCH, CHAS., Florida theatre, Washington, D. C.

D'ATLEY, ELIZABETH, Favorite theatre, Washing-
ton, D. C.

DAVIS, WILEY, Jewell theatre, Washington, D. C.
D1BELKA, JAS. B., Parkway theatre, Chicago, 111.
DILLER, PHYLLIS, 10 W. 61st St., New York City.
DREW, LILLIAN, 10 W. 61st St., New York City.

FENBERG, GEO. M., Auditorium and Alhambra the-
atres, Newark, O.

FOLLETT, D. B., Star theatre, Gibsonburg, O.

FRAIN & MARCUSON, Dumbarton theatre, Wash-
ington, D. C.

FRANK, LOUIS H., 6202 S. Halsted St., Chicago, 111.
G

GILBERT, A. C., 220 W. 42nd St., New York City.
GALBLUM, A., Revere theatre, Washington, D. C.
GALE, LILLIAN R., 729 Seventh Ave., New York
City.

GALLAGHER, R. E., 729 Seventh Ave., New York
City.

GOULDEN, LOUIS B., Princess, Blinn and Royal
theatres, Frankfort, Ind.

GOLDSON, H., Judeon theatre, Chicago, 111.

GREEVER, C. B., Gem theatre, Frederick, Okla.

GRIBBLE, RALPH R., Grand theatre, New Ham-
burg, Ont.

HALEY, E. J., Hillside theatre, 1515 W. 69th St.,
Chicago, III.

HANSEN, CHRIS, Dixie theatre, Little River, Fla.
HARDWICK, BROS., Lyceum theatre, Clovis, N. Mex.
HASTERT, HENRY, Elite theatre, LeMars, la.
HAYMAN, S. A., l.yda theatre, Grand Island, Neb.
HEGMAN, J. J., Oucen theatre, Austin. Tex,
HENDERSON, H. S., Family theatre, Eagle Rock, Va.
HERITAGE, C. S., Kavowe Hotel.
HITCHKOCK, W. B., JR., Star theatre, Upper San-
dusky, Ohio.

HOWE, WM. A., Glcndalc theatre, Glcndale, Cal.
HUNTER, B. H., Si rand theatre, Uvalde, Tex.

JERNE, A. J., New Empress theatre, Everleth, Minn.

KALLAL, J. R., Lexington theatre, Chicago, 111.
KOFFMAN, H. D., Marlow theatre, Chicago, 111.
KOMBLUM, JACOB, 154 St. Anns Ave, Bronx, N. Y.
KYLE, W. H., Lyric theatre, Aurora, Ind.

LEONARD, BILL, Mystic theatre, Cedarvale, Kan.
LONGHRAN, T. F., Biggs theatre, Biggs, Cal.
LUST, S. B., Super Films Attractions, Washington,
D. C.

MILLER, E. D., Plaisance theatre, Chicago, 111.
MORRIS, J. N., Liberty theatre, Bullard, Tex.
MURPHY, W. J., Home Amusement Co., Washing-
ton, D. C.

MURRAY, R. H., Hiawatha, Dunbar and Foraker
theatres, Washington, D. C.

MYERS, LEROY J., Lyric theatre, Dustin, Okla.

NOTRE, ISAAC, Plaza theatre, Washington, D. C.

O'BRIEN, SMITH, 365 W. 46th St., City.
ODONNELL, THOS. A., New (Meaders) theatre,
Washington, D. C.

PHILLIPS, LAWRENCE E., Stanton theatre and
Stanton Gardens, Washington, D. C.

PIERCE, J., Erie theatre, Antlers, Okla.

PITTSER, CHESTER M., Unique theatre, Gunnison,
Colo.

ROBERTS, F. G.. Wewoka theatre, Wewoka, Okla.

SABIN, F. E., Majestic theatre, Eureka, Mont.
SELIG, G. H., Gem theatre, Chicago, 111.
SIEGEL, L., Prairie theatre, Chicago, 111.
SILHA, J., Stadium and Lion theatre, Chicago, 111.
SLOCUM, E. R. & C. J., Woodrow theatre, Mangum,
Okla.

STEICHEN, JOHN, Aurora theatre. White Lake, S. D.
ST. LEONARD, MRS. FLORENCE, 56 W. 49th St.
New York City.

TAYLOR, CHAS., The Best theatre, Colorado, Tex.
THOMAS, OSCAR, Dixie theatre, Tazewell, Tcnn.
TOOTHAKER, SOLON, New Lewis theatre, Inde-
pendence, Mo.

VON MEETEREN, HENRY, Rainbow theatre, Chi-
cago, 111.

WHITE, E. P., Strand theatre, Livingston, Mont.
WHITE, I A , Majestic theatre, Sherwood, N. D.

July 9, 1921

EXHIBITORS HERALD

Author Lauds Story Wr ltten
By Neilan for League Picture

"It's great," is the comment of Hugh Wiley (holding script) on the story
Marshall Neilan (to the right in the picture) has written for the PUBLIC
RIGHTS LEAGUE picture. Anna May Wong (to the left) and Teddy
Sampson concur in his opinion.

Producer Will Co mmence
Shooting Film As Soon
As '"Bits of Life" Is
Completed at Studio
On West Coast

"A great story," is what Hugh
Wiley, noted "Saturday Evening
Post" writer says of the script
Marshall Neilan has written for
the PUBLIC RIGHTS LEAGUE
film. And Wiley should know!

Mr. Neilan will start shooting
this film as soon a he completes
"Bits of Life," his newest First
National picture, which will he
in about ten days. Mr. Wiley,
who is collaborating with the
producer on the story for "Bits
of Life" was shown the script for
the PUBLIC RIGHTS LEAGUE
film last week. One of the shin-
ing lights of modern fiction, Mr.
Wiley is a capable critic of what
is good and what is poor in plot
construction.

The script for the LEAGUE
film was written by Mr. Neilan
himself — his first story since
"Dinty." It is safe to say that
the man who wrote "Dinty," "Go
and Get It," and other film plots
that have made motion picture
history will present one of the
most powerful anti-censorship
film arguments ever screened.
His genius for injecting punch,
such as shown in the above men-
tioned productions, assures the
exhibitor of the PUBLIC
RIGHTS LEAGUE film a pic-
ture that will illustrate with tell-
ing effect all the arguments he
has advanced in his fight to beat
the reformers.

Although the picture will put
over its message with a wallop,
Mr. Neilan assures us that it will
in no way offer a preachment, but
rather an entertaining subject
that will fit the program of any
exhibitor and can justifiably be

offered as part of the evening's
entertainment.

In discussing the film with
a representative of "Exhibitors
Herald" at the studio in Los An-
geles, Mr. Neilan said: "I do not
believe it is a good policy to try
to do two things at once. 'Bits
of Life' is receiving my personal
attention. This picture is some-
thing entirely different from
anything I have ever produced
and demands every minute of my
time at the studio.

"As soon as this production is
finished, I will start 'shooting* on
the PUBLIC RIGHTS LEAGUE
film which I plan to give my un-
dividend attention. I realize the
wonderful opportunity afforded
me to do a genuine service not
only for the exhibitor but also for
the entire industry. It is be-
cause of this realization that I
will treat this film with the same
consideration I would give any
of my big productions. When I
start shooting this picture I will
give it all of my time and atten-

tion and devote the efforts of my
entire staff to it.

"I have prepared the script in
my spare time away from the
studio and arrangements are now
being completed so that every-
thing will be in readiness when
I finish 'Bits of Life.' Various
persons in my organization are
working on the details affecting
this picturization which when
ready for publication, will I am
sure, enhance its presentation
materially.

"I am leaving today for San
Francisco with my cast and
technical staff to stage what I
consider the big punches for my
new production. If the weather
permits, I should finish 'Bits of
Life' within the next ten days.

"THE PUBLIC RIGHTS
LEAGUE offers the exhibitor one
of the greatest opportunities he
has yet had to get his patrons
not merely sympathetic to his
views, but fighting for his rights.
I am delighted to be able to do
my bit."

EXHIBITORS HERALD

July 9, 1921

Don't

Forget That
the Reformer
Is a

Destructive
Competitor

This is copy for slide No. 10. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

Why do you advertise your pro-
gram?

Because you want to get crowds
into your theatre. It is a legitimate
means of meeting competition.

Did you ever stop to consider that
the reformer also is a competitor in
cne sense of the word? He is cre-
ating opposition to you by the dis-
semination of misstatements.

The way to counteract his influ-
ence is to advertise your business
in the proper light.

The PUBLIC RIGHTS LEAGUE
affords you this opportunity. It
provides weekly an editorial com-

ment for slide use. This comment
is advertising and should be utilized
as faithfully as programs and throw-
aways.

Advertising is the backbone of
business. Its application is imma-
terial so long as it is truthful.

The reformer has won a follow-

ing by advertising himself. You can
arouse the people to an attitude of
antagonism toward the reformer by
constant use of the PUBLIC
RIGHTS LEAGUE propaganda.
Hundreds have joined this move-
ment. If you have not it is your
move.

PLEDGE

THE

PUBLIC
RIGHTS
LEAGUE

A«_j lit \,

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Knowing that immediate action must be taken to maintain the freedom of the screen. / PLEDGE
MYSELF TO THE CAUSE OF THE PUBLIC RIGHTS LEAGUE, my only obligation to be that
I will use. whenever conditions permit, the slide of the League, and in this manner do my part in arousing
public sentiment against this radical and oppressive legislation.

Sitn and mail to EXHIBITORS
HERALD. 411 South Dearborn Strett.
Chicafo. You then will he enrolled as
a member if the PUBLIC RIGHTS

LEAGUE.

Name .
Theatre

City . . .

Clip Out!

Sign!
And Become
a Member of
League

EXHIBITORS ADVERTISING

P-^^pARTMtNT^^ ^^O/VV^ - ,

"How s Business?

A JULY EPISODE

£yCEXE: Interior of a day coach
^ bearing two exhibitors from
adjacent small cities to their
common exchange center. Miscel-
laneous passengers in varied pos-
tures against red plush cushions
gaze dully out of nindows at pano-
rama of green ticlds. Trainmen in
blue, wrinkled uniforms zcalk
through car at intcn als. Exhibitors
in scat beside open zcindow uncld
straw hats fan-wise and converse as
fclloivs:

"How's business ?'"

''Not so good."

"Weather?"

"Yes. They won't leave the old
front porch. v

"Funny, isn't it? Even the old
front porch is not the coolest place
in the world these days."

"No. I know it. But they stick-
to it, just the same. I guess they
just "stick" any place they happen to
be sitting in this weather."

' What have you done to bring
them in?"

"Done ? Everything. W hat can a
person do? I advertise just as
much as ever, and they won't even
read the papers."

"I see."

"How's business at your place?"
"Good, considering everything."
"How come?"

"O, I don't know, exactly. I've
just crowded on a little more sail,
and I haven't cut anything. I've
changed my style a little bit,
though."

""How?"

"Well. I've eliminated long,
weighty overtures. I've had the
operator speed up a bit. especially
on dull footage, and I've made a
special effort to get the front porch
crowd."

" W hat kind of an effort?"

"Well, maybe it isn't really an ef-
fort. I've got the boys that dis-
tribute my heralds to take them
around in the evening instead of the
morning. It's easier on the boys,
and it gets more business. I put a
big line, like 'Cooler in the Strand
than on the old front porch.' on each
dodger, and the box office shows
the result."

"Xot bad. What else?"

"I use a lot of street stunts, and

CHARACTERS

An Exhibitor

Another
A Brakeman

I send them around at the same
time of day. It does a lot of good."

"Yes. but it costs money."

"'Anything does."

"I'll say so. Even film."

"Even film, but you've got to
have it."

"What are you running?"

"The best. That's all I ever use."

"I know, of course. But can't
you get by with something cheaper
for a while?"

"Well, I might. But my people
expect me to give them the best I
can get and it's poor business to
disappoint them.''

"Certainly, under ordinary cir-
cumstances, but they ought to know
that when you cut prices you have
to cut something else to do it."'

"But I haven't cut prices."

"You haven't?''

"No. I figure that a cut now is
pretty likely to become permanent.
People just now consider that cut
prices in other lines are to be per-
manent, and they think the same
way about admissions. It'd be
prettv hard to get them back where
they belong."

"W ell, there's something in that.
But pictures are different."

"You're right. They are differ-
ent. That's just why it isn't going
to be necessary to cut prices. I
haven't found anybody demanding
a cut."

"How many have you asked?"

'"Xone. Why look for trouble?"

"I guess that's what I did. I cut
my show and my prices both a
month ago and now business has
evaporated."

"Why did you cut?"

"Well, everything else was com-
ing down, and of course pictures
are only pictures."

"Only pictures?"

"Sure. And when I read that
legitimate theatre prices were drop-
ping I thought I'd get ahead of the
demand."

"I understand. And I sympathize
with you."

"Well, what do you suggest?"

"I suggest, if you'll pardon my
frankness, that you take some time
off from work, go to some place
where you can't get the box office
figures every time you feel like it.
and think over that statement of
yours that 'pictures are only pic-
tures.' " '

"I — I don't get you."

"I know you don't. And you
won't, unless you correct that im-
pression you've got. You know the
history- of pictures as well as I do.
And you ought to know that what
the legitimate stage or any other
entertainment institution does has
no bearing whatever upon the
screen. You're trying to compare
peanuts and potatoes, and it can't
be done."

"Why? Don't you count the leg-
itimate theatre, carnivals and that
sort of thing as competition?"

'"Certainly not. They are coun-
ter-attractions. I grant you that, but
they are not competition. And
there's all the difference in the
world between the two. You're
about as reasonable as a dry goods
merchant who cuts the price of lin-
gerie just because eggs drop from
a dollar a dozen to thirty cents."

"Well, you're about as reasonable
as I am. and. not a bit more so.
You're trying to tell me how to run
a business in my town by telling me
what you're doing in yours. And
the towns are no more alike than
peanuts and potatoes, either."

'Xo. but the people are. People
nre alike, everywhere."

'"They are like — "

"That's enough ! If you're going
to get mad about it — "

"I'm not mad. but when a guy
that thinks he knows evervthing
starts in to tell me how to run my
business I'm going to — "

(Brakeman enters car as train
jolts to halt.)

"Chicago !"

EXHIBITORS HERALD

July 9, 1921

Suggestions in the Stills

FRED S. MEYER, managing di-
rector of the Palace theatre, Ham-
ilton, O., recently gave a special per-
formance for the lawyers of the
county at which they were invited to
solve the legal tangle presented in an
attraction in engagement. A similar
stunt may used with "I am Guilty,-'
Louise Glaum's J. Parker Read, Jr..
production for Associated Producers,
a situation from which is shown in the
above still.

THE car shown above figures importantly in "The Silver Car," Earle Wil-
liams' Yitagraph production, from which the still is taken. An identification
stunt, an automobile "mystery" story conducted in the newspapers and various
other methods of exploiting the attraction are suggested by the illustration.
Automobile dealers should welcome the opportunity of cooperating in an
advertising enterprise of practically any nature.

Shawl," a forthcoming Universal pro-
duction. The still, with the title,
suggests a street identification stunt of
the type which has been successfully
used with "Outside the Law," and
other productions in the past. The
selection of the young lady imperson-
ator provides basis for a contest.

FLOAT carrying men in diving suits was used by the California theatre,

.os Angeles, in exploitation of "Wet Gold," a Goldwyn production, from
which the still is taken. The same or similar stunts may be used generally in
its behalf. "Get the diver to talk to you and win a ticket to the (name) theatre"
is a line suggested by the above illustration. It can be widely elaborated.

July 9. 1921

EXHIBITORS HERALD

The Way
"Dixie"
Does It

Wilard Patterson, managing director of the Criterion theatre, Atlanta, Ga.,
found the capacity of that house too limited to accommodate the crowds attracted
to the showing of "Peck's Bad Boy,-' the First National attraction featuring Jackie
Coogan, by his characteristically comprehensive advertising campaign. An "over-
flow" booking was made for the Savoy theatre, where those unable to gain
entrance to the Criterion were told that they could see the same picture.

John B. Carroll, manager of the Imperial theatre, Charlotte N. C, made the
"front door" of his house a back door when Mary Pickford's United Artists pro-
duction, "Through the Back Door," was in engagement. The display is the best
yet reported in connection with the feature. Orphans from two institutions were
given a special performance, the Kiwanis Club providing fourteen automobiles for
the transportation of the children.

EXHIBITORS HERALD

July 9, 1921

The Tallyho Ballyhoo

SALESMEN who travel for any business institution
are employed for that purpose solely because it has
been definitely established that enough business to
pay traveling expenses, plus a profit, can be obtained by
men sent out to get it. The tallyho ballyhoo is the travel-
ing salesman of the motion picture theatre.

Effective as may be newspaper and other advertis-
ing conducted it is obvious that not all of the buying public
can be reached in this
manner. The same
rule that governs other
businesses governs the
theatre. A salesman
dispatched upon a sell-
ing mission can pro-
duce enough business
to pay for the selling
and leave a profit.

1 Jallyhoos calculated
to cover wide territory
are more frequently
reported at this season
of the year than at any
other time. Exhibitors
know that business can
be created. W hen
warm weather works
its influence upon the
box office showmen
utilize the instrument
which, u n d e r m o r e
f a v o r a I) 1 e circum-
stances, they too gen-
erally neglect.

T w o interesting
applications of
the tallyho ballyhoo
idea are pictorially rep-
resented upon this
page-

HERMAN
PHILIPS, Para-
mount exploita-
tion representative,
took c h a r g e of the
Campaign for "Decep-
tion" at the Century
theatre, lialtimore, Md
and made to look new.

An ancient tallyho was obtained

Five men and four women were employed to occupy
the vehicle and dressed accordingly. Then banners
were affixed to the side, the copy reading, "If a hunting
you will go, for a great show, see 'Deception' at the Cen-
tury." Four horses were used.

The appearance of the vehicle was, in itself, a distinct
novelty and drew attention sharply to the banners. It had

the added merit of a direct identification with the picture,
as there are hunting scenes in the early footage of the
production.

WHEN a summer snowfall covered Baker, Ore., as
is not an unusual occurrence in that city, K. L. Burke,
manager of the Orpheum theatre, used practically the
same line of reasoning in mapping out his campaign for

the showing of "Sand,"
W i 1 1 i a m S. Hart's
Paramount production.

A stage coach was
the obviously suitable
vehicle, but none was
obtainable. Mr. Burke
overcame that obstacle
effectively by convert-
ing a wagon into a
stage coach by deft ar-
rangement of cutouts
from the twenty-four
sheet issued with the
picture. One of these
was placed upon either
side of the vehicle,
which, with four horses
to draw it, was the first
to appear upon the
streets after the snow.

The accompanying
illustration shows the
conveyance drawn up
in front of the theatre.
Mr. Burke is the third
figure from the left,
standing.

* * *

EXHIBITORS in
practically every
quarter have given evi-
dence that proper ap-
preciation of mobile
exploitation value is
general. It is not to
the credit of the men
engaged in selling mo-
tion picture entertain-
ment to the nation that,
use of methods which are practically infallible is reported
only at times when there is urgent need of extraordinary
effort to produce patronage.

It should not be gathered that that statement is cal-
culated to detract in any degree from the measure of
credit due to the men whose work is represented in this
discussion. Rather should it be considered that additional
credit is due them for having contributed valuable ex-
amples for the benefit of men who need them.

Tuly 9. 1921

EXHIBITORS HERALD

Organization Exploitation

ORGANIZATIONS of various
classes throughout the coun-
try embrace in their member-
ship practically the entire population.
In that fact lies the promise of organ-
ization exploitation, a type of co-op-
erative advertising that has been used
but slightly by theatre men to date.

It is obvious that in the mere mass
membership of clubs, lodges, etc., there
exists ample reason for co-operation
through which persons unaccustomed
to visiting the theatre can be brought
into the sphere of the screen's appeal.

In the publicity obtainable through
such co-operation there exists another
excellent reason for such activity.
Two recent instances of class appeal
which brought mass patronage suffice

to illustrate the point.

* * *

SEVEN' American Legion po>ts co-
operated with the management of
the Blue Mouse theatre, Minneapolis,
Minn., when "The Heart of Mary-
lanr," the Vitagraph production, was
in engagement. One day of the week
was set aside for each post, and prizes
were awarded to the posts selling the
most tickets. The week of Memorial
Day was selected, fittingly, for the en-
terprise.

An accompanying illustration shows
the front of the theatre during the run.
Simple but effective decoration was
used and veterans of foreign wars
were accorded the banner in spot posi-
tion.

That precedent can be adapted by
any exhibitor, at any time, in connec-
tion with "The Heart of Maryland"
or any picture of similar nature.

* * *

WALTER DECKER, manager of
the Empire theate, Frederick,
Md., entered into a co-operative ar-
rangement of similar character with
the local order of Red Men. Three
shows are run each evenine at the

Empire and in return for aid given
him by the lodge in maintaining the
lobby display shown in an accompany-
ing illustration and otherwise Mr.
decker conducted the last show each
evening exclusively for the lodge mem-
bers and their families.

"The Last of the Mohicans." Maur-

ice Tourneur's Associated Producers
production, was the attraction which
made the enterprise possible. Mr.
Decker's report on the engagement
follows :

"Played two days to capacity busi-
ness. Exploitation pays. It is the
onlv wav to get business."

* * * •

• • • 1

RV kj,cht A FEATU

* * * $

EXHIBITORS HERALD

July 9, 1921

"Boosting" vs. "Boasting"

Tl I E Four Horsemen of the
Apocalypse," Rex Ingram's
.Metro picturization of the
book by Vincente Blasco Ibanez, is in
its fourteenth week at the LaSalle the-
atre, Chicago. Accompanying illus-
trations disclose some of the import-
ant reasons for its long run at a
legitimate theatre in a season when
stage attractions have failed to keep
open the doors of several downtown
playhouses.

Ned Holmes, in charge of the Chi-
cago engagement, is responsible for a
theatre front which is strong in at-
traction value. The entire front of
the building is decorated with stream-
ers of royal purple visible for several
blocks, blocks along which many thou-
sands pass daily.

The immediate lobby of the LaSalle
is decorated with hand painted repro-
ductions of important scenes from the
picture, as shown in another illustra-
tion, reflectors being placed in such
manner as to throw these into effec-
tive prominence.

Central position is occupied by a
paper mache model of the Apocalypic
Beast, an elaborately designed struc-
ture illuminated from within. Mr.
Holmes is seen standing beside the
figure in the illustration.

Ushers are costumed as shown in
another illustration, and the eldest of
these is eighteen years of age, a not
unimportant item when their attrac-
tion value is considered.

Chicago legitimate theatres used for

motion picture purposes are seldom as
capably treated as has been the La
Salle by Mr. Holmes. His policy, in-
dicated in his favorite remark that
exploitation men do "too much boast-
ing and not enough boosting," is dem-
onstrated effective in the length of the
engagement.

Resource

RESOURCES at the motion picture
advertiser's disposal embrace the
whole realm of human life and ac-
tivity. Occasionally a man demonstrates

that fact by enterprise resulting from
original thought. Herbert H. Johnson,
manager of the Luna theatre, Lafayette,
Ind., recently gave such a demonstration.

Summer had "set in" in Lafayette.
"The Old Swimmin' Hole" was booked
for a Luna theatre engagement. Citizens
of Lafayette had indicated a fondness for
the open places.

Mr. Johnson promoted a picnic. Per-
sons attending the theatre during the
showing were given tickets entitling them
to admission. Expense was obviated by
making it a "basket lunch" affair. Ex-
hibitions by professional swimmers were
scheduled, effecting the association of
ideas between the picture and the picnic.

The present plan, founded upon the
success of the event, is to make the Luna
picnic an annual event.

July 9. 1921

EXHIBITORS HERALD

c/4. Pickford Picture Party

THE career of the Mission thea-
tre, Los Angeles, opened with an
announced policy of a single
show nightly and high admissions, has
been closely watched during the past
year. Many interesting reports of en-
terprise in keeping with that announce-
ment have been received. The duo-
program upon which Mary Pickford's
United Artists production. ' Through
the Back Door." and Mack Sennett's
five part comedy, "Home Talent."
were included, was probably the most
effectively conducted engagement in
the history of the theatre.

The co-operation of the Los An-
geles Times was obtained by Harry
David, manager, and while a rain-
storm described as unprecedented was
in progress nine hundred orphans at-
tended in a body a special perform-
ance given for their benefit. Mr.
David discusses the incident as fol-
lows :

"As a stimulant for word of mouth
advertising, this show proved to be
one of the very best stunts ever pulled.
It.interested rich and poor alike. The
interest of the rich was aroused by
asking them to lend their cars to carry
the kiddies in, and the attention of
the poor was caught by the possibility
of attending the show. The result of

all this was that it put 'Through the
Back Door' and 'Home Talent' on the
tip of nearly even- tongue in Los An-
geles. Some of the wealthiest families
in the city contributed their cars, while
members of the most influential wom-
en's clubs co-operated in finding or-
phanages— especially obscure and out-
of-the-way institutions which usually
receive small attention when events of

this kind are launched.

"During almost the entire week pre-
ceding this Saturday morning show
for the orphans it rained almost in-
cessantly, but in spite of the fact that
the city was flooded by one of the
worst storms in its history the fea-
ture did a very good business. Xo
doubt much of this was due to the
publicity we got through the Times
tie-up."

Man- Pickford. busy with the pro-
duction of "Little Lord Fauntleroy,"
her forthcoming vehicle, was unable to
attend the theatre but bought candy
for the children and gave each a por-
trait of herself. Ben Turpin. Charles
Murray and Phyllis Haver, promi-
nently cast in "Home Talent," were
present in person.

The enterprise was conducted in
the style that has characterized Mis-
sion exploitation since the opening of
the theatre. It is significant that the
advertising executed by the manage-
ment has been consistently in keeping
with the general high standard of ex-
cellence announced at the opening.

The venture is reported as having'
given wholly satisfactory results from
the beginning, many pictures having
had long and successful runs marked
by showmanship of a high order. The
example of the Mission certainly will
not be without pronounced influence
upon motion picture theatre progress.

EXHIBITORS HERALD

July 9, 1921

Exploitation Stories
Recorded tv the L ens
Showing the Trend of

Advertising Activity

MAE MURRAY, star of "The Gilded Lily." Para-
mount production, toured Sioux City, la., in cutout
effigy when that picture was shown at the Royal theatre.
Newspaper men aided l\. C. Geary, Paramount exploita-
tion man, and John Friedl, of the theatre, in promoting the
enterprise. Voluminous publicity was obtained in this
manner and Mr. Friedl described the stunt as "one of the
most effective street exploitation feats we have ever used."
A florist's window used to advertise the same feature is
shown below.

CUTOUTS from stills are used for window displays by
Harry L. Royster, Paramount exploitation man at the
Buffalo, N. Y., exchange. Large stills are especially suit-
able for this purpose and the decorative possibilities are
obvious.

FORTUNATE juxtaposition lends added value to the
advertising done for the Empire theatre and the Opera
House of Frederick, Md., managed by Walter Decker.
Campaigns for both houses draw patrons to the corner
shown above. The Opera House is in the foreground, the
Empire theatre in the distance.

COUNT the repetitions of the title in the front con-
structed by Louis K. Sidney at the Strand theatre,
Denver. Colo., and approximate the business attracted by
Priscilla Dean's Universal-Jewel production. The display
is a typical Sidney composition. A long career of success
lias demonstrated the merit of his work.

July 9, 1921

EXHIBITORS HERALD

ACOXTRASTIVE prologue was staged at the California theatre. Los Angeles, when Goldwyn's "Wet Gold"' was
the program feature. Elaborate street exploitation was conducted in its behalf and, as the photograph shows, no
expense was spared to make the actual performance elaborate to a degree in keeping. If contrastive presentation is
the rule in force, any theatre may approximate the California prologue for the presentation of any heavily dramatic
production.

—Photos b\- Exhibitors Herald staff photographer.

LP. WHALEY. manager of the Strand theatre. At-
• lanta. Ga.. used the decorative devices shown in
accompanying illustrations when "The Texan.'' a Fox
production featuring Tom Mix, was being shown. A
miniature locomotive was used to give especial interest to
an individually attractive board display, miniature cutouts

FAXS. irons, sewing machine motors, percolators,
toasters, articles of all kinds of especial interest to
housewives were displayed in the window of the San
Antonio Power and Light Company. San Antonio, Tex.,
as the basis for cooperative advertising of "Don't Xeglect
Your Wife," a Goldwyn production. The same course of
procedure may be followed by exhibitors everywhere in
exploiting the picture. Jean Darnell, Goldwyn exploita-
tion representative, arranged the San Antonio enterprise.
A street car properly bannered was sent through the streets
of Scranton, Pa., during the run of the picture at Poli's
theatre. Both stunts are generally adaptable.

being used effectively. The giant cutout which was used
at the sidewalk line is shown in the other illustration. Both
illustrations show the type of showmanship in force at
Atlanta, one of the leading theatre cities of the South.

EXHIBITORS HERALD

July 9, 1921

An Ideal
Antidote
For Heat

it loYou'!!

WicMIa'5 Pleasure Resort

THE PALACE-

IS Degrees Cooler Than Ihs Street.

The most effective warm weather
theatre advertisement yet received
from any quarter is that reproduced
herewith, used in three column width
by Stanley Chambers, manager of the
Palace theatre, Wichita, Kan., pro-
ducer of some of the finest newspaper
copy ever used for the advertisement
of motion picture entertainment or
other product. The basic idea of the
Chambers composition may be adopted

by any exhibitor in the country with
profit.

In making up the display Mr. Cham-
bers proceeded in his customary prac-
tical manner. The idea was good.
He knew it was. He wasted no ex-
pense in assuring its adequate execu-
tion. As a result the original, and the
reproduction as well, in spite of re-
duction, shows the effect of the care
put upon it.

The copy is typical of the man. It
is direct, to the point. There are no
superfluous words, yet amply suffi-
cient to convey the desired informa-
tion clearly to the most careless reader.

The composition of the picture is
such that it will remain in the mem-
ory. It is unlike anything commonly
seen in the advertising pages of any
newspaper. Illustration and copy are
so effectively blended as to make force-
ful registration of the dominant
thought inescapable.

Set-Up
Compels
Reading

Read the copy in the advertisement
used by J. H. Heath, manager of the
Grand theatre, West Liberty, la., for
"Good References," Constance Tal-
madge's First National attraction.
There is material for a whole cam-
paign in the single two column display

which is here presented in greatly re-
duced but legible size.

Mr. Heath has successfully done
what many have attempted with only
moderate success, the application of
the text order of copy to advertising
purposes. As a result, his advertise-
ment is equal to a letter to the public
but superior to such a communication
in that it is presented in easily read-
able form and written in such manner
that the reading of one line leads to
the reading of the next and, once the
thought is followed into the second
column, no reader will leave the dis-
play until he has grasped the full mes-
sage of the advertiser.

GRAND

SATURDAY
MATINEE

»l 2 P. M.

Wanted
67B and
A half
People
To sec-

"GOOD

REFERENCES"

And

nu>e«e

My mister

l«'the' .

Popularity

C6ntcst

S»y»-

Connie.

Yes sir!
It starts
To-morrow
For 2
Days of
Teasin*
TantalrzatiOD
With

CONNIE
TALMADGE

And her
Pretended

"Good
References"

There's nothing
Will make
A person
Wink at
The devil
Quicker than
An empty
Stomach
And
Connie
Was full
Of winks
Even before
Her stomach
FeN back on
Her spiner-
So she just
Deviled her
Way in.jp
A peach of
A job and a
Real' meal
Dten she took
A Qgh
Divn into.
Romano* and
Splaabed around
ifapny «»#r aft»r.

SIMEON GREIVER, president of Greiver
Productions, Chicago, distributed several
thousand dodgers advertising "Headin* Home," in
which Babe Ruth is featured, at the White Sox
baseball park when the holder of the home run
record was on the field with the New York
Yankees. Dodgers of the same type will be used
generally for advertising the scheduled engage-
ments of the picture at Barbee's Loop theatre and
elsewhere. The reproduction (left) conveys ac-
curately the appearance of the original. The
effectiveness of Mr. Greiver's advertising in be-
half of exhibitors who will use the attraction is

July 9, 1921

EXHIBITORS HERALD

RE PUTATI

Our Success is Due to
Our REPUTATION

Jor

COURTESY

SERVICE

HONESTY

and

QUALITY

Priscillafflean

thejamousjilm star,says:

"Nothing succeeds like success — and
success depends on reputation "

Keputation comes in two varieties-
Good and Bad "

"A good reputation is hard to get and
easy to lose It is well worth working
for and guarding *

Merchants Give Space
To Propaganda Poster
For Universal Feature

Merchants throughout the country have welcomed the opportunity to
advertise effectively their business policy by use of propaganda cards and
posters prepared and distributed by the Universal Film Manufacturing Com-
pany, One of the cards, a plain black and white design, used for this purpose
is reproduced above.

The drive has been highly success-
ful in Chicago.

W. L. Hill, Universal exploitation
representative at the Chicago ex-
change, has found use of another de-
sign, printed in red and black on
white, particularly effective. A score
of young women have been em-
ployed to cover the various business
sections of the city offering the post-
ers for display. No inducement is
offered the merchant other than the

The sound of that title, or the sight
of advertising in which it is promi-
nently featured, will be the more
favorably accepted because of the
propaganda published in its behalf.

The enterprise as a whole opens
ut> a field of great possibility. There
are other titles which may be used in
similar manner. There are other
applications which may be made of
the basic idea. The near future will
doubtless bring many adaptations of
the "Reputation" propaganda cam-
paign.

poster itself, which is worded in such
manner as to constitute a strictly
policy advertisement which is prob-
ably superior to that which the aver-
age store man would produce for
himself.

In addition to this, a dozen ex-
service men have been retained for
the distribution of tie-cards which
bear similar matter. These are at-
tached to the wheels of automobiles
in popular parking places.

The same effort is being made in
other cities, and report is to the effect
that business men everywhere have
shown marked wilingness to cooper-
ate as requested.

The benefit to theatre men exhibit-
ing "Reputation," Priscilla Dean's
Universal-Jewel production, obvi-
ously will be great. The campaign
will have had the effect of bringing
the subject named in the title into
the foreground of public thought.

Simplicity

SIMPLICITY was combined with
effectiveness by Ellis Irvin, man-
ager of the Cozy theatre, Newkirk,
Okla., when he succeeded in placing a
herald advertising "Through the Back
Door" in every home in the city. Heralds
were printed for every grocery store in
the city and one was placed in every
order sold. The copy, which may be
used by any exhibitor with minor altera-
tions, read as follows:

"The Good Things of Life Come to
Your House 'Through the Back Door.'
Good entertainments come the same way.
See Mary Pickford in 'Through the Back
Door' at the Cozy Friday and Saturday.
And don't forget the Newkirk Gro-
ceteria." The idea was outlined in the
United Artists press book.

ONE argument in favor of color
photography introductions for fea-
ture productions, as used in
"Gypsy Blood" and other current attrac-
tions, may be based upon the experi-
ence of A. Gordon Reid, production
manager of the New Branford theatre,
Newark, N. J., whose prologue for that
attraction was one of the most effective
ever used. The "Gypsy Blood" intro-
duction shows, in color, a group of
gypsies about a campfire. Mr. Gordon's
stage was set to represent this scene.
Songs and dances were given, and at the
conclusion of the prologue the players
were grouped in close approximation of
the film. The transition was one in
which color as well as shape was carried
from prologue to picture.

* * *

TjrARRY CRANDALL, owner of
J~J thirteen theatres in and around
Washington, D. C, gained the co-
operation of fifteen women's societies in
promoting a series of performances for
children, net proceeds of which are to
go to a budget to keep the public play-
grounds open during the summer months.
Representatives of the societies, by the
terms of the arrangement, will review
and endorse the pictures Mr. Crandall
selects. The merits of the enterprise,
which is directly in line with the com-
munity plan of the National Board of
Review recently published in this de-
partment, are obvious.

* * *

ER. ROGERS and R. L. Park of
the Tivoli theatre, Chattanooga,
* Tenn., whose remarkable presen-
tation record was outlined in the June 18
issue of this publication, have also de-
veloped the community plan. From
1,500 to 2,000 children of the city are
gathered to witness specially selected
photoplays. The teachers and ministers
of the city cooperate and carry on the
good work by subsequent class room and
pulpit reference.

* * #

BARRET McCORMICK, managing
\ director of the Allen theatre, Cleve-
land, O., accomplished remarkable
results with a prologue for "Reputation"
which was in substance a reproduction
of the temptation episode from "Tann-
hauser," an opera of German composi-
tion which has not been publicly sung in
Cleveland since the declaration of war,

* * *

CITIZENS of Creston, la., were in-
formed through established adver-
tising channels that those who
wished to see what a scramble for tickets
to "Scrambled Wives" would follow the
opening of the box office of the Strand
theatre should be present an hour before
the usual opening time. To guarantee
proper response, he told a. few school
children that free tickets would be given
away at that hour. The report spread
among the children — the scramble took
place as announced — the picture pros-
pered during its engagement.

* # *

POLICE officials in fifty cities have
acted upon the suggestion of Wm. R.
Robson, Paramount exploitation man
in the Pittsburgh, Pa., territory, promot-
ing campaigns against reckless automo-
bile driving. "Too Much Speed" is the
picture which benefits directly from the
enterprise outlined in Mr. Robson's let-
ters to police executives. Every theatre
in the cities represented benefits indirectly
but greatly through the promotion of cor-
dial relations and mutual respect be-
tween the motion picture and civic au-
thorities.

EXHIBITORS HERALD

July 9, 1921

DIGEST/ PICTURES of tAeWEER

THE Capitol theatre, New York, is doing an unusual
tiling. It has booked and is going to feature a three-
reel comedy. The picture is Harold Lloyd's latest Asso-
ciated Exhibitors-Pathe production, "Among Those Pres-
ent." and was regarded by the management as sufficiently
strong to occupy the position of prominence on its pro-
gram.

This is not the first time a short subject has been
featured by an exhibitor, but we believe it is the first time
that the Capitol theatre has thus honored a comedy. And
the fact is unique in that the Capitol is the largest theatre,
showing pictures exclusively, in the world, containing over
5,000 seats.

There is a decided dearth of good comedies and it is
only right and proper that when one is found that war-
rants this distinction, it should be "played up.-'

A good . comedy need not take a back seat for any
feature.

More power to Harold Lloyd.

And to the Capitol management.

It was a good hot weather stunt. — J. R. M.

••W ITHOUT BENEFIT OF CLERGY" (Pathe) is
a splendid adaptation of Rudyard Kipling's short story.
In mounting and atmosphere the story is correct and
shows painstaking care in production. The principal roles
are taken by players well suited to the story. Virginia
Brown Faire made an appealing Ameera and Thomas

Ignace Paderewski, the noted pianist, visits the Goldwyn
studios with Rupert Hughes (left). Reginald Barker
shows him a working scenario which he will direct.

Holding a convincing John Holdon. James Young di-
rected this Associated Exhibitors production.

"THE GOLEM" (Paramount) is a spectacular pro-
duction introducing Paul Wegener as director and leading
man. It will have little appeal for the average American
audience, and as a box office attraction will probably only
draw in the large cities where there is a great Jewish popu-
lation. It has little or no appeal otherwise, although it has
been given patient and painstaking care in production. A
legendary tale of Bohemia in seven reels.

"THE BIG TOWN ROUND-UP" (Fox) is another
one of those lively, intensely interesting Western stories
in which Tom Mix excels. It is. an adapted William
McLeod Raine story and gives the star one thrilling stunt
to perform after another. He leaps from bridges to the
tops of trolley cars, slides down 200-foot cables, whips sev-
eral rooms full of gunmen and finally wins the girl. Di-
rected by Lynn F. Reynolds, who also furnished the
scenario.

"A KISS IN TIME" (Realart) gives Wanda Haw-
ley an ideal vehicle and she is accorded excellent support
by T. Roy Barnes. It is a picturization of Royal Brown's
story "From Four to Eleven-Three," which appeared in
McClure's magazine, and concerns an artist, an author
and an embryo detective. Walter Hiers is the sleuth.

"SUCH A LITTLE QUEEN" (Realart) is a pleas-
ing and entertaining adaptation of the play with Constance
Binney as the little queen. It is a role particularly well
suited to one of Miss Binney's type and given good sup-
port, as she is in this case, it makes a good box-office at-
traction. George Fawcett directed.

"THE KISS" (Universal) is a colorful story of
southern California in the early days of that country.
There is plenty of action and the various roles are very
well acted, but the plot is slight and did not give Director
Jack Conway much to work with.

"FINE FEATHERS" (Metro*) is an adaptation of
Eugene Walter's stage success, ll fails to convince prin-
cipally because the same situations have been used many
times upon the screen since this play was popular. The
cast consists of Claire Whitney, Eugene Pallette, Thomas
W, Koss, June Flvidge and Warburton Gamble.

REVIEWS

SPECIAL CAST IN

WITHOUT BENEFIT

OF CLERGY

(PATHE)

Adaptation of Rudyard Kipling's
story is well worth seeing. It is
filled with heart throbs, tears and
smiles. Production made by Rob-
ert Brunton for Associated Ex-
hibitors, Inc., under the careful
direction of James Young, super-
vised by Randolph Lewis.
Readers of the Kipling story will have
slight cause to complain at the production
given "Without Benefit of Clergy." The
producers have given painstaking care to
details and in atmosphere and mounting it
is almost perfect. ' The photography
throughout is most remarkable and the
work of the entire cast praiseworthy.
There is a conspicuous absence of subtitles
and what few there are are short and de-
scriptive.

The screen version of the famous short
story is devoid of fights, does not waste
time depicting the treachery of the East
Indians and deals with the theme and love
story from the start. There is a remark-
ably smooth continuity and each player has
been chosen for his distinct personality.

Virginia Brown Faire is cast as Ameera:
Thomas Holding as John Holden : Otto
Lederer as the money lender. Ahghan ;
Boris Karloff as Ahmed Khan ; Evelyn Sel-
vie as Ameera's mother: Xigel de Bruiter
as Pir Khan; Herbert Prior as Hugh San-
ders ; Ruth Sinclair as Alice Sanders ; E. G.
Miller as Michael Devenish, and Phillipe
de Lacey as Tota, at five.

John Holden, a young and handsome
Englishman, is detailed to East India. He
finds life rather monotonous, despite the
English Club and opportunities to engage
in native sports therein. One day he en-
counters Ameera. an East Indian girl, who
is about to be sold by her mother for a
dowry to an impossible East Indian, of
whom the girl is in great fear. The Eng-
lishman rescues her. pays the price and
takes her to himself, without benefit of
clergy. She is happy in her new surround-
ings except for the haunting fear that some
day he will tire of her. because of her race
and wish to return to his own people. A
child is born and the young father is in
ecstasy. Ameera thinks less of the possi-
bility of the intrusion of the English
woman. Holden is obliged on two occa-
sions to relieve his <-ountrymen and during
his absence cholera sweeps the camp. He
hastened home and finds mother and child
happy and contented. The child is stricken,
however and dies, and he urges Ameera to
go to the mountains to safety. She stead-
fastly refuses and is stricken, too. The
far-seeing landlord comes and suggests that
the house be destroyed so that no man can
point to where it stood and blaspheme the
beauty of their love. The Englishman,
bereft of all he held most sacred in life,
agrees, and wanders away along the water's
edge trying to peer into the great beyond
where he hopes soon to meet the departed
ones again.

COXSTAXCE BIXXEY IN-
SUCH A LITTLE

QUEEN

(REALART)
Adapted stage success makes ideal
vehicle for Realart star. It is cut
to the pattern of the successful
comedy and should prove an ex-
cellent box-office feature. Di-
rected by George Fawcett.
Stories of mythical kingdoms, of kings
and queens, especially young-spirited and
good-looking kings and queens, have always
held a certain fascination for American
audiences. And this is one of the cleverest
of the whole lot. There is much to com-
mend it in the way of settings, swift action
and a clean, wholesome story. The sub-
titles are especially clever and show the
work of an experienced hand.

If properly exploited, and there are nu-
merous opportunities for unusual exploita-
tion here, it should prove a highly
successful attraction. A well-balanced
cast appears in Miss Binney's support.
Beautiful photography abounds and the
sets are numerous and well lighted.

A revolution within the borders of her
native country forces a hasty flight of the
little queen. She arrives in America with
only her legal advisor and they take up
quarters in the tenement district. The king
of a neighboring principality, to whom she
is betrothed, also flees to America. He. too.

is in reduced circumstances and they ac-
cept employment in the office of a large
meat packer, who has just returned from
Europe where he has been trying to find a
titled husband for his daughter. The gen-
eral manager of the office falls in love with
the little queen. The ex-king is accused of
stealing some bonds, but is freed of the
charge when the real thief is captured, and
the two return to their respective thrones,
with wedding bells sounding in the distance.

Lawrence McCloskey made a good job
of adapting the Channing Pollock play.

AESOP'S FABLES

(PATHE)
Paul Terry, the cartoonist, has awakened
new interest in the ancient Greek classics,
by his clever animation of the Aesop's
fables. The first to be shown in Chicago
was "The Goose that Laid the Golden Egg,"
and if succeeding pictures of this series
are as funny as the first, their success is
assured.

At the new Adams theatre, where this
one was shown, it met with hearty approval.
Terry' has taken the familiar story' of the
farmer and his greedy wife and with a
few deftly written titles, and his "gimme"
cat, made as delightful a one-reel subject
as has flashed across the screen in some
time. The animation is good, the photogra-
phy excellent, and he gets a laugh without
striving for it in every' scene. Let us have
more of these unique cartoons.

Constance Binney in a scene from "Such a Little Queen" (Realart).

EXHIBITORS HERALD

July 9, 1921

PAUL WEGENER IN

THE GOLEM

(PARAMOUNT)
An impressive and dignified pro-
duction of a legendary tale of
Bohemia. The spectacle, which
is in seven reels, was directed by
Herr Wegener. Will doubtless
be lauded by Jews, but as a box
office attraction will only serve in
large cities where there is a large
Jewish population.

This latest importation from the point
of direction and composition is a splendid
piece of work. It is distinctly different
from American - made pictures and is
very little like any previous foreign
production shown here.

There is an ingenious handling of the
masses engaged in many of the scenes,
persons numbering in the thousands and
Paul Wegener who directed and acted
the leading role, made the picture from
a carefully prepared continuity. The
balance of the cast except for a bit, is
inadequate. The leading woman is
especially unattractive and without his-
trionic ability.

This same picture however if made in
America, by native talent, would long
ago have been taboo. A screen version
of one of our fables, even a more logical
one than this, with a greater preachment,
would have been looked upon as a cross
between satire and farce and would not
have received recognition. The lighting,
photography and general detail is lack-
ing, and the characters, many of them,
are overdone in make-up.

"The Golem" is a statue come to life.
Moulded out of clay, the huge clay model
is the pride of a Jewish Rabbi. It is dur-
ing the reign of Rudolf, in the sixteenth
century. A great plague visits the land.
Rudolf, believing the Jews responsible,
orders the Jews exiled, setting a time for
their disappearance from their land, on
penalty of death. The Rabbi is detailed
to make an appeal to the King to rescind
the order. He endeavors to figure out
some proof of his magic powers. Then,
through a message from the stars, is
advised how to adjust a certain star-
shaped stud into the bosom of the
Golem, and the word that will give the
giant life. Into confidence, the Rabbi
takes the lover of his daughter, since he
is unable to handle the dead-weight
alone. Together they bring the Golem
from the cellar. The Rabbi calls the as-
sistance of the magic powers, receives
the word, adjusts the star and presto!
the Golem becomes alive.

Paul Wegener, in the title role gives
an excellent performance. The scene is
a bit uncanny, but interesting in the ex-
treme.

Accompanied by the Golem, the Rabbi
is granted an interview with the King.
The Rabbi has warned all not to indulge
in anv hilarity, that any irrevcrance will
offend the magic powers, but the pcop'c
do not heed. The building starts col-
lapsing, burying the people and the King,
in fear promises the Rabbi to save the
Jewish people if the Rabbi will save the
King. The Golem stands near the King
and when two great columns start to fall,
the King is saved from being crushed
to death when the Golem catches the
falling structure on his broad shoulders.
In (lie end the Golem wanders from out
tin- Ghetto gates. Tin- lews arc worship-
ping in the Temple, giving thanks for
their drlivcrancc. The Rabbi is told of
the Golem's renewed life, that he is about
to bring disaster. A great, angry crowd
pursues the Golem, but everything falls,
until a fearless little child, looking for

amusement, is picked up by the giant.
The other children have run in fear. But
one. Playfully she turns the star in the
bosom of the giant, destroying him.

It is a picture that will be lauded by
Jews and smiled at by Gentiles. ,It re-
quires a great amount of atmosphere and
the proper presentation, such as would
not be procurable by the small town ex-
hibitor. It has little or no appeal other-
wise. There is no love interest, no sus-
pense. Not a smile, not a tear, a thrill
nor a heart throb. It is a spectacle, not
a photoplay.

CARMEL MYERS IN

THE KISS

(UNIVERSAL)
Colorful story of Southern California
in the days of stage coaches and
marauding Indians. Slender plot
but plenty of action helps to put
this over.

Carmel Myers deserves better stories
than she has had of late. "The Kiss" is
long on beautiful exteriors but short on
story. It tells of the love affair of a
pretty little miss which is almost disrupted
by the arrival of another young lady who
is looked upon with greater favor by the
father of the youth in the case. He is won
away from the other, however, by the vi-
vacious Miss Myers and all ends happily.

The scenes about the old ranch are espe-
cially beautiful and the fight between a
band of Indians and a little group of white
people is well staged. The incident where
the frightened Indian falls from a high
slope into the yard of the defenders is
especially laughable.

Erolinda Vargas is in love with the son
of Don Luis Balderamo, a wealthy ranch
owner. Andre, the son, is beloved by the
natives and Miguel Chaves, a neighboring
rancher, seeks an alliance for his daughter
Isabella. Upon their way to visit the Bal-
deramo ranch, the little party is attacked
by Indians and are saved by Andre and his
father's ranch hands. Promptly Isabella
falls in love with Andre. A party is given
in her honor and Erolinda's father tears
up her dress and refuses to permit her to
attend. However, Andre misses her and
goes in search of her, finds she has been
kidnaped and finally fescues her.

SPECIAL CAST IN

FINE FEATHERS

(METRO)

Adapted stage play fails to convince
as the spoken drama did. Cheaply
produced and shows marks of
age. Directed by Fred Sittenham,
supervised by Maxwell Karger.
Eugene Walter's three-act drama, which
was produced several years ago with an all-
star cast headed by Robert Edeson, met
with instant success. It told a stirring and
convincing story of the downfall of a strug-
gling young man who accepts a bribe from
an unscrupulous contractor, to satisfy his
longing for the better things of life. Since
then, however, the story has been told
many times on the screen in one form or
another.

As a photoplay this adapted stage play
lacks stability. The subtitles do not move
or convince one as the spoken stage dia-
logue did and the limitations of the stage
seem to have been confined to this camera
version for there are but few more scenes
used in telling it. The scene of the burst-
ing dam — a plaster of paris affair — would
not fool the novice in filmdom, as it looked
nothing like the massive stone structure
against which the company was photo-
graphed several times previously.

Claire Whitney has a small part as Jane
Reynolds. Eugene Pallette, as Bob Rey-
nolds, gave a very satisfying performance.
The others of the cast — Thomas Ross, of
"Checkers" fame, Warburton Gamble, as
Brand, and June Elvidge as Mrs. Brand-
were adequate though none distinguished
himself. Ross as the reporter was obvi-
ously miscast.

Bob Reynolds, a government inspector, is
tempted to accept a bribe from a wealthy
contractor, James Brand, to allow a
cheaper grade of cement to be used on a
large dam being built by Brand. He specu-
lates with the money thus gained in a "tip"
given him by Brand and is ruined. He
forces his wife Jane to go to Brand for
assistance, blaming his downfall upon her
desire for luxury. There is an unpleasant
finish to the picture as there was upon the
stage, when Reynolds and Brand meet in
the latter's home and it ends with a tragedy.

Carmel Myers and William Lawrence in a scene from "The Kiss" (Universal)

July 9, 1921

EXHIBITORS HERALD

Quarterly Index of Reviews

v: j

UflfliniHIU] Q

'•A DAY WITH JACK DEMPSEV," Pathe June

"A DIVORCE OF COWEMENCE," Selznick June

"BAKERY. IX THE," Yitagraph May

"BANANAS." Educational June

"BARE KXrCKLES," Fox Apr.

"BEACH OF DREAMS." Robertson-Cole May

"BEYOND PRICE." Fox lune

"BIG AD YEN TYRE, THE," Universal Apr.

"BLACK ROSES," Robertson-Cole June

"BLUE FOX, THE," Arrow serial May

"BLUE FOX, THE'" Arrow serial June

"BOB HAMPTON' OF PLACER," First National ^pr.

"BROKEX DOLL, A." Associated Producers May

"BUCKING THE TIGER," Selznick May

"BUTTERFLY GIRL," Pathe June

"CABINET OF DR. CALGARL THE." Goldwyn Apr.

"CHARMING DECEIVER," Yitagraph Apr.

"CHEATED LOYE," Universal Jnne

"CITY OF SILENT MEN, THE," Paramount Apr.

"CLOSED DOORS," Yitagraph June

"COIXCIDEXCE," Metro May

"COLD STEEL," Robertson-Cole June

"COLORADO PLUCK," Fox May

"COURAGE," First National June

"DAXGEROUS MOMEXT, THE." Universal Apr.

"DAXGEROUS TOYS." Bradley June

"DEAD EASY." Educational ^pr.

"DEAD OR A LI YE." Arrow Apr.

"DECEPTION." Paramount May

"DESPERATE YOUTH," Universal Apr.

"DOLLAR A YEAR MAX." Paramount Apr.

"DON'T CALL ME LITTLE GIRL." Kenlart June

"DREAM STREET," United Artists Apr.

"EVERY WOMAN'S PROBLEM," Plymouth Apr.

"FAITH HEALER, THE," Paramount Apr.

"FALL GUY, THE," Yitagraph June

"FIGHTING LOYER. THE." Universal June

"FOOLISH MATRONS, THE." Associated Producers June

"FORBIDDEN LOVE," Wistera . . . . Apr.

"FREEZE OUT, THE," Universal Apr.

"GARDEN" OF RESURRECTION, THE." Stoll Apr.

"GET YOUR MAX." Fox June

"GILDED LIES," Selznick Apr.

"GIRL FROM NOWHERE. THE," Selznick June

"GIRL IN THE TAXI, THE," First National May

"GOOD WOMEN," Robertson-Cole Apr.

"GYPSY BLOOD," First National May

"HANDS OFF," Fox Apr.

"HEADIN" NORTH." Arrow May

"HEARTS AND MASKS." Federated May

."HEART LINE. THE." Pathe June

"HICK, THE," Yitagraph Apr.

"HIDDEN LIGHT, THE," Commonwealth Apr.

"HIS GREATEST SACRIFICE." Fox May

"HIS MEAL TICKET," Fox June

"HOLY SMOKE," Educational June

"HOME STRETCH, THE," Paramount Apr.

"HOME STUFF," Metro June

"HOVSE THAT JAZZ BUILT, THE." Realart Apr.

"I AM GUILTY," Associated Producers May

"IDOL OF THE NORTH," Paramount June

•IN DUTCH." Educational June

"IT CAN BE DONE," Yitagraph Apr.

■ l i s A GREAT LIFE: — IF," Educational May

"J'ACCUSE," Marc Klaw May

MM nil: PENMAN." First National Apr.

"JUGGERNAUTS OF THE JINGLE," Educational .... Apr.

"JUST IN TIME," Educational June

"KAZAN," Selig June

"KEEI'IM. II" WITH LIZZIE," Hodkinson May

"KNOW YOUR MEN." Fox Apr.

"LAMPLIGHTER. THE," Fox Apr.

"LAND OF HOPE, THE," Realart Jnne

"LAST CARD, THE," Metro June

"LAST DOOR, THE," Selznick May

"LAVENDER AXD OLD LACE," Hodkinson Slay

"LESSON'S IX LOVE," First National Apr.

"LION KILLERS, THE." Paramount ^Pr-

"LIVE AND LET LIVE," Robertson-Cole June

"LOVE SPECIAL," Paramount M,r

"LOVE'S PENALTY," First National May

21
11
16
16

4
4
30
19
23
7
4
4
16

28
9

11
4

23
25

4
28
1 I
30
23
25

9
1 I

"LOVE THY NEIGHBOR," Celebrated Apr. 30

"LOST ROMANCE, THE." Paramount June 4

"LURE OF EGYPT, .THE," Pathe June 11

"MADE IN HEAVEN," Goldwyn June 25

• MADE IN THE KITCHEN," Associated. Producers May 2S

"3IAGIC CUP, THE," Realart May 14

-MAGNIFIEXT BRUTE," Universal Apr. 2

"MAN OF THE FOREST," Hodkinson June 4

"MAN TAMER, THE," Universal June 11

•MESSAGE FROM MARS," Metro Apr. 30

'MIRACLE OF MANHATTAN." Selznick May 7

"MIRACLE OF THE JUNGLE," Federated Apr. 30

"MOONSHINE," Educational May 21

•'MOTHER ETERNAL," Abrams May 14

•MOTHER HEART, THE." Fox May 21

"MOTHER O' MINE," Associated Producers June 11

"MOVIE MAD." Educational Apr. 30

"NAUGHTY MARY BROWN." Educational Apr. 2

"NOBODY'S KID." Robertson-Cole Apr. 30

"NOW OR NEVER," Pathe May 21

"OATH, THE," First National Apr. SO

"OLIVER TWIST. JR.." Fox Apr. 9

"ONE A MINUTE." Paramount June 19

"ONE-MAX TRAIL. THE." Fox Apr. 16

"OTHER WOMAN. THE." Hodkinson Apr. 16

"PARTNERS OF THE TIDE," Hodkinson Apr. 2

•■PASSION FLOWER." First National Apr. 23

"PECK'S BAD BOY," First National May 7

"PENNY OF TOP HILL TRAIL," Federated May 14

•IM . WTHINGS OF DESTINY," First National June 4

••PROXIES." Paramount Apr. 30

"PUPPETS OF FATE," Metro Apr. 18

"REXT COLLECTOR," Yitagraph May 21

"REPUTATION." Universal May 14

"RIDER OF THE KIXG LOG." Pathe May 26

'•RIDIN' ROMEO." Fox June 11

••ROAD TO LONDON." Pathe June 25

"ROMAN ROMEOS." Universal June 25

■ s\( RED AND PROFANE LOYE," Paramount May 7

••SALVAGE." Robertson-Cole June 19

"SCARAB RING, THE," Yitagraph May 21

"SCRAMBLED WYYES," First National June 4

"SCRAP IRON," First National June 19

"SENTIMENTAL TOMMY." Paramount Apr. 16

"SHAM." Paramonnt June 4

"SHE SIGHED BY THE SEASIDE." Associated Prod ... May 2S

•SHELTERED DAUGHTERS." Realart June 4

"SILVER CAR. THE," Yitagraph June 25

"SIMP, THE," Fox-Sunshine Apr. 16

"SKIRTS," Fox Apr. 25

• skY PILOT. THE," First National May 7

"SKY RANGER, THE," Pathe Apr. 23

■■ s \ OWBLIND," Goldwyn June 4

"STRAIGHT FROM PARIS." Equity June 19

••TALE OF TWO WORLDS, A," Goldwyn Apr. 2

■•TEX DOLLAR A WEEK RAISE," Associated Prod. ..May 21

"THROUGH THE BACK DOOR," United Artists May 28

"TOMBOY, THE," Fox Apr. 30

"TOO MUCH SPEED." Paramount June 25

"TOO WISE WIVES," Paramount May 14

-TORCHY'S NIGHT HOOD," Educational June 11

"TORCHY TURNS CUPID," Educational Apr. 2

"TRAVELING SALESMAN, THE," Paramount May 14

"TURKEY DRESSING." Educational June 4

••TWO WEEKS WITH PAY," Realart June 11

•»T'X CHARTED SEAS." Metro May 7

•VVNI*HING MAID," Arrow May 14

"VERSE AND WORSE." Fox Apr. 30

"VOICE IN THE DARK, A," Goldwyn Apr. 16

■•WEDDING BELLS," First National June 19

"WEDDING BELLS OUT OF TUXE," Paramount Apr. 2

"WHAT'S A WIFE WORTH?" Robertson-Cole Apr. 2

■WHAT'S YOUR REPUTATION" WORTH," Yitagraph .. Apr. 16

"WHERE'S THE FIRE?" Pathe June 11

"WHISTLE, THE," Paramount Apr. 2

••WHITE AND UNMARRIED," Paramount June 11

"WILD GOOSE, THE," Paramount May 2S

••WISE FOOL," Paramount June 19

••W OLVES OF THE NORTH," Universal May 21

"WOMAN" GOD CHANGED. THE," Paramount June 19

"YOU FIND IT EVERYWHERE." Howell Apr. 2

EXHIBITORS HERALD

July 9, 1921

Extra! Doug's Got A Mustache!

THIS is Douglas Fairbanks' latest photograph. Note the hirsute adornment on
the upper lip, grown there in the interests of Art, to enable him as d'Artagnan,
the fighting Gascon of "The Three Musketeers," to present a convincing front. The
picture will be issued by United Artists in the early Fall.

TOM MIX IX

THE BIG TOWN

ROUND-UP

(FOX)

Good audience picture. Plenty of
action. Mix performs a number
of difficult stunts that contain
genuine thrills. Novel twist to
William McLeod Raine's story
gets the attention at start.
The interest is well sustained throughout
the five reels of this Fox feature which
was directed by Lynn F. Reynolds. The
director has resorted to the cut-back to
awaken interest in the various characters
and this little twist is very effective.
The exuberant spirit of our Western
' cowboys is well exemplified in Tom Mix
and his gang of rough-riding ranch hands.
Mix carries the rough and tumble stuff a
bit too far perhaps to be logical, but no
one will deny that the picture has action.
The role of Larry McBridc, a care-free
son of the West, whose chance acquaint-
ance with a city miss develops into a ro-
mance, is one well suited to the Fox star.
He is ably assisted by Ora Carewc, as the
city girl, Alice Beaumont; Harry Dtmkin-

son, as Luther Beaumont, her father ; Gil-
bert Holmes as a boisterous cowboy, and
Laura LaPlant as Mildred Hart, a strange
girl in a strange city. William Buckley
made a capable villain also.

There are many strenuous fistic encoun-
ters between McBride and the leader of a
tough gang. Each has been well photo-
graphed. Binnie Kline was the camera-
man.

Larry- meets Alice Beaumont while the
latter is picking wild flowers and is almost
struck by a poisonous snake. lie is invited
to the Beaumont home and upon his visit
to the city accepts the invitation where he
finds a rival in Rodney Curtis. Curtis, be-
coming jealous, plans to permanently get
rid of him and arranges with a gang of
thugs to meet him at a roadhouse where
Larry is lured by a note. He whips the
gang and escapes by sliding down a long
rope to safety. He not only furthers his
own love affair but also assists in the mar-
riage of his pal I'cc Wee to Mildred Hart,
whom he has befriended. The incidents
following the fight in the roadhouse are
presented first and the story closes when
I^-irry is freed of the charge of killing one
of the gunmen.

Swift Buys at Rushville

RUSHVILLE. IND.— B. F. Swift has
purchased the Mystic theatre.

WANDA HAWLEY IN

A KISS IN TIME

(REALART)
Picturization of Royal Brown's
Story "From Four to Eleven
Three" gives Realart star ideal
vehicle. Accorded good support
by T. Roy Barnes and Walter
Hiers. Beautiful photography
and careful direction marks pro-
duction.

This adapted McClurc's Magazine story
furnishes ample material for a swift mov-
ing five-reel feature that should meet with
favor with any audience seeking the best
in screen entertainment. It was directed
by Thomas Heffron from a photoplay writ-
ten Ly Douglas Doty and both have con-
tributed materially to the screen play's
success.

Wanda Hawley, as the artist with a
studio in a poor district of a big city, was
a happy choice for the heroine. It is a role
that is especially suited to her talents and
one that will win more sympathy than some
of her former parts.

Excellent support is given the star by
T. Roy Barnes in the role of Brian Moore,
an author. It is a role that fits this popu-
lar stage comedian to a "T," and he puts
zest into his work. Walter Heirs, as a
would-be detective, has an amusing though
small role. Others in the capable cast are
Bertram Johns, as Robert Ames, and Mar-
garet Loomis as Nymph. The principal
work, however, falls to Miss Hawley and
Mr. Barnes. Realart's standard of good
photography, beautiful sets and charming
locations is maintained in "A Kiss in Time."

The story concerns Sheila Athlone, an
artist, who refuses a commission to illus-
trate one of Brian Moore's books, because
the story appears to her too improbable.
Thereupon the author, Moore, proceeds to
prove to her that a man can make a girl
kiss him within four hours, as in his
story. He gains entrance to her studio by
impersonating a butcher boy, gets her to
break her engagement with Ames, runs off
with her into the country and finally when
only a few minutes remains, is successful
in getting her to kiss him.

Neilan Aligns With Noted
Authors to Insure Best
Of Material for Screen

Marshall Neilan has adopted the policy
of obtaining the services of prominent
authors to collaborate with him on the
preparation of his future screen stories
instead of purchasing the rights to books
and plays that may or may not prove
good screen material.

In accordance with this plan, the pro-
ducer recently signed agreements with
such noted writers as George Ade, Hugh
Wiley, Donn Byrne and others who will
work with him in the presentation of his
future publications.

Mr. Ade has just finished the titles for
Xeilan's "The Lotus Eater," starring
John Barrymore. Hugh Wiley, noted
Saturday Evening Post writer, is at pres-
ent in Los Angeles collaborating with
Mr. Neilan on the Chinese episode in
"Bits of Life" now being produced for
First National.

Conley Buys Blinn Theatre

FRANKFORT, IND.— M. L. Conley,
member of the Chicago Board of Trade
and a resident of this city, has purchased
the Blinn theatre, which recently was
damaged by fire. He paid $17,000 for
the theatre and his plan is to rebuild.

July 9, 1921

EXHIBITORS HERALD

Lichtman Announces Heavy
Schedule for Fall Season

General Manager of Associated Producers, Returned
From Coast, Makes Public Ambitious
Plans for Organization

Associated Producers, Inc., have formulated ambitious plans for the
fall season, according to General Manager Al Lichtman, who returned early
last week from a three week's visit at the coast studios of his company.
Production will be at its height by September and all members of the co-
operative organization, including Thomas H. Ince, Mack Sennett, Maurice
Tourneur, J. Parker Read, Jr., and Allan Dawn will be turning out the
greatest productions of their respective careers he states. Likewise, other
producers, who although not members of Associated Producers, but who
distribute through this agency, will publish a series of specials throughout
the fall and winter seasons.

AL LICHTMAN
General manager of Associated Producers, Inc.,
who has just returned from the west coast,
announces plans for coming year.

Juvenile Fans Form
Only 10 Per Cent of
Theatre's Attendance

An interesting survey on juvenile at-
tendance at motion picture theatres has
just been completed by the National
Board of Review. Data was compiled
from approximately 100 theatres scat-
tered over the country.

Reports from these houses showed
that children form only an average of
10 per cent of the patronage. One man-
ager reported a percentage as low as
one-half of 1 per cent. The average per-
centage in the case of fifteen exhibitors
who reported percentages in young
people's attendance of 5 per cent and
below, was 3 per cent. The average in
the case of twenty exhibitors reporting
percentages between 5 per cent and 10
per cent, was 9 per cent. Fifteen ex-
hibitors reported a percentage of 15 per
cent. The average percentage in nine
cases where the percentages lay between
15 and 35 per cent was 25 per cent. On
this basis the average of the exhibitors
giving replies in figures is 10.8 per cent.

The board declares these figures show
the injustice of the legalized censorship
idea which would censor all pictures for
all theatres with the child primarily in
mind.

Add Prominent Players

To Cast of Neilan Film

Marshall Neilan has signed three
popular players for the final episode in
his new First National picture, "Bits of
Life." The new Neilan acquisitions are
Harriet Hammond, Noah Beery and john
Bowers.

The Chinese episode for "Bits of Life"
in which Hugh Wiley, Saturday Evening
Post writer, collaborated, is now finished
and the final episode is already under-
way. The production will be completed
within the next ten days. The picture
will be released by Associated First Na-
tional Exhibitors in the early Fall.

"Within a period of three or four
months — in any event not later than
September or October — we will release
Mack Sennett's super comedy-drama,
'Molly'O,' starring Mabel Normand.
supported by an all-star cast including
such well-known screen personalities as
George Nichols, Anna Hernandez, Al-
bert Hackett, Edward Gribbon, Jack
Mulhall, Jacqueline Logan, Lowell Sher-
man. Ben Deely, Gloria Davenport, Carl
Stockdale and Eugenie Besserer. This
production is the logical successor to
'Mickey.' which probably made more
mon-ey for exhibitors than any other pic-
ture in the history of the motion picture
business.

"Another production that will undoubt-
edly record a huge success," continued
Mr. Lichtman, "is 'Hail the Woman,' a
Thomas H. Ince creation with the great-
est aggregation of dramatic artists ever
assembled, including Florence Vidor,
Theodore Roberts, Tully Marshall, Madge
Bellamy and others. In this production
Ince reveals his great genius at its ut-
most. Then there is Maurice Tourneur.
whose every production has dealt with
some big, vital subject. In the fall, Mr.
Tourneur will have ready for release his
stupendous special, 'Lorna Doone,' a
faithful adaptation of the widely-read
classic. Mr. Tourneur has spent consid-
erable time and money on this produc-
tion but it has been justified by the
wonderful results he has already ob-
tained. Following 'Molly'O' Mack Sen-
nett will release 'Heartbaim.' which was
made at a cost of over three hundred

Richard Kipling Enterprises has
opened Chicago offices in suite 1306
Century building. H. E. Belford, recently
with Pinnacle Productions, has joined
the Kipling organization as general sales
manager.

The company will produce a series of
six Sylvanite Westerns, according to Mr.
Belford. and also six Northwest stories
and two feature subjects for the state-
right market. The initial offering will
be published in September.

Belford Well Known

Belford is prominently known among
the state right buyers of the country. He
has been associated with Lea-Bel, Capital
and Pinnacle at various times.

Mr. Kipling, who also operates Richard
Kipling Film Exchanges, Inc., spent

thousand dollars, and which is one of
the most stupendous productions this
producer has ever attempted.

"J. Parker Read, Jr., and Allan Dawn,
although not as yet ready to announce
their plans for the forthcoming season,
can be depended upon to deliver us some
big specials for fall and winter release.
Mr. Read is at the present time in Mex-
ico working on a spectacular production
which will be distributed by us in Octo-
ber. Mr. Dwan is now in the East pre-
paring for the crowning achievement of
his career, the title and release date of
which will be announced later.

"With such a promising line-up of big.
box-office attractions, I ask the support
of the exhibitors of America, because it
is only through their support that we can
continue producing such unusual and de-
sirable specials. I feel that we are justly
entitled to their unqualified and whole-
hearted backing, because we have, and
are producing, the kind of pictures they
desire — productions that mean something
both commercially as well as artistically.

"If present indications count for aught,
and judging by my observations made in
the cities I have just visited, it will be
productions, such as those I have men-
tioned above, that will bring the motion
picture business back to normalcy."

Shortly after his arrival from the
coast General Manager Lichtman de-
parted for Minneapolis to att-nd the con-
vention. Upon his return to New York
early next week he will make a further
announcement pertaining to matters that
will be of interest to the industry as a
whole.

several days recently in Chicago. He
was en route to the Coast from New
York where he closed several important
deals for pictures for his circuit of ex-
changes. Before returning to California
Mr. Kipling will visit a number of ex-
change centers.

Obtains Three Pictures

Among the features obtained from
Producers Security Corporation by Mr.
Kipling while in New York are "When
Dawn Came" for Northern California,
"The Right Way" for California, Arizona
and Nevada and "Diana of Star Hollow"
for the same territory.

Mr. Kipling states that his producing
units will soon be under way on the
coast. The company retains its New
York branch office. Production is under
the supervision of Mr. Kipling.

Kipling Opens Chicago Office With

Belford as General Sales Manager

EXHIBITORS HERALD

July 9, 1921

"GET-RICH-QUICK WALLINGFORD" SCENES
Left— Doris Kenyon and Billie Dove, as Fanny Jasper and Dorothy Wells, in the Cosmopolitan production of George M.
Cohan's stage play. Right— Sam Hardy as Wallingford, Norman Kerry as "Blackie" Daw and Edgar Nelson as Eddie
Lamb. Paramount will distribute the picture.

Cosmopolitan Claims "Wallingford"
Picture is Record Laugh Provoker

More Chuckles to the Foot Than any Other Motion
Picture Comedy-Drama, Producers of Cohan
Stage Success Declare

"The screen character comedy drama
that will make millions roar with laugh-
ter" is the prediction made for "Get-
Rich-Quick Wallingford" by Cosmo-
politan Productions which will publish
the picture next fall.

Adapted from the original stage suc-
cess by George M. Cohan, that played
throughout the United States a few
years ago, "Get-Rich-Quick Wallingford"
transfers to the screen not only all of
the clean, wholesome humor of the
famous playright. but adds many laughs
that could not be compassed within the
restricted limits of the spoken drama.
Claim Record of Laughs

The climax in the merry adventures
of J. Rut'us Wallingford and his partner
in sharp dealine. "Blackie" Daw, forms
the theme. Known throughout the
length and breadth of the land, "Col."
Wallingford; the silvcry-tongued dis-
penser of wildcat ideas, and "Blackie"
Daw, sleek, smooth and suave coadjutor
of the world's champion confidence man,
are shown in their darkest moments and
at the glittering triumph of their careers.

Cosmopolitan Productions claims for
"Gct-Rich-Quick Wallingford" more
smiles, chuckles and laughs to the foot
than any other motion picture comedy
drama has been able to evoke.

Directed by Borzage

Cosmopolitan Productions entrusted
the direction of "Get-Rich-Quick Wall-
ingford" to Frank Borzage, who directed
" 1 1 umorcsque."

To Luther Reed goes the credit for the
scenario for the production. With
George M. Cohan's play as a basis and
his oWn experience as a boy in a small
Middle Western town to draw on, Mr.
Reed created a script that offered every
opportunity to Mr. Rorzage to direct
what the producers believe will become
a screen classic. ' Not a little of the ex-

cellence of the production is due to the
cooperation of Cosmopolitan Produc-
tions' famous Scenic Staff under the
direction of Joseph Urban, the settings
being masterpieces of their kind.

Hardy and Kerry Featured
Sam Hardy, known to lovers of
musical comedy plays the polished,
urbane Wallingford to a nicety. Norman
Kerry, seen many times on the screen,
is Wallingford's artful partner, "Blackie"
Daw. Doris Kenyon makes a winsome
Fanny Jasper, later to become Mrs. J.
Rufus Wallingford. Billie Dove and
Diana Allen have important parts and
others in the cast are Edgar Nelson,
W. T. Hays, Horace James, Jerry Sin-
clair, John Woodford, Mrs. Charles
Willard, Mac M. Barnes. William
Robyns, Patterson Dial, William Carr,
Eugene Keith and Benny One.

New "Tarzan" Picture is
Replete With Wild Animal
Thrills, Says Producer

A slogan for the newest Tarzan pro-
duction: "The Tarzan of Tarzans." In
point of real jungle life, sensational cli-
maxes and thrills, this latest Tarzan
serial is said by its producers to have
caught the spirit of Edgar Rice Bur-
roughs' inspired pen more vividly than
any of the preceding visualizations of
the Tarzan novels.

The Tarzan chapter play now in
process of production at the studios of
Great Western Producing Company in
California will be replete with wild
animal thrills calore, according to its
sponsors. Elmo Lincoln stars in the
picture.

The wild animals in the picture in-
clude Tantor the elephant, Numa the
lion, Joe Martin the ape, and a ferocious
leopard named Regent.

Production Begins Shortly

Norma Talmadge who is vacationing
at Bayside, L. I., and on motor trips to
the White Mountains, will return to the
studio in July to begin work on "Smilin'
Through." In this next Associated First
National picture, Miss Talmadge will be
seen in the part in which Jane Cowl ap-
peared in the stellar role on the speaking
stage last year. It will be directed by
Herbert Brenon.

NOTICE

At a meeting of the Motion Picture Trade
Papers Credit Association, Inc.. of which the Mov-
ing Picture World. Exhibitors Trade Review. Mo-
tion Ticture News, Inc. and Exhibitors Herald
are members, held on Friday, June 24 in New
York City the question of the publication of copy-
righted photographs in advertising or reading mat-
ter furnished to the trade papers for publication,
was considered, and the following preamble and
resolution was unanimously adopted by the Asso-
ciat-on :

Whereas, several actions have been commenced
against the members of this Association and other
trade-papers by one I.umiere, photographer, to re-
cover damages for alleged infringements of copy-
rights of photographs made bv him; and

Whereas, these photographs are furnished to
the trade papers by producers, distributors or in-]
dividual! for publication in advertisements or
reading matter without having appended or at-
tached thereto the copyright notice required by
the Copyright Law of the United States; and J

Whereas, the various trade paper, members of
this Association, desire to protect themselves
against such proceedings and the consequent pen-
alties and costs of defending such actions;

Now. therefore, be it resolved, that all mem-
bers of this Association refuse to accept for pub-
lication any advertising or reading matter contain-
ing photographs copyrighted by any photographer,
unless the trade paper which is requested to pub-
lish the advertisement or reading matter, is^ fur-
nished at the same time by the advertiser with a
release in writing from the owner of the copy-
right against any suit, proceeding or damages for
the publication thereof;

Further resolved, that where any member of
this Association is requested to publish any ad-
vertisement or other matter containing a photo-
graph which has been so cut or trimmed that the
evidences of copyright are not apparent, and by
reason of such publication, said trade paper is of
may be subjected to loss or damage, or incur ex-
pense in the defense of an action of any kind,
the advertiser supplying such photograph will be
held liable for the amount of such loss, damage
or expense;

Furtior Resolved, that Mr. Harry G. Kosch,
attorney for the Association, be directed to send
a copy of this preamble and resolution to all pro-
ducers and advertisers in the various trade paper]!

Further RlSOLVZD, that a copy of this preamble
and re-nlution be published in each of the trade
papers, members of this Association.

July 9, 1921

EXHIBITORS HERALD

Fall Plans of First National

"Omar the Tentmaker" and "The Masquer ader" Among Features in List of Pictures

Announced for Distribution During 1920- 1 92 1

BETWEEN forty and forty-five pro-
ductions, representing the best ef-
forts of many leading independent stars
and producers, have been scheduled by
Associated First National Pictures, Inc.,
for the season of 1921-1922. Some addi-
tions will undoubtedly ,be made to this
list during the autumn and winter, but,
in the main, the assemblage of attrac-
tions is now complete and forms the
most carefully selected and diversified
group of independent productions that
First National has ever offered its fran-
chise and sub-franchise holders and the
exhibitors at large, according to its ex-
ecutives.

Special interest is attached to the news
that two productions which have made
history on the legitimate stage will be
transferred to the screen. They are
'"Omar the Tentmaker" and " The Mas-
querader," both of which were written
and staged by Richard Walton Tully.
Guy Bates Post, who starred in these
plays on the boards, has been engaged
for the screen versions, which will be
.directed by James Young. Work has al-
ready started on "Omar the Tentmaker"
under Mr. Tully's supervision.

Both of these plays have been tre-
mendously successful in stage form, and
have been played throughout the coun-
try. Although an actor of the highest
rank, Mr. Post has no illusions about
the importance of Broadway perform-
ances, and has always been willing to go
on tours with his companies. As a result
he has an immense following in all sec-
tions of the nation, and Mr. Tully con-
siders himself fortunate in obtaining his
service.

Fannie Hurst's first novel, "Star Dust,"
which is classified as a "best seller," has
been transformed into a photoplay under
the direction of Hobart Henley.. This
production will, among other features,
include a realistic train wreck.

* * *

• Norma and Constance Talmadge will
each provide First National franchise
holders with four productions next sea-
son. The first of Norma Talmadge's
vehicles will be "The Wonderful Thing,"
which was written by Lillian Bradley and
Forrest Halsey and was directed by
Herbert Brenon. The star will have a
large supporting cast.

The entire Ziegfeld Follies chorus will
be used in one Constance Talmadge pic-
ture, and Joseph M. Schenck promises
that the Norma and Constance Talmadge
pictures in prospect will outclass their
former productions in every way.

The first Charles Ray production for
fall release will be "A Midnight Bell."
one of the Charles Hoyt stories which
gained such extensive popularity. Ray
takes the part of a "drummer" making
the small towns, and becomes the lead-
ing figure in an exciting episode of vil-
lage life. This will be followed by "Two
Minutes to Go." a football story which
will prove timely and in which the star
plays the part of a member of a college
eleven. The story is by Richard Andre.
Others in the cast are Mary Anderson,
Lionel Belmore. Tom Wilson. Lincoln
Stedman, T. Van Dyke, Bert Woodruff.
Adamae Vaughan, Phil Dunham, Fran-

ces Dumas and George W. Comm. The
third of the series will be "The Barn-
stormers."

Because of the high standard and box
office records established by "The Kid,"
Charles Chaplin's next picture, "Vanity
Fair," is being anticipated eagerly by
showmen. It is not a picturization. of
the Thackeray novel of the same title,
but is a travesty on the weaknesses of
the wealthy. In it he will have the sup-
port of Edna Purviance, Loyal Under-
wood, Harry Bergman, Rex Storey,
John Rand, Lelita Parker and Al Garcia.
This will be followed by two other come-
dies to complete the eight productions
called for by the comedian's contract.

Marshall Neilan, who produced "Bob
Hampton of Placer." is in the midst of
work on a novelty which he believes will
eclipse his former accomplishments. The
play, "Bits of Life," was written by him-
self and three well known authors, and
Mr. Neilan will also play a part in the
picture. Hugh Wiley, of Saturday Even-
ing Post fame, Walter Trumbull and
Thomas McMarrow are the writers who
collaborated with Mr. Neilan. Many of
the scenes will be "shot" in San Fran-
cisco's Chinatown, and Lon Chaney,
noted for his Chinese portrayals, will
have the chief Celestial characterization.

Above — Barbara Castleton and Richard Headrick
in a scene from "Retribution." Bottom —
Charles Ray in "A Midnight Bell," both for
First National distribution.

The three authors are actively assisting
Mr. Neilan in producing this picture.

John M. Stahl, having finished "Retri-
bution." in which little Richard Headrick
plays a prominent part, is now at work
on another feature which he character-
izes as stronger and better than its pred-
ecessor. Little "Itchie" Headrick has
proved a real "find" in cinema circles and
has acquired a following of considerable
proportions.

* * *

There will be at least three Anita
Stewart pictures produced by Louis B.
Mayer. The first will be "The Invisible
Fear." to be followed by "A Question
of Honor" and "The Price of Happi-
ness." "A Question of Honor" was writ-
ten by Ruth Cross and directed by Ed-
win Carewe. In the cast are Edward
Hearn, Arthur Stuart Hull. Ed Brady,
Walt Whitman, Bert Sprotte and Frank
Beal. Many of the scenes were taken
in a mining construction camp in the
heart of the Northern California moun-
tains.

"Serenade" will be the first offering of
R. A. Walsh, who produced "The Oath,"
one of First National's "Big Five." It is
a colorful Spanish drama, starring Mir-
iam Cooper, with a cast containing
George Walsh, Joseph Swickard. Ber-
tram Grassby, James A. Marcus. Noble
Johnson. Lillian Nicholson, Madame
Marstini, Ardita Milano, Adelbert Knott.

The next productions by this director
will be "Kindred of the Dust," which
was written by Peter B. Kyne, famous
for his tales of the northwest and of the
lumber camps.

Unusual stories are being acquired for
Katherine MacDonald, who will be rep-
resented by four productions during the
season, three of which are "Peachie,"
"Sticks and Stones" and "Her Social
Value." The story of "Peachie" was
written by George Marriom, Jr., son of
the famed stage producer, and Wallace
Worsley directed it. In the cast are
Joseph Dowling, Charles Meredith, Wil-
fred Lucas. Kate Lester and Charles
Wildish. "Peachie" was written espe-
cially for "The ■ American Beauty."

* * *

Two big specials starring Dorothy
Phillips and directed by Allen Holubar
are also on the program, and promise to
be worthy successors to "Man-Woman-
Marriage."

Buster Keaton is now at work on the
first six comedies to be released by First
National.

Richard Barthelmess is a new First
National star. His first vehicle will be
"Tol'ble David," a story of West Vir-
ginia mountain life written by Joseph
Hergesheimer. It will be filmed in the
West Virginia mountains and will be di-
rected by Henry King.

"My Lady Friends" is the Mr.' and
Mrs. Carter De Haven picture scheduled
for fall. It was adapted from the highly
successful stage farce of the same name,
written by Frank Mandel and Emile
Nyitray. Lloyd Ingraham is the direc-
tor. The cast includes Helen Raymond.
Thomas G. Lingham, Helen Lynch, Lin-
coln Stedman, May Wallace, Hazel
H owell, Ruth Ashby and Clara Morris.

The Whitman Bennett production te
be released by First National following
"Salvation Nell" will be "Suspicion,"
which will be personally directed by Mr.
Bennett.

EXHIBITORS HERALD

July 9, 1921

Adventures of Tarzan" Offers Lincoln
In Third Appearance As Burroughs Hero

Elmo Lincoln, star of '"Tarzan of the
Apes" and "The Romance of Tarzan,"
will appear as the well-known Burroughs
character for the third time in "The Ad-
ventures of Tarzan," a new chapter play
based upon the concluding chapters of
Edgar Rice Burroughs' novel, "The Re-
turn of Tarzan." The serial is in fifteen
episodes and is being produced by the
Great Western Producing Company.

In order to set at rest various rumors
which, according to Louis Weiss, have
been circulated since the announcement
of the serial, the executive of Adventures
of Tarzan Serial Sales Corporation issued
the following statement this week:
Issues Statement

"It has come to my notice that in-
quiries are being made as to whether
'Adventures of Tarzan,' our new fifteen-
episode serial starring Elmo Lincoln, is
a new production or not. I wish to point
out now that 'Adventures of Tarzan' is
brand new. It is being produced at the
present time at the coast by the Great
Western Producing Company, with the
direction in the hands of Robert F. Hill,
responsible for practically all of Elmo
Lincoln's great screen successes. It stars
Elmo Lincoln, who up to now has never
appeared in a Tarzan serial of any kind.
It is being made from the concluding
chapters of 'The Return of Tarzan' by
Edgar Rice Burroughs, and I wish to
state that in point of jungie settings,
numbers of wild animals and general
magnitude, not to mention story and
star, 'Adventures of Tarzan' is undoubt-
edly the biggest serial ever offered the
exhibitor of this country and the world.

"At the present time we are complet-
ing the production of the twelfth episode
of this serial. It is our intention to pre-
sent the entire fifteen episodes when
they are completed for the consideration
of all state right buyers so that they may
know exactly what they are buying.
Those interested in the production of

ELMO LINCOLN
In a scene from the second episode of "Ad-
ventures of Tarzan," the Tarzan Serial Sales
Corporation's state right picture.

'Adventures of Tarzan,' including my-
self, naturally have a tremendous finan-
cial investment in this special production
and I wish to nail now all rumors
concerning this serial and to state that
vigorous legal prosecution will follow any
misleading statements regarding "Adven-
tures of Tarzan.' "

Territory Is Selling
Adventures of Tarzan Serial Sales
Corporation, the organization which is
in charge of the distribution of this serial
for the entire world, reported this week
the disposal of Germany and Austria-
Hungary for "Adventures of Tarzan."
This block of foreign territory has been
taken by the Heminger Film Company,
with headquarters in Berlin, Germany.
The negotiations for the sale were han-
dled by Louis Weiss, acting in behalf of
the Tarzan organization. Since the an-
nouncement of the production the fol-
lowing foreign territory has been dis-
posed of: South America, Mexico,
Central America, Panama, Cuba, Porto
Rico and the West Indies to the Univer-
sal Film Manufacturing Company, and
Australasia, New Zealand, Pacific Islands,
India, Burmah, Ceylon, Straits Settle-
ments, Federated Malay States, Siam,
Dutch East Indies, Indo-China, Hong-
kong, China, Japan, Formosa 'and the
mandated territories of Japan and the
Philippine Islands to Australasian Films,
Ltd.

John C. Ragland Visits

Middle West on Vacation

John C. Ragland, vice-president and
general manager of Arthur S. Kane Pic-
tures Corp., left New York on June 25
for a three weeks trip through the
Middle West. Although the journey is
announced as a vacation it is said that
business will be combined with pleasure.

His first stop was to be St. Louis, from
whence he will proceed to points in the
adjacent territory, ending his trip at
Louisville, Ky.

Bathe's success in bringing to the
screen, "Without Benefit of Clergy,"
just as it was written by Rudyard Kip-
ling, is attested by the criticisms appear-
ing in the New York Dailies following
the premiere at the Capitol. Acting, di-
rection and production all came in for a
goodly portion of enthusiastic praise.
Reniers Is Enthused

I'. F. Reniers of the Evening Post.
whose judgment of pictures is accepted
as expeit, was particularly energetic in
his praise of the picture. He said:

"It is so seldom that one can say that
a written masterpiece transferred to the
screen still remains a masterpiece that it
is almost an honor to say it. Rudyard
Kipling's 'Without Benefit of Clergy,' as
produced by Robert Brunton and di-
rected by James Young, is the best ex-
ample of a purely lyric film that has
come out of an American studio. Per-
haps it will not prove meat for the
groundlings. There is nothing sensa-
tional in it, no triangles, no duelling,
nothing in fact, that is not in Kipling's
story. Nor is it such a literal transla-
tion that the cinema has been prevented
from contributing something of its own
by way of pictorial interpretation. India

154 N. Y. Theatres
Play Sport Pictorial

They Are Like Breath of
Fresh Air to Program
Say Rothafel

The popularity of the Sport Pic-
torial films distributed by Arrow Film
Corporation is attested by the announce-
ment of that corporation that 154 theatres
in the metropolitan district of New York,
including such first run houses as the
Capitol, Brooklyn Strand and Brantford
in Newark, are running this short reel
feature.

The company, also reports that the
entire Loew circuit of twenty-eight
houses and twelve houses of the Fox
circuit are using the Sport Pictorial.

S. L. Rothafel of the Capitol in com-
menting on the pictures said: "They are
like a breath of fresh air to my program."
The New York Times paid an unusual
tribute by the following comment which
appeared recently in their columns:
"They deserve a place on any screen."

The second series of the Sport Pic-
torials is being issued. The first of this
series is called "Modern Mariners," an
interesting pictorial story of the making
of midshipmen at Annapolis.

The second publication is "When Good
Fellows Get Together," and it shows a
day with the students at Dartmouth col-
lege and the outdoor training stunts
which are a part of the curriculum of
that university. It takes the audience on
a long and interesting trip through the
Green mountains on skiis and snow
shoes.

Produce Original Story

Constance Talmadge has started work
on her newest First National picture,
"Good For Nothting," an original John
Emerson-Anita Loos story, which deals
with a small town girl who runs away-
to New York, and, instead of experienc-
ing the proverbial bitter struggle, has
the time of her life. Kenneth Harlan will
be Constance Talmadge's leading man
and John Emerson will personally direct.

and the city of Lahore are there, both
in atmosphere and form, and if the direc-
tor has made his pictures more beautiful
than the realist might, who is there to
blame him for that? The lyric love of
his theme demanded beauty for its set-
ting— and got it.

Praise for the Cast
"The story of Ameera and Holden, of
the perfect union of East and West, that
ended in bitter loss, is too familiar to
need repeating. Those who do not know
it can go to this film assured that they
will get Kipling and not a garbled ver-
sion of him. It is so truly his that it may
be said with confidence that those who
do not like this film do not like Kipling.
All of it has distinct pictorial quality: it
is simply and naturally told without the
grimace of action that obtrudes in most
films; and the acting is uniformly excel-
lent. Virginia Faire is the Ameera, a
lovely, gracious figure. Thomas Holding
as Holden. Evelyn Selbic as Ameera's
mother, and Nigel dc Brulier as the old
gatekeeper, are particularly fine, and not
the least member of the cast is out of the
picture."

Alison Smith of the Globe, and critics
of the Evening Sun and Telegraph were
equally enthusiastic.

New York Critics Enthusiastic Over

Pathe's "Without Benefit of Clergy

July 9, 1921

EXHIBITORS HERALD

Goldwyn Has Franchise Plan

Under Its New Policy Exhibitors Can Contract for
Productions Individually or in Groups— Annual
Announcement Lists Twenty-Five Pictures
for Publication During 1920-21

AN ADVANCE list of twenty-five productions to be published during
1921-1922 and a complete discussion of its new selling plan are among
the high points in the annual announcement of the Goldwyn Pictures
Corporation.

A limited number of franchises are to be granted to exhibitors, it is
announced.

k.pOLDWY.VS fifth year productions
will be offered for rental to the
exhibitor under a flexible plan which is
most simple and most equitable." states
theannouncement of selling policy "Indi-
vidual pictures may be booked or a group
of pictures may be contracted for. And
also in order to provide the fullest
measure of production to the individual
exhibitor. Goldwyn has decided to grant
a limited number of franchises for its
season's output.

Request Franchise Plan
"The Goldwyn franchise was devised at
the request of hundreds of theatre owners
and managers who have felt that it would
be a most desirable advantage for them
to possess a corner on Goldwyn service.
The decision to grant a limited number
■ of Goldwyn franchises was reached in
order to give the individual exhibitor
the most protection at the fairest price.
He- is guaranteed a number of worth-
while productions at a price per picture
that he can well afford to pay."

The announcement states that screen-
ings of advance pictures will be held
jn the various exchanges immediately.
List Foreign-Made Pictures
In the advance list of productions two

DOROTHY DEVORE
One of Al Christie's comedy stars, soon to be
seen in "Nothing Like It," distributed by
Educational.

foreign-made pictures are included. Both
were produced in Italy. Both are de-
clared by Samuel Goldwyn. who pur-
chased them, to be of extraordinary merit.

The first one to be published will be
"Theodora," based upon Victorien Sar-
dou's drama of the same name, in which
Sarah Bernhardt scored a success. It is
a tale of Constantinople in the Fifth
century when Theodora, wife of Em-
peror Justinian, plotted with her lover
and other pagans to overthrow Christi-
anity and restore paganism. The tragic
death of her lover and herself forms the
climax. The picture is said to have taken
two years in production and required
M.OOO people and hundreds of lions.

The other Italian picture is "The Ship."
translated from "La Nave." Gabrielle
D'Annunzio's story of the founding of
Venice. Ida Rubinstein, the Russian
danseuse, is in the leading role.

National Advertising Campaign
The announcement also emphasizes a
national advertising campaign which
Goldwvn Pictures will launch in the
early fall. In this regard the announce-
ment says:

'•Involved in this advertising campaign
is a new policy of distribution. The
photoplavs selected for this national
publicitv will be shown simultaneously
in over 150 first-run houses in as many
key cities. Ful page and double-page ad-
vertising lay-outs will appear in thirty
magazines with nation-wide circulations
that will be on sale on the news stands
the week preceding the showing.

'Never before has so big a national
campaign been put behind one Picture.
The total number of readers reached by
the thirtv magazines is 27.000,00, esti-
mating three readers to each copy of
everv magazine and deducting 45 per
cent for the duplication of readers
among various periodicals."

Feature Hughes Pictures
Goldwvn particularly emphasizes two
Rupert "Hughes stories which will be
oublished earlv in the fall. "The Old
Nest" and "Dangerous Curve Ahead.
The former is now having a limited run
at the Astor theatre. Both pictures are
to be published in connection with a
national advertising drive and will be
shown simultaneously in 150 theatres in
as many cities the first week of their
release.

"The Old Nest" was directed by Regi-
nald Barker. Mary Alden has the lead-
ing part. The cast includes Dwight
Crittenden. Xick Cogley. Fanny Stock-
bridge, Tohnnv Jones. Richard Tucker,
Buddv Messenger. Cullin Landis, Louise
Lovely. J- Park Tones. Helene Chadwick.
Moly'Malone, Theodore von Eltz. Ro-
land Rushton and M. B. Flynn

"Dangerous Curves Ahead has Hel-
ene Chadwick and Richard Dix in the
leading roles. M. B. Flynn, James Neffl,

Goldwyn Announces
25 Productions

Goldwyn Pictures has announced
as advance list for 1921-1922 of
twenty-five productions, practi-
cally all of which have been com-
pleted. They are:

"The Old Nest," by Rupert Hughes.

"The Invisible Power," a Frank Lloyd
production.

"Ace of Hearts," by Gouverneur Mor-
ris.

"Grand Larceny," by Albert Payson
Terhune.

"Hungry Hearts, by Anzia Yzeierka.
"For Those We Love," with Betty
Compson.

"All's Fair in Love," by Thompson
Buchanan.

"The Grim Comedian," a Frank Lloyd
production.

"The Night Rose," by Leroy Scott.

"The Glorious Fool," by Mary Roberts
Rinehart.

"Dagnerous Curve Ahead," by Rupert
Hughes.

"She Got What She Wanted," by Alice
Duer Miller.

"Doubling for Romeo," with Will Rog-
ers.

"The Christian," by Hall Caine.

"Even as Eve," with Betty Compson.

"The Man With Two Mothers." with
Tom Moore.

"Beating the Game," with Tom Moore.

"The Poverty of Richess," by Leroy
Scott.

"From the Ground Up," with Tom
Moore.

"The Man From Lost River," by
Katherine Newlin Hurt.

"A Poor Relation," with Will Rogers.
"The Wall Flower," by Rupert Hughes.
"The Ship," Italian made production.
"Theodora," Italian made production.
"The Sin Flood," by Henning Berger.
"Beatrice," with Marie Doro.

Edythe Chapman and Kate Lester fea-
ture the supporting cast.

Stars Being Eliminated
Goldwyn points out that it is gradually
eliminating its stars, until now but two
persons, Tom Moore ami Will Rogers,
are being starred. Pauline Frederick,
Madge Kennedy, Mabel Normand and
Jack Pickford were with the company
last year.

New Christie-Educational
Comedy Assumes Aspect
of Costume Production

Whether due to the influence of
foreign costume plays or not, the dressed-
up idea has found a place in Christie
comedies judging by the looks of a strik-
ing setting in a new Christie picture be-
ing staged by Frederic Sullivan.

Although the comedy is not a bur-
lesque of any historical play, most of the
characters are there, dressed in all the
regalia of their respective periods. "Mr.
and Mrs." Anne Boleyn (Henry VIII)
are there, quite chummy with Napoleon
(bald-headed Bill Sloan using a "phoney"
forelock under his cocked hat to more
closely resemble the Emperor). The
Devil, dancing with Degmar Dahlgren
as a Maid of Orleans; Queens of Sheba
and Way Points, and other characters of
romantic historical fiction.

The comedy which includes the cos-
tume party of frills and furbelows is one
of the new series of Christies to be dis-
tributed shortly through Educational
Film exchanges. The picture has not
been titled.

EXHIBITORS HERALD

July 9, 1921

Hope Hampton Now
Completing Picture

"Stardust" Is Directed by
Henley for Publication
by First National

"Stardust," the Fannie Hurst story in
which Hope Hampton is starring, is
nearing completion at the Peerless stu-
dio in Fort Lee, N. J. Production has
been under way for more than two
months under the direction of Hobart
Henley.

Henley will be remembered for his
work on the "Gay Old Dog" and the
Faversham pictures for Selznick, and the
same human qualities that marked those
productions is evident in "Stardust."
Story of Marriage

It is a simple, human document of a
young girl from a small Western city
who has been forced into a loveless mar-
riage, but later revolts at the bonds that
have been placed on her and decides to
carve her own career in the big city on
the operatic stage. The part of Lily
Becker as portrayed by Miss Hampton,
calls for a keen understanding of the
present-day psychology of women's po-
sition in the world's affairs and the star
has more than ably transferred the char-
acter to the screen, it is said. Miss
Hampton is ably supported by James
Rennie, Noel Tearl, Vivia Ogden, Mary
Foy and others.

Makes Personal Appearances

Miss Hampton is at present making
personal appearances in conjunction
with "Love's Penalty," distributed through
First National exchanges. Her tour will
take her to Cleveland, Dayton, Cincin-
nati and Columbus.

"Stardust" is scheduled for an early
fall publication as a First National at-
traction.

Seay Production Is
Speciman of Beauty

Picturesque Maine Scenes
Form Background of
Picture

Lovers of the beautiful in motion pic-
tures will have a treat, it is said, when
they have the opportunity of viewing the
Charles M. Seay production of James
Oliver Curwood's idyll of the North,
"Hearts of the North Land," a Pine Tree
Picture feature.

It was through Mr. Seay's love of
the big outdoors that he organized Pine
Tree Pictures in Maine which is financed
by capitalists of that state. It was
through Mr. Seay also that the company
got in touch with Mr. Curwood for the
products of his pen.

No state in the union affords better
background for Mr. Curwood's romances
than Maine with its picturesque woods,
water falls, lakes and ocean shore. Mr.
Seay has had excellent results in produc-
ing small town and outdoor stories and
his coming publication is evidence, it is
said, that his sympathetic touch of all
that is human is stronger than ever. Mr.
Seay is production manager of Pine Tree
Pictures, Inc.

Carlson & Co. Move

John Carlson & Co., formerly located
at 729 Seventh Ave., New York, have
removed to new quarters at 1907 Times
Bldg. The old telephone number, 9748
Bryant, is retained.

Post Stars in "The Masquerader'

For Distribution by First National

Distinguished Stage Actor Also Will Produce "Omar
The Tentmaker" Under the Supervision
Of Young and Tully

"Omar the Tentmaker" and "The Mas-
querader," the ' two Richard Walton
Tully plays in which Guy Bates Post has
scored unbroken success for almost a
decade, are to be produced for Asso-
ciated First National. The deal between
Mr. Tully and First National has been
completed and work on "Omar the Tent-
maker," which will be the first to be
published, is under way.

Guy Bates Post will be starred in both
productions, which will be made by
James Young with the personal assist-
ance of Mr. Tully.

Star's Debut on Screen

These productions will mark the ad-
vent of Mr. Tully, who also wrote "The
Bird of Paradise," as a film producer and
that of Mr. Post as a screen star. Mr.
Post and David Warfield being among
the few really big stage stars who have
until now resisted the lure of the cam-
era. On the part of Mr. Post, his ab-
sence from the screen has been due to
the fact that his stage success was so
great he could not give any time to stu-
dio work. He probably has as large a
personal following outside of New York
as any star living, because whenever he
was not playing in New York he was

on the road, either in "Omar" or "The
Masquerader," and sometimes in both.

His popularity and that of the two
plays in New York is demonstrated by
the fact that prior to the sensational runs
of plays like "Lightnin'," "Irene" and
"The Gold Diggers," both "Omar" and
"The Masquerader" were recorded
among the topliners of theatrical history.
Three Years in One Role

"Omar the Tentmaker" was put on in
New York in January, 1914, and after
more than four months on Broadway
Mr. Post went on the road with it. His
success was so great that he did not ap-
pear in any other play for 132 weeks,
more than three theatrical years.

In September, 1917, Mr. Tully pre-
pared "The Masquerader" for produc-
tion and Mr. Post assumed the title role.
The play ran more than five months, go-
ing to Chicago from Broadway. There
it duplicated its success at the Stude-
baker theatre, running eighteen weeks.
After a tour in the United States, Mr.
Post took "The Masquerader," with its
original company, to Australia, and
plaved there steadily for two years.

Both "Omar" and "The Masquerader"
will be headliners of the Associated First
National group of attractions lor 1921-22.

Production Starts on Bosworth's

Second for Associated Producers

Production of Hobart Bosworth's sec-
ond contribution to Associated Producers
schedule was started last week at the
Thomas H. Ince studios, Culver City.
The feature has been temporarily titled
"Renunciation."

The story, declared to be of a spec-
tacular nature, is an original by Emily
Johnson with an adaptation by Joseph
Franklin Poland.

Story of Alaska

It is said to be a colorful and gripping
drama of Alaska of the gold rush period
and America of today. The adventure
and perils of the early Yukon are con-
trasted, it is said, with a modern but no
less absorbing business romance.

Bosworth will appear in the leading
characterization. HeaMing the all star
support is Madge Bellamy, former
Broadway stage favorite. William Conk-
lin, Wade Boetler, Henry J. Herbert,
Irene Blackwall, Colette Forbes, Lula
Warrenton and others are cast in the re-
maining important roles.

Rowland Leo Directing

Rowland V. Leo is directing with J. O.
Taylor in charge of photography.

Also on the A. P. schedule will be a
Ben Turpin series from the Mack
Sennett lot. The hero of "A Small Town
Idol" will be disclosed in twelve two-reel
fantastic comedies in which the genius
of Mack Sennctt's cross-eyed comedian
will be revealed from as many angles as
Turpin has direction of vision.

The first of the scries is well under
way and will be ready for publication in
the near future.

Murray Heads Company

Mai St. Clair is directing the initial
Turpin special under the supervision of
Sennett. Included in Turpin's support

are Phyllis Haver, Harriet Hammond,
Billy Bevan and George O'Hara.

Still another company headed by
Charlie Murray is at work on a lively
two-reel comedy under the direction of
Roy Del Ruth. Included in this com-
pany besides Sennett's Stellar Celtic
comedian are Kathryn McGuire, Jack
Richardson, Kalla Pasha, Albert Cooke
and Marvin Lobak.

HERBERT RAWLINSON
Who has just been signed by Carl Laemmle and
will be starred in Universal pictures.

July 9, 1921

EXHIBITORS HERALD

Vancouver Newspaper Cartoonist

Inspired By Special, "Black Beauty

hen Vitagraph's sensational
t:ial, "Black Beauty," played
| couver, B. C, recently, Car-
oiist Davis, of one of Van-
c. er's leading dailies, the "Sun,"
r so inspired by Anna Sewell's
u:d story in film form that
Kcame out of the theatre all
'pped up" with the race-scene
:liax and, standing under the

marquise of the Capitol Theatre,
where "Black Beauty" played in
Vancouver, drew a picture of the
mad throng swarming in to the
second performance. The draw-
ing was published on the first page
of the "Sun," as a four-column
news cartoon the next day.

Evidently Cartoonist Davis had
his ears as well as his eyes open.

for he drew in such comments
emanating from the crowd as:
"Well, it's worth waiting for";
"Don't push — shove"; "I had an
easy job until this show came
here"; (this from a traffic officer)
and "Well, why don't they open
another box-office?"

The little comedy touch wasn't
omitted. "Come on," says a boy.

leading a horse, "your fathcif
over here in the moving picture1.,.'

}y "I'll say they're 'Black Be u-
ties,' " says a sporty-looking male
looking at some fast-black hosiery
in which is standing a fashionable
and short-skirted theatre patron.

The cartoon is reported to have
caused considerable comment in
Vancouver, which accepted the
coming of "Black Beauty" as a
real event. The Capitol Theatre
played to capacity during the en-
gagement of "Black Beauty."

hise for "The

Heart of Maryland"

\s convincing a war drama as
ii since The Birth of a Nation,' "
w one of the many lines of high
pise which "The Cleveland
P n Dealer" had for Vitagraph's
sp:ial, "The Heart of Maryland."
w n it played the Allen Theatre
in he Ohio metropolis recently.
f] e Plain Dealer" went on to
sa that the director of the pro-
dition deserved all credit choos-
in "cast that is balanced in every
deil; he has some tremendous
bsle scenes; and there is no flag-
gi; of interest from the first
pceful scene showing the valley
of he Potomac to the final stir-
rii climax — there are many of
thn — and the closing fade-out.

Jf course every Civil War play
hi about the same general plot —
th division of family ties and the
sh tering of embryonic romances
w i the division of North and
S<th. Belasco gained his big ef-
fe in the stage production with
a -amatization of 'Curfew Shall
N Ring Tonight.' The heroine
cl g to the bell clapper of the
ccitry church to still the alarm
w !e her Northern lover escaped
th.ugh the Confederate lines.
T> remains, naturally, the big
mnent; but there are others,
w i effective battle scenes out-
•it ding in contrast against bits
ofSouthern scenery and some
paicularly pleasing interiors.

The play has been followed in
deil— the love of Maryland Cal-
ve for Alan Kendrick; the ro-
m ce of Spitfire Nanny and her
Suhern swain. Bob; and the
tr edy of Maryland's brother,
se into his own home as a mem-
beof the Northern secret service;
an of course, the villainous
Tlrpe, who betrays both North
an South, doing double duty as

j 1 ry.

vs a matter of fact, 'The Heart
sf.faryland' proves even a better
"ire than a drama— though it
>r|ght first substantial recogni-
se to Belasco and fame to Mrs.

er. Lincoln, Lee and Grant
^introduced for a moment at
"a pus times. Artistic touches
iryound in legitimate comedy re-
>e and the effectiveness of the
>f> ing is enhanced by the music-
\ tting by Philip Spitalney and
J overture, 'The Spirit of '61,'
"I h prepares the audience forit."

Belasco's Civil War Romance Given Splendid Production

Tom Terriss production
"THE HEART OF MARYLAND"
Vitagraph

DIRECTOR Tom Terriss

AUTHOR , David Belasco

SCENARIO BY William B. Courtney

CAMERAMAN Tom Malloy

AS A WHOLE Thoroughly appreciable adapta-
tion of favorite stage play ; delightful Southern
atmosphere

STORY. .... Provided with a first rate scenario and
given realistic and interesting production

DIRECTION Keeps his story moving toward

the conclusion all the time; wastes no footage
on battle scenes

PHOTOGRAPHY Very good

LIGHTINGS Some pretty effects

CAMERA WORK Well judged

PLAYERS Catherine Calvert splendid type for

leading role; Crane Wilbur does good work;
cast well suited all through

EXTERIORS Always pretty

INTERIORS Good

DETAIL All right

CHARACTER OF STORY A romance of Civil

War period in which Southern girl chooses be-
tween duty to the South and love of her North-
ern sweetheart
LENGTH OF PRODUCTION About 6,000 feet

David Belasco's play of the Civil War has been a
favorite for so long that a picture bearing the title
"The Heart of Maryland" of itself is enough to attract
attention. But that is not all. Tom Terriss has made
a thoroughly fine, picture that will bear comparison
favorably with several of the so-called specials that
are being released, although his production is not
claiming such prominence. William Courtney's
scenario was well prepared in the first place, but it

remained for director Terriss to make it a reality. He
has retained Belasco's original story, and presented it
with a deftness that makes the picture first class en-,
'ertainment.

First of all a delightful Southern atmosphere and
real Southern backgrounds are to be found, the old
colonial mansion, the costumes and general air char-
acteristic of the people, all add to its realism. The
general production values are all splendid. The story
moves along smoothly and surely, to a definite con-
clusion. There are no interruptions to break the well
sustained interest. There are no long battle sequences
to bore, only an acceptable number of short flashes,
and then no actual bloody combats are used.

Catherine Calvert typifies excellently the character
of Maryland Calvert, and her work throughout is in-
teresting. Crane Wilbur, as her Northern sweetheart,
plays with sincerity and good discretion. The minor
characters are all suitable and do good work. The
player impersonating Lincoln bears littls resemblance
to the Emancipator, and one or two other soldier
make-ups might have been improved upon.

Alan Kendrick, at the outbreak of the Civil War
an officer in the U. S. Army, is forced to choose be-
tween serving the North or remaining true to his
Southern sweetheart, Maryland Calvert. Alan chooses
to serve the North, and the engagement is broken.
Alan is captured by the Confederates and held pris-
oner in a church near Maryland's home. When Mary-
land learns that Alan's life is endangered she risks her
life to save him and when the bell which announces
Alan's death does not ring Maryland is found hanging
to the clapper to prevent the sound. The girl is ar-
rested and condemned as a traitor. In the meantime
she assists Alan to escape.

Major Thorpe, a traitor to both the North and the
South, holds Maryland a prisoner until Alan returns
with evidence which causes Thorpe's arrest and gives
Maryland back to her loverr

Should Make Your Box Office Feel Good

Box Office Analysis for the Exhibitor

If^you want to show a really worth while feature,
secure "The Heart of Maryland," ana* you will be sure
to satisfy your folks with it. The fact that it is a war
romance should not detract from its appeal since the
romance is the prominent feature, with the actual war
scenes few and not numerous enough to displease
even those who balk at war pictures. You have a
genuine Box Office title that shouldn't require fur-
ther exploitation to get them interested.

Tell them they'll be well pleased with Tom Terriss'
adaptation of David Bejasco's stage play, and you
can promise them a fine piece of entertainment. For
those who may suspect long battle sequence be sure
to tell them there are but few wa/ scenes, and
above all, no long shots of actual combat. Advertise
the showing well in advance with large posters bear-
ing the title.

EXHIBITORS HERALD

July 9, 1921

LETTERS
From Readers

Communications on topics of
current interest Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

Appreciates Aid Given

CLOVIS, NEW MEXICO. — To the
Editor: Some six or eight weeks ago I
made a request for an article that would
contain suitable matter pertaining to the
motion picture industry for presentation
to the local Kiwanis club. The article
you forwarded to me, with the personal
experiences and views of the writer, made
it possible for a very decent talk to be
made.

I wish at this time to thank you for the
assistance rendered. It not only made it
possible for me to get out from under a
load, but also to put the industry before
the best men of the community in a man-
ner that they had not had the opportu-
nity to get before. Your article was cer-
tainly appreciated.— E. H. HARDWICK,
Lyceum theatre, Clovis, N. M.

From Morrisville, Vt.

MORRISVILLE, VT.— To the Editor:
It has come to my attention that it is still
the general impression in this section
of the country that the Bijou Theatre of
Morrisville, Vermont, is in one way or
another connected with one of the large
producing companies in New England.
This is absolutely untrue, as this theatre
is owned and conducted as a strictly
private and personal enterprise, with no
outside affiliations whatever.

I am making this statement because
of the fact that my competitor, Mrs.
Pauline K. Dodge, who recently was the
center of a controversy with the Black
Syndicate, is still receiving the moral
and financial backing of one of the big
exhibitors' organizations, and is being
practically guaranteed against any loss
whatsoever. In addition, some of the
Boston exchanges are supplying this
theatre with service entirely gratis:

This is absolutely unfair competition,
and it is my belief that the individual
exhibitors when they are aware of tin-
true conditions, will not sanction extend-
ing assistance to any one exhibitor to the
detriment of the other in a community
where there are two privately owned
theatrical enterprises.

I would consider it a favor if you
would give the matter proper publicity
to the end that justice is given to the
proper parties. — L. C. Emerson, owner
and manager. Bijou theatre, Morris-
ville, Vt.

Trifle Long but Worth It

TOLEDO, OHIO.— To the Editor:
Take it or leave it, the star system is
what brings the shekels into your box
office. This is a rule that might well
hang in the office of any theatre man-
ager. But at the same time, I appre-
ciate the fact that all rules are flexible.

At the rate pictures have been com-
ing onto the market and with title men
raking their brains for a line that will
loosen purse strings there were bound
to be some pretty rotten titles. Rotten
from the standpoint of drawing power
and rotten from the standpoint of de-
cency.

So speaking from an advertising man's
standpoint, I might have been blowing
about titles to the neighbors for the
past year and still be wondering what
it was all about. In nine out of ten
cases I have taken a chance on tl%e star's
name and have hit the bull's-eye.

This constant hammering of a star's
name has made fans for each and every
one. When the Rivoli opened, those play-
ing with Realart were practically un-
known here, and now I will stack up
any one on our list as being unusually
popular as compared with the others
appearing in Toledo, while I have made
one of these stars positively the greatest
drawing card of all.

I do not mean to convey the idea that
advertising alone will do the work, for
the star must be there with the goods.
We have detested really brilliant men,
while on the other hand we have learned
to love and admire some with no par-
ticular talents. The latter does not nec-
essarily refer to movie stars.

At times I have devoted almost my
entire advertising space to pictures of
the stars. The title has been secondary.
Then the author's name, possibly. The
director's name is seldom, if ever, used,
while Realart itself gets very little men-
tion. The fan doesn't give a whoop who
makes the pictures so long as the goods
is there.

Of course the order in which I stack
up the advertising values of those ele-
ments which enter into the making of a
picture is not infallible. It is true that
some author's names have drawing
power, but I have seen some corking
good pictures fail to draw, because the
advertising man depended upon the
writer's name. The star's name in most
instances would have pulled the picture
over.

It is not wise, however, to stick to
the idea that there is nothing in a pic-
ture but the star. In fact, this would be
a very serious mistake. Study your pic-

ture and see what impresses you the
most before you lay out your copy.

In the case of the so-called "all star
cast" picture one will usually find there
is lacking a single star whose name is
worthy of exploitation. The idea of "all
star casts" has lost Toledo exhibitors
more money this year than probably any
other one thing.

I believe that most exhibitors will
agree with me when I say that the name
of about one director in a hundred means
anything in a theatre ad. As to the
name of the producer, we have learned
that some of our greatest successes have
been put out by companies almost un-
known to the American public.

Now that I have made the stars ap-
pearing in our pictures popular with
Toledo movie fans, I intend finding out
just how popular each one is.

My idea of the most of the so-called
popularity contests would offer the pub-
lishers of the magazines which conduct
the same very little encouragement. We
all know there are a bunch of suckers,
but the dear old public won't fall for
an old gag forever.

So I am going to put on a contest of
my own, and I will have the satisfaction
that the ballot box has not been stuffed.
I am doing this for two reasons. To
find out what stars are liked best, and
to give the patrons something to talk
about.

But I am going to let them in on the
reason for conducting this contest. I
am going to tell them that I want to
find out something which may benefit
them by allowing us to know just what
stars appeal to them most.

As each patron enters the lobby he
is handed a paper upon which appear
the names of the Realart stars. There
are no others. They mark a cross oppo-
site the name of their favorite and drop
their vote in a box. The daily count is
recorded on a board in the lobby. The
fans want to see their favorite win and
consequently tell their friends how to
vote. Thus the talk. Also the help in
discovering just what stars they want.

What works in Toledo may not suc-
ceed in New York nor at Sawyer's Cor-
ners, but I think it's worth a try.—
Harold F. Wendt. publicity director,
Rivoli theatre, Toledo, O.

July 9. 1921

EXHIBITORS HERALD

AIIOPJC |MjI! TO THE TB ADS

The builders of the SIMPLEX Projector take this opportunity of
announcing to the trade that a long term oontract has been entered
into with the

EXHIBITORS SUPPLY COMPANY INC.
for the

EXCLUSIVE DISTBIBUTION OF SIMPLEX PRODUCT
in the following territory:
State of ILLINOIS (exoepting Madison, Monroe and St. Clair Counties)
Entire State of INDIANA
Southern and Eastern WISCONSIN
River Counties in IOWA

We also take this opportunity of congratulating the Exhibitors
Supply Co. upon their determination to render unequaled service to
Simplex users through the establishment of fully equipped repair and
service stations in Chicago, Indianapolis, Milwaukee and St. Louis,
where under the direction of capable mechanics trained at the Simplex
factory, all repairs and service that may be required will be taken
oare of in a most competent and satisfactory manner.

PRECISION MACHINE CO. INQ,
President.

X H.I B I TORS HERALD

July 9, 1921

Right — Jackie Coo-
gan, star of "Peck's
Bad Boy," and his new
Meteor car. He is
A. Ramos, big theatre owner of China, being trained for speed
pays the Lasky studios, Hollywood, a work by Ed W. Shillo,
visit. James Kirkwood shows him a racer and distributor
set for "The Great Impersonation." for Meteor cars.

Buster Keaton, the Metro star, and his bride, Natalie Talmadge. They
were married at Norma Talmadgc's estate, Bayside, L. L, May
31, 1921, and are now at home at Los Angeles.

Priscilla Dean, the Universal star, and her new Bel-
gian police dog. Priscilla has been in so many
crook plays she thought she ought to have one.

July 9. 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did for the other fellow, thereby getting the only possible guide to box office values. Address "What The
Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Chicago.

Associated Producers

The Last of the Mohicans, a Maurice
Tourneur production. — Played two days
to top business. Regular advertising and
they came just the same. A positive box
office attraction. — E. L. Phillips. Stanton
theatre, Washington, D. C. — Neighbor-
hood patronage.

The Last of the Mohicans, a Maurice
Tourneur production. — A wonderful pic-
ture. Showed two nights to good busi-
ness. A little gruesome, but everybody
pleased. — C. R. Langford, Electric thea-
tre, East Vaughn, N. M. — General pat-
ronage.

A Small Town Idol, a Mack Sennett
production. — Too long drawn out. Fine
in five reels. Broke even. — W. D. Van
Derburgh, Broadway theatre, Statesville,
,N. C. — Small town patronage.

Love, with Louise Glaum. — We would
class this with the specials. — E. Saunders,
Palace theatre, Harvard, 111. — General
patronage.

The Forbidden Thing, an Allan Dwan
production. — This is a good picture, but
owing to conditions nothing will draw
'em in. — V. E. Sager, Southern theatre,
Akron, O. — Neighborhood patronage.

First National

Passion, with Poli Negri. — A wonder-
ful production with a wonderful star.
Drew large crowd with advance prices. —
Auditorium theatre, Georgetown, O. —
Neighborhood patronage.

The Passion Flower, with Norma Tal-
madge. — A good picture, but too much
foreign stuff and not up to expectations.
— W. H. Goodroad, Strand theatre, War-
den, Minn. — Neighborhood patronage.

The Old Swimmin' Hole, with Charles
Ray. — A good program picture. We
charged 35c, but it was not worth it. —
J. L. Carr, Temple theatre, Kingfisher,
Okla.

Man, Woman, Marriage, an Allen
Holubar production. — This star always
good. Six reels would have been plenty
for this feature. Splendidly produced
but entirely too long. Business shot in
this section. Daylight saving, auto
parties, heat and unemployment the
causes. — Henry W. Gauding, Lincoln
theatre, Pittsburgh, Pa. — Neighborhood
patronage.

Curtain, with Katherine MacDonald. —
Good picture. — O. N. Kelly, Majestic
theatre, Reedsburg, Wis.

The Perfect Woman, with Constance
Talmadge. — Jam-up good picture, that
will please any house. Plenty of life, as
usual with all Constance Talmadge offer-
ings. You can't go wrong on this one. —
Smith Read. Patriot theatre, DeKalb,
Tex. — Small town patronage.

Qurtain, with Katherine MacDonald. —
When this lady acquires the art of ex-
pression she will have another asset be-
side her widely press agented beauty.

MOLLY MALONE
Coldwyn star, all set for a wild Fourth of July.

Nearly all her stuff is the same. — Henry
W. Gauding, Lincoln theatre, Pittsburgh,
Pa. — Neighborhood patronage.

Scrambled Wives, with Marguerite
Clark. — Miss Clark is always good and
this is one of her best. Played at 35c and
pleased. — J. L. Carr, Temple theatre,
Kingfisher, Okla.

The Truth About Husbands, with a
special cast. — Good picture with a beau-
tiful star. Business fair. — A. J. Paul,
Roval theatre, Galion, O. — Small town
patronage.

The Kid, with Charlie Chaplin. — Simply
great. Most exhibitors know it, but if
you have not used it, you will help your
bank account when you do, if it is well
advertised. — H. J. Longaker, Howard
theatre, Alexandria, Minn. — Neighbor-
hood patronage.

The Inferior Sex, with Mildred Har-
his. — Good picture. Pleased majority. —
R. R. Gribble. Grand theatre. New Ham-
burg, Ont., Can. — Small town patronage.

Nomads of the North, with a special cast.
— The kind you are looking for. They
stop and ask why you don't get more like
this. Book it and boost it. You won't
be disappointed. — McFarlin & Mellor,
Bijou theatre, Ray, N. D. — Neighborhood
patronage.

Don't Ever Marry, a Marshall Nei-
lan production. — This is a real picture. —
A. P. Schaefer, Academy theatre, Iron-
ton, Mo. — Neighborhood patronage.

The Yellow Typhoon, with Anita

Stewart. — Very good. Lots of compli-
ments.— Mart Cole, Cole's theatre, Ros-
enberg, Tex. — Neighborhood patronage.

Nineteen and Phyllis, with Charles
Ray. — Good clean show. Most people
liked it. — J. L. Carr, Temple theatre,
Kingfisher, Okla.

The Love Expert, with Constance Tal-
madge.— Same old story. We haven't
been disapponted with a Constance Tal-
madge picture 5-et. They are peppy and
pleasing. — McFarlin & Mellor, Bijou the-
atre, Ray, N. D. — Neighborhood patron-
age.

Passion's Playground, with Katherine
MacDonald. — Played to a packed house.
Everybody pleased. It's a good picture.
— Kaplan & Herskovitz, National theatre,
Houston, Tex. — Neighborhood patronage.

In the Heart of a Fool, an Allan Dwan
production. — This is rated by some critics
as an A. A. As far as pleasing patrons,
should be about X. Stay away. — C. W.
Kelly, Majestic theatre, Reedsburg, Wis.

The Branded Woman, with Norma Tal-
madge.— A good picture which drew
pretty fair business. Title against it
here. — Bert Norton, Kozy theatre.
Eureka, III.

Go and Get It, a Marshall Neilan pro-
duction.— We wish to congratulate Mr.
Neilan on this special feature, as we find
it to be right up to the minute in every
way and sure do want more like it and
lots of them. Mr. Exhibitor, go to this
one. — Wm. G. Atkinson, Star theatre,
Rockingham, N. C.

What Women Love, with Annette Kel-
lerman. — I consider this a cracking good
picture. It is different from the general
run. and the water scenes are sure fine.
Business was not rushing on account of
bad weather, but patrons were pleased. —
C L. German. Royal thatre, Bonner
Springs, Kan. — Neighborhood patronage.

Passion, with Pola Negri. — A big pic-
ture, but not what small towns want. A
historical costume play. Lost money and
did not please. — C. W. Kelly, Majestic
theatre. Reedsburg, Wis.

Fox

The Tom Boy, with Eileen Percy. —
Very good. This star is good if put in
the ripht kind of a story, which is usu-
ally not the case. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

His Greatest Sacrifice, with William
Farnum. — Rather heavy picture, but a
good one. Seemed to please. — A. Bur-
rus. Lyric theatre, Crete, Neb. — Neigh-
borhood patronage.

The Road Demon, with Tom Mix. —
The best Mix picture I ever ran. They
stood up and yelled. Fair business. — A.
J. Paul, Royal theatre, Galion, O.— Small
town patronage.

The Daredevil, with Tom Mix— This
feature I can highly recommend as being

EXHIBITORS HERALD

July 9, 1921

a good Western full of action from start
to finish, and pleased my audience. Ex-
hibitors will make no mistake in booking
it. — Joseph F. Spangler, Globe theatre,
Beaver, Okla. — General patronage.

Know Your Men, with Pearl White. —
Pearl White never did draw for me.
Poorest star for my town. — M. A. Scar-
lato, Art theatre, Blair Station, Pa. —
Neighborhood patronage.

The One Man Trail, with Buck Jones.
— Splendid picture. Buck Jones is arriv-
ing very fast. Each succeeding picture
increasing his popularity. This is a good
story, well acted and will please the ma-
jority where shown. — Smith Read, Patriot
theatre, DeKalb, Tex. — Small town pat-
ronage.

The Texan, with Tom Mix. — Mix al-
ways a drawing card for us. This is a
splendid picture of his that pleased for
us. — C. T. Mctcalf, Opera House, Green-
field, III. — Small town patronage.

Drag Harlan, with William Farnum. —
Satisfactory to big business. — Giacoma
Bros., Crystal theatre, Tombstone, Ariz.
— General patronage.

The Thief, with Pearl White.— A very
good production which pleased. The star
appeared to better advantage in this pic-
ture than in Beyond Price, which did
not appeal to my patrons. — Custer Car-
land, Victoria theatre, Frankfort, Mich.

The Road Demon, with Torn Mix. —
Went over big. Satisfied. — Page & Old-
ham, Rivoli theatre, Winchester, Tenn. —
General patronage.

No. 17, with George Walsh.— A serial
in five reels. It did not please. The
poorest George Walsh I have ever run.—
W. T. Biggs, Unique theatre, Anita, la. —
Neighborhood patronage.

Skirts, with a special cast. — Very good
comcdv, but advertised too heavy, caus-
ing it to disappoint. — Auditorium theatre,

Georgetown, O. — Neighborhood patron-
age.

Two Moons, with Buck Jones. — A good
Western picture. Buck does himself
credit. — Roy Abernathy, Odeon theatre,
Fairview, Okla.

Hands Off, with Tom Mix. — Tom Mix
makes money every way. Hands Off
is one of his real Western pictures and
everyone ought to like it. Business fair.
— M. A. Scarlato, Art theatre, Blair Sta-
tion, Pa. — Neighborhood patronage.

The Tom Boy, with Eileen Percy.—
Pleased the children and most of the
older folks. Star was well liked and
story good. — Horn & Morgan, Star the-

piiinininiuiiiuHiiHiiM

Ten Plays

My Patrons

Liked Best

1. In Old Kentucky.

2. Shore Acres.

3. Go and Get It.

4. The Birth of a Race. j

5. Checkers.

6. Nomads of the North. j

7. The River's End.

8. Daddy Long Legs.

9. Dangerous to Men.
10. Passion.

Mark Frisbee,

Croxton Theatre,
Angola, Ind.

mmniiiniiiiimiiiiiiiiiiuuiiitiiu iiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii,-

atre, Hay Springs, Neb. — Small town
patronage.

If I were King, with William Farnum.
— Poorest picture ever shown in Palace
theatre, North Rose, N. Y. No enter-
tainment in it. Not one person said he
liked it. — G. L. Deady, Palace theatre,
North Rose, N. Y. — Neighborhood pat-
ronage.

The Man Who Dared, with William
Russell. — Didn't please very much. Too
many religious scenes.— W. C. Cleeton,
Gem theatre, Higbee, Mo.

The Road Demon, with Tom Mix. —
Played one day to good business. Pa-
trons like this star. — A. Galblum, Revere
theatre, Washington, D. C. — Neighbor-
hood patronage.

No. 17, with George Walsh.- — Poor.
Dime novel stuff. — O. V. Kelly, Majes-
tic theatre, Reedsburg, Wis.

Prairie Trails, with Tom Mix. — Not as
good as some other Mix pictures, though
good entertainment consisting of stunts
which only Mix can pull. — Smith Read,
Patriot theatre, DeKalb, Tex.— Small
town patronage.

The Cheater Reformed, with William
Russell. — Very good program picture.
Russell usually gets me a good crowd. —
A. G. Hauge, Happy Hour theatre, Wal-
nut, la. — Local patronage.

The Deadline, with George Walsh. — If
your patrons like Westerns with plenty
of action, book this one. — E. L. Hunter,
Art theatre, Boswell, Okla. — Small town
patronage.

The Lamp Lighter, with Shirley Ma-
son.— A very pretty picture with this
popular little star, though too much sad-
ness in long-drawn-out scenes, wfiich
might have been cut with improvement
to the picture. Comedy should be run
in connection. — Smith Read, Patriot the-
atre, DeKalb, Tex. — Small town patron-
age.

The Mountain Woman, with Pearl
White. — Cheap serial in five reels. Drew
good business. Nobody pleased. — Audi-
torium theatre, Georgetown, O. — Neigh-
borhood patronage.

Goldwyn

Jes' Call Me Jim and Cupid the Cow-
puncher, with Will Rogers. — The former
is a crackerjack, the latter is also great.
More comments on the above than any
program pictures I ever played. Grab
'em, boys. If your people don't like 'em
I'll pay for 'em. — S. A. Acri, Acri theatre,
Marietta, Pa. — Small town patronage.

The Penalty, with Lon Chaney. — A
great picture. Liked better than The
Miracle Man. — Joseph V. Rukli, Eagle
theatre, Pana, 111. — Neighborhood pat-
ronage.

The Penalty, with a special cast. —
Played during warm spell and this drew
good. Remarkably good subject and one
that will please any audience. — Mrs. E.
De Atley, Favorite theatre, Washington,

D. C. — Neighborhood patronage.
Honest Hutch, with Will Rogers —

This is a weak picture and fell down hard
in spite of the star, who is fine in most
of his productions. — Custer Carland, Vic-
toria theatre, Frankfort, Mich.

The Revenge of Tarzan, with Gene
Foliar. — Gave me the best business I
have had on Tuesday in many a week.
Clean, and wrestling with animals is
great. — Mrs. W. H. Heifer, Itasca thea-
tre, Alice, Tex. — Small town patronage.

Water, Water Everywhere, with Will
Rogers. — A very good program picture.
Average crowd. Everybody pleased. —

E. E. Harman, Opera House, Elgin, Ore.
Earthbound, with a special cast. —

Wonderful story. Masterly executed,

July 9, 1921

EXHIBITORS HERALD

but I believe ten years from now is
would have been better enjoyed by the
thick-headed ones. Did not draw. — S. A.
Acri, Acri theatre, Marietta, Pa.

Cupid the Cowpuncher, with Will
Rogers. — A good program picture. Busi-
ness poor. This one did not draw for
me. No fault of the picture. — P. G. Held.
Sterling theatre, Fairmont, Neb.— Neigh-
borhood patronage.

Scratch My Back, with a special cast. —
A good, clean, comedy-drama. Old and
young all enjoy a picture of this kind. —
W. H. Goodroad, Strand theatre. War-
ren, Minn. — Neighborhood patronage.

Help Yourself, with Madge Kennedy. —
Star played her part well, but nothing
to the story. Patrons were disappointed.
— Edw. W. Werner, Windsor theatre.
Canton, O. — Neighborhood patronage.

The Branding Iron, with a special
cast. — A finished production. Some of
the most beautiful scenes ever put on the
screen. Cast excellent. — Custer Carland,
Victoria theatre, Frankfort, Mich.

The Woman and the Puppet, with
Geraldine Farrar. — A few came to see it
and a few stayed to see it out, but I have
failed to find one that liked it. — Albert
Warren, Acme theatre, Arkansas Pass.
Tex. — Small town patronage.

Earthbound, with a special cast. — If
you have a bunch of mediums and spirit-
ualists in your town show this picture. If
you haven't, stay away. People came out
demanding money back. Another class
A. A. picture gone wrong. It's called a
special. If that is a special my pro-
gram pictures must be super-specials.
It's gruesome, draggy, illogical and un-
interesting— O. V. Kelly, Majestic the-
atre. Reedsburg, Wis.

Hodkinson

The U. P. Trail, with a special cast.—
We don't understand why exhibitors will
put on silly love stuff when they can get
pictures of big stories like The U. P. Trail,
Desert of Wheat and countless other in-
tensely interesting stories by the world's
famous authors. Zane Grey's picture>
are wonderful. — G. L. Deady. Palace
theatre. North Rose, N. V. — Neighbor-
hood patronage.

The Man of the Forest, with a special
cast. — The best Zane Grey yet produced.
It couldn't help but please the most se-
vere critics. Hodkinson has an excellent
program this year. — Mrs. Frank Paul,
Marvel theatre, Carlinville. 111. — Small
town patronage.

Down Home, an Irvin Willatt produc-
tion.— A good picture to poor business.
Book this; you can't go wrong. Will
stand raise in price. — P. G. Held. Sterling
theatre, Fairmont, Neb. — Neighborhood
patronage.

The Dwelling Place of Light, a B. B.
Hampton production. — A good picture,
but not like the story. — G. L. Deady,
Palace theatre, North Rose. X. Y.—
Neighborhood patronage.

Metro

The Great Redeemer, with a special
cast. — One of the best pictures I ever
ran. It's only in five reels, but it's all
there. Failed to draw due to the money
situation and extreme warm weather.
Book it and advertise and you will please
them all. — A. G. Miller, Miller theatre,
Atkinson, Neb. — Small town patronage.

The Cheater, with May Allison. — Not
as good as some of May Allison's, but
very well liked— R. R. Gribble, Grand
theatre, New Hamburg. Ont., Can.—
small town patronage.

Satan, Jr., with Viola Dana.— This lit-
tle "devil," as she poses in this one, is
one of my best bets. I look ahead to

| The Plays

My Patrons

Liked Best 1

| 1. The Kid.

| 2. The Wonder Man.

| 3. Scrambled Wives.

| 4. The Untamed.

| 5. The Mask.

| 6. The Little Shepherd of j

Kingdom Come.

| 7. One Man in a Million. |

King Lassiter,
Dixie Theatre,
Gallatin, Tenn.

?,ti!Dmiiuiih]ii[iimiMi[uniui:!iai[in:i[ii:i;iiniinnHULiuiirmuiuiim]nunaaBHtaBaBHnHi^

all of her pictures. — W. C. Whitt, Home
theatre. Anderson, Cal. — Small town pat-
ronage.

Dangerous to Men, with Viola Dana. —
Good picture. Pleased a Saturday crowd
for us. — C. T. Metcalf. Opera House.
Greenfield, 111. — Small town patronage.

Old Lady 31, with Emma Dunn. — My
patrons were extremely disappointed anil
said so. Smallest house I ever had.
Play needs comedy to relieve the sad and
slow story. — -Philip Rand, Rex theatre.
Salmon. Idaho. — Small town patronage.

Please Get Married, with Viola Dana.
— Too close to the line from start to fin-
ish. Pictures like this are not good for
a small town, or anywhere else, in our
mind. — R. R. Gribble, Grand theatre. New
Hamburg, Ont., Can. — Small town pat-
ronage.

The Great Redeemer, with a special
cast. — A splendid production any ex-

hibitor ought to be proud to show. Play
it on a Sunday and it will give your house
prestige. — Mrs. Frank Paul, Marvel the-
atre, Carlanville, 111. — Small town pat-
ronage.

The Cheater, with May Allison. — We
have been well pleased with all Metro
pictures which we have used. Our patrons
liked this picture and said so. — Horn &
Morgan, Star theatre, Hay Springs, Neb.
— Small town patronage.

The Right of Way, with Bert Lytell.—
Poor. — Page & Oldham, Rivoli theatre.
Winchester, Tenn. — Neighborhood pat-
ronage.

Burning Daylight, with Mitchell
Lew-is. — Took very well with our pa-
trons. Northern pictures with good snow
scenes always take well with this com-
munity. Miss Ferguson, new here, well
liked. — Horn & Morgan, Star theatre,
Hay Springs, Neb. — Small town patron-
age.

Paramount

White and Unmarried, with Thomas
Meighan. — Meighan growing more popu-
lar with every picture. This one pleased
for three days to more than average
business. — D. F. & R. Ent.. Inc.. Olympic
theatre. Wichita Falls, Tex. — Transient
patronage.

Forbidden Fruit, a Cecil B. De Mille
production. — Excellent. The actors kno»v
their business. Interest sustained
throughout. — Henry W. Gauding, Lin-
coln theatre, Pittsburgh, Pa. — Neighbor-
hood patronage.

The Inside of the Cup, with a special
cast. — Good picture, but can't see this
>pecial stuff in it. Raised prices, but lost
money on it. — O. V. Kelly, Majestic
theatre. Reedsburg, Wis.

Double Speed, with Wallace Reid. —
As usual with Reid pictures, played to
pleased audience. Wallace does some
good work in this picture and Wanda
Hawley lives up to her other work. Book

"SHE'S JUST LANDED, BUT SHE'S O. K."

Alice Brady, start of the Realart picture "The Land of Hope," and part of

her supporting cast.

EXHIBITORS HERALD

July 9, 1921

it and boost it. You can't go wrong on
it. — C. R. Langford, Electric theatre,
East Vaughan, N. M. — General patron-
age.

The Cradle of Courage, with William
S. Hart. — Good. Pleased large audi-
ence.— W. H. Kyle, Lyric theatre, Au-
rora, Ind. — Neighborhood patronage.

Buried Treasure, with Marion Davies.
— An artistic production and interesting
picture, and one that pleased all classes. —
H. O. Sink, Badin theatre, Badin, N. C—
Neighborhood patronage.

On With the Dance, with Mae Mur-
ray.— This I consider a good super-
special, but not the kind of a production
for a small town. I lost money on this
production. I believe the title spoiled its
value. — Joseph F. Spangler, Globe the-
atre, Beaver, Okla. — General patronage.

The Round Up, with Roscoe Arbuckle.
■ — A good box office tonic. You can make
no mistake in booking this money-maker.
Will please them all. Played two days to
capacity business. Weather 90 in the
shade. — A. G. Miller, Miller theatre, At-
kinson, Neb. — Small town patronage.

Putting It Over, with Bryant Wash-
burn.— This is not a new picture, but it is
real good and if money wasn't tied up
Washburn would get some real kale for
us. — V. E. Sager, Southern theatre,
Akron, O. — Neighborhood patronage.

His Wife's Friend, with Dorothy -Dal-
ton. — No good here. Have never yet been
able to get by with a Dorothy Dalton
picture here and have played several.
Lose money on all of them and this one
no exception. — C. R. Langford, Electric
theatre, East Vaughn, N. M. — General
patronage.

It Pays to Advertise, with Bryant
Washburn. — Ran this bucking Chautau-
qua and did fair business considering
conditions. — W. C. Whitt, Home theatre,
Anderson, Cal. — Small town patronage.

Hawthorne of the U. S. A., with Wal-
lace Reid. — This is a fine picture. Liked
by all. Reid is a favorite actor here. We
always depend on him for a full house. —
J. S. Painter, Liberty theatre, Quenemo,
Kan. — Neighborhood patronage.

Burglar Proof, with Bryant Washburn
— Mighty clever stuff. Modern and full
of pep. Good stuff for chasing the blues.
Very few saw it, however. Not fault of
picture. — Henry W. Gauding, Lincoln
theatre, Pittsburg, Pa. — Neighborhood
patronage.

Something to Think About, a Cecil B.
DeMille production. — Fine picture, but
no more Paramount specials, for we lost

gllllUlllUIIIUIIllIltllltllllllRUHIUtllUnUinUIIIIIKIHUIIUIIIIIIIIIIIUUlllllllllllHIIIllIllllUllUIIIIIJU UHIIUUI^

1 Ten Plays

My Patrons

Liked Best \

1. 23 Y> Hours Leave.

2. The Copperhead.

3. The Road Demon.

4. Pink Tights.

5. Society Secrets.

6. The Kid.

7. Nomads of the North.

8. Male and Female.

9. The Mark of Zorro.
10. Half a Chance.

W. H. Creal,
Suburban Theatre,

Omaha, Neb.

™ — ,— , I

money, and this is the second Paramount
special that we lost money on in two
weeks. — O. V. Kelly, Majestic theatre,
Reedsburg, Wis.

Black is White, with Dorothy Dalton.
— I thought this great. An excellent
lesson to jealous, unreasonable husbands.
Man, go and profit by it. — Mrs. W. H.
Heifer, Itasca theatre, Alice, Tex. — Small
town patronage.

Humoresque, with a special cast. — A
good special. — Page & Oldham, Rivoli
theatre, Winchester, Tenn. — Neighbor-
hood patronage.

Stepping Out, with Enid Bennett. —
Very pleasing entertainment. The kind
we want more of. — J. L. Carr, Temple
theatre, Kingfisher, Okla.

False Roads, with Enid Bennett. —
Good crook melodrama. Clean and well
actpd. Best acting I have seen star do.
This is a six reel Ince production, but
not a special. — Philip Rand, Rex theatre,
Salmon, Idaho. — Small town patronage.

Luck in Pawn, with Marguerite Clark.
• — A fair show and pleased my patrons. —
W. T. Biggs, Unique theatre, Anita, la.
— Neighborhood patronage.

The City of Masks, with Robert War-
wick.— Our patrons liked this one. A
good picturization of present day life. —
McFarlin & Mellor, Bijou theatre, Ray,
N. D. — Neighborhood patronage.

The City Sparrow, with Ethel Clayton.
— Clayton well liked, but this one did not
go over at all. One of the weak sisters.
— Henry W. Gauding, Lincoln theatre,
Pittsburg, Pa. — Neighborhood patronage.

It Pays to Advertise, with Bryant
Washburn. — Dandy comedy. One of
Washburn's best. — Fred Mehaffey, Lyric
theatre, North Bend, Nebr.

Behind the Door, with Hobart Bos-
worth. — Somewhat ghastly for the sensi-
tive people, but one they won't forget. —
W. C. Whitt, Home theatre, Anderson,
Calif. — Small town patronage.

Pathe

The Killer, with a special cast. — One
of the finest semi-Westerns we have
played in regard to acting and produc-
tion. Pleased a majority. — A Burrus,
Lyric theatre, Crete, Nebr. — Neighbor-
hood patronage.

The Sage Hen, an Edgar Lewis prod-
uction.— Some picture. Pathe is giving
the goods. Get this one and Half a
Chance, which is a corking good picture
in seven reels. — S. A. Acri, Acri theatre,
Marietta, Pa. — Small town patronage.

Other Men's Shoes, an Edgar Lewis
production. — A very good feature. One
that will please most any patron. — C. F.
Nolte, Wonderland theatre, Buckeye, la.
— Neighborhood patronage.

A Beggar in Purple, an Edgar Lewis
production. — A fine picture. Our most
critical patrons were very well pleased.
— R. R. Gribble, Grand theatre, New
Hamburg, Ont., Can. — Small town pat-
ronage.

Half a Chance, with Mahlon Hamilton.
— A real good Western drama.— Page &
Oldham, Rivoli theatre, Winchester,
Tonn. — General patronage.

The World and His Wife, with Alma
Rubens. — Only fair. My patrons did not
like it. Not a story for a pleasing photo-
play.— J. L. Carr, Temple theatre, King-
fisher, Okla.

One Hour Before Dawn, with H. B.
Warner. — Poor stuff. Pleased only a
few. This kind of service is what puts a
crimp in the business. Give us some-
thing better. — C. F. Noltc, Wonderland
theatre. Buckeye. la. Neighborhood
patronage.

The World and His Wife, with Alma

WESLEY RUGGLES

Directing and writing "Slippy McGee" for Oliver
Morosco, to be distributed by Associated First
National.

Rubens. — Splendid acting and very good
from the standpoint of production, but
the plot is not at all satisfactory. Why
present a picture that leaves your audi-
ence in an unpleasant frame of mind. —
H. O. Sink, Badin theatre, Badin, N. C.
— Neighborhood patronage.

Lahoma, an Edgar Lewis production.
— Very good feature. Book it if your
patrons like stories of the early days in
the Southwest. Our patronage is better
suited with modern stories. — R. R. Grib-
ble, Grand theatre, New Hamburg, Ont.,
Can. — Small town patronage.

In Walked Mary, with a special cast.
This one seemed to please all of them.
Small crowd. — E. E. Harman, Opera
House. Elgin, Ore.

Rio Grande, with a special cast. — Book
this one as it is O. K. Sure to please. —
C. F. Nolte, Wonderland theatre, Buck-
eye, la. — Neighborhood patronage.

The House of the Tolling Bell, a J.

Stuart Blackton production. — We got
many compliments on this picture, and
no kicks. In fact we don't see how there
could be any. In our opinion it is as
near a 100 per cent picture as can be
produced. We showed it with Harold
Lloyd in Haunted Spooks, whioh is also
very creepy, and had a splendidly bal-
anced program. — R. R. Gribble, Grand
theatre, New Hamburg, Ont., Can.

Realart

Don't Call Me Little Girl, with Mary
Miles Minter. — The title is the only weak
feature of this picture. We made thou-
sands of Minter fans with it. I think it
is easily the best thing she has ever done.
If your patrons like a laugh don't de-
prive them of this. It will mean money
to you. The first day will be the hardest
After that it sells itself. Censor-proof.
They'll all go out satisfied. — Harold F.
Wendt, Rivoli theatre, Toledo, O. —
Downtown patronage.

The Little Clown, with Mary Miles
Minter. — A splendid picture. Advertise
it big. You've got the goods to do it
with. Realart pictures are all fine. — Mrs.

July 9, 1921

EXHIBITORS HERALD

Frank Paul, Marvel theatre, Carlinville.
IlL — Small town patronage.

Out of the Chorus, with Alice Brady.
— Alice is sure losing out. Will be glad
when I finish my contract on her. I
sure wouldn't contract for her again. —
O. V. Kelly, Majestic theatre, Reedsburg.
Wis.

The Plaything of Broadway, with Jus-
tine Johnstone. — Just fair program pic-
ture. Xo compliments. — Page & Old-
ham. Rivoli theatre, Winchester, Tenn. —
Neighborhood patronage.

The Snob, with Wanda Hawley. — Have
not had a poor Hawley picture. This
one no exception. Hawley a good draw-
ing card here. — C. R. Langtord. Electric
theatre. East Vaughn, N. M. — General
patronage.

The Snob, with Wanda Hawley. — Well
liked by the ladies. Good entertainment
for all. Star and cast fine. — Custer Car-
land, Victoria theatre, Frankfort, Mich.

Ducks and Drakes, with Bebe Daniels.
— Very good program comedy-drama. —
A. Burrus, Lyric theatre. Crete, Xebr.
— Xeighborhood patronage.

Ducks and Drakes, with Bebe Daniels.
— Bebe knocks them cold in this one. A
good plot. Very good acting. Don't be
afraid of it. Pleases them all. — C. L.
Kirby, Elk theatre, Longview, Tex. —
Small town patronage.

Sheltered Daughters, with Justine
Johnstone. — Interesting from beginning
to end. Xever lags a moment. Seemed
to please all. Was well produced, well
directed and had a fair cast. — Will H.
Brenner, Cozy theatre, Winchester, Ind.

The Fear Market, with Alice Brady-
Average program picture. Some thought
it was very good, while others said it was
poor. — R. R. Gribble. Grand theatre. Xew
Hamburg, Ont-, Can. — Small town pat-
ronage.

Ducks and Drakes, with Bebe Daniels.
Realart has the good looking stars and
here is one with pep. They all like Bebe
and this picture is up to the minute. —
Mrs. Frank Paul. Marvel theatre. Car-
linville, 111. — Small town patronage.

The Soul of Youth, with aspecial cast.
— Fair picture for regular program. —
Giacoma Bros.. Crystal theatre, Tomb-
Stone, Ariz. — General patronage.

The Soul of Youth, with a special cast.
— This is a very' fine picture. Pleased
100 per cent. Could play a return to ca-
pacity.— F. E. Sabin. Majestic theatre.
Eureka. Mont. — Small town patronage.
. The Law of the Yukon, with a special
cast. — This picture only drew the ordi-
nary crowd, although I did extra adver-
tising.— E. E. Harman. Opera House.
Elgin, Ore.

Out of the Chorus, with Alice Brady.
— One that holds the attention of your
audience. A great box office title and
will please 95 per cent. — Mrs. Frank
Paul. Marvel theatre, Carlinville. 111. —
Small town patronage.

Jenny Be Good, with Mary Miles Min-
ter. — A dandy clean picture. Star very
popular here. All her pictures are good.
Play this one. — A. G. Miller. Miller the-
atre, Atkinson. Xebr. — Small town pat-
ronage.

Nurse Marjorie, with Mary Miles Min-
ter. — Mary Miles Minter scores again in
this. She has never failed to register a
hit with us whenever shown. The com-
edy parts were the best and cleanest we
have seen in a long time. 100 per cent
liked it. It should go over in any town,
large or small, with anv class of pat-
ronage.— R. R. Gribble. ' Grand theatre.
Xew Hamburg, Ont., Can. — Small town
patronage.

39 East, with Constance Binney. —
Good show. It kept my patrons laugh-

ing. Had many comments on it. — W. T.
Biggs, Unique theatre, Anita, la. —
Xeighborhood patronage.

The Furnace, with a special cast. — A
very high class society play. Milton
Sills and Theadore Roberts do some real
acting in The Furnace. — C. L. Kirby.
Elk theatre. Longview, Tex. — Small
town patronage.

Rob ertson- Cole

Uncharted Channels, with H. B. War-
ner.— A change. Bright dialogue and
went over big. — Giacoma Bros., Crystal
theatre. Tombstone, Ariz. — General pat-
ronage.

Kismet, with Otis Skinner. — A won-
derful production, but only pleased about
50 per cent of my patrons. Several pa-
trons walked out on it. Advanced prices
to 25 and 50c. Business poor. They
won't stand for advanced admissions any
more.— E. P. White. Strand theatre. Liv-
ingston, Mont. — General patronage.

See My Lawyer, with a special cast. —
Xot worth playing. Xeither a comedy
or a drama. — Custer Carland. "Victoria
theatre, Frankfort, Mich.

The Man Who Turned White, with H.
B. Warner. — Weak picture. Xothing to
it at all. Don't play it. — E. E. Harman.
Opera House theatre, Elgin, Ore.

Bare Fisted Gallagher, with William
Desmond. — Good Western comedy.
Pleased all. — Fred Mehaffey, Lyric the-
atre, Xorth Bend, Xebr.

Selznick

The Chicken in the Case, with Owen
Moore. — Play this one sure. It is a real
one. Will stand all the boosting you can

give it — C. T. Metcalf, Opera House,
Greenfield, 111. — Small town patronage.

Gilded Lies, with Eugene O'Brien. —
A good picture and pleased our patrons.
— Page & Oldham, Rivoli theatre, Win-
chester, Tenn. — .Xeighborhood patronage.

The Valley of Doubt, with special cast.
A very food Xorth-woods Canada lumber
camp story- Plenty of snow scenes. All
well pleased that attended. Photography
fine. — H. J. Longaker, Howard theatre,
Alexandria, Minn. — Xeighborhood pat-
ronage.

The Simp, with Owen Moore. — A very
good comedy drama of the light sort.
Owen Moore very good. — Bert Xorton,
Kozy theatre, Eureka, 111.

Society Snobs, with Conway Tearle. —
As poor a picture as one could possibly
show and not be mobbed for it. There
is absolutely nothing to it and the indus-
try certainly suffers when such poor
pictures are offered for public enter-
tainment.— Will H. Brenner, Cozy thea-
tre. Winchester, Ind.

Pleasure Seekers, with Elaine Ham-
merstein. — A first class feature picture.
Drew well and pleased. — Page & Old-
ham. Rivoli theatre. Winchester, Tenn.
— Xeighborhood patronage.

The Miracle of Manhattan, with Elaine
Hammerstein. — A great picture. Better
than we expected. Elaine is getting pop-
ular here. — Jos. V. Rukli, Eagle theatre.
Pana. 111. — Xeighborhood patronage.

The Greatest Love, with Vera Gordon.
— A beautiful picture of mother love,
which has an appeal for any audience.
Advertise Vera Gordon as the mother in
Humoresque and you'll get the crowd.

An impressionistic picture of Sylvia Breamer, soon to be seen in support of Will
Rogers in his Goldwyn pictures, "Doubling for Romeo" and "A Poor Relation."

EXHIBITORS HERALD

July 9, 1921

— Mrs. Frank Paul, Marvel theatre, Car-
linville, 111. — Small town patronage.

United Artists

Through the Back Door, with Mary
Pickford. — Best Mary Pickford picture
in two years. Received big capacity
houses with great enthusiasm. Capacity
three days against Chautauqua, revival
meetings, etc. — D. F. & R. Ent., Inc.,
Olympic theatre. Wichita Falls, Tex. —
Transient patronage.

Through the Back Door, with Mary
Pickford. — Think this is the best since
Daddy Long Legs and that goes for the
patrons. Played to big business two
weeks. Weather hot. — L. Beaties, Loew's
Columbia theatre, Washington, D. C. —
Transient patronage.

The Mark of Zorro, with Douglas
Fairbanks. — To try to boost this much
talked of picture is like trying to boost
the world. It's too big and well known.
We have a soldier population of 3,500
and our receipts last night were $649.04.
This is the second time we have shown
this picture here within two months. —
D. J. Brown, War Dept. Theatre, Fort
Sill, Okla.— Army post patronage.

Pollyanna, with Mary Pickford. —
Dandy picture. Little Mary is Johnny
on the spot when it comes to good act-
ing. I played this in conjunction with a
Larry Semon comedy. — P. G. Held,
Sterling theatre, Fairmont, Nebr.—
Neighborhood patronage.

The Mollycoddle, with Douglas Fair-
banks.— The Mollycoddle is a very good
picture, but I lost money. — M. A. Scar-
lato, Art theatre, Blair Station, Pa.—
Neighborhood patronage.

Universal

Reputation, with Priscilla Dean. — Bet-
ter than Outside the Law and that's go-
ing some. Priscilla is one of greatest
screen actresses of the world and is be-

gum iiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiii iiwmiiiiiiuiiwiuiHMMinnMnmniuinii!|

1 he Plays

My Patrons j
Liked Best

1. Go and Get It.

| 2. The Kid.

1 3. The Truth About |

Husbands.

| 4. Dinty.

| 5. The Furnace.

1 6. Outside the Law.

| 7. The Mark of Zorro. |

1 8. Madame X.

j 9. Black Beauty.

Jack Cairns,
Brooklyn Theatre,
• Detroit, Mich.

iiipniiiiniuiiiiiiiipiiiiiiuiiiuuiiij!^

coming very popular. Play these two.
Make this star.— E. P. White, Strand
theatre, Livingston, Mont. — General
patronage.

The Big Adventure, with Breezy Ea-
son. — Simple heart interest story.
More than usual. Child actor clever. My
patrons want more of this kind of story.
So do I.— S. V. Wallace, Idle Hour the-
atre, Cambridge Springs, Pa. — Transient
patronage.

All Dolled Up, with Gladys Walton.—
This is the third Walton picture, and
they have all been good. — Roy Aber-
nathy, Odeon theatre, Fairview, Okla. —
Neighborhood patronage.

Colorado, with Frank Mayo. — This
was good. The star takes well. — C. F.

Nolte, Wonderland theatre, Buckeye, la.
— Neighborhood patronage.

Sundown Slim, with Harry Carey. —
Poorest Carey in a long time. Didn't
end right. Am hoping Carey's future
pictures are better. He is a well liked
star, but will surely die if he doesn't get
better stories to play. — S. I. Thompson,
Cozy theatre, Grey Eagle, Minn. — Small
town patronage.

Outside the Law, with Priscilla Dean.
— We have heard about "money houses"
but this one drew the first real one for
us. It is a great two night card that no
small exhibitor should overlook. Don't
sit down and wait for them to come',
though. Go out and boost it from start
to finish. — O. G. Scott, Crystal theatre,
So. Superior, Wyo. — Mining camp pat-
ronage.

Outside the Law, with Priscilla Dean.
— Largest business of any picture I ever
ran. — W. C. Whitt, Home theatre. An-
derson, Calif. — Small town patronage.

The Beautiful Gambler, with Grace
Darmond. — Mighty nice semi-Western.
Old story, but pleased. Liquor flows
freely in this. All the "melor" effects
used in time worn theme, but mv patrons
said, "O. K."— S. V. Wallace, Idle Hour
theatre, Cambridge Springs, Pa. — Tran-
sient patronage.

Desperate Youth, with Gladys Walton.
— All of Walton's pictures have been
good, and they will please any audience.
Keep up the good work, Gladys, and you
will soon be at the top of the ladder. —
E. P. White. Strand theatre, Livingston,
Mont. — General patronage.

The Freeze Out, with Harry Carey.
Same old story. A perfect knockout.
Lots of pep. Pleased and drew well. —
Luna theatre, Brooklyn, N. Y. — Neigh-
borhood patronage.

Outside the Law, with Priscilla Dean.
— A fine production with lots of action,
but no pulling power. — A. Burrus, Lyric
theatre, Crete, Nebr. — Neighborhood
patronage.

In Folly's Trail, with Carmel Myers.
— It seemed very cheap in every respect.
50 per cent enjoyed it. — Philip Rand,
Rex theatre, Salmon, Idaho. — Small
town patronage.

Society Secrets, with Eva Novak. — Ti-
tle not good enough for picture. It has
a strong appeal. Pleased. Best of her
pictures. It is worth booking anywhere.
The old folk characters are a special hit.
— F. J. Reming, Star theatre. Brackett-
ville, Tex. — Army Camp patronage.

The Man Tamer, with Gladys Walton.
— One of the best program pictures we
have ever shown. Advertised it like a
circus and drew a massive crowd. Will
please them. — Auditorium theatre,
Georgetown, O. — Neighborhood patron-
age.

The Torrent, with Edith Roberts.—
Fair. Could be better. — C. F. Nolte,
Wonderland theatre, Buckeye. la. —
Neighborhood patronage.

The Wallop, with Harry Carey.— The
best Carey picture this year. Pleased 00
per cent. Business good considering
conditions and warm weather. — E. P.
White, Strand theatre, Livingston, Mont.
— General patronage.

The Big Adventure, with Breezy Ea-
son. — Went across in great shape. Best
thing this little fellow ever did. Good
enough to repeat. — Henry W. Gauding,
Lincoln theatre, rittsburg, Pa— Neigh-
borhood patronage.

All Dolled Up, with Gladys Walton.—
This is one of the good ones. The pa-
trons all like Miss Walton.— C. F. Nolte,

Clyde Cook, the Fox comedian, in a funny scene from his latest, "The Guide," directed

by Jack Blystone.

July 9, 1921

EXHIBITORS HERALD

9fa

mi '

Wonderland theatre, Buckeye,
Neighborhood patronage.

Rich Girl, Poor Girl, with Gladys Wal-
ton.— Xothing like Pink Tights, but her
work in first picture put this over. Hope
Universal doesn't spoil this star by the
wrong pictures. — V. E. Sager, Southern
theatre, Akron, O.— Xeighborhood pat-
ronage.

Rich Girl, Poor Girl, with Gladys Wal-
ton.— Very nice little program. Don't
be afraid of Gladys. — F. E. Sabin, Ma-
jestic theatre, Eureka, Mont. — Small
town patronage.

The Wallop, with Harry Carey. — Here
is human stuff all through. Your patrons
will like it and while it has an unusual
ending there is no other way out. Good
western picture. — S. V. Wallace, Idle
Hour theatre, Cambridge Springs, Pa. —
Transient patronage.

The Smart Sex, with Eva Novak-
Good. Star takes well here — C. F. Nolte.
Wonderland theatre, Buckeye, la.—
Neighborhood patronage.

Vitagraph

It Can Be Done, with Earle William-.
— Dandy picture. Attendance very good.
Lots of good remarks passed on it. —
Luna theatre, Brooklyn, N. Y. — Neigh-
borhood patronage.

Trumpet Island, with a special cast. —
One of the best pictures I have ever
used. Pleased 100 per cent at 15 and 30c.
— L. R. Creason. Palace theatre, Eu-
faula, Okla. — Neighborhood patronage.

Trumpet Island, with a special cast.—
Played Decoration Day to full house, and
all pleased. A very good picture. — S. I.
Thompson, Cozy theatre, Grey Eagle,
Minn. — Small town patronage.

Alice Joyce in two scenes from "The Inner Chamber,'

Ia.-

new Vitagraph production.

run them all. Everyone pleased. Busi-
ness off. Hot weather. Can't pull them
in with a circus. The six sheet on
Fighting Bill will get you extra money. —
William Thacher, Royal theatre, Salina,
Kans.

Up in Mary's Attic (Fine Arts) with
a special cast.— Good leg show, that's
all. They couldn't give me a show like
this for nothing if I had seen it first. —
S. A. Acri, Acri theatre, Marietta, Pa. —
Small town patronage.

The Woman He Chose, (Swedish Bi-
ograph) with a special cast. — This is a
great Swedish picture with Swedish stars
taken in Sweden from the book, "The
Girl of the Marshcroft," by Selma Lager-
loff. If you have a Swedish patronage
use it, as it is excellent. — H. J. Long-
aker, Howard theatre, Alexandria, Minn.
— Neighborhood patronage.

Dead or Alive, (Arrow) with Jack
Hoxie. — Very good despite adverse
weather conditions. Pleased well. — Luna

theatre, Brooklyn, N. Y. — Neighborhood
patronage.

Isobel, (Hamilton) with a special cast.
— An Oliver Curwood picture everyone
should see. The photography is wonder-
ful and the scenery is beautiful. — Y. E.
Sager, Southern theatre, Akron, O. —
Neighborhood patronage.

The Woman Untamed, (McGovern)
with Doraldina. — A real picture. You
couldn't make them walk out on it.
Good paper and the picture is excellent
in every way. — Mrs. Frank Paul, Marvel
theatre, Carlinville, 111. — Small town pat-
ronage.

The Long Arm of Manister, ( Pioneer)
with Henry B. Walthall. — A humorous
clean picture. Attracted good attention.
Would like to get other melodramas like
this one.— F. J. Reming, Star theatre,
Brackettville, Tex. — Army camp patron-
age.

Isobel, (Hamilton) with a special
cast. — A James Oliver Curwood. Good.

Specials

Deliverance, (Kleine) with Helen Kel-
ler.—Didn't make any money on this,
but it's a wonderful picture just the
same. Should be seen by evervone. — G.
L. Deady, Palace theatre, No. Rose, N.
Y. — Neighborhood patronage.

Bitter Fruit, (Arrow) with Jane Gail.
—Positively poor. Don't book it.— Mrs.
Frank Paul, Marvel theatre, Carlinville,
111. — Small town patronage.

Fighting Bill, (W. S. P. C.) with Wil-
liam Fairbanks. — This is a very good pic-
ture. The first one I have run. Will

New Astoria (Long Island) Studio secured by International Films where Cosmopol-
itan Productions will be made. "Find the Woman" is now being produced there
under the direction of Tom Terriss.

EXHIBITORS HERALD

July 9, 1921

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star ...

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

First class and pleased. — O. V. Kelly,
Majestic theatre, Reedsburg, Wis.

Hush, (Equity) with Clara Kimball
Young. — A very good picture. Every-
body pleased. Miss Young stopped here
when she went through here. She- gave
a nice little talk to a large crowd at the
depot which helped to put this picture
over big. — A. J. Paul, Royal theatre,
Galion, O. — Small town patronage.

A Child For Sale, (Ivan Abramsou)
with a special cast. — One of the best pic-
tures I have ever used. Not a fault tc
find except the attendance is very mu£\
off, but I'll guarantee you will be gldj
you ran this one.— H. J. Longaker, How-
ard theatre, Alexandria, Minn. — Neigh-
borhood patronage.

Short Subjects

Roaring Lions on Parade, (Fox) with
a special cast. — This sort of comedy has
been worked to death, and failed to get
any real laughs. — Custer Carland, Vic-
toria theatre, Frankfort, Mich.

The Pony Express, (Universal with
Leonard Chapham. — Good two reel west-
ern.— William Thacher, Royal theatre,
Salina, Kans.

High and Dizzy and Get Out and Get
Under (Pathe) with Harold Lloyd— I
wouldn't do the tricks that Harold does
in High and Dizzy for a million dollars
a minute. If any of your patrons have
weak hearts don't let them see this un-
less you have a doctor handy. Nothing
on the market to beat it. The latter is
just as good entertainment as the form-
er. Both will keep any audience con-
vulsed.— R. R. Gribble, Grand theatre,
New Hamburg, Ont., Can. — Small town
patronage.

The Lyin' Tamer (Universal), with a
special cast. — Can't recommend. — F. E.
Sabin, Majestic theatre, Eureka, Mont. —
Neighborhood patronage.

Mystic Mush, (Arrow) with Hank
Mann. — Did not see this. They told me
it was good. One of the best of Hank's
for some time. — William Thacher, Royal
theatre, Salina, Kans.

Torchy, (Educational) with Johnny
Hines. — Our first Torchy. People ex-
pected slapstick, but when they get used
to this Douglas MacLean type of comedy
here I am confident that Hines will
draw. — Philip Rand, Rex theatre, Sal-
mon, Idaho. — Small town patronage.

Convict 13, (Metro) with Buster Kea-
ton. — Not as good as the average Kea-
ton. Too much prison scenery. — C. L.
Kirby, Elk theatre, Longviewi, Tex. —
Small town patronage.

Serials

The Avenging Arrow, (Pathe) with
Ruth Roland. — This is a good serial and
pleased our patrons. — W. H. Kyle, Lyric
theatre, Aurora, Ind. — Neighborhood pat-
ronage.

King of the Circus, (Universal) with
Eddie Polo. — On the third episode. The
serial is good, but got a bad start, and
business is off on this one. Poorest busi-
ness ever I did with a serial. — William
Thacher, Royal theatre, Salina, Kans.

The Diamond Queen, (Universal) with
Eileen Sedgwick. — Patrons liked this
one. Playing the fourth episode and
holding up line. — W. Dans, Jewell the-
atre, Washington, D. C. — Neighborhood
patronage.

Ruth of the Rockies, (Pathe) with Ruth
Roland. — On the second episode and the
first one went big. Patrons like the star.
— T. A. Ballas, American theatre, Mem-
phis, Tenn. — Neighborhood patronage.

The Diamond Queen, (Universal)

with a special cast. — On tenth episode.
Holding up good. Business good on this
one. — William Thacher, Royal theatre,
Salina, Kans.

The Son of Tarzan, (National) with a
special cast. — The poorest serial I have
run. Lost money on each episode. — M.
A. Scarlato, Art theatre, Blair Station,
Pa. — Neighborhood patronage.

T] Avenging Arrow, (Pathe) with
dand. — Just finished. One of the
if not the poorest serial ever
v off. — F. S. Ferguson, Prin-
\ Victoria, Tex. — Neighbor-
h| >> oiiage.

Thunderbolt Jack, (Arrow), with Jack
Hoxie. — Started out big for hot weather
business. Everybody pleased. Looks
like it is going to be a winner. — William
Thacher, Royal theatre, Salina, Kans.

King of the Circus, (Universal), with
Eddie Polo. — First half-dozen episodes
good. Did not draw at all. Business de-
creased with each episode. — Herbert O.
Sink, Badin theatre, Badin, N. C. — Neigh-
borhood patronage.

The Son of Tarzan, (National), with
a special cast. — Just finished this serial.
It was the best serial I have ever shown.
More business on this than any in the
past three years. — S. C. Clayman, Yale
theatre, Barthesviile, Okla.

The Son of Tarzan, (National) with a
special cast. — Played it in two of my
houses and went over big. Best serial
since the old Pearl White subjects. — R.
H. Murray, Hiawatha theatre, Washing-
ton, D. C— Neighborhood patronage.

Ruth of the Rockies, (Pathe), with
Ruth Roland. — Finished this one and :t
went over big. The best serial I ever
ran. Turned :300 away at one showing.
— Charles Marks, Clark theatre, Berry-
ville, Va. — Neighborhood patronage.

The Lost City, (Warner Bros.), with
Juanita Hansen, — On eighth episode and
interest increasing. Don't see how it
could be better.— Mrs. W. H. Heifer,
Itasca theatre, Alice, Tex. — Small town
patronage.

The Silent Avenger, (Vitagraph),
with William Duncan. — Above the aver-
age serial. A good box office attraction.
Clean picture. — Billy Copeland, Rex thea-
tre, Clinton, Tenn. — Neighborhood pat-
ronage.

Ruth of the Rockies, (Pathe), with
Ruth Roland. — A good box office attrac-
tion and one that pleases. Star goes over
good. — S. H. Dudley, Mid City theatre,
Washington, D. C. — Neighborhood pat-
ronage.

The Avenging Arrow, (Pathe), with
Ruth Roland. — My patrons don't like this
serial as irood as the previous Roland
serials. The Spanish names have lots to
do with it as most cannot pronounce
them. It's nothing extra. — Charles .
Blaine, Morgan theatre, Henryetta, Okla.
— General patronage.

King of the Circus, (Universal), with
Eddie Polo, — Finished this one, Held in-
terest all the way through. Patrons well
pleased. — F. Tuzore, Idle Hour theatre,
Memphis, Tenn. — Neighborhood patron-
age.

MANAGER

Over 20 years experience. Will accept position
July and August only. Illinois, Indiana or
Wisconsin. Or will lease house. Must stand
rigid investigation. Address 102, Exhibitors
Herald.

Equipment

Progress

A cool theatre and high class
music.

This excluding the picture pro-
duction, of course, seems to be
the chief requirement of the pub-
lic these days.

There is some argument
among those who have taken up
discussion of the matter as to
which is the more important but
it is pretty generally conceded
that both are essential as a stim-
ulant to better summer business.

Proper ventilation and with it
a good cooling system has proven
a good drawing card everywhere.
The exhibitor who has taken this
important step to insure the com-
fort of his patron has gone a long
ways toward making his theatre
a popular place of amusement
during the hot days. But, he has
had to let the public know that
his theatre is cool and comfort-
able.

Balaban & Katz, leading Chi-
cago exhibitors, are taking half
page space in the leading dailies
to let Chicago's three million per-
sons know that the Riviera, Tiv-
oli and Central Park theatres,
controlled by them, contain the
best cooling and ventilating sys-
tems it is possible to obtain. It
has been found good busness by
them and it can get the same re-
sults for you.

In the matter of music, high-
class music does not necessarily
mean a symphony orchestra — it
simply means that what you have
should be of high calibre and not
of the hit-or-miss variety .

But read what Mr. Hugo Rei-
senfeld has to say in the adjoin-
ing column. He tells what music
means to the theatre patron the
year around — especially in the
summer months.

\Vhat Good Music Means in
The Summer Months

Hugo Riesenfeld Points out That the Theatre Fulfills
Public's Needs During Inactive Months

By HUGO RIESENFELD

(Editor's Note: Hugo Riesenfeld. director of the Rivoli, Rialto and Criterion theatres, is
probably the best known figure in Broadway's musical circles. Six million persons a year hear music
either composed by or arranged by Mr. Riesenfeld in connection with the motion picture programs in
his theatres. He was the first musician of note to leave the operatic field for the motion pictures and
his work has in a measure blazed the trail for good music throughout the country.)

increase the attendance when the photoplays
are good, or run fair to excellent. It will
not draw business when the pictures are
uniformly bad. After all is said and done,
the picture is the thing.

What I am eager to tell the theatre own-
ers is that music in a motion picture house
is an art in itself. While in principle it is
the same music with which all students
are familiar, in practice it is different, so
different that I hope to see the day when
the art of playing for motion pictures will
be made the subject of special study in our
conservatories and colleges. Then our con-
ductors and our orchestras will under-
stand "how to play to the picture."

This "playing to the picture" is, in my
mind, the most essential function of a
motion picture orchestra. It is infinitely
more important than the proper playing of
an overture. For the conductor this means
that he must unlearn a great deal of what
he has learned and disregard all dynamic
and metric effects which the composer con-
ceived and improvise a fitting dynamic ac-
companiment to the photoplay, accelerating
or retarding his music according to the
action on the screen. It is 2 much more
difficult task than the layman thinks.

T X THE summer, when the visitor to
New York can find no grand opera, no
spmphony concerts, no really worth while
music in the concert halls, we increase the
music part of our programs. Selections
from grand opera, sung by competent casts,
bits of dancing with good music to accom-
pany it, overtures of a quality that we
hardly dreamed possible five years ago —
vocal and instrumental solos, all help fill
the void created by the summer vacation
of the bigger orchestras and the opera
companies. But in another sense they are
not merely temporary. Each summer we
have added something to our music and
each winter we have been obliged to keep
what we have added in the summer. The
public seems to want it, even when they
can find larger quantities of music else-
where.

But I am not trying to tell you what we
have accomplished at our theatres. I am
more eager to find some way that will
bring the gift of good music not orMy to
those who come to the big theatres in New
York, but also those who see pictures in
every part of the country — the tens of
millions — the entire adult population with
a very very few exceptions.

The daily papers, the music papers, and
most important, the motion picture trade
papers, by stressing the value of music
to pictures, are doing the work that is
nearest my heart. It is not the public that
has to be reached with the information that
good orchestras, properly handled, with
good scores increase the interest of the
picture. The public knows it the first time
it hears it. We are proof of that fact.
It is the exhibitors who must be reached
and convinced that the public likes music
with its pictures. Of course, the tin-pan
piano and the wheezy organ are a detri-
ment.

* * *

So is even a good orchestra if the music
that it plays is not properly prepared or is
not suited to the picture. But a good or-
chestra, a properly prepared score and well
selected soloists will give a theatre a steady
clientele, provided, of course, that the aver-
age of the pictures is not bad. Music will

Playing to the picture means using the
notes of the composer but improvising a
new spirt for it. The same thing could not
be done with literature. Music is the only
art that lends itself to this treatment.

It is hardly necessary for me to tell
the owner of the motion picture theatre
how important a good music score is for
his picture. We have been obliged to edu-
cate our audiences at the Rivoli, Rialto and
Criterion into liking our overtures and our
prologues and our special numbers, be-
cause these things stood by themselves.
With the picture it was different. As often
as the proper score increased the meaning
of the picture, just so often the story in
the picture gave them a new understanding
of the music that went with it. There
have been times when we felt that oat
overtures hit a blank wall; that one par-
ticular audience did not care much for
it. We never had such an experience
with our scores.

But as important as the score is, the con-
ductor is more important. The conductor,
like the director of the picture, makes or
mars your program. Beware of the poor
musician, but beware even more of inter-
fering with a good one. Give him his
orchestra, tell him what you want and let
him work out his problem in a musicianly
way.

EXHIBITORS HERALD

July 9, 1921

Interpreting Pictures Musically

Famcus Musical Director
Explains Method Used in
Blending Scenes and
Themes

A composer friend of Carl Edouarde.
who is the famous musical director of
the Mark Strand theatre. New York, in-
quired, "Is it possible to fit music ac-
curately for the interpretation of motion
pictures?" At that time Mr. Edouarde
was awaiting a summons to conduct the
overture and therefore could not be as
explicit as he wished to be. So he sim-
ply answered, "It certainly is."

Now, to set this composer at ease and
to interest a multitude of exhibitors
who have at times expressed themselves
rather dubiously on the subject, he con-
tinues:

Has Counterpart in Music

"Almost every scene depicted on the
films has its counterpart in music. Prac-
tically every opera runs the gamut of
emotions and certainly every feature mo-
tion picture film does. All that is neces-
sary is to pick out the music written for
the expression of certain emotions de-
picted by the film. For instance, when
we ran 'Kismet' here at the Strand. If
you recall the picture or remember the
play, you will recall the place when Otis
Skinner, portraying Hajj, is about to stab
the merchant. Well, we used the music
Richard Strauss has written for the scene
in 'Salome' where John the Baptist is
about to be murdered. And it fitted the
scene admirably.

"I can just about guess your next
question, 'How it is done?' In preparing
the musical setting for a picture, all the
reels are projected in continuity in order
to convey the ideas constituting the vari-
ous themes. Thereafter each scene and
title is carefully timed, and for this pur-
pose a stop watch is used. From this
you get a detailed synopsis of the entire
story, action and themes.

Task Is Arduous

"The symbolical music to suit the
character of the picture is then selected
from our extensive library and such ar-
rangements are made for the various
compositions to coincide with the run-
ning time of each scene. When one con-
siders the number of scenes, the variance
of emotions, themes, atmosphere and the
sudden flashbacks, it is easy to understand
that this task not only requires a great

CARL EDOUARDE,
Musical director of the Mark-Strand theatre,
New York City.

deal of time and patience, but also a
sound knowledge of the musical library.

"Another question which has been put
to me innumerable times is, 'How can
you fit themes accurately to the length
of some of the scenes given you for in-
terpretation ?'

Repetition Is Eliminated

"That should be fairly easy. The con-
ductor should always keep in mind the
very first lessons of his music school
primer, that music is divided into eight,
sixteen, thirty-two measures. We take
the theme and change the tempo of it, if
necessary, to fit the scene; i. e., if when
playing a slow, sad scene we should wish
to employ a particular theme, but dis-
cover that the theme is too short in its
natural state to be extended throughout
the scene, it is possible to slow it up by
changing the tempo, let us say from 6/8
to 3/4. Or else we repeat a portion of
it. The first method is the best, how-
ever, for too much repetition is uninter-
esting, and interest must be sustained."

SPEAKING OF FISHING

SPAHR'S A SALESMAN

O. F. Spahr, vice president and man-
ager of the Enterprise Optical Mfg.
company, manufacturers of the Motio-
graph De Luxe, makes a trip twice every
year to Minneapolis to call on Sid Loui>
of the Rialto Theatre Supply company,
the distributor for Motiographs in that
territory.

Mr. Louis is known to be one of the
most expert fishermen in those parts.

We were just tipped off to a wee bit
of information about these semi-annual
business and fishing trips that might bt
of interest to our readers, and maybe a
little embarrassing to our good friend.
Mr. Spahr.

The last time Mr. Spahr went on this
tour Mr. Louis and he planned a large
fishing trip and both made up their minds
to catch a raft of fish. Up the river they
rowed and when a spot was reached
where both thought the fish would be
abundant, they decided to drop the an-
chor. Mr. Louis cast his line first and
it was a corker. He hit exactly the spot
he wished to hit and in a few minutes
was towing in a good-sized bass.

The gossipers tell us that Mr. Spahr
then cast and although he has fished some
he is not what we would ordinarily class
as an. expert fisherman. Instead of
throwing his line way out into the river
he got it all tangled up and sat there the
entire afternoon untangling it. In the
meantime Mr. Louis was hauling 'em in
big and small.

Mr. Spahr came back to Chicago con-
fident that he was a better Motiograph
man than a fisherman.

Sid Louis is some fisherman. He can
only do one thing better than fish, and

that is sell Motiograph De Luxe ma-
chines, says Mr. Spahr.

He is one of the Enterprise Optical
Manufacturing company's liveliest and
most progressive representatives.

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit.

Efficiency that costs nothing. Inquire, HANSEN VACANT SEAT INDICATOR CO.

Installed without closing. 536 Central Building, Seattle, Washington

104* CAMP ST., NEW ORLEANS. LA. 255 NO. I3T-5T„ PHILADELPHIA PA 64 W. RANDOLPH ST.. :HICAC0

July 9, 1921

EXHIBITORS HERALD

SID GRAUMAN SPONSORS
UNIQUE MUSICAL CONTEST

Since the announcement that Sid
Grauman and Mischa Guterson of Los
Angeles are arranging a spectacular
"All California Composition Contest" for
the purpose of further advancing the in-
terest of music in California, inquiries
have been pouring into the offices of the
Grauman theatres by the hundreds. In
addition, scores of requests have already
been received by Mischa Guterson and
have been filed as entries in the contest,
the total being swelled each day as new
requests pour in.

Music lovers of California are invited
to send Mr. Guterson. conductor of
Grauman's Million Dollar Theatre or-
chestra their orchestral numbers. There
are only two rules which must be ob-
served. First, all compositions must be
written by California composers. Sec-
ond, no requests will be received after
June 25th.

Patrons of the better class of music
and others interested in this great move
on the part of Mr. Grauman arc asked
to send in music or orchestrations.

All requests will be filed and on Tues-
day. June 28th, judges selected by Mr.
Grauman and Mr. Guterson will meet at
the Alexandria Hotel, where a banquet
has been arranged in their honor. Dur-
ing the serving of the dinner, noted
pianists will play all the number*, when
the judges will decide upon the six best.

Finally, at the Grauman Symphony
Concert on Sunday, July 3rd, these six
Miumbers will make up the orchestral
program. By ballot, the audience will
select the composition they think best
and' to the winner Sid Graumin will pre-
sent a beautiful silver trophy, a prize of
which any composer should be proud.

In addition, the winning composition will
be played again at the concert of the
following Sunday, thus affording the mu-
sic loving public the opportunity of hear-
ing what they have decided to be Cali-
fornia's greatest composition.

MONARCH SUPPLY CORP.

OPENS NEW QUARTERS

The Monarch Theatre Supply com-
pany, which also maintains branch offices
in St. Louis and Memphis, is one of the
most recent concerns to take quarters in
Chicago's new film district. They are
now located at 724 South Wabash ave-
nue.

For the past eight years the company
has been situated at 537 South Dearborn
street. The Monarch company is well
known in the trade and prides itself in
its ability to equip a theatre from pro-
jection booth to the screen.

tre Grand Island. Xebr.; Hostettler Bros,
theatre. St. Joe, Missouri; J. C. Gillette
Mahoning theatre, Youngstown, Ohio:
B. C. Steele Lucier theatre. Cleveland,
Ohio; E. C. Strow Frazer theatre, Spen-
cer, Iowa; Eau Claire Theatres Co.
Unique theatre, Eau Claire, Wisconsin;
Butterfield Enterprise Co. Orpheum the-
atre, Bay City, Michigan; Butterfield
Enterprise Co., Bijou theatre, Battle
Creek, Michigan: R. H. Rorer Dixon
theatre, Dixon, Illinois; J. E. Niebes
Dawn theatre, Detroit, Michigan; John
R. Odell Oakman Boulevard theatre,
Detroit, Michigan.

DAN BARTON OPTIMISTIC;
MANY CONTRACTS CAUSE

While Dan Barton, of the Bartola Mu-
sical Instrument company, is willing to
agree that a period of retrenchment is
upon the industry he refuses absolutely
to join the "'slump" crowd. In comment-
ing recently on the situation in his own
business he expressed satisfaction and
in support of his attitude exhibited a
numb . ot contracts obtained during the
past two weeks.

Included in the list were D. R. Vanes
Tibbets theatre. Coldwater. Michigan;
Vernon Locey Temple theatre, Howell.
Michigan: Ascher Brothers' Capitol the-
tre, Manitowoc. Wisconsin: Hostettler
Brothers' Strand theatre. Hastings. Ne-
braska; Hostettler Brothers' Bijou thea-

Riviera Agent Finds

Good Market in South

Ward Perry, traveling representative
of Riviera Music Company of Chicago,
who just returned from a ten weeks'
trip through the South, states that it is
the best selling trip that he ever made.
He reports that "Sweet Southern Dream"
is enjoying a wonderful sale throughout
the South, and that "Karma,"' Riviera's
$25,000 hit. was just starting to go big.
He reports that Southern dealers were
very strong for a reduction in price of
sheet music from 30 cents to 25 cents.

American Reports Big

Projectoscope Demand

The popularity of motion pictures in
industrial lines has created so great a
demand for projectoscopes that Amer-
ican Projectoscope Company announces
it is unable to get ahead, as just now
organizations are utilizing the dull per-
iod in the preparation of intensive sales
campaigns for an early fall drive.

OIL DRIP PAN FOR

POWER'S PROJECTORS

A heavily nickeled pressed steel oil pan. will fit any
Powers Projector Head. Lengthens the life of the
machine. Keeps the magazine, film, stand and floor
free from oil. Eliminates motor and speed control
troubles. A necessitv in even- properly equipped
operating room. PRICE $3.00"each.

FOR SALE BY ALL DEALERS

SERVICE PRODUCTS CO., Inc.

1536 Franklin St. Oakland, California

DEALERS, WRITE FOR OUR PROPOSITION

Simplex Certified Tickets

PRICES REDUCED

Quality, Service and Low Prices

That's what you get when you order tickets
from us. Simplex Certified Tickets cost no
more than the ordinary kind. Xumberings
are guaranteed to be absolutely correct. At
these remarkably low prices it will be well
worth your while to lay in a supply of these
tickets now. Don't hesitate. You can't go
wrong.

Special Printed Tickets with the Name
of Your Theatre Imprinted

10,000 $ 6.00

20,000 7.00

30,000 8.00

50,000 11.00
100,000 18.00

200,000 $ 32.00

250,000 39.00

300,000 46.00

500,000 74.00

1,000,000 140.00

Coupon Tickets double the price. #2.00 charge for each
change of wording or price.

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EXHIBITORS
HERALD—

THE MOST INTERESTING |

PAPER IN THE FIELD 1 1 Watch for interesting announcement

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EXHIBITORS HERALD

July 9, 1921

EARN MORE MONEY WITH

MOTION PICTURE PROJECTION

By JAMES R. CAMERON

The Standard Authority on Motion Picture Projection
560 Pages Over 200 Illustrations

This is a text-book written in simple style dealing with projection from A to Z and illustrated in a
manner which simplifies the subject.

No Technicalities, Yet Complete and Comprehensive
READ WHAT THE CRITICS SAY :

Exhibitors Trade Review:

"The best book ever written on the subject of Projection."

Motion Picture News:

"In comparison with all other works on the market this book
stands in a class by itself. Should be in the library of every
projectionist. The price is not a criterion of its worth."

Samuel Kaplan, President Local 306:

"The best book on projection on the market — no exceptions."

Bureau of Economics, Dept. of Public Instruction, Washington,

D. C:

"By far the most complete manual we know of. The most com-
plete work of its kind."

Harry Rubin, Chief Projectionist, Rialto, Rivoli and Criterion
Theatres, N. Y. C:

"The most complete and comprehensive book on projection
published. Should be in every projection room in the country."

Art Smith, Chief Projectionist, Capitol Theatre, N. Y. C:

"Will increase the earning capacity of every projectionist who
reads it."

C. W. Johnson, Chief Projectionist, Wm. Fox Theatres:

"Everyone in the motion picture business should have a copy."

M. Campbell, Chief Projectionist, Loew's Theatres:

"It has the premiere position in my technical library — a necessary
adjunct to every projection room."

Morning Telegraph:

"Written with the amateur in mind as well as the professional.
Those using motion pictures in churches and school will be
especially interested."

Ben Turner, Chief Projectionist, D. W. Griffith:

"Your book unquestionably the best on the market.

We use it."

If you know any better bet for $3.50 let us know.

THEATRE SUPPLY CO. 126 W. 45th St., N. Y. City

Th eatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

New York — Larry J. Griffin, president
of Long Island Theatre Corporation, has
filed plans for a theatre to cost $150,000
which will he erected at Main street and
Broadway, Flushing.

Uniontown, Pa. — Ground has been
broken for the new $(100,000 theatre
which I'enn Amusement Company is
erecting on the site of the former Lyric
atid the Gorley building-
*

Hudson Falls, N. Y.— Architects Wet-
more and Crandall of Glens Falls are
preparing plans for an HOO-seat theatre
to be erected here by Cohoes Amusement
Company.

Kenosha, Wis. — It is probable that the
Immel Construction Company of Fond
du Lac will be awarded the contract for
erecting the Orpheum theatre building
here.

Hobart, Okla. — Mrs. G. S. James and
C. H. Mahone have purchased a frontage
of fifty feet in Main street. They will
erect a modern theatre on this site and
the ground now occupied by the Palace
and Cozy.

New York City — Rudolph Simon has
purchased the property at Westchester
avenue and 162d street as a site for a
2,200-seat theatre.

Batavia, N. Y.— Property at 206 East
Main street has been bought by Newman
L. Hawks and Allen F. Childs. It is
understood that a theatre will be erected
on the site.

Westfield, N. J. — Putnam Jacobs Thea-
tre Company has purchased the property
of Dr. T. R. Harvey at Broad street and
Central avenue on which a theatre cost-
ing $160,000 will be erected.

New York City.— Isidor Benenson will
erect his second theatre in the Bronx in

Southern boulevard south of Freeman
street. It will seat 1,500.

Woodland, Calif. — E. L. Younger, con-
tractor, has commenced the erection of
the new $100,000 theatre, Elm and Main
streets. W. Stuart Webster heads the
company building the house.

Davis, Calif. — O. R. Nation has leased
the theatre which will be erected here by
J. C. Luft.

Remodeling

Carrollton, Tex. — J. H. Farley, new
owner of the Carrollton theatre, will re-
model and renovate the house.

Osceola, la. — Edward Boylston is re-
decorating the Lyric. A new electrical
system has been installed.

Madison, Wis. — The Fuller Opera
House is being rebuilt. When completed
it will seat 1,400.

Waterloo, la. — The Crystal theatre has
been closed for remodeling. The interior
will be redecorated.

Hibbing, Minn. — The Rijou theatre is
being moved to South Hibbing. It will-
be remodeled and opened as a combina-
tion motion picture and vaudeville house. .

The New Era Organ

THE MARR & COLTON COMPANY, Inc.

This pipe organ has in truth made possible a new
era of music for the medium and smaller sized
theatre. EVERY OWNER IS A SATISFIED OWNER.

(Write for Literature)

- - - WARSAW, N.

Also Builder* of Famous Mnrr & Cotton Concert Organ

CHICAGO TRADE EVENTS

Globe Trotter Titles
Film at Rothacker's

Donald Thompson Returns to
U. S. With 62,000 Feet
of Negative

Donald Thompson, globe trotting
cameraman, has been at the Rothacker
Chicago laboratory to inspect 7,000 feet
of negative which he sent ahead from
the Philippines.

During a year and two months in the
Far East, he exposed 62,000 feet of nega-
tive. He is now editing and titling this
and about the middle of July will hold
a_ trade show for prespective buyers in
New York City.

Possibilities Are Great

"The possibilities for real, live-wire,
exhibitors in the Orient are unlimited,"
said Thompson. "Out there the eco-
nomical situation has not affected attend-
ance. When I was in Pekin the biggest
local theatre was getting a $3 top price.

"Live-wire exhibitors with good pic-
tures and good prints could clean up in
that corner of the globe. As it is now
over there the audience get mostly the
crumbs which have dropped from other
tables. After the prints are run to death
in this country they are dumped into the
Far East.

Serial is Popular

"Germany is in there strong with new
prints and special posters printed in the
language of the country. Out there the
serial is still very much in favor. I saw
one Japanese theatre advertising the
entire 22 episodes at one showing."

Master Advertisers Will
Issue Pamphlet to Boost
Chicago's Film Industry

Master Advertisers shortly will issue
the first of its news pamphlets, the pur-
pose of which, according to the com-
pany, is to boost Chicago as one of the
leading film centers of the country.

The leaflet will contain news of in-
terest along film row. This is said to be
the initial step of the company in pro-
moting Chicago's film industry. The
pamphlet will be published semi-monthly.

Master Advertisers also is preparing
an extensive advertising campaign for
Russell-Coverdale & Russell. At present
they are making an elaborate press book
on the R-C-R series of two-reel semi-
Western features.

Sells Mid -West Rights

Aaron A. Corn, general manager of
\ycie Pictures Corporation, has disposed
^f the rights on his two reel Western
nibjects, the "Spur series." W. I. Film
-ompany has purchased the Indiana

ights; Security Pictures of Chicago will
distribute the series in Northern Illinois:
L nited Film Service has the pictures for

Southern Illinois and Eastern Missouri.

A Real Fish Story

A number of workers at the Chi-
cago Rothacker laboratory had fish
for dinner the day an express pack-
age arrived from H. J. Aldous,
Rothacker treasurer, who was fish-
ing at Lac du Flambeau. The
package contained a 36-pound
muskallonge which was the largest
catch thus far this season. "After
hooking him, it took me two hours
to land the scrapper," related Mr.
Aldous when he' returned home,
accompanied by a large pride and
sunburn.

Herz Buys Rights to
Several Productions
During New York Trip

Lee Herz of International Film Serv-
ice, Chicago, has returned from New
York where he acquired the rights on a
number of productions. From Radin
Pictures he obtained Zip comedies for
distribution in Northern Illinois and
Northern Indiana.

Four features were acquired from Her-
ald Productions for distribution in the
same territory. They are: "Her Great-
est Performance," with Ellen Terry;
"The Lyon's Mail," with Henry Irving.
Jr.: Charles Dickens' "Dombey & Son,"
and Oscar Wilde's "Lady Windemere's
Fan." These are former Triangle pic-
tures.

With these additions to his program
Mr. Herz contemplates making an active
sales drive in his territory.

Resigns as Organist

Mrs. Helen R. Franklin, 5618 Win-
throp avenue, prominent Chicago organ-
ist, whose playing at the Knickerbocker
theatre, at 6225 Broadway, has won for
her the commendation of many motion
picture patrons, has resigned from that
position.

No announcement has been made re-
garding her future plans, but it is known
that several of the larger theatres have
made attractive offers to obtain her serv-
ices.

Feinman Directs Publicity
For Reelcraft Corporation

R. C. Cropper, president of Reelcraft
Pictures Corporation, announces the ap-
pointment of A. L. Feinman as adver-
tising and publicity director to succeed
Victor Nurnberg who has left the or-
ganization.

Mr. Feinman's work with Reelcraft
Pictures Co'poration, it is announced,
will not in any way interfere with the
work he is doing for Inter-Ocean Film
Corporation, whose advertising and pub-
licity- he will contmue to plan and direct.

Ravinia Park to Use
Synchronized Scores

Chicago Symphony Orchestra
to Utilize Music Once
Each Week

The management of Ravinia park,
known throughout the country for its
program of summer opera, has contracted
for the use of Synchronized music
scores, according to Synchronized Mu-
sic Company of 64 East Jackson bouie-
vard, Chicago.

A further tribute to Synchronized
scores is the fact that the music will be
played by the Chicago Symphony Or-
chestra.

Pictures to Show Weekly

One night each week has been set
aside by the management of the park,
which is located north of Chicago, for
the exhibition of feature pictures. Un-
der the leadership of Professor Cavallo
the Chicago orchestra will accompany
the pictures with Synchronized music.

The fact that this music is to be util-
ized by an orchestra of such high stand-
ing as the Chicago Symphony is con-
vincing evidence, according to the Syn-
chronized company, of the possibilities
of dramatized accompaniment.

Notables Arrange Scores

With the coming of Synchronized mu-
sic scores it is possible for exhibitors to
obtain a music accompaniment that will
perfectly synchronize with the screen
action. With such masters of the presen-
tation art as Carl Edouarde, Hugo Rie-
senfeld, Erno Rapee, Joseph Carl Breil
and James C. Bradford presiding over
the scoring of these scores exhibitors are
certain to have music scores that will
match the standard of their screen at-
tractions.

Broadside Is Utilized in

Cosmopolitan Sales Drive

Cosmopolitan Productions has issued a
broadside of four pages to be sent to every
exhibitor in the country on its latest suc-
cess, "The Woman God Changed," which
has filled three of the largest motion pic-
ture pre-release theatres in New York.
Cosmopolitan advertises in this broadside
the first two weeks' Broadway boxoffice
take of this picture, when it played at the
Rivoli and Rialto theatres. The take totaled
$39,079.25.

The broadside tells exhibitors that pow-
erful big space advertisements were run in
the New York American and the New York
Evening Journal and similar advertise-
ments will be run in all the great Hearst
newspapers throughout the country. The
other pages contain facsimile advertise-
ments and publicity matter which Cosmo-
politan Productions is printing in news-
papers in order to help the exhibitors ad-
vertise the picture to the public.

EXHIBITORS HERALD

July 9, 1921

i CHICAGO PERSONALITIES !

Clang! Clang! One moment gentlemen,
before the roarin' gladiators clash ! In
this corner, we have Harry "Lightning"
Lutz of the New Illinois theatre, and in
the other corner, "Del" Goodman of the
United Artists, who packs a terrible
scratch. They will entertain the "Row"
with a breezy skit, entitled "Business at
the Shakespeare Continues to Hold Them
Out." Latest reports confirm the struggle
was a draw, with Lutz seeking the arm of
the law and "Del" exiting "Through the
Back Door." On the square, fellows, to us
it smirked of another one of "those pub-
licity stunts" that Cress Smith, manager
of the local United Artists exchange is
famed for about these parts.

* * *

More excitement h-gosh ! Manager Bill
Asch mann of the local Pathe exchange
tells us that "Chick" Keppler wins the
trip to New Joisey to see the big scrap
July 2. "Chick" and friend wife were a
busy duo getting the correct apparel for
the big event. Better drop over and see
the 20th Century pull out Thursday, June
30, and give your eyes a treat. They finally
prevailed upon the former leather-neck of
the Marines to carry a cane, as a precau-
tion against taking cold should the weather
change.

* * *

T. I. McDermott, a special representa-
tive for "Town Topics" and the "Aesop's
Fables," who is on tour throughout the
country, has just arrived at the local Pathe
office, and promises to stay here for about
a month. Must like the lakeside metropolis.
They all do, Mc ! Clad to have you with
us.

* * *

Abe Teitel, the ONLY man that knows
how to renew films, arises to announce that
he has just completed service on the big

CAMERA BARGAINS

Motion Picture Cameras at real
saving prices Special i rofeasiorj*!
discounts on UN1VFRSALS

IronedliU dellvsrr on all modoln. DcBri*
lliKnuin. Hatha and man; nthara demon
.tr.tr, I In cur nhooroom Send for our eon

BASS CAMERA COMPANY

Oept. H, 109 N. Dearborn St., Chicago tit

■By Mac

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ga.

Largest Independent Film Exchange South

Metro special, "The Four Horsemen of
the Apocalypse" and the big First Na-
tional "Passion," which Abe modestly ad-
mits speak for themselves.

* * *

Never mind about the speed of that boat
that George Levy of the Unity is steering
about Chi. Manager Jim Murtagh claims
it "picks up" very fast, even though the
speedometer reports but 22 miles per.

* * *

Clyde Eckhardt was all fussed up like
a circus leaving for the big Fox managers'
convention, to be held in New York, begin-
ning June 27. Promises to bring us back
several "good books" to read if they can
be found in ol' Gotham.

* * *

Joe Friedman, the big midwest exchange-
man, was kept busy during the convention
looking for his "Lieut." Johnny Meu.vi-
kow. With that massive furniture scat-
tered about the Raddison lobby it was no
stunt for the diminutive Hercules to keep
under cover.

* * *

Walt Atland of the Hodkinson ex-
change came bustin' into the office the other
day looking like a fond memory of those
rosy days of the past. We refer to that
gray sartorial masterpiece. Pinch-back
and everything, born before the big war,
and almost fits.

Remember the Kiddies!

For the short juvenile
subject your program
needs write or wire —

Jack MacCullough Studios

1825-31 Warren Avenue
Chicago - - Illinois

Or ask YOUR nearest EXCHANGE

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Addr

U illemfilm

Osc Florine of the Pathe can be paged
more successfully if the inquiring ex-
hibitor will capture a bottle of milk and
wave it about, shouting "Milk dry" Florine
— front and center, please!

* * *

Many of the visiting exhibitors to the
Celebrated exchange were given a thrill all
last week upon entering to be greeted with
the alluring smiles of Joe Friendman's new
'phone operator, who, between twelve and
one o'clock is called Dave "Dolores"
Dubin.

* * *

Any of the boys who can spare a collar
or two will please leave them with the in-
formation department of the Reelcraft ex-
change and inform the young lady to hand
them to Henri Ellman before the local
censors grab him for imitating September
morn.

* * *

Fred Martin, former Robertson-Cole
representative, is a busy buddy these days
awaiting the arrival of Helen Holmes,
Hank Mann and the juvenile star, Benny
Alexander, who arrive here this week
under the direction of Don Meaney, to play
personal appearance engagements about
these parts.

And lest we forget, young T. C. Braun
will arrange personal appearance engage-
ments for smiling Billy Mason, erstwhile
player with the Christie comedies.

NOW READY
TO SERVE YOU

We have just received our first
shipment of Powers machines, with
full line of machine parts.

SAVE MONEY!

Now closing out our entire line
of used equipment. GET BUSY!
Some rare bargains offered.

S. E. Schaff er & Co.

24-26 East 8th Street

CHICAGO, ILL-

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velaaquin"

Avenida de Belgica 43, Havana, Cuba

"LA-INTERNACIONAL CINEMATOGRAFICA"

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba

Exclusive Cuban Rights /or All "Union Italian" Productions

P. O. Boa 1314 Lf__«— <-..U. Cable "Pelic jl.a'

Havana, Luba

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the marl
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

.ergyman Quits Pulpit to Fight Blue Laws

THE MINNEAPOLIS CONVENTION
ACCOMPLISHED GREAT THINGS!

— but of all that happened nothing was of greater significance
to the industry as a whole than the absolute determination of
exhibitors to rent their future pictures upon their merit!

This means everything to an organization such as Associated
Producers who have no ax to grind and whose success depends
entirely upon the good will of all exhibitors.

Our whole aim is to produce the best pictures cur ability
will permit and to market our product upon an equitable basis.

Producers such as Thomas H. Ince. Mack Sennett. Maurice
Toumeur. J. Parker Read Jr.. Allan Dwan and J.L. Frothingham
deserve the wholehearted support of the exhibitors because they
are putting forth a sincere effort to create great motion pictures.

XIII, No. 3

Entered at tecend-eUu matter, August it,

Published vteeklj mt 4>7 Set

HER

under the Act of March 3, Itn.

$3-00 a year.

July 16, 1921

its all on
the house

DURING these times of money - saving and econ-
omy, Universal has come through with the great-
est MONEY PROPOSITION ever put up to exhibitors !

This summer we celebrate the 15th anniversary of Carl
Laemmle's advent into the motion picture industry, and
the ninth year of our existence as a producing and dis-
tributing corporation.

Because of that we have arranged a big GALA WEEK
for exhibitors, during which you will run Universal
attractions.

DURING THAT WEEK WE ARE GOING TO
GIVE YOU ALL ADVERTISING ACCESSORIES
ABSOLUTELY FREE — and there are no strings
attached to this offer!

You get FREE Banner, Heralds, Posters, Slides and
Newspaper Ads on GALA WEEK! FREE Posters,
Newspaper Ads, Slides, Lobby Displays and Press
Sheets on every picture you book that week! SOME
SAVING!

Think of it! A full week of proven attractions, with all
exploitation material supplied gratis! You can't get
away from the fact that this proposition will SAVE
MONEY and MAKE MONEY!

Don't wait — get in touch today with your Universal
Exchange. They'll tell you all about it!

universal-

W£EK

Announcing Our First
18 Productions

While 1,500 delegates in convention and
several thousand exhibitors at home have been
fighting the battle of screen independence, the
F. B. Warren Corporation has organized itself
into the largest independent distributing com-
pany in the industry- and procured for exhibi-
tors the powerful producers and productions
that make independent theatres possible.

We take pride in announcing the first highly
successful producers who have chosen our
distribution as their agency of contact with
the exhibitors of the world.

We now announce:

REGINALD BARKER PRODUCTIONS:
Four of them. One of the industry's ablest
and greatest directors. A man of vision, pow-
er, refinement and dramatic intelligence. His
power and skill are freshly demonstrated in
The Old Ne*t,* just launched by Goldwyn
as its greatest picture of the year. A wonder-
ful picture! Mr. Barker will make even big-
ger productions to be released through our
companv with his first release in October.

LOIS WEBER PRODUCTIONS: Four of
them. This brilliant, able woman was making
pictures that grossed upwards of $500,000 each
Four vears ago when no pictures except "The
Birth of a Nation," "Quo Vadis" and
"Cabiria" were grossing half of that amount.
She has now set out to excel everything she
has done before. Her production. "The Blot"
is our first release on September 4.

VICTOR SCHERTZINGER PRODUCTIONS:
Four of them. Remember "His Mother's
Boy," "String Beans," "Nine O'clock Town."
"Mr. Barnes of New York." "The Hired Man"
and a score of other human pictures? He
made them and in addition wrote several of
the stories. It was pictures like these added
to the splendid Charles Ray personality that
established Rav's deserved success. Our first
Schertzinger release. "Prosperity?" is set for
September 25.

INTERNATIONAL BIG 4: One great pro-
duction from each of four European countries
— Norwav. France. Italv and perhaps England.
Each a production that will £ross upwards of
$300,000. Our first release is^Charles Dickens'
"Our Mutual Friend." in early October. Pro-
duced by Nordisk Films of Copenhagen.

/QUO VADIS. We have been selected by
George Kleine and associates to distribute the
revival of this tremendous Cines production,
completely re-edited by one of the greatest of
American screen dramatists. This production
was the first picture ever played in America
at advanced prices, and in 1914 ran twenty-
two weeks at the Astor Theatre. New York. .

GOOD AND EVIL. A magnificent panorama-
drama starring beautiful Lucv Doraine. Pro-
duced bv Sascha Films in Prague. Bohemia.
A cast of 10.000 persons in a picture greater
in magnitude than "Passion" or "Deception":
a modern society drama: rich, opulent, color-
ful and clean. Released in September.

MOONGOLD. The most successful short-
length feature ever made in America. A Will
Bradlev production that is just finishing a five
weeks run in the three Famous Players-Laskv
Theatres in New York.

This one announcement embraces eighteen
smashing big. feature-length productions and
one established short-subject success. We
have closed other producers who will be an-
nounced in a few days at the expiration of
their present contracts.

We will release a minimum of 30 big produc-
tions in our first vear: one release each week
from September to June, starting Sundav.
September 4. We also will release other
short-reel attractions on regular weekly
schedule.

500 big theatres in the United States are

flavins our attractions September 4 for
NDEPENDENCE WEEK.

F.B. WAR RE N

CORPORATION

15 4 0 Broadvay Nev York City

EXHIBITORS HERALD

July 16, 1921

presents.

Adolph. Zukor

THOMAS

MEIGHAN

By Booth
Tarkington
Scenario by
Frank Tuttle

The Conquest of Canaan

NO more suitable vehicle for the Good Luck
Star could be imagined than this, Booth
Tarkington's immortal masterpiece of American
small town life.

Millions have read and loved it, and found joy
and inspiration in its pages. Picturized with all its
punch and power and vitality, it will be one of the
season's real money-makers.

Cast Includes Doris Kenyon

CI (paramount Q>idure

Directed by
R. William Neill

JESSE L.LASKT5T presents

WALLACE RE ID

Too Much Speed!

440TARTS with a smile, has many a hearty
laugh, and leaves food for chuckles after it
is over. A wholly satisfying picture, acted by
one of the finest casts that could possibly be
assembled." — New York Mail.

Cast includes

Agnes Ayres and Theodore Roberts

(X (paramount Qidure

■jjjj^-' FVMOI'S PLAYERS- IAS IQi CORPORATION

Directed by
Frank Urson

EXHIBITORS HERALD

July 16, 1921

Thank You

FRITZ TIDDEN

Moving Picture World

P. S. HARRISON

Harrison Reports

R. W. BAREMORE

Morning Telegraph

P. F. RENIERS

N. Y. Evening Post

MARION RUSSELL

The Billboard

J. F. DICKERSON

Moving Picture News

JOLO

Variety

MARGARET I. MacDONALD

Screen Opinions

For your splendid reviews on
my latest production

"The Journey's End

For months I searched for a story or
a plot which was in itself different
and I found it in "Ave Maria" writ-
ten by a Dominican Nun who, herself,
had been a witness to part of the
great drama which she had unfolded.

The story was so clear and so logical
that I conceived the idea of telling
it on the screen by action rather than
by words — making the first serious
drama without a single sub-title that
was ever produced.

Distributed, by

HODKINSON

===== lhru PATHE EXCHANGE lnc =====

NOTE: In accordance with your constructive
criticism I have eliminated 1200 feet from the
original production length.

W A (o smopolitan pro duct i on ~

lead England's Greatest Motion Picture Weekly on

"The Inside of the Cup"

No motion picture has ever received such a review in the
{Cinematograph Weekly, Great Britain's leading motion
picture trade paper, as "The Inside of the Cup."

This ultra-conservative publication heaps unprecedented praise on this
screen classic. The review is too long to publish in full here. Read these
extracts from it:

"It is exceedingly difficult to write about this Cosmopolitan Production with-
out indulging in what may appear to those who have not seen it as indiscriminate
praise.

"It is of sufficient heart interest to hold one enthralled throughout.

"The story itself is a brilliant analysis of certain aspects of human nature,
and is a scathing indictment of the hypocrisy of much professed religion, as well as
an excellent study of the brotherhood of humanity. Indignation and pathos are
the two emotions that are stirred by the exquisite artistry of the players.

*oints of Appeal:

"Dramatic momenta (which are well balanced
with pathos) are cleverly developed. The vivid light
that the screen throws on the self-righteousness
of pious humbugs strikes quite a new line in the
photoplay art.

"The strength of the story plus the excellent
work of the cast are the predominating virtues.

icting:

"This is truly an all-star cast. Every member
has been carefully chosen and provides a per-
formance without blemish. The 'pillars' are ideal
types, while Garvin and Eldon Parr evidence
histrionic ability of the highest order.

Suitability:

Production:

"All the technical properties are at a high level,
and the producer reveals himself as an artist of no
mean order. The interior scenes in the church
are among the best that the screen has yet held,
while the producer has manifested an artistic
ability to hold out the Vox humana' stop to the
psychological moment; the heart strings are
gripped, but the tension is nevei maintained a
second too long.

Photography:

"The admirable quality of this is all the more re-
markable in view of the fact that so many of the
scenes were interiors of a church. This test has
been negotiated with marked success and is but
an index to the general excellence of the camera-
man's work.

"Every kinema will be the richer (in all senses)
for showing this. In view of its intrinsic worth we
feel compelled to say that our country cannot
afford to wait a year for this to be released."

This picture is now world famous— Play it now
and get some money. This is no time to play
"Guess Work" or ordinary program pictures

Cosmopolitan production ~

What Puts You "On the Nut"

Right now — in the midst of summer — you could keep your bank bal-
ance from melting if you could get enough real hit pictures.

It's a cinch you yourself wouldn't use a pass to sit through an ordinary
picture on a hot night. Then how, in the name of common sense, can you
expect your patrons to pay to look at ordinary forms of amusement?

Play a "live one" and watch your box office figures pick up.

Play up the divorce problem in this picture. It will bring them in.

Think of it — on its pre-release showing, this timely divorce-problem
picture drew $24,961.20 in one week in one theatre, the Rial to, New York.

Last week the management of the Keith-Proctor-Moss New York chain
of nine high-priced reserved-seat vaudeville and picture houses staged a
Cosmopolitan Production Week, playing "The Wild Goose."

And now that it has been advertised and talked about from ocean to
ocean, "The Wild Goose" is a better bet than ever.

Directed by Albert Capellani, who directed "The Inside of the Cup."

Story by Gouverneur Morris, who is popular with everyone — read by
over a million people in Hearst's Magazine. Scenario by Donnah Darrell

Postpone some "maybe" picture you have booked and play this timel)
money-getting, present-day divorce-problem hit.

Is It Hot Weather, Or Is It Cold Pictures?

Play

Cosmopolitan production ~

Play A Picture Now That Will

Bring Them In

"The Woman God Changed" is a genuine money-get-
ting hit. Here is its New York City record up to now.

1st Week — Opened at the Rivoli, New York, and ran throughout a straight
week of hot summer weather — a week that closed the doors of a
dozen theatres — the worst week on Broadway in many years. Drew
$19,349.85 and columns of unadulterated praise from the reviewers.

2nd Week — Played by Hugo Riesenfeld the second week at his Rialto. Every
day this week was clear and hot also. Drew $19,729.40.

3rd Week — Moved to Keith-Proctor-Moss kingpin reserved-seat picture and
vaudeville house, the Broadway. Drew capacity.

4th Week — Held over a second week — the first picture ever played more than
one week at Moss' Broadway — a house that has spent thousands of
dollars advertising an entire change of program every Monday.

5th Week — Held over still another week at the Broadway, amazing everyone in
the motion picture industry. The Keith-Proctor-Moss office states
it drew rings around every picture on Broadway. It's phenomenal
earnings led the Keith-Proctor-Moss management to put on a
Cosmopolitan Production Week, using this hit. Played nine big
New York theatres and got the money three shows a day.

Played to tremendous business in the Mark Strand, Brooklyn's wonder-
ful 3000-seat theatre— a First National house.

Now playing at Grauman's Rialto, Los Angeles, to sensational profits.
Starts fourth week, July 3d, the longest run in that house since "The Inside
of the Cup" played there. Running in other first-run houses throughout the
country, getting the big money everywhere.

Why toss money away playing "dead ones" when you can play this
sure-fire certain live one.

Directed by Robert G. Vignola.

Scenario by Doty Hobart.

Story by Donn Byrne — read by over a million people in Hearst's Maga-
zine.

Scenery and settings by the famous Cosmopolitan Scenic Staff under
the direction of Joseph Urban.

EXHIBITORS HERALD

July 16, 1921

LEWIS J.SELZNICIC

presents

Eugene

0 Brier*

Is Life

Worth Living

From George Weston's Story
"THE OPEN DOOR" Read by Mil-
lions in The Saturday Evening Post

STAGED IN SPLENDID SELZNICK STYLE

Under direction of
ALAN CROSLAND

BROKE AND OUT OF LUCK

Most Everyone Has Asked the Question

Playgoers Pictures presents

"Women Who Wa

JiZ/'^A an ilZZ £tar flz# Including

>i-l Mafffuerite Clayton, Creighion Hcdean& Cfeo^
Paths Distributors * Direcved by Philip Van loan

PLAYGOERS PICTURES

Presents

WOMEN WHO WAIT

There are strong men of the
fishing smacks and rugged
characters of the Life Saving
Service.

There are women who wait
for the breaking of the storm
and there is THE WOMAN
who waited for the man she
loved.

There are the
elements of Love, Jealousy,
and Hate. There is the soft
beauty of the character of
good men and good women.

That is why this picture of
the folk who live by the sea
is an outstanding story that
will impress any audience.

Laygoers Pictures
35 West 45th Street
New York City

ZW. *MU 1 Wl Egging \*Arl

July 16. 1921 EXHIBITORS HERALD 11

— •■Illlllllllllllllllllllllllllltllllllllllllflllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllltlllllllllllllllllllllllllllllllllllllllllllllltll£=

An Open Letter to Exhibitors

By R. S. COLE

Z President R-C Pictures Corporation E

z Those who comprise the motion picture industry will no doubt have noted in the news- =

z papers and trade publications the registration of R-C Pictures Corporation, and I think it pro- E

= pitious at this time to make a plain statement in connection with this step and our business in =

z general. What does this announcement of the registration of R-C Pictures Corporation mean to E

z the exhibitors and to the public? =

It means that Robertson-Cole Company after having experimented in the motion picture =

z business as producer and distributor for practically two and one-half years has reached the con- E

z elusion that the business justifies the incorporation of all its interests, putting its motion picture z:

z business on a permanent, solid foundation, rather than continuing the business as a partnership E

z with other commercial interests. E

| CHANGES MADE ARE FOR THE BETTER |

JJ Any change that may be made under the R-C Pictures Corporation will be only for the better. The R-C 5>

Z Pictures Corporation starts out with the experience it has gained, and with the determination to give to exhibi- S

Z tors the class of productions which will justify the expectation that it will continue to build more firmly than ever —

S its permanent prestige in the industry. —

Z Too much stress cannot be laid on the psychological effect at this time, of the announcement of formation of —

r a corporation of such magnitude. In the first place, a $4,000,000 corporation in the motion picture industry ~

~ is one of the largest that has ever been announced, when the fact is considered that it represents a real and —

Z bona fide investment, not watered by bonus stock, by a cash valuation on good will, nor on any other item Z:

— than actual investment. —

— In the second place this announcement is made at a time when the business of the world is suffering serious

Z depression and when such a step would not be taken unless it showed that our confidence in the motion picture z:

Z business justified it. ~

_ It has been our effort to surround ourselves with an organization second to none in the motion picture in- Z:

— dustry, and it will be our aim to keep that organization at the highest pitch of efficiency in every department; 5
8 that it may establish a new precedent of service to exhibitors and to the public. —

1 A RECORD OF SPLENDID PRODUCTIONS |

— When so many rumors of a disconcerting nature are rife, it must certainly be an advantage to the exhibitor ~
= to offer to his patrons the product of a corporation with a record behind it such as that of the Robertson-Cole 3
~ Company — a record of splendid productions — productions that touch the heights of motion picture art; that are Z|

— clean, wholesome and entertaining. And it will be the purpose of R-C Pictures Corporation to maintain that ~
gj record and maintain it as a permanent policy. ~
S R-C Pictures Corporation now controls the interests of Robertson-Cole Co. Division of Films, Robertson- ~

— Cole Distributing Corporation, Robertson-Cole Realty Corporation, Robertson-Cole Studios, Inc. ~

— The Robertson-Cole policy of honesty of purpose will be continued, and it will be the effort of every person , Zj

— in the organization to give to exhibitors the best of productions on the fairest of terms, with an assurance of fair ~
E dealing in every business transaction. —

I R-C PICTURES CORPORATION OWNS NO THEATRES =

— R-C Pictures Corporation is formed to produce and distribute motion picture productions. It does not ~
E own, control nor operate any theatre, and does not, therefore, come into competition with exhibitors. It is not —

— the purpose of R-C Pictures Corporation to enter the field of exhibition of motion pictures, nor to compete in E
~ any manner with its exhibitor patrons. Zj
£ R-C Pictures Corporation takes this means of publicly thanking those exhibitors v/ho have done so much ™
~ to sustain Robertson-Cole Company, and to encourage it as a wholly independent producing and distributing jZ
Z: organization, and to bespeak a continuance of that good will which is, after all, the most valued asset of the —
g> newly-formed organization. ~

! R-C PICTURES CORPORATION I

I (ROBERTSON-COLE) |

E EXCHANGE BRANCHES: E

ATLANTA DALLAS MILWAUKEE PHILADELPHIA

BOSTON DENVER MINNEAPOLIS PITTSBURGH

BUFFALO DETROIT NEW ORLEANS SAN FRANCISCO z:

= CHICAGO INDIANAPOLIS NEW YORK ST. LOUIS =

— CINCINNATI KANSAS CITY OKLAHOMA CITY SEATTLE =
Z: CLEVELAND LOS ANGELES OMAHA WASHINGTON ZC

~iimiihiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiimiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiir

EXHIBITORS HERALD

july 16. 1921

William JoX

presents

Directed by
£dri>ard Sedgrtick

JqX Cntertainmcnbs

July 16, 1921

EXHIBITORS HERALD

Ideal Entertainment
for summer
leather

EXHIBITORS HERALD

July 16, 1921

Adventures
op tarzan

'tike, Wild Animal Serial Supreme — Starring

ELMO LINCOLN

ln15 Electrifying Episodes

INDEPENDENT BUYERS

SL Adventures oP Tarzan" stars
Elmo Lincoln, the greatest"
Tar z an oP them aft.

SL It is a real -wild animal
serial -jammed with, lions
leopards, apes, elephants,
crocodiles, and other jangle
beasts in scene after scene
of excitement and thrill

*I Joe Martin, Pamous screen
ape, plays a leadina part.

1 "Adventures oP Tarzan is
censor -proof .

1 Tarzan, plus Lincoln, plus
wild animals, plus serial,
gives uou the record break-
ing State Right production
oP all time .

Directed, by l2obert F Hill Prom the
concLudta^ cKapters oP'OIre Return
of-' Tarzan. by Edgar Pace Burroagas

Produced by Great Western. ProducingCo.
for Weiss Bros.' Numa. Pictures Corp.

FOR, STATE RIGHTS

apply now to

ADVENTURES op TARZAN
SERIAL- SALES ~ CORP.,

State 90S," 1540 Broadway, New York, Bryant 3271

" T HE TAR%AN op 1* A R2AN S /;

lulv 16. 1921

EXHIBITORS HERALD

Convert your
orchestra liability into

a musical asset

Substitute a MOPUYER

equal to a C piece orchestra

in power and variety
of musical expression

Investigate our special summer payment plan
Instruments ready for immediate delivery

%> Amebkan • Photo Played Co.

NEW YORK CITY

MECCA BLD6.-/6OO B'WAY.

CH ICAGO , ILL.

S -f CKS O /V Si vo.

SAN FRANCISCO CAL.

/09 GOtoeN &ATC AVC-

ulv 16. 1921

EXHIBITORS HERALD

Your Only Chance!

SEE THE ACTUAL FIGHT

IN PICTURE FORM!

Act Quick! Book This While It's Hot! A Tremendous Attraction!

The law prevents showing of Dempsey-Carpentier Fight in motion pic-
tures elsewhere than New Jersey in U. S. A. That's where Jersey Fans have
been privileged above all other tight followers in the country.

BUT—

You can show your home town folks the CHAMPIONSHIP SETTO

IN STILL LIFE IN

Twenty Wonderful Slides!

Taken from as many Official Still Pictures Registered at the Ringside
and shown in the Original Fight Film. These pictures reveal all the sali-
ent points — the high lights — the big moments — of the battle royal at high tide.

REMEMBER — We Controlled the only cameras at the fight. No still pic-
tures available even for newspapers.

Exactly the Same Graphic Scenes That Electrified
100,000 Onlookers at the Arena

Wonderful Titles Help Tell the Stirring Tale — How the fight was won and lost

Rented to Exhibitors
at $15.00 per Set

State Rights Sold
Outright

GET BUSY! Write— Wire-Phone ACT NOW!

Official Dempsey-Carpentier
Slides Pictures

1482 Broadway NEW YORK CITY Phone Bryant 7976

EXHIBITORS HERALD

July 16, 1921

WILLIAM LAPLANTE
I At i W r"\ Presents a i

& i i>

,„ ESMOND'

H . H VAN LDAN5

^ "The Three Musketeers^

J&rci/ Desmond

Produced By / // A

W/LUAM DESMOND PRODUCTIONS/ V\ rj in i
Directed By ///Brown

JOSEPH U.FRANZ y

Personally Supervised /ny
ROBERT ///
BRUNTON///,

Brunton / / / /
Studios / 4^^m /
LosAnjeles/ /j^S^Za/

'Doris/Pawn

Wm. Lawrence

Rosemary Thehy'

A/ / / /

/y/ dm/ Supported By A
//A / SPECIAL ALL-STAR

Virginia X q§} / CAST

'^TrmS// Including ;

/jj ^/ / / / // Emmett C.King

/ / otec/c Richardson

Vernon Sniveley

/tt^^L I The millions who read and loved
L/J UDwiing/ 'The Three Musketeers" will live
/// / over again this Classic of I iter-
/ / / / at ure when the^ see

*// BILL DESMOND •

[ / / as a modern, up-to-date

y / " D'ARTAGNAN a red-blooded,two-

j/ / fisted cow-puncher who loves to

ce/ fight and fights to love.

/ "FIGHTIN' MAD"

/ Is a production with unlimited possibilities for both
/ producer and exhibitor.

William Desmond Productions, William Za Planfo, Gen. Mgr.

^DSEphZBnwIing

July 16, 1921

EXHIBITORS HERALD

This is the second of a series of "Exhibitorials" by Charles Donald Fox. Tht. series points a lesson for all exhibitors!

ARE YOU

"IN THE SWIM"

OR ARE YOU

"HITTING THE BREAKERS?"

TX the race for patronage are you "in the swim" or are you hitting
* the "breakers?" Are you battling against huge waves or are
you swimming easily towards the goal of success? Are your
"strokes" sure, powerful, sweeping, graceful ? Or like many swimmers,
have you "tired" of the race and are you content to "float" along,
exhausted? Does your "wind" come hard? Have you found it a
difficult task to mount the huge rolling "breakers?" Is your house
"fetching" you the proper returns? Or is your box office "all in?"

Would you say that the Stanley Circuit of Philadelphia, the Poli
Houses of New England, The Proctor Houses of Xew York, or
Fabian's splendid houses in Jersey, were just "holding their heads
above water ?"

Or, would you say that they were "deep sea swimmers" of real
championship calibre ?

Which are they, and how do you compare to them ?
Do you know that they use

SYNCHRONIZED MUSIC SCORES

These wonderful scores, each designed to fill the actual requirements of the picture
that they are made for, are your "water wings." When business is bad and folks
tire of the same old "grind" every night Music can, and will bring them into your
house. Do you pay as much attention to Music as the above, and hundreds of
other theatres in the United States do ? Do you appreciate the value of Music
as a unit for your programme. Do you realize that Synchronized Music Scores
are the greatest development the motion picture industry can boast of during the
past year? Are you supporting their '"life saving" qualities as you ought to?
There's an interesting story twenty-two distributors of these scores have to tell
you.

Will you "paddle" into one of these offices today?

Music Score Service Corporation. Sobelman. Mustard & Rowe. Synchronized Scenario Music Co.. Apex Pictures. Inc..

1600 Broadway, New York City. N. Y. 711 Hennepin Ave., Minneapolis. Minn. 64 East Jackson Blvd.. Chicago. III. 121 Fourth Ave.. Pittsburgh. Pa.

Philadelphia. 142 Berkley St Boston Mass Strand Features. Inc..

1333 Vine St.. Philadelphia. Pa. ' T " , \- ' . 201 Film Exchange BIdg.. Detroit. Synchronized Scenario Music Co. of

H. A. Kyler Enterprises. Micn Atlanta.

Sobelman. Mustard «. Rowe. 58 t*'*™" Pla«- Salt Lake Clt>- UUn 801 Flat Iron BIdg.. Atlanta. Ga.

Toy BIdg . Milwaukee. Wit. Synchronized Scenario Music Co.. St. Exhibitors Film & Service Co.. u . Cnf„rl,.:„.

Louis. 565 So. Salina St.. Syracuse. N. Y. 2014 Third Ave Lattle Wash

Synchronized Scenario Music Co. of Ml7 <"«« St.. St. "»•■ 20 ' * "

Kansas City. H. A. Kyler Enterprises. Hostettler Amusement Co., Exhibitors Poster Service Co..

Film Exchange BIdg.. Kansas City. Mo. 919 Foster Building. Denver. Colo. 900 First Nat'l Bank. Omaha. Neb-. Film Building, Cleveland. Ohio.

SYNCHRONIZED SCENARIO MUSIC CO.

64 EAST JACKSON BLVD., CHICAGO, ILL.

EXHIBITORS HERALD

July 16, 1921

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EXHIBITORS HERALD

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EXHIBITORS HERALD

July 16, 1921

Bringf the Arctics
ToYourTheatre!

Mountains of snow — gigantic
fields of ice — it 11 make em cool
just to look at it.

And then they'll forget every-
thing m the thrill of adventures
of Raine of the Royal Mounted
on the rim of the A rctic.

Ice bound ship burns to the ice
edge — terrific battle with esqui-
maux — the strange deeds of the
loup garou, the ghost of finger
barrens — the mystery c hild of
Death Cabin and the woman of
the golden hair, the strands of
which were woven into snares
to trap wild beasts — scores of
other thrills — love and romance.

James Oliver
Curwood s

presentation of his own thrilling
tale of the Northlands, that
rivals "Back to God s Country
and "Nomads of the North.

"THE GOLDEN
SNARE"

Screen version by James Oliver Curwood
and David M. Hartford, roreitfn Represent-
ative David P. Howell.. Inc.. 729 Seventh
Ave.. New York City.

A David M. Hartford Production

A FIRST
NATIONAL
ATTRACTION

Tulv 16, 1921

EXHIBITORS HERALD

T. Edicard Kane, Palace Theatre, Tampa, Fla.

Packed houses is the result of running First National pictures.
WATS ANOTHER REASON WHY

Hhereli be a Franchise everywhere

wwHer Best Work in Her Best Role !

Here s what the critics say of the
picture that thrilled vast throngs at
the big Madison Theatre in Detroit.

EXCEPTIONALLY WELL ACTED

"Tne situations are Highly dramatic and tne plot engrossing-
The story is a good one. exceptionally well acted and intelligently
directed. Anita Stewart is one of tKe best actresses of tke
screen. She has her best role in this picture. — Detroit Journal.

A BIG SUCCESS

"It has all the elements that go to make up a successful screen
play — romance, love interest, an absorbing plot, and moments of
gripping emotional interest. In scenic effects it has not been
excelled. Nothing more vivid in a long time has been shown
than the blizzard and the tropical hurricane. Well directed. —
Detroit Free Press.

INTENSELY DRAMATIC

"An excellent pictunzation, with an intensely dramatic conclu-
sion. TKe cast is exceptionally good with Anita Stewart as star.
— Detroit News.

VITAL AND INTENSE

"The author shows strong power in creating so interesting a
screen tale. Anita Stewart with an able cast handles the situa-
tions with vitality and intensity. — Detroit Times.

Speaking of Louis B. Mayer's
presentation of the inimitable star

ANITA STEWART

"Playthings
o f De stiny

Story by Jane Murfin and Larry Trimble

Scenario by Anthony Paul Kelly
Made by Anita Stewart Productions, Inc.
Directed by Edwin Carewe

A First National Attraction

Detroit Journal

EXHIBITORS HERALD

July 16, 1921

George Schade, Schade Theatre, Sandusky, Ohio. —
My patrons haoe come to recognize the fact that the First National
sign stands for class, and I want them to remember at all times
and under all circumstances thai the Schade Theatre is the First
National theatre. THA TS ANO THER REASON WHY

'There'll be a Franchise^ eyevywhere

Another "Big 5" Smashing Records!

It'll Pay You to Read What Other Exhibitors
Are Doing With This Picture.

MARK STRAND THEATRE, Albany, N. Y., Uly S. Hill, Mgr.

"The Oath" broke box office records one night, showing to more than 3,500 in
one evening. Each other night brought nearly the same large attendance. No
such crowds in four months. The effect on the audiences was intense. Miriam
Cooper excellent.

LIBERTY THEATRE, Pittsburgh, Pa., Harry Thomas, Mgr.

Played to capacity the entire run. An attraction abounding in tensity and inter-
est and one that will have no trouble in holding an audience throughout its progress.
A box office feature of great merit.

REGENT THEATRE, Wichita, Kas., O. K. Mason, Mgr.

Big Crowds. Intensely dramatic picture which thrilled and held audiences fascinated.

GRAND THEATRE, Pittsburgh, Pa., W. F. Mason, Mgr.
A big box office success. One of the most satisfactory pictures played. Has extra-
ordinary human interest and will appeal to all classes of theatre goers, which is
responsible for its success as a box office picture.

LIBERTY THEATRE, Portland, Ore., Paul E. Noble, Mgr.
Picture well liked and the business built up steadily. It drew from all classes and
brought big business.

Speaking of the Mayflower Photoplay
Corporations Presentation of an

R. A. Walsh

Production

"THE OATH"

with Miriam Cooper

Conway Tearle, Anna Q. Nilsson and Henry
Clive. Adapted from the Novel " Idols " by
William J. Locke; Foreign Representative,

David P. Howells, Inc., 729 Seventh Ave., Q . Sip^Y

First National Attraction

* ISSUE OF »
July 16th. 1921

The Distributing Proposition

By MARTIN J. QUIGLEY

The proposal of the Motion Picture Owners
of America, launched at the Minneapolis con-
vention, to enter the distributing business stands
out as the dominating issue of the meeting. It
is a question that will be the focus of a great
deal of attention during the ensuing months.

In the resolution which put the proposition
before the convention the exhibitors made plain
their belief that the theatremen are in a posi-
tion to render material aid to the producer.
There is no question that this belief is well-
grounded in fact. The record, particularly of
the past few months, demonstrates very defi-
nitely that many of the most obnoxious ills of
the industry can only be completely and effec-
tually solved by the aid of the organized exhib-
itor.

That the leaders of the organization are
thoroughly alive to this situation is made plain
by the action taken. Beyond question the ex-
hibitor should lend a hand in the working out of
the intricate and perplexing problems that are
being faced by branches of the business with
which he is not definitely aligned. The old order
of considering the fortunes of the producer and
distributor as something of no concern at all to
the theatreman should and must pass.

There remains only the question of deter-
mining just what form the final action should
take. Proceeding from the belief, as expressed
to the convention, "that the present condition
of the producers can be greatly improved by the
cooperation of the Motion Picture Theatre
Owners of America" there remains only to be
decided what is to be done to effect the neces-
sary improvement.

It has been proposed that the organization
create and maintain a distributing organization
which would function somewhat after the man-
ner of existing distributing companies, yet avail-
ing itself of the unique advantages and econo-
mies that such a plan operated jointly with the
national exhibitors' organization would offer.

This proposal, though revolutionary in na-
ture, is thoughtful and substantial and stands
out as an invaluable contribution to the peren-
nial discussion of what should be done to im-
prove the present system of motion picture
distribution.

It is, however, a stroke so far away from
precedent, so vast in scope and so pregnant with
intricate problems that it should be weighed
with utmost caution and any action taken
should only come after careful and exhaustive
deliberation.

Distribution has been and remains the least
productive branch of the industry. The huge
and unceasing financial requirements of dis-
tribution have effected the ruin of many motion
picture enterprises. It is a function of the in-
dustry which requires the highest type of eco-
nomic and experienced administration, yet its
possibilities of profit are fixed between firm and
narrow limits of profit. It constitutes a venture
into which the exhibitor should put the earnings
of his box office only after being thoroughly
convinced that such action will render material
aid to his vital interest — the theatre.

$ f I

Distribution by exhibitors, if successful,
would change the entire complexion of the
industry. It would establish for the motion pic-
ture business an unparalleled precedent in wip-
ing out the customarily finely drawn lines
between production, distribution and retailing.
To survive it would have to be vast in scope,
otherwise it would entail an extremely expen-
sive competition from established distributors
who would view the system simply as a com-
peting unit.

The proponents of the proposition doubt-
less are giving profound thought to these and
other phases of the matter and hence it may be
assumed that whatever is done will be the prod-
uct of deliberate and mature reflection.

This, however, already has been made plain
by the proposal: That the organized exhibitor
is willing to renounce his insular security from
production and distribution ills and give thought
and cooperation to the problems that are indus-
try-wide.

EXHIBITORS HERALD July 16, 1921

MARTIN J. QJJIGLEY
PUBLISHER, & EDITOR

Published every Wednesdny by Martin J.
Qulgley.

Editorial nnd Executive Offices: 417 South
Dearborn street, Chicago. UUiioIh. (Tele-
phone: Harrison W2AX-W14\i.\

New York Offices 1476 Broadway. (Tele-
phone: Bryant 5111.)

Lou Angeles Office: 6372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its

Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII July 16, 1921 No. 3

From all indications there will be
a widespread revival of the star
series arrangement this Fall. The
so-called special production will not
be so prominent for the reason that
there have been too many pictures
put out as specials which have in
no way been unusual or special.
The reaction from the deluge of
near-specials is the exhibitor's de-
mand for pictures of a character
which offers an opportunity for
more accurate advance determina-
tion of values.

Nathan Burkan, an able attorney
of New York City who is legal ad-
visor to a number of persons of im-
portance in the industry, recently
delivered an utterance which is as
correct in one contention as it is

OK speci M INTEREST
Public nights League 37

Olliclnl Hcgistratinn List lit Minne-
apolis 31

M :\\ i OF THE WEEK

Clergyman Units Pulpit to Lend

Eight on Sunday Dosing of Thcn-

tern 27

\ri/ona Editor Denounces t ellsor-

shlp nnd the •• M eriri lers" H
Nellan Oilers League I'llm to VI, P,

Ti O. A. Members (.rolls 28

r.lpect Cohen to Spc-tl I'laus for

Distribution of 1'ietures 20

Sentiment of t.eorgla Legislature

Opposes ( ensorshlp 83

1 1 1 U Merger ol St. Louis Theatres Is

Keporteil to he Pending .'13

incorrect in another. Mr. Burkan
with good reason emphasized the
necessity of a return to 1914 salaries.
Conditions obviously make such a
course imperative. He stated fur-
ther, however, that 1914 admis-
sion prices should be reestablished.
This is a contention that cannot be
supported, for - the single reason
that the public has been educated
to a demand for types of film en-
tertainment that cost more to pro-
duce. A return to 1914 production
standards in matters of legitimate
cost would be disastrous.

* * *

That producers will carry through
on their announcement to cut down
production next Fall may be
doubted with good reason. In all
probability the volume of output
will not exceed previous high levels
but the demand for pictures that
will come with the return of mod-
erate weather is going to precipi-
tate a great deal of studio activity.

* * *

A successful exhibitor who has
been spending a great deal of money
for semi-vaudeville specialities in-
forms us that henceforth expendi-
tures for this purpose will be ex-
tremely limited. And the reason is
that careful investigation failed to
reveal any justification for the out-
lay on the basis of patronage at-
tracted to the house. It is our be-
lief that motion pictures in feature
length and in short subject length,
properly presented, provide for the
exhibitor everything he needs. The
reaching beyond in an effort to
build up a heterogeneous type of en-
tertainment is sometimes a danger-
ous and always an expensive ex-
periment.

Laskj Declarea Production Coats

Must He t ut 2.1 Per Cent 35

Independent! organize with Brandt

a s Kirst I'resldent 41

Western tdvertlsers kssoclatlon En-
dorses Public HlglHs League 41

inn Before Congress Proposes Turin

on All Films Imported II

DBF \ UTMi .vi s

Money Making Mens 42

l:\hlhllors \tlterlising 43

Kcvlevts 53

Letters I'riim Headers 04

Topic* of the On> 04

What the Picture DM for He on

Touring tin* South 71!

Theatre Equipment 73

Chicago Trade BTOUtS 77

Ouldc to Current Pictures ho

Re -Takes

J. R. M.

Hurrah !

The war's over.

It lasted longer over here than "over
there."

Now, if someone would sign a separ-
ate peace with Volstead, we'd be all
hunkydorey.

It has been discovered the cafes have
been putting ether in the near-beer in
Chicago. It gives it an awful kick but
now the customers are kicking because
they get it in the neck — a sharp pain.
Oh, well, you can't satisfy some people.
*

Marie Fooled 'em

Marie Prevost, the new Universal star,
who used to belong to Mack Sennett's
beauty squad, surprised everyone the
other day by jumping into a pool and
saving King Baggot from drowning.
Nobody thought she'd ever been in the
water.

Kidding Royalty

Constance Binney is Queen Victoria
of Gzbfernigambia, in "Such a Little
Queen." The populace revolts though,
(possibly because they can't pronounce
"Gzbfernigambia") and she becomes a
translator of a meat packer's orders
from Milwaukee, which was some job
for one who only spoke seven languages.
*

"Junk," the Metro picture, is to be fol-
lowed by "The Hunch."

Fight News

There doesn't seem to be any doubt
who won the fight. Both Carpentier
and Wilbur Crafts were knocked out.
Wilbur probably feels as sore about it as

Georges.

Boyle's Thirty Acres probably yielded
more than any other piece of property
for one day than the whole state of
Jersey.

The boys in the $5 seats found the
Extras interesting reading.

Convention Notes

Everybody agreed on one point.
Minneapolis is no place for a stiff
collar.

Montebank, excuse us, Montesohn, is
nursing a sore arm from giving the old
pumphandle handshake so often.

They did a lot to enforce prohibition
up there — $25 a quart.

Quoted at $84

One candid film advertiser says his
product is just as good as a Liberty
Bond to the exhibitor.

"The Girl Who Knows All About
Men." There's a short, snappy title for
you. It's a Universal.

Probably Worth Just That

The economical film buyers will
probably be interested in Ernest Ship-
man's statement that a number of for-
eign productions can be had for $1.

\"f"liilc the film concerns are retrench-
ing why not conserve 25% of the P. A.'s
superlatives?

IN THIS ISSUE

July 16. 1921

EXHIBITORS HERALD

Pastor, Advocate of Shows
On Sabbath, Leaves Pulpit

Clergyman Says That it Is Better to Be Right Than
Religious and That He Would Rather Be
a Man Than a Minister

(Special to Exhibitors Herald)
LOS ANGELES, July 5. — The motion picture industry has found a
champion in the Rev. D. H. Jones, former pastor of the Baptist church of
Huntington Park.

In the recent blue law fight Mr. Jones assumed leadership of the forces
seeking shows on the Sabbath and, as a result, Huntington Park has had an
open theatre on Sunday for the first time since its incorporation. When Mr.
Jones entered the fight he declared that he was for good motion pictures any
and every day in the week.

Pastor Not to Resume Ministerial Duties

Because of his advocacy of the Sunday theatre Mr. Jones will not
return to the pulpit of the Baptist church. Four months ago he resigned
following a nervous breakdown. He had recovered and was ready to re-
sume work when the blue law issue came to the fore.

Chicago Sees Fight
Film Day After Bout
At Jersey City, N. J.

A fine example of news reel enterprise
was the exhibition of the Dempsey-
Carpentier fight films in Chicago on Sun-
day at 1 p. m., less than twenty-four
hours after the title bout at Jersey City.
N. J.

The negative was sent West by air-
plane and was developed and printed at
a Chicago laboratory. Manager William
Aschmann of the Chicago office of
Pathe had prepared one sheets on the
film. These were displayed prominently
in the leading theatres of the city where
the picture played.

Exhibition of the fight film attracted
many fans to the theatres.

Movement on to Close
Milwaukee Playhouses
In July of Each Year

( Special to Exhibitors Herald )

MILWAUKEE, WIS.. July 5. — A
movement is on foot among exhibitors
of Milwaukee to darken their houses
during July of each year. The step is being
taken, according to theatre men, because
of the fact that July is a dull month and
it will give exhibitors an opportunity to
renovate their houses.

Several theatres, including the Alham-
bra, have announced that they will not
enter such an agreement.

Royal Pays Interest

On Exhibitor Deposits

(Special to Exhibitors Herald)

PHILADELPHIA, PA., July 5.—
David L. Segal, president and general
manager of Royal Pictures, 1337 Vine
street, announces that the company has
made arrangements to pay interest of 6
per cent per annum on all deposits made
by exhibitors. This plan is effective on
July 15.

Interest will be paid whether the de-
posit is up for one year or a part thereof.

Seat Tax Inaugurated

In Beloit, Wisconsin

(Special to Exhibitors Herald)

BELOIT, WIS.. July 5.— The city
council has adopted an ordinance which
provides that in the future motion pic-
ture theatres will be taxed at the rate
of 20 cents a seat instead of the flat
fee of $25 a year.

Sunday Theatre Wins

(Special to Exhibitors Herald)

BRIDGEPORT. CONN.. July 5.—
Following the victory of Sunday theatre
advocates Woodmont. a borough of Mil-
ford, will have its first motion picture
show. An open air theatre will be con-
structed near the Pembroke hotel.

Blue Earth Has Blues

(Special to Exhibitors Herald)

BLUE EARTH. MINN., July 5.— The
city council by a vote of 4 to 1 has
abolished Sunday shows. A test case
will be taken to the supreme court.

After assuming leadership of the anti-
blues members of the church sought to
change his attitude but he refused to
listen, declaring that "it is better to be
right than religious." Immediately mem-
bers of the congregation withdrew from
him and it is possible that an effort will
be made to have the Baptist council strip
him of his orders.

Screen His Epigrams

During the blue law campaign striking
epigrams by the pastor were shown on
the screen of the Huntington Park
theatre. In discussing the blue law issue
Mr. Jones said:

"The doctrine behind the blue
laws is this: T am in the right and
you are in the wrong. When you
are stronger than I you ought to
tolerate me, for it is your duty to
tolerate truth. But when I am the
stronger I shall persecute you, for it
is my duty to persecute error.

"All the proposed Sunday legisla-
tion is simply a human attempt to
whitewash what God designed to
wash white. To condemn movies be-
cause some things may be objection-
able is like refusing to eat fish be-
cause it contains bones.
"To prove Sunday laws to be religious
is too much like trying to kill the dead.
It is better to be right than religious. I
prefer to dwell with the worlding and be

"Stop

Bellyaching"

A little slangy? Yes! But
those are the words a Florida
exhibitor uses in a message to
his fellow exhibitors which
appears on page 64 of this
issue.

He is not complaining about
the heat. His attendance has
kept up right through the late
spring and early summer — and
better yet, he tells how he
did it.

Read it. Think it over. And
act on his advice.

true to my inner self than to live with
the saint and betray it.

Coercing Not Beneficial

"There is a way to make the church
the super-attraction. But it will never
be done by coercing the consciences of
men. The Cross of Christ is proving to
be the greatest magnet in the world, but
use it as a club and it will become a
colossal failure.

"Killed professionally, yes. . But,
frankly, I would rather be a man
than a minister. Character is greater
than profession. I would just as
soon believe that the perfume of the
rose comes from a polecat as to be-
lieve that the spirit of the blue laws
comes from God.

"Christ whipped men out of the church
but never into it. Professional reform-
ers and Christian lobbyists at Washing-
ton may mean well but most of them
are misguided swivel chair heroes of
the cross.

" 'Close every other door except the
churches,' cries the reformer, forgetting
that open hearts are greater inducements
than closed doors.

Bigotry Is Cause

"When human passion is subdued,
when the turbulent tide ebbs, we see
that the big thing lies at the bottom of
the opposition of theatre opening on
Sunday is simply bigotry.

"It is a wonder to me how many bad
things good people see in the movies.
Fortunately, if you are so disposed you
need never be disappointed. The product
of a legal religion has ever been and
ever will be either hypocrisy or persecu-
tion."

Theatres and Other
Businesses Conduct
Fight on Blue Laws

(Special to Exhibitors Herald)

TYLER. TEX.. July 5. — A fight to the
finish has been launched by theatres and
other business concerns against enforce-
ment of blue laws here.

In the early part of June the reform-
ers succeeded in closing all business en-
terprises on Sunday. The week follow-
ing the first Sunday of enforcement the
garages opened to permit owners to get
their cars but sold no gasoline. Soda
fountains sold only milk drinks and ice
cream. The proposed fight against the
blue laws is being watched with interest.

EXHIBITORS HERALD

July 16, 1921

Ed itor Denounces Censorship
And the "Meddlers"

Declares the Motion Picture Is an Agency for Good and
Not an Agency for Evil

PROMPTED by criticisms of "Passion," the First National production
starring Pola Negri, on the basis that the picture is not historically
correct, W. H. Lyon, of the "Tucson (Ariz.) Citizen" has written an
editorial scathingly denouncing censorship.

He declares emphatically that the "moving picture is an agency for
good, not an agency for evil" and it "needs less censoring and fewer fools to
fuss at it." His editorial, written under the caption "Realism vs. Pleasure,"
follows :

Cabanne Produces
in East

"Advertised as an educational feature, the
presentation here of 'Passion,' in which
Tola Negri starred as depicting Madame
DuBarry, was criticized by some academic
souls on the ground that it was not his-
torically accurate. If we assume that the
moving picture is more than a mere enter-
tainment, that its main object is to smash
home history and philosophy and eco-
nomics, rather than to amuse and please
and divert, then the criticism was well
taken.

* * *

"But that did not spoil the picture. It
was a wonderful presentation of human
emotions. It was not chronologically faith-
ful, of course, but the chances are that
there are more people in Tucson today who
have an accurate idea of the sociological
concepts of the day, of its costumes, its
architecture, its manners and of French
economic conditions than ever had such an
understanding before.

"So that on educational grounds, we can
commend the picture and defend it as
having taught the facts as to the lives of
France, and her people under Louis Quinze,
even if it did not stick to mere sequence
of dates.

"But the criticism is unfounded, anyhow.
The chautauquas and lyceums and lecture

bureaus and that sort of thing are founded
to instruct. The world of moving pictures
has been created by a beneficent providence
to amuse and rest and interest a world
which is hungry for a cheap and at the
same time a high class of amusement.

" 'Passion' would have been a great pic-
ture if historically it had been inaccurate
enough to make DuBarry seven feet tall
and make Louis XV humpbacked.

* * *

"We have scant patience with attacks
on moving pictures, anyhow. We think
they do less evil and considerable more
good than most of our modern divertise-
ments. We hardly think a young man or
woman is likely to be corrupted by a pres-
entation of the life of DuBarry.

"The moving picture is an agency for
good, not an agency for evil. It needs less
censoring and fewer fools to fuss at it. It
is seldom that a picture shows any reward
for misconduct. It is often, almost the
rule, in fact, that evil ways bring sad
endings in screen offerings.

"Probably business will object, but artist-
ically and spiritually it is true that the
world if called upon to choose between its
two new great playthings, the auto and the
movie, would be making a dangerous ex-
periment in discarding the movie and keep-
ing the auto."

Neilan Offers League Film to
M. P. T. O. A. Members Gratis

Marshall Neilan, the distinguished producer who is making a
propaganda picture for the PUBLIC RIGHTS LEAGUE, in the fol-
lowing telegram to Sydney S. Cohen offers the film gratis to mem-
bers of the Motion Picture Theatre Owners of America:

"Simultaneous with the opening of greatest independent exhibit-
ors' convention today I have shot first scene for an anti-censorship
propaganda film to be distributed under auspices of PUBLIC
RIGHTS LEAGUE. In fighting censorship and blue laws it seems
to me we have neglected our own powerful medium, the motion pic-
ture. In view of this fact am donating entire time and efforts of my
organization to production of a picture that I hope will give exhibit-
ors powerful weapon.

"With permission of Martin J. Quigley and PUBLIC RIGHTS
LEAGUE I hereby offer this motion picture to members of your or-
ganization free of charge. What you did with motion pictures for
the government in the war you can do for yourself in your fight for
your rights and I pledge myself to give my best efforts to the pro-
duction of this picture for your use, believing this gives you some-
thing concrete to work with. As censorship will be one of your im-
portant discussions it occurred to me that this might be of interest
to assembled exhibitors. Permit me to add the best wishes of one
producer who believes in your independence as well as his own."

NEW YORK, July 5.— William Christy
Cabanne will produce his next pic-
ture for R-C Pictures Corporation, "The
Barricade," at the Victor studio here.
The picture will be based on a story by
Dr. Daniel Carson Goodman. Produc-
tion will start shortly.

Universal Requesting
Exhibitor Suggestions
On Title for Feature

(Special to Exhibitors Herald)

NEW YORK, July 5. — H. M. Berman,
general manager of Universal Film
Manufacturing Company, has issued a
statement requesting exhibitors of the
country to advise whether or not they
believe that original book titles should
be used as the titles of pictures.

Mr. Berman makes this request in
reference to "Fannie Herself," by Edna
Ferber, which has been produced by
Tod Browning with an all-star cast. In
asking the theatre men to decide the
question Mr. Berman points out that 2,-
000, 000 people have read the story.

The advertising and exploitation will
not be prepared until exhibitors have
been heard from. The question is: "Do
exhibitors believe that 'Fanny Herself
will have sufficient drawing power, or
do they believe that a box office title
should be adopted for the picture?"

Hoffman Production

Manager for Metro

(Special to Exhibitors Herald)

LOS ANGELES, July 5.— Milton
Hoffman, formerly with Paramount, has
been named production manager at
Metro's Hollywood studios. He will
share responsibilities at the plant with
Joseph Engel, who will devote his at-
tention to tlie business affairs of the or-
ganization.

July 16, 1921

EXHIBITORS HERALD

Expect Cohen to Speed Plans
For Distribution of Pictures

Resolutions
Adopted

INDEPENDENT LABORATORIES— P ledge
support to independent laboratories "who are
fighting domination by our enemies.*'

INDEPENDENCE MONTH— September desig-
nated as month for exhibitors to book and play
as many independent productions as possible.

CONTRACTS— Officers of M. P. T. O. A. re-
quested to continue their efforts to obtain an
equitable and standard contract.

DEPOSITS — Recommended that deposit sys-
tem be abolished and that a credit system be
substituted.

CENSORSHIP— Exhibitors oppose censorship
and pledge their resources to aid in the elim-
ination of objectionable features. Pledge sup-
port to producers of clean pictures.

BLUE LAWS — All blue law propaganda con-
demned.

AMERICANIZATION— Pledge to continue pol-
icy of co-operating with the movement for
Americanizing the foreign born.

NEWSPAPERS — Co-operation between news-
paper editors and exhibitors advocated.

RENTAL — Producers requested to relieve the
exhibitors from any obligation to pay a rental
for such subjects as are prevented from show-
ing by municipal order.

NOTORIOUS CHARACTERS— Oppose the ap-
pearance on the screens of any person whose
sole claim consists of unsavory notoriety and
denounce producers of such pictures.

SENATOR JAMES J. WALKER— Laud Sen-
ator Walker for his service, loyalty and com-
radeship.

SYDNEY S. COHEN-Express a vote of deep
thanks, of supreme confidence and sincere ap-
preciation to President Cohen.

GOVERNMENT — Swear allegiance to the flag
and voice unfaltering faith in the constitution
of the United States.

SCHOOL EXHIBITIONS— Oppose screening of
pictures by schools, churches and other institu-
tions in competition with theatres.

ORGANIZATION NAMES — Favor establish-
ment of a uniform name for each state organ-
ization — "Motion Picture Theatre Owners of
America, State of "

MEMBERSHIP— Enlist supoort of salesmen of
independent producers and distributors to fur-
ther the work of the M. P. T. O. A.

FOREIGN FILM— Oppose tax on foreign films
as an injury to the industry and the theatre-
going public.

Another resolution expressed the appreciation
of the M. P. T. O. A. for the generosity shown
by Federated Film Exchanges, Select Pictures,
W. W. Hodkinson, Pathe and W. W. Griffith in
furnishing Mrs. Pauline K. Dodge with free film
rental.

Industry Awaits More
Details on Undertaking

President of M. P. T. O. A. Back in New York with
Complete Authority to Launch Project

With the second annual convention of the M. P. T. 0. A.
at Minneapolis now history, interest of the industry has cen-
tered on Sydney S. Cohen, re-elected president unanimously and
authorized to take immediate steps towards the launching of a
distributing organization capitalized at $15,000,000.

Only a bare outline of the proposition was given on the
convention floor at Minneapolis, although it was apparent that
the proposal had been preceded by an exhaustive investigation
of its many angles.

Delegates Not Completely Informed

Aside from executives, few delegates to the convention appeared to
be completely informed about the plan. The majority, however, regis-
tered their approval of the general proposition and their confidence in
the ability of leaders to carry it to successful operation.

The handful of delegates who opposed the idea in its entirety found
themselves completely outnumbered. Those who objected to certain
details and counseled against hasty action appeared well satisfied with
the final disposal of the matter, viz.: "That a committee of five be ap-
pointed by the chair to confer with producers and to work out details of
operation and report back to the executive committee upon completion of
their duties."

Conferences to be Opened Immediately

The departure of representatives of independent producers for the
east immediately after the close of the convention indicated that they
expected an early appointment of the committee of five and the opening
of conferences immediately.

In brief, the proposition submitted on the floor of the convention
provides for the organization of the Motion Picture Theatre Owners'
Distributing Corporation with a capitalization of $15,000,000 to main-
tain a distributing company with offices in all of the exchange centers
managed by exhibitors. It was suggested that $5,000,000 in Donds, carry-
ing 6 per cent interest, and maturing in from five to ten years, be issued
at once. Bonds are to be sold to M. P. T. O. A. members only and dis-
tribution is to be limited to members.

Open to All Independent Producers

Exhibitors conversant with the plan stated that the product of all
producers, meeting the requirements of the organization, would be per-
mitted to use its exchange facilities. It was indicated that the producers
would maintain their own sales forces, although the management would
be entirely in exhibitor hands. The company would operate as a film
clearing house, it was statd.

The plan, when completely worked out, they state, would provide
the producers a reasonable profit on the actual cost of production, and
would save the exhibitors the "tremendous overhead now being eaten
up by wasteful distribution systems."

Convention "Speeds Up" Last Day

Shortage of time, apparently, prevented a more complete discussion
of the distributing plans on the floor of the convention. Nearly six
hours were spent in debate Tuesday, when the matter was referred back
to committee and a motion put through ending the discussion on the
proposition.

Wednesday, when the sub-committee reported, little time was o-{Ven
to debate and the matter passed by acclamation without a dissenting voice.
Part of Independent Program

The adoption of the distributing plan was a part of a program intended
to give substantial encouragement to independents in all lines in the mo-

EXHIBITORS HERALD

July 16, 1921

Loew Opposes
Over-Booking

Marcus Loew, during the discus-
sion of the exhibitor distribution
project, made some pointed state-
ments concerning the exhibitor's
tendency to over-book and also his
failure to promptly give the distrib-
utor a "set in" date.

"Let us look at this thing fairly,"
said Mr. Loew, "while we are dis-
cussing this proposition. While it
is admitted that there is waste in
the distributing methods of today,
the exhibitor is a contributing fac-
tor in it.

"By this I mean that many ex-
hibitors throughout the country are
buying more film each year than
they can possibly use. And they
buy a picture just to keep it away
from the other fellow.

"Don't do it, boys. It doesn't pay.
Nine times out of ten when you buy
a picture to keep it away from the
other fellow he gets the best pic-
ture.

"Buy just the number of pictures
you need for the year. And then
give your exchange man his play
date promptly."

Mr. Loew declared that a marked
saving could be effected the ex-
hibitor by the elimination of this
unbusinesslike practice because, he
said, the distributor could afford to
cut his rental price substantially.

tion picture industry. Other steps
taken along this line include :

A pledge of "earnest sup-
port" to independent produc-
ers.

The designation of the
month of September as Inde-
pendence Month, when all ex-
hibitors will be requested to
play the productions of inde-
pendent producers.

A pledge of support to in-
dependent laboratories.
Many other matters of importance
were acted upon and a number were
disposed of by being referred to the
executive committee for action.

To Meet Zukor Again
Again, the exhibitors have agreed to
meet with Adolph Zukor, president of
Famous Players-Lasky Corporation, for
the purpose of reaching an agreement
on the question of producer-control of
theatres. Just how soon this agreement
will be sought is not known. When ap-
proached on the subject President Cohen
said :

"When I return to New York I will
go over the minutes of the convention
and meet with the executive committee.
We will decide then our program for the
year. We will take up first whatever
proposition seems most most vital to
the members of the organization."

Mr. Zukor appeared before the execu-
tive committee of the league and, ac-
cording to Mr. Cohen's report, admitted
he had violated the agreement made
last year but that he wanted another
opportunity, stating that the Motion
Picture Theatre Owners of America
would not regret it.

Wants a "Padlock"

President Cohen recommended that
another agreement "with a padlock on"
be sought with Mr. Zukor.

"What are we to gain," asked the pres-
ident, "if we did break Famous Players
or Zukor if we could? I recommend
that he be given another opportunity.
Only, have a padlock agreement."

In this connection T. L. Kearse of
West Virginia placed this proposition
before the convention: "I suggest that
we make a similar agreement with other
companies. We have trouble with all
companies and we can't place Mr. Zukor
against the field."

Whatever action will be taken in this
matter will be discussed by the executive
committee.

Loew Talks on Question

Marcus Loew for the second time took
the floor on the Zukor matter.

"The only objection, gentlemen, that

I have to your recommendation," he
stated, "is that you arc going to ask
Mr. Zukor to acknowledge in the public
press that he is wrong. I know Mr.
Zukor will co-operate with you. He will
give you his film to distribute if you
treat him right. Let's make it as easy
as possible for him."

Mr. Loew's statement was based on
what he understood to be a recommenda-
tion that Mr. Zukor acknowledge through
advertisements in the newspapers of Mat-
toon, 111., and other cities throughout
the country his wrong in the publication
of previous advertisements prompted by
the failure of exhibitors of these towns
to book Paramount pictures.

President Cohen, however, clarified the
situation by explaining that a public
apology would not be asked of Mr. Zu-
kor. All the organization requests, he
said, was that Mr. Zukor restore the
prestige of those exhibitors injured by
the original Paramount advertisements.

B. F. Uran of Mattoon, whose case has
been sited in the trade press, asserted
that he did not want Mr. Zukor to ac-
knowledge that he was wrong. "Para-
mount has advertised that I am a bum
exhibitor," shouted Uran. "Now let the
company boost me as an exhibitor. That
is all I ask."

The convention adopted the president's
recommendation that another agreement
be worked out with Mr. Zukor.

Suggest Salary for Cohen
Following the re-election of President
Cohen, Marcus Loew suggested to the
delegates that a salary be provided for
the chief executive. The matter was left
in the hands of the executive committee.
Mr. Cohen declared, however, that he
would accept nothing until the financial
affairs of the organization had been taken
care of.

One of the important questions to
come before the executive committee is
state representation on the committee,
instead of shipping zone representation.
Lawrence Goldman, attorney for the Mis-
souri organization, argued the case on
the last day of the convention. Owing
to the press of last minute business no
action was taken, President Cohen as-
serting that the matter would come up
before the executive body and that he
was confident that any difficulties in this
respect could be ironed out.

On the recommendation of the ways
and means committee a new plan of
financing the organization was adopted.
This action was superseded, however, by
the adoption of a resolution on the last
day of the convention reverting to the
quota system for raising funds. The
reason for this action was that it was
felt that sufficient money could not be
raised by a levy of $10, $20 and $30.

Hampton in Statement

It was stated to the delegates that the
idea for launching a distributing organ-
ization originated with the exhibitors.
In this connection Benjamin B. Hamp-
ton, one of the independent producers
interested in the movement, issued the
following statement:

"My attention has been called to the
fact that a number of local newspapers
have made the statement that I am lead-
ing the Motion Picture Theatre Owners
in its fight against Famous Players'
Lasky Corporation. Although I am
committed body and soul to the fight
against the domination of the film in-
dustry by Famous Players-Lasky Cor-
poration, I am in no sense the leader of
this movement. Credit for the growth
and success of the movement is due to
the courageous and brilliant leadership
of Sydney Cohen. Senator James Walker
and other executives of the M. P. T. O.
A. My part in this movement has been

a very small one. I am simply a pro-
ducer, making a very few pictures an-
nually. I am not an exhibitor. I came
to the convention at the request of Mr.
Sydney Cohen and I am here to render
whatever services within my power that
are requested of me by the executives
of the M. P. T. O. A."

Cohen Makes Statement

During a short talk to the delegates
on the last day of the convention Presi-
dent Cohen made the assertion that he
wished every one to know that he had
not been engaged in any other busi-
ness, either direct or indirect.

Approximately 500 exhibitors of the
country attended the convention. The
large attendance was a source of satis-
faction to officials because of the action
taken at Cleveland last year by which
each state organization was to be rep-
resented by delegates. Many exhibitors,
neither delegates or alternates, were pres-
ent.

A number of producers and distribu-
tors were in Minneapolis, among them
being Mr. Zukor, Benjamin B. Hamp-
ton, S. R. Kent, general manager of
Famous Players, Lewis J. Selznick, pres-
ident of Selznick Enterprises, Al Licth-
man, general manager of Associated
Producers, H. R. Bcrman, general man-
ager of Universal, Sam E. Morris of
Selznick, John S. Woody of Realart,
Dr. W. E. Shallenberger, president of
Arrow, and Sidney Goldman of Warren
Distributing Corporation.

In most cases all details of business
were worked out in executive sessions
and brought to the floor of the conven-
tion for short discussion and ratification.
The question of choosing the conven-
tion citv for 1022 was left in the hands
of the executive committee. Exhibitors
from Washington. D. C, extended the
greatest effort to have the meetings held
at the capital. Kansas City also had its
boosters.

Repeal of Taxes
Hardly Possible

In a report made by H. B. Varner
of North Carolina to the exhibitors
at Minneapolis, he stated that "the
country is badly in debt and, there-
fore, it is going to be hard to get
the various taxes repealed. It is
possible, however, that the film
rental tax will be repealed."

Concerning the music tax, he
stated that it is his belief that an
amendment to the copyright law
will be adopted by congress, which
will abolish this levy.

Mr. Varner's report was based on
the situation as he has found it at
Washington.

July 16. 1921

EXHIBITORS HERALD

ARKANSAS

E. H. Butler. Community, Russellville.
C. A. Lake, New Theatre, Fort Smith.

0. C. Hacks, Hauber Theatre, Camden.
C. A. Lick, New Theatre. Fort Smith.

CALIFORNIA

Mrs. W. H. Whitson. Kinema. San Diego.
Maurice Klein, Washington & Broadway,
San Francisco.

B. H. Lustig, Dreamland, Los Angeles.
Allan E. King. Lincoln. Oakland.

C. C. Griffin. New Piedmont. Oakland.
P. R. Henderson. Rialto. Oakland.
Glenn Harper, Apollo Theatre, Los An-
geles.

\V. W. Whitson, Plaza. Kinema, Califor-
nia. San Diego.

H. T. Siler, Scenic Theatre. Whittier.

E. Rosenthal, Majestic. San Francisco.

R. A. MacNeil, New Lyceum, San Fran-
cisco.

CONNECTICUT

W. A. True, Strand, Hartford.
M. A. Heanue, Oak Theatre. Bridgeport.
Joseph W. Walsh, Rialto, Hartford.
Hvman Schwartz, Loomer Opera House.

Williamantic.
Fred J. Wilson, Greenwich. Greenwich.
Morris Pouzzver, Empire, New London.

ILLINOIS

Mrs. Sam Rabinovitz, Marion Theatre.
Chicago.

J. W. Edwards, Aledo Opera House, Aledo.
Don H. Bestor. Court. Kankakee.
M. O. Wells, Vista, Chicago.
William Pearl, Pearl Theatre, Highland
Park.

Adolph Powell, Rex. Chicago.
Charles J. Law, New Palace. Pana.
Clarence Lautenschlach, Grand Theatre.
Chicago.

Joseph Hopp, Fort Armstrong, Majestic.

Rock Island. Ideal. Chicago.
J. F. Dittman, Strand. Freeport.
George Bromiey, Montrose. Chicago.

B. F. Uran. "K" Theatre. Mattoon. 111.
Louis Zahler. Commodore Amusement

Corn.. Chicago.
Gus Treulich, Bonita. Chicago.
W. W. Watts, Gaiety. Vandette, Princess.

Springfield.
William J. Sweeney. Hamlin, Chicago.

1. Silha, Stadium. Chicago.

J. J. Rubens, Fox Theatre. Aurora.
L. M. Rubens, Princess Theatre. Joliet.
Julius Lamm, Shakespeare. Chicago.
K. Fitzpatrick, Lyric, Blue Island. Chicago.
Louis H. Frank, Halsted. Chicago.
Iames B. Dibelka, Parkway, Chicago.
William H. Cadoret, La Petite. Kankakee.
Andrew Carzas, Woodlawn, Chicago.
W. D. Burford. Rialto Theatre, Aurora.
Iames E. Coston. Harvard. Chicago.
Cecil E. Mayberry, Benton Amusement
Co., Benton.

INDIANA

G. G. Schmidt, Indianapolis.
Harry Cohn, Indianapolis.
G. W. Bender, South Bend.

C. H. Sweston, Evansville.
E. H. Bingham. Indianapolis.
Ralph Lieber, Indianapolis.
A. J. Obreshk. Star. Whiting.

J. C. Bennett, Princess, Whiting.

A. C. Zaring. North Star. Indianapolis.
William Bender, Jr.. La Salle. South Bend.

E. H. Bingham, Colonial and Regent, In-
dianapolis.

B. Van Borssum. Crescent, Savoy and Ma-
jestic. Tarrytown.

O. 1. Denmaree, Franklin Opera House,
Franklin.

F. G. Hillar, Opera House, Anderson.

IOWA

M. Smith. Scenic. Sioux City. Iowa.

X. C. Rice. Call Theatre. Al'gona.

J. E. Boyle, Dreamland Theatre. Dubuque.

AMONG
THOSE
PRESENT

Official list of exhibitors who
attended the first annual conven-
tion of the M. P. T. 0. A. at
Minneapolis on June 27, 28 and
29.

Thomas A. Brown, Strand Theatre, Iowa
City.

George B. Flint, Virginia Theatre, Boone.
Benjamin Harding, Liberty, Council Bluffs.
Nathan Dax. Madel Theatre. Sioux City.
M. S. Cohn. Strand. Council Bluffs.
J. S. Bassett, Allerton, Independence.
Tom Arthur, Cecil. Mason City.
K. V. Bellding. Strand Theatre, Mystic.
William E. Waterhouse, Hilberth Opera

House, Charles City.
L. B. Seymour, Rex Theatre. Glenwood.
M. R. Tournier. Star Theatre, Mason City.
Joe Smith, Majestic Theatre, Fort Dodge.
I. Miller. Flipp Theatre. Sioux City.
Leo Moore, Majestic Centerville.
J. C. Duncan, Plaza Theatre, Sioux City.

KANSAS

R. G. Liggett, Gauthier, Kansas City.
Claire M. Patee, Patee. Lawrence.
S. A. Davidson. Princess, Nedosha.
H. L. Geese, Mystic, Mullberry.
M. Von Praag, Art, Kansas City.

KENTUCKY

H. B. Strube, Empire, Sun, Shelbv, Louis-
ville.

LOUISIANA

H. J. Herrmann, Tridor, New Orleans.
MARYLAND

J. L. Rome, Capitol Theatre, Baltimore.
T. D. Goldberg, Wallbrook. Baltimore.
R. W. Smith. New, Baltimore.

C. E. Whitehurst, Baltimore.

MASSACHUSETTS

Sam D. Grand. Roxbury, Boston.
S. W. Dimick, Lancaster, Boston.
L. M. Boas. Bijou. Fall River.
A. R. Lawton, Shear, Lyric, Cummings.
Fitchburg.

MICHIGAN

W. S. Butterfield, Bijou Theatre Enter-
prises Co.. Battle Creek.

Claude E. Cady, Colonial, Gladmer, Lans-
ing. Lansing.

Glen A. Cross, Post and Regent, Battle
Creek.

E. V. McGrath. Knickerbocker. Detroit.

John E. Niebes. Dawn, Detroit.

A. L. Picker. Rex. Rialto, Ironwood.

H. S. Gallup. Delft Theatre, Inc., Mar-
quette.

W. S. McLaren, chain of theatres. Jackson.

I. R. Denniston, Family Theatre, Monroe.
Fred R. Rumler, Warren, Detroit.

D. J. Kulaszequcz, Rex, Liberty, Strand,
Bessemer.

Phil Gleichman. Broadway, Strand, Fern-
Field, Detroit.

W. C. Hoffman. Fuller. Elite, Kalamazoo.

J. C. Ritter. Rialto. Detroit.

Harlan T. Hall, Russell, Detroit.

Harvey White, Beechwood, Detroit.

A. J. Moeller, Detroit.

Fred R. Rumler, Warren, Detroit.

MINNESOTA

J. Heilbron, Regent, St. Paul.
A. Herz, Regent, St. Paul.
Mrs. M. E. Brinkman, Rex, Bemidji.
W. A. Sandon, Sandon Theatre, Mankato.
W. M. Abraham son, Zelda, Duluth.
J. P. Breuer, Princess, Janesville.
Enoch E. Tuhne, Lyric, Kenyon.
W. G. True, Princess, Minneapolis.
H. B. Smoots, Lowell, Little Falls.
L. G. Roesner, Colonial, Winona.
W. L. Nicholas. Strand. Fairmont.
C. H. Hitchcock, Princess. Minneapolis.
Samuel B. Cornish, Sun, Faribault
George Rauenhorst, Crystal, Fulda.
H. N. Turner, Family Theatre, Pine City.
J. A. Lovechik, Rainbow, Mahnomen.
C F. Vondra, Rainbow. Mahnomen.
A. W. Ullman, Orpheum, Ada.
Ferrin & Joslyn, Liberty, Mantorville.
A. J. Carue, New Empress, Eveleth.
O. A. Lee, Oak Mark, Minneapolis.
R. A. Fleischbein, Strand, Cloquet.
H. A. Drummond, Lyceum, Three River
Falls.

A. C. Klug, Empress, Zumbrota.
J. D. Marse, Delmar, Hancock.
George W. Ryan, American, Mora.
R. G. Risch, Scenic, Appleton.
Arthur La Force, Star, Two Harbors.
A. J. Nelson, Princess. St. James.
Louis I. Fox, Old Mill. Minneapolis.
S. G. Latta. Lyric, Fergus Falls.-
J. B. Clinton, Strand, Duluth.
H. Frajola. Lyceum, Gilbert.
Frank Zimmerman, Rex. Aurora.
William Dominick, Grand. Biwabik.
J. Lee Parker, Caughren, Sauk Center.
W. H. GiLFiLLAN, Lotus, Red Lake Falls.
Stanley L. Hall, Happy Hour, Jasper.
O. D. Benjamin, Crystal, Renville.
William Krumholz, Grand. Hallock.
M. J. Lakie, Bijou, Barnesville.
C. E. Nelson, Rex. Henning.
M. M. Hanson, Palace, Blue Earth.
H. B. Green, New Lake Theatre, Minne-
apolis.

J. B. Agnew, East Lake Theatre, Minne-
apolis.

Ernest Cowles, Orpheum, Pelican Rapids.
L. Rubenstein, New Arian, Minneapolis.
George C\risch, Nokomis, Minneapolis,
Minn.

Mrs. M. C. Kruschke, Strand. Princeton.
A. A. Kaplan, New Franklin, Minneapolis.
Jay Gould, Crystal, Glencoe.
Mrs. Ella Johnson, Okay, Kerkhoven.

MISSISSIPPI

V. A. Anderson, Anderson Theatre, Gulf-
port.

NEW HAMPSHIRE

C. H. Bean, Pastime, Franklin.

MISSOURI

E. E. Trunnell, Baxter, Novinger.
James Fallows, Gem. Moberly.
Thos. James, Comet, St. Louis.
W. P. Cuff, Strand, Chillicothe.
Joseph Mogler, Mogler, St. Louis.
John R. Pratt, Pratt & Jem, Fulton.
Charles T. Sears, De Graw. Brookfield.
Louis C. Hehl, Cinderella. St. Louis.
Mrs. F. D. Hall, Wonderland, Madelia.
C. R. Wilson. Lyric. Liberty.
Mike Nash, King B, St. Louis.
Fred Wehrenberg, Melba. St. Louis.
Max Leicelhoff, Union, St. Louis.
A. M. Eisner, Palace, Kansas City.
A. Joseph soj*. Victory. Kansas City.
Lawrence E. Goldman, Lincoln, Kansas
City.

A. K. Boussael, World in Motion, Kansas
City.

EXHIBITORS HERALD

July 16, 1921

NEW JERSEY

L. Pizor, Palace, Gloucester.
John T. Collins, Criterion, Rutherford.
Sidney E. Samuelson, Park, Newton.
Max Gold, Lyric, Paterson.
Arthur B. Smith, Fenwick, Salem.
Alex Fredericks, Liberty, Camden.
Joseph Hern, Opera House, Newark.
Jos. Seider, New Amsterdam, Newark.

NEBRASKA

Archer Kim;. King's Amusement String,

Pawnee City.
J. I. Hostettler, Chain Theatres, Lincoln.
A. R. Parmer, Alhambra, Omaha.
J. E. Krik, Grand, Omaha.
Harry A. Goldberg, Sun, Omaha.

H. F. Kennedy, Lyric, Broken Bow.
Sam Epstin, Bessee, Omaha.

Geo. McArdle, Benalto Theatre, Omaha.
Walter Creal, Suburban, Omaha.
James Harms, Apollo Theatre, Omaha.

NEW YORK

E. R. Pehrend, Park Theatre, Corona,

Island, L. I.
Joseph M. Sidler, Pearl, Brooklyn.
W. H. Linton, Hippodrome, Utica.
Frank J. Koch, Lyndhurst, Rochester.
A. A. Fennyvessy, Rialto, Rochester.
Bernard Grob, U. S. Theatre, Valentine,

University. Manhattan, Bushman, New

York City.

William A. Callahan, Regent, Rochester.
A. A. Elliott, Playhouse. Hudson.
J. J. Kingston, Strand, Salamanca.

I. Irving Cohn, North Star Theatre, New-
York.

J. A. Colin, the Grand, Johnstown.
H. B. Franklin, Shea's Hippodrome, Buf-
falo.

Marcus Loew, Loew, Inc., New York City.
E. S. Cramer, North Park, Buffalo.
William E. Benton, Congress, Saratoga

Springs, Barcli, Schenectady.
S. Suckno, Albany Theatre, Albany.
Dave Cohen, Symphony, Binghampton.
Charles L. O'Reilly, Playhouse, New

York City.

W. J. MacFarlane, Liberty, Canandaigua.

Moses Silverman, Windsor, New York.

Herman Rochmil, Sheffield, Stone, Stad-
ium, Supreme, New Garden, Penn,
Brooklyn.

Morris Morotitz, New Atlantic, Brooklyn.
John Manheimer, Park Theatre, Brooklyn.
H. S. Manus, Cumberland, Brooklyn.
Charles H. Moses, Richmond Theatres,

New York City.
Sol Raives, Range, New York City.
Max Berglass, Glencove, Long Island.
S. H. Peyser, Empire, Fort Richmond, L. I.
Morris Needle, Lyric, New York.
W. S. Patterson, Sweetland, Mayville.
H. B. Dygart, Rialto, East Rochester.

H. J. Smith, Palace, Buffalo.

I. M. Saylers, Victoria, Rochester.
J. Greenstone, Empire, Rochester.

Mr. and Mrs. S. Schwartz, Oxford,

Brooklyn.
Samuel Sonin, Lincoln, Brooklyn.
S. I. Burn, Brooklyn.

NORTH CAROLINA

If. B. Varner, Lyric, Lexington.
Roland G. Hill, Bijou, Greensboro.

NORTH DAKOTA
W. G. Hawks, Liberty Theatre, Fargo.
M. J. Cavanagh, Opera House, Jamestown.
A. Glasnapp, Cozy-Strand, Bowman.
Billy B. Watson, Strand, Grand Forks.
Phil W. Meyers, Strand and Arcade,
Minot.

R. A. Botts, Grand, Carrington.
Anion Viu.es, Opera House, Wahpcton.
G, E. Win<;rekne, Bismarck, Bismarck.
('. W. Irwin, G<-m, Windmcre.
R. B. WXSCH, Grand, Mohall.

OHIO

Henry H. Lustig, Waldorf, Camcrothon,

Cleveland, Cleveland.
M. G. Smith, East Auditorium, Toledo.
W. H. Price, Linwood Square, -N'orwalk.

H. E. Horwitz, Olympia and Cleveland,
Cleveland.

R. C. Steuve, Orpheum, Canton.

Dave L. Schumann, Denison Square,

Cleveland.
W. J. Slimm, Marquis, Cleveland.

I. W. McMahan, Lyric, Cincinnati.
M. S. Eine, Savoy, Cleveland.

S. H. Barck, Market Square Theatre,
Cleveland.

Ernest Schwartz, Milo Theatre, Cleve-
land.

S. F. Deutsch, Sun, Cleveland.

A. L. Freedman, Metropolitan, Cleveland.

P. C. Callays, Grand, Salem.

E. Mandlebaum, Dome Theatre, Cleveland.

C. A. Barbian, Waldorf, Akron.

M. B. Horowitz, Fountain, Cleveland.

S. H. Bradley, Southern, Cleveland.

Sidney Seidman, Jewel, Cleveland.

S. N. Lighter, Boulevard, Cleveland.

OKLAHOMA

Harry Castle, Palace and Majestic, Tulsa.
L. W. Brophy, Yale, Muskogee.

PENNSYLVANIA

Toseph M. Shverha. Rialto, Lewiston.

John H. Cook, Arcadia, Reading.

Geo. P. Aarons, Dreamland, Philadelphia.

H. J. Sched, Colonial, Reading.

C. E. Gable, Strand Theatre Corp., Sharon.

John S. Evans, Dreamland, Philadelphia.

P. A. Mansfield, Western Pa. Amusement

Co., Pittsburgh.
Samuel Steifle, Roxboro, Philadelphia.
C. F. Hopkins, Victoria, Harrisburg.
Gladys M. Miller, Tioga, Philadelphia.
Jean Frizlen, Drury, Philadelphia.
David Bavrist, Eureka, Philadelphia.
J. R. Cadoret, Capitol, Wilkesbarre.
M. J. O'Toole, Regent, Scranton.
M. E. Commerfort, Strand, Scranton.
H. Goldberg, Western Pa. Amusement Co.,

Pittsburgh.

M. Stiefel, Stiefel Am. Ent. Co., Pitts-
burgh.

M. W. Breuner, Pastime, Philadelphia.
C. H. Goodwin, Eureka. Philadelphia.

C. Stamper, Frankfort, Philadelphia.

A. J. Fischer, Jr., Mammoth. Philadelphia.
Silas Blum, Montgomery, Philadelphia.
L. Pizor, New Phoenix, Philadelphia.
Mr. and Mrs. J. Courduff, Opera House,

Royersford.
J. W. Brady, Century, Philadelphia.
Jerome Caspar, Roland Clarke Enterprises,

Pittsburgh.

John Guthrie, Majestic Theatre, Grove
City.

D. A. Harris, Paris Amusement Co., Pitts-
burgh.

Cora Brady, Century, Philadelphia.

B. Wox, Royal, Keystone, Bellevue, Srtaf-
ford, Philadelphia.

George P. Aarons, Dreamland Theatre,
Philadelphia.

Stahl Bros., Amusement, Max Stall!, Ly-
ric. Rex, Capitol, Oil City.

C. M. Rapoport, Ideal, Philadelphia.

RHODE ISLAND

Edward M. Fay, Faye's Pastime, Provi-
dence.

W. G. Hartford, Imperial, Pawtucket.
SOUTH DAKOTA

M. W. Shove, Colonial, Watertown.

Chas. W. Gates, Strand, Aberdeen, S. D.

Leo Peterson, Iris, Belle lourchc.

Jos. J. Schuster, Cozy Theatre, Wagner.

C. F. Hanson, Lyric. Rcdlield.

F. L. Smith, Bijou, Huron.

TEXAS

E. T. Peter, Queen and Victoria, Cuero.
B. B. Peter, Queen, Cuero.

H. H. Hoke, Colonial. Taylor.
L. Santikos, Rialto, San Antonio.
.1 \mk> ( (J i ' i n n , Rialto. 1-11 Paso.
E. L. Byar, Lyric. Terril.
En Foy, Queen, Cuero.

UTAH

S. M. Stringham. Eko Theatre, Price.
H. E. Skinner, Alhambra Theatre, Odgen.

VERMONT

Mrs. Pauline K. Dodge, Town Hall, Mor-
risville, Vt.

WASHINGTON, D. C.

A. Julian Brylawski, Cosmos Theatre.
W. C. Murphy, Home Amusement Co.
J. D. Morgan, Crandall Theatre.
D. C. Crandall, Crandall Theatre.
Sidney B. Lust, Leader.
Maurice Davis, M. St. Theatre.
Joseph P. Morgan, Crandall Theatres.
Wm. C. Murphy, Princess Theatre.
Harry M. Crandall, Crandall's Theatres.

WEST VIRGINIA

F. C. Smoot, Smoot Amusement Co.,
Parkersburg.

M. A. Sybert, Park, Strand and Midway.

T. L. Kearse, Circuit of Theatres, Charles-
ton.

W. McNeil, Plaza, Charleston.

WISCONSIN

H. A. Schwahn, Grand, Unique, Orpheum,
Lyric, Eau Claire.

F. W. Kohnen, Grand, Unique, Orpheum,
Lyric, Eau Claire.

Fred Smith, Grand and Orpheum, Me-
nominee.

W. S. Smith, Grand and Orpheum, Me-
nominee.

H. C. Buchanan, Peoples Theatre, Supe-
rior.

Roy Cummings, Orpheum, Oshkosh.

A. I. Latts, Royal and Majestic Theatres,
Ashland.

D. F. Kelliher, Mount Horeb, (Opera
House).

G. Hamilton, Auditorium, (Colfax).
G. E. Miner, Unique, Rice Lake.

Z. J. Canar, Opera House, Mondovi.

G. A. Schochow, Bijou, Wausau.
Ernst Hoefer, Rex. Sheboygan.
Frank C. Buckley, Princess, Superior.
Mrs. M. W. Zimmerman, Umane, Cum-
berland.

P. W. Palmer, Rialto. Edgerton.

Mr. and Mrs. A. N. Storey, Grand,

Durand.
C. L. Roser, Baraboo, Wise.
Wm. Jacobs, Lexington, Milwaukee.

I. J. Craite, Majestic, Rice Lake.
Smith Bros., Orpheum, Menominee.
Fred C. Seegert, Regent Theatre, Milwau-
kee.

Louis Plate, Climax Theatre, Milwaukee.

S. Bauer. Atlas, Milwaukee.

Tom Foster, Star, Stanley.

Henry Goldman, Colonial and Grand,
Green Bay.

J. P. Adler, The Adler and Trio, Marsh-
field.

B. Latts, Royal, Ashland.

W. L. Ainsworth, Orpheum Theatre,
Fond du lac.

F. J. McWilliams, Grand Theatre, Madi-
son.

Jos. G. Rhode, Rhode Theatre, Kenosha.
A. P. Desermeaux, Strand, Madison.
Jack Silliman, Downer, Mirarmar, Astor

and Murray, Milwaukee.
Ray Pazik, Washington, Milwaukee.

F. E. Walcott, Majestic, Racine.

H. H. Burford, La Crosse Theatres Co., La
Crosse.

At Bartlet, Empire, Milwaukee.
A. L. Rodarge, Majestic, Wausau.
Owen McKivett, Bijou Theatre, Racine.
A. J. Cooper, Revere, Strand, Casino, La
Crosse.

Hammer & CONWAY, Auditorium, Colfax.
W. Risiikrg, Iris. Whitehall.
P. M. Paulson, Iris, Whitehall.
J. C. Heywood, Lyric, Amery.
Otto Bell, Sparta, Bell,
John Konz, Opera House, Osseo.
II. Hamilton, Marinuka Theatre, Gales-
ville.

A. 1". Baker, Electric, Joplin.

G. Dullard, Columbia, Sheboygan.

WYOMING

Earl Nye, Atlas and Amuse Theatres,
Cheyenne.

July 16. 1921

EXHIBITORS HERALD

Sentiment of Legislature in
Georgia Opposes Censorship

Editor Reassures Industry That Introdustion of
Regulatory Measure at This Season
Is Extremely Doubtful

Georgia is in no danger from censorship.

This became apparent from an article written by Marion Kendrick of
the Atlanta Constitution, who is a recognized authority on subjects pertaining
to the Georgia legislature. Mr. Kendrick writes :

Members Would Make Determined Fight

"The sentiment of both houses of the general assembly is almost unani-
mous against the creation of such a board. While there has been some dis-
cussion of a measure providing censorship its introduction is doubtful. Should
the bill be introduced, however, a number of members have expressed their
determination to fight its passage."

Do the Farmers
Patronize You?

This is the question a small town
theatre owner asks of his fellow
exhibitors who operate playhouses
in towns of 2,500 and under.

Farmers patronize his theatre so
well that he is able to keep open
six nights a week through the
warm weather. With good roads
and good weather, the automobile
extends his drawing territory for
miles in every direction.

In the "Money Making Ideas"
department of next week's "Ex-
hibitors Herald," he will tell you
how he interests the farmers and
how he keeps them interested. It
is worth watching for!

Plan Merger in
St. Louis, Rumor

(From Staff Correspondent)

ST. LOUIS, MO., July 6.— A merger
of the fourteen Famous Players-Lasky
theatres here and the eight Skouras
houses is persistently rumored in film
circles. Strengthening the report was
the departure for New York yesterday
of Skouras brothers.

Such a consolidation would mean that
all first-run houses here would come
under the control of one organization.

Sennett Has Sufficient
Product to Close Plant
Through Summer Period

Announcement is made at the Mack
Sennett studios that there will be no
shooting on the big Edendale plant dur-
ing July and August except such as may
be required to finish "Molly O," and the
two-reel Ben Turpin special, now near-
ing their cutting stages, the former being
directed by F. Richard Jones and the
latter by Roy Del Ruth.

With these finished and ready for pub-
lication by Associated Producers, Studio
Manager John A. Waldron says that a
normal supply of Sennett product will
be at the disposal of the country's ex-
hibitors even though nothing more is
made until September, which, he says,
probably will be the case and the studio
with regard to its picture-making activi-
ties will be closed.

Several of the Sennett players have
been loaned to other producers.

Thomas Walsh Will

Produce in Europe

Thomas B. Walsh announces that he
will leave for Europe in July to produce
"The Wings of Society." the story of
which was written by Director Walsh.
Mr. Walsh has just completed ""Shams
of Society" for R-C Pictures Corpora-
tion.

The picture to be produced in Europe
at Monte Carlo. Nice, the Riviera. Paris
and London. It is a sociological drama.

Mr. Kendrick's statement is significant
in view of the recent refusal of Governor
Hyde of Missouri to recommend enact-
ment of censorship legislation at the
special session of the legislature in that
state despite the resolutions passed by
the Committee of Fifty.

Sentiment is Anti-Reform

With Governor Hardwick of Georgia a
close friend of the industry and with
Governors Hyde's refusal to recommend
censorship legislation it would seem that
there is a growing sentiment throughout
the country against the reform element.

In making his prediction Mr. Kendrick
was commenting upon the presence in
Atlanta of Miss Louise Connolly of the
National Board of Review. In an ad-
dress before the Atlanta Woman's Club
she explained the attitude of the National
Board of Review toward the censoring
of pictures. It is the purpose of the
body she represents, she stated to elimi-
nate only those pictures which would
hurt the community.

Talks on Juvenile Films

She expressed an opinion that children
under the age of 10 years should be
restrained from attending the motion
picture show and that boys and girls
between the ages of 10 and 16 should see
only those pictures which had been
selected as suitable for them. It is the
aim of the board, the speaker said, to
maintain the art of pictures in the

broadest sense possible, but to guard
against the law-breakers who break into
any field.

Valentino Will Star

In Melford Picture

( Special to Exhibitors Herald )

LOS AXGELES. July 5.— Production
started today on George Melford's new
Paramount production, "The Sheik."
Rudolph Valentino, whose work in "The
Four Horsemen of the Apocalypse" won
universal praise, will star in the latest
Melford picture.

The story is by S. M. Hull, with the
screen adaptation by Monte Katterjohn.

Grampp to Manage

New Peatle Theatre

(Special to Exhibitors Herald)

KEWANEE. ILL., July 5.— The
beautiful new theatre being erected here
by William Peatle will be under the
management of H. E. Grampp of Rock-
ford. The house will seat 900.

Saengers Lower Price

(Special to Exhibitor* Herald)

HELENA. ARK.. July 6.— Admission
prices have been decreased at the Jewel
theatre, owned by Saenger Amusement
Company.

"What SxkibitoYS
are saying about

"EXHIBITORS HERALD is some magazine. I couldn't get along with-
out it." — W . F. Morris, manager, Amusu theatre, Crover, Colo.

"Enclosed find my subscription for EXHIBITORS Herald. I just had
to subscribe. 'What the Picture Did for Me' is a great help for the small town
exhibitor, who can't see what he is buying and consequently has to buy a cat
in a bag. It helps wonderfully." — O. /. Shealey, manager. Casino theatre,
Clinton, S. C.

"We desire to commend you for the fearless stand you have taken in
regard to the various ills of the business. We consider EXHIBITORS Herald
second to none in the field." — R. L. Hensler, manager. Bijou theatre, Carroll-
ton, III

EXHIBITORS HERALD

July 16, 1921

A Quarter of a Century in the
Motion Picture Industry

July Is the Twenty -fifth Anniversary of Charles Urban' s
Association With Film Enterprises

TWENTY-FIVE years in the motion picture industry.
Such a statement in reference to any other industry would not be
unusual. But the comparative youth of the motion picture in-
dustry not only makes it significant but gives rise to the question: "Who
are the men who have spent a quarter of a century in developing the art
of the photoplay?"

JULY of this year marks the twenty-
fifth anniversary of Charles Urban's
association with motion picture enter-
prises. Mr. Urban's work in the indus-
try has not been in connection with the
production of dramatic subjects, but in
the development of the motion picture
as a means of instruction.

Mr. Urban states that he is glad that
he has put all the emphasis on the edu-
cational phase of the industry. "Even
now," he says, "the theatres are seeing
the necessity of educational pictures.
Very shortly the educational picture will
be paramount.

* * *

"Twenty-five years is not a long time
to wait. I'm surprised it came so soon."

Most of Mr. Urban's working life up
to 1921 was spent in England, though he
made seventy-nine round trips between
London and New York. He went to
London in 1896 on a three months' trial
trip to handle the agency for Edison
pictures. That three months' trial de-
veloped into a stay of twenty-one years.

Born in Cincinnati, Mr. Urban's first
job was in a bookshop at $1.50 a week.
In time he became a book agent and
he tells with great glee how he started
off to fortune som years later when in
Chicago he sold Marshall Field a de
luxe edition of "The Stage and Its
Stars," a $125 sale.

Subsequently, Mr. Urban went into
the stationary business in Detroit, then
the typewriter business, then the phono-
graph (dictaphone) business and about
that time came along news of the
wonderful new invention of motion pic-
tures. Those were the days of the
nickel-in-the-slot machines. He ob-
tained the Michigan agency for Edison
pictures and did so well that the offer
came for him to go to London.

There were only two kinds of pictures
in those days— French pictures made by
Lumiere and American pictures made
by Edison. The English wanted to see
English pictures. So Mr. Urban de-
veloped the Urban camera, what is said
to be the forerunnner of all the cameras
used today. Lumiere and Edison would
not sell their cameras.

* » *

In the same way he developed the
Urban Bioscope, a projector that was
largely used during the first eight years
in Europe and the basis, it is claimed,
of all projectors used today.

It was in 1898 that he took the first
instructive picture ever made. The sub-
ject was an English training ship off
Portsmouth. Since then he has made
thousands of educational subjects. He
ha9 accumulated a library of film which
it is said is not even approached by any
other in the world. It is the basis of
"The Living Book of KnowledRC." which
is the film encyclopedia of the world,
now in process of editing. Every sub-
ject capable of being illustrated by
photography is in that library.

Mr. Urban sums up the results that
he considers of value of his long resi-
dence in London in two broad strokes.
They are:

1. The accumulation of his great
library of film which he is now editing
into its final form.

2. The development of Kinemacolor.

The story of Kinemacolor is a ro-
mance in itself. It is a story of an epic
fight: first the fight of the experimenters,
then the fight against the vultures, for
when after many years it became a com-
mercial success, the attacks on his
patents began. He had then many ex-
pensive lawsuits on his hands, but withal,
Kinemacolor, he says, netted him more
than $1,400,000. It was shown all over
the world and a sample of its success
wa; a consecutive twenty-seven months'
run at the Scala theatre in Londan at
prices of $2.50.

* * *

Mr. Urban's pride in Kinemacolor is
intense, though he realizes it had grave
faults. The main fault was what was
called "fringing," a shooting of color
Hashes all over the screen. So when it
was still at the height of its commercial
success just before the war, Mr. Urban
decided to correct those faults of process
and rid himself of all the suits at law.
He did it by developing Kinekrom.

A year will be necessary to manu-
facture the special projection machines
needed for color films. These machines,
known as Duplex Color Projectors, will
also run films in monotone or black and
white.

Admission Taxes Drop
$250,000 During May

(Washington Bureau, Exhibitors Herald)

WASHINGTON, D. Q, July 5. — A
falling off of more than a quarter-million
dollars in admission taxes during May
has just been reported by the commis-
sioner of internal revenue, collections
during the month totaling $7,152,375, as
compared with $7,415,568 in April. At
that, however, the month's collections
were some $529,000 ahead of those of
May of last year, this tax being one of
the very few to show increases over 1920.

Collections from the film tax in May
were $442,016, as compared with $419,-
177 in April, while $16,960 was collected
from the seating tax, against $20,274 in
April.

Film Board of Trade
Will Change Its Name

(From Staff Correspondent)

ST. LOUIS, MO., July 5.— The St.
Louis Film Board of Trade will decide
on several important changes to the con-
stitution and by-laws at a forthcoming
meeting. Among other things it is pro-
posed to change the name to the St.
Louis F. I. L. M. Club.

Another amendment providing for the
establishment of a grievance committee
composed of three exchange managers
and two exhibitors will be considered.
Also the question of establishing a
credit bureau.

McManus Has St. Louis
Branch of Paramount

(From Staff Correspondent)

ST. LOUIS, MO., July 5.— R. J. Mc-
Manus has been made St. Louis man-
ager for Paramount, succeeding Gerald
Akers, who has been appointed assistant
general sales manager for Paramount.
John Koenig has been made general
office manager.

Paramount Drive Will
Be Called Lasky Week

(Special to Exhibitors Herald)

NEW YORK, July 5.— National Para-
mount week, September 4 to 10, will be
known this year as Lasky Week, in honor
of Jesse L. Lasky, vice-president of
Famous Players-Lasky Corporation.

Spyros Skouras Weds

(From Staff Correspondent)

ST. LOUIS, MO., July .5.— Spyros
Skouras, president of Skouras Brothers
Enterprises, Missouri Association First
National franchise holders, and owner of
the New Grand Central. New Capitol,
West End Lyric and other leading the-
atres, was married recently to Miss
Saroula Briuglia, daughter of Mr. and
Mrs. Anthony Briuglia, 5915A Etzel ave-
nue. Following a honeymoon in the
East the couple will be at home in
August at their home, 6633 University
drive, University City.

CHARI.F.S URBAN

Pirtle Buys 2 Houses

(Special to Exhibitors Herald)

JERSEY VI LLE, ILL., July 5.— S. E.
Pirtle has purchased the Bijou theatre at
Carrollton and the Cozy at Bushncll.
With the acquisition of these two
modern houses Mr. Pirtle increases his
chain to five theatres. He also is build-
ing a new playhouse here.

Tulv 16. 1921

EXHIBITORS HERALD

Paramount Plans 25 Per Cent
Saving in Its Production Costs

Lasky Says Economy
Program Will Cut
Abnormal Salaries

A Do Away With
All E xtravagance
By JESSE L. LASKY

(V ice-President of Famous Players-Lasky
Corporation, zvho is now at the com-
pany's studios on the West Coast.)

""PHE day for a complete "show-down" in
, the motion picture industry has arrived.
Abnormal and exorbitant salaries, needless
and wasteful extravagance, sc-called "bank-
ers' hours" and all the various illogical and
unbusinesslike methods that have obtained
to a greater, or lesser degree, in the motion
picture business, and for which it has been
more or less justly criticised, must come to
an abrupt end. We must regard the pres-
ent moment as the most critical that the
film industry has faced during its exist-
ence.

So far as Famous Players-Lasky Corpo-
ration is concerned, and I am satisfied that
the same will apply to other leading produc-
ing companies, there will be no more ex-
travagance in production, no more abnormal
salaries, and employees of the company will
be expected to give value received in every
department.

* * *

This means longer hours and great appli-
cation wherever there has been a tendency
to waste time and energy. The present
condition is the inevitable outcome of the
mistaken assumption on the part of many
engaged in the making of pictures that the
bonanza period wculd last indefinitely.

It is no longer a matter for future dis-
cussion and problematical action. Whatever
is done must be done now and a concerted
effort which promises to save the situation
and restore production to a normal basis
is now under way. Its success will depend
upon the earnest support of even' individ-
ual and organization concerned in or de-
pendent upon the film industry.

I mean by this not mere words, but ac-
tion, not half-hearted promises but thor-
ough cooperation from those who are
associated in organizations such as the di-
rectors' and the producers' associations.
Screen Writers' Guild. Actors Equity Asso-
ciation and the organizations of cameramen,
assistant directors and others.

Famous Players-Lasky Corporation is not
a lone in seeing the necessity and acting upon
it. Before I left New York City I had con-
ference with Richard A. Rowland and Mar-
cus Lcew of Metro. Samuel Goldwyn of
Goldwyn Pictures and others. Metro. I am
given to understand, is putting into effect a
policy of saving in production costs and this
will be followed by Goldwyn and others
who are making pictures on a large scale.

While the exhibitors of America face a
condition which renders it imperative that
rentals be reduced, it is obvious that this
reduction can come only as the result of a
complete readjustment in the producing end
which will insure a saving of at least 25 per

MOVEMENT TO REDUCE RENTALS

(Excerpts from Jesse L. Lasky's announcement of Famous Players-
Lasky' s program of economy.).

"While the exhibitors face a condition which renders it imperative that
rentals be reduced, it is obvious that this reduction can come only as a result
of a complete readjustment in production which will insure a saving of at
least 25 per cent."

"Abnormal and exorbitant salaries, needless and wasteful extravagance,
so-called 'bankers' hours' must come to an abrupt end."

"A concerted effort which promises to save the situation and restore
production to a normal basis is now under way."

"Metro, I understand, is putting into effect a policy of saving in pro-
duction costs and this will be followed by Goldwyn and others who are
making pictures on a large scale.

"Famous Players-Lasky has closed its Long Island studio for a period in
order to concentrate the productional activity in Hollywood."

cent, for nothing less, it is conceded, will
save the industry at this critical period.

I feel that this situation concerns Los
Angeles more vitally than any other dis-
trict in the United States, and when I speak
of the necessity of support, I include in this
the tradesmen and all business and social
bodies, which have it in their power to help
us to effect the necessary saving.

Famous Players-Lasky Corporation has
closed its Long Island studio, a $2,000,000
plant, for a period of time, in order to con-
centrate the productional activity in Holly-
wood. Bear in mind that this Eastern
studio is fully capable of caring for all
Paramount pictures and it is obvious that
unless our plan for the development of the
industry in Los Angeles meets with suc-
cess, it will be natural to return to the
Eastern seaboard where there are greater
resources and more talent available and
where we wculd be in closer touch with the
Home offices and the centers of adminis-
tration and distribution. -

First, however, we are going to try out
the plan here and I cannot too strongly em-
phasize what this means to Los Angeles and
its environs. Perhaps the best way to make
this apparent would be to ask the people of
Southern California to consider what it
would mean to them, and to business gen-
erally, if they were to lose the motion pic-
ture industry-

* * *

However. I have absolute confidence that
we will be given the necessary support and
upon that confidence is based the action that
is to be immediately taken by our company
in bringing all its production units in this
country to Hollywood, so that there will be
seventeen companies working continuously
at the two studios, including the following
production units: Cecil B. DeMille. Wil-
liam DeMille. George Melford, John Rob-
ertson. Gloria Swanson. Wallace Reid, Betty
Compson. Roscoe ('Fatty') Arbuckle.
Thomas Meighan, Ethel Clayton, Jack Holt,
Agnes Ayres. and. as the result of consul-
tation with Morris Kohn. President ci Real-
art. Conftance Binney. who will arrive
shortly, and the other stars of Realart pic-
tures,'May McAvoy. Bebe Daniels. Wanda
Hawlev and Mary Miles Minter.

We will encourage Eastern actors and
directors to come here to build up the
colony.

Let me impress this fact — that, despite
the plan of economy, there will be no less-
ening in the standard of quality for our
product.

I think that I have said enough to prove
that it is now largely up to the people of
Southern California as well as to the mem-
bers ct the industry which includes every
branch, to give that loyal and efficient sup-
port which will enable us to carry out our
plans as I have briefly outlined them.

"Daily meetings are to be held at the
Lasky studio by the executives, including
Charles Eyton. general manager: Victor
H. Clarke, special representative of the
production department: Fred Kiev, studio
manager, and myself, at which ways and
means will be discussed and plans for-
mulated for carrying out the necessary
changes."

Selznick Teams Meet

On Diamond July 30

(Special to Exhibitors Herald)

NEW YORK. July 5.— Two baseball
teams representing the production and
distribution departments of Selznick
Pictures Corporation will play their
second annual game on July 30. Myron
Selznick is in charge of the production
team which has in its membership Con-
way Tearle and Eugene O'Brien.
Charles Pettijohn is leader of the dis-
tribution team.

President Lewis J. Selznick will pitch
the first ball.

"Cabiria" In Revival

Showing at Strand

(Special to Exhibitors Herald)

NEW YORK. July 5.— The Strand
theatre this week is showing "Cabiria,"
the Italian production which met with
such success seven years ago. Its re-
vival at this time has met with favor.
The picture is an adaptation of Gabrielle
D'Annunzio's scenario.

EXHIBITORS HERALD

July 16, 1921

Tom Mix, the popular Fox star, with his wife (left) and mother- Winifred Westover, leading woman for Conway Tearle, in
in-law, Eugenie Ford, in Chicago. Selznick pictures, being introduced to Jack Dempsey by

"Philadelphia" Jack O'Brien.

Reading from left to right, Sam Edwards, San Francisco manager of First

National Exchange; Lon Chancy, appearing in "Bits of Life," and Mar- Robertson-Cole's new 13-story office building

shall Neilan, diiector, on the S. S. Yale, where several scenes were made at 48th street and Seventh Ave., New York

for the Neilan production. City. R-C Pictures occupies the tenth floor.

July 16, 1921

EXHIBITORS HERALD

Rupert Hughes to "Write Titles

For Public Rights League Film

Neilan Begins Production
on Picture to Be Used
m Combatting Reform
M ovement Throughout
trie Country

Rupert Hughes, noted Ameri-
can writer whose contributions to
the screen have met with genuine
public favor, will assist in writing
the titles for the PUBLIC
RIGHTS LEAGUE picture which
Marshall Neilan is producing.

Through the courtesy of Gold-
wyn Mr. Hughes is able to lent*
material aid to the exhibitors of
the country in "swatting the re-
former." The Hughes subtitles
have been a distinguishing mark
in his Goldwyn productions. Al-
though written in a humorous
vein these titles convey worth-
while and logical thoughts, a fact
which will be of inestimable value
in the LEAGUE subject.

With two distinguished men,
Mr. Neilan and Mr. Hughes, giv-
ing their hearty cooperation in
this movement the members of
the LEAGUE are assured of a
picture which will present a con-
vincing argument against censor-
ship while giving patrons of the
theatre a high grade of entertain-
ment.

Mr. Neilan has placed the sub-
ject in production. While the
producer has not yet announced
his cast a previous statement
from him was to the effect that
he was negotiating with several
prominent players. The hundreds
of exhibitors who have played
Neilan pictures know of his abil-
ity in choosing casts which seem
ideal.

The hundreds of exhibitors

RUPERT HUGHES

who have become members of the
LEAGUE will have in the Neilan
picture a sure weapon for defense
against any reformers who at-
tempt to destroy their business.
A message conveyed to the pub-
lic on the screen carries with it
a punch which the spoken word
lacks.

Mr. Neilan and Mr. Hughes
have realized the opportunity af-
forded to serve both the exhibitor
and the industry in the fight for
a free screen. By becoming a

member of the LEAGUE the ex-
hibitor avails himself of the same
opportunity.

A Neilan picture, with sub-
titles by Rupert Hughes, is a
bccst to any program. In past
summers the slogan has been
"swat a fly." This summer and
hereafter it should be "swat a
reformer." Both the fly and the
reformer serve no good purpose.

Now is the time to join the
LEAGUE, play the Neilan pic-
ture and "swat the reformer."

EXHIBITORS HERALD

July 16, 1921

Figfhtmgf for a Free Screen

The following names have been added during the past week to the membership of the PUBLIC
RIGHTS LEAGUE. Next week the entire membership will be published.

Your name on the membership roll shows your keen interest in the industry's fight for freedom.
If your name is not in the list published next week your brother exhibitors will wonder why you are
not cooperating with them in this movement.

Send in a signed pledge card today. Your only obligation is to disseminate LEAGUE propaganda.

AARON, H. M., Crystal theatre, Chicago, 111.
ADAMS & ANGLETON, Novelty theatre, Forgan,
Okla.

ALBERTS, WALTER, Eagle theatre, Baltimore, Md.
ALLEX, F. A., Brodie theatre, Baltimore, Md.
ANDREAE, A. C, Caton theatre, Catonsville, Md.

BAKER, R. Cv, Baker's Electric theatre, McCune,
Kans.

BALSLY, L. D., Wichita theatre, Wichita, Kans.
BERGER, M. A. & E. C, Star theatre, Baltimore, Md.
BEVERS, C. S., Dreamland theatre, Lakeview, Texas.
BLAUFA, PAUL, 2010 Seventh Ave., New York City.
BLUMBERG, JOS., Northwestern theatre, Baltimore,

Md.

BRANN, D. W., Superha theatre, Baltimore, Md.
BRUNER, J. P., Liberty theatre, Lawrenceburg, Ind.

CLUSTER, MAX, Cluster, Liberty and Family thea-
tres, Baltimore, Md.

COOLEY, W. W., Gem theatre. Silverton, Ore.

COOPER, R. J., Opera House, Kirbyville, Texas.

CRYSTAL THEATRE, Baltimore, Md.

CUNNINGHAM, JOHN A., Select Pictures, Washing-
ton, D. C.

DEGENHARDT, E. J., Princess theatre. Mendota, 111.

DEHOFF, LOUIS A., New Century, Garden, Park-
way, and Peabody, Baltimore. Md.

DORBANDT, ED., Dixie, Dorbandt's theatres, Athens,
Texas.

HELFER, MRS. W. H., Itasca theatre, Alice, Texas.
HOFFMAN, WALTER S., Amusea theatre, Ellicott
City, Md.

HOLMES, F. T., Baltimore theatre, Baltimore, Md.
HUTCHINGS, E., Pictorial theatre, Baltimore, Md.

JACOBS, G. W., Goldfeld theatre, Baltimore, Md.
JENKINSON, G. H, Victor theatre, Minocqua, Wis.

KAHN, H. E., Waverly theatre, Baltimore, Md.
KIERNEN, ALEX., Fayette theatre, Baltimore, Md.

LEVEE, RAY H.( New Gem theatre, Baltimore, Md.
LEMI, IRVIN, Realart Pictures Corp., Baltimore, Md.

McCURDY, E. B., Eureka theatre, Baltimore, Md.
MAGEE, W. C. B., Echo theatre, Des Plaines, 111.
MANGER, H. B., 5354 Waterman Ave., Saint Louis,

Mo.

MARHEAD, H. P., Mozart Air Dome, Baltimore, Md.
MISHKIND, HARRY, Glove Film Service, Baltimore,

Md.

MORSTEIN H , Queen theatre, Baltimore, Md.
MORRIS, W. F., Amusu theatre, Grover, Colo.

NOLTE, CHARLES E, Belmar theatre, Baltimore,

.Md.

EASTER, GEO. C, Independent Film & Supply Co.,
Baltimore, Md.

ELI AS, S. H., Palm theatre, Mound City, 111.
ERWIN, F. A., Dorie theatre, Barnes, Kans.

FAIRFIELD, L. D., Legion theatre, Wakonda, S. D.
FELDSTEIN, S., W. W. Hodkinson Corp., Washing-
ton, D. C.

FIELDS, C. C, Fremont theatre, Baltimore, Md.
FILIZOLA, D., Theaterette theatre. Fort Scott, Kans.
FLAKE, E. M, Lincoln theatre, Baltimore, Md.
FLEISHER, N. P., 420 E. Lexington St., Baltimore,

Md.

FOSTER, C. A., Tex theatre. Carthage, Texas.

GOODWIN, J, Ideal theatre. Baltimore, Md.
H

HALES, C, Lyric theatre, Orange Citv, Iowa.
HAEFELE, N. C, 412 E. Lexington St., Baltimore, Md.
HALL ROYSTON B., Ek-ktrir theatre. Baltimore, Md.
HAWKINS, JOHN W., Hawkins' Air Dome, Balti-
more. Md.

PALMORE & HOMAND, 420 E. Lexington St., Bal-
timore, Md.

PARKHURST, R. M., Empire theatre, Harrisburg,
Ark.

PAUL, MRS. M., Bijou theatre, Marysville, Wash.

POWELL, J. B., Palace theatre, Ashland, O.

PRICE, ARTHUR, Blue Mouse theatre, Baltimore,

Md.

RABINOWITZ, B, Fairmount and Novelty theatres,
Baltimore, Md.

RUBIN, L. P., Fairmount and Novelty theatres, Balti-
more, Md.

RUBENSTEIN, R. L., Postum theatre, Baltimore, Md.
RUNYON, C. A., Runyon theatre. Bigheart, Okla.

SLEPKA, ANTON, fewel theatre, Okemah. Okla.
SCHERR, OSCAR M., Gilmore theatre, Baltimore,

Md.

SCHLICHTER, LOUIS, Budge & Edmondson thea-
tres, Baltimore, Md

SMITH, C. H., Electric theatre, Morning Sun, Iowa.
SOLAX THEATRE, 1204 W. Baltimore St., Baltimore,

Md.

STEPHENS. W. T.. Rex theatre, Stobey, Mont.
STUMPF, WILLIAM E., New theatre, Baltimore, Md.
SZYMANOWSKI, R., Curtis theatre, Curtis Bay, Md,

July 16, 1921

EXHIBITORS HERALD

Carrying Message of Freedom

To Millions of Picture Fans

Published on this page are com-
mendations from exhibitors and
brief accounts of what other the-
atre men are doing to further the
PUBLIC RIGHTS LEAGUE
campaign.

The "Advertiser & Graphic,"
published by Alf E. Olsen of Burk-
burnett, Tex., is conducting the
LEAGUE campaign weekly in his
newspaper under the caption "The
Rest of Us vs. the Blue Laws."
Each week he publishes the slide
editorial, frequently adding his
own observations on the censorship
and blue law questions. Mr. Olsen
is to be congratulated for render-
ing this service to the exhibitors of
Burkburnett.

F. G. Roberts, owner of the
Wenoka theatre, Wenoka, Okla.,
offers a suggestion which can be
capitalized by theatre men. He
says :

"After many years'
experience as a small
exhibitor I firmly be-
lieve that opinions from
prominent clergymen,
put properly before the
people, will do more to
clarify the present situa-
tion than anything that
can be done."

Think this over. It is worth
trying.

Fred S. Meyer of the Palace the-
tre, Hamilton, O., who has been ac-
tive in conducting the LEAGUE cam-
paign effected a July 4 tieup in his
program for the week of July 3.
Read his editorial:

"The day on which the constitu-
tion of this country was signed is

Read What Theatre Men
Are Do 1 n g and What
They Are Saying About
ru 1 g h t s League

here again. It was on the Fourth of
July that our forefathers signed the
Declaration of Independence, an act
that granted us free speech, the free-

Here's Suggestion
For Making Slides

Margaret L. Campbell of
Gem theatre, Melbourne,
Fla., has offered the follow-
ing suggestion for making
PUBLIC RIGHTS
LEAGUE slides:

"For making slides in a
hurry use Joseph Gillett's
Lithographic Crow Quill
pen No. 2 and the best
India ink. You can write
or print anything on the
glass with this and it dries
very quickly. Just take old
slides and see that the glass
is quite clean. Be sure that
there is no grease on it. We
prefer this method to the
gelatine slides."

Any other worthy sug-
gestions that exhibitors
may have will be conveyed
through these columns to
other members of the
LEAGUE.

dom of the press and freedom of re-
ligion. There is no doubt in our mind
but that had they existed in those
times, motion pictures would have
been included, along with the press,
etc.

"As we observe July the Fourth in
1921, the thought struck us — pardon
our curiosity — how a man like Wilbur
F. Crafts must feel on Independence
day. No doubt you recall his visit to
Cincinnati, also how he expressed
himself about censorship for motion

pictures. If W. F. had his way we'd
celebrate the Fourth in sack and
ashes.

"A good many years ago Pathe
produced a most wonderful hand-
colored photoplay called "The Life
of Our Savior." This production will
be re-edited and again put on the
market under the new title "Behold
the Man." And on this day, the
Fourth of July, we dedicate this title
to the worthy (?) Mr. Crafts. Our
declaration on this day is the same
as that of our forefathers, namely a
CRY FOR INDEPENDENCE— FOR
THE FREEDOM OF THE SCREEN."

Mr. Meyer's use of the LEAGUE
slides has been applauded by his
patrons.

S. I. Thompson of the Cozy thea-
tre, Grey Eagle, Minn., is con-
vinced of the effectiveness of this
movement. He says :

"My show house is at your serv-
ice to help you in your fight to
maintain the freedom of the screen.
I wish you the best of luck in your
undertaking."

Another exhibitor who pledges
his co-operation in fighting the re-
formers, says :

"I certainly am glad to see sucli
splendid work being undertaken by
your fine organization against the
radical reformer. I certainly hope
this worthy campaign succeeds, and
I will accomplish all in my power
to assist it."

If every theatre man is as will-
ing to co-operate as Harvey B.
Manger of the O-Kay theatre, St.
Louis, writer of the letter, this
movement will succeed.

The Grand Opera House at
Rocky Ford, Colo., publishes "The
Movie Fan." Each week space is
devoted to the slide comment or to
brief editorials on the reform move-
ment. Every exhibitor publishes a
program. Why not use the pages
of the program to further the free-
dom of the screen as the Opera
House does?

EXHIBITORS HERALD

July 16, 1921

Don't Think
Your Work
Done When
You Have
Condemned
Reformers

This is copy for slide No. 11. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

The Motion Picture Theatre
Owners of America and state or-
ganizations have voted against cen-
sorship and blue laws.

The exhibitors of the country are
opposed to the reformers who are
attempting to burden the industry
with this destructive legislation.

But do not stop with "whereasing
and resolving" against them. Act
now. The PUBLIC RIGHTS
LEAGUE offers a concrete plan for
defeating those who would destroy
you.

The reformer condemns motion
pictures. But to further his cause
he goes to the people and enlists

their support. To counteract him
you must go direct to your patrons
with the true facts of the case.

As stated previously the exhibitor
organizations of the country have
condemned the reformer. The
PUBLIC RIGHTS LEAGUE offers
the members of these associations
as well as other theatre men a
means of conducting an effective

campaign against the intolerant
few.

Help your organization by edu-
cating your patrons so that when
the time comes to circulate petitions
your public will readily sign them.
Don't wait until the last minute and
then endeavor to whip the people
into line. They resent it and this
attitude may result in your defeat.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

CQ FrmiomLlJl ■ O

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Sign and mail to EXHIBITORS

HERALD. 417 South Dearborn Street.
Chicago You then will he enrolled as
a member t/ Me PUBLIC RIGHTS

LEAGUE.

Name
Theatre

City . . .

Clip Out!

ign

And Become
a Member of
League

Tuly 16, 1921

EXHIBITORS HERALD

Independents Organize with
Joe Brandt as First President

Producers and Distributors Form Association for
Protection of Their Interests— State
Bodies Also Will Be Created

(Special to Exhibitors Herald)

NEW YORK. July 5. — Organization of the Independent Producers and
Distributors Association will be completed at a meeting to be held tomorrow
night. At this time the standing committees of the association will be ap-
pointed and steps to further the plans of the organization will be taken.
Will Protect Interests of Independents

This organization of state right men was formed last week with the elec-
tion of Joe Brandt of C. B. C. Film Sales Corporation as president. The pur-
pose of affiliation is to protect the interests of the independent producer who
does not own or operate a national distributing system and the independent
distributor who does not own or operate a national exchange unit.

Measure Proposes

Tariff on Pictures

Bill Also Would Tax Films
Produced Abroad by
Americans

(Washington Bureau, Exhibitors Herald)

WASHINGTON, D. C, July 5.— Un-
exposed films are removed from the free
list and made dutiable at 20 per cent ad
valorem, under the new tariff bill in-
troduced in the house of representatives
by Congressman Fordney, chairman of
the ways and means committee, on June
29.

Has Other Provisions

Negatives and positives are made duti-
able at 30 per cent ad valorem, but it is
provided that upon the importation of
motion picture films or film negatives
taken from the United States and ex-
posed in a foreign country by an Ameri-
can producer operating temporarily
abroad in the course of production of a
picture 60 per cent or more of which is
made in the United States, the duty shall
be 25 per cent ad valorem.

The bill also contains a provision giv-
ing the president authority to negotiate
treaties for reciprocity with foreign na-
tions. In addition, however, he is given
power to retaliate against countries dis-
criminating against American products
by suspending duties in force under the
tariff law and substituting therefor duties
equal to the duties or exactions of such
countries against American goods.
Discrimination Not Permitted

Thus, should some foreign country
impose a discriminating tariff on Ameri-
can films, the president could suspend
the film duties provided by the bill and
impose instead duties equal to those of
the foreign country.

Provision also is made for the assess-
ment of duties upon the American valua-
tion of imported goods. Under a bill,
the term "value" would mean the price
at which, on the date of exportation from
the foreign country, similar goods of
•a|ES joj pajsyo Xpaj) 3J3M
American manufacture of production

Popularity of Picture
Necessitates Advance
Sale for Astor Show

(Special to Exhibitors Herald)

NEW YORK, July 5.— Tickets for the
Astor theatre where Goldwyn's "The
Old Nest" is playing twice daily have
been placed on sale four weeks in ad-
vance. The immediate approval of the
public and press has caused this demand,
according to Goldwyn.

Names Censor Chairman

(Special to Exhibitors Herald)

TOPEKA, KAN., July 5.— Governor
Allen has appointed Dwight T. Harris,
former newspaper man, chairman of the
state censorship board. This is the first
man on the board since 1917.

Donald Crisp's Father

Dies at London Home

Dr. James Crisp, father of Donald
Crisp, director of the Donald Crisp All-
British productions for Paramount, died
recently at his home at Ilford, London,
at the age of 90. Dr. Crisp held the
position of roval surgeon to the late King
Edward VII.

Operation of the association will be
under the supervision of a board of di-
rectors of twelve members. It was in-
tended at first to have only eight mem-
bers on the directorate, four distributors
and four producers, but it was decided
that by increasing the number of direc-
tors greater efficiency in operation could
be obtained.

Establish Headquarters

It is expected that state organizations
will be formed, each local to be repre-
sented in the national body. Head-
quarters of the association will be in the
Gotham National Bank building at Co-
lumbus Circle.

In addition to protecting their own
interests members of the association be-
lieve that they can function for the best
interests of the industry by eliminating
wild cat companies.

Other officers of the organization are:
First vice-president, Joseph I. Schnitzer
of Equity Pictures; second vice-presi-
dent, David Horsley. and treasurer, Lee
A. Ochs of Screenplays Productions,
Inc.

Name Eight Directors

Only eight members of the board of
directors have been appointed thus
far. They are in addition to the officers
Jesse J. Goldburg. J. Joseph Sameth,
S. J. Stebbins and William Alexander.

At the last meeting it was decided
that the entrance fee for the first six
months would be $100 with annual dues
of the same amount. After the first six
months the entrance fee will be in-
creased.

Members of Association

Members of the organization follow.
Fred C. Quimby. Fred C. Quimby, Inc.; Joe
Brandt, C. B. C. Film Sales Corporation;

Joseph I. Schnitzer, Equity Pictures Corpora-
tion; Harry J. Shepard, Kineto Company of
America; Max Roth of R. and R. Sales Cor-
poration; Victor B. Fischer, Associated Photo-
plays, Inc.; H. A. Klein, Candler Pictures; S. J.
Stebbins, Rialto Prod., Inc.; Jesse J. Goldburg,
Imperial Prod., Inc.; B. S. Barr, J. W. Film
Corporation; S. J. Rollo, Clark - Cornelius ; R. C
Cropper, Reelcraft; Lee A. Ochs, Screenplays
Prod., Inc.; William G. Smith, Fidelity Pic-
tures; Don Carlos Ellis, Harry Levey Service
Corporation; Ben Berk, Allied Distributors; J.
Joseph Sameth, Forward Film Distributors, Inc.;
Adolph N. Du Muhaut; Fred T. Roberts, Rain-
bow Film Corporation; Ivan Abramson, Graphic
Film; J. Weinberg, Canyon Pictures; Louis
Weiss, Adventure of Tarzan Serial Sales Cor-
poration; Herman F. Jans, Jans Pictures;
David Horsley; Sydney Ascher, Ascher Prod.;
Nat Levine, Plymouth Pictures, Inc.; Marion H.
Kohn, Marion H. Kohn Prod.; Matthias Radin,
Radin Pictures; William Smith and Edward
Klein, Corliss Pictures; William Alexander,
-Alexander Film Corporation, and Edward L.
Klein.

Club Women Assist

Kansas City Censor

(Special to Exhibitors Herald)

KANSAS CITY, MO., July 5.— The
Council of Women's Clubs are now as-
sisting Frank Goldman, Kansas City
motion picture censor, in reviewing the
pictures to be shown in the city. The
women claim that this aid insures
cleaner films for the cemmunity.

Ask Texas Censorship

(Special to Exhibitors Herald)

DENTON, TEX., July 5.— The City
Federation of Women's Clubs is circu-
lating a petition requesting Governor
Neff to present a motion picture censor-
ship bill to the legislature.

Western Advertisers Association

Endorses "Public Rights League'9

(Special to Exhibitors Herald)

LOS ANGELES, July 5.— Endorsement of the PUBLIC RIGHTS
LEAGUE was voted unanimously at the last regular meeting of the West-
ern Motion Picture Advertisers. In the resolution adopted the secretary
was instructed to frame a letter to the Theatre Owners Association of
Southern California suggesting that the organization join the LEAGUE
as a body and run slides in every member theatre.

John McCormick, Western representative of Associated First Na-
tional, announced that he would take up the matter with West Coast
Theatres, Inc., owners of some forty-five houses in and around Los An-
geles, and stated his belief that this organization would pledge itself to
use slides. Other expressions of co-operation were voiced.

EXHIBITORS HERALD

July 16, 1921

Past Year Brings Improvement
in Exchange Structures

Distributors Are Abandoning the Loft Buildings for One-
and Two-Story Quarters

SOFT buildings for housing film exchanges are becoming a thing of
the past.
Distributors have found that one and two-story structures are
more safe and serve their purpose to a greater advantage.

THIS is the gist of the annual report
of the fire prevention regulat.ons and
insurance committee of the Nat onal As-
sociation of the Motion Picture Industry.

In fourteen cities, twenty-one new and
four remodeled buildings have been oc-
cupied during the year by 111 exchanges,
an average of slightly over four ex-
changes to a building.

"During the past year, experience has
proven that the construction of loft
buildings for housing exchanges has not
worked out satisfactorily," says Chair-
man Jules E. Brulatour of the comm t-
tee, "and consequently plans have been
adopted in many cities to avoid having
the exchanges grouped in one structure.
* * *

"The erection of one and two-story ex-
change buildings argues strongly for the
safety of employees and provides lower
rentals by the elimination of overhead
expenses necessary in the operation of
big loft buildings, which require the use
of many elevators and attendants. We
believe it will tend also to reduce the
insurance hazard and rates.

"Inspection of exchanges throughout
the country indicate a general improve-

MONEY

W hich Have
Exhibitors to

By ALBERT WARREN

(Manager, Acme theatre, Aransas
Pass, Tex.)

Here are a few don'ts, I
have found to pay :

Don't show cheap pictures.
Stay away from them as if
they were the plague.

Don't boost your prices
every time you have a picture
above the ordinary. My prices
are 13 and 22 cents regardless
of the pictures. It pays.

Don't allow a few kids and
rough necks to run your show.
If they don't behave, fire them
out. A few times will be suf-
ficient.

By MRS. W. H. HELFER

(Manager, Itasca theatre, Alice,
Tex.)

I promised to let you know
how the free matinee I planned

ment in their housing and in the instal-
lation of additional fire prevention equip-
ment. In fact, these conditions have so
greatly improved that recently a high
official in one of the large insurance com-
panies sought our cooperation in obtain-
ing information w-hich might be used as
a basis toward the insuring of motion
picture film — and we hope also in a re-
duction in its rates."

* * *

The following exchange buildings
have been completed and occupied dur-
ing the year:

Atlanta — 2 new buildings housing 7
exchanges.

Buffalo — 2 new buildings housing 8 ex-
changes.

Chicago — 4 new buildings housing 9
exchanges and 1 remodeled housing 1 ex-
change.

Cincinnati — 1 remodeled housing 16
exchanges.

Cleveland — 1 new building housing 20
exchanges.

Dallas — 1 new building housing 2 ex-
changes.

Kansas City — 1 new building housing
1 exchange.

came along. It has been a big
advertising stunt for me. I in-
creased from less than 100 to
more than 300 in five Satur-
days. The trouble here is the
merchants are a set of sleepers
and fail to see how this would
benefit our city. They simply
will not co-operate with each
other in any way. The free
matinee, I figure, has been a
big thing for me. It has made
me some real cash and adver-
tised my house for many miles.
It has not been the success I
hoped it would, simply for the
cause I have given you. In ;i
wide awake town, I am confi-
dent it would be a big thing.

(Editor*! Note — Mrs. Ilclfcr announced
her plan in this column several weeks
ago. In brief, she sold blocks of tickets
to her Saturday matinee to merchants
at a price which permitted them to give
the tickets free to customers to at-
tract trade.)

Los Angeles — 2 new buildings housing
2 exchanges.

Montreal — 1 new building housing 18
exchanges.

New Haven — 1 new building housing
8 exchanges.

New Orleans — 1 new building housing
1 exchange and 2 remodeled housing 2
exchanges.

Portland — 1 new building housing 1
exchange.

San Francisco — 3 new buildings hous-
ing 8 exchanges.

Seattle — 1 new building housing 1 ex-
change.

New exchange buildings are now un-
der construction in Cleveland, Kansas
City, Los Angeles, Oklahoma City,
Portland, Milwaukee, Des Moines and
Minneapolis.

Negotiations are under way also for
the erection of still other exchange build-
ings in Washington, D. C, Indianapolis,
St. Louis, Omaha, Kansas City, Buffalo
and New York City.

Through an arrangement with East-
man Kodak Company Thomas H. Butler
has been assigned to the New York head-
quarters of the national association dur-
ing the year and has been in direct
charge of matters pertaining to the hous-
ing of exchanges throughout the coun-
try.

7 Die as Theatre

Collapses in Gale
at Barnesboro, Pa.

(Special to Exhibitors Herald)

JOHNSTOWN, PA., July 5.— Seven
are dead and seven are injured, three
seriously, in the collapse of the Grand
theatre building, a motion picture house,
in Barnesboro, a town of about 1,500
population in Cambria county.

Workmen were excavating in an ad-
joining lot and had gone below the bot-
tom of the theatre wall. Rain softened
the ground, and a heavy storm, accom-
panied by a high wind, completed the
disaster.

The theatre was filled when the fall-
ing of plaster and timbers brought the
warning. Most of the audience succeeded
in reaching the street before the crash
came.

Finkelstein and Ruben
Will Manage Universal
Branch at Minneapolis

An agreement has been signed be-
tween H. M. Berman, general manager
of Universal exchanges, and Finkelstein
& Ruben whereby the Universal branch
at Minneapolis comes under the manage-
ment of the F-R interests.

This move has been under discussion
for several weeks and necessitated sev-
eral trips of the theatre men to New York
and several of Mr. Berman to Minne-
apolis. The agreement was signed prior
to Mr. Laemmle's departure for Europe.

What's In a Name?

Loew Experimenting

(Special to Exhibitors Herald)

ST. LOUIS, MO., July 5.— Loew
managers believe in the power of sug-
gestion, especially in the summer time
when it is hot. To help their patrons
forget humidity and other things, the
name of the King's theatre has been
changed for the summer to the Kool
King's.

And it apparently is having the desired
effect.

MAKING IDEAS

Been Used Successfully by
Build Up Their Patronage

EXHIBITORS ADVERTISING

motion pictub^

Dog Days Dialogue

/ CEXE: Grande foyer of the
/\ Tivoli theatre, Chicago. Ex-
hibitors Jones and Smith on
business visit to city from adjacent
small cities in the Middle West en-
ter foyer from logc level and seat
selves on upholstered, summer-coz'-
cred divan. Reviczv passing pa-
trons for a fexv moments and re-
new conversation begun on train
which brought them to city:

"Xow if I had a theatre like

this "

"'Well, what would vou do with
it?"

"Boy, I'd do everything with it.
I'd make the world sit up and take
notice."

"I think it's pretty well handled
now, don't you?"

"Sure, but I've got a lot of ideas
I'd like to try out."

"Why not try them out in your
theatre?"

•'Too small. I couldn't get
enough people in to pay the
freight."

"Well, Smith, if you couldn't get
enough people into your theatre,
the chances are you couldn't get
enough into one like this either.
Theatres are pretty much alike.
The chief difference is in the man-
agement."

"Still want to argue, I see.''

"No. I don't want to argue. But
our ideas don't seem to jibe very
well. It seems that about the only
thing we can agree on is the weather
and that isn't noticeable in here."

"Well, I've been thinking oyer
what you said on the train coming
in, and I guess you were right in
most of your statements. I did pull
a few bonehead plays this season,
but I'm going to close the house
when I get back and start over
again in the fall."

"Glad you feel that way about it.
But why close the house? That
just makes it harder to get going
again."

"Not much harder. It will do
the people good to get a rest.
They're pretty well fed up on
movies anyway."

"You're probably right. They're
quite probably fed up on 'movies,'
just like people are in many places.

You ought to try them on motion
pictures."

"What's the difference?"

"The difference is just about the
same as the difference between the
Chicago Symphony Orchestra and
the street corner hurdy gurdy. The
price indicates the degree."

"I don't get you yet."

"Well, as long as you advertise
'movies' and run a 'movie' theatre
vou're going to get hurdy gurdy
results. As soon as you teach peo-
ple to expect motion pictures and
to appreciate motion pictures, you
can get Chicago Symphony Orches-
tra prices — and audiences."

"I see. You think I'm not prop-
erly 'sold' on my own game."

"As long as you call it a 'game'
you are not. When you begin to
call it a business and regard it as
such you will be."

"You're splitting hairs again.
You know I know it's a business
just as well as you do. What's in
a name?"

"When you're dealing with the
public there's a whole lot in one.
That's why advertising gets results.
Designate' a thing a bargain and
people begin to look for flaws in it.
Raise the price of the same article
and they look for unsuspected
merit. In either case they find or
think they find what they are look-
ing for."

"Then, by your own admission,
it's all hokum."

"Hokum your eye ! You know
as well as I do that motion pictures
are better and getting better all the
time. It's your business to see that
the public knows it too. And they
won't believe that motion picture
entertainment is a high-grade ar-
ticle as long as you give it a ten-
cent store name."

"Wonder if that's why they give
Pullman cars the kind of names
thev do."

"It might be. I hadn't thought
of that, but it sounds logical. But
look at the names they're giving
theatres nowadays."

"Tivoli. for instance."

'Certainlv. Doesn't that sound
like Tiffany? And then, there's
Senate. Ambassador, Apollo. Pan-
theon, Capitol. State. Any one of

them, drawn in rich lettering, car-
ries the impression of great value.
People are willing to pay a much
higher admission price to go to one
of those theatres than to a Gem,
Star, Princess, or any of the old-
timers. Those names were alright
once upon a time. But they were
used when motion picture enter-
tainment really was cheap and they
are still associated with cheapness
in the public mind. Motion pic-
tures aren't cheap any more, and
theatre names can't be cheap
either."

"I'll say they aren't cheap.
Theatres either. They tell me this
place cost two million. And it
looks it, too."

"Certainly it does. That grand
piano over there tells the tale. They
might have put in an upright and
saved money. But wouldn't an up-
right have looked nice in that set-
ting?"

"You said it."

"The crowd inside the house
'said it.' Do you think you could
fill 4.500 seats in this weather with
cheap entertainment?"

"No, I don't. And after all, the
people are more necessary than
anything else. When I get back
home I'm going to give *hem some-
thin? to think about."

"That's the best idea an exhibitor
can have. Give them something to
think about and keep them think-
ing. When they're thinking about
your theatre they can't be thinking
about anything else, and the longer
thev think about it the better they
will like it. That's an absolute cer-
taintv, because the fact of the mat-
ter is that pictures are good. Peo-
ple like good things."

"You know, Jones, you're the
most enthusiastic motion picture
fan I ever met. And you an ex-
hibitor."

"Thanks. That makes me feel
good. I don't want any better en-
couragement than that. As long as
I'm a dyed-in-the-wool fan I know
I'm going to give other fans what
thev want, because they want the
same things I do. That means I'll
make money."

"From now on — let that go dou-
ble."

EXHIBITORS HERALD

July 16, 1921

Suggestions in the Stills

THE above still submitted by Federated Film Exchanges
of America, Inc., especially for this page, is from
"Dangerous Toys," a forthcoming production in which
William Desmond, Marguerite Clayton and Frank Losee
are players. "The handsome curtain arrangement in this
scene in a fashion establishment aids in using the still as
the basis of a prologue setting or fashion show,'' is the
Federated suggestion marking the initial contribution of
this company. The practicability of such an enterprise as
the still indicates is suitable is obvious.

AN episode in "Children of Night," a Fox production
featuring William Russell, is enacted in the cabaret
setting reproduced above. The star and the feminine lead
are seated at the table in the foreground when a member
of the crook band known as "Children of Night," who is
seated at an adjacent table flips a marked coin through
the air to their table. The girl quickly informs the star
that she is being pursued by the band and leaves the res-
taurant, followed by her escort. A fitting finale for a
typical cabaret prologue.

STIFFS reproduced above convey adequately the gen-
eral characteristics of "The Great Moment," Gloria
Swanson's initial Paramount starring vehicle written
by Elinor Glyn. The Paramount suggestions contributed
with the stills read as follows:

"The mermaids in the Hopper party scene can be
utilized for either prologues or lobby and decorative fea-
tures. Neptune standing on a rock with the mermaids
grouped around him should make an effective tableau. It
Neptune is a basso prof undo he can sing 'Rocked in the
Cradle of the Deep' or something equally appropriate. The
mermaid costumes would look well on the ushers.

"The orgy in St. Petersburgh occurs at the outset of
the picture. Here a band of gypsies go through a wild

gypsy dance. Gloria Swanson on the table suggests Ger-
aldine Farrar's operatic 'Carmen' and the 'Gypsy Song' in
Act II of Bizet's music. Other musical possibilities are

DeSarasate's 'Gypsy Dance,' La Gitana's 'Gypsy Dance,'
Schumann's 'Gypsy Life' or Yaldez's 'Gypsy Serenade.'
( )ne of the simplest arrangements would be to have a single
solo dancer, preferably a woman, dance one of these dances
on the top of a table. A male foil and a chorus would,
of course, enhance the effect.

"The stills could also be worked into a vocal number.

\ mezzo soprano or soprano could combine Carmen's
'Gypsy Song' with dancing, or the 'Gypsy Song' from Vic-
tor Herbert's 'The Fortune Teller' could be sung by a
bariotne. The Kipling-Galloway song, 'The Gypsy Trail,'
is also suitable."

July 16. 1921

EXHIBITORS HERALD

PRACTICALLY any
exhibitor can stage
such a prologue as sug-
gested for "The Mystery
Road." Paramount Eng-
lish production, from
which the above still is
taken. "The ballet scene,"'
the suggestion reads, "is
an excellent basis for a
prologue. Especially strik-
ing is the eccentric cos-
tume of the male dancer.
A full ballet or either the
danseur and danseuse or
merely the solo danseuse
could be used. A short
divertissement such as this
would be acceptable for
almost any picture, but
hooking the act with the
picture in an unmistak-
able fashion would redou-
ble its prologue value."

WAX DA H A W-
LEY'S forthcoming
Realart production, "Her
Sturdy Oak," contains the
scene shown in the still,
upper right, submitted for
this page with the follow-

* * *
*

~-~ "A

ing information : "In this
picture Walter Hiers and
W anda Hawley are mar-
ried, subsequently becom-
ing the parents of a pair
of twins. This still sug-
gests the properties for
street attention, a sign
across the front of the
carriage announcing the
comin? of the attraction."

FOR street exploitation
in behalf of "Nothing
Like It," forthcoming
Christie-Educational com-
edy, featuring Eddie Bar-
ry and Dorothy Devore,
the accompanying still
gives a valuable sugges-
tion. Exploitation em-
ployees may be costumed
as shown in the still at lit-
tle expense, the required
costumes being obtainable
at practically any costum-
ing establishment. En-
gagements at arms may be
burlesqued at popular in-
tersections, or a straight
mystery stunt may be con-
ducted.

EXHIBITORS HERALD

July 16, 1921

Juvenile America Responds to
Exploitation Appeal to Youth

EXPLOITATION effort
which has as its goal the
stimulation of a healthy juve-
nile interest in the motion pic-
ture is enterprise of exception-
ally commendable nature.

It is practically impossible to
over-emphasize the importance'
of this type of work. The
whole future of the screen is
influenced by it.

The youth of the present is
the adult of the future. By
careful attention to the proper
entertainment of the child the
friendship and support of the
adult is assured for the future.

The news of each succeeding
week indicates gratifyingly
consistent development of this
phase of advertising. Ac-
companying illustrations re-
cord graphically typical enter-
prises.

W hen "Wedding Bells,"
Constance Talmadge's First
National attraction, was shown
at the Circle theatre, Indian-
apolis, Ind., the prologue was
produced in the form of a baby
ballet, in which twenty-five
children participated.

Ralph Lieber, business man-
ager of the Circle, conducted
an extensive advertising cam-
paign based upon the picture
and the presentation which
brought excellent results. One
of the best known classic danc-
ing instructors in the Middle
West was employed to direct
the ballet, the effect of which
was to establish a properly sen-
timental atmosphere for the
presentation of a picture, the
title of which renders such an
atmosphere suitable.

When "Peck's Bad Boy" was
shown at the Strand theatre,
Louisville, Ky., records were
broken by reason of a "Jackie
Coogan Ice Cream Cone Party"
which constituted the central
item of the exploitation cam-

Children of Indianapolis, Ind., were especially
interested in the juvenile presentation ac-
corded "Wedding Bells," in which twenty-
five little folks participated. (Top) Young
visitors to the Strand theatre, Louisville, Ky.,
ate ice cream cones named after Jackie
Coogan, star of "Peck's Bad Boy," while they
watched 'the kid' do likewise upon the screen.
Children of both cities are more ardent sup-
porters of the motion picture than formerly.

paign. So pleased was Col.
Fred Levy with the manner in
which Joe Goldberg conducted
the enterprise that the latter
has been appointed publicity
manager for the First National
production in Tennessee and
Kentucky.

Mr. Goldberg opened his
campaign with an unidentified
advertisement which read: "At
Your Favorite Soda Fountain.
Ask for the 'Jackie Coogan'
Ice Cream Cone. The Kind
Jackie Eats in 'Peck's Bad
Boy.' "

Ice cream parlors promptly
capitalized the advertisement
by offering cones for sale un-
der that name, and in a short
time window displays based
upon the idea were forthcom-
ing. This advertisement was
followed up in due time with
another setting forth the dates
and place of engagement.

A newspaper contest was
also conducted. A picture
showing the star eating an ice
cream cone was published,
readers being invited to sub-
mit titles, suitable prizes being
offered the winners.

The Indianapolis and Louis-
ville events have a common
virtue. In each case the appeal
to the youth of the community
was strong. In each case, ob-
viously, children were given
suitable entertainment and
deeply interested in the motion
picture.

The immediate result of such
an enterprise is measurable at
the box office of the theatre. If
there were no other result that
would be sufficient.

But there is another result,
atl infinitely more important
one from the viewpoint of en-
during merit. That result is
the material widening of screen
appeal. No end is more worthy
of effort.

July 16. 1921

EXHIBITORS HERALD

"Suggfestions in the Stills

aid Rothafel and Grauman

SL. ROTH-
• A F E L

presented
'Without Bene-
fit of Clergy,"
the Pathe pro-
duction of Rud-
yard Kipling's
novel, as shown
in the accom-
panying illus-
tration at the
Capitol theatre.
New York.

Sid Grauman
presented Para-
mount's "White
and Unmar-
ried-' at Grau-
man's Million
Dollar theatre, Los Angeles, as shown in the illustration
at the bottom of this page.

The illustrations, made from photographs taken of
the Capitol and Grauman stages, are almost exact dupli-
cates of the stills from the motion pictures concerned
which were reproduced in previous issues of Exhibitor's
Herald with suggestions for the presentation of the attrac-
tions.

At the Capitol a prologue and epilogue, scenery for
which was painted by Urban, were used. The description
of the Capitol presentation received reads, in part, as
follows :

"Mr. Rotha-
fel gave the pro-
logue an atmos-
pheric touch
that was direct-
ly jn keeping
with the feeling
of the picture.
It showed the
roof of the
'house of love'
with the Hindu
temples and
homes of La-
hore in the dis-
tance.

"O n 1 y two
characters were
used in the pro-
logue, one rep-
resenting Hol-
den, and the
other Ameera.

Kipling's hero
and heroine.

"The torn
torn stuff of the
story, which
might mean all
or nothing as
the story goes,
was used
throughout the
special setting
giving an ex-
otic flavor to
the music.

"With the
death of Amee-
ra. and Hol-
den's final visit
to 'the house of
love.' no w

crumbling under the 'cleansing rains.' Mr. Rothafel faded
the picture back into the original setting of the prologue,
with the character representing Holden, forlorn and lonely,
his head bowed in brief, holding the stage alone.''

The report of Mr. Grauman's presentation of the
Paramount production reads:

"Sid Grauman this week staged one of the most pre-
tentious and colorful atmospheric prologues imaginable in
his Million Dollar theatre in Los Angeles. In the photo-
play there is a scene called 'The Blue Devils' Cafe,' which
represents a wild resort in Paris. Sid Grauman picked
out the salient features of this scene in the story and re-
produced them
upon the stage.
He had his car-
penters build a
huge caldron,
under which by
the aid of lights,
paper streamers
and colors, he
p r o d u ced the
the effect o f
flaming fire
leaping up the
sides of the
huge kettle.

"Into the big
pot he placed a
jazz orchestra,
and men clad in
the proverbial
uniform of
Satan patroled
the place.

EXHIBITORS HERALD

July 16, 1921

Exploitation Stories
Recorded by trie Lens
Snowing the Trend of

Advertising Activity

EG. McGUIRE. manager of Thorton's theatre, River-
• point, R. I., advertised a coming engagement of "Pas-
sion,'' First National attraction, by means of a prologue
advertisement shown in accompanying illustrations. The
stage opened dark, with a velvet drop bearing the name of
the picture fanwise. Red lights were used to illuminate
not too brightly steps leading up to the drop. The lights
were gradually changed to white, and at the height of their
brilliance the velvet drop was raised to disclose the stock
six-sheet which is issued with the production. The manip-
ulation of the lights was then reversed and the stage at
the close of the announcement appeared as at the opening.
The idea permits of infinite variation and may be adapted
to practically any production on the market. In many
respects it is an improvement over standardized methods
of advance announcements, especially suitable for the
heralding of productions which are to be featured as ex-
traordinary program events.

THE street view of the Liberty theatre, Astoria, Ore.,
when "The Oath,' a First National attraction, was the
program feature, is shown in the above illustration. The
body of the special structure may be retained for future

use.

DOUGLAS FAIRBANKS' United Artists production,
"The Nut," has provided steady employment for Fred
H. Wilson, professional stilt walker, whose services in
connection with the exploitation of that production are in
great demand. Accompanying reproductions of photo-
graphs received show the methods employed in attracting
attention to the picture's showing at Williamsport, Pa.
Eastern Pennsylvania exhibitors have given the performer
practically unbroken employment over an extended period.

July 16, 1921

EXHIBITORS HERALD

THE lobby of the Butterfly theatre. Milwaukee, Wis.,
was sodded with genuine sod and decorated with cherry
blossoms when "Black Roses," Sessue Hayakawa's R-C
production was exhibited. The decorative scheme was
applied throughout the theatre and the ushers were dressed
in Japanese costumes. Hold-out business against big com-
petition is reported for the engagement.

COXCEALED lights played upon the gold tinsel hung
against green background imparting a striking marine
effect to the lobby display constructed by Frank Lacey,
manager of the Majestic theatre, Portland. Ore., when
"Wet God," the Goldwyn production, was in exhibition.

AX attractive furniture window arranged for the Tem-
ple theatre run of "A Wise FooK' in Toledo, Ohio,
by J. A. Lacey, Paramount representative at the Detroit,
Mich., exchange.

IICKERING^

OSCAR A. KAXTXER, Paramount exploitation man,
made a special attempt to obtain dignified representa-
tion for the showing of "Deception" at Loew's State thea-
tre, Indianapolis, Ind. Accompanying illustrations show
the results gained. The window- of the Lennox Piano
Company store was fitted out with a semaphore structure,
the arms of which carried neatly lettered cards giving the
title of the play and the place of exhibition. The windows

of the Parson Piano Company and the Hatfield Electric
Company stores were similarly equipped. In all cases red
lights were utilized in such manner as to effect excellent
visibility at night. The title of the production is one which
has been popular with merchants generally in the co-oper-
ative sense, the obvious opportunity to advertise that a
store does not countenance deception in business having
resulted in many adaptations.

EXHIBITORS HERALD

July 16, 1921

BS. MOSS' Broadway theatre, New York, broke
. precedent to give "The Woman God Changed," Cos-
mopolitan-Paramount production, an extended engage-
ment.

CHIEF BUFFALO BEAR, original of the nickel and
a member of the "Bob Hampton of Placer" cast,
stopped over at the 81st street theatre, New York, on his
way to intercede with President Harding in behalf of a
national "Indian Day."

BY co-operation with a Los Angeles newspaper a
trained bear "sold" papers at a busy corner during the
run of "The Man of the Forest,' Benjamin B. Hampton's
Hodkinson production, at Miller's theatre. As the illus-
tration shows, the papers bore headlines which completed
the connection of stunt with engagement.

AT the opening B. F. Keith's Mary Anderson
theatre, Louisville. Ky., the front panels were deco-
rated with portraits of First National stars as shown in
the above illustration.

THE summer front erected for the Victoria theatre,
Tamaqua, Pa., when Paramount's "Something to Think
About" was bcinjj shown.

PERHAPS the simplest and in many respects the most
effective method of advertising Paramount's "Forbid-
den Fruit" is that applied recently by the Royal theatre.
Le Mars, la., as shown in the accompanying illustration.
The stunt has made frequent appearances since publication
of the picture.

lulv 16. 1921

EXHIBITORS HERALD

E!1

XTERIOR view of the Carman theatre, Philadelphia
'a., showing the crowd attracted to one of Manager
Gravestine's four o'clock matinees for children during the
engagement of Vitagraph's "Black Beauty."

---4

JOHN P. McConville. Paramount representative, com-
bined "Sacred and Profane Love-' and "The Witching
Hour" representation in the window of a Syracuse, N. Y.,
music store as shown in the above illustration.

THE campaign conducted by J. G. Mackenzie, manager
of the Picture House, Atlanta. Mo., for Paramount's
"Brewster's Millions" so impressed a local artist that he
drew the picture of it reproduced above. Mr. Mackenzie
reports. "The man with the shovel shoveled real silvei
dollars. The man in the silk hat threw away imitation
bills."

DRL'MBAR. manager of the Riviera theatre.
Knoxville, Tenn., employed the street car ballyhoo
stunt for Mary Pickford's United Artists production,
"Through the Back Door," using the twenty-four sheets
supplied with the picture to properly identify the convey-
ance.

PRED S. MEYER, managing
*■ director of the Palace theatre,
Hamilton, O., set a precedent
which should be followed when he
obtained the cooperative double
truck reproduced herewith for the
advertising of "Now or Never,"
Harold Lloyd's Associated Ex-
hibitors, Inc., production. Mr.
Meyer is probably the most
progressive American exhibitor in
his handling of short subjects.
His box office reports to this pub-
lication indicate the merit of his
methods.

HOW OR NEVER

i NOW OR NEVER g|

NOW

NEVER

This Is A Studebaker Year

More stud«b»jrer Care Ware
Produced end Bold Thli Ytu

Than Any Other Make (Except Ford)
THE WHITE AUTO CO.

If You Have Never Been Able To Save

NOW or NEVER

b The Time To Begin

The Second National Bank

NOW OR NEVER

now if&mzSz

£ NEVER AzttiZZ

ATTEND OUR SALE TODAY

KREBS

JUNE CLEARING SALE

NOW OR NEVER

Official Railroad Watch Inspectors
BENTEL BjR OS.

NOW or NEVER

You'd Better Make It Now

All the Latest Song Rolls for your
Player at Half-Price

The Rudolph Wurlitzer Co.

VOKXAJ ftffcOMB ROLLS MAIX GOODS

NOW
or NEVER

EXHIBITORS HERALD

July 16, 1921

DIGES V PICTURES of fAeWEER

\\ TdTH the influx of foreign pictures the so-called high-
brows who attend the cinema only occasionally are
taking a deeper interest in the silent drama. And what
do you suppose is given as the reason therefor? Because
they do not have the eternal "happy ending."

LUtt it is for this very reason that many of the im-
ported productions do not find favor with the majority of
American picture-goers. Our directors know this and
they demand stories that reflect the spirit of the country.
The so-called intellectuals would have us believe that the
happy ending has nothing in common with art. Thus
the Russian drama must be steeped in sorrow ; the Spanish
and Italian play be full of plotting and hate and the French
story a delirious mixture of temperament and frivolity.

But the happy ending is declared to be American and
until such time as the directors of other countries get our
viewpoint and make their picture plays to suit our tastes,
they will have but a small following in this country. —
J. R. M.

"SHORT SKIRTS" (Universal) with Gladys Wal-
ton, is a Saturday Evening Post story, written by Alice
Tildesley. and directed by Harry B. Harris. It is quite
the best thing the vivacious Miss Walton has done in some
time. Excellent exploitation opportunities are suggested
in the opening reel.

"BEHIND MASKS" (Paramount) presems Dor-
othy Dalton in a screen play adapted from one of Oppen-
heim's stories, "Jeanne of the Marshes." It follows the
story closely, almost too closely for dramatic effect, and
l>esides being nicely mounted and photographed, is well
acted for the most part.

"CARNIVAL" (Uniter Artists) is a meritorious
production in every respect. It was made by Director
Harley Knoles in England and Italy, with Matheson Lang,
the noted English actor in the leading role. It is a modern
love story with many unique exploitation angles.

'Till'. BRONZE BELL" (Paramount) adapted
from Louis Joseph Vance's book by James W. Home,
supervised by Thomas H. Ince. is a mystery story with
Courtnay Eoote playing a dual role. It is a story of India
and concerns the plotting of natives for authority over the
British government.

"CHILDREN OE THE NIGHT" ( Eox ) is a young
clerk's dream of power and accomplishment. Win. Russell
is mfc fOUng clerk and he also enacts the role of the wealthy
broker who becomes involved in a thrilling romance. The

story concerns a secret society of villainous-looking citi-
zens known as "Children of the Night" whom Russell over-
throws.

"THE MAN WHO" (Metro) is an untimely propa-
ganda picture directed against high prices and singling
out the shoe trade. Bert Lytell gives a characteristic per-
formance, aided by Virginia Valli and others, but the mix-
ture of a war flavor with price propaganda and not highly
successful humor does not prove harmonious. The pic-
ture is a Maxwell Larger production.

"SALVATION NELL" (First National) is a sure-
fire box office attraction. It is without question one of the
best pictures of the year. A dramatic triumph. Contains
plenty of heart appeal, good acting and is very well acted.
Kenneth Webb directed, and Whitman Bennett supervised
the production.

"STRAIGHT FROM THE SHOULDER" (Fox)
is a very entertaining story of a western mining town with
Buck Jones, the likeable Fox star, in the stellar role. The
picture drags a trifle at the start, but makes up for it in
a lively finish. Very good entertainment.

"THE MARCH HARE" (Realart) is an entertaining
little story of a harum-scarum girl, embellished with clever
subtitles and excellent direction. Bebe Daniels is the girl
in the case and it is a role well suited to her particular
talents. It was directed by Major Maurice Campbell.

"TWICE BORN WOMAN" (Strauss production)
is a screen version of the story of Mary Magdalene, in
seven parts, produced by the artist Malcolm Strauss for
state rights distribution. The director did not make the
best of the theme or title and it is doubtful if the picture
will appeal to the average picture audience.

"THE MASK" (First National) was written by
Arthur Hornhlow, and directed by Bertram Bracken. It
is a double identity plot with a profligate brother imper-
sonating the husband who has been lost at sea. The slow-
ness of the action and lack of "punch" at crucial moments
arc its principal drawbacks. Jack Holt is excellent in the
leading roles.

"PEGGY PUTS IT OVER" (Vitagraph) presents
Alice Calhoun in a light comedy drama which is best
qualified for summer use. The story is a simple narrative
of small-town life introducing several typical characters.
\ well -selected cast is in support and G. V. Seyfferitz
provided satisfactory direction.

MATHESOX LANG IN

CARNIVAL

(UNITED ARTISTS)
A Harley Knoles Production, beau-
teous and with distinctly new
features, yet falling short in
points of direction. An adapta-
tion of stage success which it fol-
lows closely.

"Carnival" is a thing of beauty. It is laid
in Venice and the picture was made on the
actual acquatic location described. It radi-
ates the charm and delight of the Bohemian
life of the great Italian city, and plainly de-
picts what their annual "Carnival" is like.

The story is not new. It is only a modern
way of presenting the old triangle, the man.
the wife, and the best friend. However,
since it is perhaps the first time the triangle
has been used in this particular way, it ap-
pears more or less novel.

The principle role is assumed by Mathe-
son Lang, a distinguished actor, indeed, one
with the ability it required to play the role,
that of a successful actor, married to a
beautiful, spoiled and impulsive young wife,
also his leading woman in his theatre.. De-
voted to his art, the great actor spends a
great deal of time in study. He does not
mean to, rior does he actually neglect his
wife, but she feels the need fcr more love
and less luxury. They have one child. The
man has a sister and best friend. The wife
has a brother, a ne'er do well, who has a
great deal to do with the misunderstanding
upon which the story is based. Silvio Steno
( Matheson Lang) is preparing to open his
theatre and has decided upon "Othello" as
his first role of the season. He explains that
the theme has an intimate appeal, that he
has an intense hatred for the man who en-
deavors to win the affections of his friend's
wife, and besides, the play offers a fitting
part for the wife, and leading woman. Si-
monetta. This part is enacted by Hilda
Bailey with no great amount of talent.
"Carnival" is approaching, when all Venice
plays and Simonetta has spent much time

and thought to her costume, with the idea
only to renew the amours of her actor hus-
band. He pleads too busy to attend, but
finally agrees to go. when he is summoned
to the bedside ct a great master, about to
die. Simonetta begs him not to disappoint
her, seems to have no thought for the dying
man, over the interference with her pleas-
ure. The friend has long been a great ad-
mirer of Simonetta. There has been a bit
of harmless flirtation, not considered seri-
ous enough by the wife to relate to the
husband. But his sister carries the gossip-
ing word that there is room for suspicion.
Silvio misses the train which would carry
him to Madrid to the death-tied, and returns
to find his wife gone to the "Carnival Ball."
and her child alone in the great house, cry-
ing. Frantic with jealous rage, the hus-
band begins to hunt for evidence, which in-
stigates the trouble. He finally discovers the
wife innocent except for accepting atten-
tions for which she longed through his
neglect and the usual happy ending unites
the severed twain.

In the scenes in which Mr. Lang appears
as Othello, he is particularly appealing.
This picture will please the average audi-
ence, and the educational and informative
value of the Venice-made production is not
to be overlooked. The scenes of the "Car-
nival" in process are delightful, except that
the photography is below par.

ALICE CALHOUN" IX

PEGGY PUTS IT OVER

(VITAGRAPH )

Well produced, light comedy drama.
A simple story plainly told. Alice
Calhoun gives capable perform-
ance in leading role. Clean and
mildly interesting. Adequately
directed by G. V. Seyffertitz.

"Peggy Puts It Over" is a simple
story of small town life. It is presented

as an unadorned narrative and gains by
the manner of its telling.

The plot is slight but novel. The play-
, ers that appear in support of the star
are well selected, several types regis-
tering forcefully.

The action is leisurely and no great
suspense is created by the complications
developed. Because of its mild nature
throughout and its complete cleanliness
the production is best qualified for sum-
mer use.

The story deals with the small city
of Xewtown, which has become old fash-
ioned through neglect. The daughter of
its most prominent citizen, a wealthy-
progressive who wishes to modernize
the village, returns from college, an en-
gineer, at a time when her father's plans
are about to be discarded by the town
council.

She lays out the plot of Xewtown on
an adjacent hillside and promotes popu-
lar interest in it to the point at which the
councilmen revive her father's plans and
put them into operation. There is a
love story which figures satisfactorily
in the plot.

JOHXXY HINES IN

TORCHY'S BIG LEAD

(EDUCATIONAL)

The inimitable Johnny Hines has a lot of
fun with an emigrant runner's cane and a
band of foreigners in this one. The laughs
come thick and fast as the cane is passed
from one person to another and the horde
of emigrants stupidly follow whoever car-
ries it. Johnny finally exchanges canes with
the young man who is courting his sweet-
heart, Vee. He is arrested for being impli-
cated with a gang of smugglers and Johnny
and Vee ride away, with an aigret he has
purloined from one of the foreigners. A
very entertaining little comedy, devoid of
"mush" and unnecessary foolishness.

Alice Calhoun in two scenes from her latest Vitagraph play, "Peggy Puts It Over"

EXHIBITORS HERALD

July 16, 1921

SPECIAL CAST IN

THE MASK

(FIRST NATIONAL)
Inferior direction responsible for
this story missing fire. Jack Holt
in dual role works up interest in
early part of picture which drags
and becomes quite improbable to-
ward end. Directed by Bertram
Bracken.

There have been quite a few double
identity pictures of late but Arthur,
Hornblow's story had infinite possibili-
ties for making a smashing drama which
the director failed to grasp. The little
unexpected twists and necessary
punches were not there. This was re-
grettable too as photographically and
every other way it is an excellent pic-
ture.

The story concerns Kenneth Traynor.
deeply in love with his pretty wife,
Helen and little son, Mickey. He is sent
to South Africa to complete a merger of
his company's interests with a diamond
mining concern. Upon his return,
through a traitorous valet, the ship is
blown up and he is given up as lost. His
good-for-nothing twin brother, Jack,
however, who has been persuaded to re-
turn home with Traynor, and the valet
are saved. Jack in league with Signor
Keralio, who covets Helen, palms him-
self off as the missing husband and all
except Mickey accept him as Kenneth
Traynor. Kenneth is saved by a sailor,
and returns but does not recognize his
own child, through a mental disorder.
Keralio accuses Jack of "double-crossing"
him and while tracing the youngster to
Keralio's residence, whence the sailor
and Kenneth have taken it, the wife and
husband are brought together and the
police round up the gang of blackmailers.

Jack Holt plays the dual role with
dexterity and skill and upon his shoul-
ders rests most of the work. The play's
success is due almost wholly to his per-
formance. Mickey Moore, as the young-
ster, is very cute and shows marked
ability. Fred Ma'atesta. as the villain
and arch plotter, Keralio. put plenty of
emphasis into his part. Heeda Nova as
the wife was only fair, and in the close-
ups was anything but beautiful as de-
scribed in the subtitles. Janice Wilson.
Harry Lonsdale, Byron Munson and
William Clifford had small parts. The
last named, as Francois, was well cast.

SPECIAL CAST IX

THE BRONZE BELL

(PARAMOUNT)

Announced as personally super-
vised by Thomas H. Ince,
directed by James W. Home, and
entitled "An Ince-Vance Spe-
cial." A difficult story involving
a dual role, East Indian locale.
Rather poorly done.

"The Bronze Hell," a screen version of the
I » it ' i - Joseph Vance hook, may have been
thought good screen material. Hut it did
not "screen" well. The main fault seems to
lie in the mystifying continuity. It is. of
course, a mvstery story, but is so mysteri-
ous that it In-romcs an ordeal, not a pleas-
ire, to try to remain interested to the etui
Sr. tin of the '-i ts are gorgeous. There seems

"Snooky," the Chester Comedy Monkey, in a
scene from "Snooky's Wild Oats"
(Educational)

to have been no economy practiced, from
cast to production.

There is a comparatively new leading
woman, for drama, Doris May, who would
have done well to remain in comedy. Cour-
tenay Foote gives a very artistic perform-
ance and handles a difficult dual role with
practiced skill, but the picture lets go of
the interest before it gets fairly set, and
never recovers the loss.

It is a plot for the throne of an East
Indian Prince. It has to do with the differ-
ences of the native executives with those of
the British Government. There is plenty of
East Indian atmosphere, embodying all of
the superstition and cunning identified with
the race, yet withal, it is highly illogical.
The main trouble seems to be that the story
is tilled with holes hard to fill up, so they are
left open and the spectators try to find a
reason for all the intensified action, such as
killings, mob scenes and fights in general.
There has been more attention paid to the
photography than to sequence, with the con-
sequence that the former is superb and the
latter lacking in the extreme. In the end
one of the two men played by Courtenay
Foote finally wins out over the Kingdom
that mistakes him for their traitor ruler. He
takes the American girl in his arms, leaving
the plotting native creature with her Hindu
lover and leaves the imagination to pictur-
ize the happy ending.

SPECIAL CAST IN'

TWICE BORN WOMAN

(STRAUSS PRODUCTION)

Biblical screen play in seven parts,
written around the story of Mary
Magdalene, with the French
actress Deyha Loti in the princi-
pal role. Poor photography and
mediocre direction detract from
story's appeal. Made by Malcolm
Strauss, the artist, and dis-
tributed by Sonora Films Corpo-
ration. A state rights feature.

There was a good theme and excellent
title to start with, but that . is about as far

as "Twice Born Woman" goes. It is an
over-done, poorly photographed extrava-
ganza which relies upon the Bible story of
Mary Magdalene for its foundation, but
rails decidedly short in portraying it with
any conviction. The inadequate direction
it Mr. Strauss, the producer, spoils what
<*ood points might otherwise have been vis-
ible. It completely submerges the talent
possibly hidden in the French actress Deyha
Loti. assigned the title role.

"Twice Born Woman" refer to Mary
Magdalene and the incidents leading up to
her contact with the Nazarene, who, when
she was about to be stoned commanded
"Let him among you who is without sin,
throw the first stone." There were plenty
of opportunities for suspense and the build-
ing up to dramatic climax. The story from
the beginning is historically incorrect. The
purpose seems to be one to verify a suspi-
cion that the Jews were not altogether re-
sponsible for the Crucifixion of the Christ,
hut that a Roman, jealous of the Magda-
lene's love for the Savior, instigated the act.
Whether or not this is according to histori-
ans, it is an unpopular belief and the work
of this director would have little weight
to change an opinion. Included in some of
the other illogical scenes are several where
the Magdalene is pursued by mobs of men,
and is handled as if she had the strength
of a Samson. Every strain upon dramatic
license has been severely taxed. There are
two things which might be commended —
the exteriors and the sets. The long, drawn
out subtitles do not help matters any, and
the continuity has provided a tiresome lack
of action.

The cast includes besides Deyha Loti Al-
bert Pasnual. as the Nazarene ; George Si-
mon as Simon ; Charles Chertier as Marcus
Petronius : Edward Napcloni as Judas Is-
cariot. The scenario is credited to Mr.
Strauss and Eve Unsell.

WILLIAM RUSSELL IN

CHILDREN OF NIGHT

(FOX)

Max Brand's story of high finance
and intrigue made into an inter-
esting, swift moving, though
somewhat improbable screen
play. The dream idea has been
employed to soften the implaus-
ibility of the main story. Di-
rected by Jack Dillon.

"Children of Night" is not a story writ-
ten especially for children. It concerns the
activities of a secret society called "Chil-
dren of Night," a murderous gang whose
exact purpose is not clearly defined in the
picture.

Russell has the role of Jerold Jarvis
Jones, a man of high linence. bent on mar-
rying a girl to increase his wealth and
power. He is accosted on the street by a
strange woman and in the spirit of romance-
seeking follows her to the secret society's
n k .ins, where he impersonates their leader,
who is expected to arrive from Europe. The
r»M man anpears and the balance of the
story is taken up with their endeavor to
e inture and kill the wealthy Jones. Several
fights ensue, the gang is about to triumph,
w 'en the police step in and arrest the plot-
ters.

Ku'li Henick plays convincingly the role
of Sylvia Ensor, the lady member of the
society. "Lefty" Flynn displays his histrionic
ability in the role of arch plotter and the
balance of the cast was adequate.

The dream finish, showing Russell as a
clerk, dozing over his accounts, suddenly
awakened to assert himself and walking out
on the firm with his best girl on his arm.
serves as a moral that one should take ad-
vantage of his opportunities no matter what
the obstacles.

July 16, 1921

EXHIBITORS HERALD

GLADYS WALTON IN

SHORT SKIRTS

(UNIVERSAL)
Pleasing little story of politics, in-
volving an impulsive little girl.
Intelligently and humorously di-
rected with an excellent cast in
support of the little Universal
star. Harry B. Harris directed.

You'll like this latest Gladys Walton pic-
ture. It has a real human little story back
of it and, the star is given real opportunity
to act. There is a lesson in it too for the
school girl who indulges in little flirtations
and contidcs in strangers. The political
angle of the story is well handled and every
one in the cast gives a good account of him-
self.

The story deals with a headstrong school
girl who has a chance acquaintance with a
young man, a cousin of a politician running
tor mayor. Her widowed mother is in love
with the rival candidate and the little lady
is persuaded to steal valuable papers from
her mother's fiance to help the other candi-
date. It doesn't sound like much of a plot
but it is worked out in an interesting man-
ner and the climax is well handled.

N'atalie Smith meets Lance Christie,
cousin of Woodward Christie, running for
mayor. She does not know that Lance is a
married man. Natalie's mother is em-
ployed by Wallace Brewster, also out for
the office of mayor. She promises to marry
him after the election. Because Brewster
pays more attention to her young brother
than to her, she becomes cross at him and
when the opportunity presents itself to aid
Lance by taking a package of papers from
Brewster's safe, she does so. Becoming re-
pentent, however, she goes to Lance and
tries to recover them. It is here Billy
Grew, one of Brewster's assistants, finds
her and after whipping Christie and rescu-
ing Natalie, he takes her home to find that
Brewster had the original papers all the
time.

Miss Walton was splendid in the role of
Natalie; Jean Hathaway equally effective
as her mother; and the balance of the cast
very capable. Jack Mower played Lance ;
William Welsh was Woodward Christie .
F.d Martinet was Brewster and Harold
Miller was Billy Grey.

Universal has gone a step further in mak-
ing "Short Skirts" toward assisting the ex-
hibitor. They have furnished a ready-made
prologue, which not only contains an ex-
cellent suggestion for introducing this
adapted Saturday Evening Post story, but
for the small exhibitor who cannot afford
the expensively mounted curtain-raiser with
its trained artists, it answers every pur-
pose. It is well staged and very appro-
priate.

BEBE DANIELS IN

THE MARCH HARE

(REALART)
Another story of a harum-scarum
for the "good bad girl." Enter-
taining, and should prove popu-
lar with the young folks. Clev-
erly worded subtitles ; beautiful
photography, well chosen cast
and sets, and excellent direction
are points in its favor.

The expression "wild as a Marcli
hare" probablv inspired the writer of
this amusing little screen play, and no
more fitting player than Bebe Daniels
could have been chosen to enact the
leading role. Major Maurice Campbell,
who directed this Realart production.

knew her possibilities and with the aid of
a sterling cast of players, keeps the in-
terest centered on the antics of the vi-
vacious, active Bebe. Grace Morris,
Mayme Kelso, Melbourn McDowell,
Harry Myers and Helen Jerome Eddy
complete the cast.

Lizbeth Ann Palmer of Los Angeles
is due to visit her aunt in New York, at
the opening of the story, but five min-
utes before train time she is occupied in
knocking a home run for her back-lot
baseball team and it is only by driving to
the next town that they succeed in
catching the train. Arrived in New
York a week ahead of time, having
wired she would stop off in Chicago and
then changed her mind, she finds some-
one else — Susie, a crook in the employ
of the butler of the house — ensconced at
her aunt's house as "Lizbeth Palmer."
This role is well played by Miss Eddy.
Complications follow when the family
jewels are found to be missing and the
little flower girl, whom Lizbeth is im-
personating, is accused of the theft. She
confesses that the plan was to win a bet
from her guardian that she could live a
week in New York on seventy-five cents.
The crooked butler is arrested and Liz-
beth assumes her rightful place in her
aunt's home. There is a pleasing love
story woven into the tale, in which a
rough man from the West, whom Liz-
beth meets, is involved. Harry Myers
was excellent in this role.

DOROTHY DALTON IN

BEHIND MASKS

(PARAMOUNT)
An adapted E. Phillips Oppenheim
story, "Jeanne of the Marshes,"
directed by Frank Reicher. It
follows the story closely and for
this reason loses in dramatic ef-
fect. Nicely mounted and well
acted for the most part.
This production was undoubtedly

made on the theory that a successful
novel should make a successful screen
play. However, in adapting the Oppen-
heim story to the screen it is told in
much the same manner as on the printed
page, chapter by chapter, and as a re-
sult it leaves one unimpressed at the fin-
ish. It is not without its dramatic inci-
dents though, such as the quarrel at the
card game, the hiding of the victim in the
secret cellar and the dive of the heroine
from the cliff to swim for help. All are
well handled. The picture is nicely
mounted too, the women wear beautiful
gowns, the furnishings are in exquisite
taste and director Reicher used his cast
to good effect.

Dorothy Dalton plays the leading role,
that of Jeanne Mesurier who is in the
care of a guardian, Mme. Ena Delore.
It is the plan of Mme. Delore that
Jeanne shall marry an aged and repul-
sive creature in order that she may re-
plenish her lost fortune. Jeanne rebels,
however, and when her lawyer informs
Jeanne that her father left but a small
estate the suitor loses interest too. At
a week-end partv at the home of Lord
Cec'l Bourne. Mme. Delore and Major
Forest are detected cheating at cards.
The Major strikes his accuser down and
they hide his body in a secret passage.
Jeanne goes for aid to a distant island,
where the brother of Lord Cecil stays
and with whom a romance has sprung
up. In the end the plotters are exposed
and Jeanne finds happiness with Andrew
the owner of immense estates.

Miss Dalton is pleasing in the role of
Jeanne, although the incident of being
locked in her bedroom bv Mme. Delore
looked ridiculous. Miss Dalton is a big
girl now. The hero role was assigned
to Fredrik Vogeding, a stalwart young
man but not a very convincing actor.
The other roles were well handled by
William P. Carlton, as Maj. Forrest;
Tulia Swayne Gordon as Mme. Delore;
Kempton Greene as Lord Cecil and Alex
Kaufman as Maurice Brensault.

EXHIBITORS HERALD

July 16. 1921

BUCK JONES IN

STRAIGHT FROM

THE SHOULDER

(FOX)

Entertaining melodrama of the wild
Western sort. Drags a little at
the beginning but star and pleas-
ing support command attention
until it gets under way. Directed
by Bernard Durning from a story
by Roy Norton.

The first part of this picture drags un-
necessarily. This is caused principally
by too much footage being devoted to
introducing the characters and too
lengthy subtitles. The inc dent between
Buck Jones, as "Peaceful'' and Mrs.
Higgins about the pies was too long-
drawn out, as were several other scenes,
but after the first two reels the picture
gains speed and keeps it up to the finish.

The cast includes Helen Ferguson, as
a hotel waitress, Norman Selby, who is
Kid McCoy, and plays Bill Higgins.
Frances Hatton as Mrs. Higgins, Her-
schel Mayall as the villain, Joseph Mar-
tin and G. Raymond Nye as Big Ben
Williams, besides Mr. Jones.

There is one thrilling incident that will
cause this picture to be remembered
long after many Westerns are forgotten.
It is the well staged stage hold-up and
rescue of the mine owner's daughter,
who is held captive in the runaway ve-
hicle. Jones grasps a rope and drags
himself under the coach, between the
horses flying hoofs and up over the top,
knocking the villian from the stage door
and saves the girl. It is well subtitled
and carefully directed.

Buck Jones is cast as a peace-loving
ranger, who runs into Bill Higgins, a
bad man, in a Western Mining camp.
When Bill starts shooting. Buck finds it
necessary to quiet him by shooting him.
He nurses Higgins back to health,
learns that he has a wife in a distant
mining town and goes to find her to
"patch things up" for Bill. He is offered
the job of superintendent of the mine,
when Martin, a dishonest employe is
discharged. A strike is called and in the
midst of a fight that follows. Martin
runs off with the mine owner's daughter.
Buck overtakes him and in a well-staged
encounter, overpowers and humbles the
bully. Buck wins the hand of a little
waitress, while Bill Higgins goes back
to his wife.

BERT LYTELL IN

THE MAN WHO

(METRO)
A little war flavor, a little high cost
of living propaganda and a little
humor ineffectively combined. A
belated appeal to indignation en-
gendered by high prices. Works
up considerable interest and ends
disappointingly. A Maxwell
Karger production that would
have been better received at the
peak of the high price period.
Bert Lytell does his capable best with
a story apparently written for timely ap-
peal. Changing conditions have de-
tracted materially from its box office
value.

Virginia Va I satisfactorily enacts the
feminine lead, and other members of

the cast do as well. The production is
typical of the Metro studios.

In the picture Bert Lytell. as Bedford
Mills, returned soldier, attempts to gain
fame and win a daughter of wealth by
walking New York streets in silk hat
and faultless attire but barefoot as a
protest against the high price of shoes.
In the mingled success and failure that
follows he loses the friends wh"o have
aided him, loses the girl 'for whom he
undertook the work, but wins the sup-
port of the nation, barefoot parades be-
ing organized in 'every community and
the price of shoes being brought low.
The only one to remain steadfast in sup-
port throughout is an art student with
whom he falls in love and whom he dis-
covers to be the daughter of the presi-
dent of the shoe trust. The reconcilia-
tion of father and husband-to-be. effected
by the usual coddling methods, provides
the inconsistent ending.

Had the picture been published at a
time when indignation against profiteer-
ing methods was at its height its recep-
tion might have been gratifying. An ex-
ploitation parade of barefoot men and
women should have produced results.
The stunt is less timely and possibly
dangerous at this period.

SPECIAL CAST IX

SALVATION NELL

(FIRST NATIONAL)

One of the best pictures of the year.
Should prove a strong box office
attraction. Good material put to
good use. Edward Sheldon's suc-
cessful stage drama, ably directed
by Kenneth Webb and personally
supervised by Whitman Bennett.
Very well acted by Pauline Starke
and a strong supporting cast.

Founded on the great play by Edward
Sheldon, and directed by Kenneth Webb,
this story about a girl of the slums of New
York is first class entertainment. Miss
Pauline Starke in the title role is given
plenty to do and does it in a most convinc-

LOTTIE PICKFORD
In a acene from her ri..v .-••.•>• Picture Corpora-
tion feature, ''They Snail Pay," which Pathe
will distribute.

ing and finished performance; The entire
cast is commendable. It hardly seems fair
to mention one over another, yet Joe King,
opposite "Nell" aud Edward Langford, plav
their respective parts splendidly, while lit-
tle Lawrence Johnson deserves special
praise. He follows direction like a veteran.

The story is human, entertaining. Its ap-
peal is strong and sure. It is a true motion
picture, one that makes the spectator forget
that it is only a play.

"Nell" is one of the unfortunate inhabi-
tants of lower New York. Jim Piatt, Nell's
drunken and good for nothing lover, with-
out thought of others, is devoid of ambi-
tion. Nell works in a sweat shop, but she
is frail. Each week the pay envelope brings
joy and dread. Joy for the money to
buy bread. Dread that it will be her
last. When the story opens that is what
happens. Her services are no longer de-
sired. She has a hard time of it, but se-
cures employment in a low restaurant.
W ithout reckoning the results she tries sur-
reptitiously to feed Jim, who boasts that
he doesn't have to work because his "gal
has got a job in a hash-house." But Nell is
caught and discharged. Whenever Nell gets
in trouble, where Jim could help, he fails
utterly. She gets work scrubbing floors in
a saloon. On Christmas eve. when the
bar is lined with drinkers, the brother of
the proprietor boasts that he can kiss any
girl in the room, and without a chance to
defend herself. Nell is seen clasped in the
bully's arms, being held against her will.
Jim believes her faithless. A fight between
the two men results in the total disability
of one. Jim goes "up" for seven years.
Turned out of the place Nell has no place
to go. Several times she has refused the
kindly hand of "Hallelujah" Maggie, the
leader of the Salvation Army. Deciding in
favor of Maggie, and against the now pros-
perous acquaintance of her sweat shop days,
a woman who can afford to wear good
clothes and order drinks. Nell joins the
band. While Jim is in Sing Sing, Nell has
become a mother and a Captain in the Sal-
vation Army. A man of breeding, who is
allied with the army loves and wants to
marry her. but Jim gets out at the time
when the child insistently talks of his
father and pravs for him as the mother
has taught. After a series of events she
succeeds in making Jim know that he
cm no longer claim her under any but
the law of God and man. His reforma-
tion is the "punch" of the picture.

The acting necessary to bring the play
to a climax is as good as money could buy.
The suspense is held throughout, and the
action so intense that few subtitles have
been used or needed. What there are, are
splendid.

This six reel subject is composed of a
great story, competent players, sane, pains-
taking direction, perfect continuity and as
pood photography os has ever been seen. It
depicts the opposite side of gay New York
without being gruesome or offensive, but so
that anyone who has never seen it, may
think they have actually lived in the slums.

SNOOKEY'S

WILD OATS

(EDUCATIONAL)
"Snookey" becomes a hobo in this
(luster Comedy and when the gang
kidnaps the child of a wealthy man, he
becomes its guardian and saves it from
harm. "Snookey" is one of the marvels
of present-day screendom and in this
one he does a number of remarkable
things. The story is trite, however. Too
many of these Chester comedies are
written along the same lines, where a
couple of toughs kidnap a child and the
monkey comes to its timely rescue.
Surely there are other variations of this
plot. "Snookey" deserves better stories.

Tulv 16. 1921

EXHIBITORS HERALD

CLAUD SAUNDERS
Director of the Exploitation Department of
Famous Players - Lasky Corporation Which is
Now Celebrating its Second Birthday.

Exploitation Branch
Has Second Birthday

Paramount Department Has
Thirty Men at Exchanges
Throughout Country

The Paramount exploitation depart-
ment is two years old on July 10. In
the period of its maintenance the corps
of exploitation men engaged in the work
at exchanges throughout the country has
been increased from nine to thirty mem-
bers and plans have been perfected for
the enlargement of the personnel to em-
brace sixty members in the fall.

Year Spent in Preparation

Claud Saunders, present director of
of the division of exploitation, conceived
the idea of the organization, devoting
the year from July, 1918 to July, 191'.)
to perfecting his plans. "The Miracle
Man" and "Male and Female" were the
first pictures worked with by the ex-
ploitation departments

Mr. Saunders' idea of exploitation is
embraced in the following theory:

Exploitation Is Needed

"The greater percentage of the public
do not read the dramatic news or ads in
the newspapers. Their attention must
be arrested by unique out-door stunts."

"Let him who runs read," was the
slogan.

Claud Saunders first began selling
things at a trading post in the Indian
territory. His theatrical experience has
included everything from street carnivals
to the "legit" and grand opera. He was
the American manager for the Italian
Films Company which presented "Ca-
biria" at the , Knickerbocker theatre,
New York, when it was said to be the
first film to draw $2 a seat.

COMING!
ALICE JOYCE

— IN —

"The Inner Chamber"

From the widely read novel,
"The Blood Red Dawn,"

By Charles Caldwell Dobie

Directed by EDWARD JOSE

A Viiagraph Special Production

EXHIBITORS HERALD

July 16, 1921

President Harding

Receives Hayakawa

Star and Wife Meet Other
Notables During Trip
to the East

Although Sessue Hayakawa, featured
player in R-C Pictures Corporation pro-
ductions, and his wife, Tsuru Aoki, met
many prominent people during their trip
to New York and other Eastern cities,
the star considers his reception by Presi-
dent Warren G. Harding at the White
House as the highest honor that could
be bestowed upon him.

The chief executive allotted longer
than the usual time given callers to con-
verse with the Japanese star. Acknowl-
edging the introduction, Mr. Harding
said that he felt that he knew Hayakawa,
because he had seen him often on the
screen and had admired his work. He
said that he had once been an actor him-
self, an amateur actor, of course, but
that made him feel that there was an
added bond of sympathy and interest be-
tween them.

Calls Upon Ambassador

Hayakawa responded with the state-
ment that he considered the reception
the crowning achievement of his life, and
that he deemed it an extraordinary priv-
ilege to express his sense of appreciation
that the head of the greatest nation had
received him and recognized his efforts
to please on the stage and screen.

Hayakawa called also upon Baron
Shidehara, the Japanese Ambassador, at
the office of the embassy, being closeted
with that diplomat for more than an
hour. Their discussion was confined to
motion picture subjects.

Lawrence Beatus, manager of Loew's
Palace theatre, tendered a dinner and
entertainment to Mr. Hayakawa and the
members of his party at the Hotel Wash-
ington Monday night, at which a number
of local entertainers appeared.

Meets "Babe" Ruth

Among the big features of his stay in
New York was his visit to the Polo
Grounds on Saturday, as the guest of
R. S. Cole, president of R-C Pictures
Corporation, where he was introduced
from the grounds to the thousands of
base ball fans. He shook hands with
Babe Ruth. Miller Huggins and others of
the players with whom he was ac-
quainted, and enjoyed the game im-
mensely. Fred G. Lieb, president of the
Baseball Writers' Association introduced
Hayakawa, and acted as master of
ceremonies.

Wilcox Will Distribute

A. P. Films in Panama

Associated Producers, Inc., has con-
summated a contract with Robert Wil-
cox Company, which concern operates
its own theatres throughout Panama and
the Canal Zone covering the distribution
of all features and Mack Senne't come-
dies published bv Associated Piodticers.
This product will be distributed by the
Wilcox concern throughout the territory
of Panama. The deal was put through
by General Manager Al Lichtman and
Arthur I.evey, foreign sales manager.

Philadelphia Housi> Sold

PHILADELPHIA. PA.— The motion
picture theatre at Seventh and Dickinson
itfeeta has been sold by J. R. Ward to
M Wade and associates for $H.r,,0lK>.

MABEL BARDINE
Well known screen player who has appeared in
many leading roles.

Reid and Swanson

Will Again Co-Star

Dexter Also Has Important
Role in New Paramount
Production

Wallace Reid and Gloria Swanson, who
played the leading roles in Cecil B. De-
Miile's twelve-star special production,
"The Affairs of Anatol," soon to be
issued by Paramount, will be seen to-
gether in another all-star special to be
made at the Lasky studio.

Jesse L. Lasky states that work on
the new production will start as soon
as Wallace Reid returns from New York
where he is now engaged with Elsie
Ferguson in the production of "Peter
Ibbetson" under the direction of George
Fitzmaurice.

Elliott Dexter, who played the role of
Max, Anatol's friend, in "Anatol." and
also has a big part in "Peter Ibbetson,"
will have a leading role in the new pic-
ture, the story of which is by Lorna
Moon and which has been titled "Rain-
bow's End." Sam Wood will direct.

"So certain are we," said Mr. Lasky.
"that the impression made by 'The
Affairs of Anatol,' with its galaxy of
stars consisting of Wallace Reid. Gloria
Swanson. Elliott Dexter. Bebe Daniels,
Monte Blue, Wanda Hawley, Theodore
Roberts, Agnes Ayres, Theodore Kosloff,
Polly Moran, Raymond Hatton and
Julia Faye, will be so sensational where-
ever it is shown that the public will want
to see at least some of these stars to-
gether again, that we have selected three
of the most eminent of them for this new
production."

Lubin to Title Picture

Before New York Trip

Bert Lubin, president of Western Pic-
tures Corporation, again has been de-
layed and will not arrive in New York
w ith the first of the new series of Allene
Ray semi-Weslern society features until
July 1.1.

He has decided to cut and title his
initial picture in San Antonio, where it
was filmed from a Walter Hall story by
Robin H. Townley. No name has as yet
been given the feature.

Cosmopolitan Uses

American Antiques

Ancient Apparatus Is Found
at a Curio Shop in
New York

Several features of American life which
formerly were common but which have
long since passed from use were obtained
with great difficulty for "Get-Rich-Quick
Wallingford," Cosmopolitan Produc-
tions' adaptation of the play by George
M. Cohen which will be published early
next fall.

One of these was the old photographic
headrest, familiar to our grandfathers
whenever they went to have their pic-
tures taken.

In "Get-Rich-Quick Wallingford" a
picture of the board of directors of Uni-
versal Tack Company is taken in the
directors' room, and it is necessary to
apply the headrest in order to keep Judge
Lampton's head in order. In order to
obtain a headrest Cosmopolitan an-
nounces that the shops of most of the
dealers in photographic supplies in New
York City were searched. Finally a
specimen was found in an old curiosity
shop.

The bus that meets all the trains in the
venerable town of Battlesburg, the seat
of Wallingford's daring enterprises, is a
type of vehicle that the coming genera-
tion of city folks will never see again. It
is the old-fashioned four-seated buggy
with the spangled hood which Abe
Gunther, the Battlesburg baggage master
and hotel porter drives from the Palace
hotel to the one train a day. A New
York livery stable furnished this buggy.

''Get-Rich-Quick Wallingford" was
directed by Frank Borzage. Luther Reed
wrote the scenario. Sam Hardy, Nor-
man Kerry and Doris Kenyon play the
leading roles.

A. P. Productions Given
Distribution in Denmark,
Norway, Sweden, Finland

Arthur Levey, foreign sales manager,
has consummated negotiations for the
distributions of the entire A. P. output
in Norway, Sweden, Denmark and Fin-
land. The deal was made by Mr. Levey,
acting for Mr. Lichtman, with Scandina-
visk Film Central of Stockholm, Sweden,
represented by Carl P. York.

A. P. pictures will be exhibited
throughout these countries on a basis
similar to that which governs the ex-
ploitation of legitimate stage attractions.
American methods of presentation will
be introduced.

New Vivian Martin Film

For Goldwyn Publication

Goldwyn announces the addition of
another picture to its advance list of fifth
year productions, a comedy of American
life entitled "Pardon My French." It
i> a Messniore Kendall production, star-
ring Vivian Martin. The titling and
editing has been completed.

This picture is an adaptation of Ed-
ward Childs Carpenter's story of "Polly
in the Pantry," and a riotous farce
comedy with action and laughter. It
was directed by Sidney Ojcott, Harry S.
Hoyt prepared the scenario. Irvin S.
Cobb wrote the titles.

July 16. 1921

EXHIBITORS HERALD

Exchange Managers of
New York Are to Hold
Annual Outing July 27

The F. L L. If. Club of New York
City announces July 2T as the date of its
annual outing, which will be held at
Karatsonyi's Inn at Glenwood-on-the-
Sound. L. L Bigger and better than
e^er is the statement of the men having
the affair in charge.

The steamer Nassau has been chartered
and will leave East Thirty-seventh street
at noon. The return trip will be made at
8 in the. evening to permit everyone to
enjoy the moonlight ride.

In charge of the arrangements are John
Iris. George Uffner. George Balsdon.
Louis Rosenbluh. H H. Buxbaum and
W. E. Raynor. The F. I. L. M. Clubs
of Buffalo, Albany. Xew Haven and
Boston have been invited.

Flax Brothers Purchase

Production from Equity

Equity Pictures announces that Flax
Brothers of Washington, D. C. has
bought the rights for the distribution of
"The B'ack Panther's Cub," the seven-
reel Florence Reed feature in the terri-
tory of Virginia, Delaware, Maryland
and the District of Columbia. This
makes the fourth nationally known ex-
change to buy the Ziegfeld-Equity pub-
lication. Other distributors of the feature
are Sam Zierler of New York. Phil Selz-
nick of Cleveland and J. L. Friedman of
the Celebrated. Chicago. Flax Bro
operate the Liberty Film Exchange.

Callahan Ready to Begin
Work Following Accident

Jimmy Callahan, who was injured in
a hydroplane accident at the Curtis sta-
tion in Atlantic City, has been discharged
from Dr. J. H. Waggoner's private hos-
pital as well as ever except that the end>
of three of his fingers on his left hand
are missing. Mr. Callahan will resume
work in two weeks.

Mr. Callahan was making his last shot
on his fourth comedy. "King for an
Hour." when the accident happened.

New Associated Producers
Manager for Minneapolis

General Manager Al Lichtman an-
nounces the appointment of Robert C.
Buttolph, veteran film man. to the man-
agership of the Minneapolis Associated
Producers branch office, effective im-
mediately. For over two years Mr.
Buttolph covered Ohio for Fox Film
Corporation, after which he organizer)
Masterpiece Film Distributors Corpora-
tion.

Dolores Cassinelli Plays

Role in "Peter Ibbetson"

Dolores Cassinelli has been added to
the cast of "Peter Ibbetson." now under
production in the Paramount Eastern
studios. Miss Cassinelli will play the
role of a Spanish dancer named Dolores —
the same as her own. Tests were made
of twenty actresses before the exact type
was found to play the character written
into the adaptation of DuMaurier's novel
by Ouida Bergere. scenarist.

People's Theatre Enlarged

MILLVILLE. N. J.— Handel & Prov-
ner are remodeling the People's theatre
and increasing its seating capacity to
1,000.

Warren Distributes Weber,
Barker, Schertzinger Films

Each Producing Unit Will Deliver Four Productions
Within the Twelve Months Period From
September 4. 1921

^Special to Exhibitors Herald )
XEW YORK. July 5. — F. B. Warren Corporation, the new distributing
organization, announces three producers whose pictures will be published to
exhibitors through the Warren system. The producers are: Reginald Barker,
Lois Weber and Victor Schertzinger.

Two other nationally known American producers also will distribute their
product through the Warren organization. The identity of these two pro-
ducers will not be announced until after completion of their present contracts.
Obtains American Rights on European Films
It announced also that the Warren Company has obtained the American
and Canadian sales rights on four European productions, one from each of
four continental countries — Norway, Sweden. France and Italy. The first of
these four pictures to be published will be the work of Xordisk Films of
Copenhagen, a superb picturization of Charles Dickens' "Our Mutual Friend."

exhibitors of the country through the
Warren corporation and the new com-
pany further announces a sustained pro-
gram of short reel subjects weekly, be-
ginning in September.

Schedule Is Announced
The feature production schedule of the
new company for September includes the
following:

Sept. A — Loi* Weber production. ••The
Blot."

Sept. 4 — Will Bradley novelty, "Moon-
Bold."

*»ept. 4— One-reel pictorial.
*ept. 11 — George Kleine production,
"Quo \ :i d i-.--

Sept. 1**— Victor Schertxinger-'if flrat
production.

Sept. 1S^— One-reel pictorial.
Sept. Sascha Films production,

•*(>ood and Evil."

F. B. Warren Corporation will issue
one feature-length production each week
from September 4 to the middle of June,
thirty productions in all. besides a di-
versified output of attractive short sub-
jects.

A fifth big foreign picture obtained is
"Good and Evil," produced in Prague.
Bohemia, by Sascha Films Industrie.
This is obtained under contract with
Herz Film Corporation and it will intro-
duce to America beautiful Lucy Doraine.
a .continental favorite.

Has "Quo Vadis"
George Kleine's famous Cines produc-
tion, "Quo Vadis." will be reviewed in a
completely re-edited six reel edition and
distributed through the Warren organ
ization.

Will Bradley's three-reel novelty suc-
cess "Moongold." also is to come to the

Portrait of Marion Davies
Saved in Wrecked Studio

When lightning struck and wrecked
the studio of G. Arthur Birch-Field,
advertising artist, recently, Mr. Birch-
Field was working on an oil painting of
Marion Davies for a forthcoming Cos-
mopolitan production. Mr. Birch Field's
studio is on the top floor of the World
Tower building. 110 West 40th street,
Xew York City.

The bolt crashed in a cornice of the
building. Although partly stunned by
the shock. Mr. Birch-Field was able to
seize the painting from the easel and
rush from the studio before the falling
ceiling covered the room with debris.

Hobart Bosworth and Kathleen Kirkham lToj>)
and Charles Meredith and Doris May in two
scenes from "The Foolish Matrons," Maurice
Tourneur's production for Associated Pro-
ducers.

Rialto Playing First of
Irving Cummings Tabloids

Producers Security Corporation of 516
Fifth avenue, Xew York, announces that
the first of the Irving Cummings tabloid
features was booked into the Rialto theatre,
which is under the direction of Hugo Rie-
senfeld. for the week of July 3. The initial
subject is "On the Trail," Cummings imper-
sonating Corporal Campbell of the Cana-
dian Xorthwest Mounted Police.

The second subject will be "Corporal
Campbell's Ward."

EXHIBITORS HERALD

July 16, 1921

Hearst Keeps Plants
Working at Hightide

No Summer Let-Down Has
Been Permitted by
Cosmopolitan

Summer let-down is a phrase unknown
in William Randolph Hearst's film inter-
ests. Two studios now are busily en-
gaged in turning out productions, several
others have been completed, cut and
titled and more are being prepared for
production.

At the International Film studios,
127th street and Second avenue, New
York City, Marion Davies is well in pro-
duction of "The Young Diana," a Marie
Corelli story that appeared serially in
Hearst's Magazine. Miss Davies, who is
working under the direction of Albert
Capcllani, has in her cast Forrest
Stanley. Maclyn Arbuckle, Pedro De
Cordoba and Gypsy O'Brien.

Has Dual Role

"The Young Diana" is a story of the
rejuvenation of lost youth. Miss Davies
plays a young English belle of today and
also is seen as a premature aged spinster.
This dual role gives her an opportunity
of displaying her real dramatic ability
and those in charge of the production
declare she more than proves herself a
highly capable actress.

"Back Pay," a Fannie Hurst story is
nearing completion. Seena Owen, Ethel
Duray and J. Barney Sherry have the
principal roles in this drama of a country
girl's experiences among a fast set in
Xew York. Frank Borzage is directing.
Make Mystery Picture

At Mr. Hearst's Astoria Studios Tom
Terriss is directing "Find the Woman"
from the story by Arthur Somers Roche
that appeared in Cosmopolitan Magazine.
"Find the Woman" is a remarkable
drama of sustained mystery with a
powerful climax which divulges the
murderer of one of the characters. A
splendid cast is engaged upon this pro-
duction, including Alma Rubens, Eileen
Huban. Harrison Ford, Norman Kerry
and George MacQuarrie.

Cosmopolitan Picture

Is Lauded by Clergy

Pasters in Alabama recently left
a motion picture show to praise
and not condemn.

The picture presented was "The
Inside of the Cup." a Cosmjjijit
tan production. It was sho^^^B
Selma, Ala., during a seriM^R
church revival meetings. A special
performance was held for the min-
isters and ether members of the
conference. Pastors hailed the
film as a great influence toward
purification of the church. The
Rev. Edward W. Gamble, rector
of an Alabama Episcopal church,
stated to a reporter of the "Mont
gomery Advertiser" that "the
theme of the story presents a
condition of affairs that the world
had better see." Dr. Gamble add-
ed: "It is a magnificent produc-
tion and is calculated to be of
great good in opening the eyes of
these blinded by the privileges
that wealth affords in the pursu-
ance of selfish desires and self ag-
grandizement."

"The Inside of the Cup" was a
screen adaptation of Winston
Churchill's novel. Albert Capel-
lani directed.

Neill Directs Beach

Film for "Big Four"

Rex Beach has announced some mem-
bers of the cast of his first United
Artists publication, "The Iron Trail," and
in the near future will give out the rest
of the cast.

Mr. Beach chose as his director. R.
William Neill. widely known on the stage
and the screen. The leading role will be
filled by Wyndham Standing. For the
heavy, Gordon, who plays such an im-
portant part in the story, Thurston Hall
was chosen.

"School Days" Not

Only Juvenile Film

Warner Brothers Announces
All-Star Cast Will
Support Barry

Since the announcement of the produc-
tion of "School Days" by Warner Broth-
ers recently this firm has received
numerous inquiries as to whether or not
"School Days" would be a 100 per cent
children's picture inasmuch as the orig-
inal announcement carried the statement
that in addition to Wesley Barry, twenty-
four of Gus Edwards' famous "School
Days" kids would appear in the picture.

On his return from Minneapolis Abe
W arner issued a statement to the press
in which he emphasized that "School
Days" carried an exceptionally strong
all-star cast as support for Wesley Barry
including Margaret Scddon, George
Lesse, Frank Gilmore, Frank Conlon
and several other well known players.

"In "School Days" Wesley Barry is
first seen as a poor country boy. In
this character he is dressed in ragged
clothing and presents a pitiful appear-
ance. He soon makes up his mind that
the city is the place for him to make his
fortune and gets enough money to buy
himself a suit of clothes with long
trousers and a derby hat. After a short
stay in the city he is seen as a rich boy
amidst refined surroundings dressed in
the best garments money can buy.

Harry Rapf, who has charge of the
production, expects to work for at least
three weeks longer completing the pic-
ture.

Three Federated Films
Reach New York Office
In Advance of Schedule

Increasing rather than cutting down
the amount and speed of its productions,
Federated Film Exchanges of America,
Inc.. announces the arrival in New York
from the West Coast studios of three of
its subjects within a few days. All of
the productions were completed ahead of
schedule, and this rate will be maintained
for the 250 films to be distributed during
the coming year.

The new arrivals are: "Squirrel Food,"
a Federated Monty Banks comedy, pro-
duced by Warner Brothers as the second
of their new series; "We . Should
Worry," the sixth Hallroom Boy
comedy, featuring Sid Smith, and "We'll
Get You Yet," the seventh of the series.

Federated announces a departure in
the exploitation of its short subjects. A
press sheet is being issued on each one
of the Monty Banks, Hallroom Boys and
Federated Screen Snapshots, containing
new stories, publicity and exploitation
aids, advertising cuts and all the other
helps usually issued only with features.

Descends 1,900 Feet

To Get Mine Picture

Tiry Miller, head cameraman for the
Rothacker practical picture division, is
credited with descending 1,900 feet into
a mine for pictures. The United States
Bureau of Mines has no record of any
other photographer descending so far, it
is said.

'["his picture was made for the Bureau
of Mines library of educational films.
M. F. Leopold, bureau safety engineer,
supervised the production.

July 16. 1921

EXHIBIT O RS HERALD

Two important scenes from "The Old Nest," the Reginald Barker production, written by Rupert Hughes, to be distributed by

Goldwyn.

Pathe Obtains New
"Bob and Bill" Films

Company States Adventure
Pictures Are Meeting
With Success

Gratified with the success of the first
series of "Adventures of Bill and Bob,"
Pathe Exchange. Inc., has contracted
with Cyrus J. Williams, producer, for a
second series of the one reelers. The
arrangements were made with Arthur S.
Kane, representing Mr. Williams.

"The Adventures of Bill and Bob,"
starring William and Robert Bradbury,
11-year-old California twins, met with
almost instantaneous success, according
to Pathe. In their new series, it is ex-
pected they will attempt even more dar-
ing exploits than they engaged in during
the making of the first series.

"The Adventures of Bill and Bob,"
Pathe states, have met with the approval
of many national organizations, and per-
sons interested in woodcraft, because of
the^ cleanness of their delineation of the
typical American boy. In capturing
animals for the benefit of the screen,
these boys were particular to avoid
molesting an>- that did not come under
the classification of "killers."

Among their adventures in the first
series was the bagging of a mountain
lion, noted for its destructiveness: the
timber wolf, another despicable prowler;
the coyote, scourge of the plains; and
others animals of this type.

Program Booking One Source of

Evil in Industry, Says Lichtman

General Managerof Associated Producers States
That an Open Market Is One Solution to
Problems Confronting Business

Arrow Closes With Hayes

J. S. Jossey, special sales representa-
tive for Arrow Film Corporation, has
closed with C. H. Hayes Distributing
Company of Salt Lake City, for the fol-
lowing Arrow subjects: "The Blue Fox"
(Ann Little serial); "Thunderbolt Jack."
"The Stranger in Canyon Valley" and
"Headin' North." These subjects will be
distributed by Hayes in Colorado, Utah.
Wyoming, New Mexico and Southern
Idaho.

"An honest to God open market" is
pronounced by Al Lichtman to be one
solution to the many problems now fac-
ing the motion picture industry.

The general manager of Associated
Producers, who has just completed a
tour of the principal cities of the coun-
try, offered this suggestion while at-
tending the national convention of the
Motion Picture Theatre Owners of
America at Minneapolis.

Want Change in Methods

"All along the line of my travels,"
stated Mr. Lichtman, "exhibitors were
most emphatic in their belief that the
exigencies of their business demanded a
change in the present unsatisfactory
methods of buying and selling motion
pictures. So it is no wonder to me that
this feeling as the keynote of the pres-
ent convention will do more good for
the industry at large than all the previ-
ous conventions combined.

"The motion picture business today is
suffering from a lack of understanding
between the three important factors,
i. e., the exhibitor, producer and dis-
tributor. This lack of understanding is
a result of avariciousness. Everybody
is playing a selfish game with an utter
disregard of one another's problems..
Time for Accounting

' And so I say that it is high time for
the three factors of our industry to get
together and carefully weigh the prob-
lems that are confronting all of us and
bring about a condition that, will result
in a harmonious understanding between
the three principal factors and destroy
all of the avaricious schemes that are
retarding the natursl growth of this
business.

"The sooner exhibitors demand a wide

open market with the privilege of book-
ing whatever pictures they want without
being forced to contract for pictures
they do not desire, the quicker will the
industry cure itself of its ills.

"Programitis" Is Evil

"Our business today is suffering from
an aggravated case of 'programitis.'
Near-sighted distributors compel exhibi-
tors to book their whole output if they
want any of their product regardless of
the value to the exhibitor of the product
as a whole. This system is nothing
short of vicious and is the cause of more
contract jumping and the necessity for
big deposits to insure the fulfillment of
bad contracts than any other factor. In
fact 'programitis' is the fundamental
cause of all the ill-will that exists today
between the exhibitor and the distribu-
tor.

"I know from my personal acquaint-
ance with all the important producers,
thousands of exhibtors and practically
all the distributors that 99 9-10 per cent
of them want to do the right thing. And
it is only because of the present vicious
system of buying and selling motion pic-
tures that the industry is today in dis-
order and cut-throat methods are the
rule.

"There is only one equitable way of
renting motion pictures and that is by
renting each picture upon its own indi-
vidual merits, regardless of who has pro-
duced it or who is distributing it.

Support Good Pictures

"If a picture is good it must — it should
— receive the whole-hearted support of
every exhibitor, and by the same token
if a picture is bad it must be automati-
cally relegated to the cheaper houses, or
not be shown."

EXHIBITORS HERALD

July 16, 1921

J. Parker Read, Jr., who sponsored the recently conducted J. Parker Read, Jr.-
Louise Glaum scenario contest.

Jean Paige Stars in
"The Prodigal Judge"

Production on Vitagraph
Picture Will Begin
Shortly

Jean Paige, the Vitagraph star, who
has not been seen on the screen since
her appearance as Jessie Gordon in Vita-
graph's special production, "Black
Beauty," based on the famous story by
Anna Sewell, is to star in a new special
production, according to an announce-
ment by Albert E. Smith, president of
that organiaztion.

Her new production, which will be
produced under the direction of Edward
Jose as soon as the continuity is com-
pleted, is based on "The Prodigal Judge,"
the story by Vaughn Kester.

"The Prodigal Judge" is a story of
ante-bellum days with the locale mostly
in what was then known as West Ten-
nessee.

W ork on the screen version is being
pushed as rapidly as possible and it is
expected that the production will be
well under way within a few weeks. It
will be an Eastern production, the in-
teriors being made at Vitagraph's Brook-
lyn studio and the greater part of the
exteriors in Tennessee, especially along
the Mississippi river, which plays an im-
portant part in the story.

35,000 Manuscripts Offered in

Successful Read Scenario Contest

J. Parker Read, Jr. has concluded what
he considers one of the most successful con-
tests ever conducted in the industry.

More than 35,000 manuscripts were re-
ceived in the Read-Louise Glaum scenario
writers' contest and from this number the
three major winners have been chosen.
Thirty newspapers throughout the country
cooperated in the test.

Prizes Are Awarded
The first prize of $2,500 went to Miss
Frances White Elijah, Arlington hotel,
Santa Barbara, Cal.; the second prize of
$1,500 was wen by A. Karl KaufTman, 40
West Market street, York, Pa.; and the
third prize of $1,000 was awarded to Mrs.
Anna II. Mezquida, 1M<| Pine street, San
Francisco.
Concerning the contest Mr. Read says:
"To conduct a contest of this nature is no
easy job for there is more work attached
to it than anyone can imagine. One must
surround oneself with competent judges
that will treat all manuscripts and partici-
pants fairly, and then to devote the proper
time to the weighing of the material sub-
mitted. After thoroughly going over the
field "f people who were qualified to make
the necessary decisions, I finally selected
C. Gardner Sullivan, well known to all
theatregoers for his authorship of such
screen successes as "Civilization" and
numerous other stories, and Miss Brad-
ley King, feminine genius of the photo-
drama and author of 'I Am Guilty,' 'Ly-
ing Lips' and other big photoplays.
Get Press Cooperation
"With two such competent people assist-
ing Mis> Glaum and myself, we were very
well fixed in so far as the board of judges
was ( "iK i tih d.

"Then we had to secure the cooperation
of the newspapers, and after they had
acquainted all the ambitious amateurs with

the conditions the stories began coming in.
When they started they came in big quan-
tities. Each mail brought to my studio
office manuscripts by the hundreds. Long
detailed stories to short synopsises,— from
farce comedies to the heaviest tragedies.

"Months were spent by each member of
the board in reading the material submitted.
Finally from :!.">,<)<>(> manuscripts we brought
the number down to 2,000. After these
stories had been gone over many time, we
reduced the number to 1,000, and with
much more, and harder work, finally elimi-
nated all but 100. At this point our heavy
work really started, for of the 100 stories
all were so good it was really hard to
choose among them, but we stuck to our
toil and eventually picked out the ten best
ones. Many nights' work, most of them
till daylight, brought us down to the three
prize winning scenarios.

Gratified with Results

"1 am highly gratified with the enthusias-
tic response the contest met with and the
cooperation of the many newspapers. I
wish I were in a position to reward the
glorious efforts of every contestant by a
money prize, but obviously, with 35,000 en-
tries, this was impossible."

Report Heavy Booking

On Lloyd's Re-Issues

Pathe announces that the exhibitors
are responding readily to the opportun-
ity to book the best of the Harold Lloyd
one- reel comedies which are being re-
issued. "Bliss." the first of the Lloyd
oiu-reelers, which has been scheduled
for publication on July IT, has practi-
cally a three-star combination, as Bebe.
Daniels, now a star in her own right,
plavs opposite the spectacled comedian,
and "Snub" Pollard, featured in Hal
Roach comedies, is also in his support.

\ teries of ten re-issues will be pub-
liihed one each week.

Vitagraph Has Trailers

for Coming Publications

Vitagraph has just completed trailers
for all of its September-October publi-
cations, showing just enough of the high
lights of the pictures to create advance
interest, but not sufficient to make their
showing anti-climactic and expose the
plot. This is the policy pursued by Vita-
graph in all its trailers. Prints of the
trailers will be shipped to the Vitagraph
exchanges in the near future.

Some idea of the care given these trail-
ers may be gathered when it is explained
that William Duncan, who directed his
own special, "Where Men Are Men," per-
sonally prepared the brief footage for
the trailer on that picture. Mr. and Mrs.
George Randolph Chester personally pre-
pared the trailer on their feature, "The
Son of Wallingford."

William Duncan Busy on

Interiors for Next Film

William Duncan and his co-star, Edith
Johnson, have returned to Hollywood
from the Kern River section, and the
working upon a special street set for
their new special production, "The
Superman." Saloons, gambling halls,
dives, a Chinese laundry, frontier town
women and their prey are flashes in this
story of real men who work and brawl
and make free with life and love in the
picturesque old West.

Hoot Gibson Finishes His

First Universal Feature

Hoot Gibson has completed his first
feature length picture for Universal. It
is titled "Action." adapted for the screen
by Harvev Gates from J Allan Dunn's
story. "The Mascottc of the Three
Star."

In the supporting cast are, among
others. J, Farrell McDonald, William
Robert Daly, Clara Morton. Dorothea
yVolbert, Buck Conners, Charles New-
ton, Jim Corey and Byron Munson.

July 16, 1921

EXHIBITORS HERALD

The Woman God Changed'9 Runs

Three Weeks at Moss Broadway

— —

VIORA DANIEL
New Christie star, who will appear in ''In for
Life,'* made for distribution through Educa-
tional.

Father Announces New
Policy of Distributing
Jackie Coogan Pictures

Jack Coogan, father of Jackie Coogan,
states he has installed a new distribution
policy for the Jack Coogan productions.
"I will not only produce these pictures,"
says Mr. Coogan, "but I am going to
arrange their distribution as well. Not
having any connections with releasing
or producing organizations, this enables
me to have free sway in so far as distri-
bution channels are concerned.

"In the very near future, I shall send
a personal representative on a Coast to
Coast tour during which he will stop off
at every important city and personally
confer with big exhibitors. This will
give every exhibitor an equal chance to
book the new series of Coogan products.
I have always had the theory I am now
bringing into active use. I feel that in
the case of new and big photoplays,
some advance information to exhibitors
should be established, and 1 expect this
to be done through the personal contact
brought by my representative.

"I fully expect to commence produc-
tion on my first picture not later than
August 1st and from that time on, there
will be nothing but work until the en-
tire series is completed."

Pathe Schedules Perret

Production for July 31

Leonce Perret's latest production,
"The Money Maniac." has been sched-
uled by Pathe for publication on July
31. This picture is an international ro-
mance, with a thrilling tale of intrigue
and daring exploits in the United States
and Europe.

Mr. Perret is said to have given his
latest picture a more elaborate back-
ground than he has ever attempted. The
cast includes Lucy Fox, Robert Elliott,
Ivo Dawson, Marcya Capri, Eugene
Brion and Henry G. Sell.

Enthusiastic comments from leading
showmen of the country are being re-
ceived by Cosmopolitan Productions
concerning "The Woman God Changed,"
its latest picture. B. S. Moss broke a
rule of his Broadway theatre by extend-
ing the booking beyond one week and
then found that even two weeks did not
tske care of the crowds besieging the
theatre and he ran the picture for a
third week. Mr. Moss wrote the fol-
lowing letter to George B. Van Cleve,
vice president and general manager of
International Film Service Co., creator
of Cosmopolitan Productions.

Letter From B. S. Moss

"It is my pleasure to notify you that
for the first time since the Broadway
theatre began its policy of combining B.
F. Keith vaudeville with a feature photo-
play, a film is being retained for a second
week. The picture thus honored is your
production, 'The Woman God Changed,'
and the exceptional favor which it found
with our audiences during the entire
week of June fith literally compels us to
hold over this stirring drama.

"I know it will interest you to learn
that in view of the really phenomenal
business brought by 'The Woman God
Changed' we have already decided to
give the picture a third week if we can
possibly do so. Previous contracts may
intervene, but we shall bend every ef-
fort to satisfy what is so clearly the pub-
lic demand for this strikingly original
production.

"Once again Cosmopolitan Produc-
t'ons have demonstrated their extraordi-
nary ability to provide the theatre with
a universally popular photoplay. We
congratulate ourselves upon having ob-

An expression of gratification with the ac-
complishments of the Motion Picture The-
atre Owners of America at the Minneapo-
lis convention has been given by Franklyn
E. Backer, president of Horizon Pictures,
Inc. Mr. Backer says :

"It was particularly gratifying to note
that the week of September 4 to 1 1 has been
set aside by the theatre owners as 'Inde-
pendence Week,' for the purpose of
showing only independent productions at
their theatres. This gives real encourage-
ment to both the producers and distributors
and should help greatly toward cementing
a closer relationship between the theatre
men and the independent exchanges.
Must Have Supply

"Now that the theatre owners have set
aside this week to encourage independent
production, the distributors must be pre-
pared to take care of their end of the pro-
gram by having available in their exchanges
a fresh supply of real specials to meet the
occasion. The distributor must not depend
on unloading a lot of features that may be
excellent but time-worn, he must go into
the market now and buy the best produc-
tions available if the success of Independ-
ence Week is to be assured.

"And on the success of this week hangs
the balance of the 'independents' future,' for
the exhibitors, like all of us. are in this
business for money and not their health and
if you show them that they can make more
money with independent productions than
with the program stuff you are feathering
your own nest.

tained 'The Woman God Changed' for
the Broadway theatre, and congratulate
your studios upon having made it."

Mr. Moss found he was able to book
the picture for the third week as desired.
Mr. Van Cleve Replies

The following was addressed to Mr.
Moss by Mr. Van Cleve:

"Thank you very much for your letter
of June 13th and the congratulations you
extend to us on our production, 'The
Woman God Changed.'

"Mr. Hearst is sparing no time and no
expense to make the best in motion pic-
ture dramas, and I can assure you that
recognition of this picture from you, as
an authority in the theatre owning busi-
ness, is deeply appreciated.

"Mr. Hearst is not making motion pic-
tures purely for financial returns; he is
exemplifying in them the best ideals on
the screen that he has exemplified in his
many newspapers and magazines.

"I thank you in the name of Mr.
Hearst and this company for this tribute
to our efforts."

The Keith. Moss and Proctor interests
in New York have found Cosmopolitan
Productions so profitable that "Cosmo-
politan Productions Week" was held in
six of their big theatres the week of
June 19th. Reports from the head office
are to the effect that these theatres did
a banner business. "The Woman God
Changed" and "The Wild Goose" are
being run in these theatres.

The Mark Strand theatre, the largest
in Brooklyn and a First National house,
also is finding "The Woman God
Changed" a powerful attraction.

In Los Angeles Sid Grauman booked
"The Woman God Changed" for an in-
definite run in his Rialto theatre.

"To help accomplish the desired end,
Horizon Pictures Inc., has put on the mar-
ket for immediate delivery 'A Western
Thoroughbred,' an elaborately produced
special in five reels that fairly breathes of
box office results. In addition to this, my
company will have reaciy the first of the
Sunset Slim series of two reelers by the
middle of August, to be followed there-
after with one every two weeks."

A very useful and clever novelty in the
form of a genuine leather memorandum
book, with gold embossing, is being sent
to the various state rights buyers of the
country with the compliments of Mr.
Backer. In the letter he writes the
recipient of the book he tells them that
whenever the leaves become filled all that
is necessary to get a fresh supply is to
drop a line to Horizon and they will do
the rest.

Butler May Utilize Old

Hotel for Studio Work

While making episodes for his forth-
coming film. "Bing-Bang-Boom," David
Rutler and company made use of the old
Redondo beach hotel, for years a noted
landmark of Southern California. The
old hotel building overlooks the Pacific
ocean and covers several acres of ground.

According to Fred J. Butler, father
and director of the star, the hotel would
™ake an ideal motion picture studio and
Mr. Butler is considering the possibility
of renovating the building for this pur-
pose.

Franklyn E. Backer Gratified With

Results of Minneapolis Convention

EXHIBITORS HERALD

July 16, 1921

LETTERS
From Readers

Communications on topics of
current interest Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

He Says "Stop Bellyaching."

LIVE OAK, FLA.— To the Editor:
I see and hear a great deal about "hot
time business," "attendance rotten." etc.
I wish to state that MY BUSINESS IS
FINE and stays that way regardless of
weather conditions.

As about the oldest if not the oldest
(continuously) small town exhibitor in
the picture game, nearly eighteen years,
my methods are as follows:

When attendance begins to drop off,
I increase my operating expenses. I put
on more expensive pictures; add to my
orchestra and take more space in the
newspapers. I find that people do not
mind the admission price to shows. They
want entertainment and if you keep them
well stimulated along that line, you will
get their attendance, rain or shine, hot
or cold.

Expense does not count if you are
doing business in proportion. Any ex-
hibitor can get that business if he will
wake up, put on good and attractive
programs and stop bellyaching!

Any man who is a hard loser and not
a wide-awake progressive and up-to-the-
minute man and a good mixer is in the
wrong line of business if he is in the
picture game.

WAKE UP AND GET BUSY!

I value Exhibitors Herald most highly
and it is my most welcome weekly vis-
itor. With the most sincere wishes for
your continuous prosperity and good
health, your friend. — Lon Burton, man-
ager, Marion theatre, Live Oak, Fla.

'That's What I Did."

EUREKA, MONT.— To the Edi-
tor : I am telling my friends to wake
up and subscribe for a real magazine,
Exhibitors Herald. "What the Pic-
ture Did for Me" gets me in hot
water occasionally. I average up the
criticisms and cancel if there are more
bad reports than good reports. One ex-
change told me to cither run their stuff
"as is" or cancel. What would you do?
That's what I did. — F. E. Sabin, man-
ager, Majestic theatre, Eureka, Mont.

A Tribute to "Evangeline"

SALMON. IDAHO.— To the Edi-
tor : Of course every exhibitor must
play "Evangeline" at some time. The
only question is the appropriateness of
the occasion. We played this in our
Woman's Club Better Pictures for Child-
ren tie-up.

This is a screen classic not only be-
cause of its national historical import-
ance but because it is a most beautiful
picture which, well acted and produced,
interprets sympathetically the poetic
pathos of Longfellow's story. All the
titles arc extracts from the poem.

We were fortunate in having a very
fine pianist who played understanding!)-
to the screen but I would advise having
a splendid violinist also and would also
suggest having a two-reel Edgar Com-
ply to precede the picture, which is only
five reels. We ran a matinee at 30 and
IB cents, charging 35 and 15 for the cve-

"TOF1CS Of THE DAY"
The I itenary Digest

DORIS KENYON
Leading Lady for Conway Tearle, in "Shadows
of the Sea," a new Selznick picture.

ning. One day only. — Philip Rand,
Rex theatre, Salmon, Idaho.

The Fight Was Held July 2

OCEAN SPRINGS, MISS.— To the
Editor : In all the fifteen years I have
have been in the picture business, I have
never heard of a picture becoming more
valuable the longer it has been on the
market. Never the less, that is the case
with the single reeler of "Jack Dempsey
in Training." I asked a certain ex-
change manager what price he held the
picture for my town (1,400.) He said
if I played it at that time (June 5), the
price would be $10; week from hence
$12.50 and after that $15. I want to ask
;f that is givine the exhibitor a square
deal. — Eugene W. Illino, Illing's theatre.
Ocean Springs, Miss.

Want Ad Wins Publicity

ALEXANDRIA. MINN. — To the
Editor : For four weeks in advance
of showing "A Child for Sale" I ran a
want ad in the local paper: "For Sale a
child, age 4 vears; parentage, legitimate:
health, excellent: disposition <-ha'-tTrnrr;
reason for sale, high co«t of 1'v'ng." Of
course everybodv tried to locate the
person that would sell a child. They
even took it up with the state authorities
and it caused wide publicitv to be given
I also heard from several who really
wanted to adont a child. — H. I Longaker.
Howard theatre. Alexandra. Minn.

Make Each Picture Pay

NEBR\SKA CITY. NEB. — To the
Editor: I believe every exhibitor should
take the stand w'th everv one. especially
the Paramount Film Comnanv. that each
picture must pay for itself and make yon.
a s*r>nll ner cent on vour inv '•*»me'',♦ or at
l°ast break even for you. If the pictures
the" clai-" will oack vour house (Nit),
can't do that, then you must book those
lb-'* will.

For my part we have been held up by
Paramount until "'e arc prn'-ticallv broke
We have kent eoine; by making on other
pictures what we lose on Paramount. I
= av let '■verv picture pay its own. Para-
mount has caused us to lose about $1,800
on a house tb?* s«»ats 4'<0 and is worth
.ill. nit $."..ono T^e loss is only on their
rv'cture*. Give Paramoi!"* h - - 1. Thcv
deserve worse than tl'->» Thev are break-
ing manv of us. — TV F. Tkobniuirc. ma.ii-
a rrn r Paramount theatre. Nebraska City.
Neb.'

May — "You men don't know a thing
about cooking. Now, how would you dress
a chicken?"

Howard — "With a fur collar in summer,
and pumps and silk stockings in winter." —
Morse Magazine.

"Does your cook try. to make food go as
far as possible?"

"Yes; some of it all the way from our
residence to hers." — Washington Star.
*

"The Smiths used to have a splendid

cook."

"Yes, but she and Mrs. Smith could not
get along."

"Dear me! So I suppose Smith had to
discharge her?"

"Oh, no; he divorced his wife." — Detroit
Gateway.

Is Cookie a capable cook,
Taught by a cumbersome book?
When her food you do eat,
You feel weak in the feet
And go off to sleep in a nook.

— Rutgers.

Mrs. Nuwed (wanting new hat) — "I cook
and cook for you and what do I get ?
Nothing !"

Mr. Nuwed — "You're lucky, I get indi-
gestion !" — Pathe M essenger.

"Does your cook give you any im-
pertinence ?"

"No. She charges me ten dollars a week
for it." — W ashington Star.

Wife (to attractive husband) — "Have
you kissed the new cook yet, William ?"

Husband— "Why — er — no — "

Wife — Well, stupid, what are you waiting
for? And you know what a time we had
to get her." — Town Topics.

"It's a crime to steal a kiss from me."
"Well, you're guilty, too, for receiving
stolen goods."

'•I promise you I shall never kiss you I"
"Do you ALWAYS keep your prom-
ises?"

"Well, I keep within the law."

* i

Undoubtedly the girls see no harm in
kissing and rather like it, which accords
with Dr. Katzoff's theory, but their answers
refute the scientist's claim that "We are
suffering from lovelcssness."

Teacher — "Anthony, punctuate : I am go-
ing to give you a mark of 100 in all your

studies."

Anthony — "Question mark at the end." —

Rutgers.

Teacher — "Do you know what the Order
of the Bath is?" '

Mickey — "Sure, ma'am. In our house it's
Katy, then me brudder, then me."— Butler
Collegian.

Teacher — "Children, a planet is some-
thing we live on. Name another."

Abie — "My Grand ladder, he vuss a
planet I"

Teacher — "Your Grandfather ?"
Abie — "Shure, ve lived on him fer years I"
— I'audeville News.

July 16, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

First National

Feck's Bad Boy, with Jackie Coogan.
— A very good audience picture. W ill
pull the kids and the lady folks. Drawing
remarkable in face of hot weather. The
first time the daily papers' critics ever
mentioned the crowds in their reviews. —
Guy L. Wonders, Rivoli theatre, Balti-
more, Md. — Transient patronage.

Passion, with Pola Negri. — Caused curi-
osity with fair patronage. — E. E. Greene,
Liberty theatre, Lakeworth, Fla. — Neigh-
borhood patronage.

Scrambled Wives, with Marguerite
Clark. — Gets by. Nothing extra. Star
still good if given real stories. — H. A.
AlcClure. Strand theatre, Emporia, Kan.

The Kid, with Charlie Chaplin.— It's
the best and biggest attraction we have
played this year and we played it when
conditions were the worst. It brought
them from Canada and as far as forty
miles, and it pleased 100% at L>5 and 53c.
— A. N. Freuen, Rex theatre, Scobey.
Mont. — Small town patronage.

The Kid, with Charles Chaplin. — A
disappointment to those who admire-
nothing but slapstick, but from the better
class of patronage that turned out to see
this much-talked-of picture it brings
nothing but praise. It's a real picture. —
T. II. Smith. Princess theatre, Colchester,
111. — Neighborhood patronage.

Scrap Iron, with Charles Ray. — An ex-
cellent picture wtiich went big with a big
audience. The box office very gratifying.
— W illiam Noble. Empress theatre, Okla-
homa City, Okla. — General patronage.

Mamma's Affair, with Constance Tal-
madge. — The audience . was with it from
start to finish. Constance has the pep
and a peppy cast supporting her. Mr.
Censor has no chance on pictures such
as this. — Charles M. Thall, California
tlleatre. Turlock, Cal.

The Master Mind, with Lionel Barry-
more. — Wonderful. A picture that can be
booked to the limit, and it carries a big
lesson with it. My "patrons had more to
say about this picture than any of the
so-called super-specials that I have played
here. — R. Navary, Liberty theatre, Ve-
rona, Pa.

In the Heart of a Fool, an Allan Dwan
production. — Entirely too heavy for small
town. However, I consider this a good
picture. — E. A. Baradel, Palace theatre,
McGehee, Ark. — Small town patronage.

Dinty, a Marshall Neilan production.
— Pleased everybody. We played this
feature to about 500 people, and I never
received a complaint. Barry is some
actor for a kid. Everything Neilan pre-
sents is good. — W. E. Elkin, Temple the-
atre, Aberdeen, Miss. — Neighborhood pat-
ronage. • . ■■

Lessons in Love, with Constance Tal-
madge. — A pleasing picture that got the

money. — Raymond Gear. Mayflower thea-
tre, Florence, Kan. — General patronage.

Passion, with Pola Negri. — Star bril-
liant; photography good, but lacking
modern technique. Raw in spots as per
the continental custom. Lubitsch great
in handling mobs. Business big. — Charles
M. Thall, California theatre, Turlock,
Cal.

Feaceful Valley, with Charles Ray.—
Pleased 100%. Played it to poor busi-
ness.— R. Navary, Libert}' theatre, Ve-
rona, Pa. — Neighborhood patronage.

Go and Get It, a Marshall Neilan pro-
duction.— A good thriller that will please
most any audience. The stunts in the
airplanes are about the best of any ever
screened. Many favorable comments
from our patrons. — T. H. Smith. Princess
theatre. Colchester, 111. — Neighborhood
patronage.

The Perfect Woman, with Constance
Talmadge. — A picture that will please
them all. Connie always good. — R. Pfeif-
fcr. Princess theatre. Chilton. Wis. —
Neighborhood patronage.

What Women Love, with Annette Kel-
lerman. — Wonderful underwater scenes.
Take Kellerman out of the water and
she is N. G. Picture dragged. — E. A.
Baradel, Palace theatre, McGehee, Ark.
— Small town patronage.

Dinty, a Marshall Neilan production. —
One of the most pleasing shows of the
season. Admission 35c, and every one
seemed greatly pleased. — J. L. Carr. Tem-
ple theatre. Kingfisher, Okla.

In Search of a Sinner, with Constance
Talmadge. — Good comedy. Constance is
good drawing card here. However, she

Ten Plays
My Patrons
Liked Best

1. Burning Daylight.

2. Drag Harlan.

3. Society Secrets.

4. 23 y2 Hours Leave.

5. A Girl Named Mary.

6. Blue Streak McCoy.

7. Scarlet Days.

8. Stepping Out.

9. Alias Jimmy Valen-

tine.
10. The Brat.

Lyman Steenblock,

Opera House,
Odell, Neb.

is better in some of her other pictures.
— Rubin Frels, Unique theatre, Bellville.
Texas. — Neighborhood patronage.

Fassion's Playground, with Katherine
MacDonald. — An average program pic-
ture.— C. A. Jordan, Opera house, Cogs-
well, .N. D. — Small town patronage.

The Passion Flower, with Norma Tal-
made. — Too heavy for hot weather.
Pleased 60%. Can't we have Norma in a
lighter one now and then? — H. A. Mc-
Clure, Strand theatre, Emporia, Kan.
THE JACK-KNIFE MAN, a King
Vidor production. — We tied up with
a hardware company which put a big
display of jack-knives and our ad-
vertising in their window. Gave away
coupon tickets. The adult and child
drawing lucky numbers won knives.
This publicity attracted attention and
gave us a good house. Play is slow
and draggy, yet quaint, and will fairly
please. — Philip Rand, Rex theatre,
Salmon, Idaho.

Forty-Five Minutes From Broadway,

with Charles Ray. — Had a great many
comments on this. Personally found this
rather interesting. Something about it
that holds interest. Ray can act and is a
good bet to anyone. — H. L. Hauson, Ma-
jestic theatre. Elroy, Wis. — Neighbor-
hood patronage.

The Perfect Woman, with Constance
Talmadge. — Another perfect Constance
Talmadge picture. Enough said. — C. F.
Hancock. Lyric theatr, Stuart, Fla. —
Small town patronage.

Dcn't Every Marry, a Marshall Neilan
production. — Good program. New plot
made out of old fabric. Many stunts to
this and lots of action. Will please young
and old. A regular show. — S. V. Wallace,
Idle Hour theatre, Cambridge Springs,
Pa. — Transient patronage.

Dangerous Business, with Constance
Talmadge. — A knockout. Perfect picture
for hot weather. Light, airy and spicy.
Played this to 30% more business than
Norma in The Passion Flower. Give us
more comedy dramas. — H. A. McClure
Strand theatre, Emporia, Kan.

Fox

Beyond Price, with Pearl White. — Best
picture since she quit serials. Book it
and boost it. — R. E Johnson, Franklin
theatre, Piggott, Ark. — Small town pat-
ronage.

Get Your Man, with Buck Jones. — A
good lively picture and packed my house.
Buck Jones usually gets me a full house.
— H. A. Wishard, Wishard theatre,
Bloomfield, Iowa. — Home patronage.

Know Your Men, with Pearl White. —
Fair, but Miss White would do much
better if she would go back to the serial.
Mr. Fox has positively given this star
parts that were not suited for her at all
and certainly Miss White has not come
up to the expectations of most of the
people in all her Fox pictures. I am really
glad that I have only one more of her

EXHIBITORS HERALD

July 16, 1921

Hope Hampton, star of her own producing company, whose next picture will be
"Stardust," an adapted Fannie Hurst story. First National will distribute it.

pictures to play, and then good-bye. —
R. Navary, Liberty theatre, Verona. Pa.
— Neighborhood patronage.

Colorado Pluck, with William Russell.
— It's a good, sensible picture. Good
humor. — Mrs. R. J. Jordan, Hinsdale
theatre, Hinsdale, 111. — Neighborhood
patronage.

Her Elephant Man, with Shirley Ma
son. — Good, clean picture. No business
account bad weather. Pleased all who
saw it. — A. N. Freuen, Rex theatre, Sco-
bey, Mont. — Small town patronage.

Hands Off, with Tom Mix. — It will
please, but did not have as much action
as The Texan and The Untamed. Mix

fans turned out as usual and left satisfied,
but I could tell from the way they sat
that it was not as peppy as they liked.
You will get by with it. — W. E, Elkin,
Temple theatre. Aberdeen, Miss. — Neigh-
borhood patronage.

Children of the Night, with William
Russell. — A good picture. Pleased al!
Russell fans. — D. K. Thomburg, Para-
mount theatre, Nebraska City, Neb.

The Road Demon, with Tom Mix. —
Fast western picture and pleased. — E. A.
Baradel, Palace theatre. McGchee, Ark.
—Small town patronage.

Why Trus* Your Husband? with Ei-
leen Percy — Refreshing, Fox produc-
tions a gene-at favorite in my house. —

Lon Burton. Marion theatre, Live Oak,
Fla. — Neighborhood patronage.

The Last Straw, with Buck Jones. —
This is a good one. Not a kick. — F. E.
Sabin, Majestic theatre. Eureka, Mont. —
Small town patronage.

Three Gold Coins, with Tom Mix. — A
splendid picture of the Tom Mix type.
For this town Mix is the best star that
Fox has, and I believe he will compare
favorably with most any of them. —
Custer Carland, Victoria theatre. Frank-
fort, Mich.

The Tom Boy, w ith Eileen Percy. — At
la>.t Fox has found a suitable part for this
Star. She is good if properly cast. Good
picture. However, no business, as she
is dead here from previous release-. —
F A. Baradel, Palace theatre, McGehee.
Ark. — Small town patronage.

Partners of Fate, with Louise Lovely
— A good program picture. Very good
ocean scenery. — \. .1. Steggall, Opera
House, Fayette, Iowa.

The Little Grey Mouse, with Louise
Lovely. — Nothing to it. Stay clear of
this one. — R. K. Johnson, Franklin thea-
tre, Piggott. Ark. — Small town patronage.

The Husband Hunter, with Eileen
Percy. — Way below average. Had a fair
si/e house, with no comments from the
natrons, but had a yood many tell me
it was a bum one. — Lyman Steenblock,

Odell Opera House, Odell, Neb. — Neigh-
borhood patronage.

The One-Man Trail, with Buck Jones.
— Westerns are always appreciated here
and Buck makes them as good as any-
body, and this one is as good as any. —
H. A. Wishard, Wishard theatre. Bloom-
held. Ia. — Home patronage.

Goldwyn

Snowblind, with a special cast. — This
an extra good picture. W ill please all w ho
like outdoor pictures. Beautiful snow
scenery. Well acted. Good story. My
patronage liked this picture, and business
good for three day.s. — D. F. & R. Ent.,
Inc.. Olympic theatre, Wichita Falls.
Texas — Downtown patronage.

Boys Will Be Boys, with Will Rogers.
— Very, very good. If pictures are to
live we must have this sane type rather
than the sensational. — Mrs. R. J. Jordan.
Hinsdale theatre. Hinsdale, 111. — Neigh-
borhood patronage.

Boys Will Be Boys, with Will Rogers.

— Long may Rogers flourish. Good story,
of course, by Irvin Cobb. As for my
audience, "A good time was had by all."
My screen is yours any time, Will. —
Charles M. Thall, California theatre,
Turlock, Cal.

Dangerous Days, with a special cast.
—We can't make any money on Gold-
wyn's program pictures. This picture
only fair. — Preston Bros., Empress thea-
tre, Rockwell City, Iowa. — Neighborhood
patronage.

The Silver Horde, a Rex Beach pro-
duction.— Biggest crowd in four months.
Gave universal satisfaction. Nearly ev-
eryone stopped to express their appre-
ciation. Popularity of book put this over.
This play has everything, comedy, drama,
excitement, interest and fine acting.
Myrtle Stedman very appealing as Cherry
Mallotte. The run of salmon intensely
interesting. Seven reels of pure enjoy-
ment. Book it and boost it. We had
piano and xylophone music. Special
prices 40 and 20c. — Philip Rand. Rex
theatre. Salmon, Idaho. — Small town
patronage.

The Truth, with Madge Kennedy. —
This is a very good picture. My patron s
like Madge Kennedy. — L. B. Greenhaw.
Strand theatre. Leslie, Ark. — Small town
patronage.

Madame X, with Pauline Frederick. —
Excellent picture. Received most favora-
ble comments from patrons than any
picture exhibited in this theatre durincr
past year. Held up well second night
— W. J. Powell, Lonet theatre, Welling-
ton, Ohio. — General patronage.

Madame X, with Pauline Frederick. —
A perfect picture of the serious type for
any house. — Mrs. R. J. Jordan, Hinsdale
theatre. Hinsdale, 111. — Neighborhood
patronage.

Cupid the Cowpuncher, with Will
Rogers. — Just as fine as you want in this
class of pictures. When Will Rogers is
cast right he is a winner. He is where
he belongs in this production. — Custer
Carland. Victoria theatre, Frankfort.
Mich.

The Blooming Angel, with Madge
Kennedy. — A fair program picture. — P.
G. Held. Sterling theatre, Fairmont, Neb.

— Neighborhood patronage.

Almost a Husband, with Will Rogers.

— He's my best money maker. He gets
them coming and going. — W. W. Stirlen.
Alhambra theatre. Delta. Iowa. — Small
town patronage.

Officer 666, with Tom Moore.— Clexn
picture; light. Seemed to give mild
satisfaction. No comments either way.
Tom Moore has made far better pictures
than this. — O. N. Kelly, Majestic theatre
Reedsburg, Wis.

July 16. 1921

EXHIBITORS HERALD

Hodkinson

The Spenders, with Joseph Dowling. —
Dandy picture. Interest sustained. Cast
splendid. Direction likewise. Has humor
and good dramatic interest. Pleased ev-
erybody.— Charles M. Thall, California
theatre, Turlock, Cal.

The Man of the Forest, with a special
cast. — Good picture and business. — Wil-
liam Noble, Criterion theatre. Oklahoma
City, Okla. — General patronage.

The Silent Barrier, with a special cast.
— Very beautiful snow scenes. Players
generally very well cast, especially Shel-
don Lewis and Gladys Hulette. who have
not been seen here in pictures for some
time. — Horn & Morgan, Star theatre,
Hay Springs, Neb. — Small town patron-
age.

The U. P. Trail, with a special cast.
— One of the best pictures of the year
and sure drew like a mustard plaster.
If you need a little extra money to put
m the bank book this one. It's a Zane
Grey story. — A. J. Steggall, Opera House.
Fayette, Iowa.

The Brute Master, with Hobart Bos-
worth. — Good picture of its kind. A little
rough. Pleased small houses for two
days. — Charles Kuchan, Idylhour theatre.
Canton, III. — General patronage.

Partners of the Tide, an Irvin Willatt
production. — Very good if your patrons
like sea stories. Here is one that you
should not miss. — R. Navary, Liberty
theatre, Verona, Pa. — Neighborhood pat-
ronage.

Down Home, an Irvin Willatt produc-
tion.— Such pictures as Down Home will
gradually increase your patronage. They
weit away smiling from this one. — G. L.
Deady, Palace theatre. North Rose, N. Y.
— Neighborhood patronage.

Metro

The Marriage of William Ashe, with
May Allison. — All characters well sus-
tained, especially Wyndham Standing as
William Ashe. Pleased. Big business.
— Giacoma Bros., Crystal theatre. Tomb-
stone, Ariz. — General patronage.

The Price of Redemption, with Bert
Lytell.— A great picture to a small crowd.
Lytell is there when it comes to acting.
Book it and boost it. — A. D. Brawner
Jewel theatre, Hooker, Okla. — Small
town patronage.

Burning Daylight, with Mitchell Lewis.
— A very good picture. Winter scenes
great. — A. J. Steggall, Opera House.
Fayette, Iowa.

Parlor, Bedroom and Bath, with a spe-
cial cast. — Pleased for us. — C. T. Metcalf.
Opera House. Greenfield. 111. — Small
town patronage.

The Uplifters, with May Allison-
Comedy all the time. Not a slack mo-
ment in it. Would make a reformer
laugh. — W. C. Whitt, Home theatre. An-
derson, Cal. — Small town patronage.

Shore Acres, with Alice Lake. — Boys,
if you haven't played this one. get it
Don't pass it up. It's great. Everybody
pleased with this one. Ocean scenery
wonderful.— A. J. Steggall, Opera House.
Fayette, la. — Neighborhood patronage.

Nothing but Lies, with Taylor Holme-.
— Crazy, jumbled-up picture. Poor story.
Did not please. Patrons walked out. Lay
off of this. — A. D. Brawner, Jewel thea-
tre. Hooker, Okla. — Small town patron-
age.

The Six That
Made the Most
Money for Me

Madame X.

Pollvanna.

The Great Redeemer

The Inner Voice.

The Miracle Man.

In Old Kentucky.

A. G. Miller,

Miller Theatre,

Atkinson, Neb.

Paramount

The Woman God Changed, with a spe-
cial cast. — Best picture since Humor-
esque. Played to packed houses three
days. Advanced prices. Last day bigger
than first. It's the talk of the town.
Booked for return date. — D. F. & R. Ent..
Inc., Olympic theatre. Wichita Fall:-.
Tex. — Downtown patronage.

The Call of Youth, with a special cast. —
Not in this fil-lum. Some good things
come from England, but not in the
movies. If Paramount must make 'em
for John Bull, they should sell 'em where
slow stories, slow action and slow actors
suit slow audiences. Buenos noches. —
Charles M. Thall, California theatre, Tur-
lock, Cal.

Sacred and Profane Love, with Elsie
Fe'guson. — Miss Ferguson was seen at
her best in this picture, which picture
everybody should see and who will be
delighted by seeing. — William Noble,

Capital theatre, Oklahoma City, Okla. —
General patronage.

The Life of the Party, with Roscoe Ar-
buckle. — "Fatty" goes here 100 per cent
in plays, good, bad or indifferent. — Gia-
coma Bros.. Crystal theatre, Tombstone.
Ariz. — General patronage.

Midsummer Madness, a William De
Mille production. — Like To Please One
Woman, Heliotrope, The Inside of the
Cup and Paying the Piper, this failed to
get the money. Would like to know if
other exhibitors find the same results on
these supposed-to-be Paramount specials.
— Raymond Gear. Mayflower theatre,
Florence, Kans. — General patronage.

The Young Mrs. Winthrop, with Ethel
Clayton. — Mighty fine picture with a good
moral. Makes a fine Sunday show, and
will please all. Bad night and drew a
good house. — A. N. Freuen, Rex theatre.
Scobey, Mont. — Small town patronage.

Stepping Out, with Enid Bennett— A
real good picture that pleased them all.
Some real clever acting and a real in-
teresting plot— H. A. Wishard, Wishard
theatre, Bloomfield, la. — Home patron-
age.

Buried Treasure, with Marion Davies.
— Why? Reminds me of Shakespeare's
"Much Ado About Nothing." Cast and
production good. Has no audience ap-
peal. Too maudlin for human intelli-
gence.— Charles M. Thall. California thea-
tre, Turlock, Cal.

The City of Silent Men, with Lois Wil-
son.— A great picture with a great sub-
ject and big pleased crowds of spectators.
— William Noble. Capital theatre, Okla-
homa City, Okla. — General patronage.

The Life of the Party, with Roscoe
Arbuckle. — They don't fall for "Fatty"
in these feature length subjects. — Ray-
mond Gear. Mayflower theatre, Florence,
Kans. — General patronage.

The Egg Crate Wallop, with Charles
Ray. — I ran this with an Educational

CHANNING POLLOCK'S PLAY SCREENED

Norma Talmadge and Lew Cody in a scene from "The Sign on the Door," adapted
by Mary Murrillo from the stage success and produced for First National.

EXHIBITORS HERALD

July 16, 1921

comedy. Sure makes a dandy program.
— Ora Card. Princess theatre, Ault, Colo.
— Neighborhood patronage.

False Roads, with Enid Bennett. — Fine.
No house is complete without Paramount
pictures. I use several each week. — Lon
Burton, Marion theatre. Live Oak, Fla.
— Neighborhood patronage.

Stepping Out, with Enid Bennett. — An
excellent picture of married life with a
touch of human nature that will appeal to
all, especially the women. A production
that is better than many specials. — T. H.
Smith, Princess theatre, Colchester, 111.
— Neighborhood patronage.

What's Your Hurry? with Wallace
Reid. — Lost money at advanced admis-
sion. Fair picture. Pleased Reid fans.
Others said I was running better pictures
at regular admission. — A. D. Brawner,
Jewel theatre. Hooker, Okla. — Small
town patronage.

Behind the Door, with Hobart Bos-
worth. — This is the kind that makes 'em
-it up. You can't go wrong on it. — F.
E. Sabin, Majestic theatre, Eureka, Mont.
— Small town patronage.

The Valley of the Giants, with Wallace
Reid. — A good picture, but fooled a good
part of my audience, as they expected to
see big people in place of big trees, but a
good one at that. — H. A. Wishard,
\\ ishard theatre, Bloomrield, la. — Home
patronage.

The Right to Love, with Mae Murray.
— Not as good as some of the other Mur-
ray pictures. — L. R. Creason, Palace thea-
tre. Eufaula, Okla. — Small town patron-
age.

23% Hours Leave, with Douglas Mac-
Lean and Doris May. — This is one of th<?
very best pictures I have ever shown.
One lady (recently from New York) said.
"That was the best picture I ever saw
anywhere." If you haven't played it,
boys, book it and boost it. — W. F. Hard-
ing. Princess theatre, Mt. Dora, Fla. —
Neighborhood patronage.

The 13th Commandment, with Ethel
Clayton. — A rather interesting picture.
Very well acted. — W. C. Cleeton, Gem
theatre, Higbee, Mo.

His House in Order, with Elsie Fergu-
son.— An average program picture. — C.
A. Jordan, Opera House, Cogswell, N. D.

MARY MILES MINTER

In m icrnr from "Moonlight and Honeytuckl*,"
' h*r l»tr»t RraJu-t picture

The Copperhead, with Lionel Barry-
more — Wry good. Pleased 100 per cent.
Don't fail to book this. Sad, but will
hold them from start to finish. — W. H.
Harris, Electric theatre, Danbury, Neb.
— Neighborhood patronage.

Why Change Ycur Wife? a Cecil B.
De Mille production. — Very good super-
special. Took well. Twenty-five and
fifty cents top prices. Patrons well
pleased, although the story is rather long,
but very interesting. — E. I. Conroe, Con-
roe's Play House, Conroe, Tex. — Small
town patronage.

Why Smith Left Home, with Bryant
Washburn. — A good laugh for everyone.
Pleased all. — Adams & Angleton, Nov-
elty theatre. Forgan, Okla. — Neighbor-
hood patronage.

Pathe

Lahcma, an Edgar Lewis production. —
A seven-reel Western that you can't go
wrong on. Ran this on Saturday, also
Pollard comedy and Pathe News. Sure
gave them their money's worth. — Ora
Card, Princess theatre, Ault. Colo. —
Neighborhood patronage.

Help Wanted: Male, with Blanche
Sweet. — Very good comedy-drama. Star
not a drawing card here. A little light.
— C. L. Kirby, Elk theatre, Longview,
Tex. — Small town patronage.

Man and His Woman, with Herbert
Rawlinson. — Recommended as a good
picture. Lots of suspense and heart in-
terest. A human story. Possible in
everyday life . Class it A-l — S .V. Wal-
lace. Idle Hour theatre. Cambridge
Springs, Pa. — Transient patronage.

When We Were 21, with H. B. Warner.
— Good picture. Star good. Poor busi-
ness. Unsettled conditions. — Charles
Kuchan, Idylhoiir theatre, Canton, 111. —
General patronage.

Rio Grande, with a special cast. — Great
picture. Will please most any audience.
— R. E. Johnson. Franklin theatre, Pig-
gott. Ark. — Small town patronage .

The House of the Tolling Bell, a J.

Stuart Blackton production. — Not much
to it. Failed to please. — C. F. Nolte.
Wonderland -theatre. Buckeye. la.— -
Neighborhood patronage.

Felix O'Day, with H. B. Warner. — Fair
picture. Warjrer up to his usual stand-
Prrl. — R. R. Gribble. Grand theatre, New
Hamburg. Ont„ Can.— Small town pat-
ronageT ..j. ,

Respectable by Proxy, with a special
cast. — A good picture, that will please
all. — Ora Card, Princess theatre, Ault.
Colo. — Neighborhood patronage.

A Virtuous Model, with Dolores. Cas-
sinelli. — Very good program picture.
p1*ascd HO per cent. — E. E.^ Harrhan,
Opera House, Elgin, Ore. ' .

Rouges and Romance, with June Ca'-
price. — Only fair. Too s\qw in action.
Could be cut down to three ?eels. — C. F.
Nolte, Wonderland tfteatre. BJicM-y, la.
— Neighborhood patronage. Bj i

Realart

The Outside Woman, with Wanda
liawley. — I took over, this service solclv
on account of the many good commcntT
in "What the Picture Did for ,M>" cot-
urnns. This was a vefy -lively arijdj amus-
ing attraction. Our first Realart, i.:irtd losjt
money, lint no fault QI- production.
Wanda I law-lev's costumes seqHj"fcd to
-bock one of our local editors, but maybe
we in Idaho are behind the times. Real-
art puts on lavish and ffb'ely directed
photoplays equal to the best. — Philip

e Ten That

Made trie Most

Money for Me

The Mark of Zorro.

Rebecca of Sunny-

brook Farm.

Pollyanna.

The Revenge of Tar-

zan.

Down on the Farm.

The Penalty.

Paris Green.

The Branding Iron.

Go and Get It.

10.

22>l/2 Hours Leave.

Mrs. W. H. Heifer,

Itasca Theatre,

Alice, Texas

Rand, Rex theatre, Salmon, Idaho. —
Small town patronage.

A Private Scandal, with May McAvoy.
— For a tense drama of emotions, here is
a picture that will be hard to beat. As
for Miss McAvoy, her name should prove
a box office magnet if properly exploited.
The most wonderful little dramatic artist
on the screen. Had no trouble getting
them in for this one. And our patrons
left the theatre entirely satisfied. If you
are looking for a drama, book it. — Harold
F. Wendt, Rivoli theatre, Toledo, O. —
Downtown patronage.

A Kiss in Time, with Wanda Hawley. —
Fair picture, but not up to standard of
Hawley. — Rodgers & McFarling, Gem
theatre, Cairo, 111. — Neighborhood pat-
ronage.

The Land of Hope, with Alice Brady.
— We had given up Alice Brady for a
"has-been," but she has proven in this
picture that she is not done yet. Sure
pleased our patrons. Did not have one
kick and had lots of compliments. — Horn
& Morgan, Star theatre. Hav Springs,
Neb.

Something Different, with Constance
Binney. — Pleased as a regular program
picture. — Giacoma Bros., Crystal theatre.
Tombstone, Ariz. — General patronage.

39 East, with Constance Binney. — Here
we have one of those sweetest stories
ever told. The kind that make the show
business worth while. Boarding house
story that is not old time stuff. — S. V.
Wallace, Idle Hour theatre, Cambridge
Springs, Pa. — Transient patronage.

The Snob, with Wanda Hawley. — Very
good comedy, and a good lesson for
girls who want to hold up their heads just
a little too high. — W. F. Harding. Prin-
cess theatre, Mt. Dora, Fla. — Neighbor-
hood patronage.

Oh Lady, Lady, with Bcbe Daniels. —
This is surely a good, peppy picture. All
Realarts are good, especially with Bebe
Daniels. — R. Pfeiffcr, Princess theatre,
Chilton, Wis. — Neighborhood patronage.

The Law of the Yukon, with a special
cast. — Another splendid picture. — R. M.
I'arkhurst. Empire theatre, Harrisburg,
Ark. — Neighborhood patronage.

Two Weeks with Pay. with Bebe Dan-
iels.— Light story, but fairly good. — Rod-

July 16, 1921

EXHIBITORS HERALD

gers & McFarling, Gem theatre, Cairo,
111. — Neighborhood patronage.

Soldiers of Fortune, with a special cast.
— A good picture. Pleased 95 per cent
of my patrons. Very few Realarts that
do not make good here. — C. R. Lang-
ford. Electric theatre. East Vaughn,
X. If. — General patronage.

All Souls' Eve, with Mary Miles Min-
ter. — Good. I never get a bad Realart
picture. They are all drawing cards with
me. — Lon Burton, Marion theatre. Live
Oak, Fla. — Neighborhood patronage.

The Luck of the Irish, with a special
cast. — Little better than a program pic-
ture. Continuity poor. — Horn & Mor-
gan, Star theatre. Hay Springs, Neb. —
Small town patronage.

The Deep Purple, with a special cast.
— Received many comments on this pic-
ture. Above the ordinary. — R. Pfeiffer,
Princess theatre, Chilton, Wis. — Neigh-
borhood patronage.

The Magic Cup, with Constance Bin-
ney. — Fair picture. Star well liked. Poor
business for Saturday. Picture not nearly
as good as Something Different, her
previous picture, which was fine. —
Charles Kuchan, Idylhour theatre. Can-
ton, 111. — General patronage.

Robertson-Cole

The Stealers, with a special cast. — Here
is a real attraction. Our patrons said it
was better than The Miracle Man.

Prominent people thanked me for bring-
ing this picture to town. A fair house
at 15 and 40c. — A. N. Freuen, Rex thea-
tre, Scobey, Mont. — Small town patron-
age.

One Man in a Million, with George
Beban. — Two days to good business, and
it is a wonderful picture. — Nathan Gross,
New Gem theatre, Baltimore, Md. —
Neighborhood patronage.

See My Lawyer, with Grace Darmond.
— Good program • picture. — Rodgers &
McFarling. Gem theatre, Cairo, 111. —
Neighborhood patronage.

Who's Your Servant? with Lois Wil-
son.— A fine picture. Pleased all. — D
F. Thomburg, Liberty theatre, Nebraska
City. Neb.

Selznick

The Chicken in the Case, with Owen
Moore. — One hundred per cent. Sure-
fire farce, and a great comedy cast. An
audience that could not laugh heartily at
this must come hand-picked from Boston.
— Charles M. Thall, California theatre.
Turlpck, Cal.

Gilded Lies, with Eugene O'Brien. — A
splendid picture. Nice story, well acted,
society settings and very interesting
throughout. — R. M. Parkhurst, Empire
theatre, Harrisburg, Ark. — Neighborhood
patronage.

Bucking the Tiger, with Conway
Tearle. — Fair, but slow. There are some
good Northern scenes in it. — R. Navary.
Liberty theatre, Verona, Pa. — Neighbor-
hood patronage.

Darling Mine, with Olive Thomas.—
Ninety per cent of Select pictures are
good, clean entertainment, and a good,
square company to deal with. — Ora Card.
Princess theatre, Ault, Colo. — Neighbor-
hood patronage.

A Daughter of the West, with Ed y the
Sterling. — Good Western. Pleased. Poor
business. Not fault of picture. — Charles
Kuchan, Idylhour theatre. Canton, 111. —
General patronage.

Bucking the Tiger, with Conway

Tearle. — Did not please. They should
never put this star in anything but so-
ciety pictures. Bucking the Tiger is in
no way Objectionable, but it drags from
beginning to end. Plainly speaking, this
picture is junk and just one more of
this kind will kill him. — W. E. Elkin.
Temple theatre, Aberdeen. Miss. — -Neigh-
borhood patronage.

Out Yonder, with Olive Thomas. — An-
other satisfaction giver. We regret that
we are nearing the last production of
the wonder girl. — C. T. Metcalf, Opera
House, Greenfield, 111. — Small town pat-
ronage .

Pleasure Seekers, with Elaine Hammer-
stein. — Good entertainment. We always
get good results on Selznick pictures. —
R. E. Johnson. Franklin theatre. Piggott.
Ark. — Small town patronage.

United Artists

Through the Back Door, with Mary
Pickford. — Consider this 100 per cent
Pickford. Pleased everyone to remark-
able hot weather business. Boost it. It
will please. — H. A. McClure. Strand
theatre, Emporia, Kans.

The Nut, with Douglas Fairbanks. —
Fine, but cannot be compared to The
Mark of Zorro, possibly because I have
Mexican trade Lost money on it on
account of a big rain both days. It is
clean and acted well. — Mrs. W. H. Heifer.
Itasca theatre, Alice, Tex. — Small town
patronage.

The Mark of Zorro, with Douglas Fair-
banks.— One of the best that Doug has
made. Business good. — Raymond Gear.

Mayflower theatre, Florence, Kans. — Gen-
eral patronage.

Universal

The Man Tamer, with Gladys Walton
— Gladys has another good one. Pleased
BO per cent and they said they liked it. —
W. T. Biggs, Unique theatre, Anita, la.
— Neighborhood patronage.

All Dolled Up, with Gladys Walton.—
Very good. No kick coming on my Uni-
versal program. Always satisfactory. —
Lon Burton. Marion theatre. Live Oak.
Fla. — Neighborhood patronage.

The Man Tamer, with Gladys Walton.
— A very pleasing picture. Patrons like
her very much. She's a comer. — David
Hellman. Erie theatre, Chicago, 111. —
Transient patronage.

Risky Business, with Gladys Walton. —
Poorest Walton I have ever shown. — L.
R. Creason, Palace theatre, Eufaula,
Okla. — Small town patronage.

Outside the Law, with Priscilla Dean.
— Played one day to big business and will
play a return date. — M. Flaks, Lincoln
theatre, Baltimore, Md. — Neighborhood
patronage.

The Breath of the Gods, with Tsuri
Aoki. — My patrons bored to death with
this one. Pulled it and ran an emergency
the second night. — F. E. Sabin, Majestic
theatre. Eureka, Mont. — Small town pat-
ronage.

The Man Tamer, with Gladys Walton.
— Where they get the title for this one
has not been explained to me yet, and
why they try to put over such stuff as
a beautiful girl falling in love with a
drunken sot for no apparent reason at

Anetha Getwell, Henry Pemberton and Ruth Sullivan in a scene from "On the Back
Lot," a Pantheon Pictures Corporation production-

EXHIBITORS HERALD

July 16, 1921

all, and why an intelligent director would
have a lead register drunkeness in every
scene but one, when he proposes to the
star, and why! Oh, well, why did they
ever release this thing anyway? Lay off.
— S. V. Wallace. Idle Hour theatre. Cam-
bridge Springs, Pa. — Transient patronage.

The Freeze Out, with Harry Carey. —
Come again. This is a dandy. Star well
liked and always gets a full house. — C. F.
Xolte, Wonderland theatre, Buckeye, la.
— Neighborhood patronage.

Colorado, with Frank Mayo. — A good
picture, with plenty of action. Also a
line plot. Keeps you guessing until the
last foot. Ought to draw well in any
town. — Paul G. Winston, Reliance theatre.
Clermont. Fla. — Neighborhood patronage.

The Devil's Passkey, an Eric Von
Stroheim production. — Good picture, bu:
not for small town, as too deep for most
of them. Goes over their heads. Fair
business at 15 and 35c. — R. C. Buxton,
Strand theatre, Ransom, Kans. — Neigh-
borhood patronage.

The Woman Under Cover, with Fritzi
Brunnette. — An emergency show that
rilled in an open date in good shape. —
Charles Lee Hyde, Grand theatre, Pierre,
S. D. — Small town patronage.

In Folly's Trail, with a special cast. —
Pleased all. Everyone interested. —
Adams & Angleton, Novelty theatre,
Forgan, Okla. — Neighborhood patronage.

Society Secrets, with Eva Novak. —
This is a fine picture. Advertise well
and they will come back for more. —
Paul G. Winston, Reliance theatre, Cler-
mont, Fla. — Neighborhood patronage.

A Tokio Siren, with Tsuru Aoki. — This
might be a good picture, but they don't
want Jap stuff. Some walked out on this
one. Went out saying, "Why do you
show such a picture?" Business 60 per
cent off. — William Thacher, Royal thea-
tre. Salina, Kans.

Blind Husbands, an Eric Von Stroheim
production. — Good picture. Fine cast.
Scenery beautiful. Went over big. — F.
E. Sabin, Majestic theatre. Eureka, Mont.
— Neighborhood patronage.

Vitagraph

Black Beauty, with a special cast. — Ex-
cellent. No exhibitor should deny his
patrons opportunity to see this. — Mrs. R.
J. Jordan. Hinsdale theatre, Hinsdale, 111.
— Neighborhood patronage.

The Sporting Duchess, with Alice
Joyce. — Very good program picture. —

George E. Taylor, Idle Hour theatre.

Dunlap, la. — Neighborhood patronage.
BLACK BEAUTY, with Jean
Paige. — Boys, here is a 100 per cent
picture in every way. Book it. Clean,
full of thrills, and the old will enjoy
it as well as the young. Good draw-
ing card. Fifteen and thirty cents.
One of the best on the market.
Watch "Exhibitors Herald," the best
guide in booking pictures. — A. J.
Steggall, Opera House, Fayette, la.

Her Lord and Master, with Alice Joyce.
— Best Joyce I have used. Very good.
Pleased everyone. Star not very popular.
Will be if she gets such vehicles in future.
— Charles Kuchan, Idylhour theatre, Can-
ton, 111. — General patronage.

Specials

Every woman's Problem (Plymouth),
wiih Dorothy Davenport. — -This is a good
clean picture. All men and women should
see it, especially women. Pleased 100
per cent of my patrons. — J. Leonard
Tidwell, Kozy theatre, Moroni, Utah. —
Neighborhood patronage.

A Child for Sale (Ivan Abramson),
with a special cast. — Biggest business I
ever did in hot weather. Pleased every-
one. Get this one and clean up. Busi-
ness better last day than first. — C. S.
Cone, Grand theatre, Wausau, Wis.—
Neighborhood patronage.

Sky Fire (Pinnacle), with Neal Hart.—
Nothing out of the ordinary. — E. A.
Baradel, Palace theatre, M'cGehee, Ark. —
Small town patronage.

Straight from Paris (Equity), with
Clara Kimball Young. — As usual with
Miss Young's pictures, good. Pleased
for three days and business last day
nearly as good as first. Clean, well di-
rected, and beautiful sets. — D. F. & R.
Ent., Inc., Olympic theatre, Wichita
Falls, Tex. — Downtown patronage.

Isobel (Hamilton), with House Peters.
— Patrons almost unanimously agreed
that this was the best Northwest pro-
duction thej- had ever seen. Snow scenes
unexcelled. Acting of House Peters and
Jane Novak received much favorable
comment. This picture pleased an ex-
traordinarily high percentage of patrons.
— W. J. Powell, Lonet theatre, Welling-
ton, O. — General patronage.

A Child for Sale (Ivan Abramson).
with a special cast. — A fair picture. Noth-
ing extra. Played two days to regular
prices. Do not raise admission prices on
this one. — F. A. Allcx, Brodie theatre,
Baltimore, Md.

Under the Black Flag With Jesse
James (Mesco). — A picture that I really
was afraid to boost much. ( )nly spent
$1.25 aside from posters to advertise it.
Rained all day so autos could not get
in from country, and 1 did not expect
much business, but imagine my surprise
when I came to open up and found them
lined up, and they kept coming until I
did more business than I ever did at 18
and cents when the roads were im-
passable during my eight years in busi-
ness. So I do not hesitate to say it's
a picture that sure pulled them in. Also
received lots of compliments on it and
complaints. — H. A. Wishard, Wishard
theatre, I'loomticld. la.- — Home patron-
age.

Serials

Fighting Fate (Vitagraph), with \\ il
li.-tm Duncan. — Good, high-class serial
lull Duncan don't belong. Should be in
Westerns. Used to be big drawing card.
Lost money on every episode of this. —

JEWEL CARMEN

The star of "Nobody," a Roland West produc-
tion distributed by Associated First National
Pictures.

Charles Kuchan, Idylhour theatre, Can-
ton, 111. — General patronage.

The Silent Avenger (Vitagraph), with
William Duncan. — This one was a knock-
out. Tuesday business brought Satur-
day every episode. Give us more like
this one. but no more like Fighting Fate.
— T. A. Ballas, American theatre,
Memphis, Tenn. — Neighborhood patron-
age.

THUNDERBOLT JACK (Ar-
row), with Jack Hoxie. — On the fifth
episode. Going big for hot weather
business. Best day of the week. Big-
ger every episode. Jack is a favorite
with my audience. Liked by all. If
you intend to run THUNDERBOLT
JACK, advise you play his five-reelers
or features before you start it, which
we did. Then, when we started the
serial, everybody knew Jack. By do-
ing this you will start out with a
favorite star. Everyone will know
him. We had good luck. It may help
you. — William Thacher, Royal thea-
tre, Salina, Kans.

Ruth of the Rockies (Pathe), with Ruth
Roland. — Now on 14th episode. This has
held up good. Patrons well pleased.—
R. M. rarkhurst, Empire theatre, Harris-
burg, Ark. — Neighborhood patronage.

The Invisible Ray (Frohman), with
Jack Sherrill. — This is the poorest serial
we ever ran. Patronage falling off with
each episode. Absolutely nothing to it.
— C. A. Jordan, Opera House, Cogswell,
N. D. — Small town patronage.

The Lost City (Warner Bros.), with
Juanita Hansen. — On tenth episode and
holding up. Fail to see how any ex-
hibitor could go wrong on this. — Mrs.
W. H. Heifer, Itasca theatre, Alice, Tex.
— Small town patronage.

Ruth of the Rockies ( Pathe), with Ruth
Roland. — This one went over good. Star
i -, ,< - o\ ei u ell here Will gel you the

Ten Plays

My Patrons

Liked Best

Daddy Long Legs.

When Bear Cat Went

Dry.

Checkers.

Madame N.

Hack to God's Country.

The Isle of Conquest.

1 [ell's 1 Iinges.

She Loves and Lies.

Smoldering lumbers.

10.

A Virtuous Vamp.

E. M. Parkhurst,

Empire Theatre,

Harrisburg, Ark.

July 16, 1921

EXHIBITORS HERALD

USE THIS BLANK

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Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks '

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat

ronage

City

State

money. — J. B. Perkins. Whitwell theatre.
Whitwell. Tenn. — Neighborhood patron-
age.

The Flaming Disk (Universal), with
Elmo Lincoln. — Good serial. Star well
liked. Fairly good drawing card. Very
short reels. Could easi^' get on one reel.
Fifteen episodes is long enough for a
serial. This one is in eighteen. — Charles
Kuchan. Idylhour theatre, Canton, III. —
General patronage.

Thunderbolt Jack (Arrow), with Jack
Hoxie. — On the fourth episode. Serial
getting better each episode. Business
falling off on account of hot weather. —
William Thacher, Royal theatre, Salina,
Kans.

The Son of Tarzan (National), with a
special cast. — Just played 13th episode.
Not what it should be. Too much the
same thing over and every episode gives
the whole story from start, which makes
it tiresome. However, kids like it. — W. F.
Harding. Princess theatre, Mt. Dora,
Fla. — Neighborhood patronage.

The Avenging Arrow (Pathe). with
Ruth Roland. — On the tenth episode and
holding up wonderful. In fact it increases
as it goes along. Star is good box office
attraction. Supporting cast is fine. — D.
H. Braun, Superba theatre, Baltimore,
Md. — Neighborhood patronage.

Do or Die (Universal), with Eddie
Polo. — It did a wonderful business the
hottest day in the year. Star very good.
Serial full of action. Adults liked it
very much. — David Hellman, Erie theatre.
Chicago, 111. — Transient patronage.

The Veiled Mystery (Vitagraph), with
Antonio Moreno. — Just finished this. I
wish it had thirty episodes. It doubled
my receipts on the poorest night. Many
said it was the best serial they ever saw.
I think so too. Patrons are asking to
have him again. Thank you, Mr. Moreno.
— Mrs. W. H. Heifer, Itasca theatre,
Alica, Tex. — Small town patronage.

Ruth of the Rockies (Pathe) with Ruth
Roland. — On the 10th episode and hold-
ing good. Patrons like this star very
much. Nice, clean serial.— Mrs. Mary
Warren. Lyric theatre, Oliver Springs.
Tenn. — Neighborhood patronage.

The Son of Tarzan (National), with a
special cast. — Drew good, but not like
expected. One of the worst serials out.
Story not so bad, but actors, director and
production a frost. — Charles Kuchan.
Idylhour theatre. Canton, 111. — General
patronage.

Short Subjects

A Day with Jack Dempsey (Pathe),
with Jack Dempsey. — A good bet for
small towns. Will get you the money and
suit Dempsey admirers. — A. N. Freuen,
Rex theatre, Scobey, Mont. — Small town
patronage.

Common Sense (Educational), with a
special cast. — Fair only. — E. A. Baradel.
Palace theatre. McGehee, Ark. — Small
town patronage.

The Gun Runners (Universal), with
Edward Hatton. — Good little Western.
Went big. They ate this one up. Busi-
ness very good for hot weather. Have
found all Star Ranch Westerns good so
far. — William Thacher, Royal theatre,
Salina, Kans.

Edgar and the Teacher's Pet (Gold-
wyn), with Johnny Jones. — Really and
truly a clean comedy, and the exhibitor
who claimed no need for censor if all
were like it sure was right. Pleased gen-
erally, although not exceptional as a

laugh getter. — Horn & Morgan, Star
theatre, Hay Springs, Neb. — Small town
patronage.

Thrills (Kineto Review). — This one
reel worth the price of admission. — M. C.
Davis, W igwam theatre, Kingston, Okla.
— Neighborhood patronage.

The Rent Collector (Vitagraph), with
Larry Semon. — An excellent slapstick
comedy. It is the best he has ever made.
Plenty of real hearty laughs. It is hard
to tell who is the best screen comedian.
Our comedies are picked and my patrons
demand slapstick. Semon fills the bill
for slapstick— W. E. Elkin, Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

Hobgoblins (Pathe), with Harry Bo-
land. — Here is an excellent single reel
comedy, absolutely clean and full of fun.
For once the producer dressed up his
girls and put them to some use. — A. N.
Freuen. Rex theatre, Scobey, Mont. —
Small town patronage.

Vod-a-Vil (Spanuth), with a special
cast. — If you run this one you can fea-
ture it. Best one have run so far. The
acts are great. You can't go wrong by
playing this strong. — William Thacher,
Royal theatre. Salina, Kans.

Hard Luck (Metro), with Buster Kea-
ton. — Buster puts over all new stuff. If
the distributor gives him a chance, Buster
will have plenty of engagements. —
Cha'les M. Thall. California theatre, Tur-
lock, Cal. m-^^m^—j

She's a Vamp (Reelcraft), with Matty
Roubert.— A good, clean two-reel comedy
with an all child cast. Many compli-
mentary remarks. — M. C. Davis, Wig-
wam theatre, Kingston, Okla. — Neigh-
borhood patronage.

Stuffed Lions (Universal), with a spe-
cial cast. — A fair comedy featuring the
animals. A couple of rough spots, but
not bad. — A. N. Freuen, Rex theatre,
Scobey, Mont. — Small town patronage.

The Cactus Kid (Universal), with Hoot
Gibson. — Good. If you want to get the
kids, play Hoot Gibson. They fall for
him and also the old folks. Everyone
likes Hoot. Now is a good time to put
him on. School is out. — William Thacher,
Royal theatre, Salina, Kans.

A Trayful of Troubles, (Educational)
with Snooky. — These Chester comedies
are fine, clean, clever, funny and give
satisfaction.— O. V. Kelly, Majestic the-
atre, Reedsburg, Wis.

Out of Luck, (Universal) with Hoot
Gibson. — Poor short subject. Lay off. —
F. E. Sabin, Majestic theatre, Eureka,
Mont. — Small town patronage.

Scream Street, (Aladdin) with Bud
Duncan. — This is my first one. Can't
say much for this one. Too silly. — Wil-
liam Thacher, Royal theatre, Salina,
Kans.

Tcrchy, (Educational) with Johnny
Hines. — This is the first Torchy we have
run and it was well liked. It is different
from the general run of comedies. — Horn
& Morgan, Star theatre. Hay Springs,
Nebr. — Small town patronage.

The Jockey (Fox) with Clyde Cook. —
Cook is an exceptionally good comedian
and this picture is worth many laughs. —
Custer Carland, Victoria theatre, Frank-
fort, Mich.

Her Circus Man, (Universal) with a
special cast. — Very good comedy, but
not like brother exhibitor reported it. A
laugh from start to finish, is not there,
but it will get a bunch of good laughs. —
William Thacher. Royal theatre, Salina,
Kans.

EXHIBITORS HERALD

July 16, 1921

TOURING w7th
The SOUTH H E N

F. L. Clark, who operates the Cozy the-
atre at Hazen, Ark., has started running
the series of slides as a loval member of the
PUBLIC RIGHTS LEAGUE.

* * *

J. M. Bernstein, who has managed the
Monarch Theatre Supply Co., of Memphis.
Tenn., for some time, has been transferred
to the Chicago office. I. M. Cohn, formerly
in the Chicago office, will take charge erf the
.Memphis office.

* * *

Kaufman Specials of Memphis, Tenn., un-
der the able management of Abe H. Kauf-
man, announces the acquisition of the fol-
lowing specials: "Every Man's Price," fea-
turing Grace Darling, a six-reel J. W. Film
Corp. production, "Heart of the Range," a
five part production from the Forward Film
Distributors.

* * *

W. A. Finney, that genial son from the
Emerald Isle, stated that Doraldina's per-
sonal appearance at the Loew's State thea-
tre, Memphis, was a clean up and broke all
house records. W. A. remarked that if
Fairbanks, Mix and Pickford as well as
the rest of them would make personal ap-
pearances each week there would be no

cause to complain. A. D. Morrison is now
managing Loew's Palace and stated that a
much larger screen would soon be installed
for this beautiful new house.

* * *

T. A. Ballas, owner of the American
theatre in Memphis, was recently married to
a charming lady of the South Side. T. A.
is a little wary of the reform element in
his neighborhood. We look for him to be-
come an enthusiastic member of the PL'B-
LIC RIGHTS LEAGUE.

* * *

Capt. W. VV. Maingault, the ex-pilot on
the old Mississippi, is running the Rex at
Memphis in the same successful way that
tradition says he ran his steamboat. The
airdome that is conducted in conjunction
with the Rex is now open and enjoying a
successful patronage.

* * *

Mrs. Frank K. Henkel, the charming
owner of one of Memphis's popular neigh-
borhood houses, has recently installed a
large Kimball exhaust fan and will shortly
install new machines of the latest type.

* * *

Goodman & Frame, members of Local
144 Memphis operators, have taken over the

active management of the Queen theatre
which will be entirely redecorated with an
elaborate new front. These boys have been
successful operators for several years.

* * *

Did you ever eat a real pot of greens? If
not, call on "Dad" Richards, owner of the
Beauty theatre at Memphis. He is some
cook. "Dad" plans to take an extended va-
cation this summer at his brother's hotel at
Xantasket, Mass.

* * *

We have seen some theatres in our time
in places that are both unique and hard to
get to, but one of the oddest locations is
the Court theatre at Huntingdon, Tenn.,
managed by Mrs. Linnie M. Carter. This
theatre is situated in the second story of
the Court House and is the court room dur-
ing the sessions of the circuit court. On
three different occasions, when night ses-
sions were necessary, the murder trials were
transferred to an adjoining room, and the
show went on as per schedule.

* * *

J. A. Presson, who operated the Princess
at Camden, Tenn., has opened a new house
at Hollow Rock, which will play Wednes-
day and Friday nights.

* * *

The Lyric of Waverly, Tenn., managed
by J. C. Shannon, has a new Delco light-
ing system, which is giving wonderful re-
sults. An additional machine of the latest
type will shortly be installed in this house.

* * *

Tony Sudekum, president of the Cres-
cent Amusement Co., Nashville, Tenn, who
operates the Princess, Knickerbocker, Or-
pheutn, 5th Ave., Rialto, Elite, Rex and
Alhambra theatres is planning his cam-
paign for a fight against Brethrem Ham
and Ramsey, two zealous reformers who
are trying to put the picture shows out of
business in Nashville. We are not in doubt
as to the final outcome of the above contro-
versy as Tony once sold song books for
Geo. M. Cohan. The American theatre,
one of the above chain of houses, managed
by Harry Sudekum, was entirely rebuilt in
eight weeks. It has a seating capacity of
1,000. This house is one of the beauty spots
of Nashville.

* * *

J. H. Adams, who was formerly con-
nected with Robertson-Cole's Atlanta office,
is now managing the Strand theatre at
Nashville. Tenn. J. H. is sure making
things hum around the Strand and the
owners are fortunate in securing the serv-
ices of a real experienced showman. A
seven foot Typhoon fan is being installed in
this house.

* * *

Manager Milton Starr of the Bijou
Amusement company, Nashville, who owns
the Bijou and Lincoln theatres, is at pres-
ent making an extended trip over the entire
south in conjunction with the recent con-
solidation of the T. O. B. A., of which he
is president, combining the Consolidated'
Vaudeville Circuit.

* * *

The Dixie at Shelbyville, Tenn., now
boasts two new Powers machines of the lat-
est type. J. C. Tune who books this house
also is the local agent for the American
Express Co.

* * *

George Oldham and Roy D. Page are
making the natives sit up and take notice at
Winchester. Tenn. Their Rivoli theatre,
equipped as it is with Typhoon fans, is
strictly modern and up-to-date in every re-
spect. It gives to this city one of the nicest
theatres in middle Tennessee.

* * *

The H. Wetter Mfg. Co., a large stove
works in South Pittsburgh, Tenn., is mak-
ing plans to reopen their plant in August.
Hence we found E. C. Or.G, manager of
the Imperial theatre of that place, all smiles.

Governor Puts Stamp of Approval on Film

NOTABLES attending private screening of "The Cave Girl," Inspira-
tion Pictures production of the comedy-drama by Guy Bolton and
George Middleton. The picture was shown in the home of Governor
Nathan L. Miller of New York, whose insistence resulted in the enactment
of censorship in that state. The chief executive placed his stamp of ap-
proval on the film. In the picture from left to right are Charles H. Duell,
president of Inspiration Pictures; Henry King, director; Governor Miller,
Theodore Roosevelt, Jr., assistant secretary of the navy, and Richard
Barthelmess.

THEATRE EQUIPMENT

Equipment

Progress

There were £\e hundred ex-
hibitors at Minneapolis last week
assembled in convention.

The weather was not favor-
able to conventions. It was hot.
stickily hot. The exhibitors went
through the first day's session
perspiring and unhappy. The
hall in the hotel was not com-
fortable. It was not cooled and
ventilated.

On the second day the meet-
ing place was changed to one of
Minneapolis' comfortable the-
atres. The benefit was apparent
in the increased activity and
heightened interest.

It is too bad that every exhib-
itor whose theatre is not prop-
erly ventilated and cooled could
not have been present at this
practical demonstration of the
urgent necessity for proper and
effective cooling and ventilation
of public meeting places.

The exhibitors at the conven-
tion were put in the place of the
patron of a poorly ventilated the-
atre.

The exhibitor who is an of-
fender in this way could readilv
have learned one of the primarv
factors in "poor summer busi-
ness." It is needless to harp on
the subject of good pictures to
your patrons during the sum-
mer months if you do not fur-
nish a comfortable auditorium
from which to view them. Bod-
ily discomfort is a great reducer
of interest and a good picture
can readily become a "poor" box
office attraction when presented
u n d e r unfavorable circum-
stances.

The Influence of Organists

on Pictures

Must Study Acoustical Conditions Carefully, Also the
Action and Voicing of the Organ

By FRANK STEWART ADAMS

Organist, Rialto Theatre and a Member of the Executive Committee.
National Association of Organists

If there is any one thing which dis-
tinguishes the Riesenfeld theatres, it is
the fact that the art of music never be-
comes unduly submerged. Of course, the
cardinal principles of showmanship have
to be regarded, especially in the light
subjects. But it was Hugo Riesenfeld
who demonstrated that these could be
employed in conjunction with recognized
musical principles, without either domi-
nating.

In the matter of tempo and general
musical interpretation, if a number, to fit
the dramatic situation has to be hacked
up so the composer himself wouldn't
recognize it, another number should be
used. Fox trots are generally taken too
fast, one-steps like gallops, and gallops
and hurries like a cat-fight. The organist
must study acoustical conditions care-
fully, also the action and voicing of the
organ. If he increases the tempo be-
yond a certain point, he gets just the
opposite effect. Strings and celestes are
apt to spoil the attack and release in
rapid playing, also sub-couplers.

♦ * *

For an organist changing from one
number to another artistically is a life-
study. There are certain places like the
end of acts in a play, or of chapters in
a book. Here a certain impression of
finality should be given, and often a
slight pause. Certain scenes are in
reality entractes. At other times the
numbers should be blended, sometimes
anticipating the next mood. For instance,
when a waltz follows an agitato, at the
end of the latter the tempo can gradually
be slackened and the rhythmic movement
gradually be changed to triple time,
modulating all the while if necessary.
Modulations should not be a series of

chords between two numbers, harmony
text-book style. For this is hymn time
style, giving a quiescent, churchly atmos-
phere, and kills both the preceding and
succeeding scenes.

The use of popular music where it
doesn't belong is as bad as using too

much heavy music. In a scenic at the
Rialto recently two movements of
Beethoven's Fifth Symphony were used.
In some theatres I imagine musical com-
edy stuff would have been used for the
first part (at least) for there were women
bathing and much merrymaking. But
the mood should be played too, not the
action. Musical comedy and modern
dance music have their place, but for
scenics and educationals they are wrong.
Even for comedies an organist should not
play only one-step and fox-trots. They
are monotonous to the audience. Wher-
ever possible he should introduce some-
thing characteristic to bring out the
humor. As in Chaplin's "The Cure," when
he gets caught in the revolving door,
something with a circular figure is ef-
fective like Durand's waltz in E flat, or
Chopin's in D flat. It is also effective
to keep exact step with a character like
Chaplin in his walks or making the
music exactly accompany any action in-
tended to be funny. In a Larry Semon
comedy, when he was walking around
with a pie smeared over his face, a
grotesque march like Grieg's Puck with
piquant registration gave relief from the
chug-chug of one-steps. Also a spinning-
song where the monkey unravels the
yarn.

* * *

In an inaugural scene occurring many
years ago a brilliant polonaise was
played at the Rialto, thus enhancing the
chronological atmosphere rather than the
action. The score of "Deception" was
made on this basis. Music of the period
of the story was used — the Bach-Mahler
suite. Handel's Water-Music, etc.

We sometimes hear the organist, in
playing a dramatic picture, crash out with
the full organ every few minutes, so
that when the real climax is reached there
is no effect. This might be called the
analytical method, the picture being a
series of blocks which the organist or
conductor- knocks down one at a time.
The right way is the synthetic method,
by which the music seems to build up
the picture, scene by scene .

To sum up, the resourceful organist can
display his musicianship as well as show-
manship in the picture business.

EXHIBITORS HERALD

July 16, 1921

SYNCHRONIZED SCORES

WIN EXHIBITOR FAVOR

Auditorium of the new Columbia theatre, Dayton, Ohio, which was recently
equipped with the Monsoon Cooling and Ventilating system.

Butterfield Remodels Houses

Michigan Concern Using
Summer Months to Put
Its Chain of Theatres
In First Class Shape

The Butterfield interests in Michigan
are now concentrating their efforts on
remodeling and improving the theatres
during the closed time of the summer
season, and many improvements will be
made in their several theatres. They
control 25 theatres in the state of Mich-
igan— pictures, vaudeville, dramatic stock
and road attractions, and have a compact
c.rcuit of ten towns.

The Bijou theatre in Lansing will be
remodeled with entire new equipment
and will open the latter part of August
and will be known as the Regent theatre,
playing pictures and incidental attrac-
tions. First National pictures will form
the nucleus of the picture program.

The Orpheum theatre in Jackson is to
be remodeled and redecorated, and
opened September 1st.

The Bijou theatre in Battle Creek will
also he remodeled and overhauled, and
is expected to open its season on Sep-
tember 1st.

The Majestic and Family theatres at
Tort Huron, recently acquired, will be

completely rejuvenated and newly equip-
ped, playing a policy of pictures, one-
night stand attractions and vaudeville
from time to t:me.

A great many of the Butterfield thea-
tres will be closed for the summer for
the necessary alterations, repairs and
improvements, and when the fall season
opens a number of innovations will be
introduced.

MONSOON INSTALLS NEW
DAYTON THEATRE SYSTEM

The new Columbia theatre, Dayton,
Ohio, lias been equipped with a cooling
and ventilating system of Monsoons.
A washed air system was originally in-
stalled, and then Charles J. Cross, the
owner, became interested in Monsoons,
with the result that an order was given
for their installation.

After a careful investigation of condi-
tions, the engineers of the Monsoon
Cooling System, Inc., by whom the
Monsoons were installed, decided that a
complete equipment of a No. " Duplex
Set of Monsoons, operated by a 10-horse
power motor, and installed above the main
ceiling would fum'sh the Columbia the-
atre's patrons with gentle breezes suffi-
cient to warrant their constant attend-
ance through the hottest summer
weather.

Music Adapted to Pictures Now Being
Used by Theatres Large and
Small With Success

Some interesting data concerning the
users of the Synchronized Scenario mu-
sical score has been given out by that
company which was formed through the
recognition of Arthur J. Abrams that
snch a service would meet a vital need
of motion picture theatres.

Mr. Abrams and those back of the
project expected that the smaller exhibi-
tors would be the first to grasp at the
score service. It is now learned that
splendid as has been the reaction on the
part of this type of exhibitor the larger
showmen of the country have also em-
braced the idea as is evidenced by the
fact that the Synchronized score is in
use in the Stanley Circuit of Philadel-
phia, the Fabian houses and Haring and
Blumenthal houses in Jersey, many of
the bigger theatres in New York City
and the Ward and Glynn chain in
Brooklyn.

Big Library Available

Though supplied with splendid music
libraries these theatres, it is said, realized
that the splendid corps of musicians con-
tributing to the Synchronized service, in-
cluding Edouarde, Riesenfeld, Rapee,
Breil and Bradford, were better equipped
to make scores for their screenings be-
cause of the unlimited music they had
access to.

One of the chief sources of Synchron-
ized's popularity, it is said, is that
through its use repetition is almost im-
possible, due to the fact that the coun-
try's foremost musicians contributing to
the score frequently lend much of their
orig'nal music to the makeup.

Fit Any Theatre

"Synchronized Music scores are adapted
to use in any motion picture theatre,''
said an executive of the company re-
cently in commenting on the compre-
hensive scone of the service. "No house
is too small nor none too large. Each
musical part is in a separate binding and
a score can be used where only one
piece, piano or organ or as many as forty
are used in the orchestra.

"A special arrangement takes care of
any cuts that may occur in the film be-
fore the exhibitor receives it. Scores
have been prepared for all productions
of all the standard producers and
twenty offices in the key cities in the
country are ready to serve exhibitors."

New Projects

Hartford. Conn. — A. M. Schuman and
Joseph Dolgin have purchased a site at
Park and Borad streets on which to erect
a theatre seating :>,000. It will cost $150,-
000.

Monroe, La. — Ouachita Amusement
Company is rebuilding the West Monroe
theatre which was destroyed by fire.

104* CAMP ST., NEW ORLEANS. LA. 255 NO. I3-" ST.. PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. ILL

July 16. 1921

EXHIBITORS HERALD

Pacific Coast Musical Review; Miss Ann
Thompson, prominent California pian-
iste; Fred McPherson, well known bari-
tone soloist; Sid Grauman, the famous
Los Angeles exhibitor and theatre
owner; Mischa Guterson. conductor of
Grauman's Symphony Orchestras; M. G.
Eisoff, manager of the Grauman Orches-
i as- Arthur Wenzel, publicity director
of the Grauman theatres, and James M.
h idler, musical editor of the Grauman
theatres.

The banquet was the climax to one of
the most exciting and interesting con-
tests ever staged in California, more than
two hundred and fifty composers send-
ing in their musical works for competi-
tion for the beautiful Grauman silver
trophies. Six numbers were chosen by
the judges from all those entered in the
contest and these six comprised the pro-
gram for the "All California Composers'
Contest Concert" which was rendered at
the Grauman Symphony Concert of Sun-
day. July 3rd.

Photo by .V. V. Edison Co.
Typhoon Exhibit at the New York Ventilation Show. In the Background is a 12-
Foot Fan Which Supplied the Hall With a Cool and Refreshing Breeze.

MUSIC CONTEST JUDGES

NOVEL BANQUET GUESTS

What is said to have "been one of the
most novel banquets ever arranged was
that which Sid Grauman and Mischa
•Guterson, conductor of the Grauman
Symphony Orchestra, gave in Los An-
geles the night of Tuesday, June 28, to
the judges in the All California Com-
posers' Contest which has been attract-
ing wide attention of late.

The "menu-eat" "arranged and cpn-
ducted" by Mischa Guterson, included
in which was the naming of the various
courses in musical terms such as soup

"pianissimo" afforded the guests consid-
erable merriment.

Among those present were Florence
Lawrence, dramatic and music critic of
Los Angeles Examiner: Florence Fierce
Reed, music critic of the Los Angeles Ex-
press: Edwin Schallert, dramatic and music
critic of the Los Angeles Times: Carl Bron-
son, music critic of the Los Angeles Her-
ald and a noted West Coast musician ;
Gilbert Brown, dramatic and music critic
of the Los Angeles Record: Frank H.
Colby, editor of the Pacific Coast Musician;
Mrs. Burton Kneisley. music critic and fea-
ture writer of the Los Angeles Record;
Miss Nancy Dunlea. Los Angeles represent-
ative of Music and Musicians; David
Bruno Ussher, music critic of Los Angeles
Saturday Xight and representative of the

TYPHOON FAN COMPANY

IN NEW YORK EXHIBIT

Among the many prominent exhibits of
fan apparatus, an attractive one was that
of the Typhoon Fan Company at the
Ventilation Show conducted by the New
York Edison Company, 15th Street and
Irving Place.

The Typhoon exhibit consisted of this
12-ft Fan, one 6-ft. and also one 3-ft.
direct-connected Aetna Fan.

During the course of the show a 12-ft.
fan was disposed of to Mr. Joseph Stern
for his Rivoli theatre at Newark, N. J.
Typhoon equipment was specified for
this theatre by the architects, Reilly &
Hall, of New York, and purchased after
a thorough investigation.

Due to the popular demand, the Ven-
tilation Show continued for another three
days and closed June 29.

Elizabeth, N. J. — Wilhelms Sons are
building a theatre in Broad street oppo-
site the First Presbyterian church. It
will seat 2,500 people.

Newark, N. J. — A theatre to seat 1,800
patrons and to cost half a million dollars
will be erected at Main street and Pros-
pect place.

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EXHIBITORS HERALD

July 16, 1921

ANNOUNCEMENT

OF SPECIAL INTEREST TO THE TRADE

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OMAHA DENVER LOS ANCELES

Theatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

Houston, Tex. — Work on the new the-
atre which will be erected here by Inter-
state Amusement Company will com-
mence next fall, according to an an-
nouncement by Karl Hoblitzell.

Bridgeport, Conn. — An open air thea-
tre is to be erected at Woodmont, a
borough of Milford.

Iron River, Mich. — Delft Theatres,
Inc., is building a beautiful theatre here.
Rapid progress is being made.

Babylon, L. I.— Robert Reilly will
erect a $100,000 theatre here.

Dinuba, Cal. — Jefferson W. Asher an-
nounces that a 1,400 seat theatre will be
built here at a cost of $85,000 J. P, Wil-
liams will finance the project.

Mattoon, 111. — C. D. Mitchell & Son of
Charleston have been awarded the con-
tract to build a theatre at Broadway and
Fifteenth street. Mayor George A.
Kizcr is financing the theatre.

Elizabeth, N. J. — Work commenced
this week on the new theatre which
Elizabeth Amusement Company is erect-
ing in Broad street opposite the Cald-
well place. It will seat 2,500.

Omaha, Neb. — A theatre will be
erected by James W. Murphy at 4928
South Twenty-fourth street. It will cost
$50,000 and will seat 1,000 persons.
*

Minneapolis, Minn. — Hamm, Finkel-
stein & Ruben have leased property at
Hennepin avenue and 11th street. It is
understood that the company will build
a new theatre on the site.

Westfield, N. J. — Putnam Jacobs The-
atre Company of Newark will build a
new $160,000 theatre here at Broad and
Central.

Los Angeles, Cal. — Work has started
on the new $120,000 theatre being erected
at Vermont and Vernon avenues for
Glenn Harper, Charles Lundblade and
H. Nystrom.

Organs

Howell, Mich. — Vernon Locey of the
Temple theatre is installing a $7,000
Bartola organ.

Los Angeles. — A (35,000 Wurlitzer
organ will be installed in the new Rivoli
theatre to be erected at Forty-sixth
street and Western avenue.

Remodeling

Lee, Mass. — Contractor Frank H ird-
ing has commenced the work of remod-
eling 'he old Baptist church for use as
a theatre. Messrs. Jett and Howe will
manage the house.

Davenport, la. — Manager Harry Chap-
pell of the Columbia theatre will redec-
orate the house this summer.

Ventilation

Lapeer, Mich. — A set of Typhoon twin
fans will be installed in the new Lyric
theatre, now under construction.

Fires

Bridgeport, Conn. — The South End
theatre in Railroad avenue was totally
destroyed by fire.

Ownership Changes

St. Paul, Minn. — Finkelstein & Ruben
has purchased the Starland theatre at
Eighth and Wabasha streets.

Burlington, la. — A stock company,
capitalized at $150,000, has been organ-
ized to purchase and remodel the Grand
theatre.

Marshfield, Wis. — John Adler has pur-
chased the Trio theatre.

Wilmington, Del. — Felt Brothers of
Philadelphia have purchased the new mo-
tion picture theatre in Market between
Eighth and Ninth streets. A $25,000 or-
gan will be installed. The purchase price
was $750,000.

Bridgman, Mich. — O. A. D. Baldwin
and F. W. Gast have purchased the
Bridgman theatre.

Norfolk, Neb. — Frank Flynn and Au-
gust Manske have purchased the Audi-
torium and Lyric theatre from Herbert

Bluechel

CHICAGO TRADE EVENTS

Universal Picture

Stars Chicago Girl

Mary Philbin Featured In
"Danger Ahead" Which
Has Been Completed

Mary Philbin. seventeen-year-old Chi-
cago girl who was one of the winners in
a screen contest conducted here a year
ago. is the featured played in "Danger
Ahead." an adaptation of "The Harbor
Road." Sara Ware Bassett's novel
which was directed for Universal by
Rollin Sturgeon.

Regarded as Real Find

Carl Laemmle regards the girl as one
of the important finds of the year. She
has been at Universal City a year under-
going intensive training under the tutel-
age of experts, and according to Univer-
sal "has blossomed forth into an ingenue
of a distinct type who is sure to find a
straight road into the hearts of film
lovers throughout the world."

In "Danger Ahead" Miss Philbin has
the role of a little New England Cin-
derella who meets her Prince Charming
under unusual conditions. All the ro-
mance of the rugged coast of Maine, the
open sea and the wooded hills enter into
the story, which moves along, step by
step, to one of the most startling cli-
maxes yet devised.

Morrison Plays Opposite

James Morrison, popular leading man.
appears opposite the little star, while
Jack Mower, who recently played the
leading role in "The Beautiful Gambler,"
appears as the polite villain. Others in
the cast are George B. Williams. Jane
Starr, Emily Rait, Helene Caverly.
George Bunny and Miana Ferry Red-
man.

Devotes Two Nights

To Motion Pictures

HINCKLEY. ILL.— Motion pictures
are- being exhibited every Wednesday
and Saturday at the Opera House. Con-
don & Reynolds of DeKalb are man-
aging the place.

Calumet Theatre Building'
Is Damaged by Night Fire

Fire at midnight Tune 30 inflicted dam-
age to the extent of $3,000 upon the Cal-
umet theatre building at 92nd street and
Exchange avenue.

Adolph Linick Sails

Adolph Linick. of Jones. Linick &
Schaefer. sailed from New York on July
5, for a tour of Europe. Mrs. Linick ac-
companied him. and Sig Faler and wife,
the veteran State street exhibitor also
went along. Mr. Linick and Mr. Faler
took in the big fight at Jersey City, on
July 2. They expect to be gone two
months.

Chicago May Land
Next Convention of
Exhibitors' League

The fact that the Minneapolis conven-
tion of the M. P. T. O. A. left the deci-
sion as to next year's convention up to
the executive committee may be the ba-
sis for a rumor now in circulation that
Chicago is likely to be selected.

Chicago made no formal bid for the
honor at Minneapolis. Washington, D.
C, and Kansas City extended urgent in-
vitations and conducted active booms.

The desirability of a central point,
within easy reach of the east, and yet
with direct connections to the west and
south, is expected to bear considerable
weight when the decision is finally made.
On account of many important matters
under consideration, the place of the
1922 convention may not be settled for
-everal months.

Closes for Improvements

SIOUX CITY, IA.— The Model thea-
tre has closed for remcdeling. A new
ventilating system also will be installed.
The house will open in August.

GARETH HUGHES
Who will make his debut as a star in the
S-L--Metro picture, "The Hunch"

Jayeless Put Films

Into More Theatres

McVickers and Rialto Have
Feature Picture Added
To Their Programs

Jones. Linick and Schaefer. owners of
a series of theatres in the Chicago 'loop"
district, have added a feature picture to
their programs in the McYicker's and
Rialto theatre, formerly given over al-
most entirely to vaudeville.

Change Already in Effect

The change was made July Fourth.
At McYicker's. the Metro production
"Over the Wire." starring Alice Lake,
was offered, while at the Rialto. "Peck's
Bad Boy." the First National attraction
starring Jackie Coogan, was given an ex-
clusive loop showing.

Previously, experiments had been
made with various pictures and it was
found that the addition of a feature pic-
ture to the vaudeville bill resulted in a
noticeable increase in receipts.

The fact that the State-Lake theatre,
a competing house, has been showing
feature pictures along with vaudeville,
may have had something to do with the
decision.

Pictures Rule the "Loop"

For the summer months, at least, pic-
tures now have practically a complete
hold on Chicago's loop. Restaurants in
their advertisements are inviting people
in -for a lunch "after seeing the first run
pictures" where formerly they used the
phrase "after attending the theatre."

Chicago News Reel Is
Declared to Have Won
Its Way to Popularity

The Chicago Screen News, of which
R. H. Jacobson is managing editor and
which is published by the Celebrated
Players Film Corporation, is declared to
have won the encouragement in Chicago
which assures it as a permanent institu-
tion.

With the fifth issue now available, it
is declared, sufficient bookings have been
obtained to make it well worth while
continuing. With this success in sum-
mer, it is expected that by fall, it will
set a record. The fifth issue among
other feature shows speed cops at work
in Lincoln Park and the arrival of Ben-
nie Leonard in Chicago.

The fact that New York has its own
news reel has made the successful
launching of the Chicago screen service
a matter of civic pride.

Called to California

Dr. W. E. Balsinger, the facial sur-
geon located in the State-Lake building,
was called to Los Angeles last week to
lend his professional aid to a well known
director, who met with an accident re-
cently.

EXHIBITORS HERALD

July 16, 1921

j CHICAGO PERSONALITIES]

George Landis is now hitting the Indiana
trail for the Interstate exchange. With
that sack of live ones it ought to be easy
pickings for George among the good ol'
Hoosiers.

* * *

With the Holmes Amusement company
taking over the Fisher theatre at Danville,
111., this gives Tom Roxan another link to
their growing chain. Understand Tom has
inherited the new title of general manager.

* * *

H. I.. Ql'inlax, former Pathe salesman,
has succeeded I. Xatkin of the Robertson-
Cole exchange and will travel in Illinois
territory.

* * *

Jim Cathro is back in the city after many
months nomading about the States. As yet,
w;e cawnt state, but rumors have it that
Jim will most likely fall in with the local
Pathe office. Welcome back to our village,
old deah.

* * *

That special tight train that took the win-
ners of the recent Carpentier and Dempsey
sales contest from Chi. eastward was the
scene of hilarious excitement, when F. P.
Ishmael and H. R. Phillips of the Rob-
ertson-Cole team both struggled to occupy
that hammock in /ie berth when night came
round. It seems that Phillips, who has
traveled considerable about Chi's boulevards
and taken a trip or two to Michigan City
insisted the hammock belonged to him and
the struggle was on.

* * *

Understand that concluding the Fox
managers' convention in New York the at-
tending managers were the guests of the
company at the big fracas at Joisey City.
We told Clyde Eckhardt to be sure and
take his thermos bottle and cane with him.

Will Joe Campbell who is summering
about I^ouisville, Ky., please wireless his pal
Grohe of the Fox exchange whether IT has
been found or was IT stolen?

Talkin' about vacationing. Just got a
flash that Joe Lyon is having a marvelously
wonderful time in Kalamazoo. My how

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ga.

Largest independent Film Exchange South

things have changed since prohibition went
over. Why not try Oak Park — they keep
the light lit until after nine o'clock now
that the weather is so nice.

* * *

Ben Beadell, manager for Associated
Producers, tells us "Mother O'Mine" takes
the screen at the Roosevelt theatre for a
week's run beginning July 10. With this
downtown run big Ed Brickettq should
find it no trouble at all to get the many
city exhibitors on the dotted line for a flock
of set-ins for this big feature.

* * *

George Moore. Jr., of the Celebrated
Players is all dolled up with a nifty band-
age about the neck. Understand that
George spends his lunch hour over on Boul
Mich. Never rubber, George, keep the eyes
front, plenty passing each second.

* * *

A. A. Kruge, well known and rather
portly exhibitor of this city, who was oper-
ated upon June 29 for appendicitis, is now
doing nicely and will soon be greeting the
boys once again along the Row.

* * *

Well, the big fight's over and we hear a
considerable portion of the Row's per-
sonnel is dining very sparingly until the
ghost walks again next Saturday.

* * *

Morris Hellman refused to bet a cent.
Claimed his string of theatres has fallen off
about five per cent. Little enuff, Maury.
Try golf, may quiet your noives.

* * *

Ralph Kettering is happy over the con-
summation of a contract with Murray King
of London, England, for an early presenta-
tion of his play, "Which One Shall 1

CAMERA BARGAINS

Motion Picture Cameras at ca«b
saving prices. Special • I uf caiiooal
discounts on UNIVFR3AL9

lmmedlsU deliver? on «ll modala. DaBrt*.
D«Frmnij«, Path* and BBBBf others dvmoe
■tratad Id oar showroom. Send for oar com
oUU catalog at onco. fro* -on request

BASS CAMERA COMPMNV

Dept. H. 109 N. Ourborn St.. Chicago. III.

W1LLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Address: ttillemfilm

Marry?" to be produced by Louis Nether-
sole. It will go into rehearsal in Septem-
ber and the J. L. & S. press agent expects
to go abroad to see the opening.

* * *

Louis Baum, sales manager Equity Pic-
tures Corp., arrived in the city, June 24,
and expected to continue his Western tour
upon receipt of a new copy of their latest
offering, "Heedless Moth," starring the
famous art model, Audrey Munson. With
Joe Friedman having recently closed with
this company for "The Black Panther's
Cub," looks like another will go out over
the Celebrated exchange, eh, Joe?

* * *

Ralph Crocker, of Elgin, 111., made that
town sit up and take notice last week
with his whirlwind campaign on "Headin'
Home," which ran at the Star theatre.
Ralph passed out 2,000 of Irv. Mack's base-
balls, plastered the town with posters and
decorated the front of his house with base-
ball bats, masks and gloves, so there was
no mistaking it was a man's picture. To
help Ralph out, "Babe" Ruth, the star of
the picture, knocked a couple of home runs
during the week.

* * *

Walter L. Hill, publicity and advertis-
ing man for Universal, I as just returned
from a trip through northern Illinois,
bringing back a nice fat bunch of contracts.
He said he found towns that he never
knew were on the map, and, strange to
say, had never shown LTniversal pictures.

* * *

E. C. Davies, formerly manager of the
Special Pictures and representative for the
Stoll films, is now affiliated with the local
Associate Exhibitors and will travel part
of the Illinois and Indiana territory.

Remember the Kiddies!

For the short juvenile
subject your program
needs write or wire —

Jack MacCulIough Studios

1825-31 Warren Avenue
Chicago - - Illinois

Or ask YOUR nearest EXCHANGE

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA

Cable: "Voiasquin"

Avenida de Belgica 43, Havana, Cuba

'LA-1NTERNACI0NAL CINEMAT0GRAF1CA"

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba

Exclusive Cuban flights for All " Union Italian*' Productions

P.O. Bo. 1314 Havana. Cuba C.bl. "Pelicul..-

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

-acing the rroblems, An editorial — rage Z

Hhe UndeJfiendent]

Associated Producers Inc

Positively
the

greatest
comedy
drama of
the year!

J. L. FROTH IN CHAM 'S

TEN DOLLAR RAISE*

Oram Hi* Saturday Cvening Post Story ^ £y Peter B. ICyne ~~
V-J Directed by Cdtvard Sloman.

UAXTIN

XIII. No. ^Entered as second class matter, August jo, lylf, at Iw Pen umct at

Published weekly at aij South Dearborn St., Cmcago.

QU ICLEY . PUBLISHER

Lhtcage, 111, under the Act ef March j, JB79.

July 23, 1921

<< A S a production" writes William J.
Vernon, of the South Broad St.,
Theatre, Trenton; "I am quite satisfied
in stating that it is without a peer, and
this takes in every photodrama that I
have had the pleasure of showing since
the inception of this theatre. As a
Box-office attraction, it practically
stands alone. It broke all records for
attendance and receipts, notwithstand-
ing the very hot spell. A word to
brother exhibitors you will make a
very grave error if you allow this
opportunity to go by."

lAs a box-office
attraction it
practically „
stands alone

Directed by

STUART

PAT ON

Adapted b^LuOienllTibbarc
frcmiEdwma Levin's nove

liiiiiiiiiiiiiiiiiiiimniiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiu

hilv 23, 1921

EXHIBITORS HERALD

TOTEM

vsm mm

AO MAT/
HE RAID/
SLIDE*

mm*®

OU have been wanting to save money — here's your
chance! This summer Universal is observing the ninth
year of its existence as a producing and distributing
corporation, and the 15th year of Carl Laemmle's inde-
pendent leadership in the industry. We are celebrating,
and the form of our celebration is a big GALA WEEK,
during which all the advertising accessories listed on this
page will be furnished you ABSOLUTELY FREE!

During GALA WEEK you book nothing but Universal
attractions, the best and finest pictures produced. That is
the sole condition of this offer.

One solid week of GUARANTEED ATTRACTIONS,
and all your advertising accessories for each picture free —
posters, lobby displays, banner, heralds, slides and news-
paper ads! It's just like putting money in the bank for you!

Universal has prepared special accessories on GALA
WEEK itself — two beautiful posters, a flashing banner,
special slides and handsome pro gram -herald — all
ABSOLUTELY FREE!

Talk this over with the nearest Universal Exchange —
this is a summer offer that won't come your way again for
a long time!

Do it now!

EXHIBITORS HERALD

July 23, 1921

JESSE L. LAS KY
Presents

^ ETHEL

Clayton

William D.Taylors

PRODUCTION

Wealth

ONE of the best Clayton
vehicles in many months.
Highly pleasing, interesting
and agreeable. Charmingly pro-
duced, with an excellent support-
ing cast."

— New York Journal.

"The play is filled with brilliant
and lavish settings, but these are
incidentals, for the story and
the star hold the attention
throughout."

— New York Telegram.

It's a great story of Greenwich
Village gaiety and millionaire
madness, and you can bet your
audience will like it as well as the
New York critics did!

By Cosmo Hamilton
Scenario by Julia Crawford Ivirs

CL (paramount
picture

"Revenge!"

FOR years his thoughts had
been on revenge. For years
he had nursed a blind and relent-
less hate.

And when the time came for
revenge — he took it ! To find out,
through suffering and misery, that
the man who takes revenge pun-
ishes only himself.

It's a titanic tale of a big man's
fight with conscience, and of a
heart so bruised that at last it
could feel for even an enemy.

The Exhibitors' Trade Review
tells you how big it is. Here's
what they said: —

"A picture of absorbing interest
surcharged with infinite pathos,
intensely human, with swift action
that never falters, and gripping
emotional situations. Well worth
the attention of every exhibitor."

Writtin and directed by Lambert
Hillyir from the story by May Wtl-
moth and Olin Lyman. Photographed
by Jot August, A.S.C. A William
S. Hart Production.

William S

Hart

fhe Whistle

Ct ^paramount (picture

XMlfcy? FAMOUS FLAYERS LASKY CORPORATION^

7m.

Great,
Costly Theatres
and Fewer Big
Pictures

Last summer — in July — the writer of this advertisement
published in all the trade papers of the country a care-
fully prepared table giving a forecast to exhibitors
everywhere as to the number of big pictures that would
be available from all sources. Out of an announced
output of 700 feature-length pictures this writer's table,
itemized by companies, estimated there would be not
more than 90 really big pictures. The year is ended
and actually there were only 51 really big pictures
released in the United States. Seven of these played
as road shows and exhibitors never got them at all.

This year Producer and Distributor announcements
thus far made, including the better states rights Pro-
ducers, forecast a total production of not more than 550
features from all sources. This writer again makes his
annual forecast to exhibitors and, this year, being more
than fair in crediting producers with more big pictures
than they ever have made, it is our forecast that a
maximum of 89 really big pictures are in sight from all
the sources in the industry as follows:

Company No. 1

Company No. 2

Company No. 3

Company No. 4

Company No. 5

Company No. 6

Company No. 7

Company No. 8

Company No. 9

Company No. 10

Company No. 11

Company No. 12

Company No. 13

Company No. 14

Company No. 15

Total

In other words, out of the year's total output just about
20% of the pictures in sight will be big enough to sus-
tain the costly theatre institutions in which exhibitors
have made huge investments that must be safeguarded
by booking big pictures.

A large number of the big productions for the coming
year have been intrusted to the F. B. Warren Corpora-
tion for distribution.

F. B. WAR RE N

COR PORATION

154 0 Broadway New York City

Katberine Mac Donald

4,000,000 Men in the A. E. F.
5,000,000 Brewster Readers

The Pen is Mightier than the Sword

Backed by the strong chain of Brewster Publications,
including 'Motion Picture Magazine, Motion Picture
Classic and Shadowland.

CORLISS PALMER

The Million Dollar Beauty

Is Presented in

' ' THE ETERNAL TWO ' '

This is the feature in which Miss Palmer is presented as
the prize winner of the ' ' Fame and Fortune Contest ' '
conducted during 1920 by the Brewster Publications.

The five million readers of these papers are anxiously
awaiting the screening of this production in every town
in the country.

Miss Palmer was selected by Mary Pickford, Lillian
Gish, David Belasco, Olga Petrova, Howard Chandler
Christy and others who appear with her in the two.
reel subject

"FROM FARM TO FAME"

A comedy which was made to run with "The Eternal
Two ' ' making a complete program and offering almost
a thousand of the fifty thousand beauties who entered
the contest.

They are State Right Offerings with a thousand ad-
vertising and exploitation angles.

Distributed by

CLARK CORNELIUS CORP., 117 West 46th Street, New York City

LEWIS J. SELZJMICK
Presents

CONSTANCE
TALMADGE

UP THE ROAD
WITH SALLIE"

by FRANCIS STERRETT
Directed. ~b\j
WILLIAM D.TAYLOR

Brilliantly

Rev-iu-<scL

Playing to Capacity
at Theatres Lik^e
Loews Splendid State
in CleVelancL — ~

For the new theatrical

lam Fox makes the important
announcement that for those theatie5
which can give these productions the
extended run at advance admission
prices which they deserve, he will
release direct to the exhibitois of the
United States and Canada

OVER THE HILL,

the most wonderful picture of all
time, which has played one solid
year in New York.,

A CONNECTICUT YANKEE

IN KING ARTHUR'S COURT,

the screen presentation of Mark
Twain's greatest work, the sensation
of New York, London and Los Angeles

and other great special productions
now finished and ready for exhibition
each of which will have a special en-
gagement in New York at a Broadway
theatre prior to its release.

9Ze*<? altraciions, together with others to he announced, tu)elve
in all, tt)til famish an entire years program at ?ust-Kun Uheahes
in the larger cities, for extended runs at advance prices.

season of 192/^ 1922

e first six of the series of twelve
special super features to be released by
Fox Film Corporation during 1921-1922.'

OVER THE HILL

A CONNECTICUT
YANKEE N

IN KING ARTHUR'S COURT

SHAME

PERJURY

FOOTFALLS
zane'grey's
the LAST TRAIL

Uhese special productions will be sold individually.
<Sxhibitorsy applications will be considered in the order
of their receipt.

SZdd ress
SPECIAL FEATURE DEPARTMENT

FOX FILM CORPORATION

West 55 ^Street, New York City ~ ~ Telephone, Circle 6800

moem

EXHIBITORS.. HERALD

July 23, 1921

The Wild AniM

ApVENTURES OF TARZAN

Jtarrmy

ELMO LINCOLN

15 Electrifying Episodes

Produced tij Great
Western Producing Co.
for

Weiss Brothers*
Numa Pictures Corp.

STATE
RIGHTS

Directed by Robert F.H I
from trie concluding
chapters of
The Return of Tarzarti|
Edgar Rice Burrougfi. "

ADVENTURES TA&ZAN SERIAL SALES CORP.

Suite 908 m&Brotlv*}) Del. Bryant 32H

Hal Roach

prese?Jts

An Associated
Exhibitors Picture

HAROLD LLOYD

"Among Those Present

Produced by ROLIN CO. Directed by FRED NEWMEYER

PATHE Distributors

Harold Lloyd

"Among Those Present

Have you

ever-

Associated Exhibitors

Incorporated

35 West Forty-fifth St.
New York City

PAT HE— Distributors

PERSONAL — To the man who does not
show the Lloyd Comedies

Have you ever heard roars of laughter coming
from a competing theatre and wished that you
could hear such sounds of joy in your own?

Have you ever thought that such laughter was a
sure sign that "someone is picking them right"?
That it's a proof of prosperity?

Have you ever taken the trouble to find out what
the picture was that was "knocking them off their
seats"? If you have, the chances are about 100
to 1 that it was a Harold Lloyd. And it doesn't
take a lot of thought to figure it out that a Harold
Lloyd in your neighbor's theatre doesn't pay any
profits in your own.

There isn't a comedian today whose pictures
average as sky high as Harold Lloyd; there isn't
one who means any more at the box-offices of
these United States; there isn't one that is more
truly loved by the men, women and children of
this nation. And there isn't one who gives the
censors less to bother about.

Friend, you can't evade the facts. You are los-
ing money every time there is a Harold Lloyd
you don't show.

Look at his latest, "Among Those Present." //

you see, you re sold!

July 23, 1921

EXHIBITORS HERALD

The Verdict of the Press

Is the Proof of the Pudding

NEW YORK
MAIL

Tibet, the mystery-
land of Asia, is the
scene of "Tradition,"
the new feature which
was added to the mo-
tion picture programme
at the Hippodrome yes-
terday. The theme of
the film deals with the
ruling power of ancient
traditions in the coun-
try of which the out-
side world knows s o
little, and a graphic,
thrilling tale is told of
the consequences when
the tradition of the
Far East clashes with
the practical civiliza-
tion of the Occident.

"Tradition" adds an-
Dther to the list of Ger-
m a n made pictures
which have recently
been imported and in-
troduces a new director
to the American public
in the person of Paul
Otto, who also plays
the leading role in the
film and is co-author
with George Jacoby of
"Death and Love," the
story upon which the
picture is based.

As in the other Ger-
man films which have
been shown here, the
production has been
made with a lavish
hand, striking exteriors
as well as gorgeous in-
terior sets for the por-
trayal of royal Tibetan
splendor furnishing the
background for the pic-
turesque costumes with
which the film abounds.

The story is, briefly,
that of a Prince's ef-
forts to avenge the
murder of his sister.
Suspicion is cast upon
a young white man.
The Prince follows him
to his European home
and in revenge takes
the suspect's fiancee
back to Tibet with
him, where he is about
to make her his bride
when the true culprit is
revealed and the lov-
ers are reunited. The
traditions of Tibet en-
ter importantly into
the development of the
story and gave the pic-
ture its name.

Wire Now
for Territory

HAS FULFILLED ITS PROMISE

Read What the Critics of Four
of New York's Leading Dailies
Have to Say

NOW PLAYING
AT THE

New York Hippodrome

AN INDEPENDENT PRODUCTION

SONORA FILMS
CORPORATION

HOME OFFICE

729 7th Ave., New York City

NEW YORK JOURNAL

"Tradition" added to
the Hippodrome pro-
gramme of films yes-
terday, proved to be a
picture of melodra-
matic color, a story
that holds interest,
some elaborate costum-
ing, and a big produc-
tion. It is a foreign
made affair, and was
directed by Paul Otto,
who also plays the role
of Tantara Bagha. He
proved an effective
actor.

NEW YORK
AMERICAN

"Tradition," a for-
eign-made film, based
on "Der Tod Und Die
Liebe," was added yes-
terday to the screen
programme at the Hip-
podrome. There is a
great deal of good
background in the pic-
ture, an elaborate pro-
duction, and the story
has certain twists that
hold the attention. Of
the cast, Carl Wagner
is successful as Ras.
Paul Otto gives a cer-
tain pathos to the
brother in his devotion
to a sister's memory.
MORNING
TELEGRAPH

A n European film
version of a novel by
Paul Otto and George
Jacoby, under the title
"Tradition," was added
to the programme at the
Hippodrome yesterday.

In many ways "Tra-
dition" will appeal to
the public. It is melo-
drama of the grue-
some, thrilling kind,
picturing a story that
is a series of highly
dramatic scenes e n-
acted in Oriental set-
tings. The story con-
cerns the manner in
which an Indian prince
seeks to be revenged
for the murder of his
sister. He believes the
crime to have been the
work of a young marine
engineer whose fiancee
he seeks to destroy.
The cunning and mys-
tery of the Orient en-
ter into his plans, thus
providing a photo-dra-
matic plot that bids
fair to keep an audi-
ence on the edge of
their seats and provide
them with enough har-
rowing episodes to last
for some time.

Wire Now
for Territory

EXHIBITORS HERALD

July 23, 1921

HUG

HUGO
BALLIN

UNIQUE is the position <
Hugo Ballin in the directori,
world today. Far and above all tl
rest he stands; a distinction that
his only after years of study and aj
plication. Renowned in the field <
Art, he has brought to the scree
that beauty of feeling and fori
which only a true artist can creat

"The Journey's End" is his maste
piece. Surpassing even his two t
cent achievements, "Pagan Love
and "East Lynne," it stamps hi
indelibly as a directorial genius, j
it he has dared to do what h
never been done in dramatic pictur
before, and the great reward is h

THE DEAR'S MOS

Tuly 23, 1921

EXHIBITORS HERALD

ELLIN'S MASTERPIECE

WNDHAM STANDING

MABEL BALLIN
GEORGE BANCROFT

Th9 first dramatic
photoplay ewer made
^vithout a single subtitle

THE JOURNEY'S END"
is the first dramatic picture
ever produced without a single
subtitle. Yet, withal, a perfect
continuity, direction of the highest
calibre, and superb acting have
made the action crystal-clear.

The eloquent reviews of the trade
press are lavish in their praise of
it, and as one they acclaim Hugo

Ballin, the producer, a genius for
having made such progress in
the art of motion picture con-
struction.

"The Journey's End" is the most
unusual picture produced in many
months; — it has a box-office ap-
peal that is unparalleled. The
wide-awake exhibitor will book
it immediately.

EXHIBITORS HERALD

July 23, 1921

iQOQc^tnc \ct ^oc >o< .o

°Mat
the
Critics

Say

Action — Not Words— A Beautiful Film

HUGO BALLIN is the first producer to dare make a pic
any complication of story entirely without titles. Mr.
has shown that it can be done provided there are artistic imag rib
and inventive resource to start with. The clarity of tl'fl
is remarkable.

Suffice it to say that Mr. Ballin's effects are those of a genuine m
that his picture has more imagination to a reel than the usual proj rm
feature has in six. Mabel Ballin has the leading part. Foi en
transcendent beauty, for perfection of feature that epitomize: III
W. T. Benda's work, she surpasses the whole galaxy of the si Ik-
film stars about whom is raging the press-agented ballyhoo. If m
iay does not see her and Mr. Ballin's "The Journey's End" it B

a shrewd loss to Broadwav.

New York Eveninc Post, Ju

)OC=D

Is an Undoubted Success

HUGO BALLIN chose to produce a picture that entirely
omitted the customary subtitles, with the result that
unless the onlooker was acquainted with the fact previously
it would be some time before he realized the lack of printed
matter, so clearly and completely is the tale narrated. "The
Journey's End" is an undoubted success. The story is simple,
direct and of a type that has a wide appeal, and the telling
is interesting. Ballin is to be congratulated for giving the
screen a novelty that is not merely a curiosity.

There is a tremendous audience for the kind of story "The
Journey', End' relates. Moving Picture World, July /o.-i

A Remarkable Picture

EVERYTHING considered, this is a most remarkable pictu on
which establishes the fact that Hugo Ballin is not only an pel
in making pictures, for which he is already famous, but is as HI i
director of intelligence, imagination and skill.

Mr. Ballin has taken a story and developed it in a way that ake
it fine entertainment. He not only avoids the usual convenient mi
stereotyped ways of the average director, but he tells the sijrl
every detail without the use of a single title. This has bee Ion
previously, but never, so far as we have observed, with a drill
story that was difficult of expression in picture form no matt M
many titles were used. But Mr. Ballin has accomplished the app ntji
impossible — and his continuity is flawless.

"The Journey's End" is also splendidly acted. Mabel Bali is &
pretty and appealing heroine. George Bancroft, a newcomer n
screen, gives a performance as an uneducated mill hand that mp
him as an actor of rare ability and great promise.

The picture has been made exceedingly human and charac iza
as it is by fine acting, direction that gets the most from each U
with its unbroken continuity through the elimination of titles, M
stand as a model for what the picture producer should stri N
Especially is this true of the title proposition. It demonstrar thi
pictures can be made without inserting a book of explanations a jfl
step in this direction needs encouragement.

Motion Picture Nbws. Jul) if

THE 5XARS MOST

July 23. 1921

EXHIBITORS HERALD

<3IXIN$ MASTERPIECE

NEcYS FND

>o<=>o<

Is a Masterpiece

one should have made a prediction that the day would
when dramatic pictures would be made without a single
he would undoubtedly be considered either a theorist or a
, and yet such a dream has been accomplished in "The
"s End." There is not a single subtitle in it, . . . and yet the
crystal-clear. This teat has been accomplished by intelli-

ction, more intelligent direction, and skilful acting.
'oumey's End" is a masterpiece, no matter from which angle
The interest of the spectator is so aroused that he
a participant in the unfolded drama; he feels the sorrows
cters as intensely as the characters themselves feel
id when the trials of these characters are over, he rejoices
aUis well. The story is so different that it should prove a reli
the :ture-goer who has been bored by so much sameness.

or Hugo Ballin should be congratulated for this accom-
hn it. Mabel Ballin does excellent work; so does all the sup.
•;r ,ist. Pictures of this type add class and distinction to a theatre.

Harrison's Reports, June 2$, ign

We Have Seen Nothing to Surpass
This Picture

S is the first screen drama shown without one subtitle or a
. • gle word of explanation. For exquisite artistry, flawless
do on and acting of the highest calibre we haie seen nothing to
at this picture. It is an achievement for Mabel and Hugo
£ Their efforts inaugurate a new development in picture
■s tion.

io ng more eloquent, more enthralling or satisfying has been
dud In films . . . the scenes are a mere trifle compared to the
■Sgvalues of the story.

4a. i Ballin has never contributed finer work to the screen.
'Ver selection of the wealthy mill owner than Wyndham
pd> could have been thought of. The part of the uncouth
■Ker was taken by George Bancroft, and at moments he
Man away with the acting honors. The atmosphere is perfect
'■ t photography exceedingly fine, especially of the gardens

Mitors will make no mistake in booking this picture, which will
Bene highest class audience and also supply interest for the

The Billboard, June t$, 1921

socrrxx — >otr=>o

A Photo-Dramatic Triumph for All Concerned

THF RE hasn't been such an unusual production inmonths. There
are so many unusual things about "The Journey's End" that
one can hardly mention them all, but the biggest thing of this kind
is the fact that just when the story seems to develop into the or-
dinary plot an original turn is taken and things happen that you
least expect. This element ot surprise and suspense holds the
attention ot the spectator and places this feature on a high plane.

The acting is by far the best we have seen in a long time. Mabel
Ballin, beautiful and talented, makes a truly wonderful character
ot the girl, playing it to perfection. As to George Bancroft we
heartily agree with Mr. Ballin that he is a "find." His work in
the role of the ironworker places him in the front rank of character
actors. Others worthy of real praise are Wyndham Standing,
J. Webb Dillion, and the child, Georgette Bancroft. A screen story
that can be listed as a photo-dramatic triumph for all concerned . . .'a
genuine success from eiery angle. The Morning Telegraph, June 19,1911

Is a Big Picture

THE story is well told, the continuity being well established
at all times without a slip-up on the part of the director in
planting his points.
Although short in numbers the cast has been well selected.
"The Journey's End" is a big picture. . . It is a new departure
in film making and for the initial production along these lines is
commendable. Variety, June 24, 1921

Class AA — Exquisitely Staged Drama
Presented Without Subtitles

IT is needless to draw attention to the fact that when a moving
picture, and especially a serious drama, can be presented on the
screen intelligibly without the aid of subtitles, its technique must
>e well-nigh perfect. "The Journey's End" is just such a picture.
The story as presented stands out with cameo-like clearness. It is
exquisitely staged and contains a rare degree of spirituality, which
is due partly to Hugo Ballin's conception and development of an
absorbing theme, and partly to the delicately beautiful outline of
the character of the girl by Mabel Ballin. . . . The moral standard
is kept always on a high plane, causing the picture to bear a ierv
marked contrast to other productions. . . George Bancroft and
Wyndham Standing both do excellent work, . . and the child,
Georgette Bancroft is unusually clever.

Screen Opinions. June 27, 1921

WUSUAl PHOTOPLAY

UiMr-ibutrd by

== 1hr„ 1'ATHE EVXHANGE Inc =====

•lOfi*/ WILLIAM M. VOGEL FOREIGN

■ — 1U>-WIST FOKTV SIXTH ST S-EW YORK DISTRIBUTOR

GOD'S COUNTRY AND THE LAW" is a vigorous story
of primitive men and stout hearted, beautiful women— of red
blooded adventure, surprise and suspense, mystery and thrills,
staged in that great outdoor play ground of the gods--the North woods.

It is a gem of the genius of JAMES OLIVER GURWOOD.
A born thriller, it travels breathlessly along. It is studded with
smashing incident that keeps the suspense and anticipation on edge
until the unexpected climax smites you. Made in the heart of the
Maine woods, the greatest outdoor spot on the American continent,
it has a background in deep rich colors and splendid hues that
breathes the breath of life into it.

An Independent Production ^^h^

ames

Oliv

\ND THE LAW'

v dependent exchanges have already closed:

For Ohio
All. SELZMCK PRODUCTIONS
Cleveland, O.

n n, Oregon, Idaho, Montana, Colorndo
J v'tah, Wyoming;, New Mexico
y!ARROW PHOTOPLAYS CO.
Denver, Colo.

New England States
(DEPENDENT FILMS CO.
Boaton, Mas*.

ansa* and Western Missouri
BlBNIX FILM CORPORATION
Kanana City

a» rn Pennsylvania, So. New Jersey
ROYAL PICTURES, Inc.
Philadelphia, Pa.

Michigan

STRAND FEATURES
Detroit, Mich.

California, Arizona, Nevada
PROGRESS FEATURES
Snn Francisco

Iowa and Nebraska
IEELCRAFT FILM SERVICE
Davenport, In.

W, l'enna. and W. Virginia
COLUMBIA FILM SERVICE
Pittsburg, Pa.

ta. No and So. Dakota, Wisconsin
BENJAMIN FRIEDMAN
Minneapolis

United Kingdom
1NTEHOCEAN FILM CORP

urw

18 EXHIBITORS HERALD July 23, 1921

The Call of the North!

ND a clarion call it is that this splendid, vigorous story
of the North woods sends out from the screen.

"God's Country and the Law" has been made in the bold,
broad strokes of that master-craftsman — JAMES OLIVER
CURWOOD. The magic of the motion picture turns the warm
and glowing pages of this masterly story into a pulsing, living
drama, whose sheer charm and realism carries one away to that
vast country "up there"

It is the call of the North — and everybody answers it.

\Disiribuied b

ARROW FILM CORP

W.E. SHALLENBERGER.PRES.

220 WEST, 42nd ST.— NEW YOR*

July 23, 1921

EXHIBITORS HERALD

'"V

(-DirecieJ hy

Sidney Olcott

GENE EM MICK

of Progress Features,
San Francisco, Says:

"God's Country and the Law"
will be given a first run here
in 'Frisco.

"We have placed all of the
Curwood series in every key
point outside of 'Frisco.

"The Turner and Dahnken
circuit has signed for all the
Curwood productions.

A PINE TREE PICTURES

PRODUCTION

CHARLES M.SEAY. MANAGING DIRECTOR

EXHIBITORS HERALD

July 23, 1921

Big! Important! Watch for It!

Ready in a few days — FRANCHISE — with catalogue
of First National's forthcoming releases! Also complete
record of all First National Attractions.

FIRST NATIONAL

"COURAGE"

A Sydney A. Franklin Production

A drama of unusual strength which shows what a
woman can do for love; Presented by Albert A. Kaufman
and adapted from Albert Soutar's book of the same title.

"GYPSY BLOOD"

With the incomparable star

Pola Negri

A stirring love tale of old Spain based on the original
French version of Prosper Merimee's "Carmen" — A mighty
marvel of the screen with multitudes of players.

MARSHALL NEILAN

presents

Randall Parrish's

"BOB HAMPTON OF PLACER"

Scenario by Marion Fairfax

Tremendous scenes; stupendous photographic effects;
hordes of Blackfeet, Sioux and Crow Indians and a regi-
ment of U. S. Cavalry in addition to a big star cast; Pho-
tographed by Jacques Bizeul & David Kesson; Art
Director Ben Carre.

KATHERINE MacDONALD

"Trust Your Wife"

The story of a wise wife in a city of folly; Presented
by the Katherine MacDonald Pictures Corporation, B. P.
Schulberg, president; a screen story by J. A. Barry and
Gerald C. Duffy; Based on the stage play "Conscience"
by H. S. Sheldon; Directed by J. A. Barry.

CONSTANCE TALMADGE

essons

in L

ove

A sparkling comedy drama adapted from Douglas
Murray's play, "The Man from Toronto;" A Chet Withey
production; Photographed by Oliver T. Marsh; Tech.
Director, Willard M. Reineck.

CURRENT RELEASES

"THE SKY PILOT"

Directed by King Vidor

From Ralph Connor's novel of the great Northwest
where men are big and life looms large in the open spaces;
Presented by Catherine Curtis and produced by the Cath-
rine Curtis Corporation.

ANITA STEWART

the inimitable star in

"Playthings of Destiny"

A fascinating love romance and the strange pranks
Fate played on one girl; Presented by LOUIS B. MAYER
and made by the Anita Stewart Productions, Inc.; Story by
Jane Murfin and Larry Trimble; Directed by Edwin
Carewe; Scenario by Anthony Paul Kelly.

JACKIE COOGAN

"The Kid," in

"PECK'S BAD BOY"

(1921 Model)
Sub-titles by Irvin S. Co bb

A picture that is proving a veritable cleanup. It is
the one best bet for putting a Jinx on any hot weather
slump. Full of joy and breezy laughter — a Gloom chaser.
Presented by Irving Lesser; By arrangement with Warner
Bros. Written and directed by Sam Wood.

NORMA TALMADGE

"The Passion Flower"

The powerful emotional actress in one of her most
stirring roles; Adapted for the screen by Mary Murillo
and Herbert Brenon from the famous play of old Spain
by Jacinto Benavente; Presented by Joseph M. Schenck
and produced under the personal direction of HERBERT
BRENON; Photographed by Roy Hunt; Tech. Director
Willard M. Reineck.

Mr. and Mrs. CARTER DE HAVEN

The Girl in the Taxi1

A riotous comedy hit taken from the famous stage
success by Stanislaus Strange; Presented by Carter De
Haven and Directed by Lloyd Ingraham.

FIRST NATIONAL ATTRACTIONS

MARTIN J. QUIGLEY

Publisher & Editor

• ISSUE OF *
July 23. 1921

Facing the Problems

By MARTIN J. QUIGLEY

A DEPLORABLE tendency in this and in
every other period of restricted attendance
is to be found in the plan of many exhibitors to
use pictures of lesser drawing power and
cheaper cost. Obviously, the exhibitor's motive
is merely to margin expenses within receipts —
which is a simple formula but sometimes a very
deceiving one in business.

Directly illuminating this situation is the
record of the stage theatre during various
periods of comparative depression. It is a well-
known fact that the really big stage attraction
and the accepted star of importance suffers very
little regardless of general conditions. This is
not a matter of speculation; it is a fact, demon-
strated by the record.

The career of practically every big star of
the stage theatre shows that his or her attrac-
tion power has gone on evenly — or nearly so —
regardless of conditions.

* * *

THERE is to be found in this an important
lesson for today. And the exhibitor who de-
sires to act on the obvious moral of the lesson
is in a very fortunate position. Probably during
no Summer period since the inception of the
business has there been available such a large
number of big attractions of demonstrated box
office value. Another important fact in this con-
nection is that the distributor, mindful of the
existing conditions, may be relied upon to
accept terms of rental contract that make the
opportunity doubly attractive.

An outstanding phenomenon of current
conditions is that the bigger houses which are
committed to a policy of the best attractions
are doing a volume of business that is not sen-
sationally below normal. The houses that have
been most seriously affected are those which
usually offer cheaper entertainment and are
continuing to do so.

It seems an uncommonly plain piece of logic
to say that under the disadvantages of the
warm weather and the competition of all forms
of outdoor amusement the attractions of the
theatre must be strengthened. Yet this is far

from the generally accepted policy. On the con-
trary, there is evidence on all sides to indicate
that the dominating motive of a vast number
of theatre owners at this time is to cheapen
and curtail their programs.

It appears to us that the only hope of mas-
tering the opposition of existing conditions is to

strens^hen and

augment theatre attractions.
An alternative is the closed theatre which re-
mains always as an extremely dangerous pro-
cedure. There is a great element of habit in
theatre-going and in most instances it would be
found that a loss on operations during the Sum-
mer would not be nearly so large a deficit as
that which would be encountered in rebuilding
in Fall the theatre-going habit.

* * *

T T may be a matter of surprise to many to be
-■•informed that under the conditions of today —
which may be accepted as none too favorable
for any type of indoor amusement — at-
tendance records are being broken. Little in-
vestigation is necessary to reveal the cause of
the record-breaking. In every instance the rea-
son is the presentation of a really big attraction.
The explanation is simply enough : The really
big attraction — and there are many of them
available to exhibitors at this time — has a draw-
ing power sufficiently great to meet and master
conditions no matter how unfavorable they
may be.

It is a surprising fact that exhibitors gen-
erally who will readily agree that they cannot
forecast accurately how big an attendance will
be attracted by a picture under the most favor-
able circumstances assume the position that they
can foretell almost definitely how small their
attendance will be at this time. And having
established this figure in their minds they pro-
ceed to buy pictures at a price warranted by the
meagre patronage they expect.

In following this procedure they frequently
materialize a condition of smaller attendance
which is a product of their policy and not a
natural outcome of the situation.

theatre

EXHIBITORS HERALD

July 23, 1921

.MARTIN J. QUIGLEY
PUBLISHER. ZP EDITOR

Published every Wednesday by Martin J.
Quigley.

Editorial nnd Executive Offices: 417 South
Denrhorn street, Chicago, Illinois. (Tele-
phone: Hiirrison 024.S-9^41». )

New York Office: I47<! Drondwny. (Tele-
phone: Dryunt .1111.)

Los Aneclci Office: \V\T1 Hollywood Blvd.
(Telephone: 577-45©)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United Stntes nnd Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII

July 23, 1921

No. 4

The spectacle of Dr. Wilbur F.
Crafts, head of the International Re-
form Bureau, seeking to have one
Jack Dempsey arrested for an as-
sault upon the person of one Georges
Carpentier is of interest to the mo-
tion picture industry alongside of
the attempts that have been made to
get Dr. Crafts to look upon the
motion picture in a rational and
reasonable light.

To chronicle the fact of the asso-
ciation of an individual with the mo-
tion picture industry for a period of
twenty-five years is a unique ex-
perience for a publication in this
youthful field. The person who en-
joys this distinction is Mr. Charles
Urban who has been identified with
motion pictures since their earliest
beginnings in a commercial way.
The career of Mr. Urban in motion

pictures adds an additional touch of
unusualness to the event. Through-
out the period of his association with
motion pictures Mr. Urban has been
identified with the educational and
instructive type of picture,.a branch
of the industry which is commonly
agreed to be of singular importance
and one the promotion of which has
required that fine type of sincerity
and aggressiveness which Mr. Ur-
ban has lavished upon his work.
$ $ $

The experiment of the Capitol
theatre New York City, in present-
ing a program made up entirely of
short subjects has proved the suc-
cess that the novelty and variety of
the plan forecasted. The novelty of
the short subject program together
with its essential appropriateness for
Summer recommends it as an ex-
periment that may be safely under-
taken by theatres everywhere re-
gardless of location or size.

* * *

The frequently repeated predic-
tion that the coming season will see
a scarcity of pictures, especially
those of great drawing power, is be-
coming rapidly substantiated. Al-
ready a decided feeling of uneasiness
is being manifested by buyers.
Added to the difficulties of the situa-
tion that have been created by the
marked decrease in production is the
agreed fact that current conditions,
to be mastered, call for pictures of
real entertainment value.

* * *

The revival of "Cabiria" recently
in Xew York has been of decided
interest, particularly to those who,
having viewed it six or eight years
.ago, have insisted that it is the greatest
picture ever made.

IN THIS ISSUE

\ \ .\\ s OF THE W EEK
National Mow mcnl A Kill UN I Ilii y-

HkIm Sarins '* Fiiifriii 21*

Methodists Launch Movement for
National Bloc Laws 211

Exhibitors of \ v\\ JcrNcy Ormiiii/c

I noVr One Banner 2T>

1 adependenl Producers and in*t rli>-

II t 11 tn I * rn f I S 1 11 mln rd i on I met _ •

Majority of Exhibitors Oppose niuii

Tariff on Korelun l-'l I in a 27

Capitol Program of short h <■ i» <

krousea Wide Interest 2\i

i . v Considers Increase in rnm-i

I'oMt \\ clulil l imit :io

Boston, Hd* Exhibitor Wins Cam-
pa lie m \ u» i as i Reformers 8 1

\rtliur J. %.brams Named President

of Synchronised M ii^ir Co itd

Pennsj I * a nla E \ htbltora Tesl "BKuslc

Tux" In I . S. < oiirtN 30

DEPARTMENTS

MEonej Mnkliiu IiIimin 'Ml

Exhibitors kdvertlnlnaj :t7

Reviews 47

Letters from Readers 58

Toplea of tin- Day r»s

wh.-it tin- Picture nhi for Mr r>i>

T online the Bovta mi

Theatre Equipment H7

Chleusjo Trade Events.., 7t>

Gnlde to t orrent Pictures 711

Re -Takes

J. R. M.

The trouble with these "20 degrees
cooler ins'de" theatres is you can't take
the coolness with you when you go out.

And you can't go from one to another
all day. You run outa theatres.

Some places the cashier gives you an
icy stare that lasts you all day. But it
doesn't cool you off any.

Bum History

It appears we're all "wet" on the his-
tory we learned in the old red school
house. A couple of pro-Englishmen have
written "revised" histories and now
we're told the Boston Tea Party was a
gang of rough necks out for a good
time: Paul Revere was just galloping
around the country on a joy ride; the
War of 1812 wasn't a war atall, just a
water carnival at which somebody threw
something at somebody and the party
got rough. The English didn't have any-
thing to do with it, it appears. What
do you know about that?

How They Get 'em

Rip Van Winkle strolled into town
after his twenty years sleep and dropped
into the first picture theatre he came to.
As he emerged he remarked. "That's the
finest picture I ever saw," and forthwith
the producer of the five-reeler had a lot
of twenty-four sheets struck off giving
Rip's testimonial.

The Silverware's Guaranteed

In New York they're giving salt
shakers and silver spoons away to pa-
trons of a vaudeville house. Probably
on the theory that if they don't like the
show they can't kick on the silverware.
*

A lot of acts we've seen would go a
lot better with a little salt to freshen
them up.

The Dempsey-Carpentier fight is over
but Wilbur Crafts is still shadow box-
ing. Probably getting in trim for the
next bout.

Wilbur ought to go out to some coun-
try pond hole and talk to the other frogs
about the evils of fighting. The French
Frog didn't "get him" at all.

A'right Pete!

Marshall Neilan arises, deposes and
says:

What lemonade is to the country cir-
cus.

What orangeade is to the summer
park.

Georgeadc will be to the motion pic-
tures— after his titles in "The Lotus
Eater" are seen by the waiting world.
*

Beat Jack to It

Wallie Reid says Dempsey hasn't any-
•hin<r on him when it comes to draw-
in' the color I nc. Wallie carries a long
scar on his right hand from a punch he
gave a negro in "The Birth of a Nation"
and hasn't fought one since.

The hot weather affected those Jersey
ixhibs. The- said there was no room for
the spectacular play and mammoth pro-
ductions. And yet, and yet, these same
plays •.(•(in to be making lots of money.
*

These ARE Hard Times

Bill Brady has none back to acting.

July 23. 1921

EXHIBITORS HERALD

National Movement Against
Daylight Saving is Forecast

Resolution Adopted by Exhibitors at Atlantic City
May Result in Concerted Action to^Prevent
Adoption of Such Ordinances

Action which may lead to the launching of a national movement against
enactment of daylight saving laws was taken at the recent convention of
the Motion Picture Theatre Owners of New Jersey.

Although the exhibitors of the country have persistently opposed this
legislation, which has had the support of the chambers of commerce of
the country, the action taken at Atlantic City is the first organized effort
to abolish the laws now in force and to exert every effort to prevent further
legislation of this nature.

Requests Aid in Fighting Movement

In a resolution the exhibitors of Xew Jersey requested the Motion
Picture Theatre Owners of America to use its influence in preventing the
enactment of daylight saving ordinances and in seeking the repeal of laws
now in effect.

Methodists to Urge

National Blue Laws

(Special to Exhibitors Herald J

XASHvILLE. TEXX.. July 12.— The
Methodist Central Baptist crusade com-
mittee will present a petition to congress
this week asking for enactment of na-
tional Sunday blue laws prohibiting the
operation of theatres, trains and other
enterprises on the Sabbath, and excluding
Sunday newspapers from the mails, ac-
cording to Xoah \V. Cooper, chairman of
the committee.

Oppose Propaganda

Against Blue Laws

(Special to Exhibitors Herald)

XEW YORK, July 12.— The sixth
world's Christian Endeavor convention
has gone on record ;n favor of blue laws
and in opposition to propaganda against
such legislation.

Sales Organization

Urged by Gin z berg

(Special to Exhibitors Herald)

XEW YORK, July 12.— Organization
of a sales managers association was urged
by Henry Ginzberg, sales manager of
Educational, in a vaik before the Associ-
ated Motion Pict'ire Advertisers. Such an
organization, he said, would arouse
greater cooperation and would solve many
of the problems confronting the men in
this position.

Prefers July Closing
To Playing Cheap Films

/Special to Exhibitors Herald)

ELGIX, ILL., July 12.— The Rialto
theatre, recently opened here by the
Thielen circuit, has closed for the month
of July. In announcing this step, the
management stated that the heat com-
pelled showing cheaper pictures or clos-
ing, and that it preferred to close.

Censorship Still Up
In Washington, D. C.

(Special to Exhibitors Herald)

WASHIXGTOX, D. C, July 12.— Con-
trary to earlier reports stating that Sen-
ator Myers' bill creating censorship in the
District of Columbia had been automatic-
ally killed by action of the district com-
missioners the measure is still pending.

Finis Fox Addresses

Assistant Directors

Finis Fox was the speaker at the July
8 meeting of the Assistant Directors As-
soc at:on in Hollywood. It has been an-
nounced by the association that its an-
nual barn dance will be held at the Xa-
t. or.nl studio on the evening of July 30.

James Quirk Resigns

(Special to Exhibitors Herald)

XEW YORK, July 12.— James R.
Quirk, editor of Photoplay, has resigned
as chairman of the vigilance committee
of the Xational Association of the Mo-
tion Picture Industry. He will continue,
however, to aid the plans and purposes of
the committee through his magazine.

Injury Kills Ritchie

(Special to Exhibitors Herald)

LOS AXGELES. July 12.— William
(Billy) Ritchie, motion picture comedian
died last week as a result of injuries re-
ceived two years ago when he was at-
tacked by ostriches. He was 42 years of
age.

Opposition of theatre men to the day-
light saving plan is based on the fact
that ihey are deprived of one hour of
exhibition time each day, which has re-
sulted in great loss of revenue.

St. Louis Defeats Plan

Daylight saving is now in effect in
Xc-w \ ork. Chicago and other large
cities, as well as in smaller communities.
Despite the protests of the theatre men
and labor, these laws were enacted at
the behest of members of commercial
clubs. The exhibitors of St. Louis, how-
ever, have been fortunate in twice de-
feating a daylight saving ordinance.

It is believed that if the national or-
ganization will give the exhibitors of the
country both financial and moral sup-
port, it will be possible to effectually tight
the daylight saving movement.

The national league has been successful
in combating censorship and other detri-
mental legislation in thirty odd states.
With its cooperation in the daylight sav-
ing fight, the same degree of success un-
doubtedly will be met with.

May Bjcome Menacing

While the sentiment for daylight sav-
ing has not as yet become general enough
to threaten the operation of theatres dur-

Hot Weather Is
The Acid Test

What kind of a manager are you?

Do you rely on the picture and
the orchestra to draw your crowds,
or do you make every possible ef-
fort to get business regardless of
weather?

On the first page of the "Theatre
Equipment" department of next
weik's issue of "Exhibitors Herald"
will appear the story of how a
"fighting" manager in Michigan
whipped the weather man when the
mercury stood at 100 degrees. It
took a home-made invention to do
it. Put he did it!

ing the summer, it is possible that it will
become as menacing as other movements
unless some concerted action is taken.

Foreseeing this situation prompted the
step taken by the Xew Jersey exhibitors.
Xational officials have announced no
plans for complying with the request of
the Xew Jersey league. They have indi-
cated, however, that the M. P. T. O. A.
will give full cooperation whenever and
wherever needed.

Patrons Rush From
New York Theatre
During Fire Scare

(Special to Exhibitors Herald)
XEW YORK, July 12— Four hundred
men, women and children made a hurried
exit from Rose Gordon's Venice theatre,
207 Park Row. when fire broke out in a
building abutting on the playhouse.
Manager Michael Marrio and Policeman
Philip O'Leary prevented a panic by
shouting warnings to the audience.

Take Dr. Oberholtzer
Off Censorship Payroll

(Special to Exhibitors Herald)

HARRISBURG. PA., July 12.— It is
understood that Dr. Ellis Paxton Ober-
holtzer, formerly secretary of the state
censorate and more recently a director on
the board, has been cut from the payroll
by Auditor General Samuel S. Lewis,
who holds that the position is not a con-
tingent one and as a result cannot be paid
from a contingent fund.

What action Governor Sproul will take
is not known. Dr. Oberholtzer has been
the center of attack from various sources
for many months.

Cosmopolitan Studios

Are Busiest in East

(Special to Exhibitors Herald)

XEW YORK, July 12.— The studios
of Cosmopolitan Productions are the
busiest production center in the East at
the present time.

Has London Contract

(Special to Exhibitors Herald)

XEW YORK, July 12.— Harry Reich-
enbach has contracted for the exploitation
in London of a big English production,
according to word received here.

EXHIBITORS HERALD

July 23, 1921

"Sabbath Made for Man, Not
Man for Sabbath' '

Says LOS ANGELES EDITOR

"The Los Angeles Record" Publishes Editorial Denouncing Those
Who Are' Seeking to Close the Motion Picture Theatre on Sunday

FOR months "Exhibitors Herald" has published articles of a nature
which would give theatre men some foundation upon which to work
in planning their campaigns against intolerant interference with their

business.

In continuing this policy of benefiting the exhibitor in every way
possible in his fight against the reform movement the following editorial
from "The Los Angeles Record" is reprinted. Although the editorial in
its entirety may not coincide with the ideas of some theatre men, there are
many points of merit which may be used effectually.

THE editorial was published under the
caption : "Sabbath Made for Man, Not
Man for Sabbath." It reads:

"In a recent sermon advocating the im-
mediate closure of the Sunday movies a
Western pastor told of being in a bank on
Monday morning and of there seeing a
movie theatre manager bring in $5,000 for
deposit. In the eyes of the preacher this
$5,000 Sunday collection loomed big. It
was a lot of money, and a real argument
why the theatres should be closed that the
church might have a chance.

* * *

"Most of this Sabbatarian shrieking is
of the same sort; facing empty pews, hav-
ing lost the power of faith, having slight
hold upon the people; refusing to follow
the Christ out into the highways and by-
ways to minister to the lost ; preferring
rather to abide in the temple and pass the
hat. Doing these things, and not doing the
Christian things that should have been done
in the name of the Master many preachers,
not ministers mark you, are whole heart-

edly in favor of this forcing the church
down the public's gullet by law.

"Any church that cannot compete
with the devil without calling in Con-
gress is too dead to bother about.
"What peeves those who still have some
faith and reverence for the Christ gospel
is that these professional busybodies, these
ministerial weak sisters, seeking a clutch
on the public by legislative enactment, go
forth on their profit-seeking mission loudly
proclaiming their goodness, the Christian-
ity of their cause, and the sinfulness of all
activities that do not minister to their profit
on the first day of the week.

* * *

"Any sincere student of the gospel knows
that all this Sabbatarian fuss is anti-Chris-
tion, un-Christlike and opposed to the very
fundamentals of Christ's doctrine.

"No one need guess about this: Jesus
went on record on this matter as emphat-
ically as he did on any question and over
and over again he scored the professional
creedarians who were bound in the rites
and formal laws of the synagogue, who in-

sisted mightily on exact Sabbath observ-
ance, but who knew nothing of the gospel
of service.

"Going through the wheat field on the
Sabbath, Jesus broke off the grain and gave
<■? n?s hungry followers and when the
Pharisees complained, he laid down the
truth that man was not made for the Sab-
bath.

"Always seeking some cause to criticise
these ancient Sabbatarians trailed Jesus on
his healing missions and again and again
shrieked their virtuous protest when he
healed on the Sabbath. A fractured leg
on a suffering child was nothing to them
compared to a fractured temple rite

* * *

"The modern professional Sabbatarian re-
formers would be quite at home if Jesus
came to earth today; they would be trail-
ing along and yelping every time Christ
l';tec* hanc* m blessm& on some poor
Mary and they would call the police as
quickly as did their Rabbinical forebears
should Christ follow the plain people to
the movies, to the parks, to their feasts and
dances and weddings.

"History does not indicate that Christ
ever went to. church except once, when he
went and drove the money changers out of
the temple. Nor did he ever pass the col-
lection plate; instead he fed the multitude
in the desert and he didn't have to petition
congress to get a crowd.

"When modern preachers get the true
Christ doctrine in their hearts, and devote
their lives to service rather than to politics,
to helping rather than to orating, they will
not lack for audience, for followers or for
respect.

* » *

"Thou shalt love the Lord thy God with
all ( thy soul and with all thy mind.

"Thou shalt love thy neighbor as thy-
self; on these two commandments hang all
the law and the prophets.

"That is Christ's analysis of Christianity,
and in His judgment that was about all
that counted. Observing the average re-
former and his entire lack of love for any-
thing but his own sweet pleasure, one is
puzzled to know who is a Christian these
days.

"If you want to know what Jesus thought
of Sabbatarians, of pharisees in general,
of all the pietarians who delight in words,
in laws, in lip service and in the rigorous,
exact, ethical code, for their neighbors,
take down the Bible from the dusty shelf
and read Matthew XXIII, all of it.

" 'Woe unto you, scribes and Pharisees,
hypocrites, for ye compass sea and land
to make one proselyte; and when he is
made ye make him twofold more the child
of hell than yourselves.' "

Shallenberger Returns
East From Convention

Dr. W. E. Shallenberger, president of
Arrow Film Corporation, has returned
to New York from the Motion Picture
Theatre Owners convention at Minne-
apolis. Ben Wilson, Ann Little and
Eddie Lyons, who were members of Dr.
Shallenberger's party at the convention,
bade him adieu at Minneapolis and
started in the opposite direction for Los
Angeles, where they will resume produc-
tion work for Arrow's fall program.

Press Lauds Goldwyn
Film "The Old Nest"

(Special to Exhibitors Herald)

NEW YORK, July 12.— New York
newspapers published laudatory reviews
on Goldwyn's production of Rupert
Hughes' story, "The Old Nest." The
picture was given a pre-release showing
at the Astor, a dramatic house.

CONFIDENCE

(An essay on optimism which has been forwarded to the theatre men
of Michigan by the Michigan Motion Picture Exhibitors
Association to discourage talk of depression
and hard times.)

Confidence is a peculiar combination of hope and anxiety blend-
ing together. As hope increases, anxiety decreases, and when anxiety
has diminished to the vanishing point, as a result of hope indefinitely
increased, confidence results.

"Faith without work is dead." Likewise hope without work is
useless.

Confidence in yourself, your business, your fellowmen, your
town, your community, your Organization, and your future, followed
by vigorous and aggressive work is a stimulant that will sustain busi-
ness now and in the future.

As long as more people are talking pessimism and spreading
gloom than are talking optimism and radiating sunshine, firm con-
ditions in business cannot prevail.

It makes no difference how discouraged you may feel, it isn't
going to help to tell your friends about it. In fact, the telling will
leave you and them in a weaker position to carry on.

The worst shock of the recent slump is over. Your job is to
keep on plugging your hardest during the summer, and thus get in
line to participate in the results that are bound to accrue soon.

Let your message at all times be one of optimism and confidence.

July 23, 1921

EXHIBITORS HERALD

Independents Draft

Standard'Contract

Federal Legislation Sought
by Newly Organized
Association

(Special to Exhibitors Herald)
NEW YORK, July 12. — A standard
form of contract is being drafted for
use by every member of the recently
organized Independent Producers and
Distributors Association.

To Adjust Percentages
The committee handling contracts also
will work out an equitable adjustment
of territorial percentages and a division
of state right territories based upon
geographical location and railroad trans-
portation.

Immediate action will be taken to lay
before congress a measure making it a
federal offense for any person, firm or
corporation to ship from one state into
another any positve or negative film, the
title of which is not held by the person
so transporting.

Rap Obscene Pictures

This bill also will make it a federal
penal offense to advertise in any publica-
tion distributed through the mails matter
concerning any motion picture the title
of which is not held by the person so
advertising, or to advertise in such pub-
lication untrue statements or matter
dealing with obscene or immoral pictures.

Better Quality Needed
To Meet Conditions, In
Opinion of Al Christie

(.Special to Exhibitors Herald)

NEW YORK, July 12.— A better qual-
ity of pictures are needed to meet pres-
ent day conditions, in the opinion of Al
Christie, who was .a guest at the recent
meeting of the Associated Motion Pic-
ture Advertisers. The producer declared
that the directors and actors are cooperat-
ing in an effort to attain these better re-
sults.

Another speaker was Henry Ginsberg,
sales manager of Educational, who fore-
cast a business revival this fall. Both
Christie and Ginsberg were introduced by
J. W. O'Mahoney, director of advertising
and publicity for Educational.

Lieutenant Commander Wellshawks,
who is a member of the A. M. P. A., con-
veyed the navy's gratitude for the associa-
tion's cooperation in the recent exhibition
of navv films.

All Playhouses at

Oil City Are Closed

(Special to Exhibitors Herald)

OIL CITY, PA., July 12.— For the first
time in sixteen years this city is without
a theatre. The four houses here have
been closed indefinitely. Managers an-
nounced they would open the houses as
soon as business became normal again.

Prior to closing the musicians accepted
a decrease of 15 per cent in their salaries.
The operators, however, refused to take
a cut.

Expect Arrival of

Print by August 15

(Special to Exhibitors Herald)
NEW YORK, July 12.— The first print
of Erich Von Stroheim's "Foolish
Wives" is expected at the home office of
Universal by August 15.

Exhibitors of New Jersey
Organize Under One Banner

Convention Acts to Eliminate Carnivals, Music Tax,
and Percentage Booking — Oppose Tariff
on Foreign Productions

CSpecial to Exhibitors Herald)
ATLANTIC CITY, July 12.— Exhibitors of New Jersey have ma-
terially strengthened their position by organizing one state unit of the
Motion Picture Theatre Owners of America.

This action taken at the convention here last week
has brought scores of theatre men into the Motion
Picture Theatre Owners of New Jersey, these exhibi-
tors having been formerly members of the Eastern
Pennsylvania, Southern New Jersey and Delaware
organization.

Convention Most Enthusiastic Ever Held
Through the consolidation it is believed that the
exhibitors of the state will be in a position to solve
with a greater degree of success the many problems
facing them. The merger will be effected with little
or no difficulty.

Last week's convention was the most enthusiastic
and productive ever held in this state. Many of the
prominent men in the industry attended the sessions
and the banquet. President Sydney S. Cohen, of the
John t. CoUms M p T q A ^ and Senator James J. Walker, general
counsel, were given a rousing reception on the floor of the convention.

The resolutions adopted reveal the present trend of exhibitor activity.
Among the most important of these are :

Action to bar carnivals from the
state.

Opposition to daylight saving.
Opposition to musix tax.
Protest against tariff on foreign
films.

Expression of confidence in M. P. T.
O. A., and its officials.

Condemn producers of objectionable
pictures.

Establish press department.

The decison to create a press bureau
is one of the most significant steps yet
taken by any state organization. Its pur-
pose is to keep the people of the state
in touch with the diversified activities of
the theatre man and his organization.
Members were requested also to carry
this line in all their advertising: "This
theatre is a member of the Motion Pic-
ture Theatre Owners of New Jersey."

Woodhall Elected President

At the election of officers R. T. Wood-
hall was named to succeed John T. Col-
lins of Rutherford. Other executives
elected follow:

Vice President — Hugh Otis.

Second Vice President — Charles Hil-
dinger.

Third Vice President — Louis Rosen-
thal.

Fourth Vice President— W. C. Hunt.

Treasurer — George Gould.

Secretary — Sidney S. Samuelson.

Trustees — A. Bauenfriend, Ben Schin-
dler and Joe Seider.

Board of Directors — Herman Jans, J.
T. Collins, H. P. Nelson, David J. Hen-
nessy, Pete Adams, Joseph Stern, H.
Hecht, Al Fredericks, Harry Rockefel-
ler, Lew Pizon, A. B. Smith. S. B.
Clark, Walter Reade, J. B. Fox, Gold-
man L. Bollinger, Clarence Smith,
George Lederer, George Kirby, P. M.
Lewis and A. J. Rouner.

The mammoth banquet was held in
the Palais Royal of the Hotel Martin-
ique. Among the speakers were Mar-
cus Loew, President Cohen, Senator
Walker and Adolph Zukor.

Mr. Loew, in attacking those who
would interfere with the progress of the
industry, declared that the screens of all
his theatres were at the disposal of the
exhibitors in fighting this destructive ele-
ment.

Managers Guests of Fox at Fight

Branch managers for Fox Film Manufacturing Company are back at
their desks following their annual convention in New York. Their en-
thusiasm runs the gamut from business to prize fights. The latter for the
reason that they were the guests of the company at the ringside on July 2.

At the opening session at the Hotel No sooner had Mr. Fox made his an-
Commodore in New York the managers nouncement than Winfield R. Sheehan

were settling down to a day of strenuous
work when President William Fox an-
nounced that arrangements had been
made for every one in attendance to see
the Dempsey-Carpentier bout as guests
of the organization.

The announcement brought a round of
cheering from district and branch man-
agers and department chiefs.

general manager, stated that the Fox
party would not be compelled to fight
its way through the throngs in Jersey
City, but would make the trip on an es-
pecially chartered boat.

The Fox managers have returned to
their desks conversant with the latest
sales methods and incidentally with the
methods used by Dempsey in giving
Carpentier the K. O.

EXHIBITORS HERALD

July 23, 1921

"Go to Theatre" Movement a
Business Stimulant

By HAROLD F. IVENDT

(Director of Publicity and Advertising, Rivoli theatre, Toledo, O.)

Exhibitors Must Not Be Only Showmen, But Also Students If
They Expect to Fill Every Seat in Their Houses as in Past

IN these days of depression when the theatre is a matter of second
thought in the minds of people who have completed their daily tasks,
a theatre manager, ad writer, publicity man, or, in fact, anyone con-
nected with a place of amusement, must be not only a showman, but a
student.

The time has come in Toledo, as well as in practically every other city
in the country, when we can no longer just "put on a show" or even study
the program and exploit it to the limit and still expect to fill every seat
as we did last winter.

WHILE this globe of ours has been re-
volving about the last 120 circuits,
people's minds have come to witness a
change. This year it is not only the
hot weather. While we've all been
warned of the impending depression, few
until recently heeded. But now it's dif-
ferent. Backyards and front porches
have taken the place of the theatre. It's
cheaper for Dad and everyone con-
cerned.

Having thoroughly studied the rea-
sons for the present conditions, I de-
cided that it was no longer a matter of
merely "selling" our attractions, but
that the time was here when we have to
sell the idea of going to the theatre.

* * *

Therefore, I have concentrated all my
efforts along this line. For a month I
harped on the beautiful theatre which we
have. Then came a campaign on the
conveniences offered patrons. Hot
weather then set in with a vengeance.
We have beaches here that draw thou-
sands daily. They're all in search of a
cool spot. Then there are the parks,
golf links, race track, boats, summer re-
sorts nearby, ball park, picnic grounds
and hundred of other attractions which
all tend to enlarge the leak in box office
receipts.

So a very broad and far reaching cam-
paign was started on the Rivoli being the
coolest spot in Toledo. And we gave
positive proof of the why and wherefore.
Falling in line with the wave of price
cutting which is in effect over the nation,
admissions were reduced. This prompted
another campaign on the "go to the the-
atre movement."

Knowing that even the most popular
screen stars offered no wonderful in-
ducement to buy tickets, I tackled a pop-
ularity contest all my own. This got
some talk and renewed interest.

* ♦ *

This contest was hardly at a close
when the big national Moose convention
started here. It was announced that
about 75,000 delegates would be in the
city. These men and their wives were
in the city with plenty of money — at
least they were here to sec the sights. I
determined that we were going to enjoy
the patronage of some of these tran-
sients.

And I believe that my campaign
reached practically every Moose dele-
gate, and I know for a positive fact that
on many of the evenings during the
week of the convention we had as many
people in the theatre with uniforms of
the Moose as we had local people.

First I got out a post card. On one

side was a view of our beautiful foyer.
On the reverse side the card assumed all
the appearances of a card that had come
through the mails. There was the
name (Mr. Moose Delegate), the ad-
dress (Hotel) and then a message (con-
cerning the fact that it would be a seri-
ous mistake to miss seeing this beautiful
theatre while in Toledo.)

The next question was to get these
cards in the hands of the delegates. One
entire day was spent in visiting all the
leading hotels in the city. Twenty-two
were on the list. A few passes were
enough to encourage the clerk to place a
card in the key and mail box of each
and every guest. How could they miss
getting them? Ten thousand cards
were put out in this manner. Then boys
were engaged to pass out more of these
cards to every Moose in uniform (all at
least who wore badges) on the streets.
* * *

The front of the theatre was decorated
with flags and the colors and emblems of
the order. It was the official amusement
place of the order. A trailer was run,
welcoming the delegates. All our news-
paper ads were headed "Howdy, Pap f
(The Rivoli was the only theatre going
in for any of these stunts.)

Then to top it all off, I arranged to
have as guests of the theatre on the
opening night of the convention, the
Mooseheart Boys Band of sixty pieces.
The leader advised us that he would be
glad to have the band offer a few selec-
tions at the evening performance. (This
was exactly what I was hoping for.) So
again we scored and did a corking busi-
ness to start the ball a-rolling.

And so, week in and week out, I am
hammering at the idea of going to the
theatre. Not to see any special attrac-
tion. (Of course we continue doing the
regular advertising on our program).
And I am safe in saying that this is the
very stimulant that we all need. Any
exhibitor will do well to take a fling at
it and see.

Wallace Reid Returns

Wallace R-id, Paramount star, left Chi-
cago Monday evening for Los Angeles,
after two months' work at the Famous
Players-Lasky Long Island plant. He
stated Lasky had split up all Eastern
companies between London and Los An-
geles and that no one was working in
New York. Despite the hot weather, Mr.
Reid had put on weight while in the East,
and he tipped the Sherman hotel scales at
208 pounds.

HARROLD F. WENDT
Director of advertising and publicity at the
Rivoli theatre, Toledo, O.

Lieut. Anderson, Well
Known Manager, Dies
at Washington Home

(Special to Exhibitors Herald)

WASHINGTON, D. C, July 12.—
Lieut. James P. "Jim" Anderson died
recently at his home here. Lieut. Ander-
son was one of the most widely-known
film men in the country. He had been
associated with Associated First National
since its inception, having been manager
of the local exchange at the time of his
death.

Public Requests Chief
To Kill New Tax Law

(Special to Exhibitors Herald)

BRIDGEPORT, CONN.— People of
Connecticut are signing cards requesting
Governor Lake to use his influence in
killing the bill calling for an extra 5 per
cent tax on admissions and other assess-
ments that go to make motion picture
theatre admissions higher.

Hammons to Preside

At Chicago Meeting

(Special to Exhibitors Herald)

NEW YORK, July 12.— Earl W. Ham-
mons, president of Educational, will pre-
side at the convention of the company's
exchange managers opening in Chicago
on July 18.

Levey at Congress

Harry Levey, president of National
Non-Theatrical Motion Pictures, Inc., has
been at the Congress hotel, Chicago, with
a retinue of assistants. Mr. Levey has
the exclusive sale rights to the Actograph
camera, a combination camera and pro-
jector, for use in schools, churches and
the home. He expects to be in Chicago
several weeks.

July 23, 1921

EXHIBITORS HERALD

M ajority of Exhibitors Oppose
High Tariff on Foreign Films

Survey Is Made by
First National to
Ascertain Attitude
Of Theatre Men
On This Question

(In the accompanying box arc the percent-
ages compiled from answers to ques-
tionnaires forwarded to both
large and small exhibit-
ors throughout the
country.)

ASSOCIATED FIRST NATIONAL
has just completed its survey of the
exhibitorial field to ascertain the attitude
of the theatre men on the foreign film situ-
ation. Eight questions were laid before the
exhibitors, the two principal ones being on
the protective tariff and the retaliatory em-
bargo against Germany.

Some of the reasons advanced by the
opponents of a high tariff in response to
the question "Are you in favor of a high
tariff on the importation of foreign films?"
follow :

"No. Because it will help to better pro-
ductions here." Comet, St. Louis, Mo. —
THOMAS JAMB.

."No. Exhibitors the country over would
agree, I think, that some of our best stars
will have to take less compensation for
their services. Good foreign films will
help." Howard, Alexandria, Minn. — H. J.
LONGAKER.

"No. We need good pictures, no matter
who makes them." Columbia, Columbia,
Mo— WILLIAM R. KARSTETER.

"/ am against the high tariff because I
believe good, clean competition would spur
on our producers to better and bigger ef-
forts." Rialto, Hamilton, O.—JOHN S.
SCHWALM.

"No. Because it protects those in this
country who wish to make a cheaper class
of productions." Liberty, Albany, Ga. —
GORTATOWSKY BROTHERS.

"A high tariff on foreign pictures would
result in the same action being taken
against American-made pictures in other
countries." Beilairc, O. — SPRAGG
AMUSEMENT COMPANY.

"No. After playing 'Passion' am against
anything that tends to discourage importa-
tion of foreign pictures." Strand Theatre,
Emporia, Kan.— H. A. McCLURE.

No. I believe we slwuld have the bene-
fit of any merit or new ideas which an ex-
ceptionally good foreign film may possess."
—Gem, Minden, Ncb.—O. W. PERSONS.

"Am not in favor of the tariff. If they
have something that is really right, don't
think it should be kept out." Battle Creek,
Mich.— W. S. BL'TTERFIELD.

"Would not be needed as policy of pro-
tection."— T. & D., Berkeley, Cal. — C. F.
MONTGOMERY.

"Against high tariff. It would only lower
the quality of American films." — Wildey,
Edwardsville, 111.— J. A. SIEPKER.

"No. Low tariff might cause our stars
to work cheaper." Star, Warrensburg , Mo.,
T. C. GOODNIGHT.

"No. I am in favor of free trade." —
Strand. Livingston, Mont.— E. P. WHITE.

"Music and art should never be excluded

FOREIGN FILM SURVEY SHOWS—

That 60 per cent of the exhibitors queried oppose a high tariff on foreign
films;

That 31 per cent favor a high tariff, with 9 per cent noncommittal;

That 70 per cent favor an embargo against German pictures because of
Germany's limitation on importations;

That 15 per cent oppose this embargo, with 15 per cent answering equi-
vocally;

•

That 86 per cent do not believe there is any danger in a foreign film
invasion;

That 6 per cent believe a danger exists, with the remaining 8 per cent
taking a middle road;

That 70 per cent believe that foreign productions would have to possess
extraordinary merit to win over American pictures;

That 10 per cent view the situation with alarm, with the remaining 20 per
cent not replying, or answering equivocally;

That 80 per cent agree that a European picture would have to possess
extraordinary merit to induce them to back it rather than a good American
production;

That 7 per cent takes the opposite view, with the remainder being non-
committal.

by a tariff wall." — Princess, Whiting, Ind.
—J. C. BENNETT.

"A picture of merit will come in regard-
less of tariff and we will pav the bill."
Liberty, Marysvile, Kan.— O. R. ZUMM.

"/ am not in favor of a high tariff. I
think that the government is getting enough
out of this industry as it is, and this would
simply make any foreign pictures that the
exhibitor was to get that much higher."
Bright's Star, Preston, Minn. — R. C.
BRIGHT.

"No. The whole theory of 'protection'
belongs to the past and is only advocated
by selfish hogs who are anxious to build a
wall around the country in order that they
may force the American people to pay any
price they wish to charge, or else go with-
out." Academy. Northampton, Mass. —
FRANCIS POWELL.

"No. For the reason that it would even-
tually -work against the export of American-
made films." Bluff ton, Ind.— FT. WAYNE
GAIETY THEATRE COMPANY, INC.

industry." Royal, El Dorado, Kan. — H. G.
RAMSEY.

"Yes, we have too many here now — some
good, some bad." Ellsworth, Kansas City,
Mo— E. T. BURGAN.

"Yes, they can work for nothing and eat
themselves." Liberty, Spalding, Neb. — F. J.
O'HARA.

"I believe in a protective tariff for any
American industry that needs protection
from cheap foreign labor." — Rialto and
Boulevard. Detroit, Mich.— JAMES C. RIT-
TER.

"Place it so high that they will stay out."
Windsor. Chicago, Ill.—H. C. MILLER.

"Yes, because I am a Republican and be-
lieve in high tariff." — Rex and Park, Gal-
lup, N. M.— JACK GARRETT.

"Play fifty-fifty. Tit for tat."— Photo-
play, Adams, Mass.— HARRY E. HAFF.

Favor High Tariff

Advocate Embargo

"Yes, let's run American films." — Circle,
Ottumwa, la.— DWIGHT B. BAKER.

"Just take one look at the American
farmers today. They were not protected."
Princess, Ames, la.— JOE GERBRACHT.

"Yes, stick on a tariff. It won't hurt ex-
ceptional films and we can forget about the
average." Majestic, Belleville, Kan. — S. H.
BLAIR.

"By all means place a tariff, as the cost
of production is so low that they can under-
bid us on the same productions." — Queen,
Hcndcrsonville, N. C.—C. B. GLENN.

"I am in favor of keeping them out of
the country. They are not what our peo-
ple want, so why try to get by with such
stuff?" Zimm, Winfield, Kan. — I. S.
CAMPBELL.

"Favor a high tariff. Protect Avierican

Some of the reasons given for wishing
an embargo on German films in answer to
the query "Should German films be subject
to the same treatment here as American
films receive in Germany?" are:

"/ should say 'Do unto others as they
do unto you.'" — Ludeke, St. Peter, Minn.
—H. J. LUDEKE.

"Treat Germanv like Germanv treats us."
Lyric, Lexington,' N. C— H. VARNER.

"Think turn about is fair play." Grand,
Staples, Minn.—R. C. WILSON.

"Yes, embargo all of them." — Opera
House, Greensboro, Ala. — A. C. EVANS.

"Yes, absolutely. We don't need theirs
half as much as they need ours." Strand,
Crcston, Ia.—ELLER METZGER.

"I think so. They should not ask more
than they are willing to give." — Princess,
Plainfield, Ind.— JAMES J. JONES.

"We should think so. Let's go." — Ark,
Delphi, Ind.— J. M. & B. B. GARDNER.

(Continued on page 66)

EXHIBITORS HER A L D

July 23, 1921

Rex Ingram, the Metro director, re-
carves his old initials on a fence post
at Yale, where the degree of Bachelor
of Fine Arts was conferred upon him.
His latest picture is "The Conquering
Power."

Members of Southern California Editorial Association, tour the Ince Studios, Culver
City, and pose for their pictures before the entrance. John E. King, president of
the association and Thomas Ince are seen in the foreground.

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NEWS OF THE WEEK |
TOLD IN PICTURES

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At Left— John S. Robertson (left), Para-
mount director, now in London, Eng.,
to confer with Sir James Barrie upon
"Peter Pan" examines some old fire-
arms used by Dick Turpin, notorious
British highwayman. Frederick Mar-
tin and Elsie Codd of the British Para-
mount publicity department sit opposite
him.

Miss Manila Martan, star of "Son of Tarzan," with loving cup
presented her by the Mayor of Cumberland, Md. Harry
Crandall, owner of Crandall Enterprises, is holding onto
cup; Joseph P. Morgan, general manager, is back of him,
-•nd Nelson B. Bell, advertising and publicity man, is at
left.

Ed. J. Weisfeldt (left), manager of Saxe's Strand theatre,
Milwaukee, Wis., showing Bryant Washburn and his wife
a good time. Washburn was the guest of Saxe Enter-
prises during week of June 6-11. He was also feted by
prominent citizens and local civic organizations.

July 23. 1921

EXHIBITORS HERALD

ANITA STEWART
The First National star, who has just completed
"A Question of Honor'* and is now summering
at her Long Island home.

New F. I. L. M. Club

Will Hold Election

(Special to Exhibitors Herald)

ST. LOUIS, MO, July 12.— The
newly formed St. Louis F. I. L. M. Club
will hold its first election of officers
shortly. The organization is the con-
tinuation of the St. Louis Film Board of
Trade. However, the constitution and
by-laws have been changed to conform
to present demands. The new rules are
similar to those of the New York F. I.
L. M. Club. A feature is a grievance
committee of five, two of whom must be
exhibitors. A credit bureau has been
established.

Report Heavy Bidding
On Fairbanks Picture

(Special to Exhibitors Herald)

NEW YORK, July 12.— United Artists
reports that despite business conditions
exhibitors are showing a record break-
ing competition in bidding for Douglas
Fairbanks' "The Three Musketeers."

Enlarge Century Plant
Far Additional Product

(Special to Exhibitors Herald)
NEW YORK, July 12.— Universal an-
nounces that the studio where Century
comedies are produced is being enlarged
to make room for the new producing
units of the company.

Rome Closes Theatres

(Special to Exhibitors Herald)

BALTIMORE, MD., July 12.— J. Louis
Rome has closed temporarily all the mo-
tion picture theatres under his manage-
ment.

Capitol Program of Short

Films Stirs Wide Interest

Producers Declare Roth af el Experiment Shows the
Trend of the Times in the Presentation
of Motion Pictures

Samuel L. Rothafel's recent presentation of an all short subject pro-
gram at the Capitol theatre, New York, has aroused wide comment among
exhibitors, producers and distributors throughout the industry.

Although the exclusive short subject program is not unusual in the
smaller communities of the country, it is more or less of an experiment
and an innovation in the metropolitan centers. For this reason the com-
ment has been varied.

No Film Over Three Reels in Length

On the exclusive short subject program were the following pictures:
A Harold Lloyd comedy, "Among Those Present;" "The Ghost of John
Barleycorn," a Prizma picture ; Urban Popular Classics, produced by
Kineto; "The Northern Trail," from a James Oliver Curwood story, dis-
tributed by Educational.

No subject on the program was more
than three reels in length. The program
was surrounded by the usual Capitol
presentation and musical accompani-
ment. An appropriate Fourth of July
tableau, "The Spirit of Independence
Day" by James Parker Coombs, was
given.

In commenting on the program Elmer
Pearson, director of exchanges for
Pathe, said:

"Exhibitors who regard the feature (as-
suming it to be five reels or more in
length) as an absolutely essential unit of
their program are laboring under an
erroneous impression of public taste.

Large Crowd Attends

"To get the real inside viewpoint of
the public on the question of short sub-
jects as a form of entertainment, I visited
the Capitol theatre twice during the week
of July 3. I was particularly impressed
by the very large crowd that attended
both performances, despite the holiday
time and the weather which drove the
thermometer up around 90.

"This Capitol program proved beyond
all question that the short subject has
become firmly implanted in the public
mind as one of its chief sources of en-
tertainment. Of course, the standard for
this form of motion picture must be very
high, perhaps higher than the average
five-reeler.

"I do not intend to convey the im-

pression that I feel the short subject will
ever supplant the feature-length picture.
That would be absurd. The situation
parallels the short story and the novel.
The average person likes both forms of
reading, but at various times tires of one
or the other."

Urban Issues Statement

Charles Urban, president of Kineto
Company of America, in analyzing the
success of the Rothafel experiment,
stated :

"The outstanding feature as I see it,
especially as regards the presence of five
Urban Popular Classics on the program,
was the reaction of the audiences to such
subjects as these. Every one of these
Kineto offerings were educational pic-
tures in the highest sense of the word.
They would be as appropriate in the
study-room as they were in the theatre.

"The experiment at the Capitol theatre
confirms the belief I always have held:
That nothing is too good for the public.
It is foolish to underestimate the capac-
ity of the intelligence of the public. The
best aim any producer or any snowman
can have is to plan on the assumption
that the public wants the best there is.

"It is an old and familiar cry in the-
atrical circles that 'my patrons don't
want that sort of thing; that's too high-
brow for my people.' The truth is found
in the very reverse. The better the ma-
terial is, the more successful the busi-
ness."

"We find your paper a great help in our business." — Frank F. Paul, man-
ager, Marvel theatre, Carlinville, 111.

"I'm afraid I would be a pretty punk exhibitor without the aid of EXHIBI-
TORS HERALD." — Charles E. Carey, manager, Bushong theatre, Bushong,
Kans.

"I find EXHIBITORS HERALD very interesting and a wonderful help to
me, especially the exploitation department. I certainly appreciate the good assist-
ance the Herald is giving the exhibitor." — R. P. Whitfield, manager, Lyric
and Liberty theatres, San Angelo, Tex.

EXHIBITORS HERALD

July 23, 1921

Considers Increase in Parcel
Post Weight Limit

Postmaster General Hays Discusses Matters Pertaining
To Industry With N. A. M. P. I. Members

THE advisability of increasing the parcel post weight limit to 100
pounds has been taken under consideration by Postmaster General
Will H. Hays.

In the future the transportation committee of the National Associa-
tion of the Motion Picture Industry will be notified before films not de-
livered have been placed in the postal sales bureau.

THESE are subjects discussed at a
recent conference between Mr. Hays
and Palmer H. Stilson, chairman of the
transportation committee; Paul H. Crome-
liii, chairman of the exporters division of
the N. A. M. P. I.; Frederick H. Elliott,
executive secretary, and Jack S. Con-
nolly.

In connection with undeliverable film,
the postmaster general instructed that all
postmasters be notified to get in touch
with the transportation committee, 1520
Broadway, New York, on all unclaimed
film shipments. * * *

The question of proper parcel post
shipping labels was discussed and the
National Association representatives were
advised that this matter is under con-
sideration by the post office department
and interstate commerce commission with
a view to standardizing the system of
labeling shipments of film and film ac-
cessories.

Recommendations were made that the
postal authorities establish a pickup serv-
ice for parcel post shipments in impor-
tant centers similar to that of express
companies. An investigation is being
conducted by the postal authorities to de-
termine whether the parcel post service
is paying its way.

It also was suggested by the N. A.
M. P. I. representatives that the valua-
tion on shipments be increased from $100
to $500. Mr. Hays assured the represen-
tatives that the matter would receive
careful consideration.

The classification of advertising mat-
ter was a subject of discussion and the
elimination of the four pounds minimum
for parcel post rating is favorably con-
sidered by the post office officials. Such
a change in classification would save
thousands of dollars anually to the in-
dustry.

* * *

The desire of the picture industry for
years to avail itself of shipping films by
international parcel post was called to
the attention of Mr. Hays by Mr. Crome-
lin. He pointed out the advantages to
be obtained by film shippers and the in-
crease of postal revenue by allowing the
exportation of films in this manner. Post-
master General Hays expressed himself
as favorably inclined towards extending
this service and directed that the matter
be given a comprehensive study. It was
suggested that film shipments by mail be
covered by I. C. C. specifications num-
bers 32 and 19 and the bureau of ex-
plosives regulations, paragraph 43.

Slump Talk Is All Bunko

Says AARON J. JONES

AN interesting statement analyzing the present theatre situation has
been issued by Aaron J. Jones, head of Jones, Linick & Schaefer,
which owns and operates nine theatres in Chicago's loop district.
Mr. Jones says:

kk A LI. this talk of a general theatrical
si

slump is a bugaboo conjured up
by the managers themselves.

"When the banks and financial insti-
tutions began to cry 'conserve' the mer-
chants took up the cry also. Then the
commercial business of the country de-
cided that a slump must be at hand, so
they helped roll the ball along by yelp-
ing 'panic' This in turn caused theatrical
concerns to withdraw ambitious plans
and complain that a 'slump was ap-
proaching.' In fact, everyone got the
fever.

* « *

"On every hand you heard 'slump' and
'bad business.' It is now time to look
the proposition squarely in the face and
quit spooling ourselves. This slump talk
is all bunko. Our business is off slightly,
just as it is every summer, but we arc
not losing money. Any theatre that is
giving honest value is getting its share
of business.

"The day of jipping the public has
passed because the public is no longer
worried with world problems and has
time to stop and consider the smaller
problems at home. Thus, the theatre-

goer is buying his amusement to better
advantage just as he is buying clothing
and food. We were spoiled with inflated
business during the war, but if theatre
managers will look back over pre-war
receipts and compare the business of
1914 with that of today they will find
that business is much better right now
than it was then.

* * *

"There is no 'slump!'

"We are merely getting back to nor-
mal. Business is great! Yes, it is, and
we have no reason to cry 'panic' Let's
get together and act human — not like a
lot of geese. Tell everyone you meet
how good business really is and urge
them, in turn, to tell their friends that
'show business' is fine. Let's spread the
propaganda of success — not failure.

"Hurrah for next season.

"It will be the best normal theatrical
year the country has ever seen. I think
it so good that we have already broken
ground for a new million-dollar theatre
at Michigan avenue and 110th street,
and will put up a new two million-dollar
playhouse on the site of McVicker's be-
fore spring."

EVE UNSELL
Is given charge of R-C Pictures Corporation's
scenario department on the west coast. For
stcry see page 54.

Allied Laboratories
State Their Case to
Federated Exchanges

Responding to a request from Joseph
L. Friedman, president of the Federated
Film Exchanges of America, Tom
Evans, chairman of the Allied Film Lab-
oratories Association, has placed in writ-
ing the charges of his association against
Jules E. Brulatour.

He alleges that Brulatour, as East-
man's representative and sole distributor
of Eastman's raw stock, is unfair in op-
erating film laboratories such as Paragon
and San Jac.

He charges that by underselling the
independent laboratories and offering
credit they cannot extend, Brulatour is
driving the independents out of business
with a view of creating a monopoly. He
declares that the cause of the indepen-
dent laboratories is also the cause of the
independent producers and exchangemen
and asks cooperation.

No Preparations Made
To Enforce New York
Censorship on August 1

(Special to Exhibitors Herald)

NEW YORK, July 12.— Although
censorship becomes effective in New
York state on August 1, no board of
censors has been appointed, no provision
for supplying license applications has
been made and no headquarters for the
commission have been decided upon, ac-
cord'ng to a letter received by Frederick
H. Elliott, secretary of the National As-
sociation of the Motion Picture Indus-
try, from W. Ward Smith, secretary to
(lovernor Miller.

G. B. Howe in Town

Among the visitors in Chicago is G. B.
Howe, traveling auditor for Universal.
Mr. Howe expects to be located in Chi-
cago for the next two months and has
already rented a flat on the North Sid:.
\h - Howe i- hi ili< city \\ itb him.

July 23, 1921

EXHIBITORS HERALD

PLUMMER WINS!

SO CAN EVERY OTHER EXHIBITOR Who Uses Slide Propaganda to
Enlist the Support of His Patrons in Fighting Reformers

Theatre Man of Easton, Md.,
Utilizes Screen in Presenting
Sane and Logical Arguments
in Defense of His Business

Ask E. A. Plummer of the
Music Hall theatre, Easton, Md.,
about the value of screen propa-
ganda in fighting the enemies of
the motion picture industry.

He knows!

Manager Plummer has just
waged a successful campaign
against a group of Eastern's
would-be censors and reformers.

As a member of the PUBLIC
RIGHTS LEAGUE Manager
Plummer has forwarded to "Ex-
hibitors Herald" two slides
which he used in his campaign.
These serve to illustrate clearly
the type of message which ulti-
mately will mold public opinion
in a defense of the freedom of
the screen. One slide comment
reads :

Persons in the commu-
nity who so severely criti-
cize YOUR pictures for
YOU usually sit home.
You notice the zcord SIT.
One outburst of hearty
laughter and applause here
in Music Hall will gladden
more hearts than a thou-
sand GLOOM ADVO-
CATES. The splendid
tribute to the pictures at
Music Hall is past and
present patronage.

Another message which Man-
ager Plummsr flashed on his
screen daily deals with the close
association that should exist be-
tween the public and the theatre
man, thus assuring the people of

Cooperation!

Realart Pictures Corporation,
through its press books, is co-
operating in the PUBLIC
RIGHTS LEAGUE campaign
against censorship and other in-
tolerant legislation. In a two-
column box, zenth the subject
matter printed in black face,
Realart says :

"You control a screen.
Through that powerful medium
you can join in this great cam-
paign of educating the public.
At every performance in your
theatre you can throw upon
your screen a warning message
that zvill arouse the public to
the menace of the censorship
which aims at THEM as well
as at US. Here is a sample of
the kind of message suggested
by 'Exhibitors Herald.' which
you ZL-ant to get over to the
public :"

(Realart here reprints one of
the slide comments published in
this publication.)

Continuing, Realart's press
book says :

"Copy this, in plain printing,
if possible, with a slide pencil
upon a blank slide, or typewrite
it upon a gelatine slide. SIiozl'
it at ez'ery performance for a
zceek, then change the message
and prepare another slide."

the class of entertainment they
desire. This message reads:

It gives the management
pleasure to present to you
wholesome Amusements.
Pictures will gradually im-
prove— Let us all work to-
gether to improve them,
assist the management by

honest PERSONAL criti-
cism. Tliis is as much
YOUR business as his — ■
Your refuge from outside
care. R e m e m b e r — The
great moving picture busi-
ness is to forge ahead —
not to tear dozen — opinion
of bigots to the contrary —
notzcith standing.
Manager Plummer has bene-
fited the industry at large by
maintaining a free screen in
Easton. A concerted movement
of this nature, participated in by
every exhibitor in the nation, will
bring a national victory for the
people and the industry.

The PUBLIC RIGHTS
LEAGUE plan offers every
exhibitor the opportunity to
strengthen community sentiment
against the "blueshevists," and
with the people of every city and
town protesting against this
meddling with their inalienable
rights there will be nothing to
fear from federal interference.

Exhibitors in forty-five states
are enrolled in this movement,
which prominent men in the in-
dustry call the greatest step ever
taken to effectually combat those
who hope to obtain swivel chair
jobs through the imposition of
regulatory laws upon the busi-
ness.

Other great enterprises have
found the dissemination of prop-
aganda relating to their business
invaluable in fighting their ene-
mies. But no other enterprise
has such facilities for this pur-
pose as has the motion picture
industry.

E. A. Baradel of the Palace
theatre, McGehee, Ark., saved his
business from the reform octo-
pus by utilizing PUBLIC
RIGHTS LEAGUE methods.
Mr. Plummer of Easton, Md., has
just scored a victory.

WHAT HAVE YOU DONE?

EXHIBITORS HERALD

July 23, 1921

P. R. L. a Mighty Weapon
for the Industry

Says MARSHALL NEILAN

Who Is Producing the PUBLIC RIGHTS LEAGUE Picture for the Exhibitors of the Country

The PUBLIC RIGHTS LEAGUE has uncovered to the industry
a mighty weapon to fight censorship and blue laws that has been
right under the nose of our business and yet has never been given
a thought.

We have fought censorship from the pulpit, before legislatures
and in the press. We have turned to every medium of shaping public
opinion and have worked zealously to get others to help us in our
fight.

This motion picture industry
has within its grasp the greatest
wielder of public opinion the his-
tory of the world has ever known.
It controls a medium of reaching
the public that is being used ex-
tensively by the government as
well as outside private and char-
itable enterprises. Yet, the in-
dustry has overlooked this great
avenue, this Niagara of thought
ihat shapes the minds of the peo-
ple of the world.

What is this great medium?
Why the motion picture itself!

We have written articles for
magazines, newspapers and every
kind of periodical. We have had
anti-censorship preached from
the pulpit. We have delegated
the best and most convincing
speakers of the industry to rep-
resent us before legislative bod-

In short, we have turned to
every avenue of reaching the
public — all commendable activity
which we should continue — but
we have neglected that avenue
which is greater than any other,
a medium which we ourselves
control, a weapon that none but
we can wield. The motion pic-
ture !

During the war, we produced,
distributed and exhibited to mil-
lions and millions of citizens, mo-
tion pictures that stimulated pa-
triotism and sold Liberty bonds
by the thousands every day. For
the starving in Europe we did

Membership

Owing to space require-
ments for the news this
week "Exhibitors Herald"
finds it impossible to publish
the complete list of mem-
bers of the PUBLIC
RIGHTS LEAGUE, as an-
nounced last week.

Next week, or shortly
thereafter, however, this list
will be published in full.

This delay will give ex-
hibitors who are not now co-
operating in this movement
an opportunity to forward
their pledge cards immedi-
ately and have their names
included in the list of those
who are fighting for a free
screen.

This is your opportunity
to serve your patrons, your-
self and the industry.

similar work and for a hundred
and one other causes we devote
our screens to the thought of
reaching the public with the mes-
sages of persons outside of our
industry. Yet, we forget all about
the power of the motion picture
when we fight our own battles!

What we did to fight the ene-
mies of our country we can do to
fight the enemies of the screen.

If the great writer had a mes-
sage to get to his public effecting
his very existence, would he ap-

pear before a crowd and make
a speach or would he turn to his
pen in his effort to get his mes-
sage over?

The answer is obvious and yet,
the motion picture industry has
not turned to the motion picture
itself in its fight to reach the pub-
lic with its message.

The most effective way of
reaching the motion picture pub-
lic is through the screens of the
motion picture theatres. Another
statement that sounds ridicu-
lously obvious except when we
consider our censorship fight in
the light of past events.

I have been in this business
some ten years. It has taken all
this time for us to realize that in
the motion picture we have the
great weapon to smash the selfish
purpose of those who would
profit at our expense, the narrow
individuals who make the motion
picture the lucrative object of

their attack.

In the production of my picture
to be turned over to the PUBLIC
RIGHTS LEAGUE for free dis-
tribution throughout the coun-
try, we seem to realize the fact
that this is the first film that has
ever been produced for national
publication with the particular
purpose of getting our message
against censorship before the
public.

It is a realization that (at this
date) does not call for applause
at our great conception of our
industry.

It is a realization that should
make every person in the busi-
ness act quickly to make up for
lost time and give the PUBLIC
RIGHTS LEAGUE the support
it so richly deserves.

It is a realization that at last,
gives the exhibitor the ammuni-
tion for his most powerful gun —
the screen.

Join the PUBLIC RIGHTS
LEAGUE!

July 23, 1921

EXHIBITORS HERALD 33

Are
You

Winning
the Support
of Your
Patrons

You have been conducting the
PUBLIC RIGHTS LEAGUE cam-
paign now for several weeks.

Your patrons daily have read the
brief slide editorials pertaining to
the reform situation in its relation
to the motion picture.

They have had time to form some
definite opinion concerning the in-
dustry's fight for a free screen.

They have heard both the indus-
try and the reformers present their
cases. They should be in a position
now to choose between the two.

SO.

This nation, founded as an escape
from intolerance, now faces drastic
oppression in the efforts of a petty
minority to force their will upon the
majority. One form of this oppres-
sion is film censorship, in which a
few persons attempt to tell the whole
public what they shall and shall not
see upon the screen.

PUBLIC RIGHTS LEAGUE.

I TO

" ~ "

This is copy for slide No. 12. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

After running the slide editorials
for several weeks have you found
the effect beneficial? Are you win-
ning the support of your patrons?

The PUBLIC RIGHTS LEAGUE
will be pleased to have exhibitors
express their opinions on the re-
sults they are obtaining by coop-
erating in this movement. "Exhib-

itors Herald" will publish these
communications in the belief that
they will reveal a united sentiment
against intolerance.

If you are one who has not al-
ready signed the pledge card do
so today. The sooner you get into
the scrap the more certain is the
industry of a decisive victory.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

^MuJl v

CQ Freedom'^ Jt&r ■ O

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Knowing that immediate action must be taken to maintain the freedom of the screen, / PLEDGE
MYSELF TO THE CAUSE OF THE PUBLIC RIGHTS LEAGUE, my only obligation to be that
I will use, whenever conditions permit, the slide of the League, and in this manner do my part in arousing
public sentiment against this radical and oppressive legislation.

Sign and mail to EXHIBITORS M

HERALD. 417 South Dearborn Street. Name

Chicago. You then will be enrolled as Theatre
a member cf the PUBLIC RIGHTS

LEAGUE. City

Clip Out!
Sign!
And Become
a Member of
League

EXHIBITORS HERALD

July 23, 1921

F. P.-L. Branch and Exhibitors
Hold Business Meeting

More Than 100 Theatre Men Attend Good Will Gathering
at Chatham Hotel, Pittsburgh

A MEETING to create mutual friendship and trust between distribu-
tor and exhibitor was held recently by the Famous Players-Lasky
exchange at Pittsburgh.
More than 100 exhibitors from the Western Pennsylvania and West
Virginia territory attended the meeting which lasted from 10 o'clock in
the morning until 4 o'clock in the afternoon.

"My Next Imita-shun"

'T'HIS round-table meeting was spon-
sored by Herbert W. Given, manager
of the Pittsburgh branch, who has been
commended highly by theatre men and
company officials for his efforts in cre-
ating close harmony between the two
factors of the industry.

To correct a misunderstanding on the
part of a number of exhibitors, Mr.
Given, in his opening talk, stated that the
meeting was not "manufactured by the
home office."

* * *

The keynote of the. meeting was ex-
pressed by the Pittsburgh manager in
these words: "This business conference is
called for the purpose of exchanging our
best ideas, for renewing and strengthen-
ing friendships and to create that en-
thusiasm and inspiration which comes
with confidence and mutual trust."

The meeting was called to order by
William H. Robson, exploitation repre-
sentative attached to the Pittsburgh ex-
change. There were three speakers out-
side the industry all of whom carried an
important message. They were, in the
order of their appearance: J. C. McQuis-
ton, director of advertising and publicity,
Westinghouse Electric and Manufactur-
ing Company, who spoke on "The Possi-
bilities of the Radio"; A. A. Alles, Jr.,
national executive secretary of the In-
dustrial Cost Association, who spoke on
"Costs," and Alexander Dunbar, vice-
president and cashier of the Bank of
Pittsburgh, and one of Pittsburgh's fore-
most successful bankers and civic work-
ers, who spoke on "The Business Out-
look."

* * ♦

After Mr. Dunbar's speech, the assem-
blage went to the Chatham Hotel Roof
Garden, where lunch was served and
where several speeches were heard, in-
cluding those of D. A. Harris, member
of the national executive committee of the
M. P. T. O. A.; Jerome Casper of the
Rowland and Clark interests and presi-
dent of the western Pennsylvania section
of the M. P. T. O. A.; Walter P. Lind-
lar, assistant manager of the division of
exploitation of Paramount; B. Martin,
president of the Pittsburgh F. I. L. M.
Club; E. M. Stuve of the Pittsburgh
Paramount office and president of the
newly formed Motion Picture Salesman's
Association; Fred Herrington and Price
Mansfield, motion picture representative
of the Pittsburgh Press.

The meeting then resumed in the regu-
lar room downstairs and was turned over
to "Dcnnie" Harris of the Harris Thea-
tre Enterprises and executive committee-
man of the M. P. T. O. A.

* * *

Mr. Harris said: "It surely emphasizes
the fact that the manufacturer is with
us when they turn this meeting over to
an exhibitor. There is only one regret,
and that is that every exhibitor did not

know what it would be. If every ex-
hibitor had realized the brotherly love
that would be expressed here today, and
the sincerity, every one of them would
be present."

Then followed a general discussion of
exhibitor problems. It is probable that
similar conferences will be held in other
exchanges throughout the country.

Bars "Sex Peril" in
New York Theatres

License Department Holds
Picture Unfit for
Mixed Crowds

(Special to Exhibitors Herald)

NEW YORK, July 13.— In furtherance
of the campaign of the National Asso-
ciation of the Motion Picture Industry
to prevent the exhibition of a certain
group of sex pictures, Commissioner
John F. Gilchrist of the city department
of licenses has barred from public show-
ing "The Sex Peril," formerly titled
"Open Your Eyes."

The department has declared this pic-
ture unfit for exhibition before mixed
audiences.

The N. A. M. P. I. also is protesting
the exhibiton throughout the country of
three other pictures of this nature which
were made during the war by the gov-
ernment for use in training camps.
These pictures are: "Fit to Win," "The
End of the Road" and "Some Wild
Oats."

Commissioner Gilchrist has co-operated
heartily in preventing the showing of
such subjects in New York City.

New York Rialto Plays

Semon's "School Days"

The Rialto theatre in New York, one
of the largest motion picture theatres on
Broadway, recently presented the Larry
Scmon comedy, "School Days." Al-
though this comedy was presented
throughout the country several months
ago, it is said that the insistant demands
for a revival of the picture prompted the
Rialto management to book it. Semon
has just completed a new comedy, "The
Hell Hoi)," which is now being edited.

"Smiling Billy" Mason

At Chicago Playhouse

"Smiling Billy" Mason, who has been
featured in scores of Christy comedies,
is appearing during the present week at
McVickcr's theatre. It is not entirely a
"personal appearance" stunt, as Mason
is an experienced stage actor. In fact,
he went from the stage into pictures.

GLORIA SWANSON
Star in Paramount pictures imitates a well-
known director. Who is he?

First1 of Arrow Series

Opens at Frisco Tivoli

(Special to Exhibitors Herald)

SAN FRANCISCO, CAL., July 12.—
The first of the James Oliver Curwood
series which Arrow is distributing, "God's
Country and the Law," opened on July
10 at the Tivoli, the big first run theatre
here.

Mayor of New York
Formally Welcomes
Tom Mix, Fox Star

Enthusiastic demonstrations greeted
Tom Mix on his first vist to New York
since becoming a star. The Fox star of
Western plays was formally welcomed
by Mayor Hylan. Following the recep-
tion at the City Hall pictures of the en-
tire party including besides the mayor
and Mix other city officials and boys
from the High School of Commerce
were taken.

Mix visted the Curb market and the
Consoli-datcd Stock exchange, at both of
which places the bulls and bears tendered
him ovations. Sunday evening the vi-
cinity of the Fox Academy of Music be-
gan to take on the appearance of an old-
time Fourteenth street celebration, as the
crowds began assembling for a look at
Mix. The patrons of the Academy were
accorded a typical Mix thrill when the
star and his horse, Tony, galloped down
the centre aisle of the orchestra floor
and mounted the stage, where Tom was
compelled to make a speech.

Mix's itinerary included visits to Presi-
dent Harding, Governor Edwards of
New Jersey, and others of national dis-
tinction. Tom visited Dempsey and
Carpenticr at their training camps prior
to the light. He also was a spectator at
the rings'de in Jersey City.

July 23, 1921

EXHIBITORS HERALD

Tom wanted to see where John Barleycorn died, so he went to
Washington

"What a fine toothpick that'd make/' he said, gazing up at the
Washington Monument.

EXHIBITORS HERALD

July 23, 1921

Name Executives of
Synchronized Music

Arthur J. Abrams Elected
President With Mintz,
Vice-President

With the upward trend in music as ap-
plied to motion picture theatres gaining
rapid headway, and with exhibitors more
keenly alive to the worth of good music
as a program feature, Synchronized Scen-
ario Music Company of 64 East Jackson
boulevard, Chicago, makes an interesting
announcement of the personnel of its
executive staff, which follows:

President — Arthur J. Abrams.

Vice-President-General Business Man-
ager— M. J. Mintz.

Sales Manager — George F. Meyers.

Publicity-Advertising Director — Charles
Donald Fox.

General Field Supervisor — Paul H.
Bush.

Division Supervisors — East, H. S. Buck;
South, Leslie B. Mace; Central, W. A.
Haynes; West, Hy Smith.

President Abrams has been associated
for years with things musical in motion
picture theatres and is well fitted for the
high post. Mr. Mintz is one of the promi-
nent film men of the Middle West, al-
though he numbers among his acquaint-
ances many exhibitors and exchangemen
throughout the country.

George F. Meyers was with Bryant
Washburn in the old Essanay days. More

recently he has been production manager
for Magill-Weinsheimer Company, one of
the large printing houses of the country.

Charles Donald Fox enjoys the reputa-
tion of being one of the industries first
advertising and publicity directors by
right of the fact that he held that im-
portant post at the Regent theatfe, the
"cradle" of present day motion picture
presentation standards.

List of Executives
Corrected by Cohen
On Arrival in East

On arriving in New York, Sydney S.
Cohen, president of the M. P. T. O. A.,
issued an announcement of the official
list of officers elected at the recent Min-
neapolis convention. It contains the ad-
dition of three directors not in the list
issued at Minneapolis; Fred Seegert, Mil-
waukee; R. G. Liggett, Kansas City and
J. E. Kirk, Omaha.

Due to errors made in transmission by
telegraph, Exhibitors Herald in its
original list of officers misspelled the
last name of Claude Cady, Lansing,
Mich., and gave the wrong middle ini-
tial to I. W. McMahan, Cincinnati, O.,
newly elected directors.

Want Sunday Closing

(Special to Exhibitors Herald)

AMES, IA., July 13.— Petitions are being
circulated by the W. C. T. U. in an effort
to close the theatres on Sunday.

MONEY MAKING IDEAS

Which Have
Exhibitors to

Been Used Successfully by
Build Up Their Patronage

By T. H. SMITH

(Manager, Princess Theatre, Clo-
chester, 111.)

Are the exhibitors in towns
of 2,500 and under paying
enough attention to the people
on the farms?

I am located in a town of
1,500 and by going after the
country trade, I keep my house
open six nights a week. I have
a Rotospeed machine for dupli-
cating typewritten copies and
by booking pictures that will
back up strong advertising, I
send out to every rural free de-
livery box on the routes a card
to the country patrons telling
them of the kind of picture I
am putting on as my feature
play of the week.

With good roads and
weather on the night that I put
on the picture advertised, the
line-up of "tin Lizzies" and
automobiles around the square
will show for the efforts put
forth.

The feature picture adver-

tised must be selected with
care so it will please at least
ninety per cent and in this way
there is a lot of trust put into
the notices I send out. It cre-
ates the habit and keeps them
coming on nights when the
ordinary program plays are
run.

BY PRESTON BROTHERS
(Managers, Empress theatre, Rock-
well City, la.)

It used to be necessary only
to put out your advertising to
attract the crowd but just now
"hanging out your shingle" is
a poor way to pull 'em in. We
use a liberal amount of paper,
cuts and newspaper advertis-
ing, also hand bills occasionally
and put up a banner 3 by 20
once each week and buy good
pictures most of the time. We
plan to stay open all summer.

Pennsylvania Tests
Music Tax Legality

Philadelphia Exhibitors in
Determined Attack on
License Payment

(Special to Exhibitors Herald)

PHILADELPHIA, PA., July 12.— A
determined effort to have the collection
of license fees from ex-
hibitors by the Ameri-
can Society of Authors,
Publishers and Compos-
ers for the privilege of
playing copyrighted
music declared unconsti-
tutional has been started
in the U. S. District
Court of Pennsylvania
by a group of Philadel-
John S. Evans phia exhibitors. George
P. Aarons, attorney for
the M. P. T. O. of Pennsylvania, is di-
recting the case.

Evans Is Active

John S. Evans, president of the M. P.
T. O. of Pennsylvania; Harry Green and
A. E. Altman, owners of the Park thea-
tre, and William Cohen, owner of the
Model theatre, are men conducting the
litigation.

The lawsuit is the outcome of suits
brought by music publishers to compel
exhibitors of Philadelphia and vicinity
to pay the so-called "music tax."

Charge Sherman Law Violation

The exhibitors charge that the A. S.
A. P. C. operates in violation of the
Sherman anti-trust law. In answering the
suit brought, they declare that music
played in their theatres is incidental to
the pictures and is not profit; point out
that the song publishers, by supplying
their orchestras with professional, tacitly
give license to play the music, and con-
clude that instead of being damaged, the
publishers are benefited by the music be-
ing played in the theatres.

Ball Game to Feature
IF. I. L. M. Picnic at
Glenwood-on-the-Sound

New York exchange men and exhib-
itors will mix on the diamond at the
annual picnic of the F. I. L. M. club of
New York, which will be held July 27
at Glenwood-on-the-Sound.

Harry Buxbaum, manager of the F. I.
L. M. nine, and William Brandt, presi-
dent of the T. O. C. C. team, have
entered an indignant denial to the report
that the game would be played with an
indoor baseball.

The exhibitor nine will line up as fol-
lows: S. Schwartz, Oxford theatre, p;
S. Peyser, Staten Island, c; O. Miller,
Oxford theatre, lb; R. Sanders, Mara-
thon theatre, 2b; Pop Wolf, Adelphi, 3b;
L. Bolognine, 623 8th avenue, ss; L.
Gordon, Venice, rf; L. Geller, Winter-
garden, If; B. Grobe, Valentine, If; Al
Harsten, Regun, coach; Morris Gold-
man, Broadway Lyceum, umpire.

The affairs will be held at Karatsonyi's
Inn on the Sound and the steamer
Nassau will leave the foot of East 36th
street on Wednesday, July 27, 12 o'clock

Felt Brothers Get Permit

PHILADELPHIA, PA— A permit ha?
been issued for the erection of a theatre
at Nineteenth and Chestnut streets for
Felt Brothers. It will cost $150,000.

EXHIBITORS ADVERTISING

^-Motion picture

isceiiany

The worst is over.

Humanity has made its annual
discovery of Summer, recoiled in
proper consternation and agreed
that "this is the worst in fifty
years."

The likewise annual reaction
is setting in.

People are learning, as it is
natural that they must re-learn
each year, that activity does not
necessarily produce prostration.

Each day more people who
have stayed away from the thea-
tre return for a trial visit, find
that such a visit is not fatal, nor
even uncomfortable, and renew
their normal attitude toward the
playhouse.

If retrenchment has been in
order it is time to abandon that
policv.

"The early bird "

* * *

Speaking of birds-

"A new patron now is worth
two in the Fall."

That is more than a poor para-
phrase.

None should delay effort to in-
terest box office strangers in the
theatre. It is more difficult to
effect such interest at this time,
but the result is worth the extra
work involved.

The person who becomes a pa-
tron of your theatre at this time
will, through the natural effect
of his normal conversation, in-
terest many others before the
opening of the new season.

A new patron now is, in fact,
worth considerably more than
"two in the Fall."

* * *

Oscar Weber took possession
of the Empress theatre, Morrison-
ville, 111., on July 1. On the first
night he gave a free show to the
populace.

First nights are generally con-
ducted in such manner as to bring
into the box office the greatest
possible amount of revenue.

Mr. Weber's first night brought,
instead, the greatest possible
number of potential friends and
supporters.

In all probability the gross rev-

enue at the end of the first year
of operation will be greater than
would have been the case had the
customary forced draught been
applied and the townspeople
drawn into the theatre by estab-
lished methods.

Prestige, business friendship, is
probably the only thing worth
more than money to the theatre.
* * *

"Where did he get the idea?"

That's a common question. It
is asked by witnesses of a de-
sirable accomplishment who wish
to emulate the performance of the
successful one.

The process by which an idea
is formed is interesting and may
be described briefly.

Observation, by eye, ear, nose,
tongue and touch, supplies the
brain with sundry facts.

Thought arranges and rear-
ranges these in rapidly changing
formations.

Harmonious combinations co-
here.

These are ideas.

To the theatre advertiser, or
any other man, they are invalu-
able.

The process is less important
than the fact. But knowledge of
the process reveals that it is
worth while to gather a great
store of widely assorted facts.

Reading and travel are worth
while, and enjoyable, chiefly be-
cause they provide many new
and varied impressions.

It is well to know that in vaca-
tion time.

The whole composition of a
man is the result of his ideas.

The thing he thinks about is
the thing he is and does.

It pays, therefore, to think
profitably.

What are you thinking about
most at this season? Is it adver-
tising? Or depression?

It is easier to think about de-
pression. Depression is easy to
talk about with appearance of in-
telligence. Such discussion re-
quires no originality and evokes
much sympathy.

It is more profitable to think,

and talk, about advertising —
business building.

One man cannot materially
abate the general tide of either
depression or prosperity.

One man can, however, escape

the effects of the former by good

management.

Which is worth while?
* * *

Everybody knows.

But everybody knows, also,
that men who really work must
work alone. Few like that.

It is much easier to gather with
others similarly disposed and in
fervent and picturesque phrase-
ology denounce the forces argued
responsible for existing ills, inci-
dentally describing brilliantly
the super-human efforts by which
they have prevented downright
disaster.

Thus energy which might be
productively expended is dissi-
pated in pointless comment.

Men courageous enough to
work alone achieve distinction.
Their timorous fellow workers
call them geniuses, prodigies,
super-men.

Such distinction is not only
pleasant and easy to obtain, but
pays a handsome profit.

There should be more super-
men in the theatre business.

Such a "super-man" (the word
is quoted because those who de-
serve it do not like it) wrote in
half a column on page 64 of the
July 16 issue of this publication
more vital facts about the so-
called Summer problem than "de-
pressionists" (quoted for the
same reason) crying calamity in
the public places will discover of
their own initiative in their col-
lective lifetime.

Lon Burton is the Avriter's
name. He is manager of the
Marion theatre, Live Oak, Fla.
The inelegant but fitting title of
his comments is "Stop Bellyach-
ing."

No member of this or any
American industry can lose by
reading Mr. Burton's statement
of policy. And the vast majority
of them can profit greatly.

EXHIBITORS HERALD

July 23, 1921

Suggestions in the Stills

ONE of the high points of interest in "Peggy Puts It Over," a Yitagraph
production featuring Alice Calhoun, is shown in the above scene from the
picture. In order to stimulate civic activity in the city of her residence, the
leading character, recently returned from college, announces establishment of
a new city on adjoining land which she owns and conducts a public sale of
lots. With a full reading of the synopsis and the above still as working basis
a civic pride campaign of great promise may be mapped out by any exhibitor.
Newspaper support should be readily forthcoming and a street demonstration
conducted in accordance with the still should attract wide interest.

THE Paramount suggestion con-
tributed with the stills, above and
below, from "The Lost Romance," in-
dicates prologue possibilities requiring
no elaborate equipment and effective.
"The melodies of love fit in well with
the title and character of the picture.
One still shows the lovers sitting on a
bench, while the other is a non-Shakes-
perian window scene. The window
scene could be worked into a fine al-
legorical prologue. Lois Wilson needs
only the little filigree cap to make her
Juliette, while Conrad Nagle could
substitute his evening dress for doub-
let, hose, et al. Two soloists could be
employed to sing some of Gounod's
music from 'Romeo et Juliet' or
from Mozart's 'Don Giovanni.' Any
of the number of lighter love songs
can be used if desired.''

A REAL ART suggestion based upon the above still from "Moonlight and
Honeysuckle," Mary Miles Minter vehicle, reads as follows: "Engage a
young man and a girl dressed in typical fashion. Have them ride about the
streets with signs attached to either side of their saddles reading: 'From Ari-
zona to Washington in One Kvening, with Something Happening Every Min-
ute of the Way in Moonlight and Honeysuckle at the Blank theatre tonight.'"
Variations of the idea can he evolved in accordance with local conditions.

July 23. 1921

EXHIBITORS HERALD

Epilogue Final Requisite
In Complete Presentation

As an example of complete presentation the treat-
ment accorded "Not Guilty." First National feature, at
the Mark Strand theatre. Brooklyn. X. Y.. has not been
equalled in recent theatricals. An epilogue was used
to complete the performance begun with the prologue
and carried through the picture. Illustrations above
show the stage settings and character in (left) the pro-
logue and (right) the epilogue.

The picture opens with a rescue wherein the hero
saves the heroine when her horse is about to plunge
over a precipice. To lead up to this E. L. Hyman, man-
aging director, had vocalists attired in riding habits sing
D'Hardelots "Because."

The final scenes of the picture prepare the audience
for an oriental feature described as "Kiplingesque." A
street scene in India was reproduced upon the stage and
a colored scenic was worked into the performance. A
baritone sang '"Far Across the Desert Sands" and a
dancer gave a number called "The East Indian Dancing
Girl."

The epilogue is less common in present day show-
manship than the prologue. The prologue is less
common than it should be. In view of the excellent
results which may be obtained through a combination
of the two it is certain that both will come into general
use. That is the trend of theatre thought, and theatre
thought determines showmanship.

EXHIBITORS HERALD

July 23, 1921

BOY
AND
DOG

Exploitation with great popular appeal is being used in connection
with First National's "Peck's Bad Boy." The combination of boy and
dog is cne dear to the heart of humanity. The above illustration shows
children who saw the picture at the Rylander theatre, Americus, Ga.
That below shows the attendance drawn to the Bijou, Raacine, Wis.
That type cf exploitation makes more than money for the theatre. It
makes friends.

July 23. 1921

EXHIBITORS HERALD

"Paper
by

Clive

Henry Clive, portarit
painter and illustrator, has
given permission for use in
the preparation of three-
sheets to advertise Para-
mount's "The Affairs of
Anatol" of a series of
paintings made by him for
exhibition in the Fall. Sev-
eral West Coast and East-
em motion picture stars
posed especially for Mr.
Clive in the making of his
series and the paintings of
players appearing in the
Cecil B. DeMille produc-
tion were found to be ex-
cellently qualified for pos-
ter adaptation. The color-
ing of the originals, famil-
iar to all by reason of the
artist's many magazine
covers and other paintings
which have been widely
distributed, will be retained
to the greatest possible de-
gree in the posters.

The arrangement with
Mr. Clive was made by J.
Albert Thorne, head of the
Paramount poster depart-
ment, who is a personal
friend of the artist. \

The paper is especially
intended for lobby use, and
in this connection it is
pointed out that many
publishers have sought the
originals for use as maga-
zine covers and in all prob-
ability many of the paint-
ings will have been used in
that manner before the mo-
tion picture is published.
The entire series will be
exhibited in the Autumn at
a Fifth Avenue art gallery.

Screen credit has not as
yet been given to the artist
responsible for the paper
advertising any production,
generous as has been the
allotment of this much
sought space. With artists
of Mr. Clive's calibre con-
tributing to the billboards
of the nation such a de-
velopment should not oc-
casion undue surprise.
Certainly less merited dis-
tinction has been awarded
in that manner.

Gloria Swanson

/CecURDeMiiies
0^>Aflairs of Anatol'

Cecil RDeMille

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EXHIBITORS HERALD

July 23, 1921

Exploitation

Stories

Recorded by

the Lens

Showing the

Trend of

Advertising

Activity

AMERICAN exhibitors should find study of the photo-
graphs reproduced above and below highly interesting.
They indicate the type of showmanship in force at Sydney,
Australia. Compare them with photographs showing
American endeavor. The illustration above shows the
front of the Apollo theatre as decorated for "King of the
Circus," Eddie Polo's Universal serial. Different methods
are used by Harry Musgrove. manager of the Tivoli thea-
tre whose display for First National's "Nomads of the
North" is shown below.

FIRST NATIONAL'S "The Idol Dancer" is not a new
production, but the accomplishment of the Orpheum
theatre, Scottsbluff, Neb., in producing this lobby display
with cutouts and house scenery at a total cost of $1.20 can-
not be ignored as an important item in exploitation news of
the week.

ONE of the best illustrations of cooperative title adver-
tising recently received, a window in Troy, N. Y., as
decorated to advertise "Deception," a Paramount picture.

TACK RETLAW, manager of the Belvedere theatre,
Pomona, Calif., used the street scene shown above in
an interlude staged during the run of "The Kid," Charlie
Chaplin's widely exploited First National feature.

July 23. 1921

EXHIBITORS HERALD

ARTISTIC, seasonable and effective are words that de-
scribe fittingly the lobby display produced by F. D.
Bligh at the Liberty theatre, Salem, Ore., for First Na-
tional's "Passion." The photograph is its own endorse-
ment of the work done.

WALLS erected to screen workmen from the view of
passersby were converted into billboards by a Para-
mount exploitation man in behalf of the Missouri theatre.
St. Louis, Mo. "Deception" was the first production to
receive the advantage of the 24-sheet broadside which will
be maintained until the walls are torn down.

WE. SPRAGG, manager of the Olympia theatre. Xew
• Haven, Conn., produced the decidedly novel win-
dow display shown above for "The Old Swimmin' Hole,"
Charles Ray's First National production. Better detail has
seldom been seen in window work of any character or from
any source.

kkTTELD BY THE ENEMY." a Paramount produc-
li tion of the Civil War period, was selected by the
management of the Majestic theatre, Kalamazoo, Mich.,
as the attraction upon which to base a special entertainment
for the members of the G. A. R. Tickets were given to
old soldiers and members of their families and response
was accorded in the form of a street parade to the theatre
in which signs announcing the picture and the data of the
engagement were carried by the marchers. Newspapers

gave assistance in promoting the event and the report states
"the picture went over big for this time of the year." The
enterprise comes under the head of "Organization Ex-
ploitation," a type of advertising endeavor recently dis-
cussed at length in these pages and one to which adver-
tising exhibitors generally should give much thought. A
bare beginning has been made in this direction. The future
will see great development recorded. Two window dis-
plays based upon the event are shown in accompanying
illustrations..

^ A 11 1 U 1 X 11 1Z. IX JT\ LjLJ

Juiy ^o,

Canadian
Displays
Adequate

Upon a preceding- page two lobby
displays from Sidney, Australia, are
photographically described. They
give an interesting sidelight on for-
eign advertising.

The above ad from Halifax, N.
S., is likewise interesting, also be-
cause it qualifies as adequate, com-
petent advertising.

Thomas S. Daley, advertising
manager of the Casino theatre of
Halifax, contributed the above ad-
vertisement, the original of which
measured four columns in width,
along with many more of like cali-
bre. His display for "The Devil,"
an Associated Exhibitors, Inc., pro-
duction, was selected as representa-
tive of the collection submitted. All
are of a high order of workman-
ship and reflect credit upon the man
who maintains the standard and the
size of his newspaper advertising
in the less favorable theatre season.

Examine the reproduction. Con-
sider its artistic merits, and the
effective manner in which type is
combined with illustration.

Many American exhibitors may
learn interesting facts about con-
struction and assembly from a study
of Mr. Daley's composition.

A Little
Art That
Registers

A little art is a valuable thing.

Too much is dangerous.

S. Barret McCormick, managing
the Allen theatre, Cleveland, O.,
used a little art and a great deal of
common sense in composing the
three column upright for D. W.
Griffith's United Artists feature,
"Dream Street," which is repro-
duced herewith.

The display is good Summer ad-
vertising.

The art makes it easy to read.

To further facilitate readers'
grasp of information, descriptive
and data copy is set in separate and
easily distinguishable columns.

The picture, it is reported, did the
biggest business in the history of
the theatre.

i uiJ puyd nHrntTi

> ICHlktll upon

than a
ro\)al
f Iu.sK

CONSTANT BFNNEY

w "Such a Little Queen a

CLUNES BROADWAY N?

Starting Sunday June 26 l- (j

A Herald
That Won
Attention

The Realart press book for "Such
a Little Queen," Constance Binney
vehicle, contained the suggestion
that the design reproduced above be
used on the face of what should be
otherwise a regulation playing card.
The same was to be utilized as a
herald by theatres exhibiting the at-
traction.

Frank Browne, of Clune's Broad-
way theatre, Los Angeles, adopted
the suggestion and produced the
card presented herewith, giving
them wide distribution.

That is the type of service press
books should give. Not all of
them do.

It should be possible for all ex-
hibitors to adopt at least the com-
monplace phases of their advertis-
ing campaigns from the press book
without change. Such a service
leaves the advertiser free to devote
his thought and energy to the de-
velopment and execution of stunts
calculated to conform especially to
local conditions, the more timely
variety of advertising and exploita-
tion.

July 23. 1921

EXHIBITORS HERALD

Billboard and Newspaper
Advertise Fox Features

"A man is known by the company
he keeps."

A motion picture is known by its
advertising.

What determines the character
that advertising is to assume?

Exhibitorial thought.

It is interesting, in view of these
facts, to examine advertisements
used in behalf of productions from
a single source over widespread ter-
ritory. The illustrations presented
herewith were prepared for that pur-
pose.

In this column is shown the three-
column advertisement used by the
Forsyth theatre, Atlanta, Ga., for

fORSYTH

AIONQAV
TUESDAY
WEDNESDAY

THE LAMPLIGHTER"

THE TENSEXY HUMAN STORY OF A LITTLE
VWF- WHOM LOVE LOST AND FOUND

ADDED .ff|0NS • j

"The Lamplighter," a Shirley Mason
vehicle. The composition shows
considerable enterprise. Special
drawings were made and much copy
included without the appearance of
bulk.

The display may be taken as typi-
cal of good American advertising.
The Forsyth theatre has long been
considered well up in the list of
good American theatre advertisers.

In the second column two displays
from the Terminal theatre, Newark,
N. J., are reproduced. That shown
at the top was two columns wide in
the original. That at the bottom
was twice as wide and of corre-
sponding height.

Both are characteristic of the

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Terminal theatre, and Terminal
theatre advertising has long been
intimately associated with Fox ad-
vertising. Readers of Fox press
books will recognize familiar aspects
in the Terminal advertisements.

Showmen in Newark have done
excellent work in newspaper adver-
tising and otherwise. There is keen
competition in that city. The nat-
ural result of that is rapid progress
and in probably no American city
has response to opportunity been
more readily forthcoming.

The third column contains a bill-
board bit from London, England, a
poster that is remarkable for more

Constance
Op the 0oa<f wtib Sa///e

than a single reason. Read the
poster copy.

"A Connecticut Yankee in King
Arthur's Court" is the Fox produc-
tion which was deemed worthy
of special paper. In making the
transcription of title revolutionary
changes were made in its construc-
tion to conform with the English
idea of good advertising. "A Yankee
at the Court of King Arthur" is ob-
viously a title which could have been
written in no other country.

The English style of poster is in-
teresting to American advertisers.

ALHAMBRA

THEATRE Lcice-sler Squa

CINEMA f SEASON

MARK TWAIN'S

A YANKEE

AT THE COURT OF

KING ARTHUR

2.30

DAILY

5.45

8.15

A RIOT OF AMUSEMENT

DAtLV r..AIL

There is little if anything in it that
will or should be adopted, but the
difference in technique and style is
sufficient to warrant consideration.

The "Cinema Season" line may be
adopted in a modified form. "Screen
Season," "Fox Season," "Comedy
Season" and one or two others of
similar nature suggest themselves
as lines which might be used effec-
tively in playing this or another Fox
special production. The second
might be advantageously utilized
where two or more such features are
booked for consecutive runs.

EXHIBITORS HERALD

July 23, 1921

DIGEST/ PICTURES of tAeWEER

HOW much of a picture does a motion picture
audience see at the first showing? Perhaps if
you asked a regular picture patron this question
he would say all of it. It has been variously estimated
by photoplay producers, however, that the average ' fan
only sees from 40 to 70 percent of a picture.

The general belief of a spectator that he has seen
all of a feature frequently leads to considerable dis-
cussion. A prominent dramatist recently paid a wager
of $50 in the lobby of the Central theatre, New York
City, after he had seen D. W. Griffith's "Dream Street"
and contended a certain scene was not in the picture.

An interesting phase of this phenomenon is seen in
the action of the department of psychology of John
Hopkins University, of Baltimore. This college asked
Mr. Griffith for a print of "Dream Street" as a subject
for a nation-wide experiment in this peculiar type of
psychology.

The University proposes to establish what per-
centage of a picture is seen the first time by the average
spectator ; what type of individual is affected by comedy
and to what extent ; what proportion of an audience
reacts to emotional scenes and what is the extent of the
reaction ; how much of the action is remembered at the
end of the week, two weeks, a month and six months.

Mr. Griffith has agreed to cooperate with the uni-
versity officials in its investigation. Experiments will
be made in various parts of the country using "Dream
Street" as an example, and John Hopkins university
officials, it is said, will interest the departments of psy-
chology of other universities in this survey. It will
constitute what is actually the first scientific study of
the effect of a picture on an audience. The findings
will be used by both the public and the producers in
arriving at a conclusion on the matter of censorship and
in this respect will provide invaluable data.

"THE OLD NEST," (Goldvvyn) a Reginald
Parker production, adapted from Rupert Hughes' fa-
mous story, is a splendid example of directorial skill
and good writing. It is a clean-cut story of everyday
American life, filled with incidents so human that it
cannot fail to impress. One of the best pictures of
the season.

"THE CONQUERING POWER," (Metro) is Rex
Ingram's screen adaptation of Honore Balzac's story

"Eugene Grandet". It is a simple, sweet love story of
old France. Alice Terry and Rudolph Valentino, of
"The Four Horsemen" fame, have the leading roles.
It is beautifully photographed and June Mathis who
adapted it has made a worth-while screen play of the
Balzac tale.

"THE GOLDEN SNARE," (First National) is one
of James Oliver Curwood's stories of the Northwest. It
is presented with a very capable cast headed by Lewis
Stone, Noah Beery, Melbourne McDowell, Ruth Renick
and Wellington Playter. Beautiful scenes of snow cov-
ered Canadian woods abound and the play has plenty of
action of the rugged type.

"MOONLIGHT and HONEYSUCKLES," (Real-
art) is a clean, wholesome little story, well acted by
a competent cast assisting Mary Miles Minter. Joseph
Henaberry, who directed, makes the most of situations
contained in the slight story of a young girl wooed by
three young men at the same time. Miss Minter gives
a good account of herself as does Monte Blue.

"THE MAN TRACKERS," -(Universal) is a story
of Canadian mounted police, with George Larkin in the
role of an officer in the King's service. It has good
atmosphere, beautiful exteriors and splendid photog-
raphy. Its principal weakness is the story. Lengthy
subtitles abound also.

"IS LIFE WORTH LIVING?" (Selznick) pre-
sents Eugene O'Brien and Winifred Westover in a
conventional little story of two people who are down
in their luck in New York City. Adapted Saturday
Evening Post story, "The Open Door", written by
George Weston is only mildly amusing and is not one
of O'Brien's strongest vehicles.

"OVER THE WIRE," (Metro) combines novelty
and dramatic appeal effectively. Alice Lake does ex-
cellent work as the star and Albert Roscoe gives an
excellent performance in the leading masculine role.
The production is from a story by Arthur Somers
Roche. Wesley Ruggles directed.

"WET GOLD," (Goldvvyn) is a story of pirates,
submarines and hidden gold, directed by Ralph Ince,
with the assistance of the Williamson brothers patent
underseas photography device. Story is too improbable
to get over. Scenery and undersea photography are
excellent.

SPECIAL CAST IX

THE OLD NEST

(GOLDWYN)
Rupert Hughes' famous story
frames a modern, straight-to-the-
heart dramatic offering. A trifle
long and drawn out, but an ending
that rewards, with interest. A
Reginald Baker production.
A story as old as time. Told in Ru-
pert Hughes' inimitable style.

"The Old Nest" is one of those themes
that has been handled in many different
ways in the past, and will be told in as
many different ways in the future. But
never grows old— the story of home,
childhood, mother! Depicting the happi-
nesses and sorrows of motherhood; the
instinct and sense of protection imbedded
in that sacred rite. Presented via the
screen, the tale of Mr. Hughes' appeal-
ing resume of life as it is lived in a large,
respectable and true to nature family,
may be depended upon to adhere to the
original, since the author also made the
adaptation.

Directed by Reginald Barker, to whom
much praise is due for striking illustra-
tions of human touches, this is a picture
that is an unbiased representation of the
usual American family, the mother, the
father and the children. Heart throbs,
tears and laughter are simultaneous and
an incentive for reminiscence.

Tt required a cast more than a pro-
duction. It evidences both. The cast is
made up of twenty-two actual players,
only a few of which run all the way
through, but there is hardlv a fault to
find with any of the number. On the
contrary, every one's work is meritori-
ous, especially that of Dwight Crittenden.
Father." and the portrayal by Marv Al-
den. "Mother." nlaces her in a distinctive
class by herself. She is positively su-
perb!

As may be imagined. "The Old Nest"
refers to the old home, where, when the
story opens, a mother of five, (the oldest
thirteen and the youngest a baby) is en-
during the trials and enjoying the nleas-
sures of raising a large family. She is
a human, perfectly natural mother, the
kind' who insists that an erring child
should be punished and then pleads for
mercy when punishment theatens. She
has no favorite; they are all "her babies."
The father, in this case is a small town
doctor, as prosperous as country doctors
usually are. especially with so manv
mouths to feed. However, this family is
in comfortable circumstances and the
first of the picture is devoted to estab-
lishing the characteristics of the flock,
including amusing and very natural inci-
dents. They are inclined to be enjoyably
tearful.

Tom, the oldest, eventually studies
law with great success. Frank, who
carved the dining table with a knife he
"swapped marbles" for, and who dec-
orated the doors and furniture with his
youthful artistic endeavors, realizes his
fond aspirations of becoming a great ar-
t;st. There is the usual black sheep.
For a while he is rather dark, but he
turns out all right under the guiding in-

fluence of his early years at home with
"mother." The girls do nothing more
startling than getting married. One by
one they leave the "old nest." The mother
bird is left lonely and in a measure, for-
gotten. Then a dramatic climax that
surpasses anything of the kind yet seen
puts a "punch" in "The Old Nest" that
holds its audience tense with feeling, and
sends everyone home glad that mother's
prayers to have them all back once more,
were finally answered.

A story of everyday life, filled with in-
cidents so human that each spectator
cannot avoid taking one home to him-
self, now and then. A picture that lends
itself to exploitation such as few that
have heretofore been made. Goldwyn
may well congratulate Reginald Barker,
on his success.

This being a feature approximately
nine reels long, an intermission of five
minutes is restful, offers the opportunity
to think about the artistic manner in
which this homely story is told, as well
as to marvel at the wonder of perfected
modern motion picture photography.

EUGENE O'BRIEN IN

IS LIFE WORTH

LIVING?

(SELZNICK)
Adapted Saturday Evening Post
story that holds a modicum of
interest as a screen play. Con-
ventional plot and slow-moving
theme which gradually develop
into fairly entertaining story.
Under the lugubrious title "Is Life
Worth Living?" Selznick presents Eugene
O'Brien in a story of New York city, Mr.

O'Brien appearing in the role of a young
man down in his luck and about to end it
all with an automatic when he comes
upon a girl in the same state of despair.
How he forgets his own troubles while
helping the girl to get along, forms the
plot. It is an an adapted Saturday Evening
Post story written by George Weston,
entitled "The Open Door."

Winifred Westover appears to advan-
tage opposite the star and the balance of
the small cast give capable performances.

The main fault with the feature is that
it moves too slowly in the earlier reels
and it is here one loses interest. After it
gets under way, though, it proves quite
entertaining. A touch of melodrama is
injected into the story by having the real
crook escape from detectives and attempt
to hide in the accused bank clerk's rooms.
Aside from this one incident there is
little excitement in the whole thing.

The story opens in front of the criminal
courts building. New York. O'Brien as a
young bank clerk has been acquitted of
stealing the bank's funds, but the stigma
of the trial hangs- to him. He becomes a
salesman for typewriter supplies but
grows discouraged and decides to kill
himself. Securing a revolver he goes to
Central Park, where he is confronted' by
life on every side, healthy youngsters
playing and fighting. He befriends a poor
dog and here he also discovers a young
girl crying. Immediately he forms a plan
to help her. He has her address a hun-
dred form letters, praising the merits of
his typewriter supplies, which he had in-
tended to destroy but which she drops
into the mail box. The orders soon
begin to roll in and it keeps the two of
them busy attending to them. There is a
moral in "Is Life Worth Living?" for
those who look for it and considerable
humor in the development of the plot.

Scene from "The Old Nest," a Reginald Barker production, written by Rupert
Hughes, and distributed by Goldwyn.

EXHIBITORS HERALD

July 23, 1921

SPECIAL CAST IN

THE CONQUERING

POWER

(METRO)
Another directorial triumph for Rex
Ingram. An appealing story, ar-
tistically told, with a splendid cast
of players. An important produc-
tion.

"The Conquering Power" is an adap-
tation of Honore Balzac's story "Eu-
genie Grandet" and although certain
liberties have been taken with the origi-
nal tale, it is nevertheless a very satis-
fying production.

June Mathis has lived up to her repu-
tation as a capable artist in the writing
of a scenario from which a director
may make a worth-while picture. The
continuity is splendid throughout and
the director, with this rock upon which
to build, supplied himself with an ade-
quate cast, the combination resulting in
a very good screen dramatization of a
tamed Balzac novel.

It is not spectacular. It is simple,
sweet and easy to look at. Does not re-
quire any great amount of energy to
follow, but offers admirable entertain-
ment to lovers of quality picture plays.

The story is one that "taxes an Ameri-
can's knowledge of French atmosphere
and customs. If there are any errors,
they are not noticeable. The detail is
as nearly perfect as could be expected.

Alice Terry deserves the major part
of praise for acting. She had a good
deal to live up to after the picture'that
brought her into prominence. She did
not- lose sight of that, and instead, gave
a remarkable performance. Rudolph
Yalent ino. handsome, debonair, is also
very good, but has not the possibilities
for strengthening his rapidly rising repu-
tation as an actor. What he has to do,
however, is done well. The balance of
the players were well selected, and gave
gratifying results.

This picture in about six reels, is a
commendable example of the censor-
proof picture play. It contains scenes
aiming at smiles, tears and heart throbs.
It succeeds in every instance, yet there
isn't the slightest possibility for the most
critical to sense offense. It is beautifully
photographed, both the exteriors and in-
teriors bearing evidence of an artist at
the camera, well lighted, consequently
pleasing to the eye.

The story concerns a French girl,
whose mother married a miser and
whom the girl believes is her own father.
This man is a worshipper of gold. He
sacrifices every warning of conscience,
anything that may stand in his way of
ipcre.-'s:ng his already fabulous fortune.
H's nephew, young and handsome, falls
madly in love with the lovely daughter,
who has been kept almost in ignorance
of life of any kind except the humdrum
of her own existence. Both these are
sacrificd by an unscrupulous plot to ob-
tain more gold, parting the faithful pair
for many years. Love endures, and in
the end they are miraculously brought
together again. We leave them with the
feeling that they expect to make up for
lost time.

Here is a picture that can stand ex-
tensive advance exploitation without
fear of disappointing regular patrons.

SOCIETY DOGS

(UNIVERSAL)
This two-reel Century comedy presents
"Brownie" the Universal "wonder doe"
in one of his cleverest performances. He
ii < :al}ed upon to do ;> number of unusual
things in "Society Dogs" and he does

"Brownie," Universal's dog comedian, who
stars in "Society Dogs," a New Century
comedy.

them in such a manner that one is con-
vinced that he enjoys the various situa-
tions quite as well as the spectator.

The picture opens with "Brownie" in a
Tuxedo, eating an elaborate meal and
finishing with the proper use of his finger
bowl. It is all a dream, however, as he
is but the assistant to an itinerant glazier
who ties a stone to "Brownie's" tail and
has him break show windows for his
master to repair. The glazier combines
business with a clothes cleaner and
"Brownie" with his mud-smeared tail,
rubs up against people and brings in
plenty of business. The usual chase ends
the picture, with "Brownie" hiding in
front of a music store by posing as a "His
Master's Voice" dog. while the policeman
passes on.

SPECIAL CAST IX

WET GOLD

(GOLDWYX)
Ralph Ince's melodrama of pirates,
race horses and hidden gold at
the bottom of the tropical sea is
most too improbable to impress.
Undersea photography of Wil-
liamson brothers is wonderful and
Ince has surrounded himself with
good cast.

There are many unusually strong ex-
ploitation angles to this picture which
should help materially in drawing people
to a theatre where it is shown. There is
the underseas photography, the diving
suits, the submarine boat and various
other angles that are a part of the main
story, not to mention a horse race. The
picture, however, only awakened passive
interest at the Roosevelt theatre, Chicago,
where it had a week's run. The feature
lacks dramatic action, thrills and the
neccsary punch to make it interest-com-
pelling and entertaining.

That part of the picture showing the
beautiful green bottom of the ocean with
diwrs walking about, has a cooling and
satisfying effect, especially on a hot day,
but a more logical and convincing plot
might have been written upon which to
base the undersea scenes. It smacked too
much of the serial.

Ralph [nee stars in the piece and he
also directed it. Aleene Burr, a new-
comer in pictures, has the heroine's role,
that of Grace Hamilton. Thomas Me-
Grain e is Col. Hamilton, her father;

Charles McNaughton has the villain's role
and Alice Turner is a maid. Both ex-
teriors and interiors are well lighted and
the picture is well staged.

John Cromwell, a waiter in a restaur-
ant, becomes acquainted with Col. Ham-
ilton, a Kentuckian, who is in Havana
trying to recoup his lost fortune at the
races. Cromwell has a map showing the
location of a sunken vessel loaded with
gold. Chipman, Cromwell's employer
however, overhears Cromwell's conversa-
tion, steals the map and there is a race to
the spot to recover the money. Cromwell
mans a sunken submarine and takes the
Colonel, his daughter, servants and a
chauffeur to the sunken ship. They find
Chipman and his divers already there.
Chipman's crew captures Cromwell and
maroon the others on a coral island,
where they are about to be blown to
pieces when Cromwell crawls through
the torpedo chamber of the submarine
and overpowers Chipman, thus saving the
stranded party.

ALICE LAKE IN

OVER THE WIRE

(METRO)
Carefully constructed drama that
entertains. A suitable vehicle for
a capable star. Well photo-
graphed and mounted. A good
piece of entertainment despite ob-
viousness of successful efforts to
gain novelty. Should give gen-
eral satisfaction.

Arthur Somers Roche wrote "Over the
Wire."

Wesley Ruggles directed it.

Alice Lake, the star, is ably assisted by
a cast in which Albert Roscoe's well
ordered performance stands out most
prominently.

All concerned have worked with the
purpose of obtaining novelty and despite
a certain obviousness of effort success
was obtained. The picture is strictly
dramatic and contains several high points
of interest. Suspense is created and
maintained effectively. There is a con-
siderable amount of entertainment in the
production.

The star is cast as sister of a young
man who commits suicide rather than face
the consequences of embezzlement from
his employer. Planning revenge, she
gains employment as secretary to the
man she believes responsible for her
brother's death and attempts to ruin him
in Wall Street with the assistance of an
unscrupulous business opponent. This
p'an fails and she accepts her employer's
offer of marriage, believing that she can
hurt him most by deserting him after the
wedding. The means by which he pre-
vents the ruin of their mutual happiness
and proves his innocence constitutes the
strongest phase of the production.

SPECIAL CAST IN

THE MAN TRACKERS

(UNIVERSAL)
Canadian mounted police melo-
drama; has good atmosphere and
pleasing love interest, but main
story for most part is weak in
construction and unconvincing.
Camera work and photography
fjood.

George Larkin of serial fame is here-
with presented as the hero of a five-reel
special feature which Universal offers.
Josephine Hill, a pretty little blonde miss,
appears Opposite him. Others of the cast
are Harold Holland, Albert J. Smith and
Harney Furey.

"The Man Trackers" is a story of the

July 23, 1921

EXHIBITORS HERALD

Northwest Mounted Police and concerns
the efforts of a bad gang to overthrow
and discredit one of the force of a Cana-
dian police camp. A love story runs
through it. in fact it is over the love of
Molly, the daughter of the inspector, that
the trouble starts.

Larkin, as Jimmy Hearn, one of the
Mounted Police, is well cast and gives a
fairly convincing performance. J. Holland
has the role ot Inspector Kilbride; Al-
bert Smith is Hanley, leader of a gang of
toughs, while Barney Furey plays the
role of a half-wit Indian, Jules.

Jimmy has a rival for the hand of
Molly Kilbride, and when they come to
blows over Molly, Hanley "frames"
Jimmy and he is dishonorably dis-
charged from the force. Jimmy de-
termines to run down the defilers of his
character and he traces Hanley into the
mountains. He gets his man finally and
brings him in on his back, thus vindi-
cating himself and winning Molly's hand.

SPECIAL CAST IX

THE GOLDEN SNARE

(FIRST NATIONAL)
Typical James Oliver Curwood story
of the Northwest, full of action
and contains excellent work by an
all-star cast. Directed by the au-
thor, assisted by David M. Hart-
ford. Beautiful photography with
many artistic long shots.

The golden snare of the title refers to
a rabbit snare woven from a woman's
blonde hair. It is one of these snares
that falls into the hands of the North-
west Mounted Police and is the only
clue to a murderer long sought by the
police. The first few reels of this pic-
ture are particularly strong and interest-
ing, then it lapses into a commonplace
melodrama. As in all Curwood tales,
there is plenty of action, several stirring
lights and the ever present huskies drag-
ging their sleds over the frozen snow.
The outdoor stuff will please the Cur-
wood following and the work of the cast
is A-l.

Lewis S. Stone heads the list, as Ser-
geant Phillip Raine, and gives one of his
best performances; Noah Beery (given
in the cast as W allace Beery), was a par-
ticularly virile Bram Johnson; Melbourne
McDowell played Doug Johnson with
much force, as did Wellington Playter,
as Black Dawson. Ruth Renick. the only
woman in the play, aside from baby
Esther Scott, was especially pleasing and
convincing as Celie. The scenes are all
located in the beautiful snow covered
country of Canada and for that reason it
makes a capital summer show.

Sergeant Raine is sent into the north
woods to bring back Bram Johnson,
"dead or alive," for murder, he having
escaped from court. In a lonely cabin,
Raine comes upon a dying man and his
baby. He takes the baby with him to
the nearest cabin, which by a strange co-
incidence proves to be Bram Johnson's.
.Celie, who lives with Bram, becomes at-
tached to the baby and when he discovers
Bram weaving a snare made from Celie's
hair, he knows he has his man. "Black"
Dawson, head of a marauding gang, cov-
ets Celie and fights Bram for her. Bram
whips "Black," however, and a strong
hatred springs up between them. Daw-
son kidnaps Celie and when Raine goes
to her aid he is overpowered. Then Bram
appears and there is a fierce encounter
between the two, resulting in Bram's
death. Raine takes Celie and the baby
back to civilization with him.

MARY MILES MINTER IN

MOONLIGHT AND

HONEYSUCKLES

(REALART)
Realart star in a suitable, light and
amusing story that should please.
Splendid cast, artistic settings
and excellent direction offer
strong combination. Joseph Hen-
aberry directed from scenario by
Barbara Kent.

Although the story is rather slight, the
splendid skill of Joseph Henaberry brings
out every ounce of humor of the situa-
tions, and "Moonlight and Honeysuckles"
should please the vast Minter following.
It is a clean, wholesome story and is sure
to interest most picture audiences.

Miss Minter appears in the role of a
young lady much sought after by two
young men of Washington. D. C. whence
she and her father, a United States sen-
ator, have gone to live. How she puts
each to the test and eliminates all but
the boy of her choice forms the plot.
It is all worked out so pleasantly and
satisfactorily that the interest never lags.
Miss Minter's work is especially pleasing
and she lends charm to the role of Judith
Baldwin.

Mont< Blue is a rough Western type
of lover. Tod Musgrove; Guy Oliver, a
shrewd politician: William Boyd, a
wealthy Washingtonian. while Willard
Louis is James Baldwin and Mabel Van
Buren round out the cast.

Judith and her father move to Wash-
ington upon his election as senator from
Arizona. They leave behind Tod Mus-
grove, a sweetheart of Judith's, who is
soon forgotten in the excitement of
Wasnmgton social affairs. Hamil, anx-
ious to advance his political interests, pro-
poses to Judith, and she, to test his love,
proposes he spend a week-end with her
ai a lodge, where she is chaperoned by

an old servant. She takes him horseback
riding, with disastrous results, and when
he insists upon reading his congressional
speeches she falls asleep. Robert Court-
ney, the other suitor, arrives at the lodge
a day earlier than expected and compli-
cates matters. Then her father arrives
with a newly acquired bride and the
Washington papers hint at a scandal be-
tween Hamil and Judith. The arrival of
Tod from the West forces matters to
a head, resulting in Hamil and Courtney
leaving hastily.

TERROR TRAIL

(UNIVERSAL)

The first two episodes of this new-
Universal serial contain enough real,
legitimate thrills to satisfy the most blase
picture fan. The incident of the falling
fire escape with the pretty Eileen Sedg-
wick perched on the top rung is guaran-
teed to send a shiver up anyone's spine,
and this is but one of the many unex-
pected turns the story takes.

The serial was directed by Edward
Kull. and if succeeding chapters are as
dramatic and full of action as the first
two, the Universal salesmen should have
an easy time of it taking orders for this
thriller.

The story concerns , a secret formula
for a powerful gas which the government
is about to buy. The formula is divided
into three parts and three agents start
for a central point with each separate
part, where it is to be tested. A band
of conspirators attempt to secure the vari-
ous parts of the formula bv fair means or
foul.

Eileen Sedgwick appears in two roles
as Elaine Emerson, a government de-
tective, and Vera Vernon, an expert at
impersonation and a member of the gang
of crooks. George Larkin has the role
of Burns, a detective, while Theodore
Brown is another detective. Al Smith
plays a villain role.

Lewis Stone and Noah Beery in a scene from "The Golden Snare" a story of the
Northwest Mounted Police. (First National.)

EXHIBITORS HERALD

Tulv 23, 1921

Women of American Legion Sell

Coupons for "Better Show Week"

Cooperative Plan to Be Tried by Theatre Men of
Crookston, Minn., During Period Between
September 5 and 11

"Better Shows for Crookston" will be
observed by the New Lyric theatre at
Crookston, Minn., during the week of
September 5 to 11. The Woman's Aux-
ialiary of the American Legion is co-
operating with Managers Watts and
Simmons.

Tickets Now Selling

Coupon tickets are now on sale for the
week. These have been prepared similar
to Chautauqua tickets, each book contain-
ing four coupons good for any perform-
ance of the pictures specified. Each of
the four tickets reads:
Woman's Auxiliary, American Legion
Presents
(Name of picture)
at the New Lyric Theatre
Crookston, Minn.
"Better Shows for Crookston Week"
Admits to Any Performance
<Date)

The following Vitagraph pictures have
been booked for the week: "Black
Beauty." "Trumpet Island," "The Heart
of Maryland." the Alice Joyce produc-
tion, "The Scarab Ring," and a Larry
Semon and a Jimmy Aubrey comedy.

Sell at $1 Each

The tickets are selling for $1 each in-
cluding war tax. On the reverse side of
the tickets is printed a full description of
the use of the tickets and the interest of
the Woman's Auxiliary in the engage-
ment.

Announcement Is Made

Although the regular newspaper adver-
tising will not begin until a week before
the initial performance, the management
of the New Lyric already has made the
following announcement in the news-
papers and by means of circulars:
New Lyric Theatre,
Crookston, Minn.
"Better Shows for Crookston Week."
Watts' & Simmons'
Announcement Extraordinary.

In line with our policy to offer Crooks-
ton people the very best in motion pic-

tures, we announce with pride- that we
have secured three of the very greatest
super-productions of the year, together
with the latest Alice Joyce special produc-
tion, all to be shown within one week:

"Better Shows for Crookston Week"

We shall present these four special
productions under the auspices of the
Woman's Auxiliary, American Legion,
one-half of the net receipts of the week's
business to go to said organization. The
four productions we have selected to de-
light Crookstonians are

"Black Beauty"
"Trumpet Island"
."The Heart of Maryland"
Alice Joyce in "The Scarab Ring."

Each of the four masterpieces will be
presented with a special comedy, includ-
ing Jimmy Aubrey in his latest side-
splitter, "The Blizzard," and Larry
Semon in "The Suitor." Enough Said.

There will be a special matinee given
for each production to enable every child
in Crookston to see these four splendid
shows for 10 cents, including war tax.

Adult tickets will be sold by the or-
ganization for the four productions for
$1.00, including war tax, admitting one
person to any performance of the four
presentations. Help them to make it a
whirl-wind success.

Penny for penny — we will back this
dollar up against any dollar ever spent
for amusements in Crookston, or any-
where else in the good old U. S. A.
Don't Miss a Show! ! !

GLORIA SWAN SON
Reading the story in which she is to have the
stellar role. It is "The Shulamite" by Alice E.
Claude Askew. Paramount is producing it.

Equity Picture Goes Into
First Run Ohio Theatres

The Ziegfeld-Equity picture, "The
Black Panther's Cub," starring Florence
Reed, and distributed in Ohio by Phil
Selznick, has been booked for a first run
at the new Allen theatre at Cleveland,
and for a two-week run at the Pantheon
in Toledo.

Announce Great Demand for Early

Bookings on Latest Tarzan Serial

ELAINE HAMMERSTEIN
From ■ new portrait of the Selznick star.
"Remorseless Love" is her next Select picture.

There has been an unusual demand
for early bookings of the latest Tarzan
serial, "The Adventures of Tarzan," now
in production, according to Louis Weiss
of Adventures of Tarzan Serial Sales
Corporation. The new chapter play will
star Elmo Lincoln.

Another announcement from Mr. Weiss
states that J. Pierson has purchased the
serial for the territory of Egypt. J.
Pierson & Company headquarters are at
Bombay, India.

Plan Comprehensive Advertising

Under the direction of Bert Ennis, an
elaborate exploitation and advertising
campaign will mark the distribution on
the state right market of the picture. In
order to keep this serial constantly be-
fore the exhibitor, an advertising cam-
paign has been inaugurated and will be
carried on weekly in the various trade
papers until the serial is disposed of.

In addition to an elaborate line of ex-
ploitation matter, including a thirty page
press book, eight by ten, eleven by four-
teen and twenty-two by twenty-eight
lobby displays, one, three, six and twenty-
four sheets, two color heralds, various
styles of slides, window cards; banners,
four color letter heads, oil paintings, etc.,
Special assistance will be given the buyer
and exhibitor in various other directions.
Arrangements arc now being completed
for the syndication of the story of "Ad-
ventures of Tarzan" throughout the en-
tire country.

Mr. Weiss says that wires, letters and
phone calls have been received from

numerous showmen requesting an early
booking for the latest Tarzan serial. In
commenting on these inquiries Mr. Weiss
had the following to say:

"In spite of the general business de-
pression which has undeniably affected
the exhibitor during the past six months,
we have been particularly gratified at
the intense interest displayed by innumer-
able exhibitors in our serial 'Adventures
of Tarzan'. While it has been announced
that the serial starring Elmo Lincoln
will not be released until October 15, re-
quests for bookings are coming to our
office through the mails daily from every
section of the country."

Receive Communications

Among the theatres from which com-
munications have been received as: Rialto
theatre, Charleston, W. Va. ; Marvel
theatre, Carlinville, 111.; Empire theatre,
Winchester, Va.; Wilkerson-Lyons En-
terprises, Vincennes, Ind.; Castle theatre,
Bloomington, 111.; Liberty theatre, Herki-
mer N. Y. ; Colonial theatre, Newport,
News, Va. ; Hickory Amusement Com-
pany, Hickory, N. C: Landalc Amuse-
ment Company, Carlinville, 111.;. Star
trcatrc Richmond, W. Va.; Liberty
theatre, Keyser, W. Va.; and the Star
theatre, Buchanan, W. Va.

MacArthur on Coast

Arvid E. Gillstrom is on the Coast to
make eight two reel comedies with Jim-
tnie Adams for Educational publication.
Working with Gillstrom at the Astra
studio is A. MacArthur.

July 23, 1921

EXHIBITORS HERALD

Fox Will Publish Twelve

Specials Under New Plan

"Over the Hill" and "A Connecticut Yankee in King
Arthur's Court" Included in First Six Offered
Exhibitors of U. S. and Canada

William Fox has announced that he will publish direct to the exhibitors
of United States and Canada a series of twelve special productions during the
coming year under the provision that they be given "extended runs at admis-
sion prices in keeping with their value." Included in the group are "Over the
Hill" and "A Connecticut Yankee in King Arthur's Court."

Ralph Proctor to Direct Bookings

Simultaneously was announced the creation of a Department of Special
Productions, under the management of Ralph Proctor, which will deal di-
rectly with the exhibitors on the booking of these attractions.

Joins Wm. Fox

Mr. Proctor is one of the best-known
executives in the motion picture business.
He was formerly assistant general man-
ager of United Artists and prior to that
division manager for Pathe.

The special productions will be sold
individually to exhibitors. The entire
group, it is announced, has been designed
to furnish a complete year's program for
first-run theatres in the important cities.

All to Have Broadway Runs

All of the special productions are to
be given engagements at a Broadway
theatre. Two have already had extended
runs and a third is now being advertised
for early showing.

"Over the Hill," the first picture of-
fered, has remained in New York one
solid year, having opened early last sea-
son at the Astor theatre, and after being
moved several times held at the Park
theatre for its spring and summer run.

"A Connecticut Yankee in King Ar-
thur's Court," the second offering, has
experienced a successful run -in New
York, where it opened last March, but
scored tremendous popularity at the Al-
hambra theatre, London, and ran twelve
weeks at Miller's theatre in Los Angeles.

"Shame," which is to open at an early
date at a Broadway theatre, was directed
by Emmett J. Flynn, who directed "A
Connecticut Yankee in King Arthur's
Court."

Farnum Stars in "Perjury"

"Perjury" is described as a dramatic
story of American life, starring William
Farnum. supported by Sally Crute, Wal-
lace Erskine, Alice Mann and John Webb
Dillon. It was directed by Harry Mill-
arde, who directed "Over the Hill."

"Footfalls" is announced as a "dis-

The First Six
Offered by Fox

OVER THE HILL

A CONNECTICUT
YANKEE IN KING AR-
THUR'S COURT

SHAME

PERJURY

FOOTFALLS

THE LAST TRAIL

These pictures are available to
those exhibitors who can give them
"extended runs at admission prices
in keeping with their value."

tinct novelty" and as presenting "certain
phases of photoplay technique that are
new to the screen." It is based on the
story by Wilbur Daniel Steel which won
the O. Henry short-story prize for 1920.
The chief character, that of a blind man,
is taken by Tyrone Power. Estelle Tay-
lor is also featured.

"The Last Trial" is an adaptation of
Zane Grey's story directed by Emmett J.
Flynn. The leads art taken by Maurice
(Lefty) Flynn and Eva Novak, with Wal-
lace Beery, Rosemary Theby, Charles
French and Francis McDonald in im-
portant character roles.

Advertising Material
Gratis With Booking

Universal States Response
to Anniversary Offer
Is Enthusiastic

As a part of the Laemmle-Universal
anniversary celebration, which will last
until September 4, Universal has an-
nounced that all exhibitors booking a
solid week of the company's pictures
will be offered gratis the regular adver-
tising including posters, photos, heralds,
throwaways, mats, cuts and lobby dis-
plays.

The exhibitor also will be given his
choice of the pictures he desires to play.
Has Special Material

Universal announces that the anniver-
sary period which was launched on July
4, has brought a record number of book-
ings. This two months period marks
the fifteenth year of President Carl
Laemmle's connection with the industry
and the ninth birthday of Universal.

In addition to the regular supply of
advertising aids Universal has a special
line of posters, heralds, window cards,
cuts, mats and publicity stories for these
gala weeks. This material also is given
free to the exhibitor.

Universal announces that the results
of the offer have been a surprise because
while expected that this offer would ap-
peal to the exhibitors, officials looked
for the responses to stretch out over the
two months. Instead, they say there has
been a rush to get in at the very start.
Says Change Is Sought

Charlie Rosenzweig, manager of the
New York exchange, in commenting on
this, declares that many exhibitors are
looking for a change in the policy of
their exhibitions, and that the Universal
gala week offers an excellent way in

RALPH PROCTOR
Who has been named manager of the
department of special productions of
the Fox Film Corporation.

which to introduce the long list of suc-
cessful Jewels and short subjects to
their patrons.

While all the Universal exchanges have
reported big business on gala week, the
Indianapolis exchange holds the record.
It had nineteen gala weeks contracted
for before the opening of the anniversary
period.

Ralph Ince Preparing
To Launch Production
On Selznick's "Justice"

Ralph Ince, who will direct the Selz-
nick Pictures production of John Gals-
worthy's "Justice," has been spending
the last few weeks at his home in Bay-
side, studying the play and the Edward
J. Montague continuity from which the
screen version will be created.

Preparations for the photographing of
the drama are nearing completion at the
West Fort Lee studios, under the per-
sonal supervison of Myron Selznick.
Numerous interesting descriptions and
sketches of British prison, court and
office scenes, have been received from
James Fosdick, who was sent to Eng-
land to obtain data and replicas of ac-
tual buildings and interiors are being
prepared by the technical department.

It is expected that William Faver-
sham, who is to play the star role of
Falder. will begin work within a very
short time.

Issue Film August 10

Myron Selznick, vice president in
charge of production, has chosen "Re-
morseless Love" as the next Selznick-
Elaine Hammerstein publication. It is
scheduled for August 10. Niles Welch
has the principal male role in support of
the star. Ralph Ince directed.

Al Christie (center), president of the Christie Film Company, and a few of his stars. Top row (left to right)— Viora Daniel,
Earl Rodney. Helen Darling. Second row — Bobby Vernon, Dorothy Devore. Bottom row — Neal Burns, Vera Steadman

and Eddie Barry. Educational is distributing the Christie comedies.

July 23, 1921

EXHIBITORS HERALD

New Christie Contract Gives
Ed ucational 24 Films Annually

Comedy Producer Will Make Short Subjects Exclusively During the
Coming Season, According to President E. W. Hammons of the Dis-
tributing Company — Agreement Will Extend Over a Period of Years

A FTER eight months of practical ex-
pcrience in selling Christie comedies,
E. W. Hammons, president of Educa-
tional Film Exchanges, Inc., has con-
tracted for twenty-four two-reel Christie
pictures a year for a term of several
years.

During the last year Christie made, be-
sides the short pictures for Educational,
three longer feature pictures. The suc-
cess of the two-reelers, however, has been
so exceptionally good, it is pointed out,
that Mr. Christie has decided to put every
effort of the Christie staff into the pro-
duction of the shorter pictures exclu-
sively.

In spite of the undisputed appeal in
many quarters of the slapstick type of
comedy, Mr. Christie has held firmly to
the policy of making only the very
highest class of "dressed up" comedy,
each picture being built primarily on a
humorous story rather than on individual
rough-and-tumble situations.

Due to the public's desire for some-
thing new in the comedy line continually,
many brands of comedies have flourished
and died since the Christie Company was
organized five years ago. It is said that
few other comedy companies in the
United States have been able' to exist as
long. In this connection Mr. Hammons
declares that Christie comedies have been
of such consistent quality and have shown
such a steady growth in direction, cast-
ing, photographic quality, story selection
and general interest that instead of fac-
ing a smaller market, they now are sell-
ing more generally than ever before in
their history.

* * *

When Educational took over distribu-
tion of the Christies, about eight months
ago, arrangements were made whereby
virtually twice the amount that had previ-
ously been spent on each comedy would
be expended. As a result, it is said, the
gross receipts on the pictures have
jumped 100 per cent.

Before work was begun on the new
year's series of two-reel comedies, Mr.
Hammons visited the Christie studios in
Los Angeles and spent considerable time
discussing with directors, actors and
photographers just what the exhibitors
were seeking in the way of the Christie
type of picture. The first three pictures
made under the new contract have not
only shown the customary advance, but
have gone a great stride further, setting
a distinctly new mark in short comedy.

"Nothing Like It," which will be the
first Christie comedy published in the
new year, and "Oh, Buddy," also to be
issued in August, are said to be features
in themselves. "Nothing Like It," fea-
turing Dorothy Devore with Eddie Barry,
Earl Rodney and an all-star cast, brings
to film comedy something new in the way
of costuming and is an elaborate produc-
tion. An entire theatre had to be built

to make this picture, which represents the
efforts of a small town theatrical club to
give a play that would live forever in
the memory of the villagers. Dorothy
Devore, playing Cleopatra, is seen in an
ancient costume, as are Helen Darling
and other members of the cast.

* * *

"Oh, Buddy," featuring Neal Burns
with Vera Steadman, is an exceptionally
fast comedy. Burns does as fine work in
this picture as he has ever shown.

"In for Life," the third of the series,
has just been completed. For it a hand-
some Gothic church was built. It was
used for the most handsome wedding
scene that Christie has ever made. In
the midst of the wedding, Laddie, the
collie that made his screen debut in
"Sneakers," is seen coming down the
aisle dragging the kennel to which he
had been tied to keep him from being
a witness to his master's wedding cere-
mony.

It has been apparent to everyone who
has seen these pictures, it is said, that
Mr. Christie has made large expenditures

Christie Stars

Also a Few Comedies in
Which Each Appears
for Distribution by
Educational

Viora Daniel

"In for Life," and "Let Me Explain."

Earl Rodney

"Let Me Explain," "The Reckless Sex,"
"Wedding Blues," "Mr. Fatima" and
"Shuffle the Queens."

Neal Burns

"Oh Buddy," 'Southern Exposure,"
"Sneakers," "Red Hot Love," "Man vs.
Woman," "Movie Mad," "Back from the
Front," "Wedding Blues" and "Shuffle
the Queens."

Vera Steadman

"Oh Buddy," "Southern Exposure,"
"Short and Snappy," "Red Hot Love,"
Wedding Blues," "Going Through the
Rye," "Shuffle the Queens" and "Kiss Me
Caroline."

Eddie Barry

"Short and Snappy," "Hey Rube,"
"Nobody's Wife," "Dining Room, Kitchen
*nd Sink," "Mr. Fatima," "Shuffle the
Queens," "Striking Models" and "Out of
the Night."

Bobby Vernon

"Short and Snappy," "Hey Rube,"
"Back from the Front," "Going Through
the Rve," "A Homespun Hero," "Seven
Bald Pates" and "Kiss Me Caroline."

Dorothy Devore

"Nothing Like It." "Sneakers," "The
Reckless Sex," "Man vs. Woman,"
"Movie Mad" and "Seven Bald Pates."

on these productions. The sets are
elaborate and costly; the casts are num-
erous and the action is extremely high
class and provokingly funny.

The history of Mr. Christie's film career
is a story of unusual foresight and per-
sistence. It was he who insisted on mov-
ing to California when the first company
with which he worked decided to move
from Jersey ten years ago, and he estab-
lished the first motion picture sudio in
Hollywood, renting for this purpose an
old roadhouse.

After several years directing comedies
for a large producing company, Mr.
Christie, with his brother, organized
Christie Film Company five years ago.

"Love is the greatest thing in life,
after all," said Mr. Christie, in New York
a few days ago. "It is the one thing with
a universal appeal, and for this reason
a picture telling a good story about a
newly married couple wildly in love or
about a couple facing difficulties in their
effort to be married, is likely to be the
best.

"My idea of the best recipe for film
fun is just this: Take a boy and make
them love him. Take a girl and make
them love her. Then make them love
each other. Then keep them apart."

Mr. Christie will attend the conven-
tion of branch managers of Educational
Film Exchanges, in Chicago Julv 18, 19
and 20.

Wire for Approval of

Holiday Film Contracts

One exhibitor reaction to Jack Demp-
sey's knockout of Georges Carpentier
was found by home office officials of
Pathe Exchange, Inc., following the
triple holiday over Independence Day.

Exhibitors from all over the country,
the company announces, wired Pathe
branch offices for bookings on the
Dempsey serial, "Daredevil Jack," and
the one reeler showing his training ac-
tivities,' "A Day with Jack Dempsey."
Branch managers, eager to accommo-
date their patrons, wired the home office
for approval of these contracts. Pathe
believes that within another month there
will be several thousand exhibitors play-
ing "Daredevil Jack" or "A Day with
Jack Dempsey."

Will Complete Serial

Before Marketing It

Louis Weiss of Adventures of Tarzan
Serial Sales Corporation announces that
the entire fifteen episodes of "Adventures
of Tarzan," starring Elmo Lincoln, will
be available for screening within the next
month, at which time the actual market-
ing of the serial will begin. This proce-
dure is followed for the purpose of giving
all territorial purchasers an opportunity
of viewing the serial in complete form
before entering into contract for the dis-
tribution of same.

EXHIBITORS HERALD

July 23, 1921

Plans Specials for

State Right Buyers

Backer States Horizon Will
Produce Series This
Coming Season

In extending its program for fall ac-
tivities in the independent field, Franklyn
E. Backer, president of Horizon Pictures,
Inc., announces that his company is mak-
ing preparations to enter the producing
end of the business with a view to fur-
nishing the independent market a series
of specials during the coming season.

Plan Sufficient Product

In a statement, Mr. Backer says: "It
is the purpose of Horizon Pictures, Inc.,
to eventually become the greatest source
of outlet for independent productions and
to this end we are extending every effort
to have ready by fall a sufficient number
of pictures to take care of both the inde-
pendent exchanges and the exhibitors.

"Only recently we announced to the
trade that we were in the market with
cash to buy outright any big specials that
were available. Although we received
some very favorable responses, some of
which eventuated in securing some re-
markable pictures, it was surprising to
note how extremely curtailed production
is today, as indicated by the very limited
response.

Predicts Biggest Year

"To supply the enormous demand for
independent pictures during the months
to come, which I have predicted will be
the biggest in the history of the business,
I find it not only necessary to buy what
worthy productions we can, but to enter
actively into the making of pictures.

"We have now under consideration
final arrangements with several of the
best directors and biggest stars in the in-
dustry, each to make a series of high-
class pictures from well-known novels
and plays."

Federated Contracts for
Series of Four Pictures
Based on Popular Stories

A series of four pictures adapted from
stories by prominent authors will be dis-
tributed by Federated Film Exchanges
of America. No details have been an-
nounced further than the statement that
the productions will have all star casts
under the direction of a well krTown di-
rector. Work on the initial picture is
under way on the Coast. The first pub-
lication will be in September.

Staff Photographer
For Kinograms Sails

Company Says Pictures Will
Be Obtained in Several
Soviet Republics

E. Ross White, staff photographer for
Kinograms, which is distributed through
Educational Exchanges, sailed recently
from New York on an extensive tour of
the Near East and Asia Minor.

The company announces that White
will go into several countries that have
not been visited since the war, including
the new soviet republics.

Will Stop in Greece

White will stop first in Greece to get
pictures of the Greek army fighting the
Nationalist Turks. He will go from
there to Constantinople, thence through
the Dardanelles to the Black Sea, land-
ing at Batum.

A large party of relief workers and
state representatives sailed on the same
boat with White.

Plans Several Trips

From Batum the party will proceed to
Beirut and thence overland to Mesopo-
tamia. A stay will be made in Bagdad,
City of the Caliphs, and trips will be
made along the Tigris and Euphrates
rivers. Visits also will be made to An-
gora, Jerusalem and Bethlehem.

Other places the party will visit are
Damascus and the Russian Caucasus.

Eve Unsell Directs

R-C Scenario Staff

Well Known Writer Leaves
New York for Coast
On July 15

Eve Unsell, one of the best known
scenario writers and editors in the film
business, has been named by R-C Pic-
tures Corporation as head of its scenario
department on the West Coast. Miss
Unsell will leave New York for Los An-
geles on July 15.

She will take with her the following
staff of assistants: Zara Mendel, formerly
associated with Emil Chautard of
hamous Players; Garrett Elsden Fort,
assistant editor and continuity writer,
formerly publicty writer, reader and or-
iginator of titles for Famous Players-
Lasky productions.

Form New Association

Mr. George Blaisdell who was assist-
ing Miss Unsell in re-building synopses
and titling and who formerly was asso-
ciated with the Moving Picture World
will now be associated with Paul Price,
title writer.

Miss Unsell recently has returned
from London where she had charge of
the scenario department of Famous
Players-Lasky British Producers, Ltd.
While there she met H. G. Wells, Sir
James Barrie, Edward Knoblock and
other leading literary lights of Great
Britain. They were impressed with her
judgment and frequently sought her ad-
vice about the picture possibilities of this
or that story.

Dramatize Her Story

This confidence gave her courage to
try her wings outside the scope of the
cinema and the ultimate result was a
chance to sell her "Stigmata," a short
story, to be dramatized. The play will
be produced in London at an early date
by Miss Terry who is a neice of Ellen
Terry, the famous English actress.

Miss Unsell is the author of more than
100 film scenarios including many of
Mary Pickford's and Marguerite Clark's
and Elsie Ferguson's successes.

Six Features Scheduled
For Publication in July
By Famous Players-Lasky

A William DeMille special, a Cos-
mopolitan picture, a Paul Powell pro-
duction made in London, a William A.
Brady film and pictures starring Wallace
Reid and Dorothy Dalton are on Para-
mount's publication program for July.
The pictures to be issued follow:

'The Woman God Changed," a Cos-
mopolitan picture, published on July 3.

"Too Much Speed," with Wallace Reid,
was issued on July 10.

"The Mystery Road," a Paul Powell
picture, also was issued on July 10.

"Life," the Brady picture, to be pub-
lished on July 17.

"Behind Masks," featuring Dorothy
Dalton, July 24.

"The Lost Romance," the DeMille
production, July 31.

Writer Goes to Chile

Elizabeth Lonergan, New York cor-
respondent for Pictures and Picturcgocrs,
London fan magazines, sailed on the
Essequibo recently, for Chile. Miss Lon-
ergan is a magazine writer of consider-
able experience and intends to obtain ma-
terial for trade articles while in South
America. In addition to Chile she will
visit Peru and Bolivia.

July 23, 1921

EXHIBITORS HERALD

Pathe Plans Coincide With Cohen

Stand for Better Films — Pearson

Director of Exchanges Declares Company Adopted
This Policy Urged by Exhibitor President
Several Months Ago

Talmadge Film Goes

Into Strand, July 17

Norma Talmadge's next First National
publication, "The Sign on the Door", will
have its initial New York showing at
the Strand theatre the week of July 17.

In this picture Lew Cody and Charles
Richman will be seen with Norma for
the first time. Others important in the
cast are David Proctor, Agustus Balfour,
Mack Barnes. Helen Weir, Robert Ag-
new, Martinie Burnlay, Paul McAllister
and Lew Hendricks.

Film People Guests of

McCormack at Big Bout

The world's championship fight on
July 2, held in Jersey City, was wit-
nessed by a special gathering of fiim
celebrities, who were the guests of John
McCormack, the popular concert tenor.
The party went to Jersey City in a
special car.

Among those in the party were Mr.
McCormack and his son; Dennis Mc-
Sweeney, John Wagner, D. W. Griffith,
George M. Cohan, Marshall McCarthy.
Tom Forman, Thomas Meigham, Cyril
Ring. Harry H. Buxbaum, Harry Perry,
Joe Humphrevs, W. Gray and Norman
Selby.

Callahan Picture Is Now

Being Edited and Titled

Jimmy Callahan's two-reel comedy,
"King for an Hour," has been cut by
Director Whiting and turned over to
Tom Bret for final editing and titles.
Mr. Callahan has resumed work at his
new studio in Atlantic City.

The story of this comedy originally
served as the basis of a musical-extrava-
ganza called "Hokomoko Island," which
was presented at Camp Bouzaine in the
Argonne Wood, after its capture by the
Americans, to an audience of 3,000
soldiers.

JACK HOXIE, the Arrow star, who
made thousands of friends during a
series of personal appearances in Chicago
during the past week.

The statement of Sydney Cohen, presi-
dent of the M. P. T. O. A., before the
convention of the M. P. T. O. of New
Jersey in Atlantic City, "that the coming
year will have to see pictures with more
action more story and more human in-
terest, in order to satiate an increasingly
discriminating public," finds echoing in
the stand for just such product made
during the past year by officials of Pathe
Exchange, Inc.. according to Elmer Pear-
son, director of exchanges of Pathe.

"Back of the earnestness with which
Paul Brunet pursued his efforts to in-
duce "Rudyard Kipling to write for the
screen, was the knowledge that the screen
was in need of new literary blood, new
life matter, perhaps, to hold the big gains
in patronage made since the war," says
Mr. Pearson. "The school of writers
successful in picture writing had been
gradually thinning out. They had ex-
hausted themselves.

Is Noteworthy Addition

"Mr. Kipling's tremendous source of
wonderful screen material had remained
virgin to motion pictures. Naturally, he
was one of the most noteworthy additions
to the hosts of screen writers, and 'With-

Jack Hoxie, star of the Arrow Film
Corporation, was a Chicago visitor last
Axek, as the guest of Frank Zambreno,
president of Unity Photoplays Company,
and while here made a number of per-
sonal appearances at some of the leading
motion picture theatres.

One of the exploitation stunts arranged
tor Hoxie was a special matinee for chil-
dren, given at the Peoples theatre, Forty-
seventh street and Ashland avenue, which
was run in connection with the Chicago
American, which advertised the showing
extensively for two days previous to the
performance. This resulted in one of
the biggest advertising features ever
worked in Chicago and made a host of
friends for everyone connected with the
affair.

Free Show for Kiddies

Arrow first made arrangements with
Al Lyons, manager of the Peoples, to
give a free show for the kiddies on
Thursday afternoon, the first day of
Hoxie's stay in Chicago. The children
of the Chicago Home for Jewish Orphans
were then invited, as were the children
in the Chicago Home for Crippled and
Deformed Children.

Arrangements then were made with
Checker Cab Company to supply fifty
cabs to take the children to the theatre
and return them after the show. The
stunt was then taken to the American,
which ran the story and carried a coupon
entitling the bearer to a free ticket to
the Peoples.

Star Has Official Car

Lexington Automobile Company fur-
nished Hoxie with an official car, which

out Benefit of Clergy' is the contribution
that will introduce him to the film world.

"While Pathe's reputation as 'the
House of Serials' has been built up on
the strength of the high-class produc-
tions, it has always distributed, we fore-
saw the necessity of going even a step
further in the production of our coming
serials. There was only one way that
possibly could be done. That, by giving
more time to the production that the ex-
ceptionally long period mapped out for
each of our chapter plays.

"Because of the demand by the public
for pictures with big action and human
interest, which we have thoroughly
sensed, Pathe was led originally to con-
tract for a series of productions in which
Tom Santschi was starred, pictures throb-
bing with the bigness of the great West;
the Adventures of Bill and Bob,' outdoor
exploits of two real American boys, and
the Holman Day series of Maine woods
attractions.

Tired of Hoakum

"The public beyond doubt has tired of
the average motion picture 'hoakum' that
it has been handed for the past two or
three years. Mr. Cohen is exactly right
in asserting that rich pocketbooks never
considered programs, or attractions."

took him to the Children's Home, where
he led the parade of fifty cabs to the
theatre. Each of these cabs bore this
banner: "We're on our way to the
Peoples Theatre to See Jack Hoxie."
The theatre, which seats 2,500, was
crowded to the doors and a line of chil-
dren formed four blocks long waiting ad-
mission.

The picture shown was "Devil Dog
Dawson" and when Mr. Hoxie made his
appearance immediately after the final
scene flashed across the screen, the ap-
plause was deafening. Afterwards, photo-
graphs were taken by the staff photog-
rapher of the American in front of the
theatre and the crowd became so dense
that traffic was halted.

Appears at Theatres

While in Chicago, Hoxie appeared at
the Peoples, Gem, Halsted, Stadium,
Waverly, Gold, Brighton Park, Milda,
White Palace, California, Maplewood,
New Era, Milford, Strand. Vision, New-
berry, Orpheus and Illington.

Unity Photoplays Company deserves
great credit for the way it handled the
personal appearances of Mr. Hoxie, de-
riving the maximum amount of benefit
from them for the exhibitors. Hoxie met
with a splendid reception wherever he
appeared. With Mr. Hoxie on his trip
to Chicago were Messrs. J. S. Jossey and
Thomas A. Curran, special representa-
tives from Arrow, and J. Charles Davis,
2nd., special representative, who has
charge of Hoxie's coast-to-coast trip.
Hoxie has already been to Dallas, Tex.,
Oklahoma City. Kansas City, St. Louis,
Minneapolis and will go from Chicago to
Louisville. Pittsburgh, Philadelphia and
New York.

Hundreds of Kiddies Cheer Hoxie

At Special Chicago Performance

EXHIBITORS HERALD

July 23, 1921

Los Angeles Pastor Takes Film

As Basis for Impressive Sermon

Rev. William MacCormack Says That "The Woman
God Changed" Has a "Deeply Religious
And Spiritual Motive"

"The Woman God Changed," Cosmo-
politan Productions' success, has broken
the record at Grauman's Rialto theatre,
Los Angeles, where it is in its fifth week.
So powerfully has the theme of this pic-
ture impressed Los Angeles that the Very
Rev. William MacCormack preached a
sermon on the subject at St. Paul's Pre-
Cathedral.

"The picture," said Dean MacCormack,
"has a deeply religious and spiritual mo-
tive. It concerns holy matrimony and
deals with the question 'Can a layman
marry himself?'

Excellent for Young People

"The picture is artistically beautiful.
It is the story of a woman who in the
early part of her life went wrong. It is
a very excellent picture for our young
people to see once in a while. Many
times we keep this kind of pictures away
from the very ones who ought to see
them.

"After killing her paramour, the woman
flees to Tahiti and is found later by a
detective sent to arrest her and bring her
back for trial. They are shipwrecked
and the woman and the man agree to
marry. They are rescued and she is tried
and found guilty. The sentence of the
court is that she be placed under proba-
tion in the custody of the detective who
wedded her.

Discusses Marriage

"I do not agree with the solution of
the problem regarding marriage, for it
is getting one into bigger trouble than
he was in. It is a helpful sign, how-
ever, that people try to find the key to
the difficult problem of marriage. The
trouble is that most people enter into
marriage without proper or adequate
consideration. If it were properly con-
sidered there would not be as many mar-
riages that prove disastrous or as many
divorces. I decline to marry people when

I find they do not appreciate the sacred,
solemn, serious relationship that exists in
every marriage , tie.

"We ought to make divorces more diffi-
cult, not easier. There ought to be in
every marriage love and God. It should
be a sacred, solemn, religious step, for
only when man and woman come in that
sp'rit is marriage sacred and the home
safe.

"It is a hopeful sign when business men
in secular walks of life are studying the
problem.

Lesson in Picture

"What happened to the woman God
changed? She had a wonderful, consum-
ing, purifying love in her heart — the pres-
ence of God, for God Himself is Love.
This changed her. The creator of the
picture evidently saw the great, funda-
mental essential thing in human life,
which is that it is only as God takes hold
of our hand that we can be lifted out
of the slough of sin. The great hand
of God is outstretched to every sinner.
Salvation is so easy that all we have to
do is to take His hand.

"The thought of the picture is that it
is only when God holds our hand do we
know that we can stand fast and sure."

"The Woman God Changed" was di-
rected by Robert G. Vignola. The scen-
ario was written by Doty Hobart from
the original story by Donn Byrne. Seena
Owen and E. K. Lincoln play the leading
roles. Dr. Frank Crane wrote the titles.

GUY BATES POST
Star of the screen version of Richard Walton
Tully's drama ''Omar the Tentmaker," which
Associated First National will distribute.

Cosmopolitan Completes
Photographing "Back Pay"

The photographing of "Back Pay," a
Fannie Hurst story, has been completed
at W. R. Hearst's Astoria studio, "Back
Pay," the story of a country girl's life
and a fast set in New York, was directed
by Frank Borzage. Frances Marion
wrote the scenario. Seena Owen, who
plays the leading role in the picture, has
recovered from a bad attack of Kleig
eyes. Playing opposite Miss Owen was
Matt Moore.

"Passion" Sets Record at Tivoli

And Riviera Theatres, Says Katz

First National Attraction Draws Largest Monday,
Tuesday and Wednesday Crowds in History
Of Two Houses, Declares Exhibitor

RICHARD WALTON TULLY
Who haa hrfun production of "Omar the Tent-
maker" and "The Maaquerader," starring Guy
Bate* Po»t. for Firat National distribution.

Sam Katz, member of the firm of
Balaban & Katz, who seldom make pub-
lic announcement of box-office records
of pictures, is authority for the state-
ment that the day-and-date showing of
"Passion" at the Tivoli and Riviera thea-
tres established a record which would be
remarkable at any time of year and is
phenominal under conditions. The pic-
ture played in the two houses the .veek
of June 27.

Advises Strong Attractions

"The remarkable record that 'Passion'
made in the Tivoli and the Riviera abso-
lutely convinces me that the only sound
policy, summer or winter, that an ex-
hibitor can afford to have is to play the
best attractions he can possibly get,"
said Sam Katz.

"The picture's record would be ex-
traordinary at any time, but when you
stop to consider that its day-and-date
appearance at the Tivoli and the R viera
followed a three weeks' season at Orch-
estra Hall, it is nothing less than sensa-
tional.

"I am satisfied that neither heat, dull-
ness nor anything else can keep the
public at home when there is a first-rate
attraction playing at your theatre. Such
a demonstration as this should raise the
spirits of the most discouraged exhibitor

and renew his confidence in his ability
to fill his house with tried and proven
pictures."

Riviera Records Broken

All records for a week's run were
broken at the Riviera, according to the
Balaban & Katz offices. The Monday,
Tuesday and Wednesday attendance rec-
ords were shattered at both houses. At
tin- Tivoli the week's run equalled that
of any other picture.

No figures on the week's run at either
house could be obtained from the Bala-
ban & Katz headquarters. It was stated,
however, that owing to the extreme heat
in Chicago, the Monday, Tuesday and
Wednesday record was significant, espe-
cially in view of the fact that these three
days generally are the lightest of the
week.

The regular prices of admission were
maintained at both houses.

Announced by First National

Mr. Katz's statement was announced
by First National, together with a scries
of similar reports from exhibitors in
various parts of the country of success
with other First National pictures. Bert
DeardorfF, manager of the Strand at
Kendallville, 111., a town of .r.,.i00, re-
ported "The Kid" showing to nearly
4,000 people in three days.

July 23, 1921

EXHIBITORS HERALD

Sixty Houses Show
Film Night of Bout

Pathe Says This Is Greatest
Accomplishment in News
Reel History

Sixty theatres in New York City and
vicinity, including the Rialto and Strand,
and all the first run Keith houses, on
Saturday night, July 2, only a few hours
after the championship fight, showed the
Fathe News special on the Dempsey-Car-
pentier bout.

Less than twenty-four hours after the
count of ten had been recorded over
Carpentier, the leading theatres of Chi-
cago also were showing this special. One
negative had been made by the Pathe
News cameramen for Chicago. This ar-
rived in Chicago via airplane and train
at 4:45 'Sunday morning.

Printed In Chicago

Arrangements had been made in Chi-
cago for the printing of the necessary
number of prints for the territory. Titles
already had been wired and were ready
for insertion.

By 2 o'clock Sunday morning the
Pathe News laboratories had completed
the job of printing the full quota of
prints for every branch and they were
being rushed to every corner of the
United States.

Cohen Makes Statement

"The Pathe News feat is made remark-
able," says Emanuel Cohen, editor of the
reel, "even more so than by the rapidity
of distribution, through the fact that it
showed the actual scenes inside the arena
during the fight, as well as before. Only
the Federal law prohibiting the exhibi-
tion of fight pictures, prevented the Pathe
News from showing the pictures of the
fight itself. In spite of all physical handi-
caps, rules, and regulations, Pathe staff
men photographed every blow struck
during the fight."

The theatres receiving the special in time to
exhibit it on Saturday night were: Rialto, Strand,
(Brooklyn); Hmpire; Filmland. (Brookyln) ; Fox's
Washington; Hamilton. (Yonkers); Kingsway,
(Brooklyn); Loew's Burland, Spooner, New York
and Elsmere Theatres; Linden, (Brooklyn); Lyric
Majestic; Mermain, (Brooklyn); New Atlantic,
(Brooklyn); New Atlantic, (N. Y. C.) ; Oxford.
(Brooklyn); Peerless. Fifth Avenue, (Brooklyn);
(Brooklyn); Peerlss, Fifth Avnue, (Brooklyn);
Park. (Brooklyn); Roosevelt; Rialto, (Brooklyn);
Rocking Chair Movies, (Brighton Beach); Stanley,
77th Street. Schuyler. Tremont. Venice. Yorkville
Casino Moss's Broadway, Astoria. (Astoria, N. Y.) ;
Atlantic, (Atlantic Highland, N. J.): Cort,
(Newark); Colonial, (Newark); Danforth, (Jer-
sey City); Forest Hills. (Newark); Goodwin,
(Newark); Orpheum, (Jersey City); Playhouse,
(Newark); Halsey, (Newark); Bushwick, (Brook-
lyn); Coliseum; Keith's Eighty-first street. Ford-
ham, JIarlem Opera House, Hamilton. Jefferson,
Orpheum, Brooklyn; Prospect Park, (Brooklyn);
Palace; Keith's Riverside; Proctor's Fifth avenue;
Proctor's Fifty-eighth street; Proctor's 125th
street, and Proctor's Twenty-third street.

What Would You Do in This Case?

IS VENGEANCE WORTH WHILE ?

Fox Managers in Receipt
Of Gifts From Exchanges
In Minneapolis, Cleveland

M. J. Weisfeldt has been transferred
from the Minneapolis office of Fox to
assume charge of the Cleveland branch.
Prior to his departure from Minneap-
olis the employes of the exchange pre-
sented him with a handsome gold watch
while the members of the Film Board
of Trade gave him a gold mono-
grammed fob.

Mr. Weisfeldt relieved Sam Dembow,
assistant general sales manager of Fox,
who had been acting manager at Cleve-
land. The employes of the Ohio office
presented Mr. Dembrow with a solid
gold fountain pen.

CORINNE GRIFFITH H2

"MORAL FIBRE

EXHIBITORS HERALD

July 23, 1921

Mary is a popular name for girls. Our
unofficial census enumerator states that
there are more Marys per square mile of
population than there are Smiths in the
telephone book. Ever since she took her
little lamb to school Mary has been a popu-
lar heroine of jazz verses. Just to make
our readers merry we introduce some verses
about her.

Mary had a swarm of bees.

She loved their buzzing lives ;
They, too. loved their Mary, 'cause
Their Mary had the hives.

— Washington Times.
*

Mary wore two silken sox.

Rolled down below her knee;
But Mar>- once had chicken-pox ;

Which spoiled the scenery.

— Carnegie Puppet.

Mary had a little lamb

Between two hunks of bread :
The S. P. C. A. did not complain,
Because the lamb was dead.

— Vaudeville News.
*

Mary had a little laugh,

Which sounded like a giggle ;

It followed her most everywhere
And kept her all a-wiggle.

— Rutgers.

Mary had a little lamp.

She has it trained, no doubt;

For every time I call on her
The little lamp goes out.

— Ohio Sun Dial.

Mary had a little waist.

Where nature made it grow ;
But everywhere the fashion went,
The waist was sure to go.

— Tennessee Mugwump.
*

Mistress — "Mary, why didn't you bring
on the finger-bowls? Didn't the lady you
last worked for have them?"

Maid — "No, mum. Her friends always
washed before they came to dinner." — Lon-
don (Eng.) Tit Bits.

A Lover — "I wish you'd find out how I
stand with your father."

His Lass— "Oh! Why?"

A Lover — "He gave me a tip on the Stock
Exchange tonight." — London (Eng.) Mail.
*

"Dad, what's a social scale?"

"Well, generally speaking, old man, it's
a place where money is weighed." — London
(Eng.) Bystander.

Fred "Did you hear of the awful

fright Frank got on his wedding-day?"

Jack — "Yes, I was at the church. I saw
her." — London (Eng.") Blighty.

"She says she is going to give singing
lessons."

"She'll have to. Nobody'll ever pay her
for them." — London (Eng.) Answers.
*

Col. Borer — "Hello, Jones, where' ve you
been ?"

Jones — "To see my people."
Col. Borer. — "Ah! And how did you find
them ?"

Jones — "Quite easily — knew where they
lived." — London (Eng.) Telegram.

First Lady — "Since my husband has
taken up this idea of adopting French
towns, I've not seen much of him."

Second Lady — "But how interesting !
What town nas he adopted? Paris?" —
London (Eng.) Passing Show.

Customer — "I say, do you ever play any-
thing by request?"

Delighted Musician — "Certainly, sir."

Customer — "Then I wonder if you'd be
so good as to play a game of dominoes
until I've finished my lunch?" — London
(Eng.) Punch.

A starving tramp stopped at a kitchen
door in California and asked for food.
"You likee fish?" asked the Chinese cook.
"Yes," replied the tramp eagerly. "All
lite, come around Friday." — Tennessee
Mugwump.

"I have seen better days," the tramp at
the door began.

"So have I," replied the housekeeper,
glancing at the darkening skies .before she
slammed the door. — Paterson Press
Guardian.

Mrs. Gripcoin (about to send tramp to
wood pile) — "Lincoln began as a rail split-
ter and in time he ate his meals in the
While House."

Happy Harry — "Lady, I never split a
rail yet and right at this time I can eat
meals in any color house." — Rutgers
Neilson.

Tramp — "Madam, could you give me a
dime for a bed,"

Madam X. — "Why, sure ; bring the bed
inside." — Southern Buck.

Old Lady (to tramp)— "But, my good
man, your story has such a hollow ring. '

Weary Willie — "Yes, missis, that's the
natural result of speaking with an empty
stummick." — London (Eng.) Mail.

Mr-- Happyhome — "What can I do for
you, my poor fellow?"

Tattered Tom — "Lady, the woman at th'
next farm give me a piece of cheese. Would
you be so kind as to surround it with
bread?" — Ayer (Mass.) News.

Tramp — "Can you assist me along the
road, mum?"

Lady — "Personally I cannot, but I can
unchain my dog, and I know he will be
pleased to do so." — New Orleans Item.

LETTERS
From Readers

Communications on topics of
current interest. Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

A Reply to J. C. Jenkins

HAMILTON. OHIO.— To the Edi-
tor: Will you kindly convey the follow-
ing letter to J. C. Jenkins of Neligh,
Neb.:

In a tecent issue of Exhibitors Herald.
you inquired as to the whereabouts of
Ohio and in particularly Hamilton. Al-
though somewhat belated, may I not at
this time enlighten you as follows:

1. Ohio has given so many Presidents that I
can't count them all.

2. Ohio is NOT responsible for Mr. Bryan's
past or present residence.

3. Ohio formed the present National Organiza-
tion of the M. P. T. O. of America, of which you
are so fond.

4. Ohio had a song made popular by Al Jolson,
OHIO.

5. Even the Democrats had to come to Ohio
for their nominee.

6. Ohio is one of the states that has censor-
ship— mostly in name only.

7. Ohio takes much pride in its principal auto-
mobile industries. Nearly every good car is made
in Ohio, but the state should not be blamed for or
held to account of HENRY FORD.

8. Ninety-nine and nine-tenths of all the Rab-
bis come from Ohio.

9. The world's largest paper mills are located
here in Hamilton, and it's $$$ to doughnuts that
every paper money you ever handled had Hamil-
ton as its origin.

10. The world's largest safes come from Ham-
ilton.

11. Hamilton is one of the greatest industrial
towns in the country.

12. Hamilton was discovered for the Motion
Picture realm by Exhibitors Herald, and this has
been noticed, not only by yourself, but New York
City as well. In fact, even First National starts
to put its HAMILTON account on the map.

Of course lack of time and space pre-
vents further details, but I hope this
answers your query. And now, if turn-
about is fair play, and with the permis-
sion of Exhibitors Herald I'd like to ask
"Where is NELIGH?"

I have been in Nebraska; yes even in
Lincoln (for which I apologize to the
'Wets"). I have heard them speak of
Nelly and Up In Nellie's Room, but oi
NELIGH— Never!

In conclusion, let me say that this re-
ply is written on the hottest day of the
year. While the humidity has not af-
fected me, it has business, and — as they
say in the classics "there isn't any
more." But personally, I sure am hot.
Trusting this finds you the same, I am,
Co-operatively yours — Fred S. Meyer,
Palace theatre, Hamilton, O.

Runs Short Subjects Only

AUGUSTA, GA.— To the Editor:
I do not use features — nothing but one
and two reelers, six reels a day. I run
six serials per week, one every day, and
balance my programs with Westerns
and comedies. I would not run a fea-
ture at any price. — R. J. Eden field,
Dreamland theatre, Augusta, Ga.

Celtic Company Makes

Production in Relief

Celtic Photo Play Company announces
that its initial production will be filmed
by the Cameo process of relief which
gives the impression of depth. The pic-
ture will be adapted from a George
Scarborough story under the supervision
of Director Wharton.

July 23, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Producers

A Small Town Idol, a Mack Sennett
production. — A sure fire picture. The
best comedy-drama ever filmed. Good
business for extremely hot weather. — D.

F. Thomburg, Paramount theatre, Ne-
braska, City, Xebr.

The Forbidden Thing, an Allan Dwan
production. — Liked fairly well. — C. Old-
ham, Dixie theatre, McMinnville, Tenn.
— Neighborhood patronage.

A Perfect Crime, an Alan Dwan pro-
duction.— If you have an intelligent class
they will like this. If you have a serial
crowd they won't want it. — G. W. Yea-
ton, Ioka theatre, Exeter, N. H. — Neigh-
borhood patronage.

The Forbidden Thing, an Allan Dwan
production. — Picture not up to standard,
and did not draw well. Ran two days
and lost money. Not liked at all. —
Angelo Chiarenza, Grand theatre, Cam-
bridge City, Ind. — Neighborhood patron-
age.

The Last of the Mohicans, a Maurice
Tourneur production. — Good, but did not
satisfy as much as we expected. Too
many women killed, etc., and only
pleased those who liked historical stuff.
— C. Oldham, Dixie theatre, -McMinn-
ville, Tenn. — Neighborhood patronage.

Lying Lips, a Thomas H. Ince pro-
duction.— One of the best. Anyone who
knows a good picture will like this. —

G. W. Yeaton, Iowa theatre, Exeter,
N. H. — Neighborhood patronage.

First National

The Passion Flower, with Norma
Talmadge. — An excellent picture of
heavy tragedy. — R. G. Jordan, Hinsdale
theatre, Hinsdale, 111. — Neighborhood
patronage.

Gypsy Blood, with Pola Negri. — Star
good emotional actress. No good for
small towns. Fair business, however, due
to exploitation. — Dr. Roy Hudson, Lib-
erty theatre. Killeen, Tex. — Neighbor-
hood patronage.

The Old Swimmin' Hole, with Charles
Ray. — Five reels of sameness. Not a
good Ray picture. Poor business. Not
as good as 19 and Phyllis. — Juan Car-
bonell, Monroe theatre, Key West, Fla.
— Neighborhood patronage.

Man, Woman, Marriage, an Allen
Holubar production. — The best picture
that has been produced in the last twelve
months, excepting none. Pleasing in the
extreme, but no business. — A. H. Mc-
Carty, Mildred theatre, Barnesville, Ga.
— Neighborhood patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — Zippy comedy. Nothing
draws lately, however. The swivel chair
publicity men can rave, but when Sum-
mer comes very few neighborhood house
managers are compelled to secure police-
men to knock 'em away with clubs no
matter what the attraction, and we have
played nearly all the big ones, including

Passion, Man, Woman, Marriage, The
Passion Flower, Forbidden Fruit and

similar productions. They jes' don't
come, that'sal.' — H. W. Gauding, Lin-
coln theatre, Pittsburgh, Pa. — Neighbor-
hood patronage.

Love, Honor and Behave, a Mack Sen-
nett production. — It's a good comedy, but
has no drawing power. Heard no one
rave over it. — Charles Bevine, Morgan
theatre, Henryetta, Okla. — General pat-
ronage.

The Kid, with Charlie Chaplin.— Not
as good as they expected. Just about
got by at increased price. Satisfied less
than 50%. — G. W. Yeaton, Ioka theatre,
Exeter, N. H. — Neighborhood patronage.

The Kid, with Charlie Chaplin— Drew
big crowd three days. Pleased all. — A.
S. Hatch, Royal theatre, Kempton, 111.
— Neighborhood patronage.

The Devil's Garden, with Lionel Bar-
n'more. — Too drawn out and as a whole
not pleasing. Lost money on it. — A. H.
McCarty, Mildred theatre, Barnesville,
Ga. — Neighborhod patronage.

The Love Expert, with Constance
Talmadge. — Not as good as previous pic-
tures. Very little to the story, yet fair
entertainment. — Smith Read, Patriot the-
atre, DeKalb, Tex. — Small town patron-
age.

The Notorious Miss Lyle, with Kath-
erine MacDonald. — A story that is so
weak and frail that a great many walked
out of theatre and must say I cannot
blame them. My opinion is there is not
the care being taken in making such pic-
tures. Subtitles did not show any brains
behind them and cast was poor. Poor to
poorer business second day.— Will H.
Brenner, New Cozy theatre, Winchester,
Ind.

aanom iMumnmaoHimtngiHam im mrammmg

| Ten Plays

My Patrons

Liked Best |

| 1. Desert Gold.

| 2. Black Beauty.

1 3. The Kid.

| 4. The Sage B rusher.

| 5. Isobel.

| 6. Riders of the Dawn. |
| 7. Why Change Y our §

Wife?
| 8. The U. P. Trail.
| 9. Kazan.
| 10. The Brute Master.
G. B. Dickenson,

Arcade Theatre,
Cottage Grove, Ore. j
jaBanDHHunynatmintaiini iiiiiiimi^nHUitiiiJiiuiitiiiuuiiaiimifniiniiiniiiiiiiinHuiiiiimniit^

The Kid, with Charlie Chaplin.—
Pleased 100%.— Hal Billeter, Strand the-
atre, Perry, Ga. — Neighborhood patron-
age.

The Love Expert, with Constance
Talmadge. — Typical Constance Talmadge
picture and good. However, small at-
tendance.— E. A. Baradel, Palace theatre,
McGehee, Ark. — Small town patronage.

A Virtuous Vamp, with Constance
Talmadge. — A dandy good comedy. The
poor girl even gets the audieuce stuck
on her. This is one of her good ones.
Don't be afraid to boost it a little. — H.
A. Wishard, Wishard theatre, Bloomfield,
la. — Home patronage.

The Virtuous Vamp, with Costance
Talmadge. — This is a very good picture.
Enjoyed by all who saw it. Constance
always draws a laugh and a crowd. — J. S.
Painter, Liberty theatre. Quenemo, Kans.
— Neighborhood patronage.

The Thunderbolt, with Katherine Mac-
Donald. — Have read some adverse criti-
cism, but my audience pronounced it one
of the very best pictures, and can readily
agree with them, although I lost money.
W. C. Cleeton, Gem theatre, Higbee, Mo.

The Love Expert, with Constance
Talmadge. — A scream from start to
finish. Needless to say, pleased 100%.
— C. F. Hancock, Lyric theatre, Stuart,
Fla. — Small town patronage.

The Kid, with Charlie Chaplin. — Good
picture. Everybody liked it. Ran two
days to fair house. This picture was
run at two towns close by here, before
it came here. Reason for fair business.
— Angelo Chiarenza, Grand theatre,
Cambridge City, Ind. — Neighborhood
patronage.

The Notorious Miss Lisle, with Kath-
erine MacDonald. — About as good as any
MacDonald production. She could im-
prove her pictures a lot by trying to
acquire a little facial expression. Was
a repeat and had a record house — the
wrong way. — Henry W. Gauding, Lin-
coln theatre, Pittsburgh, Pa. — Neighbor-
hood patronage.

Fox

The Road Demon, with Tom Mix. —
Absolutely the most entertaining and ex-
citing action picture we have ever shown.
It kept a big crowd on their feet from
start to finish. Mix destroys more prop-
etry in this picture than is used in many
pictures we have run. — Smith Read,
Patriot theatre, DeKalb, Tex.— Small
town patronage.

Big Town Ideas, with Eileen Percy. —
If you want to please your people stay
away from it. — Thornburg Bros., Liberty
theatre, Nebraska City, Nebr. — Neigh-
borhood patronage.

Dynamite Allen, with George Walsh. —
Pleased a few. — Giacoma Bros., Crystal
theatre, Tombstone, Ariz. — General pat-
ronage.

Untamed, with Tom Mix. — Full of ac-

EXHIBITORS HERALD

July 23, 1921

tion. Up to star's standard. Mix always
good for small towns. — E. J. O'Neill,
Broadway theatfe, St. George, N. B.,
Can. — Small town patronage.

The Lamp Lighter, with Shirley
Mason. — A regular picture that was thor-
oughly enjoyed by all who saw it, but
Shirley does not get any business in
this town. — Herbert S. Wolfe, Audi-
torium theatre, South Bend, Ind. — Gen-
eral patronage.

His Greatest Sacrifice, with William
Farnum. — Farnum's best character work.
Pleased 100%.— Hal Billeter, Strand the-
atre, Perry, Ga. — Neighborhood patron-
age.

Fire Brand Trevison, with Buck Jones.
— Good picture. Should please most any
audience. — R. E. Johnson, Franklin the-
atre, Piggott, Ark. — Small town patron-
age.

Drag Harlan, with William Farnum. —
Everybody west of the Mississippi was
killed off in this play. However, it was
decidedly good and very thrilling. A
real old time Western. Farnum is as
quick on the trigger as the cut off of
the shutter. — Philip Rand, Rex theatre,
Salmon, Idaho. — Small town patronage.

Twins of Suffering Creek, with
Wi'liam Russell — A good program pic-
ture, and took well here. Small crowd.
Weather very hot. — W. H. Goodroad,
Strand theatre, Warren, Minn. — Neigh-
borhood patronage.

The Husband Hunter, with Eileen
Percy. — Poor. Lay off of it. Nothing to
interest and hold. Latter part of last
reel is a thrill or two. Balance slow and
draggy. — O. I. Sheely, Casino theatre,
Clinton, S. C.

The Lamp Lighter, with Shirley
Mason. — Best of star so far. Very good
story. Had people see this picture that
never come during week days for they
had read the story. — S. A. Bergcr, Star
theatre, Jasper, Ind. — Neighborhood pat-
ronage.

Get Your Man, with Buck Jones. —
This sure pleased. Just the kind for a
house that demands action and westerns.

— Thornburg Bros., Paramount theatre,
Nebraska City, Nebr. — Neighborhood
patronage.

The Tom Boy, with Eileen Percy. —
Poorest picture this star has made.
Nothing to the story. Everything de-
pends on the popularity of the star to
put this over, which she does as usual.
Give her good stories and nothing will
stop her. — Smith Read, Patriot theatre,
DeKalb, Tex. — Small town patronage.

His Greatest Sacrifice, with William
Farnum. — Good, but my patrons like
Farnum better in Westerns. — C. Oldham,
Dixie theatre, McMinnville, Tenn. —
Neighborhood patronage.

The Land of Jazz, with Eileen Percy.
— This picture is an ordinary one.
Pleased 40% of my patrons. My patrons
don't like this kind of a picture. — L. B.
Greenhaw, Strand theatre, Leslie, Ark.—
Small town patronage.

Two Moons, with Buck Jones. — I have
never had a poor show with Buck Jones.
He always has action and that is what
the public wants in Westerns. — W. T.
Biggs, Unique theatre, Anita, la. — Neigh-
borhood patronage.

Colorado Pluck, with William Russell.
— Not as good as the previous ones by
this star. Not as much pep as usual,
though entertaining and will please Rus-
sell fans. — Smith Read. Patriot theatre,
DeKalb, Tex. — Small town patronage.

Untamed, with Tom Mix. — Good. Not
much use to try to say anything about
Mix's pictures as I have the first one yet
to fail to pull them in, and they know
what's going to happen. Plenty of ac-
tion. All like that. — O. I. Sheely, Casino
theatre, Clinton, S. C. — Neighborhood
patronage.

Drag Harlan, with William Farnum. —
Has lots of action. Pleased most of my
patrons, as it is better than the ordinary
Western picture. If your patrons like
Westerns you can't go wrong on this
one. — Lyman Stccnblock, Odell Opera
House, Odell, Nebr. — -Neighborhood pat-
ronage.

Prairie Trails, with Tom Mix. —

Wonderful picture. Mix never plays in
a poor one. Book this picture. — L. B.
Greenhaw, Strand theatre, Leslie, Ark. —
Small town patronage.

Sunset Sprague, with Buck Jones. — It's
one of those shoot-'em-up kind, but a
good puller. Jones is popular here. — A.
J. Steggall, Opera House, Fayette, la. —
Neighborhood patronage.

Goldwyn

Prisoners of Love, with Betty Comp-
son. — Another remarkable picture. Noth-
ing over done. A perfect picture.
Perfect cast. — Hal Billeter, Strand the-
atre, Perry, Ga. — Neighborhood patron-
age.

Madame X, with Pauline Frederick. —
One of our best and we have run the
good ones. — A. S. Hatch, Royal theatre,
Kempton, 111. — Neighborhood patronage.

Jubilo, with Will Rogers. — Good pic-
ture if you like hobo comedy stuff. —
O. I. Sheely, Casino theatre, Clinton, S.
C. — Neighborhood patronage.

Madame X, with Pauline Frederick. —
Best picture ever made by this star.
Acting by the whole cast very good.
Patrons pleased, and will please any-
where.— S. A. Berger, Star theatre, Jas-
per, Ind. — Neighborhod patronage.

Duds, with Tom Moore. — A great pic-
ture. My patrons like Tom Moore.
Don't fail to book this one. — L. B. Green-
haw, Strand theatre, Leslie, Ark. — Small
town patronage.

The World and Its Woman, with
Geraldine Farrar. — It is the most dra-
matic and memorable picture the star
has appeared in. It is notable for its
massiveness. — W. W. Stirlen, Alhambra
theatre, Delta, la. — Small town patron-
age.

Strictly Confidential, with Madge Ken-
nedy.— A pleasing show. Satisfied our
people. — Unique theatre, Bricelyn, Minn.
— Neighborhood patronage.

Scratch My Back, with a special cast.
— Very entertaining, but couldn't com-
pete with weather conditions. — R. G.
Jordan. Hinsdale theatre, Hinsdale, III.
—Neighborhood patronage.

Pinto, with Mabel Normand. — A good
picture that pleased nearly all that saw
it. — Custer Carland, Victoria theatre,
Frankfort, Mich.

Hodkinson

Keeping Up With Lizzie, with Enid
Bennett. — A good comedy-drama which
is true to life. — Mrs. Frank Paul, Marvel
theatre, Carlinville, 111. — Small town pat-
ronage.

The U. P. Trail, with Roy Stewart.—
1 expected big returns from this feature
and received two days of wonderful busi-
ness. My patrons were very much satis-
fied. Zane Grey's pictures are my best
bet. Desert Gold holds the house record.
— G. B. Dickenson, Arcade theatre. Cot-
tage Grove, Ore. — Neighborhood patron-
age.

The Breaking Point, with Bessie Bar-
riscale. — Very poor picture. Poor busi-
ness.— Juan Carboncll, Monroe theatre,
Key West, Fla.

The U. P. Trail, with Roy Stewart.
— Best Zane Grey picture yet produced.
Enjoyed equally by men, women and
children. If you have not played this
picture, make room for it on your pro-
gram. Picture has the faculty of making
one feel an intense interest in the indi-
vidual characters. — W. J. Powell, Lonet
theatre, Wellington, O.

The U. P. Trail, with Roy Stewart.—
Zane Grey is the big feature in this one.
His name stands for more than any an-

July 23, 1921

EXHIBITORS HERALD

thor. Very good. — W. C. Whitt, Home
theatre, Anderson, Calif. — Small town
patronage.

East Lynne. a Hugo Ballin produc-
tion.— A modernized version of an old
time classic. Picture really worth while.
Showed two days and lost money. Not
on account of weather, but the picture
— H. S. Wolfe, Auditorium theatre, South
Bend, Ind. — General patronage.

Desert Gold, with a special cast. — A
class A picture. Zane Grey book always
a good puller. Book it if you are look-
ing for the best. — A. J. Steggall, Opera
House, Fayette, la.

The Brute Master, with Hobart Bos-
worth. — Excellent business for two days.
Everybody well pleased. Great picture
for dull times and hot weather. Hod-
kinson features have proven a good bet
for me. Advise brother exhibitors to
hook up with this independent distribu-
tor.— G. B. Dickenson, Arcade theatre,
Cottage Grove, Ore. — Xeighborhood pat-
ronage.

The Westerners, with a special cast. —
Another good one that will please 90%.
You can't go wrong on this stuff. Lots
of action and the kid in this picture
pleases. — G. L. Deady, Palace theatre,
No. Rose, N. Y. — Neighborhood patron-
age.

The Dream Cheater, with J. Warren
Kerrigan. — A good picture, but no title.
It would be better if it had some other
title. — S. Barranco, American theatre,
Orlando, Fla. — Neighborhod patronage.

The Kentucky Colonel, with Joseph
Dawling. — Pleased my patrons very
much. Hodkinson puts out good spe-
cials.— A. J. Steggall, Opera House, Fay-
ette, la.

Metro

Home Stuff, with Viola Dana. — Have
seen this one knocked, but it went over
well here as do all of Dana's.— G. W.
Yeaton, Ioka theatre, Exeter, N. H. —
Neighborhood patronage.

Uncharted Seas, with Alice- Lake. — A
very ordinary pidure and was uncon-
vincing all the way through. The star,
while very charming, did not show any
unusual ability, and while I have faith
in the future of Alice Lake, she did not
register in this one. Lighting poor all
through the picture and crammed full

BEBE DANIELS,
Star of the Realart picture, "The March Hare."

of titles that were meaningless. — -Will H.
Brenner, New Cozy theatre, Winchester,
Ind.

Polly with a Past, with Ina Claire. —
Hot weather, but packed 'em in and
pleased lOO^b. — Giacoma Bros., Crystal
theatre, Tombstone, Ariz. — General pat-
ronage.

The Silver Lining, with a special cast.
— An extra good clean program picture.
Audience well pleased. — A Williamson,
Pastime theatre, Merryville, La. — Neigh-
borhood patronage.

A Message from Mars, with Bert
Lytell.— Good. Holds interest. — C. Old-
ham, Dixie theatre, McMinnville, Tenn.
— Neighborhood patronage.

The Star Rover, with a special cast. —
Couldn't face my patrons for a week
after showing this one. — Mrs. Frank
Paul, Marvel theatre, Carlinville, 111. —
Small town patronage.

Nothing But The Truth, with Taylor
Holmes. — A corking good comedy.
Should please any audience. — E. A. Bara-
del, Palace theatre, McGehee, Ark.—
Small town patronage.

A Message from Mars, with Bert
Lytell. — Not bad, but did not please as
well as some of Lytell's. No picture with
him can be really bad. — G. W. Yeaton,
Ioka theatre, Exeter, N. H. — Neighbor-
hood patronage.

Someone in the House, with a special
cast. — Fair picture, but Metro's all star
casts fail to draw for us. — D. M. Spade,
Theatorium theatre, Portland, Ind. —
Neighborhood patronage.

Polly with a Past, with Ina Claire. —
Excellent picture and business. — William
Noble, Criterion theatre, Oklahoma City,
Okla. — General patronage.

The Fatal Hour, with a special cast. —
No good. Those crook or mystery plays
don't make a hit in a small town. — Mrs.
Frank Paul, Marvel theatre, Carlinville,
III. — Small town patronage.

Paramount

The Love Special, with Wallace Reid.
— One of the ceanest and most interest-
ing pictures ever produced. Played it
five days and receipts grew each day.
Made extra money. — Frank C. Parker,
Lyric theatre, Stockton, Cal. — General
patronage.

The Jailbird, with Douglas MacLean
and Doris May. — Clever comedy, well
staged. Did not draw, but not fault of
the picture. Rained all evening. — Henry
W. Gauding, Lincoln theatre, Pittsburgh,
Pa. — Neighborhood patronage. _____

Too Wise Wives, a Lois Weber pro-
duction.— A good moral and splendid en-
tertainment. Pictures like this one are
always welcome. Rain, no business. —
Juan Carbonell, Monroe theatre, Key
West, Fla. — Neighborhood patronage.

Buried Treasure, with Marion Davies. —
This is sure a fine picture for high brows,
but no business. — Thornburg Bros.,
Paramount theatre, Nebraska City, Nebr.
— Neighborhood patronage.

The Inside of the Cup, with a special
cast. — Fine picture. Cannot go wrong
on this one. — A. S. Hatch, Royal the-
atre, Kempton, 111. — Neighborhood pat-
ronage.

Deception, with a special cast. — A
wonderful picture. A veritable work of
art, but no drawing power. The public
will not stand for costume pictures, no
matter how interesting. Lost money. —
Frank C. Parker, Lyric theatre, Stock-
ton, Cal. — General patronage.

The Inside of the Cup, with a special
cast. — Pleased everyone. Give us more
like it. — Hal Billeter, Strand theatre,
Perry, Ga. — Neighborhood patronage.

The Dancin' Fool, with Wallace Reid.

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J Ten Plays

My Patrons

Liked Best |

| 1. Food for Scandal.

| 2. The County Fair.

| 3. The Soul of Youth.

| 4. The Silver Horde.

| 5. Her Beloved Villain.

| 6. Prairie Trails.

| 7. Ducks and Drakes.

1 8. The Little Clown.

I 9. Don't Call Me Little I
Girl. |

| 10. The Chicken in the |
Case. |
Harold F. Wendt,
Rivoli Theatre,

Toledo, Ohio |

larao an uuuumnmi ma unamnaii puuuuui tunnel

— Best Reid picture I ever saw. Witty,
clean and teaches a wonderful lesson in
sticking to our convictions. — -Mrs. W. H.
Heifer, Itasca theatre, Alice, Tex— Small
town patronage.

The Prince Chap, with Thomas
Meighan. — Went over strong. No action,
but great acting. Meighan very fine.
Story good. Scenery and settings elab-
orate. Heavy drama, good for critica.
high class patrons. Though plays of this
nature are better for Winter than Sum-
mer, we had the best attendance of any
play in thirty days save The Silver
Horde. We used violin and piano.
Meighan very popular with the ladies. —
Philip Rand, Rex theatre, Salmon, Idaho.

The Round Up, with Roscoe Arbuckle.
— A good Western picture that will
satisfy Western patrons, but will not
satisfy those who like Arbuckle. Not
enough of him as people like him in his
comedies where he is the picture. — A. N.
Freuen, Rex theatre, Scobey, Mont. —
Small town patronage.

The Round Up, with Roscoe Arbuckle.
— Disappointed because "Fatty" was not
in comedy. Good Western. — C. Oldham,
Dixie theatre, McMini.ville, Tenn. —
Neighborhood patronage.

Brewsters' Millions, with Roscoe Ar-
buckle.— It's a good comedy. Better than
other five reelers "Fatty" made. It's so
different and has such funny situations
that people can't help but like it. Busi-
ness very poor, but not on account of
picture. — Charles Bevine, Morgan the-
atre, Henryetta, Okla. — General patron-
age.

Proxies, with a special cast. — A very
interesting and clean picture, well di-
rected, well acted. A really 100% picture,
but no drawing power. No matter how
good the picture, with few exceptions,
nothing draws like a well known star. —
Frank C. Parker, Lyric theatre, Stock-
ton, Cal. — General patronage.

Sick Abed, with Wallace Reid. — Can't
get the people in to see Paramount pic-
tures. However, make money on the
big ones and lose on the ordinary pro-
gram pictures, due to exploitation. Reid
is good in this, yet he is unknown here.
— Dr. Roy Hudson, Liberty theatre, Kil-
leen, Tex. — Neighborhood patronage.

Heliotrope, with a special cast. — A fine
production. Held interest from start to
finish. — Henry W. Gading, Lincoln the-

EXHIBITORS HERALD

July 23, 1921

atre, Pittsburgh, Pa. — Neighborhood pat-
ronage.

The Easy Road, with Thomas Meighan.
— A very good picture but not a special.
— Thornburg Bros., Paramount theatre,
Nebraska City, Xebr. — Neighborhood
patronage.

The Toll Gate, with W illiam S. Hart.
— Hart fans did not care for this pic-
ture. Pleased the women better than the
men. The Larry Semon comedy, The
Rent Collector, was so good that it saved
the program. — W. J. Powell, Lonet the-
atre, Wellington, O.

Brewsters' Millions, with Roscoe Ar-
buckle. — Not enough comedy for five
reels. Ran a two reel comedy, A Fresh
Start. Patrons said it was better than
Brewster's Millions. — J. E. Higgins, Ma-
jestic theatre, Cullom, 111. — Neighbor-
hood patronage.

The Sins of Saint Anthony, with
Bryant Washburn. — Washburn's best. I
cannot conceive of a daintier, more
modest dancer, in what might have been
a dangerous exhibition with any other
actress than Margaret Loomis. She re-
fines the art and raises it above criticism.
This highly-pleasing comedy-drama was
superbly produced and finely acted. The
story is clever. The title alone poor. —
Philip Rand, Rex theatre, Salmon, Idaho.
— Small town patronage.

Hawthorne of the U. S. A., with
Wallace Reid. — Had many favorable
comments on this one. Personally I
think Wallace Reid is one of the best
actors on the screen. — W. F. Harding,
Princess theatre, Mt. Dora, Fla. — Neigh-
borhood patronage.

Told in the Hills, with Robert War-
wick.— Good picture, and well liked here.
— W. H. Goodroad, Strand theatre, War-
ren, Minn. — Neighborhood patronage.

Red Hot Dollars, with Charles Ray.—
Good picture, but did not draw for me
as the other Ray pictures did. — J. J. Hoff-
man, Happy Hour theatre, Burke, N. D.

Why Change Your Wife?, a Cecil B.

De Mille production. — Excellent satisfac-
tion. Pleased large percentage of pa-
trons. Women were especially en-
thusiastic. Held up well second night.
Did not make any money on the picture,
but can well afford to show such a pro-
duction for prestige. — W. J. Powell,
Lonet theatre, Wellington, O.

Too Much Johnson, with Bryant Wash-
burn.— Very good picture to fair. business
on a hot night. Washburn pictures are
a safe bet. — R. Pfeiffer, Princess theatre,
Chilton, Wis. — Neighborhood patronage.

Paris Green, with Charles Ray. — Best
Ray picture I ever saw. Ray's clear
countenance suits them all. A good
safe bet for me any time. Barn dance in
this would stand extra advertising. — Mrs.
W. H. Heifer, Itasca theatre, Alice, Tex.
— Small town patronage.

The White Circle, a Maurice Tourneur
production. — Dead. Should be buried.
Audience disgusted. Did not draw. A
small crowd. Foreign plays of this kind
do not draw. No life to it. — E. E.
Greene, Liberty theatre, Lakeworth,
Fla. — Neighborhod patronage.

Alarm Clock Andy, with Charles Ray.
—This picture is a mighty good one,
and will take well wherever shown. Had
the front of the lobby hung with large
number of alarm clocks which went off
every few minutes and which attracted
a large crowd and correspondingly large
patronage. — William Noble, Capital the-
atre, Oklahoma City, Okla. — General pat-
ronage.

Sadie Love, with Billie Burke. — Poorest
Paramount I ever saw. Five reels of
good film wasted. Burke's acting ex-
cellent, but the play too silly for any
use. I held my breath for fear patrons
would walk out. — Mrs. W. H. Heifer,
Itasca theatre, Alice, Tex. — Small town
patronage.

The Lottery Man, with Wallace Reid.
— A good clean picture. Good for small
town patronage. — Adams & Angleton,
Novelty theatre, Forgan, Okla.— Neigh-
borhood patronage.

Pathe

Dice of Destiny, with H. B. Warner.
— Great. Pleased most everyone. Give
us more like this. — C. F. Nolte, Wonder-
land theatre, Buckeye, la. — Neighborhood
patronage.

The Sage Hen, an Edgar Lewis pro-
duction.— A good Western that will
please. Boost it. No chance for disap-
pointments.— J. E. Higgins, Majestic
theatre, Cullom, 111. — Neighborhood pat-
ronage.

The Silent Barrier, with a special cast.
— This is one of the good pictures.
Scenery grand and story easy to follow.
Gave good satisfaction. — G. L. Deady,
Palace theatre, No. Rose, N. Y.

Sherry, with a special cast. — This will
go over in most any place. Did good
business on this one.- — C. F. Nolte,
Wonderland theatre, Buckeye, la. —
Neighborhood patronage.

Realart

A Private Scandal, with May McAvoy.
— Miss McAvoy is a wonderful star, and
deserves a better story, though this
pleased a big Sunday night crowd. Her
acting is superb. — Mrs. Frank Paul,
Marvel theatre, Carlinville, 111. — Small
town patronage.

The Snob, with Wanda Hawley. — A
very good picture. Splendid photogra-
phy. Good direction. Good business.
— Juan Carbonell, Monroe theatre, Key
West, Fla. — Neighborhod patronage.

Two Weeks With Pay, with Bebe
Daniels. — Fine comedy-drama. Drew
good for two days. Realart is a sure
bet. — D. M. Spade, Theatorium theatre,
Portland, Ind. — Neighborhood patronage.

The Magic Cup, with Constance Bin-
ney. — Extra good. Constance is a good
clean star and everybody likes her. — C.
Oldham, Dixie theatre, McMinnville,
Tenn. — Neighborhood patronage.

Oh Lady, Lady, with Bebe Daniels. —
Very good picture. Star very popular
here. Good business. — Agnes P. Calvert,
Movie theatre, Tacoma, Wash. — Neigh-
borhood patronage.

Two Weeks With Pay, with Bebe
Daniels.— Star certainly registers. Good
comedy-drama. — R. G. Jordan, Hinsdale
theatre, Hinsdale, III. — Neighborhood
patronage.

Jenny Be Good, with Mary Miles
Minter. — Good. Well liked by all pa-
trons. Her popularity is growing. — O.
I. Sheely, Casino theatre, Clinton, S. C.
— Neighborhood patronage.

39 East, with Constance Binney. — A
dandy picture. Binney sure is some star.
— R. E. Johnson. Franklin theatre, Pig-
gott, Ark. — Small town patronage.

The Land of Hope, with Alice Brady.
■ — Not the Brady type. — Rodgers & Mc-
Farling, Gem theatre, Cairo, 111. — Neigh-
borhood patronage.

Judy of Rogues' Harbor, with Mary
Miles Minter. — Our first Minter. This
was well liked, but it is hardly a class
A picture. To introduce this star we
distributed photographs of Miss Minter
several days ahead of the showing. It
helped to quite an extent. — Philip Rand,
Rex theatre, Salmon, Idaho. — Small town
patronage.

The Stolen Kiss, with Constance Bin-
ney.— A good picture. Book it. — L. S.
Bucher, Palace theatre, Powersville, Mo.
— Small town patronage.

The House that Jazz Built, with
Wanda Hawley. — When they see Wanda
is on they all come. This is a good
comedy and pleased 100%. — C. Oldham,
Dixie theatre, McMinnville, Tenn. —
Neighborhood patronage.

The Furnace, with a special cast. — The

EVEN QUEENIE WAS HAPPY WHEN JACKIE RETURNED

Here's the West Coast Theatres, Inc., officials and Jackie Coogan snapped when
the little star of "Peck's Bad Boy" arrived in Los Angeles after a sojourn in
New York. Among those at the station to greet Jackie were Quecnie, also of
"Peck's Bad Boy" fame, and reading from left to right: William Newbery,
manager of the Alhambra; Mike Gore, Harry C. Arthur, general manager of
West Coast Theatres; Abe Gore, Jackie Coogan and Dave Bershon, Los Angeles
manager of Associated First National.

July 23. 1921

EXHIBITORS HERALD

WILLIAM DESMOND
Al "D'Artagnan" in his starring vehicle,
"Fightin' Mad." a modernization of "The Three
Musketeers" in Western setting.

best program picture in months. A posi-
tive hit, to big houses. — Giacoma Bros.,
Crystal theatre. Tombstone, Ariz. — Gen-
eral patronage.

Robertson-Cole

The Stealers, with special cast. — A
beautiful picture. Will please any audi-
ence.— M. Davitts. Dixie theatre, Win-
ona, Miss. — Neighborhood patronage.

The Mistress of Shenstone, with
Pauline Frederick. — Just a fair picture.
Beautiful exteriors and interiors. Pleased
the women, but too slow for the men.
Splendid photography. Patrons looking
for another Madame X were sorely dis-
appointed. Fell heavily second night. —
W. J. Powell, Lonet theatre, Welling-
ton, O.

So Long Letty, with special cast. —
"The best comedy drama that I ever
saw,". has been told to me a good many
times since showing it. Business poor
but couldn't blame the picture. — \V. C.
Whitt, Home theatre, Anderson, Calif. —
Small town patronage.

What's a Wife Worth?, with a special
cast. — Read several unfavorable reviews
on this one, but believe me it's an ex-
cellent picture. One that will give uni-
versal satisfaction. Wish they would
produce more like this one. — Mrs. Frank
Paul, Marvel theatre, Carlinville, 111. —
Small town patronage.

So Long Letty, with a special cast. —
Good picture. Pleased patrons. — O. I.
Sheely, Casino theatre, Clinton, S. C. —
Neighborhood patronage.

The Wonder Man, with Georges Car-
pentier. — A very good feature, even
without Carpentier, but a sure bet with
him. — G. W. Yeaton, Ioka theatre,
Exeter, X. H. — Neighborhood patronage.

The Little 'Fraid Lady, with Mae
Marsh. — Mae Marsh is always seen in
clean stuff. This picture pleased big

business. — Giacoma Bros., Crystal the-
atre, Tombstone, Ariz. — General patron-
age.

Selznick

The Daughter Pays, with Elaine Ham-
merstein. — The finest acting that I have
had in any picture for some time, the
entire cast coming up to expectation. —
F. J. Reming, Star theatre, Bracketville,
Tex. — General patronage.

The Last Door, with Eugene O'Brien.
— Night scenes too dark. O'Brien losing
money for me. — J. E. Higgins, Majestic
theatre, Cullom, 111. — Neighborhood pat-
ronage.

Poor Dear Margaret Kirby, with
Elaine Hammerstein. — I did not see it,
but patrons said good. Nearly all Select,
Realart and Metro go well here — G. W.
Yeaton, Ioka theatre, Exeter, N. H.—
Neighborhood patronage.

The Road of Ambition, with Conway
Tearle. — Not a bad picture in any respect.
Yet there is nothing about it which you
remember after seeing it. Scenes in steel
foundry tine. Interest well maintained.
Nothing new about story. Unless Tearle
is a favorite with your patrons you are
taking a chance with this one. — Harold
F. Wendt, Rivoli theatre, Toledo, O. —
Downtown patronage.

The Sin That Was His, with William
Faversham. — Splendid acting on part of
star, but a little slow and draggy. — R.
E. Johnson, Franklin theatre, Piggott,
Ark. — Small town patronage.

A Divorce of Convenience, with Owen
Moore. — Personally do not care for the
Moore boys, but this seemed to go over
well here. — G. W. Yeaton. Ioka theatre,
Exeter, N. H. — Neighborhood patronage.

Bucking the Tiger, with Conway
Tearle. — Our people like the star, but his
pictures fail to satisfy. — R. G. Jordan,
Hinsdale theatre, Hinsdale, 111. — Neigh-
borhood patronage.

Gilded Lies, with Eugene O'Brien. —
My patrons like him. I don't. But they
pay to see him. I don't. — G. W. Yeaton,
Ioka theatre, Exeter, N. H. — Neighbor-
hood patronage.

United Artists

Through The Back Door, with Mary
Pickford. — Played at advanced admission.
The story is one that will be appreciated
by any audience. — M. Davitts. Dixie the-
atre, Winona, Miss. — Neighborhood pat-
ronage.

The Mollycoddle, with Douglas Fair-
banks.— Fair picture, but nothing extra.
Pleased about 60% of audience. — E. J.
O'Neill. Broadway theatre. St. George,
N. B., Can. — Small town patronage.

Through The Back Door, with Mary
Pickford. — Our patrons declared this to
be the best since Rebecca of Sunnybrook
Farm. Everyone well pleased. Made
extra money. — Frank C. Parker, Lyric
theatre, Stockton, Cal. — General patron-
age.

The Mark of Zorro, with Douglas Fair-
banks.— Did good business on this pic-
ture and people said it was the best pic-
ture they have seen in a long time. Don't
be afraid to advertize. — Caplan & Hers-
kovitz, National theatre, Houston, Tex.
— Neighborhood patronage.

Down on the Farm, a Mack Sennett
production. — Picture could have been
made in two reels. Pleased the men and
children. Dog is good. — E. J. O'Neill,
Broadway theatre, St. George, N. B.,
Can. — Small town patronage.

Down on the Farm (United Artists').
Love, Honor and Behave, and Married
Life (First National). Mack Sennett
productions. — Have noticed many un-
favorable comments on these pictures in

" What The Picture Did For Me," but
I have played them to good business and
my patrons were most all pleased and
enjoyed the good laughs that each
production contained. — T. H. Smith,
Princess theatre, Golchester, 111. — Neigh-
borhood patronage.

Universal

The Man Tamer, with Gladys Walton.
— Better than average program picture.
Nearly all Walton features have been
O. K., and especially Pink Tights. She
appears to be a comer. — Henry W.
Gauding. Lincoln theatre, Pittsburgh, Pa.
— Neighborhood patronage.

All Dolled Up, with Gladys Walton.—
Our patrons ate this up. It was fine.
Full of action and a good story. — C. H.
Smith, Electric theatre. Morning Sun, la.
— Small town patronage.

Hearts Up, with Harry Carey. — Dif-
ferent from the last few of Carey's.
Gave satisfaction that none of the last
few have. — W. C. Whitt. Home theatre,
Anderson, Calif. — Small town patronage.

All Dolled Up, with Gladys Walton.
— Here is a real picture with a star who
is fast coming to the front. Played this
one Sunday with Fantomas and surely
made a cleaning. — Herbert S. Wolfe,
Auditorium theatre, South Bend, Ind. —
General patronage.

Tiger True, with Frank Mayo. — This is
a good picture, and I think will please
any audience. You can get behind this
one and the picture will stand up. — F. J.
Reming, Star theatre, Bracketville, Tex.
— General patronage.

The Magnificent Brute, with a special
cast. — A clean picture. Above the aver-
age. Many favorable comments. — A.
Williamson. Pastime theatre, Merryville,
La. — Neighborhood patronage.

Colorado, with Frank Mayo. — Good. —
C. H. Smith, Electric theatre. Morning
Sun, la. — Small town patronage.

.The Blazing Trail, with Frank Mayo.
— This star gets his stuff across most
of the time. Good feature. Audience
seemed to enjoy it. — Henry W. Gauding,
Lincoln theatre. Pittsburgh, Pa. — Neigh-
borhood patronage.

Tiger True, with Frank Mayo. — Good.
A real "he man" in this picture, and if
you are looking for action he's got the
stuff. — O. I. Sheely. Casino theatre, Clin-
ton, S. C. — Neighborhood patronage.

Under Northern Lights, with a special
cast. — No gcod. Poorest picture we have

J Ten Plays

My Patrons

Liked Best |

| 1. In Old Kentucky,

| 2. Go and Get It.

j 3. The Kid.

| 4. The River's End.

| 5. The Inside of the Cup. |

| 6. Madame X.

| 7. Dinty.

| 8. Humoresque.

| 9. Pollyanna.

| 10. Daddy Long Legs.

A. S. Hatch,
Royal Theatre,

Kempton, 111. |

- i.": N-:.i:;!!:;^::::^.:.iJ!nmnail!U!i:raS

Four scenes from "Disraeli," the George Arliss production which will be an early United Artists feature. It was adapted from
the famous stage play, in which Mr. Arliss starred for several seasons, and he now appears in the screen version.

run. — J, J. Hoffman, Happy Hour the-
atre, Burke, N. D.

Oustide the Law, with Priscilla Dean.
— Th is is a great picture. Star well liked
here. — Agnes P. Calvert, Movie theatre,
Tacoma, Wash. -Neighborhood patron-
age.

Blind Husbands, an Eric Yon Stro-
hcim production. — Nothing to it. Not
even a good program picture. Lay off
it. — L. R. (Treason, Palace theatre,
Kufaula, Okla. — Neighborhood patron-
age.

Blue Streak McCoy, with Harry Carey.

— Good picture. Carey goes good here.
— 1. I. Hoffman, Happy Hour theatre,
Burke, N. D.

Vitagraph

Black Beauty, with a special cast. —
Best special production I have played in
four years of show experience. New
faces came, such as bankers, lawyers,
ministers and school teachers, who
seldom come on account of the everlast-
ing sex stuff. I recommend that every
exhibitor who cares for the uplift of the
screen run Black Beauty. — Morris Burck-

hatter, Rialto theatre, Pocahontas, la.
— Neighborhood patronage.

Black Beauty, with a special cast.—
Went over big. Best picture ever shown
in this town. Pleased all. Played it two
days and could run it for four days more.
— S. Barranco, American theatre, Or-
lando, Fla. — Neighborhood patronage.

Three Sevens, with Antonio Moreno.
— Good picture and did good business
with free motion picture competition. — .
Caplan & Herskovitz, National theatre,
Houston, Tex.— Neighborhood patronage, j

Trumpet Island, with a special cast. —

Tulv 23. 1921

EXHIBITORS HERALD

Splendid picture for small town. Lots of
action and a good story. Comedy in it
is good and clean and will please all. —
E. J. O'Neill, Broadway theatre, St.
George, N. B., Can. — Small town pat-
ronage.

The Fortune Hunter, with Earle
Williams. — A very good picture. Pleased.
George E. Taylor, Idle Hour theatre,
Dunlap, la. — Neighborhood patronage.

Special

ecials

Cyclone Bliss (Arrow), with Jack
Hoxie. — This is the kind of Western to
draw 'em in, rain or shine. Hoxie is
becoming more popular with each new-
picture. Have booked all Hoxie pic-
tures.— Herbert S. Wolfe, Auditorium
theatre, South Bend, Ind. — General pat-
ronage.

Honeymoon Ranch (Lubin), with a
special cast. — Book it. A dandy clean
picture. Will please your patrons gen-
erally. That is what people want. — A.
Williamson, Pastime theatre, Merryville,
La. — Neighborhood patronage.

The Ranger and The Law < R-G-R),
with Lester Cuneo. — Didn't see this
one, but was told it was good. Business
poor on account of unknown star. It
costs money for me to make new stars
popular. — W. C. Whitt, Home theatre,
Anderson, Calif. — Small town patronage.

Danger Valley (Pinnacle), with Neal
Hart. — A good program picture. The
kind of Western the people like. Book
it. — C. A. Foster, Texas theatre, Carth-
age, Tex. — Small town patronage.

The Forbidden Woman (Equity), with
Clara Kimball Young. — A very.good pic-
ture. Clara has a great many admirers
here. — W. H. Goodroad, Strand theatre,
Warren, Minn. — Neighborhood patron-
age.

The Golden Trail (Arrow), with Jane
Novak. — Good picture with good snow-
scenes, but you have to guess at it as
the titles are very dark. Played to fair
business. — Charles Bevine. Morgan the-
atre, Henryette, Okla. — General patron-
age.

Honeymoon Ranch (Lubin), with a
special cast. — Western drama. Would
have drawn well if weather was favor-
able.— Luna theatre, Brooklyn, N. V. —
Neighborhood patronage.

GaHoping Devils (Canyon), with Frank-
lin Farnum. — Pictures of this type well
liked here. New star. Many comments
and request for more of Farnum. Good
business. — Dr. Roy Hudson, Liberty
theatre, Killeen, Tex. — Neighborhood
patronage.

Serials

Thunderbolt Jack (Arrow), with Jack
Hcxie. — On thirteenth episode and hold-
ing up good. Give us more like this. —
D. M. Spade. Theatorium theatre, Port-
land, Ind. — Neighborhood patronage.

The Sky Ranger (Pathe), with a spe-
cial cast. — I believe this will be about
the best serial on the market, as it con-
tains lots of comedy and is full of action
and different from other serials. The
first episode in three reels. Starts O. K.
— Charles Bevine. Morgan theatre, Hen-
ryetta, Okla. — General patronage.

King of the Circus (Universal), with
Eddie Polo. — Playing the third episode

and going over fine. In fact star draws
well for me. — W. W. Maingault, Rex
theatre, Memphis, Tenn. — Neighborhood
patronage.

The Lost City (Warner Bros.), with
Juanita Hansen. — Good serial. Ran two
episodes per week and did good business
in hot weather. — J. T. Flaherty. Jr. Oak-
lawn theatre, Danville, 111. — Neighbor-
hood patronage.

Fantomas (Fox), with a special cast.
— Most impossible serial ever run here.
Patronage dropped 50% since first epi-
sode. Falling off all the time. Losing
money every night. Don't book this
one. — Angelo Chiarenza. Grand theatre.
Cambridge City , Ind. — Neighborhood
patronage.

Thunderbolt Jack (Arrow), with Jack
Hcxie. — Played first episode to capacity.
Billed for two nights. Turned them away
and held the picture over for a day. Going
good and holding up well. — Dr. Roy
Hudson, Liberty theatre, Killeen, Tex. —
Neighborhood patronage.

Hidden Dangers (Vitagraph). with
Joe Ryan. — Best serial I ever ran. Packed
house on Wednesday for 15 weeks. If
your patrons like impossible stuff this
is the serial. — J. T. Flaherty, Jr., Oak-
lawn theatre. Danville, 111. — Neighbor-
hod patronage.

Short Subjects

Common Sense, (Educational), with a
special cast. — This is a splendid picture.
My patrons as they came out were quite
enthusiastic over it. — Adolph Kohn. Pas-
time theatre. Granville, N. Y. — Neighbor-
hood patronage.

One Week, (Metro), with Buster Kea-
ton. — A good clean comedy that will
please most any audience. — W. H. Good-
road, Strand theatre. Warren Minn. —
Neighborhood patronage.

Stuffed Lions, (Universal), with a
special cast. — Didn't see this, but the
way they ate it up must have been good.
Sure ate it. — William Thacher, Royal
theatre, Salina, Kans.

Toonerville Trolley Comedies, (First
National). — People that don't like pie
throwing, etc., will like these. I would
advise any neighborhood houses to use
all of them. — G. W. Yeaton, Ioka theatre.
Exeter, N. H. — Neighborhood patronage.

One Week, (Metro), with Buster Kea-
ton. — Played two days to good business.
Best comedy to date. — D. M. Spade,
Theatorium theatre. Portland Ind. —
Neighborhood patronage.

A Bunch of Kisses, (Universal), with
a special cast. — First part of picture
nothing but kissing. Last part fair, but
as a whole not much of a comedy. —
A. N. Freuen. Rex theatre, Scobey, Mont.
— Small town patronage.

The Simple Life, (Vitagraph). with
Larry Semon. — Larry Semon will make
them laugh. Book all of them if you
want comedies. — S. Barranco, American
theatre, Orlando, Fla. — Neighborhaad
patronage.

Hard Luck, (Metro), with Buster Kea-
ton. — Second series not as good as the
first. Buster is not slipping but the
stories are. — G. W. Yeaton, Ioka theatre,
Exeter. N. H. — Neighborhood patronage.

Betty ths Vamp (Arrow), with Muriel
Ostriche. — Find these comedies all good
so far. Good society comedies. — William
Thacher, Royal theatre, Salina, Kans.

The Outlaw's Double, (Reelcraft).
with a special cast. — Just an ordinary
blood and thunder with a weak plot.
Two reels.— M. C. Davis, Wigwam thea-
tre, Kingston, Okla. — Neighborhood pat-
ronage.

USE THIS BLANK

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Story.

Join in This Co-operative Service
Report Regularly on
Pictures Ycu Exhibit
And Read in The Herald
Every Week What Pictures
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Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star '..

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

EXHIBITORS HERALD

July 23. 1921

TOURING wTth
The SOUTH H- g: N-

Our old friend and trooper, Walter W.
White, has returned to his first love, the
Jefferson theatre, at Jefferson City, Tenn.
Walter is greatly improved in health after
a pleasant year spent in Arizona. The local
picture fans are mighty glad that White has
purchased the Jefferson as they were al-
ways sure of "seeing the best and latest in
pictures. A new organ will be installed
and the lobby redecorated. Mr. White plans
to open up a chain of theatres in the small
towns adjacent to his city.

* * *

The Gem theatre, an old house that has
been idle for some time, at Greeneville,
Tenn., opened under the supervision of
Messrs. C. M. Skaggs and H. M. Cut-
shaw, July 1. This house has been com-
pletely remodeled and will seat 700. A
Transverter and two of the latest type
Simplex machines have been installed. The
cost of remodeling and installations it is
said amounts to $8,000.

Carl F. Mock, the Pathe serial king, was
in Greeneville, Tenn., and displayed a wad
of contracts on the new Ruth Roland serial,
"The Avenging Arrow." Carl says he is
unable to work on Sunday as he hails from
Philadelphia.

* * *

Gillespie's new Rialto theatre has opened
at Kingsport, Tenn. This is a 500 seat
house and it is said cost $50,000.

* * *

Diamond and Prcvonga will open in the
very near future their combination hotel
and theatre. "The Vamp," at Barnwell, S. C.
This theatre will have a seating capacity
of 800. * * *

The smiling George W. Keys, manager
of the Majestic and Edisonia, at Johnson

City, Tenn., is putting over these houses in
great shape as there are not many angles
of the game that George doesn't know, after
twelve years' experience in the business. A
set of Typhon twin sixes is being installed
in the Majestic. New Powers machines in
both houses.

* * *

Frank Buchanan, the popular owner of
the Eagle and Columbia theatres at Bristol,
Tenn., seems to be the Santa Claus for all
the film salesmen. He was seen entertain-
ing George Starkey, who represents First
National out of Louisville and W. L. Jones
of Educational at the local Beanery. But
there is method in Frank's madness. There
is nothing like talking price to a salesman
after he's had a good meal.

Charles A. Goedel, who has been an ex-
hibitor for eleven years in Bristol, Tenn.,
has just finished equipping the Isis with
five-foot Monsoon Duplex fans. Charley
states that this ventilating system is giving
wonderful satisfaction and that a 15x17 foot
Minusa Gold Fibre screen has just been
hung.

* * *

I ask ye film salesmen, have you met our
old friend, Sam Hendricks, owner of the
Dixie theatre, Pool Hall, Tonsorial Parlor,
Haberdashery, Cafe and town constable, at
Glade Springs, Va. Sam says he would
own the depot, but the railroad company
won't let him. Exhibitor Hendricks has
been operating the Dixie eight years and is
the only showman we have ever met in a
city of 500 population who carries 10-inch
spreads in the county paper, on coming at-
tractions.

* * *

Colonel C. K. Becraft, the "David

Harum" of Wytheville, Va., always pays
cash. The Colonel likes the ten per cent
and his Opera House since it has been re-
decorated is certainly very pleasing to the
eye. The loyal support of the citizens of
W'ytheville pays a glowing tribute to Col.
Becraft's ability as an exhibitor.

EXHIBITORS OPPOSE

TARIFF ON FILMS

(Continued from page 27)

"Yes. only more so." Star, Lake City, la.
— W. W. WOLTZ.

"Yes and worse treatment." Oxford, Ox-
ford, O.— WILLIAM E. KIER.

"Yes, don't give them an inch, unless we
get one in return. Too much success is apt
to give them a swelled head again." — Port-
age Park Theatre, Chicago, 111.— GEORGE
AYLESWORTH.

"We believe in an eye for an eye." Ma-
jestic, Belleville, Ken.—S. H. BLAIR.

"Until full relations are resumed with
Germany we should not allow them to flood
our market at our expense. Tell them to
pay. And, too, I think they should be re-
stricted as to footage." Hendersonville, N.
C— CHESTER B. GLENN.

Against Embargo

Pauline Starke and supporting cast in a scene from "Salvation Nell," the adapted
stage success, made for First National distribution by Whitman Benr.ett.

Those against the embargo gave these
reasons for their stand :

"No. This is not a question of doing
Germany a favor. Let's not be foolish just
because they may be." Bluebird, Anaconda,
Mont.— ALBERT NADEAU.

"No need of the embargo." Liberty,
Marysville, Kan.— O. R. ZUMM.

"Do not think this should be considered.
Germany is apparently doing what she con-
siders to her own interests; we, as exhibit-
ors, should do the same." — Strand, Alma.
Mich.—C. A. MILLER.

"From a sentimental point of view, yes;
but from a dollars and cents standpoint,
no." — Amo and Stratford, Detroit, Mich. —
J. M. LEASIA.

"Let them send as much as they want to
— the more the merrier. It will disgust the
American exhibitors just twice as quick."
Star. Chicago, III.— HAROLD A. HILL.

"No, because Germany is not nearly as
far advanced in the business as America is.
We have nothing to fear in this country
from competition if every one is simply
forced to do his best." South Haven, Mich.
— BURRELL & TRIPP.

"No. I think the Germans will see their
mistake in time." Tozver, Roslys, N. Y. —
E. T. RINOS.

"We should not cut off our noses to spite
our faces. If it is to our advantage to get
foreign productions, I say get them." Tem-
ple, Caro, Mich.—C. H. SHUCKERT.

"Why imitate German methods? Why
place an embargo because Germany does
so? Germany proves itself the shortest
sighted nation in the world by staking (and
losing) everything in an effort to grab
more, hog-like. She lost, and rightly. Let
us make her do the right thing, then help
her but not imitate her." — Academy, North-
ampton, Mass.— FRANCIS POWELL.

In reply to the question "What is your
opinion of the 'danger of a foreign film in-
vasion?*" C. T. Mcisburg, Opera House.
Harrodsburg, Ky., says: "We are not
alarmed ; do not believe foreign films will
be much in public favor."

But Baer & Kala of the Palace, Frazer,
Minn., believe "If foreign films are all like
'Gypsy Blood' and 'Passion' we think they
arc very dangerous for American exhibit-
ors."

THEATRE EQUIPMENT

Equipment

Progress

A number of exhibitors
have found it necessary to
close their houses temporarily
during the extremely hot
weather. Through force of
circumstances attendance has
dropped to a point where cer-
tain of the country's showmen
feel that to continue to oper-
ate is unprofitable.

This condition occasions re-
gret and yet even the shut
down time can be put to good
advantage. Never let your
patronage know that poor
business is the cause of the
cessation of activities.

A reasonable amount of
money spent judiciously in re-
decorating and generally re-
vivifying the theatre will be a
means of stimulating business
when reopening time comes.
Let your patrons know that
you are making for them a
more attractive place of amuse-
ment during the period of idle-
ness.

It is a good time to have
your projection machines over-
hauled by experts and put in
first class condition for the
busy fall months. It is a good
time to get on a train and visit
exhibitors in other cities to see
how they have utilized the
newest things in theatre equip-
ment. Interchange ideas.
Somewhere in your vicinity
you can find the equipment you
have wondered about in actual
operation.

* * *
During the hot weather the
organ has again demonstrated
its worth to the exhibitor.
Many theatres, forced to re-
trench, are depending solely
upon this instrument for music,
and where high class musicians
have been employed there has
been no complaint on the part
of audiences. Organ music
properly rendered is well re-
ceived by all patrons.

Sun-Light Arcs Furnish Novel
Madison Square Demonstration

Garden Lately Converted Into Giant Swimming
Pool by Tex Rickard Flooded With
Daylight Brilliancy

The tremendous possibilities which the
new commercial model Sun-Light Arc,
with a light volume of 125,000 candle
power, each, offers to the educational
and commercial fields, were vividly dem-
onstrated at the opening of Tex Rick-
ard's mammoth swimming pool at Madi-
son Square Garden recently.

Under the supervision of J. Justice
Harmer, president of Sun-Light Arc
corporation, and Carl Nesbitt, the gen-
eral manager, the great lights were in-
stalled which made the interior of the
Garden, from the surface of the pool
which includes practically all of the old
arena to the roof, a solid block of day-
light, an effect never before it is said
achieved in an interior of anything like
the dimensions of the famous show-
place.

Photographic Innovation

Representatives of Fox, Pathe, Inter-
national and all the motion picture news
weeklies were enabled to photograph all
the swimming and diving events, which
formed the principal part of the pro-
gram, together with general views of the
crowds in the audience and the bathers.

Still photographers were present also
from the news syndicates and the daily
newspapers and they too were enabled
to take snapshots of the various events,
with as much facility as at Coney Island
at high noon. The occasion marked the
first time that such varied photographic
work has been possible in any place save
in a motion picture studio.

Owing to the fact that Sun-Light Arc
contains the light value of the entire
spectrum, all of the riot of color was
shown in its true values. From the Mad-
ison Avenue end of the Garden a big
studio model light with a color wheel
attachment played upon the water fall
at the opposite side changing the water
as it cascaded downward into red, blue,
green yellow and occasionally a misty
rainbow.

Twelve Sun-Light Arcs were used to
light the whole Garden. They gave the
spectators, when first turned on, much
the same sensation as if the roof of the
great amphitheatre had been removed
and the streaming noonday sunlight al-
lowed to pour in.

New Commercial Model

The new Commercial Model Sun-
Light Arc, which is used at the Garden,
is an improvement on the standard stu-
dio model in that the light volume has

been increased from a hundred to a hun-
dred and twenty-five thousand candle
power and the new light requires no at-
tendant, burning continuously for two
hours or more without attention.

These new departures in the use of
Sun-Light Arc open up a vast field in
the taking of motion pictures of indoor
athletic events, much as the bicycle
races, boxing bouts, swimming tourna-
ments, track meets, billiard matches and
sports of all kinds. In fact any gather-
ing or interesting event can now be
photographed for still or motion pictures
anywhere and at any time, with Sun-
Light Arcs.

Although Sun-Light Arcs have hither-
to been confined in their use principally
to the motion picture studio and for
night effects on location, they have
opened a new field for the newrs weeklies
and especially for commercial and edu-
cational motion pictures by their illumi-
nant qualities.

First National Pictures
Are Shown at Hospital
Before Public Exhibition

Eight hundred ex-service men
now at the government public
health hospital at Pastime Park, a
rehabilitation center of the war de-
partment, near Tucson, Ariz., re-
cently paid a tribute to First
National pictures and Manager
Pickett of the Rialto theatre of
Tucson, which is an Associ-
ated First National sub-franchise
holder.

In their letter of thanks, which
was published in the "Tucson
Citizen," the war heroes thanked
the company and the manager for
showing "Passion" and "Nomads
of the North" at the institution be-
fore they were exhibited at the
Rialto. The secretary of the local
Chamber of Commerce likewise
added his praise.

Three months ago the citizens of
Tucson, in a two-day "Pastime
Park Hospital Day," built a com-
modious motion picture theatre on
the hospital grounds. Manager
Pickett announced immediately that
his house would send every film re-
ceived to Pastime Park, to be
shown to the soldiers on the day
preceding its appearance on the
Rialto screen.

EXHIBITORS HERALD

July 23, 1921

Interior view of salesroom of G. D. Brady, Michigan distributor for Motiographs

MOTIOGRAPH DISTRIBUTOR
REPORTS BUSINESS GOOD

G. D. Brady, better known as "Red
Brady," of Detroit, who is the distributor
of the Motiograph for the Michigan ter-
ritory, states that business is good in his
territory on Motiographs.

Mr. Brady has been a Motiograph dis-
tributor in that territory for about
eighteen months and he declares he is
completely sold on this machine. He
further states that every one of the
Motiograph users in his territory is well
satisfied with this projector.

Mr. Brady carries a large stock of Mo-
tiograph machines and parts. Some of
his recent installations are:

Beardslee & Waltz, Princess theatre.
Ovid, Mich.: H. R. Lapham, Universal
theatre, Detroit, Mich.; Wright & Mar-
tin, Lincoln, Mich.; Phil. Gleichman,
Broadway Strand theatre, Detroit, Mich.;
Grace Hospital, Detroit, Mich.; Robert-
son Cole Dist. Corp. Film Exchange,
Detroit, Mich.; Frank Rossc, Our thea-
tre, Detroit, Mich.; Bert Williams, La
Salle Garden, Detroit, Mich.; J. Niebes,
Dawn theatre, Detroit, Mich.; J. P. Man-
ning, Bijou theatre, Eaton Rapids, Mich.;
Nat Rifkin, Dixie theatre, Detroit,
Mich.; Herman Czcnkusch, Walled Lake,
Mich.

SERVICE PRODUCTS CORP.
MARKETS PROJECTION AID

One of the latest useful devices to
reach the market is a pan for projection
machines which, it is said, lightens the
work of the operator and at the same
time keeps oil off the floor of the projec-
tion room. It is the product of the Serv-
ice Products Corporation, Oakland, Cal.

"The device is not new," said an execu-
tive of the company, "in so far as pro-
gressive operators have hammered like
pans out of tin. But this is the first time
to our knowledge that they have been
made as a regular commercial article.

"Wherever shown out here in the West
they have met with instant favor. Any
operator of a Powers projector will at
once see the advantage of this device.
It will enable him to keep the projection
room clean and free from oil on the
floor, remove most of the trouble at the
motor and speed control, keep the film
free from oil and dirt and permit the
bearings to be flushed with gasoline
from time to time without removing the
head from the base, thereby lengthening
the life of the projector."

The Service Products Corporation is
the manufacturer of numerous other
•devices.

SYNCHRONIZED NOW HAS
TWENTY-TWO BRANCHES

Twenty-two distribution centers have
been opened in as many key cities by
Synchronized Scenario Music Company,
64 East Jackson street, Chicago, and hun-
dreds of contracts are being signed by
progressive exhibitors in every section
of the country, according to the company.

Prominent among distributors of Syn-
chronized music scores is Music Score
Service Corporation of 1600 Broadwav.
New York, a corporation formed for the
express purpose of rendering a music
score service to exhibitors in the East.
Their sales staff reports the signing of
many important contracts for the installa-
tion of their service, prominent among
which are those of the Stanley circuit,
the Poli circuit, the Proctor circuit,
Fabian's Jersey nouses, the Haring and
Blumenthal chain. Ward and Glyn's
Brooklyn houses and many others.

MARR & COLTON ENLARGE
WARSAW ORGAN FACTORY

The Marr & Colton Company, pipe
organ builders, of Warsaw, N. Y., have
their new plant well under way. The
addition will be two stories high and
when completed will practically double
their present capacity. The same mod-
ern fireproof construction is being used
as in their present plant.

The company reports business as con-
tinuing to be good with them. Among
recent new orders is one for a two-
manual organ for the New Strand thea-
tre, Schenectady; a large three-manual
for the Strand theatre, Rochester, and a
style 4X New Era organ for the Carroll
theatre, Rome, N. Y.

These are all repeat orders from old
customers. The New Era organs are as
popular as ever, it is said, and are being
used in a great many of the new theatres.
In many of these theatres they are be-
ing placed in an organ chamber, leaving
the orchestra pit clear.

Paramount in Antipodes
Issues "Punch" Magazine

Copies of the first issue of "Paramount
Punch," the new house organ of the
Paramount Australasian organization,
have been received at the home office in
New York. "Punch," which is published
in the headquarters office in Sydney,
N. S. W., was established by John W.
Hicks, former assistant sales manager of
Famous Players-Lasky. It is modelled
after "Paramount Pep," the house organ
of the parent organization published at
New York. The editor is Albert Deane.

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit

Efficiency that costs nothing.
Installed without closing.

Inquire, HANSEN VACANT SEAT INDICATOR CO.

536 Central Building, Seattle, Washington

1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 13-ST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO.

July 23, 1921

EXHIBITORS HERALD

Th eatres

Providing Comfort lor Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

Spencer, la— A theatre to seat 650 will
replace the garage building in Main
street north of Fifth. Moore & Son
have leased the property to W. A. Solon.
*

Lockport, N. Y.— Warren X. Cross
has interested Lock City Theatre Cor-
poration in the project to erect a house
here. The theatre company has pur-
chased property at East avenue and Elm
Street. The theatre will open next Janu-
ary.

Batavia, N. Y.— A theatre will be
erected on the Holden property in East
Main street, G. Sanford Wilber, 13
Washington avenue, is interested in the
project.

Scarsdale, N. Y.— Hobart B. Upjohn
is consulting architect for the company
which will erect a modern motion pic-
ture theatre here.

Schenectady, N. Y. — Strand Theatre
Company will build a $15,000 theatre at
409 State street.

New York — Long Island Theatres

f" orpo""at:on will build a theatre in
Broadway near Main street, Flushing.

Niagara Falls, N. Y. — A. C. Hayman,
president of Cataract Theatre Corpora-
tion, announces that the contract has
been awarded for the construction of a
theatre on the Prospect Park hotel in
Fall street.

Jamestown, N. D. — A. J. Kavanaugh is
look ng over sites on which to build a
theatre.

New Rochelle, N. Y. — A company of
which Hobart B. Upjohn of Scarsdale is
consulting architect will build a theatre
here.

Clinton, Okla. — Work has started on
the erection of a $75,000 theatre by E.
G. Welch.

Tampa, Fla. — Consolidated Amuse-
ments, Inc., has been organized with a
capitalization of $100,000 to erect a the-
atre here. J. A. Waterman is president
of the company.

Macon, Ga. — A new motion picture
theatre will be erected in Cherry street
by J A. Flournov. It will cost $25,000.
*

Strasburg, Va. — A theatre seating 750
will be erected here by Dalke & Linn.
*

Clarksville, Tenn.— Goldberg Amuse-
ment Companv will build a theatre at
Franklin and Third streets. It will seat
1,400.

Hendersonville. N. C— A theatre to
cost $-.'5,000 will be erected here by Erie
G. Stillwell of Asheville.

Baltimore, Md.— Bepjamin Cluster

will raze the Cluster theatre in South
Broadway to permit the erection of a
new house.

Westfield N. J. — Putnam Jacobs The-
atre Company of Newark will erect a
theatre at Broad street and Central
avenue.

Remodeling

Baltimore, Md. — Extensive improve-
ments are being made on the New Gem
theatre in Duncan Place. One hundred
additional seats will be installed.
*

St. Louis, Mo. — Aubert Summer the-
atre will be renovated and remodelled by
Aubert Photo Play Company.

St. Paul, Minn.— The Majestic, Shu-
bert, Garrick and Starland have been
closed for renovating and repairing.
*

La Crosse, Wis. — Another exhaust fan
has been installed in the Bell theatre.

NEW RWIERA NUMBER

MEETING WITH FAVOR

"Karma," one of the leading numbers
in the Riviera Music Company, Chicago,
catalogue, has reached the 200,000 mark
in sales. This number, known as the
$25,000 Fox-Trot, is gaining in popu-
larity every month, it is sai-d, and the
Riviera organization is working hard to
make it a big national hit. The Riviera
company does not exact the music tax.

Ward' Perry, traveling representative
of the Riviera Music Company, has just
left for a trip to the Pacific Coast, where
he is planning a strong sales campaign
on the entire Riviera catalogue.

'LA-INTERNACIONAL CINEMATOGRAFICA'

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba

Exclusive Cuban Rights for All "Union Italian1* Productions

P.O. Box 13M Havana, Cuba C«bl. "P.lieuU."

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

Pleases
them
all

When the man who does
the buying, the man who
does the projecting, and the
people who see the results,
all are satisfied — that's
harmony.

Columbia Projector
Carbons

please them all with their
steady, beautiful, snow-
white light.

NATIONAL CARBON COMPANY
Incorporated

Cleveland, Ohio San Francisco, Cal.

.Canadian National Carbon Co., Limited
Toronto

CHICAGO TRADE EVENTS

More Big Playhouses

Planned for Chicago

New Loop Theatre and Two
South Side Theatres
Will Be Erected

Three more large playhouses are to be
added to the list of Chicago's theatres
during the next twelve months. One is
to be erected in the "loop" business dis-
trict. The other two will be neighbor-
hood theatres on the south side.

Jayeless to Build Two

Jones, Linick and Schaefer are to
build two of the theatres. They have
announced that $1,000,000 will be in-
vested in a theatre at Michigan avenue
and 110th street, and that $2,000,000 is
to be expended in erecting a new theatre
on the site now occupied by McVicker's
theatre in the loop.

Although no announcement of the
policy of the two houses has been made,
it is generally understood that they will
present a combination program of vaude-
ville and a feature motion picture.

The third theatre proposed is to be
built in Hyde Park at a cost of $400,000
by a syndicate associated with W. K.
Young and Brother.

Will Seat 2,000 People

The Hyde Park theatre will seat 2,000
people and will be erected on the south
side of 55th street, between Blackstone
and Dorchester avenues. A lobby 75 feet
long and 50 feet wide will lead from 55th
street to the theatre proper, which will
be 110x175 feet. Work is expected to
start within a few weeks.

Assign Four Salesmen

To Paramount Offices

W. J. Clark, V. C. Jacob, W. C. Car-
michael and W. F. Agnew, who recentlv
graduated from the Paramount school of
salesmanship conducted by Fred F. Cres-
well, have been assigned to the Chicago
office of the Famous Players-Lasky Cor-
poration.

They were included in a class of thirty-
five graduates. In appreciation of his
services, the class presented Mr. Cres-
well with a silver fountain pen, penknife
and pencil.

J-L-S Have First-Run

Theatre at Flossmoor

Flossmoor, 111., now boasts of a first-
run theatre, which shows many of the
big features before they appear in Chi-
cago's loop. It is an open air theatre
among the trees near the summer home
of Aaron Jones. Projection rooms are
so hot that Mr. Jones set up a screen
and two Simplex machines out of xloors.
The audience consists of Mr. Jones, Mr.
I.inick and a few relatives and friends.

Heavy Storm Floods
Several Theatres, Bat
Increases Attendance

A heavy rain storm, which swept Chi-
cago late in the afternoon of July 7,
damaged a number of theatres, but
boomed business at all houses, on ac-
count of the temporary lull in the heat
wave. The thermometer dropped fifteen
degrees during the storm.

Tons of water, collecting on the roof
of Ascher Brothers' Columbus theatre,
5236 South Ashland avenue, caused the
roof to crack during the storm and the
interior was flooded. The damage is esti-
mated at $3,000.

The storm flooded the organ pit of the
Jackson Park theatre and organ music
was dispensed with during the evening.
The basement of the Adams theatre in
the loop was flooded, city firemen pump-
ing the water immediately after the
storm subsided.

Ishmael's Record is Talk

Of R-C Organization

The record made by F. P. Ishmael of
the Chicago office of R-C Pictures in
winning the booking contest on "The
Wonder Man" prior to the Dempsey-
Carpentier bout, is the talk of the entire
R-C organization.

He hung up a mark of 300 per cent.
This can better be appreciated when it
is taken into consideration that H. R.
Phillips of Chicago, winner of the sec-
ond prize, scored 100 per cent and had
a comfortable margin over other con-
tenders.

Friedman Establishes

Branch at Milwaukee

Charnas to Open Federated
Exchange at Pittsburgh,
Pennsylvania

Several changes in its territorial ex-
change system is announced by Feder-
ated Film Exchanges of America.

Joseph L. Friedman of Celebrated
Players Film Corporation of Chicago,
who is president of Federated, has taken
over the territory of Southern Wiscon-
sin, and has established an exchange in
Milwaukee.

To Open Pittsburgh Office

Harry Charnas of Standard Film Serv-
ice Company of Cleveland will open an
exchange in Pittsburgh, from which he
will handle Western Pennsylvania and
West Virginia.

Sam Grand of Boston has taken over
Upper New York state, which he will
control from an office to be opened in
Buffalo. Several changes in organization
will materially strengthen the hold of
the Federated in the field of independent
exchanges.

Pictures Near Completion

Seven new Federated productions are
either in work, nearing completion
or being titled. These include: "Squirrel
Food," second in the new series of
Monty Banks comedies; two other
Monty Banks almost completed; three
more Hallroom Boys comedies, of which
one is called "We'll Get You Yet" and
another "After the Dough," and two
Chester Junior one-reel comedies called
"Nightie Night" and "Made to Order."

IK*

Universal exchange, Chicago, aids an ex-service man by giving him 25 subscrip-
tions to Herald-Examiner. H. M. Berman, general manager of Universal, stands
back of the "gob" besides I. Lesserman, Chicago exchange manager. Morris
Hellman, Louis Laemmle, Herman Stem, W. L. Hill and the office force appear

at the left.

July 23, 1921

EXHIBITORS HERALD

! CHICAGO PERSONALITIES

I. Maynard Schwart^, manager of the
Educational exchange, is rushing about
making final arrangements for the big
convention his company is to hold here
July 1S-19-20 at the Congress Hotel. Be-
sides President Hammons and his staff of
executives from New York, every branch
manager will be in attendance.

* * *

That was a sure cyclone that struck Al
Lyons' People's theatre the afternoon of
July 7, when Jack Hoxie drove up to the
entrance, escorting twenty-five Checker
cabs chock full of kiddies from the Jewish
Home for Orphans. When the big lad
from Oklahoma, Jack Hoxie, jumped from
his big Lexington touring car to grasp the
hand of Manager Lyons, this duo of husk-
ies had about all they could do to hold their
feet with the kiddies from all over the
"Yards" clamoring to welcome their screen
hero. With Al Lyons in cooperation with
the Chicago American throwing the doors
of his pretty screen theatre open free to
every kiddie in the neighborhood, Frank
Zambreno, contributing the feature, "Devil
Dog Dawson," one of Jack's recent re-
leases, and to have the star appear in per-
son, the cowboy film star had those kids
yelling to the top of their voices. Ralph
Crocker, of Elgin exhibitorial fame, who
arrived a wee bit late, claims to have heard
the cheers miles away from the theatre. By
the way, just to aid affairs, both Ralph
Crocker and Louis Frank assisted in the
collection of the coupons entitling the kid-
dies to admission. Some manager, that Al
Lyons, when he can put his fellow ex-
hibitors to work, eh-what?

* * *

Talking about that Jack Hoxie motor car.
You should have been riding in Si Greiver's
Paige, which was one of the official cars to
the part}-. Si left the theatre on the way
home leaving Ashland and Forty-seventh
Street and arriving at the Auditorium hotel
little over twelve minutes later. We wish
to thank Al for the Milwaukee cake and
cider, although Ralph Crocker will never be
the same. Have you ever heard Ralph
warble his merry lays?

* « *

J. L. Friedman, president of Celebrated
Players, left July 7 to open his summer

By Mac

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ca.

Largest independent Film Exchange South

home at Charlevoix, Michigan, and will
likely spend a few weeks there before start-
ing on his regular summer weekend trips.

* * *

We just overheard that Ad Powell, fa-
mous wit and literary genius of local film-
dom. has been experiencing some difficulty
in canceling his papers testamentary. It
seems prior to his departure to the big
Minneapolis convention, friend wife im-
pressed the fact of Ad's long journey from
his fireside very strenously upon genial
hubby with the result that Julius Lamm
was pressed into service acting as witness
to the proper execution of the will. Under-
stand the entire estate was turned over to
friend wife, which accounts for Ad's
noticeable conservatism while in Minneap-
olis, doing most of his navigating in those

dainty brogans of his.

* * *

One of the boys returning from Rock
Island tells us that Carl Miller murmurs
that E. J. Eichenlaub of the First Na-
tional exchange is now a happy benedict.
It's better late than not at all, "Eich." Our
best to vou both ! !

* * *

Herbert Washburn. Educational repre-
sentative, is back again on the job after
his considerable spell of illness. He is now
stepping about like a young yearling rarin'
to go.

* * *

Iack Cohn of the Hallroom Boys com-
edies spent a few hours in the city. July 8.
waiting for the Century to drag him east-
ward to li'l of New Yawk. Hurry back,
Jack.

* * *

W. Van Gelder is now carrying the
fillum grip for the local Vitagraph ex-
change, showing the boys down through
Indiana what good films is, b'gosh !

CAMERA BARGAINS

Motion Picture Cimtrai at cash
laving price*. Special professional
discounts on UNIVERSALE.

ImmcdJsU cUUT«rj oo all oxxdsiU. DvBrU.
DoFVaUU>« P»th# tvsd m«ji 7 othsira da moo -
■tnud b oar abowrootD Bond for oar ceo>-
pUta eataJo* »t ooeo. froo'aa rvqaoat.

BASS CAMERA COMPANY

D.pt. H, 1 OS N. Durban St.. Chlcaco. In.

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Address: W Ulemfilm

Clyde Elliott of the Pioneer exchange
has his staff busy these sultry days mailing
out a very neatly arranged booklet with all
the new offerings of his exchange for the
season of 1921-1922. If you have been
missed get busy and ask — plenty to go
around.

* * *

Harry Weiss of the Superior Screen ex-
change left July 11 for another one of those
famous three-week swings around the cir-
cuit, so we ought to have plenty to chat
about on his return to the Big City.

* * *

By the way. men. have you noticed the
nifty marcel effect that Wallie Mayer of
the Superior Screen is affecting these days?
Sort of a Ft. Leavenworth period design.

* * *

That palatial equipage bearing the Cun-
ningham monicker that lingers along the
Row belongs to Harry Willard, manager
for Realart, so cease your curiosity. Have
you seen Harry behind the wheel? Boy,
he makes the first mile in a little less than
nothing flat.

R. C. Smith, manager of sales for the
Celebrated, is chasing his two star sellers
out for a four weeks' trip, John Medni-
kow hitting the southern trail and George
Moore, Jr., taking the northern route
through Illinois. Looks like "Smitty" is
sort of backing up his ideas on that Fed-
erated slogan. "The old hen does not stop
scratching when the worms are scarce."
They tell us Dave Dubtn will, upon return
from his vacation, do likewise. First vaca-
tion Dave has taken in fifteen years. Un-
derstand he is summering in the West, just
beyond Oak Park, 'tis told.

For the short juvenile
subject your program
needs write or wire —

Jack MacCullough Studios

1825-31 Warren Avenue
Chicago - - Illinois

Or ask YOUR nearest EXCHANGE

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velasquin"

Avenida de Belgica 43, Havana, Cuba

THE FIGHT OF THE AGE

DEMPSEY vs. CARPENTIER

2 Reels — showing the end of the battle
Write or wire for bookings.

BLACKSTONE PICTURES, INC.

21 E. Seventh St. Harrison 4745 Chicago, Illinois

GUIDE to CURRENT PICTURES

AMERICAN FILM COMPANY

Distributed Through Pathe Exchanges

Their Mutual Child, six reels, with Margarita

Fisher and Nigel Barrie.
Sunset Jones, five reels, with Charles Clary.
Payment Guaranteed, five reels, with Margarita

Fisher and Cecil Van Anker.

ARROW FILM CORP.

Woman's Man, five reels, featuring Romaine Field-
ing.

Love's Protege, five reels, featuring Ora Carew.
Bitter Fruit, five reels, all star cast.
The Golden Trail, five reels.

Bachelor Apartments, five reels, with Georgia Hop-
kins.

Tex, feature series, five reels.

A Man from Nowhere, five reels, with Jack Hoxie.
The Way Women Love, five reels, with Rubye De
Remer.

Luxury, six reels, with Rubye De Remer.
The Deceiver, five reels, with Carol Holloway.
The Tame Cat, five reels, with all star cast.
The Man Who Trifled, five reels, with all star cast.
Before the White Man Came, five reels, all Indian
cast.

ASSOCIATED EXHIBITORS

Distributed through Pathe Exchanges

The Riddle Woman, six reels, with Geraldine Far-
rar.

The Devil, six reels, with George Ar1i«<=.
What Women Will Do. six reels, with Anna Q.
Nilsson.

The Rider of the King Log (Special Prod.).
The Road to London, with Bryant Washburn.

ASSOCIATED PRODUCERS, INC.

THOMAS H. INCE PRODUCTIONS

Homespun Folks, six reels, with Lloyd Hughes.
Lying Lips, six reels, with House Peters and

Florence Vidor.
Mother o' Mine, six reels.

J. PARKER READ, JR., PRODUCTIONS

The Leopard Woman, seven reels, with Louise
Glaum.

A Thousand to One, six reels, with Hobart Bos-
worth.

Love, six reels, with Louise Glaum.

I Am Guilty, six reels, with Louise Glaum.

ALLAN DWAN PRODUCTIONS

The Forbidden Thing, six reels, with James Kirk-
wood and Helen Jerome Eddy.

A Perfect Crime, five reels, with Monte Blue and
Tacnueline Loean

The Broken Doll, five reels, with Monte Blue.

MAURICE TOURNEUR PRODUCTION**

The Last of the Mohicans, six reels, with Barbara

Bedford.
The Foolish Matrons, six reels.

MACK BENNETT PRODUCTIONS

A Small Town Idol, six reels, with Ben Turpin.

Home Talent, five reels.

She Sighed by the Seaside, two reels.

Made in the Kitchen, two reels.

J. L. FROTIIIN'giiam

The Ten Dollar Raise, five reels.

C. B. C. FILM SALES

The Victim, six reels.
Dangerous Love, five reels.

The Nightingale of Paris, five reels, with Zany
Miens.

CREATION FILMS, INC.

Tot the Freedom of Ireland, five reels.

EQUITY PICTURES

Keep to the Right, six reels, with Edith Taliaferro.
Whispering Devils, seven reels, with Conway
Tearle.

Hidchannel, six reels, with Clara Kimball Young
M««h five reels, with Clara Kimball Ynunir.
Straight From Paris, five reels, with ( lara Kim-
ball Young.

FAMOUS PLAYERS-LASKY

Mar. 20 — O'Malley of Mounted, six reels, with
Wm. S. Hart.

Mar. 20 — Beau Revel, six reels, Ince-Vance pro-
duction.

Mar. 27 — The Gilded Lily, six reels, with Mae
Murray.

Mar. 27 — The Idol of North, six reels, with
Dorothy Dalton.

April 3 — The Faith Healer, six reels, a George
Melfnrd production.

April 8 — The Dollar a Year Man, five reels, with
Koscoe Arbuckle.

April 10 — Buried Treasure, seven reels, with Ma-
rion Davies.

April 10 — The Witching Hour, seven reels, Wil-
liam D. Taylor production.

April 17 — Love Special, five reels, with Wallace
Reid.

April 17 — The Great Day, four reels. Hugh Ford
Prod.)

April 24 — What Every Woman Knows, seven
reels. (Wm. De Mille Prod.)

April 24— The Home Stretch, five reels, Wallace
MacLean.

May 1 — The City of Silent Men, six reels, with

Thomas Meighan.
May 8 — Proxies, six reels. (Cosmopolitan Prod.)
May 8 — Deception, eight reels. (Special Prod.)
May 15 — Oh, Jo, five reels, with Dorothy Gish.
May 15 — King, Queen, Joker, five reels, with Sid
Chaplin.

May 22 — Too Wise Wives, five reels. (Lois Weber
Prod.)

May 22 — Sacred and Profane Love, five reels,
with Elsie Ferguson.

May 29 — Sentimental Tommy, seven reels. John S.
Robertson Prod.)

June 5 — The Traveling Salesman, five reels, with
Roscoe Arbuckle.

June 5 — The Wild Goose, seven reels. (Cosmo-
politan Prod.)

June 12 — White and Unmarried, five reels, with
Thomas Meighan.

June 12 — Appearances, six reels. (Donald Crisp
Prod.)

June 19 — One a Minute, five reels, Douglas Mac-
Lean.

June 19 — The Bronze Bell, six reels. (Thomas
Ince-Vance Prod.)

June 26 — Sham, five reels, with Ethel Clayton.

June 2fi — A Wise Fool, seven reels. (George Mel-
ford Prod.)

July 3 — The Woman God Changed, seven reels.

(Cosmopolitan Prod.)
July 10 — Too Much Speed, five reels, with Wallace

Reid.

July 10— The Mystery Road. (British Prod.)
July 17 — Life, five reels. (Brady Prod.)
July 24. — Behind Masks, five reels, with Dorothy
Dalton.

July 31 — The Lost Romance, seven reels (Wm. de
Mille Prod.)

FIDELITY PICTURES CO.

The Married Virgin, six reels.
Frivolous Wives, six reels.

FILM MARKET, INC.

The House Without Children, seven reels, with

Richard Travrrs.
The Supreme Passion, six reels.
The Ne'er-do-Well. six reels.

FIRST NATIONAL

The Old Swimmin' Hole, six reels, with Charles

Ray.

Passion, eight reels with Pola Negri.
Scrambled Wives, six reels, with Marguerite Clark.
The Kid, five reels, with Charles Chaplin.
Trust Your Wife, five reels, with Katherine Mac-
Donald.

Man-Woman-Marriage, six reels. Holuhar- Phillips.
Scrap Iron, five reels, with Charles Ray.
The Passion Flower, six reels, with Xorma Tal-
madge.

The Oath, eight reels, R. A. Walsh production.
Jim the Penman, five reels, with Lionel Barrymore.
The Girl in the Taxi, five reels, with Mr. and

Mrs. Carter Dellaven.
Sowing the Wind, five reels, with Anita Stewart.
Lessons in Love, five reels, with Constance Tal-

madge.

Bob Hampton of Placer, six reels (Marshall

Neilan).

Gvpsv Blood, six reels, with Pola Negri
Playthings of Destiny, six reels, with Anita
Stewart.

Courage. (Sidney Franklin Prod.)

The Sky Pilot, six reels. (Catherine Curtis Prod.)
Scrap Iron, six reels, with Charles Ray.
Wedding Bells, six reels, with Constance Tal-

madge.

Peck's Bad Boy, seven reels, with Jackie Coogan.
Golden Snare. (James Oliver Curwood Prod.)
Stranger than Fiction, with Katherine MacDonald.

FEDERATED FILM EXCHANGES

The Midlanders. five reels, with Bessie Love.
Penny of Top Hill Trail, five reels, with Bessie

Love

Hearts and Masks, five reels, with all-star cast.
Good Bad Wife, five reels, with all-star cast.
The Servant in the House, five reels, with all-
star cast

Dangerous Toys, seven reels, with all-star cast.

FORWARD FILM DIST.

Youth's Desire, five reels.

FOX FILM CORPORATION

FOX SPECIALS

If I Were King, seven reels, with William Far-

num.

While New York Sleeps, seven reels, with All

Star Cast.

Blind Wives, seven reels, with All Star Cast.
Skirts, five reels, with Special Cast.

WILLIAM FARNUM SERIES

Drag Harlan, six reels.
The Scuttlers, six reels.
His Greatest Sacrifice, six reels.

PEARL WHITE SERIES

The Tiger's Cub, six reels.
The Thief, six reels.
The Mountain Woman, six reels.
Know Your Man. six reels.
Beyond Price, five reels.

TOM MIX SERIES

The Texan, six reels.
Prairie Trails, six reels.
The Road Demon, six reels.
Hands Off, six reels.
The Hornet's Nest, five reels.

WILLIAM RUSSELL SERIE9

The Man Who Dared, five reels.
The Challenge of the Law, five reels.
The Iron Rider, five reels.
Cheater Reformed, five reels.
Bare Knuckles, five reels.
Colorado Pluck, five reels.

SHIRLEY MASON SERIES

Girl of My Heart, five reels.
Merely Mary Ann, five reels.
Wing Toy, five reels.
The Lamplighter, five reels.
The Mother Heart, five reels.

GEORGE WALSH SERIES

From Now On, five reels.
The Plunger, five reels.
Number 17, five reels.
Dynamite Allen, five reels.

20TH CENTURY BRAND

The Land of Jazz, with Eileen Percy.
Partners of Fate, with Louise Lovely.
The Big Punch, with Buck Jones.
The One Man Trail, five reels, with Buck Jones.
Beware of the Bride, five reels, with" Eileen Percy.
While the Devil Laughs, five reels, with Louise
Lovely.

The Little Gray Mouse, five reels, with Louiie

Lovely.

Oliver Twist, Jr., five reels, with Harold Goodwin.

GOLDWYN PICTURES CORP.

GOLDWYN STAR PRODUCTIONS

What Happened to Kosa, with Mabel Normand.
The Song of the Soul, with Vivian Martin, a Mess-
more Kendall production.
Godless Men, seven reels.
The Great Lover, six reels.
Just Out of College, five reels.

Roads of Destiny, five reels, with Pauline Fred-
erick.

The Highest Bidder, five reels.
Prisoners of Love.

The Concert, five reels. All Star Cast.

Guile of Women, five reels, with Will Rogers.

Hunty Pulls the Strings, seven reels.

Hold Your Horses, five reels.

The Voice in the Dark, five reels.

Eritish Producers Protest Against Tariff

■ i

i i

.1,1,,. 1

V ' v

FOLLOW THE LEADERS

The ultimate test of a picture's box-office value
is its ability to get on the "big time." The big
theatre puts a picture to its hardest trial.

Balaban & Katz have booked Thomas H. Ince's
great drama, "Mother O'Mine" for a week at both
the gorgeous Riviera and the magnificent new Tivoli,
and it plays a week at Asher's new Roosevelt.

No product can expect a better recommendation
thai- its accomplishments.

Associated Producers Inc.

HOME OFFICES' 729 SBVENTH AVE, NEW YORK CITT

• ■

>, > n y

—

illll

Ill

5 s

• n'v

\ v

i TTTlTv, publisher

JvllI, NO. 5 Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, 111., under the Act of March 3, 1879.

Publishfd uierklx at 117 South Dearhnrn Vf Chicaaa. Subscription. ,*..<>0 a rear.

July 30, 1921

Your best friend in the picture business

Now breaking her own
marvelous records in
every State in the Union

'REPUTATION'

Directed by Stuart Pa ton

UNIVERSAL-JEWEL DE LUXI

"Cuddle up to Universal - you'll be needing M5."

Car! Laemmle

preserves

mm,

ihestiMJUvg stotyqf
haw a jDeauttfut 'uxmaris
uAts and unhs uuonhack
the mcuisfekvedancl
soti^aghjeatinihigue

KING BAGGOT

Jmebd

Directed

"Cuddle up to Universal— you 11 be needing us *'

rope cuiskes to Ikank
Ike epcluloilors jor ike avalanche of
congratulatory messages and
"proposals on the 'published an-
nouncemeiil that his special
features cvill be released dived
lo Ike motion picture theatres
of the United Stales and Canada.

88HB5I

In addition to the special
productions previously an-
nounced two more are added
to the list. ^

THEY ARE

THUNDERCLAP

VIRGIN PARADISE

The iirst eight special
super- features for 192H922

OVER, THE HILL

A CONNECTICUT YANKEE

IN KIN G ARTHUR'S COURT

SHAME

perjutot
footfalls

ZANE GREYS

THE LAST TRAIL

THUNDERCLAP
A VIRGIN PARADISE

As announced, requests for bookings are
bein^ examined in the order of receipt; if
there is any delay it is entirely due to trie
consideration ^iven to each application.

Each exhibitor who is not informed as to the
special pictures to be released througb tbis
department is respectfully referred to the
largest exhibitor in his territory regarding
the value of tbese productions.

cAddress
SPECIAL FEATURE DEPARTMENT

FOX FILM CORPORATION

West 55 ih Street, New York City"
Telephone, Circle 68OO

M PICT U RE S V M

Who am i "

Her Choice
-Death or

Dishonor !

from the Startling

MAX BRAND

Story oF ]

MYSTERY

AND MODERN

ADVENTURE

PRODUCED IN

SPLENDID SELZNICK STYLE

Under the Direction of

HENRY KOLKER

An All Star Cast
Including

CLAIRE ANDERSON

AND

NILE5 WELCH

Productions That
Will Maintain
Your Theatre's
Independence

For September "Independence Month" the F. B.
Warren Corporation announces a smashing array of
big independent productions packed with the dramatic
strength and directorial skill that command public
patronage.

On September 4:

LOIS WEBER'S Great American Drama of today

"THE BLOT"

The Will Bradley

twelve months

novelty

A beautiful one-reel nature picture

sensation of the last
"MOONGOLD"

On September 11:

GEORGE KLEINE'S mighty production re-edited and
revived "QUO VADIS"

On September 18:

VICTOR SCHERTZINGER'S first big independent
production, or a sensational production by another
American producer.

Another beautiful one-reel nature picture.

On September 25:

SASCHA FILMS, through arrangement with Herz Film
Corporation, present their production with a cast
of 10,000 "GOOD AND EVIL"

May Tully's three-reel pictorial heart-throb

"THE OLD OAKEN BUCKET"

Everything to comprise any big theatre's complete bill
for each of the four weeks of September; distinctive
big productions representing the power and individ.
uality of producers who rank among the great forces of
the screen.

One big production released each week from Septem-
ber 4 and many attractive shorter-length novelties.

F.B. WAR RE N

CORPORATION
154 0 Broadway Nev York City

EXHIBITORS HERALD

July 30, 1921

o<=>oczx><

Ojiroadway

>ooo

see-

Journey's
Grid*

)Q< — IQ

0 TItlq first dramatic
U photoplay ever made

1 without a single subtitle

LC=3Q<=DO<

P.F.Reniers of
the 71 ew York
Cvening Post
after seeing

THE JOURNEYS

end "said:
"If Broadway
does not see
mr.BaUiris the

JOURNEYS END';

it will he ct
shrewd loss
to Broadway:

WNDHAM STANDING

MABEL BALLIN
GEORGE BANCROFT

OC3 oc=r>oc=ooc=D oc==>oc=>oc=>oc= »e

THE yEAR'S MOST

July 30, 1921

EXHIBITORS HERALD

VLLINS MASTERPIECE

jneys £Nr>

SLROTHAFEL

of the
Capitol Theatre, agree-
ing with Ttlr.Reniers ,

THE

has booked

JOURNEY'S EMD"

for showing

at the

apitol

theatre-

Starting Sunday, July ljth.

'0 — >fM ><■>< ^r>c — vrx >rsr— y>gr^p>< >nc )noa( >oc=r>oerr3Q

JNUSUAL PHOTOPLAy

Distributed by

JH0DKINS0N

. fjF^ = thru PATHE EXCHANGE Inc ===== ■'
;i<58?' WILLIAM M. VOGEL FOREIGN /

— liO-Wf.ST lOkTv uvnHT Mtu/vn^ DISTRIBUTOR ^

2j Million Goldwyn Readers
30 National Magazines

fcrvft

9>«

Western Story

Are you sizing up picture
promises for 1921-1922?

Are you determined to
book those productions
which not only sound good,
but which look good— on
the screen !

NOW WATCH
GOLDWYN J

Get to the Goldwyn ex-
changes and arrange for a
screening of the first of the
new season's crop of Gold-
wynners.

And don't leave without
asking about the Twenty-
Seven Million Readers of
Goldwyn Advertising

There's exploitation that
you don't have to do your-
self.

Reserve Sept. llth^/ The OldNes
Oct. 2nd fo "Dangerous Curve Ahea<l

fpPfes

Monon&cwcA

Pathe

is proud to present

Rudyard Kipling's
Without Benefit of Clergy

Produced by Robert Brunton • • Directed by James Young
Supervised for Mr. Kipling by Randolph Lewis

A written masterpiece remains
a screen masterpiece

It is so seldom that one can say that a written master-
piece transferred to the screen still remains a master-
piece that it is almost an honor to say it. 'Without
Benefit of Clergy' is the best example of a purely lyric
film that has come out of an American studio. . . .This
is Kipling and not a garbled version of him .... It has
distinct pictorial quality. It is simply and naturally
. . . Uniformly excellent."

— P. F. RENTERS in N. V. Evening Post.

RUDYARD KlPLING'S

classic

Without Benefit of Clergy"

They saw, and they said :

' ' Will grip the sym-
pathy of any audience '

A jine achievement"

A glamorous love
epic'

To be heartily con-
gratulated

Colorful and

touching ' '

W jnderfully staged' '
' V ivid and colorful' '

"James Young scores .... it is a masterpiece of
visualization of a short story known the world
over .... will grip the sympathy of any audi-
ence .... realism to the Nth degree."

— Trade Review

•

"A story that has been screened without being murdered

a beautiful example of screen interpretation .... a line and
sincere achievement .... an almost ideal romance."

— Agnes Smith in Morning Telegraph.

"A bit of gossamer thrown to the screen .... A glamor-
ous love epic of the East, with splendid settings and a line
atmosphere. Lives up to the quality of the original."

— N. T. Sun.

"A worth while production, more faithful to its original than one dared
hope. Exceptionally well staged . . . Should be heartily congratulated. "

— iV. Y. Times.

"Colorful and touching .... Kipling has been followed faithfully and
simply .... It has distinct character of its own."

— Alison Smith in N. Y. Globe.

"As well done as it could be, with lots of little human touches ....
Wonderfully staged. " — HARRIET UNDERHILL in N. Y. Tribune.

"A most vivid and colorful character sketch of life in India. In every
little detail Kipling transferred to the screen." — Motion Picture News.

And we say again— "had Kipling written only
this; had Young directed only this; this picture
would proclaim them masters."

PATH E

Di s t rib u tors

July 30. 1921 EXHIBITORS HERALD 11

You can run a program
including our short subject
Features, for little Money;
Keep your house Open
— make a Profit

| "THE NORTHERN TRAIL", a two-reel feature

photo-play, the first of a series of SELIG-
RORK two-reel features, will be released
in August*

THE CAPITOL THEATRE, New York,
played this picture on the first short sub-
ject program ever run there; the week of
July 3rd.

EDUCATIONAL is the stabilizing influence
Exhibitors have been seeking. Educational
can build your program, the whole program
— a pulling program.

DURATIONAL FILM EXCHANGES, Inc., E. W. HAMMONS, "President

EXHIBITORS HERALD

July 30, 1921

GAINING PRESTIGE BY GIVING IT

URBAN
POPULAR
CLASSICS

KINETO
COMPANY

AMERICA
Inc.

Assies

iINETO
: MPANY

°/

^ ERICA

Inc.

URBAN
POPULAR
CLASSICS

They lend prestige to the theatres which
play them just as they are given prestige
by the theatres which play them.

As Savini Films, Inc., advertises in
Atlanta:

"The Kineto Review, as
Da rwin Right?' has the dis-
tinction of appearing on the
opening program of the
Metropolitan."

It is a distinction to appear on that pro-
gram. It is also a distinction to play the
Kineto Reviews and Movie Chats.

Exhibitors who are building now for
the future are booking these single
reels that are

Features in Themselves

KINETO COMPANY OF AMERICA

INCORPORATED

71 W. Twenty-Third St.

New York City

EXHIBITORS HERALD

July 30, 1921

Co-operation at this particular time
is the best way we can think of to
evidence appreciation of past favors.

We recognize the fact that con-
ditions are damtuf.

We'll tell the world it has been a
hot summer if it weren't for the
fear of wasting energy.

Everybody knows there has been
just a thin sheet of tissue paper
between us and Hell.

; This ad is inserted for the purpose
of advising Exhibitors we stand
ready to Co-operate with them to
the fullest possible extent.

Real, genuine, honest-to-goodness
Co-operation.

No bunk.

Let us know how we caa serve you.

Celebrated Players Film Corporation

THE BIGGEST INDEPENDENT
EXCHANGE IN AMERICA

Eight Hundred and Ten South Wabash Ave.

CHICAGO

MEMBER

LEADERS IN
FILMDOM'S PROGRESS

July 30. 1921 EXHIBITORS HERALD 15

In spite of the extraordi-
nary conditions prevailing
at this time we are receiving
innumerable inquiries re-
garding our remarkable
serial

"The Miracles of the Jungle"

We decided at the time this
was purchased not to re-
lease before Fall.

An early announcement of
the exact date will appear.

Celebrated Players Film Corporation

Eight Hundred and Ten South Wabash Ave.

CHICAGO

MEMBER

THE BIGGEST INDEPENDENT
EXCHANGE IN AMERICA

LEADERS IN
FILMDOM'S PROGRESS

EXHIBITORS HERALD

July 30, 1921

Important Announcement !

Associated First National Pictures, Inc., will issue
in the next number of Franchise, a complete catalogue
of its forthcoming releases. Also full information
on current and past subjects. One of the most use-
ful catalogues for exhibitors yet issued. You can
put your finger on the pictures your want. Out in a
few days. Watch for it!

Louis B. Mayer

presents the inimitable star

Anita Stewart

Playthings of
Destiny

A PICTURE that takes you from the snow
wastes and ice fields of the far north to the
luxuriant tropics. The fascinating story of a girl
who lost a husband in a blizzard and won him again
in a tornado — the strange pranks that fate played
on a girl's heart.

Story by Jane Murfin and Larry Trimble ; directed
by Edwin Carewe ; scenario by Anthony Paul Kelly ;
made bv the Anita Stewart Productions, Inc.

Joseph M. Schenck
presents

Constance
Talmadge

Joseph M. Schenck
presents

Norma
Talmadge

"The Sign on
The Door"

Produced under the Per-
sonal Direction of
Herbert Brenon

THIS is the biggest and best picture in which
Norma Talmadge has appeared. A play of tre-
mendous intensity, it lends itself to her great emo-
tional powers. Channing Pollock who wrote this
stage success, says he is amazed at the force and
truth with which the star and director transformed
the play to the screen.

Adapted to the screen by Mary Murillo and Her-
bert Brenon ; photographed by Roy Hunt ; technical
director, Willard Reineck.

Katherine MacDonald
Pictures Corpn.

P>. P. Schulberg, Presi-
dent, presents

Katherine
MacDonald

"Wedding Bells" "Stranger than Fiction"

A N< >THEF w\
the Exhibito

Adapted by Zelda Crosby
from Salisbury Field's
play of the same title.

inner for Miss Talmadge," says

cess as a stage play, and as a screen comedy un-
doubtedly will be acclaimed as one of Miss Tal-
madge's brightest, wittiest plays. It is the best thing
she has done in some time. Its exploitation possi-
bilities are limitless, and it will bring in big returns."

A Chet Withey production ; photographed by
Oliver Marsh; technical director, Willard M. Rei-
neck.

Story by Charles Rich-
man and Albert Shelby
Le Vino; directed by
J. A. Barry

Tl IK American beauty in four delightful and fas-
cinating roles — a picture filled with thrills and
action. The aeroplane stunts in this picture are ex-
ceptional. There is a take-off from the roof of a
city skyscraper, a battle on the wings a mile high, a
leap from a burning plane in a parachute, a man
caught in midair by a grappling iron and hauled to
safety. The picture will take your patrons through
the highest plane of society down through New
York's criminal haunts in Chinatow n.

FIRST NATIONAL ATTRACTIONS

The Tariff Question

By MARTIN J. QUIGLEY

IXTERXATIOXAL trade is not a subject for
kindergarten discussion. It represents in
every phase a question of great complexity.
There are issues involved in the subject that are
not even dreamt of by persons who are attempt-
ing to pronounce what should be the irrevocable
policy of this industry.

The question of whether there should be
a tariff imposed on the importation of foreign
films and what should be the nature and re-
quirements of such a tariff affords the basis for
illimitable discussion and, probably, largely due
to this there are many who are not overlooking
the opportunity to have their word to say on
the subject, frequently entirely with respect to
whether they have taken the time and effort
to equip themselves with the information nec-
essary for intelligent discussion.

It is well to bear in mind that two entirely
foreign subjects are frequently jumbled up in
this discussion: There is the major matter con-
cerned with the importation of entertainment
subjects: also the secondary matter — of very
great importance, however, which has to do
with the introduction into this country of for-
eign-made raw stock. These matters represent
two distinct subjects, with different issues in-
volved, and should be considered individually.

RELATIVE to the importation of foreign
films there are to be considered a fact and
a theory. The fact is the importation of various
important subjects of a limited number which
do not even remotely constitute a matter of
serious competition with the American-made
product. The theory is the importation of quan-
tities of mediocre subjects, cheaply produced,
which might flood the American market, afford-
ing dangerous competition and reducing enter-
tainment standards to the great peril of the
stability of the theatre business.

Development of the past year have proved
this theory to be unworthy of even passing
consideration at this time. There appears to

be no reasonable chance whatsoever of foreign
product flooding the American market. Hardly
one in a hundred foreign productions have even
a remote chance of exhibition in American
theatres. In many instances it is lack of qual-
ity comparable with American standards and
in others the accounting reason is that themes
and methods of treatment are of a character
that are not acceptable to the American public.

Hence, there is no trace of a possibility of
a wholesale invasion of the American market.
What we have been receiving and what in all
probability we shall continue to receive from
abroad for exhibition in this country is merely
the occasional and very exceptional production
which stands out as an object lesson and an
artistic inspiration to the American producer.
Against the importation of such productions a
tariff barrier would be the height of folly.
* * *

THERE would be no wisdom in such a bar-
rier because the importation of these pro-
ductions affords no material competition, and in
addition there are good and valuable reasons
why they should be received practically with-
out restrictions.

Patriotically, the American producer has a
great mission of producing pictures for exhibi-
tion throughout the world. If this is to be con-
tinued it must be done on a basis of commer-
cial gain. It may not for a moment be doubted
that if this government imposes a heavy duty
on film importation, a heavy duty will promptly
be faced by the American production at every
port of entry throughout the world. With this
done the American producer would be stripped
of much, if not all, of his profit in world dis-
tribution and the inevitable result would be the
settling down of the American producer into a
state of decaying provincialism.

The American industry needs no substan-
tial tariff protection. And the government's
revenue requirements should not be obtained at
the cost of injurying, if not destroying, the
author of the golden eggs.

EXHIBITORS HERALD

July 30, 1921

jWARTIN J. QUIGLEY
PUBLISHER, &» EDITOR

Published every Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 417 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 0248-9240.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 6372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII July 30, 1921 No. 5

The chronological order pursued
in the World War apparently has
been altered for film trade purposes.
We now have a reparations com-
mittee but as yet there has been no
announcement of the abandonment

of unrestricted submarine warfare.

* * *

After many seasons of more or
less futile campaigning the coming
season, from all indications, will
automatically usher into many the-
atres a definite policy of longer runs.
The explanation is simple, indeed :
There will not be enough quality
pictures for the frequent changes of
other days.

* * *

Motion picture production does
not escape the operation of the law
of average. The natural result of
reducing materially the quantity of

OF SPECIAL, INTEREST
tiorc Brothers, Lesser and Itnmish
Theatres Join Public It i g h t s

League 28

I omplete Hosier of Public Rights
League Members lleglnnlng On... 31
NEW s or THE WEEK
llrlflsh Producers Coble Protest
Against l i. mi on Films 10

Enforcement «>r niu<- Lam in Po-
mona, < ill.. Role! In constitutional 10

Sidney s. ( oken Appoints Committee
to Trent with Paramount 10

Drastic Steps Taken In Pennsylvania
to ( nrli < arnlvnls 10

Bines Continues Fight on lllue Laws
Despite Repeated Wrest* 21

V ». M. P. L Presents M r«. Ilard-

production is an almost correspond-
ing reduction of the number of ex-
ceptionally big pictures. Many big
productions are started but few re-
main big after screen examination.

$ $

The set-back which the agitators
for censorship have received in the
District of Columbia is significant.
For several years the ultra radi-
cals of the reform movement have
centralized their activities at the
national capitol. There they have
entrenched themselves and have
succeeded in one way or another in
building up a powerful influence.
The fact that up to date they have
failed in their efforts to establish
censorship in the District of Co-
lumbia seems to suggest that they
have made just about all the prog-
ress they are going to make in this
effort.

3fc * jfc

The head of a certain theatre cir-
cuit which operates a large chain of
theatres, certain of these theatres
being among the best known in the
country, is a person whose voice is
always raised in stentorian protest
against all adverse legislation and
all interference with the motion pic-
ture theatre. He seems to repre-
sent a type of person who believes
that his voice alone is omnipotent ;
the idea of any practical aid neve."
seems to enter his head. He even
has deleted from his "Topics of the
Day" film the brief items of pro-
tection propaganda that are carried.
The judgment of such persons
must be a great encouragement to
the radical reformers.

Ins with Campaign Film Souvenir 22
Kansas and Missouri Exhibitors to

Hold Joint Convention 22

[Educational Exchanges, Inc., Holds

Convention in Chicago 25

theatrical Slump noes \<>t Hit lirlt-

ish Film Theatre* 27

DEPARTMENTS

Honey Making Ideas 38

Inhibitors Advertising 30

Reviews to

Letters from Headers 56

Topics of the liny (Ml

What the Picture Did for Me 57

Theatre Ffiiilpmcnt 65

Touring the South 68

I hiengo Trnde Event* 60

Bulde i" Current Pictures 72

Re -Takes

J. R. M.

Can't Work Up a Sweat

Somehow or other we can't work up
much enthusiasm over those baseball
games they are staging in and 'around
New York. First National's average is
.000 and so is Fox's, so I guess we
haven't missed much.

All Excited

I can hear the loud cheers of the Ne-
braska exhibitors as they read that the
Egyptian rights have been sold by the
Podunk Film Company to the Barge
Amusement Company. Neb. exhibitors
are deeply interested in news of the
Nile. (Yes, they are.)

Time to Call a Halt

Marshall Neilan, it is said, used up
four stories to make his "Bits of Life."
He should have called it "Bits of Stories."
However, what we started to say was
this: If Marshall keeps this up the avail-
able supply of stories will be used up
much sooner than expected.

Original Stuff

This is the season when the mail car-
rier drops a lot of picture post cards on
one's desk with little crosses on them:
"X marks my room at the Inn." They
all bear the same message: "Having a
great time. Wish you were here."
*

No, dear reader from Niles. Mich.
"Short Skirts" isn't a short subject, de-
spite prevailing styles. It is feature-
length.

Ted Taylor Is In

The Rubaiyat Press bureau contributes
this pleasing bit of original verse, which
we pass on to our readers for their
delectation :

"Two books of verse beneath a couple of
of boughs
Two jugs of wine, two loaves of bread,
two thou's
Beside me singing in the wilderness —
Oh, wilderness 'twere Paradise enow!"
*

"Lesh Have 'nuther Melon"

Colorado fruit growers are raising
cantaloupes with a kick in 'em. They
feed a young melon a yeast cake and
when it grows up its a regular brewery.
Can you picture the homecoming of a
kind and loving husband with his arms
full of melons and his tummy full of
hooch. His breath reeking with the vile
smell of fresh cantaloupe and his shirt
front plastered with seeds. It looks as
though Congress will have to pass a
Nineteenth Amendment prohibiting the
consumption and raising of melons.

Those Methodist ministers who went
to Washington to be heard on the blue
laws arc encountering stiff competition.
That's what we send men to Washington
for, to talk.

Now that films can be shipped to for-
eign countries by parcel post, a lot of
pictures will have a wider circulation
than formerly, but as Goldberg says: "It
doesn't mean anything.

IN THIS ISSUE

July 30. 1921 EXHIBITORS HERALD 19

Holds Pomona
Sunday Closing
Law is Illegal

(Special to Exhibitors Herald)

POMONA, CAL., July 19.— The Sun-
day closing ordinance, recently enacted,
has been declared unconstitutional by a
court ruling.

The court bases its decision on the
contention that it is class legislation in
that it prohibits theatres and similar en-
terprises from operating on Sunday, but
permits churches to take up a collection
at Sunday services which amounts to an
admission fee.

This is thought to be the first time that
a court has made a blue law decision on
these premises.

Committee of Five
Appointed by Cohen
In Zukor Controversy

(Special to Exhibitors Herald)

NEW YORK. July 19.— Sydney S.
Cohen, president of the Motion Picture
Theatre Owners of America, announces
the appointment of
the committee of five
to meet with Adolph
Zukor, president of
Famous Players-Lasky
Corporation, for the
"purpose of adjusting
complaints and griev-
ances of exhibitors
against his organiza-
tion."
Members of the
committee are A. R. Pramer, Omaha;
G. G. Schmidt, Indianapolis; W. A.
True. Hartford, Conn.; H._ B. Varner.
Lexington, N. C, and J. C. Ritter, De-
troit.

Mr. Zukor has been advised of the
appointment of the committee, which
was authorized at the Minneapolis con-
vention.

A. R. Pramer

Hines Swings Wicked

Left on Jaw of Thug

(Special to Exhibitors Herald)

PORTLAND, IND., July 19.— J. S.
Hines, of the Princess theatre encoun-
tered two holdup men recently on his
way home from the theatre with the day's
receipts. When the robbers stuck two
revolvers in his face Hines bounced a
Jack Dempsey off one of the thug's jaws
and walloped the other over the head
with the money sack. The robbers fled.

Episcopalians Believe

People Best Censors

(Special to Exhibitors Herald)

DECATUR. ILL.. July 19— Public
opinion is the best censor of motion pic-
tures, according to the report of the
Synod of the Province of the Mid West
of the Episcopal church.

The report suggests that local board?
of endorsers be established.

British Producers Send
Protest on Film Tariff

Ask American Associations to Defeat Measure Now
Before Congress — Warn That Similar
Barrier Would Be Raised by England

In a cable message received by Exhibitors Herald Satur-
day, July 16, the British Kinematograph Manufacturers Asso-
ciation, which includes all film producers in Great Britain, enters
a vigorous protest against proposed tariff legislation which
"would entirely preclude the possibility of British films being
seen in the United States," and asks American film organiza-
tions to defeat the measure.

The message embodies a protest cabled to President Harding in which
it is stated that the "proposed American action would inevitably be fol-
lowed by a tariff in this country (Great Britain) for which public agitation
is now arising" and points out that 85 per cent of the film now shown
in England was produced in America.

the cable is as

The complete text of
follows:

To EXHIBITORS HERALD:
Have addressed the following cable to
President Harding: "British Kinematog-
raph Manufacturers' Association, 16"
Wardour street, London, comprising all
film producers in Great Britain, express
great anxiety at prospect of tariff bill
terms of which would entirely preclude
possibility of British films being seen in
United States picture houses.

"This exclusion strikes deadly blow at
free interchange of Anglo-American ideals
and aspirations. British screens are open
to American films, which represent 85
per cent of pictures shown in Britain.
This association would deeply deplore
any artificial barriers raised in either
country as, owing to existence of British
film manufacturers being seriously threat-
ened, proposed American action would in-
evitably be followed by tariff in this coun-
try for which public agitation is now
arising.

"In the interests of continued Anglo-
American amity, beg you use your power-
ful influence to maintain freedom for
films as for stage plays and press tele-
grams. The film should be greater link
between our two nations than stage or
press."

British producing companies greet
American conferences through EXHIB-

ITORS HERALD and confidently expect
their cooperation in maintaining unre-
stricted freedom of intercourse between
two great nations through the medium of
their screens.

A. C. Bromhead, Lieut. -Col.,

Special Chairman.

Urge Boycott of
Sunday Theatres

(Special to Exhibitors Herald)

ANDERSON, IND.. July 19.— Sunday
motion pictures and the morals of the
motion picture industry were condemned
in resolutions adopted here at the annual
state convention of the Christian En-
deavor Union.

"It is illegal to commercialize the mov-
ing picture in the state of Indiana on
Sunday." said the resolutions. "A boy-
cott against Sunday shows by the 50,000
F.ndeavorers throughout the state", was
advocated.

Rob Theatre of $25

fSficcial to Exhibitors Herald)

SPENCER, IA., Julv 19.— The box
office of the Fraser theatre recently was
robbed of $25.

Adler Takes Over Trio

MARSHFIELD, WIS.— The Trio
theatre has been sold to John Adler, who
also operates the Adler theatre.

Take Drastic Steps to Bar Roving

Carnival Troupes in Pennsylvania

(Special to Exhibitors Herald)
SCRANTON, PA., July 19. — Drastic steps to exterminate the
roving carnival companies, which are considered detrimental to com-
munity welfare, have been taken in the Lackawanna valley. Rafter
Detective Agency has been engaged by a committee of men interested
in civic betterment to investigate the operations of carnival troupes
in this district.

The first shot in this movement was fired when M. A. Rafter,
head of the agency, notified Frant West, director of a carnival com-
pany which had pitched its tents at Priceburg, that his detectives had
sufficient evidence as to gambling, etc., to warrant arrests. It is
understood that West took Rafter's suggestion and departed from the
town with his company.

Decision not to grant permits to carnivals and medicine shows
has been made by Director of Public Safety Ezra H. Ripple. Other
communities in the valley have taken like action or have placed the
license fee so high that it makes it hardly worth while for the carnivals
to pitch their tents.

EXHIBITORS HERALD

July 30, 1921

View of Arthur Himmelein's Casino theatre in Lake Erie where First National at-
tractions are exhibited. In the foreground at the left is the floating screen.

Vacationists Get Latest Films At
Lake Summer Resort

Exhibitor Himmelein of Lakewood, 0., Shows Pictures Rain or
Shine on Floating Screen at Kelleys Island, Ten Miles off Shore

NEWSPAPERS advertise during the summer months: "Have the
Blank Paper Sent to You on Your Vacation."
Whether or not such an advertisement suggested his activity,
Arthur Himmelein, manager of the Lakewood theatre, Lakewood, O., is
taking motion pictures to vacationists on Kelleys Island, which is ten
miles from the Ohio mainland.

Himmelein has the picture rights at
the Casino, a dancing pavilion and re-
freshment emporium on the island. He
built a projection
booth under the
veranda of the
Casino and pro-
vided himself
with a floating
screen.

For his audi-
torium he has the
balcony and
porch of the Ca-
sino and a stretch
of beach which
extends to within
a few feet of the
water. No mat-
ter how hard it
rains the show
i'"ni inues.

Here is Him-
melein's own de-
scription of his

unique establishment:

"The ticket booth is stationed at the
entrance to the Casino veranda. Both
sides of the Casino are canvassed in with
two drops, sixty by thirty feet in di-
mension.

"The veranda can comfortably seat 200.
and the bleachers on the beach, about
100.

"The picture machine is located in the
center below the porch as you will note
in the one photo showing the Casino
proper.

"Unlike in other theatres the pictures
are projected up instead of down.

"One of the unique features about this
Kelleys Island plant is that we show
pictures in the rain as the veranda is
covered two-thirds of the way and the
rest of it has waterproof awnings.

"There is no electric light on Kelleys

Island, so I did the next best thing;
bought a Delco light plant which sup-
plies me with all the current required to
run the show.

"Through ray connections with the
film exchange in Cleveland I am able
to get the best that the market affords
— which is none too good for my dear
old island home.

"I opened with 'Dinty,' and believe me
we got the business.

"I am running the same kind of an
outdoor show at the Cleveland yacht club.

Arthur Himmelein

The ticket booth

except that my patrons occupy scats on
the lawn.

"An islander once said to me: 'Art,
you have the coolest theatre in the world ;
also the most unique. Why just think
of what you are giving us. We can sit
and watch the moon and the clouds which
alone would be worth the price of ad-

mission, even though there was no pic-
tures.' "

Himmelein is completing his tenth year
with Atlas Amusement Company of
Cleveland, operating the Lakewood, O.,
theatre in which First National pictures
are exhibited. E. Mandelbaum, president
of the Atlas, is also president of the Ohio
First National organization.

Films Can Be Shipped
Abroad by Parcel Post
By New Hays Ruling

(Special to Exhibitors Herald)
NEW YORK, July 19.— Postmaster
General Hays has ruled that in the
future motion picture film may be sent
to foreign countries by international
parcel post, which will effect a great
saving to the industry. The ruling was
made at the behest of a committee from
the N. A. M. P. I.

On the committee which conferred re-
cently with the postmaster general were
Palmer H. Stilson, chairman of the
transportation committee; Paul H. Cro-
meltn, Frederick H. Elliott and Jack S.
Connolly.

Seidelman Appointed
Assistant Manager of
Associated Producers

Al Lichtman. general manager of
Associated Producers, announces the ap-
pointment of J. H. Seidelman as his
assistant. Mr. Seidelman will assume
general charge of the sales department
of the organization.

The creation of the position which Mr.
Seidelman has been appointed to was
made necessary, according to the an-
nouncement, by the totally unexpected
volume which the sales of the organiza-
tion have reached.

Business Men Arrange
For Free Film Shows

(Special to Exhibitors Herald)

CERES, CAL., July 19.— Business
men here have purchased a Simplex pro-
jector and arc giving free, open air mo-
tion picture shows for residents of the
city. A feature length picture and a
comedy are presented on each program.

Morrice Furnishes
Free Amusements

(Special to Exhibitors Herald)

MORRICE, MICH., July 19.— A mo-
tion picture show is given on the street
here every Saturday night by local busi-
ness men. This free entertainment is at-
tracting large crowds from the surround-
ing country.

French Director Brings
Two Pictures to U. S.

(Special to Exhibitors Herald)

NEW YORK. July 19.— Louis Nalpas,
known in France as the French Griffith,
has arrived in this country with two of
his productions, one a serial, "Mathias
Sandorff," and the other a ten-reel spe-
cial. "Tristan and Isolde." Mr. Nalpas'
studio is at Nice. He is stopping at the
Hotel Astor.

July 30. 1921

EXHIBITORS HERALD

Book "Spirit of 76"
For Run at Town Hall

Scheduled for Two Weeks
Engagement at House
in New York

(Special to Exhibitors Herald)

NEW YORK, July 19.— Robert Gold-
stein did not wait long after the formal
declaration of peace with Germany be-
fore bringing out his production, "The
Spirit of '76."

This picture was scheduled to open an
engagement at Town Hall theatre this
week after a postponement.

Sentenced to Jail

It will be remembered that Goldstein
was sentenced to ten years in jail for
exhibition of this picture in Los Angeles
during the war. He was found guilty of
a violation of the espionage act, evidence
being introduced that the production was
German propaganda.

In imposing sentence Judge Bledsoe
declared that Goldstein should consider
himself fortunate that he did not commit
the offense in another country as he prob-
ably would have been shot. It is under-
stood that Goldstein was released from
jail after serving about one year.
Shows Historical Events

The picture shows Paul Revere's ride
across Xew England, the signing of the
Declaration of Independence and other
historical events. The premiere is under
the direction of All American Film Com-
pany. Jane Novak is the heroine of the
picture and is supported by Noah Beery,
J. C. Colby, Doris Pawn, George Chese-
bro, Benjamin Lewis and others.

Exhibitor Says Theatre
Closing National Move

FOND DU LAC, WIS.. July. 19.—
Closing of theatres throughout the coun-
try is not the result of a slump but is a
national movement inaugurated by the
Motion Picture Theatre Owners of
America, according to William Ains-
worth, manager of the Orpheum which
has closed for the summer.

The step is taken, according to the
exhibitor, to permit the independent pro-
ducers to have a supply of pictures for
fall and winter distribution.

Loew Representative

On Governor's Staff

(Special to Exhibitors Herald)

ATLANTA. GA., July 19.— E. A. Schil-
ler, general representative of the Loew
interests, with headquarters in Loew's
Grand theatre building here, has been ap-
pointed lieutenant colonel on the military
staff of Governor Thomas W. Hardwick.

Mr. Schiller's appointment is a tribute
to himself and the industry and is further
evidence of Governor Hardwick's support
of. the screen and its people.

Famous Palm Garden

To Become Theatre

(Special to Exhibitors Herald)
MILWAUKEE. WIS.. July 19.— The
famous Schlitz Palm Garden in Third
street is to be converted into a motion
picture theatre. Schlitz Brewing Com-
pany has filed plans with the building in-
spector. It is estimated that $250,000 will
be expended on the project.

Continued Arrests Fail to
Halt Fight on Ancient Law

Exhibitor Hines States He Will Operate on
Sunday Until the Four Cases Against Him
Reach the September Court

(From Staff Correspondent)

PORTLAND. IND., July 19. — Troubles continue to pile up on the
shoulders of J. S. Hines. proprietor of the Princess theatre, because he
insists on maintaining his constitutional rights as against obsolete blue
laws.

Hines was arrested again recently, charged with operating his house
on Sunday. He was fined $10 and costs.

Case Appealed to Circuit Court

The exhibitor appealed the case to the circuit court, where twelve
cases are pending. Four of the cases are against Hines, tour against
his wife and four against employes of the theatre. Hines states emphati-
cally that he will continue to operate on Sunday until the cases come up
at the September term of court.

Mayor Mitchell counters with the
statement that he will have the exhibi-
tor arrested as often as he conducts his
show on the Sabbath.

A recent arrest of Hines so angered
citizens of Portland that they stormed
the dilapidated jail and released the ex-
hibitor. Confinement in the unventi-
lated lockup resulted in illness which
kept Hines from his theatre for several
days.

Pays Fine for
Sunday Opening

(Special to Exhibitors Herald)

WICHITA FALLS, TEX., July 19.—
L. L. Miller, operating a picture show
at Newlon, was fined $25 and costs for
conducting his show on Sunday. Miller
pleaded guilty to the charge.

Blue Law Crusaders
Not Taken Seriously
By Capital Officials

(Special to Exhibitors Herald)

WASHINGTON, D. C, July 19.— Of-
ficial Washington refuses to take seri-
ously the movement of the Methodist
Central Sabbath Crusade committee for
federal blue laws. Under the leadership
of Noah W. Cooper of Nashville, Tenn.,
the crusaders have requested a hearing
before the house commerce committee.

Denial that he or the Methodist board
of temperance, prohibition and public
morals has any part in this movement
has been made by Dr. Wilbur F. Crafts,
superintendent of the International Re-
form Bureau.

Sanity League Forms

To Fight Blue Laws

(Special to Exhibitors Herald)

SACRAMENTO, CAL., July 19.— The
Sanity League of America, an organiza-
tion whose purpose is to create a "condi-
tion of sanity" in the country in so far as
blue law and other oppressive legislation
is concerned, has filed articles of incor-
poration here. The papers declare that
the association intends to "combat the
wave of un-Christian Puritanism" engulf-
ing the country.

Business on Road
to Safety — Hoover

Optimism was the keynote of an
address made by Herbert Hoover,
secretary of commerce, at the con-
vention in Chicago of the National
Association of Real Estate Boards.

He said that the United States
had weathered no less than thirteen
periods of depression since the Civil
war. Thousands of firms, appar-
ently ruined several months ago,
he stated, are now on the road to
safety.

Daylight Saving Cuts
Performances to One
At New Jersey House

(Special to Exhibitors Herald)

BURLINGTON, N. J — Daylight sav-
ing has so interfered with business at
the Auditorium theatre that Manager
Lemuel C. Reeves has found it necessary
to curtail the evening performances to
one show.

Stops Continuous
Shows for Summer

(Special to Exhibitors Herald)

CUMBERLAND, MD, July 19.— In-
stead of running continuous perform-
ances as in the past Manager Burke of
the Empire and Liberty theatres an-
nounces that during the summer the
houses will open at 1:45 in the afternoon
and operate until 5 o'clock. The evening
show will commence at 6:45.

Crowd Whips Wealthy
Oklahoma Theatre Man

(Special to Exhibitors Herald)

ENID, OKLA.. July 19. — A party of
masked men took Walter Billings, wealthy
theatre owrner and real estate man, from
his home here to a secluded place sove-ql
miles from town, whipped him and cov-
ered his body with crude oil and cotton.
The cause of the assault is not known.

EXHIBITORS HERALD

July 30, 1921

Film Souvenir of Campaign Is
Presented Mrs. Harding

Two T^eels Compiled by National Association Give Pictorial
Record of Presidential Drive

MRS. WARREN G. HARDING, wife of the president, has received
from the National Association of the Motion Picture Industry an
animated pictorial record of the presidential campaign, which re-
sulted in the election of her husband as chief executive of the nation.

It is a two-reel picture in which the president and Mrs. Harding are
the star performers in a series of scenes which start with Mr. Harding's
nomination and end upon the White House lawn.

AS spokesman for the motion picture
industry, President William A.
Brady of the National .Association
formally presented the film to Mrs.
Harding in Washington on July 18 and
conveyed both to her and to President
Harding the good wishes of the men
who furnish motion picture amusement
to 20,000,000 daily in this country.
* * *

The screen review will be preserved by
President and Mrs. Harding as a family
record of the historic events which led
to their occupancy of the White House.

There is one print only in existence.
In it Mrs. Harding is featured almost as
prominently as her husband. Eminent
statesmen play the "character roles" and
other leading citizens the "mob scenes"
and "atmosphere."

Both the president and Mrs. Harding
screened well.

The assembling of the scenes into a
continuous two-reel film story and the
descriptive titling was done for the pic-
ture industry by members of the News
Reel Association, an organization to
which most of the screen weeklies be-
long. Upon the reel itself, credit for the
assembling work is given to E. B. Hat-
trick of International News, E. H. Han-
cock of Fox News, S. H. McKean of
Kinograms. E. V. Durling of Selznick
News and E. Cohen of Pathe News.

From the screen libraries of the news
reel companies several thousand feet of

film were carefully chosen for the Hard-
ing picture, assembled and "boiled down"
tq a footage that is full of action and
human interest.

* * *

The screen story starts with a view of
the Capitol Dome as a background for
the title: "A Pictorial Review of the
Campaign of Warren G. Harding, 39th
President of the United States."

The opening scene is of the Republican
National Convention in Chicago, which
nominated Senator Harding. Then
comes the first close-up — Senator Hard-
ing and his runnig mate, Governor, now
Vice-President, Coolidge.

The opening of Senator Harding's ac-
tive campaign on July 22, 1920, on his
front porch at Marion, O., comes next.
In this scene, Mrs. Harding is shown
blowing kisses like a real picture star,
smiling and bowing and waving her
hands as friends and supporters pass by
in crowding thousands.

Senator Harding is shown making his
speech of acceptance, then welcoming
the delegations, fraternizing with the
Indians and smoking a pipe of peace,
hand-shaking with G. A. R. veterans and
first voters by the score, conferring with
Ohio legislators and political leaders
from many other states. A serenade by
motion picture and theatrical stars is
shown, with Al Jolson as song master.

In rapid order there is shown Mr. and
Mrs. Harding casting their vote at the

polls, a scene in New York on election
night, a flashback of Mrs. Harding and
her husband receiving the returns, then
their departure for the south for a well-
earned rest.

* * *

One of the most interesting shots is
President-elect Harding fishing off the
coast of Florida and landing a big tar-
pon. Their trip through the Panama
Canal zone is shown. Mr. Harding play-
ing golf at Panama and Mrs. Harding
flying in an aeroplane are of particular
interest. Their welcome home at New-
port isews, with a fleet of aeroplanes and
dirigible baloons circling over their
steamer is also pictured.

Then comes the preparations for their
moving into the White House — the in-
auguration, his trip to the Capitol with
ex-President Wilson, Senator Knox and
Uncle Joe Cannon, then a picture of the
cabinet assembling on the White House
lawn, an inspection trip by President and
Mrs. Hardinsr to the Walter Reed Hos-
pital, where they visited the wounded
soldiers.

The film ends with this title: "To the
First Ladv of the Land: This cinema
historical review of the Republican cam-
paign is presented to you, with the com-
pliments and best wishes of the National
Association of the Motion Picture Indus-
try, William A. Brady, president."

Kansas-Missouri to
Hold Joint Conclave

Two Day Convention Will
Be Held in Kansas City
In September

(From Staff Correspondent)

KANSAS CITY, MO., July 19.— Plans
for one of the largest gatherings of ex-
hibitors ever held in this section were
discussed at a meeting here of Missouri
and Kansas joint convention committees
on Friday. The convention will be held
in Kansas City the first week in Septem-
ber, lasting two days. The date and
the exact meeting place will be deter-
mined at a meeting of the two commit-
tees in the next few days.

Invitations will be issued to govern-
ment officials of both states, it being
planned to have the respective governors,
as well as the mayors of Kansas City,
Mo. and Kansas City, Kan., as open-
ing speakers.

Lawrence Goldman of Kansas City
has been appointed chairman of the Mis-
souri convention by C. T. Sears, presi-
dent of the Motion Picture Theatre
Owners of Missouri. M. Van Praag,
president of the Kansas State Exhibitors
Association, will name a chairman of the
Kansas committee shortly. The conven-
tion will be under the auspices of the
two state organizations and will be open
to all exhibitors. Mr. Goldman also has
been named chairman of the joint con-
vention committee.

C. H. Burkey, A. M. Eisner and
Lawrence Goldman, all of Kansas City,
Mo., compose the Missouri committee,
while the Kansas committee is composed
of M. Van Praag, R. G. Ligget and Rich-
ard Berkley, all of Kansas City, Kan.

Studio Employes In

Protest on Wage Cut

(Special to Exhibitors Herald)

LOS ANGELES, July 19.— Carpenters
and painters, employed in studios, have
entered a vigorous protest against the
proposed cut of 1254 per cent in their
wage scale.

WHERE R-C PICTURES ARE TO BE MADE

LOS ANGELES, July 19. — R. J. Tobin, vice-president of R-C Pictures Corpora-
tion and director general of production, is now at the studios preparing for a re-
sumption of production on a large scale. Four series of productions are scheduled, one
starring Pauline Frederick; one featuring Sessue Hayakawa, and the other two di-
rectors' series headed by J. Louis Gasnier and William Christy Cabanne.

July 30. 1921

EXHIBITORS HERALD

600 Studio Workers
Join Strike on Coast

Producers Declare Work Is
Xot Interrupted — Arrange
to Film Exteriors

(Special to Exhibitors Herald)

LOS AXGELES. July 19.— The Holly-
wood and Culver City studio strikes are
spreading.

Latest reports from the plants indicate
that nearly 600 skilled and unskilled
workers, including carpenters, painters
and electricians, are on strike against a
proposed wage decrease averaging SI a
day.

Lasky Says Work Continues

Union officials claim that 400 workers
left the Lasky studio, one of the largest
here, yesterday morning. Jesse L. Lasky.
vice-president of Famous-Players Lasky
Corporation, announced, however, that "we
are at work as usual," despite the walk-
out.

According to union officials, the entire
mechanical forces did not report for work
yesterday. Officials at Universal City
say that no labor trouble has developed
there. Failure of their mechanical staffs
to report for work was announced from
the Century, Goldwyn and Fox studios.

Now on Location

At studios where a strike prevails di-
rectors have shifted their work to ex-
terior scenes, where the services of skilled
and unskilled workers are not generally
needed.

One hundred workers failed to report
-for work at the Fox plant, where four-
teen companies were at work. But one
of the companies is shooting interiors,
the others being on location..

"Reduction Not Drastic"

The Hal Roach studio is closed but it
was declared that this was not due to
the strike, as the workers had agreed to
accept certain reductions in wages.

"1 he reductions proposed are not dras-
tic." ?aid W. J. Reynolds, secretary of
the Motion Picture Producers Associa-
tion, "and most of the men. I believe, are
willing to accept them because of changed
economic conditions. The studios have
been paying in excess of wages in effect
downtown."

David Warfield Plans
Screen Production of
"The Music Master"

(Special to Exhibitors Herald)
NEW YORK, July 19. — David War-
field, one of the foremost actors on the
American stage, is contemplating screen
productions of "The Music Master" and
"The Return of Peter Grimm." If these
plans materialize the pictures will go
through Metro. Warfield is a heavy
stockholder in Loew, Inc., which owns
Metro.

Hoover Relief Fund

Continues to Grow

(Special to Exhibitors Herald)

XEW YORK. July 10.— The industry's
Hoover Relief Fund continues to grow.
James J. Rick, comptroller of the Euro-
pean Relief Council, having just received
$20,000 from several state exhibitor chair-
men. The total is now swelled to $2,-
800,000.

Koplar Buys Back Theatres
He Sold to Famous Players

Deal Approved by Adolph Zukor Is Closed in New
York — Twelve Houses and Airdomes Are
Involved in Transaction

(From Staff Correspondent)

ST. LOUIS. MO., July 19.— Harry Koplar has purchased from Famous
Players-Missouri Corporation, Fred L. Cornwell, president, twelve motion
picture theatres and airdomes he sold to the company in May, 1920.

Associated with Koplar in the deal which was closed at the Hote'i
Astor in New York last Friday are Sam Hamburg, Jr.. and Benjamin S.
Cornwell. The agreement has been approved by Adolph Zukor. president
of Famous Players-Lasky Corporation.

Deposit of $10,000 Made in New York

Earnest money of $10,000 was deposited in Xew York by Koplar and
his associates. The purchase is to be completed by August 15. Under the
terms of the agreement Koplar, Hamburg and Cornwell will pay S150.000
each, give second deeds of trust for $250,000 and assume outstanding first
deeds of trust amounting to between S530.0O0 and S560,000.

control also of the Kings theatre, which
is under a ten-year lease, to Marcus
Loew.

The amusement places involved for-
merly were owned by Koplar and Greater
Amusement Company. They were sold
to Famous Players-Missouri Corporation
at price said to be $1,000,000. Later much
litigation between Koplar. his brother?
and the Famous Players Corporation at-
tracted the attention of local courts for
"onths. The su;ts were compromised iast
May. Koplar is said to have received
approximately $450,000 for his share.

Will Form Company

Hamburg, Koplar and Cornwell are
each to have one-third interest in the
theatres. A company, probably to be
known as Mound City Amusement Com-
pany, will be formed. Hamburg will be
president. Cornwell vice-president and
Koplar. secretary-treasurer. The houses
will continue to use Paramount pictures.

Educational Announces
Gold Watch Winners

Educational Film Corporation of Amer-
ica announces the prizes for the greatest
increase in sales percentages have been
awarded to the Denver office. E. J.
Drucker. manager of the office, gets a
•;olid gold watch as do three of his assist-
ants. The assistants are J. L. Obrasky.
A. P. Archer and B. Sugarman.

Brown Joins A . P.

(Special to Exhibitors Herald)

XEW YORK. July 19.— Colvin W.
Brown, formerly with Kinograms, has
been appointed director of advertising
and publicity for Associated Producers.
Inc.

BIRTHS

Son born to Mr. and Mrs. L. M. Boas,
the former general manager of Empire
Circuit. Xew England, including Empire.
Savoy. Bijou and Academy of music the-
atres at Fall River. Mass.

Daughter born to Mr. and Mrs. House
Peters, the former a well known star.

Son born to Mr. and Mrs. John D.
Howard, the former western manager of
exploitation for W. \V. Hodkinson.

In addition to this it is said that the
syndicate agreed to take over at cost the
Shenandoah and Grand-Florissant air-
domes and assume leases on the St. Louis
and Pershing airdomes. The first two
airdomes are valued at $50,000.

Twelve Theatres Involved

The theatres involved in the transac-
tion are the Shenandoah, Pershing.
Juaniata, Royal. Lowell, Grand-Flor s-
sant, Lindell, Arco, Gravois, Lafayette.
Xovelty and Maffitt. Famous Players-
Missouri Corporation will retain control
of and operate the Missouri, Delmonte
and Criterion theatres, and will retain

Weds Follies Beauty

NEW YORK, July 19.— (Special to
Exhibitors Herald.) — Owen Moore, Selz-
nick star, and Kathryn Perry, former
"Follies" beauty who has been appearing
in Selznick pictures, were married here
last Saturday.

EXHIBITORS HERALD

July 30, 1921

Hoke Smith Recruit
To Picture Industry

Famous Southern Statesman
Is Interested in Building
Washington Theatre

(Special to Exhibitors Herald)

ATLANTA, GA., July 20.— A recent
recruit to the motion picture industry is
Ex-Senator Hoke Smith of Georgia, now
residing in Washington. The enterprise
which enlisted Hoke Smith's interest and
support is the Belmont Building Com-
pany who will immediately erect in
Washington a beautiful and spacious the-
atre devoted to the exhibition of motion
pictures. It will be called the Belmont
theatre.

Hoke Smith is one of the most dis-
tinguished figures in national politics.
He was twice governor of Georgia, eight
years United States senator, retiring with
the Wilson regime. Hoke Smith first
distinguished himself in national affairs
as Secretary of the Interior under Grover
Cleveland.

The industry has gained a powerful
exponent in Hoke Smith, for in addition
to his strong political connections he has
a wide circle of friends at the national
capital and will unquestionably wield
mrch influence.

He is, moreover, a man of a large per-
sonal fortune. His investments in At-
lanta properties have been conspicuously
successful. He controls the Piedmont
hotel, and owns a large interest in the
Atlanta Journal.

Favor Sunday Closing

(Special to Exhibitors Herald)

TYLER, TEX., July 19.— All stores
and other businesses are closing on Sun-
day as a result of a mass meeting held
recently, which favored the enforcement
of the blue laws.

Back to Prewar Price

(Special to Exhibitors Herald)

CONWAY, ARK., July 1!).— The Ideal
theatre has reduced its admission to pre-
war prices.

Marshall Neilan, producer of First Na-
tional attractions, says that some of the
t ' sisoos why the motion picture is still
in its swaddling clothes arc because:

Only a few producers are making pic-
tures, while most of them are making
pencil marks on table linen.

Too many film men are spending their
time forming new companies instead of
working for those who are paying their
salaries.

Of the mania of excusing oneself from
one's friends every two minutes while
spending the evening in the Alexandria
or Astor lobby to whisper something to
a new arrival.

Most sales managers in New York arc
too busy writing form letters to their
branch managers to sell pictures.

There arc too many exhibitors trying
to make pictures instead of showing them
in their theatres.

There are too many producers trying

Eliminate Statements
Making Industry Seem
Wasteful, Says Lasky

(Special to Exhibitors Herald)

LOS ANGELES, July 19.— J"esse L.
Lasky, vice-president of Famous Players-
Lasky Corporation, in a talk before the
Western Motion Picture Advertisers
urged that the publicity men eliminate
from all future press copy statements
tending to make the industry appear one
of waste and extravagance in the eyes of
the public. He said that this was one
way in which the publicity men could
greatly assist in the work of reorganiza-
tion.

"Picture Strike" Is

Urged by Baptists

(Special to Exhibitors Herald)

DES MOINES, IA., July 19. — A
"united strike on moving pictures by
church people" is urged by the social
service committee in its anual report to
the Northern Baptist convention. A na-
tional program of social reform was out-
lined by the committee.

Harrisburg Church to

Erect Own Playhouse

(Special to Exhibitors Herald)
HARRISBURG, PA., July 19.— The
Macedonian-Bulgarian Orthodox church.
Front and Franklin streets, plans to erect
a theatre on the property adjoining the
church. Motion pictures with the titles in
the native tongue of members of the
church will be exhibited.

Morrison Promoted by

Southern Enterprises

(Special to Exhibitors Herald)

DALLAS, TEX., July 19.— E. A. Hul-
sey has appointed Allen T. Morrison as-
sistant general manager of Southern En-
terprises, Inc., and its associated con-
cerns.

to exhibit pictures instead of making
them.

Most of the stars believe what the press
agents say about them.

Most financiers only want SO per cent
for the use of their money in motion pic-
ture transactions.

There are still some publicity men in
the business who are not members of the
W. M. P. A. and the A. M. P. A.

Many motion picture executives look
on censorship as a medium for personal
publicity rather than an evil to overcome.

Too many persons in the producing
field forget they arc under contract when
they receive an offer from another com-
pany. Several directors use megaphones
instead of brains.

Several directors use neither mega-
phones nor brains.

And finally, because Wesley Barry only
received :too fan letters one day last week
instead of .100.

Ohio Censor Board
Has Been Abolished

Regulation Now in Hands
of the Department of
Education

(Special to Exhibitors Herald)

CLEVELAND, O., July 19.— The old
Ohio censorship board has just been
abolished under the provisions of the
reorganization bill which has just become
effective. The powers and duties of the
censorate are transferred to the depart-
ment of education, which will have a di-
vision of film censorship.

The chief of the new censorship divi-
sion is Mrs. Evalyn Frances Snow, a
former member of the Ohio board. Her
two assistants have not been appointed.

The censorship fee will remain at $1
for each 1,000 feet of film. All other
regulations and rules will remain in force.
Ohio has no fixed standards for censor-
ing, each picture being judged from its
own merits.

Report Rogers is to

Produce for Pathe

(Special to Exhibitors Herald)

NEW YORK, July 19.— Will Rogers,
according to report, is leaving Goldwyn
to produce two-reel comedy dramas for
distribution through Pathe.

Denies Theatre Merger

(From Staff Correspondent)

ST. LOUIS, MO., July 19.— Denial
that Skouras Brothers theatres and air-
domes are to be consolidated with Fa-
mous Players-Missouri Corporation's
group of houses here was made by
Charles Skouras upon his return recently
from New York.

Warren Goes West

Fred B. Warren, president of F. B.
Warren Corporation, stopped off in Chi-
cago between trains on July 14. Mr.
Warren was en route to the coast, where
he will transact business pertaining to
the pictures which his company will dis-
tribute.

Reopens in September

(Special to Exhibitors Herald)

OKLAHOMA CITY. OKLA., July 19.
— The Palace theatre, which has enjoyed
a prosperous season until recently, has
closed for the balance of July and
through August.

World Corp. in Bankruptcy

The World Motion Picture Corpora-
tion was adjudicated a bankrupt July 13.
The first meeting of creditors will be
held at 217 Broadway, New York, July
:.':), at :'. o'clock in the afternoon, at which
time creditors will prove claims, appoint
a trustee and examine the bankrupt.

Arrest Former Manager

Tom Braskin, former manager of the
Casino theatre in West Madison street,
has been arrested in New Orleans. He
will be returned to Chicago, where he will
be indicted on charges preferred against
him while manager of the Casino.

An Infant Industry---Why?

An Analvzation by MARSHALL NEILAN

July 30. 1921

EXHIBITORS HERALD

E. W. HAMMONS

President cf Educational Film Ex-
changes, Inc., who has attained his am-
bition to have short subjects "come
into their own".

Schedule A. M. P. A.
Dinner for October

Plan Greatest Anniversary
Affair in History of
Organization

(Special to Exhibitors Herald)

NEW YORK. July 19.— The Associ-
ated Motion Picture Advertisers' fifth
anniversary dinner will be held at the
Biltmore hotel late in October.

Committees in charge plan to make this
the most elaborate function in the his-
tory of the association. It is possible
that the affair may assume an interna-
tional aspect as several prominent for-
eign film men have been invited.

Officers for the ensuing year also
will be installed. Following the installa-
tion of officers there will be dancing.
Plans are being made to accommoda'c
several hundred people.

Tom Wiley is in direct charge oi the
affair. The committee of which he is
chairman probably will be i.ivided into
sub-committees to expedite :..atters.

Study of Script Will

Reduce Footage — Fox

(Special to Exhibitors Herald)

LOS ANGELES. July 19.— An im-
portant saving can be made and all un-
necessary footage can be eliminated by a
thorough study of the script by every
assistant director, Finis Fox, well known
scenario writer, told members of the As-
sistant Directors' Association at a recent
meeting.

Educational Exchanges, Inc.,
Completes Successful Year

Managers in Convention at Chicago Told Story of
Progress of Organization in First Twelve
Months— Announces New Product

W ith E. W. Hammons presiding, forty department managers and man-
agers of branches of Educational Film Exchanges, Inc., representing the Xew
York headquarters and thirty-five branch exchanges in United States and
Canada, convened at the Congress Hotel, Chicago, July 18, for a three-day
session.

Mr. Hammons, organizer and president, addressed those present Monday
afternoon, reviewing the remarkable progress of the organization during the
first twelve months of its existence and outlining the elaborate plans for the
future.

Appointment of A. S. Kirkpatrick Announced

A. S. Kirkpatrick, former general manager for Robertson-Cole, was in-
troduced as the new assistant general manager of Educational. It was also
announced that a number of additions to the product distributed by the com-
pany would be made, including Punch Comedies, the Selig-Rork two-reel
dramatics. Tonnerville Trolley Comedies, and Sketchographs, animated car-
toons.

The convention opened at 10 :.'!() o'clock
Monday morning July 18 and closed with
a dinner Wednesday evening, July 20.
The two most interesting sessions were
Monday afternoon when Mr. Hammons
spoke and Wednesday afternoon, when
producers of Educational pictures ad-
dressed the organization.

Address by Mr. Hammons.

Mr. Hammons in his talk outlined the
progress made in the first year of Educa-
t onal's existence as an international or-
ganization: discussed the plans and
policies for the coming year, and an-
nounced the acquisition ol another series
of pictures for Educational.

"Just a year ago they were saying we
were crazy," said Mr. Hammons in
speaking of the building of the present
organization. "They told us it couldn't
be done. Short subjects had always been
handled merely as a side line; as a sort
of necessary evil. The distributor did
not ask enough for them to enable the
producer to develop a real quality in the
shorter pictures. They were just fillers,
and with so little attention paid to them
the short subjects were usually of the
quality that might be expected under the
circumstances.

"We were able to see. however, that
it was not only the so-called feature that
the patrons of a theatre went to see.
Many of them were keenly disappomted
with two out of everv three 'features'
they witnessed. Yet they continued to
go to the theatre because they could
usually hope for instruction, enjoyment
and amusement from the short subjects
— the travel pictures, scenics, comedies,
news reels.

"The folly of the exhibitor putting all
his eggs in one basket seemed apparent
When his long 'feature* failed to please,
as it frequently did. what was he to do
unless his short subjects could take the
curse off the bad 'feature.'

Diversified Program Needed

"A diversified program, one with
pleasure and amusement for all. seemed
the wise, the logical solution. But how
could a -diversified program that the
exhibitor would be proud to present b«
arranged if there was nobody in the pro-
ducing and distributing branches of the
industry to see the wisdom of giving
serious thought to the development and
improvement, in subject matter, direc-

t'on and photography, ot the short pic-
tures ?

"So while the know-it-alls who 'had
been in the game for years and knew it
couldn't be done' talked on, we started
out to improve quality of these one and
two real subjects, trying to get a return
fair enough so that the producer could
afford to go to greater expense in mak-
ing his pictures.

"It was not very many months before
the result began to be apparent. The
producers acquired greater faith in us,
and knowing that the better the quality
of each picture they turned out the
greater was going to be the return, they
stopped holding before them as the high-
est consideration the saving of every cent
possible at the expense of beauty and ef-

(Conctudcd on page 64)

A. S. KIRKPATRICK

Capable executive who has been ap-
pointed assistant general manager of
Educational Film Exchanges, Inc.

26 EXHIBITORS HERALD July 30. 1921

Three views of Sig Samuels' new Metropolitan theatre, the Associated First National franchise house in Atlanta, Ga. The
house seats 1,700 and is under the managing directorship of Willard C. Patterson.

Governor and Mayor Speak at
Theatre Opening

High Tribute Paid Sig Samuels by State and City Officials
at Ceremony in Atlanta

ONE of the most auspicious ceremonies
attendant to the opening of a the-
atre was that arranged for the formal
dedication of the new Metropolitan the-
atre at Atlanta,
Ga.

With Governor
Hardwick of
Georgia and
Mayor Key of
Atlanta as the
principal speak-
ers, the opening
assumed the ap-
pearance of a
state function
rather than the
formal dedication
of a theatre.

Although seat-
ing only seven-
teen hundred peo-
ple, more than
2,000 were crowd-
ed into the play-

S.g Samuel, h<Juse when Gqv.

ernor Hardwick arose to address them.
Both the state executive and Mayor Key
paid a high tribute to Sig Samuels, whose
enterprise has giv-
en Atlanta this
beautiful show
place.

The theatre
was opened at
noon on Juiy 4*
The formal cere-
monies, however,
were not held un-
til 9:15 at night.
Colonel Walter
Andrews was
master of cere-
monies. Address-
ing the audience
in addition to the
governor and
mayor was Wil-
lard C. Patter-
son, managing ■ -
director of the w,ll"rd p»"'"°"
theatre, which is the Associated First
National franchise house in Atlanta.

Governor Hardwick stressed the value
of amusement in the American scheme of

living, while Mayor Key told of the pride
Atlanta had in such an establishment as
the Metropolitan and in such forward-
looking citizens as Sig Samuels and Wil-
lard Patterson.

Colonel Andrews happily represented
his good friend, Mr. Samuels, thanking
the tremendous audience for its spon-
taneous and evidently sincere apprecia-
tion of Mr. Samuels' enterprise in giv-
ing Atlanta the great new playhouse.

"Sig Samuels has proved himself a
cit:zen of the finest quality, they all
agreed; and his latest enterprise, the
Metropolitan theatre, is destined for i
splendid success.

"Why, there's a fine office building up-
stairs," said Colonel Andrews, "so that
in place of the usual 'overhead expense'
attached to a playhouse, there's an 'over-
head income.' Mr. Samuels and his as-
sociates can't possibly lose — and they
can't win too rich a reward to please
their friends and admirers!"

Four brief speeches, that was all the
dedicatory program. Then the orchestra,
directed by Dave Love, swung into an
American medley as an overture, and
the newest theatre in the south began
to display its wares with a First National-
Marshall Neilan picture, "Bob Hampton
of Placer."

The plan of the theatre is severely
olain. The coloring is a pleasant neu-
tral shade, somewhat like well-compiled
cafe au fait, lending itself graciously to
'•very change in the hue of the indirect
lighting. From every one of the seven-
teen hundred seats, upstairs and down
and in the boxes, the screen is com-
manded by a perfect view, resulting in
entire absence of distortion on the screen.

One enters the Metropolitan from
Broad street. The entrance is finished
in old gold. The lobby is finished in
Tennessee marble, and this, stone is also
used in the stairs . which lead to the
mezzanine and thence to the balcony
seats. The broad aisles are heavily car-
peted. The screen-stage is beautifully
finished with green silk and velour cur-
tains.

Indirect lighting is usCd throughout
the house. In addition to an admirable

Typhoon system, which keeps the tem-
perature twenty degrees below that in
the street outside, there are ceiling elec-
tric fans.

No possible item of comfort for patron
has been overlooked in the planning of
the place. There is a homey arrange-
ment of divans and chairs in the mez-
zanine floor.

In addition to the orchestra, a large
pipe organ has been installed.

Indianapolis Indorsers

Approve 35 Pictures

(From Staff Correspondent)

INDIANAPOLIS, IND., July 19.— The
Indianapolis board of indorsers of photo-
plays endorsed thirty-five out of sixty-
two pictures seen in June. The pictures
reported as particularly worthy of praise
were:

For the Family— "Among Those Present,"
"The Traveling Salesman," "Black . Beauty,"
"Through the Back Door," "Too Much Speed,"
"Sentimental Tommy," "The Old Swimmin'
Hole," "Adventures of Bob and Bill," "Adven-
ture and Emotion," "Get Rich Quick." "Peck's
Bad Boy," "Lessons in Love," "Ready to
Serve."

Adult— "The City of Silent Men," "O'Malley
of the Mounted," "The Golden Trail." "Scrap
Iron," " 'Fraid Lady," "Hold Your Husband,"
"The Whistle," "The Kentuckian," "The Man of
the Forest."

Educational — "Niagara's Mighty Thunder,"
"Scenes in Jerusalem," "The Beauty Spots."

Offer Prizes for Sale
Of Barn Dance Tickets

(Special to Exhibitors Herald)

LOS ANGELES, July 19.— Prizes will
be awarded to the members of the As-
sistant Directors Association who sell
the most tickets for the third annual
barn dance to be held on July 30. For
the member selling the most tickets to
people outside the profession a $50 prize
will be given; to the one selling the most
tickets within the trade, $35, and an
award of $20 for the man with the sec-
ond best record. The full award will be
made in case of all ties.

Six prominent actors have promised
to attend the dance, in charge of the car-
nival booths.

Fitzmaurice Sails Soon
To Produce in London

(Special to Exhibitors Xcrald)

NEW YORK, July 19.— George Fitz-
maurice will sail with Ouida Bergcre
(Mrs. Fitzmaurice) on July 26 for Lon-
don where he will produce "Three Live
Ghosts" for Paramount. The director
has just completed "Peter Ibbetson."

July 30, 1921

EXHIBITORS HERALD

St. Louis' Answer
to Slump Talk

(From Staff Correspondent)

ST. LOUIS, MO., July 19.—
The St. Louis Municipal Opera
Company, which plays in the open
air theatre, with a seating capacity
of 10,000, in Forest Park, took in
$25,000 gross on six nights during
the week of July 11. The man-
agement announced today that the
financial success of the season is
assured although it still has three
weeks to run. The expenses run
into the thousands weekly.

This is an indication of condi-
tions in St. Louis. This city has
weathered the financial depression
in better shape than any large in-
dustrial community of the country.
Generally speaking the motion
picture houses and airdomes are
enjoying a good season. Discount-
ing the let-down in a business way
in some lines here the crowds of
of the present season compare
favorably with those of 1920 and
previous years.

$4,000,000 Is
Spent Y early

(From Staff Correspondent)

INDIANAPOLIS, IND., July 19.—
Figures compiled on the basis of the 10
per cent admission tax paid the govern-
ment on theatre tickets show that the
people of Indianapolis during the fiscal
year ending on June 30 spent $4,340,-
183.21, or at the rate of $14 per capita,
for their theatrical entertainment. The
greater share of this amount, it is said,
went to the fifty:eight motion picture
houses.

Spend $240,000 a
Year at Madison

(Special to Exhibitors Herald)

MADISON, WIS., July 19.— Madison
residents pay $240,000 a year, or $6 per
capita, for their motion picture entertain-
ment, according to an estimate made by
F. J. McWilliams of the Grand theatre.

Promotions Made in

F. P.-L. Sales Staff

(Special to Exhibitors Herald)

NEW YORK, July 19.— Several pro-
motions in the sales organization of Fa-
mous Players-Lasky Corporation are an-
nounced by General Manager S. R. Kent
as follows:

M. W. Kemper succeeds Joseph E.
Seidelman, resigned, as branch manager
at Albany, and F. E. North becomes
manager at Detroit, succeeding C. W.
Perry, who is engaged in special work
in the Chicago territory.

Break Ground Soon

For $500,000 House

(From Staff Correspondent)

ST. LOUIS, MO, July 19.— Ground
will be broken within thirty days for
the $500,000 theatre to be erected in
Chestnut street, near Eighteenth, by
Central Amusement Company. The the-
atre will be within one block of the
Union station and will cater to tran-
sients.

Picture Houses Not Hit by
Theatrical Slump in England

Stage Attractions Draw No Crowds While Theatres
Devoted to Cinema Continue to Operate
on a Profitable Basis

Business depression in England has not dampened the ardor of the
motion picture fan.

Despite the poor business being done by the dramatic theatres the
motion picture houses continue to draw large audiences.

Exhibitors Assign Cause for Situation

This news is contained in dispatches from London. The reason as-
signed for this exceptional situation is that the motion picture exhibitor
is in personal touch with his patrons and is enabled to give them exactly
the kind of pictures they desire. Exhibitors contend that the people will
go to amusement places, despite depression, if they are properly catered to.

With the motion picture houses in
London and the provincial centers oper-
ating on a profitable basis, only four of
the thirty-three dramatic theatres in LonT
don are taking in large box office receipts.
According to London reports, a majority
of the stage attractions are playing to
half filled houses.

Little Below 1920

Figures show that the attendance at
the motion picture theatres in London
is only about 4 per cent below 1920,
which was an abnormal year in the the-
atrical business. Commenting on the
situation one motion picture exhibitor
said:

"We encourage our patrons to write
to their local managers making criticisms
of the program and suggesting films that
they particularly wish to see. In this
way and by personal talks we are com-
pletely ih touch with our audiences and
can cater to them properly. In these
respects the cinema business is ahead of
the theatrical. We get the benefit of
crowded houses because we consider the
wishes of the public."

Star Salaries Are
Crime, Say Germans

BERLIN — Salaries paid motion pic-
ture stars in this country are a
crime to the German him industry,
in the opinion of members attending
a meeting of the National Associa-
tion of German Film Theatre Own-
ers. One of the highest paid stars

is Henry Perten who receives 2,000,000
marks annually. (This is equivalent
to $20,000 in American money.)

Members of the organization also
denounced the excessive taxes and the
high price of film.

Sexes Separated in
Madrid Playhouses

MADRID — The prefect of police has
issued an order that two-fifths of the
space available for the audience in any
theatre shall be reserved for women
and children; one-half of the remain-
ing three-fifths shall be reserved for
men and children, with the remaining
half of three-fifths for both sexes. Red
lights must be kept on at all times in
this latter section.

The order also states that any one
over 10 years of age who is found in
any section in which he does not belong
will be fined not less than $10.

Calls Police to Manage
Crowd at 6 Cent Show

(From Staff Correspondent)

ST. LOUIS, MO.. July 19.— Police
were needed recently to keep the crowds
in line at the Aubert Ait dome, Aubert
and Easton avenues, where pictures with-
out music are being shown at 6 and 11
cents admission. Sam Bromley is man-
aging the airdome. He says he is play-
ing to capacity houses every night.

"What Sxhibitovs
are saying about

"We find your paper a very reliable guide in booking our programs. We
have taken a number of pictures out of the program class and played them as
specials, due to the reports in your 'What the Picture Did for Me' department,
and in every case the people have been satisfied and our box office has shown
a nice profit." — IV. T. Stephens, manager. Rex theatre, Scobey, Montana.

"Enclosed find a check renewing my subscription to your splendid maga-
zine. It has helped me so much with my pictures that I just couldn't be without
it." — Maud L. Horner, Cem theatre, Guthrie, OhAa.

"In renewing my subscription I want to say I am well pleased with the
HERALD." — W. W. Cooler, Cooley and Suckote, Cem theatre, Silverlon,
Oregon.

EXHIBITORS HERALD

July 30, 1921

Gore-Lesser-Ramish
Houses Join League

Big West Coast Circuit Will Wage Propaganda
Fight Against Intolerant Interference
By Puritanical Crusaders

West Coast Theatres, Inc., has pledged its screens to the industry's fight for the freedom of
the motion picture.

This action by the Gore Brothers, Sol Lesser and Adolph Ramish organization adds some
forty theatres to the roster of the PUBLIC RIGHTS LEAGUE. Theatres are operated by the
company in Los Angeles and other Southern California cities where the reform element has made
a determined stand within the
last few months.

Located in the production
center where a foothold might
encourage the Puritanical cru-
saders to adopt an even more
drastic program throughout
the country, this addition of
nearly half a hundred theatres
to the fighting forces of the in-
dustry materially strengthens
cne vantage point and forms a
bulwark against further inva-
sion by the reformers on the
Pacific Coast.

Emulation of this step by
other circuit organizations
which are not now members
of the PUBLIC RIGHTS
LEAGUE will give a wider
scope to the movement which
is necessary to the fulfillment
of its plans and purposes.

Among the Gore-Lesser-
Ramish holdings are some of
the finest houses on the West
Coast. In taking this step to
protect their costly interests
the officials of West Coast
Theatres, Inc., are contributing
a service to others of the in-
dustry and the public of Cali-
fornia.

On the opposite page is Left to Right — Abe Gore, Sol Lesser and Michael Gore

a reproduction of the letter

received from the theatre company pledging its entire circuit to this campaign of tolerance in
which members of every branch of the industry are co-operating. The letter assigns the rea-
sons which have prompted this action, reasons which should induce every other exhibitor to take

the s ame step.

Nearing completion on the Coast is the propaganda picture which Marshall Neilan is pro-
ducing for the PUBLIC RIGHTS LEAGUE. Titles for the film are being written by Rupert
Hughes through the courtesy of Goldwyn. Exhibition of this picture in hundreds of theatres
of the nation will serve to diminish the influence of the reformers in the communities in which

it is shown.

July 30. 1921

EXHIBITORS HERALD

July 30, 1921

Showmanship

Will Win

Your

Fight

Against

Reformers

To be a success an exhibitor must
be a showman.

The duties of a showman are to
attract crowds to his theatre and
once he has an established patron-
age to maintain it.

He is a student of humanity,
sensing at all times the desires and
wishes of the public to whom he
caters.

A true showman is one whom the
public will follow. Because of this
faculty and with the screen at his
command the showman can swing
public opinion.

Showmanship methods are as vi-
tal to the proper molding of public
sentiment as they are to the suc-
cessful operation of a theatre.
Exhibitors of America, through en-

iff iff

Newspaper censorship is abhorrent to
every American, yet there is an effort
to impose censorship of motion pic-
tures. Such a censorship is equally
as dangerous as censorship of the
press, because it would enable an au-
tocratic few to determine just what
the public shall see upon the screen.

PUBLIC RIGHTS LEAGUE.

• — —

This is copy for slide No. 13. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

terprise and advanced showman-
ship, have made a success of motion
picture exhibition. Therefore, it
follows that they should meet with
this same success in enlisting their
patrons in the campaign for a free
screen.

A true showman will not sit at
his desk wishing for packed houses.
Nor should he sit at his desk wish-

ing that all reformers were rele-
gated on some island.

Showmanship will win the indus-
try's fight against intolerance. As
a showman you can be of service
in this respect. If you are a mem-
ber of the PUBLIC RIGHTS
LEAGUE utilize showmanship
methods in winning the support of
your patrons. If you are not a
member, join today.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

C^lv j

CQFreedomLjj*/ I C»
*—) ■ : . ^Motion C

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Sign and mall lo EXHIBITORS M

HERALD. 417 South Dearborn Sired, INamC

Chicago. You then will be enrolled as Theatre
a member tf the PUBLIC RIGHTS

LEAGUE. City

Clip Out!
Sign!
And Become
a Member of
League

July 30, 1921

EXHIBITORS HERALD

Alabama

EVANS, A. C, Opera House, Greens-
boro.

YORK, JAS. A., Auditorium theatre,
Monroeville.

Arizona

BROWN, S. D., Columbia theatre,
Douglas.

FRANCK, E. L., Oasis theatre, Ajo.
GIACOMA BROS., Crystal theatre,
Tombstone.

Arkansas

ARKANSAS ENTERPRISES, INC.,

Paul S. Harris, General Manager,
Capitol.

Royal, Palace and Crystal theatres,
Little Rock.

BARADEL, E. A., Palace theatre,
McGehee.

CLARKE, F. L., Cozy theatre,
Hazen.

COOK, N. J., Pastime theatre, Car-
lisle.

DODGE, H. E., Arkansas Specialty-
Film Co., Little Rock.

FORD, FRED., First National Ex-
hibitors Circuit, Little Rock.

JEFFRIES, H. W., Majestic theatre,
Huntington.

LEIDINGER, K. J., Amuseu theatre,
Monlicello.

LUNA, E. D., Cozy theatre, Lincoln.

NAILOR, JACK, Strand theatre,
Wilmot.

OSLIN, E. M., Crassett.

PARKHURST, R. M., Empire the-
atre, Harrisburg.

PRINCESS THEATRE, 212 Main
St., N. Little Rock.

SHARP, T. W., P.. D. Lewis Film
Co., Little Rock.

STEPHENS, R. H.. Royal theatre,
Sheridan.

SERRETT, L. J., Pastime theatre,
Hamburg.

THOMAS, C. B., Crystal theatre,
Eudora.

WOLF, THOS. L., Pastime theatre-
Paris.

California

BARNES, MERTON, Barnes the-
atre, Fillmore.

BERRY, NOAH, Hollywood.

BRADFORD, CHAS. W., Los An-
geles.

BRUNTON, ROBERT, Robert Brun-
ton Studios, Los Angeles.

COOKE, GEO. H., Hub theatre, Mill
Valley.

DAW, MAJOR I E, Hollywood.

DRUMGOLD, GEORGE, Hollywood.

ELLIOTT, JAMES, Los Angeles.

ENDERT, J. B., Endert theatre,
Crescent City.

FAIRFAX, MARION. Marion Fair-
fax Production, Hollywood.

GUISSART, RENE, Cameraman.
Marion Fairfax Productions, Holly-
wood.

HAMPTON, BENJAMIN B., Pro-
ducer. 677 S. New Hampshire, Los
Angeles.

Complete
Roster

P. Ro L.

This list contains names of ex-
hibitors in forty-five states and two
foreign countries who are enrolled
in the fight for the freedom of the
screen.

HARDY, E. F., Strand and Avalon
theatres, San Catalina Island.

HELD, TOM, Hollywood.

HOWE, WILLIAM A., Glendale the-
atre, Glendale.

JASPER, JOHN, General Manager,
Marion Fairfax Productions. Holly-
wood.

KESSON, DAVID, Hollywood.

KNAPP, J. S., Temple and Strand
thaatres, San Bernardino.

LOUGH RAN, T. F., Biggs theatre,
Biggs.

LUCE, G. W., Airdome theatre,
Lincoln.

McCLUNG, HUGH, Hollywood.

McCORMICK, JOHN, Associated
First National Pictures, Inc., Los An-
geles.

MARSHALL, TULLY, Marion Fair-
fax Productions, Hollywood.

NATION. O. R., Strand theatre,
Davis.

O'MALLEY, PAT, Hollywood.

POWERS, C. H., Strand theatre,
Dunsmuir.

READ, J. PARKER, JR., Prducer,
Culver City.

SAUNDERS, P. W., Cameraman,
Los Angeles.

SMITH, PETE, Marshall Neilan
Productions, Hollywood.

SQUIRE, LUCITA, Hollywood.

THALL, CHAS. MARK, .California
theatre, Turlock.

VESLEY, FRANK, T. & D., JR.,
Lodi.

WEST COAST THEATRES, INC.,

Los Angeles.

WHITT, W. C, Home theatre, An-
derson.

_WILLAT, IRVIN W., Producer.
Ocean Park.

Colorado

CHIDLEY, J. E., Crystal theatre,
La Salle.

DECKER, CHAS., Grand Opera
House, Rockyford.

KELLY, A. A., Isis theatre, Ouray.

MORRIS, W. F., Amusu theatre,
Grover.

NOLAN, H. T., Majestic theatre,
Grand Junction; Rex theatre, Greeley;
Colonial theatre, Pueblo.

PITTSER, CHESTER M., Unique
theatre, Gunnison.

Connecticut

DZIADIK, STEPHEN, Derby the-
atre, Derby.

POUZZNER, MORRIS, Empire the-
atre, New London.

WOOD, JOSEPH, Paramount and
Town Hall theatres, Stafford Springs.

Delaware

ADAMS, W. F., Red Star theatre.
Ellendale.

ELLIS, S. J., Elcora theatre, Del-
mar.

RYAN, E. G., Ryan's theatre,
Georgetown.

SHORT, D. L., Opera House, Bridge-
ville.

THOMPSON, GEO. H., Waller the-
atre. Laurel.

District of Columbia

ADAMSON, D. C, Y. M. C. A.,

Walter Reed Hospital, Washington.

AINSWORTH, G. R., 916 G. St., N.
W., Washington.

ANDERSON, LIEUT. JIM P., ( ran

dall's theatre. Washington.

BACHMAN. J. A., 505 Mather Bldg..
Washington.

BALLINGER, W. F., Select Pic-
turds Corporation, Washington.

BEATUS, L., Loew's Palace theatre,
Washington.

BELL, NELSON B., Crandall's the-
atres, Washington.

BERGER, RUDOLPH, F. B., Wairci
Corporation, Washington.

BIRON, D., Liberty and American
theatres, Washington.

BRANER, J. H., Electric Film Cor-
poration, Washington.

BRYLAWSKY, .A JULIAN. Cosmos
theatre, Washington.

BU.SCH, W. A., Goldwyn Distribut-
ing Corporation, Washington.

CAMPBELL, R. H., Olympic the-
atre, Washington.

COHEN, S. P., Victoria theatre.
Washington.

COLEMAN, HENRY I., Seaboard
Film Corporation, Washington.

COLLITON, WILLIAM F., Alamo
theatre, Washington.

COLMAN, M., JR., Grand theatre,
Washington.

CONNOLLY, JACK S., 820 Alber
Bldg., Washington.

CRANDALL, HARRY M., Crandall
theatres, Washington.

CRAWFORD, C. F., Gem theatre.
Washington.

CUNNINGHAM, JOHN A., Select
Pictures Corporation, Washington.

CUTCH, CHAS., Florida theatre,
Washington.

D'ATLEY, ELIZABETH, Favorite
theatre, Washington.

DAVIS, MAURICE, M Street the-
atre, Washington.

EXHIBITORS HERALD

July 30, 1921

□AVIS, WILEY, Jewell theatre,
Washington.

DRESNER, A., Washington Theatre
Supply Company, Washington.

DUDLEY, S. H„ 1223, 7th street,
N. W.. Washington.

FELDSTEIN, S., W. W. Hodkinson
Corporation, Washington.

FITZGERALD, JAMES B„ Manager,
Super Film Exchange, Washington.

FLOX, JAKE, Liberty Film Ex-
change, Washington.

FRAIN & MARCUSON, Dumbarton
theatre, Washington.

GALBLUM, A., Revere theatre,
Washington.

GARNER, LEO G., Reliance Film
Exchange, Washington.

GOLDSTEIN, M., Famous Players-
Lasky Corporation, Washington.

GREENLALGH, F. L., Realart Pic-
tures Corporation. Washington.

GRIFFIN & MITCHELL, Raphael
theatre, Washington.

HERITAGE, C. S., Kavowe hotel.

JOHNSON, T. H., Maryland theatre,
Washington.

LEOPOLD, L., Fox Film Corpora-
tion.

LEVY, HARRY, Famous Players-
Lasky Corporation, Washington.

LEVY, JULES, Washington Film
Exchange, Washington.

LUST; S. B.. Super Film Attrac-
tions, Washington.

MacNAUGHTON, W. C, Virginia
theatre, Washington.

McSHANE, E. L„ Robertson-Cole,
Washington.

MARTIN, GEORGE W., Blue Mouse
theatre, Washington.

MENDELSON, B. L., Realart Pic-
tures Corporation. Washington.

MOORE, ARTHUR, Carolina the-
atre, Washington.

MURPHY. W. J., Home Amusement
Company, Washington.

MURRAY, RAYMOND H., Hia-
watha, Dunbar and Foraker theatres.
Washington.

NOTRE, ISAAC, Plaza theatre,
Washington.

O'DON N ELL, D. F„ Federal Film
Service, Washington.

O'DON N ELL, THOS. A., New
(Meaders) theatre, Washington.

PHILLIPS, E. LAWRENCE, Stan-
ton theatre, Washington.

REICH ERT, LOUIS, Manager, Real-
art Pictures Corporation, Washington.

SHERWOOD, EDWIN A., 525, 13th
street, N. W., Washington.

SIMMONS, I. Y., Rialto Productions,
Washington.

SONIN, CARL J., Manager, Robert-
son-Cole, Washington.

STONE, M. E., Elite theatre, Wash-
ington.

WALSH, JOSEPH B., Federal Film

Service, Washington.

WEBSTER, G. G., Webster Electric
Company. Washington.

WHITE, JAMES M., Fox Film Cor-
poration. Washington.

WHITE. W. L., Seaboard Film Cor-
poration, Washington.

WIDNER, A. L., Associated Pro-
ducers, Washington.

WILSON, EUGENE, Vitagraph,
Washington.

Florida

BOSTON, E. D., Capitol 'theatre,
Avon Park, Sebring and Moore Haven.

BURTON, LON, Marion theatre,
Live Oak.

CAMPBELL, MRS. MARGARET L.,
Gem theatre, Melbourne.

HANCOCK, C. F., Lyric theatre.
Stuart.

HANSEN, CHRIS, Dixie theatre,
Littleriver.

HARDING, W. F., Princess theatre,
Mount Dora.

RIVOLI THEATRE, Tampa.

ROBINSON & LEWIS, Gaiety the-
atre, Starke.

SPENCER, WILLIAM H., Liberty
theatre. Madison.

STEWART, HOWARD P., Princess
and Dreka theatres, DeLand.

TEN BROOK, F. L., Bijou theatre,
Delray.

Georgia

BILLETER, HAL, Strand theatre.
Perry.

HAWKINS, P. C, Forsyth theatre,
Forsyth.

HEINSOHN & WESTBERRY, Syl-
via theatre, Sylvester.

McCARTY, A. H., Mildred theatre,
Barnesville.

RICKER, G. E„ Grand theatre, Fitz-
gerald.

SMITH, F. H., Grand theatre,
Thomasville.

Idaho

ALLSOP, JOHN, Columbia Hall
theatre, Grace.

RAND, PHILIP, Rex theatre, Sal-
mon.

Illinois

AARON, H. M., Crystal theatre.
Chicago.

ALLEN, FRANK, Rose theatre.
Byron.

ATWOOD, BURTON H.. JR., Com-
munity House, Winnetka.

AURORA THEATRES COMPANY,

Rialto. Fox, Orpheum, Palm and
Strand theatres, Aurora.

BARBER. CHARLES E., Electric
theatre. Tilden.

BARTH THEATRE COMPANY.
Carbondale.

BODENACHATZ, F. E., Grove the-
atre, Elgin.

BOND, F. M., Bond theatre, Pontiac.

BOWDEN, SAM, Glen theatre, Glen
Ellyn.

brayton, BRADFORD, Majestic
theatre. Streator.

BUETTNER. H. A., Columbia the-
atre. Little York.

BURKITT, L. J., Lyric theatre,
Morrison.

CHOYNSKI, MAURICE A.. New
berry theatre, Chicago.

CHRISTY. A. L., Elmo theatre, Chi-
cago.

CLEMENT, L. C, Star theatre,

Tiskilwa.

CODDINGTON, WALTER, Home
theatre, Rantoul.

•CROCKER, RALPH W., Star the-
atre, Elgin.

CUSTER, J. H., Palmer theatre,
Palmer.

DEGENHARDT, E. J., Princess the-
atre, Mendota.

DEMBACH, ADAM, Grand theatre,
Wheaton.

D1BELKA, JAS. B., Parkway the-
atre, Chicago.

DUDLEY, F. L., Auditorium theatre,

Prophetstown.

EDGETT, F. M., Lyric theatre, Earl-
ville.

EDWARDS, J. W., Opera House,
Aledo.

ELI AS, S. H., Palm theatre, Mound
City.

FICHTENBERG, SOL, U. S. theatre,

Chicago.

FRANK, LOUIS H., 6202 S. Halsted,
Chicago.

FRICKE, C. F., New Home theatre,
Chicago.

FRIEDMAN, J. L., President, Fed-
erated Film Exchanges of America,
Chicago.

GEER, W. C, Princess theatre, Ver-
mont.

GOLDSON, H., Judeon theatre, Chi-
cago.

HALEY, E. J., Hillside theatre, Chi-
cago.

HALL, MRS. A., Dupo theatre,
Dupo.

HALL, C. W., Grand theatre. Cen-
tralia.

HEWITT, J. C, Strand and Grand
theatres, Robinson.

HILL, WALTER L., Universal Film
Manufacturing Company, Chicago.

HOFFER, JAMES J., Victory the-
atre, Peotone.

JOHNSON, A. A., Columbia theatre,
Rockford.

JONES, MANAGER, Model theatre,
Chicago.

KALLAL, J. R-, Lexington theatre,

Chicago.

KOFFMAN, H. D., Marlow theatre,
Chicago.

KUCHAN, CHARLES, Idylhour the-
atre, Canton.

LAEMMLE, LOUIS, Central The-
atre Company, Chicago.

LAMB, CHARLES, Palm theatre,
Rockford.

LESERMAN, F. L., Casino theatre,
Chicago.

LINDNER, HARRY, Janet theatre,
Chicago.

LYMAN, JOSEPH, Princess theatre.
White Hall.

LYON, W. R., Castle theatre, Bloom-
ington.

MAFFIOLI, FRANK E„ Strand the-
atre. Rockford.

MAGER. W. C. B., Echo theatre,
Des Platnes.

METCALF. C. T., Opi'ia House,
Greenfield.

McCLAIN, G. M., Star theatre,
Harry.

MILLER, E. D., Plaisance theatre,
Chicago.

PAUL, MRS. FRANK, Marvel the-
atre, Carlinvllle.

July 30, 1921

EXHIBITORS HERALD

PIERCE, RALPH R., Mystic the-
atre, Leland.

PRESSLY, S. J., Palace theatre,
Xenia.

REYNOLDS, G. W., Princess the-
atre, De Kalb.

ROBINSON, DEE, Apollo and Madi-
son theatres, Peoria.

ROLLINS, CECIL A., Wigwam the-
atre, Sheffield.

ROVIN, BEN, A-Muse-U theatre,
Springfield.

RYAN, CHARLES H., Garfield the-
atre, Chicago.

SAUNDERS, EUGENE, Saunders
Palace, Harvard.

SCHEIBEL, EDW. L., Plumb the-
atre, Streator.

SCHNEIDER, RAYMOND, Midget
theatre, Metamora.

SCHWARTZ, I. MAYNARD, Man-
ager, Educational exchange, Chicago.

SELIG, S. H., Gem theatre, Chicago.

SIEGEL, L., Prairie theatre, Chi-
cago.

SILHA, J., Lion and Stadium the-
atres, Chicago.

SILVERMAN, EDWIN, Manager,
Selznick exchange, Chicago.

SIMON, MR., Marshall Square the-
atre, Chicago.

STUART, CHARLES, Victory the-
atre, Peotone.

TOMMASI, G., Lincoln theatre, De-
catur.

URAN, B. F., K and Grand theatres,
Mattoon.

VON MEETEREN, HENRY, Rain-
bow theatre, Chicago.

WHITNEY, J. B., Avon theatre, De-
catur.

Indiana

BIDDLE, E. N., Strand theatre,
Paoli.

BOTKIN, E. T., Liberty theatre,
Farmland.

BRENNER, WILL H., New Cozy
theatre, Winchester.

BROKAW, JOE, Brokaw theatre,
Angola.

BRUNER, J. P., Liberty theatre,
Lawrenceburg.

CHANDLER, O. J., Isis theatre,
Peru.

CRAFFETS, ED., Pastime theatre,
Seelyville.

DRAKE, WILBUR W., Majestic the-
atre, Brennen.

FRIEDMAN, J., Prospect theatre,
Indianapolis.

GARDNER, J. M. & B. B., Arc the-
atre, Delphi.

GOULDEN, LOUIS B., Princess,
Blinn & Royal theatres, Frankfort.

GRIMES, J. S., Dream theatre,
Corydon.

HOLWAGER, L. E., Grand theatre,
Madison.

IRVIN, CHARLES F., Liberty the-
atre, North Liberty.

JONES, H. C, Bijou theatre, Laurel.

KYLE, W. H., Lyric theatre. Aurora.

McCURDY, J. L., F. J. Rembusch
Enterprises, Shelbyville.

MELOY, PAUL H., Strand theatre,
Shelbyville.

MOLLET, J. P., Transfer theatre,
Ft. Wayne.

OBRESHK, A. J., Star theatre,
Whiting.

O'CONNOR, J., Derby theatre, Ches-
terton.

PALMER, HARRY M., Liberty the-
atre, Washington.

REDINGTON & ROOTES, Central
theatre. La Porte.

REMBUSCH, FRANK J., thirteen
theatres in Indiana, Shelbyville.

RHOADES, R. O., Orpheum theatre,
Converse.

SHEW, PAUL H., Wonderland the-
atre, Clinton.

SHOBE, R. A., Kentland theatre,
Kentland.

SNAPP, W. L., Realart theatre, Oak-
town.

SPRAY, CHARLES M., Crystal and
Mecca theatres, Decatur.

TILLOCK, G. W„ Haven theatre,
New Haven.

VAN BORSSUM, B., Savoy, Majestic
and Crescent theatres, Terre Haute.

VINYARD, JNO. P., Star theatre,
Winslow.

WARD, J., Harmony theatre, Wood-
burn.

WIGTON, J. W., Wigton theatre. La
Grange.

WIDAMAN, ALLAN S., Centennial
tneatre, Warsaw.

WILLIAMS, MRS. J. F„ Monroe the-
atre, Monroe City.

WILSON, CLYDE, Paramount the-
atre, Rochester.

WILSON, MARION, Happy Hour
theatre, Chalmers.

WINTZ, JOHN, Lyric theatre,
Batesville, Ind.

Iowa

ARONOWITZ, S., Rialto theatre,
Newton.

BAKER, DWIGHT B., Circle Amuse-
ment Corporation, Ottumwa.

BIGGS, W. T., Unique theatre, An-
ita, la.

BIRD, A. R., Opera House, Arling-
ton.

BOYLE, J. E., Dreamland and Lib-
erty theatres, Dubuque.

BROWN, A. M„ New Regent the-
atre, Cedar Falls.

BUSWELL, C. P., Empress theatre,
Akron.

CHILDS, DR. F. M., Cozy theatre,
Villisea.

COYER, C. A., Princess theatre,
Ocheyedan.

EARLL, H. S., Star theatre, Daven-
port.

EBERSOLE, J. H., Majestic theatre,
Avoca.

FLINT, GEORGE B., Virginia the-
atre, Boone.

FORD, C. S., Princess theatre, Rein-
beck.

FRY, J. E., Rex theatre, Ottumwa.
HALES, C, Lyric theatre, Orange
City.

HASTERT, HENRY, Elite theatre,
Le Mars.

HAGUE, A. G., Happy Hour theatre,
Walnut.

HOLBEN, H. E„ Olympic theatre,
Lenox.

JASTRAM, O. W., 701 Maple St.,
Des Moines.

LI ETCH, A. M., Royal theatre, Mil-
ford.

MORRISON, C. M., Ruby theatre,
Gladbrook.

NEIST, J. P., Forest theatre, Forest
City.

NELSON, DAN., Crescent theatre,
Audubon.

NILES, CLIFFORD L., Grand the-
atre, Anamosa.

NOLTE, C. F., Wonderland theatre,
Buckeye.

PACE, HARRY, Princess theatre,
Traer.

PARK REN, Opera House, Marengo.
SHULKIN, H. M., Plaza theatre,
Sheldon.

SMEAD, A. C, Majestic theatre,
Council Bluffs.

SMITH, C. H., Electric theatre,
Morning Sun.

SUMAN, R. E., Comet theatre, Al-
bia.

TAYLOR, GEORGE E., Idle Hour
theatre, Dunlap.

THOMAS, C. H., Community the-
atre, Galva.

THREDE, HARRY L., Scenic the-
atre, Holstein.

VARING, HOWARD, Royal theatre,
Spirit Lake.

VAUGHAN, J. H., New Orpheum
theatre, Maquoketa.

WENDEL, G. E., Opera House,
Smithland.

WISHARD, H. A., Wishard theatre,
Bloomfield.

WOLFE & MILES, Princess the-
atre, Lansing.

ZIMMERMAN, MRS. J. P., Novelty
theatre, Avoca.

Kansas

BAKER, R. O., Baker's Electric the-
atre, McCune.

BALSLY, L. D., Wichita theatre,
Wichita.

BUXTON, R. C, Strand theatre,
Ransom.

CALLARMAN & PERKINS, Peoples
theatre, Buffalo.

CAREY, CHARLES E., Bushong
theatre, Bushong.

CARMAIN, BRUCE J., Gem theatre,
Waverly.

CARUTHERS, T. R., Amusement
Hall, Turon.

COTTRELL & FLETCH, Para-
mount theatre, Plains.

DANIELS, H. H., Reel theatre, Os-
wego.

ERWIN, F. A., Doric theatre,
Barnes.

FILIZOLA, D., Theaterette theatre,
Fort Scott.

FORD, ARTHUR M., Marple the-
atre, Wichita.

HENNEBERRY, THOMAS M„ Em-
press theatre, Fort Scott.

GEAR, RAYMOND, Mayflower the-
atre, Florence.

LEONARD, BILL, Mystic theatre,
Cedar Vale.

McNEELEY, H. E., Electric theatre,
De Soto.

MAGRUDER, T. N., Elite theatre,
Iola.

POUTRE, E. J., Electric Garden
theatre, Claflin.

RABUS, J. N., Chautauqua theatre,
Chautauqua.

EXHIBITORS HERALD

July 30, 1921

RILEY R. ROSS, Wigwam theatre,
Oberlin.

SMITH, EDW., Isis theatre, Russell,
and Opera House at Wilson.

SPRAGUE, E. E., Lyric theatre,
Goodland.

SWENSON, EM I L, Crystal theatre,
Allen.

TALBERT, J. H., Legion theatre,
Norwich.

ULRICH, H. E., Marshall theatre,
Manhattan.

WATTS, CHARLES, Turck's Mov-
ies, Columbus.

WEST, O. E., Electric theatre.
Fowler.

Kentucky

GOLDBERG, LEE L., Parkland the-
atre, Louisville.

HARPER, W. T., Dreamland the-
atre, Providence.

JONES, WILLIAM L., First Na-
tional Pictures, Louisville.

KEILER, LEO F., Arcade theatre,
Paducah.

LEVY, FRED., Strand Amusement
Co., Louisville.

MATTHEWS, H. E., Big Feature
Rights Corporation, Louisville.

MILES. A. N., Eminence theatre.
Eminence.

SAAD, J. I., Weddington theatre,
Pikeville.

STASKEY, GEORGE, First National
Exchange Corporation, Louisville.

SWITOW, SAM, Cozy theatre,
Louisville.

Louisiana

BETHANCOURT, A. J., Bijou
\musement Co., Houma.

DASPIT, HAROLD, Atherton the-
atre, Kentwood.

ELAM, G. B., Princess theatre.
Winnsboro.

GILPIN, W. A., Lyric theatre. Tallu-
lah.

GOODWIN, C. J., Princess theatre.

Bastrop. , .

LABARRE, B. A., Dreamland the-
atre, Leesville.

WILLIAMSON, A., Pastime theatre.
Merryville.

Maine

GATCOMB, F. H., Armstrong's the-
atre, Vanceboro.

HOLTZ. CHARLES, Princess the-
atre. Danforth.

ALBOS, WALTER, Eagle theatre.
Baltimore.

Maryland

ALLEX, F. A., Brodie theatre,
Baltimore.

ANDREAE. A. C, Caton theatre.
Catonsville.

BERGER, M. A. & E. C, Star the-
atre. Baltimore.

blumberg, JOSEPH, Northwest-
ern theatre, Baltimore.

BRANN, D. W., Superba theatre.
Baltimore.

CLUSTER. MAX. Cluster. Liberty
and Family theatres, Baltimore.

CRYSTAL THEATRE. Baltimore.

DEHOFF, LOUIS A., New. Century.
Garden. Parkway and Peabody the-
atres. Baltimore.

DECKER, WALTER, Empire and
Opera House. Frederick.

DURKEE, FRANK W., Palace. Bel-
mont and Schanzc theatres, Balti-
more.

EASTER, GEORGE C, Independent
Film & Supply Company, Baltimore.

FIELDS, C. C, Fremont theatre,
Baltimore.

FISHER, W. L. O., Star theatre,
Frederick.

FLAKE, E. M., Lincoln theatre, Bal-
timore.

FLEISHER, N. P., 420 E. Lexington
St.. Baltimore.'

GOODWIN, J., Ideal theatre, Balti-
more.

HAEFELE, N. C, 412 E. Lexington
St., Baltimore.

HALL, ROYSTON B., Electric the-
atre, Baltimore.

HARTLOVE, JAMES J., Fairyland
theatre, Baltimore.

HAWKINS, JOHN W., Hawkins Air
Dome, Baltimore.

HOFFMAN, WALTER S., Amusea
theatre, Ellicott City.

HOLMES, F. T., Baltimore theatre.
Baltimore.

HORNIG, F. A., Horn theatre, Balti-
more.

HUTCHINGS, E.. Pictorial theatre,
Baltimore.

JACOBS, G. W., Goldfeld theatre.
Baltimore.

KAHN, H. E., Waverly theatre.
Baltimore.

KIERNEN, ALEX., Fayette theatre.
Baltimore.

LEVEE, RAY H., New Gem theatre.
Baltimore.

LEMI, IRVIN, Realart. Baltimore.

McCURDY, E. B., Eureka theatre.
Baltimore.

MARHEAD, H. P., Mozart Air
Dome, Baltimore.

MISHKIND, HARRY, Globe Film
Service, Baltimore.

MORSTEIN, H., Queen theatre.
Baltimore.

NOLTE, CHARLES E., Belmar the
atre. Baltimore.

PALMORE & HOMAND, 420 E. Lex-
ington St.. Baltimore.

PLUMMER, E. A., Music Hall.
Easton.

PRICE, ARTHUR, Blue Mouse the-
atre. Baltimore.

RABINOWITZ, B., Fairmount the-
atre, Baltimore.

ROME, J. LOUIS, Equitable Bldg..
Baltimore.

RUBIN, L. P., Fairmount and Nov-
eltv theatres, Baltimore.

RUBENSTEIN, R. L., Postum the-
atre, Baltimore.

SCHERR, OSCAR M., Gilmore the-
atre, Baltimore.

SCH LICHTER, LOUIS. Bridge and
Edmondson theatres, Baltimore.

SOLAX THEATRE, 1204 W. Balti-
more St., Baltimore.

STUMPF, WILLIAM E., New the-
atre. Baltimore.

SZYMANOWSKI, R.. Curtis theatre,
Curtis Bay.

WEBER, FREDERICK CLEMENT.
McCoy theatre. Baltimore.

WHITTLE, J. L., Pathe Exchange.
Inc., Baltimore.

WILLIS. F. J., Merit Film Corpora-
tion. Baltimore.

WILSON, W. V., Seco theatre, Rock-
ville.

WONDERS, GUY L., Rivoli theatre.
Baltimore.

Massachusetts

ALLEN-CHAR ETTE, INC., Capitol
theatre. New Bedford.

MYSHRALL, CARL, Modern the-
atre. Harwich Port.

Michigan

BENNETT, P. G., Star theatre,
Rockford.

BRAYMAN, C. W., Emprize theatre,
Cedar Springs.

CAIRNS, JACK, Brooklyn theatre,
Detroit.

CH R 1ST EN SEN, J., Star theatre,
Sandusky.

COWLES, CHARLES H., Neptune
theatre, Port Austin.

DE PAUL, CHARLES, Dreamland
theatre, Sault Ste. Marie.

FAIRCHILD, LLOYD, Bijou theatre,
Onaway.

GILLETTE, A. D., Temple theatre,
Springport.

GREEN, W. C, Empress theatre.
Bellaire.

GRUBER, F. J., Temple theatre,
East Jordan.

HANDLER, M. J., Vendome theatre.
Detroit.

HOBOLTH, HARRY, Liberty the-
atre, Marlette.

JARVIS, E. C, Orpheum and Gar-
den theatres, Lansing.

KELSEY, JOHN, Arcade theatre.
Addison.

KENNEDY, H. R., Colonial theatre.
Big Rapids.

KULASZEWICZ, D. J., Rex Theatre
Beautiful, Bessemer.

LARKIN, L. E., Beckwith theatre,
Dowagiac.

LOSEY, L. M., Dreamland theatre.
Battle Creek.

MAXWELL, THEO. V., Theatre
Equipment Company, Grand Rapids.

MOON, L. A., Palace theatre, Carle-
voix.

NICHOLS, GEO. C, Superba the-
atre, Grand Rapids.

NIEBES, JOHN E.p Dawn theatre,
Detroit.

PICKER, A. L. Rex theatre. Iron-
wood.

SEAMAN, C. H., Consolidated The-
atres, Inc., Grand Rapids.

SIPE, EARL D., Majestic theatre.
Port Huron.

STORCH, J. E.. Vaudette theatre.
Pentwater.

Minnesota

BAMBERGER, LEON J., Famous
Players-Lasky Corporation, Minne-
apolis.

BRIGHT, R. C, Bright's theatre.
Preston.

DALE, CHARLES, Topic theatre,
Fairfax.

FLEISCHBEIN, R. A., New Strand
theatre, Cloquet.

GILFILLAN, W. H., Lotus theatre.
Red Lake Falls.

J ERNE, A. J., New Empress the-
atre, Eveleth.

LONGAKER, H. J., Howard theatre.
Alexandria.

MacEVOY, THOS. J., United Artists
Corporation. Minneapolis.

MANTHEY BROS., Palace theatre.
Waseca.

POWER, C. E.. Power theatre.
North Beach.

SCHONLAU & ABRAHAM, S & A
theatre, Houston.

THOMPSON, S. I., Cozy theatre,
Grey Eagle.

THORPE, HARVEY G., New Grand
theatre, Crosby.

THUNE, ENOCH E., Lyric theatre,
Kenyon.

ULLMAN, JOS. R., New Orpheum
theatre, Ada.

July 30, 1921

EXHIBITORS HERALD

WAUGHOP. C. E., Scenic theatre,
Detroit.

WIGLEY, R. W., Majestic theatre,
Willmar.

WILCOX, H. B., Unique theatre,
Bricelyn.

WILSON, R. C., Grand theatre.
Staples.

Mississippi

CANNON, J. O., Palace theatre,
Magee.

COKE. CHARLES H., Princess the-
atre, Mendenhall.

CONNORS, J. H., Dorothy theatre.
Collins.

ELK IN. W. E., Temple theatre,
Aberdeen.

TAYLOR, S. L., Kozy theatre, Pass
Christian.

WILCOXON, F. C. Y. M. C. A.
theatre, Dlo.

Missouri

BAIRD, J. W., Crystal theatre, Pat-
tonsburg.

BILER, JOHN, Dixie theatre. New
Madrid.

BOATWRIGHT, J. W., Radio the-
atre, Ozark.

BUCHER, LEO S., Palace theatre,
Powersville.

CARTER, A. A., Iris theatre. Buck-
lin.

CUFF, W. P., Strand theatre. Chilll-
cothe.

GAM EL, G. E., Royal theatre.
Thayer.

GRAY, HARRY, Crown theatre.
McFall.

HARDIN ENTERTAINMENT COM-
PANY, Odeon theatre. Hardin.

HAWERTON, E. L., Gem theatre.
Madison.

HAWKINS, W. P., Grand theatre,
Princeton.

IRWIN, L. E., Lyric and Star the-
atres, Kansas City.

JOHN, K. B., Colonial theatre. St.
Joseph.

KEITHLY, E. A., Lyric theatre.
Center.

LINDSAY, JAMES. Lindsay theatre,
Silex.

McCLURE & FAULKNER, Comique
theatre, Jamesport.

McFARLING, H. B., Tokio theatre,
Morehouse.

MANGER. H. B., 5354 Waterman
Ave., St. Louis.

MARSHALL, WM. S., Kozy theatre,
Kahoka.

OPERLE, MARTIN W., Armory the-
atre. Ste. Genevieve.

SCHAEFER, A. P., Ironton.

SMITH, WM. N., Ideal theatre.
Joplin.

TOOTHAKER, SOLON, New Lewis
theatre, Independence.

VANDIVER, E. B., Palace theatre,
Kennett.

WERTENBERGERS. DR. W. W.,

Empress theatre. St. Joseph.

Montana

HORRIGAN, F. W., McDonald the-
atre. Philipsburg.

LAKE, EDWIN, Lake theatre,
Baker.

McDANIEL & ANDERSON, Liberty
and Princess theatres. Kalispell.

McDONOUGH, F. J., New Liberty
theatre. Fromberg.

REDISKE, G. F., Star theatre, Rye-
gate.

SABIN, F. E., Majestic theatre.
Eureka.

STEPHENS. W. T.. Rex theatre.
Scobey.

WHITE, E. P., Strand theatre, Liv-
ingston.

Nebraska

BROWN. BERT B.. Strand theatre.
Cook.

BURDEN, H. H., Mirage theatre.
Axtell.

CREAL, W. H., Suburban theatre.
Omaha.

DICKINSON, GEORGE W., Home
theatre, Maskell.

DOUGLAS, W. L., Strand theatre.
Newman Grove.

FURNISS, L. A., Auditorium the-
atre. Tilden.

GAILEY, ELMER E., Crystal the-
atre, Wayne.

HAYMAN, S. A.. Lyda theatre.
Grand Island.

HEJTMANEK. FRANK, Opera
House, Clarkson.

HELD', P. G.. Sterling theatre. Fair-
mont.

HEPP, A. L.. Idyl Hour theatre.
Greeley.

HORN & MORGAN, Star theatre
and Opera House, Hav Springs.

HOWARD, GEORGE B., Rex the-
atre, Albion.

JENKINS, J. C. Auditorium the-
atre, Neligh.

JENNINGS, H. C, Jewel theatre.
Valentine.

KIRK, J. E., Grand theatre. Omaha.

KUDLACEK. J. J., Swan theatre.
Swanton.

PARMELE THEATRE COMPANY.

Parmele and Lyric theatres, Platts-
mouth.

PETERSON, ROY R., Fad theatre.
Arlington.

SCHOONOVER. JAS. & SON. Maz-
da Amusement Company, Aurora.

THORNBURG, BROS., Paramount
theatre. Nebraska City.

WEINBERG, HARRY M.. As-
sociated First National Pictures. Inc.,
Omaha.

WILLIAMS. C. E., Park theatre.
Omaha.

New Hampshire

BEAN. CHARLES H., Pastime the-
atre and president of the Motion Pic-
ture Theatre Owners of New Hamp-
shire. Franklin.

YEATON, G. W., Ioka theatre, Ex-
eter.

New Jersey

A. D. F. AMUSEMENT COMPANY.

Strand theatre, Newark.

New Mexico

HARDWICK BROS.. Lyceum the-
atre. Clovis.

KUHNS, L. M., Gibson theatre.
Gibson.

New York

ABRAMS, HIRAM, President of
United Artists, New York City.

BACKER, F. E., President. Horizan
Pictures, Inc.. New York City.

BARDINE, MABEL, 317 West 55th
St., New York City.

BATES, WILBUR, 1482 Broadway.
New York City.

BIMBERG. G., 338 West 44th St.,
New York City.

BLAUFA. PAUL, 2010 Seventh Ave..
New York City.

BRADY. F. E., Bayline Co.. Free-
port. Long Island.

BRADY, WILLIAM A.. Playhouse.
New York City.

BRAYTON, JUDE., Authors League
of America. New York City.

BRILANT. A. M.. Associated Pro-
ducers, 729 Seventh Ave.. New York
City.

BROWN. COLVIN W.. 129 West 48th
St., New York City.

BRUNET. PAUL, President. Pathe
Exchange, Inc.. New York City.

COHN. SAM W. B., Associated Pro-
ducers, Inc.. New York City.

CONLON, B. M„ Yitagraph Com-
pany, New York City.

DAVIS. J. CHARLES, 2nd, Secre-
tary & Supervising Director, Salient
Films. Inc.. 110 West 40th St.. New
York City.

DIDSBURY. C. R.. Didsbury the-
atre, Walden.

DIGGS, HARRY P., 1209 Times
Building. New York City.

DILLER. PHYLLIS, 10 West 61st
St., New York iCty.

DORFMAN, NAY N., Sunrise Pic-
ture Corporation, 729 Seventh Ave.,
New York City.

DREW, LILLIAN. 10 West 61st St..
New York City.

ELLIOTT FREDERICK H., Na-
tional Association of the Motion Pic-
ture Industry. 1520 Broadway, New
York City.

FECKE. GEORGE L.. 206 West 46th
St., New York City.

FITZER. MITCHELL, Happy Hour
theatre, Syracuse.

GALE, LILLIAN R.. 729 Seventh
Ave.. New York City.

GALLAGHER, R. E . 729 Seventh
Ave.. New York City.

GILBERT. A. C, 220 West 42nd St..
New York City.

GOOSMANN, MAX F. C, Salient
Films, Inc.. New York City.

GRAINGER. E. C. King Vidor Pro-
ductions. Capital Theatre Building.
New York City.

HADLEY HOPP, 1209 Times Build-
ing. New York City.

HESS. GABRIEL L., Chairman.
Censorship Committee. National Asso-
ciation of the Motion Picture Industry.
New York City.

HILMAN. J. C, Peoples theatre.
Binghamton.

JOHNSON, J. R., National Ex-
changes. Inc.. 398 Fifth Ave.. New
York City.

KAPLAN. PHILIP, Graphic Film
Corporation, 729 Seventh Ave.. New
York City.

KOHN. ADOLPH, Pastime theatre.
Granville.

KOMBLUM, JACOB. 154 St. Anns
Ave.. Bronx.

KRUH. REGINA B., 1493 Broadway.
New York City.

LASKY, JESSE L.. Famous Player?-
Laskv Corporation. New York City.

LONG. ROBERT EDGAR, Advertis-
ing and Publicity, 1482 Broadway.
New York City.

MELDRIM & CLARK, Opera House,
Edwards.

MOONEY, P. C, Louis B. Mayer
Productions, Inc., New York City.
NEILAN, MARSHALL, producer.

1639 Broadway, New York City.

EXHIBITORS HERALD

July 30, 1921

O'BRIEN, SMITH, 365 West 46th
St., New York City.

O'MAHONEY, J. W., Educational
Film Corporation, New York City.

PETTIJOHN, C. C, 511 Fifth Ave..

New York City.

PRICE. OSCAR A., president, Asso-
ciated Producers, New York City.

ROWLAND, R. A., president of
Metro, New York City.

SCOTT, BLANCHE S., 47 West 46th
St., New York City.

SCHATT, JOHN W., Gowanda
Opera House, Gowanda.

SEAY, CHARLES M., Director, 234
West 55th St., New York City.

SH I PM AN, ERNEST, New York
City.

STILES, J. A., Manager of Bayline
Company, New York City.

ST. LEONARD, MISS FLORENCE.
56 West 49th St., New York City.

TAYLOR, FRED M., Academy of
Music, Newburgh.

TRESCOTT, R. L., Pictureland the-
atre, Livonia.

TRIGILI, ANTHONY, Brooklyn.

VAN PELT, E. O., Producers Se-
curity Corporation, New York City.

WARREN, F. B., F. B. Warren Cor-
poration, New York City.

WOODY, J. S„ General Manager,
Realart Pictures Corporation, New
York City.

WILLIAMS, J. D., General Manager,
Associated First National Pictures,
Inc., New York City.

North Carolina

ATKINSON, W. A., Star theatre,
Rockingham.

KIRBY, JOE E., Princess and
Strand theatres, Roxboro.

MOCK, CARL F., Pathe theatre,
Charlotte.

SINK, HERBERT O., Badin theatre,
Badin.

STEVENSON, S. S., Princess thea-
tre, Henderson.

WELLS, P. W., Royal theatre. Wil-
mington.

North Dakota

AMICK, F. E., Union Hall theatre,
Tappen.

GILLES, ANTON, Opera House,
Wahpeton.

KAAT2, F. E.. Idle Hour theatre,
Tolley.

KNABLE, J. W., Lester theatre,
Sanborn.

SUCKSTORFF, H. M., Orpheum
theatre, Wildrose.

WHITE, L. A., Majestic theatre.
Sherwood.

Ohio

BAILEY, BYRON D., Rialto theatre,
Akron.

CADDELL, W. W., Princess theatre.
Wauseon.

CHI LAS, THEO. C, Sorg theatre,
Middletown.

FENBERG, GEO. M„ Auditorium
and Alhambra theatres, Newark.

FOLLETT, D. B., Star theatre, Gib-
son burg.

GUERIN, W. R., Grand theatre.
Paulding.

HITCHCOCK. W. B., JR., Star thea-
tre. Upper Sandusky.

KINZELER, A. F., Kllte and Muse
Ub theatres, Dayton.

LEININGER, C. E., Brand theatre.
Fast Palestine.

MEYER, FRED S., Palace theatre,
Hamilton.

MICKEY, H. E., Majestic theatre,
Fostoria.

MILLER, CARL F., Strand theatre,
Fremont.

MOORE, L. R., Roma theatre, Co-
lumbus Grove.

PILLIRD, L. R.( Photo Play theatre,
Grand Rapids.

POWELL, W. J., Lonet theatre,
Wellington.

POWELL, J. B., Palace theatre, Ash-
land.

SHEARER, CHARLES, Lyric thea-
tre, Massillon.

SHUMAKER, K., 1105 Elm St.,
Cincinnati.

SPRAGG AMUSEMENT COM-
PANY, Elk, Temple. Olympic and Ma-
jestic theatres, Bellaire.

WAGNER, EMIL, Royal theatre, Ft.
Recovery.

WARNER, G. W., Opera House,
Greenville.

WERNER, EDW. W.. Windsor thea-
tre, Canton.

Oklahoma

ADAMS & ANGLETON, Novelty
theatre, Forgan.

BLAIR, W. T., Victory theatre,
Poteau.

BROWN, JOHN, Lyric theatre,
Tulsa.

DAVIS, MILTON C, Wigwam thea-
tre, Kingston.

FRITTS, MRS. GUY O., Dixie thea-
tre, Marshall.

GREEVER, C. B., Gem theatre,
Frederick.

JOHNSON, JOHN C, Orpheum the-
atre, Haskell.

MYERS, LEROY J., Lyric theatre,
Dustin.

OBER, FRANK, Boynton theatre.
Boynton.

PIERCE, J., Erie theatre. Antlers.

ROBERTS, F. G., Wewoka theatre,
Wewoka.

RUNYON, C. A., Runyon theatre.
Bigheart.

SETTLE, EARLE, Busby theatre.
McAlister.

SLOCUM, E. R. & C. J., Woodrow
theatre, Mangum.

SLAUGHTER, W. F., Lyric theatre.
Idabel.

SLEPKA, ANTON, Jewel theatre,
Okemah.

SPANGLER, JOSEPH F., Globe
theatre, Beaver.

STETTMUND, H. G., JR., Odeon
theatre. Chandler.

WOOLDRI DGE, M. E., Wigwam
theatre, Altus.

Oregon

COOLEY, W. W., Gem theatre. Sil-
verton.

GLOBE THEATRES CO.. INC., Al-

banv.

KOLSTAD, A. S., Liberty theatre.
Hood River.

KUHN, R., Kuhn theatre. Lebanon.

POOLE, H. W., Liberty theatre.
Klamath Falls.

Pennsylvania

GAUDING, HENRY W., Lincoln
theatre, Pittsburgh.

HUNT, W. C, Hunt's theatre. Phila-
delphia.

NAVARY, RUDOLPH, Liberty and
Pleasant Hour theatres, Verona.

SCARLATO, M. A., Art theatre,
Blair Sta.

WALLACE, S. V., Idle Hour thea-
tre, Cambridge Springs.

South Carolina

BISHOP, PARKER & BISHOP,

Greenville.

LITTLE, T. L., Majestic theatre,
Camden.

South Dakota

ANDERSON, A. B., Stratford.

BOVEE, C. S., Florence theatre,
Elk Point.

FAIRFIELD, L. D., Legion theatre,
Wakonda.

HAMLIN & MOREHOUSE, Black
Hills theatre, Hot Springs.

HOFFMAN, J. J., Happy Hour thea-
tre, Burke.

KELLOGG, M. C, Homestake thea-
tre. Lead.

KELLY & KELLY, Wapazo Theatre
Company, Faith.

MAHAN, ED. W., Regale theatre,
Salem.

PAY, M. A., Colonial theatre, Sioux
Falls.

PETERSON, LEO, Iris theatre,
Belle Fourche.

STEICHEN, JOHN, Aurora theatre,
White Lake.

WALES, W. W., Yeomen theatre,
Seneca.

Tennessee

ABRECROMBIE, MRS. J. H., Prin-
cess theatre, East Chattanooga.

ADAMS, J. H., Strand theatre.
Nashville.

BALLAS, T. A., American theatre,
Memphis.

BORISKY, S. H.p York, Strand and
Liberty theatres, Chattanooga.

BRICHETTO, J. N., Crystal theatre.
Knoxville.

CARTER, MRS. L. M., Court thea-
tre, Huntingdon.

CARTER, W. G., Princess and Lib-
erty theatres, Greeneville.

COHEN, I. W., Monarch Theatre
Supply Company, Memphis.

COLVIN & HOWARD, Lyric thea-
tre, Rockwood.

COPELAND, BILLY, Rex theatre,
Clinton.

DRUMBAR, W. E., Riviera theatre.
Knoxville.

ROGERS, E. R., Alcazar theatre.
Chattanooga.

FOX, E., Princess theatre. Obion.

FRIEDMANN, O. H., Peafowl thea-
tre, Nashville.

GOODMAN & FRAME, Queen thea-
tre, Memphis.

HARMAN, W, H., Strand theatre,
Kingsport.

HENDERSON, W. B., Dixie theatre,
Ripley.

HENKEL, MRS. FRANK, De Soto
theatre, Memphis.

JOHNSON, E. B., Shamrock thea-
tre, Memphis.

KAUFMAN, ABE H., Kaufman Film
Specials. Memphis.

KENNEDY, W. C, Gem theatre,
Knoxville.

KEYS, GEO. W., Majestic theatre,
Johnson City.

KIRKPATRICK, H. H., Princess
theatre, Morristown.

McELRAVY, CHARLES A., Mem-
phis Enterprise, Memphis.

MAINGAULT, W. W., Rex theatre,
Memphis.

MARSHALL, J. A., Colonial theatre,
Nashville.

July 30, 1921

EXHIBITORS HERALD

MOORE, POLK E., Portland Thea-
tre Company, Portland.

MORGAN, T. E.. Lyric theatre,
Dayton.

OLDHAM, COWAN, Dixie theatre,
McMinnville.

PERRYMAN, FRED E., Libery thea-
tre, Johnson City.

PRACHT, F. E., Pastime theatre,
Brownsville.

PRESSON, J. A., Princess theatre,
Camden.

RICHARDS, A. R„ Beauty theatre,
Memphis.

ROBINSON, W. H„ Liberty theatre,
Brownsville.

SHANNON, J., Lyric theatre, Wav-
erly.

SIPE, W. E., Memphis.

SKAGGS, C. M., Gem theatre,
Greeneville.

SPRATT, EVANS, Bijou theatre,
Nashville.

STIFF, C. B., Bijou theatre. Knox-
ville.

SUZORE, F., Jackson theatre, Mem-
phis.

THOMAS, OSCAR, Dixie theatre,
Tazewell.

TILLER, S. R., Lone Star theatre,
• Cary ville.

TUNE, J. C, Dixie theatre, Shelby-
ville.

VAUGHN, C. C, Manager Pathe Ex-
change. Memphis.

WARREN, MRS. MAE, Lyric thea-
tre, Oliver Springs.

WHITE, WALTER, Jefferson thea-
tre, Jefferson City.

ZERILLA & MAORI, Strand and
Daisy theatres, Memphis.

Texas

ALVIS, GORDON, Amusu theatre,
Winnsboro.

BURR, L. W., Burr's theatre, Bron-
son.

BEVERS, C. S., Dreamland theatre,
Lakeview.

CAPLAN & HERSKOVITZ, Na-
tional theatre, Houston.

CONROE, ELBERT I., Conroe's
Play House, Conroe.

COOPER, R. J., Opera House. Kir-
byville.

DORBANDT, ED., Dixie and Dor-
brandt's theatres, Athens.

ELSINAN, E. F., Rialto theatre.
Midland.

FOSTER, C. A., Tex theatre, Car-
thage.

FOY'S NEIGHBORHOOD THEA-
TRES, INC., Dallas.

GILBERT, J. F., Gilbert theatre,
Brazos.

GRAY, DON I., president and gen-
eral manager of Westex Pictures Co.,
Buffalo Gap.

HEGMAN, J. J„ Queen theatre,
Austin.

HELFER, MR. & MRS. W. H., Itasca
theatre, Alice.

HUBBARD, B. L., Hub theatre,
Bishop.

HUDSON, DR. ROY, Liberty thea-
tre, Killeen.

HUMPHREY, J. V„ Pastime theatre,
Canadian.

HUNTER, B. H., Strand theatre,
Uvalda.

KIRBY, C. L., Elk theatre. Long-
view.

MORRIS, J. N., Liberty theatre, Bul-
lard.

REDAN, HARRY, Auditorium thea-
tre, Sugar Land.

REMING & MclNTOSH, Star thea-
tre, Brackettville.

PORE, W. E., National theatre, Gor-
man.

SHELDON, A. H., Liberty theatre,
Electra.

SINGER, O. R., Majestic theatre.
Memphis.

SWENSON, S. J., Vendome theatre,
Houston.

TAYLOR, CHARLES. The Best the-
atre, Colorado.

WASSERMAN, J. W., Rialto thea-
tre, Pecos.

WHITFIELD, R. P., Lyric theatre,
San Angelo.

YOUNG, D. J., Dreamland theatre.
Brownsville.

Utah

ASHTON, JOHN B., Columbia and
Princess theatres, Provo.

GOODWIN, S. J., Royal theatre,
Lehi.

STEVENSON, J. H., Mohrland
Amusement Hall, Mohrland.

SWENSON, ISAAC, Angelus and
Winona theatres, Spanish Fork.

Virginia

BANGHER, C. E„ Isis theatre, Har-
risonburg.

BECRAFT, C. K., Opera House,
Wytheville.

BUCHANAN, F. O., Columbia thea-
tre, Bristol.

BURGESS, W. E., Victory Hall.
Scottsville.

BURKE, NED., New theatre, Staun-
ton.

DALKE. WILLIAM, New theatre,
Woodstock.

DARNELL, O. H„ Grand theatre,
Salem.

GOEBEL. C. A., Isis theatre. Bristol.

HENDERSON. H. S., Family thea-
tre. Eagle Rock.

HENDRICKS, S. K., Dixie theatre.
Glade Springs.

JENKINS, ALLEN, National Thea-
tre Corporation, Roanoke.

LAWRENCE. RAYMOND, Wilmont
theatre, Christiansburg.

MAC DONALD, C, Strand theatre.
Norton.

MARKS. CHAS. W., Clarke Opera
House. Berryville.

ROBERTS, WALTER R., Dream-
land theatre. East Radford.

SACHS, S. M., Masonic theatre,
Clifton Forge.

SANDERSON, J. F., JR., Strand
theatre, Winchester.

SEMBLER & FOSTER. Colonial
theatre. Radford.

STEPHENSON, MRS. D. J., Marion
theatre, Marion.

WEBER, F. O., Park theatre.
Roanoke.

WEINBERG, I., Lyric and New thea-
tres, Lexington.

WINE, D. P., New Virginia theatres,
Harrisonburg. Elkton and Timberville.

WINESBURG, L. M., Pearl White
theatre. Edinburg.

WYGAL, JOHN, Elks theatre. Pu-
laski.

Washington

CRISMAN. H., Ideal theatre, Pe Ell.

DAVID, MACK J., Dream theatre,
Port Angeles.

PAUL, MAYME, Bijou theatre.
Maryville.

West Virginia

HENSON, E. G., Opera House,
Charlestown.

MARKS, JACK, Opera House and
Orpheum theatre, Clarksburg.

MUSSEN, C. S., Opera House, Shep-
herdstown.

Wisconsin

AINSWORTH, W. L.. Orpheum the-
atre, Fon du lac.

ALBY, L. G., Strand theatre, Water-
ford.

ARCADE THEAJRE. 805 Third St.,
Milwaukee.

BROWN, B. C, Star theatre, Vir-
oqua.

BUCHHOLZ, L. R., Rex theatre,
Colby.

BURFORD. H. H., La Crosse Thea-
tres Co., Rivoli, Majestic and La
Crosse theatres, La Crosse.

CHAMPION, W. R., Opera House,
Hazel Green.

DUFFY, NEIL, Elite theatre, Apple-
ton.

FRIEDRICH. H. V., Majestic thea-
tre, Sheboygan.

GODERSKI, CAS., Avenue theatre,
Milwaukee.

GROSSMAN, LEO L., Arcade thea-
tre, Milwaukee.

HICKEY, JACK, JR., Grand thea-
tre, New London.

JENKINSON, G. H., Victor theatre.
Minocqua.

LANGACHER, CLARENCE W., New
Glarus theatre, New Glarus.
McDONALD & BURT, Majestic thea-
tre. Barron.

McWILLIAMS, F. J., Grand theatre,
Madison.

OLSON, SUFUS. Pastime theatre,
Delavan.

O'NEILL, CHAS. J., Shullsburg Am.
Co.. Shullsburg.

PFEIFFER, R., Princess theatre.
Chilton.

PHALEN, EUGENE, Allis theatre.
West Allis.

REDFEARN, D. W., New Diggings
theatre. New Diggings.

RHODE, JOS. G., Rhode Opera
House. Kenosha.

ROBARGE, A. L.. Majestic theatre,
Wausaw.

ROSER, C. L., Al. Ringling theatre,
Baraboo.

SLACK, MRS. R. J., Majestic thea-
tre, Mazomanie.

SUSZYCKI, A. A., Majestic theatre,
Mauston.

VINCENT, W. R., Grand theatre,
Oconto Falls.

WOOD, J. M., Weneeda theatre,
Milton.

Wyoming

McKAY, GEO. D., Big Horn theatre,
Greybull.

RAY, CARL, Amuse and Atlas thea-
tres, Cheyenne.

Canada

GRIBBLE, RALPH R., Grand thea-
tre. New Hamburg, Ont.

Central America

PRYER, C. D., Teatro Nueva York,
Guatemala City.

EXHIBITORS HERALD

July 30, 1921

National Motion Picture Day Is
Launched by Industry

Companies Will Donate Free Film Service to Exhibitors
Participating on August 25

THE industry is to have a national Motion Picture Day on August 25.
The plan sponsored by Charles C. Pettijohn took definite form
at a meeting in New York attended by general managers and sales
managers of several producing and distributing companies.

National Motion Picture Day is a cooperative movement to raise
funds for charitable 'donations and for the welfare of the industry.

cational: J. H. Siedelman, assistant gen-
eral manager of Associated Producers;
H. B. Ballance sales manager of Para-
mount, and Mr. Pettijohn.

Associated First National, Fox and Tri-
angle, though not represented at the
meeting, are cooperating in the enter-
prise.

* * *

A protective committee of nine exhibi-
tors and three exchange men will be or-
ganized in each state. Money raised on
August 25 will be turned over to these
committees, two-thirds of which will be
retained by the state committees under
the control of the exhibitors and the re-
maining one-third sent to the protective
committee in New York, which is com-
posed of producers and distributors.

Mr. Saunders is chairman of the com-
mittee appointed to put the plan in op-
eration. He will enlist the cooperation
of the Associated Motion Picture Adver-

EXCHANGE managers of these con-
cerns have been instructed to can-
vass their territories and cooperate with
exhibitors in making the undertaking a
notable success. Exchanges will furnish
film service gratis to theatre men who
will contribute 50 per cent of their re-
ceipts on August 25 to the fund.
* * *

The specific purposes for which these
funds will be used follow:

To finance the necessary co-operative
work for the protection of the motion
picture industry.

To contribute to worthy charities and
humanitarian relief funds, thus avoid-
ing, so far as possible, the solicitations
for such purposes in theatres.

Attending the meeting in New York
were Edward M. Saunders, general sales
manager of Metro; Gabriel Hess, vice-
president of Goldwyn; Morris Kohn.
president of Realart; Charles R. Rogers,
general manager of Robertson-Cole; Sam
E. Morris, general manager of Selznick;
Henry Ginsberg, sales manager of Edu-

MAKING IDEAS

Been Used Successfully by
Build Up Their Patronage

MONEY

Which Have
Exhibitors to

By A. BURRUS
(Manager, Lyric Theatre,
Crete, Neb.)

I find that a "motion picture
week" put on in co-operation
with the local merchants is
one of the surest ways of
bringing in the people despite
the warm weather.

Crete is a town of 2,400 peo-
ple. I worked out my plans
for the week carefully and
when I discussed them with
the merchants, they were more
than enthusiastic in doing their
part. In all my advertising, I
saw to it that the merchants
were given plenty of credit.

After running a two-page
advertisement in the local
newspaper, I had reprints of it
made and distributed on all of
the rural routes outside of the
city. Despite the heat, I did
a big business six nights and
two matinees.

Many exhibitors in nearby
towns wrote to me to ask me
the details of my idea and
adopted the same plan with
marked success. (For picture
see page 47.)

By MRS. W. H. HELFER
(Manager, Itasca Theatre,
Alice, Tex.)

I feel that every exhibitor
can gain more respect and good
will be giving a free show once
in a while than all the adver-
tising he can do in any other
way. Suppose you give a free
show for the kids at 3 :00 p. m.
Then follow with a free show
for the women at night. Let
me tell you, you will have more
money than ordinarily or at
least that has been my happy
experience. Then in, say five
or six weeks, repeat the same
close, only vary it by making
the night show free to men.
It works like a charm. Try it.

tisers, the Western Motion Picture Ad-
vertisers, publicity men and others of
the industry.

Exchange managers are asked to call
meetings of exhibitors at an early date.
No organization is sponsoring the move-
ment. It is purely an industry affair in
which the various branches will share
alike.

Exhibitors Give Same
Care to Selection of
Music as to Pictures

A noticeable change in the theatre man
of today and the exhibitor of a few years
ago is that the theatre man of today is
giving virtually the same attention to the
selection of music for his program as he
does to the booking of his pictures.

In making this observation, Syn-
chronized Scenario Music Company, 64
East Jackson boulevard, Chicago, says
also that exhibitors are more critical in
the selection of music scores that blend
with the presentation.

Music Score Service Corporation, 1600
Broadway, New York, one of the com-
pany's twenty-two branch exchanges, and
Exhibitors Film and Service Company,
Syracuse, N. Y., are two of the branches
reporting the signing of many contracts
for Synchronized service. Among recent
theatres which have contracted for these
music scores are the Jefferson, Auburn,
N. Y.; Oneonta, Oneonta, N. Y.; Stratton,
Middletown, N. Y.; Keeney, Kingston,
N. Y., and Victoria, Rochester, N. Y.

Hope Hampton Makes
Personal Appearances

(Special to Exhibitors Herald)

NEW YORK, July 19.— Hope Hamp-
ton, star in "Love's Penalty," a First Na-
tional attraction, appeared in person each
night during exhibition of the picture at
B. S. Moss' Broadway theatre last week.

The star was enthusiastically received.
She gave a short address, telling the audi-
ences how she won her way into pictures
via the "beauty contest" route. She also
sang a number.

Church Brotherhood

Opposes Censorship

(Special to Exhibitors Herald)

LOS ANGELES, July 19. — A move7
ment to "eliminate destructive censor-
ship and senseless blue laws" was bfl
augurated at a meeting yesterday of the
Immanuel Presbyterian Brotherhood.
Presbyterian brothers throughout the
country with a membership of 500,000 are
organizing to build a closer relationship
between the church and the motion pic-
ture. Reginald Barker and other film
people attended the meeting.

Motors in Berkshires

X I'.W Y( )RI<T"julyUl19l,=Ai-thur S.

Kane, president of the company bearing
his name, with Mrs. Kane and their son,
Arthur, Jr., has left New York for a
month's motor trip through the Berk-
shires, the Adirondacks and the Green
and White mountains.

EXHIBITORS ADVERTISING

V^t^— jOPMoHo^PICTUgj^ ~—^£Ati ok

wwBigf Exhibitor" Hokum

The ''big exhibitor" is the sub-
ject of much, but not nearly
enough, discussion.

Because the theatres of the na-
tion are constructed and, more
important, managed in emulation
of his example he should be
watched closely, zealously, by all
who have the development of the
motion picture at heart.

Grauman, Rothafel. Plunkett,
Hyman, Riesenfeld, to name the
few whose activities are most
widely heralded, together with
Balaban & Katz, Turner & Dahn-
ken, Kunsky, Finkelstein & Ru-
ben. Jensen & Yon Herberg,
Ascher Bros., the Saengers, the
Aliens, to include a few whose
works are no less important be-
cause less industriously exploited,
have it in their collective power
to make of the theatre wh'at thev
will.

Men who build new theatres
examine the theatres of the lead-
ers in the exhibiting business.

Management as well as con-
struction is largely the result of
such examination.

It is obvious that a good ex-
ample produces good results, and
as readily apparent that a bad
example is equally certain of
effect.

The "big exhibitors" of the past
have provided examples which
have standardized in remarkable
degree theatre construction and
management.

Satisfaction with progress made
and existing conditions is general.

But the necessity for watching
closely the work of the leaders
does not arise solely from the
merit of their work. Much of this
work, as a matter of fact, is not
fit for emulation. Much of it can
be fittingly described only by
borrowing from the lexicon of the
reviewer and the producer that
singularly expressive word —
"hokum."

To illustrate :

The faultlessly attired orchestra
leader who emerges, consistently
tardy and with hair artisticallv

awry, from behind silken draper-
ies, taking position with pomp
and ceremony to direct a standard
overture which every musician in
the world, and every patron,
knows as he knows his alphabet —

The handsomely decorated an-
nouncement titles which detail
the sterling merits of the theatre,
the ventilating system, the man-
agement, the pictures, ending
with the information that em-
ployes are forbidden to accept
money and requesting the pa-
trons, out of respect for whose
intelligence this great institution
has been erected, to refrain from
annoying their neighbors by con-
versing—

The less frequently encoun-
tered but more obnoxious screen
request that couples refrain from
"making love" 'while in the
theatre

The immovable girl attendant
or attendants kept standing at at-
tention in the lobby or foyer

The youthful and attractively
uniformed page who is instructed
to perform under no circum-
stances the work for which he is
represented as being employed —

The stock leader which indi-
cates that the news reel is the
original product of the theatre,
while following subtitles carry
the names of Pathe. Selznick.
Fox, International, Kinograms,
etc. —

The list might be extended in-
definitely.

It is not extended, because such
errors of judgment are not, in
themselves, worthy of type.

The items listed are, and are
intended to be, "hokum."

They indicate a desire to im-
press the public with the marvel-
ous character of the theatre, to
over-awe those who have paid to
be entertained.

Circus men in days gone by
referred to the American citizens
who supported their attractions
as "yokels."

Exhibitors, "big" or otherwise,
might as well greet their patrons

with the sawdust classic, "Hey,
Rube," as to subject them to the
type of treatment designated
above.

There are two possible explana-
tions of the practice.

It is possible that the men in
charge of big theatres believe it
is necessary to bolster up their
offerings with "subtle stuff." If
such bolstering were necessary,
which it is not, it followrs that the
stuff should be subtle. It isn't.

It is likewise possible, though
less probable, that the perfectly
transparent red tape with which
much excellent entertainment is
fouled is regarded by its sponsors
as "exploitation," the wrong in-
terpretation of the word being
mistakenly taken.

Mismanagement is a word
which covers the matter com-
pletely.

There is more of it than the
theatre can afford to carry.

The speaking stage, fighting
with its back to the wall, has cast
such useless trappings adrift.

The screen theatre, victorious
to a degree, is not justified in
impeding its progress through as-
sumption of an unnecessary bur-
den.

The public, as a few moments
spent in any jnismanaged audi-
torium will disclose, does not "fall
for" theatre hokum.

Patrons consistent in attend-
ance are consistent in spite of it
rather than because of it.

Exhibitors visiting leading
theatres in search of ideas will do
well to differentiate between the
good and the bad. Though there
is, fortunately, little of the latter,
that little is dangerous.

It should be discarded.

The "big exhibitors" named
above, and by the way no single
one of them is guilty of all the
offenses mentioned, can bring
about the total elimination of
hokum very quickly and simply.

They have shown in past en-
deavor that they are devoted to
the development of the theatre.

It is certain that hokum will go.

EXHIBITORS HERALD

July 30, 1921

Suggestions in the Stills

GORDON PLACE, assistant director of publicity and advertising for Robertson-
Cole, bases the following suggestion for a prologue to "Where Lights Are
Low," a forthcoming production featuring Sessue Hayakawa, upon the above still.
"The stage should be set to duplicate the interior of the shop of a small Chinese
merchant. A large chest covered with tea matting is placed in the center of the
stage. Under dim lights a Chinese merchant rubs his hands and is about to open
the chest when there is a loud knocking on the door. The startled merchant looks
apprehensively at the door, then at the chest. The door is flung open and two
policemen enter. Ensues a brief dialogue in which the policemen say they have
information that the merchant is a smuggler of Chinese picture brides. He protests inno-
cence, and the policemen demand that the chest be opened. Dramatic finale."

^THE Kiss," Carmel Myers' Univer*
* sal feature, may be adequately pre-
sented by use of a prologue or interlude
fashioned directly after the above still.
The costumes required are easily obtain-
able in any city. The dancers may be
professionals or talented amateurs. It is
possible that newspaper advertisements
used to obtain such talent, or a contest
in which the winners will be employed,
will prove valuable as exploitation of
the production. It should not be difficult
to find proper talent in any city. The
use of home talent is, for obvious reasons,
preferable.

T1 UK characterization given by George
A Arliss in "The Devil" has been imi-
tated profitably in exploitation and pres-
entation of that production, The still
reproduced herewith, from "Disraeli,"
his forthcoming United Artists produc-
tion, reveals the fact that similar methods
may be used in presentation and exploita-
tion of that feature. In all such en-
deavors care should be exercised to the
end that exploitation or presentation used
does not detract in any degree from the
performance of the star.

E\ ERVBODY remembers the hut dance episode in "The Idol Dancer" which
was widely used as a basis for presentation and exploitation. The above still
from "The Invisible Fear," another First National attraction, shows the suitability
of a similar prologue or interlude for the presentation of that production. The
dance, of course, should conform in character to the latter production.

July 30, 1921

EXHIBITORS HERALD

Sonora Productions Open
At New York Hippodrome

The New York Hippodrome, called
the largest legitimate theatre in the
world, has adopted a motion picture
policy. "The Twice-Born Woman"
and '"Tradition." Sonora Films Co.
features, are being shown twice daily
in the newly equipped playhouse.
Julius Singer, president of the Sonora
organization, has announced an in-
definite run for the attractions.

The Hippodrome seats 5,000 per-
sons at a performance. The stage, of
course, is ample for presentation pur-
poses and lavish prologues and special
numbers are being staged in connec-
tion with the films. It is said that
weather influences have worked no
hardship upon the engagement and
that a long run is anticipated.

Thus is another accomplishment
recorded for the screen.

Pictures succeed where stage pro-
ductions do not. All engaged in the
picture industry should grasp fully
the significance of that fact.

It is in such a period as the pres-
ent that the fundamental strength of
an industry is demonstrated. When

there is, so to speak, "plenty for all. "
as in the months regarded by the legiti-
mate stage as "the season," there is
little possibility of comparison. It i>
not an easv matter to determine which

form of entertainment is most favored
by the public.

The conversion of the New York
Hippodrome proves beyond question
that the screen is more popular than
the stage.

When every person in the industry
comes to realize that fact as it should
be realized, not as a probability but
as an established and repeatedly dem-
onstrated fact, general strengthening
of confidence will follow.

Purse strings will be loosed. Petty,
mistaken economy will cease to be ob-
served.

Progress requires the expenditure
of funds.

Any misconception that retards
such expenditure is a menace to ad-
vancement.

As presented by Victor Xurnberg.
a young man whose accomplishments
range from publicity writing to ap-
pearance in big time vaudeville, "The
Twice Born Woman" and "Tradition"
are keeping the New York Hippo-
drome open at a time when it could
be kept open in no other way.

EXHIBITORS HERALD

July 30, 1921

Utilizes
Magazine
Ad Pages

When "Always Audacious," Para-
mount production, was shown at the
Imperial theatre, South Pittsburgh.
Tenn., E. C. Ogg, manager, used mag-
azine pages from ten publications
carrying Paramount's national adver-
tising campaign to good advantage.
The illustration shows the manner in
which the pages were grouped upon
a three-sheet board and brought to
bear upon the existing engagement of
a single production.

Mr. Ogg's foresightedness in clip-
ping the magazine pages for such a
purpose is highly commendable. It
reveals a disinclination to adhere ar-
bitrarily to established custom and as
pronounced a desire to perform orig-
inal work.

The stunt itself needs no descrip-
tion. It is economically sound, and
eminently practical advertising.

The spirit of the endeavor is more
important.

That is the spirit of originality. It
is the spirit of the pioneer, the doer,
the maker of precedent.

Picture
Parade
Success

Summer is circus time.

People expect parades.

They do not expect theatre parades.

Citizens of Kansas City, Mo., were
naturally surprised, therefore, to dis-
cover that a "circus" parade which re-
cently made its way through Kansas
City streets was not what it seemed
to be.

Investigation disclosed that the
parade was produced by the manage-
ment of the Victory theatre, and that
the event which it advertised was the
opening day of "Miracles of the Jun-
gle," the Federated Film Exchanges
of America serial.

An illustration presented herewith
shows the front of the Victory theatre
as decorated for the opening of the
serial. In addition to the cutouts
shown a cage of mountain lions was
placed in the lobby.

The effect of the complete cam-
paign was the establishment of circus
atmosphere about the theatre.

Consider the title of the serial, the
season of the year, the advisability of
opening a serial to the largest possi-
ble attendance, and the wisdom of the
management in proceeding as outlined
is apparent.

The benefit of that opening should
be a lasting one.

Delivers
Heralds
In Armor

A society girl of Salt Lake City,
Utah, donned a suit of armor and de-
livered invitations to a special presen-
tation of Paramount's "Deception" to
the governor of the state, the mayor
of the city and the president of the
state university. Her unique experi-
ence was so pleasing to her that she
volunteered to distribute heralds ad-
vertising the picture in street cars
through an entire day.

Work was begun when several
thousand post cards were mailed
from New York to citizens of Salt
Lake City. The cards were appar-
ently from "Mabel," who stated that
she was lonesome for the addressees
and included the information that
she had just seen "Deception" at a
New York theatre.

Newspaper advertisements subse-
quently used were fashioned in such
manner as to1 make the connection
obvious

!ulv 30. 1921

EXHIBITORS HERALD

Appeal to Civic Interest
Betters Theatre Standing

How do you stand in your com-
munity ?

What does the public think of your
theatre ?

Is it a "movie," a playhouse, or an
institution?

If you don't know which, you can
tell by examining your box office
records for a representative period.

If the total attendance figures alter-
nate sharply between high and low,
your theatre is popularly regarded as
a "movie," a place to go if there is
nothing else to do.

If the fluctuations correspond with
the exhibitions of features starring
favorite players or especially adver-
tised, you have a playhouse.

If the box office records over the
period show little fluctuation, if the
average is evenly maintained over in-
dividual weeks and the period as a
whole, you have an institution.

There are not many of these.

The advantages of the institution
over the other two types of theatres
are too obvious to require detailed
enumeration. Everybody wants that
kind of a theatre. Not everybody
knows how to make it. It must be
made. It can be obtained in no other
way.

An appeal to civic interest is the
most effective instrument for use in
this connection. There are many ways
of making such an appeal.

The exploitation given "Dream
Street" D. W. Griffith's United
Artists production, in many cities,
amounts to an appeal to civic interest.
The details of that exploitation are
quite generally known. Accompany-
ing illustrations are from the Winter
Garden theatre, Seattle, Wash., the
fifth city to be given the now standard-
ized "Dream Street" exploitation.

The city council of Seattle passed
an ordinance renaming Third Avenue
between Pike and Vine Streets
"Dream Street" for the period of the
engagement. Merchants on that street
entered into the spirit of the work
and the newspapers gave excellent co-
operation and much publicity.

The result was as it has been in
other instances.

Civic interest was drawn to the the-
atre, to the picture, to the whole sec-
tion of the city represented.

The theatre dominated, for the
period of the run at least, civic
thought in Seattle. Much of that
prestige gained will be retained after

the picture has become only a memory.

It is by work of this kind that the
theatre is made an institution. It is
graphically demonstrated to be an in-
stitution of great importance. That
impression remains.

By use of such methods at any and
every opportunity any exhibitor can

change his "movie" or his "playhouse"
into an institution in a comparatively
brief time.

The task requires thought and
effort.

The result is worth it.

Why not make every American the-
atre a civic institution ?

EXHIBITORS HERALD

July 30, 1921

Copy Remington
Painting Style
In Omaha Front

Considered on its artistic merits the front of the
Rialto theatre, Omaha, Neb., during the run of Marshall
Neilan's First National attraction, "Bob Hampton of
Placer," ranks high among contemporary lobby en-
deavors. The illustrations presented herewith give an
excellent idea of the appearance created.

Julius K. Johnson, manager of the Rialto, commis-
sioned Gordon Bennett, theatre staff artist, to decorate
the panels in the front of the theatre in his best style.
The popular Remington paintings were followed in the
work and the architectural advantages of the theatre
were conducive to excellent results.

A. band of Blackfeet Indians were in the city to aid
the exploitation of the picture and went through the
now standardized sequence of activities. Newspaper
offices were visited, as were the more important indus-
trial institutions, all with the usual result as measurable
in newspaper publicity obtained.

The Indians also appeared in presentation of the
feature at each performance.

Rialto girl ushers were dressed in Indian costumes,
their appearance harmonizing effectively with the char-
acter of the front display made and picture itself.

Detroit Follows
Mystery Man to
LaSalle Gardens

Pedestrians of Detroit, Mich., watched with pardon-
able interest the mysterious operations of a strange
figure which recently appeared upon the streets of that
city.

The stranger, attired in linen duster, straw hat and
mask, appeared without announcement and first at-
tracted attention by marking every second square in
cement sidewalks with a large figure "2."

Idlers, and many who were not idle but inordi-
nately curious, followed him as he made his way with
such speed as was compatible with his enterprise.

Those who followed came in time to a window
blanked over except for a tiny peephole. The illustra-
tion above shows the window.

The mysterious figure gazed with intense interest

through the hole.

Those who followed also looked into the window.

They saw an announcement of the LaSalle Gardens
Theatre, setting forth the information that "The Witch-
ing I lour," a Paramount production, was in exhibition.
This announcement explained the mystery of the figure
painted on the sidewalk, 2 o'clock being the witching
hour in the picture.

July 30, 1921

EXHIBITORS HERALD

"Too Much Speed" Proves
New "What's Your Hurry"

"Too Much Speed," Paramount production featuring
Wallace Reid, gives promise of surpassing "What's Your
Hurry?" by the same company, with the same star and
similar in nature, as an exploitation picture. Accompany-
ing illustrations show phases of the campaign conducted
in its behalf by Eli M. Orowitz, Paramount exploitation
man, during its run at the Allen theatre, Philadelphia,
Pennsylvania.

The Keystone Automobile Club sponsored a "Too
Much Speed" campaign which won editorial endorsement
and voluminous publicity through use of the picture title
in newspaper headlines. Speed officers carried flags
with the title printed upon them ; the one-sheet design used
for the picture was reproduced upon stickers for wind-
shields and for mounting upon traffic semaphores, and
similar uses of this design were improvised from time

to time.

An automobile was purposely wrecked and towed
through the streets of the city properly bannered.

The Mack Truck Company, which figured importantly
in "What's Your Hurry?" exploitation throughout the
country, entered into the work and the usual float tactics
were used.

The campaign extended over a month, the picture
engagement coming during the last week of that period.

The remarkable exploitation record of the earlier
Reid racing picture has been held by many to be the great-
est established by any individual production. Its treat-
ment in practically every large city was uniformly thor-
ough.

"Too Much Speed," a production of marked similar-
ity, should build upon the precedent then established an
even more gratifying record.

BITORS HERALD

July 30, 1921

FLOATS of various types have become properly popular
with advertising men in recent weeks. Every attempt
to interest potential patrons by taking advertising to them
that has been made has resulted favorably. The float is
excellent warm-weather advertising. Across the top of
this and the opposite page have been arranged illustrations
showing the type of work being done. The above illus-
tration shows the street car used by the Grand theatre.
Grand Falls, Mont., when Paramount's "Deception" was
in exhibition. A. Mike Vogel, Paramount exploitation rep-
resentative, was responsible for the enterprise, which was
augmented by many window displays and a considerable
amount of standardized advertising.

F\( SIMILES i)f buildings in Cedar Rapids, la., were
made for the marquise of the Strand theatre when
Paramount's "Paying the Piper" was advertised with Un-
remarkable front shown in the above illustration. The
\i< v, was the same from both sides of the theatre and the
title of the picture was shown in alternating colored lights.
Arthur Weld, manager, and Max Doolittle, Paramount rep-
resentative, eooperaled in the work of constructing the
front.

THE title of Thomas Meighan's Paramount production,
"The Easy Road," is admirably suited to float exploita-
tion purposes. The simple manner in which this work was
conducted during the showing of the picture at the Colonial
theatre, Seattle, Wash., is shown in the photograph repro-
duced above.

THE above illustration indicates the volume of business
tone by the Star theatre, Portland, Ore., during a sec-
ond run engagement of "The Kid." Charlie Chaplin's First
National feature.

FR( )\'T of the Astor theatre. New York, as maintained
during the run of the Metro production, "The hour
Horsemen of the Apocalypse."

Tulv 30. 1921

EXHIBITORS HERALD

FRANK LACEY, Majestic theatre. Portland, Ore.,

whose excellent lobby display for Goldwyn's "Wet

Gold" was reproduced recently, used a 24-sheeted street
car for further exploitation of that production.

TOO MUCH SPEED." Paramount production, was
exploited by means of a truck tie-up during its run
at Richmond. Va., as shown in the above illustration.

COLORED lights added to the effectiveness of the
florist's window arranged by Rick Ricketson, Para-
mount exploitation representative, and George Carpenter,
manager of the Empress theatre. Salt Lake City, Utah,
when "Sacred and Profane Love" was in engagement.

GREAT is the power of pictures. Those reproduced
above and below show two phases of E. L. Flyman's
prologue for "The Woman God Changed," Cosmopolitan-
Paramount production, at the Mark Strand theatre. Brook-
lyn, X. Y. Presentation exhibitors require no information
other than that conveyed by the illustrations for the pro-
duction of a similar and altogether suitable prologue for
the feature.

ABURRUS, manager of the Lyric theatre, Crete, Neb..
• effected a co-operative endeavor with merchants of
that city which resulted in patronage on the scale shown
in the above illustration for two shows each night for a
week and two matinees. The population of Crete is 2.400.
Hot weather and one rainy night was experienced. Read
Mr. Burrus' "Money-Making Idea' on page 38 of this
issue for details.

EXHIBITORS HERALD

July 30, 1921

DIGESTo/TlCTURES of fAeWEEK

IS the coming season to witness the passing of
"hokum" in pictures? Is the "commercial" motion
picture we have known for the past five or six
years, with its obvious plot and artificiality, to be con-
signed to limbo?

Will M. Ritchey, production manager of the Rockett
Film Corporation, Los Angeles, says "there will be a
few made this year and there are several on the shelves
of the various studios yet to be released, but they will
have but brief vogue and their fade-out will be rapid."

Mr. Ritchey is of the opinion that the creative
epoch of cinema evolution has dawned and there will
never be a return of the old hokum of the obvious and
the artificial. ' "That we are to have pictures that both
educate and entertain — that are built with a purpose.

Let us hope that Mr. Ritchey speaks truly. He
adds further :

"That parrot cry, 'Give the people what they want,'
is born of a fallacy. We are going to give the people
what they should have, and they will quickly respond
by liking it and thus be lifted to higher ideals.

"The motion picture is an educational quite as much
as an entertainment medium and one of its functions is
therefore to create a demand for better things.

"Educating the picture-going public. to like better
pictures is a selling proposition pure and simple. Show
them the better line of goods and they will buy for the
American people like the best the market affords in
any line, but before you can make them buy a better
thing, you've got to create it.

"You have often heard producers say: 'We're not
going to spend money educating the public,' but after
ten years of experience in all departments of motion
picture production I am convinced that the future great-
ness of the cinema lies in its educational function and
an avalanche of gold awaits those producers who will
pioneer in giving the public the kind of pictures they
should have in order that they may learn to like them.

"The moving picture must do its part by building
pictures from stories that tell the tale of human life,
and human nature, the highest type of which may be
found in the Bible — like the stories of Joseph and David
and scores of others. And in the great classics of litera-
ture."

Hurrah, for the season of 1921-22! We shall see
what we shall see.

"LURING LIPS" (Universal) presents Edith

Roberts in a well-produced story of a young wife's de-
votion and her successful efforts to clear her husband's
name. King Baggot directed and Miss Roberts is given
excellent support by Darrell Foss, William Welch,
Carleton King and Ramsey Wallace. •

"THE MYSTERY ROAD" (Paramount) another
English-produced feature starring David Powell. It is
a mildly interesting story of the love affairs of a young
Englishman, adapted from E. Phillips Oppenheim's
novel of the same name. Lacking in big moments.

"MAKING THE GRADE" (First National) di-
rected by Fred J. Butler and starring David Butler, is
an adapted Saturday Evening Post story "Sophie Sem-
enoff." Star acts with considerable assurance, but the
story is an odd mixture of comedy and drama, with
Siberia and its atrocities playing a big part. Story,
direction and playing below the average.

"WHERE MEN ARE MEN" (Vitagraph) is a
first-rate story of the West, presented in the correct
atmosphere with plenty of suspense and effective
climaxes. William Duncan directed and also stars in
this five-part feature. Edith Johnson and a capable
cast appear in support.

"LIVE WIRES" (Fox) is a mediocre, mechanical
story of small town life with Johnnie Walker and Edna
Murphy, new Fox stars, in the leading roles. Both
players show possibilities, but this is a poor vehicle
for their initial appearance. With stronger stories they
should prove popular.

"THE INNER CHAMBER" (Vitagraph) is an
adaptation of Charles Caldwell Dobie's novel "The
Blood Red Dawn." It makes a splendid vehicle for
Alice Joyce, and director Edward Jose has surrounded
her with a particularly strong cast. It is the story of
a poor girl's struggle to make a living and should appeal
to most audiences.

"A HEART TO LET" (Realart) starring Justine
[ohnstone is a rather conventional tale of the South,
with the former "Follies" beauty impersonating an aged
aunt to deceive a young man boarder. The story lacks
dramatic action. Harrison Ford appears in support.

WILLIAM DUNCAN IN

WHERE MEN

ARE MEN

(VITAGRAPH)

First-rate story of the West, with
realistic and appropriate settings,
plenty of action, effective sus-
pense and a smashing climax.
Gives star fine opportunity to dis-
play his abilities as director and
actor. Should satisfy any audi-
ence.

"Where Men Are Men" is one of the
best Western stories the reviewer has
seen in many a day. It is a straight-
forward, honest-to-goodness drama,
played in a forceful, convincing manner,
with every player in it in character and
doing his level best. The men are
dressed as rough Westerners dress, and
the atmosphere of the entire piece is cor-
rect in every detail.

Director Duncan has surrounded him-
self with a good cast, including Edith
Johnson, as "the Princess"; George
Kunkle, as the Sheriff; Gertrude Astor,
George Stanley and others. The photog-
raphy is unusually good.

The story centers around Vic Foster,
the role played by Duncan, known as a
"bad man" and quick on the trigger. He
finds his partner murdered and he de-
termines to track the criminal down. At
Sliding Rock his claim papers and
money are stolen by "Dutch" Monahan.
who runs the dance hall, and the Sheriff
is told by "Dutch" that Vic murdered
his own partner. He befriends a singer
known as "the Princess," and flees to
the mountains. A friend offers him $30,-
000 for his mine and he sells. He ac-
cepts an invitation to go to San Fran-
cisco to visit his friend's daughter. The
Sheriff traces him there, however, and he
leaves hurriedly for his old claim. Here
he comes upon Monahan and his men
who have jumped his claim. "The Prin-
cess" learns from a letter which Vic
hands her to mail that her father was
Vic's partner. She gives the letter to
the Sheriff, which clears Vic's name and
discloses evidence which incriminates
Monahan. A terrific hand-to-hand en-
counter occurs between Vic and Mona-
han, after which the Sheriff leads the
saloonkeeper off to prison.

The love story is well handled and the
subtitles are especially pleasing; they are
brief and straight to the point, without
an unnecessary word being used.

LOVE'S OUTCAST

(ASSOCIATED PRODUCERS)

With the many divorce scandals oc-
cupying front page space in the news-
papers, "Love's Outcast" will be found
to be quite timely. It is Ben Turpin's
initial starring vehicle, and while not as
full of funny situations as some of the
former Sennett comedies, it nevertheless

contains subtitles that are laugh provok-
ing and the picture should please.

Ben is cast as Franklyn Fairchilds, a
"ladies' man" who is being sued by his
wife for divorce. The trial is in progress
and the cross-eyed Romeo, as usuai, is
getting the worst of it from everv wit-
ness. However, one fair witness favors
the gay Lothario, and immediately the
wife's jealousy is aroused, she takes him
home with her and drops the case.

EDITH ROBERTS IN

LURING LIPS

(UNIVERSAL)

A well-produced story of wife's suc-
cessful effort to clear her hus-
band's reputation and fasten a
crime on the man responsible.
Suspense well sustained. One of
the best pictures the star has ap-
peared in. Supporting cast
capable.

Sustaining interest to a surprise ending,
"Luring Lips" is one of. the best pic-
tures Edith Roberts has appeared in. It
was directed by King Baggot and re-
flects credit upon his ability.

While Miss Roberts is a convincing
heroine, much of the credit for the effec-
tiveness of the picture goes to the prin-
cipals in her supporting cast, Darrell
Foss, William Welch, Carleton King and
Ramsey Wallace. All four are well cast
and each gives a convincing performance.

The production lends itself readily to
numerous forms of exploitation. A great
deal of the action takes place in a bunga-
low built in the suburbs by the young
married couple around which the story
centers. This in itself suggests prologue
possibilities and a number of tie-ups in
advertising and exploiting.

Miss Roberts is cast as Adele Martin,
whose husband, Dave, a bank clerk, is
suspected of stealing $50,000 and is sen-
tenced to the penitentiary. While he is
serving time, Frederick Vincent, cashier
of the bank, woos Mrs. Martin and gets
her consent to elope to South America
on the day Martin completes his sentence.

A scene from William Duncan's latest Vitagraph picture, "Where Men Are Men,"
with Edith Johnson co-starring.

EXHIBITORS HERALD

July 30, 1921

Vincent and Mrs. Martin race to the pier,
followed by Martin in one taxi and James
Tierney ,a detective, in another. At the
boat, Mrs. Martin draws a revolver and
turns Vincent over to the police. The
missing $50,000 is found in his grip. Mar-
tin grasps the situation and a happy re-
union between husband and wife fol-
lows.

JUSTINE JOHNSTONE IN

A HEART TO LET

(REALART)
Former "Follies" star in a conven-
tional romance of the South.
Adapted novel lacks dramatic
incident and is only mildly amus-
ing. Directed by Edward Dillon
from scenario by Clara Beranger.
There is no great amount of appeal
or substance to this story. It was
adapted from Harriet Loomis Smith's
novel "Agatha's Aunt" and the play by
Sidney Toler, and is the oft-told tale of
an aristocratic Southern family that ad-
vertises for "paying guests" to enable
them to keep up a large mansion.

A slight original twist is given the plot
by having the young ladv of the house
pose as an elderly lady. Miss Johnstone
plays this role effectively. It is not a
part, however, that calls for any great
amount of acting. Harrison Ford ap-
pears opposite her, as Burton Forbes,
a young business man who has lost his
eyesight. He answers the advertisement
and is soon ensconced as the "star"
boarder, with "Aunt Agatha" waiting on
him. He imagines she is the same old
lady he knew in his childhood days. A
dramatic incident is supplied near the end
where the young man wanders too near
the edge of a steep cliff and is saved
from falling over by Agatha. This was
well staged.

Others in the cast are Marcia Harris,
as a spinster bent on matrimony; Thomas
Carr, as Howard, Agatha's mischievous
brother; Elizabeth Garrison, as Mrs.
Studley; Winifred Bryson, as her daugh-
ter, Julia, in lover with Forbes; Claude
Cooper as Doolittle, and James Harri-
son as Warren. The interiors are poorly
lighted but excellent photography marks
the exteriors.

Agatha Kent inherits a mansion in the
South from her Aunt Agatha, but >he
has no money to keep it up. Finally
she decided to take a few boarders. Fsur-
ton Forbes answers the adverts _'ment.
he having lost his sight, and r.ceds r\
quiet place to rest. Forbes believes that
Agatha is an old acquaintance of the
family and treats her with great defer-
ence, believing her quite old. Agatha to
carry out the deception, dons her Aunt's
old silk dresses and walks with a cane.
She also does the cooking and is made
love to by one of Forbes' chums. His
fiancee comes to visit him and she dis-
covers the young and beautiful Agatha at
his side. His eyes respond to treatment
and though playing he is still blind, he
discovers the deception, welcomes the
break wi'h his snobbish sweetheart, and
finds complete happiness with Agatha.

BUSTER KEATON IN

THE GOAT

(METRO)

The sober Mr. Keaton gets a laugh
right off the reel in "The Goat," where he
linos up with a hungry lot of tramps be-
fore a bread window, and. because he is
Standing behind a couple of clothing store
dummies, he never reaches the window

and goes away hungry. It is one comical
situation after another until the whirl-
wind finish. Mr. Keaton has good sup-
port and "The Goat" measures up to his
former comedies in the number of laughs
to the square foot. The incident where
he peeks in the window of a jail and is
photographed as an arch criminal while
the terrible "Dea.d Gun Dan" is dodging
the camera is especially funny, as are the
situations which follow.

DAVID POWELL IX

THE MYSTERY ROAD

(PARAMOUNT)

Adapted E. Phillips Oppenheim
story, directed by David Powell,
with entire Eglish cast, is mildly
interesting tale of an English-
man's love affairs. Story will
not impress, nor acting add to
renown of anyone concerned.

A well-known director recently said:
"If a picture is a success the director
steps forward and takes all the credit,
hut if it falls flat, the assistant director
has to take the blame." Well, here is
one for the assistant director.

The Oppenheim novel may have con-
tained enough strong situations to hold
one's interest, but as screen material it
doesn't measure up to the average. Per-
haps this is the fault of no one individual,
so we are inclined to blame the author,
for certainly if the story contained pos-
sibilities it would have received good
treatment at the hands of Mary O'Con-
nor and Margaret Turnbull, who adapted
it, but it lacks enough big moments to
keep the attention centered on the play-
ers until the final footage is unreeled.

There are numerous pretty scenes in
France, the Rhone Valley presenting a
picturesque background for some action.
However, it is padded considerably and
none of the characters win one's sym-
pathy. The acting for the most part is
rather stilted.

The story is of Sir Gerald Dombey,
who follows every turn of the road on
pleasure bent. He has three affairs of
the heart in as many weeks. Leaving
Vera Lee at home by the sea, he travels
to Nice, where he courts Lady Susan
Carlcston. En route he has befriended a
litle French girl and establishes her in a
fashionable hotel in Nice, dressing her in
expensive gowns. At a large cafe he
again meets Vera, who introduces her
dinner partner as her brother, Luigi.
Gerald goes to call on Vera and finds
Luigi is conducting a gambling resort. He
plays and loses heavily. Returning to
Lady Carleston's he finds his friend Sir
Christopher West has usurped his place
in the affections of Lady Susan. He is
about to commit suicide when the little
French girl comes to him and he finds
happiness in her embraces and love.

The cast consists of Mr. Powell, Mary
Glynne, Ruby Miller, Arthur Cullen, Par-
doc Woodman. M. Louis Gilbert, Percy
Standing, Nadja Ostrovska and Ralph
Forster. Miss Glynne has the role of
Lady Susan, Ruby Miller is Vera Lee. Par-
doe Woodman is Sir Christopher and Naja
Ostrovska plays the part of the French
girl, Myrtile. A ballet number in the big
cafe scene is one of the outstanding fea-
tures of the picture. Phyllis Bedells is
assisted by M Espinesa and the Tiller
troupe "t tin- London Palace appear in
these scenes, which are very well staged.

DAVID BUTLER IN

MAKING THE GRADE

(FIRST NATIONAL)

An amateurish attempt at comedy-
drama ; direction is mediocre ;
plot material poor; star acts with
considerable assurance and will
probably please some. Ordinary
program feature.

Billed as an adaptation of Wallace Ir-
win's Saturday Evening Post story "So-
phie Semenoff" this Fred J. Butler pro-
duction shows evidence of tampering
with the original story. The principal
role in the screen version is given to
David Butler who, as an American sol-
dier on duty in Siberia, marries the little
Russian school mistress, Sophie Semen-
off, the part played by Helen Ferguson.

The star is given every opportunity to
occupy the centre of the stage and he
does it most of the time. There are re-
peated attempts at comedy, and many of
the subtitles are written in this vein,
but there are many revolting scenes of
Russian outrages making a queer admix-
ture to say the least. With the proper
material David Butler doubtless would
present a pleasing figure upon the screen,
but his present vehicle doesn't give him
much opportunity to register what he can
do. The supporting company, aside from
Miss Ferguson, is ordinary.

Ned Hampton, a wealthy youth, with
many bad habits, is induced to join the
army, and under the captaincy of a friend
of the family, he goes to Siberia. He
finds time to make love to Sophie Semen-
off, a Russian school teacher while there,
and when she is about to be executed be-
cause she does not obey a Russian man-
date ordering all women to marry, Ned
steps in and marries her himself. Upon
his return to America with his bride, his
mother snubs Sophie, Ned leaves home
and gets a job in a warehouse. Then it
is learned that she is of royal blood and
has with her the family jewels to prove it.
All is forgiven. The happy ending.

[OHNNIE WALKER AND EDNA
MURPHY IN

LIVE WIRES

(FOX)

Conventional story, with many
forced and impossible situations.
Moves slowly at first in attempt
to get over mother-love theme.
Good football stuff. Directed by
Edward Sedgwick and Charles
Emerson Cook. Story written by
Sedgwick.

A stronger story than "Live Wires"
should have been selected to introduce
this youthful co-starring team. The first
part drags until it becomes boresome,
while one is led to believe that a few
stunts left over from Walker's last serial
were injected in the latter part to give
it the necessary punch. The incident of
Bob jumping from the top of a passenger
train to an airplane in order to reach the
football field in time to save the game
was too far-fetched for belief.

However, with the proper stories there
is no reason why this attractive screen
duo should not meet with success. They
have personality and good looks and cer-
tainly know how to act. "Live Wires"
doesn'1 «ive them a chance.

Bob Harding, so the story goes, gives
up his college career when his father is

July 30. 1921

EXHIBITORS HERALD

killed and he goes home to the farm. A
broker who has bet heavily on a football
game in which Bob is to play, gets an op-
tion from Mrs. Harding upon the farm,
thinking he can get Bob to ' throw" the
game. Bob refuses and a gang of thugs
kidnap Bob and hide him in an isolated
barn. He climbs to the roof, sends a
message to his sweetheart over a tapped
wire, and she and the police come to his
rescue. He takes the wrong train, how-
ever, and she hires an airplane to pick
him up. He reaches the football field in
time to step in and win the game for
"Central." His sweetheart's father, a
tramp, secures the option from the
brokers' pocket and restores it to Mrs.
Harding and there is happiness in store
for all when the railroad company buys
the farm.

ALICE JOYCE IN

THE INNER CHAMBER

(VITAGRAPH)

Interesting story invested with in-
tense dramatic scenes and the
ever charming Miss Joyce. Pro-
duced on an elaborate scale, this
adapted novel makes fine screen
entertainment. Directed by Ed-
ward Jose.

"The Blood Red Dawn." the novel by
Charles Caldwell Dobie. from which this
Vitagraph production was adapted by C.
Graham Baker, and so ably directed by
Edward Jose, is drama of the best type.
The story is well told, the continuity un-
usually good, and the picture grips from
the first few feet to the end.

Alice Joyce has the role of Claire Ro'j-
son. a poor girl employed as a stenog-
rapher by Sawyer Flint, who attempts
to become unduly familiar with her. It
is a role that furnishes her many oppor-
tunities to display her histrionic ability
and she gives an excellent performance.
John Webb Dillon, in the role of Flint,
her cowardly employer, gives a good
character study also, as does Pedro de
Cordoba, in the role of Dr. Danilo. An-
other role that was very well played and
one that lifts the whole piece out of the
ordinary was that of Nellie, as played by
Josephine Whittell. Miss Whittell con-
tributed a clever character study as the
firey stenographer who knew how to
fight back. Jane Jennings, Holmes E.
Herbert, Grace Barton, Ida Waterman
and Mrs. De Wolf Hopper complete the
excellent cast. The acting is splendid,
throughout the story holds the attention,
it is smooth running and the photog-
raphy is of a high standard. •

Claire Robson becomes secretary to
her employer Sawyer Flint. Flint tele-
phones to her to come to his country
home to take dictation, where he attempts
to force his wine upon her. She is saved
by the timely arrival of Edward Well-
man, a young man of her acquaintance
to whom she has 'phoned for assistance.
Upon her return home she finds her
mother ill. Dr. Danilo. a specialist is
called in, and in a short time has effected
a cure. In the meantime she learns that
Wellman is a married man. and also has
been contributing toward her support.
The doctor proposes and she accepts
him. Following the wedding, he, in a
jealous rage, bursts into her boudoir and
fires point blank at her image re-
flected in a long mirror. He then turns
the revolver upon himself and inflicts
a mortal wound. Later she learns the
truth about Wellman. and they are hap-
pily reunited.

Fox Adds Two Films
To Its Special Group

Company Reports Interest
in Plan for Publishing
Several Features

Two pictures have been added to the
group of specials which Fox Film Cor-
poration will publish direct to exhibitors.
The titles of these are "A Virgin Para-
dise" and "Thunderclap."

Exhibitors Herald last week published
the titles of the other features of the
group. They are "Over the Hill," "A
Connecticut Yankee in King Arthur's
Court," "Shame," "Perjury." "Footfalls"
and Zane Grey's "The Last Trail."

Fox reports that since announcing the
plan for publishing these specials the di-
rect telegraph wires running into the

0 M Pat)

home office at the Fox studio in West
55th street, Xew York, have been so
overburdened with congratulatory mes-
sages and inquiries that a relief operator
has been pressed into service.

"Over the Hill" will be published early
in September to theatres "in a position
to give the picture an adequate run."
Ralph Proctor, in charge of the special
feature department, announces that these
pictures will not be sold in a group, but
will be marketed individual!}-.

Nilsson Returning Soon

\\ ord has been received in America
that Anna Q. Nilsson. who is visiting
her parents in Sweden, will return to
this country shortly to resume her film
activities. It is understood that Miss
Xilsson has had several offers from
Swedish firms to appear in pictures for
them, but thus far she has declined.

U. M . ROSSASY'S
THEATRICAL ENTERPRISES

M v > • K THEATRE l^—- OitV 1

MM 4AHAKA AVBSflfB. » OUBIIAVBM, I. I 40X19 £0th, 19«1»

WOOIIH A Vfl |_ I

Titagrapb, Inc.,
16C3 Li-oadv;ay,
5ou Yov": City.

Gent ler.ca : -

It may interest you to know that in spite of the
hoi weather depression prevailing in the moving picture bus-
iness, we decided to try a production on its merits only and
selected the VIIAGBAPH special production "THE HEAHT 0?
MARYLAND".

Wo ran thiu picture at the llanor Vheatre, V/oodhaven,
B. Y . on Thursday and Friday, June 25rd and 24th, two of the
hottest days of the season, and did a capacity business at
both matinee and evening performances, and actually had to
turn hundreds of people away.

In putting this production over, we received the
co-operation and assistance of the Publicity Department of
VIIAGBAPH, IHC.V

The price of ezploita' ion coet us no more than
$£5.00; full descriptive particulars of the exploitation
can he found in a 13. the I-c.ic 7'rpers.

le can highly recommend this production to all
Exhibitors as a great "hot weather" stimulant for business.
To obtain the best results, we wculr1 also recommend thet
Exhibitors booking this, rrcduction c"~sil themselves of the
9Xploitetion poes ihiliticc provided rrith this photoplay.

'He cannot refrain free expressing our apprecia-
tion of the splendid service rendered ue by your concern,
and we take great pleasure in ree omiaending the same to all
Exhibitors who are desirous cf exploiting your production.

Very truly yours,

B. M. tOSSASY'S THEATRICAL ENT. .

General Manager;

(Advertisement )

EXHIBITORS HERALD

July 30, 1921

LOUISE LORRAINE
Appearing in support of Elmo Lincoln in ''The
Adventurers of Tarzan," the Serial Sales Cor-
poration's new serial.

Display Daring in

New Tarzan Serial

Actress Refuses to Permit
the Use of Double
Exposures

Among the most daring of actors ap-
pearing in serial pictures is Louise Lor-
raine, according to Adventures of Tarzan
Serial Sales Corporation, which will
market "Adventures of Tarzan," the new
chapter play starring Elmo Lincoln.

Officials of the company state that in
making many of the scenes in the first
episode the actress worked fearlessly
with Numa, the lion, Tantor, the ele-
phant, and Regent, the leopard. Despite
the danger, they say, Miss Lorraine
would not permit the use of double ex-
posures.

This new Tarzan serial is being pro-
duced by Great Western Producing
Company under the direction of Robert
F. Hill. After completion of this picture
it is understood that Miss Lorraine will
be elevated to stardom.

Paramount Reorganizes

Distribution in Mexico

Announcement is made by E. E.
Shauer, assistant treasurer and in charge
of the foreign department of Famous
Players-Lasky Corporation, of the re-
organization of the Paramount distrib-
uting organization in Mexico. The new
organization is known as Famous Play-
ers-Lasky, S. A., and already has begun
distribution. John L. Day, South Ameri-
can representative of Famous Players-
Lasky, was chosen president of the new
organization and Miguel T. Gonzales,
secretary-treasurer. The latter also will
serve as managing director of the new
company.

Practically all bookings are made on a
percentage basis, all advertising being
done by the distributor. If one is able
to obtain a Sunday premiere for a good
picture he is certain of success. Where
one print is used, and at the present time
Mexico is a one-print territory, as many
as five or six houses run a picture on the
first day's release.

Universal Has Nine Productions

On September-October Schedule

R. H. Cochrane Issues Statement in Connection
With Announcement of Pictures on
Early Fall Program

Universal Film Manufacturing Com-
pany announces nine pictures on its Sep-
tember and October publication sched-
ule.

Simultaneous with this announcement
comes a statement from Vice-President
R. H. Cochrane which analyzes the so-
called "fall promises" of the various pro-
ducing companies.

Six stars appear in the special attrac-
tions for September and October. They
are: Frank Mayo, Gladys Walton, Hoot
Gibson, Marie Prevost, Miss du Pont
and Herbert Rawlinson. The following
pictures are included in the publication
schedule beginning on September 4:

"The Shark Master," with Frank Mayo.
"High Heels," a Gladys Walton picture.
"Action," Hoot Gibson's first feature length
film.

"Touch Me Not," introducing Marie Prevost
as a Universal star.

"The Rage of Paris," with Miss du Pont.

"The Reverend Meddler," another Frank Mayo
picture.

"The Ark Angel," Gladys Walton's second.
"The Sheriff of Cinnebar," with Hoot Gibson.
"The Black Bag," a Herbert Rawlinson vehi-
cle.

In his statement Mr. Cochrane seeks
to compare "this year's fall plans and
promises with those of last year."
Exhibitors Are Dubious

"The numbers of letters that have been
sent to Mr. Laemmle recently by ex-
hibitors complaining of the hollowness
of the promises of many companies,
judged by the way the promises have
been kept, have made a deep impres-
sion on me," says Mr. Cochrane. "Many
of these letters show fear that there
will not be sufficient product next year
for them to book.

"This is a legitimate deduction from
many fall statements. If this is so, Mr.
Laemmle faces the prospect which he
has successfully faced before in his fif-
teen years of struggle for the inde-

Eileen Percy in a scene from her latest Fox picture "Maid of the West" a story by

W. E. Spencer.

pendent exhibitor and the independent
producer. Universal is planning 362 pic-
tures for next year."

Reverting to Normal

Mr. Cochrane continues with the dec-
laration that there has been a reckless
orgy of avaricious extravagance; that
real values have been distorted, but that
things are returning to "normalcy and
recognition of merit." He states that
the public no longer is going to spend
money for crippled entertainment.

"The methods employed by many
companies," he continues, "called for
policies that were like crowding abnor-
mal steam pressure into a delicate en-
gine and the pressure has been so great
that the cylinders have warped under
the strain.

"Read the announcements and inter-
pret them into plain, unvarnished facts;
analyze their statements according to
common business rules and you'll ' find
that they summarize curtailment of qual-
ity, lessening of production and practi-
cal admission of inflated values.

Retract Their Statements

"Certain products, exploited under
trade mark names are retracting their
advertised points and are being stripped
of the very elements that the trade mark
stood for.

"You cannot successfully do business
with the public by telling them one day
that the big star is the only thing worth
their patronage, and the next day telling
them that the famous author is the all
important factor, and then switch to the
statement that the director is the big
thing. A trade mark that tries to cover
advertised points, as variable as a
weather vane soon loses value and the
public once disillusioned is disillusioned
for all time."

July 30, 1921

EXHIBITORS HERALD

Elaborate Publicity

for "School Days"

Screen Version of Edwards
Stage Play Nearing
Completion

Harry Rapf, who is producing "School
Days" for Warner Brothers, announces
an unusual exploitation campaign on be-
half of this. picture which is nearing com-
pletion under the direction of William
Nigh. Wesley Barry has the stellar role.

A special exploitation representative
will handle the publicity on this picture
in all the key cities. Gus Edwards, whose
stage play formed the basis of the script
for the picture, is staging a revival of his
act as a prologue. All of his kiddies will
appear in a singing and dancing specialty.

Exploitation of "School Days" will be
under the supervision of Paul Gray.

The picture will be published early in
September. Two companies are under
consideration as the distribution medium.

Warner Brothers announce also that
"Why Girls Leave Home," starring Anna
Q. Nilsson, which Rapf produced, will
be published in early fall.

"The Idle Class" Is
Chaplin's Next for
First National Issue

(Special to Exhibitors Herald)

LOS ANGELES, July 19.— Charlie
Chaplin has chosen "The Idle Class" as
the title under which his next picture will
be published by Associated First Na-
tional. The working title, "Vanity Fair,"
is not being used owing to the distribu-
tion of other pictures of the same name.

The Chaplin offices say this new pic-
ture is a departure from anything the
comedian has done. In it the star por-
trays a dual role. In his new character,
Chaplin discards the familiar wardrobe
for which he is famous.

The story for this short length produc-
tion was written by the comedian. His
leading woman, Edna Purviance, is said
to have her biggest part in this picture.
More than 30,000 feet of film were ex-
posed and five months were required in
making the picture.

Johnny Hines Completes
First Multiple Reel Film

Johnny Hines' first feature length pro-
duction, "Burn 'em Up Barnes," has
been completed, according to Charles C.
Burr, producer and managing executive
of Affiliated Distributors, Inc., which
will publish the picture. The film is an
adaptation of a Ray Schrock story under
the direction of George A. Beranger.

In the cast are Edmund Breese,
George Fawcett, Betty Carpenter, J.
Barney Sherry, Julia Swayne Gordon,
Dorothy Leeds, Matthew Betz and
others. Ralph Spence wrote the titles
and Hal Young did the camera work.

Joins Houdini Company

Jane Jennings has been signed to play
the role of a mother in a new Houdini
production now being made under the
direction of Burton King.

Director William Nigh and Wesley Barry, the boy star, between scenes in Warner
Bros.' screen version of the Gus Edwards' stage play "Schooldays," which Mr.
Nigh adapted.

Fox Launches Second News Contest

Following Great Success of First

Sholem Buys Olympic

PARIS, ILL. — Sam Sholem announces
that he has purchased the Olympic thea-
tre at Areola. A. E. Metcalf is in charge
of the house.

The Fox News cameramen's recent
contest for a gold badge was so pro-
ductive of fine results in the opinion of
William Fox, that he has announced a
contest for the season of 1921-22.

The contest just closed was won by
Blaine Walker, a Los Angeles staff man,
for his splendid pictures of the Grand
Canyon of the Colorado river, some of
which were taken from an airplane in
an exciting journey, the camera faith-
fully recording a hazardous encounter
with an air pocket.

Offers Gold Badge

With a view to further encouraging
the Fox News men in all parts of the
world, President Fox will award for the
coming season the following prizes to
cameramen:

A gold badge is to be awarded as
grand prize for the season, from June
15, 1921, to May 1, 1922. Instead of
being presented for some particular news
picture, the badge will be contested for
upon a point basis — determined on the
three bonus plan now governing Fox
cameramen. On this plan a $5 bonus
is given weekly for the best thrill pic-
ture of the week, and similar bonuses
for the picture showing the most enter-
prise and the picture displaying the finest
photography.

Win on Point System

Three points will be credited to the
winners of the thrill bonuses, and two
points for each of the others. For the
best thrill record of the season, a hand-
some gold trophy in the form of a sta-
tuette of appropriate design will be
awarded. For the best animal picture —
tame or wild — a bronze tablet appropri-
ately inscribed will be given; and for
the best baby picture, a silver cup.

The only condition governing the con-
test for the special prizes is that the pic-
ture must be originally thought out by

the cameraman himself — must not be an
assignment or the suggestion of the news
editor. Like prizes will be awarded in
case of a tie.

Additions for Increasing
Production Are Finished,
Says Realart Executive

Returning from an extended tour of
Realart branch offices, Dario L. Faralla,
assistant treasurer of the company, spoke
of the completion of the increased pro-
duction facilities at the company's West
Coast studios.

"The third stage and the new dressing
rooms have been completed," said Mr.
Faralla, "and still further improvements
are expected to start shortly. The plant
as it now stands is adequate for present
needs, but owing to the steady increase
in the demand for Realart pictures, we
are going right ahead planning for the
needs of the future."

Mr. Faralla inspected several special
aids for increased efficiency which were
recently installed by Studio Manager
Frank E. Garbutt. These include a pre-
cision machine shop for the quick repair
of camera and other intricate equipment,
a new portable power wagon, and an ice-
making plant to insure an even tempera-
ture for the various laboratory processes.

Gibson, Artist, Appears

In Pathe Review Series

Charles Dana Gibson, whose paintings
of the American girl have made him in-
ternationally known, makes his screen
"debut" in Pathe Review No. 114, which
will be published on July 31. The Review
is presenting a series under the title "The
Masters of American Art." The first of
the series gives views of Mr. Gibson.

EXHIBITORS HERALD

July 30, 1921

Mabel Normand (left) star of Mack Sennett's "Molly O" an Associated Producers production and (right) a group of those who
participated in the big scenes, at luncheon. Ben Turpin, who was working on a new two reel comedy, "butted in" in the
background. Over 1,000 extras appear in the picture.

Sennett Completes "Molly O" for

Early Autumn Publication by A. P.

All camera work on "Molly O," the
Mack Sennett feature length comedy
which is heralded as a "greater than
'Mickey' picture," has been completed.
Mabel Normand, star of the picture, will
take a brief rest in Europe, returning
in time to take up her work orr the third
of her starring vehicles for Sennett.

"Molly 0".will be distributed by As-
sociated Producers late in August or
early in September.

Commenting on the big expenditures
for mammoth sets, salaries for the spe-
cial cast, and other items, Mr. Sennett
said:

Expects New Record

"But I am satisfied with the gamble.
It isn't so much what a picture costs
that counts. It's, what is it worth to
the public? 'Mickey' still holds the
record for receipts among all screen
comedy productions ever made. It has
lured more money to the box offices of
the picture theatres of the world than
has any other picture creation of comedy
quality.

"I am as certain as I am that two plus
two are four that 'Molly O' will beat
that record, because everything that
'Mickey' was 'Molly O' is— and more.
While Miss Normand is a more finished
artist with the loss of not one sparkle
ot her wit, vivacity and impish merri-
ment as they were first revealed in
' M ickey.' "

Mulhall in Cast

In the special cast supporting Miss
Normand arc such prominent players as
Jack Mulhall, who plays opposite the
star; Lowell Sherman, the principal
heavy; Jacqueline Logan is Molly's ri-
val; Albert Hackett has the role of Mol-
ly's brother; Ben Dccly plays the role
of a gentleman crook with Lowell Sher-
man; Eugenie Besscrcr portrays the

part of an Italian mother; Anna Hernan-
dez is Molly's mother; George Nichols
is the father, as he was in "Mickey,"
and Eddie Gribbon, an unwelcome
suitor.

F. Richard Jones directed the picture.

Take Florida Scenes

During the filming of the comedy the
company was taken to Pensacola, Fla.,
to get the blimp and airplane scenes
which give the picture a smashing cli-
max.

Another big feature in the picture is
the grand ball scene in which many ex-
tras, expert dancers and players partici-
pate. Several days were spent in com-
pleting this scene. A big fire was staged,
not for the mere sake of spectacle, ac-
cording to Mr. Sennett, but because it
was essentially a part of the story.

Author Reviews Film
as Newspaper Critic

Courtney Ryley Cooper, author,
recently was placed in an unique
positon as critic on the "Den-
ver Post'' of having to review
the screen version of his own
story.

The picture was Universal's
"Desperate Trails," which stars
Harry Carey. In his review the
author said he would have to con-
fess that the picture was great. He
said :

"Swell. Trains, 'n' holdups, 'n'
sheriffs, 'n' prisons, 'n' everything
like that in it. Taking it by and
large, it's one of the best pictures,
if not the best picture, that was
ever pictured."

Increase Advertising
For Paramount Week

Campaign Planned Calls for
Expenditure Double That
of Last Year

Jerome Beatty, supervisor of Para-
mount's advertising and publicity de-
partment, announces that an advertising
campaign twice as large as the one con-
ducted last year has been launched for
Paramount Week, September 4 to 11.

Double Expenditure

Both the expenditure of money for
advertising and accessories which are
furnished free to exhibitors participat-
ing in the week and the amount of news-
paper space will be doubled, it is said.

The first stroke of the campaign was
the sending of two-color broadsides an-
nouncing the week to exhibitors of the
country. To each broadside was attached
a return postcard bearing this message:
"Book me solid for Paramount Week."

Carry Full, Page Ad

In the issue of August 20 a full page
advertisement will be carried in The
Saturday Evening Post. This will be in-
creased to two pages in the September
.') issue. More than 1,100 daily news-
papers will be utilized for advertising
the week. The minimum space used in
each will be 900 lines. In the larger
dailies full page displays will be used.

The accessories, given free to exhibi-
tors, consist of a banner reading: "Come
In — It's Paramount Week;" a 1 sheet
in two colors. A calendar cut for news-
paper advertising; a postcard cut for
programs, and a rotogravure herald with
pictures of Paramount stars.

King Ownership Changes

ESTHERVILLE, IA. — J. E. O'Rourke
of Algona is the new owner of the King
theatre, which has been opened under
the management of Louis Perkins.

July 30. 1921

EXHIBITORS HERALD

Brunet Goes Via Air from Paris

To London for Visit with Kipling

Arranges Special Showing of ' 'Without Benefit of
Clergy" for Author and Other Notables
In Great Britain

Exploitation Little
Known in Far East,
Says Universal Man

The Far East has not yet adopted
American methods of presentation, ac-
cording to J. B. Morton, manager of the
Universal branch at Manila, Philippine
Islands. Mr. Morton has been visiting
at the New York office of the producing
company as the guest of George E. Kann,
manager of the export department.

"Exploitation, except in a small way,
is practically unknown," he says. "The
Philippine exhibitor uses a ballyhoo out-
side his theatre, and once in a while a
street ballyhoo of some kind. Serials and
Westerns are very popular, the average
native not being quite up to the deeper
photoplays which are popular in the
States."

Mr. Morton said that business in gen-
eral in the Islands was good, and that
the next few years would see a material
increase.

Selznick Opens Three

Offices in Australia

(Special to Exhibitors Herald)
NEW YORK, July 19.— Selznick Pic-
tures Corporation announces the opening
of three completely equipped offices in
Australia, one at Perth, West Australia,
another at Adelaide, South Australia, and
the third at Brisbane, Queensland.

This gives the company five distribut-
ing branches so located as to cover the
important foreign field. The Australian
territory was organized under the super-
vision of E. C. Steuler. Managing the
new branches are Randall M. Smith at
Perth; A. Perray at Adelaide, and Charles
Munro at Brisbane. S. D. Bott is in
charge of distribution at Sydney, with
H. J. Beacham second in command.

New Aesop's Film Fable

Will Be Issued July 31

"The Country Mouse and the City
Mouse," is the new animated cartoon of
the series of Aesop's Film Fables, cre-
ated by Cartoonist Paul Terry and pro-
duced by Fables Pictures, Inc. The short
subject feature has been scheduled for
publication by Pathe during the week of
July 31. The current fable illustrates
through the skill of the cartoonist that
Aesop, although he lived 2,600 years ago.
had a conception of the perils of the big
. city, and used them to advantage in his
words of wisdom to King Croesus.

Sonora Finds State Right
Demand for Two Features

Sonora Films Corporation has received
many requests from state right buyers to
handle its two features, "Tradition" and
"The Twice Born Woman," which are
playing at the New York Hipprodome.
"Tradition" is an oriental drama. The
New York press comment on the picture
was laudatory.

Rivoli Organist Has Four
Original Pieces Published

Prof. Firmin Swinnen, organist at the
Rivoli theatre, New York, has just com-
pleted four original compositions which
are to be published rtext month by J.
Fischer and brother. Next week he will
attend the annual convention of the Na-
tional Association of Organists at Phila-
delphia, beginning on Monday, July 25.

Paul Brunet, president of Pathe Ex-
change, Inc., recently went from Paris
to London by airplane for a visit with
Rudyard Kipling at the latter's estate,
Bateman's.

While at Bateman's Mr. Brunet con-
ferred with Lord Beaverbrook on the in-
ternational motion picture situation and
also arranged a special showing of
"Without Benefit of Clergy," the pictur-
ization of the Kipling story, for the au-
thor and other notables in England.
Randolph Lewis With Brunet

With Mr. Brunet, when he visited the
Kipling estate, was Randolph Lewis, who
was designated by the Pathe head to
personally supervise for Mr. Kipling the
production of "Without Benefit of
Clergy." Mr. Lewis also made the Lon-
don trip from Paris by aeroplane. On
his arrival in Paris from America, he
immediately conferred with Mr. Brunet.
who had been for some weeks arranging
the details of a transaction whereby
the American stockholders and present
American management of Pathe Ex-
change, Inc., have taken over control of
Pathe Exchange. Inc., from Pathe
Cinema, Ltd., of Paris.

Continues With Pathe

Since the success of Mr. Kipling's first

venture into motion pictures he has re-
ceived many offers from concerns to de-
vote his attention to productions for
them, it is said. However, Mr. Brunet
received the assurance of Mr. Kipling
that he was profoundly appreciative of
the manner in which "Without Benefit of
Clergy" was produced, and that his
friendly relations with Pathe would be
fully maintained.

Within a few days Mr. Brunet will
start for the United States, to prepare,
he said, for what should be an even
greater year for Pathe than was the past
motion picture season. He is entirely
optimistic over present conditions.

Mr. Lewis will work with Mr. Kipling
on the third picture to be produced by
Pathe from the noted author's own
scripts.

Lucas Leaves Exchange

To Manage House Chain

Robert Lucas, whose resignation as
Chicago manager for R-C Pictures Cor-
poration was effective on July 16, has as-
sumed full charge of Harry Grampp's
circuit of theatres in Illinois. He will be
located permanently in Chicago.

WEEKLY FILM REVIEW

THE HEART of MARYLAND .

(Vitagraph)

A BEAUTIFUL STORY OF THE CIVIL WAR PERIOD.

If) Maryland Calvert Catherine Calvert ^

' Alan Kendrick Crane Wilbur-'

iTom Boone Y7aner Richn-ond ^

Joyd Calvert _ YTilliara Collier, Jr.

■"ulton Thorpe Felix Kremb^ s

This is one of the most beautiful subjects from a standpoint <
.of photography that has ever been done; and it is one of the\,
sanest and sincerest presentations cf a tender romance with the"
stirring days of the War Between the States for a background. I
The screen version of David Belasco's play is an dmirable con-
tribution to motion pictures for which the major credit must,,
go to Tom Teriss, who directed the production.

Catherine Calvert is an ideal choice for the role cf Mary--\
land, possessing beauty, poise and that indefinable quality of ,
womanly womanliness. Crane Wilber is superb and his host of
admirers will welcome him in the part of Alan Kendrick. Every
member of the large and capable cast has been chosen for his
peculiar fitness to the role he portrays and the result is emi-
ij nently satisfactory.

\\ Without dragging the audience through the harrowing VS
jj tragedy of those dark days the picture is at all times tense .1
tand dramatic. It shows the conflict that comes when a house./
jis divided against itself, when the call of country separated
«« father and son, and divides the affection of strong men. The
K story is too long for any synopsis to do it justice, but it is so
1, well known that every one will want to see the beautiful pro-
duction that has immortalized it on the screen.

EXHIBITORS HERALD

July 30, 1921

LETTERS
From Readers

Communications on topics of
current interest Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

Sees Demand for Variety

CUMBERLAND, WIS.— To the Editor :
In your valued publication, I for one
exhibitor would like to see a department
devoted to special stunts exhibitors could
use in their theatres for added attrac-
tions and variety to their picture pro-
grams, besides prologues, including home
talent stunts, etc. The unrest of today
seems to demand variety which would
be a valuable aid to the small town ex-
hibitor, if not all exhibitors. This de-
partment I have in mind would be some-
what similar to "What the Picture Did
for Me." I sincerely trust such a de-
partment will find favor with you. I for
one would find it of much value, and
would like suggestions as ideas given in
detail. People seem picture-tired to quite
a degree. The screen lacks the life some
people want in their entertainment. —
M. W. Zimmerman, Cumberland Opera
House, Cumberland, Wis.

Helpful advice of this nature will be
incorporated in the departments "Exhibit-
ors' Advertising" and "Money-Making
ldeas."-~-The Editor.

Terre Haute Not Tarrytown

TERRE HAUTE, IND.— To the Editor:
In Exhibitors Herald of July 16, page 31,
where you give the official list of exhibi-
tors who attended the first annual con-
vention of the M. P. T. O. A., at Min-
neapolis, you made a mistake which we
would like to have you please correct.
In Indiana exhibitors present, you have
B. Van Borssum, Crescent, Savoy and
Majestic theatres, Tarrytown. Please
make this Terre Haute, Ind. — B. Van
Borssum, Photoplay theatres, Terre
Haute, Ind.

A Defense of "Main Street"

LIVE OAK, FLA.— To the Editor: I
noticed a comment in your "What the
Picture Did for Me" section recently
that made me very tired. In comment-
ing on "The Devil's Passkey," an exhibi-
tor stated that while a good picture, it
was "too deep" for "small town patron-
age," and that it went "over their heads."

LISTEN! The people who go to make
up the average small town and who arc
picture show patrons are far ahead of
city people from the standpoint of re-
finement, education and intelligence and
are more critical and expert judges of
pictures than any class of people on
earth. They not only read and keep
posted on pictures but they travel con-
siderably, visit all the best theatres, at
the largest cities and are competent
judges.

The man who wrote that comment has
insulted the intelligence of his people
deliberately or is a genuine "rube," him-
self and doesn't know any better and i<
to be pitied. And speaking of "rubes,"
the biggest of this species come out of
New York or other big cities. They
never learn anything until they locate
and stay for a few years in a good small
town from two to ten thousand.

Work has commenced on my new the-
atre. It will be ready for occupancy by
December 1. There will be 700 scats on

paul McAllister

As Monsieur Serasquier in the Paramount pro-
duction "Peter Ibbetson."

the first floor and 200 in the balcony, the
latter being divided between white and
colored. The stage will be sufficiently
large to accommodate any ordinary road
show and everything will be absolutely
modern. It will represent an investment
of $40,000. It will be a credit to the town
and we all are proud of it. Send down a
Herald representative to be with us at
the opening. — Lon Burton, manager,
Marion theatre, Live Oak, Fla.

Strong for Paramount

BAKER, MONT.— To the Editor: I
notice in your magazine of July 16 on
page 64 an article written by D. F.
Thornburg, Nebraska City, Neb. I con-
sider this a reflection on Mr. Thornburg's
ability more than I do on Famous Play-
ers' pictures.

I personally am a great admirer of
Famous Players pictures and every pic-
ture that we have run, we have made
money on and my patrons have been
thoroughly pleased. If he lost this
amount of money, it must have been
through his own ability for improper
display in advertising on these pictures.

Famous Players is my best bet, and
during my career our business relations
have been perfectly satisfactory, and
every little adjustment has been more
than I expected. I could not exist with-
out Famous Players pictures. I consider
that they have the best program on the
market today.

I note that Mr. Thornburg signs his
theatre as Paramount theatre. If I had
such a feeling as this against Famous
Players, I would discontinue using the
name Paramount. Let the exhibitor be
square with his exchanges and we will all
have less trouble. — Edwin Lake, man-
ager, Lake theatre, Baker, Mont.

Manages Vaudeville Team

Bert Adler, whose work as special rep-
resentatives for Allan Dwan, Whitman
Bennett, Irvin Willat and other produ-
cers, has made his a familiar figure in
film circles, has entered the legitimate
theatrical field as personal manager of
Fanchon and Marco, who will play the
Keith summer houses. The new activity
will in no way interfere with Adlcr's rep-
resentation and exploitation work in the
film business and he has engaged Ace
Herry, formerly of Mayflower Photoplay
Corporation, to assist him in the latter
department.

Teacher — "Henry, if you had three apples
and some one gave you five more, ■vhat
would you have?"

Henry — "I guess I'd have a pain in my
stomach." — "Topics of the Day" Films.
*

Teacher — "Johnny, stand up and tell us
how many sexes there are."

Johnny — "Three."

Teacher — "What are they?"

Johnny — "Male sex, female sex, and in-
sects."— The Pathfinder.

Teacher — "Tommy, what is a ground-
hog?"

Tommy — "Please, ma'am, it's a sausage."

—Soy/ Magazine.

"Madame," said Dusty Rhodes, politely,
"could you entertain a proposition?"

"I could," answered the firm lady, point-
ing to the rug on clothes line. "Either
beat it or beat it." — Waterbury Republican.
*

WIFIE — "When you walk, why do
you make so much noise, John?" Hubby
— "I've got my heavy underwear on." —
N. Y. Univ. Medley.

398 Double Exposures in
Paramount Picture

"Peter Ibbetson," Paramount's
production of Du Maurier's novel,
is said to establish a record for
double exposures in a single fea-
ture. In this picture there are 398
double exposures, which represent
one of the most difficult tasks in
photography.

All three forms of double ex-
posures are used to tell the dream
story, of Peter and Mimsey — the
split stage, the transparent ex-
posure and the oblique dissolve.
Of these the first is the simplest.
One-half of the film in the camera
is masked with a brass disk while
the other half is exposed. The film
is then rewound and the mask is
changed to cover the exposed half
of the film and the scene is shot
over again.

In the second method, where the
characters appear as ghosts or
transparent figures in a scene, a
different process is used. The scene
in which the characters are to ap-
pear is photographed in the usual
manner. The film is rewound and
the character who is to be double-
exposed is put in front of a black
velvet curtain in the studio, and
after the distance and height of the
camera is measured, the film is
exposed again. When the picture
is shown on the screen of the the-
atre, the figure appears as a ghost
walking through the wood.

The third method is made by the
use of a dissolve machine which is
fastened to the camera in front of
the iris. With this machine any
part of the film can be exposed. It
is in this manner that scenes which
show characters telling of their
childhood, in which the new pic-
ture begins in the corner of the
film and gradually fades into the
picture, are made.

July 30, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Exhibitors

The Devil, with Geo. Arliss. — Played
two days to fine business, and one of the
days it rained. If I had exploited this
picture I would have held them out. —
A. W. Saulsbury, Amuseu theatre, Ridge-
ley, Md. — Neighborhood patronage.

The Riddle: Woman, with Geraldine
Farrar. — Riddle is right in many ways.
No reason for recommendation that I
can recall. Geraldine has lost out here. —
S. V. Wallace, Idle Hour theatre, Cam-
bridge Spgs., Pa. — Transient patronage.

Associated Producers

Home Talent, a Mack Sennett produc-
tion.— Lay off of this. Lavish settings,
but failed to produce the laughs ex-
pected of a comedy. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — General pat-
ronage.

The Forbidden Thing, an Allan Dwan
production. — Good for my class of pa-
trons, as all Associated Producers' pic-
tures have been so far. The weakest
one for me was A Small Town Idol. —
G. W. Yeaton, Ioka theatre, Exeter,
N. H. — Neighborhood patronage.

Lying Lips, a Thomas H. Ince produc-
tion.— Fine picture. Will make no mis-
take in booking this. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — General patron-
age.

First National

Not Guilty, a Sidney A. Franklin pro-
duction.— Sidney A. Franklin made a
real picture and incidentally Richard Dix
proves to be one of the screen's best ac-
tors. Watch him. I'd call this 100 per
cent good. Drew well. — C M. Thall,
California theatre, Turlock, Cal. — General
patronage.

Gypsy Blood, with Pola Negri. — Fine
acting picture for people that like such
plays, but not my patrons. Associated
First National must look out a little for
the small exhibitor and not all for New
York and Chicago and the big fellows.
Too heavy for me. — Charles Blaine, Mor-
gan theatre, Henryetta, Okla. — General
patronage.

Mama's Affair, with Constance Tal-
madge. — Very poor. Not up to her stand-
ard. The story was bad. It seemed that
they didn't know exactly what to do. At-
tendance good. But they showed no pep.
When people leave your house look out
for complaints. — W. E. Elkin, Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

Unseen Forces, with a special cast. —
Something different. Therefore pleased
majority. However, it looks like propa-
ganda.— E. A. Baradel, Palace theatre,
McGehee, Ark. — Small town patronage.

Nineteen and Phyllis, with Charles

Ray. — Excellent. Did fine in spite of bad
weather. Charles is quite a favorite here.
— Luna theatre, Brooklyn, N. Y. — Neigh-
borhood patronage.

Passion, with Pola Negri. — Did not
please many. Not the kind of picture for
a small town. A picture for the classes
and not the masses. — B. P. McCormick,
Liberty theatre, Florence, Colo. — General
patronage.

Forty-five Minutes From Broadway,

with Charles Ray. — Very disappointing.
Not in it with Paris Green and Homer
Comes Home. — Frank Allen, Rose thea-
tre, Byron, 111. — Small town patronage.

The Kid, with Charles Chaplin.— Went
over big to price of 50c. A great hit. —
Giacoma Bros., Crystal theatre, Tomb-
stone, Ariz. — General patronage.

Go and Get It, a Marshall Neilan pro-
duction.— Good picture that will please
all classes. Just the right ingredients to
make it satisfy. Book it and boost it and
see them smile. — H. T. Hodge, Gem the-
atre, Abilene, Tex. — Neighborhood pat-
ronage.

The Romance of Tarzan, with Elmo
Lincoln. — A 100 per cent production.
Pleased everyone. The best drawing card
I have had. — W. F. Adams, Red Star
theatre, Ellendale, Del. — Neighborhood
patronage.

Go and Get It, a Marshall Neilan pro-
duction.— Played two days to nice husi-
ness. It is a positive box office attrac-
tion. Will please any class audience. —

^iiiiiniiuiiiiiiiiiiiisiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiniiniiiiiiiiiiiiniiiiiinnniiiiiiinmiiiiii^

| The Plays

My Patrons

Like Best |

| 9. The Furnace.
| 10. The U. P. Trail.
| 11. The Wonder Man.
I 12. Isobel.

E. F. Ekman,
Rialto Theatre, |
Midland, Texas |

Ka i mini iiiiiiim iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiii if

J. W. Brown, Grand Opera House, Cam-
bridge, Md. — Neighborhood patronage.

What Women Love, with Annette Kel-
lerman.— A good puller and they were
well pleased. Good business.— G F
Rediske, Star theatre, Ryegate, Mont.—
bmall town patronage.

The Splendid Hazard, an Allan Dwan
production.— Starts nowhere, goes every-
were, gets nowhere. No continuity. Wal-
thall s work good, and cast capable, but
why waste good acting on such a pic-
ture? Had a small crowd. Glad of it on
this picture.-Henry W. Gauding, Lin-
coln theatre, Pmsburgh, Pa.-Neighbor-
hood patronage.

THE FIGHTING SHEP-
"ERDESS, with Anita Stewart;

^ ™HD' ^ Charlie Chaplin,
and THE HOODLUM, with Mary
Pickford.— We worked hard to
make our theatre the center of
afternoon and evening attractions
tor the Fourth of July holidays
and were successful. We are
above the center of town and the
band stand, where the crowd held
forth.

We strung a line of closely set
Japanese lanterns with electric
lights in them across the street.
These were seen for a long dis-
tance. We also suspended Amer-
ican flags, and decorated lobby and
front with red, white and blue
bunting. Suspended below the
lights on the Fourth a large ban-
ner announcing THE KID.

We put on these three specials
one after another, having adver-
tised them weeks in advance. The
first one we played July 2 and 3,
the others on the 4th and 5th, re-
spectively, having continuous per-
formance from five o'clock until
eleven. All went over big. Fright-
ful slump in business before and
after. We took advantage of the
crowd while we had them in town.
We charged 50 and 25 cents for
THE KID.

This proves that on holidays our
people want motion pictures and
will pay the raised price.

THE FIGHTING SHEP-
HERDESS very fine. THE KID
fair. Overrated. THE HOOD-
LUM, good satisfaction. — Philip
Rand, Rex theatre, Salmon, Idaho.

The Passion Flower, with Norma Tal-
madge. — Costume subjects are colorful,
but the general public prefer something
else. Well done in every respect, but
why can't Norma get stories like in the
old Triangle days?— C. M. Thall, Cali-
fornia theatere, Turlock, Cal.

Twin Beds, with Mr. and Mrs. Carter
DeHaven. — Another stage success gone
aflivering. Would have made a good
three-reeler. — E. A. Baradel, Palace the-

EXHIBITORS HERALD

July 30, 1921

One of the tense moments from "Ace of Hearts" a Gouverneur Moms story
adapted to the screen for Goldwyn.

atre, McGehee, Ark. — Small town patron-
age.

The Thunderbolt, with Katherine Mac-
Donald. — The first appearance of this star
produced quite a sensation to small
crowd after the Fourth and gave uni-
versal satisfaction. Played up fact that
Thomas Meighan was in leading male
role. I consider this one of the best plays
of the year. — Philip Rand, Rex theatre,
Salmon, Idaho.

In the Heart of a Fool, an Allan
Dwan production. — Picture was wonder-
ful. It did not draw on account of the
heat. All who saw it were more than
pleased. — Luna theatre, Brooklyn, N. Y.
— Neighborhood patronage.

The Turning Point, with Katherine
MacDonald. — A good program picture. —
John Steichen, Aurora theatre, White
Lake, South Dakota. — Neighborhood pat-
ronage.

Harriet and the Piper, with Anita Stew-
art.— A satisfactory picture. Rather
quiet in places, but Anita gets them in
anyway. Fair crowd, considering rainy
weather. — G. F. Rediske, Star theatre,
Ryegate, Mont. — Small town patronage.

The Branded Woman, with Norma
Talmadge. — Good as usual. Acting fine.
Does not drag. It holds interest from
beginning till end. We do more busi-
ness on the Talmadges than any picture
we get, excepting supers, which we ad-
vertise more. — W. E. Elkin, Temple the-
atre, Aberdeen, Miss. — Neighborhood
patronage.

The Splendid Hazard, an Allan Dwan
production. — If your patrons care for a
picture with the leading character a crazy
man they will enjoy this. My patrons
prefer the story and characters with some
semblance of sanity. — E. A. Baradel, Pal-
ace theatre, McGehee, Ark. — Small town
patronage.

In Search of a Sinner, with Constance
Talmadge. — A coarse and suggestive sub-
ject, beneath what we expect of this
star and First National. Rich material
for reformers to put over censorship. —

B. P. McCormick, Liberty theatre, Flor-
ence, Colo. — General patronage.

Love, Honor and Behave, a Mack Sen-
nett production. — Lives up to the Sennett
standard. All were well pleased. — Luna
theatre. Brooklyn, N. Y. — Neighborhood
patronage.

The Perfect Woman, with Constance
Talmadge. — Star gave her usual perform-
ance in this one, and while business was
very poor both nights, I must admit that
offering was an average one and should
have gotten better box office support.
However, hot weather has got us and we
will have to take our medicine. — Will H.
Bremer, New Cozy theatre, Winchester,
Ind. — General patronage.

Back to God's Country, with Nell Ship-
man. — A good picture. Pleased 80 per
cent. — A. Williamson, Pastime theatre,
Merryville, La. — Neighborhood patron-
age.

A Midnight Romance, with Anita
Stewart. — Fair picture. Did not do much
on this one. — S. Barranco, American
theatre, Orlando, Fla. — Neighborhood
patronage.

The River's End, a Marshall Neilan
prdouction. — I guess the picture is O. K.,
but it drew no business for me. Didn't
take in enough in two days to pay for
picture and ran it at no advance at that. —
H. A. Wishard, Wishard theatre, Bloom-
field, la. — Home patronage.

Back to God's Country, with Nell
Shipman.— Gave this picture as a school
benefit. Everybody delighted, especially
the children, with the animals. — W. II.
Harman, Strand theatre, Kingsport,
Tenn, -Neighborhood patronage.

In Old Kentucky, with Anita Stewart.
— If you want to do a real business book
this one. They like this kind. — Chancel-
lor Bros., Dreamland theatre, Arcanum,
(). — Neighborhood patronage.

Burglar by Proxy, with Jack Pickford.
— This picture is old and full of impos-
sibilities, but the star is well liked here,
so the plot doesn't seem to make any

difference. — S. I. Goodwin, Royal theatre,
Lehi, Utah.

The Inferior Sex, with Mildred Har-
ris.— Just fair. Acting good but story
rather draggy. — W. C. Cleeton, Gem
theatre, Higbee, Mo.

Back to God's Country, with Nell
Shipman. — Very good. My patrons like
the Curwood pictures, and this one
proved a good puller. — Ernest Vetter,
Majestic theatre, Homer, Mich. — Small
town patronage.

Daddy Long Legs, with Mary Pick-
ford. — Although this production is not
new, I did a good business and many
stated it was the best little picture Mary
ever appeared in. Because this is a
couple of years old, don't be afraid to
play it. Raise admission and they will
come. — G. G. Bandy, Rex theatre,
Hutchinson, Minn. — Small town patron-
age.

In Old Kentucky, with Anita Stewart.
— Played this two days with rain on every
performance, but business was fairly
good, and everyone was delighted with
the picture.— A. N. Miles, Eminence the-
atre, Eminence, Ky.

Tarzan of the Apes and The Romance
of Tarzan, with Elmo Lincoln. — Biggest
money making pictures in my six years'
experience. — Suckstorff Bros., Orpheum
theatre, Wildrose, N. D.— General pat-
ronage.

Fox

Straight From the Shoulder, with Buck
Jones. — A splendid Western. Not a lot
of gun play, which makes so many West-
erns objectionable. — James A. York,
Auditorium theatre, Monroeville, Ala. —
Neighborhood patronage.

A Ridin' Romeo, with Tom Mix. —
Something different than most Mix pic-
tures. It's so fast and exciting it keeps
one busy to see it all. Very good. — Wm.
Haight. Orpheum theatre, Livingston,
Mont. — Neighborhood patronage.

Dynamite Allen, with George Walsh. —
This pleased my audience. Ran it with
Sunshine comedy on Saturday. — W. T.
Biggs, Unique theatre, Anita, la. —
Neighborhood patronage.

The Mountain Woman, with Pearl
White. — They had better put Pearl in
serials, where she made herself. Eight
out of ten of my patrons asked if it was
a complete picture. Good picture, but no
drawing power. Harry Myers does good
acting in this one. — Charles Blaine, Mor-
gan theatre, Henryetta, Okla. — General
patronage.

The Blushing Bride, with Eileen Percy.
— Just an average program picture.
Light comedy. — Luna theatre, Brooklyn,
N. Y. — Neighborhood patronage.

Bare Knuckles, with William Russell.
■ — My patrons classed this as poor and a
number walked out.— E. A. Baradel,
Palace theatre, McGehee, Ark.

The Land of Jazz, with Eileen Percy. —
One of the poorest excuses for a picture
ever handed to an exhibitor. A 4-X
lemon. — B. P. McCormick, Liberty the-
atre, Florence, Colo. — General patronage.

The Big Punch, with Buck Jones. —
This is a very good picture, and I played
to a very good house on Sunday. — Spald-
ing Bros., Gem theatre, Taylorville, III. —
Neighborhood patronage.

A Ridin' Romeo, with Tom Mix. — Mix
always makes good here. This is a great
picture, hence it is a box office winner. —
J. Carbonell, Monroe theatre, Key West.
Fla. — Neighborhood patronage.

His Greatest Sacrifice, with William

July 30. 1921

EXHIBITORS HERALD

Farnum. — The star goes over good here,
and plays capacity. A fair program pic-
ture. Fine business. — F. P. Bratten. Em-
pire theatre. Pocomoke, Md. — Neighbor-
hood patronage.

Flame of Youth, with Shirley Mason. —
A very good picture, although some parts
dark. Miss Mason did some good acting,
but the director must have lost his mind,
as he put a very' poor finale on this one.
A very good program picture. — WsL B.
Stubbs. Liberty theatre, Erick, Okla. —
Small town patronage.

The White Moll, with Pearl White.—
Just fair. Pleased some. Do not raise
admission. Will not justify it. — C. A.
Foster, Texas theatre, Carthage, Tex. —
Small town patronage.

The Challenge of the Law, with Wil-
liam Russell. — A good picture. I find
Russell pictures are always good. Al-
ways a good plot. A little deeper than
some plays. — A. J. Steggall, Opera
House, Fayette, la. — Neighborhood pat-
ronage.

If I Were King, with William Farnum.
— Wonderful picture. Book it and raise
the price. — R. E. Johnson, Franklin the-
atre, Piggott, Ark. — Small town patron-
age.

Get Your Man, with Buck Jones. — One
of the best I have ever seen with Buck
Jones. Full of interest and excitement.
Keeps you guessing every minute. — Wm.
Haight. Orpheum theatre. Livingston,
Mont. — Neighborhood patronage.

The Plunger, with George Walsh. —
Good picture, full of action. — P. G. Held,
Sterling theatre, Fairmont, Neb. — Neigh-
borhood patronage.

The Rainbow Trail, with William Far-
num.— Proved as good a drawing card as
Riders of the Purple Sage, and patrons
liked it better. However, press reports
seem to be to the contrary. — Mrs. Sudie
I. Haney, Liberty theatre, De»- Moines,
N. M. — Small town patronage.

The Challenge of the Law, with Wil-
liam Russell. — A very good picture. Rus-
sell gets me a good crowd. — L. B. Green-
haw, Strand theatre, Leslie, Ark. — Small
town patronage.

Just Pals, with Buck Jones. — An ex-
cellent program picture. — A. J. Steggall,
Opera House. Fayette, la.

Straight From the Shoulder, with Buck

DOROTHY D ALTON

The Paramount star, am she appears in "Be-
hind Masks," an adapted E. Phillips Oppen-
heim story.

Jones. — A splendid picture. Very inter-
esting and keeps you guessing. I think it
is his best picture. — Wm. Haight,
Orpheum theatre, Livingston, Mont. —
Neighborhood patronage.

Goldwyn

Going Some, a Rex Beach production.
— Ran it the Fourth of July and made a
little money, which is very unusual for
these days. Lots of favorable comments.
—Mrs. W. H. Heifer, Itasca theatre,
Alice, Tex. — Small town patronage.

Stop Thief, with Tom Moore. — Drew
a good crowd. Tom always brings them.
A good picture, but not his best. — Jno. I.
Saunders, Cheney theatre, Cheney, Kan.
— Neighborhood patronage.

Double Dyed Deceiver, with Jack Pick-
ford. — A fair program picture. Did not
draw for me. — P. G. Held. Sterling the-
atre, Fairmont. Neb. — Neighborhood pat-
ronage.

Stop Thief, with Tom Moore. — You
cannot go wrong on this one. Tom
Moore is a good drawing star. — L. B.
Greenhaw, Strand theatre, Leslie, Ark. —
Small town patronage.

Dangerous Hours, with a special cast. —
A good picture, depicting the dangers of
Bolshevism. Pleased a fair house. — A.
N. Freuen, Rex theatre. Scobey, Mont. —
Small town patronage.

The Racing Strain, with Mae Marsh. —
Mae Marsh does some of her best work
in this picture, and it goes over big. Pro-
duction good, with plenty of action and
beautiful sets. — New Cozy theatre, Win-
chester, Ind.

The Woman and the Puppet, with
Geraldine Farrar. — No good. Stay away
from it. — C. S. Ford, Pastime theatre,
Reinbeck, la. — Small town patronage.

Out of the Storm, with a special cast. —
A dandy good picture, and photography
extra good. Many comments. Pleased. —
Jno. I. Saunders, Cheney theatre, Cheney,
Kan. — Neighborhood patronage.

Lord and Lady Algy, with Tom Moore.
— Just an ordinary program picture. Ad-
mission 10-25c. — P. G. Held, Sterling the-
atre, Fairmont. Neb. — Neighborhood pat-
ronage.

The Girl From Outside, with a special
cast. — Very good picture. Seemed to
please everyone. Ordinary business. —
Clifton Pierce, Liberty theatre. Brigham.
Utah. — Neighborhood patronage.

Hodkinson

The Dwelling Place of Light, a Benj.
B. Hampton production. — Excellent fea-
ture. Advertised Benj. B. Hampton, the
producer, and business was big. — Peek,
Nolan & Peek. Empress theatre, The
Dalles, Ore.

East Lynne, a Hugo Ballin production.
— Good picture, but did not get us the
business. — J. Carbonell. Monroe theatre.
Key West. Fla. — Neighborhood patron-
age.

Partners of the Tide, an Irvin Willatt
production. — Very good sea picture.
Pleased patrons. — Charles Kuchan, Idyl-
hour theatre, Canton, 111. — General pat-
ronage.

Metro

The Greater Claim, with Alice Lake.—
Played two days to fair business, and
they sure were hot nights. A wonderful
production, and star is Metro's best bet. —
L. W. Insley, Arcade theatre, Salisbury,
Md. — Neighborhood patronage.

The Marriage of William Ashe, with
May Allison. — A very' interesting and en-

| Ten Plays

My Patrons

Liked Best \

The Kid.

Dinty.

Heart o' the Hills

Eyes of Youth.

The Dancin' Fool.

A Ladder of Lies

Frank Allen,
Rose Theatre, j
Byron, 111. |

tertaining picture. Seemed to sustain
interest throughout the entire picture.
There was no favorable or unfavorable
comment from patrons, which makes me
think it an average offering. Showed
Keaton in One Week in conjunction
with this and he made a hit — Will H.
Bremer, New Cozy theatre, Winchester.
Ind. — General patronage.

The Great Redeemer, with a special
cast. — Wonderful! A picture everyone
should see. Advanced prices. — R. Ross
Riley, Wigwam theatre, Oberlin, Kan. —
General patronage.

The Star Rover, with a special cast. —
Interesting, but does not leave a good
taste in mouth of audience. Fine story
for "hop heads" to see. — Giacoma Bros.,
Crystal theatre, Tombstone, Ariz. — Gen-
eral patronage.

The Great Redeemer, with a special
cast. — Good picture and will stand boost-
ing. A story that should appeal to all
classes who are looking for something
uplifting. — H. T. Hodge, Gem theatre.
Abilene, Tex. — Neighborhood patronage.

Nothing But the Truth, with Taylor
Holmes. — Pleased 50 per cent onlv.— C.
T. Metcalf. Opera House, Greenfield, 111.
— Small town patronage.

Without Limit, with a special cast. —
Played two days to a good business. A
fine picture. — C. S. Wells, Opera House,
Elkton, Md. — Neighborhood patronage.

The Marriage of William Ashe, with
May Allison. — Give us more like Fair and
Warmer. May was not made for drama,
but comedy. She is out of her element
here.— R. Ross Riley, Wigwam theatre,
Oberlin. Kan. — General patronage.

The Red Lantern, with Nazimova. —
Here's a great big different picture that
is expensively made, and a pleasure to
look at. and satisfied beter than any of
the Nazimovas. Regardless of knocks. —
Raymond Piper, Piper's Opera House,
Virginia City, Nev.

Paramount

The Witching Hour, with Elliott Dex-
ter.— Drew well. Made no mistake in se-
lecting this for a holiday attraction. Star
highly intelligent and Mary Alden does
everything well. Support good. A
credit to the screen.— C. M. Thall, Cali-
fornia theatre, Turlock,. Cal. — Neighbor-
hood patronage.

Brewster's Millions, with Roscoe Ar-
buckle. — Played two days to good busi.

EXHIBITORS HERALD

July 30, 1921

ness. Did not think much of picture, but
title is good and draws them. — Kent R.
Ferrell, Aaco theatre, Aberdeen, Md. —
Neighborhood patronage.

Sacred and Profane Love, with Elsie
Ferguson. — Elsie Ferguson at her best.
Good in every respect. Good business. —
J. Carbonell, Key West, Fla. — General
patronage.

Held by the Enemy, with a special
cast.— Great cast. Good photography,
but creates no enthusiasm. Class it a
good program picture. — Giacoma Bros.,
Crystal theatre, Tombstone, Ariz. — Gen-
eral patronage.

Thou Art the Man, with Robert War-
wick.— Sixty-one people only saw this
play. Warwick does not draw for us.
Play was said to be good. I failed to at-
tend.— Philip Rand, Rex theatre, Salmon,
Idaho.

The Right to Love, with Mae Mur-
ray.— Played two days to one good busi-
ness. One of the best I ever played.
Positive box office attraction. — E. G.
Ryan, Ryan theatre, Georgetown, Del. —
Neighborhood patronage.

Appearances, with David Powell. — Did
not please. Another affliction from Eng-
land. They may lick the Germans on
the field, but not on the film. Powell
looks bad in bad company. The leading
lady shows her molars to express emo-
tion. Cut 'em out, Mr. Zukor. — C. M.
Thall, California theatre, Turlock, Cal. —
General patronage.

The Grim Game, with a special cast. —
Lots of thrills in it and pleased all those
present. — Britton & Lundgren, Melba
theatre, Alexis, 111. — Neighborhood pat-
ronage.

In Mizzoura, with Robert Warwick. —
Good for warm weather. Drawing card
in small town.— Adams & Angleton, Nov-
elty theatre, Lorgan, Okla. — Neighbor-
hood patronage.

Something to Think About, a Cecil B.
DeMille production. — Played two days to
good business. Best one we have had
in some time. Patrons well pleased. — F.
H. Bartlett, Globe theatre, Berlin, Md.—
Neighborhood patronage.

Turning the Tables, with Dorothy
Gish. — Star good, but she had nothing to
work with. Simply draggy and poor. —
O. I. Sheely, Casino theatre, Clinton, S.
C. — Neighborhood patronage.

Mary's Ankle, with Douglas McLean
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| Ten Plays

My Patrons

Liked Best |

j 1. In Old Kentucky.

2. Go and Get It.

3. Checkers.

4. 45 Minutes from Broad- I

way.

5. Society Secrets.

6. Peaceful Valley.

7. All Souls Eve.

8. Sage Brusher.

9. Prairie Trails.
10. Desert Gold.

F. J. Reming, Mgr.,

Star Theatre,
Brackettville, Texas.

and Doris May. — Both stars very popu-
lar here. Not quite as good as 23^ Hours
Leave or What's Your Husband Doing?

but a real good picture. Lots of laughts.
— C. R. Langford, Electric theatre, East
Vaughn, N. M. — General patronage.

Sadie Love, with Billie Burke.— A good
star in a poor picture. Why Paramount
will use such a vehicle for a good star
we fail to understand. Patrons thought
the picture silly. — T. H. Smith, Princess
theatre, Colchester, 111. — Neighborhood
patronage.

Male and Female, a Cecil B. DeMille
production. — All that it is advertised to
be. A-l production. Advertise it to the
limit. — C. Oldham, Dixie theatre, Mc-
Minnville, Tenn. — Neighborhood patron-
age.

A Lady in Love, with Ethel Clayton. —
Nice little society picture. Ethel Clayton
certainly takes well in this community.
Pleased patrons. No kicks. — Horn &
Morgan, Star theatre, Hay Springs,
Nebr. — Small town patronage.

Beau Revel, with Florence Vidor. —
Generally pleased. Well acted and pro-
duced. Brothers, run a Buster Keaton
with this. Life is too sordid anyway.
We need more mirth. — C. M. Thall, Tur-
lock, Calif. — General patronage.

All-of-a-Sudden Peggy, with Marguer-
ite Clark; — Fairly pleasing but rather
light, although people seemed to like it.
— W. C. Cleeton, Gem theatre, Higbee,
Mo.

The Dark Mirror, with Dorothy Dal-
ton. — This star a safe bet always. I never
saw her in a poor one. There is just
enough mystery in this one to make it
intensely interesting. — Mrs. W. H. Hei-
fer, Itasca theatre, Alice, Texas. — Small
town patronage.

Turning the Tables, with Dorothy
Gish. — Pleased all, as there is enough
comedy to keep audience in good humor
most of the time. Played "Fatty" Ar-
buckle in The Hayseed with it and went
over fine. Regular admission. — Britton
& Lundgren, Melba theatre, Alexis, 111.
— Neighborhood patronage.

Shark Monroe, with William S. Hart.
— Excellent picture, good money getter.
—J. Carbonell, Key West, Fla.— Neigh-
borhood patronage.

The Right to Love, with Mae Murray.
— Played two days to one good business.
One of the best I have played. Positive
box office attraction. — E. G. Ryan, Ryan
theatre, Georgetown, Del. — Neighborhood
patronage.

Something to Think About, a Cecil B.
DeMille production. — Played two days to
good business. Best one we have had in
some time. Patrons well pleased. — F. H.
Bartlett, Globe theatre, Berlin, Md. —
Neighborhood patronage.

The Old Fashioned Boy, with Charles
Ray. — Died a terrible death. — A. P. Bot-
mur, Orpheum theatre, Akron, O.

Hawthorne of the U. S. A., with Wal-
lace Reid. — Reid always pleases. — Alvin
S. Frank, Jewel theatre, Lafayette, Colo-
rado.— Neighborhood patronage.

The Toll Gate, with William S. Hart.
— Just fair. Nothing out of the ordinary.
— L. M. Kuhns, Gibson theatre, Gibson,
N. M. — Mining camp patronage.

Stepping Out, with Enid Bennett. —
Boys, this is some picture. The name
sure doesn't mean a thing. An excellent
lesson to cold and indifferent young hus-
bands inclined to think their wives auto-
matic pieces of machinery. — Mrs. W. H.
Heifer. Itasca theatre, Alice, Texas. —
Small town patronage.

Baby Peggy Jean, Universal-Century comedy
star, has solved the hot weather problem.
"Dress simply, eat lots of ice cream and
don't worry" says Peggy but her dark
companion seems to be worrying about some-
thing.

Pathe

The World and His Wife, with Alnr
Rubens. — Fine picture with fine lesson
It ends splendidly and sends them horn
talking. Good acting support. — Charle
Blaine, Morgan theatre, Henryetta, Okl-
— General patronage.

The World and His Wife, with Aim
Rubens.— High class. Well acted. Titl
and advertising will draw class whic
will not appreciate this picture. — Fran"
Allen, Rose theatre, Byron, 111. — Smal
town patronage.

Realart

The March Hare, with Bebe Daniels.
Just as good as any of Bebe's pictures.
Plenty of comedy and people can't help
but like it. In some scenes it drew bi
laughs. Played to fair business in ho
weather. — Charles Blaine, Morgan th
atre, Henryetta, Okla. — General patron
age.

Two Weeks With Pay, with Bebe Dan-
iels.—Fine picture. Star well liked. Real-
art is very good program. — Charles
Kuchan, Idylhour theatre, Canton, 111. —
General patronage.

The Little Clown, with Mary Miles
Minter. — Good. A picture that will please
everybody. And they'll ask for more. —
D. E. Fitton, Lyric theatre, Harrison,
Ark. — General patronage.

Two Weeks With Pay, with Bebe
Daniels. — Absolutely the very cleverest
and most entertaining picture we have
shown in some time. Bebe Daniels is
soine fine little actress, and gets them.
The cast was excellent. Special mention
must be made of Jack Mulhall, George
l'criolat, and Walter Hiers. These three
certainly made contributions which went
a long way toward making the picture a
success. — Will H. Bremer, New Cozy
theatre, Winchester, Ind. — General pat-
ronage.

The Land of Hope, with Alice Brady.
— Was afraid of this one from the time it
was booked until the first private screen-
ing. Surprising! Alice Brady never had
a chance in the pictures until she was
given this one. You may find it a tough
one to sell, but they'll all like it after they
once come in. Details wonderful. En-
tertainment value good. It's a different

July 30, 1921

EXHIBITORS HERALD

drama. Sell Brady to the limit. You
won't go wrong. — Harold F. Wendt,
Rivoli theatre, Toledo, Ohio. — Downtown
patronage.

Anne of Green Gables, with Mary
Miles Minter. — Clean, wholesome play.
Refreshing, light, but entertaining. Makes
good regular program picture, and Mary
Miles Minter is fine. — Giacoma Bros.,
Crystal theatre, Tombstone, Ariz. — Gen-
eral patronage.

The Deep Purple, with a special cast.
— Played to fair business, and it was a
very good picture. — J. W. Bauer, Willow
theatre, Havre de Grace, Md. — General
patronage.

Food For Scandal, with Wanda Haw-
ley. — A very clever photoplay, with an
excellent star. Everyone likes Wanda
Hawley. Therefore the picture went over
well, although business is poor on ac-
count of local conditions. — Wm. B.
Stubbs, Liberty theatre, Erick, Okla. —
Small town patronage.

Sweet Lavender, with Mary Miles
Minter. — A beautiful audience picture,
patrons stated. Keep up this class of
picture, and we will come even it it is
hot weather. Did fine business. — D.
Small, Opera House, Bridgurlle, Del. —
Neighborhood patronage.

Miss Hobbs, with Wanda Hawley. — If
I had known this was such a dandy,
laughable comedy-drama I certainly
would have worked hard to tell every-
body by word of mouth how good it
would be. Just the kind of clean society,
laughable play that we all cannot help
but enjoy. The settings and seashore
scenery were gorgeous and beautiful.
Fine for hot weather and good for any
theatre. Boost it strongly. — Philip Rand,
Rex theatre, Salmon, Idaho.

Rob ertson-Cole

The Stealers, with a special cast. — A
wonderful picture. Did good business on
rainy night. — J. T, Flaherty, Oaklawn
theatre, Danville, 111. — Neighborhood pat-
ronage.

If Women Only Knew, with a special
cast. — Failed to please, although it might
be classed as a fair picture. — Custer Car-
land, Victoria theatre, Frankfort, Mich.

Kismet, with Otis Skinner. — Pleased
about 50%. Looked long and meaning-
less to the average small town audience.
Personally, like it. — J. E. Higgins, Ma-
jestic theatre, Cullom, 111. — Neighborhood
patronage.

The Stealers, with a special cast. — Too
much religion. People do not come to
theatres to be preached at. Well pro-
duced, but should be distributed through
'the churches. — Frank Allen, Rose thea-
tre, Byron, 111. — Small town patronage.

Selznick

Poor Dear Margaret Kirby, with Elaine
Hammerstein. — Here is a star that al-
ways draws for me, and her pictures are
all good. Never had a poor one. This
one was extra good. — Jno. I. Saunders,
Cheney theatre, Cheney, Kans. — Neigh-
borhood patronage.

The Last Door, with Eugene O'Brien
— A good program picture, ends poor,
people did not like the ending. O'Brien
fails to draw. — Wm. Haight, Orpheum
theatre, Livingston, Mont. — Neighbor-
hood patronage.

Worlds Apart, with Eugene O'Brien. —
Fair program picture. — E. A. Baradel,
Palace theatre, McGhee, Ark.— Small
town patronage.

The Poor Simp, with Owen Moore. —
Brought this back after showing it in
January and outdrew William Farnum in
his latest release three to one. If your
patrons like comedies don't pass this up.

It sure will please. — Mrs. Frank Paul,
Marvel theatre, Carlinville, 111. — Small
town patronage.

Gilded Lies, with Eugene O'Brien. —
Not much to this one. Went over be-
cause of the star, who is a favorite here.
— Jno. I. Saunders, Cheney theatre,
Cheney, Kans. — Neighborhood patron-
age.

Out of the Snows, with a special cast.
— Good picture. My patrons like north-
ern pictures. — P. G. Held, Sterling the-
atre, Fairmont, Nebr. — Neighborhood
patronage.

Bucking the Tiger, with Conway
Tearle. — A very good picture. Plenty of
action. Snow scenes good for any thea-
tre.— Wm. Haight, Orpheum theatre,
Livingston, Mont. — Neighborhood pat-
ronage.

Pleasure Seekers, with Elaine Ham-
merstein.— A fine picture. Better than
some specials. — John Steichen, Aurora
theatre, White Lake, So. Dak. — Neigh-
borhood patronage.

Backing the Tiger, with Conway
Tearle. — Very poor continuity and weak
story. Beautiful snow scenes only sal-
vation.— E. A. Baradel, Palace theatre,
McGehee, Ark.

The Road of Ambition, with Conway
Tearle. — He is a new star, but it drew
fair crowd. Very good production. — Jno.

I. Saunders, Cheney theatre, Cheney,
Kans. — Neighborhood patronage.

The Girl from Nowhere, with Elaine
Hammerstein. — A fine picture. Snow
scenes and a pleasing story. Wouldn't
do as a special, but good for any theatre.
— Wm. Haight, Orpheum theatre, Liv-
ingston, Mont. — Neighborhood patron-
age.

Ghosts of Yesterday, with Norma Tal-
madge. — Good. Patrons liked this one
and drew good patronage. She goes
good here in anything. — O. I. Sheely,
Casino theatre, Clinton, S. C. — Neighbor-
hood patronage.

Universal

Reputation, with Priscilla Dean. — A big
production from every angle and should
be a tremendous success in any theatre
if exploited as it is well deserving of. — B.
P. McCormick, Liberty theatre, Flor-
ence, Colo.

Human Stuff, with Harry Carey. — Very
good picture. Pleased about 50% of pa-
trons.— L. B. Greenhaw, Strand theatre,
Leslie, Ark. — Small town patronage.

Wolves of the North, with Eva Novak.
— Fine feature. Could be exploited as a
special. — R. Ross Riley, Wigwam the-
atre, Oberlin, Kans. — General patronage.

Wolves of the North, with Eva Novak.
— Good picture. Beautiful northern

Mary Philbin, the new Universal "find," who will be seen in "The Harbor Road" as
her first feature. This is to be followed by "Danger Ahead."

EXHIBITORS HERALD

July 30. 1921

scenery. Star not popular, nor is she
very good in this. — Charles Kuchan,
Idylhour theatre, Canton, 111.— General
patronage.

Society Secrets, with Eva Novak. —
Fine. Clever acting, especially the old
folks.— R. Ross Riley, Wigwam theatre,
Oberlin, Kans. — General patronage.

Sundown Slim, with Harry Carey. —
Xo good. Stay away from this one. — L.
B. Greenhaw, Strand theatre, Leslie,
Ark. — Small town patronage.

Once a Plumber, with Eddie Lyons
and Lee Moran. — Best comedy-drama in
five acts ever run. Don't fail to book it.
Makes you forget the blues. — Adams &
Angleton, Novelty theatre, Lorgan, Okla.
— Neighborhood patronage

The Freeze Out, with Harry Carey. —
just fair. Carey docs not draw for us as
good as of old. His pictures arc too
tame for him. — Spalding Bros., Gem
theatre, Taylorville, 111. — Neighborhood
patronage.

State Rights

Way Down East (Griffith), with a
special cast. — Bigger business second
day. Audiences were enthusiastic. Never
thought anything could top The Birth of

a Nation for business, but here you are.
1 made D. W. money when I worked
for him, so turn about is fair play. — C.
M. Thall, California theatre, Turlock,
Calif. — General patronage.

Outlawed (Richard Kipling), with Bill
Patton. — They told mc it was the best
western run for sometime. Some fine
scenes in this one. You'll find this a
dandy. Put a good comedy with it and
you got a real show. — Wm. Thacher,
Royal theatre, Salina, Kans.

The Mask (Export & Import), with a
special cast. — Did not do much business,
but was no fault of the picture. A dandy
picture. — J. A. Wright, Wright's Audi-
torium, Scaford, Del.

God's Gold (Pinnacle), with Neal Hart.
— -This is a very good picture. Does not
show up very good in spots, but is a
good program picture. — Spalding Bros.,
Gem theatre, Taylorville, 111. — Neighbor-
hood patronage.

The Forbidden Woman (Equity), with
Clara Kimball Young. — Nothing extra.
Will just barely get by. Pleased about
50%. — R. E. Johnson, Franklin theatre,
PiKKOtt, Ark. — Small town patronage.

Outlawed (Richard Kipling), with a
special cast. — Fair. Just an average pro-

gram picture. — Luna theatre, Brooklyn,
X. Y. — Neighborhood patronage.

When Dawn Came (Producers Secur-
ity Corp.), with a special cast. — One of
the best, with a story that is bound to
touch the heart of all and give them
nobler and higher ambitions. More like
this would stop so much censor talk. —
H. T. Hodge, Gem theatre, Abilene, Tex.
— Neighborhood patronage.

The Hundredth Chance (Stoll), with
a special cast. — Keep away from this.
Too draggy for American people to en-
joy.— P. G. Held, Sterling theatre, Fair-
mont, Neb. — General patronage.

God's Good Man (Stoll), with a special
cast. — A religious picture. Too much
draggy stuff in Stolls'. They don't seem
to have a bit of snap or any comedy sit-
uations. Too serious. — William Haight,
Orpheum theatre, Livingston. Mont. —
Neighborhood patronage.

The Struggle (Canyon), with Franklyn
Farnum. — There is a lot of snap and
punch to these subjects and a Saturday
night audience seemed to be well pleased
with the picture. Imperfect photography
crops out all through the picture. But
our Saturday audiences are not so crit-
ical and the box office showed consider-
able improvement. — Harry M. Palmer,
Liberty theatre, Washington, Ind.

The Mask (Export & Import), with a
special cast. — This was a dandy. Book
this one. Boost it and you won't be
ashamed of your patrons when you see
them the next day. — King Lassiter, Dixie
theatre, Gallatin, Tenn. — Neighborhood
patronage.

The Struggle (Canyon), with Franklyn
Farnum. — Not much to it. Westerns
don't go very well here. — John Steichen,
Aurora theatre, White Lake. S. Dak. —
Neighborhood patronage.

His Pajama Girl (C. B. Price), with
Billie Rhodes. — Good picture. Audience
well pleased. Had very small crowd ac-
count of rain. — C. H. Simpson, Grand
theatre, Hawkinsville, Ga. — Small town
patronage.

The Star Reporter (Arrow), with Billie
Rhodes. — Fastest picture I ever put on.
Drew fair account of heat. Under nor-
mal conditions will pack any house. — D.
S. Smith, Opera House, Hoopeston, 111.
— General patronage.

The Lure of Crooning Water (Stoll),
with a special cast. — See remarks on Mr.
Wu. Just as dull and just as badly acted.
Only one more Stoll to run and no more
favors to salesmen. — C. M. Thall, Cali-
fornia theatre, Turlock, Calif. — General
patronage.

Up in Mary's Attic (Fine Arts), with
a special cast. — This is a positive box
office attraction, and I made money on
it. A perfectly clean picture. Don't no-
tice the paper on it. — Wm. H. Jopp,
Hillsboro theatre, Wye Mills, Md. —
Neighborhood patronage.

West of the Rio Grande (Bert Lubin),
with Allene Ray. — Just a picture for ordi-
nary every-day business. It's western and
has action. Poor business. — Wm. Haight,
Orpheum theatre, Livingston, Mont. —
Neighborhood patronage.

The Lure of Crooning Waters (Stoll),
with Ivy Duke. — Just as all other Stoll
pictures, too draggy and too slow. My
advice is to keep away. — P. G. Held,
Sterling theatre, Fairmont, Neb. — Gen-
eral attendance.

West of the Rio Grande (Lubin), with
Allene Ray. — Played to packed houses.
Allene Ray well liked in Houston. This
is the second Allene Ray picture we have
played and they both proved money get-
ters. We are waiting for her next pro-
duction.— E. M. McDavitt, Key theatre,
Houston, Tex.

ulv 30. 1921

EXHIBITORS HERALD

Honeymoon Ranch (Bert Lubin), with
a special cast. — A good western that
proved satisfactory and will do good
business. — D. S. Smith, Opera House,
Hoopeston, 111. — General patronage.

God's Gold (Pinnacle), with Neal
Hart. — Better than some specials. This,
is something different for Hart. Lost
money on this one. — Wm. Thacher,
Royal theatre, Salina, Kans. — General
patronage.

Mr. Wu (Stoll), with a special cast. —
Fair business. All the Chinamen looked
like Englishmen. Back to the blooming
island, Stoll, you're in over you head in
this country. I ran it as a favor to a
salesman. — C. If. Thall. California the-
atre, Turlock, Calif. — General patronage.

You Find It Everywhere (Howell
Sales Co.), with Herbert Rawlinson. —
Just a motion picture. Fair story. Good
photography. — Wm Haight, Orpheum
theatre, Livingston, Mont. — Neighbor-
hood patronage.

The Tavern Knight (Stoll), with a spe-
cial cast. — Too much costume. Not
enough proper action, and altogether a
picture that will go over the heads of a
small town audience. Not a handful for
the second night's show. — \V. F. Hay-
cock, Star theatre, Callaway, Xebr. —
Neighborhood patronage.

Outlawed (Richard Kipling), with Bill
Patton. — Very good western. Plenty of
action. Pleased my patrons, as they like
westerns. — Charles Kuchan, Idylhour
theatre. Canton. 111. — General patronage.

Serials

The Yellow Arm (Pathe). with Juanita
Hansen. — Like all Pathe serials. They
cannot be equaled. — Luna theatre. Brook-
lyn, N. Y. — Neighborhood patronage.

King of the Circus (Universal), with
Eddie Polo. — A real "go get 'em" live
wire. Polo great in this. Business in-
creasing, and that is saying a whole
mouthful these times. I feel if it had not
been for my excellent serials I would not
have been on the map these days. — Mrs.
W. H. Heifer, Itasca theatre, Alice.
Texas. — Small town patronage.

SERIALS.— I have just finished
THE LOST CITY (Warner
Bros.). Did biggest business that
I have done on any serial. Have
started THE SON OF TARZAN
(National). Going over about as
weU as THE LOST CITY. On
sixth chapter. Am playing
FIGHTING FATE (Vitagraph),
with William Duncan. On ninth
chapter. Only fair attendance. —
Albert Warner, Acme theatre,
Aransas Pass, Tex.

Thunderbolt Jack (Arrow), with Jack
Hoxie. — Held up fine all the way
through. Patrons liked this one. Could
use another one like it. — J. A. Roney. G.
A. R. Opera House, North East, Md.

Thunderbolt Jack (Arrow), with Jack
Hoxie. — Great. The higher the episodes
the bigger the crowd. Jack is liked
around here. — Luna theatre, Brooklyn,
N. Y. — Neighborhood patronage.

The Sky Ranger (Pathe), with June
Caprice. — First episode was as near per-
fect as a serial could be. Very promising
indeed. Patrons loud in praise. I have
Mexican trade and the Spanish titles are
a great asset as a drawing card to these
people. — Mrs. W. H. Heifer, Itasca the-
atre, Alice, Tex. — Small town patronage.

The Diamond Queen (Universal), with
a special cast. — Serial holds up good.
But business is falling off on all serials.
Hot weather business. — Wm. Thacher,
Royal theatre, Salina, Kans. — General
patronage.

The Son of Tarzan (National), with a
special cast. — Poor. Nothing to it. Naked
people and imitation apes don't go. Lay
off of it, brother exhibitors. On the 13th
episode. Business fell off one half. It
has ruined my best day, Saturday. — H.
T. Hodge. Gem theatre. Abilene, Tex. —
Neighborhood patronage.

The Avenging Arrow (Pathe), with
Ruth Roland.— O. K. The kids are wild
about this one and it holds up fine. —
Luna theatre, Brooklyn, N. Y. — Neigh-
borhood patronage.

The Diamond Queen Universal i with
Eileen Sedgwick. — On the 15th episode.
Held up fine all the way. Patrons liked
it fine, and it draws in hot weather. —
Thomas Dewing, Centerville Opera
House, Centerville, Md. — Neighborhood
patronage.

Short Subjects

Holy Smoke (Educational), with a
special cast. — A crackerjack, clean,
wholesome comedy. It is the kind that
the people want. — H. J. Longaker, How-
ard theatre, Alexandria, Minn. — Neigh-
borhood patronage.

Bride and Broom (Sunlite), with a
special cast. — Not much to this one. Got
one or two laughs. Comedy too tame, and
nothing to it. I am off of them. — Wm.
Thacher, Royal theatre, Salina, Kans. —
General patronage.

Trouble (Warner Brothers), with Al
St. John. — Great. We have run four, all
that has been made to date, and they
will certainly make you want more.
Everybody knows St. John as "Fatty"
Arbuckle's best comedies featured St.
John. You are missing a good bet if you
pass up these two-reelers. — W. E. Elkin.
Temple theatre. Aberdeen, Miss. — Neigh-
borhood patronage.

Get Out and Get Under (Pathe), with
Harold Lloyd. — Deadest comedy that
Lloyd ever made, to my knowledge. Keep
it out of your house. — Anton Slepka.
Jewel theatre, Okemah, Okla. — General
patronage.

Camping Out (Paramount), with Ros-
coe Arbuckle. — A really good comedy.
One of the few that is not too rank. One
who has been to Catalina would instantly
recognize the scenes. — Mrs. W. H. Hei-
fer, Itasca theatre, Alice, Tex. — Small
town patronage.

The Midnight Riders (Universal),
with Jack Perrin. — This is a dandy two-
reeler. Some action. Went big. Find
Perrin getting better right along. Keep
it up. — Wm. Thacher, Royal theatre, Sa-
lina, Kans. — General patronage.

Wet and Warmer (First National),
with a special cast. — An absolute knock-
out Run four of these two-reel come-
dies, and they are great. It is too bad
that Lerhman does not make at least one
a month. If you want to make your audi-
ence laugh, get this one. — W. E. Elkin,
Temple theatre, Aberdeen, Miss. — Neigh-
borhood patronage.

A Head Waiter's Heart (Alladin), with
Bud Duncan. — This is the third one.
Nothing to them. They are the poorest
ever put on the screen. I am off of them.
— Wm. Thacher, Royal theatre, Salina,
Kans. — General patronage.

Farmyard Follies (Fox), with a special
cast. — One of the good ones. Many new-
stunts. — H. J. Longaker, Howard thea-
tre. Alexandria, Minn. — Neighborhood
patronage.

A Bunch of Kisses (Universal). — A
good comedy. Went big. Some good
stuff in this one. — Wm. Thacher, Royal
theatre, Salina, Kans. — General patron-
age.

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title ...

Star

Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

64 EXHIBITORS HERALD

July 30, 1921

Story of Educational Convention Continued

From P. 25

feet in their pictures, and began to have
an ideal — an ideal of quality and of serv-
ice.

"The results of the first year's efforts
have been most gratifying. Distribution
of our product has shown a steady im-
provement. As to the quality of the pic-
tures, Christie, for example, never made
before his association with Educational
anything to compare with the comedies
he has produced in the last few months.
It is the same with the other producers.

Additions to Product

"We have found it necessary at the be-
ginning of our second year to add in
great measure to our products. To the
Christie Comedies, Torchy Comedies,
Mermaid Comedies, Campbell Animal
Comedies, Robert C. Bruce Scenics,
Chester Outings and other subjects which
we have released in the last year, we
hare added Punch Comedies, with casts
including some of the best known com-
edy stars in the country; a series of two-
reel dramatic photoplays from Selig-Rork
which already, with only one theatre
showing and the private showings in our
projection room, give signs of meeting
with an enthusiastic reception, and other
subjects. Within the last few days we
have contracted for a series of Tooner-
ville Trolley Comedies. These comedies
have gained a popularity that makes it
unnecessary for me to elaborate upon
them. It is simply following out our
policy of getting the best that there is to
be had in the short subject field. We
also will release a series of Sketcho-
graphs, a splendid example of animated
cartoons with informative value by Julian
Ollendorff."

Mr. Hammons then turned to the
sales angle, and for a few minutes dis-
cussed his ideas of the broad scope of
service that he thought the sales organ-
ization ought to adopt as an ideal.

"It is not enough merely to sign up

CHARLES H. CHRISTIE

General manager of Christie Film Com-
pany, who attended the Educational
convention with Al Christie.

contracts for our pictures," said Mr.
Hammons. "The trouble with most
businesses is that they have gotten into
a rut. When we merely tell an ex-
hibitor a picture is so much, ask him to
sign on the dotted line and take his
check, we, too, are getting into a rut.
Let's get out of it. Let's be of service
to the exhibitor, the man who buys our
product. Show him how he can make
use of our short pictures to better advan-
tage. Give him a good exploitation idea
now and then. Tell him how he can
hook his various pictures up to best ad-
vantage. Let us look to his interests,
too."

J. W. O'Mahoney Speaks

Following the president's address, the
ensuing year's advertising and publicity
campaign was outlined by J. W.
O'Mahoney, director of advertising and
publicity.

"In the last year," said Mr. O'Mahoney,
"Educational, with a high quality
product, has taken a step ahead of the
rest of the industry in trying to provide
posters and other helps to the exhibitor
that would be more acceptable to the
public.

"Now Mr. Hammons has authorized
the expenditure of large sums of money
on a campaign to help the exhibitor who
shows our pictures to sell his entertain-
ment to the public. Beginning on Sep-
tember 3, we will, talk to the public
through the medium of the Saturday
Evening Post, telling the many millions of
readers of this magazine that wherever
they see the Educational trade mark ex-
hibited on the posters shown by a theatre
they may be sure that here they can
find a diversified program; that there is
a theatre that does not think only of one
picture, but gives serious consideration
to every subject shown, to the end that
everyone may go away pleased. Whether
it is a comedy they want, or a scenic, or a
short dramatic photoplay of as much
seriousness and as high quality as can
be found in any five-reel subject, we
will tell these millions that their best
guide is the 'sign of quality,' the Edu-
cational trade mark.

"We believe that the exhibitor will be
quick to realize that here we are doing
something for his benefit as much as for
our own."

Ginsberg Gives Observations

On Tuesday morning Henry Ginsberg,
manager of the domestic sales depart-
ment addressed the meeting. Mr. Gins-
berg told briefly his observations on a
recent tour of the whole country and
discussed product, prices and sales plans
for the year.

"During the year of our existence,"
said Mr. Ginsberg, "gross returns on the
most expensive of our product have
doubled. The producer is getting better
royalties as a result of our distribution
system. The result, of course, is a
product for us to sell that is steadily im-
proving in quality. While the exhibitor
is paying more now for many of our sub-
jects than he was before we took them
over, he realizes better than anyone else
the improved drawing power of the
product."

A general discussion of sales problems,
followed Mr. Ginsberg's talk. Mr. Carl
Anderson, in the half day allotted for
discussion of general business problems,
presented expositions on bonding of em-
ployes, efficiency record systems, physical

AL CHRISTIE
President and supervising director of all
Christie comedies

handling of films and accessories, and
talked generally on exchange life.

Distribution from the home office to
the branches was discussed by Mr. An-
derson at some length with an explana-
tion of the efficiency methods he has
brought about to expedite the handling
of film and other material being shipped
to the exchanges.

Producers Meet Managers

Accounting and the matter of reports
from the exchanges to the home office
were also touched upon, and a general
discussion of these subjects by the dele-
gates to the convention followed.

Representatives of several of the larg-
est producing companies making Educa-
tional pictures were introduced to the
convention and made short addresses on
Wednesday afternoon. Among them
were Al and Charles Christie of the
Christie Film Company, and Capt. G.
McL. Baines, producer of First National
Kinograms, Educational's semi-weekly
news reel. A convention dinner began
at 6 o'clock, and following this the dele-
gates to the convention spent the evening
at the theatre.

Henry Walthall Lead in

Curwood-Vitagragh Film

With the completion of the cast for
"Flower of the North," production has
begun on this Vitagraph special based on
the novel of the same name by James
Oliver Curwood. Henry B. Walthall will
have the leading male role of Philip, and
Pauline Starke will appear opposite Mr.
Walthall as Jeanne.

Others in the cast are Emmett King,
Harry Northrup, Joe Rickson, Jack Cur-
tis, Walter Rogers, William McCall and
Vincintc Howard. David Smith is in
charge of the production.

Equipment

Progress

The Marr & Colton Com-
pany, manufacturers of the
New Era organ at Warsaw,
X. Y., have just completed
plans which provide for an en-
largement of their factory. It
is an encouraging sign in these
times of depression to note
that a 6rm of the Marr &: Col-
ton calibre is expressing faith
in an early pick-up in business
in such a substantial way.

* * *

The Argus Enterprises of
Cleveland have withdrawn
from the Chicago field, dispos-
ing of their interests at this
point to the Exhibitors Supply
Company. The latter company
will in the future take care of
Simplex distribution in that
territory and, of course, main-
tain its customary standard of
service in the matter of other
theatre supplies.

* * *

Backers of the Neebpura
ventilating and deodorizing
system, the company lately in-
corporated in Minneapolis, are
at present engaged in the de-
tails of a strong selling cam-
paign soon to be launched.
The first installation of the
company was at the new
Tivoli in Chicago and is re-
ported as giving satisfactory
service.

* * *

Nearing completion is the
installation of the new Han-
son Vacant Seat Indicator set
in Sid Grauman's Million Dol-
lar theatre in Los Angeles.
This new electrical system ex-
ercises its almost uncanny
powers to indicate at any and
all times not only the number
of vacant seats, but their exact
location. The company be-
cause of its western origin —
the headquarters are in Seattle.
Wash. — is at present engaged
making installations along the
west coast.

Michigan Exhibitor Gets Best
Of Heat Wave With Invention

W. D. Ascough, Manager of Miles-Regent at Detroit,
Uses City Water to Help His Ventilating
System and Plays to Capacity

WD. ASCOUGH, manager of the
. Miles-Regent, Detroit, has
found his way around the dearth
of business accompanying the prolonged
hot spell, and. according to his statement,
is now enjoying sufficient patronage to
make business profitable.

Mr. Ascough used the city water mains
and two cutouts of polar bears to accom-
plish his object. He invited the mayor
of the city to come to his theatre to at-
tend a special performance and enjoy
the cool interior.

"I saw the business receding day by
day and saw something besides press
matter had to be resorted to," said Mr.
Ascough. "I took a long piece of gal-
vanized sheet iron, making it in a trough-
like shape, then placed it over the intake
fan room, connecting it up with the city
water main. I then had a constant flow
of cool water which was taken up by the
cooling system and it proved to be a
great success.

"In addition to this a big announce-
ment was placed over the theatre door to
tell the public that the interior was
twenty degrees cooler than outside. A
cutout of two big polar bears, with the
wording, 'We have come to stay,' proved
very effective. Still another sign read:
'The Regent is as cool as the ocean
breezes.'

* * *

"With this completed the mayor was
invited to attend a special performance
and witness the new cooling device which
had been just installed. It was one of
the hottest nights and Mayor Couzens on
leaving the theatre remarked that the
Regent was certainly cool enough to at-
tract attention. After this notice came
out in one of Detroit's dailies, business
began to show a marked increase and
from then on the password was to get the
Regent habit and see a first-run picture.

"The Regent theatre is located in the
center of Detroit and is without doubt
one of the finest equipped theatres in the
country as well as having a large seating
capacity. Henry Ford and his associates

often attend the playhouse. Mr. Ford
has frequently commented on the even
temperature maintained in the theatre
and gave this as one of the reasons for
his attendance."

Mr. Ascough said that it was his can-
did opinion that many of the theatres,
throughout the country were simply sick
due to neglect; that in many instances-
the managers were only looking for pay
day. He said he believed that all branches
of publicity and exploitation should be
familiar to the manager. He decried the
fact that some managers rely solely on
the publicity end of the game while an-
other puts his faith in the feature and
still another puts his confidence in the
orchestra and directs his attention pri-
marily towards this feature.

"The successful manager today," said
Mr. Ascough in this connection, "is the
one who has endless consideration for the
welfare of the public and never allows
the patron to leave the theatre dissatis-
fied.

"Give them every consideration; if
necessary give them tickets for another
performance. This may at times seem
far-fetched, but it will not be long until
you are rewarded for your efforts.

"The patrons who attend your theatre
will soon realize that they can depend
upon a square deal.

"When a depression like the present
one is sweeping over the country and
hundreds of theatres are taking refuge in
closing for want of more actual business,
remember you can bolster up your busi-
ness often by reaching out and thinking
up new devices.

"Do not grow despondent just because
we have a few hot daj-s and business is
somewhat retarded. Keep in mind a cool
theatre in summer and a warm theatre in
winter, every consideration for your pa-
trons, good wholesome entertainment and
in the long run you will be amply re-
warded for your efforts."

E X H I B I T O R S HERALD

July 30, 1921

Typhoon installation on roof of the Livonia theatre, Brooklyn, N. Y., consisting of a ten-foot Typhoon twin set and a ten-foot

tandem set.

Launch Campaign of Education

Organists Plan to Raise
Standards of Playing
Through the Medium
of Examinations and
Publicity Work.

With a membership of thirty of the
leading organists in New York and
vicinity, the Society of Theatre Organ-
ists have launched a campaign of educa-
tion among exhibitors, the musical pro-
fession and the public. The society had
its inception in New York recently and
its announced purpose is to solve the
problems facing the profession.

The society will carry on its work so-
cially through the advantages of meeting
together regularly and by raising the
standards of playing through the medium
of examinations and publicity work.

* * *

It is the belief of those behind the
project that the raising of standards will
not only benefit the managers through
the greater efficiency of the organists,
but that the latter will receive better
recognition and more favorable condi-
tions.

According to the executives of the new
organization, the body is not to be con-
fused with the general idea of trade
union. Its aims are far above this, it is
declared. While it will ask a square deal
for the theatre organist, il will also be
fair with the employer, demanding greater
skill on the part of its members so that
their claims for adequate recognition will
be based upon service rendered.

Candidates for membership will be re-
quired to pass an examination in organ
playing, sight reading, improvising and
picture playing.

* * »

There will be a department in an organ
magazine devoted to the society and later

an entire magazine devoted to the inter-
ests of theatre organists is contemplated.
A charter will be granted in a few weeks.

Officers elected are: President, John
Hammond, Strand theatre, Brooklyn;
vice-president, Robert Berentsen, New
Atlantic, Brooklyn; recording secretary,
J. Van Cleft Cooper, Rivoli theatre, New
\'ork; corresponding secretary, Raymond
Willever, Utica theatre, Brooklyn; treas-
urer, Sigmund Krumgold, Criterion the-
atre, New York. Executive committee:
The officers and Frank S. Adams, Rialto
theatre, New York; George Crook, Capi-
tol theatre, New York. The chairmen of
committees: Examining board, Firmin
Swinnen, Rivoli theatre; membership,
Frederick Smith, Strand theatre, New
York; organ, Ernest Jores, Audubon the-
atre, New York; publicity, Frank S.
Adams, Rialto theatre, New York.

TYPHOON FAN COMPANY

IN RECORD BUSINESS

The Typhoon Fan Company, New
York, manufacturers of the Typhoon
Cooling System, have experienced no
falling off in the volume of business so
far this year, according to officials of
the company. In fact, they declare, the
past two months have exceeded those of
previous years by a considerable margin,
the increase in business having been made
possible through the fact that the
Typhoon Cooling System is easily adapt-
able to either old or new theatres, while,
at the same time, the apparatus can be
installed in practically any location,
either outside or inside the theatre.

The majority of installations are made
on the roof, as from this position the
Typhoons are able to obtain cooler and
purer air and force it in large volume
into the theatre through openings in the
roof and ceiling.

Other Locations Used

Where the construction of the theatre

does not permit of the installation on the
roof there are many other locations that
can be used, such as the attic space,
rooms over the auditorium or on the out-
side walls.

One of the more recent of the many
installations already made in Brooklyn,
N. Y., is in the Livonia theatre, owned
by the Willonia Amusement Company.
This installation consists of a 10-foot
Typhoon Twin Set and a 10-foot Tandem
Set. Some idea of the size and general
construction of the roof equipment can
be had by glancing at the accompanying
illustration.

The two Typhoons shown have a span
of 26 feet and are driven by a motor of
20 horsepower at a speed of 150 revolu-
tions per minute. The frame work
shown is made of angle iron and when
covered with sheet metal will completely
house the entire apparatus. The 10-foot
Typhoon Tandem Set is also located on
the roof directly over the proscenium.

Affords Even Temperature

This set will also be operated by a 20-
horsepower motor driving the huge
Typhoons at 150 revolutions per minute.
No matter how hot or sultry the weather
may be outside, the interior of this house
will be cool and comfortable, as there
will be a complete change of atmosphere
at least once every minute, it is claimed,
and there will be no danger from
draught, as the air will pass over the
audience at low velocity.

During the winter months, either one
or both of these Typhoon Sets can be
reversed and used for exhausting the air
instead of blowing the air in, as is done
during the summer.

May Open Branch Offices

Nathan Hirsh, president of Aywon
Film Corporation, has returned from a
business and pleasure trip abroad. Upon
his return Melvin Hirsh, general man-
ager, announced that it is probable the
company will open branch offices in suit-
able key cities.

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit

Efficiency that costs nothing. Inquire, HANSEN VACANT SEAT INDICATOR CO.

Installed withe ut closing. 536 Central Building, Seattle, Washington

July 30, 1921

EXHIBITORS HERALD

Th eatres

Providing Comfort tor Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

Chicago. — A $400,000 theatre to seat
2,000 will be erected in Blackstone ave-
nue, near 55th street, by a syndicate with
which W. K. Young is associated.

Hoboken, N. J. — Louis F. Blumenthal
will build a $550,000 theatre at Jackson
and Orient avenues in the Greenville sec-
tion of Jersey City.

Elizabeth, N. J. — Work has com-
menced on the new theatre at 43 Broad
street. It will have a seating capacitv
of 2,500.

Asheville, N. C. — Ideal Amusement and

Investment Company has been formed to
erect a $100,000 theatre.

Same Fe, N. M.— El Onate has been
decided upon as the name of the new
theatre which will be opened here in
August under the management of John
B. McManus.

Oshkosh, Wis. — Roy Cummings dis-
posal of his share in Cummings Amuse-
ment Company to Saxe Brothers of Mil-
waukee has led to the report that a new
theatre will be erected here.

Dinuba, Cal. — J. F. Williams will erect
an $85,000 theatre here to seat 1,400.
*

Columbia, Mo. — A $50,000 theatre will
be erected on the site of the Old Trails
garage by Will E. Smith, T. K. Catron
and associates.

Wheeling, W. Va.— The new Plaza
theatre in Market street, between 11th
and 12th. will be opened within the next
month. Paul Leach will manage it.
*

Remodeling

Bridgeton, N. J. — The Criterion the-
atre here is to be remodeled this sum-
mer.

Pert Huron, Mich. — Manager Sipe has

closed the Majestic theatre to make sev-
eral changes on the interior of the house.

Wheeling, W. Va. — The interior of the
Libertv theatre has been redecorated.

Baltimore, Md. — Xew seats and light-
ing fixtures will be installed in the New
theatre. The house also will be reno-
vated.

Pittsburgh, Pa. — Litt Brothers of Phil-
adelphia have leased the Duquesne the-
atre. An expenditure of $200,000 will be
made in remodeling the house.

Baltimore, Md. — The Fremont theatre
has been closed for the summer to per-
mit alterations. Manager Charles E.
Xolte says the house will be enlarged.

Projectors

Areola, 111. — A new Simplex projector
has been installed in the Areola theatre
by Charles E. Martin.

Ownership Changes

Marshfield, Wis.— John Adler of the
Adler has purchased the Trio theatre.

Gold Fibre Screens

Exhibitors are quick to emphasize that their theatre
is equipped with a Minusa, — knowing that neither
explanation nor argument is necessary.

Samplts and liltraturt upon requen

'Vorld s Largest Producers^/
J^otion Picture Screens

I EXHIBITORS

| HERALD— I

M 3

THE MOST INTERESTING
PAPER IN THE FIELD

I GUARANTEES MAXIMUM I

ADVERTISING
RESULTS

The Box Office Value of a
Good Organ

Nothing gives your theatre quite the high class character
that a wonderful, colorful organ does. Even a master
film loses much in its showing if the musical background
is not in keeping with its high class quality.

The equivalent of a symphony orchestra, possessing
the volume and grandeur of a great group of instruments,
there is no "let-down" in the musical progress of the
program when the change from orchestra is made — if
your organist has a Skinner at his disposal.

Discerning owners of theatres, who are satisfied with
only the best, have installed Skinner Organs. They
have paid more, because they realized that they were
worth more and would bring in returns in satisfaction
and profits which always justify such an increased ex-
penditure.

Skinner Organs place at the command of your organist
everything from the most delicate dulcet tones of the
flute to the resounding, deep laboring volume of a full
orchestra, with a thousand wonderful, colorful qualities
of tone between.

Satisfy your audience and yo jr organist with a Skinner'

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BOSTON, MASS.

Organ Architects and Builders
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EXHIBITORS HERALD

July 30, 1921

TOURING wT7h
The SOUTH H: E: N:

Globe Film Service of Baltimore and
Washington, D. C, will move into their
new quarters at 11 and 13 S. Gay street,
Baltimore. Harry Mishkind will welcome
his large clientele at the above address.
One of the really big exploitation features
of the season has been acquired by Globe
Service. It is a five-reel subject, "Every
Woman's Problem," featuring "Mrs. Wal-
lace Reid," ready for immediate release in
Maryland, Delaware, Virginia and District
of Columbia.

* * *

The Colonial theatre at Radford, Va.,
under the able management of Harry Sem-
bler, will be remodeled this summer and
the seating capacity enlarged. Mr. Sem-
hler, who was formerly an exhibitor at
Portsmouth, Pa., plans to install an elabor-
ate ventilating system in^.ie Colonial.

znn rt

Walter R. Roberts, who owns the
Dreamland at East Radford, Va., is con-
tracting with a local firm of architects to
thoroughly renovate his house this summer.

* * *

J. O. Tibbs has sold his half interest in
the Wilmot theatre at Christiansburg, Va.,
to his partner, W. S. Snybow of this city.
Raymond Lawrence, who has been chief
projectionist at the Wilmont, will manage
and book this house in which an additional
machine will be installed.

F. O. Webber has taken over the interest
that was owned by Mrs. Gene Carrco in

the Park theatre at Roanoke, Va., and will
have complete charge of the booking and
business end of this successful theatre.

* * *

Storm clouds were hanging low ovet
Staunton, Va., the other night and we won-
der whether the New or Beverly theatres
secured the contract on a certain popular
brand of pictures.

* * *

Claud E. Baugher of Harrisonburg, Va.,
is building a 400-seat house to open about
Aug. 1 and which it is said will cost $15,000.
Two latest types Simplex and Gold Fibre
screen will be installed.

"Gold Rooster" Ainsworth, the salesman
who once made George Kliene attractions
in Pittsburgh famous, is now holding down
the manager's chair in Pathe's Washing-
ton, D. C, office. The following big five
are traveling out of this office: H. C.
Wales, J. L. Whittle, H. E. Hunter, Fred
Steele and A. W. Carrick.

* * *

Walter Decker, who manages the Em-
pire and City opera house at Frederick,
Md., has just finished negotiating for an
extension of an eight-year lease on the
opera house.

* * *

That little fellow, Louis Reichert, seems
to be up to his old Pacific coast tricks of
obtaining the good will of the exhibitor.
We didn't get far into the territory served
by Realart's Washington, D. C, branch be-

fore we sensed the fact that Realart was
enjoying a substantial portion of each
town's program and that Mr. Reichert en-
joyed the confidence of the various exhibit-
ors. Louis is not one of the swivel chair
managers, even if he does weigh only 150
pounds, as he is constantly out in the ter-
ritory and that means business.

* * *

C. C. Wallace, the former branch man-
ager of Famous Players at Indianapolis,
has been transferred to the Washington,
D. C, branch, succeeding Manager L. Ros-
enthal, who has resigned.

* * *

The Reliance Film Exchange, managed
by Leo. G. Garner, announces the purchase
of the new Ann Little serial, "The Blue
Fox," in fifteen episodes, which will be re-
leased Aug. 15 in Maryland and Virginia.

* * *

Jules Levy is now managing the Wash-
ington Film Exchange and the Universal
Features at Washington, D. C. Jules pines
for Toledo and the bright lights of Detroit
and he is wondering if he will ever learn
to like Baltimore. Manager Levy had the
misfortune or good luck to smash his old
Columbia in a collision with another car on
the speedway the other night. It is said
Jules contemplates buying a Pierce- Arrow.

* * *

The new Republic theatre is now open
and is said to be one of the finest colored
theatres in the United States. This house
was built by the Globe Amusement Com-
pany of Washington, D. C. Joseph Mak-
over, president. Walter Pinchback is
house manager.

* * *

Dave S. Biron, who operates the Liberty
and American theatres in Washington, D.
C, does not believe in double feature pro-
grams. Dave booked a percentage picture
the other day, but did not notice the rider
that was attached to the contract.

Hobart Bosworth
Productions

INCORPORATED

Thomas H.Ince Studios

CULVER CITY, CALIFORNIA
To Be Released Soon:

"The Sea Lion"
"Renunciation"

CHICAGO TRADE EVENTS

Amendments Weaken
Illinois Deposit Bill

Measure Effective on July 1
Following Signature by
Governor

The advance deposit measure, as
amended by the state senate, has been
signed by Governor Small. It became
effective on July 1.

The amendments, according to mem-
bers of the Illinois Exhibitors' Alliance,
materially weaken the law. One of the
principal faults, exhibitors say, is that the
law does not require deposit money to be
kept in trust in a bank in the county in
which the depositor does business.

In the law as amended no amount is
stipulated as a fine for its violation.
Amendment No. 2 provides that "the
money so advanced shall be deposited at
interest with a bank or trust company au-
thorized by law to do business in trust for
the use of the parties to such contract or
agreement."

The law also requires that a copy of the
contract for the rental or use of property
shall be deposited with the money ad-
vanced.

Leserman Finds Optimism
Among Exhibitors of State

I. Leserman, Chicago manager for
Universal, who has just returned from a
trip through the state, announces that he
found the exhibitors very optimistic. He
says that the prevailing opinion was that
business would return by fall and would
assume a normal status by September 15.

Mr. Leserman stated that he closed
some good contracts while on his trip,
which took him to Dundee, Elgin, Au-
rora, Laon, Sandwich, Somanock, Le-
land, Mendota, La Salle, Peru, Reman,
Utica and Marseilles.

Moore Buys Interest

In Indiana Exchange

Merrill M. Moore, former owner of
the Paramount theatre, Kokomo, Ind.,
has purchased Mrs. Anna Lawton's in-
terest in Crescent Film Company at In-
dianapolis. J. C. Mack retains half inter-
est in the exchange.

Mr. Moore associated himself with the
industry in the fall of 1906 in Chicago.
He has been connected with various
branches of the business since that date.

A. J. Krug Dies After

Appendicitis Operation

A. J. Krug, well known Chicago ex-
hibitor, died last week folowing an opera-
tion for appendicitis. Mr. Krug, who
operated the Windsor Park theatre, al-
ways had been active in exhibitor organ-
ization, at one time being president of
the Chicago local of the Motion Picture
Theatre Owners. His funeral was held
on Friday.

City Officials Arrest

Little Ben Alexander

Little Ben Alexander, who made such
a hit in Griffith's "Hearts of the World,"
is visiting in Chicago this week and ap-
pearing at the Rialto theatre, in a little
sketch written especially for him. Not-
withstanding he is accompanied by his
mother and a tutor, the city authorities
arrested him under the factory inspection
laws, and a fine of $25 was imposed.

Joyce Film Announced

Chicagoans will have an opportunity
to see Peggy Joyce on the screen soon.
The McVicker's theatre has booked "The
Woman and the Law" a Fox picture in
which Miss Joyce has a prominent part.
Mariam Cooper is the star of the picture.

Hopp Signs First Contract

Joe Hopp has signed contract No. 1 for
the Paramount all star production, "The
Affairs of Anatol." Mr. Hopp will play
the feature at the Fort Armstrong thea-
tre in Rock Island in September.

J. Silha Vacationing

J. Silha, president of the Chicago local
of the Illinois Exhibitors Alliance, with
his family is spending several weeks vis-
iting relatives at Benton Harbor, Mich.

Here are the boys from the Booking Depart-
ment of Chicago's Universal exchange. Left
to right: (Top) Ben Eisenberg, George Col-
lins; (Bottom row) Russell Mortensen, and
Walter Hylans, service manager.

Universal Salesmen
Compete in Contest

Herman Stern Organizes Two
Teams in Drive for
Business

Herman Stern, district manager of the
Chicago territory for Universal, has or-
ganized the Chicago sales force into two
opposing teams in the $7,000 prize con-
test for the office bringing in the great-
est amount of business from the period
July 5 to August 15.

Each tear ' - ten men under a cap-
tain, as follows:

Carl Leserman, Captain; Alexander
Funk, Sampson, Hellman, St. Clair, Fox,
Laemmlc, Hyland, George.

Lipton Astrachan, Captain; Schlanger,
Neilsen, L. Leserman, Smith, Jones,
Armgradt, Decker, Hill Eisenberg.

At the close of the first week the As-
trachan team was two points ahead of
the Carl Leserman team. The points
are based on $1,000 worth of business
obtained by a team. At the end of the
contest the two teams will be given a
dinner at the Blackstone hotel.

Celebrated Has Panacea

For "Sick" Box Office

Celebrated Players Film Corporation,
Chicago franchise holder of Federated
Film Exchanges of America, is carrying
out a widespread mail campaign to com-
bat the hot weather slump with booking
of Hallroom Boys' comedies. The entire
exhibitor mailing list has been bom-
barded with two letters entitled, "Hot
Weather Thoughts" and "A Remedy for
a Sick Box Office," showing how the
heated spell could be turned into a period
of profit instead of deficit.

Lubin at Rothacker

Plant on Trip East

Bert Lubin, president of Western Pic-
tures Corporation, stopped over at the
Rothacker Chicago laboratory en route
to New York. With him were Director
R. H. Townley and Cameraman Hol-
brook. They had just completed the
pfoduction at San Antonio of "Partners
of the Sunset," the first of a series of six
pictures of Western atmosphere star-
ring Allene Ray.

Rothacker Executive

Goes to Coast Plant

F. W. Kraemer, assistant Rothacker
Film Company comptroller, was given a
farewell dinner before his departure for
the Coast. He expects to be in Los An-
geles several months. He will be of
further assistance to Joseph Aller in in-
stalling a cost system for the Rothacker-
Aller Laboratories.

EXHIBITORS HERALD

July 30, 1921

! CHICAGO PERSONALITIES^

!— — — — ™— — . By Mac— ~— — — ~— ^

They tell us that Joe Lyo,n of the Fox
exchange brought back a couple of bottles
of "cough syrup" from the wilds of Kala-
mazoo, his recent summer sojourn, which
suddenly took to travel and are gone.
Never mind, Joe. that contract you landed
the other day should bring "smiles." C'mon,
let bygones be as you were!

* * *

H. R. Phillips of the Robertson-Cole
branch has finally agreed to appear at the
Cowboy's rodeo to be staged in Grant Park.
He will grab the ducats while big "Bill"
Brimmer, manager of the local Vitagraph
exchange, will pull a series of thrills from
the saddle of "The Black Beauty."

* * *

J. S. Jossey of the Arrow Film Corpora-
tion, who has been hovering about the
Windy City for the past fortnight, pulled
out for New York City Saturday, July 9.
He seemed all lit up with joyful smiles.
More than likely the warm reception ten-
dered to his company's star, Jack Hoxie,
was the cause. That warble, "Kiss Your
Little Patient, Good-night Nurse," was the
last we heard of him as the monarch of the
rails steamed eastward toward ol' Broad-
way, with the genial Jossey.

* * *

Another motorist of filmland arises to
murmur that he is driving a 'Du-Jay'
Sounds to us like Phil Soloman of the
Vitagraph is spelling "Dodge" with a de-
cided French accent. That's a nice thing
about most of the "stuff" from Detroit.
They respond to any name you might want
to give them.

* * *

William Brimmer, manager of the local
Vitagraph exchange has all the exhibitors
hyped up with curiosity as to who is who
in their new forthcoming serial, "Breaking
Through." What's the matter Bill? Is it
a regular Sam Lloyd puzzle — is it?

* * *

Joe Trinz and party of four are leaving
for Saratoga, N. Y., July 25 in his big
motor to attend the race season. 'Tis said

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ga.

Largest Independent Film Exchange South

Morris Hellman and party will meet them
there, going by rail at a later date. That
9 to 1 shot that Maury cashed last week
seems to be responsible for his trip east-
ward. Watch yer step, Maury — we heard
that that "Pittsburgh Phil" was known to
have hoofed it home from the track in-
numerable times, besides New Yawk is
some hike these sultry days.

* * *

O. J. Wooden, city sales representative
for Select, left for a month's summering
at Bridgman, Mich. With golf, swims,
fishing and various sundry warm weather
diversions he should return to us with a
regular Hawaiian complexion.

* * *

H. Stern, division manager of Universal
is to stage a party for the personnel of the
local branch, Saturday, July 23. The party
will leave here by motor cars to Cedar
Lake, Indiana, to enjoy a real southern
fried chicken dinner. Of course, plenty of
smokes and all that sort of stuff.

* * *

Paul DeOuto, formerly with the Edu-
cational exchange, has joined interests with
Jack Gill. They have organized the Eureka
Film Service and are offering the exhibitors
hereabouts ample opportunity to have their
audiences see themselves in the movies.
Better see the boys, understand the Maple-
wood theatre put it over big.

* * *

What's this we hear, that Manager Burke,
well-known southsider. was giving the De-
troit oilcan a spin through Jackson Park
the other morn, about five o'clock, when off
to the starboard side of his cruiser, he spied

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special < rofessional
discounts on UNIVERSALS.

Immediate deliver? on all modele. DeBrle.
DeFranne. Path* and many others demon
atreted In oar showroom. Sand for oar coon
plate catalog at once, free-on request

BASS CAMERA COMPANY

Dept . H, 109 M. Dear born St., Chlcaso. III.

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Address: \\ illemfilm

Harry Mitchell, golf club in hand, bare-
footed, closely followed by "Jock" Green-
wood, busily seeking a couple of golf balls
they had failed to put the requisite amount
of direction on.

Prank Zambreno, president of the Unity
Photoplays, left for the East July 17 for
an extended trip, passing part of the time
at Atlantic City listening to what the wild
waves have to murmur along the Joisey
coast.

* * *

No wonder Art Lowv has one of those
cabaret tans. He averages about a dozen
hours a week about the Illinois-Indiana ex-
change, the rest of the time up north in
Wisconsin at his summer home, where the
sun seems much closer than breeze-ridden
Chi. Forgive this boost lads. It may turn
cooler, one cawnt always be wrong.

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

WANTED to buy complete theatre equipment;
all makes moving picture machines; suitcase pro-
jectors; chairs; compensarcs; motors; fans, etc.
Write us before selling. State best cash price
in first letter. Monarch Theatre Supply Company,
724 South Wabash avenue, Chicago, III.

FOR SALE— At a bargain, Wurlitzer Style O,
Motion Picture Orchestra, 1920 model. Good as
new. C. F. Allen, Waverly, III.

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velasquin"

Avenida de Belgica 43, Havana, Cuba

Remember the Kiddies!

For the short juvenile
subject your program
needs write or wire —

Jack MacCullough Studios

1825-31 Warren Avenue
Chicago - - Illinois

Or ask YOUR nearest EXCHANGE

"LA-INTERNAC10NAL CINEMATOGRAFICA"

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba

Exclusive Cuban Rights for All "Union Italian" Productions
P.O. Be 1314 Havana, Cuba C.bl. "PHicul.

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the marl
for Big Productions

Office : Paseo de Marti 87, Havana. Cuba

CABLE: "CEGETEO"

«p / ,ouu a 1 car

The Punch of "The

MIRACLE MAN"

The Zip of "The

GOLD DIGGERS

LOUISE GLAUM

GREATER
THAN LOVE

A J. Parker

I READ jr

Production

Associated Producers Inc.

Home Offices: 729 Seventh Ave., New York City

XIII, No. 6

MA.RTIN 1. QUIGLEY^ PUBLISHER
us matter, August lo, 1917, at the Post Omce at Chicago. III., under the Act of March 3, iS/9- Ana fi 1Q?1

Published weekly at 117 South Dearborn St., Chicago. Subscription, tsco « year. nu8' w»

LDITM

ROBERTS

EXHIBITORS HERALD 3

Fables Pictures, me.

pre 5 ent s

Modernized
Cartoonist PAUL TERRY

The funniest, quaintest,
wisest short length
films you ever saw

AESOP'S FABLES are quoted more than
-any literature the world has ever seen,
with the one exception of the Bible.

They are a part of everyday speech. They
have been advertised for 2600 years.

"Look before you leap'' ; "a rolling stone gath-
ers no moss"; "a wolf in sheep's clothing,"
and a thousand other like sayings date back to
wise and funny old Aesop.

Paul Terry has brought them down to date.
He has made them into really extraordinary
Animated cartoons.

The person who won't laugh at them, learn
from them and be fascinated by them is hope-
less.

Try them cn any audien^-e. They'll go big.

EXHIBITORS HERALD

August 6, 1921

Good Pictures Make

And here are just a few of the Paramount pictures which will make the season of 1921-22 the greatest
season you ever had. You don't have to worry about business when you show these.

September

Wallace Reid in "THE HELL DIGGERS," another Byron Mor gan story full of he-man
thrills and rugged combat. Directed by Frank Urson. Cast includes Lois Wilson.

Gloria SwanSOTl in Elinor Glyn's "THE GREAT MOMENT," destined to be, without
any question, one of the half-dozen greatest productions of the present generation. Directed
by Sam Wood. Scenario by Monte M. Katterjohn.

Betty CompSOn in "AT THE END OF THE WORLD," adapted by Adelaide Heilbron
from the play by Ernst Klein. Scenario by Edfrid A. Bingham. Directed by Penrhyn
Stanlaws. Her first Paramount picture — a tale of adventure in Shanghai's underworld.

"Dangerous Lies/' a Paul Powell Production with DAVID POWELL. By E. Phillips
Oppenheim. Scenario by Mary O'Connor. A big society drama.

"The Golem, the stupendous sensation which has broken all records at the Criterion
Theatre, New York, in the hottest summer on record.

Cecil B. DeMille's production "THE AFFAIRS OF ANATOL," by Jeanie Macpherson,
suggested by Arthur Schnitzler's play and the paraphrase thereof by Granville Barker.
With Wallace Reid, Gloria Swanson, Elliott Dexter, Bebe Daniels, Monte Blue, Wanda
Hawley, Theodore Roberts, Agnes Ayres, Theodore Kosloff, Polly Moran, Raymond
Hatton, Julia Faye.

October

Elsie FergUSOTl in "FOOTLIGHTS," a John S. Robertson production, by Rita Weiman,
Miss Ferguson's greatest, and a guaranteed knockout. Photoplay by Josephine Lovett.

Thomas Nlcighan in "CAPPY RICKS," from Peter B. Kyne's lovable Saturday Evening
Post stories; rich in human interest and heart appeal. Photoplay by Albert Shelby
Le Vino, from the novel by Mr. Kyne and the play by Edward E. Rose. Directed by
Tom Forman.

George Melford's production "THE GREAT IMPERSONATION," with James Kirk- j
wood. By E. Phillips Oppenheim. Photoplay by Monte M. Katterjohn.

RoSCOe {Fatty) ArbuC^le in "GASOLINE GUS," from the Saturday Evening Post
stories by George Pattulo. Directed by James Cruze. Scenario by Walter Woods. The
.millions who have read these stories know how ideal they are as vehicles for "Fatty."

George FitzmaUr 'lCe S production "EXPERIENCE," with Richard Barthelmess. By
George V. Hobart. Photoplay by Waldemar Young. The play that broke records in
New York, Chicago, Boston, Philadelphia and almost all other big cities.

(paramount (pictures

i*$ik<>iL rtyrqm ■*— , , .*±*.

August 6, 1921

EXHIBITORS HERALD

Good Seasons!

William deMilk's production "AFTER THE SHOW," by Rita Weiman. With Jack
Holt, Lila Lee and Charles Ogle. Photoplay by Hazel McDonald and Vianna Knowlton.
A delightfully wholesome and enchanting back stage story.

Ethel Clayton in William D. Taylor's production "BEYOND," by Henry Arthur Jones.
Scenario by Julia Crawford I vers. A new story by the prominent English dramatist.

Coming

"Peter Pan, J- M. BARRIE'S masterpiece. Produced under the author's personal super-
vision by John D. Robertson.

Wallace Reid, Gloria Swanson and Elliot Dexter in "RAINBOW'S END"

(tentative title), by Lorna Moon, directed by Sam Wood. A spectacular drama.

Elsie FergUSQn and Wallace Reid in "THE LOVE DREAM," a George Fitzmaurice
production of the great Du Maurier play, "PETER IBBETSON."

Cecil B. DeMille's production "FOOLS' PARADISE," by Jeanie Macpherson, suggested
by Leonard Merrick's story "The Laurels and the Lady." With Dorothy Dalton and a
great cast, including Mildred Harris, Conrad Nagel and Theodore Kosloff.

William S. Hart in "THREE WORD BRAND," a William S. Hart production directed
by Lambert Hillyer. A picture in which Hart plays three different roles.

"Beside the Bonnie Briar Bush/' Donald Crisp's production of Ian MacLaren's
famous novel. Filmed on the original locations with Mr. Crisp in the leading role.

George Melford's production "THE SHEIK," from the famous novel by E. M. Hull.
With Agnes Ayres and Rudolph Valentino.

Thomas Meighan in "A PRINCE THERE WAS," ^eorge M. Cohan's great comedy
success, by Darragh Aldrich.

Wallace Reid in "THE CHAMPION," from the season's Broadway success by Thomas
Louden and E. A. Thomas.

Gloria Swanson in Elinor Glyn's "BEYOND THE ROCKS," directed by Sam Wood.

Betty CompSOn in J. M. Barrie's "THE LITTLE MINISTER," directed by Penrhyn
Stanlaws.

(paramount (pictures

he new season! Sxlubdors wdl need,
as never before, the best pictures
procurable in order to attract and
hold profitable patronage, recog-
nizing this fact, and desiring
to strengthen in every way the
exhibitors, J\l{r. William ^fox has
decided to cancel the profitable
arrangements already concluded
for the theatrical road lours of
his Jfew tjork sensation,

ueen of Sheba

and lo release that magnificent
photo -spectacle success direct to
the exhibdors of the United Stales
and Canada.

(pi view of the response to his an-
J nouncement of the twelve special
super- features to be released in
1921 -1922, Jir.Jox has fell him-
selfjus I fled in adopting the above
policy.

Of the twelve special super-features
for 192H922, following are announced
for immediate boo^in^. Applications
will be considered in the order of their
receipt.

OVEH THE HILL
A VIRGIK, PARADISE
A CONNECTICUT VANOE

IN KJX.G- JU^THUI^S COURT

THUNDERCLAP
SHAME

PEiyu^r

FOOTFALLS

•ZAXe; PREY'S

THE LAST T^AIL
UEE1SL OF SHEBA

Exhibitors are advised to mal^e
inquiries by telephone, wire, or by
personal contact-

cAddi-e s s
SPECIAL FEATURE DEPARTMENT

FOX FILM CORPORATION

West 55iii Street, New York City"
Telephone, Circle 68OO

c)o-daij,morc than efcr before

SeptlH7

Fox pictures produce profits — profits for the
producer and profits for the exhibitor.

That is why Fox Film Corporation is today,
and has been from the start, THE GREATEST
INDEPENDENT in the field.

Today, more than ever before, you must make
money. Today, more than ever before, your best
bet is a Fox picture.

YOUR BEST BET OF ALL IS FOX WEEK,
SEPTEMBER 1 1th TO SEPTEMBER I 7th—

Seven solid days for showing Fox pictures —
seven solid days of showmen's pictures — to show-
men's results — PROFITS! Early season profits have
a longer time to accumulate interest.

your best bet is a picture

is Fox Veek

Fox exchanges are equipped to help you put
over these seven days to profitable business. Seize
this opportunity to get your new season started to
capacity houses.

Get in touch with your Fox exchange immedi-
ately, and reserve the pictures you want for these
seven days of unusual profits.

Don't forget the dates that will bring patrons
flocking into your theatre —

SEPTEMBER 1 1 th to SEPTEMBER 1 7th—
FOX WEEK!

EXHIBITORS HERALD

August 6, 1921

NATIONAL* 1
XCHAN&ES

INC.

offers

SirmmerBoxOliiceBuilders

Louis TbuTston presents

Francis Jordan? Clla Hall ji^_D

crhe Serjal^Plxts

(~7n JjJteen Swashing episodes

T>TZA S OE >J A PRODUCTJONS ^re^C/^^j-

% Sveiybodii's picture n

"WELCOME CHILDREN

CMn Unusucxl Jccabixrc (Diroct&cb by

CorncoUj — \Dra.mcL Hcury Q.cMatth&ws

QookecL by CMarcus Coew Theatres,

^HE WONDER REEL

QA CjoCublXTC;
272

tplayxl by all
Leading theatres

ISSUED wggKgr

C^five Kineto Reviews
were featured, on
one program^ <xb
Capito/nheatre,

T^wJ. ftothapFeTs
Short Subject WeeJ\.

September 'Release

CM.Q.Q. Co. oPcHmoriccL, presents
( HEDDA NOVA 172-?

% Shadows ofthe<WesV%

IL JhriBind Vroumou

CM.VQ Co. oPcHmcxiooL presents

"Kind Cole Comedies0

feabarinq Hobby QturnS

Qfl. S&ries oP Jwo QeeJ 'ejection Cpmcdies
(j&lcccscctcMontbJu

cXuqustftelease cM00nSHmEJ{S"

NATIONAL EXCHANGES, inc.

398 Fifth Avenue, Oiew^iKCiiy

vt.H.C

PlaygfoeiT Pictures Inc.

p f e s e'n t s ■

Marjopje Daw

Butterfly
Girl

VII

King Baggott wFritzi Brunette

'ou will laucrh
with, love with
and sympathize
with this charming
girl in her flight,
throuoh the romantic
period of life.

It is one of those
pictures of happy
entertain me nt~
that Form the
genuine back-
bone of- every
theatre. It is a
friend and patron
maker

Some took the butterfly
girl seriously, and she
even became serious her-
self.

Big eyes and a baby stare,
and a feeling that was al-
most too seiious for a
BUTTERFLY.

Some she caught smiling.
The come-hither glance
was her specialty. Her
smile was for present com-
pany but her eyes were
on the other girl's fellow.

Sometimes she liked to
show how much she knew
about business. It was
thrilling to see how a man
responded when he saw
that you knew all about
his affairs — even the tele-
phone numbers on his
desk.

But once in a while some-
thing haooens to the
BUTTERFLY. This one
was touched by the pov-
erty, and the quaint soul
beauty of poor children.
So the butterfly stuff
proved only the froth-
she was really a wonder-
ful girl.

PLAYGOERS PICTURES, INC.

PRESENTS

A^ARJORIE DAW in

THE

Butterfly

with KING B A. G G O T T
and FRITZI BRUNETTE

DISTRIBUTED THROUGH PATH E EXCHANGEinc

PRESS OF

THOS.B. BROOKS. N.r.

August 6, 1921

•EXHIBITORS HERALD

HAWOR.TH

P re/en b^r

CTHE GREATER PROFIT

A 'TALE OF THE OQOOK.ED PATH THAT STRAIGHTENED

itk EDITH STOREY

wil

Distributed by
R-C PICTURES CORPORATION

(ROBERTSON-COLE)

THE CAST

Maury Edith Storey

Capt. Ward Ransom Pell Trenton

Nunc Willis Marks

Crawkins Lloyd Baccn

"Gimp" . . .' Bobbie Roberts

Creighton Hardage Ogden Crane

Mrs. Hardage Lillian Rambeau

Rhoda Hardage Dorothy Wood

THE STORY

MAURY BRADY was a shrewd and resourceful girl,
living in New York's lower East Side with her
lovable old uncle, "Nunc" Brady, who made his
living by the gentle art of cracking safes. Sometimes she
played at shoplifting.

Maury goes "shopping" and is arrested by the store de-
tective. Mrs. Creighton Hardage, wife of a millionaire,
becomes interested and saves her from the police. Maury
makes her home with Mrs. Hardage.

Capt. Ward Ransom, home from overseas, visits the
Hardages. Rhoda Hardage is deeply interested in him.
She is piqued by the attention Ransom shows Maury.
Crawkins learns from Gimp of Maury's new home, and
manages to get into the house. Maury takes up her work
on the "fair price committee." Under new influences
Maury decides to go straight and lead an honest life.

While Mrs. Hardage was working to uncover
profiteering, she did not know her husband had
got control of food supplies and was the greatest
profiteering crook in the country. Hardage tried

to force his attentions on Maury. Maury repulsed him
with her finger nails. She realized she was at a crisis —
that she loved Capt. Ransom, but must tell him of her
dishonest career. She told the story and Ransom for-
gave the past, saying he loved her. Crawkins, mad with
jealousy, went to Ransom's home and told him Maury
was a thief, and was laughed at. Ransom sent word to
her he would not see her again. Maury decided to return
to her old life — to rob the Hardages. She was surprised
while rummaging the safe. She got the wallet, however,
which contained Hardage's papess, connecting him with
the profiteering ring. Ransom had been invited to become
Hardage's partner. Maury loved him and determined to
save him from an unholy business alliance. She went to
Ransom's home and told him the contents of the papers.

With these in her possession, Maury forced Hard-
age to reduce food prices through his own organi-
zation. Maury and Capt. Ransom were married and
Ransom established "Nunc" in a cottage near the sea.

EXHIBITORS HERALD.

August 6, 1921

HUG(

OC^CXCDOCI3CC30C30CwOCOOCI30CD

makes
a hit on

Th.e first |
dramatic
I photoplay ever

made ^viftiout j
single subtitle

WNDHAM S1ANDING

MABEL BALLIN
GEORGE BANCROFT

116

August 6, 1921

EXHIBITORS HERALD

OXINS MASTERPIECE

jNEys £nd'

DCS30C=30Cr30C==)OC=a0C=S3OC^

,/hat the New York Newspapers Sai)

iv Yor£ American:

('RNEY'S END" at Capitol, picture of rare beauty. Lack of
les pleasing innovation — story well carried without them —
N? cast — Mabel Ballin charming to look at
"e chance to use your imagination may be found at the Capitol
i rre where a picture called "The Journey's End" is filmed without
1 This is done very ingeniously, for your imagination must supply
I : "explanations."

Inographically, "The Journey's End" is one of the most beauti-
I ctures I have ever seen. I think that the final episodes, which
k>lace in the catacombs of Rome, are simply gorgeous. Having
|red these catacombs — in the casual way permitted to tourists —
t:enes interested me immensely, and there must be thousands
'om they will be equally interesting.

w York Sun:

[1ERE is a novelty feature at the Capitol this week. It is a
*■ hotoplay called "The Journey's End," adapted from the story
\ Maria," and the tale is unfolded without sub-titles.
I > a decided relief from the type of photo play that is burdened
it i multitude of obvious titles. The photography is excellent
idliss Balltfhmade a pretty and pleasing heroine.

Jf York Times:

_JGO BALLIN'S second production "The Journey's End" is at
'■the Capitol this week. It calls for attention first as a photo-
a without sub-titles.

"le Journey's End" is significant and valuable, far more so than
in >ut of every ten pictures that come along. The story becomes
I It is genuine. It holds the interest.

ft' York Commercial:

[C RNEY'S END" at Capitol. A motion picture that is intelli*
.it, dramatic and colorful and whose throbbing little story' is
nlled swiftly and wirh perfect continuity without the aid of a
ini sub-title.

New York Tribune:

'"~pHE JOURNEY'S END," the perfect picture without titles
*• He has established localities and time without a single sub-title
or without one's feeling the lack of them. Mr. Ballin is a director
with imagination and he had made a beautiful picture.

Mabel Ballin as the Girl is exquisitely beautiful, and she gives a
performance which is full of appeal.
George Bancroft as the Ironworker gives a gorgeous performance

New York Herald*:

CINEMA without titles is z screen novelty. Hugo Ballin's
"The Journey's End" well told in pictures only.
Hugo Ballin made an interesting experiment at the Capitol yester-
day afternoon in "The Journey's End." The picture succeeded one
another without the sub-titles to explain the story. Yet the departure
was an entire success. It is no more difficult to understand "The
Journey's End" than it is the ordinary picture play.

New York Telegraph :

WHEN we. reviewed Hugo Ballin's "The Journey's End" at a
private showing I few weeks ago we believed it to be one of
the finest photoplays seen in some time. We are still of the same
opinion, if not more so. As the featured attraction of the Capitol
bill this week it affords unusually fine entertainment.

The picture is one that will long be remembered by all who are
fortunate enough to see it.

New York Journal:

THIS picture is the first serious drama created without a single
sub-title, representing a striking novelty in the art of moving
pictures, and when this is coupled with the fact that viewed from an
artistic standpoint, the picture presents several scenes that are
charming to the eye, one realizes why the Capitol Theatre Manage-
ment was anxious to book the film.

The cast is a splendid one. Mabel Ballin in the leading feminine
role leaves nothing to be desired.

WUSUAL PHOTOPLAY

Distributed

.23

■ thru J'ATHE EXCHANGE Iv =a=w
WILLIAM M.VOGEL FOREIGN

HO -WEST FOHTY SIXTH STUW YORK DISTRIBUTOR

I I ■ P II

AT HOME-

to Millions of
Tremendously
Interested

eat regoers
in Two Recent

Nil

THE CHICKEN IN THE CASE -j
"A DIVORCE OF CONVENIENCE"

Exhibitors everywhere will
be quick to cash in on the
avalanche of publicity
which has attended the
marriage of Mr. Moore
and Kathryn Perry.

Show your patrons these
two splendid courtship
pictures.

Play return engagements.

Fighting-*

ag-ainst tremendous odds
for business success

righting-

for ^Ae happiness of
those he loved

- \ f

LEWIS J. SELZNICK

presents

CONWAY TEARLE

I N

ALBERT PAYSON TERHUNE'S

The Fiqhter*

DIRECTED BY HENRY KOLKER

HORSE

cjhe MILLIO

pendous . • ■

"tt'sa

this

There can ^f'^ZX
Pr0bdyCthe whole" world
with a wringing
of hearts . • •
it is well-nigh
perfect'

cinema

seen

get tf/fiWoa*:

ref0
and fi

make J?* '«

t/c-

DAILY

New

NEWS

"A conventionalized bit of Blasco
Ibanez grew to life on the screen of the
Lyric Theatre Sunday night."

ttTHE GREATEST PILM"
"UNPRECEDENTED SUCCESS" M
" NEVER BEEN QUITE EQUALLED
"BEST FLAT SINCE SHAKESPEARE"
"SURPASSES THEM ALL" - " PERFECT"
rtSUPEHLAHVE*'WORDS CANT DO IT JUST-
ICE"" "RE AL1Y GREAT'" "WeNDER WONC

fere are some striking quotations from the mim*
of the leading mfilio/i picture cvitics ofthelbiited
States. 7he lift mi^kt be pro Landed indefinite -
(f fov neucy has a pJwbdmnu beenqveeled
/with suck a unanimous chorus ofsupevUtivt
praise. These bona.- fide reviews area guara
tee of THE 4 HORSEMEN'S
supremacy _ _ ~ ~

ft-

<e^V*

lba^z book." yrevcr-

be-

Horsemen
wortb wc

her/

s°rbe

of the AP0C'

ress

,e Four Horsemen - .
WP?marKsrn.es^tography

2 of the art o h*Jg {air t0 T

mt S Rented
-ifwherc- exhibited

- ,aolay that is equally broad
•To find a play * impiications
in scope and cpochan bcthans
onc must go back to thc _rp,s .An.

'ts D °f

the ^ftH Vc-
*</ a'

F°Ur Wor e' /0VCrs

^Poca-
proves."

* 8*

wit

__for example to
tonyand Cleopatra

Shakespeare s
_John Corbm.

"As a work of super-picture art
it has never been surpassed."

EN APOCALYPSE

OLLAR MASTER PICTURE

EX INGHAM.

PRODUCTION

cAdaptecLfrom, ,

VICENTE BLASCOMNEZ

great book of the same name

JUNE MATHIS

JOHN F. SEITZ

-Go and see The Four Horsemen
i It is worth

Oi the Apocalypse .

your time and money."

In the realism of its characters

"In the realism of its characters
and the quality of its atmosphere,
'The Four Horsemen' reflects super-
lative credit on its makers . . . The
feature bears the stamp of authority
which grows out of the fact that it

A*"

rure Dears inc Mdinp ui
nUich grows out of the f
represents expert work .

aftovo

„o\i can f out

but

lost

tha< has

■X

"burg llraDcr.

9^ C <*

An*00

ie o wonderful is this
seen picturization the
w scarcely conscious that
ts:ers shown on the screen
it eal personalities in nesn
W."

ft great picture . • • *
w it fives up to its promises
Jds cannot %o the picture

S.O'

cT ^ v
t° 0 t?

»///*

** ^ ? * ^ ^

Sf S >- * «* A

0nnS-

PICTURES

CORPORATION

EXHIBITORS HERALD

August 6, 1921

jfieOest of
Good Pictures!

THE final test — the test of good pictures is —
Will they bring in the crowds and send the people
away satisfied? Not how much money was spent
to produce the picture or who the star is, but whether or
not the public will like the picture. That's what counts.

Russell, Coverdale and Russell are making only one
type of picture, and that is the kind that send away
your patrons with a smile on their face — a smile that
shows that they feel they have gotten more than their
money's worth.

We have some mighty big production plans up our
sleeve and will soon send forth an . announcement
that will shock the film world. We have at the present
in production, some of the best money making features
on the market. That's not just talk, but a statement
based on facts.

Our organization includes four of America's most
capable and prominent directors, and the task of each
of these directors is to keep Russell productions up to
the standard we have started out to make.

In Los Angeles, we have one of the finest and best
equipped studios producing photoplays.

Our first pictures, a twenty-six, two reel series of
semi-western features starring Frank Braidwood, were
so satisfactory that we can already announce to the
trade that the entire U. S. rights have been sold.

We have just started to work on the Russell-Simp-
son super-features made from the works of Fredric
Remington — direction of John P. McCarthy.

Get in touch with us immediately for more details.

RUSSELL-COVERDALE-RUSSELL

EXECUTIVE OFFICES:
8 S. DEARBORN ST.
CHICAGO, ILL.

STUDIOS:

6070 SUNSET BLVD.
LOS ANGELES. CALIF.

lUigust 6. 1921

EXHIBITORS HERALD

Adventures op tarzan

Directed by Robert F. Hill
From the concluding chap-
ter! of "The Return of
Tarza>i." by Edgar Rice
Burroughs.

Produced by Great Western Producing
Company for Weiss Brothers' Xuma '
Pictures Corporation.

Attention- State Rigkters/

Ye are breaking; all records
for territorial sales with.
Adventures oP Tarzan .'

The star, the author the
6,000,000 \six million) copies
soldoP the book/the wild
ordinals, the hair-raising
climaxes -euerj thing make?
this serial the greatest
state right attraction
ever produced .

Act Now and be Inde-
pendent for Life

FOR. STATE RIGHTS

■- ^ apply now to

ADVENTURES of TAR.ZAN
SERIAL- SALES - CORP..

Suite 908, 1540 Broadujau, Nea; York, 3->-yant i!7i

Cjhe Wild Animal Serial Supreme

s r ar r i vug

ELMO LINCOLN

( the OrigtrtaZ. Tarza.Tr 1
and,

LOUISE LORRAINE

15 Electrifying Episodes

THE TAR-ZAN OP TAR-ZANS"

EXHIBITORS HERALD

August 6, 1921

Watch for This One!

A Powerful Picture!
A Startling New Angle!

AN EXCEPTIONAL CAST

Barbara Castleton Lewis Stone

Adele Farrington Winter Hall

Richard Headrick William Desmond

Louis B. Mayer's

Presentation of

m* John M.Stahl Production

THE CHILD THOU
GAVEST ME

Story by Perry N. Vecroff
Directed by John M. Stahl

A FIRST NATIONAL ATTRACTION

MARTIN J. QUIGLEY

Publisher 6? Editor

HERALD

* ISSUE OF ■

August 6. 1921

At $7,500 a Year

By MARTIN J. QUIGLEY

T^ERSONS who have delved deeply into the
*■ subject of legalized motion picture censor-
ship will not be surprised in the personnel of
the New York motion picture censorship com-
mission appointed last week by Governor Miller.

Only those who have listened credulously
to the high sounding aims and ideals of the pro-
ponents of censorship in New York state will
find grounds for surprise in the appointments.

The following is the list of appointees to-
gether with the conspicuous identification of
each member:

George H. Cobb, for some time Re-
publican leader in Xew York state sen-
ate.

Mrs. Eli T. Hosmer. a delegate
last year to the Republican National con-
vention.

Joseph Levenson, Republican
leader, First Assembly district, Xew
York county.

In looking into the grounds for the indi-
vidual appointments one need not peer beyond
the fact that each of the members of the Xew
York censorship commission is an active politi-
cal worker in the ranks of Governor Miller's
party. Realizing this fact the reason for the
appointments is very plain.

* * *

IF, however, one feels that the authorities in
New York have not looked upon the censor-
ship innovation simply as a means of supplying
new patronage and has been under the impres-
sion that the censorship law was not to be
merely a political thing but rather an altruistic
measure for the advancement of the social and
moral welfare of the people, he will search in
vain for the qualifications that would set these
three persons up as particularly equipped by
training and experience to undertake the job
at hand.

As might be expected the record of these
three persons qualifies them as likely recipients
of political patronage at the disposal of the

bosses of their party. If we consider this as
the true explanation of the appointments —
which it is — there is no reason for further spec-
ulation. "With this fact in mind it is to be seen
readily just why they were appointed.

"While there were no good grounds for so
believing it was confidently expected in various
quarters that Governor Miller would have pur-
sued a different course. While it is a fact that
neither Xew York state, as great as it is, nor
all the states combined can furnish three per-
sons adequately qualified for the position of
censors over the most popular form of enter-
tainment of millions of people because of the
obvious fact that the requirements of the posi-
tion transcend the limitations of human knowl-'
edge and intelligence, it is to be regretted that
out of the thousands of citizens of Xew York
state whose names are identified with the best
in art, literature and social welfare that Gover-
nor Miller allowed himself to follow the course
of expediency and appoint three politicians to
rule over the destiny of motion pictures in his
state.

* * *

THE type of censorship that will be handed
down by Governor Miller's co-workers may
prove tolerably satisfactory and again it may
follow the obnoxious hnes of various of its po-
litical predecessors. Although unqualified by
experience to act as art mentors for the state
of New York the appointees appear to be gifted
with reasonable intelligence and common sense;
hence they may discharge their duties in a man-
ner that will bring no disaster to the industry
or the public.

But regardless of the practical outcome of
the appointments, whether much good or much
evil results, the record will show that again
censorship has been pounced upon as a means
of providing jobs for political loyalists and un-
der such auspices many things may be expected
and not all of them offer any premise of good
for the state or the people.

EXHIBITORS HERALD

August 6, 1921

-MARTIN J. QUI G LEY
PUBLISHER/ EDITOR

Published every Wednesday by Martin J.
Qnigley.

Editorial and Executive Offices: 417 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 0248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 6372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year: Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.
Copyright, 1921. AH Rights Reserved,
Copyright throughout Great Britain and
Colonies under the provision of the copy-
right act of 1911.

Vol. XIII August 6, 1921

No. 6

The Universal company is con-
spicuously in the news of the week
by means of the singularly enter-
prising undertaking of inviting the
heads of the various censor boards
throughout the United States and
Canada to go to Universal City as
guests of the company to advise on
the editing of "Foolish Wives."
Further, it is the aim of Messrs.
Laemmle, Cochrane and Berman to
accomplish in Los Angeles a general
conference of producers and censors
with a view to a better understand-
ing of the obvious problems that are
being confronted, particularly by
the producer who frequently finds
himself utterly at sea to understand
the operations of the censor mind.
* * *

The censors' pilgrimage to the
shrine of production cannojt but
yield much good. To their great

surprise — in many cases, at least —
they will find that producers are not
lying awake nights endeavoring to
think up things that are censorable.
On the contrary they will find that
a very determined effort is being
made generally to keep pictures
within the limits set down by the
most fastidious censor. It is a
worthy enterprise and fortunately
the interest that already has been
manifested by the general press,
aside from whatever help the mis-
sion may contribute on the editing
of "Foolish Wives," affords Uni-
versal full recompense for the effort
and expense.

* * *

The recent deal in which the
Famous Players- Lasky corporation,
through a subsidiary company, dis-
posed of several of its St. Louis
theatres affords a rather interesting
sidelight on the 1921 status of the
producer-exhibitor problem.

The intelligence apparently lias
not dawned upon various persons in
the trade that the problem today has
assumed an entirely foreign aspect
over that of a year ago. At this time
Famous Players disposes of various
theatres which it purchased only a
little more than a year ago. It is. to
be noted that the release of these
theatres was not compelled or insti-
gated by any outside influence. It
was a voluntary course dictated by
the lessons of experience.

* * *

The strike of the studio workers
in Los Angeles may delay pictures
now in production that are needed
for Fall distribution, but it is an
event that is not without satisfac-
tory aspects. The present is a good
time to drive home the fact that pro-
duction costs must be adjusted
downward and that no one engaged
in the production end of the indus-
try is exempt from the operation of
the adjustment. The mechanical
costs of production have increased
beyond reason or justification and
they must be forced back to levels
that are consistent with existing
conditions.

IN THIS ISSUE

ok BPEC1 \ I. INTEREST
Public HlKhix League Passes 1,000

Murk In Hemkerahlp :t:i

Auouccmenl of Relaatek Enter-
prises for 1021-1022 53

m:\\ s of THE n BBK
^Picture Week" Mtlmulntea Attend-
ance In Philuilel|>liln 23

I arl i n< in in i Calls Coafereaee of

( vnmirpi mid Pm6uccra 24

Moeller Hum Idmlaletratlva Poel-

sltlon with M, I*. T. O. A 2ft

Date "f Kaaaas-Mlnaourl Exhibitor

Merlins; la Met 25

Mtrlke on the lonst Una Little Ef-
fect on Product Ion 27

Beveiaj Plka ECx positions I'lnnncd

Throiiichout I nunfry 27

Miller Announces Personnel of \e\v
I (irk t ensor llolird 211

I . s. investigates Transportation of

KlRht Films 341

Industry In Flourishing; t'ondltlon

stntes P. i». Warren 32

Haa Goldatlne at St. Loula to Clone

iale of Theatres 30

1)101' \ «TM i :\ts

Honer-Maklng Idea* 86

Exhibitors Advertising- 87

Itetlews 47

Letters from Readers ftM

Topics of the Day 5H

Whnt the Picture IHd for Me .10

Touring ike South with H. B. n 86

Theatre K<iui|»ment ti7

Cklcago Truth* Bventa 70

i. utile to Current Pictures 72

Re -Takes

J. R. M.

Hurrah !

Summer's one-half over.

"Bill" Weaver, our exploitation man,
is on his vacation. Don't know where.
Probably Jackson Park, feeding the chip-
munks. Safe and sane is Bill's motto.
*

We'll have the laugh on 'Bid" next
week.

The woods of Wisconsin are calling us.
So is Broadwav. It's a toss up! Heads
—Wis. Tails — N. Y.

J. B., Walthill, Joereddy, charlie
mcdonald and the rest of the white-light
hounds wanta buy.

Then we pick up a resort booklet
which warns us to bring along our
woolen socks, flannel shirt and overcoat
to the lake region and are undecided.
*

Lytell Is a Favorite

Didja notice where Bert Lytell won a
popularity contest recently? Yep. Bert
got 38,637 votes. Charlie Ray was sec-
ond, with 8,000 votes. This all happened
in China. About 400.000,000 people didn't
vote.

Salad Set for Sale

Speaking of contests, we are just in-
formed James Sayles, advertisng mana-
ger of Cosmopolitan productions, won
first prize at a golf tournament held at
Blind Brook, N. Y. The prize was a sil-
ver salad set and "Mm" doesn't eat salad.
' *

Looks Like It

Is the visit of Princess Fatima, sultana
of Kabul, to this country a tie-up with a
certain well-known brand of cigarettes,
or what?

Found an Outlet

California raisin growers were making
money so fast they didn't know what to
do with it. Somebody suggested they
form a motion picture company and
make super-productions. Now they're
trying to raise four crops a year to keep
pace with the balance at the bank. I
*

Bum Facts

A Chautauqua speaker in Kentucky the
other day, referring to Chicago's motion
picture censor board said it was com-
posed entirely of mothers. We know at
least four members of this board, one a
minister, another a teacher, an artist and
a college man. who are not mothers.
Where do these so-called reformers get
their stuff?

Here's a bit of dirt. Priscilla Dean, in
order to take a scene for "Conflict," her
forthcoming Universal feature, had to
wallow in mud up to her neck.

Tale of Some Shirts

House I'eters. star of "The Man from
Lost River," a Goldwyn picture, went
into a Los Angeles shop to buy some
shirts. The clerk who applied the tape,
naively remarked, when he was through:
"You've the exact measurements of Jack
Dempsey, Mr. I'eters." "How many
shirts did I order?" inquired House.
"Three." "Make it six, will you?"

August 6, 1921

EXHIBITORS HERALD

Advertising Brings

Surprising Results

Horizon Pictures Deluged by
Responses to its Trade
Paper Campaign

Trade paper advertising is more effec-
tive than ever. Buyers are insisting upon
good product, in the merit of which
owners have sufficient confidence to con-
duct an energetic campaign. Trade pa-
per advertising is the one tonic which
overcomes talk of depression.

These are a few of the observations
of Franklyn E. Bracker. president of
Horizon Pictures, Inc., who has been
conducting a carefully planned midsum-
mer advertising campaign.

Replies from Every Section

Mr. Bracker figured upon a ten-weeks'
campaign culminating in the middle of
August. He believed that continual ham-
mering for a ten-weeks' period would be
necessary to bring results.

He now admits that despite his strong
belief in trade paper advertising, he
underestimated its effectiveness.

At the end of six weeks, he finds his
campaign successful beyond his expec-
tations.

In one day at the end of six weeks,
he received more inquiries than he ex-
pected over a period of ten weeks.

On that day, he received inquiries from
Boston, Kansas City, Indianapolis, At-
lanta, Dallas. Milwaukee, Chicago, Los
Angeles and several other cities.

Predicts Big Fall Revival

His experience has convinced Mr.
Bracker that the state rights market is
experiencing a great revival; that the
so-called depression has been due to
summer heat, and that Fall is to see the
entire motion picture industry enjoying
the prosperity which it has had for the
past several years.

Zone Organization to
Meet in Atlantic City
On August 22, 23, 24

(Special to Exhibitors Herald/

PHILADELPHIA. PA.. July 26.— The
board of managers of the Motion Picture
Theatre Owners of Eastern Pennsylvania.
Southern New Jersey and Delaware is
formulating preliminary plans for the
second annual convention of the organi-
zation to be held at Atlantic City on
August 22, 23 and 24.

A greater attendance than last year is
confidently expected.

"Picture Week" Stimulates
Attendance in Philadelphia

Undertaking Sponsored by Mastbaum Benefits All
Theatres — Advertising Not Confined
to Stanley Houses

(Special to Exhibitors Herald)

PHILADELPHIA, PA.. July 26.— "Go to Movie Week." the first
ever held in this city, closed last Saturday night. Conceived by President
Jules E. Mastbaum, of the Stanley Company, as a panacea for dull busi-
ness, the results of the undertaking are gratifying both to its sponsor and
to the independent exhibitors of the city who benefited through increased
attendance.

Week Advertised Widely in Advance

A comprehensive advertising campaign preceded "Go to Movie ^ eek,"
which was conducted in theatres throughout the city from July 18 to 23.
All advertising conducted in the columns of the newspapers, on the Stanley
screens, on billboards and on street cars urged the people to go to a motion
picture theatre during the week and to invite their friends to go.

All the exhibitors of the city benefited
through the Stanley advertising, as no spe-
cific theatre was mentioned in the broad-
sides, throwaways. etc.

Arrange Special Programs

At the Stanley houses special programs
were arranged and advertised prominently
in programs prior to the event. The re-
sult of this comprehensive campaign was
evident when the theatres opened on Mon-
day. An increased attendance was noted
immediately and continued throughout the
week.

When the campaign closed on Saturday
night theatres which might otherwise have
reported below normal business showed in-
creased box office receipts.

Notes Renewed Interest

So successful was the enterprise in Phila-
delphia that Mr. Mastbaum recommends a

Theatre Men Are Held
Technically Responsible

(Sfecial to Exhibitors Herald)

BARNESBORO, PA.. July 26.— A. E.
Edelstein and Wolf Charlson, owners of
the motion picture theatre which col-
lapsed recently, causing the death of
several persons, with two contractors
have been held technically responsible by
a coroner's jury. What action is to be
taken is not known.

R • C Picture at Capitol

(Special to Exhibitors Herald)

NEW YORK. July 26.— Samuel L.
Rothafel of the Capitol theatre has booked
"VVhere Lights Are Low," the new Sessue
Hayakawa picture produced by R-C Pic-
tures, for the week of July 31.

Which Is the
Best Trade Paper?

F. H. Gatcomb, manager of Arm-
strong's theatre, Vanceboro, Maine,
has the following to say on this
question :

"I consider 'What the Picture
Did for Me' department in EXHIB-
ITORS HERALD a great help. I
am running pictures in a small
town, but I realize that I could not
get along without EXHIBITORS
HERALD. It is the best trade
paper."

Mr. Gatcomb's comment came in
an unsolicited letter under date of
July 20. Each week the HERALD
receives many of these unsolicited
endorsements from exhibitors in
every state in the union, a few of
which are reproduced each week
under the heading of "What Exhib-
itors are Saying About Exhibitors
Herald."

They are vivid illustrations of
why the HERALD leads the field
in bona fide exhibitor circulation.

duplication of it throughout the country.
He is confident that the renewed interest
in pictures during the hot weather will be
lasting.

Independence Month
Campaign Launched

(Special to Exhibitors Herald)

PHILADELPHIA. PA., July 26— The
Motion Picture Theatre Owners of Eastern
Pennsylvania. Southern New Jersey and
Delaware has launched an intensive cam-
paign to assure the success in this territory
of "Independence Month" in September.

Twenty-two exchanges are cooperating
with the organization in the dissemination
of propaganda to impress upon the exhibi-
tors "the vital necessity of supporting the
independent producers and distributors."

The following companies are aiding the
campaign : R-C Pictures, Vitagraph. Uni-
versal. Selznick, F. B. Warren, Associated
Exhibitors, Hodkinson, Equity-Masterpiece,
New Film. Comet. Rialto. Royal, DeLuxe,
Screenart, Twentieth Century, Consolidated,
Capital, Superior, B. & B. Film Distribu-
tors, Red Seal and Square Deal.

Plan to Offer Wage

Reduction Proposal

(From Staff Correspondent)

ST. LOUIS, MO.. July 26.— St Louis
exhibitors are planning to offer a wage re-
duction proposal to operators and other
theatre helpers when their contracts expire
on October 1. With living costs on the
down grade it is believed that the operators
will consider such a proposition.

Pirtle Arrested on

Sunday Show Charge

(Special to Exhibitors Herald)

SANDOVAL, ILL., July 26.~F. E.
Pirtle of Jerseyville, lessee of the Gem
theatre, has been arrested for operating
the house on Sunday. The board of
trustees have been urged to enact a blue
law ordinance.

Name Theatre" Chicago"

At the request of Mayor William Hale
Thompson the new Balaban & Katz theatre
in North State street > ill be known as
the Chicago theatre.

EXHIBITORS HERALD

August 6, 1921

Laemmle Calls Conference of
Censors and Producers

Several Boards Already Have Signified Their Intention to
Attend Meeting on August 15

A CONFERENCE of representatives of a number of censorship boards
and producers has been called by Carl Laemmle, president of Uni-
versal Film Manufacturing Company, for August 15.
Mr. Laemmle believes that such a conference will contribute toward
the ultimate solution of the censorship situation. In announcing the plan
the producer says that "it is high time to stop fighting and to agree among
ourselves on a program to which we can all subscribe."

CEXSORATES of Pennsylvania, Ohio,
Maryland, Kansas. Chicago, New
York, Detroit, Kansas City, Toronto,
Vancouver and Montreal have been re-
quested to send representatives to the
conference which will be held at the Bev-
erley Hills hotel, near Universal City.
The National Board of Review also will
be represented.

All expenses of the trip are to be paid
by Mr. Laemmle.

Among those who have accepted the in-
vitation are Dr. George Heller, chairman
of the Maryland board; Harry L. Knapp.
Pennsylvania chairman, and J. A. Berier.
executive clerk of the same board; Mrs.
C. J. Miller, Kansas chairman, and Mrs.
B. L. Short of the same board; H. F.
Willis of Chicago; Henry Goldman, chief

censor in Kansas City, Mo.; S. I. Hamil-
ton, chairman, and Miss Velma Hamill
of the Ontario board, and Walter Hep-
burn, chairman, and James A. Smith of
the Vancouver board.

Owing to Mr. Laemmle's absence from
the country H. M. Berman, general man-
ager of exchanges, will act as host. Irving
ihalberg, general manager at Universal
City, is issuing the invitations to pro-
ducers.

What Mr. Laemmle hopes to achieve
by bringing the censors together at Uni-
versal City is indicated in the following
invitation to the boards:

Dear Mrs. Miller:

Sometime during the latter part of July or
possibly the early part of August — a more definite
date to be given to you later — we expect to start
the final cutting on "Foolish Wives." This, as

Mrs Warren G. Harding, receiving the film review of President Harding's campaign
from William A. Brady, president of N. A. M. P. I. At Mrs. Harding's right
is Jack S. Connolly, the Washington representative of the N. A. M. P. L, and
Lieut. Col. Clarence O. Sherrill, military aid to the President, stands beside
Mr. Brady. (The story of the presentation appeared in Exhibitors Herald, July
30 issue.)

you may know, is the greatest effort we have
ever made in our many years of picture pro-
ducing. I believe it is the greatest effort any
company has ever made. At any rate it is the
first time that any picture has actually cost over
a million real dollars instead of press agent
dollars.

To protect this huge investment I would appre-
ciate it greatly if you would go to California,
at my expense, to counsel and advise us on the
final cutting. We are more or less confused
about the requirements of the various censor
boards and no amount of letter-writing and tele-
graphing has enabled us to impress our studio
staff with the exact requirements of all boards.

I am extending this same invitation to the
censor boards of Pennsylvania, Ohio, Maryland.
Chicago, Detroit. Toronto, Montreal and Van-
couver, as well as the National Board of Review
of Motion Pictures, and my hope is that all will
accept it in the spirit which animates me and
will join in a get-together meeting in California at
the time to be designated later on.

Frankly I do not know whether 'Foolish
Wives" will be censorable or not. It is still
in the extremely rough state, but we are now
starting the preliminary cutting which will re-
quire several weeks. All of this has to be done
at the coast so that if any scenes have to be
re-taken, such scenes can be shot immediately.
It is the final cutting in which I hope to- have
your cooperation.

While I have mentioned but one picture in
inviting you to go to Universal City, I have a
much greater purpose in mind. My idea would
be to call a general meeting of all picture direc-
tors all scenario writers, all authors and others
(not only in the Universal company but in all
the producing companies) and thus bring about a
general exchange of ideas between censors and
producers. I know of no better way to reduce
friction and loss to a minimum than to exchange
ideas and suggestions frankly and freely. I know
that at the present time nearly all companies are
spending money for certain things which are
censorable. This means waste, pure and simple.

On the other hand, I believe most companies
are so totally mistaken about censorship re-
quirements that they are omitting many dra-
matic effects from their pictures which could
just as well go in. If this results in making
pictures deadly dull, it will kill public interest in
pictures— and I am sure that is far from your
intention or desire. But I believe a complete
understanding could be brought about through
the meeting which I suggest.

I believe that if you see pictures in the
making, see the people who actually produce
them, see anything and everything which will
equip you better than ever for your work, it
will be better for you and for the producers. On
The other hand, I believe that if the actua pic-
ture-makers meet you, hear your views listen
to vour reasons for certain rulings and learn
that you are desirous of helping, and not harm-
ing, all of our minds will meet and we will be
better off in every way. .

The plan appeals to me so strongly that i
shall look forward to your answer with eager-
ness If you see objections of any sort, p ease
state them; or if you have suggestions please
let me have them in plenty of time so that I
can arrange for the trip out west My only
regret is that I cannot attend this Proposed
meeting in person because I am sailing for
Europe and will be away for sev««l

The Universal company will look after trans
portation, hotel accommodations and everything
pertaining to your comfort during your trip to
and your stay in Los Angeles, and return.

"Misunderstanding is always thebasij
for human conflict and intolerance said
Mr Laemmle in discussing his solution
of the censorship problem just before he
sailed "We certainly have had Plenty
of it in this censorship matter. It is high
time we started to understand each other.
It is time we found out that the watch-
word of this present day is 'Stop Fight-
ing' It is high time producers began to
look at censors as the result of a wide-
spread feeling. We may not agree with
the feeling, but we cannot deny its exis-
tence But if producers will come to
realize through this conference that
censors are not all crepe-hanging re-
formers clad in blue glasses and armed
with scissors, and if censors will come
to know that producers are not all
knaves, jackals and purveyors of cheap
amusement, without principle or honor,
—but that both are human and that
both are sincere, I will consider that I
have performed a real service for the
moving picture industry."

Opera House Destroyed

(Special to Exhibitors Herald)

GREENSBURG, PA., July 26.— The
Opera House at Irwin was destroyed
completely by fire, the loss being esti-
mated at $65,000.

August 6, 1921

EXHIBITORS HERALD

Hold Joint Conclave
On September 12-13

Kansas-Missouri Exhibitors
Plan to Eclipse Other
Conventions

(Special to Exhibitors Herald)
KANSAS CITY, MO., July 26.— Ar-
rangements for the Missouri-Kansas
joint convention of exhibitors were vir-
tually completed at a meeting in Kansas

City of the joint

convention com-
mittee Wednes-
day. The date of
t h e convention,
which will be
held in Kansas
City, was fixed
for September 12
and 13. A pro-
gram, which will
eclipse that of
any similar meet-
ing ever held in
this section, is
being arranged.
The meetings
will be held
Muehlebach or the

Charles T. Sears

either at the Hotel
Hotel Baltimore.

A mail campaign is being waged urg-
ing each of the 1,000 exhibitors in both
states to attend the convention, and im-
pressing the importance of their presence
upon them. Stickers are being placed
upon all letters of correspondence and
film boxes, weekly bulletins are to be
circulated, while placards will be placed
in the windows of every exchange in
both states.

Will Elect Officers

Aside from the opening and closing
sessions of the convention, the exhibitors
of the two states will meet in the same
building, but separately, electing officers
for 1920-21 and discussing plans for the
future. Charles T. Sears is now presi-
dent of the Missouri organization and
M. Van Praag of the Kansas League.

A souvenir program, bound in heavy
art cover, containing all the data on the
Kansas State Exhibitors' Association
and the Motion Picture Theatre Owners
of Missouri, as well as other informa-
tion of interest, is being prepared by the
convention committee.

Universal Purchases

Portland Playhouse

(Special to Exhibitors Herald)
PORTLAND, ORE., July 26.— The
Columbia theatre has been purchased by
Universal Film Manufacturing Company.
The financial consideration was $250,000.
Jensen & Von Herberg operate the house
under a lease which does not expire until
May, 1923.

Acquisition of this house gives Uni-
versal a theatre in every key city on the
Coast. The company owns the Superba
in Los Angeles, the Frolic in San Fran-
cisco and the Clemmer in Seattle. It also
owns the Kinema in Salt Lake City.

Will Take Over
Butterfly Theatre

(Special to Exhibitors Herald)

MILWAUKEE, WIS., July 26.— It is
reported on the Rialto that Universal Film
Manufacturing Company has taken over
the Butterfly theatre in Grand avenue.

Moeller Has Administrative
Position With M. P. T. O. A.

Resigns as General Manager of Exhibitors League
of Michigan to Accept Similar Post With
National Theatre Association

(Special to Exhibitors Herald)

DETROIT, MICH., July 26.— A. J. Moeller, for years active in exhibi-
tor circles of this state, has resigned as general manager of the Michigan
Motion Picture Exhibitors' Association to accept a similar post with the
Motion Picture Theatre Owners of America.

Announcement of Moeiler's resignation, which becomes effective on
September 1, has just been made at the headquarters of the state organ-
ization.

Has Been in Theatrical Field 15 Years

Mr. Moeller's new work will be of an administrative nature, relieving
President Sydney S. Cohen of the many details of organization which he
has shouldered in the past.

Fifteen years of active sevice in the
theatrical and motion picture field has
qualified Moeller for the new duties which
he will assume shortly. The strength
and scope of the Michigan association are
evidence of his abilty as an organizer.
Builds Strong Organization

In the two years he has served as gen-
eral manager in Michigan he has built
a state organization that is second to
none in the country. Through his tire-
less efforts he has welded together an
organization in which virtually every ex-
hibitor in the state is an active and
enthusiastic member.

His record in handling legislative mat-
ters during the last session of the state
lawmakers is one of achievement. Not a
single piece of detrimental legislation
was checked up against this record.

He has developed the state organiza-
tion upon a sound business basis. He

lias at his finger tips information pertain-
irg to all activities of the industry.
Weekly he issued a news bulletin of in-
terest to members. He was in close
touch with all state officials and national
representatives.

Gets Blackhand Letter

(From Staff Correspondent)

ST. LOUIS. MO., July 26.— Mullen
Building Corporation, which is erecting a
new $300,000 theatre in Main street, Belle-
ville, 111., has turned over to the postal au-
thorities a mysterious letter received the
past week in which a warning was issued
that the theatre is about to be destroyed
by fire. The letter was written in St. Louis
and mailed in Belleville.

DR. W. E. SHALLENBERGER, president of Arrow Film Corporation, an-
nounces that Jack Hoxie, star of the Western pictures being produced by Ben
Wilson for Arrow, will arrive in New York on July 28, completing the first half of
his successful tour of independent exchanges and theatres. He will remain in New
York several days as guest of Arrow Exchanges, Inc., of which E. R. Champion is
general manager. In the above picture is Hoxie in his full cowboy regalia in front of
Phoenix Film Corporation of Kansas City. On the left is Thomas A. Curran, Arrow
representative, and standing next to him is Joe Fox of the Phoenix company.

EXHIBITORS HERALD

August 6, 1921

Constant running of this car over the tracks at Edmonton, Alberta, Canada, con-
tributed to the record-breaking crowds which attended the showing of Mack
Sennett's "Small Town Idol," an Associated Producers picture, at the Rialto
theatre.

Breaking Records During Dull
Times in Farm Districts

Comprehensive Exploitation Contributes to Successful
Run of Sennett Picture in Canada

IT is an acknowledged fact, whether right
or wrong, that all business in agricultural
communities are affected sympathetically by
any tinancial difficulties confronting the
farmers.

The antithesis of this condition is found
in Alberta, Canada. Circus exploitation at
the Regent theatre in Calgary and at the
Rialto in Edmonton brought crowds to
every performance of Mack Sennett's "A
Small Town Idol." distributed through As-
sociated Producers, at each house.

These two houses are owned by the K.
M. Leach interests. The effective exploita-
tion, which is mirrored in the three cuts
accompanying this article, was planned by
the managers of the two theatres — J. K.

The Rialto Lobby

Reith of the Rialto, and K. I . Kerby of the

l<( Kent.

The campaigns conducted by both man-
ager* resembled each other to a great de-
gree, especially as regards the lobby and

theatre front displays. Over the entrance
to each theatre were mounted twenty-four
sheet cut-outs of Ben Turpin in the thrilling
finish of the race scene. On the board
around the houses two sheets and six sheets
were utilized.

In the street exploitation, however, the
methods employed by the two managers

The Regent Lobby

differed. Reith chartered a car from the
Edmonton Street Railway Company, pla-
carded the sides and placed cut-outs of all
the figures from the poster set in the win-
dows. The car was in constant service,
going over the entire system of tracks in
the city.

Kerby utilized a motor truck to obtain
iiriiilar results. The body of the truck
was concealed by canvas, which was
adorned by large cut-outs from the posters.
Attention was drawn to the truck by a cut-
out of Ben Turpin, which emphasized his
crossed eyes, at a fake steering wheel.

The general scheme of this exploitation
campaign on "A Small Town Idol" should
- 1 1 l- > ; i -i similar methods t.> other exhibitors
operating in fanning districts.

Church Brotherhood
And Film Men Meet

Eyton, Lytell and Others
In Industry, Address
Members

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Tolerance
and fair play constituted the keynote of a
spirited address delivered by Charles E.
Eyton, general manager of Famous Players-
Lasky Corporation, at a "love feast" given
by church members to motion picture peo-
ple at Immanuel Presbyterian Church of
Los Angeles.

-More than :!0() members of the Men's
Brotherhood of the church and a number
of leaders and stars of the motion picture
industry attended. Among those represent-
ing the motion picture world were Bert
Lytell, Kathlyn Williams, June Mathis
and Reginald Barker.

Seeks Closer Co-operation

The purpose of the meeting was "to get
together for the uplift of the motion pic-
ture by closer cooperation and a better un-
derstanding between the church and the
motion picture industry."

Advocating a police censorship for the
pictures as the best solution of the problem,
Eyton asserted that the idea of seeking to
solve the situation by a national board of
censors was impossible as men from differ-
ent sections of the country could not satisfy
the desires of different territories.

Bert Lytell Talks

Bert Lytell received great applause when
he declared:

"I object to the feeling in any church
that the actor is outside the pale."

He scored the action of a church confer-
ence which condemned dancing and the
theatre. He urged more of a spirit of
tolerance. Other speakers were the Rev.
Dr. Christian F. Winbigler, Reginald Barker
and Frank B. Davison.

Title Announcing That
Film Was Not Made in
Germany Brings Cheers

During a controversy in Los Angeles
on the foreign film situation, which was
featured in the newspapers, Marshall
Xeilan inserted in his picture. "Bob
Hampton of Placer," a title reading:
"Not Made in Germany."

At the premiere of the picture at the
Kinema theatre the title is said to have
brought a thunder of applause and cheer-
ing. At each performance the title-
brought similar demonstrations.

Los Angeles exhibitors say that not
s'nee the war has a title brought such
spontaneous applause.

Children's Matinees

Planned in Alabama

(Special to Exhibitors Herald)
BIRMINGHAM, ALA.. July 28.— Fol-
lowing her return from a motion picture
conference in Atlanta. Mrs. Neil R. Wal-
lace announces that plans are being
formulated for children's matinees at
which special features that will appeal to
the juvenile mind will be presented.

Heads Seattle Office

(Special to Exhibitors Herald)

SEATTLE, WASH., July 26.— Harrt
Sigmund has been appointed manager of
the local Associated Producers branch by

General Manager Al Lichtman.

August 6. 1921

EXHIBITORS HERALD

Strike on Coast Has Little
Effect on Production Work

Producers Report That Studio Activities Have not
Ceased Despite Walkout — Union Fighting
Proposal to Trim Wages

(Special to Exhibitors Herald)

LOS ANGELES. July 26. — Producers claim they have won the first
skirmish in their plan to reduce production costs by continuing active on
production work at the studios despite the walkout of carpenters, elec-
tricians, painters and technicians.

The strike is the result of a proposal to unions that wages of skilled
and unskilled lahor be reduced on the ground that pictures must be made
"at a lower cost, or not at all." L'nions have refused to consider the pro-
posal and declare that it is a fight to the finish so far as they are concerned.
Only Small Percentage Forced to Close

Although a majority of the studios are affected by the walkout only
a small percentage has been forced to close. In many cases production
activities have been shifted to location, thus eliminating the necessitv of
using union help. In other instances the strikers have been replaced by
new men.

Urges Film Display
At Sesqui Centennial

Mastbaum Suggests That all
Branches of Industry be
Represented

(Special to Exhibitors Herald)

PHILADELPHIA. PA.. July 26.— As
a means of exploiting the motion picture
industry Jules E. Mastbaum. president
of the Stanley Company of America, has
suggested that a great film exhibition be
a part of the Sesqui Centennial which
will be held here in 1926.

Mr. Mastbaum's idea is for the indus-
try to erect a magnificent building in
which will be displayed every detail of
the work of making motion pictures. In
addition all other features which have a
bearing on the photoplay would be on
exhibition.

Mr. Masthum i> a member of the Cen-
tennial commission.

Proposes Exposition
at Portland Fair

(Special to Exhibitors Herald)

PORTLAND. ORE.. July 26..— A
motion picture exposition within the
grounds of the International Fair to be
held in Portland in 1925 is the plan of
Melvin G. Winstock. The film exhibi-
tion will include every phase of the mo-
tion picture. Throughout the fair *it is
planned to have a steady stream of stars
in attendance. Motion pictures also will
be used in exploiting the fair.

Film Exposition to
Be Held in West

(Special to Exhibitors Herald)

LOS AXGELES. July 26. — A film
exposition of great proportions is to be
held here early next year under the au>-
pices of the Ethical Motion Picture So-
ciety, according to Edward M. Langley.
president of the organization. Negotia-
tions are under way for a twenty-acre
tract on which to hold the exhibition.
It will be called the First American Film
Exposition.

Albany Film Club

Elects Executives

f Special to Exhibitors Herald /

ALBANY, N. V.. July 26.— The follow-
ing officers have been elected by the
F. I. L. M. Club of Albany:

President — Charles Walders. Select.

Treasurer — Arthur E. Beck, Vitagraph.

Secretary — C R. Halligan. Universal.

The retiring president. B. M. Moran, is
vacationing in the mountains.

Walter Porges Dies

After Long Illness

After making an uphill tight for the past
eight months, Walter Porges. formerly of
Seattle, died in a New York hospital re-
cently. At the time of his death Mr. Porges.
who was but 29 years old was president of
Herald Productions, Inc.. of New York.

He had been connected in an official ca-
pacity with several companies, including
Select. Realart and Famous Players-Lasky.

Shipman Is Affected

By Heat Prostration

Heat prostration necessitated Ernest Ship-
man's absence from his offices in New York
for two weeks. The illness, while not seri-
ous, interfered with his business operations.

The unions claim that 1.200 men and
women are out. The producers have coun-
tered with the statement that hardly SO
per cent of that number are on strike.
Reductions in Other Industries

Studios hit by the strike are Famous Play-
ers-Lasky. Realart. Brunton. Hal Roach.
Goldwyn, Fox, Metro and others. Concern-
ing the strike Samuel Goldwyn. president
of Goldwyn Pictures Corporation, said :

"Recently there has been a readjustment
of wages in the steel industry, the textile
industrv and in other industries generally.
This reduction did not come in motion pic-
tures until after it had been adopted nearly
everywhere else.

Reduction Is Imperative

"A condition exists at present which
makes it absolutely imperative that pictures
be made at a lower cost. It is a question
of making them at a lower cost, or not
making them at all. There have been too
many inflated salaries in the picture busi-
ness, and no injustice is being done in the
reductions now being made."

According to Al Lichtman. general man-
ager of Associated Producers, the strike
will have no effect upon that company's
production schedule. The walkout came
just when all except one of the units was
engaged in processes that do not require
the aid of the union men.

Lichtman Closes With
Lynch, Hulsey, Saenger

(Special to Exhibitors Herald)
NEW YORK. July 26.— General Manager
Al Lichtman of Associated Producers has
approved and closed contracts with the
Hulsey interests in the Southwest, the S.
A. Lynch Circuit in the Southeast and the
Saenger chain in Louisiana and Mississippi.
The three contracts call for practically 2,000
individual theatre playing dates.

The Hulsey and Lynch agreement calls
for the entire A. P. output, while the
Saenger deal calls for the first nine publica-
tions, j ^nl-tjoa

Discuss Distribution

Scheme in California

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— The Mo-
tion Picture Theatre Owners of Los An-
geles met recently in the Walker theatre
to discuss the distribut:on plan offered at
the national convention at Minneapolis.

Both Glenn S. Harper, secretary of the
local organization and a member of the
national executive committee, and H. J.
Siler of Whittier reported on the Minne-
apolis sessions. Benjamin B. Hampton
also talked.

"What Sxhibitors
are saying abou,

"I'm closed until fall but I need the HERALD and don't want to miss a
copy. To my way of thinking, it is the best of them all. It pays for itself
ten times over in one month." — W . F. Havcoch), Star theatre. Callaway, Neb.

"I have found EXHIBITORS HERALD the best all around trade paper on
the market." — Hal Billeter, manager. Strand theatre. Perry, Ca.

"I recently came here from Wellsburg, Wis. Start the HERALD at once.
I would be lest without it." — H. J. Doran, Diamond theatre. East Liverpool,
Ohio.

"Continued success to EXHIBITORS Herald, the independent film trade
paper." — R. A. Cill. manager. Erie theatre, Hugo, Oh)la.

EXHIBITORS HERALD

August 6, 1921

"Square Deal" Has Been Policy
of Rockett Brothers

Both Men Received Their Early Business Training
in Other Fields of Endeavor

U" IGHT years ago the Rockett brothers,
Ray R. and Al, went to California
to learn to make motion pictures. Today
they have their own producing company
and have just finished their third picture,
'•Handle With Care," which W. W. Hod-
kinson will distribute.

Partially accountable for their rapid
advancement in the industry is perhaps
their policy of a "square deal" for every
one.

Both brothers received their early bus-
iness training in other fields of endeavor,
Ray R., as assistant to the division su-
perintendent of the Missouri Pacific in
Colorido. and Al as chief of the fuel
department of the American Smelting
and Refining Company.

On their arrival in California both
brothers associated with the old Balboa
Amusement Producing Company of Long
Beach, where Ray rose to business
manager. Al chose the technical route
and learned production. Later the Rock-
ett brothers went to Universal City
where Ray for two years was head of
the purchasing department.

At Universal, the Rockett's sat up
nights to learn production. The result
was that they presently had motion pic-
ture craftsmanship mastered and were
ready to make their "own." But they
had no capital. Finances were forth-
coming, however, with the result that
Rockett Film Corporation was organized
with an authorized capital stock of
$100,000.

The Rocketts then went to work and
with such stars as Betty Blythe, Mahlon
Hamilton, Francelia Billington produced
"The Truant Husband" which was good
enough to win them a Hodkinson con-
tract for six more special comedy dramas.
Their second picture was "Keeping Up
With Lizzie."

In commenting on their success in the
industry Ray Rockett, president of the

RAY ROCKETT
President of the RocUett Film Corporation.

company, says that millions of indepen-
dent capital seeking investment in pic-
tures has been frightened away by the
grab-it-all attitude of the New York mar-
ket, which accounts for many failures
and many retirements in the industry.

Censor Rules Demand
That Films Go Through
Kansas City Exchanges

(Special to Exhibitors Herald)

KANSAS CITY, KAN., July 26.— Ex-
hibitors of Western Kansas, despite the
fact that they could get quicker delivery on
films direct from Denver, must continue
to get their pictures in Kansas City.
Dwight, Thacher Harris, chairman of the
censorship board, has ruled that the board
has no power to make concessions to any
part of the state.

Industry On Coast

To Boost California

(Special to Exhibitors Herald)

LOS ANGELES, July 26. — All
branches of the industry on the coast
have pledged to cooperate with the Ail-
Year Club of Southern California in its
drive to raise $300,000 for advertising this
territory throughout America.

A committee from Affiliated Picture
Interests, Inc., has been appointed to
apportion a quota of $7,500 among the
various branches. On the committee are
W. J. Reynolds, representing the pro-
ducers; Frank E. Woods, authors; Regi-
nald Barker, directors; Ralph Lewis,
actors; J. H. Goldberg, exchanges;
Hairy Lustig, theatre owners, and
Frances R. E. Woodward, theatre man-
agers.

Local Theatre Closed

Despite State Ruling

(Special to Exhibitors Herald)

McALESTER, OKLA., July 26.— The
city attorney has ruled that despite the
decision holding that Sunday shows are
not illegal in the state the local ordinance
continues effective. Hopes of many of the
residents of this city were blasted by the
ruling.

Historic Theatre in

Brooklyn Destroyed

(Special to Exhibitors Herald)

NEW YORK, July 26.— Brooklyn's
historic Olympic theatre in Adams street,
between Myrtle and Willoughby, has
been destroyed by fire. Damage was
estimated at $50,000. It is believed that
a cigarette caused the blaze.

Blue Law Is Repealed

(Special to Exhibitors Herald)

BAY CITY. MICH., July 26.— City
council has voted to repeal a blue law
ordinance which takes in state law pro-
visions against Sunday operation of the-
atres and other businesses.

AL ROCKETT
Assistant general manager Rockett Film
Corporation

Chautauqua Speaker

Urges Censor Board

(Special to Exhibitors Herald)

GEORGETOWN, KY„ July 26.— De-
claring that juvenile crime had increased
56 per cent since the advent of the mo-
tion picture, Harry J. Loose, Chicago
policeman, who was on the program of
the Redpath Chautauqua here, advocated
the creation of a local censorship board.
In this connection Loose said:

"In Chicago all motion pictures are re-
quired to pass a board of censors com-
posed entirely of mothers."

The value of Mr. Loose's statements can be
judged from the fact that the personnel of the
Chicago censorship board is chosen through civil
service, examinations. There are four men and
six women on the board. All of the women are
not mothers.

Jazz yn Everything

At Big Barn Dance

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Several
stars already have announced their in-
tention to help the Assistant Directors
Association in making its barn dance on
July 30 the biggest affair of its kind ever
held here.

Pauline Frederick will be the "hot dog"
vender; Ruth Roland will be in charge of
the ice cream department; Jane Novak
will be the soda fountain dispenser; Wal-
lace Reid will have his jazz band on
hand; Wallace Berry will conduct an
Hawaiian village with several Hula girls,
and Eva Novak will serve wawani, a new
concoction imported from the Orient.

Women Organize to

Oppose Censorship

(Special to Exhibitors Herald)

DETROIT, MICH., July 26.— An or-
ganization of Detroit club women has
been formed with Mrs. A. E. Stewart as
president to oppose state censorship of
motion pictures. Plans of the organiza-
tion as announced are to have a national
body of men and women extend support
to worthwhile pictures and in this way
improve public taste so that censorship
will be unnecessary.

August 6. 1921

EXHIBITORS HERALD

Writes for Screen

LUCITA SQUIER
Screenland's youngest scenarioist, recently pro-
moted by Marshall Neilan to prepare the
script for "Bits of Life." Three years ago
Miss Squier gave up a social career to take
up motion picture work.

New Mayor Permits
Picture Barred by
Former City Chief

(Special to Exhibitors Herald)

MINNEAPOLIS, MINX., July 26.—
"Midsummer Madness," William De
Mille's Paramount production which was
barred from the city's theatres by For-
mer Mayor J. E. Myers, was permitted
exhibition at the New Lyric by George
E. Leach, the new city executive.

Mayor Leach is an advocate of free-
dom of speech and publication. It is
claimed that the former mayor barred the
picture upon the complaint of his board
of review, an unauthorized body, that
the film was objectionable. Myers
would not review the picture himself.

Fairbanks Plans Libel
Suits Against Papers

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Libel suits
against several newspapers are being con-
sidered by Douglas Fairbanks and Mary
Pickford, according to Bennie Zeidman,
Miss Pickford's production manager.

It is claimed that certain press dis-
patches stated that Mr. and Mrs. Fair-
banks intended to make Japanese propa-
ganda pictures for distribution in this
country.

Marion Davies in West

(Spicial to Exhibitors Herald)

NEW YORK, July 26.— Marion Davies,
star of Cosmopolitan Productions, has left
New York for California for a brief vaca-
tion before resuming work on her next pic-
ture. Before departing she completed "The
Young Diana," under the direction of Al-
bert Capellani.

Miller Announces Personnel
Of New York Censor Board

Secretary of Body States There Will Be No Blue
Law Tactics Used in Regulation— May
Have Office in Metropolis

(Special to Exhibitors Herald)

NEW YORK, July 26. — Governor Miller has appointed the three
members of the censorship board which was created by enactment of the
chief executive's pet legislative measure by the last general assembly.

Former Senator Chairman of Board

The chairman of the censorate is former Senator George H. Cobb, of
Watertown : the secretary, Joseph Levenson, of New York, and the third
member is Mrs. Eli T. Hosmer, of Buffalo. Each will draw a salary of
$7,500 a year. -Cobb's term of office will expire on December 31, 1925;
Levenson's on December 31, 1922, and Mrs. Hosmer's on December 31,
1924.

Although headquarters of the censorate
will be in Albany it is indicated that a New
York office will be established. A tax of
$3 will be levied on each 1,000 feet of
original film reviewed, and $2 for each
copy. Conservative estimates are that en-
forcement of the law will place an addi-
tional burden of $1,000,000 annually on the
industry. The Clayton-Lusk bill provides
for an appropriation of $70,000 to put itself
in force.

Scope of Law

The law states that the commission is to
refuse to license films which are "obscene,
indecent, immoral, inhuman, sacriligious or
of such character that their exhibition
would tend to corrupt morals and incite
crime."

Following his appointment Levenson made
this statement:

"There will be no blue law acts. The
fact that I come from the lower East Side
is answer enough for that."

The board will begin functioning on
August 1.

Is G. O. P. Leader

Cobb was former senator and served as
lieutenant governor under Governor Horace

White. Mrs. Hosmer has been active for
years in women's club work and is a mem-
ber of the Citizen's Committee of Buffalo,
which seeks regulation of motion pictures.
Levenson has been a Republican leader in
the first assembly district for twenty years.
He is a director of the Young Men's He-
brew Association.

Blueshevist Gets Cool

Reception at Capital

(Special to Exhibitors Herald)

WASHINGTON, D. C, July 26.— Blue
law advocates are having rough sledding
at the capital. Dr. Noah W. Cooper, head
of the Methodist Central Sabbath Cru-
sade committee, has packed his grip and
left for Nashville, Tenn. Congress would
not take his appeal seriously.

F. N. Gets <(Cabiriaff

Associated First National has acquired
"Cabiria" for distribution. The picture was
obtained from Harry Raver, who controls
the Ambrosia production.

Don't Over-Book!

This Warning Sent to Exhibitors of Nebraska by
STUART GOULD of State League

A comprehensive news letter outlining
the legislative achievements of the Mo-
tion Picture Theatre Owners of Nebraska,
as well as other activities of the organi-
zation, has been forwarded to all ex-
hibitors of tfie state by Stuart Gould,
business representative of the organiza-
tion.

Particular attention is given the ques-
tion of dates and over-booking. In this
connection the letter states:

"We have found several things causing
trouble between exhibitors and exchanges
while conducting our work with the
grievance committee. One of the most
prolific sources of bad feeling and ulti-
mate trouble is the matter of signing up
for service and not giving dates.

"In a few weeks the exchange writes for
dates — soon gets insistent — and then de-
mands either dates or wants all other
film companies in the Board of Trade to
aid them in getting these dates.

"Don't sign for service, regardless of
its desirability or price, if you haven't
time to run those pictures.

"Don't sign for service with an oral
agreement with the salesman that you
are to receive free paper; that you are
to be allowed to play it in your nearby
town; that you can give dates later; that
if you don't take the service you can
cancel even though there is no cancella-
tion clause in the contract; that a contract
can be cancelled out in 'one picture' when
it is a series contract and means one
picture in each series.

"Get a signed statement of any such
agreements.

"In other words, read these contracts
carefully before signing. If you object
to signing because of a clause don't ex-
pect to sign with that clause included and
have it disregarded by the salesman's
home office. They will insist on their
contract. They think you signed in good
faith with all the clauses therein printed."

EXHIBITORS HERALD

August 6, 1921

Kent Analyzes

Film Business

States "Yellow Streakers"
and "Quitters" Are to
Be Eliminated

"There is nothing so necessary in the
film business at the present time as
confidence. The pessimists, the yellow-
streakers are going to be eliminated dur-
ing the coming year without any ques-
tion. This business cannot carry as many
quitters as I have seen in all branches
of the business during the past few
months."

This is the declaration of S. R. Kent,
general manager of distribution for the

S. R. KENT

Paramount executive who says this year
is to force "yellow streakers" from the
business.

Famous Players-Lasky Corporation, who
has just returned from a business trip of
nearly a month which took him all the
way to Los Angeles.

"In spite of the present depression, this
industry today stands head and shoulders
— as far as condition is concerned — above
any other national industry of any conse-
quence that I know of, and there is no
other industry so fortunately situated to
reap the benefits that will accrue through
a sane deflation and sane re-organization
in the business world," he continued.

"The motion picture business is not go-
ing to rebound from its present depres-
sion like a rubber ball. It is going to re-
spond, however, to the kind of pictures
given the public this Fall, and it is noth-
ing but super-quality productions that
will enable the box-offices of the country
to register a story of profits in the face
of general conditions which may continue
for some time to be unsatisfactory.

"My enthusiasm for the future is
greater today than it has ever been, be-
cause no depression that exists now, or
will exist in the future, can beat down
the combination of better pictures, prop-
. rly and equitably sold, backed up by real

exploitation and effective advertising," he
concluded.

Sydney S. Cohen Objects

To "Motion Picture Day"

Head of M. P. T. 0. A. Declares Organization Will
Not Participate — Says Producers Should
Raise Fund from Film Rentals

Sydney S. Cohen, president of the Motion Picture Theatre Owners of
America, has issued a statement for publication declaring that his organ-
ization will take no part in the "Motion Picture Day" planned for August
25th, for the announced purpose of raising a fund "to contribute to worthy
charities and humanitarian relief funds thus avoiding, as far as possible,
solicitations for such purposes in motion picture theatres."

Fires Shot at National Association

In his statement, he refers caustically to the National Association of
the Motion Picture Industry as sponsoring "some new scheme to cause
distrust and suspicion and always with the hope of using the screen and
its owner for some petty scheme of their own."

The statement, in full, is as follows: own. If the producer and the distrib-
"The trade papers this week carry an "tor wish to create a 'war chest fund,'

extended announcement of what the
headlines describe as 'Motion Picture
Day' which is to occur on August 25.
On behalf of the Motion Picture Theatre
Owners of America, I want to say that
all statements purporting to commit the
organized exhibitors to the promotion
of this scheme are wholly unauthorized
as far as our organization is concerned.

"The entire promotion is, no doubt,
inspired by the choice and master spirits
of the National Association of the Mo-
tion Picture Industry, although no con-
nection with that organization is either
claimed or admitted. The Motion Pic-
ture Theatre Owners of America have
not been consulted on this proposition
either directly or indirectly.

Calls it "Petty Scheme"

"The entire exhibiting profession
throughout the country is now in the
throes of a very serious business depres-
sion. Could any friend of the exhibitor
at this time ask him to give up 50 per
cent of his receipts, small as they are?
Every time that the exhibitors of the
country have rallied in a great mass, as
they did at Cleveland and Minneapolis,
they have hardly been able to get back
to their homes and their business before
the picture politicians of the National
Association of the Motion Picture In-
dustry have some new scheme to cause
distrust and suspicion, and always with
the hope of using the screen and its
owner for some petty scheme of their

let them take any day they wish and
place in the treasury of their association
half of the film rentals which they collect
for that day from the theatre owners of
America. This would be their own
money and let them create 1 their own
fund and use it for their own purposes.
We do not ask them to contribute to
out treasury.

Mentions "Film Rentals"
"These representatives of film com-
panies who held the meeting in New
York arranging for this matter will not
hear from the public, but the exhibitor
will every day in the year. The impres-
sion will be created that a colossal fund
has been raised, sufficient for every de-
mand, when as a matter of fact a very
small amount, if anything, will be
realized.

"The Motion Picture Theatre Owners
of America are hoping for a motion pic-
ture day when the producers and dis-
tributors will meet and devise some ways
and means of eliminating waste and
reducing film rentals for the exhibitors."

Rothacker in London

Wattcrson R. Rothacker, president of
Rothacker Film Manufacturing Com-
pany, who went abroad recently to for-
mulate plans for building in England, as
well as to make a survey of film condi-
tions in other foreign countries, is now
in London, according to word just re-
ceived from him.

U. S. Investigates Transportation

Of Fight Films to New York City

(Special to Exhibitors Herald)

NEW YORK, July 26.— United States District Attorney William
Hayward has taken steps for a grand jury investigation of the trans-
portation into the state of motion pictures of the Dempsey-Carpentier
fight at Jersey City.

The attorney announces that the investigation will be made with
a view to prosecutions for violation of the federal law enacted in 1921,
dealing with interstate transportation of pictures of pugilistic en-
counters. Hayward also holds that the law covers snapshots as well
as motion pictures.

Subpoenas have been issued, it is said, for Tex Rickard, promoter
of the fight; Fred C. Quimby, of F. C. Quimby, Inc., who holds the
rights on the pictures, and one other person. It had been planned to
exhibit the pictures here at the Forty-fourth street theatre. The
performance, however, was abandoned.

Ahgust 1921

EXHIBITORS HERALD

"40 From Selznick"

The complete announcement of
the plans of the Selznick Enter-
prises for the season of 1921-1922
appears on page 53 and succeeding
pages of this issue. It should be of
interest to every exhibitor.

LEWIS J. SELZNICK

President of Selznick Enterprises, announces
company's program for the coming year.

Beautiful Desk Set
Presented Hammons
By Branch Managers

At the convention dinner which
brought to a close the first annual con-
vention of Educational Film Exchanges
at Chicago. E. \V. Hammons. president,
was presented with a beautiful desk set
as a token of esteem from the members
of the organization, including branch
managers and members of the headquar-
ters staff.

I. Maynard Schwartz, manager of the
Chicago office, presented the gift. Henry
Ginsberg, domestic sales manager, was
the recipient of a black leather brief case
from the managers. Carl Anderson was
presented with a gold mounted fountain
pen.

Consider Plans for

Censor Referendum

(Special to Exhibitors Herald i

BOSTON", MASS.. July 26.— Frederick
H. Elliott, executive secretary of the Na-
tional Association of the Motion Picture
Industry, met with persons representing the
film interests in Massachusetts at a lunch-
eon at the Copley Plaza, here. Thursday.
July 21. to consider plans for furthering
the industry's interests in the proposed
referendum on censorship in Massachu-
setts.

It is planned to defer operation of the
law passed by the legislature recently by
putting the entire censorship question to a
popular vote. An effort is being made to
unite the motion picture industry here un-
der a single leader for the coming campaign.

Industry Needs System of
Marketing to Cut Overhead

—LEWIS J. SELZNICK

Eventually There Must Be a Combination of Some
Kind Which Will Accomplish This,
Declares Producer

(Special to Exhibitors Herald)

NEW YORK. July 26. — One of the vital needs of the motion picture
industry today is a system of marketing its product which will cut the
tremendous overhead.

This is the view of the present situation in the industry as observed
by Lewis J. Selznick. president of Selznick Enterprises.

Says Great "Getting Together" Must Come

In an interview Mr. Selznick suggests a great "getting together" of
the various factors of the industry. "It's got to come." he states em-
phatically. "If it doesn't — and I'm not croaking — we mav get together
at a funeral."

"One might go back to the beginning
of the motion picture industry for the
explanation of how the present business
situation, as it applies to pictures, orig-
inated," continued Mr. Selznick.

Have Wrong Impression

"Briefly, a lot of people who have been
active in the industry seem to have got-
ten the idea that the motion picture goose
is so full of golden eggs that it requires
no care or attention. They apparently
think that it will thrive forever an a diet
of waste and extravagance and that the
motion picture industry is strong enough
to stand for the kind of manhandling
which they know perfectly well would
paralyze any other industry in the world.
Their only possible argument in favor of
this stand is that 'we've gotten away
with it.' The motion picture man who
will not concede what I've just said
doesn't belong. I want to talk about the
remedy.

"At least a score of efforts have been
made to get motion picture products,
made by hundreds of producers, to their
final market — and there's only one mar-
ket— the folks who buy tickets at the ex-
hibitors' box offices in some kind of sen-
sible manner which would cut out dupli-
cation of expense. There have been all
kinds of exhibitor and exhibitor-producer
combinations. Most of them have been
steps in the right direction but most of
them have failed for the simple reason
that there has been too much jealousy
among those interested in putting them
over.

There Must Be Combination

"Eventually there must be a combination
of some kind which will accomplish what
these plans had in mind. It means a kind
of getting together which the industry
has never known before, and. despite the
difficulties in its way. it's got to come. If
it doesn't — and I'm not croaking — we
may get together at a funeral.

"Producers and distributors, each of
whom maintains a separate organization
to deal with identically the same market,
know better than any others in the in-
dustry the need for a marketing system
that will cut the industry's tremendous
overhead in this important department.
They know the tremendous waste which
comes from a dozen different organiza-
tions treading on each other's heels.
They know that any one of these organi-
zations, slightly expanded to meet the
new conditions, could get the same re-
sults tor each producer and distributor

in the field — and they are alive to the
enormous sums of money which could be
saved for every person concerned in the
industry.

Plan Is Outlined

"At Minneapolis I outlined a plan
whereby this big problem of distribution
would be worked out and controlled bv
exhibitors throughout the countrv. The
wishes and best interests of the exhibitor
appear to be the only grounds upon
which there is a chance of producers and
distributors getting together. Despite
their little quarrels and bickerings. I still
think the exhibitors are further away
from the idea of 'getting at the funeral*
than the distributors.

"The centralized distribution plan is
practicable despite all arguments to the
contrary and despite all failures which
have been made of plans more or Jess
similar. The best argument that it can
be done is the fact that it is the logical
thing to do and it has to be done. I'd
like to have it happen now. The idea is
not a new one with me. I've advocated
it for years, and its reception. I'll admit,
has been discouraging. Nevertheless. I'm
going to keep at it in the future even
more strongly than in the past.

Must Be Corrected

"Regardless of what others may think
or do. I'm going to keep on working un-
til this waste of millions of dollars an-
nually is eliminated from the budget of
the motion picture industry as a whole.
I figure it's a lot better to operate in a
less bombastic way. safely and surely,
than it is to be a part of a business sys-
tem which is so sinfully wrong that it is
constantly calling to people on the out-
side to come in and correct it. And re-
member, it just has to be corrected!"

U. P. T. L. Will Meet
On August 9 and 10

(Special to Exhibitors Herald)

MINNEAPOLIS. MINN.. July -26.—
W. A. Steffes. president of the United
Theatrical Protective League, has called
a convention of the organization for
August 9 and 10. Headquarters of the
sessions will be at the West hotel here.
Although it is understood that Mr.,
Steffes plans to withdraw as a candidate
for re-election no possible successor has
been mentioned- ; --

EXHIBITORS HERALD

August 6, 1921

Industry Flourishing
States F. B. Warren

Claims That Misstatements
Have Influenced Many
Persons

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Declaring
that the motion picture industry is in a
flourishing condition despite reports to
the contrary, F. B. Warren, president of
F. B. Warren Corporation, a nation-wide
distributor of pictures, including those of
Reginald Barker, Lois Weber and Victor
Schertzinger, this week expressed sur-
prize at the state of mind of heads of the
industry in Los Angeles.

Mr. Warren cited numerous facts and
figures to support his statement that the
film industry is in healthy condition.

"One after another," he said, "leaders
in this business out here are repeating,
perhaps without intent, a series of falsi-
ties and false premises to the point where
they not only believe them personally,
but have influenced everyone with whom
they come into contact into believing
them.

"The general public knows through pay-
ing the extra pennies at the box office that
the government imposes what is known
as an admission tax on theatres. During
the twelve months ending May 31, 1921,
the government received as its tax upon
admissions and upon the film rentals that
the theatre owners pay to the distribut-
ing companies $15,779,710 more than for
the corresponding year ending May 31,
1920.

"Instead of being in a woe-begone con-
dition, the moton picture industry of the
nation is flourishing. Not alone are there

the 16,000 theatres of the past year in
existence, but building permits show
more than 2,700 additional picture thea-
tres in various stages of construction."

Open Shop Effective
In Theatres Sept. 1,
Owners Tell Unions

(Special to Exhibitors Herald)

GRAND RAPIDS, MICH., July 26.—
Union officials have been notified by thea-
tre owners through Charles H. Seaman,
general manager of Consolidated Thea-
tres, Inc., and president of the Grand
Rapids Theatre Owners and Lessees As-
sociation, that beginning on September 1
the houses in this city will be operated
on the open shop basis.

Seaman declares that the theatres have
been losing money and now that living
costs have decreased the unions should
be willing to meet the owners on an
equitable basis. The unions have refused
to accept a reduction in wages, it is said.

It is understood here that unions in In-
dianapolis have been notified that they
must accept a 20 per cent reduction. Kala-
mazoo unions are said to have offered to
accept a reduction.

Change Arbuckle Title

"This Is So Sudden" is the title of
Roscoe (Fatty) Arbuckle's Paramount
picture which was produced under the
name of "Should a Man Marry?" James
Cruze directed the film and in it Mr.
Arbuckle poses as a wealthy young man
who becomes entangled in three or four
engagements because he stutters.

Plans Large Houses

For Cities of India

Natives Fond of Educational,
Travel and Animal
Pictures

A steady growth is noted in the ad-
vancement of the motion picture in India,
according to R. L. H. Clarke, I. C. S., a
British commissioner in that country,
who spent several days last week in Chi-
cago as a guest of Joseph L. Friedman,
president of both Celebrated Players
Film Corporation and Federated Film
Exchanges of America.

Madan Builds Houses

Mr. Clarke says that Madan theatres,
recently organized, is erecting cinema
houses throughout the country, not con-
fining its activities to the cities. In a
majority of cases these houses will seat
between 1,000 and 1,500 patrons.

Motion pictures are a source of great
pleasure to the natives, says Mr. Clarke,
owing to the fact that they are the first
form of entertainment which many have
been privileged to enjoy. Among the
natives the educational, travel and animal
pictures are the most popular.

Serials Are Popular

Serials, which are received enthusias-
tically, are exhibited four and five reels
at a time.

Although the British government cen-
sors all motion pictures, Mr. Clarke indi-
cated that only pictures of an immoral
nature are tampered with.

Mr. Clarke, with Mrs. Clarke, were en
route from India to England.

Government Agents

Probe Ticket Sales

(Special to Exhibitors Herald)

LOS ANGELES, July 26. — A sweep-
ing check-up of all amusement houses
and an investigation of the manner in
which tickets for admission are printed
is being conducted throughout California
by the internal revenue department as the
result of reports that a number of thea-
tres are not conforming to the law on
the printing of the tickets.

Charges have been made that certain
proprietors have not only failed to print
prices on their tickets, but have sold them
at a price including war tax and have
then failed to make proper returns to the
government.

Buys Pearce Offices

At Atlanta, Georgia

(Special to Exhibitors Herald)

ATLANTA, GA., July 26.— M. Mitchell
of Quality Film Service has purchased the
Atlanta offices of Pearce Films, Inc., and
will consolidate the two branches under the
name of Federated Films of Atlanta.
Micchell has the exclusive distribution in
this territory of the product of Federated
Film Exchanges of America.

Lets Contract for

New $40,000 House

(Special to Exhibitors Herald)
BILOXI, MISS., July 26.— The contract
for the erection of the Anderson Palace
theatre has been awarded to Gully and
Craig of Gulfport. The theatre, which will
represent an expenditure of $40,000 will
scat 900.

With Thomas Meighan, the Paramount star, acting as engineer, New York Central
Railroad officials ran their crack train of ninety years ago to Harmon, New
York, July 14. The "Dewitt Clinton" and its three coaches are to be a part of
the Pageant of Progress Exposition in Chicago. July 30 to August 14.

August 6, 1921

EXHIBITORS HERALD

CAN BE USED AS EFFECTUALLY in Conducting P. R. L. Campaign as

in Successful Operation of Theatres

EXPLOITATION!

Contest Will Increase Your
Patronage and Will Serve to
Direct Attention to Efforts
On Behalf of a Free Screen

Enterprising exhibitors know
the value of exploitation.

Proper use of exploitation
methods has contributed in no
small degree to the great ad-
vancement of the motion picture.
Even when other enterprises have
suffered from business depression
the motion picture theatre has
been operated on a profitable
basis. Ingenious exploitation
stunts have been responsible
partly for this anomalous situ-
ation.

With exploitation contributing
to the successful operation of a
theatre there is no plausible rea-
son why similar methods should
not also contribute to the success
of the PUBLIC RIGHTS
LEAGUE.

* * *

Contests are a popular and ef-
fective form of exploitation. It
is one method which will be bene-
ficial from a box office angle as
well as a contributing factor in
the furtherance of your cam-
paign for a free screen.

An essay contest based on such
subjects as "censorship," "Sun-
day opening," "a free screen" and
"individual liberty" will arouse
sufficient interest to direct the at-
tention of your entire patronage
to intolerance and its ultimate
effect on their freedom as well as
the freedom of the screen.

Such a competitive scheme can
be conducted without any undue
expenditure. Blocks of tickets
as prizes for the authors of the
winning articles are sufficient in-
ducement to assure many en-
trants.

The articles considered most
worthy also should be published
in your house programs and other

More Than 1,000

Membership in the PUB-
LIC RIGHTS LEAGUE
has passed the 1,000 mark.

Member theatres are dis-
tributed through forty-five
states and the District of
Columbia.

No movement of a similar
nature, aimed to safeguard
the freedom of the screen
and the American principle
of individual liberty, has as-
sumed such proportions.

The scope of this cam-
paign affords a moral bar-
rier over which the reform
element will find it difficult
to trespass.

Strengthened by a work-
able plan for enlisting the
support of the public, the
LEAGUE offers the indus-
try one of the most effective
plans yet conceived for com-
batting its enemies.

The membership has
passed the 1,000 mark and
is growing steadily.

theatre paper as propaganda for
the LEAGUE. , Local expres-
sions of this nature often are the
most effective form of propa-
ganda and generally will influ-
ence those who shy at observa-
tions by people foreign to the
community.

Exhibitors know the possibili-
ties of this class of exploitation
and are sufficiently well ac-
quainted with it to conduct a
highly successful contest.
* * *

Every year cities throughout
the country sponsor pageants and
other expositions or celebrations
of like nature. Parades in which
the different businesses have

floats are features of these cele-
brations.

Every exhibitor should will-
ingly take an active part in all
such functions. Because of the
theatre man's experience in plan-
ning exploitation stunts he should
be able to build a distinctive and
prize-winning float. Given prom-
inence on the float should be the
emblem of the PUBLIC RIGHTS
LEAGUE.

Such a display is certain to at-
tract attention, not only to the
theatre, but also to the exhibitors'
campaign for a free screen.

sfe s|c sfs

These are only two of the ways
in which the PUBLIC RIGHTS
LEAGUE can be exploited ad-
vantageously. No exhibitor
should overlook a bet. LEAGUE
propaganda should be utilized at
every opportunity offered. It is
the one means for quieting for
all times the agitation for oppres-
sive legislation.

As an aid to exhibitors several
of the larger newspapers of the
country have published an-
nouncements of the PUBLIC
RIGHTS LEAGUE picture which
Marshall Neilan is producing. It
would be well for every exhibi-
tor to see that such a story is
carried in his local papers.
* * *

The columns of a newspaper
are a valuable aid to exhibitors.
Exhibitors should never overlook
the opportunity to answer pub-
licly unwarranted attacks on
their business and the industry.
Immediately such an assault ap-
pears in a local paper exhibitors
of the community should have a
reply ready to submit to the edi-
tor.

For several years now the pub-
lic has had an opportunity to
acquaint itself with this vital sub-
ject only from the reformer's
viewpoint. The reformer has
used the columns of the press
to espouse his cause. It is time
now for the industry to win its
cause by utilizing the same meth-
ods.

Be a contributing factor in the
victory which the industry will
win eventually. Exploit your
campaign for a free screen as
you would exploit a production.

EXHIBITORS HERALD

August 6, 1921

A Nat ion-Wide Defense

Names printed on this page have been added during the past few days to the roster of the PUBLIC
RIGHTS LEAGUE, whose membership extends into virtually every state in the union.

Membership in the LEAGUE is growing. Every name added to the roster increases the effective-
ness of the organization in fighting the foes of the screen.

As an exhibitor you are concerned in the freedom of the motion picture. The PUBLIC RIGHTS
LEAGUE offers you a workable plan for maintaining this freedom. Now is the time for you to cast
your lot with this great movement.

BARTLETT, F. H, Globe theatre. Berlin, Md.
BAUER, J. W., Willou theatre. Havre de Grace. Md.
BRATTEN, F. P., Empire theatre, Pocomoke. Md.
BROWN, J. W., Grand Opera House, Cambridge. Md.
BRYANT, MARC, Palace theatre, Denton, Md.

CAHILL, J. E., Strand theatre. Centerville. Md.

CARTER, J. LEE, Majestic theatre. Madill, Okla.

CENTRE VILLE OPERA HOUSE, Centerville, Md.

CHASE, F. E„ Memorial Hall. Pine Plains, X. V.

COZINS, WILLIAM RAY, Khinebeck Airdome.
Khinebeck, X. Y.

CURRAN, THOMAS A., Arrow Film Corporation,
New York City.

DAVIDS, GEORGE W., Stratford. Liberty and Col-
lingwood theatres, Poughkeepsie, X. Y.

DELLY, RICHARD J., Delphi and Edwards theatres,
Chicago.

DEMAREE, O. L., Franklin Opera House. Frank-
lin. Ind.

DEMBACH, ADAM, Grand, Wheaton. 111.: Grand,
Xaperville. 111., and Elms, Elmhurst. 111.

DENTON, JOHN P., 5430 Kimbark avenue. Chicago.

FAIRMAN, W. R, Queen theatre. Bryan. Tex.

FERRELL, KENT R., Aaco theatre. Aberdeen. Md

FUNK, R. W., 831 South Wabash. Chicago.

LESERMAN, C. M., Universal Film Manufacturing
Company, Chicago.

LONGAKER & TURNER, Temple theatre. Federals-
burg. Md.

GEORGE, HARRY, Grange Hall, Germantown. X. Y.
GRIFFIN, ELMER L., Opera House. Kiuderhook,

X. Y.

GRIFFING, B. W., Lyceum theatre, Red Hook. X. Y.
H

HATTRUP, ROY H., Kmprcss theatre. Chewclah,

Wash.

HELLMAN, MORRIS, Erie theatre. Chicago.
HERBERT, PATRICK J., Haines Hall. Dover Plains,

X. Y.

HERZOG, DOROTHEA B., Associate Editor, "Movie
Weekly," Xew York City.

HOCTOR & HERBS, Strand theatre. Philmont, N. Y.
HOWE, G. B., Traveling Auditor, Universal. Chicago.
HOXIE, JACK, Actor. Los Angeles.
HUDSON, D. H., Hudson theatre, Selbyville, Del.
HYLAND, W. A., 831 South Wabash, ( Imago.

JOPP, W. H., Rillsboro theatre. Ilillsboro, Md.
JOSEPH, NATHAN, 3132 South State, Chicago.

KATZMAN, O., 831 South Wabash. Chicago.
KIMBRO, MRS. W. M., Greenland theatre, Greens-
boro, Ga.

KOOPMAN, JOSEPH, Amenta Opera House. Ame-
nia, X. Y.

LENEBON, GEORGE T., United Artists Corporation,
Washington, D. C.

LEO, GEORGE, Town Hall. Staatsburg. X. Y.

McMANUS, MARK, Opera House, Smyrna. Del.
McNAMARA, H. C, Yalatie theatre. Yalatie. X. Y.
MAFFITT, JAMES S., Perry Point theatre. Perry
Point, Md.

MAYNES, GEORGE, General Manager, Swanson
Circuit. Salt Lake City. Utah.

NICHOLSON, GEORGE, Bennett Hall. Stottville. X. Y.

REDAN, HARRY, Auditorium. Sugar Land. Tex.

REID, WALLACE, Actor, Los Angeles.

RICHARDS, W. J., Riverside theatre. Greensboro. Md.

RINGLER, H. R., Xew theatre, Bishopville, Md.

ROCHE, DAN, Exploitation Representative, Famous
Players-Lasky Corporation. Chicago.

RONEY, J. A., G. A. R. Opera House. Xorth East, Md.

RUSSELL, L. BATES, Lyceum theatre. Chester-
town. Md.

SAULSBURY, A. W., A-Muse-U theatre, Ridge-
ly, Md.

SCHURR, A. H., Grand theatre. St. Marys. O.
SCHWARTZ, GEORGE M., Opera House. Dover, 111.
SNAPP, W. L., Realart theatre, Oaktown, Ind.
SOHN, ROY E.. Electric theatre. Mountain Yiew,
Okla.

STEINHART, EUGENE, De Luxe theatre. Xew-
ark. X. J.

STEINITZ, JOSEPH M, Liberty theatre, Brad-
dock, l'a.

STERN BROTHERS, Columbia theatre. Omaha, Xeb.
STERN, HERMAN, District Manager. Universal,

Chicago.

STUART, E. J, Best theatre. Lakeville, Conn.
STUBBS, WILLIAM B., Liberty theatre, Erick. Okla.

TENNIS, PETER J., Duthers theatre. Poughkeep-
sie. N. Y.

THOMSON, JULIUS, Star theatre. Hudson. X. Y.
TODD, BERT H., McKinley theatre, Canton, O.

WELLS, C. G., Opera House. Klkton, Md.
WRIGHT, J. A., Auditorium. Seaford. X. Y.

August 6. 1921

EXHIBITORS HERALD

Encourage

Other

Exhibitors

To Run

League

Slides

Our constitutional provision plainly
is that everyone shall be permitted to
publish orally, in print or in pictures
what he sees fit, subject to being
prosecuted for libel or indecency.
Yet there are those who would op-
pose the constitution and set motion
pictures apart for censorship in ad-
vance of being shown.

PUBLIC RIGHTS LEAGUE.

This is copy for slide No. 14. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

Dcn't be satisfied with running
slides of the PUBLIC RIGHTS
LEAGUE yourself.

Encourage other exhibitors in
your community to do likewise.

If each exhibitor in your com-
munity shares the responsibility in
furthering this campaign the more
certain will be the results achieved.

The world war was won through
proper coordination of forces. The
motion picture industry likewise
will be victorious in its fight against
the reformers through proper co-
ordination of its forces.

No single country or personality

has been able to achieve world
power because he has been con-
fronted by the power and will of the
majority. The PUBLIC RIGHTS
LEAGUE offers you the means of
enlisting the support of the ma-
jority in your fight.

It is a simple matter to amplify

your slide campaign by writing
ycur own comment in accordance
with local conditions. You either
can make your own slides or you
can purchase them at a nominal
fee. The effort and small expense
is of no consideration when com-
pared with the business you are
protecting.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

•—> t . yJKTMotion C?

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Sign and mail to EXHIBITORS M

HERALD, 417 South Dearborn Street, Namc

Chicago. You then will be enrolled as Theatre
a member c/ the PUBLIC RIGHTS

LEAGUE. City

Clip Out!

Sign!
And Become
a Member of
League

EXHIBITORS HERALD

August 6, 1921

Goldstine Arranges
Koplar-Famous Deal

Theatres in St. Louis Will
Change Hands About
August 15

(From Staff Correspondent)
ST. LOUIS, MO., July 26.— Max Gold-
stine of Chicago is expected in St. Louis
shortly to arrange the details of the trans-
fer of twelve Famous Players-Missouri
theatres and four airdomes to Harry Kop-
lar, Sam Hamburg and Ben S. Cornwell.
The three men have agreed to purchase the
houses on August 15 for a sum said to
total $1,000,000.

The syndicate, which probably will be
known as Mound City Amusement Com-
pany, paid $10,000 on the theatres on July
15 at a conference in New York City with
Goldstein and Fred L. Cornwell, president
of the Famous Players-Missouri Corpora-
tion.

The theatres involved are : Pershing,
Shenandoah, Ardo, Lafayette, Royal, Gra-
vois, Juniata, Maffitt, Grand-Florissant, Lin-
dell, Novelty, Lowell and the St. Louis,
Pershing, Shenandoah and Grand-Florissant
airdomes. Famous Players-Missouri Cor-
poration retains the Missouri, Delmonte,
Criterion and Gings theatres. The latter

is under lease to Marcus Loew. There are
persistant rumors of further deals involving
these theatres but all have been denied by
the Famous Players officials.

Feary Sales Agent in

U. S. for Irish Firm

(Special to Exhibitors Herald)
NEW YORK, July 26. — A. V. Feary,
280 Madison avenue, has signed as gen-
eral sales agent in the United States and
Canada for Irish Film Company of
America.

These pictures are made in Ireland
with Irish casts. Three units, compris-
ing a feature, a comedy and a scenic, are
ready for exhibition. Mr. Feary probably
will road show these units in the eastern
part of the country. In the western and
Canadian territory they will be sold to
state right buyers.

Howard Higgin Now

Paramount Director

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Howard
Higgin, former production manager for
Cecil B. De Mille, has been assigned to
the directorial staff by Jesse L. Lasky.
His first subject will be "Rent Free,"
starring Wallace Reid.

Mammoth House to
Be Built in Denver

Management of Theatre Has
Obtained Sub-Franchise
In First National

(Special to Exhibitors Herald)

DENVER, COLO., July 26.— A theatre
costing in the neighborhood of $1,000,000,
and to be known as the Colorado, is to
be erected here for operation by Denver-
Colorado Theatre Company, a subsidiary of
Bishop-Cass Theatre Company.

Plans call for the largest theatre between
Chicago and the West Coast. It will oc-
cupy the site of the Tabor Grand theatre.
Although the walls of this house will not
be torn away the entire interior will be
gutted and transformed into a modern the-
atre.

The company holds a sub-franchise in
Associated First National. Officers of the
organization are Oscar D. Cass, president;
Edward A. Bishop, vice-president, and Al-
van Talbot, director general.

Well Known Indiana

Theatre Man Retires

After being confined to his home twenty-
three months with paralysis, Eugene A.
Wilson, owner of the Princess theatre at
New Harmony, Ind., an exhibitor since
1908, has decided to retire from the field
and will close his house.

"If I were in business, I would not be
without Exhibitors Herald," he writes in
announcing his retirement, "I think it is
a valuable book for any or all exhibitors."

Enclosing the names of two young men
recently started in the theatre business, he
requests : "Please send a copy to them.
Your magazine would be of great benefit to
them."

Mulhauser is Handling

Short Subject Sales

(Special to Exhibitors Herald)

NEW YORK, July 26.— J. Mulhauser
has been appointed special sales repre-
sentative for the two-reel subjects depart-
ment of Associated Producers by General
Manager Al Lichtman. Mr. Mulhauser is
visiting exchanges preparing for special
sales drives on these pictures.

Spontaneous Applause

Greets Presentation

(Special to Exhibitors Herald)

NEW YORK, July 26.— Spontaneous ap-
plause during the showing of "The Jour-
ney's End" at the Capitol theatre is taken
by its producer, Hugo Ballin, and distribu-
tor, W. W. Hodkinson, as evidence of the
reception that will be given this picture
throughout the country.

Writers' Guild Elects

(Special to Exhibitors Herald)

LOS ANGELES, July 26.— Members
of the Screen Writers' Guild opened their
handsome new home with a dinner affair,
and the election of officers. Those
chosen include Frank Woods, president;
June Mathis, vice president; Eugene W.
Prcsbrey, treasurer; D wight Cleveland,
secretary; with Thompson Buchanan,
Elmer Harris, A. S. Lc Vino, Jeanie Mac-
Pherson, Frederick Palmer, Elmer Rice
and Rob Wagner as an executive com-
mittee.

MONEY MA

Which Have Been
Exhibitors to Build

By RALPH LIEBER

(Managing Director, Circle theatre,
Indianapolis, Ind.)

Despite the unseasonable
weather, the Circle probably
has felt the reduction in re-
ceipts at the box office less
than any other theatre in the
middle west. In fact, business
is good.

There are many reasons,
first, of course, being the fact
it is our constant aim to sup-
ply entertainment such as no
other theatre, of a less pre-
tentious scope, could possibly
present.

At least once, sometimes
twice a month, an exceptional
program is given. Either an
elaborate prologue is pre-
sented, a star obtained for per-
sonal appearance, or some-
thing else of merit is added to
the program.

A permanent advertising
campaign has been conducted.
The idea of a sudden "splash"
might gain considerable busi-

:iNG IDEAS

rsed Successfully by
Up Their P atronage

ness on a particular attraction,
but it is bound to drop off the
following week.

Quite a number of perma-
nent window displays have
been obtained in the best loca-
tions in the city. The Circle
art staff decorates them with
elaborate cutouts or something
else as attractive.

Approximately 2 00 one-
sheets are used every week.
These are placed in windows
and on roads along all street
car lines and in as many down-
town windows as possible. We
distribute 7,000 copies of the
"Circle News," our house or-
gan, each week. A large
amount of newspaper adver-
tising space is used. This is
our best investment.

In all of our advertising we
"sell the theatre," mentioning
the comfortable atmosphere,
lighting effects, and cooling
systems. These are the most
important reasons why the
Circle is doing business re-
gardless of the heat.

EXHIBITORS ADVERTISING

— — — -r^^ENT^^ ^

'They Shall Not Pass

Fireworks are for celebrations.

Elaborate phraseology is for
fine writing or speaking. It is
used to conceal a paucity of
thought.

Examine the sentence — "They
shall not pass."

There are four words of one
syllable each. The longest has
five letters. The shortest has
three. The others have four each.

You know the spirit that
prompted those words. A grim
battle against heavy odds was
about to be fought. It was no
time for long conferences or for
careful weighing of possibilities.

It was time to fight.

The Allies fought.

They won.

* * *

"They shall not pass" is a good
Summer slogan for exhibitors.

Summer is an enemy. Tempera-
ture, out-of-door attractions, va-
cations, carnivals, chautauquas
and other counter influences are
its fighting equipment.

Odds against the theatre are
heavy.

It is time to fight.

It has been said that "1921 will
reward fighters." It has not been
said, though it is important, that
any and every year will do like-
wise.

Fighters do little talking.

Cowards are verbose.

It is because of this difference
that much talk of depression and
little of prosperity is heard.

The fighters that 1921 is re-
warding are too busy fighting to
talk about it.

Are you fighting? Or talking?

* * *

Balaban & Katz, operating
three of Chicago's leading the-
atres, have engaged Lake Michi-
gan, probably the most influential
counter-attraction in the city, in

Had Allied generals at the
Marne looked at reports of the
enemy's numerical strength and
said, "There are too many, it is
of no use to fight," history
would have been written differ-
ently. It would have made un-
pleasant reading.

Exhibitors who have looked
at the thermometer and said, "It
is too hot, it is of no use to
fight," have written in their
ledgers business history that is
pleasant reading to no one.

Allied generals declared,
"They shall not pass."

"They" did not.

What do you say?

battle. The Chicago Evening
American, a newspaper that ac-
tually cooperates with motion
picture theatres, is giving valu-
able assistance.

A camera man visits two or
three beaches each week, photo-
graphing the thousands of bath-
ers. The film thus obtained is
exhibited at Balaban & Katz the-
atres. The newspaper devotes
space in its news columns to the
event, a reporter accompanying
the camera man on his rounds.

That is one way to fight.
* * *

The Yellow Cab Company
maintains 30 taxicab stands in
Indianapolis, Ind. When "The
Girl in the Taxi" was shown at
the Circle theatre an arrange-
ment was effected whereby cards
reading "Look for the Girl in the
Taxi" were placed in each cab in
such manner as to be readable
from within and without.

One cab was elaborately deco-
rated with balloons and carried
about the streets of the city a
young woman so ornately attired
as to attract wide attention.

Business was good at the Circle
that week in spite of the weather.

Yellow Cabs carry 8,000 per-
sons weekly in Indianapolis.

Eight children of Fairbury, 111.,
were glad of an opportunity to
"appear on the stage" at the Cen-
tral theatre when Elmer Ramsey,
manager, proposed that they take
part in a prologue for "The Old
Swimmin' Hole." A school room
setting was produced and school
songs were sung. One girl re-
cited James Whitcomb Riley's
poem after which the picture was
named.

It was the biggest exploita-
tion stunt Mr. Ramsey had used
in some time. At the conclusion
of a gratifying run he stated his
views on Summer exploitation
simply and graphically :

"Damn the heat. Go ahead."

* * *

Mr. Ramsey's statement has
something in common with the
historic line which is placed at
the top of this page.

"Damn the heat. Go ahead."

"They shall not pass."

Few words in each. Five l«t-
ters in the longest word of each.
Every word a compact, hard,
meaningful symbol.

All are fighters' words. Demp-
sey probably mumbled such
words to himself on July 2.
Carpentier doubtless used their
French counterparts.

Fighting showmen use such
words in Summer.

Fighting advertisers use them

in their copy.

* * *

Adopt either slogan, but be
sure to get the spirit that each
represents.

Fight !

"1921 ."

EXHIBITORS HERALD

August 6, 1921

Suggestions in the Stills

JRUFUS WALLINGFORD and Blackie Daw are widely known fiction
• characters. The above still from "The Son of Wallingford," Yitagraph
production, provides its own exploitation suggestion. A saxaphone player and
u. properly rotund "Wallingford" giving bally hoos on busy corners describing
the picture and telling of its exhibition should attract great numbers to the
theatre.

-A

the co
[jidu< '
A Pars

S< ENE from the Thomas [ace-Louis Joseph Vance special for Para-
mount. 'The Bronze Bell.' The. exotic dance could be reproduced easily,
Stume being a Mock < >ricnta! dancer's. Kinisky- Korsakoff's 'Chanson
or "The Orientate' from Cesar Cui's 'Kaleidoscope' could he used." —
tmount suggestion based upon the above still.

IN "A Wise Fool," Paramount pro-
duction, the above scene occurs.
A Spanish folk song, a serenade or
a love song should prove an appro-
priate bit of presentation staged
either as prologue or interlude.
Such a feature, staged before and
after the running of the picture,
should prove effective as completing
the theatre setting for the produc-
tion. The required talent should be
obtainable in practically any city
and a simple home setting will
serve.

R( >Y P.ARNP'S appears as above
in Realart's "A Kiss in Time."
A faultlessly attired young man might
be sent about the streets of the city
in w hich the picture is being exhibited
attracting great attention through his
unique appearance ami frantic en-
deavors to deliver to (name of lead-
ing character l the "Kis> in Time"
ulhch he announces is contained in
the package which he carries.

August 6, 1921

EXHIBITORS HERALD

Theatre Bests Carnival
In Exploitation Battle

Have you had carnival trouble?

State organizations have acted
against the carnival for prelection.

One exhibitor has defeated a carni-
val single handed.

Arthur E. Weld, manager of the
Strand theatre, Cedar Rapids, la., is
that exhibitor.

Threatened with carnival opposi-
tion Air. Weld booked "The Little
Clown,'* Mary Miles Mutter's Real-
art production, and circused it. In
this case "circused"' is more than ordi-
narily fitting.

He began his campaign of defense
by advertising for side show animals.
He followed through by decorating
his lobby to represent a circus tent:

Illustrations presented herewith show-
how well he succeeded.

They show, also, the side show at-
tractions he gathered.

A stray cat was labeled, "Egyptian
Puma. Lives on its own feet." A
plate of sausage was labeled, "Grecian
Groundhog. Captured in the panhan-
dle district of the torrid zone. A
cage of rats was represented as "Ante-
deluvian Cooties. Live only on what
they can get." A dog served as
"Mexican Chinchilla."

A cage was marked "This is not
Snooky, but you'll say it's almost hu-
man." Those who looked saw a mirror.

A wild man properly shackled was
given central position and permitted
to "escape," giving cause .for a big

publicity story in the newspapers.

The report from the theatre states.
"If the carnival cut into business it
certainly was not noticeable at the
main ticket wagon."

* * *

The same picture was similarly
treated by Grover C. Ranck, manager
of the Majestic Gardens, Grand Rap-
ids, Mich., who employed clown danc-
ers in his lobby. The illustration
shows the costumes worn by the danc-
ers, who are shown standing in front
of the theatre.

Mr. Ranck's idea is refreshingly

novel and should be followed by many
who seek novelty in presentation or
exploitation. Though no details as to
the manner of its handling are avail-
able, several economical and practical
methods of procedure will ' occur to
the thoughtful showman.

"The Little Clown'' has been given
widely varied and uniformly fitting,
exploitation since publication. It has
been welcomed as a summer attraction '
and exploited accordingly. The two
instances recorded herew ith are anion?
the most remarkable yet reported.

EXHIBITORS HERALD

August 6, 1921

Pasadena

Seeks

Treasure

Chest

Good ideas endure.

J. L. Johnston, recently appointed Paramunt exploita-
tion representative in the Los Angeles territory, conducted
a campaign based upon a number of good ideas when
"Buried Treasure" was shown at Grauman's Million Dollar
theatre. That campaign was described in a recent issue of
this publication.

The management of the Raymond Hotel, Pasadena,
Cal., in which is located the chief theatre of that city,
read of the Johnston campaign and liked it. Accordingly,
when "Buried Treasure" was to be shown at the Raymond,
request was made for Mr. Johnston to duplicate his work
in that city.

From Los Angeles he brought singers for the work.
Costumes were obtained at a local costumer's establishment
and the prologue was rehearsed. Models similarly attired
appeared in the window of that institution.

A treasure hunt was organized, likewise in accordance
with the Los Angeles precedent. Trinkets aggregating
$50 in value were placed in an old chest and buried.
Maps were prepared for newspaper publication and the
volume of publicity obtained through this arrangement
was gratifying.

Results were also in keeping with the original stunt.

Good ideas endure.

Army Head Gives
Thanks for Aid

The home office of Associated First National Pic-
tures, Inc., has received the following letter of thanks
for the work done in exploitation of "Bob Hampton of
Placer" by which the interests of the Citizens Military
Training Camps were likewise served :

HEADQUARTERS SECOND CORPS AREA

Governor's Island, New York City,

June 20th, 1921.

Associated First National Pictures, Inc.,
6 and 8 West 48th Street,
New York City, N. Y.
Gentlemen :

Major General Robert Lee Bullard has directed me to convey to
you his sincere appreciation of the excellent cooperation which you
have given to the Citizens Military Training Camp to be held at
Plattsburg in August.

The publicity which has been obtained for the camp through the
picture "Bob Hampton of Placer" has resulted in several hundred
applications for the camp.

The commanding general further directs me to say, and this he
would be plaased to have you pass on to the theaters through your
house organ, "Franchise." that he feels the Army can always count
on the patriotism and hearty cooperation of the theater owners and
managers at all times.

In the organization of the reserve forces, which will form an
adequate second line defense in case of trouble, the War Depart-
ment has, as you know, decided to revive the Plattsburg idea, and
in each one of the nine Corps areas a Citizens' Military Training
Camp will be held this summer. The publicity and good results
obtained in greater New York, through the picture "Bob Hampton
of Placer," convinces General Bullard that the theatres throughout
the country using this picture and cooperating with the Army for the
Citizens' Military Training Camp would yield good results anywhere
and during the next month, if it is compatible with the policy of any
theater, he would appreciate their cooperation in this publicity cam-
paign with this picture.

In conclusion, if I may add a personal word to the general
message: please accept my most sincere thanks for your hearty
cooperation in this campaign for the Plattsburg Camp. As an old
civilian publicity man, called to Corps Headquarters to handle this
campaign, I can fully appreciate what the Associated First National
Pictures, Inc., has done and is doing, and it has made a mora or
less arduous task a pleasant one.

(Signed) C. S. COULTER,

Captain, 18th Infantry,

Assistant Adjutant.

August 6, 1921

EXHIBITORS HERALD

Stunt That "Backfired"
Fills Los Angeles House

"The stunt backfired."
There is usually an element of
tragedy in those words.
Xot always.

The stunt planned for the exploita-
tion of Goldwyn's "Made in Heaven*'
at the California theatre, Los Angeles,
"backfired" successfully.

Roy Miller, publicity man for the
theatre, learned that Stella Raud and
Joseph Ramsey, the latter a flyer who
saw service in the U. S. Signal Corps,
were to be married. By such meth-
ods as are the private knowledge of
publicity men he persuaded them to
let the ceremony be performed in a
balloon which would ascend from Lin-
coln Park on the Sunday afternoon
that "Made in Heaven" was to open
an engagement at the California.

An elaborate study was arranged
in the park for the clergyman who
was to officiate in performing the cere-
mony by wireless. Here also gathered
the witnesses and the many who were
drawn to the spot through the news-
paper publicity obtained.

Then the stunt "backfired." It is
not important whether through acci-
dent or design.

At any rate, an explosion occurred
which slightly injured the bride-to-be
and liberated the balloon, which came
to rest eventually on a neighboring

housetop.

Great space was obtained in the
newspapers of the city. And the re-
port states that:

"When 'Made in Heaven' opened
at the California theatre persons desir-
ing to get in were turned away at all
the Sunday performances and the
business continued big for the entire
week."

Progress

PROGRESS in exploitation was en-
couraged by the Will Rossiter Music
Publishing Company when rewards
ranging from $10 to $100 were offered
music retailers for the best window dis-
plays in which "Kismet," the song pub-
lished by that concern, was advertised in
cooperation with the Robertson-Cole pro-
duction featuring Otis Skinner. The
Sherman-Clay Company, San Francisco,
Cal. ; the Kresge store in Toledo, O., and
another Kresge store in Lawrence, Mass.,
were awarded first, second and third
prizes.

Motion picture advertisers should find
worth while cooperation readily forth-
coming at the three places named, as well
as at similar stores throughout the
country.

GUESTS of three hotels in Excelsior
Springs, Mo., were surprised to find
newspapers thrust under the doors
of their rooms upon arising one morning
recently. The newspaper was found to
be the special sheet put out by Universal
for "Reputation," which was opening that
day at the Casino theatre. Any exhibitor
in the world can use that stunt effec-
tively. It has added merit in that it may
be successfully repeated at intervals.

EXHIBITORS HERALD

Auo-ust 6, 1921

Expl oitation St ones
Recorded by trie Lens
Snowing the Trend of
Advertising Activity

THE New York Strand quartette sang Billy Sun-
day hymns in a prologue staged by Joseph Plunkett,
managing director, for First National's "Salvation
Xcll," a tenement setting being used as shown in the
above illustration.

SALVATION ARMY uniforms were obtained by E. L.
Hyman. managing director of the Mark Strand the-
atre. Brooklyn, X. Y.. for the performers appearing in his
prologue for "Salvation Nell," a first National attraction.
The setting used represented New York lower East Side,
and at the opening members of the company entered the set
in characteristic formation. "Come All Ye -Faithful" was
the well-known hymn used to give the proper atmosphere
and the Strand quartette sang it in characteristic Salvation"
Army style. The special feature staged for the Fourth of
July is shown below. A ribbon drop was used with red,
white and blue illumination, and against this a tableau was
posed while the introduction was in progress. The scrim
Was lowered and a 1'rizma Hag projected thereupon, while
the quartette sang "Columbia the Gem of the ( )ce'an.'*

A JUVENILE band touring the country was em-
ployed by Sid Grauman to five performances at
Grauman's Million Dollar theatre, Los Angeles, in
presentation of Paramount's "Beau Revel.''

Wallace Reid *

THELCVC

DAY

TheLoveSpecB

kfcV"!»LARENCE ROLLINS and Arthur Jones are
V_J responsible for a very interesting lobby display
advertising the picture at the Capitol this evening.
\\ allace Reid is to appear in 'The Love Special,' a railroad
romance of thtrills galore, and a miniature electric train
on a table running around a track, stopping at frequent
intervals at a station labelled 'Wedlock Junction.' is to be
s.cu in front of the theatre today. Arthur Jones is respon-
sible for the Uttering and painting and Clarence Rollins
handled the rest of the job." — From a story in a Clear-
water. Kla., newspaper describing the display shown above.

August 6, 1921

EXHIBITORS HERALD

SHORT subject exploitation of the type that should be, but isn't, in general use, was conducted by Herbert H.
Johnson, manager of the Luna theatre. Lafayette, Ind., when he sent about the streets of that city the "Tooner-
ville Trolley"' shown above. The appearance at the Luna of one of Fontaine Fox's First National comedies was the
occasion of the enterprise. Three men concealed within the street car, which was made of wood and tin, propelled
the vehicle. The motorman was dressed to resemble the "skipper"' and the fat lady whose weight is supposed to
effect seriously the balance of the car was visible through one of the windows. There cannot be too much work
of this character done in behalf of the important and increasingly so short subject. Mr. Johnson's example should
prove extremely valuable in its stimulative influence.

THE management of the Orpheum theatre. Roundup, Mont., thought that town too small for exploitation, but sig-
nified a desire to do something big for "Deception." Rick Ricketson, Paramount exploitation representative, came
to Roundup, employed William Anderson, a local painter, and produced the lobby display and window layout shown
above, the latter selected from photographs showing several of the similar windows obtained. It was the artist's
endeavors, it is said, that so pleased merchants as to obtain the required consent for use of their windows. To quote
the report : "Roundup saw exploitation that made them sit up and take notice and stood them up in the theatre for
the two days of the showing."

EXHIBITORS HERALD

August 6, 1921

Imperial
Maintains
Standard

Standardization has its merits.
It is easy to forget that in exploi-
tation.

Where novelty is sought after,
created by artificial methods when
not forthcoming naturally, where
the new and the sensational is gen-
erally accorded preference over the
tried and found reliable, it is easy
to regard that which has reached
and consistently maintained a
standard as old-fashioned, reaction-
ary, stale.

It does not follow that that is
the correct view.

As a matter of fact it is not.

The newspaper advertising done
by the Imperial, California and
Portola . theatres, San Francisco,
Cal., over a period of years has
varied very slightly. In make-up,
copy, tone and style there has been
practically no change. Certainly
no revolutionary divergence from
custom has been undertaken in
quest for the unusual.

A representative display is re-
produced upon this page. It was
used by the Imperial theatre to ad-

amDerial

vertise "The Wild Goose," a Cos-
mopolitan-Paramount production.

If you have watched the advertis-
ing of these theatres as closely as
the advertising of theatres with sim-
ilar records deserves to be watched
you did not need to read the dis-
play to know from whence it
came. A glance told you that.

Neither do San Francisco readers
need to read into the displays used
by the Imperial to know what ad-
vertiser is using the space in which
they appear.

That is one of the merits of
standardization.

Readers interested in Imperial
programs have no difficulty in
learning what the program at that
playhouse is at any given time.
They find the display with a mini-
mum of effort. They read it easily,
also, because there is little varia-
tion in their style.

£SS£E5£& « TODAY! En^em.at

Juvenile
Interest
Valuable

"The boy is father of the man."

Everybody knows that — if they
think about it.

Not everybody thinks.
£ Fred S. Meyer, active managing
director of the Palace theatre,
Hamilton, O., thinks. He has dem-
onstrated that fact in a hundred
original showmanship accomplish-
ments.

When he was to exhibit "While
New York Sleeps," the J?ox produc-
tion, he laid plans which showed
his appreciation of the adage with
which this discussion is begun.

Hamilton newspapers have co-
operated with Mr. Meyer in many
exceptional enterprises. They have
learned that he can be depended
upon to do his part of any work
undertaken. Possibly that is be-
cause he is a member of the Cham-
ber of Commerce, the Lions Club,
every civic organization of conse-
quence, and that his partner in the
business is a member of those which
he cannot join because of conflicting
memberships, the Rotarians, etc.

At any rate, a Hamilton news-

1 "

See ll In Comfort in "The Coole»t Place In Town"

paper cooperated with the Palace
by running an essay contest in
which children of Hamilton were
invited to write their impressions of
New York City. The usual ar-
rangements were made for award-
ing of duplicate prizes in case of
tie, etc., and the newspaper adver-
tising campaign was started.

One of the advertisements used
is reproduced upon this page. It
is less remarkable than many which
have come from this quarter, but it
is important because it illustrates
the story of an enterprise which no
other exhibitor among the thous-
ands who used "While New York
Sleeps" thought of conducting.

Meyer thought of it.

He thought, perhaps first, of the
immediate profit that might be had
through the publicity obtained in
news columns of the newspaper.
That would have been a sufficient
consideration to warrant the effort
made.

' He thought, possibly at first and
possibly second, of the degree in
which such a contest would appeal
to the children of the city. He saw
in it a means of making them think
of the screen, of the theatre.

"The boy is father of the man."

The children who won prizes
would never forget it. Those who
only participated would remember
the event for a long time. More
than probably their interest in the
theatre would become permanent.

Friends for the theatre of the fu-
ture are made in that way.

Real showmen plan for the fu-
ture.

August 6, 1921

EXHIBITORS HERALD

EVOLUTION OF A NUT

Dedicated to

SKNABRIAF SALGUOD

Whoever
He Is

Try
Sounds

- By A. KNUTT

It Backwards,

Better.

(O.D.C.)

Cartoon Serves Double
Purpose as Advertising
Medium in Hot Weather

W hat part of the newspaper do you
read first?

Ask that question of ten- persons
and at least nine, if they think a mo-
ment, will reply, '"The cartoons."

Oral Clokey, formerly manager of
the New Allen theatre, Cleveland, O.,
and now manager of the Lyceum.
Winnipeg, Canada, took advantage of
that popular tendency when mapping
out his advertising campaign for
Douglas Fairbanks' United Artists
production, "The Nut."

He advertised in cartoons.

The cartoon reproduced above ap-
peared in four column width. That
reproduced below was used in three

LET YOCR CONSCIENCE BE VOL'R CUDE lOi).C.> I

S3 f •'..-:<£'

' — "1 DOUGLAS _FAIK»*N« v«w>-S««U'

t=r*

columns.

Read them both, if you did not read
them before you started to read this
discussion.

It is probable that you did.

In that event you need not be told
that both are excellent specimens
of cartoon commercialization. Like
Winnipeg newspaper readers, you have
had that convincingly demonstrated to
you.

It is interesting to know that duritv

the week of the picture's exhibition

"the Lyceum theatre was the only one

that did any real business, and it came

within a few dollars of topping the

box office record."

* * *

The use of cartoons for advertising
purposes is of comparatively recent
origin. Yet examples of its applica-
tion are being received with increasing
frequency.

Another illustration on this page
shows the cartoon drawn by cartoonist
Davis of the Vancover Sun, Van-
couver, B. C, when Vitagraph's
"Black Beauty" was being exhibited at
the Capitol theatre of that city.

Mr. Davis saw the picture at the
Capitol and drew the cartoon for his
paper without influence from the man-
agement or other sources. It served

none the less valuably as an advertise-
ment because published as a straight
cartoon feature.

* * *

Paramount exploitation men in two
or three exchange centers have also
made use of the cartoon idea, supply-
ing mats and drawings to small town
newspapers in their vicinity.

Gratifying results have been re-
ported from every section in which
this service has been introduced.

* * *

The proposition as a whole is one
which cannot but engage the serious
interest of progressive mption picture
advertisers. There are a number of
particularly interesting aspects of the
subject which merit careful considera-
tion.

For Summer such cartoons are es-

or tmc TOWN THIS WEEK- ^mmtf

pecially valuable. Few readers care
for extended reading in the heated
period. Those who read but little
read cartoons.

In text or advertising pages of the
newcpaper the result is practically the
same.

Cartoons are worth while.

Hunters Club Reserves

Seats for Curwood Film

Whenever Will Mack, manager of the
Grand theatre of Jonesboro, Ark., books a
James Oliver Curwood picture, he sets
aside a block of sixty seats for the mem-
bers of the Hunters' Club of Jonesboro.

''They never miss a Curwood picture,"
says Mr. Mack. "They are here en masse
at the first showing of any of his stories,
and I set aside a block of seats for them
without being told to. for I know they
will be here."

EXHIBITORS HERALD

August 6, 1921

DIGESVPICTURES of fiieWEEK

THERE is good news in the announcements made by
the various companies concerning forthcoming pictures
and the outlook is indeed bright for Fall. The exhibitor
who has been crying poor business because of poor pic-
tures, has but to glance through the long lists of plays,
many of which have already proved their worth, to chose
those best adapted to his needs.

Trke for instance "The Four Horsemen of the
Apocalypse" which Metro announces will go the exhibitor
along with many other special features next month. This
picture has had long and successful runs in most of the
large cities of the country. Everywhere it has been shown
it has won the highest praise and created unusual enthu-
siasm. The exhibitor who cannot capitalize this popularity
when he books "The Four Horsemen" ought to go out of
business.

Metro also announces "Turn to the Right" as a Fall
production, another picture adapted from a successful stage
play and one that ran for two years in Xew York and a
solid year in Chicago. Xazimova in "Camille" holds prom-
ise of a big story done in a big way by one of the screen's
most versatile actresses. "The Conquering Power," an-
other Rex Ingram production, will be published next
month, and will be followed by seven other special features
starring Alice Eake, Viola Dana, Gareth Hughes, Bert
Lytell and others.

Paramount presents an unusually strong line-up also.
Beginning with Cecil deMille's mammoth production, "The
Affairs of Anatol," which has no less than ten stars in the
cast, there is "The Great Moment," "At the End of the
World," "The Golem," "Cappy Ricks," "Peter Pan" (both
successful stage plays), "Rainbow's End," "Three Word
Brand," with Bill Hart, "Beside the Bonnie Briar Bush,"
"A Prince There Was," and "The Little Minister." These
are but a few of the long list Paramount offers, picked at
random.

Another big production, that is available for imme-
diate booking, is the Fox special, "Over the Hill." This
picture broke records at several Xew York theatres where
it entered into stiff competition with the season's legitimate
stage attractions and the regular motion picture houses.
Fox also offers "The Queen of Sheba," one of the finest
photo-spectacles ever made. The word-of-mouth advertis-
ing these pictures have had in the large cities makes for
their success when shown in the smaller towns. ( )thers on
the Fox list are "A Connecticnlt Yankee in King Arthur's
( oiirt." the modern adaptation of Mark Twain's novel;
"A Virgin Paradise," "Thunderclap," "The Last Trail"
and "hoot fails."

The astute exhibitor would do well to reserve dates
for Goldwyn'a "The Old Nest." "Dangerous Curve
Ahead,"' "I lis Pack Against the Wall," "The Man from
Lost River," "The Man with Two Mothers" and a dozen
others that are on the way.

The .Associated Producers' list is replete with good
things for Fall booking. "The Cup of Life," a Thomas H.

Ince production, is one of this concern's latest, but those
who have not played "The Broken Doll." "Mother O'
Mine," "The Ten Dollar Raise" have missed pictures with
unusual appeal and drawing power.

First Xational has such a long and promising array
of new pictures it is impossible to list them. They have
several new stars to offer this Fall, among them the inim-
itable Buster Keaton. Hodkinson also has a splendid as-
sortment of special features from which to choose, begin-
ginning with "The Journey's End" and "A Certain Rich
Man." Then there is Universal with its Von Stroheim
production, "Foolish Wives," LTiited Artists with "Carni-
val," "The Three Musketeers" and "Little Lord Fautle-
roy," while Selznick will present a strong group of plays
including "Justice," "Conceit" and "A Man's Home,"
and the numerous short features, which forms a valuable
part of every program.

Yes, the outlook is very bright. — J. R. M.

"THE JOURXEY'S EXD" (Hodkinson), directed
by Hugo Ballin, is an unusual production from every angle.
Its tense dramatic situations will grip an audience and the
story is bound to have wide appeal. A unique feature of
this picture and one which merits favorable comment is
the fact that there is not a subtitle in the whole seven reels,
yet it holds one's attention from beginning to end and the
story is clearly told. It is a picture that warrants unusual
exploitation and will impress deeply.

"HER STURDY OAK" (Realart) with Wanda
Hawley is a light comedy-drama full of amusing situations
that should prove a good summer attraction. Walter Hiers
shares honors with the star and a competent supporting
cast puts the necessary punch into the feature. It is a pic-
ture that offers unusual exploitation.

"WHO AM I?" (Selznick) is the story of a boarding
school Miss who inherits a gambling establishment and at-
tempts to pay off her father's debts. The cast includes
Claire Anderson, Gertrude Astor, Xiles Welch, George
Periolat and Josef Swickard. The story abounds in incon-
sistencies and lacks suspense.

"LIFE'S DARN FUNNY" (Metro) is another Sat-
urday livening Post story that lends itself particularly well
to screen adaptation. Viola Dana appears in the role of a
little French girl, a violinist making her way by giving con-
certs in Xew York. Gareth Hughes, as an artist, renders
her excellent support. It is a story of Greenwich village,
a picture that will please, if it does not impress.

"1111". GREAT MOMENT" (Paramount) presents
Gloria Swanson as a star in her own right, in the initial
effort of Elinor Glyn as a screen writer. Paramount has
given the story a sumptuous production and an unusually
line cast appears in Miss Swanson's support. The perform*
ance of Milton Sills is especially pleasing. It is a picture
that will cause talk, because of several daring situations,
and it is one that will certainly please the women.

THE JOURNEY'S END

(HODKIXSON)
A Hugo Ballin production worthy
of highest praise. A full length
feature without a sub-title, and a
cast of only three important prin-
cipals, scores as an interesting
and unique photoplay. Here is
something different!

A fine example of acting of sufficiently
intensive concentration so that subtitles,
though conspicuous in their absence, are
not necessary. The story unfolds and
tells itself without them. Whether or not
this is an asset it is hard to determine.
It is a matter of taste. But in any event
it is something new.

Hugo Ballin. who directed the photo-
play "The Journey's End." has sub-
mitted a convincing example of his abil-
ity to create new picture values. It is
well directed, as may be imagined from
the fact that the understanding of the
story depends upon the action alone,
there being no descriptive nor spoken
titles. The lighting is consistently good,
except for a few spots, and the camera
work commendable.

Mabel Ballin. in a trying role, may be
thought to over-act at times, yet without
the emphatic portrayal of the. feelings of
the girl heroine, the story would not hold
together so well. The other principals
are equally capable. George Bancroft -s
splendid as the iron worker, while Wynd-
ham Stand:ng is pleasing except for the
touch of conce-t which, together with a
sort of cynical air. slightly mars his
performance. The part is one calling for
a svmpathetic. heartfelt portrayal.

The story, adapted from the book "Ave
Mara." written by a Dominican Nun, is
intelligently portrayed. It depicts a con-
dition in familv affairs that one would not
credit the author of imagining with so
much consideration for a peculiar situa-
tion. It begins in Rome. In a convent
there a girl finds herself without funds
and about to be obliged to enter into the
world with no experience other than she
has gained within the walls of the insti-
tution. She writes an uncle in America,
explaining the situation and receives a
reply that she is welcome to come to his
home until she is able to find employ-
ment. The uncle, unhappily, is a man of
little character and encumbered with a
sloven, drunken wife. Leaving Rome,
the girl finally arrives in a Pennsylvania
town, where the uncle lives and works in
an iron mill, as does also a friend. Regan,
who lives with the couple.

The wife, far from pleased with the
prospect of the newcomer to begin with,
and less when she finds her to be beauti-
ful in face, form and nature, immediately
makes things as unpleasant as possible
and before the girl begins the new life
she is determined to seek other quarters.
Regan goes with her. He. recognizing her
innocence, and having fallen in love w'th
her, marries her without the child-wife
knowing what marriage is all about, and
in ignorance that her husband at one
time was wanted for murder. Three
years elapse. We find the Regans in
their home, humble, but scrupulously

clean. She still clings to the reading of
the classics and to playing master-works
upon the crude organ, her single musical
instrument. The owner of the mill in
which the husband works is a young and
handsome bachelor. He meets the child-
wife when calling at the house to give
instruct'ons to Regan. His friendly in-
terest develops into love, which he nobly
controls but which is responded to by
the girl to the extent that she finally
decides to leave home. The husband
blames his employer, who has nothing
whatever to do with the disappearance.
After a va;n search, the husband, in a

THE FIRST TOOTH

CARPENTER

(STATE RIGHTS)
Tony Sarg with the assistance of Her-
bert M. Dawley is turning out a series of
the most unique short subjects ever
offered to the exhib tor. It is something
entirely different from the ordinary
drawn cartoon and wherever shown has
scored an instant hit. The first of these
is "The First Tooth Carpenter."

It shows a dentist in the prehistoric

Mabel Ballin, Wyndham Standing, and little Georgette Bancroft, in a scene from
"The Journey's End," the Hugo Ballin production published through Hotikinson.

fight, almost kills a man, and in a disas-
ter, another man is killed. The husband
places a letter in the pocket of the unfor-
tunate victim and when he is taken to
the morgue, the papers declare him to be
Regan.

The mill owner meets her again, there
is another union, and the happy couple
start on a honeymoon to the scene of the
girl's childhood Rome. Regan, under an
assumed name, has also gone to Rome,
and become a gardener in a monastery.
When. i:i their sightseeing, the couple
come upon Regan an intense dramatic
scene is enacted. The shock kills Regan,
however, and brings 'The Journey's End"
to a happy one.

age treating a tooth of a caveman and.
as the stone carved subtitle says 'after he
has destroyed the tooth he proposes
pulling it." Both the treatment and the
method of extracting the tooth are
ludicrous in the extreme. The Almanac
should fit in nicely with any program.
The animation is done in silhouette
against a background in half tone and
the little figures constructed of pliable
material are made to pertorm life-like
motions and gestures, with enough exag-
geration to give them comic character.
"Tony Sarg's Almanac" is being dis-
tributed in the Central West by Cele-
brated Plavers.

EXHIBITORS HERALD

August 6, 1921

Wanda Hawley and Walter Hiers in an amusing scene from "Her Sturdy Oak."

(Realart)

WANDA HAWLEY IN

HER STURDY OAK

(REALART)

A light comedy drama in which
Walter Hiers divides honors with
the star. Story flimsy but provid-
ing numerous funny situations
which will please. Offers excep-
tional opportunity for advertising
and exploitation stunts. A good
tonic for hot weather.

"Her Sturdy Oak," Wanda Hawley's
new starring vehicle, is a challenge to
advertising writers and exploitation men.

It has almost everything which sug-
gests breezy cop>', nifty throwaways, at-
tractive lobbies, entertaining prologues
and all of the other stunts and devices
which help to attract stand-out crowds.
And there is sufficient substance to the
picture to satisfy patrons after they have
been brought in.

There is romance, an irate mother-in-
law, a disappointed and jealous woman, a
jilted dude, a set of twins, bees, and other
material, which invite a special effort. It
would be an excellent subject upon which
to base an exploitation contest to test the
showmanship of the country.

The picture is a panorama of a roman-
tic girl and an unbusinesslike poet em-
barking on the sea of matrimony with
the girl's mother and the poet's former
sweetheart attempting to wreck their
craft. The arrival of twins adds to the
comedy. It culminates in a happy ending
when the two find a half-ton of honey in
the chimney of an abandoned cottage
wherein they seek shelter.

Wanda Hawley is the romantic girl.
Walter Hiers as the poet divides honors
with her in providing the merriment.
Sylvia Ashton as Belle Bright, a busi-
nesslike spinster in love with the poet,
features the supporting cast. Mayme
Kelso, Leo White and Frederick Stanton
also have important roles.

IRVING CUMMINGS IN

ON THE TRAIL

(PRODUCERS SECURITY)
If succeeding productions of Irving
Cummings stack up as well as "On the
Trail" we want to see the whole series.
Here is a stirring, convincing and well
produced screenplay with as much action,
punch and excellent drama as any five-
reel feature, depicting life in the Cana-
dian wilds, ever produced.

Irving Cummings' stage career dates
back to the days of "The Great Divide"
when he appeared with Henry Miller,
but nothing he has done upon the screen
when he appeared in American, World,
Horsley, Pathe, Metro and Famous Play-
ers productions, quite equal his work in
this, his own independent two-reel
feature.

The story is a simple, straightforward,
matter-of-fact tale, but it is so beautifully
photographed, carefully enacted and
withal so convincingly told that it cannot
fail to impress.

Corporal Campbell, the role assumed
by Cummings, is a member of the Royal
Northwest Mounted Police. He is de-
tailed to run down an escaped convict
and his gang who killed a fellow officer.
He comes upon another crime committed
by the same gang. They hold up and
rob a man and his daughter touring the
country in an automobile and make off
with the daughter after tying the chauf-
feur and the man in the machine and
starting it down a steep hill. Trooper
Campbell finally catches up with the con-

vict in a hut and after a terrific fight,
rescues the girl and wipes out the gang.
A very competent cast appears in his
support. For the exhibitors looking for
strong two-reel subjects we heartily rec-
ommend "On the Trail."

HAROLD LLOYD IN

AMONG THOSE

PRESENT

(PATHE)

While not as amusing as "Now or
Never," this latest Lloyd comedy con-
tains streaks of rich humor that will stir
the risibilties of most picture patrons.
The time-worn plot of an English noble-
man being foisted upon unsuspecting
nouvcau richc is the theme and the three
reels consist of a bell-hop's efforts to get
away with the deception. Lloyd is ren-
dered excellent assistance by Mildred
Davis. Aggie Herring, James Kelly, Vera
White and William Gillespie.

Kelly, in a "Bringing Up Father" role,
is quite funny and Aggie Herring is de-
lightful as the blundering mistress of the
household. Miss Davis has little to do
but look pretty and this she does very
well.

Lloyd appears as "The Boy," a bell-hop
in a large hotel. The 'Society Pilot" and
her partner, "The Hard-boiled Party,"
plan to get the greater portion of the
fortune of a newly rich family, the latter
by marrying the daughter, and the other
by stealth. They introduce "The Boy,"
after outfitting him in a dress suit and
cane, as an English Lord, a famous
huntsman. At a party given in his honor
he describes at length several hair-rais-
ing experiences with bears, lions and
other wild animals. He is then taken on
a fox hunt, and is Riven the wildest horse
in the stables. He loses control of the
steed, loses his riding breeches and his
efforts to hide while clad in B. V. D.'s
furnish the high spots of humor. In the
end he exposes the bogus social secretary
and her aid and marries the girl. The
ending is fast and snappy.

VIOLA DANA IN

LIFE'S DARN FUNNY

(METRO)

Adapted "Saturday Evening Post"
story gives Miss Dana and Gareth
Hughes ideal vehicle. Pleasing
comedy and characterization of
two youthful players holds atten-
tion throughout feature. Directed
by Dallas M. FitzGerald.

Christie Jope Slade's story, "Care-
takers Within," telling a whimsical little
tale of the struggle of two impractical
Greenwich villagers, will delight both
those who have and have not read this
Saturday Evening Post story. Seldom
do magazine stories lend themselves to
screen adaptation as neatly as this one
does, and Dallas M. FitzGerald has given
it a worth-while production.

There is a fascination about Miss
Dana's work that has won her a large
following. And these will not be disap-
pointed in "Life's Darn Funny," for she
is given plenty of opportunity to act and
she puts the necessary punch and pep
into the part of Zoe Robert as the author
originally intended. Gareth Hughes
comes in for high honors, too, in the role
of a young artist, Clay Warwick, starv-
ing for art's sake. Others in the splendid
cast arc Eva Gordon, Kathleen O'Connor
and Mark Fenton.

There arc but few sets used. These,
however, arc artistic and effective. John
Arnold photographed it and Molly Parro
and Arthur Ripley adapted the story.
Each contributed in no small share to-
ward its success.

The story tells of a young violinist,
Zoe Robert, living in Mrs. McGinnis'
boarding house in Washington Square,
New York. In the same house lives
Clay Warwick, who prefers a career as
a painter to that of a tailor. When Zoe
cannot get a dress at the cleaner's, he,
overhearing her sobs, saves the situation
by draping her form in some green jade
cloth he owns. This gives Zoe an idea.
They will establish an exclusive dress-

August 6, 1921

EXHIBITORS HERALD

making shop. An artist's studio, which is
left in Zoe's keeping, gives them their
chance. They contract innumerable
debts, because their wealthy customers
are slow pay, and finally a collection
agency carts off the furniture and leaves
they in the bare studio. A wealthy for-
eigner, however, saves the day when he
buys two of Clay's paintings and re-
deems Zoe's violin which she had pawned
to "pay something on account."

There are endless possibilities for ex-
ploitation here and the astute exhibitor
will do well to tie up with local mer-
chants dealing in ladies' dresses. Ar-
rangement of special musical programs
will help considerably in putting the pic-
ture over, using violin soloists to accom-
pany the picture.

GLORIA SWANSON IN

THE GREAT MOMENT

(PARAMOUNT)
Elinor Glyn's initial story, written
especially for Famous Players-
Lasky, is meritorious contribution
to the screen. Has many spec-
tacular features and the work of a
skilled cast places it on a high
plane as entertainment. Sam
Woods directed and Monte Kat-
terjohn adapted it. Both deserve
highest praise.

The exhibitor playing this picture has
some names to conjure with. First there
is the author, Elinor Glyn, famous as
the writer of "Three Weeks" and other
novels; second there is Gloria Swanson,
who is elevated to stardom with "The
Great Moment," and third there is Mil-
ton Sills, one of the screenls most fin-
ished actors, who appears opposite Miss
Swanson. Then, too, there is Alec B.
Francis, Fred R. Butler. Arthur Hull,
Raymond Brathwayt, Helen Dunbar,
Clarence Geldart, Julia Faye and Ann
Grigg, each well known to picture pat-
rons for many years. Mrs. Glyn also
takes part in several scenes, as "atmos-
phere."

Gloria Swanson. by her performance
in "The Great Moment," justifies her
selection as a star. She has beauty of
face and figure and rises to such emo-
tional heights as the story requires.
There are just enough close-ups of her
in the picture to satisfy the most ardent
of her admirers and she appears in a
sufficient array of beautiful gowns to
keep the rapt attention of the women
folks.

Mrs. Glyn's story in the main is simple,
telling of a temperamental English girl,
the daughter of a nobleman who breaks
the bonds of British conventionality and
seeks to live her own life, as her Romany
ancestors did before her.

Nadine Pelham, through the wishes of
her father, becomes engaged to a sleepy,
uninteresting Englishman, whose first
name is Eustace. Her father takes her,
together with Eustace, to America to
look over some Nevada mines. En route
she meets Bayard Deleval, a young
American engineer, in the employ of her
father's company. A warm friendship
springs up between them. While return-
ing to her hotel from the mine with
Deleval she is bitten by a rattlesnake
upon the breast. Deleval, with his pocket
knife opens the wound and sucks the
poison from it. He carries her to his
shack nearby and forces whiskey down
her throat.

The incident of the snake bite sent a
thrill through the audience at the Ran-

dolph theatre. Chicago. It is one of the
big moments of the picture.

Nadine's father finds the two at the
cabin and demands that Deleval marry
his daughter at once. The ceremony
over, Nadine is taken to the hotel and
put under the care of a physician. The
father, refusing to listen to explanations,
leaves for home. Awakened from the
effects of the liquor, Nadine upbraids
Deleval. He arranges for a divorce.

In Washington, D. C, some time later
they meet again. She has become en-
gaged to a worthless cad and is the talk
of Washington society. Her father ar-
rives upon the scene. He is told that
Nadine is still in love with Deleval and
seeing the light he does not stand in the
way of their reunion.

The picture is one that is bound to
cause comment because of several daring
situations. It will amaze as well, not
only with its beautiful sets, splendid
lighting effects, and careful direction, but
also because of the warmth and human-
ness of the characters, the swift and sure
development of the plot and the logical
and pleasing denouement.

SPECIAL CAST IN

WHO AM I?

(SELZNICK)
Lavish production given Max
Brand's story, written expressly
for National Pictures, and pre-
pared for the screen by Katherine
Reed. Well balanced cast do
good work in story that lacks sus-
pense. Directed by Henry Kolker.

"Who Am I?" is not a myster story
as one would infer from the title. It is
a simple little story of a boarding school
girl who inherits a gambling establish-
ment and decides to continue the nefar-
ious business to pay off her father's debts.

Claire Anderson plays the. principal
character role, that of Ruth Burns, with
the necessary verve, and wears many
stunning gowns. Gertrude Astor is the
only other female character in the play,
that of Victoria Danforth, a habitue of
the gambling den. Niles Welch is the
hero of the story and his Jimmy Weaver
is a convincing and pleasing portrayal.
Josef Swickard, of "The Four Horse-
men" fame, has a small part as Marbot
and George Periolat gives a vivid per-
formance as Collins, the manager of the
gambling hall.

The play is beautifully mounted. Its
principal weakness is insufficient dra-

matic incident to work up enthusiasm.
The skill of Henry Kolker was taxed to
keep the story moving and audiences at
the Pantheon theatre, Chicago, showed
but mild interest in this feature.

Ruth Burns, who has spent her life in a
boarding school, returns home upon the
death of her father, to be informed by
Jimmy Weaver, a friend of her father,
that she is heiress to a gambling hall. Ruth
insists that the place be closed at once,
but when she is informed by Collins, the
manager, that her father owed him $100,-
000 she is urged by Jimmy to continue
until Collins is paid in full. Under the
guidance of Jimmy she becomes an ex-
pert at cards and wins almost daily.
Finally she decides to give it up and she
makes a final plunge and stakes herself
against her father's debt with Collins.
She loses and as he is about to embrace
her, Victoria Danforth, an old flame of
Collins, appears, exposes the gambler as
a cheat and Ruth falls into the arms of
Jimmy, who has come to her rescue.

SID SMITH IN

WE SHOULD WORRY

(FEDERATED)

Sid Smith and Harry McCoy get a lot
of fun out of the situation of a couple of
city chaps who invest money in oil land
only to find that most of the oil there-
abouts is already in cans. They taste oil
on the waters of a stream passing
through their land and just as they have
succeeded in selling the property to a
farmer, discover a stalled Ford with a
leaky tank a few feet up sream is the
source of supply. Next they bury a hose
with a bump at one end and while Ferdie
pumps oil into the pipe, Percy tries to
unload the 'gusher" upon a prospective
John D. When the hose falls into a pail
of milk and the "oil well" starts spouting
milk the deal is off.

The photoplay is clear throughout and
the chase scenes are well handled, the
interest being kept at a high pitch.

King to Direct Second

Burton King, who directed "The Man
from Beyond," which presents Houdini
for the first time as the star of his own
company, Houdini Picture Corporation,
has been retained to direct the second
picture, upon which production ' has
started. "Haldane of the Secret Service"
is the temporary title. Houdini is the
author.

FLATHEAD PRODUCERS

CORPORATION

Columbia Falls — Mont.

Out of the silent places* v;
of the £reat North Woo&f j%

Art Staton.

'Rough Bark
Le Noir"

Love -Intrigue and
Smashing, Adventure — '

Thru- COD. BLANCH FIELD

212 Super ba Tkeatre £>lcl#. LoS" Anfieles —

EXHIBITORS HERALD

August 6, 1921

Ann May, King Evers and Mary Anderson in a scene from "The Half Breed," the
Oliver Morcsco production, to be distributed through First National.

Morosco's "Half Breed" Delivered

To First National for Publication

Gala Week Popular,
Says H. M. Berman

Universal States Hundreds of
Exhibitors Have Availed
Themselves of Offer

The Laemnile-Universal Anniversary
celebration, in the form of Gala Week
bookings of ICO per cent Universal pic-
tures, accompanied by price, advertise-
ment and exploitation inducements, is
proving extremely popular with exhibi-
tors, according to Harry M. Berman,
Universal's sales chief.

Several hundred exhibitors already have
availed themselves of the offer, he says,
and requests for solid week bookings
under the Anniversary plan continue to
pour in daily.

The Gala Week program, which com-
memorates Mr. Laemmle's fifteenth anni-
versary in the film business, and
Universal's ninth birthday, is the most
widespread celebration ever attempted
by Universal. For the advantage of the
exhibitor, Universal pictures are offered
not as single attractions but in groups,
to theatre owners inaugurating a Gala
Week.

Exhibitors who have held a Gala Week
report that the added exploitation and
the interest aroused by the celebration
took the sting out of the mid-summer
slump, according to the company. This
exploitation consists of free banners, free
posters, free slides, free heralds, free
window cards and other publicity and ad-
vertising material.

Storey on Trip to

Prepare for Active
Business in Autumn

John E. Storey, sales manager of As-
sociated Exhibitors. Inc., has started on
a trip through the Eastern branch offices
with the double purpose of investigating
the situation with respect to business
conditions and to prepare the sales force
for the exceptionally active season which,
he believes, will come with the fall.

Before leaving New York, Mr. Storey
was asked why we selected the warm
summer months, July and August, for
his trip, and his reply was:

"Hot weather and a slump in the mo-
tion picture business arc things that go
hand in hand. Every year we get the
slight depression that comes with the
summer. This year, of course, it occurs
during a time of business readjustment
which has called forth much discussion
and has brought out the usual calamity
howlers. But the truth of the matter is
that this summer marks the turn of the
tide in business. This is not the moment
to sit back and agree with the calamity
howlers. This is the time to realize that
business has turned the corner and is
on the upward swing!"

"Foolish Wives" Being

Cut to Twelve Reels

Erich von Stroheim has started to cut
129,000 feet of film into the twelve reels
which will be published as "Foolish
Wives," Universal's million-dollar fea-
ture.

In all 560,000 feet of film went through
the camera. This amount was reduced to
129,000 feet of material from which the
best 12.000 feet will be selected for the
screening. Von Stroheim estimates that
he will be ten weeks cutting, which will
give the production a fall publication.

"The Half Breed." the debut picture of
Oliver Morosco Productions, Inc., for
Associated First Nat onal distribution,
has been delivered in New York by Gen-
eral Manager George R. Bcntel. The
latter announces that the second picturi-
zation of the Morosco stage successes,
"Slippy McGee," is nearing completion
under the direction of Wesley Ruggles.

In "The Half Breed" the Morosco
policy of building strongly from the
salient features of the stage drama has
been shown, it is said, together with the
Morosco care in dressing and setting.

"The Half Breed" was written by
Morosco himself and the adaptation, as
well as the direction, was given over to
Charles A. Taylor. The director has
given "The Half Breed" an unusual twist,
it is claimed, getting away from the
conventional ending.

Titles Are Different

It is also said that something different
has been introduced in the way of han-
dling titles. These, the work of Renaud
studio, in Los Angeles, carry a main
decorative theme — the Indian blanket —
with each spoken title carrying its distin-
gU shing marks.

Wheeler Oaknian was selected to play
the title role, which is a dual characteri-
zation. Others in the cast are Ann May,
Mary Anderson, Joseph Dowling, Hugh
Thompson, Stanton Heck. Lew Harvey,
Nick F. Dc Ruiz, Doris Deane, Sydney
De Grey, Herbert Prior, Al S. Loyd.
Carl Stockdale. Evelyn Selbie. Eugenia
Gilbert, Leela Lane, George Kuwa. King
Evers and Joan Elmer Woodbury.

Shows Thrilling Stampede

In one of the scenes, taken in the range
country near the Sierra foothills in Cali-
fornia, more than 800 head of cattle were
used in a thrilling stampede.

The second Morosco picture, with a

cast headed by Wheeler Oakman in
the role of "Slippy McGee" was made
largely am'd the natural surroundings at
Natchez, Miss. The other members in
the cast are Colleen Moore, Pat O'Mal-
ley, Edwin Stevens, Sam De Grasse,
Lloyd Whitlock. Alfred Allen, Edith
Yorke, Charles E. Evans, Nellie Peck
Saunders, Charles Force, Joe Sawayi and
William Foster.

General Manager of

National Exchanges
Find 3 Business Good

Hunter Bennett, vice president and
general manager of National Exchanges,
Inc., is making a tour of the independent
exchanges allied under National Ex-
changes, Inc. He already has visited
Boston, Philadelphia. Buffalo, Pittsburgh
and Chicago. Before returning to New
York he plans to go to the Coast, re-
turning through the South and visiting
each of the seventeen exchanges com-
bined under National Exchanges, Inc.

Mr. Bennett reports from various cities
he has thus far vis:ted that, while busi-
ness has undoubtedly fallen from the high
peak set during the past two years, it
is still in a very healthy condition, and
that it seems to be the unanimous opinion
of all exchange managers that from now
on there will be a decided increase in box
office returns.

Dale Hanshaw, Pacific Coast represent-
ative of National Exchanges, Inc., during
the past year, has been called to the
home office to take charge of the pub-
licity department.

August 6, 1921

EXHIBITORS HERALD

"Fox Week" Will Be Staged
Beginning on September 1 1

Drive for Solid Week of Bookings Will Begin at
Once — Goldwyn Announces Special Week
Will Be Observed October 23 -29

The Fox Film Corporation is the latest distributing organization to
announce a special week to mark the opening of its activities for the season
of 1921-1922. "Fox Week" will open September 11 and close September 17.

The Famous Players-Lasky Corporation is already in the midst of
a drive to make the annual "Paramount Week,'' September 4 to 10, a
record breaker. The Goldwyn Pictures Corporation has announced a
"Goldwyn Week" for October 23 to 29.

September Is Also "Independents' Month"

September also has been named "Independents' Month" and is to be
the occasion of a vigorous drive for bookings by state right distributors
and various independent units publishing through national distributing
organizations. This campaign has the support of the M. P. T. O. A.
Every indication is that the opening of days — it would be all the same

the fall season is to see a flood of strong
attractions and that the exhibitors are to
receive unusual assistance from exchanges
in their exploitation and advertising
efforts.

Fox Completes Preparations

The decision of the Fox Film Corpora-
tion to stage a special week the second
week in September was made at the Fox
convention, held in New York city in
June. Since then branch managers and
salesmen have been getting ready for the
big event. The branches have been sup-
plied with ample material for serving an
unlimited number of customers for the
special period of seven days, during which
exhibitors are to be asked to devote the
entire week's entertainment to pictures
culled from the Fox release chart.

According to the representative of the
Fox home office, that corporation never
was in such good shape to book a solid
period of first-class entertainments as at
the present time: seven weeks or seven

"Queen of Sheba"
Goes to Theatres

William Fox has cancelled the-
atrical road tours planned for the
"Queen of Sheba," and is to offer
it direct to the exhibitors of United
States and Canada as one of the
twelve special productions dis-
tributed by the Fox Special Feature
department.

so great

s the wealth of material on hand. The
exhibitor will have a wonderful list of
special productions and star pictures to
choose from — pictures of assured value
from a box-office standpoint.

Fox exchanges are prepared to handle
a great volume of business on the speci-
fied Fox Week. Free banners, posters
and other accessories have been prepared
and everything is being done to make Fox
Week a great success from the exhibitor's
standpoint as well as from that of the
exchange manager.

Goldwyn Drive in October

The drive to be staged by the Goldwyn
Pictures Corporation for solid weeks of
bookings of Goldwyn pictures the week
of October 23 is to follow a national ad-
vertising campaign in magazines, which
combined claim to reach twentv-seven
million readers.

It will be the first "Goldwvn Week"
ever staged. It was endorsed by ex-
change manager at the annual convention
of the company at Culver City, Cal., early
in June.

Among the pictures available to ex-
hibitors for the week will be "The Old
Xest." "Dangerous Curve Ahead." "The
Night Rose," "All's Fair in Love," and
"Beating the Game."

Associated Exhibitors Pleased

Associated Exhibitors has issued a
statement that the bookings and call for
paper and accessories it has received in-
dicates exhibitors are earnestly support-
ing "Independents Month," " which is
scheduled for September.

Particularly heavy bookings of Harold
Lloyd comedies. "The Rider of the King
Log." "The Road to London," "The
Devil" and "What Women Will Do" are
announced.

Season's Output Is
Announced by Metro

Four Stars Will Contribute
Seven Pictures Each
to Program

Metro Pictures Corporation's pro-
gram for next season will include the
following :

Three Rex Ingram productions: "The
Four Horsemen of the Apocalypse,"
"Turn to the Right" and "The Conquer-
ing Power."

Seven specials each for Bert Lytell,
Viola Dana, Alice Lake and Gareth
Hughes.

The Nazimova production, "Camille."

In announcing the company's sched-
ule Richard A. Rowland, president,
said :

Plans Are Ambitious

"Metro demonstrated how sincere was
its purposes and how painstaking were
its efforts when it gave to the screen
'The Four Horsemen of the Apoca-
lypse.'

"But Metro isn't going to stop there
and pat itself on the back. There are
other things for its hand to do. The
Metro plans for the coming year are
ambitious. But the company is am-
bitious. It believes in the best and it
tries its best to make the best — it holds
that supremacy is the best policy."

Gives Picture Titles

Three of the Lytell pictures are "A Trip to
Paradise" and "Junk." both Maxwell Karger
productions, and "Lady Fingers," a Bayard
Veiller picture.

Viola Dana will be seen in "The Match
Breaker." a Dallas M. Fitzgerald production,
'.'There Are No Villains," a Bayard Veiller pro-
duction, "The Fourteenth Lover," under the
direction of Harry Beaumont, "The Cave Lady,"
"That Girl Patsy" and "Rings and Things."

For Alice Lake have been chosen "The In-
famous Miss Revell." "The Claim." "Double
Cure." "The Hole in the Wall," "''June Jeop-
ardy," "The Making of Eleanor Jay" and
"Moonlight."

Gareth Hughes will appear in the following
George L. Baker-S-L productions: "The Hunch,"
"Garments of Truth," "Little Eva Ascends,"
"Barber John's Boy." "The Gay and Festive
Claverhouse" and "Tommy Carteret."

Mr. Rowland says that Metro will
place emphasis upon service to the ex-
hibitor.

Pennsylvania Theatres
Request Permission to
Employ Woman Ushers

(Special to Exhibitors Herald)

HARRISBURG, PA.. July 26.— The
Motion Picture Theatre Owners of Penn-
sylvania. John S. Evans, president, has
petitioned the state department of labor
and industry for permission to employ
girls between 16 and 21 years of age
after 9 o'clock at night as ushers and
musicians.

The petition states that the present law
makes "criminals and hypocrites of them
(girls), because it makes them lie either
deliberately or through subterfuge re-
garding their age, a great many being
between 18 and 21 years."

Portland Censorship

Comes Up on July 27

(Special to Exhibitors Herald)

PORTLAND, ORE., July 26.— The
hearing on the motion picture censorship
ordinance presented to city council sev-
eral months ago by the Church Federa-
tion and other civic bodies is scheduled to
come up for a hearing tomorrow.

In announcing his decision, he
stated that he believed the exhib-
itors "will need the finest pictures
that can be produced to meet the
demands of the public."

"Over the Hill" and "A Connecti-
cut Yankee in King Arthur's
Court," two other special Fox pro-
ductions which also had long runs
in Broadway playhouses, are also
included in the twelve specials.
They were announced in the first
list of six pictures available.

Realart Manager Heads
St. Louis Film Board

(Special to Exhibitors Herald)

ST. LOUIS, MO., July 26.— Floyd
Lewis, manager here for Realart. has
been elected president of the new F. I.
L. M. Club of St. Louis. Other offi-
cers are: Sam Harris, Pathe. vice presi-
dent; G. M. McKean, Fox, secretary
and treasurer. The directors are: Jack
Weil, Goldwyn, Barney Rosenthal. Uni-
versal, Charles Werner, Metro. J. A.
Steinson. Vitagraph, and R. J. McManus,
Paramount.

EXHIBITORS HERALD August 6, 1921

450 Short Subjects Announced

By Pathe for 1921-22 Season

Company Will Have Publication for Every Day in
Year, With Two for Some Days— Serials
Not Included in This Program

DORIS MAY
Who scored a hit in the Douglas Ma c Lean -
Doris May pictures, is to be starred in Hunt
Stromberg Productions for R-C distribution.

Doris May to Star

In R-C Productions

Pictures Will be Made by
Hunt Stromberg and
Seiter

R. S. Cole, president of R-C Pictures
Corporation, announces that Doris May,
former co-star of Douglas MacLean, is
to be starred in pictures for R-C dis-
tribution.

The pictures will be known as Hunt
Stromberg Productions. This marks Mr.
Stromberg's introduction into the pro-
duction ranks. His previous work in
the industry has been as director of ad-
vertising and publicity for several com-
panies, including Thomas H. Ince.

Associated with Stromberg in the pro-
duction of the Doris May pictures is
William A. Seiter, who directed the
Douglas MacLean features for Ince.
Bert Cann is chief cameraman of the new
unit

An original story will afford Miss May
her first vehicle. It is now being pre-
pared in continuity form by Violet Clarke
in collaboration with Director Seiter.

Popular Cast Chosen
For "The Rosary" by
William Selig and Rork

A cast of prominent players has been
assembled by Colonel William N. Selig
and Sam E. Rork for their six-reel screen
version of "The Rosary."

In the cast are Lewis Stone, Jane
Novak, Wallace Beery, Robert Gordon,
Eugenie Besserer, Dore Davidson, Pome-
roy Cannon, Bert Woodruff, Mildred
June and Harold Goodwin.

Director Jerome Storm has been work-
ing steadily for three months in prepara-
tion. Bernard McConville wrote the con-
tinuity of "The Rosary."

Plan $50,000 Theatre

COLUMBIA, MO.— A $50,000 theatre
seating 1,250 people will be erected here
by T. K. Catron, Will E. Smith and
associates. , i

Four hundred and fifty short subjects
are scheduled for publication by Pathe
during the year 1921-22, according to an
announcement by Elmer Pearson, direc-
tor of exchanges.

The scope of this schedule can best be
figured by the fact that there will be a
Pathe subject for every day in the year,
and two for some days. Mr. Pearson
made it plain that even this schedule will
be expanded.

Serials Not Included

Serials do not come under the general
classification of short subjects in the
Pathe ratings, and consequently are not
numbered among the 450 publications
contracted for the season beginning in
September.

This showing is made in less than a
year from the date of Paul Brunet's
announcement of the purpose of Pathe
Exchange, Inc., to concentrate on short
subjects.

Among the established series of short
subjects figuring in this Pathe showing
are the semi-weekly issues of Pathe News
and the weekly issues of Pathe Review.

The weekly issues of "Topics of the
Day" are included in the list. This screen
reflection of the witty comment on events
and manners of the times selected from

For September

Pathe Is Offering a Varied
Selection of Productions
For Distribution During
"Independence Month"

Following are the pictures
scheduled by Pathe for distribu-
tion during September, which has
been designated as "Independence
Month" by the Motion Picture
Theatre Owners of America:

Features

Rudyard Kiplings' "Without Benefit
of Clergy"; Federal Photoplays specials,
"The Lure of Egypt," "The Killer" and
"The Money Changers"; "Half A Chance"
featuring Mahlon Hamilton; "Rogues and
Romance"; "A Broadway Cowboy"; Au-
gustus Thomas's, "Rio Grande"; Robert
Brunton's, "The Devil to Pay"; "The
Heart Line"; H. B. Warner's, "When We
Were Twenty-One"; "Dice of Destiny";
"One Hour Before Dawn" and "Felix O
Day"; Leonce Perret's "The Empire of
Diamonds" and "The Money Maniac";
Blanche Sweefs, "That Girl Montana,"
"Her Unwilling Husband," "Help
Wanted: Male," "The Girl in the Web";
Edgar Lewis's, "The Sage Hen," "The
Beggar in Purple," "Lahoma," "Sherry"
and "Other Men's Shoes"; J. Stuart
Blackton's, "Forbidden Valley," "House
of tho Tolling Bell," "Man and His
Woman," "Passers By," "The Blood
Barrier," 'Respectable by Proxy" and
"My Husband's Other Wife."

Serials

"The Yellow Arm," "The Sky Ranger,"
"The Avenging Arrow," "Double Adven-
ture," "Velvet Fingers," "The Phantom
Foe," "Ruth of the Rockies," "Pirate
Gold," "The Third Eye," "Daredevil
Jack," "The Adventures of Ruth," "The
Black Secret" and "Bound and Gagged."

all available sources, is said to be gaining
in popularity.

"Bill and Bob" on Program

The list also includes the wild animal
trapping and taming series called "The
Adventures of Bill and Bob," produced
by Cyrus J. Williams, the discoverer of
the 11-year-old boy heroes of the "Ad-
ventures."

Of similar fascination are the pictures
in the new series which carry you into
the jungles of Asia with the celebrated
Major Jack Allen, who makes a profes-
sion of the capture of elephants, lions,
black panthers and other wild animals.
Schedule Lloyd Re-Issues

The Hal Roach comedies, featuring
Harry "Snub" Pollard, Marie Mosquini,
Eddie Boland and "Sunshine" Sammy
and Gaylord Lloyd will come along at
the rate of one a week and in all prob-
ability will average two a week, includ-
ing the Harold Lloyd re-issues.

A new series of the virile and popular
Tom Santchi Westerns are now being
produced. In this general vein of out-
door material are included the Holman
Day short pictures dealing with life in
the Maine woods.

In a few weeks Pathe will announce
the acquisition of a number of other short
subjects that will fill a very urgent de-
mand, it is said.

State Right Buyers

Interested in Serial

Tarzan Company Receiving
Many Requests From
Exchanges

According to Louis Weiss, secretary of
Adventures of Tarzan Serial Sales Corpora-
tion, this organization is being besieged
with requests for territory from the lead-
ing distributors of the United States and
Canada.

In commenting on this activity in the
state right field at the present time, Weiss
states :

"Despite the undeniably poor conditions
existing at the present time, coupled with
the customary summer slump, we have re-
ceived an amazing number of applications
for territory for 'Adventures of Tarzan,'
our new serial starring Elmo Lincoln,
which is now nearing completion at the
Great Western studios in California.

"Daily our mail is augmented by letters
from every territory in this country and
also from Canada, together with wires and
radiograms. In addition to this correspond-
ence I could mention the names of at least
fifteen leading buyers who have made a
special trip to New York from points as far
away as Kansas, Texas, Minnesota, Illinois
and Georgia for the express purpose of
viewing this serial.

"We attribute this remarkable interest on
the part of the leading exchanges solely to
the tremendous box office power of Elmo
Lincoln as the creator of the character of
Tarzan in 'Tarzan of the Apes' and 'The
Romance of Tarzan.' "

August 6, 1921 EXHIBITORS HERALD 53

Center — Myron Selznick, vice president in charge of production of Selznick Pictures; to the left a scene from the special,
"A Man's Home"; on the right a scene from another Selznick special, "Conceit."

FORTY FROM SELZNICK

Hammerstein, O'Brien and Tearle Will Make Six

Productions Each During Year

FORTY feature productions are sched-
uled by Selznick Enterprises for dis-
tribution during the year 1921-22.
In announcing the future plans of the
organization Lewis J. Selznick, president
. of the company and one of the prominent
independent producers in the industry, states
that the subjects offered "will be sufficiently
diversified as to nature to make them a
pretty fair backbone upon which to con-
struct an entire season's bookings for the
average theatre.".

Three star series have first place on the
schedule. Comprising these units will be
six productions each from Elaine Hammer-
stein, Conway Tearle and Eugene O'Brien.
Owen Moore will star in four pictures, each
to be sold individually.

Present plans call for concentrated ef-
fort on only six specials. Completing the
' program will be six Constance and six
Norma Talmadge pictures to be booked in
; blocks of six. The company plans to se-
lect twelve and re-edit and retitle them
i for re-issue.

In addition to the forty feature pub-
1 lications the company will continue to issue
semi-weekly the Selznick News reel.
* * *

! Efforts of the organization, according to
Myron Selznick, vice-president, will be cen-
tered on bigger and better pictures of a
more diversified nature than ever before.
He states that with the following each star
has established the company is in a posi-
tion to disregard to a degree the question
of whether or not the public wants this
star or that star in just the particular kind
of picture which it seems best to produce
from the box office standpoint.

Two pictures for fall publication evi-
dence a development of this plan. "Hand-
cuffs or Kisses" is entirely different from
anything in which Miss Hammerstein has
played heretofore. Likewise, "Clay Dol-
lars" will present O'Brien in a new role.

While in the past the company has con-
cerned itself chiefly with the star series,
officials believe these units are sufficiently
popular to warrant giving more serious
consideration to specials. Four of the six
specials for the year will be "A Man's
Home," for fall publication. It is a pic-
turization of a play by Anna Steese and

Edmund Breese. The second will be "Con-
ceit," the third, John Galsworthy's "Justice"
and the fourth "The Easiest Way" from
Eugene Walter's play.

The Selznick program is not a paper pro-
gram. At the present writing nearly half
of the product mentioned is practically
ready for distribution.

* * *

MYRON SELZNICK ANNOUNCES
that an outstanding feature of the sea-
sons output will be variety. He says that in
the past two years the public has shown the
class of pictures desired, thus enabling the
company to produce with certainty subjects
which will prove successful.

The company will concentrate, he says,
upon the six specials, the first of which,
"A Man's Home," is expected to set the
standard for the remaining five.

"The unique creation, 'Conceit,'" he
states, "will be another, while 'The Easiest
Way* will be a brand new production with
a distinguished array of noted players.
These with the Galsworthy drama, 'Justice,'
starring William Faversham, are sufficient
to indicate our policy as to specials."

In touching upon the question of censor-
ship he states that the question is one which
need worry no one. Selznick has proved,
he says, that the company can make power-
ful pictures which are immune from this
interference.

Regarding the star series Myron Selznick
declares that the Elaine Hammerstein pic-
tures will be de luxe comedy dramas, con-
taining the highest type of romance and
protraying the typical American girl.

A change is noted in the plans for the
Tearle set. These pictures will be of a
heavier type, presenting stories of virile
strength and vivid action.

The Eugene O'Brien feature, he says, will
be in a somewhat lighter vein. Owen Moore
will continue in the same type of play as in
the past.

* # *

ELAINE HAMMERSTEIN, WHOSE
popularity is evidenced, according to
Selznick, in the quantity of testimonials re-
ceived from exhibitors and reviewers, will
appear in "Handcuffs and Kisses" by
Thomas Edg'elow. George Archainbaud di-

rected the star, whose principal support is
Niles Welch.

Other vehicles for this star are "When
Youth Rebels" by Cosmo Hamilton, "Heart
of Flame" by Robert Louis," Yesterday's
Wife" by Evelyn Campbell, and "The Alibi"
by Leigh Gordon Giltner.

Evidence of her popularity is noted in
the fact that she was winner or finished in
the front ranks in several contests con-
ducted by newspapers; she was voted the
most popular actress in three American
colleges and she has won contests in Can-
ada, Japan and South America.

* * *

EUGENE O'BRIEN'S FIRST IN
the new series will be "Clay Dollars"
by Lewis Allen Browne, under the direction
of George Archainbaud. Ruth Dwyer has the
leading feminine role. Others in this
series are "Stop That Han" by George
V. Hobart, and "Pierre of the Sea" by
Lewis Allen Browne.

Special attention was given in selecting
for this star an assortment of stories such
as has given him successful vehicles in the
past.

Selznick reports that the series of O'Brien
pictures just completed has proved to be
the most successful yet made by the star.
This group includes "The Wonderful
Chance," "Broadway and Home," "The
Last Door," "Is Life Worth Living?"
"Gilded Lies" and "World's Apart."

# * *

CONWAY TEARLE'S VEHICLES
have been chosen from a wide range
of subjects. The titles of the first five are
"Shadows of the Sea," "After Midnight,"
"Love's Masquerade," "The Man of Stone"
and "The Honor of His House."

The first of these was directed by Alan
Crosland and is ready for showing. The
second is a Ralph Ince production in which
Zena Keefe plays opposite the star. Wil-
liam P. S. Earle directed with Winifred
Westover carrying the leading feminine
role.

Because of the success of previous Tearle
subjects Selznick officials believe that the
forthcoming series will be comprised of
pictures which will be among the foremost
box office attractions of the new year. Suffi-
(Continned on page 55)

EXHIBITORS HERALD

August 6, 1921

Players in Selznick Pictures: (Left to right) Zena Keefc, Kathryn Perry. Ruth Dwyer, Nita Naldi, Winifred Westover, Lucy

Cotton, Doris Kenyon and Olive Tell.

August 6, 1921

EXHIBITORS HERALD

Forty Pictures From Selznick

Continued
From P.53

cient product is now on hand to insure the
prompt publication of these pictures on
schedule time.

* * *

First Talmadge Film
Published Sept. 30

Constance and Norma Talmadge re-issues
will be published, beginning on September
30, on the last
day of each suc-
ceeding month,
"Scandal," star-
ring Constance, is
scheduled for the
last of Septem-

Norma Talmadge

Constance Talmadge

ber, with "Pop-
py," starring
Norma, scheduled
for October 30.
The twelve pic-
tures will alter-
nate as indicated

giving exhibitors one feature each month.

Other Xorma Talmadge pictures to be
revived are "De Luxe Annie." "By Right of
Purchase," "The Safety Curtain," "The
Secret of the Storm Country," and "Her
Only Way."

The other five subjects starring Con-
stance are "A Pair of Silk Stockings,"
"Good Night Paul," "The Lesson," "Mrs.
Lefhngwell's Boots" and "A Lady's
Name." All of these pictures will be
re-edited and retitled.

Selznick News
on the Job

Selznick points with particular
pride to the progress made with
Selznick News. This short reel
subject of current pictures is un-
der the direct supervision of Myron
Selznick, vice-president in charge of
production, and David Selznick,
secretary of the company.

E. V. Durling is editor of the
reel, with Larry Darmour as chief
assistant.

The editor states that figures and
facts show that during the past
three months Selznick News has
had 10 per cent more exclusive
stories than its nearest competitor
and that in the matter of actually
covering the world's events Selz-
nick News is far in the lead.

Mr. Durling points out that dur-
ing the same period every daily
paper in New York City has had
to turn to Selznick News for still
pictures on stories which they had
overlooked or been scooped on.

Selznick News now has 392
cameramen located in every quar-
ter of the civilized globe. Among
the stars on the camera staff are
Milton Ayes of San Francisco;
Paul Miller. Berlin; Perryman,
Seattle: Holbrook, Los Angeles;
Tones. London; Koenmatz, Tokio;
Schoedsack, Roumania, and Al
Gold and Charley Sanvvald, New-
York.

Lehrman to Direct
Owen Moore Film

Owen Moore will have as his leading lady
in several of his productions Kathryn
Perry, who is also wife of the star. Added
interest is given the announcement of the
Moore series in the statement that Henry
A. Lehrman has arranged to write and di-
rect a comedy for Moore.

The Moore comedies, as stated previously,
will be sold on their individual merit in-
stead of handled as a series. Mr. Moore
has fully recovered from his recent illness
and the Selznick organization is confident
of the success that will follow his return to
the lot.

In addition to the Lehrman story Moore
will appear in Will M. Hough's "The For-
getters," Garrett Elsden Fort's "Rest for
the Weary" and Lewis Allen Browne's "Oh
Professor."

* * *

Special Attractions
Will Number Six

Special attractions will number six and
no more. Each will be cast according to
type and individual fitness. An experienced
director will be assigned each feature.

Of the six specials four have been an-
nounced previously in this article. Two of
these, "A Man's Home" and "Conceit,"
have been completed and are ready for dis-
tribution. Two are yet to be determined
upon.

"A Man's Home" is a Ralph Ince pro-
duction featuring Harry T. Morey. Kathlvn
Williams, Faire Binney, Grace Valentine
and Matt Moore. In the cast of "Con-
ceit" are William Davidson. Hedda Hop-
per, Maurice Costello, Warren Cook and
Betty Hilburn. In announcing "The Easiest
Way" it is stated that David Belasco will
present a revival of the play on Broadway
with Frances Starr again in the leading
role.

* * *

Select Managers
Rise From Ranks

Branch managers of Select Pictures, who
work under the direct supervision of Vice-
President Sam E. Morris, are holding these
advanced positions in a majority of cases
because of their adherence to President
Selznick's policy, "Outgrow your job. I
have a bigger one waiting for you."

Although in the past year it has been
necessary to fill vacancies in the sales or-
ganization, the new managers in a general
way have been merely moved up from the
ranks. Speaking of this policy Mr. Morris
said :

"By following this policy in the business
of keeping our exchanges in smooth run-
ning order we feel that we scarcely ever
take a step backwards in the standing and
prestige which we are constantly aiming to
create among the exhibitors, our custom-
ers. -We have always advocated a highly
developed spirit of cooperation in each
branch office."

Showing in an extremely practical way
just how this policy religiously followed
by Select has worked out across a num-
ber of years it may be mentioned that in a
number of instances the managers of
branches are men who have been associated
with the companv since its inception.
* * * *

The Development in
Merchandising Sense

With the steady progress of the motion
picture industry certain changes are notice-
able in the various branches. Asked to
point out what he regarded as one of the

SAM E. MORRIS
Vice president in charge of distribution for
Selznick.

notable changes in any branch Vice-Presi-
dent Morris said :

"It strikes me that one of the most no-
ticeable changes in recent years is the grow-
ing disposition of the exhibitor to apply
good sound common sense to his own par-
ticular business. At the risk of being
sadly misunderstood I might say that the
exhibitor is slowly but surely adopting the
practices of the level-headed merchant
as opposed to those of the more or less
hectic and excitable showman in the
conduct of his business.

"By that I do not mean that exhibitors
seem to show any inclination to discard
'showmanship' in every branch of their busi-
ness. What I do mean is that exhibitors
seem to be doing a lot more thinking for
themselves and are analyzing their business
according to common sense ideas and are
not accepting as freely as they once did
all kinds of hurrah advice merely because
there seems to be a precedent for prac-
tically any old kind of practice in the 'show
business' from which, it is contended, the
motion picture business sprung."

One reason for this change he says is the
fact that the motion picture "comes pretty
nearly being a necessity and not a luxury."
* * *

Will Market Film
in Sweden, Norway

The foreign plans of the company have
been virtually completed. Louis Brock, ex-
port manager, is now in Europe where he
will complete arrangements for the mar-
keting of the Select product in Sweden and
Norway. The company's agreement with
Walturdaw Company of London also has
been renewed, which assures Selznick pic-
tures of distribution in the British Empire.

Selznick maintains its own exchanges in
Paris, Lyons, Lille and Toulouse. France;
Brussells, Belgium ; Geneva, Switzerland ;
Sydney, Melbourne, Perth, Adelaide and
Brisbane. Australia. Biography Company
of Bohemia has the rights in Czecho-Slov-
akia Austria, Poland, the Balkans and Jugo-
Slovakia. Max Cluckman of Buenos Aires
holds the Argentinian rights ; Atlantic
Cinema Company, Germany; South African
Film Trust, South Africa ; Continental Film
Exchange, Cuba; Selective Film Service,

EXHIBITORS HERALD

August 6, 1921

Porto Rico ; International Photo Distribut-
ing Corporation, Far East.

For some time now Selznick has main-
tained all production activities at its Fort
Lee studios in the East. President Selznick
believes that in many respects that section
of the country excels the West in produc-
tion facilities. He also contends that pro-
duction in the East makes for economy —
promotes a saving which can be turned
back into improved production.

* * *

Capable Players
Strengthen Casts

One factor which is given close attention
by Selznick is the selection of players to
support its stars. The company aims not
only to choose players who are ideally fitted
to the part, but also players who are promi-
nent in the public eye. Selznick lists among
its array of regular performers the fol-
lowing actors:

Zena Keefe, Winifred Westover, Ruth
Dwyer, Florence Billings, Kathryn Perry,
Doris Kenyon, Hedda Hopper, Kathryn
Williams, Harry Morey, Niles Welch, Rob-
ert Ellis, Matt Moore, George Fawcett,
Norman Kerry, Roland Bottomley, Arthur
Housman, Frank Currier, William B.
Davidson and others.

In selecting directors for the company's
stars Myron' Selznick gives first thought to
the man who is best suited to the immediate
task. These are the men who comprise
the directorial staff. Ralph Ince, both
star and director, Alen Crosland, George
Archainbaud, William P. S. Earle, Robert
Ellis and Henry Kolker.

None of these directors has been em-
ployed as director for any particular star,
Mr. Selznick believing that the director
must fit the star and the story to obtain the
best results.

* * *

Ralph Ince Also
a Selznick Star

Mr. Ince was star in and directed "The
Land of Opportunity" and "The Highest
Law." He has directed pictures starring
Elaine Ilammerstein, Eugene O'Brien, Zena
Keefe and Conway Tearle. Features di-
rected by Crosland, who is now only 27
years of age, include: "Youthful Folly,"
starring Olive Thomas; "The Point of
View," with Elaine Hammerstein, and
"Shadows of the Sea," with Conway Tearle.

Archainbaud, one of the several directors
brought to America during the period when
Eclaire was making pictures, has directed
more than twenty features for Selznick. He
has worked with Miss Hammerstein,
Eugene O'Brien and Conway Tearle. The
other three directors have been shifted from
star to star as in the case of the three
just mentioned.

In finding suitable material for its stars
and specials Selznick has an efficient staff
of readers who comb the current magazines
and weekly periodicals ; read the output of
every novel writer and seek for stories
wherever they may be found. Foreign
agencies also submit stories.

* * *

One Good Part
Leads to Another

When Myron Selznick saw the results of
Niles Welch's work in the Selznick special
"Who Am I?" he liked the effect upon the
screen so well that Welch was put in line
for a series of good engagements on the
Selznick lot. His next service for Selznick
was in "Remorseless Lave," in support of
Miss Hammerstein. He is now at work
opposite the same star in "The Way of a
Maid," under the direction of Earlc.

Lester Cuneo and Francelia Billington in a scene from "Blue Blazes," a Double-Day
Production to be distributed by Irving Lesser of Western Pictures Exploitation
Company.

Lesser Distributes

Lester Cuneo Films

Deal Involves Eight Five-Reel
Westerns — "Blue Blazes"
First of Series

Irving Lesser, general manager of

Western Pictures Exploitation Company,
announces that he has closed with Dou-
bleday Production Company for the dis-
tribution of eight five-reel Westerns star-
ring Lester Cuneo.

Charles E. Mack represented Double-
day in the transaction.

The first of the series, "Blue Blazes,"
is a story of concentrated action by Henry
McCarty and Leo Meehan. It is a story
literally and figuratively of punch, it is
said, inasmuch as Cuneo plays "Jerry
Connors," a world champion prize fighter.

Supporting the star are Francelia Bill-
ington as Mary Lee, Fanny Midgley as
Matilda Lee, Bert Sprotte as "Black"
Lanning, and Phil Gastrock as the law-
yer, Benton.

"Blue Blazes" was produced under the
supervision of Charles E. Mack and di-
rected by Robert Kelley.

Home," which was produced by Harry
Rapf with William Nigh directing. It
will be published early in the fall.

Gus Edwards and' Will D. Cobb, song
writers and composers, have written a
special song, "Why Girls Leave Home,"
to be featured with the presentation of
the production and it will be published in
sheet music and phonograph record form
simultaneously with the publication of the
film.

Chester Director Also

Composes Popular Songs

Harry Williams, who with Mort
Peebles is directing Chester comedies
starring Snooky, is also a successful song
writer, his latest hits being "Sicily" and
"Mellow Cello." Some of his former
successes arc "In the Shade of the Old
Apple Tree," "Take It Slow and Easy,"
"Pcgey," "Cheyenne," "Navajo" and "I'm
Afraid to Go Home in the Dark."

Write Song to Exploit

"Why Girls Leave Home"

Plans arc under way for an extensive
exploitation campaign for Warner Broth-
ers next production, "Why Girls Leave

Readjust Exhibition
Values for Summer

Playgoers Believe Price Will
Enable Theatre Men to
Meet Situation

A readjustment of exhibition values for
the summer months only has been an-
nounced by Playgoers Pictures Corpora-
tion, whose pictures are distributed
through Pathe.

The company states that this action
is for the sole purpose of "reaching out
the hand of cooperation to the thousands
of exhibitors who require product at a
price that will permit them to meet pres-
ent business conditions with profit."
Three Films Available

The pictures available under the read-
justment are: "The Butterfly Girl," "Wo-
men Who Wait" and "They Shall Pay."

The third of the list will be published
on August 7. It marks the return to the
screen of Lottie Pickford who will be
remembered for her work in "A Diamond
From the Sky" and "Mile a Minute Ken-
dall."

Marjorie Daw in Lead

In the first of the pictures named Mar-
jorie Daw, King Baggot and Fritzie
Brunette carry the leading roles. Mar-
guerite Clayton and Creighton Hale have
the principal parts in "Women Who
Wait."

EXHIBITORS HERALD

August 6, 1921

Interesting Events in Filmland

One of the pleasantest things imaginable this weather would
be dedicating an ice plant That is just what Wanda
Hawley, the Realart star, is doing, with a bottle of milk.
Dane L. Faralla, assistant treasurer of Realart, and Oren
Woody, manager of Los Angeles exchange, assisted Miss
Hawley.

VI
Ul

wives"

4 A

* H $

> E

What is said to be the largest teaser ad in the world is
located at Broadway and 45th street, overlooking
Times Square. Each week Universal changes the fig-
ures showing the money spent on "Foolish Wives,"
the Von Stroheim production.

John S. Robertson, who is to direct the forthcoming Famous P layers- Lasky production of "Peter Pan" interviews a group of
little screen aspirants at the Famous Players British Producers studio, Islington. L. B. Lestocq, studio casting director, is
standing at the left of Mr. Robertson.

EXHIBITORS HERALD

August 6, 1921

LETTERS
From Readers

Communications on topics of
current interest. Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

Lon Burton Stands Pat

LIVE OAK, FLA.— To the Editor: I
am attaching a very insulting letter dated
Cleveland, Ohio, and signed "A Cleveland
Exhibitor," which I have just received re-
garding my recent letter in your valuable
publication and which I trust you will give
space to :

In the first place, I don't believe that the
uncouth, illiterate writer of this letter is
an exhibitor. I rather think he may be
a janitor at some fourth class theatre dive.
Anyway, he has not manhood enough about
him to sign his name. In the next place,
I can't figure how the situation in a small
Florida town should interest him in Cleve-
land, Ohio; why he should take a letter
of facts which is absolutely none of his
business and presume to write me an in-
sulting letter relative to the same. I sup-
pose that I should pay no attention to the
creature, but in the fear that there should
be others of his class, I wish to state a
few things briefly:

I reiterate that the picture business has
been the best with me for the past seven
months at any period in my life and a few
more weeks will make eighteen years I
have been in the game in Georgia, Tennes-
see, Alabama and Florida. But, along this
line, let it be understood that business
generally has been better in Florida than
any other state in the union in all lines
and all picture houses down here are do-
ing well.

As an evidence of how much of a "joke"
my business is, parties are now erecting
me a $40,000 picture house here. And as
for me being a "simp," the fact stands
out that I have served this little city for
two and a half years "as secretary of the
Chamber of Commerce. I have spent my
life as a newspaper man (owning my own
papers) and as secretary of live organiza-
tions, and the freak who wrote the dis-
gusting letter to me is the first to call me
a "dead one."

Nobody in this section of the country
considers the picture game a "joke." All
towns have neat picture houses which, as
a rule, are conducted by clean, God-fearing
gentlemen who are a credit to their sec-
tions and who stand right at the top of
everything calculated to improve the re-
ligious and moral conditions of their town.
As such, I am delighted to state, I rank.

Yes, I have the only picture house in
Live Oak and I am proud of that fact. Hut
if such competition as the man who wrote
the letter should develop, he could not do
enough business here to pay for his light
bill, even were he given free rent and a
perfect picture palace. \Vc have a little
town of only 3,500 population, but when I
look around me and see a $00,000 Methodist
church, a $40,000 theatre a $35,000 Masonic
Temple, and numerous residences going
up, with three railroads rushing the build-
ing material in, paved streets and all con-
veniences of a large, modern city, I cannot
but feel proud of the fact that I stand as
a respected citizen and business man of
Live Oak, Fla.

I'li;i-c reproduce below the letter writ-
ten to me just as it is. Thanking you and

ETHEL CLAYTON,
Paramount star, grabs a bite to eat between
scenes.

wishing for the Herald all possible suc-
cess.— Lon Burton, Manager, Marion thea-
tre, Live Oak, Fla.

The Letter

Mr. Lon Burton: We in Cleveland have had a
great laugh at you and your expense by writing
such an article for the Herald. You say business
is good. Why you poor simp everyone in U. S.
knows business cannot be worse. That shows you
up to every exhibitor and they all are saying the
same as we are that you are a joke. Perhaps you
thought by writing that article we would think you
a live bird. Well, take it from me, if you were a
live one you would not be in the town. you are, for
if a man got all the money in Live Oak he would
be broke. You lousy crumb, perhaps you have the
enly show in your town, but what would you do
if you had competition? It's fools like you that
make the world laugh at moving picture business
and say it's a joke business and why shouldn't
they when they read such articles. Washington
and the head of the country will tell you that times
are very bad, but you simp don't seem to realize
that. I underlined the IllUmiU's so you can
see how it looked in print and, for God's sake,
get wise to yourself and don't ever write a thing
like that. Have you a wife, or daughter, or son
or any near relative? If so. get their advice be-
fore you ever do anything again. You lousy ex-
hibitor from Live Oak. Guess you are the only
dead one in town. — A Cleveland Exhibitor.

Eleven Serials Each Week

ORLANDO, FLA.— To the Editor: We
are using eleven serials a week and no
feature pictures. All of the serials we are
playing are proving satisfactory. We cater
to colored patronage. — Robert L. Wilson,
Ark theatre, Orlando, Fla.

Yitagraph Has Ambitious
Plans for Curwood Film

David Smith is making big strides at
Vitagraph's Hollywood studio in filming
an adaptation of James Oliver Curwood's
novel, "Flower of the North." Vitagraph
believes that this picture will rank among
the most spectacular productions ever
made on the West Coast.

Henry B. Walthall and Pauline Starke
head an all-star cast. An entire town
has been built upon Vitagraph's lot for
some mammoth settings of the opening
scenes. Everything is being conducted,
it is said, upon a most colossal and elab-
orate scale.

Adv. — Personal : Horace — Please do not
'phone me again. Father is cleaning his
gun. — Augusta (Ga.) Chronicle.

Howard — "My but you have a trim little

waist !"

May — "Yes there's no getting around
that." — Michigan Gargoyle.

A sailor, coming home unexpectedly,
threw his arm around his missus and kissed
her. Without turning from her ironing she
murmured : "A quart o' milk and a pint
o' cream."- — Our Navy Magazine.

Mrs. O'Brien — "My husband never goes
out looking for trouble like yours."

Mrs. Murphy — "I suppose he gets all he
wants at home." — "Topics of the Day"
Films.

His Own 'ittle Wifie— "I'll put the studs
in your shirt, dear, if you'll powder my
back." — Los Angeles Express.

Mrs. Morgan — "And so your boy has been
taken off to a reformatory for stealing,
Mrs. Jameson. What a shame!"

Mrs. Jameson — "Yes isn't it! And him
such a good boy too. Always brought
evervthing home to his mother." — London
Mail

"I'm sorry to have to do this," said little
Johnny, as he spread the jam on the baby's
face, "but I can't have suspicion pointing its
finger at me." — Everybody's Magazine.
*

"Mike," said the judge sternly, "the testi-
mony shows that you hit this man twice."

"I did not, y'r honor," declared the de-
fendant stoutly. "The fur-rst time I hit
him I missed him." — American Legion
Weekly.

David Butler's Second

Being Cut and Titled

"Bing-Bang-Boom," David Butler's sec-
ond feature, is completed. The subject is
in the hands of the studio cutters. Prior
to commencing work on a third feature,
the star will take a two week's jaunt into
the mountains with his father-director as
his companion.

Irving M. Lesser, general manager of
Western Pictures Exploitation Company,
has just completed a trip of all the im-
portant exchange centers in behalf of the
Butler productions. In nearly every
instance, he has consummated deals with
the various First National exchanges
whereby they will publish the Butler
products. "Making the Grade" is the
first of this scries and will be distributed
in the near future.

Miss du Pont Works on

First Starring Vehicle

Miss du Pont, signed to start at Uni-
versal City as a reward for her work in
support of Erich von Stroheim in "Fool-
ish Wives," has started work on her first
feature, "The Rage of Paris," in which
she is directed by Jack Conway. Jack
1'errin has the leading masculine char-
acter. The cast also includes Ramsey
Wallace, Leo White, Freeman Wood,
J. J. Lance and Elinor Hancock.

August 6, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Producers

Lying Lips, with a special cast. — They
raved over this one. Will go good any-
where.— Mack Jackson, Strand theatre,
Alexander City, Ala. — Small town pat-
ronage.

The Forbidden Thing, an Allan Dvvan
production. — Nothing to rave over, have
seen better. Just call it a fair play and
stop. Poor business on this one. — C. L.
Kirby, Elk theatre, Longview, Tex. —
Small town patronage.

Love, with Louis Glaum. — Think this
is one of the poorest pictures Associated
Producers have. If I want to close up
and go fishing, all I have to do is put
out some bills on Louise Glaum, and go.
Nobody comes.— C. L. Kirby, Elk thea-
tre, Longview, Tex. — Small town pat-
ronage.

First National

Scrap Iron, with Charles Ray. — Good
picture, going over very well. — W. J.
Johnson, Palace theatre, Long Beach.
Cal. — Neighborhood patronage.

Passion, with Poli Negri. — A good
business in hottest weather known. —
Regent theatre, Allegan, Mich. — Neigh-
borhood patronage.

Peck's Bad Boy, with Jackie Coogan.
— An A Number 1 picture. Did wonder-
ful business in spite of the hot weather.
— T. D. theatre, Sacramento, Cal. — Gen-
eral patronage.

Nineteen and Phyllis, with Charles
Ray. — A good picture, but I did not
make money on it. — A. H. McCarty, Mc-
Carty theatre, Barnesville, Ga. — Family
patronage.

The Kid, with Charles Chaplin. —
Played two days to good business. A
good Chaplin production. Will go in
small towns and will pack them in. First
National have all been good for me. —
J. Koopman, Amenia Opera House,
Amenia, N. Y. — Neighborhood pat-
ronage.

The River's End, a Marshall Neilan
production. — One day to splendid busi-
ness. Patrons were very much pleased.
— Rev. Jager, Parrish House theatre,
Kinderhook, N. V. — Neighborhood pat-
ronage.

The Beauty Market, with Katherine
MacDonald. — Just fair picture. Star has
some few admirers here, but not enough
to make any of her pictures make money.
• — Britton & Lundgren, Melba theatre,
Alexis, 111. — Neighborhood patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — Only good comedy the De
Haven's have ever been in. Pleased au-
dience.— J. W. Watson, Benton theatre,
Kansas City, Mo. — Neighborhood pat-
ronage.

The Devil's Garden, with a special
cast. — About a :\b% picture. — A. H. Mc-

t^iiininiiiiiimiiiiiiiiiiiiiiiiiiiiM

| Ten Plays

My Patrons

Liked Best 1

| 1. The Kid.

j 2. The Mark of Zoro.

| 3. Outside the Law.

| 4. The Love Light.

| 5. The Devil

| 6. Pink Tights.

I 7. Behold My Wife.

| 8. Rio Grande.

| 9. Madame X.

| 10. One Man in a Million. |

F. R. Coates,
Arcade Theatre, |
St. Paul, Minn. j

Rmnmnuimiiiiiinn iimiimiui iiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiuiiiiiiiiiuii

Carty, McCarty theatre, Barnesville, Ga.
— Family patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — Got them in in hot weather.
Pleased (J0%. — Regent theatre, Allegan
Mich. — Neighborhood patronage.

The Old Swimmin' Hole, with Charles
Ray. — Exceptionally good picture. —
Peter Krauth, Opera House, Denison,
la. — Neighborhood patronage.

The Turning Point, with Katherinq
MacDonald. — Fairly good picture that
will please the average audience. — H.
Daspit, Atherton theatre, Kentwood, La.
— Neighborhood patronage.

Nomads of the North, with a special
cast. — Great. Satisfies patrons and box
office. — Regent theatre, Allegan, Mich. —
Neighborhood patronage.

Courage, with Naomi Childers. — This
was a courageous subject, and well act-
ed, and pleased big audiences. — William
Noble Empress theatre, Oklahoma City
Okla. — General patronage.

Two Weeks, with Constance Tal-
madge. — I brought this one back after
playing it two days when it was new,
and it pulled in a big attendance. A
great many came to see it the second
time. — Jack Cairns, Brooklyn theatre,
Detroit, Mich.

Bob Hampton of Placer, a Marshall
Neilan production. — A good picture for
everyone. A little jerky as to con-
tinuity, even if Neilan did direct it. —
Mrs. R. G. Jordan, Hinsdale theatre,
Hinsdale. 111. — Neighborhood patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — A real picture. Give us
more like this.— W. F. Baker, Boone
Way theatre, Mt. Vernon, Ky.— Gen-
eral patronage.

Dinty, with a special cast.— Played one
day and the people enjoyed it very much.
Neilan certainly makes good pictures.
— J. Koopman, Amenia Opera House
Amenia, N. Y— Neighborhood patron-
age.

The Kid, with Charles Chaplin.— The
only picture that played five days in this
theatre. Best picture Chaplin has made.
— Geo. Davis, Stratford theatre, Pough-
keepsie, N. Y.— Neighborhood patronage.

Nomads of the North, with a special
cast- — This is an excellent production.
Forest fire in last reel is great. — L. D.
Fairfield, Legion theatre, Wakonda,
South Dak. — Neighborhood patronage.

Her Kingdom of Dreams, with Anita
Stewart. — A very good picture, and a
novelty in that it has so many of the
most popular stars in the cast. — H. Das-
pit, Atherton theatre, Kentwood, La. —
Neighborhood patronage.

Dangerous Business, with Constance
Talmadge. — Best yet. Book it. — Regent
theatre, Allegan, Mich. — Neighborhood
patronage.

Harriet and the Piper, with Anita
Stewart. — Another 100% picture with
splendid support for the star. Good
story as usual with all Anita Stewart
pictures, though one of the best we have
shown. Boost it. — Smith Read, Patriot
theatre, DeKalb, Tex. — Small town pat-
ronage.

The Kid, with Charlie Chaplin.— Best
Chaplin made. Broke all records, box
office and days. Ran this picture for
a whole week. Receipts increased every
day. No other picture ran longer than
three days here. A sure cure for the
hot weather blues.— Louis B. Goulden,
Princess theatre, Frankfort, Ind. — Gen-
eral patronage.

Harriet and the Piper, with Anita
Stewart.— A first class picture in every
way. The direction was excellent. Set-
tings were superb. Cast was all that
could be desired. Lightings are far above
the average. Therefore, taken as a whole
would call it 100% picture. — Will H.
Brenner, New Cozy theatre, Winches-
ter, Ind.

A Virtuous Vamp, with Constance
Talmadge. — A very fine picture. Patrons
were well pleased. — D. A. Kooker,
Happy Hour Theatre, Ewen, Mich. —
Neighborhood patronage.

My Lady's Latch Key, with Kath-
erine MacDonald. — Always draws a good
crowd. You cant' go wrong in book-

EXHIBITORS HERALD

August 6, 1921

City officials of Paterson, N. J., and prominent film men gather to dedicate site for
the new $2,000,000 Alexander Hamilton theatre to be opened July 1, 1922. It will
seat 2,800 people and play First National pictures.

ing this picture. — T. D. theatre, Sacra-
mento, Calif. — General patronage.

The Mind the Paint Girl, with Anita
Stewart. — Poor. A sure enough lemon.
— W. F. Baker, Boone Way theatre, Mt.
Vernon, Ky. — General patronage.

Polly of the Storm Country, with Mil-
dred Harris. — About as good as the
average of this star's productions and
will please her admirers. — H. Daspit,
Atherton theatre, Kentwood, La. —
Neighborhood patronage.

Her Kingdom of Dreams, with Anita
Stewart. — Heard nothing but good com-
ments on this picture. — C. L. Niles,
Grand theatre, Anamosa, la. — Neighbor-
hood patronage.

Twin Beds, with Mr. and Mrs. Car-
ter De Haven. — Excellent comedy with
good drawing power. Good business
for two nights in spite of hot weather.
— Edw. Smith, Isis theatre, Russell,
Kans. — Neighborhood patronage.

The Yellow Typhoon, with Anita
Stewart. — Fine picture. Star well liked
here. — Britton & Lundgren, Melba thea-
tre, Alexia, 111.— Neighborhood patron-
age.

The Old Swimmin' Hole, with Charles
Ray —Fair picture. Pleased about 50%.
In program class. Bought it for a spe-
cial and lost money. — John Waller, Clark
theatre, Bedford, la. — Neighborhood pat-
ronage.

Go and Get It, a Marshall Neilan
production.— Pleased 100%. Am going
to bring it back.— Mack Jackson, Strand
theatre, Alexander City, Ala.— Small
town patronage.

Her Kingdom of Dreams, with Anita
Stewart.— One of the best pictures ever
made by this greatest star of the screen.
Play it big and let Anita get you trie
business as well as please your patrons.
All Miss Stewart's pictures go big here.
—Earl Bookwaltcr. Ideal theatre, Hal-
stead, Kans. — Neighborhood patronage.

Twin Beds, with Mr. and Mrs. Car-
ter De Haven.— Good program picture.
Will please 75%. A little over done in

some places. — John Waller, Clark thea-
tre, Bedford, la. — Neighborhood patron-
age.

Playthings of Destiny, with Anita
Stewart. — Very good, but Anita doesn't
spell cash at our box office. — H. J.
Thacher, Strand theatre, Salina, Kans. —
General patronage.

Fox

The Mother Heart, with Shirley Ma-
son.— Splendid picture. Very true to life
and pleased a good crowd. Shirley Ma-
son is very popular here, but this pic-
ture will please anywhere. — Smith Read,
Patriot theatre, DeKalb, Tex. — Small
town patronage.

Beyond Price, with Pearl White. — The
best feature White made. Not good
for house that is used to running her
in sensational pictures. Ran this in best
house and pleased patrons. — Louis B.
Goulden, Princess theatre, Frankfort,
Ind. — General patronage.

Rough Riding Romance, with Tom
Mix. — This was a dandy picture. Tom
Mix made a hit here with this one. A
fine, clean picture. Lots of action and
that always takes. — J. S. Painter, Liberty
theatre, Quenemo, Kans. — Neighborhood
patronage.

Hearts of Youth, with Harold Good-
win.— Splendid picture with this new
Fox star in a pleasing role. It will
please the majority. Good story with a
good supporting cast. — Smith Read, Pa-
triot theatre, DeKalb, Tex. — Small town
patronage.

Number 17, with George Walsh. — Lots
of excitement. Goes good with dime
novel readers. — Giacoma Bros., Crystal
theatre, Tombstone, Ariz. — General pat-
ronage.

Hands Off, with Tom Mix.— Very
good. All Mix pictures good, but this
one is better. Pleased all— W. D. Van
Derburgh, Broadway theatre, States-
villc, N. Car. — Small town patronage.

Skirts, with a special cast. — Picture

fair. Very good business. Good ex-
ploitation will bring them in. — W. D.
Van Derburgh, Broadway theatre, States-
ville, N. Car. — Small town patronage.

Mother Heart, with Shirley Mason. —
Here's a heart interest picture. Our
people were delighted and said so. Put
it on with comedy The Big Show, and
had the best business in weeks. We
needed it. Thank you Mr. Fox and
Shirley and now let's have more. — Mrs.
R. G. Jordan, Hinsdale theatre, Hins-
dale, 111. — Neighborhood patronage.

One Man Trail, with Buck Jones. —
One of the best in which this star has
appeared. A very good program picture
with plenty of action. — Earl Bookwal-
ter, Ideal theatre, Halstead, Kans. —
Neighborhood patronage.

Get Your Man, with Buck Jones. —
A real picture. There is pathos as well
as plenty of action. Should appeal to
any exhibitor and is a money maker. —
B. B. Hinman, Palace theatre, Trinidad,
Colo. — Neighborhood patronage.

Rainbow Trail, with William Farnum.
— We can cover two pictures with one
review. It is the second time for this
and "Riders of the Purple Sage," in
this city and honestly, I never saw peo-
ple take to anything like they did to
these Zane Grey stories. Perhaps it was
Grey and perhaps it was Farnum, but
we know that the theatre was packed
to the very doors both nights. — Harry
M. Palmer. Liberty theatre, Washing-
ton, Ind. — General patronage.

Straight From the Shoulder, with
Buck Jones. — Buck Jones is a wonder
on rough stuff, and also a drawing card.
Always makes good.— J. Carbonell, Mon-
roe theatre, Key West, Fla.— Neighbor-
hood patronage.

A Ridin' Romeo, with Tom Mix.—
Poorest Mix picture we have shown.
Nothing to the story. Only Tom Mix
can get by with this, and it is Mix only
all the way through. — Smith Read, Pa-
triot theatre, DeKalb, Tex.— Small town
patronage.

The Lamp Lighter, with Shirley Ma-
son—A good picture, but a little too sad
for this star. Not as good as some of
her other pictures. Should be played
with comedy.— Earl Bookwaltcr, Ideal
theatre, Halstead, Kans.— Neighborhood
patronage.

Beyond Price, with Pearl White.—
Back to the serials for you, Pearl. We
liked you well enough in the feature
length subjects but our patrons never
could see you in anything but a serial.
Harry N. Palmer, Liberty theatre,
Washington, Ind.— General patronage.

Riders of the Purple Sage, with Wil-
liam Farnum.— By booking this one and
following with Rainbow Trail, it should
prove a clean-up. Patrons after see-
ing this feature clamor for the sequel,
Rainbow Trail.— J. Thomsen, Star thea-
tre, Hudson, N. Y.— Neighborhood pat-
ronage.

A Ridin' Romeo, with Tom Mix.—
One of Mix's Best. Business with Mix
same as usual.— Peter Krauth, Opera
House, Denison, la.— Neighborhood, pat-
ronage.

Skirts, with Clyde Cook— Fox ought
to be arrested for putting this out as a
special. It is nothing but a bunch ot
silly slap-stick comedy with not a laugh
in it for sensible people. — H Daspit,
Atherton theatre, Kentwood, La.—
Neighborhood patronage.

The Scuttlers, with William Farnum.
Here is quite a picture. Star 18 good
and the director knew his business.—

August 6, 1921

EXHIBITORS HERALD

S. A. Acri, Acri's theatre, Marietta, Pa.
— Small town patronage.

While New York Sleeps, with a spe-
cial cast. — Bought 3,000 Heralds, which
are a picture in themselves and packed
them in on a hot Saturday night. — Au-
gust Binder, Arthur theatre, Detroit,
Mich. — Neighborhood patronage.

Skirts, with Clyde Cook. — Thought
this was a Fox special, but found out it
was a piece of cheese. People walked
out and laughed at me. — A. Binder,
Arthur theatre, Detroit. Mich. — Neigh-
borhood patronage.

The Lamplighter, with Shirley Mason.
— A good picture. Shirley Mason always
pleases here. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

The Mountain Woman, with Pearl
White. — I like Pearl, but this kind of
picture is not what I or my patrons
expect of her in Fox features. When
I finish the series I'll be through. — S. A.
Acri, Acri's theatre, Marietta, Pa. — Small
town patronage.

Sunset Sprague, with Buck Jones. — A
good picture. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

Number 17, with George Walsh. —
This picture did not give satisfaction.
Very ordinary. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

Children of the Night, with William
Russell. — This was very good and gave
good satisfaction. — Adolph Kohn, Pas-
time theatre, Granville, N. Y. — Small
town patronage.

Goldwyn

Snowblind, with Pauline Stark. — Very
good. Good story and well acted. The
snow scenes were wonderful. Had good
matinee. — Luna theatre, Brooklyn, N. Y.
— Neighborhood patronage.

The Branding Iron, with a special
cast. — Good picture. Wonderful snow
scenes. Business good. Goldwyn pic-

JSL . 7

MABEL NORMAN D

Believes in a full dinner pail. It is a scene
from "Molly O," her new Sennett production
distributed by Associated Producers.

tures are of a high standard. — W. D.
Van Derburgh, Broadway theatre,
Statesville, N. C. — Small town patronage.

Honest Hutch, with Will Rogers. —
Very good production, especially if you
hawe worked your audiences up to the
place where Will Rogers is well liked.
It took three productions to get Rogers
established with our patrons, and now he
is a favorite star. — Harry M. Palmer,
Liberty theatre, Washington, Ind.— Gen-
eral patronage.

Snowblind, with a special cast. — Grab
it and your patrons will get one of the
best of the season. Snow stuff great. —
H. J. Thatcher, Strand theatre, Salina,
Kans. — General patronage.

The Pest, with Mabel Normand — O.
K. all right. Miss Mabel sure is a hum-
dinger and keeps them laughing from
start to finish. A real picture. — W. F.
Baker, Boone Way theatre, Mt. Vernon,
Ky. — General patronage.

Snowblind, with a special cast. — This
is a very good picture. Not a kick.
Plenty of commendations. — William No-
ble, Empress theatre, Oklahoma City.
Okla. — General patronage.

Boys Will Be Boys, with Will Rogers.
— A splendid comedy. Pleased them all.
— Peter Krauth, Opera House, Denison,
la. — Neighborhood patronage.

Scratch My Back, with a special cast.
— Excellent comedy-drama. Barnes di-
vides honors with Chadwick. ' Some
thought the scratching was silly, but all
agreed that it was laughable. — H. Daspit,
Atherton theatre, Kentwood, La. —
Neighborhood patronage.

The Guile of Women, with Will Rog-
ers.— I have watched all of Will Rogers
pictures and they are second to none,
but this one is not a Rogers picture. It
lacks something. Why do they misplace
characters? Will Rogers is a humorous
character and as a Swede he is a good
policeman. — Jack Cairns, Brooklyn thea-
tre, Detroit, Mich.

The Man Who Had Everything, with
Jack Pickford. — All who saw this one
surely did enjoy it. and they did not
hesitate to say so. Fair business. — Luna
theatre, Brooklyn, N. Y. — Neighborhood
patronage.

The Revenge of Tarzan, with Gene
Pollar. — A fairly good picture, but can-
not compare with the first two Tarzan
pictures. Pollar is not an actor. — H.
Daspit, Atherton theatre. Kentwood, La.
— Neighborhood patronage.

Hodkinson

East Lynne, a Hugo Ballin produc-
tion.— Great puller. One of the best of
the season. S. R. O. for three days. —
H. J. Thacher, Strand theatre, Salina,
Kans. — General patronage.

The Broken Gate, a J. L. Frothingham
production. — This is a better picture
than some producers' so-called specials.
Big business in hot weather. — August
Binder, Arthur theatre, Detroit, Mich. —
Neighborhood patronage.

East Lynne, a Hugo Ballin produc-
tion.— Drew well. Very good picture.
Will appeal to all lovers of clean pic-
tures. Interesting from start to finish.
Book it and raise your admission. — M.
Weintraub, Lyric theatre, Coraopolis,
Pa. — Neighborhood patronage.

Riders of the Dawn, with a special
cast. — A return date and many in to
see it the second time. "It do beat all"
how these Zane Grey pictures take with
the audiences. He may not be a writer
of classics but Zane Grey sure writes of
the real red-blooded West— the kind the

The Plays

My Patrons

Liked Best |

1. Man of the Forest.

2. Half a Chance.

3. Made in Heaven.

4. Madame X.

5. The Branding Iron

6. The North Wind's 1

Malice. j

All of the above are exceptionally fine and g
deserve special mention

H. J. Thacher,
Strand Theatre,

Salina, Kans. |

people like to read about and see on the
screen. — Harry M. Palmer, Liberty thea-
tre, Washington, Ind. — General patron-
age.

Metro

The Greater Claim, with Alice Lake.
— This makes a very strong program pic-
ture, pleased 100%. — Giacoma Bros.,
Crystal theatre, Tombstone, Ariz. — Gen-
eral patronage.

A Message From Mars, with Bert Ly-
tell. — Very poor. Not a money getter,
and people did not care for Lytell in
such a role. — J. Carbonell, Monroe thea-
tre. Key West, Fla. — Neighborhood pat-
ronage.

Puppets of Fate, with Viola Dana. —
A production well worth showing, and
will stand up. Cast is excellent. Light
ing in most parts is better than average.
Viola Dana does not have one of those
shining parts to play, but she does not
have to be put into the limelight to show
up. — Will H. Brenner, New Cozy theatre,
Winchester, Ind.

Madame Peacock, with Nazamova. —
Nothing to it. It is encugh to disgust
any audience. Lay off of this one. — C. H.
Simpson, Princess theatre, Millin, Ga. —
General patronage.

Our Mrs. McChesney, with Ethel Bar-
rymore. — Did not care for this picture
at all. Too slow.— A. J. Steggall, Opera
House, Fayette, la.— College patronage.

Blue Jeans, with Viola Dana. — An old
picture, but a good one. Try it. — R. Ross
Riley, Wigwam theatre, Oberlin Kans.
— Small town patronage.

Eye For Eye, with Nazimova.— Ran
this to a well pleased capacity business.
No knocks. Many compliments. — W. L.
Beebe, Opera House, Manito, 111. — Small
town patronage.

The Red Lantern, with Nazimova. —
Some good acting, but patrons did not
seem to like this one. — Will F. Taddiken,
Elite theatre, Morganville, Kans. — Neigh-
borhood patronage.

Blue Jeans, with Viola Dana. — A pleas-
ing drama. Business fair. — Edwin
Behrndt, Opera House, Dodge Center,
Minn. — Neighborhood patronage.

Our Mrs. McChesney, with Ethel Bar-
rymore. — This picture made a remarkable
hit. The Rev. Attwater late of Detroit
saw the picture and lectured on it next
day at high school chapel. The conse-
quence was that the H. S. attended in a
body. — Bill Leonard, M>stic theatre, Ce-

EXHIBITORS HERALD

August 6, 1921

dar Vale, Kans. — Neighborhood patron-
age.

The Man Who Stayed at Home, with
King Baggot. — We had no comments on
this. More war stuff than we expected.
—Hardin Ent. Co., Odeon theatre, Har-
din, Mo. — Neighborhood patronage.

Revelation, with Nazimova. — Star good.
Picture will take good in Catholic com-
munities, especially good on Sunday. —
W. L. Beebe, Opera House, Manito, 111.
— Small Town patronage.

Paramount

White and Unmarried, with Thomas
Meighan. — Splendid production to good
patronage. — W. J. Johnson, Palace thea-
tre, Long Beach, Calif. — Neighborhood
patronage.

The Counterfeit, with Elsie Ferguson.
— A dandy little program picture.
Pleased 90 per cent. Business slow here
in the mountains due to a drop in moon-
shine whiskey. — W. F. Baker, Boone Way
theatre, Mt. Vernon, Ky. — General pa-
tronage.

Double Speed, with Wallace Reid.—
Pleased 100 per cent. Played to one thou-
sand people on a celebration day. Full
of action, life and pep. Advertise it big.
— H. P. Grill, Lake View theatre, Lake
View, la.

The City of Silent Men, with Thomas
Meighan. — Did very good with this pic-
ture. One of his best.— T. D. Theatre,
Sacramento, Cal. — General patronage.

Inside of the Cup, with a special cast.
Played one day to big business. This is
a good small town picture. A good one
to make a tie up with the local minis-
ters.—E. J. Stuart, Best theatre, Lake-
ville. Conn. — Neighborhood patronage.

Civilian Clothes, with Thomas Meig-
han.— Very interesting story, and one
that should draw and please in any house.
Don't raise prices however. — R. R. Tiff-
any, Cornell theatre, Cornell, 111.— Small
town patronage.

Dancing Fool, with Wallace Reid.—
One of the most satisfactory pictures I
have played. Everybody liked it. — C.

Niles. Grand theatre, Anamosa, la. —
Neighborhood patronage.

Mary's Ankle, with Douglas MacLean
and Doris May. — First picture with these
stars and they made a hit. Very good
comedy-drama, and splendid acting. — H.
Daspit, Atherton theatre, Kentwood, La.
— Neighborhood patronage.

Brewster's Millions, with Roscoe Ar-
Buckle. — This picture is just a fair com-
edy. Not as good as some two reel
comedies I have seen. Not enough slap-
stick for Fatty. Fair business two days.
— G. D. Hughes, Liberty theatre, Heav-
ener, Okla. — Neighborhood patronage.

Sham, with Ethel Clayton. — Good pic-
ture. Played to splendid good business.
— William Noble, Capital theatre, Okla-
homa City, Okla. — General patronage.

Sand, with William S. Hart. — Not quite
wild and woolly enough to suit the blood
and thunder crowd, but liked by the bet-
ter element. — H. Daspit, Atherton thea-
tre, Kentwood, La. — Neighborhood pa-
tronage.

Teeth of the Tiger, with a special cast.
■ — Fine picture. One that held the in-
terest of audience from start to finish of
six long reels. — Britton & Lundgren,
Melba theatre, Alexis, 111. — Neighborhood
patronage.

A Girl Named Mary, with Marguerite
Clark. — For some reason or other I can-
not make any money with this star. Think
it is because there is not enough pep in
her pictures. — H. Daspit, Atherton thea-
tre, Kentwood, La. — Neighborhood pa-
tronage.

231/2 Hours Leave, with Douglas Mac-
Lean and Doris May. — Book this picture
and boost it. You can't go wrong. One
man said, "Let me know when you are
going to have another picture like this,
and I will be present." — J. S. Painter,
Liberty theatre, Quenemo, Kans. —
Neighborhood patronage.

The Life of the Party, with Roscoe Ar-
buckle. — Everyone pleased except the
kiddies, who were looking for slapstick.
— C. L. Niles, Grand theatre, Anamosa,
la. — Neighborhood patronage.

Humoresque, with a special cast. — A

great picture, but do not try to put it
on without a violin or orchestra. Vera
Gordon's acting makes the picture appeal.
— H. Daspit, Atherton theatre, Kentwood,
La. — Neighborhood patronage.

Excuse My Dust, with Wallace Reid. —
This picture was a scream. Pleased every-
one. You can't go wrong with Reid. —
J. S. Painter, Liberty theatre, Quenemo,
Kans. — Neighborhood patronage.

Paris Green, with Charles Ray. — When
it comes to pleasing the whole family,
this boy holds the record. When I play
Charles Ray I am sure of a good house,
rain or shine. Paris Green is just a
human story without frills, and you feel
belter after seeing it. Sort of a tonic. —
Jack Cairns, Brooklyn theatre, Detroit,
Mich.

Market of Souls, with Dorothy Dalton.
— Just like all Paramount pictures — good.
They have never turned out a lemon. —
W. F. Baker, Boone Way theatre, Mt.
Vernon, Ky. — General patronage.

Sick Abed, with Wallace Reid.— This
is sure a good picture. Wallie is a sure
money getter for me. — C. H. Simpson,
Princess theatre, Millin, Ga. — Small town
patronage.

Crooked Straight, with Charles Ray. —
Everyone was disappointed in this pic-
ture. They wondered why Charles Ray
ever acted in one like it. — J. S. Painter,
Liberty theatre, Quenemo, Kans. — Neigh-
borhood patronage.

The Testing Block, with William S.
Hart. — A great picture, and Hart always
fills the house here. I consider this one
of Hart's best.— R. R. Tiffany, Cornell
theatre, Cornell, 111. — Small town patron-
age.

Mary's Ankle, with Douglas McLean
and Doris May. — These two stars sure
are good. — D. A. Kooker, Happy Hour
theatre, Ewen, Mich. — Neighborhood pat-
ronage.

Huckleberry Finn, with a special cast.
— Absolutely no good. Will get the busi-
ness, but fail to please patrons. Lay off
it. — Earl Bookwalter, Ideal theatre, Hal-
stead, Kans. — Neighborhood patronage.

The Teeth of the Tiger, with David
Powell. — Good picture if you like a good
detective story. Drew fairly well.
Weather terribly hot.— R R. Tiffany,
Cornell theatr:, Cornell, 111. — Small town
patronage.

The Valley of the Giants, with Wallace
Reid. — Pleased all. He is the most popu-
lar star in the business around these
parts. — Britton & Lundgren, Melba thea-
tre, Alexis, 111. — Neighborhood patronage.

Pathe

The Lure of Egypt, with Robert Mc-
Kim. — A good program feature. My
patrons do not care for costume pictures.
In any ordinary audience should get by.
— B. B. Hinman, Palace theatre, Trini-
dad, Colo. — Neighborhood patronage.

Half a Chance, with a special cast. — A
real picture. All star cast of real actors
and a wonderful story. Pleased 90 per
cent. — John Waller, Clark theatre, Bed-
ford, la. — Neighborhood patronage.

The Sage Hen, with Gladys Brockwcll.
— This is one of the best Brockwcll pic-
tures I have ever run. Book it and don't
be afraid to promise them a good fea-
ture.— M. Weintraub, Lyric theatre,
Coraopolis, Pa. — Neighborhood patron-
age.

Other Men's Shoes, an Edgar Lewis
production. — A splendid picture. One
of the best I ever used. Pathe pictures
do not draw here, but they are real pic-

One of the dramatic scenes from "Wet Gold" the Ralph Ince-J. E. Williamson pro-
duction which Goldwyn is distributing.

August 6, 1921

EXHIBITORS HERALD

tures. — R. R. Tiffany, Cornell theatre.
Cornell. 111. — Small town patronage.

The Devil to Pay, with a special cast. —
Very good picture. Roy Stewart does
some fair acting, and is a very good draw-
ing card here. This picture will please
most everyone. — C. L. Kirby, Elk theatre,
Longview, Texas. — Small town patron-
age.

That Girl Montana, with Blanche
Sweet. — Awful. Not the star's picture.
Neither star nor story could excuse the
villainy. — Mrs. R. G. Jordan. Hinsdale
theatre. Hinsdale. 111. — Neighborhood pat-
ronage.

Realart

Such a Little Queen, with Constance
Binney. — One of the greatest pictures of
the year. Brings you as near an all-star
cast as could be desired. Don't deprive
your patrons of this. It's as different
from other pictures as can be. Sure to
please every patron. Push this picture
as a comedy-romance, omitting all period
and costume scenes and descriptions, and
you'll smash your box office records. —
Harold F. YVendt, Rivoli theatre, Toledo,
O. — Downtown patronage.

A Private Scandal, with May McAvoy.
— A Private Scandal moves forward with
a smoothness that surpasses anything we
have "shown in some time, and the direc-
tion is absolutely first class. The cast,
while small, is well selected and each one
seems to be bending every effort to make
the production a success. May McAvoy
is youth supreme, and that is one of the
things we want in pictures these days,
but youth is not all she has got to make
her successful, as you may depend on
her to fill her place as a star. — Will H.
Brenner, New Cozv theatre, Winchester,
Ind.

The March Hare, with Bebe Daniels.—
Like all of her pictures made by Realart.
good, and can stand raise in admission. —
Jos. V. Rukli. Eagle theatre, Pana, 111. —
Neighborhood patronage.

The House That Jazz Built, with
Wanda Hawley. — Hawley a big attrac-
tion, but not up to standard in this one.
Wanda, don't let them stick any dead
ones on you. Drew well. — E. E. Greene,
Liberty theatre, Lakeworth, Fla. — Neigh-
borhood patronage.

The Land of Hope, with Alice Brady. —
i Her best picture to date. Pleased every-
one.— Mrs. R. G. Jordan, Hinsdale thea-
tre, Hinsdale, 111. — Neighborhood patron-
age.

Jenny Be Good, with Mary Miles Min-
ter. — Clever star, splendid settings, beau-
tiful gowns and wearers in a good, con-
vincing story make this a pleasant picture
to look at. Book it. — S. A. Acri, Acri's
theatre, Marietta, Pa. — Small town pat-
ronage.

Don't Call Me Little Girl, with Mary
Miles Minter. — Fine. Best Minter yet.
A fine comedy and everybody pleased.
Business poor. Hot weather and no
work. — Charles Kuchan, Idylhour theatre,
Canton, 111. — General patronage.

Miss Hobbs, with Wanda Hawley. —
Splendid comedy-drama that will please
those who like clever stories. — H. Daspit,
Atherton theatre, Kentwood, La. — Neigh-
borhood patronage.

A Kiss in Time, with Wanda Hawley. —
If you've been looking for a summer pic-
ture, book this one. It's an inconsequen-
tial bit of entertainment, but they're sure
to like it. There is no one great punch or
knockout in the picture, but at no time
does the action slow down. It's one
laugh right after another.— Harold F.

EILEEN SEDGWICK

Universal star, who puts plenty of pep into the
new serial. "Terror Trail," wherein she plays
two roles.

Wendt. Rivoli theatre, Toledo, Ohio. —
Downtown patronage.

Two Weeks with Pay, with Bebe Dan-
iels.— A splendid, clean picture. Miss
Daniels well liked here. — Peter Krauth,
Opera House. Denison, la. — Neighbor-
hood patronage.

Erstwhile Susan, with Constance Bin-
ney.— Entertaining comedy-drama with a
very capable star. — H. Daspit, Atherton
theatre. Kentwood, La. — Neighborhood
patronage.

Ducks and Drakes, with Bebe Daniels.
— Everyone well pleased, especially the
younger set. — J. W. Watson, Benton
theatre. Kansas City, Mo. — Neighborhood
patronage.

All Soul's Eve, with Mary Miles Min-
ter.— Good. Lives up to Realart's stand-
ard. Star popular here. — Luna theatre,
Brooklyn, N. Y. — Neighborhood patron-
age.

A Dark Lantern, with Alice Brady. —
Good program picture. — Giacoma Bros..
Crystal theatre. Tombstone, Ariz. — Gen-
eral patronage.

39 East, with Constance Binney. — Very
pleasing program picture, and one that
should draw anywhere. Played capacity.
— E. A. Plumber, Music Hall theatre,
Easton, Md. — Neighborhood patronage.

Robertson-Cole

Mistress of Shenstone, with Pauline
Frederick. — Good picture, but too slow.
W ould have been better in five reels in-
stead of six. — Charles Kuchan, Idylhour
theatre. Canton, 111. — General patronage.

Seven Years Bad Luck, with Max Lin-
der. — Positively the best comedy I ever
showed. Fast and original. Everybody
pleased. Raised admission 40 and 20
cents. Book it. — S. Rankin, Mission thea-
tre, Clayton, N. M. — Neighborhood pat-
ronage.

See My Lawyer, with Roy Barnes. — A
dandy comedy with a splendid supporting
cast. — Peter Krauth. Opera House, Deni-
son, la. — Neighborhood patronage.

So Long Letty, with a special cast. —
This is a real summer picture. Can rec-
ommend it as a real money getting com-

edy.— S. Rankin, Mission theatre. Clay-
ton, N. M. — Neighborhood patronage.

A Man's Country, with Alma Rubens. —
Good picture. Some fight in last reel.
— Frank Allen, Rose theatre, Byron, 111.
— Small town patronage.

Selznick

The Figurehead, with Eugene O'Brien.
— They ate this one up. Played a Sun-
shine Comedy. Elephant's Nightmare,

with it. They went out saying, give us
more like it. — C. H. Simpson. Princess
theatre, Millin. Ga. — General patronage.

Poor Dear Margaret Kirby, with Elaine
Hammerstein. — Best we have had of this
star. Hot weather and a poor house. —
Chas. Robeson. Doris theatre. Ness City,
Kans. — Neighborhood patronage.

The Chicken in the Case, with Owen
Moore. — Great! They laughed them-
selves sick and then well again. — Mack
Jackson. Strand theatre, Alexander City.
Ala. — Small town patronage.

Out of the Snows, with a special cast.
— Program picture. Fair business. Added,
a Century^ Comedy.— Wichita theatre,
\Y ichita, Kans. — Neighborhood patron-
age.

A Divorce of Convenience, with Owen
Moore— Poor. Lay off of it. Nothing
to it. — M. Weintraub, Lyric theatre,
Coraopolis. Pa. — Neighborhood patron-
age.

The Daughter Pays, with Elaine Ham-
merstein.— This is a 100 per cent picture,
and sure to please. The acting is fine.
Ran it on Sunday and they are still talk-
ing about it.— F. R. Coats, Arcade thea-
tre, St. Paul, Minn. — Neighborhood pat-
ronage.

The Highest Law, with a special cast.
— A very good story of Abe Lincoln.
Should be shown in every theatre. —
Peter Krauth, Opera House, Denison, la.
— Neighborhood patronage.

Blind Youth, with a special cast. — A
splendid picture for those who have not
seen the plav on the speaking stage. The
picture version is not an improvement
over the stage. — H. Daspit, Atherton
theatre, Kentwood, La. — Neighborhood
patronage.

Children of Destiny, with Edith Hallor.
— Pronounced very good by my patrons.
Good satisfaction. — Adolph Kohn. Pas-
time theatre, Granville, N. Y. — Small
town patronage.

The Valley of Doubt, with a special
cast. — A good picture. — Adolph Kohn,
Pastime theatre, Granville, N. Y. — Small
town patronage.

She Loves and Lies, with Norma Tal-
madge. — A good picture, but not one of
this star's best, although it is reissued as
one of her big successes. — H. Daspit.
Atherton theatre, Kentwoo-d, La. —
Neighborhood patronage.

Seeds of Vengeance, with Bernard
Durning. — Fine. A story of the Cumber-
land Mountains. Lots of action and
beautiful photography — Peter Krauth,
Opera House, Denison, la. — Neighbor-
hood patronage.

Marooned Hearts, with Conway Tearle.
— Program picture. Business fair for
hot weather. Added Snub Pollard. —
Wichita theatre, Wichita, Kans. — Neigh-
borhood patronage.

The Midnight Patrol, with a special

EXHIBITORS HERALD

August 6, 1921

cast. — A very good picture. Many favor-
able comments. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

The Isle of Conquest, with Norma Tal-
madge. — Extra good picture, and one of
the best this capable star has ever ap-
peared in. — H. Daspit, Atherton theatre,
Kentwood, La. — Neighborhood patron-
age.

Ghosts of Yesterday, with Norma Tal-
madge. — A wonderful picture. Will take
more like these. — Jos. V. Rukli, Eagle
theatre, Pana, 111. — Neighborhood pat-
ronage.

Universal

Reputation, with Priscilla Dean. — Good
production. Not pulling power as Out-
side the Law. — Wichita theatre, Wichita,
Kans. — Neighborhood patronage.

The Blazing Trail, with Frank Mayo.
— Went over big. Mayo a good attraction
for me. Draws well against other attrac-
tions.— E. E. Greene, Liberty theatre,
Lakeworth, Fla. — Neighborhood patron-
age.

Reputation, with Priscilla Dean. — Won-
derful acting. Clever plot. Massive set-
tings. I did big business on a real hot
day. Don't pass this picture up. Run
and get it before your competitor gets
it. Push it and it will pay, and, better
still, it will satisfy. — Jack Cairns, Brook-
lyn theatre, Detroit, Mich.

Once to Every Woman, with Dorothy
Phillips. — Very good picture. We en-
gaged a local singer which helped put
the picture over. — D. A. Kooker, Happy
Hour theatre, Ewen, Mich. — Neighbor-
hood patronage.

The Man Tamer, with Gladys Walton.
— Seemed to satisfy our last half week
with good comedy. — Wichita theatre,
Wichita, Kans. — Neighborhood patron-
age.

The Fire Cat, with Edith Roberts.—
This is a good picture. Edith is a draw-
ing card here. You can bank on Edith
Roberts and Gladys Walton. Have run
all her pictures. This is the best one yet.
— G. D. Hughes, Liberty theatre, Heav-
ener, Okla. — Neighborhood patronage.

Short Skirts, with Gladys Walton— All
of the trade paper reviews gave this a
good classification. "Lay off," as it is
poor. Walton plays up to the camera
too much. Story poor. Man Tamer a
much better story and liked. — H. J.
Thacher, Strand theatre, Salina, Kans. —
General patronage.

The Unknown Wife, with Edith Rob-
erts.— Good picture. Star not very popu-
lar. Casson Ferguson was fine in this.
He was really the star. — Charles Kuchan.
Idylhour theatre, Canton, 111. — General
patronage.

Two Kinds of Love, with a special cast.
— This picture is a good one and pleased
big majority. — Adolph Kohn, Pastime
theatre, Granville, N. Y. — Small town
patronage.

Wolves of the North, with Eva Novak.
— Fine. Good. Consider this one of
the best I have run for some time. Beau-
tiful snow scenes and great snow slide
scenes. Don't be afraid to boost this pic-
ture. Will stand good boosting. Ad-
vertise fine snow scenery and snow slide,
which is great. Put a good two reel com-
edy with it. — William Thacher, Royal
theatre. Salina, Kans.

Outside the Law, with Priscilla Dean. —
This is some special. Played to good
business. Don't be afraid of this one.
It will make money anywhere. — F. R.

Coates, Arcade theatre, St. Paul, Minn. —
Neighborhood patronage.

Blazing Trail, with Frank Mayo. — Good
picture of Kentucky mountains. Star
good. Universal is right in starring Mary
Philbin. She is a comer. Patrons well
pleased and said so. — Charles 'Kuchan.
Idylhour theatre, Canton, 111. — General
patronage.

White Youth, with Edith Roberts— A
pretty good program picture. — Adolph
Kohn, Pastime theatre, Granville, N. Y.

Outside the Law, with Priscilla Dean.
— To my knowledge, one of the best pic-
tures ever made by Universal. — Jos. V.
Rukli, Eagle theatre, Pana, 111. — Neigh-
borhood patronage.

The Smart Sex, with Eva Novak. —
Audience very enthusiastic over this pic-
ture. Eva always draws me a good house.
— N. H. Crook, Pastime theatre, West
Branch, la.

Hearts Up, with Harry Carey. — A
pretty good picture. — Adolph Kohn, Pas-
time theatre, Granville, N. Y. — Small
town patronage.

The Torrent, with Eva Novak.— This
was pronounced very good by my pa-
trons.— Adolph Kohn, Pastime theatre,
Granville, N. Y. — Small town patronage.

United Artists

Through the Back Door, with Mary
Pickford. — Very good. Big business
first day. — H. J. Thacher, Strand theatre,
Salina, Kans. — General patronage.

Pollyanna, with Mary Pickford. — Big-
gest surprise in six weeks. Opened this
picture for three-day run, and did won-
derful business. Thought the good times
were coming back and hot spell left us.
It convinced me it takes pictures to do
business now. — Louis B. Goulden, Prin-
cess theatre, Frankfort, Ind. — General
patronage.

The Mark of Zorro, with Douglas Fair-
banks.— Played two days to good busi-
ness. Patrons liked this very much. A
good small town attraction. — F. E. Chase,
Memorial Hall, Pine Plains, N. Y. —
Neighborhood patronage.

The Love Light, with Mary Pickford.
— This is a dandy picture and draws the
whole family. You can't go wrong on
this one. Book it and boost it. — F. R.
Coates, Arcade theatre, St. Paul, Minn. —
Neighborhood patronage.

The Love Light, with Mary Pickford. —
Some good picture. Good business. Star
at her best, always a drawing card. — J.
Carbonell, Monroe theatre, Key West,
Fla. — Neighborhood patronage.

Suds, with Mary Pickford. — People
came merely to see Mary Pickford.
Story weak. Rather disappointed, al-
though we had crowd. — J. W. Watson,
Benton theatre, Kansas City, Mo. —
Neighborhood patronage.

Pollyanna, with Mary Pickford. — Not
one kick. Stood 'em up for over two
hours. — Mack Jackson, Strand theatre,
Alexander City, Ala. — Small town pat-
ronage.

The Mark of Zorro, with Douglas Fair-
banks.— Booked this for one day, and
did a fair business. This should get the
money in any town. Patrons well
pleased. Best picture the star has made,
that I have played to date. — E. L. Griffin,
Opera House, Kinderhook, N. Y. —
Neighborhood patronage.

Vita^raph

The Heart of Maryland, with Catherine
Calvert. — Pleased all. One of the best
pictures of this kind ever run here. It
is the kind of a picture that appeals to
the heart and patriotism of your pa-

trons.— H. P. Grill, Lake View theatre,
Lake View, la. — General patronage.

Black Beauty, with a special cast. —
Here is a picture that canont be beat.
One of the best specials I have ever run.
Was liked by all. Run it two days and
also run it on a return date. Good busi-
ness. If you have read the book you
should see this play. — G. D. Hughes, Lib-
erty theatre, Heavener, Okla. — Neighbor-
hood patronage.

Scarab Ring, with Alice Joyce. — Per-
fectly satisfactory. Pretty clothes, good
acting, good story. — C. L. Niles, Grand
theatre, Anamosa.Ta. — Neighborhood pat-
ronage.

Black Beauty, with a special cast. —
Booked this one a day to capacity busi-
ness. Patrons spoke highly of this one.
A positive small town box office attrac-
tion.— Harry George, Grange Hall, Ger-
mantown, N. Y. — Neighborhood patron-
age.

Dead Men Tell No Tales, with a spe-
cial cast. — Played two days to capacity
business. A sure fine attraction for the
small town. Patrons well pleased. — B.
N. Griffing, Lyceum theatre, Red Hook,
N. Y. — Neighborhood patronage.

Black Beauty, with a special cast. — A
beautiful picture. You can't go wrong on
this one. — Peter Krauth, Opera House,
Denison, la. — Neighborhood patronage.

Trumpet Island, with a special cast. —

One of the really good ones. A Gouve-
neur Morris story. Will go over in any
house. — John Waller, Clark theatre, Bed-
ford, la. — Neighborhood patronage.

The Courage of Marge O'Doone, with

a special cast. — Played two days to nice
business. A good clean picture and one
that will please any audienceV — P. J.
Herbert, Hannan Hall, Dover Plains,
N. Y.

State Rights

Kazan, with Jane Novak (Import &
Export). — Very fine snow scenes. Plenty
of action. Kazan, the wolf dog, wonder-
fully trained. This production should ap-
peal to any class. — B. B. Hinman, Palace
theatre, Trinidad, Colo. — Neighborhood
patronage.

Isobel (Hamilton), with a special cast
— Booked this in hot weather and packed
them in. — A. Binder, Arthur theatre, De-
troit, Mich. — Neighborhood patronage.

Hush and Straight from Paris, with

Clara Kimball Young (Equity). — Clara
Kimball Young doesn't spell anything in
our theatre. Patrons want more youthful
stars. Pictures flopped. — H. J. Thacher,
Strand theatre, Salina. Kans. — General
patronage.

God's Gold, with Neal Hart (Pinnacle).
— Old Neal is always good; have played
four to date; all were good. Fine Satur-
day; plays draw well here. Neal is com-
ing fast. Am anxious to get Black Sheep,
Hart's latest.— C. L. Kirby, Elk theatre,
Longview, Texas. — Small town patron-
age.

Every Woman's Problem (Plymouth

Pictures), with Dorothy Davenport—
This is a very good, interesting picture
from the starting to the finish. Now if
that were a Paramount picture, I would
lose my head. — M. Wcintraub, Lyric thea-
tre, Coraopolis, Pa. — Neighborhood pat-
ronage.

The County Fair, with a special cast
(Tourncur). — One of the biggest money-
getters of 1921. I watched the picture
and can't say I would rave over it, but
the horse race is bound to get you. I
had more children than in the past two
years, in fact it was my third best day

August 6, 1921

EXHIBITORS HERALD

in two years. — Jack Cairns. Brooklyn
theatre, Detroit, Mich.

Mid-Channel, with Clara Kimball
Young (Equity).— About the best picture
this girl has made, and that's not saying
much for her. She doesn't get us any
money. — W. F. Baker, Boone Way thea-
tre, Mt. Vernon, Ky. — General patron-
age.

Isobel (Hamilton), with a special cast.
— Should make a hit anywhere. The
prologue helps a great deal in putting it
over. — L. D. Fairfield, Legion theatre,
Wakonda, S. D. — Neighborhood patron-
age.

Cupid's Brand (Arrow), with Jack
Hoxie. — Dandy picture and dandy busi-
ness. Western pictures draw good for
us. — Luna theatre, Brooklyn, N. Y. —
Neighborhood patronage.

Eyes of Youth, with Clara Kimball
Young (Equity). — My patrons liked this
one fine. — Chas. Robeson, Doris theatre,
Ness City, Kans. — Neighborhood patron-
age.

A Western Adventure (Pioneer), with
William Fairbanks. — Very good Western
feature. Driving horse on top of aero-
plane and the jump into the river worth
price of admission. — B. B. Hinman, Pal-
ace theatre, Trinidad, Colo. — Neighbor-
hood patronage.

Galloping Devils (Canyon), with Frank-
lyn Farnum. — Very good picture. Pleased.
Second feature with this star, and both
good. — Louis B. Goulden, Royal theatre,
Frankfort, Ind. — General patronage.

A Child for Sale (Ivan Abramson),
with a special cast. — Played this on a
percentage basis to double my usual re-
turns. Wonderful title and that is all. —
Mark McManus, Opera House, Smyrna,
Del. — Neighborhood patronage.

Shepherd of the Hills, with a special
cast (Wright). — This one was a surprise.
Had a chance to play straight rental, but
the price scared us. Booked it sixty-
forty and it cleaned up. A positive small
town box office attraction. — Hoctor &
Herbs, Strand theatre, Philmont, N. Y. —
Neighborhood patronage.

The Fall of Babylon (D. W. Griffith). —
A truly great and wonderful picture, and
a credit to Griffith. Will rank with this
great director's best efforts, and add to
his fame. — H. Daspit, Atherton theatre,
Kentwood, La. — Neighborhood patron-
age.

Serials

The King of the Circus (Universal),
with Eddie Polo. — On the sixth episode.
Not doing much with it. Got a bad
start, but the serial is good. My peo-
ple are somewhat tired of Eddie Polo
serials. — William Thacher, Royal theatre,
Salina, Kans.

Dare Devil Jack (Pathe), with Jack
Dempsey. — Playing the 5th episode, hold-
ing good for summer business. Patrons
like this one. Many favorable com-
ments.— Harry McNamara, Valatie thea-
tre, Valatie, N. Y.— Neighborhood pat-
ronage.

The Miracles of Jungle (Warner Bros.).
—Better than The Lost City. Packed
house in hot weather. Book it and have
15 weeks of capacity business. — Edw.
Smith, Isis theatre, Russell, Kans. —
Neighborhood patronage.

The Sky Ranger (Pathe), with a special
cast. — This one is full of pep and is
something different from all others. —
Luna theatre, Brooklyn, N. Y. — Neigh-
borhood patronage.

Thunderbolt Jack (Arrow), with Jack
Hoxie.— Played this to one of the best
businesses I have had on any serial.
Plenty of action and could use another
one like it.— W. H. Jopp, Hillsboro thea-

tre. Wye Mills, Md. — Neighborhood pat-
ronage.

The King of the Circus (Universal),
with Eddie Polo.— Started off O. K., but
did not hold up. Too long drawn out
and not enough circus stuff. Pleased
probably 50 per cent. — Adolph Kohn,
Pastime theatre, Granville, N. Y.

The Son of Tarzan (National), with a
special cast. — A good box office attrac-
tion. Well liked, and patrons ask for
more like it. — L. Turner, Temple thea-
tre, Federalsburg, Md. — Neighborhood
patronage.

Bride 13 (Fox), with a special cast. —
If you want something rough and sug-
gestive, terrifying and gruesome, that will
keep you busy quieting down the little
tots after they have gone to bed, get
this one. Parents refused to let children
come out after we screened first three or
four episodes. — Auditorium theatre, Carle-
ton, Neb. — Small town patronage.

King of the Circus (Universal), with
Eddie Polo. — Best serial we ever ran.
A positive box office attraction. Book it
and you will not go wrong. — F. H. Bart-
lett, Globe theatre, Berlin, Md. — Neigh-
borhood patronage.

Short Subjects

The Rent Collector, with Larry Se-
mon (Vitagraph). — Good comedy. Had
them all in roars. — Luna theatre, Brook-
lyn, X. Y. — Neighborhood patronage.

When Spirits Move (Arrow), with
Hank Mann. — Went good with the kids.
Grown-ups don't care for Hank Mann.
First reel of this comedy is very good.
Second reel too silly. — William Thacher,
Royal theatre, Salina, Kans.

Make It Snappy, with Snub Pollard
(Pathe). — Here is a fine one reel com-
edy. Hot weather tonic, short and sweet.
— S. A. Acri, Acri's theatre, Marietta,
Pa. — Small town patronage.

A Cowboy Ace (Universal), with a spe-
cial cast. — Just a good program picture.
Not much action for a western. — Wm.
Thacher, Royal theatre, Salina, Kans. —
General patronage.

The Hick, with Larry Semon (Vita-
graph). — Best comedy I've ever had.
People stayed to see it twice. — J. W.
Watson, Benton theatre, Kansas City,
Mo. — Neighborhood patronage.

A Monkey Hero (Universal), with Joe
Martin. — Monkey Hero good. Have run
three of his comedies. Wild Night, poor.
Good Ship Rockin' Rye, just fair. Mon-
key Hero, the best of the three. — Wm.
Thacher, Royal theatre, Salina, Kans. —
General patronage.

Century Comedies (Universal). — Ev-
ery one a real comedy. They give our
patrons a laugh from start to finish. —
N. H. Crook, Pastime theatre, West
Branch, la.

Ford Weekly. — We quit this weekly
when the price advanced 400 per cent.
Henry should pay exhibitors for running
this ad for him instead of charging the
price of a genuine weekly. — Fahrney &
Elson, Electric theatre, Curtis, Neb. —
Neighborhood patronage.

Chaplin Reissues, with Charlie Chap-
lin.— Have shown the old Mutual and
Essanay Chaplin (reissues) some three
different times. Lots of people tell you
they are sick of Chaplin, but Chaplin
draws the crowds just the same. Better
than any comedies shown here in Gran-
ville, and those include Arbuckle, Lloyd,
Semon and others. Personally I like
some of the others better, but it's what
my patrons want, not I. — Adolph Kohn,
Pastime theatre, Granville, N. Y. —
Neighborhood patronage.

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St, Chicago.

Title

Star

Producer

Remarks

Title ...

Star

Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

EXHIBITORS HERALD

August 6, 1921

TOURING ^T¥¥
The SOUTH H- g; N:

.."Bill" John Wvgal, owner of the Elk's
iheare, Pulaski, Va., proudly boasts of an
increase in the family. John Wygal Jr. al-
ready shows an interest in the picture busi-
ness. * * *

Sammy H. Borisky, who books the York,
Strand and Liberty theatres, Chattanooga,
Tenn., has a big play on this week at the
York in "Madonnas and Men." The lobby
of the York is all dressed up with a won-
derful ballyhoo and Sammy is sure taking
in the mazuma. Exhibitor Borisky is going
over to Atlanta to bring back his new Es-
sex. State rights features must sure pay.

* * *

Henry G. Jenkins, owner of the Gay
theatre at Harriman, Tenn., has just in-
stalled a new Seeburg organ and plans to
install a Typhoon ventilating system in the
near future. Henry is running the very
best pictures even in the face of tough com-
petition with a Redpath Chautauqua tent.

* * *

Mrs. Mae Warren states that business
is very bad at the Lyric theatre at Oliver
Springs, Tenn., but then she should worry
as she operates the new Eagle coal mine.

* * *

Clinton, Tenn., is to have a new up-to-
date theatre next Fall. Will Copeland,
formerly an exhibitor at Coal Creek and
now operating the Rex at Clinton, will have
charge of the new house. Mr. Copeland
advises us that he has just signed with
Realart for their entire service.

* * *

C. B. Stiff is at present managing Keiths
at Knoxville for the summer months in the
absence of Resident Manager Ed. Booth
who is sojourning at Maryville, Tenn.

* * *

A newcomer in Washington's film circles
is the Citizens Film Company, which will
offer for release at an early date "The
Right Way," the famous Thos. Mott Os-
borne story. * * *

The Aaco theatre, managed by Kent R.
Ferrell at Aberdeen, Md., will close on
Mondays and Wednesdays and open on
daily schedule Sept. 1.

* * *

The genial Judge Bauer is still on the

job at Havre de Grace, Md. The Willow
theatre is one of the show places of this
fine little town. The ponies will run this
fall as usual, quotes the judge.

* * *

Charles G. Wells, who it is stated had
the first motion picture show on Noah's
Ark, will close the opera house at Elkton,
Md., Tuesdays and Wednesdays until next
fall. Mrs. Wells is the chief projectionist
and can handle a Simplex as well as any
operator.

* * *

Six reels of Elmo Lincoln's "Under
Crimson Skies" and one reel of the "Dia-
mond Queen" were destroyed at the Cen-
terville opera house the other night. The
fire was confined to the booth. Manager
John A. Jones will install new Simplex
machines.

* * *

William H. Jopp, owner of Hillsboro
theatre at Hillsboro, Md., has closed the
Dickerson theatre at Harrington, Del., in-
definitely.

* * *

The Amuseu theatre at Ridgely, Md., was
partly destroyed by fire last week. The loss
is about $3,300, according to Manager A.
W. Saulsbury. This house will be rebuilt
and will open about July 15.

* * *

Smiling Ed Plummer, manager of the
Music Hall at Easton, Md., is busy these
hot days superintending the erection of a
new 750-seat house in the above city. Music
will be furnished by an up-to-date pipe
organ. Latest type Powers machines will
be installed, standard stage equipment and
will cost, when completed, $75,000.

* * *

L. W. Insley, manager of the Arcade at
Salisbury, Md., is building a 1,100-seat
house at Cambridge, Md., to cost $70,000,
and will have a ten-piece orchestra. Mr.
Insley has broken ground for the new Cris-
field theatre, a 900-seat house, that will
open in November at Crisfield, Md.

* * *

H. R. Ringler, the popular postmaster at

Bishopville, Md., will open his new 400-seat
house about Sept. 15. The walls are up and
it is planned to have a Delco lighting sys-
tem to furnish the juice.

* * *

The Ryan theatre at Georgetown, Del.,
has closed for the summer. Will open Sept,
15. E. G. Ryan, the owner, plans a fishing
trip for the season.

* * *

"Bill" Berhends of the Palmore & Ho-
mand Company of Baltimore will leave
Aug. 1 for an extended vacation in south-
ern California. We wonder, Bill — who is
the lucky girl ?

* * *

A new theatre is rapidly going up on the
southeast corner of Monument and Eden
streets of Baltimore. The National Ath-
letic and Amusement Company plan to open
Aug. 15. The National theatre will have
a seating capacity of 1,000 and will be man-
aged by Harry C. Shipley.

* * *

The Victoria theatre, owned by Miss
Sadie P. Cohen and Miss Cora C. Brame
of Washington, D. C, will be entirely re-
modeled this summer. It is said Miss
Sadie has her eye on a well-known booker
in Pathe's local office.

* * *

Arthur Price, the popular manager of
the Blue Mouse and Aurora theatres, Balti-
more, has taken charge of the booking for
the Circle theatre, Annapolis, Md.

* * *

The N. C. Haefele Company of Balti-
more is installing complete equipment in a
new theatre at Severn near Sherwood For-
est, Md. Two latest model Simplex pro-
jectors and a Minusa Gold Fibre screen,
also a Hertner Transverter of 75 amperes
are being used. Norbert Haefele, president
of the N. C. Haefele Company, has just
purchased a new "Hup" and will leave next
week to call on the East Shore exhibitors.
Mrs. Haefele will take charge of the office
during his absence.

* * *

Harry Morstein, owner of the Queen
and Bunny theatres of Baltimore, just ar-
rived home from a trip to the hospital.
Henry, the versatile son of Mr. Morstein,
is managing the above houses. As we go
to press Mr. Morstein is reported out of
danger and convalescing rapidly.

* * *

Jekry Meyers, the oil cloth and muslin
kid of Baltimore and theatre artist de luxe,
is busy making signs this summer. As
an artist, Jerry is a good plumber.

Two big scenes from "The Cup of Life," a Thomas H. Ince production for Associated Producers, with Hobart Bosworth, Nilea

Welch, Tully Marshall and Madge Bellamy in the principal roles.

THEATRE EQUIPMENT

Equipment

Progress

Optimism is the outstanding
virtue under the present con-
ditions. We are indebted to
Aaron J. Jones, prominent Chi-
cago exhibitor, for his faith in
the future expressed in a re-
cent interview. It follows:

"I think business is going to
be so good next season that I
have just spent SI 50,000 put-
ting up a new artistic steel
sixty foot canopy on the Ran-
dolph Street side of our Ran-
dolph Theatre and an attrac-
tion sign containing over
twenty-five hundred nitrogen
lamps which will make Ran-
dolph Street the great white
way of Chicago.

"I cannot understand thea-
tre managers who talk about
slumps. Our business is twen-
ty-five percent better than it
was in the normal days of
1914. Business is so good
right now that Mr. Linick has
invested in a tour of the world,
having arrived in Paris last
Monday. Mr. Schaefer has
just opened his new hundred
thousand dollar summer home
at Eagle River, and yours truly
is off for a fortnight of golf
with Adolph Zukor on his
country estate in York State.

"Incidentally the new electric
sign on the Randolph is a
counterpart of the Ziegfeld
Frolics sign on top the Am-
sterdam on Broadway and is
the first one of these new type
signs to be erected in Chicago.
W ith the addition of our new
State Theatre, in Roseland,
which we expect to open be-
fore Thanksgiving, and with
the various improvements
which we are now making in
our nine loop theatres, we
look forward to the best nor-
mal theatrical year in the his-
tory of Chicago theatre busi-
ness."

This is the spirit the exhib-
itors of the country could well
adopt.

Evansville's Victory Theatre
Opens to Capacity Business

Seats 2500 Persons and Embodies all Modern Ideas
of Playhouse Building — Many
Out of Town Visitors

EVANSVILLE, IXD.. July 20.— An
audience that filled all of the 2.500 seats
of the new Victory theatre was present at
the formal opening of the theatre last
Saturday. The theatre and the Hotel
Sonntag have been erected at a cost of
$1,000,000 by the Consolidated Realty and
Theatres Corporation, of which A. F.
Brentlinger of Indianapolis is general
manager. Special cars carrying visitors
to the opening came from Indianapolis,
Terre Haute. Richmond, Ft. Wayne and
Chicago.

The opening program began with the
showing of a reel of film taken of the
officers of the theatre company, prom-
inent Evansville people, and views of the
theatre, hotel and other points of interest
in the city. A two-reel comedy, Jimmie
Adams in "Holy Smoke," and the Con-
stance Talmadge film, "Wedding Bells,"
followed. The program of pictures was
supplemented with four acts of vaudeville
and concerts in which Organists P. G.
Robbins of Ft. Wayne and James Gillete
of this city, aided by the Victory theatre
ten-piece orchestra and a band, took part.

Brentlinger to Manage

Byron Brentlinger, a son of the gen-
eral manager, who has had charge of the
Liberty theatre at Terre Haute, is the
manager of the Victor theatre. Frederick

H. Gruneberg. Sr.. of Chicago, is presi-
dent of the Consolidated Corporation and
also of the Standard Evansville Realty
Company, the latter being the builder and
owner of the new theatre and hotel.

The hotel is named after Marcus S.
Sonntag. president of the American Trust
and Savings bank. The building contain-
ing the hotel and theatre is six stories
high. The theatre is separated from the
hotel by a twelve-foot passageway. The
auditorium has 2,500 seats, with no col-
umns or pillars to mar the view. An in-
direct lighting system is used, with vari-
colored lighting effects. A temperature
of 70 degrees is maintained at all times
by the aid of washed air. two twelve-inch
driven wells beneath the stage supplying

I, 500 gallons of water a minute. There
are ten openings in various parts of the
theatre through which the washed air is
circulated. A large fan in the ceiling ex-
hausts bad air at the rate of 55,000 cubic
feet a minute.

Copies Italian Art

Gold-wrought, lavishly carved and dec-
orated, it will be an elaborate frame for

the entertainment that film and vaude-
ville stars will offer beneath. It is unique.
While elaborate in detail, it is dignified
and sumptuous. It is a triumph of mod-
ern art. Daring combinations of gold and
delicate colors have been cunningly
wrought in the plaster and metal work.
The entire background is in two tones of
rich gold and upon this field the delicate
colors have been mingled to produce a
striking effect.

J. E. O. Pridmore. Chicago architect,
who designed the theatre, has reproduced
in the proscenium arch, the grills on
either side, and on the ceiling and side
walls of the vast auditorium the unusual
color scheme he found in southern Italy's
playhouses on his recent travels.

The lofty ceiling, hung with huge ori-
ental bowls of blue and gold wherein
lighting is subdued, is captivating, as are
the side walls, where extend wide painted
tapestry in delicate blues, trimmed with
gold.

Looking toward the stage, the audience
obtains its most pleasing view. The
proscenium arch, with its glazing gold, is
in vivid contrast to the rich blue velvet
curtains which drapes from it. On each
s'de of the proscenium are two great
golden grills, upon which play colored
lights.

The lighting effects over the theatre
are remarkable. The old cave lighting,
which has been used in practically every
theatre built in the last six years, has
been discarded. Thirty-six bowls contain-
ing prisms and colored glass make it
possible for every conceivable color effect
to be used in the auditorium. Colored
lights may be blended, dissolved and re-
blended in every imaginable shade (but
as an indirect effect), the bowls directing
the colors upward.

Entrance in Keeping

The entrance to the theatre, cornering
at Main and Sixth streets, is decorated in
keeping with the rest of the building, and
this opens into the main auditorium foyer,
which is 10 feet wide and 90 feet long,
decorated in the same manner as the
mezzanine lounging room, and provided
with several exits.

So numerous are exits that it is possi-
ble to empty the theatre of a capacity
crowd in two or three minutes.

Drinking fountains with running ice
water are conveniently placed about the
house. There are telephone booths and
other conveniences for patrons.

The stage. 68 feet by 32 feet, has two
tiers of dressing rooms on each side, with
one chorus room. The power plant, heat-
ing and airwashing systems are under the
stage.

EXHIBITORS HERALD

August 6, 1921

ORPHEBM THEATRE

SCOTTSBLUFF NEB.
STENBEKG «.

b ...

Front elevation and floor plans of the new $15,000 building which William H. Ostenberg, Jr., is erecting in Scottsbluff, Neb. The
theatre will open, according to present plans, about Septemb er 1 and will have an Associated First National subfranchise.

$ 1 50,000 House for Scottsbluff

Ostenberg Theatres Co.
Builders Follow Plan
Los Angeles Mission

Scottsbluff, Nebraska, will have one of
the finest motion picture theatres in any
town of its size in the United States,
when the New Orpheum, which is to
cost $150,000, is completed September 1.
It is being constructed by a First Na-
tional sub-franchise holder, the Osten-
berg Theatres Company, of which W. H.
Ostenberg, Jr., is manager.

The house was designed after the plan
of the beautiful Mission Theatre in Los
Angeles, and excavation work was started
in March. The owners, who are consider-
ing changing the name of the Rialto, are
making arrangements for an impressive
opening, the feature of which they an-
nounce will be one of the First National
attractions, " Man - Woman - Marriage,"
"Sowing the Wind" or "The Oath.'

One of Chain

The new structure will be one of a
chain of theatres to be owned by this
company and its dimensions will be 50x
140 feet. The seating capacity will be
1,200, including the auditorium, the bank
seats, the loges and boxes. The loges
will seat sixty-five and the boxes sixty-
five. Underneath will be a beautiful
"Rustic Garden," with a fine dance floor,
tables for refreshments and space for en-
tertainers, orchestra, etc., when the Rus-

tic Garden is in use. In the theatre the
music will be furnished by a specially
constructed Robert Morton, 60-stop pipe
orsran, installed at a cost of $25,000. The
cost of the theatre, unequipped, will be
$135,000, while this will be increased to
$150,000 when the equipment is installed.

The front elevation of the brick struc-
ture will be of the finest pressed brick
enameled in Polychrome colors, the color
scheme of the front being dark tapestry
brick, the field an apple green, the orna-
ment a dark green pickout of red and
brown. The metal Marquise will have a
brilliant illumination from a bank of in-
candescent electric lights, at an angle to
flash into the lobby. The floor of the
lobby will be of alundum tile, non-slip in
character, and red in color. The walls
will be of green tile, with the same color
scheme. The lobby walls will include
sunk-in frames, with indirect lighting for
attractions of that day, while in the foyer
similar lobby frames will contain posters
of coming attractions.

Spacious Staircases Charm

On either side of the foyer spacious
staircases will lead to the bank seats,
and also others clown to the "Rustic Gar-
den," in the basement. From the same
place also one may pass through two
tunnels, to the main auditorium. Next
after the foyer is the lounging room, spa-
cious, and including mantle, palms,
wicker furniture. This is four steps down
from the foyer lobby.

The stage is a huge affair with a pro-
scenium arcli and ornate decorations and

constructed to easily handle the largest
scenery and to accommodate the largest
companies on the road. Over the stage is
the latest modern skylight ventilation,
which in case of any fire on the stage
carries the fumes and smoke straight up,
and not over the audience as in the days
gone by. The stage is also equipped
with gridiron and fly, gallery scenery
and can make from fifty to sixty sets of
scenery available.

To the left from the foyer is the mezza-
nine floor, where there will be four
spacious office rooms and also storage
room.

Modern Ventilating Plant

The theatre, with its beautiful dome
ceiling, will be furnished with the best
modern ventilation, heating and lighting
systems, all being the most modern and
complete obtainable. There will be three
motor fans in the roof, while a fresh air
duct opens over the pipe organ. The
suction fans in the roof can be reversed
to take in fresh air as well as release the
air from the interior. In this manner the
air in the theatre can be changed in two
minutes. The ventilation system includes
the stage and the "Rustic Garden" un-
derneath as well as the auditorium.

The color scheme of the auditorium is
beautiful in detail, with pilasters of old
ivory between light blue, also cloud
effects, etc.

In the projection booth there is a space
of 12x16 feet, accessible by a spiral stair-
case from below. This is an absolutely
fireproof booth, with outdoor as well as
fan ventilation. It will be equipped with
the latest type of projecting machines, as
well as spotlights and stcreopticon effects
and lavatory.

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit.

Efficiency that costs nothing. Inquire, HANSEN VACANT SEAT INDICATOR CO.

Installed without closing. 536 Central Building, Seattle, Washington

August 6, 1921

EXHIBITORS HERALD

Th eatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

Charles Hogen on which to erect a the-

atre.

Remodeling

New Projects

Freepcrt, N. Y. — Freeport Theatre Cor-
poration has been organized to erect a
motion picture playhouse here.

Ashville, N. C. — Ideal Amusement
Company will build a new theatre in
Biltmore avenue. The house will seat
1,250.

Neillsville, Wis.— William E. Tragsdorf
has purchased a site here on which to
build a theatre.

Midland, Mich. — W. A. Cassidy is con-
verting the old Foster building in West
Main street into a motion picture thea-
tre.

Mt. Clemens, Mich. — The Macomb
theatre is nearing completion. This
$300,000 theatre will seat 1,635.

Chippewa Falls, Wis. — Eau Claire
Theatre Company has announced its in-
tention of building a new theatre here.
*

Louisville, Miss. — J. T. Earhart will
erect a $25,000 theatre here. Kramer &
Lindsley are the architects.

Montgomery City, Mo. — A $16,000 the-
atre will be erected here by Barnes &
Jennings.

Huntington, W. Va. — Equitable Amuse-
ment Company will build a $500,000 thea-
tre and office building. The theatre will
seat 1,500.

Central City, Ky. — Selba Amusement
Company will build a $50,000 theatre.
*

Pascagoula, Miss. — A theatre seating
1,000 will be erected by Charles E. Fred-
eric to replace the Warfield which was
burned.

Paterson, N. J. — Fabian Amusement
Company has purchased the Simmons es-
tate property. A new theatre may be
erected on the site.

Lawville, N. Y. — Manager Wolf of
Norfolk has purchased a site from

PEARCE FILMS

608 Canal Street 146 Marietta Street

New Orleans^ La

Atlanta, Ca.

Largest Independent Film Exchange South

Manitowoc, Wis. — Mikadow Amuse-
ment Company has closed the Rialto and
Mikadow theatre for renovating and re-
modeling.

Arkansas, Kan. — W. T. Smiley is the
new manager at the Fifth avenue theatre.
He announces that the house will be re-
decorated.

Piedmont, Mo. — N. W. and S. A. Eads
have purchased the Princess theatre.
They plan to make several improvements
in the house.

South Bend, Ind.— The Oliver theatre
is being redecorated and otherwise im-
proved. New seats will be installed.

Ownership Changes

Barry, 111. — T. M. Bradburn has pur-
chased the Star theatre from G. M. Mc-
Clain. *

New York. — Greenberg Brothers have
purchased the motion picture theatre un-
der construction at 176 East 116th street.

WEST COAST THEATRES
UNDERGOING REMODELING

Since the appointment of Edward A.
Smith, formerly of San Francisco and
the string of West Coast Theatres, Inc.,
houses in Bakersfield, Cal., as managing
director of the Kinema theatre in Los
Angeles some three weeks ago, there
have been a number of changes both in
the manner of the actual running of the
house and of presentations. One of the
first steps taken by Mr. Smith following
a study of conditions was the immediate
reorganization of the staff and the urging
of a closer co-ordinative spirit. To that
end he has established a daily "visiting
hour;" fifteen minutes' instructive talk
before his entire organization each day.
Keeping everlastingly at it seems to be
Mr. Smith's motto, and the talks have
shown results. His corps of ushers is
now regarded as the most efficient in the
city, and a set of new uniforms have
been ordered for the thirty girls.

Presentations at the Kinema during
the past three weeks have been most en-
joyable, the nature of programs consist-
ing rather of individual features cleverly
presented than a number of fill-in sub-
jects. During the presentation of Con-
stance Talmadge's "Lessons in Love,"
Smith gave a rather pretentious program,
consisting besides the feature of Lyman
Howe's "Ride On A Runaway Train;"
Lyons and Moran comedy, "Roman
Ro-neos " and the Royal Purple Synco-
pated Orchestra, under Ted Henkel. The
bill was so arranged as to make each
item stand out as a feature.

CAMERA BARGAINS

Motion Picture Cameras at caib
saving price*. Special rrofessional
liscounta on UN1VERSALS.

Imroedlata d«1lv*rr on all models. DeBrla,
DaFrmnne, Path* and many others demon-
strated In oar showroom. Send for oar com-
plete catalog at once, fr*s*OD raqaast.

BASS CAMERA COMPANY

Dept. H. 1 09 N . Dearborn St.. Chicago. III.

At present he is arranging an atmos-
pheric prologue for Neilan's "Bob Hamp-
ton of Placer," which is to be especially
massive.

The Kinema theatre is also undergoing
a complete redecorating period. Gore
Bros., Ramish & Sol Lesser have ap-
proved plans for the remodelling of the
stage and the entire front of the house
is to be renovated. New carpets, draperies
and new floors both in the orchestra and
balcony have been ordered. The floors
have already been laid, working crews
taking possession of the theatre during
the night hours. Ed Smith has through
slides and the medium of the house pro-
gram gained the confidence of his pa-
trons by begging their indulgence during
the period of reconstruction and promis-
ing them more comfort, more conveni-
ences, and more production efficiency
when the job is completed. Business,
affected of course by the general sum-
mer slump, has, however, not been seri-
ously affected while the Kinema is
undergoing the marked changes.

PORTABLE PROJECTOR

AGENTS HOLD MEETING

Portable projector distributors from all
parts of the country gathered in Chicago
for the annual convention of the DeVry
Corporation representatives.

Optimism was the keynote of the con-
vention. It was the consensus of opinion
among the delegates that the surface of
the portable projector market has only
been scratched, and that the future holds
substantial rewards for those identified
with the portable industry.

The convention was held at the Hotel
La Salle, although the opening day lunch-
eon was spread at a north side summer
garden near the DeVry factory. A
Rothacker cameraman was present and a
film of the diners later played a prom-
inent part on the entertainment pro-
gram of the banquet which closed the
convention.

Herman A. DeVry, inventor of the first
portable projector and president of the
corporation, expressed his gratitude for
the splendid cooperation which the cor-
poration had received from distributers
in the past year. He told of big plans for
future expansion of the business. A. E.
Gundelach, sales manager, made im-
portant announcements regarding sales
policies for the ensuing twelve months.
R. J. Waymel, advertising manager, out-
lined the future advertising program.

Among the convention guests were
visual instruction leaders who made con-
structive suggestions on how motion pic-
tures could render increased service in
educational work. Advertising managers
related how they were using portables to
increase sales. A representative of the
government told the surgeon general's
plans to use portables in promoting pub-
lic health.

The Only Way

My process of conservation
of new films and effective
renovating assures the
exhibitor a film in perfect
condition to his patronage.
Increased earnings to
exhibitor and producer.

A. TEITEL
804 So. Wabash Ale., CHICAGO

VENTI LATE

TYPHOON FAN COMPANY ^ 345 WEST 39-ST.I NEW YORK CITY

jr CAMP ST., NEW ORLEANS. LA. 255 NO. I3TMST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO, ILL.

CHICAGO TRADE EVENTS

"Over the Hill" Will
Play Woods' Theatre

Fox Production Scheduled
To Open Chicago Run
On August 17

"Over the Hill," the William Fox pro-
duction which has been shown in New York
one year, will open at Wood's theatre,
August 17 for an indefinite run.

Simultaneously it was announced that
William Fox had leased the playhouse for
a period of thirty weeks. It was not stated
whether the entire period would be given to
"Over the Hill," and it is generally be-
lieved that a part of the time will be given
to "A Connecticut Yankee," "The Queen
of Sheba" and other big Fox productions.

"Over the Hill" is one of the twelve spe-
cial productions which Fox is offering to
theatres which will give it a long run at
"prices in keeping with its exhibition value."

C. S. Goetz Succeeds

Beadell as Manager

Charles S. Goetz, former special repre-
sentative for Associated Producers, Inc.,
has been made manager of the Chicago ex-
change of A. P., succeeding Ben Beadell,
who resigned effective July 30. Mr. Beadell
has not announced his plans, having left
for a fishing trip through Michigan.

Operator Dies at Post

Jacob Siff, operator at the Alpha theatre,
Chicago, died while at his post in the the-
atre from heart disease. The audience was
waiting impatiently for the second per-
formance to begin. Finally one of the
theatre attendants climbed into the booth.
Siff had died with the fade out of the first
picture.

Lee Herz Has Rights

On Two Comedy Series

Lee Herz of Interstate has purchased
the Illinois and Indiana rights on twen-
ty-six. Dizzy Dumbell comedies of two
reels each and thirty-eight single reel
subjects. The initial publication date on
the latter has been set for August 15.

The comedies will be of interest to
exhibitors in this territory owing to the
fact that they are produced in Chicago.

Pat (VMalley Tries His

Hand at News Reporting

hi Marshall N'eilan's "Go and Get It"
Pat O'Malley was cast as a newspaper
reporter. During his recent stay in
Louisiana, where scenes were being made
for Oliver Morosco's "Slippy McGec,"
the New Orleans Item decided to give
him a taste of real reporting. Although
he was not given an assignment to cover
he provided enough copy to fill almost
a column in the paper.

Max Slott Manages

Stratford Theatre

Max Slott, former house manager for
the Woodlawn theatre, has been ap-
pointed manager of the Stratford theatre
at Sixty-third and Halsted streets. Chi-
cago.

Mr. Slott has completed plans for put-
ting the Stratford on a paying basis by
extensive advertising for every picture,
and unusual presentation and exploitation.
He is one of the youngest theatre man-
agers in Chicago. Previous to his con-
nection with the Woodlawn he was at
Jackson Park for two and a half years.

"Aesop's Fables" Booked
For First Runs by Three
Loop Houses in Chicago

Tom McDermott, who is traveling
through the Central West in the interests
of "Topics of the Day" and "Aesop's
Film Fables," arrived in Chicago from
Minneapolis last week and during his
brief stay booked the "Fables" in at
three loop theatres for first run. Com-
mencing this week, the State-Lake, the
Majestic and the Roosevelt, three of Chi-
cago's largest downtown theatres, are
showing these "Modernized Fables" each
for a week's run.

Mr. McDermott is touring the country
arranging first run bookings for this
latest animated cartoon series, and so far
has met with unusual success. The new
fables, which are the work of Paul Terry,
who for a time was with Paramount, are
extremely funny and wherever shown
have caught on instantly.

Fitzpatrick-McElroy
Get Six New Houses

Chicago Concern Now Owns
Thirty-Six Theatres in
Four States

In the last three months Fitzpatrick &
McElroy of Chicago has purchased four
new theatres and has commenced con-
struction work on two others.

Addition of the four houses to the chain
gives the company control of thirty-six
theatres in Michigan, Wisconsin, Illinois
and Indiana. The new houses include
two at Goshen, Ind., the Jefferson and
Lincoln, 900 seat houses; the Lincoln-
Dixie at Chicago Heights, a 1,600 seat
theatre; and the Leida, an 800 seat house
in West Pullman.

The two theatres now under construc-
tion will be the most pretentious of all the
chain. They are located in Benton Har-
bor. Mich., and at Harvey 111., and will
probably be ready for opening early in
the spring. The Benton Harbor theatre
will take care of 1,800 patrons and the
theatre at Harvey will accommodate 1,-
200.

Besides its large theatre business this
firm also is sole representative of the
Ford Motion Picture Laboratories, han-
dling the world rights to the Ford Educa-
tional Library; and also distributor of
the Zenith Motion Picture Projector.

Arthur Schoenstadt Is

Motoring Through West

Arthur Schoenstadt of Schoenstadt
Theatrical Enterprises, and Karl New-
house, accompanied by a chauffeur, are
touring the West. The party will stop in
all of the larger cites between Chicago
and Billings, Mont. At the latter place
J. D. Silberman will join Schoenstadt and
Newhouse and the three will tour Yellow-
stone Park, thence to Colorado Springs,
the Grand Canon and other places of
interest before returning to Chicago.

Ben Turpin Popular in

His Home Town, Chicago

Ben Turpin, who has been elevated to
stardom by Mack Sennett, was feted
upon his return to Chicago for a brief
visit during the past week. Turpin is a
former Chicago resident and was paid
more than the usual honors accorded re-
turning native sons. Incidentally, the
newspapers devoted several columns of
publicity to him, including large-sized
photographs.

EDWARD H. SEIFERT
Recently appointed manager of the Rothacker
Film Mfg. Company'* commercial department
nt Chicago.

Whitmoyer Now Warren

Manager in Minneapolis

M. Whitmoyer, who was associated
with the Chicago exchange of Associated
Producers when that office was under
the management of Sidney Goldman, left
Saturday for Minneapolis to manage the
F. B. Warren branch there.

August 6, 1921

EXHIBITORS HERALD

i CHICAGO PERSONALITIES]

~— 5V Mac <

Hunter Bennett, general manager of
the National Exchanges, has been the guest
of Fred Aikin and Harry Weiss of the
Superior Screen exchange for the past sev-
eral days and will leave for points west
for an extended trip before returning to
New York.

* * *

Sid Goldman, manager of the local F.
B. Warren exchange, tells us he has just
closed with the Lubliner & Trinz and
Ascher circuits for his company's entire out-
put of releases. Thata a boy, Sid, more
of these same contracts is what we want
to hear.

* * *

There seems to be something big about
to happen around the local Associated
branch with Art Hoi.ah, manager, stepping
about with the big guns of the American
Legion. Maybe a barrage of "Behold the
Man" is about to storm the former bud-
dies for a long siege at one of the big Loop
theatres.

* * *

Just been informed by the gang of "Sun
worshippers" that line the eastside of film
row, that a new film club is now occupying
a suite at 808 South Wabash avenue and
applicants for membership will please page

Maury Salkin at the Blackstone pictures
exchange.

* * *

Bah jove, old deahs — you should have
been on the bridle path lawst eve. Behold
and who should come dashing along the
cinder trail but Louis Pfaelzer, flanked on
either side by two celebrities of local cinema
renown, Poisey Havel of Pathe and Tom
Maloy of the operators union. Let it be
known, these two youngsters will make ex-
quisite material for the U. S. Cavalry if
they keep steadily at this noble pastime for
another generation or so.

* * *

Leslie Bamberg, a recent comer in local
film circles and associated with the Inter-
state exchange, has just been placed in
charge of the service department giving
the exhibitors of Chicago and the road the
same service by personal contact that they
would receive through a call in person to
the exchange.

* * *

Didya see Tom Mitchell dashing down
Flournoy "boulevard" the other night as
Grand Marshal of the big Pageant parade?
Yep. Tom was leading the parade seated
in the saddle of his noble charger with the
queen of the carnival riding close by. From

where we stood we couldn't get the proper
angle on Tom's mount. It looked a lot like
a Bulgarian zebra.

* * *

A rather large void has been created
along the row. We refer to the continued
absence of Irv Mack, scribe de luxe, who
is now summering at his villa in South
Haven.

* * *

Manager Burhorn of the New Era
Films announces that his company is now
associated with the Jack MacCullough
studios in an arrangement to give this local
studio national distribution for their nu-
merous offerings.

* * *

Freddie Martin, known from Coast to
Coast, is now affiliated with the local F. B.
Warren exchange, and will cover the terri-
tory of Iowa, Indiana, Illinois and Wis-
consin, which should give this peppy young
buddie plenty to do. Up and at 'em
Freddie.

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

WILLEMSEN & CO.

Exportersof Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Address: \\ illemfilm .

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velasquin"
Avenida de Belgica 43, Havana, Cuba

FOR SALE— At a bargain, Wurlitzer Style O,
Motion Picture Orchestra, 1920 model. Good as
new. C. F. Allen, Waverly, 111.

WANTED — New and used prints in good con-
dition; also negatives. All types of films ex-
cept drama features. Ellis O. Tones, Forest
Hills. N. Y.

SPECIAL ANNOUNCEMENT

Jack MacCullough Studios The New Era Films, inc.

1825-31 Warren Avenue

21 East Seventh Street

CHICAGO, ILL.

Have associated themselves for the purpose of Producing and Distributing a selected class of motion pictures.
The first release under this new arrangement will be ten single reel fairy tales, including

JACK AND THE BEANSTALK
GOLDIELOCKS AND THE THREE BEARS
LITTLE RED RIDING HOOD
BILLY'S BABY
WASH DAY JINGLES

Plans for extensive Production and Distribution will be announced later.

"LA-INTERNACIONAL CINEMATOGRAFICA'

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba
Exclutiv Cuban Right* for All "Union Italian" Production*

P.O. Bo, 1314 Havana, Cuba C W. "P-UcuU.-

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

GUIDE to CURRENT PICTURES

AMERICAN FILM COMPANY

Distributed Through Pathe Exchanges

Their Mutual Child, six reels, with Margarita

Fisher and Nigel Barrie.
Sunset Jones, five reels, with Charles Clary.
Payment Guaranteed, five reels, with Margarita

Fisher and Cecil Van Anker.

ARROW FILM CORP.

Woman's Man, five reels, featuring Romaine Field-
ing.

Love's Protege, five reels, featuring Ora Carew.
Bitter Fruit, five reels, all star cast.
The Golden Trail, five reels.

Bachelor Apartments, five reels, with Georgia Hop-
kins.

Tex, feature series, five reels.

A Man from Nowhere, five reels, with Jack Hoxie.
The Way Women Love, five reels, with Rubye De
Remer.

Luxury, six reels, with Rubye De Remer.
The Deceiver, five reels, with Carol Holloway.
The Tame Cat, five reels, with all star cast.
The Mao Who Trifled, five reels, with all star cast.
Before the White Man Came, five reels, all Indian
cast.

ASSOCIATED EXHIBITORS

Distributed through Pathe Exchanges

The Riddle Woman, six reels, with Geraldine Far-
rar.

The Devil, six reels, with George Arliss.

What Women Will Do, six reels, with Anna Q.

Nilsson.

The Rider of the King Log (Special Prod.).
The Road to London, with Bryant Washburn.

ASSOCIATED PRODUCERS, INC.

THOMAS H. INCE PRODUCTIONS

Homespun Folks, six reels, with Lloyd Hughes.
Lying Lips, six reels, with House Peters and

Florence Vidor.
Mother o' Mine, six reels.

J. PARKER READ, JR., PRODUCTIONS

The Leopard Woman, seven reels, with Louise
Glaum.

A Thousand to One, six reels, with Hobart Bos-
worth.

Love, six reels, with Louise Glaum.

I Am Guilty, six reels, with Louise Glaum.

ALLAN DWAN PRODUCTIONS

The Forbidden Thing, six reels, with James Kirk-
wood and Helen Jerome Eddy.

A Perfect Crime, five reels, with Monte Blue and
Tacaueline Logan.

The Broken Doll, five reels, with Monte Blue.

MAURICE TOURNEUR PRODUCTIONS

The Last of the Mohicans, six reels, with Barbara

Bedford.
The Foolish Matrons, six reels.

HACK BENNETT PRODUCTIONS

A Small Town Idol, six reels, with Ben Turpin.
Home Talent, five reels.
She Sighed by the Seaside, two reels.
Made in the Kitchen, two reels.

J. L. FROTH INCH AM

The Ten Dollar Raise, five reels.

C. B. C. FILM SALES

The Victim, six reels.
Dangerous Love, five reels.

The Nightingale of Paris, five reels, with Zany
Miens.

CREATION FILMS, INC.

For the Freedom of Ireland, 6ve reels.

EQUITY PICTURES

Keep to the Right, six reels, with Edith Taliaferro.
Whispering Devils, seven reels, with Conway
Tearle.

lfidchannel, six reel*, with Clara Kimball Young
Hanb. five reels, with Clara Kimball Young.
Straight From Paris, five reels, with Clara Kim-
ball Young.

FAMOUS PLAYERS-LASKY

Mar. 20 — O'Malley of Mounted, six reels, with
Wm. S. Hart.

Mar. 20 — Beau Revel, six reels, Ince-Vance pro-
duction.

Mar. 27 — The Gilded Lily, six reels, with Mae
Murray.

Mar. 27 — The Idol of North, six reels, with
Dorothy Dalton.

April 3 — The Faith Healer, six reels, a George
Melford production.

April S — The Dollar a Year Man, five reels, with
Roscoe Arbuckle.

April 10 — Buried Treasure, seven reels, with Ma-
rion Davies.

April 10 — The Witching Hour, seven reels, Wil-
liam D. Taylor production.
April 17 — Love Special, five reels, with Wallace

Reid.

April 17— The Great Day, four reels. Hugh Ford
Prod.)

April 24 — What Every Woman Knows, seven

reels. (Wm. De Mille Prod.)
April 24 — The Home Stretch, five reels, Wallace

MacLean.

May 1 — The City of Silent Men, six reels, with

Thomas Meighan.
May 8 — Proxies, six reels. (Cosmopolitan Prod.)
May 8 — Deception, eight reels. (Special Prod.)
May 15 — Oh, Jo, five reels, with Dorothy Gish.
May 16 — King, Queen, Joker, five reels, with Sid
Chaplin.

May 22 — Too Wise Wives, five reels. (Lois Weber
Prod.)

May 22 — Sacred and Profane Love, five reels,
with Elsie Ferguson.

May 29 — Sentimental Tommy, seven reels. John S.
Robertson Prod.)

June 5 — The Traveling Salesman, five reels, with
Roscoe Arbuckle.

June 5 — The Wild Goose, seven reels. (Cosmo-
politan Prod.)

June 12 — White and Unmarried, five reels, with
Thomas Meighan.

June 12 — Appearances, six reels. (Donald Crisp
Prod.)

June 19 — One a Minute, five reels, Douglas Mac-
Lean.

June 19 — The Bronze Bell, six reels. (Thomas
Ince-Vance Prod.)

June 26 — Sham, five reels, with Ethel Clayton.

June 26 — A Wise Fool, seven reels. (George Mel-
ford Prod.)

July 3 — The Woman God Changed, seven reels.

(Cosmopolitan Prod.)
July 10 — Too Much Speed, five reels, with Wallace

Reid.

July 10— The Mystery Road. (British Prod.)
July 17 — Life, five reels. (Brady Prod.)
July 24. — Behind Masks, five reels, with Dorothy
Dalton.

July 31 — The Lost Romance, seven reels (Wm. de
Mille Prod.)

FIDELITY PICTURES CO.

The Married Virgin, six reels.
Frivolous Wives, six reels.

FILM MARKET, INC.

The House Without Children, seven reels, with

Richard Travers.
The Supreme Passion, six reels.
The Nefer-do-Well. six reels.

FIRST NATIONAL

The Old Swimmin' Hole, six reels, witi Charles

Ray.

Passion, eight reels with Pola Negri.
Scrambled Wives, six reels, with Marguerite Clark.
The Kid, five reels, with Charles Chaplin.
Trust Your Wife, five reels, with Katherine Mac-
Donald.

Man-Woman-Marriage, six reels, Holubar-Phillips.
Scrap Iron, five reels, with Charles Ray.
The Passion Flower, six reels, with Norms Tsl-
madge.

The Oath, eight reels, R. A. Walsh production.
Jim the Penman, five reels, with Lionel Barrymore.
The Girl in the Taxi, five reels, with Mr. and

Mrs. Carter DeHaven.
Sowing the Wind, five reels, with Anita Stewart.
Lessons in Love, five reels, with Constance Tal-

raadge.

Bob Hampton of Placer, six reels (Marshall

Neilan).

Cypsy Rlood. six reels with Pola Negri.
Playthings of Destiny, six reels, with Anita
Stewart.

Courage. (Sidney Franklin Prod.)

The Sky Pilot, six reels. (Catherine Curtis Prod.)
Scrap Iron, six reels, with Charles Ray.
Wedding Bells, six reels, with Constance Tal-
madge.

Peck's Bad Boy, seven reels, with Jackie Coogaa.
Golden Snare. (James Oliver Curwood Prod.)
Stranger than Fiction, with Katherine MacDonald.

FEDERATED FILM EXCHANGES

The Midlanders, five reels, with Bessie Love.
Penny of Top Hill Trail, five reels, with Bessie

Love.

Hearts and Masks, five reels, with all-star cast.
Good Bad Wife, five reels, with all-star cast.
The Servant in the House, five reels, with all-
star cast.

Dangerous Toys, seven reels, with all-star cast.

FORWARD FILM DIST.

Youth's Desire, five reels.

FOX FILM CORPORATION

FOX SPECIALS
If I Were King, seven reels, with William Far-
num.

While New York Sleeps, seven reels, with All

Star Cast.

Blind Wives, seven reels, with All Star Cast.
Skirts, five reels, with Special Cast.

WILLIAM FARNUM SERIES

Drag Harlan, six reels.

The Scuttlers, six reels.

His Greatest Sacrifice, six reels.

PEARL WHITE SERIES

The Tiger's Cub, six reels.
The Thief, six reels.
The Mountain Woman, six reels.
Know Your Man, six reels.
Beyond Price, five reels.

TOM MIX SERIES

The Texan, six reels.
Prairie Trails, six reels.
The Road Demon, six reels.
Hands Off, six reels.
The Hornet's Nest, five reels.

WILLIAM RUSSELL SERIES

The Man Who Dared, five reels.
The Challenge of the Law, five reels.
The Iron Rider, five reels.
Cheater Reformed, five reels.
Bare Knuckles, five reels.
Colorado Pluck, five reels.

SHIRLEY MASON SERIES

Girl of My Heart, five reels.
Merely Mary Ann, five reels.
Wing Toy, five reels.
The Lamplighter, five reels.
The Mother Heart, five reels.

GEORGE WALSH SERIES

From Now On. five reels.
The Plunger, five reels.
Number 17, five reels.
Dynamite Allen, five reels.

20TH CENTURY BRAND

The Land of Jazz, with Eileen Percy.
Partners of Fate, with Louise Lovely.
The Big Punch, with Buck Jones.
The One Man Trail, five reels, with Buck Joaes.
Beware of the Bride, five reels, witE Eileen Percy.
While the Devil Laughs, five reels, with Louise
Lovely.

The Little Gray Mouse, five reels, with Louise

Lovely.

Oliver Twist, Jr., five reels, with Harold Goodwin.

GOLDWYN PICTURES CORP.

GOLDWYN STAR PRODUCTIONS

What Happened to K ..... with Mabel Nonnand.

The Song of the Soul, with Vivian Martin, a Mess-
more Kendall production.

Godless Men, seven reels.

The Great Lover, six reels.

Just Out of College, five reels.

Roads of Destiny, five reels, with Pauline Fred-
erick.

The Highest Bidder, five reels.
Prisoners of I^ove.

The Concert, five reels, All Star Cast. .

Guile of Women, five reels, with Will Rogers.

Bunty Pulls the Strings, seven reels.

Hold Your Uorses, five reels.

The Voice in the Dark, five reels.

Motion f icture Llay Is Made otorm Center

1 1

-J !}!,!;

AI\ed Ink Eraser"

Oliver A.I\crv0e

POSTAL TELEGRAPH - COMMERCIAL CABLES

"ICtiVtD AT

pujyiin mm'

Ik ratal Mm* but Cm* k*

ict p-iattfl m (*t tea # im Km.

RT50CH RI 360A 68 EL
IIS MIS3BAP0I.IS Ml JULY 24 1921
AL LICBTMAE

ASSOCIATED PRODOCSRS 729 SEVEKTH A7 ITCIIT
SERBS A EOT S POT FOR TOO STOP OPESIO YESTERDAY OJ A EOT DAT WITH OIE
OF TBI BOTTSST BOX OFFICE ATTRACTICHS TEAT EVER GRACED TE3 3LUE MOUSE
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HOSDRED FERCEST SATISFIED *BAT MORE DO YOU HAKT ITS TEE GREAT EST RED
IBX ERASER TO DATE

OUTER A RO»E

MOTHER O MIME

v M A Jt T I N J . Q U I G L E Y , PUBLISHER

Ji All I Nr» 7 Entcrrd as second-class matter. August jo, 1917. at the Past Office at Chicago. 111., under the Act of March 3, l>79-
110' 1 Published wekly at

417 South Dearborn St., Chicago. Subscription, $3.00 a year.

Aug. 13, 1921

UNIVERSAL

JEWEL

August 13, 1921

EXHIBITORS HERALD

"ft

HOOT GIBSON

Action"

Special
attractions

FRANK MAYO

'<£ Shark Master"

DIRECTED BY FRED GRANVIU-E

MARIE PREVOST

Moonlight Follies

DIRECTED BY KfNG BAGGOT

DIRECTED BY JACK FORD

GLADYS WALTON

The" Rowdy"

DIRECTED BY DAVID KIRKLAND

WNIV

Sept 11

The Old
Nest

Oct 2

Dangerous
Curve Ahead

i m iun&vl

l?IOnONDjgv&E.

Two oPthe most important
dates ofthe new season J

The Old Nest will be played
starting September IK1 Dan^eious
Curve Ahead October 2"d
Twenty- seven million reader's
ofthirty national magazines.
That's part oAhe Goldvvyn Policy
for 1921-1922

This greatest campaign that has
ever been used to exploit motion
pictures will make September
11th and October 2nd two of
the most important dates
in the new season. Watch

GOLDWYN

COLDWYH WE

Every Season is a Good
Season — for Good Pictures!

ND here are'the'pictures which will make the season 1921-22 the greatest season you ever had in you
life. You don't have to worry about business when you show these. Look them over!

September

"The' Bride's Play," with MARION DAVIES. Cosmopolitan production. By Donn Byrne.
Directed by George Terwilliger. Scenario by Mildred Considine. A romance of modern Irish life,
lavishly staged.

Wallace Reid m "THE HELL DIGGERS." another B yron Morgan story full of he-man thrills and
rugged combat. Directed by Frank Urson. Cast includes Lois Wilson.

Gloria Swans Oft in Elinor Glyn's "THE GREAT MOMENT," destined to be one of the greatest
productions of this generation. Directed by Sam Wood. Scenario by Monte M. Kattcrjohn.

Betty CompSOH in 'AT THE END OF THE WORLD," adapted by Adelaide Heilbron from the play
by Ernst Klein. Scenario by Edfrid A. Bingham. Directed by Penrhyn Stanlaws. Her first Paramount.

"Dangerous Lies," a Paul Powell Production with DAVID POWELL. By E. Phillips Oppenheim.
Scenario by Mary O'Connor. A big society drama produced by a great American director.

" The Golem, " the stupendous sensation which has broken all records at the Criterion Theatre, New
York, in the hottest summer on record.

Cecil B. De Milk's production "THE AFFAIRS OF ANATOL," by Jeanie Macpherson, suggested
by Arthur^Schnitzler's play and the paraphrase thereof by Granville Barker. With Wallace Reid, Gloria
Swanson, Elliott Dexter, Bebe Daniels, Monte Blue, Wanda Hawley, Theodore Roberts, Agnes Ayres,
Theodore Kosloff, Polly Moran, Raymond Hatton and Julia Faye.

October

Elsie Ferguson in "FOOTLIGHTS," a John S. Rober tson production , by Rita Weiman. Without any
question the greatest, most entrancing picture Miss Ferguson has ever had. Photoplay by Josephine
Lovett.

Th Omas Meighan in "CAPPY RICKS," from Peter B. Kyne's lovable Saturday Evening Post stories,
rich in human interest and heart appeal. Photoplay by Albert Shelby LeVino, from the novel by Mr.
Kyne and the play by Edward E. Rose. Directed by Tom Forman.

George Mel ford's production "THE GREAT IMPERSONATION," with James Kirkwood. By
E. Phillips Oppenheim. Photoplay by Monte M. Katterjohn.

Roscoe {Fatty) Ar buckle in "GASOLINE GUS," from the Saturday Evening Post stories by
George Pattulo. Directed by James Cruze. Scenario by Walter Woods.

George Fltzmaurice's production "EXPERIENCE," with Richard Barthelmess. By George Y.
Hobart. Photoplay by Waldemar Young. The play that broke records everywhere.

"Enchantment," with MARION DAVIES. Cosmopolitan Production. By Frank R. Adams,
directed by Robert G. Vignola. Scenario by Luther Reed, Cast includes Forrest Stanley.

William De Mille's production "AFTER THE SHOW," by Rita Weiman. With Jack Holt, Lila
Lee and Charles Ogle. Photoplay by Hazel McDonald and Vianna Knowlton.

Ethel Clayton in William D. Taylor's production "BEYOND," by Henry Arthur Jones. Scenario by
Julia Crawford Ivers. A new story by the prominent English dramatist.

(paramount ^pictures

Show free picture
to keep the pic-
tures free!
Motion Picture
Day
August 25th

3 famous Pi_vtE us l\»m corporvtiov ■

GRAND AND ORACLE THEATRES

BERT A » BERTA OWNm

ORACLE THEATRE

H*THM MS
•CATtNO »ICTU«t» «TBA)OMT

ROCK SPRINGS. WYO Ro^embBT 7th. 1920.

The Aaerloan Photo Player Co.,
Denver, Colo.

First I went to thank you for celling the Fotoplayer
to me, ae we have done away with a great deal of musicians' grief,
and the muslo Is better than when we used a S pleoe orchestra.

I ean safely recommend the Fotoplayer to a brother ex-
hibitor who Is running a straight picture house as being better
than the orchestra that the saall town manager can afford to keep
In his theatre, and you can have music to suit the action of the
screen, which Is Impossible to get with an orchestra end a dally
ehange of pictures*

Tours tery truly.

Bert* * Ba

Investigate Our Special Summer Payment Plan Instruments
Ready for Immediate Delivery

%> American Photo Player Co.

NEW YORK CITY

rtECCA BU>G.~ibOO B'WAY.

CH ICAGO , ILL

<3 fy/Rf/rSO/V &tw.

SAN FRANCISCO CAL
/09 GoioeN aATc Aye.

USE

FOX WE E K

As a solid foundation on
which to build sure and
permanent profits for the
coming year. Book Fox
pictures solid for the

week of

September lltKto 17th

Seven days of perfect en-
tertainment will start your
patrons on the habit of reg-
ular attendance during the
year. Dont put off pros'-
perity! Booh now for
Fox Week and a Season
of Solid Success. — ~ ~

EXHIBITORS HERALD

August 13, 1921

To Be or Not To Be

The Motion Picture Theatre Owners of Amerk
(M. P. T. O. A.) adopted a resolution to mati
September

INDEPENDENCE MONTI

Are you going to make good or do you inter;
to make September a big month for the W'<i
Street companies, and for those organization
that now-a-days pose as independents? !

Are you going to make the resolution mean what it say

Do you intend to make September a genuine INDEPENI
ENT MONTH, or are you going to permit it to be menj
a meaningless resolution

Celebrated Players Film Corporation

■

THE BIGCEST INDEPENDENT
EXCHANGE IN AMERICA

LEADERS IN
FILMDOM'S PROGRE

MEMBER

August

13, 1921

EXHIBITORS HERALD

A Diversified Line of

;enuine independent productions

TWO-REEL COMEDIES

Chester Snooky)

Monte Banks Federated Warner

Hall Room

Hank Mann

Christie

Film Specials

Muriel Ostriche

Clare Briggs

ONE-REEL COMEDIES

Chester

Federated Warner
Gumps Cartoon
Folly

Hank Mann

Gaiety

Celebrated

Christie

Jungle

Film Specials
Clare Briggs

NOVELTY AND SCENICS
Prizma

Sport Pictorial

Federated Screen Snapshots

Ford Weekly

Ford Educational Library

Celebrated Screen News

Urban Movie Chats

Chester Outings

Globe Trots

Gaumont Pictorial Life

Illiterate Digest

Topical Tips

Depths of the Sea

Salisbury Wild Animals

Baumer Industrial M.P.T.O.A.)

Tony Sarg's Almanac

Chester Screenics

Rothacker Scenics

TWO-REEL WESTERN DRAMAS

Irving Cummings
Northwest Mounted Police Stories
Northwood Dramas
Star Ranch Westerns
Braidwood Westerns

SERIALS

Miracles of the Jungle
V anishing Trails
Million Dollar Reward
Houdini
Lost City

In the Clutches of the Hindu
Fatal Fortune
Tiger Band
Carter Case

FEATURES

The Black Panther's Cub

Dangerous Toyj

The Right Way

Bonnie May

The Midlanders

Penny of Top Hill Trail

East Lynne

Servant in the House

That Something

The Good-Bad Wife

Fall of a Saint

Hearts and Masks

Jungle Princess

Out of the Darkness

Child for Sale

Diane of Star Hollow

Soul of Men

Nobody's Girl

A Series of Six Exceptionally High-Class
Western Features

(Watch for Announcement)

Celebrated Players Film Corporation

II HGGEST INDEPENDENT
EJHANGE IN AMERICA

Eight Hundred and Ten South Wabash Ave.

CHICAGO

MEMBER

LEADERS JIN _

FILM DOM 'S^PROGRESS

"EXHIBITORS HERALD

August 13, 1921

If You Are a State Right Producer,
Exchange Man or Exhibitor, Read This

THEY SAID:

THAT state right market was DEAD,

BECAUSE state right exchanges were NOT BUYING.

THAT state right productions COULD NOT BE SOLD
NOW,

BECAUSE the exchanges were NOT LIFTING half the
present pictures contracted for.

WE ARE PROVING: That independent or state
right productions CAN BE SOLD, PROVIDED they
are MERITORIOUS BOX-OFFICE ATTRACTIONS
and not clap-trap, produced over night at a dollar a foot.

THAT the independent or state right exchanges WILL
LIFT SHIPMENTS, if the merchandise delivered is as
it is represented when sold.

THAT theatres WILL PLAY independent attractions,
PROVIDED they are PRODUCED PROPERLY and
possess SUFFICIENT ENTERTAINMENT VALUE,
backed with PROPER EXPLOITATION.

THAT the state right market is in a SANE,
HEALTHY CONDITION and the only independent
market of substance.

BECAUSE we are RAPIDLY disposing of the first
series of twelve

Texas Guinan Two-Reel Western and Northwestern Productions

to be released one every other week commencing Sept. 25.

If merit counts then these attractions will prove MORE
POPULAR THAN ANY TWO-REEL PRODUCTION
OF LIKE SUBJECT EVER PRODUCED.

They will be MADE RIGHT, with a SUPER-
FEATURE CAST, SUPER-FEATURE DIRECTION,
PHOTOGRAPHY AND EXPLOITATION.

These productions are being sold on the state right basis
to EXCHANGES BUILT TO REMAIN IN BUSINESS.

Texas Guinan Productions

Jesse J. Goldburg, General Manager
Suite 712, 1819 Broadway New York

Beginning with —

"SHADOWS OF THE SEA"

By Frank Daxey
Directed by Alan Croaland

CONWAY

TEARLE

Six Superb Productions

SOLD AS A SERIES

The Strongest Personality Amongst the Players of
His Day. Faultless Portrayer of the Kind of Screen
Roles that Appeal to the Most Critical Theatregoers.

OWEN
MOORE

Four Great Comedies

SOLD INDIVIDUALLY

Irrevocably Established in the Motion Picture Hall
of Fame as the Originator of the' Most Legitimate
Type of Screen Comedy Ever Devised.

I mwvmkL* policy wiU

0ur "SPECIAL Pu _

De one °*c°^als during tne
Just ^^tTxnioitors every-
year. But «^xtheir last
We ^ ^^nd every one.
dollar on eacu

Michael J. Phillips
Directed by Burton George

WILLIAM
EWERSHAM

John Galsworthy's

"JUSTICE

A RALPH 1NCE PRODUCTION

11 the Power of the

PECTACULARLY
UCCESSFUL

)AVID BELASCO

TAGE PRODUCTION of

UGENE WALTER'S

'onderful Play which Mr.
elasco will present again
1 New York this fall with
ranees Starr in her orig-
lal role.

ney, Effort, Skill and Expe-
nce, used in lavish measure,
11 combine to make this produc-
n surpass any other of the year.

ffi?

he Special of Specials

El ! .

liant Revivals

CONSTANCE
TALMADGE

in SIX OF HER BEST
SOLD AS A SERIES

Beginning with— "SCANDAL"
By Cosmo Hamilton

Directed by Charles Giblyn
Presented by LEWIS J. SELZNICK

lUfi

"TheWorlds Greatest NewsReel
Leading {Wires everywhere
find their patrons like it lest

ME«Y-SIWLjTIII]I(SDAY

Lewis J. Selznick,Publisher

LET'S MAKE MONEY

I want to keep on making money. And I can't
unless you do.

So I'm turning out forty money-making pictures
for the coming year. If we don't all clean
up on this lay-out we'd better get out of
business. 9

You can buy these forty, or any part of them,
at my Select exchanges— which means that
you'll get real service and a square deal.

You can take my word that it's been many a long
day since Old Man Opportunity has knocked
at your door with such a rich bundle as this.

SELECT(j^))PICTURES

fTPAP

August 13. 1921

EXHIBITORS HERALD

EXHIBITORS!

Plan to Book-a-Week of R-C Pictures
During Independence Month

SEPTEMBER is R-C Pictures Month—
"Independence Month," the greatest
month in the year — when enterprising
independent exhibitors throughout the country
will show independent pictures in accordance
with the spirit of the resolution adopted by
the motion Picture owners at the Minneapolis
convention.

Exhibitors look naturally to R-C Pictures,
the largest independent producers and dis-
tributors in the moving picture industry for
their September features and programme
pictures.

R-C Pictures Corporation produces a minimum
of 26 pictures each year, supplying exhibitors with
a diversified program of superior independent mo-
tion pictures — clean, approved pictures.

September is a harvest month for the independ-
ent exhibitor. Let us help you reap a harvest
of clinking coin at your box-office.

The way to do it is to book these independent produc-
tions of proven box-office dividend-producing power.

Play R-C Pictures one week during September.

Get in touch TODAY with the Robertson-Cole Distrib-
uting Corporation Exchange nearest you and ask for

Special Free Advertising Accessories

Phone

Write

ire

LIST OF PRODUCTIONS

DUSTIN FARNUM
in

"Biff Happiness'*
Lew Cody

"OCCASIONALLY YOURS"
WILLIAM CHRISTY CABANNE'S
powerful human document
"THE STEALERS"

Al Christie's
6 reel comedy drama
"SO LONG LETTY"

PAULINE FREDERICK
in

"A Slave of Vanity"
"813"

An Arsene Lupin story

OTIS SKINNER
in

"Kismet"

MAE MARSH
in

"The Little 'Fraid Lady"
Edith Storey

"THE GOLDEN HOPE"
Sessue Hayakawa

"THE FIRST BORN"
"SEVEN YEARS' BAD LUCK"
with
Max Linder
GEORGE BEBAN
in

"One Man in a Million"
PAULINE FREDERICK
in

"The Mistress of Shenstone"
Christie Film Co. presents
"SEE MY LAWYER"
with T. Roy Barnes
William Christy Cabanne's
leaf from a woman's soul
"WHAT'S A WIFE WORTH'"
"GOOD WOMEN"
directed by Gasnier
MAE MARSH
in

"Nobody's Kid"
J. N. Naulty and Gardner Hunting
present

"IF WOMEN ONLY KNEW"
"BEACH OF DREAMS"
a drama of casts and castaways
by H. DeVere Stacpoole
Sessue Hayakawa
in

"BLACK ROSES"
J. P. McGowan
in

"COLD STEEL"
PAULINE FREDERICK
in

"Salvage"
Hawortn presents
"THE GREATER PROFIT"
with Edith Storey

R-C PICTURES CORPORATION

(ROBERTSON-COLE)

EXHIBITORS HERALD

August 13, 1921

Did YOU Get a Copy of the Franchise Catalogue Number?

It's out now! If you haven't a copy, get one quick. It con-
tains complete data on First National's forthcoming releases
together with full details on all current and past releases. It's
something to file and to use daily.

CURRENT RELEASES

JEWEL CARMEN

"Nobody"
A Roland West Production

Thrilling, baffling, different! A mystery drama that will
keep them all guessing. Written, produced and directed by
Roland West; Scenario by Charles H. Smith and Mr. West;
Photographed by Harry Fishbeck.

"COURAGE"

A Sydney A. Franklin Production

A drama of unusual strength which shows what a woman
can do for love; Presented by Albert A. Kaufman and
adapted from Andrew Soutar's book of the same title.

"GYPSY BLOOD" .

With the incomparable star

Pola Negri

A stirring love tale of old Spain based on the original
French version of Prosper Merimee's "Carmen" — A mighty
marvel of the screen with multitudes of players.

MARSHAL NEILAN

presents

Randall Parrish's

"BOB HAMPTON OF PLACER"

Scenario by Marion Fairfax

Tremendous scenes; stupendous photographic effects;
hordes of Blackfeet, Sioux and Crow Indians and a regi-
ment of U. S. Cavalry, in addition to a big star cast; Pho-
tographed by Jacques Bizeul and David Kesson; Art Direc-
for Ben Carre.

KATHERINE MacDONALD
"Trust Your Wife"

The story of a wise wife in a city of folly; Presented
by the (Catherine MacDonald Pictures Corporation, B. P.
Schulberg, president; a screen story by J. A. Barry and
Gerald C. Duffy; Based on the stage play, "Conscience,"
by H. S. Sheldon; Directed by J. A. Barry.

"SALVATION NELL"

A realistic drama of the New York slums, filled with
tender pathos, love and romance; Taken from the drama by
Edward Sheldon; Personally supervised and presented by
Whitman Bennett; Directed by Kenneth Webb; Photo-
graphed by Ernest Haller; Art Director, Roy Webb.

"THE SKY PILOT"

Directed by King Vidor

From Ralph Connor's novel of the great Northwest,
where men are big and life looms large in the open spaces;
Presented by Catherine Curtis and produced by the Cath-
erine Curtis Corporation.

ANITA STEWART

the inimitable star in

"Playthings of Destiny"

A fascinating love romance and the strange pranks Fate
played on one girl; Presented by LOUIS B. MAYER and
made by the Anita Stewart Productions, Inc.; Story by Jane
Murfin and Larry Trimble; Directed by Edwin Carewe;
Scenario by Anthony Paul Kelly.

JACKIE COOGAN

"The Kid," in

"PECK'S BAD BOY"

(1921 Model)
Sub-titles by Irvin S. Cobb

A picture that is proving a veritable cleanup. It is the
one best bet for putting a Jinx on any hot weather slump.
Full of joy and breezy laughter — a Gloom Chaser. Pre-
sented by Irving Lesser; By arrangement with Warner
Bros. Written and directed by Sam Wood.

NORMA TALMADGE

"The Passion Flower"

The powerful emotional actress in one of her most stirring
roles; Adapted for the screen by Mary Murillo and Herbert
Brenon from the famous play of old Spain by Jacinto Bena-
vente; Presented by Joseph M. Schenck and produced under
the personal direction of HERBERT BRENON; Photo-
graphed by Roy Hunt; Tech. Director Willard M. Reineck.

CONSTANCE TALMADGE

"Lessons in Love"

A sparkling comedy-drama adapted from Douglas

Murray's play, "The Man from Toronto"; A Chet Withey

production; Photographed by Oliver T. Marsh; Tech.
Director, Willard M. Reineck.

MR. and MRS. CARTER De HAVEN

"The Girl in the Taxi"

A riotous comedy hit taken from the famous stage suc-
cess by Stanislaus Strange; Presented by Carter de Haven
and Directed by Lloyd Ingraham.

FIRST NATIONAL ATTRACTIONS

MARTIN J. QUIGLEY

Publisher & Editor

* ISSUE OF *

August 13. 1921

The Case of Mr. Hi

ines

By MARTIN J. QUIGLEY

/^OXSIDER the experience of Mr. Sherman

Hines: Mr. Hines is the proprietor of the
Princess theatre at Portland, Ind. On a recent
occasion this exhibitor was summarily placed
under arrest in his place of business, dragged
through the main thoroughfare of the town and
lodged in jail.

The jail building is an old, dilapidated, un-
sanitary structure, yet the citizen-exhibitor was
lodged therein and, due to the absence from
the town of the official authorized to approve
bonds, he was held several hours without bail.

Eventually news of the exhibitor's arrest
and subsequent detainment in jail spread
through the town and a large number of citizens
assembled and approached the jail en masse
where they overpowered the attendants, broke
open the cell door and released the prisoner.

At the moment of his arrest Air. Hines was
in ill health. His arrest and the attending cir-
cumstances left him in such a condition that he
was compelled to remain under the care of a
physician for several days.

The experience of Mr. Hines carries with
it a valuable lesson for every exhibitor in Amer-
ica.

TT is an experience that might happen to any
one of many thousands of exhibitors, for
the crime with which Mr. Hines was charged —
if it can be called a crime — was the exhibition of
motion pictures on Sunday. The law which
was called into operation to effect his arrest is
an antiquated statute which prohibits all work
on Sunday. It is not alone in the Indiana com-
. munity that such a law exists ; it will be found
buried among forgotten laws in practically all
of the states.

It is to be noted that the zealous officials
charged with the duty of law enforcement were
very partial in the case of Mr. Hines : Stores
and shops of various kinds, and newsstands and
other commercial operations were permitted to

go on but the motion picture theatre alone was
elected to feel the wrath of the law.

The case of Mr. Hines is particularly note-
worthy in many respects. It illustrates the
jeopardy in which an exhibitor is constantly
placed when he is without the support of or-
ganized opposition to the Blue Law fanatics.
In a very graphic manner it demonstrates that
this brand of intolerance practiced by official-
dom is utterly without the support of public
opinion, because even in the provincial commu-
nity of Portland, Ind., the populace rose up and
compelled the release of the exhibitor.

♦ ♦ 3fc

^HE case of Mr. Hines illustrates further the
real necessity of carrying on a campaign of
preparedness against the proponents of Blue
Laws and other types of persons who seek to
promote unwarranted interference with the
rights of exhibitors. It shows that no opportu-
nity, however slight, to annoy and embarrass
the theatreman will be overlooked. It proves
that an intelligently informed public opinion is
the one safeguard that is most necessary for
the successful continuance of the exhibitor's
business.

The action of the public in the Portland in-
cident is interesting. The public not only took
the reins of justice into their own hands in free-
ing the exhibitor but they also made it very
plain that the disinterment of the antiquated law
was not done as a result of popular demand, but
was merely the work of that small minority —
who are to be found in every community — who
seek to force their own will and wishes upon
the rest of the community.

The contest in Portland is not settled yet,
but it will be settled and the basis of settlement
will afford no satisfaction to the faction of
intolerance. With the public intelligently in-
formed, and it will be, the Blue Sunday law will
be put back to rest and the exhibitor will again
be secured in his rights of citizenship.

EXHIBITORS HERALD

August 13, 1921

.A4ARTIN J. QUI G LEY
PUBLISHER/ &> EDITOR

Published every Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 417 Sooth
Dearborn street, Chicago, Illinois, (Tele-
phone: Harrison 9248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 0372 Bollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year: Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII August 13, 1921

No. 7

A particularly appropriate state-
ment was made last week by S. R.
Kent, Famous Players distribution
chief. Mr. Kent sees in the present
situation an inevitable tendency to-
ward the elimination of what he de-
scribes as the "yellow streakers" and

the "quitters" of the business.

* * *

The Kent statement is particularly
appropriate because it focuses atten-
tion upon the certain failure to sur-
vive of that type of person who seizes
upon the first indication of a slower
pace in business to shout panic in the
desperate hope that his individual fail-
ure will be attributed not to his own
unfitness but to the general conditions.

* * *

This type of person is the commer-

cial counterpart to the one who shouts

"Fire" in a crowded theatre. In each

instance it is a case of lost nerve.
* * *

An unusual combination of unfor-
tunate circumstances has resulted tem-
porarily in a condition which is a test
of the men and the companies of the
industry. When the full course of this
test has been run it will be found that
the industry is rid of a lot of personal
and corporate deadwood that under
less drastic procedure might take
many years to eliminate. And when
this is done the way will be cleared for
the realization of Mr. Kent's prophecy
that "there is no industry so fortu-
nately situated to reap the benefits that
will accrue through deflation and sane
reorganization in the business world."

The proposed referendum on cen-
sorship in Massachusetts is a matter
of very pertinent interest to the trade
everywhere. This opportunity to per-
mit the voice of the public to be heard
should not be overlooked. And, fur-
ther, in ample time before the votes
are cast the people of Massachusetts
should be intelligently and thoroughly
advised on the real meaning of po-
litical censorship.

The prospect is, however, that it
will not; nor does there seem much
promise that the subject of the pro-
posed censorship referendum of such
vast importance to the industry every-
where, will receive the necessary atten-
tion as there are attendant upon the
situation the usual petty and vapid
animosities with which the film busi-
ness is sadly burdened.

IN THIS ISSUE

OF SPECIAL INTEREST

The i-ir«t <>f :i Series of Three \r-
tlclea on "The Motion Pictures
Industry In Japan**

Reviews of "Thunderclap" and
"Shame," Fox Specials

NFWS OF THE WEEK
"Motion Picture Day" la Made Hen

Storm t enter

Lead era i r«e Rcocal of All TUM

Imposed on Industry

Knnsns Clt) Motion Picture Thc-

atrtea without Mule

tohf-n find Wnlker \ftnrk Film
Rental* us Too llluh

I nilln nnpol Is \iIo|»In Rigid Ordinance
to It- t nrnlwils

Exhibitor otlieini taka Brady and
Cohen to Cooperate 20

I, on Angeles Business Men Arnmice

to Aid Producers 23

II. 11. \ arncr Sponsors Charlotte as
Film BxehfMlaTe Center 23

Lord Northcllffe Declarea News Reel
is Great Power 28

DBF kRTHENTS

ruiiiie itiitiits League 21

Money-Making Miens zs

i:\lilhitors \d\crllsln>c 211

Revlewa 39

Lettera Prom Readers 4S

Topics of |he Hay 48

what the Picture Did for Me 49

Theatre Bgolpineni 57

Chicago Trade i:\cnls «... 01

Gnlde to Correal Picture* in

Re -Takes

J. R. M.

Lord Xorthcliffe can call his King and
the members of Parliament all liars it he
wants to but when he says our near beer
is a lie, it's time to sever diplomatic rela-
tions.

See where Georges Carpentier is writ-
ing a book on boxing and wants a title
for it. W e'd suggest "The Right That
Failed."

S. R. O.

Chicago has two stellar attractions this
week. Ben Turpin and the Pageant of

Progress.

* .

You Tell 'Em

"Work at the Famous Players studios
has begun on 'Don't Tell Everything.' "—
N. Y. Telegraph.

"Fogs Ahead"

It has been a great season for fogs, in
pictures. Saw two last week, "The
Fighter" and "Danger Ahead," both with
first rate atmospheric smudges in 'em.
*

Made Him Homesick

Fred S. Meyer, of Hamilton, 0.,
wanted to see the wheels of a big city go
round, so he breezed into Chi. last week
and took in all the shows. "The Four
Horsemen" pleased him having been
raised on a farm but the calves on the
Chicago beaches fairly made him pop-
eyed.

Thanks, Jenkins

J. C. Jenkins is a poet as well as a man-
ager, it seems, for just as we were shim-
mying to press and wondering what 'tell
to say to fill this col. along comes this

gem:

Bill Weaver, on a summer's day,
Strapped on his back a bale of hay,
And buttoning tight his threadbare vest"
Went out to Jackson Park to rest.

Bill took along a lot of things,
A corncob pipe, some nails and strings,
An oyster can, and an old pie-tin
With which to fry his liver in.

He took a knife and fork and spoon,
Resolved that every day at noon,
He'd cook himself a nice big stew
Just like the other hobos do.

Now Bill had labored long and hard,
He reeled off "copy" by the yard
To make the Herald strong and great,
The leading Journal of the state.

He'd work from nine 'til half past three
On "What The Pictures Did For Me,"
And then he'd write an hour or two
And content himself with plain home brew.

We know this guy has earned a rest,
He's buckled in his level best,
And here's hoping that he'll stay until
Some Maud Midler goes and calls on Bill,
s

Gone But Not Forgotten

The help yourself idea so prevalent in
Chicago's cafes has reached the banks.
One bank president with cafeteria arms
is being sought in 48 states and both

oceans.

•

Stock Note

The Blooey Film Corporation voted to
pass its eighth animal dividend last week.
Directors also voted to pass the hat.

August 13, 1921

EXHIBITORS HERALD

"Motion Picture Day" Is

Made New Storm Center

Advocates Redouble Efforts to Insure Success of
Drive as M. P. T. 0. A. Turns from Disap-
proval to Active Hostility

With the Motion Picture Theatre Owners of America actively hostile,
proponents of "Motion Picture Day" have greatly increased their effort to
make it a success.

Chairman E. M. Saunders, in charge of the work, announces that the
task of organizing throughout the United States is being speeded up and
already reports are pouring in from all parts of the country indicating
success.

State Organizations Open Up Fire

Sydney S. Cohen, president of the M. P. T. O. A., followed up his open-
ing broadside against the plan by a fiery talk at the convention of Connecti-
cut -exhibitors, which brought forth a resolution binding members not to
participate. Pennsylvania and North Carolina state organizations have
sent out letters to members branding the day as a ''scheme of the big pro-
ducers." The Illinois organization has dropped its early preparations to par-
ticipate in the day.

Firemen Extinguish
Money-Making Idea

Stands Netting $150 Daily
Are Ordered Out of
Chicago Lobbies

When the extremely hot weather of
the last days of July hit Chicago. Jones.
Linick & Schaefer conceived the idea of
establishing thirst quenching stations in
the lobbies of their several loop theatres,
where Hires' root beer was dispensed in
big, foaming steins, at five cents per
glass.

It's a Sad, Sad Story

Business was good from the start, in
fact the stand in front of the Orpheum
theatre cleaned up more in a day than
the theatre, and the returns on the other
places were equally as good.

Then the firemen stepped in and said
there was a fire ordinance prohibiting the
booths in the lobbies and they were im-
mediately ordered removed. Small stores
on either side of the theatres, quick to see
the profits made by J., L. & S., have es-
tablished root beer booths and are doing
well.

Goodby $150 Per Day!

The Cort theatre also had a booth and
this was ordered removed after the first
night, as was the one in front of the Ran-
dolph theatre, after it had been running
three days. The intake was about $150
a day at the Orpheum.

Woods President of

Screen Writers Guild

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 2.— Frank E.
Woods has been elected president of the
Screen Writers Guild of the Authors
League of America. June Mathis is vice
president, Eugene W. Presby, treasurer
and secretary, and Dwight Cleveland,
recording secretary.

In addition to the officers the follow-
ing comprise the executive committee:
Thompson Buchanan, Elmer Harris, A.
S. LeVino, Jeanie Macpherson, Elmer
Rice, Frederick Palmer and Robert
Wagner.

Fleckles Resigns As

Head of Distributors

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— Maurice Fleckles
has resigned as president of the Film Dis-
tributors League. He is succeeded by
Morris Brown of Philadelphia. Ben
Freedman of Minneapolis has been named
vice-president.

A purchasing committee comprised of
Messrs. Lande of Pittsburgh, Garner of
Washington, Brown of Philadelphia, Alex-
ander of New York and Rifkin of Boston
has been appointed.

Fox Plans $1,000,000
Playhouse at Oakland

(Special to Exhibitors Herald)

OAKLAND, CAE, Aug. 2. — William
Fox, head of Fox Film Corporation, will
erect a $1,000,000 theatre in Broadway, near
Nineteenth street. The structure will be
a combination theatre and office building.

Ace Berry With R-C

Ace Berry has joined the publicity staff
of the home office of R-C Pictures Corpora-
tion and will handle special exploitation
assignments.

Chairman Saunders apparently antici-
pated the movement being associated
with the N. A. M. P. I. as he issued a
statement early last week that "all com-
mittees are working independent of any
other organization or association as Mo-
tion Picture Day is an event promoted
for and by the allied motion picture in-
terests, and without ulterior motives or
for selfish reasons."

Broadway Theatres Sign

Among the first theatres to sign agree-

Readability Is
The True Test

Unless a trade paper is read, it
is valueless as an advertising me-
dium.

An idea of the thoroughness with
which the HERALD is read by its
subscribers can be gained from the
following unsolicited letter from
Mrs. W. H. Heifer, manager of the
Itasca theatre, Alice, Tex.:

"I am sure it is my duty as well
as a privilege to tell you how much
we think of the HERALD. We
means my husband, my son, and
myself. We always have a 'rough
house' to see who gets it first. The
information one gets about all the
latest pictures is of inestimable
value. I think every exhibitor
would be greatly benefited by
reading every word of it and using
the valuable lessons that are so
plentiful in every number. I want
the field to know that I sure am
strong for the HERALD."

Other unsolicited letters from
exhibitors, giving their estimate of
the HERALD, appear on page 19
of this issue under the heading of
"What Exhibitors Are Saying
About Exhibitors Herald."

ments to cooperate with the National
Picture Day Committee to establish Au-
gust 25 as "Motion Picture Day," were
the Rivoli, Rialto and Criterion of New
Y'ork city. The managements have
pledged themselves to turn over 50 per
cent of their gross receipts.

July 26, the F. I. L. M. Club of New
York went on record to support the day
and the National Picture Day Committee
announced that it anticipated similar ac-
tion would be taken by "all clubs and
similar organizations."

It was announced the Boston commit-
tee had wired "allied. theatres of this state
will go through one hundred per cent
Assured all New England will cooperate
with your committee."'

Pennsylvania Letter Strong One

The letter sent out to members of the
M. P. T. O. of eastern Pennsylvania,
southern New Jersey and Delaware over
the signature of John S. Evans, president,
is headed "Exhibitors Beware." It says
in part:

"A move is on foot which we consider
an attempt by large producers to either
disrupt or curb the activities of the M. P.
T. O. A. and an effort to get exhibitors'
money under their control, and handled
in favor of manufacturers with no consid-
eration for independent exhibitors.

"... If you want to preserve
your rights and independence do not sign.
It drives a nail in your coffin. Plainly
speaking, we feel this is the most dia-
bolical and subtle scheme ever conceived
by big producers to throw dissession into
our ranks and try to prevent us from
raising money."

Calls it "Scheme to Disrupt"

H. B. Yarner, secretary-treasurer of the
M. P. T. O. of North Carolina, includes
the following in a general letter to mem-
bers: "Motion Picture Day, August 25,
was designated by producers and distrib-
utors of New York City, ignoring your
state and national organizations and, no
doubt, is another scheme to disrupt ex-
hibitor organizations for t^eir own selfish
ends."

EXHIBITORS HERALD

August 13, 1921

Yearsley Nominated
A. M. P. A. President

Beatty Chosen Vice President
With Thomas Wiley as
Secretary

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— C. L. Yearsley,
director of publicity and advertising for
Associated First National, was nominated
president of the Associated Motion Picture
Advertisers at the last weekly luncheon.

Other new officers are: vice-president,
Jerome Beatty, publicity and advertising
manager of Paramount ; secretary, Thomas
Wiley, and treasurer, Victor Shapiro.

On the board of directors are: P. A.
Parsons, Howard Dietz, Paul Gulick, C. \\ .
Barrell, Vivian Moses, J. W. O'Mahoney,
Horace Judge and Arthur Brilant.

Walter Eberhardt was appointed manag-
ing editor of the monthly bulletin, with
J. L. Green as business manager.

Three Escape Death
When Auto Plunges
Into 20-Foot Ditch

(Special to Exhibitors Herald) •

OMAHA, NEB., Aug. 2.— When an auto-
mobile plunges over a twenty-foot embank-
ment and is completely wrecked you expect
the occupants of th'e car either to be killed
or confined in a hospital for several weeks
with broken bones.

But not in the case of Julius K. Johnson,
manager of the Rialto ; Harry Watts, man-
ager of the Strand, and Edwin Stevens,
secretary of the musicians' union. The
accident didn't even detain the men from
keeping their appointment with A. H. Blank
in Des Moines. After the plunge the men
crawled from the wreckage and caught a
train at Stuart for the Iowa city.

Stevens was badly injured by Hying glass,
1 >nt the other two escaped with hardly a
bump.

High Rents Responsible
For New Film Colony

(Special to Exhibitors Herald)

KANSAS CITY, MO., Aug. 2.— Reel-
craft Pictures Corporation, the last ex-
change to occupy the Ozark building, has
moved to 107 West 18th street, according
to G. L. Stiles, manager.

Owing to the high rent in the Film Ex-
change building at 17th and Main streets,
a new film colony has been developed. In
the new exchange district are Robertson-
Cole, Reelcraft, Goldwyn, Paramount,
Crescent and Pathe. Later Metro, Realart
and First National will join the new
colony.

Theatre Men Back

Hearst Tariff Fight

(Special to Exhibitors Herald)
NEW YORK, Aug. 2.— Recognition
of the fight William Randolph Hearst is
waging in his newspapers for the free
entry of motion picture film from abroad
has been accorded by the Motion Picture
Theatre Owners of America.

Mr. Hearst has been notified of the
action in a communication from Sam
Bullock, executive secretary. Through
the efforts of the association there is
being distributed to members of con-
gress copies of an editorial appearing in
the New York American of July 22, in
which are advocated the free import of
motion pictures.

Denies Intention to Hike Price

Statement from EASTMAN KODAK COMPANY Says
Tariff Sought Only As a Protective Measure

A statement denying that a tariff on raw film will be used by Eastman
Kodak Company to enable it to raise its present prices has been issued by
Ceorge Eastman. The statement follows:

"It has come to my attention that mem-
bers of congress have been circularized in
opposition tn llie tariff on raw motion
picture film contained in the house bill now
before the finance committee of the senate.
A great deal of this propaganda contained
in the Hearst newspapers has also come to
our attention and it seems only fair that
you should have before you at once a brief
statement of the facts in the matter.

"The purport of this propaganda as far
as it has come to my attention, is that
this tariff will prevent all competition by
foreign made film and will be used by this
company to enable it to raise its present
prices Oil photographic film.

» * *

"I desire to say as emphatically as pos-
sible that this company has no intention,
if a duty is placed on films, of advancing its
price on motion picture film, and no desire
to do so. There can be no better evidence
of our policy in this respect than our action
during the great war. From the fall of
If It to the fall of 1918, or even later, prac-
tically all foreign made motion picture
film was kept out of the American market.
No possible tariff could equal the embargo
of the war conditions. Yet during that
period this company not only did not ad-

vance the price of motion picture film to
American consumers but actually reduced
it five per cent.

"Neither is it true that foreign producers
of motion picture film could not compete
with this company at its present prices
under the tariff imposed by the so-called
Fordoey bill. The latest figures at hand
show that the largest manufacturer of mo-
tion picture film in Germany, which is a
part of the German Chemical & Dye Trust,
can pay the duty imposed by the Fordney
bill and easily compete with this company
at its present prices. And this they will un-
doubtedly do, but, if film were left upon
the free list, they would very largely take
the manufacture of motion picture film to
( ienuanv.

" The assertion has been made that for-
eign made film is coated upon American
made celluloid. This is untrue. All Ger-
man and French film is made upon Ger-
man or French made celluloid, and the
main importations of photographic film
come from Germany and France.

"The object of the tariff imposed, therc-
fore, is strictly in line with the protection
of an important American industry, and at
the s;une time the rate imposed is not pro-
hibitive and therefore will be a very im-
portant revenue producer."

Independent Firms

in Omaha Organize

Pledge of Cooperation Voted
by Exhibitors of State
and Exchanges

(Special to Exhibitors Herald)

OMAHA, NEB., Aug. 2.— The Motion
Picture Independent, published by the Mo-
tion Picture Theatre Owners of Nebraska
and the independent exchanges of Omaha,
announces the formation of the Independent
Exchange Association of Nebraska and
Iowa.

"Independence for Independents" was
adopted as the slogan of the organization.
The purpose of the body is to create better
business relations between the exchanges
and the exhibitors.

To accomplish this a joint arbitration
board composed of two exhibitors and two
exchange men has been formed.

A joint resolution adopted by the new
association and the exhibitors declares that
"cooperation between exhibitor and ex-
change is the real basis of the future
solidity of our business relations." In
furthering Independence Month the ex-
hibitors and exchanges pledge themselves to
"do everything possible to make this month
a successful month of independent pictures
in independent theatres."

Dempsey- Carpentier
Fight Pictures Show
In New York Theatre

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— The Dempsey-
Carpentier fight pictures opened at the
Forty-fourth street theatre last Saturday.
Presentation of the pictures followed a
ruling by the district attorney's office that
it was not in violation of the law.

Tex Rickard, promoter of the bout, and
Fred C. Quimby, producer of the pic-
tures, previously had been fined $1,000
each for bringing the film into the state.
The appeal bureau then held that the men
could not be prosecuted further for the
same offense.

It is understood that Pathe News,
which also got pictures of the bout, is
waiting federal action. It is said that the
first man to buy a ticket to see the pic-
tures at the Forty-fourth street theatre
was the Rev. Richard H. Keep of the
Church of the New Jerusalem, Atlanta.
On leaving the house he said he thought
the picture was great.

Ku Klux Klan Praises
Exhibitor for Kicking
Out Two(<He Vamps"

(Special to Exhibitors Herald)

HOUSTON, TEX., Aug. 2.— Will Hor-
witz, Jr., manager of the Iris theatre, has
received from the Ku Klux Klan a letter
of commendation for his action in ousting
from his theatre two "he vamps." The
letter reads :

" This letter is meant as an expression of
thanks to yon for your recent action in kicking
c ut of your theatre a pair of 'he vamps. In
the event that similar occurrences should arise
in your theatre we trust that your action will
be as direct and effective as on this occasion.
Again thanking you, we are, very truly.

Knights of the Ku Klux Klan.

So proud of the letter was the exhibitor
that he had it framed. It now hangs in

the box office.

August 13. 1921

EXHIBITORS HERALD

"War Is Hell!"

(Special to Exhibitors Herald)

STRONG CITY, OKLA., Aug.
2. — The following paragraph ap-
peared recently in the Strong City
Herald:

"Since we have doubled in the
'movies' we find the war is still
raging on land and sea. There is a
war tax on each admission ticket, a
war tax on the seats and a war tax
on the feet, eyes, ears and nose of
the fillums. War is Hell. Let's
have peace."

Kansas City Houses
Without Orchestras

Exhibitors and Musicians Fail
to Reach Agreement on
Wage Scale

(Special to Exhibitors Herald)

KANSAS CITY, MO., Aug. •>.— As a
result of the failure of Kansas City ex-
hibitors and musicians to come to terms,
all first run theatres, as well as many su-
burban houses, are without orchestral music
this week. Among the larger houses
affected are the Newman, with a forty
piece orchestra, the Liberty, Doric, Royal
and Twelfth Street theatres.

The exhibitors, who are convinced they
are asking for nothing beyond reason, will
continue without music until their terms
are accepted. The exhibitors are asking
for a 20 per cent reduction in the musicians'
wage scale, a six hour day inslcad of five
and a half, a nine month contract instead
of a twelve, and the privilege to employ
as many or as few musicians as is desired.
These requests have been rejected by the
musicians.

Labor Situation
Hits Other Houses

(Special to Exhibitors Herald )

NEW YORK, Aug. 1. — Some agreement
is expected to be reached today at the meet-
ing of representatives of the Theatre
Owners Chamber of Commerce and the
motion picture operators union.

The music situation is still hanging fire
Whether an agreement will be reached be-
tween the exhibitors and the musicians is
problematical.

Admit Club Members

Only to Sunday Show

(Special to Exhibitors Herald)

WICHITA FALLS, TEX., Aug. 2 —
Sunday shows have been inaugurated at
the Palace theatre. At the first perform-
ance the public was the guest of the
American Club and paid no admission.
Hereafter, however, admission to the
Sunday shows will be limited to members
of the club.

15 Per Cent Dividend

Is Declared by Stoll

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— Word has been
received from London that directors of the
Stoll Picture Theatre have declared an
interim dividend at the rate of 15 per cent
per annum, less tax, for the half year to
May 3. 192t.

Leaders Urge Repeal of All
Taxes Imposed on Industry

Exhibitor and Producer Representatives Declare
Thousands of Theatres Are Closed;
Relief May Save Others

(Washington Bureau Exhibitors Herald)
\\ ASHINGTON, D. C, Aug. 2. — The removal of all taxes imposed upon
the motion picture industry was asked of the ways and means committee on
July 29, when William A. Brady and Saul E. Rogers of the National Associa-
tion of the Motion Picture Industry and Samuel I. Berman of New York,
II. B. Yarner of Lexington, N. C, and Julian Brylawski, representing the
Motion Picture Theatre Owners of America, told the conditions which now
exist in the industry and which threaten to drive out ef husiness many of the
smaller theatres and not a few of the larger ones.

Glcomy Picture of Conditions Is Painted

The industry is in the worst shape of any industry in the country the com-
mittee was told. The N. A. M. P. I. representatives said 4,000 theatres have
been closed with many others planning to shut down. The exhibitor representa-
tives placed the number of theatres which have suspended business at 30 per
cent, with those remaining open operating at a tremendous loss.

It was the contention of these men that the Pickford-Chaplin-Fairbanks salaries

more revenue will be lost to the govern- have disappeared.

ment by failure to revise these taxes than "The depression and the high taxes

if they were lightened so as to enable have hit hardest the smaller theatres in

theatres to continue operating. the little towns. Then, the people are

Taxes Borne by Exhibitor refusing to accept the cheap one-reel

The congressmen were told by the ex- ,fiIm- Formerly an acceptable film could

hibitors that the 5 per cent rental tax and ^ Produced for $1,500 or $2,000, but that

the seating tax were borne by the theatre ls not true now'
nun and could not be passed along to the Must Pay Other Taxes

public. The exhibitors' representatives It was pointed out that elimination of

held that the elimination of these tax bur- the federal taxes would not relieve the

dens would enable many houses to reopen industry of taxation since local and state

and keep the admission taxes in a state of licenses and taxes must be met, as well

normalcy. as corporation and income taxes.

Urging repeal of all the taxes imposed In answer to comment made by several

on the industry the representatives of the committeemen that the hot weather was

N. A. M. P. I. stated that a deplorable to blame for the falling off in business

condition exists which menaces the in- the exhibitor representatives pointed out

dustry. It was pointed out that the day that not only had the theatres survived

of the high salaried stars and of large the hot spells in previous years, but that

profits for producers has passed. the decrease in business t.iis year started

Actors Walking Streets before the hot weather set in.

"Ninety per cent of the- actors are now In the hearing to be held before the

walking the streets." declared Mr. Brady. senate finance committee President Syd-

"Only one movie producer was able to ney S. Cohen and Senator James J.

pay a dividend last year. The days of Walker will represent the M. P. T. O. A.

Theatre Which Used "Hook" on
Ben Turpin Eight Years Ago Is

Paying Him $2,500 Per Week

"Just eight years ago I was thrown out of this theatre," said
Ben Turpin, the screen comedian, who is making personal appear-
ances at McVickers theatre, Chicago, in connection with the show-
ing of the Associated Producers film "She Sighed by the Seaside."

"And now I'm getting twenty-five hundred dollars a week, real
money ; my name is in electric lights, and I have the star's dressing-
room."

Turpin referred to his appearance at the same theatre back in
1913, when he was a vaudevillian. It happened this way. One of
the acts on the bill was cancelled because of illness. Frank Boyle,
the booking agent, sent Turpin over. Before his first show was half
over, Jack Burch, the house manager, gave Ben the hook. Such is
life!

EXHIBITORS HERALD

August 13, 1921

Lauds Press for Interest
Exhibitor Activities

Independence of Trade Journals Is Healthy Sign for the
Industry, Says Elmer Pearson

THE manner in which the trade journals have fostered exhibitor activ-
ities nullifies the arguments often heard that the press shows a "lack
of interest" in the problems of the theatre man, according to Elmer
Pearson, director of exchanges for Pathe.

Director Pearson also commends the trade press for contributing its
share "in maintaining a spirit of optimism throughout the industry by the
dissemination of the cheerful news of a situation that we all must admit
could have been made to appear rather glum at best."

day with reference to an unparalleled
period of prosperity coming to the United
States? * * *

"Many of the most pessimistic leaders
in the world of finance, are changing their
indigo hue and now are sharing the view-
point expressed by Mr. Gary.

"All along we have held the view that
the United States was too all powerful to
be swamped by a wave of false depres-
sion. The trade papers have done their
share in maintaining a spirit of optimism
throughout the industry. Depression,
tritely, is a state of mind — an expression
heard many times in the past months —
but very true for all that. It is easily
strengthened by newspaper and trade
paper reports. But fortunately, the trade
paper editors were foresighted enough to
see that the economic situation would be
long in the readjustment stage. During
the period of transition from abnormal to
normal conditions they helped maintain
the equilibrium of the industry by their
own cheerful attitude in the face of a
period that has had no equal for them
from the viewpoint of depression.

"Pathe has always advocated an un-
fettered trade press. It is very happy to
note the sterling measures adopted by the
weeklies in behalf of the exhibitor."

CEVERAL important developments
^ have followed the action of the Mo-
tion Picture Theatre Owners of America
in setting aside September as Inde-
pendence Month," says Mr. Pearson.
"More than any other, however, is the de-
velopment showing just what side of the
fence the trade papers are standing on.

"We have been particularly impressed
by the manner in which all the film trade
journals have stood back of the action of
the M. P. T. O. in advancing the interests
of the independent distributors during the
September drive.

* * *

"At various times I have seen attacks
directed against trade papers for their
lack of interest in the problems of the
exhibitor. I think that these arguments
have all been nullified by the manner in
which the trade papers have fostered the
exhibitors interests during the past few
months of their struggle with vital prob-
lems.

"Many heads have been hit by the cud-
gels waved by the trade paper editors in
their fight on behalf of the showman, but
it is an old Irish saying that you can't be
a renegade and brickproof too.

"The independence of the trade press is
a healthy sign for the industry, arri
should come in for a portion of the Sep-
tember celebration.

"In speaking of healthy signs, have you
noticed how the atmosphere has been
clearing in the past couple of weeks. Have
you read what Mr. Gary of the United
States Steel Corporation said the other

Lese Majesty

Wallace Reid, Paramount star,
was at the Sherman hotel, Chicago,
recently, making a brief stopover
on his way from New York to Los
Angeles. Reporters of the Chicago
dailies, with one exception, assem-
bled at his room seeking an inter-
view.

"Miss Mae Tinee of the Chicago
Tribune' requests that you go over
there to be interviewed," he was
informed by his secretary.

Wallie glanced at the thermome-
ter, which was registering near the
100 mark; took another drink of ice
water, and replied:

"Nothing doing."

Arrest Film Official

On Larceny Charge

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— J. R. Gibrario,
head of Trans-Atlantic Film Corporation,
was arrested yesterday, charged with lar-
ceny of $138,000, alleged to be the prop-
erty of the Russian soviet government.
He was held in $10,000 bail for examina-
tion Thursday and taken to the tombs.

Johnson Film First

Passed By Censors

(Special to Exhibitors Herald)

NEW YORK, Aug. 2.— Martin John-
son's new adventure picture, "Life in the
Jungle," was the first picture passed by
the New York censor board. The subject
was approved without charge.

Jack Johnson Will

Star in Production

(Special to Exhibitors Herald)

NEW YORK. Aug. 2.— Mark Dintcn-
fass, who produced "My Four Years in
Germany," announces lie will make a
feature starring Jack Johnson, the negro
pugilist.

ELMER PEARSON
Director of exchanges for Pathe commends stand
taken by trade press.

Start}Movement to
Curb Use of Animals
InJMotion Pictures

Our Dumb Animals, published monthly
by the Massachusetts Society for the Pre-
vention of Cruelty to Animals, is urging
its readers to inaugurate a nation wide
campaign to end the picturing in motion
pictures of acts of cruelty to animals.

The current, August, issue contains an
attack on two films in which animals
play an important part.

"What can we do?" it asks editorially,
and continues: "Let every man and
woman, whenever present at a moving
picture show where cruelty to animals
appears in any form on the screen, write
in protest both to the management of the
theatre and to the manufacturers of the
film. Keep at it. These manufacturers
are in business for money, not for their
health. Convince them that the public
is not entertained by pictures made at the
expense of animal suffering or the disre-
gard of animal rights, and they will stop
producing that kind."

Western Pennsylvania
Theatre Men Convene

(Special to Exhibitors Herald)

PITTSBURGH, PA., Aug. 2— Jerome
Casper of Rowland & Clark and presi-
dent of the Motion Picture Theatre Own-
ers of Western Pennsylvania, and Den-
nis Harris submitted their report on the
Minneapolis convention at a recent meet-
ing of exhibitors in this territory. Fred
J. Herrington and Allan Davis also spoke.

Appointment to Board
Of Examiners Approved

(Special to Exhibitors Herald)

FORT WORTH, TEX., Aug. 2.— The
city commission has approved the ap-
pointment of Quinti Thompson, exhibitor,
and Horace Palmer, operator, to the
board of examiners for motion picture
machine operators.

August 13, 1921

EXHIBITORS HERALD

Patrons Pay
As They Leave

(Special to Exhibitors Herald)

HORNELL, N. Y., Aug. 2.—
"Honesty is the best policy."

And everybody in Hornell is
honest, according to Charles S.
Smith, manager of the local the-
atre.

Smith operates his house on the
plan, "pay as you leave" rather
than "pay as you enter." All pa-
trons are admitted free to the
house. If they like the picture they
are asked to drop 30 cents in a con-
tainer placed at the exit. If they
don't like the performance the show
costs them nothing.

The exhibitor claims the scheme
has worked successfully.

Indianapolis Adopts
Rigid Ordinance to
Regulate Carnivals

(Special to Exhibitors Herald)

INDIANAPOLIS, IND, Aug. 2.— Ex-
hibitors of this city regard as a distinct
victory the recent adoption here of an
ordinance regu-
lating the opera-
tion of carnivals
and street fairs.

While not bar-
ring the_ carnivals,
the measure
places restrictions
governing the
granting of per-
mits which are
expected to
greatly reduce the
number of roving
street fairs show-
ing- here each

G. G. Schmidt

summer.
T h e ordinance
provides that carnivals must file the writ-
ten consent of GO per cent of the resi-
dents within a radius of 500 feet from the
grounds used. Permits are good for
twenty-lour hours only and the fee is
set at $100. Carnivals not complying
with the ordinance are to be regarded as
"public nuisances."

Credit for the passing of the measure is
given G. G. Schmidt, who is president of
the M. P. T. O. of Indiana, and also a
member of the city council of Indianap-
olis.

Musicians Object to
Curtain Interfering
With View of House

Whether a theatre manager has the
right to raise the railing around his or-
chestra pit four inches, thus shutting off
the view of musicians from inspecting the
audience, was a question recently raised
at the LaSalle theatre, Chicago, where
"The Four Horsemen" is on the last lap
of its engagement.

Ned Holmes, manager of the show,
thought he had this right. He raised the
draperies four inches. The musicians
kicked and took it up with the union, but
the obediahs in the pit are still invisible
from the back part of the house.

Cohen and Walker Attack
Film Rentals as Too High

Addresses by National Officers Feature Connecticut
Convention— W. A. True Is Elected President
Succeeding Martin Heanue

(Special to Exhibitors Herald)
NEW HAVEN, CONN., August 3.— Sydney S. Cohen, president, and
Senator James J„ Walker, council, of the Motion Picture Theatre Owners
of America, made vigorous attacks on "high film rentals" in addresses at
the recent convention here of the Motion Picture
Theatre Owners of Connecticut.

Mr. Cohen declared that producers would do well
to eliminate extravagance and waste, adding that story
interest in pictures must be improved. He charged
that in some instances the same story appears in ten
or twelve productions.

Walker Charges Over- Valuation in Prices

Senator Walker was even more emphatic in his
denunciations. He charged that pictures worth $50,000
are carrying "exhibition values of $200,000 and $300,-
0C0" and that the price of film had "gone up steadilv
without justification."'

W. A. True

The addresses from the national officers
featured the convention, which attracted
sixty-five exhibitors to this city.

Martin Heanue Retires

Martin Heanue, well known exhibitor
leader, declined re-election to the presi-
dency of the Connecticut league. He ac-
cepted the post of chairman of the execu-
tive committee. The complete slate of
officers is as follows:

President— W. A. True, Hartford.

Vice-President— Joseph Walsh, Hartford.

Vice-President— Samuel Kantor, NorwaJk.

Vice-President— N. J. Zukerman, Norwalk.

Vice-President— John Gentile. New Haven.

Secretary — Joseph Saperstein, Bridgeport.

Treasurer— Joseph T. Rourke, Bridgeport.

Executive Committee— Martin Heanue, chair-
man; Calvin Martin, Waterbury; L. B. Murphy,
Litchfield; Peter Dawe, New Haven; I. J. Hoff-
man, Ansonia; Louis Sagal, New London; Mar-
tin Pouzzner, New London.

Mr. True, newly elected president, has
been active in exhibitor organization af-
fairs and is well known throughout the
industry.

A resolution was adopted opposing the
holding of "Motion Picture Day," follow-

"What Sxkibitors

mg a statement by Sydney S. Cohen that
the M. P. T. O. A. was not considered
at the time the event was outlined.

Other resolutions opposed blue laws,
censorship, the music tax. and unclean
pictures. The Americanization movement
was approved. "Independence Month"
was endorsed.

Mr. Cohen, in the course of his ad-
dress, charged that several independent
exhibitors have taken advantage of "In-
dependence Month" to boost film rentals.
He stated that the practice must cease.

Capital Houses Close

For "Improvements"

(Special to Exhibitors Herald)

WASHINGTON, D. C, Aug. 2.— Quite
a number of theatres ha 'e closed for
"redecoration and improvements" here-
abouts. The exhibitors and musicians'
union heads have as yet failed to. come to
an agreement on wages and other mat-
ters and the present agreement between
the two is about to expire.

are saying aboutM

"I like EXHIBITORS Herald better than any other motion picture maga-
zine on the market and do not want to miss a single copy." — R. O. Baker,
manager. Baker's Electric theatre, McCune, Kans.

"I attribute a great part of cur success to my best adviser, EXHIBITORS
HERALD, and always look forward to its coming." — Mrs. Frank Paul, Marvel
theatre, Carlinville, III.

"I am a busy man but I always have time to read EXHIBITORS HERALD
when it comes." — C. H. Simpson^ manager. Princess theatre, Millen, Ca.

"EXHIBITORS Herald is our main support in this time of stress " — Walter
Coddington, manager. Home theatre, Rantoul, III.

EXHIBITORS HERALD

August 13, 1921

Exhibitor Official Asks Brady and
Cohen to Cooperate

'Wo Time to Quibble Over Ists and Isms," Says O'Toole
in Urging Lobby at IVashington, D. C.

"I suggest that President Sydney S. Cohen, of the M. P. T. O. A., and
President William A. Brady, of the N. A. M. P. I., start this matter going
by merging their efforts and then securing the cooperation of all segregated
elements connected with the industry and form a 'lobby' at Washington.
There is no time to quibble over ists and isms of the situation."

This is the statement of M. J. O'Toole, secretary of the Pennsylvania
division of the M. P. T. O. A., in a communication to the HERALD dealing
with the situation at Washington, where legislation vital to the motioni
picture industry is being considered.

"We must act and prevent injustices
being done our business by congress," he
concludes. "Few members of congress,
if any, would wilfully injure us. But they
do not understand our business and we
must have a competent committee there
to keep them informed upon its needs and
also send word down the line to exhib-
itors and others in the different congres-
sional districts so that the home influ-
ence can be brought to bear upon the
congressmen and senators."

* * *

"I am acting in this matter entirely on
my own initiative," he declares in his
opening paragraph and calls attention to
the fact that the big tariff bill, the Ford-
ney bill, has passed the house and reached
the senate and that the majority of ex-
hibitors know little or nothing about it.

"Is this bill entirely satisfactory? Are
we satisfied, for instance, with the duty,
or tax, of '35 cents per pound' on the
materials said to compose the film used
in our business? (See Page 12, Para-
graph 28, Fordney Tariff Bill.) Is this
tax likely to produce an injurious mo-
nopoly? The manufacturers of a consid-
erable part of the film we use are said
to have made 92 per cent on their in-
vested capital last year. We paid the
most of this grossly excessive profit. Will
this tariff tax of '35 cents per pound' in-
crease the ability of these film people to
further penalize us in future?" he asks.

"Again are we satisfied with the tariff
tax of '35 per centum ad valorem' on car-
bons used in our picture projection ma-
chines? Will that increase the price of
carbons to us? (Sec page 31, paragraph
;i7, Fordney Tariff bill.)

"Are we satisfied with other levies in
that tariff bill which may affect other ar-
ticles entering into our business. Re-
member, theatre owners, there are many
things connected with theatres besides

films and machines.

* * *

"The easiest and most effective way to
influence legislation honestly, and we cer-
tainly have no desire to act in any other
way, is through the home touch with the
congressman or lawmaker in the state. If
we can show through the home exhibitor
in each of the congressional districts in
the United States that this or that piece
of legislation is unfair and improperly
imposes burdens upon our business or
impedes our progress, we can easily set
anything we object to aside.

"Hut the home exhibitor is not aware

of what is going on in Washington. He
has but an abstract notion as is the case
with most people in all lines of business.
Hence committees of experts or persons
especially fitted for this work are sta-
tioned at the National capital during ses-
sions of congress whose special business
is to study impending legislation and
after determining its character send the
word down the line and then the home
exhibitor can get busy in an intelligent
manner, tell his congressman what he
wants and usually get it.

"But we do not seem to have this com-
mittee. At least no word was 'sent down
the line' about the Fordney Tariff bill.
But it is not too late to act yet. Other
legislation is pending. Another revenue
bill is in course of formation. Chairman
Fordney should be asked to include in its
provisions the repeal of the admission tax
and the film tax. Who will ask that this
be done? What committee is framing for
the motion picture industry at Washing-
ton the things the exhibitors want and
what the industry as a whole will wel-
come?

* * *

"Is there some move under way to ef-
fect the repeal of the admissions tax, the
film tax and other levies ooposed to the
interest of our business?

"Are we in favor of the 'Turn Over
Tax'? We defeated a tax proposal of
that character in Pennsylvania last win-
ter. The exhibitors in this state declared
that they did not want to pay a tax of one
per cent on their gross box office re-
ceipts. They truthfully said that this tax
would frequently be on losses instead of
nrofits. This was also the opinion and
the position of exhibitors in other states
where a similar move was made. Will
they now accept from congress in the one
per cent turn over tax the same thing
precisely they refused from the legisla-
tures of Pennsylvania and other states?
Are we satisfied upon that matter? Some
say the turn over tax bill will not pass.
Perhaps it will not and something worse
for us will in the form of a tax measure.
Who is looking after the matter so that
we will be sure of our ground?"

Idle London Actors

Blame American Film

(Special to Exhibitors Herald)

NEW YORK, Aug. a.— Approximately

half of the 5,0(1(1 members of the Actors
Association in England are idle, according
tn dispatches received here. These dis-
patches state that the widespread unem-
ployment CM be traced directly to the
popularity of motion pictures, which means
American films, for they are in the ma-
jority in I'.ngland.

TEXAS GUINAN
Whose company has been organized to produce
a series of two-reel Western dramas.

Form Texas Guinan
Production Company

Series of Two-Reel Western
Dramas Will Be Made
By Unit

Texas Guinan Productions has been or-
ganized to produce a series of twelve two-
reel Western dramas. These attractions
will be distributed on the independent or
state right market, commencing on Sep-
tember 15.

Associates Not Divulged

The productions to be made will be
adaptations from authors of prominence
who have specialized in Western character-
ization. In this connection Miss Guinan
stated : "My new series of attractions will
not consist of a reel and a half of cowboys
chasing one another or horseback, plus a
half-reel of close-ups, but will involve true,
deep story characterization and material."

Jesse L. Goldburg, prominent state
rights producer and distributor, will head
the new organization. Prior to associat-
ing with the company he made a thor-
ough canvass of the business conditions
and found, he says, that independent ex-
changes are ready to contract for meri-
torious productions for fall publication.

Will Produce Specials

In addition to these twelve attractions
Miss Guinan also will produce during the
year two five or six-reel Western specials.

The Eastern executive office of Texas
Guinan Productions are located at Room
712. Gotham National Hank building in
N'ew York City. Production will be on the
West Coast.

Illinois Town Votes

To Apply Blue Paint

(Special to Exhibitors Herald)

SANDOVAL, ILL.. Aug. 2.— Owing to
the overwhelming vote of the women
Sunday closing won at the special rice
lion held last week.

August 13, 1921 EXHIBITORS HERALD 21

Personalities in the News .

Interesting sidelights during the making of "The Child Thou Gavest Me," a forthcoming Associated First National feature
starring little Richard Headrick. Upper right — Louis B. Mayer with the talented little player. Below — John M. Stahl. di-
recting Richard through a scene and also supervising Richard's love affair. Upper left — He wants to be a cameraman.

Croup of Metro executives who met in New York July S-s, in sixth annual convention, at the Astor Hotel. They are. left to right front row, sitting:
A. L. Rozelle, branch manager, Chicago; Charles Werner, branch manager, St. Louis; S. A. Shirley, district manager. Chicago; S. L. Haldeman,
branch manager, Kansas City; C. R. Osborn, branch manager, Omaha; H_ W. Kahn, branch manager, Buffalo; J. E. D. Meador, director of pub-
licity and advertising; Marcus Loew, W. E. Atkinson, general manager; E. M. Saunders, sales manager; T. J. Connors, assistant; Harry J. Cohen,
foreign manager; A. Abeles, branch manager. New York; F. P. Brown, branch manager, Denver; C. H. Townsend. branch manager, Detroit; W. C.
Bachmeyer, district manager, Cincinnati; C. E. Almy, district manager Cleveland; W. W. Rowland, branch manager, Cincinnati; H. Kaufman, Tor-
onto; A. H. Fischer, branch manager, Minneapolis. Rear row, standing: E. A. Golden, district manager; G. I— Cloward, branch manager. Salt Lake
City; H. Lustig, district manager, Los Angeles; C. Stearn, branch manager, Seattle; F. W. Voight, branch manager, San Francisco; H. Foster.
Boston; M. Hill, branch manager, Boston; L. P. Gorman, branch manager, Portland, Me.; Wm. A. Scully, branch manager, New Haven; J. S.
MacLeod, Robert Lynch, branch manager, Philadelphia; Paul Berger, manager accessories dept.; C. E. Kessnich, district managei , Atlanta; G. W.
Fuller, branch manager, Washington; L. Bickel branch manager, Dallas; C. J. Briant, branch manager. New Orleans; S. Maclntyre, branch man-
ager, Atlanta.

EXHIBITORS HERALD

August 13, 1921

First Reviews of Fox Specials

An Appraisal of Two of the Company's Latest Features Which Were
Received Enthusiastically at Premieres

"THUNDERCLAP"

(FOX)

A splendidly directed production touch-
ing effectively upon the mother, the melo-
dramatic, the human interest, the love, the
thriller themes, staged by the sure hand of
Richard Stanton with a good cast headed by
Mary Carr, Violet Mersereau, J. Barney
Sherry, and Paul Willis. Live wire exploita-
tion possibilities that will bring the crowds
in droves, despite the hot weather, and send
them away highly satisfied. A box office at-
traction if there ever was one.

WILLIAM FOX, practicing what he preaches with,
a vengeance, brings to the screen a thrilling special
that has its climax in a race track scene that stands out
superbly. The premiere of "Thunderclap" was at the
Central theatre, New York, Saturday, July 30,' to an
audience that was hot but excitedly awake. There were
surreptitious uses of handkerchiefs during the early
part of the picture, due to the superb acting of Mary
Carr as the paralyzed mother, unable to move or to
talk, only to be understood by the expression of her
eyes and the muscular contraction of her face.

There are delicious child scenes that brought staid old New
Yorkers down to earth with many a gurgle of delight. Little
Carol Chase, as Betty Jamieson, the baby, is a welcomed new-
comer to the screen. It her four year old (about) flirting abili-
ties develop, she will be one of our most subtle flirts by the
time she reaches an age of discretion!

* * *

The sets are not presumptuous; they are in keeping with
the quiet of the story and never annoy by over lavishness.
Cameraman George Lane and his assistant, Ben Miggins, are
to be commended upon the excellent lighting effects. The shots
of Tommy floundering in the swift current of angry waters
racing to a falls stand out brilliantly, and received a storm of
applause from the audience.

The tenseness of the action is ameliorated by humorous
human interest flashes, psychological bits appreciated because
the mind is permitted a temporary rest from suspense. Credit
is due Richard Stanton for his splendid direction and his pres-
entation of a production that could have been easily marred
by over-acting and undue emphasis of any one incident that
surges forward to the tremendous race-track climax.

The story has to do with Mrs. Jamieson (Mary Carr) and
her unhappy second marriage to an unscrupulous "gentleman"
gambler, Lionel Jamieson (J. Barney Sherry). When she
refuses to do her husband's bidding, he strikes her down, ren-
dering her speechless and helpless. In the meantime. Mrs.
Jamieson's little daughter by her first marriage is living at a
convent. At an orphan home, not very far away is Tommy,
suffering the hardships of cruelty and harshness.

* * *

Time passes and brings the story to the point where
Tommy (Paul Willis) is approaching manhood and Betty
(Violet Mersereau) is approaching womanhood. Tommy is
training "Thunderclap," his only possession, for the big meet.
The big day arrives.

But Jamieson's day of reckoning has come. One of his
patrons who has been cheated to the tune of $40,000, discovers
him cheating in a game of cards. He swears that if Jamieson
does not refund his $40,000 by six o'clock he will kill him.
How Jamieson agrees to give his daughter to an old roue for
that sum, how she is kidnaped by Wah Leong and rescued by
Tommy and ln^ black friend, Gunga Din. how Jamieson at-
tempts to do away with "Thunderclap" and Tommy and Tommy's
near death in the river over a falls, how the race is won by
"Thunderclap," and the death of Jamieson just as he would kill
his helpless wife because her daughter defies him — all, and
more, round "Thunderclap" into the special, and the human
interest thriller, that will make it a box office attraction de luxe.

"SHAME"

(FOX)

Another big Fox special staged by the man
who made "The Connecticut Yankee in King
Arthur's Court" — Emmett J. Flynn. A dra-
matic production that delves deep into life
to present one of the most realistic, gripping,
and vivid pictures yet offered on the screen.
It is another step forward in screen artistry
and will appeal to all people, making it, there-
fore, a box office attraction to be booked and
exploited in ways novel and effective be-
cause of the present prominence of questions
relative to China, to heredity, to intermar-
riage.

ON Sunday afternoon, July 31, at the Lyric theatre.
New York, where William Fox's "The Queen of
Sheba" just ended a long and successful run, one of his
latest specials, "Shame." staged by Emmitt J. Flynn,
was given its initial performance.

"Shame" is by Max Brand, scenario by Mr. Flynn and
Bernard McConville. It is an auspicious presentation. It is
handled in superb fashion and never at any point loses an
opportunity or over emphasizes one. The cast is the regular
excellent Flynn cast, including such players as John Gilbert,
Doris fawn, Rosemary Theby, William V. Mong, George
Siegemann, and others. The photography is good, and the sets
are tasteful and appropriate, striking a happy medium between
lavishness and simplicity.

Mr. Flynn has a difficult problem in hand, presenting a
story that overlaps from one generation to the next. But so
deft is he, so delicate, that never is one consciously aware of
being swept back twenty-five years or that it is the defiant
retort of a faithful little Chinese serving girl that leads to the
developments that cause David Fielding in the heyday of his
manhood to bow his head with an unutterable grief, to struggle
with his conscience, to work himself up to a stage of hysterical
madness and to flee from the wife who loves him with his
child into the wilderness of snow-bound Alaska.

* * *

The story is handled with the skill of a master. The
effects resulting from the cause mount up with ever increasing
suspense. There is the tense slowness about the oncoming
climax that reminds one of the panther sweeping upon his
enemy. '1 here is grace, marked by a certain circumspect that
avoids by a wide margin over eagerness, over acting.

Mr. Flynn delights with his vivid flashes of realistic
humor. When Li Clung, Fielding's Chinese secretary scholar
and philosopher, makes faces like an owl and a dragon to amuse
the little boy David, David tries his level best to imitate him.
It is life, here. There are innumerable actions on the part of
the various characters that make the laughs mingle with the
tears. There is the subtle handling of the scenes with the
baby; when hungry, it cries in a forlorn way that everyone
has heard and seen at one time, and, when the bottle is given
to it, it stops abruptly to suck eagerly, the tears running down
a face now working with the joy of getting sustenance. These
are the Flynn touches.

* * *

The story is difficult to put into so many words. The
reviewer would never be able to do justice to it, for its theme
is too broad to yield to many words or to the space allotted
for it. Suffice it to say that "Shame" is the story of David
Fielding (portraytd by John Gilbert) who learns, after he is
happily married, that he is a half-caste — his father having been
an American, his mother a Chinese woman. His agony is
great, and, in the end, he makes his great sacrifice by renounc-
ing all claim to the love of his wife and fleeing into the wilder-
ness of lonely Alaska.

August 13, 1921

EXHIBITORS HERALD

Sponsors Charlotte
As Exchange Center

Varner States This Would
Mean Big Saving to
Exhibitors

(Special to Exhibitors Herald)
LEXINGTON. N. C. Aug. 2.— In a
letter to members of the Motion Picture
Theatre. Owners of North Carolina H. B.

Varner, secre-
tary - treasurer,
urges exhibitors
to patronize as
far as possible
the film ex-
changes at Char-
lotte.

By doing this
and making
Charlotte the ex-
change center of
the Carolinas a
great saving on
express charges
can be made, he
states.

H. B. Varner Mr. Varner

again calls attention in the letter to the
motion picture exposition which will be
held in Charlotte on Dec. 6, 7, 8 and 9.

"It will be the biggest and best motion
picture exposition the South has ever
seen," he predicts. "Mark these dates
on your calendar and begin to boost
now."

The annual dues of the organization
have been fixed at $10.

Miller's Censorship
Board Functioning at
New York City Office

(Special to Exhibitors Herald)

NEW YORK. Aug. 2— Censorship in
New York state became operative under
the Clayton-Lusk law yesterday. Offices
and projecting rooms have been opened
by the commission in the Candler build-
ing. 220 West 42d street.

The following statement has been is-
sued by George H. Cobb, chairman of
Governor Miller's board:

"It will not be my purpose to inter-
fere with the business of any person or
corporation unless the pictures which
they produce come within the inhibitions
laid down by the law. I do not think
that when there is an understanding
reached between the commission and the
producers any serious controversy will
follow."

Akers Is Promoted to

Home Office Position

G. E. Akers. formerly branch manager
at St. Louis for Famous Players-Laiky
Corporation, has assumed his new duties
at the company's home office in New
York as assistant to the sales manager
succeeding M. H. Lewis, who has been
transferred to the Coast.

Resigns As Manager

(Special to Exhibitors Herald)

OKLAHOMA CITY. OKLA., Aug. 2.
— William Jacobs has resigned as man-
ager of the Criterion theatre to enter
business for himself at Kansas City. A.
H. McLaughlin, local manager for Rob-
ertson-Cole at Dallas, Tex., will succeed
Jacobs.

Los Angeles Business Men
Arrange to Aid Producers

Cinema Finance Corporation Will Give Financial
Assistance at Reasonable Interest — Means
Cut in Production Costs

(Special to Exhibitors Herald)

LOS AXGELES. August 2 — The Cinema Finance Corporation, a
motion picture financing organization formed by bankers and local busi-
ness men to extend financial aid to Los Angeles' largest industry, will open
offices in the business district at an early date.

Will Have Capital of S2.000.000

The new corporation will have an authorized capital of S2.000,000 ot
which $1,000,000 will be preferred stock and Sl.000.000 common stock. A
substantial proportion of this will be subscribed by business interests in
Los Angeles.

Among the Los Angeles business men who will. serve as directors
are John B. Miller, president of the Southern California Edison company ;
Thomas H. Ince, motion picture producer; Harry Chandler, president and
general manager of the Times-Mirror company ; George E. Farrand, at-
torney; Dan Murphy, capitalist and president of the Brea Canyon 0:1
company; William H. Davis, vice president and counsel of the Pacific
Mutual Life Insurance company ; Garretson Dulin of Hunter-Dulin Com-
pany and John E. Barber, vice president of the First Securities Company.

Since the original announcement made
several weeks ago the* scope of the
Cinema Finance Corporation has been
considerably enlarged as the result of
discussions held with different prominent
interests that have evinced a desire to
assist in the financial encouragement of
the motion-picture industry. It is to be
the definite policy of the corporation, it
is said, to finance only productions of
the highest quality, and no picture will
be financed which is in any way censor-
able or objectionable.

Financing Has Been Difficult

In discussing the new organization,
John E. Barber, vice-president of the
First Securities Company, said:

"To counteract the 30 per cent reduc-
tion in attendance at motion-picture

Japan — A Land
Of Opportunity

The HERALD this week is pre-
senting the first of a series of three
articles on Japan, written by Harry
M. Owens and K. Mukaeda, now
in the far east representing the
Associated Producers, Inc.

Japan offers opportunities for
people in almost every branch of
the motion picture business — the
exhibitor, the distributor, and the
producer.

The first story of the series ap-
pearing on page 27 is devoted to
the opportunity offered the ex-
hibitor. The second will be de-
voted to the distributor and the
third to the producer. Each is
well worth reading.

theatres producers are forced not only to
turn their attention to the production ■: i
better pictures, but also to concentrate
their efforts on reducing their cost?.
One of the chief obstacles in the way c :
this reduction and the successful read-
justment of the industry is the difficulty
of obtaining financial accommodation on
reasonable terms. This is due primarily
to the unfamiliarity of our bankers with
the needs of tjie industry and its method
of operation.

"The cost of capital is today one of
the chief items in motion picture pro-
duction and it is frequently the case that
the producer, dependent on private
sources for his financial accommoda-
tion, is forced to pay from 30 per cent
to 60 per cent for the capital required
to make his product. The picture in-
dustry should have an adequate finan-
cial structure under which it may obta::i
the financial assistance to which it is en-
titled.

Old Method Is Outgrown

"The motion picture industry has out-
grown its present method of private
financing on costly terms. New and
broader avenues of finance should be
opened to the industry if its reconstruc-
tion and growth are to be assured. Since
the time has not yet arrived for extensive
appeal to public funds through flotation
of securities, the transition from private
to public, financing may best be accom-
plished through the aid and assistance
of our banks and trust companies, as
well as finance corporations organized by
business men to supplement the banks'
efforts by providing junior financing.

"The Cinema Finance Corporation is
an essential intermediary. It will ad-
vance funds to nationally known pro-
ducers of artistic and business ability for
the production only of clean and artistic
pictures — pictures not censorable in the
slightest degree. The Finance Corpora-
tion will supplement rather than supplar.:
financing of motion pictures by banks.
The experience of many banks which
have studied the motion picture indus-
try has been that, properly safeguarded,
loans against motion picture negatives
offer desirable security and possess a
high degree of liquidity."

EXHIBITORS HERALD

August 13, 1921

A Nation-Wide Defense

Forty-six states now are represented in the membership of the PUBLIC RIGHTS LEAGUE.
Theatre men of Nevada and Rhode Island are the only ones not enrolled in this national movement to
enlist the support of the public in a defense of the motion picture.

Exhibitors of NEVADA and RHODE ISLAND! Let's make the campaign 100 per cent.

ANDERSON, C. A., Star theatre, Mineville, N. Y.
ANDERSON, ELLIOTT, Grand theatre, Alvin, Tex.
ATKINS, R. E., Lyric theatre, Elkville, 111.

BECK, J. E., Vitagraph, Inc., Albany, N. Y.
BIRKENHAUER, J. H., Fox Film Corporation, Al-
bany, N. Y.

CARTER, B. D., Directa theatre, 166S Grand Con-
course, New York City.

CHARLES, C. C, Albany Theatre Supply Company,
Albany, N. Y.

CONNOR, L. L., Victor theatre, Cambridge, N. Y.

COSTELLO, J. D., Opera House, Poultney, Vt.

DICKINSON & LA ROCQUE, New Fairyland thea-
tre, Warrensburg, N. Y.

DOBBECK, L. N., Playhouse, Ticonderoga, N. Y.

ELAM, G. B., Princess theatre, Winnsboro, La.
ELLIOTT, CHARLES, Jewel theatre. Sidell, 111.

FERRY, C. A, Crown theatre, Pasadena, Cal.
FISCHER, LEW, Bradley theatre, Fort Edward, N. Y.

GILLIES, JOHN M., Star theatre, Salem, N. Y.
GRACE, W. E., Black theatre, Fair Haven, Vt.
GREEVER, H. K , Pictorium theatre, Vernon, Tex.
GREIVER, SI, Greiver Productions, Chicago.

HALL1GAN, C. B., Universal Film Company, Albany,
NY. " .

HAMBLET, HARRY J., Gardiner Pictures, Inc., Al-
bany, N. Y.

HANSEN, C. F., Dreamland theatre, Eau Gallie, Fla.
HAYME, JOHN H., Rcedville theatre, Reedville, Va.

INSERSOLL, R. C, Orphcum theatre, Oclwein, la.
J

JENNINGS, H. N., Pastime theatre, Granville, N. Y.

KEMPERER, M. W., Famous Players-Lasky Cor-
poration. Albany, N. Y.

LANGDON, L., Dooly Exchange, Albany, N. Y.
LEARMAN, B., Majestic theatre, Hamlet, N. Y.
LEVY, J. W., 730 South Olive street, Los Angeles.
LOSMER, PAUL, Bolton Landing, N. Y.

MC CARTHY, CHARLES A., New theatre, Hoosick

Falls, N. Y.

MC CARTHY, F. J., Liberty theatre, Port Henry,

N. Y.

MALLERY, A. T., Starr theatre, Corinth, N. Y.
MORAN, B. M., Pathe, Albany, N. Y.

O'DELL, O. B., Electric theatre, Lake George, N. Y.
P

PHELPS, C. W., Cady theatre, Chatham, N. Y.

REGAN, DENNIS S., Star theatre, Greenwich, N. Y.

RICHARDSON, ARTHUR, Schroon Lake, N. Y.

RICHARDSON, HOWARD W., Plaza theatre, Ches-
tertown, N. Y.

ROSEN, FREDERICK M. & COMPANY, Theatrical
Specialists, Organizers and Financiers, Evansville, Ind.

SCHAGHTICOKE AMUSEMENT ASSOCIATION,

Town Hall, Schaghticoke, N. Y.

SHIRLEY, ED., Link theatre, Walkerton, Ind.

SHOUPP, H. W., Mall theatre, Sidney, O.

SIMPSON, C. H., Princess theatre, Millen, Ga.

STEWART & JONES, Eagle Opera House, Peters-
burg, N. Y.

TEFFT, L. B., [. O. O. F. Hall, Berlin, N. Y.

VAN RIPER, Dreamland theatre, Eau Gallie, Fla.

WADE, C. H., O'Kceffe theatre, North Creek, N. Y.
WALLACE, GEORGIA, (.rand theatre, Whitehall.
N. Y.

WOODARD, G. A.. Fox Film Corporation, Albany,

August 13, 1921

EXHIBITORS HERALD

Keeping Up With Smith

(A playlet, the locale of which might be any city. There are three char-
acters, Exhibitor Jones, manager of the Princess; Jones' attendant, and
Exhibitor Smith, manager of the Palace, which abuts on the Princess.
The opening scene is in the lobby of the Princess. Jones is talking with
his attendant.)

"Smith isn't putting on vaudeville these nights,
is he?"

"Nothing like that. Why?

"I was wondering what kind of a stunt he is put-
ting over to get such applause every performance."

"Don't know much about it. The operator told
me something about a slide he had to run every
night that had something to do with the freedom of
the screen."

"So!"

(Jones scratches his head, then strolls into the
Palace where he meets Smith.)

"Tell me. Smith, what's your stunt which wins all
of the applause every night. I'd like to be in on
your secret. Every time the people come along
they hear the clapping in your house and pass up
my box office cold." -

(Smith, with a good, hearty laugh, slapped Jones
on the back.)

"That's a good one, Jones. The thing has more
possibilities than I thought."

"What thing?"

"I'm running a series of slides, Jones, aimed to
enlist the support of the public in the industry's
fight against censorship and other fool laws the
reformers are advocating."

"You don't think for a minute, do you Smith, that
running a slide every performance is going to in-
fluence the public?"

"You've heard the applause, haven't Vou?"

"Yes, but that doesn't mean anything."

"It means just this, Jones, that a majority of the
people want more individual liberty and less re-
form."

"Suppose they do applaud. What good will that
do the industry?"

"It does this: It gets people to thinking about the
question and when they go to the polls the next
time they are going to be darn careful not to vote
for a candidate who wants to destroy your business
and my business."

"But suppose the candidate hasn't voiced his
stand on censorship, blue laws, etc. What then?"

"It works this way. Suppose a bill is introduced
in the legislature. I've been running this slide
propaganda. I've won the support of my patrons.

They'll sign petitions for me. I take these petitions
to our legislator. Don't you imagine he will think
twice before voting 'yes' for these bills when he
finds his constituents are protesting.

"But why bother running the slides now? Cen-
sorship hasn't a chance of coming up in this state
for another two years."

"That's just where the industry has been at fault.
The exhibitors and producers have always waited
until the eleventh hour to try to kill such legisla-
tion. Sometimes they've won and some times
they've lost. Why not prepare far enough in ad-
vance for these fights and be sure of victory?

"Not only that. By running these slides I'm win-
ning the confidence of my patrons. Think what it
would mean if the thousands of other theatre men
would do likewise. It paves the way for other
propaganda. If a bill comes up in the city council
or in the legislature providing for additional taxa-
tion we can urge the people to protest. Tell them
on your screen that it will bring higher admission
prices. Just watch the results.

"We can make our screens as valuable to us as
the editorial pages are to the newspapers. We can
arouse community interest in various projects. We
can be of aid to the government as we were during
the war. Did you ever stop to realize, Jones, that
we have at our beck and call the most powerful
weapon in the world. Although we don't want to
get angled up in politics we certainly can remem-
ber our friends. and boost them."

"Where could I get a set of these slides, Smith?"

"You can make the slides yourself. I use the
brief editorials published each week in 'Exhibitors
Herald' in connection with the PUBLIC RIGHTS
LEAGUE."

"How much does it cost to join this LEAGUE?"

"Not a cent. Just tear out the pledge and sign it.
Then mail it to 'Exhibitors Herald' and you are
enrolled in this movement."

"Thanks for the tip, Smith. I'm going after some
of this applause myself."

(A few minutes later Jones drops a letter in the
mail box addressed to the PUBLIC RIGHTS
LEAGUE.)

EXHIBITORS HERALD

August 13, 1921

Don't

Try

Regulate

Your

Neighbor

Speaking at the First Congrega-
tional church in Wilmette, a Chi-
cago suburb, the Rev. Harry L.
Myers of Decatur, 111., said:

"Keep your own house in order.
Don't try to regulate your neigh-
bor.

"What is wrong for you on Sun-
day might be all right for him.

"There has been too much blue
law agitation."

The opinions of Rev. Myers are
the opinions of the motion picture
industry. They also are the opin-
ions of the majority of people if
the majority can be persuaded to
speak.

By conducting a comprehensive

All the wise men of the world are not
wise enough to sit in judgment as to
what the public shall see upon the
screen. The public alone is compe-
tent to judge. Therefore, legalized
censorship of motion pictures cannot
prove successful.

PUBLIC RIGHTS LEAGUE.

This is copy for slide No. 15. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

slide campaign in behalf of the free-
dom of the screen exhibitors can
induce their patrons to publicly
denounce the meddlers.

Enlisting the support of the pub-
lic rests with the theatre man. It
can be done by a conscientious ef-

fort on the part of the exhibitor to
reach every person in his neighbor-
hood with the propaganda of the
PUBLIC RIGHTS LEAGUE.

Start this campaign today and
tomorrow you can be assured of
victory.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Sign and mail to EXHIBITORS M

HERALD. 417 South Dearborn Street. 1Name

Chicago. You then will he enrolled as Theatre
a member if the PUBLIC RIGHTS

LEAGUE. City

Clip Out!

ign

And Become
a Member of
League

August 13, 1921

EXHIBITORS HERALD

The M otion ricture Ind ustry

in Japan

This Is the First of Three Articles on the Opportunities

Offered Americans in the Orient

Article 1. THE EXHIBITOR

V°<

AST SUMS

money are
to be made in
Japan today by or-
ganizations who
will construct the-
atres along mod-
ern lines in which
will be incorpor-
ated those ar-
rangements for
capacity and safety

of life and limb, together with such sani-
tary arrangements as have bee i found ab-
solutely essential in other countries
which have advanced further in this re-
spect than Japan.

The theatres now operating in Japan
are small, poorly furnished and ill kept.
With people seated and standing the
houses will accommodate on an average
of 1.500 to 1,700.

Within the theatres there usually are
three classes of accommodations, graded
according to the European system. In
Tokyo, Yokohama and Kobe some of the
houses have in addition a "special class,"
which is located in the rear of the first
balcony and furnished with armchairs.
This class takes care of foreign patron-
age.

First-class accommodations r.re found
in the lower section of this balcony, ar-
ranged with cushioned matting, where
patrons may sit
Japanese fashion.
Second class is
along the sides of
the horseshoe, also
in the balconv.

By HARRY M. OWENS and K. MUKAEDA QIM.VSJ

(These men, who are representing Associated Producers, Inc., in the Far
East, describe in a vivid and interesting manner the present conditions of the1
motion picture industry in Japan. In this installment Messrs. Owens and Mu-
kaeda state that vast sums are to be made by American organizations who will
construct modern theatres in the Orient.)

Japanese manufacture generally are used
in the projection machines and these do
not have the steady arc properties of
those made in America. Although
American carbons have been conceded by
the exhibitors to render a steady arc and
a far better picture, they have been
turned down with the statement that
"they are too good for use in Japan where
the public is not so critical."

The source of the primary electrical
current is usually good, but its efficiency
is lost in a maze of makeshift converter
equipment which has been picked up in
foreign countries and brought to Japan,
where it lives another life along with an
apparatus manufactured in many differ-
ent places. This sort of an assembly of
electrical equipment leaves little for im-
agination as to the ultimate results.
Screens, also, have been given little
thought as far as efficiency is concerned.

tures, one in seven

quality seems to be
the rule for pro-
grams. In one repre-
sentative theatre the
pictures offered are
an educational
weekly, one reel;
a comedy, two
reels, and two fea-
reels. The screen-

THE

ground floor
are to be found
many narrow, nn-
comfortable
benches where
those holding third
class tickets mav
sit huddled to-
gether. These seats
are not provided
with back rests,
and the idea seems
to be to crowd as
many persons as
possible into this
space.

Ventilation is very,
poor, the electric
fans provided dur-
ing the hot weather
serving only to stir
up the foul air, as
no means for its
escape is provided.

Projection of pic-
tures is given little-
thought beyond ob-
taining some kind
of an image on the
screen. Carbons of

Associated Producers representatives visiting the Shochiku Kinema studios at Tokyo.
Seated at the left is Miss Yei Higashi, feminine star; center, Harry M. Owens:
right, Meroguchi, "the Lew Cody of Japan." Standing, second row, second from
left, Mr. Osen Taguchi, general manager; on extreme right, K. Mukaeda.

ing time is about four and a half hours.
The prices for admission arc: Special
class, 150 yens; first, 75 yens, and third,
40 yens.

A custom rendered necessary by the
importation of foreign films and which
has become an integral part of the or-
ganization of a cinematograph theatre
is the story teller. He originally was
indispensable, as all titles were in the
language of the country from which the
film was brought. Translations are
made for this gentleman and when the
picture is projected he stands in prox-
imity to the screen and gives his version
of the story to the audience in the
Japanese language.

At the present time, although facilities
exist by means of which the work could
be done, the titles of foreign films are
not translated. The story teller, owing
to his time hon-
ored appearances,
together with the
dramatic assistance
which he is able to
command from the
story he tells, has
worked his way
into the hearts of
the Japanese the-
atregoer.

A POPULAR
story teller is
as much of an as-
set to a motion pic-
ture theatre today
as any other one
thing, if not the
greatest. He also
works with plays of
Japanese manufac-
ture, where may be
found only a few
titles in the native
language, and even
in this field the
story is not com-
plete without him.

In Tokyo the
city officials re-
cently investigated
the capacity of the
story , tellers with
the idea of bring-
ing this depart-
ment of the indus-
try to a higher

(Concluded on
page 28)

EXHIBITORS HERALD

August 13, 1921

News Reel Is Fast Becoming a
Great Power

Says LORD NOR THCLIFFE

British Journalist Declares That America Leads the World in
the Development of the Technical Side of Motion Pictures

LORD NORTHCLIFFE, noted British journalist, recently was given
his first opportunity to visit a motion picture studio. During his stay
in New York City he spent two hours inspecting every department
of the large plant operated by Fox Film Corporation.

"This is all so big it is staggering," he declared as he was shown the
many phases of production.

OF special interest to the distinguished
journalist was the production of the
news reel. He predicts a great future
for this type of picture. In this connec-
tion he said:

"Motion picture news reels will soon
take their place with the foremost news-
papers in the world. They are fast be-
coming a power to be reckoned with."
* * *

When the visitor was being conducted
through this department Herbert Han-
cock, who is in charge of Fox News,

offered an apology for the apparent un-
tidiness of the room.

"Why, that's nothing," replied Lord
Northcliffe. "No successful newspaper
ever had a tidy office. I think my office
in London is the most untidy in all Eng-
land. We work too fast to be tidy."

In the opinion of Lord Northcliffe "the
development of the technical side of mo-
tion pictures in America is ahead of any
in the world."

"Everything seems to fit in its own
groove here," he remarked. "It is cer-

MONEY MAKING IDEAS

Which Have Been Used Successfully by
Exhibitors to Build Up Their Patronage

By HARRY M. PALMER

(Manager, Liberty theatre, Wash-
ington, Ind.)

The showing of Will Rogers

in "Cupid the Cowpuncher"

was the occasion of giving a

limited number of "Kewpie"

dolls to patrons. This doll

linked up fine with the title of

the picture and, in fact, Will

Rogers wins one in the picture

for being the homeliest man in

town.

We secured a downtown
window and made an elaborate
display of the dolls. The at-
tention they attracted was ex-
cellent advertising, The an-
nouncement that they would be
j^iven away the night the pic-
ture was shown attracted a big
crowd.

The dolls are inexpensive,
costing about twenty-five cents
each. They can be obtained
from most any house which
sells carnival and fair novelty
goods or the writer will furnish

to any exhibitor the names of
several houses where they can
he purchased.

By MRS. W. H. HELFER

(Manager, Itasca theatre, Alice,
Tex.)

I owe it to the Herald to
tell of my success in getting
a new serial started. Two
weeks ahead of time I adver-
tised a free show to the kids
and ladies. I did not pay one
cent for advertising and didn't
even tell them what the show
was to be. I had more than
I could accommodate for my
first show. Of course, the men
came out of curiosity to sec
what was going on and I took
in a good deal more money
than usual. My serial is now
well advertised; my patrons
feel good over me giving them
a free show and I am way
ahead on the deal. I consider
a free show once in a while the
best advertising I can buy.

tainly made for economy of time and
space."

* * *

President William Fox and Winfield
R. Sheehan, general manager, met Lord
Northcliffe when he arrived at the plant
with several New York friends. He
visited the executive offices first and then
followed the tour of the entire plant.

The activities of every unit of the or-
ganization intensely interested him. "It's
really wonderful," he commented. Lord
Northcliffe's secretary had allotted him
one-half hour in which to view the
studio. Although he remarked time after
time that he was staying too long, he
remained for two hours that he might
not miss a single thing.

Is It Possible for

Steffes to Retire?

(Special to Exhibitors Herald)

MINNEAPOLIS, MINN., Aug. 2.—
It has been generally rumored that Wil-
liam A. Steffes would retire as president
of the United The-
atrical Protective
League at the conven-
tion to be held at the
West Hotel here on
August 9 and 10. #

The question is
asked: "Can he?"
"Will members of the
league permit the man
who has placed the as-
sociation on a solid
foundation retire from official life?"

Owing to the fact that no other ex-
hibitor has been mentioned as a likely
candidate leads to the conclusion that
Steffes will find it difficult to lay aside
executive responsibilities.

W. A. Steffes

Free Matinee for

Kiddies at Ranger

(Special to Exhibitors Herald)

RANGER, TEX., Aug. i.— Children
are admitted free at the Manhattan the-
atre between 9 and 11 o'clock every Sat-
urday morning. This policy has become
very popular with the youngsters of
Ranger and vicinity.

Interior Is Redecorated

OSHKOSH, WIS.— The interior of
the Rex theatre has been redecorated.
New lighting effects have been installed.

EXHIBITORS IN JAPAN

(Concluded from page 27)

plane, and much improvement is antici-
pated as a result of this good work.

No matter how excellent a picture may
be, it is accorded only the one week's
run given the average production. Spe-
cial advertising is employed rarely to
stir up public interest in particularly fine
films.

Censorship duties have been placed in
the hands of the police of each city.
What may be passed by one city may
be eliminated by another, this mutilation
robbing the stories of their dramatic
value.

Children under 16 years of age are
denied admittance to theatres unless ac-
companied by adults, and this rule ap-
plies to motion picture theatres also.

(This article revcli, the possibilities of ad-
vancement of the cxhibitorial field in Japan.
Next week Mr. Owens and Mr. Mukaeda will
discuss the distribution of pictures in the
Orient.)

EXHIBITORS ADVERTISING

op motion PicTtra^

Exploitation Review

The following exploitation re-
view is based upon reports of ex-
hibitors to the "What the Picture
Did for Me" department of the
Herald and theatre stories printed
in these pages. Though not all
productions powerful in influence
are included, those discussed are
representative of the various
classes and serve to show that
an even supply of motion pictures
possessing this quality is at all
times a v a i la b 1 e from many
sources.

"THE DEVIL" (Associated
Exhibitors) brought George Ar-
liss to the screen in an estab-
lished stage success. Emphatic
stressing of star name and play
history by advertising exhibitors
was noted. The production's in-
fluence upon the theatre was
shown chiefly in the elaborate
presentation accorded it by ex-
hibitors who formerly had used
prologues, etc., sparingly if at all.
Stimulus to presentation was im-
parted.

"THE LAST OF THE MO-
HICANS" (Associated Pro-
ducers) strengthened an impor-
tant bond between the theatre
and schools, clubs, churches, the
press and other important civic
institutions. James Fennimore
Cooper's novel admirably pictur-
ized provided a common meeting
ground upon which was based co-
operation through which old and
young were properly entertained
and brought to view the theatre
in its proper light as a com-
munity factor.

"THE KID" (First National)
greatly advanced the cause of
comedy, long mistakenly re-
garded by many as a backward
phase of motion picture entertain-
ment. The best known comedian
won respect as a great actor. A
comedy, for as such it was popu-
larly regarded, was granted to be
a great picture. The theatre was
freed from much undeserved criti-
cism. Incidentally, exhibitors
learned much about comedy pre-
sentation and comedv values.

Does the picture make the
theatre?

Or does the theatre make
the picture?

Which of the two domi-
nant factors of the screen is
the cause, and which the re-
sult?

It is less difficult to trace
picture influence than the-
atre influence. That does
not mean that it is the
stronger.

The question of suprem-
acy is one of deep interest to
all in the industry. The
brief digest of recent influ-
ential productions presented
herewith is offered as a basis
for reflection. Ask yourself
as you read whether the pic-
tures included were pro-
duced to conform with the-
atre demands or whether the
reverse argument is sounder.

"OVER THE HILL" (Fox)

has demonstrated picture impor-
tance effectively. Though ex-
hibited to a limited clientele its
name is known throughout the
nation and persons who will not
see it for many moons discuss it
intelligently. Only things of im-
portance are thus widely heralded
by press and word of mouth. A
picture which proves to picture
people the importance of pictures
serves valuably the cause of the
screen.

"THE CABINET OF DR.
CALIGARI" (Goldwyn) gave
trade and public something to
think about. A radical departure
from production standards, and
as daring in story and perform-
ance, it bred discussion of possi-
bilities, developments, etc., which
is of more than momentary dura-
tion. Such discussion stimulates
general interest on the part of
the public and serious thought
within the trade. Neither can be
too deeply stirred.

"EAST LYNNE" (Hodkin-
son) proved the superiority of
the screen. A picturization of a
stage classic won from the ma-
jority of those who compared it
with the original unqualified en-
dorsement of the Hugo Ballin
production. Many of the com-
parative few who still hold out
against the motion picture theatre
were brought to see it in its true
light. The benefit to the motion
picture theatre will be a lasting
one.

"THE FOUR HORSEMEN
OF THE APOCALYPSE"

(Metro) has figured importantly
in the conquest of the stage field.
Exhibited in legitimate theatres,
it has remained in engagement
when stage attractions under like
circumstances have been with-
drawn. The public attaches its
own significance to such an oc-
currence. It is a significance
favoring the film form of enter-
tainment.

"DECEPTION" (Paramount)
induced the formation of "100%
Quality Leagues" in which mer-
chants banded together to adver-
tise in connection with the theatre
honesty of treatment, fairness of
prices and general business integ-
rity. Theatres identified with the
merchant body of their cities in
such a campaign win more than
temporary profit.

"WITHOUT BENEFIT OF
CLERGY" (Pathe) added Rud-
yard Kipling to the motion pic-
ture theatregoers library and a
literary classic to the screen
without loss. Another step to-
ward universality for the theatre
clientele. Another step upward
as an institution of arts and let-
ters.

"THE LITTLE CLOWN"

(Realart) served invaluably as a
summer attraction in a number
of cities. In one an exhibitor used
it to defeat a carnival in open
warfare. A circus picture pub-
lished in circus season and gener-

(Concluded on page 62)

EXHIBITORS HERALD

August 13, 1921

Suggestions in the Stills

w w T CA VT Tel1 Wh>' 1 Love You But 1 Do" one of
I the most popular ballads of yester-year, is seen

upon the piano in the above scene froni "Moral
Fibre," a forthcoming Yitagraph feature starring Corinne
Griffith. The setting is one that is easily approximated
upon the theatre stage and the actual presentation feature
in which the song may be used may be directed by any
competent musician. In the revival of an old-time favorite
lies opportunity for various types of song popularity con-
tests and basis for considerable newspaper publicity. It is
doubtful if a better selection of a song number could have
been made. Adults in the audience should receive such a
prologue or interlude with exceptional warmth.

GREAT space lias been given in the newspapers of
the nation to the question of short skirts, rolled
hose, cosmetics, etc., in connection with the employ-
ment of office help. Employers have stated their opinions
in the matter, and public interest has been aroused. When
"Short Skirts," Gladys Walton's Universal production, is
exhibited the exhibitor who properly capitalizes this pub-
licity should lind his theatre well crowded for the run.
The above still shows the fitness of such a stunt in con-
nection with the picture's exploitation. The title suggests,
likewise, many forms of presentation which may be used
with like success.

EXPLOITATION characters are practically "made to
order" for "Little Italy," Alice Brady's Realart pro-
duction. A girl dressed in masculine attire and wearing
a mask should attract considerable first attention. When
she is approached by a man in the garb of a French of-
ficer, similarly masked, original interest will be heightened.
The third figure, who may explain the identity of the
others and the purpose of their appearance upon the city
streets should complete an exploitation stunt which should
bring large patronage to the theatre exhibiting the produc-
tion. The same characters may be used, of course, in
presentation of whatever character is desired.

AMBROSIO'S production of Yictorien Sardou's play,
"Theodora," distributed by Goldwyn, is of spectacular
nature and contains the above scene. It should be pos-
sible to arrange with lodges which use ornate costumes in
their rituals for presentation of the production with a stage
feature based upon the still. There is a wealth of bombas-
tic musical material which may be used to create the proper
impression of royal magnificance. The setting itself is
not so elaborate as to make approximation unduly diffi-
cult. There are many ways of linking the presentation
with local institutions in such manner as to induce volumi-
nous newspaper publicity. Straight advertising should,
of course, include ample mention of the presentation used.

August 13, 1921

EXHIBITORS HERALD

Tradition Dramatized for
"Heart of Maryland" Run

Tradition \va.' dramatized for the
exploitation of Yitagraph's "The
Heart of Maryland" at the Manor
theatre, Brooklyn Manor, Long Is-
land, N. Y.

David Schaefer, whose exploita-
tion experience may be surmised
when it is stated that he won the
prize offered by Vitagraph several
years ago for the best advertising
of their feature, "Womanhood,"
was the "exploitation impresario"
in charge.

Look at the illustrations pre-
sented herewith. Then read the in-
teresting details of their signifi-
cance.

The belfry and bell used in the
production of the oicture were
brought to the theatre for the en-
gagement. They were mounted in
a vacant lot adjacent to the theatre
and there each day at four o'clock
in the afternoon a young woman
impersonating Catherine Calvert,
star of the picture, swung on the
clapper in imitation of the tradi-
tional event.

At even hours throughout the
day a substitute gong sounded the
time, giving the impression that
the belfry bell was used.

The front of the theatre was
decorated in keeping with the pic-
ture. Swords, guns, flags, etc.,
were used to reproduce the atmos-
phere of the Civil War period repre-

sented. Three men, attired in the
uniform of the Union soldier, pa-
troled the front of the theatre as
sentries.

A float was used in carrying the
exploitation abroad. A quartette in
proper uniforms was mounted there-
upon and as they made their way
about the streets old familiar cam-
paign songs were sung.

School teachers told their child-
ren sufficient of the history to
which the picture applies to stim-
ulate their desire to attend the
theatre.

In addition, a great amount of
standard advertising was done.

The result was the breaking of
the house record.

The theatre seats 800 persons.
Its nearest competitor has a seating
capacity of 1.800.

There is significance in the figures
and in the fact.

Mr. Schaefer's long experience in
exploitation of motion pictures has
been well spent.

EXHIBITORS HERALD

August 13, 1921

Use Float
For "Kid"
In Parade

All of Portland. Ore., turned out
to see the great floral parade, which
is an important factor in the annual
rose festival of that city.

All who saw the parade gave
close attention to the float entered
by Jensen & Von Herberg.

You doubtless gave attention to
that float, as shown in the accom-
panying illustration, before you be-
gan reading this article.

It was a good stunt.

The names of the five theatres
operated by 'that firm in Portland,
the Majestic, Liberty. Columbia,
Peoples and4 Star, were prominently
displayed on the float.

The scene represented was the
making of First National's "The
Kid" by Charles Chaplin.

It is doubtful if any current pro-
duction would have been a better
choice for the purpose. Probably
no picture published during the year
was the center of more general in-
terest.

The theatre chain benefited
through its participation in the an-
nual Portland civic event.

Theatres always are benefited
through participation in civic events.

More exhibitors should realize
that. More work of that nature
should be done.

It is not reported that the picture
was being shown at any of the the-
atres during the period of the festi-
val. Neither is that point impor-
tant.

The important point is that the
theatres were excellently adver-
tized. More people were reached
by that float than could be reached
by half a dozen independently-oper-
ated stunts of like character.

Participation in civic events is one
of the most effective theatre ex-
ploitation stunts at the exhibitor's
disposal. When such participation
becomes the rule rather than the ex-
ception a better theatre estate wiil
have been effected.

These independent Stars and Directors produce or appear in

First National Pictures

I iO 'ated First

is a nation-W/de co.|
opt ratiw t»fan,,dhon aC

findtP«ndenlslars ina

ASSOCIATED FIRST NATIONAL PICTURES,
which is calculated to serve at once as a blanket a
cific advertisement for whatever attraction may b
of stars, directors, etc., responsible for First National at
the margin of the poster, leaving a space that will acco
use of exhibitors in making special announcements of c
or changed as desired throughout the stand of the shee
sheet as it appears without the setting in of the special
exhibitors, it is said, at cost.

INC., has prepared for exhibitor use a twenty-four sheet
Jvertisement for the First National program and a spe-
2 in exhibition at the time of the posting. The pictures
tractions during the 1920-1921 season are placed about
mmodate four full sheets in the center. This is for the
urrent attractions, such announcements being renewed
t. The illustration gives a clear idea of the twenty-four
announcement paper. The stand will be supplied to

A Genuine
Broadside

A broadside which converted the whole of his theatre into a practical advertise-
ment for First National attractions was used by D. Wolerstein, manager of the
Majestic theatre, Jackson, Miss., as shown in accompanying illustrations. Mr. Woler-
stein, a thorough workman in whatever he attempts, ran true to form in the handling
of his First National Week. Although practically every "big exhibitor" in the country
using that program has conducted a similar event, none have produced more complete
representation than the manager of the Majestic.

EXHIBITORS HERALD

August 13, 1921

Exploitation Stories
Recorded by the Lens
Showing the Trend of
Advertising Activity

PASSENGERS alighting from Bayonne, N. J., busses
in front of the Lyceum theatre stepped upon paper
advertising Paramount's Cosmopolitan production,
"The Wild Goose," placed in that unique position by
Fred V. Green, Jr., Paramount exploitation man. It
is reported that nothing save rain damages paper se-
curely pasted in such a position and suggested that
such placement need not be limited to the space in
front of the theatre.

kfcrpob MUCH SPEED," which promises to surpass
A in exploitation records Paramount's earlier Reid
vehicle, "What's Your Hurry?" has had its second big
campaign. Des Moines, la., was the scene of the event
and accompanying illustrations show the work done. The
mayor of the city endorsed the campaign, his letter being
carried in illustration of the general speed-warning story

in Des Moines papers. Max Doolittle, Paramount repre-
sentative, took over direct management of the campaign,
co-operating with Arthur G. Stolte, managing director of
the Des Moines theatre, where the picture was shown.
Practically every stunt used at the picture's initial cam-
paign in Philadelphia was duplicated, with sundry elabor-
ations in accordance with local conditions. So well known
are the methods by which "What's Your Hurry?" was

NEWSPAPER advertising as well as the window
display of the Adskin-Tilley Furniture Company,
Holyoke, Mass., served as advertising for "The Inside
of the Cup," Paramount production, when that attrac-
tion was shown at the Strand theatre.

made one of the big exploitation pictures of film history
thai description of work presently done in connection with
"Too Much Speed" is not essential to the successful ex-
ploitation of the latter attraction by American exhibitors.
The pictures are of sufficiently similar nature to admit
of practically identical advertising.

August 13, 1921

EXHIBITORS HERALD

THE children of Herkimer. X. Y., shared with chil-
dren of practically every city in the country the ex-
perience of viewing an exhibition of Yitagraph's "Black
Beauty," featuring Jean Paige, as the guest of a theatre.
In this case it was the Liberty theatre that entertained.
The illustration shows the exterior of the theatre with
the children assembled tor the photographer. Children
throughout the country have been entertained by thea-
tres showing this production, lasting friendships being
created in that manner and much good done for the
theatre as an institution, for the children themselves,
and for the closer relationship of communal factors
generally.

FOX'S "A Ridin' Romeo" was shown juvenile mem-
bers of the "Muse Club." organized by X. X. Fruden-
feld in behalf of Saturday matinees at the Muse theatre.
Omaha. Xeb.. on the anniversary of its formation. Since
its inception the admission price has been raised from ten
to fifteen cents, the added nickel going to buy presents
which are given to the more than 600 entertained each
week. The children marched to the theatre in a body.
Below is shown the stage of the Sun theatre during a
presentation for Goldwyn's "Bunty Pulls the Strings."
in which members of the Omaha Scottish Society partic-
ipated, giving characteristic numbers.

CUTOUTS from the twenty-four sheet issued with
"The Traveling Salesman." Roscoe Arbuckle's
Paramount production, were used effectively by Bohan
and Landorf, leather goods dealers, in Xew Haven,
Conn., where the picture was shown at the Ria'ito the-
atre. The entrance to the store, as well as the window,
was covered with picture representation as shown in
illustrations presented above and below. In addition to
the direct appeal to traveling men, the store worded its
cards in such manner as to include the vacation traveler,
a provision particularly worth while at this time.

EXHIBITORS HERALD

August 13, 1921

Personal Messages Prove
Good Summer Advertising

ENJOYMENT

' HE

udJuKtroent of the GIANT TI'PHOOS
»L J KAMI that keep our METROPOLITAN,
^^■^ KMI KFKBOCKKR, YORK nnd other*
nf the SF.VKN ("RANDALL THFATKRS IN WASH-
INGTON many drfrfr» cooler than the oul.iidc tem-
perature, doee not constitute oar only preparation
for the heated Icrm.

Tod*) the heavy winter relours are supplanted
by ih'r rrlap. cool, rummer cretonne*, and eaeh of
our theater* i .< i A araaonable appearance nf
KRrJSKNI'jiS AND COMFORT from entrance lobby

The tin wabpM of —v orchestra* and house allnehe*
today don their natty palm bout lies, not only u add
to their rnmforr. but equally to increase there abd-

II y I

■ he t

urreous effici

that -prmifa from a sense or entire personal com-

Thrcr rrtnslderalicm*. n.- the charm of

the BEAT fUTl-HKS and I INFST Ml'SIf, Rwirr
patron? of our SEVEN THK \TERS the highc*f
mea.*orr of suinroertime KN.IOV.MENT available In
the CapltnL

HARRY M CRAND.ILI.

What part of your morning mail
do you read?

Do you read the advertisements?

Or do you read only the personal
letters thoroughly and dispose of
the advertisements with a glance?

The latter is the general course.

"It's too hot to read."

The chances are, unless you are
a very unusual citizen, that you ac-
cord the newspaper about the same
treatment. You probably read the
front page headlines, following
through such stories as seem es-
pecially interesting.

You probably read the editorials,
for that is business.

You undoubtedly read the theatre
advertisements, just as you read the
advertisements in this publication,
for they too are business.

They amount to personal letters
from those with whom you do
business, the opposition theatre
advertisements constituting the mes-
sages of your competitor, the ad-
vertisements in this publication the
messages of the concerns from
which you obtain pictures and ac-
cessories.

You do not read dry goods, hard-
ware, grocery and similar adver-
tisements as closely as you do in
Winter.

You cannot expect other readers
to do differently.

It is wise, therefore, to put your
message to the public in the form
of a personal message in so far as it
is possible to do so.

They will read that.

Personal message advertisements
have done much to stabilize business
for many exhibitors. Three such
advertisements are reproduced here-
with in reduced size, in order that
other exhibitors may use them as
models in preparing similar copy.

* Isn't it line to breathe deep of the
tresh. cool air which conies after a re-
freshing shower on a hot summer s
day? You only wish that it would

last.

While you would welcome such a
snappy downpour most every day. it is
not necessary that Jupiter Pluvius be
put to such a task, for you can free
yourself from all the discomforts of
this hot weather by simply buying a
seat at the Rivoli.
In the basement of that theater has been installed
a most wonderful air cooling and ventilating plant

■ orb a* i~ unsurpassed thnniut Hie eountry Just M was 1M
lUyoll rMM ro.nfurnhjy narm In t» Winter, so will it be a.
evenly aiid pmpe' ly rooled this Summer

\ll the air uhkh is drawn tnio the theater from the nut-
-,dr ,s Ihanaxhlj ..ashed b] a Slant spraylnc machine, dried,
fanned free trwlt any c.iualnlne dust and Iheq blown Me
flic auditorium— < nol and rcfresldnr.

This system is but one of the many fealnres which has
made the Hi. oil the populni amusement palace lhal II lias

Harry M. Crandall, managing
several theatres in Washington, D.
C., has long shown his appreciation
of the value of personal messages by
writing straightaway letters to the
public in advertisement form. Two
of his Summer messages are repro-
duced in the first and third columns
of this page respectively.

Harold Wendt, publicity director
of the Rivoli theatre, Toledo, (X
a comparative newcomer in the mo-
tion picture advertising field who
gives promise of upsetting tradition
and establishing important prece-
dents, used the personal message
advertisement presented in the sec-
ond column. It is particularly in-
teresting in view of his recent ar-
ticle in this publication detailing the
manner in which he has maintained
business during the warm weather.

Exhibitors everywhere will find
use of copy written in accordance
with the examples presented a
highly profitable investment.

An advertisement written in that
form impresses the reader as some-
thing more than an advertisement.
It impresses him as a personal mes-
sage from the management of the
theatre. And everybody reads per-
sonal messages, regardless of tem-
perature.

Especially is this form suitable
for an advertisement which has the
weather and its influences as subject
matter. The displays presented are
of that nature.

Read them.

Mr. Crandall speaks of his Ty-
phoon cooling system. The name
is one that goes well in such adver-
tising. As described by Mr. Cran-
dall it becomes a positive attraction.

In his second discussion, "Tru-
isms," Mr. Crandall goes on to list
and describe briefly the good points

TRU1S

t'MMER li(u> •rrlird The hoi
S~_ jh^S wither nn*N> la her* Co «t*>.
(^Na! KortgaMfJl/i convenient tur*ji«

f >*^ti>J W of . -I up,- from the forrueoti of lb«

^^CzT heated lenn alao we mi hand.
Our MKTROPOI.ITAN. K MCKERIWX K r R.
IVKM K CiRA.Nl> *nd other* of <he MKVKN
- KA\h U.l. THKATr-RI-i to \V»«hlnKton. In-

liKhnj: the SAVOY »nd the AFOLMK with
|Ml .]el.(rii<riil *l In -sen Cifdro.. «r. I IMOt t
KOR THEIR 000LXBB8 and rumlon ttotBf
,-%ta |he holtettl weathvr TfplftOM i*» ■>•*
|«M ihni Oil Che ntidttorlunia with cool,
vm-hed air manj time-. » mlnuu-. bMLV* unl-
form i«-n.p< riimrri> m*»nj dejirrri. tinder Ihao
I ii> outdoor"

K\en were our hounf ■• not the roolrtt, mom

nranir and moot wjuimlotiilj roatocMd <n the
< „.)<«). Um I \t I i.i.fvf of OUR MUM
,n<l Hi. 'MA KM OF OCR MIMC woulil r«ujw
tou to roritet the hem nnd It* dineomfortn.

A. II b, Hie protl-lon tor your tt^rUffl
I.MoVMKNT In perferl

BARM >i CRANDALL

of the programs offered at his
theatres. The point that the shows
would he good even were the
theatres as warm as theatres are
expected to be is subtly but effec-
tively registered.

August 13, 1921

EXHIBITORS HERALD

Sutch Assists Griffith

In Direction of Picture

Herbert Sutch has been appointed
assistant director with D. W. Griffith,
succeeding Elmer Clifton. It is Sutch's
sixth year with Griffith, beginning with
the days of "Intolerance" and meeting
no interruption excepting the time spent
in the Canadian army. His first work
as assistant director will be on "The
Two Orphans."

Get in on this —
It Means Money!

"A far better product than the
book itself, and it is probable
that Anna Sewell would say as
much. Must be considered as
one of the fine pieces of mo-
tion picture work of the sea-
son."— Nnc York World.

BLACK BEAUTY

Attraction Extraordinary

at the

Erie Theatre

IF CHARLES RAY LIVED Di H^GO he would join
our Big Fish Contest and try for !his SoO.Ofl Outfit we
are'gmns away. The only condition of entry e buying
some of our tackle.

JOIN UP AND BRING IN
YOCR BIG ONES

| PARKS- HILL- NEASE & CO.

, Groceries - Hardware - Implements

i Phones 250. 36S. 201

Tbe Old Poem — Told Without a Word

At Erie Theatrr Thursday aDd Frida
Jure 16th and 17th

Thursday and Friday

June the Sixteenth and Seventeenth
Stneteen Hundred and Twenty-One

Spnuil Vajir o« Mr GVfd* ty Sydney B Dawion O'gata

MOON'S

—for your Table Wants,
he has them. If we haven't
pot it. it isn't in town

GOLD FLIME AND
ROYAL BLEND
COFFEE
— are the best

Phones 404 and 47

EXACTLY

Leave vyur calls with us.
we'll locate your Doctor
for you

CENTRAL DRUG !
COMPANY

•"The San-Tox Stor»>"

Herald That Pays Way
Clears Path to Extra
Exploitation Endeavor

R. A. Gill, manager of the Erie
theatre, Hugo, Okla., writes as fol-
lows :

"Enclosed you will find a sample of
'self supporting' herald that we have
used with results in the last few
months. The idea is old but might
be worth passing along to some one."

The reply to that is:

It may be old, but it certainly is
worth passing along.

Accordingly, reproductions of the
front and back pages of Mr. Gill's
sample have been made and are pre-
sented above. They require little
description other than as to size. The
herald measures 8x10^ inches and
runs in four pages on slightly heavier
than newspaper stock.

The content matter of the whole is
about evenly divided between text and
advertising. The latter, according to
Mr. Gill, pays for the publication of
the herald.

That is costless advertising.

There are more than a few reasons
why costless advertising is worth
while.

Such advertising, aside from its
purely economical value, leaves the
way open for the more expensive and
not frequently undertaken varieties

of exploitation. There is always a
place to put money to advantage in
advertising. The more devices like
Mr. Gill's herald used, the more money
there is for feature stuff.

The one slight danger that such a
device involves is that it may lead the
unthinking into the error that it is in
itself sufficient.

To adopt a course of relying solely
upon such advertising as may be
maintained without cost is to abandon
thought of betterment, of business
progress.

American exhibitors are not busi-
ness men of that type.

Mr. Gill's herald is reproduced here-
with because it is worthy of adapta-
tion.

Joint First National

Week Successful at
Denver and Salt Lake

Exhibitors of five western states —
Colorado, Wyoming, New Mexico, Utah
and Idaho — celebrated First National
Week, June 19 to June 25, with phenome-
nal bookings and results, according to
reports from the Denver and Salt Lake
offices.

Conducted jointly by the Denver and
Salt Lake City exchanges, the exhibitors
in both territories massed behind the full-
page advertisements in the metropolitan
newspapers, and created great interest in
the project.

EXHIBITORS HERALD

August 13, 1921

DIGES V PICTURES of cAeWEEK

THE feasibility of presenting an entire program of
short subjects was clearly demonstrated by S. L.
Rothafel, of the Capitol theatre, New York, recently,
and the success of his venture has induced other the-
atre managers in various parts of the country to try
the same experiment. For hot weather, a program
of two and three-reel films, with special incidental
music, offers an ideal evening's entertainment. In com-
menting on the outcome of the experiment at the Capi-
tol, Mr. Rothafel said:

"The audiences during the week demonstrated that
the experiment was an unqualified success. This was
due to several reasons. First, the season of the year
made a program of short, light and diverting subjects
a welcome relief from some of the long and dull feature
programs.

"Then, too, we believe that the people now come to
the Capitol to see the pictures, rather than come to see
the pictures at the Capitol. The value of an institution
is such that the institution draws rather than the at-
traction and when a theatre has attained that institu-
tional value, it can stray from the beaten path of
monotony and still do a good business.

"To say that the short subject program is superior
to the other, is nonsense. A picture may have big
drawing value in itself, as a great many of them have,
and this added to the institutional drawing power cre-
ates the big business that is so essential to the success
of an enterprise. One will find that the short subject
program is just as expensive as the feature program, but
it is much more flexible and permits the show to move
more quickly, and if properly handled, can be made to
give more all-around satisfaction than the feature pro-
gram."

Exhibitors trying Mr. Rothafel's scheme should
not make the mistake of booking old, worn-out comedies
or short subjects that have lost their value by repeated
showings. There are companies now making two-reel
Westerns that have all the punch and zip of the regular
five-reel features, and with such short subjects as
"Topics of the Day," the various cartoon series, scenics
and news reels offered by the different distributing
companies, a splendid program easily can be assembled.

"THE CONQUEST OF CANAAN" (Paramount )
is the second picturization of Booth Tarkington's popu-
lar novel. This version follows the story closely and is
fairly interesting. It is the story of a small town youth
who wins the love and respect of his neighbors after
several years struggle. Diana Allen, Alice Fleming,
Macy Harlan, Riley Hatch, Paul Everton, Doris Ken-
yon, Charles Abbe, and Henry Ilallam give splendid
characterizations in support of Thomas Meghan.

"LITTLE ITALY" (Realart) presents Alice Brady
in one of the most pleasing roles she has had in some
time. The story is laid in an Italian settlement and con-
cerns a feud of long standing. Frederick and Fanny
Hatton wrote the story, Peter Milne prepared the photo-
play, and George Terwilliger directed it.

"THE SIGN ON THE DOOR" (First National)
with Norma Talmadge, is a splendid adaptation of a
stage success. The performance of the star and that
of the entire support cast is of a very high order. A
sure fire interest holding entertainment.

"DANGER AHEAD" (Universal) is an entertain-
ing little story, well photographed and well directed,
though of conventional design. It concerns the trials
of a little girl living with a severe aunt in a fishing
village, the usual triangle love affair and the final right-
ing of a wrong. Several thrilling incidents are intro-
duced for punch. Rolin Sturgeon directed.

"AN UNWILLING HERO" (Goldwyn) with
Will Rogers in the role of a tramp, is an adapted O.
Henry story, "Whistling Dick's Christmas Stocking."
It is a story of the South and holds one's attention
despite the slender plot. Charles Badger, who directed
it, brought out the comedian's idiosyncrasies to the full.

"MAID OF THE WEST" (Fox) is a rather weak
and implausible story of the love affair of a Texas girl.
Eileen Percy is the girl in the case, and while it has
plenty of action and many beautiful sets, it will not leave
a deep impression upon its spectators. Directed by
Philo McCullough, with a capable cast. The subtitles
are crude attempts at humor.

"THE FIGHTER" (Selznick), written by Albert
Payson Terhune, is an old plot with several new twists,
concerning a business man in love with his ward, who puts
up a strong fight. Conway Tearle is the b. m. and gives
a splendid performance. He is ably assisted by Winifred
Westover.

"THE FACE OF THE WORLD" (Hodkinson) is
an adapted story from the novel of Johan Bojer. a Nor-
wegian writer, directed by Irvin Willat. It contains
many stock situations and there are too many points of
interest in the plot to be convincing. Beautiful pho-
tography and satisfactory acting do not make up for
story's shortcomings.

"DON'T NEGLECT YOUR WIFE" (Goldwyn)
is Gertrude Atherton's first story written exclusively
for the screen. Superb direction of Wallace Worsley,
and excellent acting by entire cast makes this a worth-
while production. It is primarily adult entertainment
and one that will create a large following among Miss
Atherton's readers. It is in six reels.

Reviews of two new Fox special features, "Thunderclap," which opened July 30, at the Central theatre,
New York City, and "Shame," given its premier at the Lyric theatre, New York, July 31, appear on page 22.
"Thunderclap" is a racing melodramatic spectacle with Mary Carr, Violet Mersereau and Paul Ellis in the
leading roles. "Shame" has Rosemary Theby, William V. Mong, John Gilbert and George Siegmann in it,

and is a story of Alaska.

NORMA TALMADGE IN

THE SIGN ON

THE DOOR

(FIRST NATIONAL)
Splendid adaptation of the Chan-
ning Pollock stage success. Gives
Miss Talmage an opportunity to
act such as she does not often get.
Her work and that of the sup-
porting cast is of the highest
order.

"The Sign on the Door" is a photoplay,
adapted from a Broadway success, that
proves it is not necessary to change a
plot and rob a story of its superior points
in order to make it into screen material.
Here is swift moving drama, convincingly
acted, written by a dramatist that knows
the tricks of the trade. There is a smash-
ing climax and unique situations not met
with in the ordinary adapted story.

Miss Talmadge is at her best and gives
a performance that will long be remem-
bered among the vast repertoire of screen
plays in which she has appeared. The
cast includes also a long list of screen
favorites, all exact types for the parts and
artists as well.

Lew Cody, in an important role, is a
lovable villain and while the part wins
him little sympathy, his work, neverthe-
less, is finished and artistic. Charles
Richman. as Lafe Regan, gives one of the
best performances of his career. He has
a difficult role and gets all there is pos-
sible out of it.

The story is strict melodrama, one con-
cerning a girl who works as a secretary
in the office of a rich man with a no-
account son. The son endeavors to add
the girl to his long list of conquests and
string of broken hearts. He induces her,
against her better judgment to go to the
opera, and from there to an after-the-
theatre place to dine. The girl, innocent
in the ways of the world, and especially
of the set in which Devereaux is a figure,
trusts him, and is led into a private din-
ing room, where she is induced to partake
of an intoxicant. It is a questionable,
though smart resort, and watched by the
police. A waiter, assigned the private
room, sees that the girl is unused to her
surroundings and deducing that she does
not know where she is. plans to get Dev-
ereaux out of the room long enough to
tell her. She is about to leave when he
returns, but diplomatically feigns a head-
ache, incurs his anger and protests against
his forced attentions. In the midst of a
scuffle there is a lond knocking at the
door. The place is raided. The girl is
caught in a flash-light photograph with
Devereaux and is taken to the station and
then we hear no more of her until we
find her as secretary to Lafe Regan, a
wealthy, influential and prominent wid-
ower, of spotless reputation. They are
married, and the girl-wife assumes the
role of mother to Regan's daughter. Then
the cause of the final intrigue is the at-
tention of Devereaux to the daughter, the
embarrassing position of the young wife,
and the disastrous outcome. Devereaux

induces the debutante to come to his
apartment, alone. But the foster mother,
in order to prevent the inevitable, sacri-
fices herself by going there first, and com-
promising herself irreparably, until, after
many exciting, intensely dramatic hap-
penings, the villain is wiped out and the
family reunited.

A sure-fire interest holding entertain-
ment, in six reels.

ALICE BRADY IN-
LITTLE ITALY

(REALART)
Interesting story of a picturesque
village and its many amusing
characters. Star gives clever per-
formance and shows serious
thought has been given part.
Photoplay by Peter Milne, from
Frederic and Fanny Hatton story.
Directed by Gilbert Warrenton.

Alice Brady in the role of a young
Italian girl, gives a splendid characteri-
zation in "Little Italy" an original story
by Frederic and Fanny Hatton. She is
ably assisted by Norman Kerry and
George Fawcett. There are many clever
subtitles sprinkled through the picture
and the characters are true to life. "Little
Italy" should prove entertaining to most
screen patrons.

It is the story of a feud between two
Italian families, a quarrel started years
before in Italy, and which remains active

after those who had the original misun-
derstanding have been at eternal rest for
many years.

Marco Mascani. at the head of one of
the contesting families, has a beautiful
daughter. She has a mind of her own,
and does not fancy marrying the young
man her father has picked out for her.
She spurns his unwelcome attentions and,
after seeing Antonio Tumillo, handsome,
debonair son of the contesting family.
Rosa decides that if he were other than
a Tumillo, he would be her ideal of a man
suitable as a life companion.

Antonio has been engaged in a more
serious fight, one involving nations and
summoning all eligible native born Ital-
ians to the army. Upon Tony's return to
America he is surprised to learn that the
family feud is still on. Nevertheless, the
Mascanis still hate the Tumillos to the
extent that when the handsome hero is
identified with the name. Rosa buries her
admiration, sacrificing sentiment at the
altar of family tradition. About the time
Antonio returns to "little Italy", Rosa's
suitor presses his would-be winning ways
and endeavors to force his attentions. He
finds himself unable to match Rosa in
cleverness, but when her father joins
forces against her, she declares she will
marry the first single man she meets on
the street, upon leaving her home. The
first one happens to be Antonio Tumillo.
Rosa searches for an excuse, finds none,
and the wedding takes place. Having
fallen in love with her at the start, the
news of her declaration and the results,
were welcome enough to Antonio, but,
following the marriage, he has a disagree-

Norma Talmadge and Lew Cody in a tense scene from "The Sign on the Door,:
the adapted Charming Pollock play (Associated First National).

EXHIBITORS HERALD

August 13, 1921

able time, in his efforts to win Rosa over
and prove to her that a family feud is not
a sufficient barrier where true love ex-
ists. She finally leaves him, goes to her
cousin's in the Bronx, New York, without
leaving any trace of her whereabouts.
Tony is suspected of having done away
with her, and when he is being subjected
to cruel suspicion and treatment, Rosa
comes back, bringing a peace offering to
the heartbroken husband and newly-made
father. The appearance of the grandchild
also convinces Rosa's father that it is time
to end the feud.

WILL ROGERS IN

AN UNWILLING HERO

(GOLDWYN)

O. Henry story serves Will Rogers
well as a starring vehicle. Sub-
titles are gems of wit and were
written by the comedian. Cast
is an excellent one and Clarence
Badger's direction is exception-
ally clever.

Adapted from an O. Henry story,
"Whistling Dick's Christmas Stocking,"
this makes splendid material for the former
"Follies" comedian. He has grasped the
O. Henry point of view and he makes of
the character, "Whistling Dick" a living,
breathing figure just as the author pictured
him.

Like "Boys Will Be Boys," Rogers' last
picture, he is again a tramp, but an entirely
different sort of fellow from "Peep O'Day."
A telling bit of photography opens the pic-
ture where Dick shivers with the cold of
the North and watching a flock of geese
flying South, hits out for New Orleans.

Arriving in the South he comes upon a
gang of hobos bent upon robbing a nearby
mansion of the Christmas money to be dis-
tributed to the plantation help. How he
warns the owner of the plantation while
he is held under guard, and his subsequent
elevation to the guest of honor at a dinner,
are all logically and convincingly worked
out. Following the banquet he is offered
clean linen and a bath. His aversion to
the latter is inborn and he tells the colored
man servant "there is only one season for
a bath, that's summer time." The quaint
bits of humor of the subtitles are half the
story. For instance he tells the owner of
the manor it was lucky the tramps were
old-fashioned burglars and opened his safe
instead of invading his cellarful of wines.

Ed Kimball made an ideal Judge Priest,
Molly Malone was a pretty little Southern
girl, Nadine; John Bowers, a stalwart and
pleasing Hunter; and Darrell Foss a
sufficiently villainous Richmond.

Beautiful scenes of the South abound
md many unusual shots along a southern
railway were shown.

THOMAS MEIGHAN IN

THE CONQUEST

OF CANAAN

(PARAMOUNT)

Booth Tarkington's novel of life in
a small town is carefully directed
and follows the story closely.
Cast includes Doris Kenyon, Di-
ana Allen, Riley Hatch and other
screen favorites. Directed by Roy
Neill.

For the second time in a comparatively
short time Booth Tarkington's story of
a small town youth reaches the screen.
The Paramount version numbers some

WILL ROGERS
As "Whistling Dick" in his latest Goldwyn
feature, "An Unwilling Hero." "There's a.
season for everything," says Dick, "and Sum-
mer's the time for bathing."

well known stage and screen players in
support of its star, Thomas Meighan, and
for the most part they were each well
cast. Paul Everton, gives a splendid por-
trayal as Happy Farley, as do Macy Har-
lan, Riley Hatch and Alice Fleming in
their respective roles as "Nashville"
Corey, Gene Louden, and Claudine.
Doris Kenyon has the role of Ariel Tabor,
and gives a finished performance. Diana
Allen is the Mamie Pike of the story.

Good photography, realistic sets and an
interesting story combine to make this
a pleasing screen play. A picture that
should have unusual appeal, especially
suitable for the small town.

The story is that of a young man, Joe
Louden, who is frowned upon by the na-
tives of the village because he is at heart
real. Judge Pike, the wealthy man of the
community has no use for Joe, while Ariel
Tabor likes him. He is the victim of mis-
fortune and he leaves home. He studies
law in Chicago and finally returns to
Canaan, Ind., but the townspeople con-
tinue to hound him. His clients are the
Beaver Beach crowd. A member of this
element, Happy Farley, shoots "Nash-
ville" Cory, whom he suspects of paying
attention to his wife. Joe saves him from
the mob and sentiment turns toward Joe
when the crowd picks on his dog. Ariel
returns from Paris, where she had gone
with her father, and there is a happy re-
union between the two.

BOBBY VERNON IN

SHORT AND SNAPPY

(EDUCATIONAL)

This Christie comedy drew gales of
laughter at the Randolph theatre, Chi-
cago, where it ran for a week. It belongs
to the B. V. D. classification of fun, con-
cerning two young men who rent one
dress suit and both try to appear at the
same party in the same suit. They fight
over the trousers until they arc destroyed,
then flit from room to room, to avoid
coming in contact with the guests of the
party, and finally escape in a pair of trou-
sers taken from the butler. There is
some repetition in the trousers pulling
incident, but on the whole it is good,
clean entertainment and very laughable.

SPECIAL CAST IN

DONT NEGLECT

YOUR WIFE

(GOLDWYN)

Gertrude Atherton's First Screen
story beautifully presented.
Equipped with a cast second to
none. A masterpiece of direction.
Story not a particularly sure fire
screen-play.

When it comes to selecting casts, the
greatest expert in existence could not have
surpassed the personnel of "Don't Neglect
Your Wife," a carefully, intelligently di-
rected, worth-while production, despite the
weakness of the story as a screen offering.

Followers of Gertrude Atherton's books
will nevertheless be gratified in seeing
picturized a characteristic work of the
popular author. The scenario is credited
to Louis Sherwin. It is well done. The
continuity is smooth, with the exception of
two or three places, while the photography
is very good.

It is a costume play and as long as it is
one it has made the best of a costume bar-
gain and employed accurate detail in style
of dress and custom. It is a bit morbid at
times, during that part of the story where
the principal players are shown suffering
inevitable separation with equal degrading
result, but if cast, production, smoothness,
love interest and happy ending count for
anything, "Don't Neglect Your Wife" fills
the bill.

Mabel Julienne Scott is a charming hero-
ine, supposedly a northern girl who, as
the bride of a prominent young physician,
arrives in San Francisco, shortly after the
Civil War period. Society is not inclined
to welcome her with open arms, but spon-
sored by leaders, she is launched in the
very hub of the social wheel. The groom
is proud of his beauteous wife, but his
interest is more keen in sports, his club, his
masculine associates. He looks upon and
treats the young wife as if she were an ex-
pensive ornament. He forgets to bestow
the affection she craves. His life-long
friend, a part enacted to perfection by
Lewis Stone, is a literary man. He ad-
mires the young wife's inclination toward
good reading and supplies her with it from
his library. They have much in common,
and a warm, affection springs up between
them. Gossip waxes warm to the extent
that the friend is invited by the husband
to leave San Francisco. This- is shortly
after he has become editor of a daily paper,
the ambition of his life. He goes, and it
does not develop where, until toward the
end of the story. Left behind to mourn
the loss of her companion, the girl grows
morbid, becomes addicted to drink. She
finally leaves her husband, having an in-
dependent income, and endeavors to drown
her sorrows, until she hears, through a
mutual friend, that the absent one has
"gone to the devil." She sets out to find
him, which is accountable for the scenes
depicting life in the underworld of old New
York, rather when New York was young.
Eventually she seeks and discovers the
depth of his downfall, and though he
hardly knows her in his delerium, she takes
him to respectable quarters and nurses him
hack to a reflection of his former self.

Tin- play requires histrionic ability of all
concerned, and each player has done his
lust. It is a picture with a lesson. It is
rclincd to an extreme in some parts, and
the opposite in others, but the director,
the cast and the able camera work com-
bined, delivers a picture of which the pro-
ducer may be proud and the exhibitor show
with confidence. It is six reels in length.

August 13, 1921

EXHIBITORS HERALD

EILEEN PERCY IN

MAID OF THE WEST

(FOX)

Plenty of action, splendid pho-
tography and well designed sets
are the outstanding points of this
production. Story is weak and
does not give star sufficient op-
portunity to display her talents.
Philo McCullough directed.

"Maid of the West" will not leave a
deep and lasting impression on Eileen
Percy's followers. It is about the weakest
vehicle this pretty little star has had to
date, and although she makes a valiant at-
tempt to put over the character of a harum-
scarum Texas girl in love with an aviator
who is very much on the job, the situations
do not ring true. If judged solely from
the amusement angle, "Maid of the West"
will pass muster but it must not be judged
as a serious production. There are several
things in it that would make good ex-
ploitation stunts, especially the airplane
stuff, and a tie-up with a local jeweler's
window might be employed advantageously-
using a string of pearls placarded "Betty's
pearls which caused all the fuss in 'Maid
of the West.' "

The picture was directed by Philo Mc-
Cullough, a former screen player, and gives
promise of better things to come. The
picture's one great fault is the vain attempt
at humor in every subtitle. "I see you
know the ropes" a detective announces as he
searches the butler and takes a cigar from
him, is a sample, and another reads, "And
then came evening as evening has a habit
of doing you've no doubt noticed." These
tended to retard the story rather than help
it. W. E. Spencer wrote the story and John
Montague prepared the scenario.

Betty, in accordance with the provisions
of her late father's will, lives in Texas,
with an uncle, until she is twenty years of
age. Then she is to live with an aunt in
Xew York, where she is to marry a man
of her aunt's choosing. She meets and
falls in love with an aviator, Bert Craig,
and when she is about to be sent to the city
she tries to elope with the aviator. The
uncle frustrates her plan and upon arrival
in New York she is surprised to again meet
Craig, who has flown to Manhattan in
his machine and become a chauffeur in

Betty's aunt's employ. Crooks learn of a
valuable necklace to be presented to Betty,
and enter the house. A butler and a maid
are also attempting to steal the jewelry.
The airman helps to round up the thieves
and the aunt is forced to acquiesce in
Betty's choice of a husband, the chauffeur-
airman.

William Scott is the aviator; Hattie Bus-
kirk the aunt, and June LaVere and Jack
Brammall, the maid and butler respectively.

BARBARA BEDFORD IN

FACE OF THE WORLD

(HODKINSON)
Screen version of Bojer's novel, fea-
turing Miss Bedford and Edward
Hearn, fails to do justice to the
story. Director Irvin Willat has
done better work than this.
This is a Norwegian story with the
locale changed to America so that it might
be better understood, according to the fore-
word. The picture doesn't present any-
thing new and many of the situations are
hackneyed and trite. There are several
beautiful long shots of snow scenes and
two or three closeups of kittens, a dog, a
parrot and other animals which are always
sure-fire.

The story might be revamped and made
into passable screen entertainment by the
addition of some descriptive, lively sub-
titles.

Barbara Bedford is pleasing in the role
of Thora, and Edward Hearn makes the
most of the role of Harold Mark The
performances of Harry Duffield, Lloyd
Whitlock, Gordon Mullen, J. P. Lockney
and Fred Huntley are equally well done.

The story concerns a country girl who
falls in love with a young doctor. They
marry and move to the city where the
physician tries for a scholarship. He neg-
lects his studies, however, to attend social-
istic meetings and the wife turns to an-
other. She elopes with a new found friend.
The doctor finally becomes famous as a
surgeon and when the villain is injured in
an accident he is called upon to perform a
delicate operation, in the midst of which the
hospital catches fire. He saves his patient
and jumps to safety from the flames. Then
follows a reconciliation between the physi-
cian and his wife. The lire scenes furnish
a thrill.

MARY PHILBIN IN

DANGER AHEAD

(UNIVERSAL)
Conventional little romance which
makes ideal vehicle for Universal's
new star. Miss Philbin's work
is very pleasing, being finished,
smooth and easy. A cast of un-
usual excellence appears in her
support. Directed by Rollin
Sturgeon.

Universal officials are to be congratulated
for their acumen in selecting Mary Philbin,
the little Chicago girl, as a star for its
productions. Our hat is off to Miss Phil-
bin. Here is a little lady with personality,
good looks and a way about her that
should win her a high place in picturedom.
She works like a veteran and it is un-
fortunate that a stronger story than
"Danger Ahead" could not have been
chosen for her initial appearance. How-
ever, she makes the most of the role as-
signed her and picture patrons have some-
thing to look forward to in this little star's
coming pictures.

The story is interesting, but the same
situations have been used time and time
again, and the careful direction, unusually
good photography and realistic, forceful
acting, is all there is to hold your attention.
The work of the entire cast is good and
as we said before Miss Philbin is very
pleasing.

As Tressie Harlow, a girl of seventeen,
living with her aunt in a fishing village,
she meets Norman Minot, son of a wealthy
summer boarder, and Robert Kitteridge,
an artist from the city. Mrs. Mayhew and
her daughter Dora, also arrive and take a
room with Tressie's aunt. Dora endeavors
to interest Norman, but he prefers the com-
pany of Tressie, and his vacation comes
to an end all too soon. At the station
where she has driven to see Norman off
she meets with a thrilling experience when
ncr horse backs the carriage onto the track
in front of a train. Norman grabs her
from the buggy just as the train speeds by.
The artist standing near, revives her, as
Norman leaves for the city and she
imagines he saved her. While sailing
together they become lost in a fog, their
boat is demolished and Tressie and the
artist are picked up by a passing freighter.

EXHIBITORS HERALD

August 13, 1921

In" the city Kitteridge takes her to his
studio. She objects to his embraces and
telephones Norman, who hurries to her as-
sistance.

There are several delicate situations but
thev are well handled and will not offend,
lames .Morrison appears as Xorman, while
'lack Mower is the artist. George Bunny
"has the role of Harlow. Tressie's uncle and
Minna Ferry Redman is Deborah, her aunt.
It is a picture that will please the young.

CONWAY TEARLE IN

THE FIGHTER

(SELZNICK)
Tearle pleasing in the role of ag-
gressive businessman who has a
pretty ward to look after. Well
produced, finely acted and con-
tains sure-fire thrilling situations.
Directed by Henry Kolker.
Mbert Payson Terhune furnished the
story from which this Selznick screen play-
was' made and while it is much like others
of its type, it will no doubt meet with the
approval of most audiences. At least a
Sunday evening crowd at the big Covent
Garden theatre, Chicago, enjoyed and ap-
plauded it. . ,

Tearle gives his usual finished perform-
ance and in the role of "Caleb Conover,
tighter," he puts the necessary punch into
the big scenes and makes love in a most
convincing manner. Pretty little Winifred
Westovef appears to advantage opposite
him and her blonde beauty stands out in
the close-ups. There is daintiness and re-
finement in her performance. A competent
cast assists the principals.

The storv is one that has served as screen
material since the beginning of picture
making. . ,

Caleb Conover, after years of struggle
has become the head of the L. & T. Rail-
road. Desiree Shevlin is his ward Mem-
bers of an exclusive club, to which Caleb
belongs, plan to discredit him in business
circles and their first move is to suspend
him from the club. They also plan to strike
through his ward, by publishing a story
concerning a deal her dead father was
mixed up in. Conover fights back, takes
the blame for the crooked deal and is up-
braided by Miss Shevlin. She leaves for
the mountains, where Conover follows and
explains matters. As he is returning to
the city to fight legislation directed against
his railroad, he is informed of a canoe
accident to his ward and hurries back. 1 he
country doctor says there is no hope for
her but "the fighter" brings her back to
consciousness. He again sets out for the
Capital on a freight locomotive, with but
a few hours to spare before the bill comes
up A burning bridge impedes his progress.
The crew deserts and Caleb drives the
engine through the smoke and falls into the
river As the bill is about to be presented
he appears in the State House and wins
his point. He also wins the love of his
ward.

The production is a beautiful one in every
detail. The out-of-doors scenes arc par-
ticularly well chosen and there are several
expensive sets showing a beautiful home
with a dance in progress, and another of
a state legislative body in session.

A Correction

I Niiir.iToxs Hkkai.ii. ill the July 10 is-
rac reviewed "The Mask." a George H.
Hamilton Production, and through error
credited First National as the distributor.
This picture is being state righted by
Export & Import Films, I nr.. and is han-
,11, d loi alh by tlx variom First National
■exchanges.

Minimum of Twenty-six to
Be Issued by R-C Pictures

Three Star and Two Director Series Are Included
In 1921-22 Schedule Just Announced
by Producing Company

A minimum of twenty-six productions will be published during the
1921-22 season by R-C Pictures Corporation, according to an announce-
ment stating that production activities have been resumed at the Robert-
son-Cole studios in Hollywood.

Pauline Frederick, Sessue Hayakawa and Doris May will star in
a number of these pictures. Included in the schedule also are two series
of pictures directed by Louis J. Gasnier and William Christy Cabanne.

duction an opportunity to display her amus-
ing qualities in a story of clever conceits
and novel situations, which it is predicted
will add new luster to her career. "The
Foolish Age" is scheduled for publication
on October 2. The second Doris May
production will be "On a Rainy Day." This
also is an original story. Associated with
Hunt Stromberg in the Doris May produc-
tions will be William A. Seiter, director.

The first of the director's series will be
"A Wife's Awakening" written by Jack
Cunningham and directed by Gasnier.
scheduled for issue on September 25. In
the cast are Sam Degrasse, William P.
Carleton, Fritzi Brunette, Beverley Travers
and Edythe Chapman.

Pauline Frederick will be starred in six
productions during the season of 1921-22,
the first of which is "The Sting of the
Lash," written by Harvey Gates and di-
rected by Henry King. This is the dra-
matic story of a man's regeneration
through his wife's loyalty and devotion. It
will be published on September 11.

Campbell Directs Second

The second Frederick's picture will be
"The Lure cf Jade," by Marion Orth, di-
rected by Colin Campbell. This story vies
with "The Sting of the Lash" in its dra-
matic intensity. In adidtion to those Miss
Frederick will appear in four other society
and outdoor dramas.

The first of six productions starring
Sessue Hayakawa will be "Where Lights
are Low," by Lloyd Osborne and directed
by Colin Campbell. An appealing tale of
the love of an Oriental prince for a woman
of a lower social order than his own, and
the perils and suffering he endured before
his ultimate happiness came to him, pos-
sesses a powerful appeal.

Written by Star

The second of the six Hayakawa produc-
tions is his own story, "The Swamp," a
story of the kindness of a Chinese huckster
for a woman who has been deserted by
her husband with a little child dependent
upon her. Bessie Love plays opposite
Hayakawa. The picture will be issued on
October 30.

"The Vermillion Pencil" is the third of
the season's R-C Pictures in which Haya-
kawa is the star. This is an Oriental
theme with a strong note of drama, tense
interest and a splendid climax. It is to be
published early in January. The fourth is
"Thirteen Poppy Seeds," a story of Oriental
intrigue and mystery. Two other produc-
tions will complete the Hayakawa series.
Announces May Pictures

Doris May's first starring production will
be "The Foolish Age" from an original
scenario. Miss May will have in this pro-

Published on November 27

The second of the director's productions
by Gasnier will be "Mam'selle Jo," written
by Harriett T. Comstock and is to be pub-
lished on November 27. "Home" from the
novel by George Agnew Chamberlain will
be the next of Gasnier's pictures. Two
others directed by Gasnier's will make up
his schedule for the directors' productions.

William Christy Cabanne is now at work
on the first of his director's productions of
five pictures. This is "The Barricade"
written by Daniel Corson Goodman. The
drama points to the futility and uselessness
of religious prejudices. William A. Strauss,
who was with David Warfield for years,
has the leading role. "The Barricade" is
scheduled for publication on October 16.
This will be followed by four other produc-
tions which will be directed by Cabanne.

R-C. Program

Included in R-C Pictures Corpo-
ration's program for 1921-22 are the
following productions:
Star Series

PAULINE FREDERICK: "The Sting
of the Lash," "The Lure ol the Jade"
and four others to he announced.

SESSUE HAYAKAWA: "Where Lights
Are Low," "The Swamo," "The Vermil-
lion Pencil," "Thirteen Poppy Seeds" and
two others.

DORIS MAY: "The Foolish Age" and
"On a Rainy Day."

Director Series

LOUIS J. GASNIER: "A Wife's
Awakening," "Mam'selle Jo," "Home"
and two others.

WILLIAM CHRISTY CABANNE: "The
Barricade" and four others.

Harold Lloyd's Brother

Stars in Pathe Series

Pathe announces that Gaylord Lloyd,
elder brother of Harold, will appear in
a series of one reel comedies, the first
to be published in September. The sub-
jects will be made at the Hal Roach
studio.

The Gaylord Lloyd comedies thus far
delivered are: "Trolley Troubles," di-
rected by Alt' Goulding and with Beatrice
LaPlante as leading woman: "The Lucky
Number," directed by Erie Kenton, lead-
ing woman. Estelle Harrison; "A Zero
Hero." with Estelle Harrison, and Earle
Kenton direction, and "Dodge Your
Debts," with Estelle Harrison, directed
bv Erie Kenton.

Parker With Lesser

William (Bill) Parker has joined the
staff of Irving M. Lesser to do special
exploitation wo -k and compile special
press books for pictures which Western
Pictures Exploitation Company intends
distributing.

August 13, 1921

EXHIBITORS HERALD

Block of Seven Specials Will Be

Offered Exhibitors by Paramount

Kent Selects "Experience," "Peter Ibbetson" and
"The Affairs of Anatol" and Four Others
To Book Under New Plan

Jossey Back in N. Y.

After Trip to Coast

J. S. Jossey, special sales representative
of Arrow Film Corporation, is back in
New Vork after a three months' sales trip
through the Middle West which took him
to the Coast and Vancouver, B. C.

On last Sunday he accompanied Dr.
Shalknberger into the Adirondacks on a
fishing trip. Thomas A. Curren, another
of Arrow's special representatives, also has
arrived back at the heme office after a long
stay on the road.

A "Has that likable

n quality of holding its

" secret to the end. Fine -

I vein of suspense." —

" Screen Opinions.

* "Popular star in emo-
tional role. Beautiful

■ scenic backgrounds.

. The superb direction of
Edward Jose has

[ brought out the dra-

- matic points of the

J story very well indeed."

* — Exhibitors Herald.

Arrangements have been completed
whereby exhibitors will be enabled to
book in block and at an early date seven
of Paramount's biggest fall publications,
according to an announcement by S. R.
Kent, Famous Players-Lasky's general
manager of distribution.

The productions selected for this offer-
ing are "The Affairs of Anatol," "Exper-
ience." "Peter Ibbetson," "Ladies Must
Live," "The Great Moment," "Don't Tell
Evervthing!" and "At the End of the
World."

To Counteract Dullness

"We are making this unusual offer,"
says Mr. Kent, "in recognition of the ex-
traordinary period of dullness which has
prevented the exhibiting end of the busi-
ness and is likely to continue in greater
or lesser degree throughout August.
With the advent of Paramount Week and
the new season, starting the first Sunday
in September, there is every indication
that there is going to be a decided change
for the better.

"So we have picked out these seven
productions, all of them among the very
strongest box office attractions of our fall
releases, and are giving exhibitors the
opportunity of showing them successively,
without regard to the scheduled re-
lease dates, provided they book all seven
of them together.

Among Best Published

"This will enable any exhibitor booking
them to give seven good hard wallops at
the retreating figure of Old Summer
Slump right where it will do the most
good, recoup whatever losses he may
have suffered during the hot spell and put
himself more solid than ever with his
public for the long strong pull during the
season of 1921-22.

"These seven pictures are among the
very best, from the box office standpoint,
ever released by our organization. The
people of the entire country are impatient
to see Cecil B. DeMille's 'The Affairs of
Anatol,' with its twelve stars, namely,
Wallace Reid, Gloria Swanson, Elliott
Dexter, Bebe Daniels, Monte Blue,
Wanda Havvley, Theodore Roberts,
Agnes Ayers, Theodore Kosloff, Polly
Moran, Raymond Hatton and Julia Faye.

Barthelmess Featured

"George Fitzmaurice's production. 'Ex-
perience,' was adapted from George V.
Hobart's sensational stage play. Richard
Barthelmess is featured as Youth and the
cast of thirty persons includes Marjorie
Daw, Betty Carpenter, Nita Naldi, Joseph
Smiley, Sybil Carmen and Robert
Schable.

"George Dc Maurier's immortal story,
'Peter Ibbetson,' also directed by George
Fitzmaurice, presents three stars in the
persons of Wallace Reid, Elsie Ferguson
and Elliott Dexter.

"'Ladies Must Live' was produced by
George Loane Tucker, who made 'The Mi-
racle Man,' and presents in the leading role
Betty Compson, who leaped with Thomas
Meighan into fame and stardom via that
former Tucker masterpiece. Who could
ask for surer box-office insurance?

Gloria Swanson's First

" 'The Great Moment' is 'Glorious
Gloria' Swanson's first Paramount star-

ring picture and it was written by Elinor
Glyn, author of 'Three Weeks.'

"'Don't Tell Everything!' is another
three-star production, presenting Wallace
Reid, Gloria Swanson and Elliott Dexter.

"Last, but by no means least, on the
list is "At the End of the World,' in
which Betty Compson makes her debut
as a Paramount star. It was directed by
Penrhyn Stanlaws, the renowned artist.

"There they are, and in offering them
in block, to be booked in quick succes-
sion, I believe we are performing a real
service not only for exhibitors but for
the entire industry. For here, surely, is
some genuine backbone-stiffener, and
that's what the industry needs right now."

Ingram on Coast to

Begin Production of
"Turn to the Right"

Rex Ingram has returned to the Metro
studios in Hollywood from the east and
will begin immediately plans for the mo-
tion picture production of "Turn to the
Right," the stage success by Winchell
Smith and Jack Hazzard.

Metro purchased from John Golden, pro-
ducer of the spoken play, a one-half in-
terest in "Turn to the Right" for $250,000.
This transaction, made last February,
placed the value of the story at half a
million dollars.

Sketchografs Is New

Educational Publication

Educational Film Exchanges begins
this month the publication of a series of
entirely new one reel novelties, called
Sketchografs. The first subject, "Play
Ball!" is a story in sketches of the prog-
ress of the great national pastime from its
earliest days down to the present time.

Sketchografs are made by Julian Ollen-
dorff. They are actual motion pictures
of the drawing of sketches, taken with a
camera manipulated with the left hand
while his right hand draws the pictures.

American History Basis

of New Art Acord Serial

Production will start immediately at
Universal City on a new Art Acord serial,
the story for which is based on American
history. The story, written by Ford
Beebe, will be called "Winners of the
West." Edward Laemmle will direct.

"Winners of the West" is an animated
account .of the romantic trail blazing trip
of Capt. John C. Freemont from Boone-
ville, Mo., to Sutter's Creek, Cal., in 1848.

Heerman Assigned to

Direct Jackie Coogan

Victor Heerman has been chosen to
direct Jackie Coogan. Work on the little
star's first picture started on August 1,
at the Robert Brunton studio. The script
was prepared by John Blackwood. Jack
Coogan, Sr., is producing the pictures for
distribution by Irving M. Lesser.

EXHIBITORS HERALD

August 13, 1921

(Left) Louise Lorraine, heroine of "Adventures of Tarzan" the new serial starring Elmo Lincoln, and Tantor, who plays the
leading role. (Right) Edgar Rice Burroughs, author of the "Tarzan" tales, gives Elmo Lincoln, star, and Louise Lor-
raine, leading lady, pointers on making the new jungle story into pictures.

Adventures of Tarzan Serial Is

Finished With Elmo Lincoln in Lead

Director Robert F. Hill has wired Louis
Weiss, secretary of Adventures of Tar-
zan Serial Sales Corporation, that the
final episode of the new Tarzan serial
starring Elmo Lincoln has been com-
pleted. The entire forces of Great West-
ern Producing Company are at work cut-
ting and titling the final episodes of this
serial.

It is stated that more time has been
given the production of "Adventures of
Tarzan!' than any serial yet produced. A
battery of four cameras has been grind-
ing steadily on the various episodes since
January 1.

Titles Are Announced

The titles under which the fifteen epi-
sodes will be published follow: "Jungle
Romance," "The City of Gold," "The
Sun Death," "Staiking Death," "Flames
of Hate," "The Ivory Tomb," "The Jun-
gle Trap," "The Tornado," "Fangs of the
Lion," "The Simoon," "The Hidden Foe,"
"The Dynamite Trail," "The Jungle
Prey," "The Flaming Arrow," and "The
Last Adventure."

"Adventures of Tarzan" is the latest
Edgar Rice Burroughs story to reach the
screen via the serial route. Picturized in
fifteen chapters, the initial episode con-
sisting of three reels, this serial presents
Elmo Lincoln and Louise Lorraine in the
leading roles of Tarzan and Jane, sup-
ported by a large cast of well known
players including Percy Pembroke, Frank
Whitson. Charles Inslee, Lillian Worth,
George Monberg and extra players num-
bering, it is said, several hundred.

Many Animals in Film

Prominent in the cast also is a remark-
able array of wild animals, including the
famous ape, Joe Martin, Tantor, the ele-
phant. N'uma the lion and other beasts
of the jungle.

"Adventures of Tarzan" is being sold
and exploited on the state right market by
Adventures of Tarzan Serial Sales Cor-
poration under the direction of Louis
Weiss.

Chesters Are F.diting

" Son of Wallingford "

Mr and Mrs. George Randolph Chester
are engaged in editing, rutting and titling
of the Vitagraph feature, "The Son of
W'allingl'ord," adapted from the novel

which they wrote. The work is being done
at Vitagraph's Flatbush studio.

Vitagraph reports an unprecedented de-
mand on the part of leading newspapers
for the story to run as a feature. The
executive offices of that company have been
deluged with requests for stills from the
motion picture with which to illustrate the
printed version in the newspapers. These
are being supplied in limited quantities.

Lewis Transferred to

Lasky Studio in West

M. H. Lewis, for the past year assist-
ant to the sales manager at the home
office of Famous Players-Lasky Corpora-
tion, has left New York for Hollywood
to take up his duties as personal repre-
sentative of the department of distribu-
tion at the Lasky studio.

This new position was created by S. R.
Kent to bring about a more perfect con-
nection between the production and dis-
tribution departments. Through Mr.
Lewis it is hoped to eliminate the fre-
quent changes in schedules. He also will
confer with the production department as
to the box office value of proposed prod-
uct in the field.

Pathe Obtains Three

Allen Animal Pictures

Pathe announces the forthcoming pub-
lication of a series of three Major Jack
Allen pictures under these titles: "Net-
ting the Leopard," "Capturing Lions by
Airplane" and "Roping the Black Pan-
ther." These pictures are presented by
Adventure Films, Inc.

These adventure subjects taken in the
jungles of the Malay Peninsula present
exciting wild animal exploits.

Title of "Lotus Eater"

Now "Hidden Paradise"

Marshall Neilan has changed the title
of the John Harrymore production from
" The Lotus Kater" to "The Hidden Para-
dise." D. J. Gray, Neilan's film editor,
will complete the picture on the train en
route to New York, where distribution
arrangements will be made.

F. P.-L. Salesmen to
Split $10,000 Prize

Awards Will Be Made for
Rental and Accessory
Increases

Paramount will distribute a total of
$10,000 among its various exchanges as
prizes in the sales competition for Para-
mount Week. Of this amount, $6,000
will be divided among the various ex-
change organizations and $4,000 will be
split up into awards to individuals.

The distribution among the six offices
making the best showing will be as fol-
lows: First prize, $1,500; second, $1,250;
third, $1,000; fourth, $750; fifth, $750;
sixth, $750.

Rental Increases Necessary

These prizes will be awarded according
to the following point system:

Sixty per cent of the points to be determined
by the percentage increase of net rentals for
Paramount Week over the weekly average of its
net rentals for the first twelve weeks of this cal-
endar year.

Fifteen per cent to be determined by the per-
centage increase of net rentals for the week
previous to Paramount Week over the weekly
average of its net rentals for the first twelve
weeks of this calendar year.

Fifteen per cent to be determined by the per-
centage increase of the Exchange's net rentals
for the week subsequent to Paramount Week
over the weekly average of its rentals for the first
twelve weeks of this calendar year.

Ten per cent to be determined by the per-
centage increase of sales of accessories covering
the period of four weeks ending with Paramount
Week, over the weekly average of its accessories
sales for the first twelve weeks of this calendar
year.

Individual Prizes Given

In addition to these exchange prizes, an
aggregate of $4,000 in prizes will be
awarded to the individual workers as fol-
lows:

A prize "to the salesman in each exchange who
delivers the greatest volume of business for
Paramount Week, in proportion to the possibili-
ties.

A prize in the booker in each exchange district
obtaining the largest amount of actual bookings
fur Paramount Week.

A prize to the accessories manager in each ex-
change district making the largest sales of acccs-
>ories for Paramount Week.

A prize for each of the two best original ex-
ploitation stunts executed by any of the exploita-
tion representatives at the exchanges during Para-
mount Week.

In these contests it is also stipulated
that in case of a tic in any case, each of
the leading contestants shall receive the
lull amount of the prize.

August 13, 1921

EXHIBITORS HERALD

Celebrated Handles
Osborne Production

Widely Known Criminologist
Spends Short Time in
Chicago

Thomas Mott Osborne, former warden
of Sing Sing prison. New York, and
widely known criminologist, paid Chicago
a brief visit July 26. He had just finished
a week's engagement in Cleveland, where
he was the guest of S. Barret McCormick,
managing director of the Allen theatre,
and where his seven-reel feature "The
Right Way," dealing with prison condi-
tions, was shown.

The rights to this production, w-hich is
being distributed by Producers Security
Corporation, under the supervision of
Ricord Gradwell, have been purchased by
Celebrated Players Film Corporation, for
the Central-West territory.

Author of Story

Mr. Osborne wrote the story for "The
Right Way" and sponsored its produc-
tion from start to finish. He spoke en-
thusiastically to a Herald representative
of its reception in Cleveland and of Mr.
McCormick's showmanship in putting
it on.

At the present time Mr. Osborne is
commander of the United States naval
prison at Portsmouth, X-. H., and during
the war served as lieutenant commander
of the United States navy. He is engaged
in writing two books, one on prison re-
forms and the conduct of penal institu-
tions, and another a work of fiction based
on facts gathered during his connection
with state prisons. "The Right Way"
will be the title of the novel.

To Appear Personally

He also expects to give brief talks in
connection with the showing of-his film
in the large centers. He appeared before
the Minnesota State Bar association at
Duluth, Minn., last week.

The picture will be ready for distribu-
tion earlv in the fall.

Indian Scenes for Conway Tearle

Feature Taken on Tangier Island

Mammoth Set Representing an Arabian Village Is
Constructed at Selznick Studio for
Star's Latest Production

Work has been progressing rapidly on
Conway Tearle's next feature for Selz-
nick, "A Man of Stone."

Owing to the script requirements for
exteriors reflecting the atmosphere of
India a number of the exteriors for the
production were made on Tangier Island
in Great South Bay.

Headquarters Established

Headquarters was established at
Patchogue and every morning motor
boats carried the Selznick star and his
company across the bay from New York
to location. For two weeks the company
worked out the. Indian scenes on the
Island.

While the exteriors were being shot
workmen were busy at the Selznick stu-
dio in Fort Lee building sets and getting
ready for Mr. Tearle to come back to the
studio and finish up. One of the sets has
just been completed — an immense repro-
duction of an Arabian village. The big
affair occupies several hundred feet on
the lot back of the studio.

Betty Howe Has Lead

The nature of the story calls for inci-
dents in English army life in India. Betty
Howe was chosen as the correct type to
portray the lead opposite the star.

Martha Mansfield came back from va-
cation to play the heavy. Director Arch-
ainbaud is taking great care with this
picture, as it is the first time he has di-
rected Mr. Tearle and because the story
is of such a nature that a fine play of
the Archainbaud imagination is permit-
ted. It is believed that "A Man of
Stone" will greatly enhance the reputa-
tion of both star and director.

Horizon" Plans to Center
Attention on Production
of Human Interest Film

Because of the strong appeal of the
picture version of Will T. Bingham's
stage play, "The New Minister," now
being offered by Horizon Pictures, Inc.,
to independent exchanges, and the suc-
cess of "A Western Thoroughbred,"
which, like "The New Minister," also
depends principally upon its heart inter-
est for its appeal, Franklyn E. Backer an-
nounces that his policy for the coming
season is to confine his activities in both
the producing and distributing fields to
pictures that depend upon the human ap-
peal of their stories for their effect upon
an audience.

He maintains that while certain stories
call for gorgeous stage sets and big spec-
tacular effect, the pictures that are the
most satisfying to the public, that leave
the most 'lasting impression and that do
the greatest amount of business with the
least effort on the part of the theatre man-
ager are the heart interest stories of real
dramatic worth, well staged by a compe-
tent director with a well balanced cast of
experienced artists.

ment the array of short subject features
scheduled for publication by Pathe Ex-
change, Inc., for the week of August 14.

Edgar Jones and Edna May Sperl are
featured in "The Black Ace," with Carle-
ton Brickert and Ben Hendricks, Jr.,
prominent in the cast.

Kipling States Film
Is Artistic Triumph

Author Is Especially Pleased
With the Portrayal by
Virginia Faire

Rudyard Kipling has seen his own screen
version of "Without Benefit of Clergy,"
and authorized a cable to Pathe Exchange
in which he pronounces the picture "a
great artistic achievement." The cable adds
that Mr. Kipling is especially pleased with
the "remarkable work of Virginia Faire."

As a compliment to the celebrated Eng-
lish author, Paul Brunet arranged a private
showing of the picture for Mr. Kipling
prior to its publication for public exhibition
abroad. The performance was given at
the Alhambra in London. Lord Beaverbrook
was among the invited guests.

The above appreciation cabled by Mr.
Kipling's authority appeared to reflect the
unanimous sentiment of the invited guests,
it is said.

It is reported that the English author,
since the publication of "Without Benefit
of Clergy" to exhibitors in this country,
has been deluged with propositions from
other producers than Pathe. In the mean-
time Randolph Lewis is reported to be at
work with Mr. Kipling cn the continuity
of the third of the series of pictures con-
tracted for by Paul Brunet.

THOMAS MOTT OSBORNE
Former warden of Sing Sing prison who spon-
sored "The Right Way," feature made by
the Producers Security Corporation. Cele-
brated Players Film Corporation has it for the
Chicago territory.

Pathe Gets New Series

of Day Two-Reel Films

Pathe has contracted for a second series
of Holman Day two-reel dramas of life
in the Maine Woods. The first subject
will be "The Black Ace," which will aug-

EXHIBITORS HERALD

August 13, 1921

1 F F Goodrow, New Orleans; 2. R. J. Burns, Cincinnati; 3. Chas. Walder, Albany; 4. D. G. Farep
SFT FCT MANACFRS Salt Lake; 5. C. D. Touchon, Oklahoma City; 6. A. W. Moses, Buffalo; 7 R. C. Fox St Lorn
^£L£,L I IVl/il\A<ulinJ g j a Conant Seaule; g c c McKibbin pittsburgh: 10. P. H. Carey, Omaha; 11. Nat Bier. N

York- 12 Henry Siegel, district manager, New York; 13. Jos. D. Roderick, Milwaukee; 14. Louis Green, New Haven; 15. J. U. M«J
mKk. Charlotte; 16. Ear, W. Kramer, New Jersey; 17. J. H. Curran, Port.and; 18. T. C. Malcolm Sa » Franc.scc, 19. J. Er OToo >
neapoUs 20. W. F. Ballenger. Washington; 21. D. Williston. Indianapolis; 22. Max M.lder, Ph.ladelph.a ; 23. Benj. P. Rogers Bo
"Moms Safier Cleveland; 25. R. I. Brown. Dallas; 26. William Ni.es. Denver, Col.; 27. J. O. Kent, Detro.t; 28. Lynn S. Card, Kan.

City, Mo.; 29. E. Silverman, Chicago; 30. E. C. Mix, Los Angeles; 31. J. F. Flanty, Atlanta.

August 13, 1921

EXHIBITORS HERALD

Studio Established in
Columbia Falls, Mont.,
By Flathead Producers

Flathead Producers, Inc., has established
a studio at Columbia Falls, Mont. Glacier
Park, Flathead and the Blackfoot Indian
country will be used as the locale for the
Western dramas. Art Staton is featured
in these productions.

The first story is temporarily titled
"Rough Bark le Xoir" and is from the pen
of James Dayton. Actual production
started on July 4 and the first picture will
be ready for distribution on August 15.

Tom E. Linden is president and general
manager of the new organization, and the
distribution will be handled through
C. O'D. Blanchfield.

Van Riper Opens House

EAU GALLIF. FLA.— C. A. Van Riper
and C. F. Hansen have opened a theatre in
Ninth street.

SSJ Albei t E Smith hex,,* \i

'the silver car
wikEARLE WILLIAMS

iy Wyndbam Maily

Dtirct*d

VITAGRAPH

// you want action
you'll find it here.

"Earle Williams' best
picture since 'The For-
tune Hunter' " has been
the verdict everywhere.

Marshall Neilan's "Bits of Life"

Will Be Published in September

Producers Attending Private Showing Declare Film
Will Establish New Type of Motion
Picture Entertainment

Marshall Xeilan announces that "Bits
of Life," his newest First National pic-
ture following "Boh Hampton of Placer,"
will be distributed in September.

The film recently was shown to a gath-
ering of prominent motion picture pro-
ducers in Los Angeles. These men were
unanimous in their prediction, it is said,
that the picture will establish a new type
of motion picture entertainment.

Offers Four Stories

Offering as it does, four separate and
distinct stories, "Bits of Life" presents
the short story magazine idea on the
screen in a manner which it is claimed
has never before been attempted. Each
story presents a different type of plot,
the first episode disclosing a satire, the
second a comedy drama, the third a melo-
drama and the fourth a farce which is
expected to send the patrons away with
a laugh.

In selecting his four stories, Mr. Xeilan
drew from the works of writers who were
prominently identified with the respective
type of plot they offer in this picture.

This type of picture, it is pointed out,
taps the reservoir of short stories that
have been available to producers and
which offer exceptional motion picture
material but which for years have been
discarded by producers because they
would not come up to the necessary foot-
age for feature production.

Selects Prominent Cast

The problem of overcoming the com-
plaint of the late arrival in the theatre
who comes in at the middle of a feature
and is compelled to guess what the story
is all about for five or six reels, it is
pointed out, will be materially lessened
in the presentation of "Bits of Life" due
to the fact that each of these stories re-
quire only from one to two reels to tell
before another complete plot is started.

The cast includes Wesley Barry, John
Bowers, Lon Chaney, Rockliffe Fellows,
James Bradbury, Jr., Harriett Hammond,
Fred Burton, Anna May Wong, Xoah
Beery and many other actors and
actresses of similar popularity.

Synchronized Music
Is Called Great Aid

Chicago Orchestra Leader
Praises Development
of System

"To have a properly drawn musical score,
pre-arranged by experts who devote zealous
care to each score, conforming the musical
equipment to the precise movements of the
pictured story, means the fulfillment of
the average orchestra leader's most cher-
ished dreams," says George Senescy, mu-
sical director for the Madison Square
theatre, a Lubliner & Trinz house in Chi-
cago.

Continuing Mr. Senescy said : "I am sure
that if synchronized music means half as
much to other musical directors as it does
to me, it will soon be used by every theatre

catering to exacting amusement lovers.
The time is not far distant when music
which is really the screen's co-art of ex-
pression, will take its rightful place on all
programs.

"My personal experience as musical di-
rector for the Madison Square theatre has
convinced me without a doublt that syn-
chronized music scores are the solution of
the major problem confronting orchestra
leaders in motion picture theatres every-
where."

Synchronized Scenerio Music Company,
of 64 East Jackson boulevard, Chicago, is
in receipt of hundreds of such letters from
enthusiastc users of its music score serv-
ice. Xothing has been left undone by the
publishers of synchronized music scores to
assure their complete success.

Educational Backing
Independence Month

Branches Throughout Country
are Cooperating with
Exhibitors

Headquarters and branches of Educa-
tional Film Exchanges, Inc., all over the
country are cooperating with the inde-
pendent theatre owners in their plans for
making September "Independence
Month."

Friends of Independence

"We are friends of the independent ex-
hibitor," said E. W. Hammons, president
of Educational, "and are glad to co-
operate in making Independence Month
all that it should mean to this class of
theatre owners.

"Expressions from leader-, among the
independent exhibitors make us believe
that we will have virtually every print in
our branches working during the month
of September."

A letter sent from Educational's Xew
York headquarters to each branch says:

Is Neutral Organization

"The month of September has been
designated by the independent theatre
owners of the country as Independence
Month. Our policies are in keeping with
the objectives of the independent theatre.
Educational Film Exchanges is a neutral
distributing organization, free from any
entangling alliance, and handles only
those pictures made by independent pro-
ducers.

"Cooperate with the independent the-
atres to the fullest extent in making In-
dependence Month a real achievement for
them."

Prima Donna Has Joined

Realart as Scenarioist

Grace Drew, who sprang into fame some
years ago as prima donna in "The Choc-
olate Soldier" and "Alma, Where Do You
Live?" has joined the Realart editorial staff
under the direction of Elmer Harris. In
collaboration with Katherine Pinkerton she
wrote "Spring Fever," which will be a
forthcoming Bebe Daniels vehicle.

EXHIBITORS HERALD

August 13, 1921

LETTERS
From Readers

Communications on topics of
current interest. Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

Best Business Since 1914

ARANSAS PASS, TEX. — To the
Editor : I see in the Herald so many
brother exhibitors complaining of busi-
ness falling off from hot weather and
business depression, I think it might help
some of them to know how I have in-
creased my admissions in spite of the
heat (and it sure is hot here) and prac-
tically everyone out of work. This is a
small town between 1,250 and 1,500 and
there is no rich farming district near.

This is how I made my business better
than it has been since 1914. I have made
my theatre the coolest place in town;
show the best pictures that can be
bought; play all my pictures two days.
I have charged 15 and 25 cents, war tax
included, for the last two years, with the
exception of two shows, "The Kid" and
"Through the Back Door." On these I
raised adults to 30 cents.

I do not think it pays to boost your
price every time you have a picture above
the ordinary. I can't remember when I
have lost money on a picture. There are
some I do not make much on but I more
than break even. I use plenty of posters
and stills on all subjects.

There is no daily paper here, so I get
out heralds once a week, one of which I
enclose. I have one put in each house in
town and mail a hundred to out-of-town
people. These heralds, as you will see,
give my weekly program. I sell space
in the heralds to merchants which helps
to pay for the advertising.

I read the Herald from cover to cover
and don't see how any exhibitor can do
without it. — Albert Warren, owner,
Acme theatre, Aransas Pass, Tex.

Potpourri from Jack Beardsley

SNOHOMISH, WASH.— To the Edi-
tor: A recent edition of the Herald had
some great stuff in it, for instance in the
advertising department. There in big
type was the announcement by the Cos-
mopolitan Production Co. that "The
Wild Goose" took in $24,961.20 in one
week at a certain Broadway theatre, also
that the "Woman God Changed" took
in $39,079.25 in two weeks at the Rivoli
and Rialto. Taking all this for granted
and a fact — if I was a congressman and
was on the theatre taxation committee,
I would raise the ante from 10% to 20
or 25% — considering that I was taking
my knowledge from trade paper adver-
tising— and not taking time to investigate
the overhead and general business a the-
atre does. This kind of advertising may
look good to some high paid specialist,
but in the long run it will act as a boom-
erang not only to his firm but the whole
industry at large.

Another highly interesting feature was
Mr. Charles Carey's statement regarding
staging a prologue in his theatre that
has a drawing capacity of 200 people.
Can you imagine what man could do in
a large town? Why "Roxy" would have
to flee to the tall uncut?

Under "Money Making Ideas," I no-
tice some exhibitors give a free school
night, some a church night, etc. Now
if this business is a legitimate one, why

THIRSTY? TIRED?

Todel Article*. Proprietor, Modicum. Slehoner, end Hojunri

The Purity Confectionery Co.

JACK riCkFtlRD it,
THE MAN WHO HID
EDUTTHIHG

Monday and
Tu«t»
July ISih and I9lh

ACME THEATRE
\mveu rue. Te.ei

WEDNESDAY iiu) IWtSOIT. Jut. 20 and 21

tuiaum cuns
LI CK lN PAWN

Fridl) end
Saturday

July 22 and 23

MARY P1CKF0RD

can no mm <V' up -tan
Peter Pan and that is -N
her latest production

THROUGH THE

BACK door;

is just the Ujpe of charm-
incj picture that upu ivanl to
see he- -n ... the Wind tKot
made hpt famous ...brimful of
heart Htci^.„ifit»»ftsi4'iflect«e

FIGHTING FATE

SON OF TARZAN

1 1

Admission 15 and 30 Cents

SPECIAL THIS WEEK
u am tdm u»»s *» i « cams n *< cm on « >u

Wotrb Thro Spier Even Week lor Special Veluee

CIENDENING'S

The Acme theatre, Aransas Pass, issues the
above herald each week, getting a copy to
every house in town and mailing many copies
out of town. Above is the copy used the
week it Featured "Through the Back Door,"
a United Artists production. Close examina-
tion will show how "What the Picture Did for
Me" is quoted on coming attractions. An in-
teresting letter from the owner of the Acme
appears at the left.

should one curry favor by giving away
their wares? It may be called one way
of advertising, but you don't see the
butcher, baker or the garage man doing
it. Yes, there are many forms of adver-
tising, but don't forget some are Good
and others equally Bad.

From what I can glean from different
sources, large theatres like Grauman's
in Los Angeles hand their pictures out
on a silver spoon, so to speak, starting
with a bunch of posies at the door, then
a prologue that would do a musical com-
edy credit, then a high-class orchestral
number. The poor picture comes in for
the least honors, and as new large thea-
tres open the manager is at his wit's end
to think of something to add to the al-
ready too long list of side attractions.
However, there's a limit and I believe in
1921 most of the master minds in this
industry will have found it.

My idea is that if that in order to
attract the public to see a picture one has
to put on a performance consisting of a
cross between a classical concert and a
musical comedy with a little pantomiiu-
mixed in, we must admit that the picture
is losing ground, and, believe me, the way
business has flopped the last few months,
it's a live question in most exhibitors'
minds. — Jack Beardsley, manager Or-
pheum theatre, Snohomish, Wash.

Beware of "Montana Bob"

DES MOINES, IA— To the Editor:
Please warn all exhibitors not to fall for
any hard luck story nor loan any money
to "Montana Bob," traveling in a Dodge
special built car, showing a three-reel
rodeo picture. He is a false alarm. Take
it from one who has been stung. — H.
Hikrstkinkr. vicc-prcsidcn t and manager.
Western Amusement company, Des
Moines, la.

How to Help Business

WINONA, MISS.— To the Editor:
My advice to exhibitors is: "Read 'What
the Picture Did for Me' and your busi-
ness will improve." — Max Davitts, man-
ager, Dixie theatre, Winona, Miss.

"Gee, whiz! I'm glad vacation's here!

I'm planning high jinks by the peck;
But this, you see, most pleases me :
No daily scrubbin' of my neck!"

— New York Globe.
*

Howard — What do you think is your
natural vocation, Reggie?"

Reggie — "Haven't any, deah boy. What
I was born with is a natural vacation." —

San Francisco Chronicle.

Some people go to a summer resort for
a change and a rest. The landlord gen-
erally gets the change and the waiter gets
the rest. — Amusement Reporter.

Convict — "I'm here for having five

wives."

Visitor — "How are you enjoying your
liberty? — New York Evening World.
*

First flea — "Been on a vacation?"
Second flea — "No, on a tramp." — Sun
Dodger.

First Postal Clerk — "Aha ! back from
your vacation, eh?"

Second Postal Clerk — "Yup, back to the
old stamping ground. — iV. Y. Uni. Alumnus.
*

Tim — "My wife's gone to the West Indies
to spend a few weeks."
Jim — "Jamaica?"

Tim — "Nope. She went of her own ac-
cord."— Tennessee Mugwump.

Stranger — "Healthy place this, I sup-
pose?"

Native — Sure, when I first came here I
was too weak to walk."
Stranger — "Really ?"

Native — "Yes, I was born here." — Stan-
ford Chaparral.

you." — Syracuse Herald.

Sign on Farm Fence — "Fine milch cow,
with her own cafe." — Daily American

Tribune.

Sign on Movie Theatre — "Behold My
Wife" and "Don't Weaken." — Portland
(Me.) Express.

Sign on Tannery — "Let us tan your hide."
— Central Outlook.

Sign on Farm Gate — -"Six hens for sale,
some laying $2 each." — Patlie Sidelights.

Sign on Tokio, Japan, Dairy. — "Cows
Milked and Retailed Here." — Bay City
Tribune.

Sign on Chestnut Street says — "Ladies
Ready to Wear Clothes." — Pcnn. Punch

Bowl.

Sign on Farm Fence Post — "Eggs for
set-tin' on and to be et." — IVestficld (N. J.)

Leader.

August 13, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture
did for the other fellow, thereby getting the only pos sible guide to box office values. Address "What The
Picture D.d For Me." EXHIBITORS HERALD. 417 S. De arborn St. Chicago.

Associated Producers

I Am Guilty, with Louise Glaum. — ■
Went over with a bang. If Read, Jr.,
keeps up the good work, with this star,
he'll win over a lot of new business. So
will A. P. — Allen-Charette, Inc., Capitol
theatre, New Bedford, Mass. — Neigh-
borhood patronage.

A Perfect Crime, with Monte Blue. —
Pleased both high-class patrons as well
as other classes. Patrons commented on
this one as being just the kind that's
different. — Allen-Charette, Inc., Capitol
theatre, New Bedford, Mass. — Neighbor-
hood patronage.

First National

Peck's Bad Boy, with Jackie Coogan.
— A surprisingly strong attraction.
Packed 'em in. — T. B. Baylies, Olympia
theatre, New Bedford, Mass. — Transient
patronage.

Scrambled Wives, with Marguerite
Clark. — Made money with this and it
will do the same for you. This is the
first time I have shown Miss Clark and
she took well. — G. H. Jenkinson, Victor
theatre, Minocqua, Wis. — General pat-
ronage.

Scrap Iron, with Charles Ray. — The
fight scene alone a feature that created
talk and brought them in. Very satisfac-
tory production to big returns. — T. B.
Baylies, Olympia theatre. New Bedford,
Mass. — Transient patronage.

Bob Hampton of Placer, a Marshall

Neilan production. — Really a wonderful
picture. Good comedy. Good action.
Lots of good compliments on it. Fight
scenes were splendid. — Alvin S. Frank,
Alhambra theatre, Brighton, Colo. —
Neighborhood patronage.

The Oath, with Miriam Cooper. — A
first-class picture. Splendidly played and
pleased. Look into scenes achieved by
a master of art, into moments made great
by a mistress of emotion and feel their
sway. A subtle, then strong, then over-
poweringly frantic and intensely inter-
esting.— William Noble, Empress thea-
tre, Oklahoma City, Okla. — General pat-
ronage.

19 and Phyllis, with Charles Ray.—
Fine, will go over big, and is deserv-
ing of strong advertising. Charles Ray
is a good star in my town. — F. L. Clarke,
Cozy theatre, Hazen, Ark. — Neighbor-
hood patronage.

Love. Honor and Behave, a Mack Sen-
nett production. — Five reels is too much
of a strain on people's nerves. — Giacoma
Bros., Crystal theatre. Tombstone, Ariz.
— General patronage.

The Kid, with Charlie Chaplin — The
only picture I have played since Micky
two days. S. R. O. at every evening
performance. This picture will get them
in any town. — McCarthy, Liberty thea-
tre, Port Henry, N. Y. — Neighborhood
patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — Played two days to fair
business. Good small town attraction. —
Dickinson & La Rocque, New Fairyland
theatre, Warrensburg, N. Y. — Neighbor-
hood patronage.

The Kid, with Charlie Chaplin.— Char-
lie sure pulls them in. Played capacity
business. This is a two-day booking for
any small town. — Lon Fisher. Bradley
theatre, Fort Edward, N. Y.— Neighbor-
hood patronage.

The Kid, with Charlie Chaplin.— Two
days to capacity business. Patrons well
pleased. Talk about Over the Hill,
Chaplin will get more money than they
ever dreamed. — Elmer C. Shield, Scenic
Temple theatre, Hudson Falls, N. Y. —
Neighborhood patronage.

The Old Swimmin' Hole, with. Charles
Ray. — First-class feature. Splendidly
produced, but many of our patrons did
not appear to like it. Presume they ex-
pected more punch. Fine photography.
Business? Quit yer kiddin'. Ran this
two days. — Henry W. Gauding, Lincoln
theatre. Pittsburgh, Pa. — Neighborhood
patronage.

Dinty, a Marshall Neilan production. —
Played two days to fair business, during
hot spell. Patrons well pleased. — John
M. Gillis, Star theatre, Salem N. Y.—
Neighborhood patronage.

Twin Beds, with Mr. and Mrs. Carter
De Haven. — A riot of fun and went big
with my patrons. Have seen some un-

favorable reports on this, but was good
enough for me. Book this and push it,
it will give satisfaction. — F. L. Clarke,
Cozy theatre, Hazen, Ark. — Neighbor-
hood patronage.

The Kid, with Charlie Chaplin. — Broke
all house records, and I played it two
days. Patrons well pleased. Business
picking up. — F. A. Hawley, Ballstor.
theatre. Ballston Spa, N. Y. — Neighbor-
hood patronage.

Jim the Penman, with Lionel Barry-
more. — Strong production that went over
fine to a fair crowd. — F. L. Clarke, Cozy
theatre, Hazen, Ark. — Neighborhood
patronage.

Go and Get It, a Marshall Neilan pro-
duction.— One of the best specials we
have ever run. Run this picture only
one night. Packed the house and turned
them away. Some of the best airplane
stunts you will ever see. Pleased 100
per cent. — G. D. Hughes, Liberty theatre,
Hcavener, Okla. — Small town patronage.

Lessons in Love, with Constance Tal-
madge. — Light, frothy comedy that
amused. Good summer evening enter-
tainment. Drew well in spite of heat. —
— L. J. Frona, Olympia theatre, Calmar,
Bedford, Mass. — Transient patronage.

Nomads of the North, with a special
cast. — Fine, liked better than the other
two Curwood stories. Fair crowd to
10c and 35c add.— G. F. Rediske, Star
theatre, Ryegate, Mont. — Small town
patronage.

Dinty, a Marshall Nielan production. —
When the producers advertising all-star
casts in big special productions all live

^«|^««Miifiii«miimiiiM^

| Ten Plays

My Patrons

Liked Best j

^tnnmntmniMniiHwiiimwnimdniiiiMui wiiBwiwiuiiii imiiiiiiiiimihffliinraimranTmimiiimnt^

.EXHIBITORS HERALD

August 13, 1921

up to their promises like Mr. Neilan, we
won't have to hide from our patrons
after advertising All Star Special, etc. A
great picture with a great cast. — A. L.
Middleton, Grand theatre, De Queen,
Ark. — Small town patronage.

Go and Get It, a Marshall Neilan
production. — Very good picture. Plenty
of action, with just enough comedy
mixed in to keep them smiling. Will
please 90 per cent. — H. E. Gilman, Club
theatre, Weed, Calif. — Neighborhood pat-
ronage.

The Kid, with Charles Chaplin. — Very
good. Best money getter ever put out.
— L. J. Frona, Olympia theatre, Calmar,
la. — General patronage.

Dinty, a Marshall Neilan production. —
Great. The nearest to a 100 per cent
picture that I have played. — J. A. Emery,
Star theatre, Bar Harbor, Me. — Neigh-
borhood patronage.

Harriet and the Piper, with Anita
Stewart. — Very good, but title not suit-
able for the star. Stewart very popular
here. Average business.— A. E. John-
son, Lyric theatre, Waycross, Ga. —
Transient patronage.

A Virtuous Vamp, with Constance Tal-
madge. — Pleased all. My fans want
more of this kind. The kind that will
drive away the blues. — R. C. Allen, Dixie
theatre, Athens, Ala. — Small town pat-
ronage.

The River's End, a Marshall Neilan
production. — Played two days to capacity
business. A fine picture. Will get the

money. — W. F. Mallery, Starr theatre,
Corinth, N. Y. — Neighborhood patron-
age.

Curtain, with Katherine MacDonald. —
Good house, but picture not near as good
as others that we have played of this
star. — G. F. Rediske, Star theatre, Rye-
gate, Mont. — Small town patronage.

The Woman in His House, with a spe-
cial cast. — One of the best heart interest
pictures we have played in a long time.
Gave general satisfaction. Big business.
— T. B. Baylies, Olympia theatre, New
Bedford, Mass. — Transient patronage.

Dinty, a Marshall Neilan production. —
Booked two days. Went over good even
in the face of hot weather. A real audi-
ence picture. — Charles McCarthy, New
theatre, Hoosick Falls, N. Y. — Neighbor-
hood patronage.

The Fighting Shepherdess, with Anita
Stewart. — Pretty fair picture. Not up to
her specials, but a very pleasing offer-
ing.— Alvin S. Frank, Alhambra theatre,
Brighton, Colo. — Neighborhood patron-
age.

Peaceful Valley, with Charles Ray. — A
real good picture. No complaints. Ray
is a favorite here. — H..A. Wishard, Wis-
hard theatre, Bloomlield, la. — Home pat-
ronage.

The Yellow Typhoon, with Anita
Stewart, — This is indeed a wonder pic-
ture, better than half the big specials.
If you can't do business on this it's no
fault of the picture Our patrons are

commencing to see that we are giving
them just what we advertise. The best
and biggest in photoplays. Tell 'em the
truth, it won't take long for them to
know you are telling them the truth. —
Chas. Holtz, Princess theatre, Danforth,
Me. — Small town patronage.

Nomads of the North, with special
cast. — The night we played Nomads of
the North, The Kid played across the
street, film salesman told us: "AH you
will get that night is the other house's
overflow-." The Kid was billed like a
circus, all we put out was a three-sheet
and a couple of ones, but we packed 'em
in, and still they kept coming. Book
Nomads of the North, and see 'em come
in: it will stand anything you wish to say
about it. Everyone saying, I want to see
a real picture, and it was great. — Chas.
Holtz, Princess theatre, Danforth, Me. —
Small town patronage.

The Kid, with Charlie Chaplin. — Fine,
the best Chaplin yet. Jackie Coogan is
great. — H. D. Goodfellow, O. K. theatre.
Enterprise, Ore. — Neighborhood patron-
age.

Peaceful Valley, with Charles Ray. —
Another knockout for Ray — one of the
over-best he has produced, and if an
exhibitor can't get by with his pictures,
they might as well close up. — F. L
Clarke, Cozy theatre, Hazen, Ark.^
Neighborhood patronage.

The Yellow Typhoon, with Anita
Stewart. — Star in dual role in high-class,
absorbing, at times exciting crook melo-
drama. In class with Outside the Law.
It brought forth on two red hot nights.
The only paying house since July Fourth,
which speaks well for play and star. Miss
Stewart does splendid work and was well
supported. This should rank among
"Ten Best Plays My Patrons Liked." —
Philip Rand, Rex theatre, Salmon, Idaho.
Small town patronage.

The Kid, with Charlie Chaplin.— This
is the only picture of its kind, and no
matter where it is shown it makes good.
It is a good money getter. — G. E. Jen-
kinson, Victor theatre, Minocqua, Wis. —
General patronage.

Passion's Playground, with Katherine
MacDonald.— Good from start to finish
and patrons all liked it. — W. W. Wales,
Yoemen theatre, Seneca, S. D. — Neigh-
borhood patronage.

Polly of the Storm Country, with Mil-
dred Harris. — Small crowd due to local
conditions. Picture will pass as a pro-
gram. Pleased about 50-50. — G. F.
Rediske, Star theatre, Ryegate, Mont. —
Small town patronage.

The Heart of a Fool, an Allen Dwan
production. — A good picture, but a little
too much sex stuff, especially for the
smaller towns. Producers would do well
to cut out such pictures as this, for it is a
picture that is a talking point for those
who are in favor of censorship. — T. H.
Smith, Princess theatre. Colchester, 111. —
Neighborhood patronage.

The Old Swimmin' Hole, with Charles
Ray. — This was a disappointment, al-
though acting was good, Ray a little too
large for kid's part, and this made pic-
ture unbalanced. — W. W. Wales, Yoe-
men theatre, Seneca, S. D. — Neighbor-
hood patronage.

Courage, w ith Norma Childers. — Many
said it was too sad. It should also lose
one reel. It's a good picture, with won-
derful cast. — Mrs. P. G. Jordan, Hins-
dale theatre. Hinsdale, III. — Neighbor-
hood patronage.

Harriet and the Piper, with Anita
Stewart. — A very good picture, and one
that has a dandy drawing power, due
to the fact thai the story has been read
by so many. Advertise it strong and it

A SEPTEMBER SUGGESTION TO EXHIBITORS

DECLARE YOUR INDEPENDENCE
SAY IT WITH HODKINS0N PICIUBES

August 13, 1921

EXHIBITORS HERALD

will give general satisfaction. — T. H.
Smith, Princess theatre, Colchester, 111.
— Neighborhood patronage.

Nomads of the North, with a special
cast. — Entertainment value good. Boost
and collect at the box office. Exception-
ally good for summer showing. — W. W.
Wales, Yeomen theatre, Seneca, S. D. —
Neighborhood patronage.

Fox

Oliver Twist, Jr., with Harold Good-
win.— Good program production that
was received without remarks by my
patrons. — F. L. Clarke, Cozy theatre,
Hazen, Ark. — Neighborhood patronage.

Lamp Lighter, with Shirley Mason. —
Positively the best Shirley Mason Fox
has ever released. Pleased a large
crowd. Shirley is one among my best
stars. — F. O. Clarke, Cozy theatre,
Hazen, Ark. — Neighborhood patronage.

Colorado Pluck, with William Russell.
— Not up to the star's standard but a
fair program picture, that will get by if
not advertised too strong. — F. L. Clarke,
Cozy theatre, Hazen, Ark. — Neighbor-
hood patronage.

Riders of the Purple Sage, with Wil-
liam Farnum. — Ran this one first so as
to have them lined up for the sequel to
this picture, Rainbow Trail, for Chautau-
qua week, and I cleaned up. The Chau-
tauqua bunch sure got a beating. — H. W.
Richardson. Plaza theatre, Chestertown,
N. Y. — Neighborhood patronage.

Two Moons, with Buck Jones. — This
is a good Western. Plenty of action.
Buck Jones good drawing star here. —
L. B. Greenhaw, Strand theatre, Leslie,
Ark. — Small town patronage.

Just Pals, with Buck Jones. — Laughs,
excitement, human interest. A good pic-
ture, that's all. — S. A. Acri, _Acri thea-
tre, Marietta, Pa. — Small town patron-
age.

Blushing Bride, with Eileen Percy. —
All I can say, it's punk. — E. Barinett,
Royal theatre, Fairmount, Ind. — Small
town patronage.

Big Town Roundup, with Tom Mix. —
Very, very peppy. Mix best of all Fox
players. Sure a getter. He always is
good. — E. Barinett, Royal theatre, Fair-
mount, Ind. — Small town patronage.

Rainbow Trail, with William Farnum.
— Good picture. Good business. — C.
Malphurs. Dreamland theatre. High
Springs, Fla. — Neighborhood patronage.

Drag Harlan, with Wililam Farnum. —
An excellent Western, pleased my pa-
trons.— R. E. Atkins, Lyric theatre, Elk-
ville, 111. — Small town patronage.

The Tomboy, with Eileen Percy. —
Just a picture. It will do no harm to
play, but nothing to it. — J. A. Emery,
Star theatre. Bar Harbor, Me. — Neigh-
borhood patronage.

Bare Knuckles, with William Russell.
— As usual, Russell is there with the
goods in this picture. Russell usually
raises them out of their seats. This pic-
ture pleased them all. — H. A. Wishard,
Wishard theatre, Bloomfield, la. — Home
patronage.

While New York Sleeps, with a spe-
cial cast. — Teaches a good lesson. Drew
a crowd. Parts one and two were extra
good, part three a drawback to the rest.
— F. L. Freeman, Grand theatre, Lake
City, Fla.

The Big Punch, with Buck Jones. —
Good picture, played to a good house.
Everybody likes Buck Jones. He is a
fine actor, one of my best drawing cards.
— J. C. Harlan, Pastime theatre, Hum-
phrey, Ark. — Neighborhood patronage.

Wing Toy, with Shirley Ma^on. — Shir-
ley is one of our good drawing stars, and

this picture is up to her standard. — H.
A. Wishard, Wishard theatre, Bloomfield,
la. — Home* patronage.

The Thief, with Pearl White.— A good
production that did not take well with
my patrons. Not nearly as well as The
Tiger's Cub, and not in the same class
with The Mountain Woman. — F. L.
Clarke, Cozy theatre, Hazen, Ark. —
Neighborhood patronage.

Road Demon, with Tom Mix. — Best
picture Mix made, something different
than ordinary. Pleased audience, and
went out talking about it. — Louis B.
Goulden, Royal theatre, Frankfort, Ind.
— General patronage.

The Scuttlers, with William Farnum. —
Just a fair picture, but went over pretty
well. Pleased about 75 per cent.— R. E.
Johnson, Franklin theatre, Piggott, Ark-.
— Small town patronage.

The Face at Your Window, with a spe-
cial cast. — Played to capacity, and it is
a picture everyone should see. Push it.
— F. L. Freeman, Grand theatre, Lake
City, Fla.

The Blushing Bride, with Eileen Percy.
— Have seen several knocks on this pic-
ture, but will say that it went good for
me and I consider it a nice little pro-
gram offering. — F. L. Clarke, Cozy thea-
tre, Hazen, Ark. — Neighborhood patron-
age.

Why Trust Your Husband, with Eileen
Percy. — Fine comedy drama. Took well.
Eileen is good. Fox pictures are all pretty
good. They always give good print. — J.
C. Harlan, Pastime theatre, Humphrey,
Ark. — Neighborhood patronage.

Merely Mary Ann, with Shirley Ma-
son.— Better than stage play, appealing,
but not a bit exciting and really a little
slow for hot weather. However, if
booked can't be afraid of it. A lively
comedy would help program. Shirley
Mason and others do creditable work in
this love story of high order. — Philip
Rand, Rex theatre, Salmon, Idaho. — ■
Small town patronage.

Sunset Sprague, with Buck Jones. —
Dandy good picture. Pleased 100 per
cent. — R. E. Johnson, Franklin theatre,
Piggott, Ark. — Small town patronage.

The Tiger's Cub, with Pearl White -
Lots of good-looking snow scenes. Will
appeal to all classes of people this time
of the year. Pleased 70 per cent. — C. A.
Foster, Texas theatre, Carthage, Tex. —
Neighborhood patronage.

Three Gold Coins, with Tom Mix. —
Fine picture. Tom Mix is a favorite
here. Draws well. You won't make a
mistake in booking this one. — J. C. Har-
lan, Pastime theatre, Humphrey, Ark. —
Neighborhood patronage.

The Orphan, with William Farnum. —
Just about the poorest picture we ever
saw Farnum play. Not suited to this
popular star at all. The production is
all together too rough and too improb-
able. Give us more Farnum pictures
such as The Nigger. — T. H. Smith. Prin-
cess theatre, Colchester, 111. — Neighbor-
hood patronage.

Flame of Youth, with Shirley Mason.
■ — Fair program picture. Nothing to rave
about. — R. E. Johnson, Franklin theatre,
Piggott, Ark. — Small town patronage.

Hands Off, with Tom Mix. — As usual,
Mix gets the money and satisfies the
patrons. This picture will undoubtedly
please all Mix fans and furnish good en-
tertainment for anybody. — F. L. Clarke,
Cozy theatre, Hazen, Ark. — Neighbor-
hood patronage.

Desert Love, with Tom Mix. — If you
have a class of trade that likes the
knock-down, drag-out, shoot - 'em - up
Westerns, this picture will more than
satisfy. I advertised the picture as that

kind of a play and informed them if that
was the kind of a picture they liked, to
be sure to see it. Men and boys turned
out to make business good and we were
glad that there were not more ladies.—
T. H. Smith, Princess theatre, Colches-
ter, 111. — Neighborhood patronage.

Partners of Fate, with Louise Lovely.
— Good program picture. Pleased my
audience 100 per cent. — R. E. Johnson,
Franklin theatre, Piggott, Ark. — Small
town patronage.

Goldwyn

Honest Hutch, with Will Rogers. —
Will Rogers' pictures are always worthy
of a boost. Have never had a poor one,
nor one that called for the censors. — W.

Massive sets, winter sports,
beautiful scenes, gorgeous
gowns — but best of all, a
great human story.

A picture successful because
it is DIFFERENT.

EXHIBITORS HERALD

August 13, 1921

Three Scenes from "A Broadway Bride," made by the Hol-Tre Productions for Hodkinson distribution. Irene Castle is featured.

H. Harmon, Strand theatre, Kingsport,
Tenn.— Neighborhood patronage.

The Penalty, with a special cast. — Very
good business and the audience liked it
very much. You can't go wrong in book-
ing this one. — O. B. O'Dell, Electric thea-
tre, Fort George, N. Y. — Neighborhood
patronage.

Madame X, with Pauline Frederick. —
This is a fine small town attraction.
Patrons well pleased. Drew good. — W.
M. Sample, Town Hall theatre, Schaghti-
coke, N. Y.— Neighborhood patronage.

Cupid, the Cowpuncher, with Will
Rogers. — Another good one to a good
business. Rogers sure pleases them all.
— L. B. Greenhaw, Strand theatre, Les-
lie, Ark. — Small town patronage.

Bunty Pulls the Strings, with a spe-
cial cast. — A gem. Get in your Scotch
patrons. — Mrs. P. G. Jordan, Hinsdale
theatre, Hinsdale, 111. — Neighborhood
patronage.

Stop Thief, with Tom Moore. — Good
story. Beautiful photography. Moore is
as good as ever. — S. C. Acri, Acri thea-
tre, Marietta, Pa. — Small town patronage.

The Slim Princess, with Mabel Nor-
mand. — Good pictures. Goldwyn falling
down for us. Poor business on all his
pictures. — E. M. Fetterman, Opera
House, Hebron, Neb. — Neighborhood
patronage.

The Paliser Case, with Pauline Fred-
erick.— Only a fair program picture. Too
slow. Business same way. — W. F. Baker,
Boone Way theatre, Mt. Vernon, Ky.—
General patronage.

Madame X, with Pauline Frederick.—
Surely a wonderful production. Of all
pictures shown, Madame X gave the
highest percentage of satisfaction. A
picture worth while. — W. W. Sterlen,
Alhambra theatre, Delta, la. — Neighbor-
hood patronage.

Out of the Storm, with a special cast.
— Very mediocre. — Mrs. P. G. Jordan,
Hinsdale theatre, Hinsdale, 111. — Neigh-
borhood patronage.

Hodk

inson

Down Home, an Irvin V. Willat pro-
duction.— A wonderful picture worthy of

big advertising. As good as any big
special I have played in a year. Seven
full reels and no padding. — A. L. Middle-
ton, Grand theatre, De Queen, Ark.—
Small town patronage.

The Spenders, with a special cast. —
Very good picture. Patrons well pleased.
Entire cast was fine. — Chas. Kuchen,
Idylhour theatre, Canton, 111. — General
patronage.

Paramount

The City of Silent Men, with Thomas
Meighan. — About the best picture
Meighan ever made. The people will
talk about it after the first day. Ran
it four days and made money. — Frank C.
Parker, Lyric theatre, Stockton, Calif. —
General patronage.

Deception, with a special cast. — Went
over well to a good audience first day.
All were pleased as they knew what they
were going to see. College patronage
mostly. — S. L. Lockett, Auditorium thea-
tre, Atlanta, Ga. — Colored patronage.

Sacred and Profane Love, with Elsie
Ferguson. — Play this up to the ladies
and mention the beautiful gowns that are
worn. A real interesting picture. I can
always get the ladies in with Ferguson.
Good business. — Frank C. Parker, Lyric
theatre, Stockton Calif. — General patron-
age.

Terror Island, with a special cast. —
This is some picture. If your patrons
like a good picture with plenty of action,
book it. Lila Lee was very attractive
as the leading lady. — F. H. Galcomb.
Armstrong's theatre, Vanceboro, Me. —
Neighborhood patronage.

Something to Think About, a Cecil B.
De Mille production. — Drew better sec-
ond day than first. Very good for com-
munity theatres. — S. L. Lockett, Audi-
torium theatre, Atlanta, Ga. — Colored
patronage.

Male and Female, a Cecil B. De Mille
production. — Best picture I played this
year in its class. Drew very well. A
.•rood small town production. — C. H.
Wade, O'Keefe theatre, North Creek, N.
Y. — Neighborhood patronage.

The Gilded Lily, with Mae Murray. —

The best big feature I have played this
season, and the best my patrons liked.
Poor business due to hot weather. — W.
E. Grace, Black theatre, Fairhaven, Vt. —
Neighborhood patronage.

Flying Pat, with Dorothy Gish.— Have
had Gish in much better subjects. Pretty
frothy stuff, but entertaining in spots.
Very light attendance. They simply
won't come out these days. Cooler
weather will no doubt bring 'em. — Henry
W. Gauding, Lincoln theatre, Pittsburgh,
Pa. — Neighborhood patronage.

Male and Female, a Cecil B. De Mille
production. — This is the biggest and best
feature this season. Patrons well pleased-
Admission price raised on this one. —
Tom Stanton, Pember theatre, Granville,
N. Y. — Neighborhood patronage.

The Tree of Knowledge, with Robert
Warwick. — A good program picture.
Splendid acting. — F. H. Gatcomb, Arm-
strong's theatre, Vanceboro, Me. —
Neighborhood patronage.

The Lottery Man, with Wallace Reid.
— This is a good one. All of Wallace
Reid's pictures will get the money.
Don't be afraid of this one. — C. H. Simp-
son, Princess theatre, Millen, Ga. — Small
town patronage.

Ghosts in the Garret, with Dorothy
Gish. — If you have not used this one
grab it for a hot weather tonic. As a
comedy - melodrama it's a knockout.
House in an uproar of laughter for en-
tire two last reels. Patrons told me it
was the best comedy ever shown in my
town. By dressing a boy up as a ghost
and passing out cards advertising the
picture I pulled them in off the street on
band concert night. — Albert Metzger,
Fairy theatre, Knox, Ind. — Small town
patronage.

On With the Dance, with Mae Murray.
— A perfectly splendid picture perfectly
performed and extremely interesting, and
something different. Will take well
wherever shown. Book and you will be
pleased. If you don't book it you will
lose. — William Noble, Capitol theatre,
Oklahoma City, Okla. — General patron-
age.

Brewster's Millions, with Roscoe Ar-
buckle.— «Ran one night with the ther-
mometer at 98, but they came anyway.
A good audience picture. — Denny Regan,
Star theatre. Greenwich, N. Y. — Neigh-
borhood patronage.

The City Sparrow, with Ethel Clayton.
— Don't understand how they can make
one as poor as this. A shame for a star
like Ethel to waste time on such. — A. L.
Middleton, Grand theatre, De Queen,
Ark. — Small town patronage.

Brewster's Millions, with Roscoe Ar-
buckle. — Pleased 90 per cent. Top price,
35c. — Giacoma Bros., Crystal theatre,
Tombstone, Ariz. — General patronage.

A SEPTEMBER SUGGESTION TO EXHIBITORS

DECLARE YOUR INDEPENDENCE

SAY IT WITH HODKINSON PICTURES

August 13, 1921

EXHIBITORS HERALD

The Witching Hour, with special cast.
— A little drawn out, but very exciting.
Held the suspense which is necessary to
all comedy-dramas to the very end. Ev-
erybody well pleased. Weather too hot
for business. — Frank C. Parker, Lyric
theatre, Stockton, Calif. — General patron-
age.

An Adventure in Hearts, with Robert
Warwick. — 'Warwick not very popular
here. A fair Paramount lemon yet. — W.
F. Baker, Boone Way theatre, Mt. Ver-
non, Ky.. — General patronage.

Inside of the Cup, with a special cast.
— Fine production. Good for any audi-
ence.— J. A. Emery, Star theatre, Bar
Harbor, Me. — Neighborhood patronage.

More Deadly Than the Male, with
Ethel Clayton. — This is a very good
picture. Enjoyed by all that saw it. —
William Noble, Rialto theatre, Oklahoma
City, Okla. — General patronage.

Too Much Speed, with Wallace Reid.
— Wonderful business right in hot
weather. A fine picture. Theodore
Roberts talked about as much as star. —
S. W. Carroll, Rialto theatre, New Haven,
Conn. — Neighborhood patronage.

Excuse My Dust, with Wallace Reid. —
Wallie is a safe bet for me, and this one
got the business. Buy it. Run a Chester
comedy with it. Snooky pleases the chil-
dren.— Earl O. Peeler, Pastime theatre,
Protection, Kan. — Small town patronage.

Why Smith Left Home, with Bryant
Washburn. — A good picture with clean
comedy that will satisfy most any audi-
ence. The train wreck, the storm and
the fire are all good and the earthquake
fixes a thrilling comedy climax. — T. H.
Smith, Princess theatre, Colchester, 111. —
Neighborhood patronage.

Forbidden Fruit, a Cecil B. De Mille
production. — A wonderful production.
One of the best. Started -weak, but
picked up. People afraid of title. Good
business. — A. E. Johnson, Orpheum
theatre, Waycross, Ga. — Transient pat-
ronage.

The Traveling Salesman, with Roscoe
Arbuckle. — One of Fatty's best. Good
business for summer time. — R. C. Allen.
Dixie theatre, Athens, Ala. — Small town
patronage.

Male and Female, a Cecil B. De Mille
production. — Very good picture. De
Mille pictures all big ones. — Alvin S.
Frank, Alhambra theatre, Brighton,
Colo. — Neighborhood patronage.

The Gilded Lily, with Mae Murray. —
A high-class production. A picture that
in good times would pack any house.
Showed it in warm weather and did
good business. Everyone well pleased.
— Frank C. Parker, Lyric theatre, Stock-
ton, Calif. — General patronage.

The Lottery Man, with Wallace Reid.
— A dandy good clean comedy that sends
them all out with a smile. Full of pep
from the first click of the old Simplex to
the last. — H. A. Wishard, Wishard thea-
tre, Bloomfield, la. — Home patronage.

The Friskie Mrs. Johnson, with Billie
Burke. — Just a near picture. Weak
story and bum star. — J. A. Emery, Star
theatre, Bar Harbor, Me.

The Love Special, with Wallace Reid.
— Pleasing Reid picture.— Alvin S. Frank.
Alhambra theatre, Brighton, Colo. —
Neighborhood patronage.

Dancin' Fool, with Wallace Reid.—
Reid well liked, especially with Bebe
Daniels as co-star. Clean, refined, went
big, considering weather. — Louis B.
Goulden, Princess theatre, Frankfort,
Ind. — General patronage.

Brewster's Millions, with Roscoe Ar-
buckle.— I paid too much for it. Has
not the drawing power it should have,

although Arbuckle played the part to
advantage. — W. W. Wales, Yeomen,
theatre, Seneca, S. D. — Neighborhood
patronage.

O'Malley of the Mounted, with Wil-
liam S. Hart. — Good picture. Drew fairly
well on warm night. — Alvin S. Frank,
Alhambra theatre, Brighton, Colo. —
Neighborhood patronage.

Ghosts in the Garret, with Dorothy
Gish. — Extremely funny. One of the
best comedy dramas we ever showed. —
J. D. Goodfellow, O. K. theatre, Enter-
prise, Ore. — Neighborhood patronage.

Remodeling Her Husband, with Doro-
thy Gish. — Well acted. Was funny and
still carried an excellent lesson. Adver-
tise that Lillian Gish directs it and it will
draw some more patrons, out of curios-
ity if nothing more. — Mrs. W. H. Helfe'r,
Itasca theatre, Alice, Tex.

False Road, with Enid Bennett. — Had
a nice business on this one. Not a spe-
cial. Pleased all. — Earl O. Peeler, Pas-
time theatre, Protection, Kan. — Small
town patronage.

Male and Female, a Cecil B. De Mille
production. — This is an old one, but
pleased 95 per cent at advanced prices. —
Earl O. Peeler, Pastime theatre, Protec-
tion, Kan. — Small town patronage.

Terror Island, with Houdini. — Did not
see this, but "Young America" who lives
at our house says it was a crackerjack. I
had to go in swimming next day with
him to watch him do underwater Hou-
dini stunts. Same lad said Chaplin's
Cure was better than The Kid. Attend-
ance record shows that adults kept away.
Houdini fails to bring out the women. —
Philip Rand, Rex theatre, Salmon, Idaho.
— Small town patronage.

Fighting Chance, with a special cast. —
Here is a fine, high-class society drama.
Popularity of the book will draw. Act-
ing of Conrad Nagel and Anna Q. Nils-
son excellent. Better for winter than for
summer. Let your society people know
you have it. Special prices, 40 and 20
cents.- — Philip Rand, Rex theatre, Sal-
mon, Idaho. — Small town patronage.

Why Change Your Wife, a Cecil B. De
Mille production. — A good picture, but I
lost money. I paid too much money.
Only raised my price 10 cents to 18 and
36 cents, but could not pull them in.
Ran two days. — H. A. Wishard. Wishard
theatre, Bloomfield, la. — Home patron-
age.

The Restless Sex, with a special cast.
— Good picture, but not the right kind
for a small town patronage. Did not
draw. — H. D. Goodfellow, O. K. theatre,
Enterprise, Ore. — Neighborhood patron-
age.

Scarlet Days, with a special cast. — A
great disappointment to Griffith fans.
Just a rough Western picture, and not
the kind that is expected from D. W.
Don't boost it too hard if you play it,
for it will be too big a task to convince
them that the next Griffith you show is
one they can't afford to miss. — T. H.
Smith. Princess theatre, Colchester, 111.
— Neighborhood patronage.

Turning the Tables, with Dorothy
Gish. — Dorothy is great in a good com-
edy, but this one is not the kind suited
for her. A good climax in the picture,
but it takes a long time to get to it. Too
much improbable stuff in the production.
— T. H. Smith. Princess theatre, Colches-
ter, III. — Neighborhood patronage.

Chickens, with Douglas McLean. — His
best since 23% Hours Leave. Every-
body pleased. — H. D. Goodfellow, O. K.
theatre. Enterprise, Ore. — Neighborhood
patronage.

Told in the Hills, with Robert War-
wick.— A good Western. Some wonder-

ful scenes. Lots of Indians. A real
interesting picture in six reels. No com-
plaints.— H. A. Wishard, Wishard thea-
tre, Bloomfield, la. — Home patronage.

Flame of the Yukon, with Dorothy
Dalton. — Enjoyed by a good crowd.
Dandy good summer show will help the
exhibitors get by if they do not pay too
much. Boost it big. — W. W. Wales,
Yeomen theatre, Seneca, S. D. — Neigh-
borhood patronage.

Market of the Souls, with Dorothy
Dalton. — -To those who claim that scenic
and light, airy stories are the only things
that should be exhibited, this picture
might create a little talk, for some of the
scenes are a little strong. However, for

A sweet, appealing
story, one of the most
dramatic ever filmed by
this young star, whom
every trade paper and fan
magazine reviewer has
called one of the most
NATURAL artists now
appearing on the screen.

EXHIBITORS HERALD

August 13, 1921

the average fan it is a highly entertain-
ing picture, with some very elaborate
scenes. — T. H. Smith, Princess theatre,
Colchester, 111. — Neighborhood patron-
age.

What's Your Hurry, with Wallace
Reid. — An unusually good picture, full of
suspense and laughter.- — Mrs. P. G. Jor-
dan, Hinsdale theatre, Hinsdale, 111. —
Neighborhood patronage.

Metro

The Great Redeemer, with a special
cast. — Surely a splendid picture. Only
complaint was it ended too soon. Minis-
ter announced it from the pulpit, and
drew those who seldom go to the movies.
Good drawing card. Made money on
this one. — C. H. Thomas, Community
theatre, Galva, la.

The Man Who, with Bert Lytell.—
Lytell always good. This picture pleased
90 per cent. We are sorry that there
are not more Lytell productions. — A. E.
Johnson, Lyric theatre, Waycross, Ga. —
Transient patronage.

The Misleading Lady, with Bert Ly-
tell.— Too light for Lytell's ability.
Pleased about 50 per cent. — Giacoma
Bros., Crystal theatre, Tombstone, Ariz.
— General patronage.

The Misfit Wife, with Alice Lake.—
Book this, it will give entire satisfaction.
All want more like it. — M. Davitts, Dixie
theatre, Winona, Miss. — Neighborhood
patronage.

The Chorus Girl's Romance, with Viola
Dana. — Star very good. Picture over-
advertised. Poor business. — E. M. Fet-
terman. Opera House, Hebron, Neb. —
Neighborhood patronage.

The Man Who, with Bert Lytell— A
fine picture well acted, and one of Bert
Lytell's best efforts. — William Noble,
Criterion theatre, Oklahoma City, Okla.
— General patronage.

The Misleading Lady, with Bert Lytell.
— Another remarkable production of Ly-
tell's, showing he can do comedy as well
as drama. — R. Ross Riley, Wigwam thea-
tre, Oberlin, Kan.

Easy to Make Money, with Bert Ly-
tell.— Old, but one of his best. Pleased
at least 90 per cent. — W. C. Whitt, Home
theatre, Anderson, Calif. — Small town
patronage.

Are All Men Alike, with May Allison.
— Star good, but the story is pretty poor.
Didn't draw. — D. M. Spade, Theatorium
theatre, Portland, Ind. — Neighborhood
patronage.

The Price of Redemption, with Bert
Lytell. — Poorest Lytell picture we have
ever shown. No pep to it. — H. D. Good-
fellow, O. K. theatre, Enterprise, Ore. —
Neighborhood patronage.

The Greater Claim, with Alice Lake.—
This is a good picture. We did not do
much business, but it was no fault of
the picture. — Spalding Bros., Gem thea-
tre, Taylorville, 111. — Neighborhood pat-
ronage.

Star Rover, with a special cast. — This

DAVID BUTLER
Learns all about printing in "Bing, Bang,
Boom," his latest Butler production which he
has just completed.

is a picture that is different. Pleased 90
per cent. Very good program. — C. H.
Simpson, Princess theatre, Millen, Ga.—
Neighborhood patronage.

Pathe

One Hour Before Dawn, with H. B.
Warner. — A good program picture. One
that will please. Drew fair. — L. B. Tefft,
Odd Fellows Hall, Berlin, N .Y.— Neigh-
borhood patronage.

The Killer, a Benj. B. Hampton pro-
duction.— One of the very best Westerns
I have ever played. A Benj. B. Hampton
production is a guarantee of something
good. Poor business. Will repeat on
this one.- — Chas. Kuchan, Idylhour thea-
tre, Canton, 111. — General patronage.

That Girl Montana, . with Blanch
Sweet. — This is a fair picture. Nothing
to brag about. Just a program picture.
— Spalding Bros., Gem theatre, Taylor-
ville, 111. — Neighborhood patronage.

Half a Chance, with Mahlon Hamilton.
— I have been in the show business a
number of years and after thinning out
the number of really big pictures, I have
decided that this one ranks among the
best. I ran this picture six months ago,
and the people here arc still talking about
it. — E. D. Boston, Capitol theatre, Aven
Park, Fla. — Neighborhood patronage.

One Hour Before Dawn, with H. B.
Warner. — Good business on this star al-
ways.— E. M. Fcttcrman, Opera House,
Hebron, Neb. — Neighborhood patronage.

When We Were 21, with H. B. War-
ner.— A good program picture. — Mrs. P.
G. Jordan, Hinsdale theatre, Hinsdale,
111. — Neighborhood patronage.

Half a Chance, with Mahlon Hamilton.
— A good picture, that pleased to average
business. — E. Dewhirst, Beverly theatre,
Beverly, Kan. — Small town patronage.

Realart

A Private Scandal, with May Mac-
Avoy. — Miss MacAvoy is sure to become
a big favorite, if Realart puts her in big
productions. — Allen-Charette, Inc., Capi-
tol theatre, New Bedford, Mass. — Neigh-
borhood patronage.

Such a Little Queen, with Constance
Binney. — Fair picture, but didn't draw
for us. — D. M. Spade, Theatorium thea-
tre, Portland, Ind. — Neighborhood pat-
ronage.

The Snob, with Wanda Hawley. — Very
good comedy-drama. Hawley has good
support, and the picture is one that will
please any audience. — A. E. Johnson, Or-
pheum theatre, Waycross, Ga. — Transient
patronage.

All Soul's Eve, with Mary Miles Min-
ter. — Lost money on this. An average
program picture. Pretty tame. — G. F.
Rediske, Star theatre, Ryegate, Mont. —
Small town patronage.

The Furnace, with a special cast. —
Played two days to the largest business
of the year. — I. Goldsmith, Palace thea-
tre, Saratoga Springs, N. Y. — Neighbor-
hood patronage.

The Magic Cup, with Constance Bin-
ney.— Very good. Everybody likes Con-
stance. This picture will please any audi-
ence.— A. P. Calvert, Movie theatre, Ta-
coma, Wash. — Neighborhood patronage.

Miss Hobbs, with Wanda Hawley. —
Nothing to it. Very silly story opinion
of audience, although it produces some
laughs. — Giacoma Bros., Crystal thea-
tre, Tombstone, Ariz.— General patron-
age.

39 East, with Constance Binney. — This
is the kind of a picture to build up a
rundown business with. Pleased 100 per
cent. All Realart pictures are O. K. —
George Eberwine, Auditorium theatre,
Marblehead, Ohio. — Small town patron-
age.

The Little Clown, with Mary Miles
Minter. — A great picture for the kids. —
H. D. Goodfellow, O. K. theatre, Enter-
prise, Ore. — Neighborhood patronage.

She Couldn't Help It, with Bebe Dan-
iels.— Good picture, played to full house
with Son of Tarzan. — C. Malphurs,
Dreamland theatre, High Springs, Fla. —
Neighborhood patronage.

The Furnace, with a special cast. —
Pleased most of the audience. — L. J.
Frona, Olympia theatre, Calmar, la. —
General patronage.

The Soul of Youth, with a special cast.
— Great for all classes. Good lesson in it
for rising generation. Everybody should
see it. — H. D. Goodfellow, 6. K. theatre,
Enterprise, Ore. — Neighborhood patron-
age.

A Kiss in Time, with Wanda Hawley.
— A wonderful picture. Realart is put-
ting out great pictures with this star. —
Jos. V. Rickli. Eagle theatre, Pana, 111. —
Neighborhood patronage.

His Bridal Night, with Alice Brady. —
This is a good picture, and is sure to get
you money. Book it. — G. H. Jenklnson.
Victor theatre, Minocqua, Wis. — General
patronage.

You Never Can Tell, with Bebe Dan-
iels.— A production you can boost and
meet your patrons after the show face to
face. — George Eberwine, Auditorium
theatre. Marblehead, Ohio. — Small town
patronage.

Rob ertson- Cole

What's a Wife Worth, with a special
cast. — I hooked this from the compli-
mentary remarks of the Hkrald, and be-
lieve me, I made no mistake. There is
nothing better for any theater, large or

A SEPTEMBER SUGGESTION TO EXHIBITORS

DECLARE YOUR INDEPENDENCE

SAY IT WITH HODKINSON PICTUEES

August 13, 1921

EXHIBITORS HERALD

small. Book it and boost it. — George
Eberwine. Auditorium theatre, Marble-
head, Ohio. — Small town patronage.

Good Woman, with Rosemary Theby.
— The name "good woman" seems to carry
with it the necessary publicity. Picture
liked. — Miles-Regent Co., Detroit, Mich.
— Residential patronage.

What's a Wife Worth, with a special
cast. — One of the best pictures yet.
Pleased our audience 100 per cent. We
want more like it. — A. E. Johnson. Or-
pheum theatre, Waycross, Ga. — Tran-
sient patronage.

Golden Hope, with Edith Storey. — A
picture that keeps them interested and
wondering as to the outcome. One that
Will please any audience. Get them in,
they will go out pleased. — H. A. Wishard.
Wishard theatre, Bloomfield, la. — Home
patronage.

Seven Years' Bad Luck, with Max
Linder. — This is a feature comedy that
is bound to please all. Clean and a riot
from start to finish. — George Eberwine,
Auditorium theatre, Marblehead, Ohio. —
Small town patronage.

See My Lawyer, with T. Roy Barnes.
— Very poor picture. Made around
Barnes' smile. Average business. — A. E.
Johnson, Orpheum theatre, Waycross,
Ga. — Transient patronage.

813, with Wedgewood Xowell. — Very
good. A mystery from start to finish.
More like this one would sure be wel-
come.— W. C. Whitt. Home theatre, An-
derson, Calif. — Small town patronage.

Seven Years' Bad Luck, with Max
Linder. — Really one of the best five-reel
comedies made, was the talk of the town.
A comedy that's different, without a bit
of slapstick and still a laugh from start
to finish. This is the best Linder made.
— Louis B. Goulden, Princess theatre,
Frankfort, Ind. — General patronage.

Li Ting Lang, with Sessue Hayakawa.
— A good picture, -well acted. The scen-
ery in this picture is excellent. Excellent
lesson in unselfishness. — Mrs. W. H.
Heifer, Itasca theatre, Alice, Texas. —
Small town patronage.

A Slave of Vanity, with Pauline Fred-
erick.— This is not what we expected. It
does not give her a chance to show her
emotion. — G. H. Jenkinson, Victor thea-
tre, Minocqua, Wis. — General patronage.

See My Lawyer, with T. Roy Barnes.
— A very good average picture. A few
compliments and no kicks. Will please
the average small town audience. — H. A.
Wishard, Wishard theatre, Bloomfield,
la. — Home patronage.

Selznick

The Gift Supreme, with a special cast.
— A minister saw this show twice, cried
like a baby and said he wasn't ashamed
of it. Seena Owen and Lon Chaney are
excellent. Boys, get it. It's a human
picture. — S. A. Acri, Acri theatre, Ma-
rietta, Pa. — Small town patronage.

Out of the Snows, with a special cast.
— Good. The best snowstorm scene I
ever saw in any photoplay. — P. G. Held.
Sterling theatre, Fairmont, Neb. — Neigh-
borhood patronage.

Girl From Nowhere, with Elaine Ham-
merstein. — Charming star. Good enter-
tainment. Not very probable story, but
they liked it. — Mrs. P. A. Gordan, Hins-
dale theatre, Hinsdale, 111. — Neighbor-
hood patronage.

Bucking the Tiger, with Conway
Tearle. — Think Tearle out of atmosphere.
Winter scenes were interesting at this
time of the year. Went big. Theme
somewhat far reached though did good
week's business regardless the unusual
hot sizzling weather. — Miles-Regent Co.,
Detroit, Mich. — Residential patronage.

The Sin That Was His, with William
Faversham. — Very good picture. Star
well liked here. Faversham is one of the
best we have ever had. — A. E. Johnson,
Orpheum theatre, Waycross, Ga. — Tran-
sient patronage.

The Girl from Nowhere, with Elaine
Hammerstein. — Picture has two places
not well connected. First, where did she
get the trousers, and second, why wasn't
she arrested? Everything pointed to
her. Photography good. Story rather
far fetched. Picture clean and liked. —
Miles-Regent Co., Detroit, Mich. — Resi-
dential patronage.

World's Apart with Eugene O'Brien.
— This sure is a good picture. Will
please your audience. — L. J. Frona, Olym-
pic theatre, Calmar, la. — General patron-
age.

The Daughter Pays, with Elaine Ham-
merstein.— Average picture. Not up to
Hammerstein's standard. Some were
disappointed. Business fair. — A. E. John-
son, Orpheum theatre, Waycross, Ga. —
Transient patronage.

Miracle of Manhattan, with Elaine
Hammerstein. — Good picture. Star was
splendid. Pleased patrons. — Chas. Ku-
chan, Idylhour theatre, Canton, 111. —
General patronage.

Worlds Apart, with Eugene O'Brien.
— My patrons considered this one of
O'Brien's best. Good for two days. — M.
Davitts, Dixie theatre, Winona, Miss. —
Neighborhood patronage.

The Girl of the Sea, with a special
cast. — Patrons well pleased and a good
picture for warm weather. — Stewart &
Jones, Eagle Opera House, Petersburg,
X. Y. — Neighborhood patronage.

The Great Shadow, with a special cast.
Unless your patrons want to be lectured
to for about \l/2 hours don't give them
this one. More subtitles and readers than
anything else. Good theme, but killed. —
S. A. Acri, Acri theatre, Marietta, Pa. —
Small town patronage.

Children of Destiny, with a special cast.
— This is a corking good feature and one
that should pull in any small town. Not
a sex picture. Did not do much due to
industrial depression. — Charles Ander-
son, Star theatre, Mineville, N. Y. —
Neighborhood patronage.

Children of Destiny, with a special cast.
— A most magnificent production, good
enough for the best; my people liked it
and told me so. All the Select pictures
are good, but the paper they put out will
kill the business; it's awful. Played Con-
way Tearle in Marooned Hearts; paper
on this is good. — Chas. Holtz, Princess
theatre, Danforth, Me. — Small town pat-
ronage.

Universal

Tiger True, with Frank Mayo. — Very-
good picture with lots of pep. — C. F.
Hansen, Dreamland theatre, Eau Gallic
Fla. — General patronage.

Reputation, with Priscilla Dean. — Drew
well and patrons were all pleased. Out-
side advertising. Sign on car. Lobby
display. — S. L. Lockett, Auditorium thea-
tre. Atlanta, Ga. — Colored patronage.

Rich Girl, Poor Girl, with Gladys Wal-
ton.— A dandy little program picture, and
Risky Business, both with Gladys Walton,
were hits here. This star is a wonder. —

F. H. Gatcomb, Armstrong's theatre.
Vanceboro, Me. — Neighborhood patron-
age.

Once to Every Woman, with Dorothy
Phillips. — One of the very best I have
had this season. Drew very good. — Mrs.

G. Wallace, New Grand theatre, White-
hall. N. Y. — Neighborhood patronage.

Desperate Trails, with Harry Carey. —
Best Carey subject we have had for some
time. Attendance' fell off badly-. Carni-
val two blocks away and thermometer

way up. Hard combination to beat.
Carnival has been on two weeks now.
Wow! — Henry W. Gauding, Lincoln
theatre, Pittsburgh, Pa. — Neighborhood
patronage.

Colorado, with Frank Mayo. — This was
an extra good picture. Classed with the
best. Mayo takes good here. A 98 per
cent picture. Mayo has taken good since
The Brute Breaker. Give us more like
Colorado. — G. D. Hughes, Liberty thea-
tre, Heavener, Okla. — Neighborhood pat-
ronage.

Desperate Youth, with Gladys Walton.
— Very good. Fair business two days. — -
E. M. Fetterman, Opera House, Hebron,
Xeb. — Neighborhood patronage.

The Right to Happiness, with Dorothy-
Phillips. — Played on a Wednesday and

EXHIBITORS HERALD

August 13, 1921

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Tide

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

did a tine business. A very good attrac-
tion. Star goes over good in this town.
— L. L. Connor, Victory theatre, Cam-
bridge, N. Y. — Neighborhood patronage.

All Dolled Up, with Gladys Walton.—
Our patrons all liked this one. Pleased
100 per cent. Miss Walton is getting
very popular. Good business.— A. P.
Calvert, Movie theatre, Tacoma, Wash. —
Neighborhood patronage.

The Great Air. Robbery, with Omer
Locklear. — Was very much disappointed
in this. Had a poor print. Story not
interesting. Poor photography. Could
not get a clear picture. Patrons got up
and left the theatre. — George Eberwine,
Auditorium theatre, Marblehead, Ohio. —
Small town patronage.

Fixed by George, with Eddie Lyons
and Lee Moran. — Just a fair comedy in
five reels. Lyons and Moran's five-reel
comedies do not make a great big hit
here. — George Eberwine, Auditorium
theatre, Marblehead, Ohio. — Small town
patronage.

The Devil's Pass Key, an Eric Von
Stroheim production. — Would be excel-
lent program picture, but not very big
special. — R. Ross Riley, Wigwam theatre,
Oberlin, Kan.

The Big Adventure, with Breezy Ea-
son.— This is the best kid picture I have
played for a long time, but it is a good
one. You can't go wrong on this one. —
Spalding Bros., Gem theatre, Taylorville,
111. — Neighborhood patronage.

Pink Tights, with Gladys Walton —
This is as good or better than some of
their Jewel specials. You need not be
afraid to boost this one. It will please
all. — George Eberwine, Auditorium thea-
tre, Marblehead, Ohio. — Small town pat-
ronage.

United Artists

Through the Back Door, with Mary
Pickford. — Excellent. One of this star's
best. Plenty of good comedy in first
half. Fair business only, due to hot
weather and unemployment. Drew bet-
ter than other attractions, however. —
Henry W. Gauding, Lincoln theatre,
Pittsburgh, Pa. — Neighborhood patron-
age.

Suds, with Mary Pickford. — This is the
poorest picture I have ever run Mary
Pickford in. In fact, about the poorest
picture I have ever seen. Why any star
would consent to make this is beyond
me. — D. W. Wilson, Wilson theatre,
Rupert, Idaho. — Small town patronage.

Pollyanna, with Mary Pickford. — Not
only did this pull a good house, but it
pleased 100 per cent. If you never ran
this, then get it and see the smile and
appreciation on your patrons faces as
they pass out. — George Eberwine, Audi-
torium theatre, Marblehead, Ohio. — Small
town patronage.

Vitagraph

Trumpet Island, with a special cast. —
First feature from this company. If the
rest are like this one will be satisfied. — ■

A. Richardson, Strand hteatre, Schroon
Lake, N. Y. — Neighborhood patronage.

The Purple Cipher, with Earle Wil-
liams.— A wonderful mystery picture
and it grips the audience till the last
scene. Good business. — Jim Costello,
Opera House, Poultney, Vt. — Neighbor-
hood patronage.

The Courage of Marge O'Doone, with
a special cast. — Good picture. — L. J.
Frona, Olympic theatre, Calmar, la. —
General patronage.

It Can Be Done, with Earle Williams.
— Only a fair picture. Too slow and no
action. Star was good, though deserves
better vehicles. — Chas. Kuchan, Idylhour
theatre, Canton 111. — General patronage.

State Rights •

Madonnas and Men, with a special cast
(Jans). — Well liked by the majority.—
Allen-Charette, Inc., Capitol theatre,
New Bedford, Mass. — Neighborhood pat-
ronage.

The Forbidden Woman, with Clara
Kimball Young (Equity). — A splendid
picture, splendidly acted, and splendidly
received by large, pleased audiences.
Book this picture and the box office will
show large increase in consequence
thereof. — William Noble, Criterion thea-
tre, Oklahoma City, Okla. — General pat-
ronage.

God's Gold, with Neal Hart (Pinnacle).
— Drew well on rainy day. Served as a
variation from regular pictures of home
and society life. — S. L. Lockett, Audi-
torium theatre, Atlanta, Ga. — Colored
patronage.

Mid-Channel, with Clara Kimball
Young (Equity). — After eight months of
experiments, I've found that the colored
audiences prefer pictures of merit in-
stead of all-Western programs. This
went big. — S. L. Lockett, Auditorium
theatre, Atlanta, Ga. — Colored patronage.

Sergt. Stevens* World War Films. — A
government-made picture of the World
War in five reels. It is worth showing,
especially for American Legion Posts. —
R. Ross Riley, Wigwam theatre, Oberlin,
Kan.

Serials

The Blue Fox, with Ann Little (Ar-
row).— Playing the fifth episode and
holding up fine. This is going to be a
corking good serial, and will get the
money in any town. — J. D. Costello,
Opera House, Poultney, Vt. — Neighbor-
hood patronage.

The Yellow Arm, with a special cast
(Pathe). — Playing the fifth episode and
going good, even in face of warm
weather. Patrons well pleased. Lots
of action. — J. E. Ploie, Park theatre,
Glenn Falls, N. Y. — Neighborhood pat-
ronage.

The Lost City, with Jaunita Hansen
(Selig). — I fail to see how this could
be improved upon. It is clean, well acted,
has good morals, is plumb full of "pep"
and has no unreasonable circumstances.
What more do you want? — Mrs. W. H.
Heifer, Itasca theatre, Alice, Texas. —
Small town patronage.

A SEPTEMBER SUGGESTION TO EXHIBITORS

DECLARE YOUR INDEPENDENCE
SAY IT WITH H0DKINS0N PICTURES

Equipment

Progress

Frequently what has been
called faulty projection can be
laid at the door of poor electric
current. This is more often
true in the small town than it
is in the larger cities where the
current furnishing companies
are, as a rule, more efficient.

We once knew an exhibitor
who had frequent complaints
about faulty projection in his
house. He was at a loss to
understand why his projection
was not what it should be. He
called in experts to go over his
equipment which was of the
most modern type. He was
told that nothing was wrong
with the projection machine :
that the trouble was caused by
faulty electrical service.

He was not satisfied to know
that he was blameless. He
knew that despite his knowl-
edge that the fault was not his,
his patrons were not aware of
the circumstances.

They were not long to re-
main in ignorance, however.
On nights when the projection
was not what it should be he
put a slide on the screen plac-
ing the blame where it be-
longed— on the corporation
that furnished his current.

His patrons — they all used
the same service — knew of the
difficulties they experienced at
home and instead of- censoring
the exhibitor, sympathized
with him.

This is only an instance but
it means a lot. Take your
public into your confidence.
You will find them quick to re-
spond to this kind of treat-
ment.

What you are doing for
them means nothing unless you
let them know. Capitalize on
each of your improvements in
this manner and enjoy the rep-
utation with your patronage of
keeping up with the times in
everv way.

West Coast Theatres, Inc.,

Launch Building Program

Theatrical Expansion in Southern California Now
Underway Involves Nearly Million Dollars
—2,000 Seat House for San Pedro

Within the past week officials of the
West Coast Theatres, Inc., have an-
nounced a trio of important theatrical
expansions in their Southern California
territory, a program oi constructive ac-
tivities which includes the immediate
erection of an entire city block, the trans-
formation of a huge dance hall into a
theatre and the building of an elaborate
neighborhood house.

Probably the most important of these
deals is the erection of a 2,000-seat hotrse
at San Pedro, Los Angeles' harbor city,
on the Dodson property, at Seventh and
Beacon streets. The frontage of 220
feet is to be entirely devoted to an elab-
orate electric display ornamentation. The
building will be flanked by three streets.
On the Beacon street side, which is hilly,
the exits and entrances, through novel
construction, will lead into the street
instead- of steps being made the means of
transportation. Ramps will rule through-
out the entire construction of the theatre.
The building involves an expenditure in
excess of $500,000. It will contain stores,
halls, offices and in the basement billiard
halls and Turkish baths. The theatre
proper will be one of the most magnifi-
cent in Southern California, it is claimed.

Large Stage Planned

It will be equipped with a stage large
enough to accommodate road shows or
vaudeville. A huge organ has been con-
tracted for by the West Coast Theatres,
Inc.. installation on which will begin
simultaneously with the construction of
the stage, a method believed to make for
more effective tone display in that organ
builders and architects may work hand
in hand during the installation.

The balcony will be fronted by six
rows of luxurious club loges, while the
rear of the orchestra is also to be laid
out in loge chairs. The most elaborate
projection room equipment on the mar-
ket is also planned to make the booth of
the new San Pedro theatre perfect.
Adolph Ramish, treasurer of the West
Coast Theatres, Inc., stated that the
building of his organization will be the
most elaborate and beautiful in San Pedro
when completed, and the theatre will be
an institution the community might well
be proud of. Architects for the layout
are the Milwaukee Building Company.

Convert Dance Hall

The second important deal within the
past week was the acquisition of the
building in Gcean Park known as the

"Dome," a large concrete fireproof dance
hall, which has been under various man-
agements during two years past. Gore
Brothers, Ramish and Sol Lesser with
their beach associates, the Venice Invest-
ment Company, will transform the Dome
into a 1,400-seat modern cinema palace.

George Cleveland, general manager of
the beach unit, announced that the build-
ing is suitable for the transformation,
fireproof walls and a concrete floor be-
ing in readiness to hold any alteration
construction. The theatre will also be
equipped with a large organ and a mod-
ern stage. The money involved in this
deal is in excess of $250,000.

The third deal for a new theatre was
closed by Michael Gore, president of the
West Coast Theatres, Inc., for a preten-
tious neighborhood house at Sixtieth and
Moneta avenue, in Los Angeles. The
building will be erected immediately and
the theatre will come under the personal
direction of Ralph Grunauer. It will
have 1,100 seats, pipe organ and every
convenience of the first-class motion pic-
ture house. Work on this theatre will be
rushed so that it will open during the
fall season.

Building Program Explained

While exhibitors all over the country
seem gasping for relief from the slump,
which in the opinion of the West Coast
Theatres, Inc.. officials cannot last, the
Southern California theatre owners are
working overtime on their expan-
sion program for the coming sea-
son. Two new houses are ready
for opening, one in Anaheim, in" the
orange belt of California, seating 1,500.
equipped with modern stage to hold road
shows, which, under the direction of
Douglas Jarmouth, will be ready within
three weeks. Another neighborhood
house at Forty-second and Moneta

THE
SON OF
WALLINGFORD

EXHIBITORS HERALD

August 13, 1921

avenue, the Strand, will open within two
weeks. In Hollywood, at Gardner Junc-
tion, work is progressing on the new the-
atre being built in that locality, while
the Hippodrome theatre in Bakersfield is
being entirely renovated and the entire
insides being reconstructed. Only the
four walls of the house are standing,
while three crews of workingmen are now
working on the reconstruction of the
house.

The Kinema theatre in Los Angeles,
first-run house of the Southern California
and Arizona First National franchise
holders, closed on July 31 for a period
of five days. It was entirely redecorated
from top to bottom. During the past
three weeks the preliminary work has
been effected during the night watches.
Two entire new floors were laid, and the
ventilating system installed.

$75,000 Pipe Organ

A mammoth $75,000 orchestral organ
will be in working order within three
more weeks. Its installation necessitated
the demolishing of two proscenium flank-
ing walls, and the gaps are being cov-
ered with huge black cloths. New car-
pets, draperies, decorations, stage and
lighting effects, as well as a complete
metamorphosis of the front of the house
are being included on the lightning speed
five-day reconstruction program. Ed-
ward A. Smith, managing director of the
Kinema, is in complete charge of the
work. The house reopened on Saturday,
August 6, with Charles Ray in "Scrap
Iron."

It is believed by the West Coast The-
atres, Inc., officials that approximately
8,000 individuals will be directly bene-
fited from their extensive expansion and
building program during the next six
months, that number of workers being
involved in the various labors in connec-
tion with theatrical construction.

CONTRACTS CLOSED FOR

BRADFORD'S NEW THEATRE

Carson Bradford's new theatre at
Miami will be built by Architect C. K.
Howell. The drawings have already been
accepted and contracts closed. Ground
has been broken and the foundation is
under way.

PEARCE FILMS

608 Canal Street 146 Marietta Street
New Orleans, La. Atlanta, Ga.

Largest independent Film Exchange South

EIGHT HUNDRED

WORKMEN BUILD

NEW METROPOLITAN

With two shifts of eight hundred men
employed, work on the Grauman- Metro-
politan Theatre, Los Angeles, is being
rushed along at such a rapid pace that
the entire structure will be completed by
January 1, 1922, according to an an-
nouncement just made by Sid Grauman,
managing director of the theatrical en-
terprises that bear his name in Southern
California.

At present the entire foundation con-
struction and the pouring of concrete
into the wooden frames has been per-
formed. Contractors who are in charge
of the work have established offices on
the site from which the various superin-
tendents direct the occupation of five
distinct crews which make up the per-
sonnel of the two shifts of eight hundred
men.

Within a few days activities on the in-
terior of the building, which will be
among the most sumptuous and preten-
tious in the world, will be started. The
stride at which the work on this $3,000,-
000 structure is progressing has com-
manded notice of leading building author-
ities in California, and pictures of the
extensiveness of the project were pub-
lished in paid display advertisements in
Southern California newspapers as a
means of inducing and stimulating the
campaign in effect for increased building
activities in that section. These adver-
tisements were inserted and paid for by
the advertising committee of "Build
Now" organization, an association sup-
ported by the Los Angeles Chamber of
Commerce.

Since the breaking of ground on the
Grauman Metropolitan site, real estate
values in the vicinity of Sixth and Hill
streets, where it is located, have increased
substantially and that corner has been
designated as one of the most promising
in the city, all of which, from the real
estate standpoint alone, indicates the
magnitude of the undertaking.

If necessary, Mr. Grauman said re-
cently, the working force will be in-
creased, so that it is large enough for

three shifts covering the entire twenty-
four hours of the day, to insure the com-
pletion of the theatre by January 1.

CAMERA BARGAINS

Motion Picture Cameras at cath
saving price*. Special rrofeasional
discount* on UNIVERSALS.

Immediate* dellvcrr oo all modela. D*>Rrf«,
I>«Fr»nn*». Path* and manr othara demon-
strated Id oar n bow room. Send for oar com-
plata catalog at ooea. fr««<an raqaaat.

BASS CAMERA COMPANY

Dept. H, 108 N. Dearborn St., Chicago.

RIVIERA MUSIC HOUSE

PUBLISHES NEW "HIT"

Officials of the Riviera Music Company
of Chicago, announce that "All of You,"
by McPhail and Espey, the writers of
"Some Little Bird," will be their next
big release. The publishers are very en-
thusiastic over their new number and
predict that it will be a natural hit.

McPhail and Espey are rapidly coming
to the front as writers of song hits, due
to their original methods of presenting
their numbers to the publishers. On this,
their new number, "All of You," they
got out professional copies and orches-
trations themselves and instead of pre-
senting it to the publishers they secured
the cooperation of every orchestra leader
in Chicago and started plugging the num-
ber before bringing it to the attention
of the publishers.

It was featured for two weeks at the
famous Roosevelt Theatre with great
success. Almost every leading publisher
made a bid for the song, but the writers
decided, it is said, to give it to the Ri-
viera Music Company on account of
their original method of advertising their
songs.

EUGENE WILDER JOINS

AMERICAN FOTO PLAYER

Eugene Wilder, veteran music mer-
chant of Atlanta and formerly president
of the Automatic Piano Player Company
of that city, has joined the distributing
organization of the American Foto-
player and Robert-Morton organs and
will have charge of the activities of this
concern in the south, with headquarters
in Atlanta.

Mr. Wilder is a pioneer in the photo-
play music field. Practically all his busi-
ness life has been in connection with the
music industry and he has specialized on
the organ and automatic division. For
more than ten years he has been located
in Atlanta.

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty
Office and Laboratory, 428 Camp St., New Orleans

Cable Address: \\ illemfilm

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit.

Efficiency that costs nothing.
Installed without closing.

Inquire, HANSEN VACANT SEAT INDICATOR CO.

536 Central Building, Seattle, Washington

TYPHOONS fOOUVENTI LAT

1 TYPHOON FAN COMPANY ^ 345 WEST 39-ST.I NEW YORK CITY

1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 13-ST., PHILADELPHIA PA.

64 W. RANDOLPH ST.. CHICAGO. ILL

August 13, 1921

EXHIBITORS HERALD

MacCullough Makes New Series of

Three Reelers for Monthly Issue

Renewed activity is manifest in the
Jack MacCullough studios with the an-
nouncement from Mr. MacCullough that
plans have been completed for the pro-
duction of a series of twelve three-reel
features to be published one a month
on the state right market. The first will
be completed and ready for distribution
on August 22.

Hermina France Stars

Hermina France, "the girl of a thou-
sand faces," will be the featured player
in the new series with Letta Carlisle tak-
ing the ingenue parts. Miss Carlisle is
new to motion pictures but is well known
for her work in musical comedies and
stock. Her latest affiliation was with the
"Night Boat" company. Miss France
has been featured in many MacCullough
productions.

Work will begin this week on the first
of the series which is based on the old-
time stage success. "Dust of the Earth."
This play, which is a rural melodrama,

The Trend of
The Times

Despite a certain amount of
talk about hard times, an-
nouncement is just made of
the following large theatre
projects:

$500,000 will be expended on

the Belmont theatre to be

erected at Florida avenue

and Fourteenth street N.

W., Washington, D. C.
*

$100,000 will be the approxi-
mate cost of a new theatre
to be built in Beale street
near Hancock by Wollaston
Theatre Company, Quincy,
Mass.

$500,000 is the estimated cost
of a new theatre which
Equitable Amusement Com-
pany will build in Hunting-
ton, W. Va.

$250,000 will be expended on a
theatre to be erected at
Forty-sixth street and West-
ern avenue, Los Angeles.

$120,000 will be expended in
the erection of a theatre at
Vermont and Vernon ave-
nues, Los Angeles, by Glenn
Harper and associates.

$160,000 will be expended in
building a theatre at Broad
street and Central avenue,
Westfield, N. J.

These are but a few of the
costly theatres planned or now
under construction through-
out the United States.

was extremely popular during the years
when Lincoln J. Carter established his
reputation as one of the foremost produc-
ers of melodrama.

Closes With New Era

The production, it is said, will give
Miss France ample opportunity to display
her ability as a character actress, in
which role she has established an envia-
ble reputation.

Mr. MacCullough also announces that
he has closed a contract with New Era
Film corporation for the national dis-
tribution of all short subjects to be pro-
duced under his direction.

MARYLAND EXHIBITOR

INSTALLS NEW ORGAN

J. W. Brown of the Grand Opera
House, Cambridge, Md., is at the present
time installing a high grade two-manual
pipe organ. It is the product of the
Moller Organ Company of Hagerstown,
Md., rated as one of the largest organ
building companies in the country.

The organ contains over one thousand
pipes and has the "wonderful human
voice" which has proved a source of de-
light to lovers of organ music. The
organ to be installed in the Grand Opera
House weighs over six tons and will cost
between $12,000 and $15,000.

NEWBURY TO MANAGE

LOS ANGELES ALHAMBRA

The Alhambra theatre in Los Angeles
is now under the management of Wm.
Newbury, formerly business manager of
the Kinema theatre in that city. Edward
A. Smith took hold of the Gore Bros.,
Ramish & Sol Lesser house, and New-
bury was promoted to take hold of the
Alhambra presentations. Douglas Jar-
mouth, formerly in charge, leaves to put
over the new Anaheim house of the West
Coast Theatres, Inc., string.

Federated Exchanges
Open Sales Drive for
"Independence Month"

The twenty-two exchanges of Feder-
ated Film Exchanges of America, Inc.,
have just started a nation-wide drive in
preparation for the observance of Sep-
tember as "Independence Month."

Federated is planning to take a leading
part in making Independence Month a
success. The various exchanges are
using trade paper advertising, direct-to-
exhibitor mail campaigns, personal can-
vass and other exploitation methods to
show the exhibitors the wisdom of book-
ing Federated's list of more than 300
publications for the coming year.

In the Omaha territory a weekly bulle-
tin will be issued, and special publications
also will be issued by other exchanges.

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

WANTED — New and used prints in good con-
dition; also negatives. All types of films ex-
cept drama features. Ellis O. Tones, Forest
Hills, N. Y.

VISITS LEADING CITIES

TO GET BUILDING IDEAS

Albert Sottile, head of the Pastime
Amusement Company of Charleston,
South Carolina, controlling the theatri-
cal situation in- that city, is now on the
first lap of a tour that will embrace some
of the most important cities in the south
and middle west. Mr. Sottile is making
this trip in company with his architect,
C. K. Howell, to study modern theatre
designing with a view to applying new
suggestions to the theatre Mr. Howell is
building for Mr. Sottile in Charleston.
The itinerary will include Chicago, In-
dianapolis, Kansas City, Louisville.
Nashville. Knoxville, Memphis, Chat-
tanooga, Atlanta and Richmond.

'SHOULD MAKE
YOUR BOX-OFFICE
FEEL GOOD!"

— WicTs Daily.

"As convincing a war
drama as any since
'The Birth of ,'a Na-
tion.' " — Cleceland
Plain Dealer .

J± CathcrincQlvcrt

/fW And An-AU-StarGist

' _jl ^ A torn ferriss Production

#A*THEHEART
"OF MARYLAND

. w Super-rat ure

Sv; ■ deduction"

- DAVID

VITAGRAPH BELASC°

EXHIBITORS HERALD

August 13, 1921

Th eatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

Alhambra, Cal. — Walter P. Temple
will build a $60,000 theatre in Main street,
between Third and Fourth. A Wurlitzer
organ will be installed.

New York — The block front on the
south side of 180th street, between
Bryant avenue and Boston road has been
sold by the Benenson Realty Company.
Theatre, stores and apartments will be
erected on the site.

New York — Alexander Cohen and Al-
exander Nova have purchased property
on Beach 116th street, through to Beach
117th street, near the Boardwalk, Rock-
away park, Queens, on which to build a
theatre.

Plainfield, N. J. — Girofsky & Robinson
have presented plans for a new theatre
to Building Inspector Harry Weill.
«•

Osage, Kan. — Work has commenced
on the theatre being erected here by the
Goddings. The house will seat 800.
*

Royal Oak, Mich. — Work is progress-
ing on the New Baldwin theatre being
erected in Washington avenue.

Council Bluffs, la— A. H. Blank is to
erect a theatre in the 300 block in Broad-
way. The cost of the building will be
$125,000.

Los Angeles. — West Coast Theatres,
Inc., has completed plans for building a
new theatre to cost $150,000, at Sixtieth
street and Moneta avenue.

Newark, N. J. — Louis V. Aronson will
erect a $100,000 theatre of the stadium
type at South Orange and Morris ave-
nues. It will seat 1,160.

Ownership Changes

Webb City, Mo. — The Mystic theatre
in South Main street has been reopened
under the management of J. D. Wine-
land.

Knoxville, la. — Donald West and Har-
old Davis have leased the Grand theatre
from Adams Amusement Company.
*

Webster City, la.— Floyd Puffer and
G. L. Stevens have purchased the New
Orpheum theatre from L. E. Julius.
*

Erie, Pa. — Rowland & Clark have
leased the Majestic theatre from Feiber &
Shea.

Estherville, la. — The King theatre has
been purchased by J. E. O'Rourke of
Algona. It is under the management of
Louis Perkins.

Areola, 111. — A. E. Metcalf of Paris and
G. M. Brown of Marshall have bought the
Olympia theatre here.

Eau Claire, Wis.— Eau Claire Theatre
Company has purchased the Rex theatre
at Chippewa Falls.

Waterloo, la. — Mr. and Mrs. J. R. Mc-

Kinley have leased the Majestic theatre
from Frank L. Suffern. The interior of
the house will be redecorated.

Fires

Winside, Neb. — The Opera House,
owned by Clyde Holcomb, was com-
pletely destroyed by fire recently.

Open Phoenix Theatre

(Special to Exhibitors Herald)
PHOENIX, ARIZ., July 26.— The New
Kialto theatre, built by Rickards and Nace,
has been opened. The house is one of the
most artistic and beautiful theatres in the
Southwest. In commenting editorially on
the theatre the Arizona Gazette says:

"To Rickards and Name the Gazette takes
off its hat — they have done better than this
paper thought even that enterprising, hus-
tling pair could do."

Closes for Repairs

PORT HURON, MICH.— Manager
Sipe has closed the Majestic theatre for
renovation and remodeling. He will
open again the latter part of August or
the first of September.

Rialto Theatre Reopens

BIRMINGHAM, ALA.— The Rialto
theatre has been reopened following the
installation of a pipe organ and a ven-
tilating system.

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velasquin"

Avenida de Belgica 43, Havana, Cuba

Remember the Kiddies!

For the brand new short
juvenile subject your pro-
gram needs write or wire —

New Era Films, Inc.

21 East 7th Street

V Distributors for

Jack MacCullough Studios
Chicago, HI.

A noted projectionist recently said: "Take guess-
work out of projection and you take unprofitable
results from the theatre." Minusa Gold Fibre
Screens are built to specifications — No guesswork

Samples nnd literature upon request

World's Largest Producers^/
potion Picture Screens.

'LA-INTERNACIONAL CINEMATOGRAFICA'

Compania Cubana de Peliculas
RIVAS & COMPANY

Serve* The Best Exhibitors in Cuba

Exclusive Cuban Right* for All " Union Italian" Production*

P. O. Bo* 1314 W„.,„„„ f..U_ Cable "Peliculas"

Havana, Luba

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

CHICAGO TRADE EVENTS

Jensen Joins R-C As
Acting Manager Here

To Be Field Representative
After Appointing Local
Branch Manager

E. C. Jensen, known to all Chicago ex-
hibitors and film people, has joined the
R-C selling force in the capacity of field
representative, operating out of the home
office. At present Mr. Jensen is sitting
in as manager of the Chicago office until
he appoints a man to take cnarge of this
territory.

Mr. Jensen really needs no introduc-
tion to exhibitors in this territory, be-
cause they all remember him as manager
of the World Film Exchange in the city.
Held Important Positions

Mr. Jensen has had long and varied
experience in the marketing of motion
pictures. Among the important posts he
has held was that of special representa-
tive for Goldwyn pictures. His career in
the motion picture business began sev-
eral years ago when he began as office
boy in the New York headquarters of the
Kinemacolor Company. Soon fie became
assistant purchasing agent, then manager
of the poster department and booker and
in less than four years had equipped him-
self to serve as head of the Chicago
branch of the Kinemacolor. These as-
signments enabled him to meet on inti-

mate terms many of the most prominent
men in the film industry and to build up
a circle of friends throughout the coun-
try. Mr. Jensen also was responsible for
the formation of the F-I-L-M clubs in
Chicago and elsewhere.

Served During the War

Mr. Jensen later opened the Feature
Booking Office in Brooklyn and shortly
after that was summoned to Chicago
again to serve as assistant manager of
the Celebrated Players Film Company.
From that organization he joined the
World Film as manager of the Chicago
branch and then as District Manager —
then Field Manager.

Then came the war and he shouldered
a gun, after which Felix Feist engaged
him for Goldwyn as District Manager
and then as Field Manager.

Garfield Theatre to

Observe Anniversary

The Garfield theatre, 2844 Madison
street, under the management of Charles
H. Ryan for the past two years, will cel-
ebrate its twelfth anniversary in Septem-
ber. "Good will" has given it almost con-
tinuous prosperity despite the building of
larger theatres in its vicinity.

In 1909, one could see for five cents,
three reels of pictures and two illustrated
songs at the Garfield. There were four
shows in the evening, sometimes five. On
the first episode of "Adventures of Kath-
lyn," it ran a show every twenty-five
minutes and held patrons in line in front
from 6:30 to 10 o'clock in the evening.

$5,000,000 Shortage

In Taxes Is Claimed

Proprietors of more than 100 play-
houses in Chicago are under investigation
in connection with their war lax returns,
amounting to nearly $5,000,000, accord-
ing to George N. Murdock, prosecuting
attorney for the internal revenue intelli-
gence bureau here.

Each of the proprietors will be hailed
before Mr. Murdock for questioning.
Failure to offer acceptable returns will
result in immediate indictment and prose-
cution, it is declared.

Bill Aschmanx. manager of Pathe, is
sure scoring a flock of Babe Ruth's with
the new arrangement on working hours for
his force. Most of them arrive at 6 :00
a. m. and when 1 :00 p. m. arrives call it a
day, while those whose duties demand their
presence until 5 :30 p. m. do not arrive at
the office until around 10 :00 a. m. And to
watch that gang hit the ball one would im-
agine the old ozone was about sixry in the
shade.

Boosting Chicago As
Distribution Center

Publicity Material Points
Out Advantage in Case
of Big Strikes

Chicago's advantages as a film distrib-
uting center are emphasized in publicity
material of the Chicago Boosters Club.
YYatterson R. Rothacker is the motion
picture representative on the club's ad-
visory council.

This publicity contains a reminder that
50,000,000 people live within one night's
ride of the Windy City. This means
that a photoplay printed in a Chicago
laboratory by quitting time of one day
could be viewed at the next day's matinee
by nearly one-half of the American fans.

Urges Chicago Laboratories

The publicity goes on to point out that
the selection of a Chicago laboratory is
delivery insurance. The producer who
sends a negative to a Chicago plant is
providing an exhibitor with insurance on
the arrival of his program during abnor-
mal times.

Suppose there should be a railroad
strike. The releases could be shipped by
truck from Chicago to the exchange
cities, and from those points distributed
by auto. By this method it would actu-
ally be possible to supply nearly one-half
the country's theatres with pictures with
only one day's delay over the time re-
quired to transport films by rail. It
would be entirely practical during strike
times to supply hundreds of theatres be-
yond this radius by the same method.

Thiry-Nine Railroads Here

Chicago is the railroad capital and dis-
tributing center of the United States. It
is the world foremost railroad center,
thirty-nine systems terminating in Chi-
cago. Fourteen hundred miles of belt
line — one-third of the belt line mileage
of the country — encircle the city. Chi-
cago has 100 railway yards, one of the
clearing yards having a capacity of 10,-
000 cars daily. Over 1,300 passenger
trains arrive and depart from the city
every day.

THE
SON OF
WALLINGFORD

E. C. JENSEN

District manager for Robertson -Cole, who is
temporarily in charge of the Chicago exchange
for R-C Pictures.

H. W. Ricker and Osc Florine are to
take their vacations next week, spending a
week's cruise about the Big Drink. They
have chartered the yacht, "Dizzy," flagship
of the Lincoln park squadron. Bon voyage,
lads!

EXHIBITORS HERALD

August 13, 1921

! CHICAGO PERSONALITIES]

/jv Afac— ————————— ^

Jack Grauman of the Doll-Van exchange
is now hibernating in the wilds of Wiscon-
sin and reports he induced the last three
fishes to make a landing via his hook and
line, so ye late comers to Elkhart lake can
leave your fishing paraphernalia at home.

* * *

E. C. Jensen, district manager for Rob-
ertson-Cole, is now acting as temporary
manager to the local exchange. Welcome
to our city, "Jensy" always delighted to
greet an old timer.

* * *

With Cecil Maberry, manager of the
Goldwin exchange, adding two more to his
sales organization looks like this exchange
is long on the optimistic chatter. As a
matter of fact, we've been informed that
up to date, the sales record of this exchange
is far and beyond the business recorded
up to October a year ago. That's fine, Cecil
— more such reports is what we want ! !

* * *

Si Greiver tells us that his big Babe Ruth
"Headin' Home" feature takes the screen
at the Isis theatre, Indianapolis, for a two
week's run, beginning July 30. This same
feature will inaugurate an indefinite run at
Barbee's Loop theater, August 14 with two
other loop theaters following this set-in.

* * *

Carl Harthill, manager of the local
Reelcraft office, just returned from a con-
ference held with his Milwaukee manager,
L. A. Anger and was the guest of the Mil-
waukee Film club at their banquet held,
July 27.

* * *

Just overheard that Dan Van-da walker
is now associated with the local Fox branch
in charge of their big specials, and is up
in the Northwest arranging for extended
run set-ins.

* * *

Business must be on the boom at the
local Fred B. Warren exchange with Sid
Goldman now having his meals served in
the executive chamber while the boys are
struggling to get their names on the dotted
line for the Warren offerings.

* * *

Billy West, popular screen comedian,
has been spending a few days about the
local Row preparatory to leaving for the
Pacific coast where production will soon
take place with this funny little chap giv-
ing the camera plenty to do catching all
his antics.

* * *

Ted Braun, managing smiling Billy
Mason, left August 3 for Los Angeles, ac-
companying his star to the city of angels.

* * *

Another big void has been created in the
ranks of Irv Mack's publicity and adver-
tising forces. The demure and smiling
Marion Popkins, secretary to this live or-
ganization, is now vacationing at South
Haven, Mich., for a wee spell.

* * *

An item of interest to all golfers in local
film circles is the news, that Jim Cathro,
as a side line, is now peddling used golf
balls at a reasonable figure. The last sale
reported was to "Jock" Greenwood at two
bits a ball. Rather good salesmanship Jim,
ol' deah, when one ponders that many years
have elapsed since you left balmy England
for Sam's shores, and golf balls live but a
year, even if made in deah ol' London.

* » *

They tell us that Adf. Tf.itf.l, renovator
do luxe of films, has now earned a two
hundred dollar exemption on his income
tax. Young Teitel arrived last Sunday,

July 24. Mother and son are doing splend-
idly, says Daddy Teitel.

#■ * *

With the new Screen club now under
way and Gus Treulich appointed maitre
de hotel, the boys may be assured of the
season's most delicate dishes. Got it all
from kosher beef to the wildest of "Irish
turkey."

* * *

With Julius Lamm selling his President
theatre and buying the Emmett theatre and
building, looks to us like John D. had better
retire for this budding financier exhibitor
with the Sheppard plaid raiment is sure giv-
ing the Chicago banks a real roll to guard
these days.

* * *

"Flick" Ballard of the United Artists,
just blew into the City after a two week's
trip. "Flick" claims it is now perfectly safe
to call on Ross & Duffield, at Canton, 111.,
as the Churchill hotel has been completely
overhauled and renovated. All modern
conveniences, such as running water and
all that regular kind of service. Y'know
like all big Cities.

* * *

Abe Sigfried, the big showman of De-
catur, 111., left for an extended European
tour last week. Imagine Abe will have his
hands full pickin' 'em at both foggy London
and gay Paree. We refer to the colts, of
course.

* * *

Phil Dunas, managing the local Hod-
kinson exchange, wishes us to publish his
remarkable golf score, registered last Sat-
urday, at the Jackson Park Country club.
He totals a 95 for 18 holes. If we thought
this was not his record on Putts, might
make a real thrilly twosome with R. C.
Seery, defending his title to the grand old
pastime.

* * *

Understand that our pal Cagney of the
local Pathe office was rushed into the home
office last week from the country trail to
welcome the arrival of the charming Miss
Cagney, who made her debut at the Cagney
castle, Saturday, July 23. Mother and
daughter arc doing nicely, being kept most
busy with a veritable shower of congratula-
tions. * * *

Ernie Silcox of the Pacific Film Com-
pany arrived from the West coast July 25,
spending several days about the Row prior
to Eastern embarkation. Nothing special,
sayeth Ernie— just sort of making a gen-
eral survey of conditions.

* * *

Tom McDermott, who is telling the world
about "Aesop's Fables Modernized" is
much pleased with his success in the Chi-
cago territory. And well he may be. He's
placed the funny little cartoons in every big
down-town house and is now in the first
line trenches of the outlying theatres.

* * *

W. L. Hill, advertising and exploitation
man for Universal, is loafing amid the sum-
mer resorts of Michigan. He expects to
be away from his desk for about four
weeks. He's brushing up on his golf which
has become a little rusty .since joining Uni-
versal.

* * *

RALPH Kkttkring marie a mad dash to
Shelbyville last week to bring his son home
to attend the Pageant of Progress.

* * *

Johnny Jones, booker for the J. L. &
S. houses, is whooping 'er up these days at
FlosifflOre. Johnny stumbled on a stray
rase of whooping cough a few weeks ago

and he's now on the last lap, a little thinner
but still jovial about it.

* * *

Norman Fields, Jones, Linick and
Schaefer's general manager of theatres, is
walking these days. He tried to bump a
mail truck off of the boulevard Thursday
eve and it wouldn't bump worth a darn,
so his machine is laid up for repairs.

EXPLOITATION REVIEW

{Concluded from page 20)

ously patronized, it suggests de-
velopment of a production plan
through the operation of which
exhibitors may have at their dis-
posal always a picture to tit
current emergency. Real prog-
ress there.

"KISMET" (Robertson-Cole)
is popularly credited with having
done more to encourage presenta-
tion than any production of con-
temporary date. Exhibitors in
big theatres and small, in city and
town, broke precedent to give it
proper setting. Important dis-
coveries of unappreciated facili-
ties were made. The theatre will
always show the influence of that
motion picture.

"THE HIGHEST LAW"

(Selznick) was successfully used
by many exhibitors as a national
holiday attraction. A patriotic
subject, in a sense, it was at the
same time sound, wholesome
entertainment. Another argu-
ment for such a plan as suggested
by "The Little Clown."

"DREAM STREET" (United
Artists) revealed to many tin-
guessed powers of exploitation.
Streets in big cities were renamed
for the period of its exhibition.
Industrial and official authorities
unused to cooperation with the
theatre aided in the populariza-
tion of the picture and reaped a
genuine reward. More cementing
of important bonds of common
interest.

"OUTSIDE THE LAW"

(Universal) focussed attention of
the trade upon the exploitation
title. A picture which gave the
advertising exhibitor great lib-
erty and proved that he had in-
itiative and ability to take due
advantage of it. An important
chapter in exhibitor advertising
history.

"BLACK BEAUTY" (Vita-
graph) brought age and youth
to the theatre upon a common
mission, the renewal of treasured
acquaintanceship with beloved
fiction characters. Teachers,
clergvmon. club folk, parents, em-
bracing- the bulk of the non-the-
atre-gning public, were interested
in the theatre. A powerful force
for the building up of theatre
prestige.

redict Business Back to Normal September 1st

01 XIII, No. 8

MARTIN J. QUIGLEY, PUBLISHER . lnol

Entered as second-class matter, August to, 191;, at the Po st Office at Chicago, III., under the Act of March J, 1S79. Aug. ZU, 1 HZ J

Published weekly at 417 South Dearborn St., Chi: jo. Subscription (• 00 a year.

Carl Laemmle

presents

WOMAN

Another masterpiece

TOD BROVNIN

the man who mad
'Outside the La>

August 20, 1921

EXHIBITORS HERALD

7k Most Wonderful Animal

Brownie
fomedi'es
his Year.

Released thru
UNIVERSAL

"PALS"
PLAYMATES"
"SOCIETY DOGS"

Coming

"ALFALFA LOVE"
"GOLFING" .ji

OWNIE

s Wonder-Dog'

R-C PICTURES CORPORATION,

Presented

SESSUE HAYAKAWA

t-n.

"WHERE LIGHTS
ARE LOW"

As the Feature Attraction

AT THE

CAPITOL THEATRE

New York

Week of July 3 1 st

With the usual Rothafel presentation

Directed, "by
COLIN CAMPBELL

A DRAMATIC LOVE STO&V OF A PfiLINCE
FROM THE FAR. EAST WHO FINOS
Ifr^ HAPPINESS IN AMEPLICA.

August 20. 1921

EXHIBITORS HERALD

To The Thinking Exhibitor^

/IS announcements of fu-
ture plans are now in order, I
have taken these pages to state
a continuation of our funda-
mental policies for the new
season starting next September.

At the same time I and my
associates would like to ask you
a few pertinent questions, and
state some cold facts that we
believe are of particular im-
portance at this time when our
business finds itself in the great-
est crisis since its inception.

x^s we are not in the habit of
encroaching upon your time in
this manner, I hope you will
give the succeeding pages
your serious consideration.

Ilia ~fou

6 EXHIBITORS HERALD August 20, 1921

MR. EXHIBITOR—

TS it not true that a big producing company, making from 1 00 to 200 productions
yearly, should hit the bull s eye with real box-office attractions more than four times
during the year?

Is it not a fact that we have several such big producing companies in the field
releasing an enormous number of pictures that have not hit the bull's eye more than
four times during the past year?

Is it not true that we have one big producing company that Jias only hit the bull s
eye twice in three years?

Is it also not a fact that in order to secure for your theatres any of the above men-
tioned bull's eye hits, you were compelled to take the balance of the shots from
certain organizations, that missed?

If you will review the past you will find that in
the three years of our absolutely independent pro-
ducing, our personal organization made the fol-
lowing attractions:

"The Unpardonable Sin"
"Daddy Long Legs"
"In Old Kentucky"
"The River's End"
"Don't Ever Marry"
"Go and Get It"
"Dinty"

"Bob Hampton of Placer"

Did the above productions make any money for
you?

Does it mean anything to you, Mr. Exhibitor,
that an organization with limited financing and
studio facilities could step out in direct competi-
tion with these gigantic companies, with their
means of producing enormous pictures represent-
ing lavish expenditures and of employing literary
geniuses and stars of the first magnitude, and still
hit eight bull's eye shots out of nine?

Please do not consider us egomaniacs in claim-
ing this marksmanship. The trade knows what
our productions have grossed.

Despite jealous exaggerations and erroneous
statements, the productions listed above were
made at a cost that no exhibitor nor producing
company would resent.

We have striven to keep our productions abreast
of the times and up to date. We have always en-
deavored to make, primarily, productions that
would enjoy commercial success.

Some time ago, through an exhaustive study
of trade conditions gained through channels avail-
able to everyone who cared to study them, we
anticipated the crisis in which our business finds
itself today.

Realizing that in the future when this money
depression would hit our country, we should be
prepared to cope with serious problems that would
engulf us, our organization concentrated on how
to meet the present situation.

When the crisis arrived it found producers filled
with false optimism, spending enormous sums on
their negatives when they should have been con-
servative. Productions with truly all-star casts
whose salaries plus extraordinary expenditures for
stories brought the negative cost up to $700,000
and more.

Imagine one company allowing a man over one
million dollars to spend on a single production.
Picture another company, setting a cost of $200,-
000 on a production and allowing it to reach the
total of $650,000. Another example is one of
our producer-directors starting out to make a
simple story of American life and allowing it,
with the cost of advertising, to reach the tidy sum
of $1 ,000,000— $ I 75,000 of which was spent for
the story alone.

August 20, 1921

EXHIBITORS HERALD

Glance back over the costs of these productions
and then I will ask you exhibitors owning strictly
motion picture theatres, you fellows who have
started from the beginning with the producers, I
ask you, did you get an opportunity to have any
of these productions for the first run in your terri-
tories?

You know where these productions were
played. You also know that none of the produc-
tions made by the Marshall Neilan organization
and released under our control have played any
"legit" theatres. We have always been satisfied
to let you participate in the success of our produc-
tions. We have made them for YOUR theatres.

We have just finished a production called "Bits
of Life." The six reels consist 'of four distinct
stories, each story portrayed by a different cast.
These stories, although individually distinct, are
tied together in a new manner which we believe
offers a striking novelty in motion picture enter-
tainment.

We predict that there will soon follow an ava-
lanche of productions of this nature. Our belief
is based on the possibilities of "Bits of Life" and
the advantages it offers the exhibitor such as the
following:

It presents an entire program of entertainment.
For those who like satire, the first story offers an
exceptional plot of this type. Lovers of comedy
drama will find in the second episode an unusually
good story. The large demand for melodrama
should be satisfied with the third story, a gripping
plot with religious ingredients of powerful inten-
sity. Even those who cry for the unhappy ending
are catered to in this episode. So that your patrons
will not leave with a bad taste in the mouth, the
final story offers a rollicking farce with a mystery
element that holds you breathless until the final
scene.

For an evening's program, all you need add
is a news weekly. Thus your entire motion pic-
ture program costs you only the usual price you
pay for one feature, plus the weekly.

An added feature is the fact that during the
presentation of your show, patrons can drop in
and without having to sit through five to seven
reels to find out what the story is all about, they
wait from one to two reels when they can see a
complete story.

We are very anxious — and although not new,
this request is sincere — to get from every exhibi-
tor his opinion and ideas after seeing "Bits of
Life."

As far as the producer is concerned, the costs
of a cast are reduced to one-fourth the usual ex-
pense in the making of such a picture, as each
individual in the cast is used only one-fourth the
time required on the usual feature. Thus it
enables the producer to secure for the most minor
part, talent of the finest caliber.

For the coming year, with the approval of the
exhibitor, we will produce three such episodic pic-
tures as well as a story we have been working on
so long, "Penrod," with Wesley Barry.

As our entire organization including our sale9
department consists of six people, we will not ex-
perience much difficulty reducing our overhead.
In fact, as it is quite a family affair, we are insured
against all the evils that jeopardize the larger or-
ganizations.

A turn of the motion picture wheel of fortune
has placed this business in a position it practically
occupied at its inception. Never has there been
such an opportune time as offered by the present
crisis, for the elimination of the non-essentials by
the essential brains of this industry.

The worth-while exhibitor and producer of this
business, like Sinbad in the Arabian Nights, has
been practically ridden to death.

Instead of one "Man of the Sea" whom Sinbad
had to carry, the real exhibitor and producer has
had a thousand parasites sitting astride his
shoulders.

The legitimate exhibitor needs the legitimate
productions, not costing so much that he cannot
afford to pay the rentals asked.

We must cast aside false pride and unwarranted
optimism and face the truth.

The Marshall Neilan organization will do its bit
as a producer and put its shoulder to the wheel
of the motion picture business, which has rolled
down to the bottom of the hill, but it needs the
shoulder of the exhibitor to help push it not only
to the top, but to place it upon a pedestal where
it should rightfully stand.

MARSHALL NEILAN PRODUCTIONS.

EXHIBITORS HERALD

August 20, 1921

AFTER ALL, IT'S WHAT THE EXHIBITOR SAYS THAT COUNTS!

giwiiimiiiiMiiiiiiiiiiutiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiin milium iiiiniiiiii imiiiiiiiiiiiiiiiiiiiig

| Ten Plays

My Patrons

Liked Best |
KEN- I

1. IN OLD
TUCKY.

2. Shore Acres.

3. GO AND GET IT.

4 The Birth of a Race. |

5. Checkers.

6. Nomads of the North. 1

7. THE RIVER'S END. I

8. DADDY LONG I
LEGS.

9. Dangerous to Men.
10. Passion.

Mark Frisbee,
Croxton Theatre,

Angola, Ind.

BHHHHwnaMmnunBViiiiu^

Dinty, a Marshall Neilan production. —
A real picture. One that should appeal
to any audience. Director has caught
the real Irish character. Drew very well.
— Brennan Bros., Variety theatre, New
Orleans, La. — Neighborhood patronage.

The River's End, a Marshall Neilan
production. — Played it two days to
packed houses. A picture you can run at
advanced prices. Book and boost it. Am
looking forward to more of this kind. —
L. M. Rothweiler, Palace theatre, Bison,
Kans. — Small town patronage.

DON'T EVER MARRY, a Mar-
shall Neilan production. — Oh, boy!
Here's a real one. First night good.
Second capacity at 25-35; 110 per
cent satisfaction. To play pictures
like this one is iust like getting
money from Uncle Bim Gump. Play
this one and if the audience don't
like it you may know they've got the
hookworm.

Note: Boys, I've cancelled all my
program pictures and am playing
only big stuff, two pictures a week
and two nights each at advanced
prices. I believe it will be a win-
ner for the small ones. Watch my
reports under First National or
Goldwyn and I will tell you how it
works. — I. C. Jenkins, Auditorium
theatre, Neligh, Neb.

Her Kingdom of Dreams, with Anita
Stewart. — Exceptionally good story, pho-
tography and characters. — W. W. Wales,
Yeomen theatre, Seneca, S. D. — Neigh-
borhood patronage.

Go and Get It, a Marshall Neilan pro-
duction.— Wonderful picture. Will please
everybody. Book it and boost it strong.
You can't lose. — Mark Frisbee, Croxton
theatre, Angola, Ind. — General patron-
age.

^MMiimnniiiiM^

| Twelve That

Made Us tne

( Jan.
1.
2.
3.
4.

9.
10.
11.
12.

Money

1920 to Jan. 1, 1921)
The Mark of Zorro.
Pollvanna.
GO AND GET IT.
A Daughter of Two

Worlds.
IN OLD KEN-
TUCKY.
THE RIVER'S END.
Yes or No.
The Idol Dancer.
Male and Female.
Humoresque.
The Miracle Man.
DON'T EVER MAR-
RY.

Our advice is to book any of § I
I the above that you may not have § |
I already played.

I Let's hear from another exhibitor! § I

I Heinson & Westberry,

Sylvia Theatre,
Sylvester, Ga.

iiiiiiiiiiimimiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimm^ |

Don't Ever Marry, a Marshall Neilan 5

production. — This is without doubt the |

bc-st comedy I ever played. If your busi- |

ness is slack book this one and get some g

pep in your audience. Bill it big. — |

B. E. Hipnler, McCloud theatre, Mc- |
Cloud, Calif.

Dinty, a Marshall Neilan production. §

— This is a' corking good picture. One |

that everyone will like and tell you so. |

Everybody will enjoy it. — F. Zimmer- |

man, Rex theatre, Aurora, Minn. — Small j
town patronage.

The River's End, a Marshall Neilan I

production. — Great. One hundred per I
cent production. Business only fair, but

110 fault of picture. Pleased those who |

saw it. Had strong competition. — T. N. 1
Magruder, Elite theatre, Jola, Kan. —
Neighborhood patronage.

DINTY, a Marshall Neilan pro-
duction.— I ran this on St. Patrick's
Day, March 17. All my sign work
was done in emerald green and I ad-
vertised the names of the cast, such
as Pat O'Malley, Wes' Barry, Tom
Gallery, Colleen Moore and directed
by Micky Neilan. Mr. Martin J.
Quigley visited the Garfield on this
night and he can verify the statement
that the waiting line was half a city
block long. Give us more like
DINTY. It is a magnet at the box
office. If First National would make
them all like DINTY there sure
would be a franchise everywhere. —
Charles H. Ryan, Garfield theatre,
2S44 Madison street, Chicago, 111.

Go and Get It, a Marshall Neilan pro-
duction.— Good title, good story, good
photography, good acting and good di-
rection. That's what makes a good pic-
ture. It's built on love, thrills and laugh-
ter. Go and get it and it will satisfy the
most critical. Played it at 20 and 35
cents here and satisfied — J. C. Jenkins,
Auditorium theatre, Neligh, Nebr. —
Neighborhood patronage.

Dinty, a Marshall Neilan production.
— This picture will please them all. Book
it. Boost it. Advance your prices and
have one satisfactory night in 1921. There
would be a franchise everywhere if they
were all like Dinty. — Charles Dahler, Ab-
ingdon theatre, Abingdon, 111. — Neigh-
borhood patronage.

ipngnnnuniwiM

Ten Plays

My Patrons

Liked Best 1

4.
5.
6.
7.
8.

9.
10.

GO AND GET IT.
IN OLD KEN- I

TUCKY.
HER KINGDOM OF I

DREAMS.
Once to Every Woman 1
813.

Tarzan of the Apes.
The Thunderbolt.
The Last of the Mo

liicans.
22>y2 Hours Leave.
Back to God's Coun

try.

W. R. Champion,
Opera House,
Hazel Green, Wis.

. . 1 1 : : l : l . 1 1 1 1 ] u 1 1 1 . i . i ■ : : l : : . : l ' l : ' iiimiiit Iliiiiiiilillllllliilllllllllllllillllllllllllllllllllllllli

Gentlemen, in the Language of K. C. B— I Thank You— Marshall Neilan

August 20, 1921 EXHIBITORS HERALD

fecond Series A New Seriies

LLOYD "HAM"

HAMILTON h

"Robinson Crusoe Ltd."

ROBINSON CRUSOE Ltd. is
an auspicious beginning for the
second series of MERMAID
COMEDIES to be produced by
Hamilton-White, featuring
LLOYD "HAM" HAMILTON.

It presents something new in
comedy. It gets away from the old,
worn comedy tricks. Under the
able direction of JACK WHITE,
ROBINSON CRUSOE Ltd.
presents to lovers of film comedy

original and clever comedy me-
chanics. Critics who have seen
this first comedy of the NEW
MERMAID SERIES have pro-
nounced it "something new."

MOVING PICTURE WORLD
says "In this Mermaid Comedy
Hamilton does some of the best
work of his career. It is a scream-
ing burlesque on the story of
Robinson Crusoe, and is filled
with laughable situations."

BOOK THE ENTIRE NEJV SERIES NOW!

"THE SPICE OF THE PROGRAM"

EDUCATIONAL FILM EXCHANGES, Inc., E. W. HAMMONS, 'President

THE? RE All WILD FOR ■¥ "3

A Liberal Education

IN MOTION PICTURES

A TRAVELER in strange lands always reads with the keenest
interest, the news items in his daily paper which relate to
his home town.

Those things with which we are acquainted, or of which we
have , a knowledge, always attract our greatest interest.

For years, the Motion Picture Magazine and Motion Picture
Classic, and more recently, Shadowland, by far the greatest aggre-
gation of motion picture publications in the field, and all of far-
reaching influence, have been supplying the general public with
interesting pen pictures of the lives of the players, and those phases
of the motion picture industry about which they desire to know.

These three magazines which are read by from three to four
millions of readers monthly, are thus constantly, though silently,
building greater and greater interest in motion pictures.

In a peculiarly efficient way, they have become a tremendous
asset alike to film producers, theatre owners and theatre goers.

Are you utilizing these three great magazines to the fullest
possible extent?

Motion Picture Magazine and Motion Picture Classic are
mighty interesting reading for anyone connected with or inter-
ested in motion pictures.

Shadowland, the most unique and beautiful magazine pub-
lished, will supply theatre owners with interesting and beautiful
pictures for lobby display.

Whether you own or attend a motion picture theatre or
whether you produce films, you should be a subscriber to all
three of these great magazines.

Write to-day for subscription prices.

BREWSTER PUBLICATIONS, INC.

EUGENE V. BREWSTER, President

175 DufReld Street, Brooklyn, N. Y.

Vubliihers of

MOTION PICTURE MAGAZINE « MOTION PICTURE CLASSIC - SHADOWLAND

▼ ▼

THE SON OF WALUNGFORD

WITH AN ALL STAR CAST

Written and Directed b \

Mr. and Mrs. Georde Randolph Chester

^ Authors of Get Rich Quick WolJingforx/ ^* \

VITA GRAPH

First Vitagraph 24- Sheet Poster on "The Son of Wallingford"

, 1 THE SON OF
' | 'WALUNGFORD

VITAGRAPH

Set of three 30x40 Oil Paintings on "The Son of Wallingford" for Lobby Display

Second Vitagraph 24-Sheet Poster on "The Son of Wallingford"

HEADING yOUR WAY

we Re the bows

THAT SELL *EM

ALBANY, 679 Broadway,
Charley Walder

ATLANTA, 106-08 Walton St.,
John Ezell

BOSTON, 78 Broadway,
Ben Rogers

BUFFALO, 257 Franklin St.,
R. C. Fox

CHARLOTTE, 13 So. Church St.,
Jim McCormick

CHICAGO, 831 So. Wabash Ave..
Eddie Silverman

CINCINNATI, Pioneer & Broadway,
R. J. Burns

CLEVELAND, Payne Ave. & E. 21st
St., "Doc" Saner

DALLAS, 1801*i Commerce St.,
R. L Brown

DENVER, 1728 Welton St.,
William Niles

DETROIT, 159 E. Elizabeth St.,
J. O. Kent

INDIANAPOLIS, 66 W. New York
St., D. Williston

KANSAS CITY, 17th & Main Sts.,
Lynn S. Card

LOS ANGELES, 818 So. Olive St.,
Ed Mix

MILWAUKEE, 172 Second St.,
Jos. D. Roderick

CLAUDE EZELL, Personal Representative to LEWIS J. SELZNICK

MINNEAPOLIS, 6C8 First Ave., N.,
J. E. O'Toole

NEW HAVEN, 19 Portsea St.,
Louis Green

NEW ORLEANS, 1006 Gravier St.,
Fred Goodrow

NEW YORK, 126 W. 46th St.,

Henry Siegel (District Manager)
Nat Beier (Sales Manager)

NEW JERSEY, 126 W. 46th St.,
N. Y. C, Earl Kramer

OKLAHOMA CITY, 412 W. Reno
St., Charlie Touchon

OMAHA, 1411 Harney St.,
P. H. Carey

PHILADELPHIA, 1308 Vine St.,
Max Milder

PITTSBURGH, 1201 Liberty Ave.,

C. C. McKibbin

PORTLAND, ME., 915 Congress St.,
J. H. Curran

ST. LOUIS, 3617 Washington Ave.,
E. P. Pickler

SALT LAKE CITY, 160 Regent St.,

D. G. Farquhar

SAN FRANCISCO, 104 Golden Gate
Ave., Tom Malcolm

SEATTLE, 2024 Third Ave.,
Jack Conant

WASHINGTON, 916 G St., N. W.,
Billy Ballenger

LEWIS J. SELZNICK
Presents

ELAINE
HAMMERSTEIN

"REMORSELESS LOVE"

A RALPH INCE
PRODUCTION

This Announcement is
Telegraphed from
California

<Jl Bigger, More Human
He art- Story Than

"HUMORES QUE "

LOS ANGELES, August 1. — D. S. Perrin, General Manager: — Please
tell the Exhibitors of the country through our Managers and Sales-
men and through the national and regional trade journals that the

Jpt&Mteber

RcxxiuctLon.

THE BLOT

is, in our belief, the most appealing and human story of
America's plain people ever made by any director. It makes you
swallow your Adam's apple. It is close to the ground; close to
the hearts of the masses. It is romance. It is a story of pride
and love; a story of loyalty and sacrifice; a story enacted in the
homes of sixty millions of the 105 millions of American people.
It tells a bigger, more human heart-story than "Humoresque."

Please tell the Exhibitors it will be in all of our branches August
10, available for pre-releases August 21 and released nationally as
the first great production with which we open our career as the
industry's one genuinely independent distributing company.

There isn't today a director who has the command over pathos
that "The Blot" reveals. It is the finest thing Lois Weber has
ever done. Only once before in six years have I said the
equivalent of this about a picture. The other one grossed over
S500,000. "The Blot" will exceed that record, based on its worth
and its power. F. B. WARREN.

F.B. WAR RE N

CORPORATION

15 4 0 Broadway NevYork City

HODKINSON BACKBONE SERVICE CONTRACT

A Statement by
Mr. Hodkinson

"I would be failing
in what I conceive to
be my duty to the Ex-
hibitors of America,
if I permitted Independence Month to pass
without sending some message to the motion
picture theatre owners of the country — a
message not only urging their observance
of the spirit of Independence, but a helpful
message, in that it opens the way to a ready
acceptance of the principle of self-selection.

"To Independence Month, I owe the in-
spiration for one of the most important an-
nouncements I have ever made affecting the
distribution of independent pictures. I refer
to the establishment of a new service plan
which I have perfected, to be known as the

Hodkinson Backbone
Service Contract

Merit -Tested
Productions

"This Backbone Ser-
vice Contract has
been developed to meet
the urgent needs of the
Exhibitor for a steady, dependable supply
of merit -tested features. He needs these
features more today than ever before in the

history of the industry. Only by giving his
audiences better pictures and doing it con-
sistently, can the Exhibitor stem the tide
now flowing away from his theatre!

Two Big Features
Every Month

"Beginning in
September (Inde-
pendence Month)
the Hodkinson
Corporation will release an average of two
pictures a month. Exhibitors who sign a
Backbone Service Contract will thus be
assured, whatever the source of their
ordinary supply, of a big feature, measuring
up to the highest Hodkinson standard of
quality, every fortnight.

Exhibitors' Business
Insurance

"I offer the Back-
bone Service as'
the Exhibitors'
business insur-
ance, and I will include in it only such
features as my fourteen years' experience
as Exhibitor and Distributor justifies me in
accepting as box-office winners from every
standpoint of public appeal."

Available for early release, as
inits of the

Hodkinson
| Backbone Service

re the fifteen features listed on this page,
ivery one of these pictures is a Hodkinson-
isted feature, independently produced and
:>ld on a merit basis.

They are the very type of productions which
cen the Producer - Controlled Theatre has
ben glad to go out and buy in the open
larket, because of the rapidly failing supply
( worthwhile features made under the present
Ictory system.

With a steady supply of first-grade pictures
c this scope and pulling-power, the Exhibitor
ray enter upon his new season's bookings
vth full confidence that his feature require-
rents are assured on the only equitable basis
I ssible, the basis of merit-selection.

Ask the nearest Hodkinson Representative
t explain the Backbone Service Contract
I detail.

Hodkinson Pictures

benjamin CB. Hampton Productions

A CERTAIN RICH MAN— From William Allen White s power-
ful story of American life, featuring Robert McKim, Claire
Adams and Carl Gantvoort-

MAN OF THE FOREST — A Zane Grey Picture with all star
cast including Robert McKim. Claire Adams and Carl Gantvoort.
HEARTS HAVEN — Robert McKim. Claire Adams and Carl
Gantvoort are the featured players. From Clara Louise Burn-
ham's human interest story.

MYSTERIOUS RIDER — A Zane Grey Picture with Robert
McKim, Claire Adams and Carl Gantvoort.

THE GREY DAWN — From Stewart Edward White's Saturday
Evening Post story of California in the early days. Robert
McKim, Claire Adams and Carl Gantvoort are featured.

Irrin V. Willat Productions

FACE OF THE WORLD — From the story by Johan Bojer. the
greatest of modern European writers, featuring Barbara Bedford
and Edward Hearn.

FIFTY CANDLES — Taken from the Saturday Evening Post
story of love and mystery by Earl Derr Biggers. featuring Miss
Majorie Daw.

Rockett brothers Productions

KEEPING UP WITH LIZZIE— From Irving Bacheller's story
of small town American life. Enid Bennett is featured.

Hugo Hallin Productions

THE JOURNEY'S END— The first serious drama to be made
without a single sub-title. Mabel Ballin and Wyndham Stand-
ing are the featured players.

JANE EYRE- — From the world famous story by Charlotte
Bronte, featuring Norman Trevor and Mabel Ballin.

Ward Lascelle Productions

RIP VAN WINKLE — From the Joseph Jefferson version of this
famous story, featuring his son, Thomas Jefferson.

Dial Film Productions

THE LIGHT IN THE CLEARING — Irving Bacheller's story
pictured by T. Hays Hunter, of "Earthbound" and "Desert
Gold" fame.

Renco Film Productions

LAVENDER AND OLD LACE— From Myrtle Reed's famous
story, featuring Marguerite Snow, Seena Owen and Louis Benni-
son.

Hol-Tre Productions

FRENCH HEELS — Featuring Irene Castle. Charles Gerard and
Ward Crane.

Winnipeg Productions

GOD'S CRUCIBLE — Presented by Ernest Shipman from Ralph
Connor's story. "The Foreigner," featuring Wilton Lackaye and
Gaston Glass.

W. W. HODKINSON CORPORATION

Foreign Distributor
William M. Vogel
•V est 46th Street, New York

527 FIFTH AVENUE, NEW YORK

Released thru PATHE Exchange. Inc.

Canadian EMstributors
Famous Players Film Service, Ltd.
Head Office, Toronto, Ont.

EXHIBITORS HERALD

August 20, 1921

The Greatest American Motion

Picture Epic

THE SPIRIT
OF 76

ANNOUNCEMENT

This Attraction will be booked exclusively as
Road show. Playing only the Best Theatres
at Advanced Prices.

Booking Arrangements
Now Being Made

Communicate

ALL AMERICAN PHOTO PLAYS, Inc.

20 West 45th Street - - NEW YORK CITY

LEE A. CCHS

e seizes

Bryant

^/kSHBURNf

'e Road to London

Eylja.vid Skaats Postev
Distributed, hy

Associated Exhibitors Inc.

through Futhe Excluznge Inc.

Day

The Sensation
of the

You heard about it for
nnths. You heard that it
ms the newest thing in
ptures. You heard that
it was a veritable sensa^
t n.

Right now in the biggest
t satres it is making good
c everything predicted for
it It is the fastest, snap-
F-st comedy drama ever
fined and it is going over

Are you in on it ?

The Why Of It

Bryant Washburn in a better role

than he ever had before. —

Scenes taken on the actual locations

of the story with a superb cast under an

American director-
American Dash, Laughter, Romance

set in Buckingham Palace grounds,

Windsor Castle, Westminster Abbey,

Trafalgar Square, and all of dear old

London —

The Greatest Novelty in Pictures.
ASSOCIATED EXHIBITORS, Inc.

35 West Forty- fifth Street
New York City

Foreign Represcnlalioe
Sidney G»rreii. 25 West 45th Siree
New Ycrl Civ

Bryant Wsshburn

irTy/ie Road 7b London

August '20, 1921 EXHIBITORS HERALD 19

EXHIBITORS HERALD

August 20, 1921

Here's What We Mean

We've promised you a steady supply of the highest class box-office attractions for tr
coming season.

We've promised better pictures than ever before. Better in production, in story, i
box-office value.

Here are seven productions selected from the first month's releases. They are typic
of the way the new season's product will run.

Look them over. Visualize them in terms of the box-office.

These seven are what we mean by better pictures. These seven are typical of the kir
of pictures we will give you in a steady, dependable stream all through 1921-1922.

CECIL B. DeMILLE'S "THE AFFAIRS OF ANATO,

By Jeanie Macpherson, suggested by Arthur Schnitzler's play and
the paraphrase by Granville Barker. With Wallace Reid, Gloria
Swanson, Elliott Dexter, Bebe Daniels, Monte Blue, Wanda Hawley,
Theodore Roberts, Agnes Ayres, Theodore Kosloff, Polly Moran,
Raymond Hatton and Julia Faye.

GEORGE FITZMAURICE'S "EXPERIENCE

with

Richard Barthelmess

The great heart appeal story of the boy who comes to the big city
to make good. A tale of the city's pitfalls and temptations and of
the love that stands unshaken through sin and suffering. From the
record-breaking play by George V. Hobart, scenario by Waldemar
Young. Cast includes Marjory Daw, Nita Naldi, Kate Bruce and
John Miltern.

GEORGE LOANE TUCKER'S "LADIES MUST LI\3

with

Betty Compson

Mr. Tucker's only production since "The Miracle Man." Presented
by Mayflower Photoplay Corporation. By Alice Duer Miller. A
great modern story, produced with all the artistry and appeal that
made Mr. Tucker the incomparable master he was admitted to be.

paramount (pictures

•'SKflk' I AMI lis I'l AVI RS lASKYCOKWRATION J

« ^ ^

August 20. 1921

EXHIBITORS HERALD

By Better Pictures!

LSIE FERGUSON C& WALLACE REID in "FOREVER"
A GEORGE FITZMAURICE
production

The most beautiful story ever told. Of a love that triumphed over
time and space and separation, broke prison bars and turned mis-
fortune into joy. From the novel "PETER IBBETSON" by
George Du Maurier and the play by John Nathan Raphael. Cast
includes Elliott Dexter, Montagu Love, Dolores Cassinelli, Barbara
Dean. Scenario by Ouida Bergere.

:loria swanson

in Elinor Glyn's "THE GREAT MOMENT"

Her first starring vehicle, and Mme. Glyn's first original screen story.
One of the greatest pictures of all time, and a record-breaker any-
where. Directed by Sam Wood. Scenario by Monte M. Katterjohn.
Cast includes Milton Sills.

V ALLACE REID, GLORIA SWANSON and

ELLIOTT DEXTER in "DONT TELL EVERYTHING"

An up-to-the-minute de luxe production, full of drama, of comedy,
of romance, set in beautiful backgrounds and glimmering with
amazing gowns. By Lorna Moon. Directed by Sam Wood.
Scenario by Albert Shelby LeVino.

Bi;TTY COMPSON in "AT THE END OF THE WORLD"

Her first Paramount picture, and one of the season's knockouts. A
melodrama of the highest type, gorgeously staged. Directed by
Penrhyn Stanlaws. Scenario by Edfrid A. Bingham. From Adelaide
Heilbron's adaptation of the play by Ernst Klein. Cast includes
Milton Sills, Casson Ferguson, Mitchell Lewis and Joseph Kilgour.

(paramount (pictures

j FAMOUS PLAYE RS - LAS KY CORPORATION ;4

..... „.-r Bagvi

SEPTEMBER >92l

EXHIBITORS HERALD

August 20. 1921

Juanita Hansen

Yellow Arm

with Warner Oland and Marguerite Courtot

Produced hy

George 3. Seztz>,Inc.

The Serial With The
Biff, Bang, BingU

Hop aboard the thrill special and be
prepared for 150 miles per hour!

cA Pathe Serial

August 20, 1921

EXHIBITORS HERALD

<fou never read such enthusiastic
reviews on any serial in your life!

"Unusually thrilling."-

Moving Picture World

"Unusually mystifyingand thrill-
ing. . . Should prove a big box-
office attraction. . . Action, ex-
citement and mystery. . . The
director and cameraman are to be
congratulated upon the excellent
manner in which the serial has
been photographed and the
effects obtained, which are un-
usually high class."

"Thrilliest thing yet."-

Trade Review

"Talk about your thrills! This
is the thrilliest thing we've seen
yet. . .Besides building up drama-
tic situations that will mean box
office dollars, the producers have
wasted no footage in underworld
bunk. . . It's safe to predict this

serial is going to be one of the
very best Pathe ever turned out,
—and they are famous for good
chapter plays."

"Marks last word in
melodramatic serials." —

Witts

"There is a grip in 'The Yellow
Arm.' This marks the last word
in melodramatic serials. . . Above
the average. . . Story, directing,
photography and acting better
than usually presented. . . Ex-
ceptionally well done. . . You
will find 'The Yellow Arm' full
of mystery and action. The stars
are known and the title has box
office power. Besides this the ep-
isodes are thrilling and if your
audience likes serials they will
like this one."

J^n addition to the nine
special super -features listed
below, three more are now
being comple ted for the season
1921-1922. Exhibitors' pro-
posals for extended runs at
increased admission prices
are Lein£ received for the
entire twelve. <-^> ~ ^

GVEH THE HILL
A VIRGIN PARADISE
A CONNECTICUT VAN™

IN KJXP -ARTHURS COURT

THUNDERCLAP
SHAME

perjury
footfalls

zaXe GREV'S

THE LAST TRAIL
OUEEK OF SHEBA

Sold on an individual basis
of mutual equity, the twelve
special super -features for
release during 1921 -1922
assure progressive exhibitors
of attractions wLtli which
profitable patronage may be
maintained throughout the

season.

7ne ^reat number of proposals
already received are being"
considered in the order of their
receipt.

cAddre ss
SPECIAL FEATURE DEPARTMENT

FOX FILM CORPORATION

West 55& Street, New York City
Telephone, Circle 08 00

EXHIBITORS HERALD

August 20, 1921

"He Chose the Quality Organ
for his Quality Theatre."

For the new Keith theatre de luxe, the Arcadia, which will
be opened on Labor Day in the Bush Terminal Building,
130 West 42nd Street, New York City, Mr. B. S. Moss has
selected

The Skinner Organ

This "jewel-box" of a theatre, said to be the most exclusive
and best equipped picture house in the world, will be novel,
original and beautiful. Seating seven hundred people on
one floor, with broad aisles, wide comfortable seats, and
so much space between seat rows that one can pass be-
tween them without stumbling over earlier arrivals; this
new conception of theatre comfort bears pleasing evidence
of the ever-awakening American taste for the best.

Here the clear, pleasing projection of the great pictorial
productions will be fittingly and harmoniously accompanied
by a pure toned and exquisitely voiced Skinner Organ of
fine orchestral color, amid surroundings of elegance, dis-
tinction and comfort.

The Skinner Organ Company

BOSTON, MASS.

Oro;an Arc hitects and Builders
Churches Auditoriums Residences Theatres

THwo weeks for
two reels in down-
town Los Angeles.

Both theatres played
LOVE'S OUTCAST
above the feature in
their advertising.

ASSOCIATED
PRODUCERS

INCORPORATED

Watch for his
next one —

LOVE AND
DOUGHNUTS1

The second Ben
Turpin special will
be out soon.

28 EXHIBITORS HERALD August 20, 1921

R. G. Allen, Superba Thzatrc Co., Raleigh, N. C.
"The First National service is our mainstay. The price charged
us is about one-half what others would charge for the same quality of
service. The pictures are very, very strong drawers. You see how
we esteem the franchise." THA T'S ANOTHER REASON WHY

c7herefJI be a Franchise everywhere

First National

Joseph M. Schenck
presents

Norma Talmadge

"The Sign on the Door"

Produced under the Personal Di-
rection of Herbert Brenon

XA/'HEN this picture played at the New York Strand
v » it was applauded to the echo by the immense
throngs that jammed the big Broadway house. We
think it is Miss Talmadge's best and biggest picture.
The New York newspaper critics were unanimous in
upholding our judgment. Channing Pollock, author
of the stage success, wrote that he was amazed at the
force and truth with which the star and director trans-
formed the play to the screen. With a drama of such
strength and Miss Talmadge's great popularity this
is a picture that is sure to go over. It was adapted
to the screen by Mary Murillo and Herbert Brenon;
photographed by Roy Hunt; Technical Director, Wil-
lard M. Keineck.

Joseph M. Schenck
presents

Constance Talmadge

"Wedding Bells"

Adapted by Zelda Crosby from
Salisbury Field's play of the
same title

A PICTURE of chimes and chuckles and sundry
slips on the peal of the wedding bells with the
vivacious Miss Talmadge in one of her peppiest roles.
She grabs off a husband in half a day, a divorce in
half an hour, but when she wants her husband back
it takes her a year to find him. And then he is at the
altar taking another bride. But does that dampen the
ardor of Connie? Not on your life. Right there the
fun takes on a new twist that will set the audiences
into roars of laughter. A Chet Withey production;
photographed by Oliver Marsh; Technical Director,
Willard M. Reineck.

Current Releases

Katherine MacDonald Pictures
Corp'n, B. P. Schulberg, Pres.
presents

Katherine MacDonald

"Stranger Than Fiction"

Story by Charles Richman and
Albert Shelby Le Vino

A PICTURE with thrill upon thrill, that takes your
patrons through the homes of New York's
wealthiest and most exclusive social set down into
Gotham's criminal haunts and opium dens of China-
town. There are aeroplane stunts that will amaze the
spectator — a take-off from the roof of a sky scraper,
a leap from a burning plane in a parachute, a battle
on the wings a mile in the air, and a man caught in
mid-air by a grappling iron from an aeroplane and
hauled up to safety. The American Beauty plays
four delightful and fascinating roles in this picture,
which registers a strong appeal to all classes of
patrons. It was directed by J. A. Barry.

Louis B. Mayer
presents the inimitable star

Anita Stewart

"Playthings of
Destiny"

Story by Jane Murfin and Larry
Trimble

A TALE of the strange pranks that fate played on
one girl's heart — the fascinating story of a girl
who lost her husband in a blizzard and found him
again in a tornado. A picture that will take your
spectators from the snow wastes and ice fields of the
Far North through the South Seas into the luxuriant
tropics. Full of thrills and dramatic incidents — a love
story with a strange and unique angle, a wealth of
wonderful scenery in a picture that runs half way
round the world. It was directed by Edwin Carewe;
the scenario is by Anthony Paul Kelly; made by the
Anita Stewart Productions, Inc.

FIRST NATIONAL ATTRACTIONS

MARTIN J. QUIGLEY

Publisher & Editor

* ISSUE OF •
August 20, 1921

MORE dangerous than this Summer's de-
pression to the future welfare of the
business is the weakened morale that is
evidenced by individuals who are spending their
time fretting instead of fighting.

What the business of motion pictures needs
at this time, more than it needs the favor of
financiers, the indulgence of the public or the
smile of fortune is the return of a commonsense
spirit of commercial courage.

Of far greater necessity than any material
consideration is a re-awakening of that quality
of virile confidence which is an essential to the
success of every human undertaking.

The industry has been prodi-
gal and so have the people in it.
In the day of easy profit it has
gone on oblivious of the read-
justment that was certain to
come. It has lived only for the
day of easy profit, forgetful that
the way of all business is over
an uneven course of uphill and
downhill.

The exhibiting branch no less than other
branches of the industry has drifted thought-
lessly on the floodtide of prosperity and only in
rare instances are there examples of prepared-
ness against a change of circumstances.

The inevitable readjustment has come and
instead of being promptly answered with de-
termined action aimed to reestablish favorable
conditions, the result — too generally — has been
a panicky retreat which individuals attempt to
justify by attributing all sorts of absurd ail-
ments to the industry, including even that su-
preme folly of saying that the public's interest
in motion pictures has waned.

The prime requirement of the moment is
confidence, not the hollow hope of the blatant
optimist but a genuine and uncompromising
type of confidence which is born out of an un-
derstanding there is nothing wrong with the

Morale

business that the change in conditions which al-
ready is taking place, backed by the right effort
of the personnel of the industry, will not correct.

But regardless of how great is the tide of
favorable conditions that approaches the indus-
try it will not be adequately capitalized unless
the unjustifiable apprehension that has been
stalking through the industry is dropped and
in its stead is taken up a militant belief in the
essential stability of the business and a realiza-
tion that an opportunity of almost limitless
possibilities lies just ahead.

It should and must be understood that the
industry in many of its operations was pursuing
a course of waste and folly. A
change in policies and practices
was imperative sooner or later.
There was little hope of this
change being effected volun-
tarily within the industry, so it
remained for outside influences
to accomplish what the industry
was either unwilling or unable
to do itself. And it is fortunate
that the readjustment was not longer deferred
because if it had been the operation would have
been correspondingly more critical.

The industry, stripped of many of its fol-
lies, extravagances and policies that were heed-
less of the day of final accounting, faces the
coming season in a condition that should enable
it to build and build solidly, forever avoiding the
pitfalls that youth, inexperience and too quick
and easy profit failed to warn against.

The one thing that remains to be decided
is whether the industry, intelligently aware of
the real facts of the situation, will put away
the childish hysteria of recent weeks and go
back to its job earnestly and vigorously in the
confident belief that a great season awaits those
who have the will, spirit and brains to deliver
the goods.

—MARTIN J. QUIGLEY.

K X H I B I T O R S HERALD

.MARTIN J. QUI G LEY
PUBLISHER, &> EDITOR

Published every Wednesday by Martin J.
Quigley.

editorial and Executive Offices : 417 Sooth
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 6372 Bollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII August 20, 1921 No. 8

We hear a great deal about the
waste in the motion picture busi-
ness. We hear much of the extrava-
gance and much of the bad business
administration which results in leak-
age of revenue.

A great deal of the discussion in
this vein seems to proceed in the be-
lief that the motion picture industry
alone has been singled out by for-
tune as the solitary victim of these
ills.

* *

However, in this connection cer-
tain discussion which took place re-
cently before the American Engi-
neering Council is of interest. A
report from a committee on the
elimination of waste, presented to
this council, declares that in the
metal industry there is an annual
waste of one billion dollars.

Tlx- motion picture industry, even

ok SPEC! \l. INTEREST

Pictorial \ lews of Three Box 9pe-
elul for Full hi to 88

Innouneemenl of laaoetated Pro-
ducers for 1921-1923 37

\ i ; \\ * OF THE \\ EBK

Leaders are i aanfmoiu in Predict-
ion Prouperaaa h'nii :ti

Tariff on KorrlKO Pictures In En-
tlrel) wrong. Shjm Kox :t2

»i aaleiaaa Proteutlna Wage cut

Walk Out In Wan i«rk 88

Dowatowa Houses in Milwaukee Or-

Klinly.r for l.oi-lll \i*tlvlt>' JIH

Parlor Perfects Cass era Claimed to
Bllsslaate BUcker :n

I Hdependeaee >ionth Qulaa Headway
til Over Country 88

accustomed as it is to the sound of
large figures, has not as yet heard
mention of the billion dollar figure.

Of course the metal industry is
vastly greater in size than the mo-
tion picture industry yet it consti-
tutes an old and experienced busi-
ness. Despite this, by its own ad-
mission, it is still far from the
coveted stage of one hundred per
cent efficient, which fact should
offer some consolation to those
who are impatient that the picture
business has not already eliminated
all the ills that it has been heir to.
* * *

Practically ail of the quack econo-
mists inside and outside the trade
have their own theories to account
for the temporary depression that
has overtaken the business. Some
of the theories are absurd and others
are plainly the result of downright
ignorance of the facts. In the latter
group is the contention of a writer
in a New York newspaper who sets
forth the theory that the decrease in
attendance is due to a lessening in
the quality of pictures generally— a
contention that no one who is fa-
miliar with the real facts will at-
tempt to support.

It is hardly to be expected that all
of the year's best pictures will be
found on exhibition simultaneously
in the Summer months. However,
even in the product that has been
on exhibition there is to be found no
general lessening in quality and this
will be proven by the return of gen-
erous popular patronage with the
approach of cooler weather and the
opening of the season in which the
public customarily turns to the
theatre for its chief amusement.

Two Theatre Combinations ii.-mu
liiii it in si. Louis 88

Sales Tax tTrared iim Substitute for
\duilNMlon Tu\ 'Mi

Kansas City Exhibitors m< by Rul-
ing of ReTenne Agents 41

kkelej Plana Lfrlcan Expedition to
Qel Gorilla Pictures 42

DEPARTMENTS

Public Rights League 88

Honej Woking iririiN 42

Exhibitors kdvertJalng 48

RTeviews as

Letters from itriidcrM tin

T~onl.cs <>f Hi,- Da] imi

Whm tin- Picture mil for Me..., <it

Touring tin- Baal with n. B, \ 74

Theatre Equipment 77

Chicago Trade Bveata. . m

August 20. 1921

Re -Takes

J. R. M.

We're chortling this week!

Having a good time, loafing and get-
ting up when we please while the rest o'
the Herald gang is "doubling in brass."
*

Important

One of the requirements to become a
reporter on a Chicago newspaper is to
know how to spell "bandit."

>ii

Up-To-Date

The new editions of dictionaries give
this startling bit of information. "Land-
lord— modern highwayman; gyp artist;
stick-up man de luxe."

Now We Know

Mae Murray made a lot of scenes for
her next picture "Peacock Alley" inside
the Tombs, New York. So that's where
that darn alley leads to.

Our Weekly Rumor

Louise Glaum is quitting the screen.

r» *

M. P. D. A. Note

Directors staging "starving in Russia"
scenes won't have to go to Russia to get
actors this winter.

Hard to Tell

Harry Garson is making a picture
called "What No Man Knows." Prob-
ably refers to the musicians' fall de-
mands.

Wonderful Place

They get "Spring Fever" in the tall out
in California. At least Bebe Daniels has
it, on the Realart lot. She starring in it.
Such is that California climate.

The War's Over

1 see where Boston has five cent shines.
But who wants to go to Boston?
*

That's About All
The women are wearing short hair,
short skirts, short hose. What next?
*

We Crave Enlightenment

How original these comedians are. An-
other one, with a little tuft of hair on his
upper lip, is making a bid for favor.
Who started that mustache craze, any-
way? Why it is supposed to convulse
one into paroxysms of laughter, every
time we get a closeup view? There's
one for Tom Edison.

Strong Supporting Cast

There's going to be a lot of ham actors
in Norma Talmadge's next picture,
scenes for which were made on a pig
farm down in Iowa.

There Are a Lot of 'Em

Flathead Producers, Inc., is a new con-
cern out west.

Quick Work

Camera, in its July 30th issue, says:
"'The Goat' starring Buster Kcaton, is
finished and ready for release." Inas-
much as the 11 krai. i) reviewed this pic-
ture March 26, and it has played every
theatre in Chicago, we'd say it was ready
for release.

IN THIS ISSUE

August 20. 1921

1'XHl B (TOR S H E RAI. 1 >

Leaders are Unanimous in
Predicting Prosperous Fall

Impetus Given Theatre Attendance by Cooler
Weather Regarded as First Step of Rapid
Return to Normal Conditions

With the advent of comfortable weather throughout the East and
Central West during the past ten days, attendance at the larger theatres
jumped rapidly and is declared by observers to be practically normal.

Simultaneously, executives of a dozen of the larger distributing com-
panies and several state right distributing organizations issued statements
predicting that the fall would find theatre attendance throughout the
country on a normal footing. In each instance, they based their assertions
upon reports from all of the important distributing centers.

Big Pictures to Win Back Patrons

Fall, apparently, is to see one of the greatest array of pictures avail-
able for theatres in the history of the industry. Without exception, every
production, which enjoyed long runs at top prices in the larger centers
and was originally planned as a road show, is to be sold direct to the
exhibitors. With these pictures, it is declared, stand-out lines and broken
box office records are to again be the rule.

Within two weeks, report? indicate,
hundreds of theatres closed during :he
hot weather are to be reopened.

Officials Make Statements

Some of the statements of executives
follow:

Adolph Zukor, president, Famous
l'layers-Lasky :

"If this comfortable weather continues for
another week, I look for the picture business
to be back to normal all over the country be-
fore September 1. I also expect that the return
to normal conditions will be hastened by a
large number of big pictures which have been
held for release this fall.

Al Lichtman, general manager, Asso-
ciated Producers:

"Conditions during the coining season will be
better than ever for the producer, the dis-
tributor and the exhibitor of big pictures. One
of the troubles during the last summer has
been that a lot of houses tried to cure their
cold feet with an overdose of poor film."

John E. Storey, sales manager, Asso-
ciated Exhibitors:

"I believe that this fall will mark the be-
ginning of one of the most prosperous years in
the history of the motion picture industry.
Business has turned the comer and is well on
the upward swing."

What Independents Say

Dr. W. E. Shallenberger, president,
Arrow:

"I feel that the independent exchange that

Interesting
Reading

What do exhibitors think about
the various matters of current in-

will make proper preparations will be surprised
to find what the fall holds in store for it. The
• lutlook for September 1 is most encouraging
and I urge every independent to take advantage

of it."

Louis Weiss, Adventures of Tarzan
Serial Sales:

"We have weathered the worst of the storm
and I think it is about time for the 'croaker'
to still his song of calamity and like the rest
of us, get down to real work. It is my belief
this fall and winter is going to be an era of
prosperity for the various branches of the in-
dustry." -

Hopp Hadley:

"For the first time, the motion picture busi-
ness will feel the big rush of a new season fol-
lowing a definite suspension of activities and it
looks to me that some people will be caught
napping."

Mayor of Minneapolis
Urges Appointment of
Motion Picture Censor

(Special to Exhibitors Herald)

MINNEAPOLIS. MINN., Aug. 9.— A
motion picture censor to systematize re-
viewing of films termed objectionable will
be appointed soon, according to Mayor
Leach. He has asked the civil service
commission to arrange to employ a
censor.

The mayor said he would not announce
the name of the man he has in mind as
censor until the appointment has been
confirmed. Recently Mayor Leach denied
a permit to the Blue Mouse to show "The
Birth of a Nation" because, he said, it
would create race prejudice.

Predicts Big Revival
Of Business in Fall

Saul S. Harris Says Outlook
For Theatres in South
Is Excellent

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 9— Saul S.
Harris, president of the Kempner chain
of theatres at Little Rock. Ark., is here
as the guest of Marshall Neilan, who is
conducting him on a tour of the studio-.

"Conditions in the South." said Mr.
Harris, "are such that for the first time
in years I have found it p'ossible to get
away for a vacation. Usually our sum-
mer business holds up just as well as our
receipts during the winter months, but
thi- season our attendances have fallen
off considerably. However, in another
month we will be on the other side of
the fence again and I anticipate a big
fall business. Every indication points to
this and I am preparing for the cominc
season in the way of improvements and
new appointments in my theatres that
have been pending for some time."

Mr. Harris, as a result of his victory
of theatres that cater to different classes
of motion picture patrons, runs prac-
tically every brand of picture in his
houses. He is a franchise holder of First
National pictures in his territory and is
also well known in vaudeville circles. He
is accompanied on his Western trip by
Mrs. Harris and his two children and
expects to remain here three weeks.

Theatre Receipts in
California Increase
$200,000 a Month

(Special to Exhibitors Herald)
LOS ANGELES. Aug. 9.— Coast pro-
ducers are greatly encouraged by the fig-
ures compiled by the collector of internal
revenue, Tohn P. Carter, which show that
theatres in California are being patron-
ized to the extent of nearly $200,000 a
month more than last year.

In the ten Southern counties of Cali-
fornia, including Kern and San Louis
Obispo, theatres received in admissions
during July $2,060,068 as against $1,878,-
">00 during the corresponding month of
1920.

To Penalize Failure to
Keep Exhibition Dates

(Special to Exhibitors Herald)

NEW YORK. Aug. 9— The F. I. L.
M. Club of New York City has warned
exhibitors that on and after August 15
"return dates will not be furnished for
any picture uncalled for on date booked."
The warning also states that "payment
for such uncalled for shows will be ex-
acted."

In sending out the warning the club
declared that great losses had been sus-
tained owing to failure of exhibitors to
lift pictures on the dates booked. This
new move, it is believed, will result in a
saving in distribution.

Philadelphia Planning
to Abolish Orchestras

(Special to Exhibitors Herald)

PHILADELPHIA. PA., Aug. 9.—
Fred G. Nixnirlinger, president of the
Theatrical Managers' Association, an-
nounces that all orchestras may be aban-
doned in the near future to reduce
expenses.

terest to the him industry such as:
A TARIFF ON FILMS
PARAMOUNT'S POLICIES
BATHING GIRL COMEDIES
ADMISSION PRICES
THEATRE EXPLOITATION
These are just a few of the
things contributors to "Letters
From Readers" touch upon in this
issue of the HERALD, page 6.r>.

Exhibitors of the nation regard
the HERALD as their forum. It
is through the HERALD they are
given opportunity of addressing
the producer, the distributor and
their fellow theatre owners.

"Letter From Readers" is just
another constant reminder to the
trade that the HERALD is —
THE PAPER THAT IS READ

Increased Business

on Sunday Reported

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— The Rivoli
theatre reports that its Sunday business
was the largest in weeks. "Experience."
Paramount picture, is playing there.

Adopt Open Shop Plan

(Special to Exhibitors Herald)
PERI". ILL.. Aug. 9.— Theatre man-
agers of Peru and LaSalle have adopted
the open shop plan of employment, which
is to apply to all classes of labor in the
theatres.

EXHIBITORS HERALD

August

20, 1921

NEW YORK, Aug. 9. — "Cabiria," the spectacular Italian picture, the story foi|
which was written by Gabriele d'Annunzio, soldier-poet, around the struggle
between the empires of Rome and Carthage for world supremacy, is to be distributed
in a revised form by Associated First National. The picture will be distributed on an
independent basis instead of as a sub franchise attraction. The picture was presented
first on Broadway in 1914.

Tariff on Foreign Pictures Is
Entirely Unwarranted

Says WILLIAM FOX

Producer Declares That the American Public Is Entitled to the
Best of the Product of Manufacturers From European Countries

WILLIAM FOX, president of Fox Film Corporation, has issued this
statement in connection with the tariff situation:
"The imposition of a duty on foreign films entering the Amer-
ican market has caused extreme dissatisfaction in the minds of the better
producers of the United States.

"An erroneous impression has gone forth that this tariff has been re-
quested by the American producers of motion picture films, and we wish
immediately to go forward with an absolute disclaimer of any participation
on the part of this company in a request to the American congress for any
tariff. On the contrary, Fox Film Corporation took the emphatic stand
that such a duty is entirely unnecessary and unwarranted.

THE production of motion picture-;
is not to be placed in the same cate-
gory as industrial production, but rather
in that of art, and we felt that the Ameri-
can market should be thrown open to me
art of the world, whether it be painting,
literature, the drama or the films.

* * *

"We welcomed the admission into the
American market of the European prod-
uct in the hope that that might serve as
a further stimulus to better American
production.

"We believe the American public
should have the best motion picture pro-
ductions from all countries. There should
be no barrier against the brains of the
world wherever they may be found serv-
ing new, interesting and entertaining pic-
tures. By giving the exhibitor the picture
productions of the world to choose from
he will not only have a varied and attrac-
tive offering for his clientele, but he will
also compel the best efforts of the Ameri-
can producer to meet the competition.

"In fact, Fox Film Corporation went
so far in this matter as to cause the
company's general counsel, Mr. Saul E.
Rogers, to present a petition and brief
to the ways and means committee of the
American house of representatives, re-
questing that no additional tariff be
placed on foreign film productions.

"The passage of this measure by the
house of representatives, however, will
not terminate the question, as it must
still be passed on by the United States
senate. It is our determination to con-
tinue the fight before the senate commit-
tee and we hope to be fortunate enough
to convince the senate committee of the
injustice of the passage of this measure."

Star Is Going East

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 9.— Gloria
Swanson, Paramount star, leaves this
week for New York, her first trip in two
years.

Warren Gets World
Distribution Rights
On Shipman Picture

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 9.— F. B. War-
ren announces that a contract has been
signed with Nell Shipman Productions,
Inc., through William H. Clune, presi-
dent, for the world distribution of the
seven-reel outdoor production, "The Girl
from God's Country." Miss Shipman is
author, director and star of the picture.

The production will have its premiere
at Clune's Broadway theatre here on
September 11, and will have an indefinite
run. The Warren organization also will
distribute the Clune production, "Ra-
mona," in thirty states and will handle
the foreign sales on this picture as well
as on "Eyes of the World."

Mr. Warren announces that he will
handle the foreign sales also on a four-
reel automobile thriller and a two-reel
novelty from the Clune producing organi-
zation.

Fight Pictures Show

At Five N. Y. Houses

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— The pictures
of the Dempsey-Carpentier fight, pro-
duced by Fred C. Quimby, are exhibiting
at five theatres in this city. At the Forty-
fourth street theatre, where the picture
had its premiere, continuous perform-
ances from 11 a. m. to 11 p. m. are being
given. The picture is said to be meeting
with public approval at all the houses.

The subject was passed without criti-
cism by the New York censorship com-
mission.

Davis Head of Unit

Producing for A. P.

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.
general manager of the
studios, is now head of a
which is making pictures
Producers. The company
ble Murfin Productions,
playwright, is associated
pany and Larry Trimble

— H. O. Davis,
Mack Sennett
producing unit
for Associated
is called Trim-
Jane Murfin,
with the corn-
is the director.

Report Arthur Loew

To Be Metro Official

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— It is reported
that Arthur M. Loew, son of Marcus
Loew, will soon assume an important po-
sition with Metro Pictures Corporation.

To Handle "J' Accuse''

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— "J'Accuse," the
French production denouncing Germany's
part in the war, will be issued by United
Artists.

Grainger Goes West

(Special to Exhibitors Herald)

NEW YORK, Aug. 9— James R.
Grainger leaves this week for a hurried
trip to the Coast.

Goldstine in East

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— Max Goldstine

is here on business.

August 20, 1921

EXHIBITORS HERALD

Musicians Protesting Wage
Cut Walk Out in New York

Theatre Men Express Determination to Dispense
Permanently with Services of Men Who
Are Now on Strike

(Special to Exhibitors Herald)
NEW YORK, Aug. 9. — The walkout of musicians in the larger motion
picture houses here on Sunday failed to embarrass the management of the
theatres. Instead of the customary orchestras human voices in choruses,
quartettes and solos, together with organ and mechanical piano renditions,
were offered.

The innovations were received with great favor by patrons.
Musicians Protest Reduction in Wages

The strike is the result of the musicians' protest against a 20 per cent
reduction in salary from the high level of war wages. Managers ex-
pressed a determination to dispense permanently with the services of those
musicians who have quit and will continue their improvised musical pro-
grams. Meanwhile musicians who are not affiliated with the local union
will be employed.

"Great Benefit
Financially"

Erwin Edwards, president of the
Edwards Amusement Company,
5803 Utica avenue, Cleveland, Ohio,
in an unsolicited letter writes:

"There is one thing I did while
in Chicago that I will never regret
and that is giving a three years'
subscription for the HERALD.
When that runs out, I will renew
it. It is like getting a letter from
home, besides keeping me posted
on many points which have been
of great benefit financially."

Unsolicited letters from exhibi-
tors giving their estimate of the
HERALD will be found on page
41 of this issue under the heading,
"What Exhibitors Are Saying
About EXHIBITORS HERALD."

Downtown Houses in
Milwaukee Organize
For Local Activity

(From Staff Correspondent)

MILWAUKEE, WIS., Aug. 9.— Nine-
teen downtown amusement houses here
have organized the Milwaukee Theatre
Managers Association, the member the-
atres including motion picture, dramatic
and vaudeville houses.

The nineteen theatres regresent a
working capital of more than $15,000,000.
it is estimated. The organization takes
in Saxe's Strand, Saxe's Rialto, Saxe's
Princess, Magnet, White House, Miller.
Theatorium, Alhambra, Butterfly, Mer-
rill, Toy, Crystal, American, Davidson,
Palace, Majestic, Empress, Schubert and
Pabst.

Officers of the new organization are:
William C. Schnell, Davidson, president;
Leo A. Landau, Alhambra, vice-presi-
dent; Otto Meister, White House, secre-
tary-treasurer. Together with the follow-
ing, they will comprise the board of
directors: Charles A. Niggermeyer,
Schubert; James A. Higler, Majestic;
Ellis Bostick, general manager of the
Saxe Amusement Enterprise, and Henry
Goldenber, Empress.

F. J. God so I Making

London Headquarters

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— F. J. Godsol,
chairman of the board of directois ot
Goldwyn, who sailed last week, has ar-
rived in London, where he will make his
headquarters during the first part of his
indefinite stay in Europe. Later he will
visit France and other continental coun-
tries where Goldwyn interest may take
him.

Loew House Opens in

New York August 18

'Special to Exhibitors Herald)

NEW YORK, Aug. 9.— Marcus Loew's
new State theatre at Broadwav and
Forty-sixth street will be opened on
August 18. It will play pictures and
vaudeville.

The real fight of the walkout is within
the ranks of the musicians' organization.
Ultimate victory for the theatres is ex-
pected. It is believed that the strike may
spread to smaller theatres and vaudeville
houses this week. Preparations have
been made to meet the emergency.

Government Enters
Walkout on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 9.— The gov-
ernment took a hand in the local strike
of motion picture carpenters, electricians
and mechanics this week when the de-
partment of labor appointed Capt. Charks
T. Connell, federal mediation commis-
•■ioner, to act to settle the wage differ-
ence between the producers and the
>trikers.

Walter E. Reynolds, secretary of the
Motion Picture Producers' Association,
stated he would be pleased to confer with
Capt. Connell, but added the producers
having nothing to mediate. Capt. Con-
nell did not call upon representatives of
either side.

Settlement Made
In Kansas City

(Special to Exhibitors Herald)
KANSAS CITY, MO., Aug. 9.— The
prospect of every first-run theatre in
Kansas City operating without music was

averted at a conference between repre-
sentatives of the musicians' union and ex-
hibitors. Virtually every point contested
by the exhibitors was decided in their
favor.

The musicians, instead of working five
and a half hours a day, will work
six in the future; their contracts will be
for forty-three weeks instead of a year,
and each exhibitor will reserve the right
to arrange a standard for the minimum
number of musicians to be employed at
his house.

Union Accepts
Wage Reduction

(Special to Exhibitors Herald)

GRAND RAPIDS, MICH., Aug. 9.—
A compromise has been reached between
the Theatre Owners' and Managers' As-
sociation and representatives of the stage
hands, musicians and operators whereby
the union men accept a reduction of 15
per cent in wages.

Operators Ask
Wage Increase

(Special to Exhibitors herald)

SYRACUSE, N. Y., Aug. 9.— The local
union of operators has made a demand
for an increase of $2.50 a week in the
present wage scale. The present scale
is $43 and $40. the chief operator receiv-
ing the higher rate.

Exhibitors to Get "Way Down East"
In Plan to Reduce Production Costs

{Special to Exhibitors Herald)
NEW YORK, Aug. 9.— D. W. Griffith has changed his plans for
the distribution of "Way Down East." Instead of playing the picture
in the dramatic houses as a road show attraction plans have been made
to publish the picture to the exhibitors of the country through the
regular channels of distribution. United Artists will handle the fea-
ture. The producer has issued this statement concerning his new
plans :

"By this method we shall answer many thousands of protests by
showing the picture in the less populous centers. We shall take the
motion picture exhibitor experimentally at his word that he is able to
present a long picture in a manner satisfactory to himself, his patrons
and the producer.

"Also, we shall relieve ourselves of accepting the unpleasant
burden of adding from 25 to 40 per cent to the costs of our new pro-
ductions through receiving financial aid from Wall street, a substantial
burden which every producer must pass on to his public ; and one
devouringly at odds with the sincere effort of the industry to reduce
the cost of pictures."

K X H I B I T O R S HER A L 1)

August 20, 1921

Taylor Perfects Camera Claimed
to Eliminate Flicker

New Invention Has Thirty -two Patentable Features
Which May Revolutionize Screen Photography

MOTION pictures without the flicker.
Although motion pictures of today are a great improvement
over those of a few years ago in this respect, it is said that a new
camera invented and perfected by J. O. Taylor, veteran cameraman for
Thomas H. Ince, almost entirely eliminates this imperfection.

Exhibitor Censor

The new device embodies thirty-two
patentable features which, in the opinion
of those who have seen the initial tests,
may revolutionize
certain phases of
screen photog-
raphy. The Tay-
1 o r camera i s
described as fol-
lows :

Whereas, in the
standard cameras
now in use the
shutter is closed
a larger portion
of the time than
it is open, Taylor
h a s perfected a
cycle of opera-
tions during which
the shutter is

Taylor Camera

open for 270 degrees and closed for 90
degrees. The result is smoother and more
liquid action and a material decrease of
the jump and flicker.

In the photographing of unusually fast
action the difference is particularly no-
ticeable. The highest speed movement
may be registered by the new device
without the streaky motion that has for-
merly characterized such work.

The entire machine is enclosed in a
case of machined aluminum alloy of ex-
treme lightness. Its six lenses, ranging
from 32 mm. to 120 mm., are enclosed
by this metal box and are shaded from
outside light by a special extension de-
vice.

All fade-outs, irises, dissolves and
mats are automatically controlled from

Paramount Week
Observed Abroad

Paramount Week, September 4
to 11, will reach more than half
way around the world, for it will
be observed not only throughout
the United States, but in Honolulu,
Manila and Australasia.

Word has been received from
Feature Films, Ltd., which han-
dles the distribution of Paramount
pictures in Australasia, located in
Sydney, N. S. W., that the Antipo-
dean territory is now witnessing its
first annual Paramount Week
drive. Every indication points
to an excellent showing, it is
said. On the way to Australia
are Honolulu and Manila. These
cities and their outlying territory
are regularly served by the Fa-
mous Players-Lasky exchange at
San Francisco, and the booking for
Paramount Week may prove a big
factor in landing the San Fran-
cisco office high up among the
winners in the sales competition.

the back of the camera. A single set of
mats and screens are interchangjable
with all of the lenses. The operator is
also able to "focus through the film," or
to line up directly through the lens
aperature from the back without chang-
ing his position.

The film magazines are of standard
size, holding 400 feet of film, but are
affixed to the body of the camera by au-
tomatic catches enabling them to be
changed and threaded within a few sec-
onds.

* * *

The take-up on the magazine for ex-
posed film is operated by a frict'on disc
equipped with two speeds. When the
spool is empty the take-up is operated on
low speed and automatically switches to
high speed as the spool fills, thereby giv-
ing an even pressure on the camera
crank at all times.

The gears of the camera are gold
plated, which insures against corrosion.
They also require less oil.

Because of the longer proportional
time the lens aperture is open, Taylor
claims that the camera will photograph
both interiors and exteriors with much
less light than is ordmarily necessary,
and secure shots in light at present con-
sidered too weak for any results whatso-
ever.

Simplicity was aimed at throughout.
Taylor estimates that the complete cam-
era may be produced for commercial sale
at $1,000. More than four years have
been devoted by Taylor to designing the
new camera. Tt has been two years in
construction.

Receive First Print

Of "Rip Van Winkle"

The first print of "Rip Van Winkle,"
produced on the West Coast by Ward
Lascelle, has been received at the New
York office of W. \V. Hodkinson Corp.

Thomas Jefferson, son of Joseph Jef-
ferson, who starred in the speaking stage
version of Washington Irving's story, is
featured in the film version and, it is
thought, will be present at the Eastern
premiere of the production, plans for
which are now being formulated.

U. S. May Investigate
Foreign Film Situation

( Washington Hureau, lixhibitors Herald)

WASHINGTON, D. C, Aug. 9.— The
senate has ordered an investigation of the
foreign film situation to learn if any new
phases in the manufacture of pictures
have been developed which could be
Utilized by the American industry.

The effect of competition upon the
American industry also is to be studied.

C. A. DAFFIN
Owner of the Dafnn theatre at Tallahassee,
Fla. and a First National sub-franchise
holder who has been appointed by the gov-
ernor as a member of the state censorship
board.

More Exhibitors in
Open Fight Against
Motion Picture Day

Practically every state organization of
exhibitors affiliated with the M. P. T.
O. A. has added its broadside to the at-
tack made on the "Motion Picture Day"
plan.

The M. P. T. O. of Missouri has
issued a general letter stating that it "un-
hesitatingly condemns this movement"
and states that at a conference in Kan-
sas City, July ISO, between the branch
managers and officials of the exhibitor
organization, the managers agreed to
abandon the movement and withdraw
from participating.

W. A. Steffes, president of the United
Theatrical Protective League of Minne-
apolis, has denounced the idea, declaring
that "producers and distributors over-
step their rights."

The Universal Film Company has is-
sued a statement that it is not in favor
of the day and will not participate. Sev-
eral other distributing organizations have
stated they would take no part.

Kent Now on Tour of
Twenty- five Branches

(Special to Exhibitors Herald)

NEW YORK, Aug. 9— S. R. Kent,
general manager for Famous Players-
Lasky Corporation, is now on a tour of
twenty-live of the Paramount exchanges,
including Buffalo, Cleveland, Pittsburgh,
Cincinnati, Indianapolis, Chicago, Minne-
apolis, Seattle, Portland, San Francisco,
Los Angeles, Salt Lake City, Denver,
Kansas City and St. Louis. Mr. Kent
will hold a series of general conferences
with the entire personnel of each .ex-
change.

August 20. 1921

EXHIBITORS HERALD

Houses Plan Combine
to Meet Competition

Rumor Says Smaller St. Louis
Theatres Would Buy on
Cooperative Basis

(From Staff Correspondent)

ST. LOUIS, MO.. Aug. 9.— Fifteen or
more of the leading independently owned
neighborhood theatres here are planning
to organize for the purpose oi renting
pictures on a cooperative basis, accord-
ing to information from unusually reliable
sources.

It is declared that such a combine has
been made necessary in order that the
smaller houses may compete with the
theatres operated by City Wide Amuse-
ment Company and Skouras Brothers
Enterprises. The latter is holder of the
First National franchise in Missouri.

Should the consolidation go through
present owners would retain control of
their theatres and each house would
maintain its individuality. It is said that
one step under consideration is the pur-
chase of a first-run house in the Grand
avenue and Olive street district. All pic-
tures rented by the syndicate would play
this theatre and then would be sent over
the circuit.

At the present time it is said that Citv
Wide Amusement Company has con-
tracts to show Paramount, Realart and
possibly Metro and Coldwyn pictures.

Rumor Offer to
Buy Fox Houses

(From Staff Correspondent)

ST. LOUIS, MO, Aug. 9.— The re-
cently organized City Wide Amustment
Company is said to have made offers to
purchase the Liberty, North Grand.
O'Fallon, Melba and Cherokee, the Wil-
liam Fox houses here. Sam Hamburg,
Jr., is president of City Wide Amusement
Company; Ben S. Cornwell is vice-presi-
dent, and Harry Koplar is secretary-
treasurer.

Vaudeville Theatres
Close Big Contract
With Famous Players

(Special to Exhibitors Herald)

NEW YORK. Aug. 9.— Famous
IMayers-Lasky Corporation has closed a
deal with United Booking Office for the
first three months' output of Paramount
pictures this coming season. The vaude-
ville theatre interests have contracted for
twenty-four pictures with 100 days book-
ing on each.

Saunders On Tour

Claud Saunders, director of the division
of exploitation of the Famous Players-
Lasky Corporation, left New York Au-
gust 4 to visit the Paramount exchanges
in the West. He will stop at Indianapolis,
St. Louis, Kansas City, Denver, Omaha,
Des Moines, Minneapolis and Chicago.
He will return to the home office in about
three weeks.

Jarmuth Is Manager

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 9.— Douglas
Jarmuth, formerly manager of the Al-
hambra theatre, has been appointed man-
aging director of the Kern county houses
of West Coast Theatres, Inc.

Independence Month Gains
Headway All Over Country

Hundreds of Bookings Assured Exchanges Through
Action of Exhibitor Organizations in
Pledging Full Cooperation

The success of Independence Month was further assured during the
past week by additional pledges of cooperation from exhibitor organiza-
tions of the country.

With September but a fortnight off, there is every indication that the
independent exchanges will have their pictures playing in hundreds of
houses in the nation.

Independents Advertise Month Widely

Extensive advertising campaigns are being conducted by both the ex-
changes and the exhibitors. Circular letters are flooding the mails and
posters have been utilized wherever possible.

Judging from the programs announced
by the exchanges the exhibitors will have
a great diversity of subjects to choose
from. Special programs are being
planned by exhibitors with each item
from feature to short subject, a product
from an independent company.

Circular Sent Out

A circular letter >ent out by the in-
dependent exchanges of Washington,
I). C, declares that "never before was
there a year in pictures where it was so
vital that exhibitors collectively recog-
nize the independents. You as an ex-
hibitor hold the reins in your hand," the
letter continues, "and it is you who will
determine the destinies of the motion pic-
ture business."

A new service plan perfected by W. W.
Hodkin*on will be in effect for Independ-
ence Month. Under the new policy.

which he refers to as the Hodkinson
Backbone Service Contract, exhibitors
will be assured "whatever the source of
their ordinary supply, of a big feature
measuring up to the highest Hodkinson
standard of quality every fortnight."

Develops New Contract

In announcing the plan Mr. Hodkin-
son says: "This Backbone Service
Contract has been developed to meet the
urgent needs of the exhibitor for a steady
dependable supply of merit-tested fea-
tures. He needs these features more to-
day than ever before In the history of
the industry. Only by giving his audi-
ences better pictures and doing it con-
sistently can the exhibitor stem the tide-
now flowing away from his theatre."

Hodkinson now has fifteen independ-
ent features ready for immediate publica-
tion.

Dog Stars In Ten Comedies

HROU'XIH Said To Be the Only Canine Star Featured and
Advertised As a Star

Brownie, the Century wonder dog. is said by his owners to be the
only dog in the history of motion pictures to have gained a star's place
in the pictures in which he appears. To date, Brownie is credited with
being the featured and advertised star of every comedy he has ever made
for Century, and that number, with the completion of "Brownie's Little
Venus," is an even ten.

Brownie's contract runs for a long
term of years, and everyone of his come-
dies will be published through the Uni-
versal exchanges.
Brownie has ap-
peared in come-
dies with Harry
S w c e t, Charles
Dorety, Baby
Peggy, the t a 1-
ented little 2-year-
old comedienne.
Bud Jamison, and
many others, but
the fact remains
that Brownie was
always the f e a-
tured star of the
picture.

The first Cen-

Brownie tury m w h i c h

Brownie achieved fame for himself, and
in which he gained his stardom, was
"The Dog Doctor." Then came ''Fire
Bugs." "His Puppj" Love," and "The
Kid's Pal." Close upon the heels of

these came "Playmates" and "Pals" and
in these pictures a new comedienne
was discovered. It was Baby Peggy, the
versatile 2-year-old comedienne, and
who has since then slowly risen to a place
that will give her featured prominence in
all the comedies she appears.

Then Brownie produced "Society
Dogs," and this picture was played in
the Rivoli theatre of New York for one
week, receiving favorable writeups from
all newspapers and magazines. "Alfalfa
Love" came next, with "Golfing" closely
following.

When "Brownie's Little Venus" reached
the projection room last week, actual
count showed this picture gave Brownie
credit for ten Century comedies, with
many more to follow.

At present Brownie is working under
the direction of Fred Fishback, who is
credited with making every Brownie1,
comedy, excepting "The Kid's Pal" and
"Pals." Fishback has Teddy, the former
Mack Sennett dane, and in this picture
Brownie - and Teddy will constitute the
maior characters.

EXHIBITORS HERALD

August 20, 1921

Sales Tax Urged As Substitute
for Admission Tax

National Association Contends That Any Form of Taxation
Should Be General in Application

SUGGGESTION that the government abolish the present taxes on the
motion picture industry and substitute a general sales tax so that it
would be equally distributed over all industries, is made by Saul E.
Rogers of Fox Film Corporation and chairman of the tax committee of the
National Association of the Motion Picture Industry.

In an outline of the tax situation Mr. Rogers contends that the present
taxes — admission, film rental and seat — are war taxes, and "unless the in-
dustry takes a determined stand against their continuance they will be with
us for many years to come."

CONTINUING Mr. Rogers' protest on
behalf of the N. A. M. P. I. and
industry follows:

"Protest is made against the continu-
ance of those taxes because in a demo-
cratic form of government there should
be democracy of taxation. In other
words, a tax should be either general and
equal in its application, or it should have
no place in our American plan of ob-
taining revenue for the government.
* * *

"It is eminently unfair to pick a hand-
ful of the industries of the country and
saddle them with excise taxes and allow
other industries to be exempt from them.
It seems that the motion picture and
theatrical industries have been selected
as the targets against which were hurled
every possible form of municipal, state
and federal tax, license and franchise
fees. The industry has now become so
burdened with these onerous taxes that it
is impossible to stagger any longer under
the load.

"As near as can be gathered from re-
liable sources, there are at present
approximately 14,000 motion picture
theatres in the United States. Of that
number, approximately 33% per cent
have closed their doors in the past three
months and there is every indication that
a very considerable number will cease
operations before the end of this summer.

"It does not aid the theatre owner to
be informed that these taxes are levied
and imposed because the theatre had been
placed in the category of luxuries. This
classification is challenged and its applic-
ability denied because the motion pic-
ture has become today practically the
only means of relaxation for the poor
man and in some communities it is his
only means of relaxation. Amusement
is not a luxury, but on the contrary a
necessity.

* * *

"It may be stated that the 5 per i,cnt
film sales tax was intended to be a shift-
ing tax so that the burden could be
transferred from the shoulders of the
producer to the exhibitor. While this
could be shifted very well in the days of
prosperity, the burdens of the exhibitor
are so great today that it is absolutely
impossible to shift any" tax to him. These
taxes are in a measure ultimately shifted
to the consumer in the way of increased
prices of admission, and if attendance at
theatres is to continue it can only be
done through the reduced price of ad-
mission.

"With the present wage scales and ma-
terial costs, overhead and maintenance
cost, it is almost impossible to bring
about a reduction because the reduction
in labor and materials up to the present
has not been a material one

ft;

ifH |f ,M

■ ■

H ft <■ ii •, „ . (.

" " '» " " <

M •» »• »»

"A period of the strictest economy has
set in in every branch of the industry
from production right through to sales,
and those who had exalted notions as to
their importance have been allowed to
resign. The bottom has practically been
reached and still business conditions do
not brighten.

* * *

"The only relief will, therefore, be in a
lifting of these discriminatory taxes. If
it is impossible to lift them entirely then
it should be the duty of congress in re-
writing the act to apply that tax equally
over every industry in the country and
not concentrate its application to just a
few industries and to compel them to
carry the entire burden of it.

"If it were completely lifted, there
could be substituted for it a general sales
tax spread over all the industries of this
country. This general sales tax is oper-
ating successfully in Canada and in the
Philippine Islands and there is no reason
why it could not equally operate in this
country. It is a tax that is practically
self-administrative. It eliminates fraud
and dishonesty. A man's books speak for
themselves and the tax is levied on the
gross turnover of his business."

Five Hundred Attend
F.I.L.M. Field Day

Baseball Game Between Club
Members and Exhibitors
Is Tie, 2-2

Nearly 500 film men, exhibitors and
families attended the fourth annual field
day outing of the New York <_ity
F- I. L. M. Club. The big event of the
day was the baseball game between club
members of the team of the Theatre
Owners' Chamber of Commerce. When
the game was called on account of dark-
ness the score stood 2 to 2.

Athletic Events Popular

Sam Eckman, Jr., captained the ex-
change team and Jack Brandt served in
like capacity for the theatre owners.
Pete Seibel and Izzy Schmertz were
umpires.

Winners in other events follow:
Prize waltz, George Dillion and Miss
B. Goldsmith; 100-year dash, Jack Gold-
stein, first, and Wendel Walton, second;
ladies' 25-yard dash, Miss R. Lanfer,
first, and Mary Caruse, second; three-
legged race, Jack Goldstein and Gene
Zerner, first, and George Balsdon and
Wendel Walton, second; shoe race. Miss
S. Aborff, first, and Mary Caruse, second.

Weinberg Wins Fat Race

Fat man's race, L. Weinberg, first,
Joseph Joel, second ; plump ladies' race,
M. Rosenbluh, first, and A. Goodman,
second; wheelbarrow race, Harry H.
Buxbaum, first, and Abe Kaplan, second;
relay race, Miss Mary Caruse and Miss
Ethel Baron, first, and Miss S. Harris
and Miss R- Lanfer, second; show race,
Abe Kaplan, first, and Jack Conlon,
second.

Other features of the program were a
hop-on-one-lcg race, running backward
race, mule race, exchange managers' race
and relay race.

Model of the $3,000,000 Metropolitan theatre building which Sid Grauman is erecting
in Los Angeles. The exhibitor plans to have the house ready for opening in
January.

Opens to Big House

(Special to Exhibitors Herald)
NKW YORK, Aug. 9.— William Fox's
"A Connecticut Yankee in King Arthur's
Court" opened Sunday to big business at
the Capitol.

August 20, 1921 EXHIBITORS HERALD

CHARACTERS AND SCENES FROM NEILAN'S "BITS OF LIFE'

iff

Left — Lon Chaney as the villainous Chinaman in the third episode of this First National attraction. Center — Another scene
from the third episode showing Chaney and Anna May Wong. Right — Teddy Sampson, one of the prominent players in

the cast.

A S incere Effort to Help
the Exhibitor

MARSHALL
NEILAN

HOW many times have motion picture
patrons come into a theatre in the
middle of a feature and become disgrun-
tled because they had to sit through five
or six reels before they knew what the
story was all about?

How many times have they been com-
pelled to wait until the entire balance of
the program was shown until the feature
again appeared, before they could iden-
tify the characters introduced in the
early part of every feature and establish
the plot of the story?

How many times has the exhibitor
wished he could supply with one produc-
tion the demand of all the different appe-
tites of the prospective patrons of his
theatre? A picture that would present
a melodrama, a comedy-drama, a satire,
a farce and even an "unhappy ending"
for those who insist upon realism in pic-
tures— and still have a picture that would
not leave a bad taste in the mouth?
* * *

And finally, how many times have ex-
hibitors wished they could show a pic-
ture that would present even in the
minor parts well known players?

Here are four questions that have con-
fronted the exhibitor, who, however, has
had to look to the producer for the an-
swer, for after all, the exhibitor shows
what the producer makes and if the pro-
ducer does not make what the exhibitor
would like to show, he cannot give it to
his patrons.

These questions I have given serious
consideration for months with the deter-
mination to at some time make a picture
that would enhance the box office value
to the exhibitor because of the fact that
it would cater to these particular wants.

I believe I have the answer in "Bits of
Life" which I predict will open a new
avenue of activities in the producing
world.

The motion picture theatre must ob-
serve the wants of the patron who ar-
rives in the middle of the feature, for

this condition is peculiar to his business.
If the patron is confronted with a puzzle
as to what the feature is all about, there
is no doubt but that it tends to "sour"
him on the entire show.

Believing that the only way to elimi-
nate the five or jix reel puzzle for the
patron who arrives after the first reel
has been shown is to eliminate the five
or six reel story, I have set about to do
thisj very thing in "Bits of Life."
■ Thus in this production I endeavor to
present four separate and distinct stories.
Only one of these stories runs two reels,
the other stories are between one and
one and a half reels in length.

When the patron comes into the the-
atre at the end of the first reel, a new
story is unfolded with the beginning of
the second. If he arrives at the end of
the second reel another plot is started
with the third. In no case will he have
to sit through more than two reels before
another plot is begun.

In selecting the four stories I have
tried to cater to every appetite among
the motion picture public 'of this coun-
try. For those who like satire, the first
story will be more than satisfactory.
Lovers of comedy drama will find in the
second story a plot of unusual merit.
The wide demand for stirring melodrama
is particularly catered to in the third
episode wherein a stirring tale with a
climax that I believe will long be remem-
bered is presented. As melodrama is
most universally acceptable, more foot-
age is devoted to this story than any of
the other three. As it is always well to
"end with a smile," in the fourth story
I offer one of my own plots, a rollicking
farce with a mystery element and a laugh
at the end that seems sure-fire.

Thus every appetite for screen enter-
tainment is satisfied. In one of the stor-
ies, for those who insist upon "realism
in pictures" we even present the much-

discussed unhappy ending. However, to
play safe, the final episode with its big
laugh at the climax takes any bad taste
out of the mouth that might possibly
have been acquired by any of the great
dramatic touches of previous stories.

As each story has a different cast, in-
stead of engaging players for the usual
length of time taken to make a feature,
players were used only for the few weeks
it took to make one of the episodes. I
could therefore afford to engage the most
prominent artists for every part, even to
the minor characters.

Another point of interest is the fact
that this picture taps the reservoir of
wonderful short stories that have been
found unavailable for feature production
because they were not long enough. The
tendency to pad these short stories in
order to obtain the desired footage for
features has long ago been found un-
profitable so that a wealth of exceptional
motion picture material is at the disposal
of the producer of this type of picture.

For a complete motion picture program
in addition to "Bits of Life," all the ex-
hibitor has to add is a news weekly as
the feature covers all the various types
of screen entertainment. The difference
usually paid for a complete motion pic-
ture program and the total cost of such
a picture as "Bits of Life" and a news
weekly can either be saved or invested
in prologue or novelty settings that can
be staged in the nature of a special at-
traction.

It is my prediction that "Bits of Life"
will be followed by an avalanche of this
style of picture. Such a production cer-
tainly offers something in the way of a
departure both from the standpoint of
exploitation as well as presentation. I
am satisfied that a review of the picture
by any exhibitor will illustrate more ef-
fectively than words what I am trying
to accomplish with this film.

EXHIBITORS HERALD

August 20, 1921

The Motion PJ"«-

in J

Although Yet Undeveloped
Offers Great Oppo

Article 2. THE

T^rTSSit By HARR\|

and K. IV

ictry

Representatives
Associated

ows all theatrical
enterprises in
Japan.

Before the war
the majority of
pictures sold in

Japan were German, with Italy secoin
and America third. Since that time, how
ever, force of circumstances has cause
a complete reversal of conditions, thj
L'nited States now furnishing approxj
mately 70 per cent, Japan 15 per ceifl.'
and Italy the rest.

Some rights to German productions
have recently been purchased for Japan,
hut the films have not yet been deliv-
ered.

It is to the discredit of American film
producers that only one organization so
tar has indicated a sincere desire to de-
velop the film business in Japan along
constructive lines. This company has
not sold its foreign rights to some gen-
eral exporter in America or to an im-
porter in Japan who is ready to handle
any proposition that may give him profit,
be it a snap-fastener or a Baldwin loco-
motive. Nor has it given an attentive
ear to Tom, Dick or Harry, fly-by-night
New York brokers who find an innocent
with no business acumen and more
money than brains, willing to pay a fab-
ulous sum for a "Purity" or some other
poor seller in America, when he is shown
that there arc 76,000,000 picture-hungry
people in the Japanese Empire.

Motion picture marketing is a highly
specialized art and the poor victim usu-
ally returns home with his "bargain"
under his arm, dusts off a nice place on
the top shelf and retires from the picture
business.

Another phase in speculation is illus-
trated by the incident when the Japan
rights for a big American super-produc-
tion originally sold for $3,000, but beiore
the picture was screened in Japan $50,000
was paid to the speculators by the ex-
hibitor. The exhibitor in turn took $12.50
per seat away from the public, which was
eager to get a peep at "The Fall of
Babylon."

This kind of sales creates bad feeling
toward the manufacturer. The organiza-
tion referred to has realized this and
has been developing this field for the
last live years through its own trained
staff. It releases its pictures to theatres
in the manner it distributes its product
in America and, as far as possible, has
every film bearing its trade mark leave
it- exchange! in nearly perfect condition.

All necessary facilities for keeping
films in first -class condition arc provided
and this thing alone gives the company
a great advantage over other film or-
ganization! in Japan. This arrangement
also protects its VSUi interests at home
with its financial burden caused by a big
personnel of high-salaried artists.

Should some oi those in authority of
the other great American film companies

Uires sO>..

Practically every cinema theatre in the
empire is under exclusive contract with
one of the five distributing organizations.
In the majority of cases three years must
elapse before the exhibitor will be in a
position to consider any other affiliation.
This condition necessarily works a hard-
ship on the showman. He is not free to
augment his service as occasion offers
and to give his patrons the advantage of
selected programs, but must take what is
furnished him by the exchange.

The exchange buyer rarely pays more
than 12 cents per foot for foreign fea-
tures, unless he is short on releases. As
motion picture houses were throttled by
exclusive contracts some ten years ago
in America so they are today in Japan.

Another Year
Broadens Smile

Dr. W. E. Shallenbergcr, presi-
dent of Arrow, wears a smile so
consistently that it makes it hard
to tell when he is happy over some
special event. The wider expanse
of his well-known smile a week
ago, however, brought the informa-
tion that he was celebrating a
birthday. The Arrow office force
presented him with a bouquet of
American Beauty roses, and as an-
other pleasant surprise, his brother
Royce, of the Goldwyn offices at
Cincinnati, dropped in to pay him
a visit.

In fact, the Japanese industry, so far as
its stage of development is concerned,
may be considered in the position occu-
pied by that in the United States in about
1912.

(The third and last of this series will be pub-
lished next week. In it the representatives of
Associated Producers will describe production
activities in the Orient and wherein it could
be developed by Americans.)

MADAME SHUEPBACH
Of the Mtndus Film Company ol Paris, France,
who has Just signed a contract for the rights
to "Adventures of Tarian" serial, starring
Elmo Lincoln, for Francr, Belgium, Holland
«nd Switzerland.

Storm Perils Gulick
During Fishing Trip

Other Universal Executives
Endangered By Heavy
Wind

(Special to Exhibitors Herald)

NEW YORK. Aug. 9.— Rain and hail,
accompanied by a heavy wind sweeping
over Long Island Sound, recently, endan-
gered the lives of several Universal ex-
ecutives, among them being Paul Gulick,
director of publicity, and John C Brow-
ned, chief scenario writer.

Gulick in Small Craft

Gulick was fishing in a small craft in
Lake Waraumaug. Conn. With difficulty
he made a successful landing in the face
of a terrific wind and choppy water.
With an off-shore wind it would have
been virtually impossible to effect rescue
had the boat turned over.

Continuing over Norwalk. Conn., the
storm next hit in the vicinity of Oyster
and Huntington Bays. Brownell, in his
yacht, Virginia, was going from Hunt-
ington Bay to Oyster Bay. In the party
on the boat were Kenneth Hall, formerly
a Universal actor; William Haddock, a
former Universal director, and Henry
C lay Bate, assistant director of publicity.

Sails Are Lowered

Lowering of the sails and casting out
of two anchors was not effective. When
the storm lifted they found they had been
driven toward the rocky shore, which was
only a lew hundred yards away. During
the storm lightning struck nenr the boat
several times.

Neilan Makes "Penrod"
Starring Wesley Barry

(Special to Exhibitors Herald)

I. OS ANGELES, Aug. 9.— Marshal
Xeilan's next picture for Associated First
National following "Bits of Life" will be
an adaptation of Booth Tarkington's
"Pcnrod." Wesley Barry will have the
litle role. Prior to launching the pro-
duction Neilan will confer with the
author.

August 20, 1921

EXHIBITORS HERALD

Church Supports Industry in
Campaign Against Blue Laws

More noticeable than at any time during the industry's long fight against blue laws and censorship
is the tendency of religious leaders to publicly denounce these forms of oppressive legislation.

This attitude strengthens greatly the position of the industry. Religious leaders exert an influence
that cannot be questioned. Therefore, their statements and activities should go far in convincing the
public that the radical reform movement is not for the best interests of the American people.

Enhanced by the support of church leaders members should find the PUBLIC RIGHTS LEAGUE
movement producing greater effects than it would with church opposition. Following is a review of the
recent activities on the part of churches and their leaders to oppose blue laws and censorship :

* * *

PUBLIC IS BEST CENSOR: The Synod of the Province of the Mid West of the Episcopal church in
its report on censorship declares that "We regard the only fundamental remedy for poor films to
be an enlightened public opinion, which shall make it unprofitable to exhibit undesirable films. This
public opinion should be brought to bear not only upon the exhibitor, but primarily upon the pro-
ducers."

* * * .

DENOUNCES INTOLERANCE: The Rev. Harry L. Myers of Decatur, 111., speaking at the First Con-
gregational church in Wilmette, a Chicago suburb, said: "Keep your own house in order. Don't try
to regulate your neighbor. What is wrong for you on Sunday might be all right for him. There
has been too much blue law agitation."

JT * * *

COOPERATION BEST MEANS: A movement has been launched by the brotherhood of the lmman-
uel Presbyterian church of Los Angeles "to get together for the uplift of the motion picture by
closer cooperation and a better understanding between the church and the motion picture industry."

* * *

BLUE LAWS REPREHENSIBLE: The Rev. Walter E. Bentley, an ordained Episcopalian minister, in
denouncing blue laws and censorship says: "Blue laws prohibiting motion pictures and sports on
Sunday are as reprehensible as any other extreme. When you do not approach restrictions with
moderation there is always a reaction. There was in the days of the Puritans; and there will be
again if blue laws are adopted. Extremes always alienate public opinion."

PASTOR LEADS CAMPAIGN: The Rev. D. Herbert Jones, a Baptist minister, led the recent fight
for Sunday opening at Huntington Park, Cal. Speaking of the blue laws he says: "I would just as
soon believe that the perfume of the rose comes from the polecat as to believe that the spirit of
the blue laws comes from God."

PEOPLES TIME THEIR OWN: The Rev. Father Du Pensea of Milwaukee, declaring that religious
atavism prompts the movement to Sabbatize cities and towns, said further: "Certainly men should
go to church, but after worship they should be permitted to spend their time as they choose."

Tolerant religious leaders oppose blue laws and censorship. As a member of the PUBLIC RIGHTS
LEAGUE it is your duty to convey these facts to your patrons. Information of this nature will serve
in quieting the agitation for legislation detrimental to the industry.

EXHIBITORS HERALD

August 20, 1921

Don't Be
Afraid to
Tell Your
Patrons if
Film Has
Been Cut

: If your patrons stop, on leaving
the theatre, to ask you if the pic-
ture has been censored and cut
don't deceive them.

In case the picture has been mu-
tilated and you assure them that it
has not been you are defeating your
Own cause.

Many pictures are ruined by the
censors' scissors and lack of judg-
ment. You tell your patrons that
these pictures have not been cut
and they will leave the theatre
vowing never to return.

This is copy for slide No. 16. Each week there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

To tell your patrons that a pic-
ture has not been cut when it has
is a reflection on the sincerity of
the industry to present a high
standard of entertainment.

If your patrons are told that a
picture has been mutilated they will
see the fallacies of censorship. This

in time will create a united senti-
ment against legal regulation.

The dissemination of correct in-
formation will not defeat your
cause. On the other hand it will
win the support of the public in the
industry's campaign for a free
screen.

PLEDGE

THE

PUBLIC
RIGHTS
LEAGUE

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

Sign and mail to EXHIBITORS M

HERALD. 417 South Dearborn Street. IName

1 Chicago. You then will be enrolled as Theatre
a member c/ Me PUBLIC RIGHTS

LEAGUE. City

Clip Out!

Sign!
And Become
a Member of
League

August 20, 1921

EXHIBITORS HERALD

THOMAS JEFFERSON
Star in "Rip Van Winkle," the Ward LascMJe
production which Hod kin sots will publish
shortly. The star is wearing the same cos-
tume which he and his father, Joe Jefferson,
wore in the stage version of the play.

Howells and Johnson
Arrange First National
Distribution in England

(Special to Exhibitors Herald)
NEW YORK, Aug. 9.— David P.
Howells, exporter, and E. Bruce Johnson
of First National, have gone to "England
to assist Col. Fred Levy, also of Fir-,t
National, in completing plan* for dis-
tribution in England and the Continent.

Independent Laboratory
Men Ask Why Brulatour
And Eastman Are Silent

The Allied Laboratories Association,
Inc., has issued another public statement
reiterating charges that "Brulatour con-
trolled and managed the G. M., San Jac
and Paragon laboratories."

"Has Mr. Brulatour at any time pub-
licly denied that he controls and manages
the G. M.. San Jac and Paragon labora-
tories?" the statement continues. "Has
Mr. Eastman or the Eastman Kodak Co.
made a single public statement in denial
of Brulatour'? Laboratory activities and
their knowledge of the same? We know
no man or corporation in any industry
who was accused of taking with one
hand millions of dollars for raw stock
from an industry and with the other hand
using these millions to establish plants
in an attempt to monopolize the finished
product, without making any effort to
vindicate themselves.

"The continued silence and lack of self-
defense can mean but one thing to the
independents in our industry. False ru-
mor insinuations in correspondence from
Brulatour's office to independents can
only be intended as a further smoke
screen to hide Brulatour's laboratory ac-
tivities until such time as he succeeds in
controlling the laboratory business, or
until he fails in his bold attempt."

Leach Chosen Manager

WHEELING, W. VA.— Paul Leach
has been appointed manager of the new
Plaza theatre which will open within a
few weeks.

Kansas City Exhibitors Hit
by Ruling of Revenue Agent

Theatre Men Fined for Selling Tickets Which Do
Not Have Name of Theatre Stamped On
Back — Settlement Is Sought

(Special to Exhibitors Herald)

KANSAS CITY, MO., Aug. 9. — Undue hardship has been forced upon
exhibitors in this district through developments which have followed unusual
activities on the part of internal revenue agents. Because of the fact that
tickets, sold at the box office, were not serially numbered, a ban was placed en
ticket vending machines, while several exhibitors have been fined for selling
tickets which did not have the name of the theatre stamped on the back of them.
Goldman Seeks Satisfactory Agreement
The exhibitors, through Lawrence Goldman, state counselor of the Motion
Picture Theatre Owners of Missouri, are striving to. reach some satisfactory
agreement with the government officials. •

"There are about thirty-five theatre owner's.' in Kansas City who have
been using ticket machines made by the National Cash Register Company,"
Mr. Goldman said. "Under the ruling of the revenue officers in this district
it appeared as though these machines would have to be discarded.

"It seems that the only objections from written on face or back thereof (admis-

government agents has been that there
are no serial numbers printed on the
tickets, as issued from the machines. It
has been suggested to the local office
that if the revenue department desires a
permanent check on attendance, as reg-
istered, one of the counting devices could
be arranged so as to make it impossible
for it to be turned back until the number
'100.000' is reached.

Willing to Mediate

"Collector Buchanan has indicated that
he would make any arrangements that
will relieve theatre owners from any
hardships or loss that might result from
the previous ruling.

"As to any charges that might pos-
sibly be placed against theatre owners
not having the name of the house
stamped on the back of the tickets, as
in the case of many exhibitors who have
stock roll tickets, I fail to see how the
revenue department can possibly support
its position. The Revenue Act of 1918,
'Under which these collections are being
made." states in Section B :

Law Is Cited

" 'The price * * * shall be con-
spicuously * * * printed, stamped or

sion ticket or card), together with name
of vendor if sold other than at the ticket
office of the theatre, opera or other places
of amusement.'"

Mr. Goldman's contention regarding
the printing of the name of the theatre
on the back of the ticket has been up-
held in a conference between Mr. Gold-
man and Collector Buchanan. An agree-
ment was reached between the two
whereby the ;ticket vending machines
would be permitted on condition that
one of the counters be tied up. A plan
which will serve as a remedy to the com-
plaint made by exhibitors regarding the
use of serial numbers is now being
worked out

New York Exhibitors
Fined by Government

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— It is under-
stood that exhibitors in the small towns
in northern New York hrve been fined
from $25 to '$50 for a technical violation
of the treasury department's ruling as to
the printing of admission tickets. In a
majority of the cases the theatre men
did not know the law and no charges of
fraud were ; preferred.

*What Sxkibitovs
are saying about

"I could not get along without the HERALD. Best trade paper yet." —
F. H. Catcomb, manager, Armstrong's theatre, Vanceboro, Maine.

"I read the HERALD from cover to cover and do not see how any exhibitor
could get along without it." — Albert Warren, manager. Acme theatre, Aransas
Pass. Tex.

"We always have a rough house to see who gets the HERALD first. Ex-
hibitors would be greatly benefited by reading every word of it." — Mrs. W. H.
Heifer, manager, Itasca theatre, Alice, Tex.

"In my opinion, EXHIBITORS Herald outshines all of the rest of the
trade papers combined. My show house is at your service to help you in your
fight to maintain the freedom of the screen." — S. L. Thompson, manager. Cozy
theatre. Crey Eagle, Minn.

E XHIl'.ITORS HERALD

August 20, 1921

Akeley Plans African Expedition
to Get Gorilla Pictures

More Than One Year Will Be Spent in Exploring
Forests and Studying All Phases
of Congo Life

AN expedition which will cooperate with the American Museum of
Natural History has been organized by Carl E. Akeley to penetrate
into the forests of the African Congo to study and photograph the
Gorilla, as well as other phases of African life.

Mr. Akeley is widely known as a naturalist, explorer and hunter. He
also is inventor of the Akeley camera and president of Akeley Camera, Inc.

THREE Akeky cameras with many
special lenses for telephoto work, as
well as special lenses for work in dense
jungles where there is little light, will
be taken on the expedition. Mr. Akeley
also has designed a special stereoscopic
motion picture camera for his special
study.

Mr. Akeley has made three previous
trips of long duration into unknown parts
of Africa and knows all the conditions
that has to he combated. While on the
la>t one he joined forces with Roosevelt
and hunted elephants with him on the

Guash N'Gisu Plateau.

* * *

Xot only will he hunt and preserve the
skins and skeletons of the gorillas for
the museum, but he also will take plaster
casts of the face and hands and of the
body before and after skinning to be

used with the many pictures in recon-
structing a big group at the Museum.

He will cover all phases of African
life during his trip and will have to
show everything from the wonderful bird
and animal life through to the beautiful
scenic and natives with the most spec-
tacular of all. "The Life of the Gorilla,"
as the climax.

In the gorilla pictures Mr. Akeley will
endeavor to show the daily life of a
family, if possible, or single ones caught
at opportune moment in their daily
routine. It is said that no one knows
just how or where they live, how they
hunt, what food they eat or how they
get it.

The trip will take more than a year.
Progress into the deep jungles is neces-
sarily slow as there arc many obstacles.
The naturalist will depend mostly on the

CARL E. AKELEY
Inventor, scientist, sculptor and lecturer, who
is going to Africa to study and photograph
elephants.

natives for his success and therefore must
win himself into their hearts and gain
th.eir confidence before he can penetrate
further with safety and success.

* * *

When actually in the gorilla country
he will have to practically live with the
natives and hunt with them in their
primitive way, otherwise he would never
see his quarry. To attempt to enter the
country of such a wary game in the white
man's way with a big expedition would
spell defeat.

These beasts are of such tremendous
power that great caution must be taken
for the defensive. One cannot build a
"blind" from which he may photograph
in safety as he would when going after
a lion, as one gorilla could demolish in
a few seconds what it would take man
many days to build. Mr. Akeley is de-
pending on his knowledge and ability as
a hunter to steal his way to their very
lair.

Preparations are made to capture, if
at all possible, a pair of young gorillas
and bring them back alive.

Paramount Club Is

Formed in New York

(Special to Exhibitors Herald)

NEW YORK, Aug. 9.— At a recent
meeting at the home office of Famous
Pla vers-Laskv Corporation, the organi-
zation of the Paramount Club was
effected. More than 100 employees and
executives of the company were present
and the following officers were elected:

President, Eugene Zukor; vice-presi-
dent. Oscar Morgan; secretary. Belle
Goldstein; treasurer, E. A. Brown; board
of governors H. C. Wiley, G. E. Akers.
R. W- Saunders. G. B. J. Frawlcy, Paul
L. Morgan. The purpose of the club is
purely social, with special attention given
to athletics and amateur theatricals.

Buys New Dean Vehicle

Universal has purchased "Wild Honey,"
a story by Cynthia Stockley, as Pnsciila
Dean's next Universal-Jewel starring
vehicle. Lucien Hubbard is writing the
continuity.

MONEY MAKING IDEAS

Which Have Been Used Successfully by
Exhibitors to Build Up Their Patronage

By HENRY W. GAUDING
(Manager, Lincoln theatre, Pitts-
burgh, Pa.)

Am experimenting and tak-
ing a lung chance. Started two
new serials in midsummer, Kd-
die Polo in "Do or Die," and
George Seitz in "The Sky
Ranger." This is hot weather
and a carnival is in full blast
two blocks away.

Played Mary Pickford in
"Through the Hack Door,"
starting F'olo, and Harry Carey
in "Desperate Trails," with
■•The Sky Ranger." M a d e
pretty good start on Polo but
fell down on Seitz. No fault of
rither feature or serial, as all
arc good.

Will plaj "Bob Hampton of
Placer" on second episode of
•'The Sky Ranger" and try to
"et thettl interested. Tough
proposition, though, in hot
weather. Was closed one week
in July. Had brick front of the-
atre acid washed, .'ill woodwork
painted, and interior decorated

Everything is now in shape
for the time when business re-
turns to normal. Business in
this section far from brisk but
no cold feet. Good times will
come again. HEADS UP!

By MRS. R. G JORDAN

(Manager, Hinsdale theatre, Hins-'
dale, 111.)

When I hesitated about
"Mickey" on account of the
price, the salesman suggested
selling tickets in advance. I
made packages of five, and the
boys and girls sold them at 30
cents each, returning to me the
price of four. They went wild,
ringing every door bell in
town.

I have sold in this way twice
since and made many friends,
as proved by good business be-
fore and after. It is great pub-
licity if carefully handled. I'd
never use this method except
for really good pictures. On
"Black Beauty," they sold six
:m<l paid for five.

EXHIBITORS ADVERTISING

S? motion picture

eatre Observations — I.

Recent observations in Chicago
theatres upon which may be
founded important conclusions ot
general interest include the fol-
lowing :

Rialto — a down-town theatre
devoted chietiy to vaudeville and
using feature pictures occasion-
ally in connection with a vaude-
ville program. Occasion — the
second run in Chicago of "The
Kid." Observation — shabbily
dressed man. woman and child
sit through vaudeville portion of
hill in apparent boredom, showing
live interest as title of picture is
thrown upon screen. The wife,
aided by daughter of grammar
school age. >pells out subtitles
and explains action to husband,
w ho is observed to be blind. Man
yives unmistakable evidence that
performance of Charles- Chaplin
is intensely enjoyed.

Oakland Square — a neighbor-
hood theatre of the Ascher Brothers
chain. Occasion — the showing of
"The Branding Iron.'' Observa-
tion— representative C h i c a g o
audience in intent silence as big
scene of picture, the branding of
the woman in a snowbound cabin,
is enacted. Cut-in shows hero
driving dog sledge across frozen
waste toward cabin, impression of
possible rescue being given. A
childish voice, loud enough to be
heard throughout auditorium,
breaks silence with, "O.' Mamma!
There comes Santa CTaus."

Tivoli — Chicago's largest the-
atre. Occasion — a few minutes
before the orchestra plays the
overture for the matinee per-
formance. Observation — middle-
aged lady brings elderly couple to
position at foot of center aisle, di-
rectly back of orchestra leader,
from where she points out merits
of theatre. Asks couple, challeng-
mgly, "Have you anything like
this in New York?"

* * *

Exhibitors responsible for such
developments as the shrinkage of
theatre advertising in the Chicago
T ribuue from nine to five columns
should find each observation
significant.

The blind man at the Rialto
obviously did not read the Rialto

An apple dropping from a
tree, as countless billions of
apples before and since have
dropped, led to the discovery
of the laws of gravity.

A tea kettle full of water
boiling, as countless gallons
of water have boiled, led to
the invention of the steam
engine.

Observation was actually
responsible.

Is it impossible that ob-
servation of theatre audi-
ences may lead to the
formulation of a perfect
managerial scheme of
things?

Read the unvarnished
record of recent observa-
tions in Chicago theatres
presented herewith before
you shape your answer.
Then ask yourself, "Do I
really know my audience?"

advertisement. Hut he learned
of the showing, and he enjoyed
the picture. Many should learn
from that the important fact that
advertising is responsible for
considerably more than it is com-
monly credited with. Also, a
p r i m aril y visible commodity
which has also the power of en-
tertaining the blind is a more
valuable commodity than many
advertisers consider it.

The child at the Oakland
S q u a r e who so convincingly
demonstrated that a scene of the
type which is singled out by pro-
fessional censors for the purpose
of strengthening their position is
positively without effect upon the
juvenile mind demonstrated at the
same time the utter certainty ol
eventual defeat for those who
badger the industry. Exhibitors
whose lack of confidence in the
commodity which they sell has
led them to curtailment of ad-
vertising or similar measures
should find in such demonstra-
tion cause for renewal of faith.

The lady who challenged her
visitors from the largest Ameri-
can citv to mention an institution

comparable to the largest theatre
of tbe second American city gave
evidence of the motion picture
theatre's position in the civic life
of its patrons which no exhibitor
can afford to ignore. She re-
vealed to those sufficiently clear
sighted to be worthy of the name
"exhibitor" that the theatre is as
much the property of his patrons
as of himself. She directed at-
tention to an obligation on the
part of the exhibitor which has
not been recognized by the man
who has closed his theatre at the
conclusion of the first unprofitable
week or has replaced his regular
programs with the cheapest at-
tractions obtainable.

It is not necessary to point out
to the intelligent the significance
of the observations recorded
above. None equipped with the
qualities necessary to success in
the theatre business can fail to
form the conclusion that much of
the recent gossip of depression,
and much of the mismanagement
which has induced it, is the result
of a serious lack of faith in the
motion picture and the theatre on
the part of those who direct their
destinies.

The plain fact is that too many
have underrated the value of their
own possessions, that too many
have attached unjustifiable im-
portance to temporary considera-
tions and followed a course
w hich, were it not for the demon-
strated ruggedness of the photo-
play's p o p u 1 a r i t y, would be
fraught with lamentable conse-
quences.

Since "The Miracle Man," faith
has been a popular subject for
motion picture writers. It has
not been treated in every instance
in such manner as to present it in
its proper light.

Faith in the value of the sales
commodity has nevertheless
given many exhibitors courage to
proceed along lines of wisdom to
success against obstacles. Direct
observation of theatre conditions
as they actually exist is the most
potent means of acquiring a
proper viewpoint. That acquired,
little else matters importantly.

KXHIBITORS HERALD

August 20, 1921

By GORDON H. PLACE

R-C Pictures Corporation

"Shams of Society," the latest Walsh-Fielding Pro-
duction, directed by Thomas B. Walsh and presented by
R-C Pictures Corporation, is rich in scenes of lavish dis-
play of gowns, amid suitable settings. It is a story of the
humiliations and embarrassments suffered by a woman of
high social position (Barbara Castleton) because her hus-
band (Montagu Love), a man of great wealth, refuses to
grant her an allowance of pin money, though he is other-
wise generous and kind to her.

Prologue material falls into three distinct kinds in this
production, each of which is represented by a scene still on
this page, with a brief suggestive descriptibn of the man-
ner in which each scene still may be utilized by the ex-
hibitor to enhance the interest in the production, and to
develop the receptive attitude and atmosphere immediately
preceding the presentation of the production on the screen.

Helen Porter is the wife of a rich man who is kind to
her in every way but one. Though he authorizes unlimited
charge accounts for her at all the smart shops and pays
the bills without question, he will not give her a regular
allowance and she is often humiliated by the lack of pin
money.

In the first still, which is from a pivotal point in the
picture, Helen Porter is shown bartering with a second-
hand clothing dealer, for the sale of one of her costly and
beautiful gowns, that she may meet her personal financial
obligations.

Reproduce this scene with three characters, — the
woman, the Hebrew clothing dealer and one maid. A sim-
ple boudoir setting is all that is required, and two or three
gowns. The dialogue should be simple and direct, the
woman explaining to the dealer that she wishes to dispose
of the gowns. He winks at the maid who answers the wink
with a grimace as she hands the garments to her mistress.
The dealer makes it clear that he understands that women
in high society are often pressed for ready cash, and he will
be as liberal as possible in the hope of future custom. He
offers her $100 for the gown, which she declares is worth
$500. He replies that it is cast-off clothing and he will buy
it only as such and she can take his offer or leave it. She
accepts with a sigh of resignation.

The second still is a cabaret dancing scene with three
couples. The set can be reproduced on any stage at compara-
tively small cost, using either two couples of dancers or more
as desired by the theatre manager.

Using this as a prologue it will lead naturally into the
screening of the production.

r4 WM

One of the important sequences of "Shams of Society"
is in the salon of a fashionable women's shop, pictured in
the third still.

A fashion show can be arranged with the best and
most exclusive women's shop in your town, or with a big
department store, which will give a great deal of interest
to the production itself.

Set your stage as shown in this still, with lattice as
shown, and with simple and elegant furnishings. The de-
partment store or women's shop will supply models, gowns
and all settings. Your co-laborer will doubtless divide with
you the cost of setting the stage. This should be made as
lavish and exclusive as possible in order to get the best
results and to make the prologue most effective.

Have your stage director arrange suitable lighting ef-
fects, and train the spot on the models as they pose. The
"customers" can be at ease on the seats and lounges, and
can from time to time move over to the model on the
pedestal and examine closely the frock being exhibited.
To add to the effectiveness of this setting and prologue,
the saleswoman can give a brief description of each gown
to the "customers."

Set this stage so that the screen will drop in front
of the lattice, or so that the lattice will exactly frame the
screen if the latter falls behind the lattice. Extinguish all
lights for an instant as screen is adjusted, and begin imme-
diately the presentation.

August 20, 1921

EXHIBITORS HERALD

"One Touch of Nature"
Proves Business Tonic

The classics have it that ' one touch of nature"
makes the whole world akin.

Two touches of nature made the public of Los
Angeles akin in so far as concerned the matter
of attending Miller's theatre to view the exhibi-
tion of "Down Home," Irvin Willatt's W. W.
Hodkinson production. Accompanying illustra-
tions show the touches of nature responsible for
a well attended engagement.

Fred Miller, proprietor of the theatre, started
his campaign by use of other than natural appeal.
He had special 24-sheets prepared for all the
available boards in the city. All were hand-
painted in brown, orange and white, an item of
expense which is not quoted but easily estimated.
The report states, "This stunt, which was never
tried before because of the enormous amount of
work in connection with it, proved well worth
while."

It is in Mr. Miller's touches of nature, however,
that the most interesting novelty of his campaign
lies. The second illustration in the accompany-
ing panel shows an antiquated chaise which was
driven about the streets by an overcoated driver
and with snow clinging to its wheels during one
of the warmest periods of the Summer.

The third unit of the panel shows the setting
produced in the window of a downtown candy
store and maintained throughout the run. Few
more artistic conceptions are received in the
countributions of a representative month than
Mr. Miller's old mill scene. Its effect at the sea-
son of its exhibition must have been impressive.

Both of the latter features of the campaign
qualify as distinct novelties. They are not of the
type of exploitation that suggests itself at once
upon mention of a picture's title, nor of the class
that come to mind after a hasty reading of the
printed information available.

Ideas of this class are conceived only after
study, and the vision of a genuine showman is
required to perfect them in their executed en-
tirety.

Mr. Miller's work in the exploitation of "Down
Home" is the sort of work that real showmen do.
There is nothing of the cut-and-dried about it.
It is not stock stuff.

Where thought of the type necessary to pro-
duce such enterprise exists mere mercurial con-
siderations and similar temporary circumstances
are of comparatively little moment. There is but
one possible result of such endeavor, and that
result is success. Success, in the theatre sense,
implies prosperity.

TOR LAUGHTER, THRILLS. ROMANCE

DAVID HARUM

MAS WOTHINC O*

DOWN
HOME

MILttiVS S NOW

E XHIBITORS HERALD

August 20, 1921

Federated lunchecn and trade showing of "Miracles of the
Jungle" at the Palace Hotel, San Francisco, Cal.

Special matinee given for children at the Rialto theatre, San
Francisco, by the "San Francisco Chronicle."

rive on

Start Intensive D
"M iracies o f the Jungle

Morgan R. Walsh, manager of the San
Francisco, Cal., exchange of Federated
Film Distributors, Inc., tells in the fol-
lowing story how he introduced that
organization's serial, "Miracles of the Jun-
gle," to his territory through a straight-
from-the-shoulder drive to the public.
Incidentally, several developments in
serial presentation are revealed in his ac-
count of the campaign. Read the story
of an innovational campaign written by
the man who directed it.

Four weeks prior to the opening date
we posted 136 twenty-four sheet stands.
.">0 eight-sheet stands, 2Q0 three-sheet
stands, and 500 one-sheet stands, all of
which were dated "Beginning July 10th."

Our newspaper campaign began on
July 10th with a two-column five-inch
"ad" which appeared in all the papers,
and was increased to a three-column
twelve-inch "ad" two days before the
opening July Kith. These "ads" were
carried in all the newspapers of San
Francisco.

We arranged with the San Francisco
( hfomicte, a morning paper of San Fran-
cisco, to give a free matinee from i):l!0
a. m. until noon on the opening day to
the kiddies of San Francisco. This proved
a howling success, there being ."i.SOO
youngsters in attendance. After they had
seen the first three chapters of "Miracles
of the Jungle," we presented them with
a small bag of candy and a very interest-
ing little booklet containing facts about
animals and, last but not least, a highly
i olored animal hat advertising the pic-
ture at the Rialto theatre. The kiddies
put their candy ir. their pockets and scat-
tered to all four corners of the city wear-
ing these animal hats carrying the mes-
sage of "Miracles of the Jungle" to every

llollle

The secret of our success is this: We
have arranged this picture in five books
nf six reels each and it will be shown at
the Kialto theatre and at all first-class
theatres in five consecutive weeks. We
have eliminated all Hash backs and re-
introductions of characters throughoui

Starts Next Saturday." "A Few Scenes
from Book Two." Then we show a few
excerpts of Book Two.

By this method we are presenting a
serial in feature style.

By the above method may readily
be seen the wonderful advertising possi-
bilities and the "proof of the pudding is
in the eating," for the Rialto theatre is
breaking all box office records in the
history of the house. Photographs taken
after nine p. m. July 16th, on the opening
day.

We have introduced to the film game
an old merchandising fact, "that goods
must be displayed to be sold." We have
fitted up our exchange as a jungle in min-
iature with wild animals hanging from
every bough. Over the cashier and book-
er's window we have iron bars, back of
which gleam fierce lions and tigers; at
the further end of our jungle scene we
have a wonderfully large cutout which
is thrown into bold relief by being backed
up with electric lights. The exchange as
a whole presents a wonderful sight and
has created more comments than any-
thing which has been tried on the row
before.

MORGAN R. WALSH*
Manager Federated Exchange, San Fran-
cisco, Cal.

the picture. The main title reads as fol-
lows:

"This production has been pro-
duced in thirty reels. Seven hours
would elapse in presenting the entire
picture. Therefore it has been ar-
ranged in five books, one book will
be shown each week for five weeks.
We now present Book One, 'The
City of Lions.' "

Book One ends in the midst of a tense
climax, and we close with the following
titles, "End of Book One. Book Two

Hire's ;i poem from the house
organ published by Fred S.
Meyer, I'alace theatre, Hamilton.
O. It requires no comment.

Prosperity is coming.. You can hear
the wheels a-humming,
And business, friends, will soon be
just immense.
Get up, old pal, and hustle, kick hard
times on the bustle.
Work hard, shut up and use some
common sense.
Dull days will soon be over and
you'll soon be in clover.
Look cheerful, and don't croak, if
you are wise.
Talk good times and you'll win them,
be game and you'll be in them.
Now is the time for you to adver-
tise.

August 20. 1921

EXHIBITORS HERALD

The Pastime theatre, Albuquerque, N. M.

Exterior of the Strand, Amarillo, Tex.

Showmen United Through
Exploitation Influence

The uniformity of exploitation, as
conducted bv widely separated
American exhibitors, cannot but be
regarded as significant of a whole-
some unity of thought, which is
practically equivalent to "unity of
whatever nature is desired. That
exploitation is uniform, and uni-
formly successful, cannot be ques-
tioned by any who follow the
records of theatre advertisers as
they should be followed.

Recent contributions showing
treatment accorded the products of
a single organization. Associated
hxhibitors, Inc., serve excellently as
illustration.

In Albuquerque. X. M., the man-
agement of the Pastime theatre
fought excessively warm weather by
decorating his lobby as shown in an
accompanying illustration for the
showing of Harold Lloyd's "Now
or Never." It is stated that for the
first time in weeks he requested es-
cort when he went to the bank with
the proceeds of the engagement.

Some thousands of miles away at
approximately the same time the
management of Gordon's Olympia.
Boston. Mass., was using the same
attraction and utilizing cutouts for
lobby purposes in similar fashion—
with similar results.

Somewhat previous to this time
the Strand theatre. Amarillo, Tex.,
exhibiting "The Devil," featuring
George Arliss, constructed the pic-
turesque front shown in another
illustration. And somewhat later the
Holman Day feature, "The Rider of
the King Log," was shown at the
Scollay Square Olympia, another

Boston theatre of the Gordon chain,
under similar circumstances.

Compare, for purposes of sub-
-tantiating the statement that ex-

ploitation uniformity prevails, the
showmanship endeavors of the ex-
hibitors represented.

Is there any essential difference
between showmanship in Boston.
Albuquerque and Amarillo? And
should there be any difference?

The negative reply to both ques-
tions is the only acceptable one.

J n the light of the importance
commonly accorded the business Of
selling theatre entertainment, the
unity of theatre thought so evident
in this and other instances is ob-
viously a matter worthy of serious
consideration. There is little need
for concern as to the welfare of an
industry so well founded at any
time.

Views of Gordon's Scollay Square and
Olympian theatres, Boston, Mass.

Musical accompaniment for mo-
tion pictures is currently the ob-
ject of much study and discussion
among theatre men.

It has been said that "music is
half the picture."

That is probably an over rating.

The history of strictly musical
entertainment does not compare
favorably with the history of
strictly screen entertainment, the
latter a term properly applicable
to the too commonly encountered
performances where the advan-
tages of such music as is provided
may be estimated as nil.

But the rating is not important.

The important thing is program
unity.

Music, special features, etc., are
and should be regarded as parts
of a whole.

EXHIBITORS HERALD

August 20, 1921

Exploitation Stories
Recorded by the Lens
Showing the Trend of
Advertising Activity

WDRUMBAR, manager of the Riviera theatre,
• Knoxville, Term., obtained the cooperation of a
coal company in organizing a parade in which 1,000
boys participated to advertise First National's "Peck's
Bad Boy" through the usual free matinee method. Pho-
tographs reproduced above and below indicate the vol-
ume of the publicity gained by the enterprise.

A LEVY, manager of the Strand theatre, W aco,
. Tex., constructed the above lobby display for
"The Rider of the King Log," Associated Exhibitors
production. Note especially the cake of ice in the fore-
ground in which the title of the picture was frozen.

PROLOGUE for Hugo Ballin's Hodkinson produc-
tion, "The Journey's End," arranged by S. L. Roth-
afel at the Capitol theatre, New York. Against a black
background broken by a lighted panel a singer dressed
as a nun sang "Ave Maria." The prologue suggests
divers elaborations which may be inexpensively and
effectively produced.

DUMMY policemen "walked beat" in the lobby of
the White House theatre, Milwaukee, Wis., during
the engagement of "Outside The Law," Universal pro-
duction starring Priscilla Dean. A maximum of paper
and special display matter well unified and confined to
strengthen the general effect of the lobby.

August 20, 1921

EXHIBITORS HERALD

V CAffiOj LAE M M LE O-ffe
^HL' FRANK ^pI^RA HOOT

GLADYS
WALTON

HOOT 1 Rkt HERBERT

CI BSO Nf^PBHP^r: R AWUNSON

MISS DuPONT | «s»

UNIVERSAL SPECIAL ATTRACTION S

REPRODUCTION of the twenty-four sheet prepared by Universal for general advertising use in behalf of
theatres playing Universal productions. Gladys Walton. Frank Mayo. Marie Prevost, Hoot Gibson, Miss
DuPont and Herbert Rawlinson will be featured in eight special attractions each during the coming season. Lib-
eral distribution of the stands should go far toward preparing the way for them.

AX elaborate revue, in which the players were all chil-
dren and the scene was a cabaret, was staged by
Sid Grauman at Grauman's Million Dollar theatre, Los
Angeles, for Wm. A. Bradv's Paramount production.
"Life."

THE booking policy of the Weir theatre, Aberdeen,
Wash., necessitates change of display thrice weekly.
Settings for two Paramount productions shown in illus-
trations above and below attest the quality of the work.

FIVE cowboys were employed by George Schmidt,
managing the Strand theatre, Atlanta, Ga., to exploit
"The Big Town Round Up," Tox Mix's Fox production,
in a week's engagement. Especial attention was given
the mill district and attendance was such that a balcony
entrance seldom used was opened.

E XHIBITORS HER A L D

August 20, 1921

Lagoon Resort, a pleasure place of
Salt Lake City, Utah, where a ban-
ner advertised the showing of Para-
mount's "The Great Moment" at the
Empress theatre of that city:. Inex-
pensive as is this type of advertising-
it is not commensurate with exhibi-
tor advertising- as an institution that
similar extensions of the advertising
field are not more frequently re-
ported.

NORMAN DIXON, Paramount
exploitation man. proceeded
cautiously in launching his "Too
Much Speed" campaign in Colum-
luis, O., where that picture was
shown at the Colonial theatre. His
first step was to interest city offi-
cials and newspapers in a, general
safety first campaign. When this
was well under way he introduced
the warning hand taken from a
poster designed by Walter P. Lind-
lar, assistant director of the Para-
mount exploitation division. When
the hand and the slogan, which was
the title of the picture, had become
satisfactorily popularized, the Colo-
nial opened a comprehensive adver-
tising campaign which revealed the
origin of the drive. Protests from
automobile club and the mayor fol-
lowed, but the newspaper, at first
antagonized, followed the example
of the Columbus Evening Dispatch
and gave front page space to an ex-
planation of the hoax. The illustra-
tion shows the interior of the mu-
nicipal court chamber.

FRED II. WILSON, said to be
the world's champion stilt walker,
was employed by Fred V. Greene.
Jr., exploitation representative of
the Famous Players-Lasky New
York exchange, to advertise the ex-
hibition of three Paramount produc-
tions at the Kialto, Rivoli and
Criterion theatres, as well as Para-
mount pictures generally.

A NOVEL placement of Straight
advertising matter is shown in
tin above reproduction of a photo
graph showing the interior of the

LABOR. CAPITAL

VIM 'the mipAiy Voice oP

'THE WHISTLE*

ONE of the posters prepared by
(•"anions IMaycrs-Lasky for the
advertising of William S. Hart's
" The Whittle." The figures repre-

sent Capitol and Labor and the
poster is intended to interest both

classes.

When the picture opened at
Grauman's Million-Dollar theatre,
Los Angeles, recently, factory and
locomotive whistles began to blow
at midnight and continued long
enough to interest everybody in the
city as to the cause of the disturb-
ance. Generous newspaper adver-
tising of the theatre engagement
provided the explanation and made
the connection clear, incidentally
causing much comment.

CHIEF SPOTTED DOG. of the
Onondaga tribe, aided Howard
J. Smith, of the Palace theatre, Buf-
falo, in exploiting Hodkinson's /ant
Grey production, "The Man of the
Forest," by going about the streets of
the city in full regalia and giving a
solitary war dance at suitably promi-
nent locations.

When George Schmidt, manager
of the Strand, at Atlanta, Ga., played
the same attraction he erected a
mammoth book cutout in his Iobb)
which is shown in the illustration
below, another effective and not pro-
hibitively expensive stunt which is
generally adaptable.

August 20, 1921

EXHIBITORS HERALD

WHEN "The Sign on the Door,"
First National attraction fea-
turing Norma Talmadge, was shown
at the Strand, New York, the Ad-
Photo-Scope shown in the accom-
panying illustration was installed in
the lobby. The cabinet is similar to
that of a talking machine and scenes
from the picture are projected upon
the ground glass screen at the top
in such manner as to be visible in
daylight. Miniature film is used
and the machine is self-rewinding,
requiring no operator.

Joseph Plunkett, managing direc-
tor of the theatre, is said to have ex-
pressed himself as thoroughly satis-
fied with the results obtained and
has arranged to retain the machine
for similar use in advertising "No-
body." another First National at-
traction.

Paul E. Noble, manager of the
Liberty theatre, Portland, Ore.,
erected an electric sign of preceden-
tial dimensions when "The Kid" was
shown at his theatre. He followed
up that achievement by erecting the
sign shown above when "Peck's Bad
Boy," another First National attrac-

tion, was in engagement. The sign,
together with a quartette from Ore-
gon State University, are said to be
responsible for Mr. Noble's report
to the effect that, "the picture drew
young and old, rich and poor, and
all enjoyed it. Did fine business dur-
ing an exceptionally hot week when
business at other places was slack."

WHEN Goldwyn's "Wet Gold"
was shown at the Broadway
theatre. New York, on the same bill
with eight acts of vaudeville, the
management held the attraction
worthy of the dominant position in
the display. The 24-sheet widely
used in exploitation of the picture
was used to practically mask the
front and inhabitants of the deep
were used in elaborating the effect.

Carpentier

C>£ti/6

SCRAP
IRON

U A Great Raht Film

\.(Lzn nho bwtv* a battU when
kt Stes one corny rat ukites

C hark-* R IV
on spk'id'd
y}ing

Heies
His
Letter

~~t~T WTeckJuly.2^

ONE hundred thousand throwa-
way reproductions of the above
window card were dropped from a
plane flying over Tex Rickard's
arena at Jersey City, on July 2, ad-
vertising the showing of First Na-
tional's "Scrap Iron" at the Bran-
ford theatre, Newark, N. J. Every
important store window in the lat-

ter city was provided with one of
the original cards, bearing Georges
Carpentier's endorsement of the
fight in the picture and suitable il-
lustrations. D. J. Shepherd, A. Gor-
don Reid and M. J. Cullen of the
Branford engineered the stunt,
which is said to have been highly
successful in spite of its obvious
costliness.

f £SURE THERE'S

PIRATE?

5 U. S HUNTS BOISKEVH PIRiTCS

PACIFIC PIRATES

BLAMED FOR

-I MISSING TIC

1 SSSt&l

§ m MKT Bf UH IT SEE

BURIED TREASURE

A MIKE YOGEL. Paramount
• exploitation man, interested
seventeen merchant advertisers and
the Seattle Post-Intelligencer in a
mis-spelled word stunt through the
operation of which the Strand the-
atre run of "Buried Treasure"
profited directly. The advertise-
ments of the merchants were disar-
ranged in such manner as to make
identification difficult. To the read-
ers who properly identified the dis-
plays suitable prizes we/e given and
the prize-winning solutions were
displayed in the lobby of the theatre.
The stunt is one which can be lib-
erally adapted and used for practi-
cally any attraction with similar re-
sults.

EXHIBITORS HERALD

August 20, 1921

DIGES VPICTURES of tAeWEER

All vitally concerned, as is the exhibitor who pe-
ruses these pages, with the general marketability of
motion pictures placed at his disposal must await with
deep interest the outcome of the conference between
producers and censors promoted by Carl Laemmle,
president of the Universal Film Manufacturing Com-
pany. Among the possible developments are the fol-
lowing :

Complete solution of the censor problem through
elimination of all alleged misunderstanding — almost too
much to hope for.

Partial solution of the present difficulties through
the establishment of a common viewpoint — more prob-
able but hardly within the realm of the expected.

Absolute failure to reach an understanding, fol-
lowed by more vigorous warfare — an undesirable re-
sult which nevertheless will materially hasten the
elimination of censorship as an institution.

None relish the thought of a compromise. Such a
temporary cessation of effort on the part of the industry
to throw off the yoke of the professional "regulator"'
cannot be regarded as conducive to proper pevelopment
for the motion picture or satisfactory alleviation of the
present condition of the theatre.

Two important purposes are to be served through
defeat of the professional censor.

A brake upon artistic and commercial development
of the motion picture art may be removed.

An unwarranted interference which places the ex-
hibitor of censored pictures in much the same position
as the man who buys "a pig in a poke," never certain
that he will be able to exhibit the picture that he has
purchased and advertised, may be eliminated.

Any or none of these things may follow upon the
heels of Mr. Laemmle's conference. The least that any
exhibitor properly interested can do is to give the facts
of the conference and its purpose the greatest# possible
publicity through every medium at his disposal, the
first story to be followed, after the conference, with a
report of the results.

"A DAl'GHTER OF THE LAW" (Universal) is
not issued as a special but should be. It is worthy of
that distinction. In it Carmel Myers has one of the
best roles of her career and makes capital of every op-
portunity. Jack O'Brien, Fred Kohler, Jack Walters,
Dick Larenq, Charles Arling and Joe Bennett give
excellent support in a swift-moving logical crook story
admirably directed by Jack Conway.

"WEALTH" (Paramount) has been well produced
by William D. Taylor from a Cosmo Hamilton story.
Ethel Clayton, the star, performs capably a part which
does not tax her ability as an actress. Herbert Rawlin-
son enacts satisfactorily a role not entirely suitable to
his personality, while Claire MacDowell and Jean
Acker appear to advantage in other characterizations.

"A VIRGIN PARADISE" (Fox) recalls the serial
days of Pearl White's career, the subject matter being
similar in some respects to her chapter vehicles and the
performance of the star measuring up well to the mem-
ory of her earlier appearances. Pearl White followers
and the general public should warmly receive the pres-
ent offering, which will be rated by many her best under
Fox banner.

"WHERE LIGHTS ARE LOW" (Robertson-
Cole) tells a story of San Francisco's one-time China-
town, a colorful narrative in which the star and a
well-balanced supporting cast give consistent and vivid
portrayals. There are many thrills in the picture, and
several unexpected twists that add novelty to quality.
The star's performance is of accustomed character.

"GREATER THAN LOVE" (Associated Pro-
ducers) should win popular rank as the best of Louise
Glaum's recent vehicles. Delicate subject matter is
skillfully handled and a large cast of capable players
works earnestly to produce a convincing realistic drama.
The story is by C. Gardner Sullivan. Fred Niblo
directed. J. Parker Read, Jr., provided the lavish type
of production which has come to be regarded as char-
acteristic of works bearing his name.

"ONE WILD WEEK." (Realart) presents Bebe
Daniels as a mischievous girl of eighteen whose antics
involve false arrest and threatened loss of an inheritance
but work a certain good for all concerned and endl
romantically. The play is wholly humorous and clean,!
well qualified to please the star's followers. Maynfl
Kelso. Kdith Chapman and Herbert Standing have
prominent supporting roles.

"CRAZY TO MARRY" (Paramount) is good en-
tertainment which should please the majority of theatre
patrons, it was well received at the Rialto, New York.
It compares favorably with the best of Arbuckle's pre-
vious performances.

A SPECIAL CAST IX

"A VIRGIN PARADISE"

(FOX)

A swift moving melodrama with
Pearl White as the star and a
good supporting cast. Director J.
Searle Dawley has made some un-
usual camera effects and worked
his story up to a climax heralded
by a side-spiitting comedy situa-
tion and grim, fight-to-the-death
between the jungle maiden and the
heavy. Lovers of melodrama will
storm the box office to see this
Fox special.

In "A Virgin Paradise." a melodrama
described as "a story of the jungle and
civilized society." are found situations
that bring to mind the Pearl White who
won great popularity through her daring
serial stunts. There are no hair-raising
escapades, to be sure, but there are wild
jungle scenes, showing the fearless Pearl
teaching the Lord's word to her dis-
ciples— the lions and the monkeys.
. There is the thrilling return of the
jungle maiden to civilization ana ner
struggle with it. the salient scenes being
the ones where she has difficulty in put-
ting on a dress, getting it on -backwards,
and her realistic fight with the persistent
heavy, in which she is victorious.

The photography throughout is excel-
lent, especially in the beginning depict-
ing the eruption of the volcano and the
downward rush of the lava. There is
contrast here, the kind that delights ihc
eye.

The cast, headed by Pearl White, in-
cludes Robert Elliott. J. Thornton Bas-
ton. Alan Edwards, and others.

Those who enjoy melodrama will enjoy

"A Virgin Paradise." Those who arc
coolly disposed to melodrama will not
be enthusiastic.

The story covers a considerable period
ot time, but its basic plot is the return
of Gratia Latham, the "jungle maiden,"
to civilization in care of a party sent out
to get her if she were still alive on ihe
South Sea island. "Bob" Alan, the hero,
and his pal. Slim, play important roles
in protecting and aiding Gratia in her
"civilized" plight, the end. of course,
bringing Bob and Gratia together at the
church.

CARMEL MYERS IX

A DAUGHTER

OF THE LAW

(UXIVERSAL)

Interest and suspense well sustained
in this five-reel crook drama. Star
has a fine part and makes the most
of every opportunity. Accorded
gocd support throughout. Di-
rected by Jack Conway.

"A Daughter of the Law" is not issued
as a special but it should be. It's a big
picture in every way. Here is a swift-
moving, logical crook play that will raise
them out of their seats. It has punch and
zip and go to it and is a striking example
of what excellent results can be obtained
from a plot oft used, when an intelligent
director and a competent cast work in
perfect harmony. One tense situation fol-
lows another so closely that you are puz-
zled as to the outcome and vastly relieved
at the fade-out. when the crooks are
finally placed under arrest.

It has its tragic moments its heart in-
terest and appeal. The bond of affection

between a sister and brother furnishes
the motive. The daughter of a police in-
spector, attempting to save her younger
brother from himself, after he has left
home and allied himself with a gang of
thieves, is the plot, but all so logically
and interesting told, it stands out as one
of the season's best crook plays.

Carmel Myers gives a strong and
pleasing performance as Xora Hayes, the
inspector's daughter. She displays a
keen sense of dramatic values, which,
combined with her winning personality,
makes the part stand out as one of her
greatest performances. She is accorded
excellent support by Jack O'Brien, as Jim
Garth, her sweetheart; Fred Kohler.
Jack Walters. Dick Lareno. members of
a gang of toughs: Charles Arling as her
father, and Joe Bennett, who plays Ed-
die Hayes, the wayward youth.

The interior sets for the most part are
of a saloon, the meeting place of the
crooks, but several scenes in a fashion-
able home also show taste and care in
construction. The photography through-
out is of the best, especially the night
stuff. Director Conway is deserving of
highest praise for his work. He kept the
story moving at a high pitch and it is
told with but few subtitles. The con-
tinuity is by Harvey Gates. Herbert
Glennon was the cameraman.

Police Inspector Hayes' son Eddie has
become a member of a notorious gang of
thieves. His daughter Nora maintains
her faith in him and attempts to save
him from himself. She visits the hang-
out of the Stacey gang and finds Eddie
there. Jim Garth, one of her father's as-
sistants, discovers Eddie is a member of
the gang and informs his chief that the
arrest of the thieves will bring disgrace
upon the family. Xora overhears the
conversation and goes to warn Eddie of
the raid. She is locked up by the gang

Two scenes from "A Daughter of the Law," starring Carmel Myers (Universal)'

EXHIBITORS HERALD

August 20, 1921

Bebe Daniels in two scenes from her latest Realart production, "One Wild Week" in which the vivacious Bebe gets in and out

of several tight places

leader while they prepare to rob a
wealthy home. The police are tipped off
by Nora who escapes by a novel trick.
In capturing the burglars, Eddie is shot
by one of the bandits. The gang leaders
are convicted of murder. Later they es-
cape and swear to "get" Nora and Garth.
They manage to kidnap her and send for
Garth who is drawn into the trap. On
the promise of Inspector Hayes to let
them go, they release Nora but take
Garth with them to the border. As the
train approaches the state line, detectives
invade the car, flash off the lights and
capture the thugs.

Giving a fictitious name, she is sent to
the girl's reformatory from whence she
escapes with three other inmates and
makes her way to the home of her host-
ess closely followed by her aunt and
others who have become involved in the
search for her. The final explanations
are brought about interestingly and sat-
isfactorily.

BEBE DANIELS IN

ONE WILD WEEK

(REALART)
Bebe Daniels in a tomboy girl role
and a picture which combines
cleanliness and humor. A well
produced feature different but not
too different from the star's past
productions. Wholesome, hu-
morous entertainment for any
season.

"One Wild Week" marks a slight de-
parture from custom for Bebe Daniels.
In it she appears as a tomboyish girl of
eighteen whose mischievous pranks are
not without extenuation and whose in-
fluence is for good. A simpler role than
usual, she makes good use of her time
before the camera and should satisfy her
followers.

Maym Kelso, Edith Chapman and Her-
bert Standing are prominent in support,
giving performances of their respective
standards. Other players are of like ef-
fectiveness in their various portrayals.

The humor of the play, its chief sub-
stance, is delivered in action and sub-
title, the speeches of the star and the
leading man being written for the obvi-
ous purpose of causing laughter and suc-
ceSgnU in that end.

Bebe Daniels is cast as Phyllis Hath-
away, who attains her eighteenth year
as the ward of a spinster aunt and learns
that she is heir to a small fortilne pro-
viding she keeps her name out of the
newspapers for a period of six months.
She goes to visit an old friend of her
mother and is arrested falsely for theft.

SESSUE HAYAKAWA IN

"WHERE LIGHTS

ARE LOW"

(ROBERTSON-COLE)
An unusual picture breathing the
picturesque yet cruelly mysterious
breath of Chinese customs and
their workings. Sessue Haya-
kawa scores another hit in his
new picture, sure to please the
Hayakawa followers and to win
the plaudits of the casual picture
goer.

Sessue Hayakawa's latest offering,
"Where Lights Are Low," is a story
dealing with the old Chinese quarters of
San Francisco, brimful of action, which
may seem incongruous at times, but
which is always thrilling. The charac-
ters are especially well chosen, many of
them being interesting studies.

Director Colin Campbell has, for the
most part, turned out a picture that will
please. The photography is good and
effective.

Hayakawa is up to his usual high stan-
dard of delineating character. His sup-
porting cast is adequate, including Gloria
Payton, Togo Yamanoto, Misao Seki,
and others.

The story deals with T'su Wong Shih
(Sessue Hayakawa) and his love for the
beautiful little Chinese peasant girl, Quan
Yin; how he finds her being auctioned off
to the highest bidder in the matrimonial
market of San Francisco's Chinatown,
and how, buying her at an enormous
price, he works at all sorts of trades to
make the money. One of the big mo-
ments in the picture is Wong's terrific
fight with the hatchet-face Chang Bong
Lo, who covets the girl. The end, too,
is good and holds a surprise.

LOUISE GLAUM IN

GREATER THAN LOVE

(ASSOCIATED PRODUCERS)

A heavy, colorful drama lavishly
produced and capably enacted.
The most satisfying recent Louise
Glaum vehicle. A story by C.
Gardner Sullivan, directed by
Fred Niblo and produced by J.
Parker Read, Jr.

Few pictures presently available are
comparable in splendor of production to
the latest Louise Glaum vehicle. Every
energy of those concerned in its manu-
facture obviously was expended without
reserve in the attempt to make a force-
ful, convincing drama.

The result is a production which many
will herald as greatest of the star's per-
formances.

The story has to do with the regenera-
tion of a misguided young woman
through the counsel and faith of an aged
woman. Much of the action transpires
in the "House of Lilies," wherein reside
the young woman and her companions of
like estate. Excellent handling of detail
prevails.

In an elaborate introduction, which is
frequently reverted to as the play pro-
gresses, Fate is seen reviewing New York
from a position among the clouds, his
spotlight illuminating shadowed recesses
and revealing the progress of the story.

Grace Merrill, played by Louise Glaum,
is the leading spirit in the "House of
Lilies," where she lives with five com-
panions. The death of Elsie, one of her
companions, brings Elsie's mother, splen-
didly portrayed by Gertrude Claire, who
learns the tragic details of her daugh-
ter's suicide and advises the other girls
wisely. Through her influence regenera-
tion is effected and a satisfactory ending
in reached.

Mahlon Hamilton, Donald MacDonald,
Edward Martindcl and Betty Francisco
deserve credit for their work in lesser
roles.

August 20, 1921

EXHIBITORS HERALD

This will remind Griffith, Spoor, Selig and George Kleine of the old days, when thd
actors helped build the sets. Hermina France and Letta Carlyle, assisting the
carpenters at the Jack MacCullough studios, Chicago, prepare a set for the first
of a series of short dramas — with dire results to Miss Carlyle's finger.

ETHEL CLAYTON IN

WEALTH

(PARAMOUNT)

Interesting drama of domesticity,
with Herbert Rawlinson in sup-
port of the Paramount star. Care-
fully directed and well acted. A
play without a villain. 5,140 feet
in length.

Ethel Clayton does satisfactory work
in this Cosmo Hamilton story, but the
story does not tax her ability as an
actress. We have seen her to much bet-
ter advantage in other vehicles which
called for real emotional acting. In this
she has but few scenes of that character.

William D. Taylor, however, has given
the Hamilton story a remarkably com-
plete and satisfying production. The
story gets under way quickly and, save
for a short period where Mary is shown
living at the home of her mother-in-law,
it moves along smoothly to a logical and
very satisfactory finish.

The scenes in the cabaret hold sug-
gestions for excellent stage presentation
for this or any other feature in which a
cafe show is a part.

The story centres around Mary Mc-
Leod, an artist, who meets Phillip Dom-
inick, the son of a wealthy woman, on a
Pullman car bound for the city. When
she informs the conductor she has left
her purse behind, Phillip magnanimously
gives up his state-room to her. The
chance acquaintance ripens into love and
they are married. The match does not
meet with the approval of Phillip's
mother and when they go to live with
her she makes life almost unbearable for
Mary. The young wife becomes dis-
gusted at the idle existence led by Phil-
lip. Finally a baby is born to them. He
goes upon a camping trip and while he
is absent the child dies. Upon his return
Mary determines to leave him, but Phil-
lip follows and when he announces that
his mother's money has been a curse and
swears he will be a man from then on,
Mary knows happiness is in store for
them both.

Rawlinson is much too manly a fellow
to play the idler, but he makes the most
of the role assigned him. Claire McDow-
ell appeared to advantage as the Mrs.
Dominick of the story and Jean Acker
as Estelle Rolland, a society bud. Rich-
ard Wayne was Dr. Howard, the head of
a child's hospital. The burning of the
hospital, which was realistically depicted,
is one of the big scenes of the play.

GOLFING

(UNIVERSAL)

This two-reel Century comedy, di-
rected by Fred Fishback, is a little slow
in getting started, but, Oh Boy, that
second reel is a riot. Brownie, the Cen-
tury dog comedian, does about every-
thing conceivable from acting as caddy
to rescuing a kidnaped youngster. And
he seems to take a lot of pleasure in the
work, too. Little Peggy Jean, dressed in
conventional golfing togs, comes in for
a big share of the applause also. The
story is written around the popular pas-
time, with a nut- instructor teaching a
family how to play the game indoors.
After wrecking the parlor they go out on
the links to play. But Peggy's game is
much more finished than his parents',
especially when he uses his "cue shot" on
the green. A first-class comedy in every
respect.

ROSCOE ARBUCKLE IN

CRAZY TO MARRY

(PARAMOUNT)

Is a good comedy. Should please
the majority. Was well received
in New York. Story humorous
and subtitling worthy of special
mention. Good entertainment.
The production, "Crazy to Marry" is
as good a picture as "Fatty" Arbuckle
has appeared in and his characterization
of the love-bitten surgeon is humorous.
The closing scene puts the punch in the
picture and Arbuckle's pantomime at the
luncheon table during this chapter is one
of the cleverest bits he has ever done.

Bull Montana who plays the part of
the thief is entitled to special commenda-
tion. James Cruze directed the picture
and has made good entertainment out of
the light material. Walters Woods wrote
the scenario.

Others in the cast are Lila Lee, who
plays the leading feminine role, Lura
Anson, Allen D.urnell, Henry Johnson,
Edwin Stevens, Lillian Leighton, Sidney
Bracey, Gen Blinn, C. Burton, C. Ogle,
L. Littlefield and J. Young.

"Crazy to Marry" is a lively mixture of
two motives — love and science. The sur-
geon is about to perform an operation
upon Dago Red, a paroled thief, when he
is informed that he is to be married in a
few minutes to a young woman selected
by a newly-rich mother. He hastens to
the nuptials, deserts the clamoring thief,
and then meets a pretty girl whom he is
not to marry. Science and the waiting
bride and minister slip from his mind
and he blithely takes a young woman to
her home — motoring 300 miles while the
thief still pursues him. Arriving at the
home of his new flame, he discovers that
he has stumbled upon another wedding
party — that the fair Annabelle is about
to be forced into marriage against her
will. The surgeon objects and the wed-
ding guests reciprocate by throwing him
out. It is at this juncture that the trail-
ing'thief comes to a heroic rescue.

IN SHANGHAI

AND MACAO

(PARAMOUNT)

Burton Holmes' latest travel picture
takes you from San Francisco to China
and through the streets of Shanghai, a
modern city in every respect, with elec-
tric railways, tall buildings, and up-to-
date markets. Quite in contrast is Macao,
once the greatest seaport of China, but
now nothing but a fishing village. This
one reel travel picture is up to the Bur-
ton Holmes standard, both in tinting and
photography. Unique subtitles introduce
the various scenes.

Assigned Role Abroad

Jesse L. Lasky announces that Ann
Forrest, who has played leads in a num-
ber of Paramount pictures, will go im-
mediately from Hollywood to London to
play the leading feminine role in "Per-
petua," which is to be produced under
the direction of John S. Robertson.

308 NATIONAL

Ave ? EXCHANGES city

Cftnnounccs Current Wcaso

WELCOME
CHILDREN

i An Unusual Feature Comedy-Drama

^ prcscnLcd; bi{ jj

m< Drascena Productions M

EXHIBITORS HERALD

August 20, 1921

Zierler Buys Rights on "Tarzan"

Serial for Big Eastern Territory

A big deal in state right circles has
just been closed by Louis Weiss, secre-
tary of Adventures of Tarzan Serial Sales
Corporation. Under the terms of the con-
tract Sam Zierler, president of Common-
wealth Film Corporation of New York
obtains the new Tarzan serial, "Adven-
tures of Tarzan," starring Elmo Lincoln,
for Greater New York, Upper New York
State and Northern New Jersey, exclu-
sive of the city of Trenton.

Kosch Represents Weiss

It is stated that the price paid is the
highest ever recorded for a serial for this
particular block of territory. Harry G.
Kosch acted for the interests of the Tar-
zan company while Marks and Marks
represented Zierler.

Following the closing of this deal, the
president of Commonwealth said: "I be-
lieve that in 'Adventures of Tarzan' we
have the biggest serial ever offered the
exhibitors of New York and Northern
New Jersey. As an evidence of this con-
fidence in the drawing power of Elmo
Lincoln in his original role of Tarzan,
this serial will be handled in an extraord-
inary manner by our exchanges, located
in New York and in Buffalo.

Starts Sales Campaign

"A special corps of twelve salesmen
will immediately start the work of secur-
ing advance bookings. The serial will be
booked for two days' play instead of the
customary one. Already some of the
larger theatres in this section have indi-

cated their desire to sign for 'Ad.ventures
of Tarzan.' A state-wide exploitation
campaign will be given this production
through the use of 400 twenty-four sheets,
:>00 of which will, be used in Greater New
York.

"As an absolute innovation in the mat-
ter of booking serials I have arranged to
screen the entire fifteen episodes of this
newest Tarzan for all exhibitors, instead
of the usual three or four chapters. The
record-breaking number of fourteen
prints has been ordered for use in our
New York and Buffalo offices. I have
also arranged for a series of personal ap-
pearances in conjunction with two-day
bookings."

Fox Reissue Bookings

Surpass Expectations

Fox Film Corporation reports that the
three reissued William Farnum pictures
which that film has been offering to the
trade recently have been productive of
bookings far in excess of expectation.
In fact, so great was the contracting
activity that followed reissue of these
pictures that they have immediately
estabished themselves as among the best
current sellers of the Fox output, it is
stated.

The reissues of "Riders of the Purple
Sage," and "The Rainbow Trail," both
from stories by Zane Grey, came at a
time when publishers were united in a
national drive on the works of the
famous author. "When a Man Sees
Red" was the third reissue.

Hoxie Shows at 50
New York Theatres

Fake Holdup Brings Press
Publicity for Star of
Westerns

During Jack Hoxie's stay of one week
in New York City he made personal
appearances at fifty theatres in Manhat-
tan, Brooklyn, New Jersey and the
Bronx.

On his arrival in New York the cow-
boy star of Arrow Film Corporation
productions broke all records, it is said,
in obtaining a pistol permit at the city
hall. Following this he was introduced
to Mayor Hylan and Commissioner
Enright.

Hundreds Greet Him

At every house in which he appeared
he was greeted by hundreds of admirers,
both adults and children. Among the
special stunts arranged for him by J. C.
Davis, his personal representative, and
the advertising and publicity department
of Arrow were a fake holdup and a meet-
ing with "Philadelphia Jack" O'Brien
and Tex Rickard.

A special performance was staged by
the star for the officers and members of
the mounted traffic police of New York.
Hoxie showed the traffic squad a few
riding stunts and in return the policemen
displayed their prowess.

Feted by Shallenberger

One of the big events of the week was
Hoxie's personal appearance at a special
morning matinee given in conjunction
with the showing of one of his pictures
at Loew's American Theatre, 42nd and
Eighth Avenue. More than 3,000 chil-
dren from all over New York filled the
theatre. On his last night in New York,
Hoxie was the guest of honor at a ban-
quet given by Dr. W. E. Shallenberger of
Arrow, to the representatives of the trade
press and about fifty other invited guests
at Browne's Chop House.

Gore Contract Assures
Ince Film of Bookings
In Leading Playhouses

Announcement of the signing of a con-
tract which completes a nation-wide
leading theatre presentation of "Mother
O' Mine," the Thomas H. Ince feature,
is made by General Manager Al Licht-
man of Associated Producers, Inc. The
contract which completes the special pres-
entation for the country is with Gore
Brothers, Ramish and Sol Lesser for a
showing at their first-run Kincma theatre
in Los Angeles.

The contract specifically calls for a
seven-day showing with a special presen-
tation with an option of fourteen clays
additional. The option was included on
the probability that the Ince feature will
be retained in the first-run house for the
second week, and then move into the
Alhambra, the Gore Brothers second-run
house for a third week.

The Eastern premiere of the produc-
tion took place at the Strand theatre in
New York on July 31. Balaban and
Katz's magnificent new Tivoli theatre
took the first run on the South side in
Chicago, while the Roosevelt and Riviera
handled the premier showings in the
other first-run territories in the city. The
Blue Mouse theatre in the Minneapolis
territory was so successful in its presen-
tation of the production that it was held
over for the second week. The Strand
theatre in San Francisco gave it its pre-
miere for northern California.

NEW YORK, Aug. 9. — Jack Hoxie, cowboy star of Arrow Film Corporation
productions, was guest of honor at a dinner tendered by President W. E. Shallen-
berger of Arrow at Browne's Chop House last week. Others at the banquet were
representatives of the trade press and various persons prominent in independent pro-
duction and distribution, including executives of the Arrow organization, Dell Hen-
derson, Hoxie's director; Tom Curran, his manager, and a group of New York
exhibitors.

August 20, 1921

EXHIBITORS HERALD

Associated Producers Schedule for

1921-22 Headed by Seven Specials

Program Announced by AL LICHTMAN, General Manager

SEYEX special productions for distribution during September, October
and Xovember lead off Associated Producers program for 1921-22 as
announced by Al Lichtman, general manager.

Included in the new season's output will be eighteen two reel come-
dies, twelve to be Mack Sennett subjects and the remaining six Mack
Sennett-Ben Turpin pictures.

AS a means of facilitating distribution
for the coming year Air. Lichtman
also announces the establishment of a
branch office at New Haven, Conn., in
the Kilfeather building at 140 Meadow-
street. J. Lieberman is resident manager,
with Manager George S. Jeffrey of the
Boston exchange retaining supervision
over the New Haven office.

* * *

The seven productions scheduled for
the first three months of the new year
follow in the order of their publication:

"PILGRIMS OF THE NIGHT," a J.
L. Frothingham production.

"BLIND HEARTS," first of the Ho-
bart Bosworth pictures.

"MOLLY O," the Mack Sennett pic-
ture starring Mabel Normand.

"LOVE NEVER DIES," a King
Yidor special.

"THE SILENT CALL," produced by
H. O. Davis.

"HAIL THE WOMAN," a Thomas
H. Ince feature.

"THE SEA LION," Bn. worth's sec-
ond.

In the fall announcement attention is
called to the fact that the single star sys-
tem has been abolished, although care
was taken in the selection of the casts to
obtain players of prominence and popu-
larity. By eliminating the single star fac-
tor Mr. Lichtman states that it was un-
necessary to change stories to unduly
emphasize any parts.

Cast in the productions are such well
known players as Mabel Normand, Ho-
bart Bosworth, Lewis S. Stone, Rubye
De Remer, William V. Mong, Florence
Yidor, Lloyd Hughes, Theodore Roberts,
Tully Marshall, Bessie Love, Madge Bel-
lamy and others.

* * *

The initial pictures on the Sennett and
Sennett-Turpin programs have been com-
pleted. These include:

"LOVE'S OUTCAST," a Turpin com-
edy.

"SHE SIGHED BY THE SEA
SIDE," Sennett.

"MADE IN THE KITCHEN," Sen-
nett.

"CALL A COP," Sennett.

"HARD KNOCKS AND LOVE
TAPS," Sennett.

Of the seven, special prints of "Pil-
grims of the Night" have been delivered
to the exchanges. Lewis S. Stone and
Rubye De Remer head the cast. The
production is a film adaptation of E.
Phillips Oppenheim's popular novel,
"Passersby." Among the other weil
known players who are in the cast are
William V. Mong, Kathleen Kirkham,
Raymond Hatton. Walter McGrail and
Frank Leigh.

The story deals with an international
intrigue intermingled with the machina-
tions of a highly organized band of crim-
inals. The scenic opportunities were
splendid, and in order to take full advan-

tage of them Mr. Frothingham perfected
a process of realism which is expected,
by those who have seen the results of it,
to revolutionize the present system of lav-
ish productions.

Hobart Bosworth, in his first produc-
tion. "Blind Hearts." has a role of the
kind which has made Bosworth so poou-
lar throughout the country. He is an
Alaskan prospector bent upon the aveng-
ing of an imagined wrong and the action
of the story is at the time of the Klon-
dike gold rush. Emily Johnson wrote
the original story and Joseph Franklin
Poland adapted it. Madge Bellamv
heads the supporting cast which includes
William Conklin. Wade Boettler, Henry
J. Herbert, Irene Blackwell. Colette
Forbes, Lula Warrenton and Raymond
McKee. Rowland V. Lee is directing.

* * *

Third on the schedule is Mack Sen-
nett's "Molly O," with Mabel Normand
in the lead. Both the star and the direc-
tor are confident that "Molly O" will
eclipse "Mickey" as a box office attrac-
tion, for it embraces the experience each
had in the producing of "Mickey." Low-
ell Sherman heads the cast supporting
Miss Normand and others who have
prominent parts in it are George Nichols.
Gloria Davenport, Jack Mulhall, Eugenie
Besserer. Carl Stockdale. Jacquiline Lo-
gan. Anna Hernandez, Eddie Gribbons
and Albert Hackett. F. Richard Jones is
the director under the supervision of Mr.
Sennett.

King Vidor's initial production for As-
sociated Producers is the fourth on the
list, and was made in the Ince studios.
The cast provided for "Love Never Dies"
includes Lloyd Hughes. Claire McDow-
ell, Madge Bellamy, Winifred Green-
wood, Lillian Leighton and Frank
Brownell.

* * *

The fifth special, "The Silent Call," is re-
garded by its producrs as being the greatest
animal story ever filmed. H. O. Davis is the
producer, Larry Trimble the director and
Jane Murfin prepared the scenario from
Hal Evart's Saturday Evening Post story,
"The Cross Pull." "Greatheart." a mar-
velous police dog and a she-wolf have
prominent parts in the story and the
beasts that portray the story are expected
to be a revelation to the theatre-going
public. The cast includes John Bowers,
Kathryn McGuire. William Y. Mong,
James Mason, William J. Dwyer, Rob-
ert Bolder. Nelson McDowell, Ray How-
ard and E. J. Brady.

The production which Thomas H. Ince
has pronounced to be ''the most tre-
mendous drama of my career" is the sixth
on the list. It is "Hail the Woman," and
persons who have read the story regard
it as being one which has a strong chance
of being accented as the great American
drama. C. Gardner Sullivan wrote it
from theme based upon American woman-

AL LICHTMAN

General manager of Associated Producers an-
nounces company's program for the season of
ItZl -22.

hood and American morals. The players
include Florence Vidor, Madge Bellamy,
Lloyd Hughes, Theodore Roberts, Tully
Marshall. Charles Meredith, Edward
Martindel and Mathilde Brundage. Grif-
fith Wray has been selected to do the
directing under the supervision of Mr.
Ince.

"The Sea Lion." the second Hobart
Bosworth production, is the seventh on
the list of specials. It is a story of Alas-
kan whale fisheries and gives splendid
opportunities for Mr. Bosworth in the
actions which audiences the world over
have found so thrilling. Emily Tohnson
wrote the story and Rowland V. Lee has
been selected to direct. Bessie Love,
Emory Johnson, Jack Curtis, Carol Hal-
loway and Richard Moms are among the
well known players who are in the cast.

"The term 'individually created' has
been used in describing these fall releases
of Associated Producers, Inc., and the
pictures themselves live up to the descrip-
tion," said Al Lichtman, general man-
ager. "They were made under neither the
hit-or-miss system nor under the turn-
'em-out-in-a-hurry policy. Each produc-
tion represents the concentrated, indi-
vidual effort of an experienced and a
successful producer. Each has been in-
dividually created for the screens of the
world."

Hiram Abrams in City

Hiram Adams, president of United
Artists, has been the guest of Manager
Cress Smith of the Chicago "Big Four"
exchange for the past few days.

EXHIBITORS HERALD

August 20, 1921

Smith On Coast Rushing Work on
Vitagraph Film Now in Production

President Announces That Company Will Start on
New Serial Immediately — Carmel Myers Has
Leading Feminine Roll

Albert E. Smith, president of Vita-
graph, is at the West Coast studios at
Hollywood, Cal., rushing work on new
Vitagraph productions now under way
and making preparations for others.
•Anticipating an unusually busy season
Mr. Smith is giving his personal atten-
tion to many of the productions. As soon
as conditions will permit he will return
to the Brooklyn studios to hurry tne
production of "The Prodigal Judge,"
based on the novel by Vaughan Kester,
in which Jean Paige will star.

One of the first announcements made
by Mr. Smith upon his arrival in Los
Angeles was that production would start
immediately on a new serial, "Breaking
Through." Carmel Myers, well known
screen star, has been engaged for the
leading feminine role. This will be the
first appearance of Miss Myers in a
chapter play. "Breaking Through" is an
original story by Mr. Smith. Robert
Ensminger will direct.

Walthall in Lead

"Flower of the North," the screen
version of the novel of the same name
by James Oliver Curwood, is well under
way. It is a special production and
heading the list of notable players in
the cast are Henry B. Walthall and
Pauline Starke. It is being directed by
David Smith. Others in the cast are
Emmett King, Harry Northrup, Joseph
Rickson, Jack Curtis. Walter Rodgers,
William McCall and Vincent Howard.

At the Hollywood studios Larry
Semon is completing his newest comedy,
"The Bell Hop," which he believes to be
the best of his career. It is full of acro-

LOUISE GLAUM
And J Parkrr Read, Jr., nre now at work on
whil Rrad declare* is hl> "life work," a big
production on which Rrad has brrn planning
for more than a yrar. It will be an Asso-
ciated Producrrs special.

batic stunts, including a leap from a roof
to a passing airplane, and there are any
number of pretty girls in support of the
Vitagraph comedian.

Williams in New Role

Earle Williams also is busy on a new
production, "Lucky Carson," an adapta-
tion of the novel "Salvage," by Acquila
Kempster, in which Betty Ross Clarke
plays opposite the star. This is under
the personal direction of Wilfrid North,
production manager of the West Coast
studios. William Duncan, and his co-
star, Edith Johnson, recently completed
"Steelheart," and the supporting cast is
being assembled for a new production.
Antonio Moreno, whose new picture,
"The Secret of the Hills," is an early
fall publication, has started a new pro-
duction. Jimmy Aubrey, who has kept
his comedies well up to schedule, is also
busy. He recently completed "The Riot,"
which has not yet been issued.

Other Pictures Completed

There has been little or no let-up dur-
ing the summer months at the Eastern
studio at Brooklyn, and as soon as Mr.
Smith returns the activities will be fur-
ther increased by the special production,
-1'The Prodigal Judge." Edward Jose has
the production in charge.

Corinne Griffith, who has had scarcely
any rest between productions, is having
a two weeks' vacation while the cast is
being selected for a new picture. This
will follow "Moral Fibre." Alice Cal-
houn is at work on a new production,
"The Rainbow."

Plays in "The Sheik"

Jesse L. Lasky announces that Agnes
Ayres, pending the completion of the
preparations for her first Paramount
starring picture, would be featured oppo-
site Rudolph Valentino in George Mel-
ford's special production, "The Sheik."

Public demand for juvenile literature
has so increased that this class of story
is now listed among the "best sellers,"
according to reports made at the recent
convention in Chicago of book publishers.

Such a report holds a certain degree
of significance for the motion picture in-
dustry in view of the fact that "best
sellers" often times arc the basis for suc-
cessful pictures.

This fact and its suggested picture ap-
plication is brought to the attention of
the exhibitors by Elmer Pearson, direc-
tor of exchanges for Pathc, who is in
possession of figures to support the point
he makes: Namely, that well made mo-
tion pictures having a direct appeal to
juvenile interest arc bound to be popular
with the general picture-going public.

"The best possible evidence of this,
says Mr. Pearson, "is contained in re-
ports from Pathc branch exchanges — rec-
ords of sales in all parts of the country.

DUSTIN FARNUM
Who is making a series of screen dramas under
the Fox banner.

Fitzgerald Signed to

Direct for Universal

Irving G. Thalberg, general manager at
Universal City, has signed Dallas M.
Fitzgerald to direct Universal photo-
dramas. His first work will be to guide
Gladys Walton through the little star's
forthcoming story, "The Guttersnipe," a
comedy-drama by Percival Wilde.

Iris to Work on Coast

Jack Goulde, business manager of Iris
Pictures Company of 110 West 40th
street, New York, announces that here-
after his company will produce at the
film colony on the coast. Walter Steiner,
director-general, and his staff are putting
the finishing touches to the company's
initial picture, "Tangled Hearts," and on
completion of their work will embark for
Los Angeles.

Two instances stand out prominently.
First, the short subject series called 'The
Adventures of Bill and Bob,' now cele-
brated everywhere, and the later releases
of the animated cartoon series bringing
to the picture screen the immortal fables
of Aesop, with' the general title of
'Aesop's Film Fables.'

"These two series are widely different
in character, but are analagous in sub-
ject and form to what is called juvenile
literature. The latter, founded on one of
the world's greatest literary classics,
leaps into instant popularity, first, for that
very reason, and, second, because of the
extraordinary cleverness with which it is
brought 'up to date.' The underlying
truth and useful philosophy is just as ap-
parent as in the original fables, whili
the ingenuity of the adapter and the re-
sources of the screen add immeasurably
to the comic effects and the general en-
tertainment offered."

Juvenile Books "Best Sellers'

This Fact and Its Suggested Picture Application Is Commented Upon

By Elmer Pearson

August 20, 1921

EXHIBITORS HERALI

Four R-C Features in September

Inaugurate New Season's Program

Sessue Hayakawa 's "Where Lights Are Low" Heads
List With September 4 Set as Date
of Publication

Chapter Play Heads
Pathe Fall Program

"Hurricane Hutch" Scheduled
for Publication on
September 25

Charles Hutchison, in his latest pro-
duction, "Hurricane Hatch," will have
the honor of heading Pathe's autumn
schedule of publications. It will go to the
exhibitors on September 25. Pathe de-
scribes this production as "supreme."

Hutchison is credited with authorship
of the story, which enabled him to invent
all of his own stunts and distribute them
throughout the serial with the most log-
ical dramatic effect; also to largely in-
crease the usual quota of thrills in each
episode, introducing new ideas in a nat-
ural and dramatically convincing manner.
Popular Players in Cast

Produced and directed for Pathe by
George B. Seitz, the new Hutchison
serial is said to benefit by every available
element entering into serial production.
Mr. Hutchison's supporting company of
principals is said to be especially strong.
The two important villain roles are
played by Warner Oland and Harry
Semels. For the heroine part Lucy Fox
was chosen. The leading heavy woman
is Ann Hastings, while the new ingenue,
Diana Deer, has a part well suited to her
youthful charms.

The nature of the drama, it is said, re-
quires the hero apparently often to haz-
ard his life on the shortest notice. The
fortunes of a paper mill of which the
heroine is the heiress, hangs on posses-
sion of a secret formula for the cheap
manufacture of paper from seaweed. A
villainous conspiracy to obtain this for-
mula involves various attempts to wreck
the plant, and otherwise to harrass or
ruin its fair owner.

Film Sales Men From
New York Exchanges

Form Social Order

Announcement is made of the forma-
tion of the "Film Salesmen's Social Club"
by representatives of the Paramount,
Metro, Goldwyn. Select. Pathe, Fox,
Robertson-Cole, Realart, Associated Pro-
ducers, United Artists, Universal, War-
ner Bros., Pioneer and First National
exchanges, New York City. The order
is formed for purely social purposes, it is
stated, and Attorney A. S. Goldberg has
volunteered to obtain a charter for the
organization.

An election of officers was held at the
Hotel Astor on August 1, when the fol-
lowing were chosen:

President, A. Reinleib; 1st vice-presi-
dent, Ben Roman; 2nd vice-president,
Murray Vier; secretary, E. C Bullwin-
kle; treasurer, I. Weinberg; trustees, A.
Sache and Meyer Soloman.

"Home-Keeping Hearts"

Is First Cameo Classic

Cameo Classics is the name of the new
eastern producing company which has
been formed for the making of feature
pictures based upon original stories.
"Home-Keeping Hearts," the first screen
drama bearing the imprint of this organi-
zation, will be published early in Septem-
ber by Playgoers Pictures, Inc., through
Pathe exchanges.

The men behind the new producing
unit are Charles W. Barrell and Carlyle
Elhs of New York, and Albert L. Cook
of Columbus, Ohio.

The publication schedule for R-C Pic-
tures for September, announced by R-C
Pictures Corporation for the opening of
the new year's production program, in-
cludes four features of extraordinary in-
terest and merit, and is a criterion of the
year's program which includes twenty-
six productions, according to an an-
nouncement just made. The year's pro-
duction program includes Pauline Frederick
in six productions, Sessue Hayakawa in
six, Doris May starring in five Hunt
Stromberg Productions, four directors'
productions by Louis J. Gasnier, and five
directors' productions directed by Wil-
liam Christy Cabanne.

First Is Announced

The first of the season's publications,
which had its pre-release showing at the
Capitol theatre, New York, recently, is
"Where Lights Are Low," starring Ses-
sue Hayakawa. This is described as a
gripping drama of love in a palace gar-
den and in Chinatown's mysterious cav-
erns. Direction was by Colin Campbell.
It is scheduled for distribution on Sep-
tember 4.

Pauline Frederick's first production for
the year is "The Sting of the Lash," di-
rected by Henry King. The story is by
Harvey T. Gates. It is described as one
of the strangest love stories ever told on
the screen, picturing a man who sank
low in degradation, and who was regen-
erated through the power, steadfastness
and loyalty of a woman's love. It is
scheduled for publication on Septem-
ber 11.

Barbara Castleton Stars

"Shams of Society." a Walsh-Fielding
Production, directed by Thomas B.
Walsh, is set for publication on Septem-

Screen and Press
Function Alike

The contention has always been
that there is no vast difference be-
tween the press and the screen.
Elmer Pearson, director of ex-
changes for Pathe, goes further in
declaring that the same type of
genius characterizes both the suc-
cessful editor and the enterprising
exhibitor.

"It would almost seem," he says,
"that some of the wisest and most
successful of (exhibitors) had
taken lessons from the late Charles
A. Dana, Horace Greeley, James
Gordon Bennett or Joseph Pulit-
zer."

In his comparicon Mr. Pearson
states that like editors no theatre
man would present pictures inac-
curate in essential details, nor nic-
tures that are uninteresting. The
enterprising exhibitor, he points
out, appreciates the value of the
news reel, the short subjects, which
are akin to the short newspaper
story; the serial, which is also a
popular literary feature; and the
animated cartoons, which take the
place o; the comic strip in papers.
He says that both the editor and
the exhibitor show the same genius
for winning their public.

ber 18. It is a strange drama of life with
tragedy lurking near — and an amazing
climax. Barbara Castleton is the star.

The fourth of the first month's produc-
tions will be the Gasnier production, "A
Wife's Awakening," which will be issued
on September 25. It is the story of a
man with a crooked soul who would have
made his wife a cat's paw in his shady
deals, but her eyes were opened in time
to see his petty cowardice. In the cast
are William P. Carleton, Fritzi Brunette,
Sam DeGrasse, Beverly Travers and
Edythe Chapman. It was adapted from
an original story by Jack Cunningham.
Production Is Resumed

Announcement is made that produc-
tion has been resumed at the Robertson-
Cole Studios, Inc., Hollywood, Cal., with
Doris May, the new R-C Pictures star in
Hunt Stromberg Productions, at work in
a number of the scenes of her first star-
ring vehicle which has the working title
of ''The Foolish Age." The scenario is a
screen adaptation by Violet Clarke of an
original story written for Miss May by
Mr. Stromberg.

Included in the cast are Otis Harlan,
Hallam Cooley, Bull Montana, "Broken
Nose" Murphy, Arthur Hoyt and Lillian
Worth. The production is being directed
by William A. Seiter.

Warren to Distribute
Post Nature Pictures

Pictures Will Have Story-
Interest Declares
Producer

The F. B. Warren Corporation has
acquired the 1921-1922 series of Post
Nature Pictures for distribution through
its exchanges. This series is produced
by the Post Pictures Corporation and
last year was shown for an extended run
in the Criterion, Rivoli and Rialto the-
atres in New York City.

Will Have Story Interest

Albert Redfield, president of the Post
Pictures Corporation and C. E. Elliott,
director general, are authority for the
statement that the new Post series will
excel all former pictures from this or-
ganization in photographic excellence
and plot interest.

"These pictures are not scenics," said
Mr. Redfield. "Each little production,
one reel in length, will carry a little story
enacted by real people in surroundings of
exquisite beauty. Our scenario writers
have furnished a pretty plot for each
subject."

First Subjects Titled

The 1921-1922 series of Post Nature
Pictures to be sold by the Warren organ-
ization will consist of twenty-six single
reel subjects, released one every second
week, beginning Sunday, September 4th.
The first subject of the new series will be
"My Barefoot Boy." This will be fol-
lowed two weeks later by "Ramblers
Three." "A Bit Old Fashioned," "Puppy
Days," "Robinson Crusoe Hours," "My
Rural Relations," "The City," "A Win-
ter's Tale," "Le Voyageur," "The Way
of a Teacher," "An Auto Motive," "The
Lamplighter," "In the Great North,"
The Lone Indian."

i:\HIBITORS HERALD

August 20, 1921

Re -Title Film in Accordance With
Demand for "Title With a Punch"

Universal-Jewel Adaptation of "Fanny Herself"
Will Be Distributed Under the Name
of "No Woman Knows" .

Following a two months' survey
among exhibitors on the question:
"Should the title of a popular book be
retained for p'cture purposes?" Universal
has decided to retitle the Jewel produc-
tion of Edna Ferber's popular novel,
"Fanny Herself."

"No Woman Knows" has been selected
as the title under which the picture will
be distributed. The film was directed by
Tod Browning.

Cochrane Launches Survey

According to Universal the survey re-
vealed that a majority of exhibitors want
"a title with a punch; one that will draw
irrespective of the book's popularity."
The survey was launched by R. H. Coch-
rane, vice-president.

Hundreds of good titles were rejected
because it was felt they were not big
enough for the picture, which is claimed
by Universal to be powerful in theme,
yet human in its appeal. When the title,
"No Woman Knows," was suggested, it
immediately received unanimous acclaim.
Its exploitation possibilities were espe-
cially noted, and plans already are under
way, it is reported, to campaign the pro-
duction to an extent even greater than
the exploitation put behind "Outside the
Law" and "Reputation."

Popular Players in Cast

In the cast of the picture are Mabel
Julienne Scott in the leading role; Stuart
Holmes in the leading heavy role; E. A.
Warren, popular character actor; Max
Davidson, John Davidson, Grace Mar-
vin, Dick Cummins, Earl Scbenck, Snitz
Edwards, Joseph Swickard, Danny Hoy,
Eugenie Forde, Baby Bernice Radom
and little Raymond Lee and Dorothy
Dern.

The production is nearing completion
at Universal City, with the final scenes

being cut and titled. The feature is
scheduled for publication early in Sep
tember.

Decrease in Cost of
Production Forecast

Goldwyn Says Saving Possible
Without Sacrificing
Quality

A decrease in production costs without
sacrificing quality is the aim of Samuel
Goldwyn, president of Goldwyn Pictures
Corporation. In a statement just issued
Mr. Goldwyn says:

Costs Being Cut

"We are now making pictures at a
lower cost than formerly. We do not
intend, however, to lower the quality of
our productions. Many items of expense,
formerly regarded as necessary, are being
eliminated. Salaries are being reduced
and expenditures are watched with a
careful eye. This is necessary in order
that motion pictures may remain a popu-
lar priced amusement.

"There are several ways in which econ-
omy can be practiced and yet not detract
from the entertainment value of the pic-
ture. The first of these is to select
strong, human stories. If the picture has
this, it does not need extravagant spec-
tacles to bolster it up and it will gain a
wider following than any celluloid circus.
New Blood Needed

"There is room in this industry for new
blood — young blood. This company is
looking for young men and young women
of good looks and ability.

"Another way in which we can econ-
omize— both for the benefit of ourselves
and our audiences — is to use more scenic
suggestion in place of the stark realism
which has become an obsession in motion
picture production."

Scene from "No Woman Knows," the first Uni-
versal-Jewel production scheduled for early
ML It is .in adaptation of the stoi-y "Fanny
Herself

National Exchanges Has

Acquired Comedy Series

National Exchanges, Inc., announces
that a contract has been closed with Sam
Ffrus for the publication of a series of
two-reel comedies, the first two of which
are "The Midnight Girl" and "Wanted a
dirl." featuring John Junior and Edna
Shipman. The first of this series is sched-
uled for September publication.

Hooking on "Shadows of the West," a
five reel feature presented by Motion Pic-
ture Producing Company of America,
Inc., and issued by National Exchanges,
are being made at a surprising rate, it is
announced.

"Ropes" for Miss du Pont

Universal has purchased the play
"Ropes" as a starring vehicle for Miss
du Pout. The star now is working in
"The Rage of Paris" under the direction
of Jack Conway.

LEWIS ALLEN BROWNE
Selznick staff writer.

Selznick Scribe Kept
Busy on Continuities

Contributes Original Stories
as Vehicles for Stars
of Company

Lewis Allen Browne, special writer of the
Selznick staff, has been kept exceptionally
busy during the past months turning out
original stories and continuities for the
Selznick program of the coming year. Mr.
Browne is author of several plays, novels
and many magazine stories and a magazine
and newspaper editor of many years ex-
perience.

He has just completed an original story
and continuity for a Ralph luce production
for Conway Tearle, entitled "Pierre of the
Sea," which will be produced on the quaint
island possesions of France off the coast
of Newfoundland. Just prior to that he
completed an original story and continuity
for Eugene O'Brien, entitled, "Clay
Dollars."

Since Mr. Browne has been connected
with the Selznick organization as a special
writer he has produced many screen suc-
cesses, both original stories and adaptations
of stories by other authors. Among his
adaptations has been "Poor, Dear Margaret
Kirby," from a novel by Kathleen Norris;
"The Road of Ambition" from a novel by
Elinor Sterne; "The Honor of His House,"
from a novel by Andrew Soutar and such
stones as "A Dangerous Paradise," "Hand-
cuffs or Kisses," "Shadows of the Sea"
and "A Man of Stone."

Among his original stories was "The
Land of Opportunity." a Ralph Ince-
Lincoln production.

Non-Theatrical Company
Formed in New England

The National Non-Theatrical Motion
Pictures, Inc., has been formed by a
group of New England business men for
the production of educational and indus-
trial films. Its offices will be located at
142 Berkeley street, Boston. Phillip
Davis has been chosen managing di-
rector.

EXHIBITORS HERALD

August 20, 1921

EXHIBITORS HERALD

August 20, 1921

Scene from "The Princess of New York," a Paramount production made in England
with David Powell starring and Mary Glynne (left) in support. It is based on
Cosmo Hamilton's novel.

Zukor Reorganizes His Production

Forces at Paramount London Plant

Future Features Will Be Produced by Foremost
F.P.-L. Directors With Casts Composed
of American Players

Under a complete reorganization of
Paramount's producing forces in London
all future pictures will be produced by
the foremost directors of the Famous
Players-Lasky organization with Amer-
ican stars and actors as members oi ine
casts.

Announcement of the reorganization
has been made by Adolph Zukor, presi-
dent of F. P.-L., following a conference
with Jesse L. Lasky, vice-president in
charge of production. Mr. Zukor states
that in the future no money nor effort
will be spared in making the Paramount
pictures produced in Europe among the
best of the company's product.

Have Excellent Studio

"The ground has been thoroughly
broken now," says Mr. Zukor, "and the
advance guard of our producing forces
who have been making pictures in our
London plant have done excellent work.
Conditions there, however, have now
reached the point where we are able to
produce pictures that will rank with any
we have made in our studios in this
country.

"We have an excellently equipped
studio in Islington, a suburb of London,
and we have all of Europe at our front
dour to use for location--. It is our inten-
tion in the future to take advantage of
this wealth of background to the utmost.

"In line with our reorganization policy
We have just sent to England two of our
foremost producing units, which know
American methods and the American
public's requirements. These units are
headed by John S. Robertson and George
Fitzmauricc, two directors whose work-
has placed them in the forefront of
American producers.

"Mr. Robertson is now producing
' Pcrpctua,' a big, line drama, written by

Dion Clayton Calthorp, one of the lead-
ing younger British dramatists. The
continuity for this production was writ-
ten by Josephine Lovett, and the leading
roles will be played by David Powell
and Ann Forrest.

"Scenes for 'Perpetua' will be taken
not only in England, but also in France,
Spain and Italy, so that all of the beau-
tiful scenery of Europe will be the back-
ground for its action.

"George Fitzmaurice heads the other
unit, and our plans for his European pro-
ductions are equally ambitious. Mr.
Fitzmaurice sailed recently with his wife,
Ouida Rergere, who will write all the
continuities for his future productions.
Mr- Fitzmaurice probably will stay in
Europe for a year or more and will use
all of England and the continent for the
background of his pictures.

Norman Kerry in Cast

"Mr. Fitzmaurice's first British pro-
duction will be "Three Live Ghosts,"
which he will make from the successful
Rroadway comedy of this last season.
Norman Kerry will play the leading male
role, and Anna O. Nillson will have the
feminine lead. John Miltern and Cyril
Chadwick also will have prominent parts
in the production.

"Following 'Three Live Ghosts' Mr.
Fitzmaurice will produce 'The Man from
Home,' Booth Tarkington's famous
novel and play.

"So that the photographic quality of
their productions will be maintained at
the same level that has characterized all
of their pictures, Mr. Robertson and Mr.
Fitzmaurice have taken their own cam-
eramen with them. Roy Overbaugn, wno
photographed 'Sentimental Tommy' and
'Dr. Jekyl and Mr. Hyde,' will continue
to work with Mr- Robertson, and Arthur

Miller, who has done the photography
for all. of Mr. Fitzmaurice's pictures, will
sail next week.

Geraghty Goes Abroad

"Mr. Lasky has just appointed Thomas
J. Geraghty production manager of our
London studio, succeeding Robert E.
MacAlarney, who is to return to this
country. Mr. Geraghty will work under
the supervision of Al Kaufman, who is in
general charge of all of our European
producing activities."

McCormick and Charnas
Conceive Novel Plan to
Exploit Federated Film

A novel stunt for exploiting "Danger-
ous Toys," the Federated Film Ex-
change's feature, is being conducted by
S. Barret McCormick, manager of the
Allen theatre, Cleveland, and Harry
Charnas, Cleveland franchise holder of
Federated.

The picture goes into the Allen on
August 28. As advance publicity the
Cleveland News and the Sunday News-
Leader have been conducting a contest
for the selection of a leading woman, an
ingenue and a child, boy or girl, and fifty
other persons to take part in a one-reel
dramatic subject to be made on the Allen
stage during the run of the picture.

Samuel Bradley, director of the Fed-
erated picture, is to wield the megaphone
on this short subject. Each night fol-
lowing the first night of the run there
will be screened the scenes shot the day
previous. During the week following the
engagement the entire picture will be
shown. Charnas has offered to aid in
conducting a similar campaign in any
other sizable theatre in his territory.

Prizma Makes Colored

Prints for Production

Adolph Zukor, president of Famous
Players-Lasky Corporation, was so im-
pressed with the pastel painting of "Am-
bition" by Prince Paleologue, that he
contracted with this well-known Rou-
manian artist for twenty-four of a similar
nature. These have been photographed
by Prizma as color embellishments for
"Experience."

82 Days on Loew Circuit

"Greater Than Love," the J. Parker
Read, Jr., production with Louise Glaum,
which Associated Producers is distribut-
ing, has been booked for eighty-two days
in Loew's New York theatres, according
to an announcement by General Manager
Al Lichtman. This picture also will play
the entire Lynch circuit in the South and
the entire Hulsey circuit in the South-
west.

Announces First Holt Film

Jesse L. Lasky announces that Jack
Holt's first starring picture for Para-
mount will be "The Call of the North,"
an adaptation of Steward Edward
White's novel of Alaska, "Conjurer's
House." The screen adaptation is by
Jack Cunningham. Joseph Henabery will
direct.

Barter Sent to Coast

H. H. Barter, formerly assistant to
General Manager Robert Kane at Para-
mount's Long Island studio, has gone to
Hollywood, where he will act in the
capacity of assistant to Jesse L. Lasky
and Charles Eyton. general manager of
the West Coast studios.

August 20, 1921

EXHIBITORS HERALD

ETTERS from READER

Communications to this department should not exceed
500 words in length. Anonymous letters will under no
conditions be considered for publication by the editor.

Approves Tariff Editorial

SCRANTON, PA.— To the Editor: I
am in accord with the editorial statement
in the July issue of Exhibitor's Herald
with respect to tax -on films. We are
now taxed to death and no matter what
excuses may be offered, tariffs are a tax
on the consumer and often the means
through which vicious monopolies are
maintained and the American public vic-
timized.

But in this instance, however, it is folly
to tax that which in the very nature of
things, often because of local conditions,
we cannot produce and thus deprive us
of its use as well as force the price up if
■we insist upon having it. I am not so
sure foreign countries would retaliate
with a tariff on our goods, but if it was
done, it would naturally interfere with
the distribution of American films abroad
as a tariff interferes with a similar dis-
tribution of "pyroxlyn" in the Fordney
bill. It is on page 12 of this bill as it is
now in the senate, after having passed
the house. I understand that that is the
trade name of the raw material used in
making films. A tax of 35 cents a pound
means a monopoly. — M. L. O'Toole, Com-
erford Amusement Company, Scranton,
Pa.

A Satisfied Exhibitor

AVON PARK, FLA.— To the Editor:
An exhibitor cannot go wrong when he
books a Pathe or Hodkinson picture.
They are all good, the price is fair, the
picture will please, and the office treats
you square. I have my first Realart pro-
duction to kick on except Alice Brady
and she does not draw here. In fact, the
people simply will not come out when she
is advertised to play. Realart was very
nice to me and canceled her productions.
— E. D. Boston, Capitol theatre, Avon
Park, Fla.

Film Rentals Too High

BARNESVILLE, GA.— To the Edi-
tor : The reason I am not reporting on
more pictures is because I am only run-
ning two days a week on account of the
high film rentals.

People are tired of high admission
prices. I am experimenting on cheaper
admission prices and cheaper film rentals.
On the days I can't get good pictures at
reasonable rentals, I cut those days out.
The public is sore at specials (so-called)
at advance admission prices. — A. If.
McCarthy, manager, Mildred theatre,
Barnesville, Ga.

Objects to Profanity

JAMESPORT, MO.— To the Editor:
We feel that it is the duty and privilege
of exhibitors throughout the country
(especially the small town exhibitors) to
register a kick on the insane practice of
using cuss words and profanity on the
screen. You very rarely show a picture

nowadays but that there are a number of
titles throughout the run of the picture
that contains real honest to goodness cuss
words.

While we do not think we are any
better than anybody else, yet, we do not
like to see them used on the screen. A
good percentage of our patrons are
church people and if are to hold their
good will and esteem, we cannot hope to
do so if we tolerate this useless practice
of cuss words on the screen. It is only
food for censors and does not add power
or force to the picture. Let's hear from
others on this subject. Wre may have
started something and we trust we have.
— McClure and Faulkner, Comique the-
atre, Jamesport, Mo.

Jenkins Replies to Meyer

• NELIGH, NEB. — To the Editor:
Through the courtesy of the Herald I
desire to reply to our mutual friend, Fred
S. Meyer, of
Hamilton, Ohio:

On my return
from a trout
fishing trip to
the Black Hills.
I picked up the
July 23 issue of
our favorite
journal and read
your very spicy
comeback. Good,
that was rich,
but it was just
what I expect-
ed. Whenever
an O h i o a n
speaks of his
native state, he
always swells up and says, "Sir, Ohio is
the mother of presidents," and that no
doubt accounts for so many women
going there to raise families. Whenever
I see a boy from Ohio I always pat him
on the head and say, "Lucky boy!"

Your reply reminds me somewhat of
the minister in Los Angeles who was
called upon to officiate at the funeral of
a deceased tourist when he said, "Friends,
1 know nothing whatever of the deceased,
as he was a stranger here, but I desire
to make a few remarks about Los
Angeles."

You will not be expected to apologize
to the "wets" for having stopped off in
Lincoln, as you seem inclined to do, for
the "extras" charged to room 321 of the
Lincoln hotel during your stay would
seem to make an apology unnecessary.

You ask "Where is Neligh?" Why,
boy, where was you brung up? Don't
they teach geography in Ohio? NeHgh
is bounded on the north by the Aurora
Borealis; on the east, by the rising sun;
on the south, by the perfume from the
alfalfa fields, and on the west by the
"shades of evening twilight, gathered
from the slopes of long ago" as Opie
Read would say, but it isn't so much
that that makes her famous. Just think
who lives here! And besides that,
Neligh is where the "Squawk" is pub-
lished and if you are not a constant and
earnest reader of the "Squawk," you

J. C. Jenkins

might as well move out of Ohio, for
you'll never be president.

W hile you was sweltering in the heat
of Hamilton, I was sleeping peacefully
under three woolen blankets with my
"tummy" full of rainbow trout in the
Black Hills and dreaming of "full houses"
which only come in dreams and with full
stomachs. But speaking of trout, Oh
Boy, 1 returned to the waters all that
measured under sixteen inches.

Fred, I'll bet my reputation against a
coon dog that you're a mighty good
scout, and if you will come out here the
last week in October and go duck hunt-
ing with me, I will promise you will go
home feeling like a real man, and glad
that you'd been a short time resident of
Neligh. Give my love to Sarah and all
of the children and tell Fred, Jr., to get
ready for the presidency. — J. C. Jenkins,
Auditorium theatre, Neligh, Neb.

Prices and Bathing Girls

FLORENCE, COLO.— To the Editor:
I am a small town exhibitor and I have
learned from past experience that it is
not profitable to raise admission prices
on any feature, unless it is one that has
played at the largest theatres in the
majority of large cities at advanced
prices. In such event, the big daily
papers have carried large advertisements
and the general public is prepared to
look for an advance on such features and
is not so likely to condemn the exhibitor
for a moderate raise. My policy is to
have one straight price and when I have
a big feature 1 depend on doing double
the amount of busines in order to show
a profit without advancing prices.

All exhibitors know that they have
many features below the standard of
what they had expected when they
booked the feature. These are shown
to our patrons at regular prices and in
some instances they are not worth the
price. The patron takes his medicine and
does not complain and hopes to see some-
thing better the next time he comes. If
you charge him an advanced price the
first time you have a really good feature,
he resents it and is justly entitled to such
resentment and as a rule, they are free
in their criticism.

Public opinion for you and your busi-
ness is a wonderful asset. It's worth in
any business is inestimable. It's abso-
lutely necessary for a lasting success in
any walk of life. It's not for sale at any
price and still it's as free as the air we
breathe if we conduct our business on
the level and never, for any considera-
tion, betray the trust of the public whose
confidence and good will you seek.

I never give extra emphasis or ex-
ploitation to a feature which I have not
satisfied myself would back up every-
thing I claimed for it. And when I do
tell my patrons I have something extra
good, they know I honestly believe that
very thing and they usually show it by
coming out. I never cry "Wolf" until I
have the animal caged and ready for ex-
hibition.

For five years I have flatly refused to
show any feature or any comedy that I
believed to be vulgar or purely sensa-

EXHIBITORS HERALD

August 20, 1921

tional and there are letters of protest
from me on file in many of the head
offices in New York because of pro-
ducers' transgressions in this direction
and the same being the very cause of
censorship today. Every exhibitor
knows what displeases his patrons and
he should kick like a steer when he gets
such subjects, because the wise producer
will heed reproof. We must please the
people that make this business possible
and it can't be done with filth, trash,
debasing stories or a leg show.

I'm not a saint and I can appreciate
the beauty of a pretty limb as much as
the next one. BUT — I have learned from
experience it takes more than a leg show
to make a real comedy or a feature and
if some of these 15 cent directors could
see how disgusted people are when they
have to look at some coarse subject —
directed by some nut that had the idea
that the only requisite for a feature or
a comedy was half a dozen bathing girls
with as many beads on — if he could only
see what a fool he had been and had
supposed other people to be — he would
mend his ways and would leave out
bathing beauties except in such scenes
as they were necessary to the telling of
a clean, entertaining story. Their appear-
ance under proper conditions is not re-
sented and some directors have sense
enough to show them in a way that will
please and not offend.

Good, clean, wholesome pictures build
business and make money for the exhib-
itor. The other kind destroys business.
Censorship in my town is not thought of
because it's not needed. I don't run that
kind of pictures and the producer that
makes pictures needing censorship will
starve to death if all exhibitors will lay
off him. Put the reformers out of a job
by killing the fellow who makes reform
necessary. — B. P. McCormick, owner,
Liberty theatre, Florence, Colo.

Lon Burton and Showmanship

GRAND ISLAND, NEB.— To the
Editor: For the benefit of the butcher,
baker or candlestick maker, who not
only insulted Mr. Lon Burton of Live
Oak, Fla., but all showmen who tend to
their own business and get business while
the other so-called exhibitor is busy figur-
ing out some way to drive his competitor
out of business, let me say that here is
one theatre that is hitting the ball right
now and has been through the dull period
felt by so many others.

I have a 12 year old boy who could
have run a theatre during the past five
years and made money. NOW, the show-
man is coming back into his own and
showmanship is what's going to sell the
public from now on, as the entertain-
ment seeker is shopping and is his own
censor, meaning that public opinion is
the real censor and far superior to any
state or local board.

Clean up pictures so mother and father
would not be embarrassed by little Nellie
or Willie asking questions like, "Mother,
what does that mean — adultery?" How
does mother answer that question? By
keeping the child away from the theatre
and staying away herself. Pop doesn't
go much except when persuaded by Mom
and the kids, so maybe some of this so-
called bad picture business can be traced
to this. I'm right and I admit it. Some
popular well liked actress sets a fine ex-
ample in smoking cigarettes. The unso-
phisticated child gets a fine idea. Oh,
what's the use? Maybe this great in-
dustry will wake up after a few more
hard knocks and give the public what it
wants, instead of trying to drive the
horse to water.

Anyway I think the fish that wrote
that letter to Lon Burton from Cleveland
should take a primary course in salmon

JACK HOLT
Newly elevated to stardom by Paramount,
showing his wrist watch and everything.

fishing. I imagine he is about the type
that would go out and cover his compet-
itor's advertising up, about as unethical
a thing as is done in the show business. —
Jolly Jones, Jr., manager, Majestic
theatre, ' Grand Island, Neb. (assistant
stage manager of the late Mr. Richard
Mansfield until his death and a member
of the I. A. T. S. E. No. 22, Washington,
D. C, for twenty years).

Another Defense of Paramount

BINGHAM CANYON, UTAH.— To
the Editor: In your issue of July 16,
you had a letter written by Mr. D. F.
Thornburg of Nebraska City, Neb.,
knocking Paramount pictures. His article
is beyond all reason as we find in our
four years' experience that Paramount
pictures are the best money makers for
us and most satisfactory to our patrons.
We can always rely on Paramount pic-
tures for being in the best of condition,
best of photography, and most of all,
clean and good directing.

We cannot praise the Salt Lake office
of the Famous Players enough. We
have always found Mr. Lou Marcus, dis-
trict manager, down to the shipping clerk,
that each and everyone is treating us
with courtesy and best of service. We
have never left the Famous Players office
without being absolutely satisfied in
every respect. We are positive that with-
out Paramount pictures, we could not
exist in the exhibiting business.

Mr. Editor, if not too much trouble, we
would like to give our word of apprecia-
tion to each and every one of the Salt
Lake film exchanges, with one exception.
We would like to express our heartiest
thanks to the following: Mr. Marcus
and his staff of Famous Players, Mr. L.
L. Hall and his staff of Associated First
National, Inc., Mr. G. L. Cloward and
his staff of Metro, Mr. D. F. Farquhar
and his staff of Select, and Mr. A. S.
Bailey and his staff of Pathc.

We can truthfully say that we would
not be in business today if it were not
for these distinguished gentlemen, owing
to the principal copper mines in Bingham
being closed down tight and the popula-
tion decreasing 70 per cent, dropping
attendance 60 per cent. We have never
met with more square business men than
the exchange men of Salt Lake territory.
— T. M. Chf.stler. manager, Paramount
Princess theatre, Bingham Canyon, Utah.

Sale sman (at automobile show) — "Are
you interested in a new motor car?"

Pedestrian Visitor — "Naw, I'm just see-
ing how it feels to dodge 'em without
gettin' hit." — Vaudeville News.

Speedo — "What kind of a car have you?"
Peppo — "A Venus Four."
Speedo — "Oh, I see; a stripped chassis."
— The Dirge.

Pedestrian (conversing with friend in
automobile) — "Is it a self-starter?"

New Driver — "No, I have to crank the
old boat. I'll say she's a self-stopper,
though !" — Detroit News.

Helen — "Why did you pass him up, May?
I thought you liked him."

May — "I liked him well enough, but I
couldn't go through life with him. I didn't
like the make of his cay."— National Hotel
Reporter.

Jokum — "Gracious ! Your mud guard is
all smashed! Did you bump into some-
thing?"

Bunkum — "No; we were standing per-
fectly still and a fire hydrant skidded into
us." —

Passenger — "Say, does this car always
make this noise?"

Driver — "No, only when its running." —
Tennessee Mugwump.

A tourist reports seeing the following
police regulations posted up in Ireland:
"Until further notice every vehicle must
carry a light when darkness begins. Dark-
ness begins when the lights are lit." — Bos-
ton Transcript.

Clergyman — "I brought back the second-
hand car I bought from you last week. It
is too obstreperous."

Dealer— "What's wrong? Can't you run
it?"

Clergyman — "Not and stay in the min-
istry."— Motor Life.

Weiss Sells Territory on

"Adventures of Tarzan"

The following territories have been dis-
posed of by Louis Weiss of Adventures of
Tarzan Serial Sales Corporation on the
chapter play, "Adventures of Tarzen,"
starring Elmo Lincoln :

A. Wciland of Standard Film Exchange,
Pittsburgh — Western Pennsylvania and
West Virginia; Ben Amsterdam of Master-
piece Film Attractions, Philadelphia —
Hastcrn Pennsylvania and Southern New
Jersey; Marion Kohn, holder of Federated
franchise for California, Arizona and Ne-
vada.

Offers Pictorial History

Charles Urban has just published a
Kineto Review called "Old New York"
which will give motion picture audiences an
excellent comparative idea of how the splen-
dor of the metropolis today compares with
the city as it used to be. Each of the
scenes is comparative. First one sees the
view of former times, then follows the pic-
ture as it actually is today.

August 20, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this de partment.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

American

The Honey Bee, with Marguerite Syl-
via.— Played this picture on Sunday to
good crowds and pleased the majority. —
A. I. Latts, Majestic theatre, Ashland,
Wis. — Neighborhood patronage.

Six-Feet-Four, with William Russell.
— This pleased my patrons who like
Western pictures, and they also liked the
star. — Joe A. Wright, Dixie theatre,
Goldhwaite, Tex. — Small town patronage.

A Live Wire Hick, and Slam Bang
Jim, with William Russell. — Very good
plays. Bill at his best. He takes good
here. — D. A. Kooker, Happy Hour the-
atre, Ewen, Mich. — Small town patron-
age. ,

Sunset Jo*es, with a special cast. —
Good Western. Played on Saturday to
a very good house, for the summer. —
Spalding Bros., Gem theatre, Taylorville,
111. — Neighborhood patronage.

Associated Producers

I Am Guilty, with Louis Glaum. — Good
picture. — D. E. Fitton, Lyric theatre,
Harrison, Ark. — Small town patronage.

A Small Town Idol, a Mack Sennett
production. — This Sennett comedy is bet-
ter than Married Life or Down on the
Farm, but it did not get me any money at
the box office. — Strand theatre, Living-
ston, Mont. — General patronage.

The Foolish Matrons, a Maurice Tour-
neur production. — Had this booked for
seven days, and pulled it on third day. —
W. J. Johnson, Palace theatre, Long
Beach, Calif. — General patronage.

Love, with Louise Glaum. — This pic-
ture, true to name, was a love of a pic-
ture, and very pleasing. — William Noble,
Criterion theatre, Oklahoma City, Okla.
— General patronage.

Lying Lips, a Thomas H. Ince pro-
duction.— An excellent picture. Very
good business, under present conditions.
— Grand theatre, Thomasville, Ga. —
Small town patronage.

Home Talent, a Mack Sennett produc-
tion.— I believe this is the poorest Sen-
nett comedy I ever saw. — J. C. Stack,
Royal theatre, Carroll, la. — General pat-
ronage.

Home Spun Folks, a Thomas H. Ince
production. — One of the best and clean-
est pictures ever made. The kind that
would dispense with the censor, and
pleases 100%. Drew a big house. Many
expressed themselves that it was the
best they had seen. — J. W. Bascom, Pas-
time theatre, Sisson, Calif. — Neighbor-
hood patronage.

A Thousand to One, with Hobart Bos-
worth. — A good picture, but business was
the poorest for the entire year of 1921,
and weather was good. — Strand theatre,
Livingston, Mont. — General patronage.

The Perfect Crime, an Allan Dwan
production. — Did the poorest business of

any picture during the past year. The
name killed the picture. So many turned
it down. — Donald W. Knapp, Strand
theatre, San Bernardino, Calif. — General
patronage.

First National

Peck's Bad Boy, with Jackie Coogan.
— Ran this 1st half of week, and did
wonderful business. It seems people do
not want the sob stuff during the hot
spell, but want to laugh and be happy.
Pictures of this kind make you forget the
hard times and the hot weather. — Louis
B. Goulden, Princess theatre, Frankfort,
Ind. — General patronage.

The Sky Pilot, a King Vidor produc-
tion.— Splendid feature. Good drawing
card. Will justify extra advertising,
though I do not believe in advanced
prices. Get your profit on the extra
amount of business. — B. P. McCormick,
Liberty theatre, Florence, Colo. — General
patronage.

Jim the Penman, with Lionel Barry-
more. — An ordinary picture. Poor busi-
ness.— E. A. Baradel, Palace theatre,
McGhee, Ark. — General patronage.

Playthings of Destiny, with Anita
Stewart. — Good variety in this, snow
scenes and tropical. Many compliments.
— Mrs. R. G. Jordan, Hinsdale theatre,
Hinsdale, 111. — Neighborhood patronage.

The Sky Pilot, a King Vidor produc-
tion.— Exceptionally pleasing. Went over
big— H. E. Yost, West End theatre,
Santa Ana, Calif. — Neighborhood pat-
ronage.

The Kid, with Charlie Chaplin.— A
very good show and will please the audi-
ence. It has just enough comedy to be

DIANA ALLEN

In "The Conquest of Canaan," the Paramount
picture starring Thomas Meighan.

good. The last reel is fine. — W. T.
Biggs, Empire theatre, Anita, la. —
Neighborhood patronage.

The Kid, with Charlie Chaplin.— The
best picture of the season. Played two
days to capacity business. — H. F. Lodd,
New Liberty theatre, Rouces Point, N.
Y. — Neighborhood patronage.

The Golden Snare, with a special cast.
— A very good picture. Wonderful
screening and a story and picture that
ought to please in any house. — Donald
W. Knapp, Strand theatre, San Bernar-
dino, Calif. — General patronage.

The Sky Pilot, a King Vidor produc-
tion.— Fine picture. Good, clean western.
Cleaned up on this. No censors for pic-
tures like this one. — August Binder, Ar-
thur theatre, Detroit, Mich. — Neighbor-
hood patronage.

Peck's Bad Boy, with Jackie Coogan.
— A money getter. Used truck and 23
children to fine advantage. Best house
in five months. Kid's great. Book it and
show them a good picture once more. —
E. A. Baradel, Palace theatre, McGehee,
Ark. — General patronage.

The Perfect Woman, with Constance
Talmadge. — Good picture and cast ex-
cellent.— Henry W. Gauding, Lincoln
theatre, Pittsburgh, Pa. — Neighborhood
patronage.

The Notorious Miss Lisle, with Kath-
erine MacDonald. — Good story', but the
American Beauty seems to have a fixed
expression and nothing can change it.
( Poor business. Star does not pull them
out here. — E. A. Baradel, Palace theatre,
McGehee, Kans. — General patronage.

The Kid, with Charles Chaplin.— The
only picture I ever played two days, and
business fine. The best Chaplin ever
made. Will get the business in any town.
— B. J. Worman, Memorial Hall theatre,
West Port, N. Y. — Neighborhood pat-
ronage.

Dinty, a Marshall Neilan production. —
This one made the kids holler louder
than usual. They got on their feet, and
whooped 'er up. Wesley Barry's freck-
les are worth $100 apiece in this picture.
Book it and advertise it like a circus.
It's there and then some. — McClure and
Faulkner, Comique theatre, Jamesport,
Mo. — Neighborhood patronage.

My Lady's Latch Key, with Katherine
Mac Donald. — A splendid picture, splen-
didly played by a splendid cast. Pleased
large audiences. — William Noble. Cri-
terion theatre, Oklahoma City, Okla. —
General patronage.

Habit, with Mildred Harris. — Very
good picture with powerful moral lesson.
Pleased everybody. — J. Carbonell. Mon-
roe theatre, Key West, Fla. — Neighbor-
hood patronage.

The River's End, a Marshall Neilan
production. — One of the finest pictures
we have ever shown. Good crowd, two
nights at advanced price. Patrons well

EXHIBITORS HERALD

August 20, 1921

Jacqueline Logan, former "Follies" girl, who plays the feminine lead with Mabel
Normand in her Mack Sennett — Associated Producers production "Molly O."

pleased. — A. A. Suszyke, Majestic thea-
tre, Manston, Wis. — Small town patron-
age.

Old Dad, with Mildred Harris. — Good
picture. Anyone that ever attended col-
lege is sure to enjoy this picture, for it
sure reminds one of their college days.
— W. H. Goodroad, Strand theatre, War-
ren, Minn. — Neighborhood patronage.

Love, Honor and Behave, a Mack Sen-
nett production. — Dandy comedy. No
business. I agree with Mr. Golden of
Pittsburgh: that the swivel chair man is
an optimist beyond reason. He should
come out in the sticks and try a shot or
two. — E. A. Baradel. Palace theatre, Mc-
Gehee, Ark. — General patronage.

The Sky Pilot, a King Vidor produc-
tion.— Did not expect much of this pic-
ture, but after running it found it to be
an A-l. Drew fairly well.— Donald W.
Knapp, Strand theatre, San Bernardino,
Calif. — General patronage.

The Kid, with Charlie Chaplin.— Played
two days to excellent business. Chap-
lin's best picture. Need another one like
it.— P. J. Henry, Clinton theatre, Platts-
burg, N. Y. — Neighborhood patronage.

Good References, with Constance Tal-
madge. — A very good one. Star draws
for us here, and folks like her type of
pictures more than the heavy acting type.
Makes them smile instead of cry. — Mc-
Clure and Faulkner, Comiouc theatre,
Jamesport, Mo. — Neighborhood patron-
age.

Good References, with Constance Tal-
madge. — Fine picture. Everyone who saw
it was well pleased Business good. — A.
S. Carlos. Byon theatre, Jcaneritte, La.
— Neighborhood patronage.

The Inferior Sex, with Mildred Har-
ris.— A good program picture. The star

is a beauty. — C. A. Foster, Texas the-
atre, Carthage, Tex. — Neighborhood pat-
ronage.

Fox

Children of the Night, with William
Russell. — We never run a sorry Russell.
His pictures please all classes. In a way
high class, but always a good fight in
them. — J. G. Varnell, Princess theatre.
Piedmont, Ala. — Small town patronage.

A Ridin' Romeo, with Tom Mix-
Best Mix picture ever made. Fastest
moving you could ever imagine. Pleased
100%. — Dixij? theatre, McMinnville, Tenn.
— Neighborhood patronage.

Bare Knuckles, with William Russell.
— Wm. Russell has another good one. It
pleased my Saturday audience. Book it
if you want the Western style of shows.
— W. T. Biggs, Umpire theatre, Anita,
la. — Neighborhood patronage.

Oliver Twist, Jr., with Harold Good-
win.— Just ordinary. Fair program. If
I am any prophet this star will have to
step lively to hang in the elements.
Proper subjects and clever directing may
turn the trick. Otherwise good night. — B.
P. McCormick, Liberty theatre, Florence,
Colo. — General patronage.

Skirts, with Clyde Cook. — Fox's idea
of something. Was nothing. The opera-
tor and myself saw the last reel. We
arc old and tough and could stand it. —
G. N. Armstrong, Y. M. C A. theatre,
Rose Lake. Idaho- General patronage.

Get Your Man, with Buck Jones. — Fx-
cellent. Could not be improved. Buck's
best picture, and we hope to have more
like it. — Luna theatre, Brooklyn, New
N oi k Neighborhood patronage.

Tiger's Cub, with Pearl White. — A
very good picture, pleased audience. —

Louis B. Goulden, Royal theatre, Frank-
fort, Ind. — General patronage.

A Ridin' Romeo, with Tom Mix. — Mix
good card for Saturday picture. Full of
action. — Grand theatre, Thomasville, Ga.
— Small town patronage.

Wing Toy, with Shirley Mason. — Good
program picture. Poor business. — E. A.
Baradel, Palace theatre, McGehee, Ark.
— General patronage.

The Blushing Bride, with Eileen Percy.
— A dandy little comedy, will please all
that can be pleased. We all like Eileen.
— G. N. Armstrong, Y. M. C. A. theatre,
Rose Lake, Idaho. — Neighborhood pat-
ronage.

The Girl of My Heart, with Shirley-
Mason. — Here is a fine play. Titles are
good as a sermon. Shirley gets the crowd
for us. — A. J. Steggall, Opera House,
Fayette, la.

Tiger's Cub, with Pearl White— Only
fair. This star is out of her element when
it comes to features. — B. P. McCormick,
Liberty theatre, Florence, Colo. — Gen-
eral patronage.

The Challenge of the Law, with Wil-
liam Russell. — Picture good if it wasn't
for so many dark scenes. Why don't
the producer look out for this? — P. G.
Held. Sterling theatre, Fairmont, Nebr.
— Neighborhood patronage.

Beyond Price, with Pearl White.— A
long picture, but the interest was kept
up. As a whole, a very good picture. —
J. G. Catlew, Catlew's theatre. Barring-
ton, 111. — Neighborhood patronage.

The Texan, with Tom Mix.— Star al-
ways eood, but the story is poor. — An-
ton Sleoka, Jewel theatre, Okemah,
Okla. — General patronage.

The Road Demon, with Tom Mix. — A
good picture. Western subject and did
a good business with same. Star draws
well for me. — E. M. Crawford, Ectes Hall
theatre, Keene Valley, N. Y. — Neighbor-
hood patronage.

Sunset Sprague, with Buck Jones. —
Fine picture. Will please most any audi-
ence. Book it. — R. M. Parkhurst. Em-
n;ro theatre, Harrisburg, Ark. — Neigh-
borhood patronage.

The Square Shooter, with Buck Jones.
— Good, live Western. Buck is one of
my patrons' favorites and gets them
along with the topnotchers, Sunshine
remedy Chase Me. Rather tame. — H. A.
Wishard, Wishard theatre, Bloomfield,
la. — Home patronage.

The Road Demon, with Tom Mix. —
This is the best one for me this season.
Patrons liked it fine. Star is a fine draw-
ing card. — C. F. Aldrick, Regent theatre.
Ft. Regis Falls, W Y. — Neighborhood
patronage.

The Mother Heart, with Shirley Ma-
son.— Dandy little picture and dandy lit-
tle star. — E. A. Baradel, Palace theatre,
MeGehee, Ark. — General patronage.

Goldwyn

Wet Gold, with a special cast. — Picture
realistic, but did not please. My audience
does not like this kind of picture. — H.
E. Yost, West End theatre, Santa Ana,
Calif. — Neighborhood patronage.

It's a Great Life, with a special cast.
— Great title to draw from. Patrons all
more or less disappointed. Did not like
this one. Poor business. — A. S. Carlos,
Byon theatre, Jeancritte, La. — Neighbor-
hood patronage.

The North Wind's Malice, with Vera
Gordon. — Very well liked by our patrons.
Good snow scenes. — Mrs. R. G. Jordan,
Hinsdale theatre, Hinsdale, 111.— Neigh-
borhood patronage.

Honest Hutch, with Will Rogers.—

August 20, 1921

EXHIBITORS HERALD

Good picture. Good business in spite of
heat. Bill is liked in this community.
Luna theatre, Brooklyn, New York. —
Neighborhood patronage.

Jes' Call Me Jim, with Will Rogers.—
An excellent picture, played to good busi-
ness, and heard many good comments.
Don't be afraid to book this one. — W. H.
Goodroad, Strand theatre. Warren, Minn.
— Neighborhood patronage.

A Tale of Two Worlds, with a special
cast. — A good picture, but a little too
melodramatic in spots. — H. E. Yost,
West End theatre, Santa Ana, Calif. —
Neighborhood patronage.

The Charming Deceiver, with a special
cast. — A good picture. — J. C. Stack,
Royal theatre, Carrell, la. — General pat-
ronage.

Dollars and Sense, with Madge Ken-
nedy.— Good program picture. — P. G.
Held, Sterling theatre, Fairmont, Nebr. •
■ — Neighborhood patronage.

Flower of the Desert, with Geraldine
Farrar. — A fair picture, but I can't get
the crowd with her. Not liked here. —
Jno. I. Saunders, Cheney theatre, Cheney,
Kans. — Neighborhood patronage.

Madame X, with Pauline Frederick. —
Best picture I have played this season.
Drew fine. — W. A. Knowlton, Two Bills
theatre, Elizabeth, N. Y. — Neighborhood
patronage.

Out of the Storm, with a special cast.
— A very good picture. Will please most
any kind of an audience. — W. H. Good-
road, Strand theatre. Warren, Minn. —
Neighborhood patronage.

The Slim Princess, with Mabel Nor-
mand. — The poorest Mabel Normand
picture I ever played. Nothing to it.
Silly from start to finish.— P. G. Held,
Sterling theatre, Fairmont, - Nebr. —
Neighborhood patronage.

Hodkinson

The Kentucky Colonel, with Joseph
Dowling. — A real honest-to-God southern
story with plenty of action. I have
played over twenty features from Hod-
kinson, and have yet to show my first
lemon. Believe all small town exhibitors
should use their features. — W. E. Boylan,
Lobby theatre, Cathlmet, Wash. — Small
town patronage.

The Spenders, with a special cast. — A
very good production. Pleased all that
saw it. Poor business, due to hot weather
and depression. Book it. I intend to re-
peat it. — Strand theatre, Livingston,
Mont. — General patronage.

The Spenders, with a special cast. — A
mighty good picture which pleased a
mighty good crowd. Nuff. — William No-
ble, Criterion theatre, Oklahoma City,
Okla. — General patronage.

Down Home, an Irvin Willatt produc-
tion.— Excellent small town story.
Enough comedy to brighten up the sad
parts. All my patrons were well pleased.
— W. E. Boylan, Lobby theatre, Cathl-
met. Wash. — Small town patronage.

The Kentucky Colonel, with Joseph
Dowling. — Pleased about 50 per cent.
Star had less work than other charac-
ters. Poor business. — E. A. Baradel,
Palace theatre, McGehee, Ark. — General
patronage.

Metro

Over the Wire, with Alice Lake. —
Splendid picture. Star gaining popular-
ity.— Grand theatre, Thomasville. Ga. —
Small town patronage.

The Off-Short Pirate, with Viola Dana.
— Poor business. People thought it too
silly and did not fail to tell me so. —

August Binder, Arthur theatre. Detroit.
Mich. — Neighborhood patronage.

The Greater Claim, with Alice Lake. —
Always pleases. The production was ex-
tra good. Book it. — J. Carbonell, Mon-
roe theatre. Key West, Fla. — Neighbor-
hood patronage.

Stronger Than Death, with Nazimova.
— A production of bigger and better pic-
tures, without any story for a foundation
and rambles through seven reels which
have no meaning. Some mighty fine act-
ing, and very big sets that cost lots of
money, but after sitting through the
thing you are much disappointed. Two
days average to poor business. — Will H.
Bremer, New Cozy theatre, Winchester,
Ind. — Neighborhood patronage.

Someone In the House, with a special
cast. — Satisfactory as regular program
picture. — Giacoma Bros., Crystal the-
atre, Tombstone, Ariz. — General patron-
age.

Dangerous to Men, with Viola Dana. —
Good picture, and star well liked here. —
Sam DuBois, Dos Palos theatre, Dos
Palos, Cal. — Neighborhood patronage.

Paramount

The Home Stretch, with Douglas Mc-
Lean.— Star's best picture since "2&s/2
Hours Leave." Will please anywhere. —
Grand theatre, Thomasville, Ga. — Small
town patronage.

The Bronze Bell, a Thomas H. Ince
production. — Passable. Not one of Ince's
good ones. It will go by on the Ince
name. — J. Carbonell, Monroe theatre. Key
West, Ha. — Neighborhood patronage.

Too Much Speed, with Wr.llace Reid. —
Big business and well liked. Reid is
not only handsome, but can act. Direc-
tion fine. — H. E. Yost, West End theatre,
Santa Ana, Cal. — Neighborhood patron-
age.

O'Malley of the Mounted, with William
S. Hart. — Mighty good. — D. E. Fitton.
Lyric theatre, Harrison, Ark. — Small
town patronage.

Silk Hosiery, with Enid Bennett. —
Splendid picture. Patrons all well
pleased, and good business. — A. S. Carlos.

Byon theatre, Jeanerette, La. — Neighbor-
hood patronage.

What Happened to Jones, with Bryant
Washburn. — Fair comedy drama. Not as
good as stage play. — Philip Rand, Rex
theatre, Salmon, Idaho. — Small town pat-
ronage.

The Round-Up, with Roscoe Arbuckle.
— My patrons all enjoyed this picture and
told me so. "Fatty" always gets the
people out here. — Joe A. Wright. Dixie
theatre. Goldthwaite, Tex. — Small town
patronage.

Too Much Speed, with Wallace Reid. —
One of the best of his auto series. — W. J.
Johnson, Palace theatre. Long Beach,
Cal. — General patronage.

Told in the Hills, with Robert War-
wick.— A good production. Has an all-
star cast. — D. A. Kooker, Happy Hour
theatre, Ewen, Mich. — Small town pat-
ronage.

The Six Best Cellars, with Bryant
Washburn. — Pleased about fifty-fifty.
Many thought there was nothing to the
story. Some liked the comedy situations,
while others thought it only ordinary
screen entertainment.— Horn & Morgan.
Star theatre. Hay Springs, Neb. — Small
town patronage.

Half an Hour, with Dorothy Dalton. —
Good picture. Patrons well pleased.
Star well liked. Business good. — A. E.
Carlos, Byon theatre, Jeanerette, La. —
Neighborhood patronage.

Mrs. Temple's Telegram, with Bryant
Washburn. — Ridiculously funny. but
withal an excellent lesson. My patrons
loud in their commendation of this witty
production. — Mrs. W. H. Heifer, Itasca
theatre, Alice, Tex.— Small town patron-
age.

Terror Island, with special cast. — Pa-
trons liked this very well: full of action.
Drew good. Capacity. — W. J. Richards,
Riverside theatre, Greensboro, Md. —
Neighborhood patronage.

The Witness for the Defense, with
Elsie Ferguson. — This is a good picture,
which will hold the attention all the way
through, and the star does good work.
An English picture. — Wm. B. Stubbs,

The New York-New England delegation leaving the Madison street terminal,
Chicago, for Minneapolis to attend the national convention of the Motion Picture
Theatre Owners of America.

EXHIBITORS HERALD

August 20, 1921

Mgr.. Liberty theatre, Erick, Okla. —
Small town patronage.

Greased Lightning, with. Charles Ray.
— A winner. The inimitable Charley is at
his best here. — J. Herbert Talbert, Legion
theatre, Norwich, Kan.

Widow by Proxy, with Marguerite
Clark. — A dandy good comedy. All well
pleased. — W. H. Gilfillan, Lotus theatre,
Red Lake Falls, Minn. — Neighborhood
patronage.

Burglar Proof, with Bryant Washburn.
— Pretty good, but it failed to draw. Too
much waste footage of film. — Mrs. R. G.
Jordan, Hinsdale theatre, Hinsdale, 111. —
Neighborhood patronage.

You're Fired, with Wallace Reid. — Oh,
yes, Theodore Roberts with his cigar was
in this one, and so was Wanda Hawley.
Every fellow in town envied Wallace
Reid in this production and so will you if
you run it. — Philip Rand, Rex theatre,
Salmon, Idaho. — Small town patronage.

The Miracle Man, with a special cast. —
Played two days to big business. Will
go over in any small city. Patrons
pleased 100 per cent. — P. W. Quinlin,
Ideal theatre, Chateaugay, N. Y. —
Neighborhood patronage.

The Egg Crate Wallop, with Charles
Ray. — Crowd liked this one. — Les
Hobles, Reel Joy theatre, King City, Cal.
— Neighborhood patronage.

Humoresque, with a special cast. —
Very sweet. Picture one that should
draw anywhere. — James S. Maffitt,
Perry Point theatre, Perry Point, Md. —
Neighborhood patronage.

A Lady in Love, with Ethel Clayton. —
Excellent picture, but the title silly. I
think many stayed away on that account.
People would read it over and shake their
heads and walk away. The picture is
excellent. — Mrs. W. H. Heifer, Itasca
theatre, Alice, Tex. — Small town patron-
age.

La Apache, with Dorothy Dalton. —
Very good. Good business. — C. E.
Belden, Midway theatre, Mogollon,
N. M. — Mining camp patronage.

In Mizzoura, with Robert Warwick. —
A little slow, as the title would indicate,
but seemed to please the majority. — C.

EDITH STOREY

Star of the Hjiyworth feature, "The Greater
Profit," presented by R-C Picture* Corpora-
tion with two of her pet*.

H. Thomas, Community theatre, Galve,
la.

Widow by Proxy, with Marguerite
Clark. — Mighty clever little picture. Nice
and clean, too. — Alvin S. Frank, Jewel
theatre, Lafayette, Colo. — Neighborhood
patronage.

The Miracle Man, with a special cast. —
It went over big.' — Raymond Gear, May-
flower theatre, Florence, Kan. — General
patronage.

Always Audacious, with Wallace Reid.
— This is a good clean picture, that kept
them guessing. Heard many good re-
marks on this one. — Joe A. Wright, Dixie
theatre, Goldthwaite, Tex. — Small town
patronage.

Turning the Tables, with; Dorothy
Gish. — A fine little comedy suited to
Dorothy, and she sure puts it over in a
pleasing manner. Give your audience a
good laugh. Book this one. — J. B. End-
ert, Endert theatre, Crescent City, Cal. —
General patronage.

2Zz/2 Hours Leave, with Douglas Mc-
Lean and Doris May. — One of the best
plays I have ever run. Would advise all
exhibitors to get it. — D. A. Kooker,
Happy Hour theatre, Ewen, Mich. —
Small town patronage.

Turning the Tables, with Dorothy
Gish.— Typical picture for Dorothy Gish.
She does lots of funny stunts. — J. C. Car-
low, Carlow's theatre, Barrington, 111. —
Neighborhood patronage.

Something to Think About, a Cecil B.
DeMille production. — This picture pleased
the majority of my patrons. It is differ-
ent from most pictures, there are no
villainous parts played. Each star holds
the sympathy of the audience all the way
through. — Joe A. Wright, Dixie theatre,
Goldthwaite, Tex. — Small town patron-
age.

Pathe

The Sage Hen, an Edgar Lewis pro-
duction.— A mighty good picture. One
that has a wonderful outdoors atmos-
phere. A good story and fine direction.
Good. Book it, and tell 'em its different,
and it is, too. — McClure & Faulkner,
Comique theatre, Jamesport, Mo. —
Neighborhood patronage.

The World and His Wife, with Alma
Rubens. — A real special. Stars of
Humoresque do wonderful acting. —
Dixie theatre, McMinnville, Tenn. —
Neighborhood patronage.

Realart

The March Hare, with Bcbe Daniels. —
Boys, here is a clean-cut comedy drama.
The kind that will please and build busi-
ness.— B. P. McCormick, Liberty the-
atre, Florence, Colo. — General patronage.

Moonlight and Honeysuckle, with
Mary Miles Minter. — A slow moving
thing that lost Minter many followers
here that she had only recently ac-
quired with Don't Call Me Little Girl.
The rather far-fetched plot lacks a single
punch and you constantly await the end.
Detail none too good. AH in all .it's one
of the poorest things Realart has released
in many weeks. — Harold F. Wendt,
Kivoli tlicatrc, Toledo, O. — Downtown
patronage.

She Couldn't Help it, with Bebe
Daniels.— Excellent program picture. —
Giacoma Bros., Crystal theatre, Tomb-
stone, Ariz. — General patronage.

The Outside Woman, with Wanda
Hawley. — High class picture. Lots of
good laughs in it. — J. G. Varncll, Prin-
cess theatre, Piedmont, Ala. — Small town
patronage.

Miss Hobbs, with Wanda Hawley. —
Excellent picture. Went over fine. Pa-
trons well pleased. — C. Malphurs, Drcam-

JAMES W. MARTIN
President and General Manager United States
Moving Picture Corp.

land theatre, High Springs, Fla. — Neigh-
borhood patronage.

The Land of Hope, with Alice Brady.
— Good picture. Best Brady picture from
Realart. — Chas. Kuchan, Idylhour thea-
tre, Canton, 111. — Mixed patronage.

The Outside Woman, with Wanda
Hawley. — Good for the whole family. —
D. E. Fitton, Lyric theatre, Harrison,
Ark. — Small town patronage.

The Land of Hope, with Alice Brady. —
Best Brady picture in some time. Star
is losing drawing power here. — Grand
theatre, Thomasville, Ga. — Small town
patronage.

Ducks and Drakes, with Bebe Daniels.
— Fine picture. Splendidly acted, and
very pleasing. — William Noble, Capital
theatre, Oklahoma City, Okla. — General
patronage.

Ducks and Drakes, with Bebe Daniels.
— The cutest picture I have ever seen
her in. Patrons doubted the title, but
were more than pleased with picture.
Good business. — A. S. Carlos, Byon the-
atre, Jeanerette, La. — Neighborhood pat-
ronage.

The Luck of the Irish, with a special
cast. — One of the best pictures we have
ever known. Good business. — H. C.
Marsha, Library theatre, Peru, N. Y. —
Neighborhood patronage.

The Plaything of Broadway, with Jus-
tine Johnston. — Very good picture. All
Realart's stars are liked here. Pleased
about 90 per cent. Good business. —
Agnes P. Calvert, Movie theatre. Tacoma,
Wash. — Neighborhood patronage.

Don't Call Me Little Girl, with Mary
Miles Minter. — Good feature. Suitable
for all the family. — B. P. McCormick,
Liberty theatre, Florence, Colo. — General
patronage.

The House That Jazz Built, with
Wanda Hawley. — Very pleasing comedy.
— Grand theatre, Thomasville, Ga. —
Small town patronage.

Don't Call Me Little Girl, with Mary
Miles Minter. — Exceptionally good. Best
of her pictures we have run. — J. W. Eng-
lish, Seminole theatre, Homestead. Fla. —
Small town patronage.

Food for Scandal, with Wanda Hawley.
— Good picture. Good business. Realart
stars get the money. — W. A. Nance, The
White Grand, Conway, Ark. — Neighbor-
hood patronage.

Such a Little Queen, with Constance
Binncy. — Not as good as most of the Bin-

August 20, 1921

EXHIBITORS HERALD

ney pictures. Was well liked, however.
We have had very few from Realart
which are not very good. — Horn & Mor-
gan, Star theatre, Hay Springs, Neb. —
Small town patronage.

You Never Can Tell, with Bebe
Daniels. — Something new here. Life in
big city hotel graphically portrayed. At
first you will be wary as to whether it is
a vamp play or not, but it has a surpris-
ing turn which makes it a fine clean little
comedy-drama. — Philip Rand, Rex the-
atre, Salmon, Idaho. — Small town patron-
age.

Robertson-Cole

One Man in a Million, with George
Beban. — Splendid picture. Pleased them
all. — A. A. Suszyki, Majestic theatre,
Manston, Wis. — Small town patronage.

Salvage, with Pauline Frederick. —
Great star work, but picture has a very
weak ending. No appeal to the ending. —
J. Carbonell, Monroe theatre, Key West,
Fla. — Neighborhood patronage.

Kismet, with Otis Skinner. — Played
one day. This is a wonderful produc-
tion, lavish and big picture. Drew capac-
ity.— Dave Seymons, Saranac Lake,
N. Y. — Neighborhood patronage.

Kismet, with Otis Skinner. — Pleased 90
per cent of packed house. Forty cents
admission. — Giacoma Bros., Crystal the-
atre, Tombstone, Ariz. — General patron-
age.

Seven Years Bad Luck, with Max
Linder. — Splendid comedy-drama. Will
justify extra advertising. — B. P. McCor-
mick, Liberty theatre, Florence, Colo.—
General patronage.

The Stealers, with a special cast.— A
splendid picture along religious lines.
Good house, well pleased. — A. A. Sus-
zycki, Majestic theatre, Manston, Wis. —
Small town patronage.

Selznick

A Fool and His Money, with Eugene
O'Brien. — This one was a surprise. Went
over the best for the summer. Book this
one, and you will not go wrong. Played
this picture with special music. — White
& Lawrence, Columbia theatre, Moira,
N. Y. — Neighborhood patronage.

The Miracle of Manhattan, with
Elaine Hammerstein. — An excellent pic-
ture, and good work by star. Poor busi-
ness.— E. A. Baradel, McGehee, Ark —
General patronage.

The Man Who Lost Himself, with Wil-
liam Faversham. — One of the best pic-
tures we have shown this year. Business
poor. — Grand theatre, Thomasville, Ga. —
Small town patronage.

Society Snobs, with Conway Tearle. —
Just fair. Selznick looms up on every
sub-title like a 24-sheet stand on a vacant
lot. Looks coarse and reflects on the
judgment of the art director. There are
others "sniping" this free advertising.—
B. P. McCormick, Liberty theatre, Flor-
ence, Colo. — General patronage.

Marooned Hearts, with Conway Tearle.
—Pleased our patronage very much. A
very good picture. — Frank Allen, Rose
theatre, Byron, 111. — Small town patron-
age.

Society Snobs, with Conway Tearle.—
No good. Lay off of this one. A good
star but about the poorest story on the
screen.— C. A. Foster, Texas theatre,
Carthage, Tex. — Neighborhood patron-
age.

The Girl of the Sea, with Betty Hil-
burn. — Very good picture. Gave 100 per

cent satisfaction. I ran a two-reel Larry
Semon comedy with same at admission
of 10 and 30 cents.— P. G. Held, Sterling
theatre, Fairmont, Neb.— Neighborhood
patronage.

Bucking the Tiger, with Conway
Tearle. — Good picture, in six reels.
Would be better in five. — Chas. Kuchan,
Idylhour theatre, Canton, 111. — Mixed
patronage.

Gilded Lies, with Eugene O'Brien. —
Good program picture. Poor business. —
E. A. Baradel, Palace theatre, McGehee,
Ark. — General patronage.

Society Snobs, with Conway Tearle. —
Country town of 2,100. Swell picture.
Pleased everyone. Let's have more of
these. Very good business. — A. S. Car-
los, Byon theatre, Jeanerette, La. —
Neighborhood patronage.

The Valley of Doubt, with a special
cast. — Splendid hot weather program.
Snow scenes are many and beautiful.
Makes the crowd feel cooler. — B. P. Mc-
Cormick, Liberty theatre, Florence, Colo.
— General patronage.

A Divorce of Convenience, with Owen
Moore. — After you show this get out of
town if you don't want to be criticized
for taking the money. Poorest picture I
have ever shown. Am glad I had a slim
house. — E. A. Baradel, Palace theatre,
McGehee, Ark. — General patronage.

Girl of the Sea, with Betty Hilburn —
Very good; can't go wrong on this one.
The best we've run this season. No
kicks. — Herman Salmon, Jr., Cissna Park
Movie, Cissna Park, 111. — Neighborhood
patronage.

Pleasure Seekers, with Elaine Ham-
merstein. — Good program picture.
Pleased all. — E. A. Baradel, Palace the-
atre, McGehee, Ark. — Small town pat-
ronage.

Pleasure Seekers, with Elaine Ham-
merstein.— Good, clean entertainment.
Good business, too. You won't have to
hide from your patrons on this one. — W.
A. Nance, The White Grand, Conway,
Ark. — Neighborhood patronage.

United Artists

The Nut, with Douglas Fairbanks. —
Tied up with drug store with nut display.
Good picture and good business. — W. A.
Nance, The White Grand, Conway, Ark.
— Neighborhood patronage.

Through the Back Door, with Mary
Pickford. — Ran this picture second half
(same week as Peck's Bad Boy) and was
the biggest week we ever had at this the-
atre. This only convinces that it's not
the saving on pictures that keeps the ball
rolling, but in giving the people the best
and biggest pictures on the market during
this hot spell. — Louis B. Goulden, Prin-
cess theatre, Frankfort, Ind. — General
patronage.

The Mark of Zorro, with Douglas
Fairbanks. — Played one day to good
business. A fine picture. — Mrs. E.
Walton, Happy Hour theatre, Lake
Placid, N. Y. — Neighborhood patronage.

Through the Back Door, with Mary
Pickford. — Good picture. Big business.
This kind of a picture gives both patrons
and exhibitor satisfaction. — W. A. Nance,
The White Grand, Conway, Ark. —
Neighborhood patronage.

Universal

Desperate Trails, with Harry Carey. —
One of the best of Carey's this year.
Poorest business this year on Carey. He
will soon come back if he makes a few
good pictures like this. — Strand theatre,
Livingston, Mont.

The Fighting Lover, with Frank Mayo.
— Good show, but not up to Mayo's
others. I ran a Star comedy with it, but
the comedy was fierce. No more Star
comedies on my screen. — W. T. Biggs,
Umpire theatre, Anita, la. — Neighbor-
hood patronage.

Human Stuff, with Harry Carey. —
Very good. Carey popular star here.
Run with Joe Martin comedy. Patronage
not good, due to hot weather. Pleased
90 per cent. — Herman Salmon, Jr., Cissna

EXHIBITORS HERALD

August 20, 1921

(Left) Douglas MacLean, Thomas H. Ince, star, is presented the key to Chattanooga, Tenn., where he made personal appear-
ances recently. Left to right we have Dick Park, manager of Tivoli theatre, Mayor Chambliss, MacLean, Bogart Rogers, per-
sonal representative, and £. R. Rodgers, manager of Tennessee Enterprises. (Right) R. E. DeBruler, managing director
of Howard theatre, Atlanta, Ga., Douglas MacLean, W. E. Kaliska, house manager of Howard, and crowds of enthusiastic
fans in the background.

Park Movie, Cissna Park, 111. — Neighbor-
hood patronage.

Under Crimson Skies, with Elmo Lin-
coln.— A good one. — D. A. Kooker,
Happy Hour theatre, Ewen, Mich. — Small
town patronage.

Pink Tights, with Gladys Walton. —
Preacher boosted this for me. A good
clean picture that pleased all. — Les
Hables, Reel Joy theatre, King City, Cal.
— Neighborhood patronage.

Tiger True, with Frank Mayo. — Good
picture. Will please any audience. A
dandy picture with lots of action. Fair
business. — Agnes P. Calvert, Movie the-
atre, Tacoma, Wash. — Neighborhood pat-
ronage.

Wolves of the North, with Eva Novak.
— Star good, but how can a girl of good
habits play in a story like that? Good
title, good star, but bum story. — Anton
Slepka, Jewel theatre, Okemah, Okla. —
General patronage.

Once to Every Woman, with Dorothy
Phillips. — A dandy story, and a well
pleased crowd. Star does not draw here.
— Chas. Hyde, Grand theatre, Pierre,
S. D. — Small town patronage.

Colorado, with Frank Mayo. — They
went out telling what a swell picture this
was. Business off. Mayo has no pulling
power for my house. Star good. Pic-
ture good. — VVm. Thacher, Royal theatre,
Salina, Kan. — General patronage.

Society Secrets, with Eva Novak. —
You can take their money on this one
and not feel the least bit guilty. It will
be a repeater with us. — G. N. Armstrong,
Y. M. C. A. theatre, Rose Lake, Idaho. —
Neighborhood patronage.

Once to Every Woman, with Dorothy
Phillips. — The best picture played this
season. Will go over anywhere. Fine
business. — Mrs. G. H. Hart, Strand the-
atre, Lyon Mountain, N. Y. — Neighbor-
hood patronage.

West Is West, with Harry Carey.—
Nothing to it. Go to sleep any place in
it. Carey deserves better story. — Frank
ti. Rose theatre, Byron, 111. — Small
town patronage.

The Unknown Wife, with Edith Rob-
erts.— Good picture; pleased 100 per
cent. Star is well liked here, and is get-
ting very popular. — Agnes P. Calvert,
Movie theatre, Tacoma, Wash. — Neigh-
borhood patronage

Outside the Law, with Priscilla Dean. —
Dandy. One of the very few pictures

which has done more the second night. —
Chas. Hyde, Grand theatre, Pierre, S. D.
— Small town patronage.

The Great Air Robbery, with Ormer
Locklear. — Biggest picture from point of
attendance this year. Patrons pleased
100 per cent. — A. E. Pearson, Pearson's
Perfect Pictures theatre, Winthrop, N. Y.
— Neighborhood patronage.

The Secret Gift, with Gladys Walton —
One of the very best. We will repeat
later. — G. N. Armstrong, Y. M. C. A.
theatre. Rose Lake, Idaho. — General pat-
ronage.

All Dolled Up, with Gladys Walton. —
Good picture with a dandy star. Pa-
trons well pleased. — Chas. Kuchan,
Idylhour theatre, Canton, 111. — Mixed
patronage.

Under Crimson Skies, with Elmo Lin-
coln.— Would be good program offering,
but cannot see how they call it a special.
— R. Ross Riley, Wigwam theatre, Ober-
lin, Kan. — General patronage.

Vitagraph

What's Your Reputation Worth? with
Corinne Griffith. — Beautiful picture, pa-
trons well pleased and want more like it.
Fine business. — A. S. Carlos, Byon the-
atre, Jeanerette, La. — Neighborhood pat-
ronage.

The Heart of Maryland, with Catherine
Calvert.— A very fine picture. Ran this
on July 4th and did a nice business
against hot weather and outside celebra-
tions.— J. C. Stack, Royal theatre, Car-
roll, la. — General patronage

The Courage of Marge O'Doone, with
a special cast. — Not. up to other Cur-
w'oods, yet people liked it. The fight
between two bears is worth the price of
admission. Forty and :J0 cents. — Philip
Rand, Rex theatre, Salmon, Idaho. —
Small town patronage.

The Courage of Marge O'Doone, with
a special cast. — Best picture I have
shown this year. Did fine and patrons
liked this one. — Mrs. G. H. Hart, Strand
theatre, Lyon Mountain, N. Y. — Neigh-
borhood patronage.

Black Beauty, with lean Paige. — Pic-
ture did not please. Poor business. —
Grand theatre, Thomasville, Ga. — Small
town patronage.

Dead Men Tell No Tales, with a special
cast. — My patrons all liked this one. It's
a play full of excitement. — Agnes P. Cal-

vert, Movie theatre, Tacoma, Wash. —
Neighborhood patronage.

State Rights

Women Men Love (Bradley), with
William Desmond. — Business above
average. Good acting. Pleased. — C. M.
Adams, Drury Lane theatre, Detroit,
Mich. — Transient patronage.

The Parish Priest (Garfield), with
William Desmond. — Very good. Best
Desmond picture yet. Don't be afraid of
this one. — Luna theatre, Brooklyn, N. Y.
— Neighborhood patronage.

Madonnas and Men (Climax), with a
special cast. — A very well produced offer-
ing and must give credit to the director
for his excellent work. The cast gave a
wonderful performance and was well
liked by all who saw it. Average to
poor business two days. — Will H.
Bremer, Cozy theatre, Winchester, Ind. —
Neighborhood patronage.

The Stream of Life (Plymouth), with
a special cast. — Surely a fine clean pic-
ture which should have the support of
every church in every town when played.
Some scenes beautiful. Patrons will go
out thinking of better things of life. —
Horn & Morgan, Star theatre, Hay
Springs, Neb. — Small town patronage.

Fickle Women (D. N. Schwab), with
David Butler. — A very pleasing picture,
with a very displeasing and misleading
title. Pleased 100 per cent. — Les Hables,
Reel Joy theatre, King City, Cal.—
Neighborhood patronage.

Madnonnas and Men (Climax), with a
special cast. — The only picture that ever
held up well on second day. Capacity
business. This one will not please the
rough necks. — Jack Mathews, PlattsburJ
theatre, Plattsburg, N. Y. — Neighbor-
hood patronage.

Hearts and Masks (Federated), with
Elinor Field. — Very good program pic-
ture. Pleased everyone. — C. M. Adams,
Drury Lane theatre, Detroit, Mich. —
Transient patronage.

Hush (Equity), with Clara Kimball
Young. — A picture that is mighty well
done. Capable cast, lavish production
and very well directed. Holds interest
from beginning to end. Patrons well
pleased. The first Young offering shown
here in some time and was welcome.
Business average for two days showing. —

August 20. 1921

EXHIBITORS HERALD

Will H. Bremer. New Cozy theatre, Win-
chester, Ind. — Neighborhood patronage.

The Soul of Rafael (Equity), with
Clara Kimball Young. — Good picture,
but not the kind my patrons like. Poor
business. — A. S. Carlos, Byon theatre.
Jeanerette, La. — Neighborhood patron-
age.

A Western Adventurer (W. S. P. C),
with William Fairbanks. — My second
Fairbanks. Both good. Lots of action.
A real fight in this one. If you want to
pull them use the six-sheet on this one.
Will bring you extra business. You
won't disappoint them. They will go out
well pleased. — Wm. Thacher, Royal the-
atre, Salina, Kan. — General patronage.

The Tidal Wave (Stoll), with a special
cast— Much better than I expected.
Good program picture. All of the cast
were good except the leading lady. — Chas.
Kuchan. Idylhour theatre, Canton, 111. —
Mixed patronage.

The Sport of Kings (Buffalo), with a
special cast. — A race horse picture that
went over well for me. Will please small
town audience anywhere. — O. W. Hol-
land, Town Hall theatre, Peru, N. Y.—
Neighborhood patronage.

The Barbarian (Pioneer), with Mon-
roe Salisbury. — Broke all attendance rec-
ords at advanced prices. Pleased 90 per
cent. Wonderful scenery of Mt. Shasta
and mountain lakes. Good clean picture.
Something different. — J. W. Bascom,
Pastime theatre, Sisson, Cal. — Neighbor-
hood patronage.

Serials

The White Horseman (Universal),
with Art Acord. — On eighth episode and
without doubt the best serial ever run
in my house. Has them all skinned.—
Dixie theatre. McMinnville, * Tenn. —
Neighborhood patronage.

The Purple Riders (Vitagraph), with
Joe Ryan. — Flaying the fourth episode
and holding up fine. Lots of action and
pleases all. — I. N. Lyons, Palace theatre,
Ft. Covington, N. Y. — Neighborhood pat-
ronage.

The Diamond Queen (Universal), with
a special cast. — On the sixteenth episode.
Going big for hot weather business. You
can't go wrong on this serial. — Wn\-
Thacher, Royal theatre, Salina, Kan. —
General patronage.

Fantomas (Fox), with a special cast. —
Have bought this serial on statement of
Fox man, "The biggest and best serial
ever made." But am on thirteenth
episode and business falling off every
episode. — Anton Slepka, Jewel theatre.
Okemah, Okla. — General patronage.

The Purple Riders (Vitagraph). with
Joe Ryan. — Went over the best of any
serial I ever played. Lots of action and
a great Westerner. Held up all the way
through.— W. W. Phillips, Phillips thea-
tre, Hopkinton, N. Y. — Neighborhood
patronage.

Short Subjects

You'll Be Surprised (Educational;,
with a special cast. — Best comedies on
the market from Educational, and have
-not run a bad one yet. The monkey
packs them in. — Dixie theatre, McMinn^
ville, Tenn. — Neighborhood patronage.

Hot Dog (Universal), with Harry
Sweet. — People like these Universal Cen-
tury comedies as well or better than some
of the so-called high-class ones. Not
enough of Brownie, the wonder dog, in
this one, though. — Horn & Morgan, Star
theatre, Hay Springs, Neb. — Small town
patronage.

The Jockey I Fox), with Clyde Cook. —

Very good comedy. Kept them laughing
all the time. — J. G. Catlow, Catlow's the-
atre, Barrington, 111. — Neighborhood pat-
ronage.

A Monkey Hero (Universal), with Joe
Martin. — They are all good. This one
the best. Joe Martin gets them out, both
young and old. The animals interest
them all. The best two-reel subjects I
have used. — J. W. Bascom, Pastime the-
atre, Sisson, Cal. — Neighborhood patron-
age.

In Bad Again (C. B. C). with Sid
Smith. — Hallroom Boys comedies always
please, especially the new series, which is
as good, if not better, than some of the
so-called special comedies on the market
today. — Louis B. Goulden, Princess the-
atre, Frankfort, Ind. — General patronage.

A Fliwer Wedding (Federated), with
Monty Banks. — Good, clean comedy.
Monty Banks comedies are very good, so
far. This one went fine. — Wm. Thacher,
Royal theatre, Salina, Kan. — General pat-
ronage.

Meeting All the Trains (First Na-
tional), with a special cast. — Very meek.
No laughs in it. — E. A. Baradel, Palace
theatre, McGehee, Ark. — General patron-
age.

Vod-A-Vil Movies (Spanuth). with a
special cast. — All these are excellent.
Book them. — Philip Rand. Rex theatre.
Salmon, Idaho. — Small town patronage.

Nearly Married (Federated), with
Monty Banks. — This is the poorest one I
have run so far. Nothing to it. No
laughs. — Wm. Thacher, Royal theatre,
Salina, Kan. — General patronage.

Fighting Fury (Universal), with Hoot
Gibson. — Two reels of film wasted. —
Frank Allen, Rose theatre, Byron. 111. —
Small town patronage.

His Dizzy Day (Federated), with
Monty Banks. — One of the greatest
Western comedies ever ran. It kept them
laughing from start to finish. Keep your
audience laughing these hot days and no
business kicks will be heard.— Louis B.
Goulden. Princess theatre, Frankfort,
Ind. — General patronage.

Laughing Gas (Universal), with a
special cast. — These Century comedies,
except the animal kind, are very poor. —
Philip Rand. Rex theatre, Salmon, Idaho.
— Small town patronage.

The Timber Wolf (Universal), with a
special cast. — Universal has six of these
Red Rider series two-reel pictures.
I have run four of them. If you want
good north woods dramas you will find
these good. Have not had a bad one yet.
— Wm. Thacher. Royal theatre, Salina.
Kan. — General patronage.

A Day with Jack Dempsey (Pathe).
— Gets business because of recent inter-
est in Dempsey battle. Good training
scenes. — R. Ross Riley, Wigwam thea-
tre, Oberlin, Kan.

Edgar Comedies (Goldwyn), with a
special cast. — These are entertaining,
clean and wholesome. A fine attrac-
tion for the children, and equally amus-
ing for the parents. — W. H. Harman,
Strand theatre, Kingsport, Tenn.

In Again, Out Again, with Sid Smith
(C. B. C). — Very good comedies, wel!
liked by all. Clean, refined and with
plenty of laughs, suitable for finest
houses. — Louis B. Goulden, Princess
theatre, Frankfort, Ind. — General patron-
age.

Twinkle, Twinkle, Little Star, with
Zoe Rae (Spanuth). — Fairly good child
picture, but photographic effects ama-
.teurish. — R. Ross Riley, Wigwam thea-
tre, Oberlin. Kan.

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title . .

Star

Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

EXHIBITORS HERALD

August 20, 1921

TOURING ^TTth
The EAST H- K- N:

The Bardavan Theatre Corp., Poughkeep-
sie, N. Y., have closed their Collinwood
theatre. Improvements costing $175,000
are now being rushed to completion. This
will be a legitimate and feature picture
house and will seat 1300. General Manager
Geo. W. Davis stated it was the purpose,
of this corporation to eventually have a
chain of theatres from Albany to New
York. The ground for their new house at
New Rochelle has been purchased and work
on the theatre is to start this fall.

* * *

Harry McNamara, the genial pill mixer
at Valatia, N. Y., has just returned from
a pleasant vacation spent at Conesus Lake.
His Valatia theatre will only play two
nights a week during the summer.

* * *

The village band has killed the business
for Elmer L. Griffin at Kinderhook, N. Y.,
so the Opera House has been closed for
the summer and will open Sept. 1. Elmer
is some landscape gardener.

* * *

The Lyceum at Red Hook, N. Y., is
closed pending extensive renovating. The
seating capacity is being increased and new
fixtures and wiring added. B. N. Griffing,
the manager, stated that the alterations
would entail an expenditure of $25,000.
It will open with an eight-piece orchestra.

The Dutchess theatre at Poughkeepsie,
N. Y., shines like a new dollar. A new
stage, new scenery, in fact, general ren-
ovations, make this house one of the at-
tractive places of this city. Peter J. Tennis,
it is said, plans to wear a Tuxedo.

* * *

Frank E. Chase, enterprising merchant
and manager of Memorial Hall, Pine
Plains, N. Y., claims to be the only philan-
thropical booker in existence. We don't

know what that means, but it listens good,
anyway.

* * *

Edward J. Stuart has a real theatre for
a small town in his Best at Lakeville, Conn.
Exhibitor Stuart is ably assisted by Mrs.
Stuart in managing their other theatres,
the Millerton at Millerton and the Town
Hall at Canaan.

* * *

Patrick J. Herbert, owner of Hannah
Hall at Dover Plains, N. Y., is remodel-
ing his Grange Hall at Millbrook. Patrick
has leased the farm and will not devote
his entire time to the theatre business.

* * *

The Park theatre at Hudson, N. Y., is
closed for the summer. A new marquee
and general overhauling is the program.
Julius Thomson, who owns the Park is
keeping the wolf away from the door at the
Star.

* * *

Harry George, who books Grange Hall
for the citizens of Germantown, N. Y.,
says business is fine. Mr. George also
hands out the waybills and tickets at the
local N. Y. C. depot.

* * *

Palmore & Homand, who have the
agency for Powers projectors at Baltimore
for Maryland and District of Columbia, are
negotiating for a site to erect an up-to-date
supply and film building. Work will start
early this fall.

* * *

Fred Steele, formerly of the gay "White
Way," is now calling on the Maryland and
Virginia exhibs for Pathe, with headquar-
ters at Baltimore. The tootheache is better,
thank you.

* * *

Louis Schlichter, owner of the Edmon-
son and Bridge of Baltimore, will erect a

new 1,500-seat house on the corner of East
Twenty-fifth and Charles streets, this city.
Expect to break ground in a few months.

* * *

The Howard theatre at Ellicott City,
Md., will reopen July 4. It has been closed
for extensive improvements. Two new
Powers 6B type E projectors have been
installed by Palmore & Homand of Balti-
more.

* * •

Palmore & Homand of Baltimore just
equipped the Star theatre at Annapolis,
Md., with two 6B type E Powers project-
ors. The above theatre will have a seating
capacity of 500 and will be operated by
Jack Lipchis.

Warner Brothers Have
Three Films Scheduled
For Early Publication

Three productions, "Why Girls Leave
Home," "School Days" and "The Daughter-
in-Law," are scheduled by Warner Brothers
for distribution on the independent market
this fall.

The first offering, "Why Girls Leave
Home," starring Anna Q. Nilsson, will be
published on or before October 1. Follow-
ing this will come "School Days," starring
Wesley Barry, by special arrangement with
Marshall Neilan. Next will come "The
Daughter-in-Law," a Vera Gordon produc-
tion.

"Determination" Will be
Presented This Fall At
Playhouse on Broadway

James W. Martin, president and gen-
eral manager of United States Moving
Picture Coporation, announces that "De-
termination," which has been in produc-
tion for nearly a year, has been com-
pleted. It will be presented in a theatre
on Broadway this fall prior to its general
circulation.

The company's second picture, "The
Threshold," also has been completed. It
is planned to sell this feature outright or
distribute it through one of the larger
distributing organizations.

"The Threshold" was directed by
Joseph Levering, Garfield Thompson,
the author, and Herbert L. Messmore,
technical director of the company, col-
laborated with the director.

Saengers Present Entire
Short Subject Program
at New Orleans Theatre

A program comprised entirely of short
subjects has been presented by Saenger
Amusement Company at the Trianon the-
atre, New Orleans. On the program were
the following Pathe subjects: "Now or
Never," with Harold Lloyd ! "La Rue of
Phantom Valley," with Tom Santschi;
Pathe News, Pathe Review and one of the
series of "Aesop's Fables."

Results of the experiment were gratify-
ing, according to the Saenger management.

"Tradition" Meets With
Favor in West — Goldflam

Sam Goldflam, formerly of Associated
First National and Federated Film Ex-
changes of America, and now Western sales
manager for Sonora Films Corporation, re-
ports that "Tradition" is being well re-
ceived in the West. Mr. Goldflam is in
Kansas City where he will probably make
his headquarters.

NEW YORK— A novel stunt to explicit Warner Brothers' new feature, "Why
Girls Leave Home," was conceived by Lon Young, director of publicity. Two
crews of bill posters were sent forth in automobiles, each crew carrying an operator,
a portable projector and a trailer. In each town visited by the crews the portable
projector was plugged in at a store, a Mirroroid screen was hung on the back of the
cars and the trailer exhibited. The stunt proved itself effective.

August 20, 1921

EXHIBITORS

HERALD

Mary Philbin, who has taken her place among Uni-
versal stars, and appears as the featured player
in "Danger Ahead," one of the Universal's summer
attractions.

Sol Lesser, First National franchise holder Southern Cali-
fornia, congratulates Buster Keaton on his joining the
organization.

Sessue Hayakawa, the popular Robertson-Cole star, con-
gratulates Babe Ruth, just after making his 26th home
run at the Polo Grounds, New York.

76 EXHIBITORS HERALD August 20, 1921

k1921 Will Reward Filters"

Views of the crowds storming the box office and filling the auditorium of the Victory theatre, Evansville, Ind., at the opening
performance of the new First National franchise house in that city, July 16.

Lobby and auditorium of the new Bijou theatre, Mobile, Ala., a recent addition to the list of First Naticnal sub-franchise hold
ers. The lobby is shown as it appeared on the theatre's opening night, July 11.

THEATRE EQUIPMENT

Equipment

Pro gress

Recent news from the west
coast should bring a smile to
the face of the pessimist.

Gore Brothers, Ramish and
Lesser have just announced
building plans for immediate
action which calls for the ex-
penditure of nearly a million
dollars. This is one of the bi<j
important things that will do
much to dispel the huge clouds
of gloom which have gathered
over the industry.

There have been many who
have announced their faith in
the future, through the printed
word and by word of mouth,
but the concrete example of
Gore Brothers, Ramish and
Lesser who have expressed
their confidence in cold, hard
cash will do much to hasten the
return of normal conditions in
the industry.

It is always the optimist who
is the genuine business stimu-
lant. The only possible use a
pessimist can be put to is to act
as a contrast to the big men
who do things.

Let's all follow the trail
blazed by these western pio-
neers, take a new grip on our-
selves, and go forward with a
determination that will justify
our claim to being the greatest
single influence for amusement
and education in the world.

Hundreds of exhibitors, tak-
ing advantage of the dull sum-
mer season, are spending their
time profitably by visiting
many of the better known the-
atres in the country, and they
are not simply on a visit, they
have their eyes wide open and
are looking: for information.

Automatic Curtain Control Is
Announced by Eastern Firm

Officers of Automatic Devices Company Claim New
Machine Meets Long Felt Need of Motion
Picture Theatre Owners

A distinct need has long existed for a
system of curtain control which is not
dependent upon an attendant catching his
cue, which is positive, even and certain
in its operation and which permits the
curtain to be operated from the projec-
tion booth, organ or other convenient
point or points in front of the screen.

A machine has recently been placed
upon the market, after successful operat-
ing in practice for several years, by the
Automatic Devices Company, Hunsicker
Building, Allentown, Pa., which is
claimed to fully meet this need. It is
known as the A. D. C. Automatic Cur-
tain Control. This machine is entirely
automatic in its operation. Pressing a
button, or turning a switch, causes the
curtain to open and the machine to stop
automatically when the full opening has
been obtained. Pressing the button, or
operating the switch again, causes the
curtain to close and automatically stops
the machine as soon as the movement is
completed. There is nothing to remem-
ber and there is nothing to get out of
order, it is declared.

Claim No Attention Needed.

"The machine is quick, reliable and
dependable in its operation," • states an
official of the company. "There is no
chance of the mechanism jamming. No
attention is required. The curtain load
is not picked up until the motor has
gained full speed. This makes the ma-
chine positive in its operation and in-
sures the opening and the closing of the
curtain occurring exactly on time — not a
moment too soon, not a moment too late.

"The machine is connected to the cur-
tain in the simplest way possible without
the use of any special and elaborate ap-
paratus. The ends of the curtain cords
are merely attached to a chain which
travels around a sprocket on the machine.

"The curtain may be controlled from
switches located at one or more points
in the house and acting entirely inde-
pently of each other. It is the usual
custom to locate one of these switches
in the projection booth and one at the
organ. Either of these switches may be
used to control the curtain regardless
of the position in which the other switch
may have been left.

Guard Against Emergency

"In cases of emergency the curtain may
be operated by hand. A thumb screw is
located on the sprocket wheel of the
machine to serve as a handle and, at the

same time, to disengage the machine
from the sprocket when hand operation is
employed, thus relieving one of the
necessity of "turning over" the machine
when operating the curtain by hand.

"The machine occupies a floor space
of 16 by 10 inches and is only 12 inches
high. Its compact size permits the use
of curtains in theatres having no back
stage which, heretofore, have been forced
to do without curtains because of the
lack of space behind the curtain in which
to conceal an attendant.

"The machine consumes very little
electrical energy, the cost of operation
being less than half a cent a day. The
small current requirements of this
method of control, permit the machine to
be wired to any convenient lamp socket.
No special wiring from the main switch
is required. All that is necessary is
three wires run from the machine to the
point or points of control. This system
of control can be obtained to operate
upon any voltage or kind of current."

Specialists in Playhouse
Organization Open Offices

Frederick M. Rosen & Company, spe-
cialists in the formation of theatre com-
panies throughout the country, has op-
ened offices at Evansville, Ind. The com-
pany also is represented in Chicago and
Indianapolis.

The company's latest creation is the
Lincoln theatre at Evansville, which will
cost approximately $ii(),()0(). Irwin H.
Marth is head of the service and finan-
cial department and G. E. Solomon is
in charge of the advisory department.
Frederick Rosen with three corporation
counsellors and two technical experts,
comprise the organization board.

Make Special Offer to
Theatre and Studios

Steger & Sons Piano Manufac-
turing Company of Chicago, 111.,
has announced special prices to
motion picture theatres and" the-
atres upon Steger pianos, player
pianos and phonographs. On ac-
count of the high standing of the
Steger institution in the music in-
dustry, the offer is of particular
interest.

EXHIBITORS HERALD

August 20, 1921

Edwin H. Lemare, the world famous organ-st, who recently dedicated the Robert-Morton
orchestral pipe organ in the University of Southern California.

Evolution of Photoplay Music
For Smaller Theatres

(CONTRIBUTED)

With the advancement of the mechan-
ical features of photo drama, including
all the essential attributes of making pic-
tures and presenting them, the sense of
sight was necessarily considered because
of its solitary appeal.

The very nature of the speechless
drama, however, demanded a contribut-
ing sense of sound to complete the illu-
sion of the screen. Music was therefore
introduced.

* * *

The evolution of photoplay music has
passed from the crude "slap bang" piano
and violin, and the syncopated beats of
the trap drummer through the average
small theatre orchestra. From the efforts
to meet the music necessities of small
theatres with a single instrument, an
emotional tonal quality was found neces-
sary for a more accurate interpretation
of the various phases of screen action.
This condition gave rise to the installa-
tion of the pipe organ both for its solo
possibilities and for its ability to aug-
ment an already existing orchestra.

The American Photo Player company,
manufacturers of the famous "Foto-
playcr," recognizing the exhibitors' val-

uation of the greater importance of
music, for recitals and interpretative
qualities, conceived and successfully built
and installed the "Robert-Morton orches-
tral organ."

The number of these instruments used
in the better class of theatres has justi-
fied the tonal and mechanical qualities of
the Robert-Morton from an artistic and
engineering standpoint.

With all their capabilities, the smaller
Robert-Morton instruments are no more
difficult to handle than the Fotoplayer,
nor are the larger ones, except that a
wider knowledge of orchestration is re-
quired to use intelligently the wealth of
orchestral tone provided — which is the
same as saying that it takes a better man
to conduct a forty-piece symphony or-
chestra than the average theatre conduc-
tor, who may be perfectly at home with
eight or ten pieces.

Standardization and factory manage-
ment have permitted immediate avail-
ability for delivery on these organs and
they arc built in such form that it will
be possible to install them in the average
theatre, without the extensive and fre-
quently expensive re-building operations

which have usually been necessary to ac-
commodate a theatre organ.

The power and versatility of a sym-
phony orchestra in all its majestic
grandeur is faithfully reproduced — not
only by the tone of the individual instru-
ment represented, but by the wonderful
interpretation of combinations of groups
of instruments under the absolute con-
trol of one player, who finds himself in
the position of a conductor with the ad-
vantage that he possesses the ability to
execute the music before him in strict
accordance with his own interpretation
and without the elements of fallibility, in-
cluding diverse temperaments and inat-
tention on the part of a number of or-
chestral players.

Syncronized Inquiries
Show Growing Demand
For High Class^Music

Synchronized Scenario Music Com-
pany, 64 East Jackson boulevard, Chi-
cago, announces that the approaching
fall season is bringing many inquiries
about Synchronized music scores from
exhibitors throughout the country. These
inquiries, according to company officials,
show a growing demand for high-class
music in the theatres.

Commending the product of Synchro-
nized, Walter Blaufuss, musical director
of the Stratford theatre in Chicago, says:
"Such orchestral scores as Synchronized
scores are to be keenly considered by
every musical director who has not the
time, the ability or the library that it
would require to prepare such splendid
scores. Synchronization with the screen
action is the secret of the art of presen-
tation from a musical standpoint, and I
am happy to endorse these scores. They
fill a long felt want, and it is a matter
of congratulation to their producers that
they have so prepared them that they
are adaptable for any theatre in the coun-
try."

Paramount Opens New
Laboratory for Making
Own Prints in London

With the completion and opening of the
Olympic Kinematograph Laboratories,
Ltd., at Acton, London, Famous Players-
Lasky British Producers, Ltd., is now
in a position to take over the develop-
ing and printing of its own films.

The new laboratories were erected by
Famous Players-Lasky British Producers,
Ltd., at a cost of 50,000 pounds and are
constructed on the most modern Ameri-
can lines. J. F. Skittrell is one of the
managing directors of the laboratories.

Leases From Adams

KNOXVILLE, IA.— The Grand thea-
tre has been leased from Adams Amuse-
ment Company by Donald West and
Harold Davis.

TYPHOONS fOOL&VENTI LAT

1 TYPHOON FAN COMPANY 345 WEST 39-ST.I NEW YORK CITY

1044 CAMP ST., NEW ORLEANS. LA. 255 N0.I3-ST.. PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. ILL

August 20, 1921

EXHIBITORS HERALD

Th eatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

New Projects

Detroit, Mich. — With the election of
John Atkinson as general manager,
Northwestern Building Corporation an-
nounces plans for the erection of a the-
ater and mercantile building at Grand
River avenue and Grand boulevard west.
*

Clinton, Okla.— C. H. Mahone and
Mrs. G. S. James have purchased a plot
of ground upon which to build a theatre
seating 1,000.

Beaumont, Tex. — A $35,000 theatre is
to be erected in Pearl street. John I.
Pittman has leased the building for ten
years.

Hayward, Cal. — A new theatre is to be
erected at Castro and B streets by Su-
pervisor Heyer.

New York. — Max J. Kramer will build
a theatre and apartment building on the
site bounded .by Broadway, Hamilton
Place, 138th and 139th streets. Burn-
side Theatre corporation will erect a
house at the northwest corner of Cres-
ton and Burnside avenues.

Lancaster, N. Y. — Depew Theatre Cor-
poration has been granted a permit to
erect a $65,000 theatre in Main street.

Allentown, Pa. — The new Kurtz theatre
being erected in Broad street, Bethlehem,
will be opened to the public in September.

Los Angeles Harbor, Cal. — West
Coast Theatres, Inc., will build a $350,-
000 theatre and office building in Seventh
street, between Beacon and Palos Verdes
streets.

Dowagiac, Mich. — Frank Dyke has
been awarded the contract for erecting
the new $85,000 theatre for the Beck-
worth estate.

Hudson, N. J. — George Van Alstyne
has purchased Nurge's Field at Bergen-
line avenue and Thirtieth street on which
to erect a theatre. It is planned to spend
$1,000,000 in improving the plot.
*

Lake Placid, N. Y. — A group of prom-
inent business men will erect a 1,200 seat
theatre in Main street. Directors of the
company are: Noel Feldstein. F. S. Leon-
ard, William P. Ryan, John F. White and
R. C. Prime.

* »

Cooperstown, N. Y. — A theatre will be
erected across from the old Carr hotel by
Mr. Smalley.

Niagara Falls, N. Y. — Excavation work
has started on the Strand theatre being
built on the old Prospect Park hotel site
by Cataract Theatre Corporation.
*

Port Jarvis, N. Y.— W. V. Conkling is
erecting a theatre at the corner of Fowler
and Orchard streets.

Remodeling

Philadelphia, Pa. — Stanley Company of
America has closed the Stanton theatre
for improvements. The house will re-
open in September.

Galesburg, 111. — The old Auditorium
theatre is being remodeled at a cost of
$50,000. The house will open as the
Plaza some time this fall.

Columbus, Ga. — The Rialto theatre has
been closed for two weeks, during which
time improvements will be made in the
lobby and auditorium.

Independence, Kan. — The Snark theatre
is being completely remodeled by H. O.
and "Stub" Murry. They will move the
equipment of the old Best theatre into
the new house.

Boise, Idaho. — The old Empress theatre
is being remodeled by Motion Picture
Theatres Company of Salt Lake City and
will be reopened as the Rialto. A $10,000
Wurlitzer organ will be installed.
*

Miami, Okla. — Work of remodeling

the Grand theatre which was damaged

by fire has commenced.

Newark, N. J. — Work has started on
the theatre being erected by Louis V.
Aronson, president of Art Metal Works,
at the Southeast corner of South Orange
and Morris avenues. The house will cost
$150,000.

Work Is Progressing

DIXON, ILL— Work is progressing
on the new Dixon theatre, which is ex-
pected to be one of the finest houses in
the state outside of Chicago.

No denying"-

the carbon arc is best for
moving picture projection, and

Columbia Projector Carbons —
lead the field because of their

bright white light,
steadiness and lack
of noise at the arc

NATIONAL
CARBON COMPANY

Incorporated
CLEVELAND, OHIO SAN FRANCISCO, CALIF.

Canadian National Carbon Co., Limited, Toronto

FOR LEASE

The Fox Auxiliary Studios

at 54th Street and 10th Ave., N. Y. City

SPACE 85 x 100

arranged so that it can be used for two individu-
al companies, fully equipped with all new appa-
ratus, machinery, remote control on switch-
boards, dressing rooms, carpenter shop, 3 minutes
from Broadway in the heart of New York.

A. S. KEMPNER

Fox Film Corporation

54th St. and 10th Ave. Tel. 6800 Circle

EXHIBITORS HERALD

August 20, 1921

Manages Cincinnati

House for Ascher

Gene Quigley, for several years con-
nected with George Broadhurst's shows,
has been sent to Cincinnati by the
Ascher Brothers, to manage their new
house. Mr. Quigley has had wide experi-
ence in putting on film productions, hav-
ing managed the Strand theatre, Chicago,
for several seasons.

Opens in Mt. Clemens

MT. CLEMENS, MICH.— Mt. Clem-
en's new playhouse, the Macomb, has
been formally opened. The house will
play pictures and vaudeville.

Smiley Opens Theatre

ARKANSAS, KAN.— The new Fifth
avenue theatre has been opened. W. T.
Smiley, former newspaper man, is man-
ager.

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTALOT AND VICTORIA
Cable: "Velasquin"
Av enida de Belgica 43, Havana, Cuba

Plaza Reopens After

Complete Remodeling

SIOUX CITY, IA.— The Plaza thea-
tre has reopened. It was redecorated
throughout and enlarged to seat 1,014. A
ventilating system has been installed.

Webb City House Reopens

WEBB CITY, MO.— The Mystic the-
atre has reopened under the management
of J. D. Wineland. New equipment in-
cluding a cooling system has been in-
stalled. The house has been thoroughly
renovated.

Puffer Buys Theatre

WEBSTER CITY, IA.— L. E. Julius
has sold the New Orpheum theatre to
Floyd Puffer and G. L. Stevens. Julius
will go to Fort Dodge, where he may
purchase an interest in the Strand thea-
tre.

CAMERA BARGAINS

Motion Picture Cameras at cash
saving prices. Special crofessional
discounts on UNIVERSALE.

Immediate delivery on til models. DoBrla,
DePnnnc, Path* ud man? others demon-
strated Id oar showroom. Send for oar com-
plete catalog at once, free-on request .

BASS CAMERA COMPANY

Dept. H, 109 N. Dearborn St., Chicago, III.

Rowland & Clark Have

Leased Erie Theatre

ERIE, PA.— Rowland & Clark have
leased the Majestic theatre from Feibcr
& Shea. The house will be remodeled
and redecorated and opened in the fall.

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

WANTED — New and used prints in good con-
dition; also negatives. All types of films ex-
cept drama features. Ellis O. Jones, Forest
Hills, N. Y.

WILLEMSEN & CO.

Exporters of Film

Spanish Title Work a Specialty

Office and Laboratory, 428 Camp St., New Orleans

Cable Address: \\ illemfilm

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit

Efficiency that costs nothing.
Installed without closing.

Inquire, HANSEN VACANT SEAT INDICATOR CO.

536 Central Building, Seattle, Washington

Remember the Kiddies!

For the brand new short
juvenile subject your pro-
gram needs write or wire —

New Era Films, Inc.

21 East 7th Street

Distributors for

Jack MacCullough Studios

Chicago, III.

iiiiiiiiiiiiimiiiiihiiiiiiiiiimiiim^

EXHIBITORS
HERALD —

THE MOST INTERESTING
PAPER IN THE FIELD

GUARANTEES MAXIMUM

ADVERTISING
RESULTS

"LA-INTERNACIONAL CINEMATOGRAFICA"

Compania Cubana de Peliculas
RIVAS & COMPANY

Serve* The Best Exhibitors in Cuba

Exclutlva Cuban Righli for All "Union Italian" Production!

P.O.Bo«13U Havana, Cuba C.bl. "P.llcul..-

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the market
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

CHICAGO TRADE EVENTS

Independence Month
Program Is Planned

Members of Alliance Pledge to
Cooperate With State
Right Men

Action was taken at the semi-montnly
meeting on Friday of the Illinois Ex-
hibitors' Alliance to actively cooperate
with the independent exchanges during
Independence Month in September.

William Sweeney, state organizer in
charge of the local headquarters, was in-
structed to send letters to all members
of the organization requesting that they
give their whole-hearted cooperation by
assuring the independent companies of
bookings during the month.

Other subjects of a highly important
nature were discussed at the session.
Nothing definite, however, has been made
public. Although it is known that the
organization has ambitious plans for tne
new season no active work will be dune
on them until fall. At the present time,
with many exhibitors vacationing, it is
felt that it would be a waste of time to
launch any new movement.

"Affairs of Anatol" to
Have World Premiere at
Roosevelt Theatre Here

"The Affairs of Anatol," Cecil B. De-
Mille's all-star Paramount production,
will be given its world premiere in Chi-
cago on August 14 at Ascher's Roosevelt
theatre.

Elaborate plans are being made for
presentation of the special, which has the
greatest galaxy of stars of any picture
ever produced. Among those in the cast
are Wallace Reid. Gloria Swanson, Bebe
Daniels, Wanda Hawley, Theodore Rob-
erts, Elliott Dexter and Agnes Ayres.

Has Seven Productions

For Independence Month

Clark-Cornelius Corporation announces
a decision to publish immediately its
seven productions already scheduled for
the new season. This policy was decided
upon, owing to the demand for pic-
tures for Independence Month. Three of
the seven have been advertised widely by
Motion Picture Magazine, Motion Pic-
ture Classic and Shadowland. Leading
players in these pictures are girls who
won the "Fame and Fortune Contest"
conducted by the Brewster publications.
The seven pictures follow:

Brewster pictures— "The Eternal Two"
and "From Farm to Fame" starring Cor-
liss Plamer, and "Love's Redemption"
with Blanche McGarritv and Anita Get-
well; ^"The Glory of Youth." "Batt'ing
King." "Pardners" and "Come Back
Home."

A Case of Nerves

During the showing of a West-
ern in which there was depicted a
prairie fire at the Star theatre in
Evanston, George Johndorf be-
came excited and yelled "Fire!"

There followed a scramble for
the door.

Patrons were assured, however,
that it was only a case of nerves
and not a real blaze.

Speaking of realism!

Universal Signs First
Contract for Service
With Chicago Theatre

Universal is given credit for the first
contract for film service made with Bala-
ban & Katz for their new $2,000,000 loop
theatre, the Chicago. The service con-
tracted for was Universal Xews.

Morris Hellman, manager of Univer-
sal's short subject department here, ob-
tained the contract.

Burford Is Vacationing

W. D. Burford, who can be found most
any day at the local headquarters of the
Illinois Exhibitors Alliance, has been ab-
sent for some time. William Sweeney,
guardian of the offices, announces that
W. D. has been motoring up around La
Crosse, Wis.

Ten Years as Manager

In last week's issue of the Herald an-
nouncement was made that the Garfield
theatre. 2844 Madison street, would ob-
serve its twelfth anniversary in Septem-
ber. Owing to a typographical error it
was stated that Charles H. Ryan had
been manager of the house for two years.
Mr. Ryan has called attention to the fact
that the theatre has been under his man-
agement for ten years.

Warner Oland to Appear

In Feature Length Film

Warner Oland. who has taken lead-
ing roles in Pathe serials for the past
five years, is to produce a series of
feature length pictures to be known as
O'and Productions. No distributing affil-
iation has been announced.

Submits Theatre Plans

PLAINFIELD, N. J.— Plans for the
theatre which Girofsky & Robinson will
build opposite the post office have been
libm'tted to Building Inspector Harry
Weill.

Gallas Is Manager
For R-C. Corporation

Popular Sales Executive Is
Placed at Head of the
Chicago Branch

Al Gallas, sales manager of the local
branch of the Selznick Enterprises since
1917. has been appointed Chicago man-
ager for the R-C Pictures Corporation,
succeeding Robert Lucas, who resigned

A. J. GALLAS
Newly appointed Chicago manager for R-C Dis-
tributing Corporation.

to become general manager of Harry
Grampp's circuit of theatres.

Although young in years, Gallas is a
veteran in the film business, having' oo-
ta ned his start as a salesman for the
old Central Film Company, when it was
operated by Jones, Li.iick & Schaeffer.
Previous to joining Select, he was con-
nected with the local Vitagraph exchange
as salesman for two years.

Gallas is one of the truly popular mem-
bers of the local film company. He has
a wide acquaintance in the exhibitorial
field which particularly fits him for his
new position.

Theatre Co. Incorporates

Alhambra Theatre Corporation. 406
Tower building, has been incorporated
with a capital of $200,000. The incorpora-
tors are John H. Eustace. Frank A. Beale
and Arthur F. Willoughby.

EXHIBITORS HERALD

August 20, 1921

! CHICAGO PERSONALITIES j

?«— » —————— ~Bv Mac***»**r^^

Frank Marshall, general manager of
Reggie Morris productions, spent a brief
stop-over about the Row Aug. 1, en route
for Los Angeles. The popular ex-captain
ace was very much elated over the results
of his recent sojourn in New York of
which details will be given shortly regard-
ing initial publication of their new Speed
comedies.

* * *

Another new manager looms o'er the
horizon of film row. We refer to em's
film Beau Brummel, Al Gallas, who re-
signed Aug. 6 as sales manager of the Selz-
nick exchange to accept the managerial
reins of the local Robertson-Cole office.

* * *

Now that R-C is all fixed with a new
manager, looks like E. C. Jensen, district
manager, will be soon hopping the choo-
choo westward bound for Omaha, return-
ing to the home office the latter part of
the month.

* * *

Among other changes of the sales roster
of Robertson-Cole is the transfer of
Jerome Saffron from the St. Louis office
to cover the west side Chicago territory
and the appointment of E. H. Brient, sales-
man in the Missouri territory, as manager
for the St. Louis office.

* * *

Imagine a few big ones were cracked at
Milwaukee with the dashing away of Wil-
liam Brimmer, manager of the local office,
to the Wisconsin metropolis to assist in the
set-ins of a few big Vitagraph fall re-
leases.

* * *

Frank P. Ishmael, former Robertson-
Cole prize winner, will for the future rub
shoulders with smiling "Dad" Moses ot the
Metro exchange and show "Dad" how easy
it is to cop one of those Metro timepieces.
Looks like Manager L. A. Rozelle has a
pair of big city winners now.

* # *

Looks like a real game of chess is now on

about the Row with most of the boys
making their usual changes for the season
of '22. Understand that Willie Hersh-
berger and his Cadillac coupe will now
park with the local Associated Producers
exchange.

* * *

"Hank" Peters of the Pioneer exchange
is fast recovering his lily complexion of
yore, since resigning a sailor's life about
the Great Lakes. The way affairs are now
buzzing about, Hank's executive quarters
looks like the big projects from New York
have been unpacked and ready for set-ins.

* * *

I. L. Leserman, manager of the Uni-
versal exchange, tells us they have closed
over 142 theatres with "Gala Week" offer-
ings with another 20 to be added. No
wonder this genial manager is always
smiling.

* * *

Louis Laemmle of the local Universal
branch returned from his extended sojourn
spent at Mackinac Islands, and with the
splendid coat of tan he is now disporting
about the Row might easily pass for a
Spanish don.

* * *

George Bromley and Harry Hadfield
'tis rumored have closed with President
Obregon of Mexico for the sole rights to
all concession privileges at the forthcoming
Mexican centennial. Directly Senor Brom-
ley reopens his string of cinema temples he
and Don Hadfield will hie to the land of
cactus to put on the big noise as only a
pair of red-blooded Yanks know how.
Adios and bon voyage, senors !

* * *

Looks like H. R. Phillips must have
caught a few ideas while visiting the Big
City down east on his recent trip. Have
you all noted the bright pinkish lustre on
the finger nails of this demon go-get-'em
purveyor of Robertson-Cole features. What
it is, "Phil"— 3 in 1 pomade?

LOUIS LAEMMLE
Brother of the president of Universal Film Mfg.
Co., who is connected with the Chicago Ex-
change at the head of the Sales Promotion
Department.

At last, Roderick Ross has been found.
Last heard from, giving the lawn about
Ross Manor, Hamlin Lake, Mich., a close
trim. Reports from the resort authorities
inform us, "Rory" threw a line into the
lake the other day well baited. After a
wee wait of a few hours, friend fish began
to flirt giving the other end of the line a
bit of a thrill. In his anxiety to land the
finny subject, we learn the line became
meshed in the lake weeds and the best luck
was a pair of boots and the hook nicely
cleaned.

* * *

Vincent DeLorenzo, impresario booker
deluxe of the Celebrated Players, returned
from his extended vacation passed at Silver
Crystal lake. Rand & McNally's map fails
to respond, but Dave Dubin, former gob at
the Great Lakes and a sailor of note claims
it adjoins Lake Calumet, just east of the
famous Hegewisch pines.

Serial Sales Corporation
Adopts Unique Letterhead

The Serial Sales Corporation, which is
distributing "Adventures of Tarzan," a
fifteen episode serial starring Elmo Lin-
coln, has adopted a letterhead of un-
usual character for use during its sales
drive.

It is in four colors and contains four
vividly colored views of high points in
the serial. It is in keeping with the unique
exploitation campaign being carried out
to advertise the serial, and reflects the
enthusiasm of the company in its offering.

Cosmopolitan to Produce
" Sisters", Norris Story

"Sisters," a Kathleen Norris story, is
soon to be put in production by Cosmo-
politan Productions at the Harlem studios
of International Film Service Company.
Seena Owen will have the lending role.
Robert G. Vignola will direct.

Fritts Sells to Kellers

MARSHALL, OKLA.— Guy O. Fritts
has sold the Dixie theatre to Keller
Brothers of Oklahoma City. Mr. Fritts
will take an extended vacation before en-
tering business again.

Frank H. Marshall, general manager of the Reggie Morris Productions, Inc., and the
entire cast now making comedies which will be distributed by Arrow.

ght rum larirt Kef ore senate Committee

M. XIII, No. 9 Entered

MARTIN J. QUIGLEY, PUBLISHER
as second-class matter, August to, 1917, at the Put Office at Chicago, III., under the Act of March 3, rtjo.
Published weekly at 417 South Dearborn St., Chicago. Subscription, $1.00 • year.

Aug. 27, 1921

SEPTEMBER SPECIAL ATTRACTIONS

Hoot Gibson

Action'

Directed by JadtFord

Marie Prevogt

Moonlight FoUie^"

Diredted by Kin$ Bao^ot

GIadij$Walton

The Rowdy

Diredtedby David Kirkland

Frank Mayo

Ve Shark Master

Directed by Fred Granville

Cuddle xxp to

UNIVERSAL You'll be Needing U

Jesse L.Lasky presents

CECIL B,

DeMILLE'S

PRODUCTION

The Affairs
of Anatol*

By /EANIE MACPHERSON
Suggested byJ.rthicrSchnitzkrs play and
the paraphrase thereof by Granville Barker
With, an all star cast including < — -•

Wallace Re id
Gloria Swanson
Elliott Dexter
Bebe Daniels
Monte Blue
Wanda Hawley
Theodore Roberts

Agnes Ayres
Theodore Kosloff

Polly Mo ran
Raymond Hatton
Julia Faye

CC (paramount (picture

I H s n \URM (. ■ mitiH M1UN

Jesse L.Lasky presents

CECIL. B.

DeMILLE'S

"The Affairs
of AnatoF

By Jearae Macpherson.

ALL your life you've heard
of all star casts.
In "The Affairs of Anatol"
you'll see one.

This picture marks a new
era in motion picture history.
It is a step forward as sig-
nificant as was the making of
the first five-reeler.

It will mark a new era of
prosperity for your theatre,
too.

CC Cparamount Qidure

EXHIBITORS HERALD

August 27, 1921

RrC PICTURES CORPORATION

^Present

PAULTNE FREDERICK

' Rt/k> sti ng<5f th e lash

A soul reclaimed a story of undying love

Directed vu Henry Km£

She swung the hissing lash upon
his shoulders and the sting killed
the brute in him and awoke his
manhood.

August 27, 1921

EXHIBITORS HERALD

PRESTIGE

PATRONAGE

PROFITS

Get Yours By Booking

FOX PICTURES

Solid for

FOX SEPT.
WEEK 11th to 17th

Bookings for Fox Week have been received in overwhelming
and gratifying numbers. Thousands of sagacious exhibitors
have realized the tremendous money-making possibilities of
Fox pictures. They have planned to start their patrons right
with seven days of perfect entertainment. They are building
their season's success on a solid financial foundation.

Are Y o u kj n e o f Th em.-'

if not — seize now your great oppor-
tunity— Book Fox Pictures Solid

for

FOX WEEK— SEPT. 11th to SEPT. 17th

mmt

hose Exhibitors who have not decided upon the productions
which wdl form the important portion of the attractions
shown at their theatres during" the season 1921"" 1922. are
respectfully referred by Mr William Fox to the opposite
page upon which are listed the names of successful exhibitors
whose proven ability to correctly jud^e the public pulse
is guaranteed by the size of their holding's and success
of the corporations which they represent.

OVER, THE HILL
A VIRGllNL PARADISE
A CONNECTICUT YAN^E

in KJKP *arthui^s court

thu\de^clap

SHAME

PEI^JU^r
FOOTFALLS

THE LAST TI^AIL
OUEElSL OF SHEBA

r FoxwisKes to assure trie following exhibitors that
the confidence which they have expressed in contract-
ing for the Special Features he is releasing this season
is well founded, and that these same contracts will
prove a tremendous asset to themselves and then theatres.

RUBEN <r FINKE1STEW
STANLEYCO. ef AMERICA

TOM MOORE
CAPITOL THEATRE, M.
SHEA AMUSEMENT CO.
TREMONT TEMPLE Boston
CE.VHITEHURST

cAddress
SPECIAL FEATURE DEPARTMENT

FOX FILM CORPORATION

West 55^ Street, New York Citf
Telephone, Circle 6800

KXHIBITORS HERALD

August 27, 1921

27 Million Goldwyn Readers of 30 National Magazines

ipiCTLJR£PlA\

\H-»lem Slory

■ Colliers Moton&owe

What the Goldwyn Campaign
Will Do in Muskogee, Okla-

IN Muskogee, Oklahoma,
there are about 30,000
people.

19,000 of these will read about
the Goldwyn Pictures — The
Old Nest and Dangerous
Curve Ahead.

20,000 of these will read Gold-
wyn advertising.

In Dover, New Jersey, there
are about 9000 people.

Over half of these are Gold-
wyn readers.

In Walla Walla, Washington,
there are about 15,000 people.

Over 9000 of these will read
Goldwyn advertising and then
go to see The Old Nest and
Dangerous Curve Ahead.

In Roanoke, Virginia, there
are about 50,000.

About half of these will know
all about The Old Nest and
Dangerous Curve Ahead.

North— East— South— West-
small towns, middle sized
towns, big cities — your town —
all towns.

All will read about Goldwyn's
great pictures.

In Ogden, Utah, there are
about 32,000 people.

And they'll go to your theatre
to see the big pictures of the
new season.

WATCH GOLDWYN /

7tf)opuiar

Book The OH Nest €>v Sept. 11th Dangerous Curve Ahead for Oct 2

merica's master creators
of motion picture drama
have completed, for re-
lease during the months
of September, October
and November seven
super-attractions.

Each production is an
individual creation —
planned with painstaking
care, executed with un-
tiring energy and built at
the cost of a fortune.

They make the position
oi Associated Producers
Inc. as the outstanding
distributor of super-
specials unchallenged.

These seven great pro-
ductions are offered to the
exhibitors of the world on
their individual merit.

No product heretofore re-
leased has presented such
a certainty of great box
office value.

Associated Producers ex-
changes are now ready
to arrange contracts and
play dates.

Associated Producers Inc.

Home Offices: 729 Seventh Ave., NYC.

J.L.FROTHINGHAM

'Vill present an elaborately
produced and lavishly
staged melodrama oP
international intrigue—

Adapted from the story

"PASSERSBY"

from the pen of the illustrious
E. Phillips Oppenheim, with

RUBYE DeREMER

and an exceptional cast including

LEWIS S. STONE
KATHLEEN KIRKHAM
RAYMOND HATTON
WILLIAM V. MONG
WALTER McGRAIL
FRANK LEIGH

MACK

SENNETT

"will present the super-
special for which the
whole world is waitino'

MABEL

NORMAND

oily O

The creator of "Mickey"
the star of "Mickey" and a
picture bigger than "Mickey"

Directed by F. RICHARD
JONES, with a celebrated
supporting cast including —

LOWELL SHERMAN
JACK MULHALL
JACQUELINE LOGAN
GEORGE NICHOLS
EUGENIE BESSERER
CARL STOCKDALE
GLORIA DAVENPORT
ANNA HERNANDEZ
EDDIE GRIBBON
ALBERT HACKETT

oA greater triumph
than "Mickey" the
outstanding money-
maker of box-office
history.

HO BART
BOSVORTH

will present and
play the leading
role in a thrilling,
fast- action drama
of gold rush days
in the >ulcon and
America today-*

IND HEARfS"

made by Hobart Bosworth
Productions, Inc., with a dis-
tinguished supporting cast
composed of —

MADGE BELLAMY
WADE BOELTER
IRENE BLACKWELL
LULU WARREXTON
WILLIAM CONKLIN
HENRY J. HERBERT
COLETTE FORBES
RAYMOND McKEE

'Directed by

ROWLAND V. LEE

lOn MONROE

THOMAS T~L

I N CE

will present the most tremendous
screen drama of his successful career

"WOMAN"

THE BIG AMERICAN
DRAMA OF ALL TIME

Built on the theme of Amer-
ican womanhood, American
morals — philosophical and
true — by C. Gardner Sullivan,
with the most celebrated cast
ever assembled —

FLORENCE VIDOR
MADGE BELLAMY
LLOYD HUGHES
THEODORE ROBERTS
TULLY MARSHALL
CHARLES MEREDITH
EDWARD MARTIXDEL
MATHILDE BRUXDAGE

Directed by Qnjfitb IVray
Personally Supervised by Thomas H. Ince

KING
VIDOR

Creator of The Turn in thePoad
and TheJacl-Rhife Man will
release his master drama

i Never D

From the book, The Cottage
of Delight, by Will M. Harben,
featuring LLOYD HUGHES
and MADGE BELLAMY
supported by a cast including

claire Mcdowell
julia brown
winifred greenwood
fred gambold
lillian leighton
frank brownlee
joseph bennett

oAdapted and
directed by

KING VIDOR

H.O. DAVIS

will present a six
reel drama o-p*
rainbow peaks,
high altitudes and
deep snows in the
land of many rivers

ILENT CA

A LAWRENCE TRIMBLE
JANE MURFIN Production

from the Saturday Evening Post story,
'The Cross Pull," by Hal G. Evarts
directed by Lawrence Trimble and
adapted by Jane Murfin. Cast includes —

JOHN BOWERS
KATHRYX McGUIRE
WILLIAM V. MOXG
JAMES MASOX
WILLIAM J. DYER
ROBERT BOLDER
XELSOX Mai DOW ELL
RAY HOWARD
E. J. BRADY mul
STRONGHEART

the most marvelous dog ever recruited for
the camera.

HOBART
BOSWORTH

will present and
portray the title
role in a smashing
drama of Pacific
Seas and the Artie

2 SEA HON

A story of the Alaskan whale
fisheries, the second of his pic-
tures from Hobart Bosworth
Productions, Inc., with a sup-
porting cast of celebrated
players, including —

BESSIE LOVE
EMORY JOHNSON
JACK CURTISS
CAROL HALLOW AY
RICHARD MORRIS

From the story by Emily Johnson

Directed by
Rowland V. Lee

I Li Li Li Li Li Li Ll Ll Ll L"| Ll Ll Li Li Ll Li Li Li Li Li Ll Li Li Li Li H Li Li L] Ll Ll Ll Ll Ll iTj Ll Li L| Ll Lll

Li Li n Li n Li n Li n Li Li Li Li Li Li Li n Li Li Ln Li Li Li Li Li Li Li h Li Li Li Li h Li Li Li Li Li Li I

GEORGE KLEINE

presents

mia vadis

["Whither Goest Thou?"}

By Henry Sienkiewicz

Released

F. B. WARREN (gj CORPORATION

1540 Broadway New York. City

$2,000,

■14

Quo Yadis was a wonderful picture in its day.
It i- still a wonder-picture to-day.

This revival in six reels of the first great
European picture that ever invaded America
brings forth the one production deserving
to rank beside "The Birth of a Nation" in
commercial values.

A perfect negative, re-edited by D««ty Hobart
and with art titles by Warren Newcombe,
jfce -killed pair who created the immensely
succvo-tul picture "The Woman God Changed."

A hundred bran>l h«\v prints from Republic
Laboratories;' great showrtmoiiihoetrapbe ^com
Otis.

Beautiful lobby photography from Ullman
and a vigorous, resourceful advertising and
exploitation campaign, devised bv an organiz-
ation that knows more about real publicity
than any other company in the industry.

Quo Vadis is officially released throughout the
country on September 11. It is available pre-
release in the larger cities beginning August J. 5.

ci ci ci ci

Among the great, big pulse-
attaeking thrills of the mighty
Cines production, "Quo
Vadis," are :

The persecution of the Christians
at the dawn of an era.

The battle of the Gladiators in
the arena.

Ursus' rescue of Lygia from the
back of a maddened bull.

A court's intrigues for the favor
of mighty Caesar.

The jealousy of Caesar's wife,
the Empress Poppea.

The burning of Rome to provide
a theme for Nero's poem.

The Christian captives devoured
by scores of lions.

All year long "Quo Vadis"
will continue to be one of
the ranking productions of
the season — equalling and
excelling newer and costly
pictures that cannot com-
pare with it for beauty and
production superiorities.

apsf-ai--^

A ■

i ti Lt Li Lt In Lt Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li Li LiLj]

Dramafilms

presents

MO ON GOLD

EXHIBITORS HERALD

August 27, 1921

B. S. MOSS

A Showman who knows a real Box Office attraction has booked

"Why Girls Leave Home"

for the entire Keith circuit in Greater New York and Northern New Jersey

Premier showing New York City
Indefinite run Broadway Theatre

Week runs Keith Theatres, Albany, Troy, Schenectady, Amsterdam and Utica

Now Showing Two Weeks
Bijou Theatre, Atlantic City

Production Directed By Wm. Nigh
Produced By Harry Rapf

Distributed By

WARNER BROS.

1600 Broadway, N. Y.

Foreign rights controlled by Appolo Trading Co.

August 27, 1921

EXHIBITORS HERALD

The World's Greatest News Reel

Lewis J.Selznick, Publisher

Out'in Front on Every

Happening of General Interest

Every Daily Newspaper in New York Re-
produces from Our Camera Product

Edited andlProduced

With Painstaking Care

Enlisting the Aid of the Entire Selznick
Producing Organization

Twice a Week —

Sunday and Thursday

EXHIBITORS HERALD

August 27, 1921

Hitting the Bull's-Eye

Exhibitors tell us that our recent ad hit tl
Bull's-Eye,

In that ad we asked the simple question:
Do you intend to make September a genuine

INDEPENDENCE MONTI

or do you to propose to play into the hands i
the Wall Street Companies and kindred orgai
izations that now-a-days pose as independent

The Question Is Worth Repeating

What Do You Intend To Do I

Celebrated Players Film Corporation

THE BIGGEST INDEPENDENT
EXCHANGE IN AMERICA

Eight Hundred and Ten South Wabash Ave.

CHICAGO

LEADERS IN
FILMDOM'S PROGF5S

MEMBER

of:

August 27, 1921

EXHIBITORS HERALD

A Line-up For Fall that Should Interest
Every Exhibitor in Our Territory

:HESTER— SNOOKY COMEDIES

MONTY BANKS COMEDIES
1ALLROOM BOYS COMEDIES

1 Two-Reel Comedy Each Week

FOLLY COMEDIES

1 Single Reel Comedy Each Week

<:ank braidwood westerns
star ranch westerns

1 Two-Reel Western Each Week

IRVING CUMMINGS

Northwest Mounted Police Stories

1 Two-Reel Subject Every Third Week

TONY SARG'S ALMANAC

Animated Shadowgraphs
A High Class Novelty Reel

1 Subject Each Month

PRIZMA

T e Most Beautiful Reel in Natural Colors
Ever Produced

1 Subject Every Other Week

SCREEN SNAPSHOTS

Slowing Private and Professional Life of
Famous Movie Stars

1 Subject Every Other Week

Celebrated Players Film Corporation

THI BIGGEST INDEPENDENT
I3HANGE IN AMERICA

Eight Hundred and Ten South Wabash Ave.

CHICAGO

MEMBER

LEADERS IN
FILMDOM'S PROGRESS

16 EXHIBITORS HERALD August 27, 1921

gWMBWIIMIMIIlM

There Is One Real National Trade Paper

Which Merits and Has the Confidence of the Exhibitors

in Every State in the Union

ALABAMA

"I must have EXHIBITORS HERALD if I am going to
continue to hang out the S.R.O. sign." — Mack Jackson,
Strand theatre, Alexander City.

ILLINOIS

"I feel that EXHIBITORS Herald is worth $10 per
year for its 'What the Picture Did for Me' department
alone." — Raymond Schneider, Midget theatre, Metamora.

■-

ARKANSAS

"Exhibitors Herald is a great paper. We could
not get along without it." — E. A. Budd, Royal theatre,
Fayelteville.

CALIFORNIA

"Couldn't, wouldn't and shouldn't run a show without

Exhibitors Herald." — Willard H. Moody, 2704 1-2
West Ninth St., Los Angeles.

CONNECTICUT

"The exhibitors of Connecticut appreciate the good
work EXHIBITORS HERALD is doing in the interest of the
exhibitors." — Martin A. Heanue, Oak theatre, Bridgeport.

COLORADO

"I profit more from EXHIBITORS HERALD than from
any other trade paper." — Alvin S. Frank, Jcxoel theatre,
Lafayette.

FLORIDA

"I consider no picture house complete without EXHIBI-
TORS HERALD. The exhibitor who ignores it is to be
pitied."- — Lon Burton, Marion theatre. Live Oak-

GEORGIA

"My slogan is: 'Take EXHIBITORS HERALD. Boost
it. It is worth its weight in gold.' " — C. H. Simpson,
Grand theatre, Harvkinsville.

IOWA

"Exhibitors Herald is a God-send to the small
town exhibitors. I don't see how any exhibitor gets along
without it." — C. H. Thomas, Community theatre, Calva.

INDIANA

"I would like to see the color of the person's hair
who could put out a better paper than EXHIBITORS HER-
ALD. It touches the spot." — R. O. Rhoades, Orpheum
theatre. Converse.

KANSAS

"About the only friction we have in our home is when
my wife gets the EXHIBITORS Herald first." — William
Leonard, Mystic theatre. Cedar Vale.

KENTUCKY

"Exhibitors Herald is so good that I like to sub-
scribe for two years at a time." — Rex Pedigo, Neiv Castle
Amusement Company, New Castle.

LOUISIANA

"I do not want to miss a single issue of EXHIBITORS
HERALD as it is a very useful guide in selecting pictures." —
Henry Maurin, La Place theatre. La Place.

MARYLAND

"Exhibitors Herald is my

Osborne, Star theatre, Westminster.

best bet." — George

MICHIGAN

"Exhibitors Herald is eagerly awaited each week
and is considered a most valuable business aid in every re-
spect."— Howard O. Pierce, John H. Kunsky, Inc.,
Detroit.

MINNESOTA

"There are just two things I can't get along without
in this hard, cruel commercial world to earn a living: My
eye glasses and EXHIBITORS HERALD." — Bert Coldman,
Neiv Princess theatre, St. Paul.

THE HERALD is the ideal advertising medium

ii i no . : i nil nn » i :'::""! i riranimmimmnnnnmiitirinnji iriFHifn^iritifn^nuiuiujLimiiiJLiiNUjiFiij ..inifir-LirLLinuiiiiiiiiiiMiMiiiiniiiiiMJHMMiijiiniiimiriuirinrinii

August 27, 1921

EXHIBITORS HERALD

There Is One Real "Service" Trade Paper

Which Considers No Theatre Too Small — No Town Too
Distant To Be Given Every Possible Aid.

MONTANA

"There is no use of trying to run a picture house with-
out Exhibitors Herald. I never want to miss a single
issue." — Adam Homung, Victor Opera House, Victor.

MISSOURI

"I take every trade journal at present or have in the
past, but EXHIBITORS HERALD is my favorite and in every
way superior to the others." — H. B. McFarling, Tokio
theatre, Morehouse.

NEBRASKA

"After selling the Suburban in Omaha, I recently pur-
chased the Royal theatre here and would not attempt to run
a show without Exhibitors Herald." — F. D. McMil-
lan, Ro\)al theatre, O'Neill.

NEW JERSEY

"I am mightily pleased with EXHIBITORS Herald.
It fills the bill in every respect." — William M. Drake,
Strand theatre, Newark-

NEW YORK

"Exhibitors Herald is always full of good and

helpful matter and of great assistance to the small town ex-
hibitor."— John W. Schalt, Corvanda Opera House, Co-
Vanda.

NORTH CAROLINA

"Exhibitors Herald is a wonderful aid to me. It
is so satisfying to find in it whatever information I am in
need of." — Herbert O. Sink, Badin theatre, Badin.

NORTH DAKOTA

"I highly value EXHIBITORS HERALD." — Joe An-
derson, Halton Opera House, Hatton.

OHIO

"EXHIBITORS Herald is indeed the real exhibitor's
guide." — Ceorge W. Taylor, Idle Hour theatre, Dunlap.

OKLAHOMA

"I consider EXHIBITORS HERALD one of the very best
magazines I ever read. It is a great help to any exhibitor
who is looking for good pictures." — Joseph F. Spangler,
Clobe theatre. Beaver.

PENNSYLVANIA

"I think every exhibitor ought to have EXHIBITORS
HERALD as it gives the most interesting and useful news of
the day." — M. A. Scarlato, Art theatre, Blair Station.

SOUTH DAKOTA

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tors as fhe only journal in which the exhibitor has a chance
to place his case." — Leo Peterson, Iris theatre, Belle
Fourche.

TENNESSEE

"You are rendering a very great service to the entire
motion picture industry. If I did not have Exhibitors
HERALD, I would feel like a paper-hanger without arms." —
Polk F. Moore, Portland Theatre Company, Portland.

TEXAS

"I am thankful to be a subscriber to ExHIllTORS
HERALD. Don't ever stop it coming." — B. L. Hubbard,
Hub's theatre. Bishop.

WASHINGTON

"I like the EXHIBITORS Herald the best of all." —
A. W. Eiler, American theatre. Walla Walla.

WEST VIRGINIA

"Your reproductions of display ads from various
parts of the country are a great aid." — -F. J. Hassett, vice
president, Smoot Amusement Company, Parkersburg.

WISCONSIN

"My other two papers have ran out and I will now
confine myself to EXHIBITORS HERALD as this paper con-
tains all that the others do and a damn sight more." —
Clarence W. Langacher, Neiv Clarus Opera House, New
Clarus.

because "it is the trade paper that is read"

■I1MIH1IIIHIIIIIIIIIM

* 3

featuring

MARJORIE RAMBEA
if* NANCE O'NEIIi

Eight recreated Features — adapted from proven successes. All newly t:i
newly edited American 10-Point Prints. Backed by complete new line
advertising accessories. Paper: Ones, threes and sixes. Lobby photos, |H

sheets, etc.

6 MARJORIE RAMBEAU FEATURES:

yflRJQBg RAMBEAU

A|ii> in the supporting casts

are such celebrated players as
AGNES AYRES, ROBERT EL-
LIOTT, ZENA KEEFE, CREIGH-
TON HALE, SHELDON LEWIS.
LINDA GRIFFITH and many
others of note.

Some territory has already been closed. Ap-
plications being considered in order of receipt
Get yours in quick if you want consideration. Wire
today territory you want. Don't delay
—Act!

ON HER HONOR

Adapted from
"The Dazzling Miss Davison"

FIDELITY

Adapted from
"The Mirror"

SHE PAID

Adapted from
"The Debt"

1 NANCE O'NEIL FEATURE

THE CASE OF
MRS. BALFAME

Adapted from
"Mrs. Balfame"
By Gertrude Atherton

HOW A WOMAN
LOVES

Adapted from
"The Greater Woman*'

FORBIDDEN LOVE

Adapted from
"Mary Moreland"

MOTHER OF SONS

Adapted from
"Motherhood"

1 LINDA (Mrs. D. W.)
GRIFFITH CREIGHTON HALE
PRODUCTION

THE DEPTH
OF NEW YORK

Adapted from
"Charity"

NANCE O'NEIL

Frank Powell Producing Corp.

410 Tenth Street, MILWAUKEE, WIS.

Stuart R. Walker, General Mgr.

WO years ago, in its initial announce-
ment to exhibitors, Realart pledged itself
to this policy:

". . . An unswerving, unchanging determina-
tion that the Realart trade-mark shall always
mean

"In Production — The Sign of Superiority
"In Distribution — The Sign of Service
"To the Public— The Sign of Satisfaction
"To Exhibitors— The Sign of Success."

Realart made good.

Ask any Realart exhibitor.

NE year ago, in announcing its plans for
the season just ending, Realart promised
policies which would mark an epoch in
motion picture distribution. Notable among these
were the Star Franchise and the Honor Plan.

Again Realart made good.

During 1921-1922 it will have many imitators.

N the season to come, Realart will provide
a new and better Star Franchise — an
agreement cut to fit the vexing problems
of the times and permitting the exhibitor, for the
first time, to operate his business as a business.

The outstanding feature of the new policy is this:
You vjill play your Realart Pictures before you pay
for them.

Ask the man who shows them

Kd e a l a r t

PICTURES CORPORATION

Si' ^ V

h° „ records '
house rec R«

BoOS\- will dol
Xheaionum, |
patronage^

uc] and Drakes, wit
on be afraid of ai.
e t to get one th
I ucks and Drake;
oei Temple theatfe
b*-.'eighbor^^f^a |

■*f

°s |

1
i

-Tom
D. C

V>oc

^Stod^ C°a\

.eV.

^"^^HIRTY-SIX pictures — no more, no less.
<|Sj M^hirty-six star pictures — no specials.
£ajyil21riirty-six pictures, all except four made

under one roof, from start to finished product.

Thirty-six pictures starring these six Ameri-
can girls in American stories written for
Americans: BEBE DANIELS, MARY MILES
MINTER, CONSTANCE BINNEY, WANDA
HAWLEY, ALICE BRADY, MAY McAVOY.

Limited to thirty-six productions solely in the in-
terests of quality.

Thoroughness unsurpassed in the making of pic-
tures— one reader for each star to insure suitable
stories — a resourceful staff of continuity writers
and directors — the finest studio and laboratory
equipment in the world — and infinite care and
pains with technical detaiL

And as the production motto, Realart's distinctive
slogan of last season : "Stars are plus." Always
the best pictures we are able to make, but above
all, a complete product that will develop entertain-
ment value rather than subordinate story to star.

These exceptional productions are obtainable
only through the Realart Star Franchise

ith

patronage.

<f*° a^f* c

se Marjorie, with Mj
)nly one report on
good. Book 'em.—

e Luck ot tne Insn,

-Mightv big picture
Bound to please th.

Big business

on tl

-B F Sharp. Tumble
-pex_Rural patron
,od for Scandal, wit

-This is a fine picti
se all of my audien
— M J- Drefke. t
rokee. la — Neighb^

, _-Const
Fine enter

if t

Armory

lte. 1

-AC**,*

BEBE DANIELS

and

Drakes,

with B..
star apP*

•g

tnat was

pucks

"'"want a '~
, receivea »»-. ne. A>,"'""Ka — ^ TUav»l

art

_"Worv

Tex.-

—■tfeig

hborn

d Patr

a v

|e hot

ery
re,

dPaU

tnea\re' tv0nage'

Wl'tf]

cakes

Bebe

naAwr°S- Cr
Ar,z— Ge;

star

ys-

nera/

Oh Lady, Lady, with
This star is gaining great
This is a delightful picti
should please all. Harri
Daniels greatly.— A. S.
tennial theatre, Warsaw,

^aSt

le of the best this dainty star has made
ler the Realart banner. Bebe Daniels

please any audience. — Xorman Stew- ^P^^0^ ^'
Wonderland theatre, Kaufman, Tex. ^iV", o* -c\

Xtf \ , ^r ,

fou

llever

reighborhood patronage. t a1 ,

\>es

attk*ar ^ ^ Ave ° I S,»a// V i

D<e

*******

to f°o£ c0 * y0*

> ,/»"o

'Vie* \a.o^ ^

1 ^ pucks and Dr*u

-Should Jltai/l^ with Bebe r>a •
b,B nere.-Lw ^5 Per cent Dan'

atre. Mo we

Patronage. & Qj1"- —

Went ov, I
naft Lyric th
Ne'8:hborhoo

?as -t-ao\,

S**!lf' Op'n then'?ss

Pieased;Seirhaerefi!!LrteLXtrhpWaf1,e-

ace

Us ..fie6

in. Bebe Dan'els.lLtrons squareW_»

j|NE year ago a saucy little girl with tanta-
lizing black eyes, silky black hair and a
mischievous, kiss-inviting mouth took by
storm some two or three million fans who
had gathered in five thousand theatres to
be confirmed in their opinion that she deserved
stardom.

And now, just a year later, hard-headed circuit man-
agers voluntarily write us that this captivating star is
drawing better in their theatres than any other actress
—better even than several for whose pictures they pay
much more money.

Her success is one of the most complete triumphs in
motion picture annals. Exhibitor after exhibitor re-
ports steady increase in patronage from one release
to another. And why? Because she has the ability
to put over the sort of pictures which most of the
people like. Because she has had stories perfectly
suited to her requirements. Because she possesses
charm and beauty. Because there isn't a flapper or
debutante who wouldn't give her right eye to be able
to carry glad rags in the queenly manner that this star
does. Because — oh, well, because she's

BEBE DANIELS

The Good Little Bad Girl
Realart might have set Miss Daniels' pictures aside
this season for selling on a star series basis. We might
have boosted the ante — yes, and we could have gotten
away with it, too. But that's not Realart's way of
doing business. We don't ask exhibitors to help us
build star values and then try to grab all the value
for ourselves.

And so we are going ahead planning in Miss Daniels'
behalf the biggest season any actress ever has had.
Her first story will be THE SPEED GIRL, written
especially for her by Elmer Harris. Then will follow
a succession of the successes such as those in which
"The Good Little Bad Girl" has made her truly envia-
ble reputation— including THE HEART OF YOUTH
and SPRING FEVER.

In a series of comedies obtainable only
through the Realart Star Franchise

tUre.
Pefer

if e°

■1?

TTlne OlCture. t_ ^ t-

ne Green «- ■ Exceuen>.

Booth

paramoui §g

"O o «

.^V"^ -c you can't !

v ^ ly» ^

ve hi
and advert

"?*?,\** winter,
**V« we have h
o ^

b -^-^^

All Sovals' Eve, witri ^ <v<
ter.— Star one of the
Didn't appeal to patrons a o.
of her other pictures, but
larity would have put pictur
other conditions been favorat
Langford, Electric theatre, Ea
-- M— General patronage

rVv

big business g°°^ ^eU W buarvar

" Palace theatre. * |
^-nage-

v v' ,;,.A''/;,>/"/>';

go-

1st

or>a!

l>ttle

" ~\ tin '''er.-^.c"wc r^^- '

b^vi ^^^^^

""4

:^^Tv ?P ^v ^ a<,./*i

Real art

> run.
sOpera

BUSe. Stanford. ^Hoo^^o^

Ahood patronage

ronage.

jf ogue's Habor, with Mary
int.— Don't miss this picture,
thi in during the hot weather,
n Ids.. Empress theatre, Rock-
t I— Neighborhood patronage.

OW do you like the sound of this? Mars-
Miles Minter in TILLIE ! You know,
Helen R. Martin's TILLIE, THE MEN-
NONITE MAID, which in novel form has
sold something like an half million copies,
and which, after appearing in the Henry Miller
Theatre in New York City, with Patricia Collinge as
the star, had a wonderfully successful road career.

And you know that there isn't another screen actress
whose beauty, charm and talent better equip her for
this popular Pennsylvania Dutch heroine than M. M. M. !

Then there's HER WINNING WAY, Miss Minter's
first picture of the coming season. It's based on the
play "Ann" by Lechmere Worrall, which had its origin
in Edgar Jepson's charming novel, "Ann Annington."

MARY MILES MINTER

The Girl with 100,000 Admirers

Think back! Has this lovely star ever disappointed you?
She has given your audiences during the past season
roles as widely different as the little Dlind girl in EYES
OF THE HEART, the child of the circus in THE
LITTLE CLOWN, and the mad-cap mischief-maker
in DON'T CALL ME LITTLE GIRL, and they have
all been successful.

More than one candid exhibitor admitted after showing
THE LITTLE CLOWN that the picture deserved
Special rentals. Realart would have been justified in
asking extra money on more than one of the Minter
productions.

But you don't find Realart doing it, do you? As a
matter of fact, Realart can't. Your Realart Star
Franchise entitles you to every M. M. M. picture at
your contract price. But, on the other hand, through
a Realart Star Franchise is the only way you can get
Minter pictures.

Mary Miles Minter will bring to your screen during the
season of 1921-22 only pictures of the very highest
quality, pictures that every member of every family
in your community can enjoy; pictures that are packed
with action and fun and the joy of youth, yet censor-
proof; pictures produced from stories carrying the
widest appeal; pictures that will prove profitable for
you to present.

In a series of feature dramas obtainable
only through the Realart Star Franchise

bo'

::y.—
_very

55 ^0*1

I ft//0* I

The Stolen »> plCn
nice, 0>
n y,' theatre.. v theatre

* ,-„«=,tance

COMSTANCE

I «sb 1 ^AttCtt00 1 35c ?° and

5^/ So***

So^Snsta^r.ent. y -

l*cf °C ^nth Constancy ; i> RJAo* Better

V: C V <Ae ^ifft r H

A-cr a t> « ^ „ "innev-

/</^ 'e*A6 Ope^^gar; t«re £

39 &y°od Ko^nchl We pJa;

ft! ffSe *^>'e- ^'aTdt?'

1 *f«

ho°*

/ on ^0n^otb%"ce Some

?«.. n a ^ nl . e;,tA/ Finney..

m reproduc

Scene from

ROOM AND BOARD

'a^e.

•On

>nage.

Winn.

P*e in
I raised *
,re- St. ^

nney- — \.*v
tied fea-

iys.— C. ,
\ eld. 111. r

,B^— T6a 7sl\rent. With Con
star is „.„,, ?..very . L°1

^ the Thl

4jv

tre °^y ~~H^-P °-n acco
ronagi

town

pat

Spring S^f

fO„

-<stan
fn pic-
•■nedy.

ling

etvt.

Et io i cool* ; hlS lS. k lt

. .ost lt^i do *e t« oaVt. N »■

■T-

eavov

» d0inena.doa^.

ll the Pr

the

0/V^nev*eve.

Mo.

theatre

ICTURE lovers have a way of speaking of
some of their favorite stars with admira-
tion, of others with awe, but of Constance
Binney they always speak with affection.

There probably never has been more genuine enthus-
iasm displayed over a romantic portrayal than over
the playing of Miss Binney in the big box-office pro-
duction, 39 EAST. Few screen stars possess the
fascinating combination of charm, good-breeding,
wistful humor, and feeling for romance which so gener-
ously characterizes Miss Binney's work.

There has been just one trouble with Constance Binney
productions — shortage of supply. And now this dif-
ficulty has been overcome by Miss Binney's refusal of
a most flattering stage contract. She has left for the
Pacific Coast to devote a full season exclusively to
photodrama. Realart makes this announcement with
satisfaction born of the conviction that a season given
exclusively to pictures, and under the most favorable
producing conditions, will place Miss Binney far in the
forefront of romantic actresses.

CONSTANCE BINNEY

The Adorable

Elaborate plans have been completed for Miss Binney's
work during the coming season. She will be under the
direction of Chester M. Franklin, who has made many
of Realart's successes during the past year. Her first
production will be ROOM AND BOARD, a colorful
and unusual romance written by Charles E. Whittaker
and Donnah Darrell.

After this will come the CASE OF BECKY, which was
originally produced for the stage by David Belasco
and in which Frances Starr achieved success. This
stirring drama, written by Edward Locke, is the story
of a girl who possessed two personalities, and is believed
by many critics to afford better material for screen
presentation than did Stevenson's famous "Dr. Jekyll
and Mr. Hyde."

These are but samples of the sort of stories in which
Miss Binney is to be starred. The best that the market
affords is to be provided in a serious endeavor to widen
the already large circle of admirers of this lovable
young woman.

In a series of dramas obtainable only
through the Realart Star Franchise

Seething D««2 eta on *■ ^*V& ^
Bi7r,._-Have seen some find » | o^oA ^

£e. Cannot see ^ ducu<£ %/><c% c ■- ^ t

thin in ri»s dei?i our people »lfe^.e__ % VV^ V°4 ^ss' * Pleased ■■

k^^^^^Sn&«. ^ V&'X. dean

Her First -1* i°-nent, with Wanda
awley. — Good program picture. — Her-

,an Blomeke, Opera House, Springfield,

[inn. — Home_2atronage.

Food for Scan

eY ley. — As usual, n<
^ <\*^< * W*" c e"*" ca>V * Realart pictur*

* ^'^W^o. Th* Hons. 11

Hawley.-One of Hawley s d hea. ■ ■ ffaw;

veil liked.-Horn & M ^n ^ (
Lre, Hay Springs, Neb. JMeig adverf.
patronage^ -ltW ■ «ar 1

eta^ pa 'or Scandal, with Wanda e%*6' V'5* I
1>. — Good comedy. Up to Realan. ^^tootf '^e *

.y. — uooa comeay. up 10 «.eaiar
standard. Have had only one poor Real
art picture, and I h^^H^aved them all.

C ' Wel-
Cal.—

Vt\o*eA ptaVse<J ,

3 *Sn£ fwf^iS*

-de U/

tnoSt0

Her

. o^>^ 5? fd-v film Jfe °"e ^ very pYeaL?^

HawIey is bVr P Cnty of Pen fuCOm
*kh L.'*b.ec°m>ng ver„Pef- Wands

e4
anda

Patrons V6ry m"
wefcester. Ind ew C°z*

\\'a*daJest Pt0

-da
liked

a a
than

ot
; Nation
call to«n

Strand
patronage.

r icture

ith

rf6

'ence

Af;7e

5.1

Food for Scandal,

ley. — This is a good c|
popular with us. — Op [
boro, Ala. — Small to\|

v* ^\c°xe^ Miss Hobbs, with Wanda Hawleyl
^ * ,e V v'Star and picture received by our patrcl

<6 1 VStar and p
H9£rf* . with delight.

C°rd of
^ne«ed

by our patrc|
Excellent cnpporting c;
*' Book it and boost it ir . -vnce. — Hani
Ent. Co., Odeon tK^S- ^, irdin, Mol

r~ 1 x „vO _

."tsw*

Food f o I

ley.— This
Please all

oage.

RASS TACKS ! How's that for a title?
Pretty nifty, yes? And as good as it
sounds ! Took two stories to make one
picture — both of them by the inimi-
table Samuel Merwin and both published in
The Saturday Evening Post. Probably you've
read them — "Eva on the Ice" and "Saving
Sister" — most everybody has. They tell of the
ambitious activities of a super-modern young
woman named Goldie. And they've been made
into a photoplay that will prove a good tonic
for anybody's box office.

Then there's HER FACE VALUE— another
Saturday Evening Post smile teaser by another
famous author — Earl Derr Bigger. In maga-
zine form it was called "The Girl Who Paid
Dividends," but there's extra value in the new
title.

You won't object to THE CRY BABY as a nail
puller, either, will you? Nor to THE CLING-
ING VINE, a Fred Jackson story, about a girl
who clung?

Who's the star? Why, whom do such titles and
stories fit, better than

WANDA HAWLEY

The Girl with the Million Dollar Smile

She's genuinely human; that's why you forget
yourself and laugh with her even though you've
sworn you're off Life for good. She is the origi-
nal, lovable blues-chaser!

For clean, wholesome, rollicking fun, minus
clap-trap and slap-stick, we commend you to
such pictures as THE SNOB, THE HOUSE
THAT JAZZ BUILT, A KISS IN TIME and
other Wanda Hawley productions of the season
just ending. Wherever she is, there is the irre-
sistible smile which has won the heart of Main
Street as well as of old Broadway.

In a series of comedy-dramas obtainable
only through the Realart Star Franchise

Chorus.

theaue. Pecaton.ca
,auooage

Jas-
I1L—

fin'shed ^

r> *

'he fin«i— . ^.

rfVwV V °°rfiood 'n^3^ S#P°rt* °e*»n

P'c,.. lfr 5r

Ao(

Out of th* ru

. \d'a- ^ a«° , r. \n ■*

5 Vr»b0T

Svva

'e >o / sin* " h

^i'*? Br

o
i-e

era' Pa?deon 6°ofc w

Sr.

. '/A

ASH — smartness — style — these are the qual-
ities possessed by Alice Brady which make
her the leading feminine matinee attraction.

And these qualities, plus the thrill and
power of her emotional portrayals — plus her recognized
standing as the greatest dramatic actress on the screen
today — give her an advantage which it will be
Realart's endeavor to capitalize during the coming
season by providing the best stories yet obtained for
her.

Long association with the stage — she comes of a family
famous for its contributions to the theatre — has made
Miss Brady a master of technique, given her poise and
developed her artistry far beyond that of the average
motion picture star. Season after season of success in
the spoken drama testify to her superior ability as an
actress and to her steadily increasing box office value.

ALICE BRADY

Idol of Stage and Screen

She will make her 1921-1922 debut in DAWN OF
THE EAST, a story of unusual interest, dramatic in-
tensity and color, the scenes of which are laid in China.
The play was written for Miss Brady by E. Lloyd
Sheldon, author of innumerable successes and one of
the foremost scenarists of the times. It is thrilling
melodrama with a plot as remote from the ordinary as
the East from the West.

Samuel Merwin is the author of one of Miss Brady's
pictures — HUSH MONEY — in which she will be seen
again in her native atmosphere of elegance and high
society. It is the story of a debutante's warfare on
moral issues with her father and sweetheart. Tense
dramatic interest centers about the running down of a
child by an automobile.

In a series of powerful dramas obtainable
only through the Realart Star Franchise

lice a a - a A

eh"-

"to

wNv°le ^c>

^ ^ ^^^^^^^ ^■^■^Q^l

'c<1

'Oy

A/lAY M^AVOY

It seems to me that May McAvoy be-
longs in a constellation all her own. —
New York News.

iar

|l her star-
Irk in the
|d effective

A-

£aSciriat
the t\ie

p\ace

Miss May McAvoy. who is tl
Pnvate Scandal," is " de/ii
actress, with all n,l ■ .
fonal work She JasanqU,S'teS
a Pretty and well bred
r^l°f-~rmma^

screen -nrf'

Miss McAvoy made this role stand out
in that picture to such an extent that
movie critics predicted great things for
her which Realart seems willing to help
her to accomplish. The new star is not
only an unusually beautiful girl. She-
in addition to this a decided histrici >A»ss Mc£ „
ability.— Toledo Blade. tJ:t have the *

rents—1

„ art with emo'
Miss McAvoy i canoae rf ^
that have the rfflW
rents— y<w* "

tess.0!,

her fibers Al'°>' « an a„-

^ a. °? iY*v

TVv

- * S c.

^^^^ ' *te*t Pl

ou< more promise b« ■ S °nl-v ho'd*
"*—New York Glnhl. ,S great Prom-

Again little Miss May McAvoy wins
ner public as the heroine of "A Private
Scandal.'' at the Rivoli Theatre, reveal-
ing anew that charm and histrionic gift
which made her appearance as Grizel a
signal event. — Sew York Telegram.

)" is a fresh blossom on
I season's young actresses
orld.

Gt'»ie

BflU>rt,or

tot

I nas well earned her s r',ng / ^C4,

in through her work in '"n. malr)°rs ,V Aa5
ing such a spiritual and efff r'or„, "">*■ . /lrout,L I
Ut.-Boston Traveler. ^a"ce 3 f>

sto^

■ V,*

IK®!

VERYTHING FOR SALE! Do you
see possibilities in that title? Can't
you see 'em sizing it up on your bill-
boards? EVERYTHING FOR SALE
is the name of May McAvoy's first picture
of the season 1921 22 — written especially for
her by Hector Turnbull. It will be a perfect
emotional setting for this star's histrionic talent.
Its theme is the big one of the hour — the mis-
taken belief that money will buy everything.
Punch, pulse, pathos, poignancy, prosperity — -
that's EVERYTHING FOR SALE!
It is Realart's intention to present Miss McAvoy
during the coming season in a series of powerful
dramas which, illuminated by her brilliant
acting, are going to stand out among the high
lights of the year. Some of her forthcoming
productions are VIRGINIA COURTSHIP,
TOO MUCH WIFE, and A HAPPY ENDING.

MAY McAVOY

Wonder Girl

has been given a special supervising director —
Hector Turnbull — whose years of experience in
pictures are full assurance that the McAvoy
productions will be as nearly perfect as human
endeavor can make them.

And we leave it to you, after the enthusiastic
acclaim which has greeted her work in "Senti-
mental Tommy" and "A PRIVATE SCAN-
DAL" to judge whether a star ever faced a more
glorious season than Realart's debutante star.
Beauty. Charm. Screen presence. Genuine
talent. The ability to turn a shadow on cellu-
loid into flesh and blood before your eyes — ■
thrilling, vibrant, real — such is the endowment
which has brought stardom to May McAvoy,
the nineteen-year-old actress whose brilliant
work is now the talk of the picture world.

In a series of powerful dramas obtainable
only through the Realari Star Franchise

\ r fy.

HE exhibitor is entitled to service. This implies
profitable pictures, prompt deliveries, accuracy in
filling orders, instant attention to correspondence
and the providing of such exploitation helps as
will assist in complete attainment of the value of our pro-
duct. The men whose names you see listed below are in
charge of Realart's Service Stations. Their job is to see that
every exhibitor is given the highest brand of Realart Service.

Exchange Manager Address

ATLANTA .... Joseph L. Marentette . 97 Walton St.

BOSTON Walter R. Scates . . 5 Isabella St.

BUFFALO .... Harry E. Lotz . . . .254 Franklin St.
CHARLOTTE . . . M. W. Davis .... 28 West 4th St.
CHICAGO .... Harry W. Willard . . 845 South Wabash Ave.
CINCINNATI. . . Mark Goldman . . . Film Exchange Bldg.,

Pioneer & Broadway

CLEVELAND . . . James B. Reilly ... 200 Bangor Bldg., 942

Prospect Ave., E.

DALLAS L.E.Harrington. . . 1924 Main St.

DENVER Bert R. Latz .... 1742 Glenarm St.

DETROIT .... Ralph B. Quive ... 303 Joseph Mack Bldg.

KANSAS CITY . . David R. Blyth . . . Film Exchange Bldg., 17th

and Main Sts.

LOS ANGELES Oren F. Woody ... 922 South Olive St.
MINNEAPOLIS . . M. E. Maxwell ... 801 Produce Exchange

Bldg.

NEW ORLEANS . Truly B. Wildman . . 944 Perdido St.
NEW YORK . . . Lester W. Adler ... 130 West 46th St.

OMAHA Sherman T. O'Brien . 1216 Farnam St.

PHILADELPHIA . Albert W. Eden . . .253 North 13th St.
PITTSBURGH . . James S. Hommel . . 1018 Forbes St.

ST. LOUIS .... Floyd Lewis 3626 Olive St.

SAN FRANCISCO Ben F. Simpson ... 209 Golden Gate Ave.
SEATTLE .... Paul R. Aust .... 2012 Third Ave.
WASHINGTON . . Louis Reichert .... 806 Mather Bldg.,

916 G St., N. W.

John N. MacMeekin, Special Representative

Ask the man who shows them

E A L A R T

PICTURES CORPORATION

469 FIFTH AVENUE, NEW YORK CITY

INDEPENDENT-

D0U5LEDAY
n /PRODUCTION 0

LESTER CUNEO

m a series of

8 SMASHING

5 REEL WESTERNS

Released

every 7yeeks& 1st release Aud. 15th

By Henry McCarty and Leo Meghan - Directed by Robt Kelly

<5uperuised by

CHARLES U MACK

THRILL?! DRAMA!! ROMANCE!!^

WESTERN PICTURES EXPLOITATION ft

Irving M. Lester- Gen! Mgr.
635 H.W.Hellmari Building

PROOUCTIO(\)S~~

EXHIBITORS HERALD

August 27, 1921

E. C. Paul, Regent Theatre, Springfield, Ohio:

"First National attractions meet with great favor whenever
shown. They have punch and dash, and yet are free from sensa-
tionalism." THAT'S ANOTHER REASON WHY

Hhor&ll be a Franchise everywhere

I!IIIIIII!UIII!IIIIIIIIIIIIIIIIIIII!!IIII!!IIIIIM

"Absorbing Mystery Plot— All Will Like It!"

Exhibitors Trade Review

Trade experts call picture novel, original and clever — one that will keep 'em
awake and keep 'em guessing. Fine box office attraction. Read their reports:

WILL WAKE 'EM UP

"Everybody is going to keep wide awake when
this is shown. The entire" plot is admirably
fitted together and the production is excellent
throughout. Jewel Carmen acts with real
feeling." — Moving Picture World.

STAR FASCINATING

"Jewel Carmen runs the gamut of emotions,
and she is good at all. The story is exceed-
ingly well worked out, with perfect continuity
and not a break in the tense interest. An
absorbing mystery plot from beginning to
end, and a most enjoyable release. Any
audience will like it. Jewel Carmen is fasci-
nating, and the .entire cast excellent." —
Exhibitors Trade Review.

VERY NOVEL

"Much merit in the plot and novelty in
presentation." — Motion Picture News.

GOOD MYSTERY

"First rate mystery. Original and clever
twists." — Wids.

INTENSELY ABSORBING

"An intensely absorbing photoplay which
should give general satisfaction. It ranks
with the best of the drawing room melo-
dramas. Miss Carmen handles her part
intelligently, and the cast is wholly satis-
factory."— Variety.

BEST SHOWN YET

"Well worked out mystery story and the best
thing of its kind we have seen. Roland
West has done a mighty fine job. The sus-
pense is held to the last moment, and not
one in a hundred could unravel the mystery.
The best kind of entertainment and far above
the ordinary. Jewel Carmen scores with
highly dramatic acting." — New York Morn-
ing Telegraph.

Speaking of

JEWEL CARMEN

"Nobody

THRILLING— BAFFLING— DIFFERENT
A Roland West Production

Written, produced and directed by Roland West; scenario by Charles H.
Smith and Mr. West; photographed by Harry Fishbcck; Foreign repre-
sentative, David P. Howells, Inc., 729 Seventh Ave., New York City

A FIRST NATIONAL ATTRACTION

■::!i""WIII!

MARTIN J. QUIGLEY

Publisher fi? Editor

*ISSUE OF *
August 27, 1921

Motion Picture Financing

By MARTIN J. QUIGLEY

rrrHOMAS H. INCE now heads a financing
organization which stands out as a decided
step forward in a very vital and essential opera-
tion of the industry.

It is a matter of common knowledge that
the problem of adequate and consistent fi-
nancing has been a source of illimitable vexa-
tion for both large and small operators in
the production branch of the business. The
financing problem of the exhibitor has been of
a different character; the banker or other agent
supplying funds to the theatreman has been
able to see these funds translated into buildings
representing concrete and tangible assets and
affording unquestionable security for money
advanced.

The way of the producer in money matters,
however, has been over a rough and uncertain
course. Inadequate, superficial and frequently
wrong information has caused bankers gen-
erally to look askance at propositions concerned
with financing production. The basic require-
ment of liberal financing for the producer has
either been ignored or misunderstood. The con-
tention set forth by the bankers is that pro-
ducers should not require even the amount of
finance needed by the manufacturer of every-
day commodities.

* * *

*yHIS is far from the truth. The nature of
A the business ties up the funds of the pro-
ducer over a longer period than in practically
any ordinary line of manufacturing. The heavi-
est period of outlay in the production of pic-
tures comes in the early days of the venture
when the camera work is being done and the
cost of the cast, technical staff and studio
charges are going on the expense account. The
heavy investment ends when the negative is
completed, yet it may be — and usually is — sev-
eral months before a dollar of revenue on the
production comes back to the producer.

This, then, sets forth the need of liberal
financing and dismisses one outstanding objec-

tion that has been registered by financiers. The
next irnportant consideration, which is always
vital where money is to be advanced, is the
right of the producer to the credit accommoda-
tions which are essential to the operation of all
business.

Motion picture production, under proper
auspices and in competent and experienced
hands, should not be given the stigma of gam-
bling or speculation; it represents a thoroughly
legitimate manufacturing enterprise, based on
an established demand and offering every rea-
sonable promise of profit. It is in no way an
experimental operation and it is entitled to ex-
actly the same credit considerations that are
given, for instance, to the manufacturer of mo-
tor cars.

* * *

'T'HESE are the facts. While they have not
been generally understood, even in quarters
where exact information has penetrated it still re-
mains difficult or impossible for the producer to
get reasonable consideration. One of the chief
accounting reasons for this circumstance is that
bankers, firmly held to conservative and re-
actionary procedure, are loath to consider any
industry with which they are not thoroughly
familiar. By way of example, millions are
loaned to fur traders in St. Louis because there
the fur business is understood, whereas loans
on security of this character could not be
readily obtained elsewhere. Many examples of
this situation could be recited.

It is eminently fit that the financing or-
ganization with which Mr. Ince is associated
should be located in Los Angeles, the produc-
tion center of the world. It is there that exact
and comprehensive information concerning the
making of pictures is available. Another im-
portant consideration for the success of the en-
terprise is that the directors of the financial
concern should be possessed of experience and
broad knowledge of the business. This, in an
important way, is contributed to the Los An-
geles undertaking by Mr. Ince and his asso-
ciates.

EXHIBITORS HERALD

August 27, 1921

-MARTIN J. QUIGLEY
PUBLISHER/ & EDITOR

Published every Wednesday by Martin J.
Qnigley.

Editorial and Executive Offices: 417 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 0372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year: Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII August 27, 1921

No. 9

This business is the victim of a lot
of annoyances that do not customarily
fall across the path of other lines of
endeavor. For instance, there is now
being foisted upon the industry a
motley collection of film bearing the
title, "The Spirit of 76."

Incredible as it may seem, this is
the picture — although now probably
in a somewhat revised state — that
caused the producer who is known as
one Robert Goldstein to be convicted
in the United States court in Califor-
nia of a violation of the espionage act
which was in effect until the recent
proclamation of peace by the Presi-
dent.

According to reports published at
the time of the conviction testimony
was introduced at the trial to show
that the picture was instigated by the
enemy of this nation with a view to
arousing enmity toward Great Brit-

ain, then an associate of the United
States in the world war, on the basis
of conduct attributed to English sol-
diers in the Revolutionary war.

Regardless of how conclusive the
testimony may have been it is never-
theless a fact that this Robert Gold-
stein, who now proudly associates his
name with the picture which is run-
ning in New York City, was sentenced
to a fine and a term of imprisonment.
Also, that United States Judge Bled-
soe in sentencing Goldstein remarked
that Goldstein should consider him-
self fortunate that he did not commit
his offense in another country as he
doubtless would have been shot.

We have not seen Goldstein's
"Spirit of 76" and we are not going
to. In assuming this position we feel
we are in accord with the probable
attitude of millions of Americans who
doubtless will be unwilling to swallow
passively the slimy history of this
picture.

Clara Smith Hamon was not con-
victed of a violation of the espionage
act. All she did was to kill a para-
mour who had decided to check out
of the unconventional arrangement.
Word from Los Angeles reports that
the Hamon picture which has been
threatened for several months is now
completed. Apparently another ob-
noxious visitation approaches the in-
dustry.

* * *

It appears that neither of these out-
rages can be reached by law. How-
ever, an aroused public opinion should
be able to cope very effectively with
the picture of the girl Jake Hamon
left behind and the one sponsored by
the propagandist who missed the rifle
squad. One other thing will help: An
appreciation of the exhibitors of
America, which we confidently depend
upon, that the exhibition of these pic-
tures would be a violation of the trust
reposed in them by the American
public.

IN THIS ISSUE

OF SPEi I IX INTEREST

First Bcrlew of "The Affairs of
Amatol* 28

Reals rl Announcement for 1921-11122 58

l'o\ \ imoiui<'<-nif*nt for 1921-1922... 59

Georgia Exhibitors Defeat Five Per
Cent State Tax

\ I :\\ s <>| ' THE \\ EEK

\or»lMv<-si Exhibitors Favor Nevi
Scheme of Distribution 29

Motion Pictures Are Neglected ill

In Europe Snya Taylor :i2

DEPARTMENTS

Pig hf mi Film Tariff Hill Goes to
Senate t niniuittci*

Inn \iiki-Icn Kxchlliiccs Clone for

inhibitor Get-To«etfcer

Report wii'Mircin Wilson Plana

l*rn|iliuiintla Film

Prodaeera Claim Victory studio
Workers' strike

\i n fforH Oonaorahln llonrd Is Com-
mon Garden Variety

Letters from Readers

Topics of the Day

... 04
<I4

wiuit the Picture niii Cor He

lh Initio Trade Kwnts

Qulde to Current Picture!

. . . SO

Re -Takes

J. R. M.

New York !
'Sgreat town.

Broadway ! 'Sgreat street. Lots of peo-
ple.- Lots of actors. More actors than peo-
ple at present.

In the evening it reverts back to its cow-
path days. A one way street.

There are more calves than cows on it. .
*

Speaking of calves the ladies silk "first
national banks" draw more interest along
Broadway than the other kind.

Chicago has its Pageant of Progress
which lasts two weeks. But N. Y. has one
that lasts 52 weeks, if we are to believe
those one meets every day.

For instance P. D. Cochrane of Univer-
sal says business is good. "Exhibitors are
buying so many pictures they ought to have
a 900 day veai* to play them all instead of
365," says P. D.

Paul Gulick and Ben Grimm showed us
six reels of the most marvelously colored
Arabian Nights story we ever saw. An
absolute knockout and one anyone would
pay real money plus war tax to see many
times over. Ask Paul about it.

And over at Fort Lee where Randall
White, Walt Hill and Tamar Lane are hi-
bernating for the Summer, they showed us
a Selznick-Gene O'Brien picture "Clay
Dollars" that's going to put a smile on the
exhibitors' faces. It's small town stuff, but
regular gcorgecohan drama.

Big One for 5 Cents

"Customs agents seize schooner" — Head-
line. A few years ago if one seized a
schooner or two it didn't get into the news-
papers at all.

Small's Back

The politicians at Springfield. 111., have
taken the record "Where is My Wandering
Boy Tonight" off the phonograph and put
on "Home Again Blues."

Took the Air

The striking musicians in N. Y. wouldn't
play in the theatres for money but they
plaved outside for nothing. It was awful
stuff though. Almost as bad as they played
in the pit.

More Strike Stuff

One orchestra of fourteen pieces was
composed of thirteen different nationalities
and one Chinaman. The chink was the
first one to get the queue to quit.

Fddie Grainger postcards us from Sa-
vannah, where he's telling the world about
Fox pictures, that the Herald is well liked
down there. (And we came all the way to
N. Y. to see Eddie. He owes us a dinner,
you know.)

Lots of Work

Sydney Cohen, president of the M. P. T.
O. A., is hard at work selecting a rumor
committee for the Association.

August 27, 1921

EXHIBITORS HERALD

Exchanges Close for
Get- Together Outing
With Theatre Owners

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 16.— For the first
time in the history of the industry every
exchange on film row was closed all day on
Thursday, August 11, in
order that distributors and
exhibitors might enjoy a
"get-together" outing at
Seal Beach. More than
500 film folk attended, and
spent the day in bathing,
sports, dancing and par-
taking of a barbecue.

The affair was engi-
neered by Glenn Harper,
secretary of the Southern
California branch of the Motion Picture
Theater Owners of America, and Joe Gold-
berg of Consolidated Film Exchanges, rep-
resenting the Film Exchange Board of
Trade.

Glenn Harper

Frances Marion Is

Bitten By Pet Dog

(Special to Exhibitors Herald)

NEW YORK, Aug. 16.— Frances Ma-
rion, the scenario writer, was bitten by
her pet dog at her home in White Plains,
N. Y., early Saturday morning, and was
rushed to a New York hospital for treat-
ment. Fred Thompson, her husband,
also was bitten by the animal while play-
ing with it and was taken to the same
hospital. It was found the dog had rab-
bies.

Mr. Thompson is well known upon the
screen, having appeared with Mary Pick-
ford in "The Love Light," a story writ-
ten and directed by Miss Marion. He
also appears in the screen play "Just
Around the Corner."

Shipman to Canada

On Tariff Mission

(Special to Exhibitors Herald)

NEW YORK, August 16.— Ernest
Shipman has gone to Canada on a mis-
sion in connection with the tariff situation
as threatened by the Ways and Means
Committee at Washington. Before leav-
ing New York Mr. Shipman signed con-
tracts for the distribution of the Ralph
Connor stories, details of which will be
announced by the contracting distribu-
tors.

Educational to Open
Oklahoma City Branch

(.Special to Exhibitors Herald)

NEW YORK, Aug. 16.— E. W. Ham-
mons, president of Educational Films
Corporation, announced prior to his sail-
ing last Saturday for Europe that a new
exchange would be opened in September
at Oklahoma City. This branch, the
thirty-sixth to be established by Educa-
tional, will be opened by Nat Wolf and
will serve Oklahoma and adjacent terri-
tory in Texas.

Brunei Returns Home

(Special to Exhibitors Herald)

NEW YORK, Aug. 16.— Paul Brunet,
president of Pathe, returned from Europe
Saturday.

Fight on Film Tariff Bill

Goes to Senate Committee

English, French and Italian Film Men Agitate Retal-
iatory Measure — Carl Laemmle Sends
Warning Against Step From Europe

With practically every large American producer on record as opposed to
the proposed ad valorem import tax upon foreign made films and England,
France and Italy threatening retaliatory tariff measures if the clause becomes
a law, the fight on this provision of the Fordney tariff bill shifted to the finance
committee of the United States this week.

Passage of the measure by the House has aroused foreign producers, and
much bitterness is already apparent in newspaper stories and public utterances
abroad. There apparently is a well organized campaign in England to obtain
the passage of a tariff bill which would make importation of American-made
pictures prohibitive.

Exports Totaled $600,000 in June

Exports of motion picture films during the month of June totaled more
than $600,000, according to statistics just announced by the Department of
Commerce. Of this amount, the exposed film had a value of $510,631.

A delegation of motion picture men
visited the Department of Commerce last
week in an effort to enlist the services of
Secretary Hoover in their fight on the
proposed rates.

Retaliatory Duties Threatened

The delegation was composed of Al-
fred Lever, representing the English
producers; Count Thaon di Revel, rep-
resenting the Italian producers; Louis
Mercanton, of Paris, and Horace G.
Knowles, of New York. The department
was represented by M. F. Feiker, Assis-
tant to the Secretary, and Dr. Julius
Klein, director of the bureau of foreign
and domestic commerce.

The delegation laid especial stress upon
the possibility of retaliatory action by
other governments should the proposed
rates be included in the tariff measure as
finally enacted, and declared that while
imports from England, France and Italy
formed but a small part of the entire
business in this country, imports by
those three countries of American films
covered more than forty per cent of our
export business. Retaliatory duties,
therefore, would more seriously affect

Names Theatre
After "Herald"

For the second time within
twelve months, the HERALD has
been honored by having a theatre
named after it.

Henry Wolfe, former owner of
the Town Hall at Norfolk, N. Y.,
an exhibitor of that city for nine
years, is building a beautiful the-
atre at Harrisville, N. Y., which
will seat 300 people and will cost
$7,000. It will open October 1. The
site is upon the highway to the
Adirondacks.

Mr. Wolfe has named the theatre
"The Herald" and will use the
same style of lettering used by the
HERALD.

On pages 16 and 17 will be found
unsolicited letters which reflect
why the HERALD is—
THE PAPER THAT IS READ

American producers than would the for-
eign films brought into this country.

Laemmle Confirms Statement

In a strong note, Carl Laemmle, presi-
dent of Universal, who is now abroad,
sends confirmation of the statements that
British and European film men are plan-
ning retaliatory measures.

'America has far more to lose than
gain by such a move," he declares. "If
we discriminate, they will discriminate
against us. The American film industry
does not need a protective tariff."

The Motion Picture Studio, published
in London, attacks the tax as "an unfair
handicap," and says "If we cannot butt
in, we can at least butt out and the ex-
isting 85 per cent which American films
claim of our screen would soon be dimin-
ished if there really were a tariff wall.""

Bitterness Becomes Personal

The feeling of the radical element in
England is mirrored in an attack made
upon Harry Reichenbach. well known
American publicity man, by a writer in
the Kincmatograph Weeklx of England.
Although Reichenbach's "rame is not
mentioned, it is not difficult to discover
who the attack is aimed at.

The article, signed by E. Fletcher
Clayton, warns English showmen against
American publicity methods, which are
likened to the tactics of quack physicians;
belittles Reichenbach's past performances',
and concludes with a statement "it would
be really a refreshing sign of the ap-
proach of a healthier mental season to
know that at least one film publicity
stunt merchant was safe behind bars "

Cresswell to Succeed

Joe Gilday at Chicago

(Special to Exhibitors Herald)

NEW YORK, Aug. 16.— Fred F
Cresswell, formerly district manager for
Famous Players-Lasky at Chicago, will
be returned to that position to succeed
Joseph H. Gilday, who died there last
week.

Kinema Is Reopened

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 16.-After ten
days of remodeling and redecorating the
Kmema theater, first run house for Gore,
Ramish and Lesser, reopened last week
with Charles Ray in "Scrap Iron."

EXHIBITORS HERALD

August 27, 1921

Censors, Universal officials and press representatives who attended a luncheon
tendered by the producing company at the Blackstone hotel, Chicago, on
August 10.

Censors All Agree That Censors
There Must Be

Banquet Tendered Commissioners from Various States and
Canada During Stopover in Chicago

FOUND, one conclusion in which all censors coincide !
No matter what construction the censors from the different states
may place upon the regulations governing their wielding of the shears ;
no matter how often they may disagree on what constitutes objectionable
scenes, etc., censors all agree that they are a necessity.

This was apparent to a casual observer attending a luncheon tendered
by Universal at the Blackstone hotel, Chicago, last week to representatives
of censorship boards from Maryland, Pennsylvania and Canada, who were
en route to Universal City, Cal.

TN the party also were several members
* of the Chicago board, chief of the
licensing division of the mayor's office of
Boston and a representative of the Na-
tional Board of Review.

* * *

Just why does the censor contend that
there must be censors?

Not to mutilate films, they will tell you,
but to aid in advancing the art of the
motion picture. Censors see a great
future in the industry, but not unless a
few guiding spirits can pare out the bad
so as not to corrupt the morals of youth —
and of old age.

Dr. George Heller, chairman of the
Maryland hoard, will tell you that he and
his colleagues are far, from drastic. To
support his contention he cited these fig-
ures: More than 7,000 pictures were re-
viewed last year; eliminations were made
in approximately 733, while thirty-three
pictures were barred from exhibition.

Dr. Heller, though a political appointee,
holds that federal regulation is the only
solution to the problem of censorship. He
believes, as do the other censors, that the
conferences sponsored by Carl Laemmle
at Universal City will be productive of
excellent results.

Although agreeing that the censor has
become a permanent institution, but that
the present form of regulation is far from
perfect, no concrete suggestions for cor-
recting the present system were offered.

* * *

Attending the luncheon in addition to
the censors were Harry M. Berman, gen-

eral manager of Universal, and Mrs. Ber-
man, other officials of the producing com-
pany, exhibitors and press representa-
tives. The assemblage was addressed by
James W. Breen, representing Mayor
William Hale Thompson; Dr. Heller of
Baltimore; John M. Casey of Boston;
Harry Knapp, chairman of the Pennsyl-
vania board, and Major A. S. Hamilton,
chairman of the Toronto, Canada, com-
mission.

The censors were shown an entertain-
ing time during their short stay in Chi-
cago. A program arranged by I. Leser-
man, local manager for Universal, and
W. L. Hill, publicity director at the Chi-
cago exchange, included a reception to
press representatives, exchange managers
and exhibitors; luncheon at the Black-
stone; a visit to Ascher's Roosevelt the-
atre; reception by Mayor Thompson at
the Pageant of Progress; a tour of the
city, and a dinner at the Blackstone.

Fairbanks Twins Play
In Cosmopolitan Film

The Fairbanks Twins — Marion and
Madeleine — have been engaged by Cos-
mopolitan Productions for important
parts in "The Beauty Shop," a screen
adaptation of the musical comedy by
('banning Pollock and Rcnnold Wolf.
Raymond Hitchcock, who starred in the
stage production, will be the featured
player in the film version. Edward Dillon
will direct. The scenario is from the pen
of Doty Hobart.

Report Wilson Back
of Propaganda Film

Hearst Papers State That
Baruch Will Finance
Picture

A report has been carried by the
Hearst papers to the effect that Woodrow
Wilson will sponsor a propaganda film
aimed, it is said, as a reprisal against the
Republican party and others who opposed
his League of Nations.

According to the Hearst report the pic-
ture would be made by D. W. Griffith,
with Richard Barthelmess in the lead.
The former president would not act in
the picture, but would appear in several
scenes, it is said, in order to emphasize
some points.

Barnard Baruch, former chairman of
the war industries board, is interested in
the project, it is said. According to re-
ports, the former president plans in this
picture to present a review of the war,
showing how it was won. He hopes also
to revive public interest in the League
of Nations, it is said.

Levey Opens Another
Non- Theatrical Office

(Special to Exhibitors Herald)

DETROIT, MICH., Aug. 16.— Harry
Levey has plans completed for opening
another exchange here for National Non-
Theatrical Motion Pictures, Inc. M. J.
Caplan will manage the branch which will
handle all of Michigan. The office will be
located at 47 East Elizabeth street.

Another exchange was opened recently
at Indianapolis, Ind., at 122 South Capital
street with Morris Less in charge.

Finish Camera Work

On Fairbanks Special

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 16.— Director
Ered Niblo has completed camera work
on Douglas Fairbanks' "The Three Mus-
keteers." All told, 894 scenes were taken
for this production, over a period of
ninety days. It is planned to launch the
initial showing of the picture in one of
the nearby towns, after which it will be
shipped to New York for the Broadway
premiere at the Lyric theatre.

Prolong Astor Run

Of "The Old Nest"

(Special to Exhibitors Herald)
NEW YORK, Aug. 16.— The engage-
ment of "The Old West" at the Astor
theatre, which was announced to end
August 13, has been extended for one
more week. Prior bookings made for
the theatre are reported responsible for
the closing of the Goldwyn Rupert
Hughes production, which is referred to
as "one of the season's sure successes."

Selznick and Morris
Meet Coast Managers

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 16.— Myron Selz-
nick and Sam Morris, general manager of
Selznick Enterprises, are on the cost to
confer with local representatives. i

August 27, 1921

EXHIBITORS HERALD

LLOYD "HAM" HAMILTON
Who with Jack White is making Mermaid come-
dies for Educational has started work on his
397th comedy . Hamilton has been appearing
before the camera for ten years. His first
theatrical work was carrying a spear for S3 a
week. Later he went into musical comedy
and from this into pictures.

Paramount Opens New
Exchange Building at
Portland on Aug. 20

(Special to Exhibitors Herald/

PORTLAND, ME., Aug. 16.— Para-
mount's new exchange in St. John street,
opposite the Union station, is scheduled
to open on Saturday. The new structure
conforms to the standardized type of ex-
change building adopted by Paramount.
It will have 5,000 square feet of floor
space.

The new exchange in Cleveland, O.,
which was opened recently, is similar to
the one here, having, however, 7,000
square feet of space. The standardized
plan was conceived by Theodore C.
Young, manager of Famous Players real
estate division.

"Foolish Wives'* Will

Play Big Cities First

(S fecial to Exhibitors Herald)

NEW YORK, Aug. 16.— In a state-
ment just issued by R. H. Cochrane, vice-
president of Universal Film Manufactur-
ing Company, it is announced that
"Foolish Wives," the company's $1,000,-
000 production, will not be road-showed.
The company will exploit the picture first
in the larger cities and then will turn it
over immediately to the exhibitors.

Hammons Goes Abroad

(Special to Exhibitors Herald)

NEW YORK. Aug. 16.— Earl W.
Hammons, president of Educational,
sailed on Saturday for Europe to be gone
several weeks.

Producers Claim Victory

In Studio Workers' Strike

W. J, Reynolds Says Strikers Places Have Been Filled
and Normal Conditions Are Restored —
Syracuse to Cut Musicians' Wages

(Special to Exhibitors Herald)

LOS AXGELES, Aug. 16. — The strike of motion-picture employes has
been declared "over" as far as the producers go. W. J. Reynolds, secretary of
the Motion Picture Producers' Association, declares that the strikers' places
have been filled and that everything is going along normally.

Few of the Men Are Put Back at Work

"As far as we are concerned, the strike is over," he said.

Mr. Reynolds continued that a few of the 800 odd men that struck had
been coming back and that the oldest and most skilled had been employed where
needed. But, he said, the places of the ordinary employes have been filled.

tor Sunday is quoted as a fair scale. It
is pointed out that most of the musicians
earn an additional $15 to $20 a week by
playing "outside jobs."

New York Musicians
Must Stand Alone

(Special to Exhibitors Herald)

NEW YORK, N. Y., Aug. 16.— Thea-
tre musicians, now on strike, gave a
spectacular touch to the situation by-
parading Broadway on large sight-seeing
busses and playing funeral marches. The
busses were covered with signs.

Joseph N. Weber, president of the
American Federation of Musicians, has
reiterated his statement that the federa-
tion would not intervene in any way.

The attempt of the strikers to call a
sympathetic strike of the theatre em-
ployes has never come to an issue. A
committee of the Central Labor Council
three weeks ago called on F. R. E.
Woodward, secretary of the Theatres'
Association of Los Angeles, and de-
manded that the houses stop showing
pictures made at "unfair" studios.

Demand Not Put in Writing

Mr. Woodward asked that the demands
be put in writing so he could take things
up with the theatre managers. Some time
afterwards, the committee men notified
him that they did not care to go on rec-
ord in writing and Mr. Woodward said
that in such case, he would not act.

Syracuse Musicians
To Face Wage Cut

(Special to Exhibitors Herald)

SYRACUSE, 4N., Y/t Aug. 16.— Syra-
cuse theatre managers are said to have
agreed to demand a 25 per cent cut in the
existing wage scale of musicians before
renewing their contract for the coming
year.

A scale of $30 for men and $40 for
leaders for six days with $10 extra apiece

Box Office Test
Real Sales Talk

Associated Producers, Inc., has
just issued a letter to exhibitors
captioned "The Big 9," in which it
quotes exhibitor reports on nine of
its recent productions as they ap-
peared in the "What the Picture
Did for Me" department of the
HERALD. It is an effective sales
talk.

Exhibitors, before booking pic-
tures now, are asking "What did
these pictures do at the box office
of other theatres?"

There is only one place they can
get unbiased, signed statements on
actual box office records from ex-
hibitors in every state in the union
—and that is in the HERALD.
Other film trade papers have failed
in their efforts to imitate the HER-
ALD because there is only one
paper which enjoys exhibitor con-
fidence.

"What the Picture Did for Me"
is another of the constant remind-
ers of the trade that the HERALD
is —

THE PAPER THAT IS READ.

Pathe Is Arranging[Big
Trade Showing in East

(Special to Exhibitors Herald)

NEW YORK, Aug. 16.— The New
York and Newark branches of Pathe
Exchange, Inc., have arranged for a big
trade showing 'on "Hurricane Hutch,"
heralded as the greatest of all Pathe
serials, at Town Hall on August 30 at
11:30 a. m. Invitations have been sent to
all exhibitors in the Metropolitan and
Newark territories.

Dax Returns After

Survey of Theatres

(Special to Exhibitors Herald)

SIOUX CITY, LA., Aug. 16.— Nathan
J. Dax has returned from an extensive
trip in search of new ideas to be incor-
porated in the remodeling of his theatre,
the Model. The house is closed for the
summer. When reopened Mr. Dax ex-
pects to have one of the finest theatres
in this section of the country.

New Manager Named for
New York Branch of A. P.

J. Vergesslich has been appointed resi-
dent manager of the New York exchange
of Associated Producers. Inc., by General
Manager Al Lichtman. He succeeds J. J.
Unger, who has been made a special rep-
resentative by Mr. Lichtman. Mr. Vergess-
lich has been in the selling end of the film
industry for over ten years.

Exhibitor Is Member of

F.P.-L. Publicity Staff

Albert J. Boasberg. well known showman
and theatre owner of upper New York
state, has joined the Paramount exploitation
service and will be stationed at the Wash-
ington exchange in place of Harry .Swift,
resigned.

EXHIBITORS HERALD

August 27, 1921

The Motion Picture Industry

In Japan

Although Yet Undeveloped the Film Business in the Orient
Offers Great Opportunities to Americans

Article 3. THE PRODUCER

\T7HAT does the
" Orient offer
American produc-
ers? The answer
is that the oppor-
tunities are great.
There is no more
evidence of this

than the fact that at present there are
but four large Japanese corporations pro-
ducing films. Their combined invest-
ments represent close to 100,000,000 yens,
and all but one have confined them-
selves to the production of Japanese plays.

The company forming the exception
has experimented with plays in which
foreigners appear in certain parts. The
stories are written along historical lines.
How much success will be attained in
this line is problematical, as the pictures
have not been released long enough to
determine their earning power.

Although the United States furnished
approximately 70 per cent of the films
used in Japan, some rights to German
pictures have been purchased. Present
costs, due to some extent to exchange,
are vastly in favor of Germany, which is
keenly alive to this wonderful opportun-
ity for propaganda.

* * *

It is to the discredit of American film
producers that only one organization so
far has indicated a sincere desire to de-
velop the film business in Japan along
constructive lines.

By HARRY M. OWENS
and K. MUKAEDA

Representatives in the Far East of
Associated Producers, Inc.

American pro-
ducers must re-
member that they
have censorship to
contend with in
Japan the same as
in America. Cen-
sorship duties have
been placed in the hands of the police
of each city. What may be passed by
one city may be eliminated in another.
Recently a movement has been started
to nationalize this work which w^uld
save the exchanges many thousands of
yen anually. Kissing scenes and all
episodes in which the police or military
are worsted are eliminated. Too much
display of the body and all suggestion
of vulgarity likewise are tabooed. For
these reasons many pictures imported
into Japan are unmarketable.

Foreign artists are in greater favor
with the Japanese public than are their
own players. This is due partly because
of the featuring of players in foreign ad-
vertising and the frequent use of the
closeup which is rarely used by Japan-
ese producers. One reason why Japanese
producers do not feature their players is
because of their fear that it would lead
to a demand for increased salaries.
* * *

Before 1868 stage folk enjoyed no so-
cial standing, being considered as a class
apart, and virtually in the same catagory
as animals. The motion picture affords
a great opportunity for the uplift of this
fraternity; but it has not been taken ad-
vantage of to any great extent. The de-
plorable practice followed on the stage of
using men to impersonate women has

GUESTS AT ARROW-JACK HOXIE DINNER

National Joy
Week Oct. 16

R-C Pictures Corporation has
designated the week of October 16
as "National Joy Week." This
period will mark the initial publi-
cation of the special comedy
dramas produced by Hunt Strom-
berg and starring Doris May.

"The Foolish Age" is the title of
the first picture, which, in the opin-
ion of R-C officials, will kill the
blues in the box office as well as in
the minds of patrons. William A.
Seiter directed the film.

One of the novel exploitation
stunts suggested by the R-C pub-
licity staff is to have the mayors in
the various communities proclaim
the week of October 16 as "Na-
tional Joy Week," during which
time the people are urged to ob-
serve in a fitting way the begin-
ning of a return to normal
conditions.

crept into the motion picture industry in
Japan. The character of the Japanese is
such that he usually takes his task seri-
ously at all times, and as a consequence
these impersonators of females live every
day the parts they play on the stage or
before the camera. They may be met on
trains, out in the streets, plastered with
powder and their flashy kimono soaked
with cheap perfume, attracting as much
attention as possible by their effeminate
actions and behavior.

In America, where the motion picture
industry ranks fifth in importance, pro-
ducers have learned that types give the
best results. If an elderly gentleman of
diplomatic appearance and bearing is re-
quired, they have their Theodore Rob-
ertses to choose from, or if a "Tess" must
be had — well, there is only one Mary
Pickford — but types may be found for
parts in Japan as well as in America.
There is absolutely no reasons for use of
these male "actresses," as they are not
featured for their special abilities in this
line, and when they are eliminated and
women are used in female parts, the cine-
ma industry will advance a great step up
the ladder of success and social consid-
eration.

Japan contains great amounts of mate-
rial for motion picture stories, and with
foreign supervision and direction, dramas
of tremendous interest and value to the
foreign trade may be produced; but ow-
ing to the wide difference in dramatic
style, Japanese motion pictures, as they
are made today by Japanese directors,
will never appeal to foreign audiences.
Therefore such pictures can be marketed
only in Japan, which means that only a
limited amount of money can be spent
on their production.

Dr. W. E. Shallenberger, president of Arrow, recently was host at a dinner tendered
Jack Hoxie, Western star, at Browne's Chop House, New York. Other Arrow
officials with trade journal publishers, editors and representatives also were pres-
ent. Seated in the center of the picture is Hoxie and at his left is Dr. Shallen-
berger.

Friedman Is Host to

200 at Fall Showing

J. L. Friedman, president of Celebrated
Players Film Corporation, was host to
200 exhibitors, including all of the lead-
ing showmen of the territory, at his Fall
Trade Showing held at the Aryan Grotto
theatre, Chicago, August 15.

"The Miracles of the Jungle" serial
was featured, but the program included
many other subjects which Celebrated
will distribute. The orchestra from the
Twentieth Century furnished the musi-
cal score. The event was the best at-
tended trade showing in Chicago in
nearly a year, and indicates that business
is rapidly returning to normal.

August 27, 1921

EXHIBITORS HERALD

51Per Cent Tax Is

Defeated in Georgia

Patterson Is C ommissioned
Colonel by Governor
Hardwick

(Special to Exhibitors Herald)

ATLANTA, GA.( Aug. 16.— After one
of the hardest fought battles in the his-
tory of the Georgia legislature, the pro-
posed 5 per cent
admission tax on
a 1 1 amusements
has been defeated.

The bill was of-
fered as an
amendment to the
general tax bill
five days before
the general as-
sembly was to ad-
journ. Acting on
behalf of the ex-
hibitors, Willard
Patterson was the
first man to the
front. Then fol-
lowed Y. F.
Freeman for the
Lynch organiza-
tion and William
Oldknow, Atlanta
exhibitor and general manager of Con-
solidated Film & Supply Company.

The defeat of the measure marks the
first real victory of the exhibiting indus-
try in Georgia. James B. Nevin, editor
of the Atlanta Georgian and Hearst's
Stmday American was the first to take up
the fight editorially, and the press of the
state was rallied to the cause through the
efforts of Georgia exhibitors and citizens.

The general assembly amended the
constitution, increasing the number of the
governor's personal staff from twenty-
nine to thirty-four. And immediately
thereafter Governor Thomas W. Hard-
wick named five of his closest personal
friends to serve in the honorary capacity.
Mr. Patterson, manager of Sig Samuels'
Criterion and Metropolitan theatres, and
a staunch advocate of Governor Hard-
wick's administration, was the first
colonel to be commissioned under the
new act.

Willard Patterson

Caruso's Death Creates

Demand for Production

Since the death in Naples, Italy, of
Enrico Caruso, the world's greatest opera
singer, Paramount reports a brisk de-
mand from exhibitors for the Paramount
picture, "My Cousin," in which Caruso
starred. The picture, made two years
ago, played to big audiences at the Rivoli
and other New York City theatres. "My
Cousin" was directed by Edward Jose
from an original story and scenario by
Margaret Turnbull.

National Exchange to

Issue Feature Monthly

National Exchanges, Inc., announces
that beginning with next month one five-
reel feature picture will be issued through
its exchanges monthly. "Shadows of the
West," a melodramatic feature, presented
by the Motion Picture Producing Co. of
America, Inc., will be the September
issue.

"The Lotus Blossom," produced by the
Leong But Jung Production Co. and star-
ring Lady Tsen Mei, Chinese film star,
will be published in October.

New York Censorship Board
Is Common Garden Variety

Functions Only Ten Days Before It Proves to be ' 'Just
Like the Rest"— A.M. P. A. and M.P.T.O.A.
Open Fight to Abolish Law

(Special to Exhibitors Herald)
NEW YORK, Aug. 16. — New York, which prides itself on being "just
a little different" than the rest of the country in everything, is regarding
its latest creation — a state censorship board — with a doubtful eye. Appar-
ently picture censors are picture censors, even if they function in the Em-
pire state.

At work scarcely a fortnight, the newly created board has managed
to arouse the ire of practically every producing company, the majority of
exhibitors, and a good sized* percentage of the public, which pays the three
$7,500 salaries.

Bathing Girls and Bar Rooms Tabooed

Its first "notable"' decision was the barring from Pathe News No. 62
of a strip of film showing a water carnival at Dallas, Te'x., in which women
participated. Naturally, the women were attired in bathing suits. It was
ruled to be "objectionable." A few days later, it ruled that Western
pictures can be "wooly" but not "wild," and to emphasize the point, cut
out all scenes depicting the interior of a frontier bar room.

These are two of the more outstand- the opening wedge in a determined effort

to rule the pictorial newspapers of the
country — the news reels. A political dic-
tatorship over what should and what
should not appear in news reels, appar-
ently is a coveted goal worth striving
toward.

Open Fight to Abolish Law
Two distinct movements are already
under way to abolish the censorship com-
mission at the next session of the state
legislature.

The A. M. P. A. launched its campaign
the latter part of last week and simul-
taneously the M. P. T. O. A. announced
itself pledged to a finish fight on the law.

ing decisions. The board has assumed
the usual czar-like attitude. In minor
matters, it has given several arbitrary
rulings, which were too unimportant to
create a storm.

Pathe Will Fight

When the board assumed the position
of censoring legitimate news, however,
it let itself into a nice legal fight.. As
a matter of principle, Pathe Exchange,
Inc., will carry the "bathing girl" ruling
to the supreme court if necessary and
possibly to the federal courts.

The decision is generally regarded as

Reports Show Business Improving

Survey Conducted by ADOLPH ZUKOR Indicates That Only a Few
Bad Spots Remain Throughout Country

(Special to Exhibitors Herald)

NEW YORK, Aug. 16. — The motion picture business in this country
has turned the^corner and is showing unmistakable signs of improvement
with an outlook for a complete early recovery from the effects of the pro-
longed hot weather. This conclusion is drawn by Adolph Zukor, president
of Famous Players-Lasky Corporation, as a result of a telegraphic survey
made during the past week

Encouraged by a decided improvement
in conditions in New York since the ad-
vent of cooler weather, Mr. Zukor wired
twenty-five representative exhibitors in the
key cities in every section of the country
requesting information on business condi-
tions in their respective vicinities and on
the outlook for the immediate future.
Examination of the twenty replies reveals
that the exhibiting business as a whole is
looking to the future with optimism ex-
tremely well grounded.

With the exception of three bad spots,
business north of the Mason and Dixon lire
seems to be improving rapidly with indica-
tions that it will be back to normal soon.
The few bad spots are entirely sectional
and are confined to the South, the extreme

Northwest, Iowa and Southern Ohio. Re-
ports from Buffalo, Chicago, Philadelphia,
St. Louis, Detroit, Kansas City, Denver
and Los Angeles indicate a return to
normalcy at an early date, with definite
prospects for a real boom in the fall and
winter.

A decided improvement is shown in Bos-
ton and Cleveland since cooler weather set
in two weeks ago. Washington, Toledo,
Omaha and San Francisco, while not re-
porting appreciable improvement, reflect
strong belief that better times are on the
way. That the situation in San Francisco
is not sharply improved is attributed en-
tirely to the building trades strike. With
a good prospect of a strike settlement, it is
believed the motion picture business will
again thrive.

EXHIBITORS HERALD

August 27, 1921

First Review o/ "The Affairs"

An Exclusive Review of the Paramount All -Star Production,
Cecil B. DeMille s " The Affairs of Anatol"

a simple story elaborately, with excellent
acting and luxurious settings effecting a
balance which amounts to realism.

There was a strong story to begin
with. Its narration is accomplished with
strong incidents dexterously managed.
Dramatic suspense is built up at various

"The Affairs of Anatol" was given its world premiere at Ascher
Brothers' Roosevelt theatre, in Chicago's "loop" district, on Sunday,
August 14. At 4 :00 o'clock in the afternoon the inner lobby was packed
with waiting patrons and a double line extended from the box office
for a distance of a hundred yards. This without extra advertising of
any nature.

It is that sort of a picture.

For exhibitors who find themselves at the opening of the new
season distressed as a result of arbitrarily reducing admission prices,
curtailing advertising expense, lowering the standard of their
program or otherwise dampening the picture enthusiasm of their
patrons, the picture has a particularly timely value.

Cecil B. DeMille produced it, and it is
the greatest of his works by a wide mar-
gin.

Arthur Schnitzler wrote the play and
Granville Barker the paraphrase from
which Jeanie Macpherson adapted the
screen version.

The players constitute the nearest ap-
proach to an all-star cast that has been
made. (See box herewith for personnel.)

But names do not make pictures. With
all those represented, and with the story
basis at hand, the picture might still have
turned out badly. The genuine news of
this review lies in the fact that its Roose-
velt exhibition proved conclusively that
it did not — that the picture thoroughly
satisfies the great expectations born of
its production circumstances.

DeMille has never approximated his
work in directing "The Affairs of Ana-
tol." If previous productions have shown
him clever in the manufacture of the opu-
lent, the present proves him a genius. If
previous depictions of marital problems
and adult romance have shown him
skilled in this form of narrative, the pres-
ent accomplishment stamps him master
of his field.

Wallace Reid has never gotten more
out of a role than he gets out of "Ana-
tol." The same may be said of Wanda
Hawley, Gloria Swanson, Bebe Daniels,
Agnes Ayres and others in the cast with-
out reflection upon their individually
stellar performances. In their necessarily
lesser respective footage they give char-
acterizations of which it is probable that
few of their admirers believed them capa-
ble.

Stars act in "The Affairs of Anatol."

The players accustomed to a maximum
of lens prominence seem to have put
forth every effort to make the most of
the footage allotted them, with the com-
mon purpose of submerging individuality
to the purpose of the play. The result
is a performance in which every "bit" is
acting of stellar magnitude.

The picture is primarily, as all pic-
tures should be, engrossing as to interest
and logical in every inch of its nine reels.
It deals in serious subjects, but docs not _ . , ....

tire uritli -jrmnrpnt rfTnrts tn nrnrllirr flip Three scene* from "The Affair* of Anstol. the

tire witn apparent cirorts to produce tnc p.ramoUnt .pedal produced by Cecil B. De-
appearance of seriousness. It sets forth Mille.

THE CAST

Anatol Spencer Wallace Reid

Vivian — his wife Gloria Swanson

Max Runyon Elliott Dexter

Satan Synne Bebe Daniels

Abner Elliot Monte Blue

Emilie Dixon Wanda Hawley

Gordon Bronson Theodore Roberts

Annie Elliot Agnes Ayres

Nazzer Singh Theodore Kosloff

Orchestra Leader Polly Moran

Hoffroeier Raymond Hattan

Tibra Julia Faye

Dr. Bowles Charles Ogle

Dr. Johnson Winter Hall

Spencer Butler Guy Oliver

Spencer Maid Ruth Miller

Spencer Valet Lucien Littlefield

Nurse Zelma Maja

Chorus Girl Shannon Day

Bridge Players f Elinor Glyn

( Lady Parker

points in the picture to high pitch, hu-
morous and satirical touches being ap-
plied at just the proper moment to relieve
tension gracefully and further the devel-
opment of the plot.

Interest is maintained with rare endur-
ance throughout. Following a brief intro-
duction, in which the identity of the lead-
ing character and his wife are established,
the action moves to an elaborate setting
showing the Cafe of the Green Fan.
Here the participants in Anatol's first
"affair" are introduced and the develop-
ment of that sequence is rapid and ab-
sorbing.

The second "affair," necessitating a
complete change of setting which is ef-
fected with striking ease, follows imme-
diately upon the close of a brief but bril-
liant sequence which counterbalances
the dramatic weight of the first.

The third and last "affair" is brought
on quickly and leads logically to the fin-
ish.

To fittingly describe the work of the
individual players, to describe the set-
tings and action or to give the story in
synposis form is to extend this review
unreasonably. The following facts are
sufficient:

"The Affairs of Anatol" is a great dra-
matic production, a great technical pro-
duction, a great vehicle for many players,
and one of the greatest of box office at-
tractions.

The latter fact is of exceptional impor-
tance at a time when many exhibitors are
seriously in need of a strong business pic-
ture. Important, likewise, is the fact that
a stand-out crowd was drawn to the
Roosevelt theatre on Sunday afternoon,
normally the lightest of the week, with-
out extra advertising.

The picture that will draw thus with-
out exploitation should satisfy the most
optimistic anticipations if advertised in
the manner it justifies. The measure of
that exploitation is the exhibitor's ability,
as the picture contains almost unlimited
material.

For the opening of a new theatre, for
the Fall opening of any theatre, for the
return to "normalcy" as regards admis-
sion prices, program content, etc., and
for any theatre under any circumstances,
"The Affairs of Anatol" measures up to
the requirements of the most exacting.

— W. R. W.

August 27, 1921

EXHIBITORS HERALD

Northwest Exhibitors Favor
New Scheme of Distribution

Uniform Contract Adopted by United Theatrical
League— Steffes Re-elected President at
Minneapolis Convention

( Special to Exhibitors Herald)

MINNEAPOLIS, MINN., Aug. 16.— A plan for centralizing the dis-
tribution of independent pictures in this territory has been worked out by
the Independent Film Distributors Association of the Northwest.

This new movement has the support of the United Theatrical Pro-
tective League, which adopted resolutions at its convention in the West
hotel last week endorsing the plan.

Uniform Contract Is Another Innovation

Another innovation in the distribution of pictures in this territory
results from the adoption by the exhibitors of an uniform contract and the
action of the independent distributors to place this contract in effect as
soon as possible.

Authors of Published
Work Direct Picture

Chesters Putting Finishing
Touches on Vitagraph
Production

At the Vitagraph studio in Brooklyn
Mr. and Mrs. George Randolph Chester
are busy during the day and sometimes
part of the night putting the finishing
touches on "The Son of Wallingford."

In the past, directors have written their
own stories and directed them, but, it is
said, they never have had these stories
published as recognized, paid-tor litera-
ture. In the case of the Vitagraph spe-
cial the situation is different. The Ches-
ters wrote a novel specifically for pic-
tures, had that novel published in book
form, condensed it for serial publication
in magazines here and in England, and
are being paid by a newspaper syndicate
for the right to publish "The Son of Wal-
lingford" in a large group of newspapers.

Mr. and Mrs. Chester wrote the con-
tinuity tor "The Son of Wallingford,"
cast the picture, directed it, cut and titled
it, and the art titles are being completed
this week under their direction. Accord-
ingly, "The Son of Wallingford" as com-
pleted, represents the efforts of two per-
sons in collaboration, and of no one else,
except the financial backing and picture-
making facilities of Vitagraph as a pro-
during organization.

The result, judging from comments of
all who have seen this picture screened,
is a practical one for exhibitors: It offers
the exhibitor something decidedly differ-
ent. "The Son of Wallingford" is an au-
thor's picture. The story is told on the
screen exactly as if the authors were
writing it, except that the authors are
using pictures instead of words.

Screen "Bits of Life"
At Pasadena Theatre to
Obtain Public Opinion

Never has Dave Schuman, manager of
the Raymond theatre in Pasadena, heard
such universal and enthusiastic expres-
sions of opinion from the whole audience
as followed the preview of Marshall
Neilan's, "Bits of Life" according to a
telegram sent by that exhibitor to J. D.
Williams of First National.

In view of the novelty of the picture,
Mr. Neilan arranged with Manager
Schuman to run the film as part of his
regular evening's program, with the idea
of getting the opinion of the regular mo-
tion picture patrons on the production.
The short story idea as presented in
"Bits of Life" proved highly popular with
the Raymond patrons, it is reported, and
the general treatment of the stories by
the various authors met with enthusiastic
approval.

After the showing, Manager Schuman
wired J. D. Williams of Associated First
National Pictures as follows: "Neilan has
assuredly hit the bull's-eye again. Have
never heard such universal and enthu-
siastic expressions of opinion from whole
audience as followed first showing of
Marshall Neilan's new picture, 'Bits of
Life,' at the big Raymond theatre to-
night. All praised superb direction, ex-
cellent acting, perfect settings and loca-
tions."

Woody Tours Branches

(Special to Exhibitors Herald)

NEW YORK, Aug. 16.— John S.
Woody, general manager of Realart, left
here last week on a nation-wide tour of
exchanges.

Evidence that both the independent
distributors and exhibitors are working
hand in hand to bring about a readjust-
ment of film distribution in the North-
west was manifest at both the conven-
tion and at the meeting of independent
exchangemen.

Forty Exhibitors Present

Forty exhibitors coming from all parts
of the state attended the convention here
last week. While the adoption of the
uniform contract was paramount among
the business done, several resolutions of
importance were adopted.

Officers elected were: President, W.
A. Steffes; vice-president, Theodore
Hayes, Minneapolis; secretary, Fred
Larkin, Anoka, and treasurer, A. A. Kap-
lam, Minneapolis.. With the officers the
following comprise the executive com-
mittee: H. H. Kopald and C. H. Hitch-
kock, Minneapolis; Harvey Buchanan,

G. E. AKERS
Assistant to the Sales Manager Famous
Players-Lasky Corporation

Superior, Wis.; S. G. Latta, Fergus Falls;
G. W. Ryan, Mora.

High lights of the resolutions follow:

1— Resolved, That the United The-
atrical Protective League announce its
full and complete allegiance to the Mo-
tion Picture Theatre Owners of America
and that we send to Sydney S. Cohen
appreciation of his splendid achievements
in behalf of the exhibitors of this country.

2 — That business does not warrant
paying the present prices asked for film
and should be substantially reduced.

Oppose Free Film

3— That no film exchange furnish free
film to any theatre or theatres without
just cause.

4 — That the name of the United The-
atrical Protective League be changed to
the Motion Picture Theatre Owners of
Minnesota.

5 — That we go on record as opposed
to any so-called solid week of anv brand
ot pictures.

6 — That the members play onlv good,
clean, wholesome pictures and will not be
made to pay for pictures that fail to meet
local conditions.

7 — That the president appoint a com-
mittee to interview Mayor Leach to as-
certain the object and scope of the so-
called film reviewer of Minneapolis.

Prices Too High

3 — That the exorbitant prices charged
for advertising accessories be materially
reduced to meet the prices which ex-
hibitors can afford to pay, and that the
national organization be requested to look
into the thing and demand that accessory
prices be materially reduced.

Three prominent local independent dis-
tributors are back of the movement to
form a large holding company which will
negotiate with national distributors with
the view of obtaining distribution rights
for pictures in this territory, it was
brought out at the convention. Under
the plan the holding company will com-
prise entire membership of independent
distributors and will be housed under one
roof. The company will act as jobber of
films and will use the uniform contract
adopted by the convention.

Franklin Back Directing

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 16.— Chester
Franklin has returned from New York and
is now busy at Realart directing Bebe Dan-
iels' next starring vehicle.

EXHIBITORS HERALD

August 27, 1921

Keeping Do wn the Cost

Censorship is effective in New York State.

It is estimated conservatively that operation of the law will place an additional burden of $1,000,000
upon the industry.

Sentiment today is for a decrease in film rentals and other operating expenses. Counteracting
the efforts to make these reductions possible is the enactment of laws giving jobs to political henchmen,
whose salaries you must pay.

The purpose of the PUBLIC RIGHTS LEAGUE is to arouse public protest so that such laws can-
not be passed. The following members of the industry have joined this movement within the past week.

ABEL, A. V., New theatre, East Palestine, O.
ALDRICH, CHEROL F., Regent theatre, St. Regis
Falls, N. Y.

ALT, G. A., Alice theatre, Hope, Ark.

BURDICK, N. L., Dannemora, N. Y.

CASTLE, JOHN A., Castle theatre, Norwood, N. Y.
COHEN, ABE, Strand theatre, Massena, N. Y.
CRAWFORD, E. M., Estes Hall, Keene Valley, N. Y. Fofks N y
CURRY, AMOS E., Empress theatre, Norfolk, N. Y.

LAPOINT, HENRY, Palace theatre, Waddington,

N. Y.

LEWIS, L. P., Lone Star theatre, Jasper, Tex.
LIGGOTT, E. E., Town Hall, Altoona, N. Y.
LYONS, ISAAC N., Palace theatre, Fort Covington,
N. Y.

MC CORMICK, B. F., Liberty theatre, Florence, Colo.
MC DOWELL, R. G., What Is It theatre, Mooers,

N. Y.

MARSHALL, CHARLES L., Bridge theatre, Au Sable

DONAVON, W. A., Palace theatre, Tupper Lake, N. Y.

FALKINBURG, R. E., Majestic theatre, Lexington,

Neb.

GARCIA, MRS. E. S., Ideal theatre, San Diego, Tex.

HART, G. H., Strand theatre, Lyon Mountain, N. Y.
HENRY, R. J., Clinton theatre, Plattsburg, N. Y.
HOBBS, B. H., Happy Hour theatre, Ellenburg Cen-
ter, N. Y.

HOLLAND, O. W., Plattsburg, N. Y.

HOY, FRED M., Town Hall, Brainardsville, N. Y.

MATHEWS, JACK C, Plattsburg theatre, Plattsburg,

N. Y.

MENZEL, WILLIAM, Herald theatre, Boynton, Fla.
MOE, E. L., Burke theatre, Burke, N. Y.

NAGLE, MRS. A. W., Crescent theatre, Shawano, Wis.
' NICOLLS, HARLOWE D., Photoplay theatre, Keese-
ville, N. Y.

PEARSON, A. E., Pearson's theatre, Winthrop, N. Y.
PHILLIPS, W. W., Phillips theatre, Hopkinton, N. Y.

REGAN, G. L., Pastime theatre, Fort Jackson, N. Y.
RILEY, FRED W., Star theatre, Potsdam, N. Y.
ROGERS, B. H., Canton, N. Y.

JENKINS, H. G., Gay theatre, Harriman, Tenn.

KAVANAGH, J. T., Editor Republican, Plattsburg,

N. Y.

KIRK, F. S., Grand theatre, Malone, N. Y.

LADD, L. L., JR., New Liberty theatre, Rouses Point,

N. Y.

LAKE PLACID AMUSEMENT CORPORATION,

Happy Hour theatre, Lake Placid, N. Y.

SEYMOUR, DARRY, Pontiac Theatre Beautiful, Sa-
ranac Lake, N. Y.

STAAT, JOSEPH C, Royal theatre, Carroll, la.

TOBIN & QUINLIN, Ideal theatre, Chateaugay, N. Y.

WHITE & LAWRENCE, Columbia theatre, Moira,

N. Y.

August 27, 1921

EXHIBITORS HERALD

Your
Papers
Will Give
This
Story
Good Play

Newspapers of the country are
antagonistic toward any action
smacking of censorship of the press.

With the exception of during war
times the newspapers have been se-
cure in their immunity from regula-
tory interference. Their constitu-
tional right, however, has been en-
croached upon in the recent action
of the New York censorship board
in cutting from a news reel scenes
taken at a water carnival.

The news reel is no more nor less
than a pictorial newspaper. Regu-
lation of what it can "publish" may
lead ultimately to an effort to cen-

Censorship means the arbitrary dic-
tation of a few as to what shall be
shown upon the screen. Such an in-
stitution, born of the thought of the
Middle Ages, is undemocratic, unrea-
sonable and unjust.

PUBLIC RIGHTS LEAGUE.

This is copy for slide No. 17. Each week]there will be printed
in this space a brief message of information and argu-
ment aimed to inform the public correctly concerning
the issues involved in the campaign for the freedom of
the motion picture.

sor the newspapers.

Because of the close relationship
between the press and the news reel
editors of the country should grasp
the opportunity to scathingly de-
nounce all censorship legislation.

If your local newspapers have not
published this story and commented
on it editorially it undoutedly is be-

cause they have not received it.

As a member of the PUBLIC
RIGHTS LEAGUE it is your duty
to see that the editors of your local
papers obtain this story. The op-
portunity is offered here to enlist
the support of the press of the coun-
try in the industry's fight against
bigotry and intolerant reform.

THE

PUBLIC
RIGHTS
LEAGUE

PLEDGE

03 freedom'. Ufa

■Motion ^*

Sponsored by
EXHIBITORS HERALD
in the interest of the
INDUSTRY and the
PUBLIC

"For the Freedom of Motion Pictures"

I realize the existence of a concerted movement on the part of radical reformers to establish a
dictatorship over the motion picture industry through the enactment of drastic and un-American laws.

knowing that immediate action must be taken to maintain the freedom of the screen, / PLEDGE
MYSELF TO THE CAUSE OF THE PUBLIC RIGHTS LEAGUE, my only obligation to be that
Yy. whenever conditions permit, the slide of the League, and in this manner do my part in arousing
public sentiment against this radical and oppressive legislation.

Sign and mail to EXHIBITORS M

HERALD, 417 South Dearborn Street, Name

Chicago. You then will be enrolled as Theatre
a member vf the PUBLIC RIGHTS

LEAGUE. City

Clip Out!
Sign!
And Become
a Member of
League

EXHIBITORS HERALD

August 27, 1921

Motion Pictures Are Neglected
In Europe, Says Taylor

Director Contends That Countries Abroad Need Decent
Houses, Presentation and Films

^ t rTT HE motion picture is the fifth wheel in European amusement life
today. There is no place for it. There are no picture houses."
These are but a few of the observations made by William D.
Taylor, producer of Paramount pictures and director-president of the Los
Angeles lodge of the Motion Picture Directors Association, who has re-
turned to this country from a trip which took him into several European
countries.

• •TN LONDON not one picture house
-t has been built since the war," says
Mr. Taylor. "Because of the scarcity of
building material and of housing quar-
ters, only dwellings and necessary com-
mercial structures are permitted. Un-
doubtedly restrictions against places of
entertainment will soon be lifted.

"The presentation we are accustomed
to does not exist abroad. In most cases
two five-reel features form the program,
and little or no attention is paid to pro-

MO N E Y

Which Have
Exhib itors to

By C. H. SIMPSON
(Manager, Princess theatre, Millen,
Pa.)

I get better results with 500
of these programs than any

Watch For Your Name

If your name appears on this program you are entitled
to a pass on the day and date your name appears.
Bring a program and pay only three cents war tax

Monday, July 25

Mary Miles»Minter in "Anna of Green Gables"

A Kealart picture, full of loee and romance.
A comedy-drama that will pleaee
Mmy Hi-nry l..*i-

Tuesday, July 26

Billie Burke in "Wanted a Husban<iJ'gfJyiejtffa^B^

like a good picture see jM^me^

Mr. Kr.^l Bnn.i.n

Thursday, July28

May Allison in "ExtraWUBMK'^^^

Tbla.lt a 6-raal Metre Special. aed on* M the beet pieturea

s Mlai Myrtu JobAaoa

Friday, July 29

Owen Moore in "The Poor Simp"

A corned, drama that te~4*oll of pap See Owen Moore In tbla picture and

too arlll aay ,00 «ant Moore In more pieturea like thit In.
Mr. K 1. Daniel

Saturday, July 30'

Roy Stewart in "One Shot Ross"

Tbla le a food, weelera, alao a Mack Sennrtt Comedy
^ Mi. r H«< .

Two Shows Each Day. 7:30 and '.I |i in

Admteeton II and all thia week

ALWAYS A GOOD SHOW AT

The Princess Theatre

C H.Sianpaon.MfT. Millet), Georgia

A herald Issued weekly by C. H. Simpson, man-
ager. Princes* theatre, Millen, Ga., which is
self-explanatory. He reports the stunt is let-
ting him worth-while business.

logues, vaudeville numbers or short
subjects.

* * *

"At the same time four or five theatres
will offer the same feature — and that an
old one. The only picture less than
eighteen months old showing while I
was in London was 'The Connecticut
Yankee,' and Fox rented a legitimate
theatre in order to show that. In Paris
I noticed a year-old Bill Hart.

"There are more picture houses in

other advertising.

I use plenty of paper on all
pictures. My advice to all ex-
hibitors is either destroy all ad-
vertising just as soon as a pic-
ture is shown or paste new
paper over the old paper. A
nice clean front with plenty of
paper and photos will get the
money.

EDITOR'S NOTE— A reproduction of
one of Mr. Simpson's programs appears
herewith. Note that in the lower right
hand corner of each day's announcement,
he prints the name of a resident of his
city. This person is entitled to free admis-
sion on payment of a war tax. The idea is
essentially for a small town and Mr. Simp-
son states it is getting results.

By MRS. R. G. JORDAN
(Manager, Hinsdale theatre, Hins-
dale, 111.)

People want variety in this
business even in posters. I
sometimes cut up several press
sheets and paste on a one-sheet
board, using the miniature
Strand or other big theatre
newspaper ads, interspersed
with reading matter, casts of
characters, and some times
make a cutout from a one-
sheet. I paste with dextrine
and brush over the finished
board, making it waterproof.
It never fails to attract more
readers. In fact the joy of our
business is largely in direct re-
turn from any effort spent.

WILLIAM D. TAYLOR
Producer of Paramount productions whose views
on the foreign film situation are given in an
accompanying article.

France than England. They are smaller,
but cater to more people. Even in the
biggest cities the newspaper ads are
jokes. They are bare announcements.

"Motion picture exploitation does not
exist. For example at Worthing, a chan-
nel resort near Brighton, there were
thousands of persons with nothing to do
but listen to the band on the esplanade or
stroll up and down and look at the sea.
Nearly a mile back in the town was the
one picture show, almost deserted. A
mile away thousands of bored, amuse-
ment-hungry potential customers were
not even informed of a theatre's prox-
imity.

"I would say these are the needs of
Europe today — decent houses, presenta-
tion, pictures of merit and greater culti-
vation of a picture public.

* * *

"Europe is not tired of amusement.
Legitimate theatres are going 'strong.'
If the screen is neglected abroad, the
stage certainly is not. All the talent we
lavish on motion pictures, over there is
devoted to the playhouse.

"Both abroad and in this country the
public has become hypercritical towards
its screen entertainment. A constant diet
of motion pictures has developed a cin-
ema sophisticated people. I sit in a
theatre and hear criticisms on every side.
What some people do not care for others
flock to see. The reviewers are not
wholly satisfied with any picture, nor ap-
parently wholly dissatisfied with any."

Vignola Goes West to

Direct Davies Picture

Robert G. Vignola, director of special
productions for Cosmopolitan, has gone
to the Coast to direct Marion Davies,
Cosmopolitan star, in a new production.
The title of the new story to star Miss
Davies is being held in abeyance but
will be announced later. The entire cast
has not as yet been chosen, but it is
understood that Forrest Stanley, who
supported Miss Davies in "Enchantment,
will do likewise in this new production.

MAKING IDEAS

Been Used Successfully by
Build Up Their Patronage

EXHIBITORS ADVERTISING

Theatre Observations-II.

That section of downtown Chi-
cago which lies within the "loop"
formed by the elevated railroads
contains twenty theatres in which
motion pictures constitute all or
part of the programs. Of these
sixteen are located upon State
and Madison streets.

These are the theatres that
visitors from out of town norm-
ally attend. It is from their ob-
servations of these that they form
opinions of Chicago theatricals.

Visiting exhibitors, comment-
ing upon the downtown theatrical
situation, are told to go to the
neighborhood playhouses, which
are more elaborate, more pro-
gressive as a rule, more truly
representative of the city as 'a
motion picture center.

Yet the "loop is a good place
in which to observe showman-
ship principles in application. A
visitor walking down the shady
side of State street in mid-after-
noon on Sunday, August 14, when
the pedestrian stream was made
up almost wholly of transients
and amusement shoppers, would
have observed the following:
* * *

State and Van Buren:

Ben Turpin in person and in "She
Sighed by the Seaside," Mack-Sennett-
Associated Producers comedy, promi-
nently featured above vaudeville por-
tion of the bill at the Rialto theatre.
Cutouts and posters of comedian
dominate frontal display, although
there are eight vaudeville acts on the
program. A steady and fairly volumi-
nous procession of ticket buyers give
the impression of good business, al-
though the capacity of the theatre is
not overtaxed and none need wait to
enter.

A Half Block North:

The Lyric theatre, a small house
charging 20 cents admission for adults,
exhibiting First National's "Salvation
Nell." Modest sign and framed
posters, photos, etc., in striking con-
trast to garish displays encountered
elsewhere. Ticket sales light, al-
though impression is gathered that
business will pick up when the Rialto
fills uo and there is an overflow to
draw from.

State and Adams:

A short step off State street to the
East and the Adams theatre, a new
house, is discovered showing "Mother
o* Mine," another Associated Pro-
ducers picture, with modest advertis-
ing seemingly obtaining moderate re-
. suits. (A casual visitor would not

An apple dropping from a
tree, as countless billions of
apples before and since have
dropped, led to the discovery
of the laws of gravity.

A tea kettle full of water
boiling, as countless gallons
of water have boiled, led to
the invention of the steam
engine.

Observation was actually
responsible.

Is it impossible that ob-
servation of theatre audi-
ences may lead to the
formulation of a perfect
managerial scheme of
things?

Read the unvarnished
record of recent observa-
tions of Chicago theatres
presented herewith before
you shape your answer.
Then ask yourself, "Do I
really know my audience?"

know that the Adams has not adver-
tised in the newspapers, which is im-
portant.)

North on State:

Near Monroe street, the Bijou-
Dream and Orpheum theatres are lo-
cated side by side. Something in-
teresting here.

The Bijou-Dream is showing "Some
Wild Oats," a clinical discourse
hardly to be expected in a Jones,
Linick & Schaefer house, and cards
in white and red give the information
that the exhibition is "For Women
Only." A few curious (both mean-
ings) men examine the advertising
posted. None of the women who pass
seem interested.

The Orpheum is showing Par-
amount's "The Conquest of Canaan."
A more spacious lobby admits of a
better display, and of twenty persons
who enter during a few moments'
pause at the curb seventeen are
women.

State and Madison:

"The busiest corner in the world."
The Castle theatre, located one door
from the corner, advertises "The
Wakefield Case," distributed by
Greiver Productions, plainly labelling
it a detective story. Four boys near
box office are counting their money
as if estimating the cost of four
tickets.

State and Washington:

The Roosevelt theatre, Ascher
Brothers' and the loop's most elabo-

rate motion picture house, is giving
Paramount's "The Affairs of Anatol"
its world premiere. Electric, sign in
marquee and elaborate photo-board
advertising attract attention. Best
advertising, however, is double line of
waiting patrons extending a hundred
yards from packed foyer. Real busi-
ness here.

State and Randolph:

Jones, Linick & Schaefer's Randolph
theatre, with lobbies on both State
and Randolph streets, are showing
"Crazy to Marry," another Paramount
production. Probably the best elec-
tric theatre sign on State street domi-
nates entrance. Both lobbies care-
fully prepared for run and steady
ticket sales at both box offices show
results.

State and Lake:

The State-Lake theatre, an Orpheum
vaudeville house that also uses first-
run feature pictures, gives Selznick's
"Remorseless Love" sharply subordi-
nated position in all advertising. Ex-
cellent business apparent. (To get
proper viewpoint observer should re-
trace steps to Monroe street and ob-
serve Majestic, Orpheum vaudeville
house which does not use pictures,
where different condition exists, al-
though it is matinee time.)

Across the street — the unfinished
Balaban & Katz Chicago theatre, clut-
tered with scaffolding, etc., attracts
many, who seek to obtain glimpse of
interior through openings in contrac-
tor's false front.

* m *

Thus a walk along State street
in search of information bearing
upon theatre management. Ob-
servations gathered include :

1. A picture star in person
and in film is a strong attraction.
(Rialto.)

2. A 20-cent admission, the
lowest observed, is not a great in-
ducement to patronage. (Lyric.)

3. Newspaper advertising
pays. (Adams.)

4. Clinical cinemetography has
its place — which is in the clinic.
(Bijou-Dream.)

5. One theatre's loss is an-
other's gain. (Orpheum.)

6. Youth craves adventure.
(Castle.)

7. A world premiere is a civic
event. (Roosevelt.)

8. People want pictures.-
(State-Lake.)

9. A city is proud of its the-
atres. (Chicago.)

EXHIBITORS HERALD

August 27, 1921

Suggestions in the Stills

BEBE DANIELS, as Phyllis
Hathaway in "One Wild
Week," Realart production, is falsely
accused of theft and placed in a
girls' school of correction. For
mischievous behavior she is made to
push a wheelbarrow of turnips about
the grounds. The costume worn is
such as to render the above still
from the picture admirably suitable
for imitation by a street figure for
exploitation purposes.

THE press of the country is currently devoting considerable space to the
question of what dances shall be taken up during the coming season.
An opportunity for exhibitors playing Universal's "The Kiss," to advocate
adoption of the fandango and other Spanish dances, demonstrations of which
may be given upon the stage in the form of a prologue or interlude to the
picture based upon the still reproduced above. The campaign may be pro-
moted either through news or advertising columns, according to newspaper
cooperation obtainable. The picture should receive wide publicity and be
well patronized in either case.

THE still reproduced above is self-descriptive of an episode in "Pardon
My French," Goldwyn production featuring Vivian Martin. The stage
of practically any theatre can be used to produce a bit of amateur melo-
dramatics or humorous burlesque, using the three characters shown in the
still. A contest for membership in the cast, conducted with the same
humorous angle in the foreground, should prove additionally valuable as a
means of creating publicity. The picture should be seen before definite
plans for the enactment of the skit are shaped.

MARY GLYNNE, English ac-
tress, appears as above in
Paramount's "The Princess of New
York," a Donald Crisp production.
The figure may be used inexpen-
sively and effectively for prologue
purposes. As musical accompani-
ment the Paramount exploitation
department suggests any selection
from Leo Fall's operetta, "The Dol-
lar Princess."

August 27, 1921

EXHIBITORS HERALD

Lester's Rivoli
Advertising Hits

Illustrations presented herewith indicate
the progressive exploitation policy followed
by Lester's Rivoli theatre, Columbia, S. C.
holder of the First National sub-franchise,
a welcome addition to the ranks of Ameri-
can theatres dedicated to advanced adver-
tising methods.

The goose that laid the golden egg of entertainment was the
subject of the Rivoli float in Columbia's Fourth
of July parade.

EXHIBITORS HERALD

August 27, 1921

Business Shows
Lasting Effect
Of Lacey's Art

Business reports from the Majestic theatre,'
Portland, Ore., have been consistently good'
throughout the summer.

Exploitation reports from the same source have
manifested consistency in keeping, and readers
properly familiar with American theatre events
know that the work of Frank A. Lacey, manager of
the Majestic, suffers in comparison with that of no
exhibitor in the nation.

Throughout the recent season of discontent Mr.
Lacey has contributed regularly to these pages
photographs showing beyond a possibility of doubt
that "business as usual" was the order of things at
his theatre. None can fail to form the obvious con-
clusion that the spectacular character of the man-
ager's advertising endeavors has been in great de-
gree responsible for this condition.

Three photographs presented herewith show
the standard of work maintained.

The illustration at the top shows the lobby
display made up for "The Man of the Forest," a
Zane Grey production, distributed by the W. W.
Hodkinson Corporation. A heavy natural foliage
was installed overhead, against which stuffed ani-
mals were placed in natural positions. A life-size
cutout of a man on horseback was given central
position in the layout, stock and special posters be-
ing used advisedly to complete the composition.

The second and third illustrations show close
and distant views of the front maintained for
"Dream Street," D. W. Griffith's United Artists
attraction. The following note is from the back of
Mr. Lacey's photographs :

"This picture was played as a second run to
a capacity business and was held over for an extra
week. This is the first time this theatre has ever,
run a second run picture. The legitimate theatre
did not go after or present it right to the public.

"The lobby — a checker beard in black and red
(which it is impossible to photograph) with Japan-
ese lanterns and all illuminations in cerise red,
which lit up the whole block as though a building
were on fire. Two big silhouettes with two 500-
watt lamps behind them and foreground in red."

Mr. Lacey's note is at once news and commen-
tary. The Majestic broke policy to undertake a
second run because it was believed the picture had
not been given deserved treatment at its initial
showing. Subsequent events, the necessity of hold-
ing it over for a second week, proved the wisdom of
the course followed and the power of advanced
advertising methods.

The lasting effect of Mr. Lacey's consistently
maintained policy of "best" advertising is apparent.

August 27, 1921

EXHIBITORS HERALD

Lobby Display
Leads Patrons
To "Old Nest"

A lobby display that catches the attention of
passersby at a distance, leads them to the sidewalk
line and thence to the doors leading to the foyer, has
. been installed at the Astor theatre, New York, for
the engagement of Goldwyn's Rupert Hughes pro-
, duction, "The Old Nest." Accompanying illustra-
tions showing in detail the means by which this is
accomplished are presented for the guidance of
exhibitors generally.

To attract first attention of passersby the street
doors of the theatre have been fitted with colored
enlargements of scenes and characters in the play.
The illustration at the top of the page shows the
appearance of the front from a position at the curb-
line. It is its own testimonial as to effectiveness.

The pedestrian drawn to the doors for a closer
inspection is informed of the name of the attraction
and given certain additional data. Interested by
this, he is lead naturally into the interior, where
similar enlargements are seen upon the doors lead-
ing to the foyer, as well as "opinions of the world's
greatest critics," a banner upon which are set forth
imaginary comments signed, "Mother," "Father,"
"Sis," "Brother." The second and third illustra-
tions show the interior lobby view with foyer doors
opened and closed.
• i Within the lobby also have been placed two
apple trees of almost natural size, their branches
laden with blossoms. One tree is placed in front
of the box office, the other arranged in such manner
as to practically frame the colored enlargements
which ornament the side walls.

At night concealed lights throw a pink glow
over the branches, in the recesses of which are
placed birds' nests represented as being in waiting
for the return of feathered occupants, a direct identi-
fication with the story of the picture.

The enlargements upon the side walls of the
lobby are intended to tell the story of the picture in
three parts. The first shows the interior of a home
with the family at breakfast. The second is an en-
largement of Mary Alden as she appears in the role
of the mother. The third is another view of the
family, reunited after the events which make up the
action of the picture have occurred.

Another board in the lobby sets forth the re-
views of the twelve New York daily newspapers.
Across the top of this display is printed the word,
"Unanimous." Stills from the play are effectively
arranged in another frame.

The whole constitutes an unusual achievement.
The architecture of the average legitimate theatre
does not make the work of the decorator a simple
matter.

EXHIBITORS HERALD

August 27, 1921

Exploitation

Stories

Recorded by

the Lens

Snowing the

Trend of

Advertising

Activity

*TOO MUCH
SPEED'

JL. THORNE, in charge of the Paramount poster
a department, relies upon stills from attractions in
production for the basis of his compositions elaborating
the ideas obtained therefrom in making his designs.
Three posters currently in use are presented herewith.
"These posters," states Mr. Thorne, "are calculated for
observation at one, two and three hundred feet." As

1 *v* *%

Thomas Meghan • *Vhite and Unmarried

much detail as could be eliminated without destroying
the total effectiveness of the composition has been dis-
carded, yet the point of each poster stands out sharply.
In this way, Mr. Thorne believes, his posters are fully
in accord with the principles of exploitation, the aim
being to, create a striking design that will make a
passerby look involuntarily.

A BOOK store window in Troy, N. Y., as decorated with
stage money in advertisement of Paramount's "Brew-
ster's Millions," in exhibition during the stand at the
American theatre.

HE biggest week since January" is reported by
P. Martin, manager of Blank's Rialto theatre,
Boone, la., referring to the effect of the display made
for Eirst National's "The Old Swimmin' Hole" at a total
cost of $0.99. Cutouts were made of posters and pasted
upon beaverboard, upon which in charcoal Mr. Martin
set down the catchlines which have been widely used in
exploitation of the picture. Frames of this nature
masked both sides of the lobby.

August 27, 1921

EXHIBITORS HERALD

fcfcrfTHIS brought very good returns through the box
A office," writes H. A. Brownlee, manager of the
Queen theatre, Houston, Tex., referring to his display
for United Artists' '"Through The Back Door," repro-
duced above. The ushers were dressed as is Mary
Pickford in the picture.

CHAS. TRIFOX, manager of the Cozy theatre, Goose
Creek, Tex., contributes the above photograph
showing the manner in which exploitation representa-
tives toured oil wells in the neighboring country to ad-
vertise Universale "The Devil's Pass Key," which is
described in the report as "the best picture Universal
ever made."

HF. WENDT, Rivoli theatre, Toledo, O., states
• that the above is his "first offense at a window
tie-up," adding that Realart's "A Kiss In Time" war-
ranted it.

GIACOMA BROS., regular contributors to the
"What The Picture Did For Me" department and
members of the Public Rights League, did not miss the
opportunity to register their Crystal theatre, Tomb-
stone, Ariz., in the Fourth of July parade held in that
city. The above float was used. 'Tony" and "Jim," as
the brothers are familiarly known, are seen at the left
and right of the photograph respectively.

HA. ALBRIGHT, manager of the American the-
. atre, Butte, Mont., constructed th~ genuinely
unique lobby display shown above for Paramount's
"The Traveling Salesman," doubling its effectiveness
by use of the extraordinary float shown below, which
toured Butte while delegates to two conventions were
in the city. The float stunt is one of the most original
and effective in recent exploitation history.

EXHIBITORS HERALD

August 27, 1921

ists production, "The Mark of Zorro."

A cage of monkeys and sawdust on the floor of the lobby
contributed to the success of the run of Universal's
"The Man Tamer" at the Frolic theatre, San Fran-
cisco, Cal., due to the enterprise of Noble Hearne,
manager.

Priscilla Dean's widely exploited Universal production,

"Reputation," as advertised during its engagement A photograph which tells its own story of the exploita-
at the Eastland theatre, Portsmouth, O. tion given Paramount's "Sentimental Tommy" at

the Columbia theatre, Portland, Ore.

A truck was decorated with cutouts and sent through Unique blending of the unusual and the standardized is

the residential districts of Minneapolis, Minn., when seen in the lobby of the Rialto theatre, Lared°»

Mack Sennett's Associated Producers feature, "A Tex., as decorated for First National's "The Old

Small Town Idol," was shown at the Blue Mouse. Swimmin' Hole."

August 27, 1921 EXHIBITOR

Real novelty here. The photograph describes ade-
quately the miniature scenic railway used by the
Wigwam theatre, San Francisco, Cal., to advertise
First National's "Peck's Bad Boy."

"The freckled boys helped me advertise 'Dinty.' Each
one was given a pass and the one with the most
freckles got a three months' pass. Advertised for
all freckle faced boys to meet at Grand theatre in
afternoon and enter contest. Newspaper editor and
photographer were judges." — A. L. Middleton,
DeQueen, Ark.

The front of the Empress theatre, Owensboro, Ky., was
practically an invitation to an ice cream cone party
during the run of First National's "Peck's Bay
Boy," a party which is reported well attended,

S HERALD 41

Universal's "Reputation" was given a double first run
in St. Louis. Capitol theatre shown above.

The Palace theatre, Philadelphia, as decorated for Hod-
kinson's "The Man of the Forest."

The parade which marked the opening of the Victory
theatre, Evansville, Ind., using First National at-
tractions.

EXHIBITORS HERALD

August 27, 1921

DIGES VHCTURES of t/ieWEEK

The big event of the week from the standpoint of
the reviewer and those who read reviews was the world
premiere of "The Affairs of Anatol" at Ascher Brothers'
Roosevelt theatre, Chicago, on Sunday, August 14.

A complete review of the picture appears upon page
28 of this issue.

For the few who ma)' have missed previous announce-
ments of the picture it may be said that it was produced
by Cecil B. DeMille from the play by Arthur Schnitzler
and the paraphrase by Granville Barker, that the cast
includes Wallace Reid. Wanda Hawley, Bebe Daniels,
Gloria Swanson, Agnes Ayres, Theodore Roberts, Monte
Blue and many other names of prominence, and that the
production as shown at the Roosevelt is in nine reels.

To this information, and to the review given upon a
preceding page, the first review in any trade journal, may
be added the information that "The Affairs of Anatol" is
a great picture in more than one respect.

It is a very useful picture at this time. It should
serve many exhibitors importantly in stimulating lax inter-
terest among patrons resulting from a summer of unusual
severity. It is a play about which much may be said in
the public prints, and one which should be accorded edi-
torial mention in the majority of instances. .

It is important in a slightly less timely way as being
a concrete example of the "all star" theory applied upon
a scale which makes the production without question the
logical test of that theory.

Every person sincerely interested in the development
of the motion picture art owes it to himself to see "The
Affairs of Anatol." Regard it as an experiment, as an
achievement, as a box office attraction or simply as a pic-
ture— but see it. It is a motion picture event in the true
sense of the word.

"ACTION" (Universal) introduces Ed (Hoot) Gib-
son, featured in many Universal short subjects, as a star
of feature length productions. The picture is the first of
tin- eight announced/ for the 1921-22 season and promises
well for the series. The subject is Western, of course, and
the title describes it rather accurately. Considerable
humorous incident adds to the value of a well-produced
and satisfying production.

gerous to Men," it should be widely popular. The picture
was produced by Dallas M. Fitzgerald.

"NOBODY" (First National) should prove an hour's
engrossing diversion for practically any audience. It is a
Roland West production of a story written by the pro-
ducer and Jewel Carmen is the featured player. Florence
Billings, George Fawcett and Ida Darling give good sup-
port, and Kenneth Harlan's enactment of the leading mas-
culine role is probably the best work of his career.

"A MIDNIGHT BELL" (First National) is a mys-
tery story pleasantly interspersed with comedy in which
Charles Ray gives a pleasing portrayal of an energetic
country salesman against a background of small town
atmosphere. There is considerable mystery and a gratify-
ing amount of humor in the production, which was directed
by the star with the assistance of Albert Ray. Should ap-
peal strongly to Charles Rav's admirers.

"AFTER YOUR OWN HEART" (Fox) gives Mix
one of the best vehicles of his career. There is little of
seriousness in it but much of action, humor, thrill and ad-
venture. Tony, the horse, has a prominent part in the
picture, though superseded in the latter sequences by a
bucking motor car which the star manages with equal
dexterity in the hurricane finish. It's a good picture for
any audience at any time.

"OPENED SHUTTERS" (Universal) is primarily
the love story of the heroine, played by Edith Roberts,
but will be received well or otherwise according to the
observer's acceptance of the philosophy through which she
attains happiness after distress. The picture is well pro-
duced and a well-balanced cast aids the star. It was pro-
duced by William Worthington from a story by Clara
Louise Burnham.

"THE PRINCESS OF NEW YORK" (Paramount)
was made in England by Famous Players-T.asky, directed
by Donald Crisp, whose American methods have had their
influence upon the picture. Mary Glynne, an English
actress, has the title role. Production standards, etc., are
of the Paramount qualifications.

"THE MATCH BREAKER" (Metro) is the first of "r DO" (Associated Exhibitors) presents Harold

eight Metro features starring Viola Dana to be published Lloyd in a wholesome, racing drama of domestic trend in

during the 1921-1922 season. It is a farce based upon a which the comedy star is at his best. Mildred Davis gives

novel plot which accords the star ample opportunity for admirable support. The two reels are made up almost

the type of work in which she is most effective. Similar solidly of new material, the ending impressing with par-

in some respects 'o "A Chorus Girl's Romance" and "Dan- ticular force. A good comedy for any purpose.

JEWEL CARMEN' IX

NOBODY

(FIRST NATIONAL)
An elaborately made production of
a seriously dramatic story in
which Jewel Carmen has the lead-
ing role and a cast of capable
players headed by Kenneth Har-
land give adequate support. It is
told in involved sequences which
add to the suspense of the narra-
tive and maintains interest to the
end. The story and the produc-
tion are by Roland West.

Rich settings, effective lighting and in-
volved continuity make of a good story a
better picture in Roland West's First Na-
tional attraction, "Nobody." The total ef-
fect is that of excellent mystery fiction and
the play should be well received in any
quarter.

The action takes place in New York and
Palm Beach, interiors and exteriors in both
locations being exceptionally attractive. Bril-
liant photography obtains throughout.

The story opens in a jury room, where
the jury to decide the innocence or guilt
of an accused murderer has been locked in
for thirty hours. As the foreman moves to
announce a disagreement one of ilie jurors
rises and tells the story.

From that point forward the interest is
held steadily to the end, which is handled
with neatness and dispatch.

Jewel Carmen gives a good performance
of the leading role. As masculine lead Ken-
neth Harlan gives what many will regard
as his best performance. Florence Billings,
Ida Darling and George Fawcett are others
whose work deserves special mention.

The appeal of the story is general. Prac-
tically any audience should find in it an
hour's engrossing diversion. The title, ob-
viously, is well suited to exploitation pur-
poses.

HAROLD LLOYD IN

I DO

(ASSOCIATED EXHIBITORS)
A romping, wholesome Harold
Lloyd comedy racing through two
reels of laughter to a hilarious end.
Marked throughout by capable di-
rection and careful attention to
detail. The star ably assisted by
Mildred Davis.

"I Do" is another of the type of Harold
Lloyd comedies the exhibitor and the pub-
lic has come to expect from the Hal E.
Roach studios. It is clean fun that starts
with a new twist, works itself out in new
twists, and ends with a new twist. It has
come to be something to marvel at — this
regular outflow of new twists that charac-
terize the Lloyd comedies.

The action and the story is ably abetted
by the good looks and the realistic acting
of Mildred Davis. Director Fred New-
meyer has handled things with a careful
attention to detail and logical development.

The first review of "THE AF-
FAIRS OF ANATOL," Cecil B.
DeMille's all-star Paramount pro-
duction, will be found on page 28.

The story has to do with the marriage
of The Boy (Harold Lloyd) and The Girl
(Mildred Davis) — the beginning of "I Do."
The action centers largely around two chil-
dren, belonging to the wife's brother, left
in their care, and with the scary night that
results from fear of burglars and the bits
that lead up to a hilarious frolic around
the house.

ED (HOOT) GIBSON IN-
ACTION
(UNIVERSAL)
The first feature length production
of the series of eight starring
Hoot Gibson announced for 1921-
22. A picture aptly described by
its title. An excellent beginning
for a new feature star and a pro-
duction which gives promise for
the series. Jack Ford is named
as producer.

Ed (Hoot) Gibson, Western star of
many Universal short subjects and gener-
ally praised for his work in that field, was
recently announced as to be starred in eight
feature length productions for the 1921-22
season. "Action" is the first of the series

and proves the wisdom of the producing
company in elevating the short subject star
to feature position.

The title of the picture, together with
the information that it is Western in na-
ture, adequately describes it. The early
scenes are chiefly given over to the estab-
lishment of identities and circumstances,
which necessary work is entertainingly con-
ducted through humorous incidents. The
plot thoroughly founded, action of ex-
tremely brisk character follows, increasing
tempo steadily, until the end.

There is much excellent riding and some
shooting, great risks being undergone by
horses and men for the sake of realism.
Their courage is well rewarded.

Clara Horton has the feminine lead. J.
F. MacDonald has an effective character
role, as has Dorothy Wolbert. Byron Mun-
son is effective in a minor part and the
other members of the cast are highly satis-
factory.

The story involves the attempted theft of
the Casey ranch, near the little western
town of Hereford, by an unscrupulous lo-
cal character. Hoot Gibson, as Sandy
Brouke, with two companions, opposes the
attempt successfully. Much action is inter-
woven, humorous bits being introduced at
proper intervals. The climax reached is
logical and satisfactory, the finish, of
course, bringing the hero and heroine, who
owns the ranch, together.

Shea Goes to New York

OKLAHOMA CITY, OKLA.-J.
Frank Shea has resigned as state man-
ager for Southern Enterprises, Inc., to
accept a position in the foreign depart-
ment of one of the large New York com-
panies. E. I. Lewis has succeeded Shea.

A scene from "Nobody," a Roland West production of a Roland West story in which
Jewel Carmen is featured. (First National.)

EXHIBITORS HERALD

August 27, 1921

TOM MIX IN

AFTER YOUR

OWN HEART

(FOX)

One of the best Mix pictures.
Laughs and thrills evenly distrib-
uted, with novelty predominant.
The star devotes his time to Tony,
and a rough-riding automobile
and excels at riding both. A big
cast gives valuable aid. A good
picture for any audience, any day.

A mid-afternoon, mid-summer, mid-per-
formance audience was laughing heartily
at a sequence in "After Your Own Heart"
when the picture was viewed. The laughs
continued, interspersed with little gasps as
events warranted, until the end, to begin
over again with the first scenes of the
picture.

There is novelty, adventure, humor and
spectacular performance in the production.
Mix never appeared to better advantage
and possibly never with better support. A
big cast including many big little parts well
handled gives valuable assistance in the
telling of the story.

The telling is effected in terms of action
throughout, with humorous subtitles not
too frequently interjected. A score of auto-
mobiles driven over hill and valley with the
abandon and effectiveness marking similar
use of bronchos in Mix pictures provides
real thrills in the latter part of the picture.
Tony, the horse of horses in the estimation
of many Americans, figures prominently in
the earlier footage.

The story is of neighboring ranches, one
run on the old order of things and the
other with modern equipment, motors,
planes, etc., between the owners of which
trouble arises concerning a certain water
hole, the foreman of the old fashioned
ranch serving as villain and precipitating
the climax. Mix, as owner of the modern
ranch, captains a raid upon his neighbor
which results in the demolition of his
ranch house, the winning of his daughter
for life and the healing of the breach.

VIOLA DANA IN

THE MATCH

BREAKER

(METRO)

The first of eight Metro pictures
featuring Viola Dana listed
for the 1921-22 season. A snappy
farce that gives the star ample
opportunty for the display of her
talents. A distinctly novel plot
is the basis of well directed action
set against attractive scenery. A
Dallas M. Fitzgerald production.

Viola Dana has a role admirably suited
to her talent and her reputation in "The
Match Breaker," first of her 1921-22 series.
Those who liked "A Chorus Girl's Ro-
mance" and "Dangerous to Men," most
widely commented upon of her previous
productions, should like the present vehicle.

The star is at all times the dominating
figure of the play. Her performance is
entirely up to expectations and the work
of her cast associates contributes to its
effectiveness.

Rich interiors and beautiful exteriors,
the latter showing Coronado Beach, pre-
dominate. Photography of the Metro
standard reveals the setting advantageously.

Interest is caught by a snappy opening
and held without lapse through the novel
proceeding! which terminate in a happy
ending.

Jane Morgan is the role played by Miss

One of the most remarkable
pieces of color photography ever
brought to this country was shown
in the Universal projection room,
New York, last week before a
small group of film men. It is
a six-reel feature, temporarily
titled "The Sultan of Love," and
besides containing some intensely
dramatic acting is so beautifully
colored as 'to make each frame
stand out as a distinct painting.

The flesh tints, beautifully bro-
caded clothes, artistic backgrounds,
all are presented in such vivid and
natural colorings as to cause one
to gasp at their very beauty.

It is a French picture and as yet
no distributing arrangement has
been announced. — J. R. M.

Dana. The young woman, daughter of
wealthy parents, runs away from home to
avoid an undesired marriage, and adver-
tises her services for sale in preventing un-
desirable marriages in any family for a fee.
Her first customer is a son who seeks to
save his father from an adventuress. Her
second is the same young man's father,
who has been informed that his son is in-
fatuated with a young woman. Jane Mor-
gan is the young woman in question, and
she ably influences the father and son and
the shaping of incidents to bring about the
exposure of the adventuress and the de-
sired conclusion of her own romance.

CHARLES RAY IN

A MIDNIGHT BELL

(FIRST NATIONAL)
Mystery story pleasantly inter-
spersed with comedy. Ray gives
a pleasing portrayal of an ener-
getic country salesman, with the
usual small town atmosphere.
Directed by the star assisted by
Albert Ray.

In his newest play Charles Ray has at-
tempted to rejuvenate one of Charles
Hoyt's early melodramas. It is a story
written around an enterprising young
salesman who uncovers a bank robbery jn
a small town. The small town atmosphere
is carefully preserved and Ray is given
good support by Donald MacDonald, who
plays Stephen Labaree, Van Dyke Brooke,
in the role of Abner Grey, Doris Pawn as
Annie Grey, Clyde McCoy as Mac, Jess
Herring as "Spike" and Burt Offord as
"Slick" Sweeney.

The scenes in the old church, which is
supposed to be haunted, but in reality is
the headquarters of the band of robbers,
are quite funny, and Ray makes the most
of them. Throughout the mystery element
is well sustained and because Ray is the
center of the action most of the time, it
will doubtless more than please this popu-
lar screen idol's followers.

Martin Tripp, a salesman, loses his job
selling rubber heels but sells his services
to Abner Grey, the village dry goods mer-
chant. He boards at the Grey home where
he meets Annie Grey and Stephen Labaree,
a boarder in love with Annie. On a dare
from Labaree he visits an old church at
night and after spending a frightful night
returns home but again visits the church to
satisfy himself that the poises he heard are
real and not imaginary. A band of crooks
headed by Labaree attempt to loot the vil-
lage bank and hide in the church. Tripp is
bound and gagged by the gang but manages
to ring the church bell and arouse the
neighbor*. The finish is exciting and the
church scenes well staged and well lighted.

A SPECIAL CAST IN

THE PRINCESS

OF NEW YORK

(PARAMOUNT)
The best of the British-made Para-
mount productions. A carefully
made production showing plainly
the influence of the American di-
rector, Donald Crisp. David
Powell and Mary Glynne, the lat-
ter an English actress of much
promise, head a big and well
chosen cast.

Donald Crisp, veteran American actor
and director, has made much of the Eng-
lish locations used in "The Princess of
New York," a story of moneyed Americans
and money-seeking Englishmen which holds
attention from beginning to end and moves
with alacrity. The picture should be popu-
larly pronounced the best of the English-
made Paramounts.

Mary Glynne an English actress who
closely resembles Constance Talmadge and,
with a bit more experience and coaching,
should become popular, has the title role
of the picture. At a Chicago neighborhood
theatre she won numerous comments of ap-
proval from patrons for her work and her
apnearance.

David Powell, well liked by reason of
his work opposite Mae Murray and other
American actresses, is the leading man. of
the play and impresses favorably. Sev-
eral Continental players in the cast do good
work and fit well into the characterization
of the piece.

Scenes in and around London, including
near and distant views of London bridge
and Oxford, together with beautiful scenes
in the English countryside, add to the
beauty of the production, brilliant photog-
raphy prevailing throughout.

The story involves the efforts of English
crooks to win through marriage the for-
tune of an American heiress abroad and
the events through which a young English-
man of moderate estate, a student at Ox-
ford, frustrates their plot and wins the girl
for himself. There is more than the ex-
pected amount of action in the narrative,
logic and realism obtaining in marked de-
gree.

EDITH ROBERTS IN

OPENED SHUTTERS

(UNIVERSAL)
A William Worthington production
containing a satisfactory amount
of action and treating philosoph-
ically of human nature and im-
pulses. The star is effective in a
not difficult role. A character
similar to the "miracle man" fig-
ures importantly in the story,
which was written by Clara
Louise Burnham.

Though "Opened Shutters" is primarily
the love story of a girl orphan thrown upon
the charity of her New England relatives,
the philosophy through which she is led to
happiness lays chief claim to interest and
is made the subject of the title. The
"Opened Shutters" arc of the girl's soul,
through which "Think Right" Johnson,
under whose beneficent influence the girl
comes, persuades her to permit the light
of truth to enter.

Satisfaction with the picture depends
largely upon the observer's reception of the
philosophy set forth.

The picture is well produced, and in it
Joseph Swickard, Joseph Singleton, Mai

August 27, 1921

EXHIBITORS HERALD

Wells, Clark Comstock, Charles Clary and
Edward Burns, the latter as leading man,
do good work. Photography and techni-
calities generally are well cared for and
some beautiful scenery is introduced. The
storm on the lake, in which the heroine's
life is endangered and which leads to the
climax of the story, is produced with ex-
ceptional realism.

In the story, Sylvia Lacey's father, an
artist, dies, leaving her dependent upon the
charity of an aunt and an uncle in New
England who have not spoken to each
other for twenty years. Her reception re-
sults in an open breach between her and
her relatives, but introduces her to John
Dunham, associated with her uncle in busi-
ness, with whom she falls in love. The
important characters, and others, gather at
the home of "Think Right" Johnson, an
aged philosopher, through whose teachings
all are led to see the error of their ways
and happiness for all is worked out.

Territory Sales for

Texas Guinan Series
Indicate Big Demand

The offices of the Texas Guinan Pro-
ductions reports that the territory of
Georgia. Florida, Alabama, Tennessee,
Xorth Carolina and South Carolina was
closed by the Eltabran Film Company of
Atlanta, Ga., by telegraph within two
hours after Mr. Brannon of that com-
pany read the announcement of the of-
fering of these productions. Marion
Kohn of the Consolidated Film Corpora-
tion of Los Angeles and San Francisco,
also closed on these productions for his
territory of California, Arizona, Nevada
and the Hawaiian Islands.

Telegraphic and mail inquiries for
terms and details with respect to the pro-
ductions were received at the executive
offices of the Texas Guinan company
from states right buyers covering every
territory in the United States and Canada.

The Texas Guinan Productions have
contracted with Mrs. Mildred Mareno
Sledge, the popular writer on Western
life, for six original stories to be writ-
ten around the character of Texas
Guinan, the locale of which is to be laid
in the Far West and the Northwest.
Mrs. Sledge has already delivered the
first three stories, two of which deal with
the Northwest Mounted Police and one
with American Western characters.

"Novel Review" Issued

Monthly by Affiliated

The recently announced "Novel Re-
view," a series of novelties presented in
one reel, conceived and sponsored by
Charles C. Burr and distributed by him
through Affiliated Distributors, Inc..
under the series title of "Burr's Novel
Review," is said to give promise of de-
veloping into one of the most attractive
short subject offerings intended for pre-
sentation during the coming season.

Incorporated in the publication, sched-
uled for publication each month, will be
such subjects as the recently introduced
Pen and Ink Comics, in which a cartoon
figure and real actors appear simultane-
ously, drawn and directed by J. J. Mc-
Manus, the first of which was recently
presented in the New York Strand thea-
tre, and nature studies of Rollin Lester
Dixon, entitled "Scenic Poems."

Theatre Public Suffering From

Mental Indigestion, Says Lesser

West Coast Circuit Owner Warns Industry That
Continued Imitation in Production Will
Cause Another Depression

Specialty Has New Office

. OKLAHOMA CITY, OKLA.— Grif-
fith Brothers of Oklahoma Specialty
Film Company have opened their new
quarters at 306 West Reno street.

"What's this so-called business depres-
sion all about?"

"Generally it's mostly hypnotism, but
in the motion picture industry specifically
it is a case of the picture-going public
suffering mental indigestion from its en-
tertainment diet?"

"Do you believe this talk that mo-
tion pictures have seen their day?"

"Assuredly not! We bought four more
theatres this week. That shows what we
think about the future."

The questions were asked by a corre-
spondent of the Herald and were an-
swered by Sol Lesser, distributor and
vice-president of West Coast Theatres,
Inc., which corporation operates the
Kinama theatre in Los Angeles and forty-
three other houses in California.

Big Pictures Make Money

"The really worth-while pictures, what
we call the big pictures, are all making
money," added Mr. Lesser. "Take such
productions as 'The Four Horsemen,'
'The Kid.' 'Peck's Bad Boy,* 'Way Down
East,' 'A Connecticut Yankee,' 'The
Oath,' 'Passion,' 'Over the Hill,' 'The
Mark of Zorro,' 'The Sign on the Door,'
'Scrap Iron' and others. There has been
no falling off in attendance where these
productions have been showing.

"There are a lot of people in the pic-
ture business who call themselves opti-
mists, and I am one of them. But we
must not forget the story of the artful
farmer who put green glasses on his
jackass and fed it excelsior. And it's
just as assinine to look at the world
through rose-colored glasses and harp on
one chord that everything is all right.
Sounds Warning Note

"It may sound pessimistic, but it's
really optimism when I sound this warn-
ing note: If the cinema industry con-
tinues in the future as it has in the past
to travel in cycles then we can look for
another depression two years hence.

"Heretofore when a successful picture
reached the market there followed a
cycle of imitations. Witness 'The Miracle
Man.' There came on its heels a flood
of 'miracle' pictures. The public must
have become nauseated with them. I
know I was.

"The ordinary factory-made program
picture is as dead as John Brown's body
and has been moldering in its grave for a
year. But the soul of the cinema will
go boldly marching on.

Real Pictures Are Needed

"The program picture degenerated into
the same old story told in the same old
way, a patchwork of other people's brains,
a Frankenstein built up of elements of
other successful pictures. And now the
men who built the Frankenstein are hol-
lering murder, when, in fact, they are
only being destroyed by the thing they
themselves created.

"We must have real pictures from real

SOL LESSER
Of West Coast Theatres, Inc., gives in the ac-
companying article his impressions of the
present business conditions.

stories reflecting freshness, originality
and imagination. I confidently believe
that Douglas Fairbanks' 'The Three
Musketeers,' Mary Pickford's "Little
Lord Fauntleroy,' Charley Chaplin's 'Idle
Class,' Rex Ingram's 'Turn to the Right,'
Katherine MacDonald's 'Her Social
Value' and 'Man's Game' will be wel-
comed by the public, for they are stories
with depth, breadth and thought behind
them and in the making, not clumsy
drama indifferently told.

Exploitation Angle Necessary

"The peak of cost of production has
been reached. Imaginative brains will be
substituted for the requisition book. The
day of the director and the scenario
writer working a half-baked idea into
five reels of film is gone forever. I. H. S.

"Conscientious, hard-working, practical
producers, directors and writers should
and will be encouraged to the utmost.
There is one important point I think pro-
ducers should bear in mind in the selec-
tion of a story. And that is to decide
whether it has an exploitation angle. Un-
derstand that I am not minimizing the
importance of a really good story minus
exploitation possibilities. Such a pic-
ture will, after a time, draw on its own
merits.

"First, however, a picture must be 'sold'
to the exhibitor. Superlatives mean
nothing to us when a salesman talks
about his picture. His job is to sell the
picture. Even after we see the picture
sometimes we turn it down even though
it is passably fair. Why? Because it
lacks exploitation value.

"Each picture must be an improvement
over its predecessor.

"The men who are hollering the loud-
est in the cinema industry are the ones
who, to my mind, are standing on their
own corns."

EXHIBITORS HERALD

August 27, 1921

City Gives Pre-View
To Aid Local Charity

Lesser Contributes Latest
Butler Production for
Entertainment

A pre-view under civic and municipal
anspices was the honor accorded David
Butler's latest picture, "Bing, Bang,
Boom," which has just been completed
under the direction of Fred J. Butler, and
will be distributed by Irving M. Lesser
of Los Angeles.

Asks to Reciprocate

During the taking of exterior and in-
terior scenes at Azusa, Cal., the towns-
people were so cordial that Director But-
ler asked what he could do to reciprocate.

There are certain charities carried on
by the municipality and prominent resi-
dents of Azusa and Mayor Luther Case
suggested that an official preview in the
City Hall auditorium, charge an admis-
sion and give the proceeds to charity.
This was consented to by Mr. Lesser.
Machines Are Furnished

Accordingly a committee was ap-
pointed to make all of the arrangements.
Projection machines and equipment were
furnished through the courtesy of West
Coast Theatres, Inc.

It was a gala occasion for the little city
of Azusa. So great was the demand for
seats that it was found necessary to give
a second performance.

A.P. Has Song to Aid

In Exploiting "Devotion"

Through an arrangement with H.
Serkewich of Sterns, Marks and Hay-
mond, authors and composers of a song
entitled "Devotion," the composition will
be dedicated to the production of Asso-
ciated Producers, Inc., of the same title
and will be the basis of an exploitation
campaign by Jerome H. Remick, Inc.,
publishers, coincident with the run of the
motion picture in the various territories
of the country.

Dr. Shallenberger Makes
Exchange Position Clear

Owing to confusion in certain quarters
regarding the use by others of the same
or a similar name as Arrow Film Cor-
poration, Dr. W. E. Shallenberger, presi-
dent, has issued a statement that Arrow
Film Corporation, with the exception of
the Arrow exchanges in New York City,
is interested in no other using the name
of Arrow.

Columbus, O., Exhibitor

Is Visitor in New York

Will D. Harris of the Grand theatre,
Columbus, O., one of the best known ex-
hibitors of the Buckeye State, was a re-
cent New York visitor. Mr. Harris was
looking over the product situation, get-
ting acquainted with new attractions.

Warren Returns East

Fred B. Warren, head of F. B. War-
ren Corporation, passed through Chicago
on Tuesday en route to New York. Mr.
Warren has been on the Coast for some
time conferring with producers whose
product will be given national and inter-f
national distribution by the Warren or*
ganizttioq.

First of Eight Powell Features

To Be Published on September 1

Productions Will Be Offered for Distribution on
State Right Market— Re -Issues Have Been
Re-titled and Re-edited

An "Independence Month" announce-
ment, just made by Frank Powell Pro-
ducing Corporation, 410 Tenth street,
Milwaukee, Wis., states that the first of
a series of eight pictures which the com-
pany is offering to state right buyers
will be published on September 1.

These attractions were directed per-
sonally by Frank Powell and include six
productions in which Marjorie Rambeau,
the celebrated stage beauty, is starred,
one in which Nance O'Neil is the fea-
tured player and one all-star production
in which Linda Griffith (Mrs. D. W.
Griffith), Creighton Hale, Sheldon Lewis
and Zena Keefe appear. All are five
reels in length and are reconstructed fea-
tures which have been re-edited and re-
titled.

Territories Are Selling

General Manager Stuart R. Walker re-
ports that considerable territory has been
contracted for. Southern New York,
Northern New Jersey, Northern Illinois
and Northern Indiana have been sold.
Negotiations are now pending for Texas,
Arkansas, Oklahoma, Wisconsin, Minne-
sota, North and South Dakota and other
territories.

"It is not surprising that these big eight
super features are in tremendous de-
mand," says General Manager Walker,
"since they instantly realize that such
series of attractions with big stars,
notable casts, real quality productions

with tremendous selling power, seldom
find their way to the state right market
and their offering at this time presents
an unusual opportunity for the indepen-
dent buyer.

Value Is Demonstrated

"In contracting for these attractions
state right men are well aware that they
are securing proven successes — film at-
tractions that have demonstrated their
box office worth vhen originally released.
They are taking no gamble on the possi-
bility that these pictures will draw. They
know before hand that they will. That
fact has already been proven. Marjorie
Rambeau and Nance O'Neil as names
outside of the theatre have a real dollars
and cents box office value.

"Next look at the supporting casts,
continued Mr. Walker. "You'll find in-
cluded in the casts of these eight pictures
such players as Agnes Ayres, Robert
Elliott, Aubrey Beattie, Frank Ford,
Irene Warfield, T. Jerome Lawler, Grace
LaMotte, Alfred Hickman, Creighton
Hale, Linda Griffith, Sheldon Lewis and
Zena Keefe. Many of these players are
today stars themselves — yet here they
appear in support of such favorites as
Marjorie Rambeau and Nance O'Neil."

Delivers First Animal

Comedy for Publication

William S. Campbell has completed
and delivered in New York for early
publication by Educational the first ani-
mal comedy made under his own banner.
It is called "The Stork's Mistake." In
this picture the producer has used an un-
usual collection of animals, as well as
babies and children.

TYPICAL scene from one of a series of twelve inspirational and educational pro-
duced by The Sacred Films, Inc., of Burbank, Cal. These features, which are
picturizations of stories from the scriptures, will be published one a month commenc-
ing on October 1. They will be handled on the state right market.

August 27, 1921

EXHIBITORS HERALD

"Rip Van Winkle" has just been completed by Ward Lascelle for publication through W. W. Hodkinson Corporation.
Thomas Jefferson appears in the title role. At the left, Director Lascelle is snapped as he was "telling 'em how to do it."
At the right is the reason why Rip left home.

Hodkinson Offers Strong Program

Distributor Concentrates Energies on
Acquisition of High Grade Productions
For His New Backbone Service Contract

%T7 \V. HODKINSON CORPORA-
" • TION, in announcing the pro-
ductions scheduled for the first four
months of the new season, states that its
program is comprised of as strong an
array of pictures as has ever been offered
exhibitors.

In selecting the features to be offered
under the new Backbone Service Con-
tract Mr. Hodkinson concentrated on the
acquisition of product which he believes
will place the industry again on the road
to prosperity and success. In connection
with this the announcement declares that
the slump which has affected the indus-
try has been purely imaginative.

In September, Hodkinson will issue
"A Certain Rich Man" and "God's Cruci-
ble." The first, a Benjamin B. Hampton
production, is a picture which is declared
to have the outstanding qualities which
made "The Miracle Man" and "Humor-
esque" so successful, plus certain other
qualities which, the company believes,
will win for it a high place in the favor
oi the theatre-going public.

It is the screen version of William Al-
len White's novel, and Benjamin B.
Hampton has spared neither time nor
expense to make it a big production. The
cast includes Robert McKim, Claire Ad-
ams. Jean Hersholt and Carl Gantvoort.

"God's Crucible," an Ernest Shipman
presentation, was made in Winnipeg.
Canada, by Winnipeg Productions. Inc.
It is the picturization of Ralph Connor's
novel. "The Foreigner." and is said to be
a picture which will prove itself to be
screen entertainment of the highest or-
der. Gaston Glass has a role similar to
the one in which he scored a success in
"Humoresque." Wilton Lackaye. veteran
of the stage, also is featured. The bal-
ance of the cast includes Gladys Coburn,
Kate Price, Jules Cowles. Edward Elks.
Bradley Barker. Robert T. Haines. Gor-
don Standing, Ann Sutherland. Bigelow
Cooper, Edna Shipman. William Colvin
and Dan Duffy. It was directed by-
Henry Alexander McRae.

In October Hodkinson lists three pro-
ductions for publication — "Rip Van Win-
kle," "Jane Eyre" and "The Mysterious
Rider," each one of which is a valuable
box office attraction. Every man, woman
and child is familiar with "Rip Van Win-
kle." Washington Irving's immortal
classic, and Ward Lascelle procured for
the playing of the central role. Thomas
Jefferson, the son of the famous Joseph
Jefferson, who created the role upon the
stage. Thomas Jefferson followed his
father in the playing of "Rip Van Win-
•/kle" for many years. Jefferson's support-
ing cast includes Mary Anderson, Daisy
Robinson, Pietro Sosso, Milla Daven-
port, Max Asher, Francis Carpenter, the
child actor, and many others. It is ex-
pected that the Hodkinson organization
will arrange for an elaborate premier
presentation at a Broadway theatre.
* * *

As regards "Jane Eyre," nothing more
need be said of it than that it is believed
to represent the greatest work that Hugo
Ballin has ever done. In "Jane Eyre."
Mabel Ballin is seen once again in the
central role, and is supported by Norman
Trevor and Crauford Kent.

"The Mysterious Rider" is a Benjamin
B. Hampton production adapted to the
screen from a Zane Grey novel. Owing
to the fact that other Hampton-Grey-
Hodkinson productions have proved suc-
cessful, it is felt that a ready-made audi-
ence awaits "The Mysterious Rider."

November. Hodkinson Anniversary
Month, will be fittingly celebrated by the
publication of three big productions —
"The Light in the Clearing." "Fifty Can-
dles" and "Heart's Haven." "The Light
in the Clearing." which has just been
completed on the West Coast under the
direction of T. Hayes Hunter, is the first
of Irving Bacheller's novels to be
screened. The Hodkinson corporation al-
ready has published Bacheller's story.
"Keeping Up With Lizzie." but this is a
light comedy-drama and in no way to be
compared with "The Light in the Clear-
ing," which is said to represent one of
the author's most impressive works. Otto
Bollman, president of Dial Film Com-

For Fall —

September

"A Certain Rich Man," Benjamin B.
Hampton's screen version of the William
Allen White Novel, and "God's Crucible,"
an Ernest Shipman presentation adapted
from the Ralph Connor story.

October

"Rip Van Winkle," produced by Ward
Lascelle and featuring Thomas Jefferson;
"Jane Eyre," heralded as Hugo Ballin's
greatest work, and "The Mysterious
Rider," a Hampton -Zane Grey picture.

November

"The Light in the Clearing," an Irving
Bacheller novel made by T. Hayes Hun-
ter; "Fifty Candles," Irvin V. Willat's
fourth for Hodkinson; "Heart's Haven,"
another Hampton picture.

December

"French Heels," which marks Irene
Castle's return to the screen; "Cameron
of the Royal Mounted," another Shipman
presentation, and "The Grey Dawn,"
produced by Hampton.

pany. which made this great production,
has wired the Hodkinson company that
he is prepared to stake his professional
reputation on the success of the picture.
* * *

"Fifty Candles." Irvin V. Willat's
fourth production for Hodkinson distri-
bution, was written by Earl Derr Biggers
and appeared originally in the Saturday
Evening Post. Marjorie Daw will be the
featured player. Willat in the past has
demonstrated his technical skill in the
art of picture-making and his knowledge
of what the people want, and Hodkinson
feels that it is safe to assume that "Fifty
Candles" will show no deviation from the
standards of the man who made "The
Face of the World." "Partners of the
Tide," "Down Home." "Behind the
Door." "Below the Surface." etc.

"Heart's Haven" is a pretentious pro-
duction and one concerning which Benja-
min B. Hampton, the producer, is most
sanguine. It is the screen adaptation of
the novel by Clara Louise Burnham and
Mr. Hampton has engaged for its making
a truly remarkable cast which includes
Carl Gantvoort, Claire Adams. Robert
McKim. Claire McDowell, Betty Price,
Frankie Lee, Mary Jane Irving. Jean

EXHIBITORS HERALD

August 27, 1921

Associated Producers Pictures Will

Play Over Gore- Ramish- Lesser Chain

Hersholt, Harry Lorraine, Aggie Her-
ring and Frank Hayes.

* * *

December will see the publication of
three productions, the first of which will
be "French Heels," the picture which
marks Irene Castle's return to the screen.
"French Heels" was produced under the
direction of Edwin L. Hollywood. Mrs.
Castle's clothes for "French Heels,"
which was written by Clarence Budding-,
ton Kelland, were created specially by
Lucille. The locale of "French Heels"
ranges from the luxurious home of a New
York millionaire and the lavishly fur-
nished pleasure palaces of Broadway and
Fifth avenue to the primitive simplicity
of a lumber camp in the Adirondack
woods. Included in the cast are Ward
Crane and Charles Gerard. The technical
work and the construction of the sets were
personally supervised by E. Douglas
Bingham.

"Cameron of the Royal Mounted" will
be the second December publication and
the company's second Ralph Connor
story. It was acquired from Ernest Ship-
man, and big things, it is said, may be
safely predicted for it. Gaston Glass
again is entrusted with a most important
role and the balance of the cast includes
Irving Cummings, Vivian Osborne, and
many other players of equal repute.

Nothing definite is known concerning
"The Grey Dawn," Benjamin B. Hamp-
ton's production, other than that it is the
picturization of a Saturday Evening Post
story by Steward E. White, which en-
joyed a very great measure of success.

Paramount Branches
Running Even Race

Each of 26 Echanges Has
Good Chance to Win
First Honors

The race among the various Paramount
exchanges for first honors for Paramount
Week, September 4-11, is still wide open,
with practically every one of the twenty-
nine branches having a good chance to
land inside the money.

According to H. G. Ballance, general
sales manager, all the offices are report-
ing tremendous gains each week, indicat-
ing the confidence with which exhibitors
are approaching the opening of the new
motion picture season. The results so
far, according to Mr. Ballance, indicate
n t only an early return to normal con-
ditions but a genuine boom throughout
the fall and winter months.

According to the returns tabulated on
August 6, Indianapolis, the newest of all
the Paramount exchanges, is enjoying
a comfortable lead, much to the surprise
of the older offices. San Francisco, how-
ever, is running a good second, hard
pressed by Los Angeles, which has ad-
vanced from sixth to third place. Other
offices which registered gains during the
week are Seattle, which advanced from
eighth to fifth; Chicago, from tenth to
sixth, and New Haven, from seventeenth
to twelfth.

United Artists Plans to

Publish "Disraeli" Soon

George Arliss has completed produc-
tion on "Disraeli," the great stage play
in which he was also starred. United
Artists announces the picture will be
published shortly. "Disraeli" is a story
of international intrigue, youthful love
and domestic devotion.

General Manager Al Lichtman of As-
sociated Producers, Inc., has completed
the contracts whereby all of the .pictures
of that distributing company will be
shown by the southern California circuit
of theatres owned by Gore Brothers,
Ramish and Lesser. The contracts cover
the entire eighteen features so far pub-
lished.

The contract was negotiated through
V. P. Whitaker, resident manager of the
Los Angeles exchange of A. P., repre-
senting Mr. Lichtman, and Harry C. Ar-
thur, Jr., general manager for the Gore-
Lesser chain. The productions included
in the contract are:

These Pictures Included

"Homespun Folks" produced by
Thomas H. Ince; "The Leopard Woman"
with Louise Glaum, produced by J. Par-
ker Read, Jr.; "The Forbidden Thing"
produced by Allen Dwan; "The Last of
the Mohicans" produced by Maurice
Tourneur; "Love" with Louise Glaum,
produced by J. Parker Read, Jr.; "A
Thousand to One" produced by J. Par-
ker Read, Jr.; "Lying Lips" produced by
Thomas H. Ince; "A Small Town Idol"
produced by Mack Sennett; "A Perfect
Crime" produced by Allen Dwan; "I Am
Guilty" with Louise Glaum, produced by
J. Parker Read, Jr.; "Mother O' Mine"
produced by Thomas H. Ince; "A Broken
Doll" produced by Allen Dwan; "The
Foolish Matrons" produced by Maurice
Tourneur; "The Ten Dollar Raise" pro-

Robert F. Hill, under whose direction
"Adventures of Tarzan," the latest chap-
ter play to star Elmo Lincoln, was com-
pleted recently on the Pacific Coast,*
believes this production to be the crown-
ing achievement of his directorial career.
Hill recently declared himself as follows
regarding "Adventures of Tarzan":

"I am delighted at the opportunity
afforded through the medium of the
trade press to give the exhibitors of this
country my opinion ot :Adventures of
Tarzan,' which has just been completed
in the studios of the Great Western Pro-
ducing Company. I have specialized in
the direction of chapter film plays for
many years and I believe that in the
serial I have finally achieved my dream
of what should really constitute this
peculiar form of screen entertainment.

Picture Has Suspense

"Suspense, strength in episode cli-
maxes, variance of locale, melodramatic
situations and novelty of story are the
prime requisites for a successful serial.
'Adventures of Tarzan' possesses all of
these in abundance. Picturized from the
'Revenge of Tarzan' by Edgar Rice Bur-
roughs this serial embodies all of the
mystery, the charm and action for which
Mr. Burroughs' novels are noted. The
author has been of invaluable assistance
to me in securing the proper jungle at-
mosphere, garbing the various characters
correctly and in injecting the proper
suspense.

"My confidence in the reception which
exhibitors will accord this serial is in-
tensified by the remarkable work of Elmo
Lincoln, the star. I have directed Lin-
coln in several serials during the past

duced by J. L. Frothingham; "Greater
Than Love" with Louise Glaum, pro-
duced by J. Parker Read, Jr.; "Devotion"
an Associated Producers production, and
''The Cup of Life" produced by Thomas
H. Ince.

Operates Chain of Houses

The Ambassador, Kinema and Alham-
bra theatres of the Gore-Lesser circuit,
located in Los'" Angeles, are nationally
known. The company operates in the
same city the Hollywood, Gardner Junc-
tion, Rosebud, Casino, Strand, 46th
Street and Western, Regent, Liberty(
Burbank, Capitol and Grand. Outside of
Los Angeles the circuit also operates the-
atres in Santa Barbara, Bakersfield, Taft,
Long Beach, Venice, Redondo, San
Pedro, Anaheim and San Diego.

The contract with the Gore-Lesser cir-
cuit is the latest in a series with compan-
ies operating circuits negotiated by Mr.
Lichtman. The Lynch chain of nouses
in the Southeastern territory has already
begun the running of the entire list of
attractions, as has the Hulsey circuit in
the Southwest. Both of these contracts
made with Southern Enterprises of At-
lanta, operating the Lynch houses, and
Southern Enterprises, Inc., of Dallas
operating the Hulsey chain, cover the
entire output of Associated Producers to
date. The Saenger Amusement Company
of New Orleans, operating fifty houses
in Louisiana and Mississippi, has con-
tracted for the first nine publications.

five years, but have never seen him equal
his performance as the ape man of the
jungles. He risked death many times in
scenes with the various wild animals.
Many Animals in Film
"The remarkable numbers of wild ani-
mals used throughout the entire produc-
tion necessitated the most difficult kind
of handling on the part of Charles Gay,
wild animal trainer, who was called upon
at different times for apes, lions, tigers,
leopards, hyenas, elephants, crocodiles,
jaguars, etc. Only a single accident for
which the animals were responsible
marred the making of the thirty-one
reels."

Warner Brothers Plan
12 Pictures for State
Right Men This Season

Twelve feature productions have been
planned for the forthcoming season by
Warner Brothers for distribution to the
independent market, according to a re*
cent announcement by A. Warner. Five
of the features have been completed.
These, as are the ones now in produc-
tion, were made under the supervision of
Harry Rapf. William Nigh is directing.

"The twelve features will comprise the
best stories obtainable, coupled with the
acquisition of the best-known screen
celebrities available," said Mr. Rapf.

The five productions completed are:
"Why Girls Leave Home," featuring
Anna Q. Nilsson; "School Days," with
Wesley Barry by special arrangement
with Marshall Neilan; "What Children
Will Do," with an all star cast; "The
Daughter-in-Law," starring Vera Gor-
don, and "Parted Curtains," with Henry
B. Walthall and Mary Alden.

Hill Says "Adventures of Tarzan 9 Is
His Greatest Directorial Achievement

August 27. 1921

EXHIBITORS HERALD

ALEXANDER BEYFUSS
president and general manager of Ex<
tional Pictures Corporation.

Beyfuss Has Re-entered Industry

'As Exceptional Picture Official

Producer is Vice President and General Manager
As Well As Stockholder in
This Corporation

"Quo Vadis" Will be
Revived on Sept. 1 1

F. B. Warren Corporation is
Handling Distribution
on Spectacle

•F. B. Warren Corporation announces
that "Quo Vadis," one of the greatest
spectacles ever produced, will be nation-
ally published on September lx. Prints
of the 1921-1922 version are now ready to
be seen in all the F. B. Warren branches.

The first great European picture ever
brought to America and shown at ad-
vanced prices was "Quo Vadis." George
Kliene imported this tremendous produc-
tion and handled it as a theatrical attrac-
tion in the important theatres of the
United States. The picture ran for
twenty-six weeks at the Astor theatre,
New York, and the admission price was
$1. It was then handled as a road attrac-
tion and the business went over $2,000,-
000.

Is Six Reels in Length

"Quo Vadis," the wonderful picture
. today, is a revival in six reels. A perfect
negative has been re-edited by Doty
Hobart and the art titles are by Warren
Newcombe, the skilled pair who created
the immensely successful picture "The
Woman God Changed."

The picture has been re-edited at a
cost of thousands of dollars and is practi-
cally a new production, it is said. A
small fortune was spent in producing the
art title effects, made from original pastel
i drawings by Warren A. Newcombe, a
prominent member of the Boston Guild
of Artists.

Kleine Had Confidence

"Quo Vadis" was imported by George
Kleine in the days when motion pictures
i were shown for five cents and many be-
lieved that such pictures were but a
novelty and would never amount to.
much.

But Mr. Kleine had confidence in "Quo
^ Vadis". The picture opened at the Astor
X theatre in 1913, in the dead of summer,
\ and ran for twenty-six weeks.

Alexander Beyfuss, for more than nine
years identified with t he film business
both in the East and in the West, is to
re-enter the industry as a producer, ac-
cording to an announcement from the
headquarters of Exceptional Pictures
Corporation.

Exceptional Pictures Corporation was
organized with Mr. Beyfuss as its guid-
ing figure and he has been elected vice-
president and general manager of the
organization. In addition, Beyfuss is one
of the largest individual stockholders in
this enterprise.

In Business Nine Years

He will bring to his new project a keen
insight into showmanship methods, a
thorough knowledge of production value
and an intimate experience with distribu-
tion problems. Entering the business
nine years ago as manager and owner of
theatre, he has experienced every phase
the industry, as producer, distributor,
nd for the past four years as an impor-
tant executive with two of the biggest
national organizations.

During all his activities in directing the
energies of these organizations he has
never permitted any personal publicity
and up to the present time it is said that
his photograph has not been published in
any of the trade journals.

Beyfuss' first endeavor in feature pro-
duction was the filming of "Salomy Jane."
Since then he has been responsible for a
large number of the bigger pictures, most
prominent among which was the bring-

ing to the screen of Otis Skinner in "Kis-
met."

He has always been an advocate of the
unusual in feature, and the announce-
ment of the production policy of the two
corporations whose destinies he is guid-
ing will be looked for with interest by
the entire industry. Because of his high
ideals in this line he enjoys the confi-
dence of some of the most important fac-
tors in the industry.

One important point upon which he
feels a good portion of the success that
has attended him, rests, is his ardent be-
lief, in trade paper advertising. His is a
firm conviction in the value of this type
of exploitation, and he has been directly
responsible for what have been conceded
as some of the finest inserts which have
appeared in the pages of the motion pic-
ture trade press.

Believes in Advertising

Exceptional Pictures Corporation has
leased offices in the new Loew State
Theatre building, New York City, and
they are being prepared for occupancy by
the organization about September 1. One
of the initial steps taken by the new com-
pany was the purchase of the controlling
interest in the Martin Johnson Film
Company of which Mr. Beyfuss has also
been elected vice-president and general
manager.

Martin Johnson left New York about
four weeks ago, bound for British East
Africa, to obtain motion picture records
of lion and gorilla hunts. Exceptional
Pictures Corporation has an option on all
the material he obtains on this trip.

Selznick Inaugurates New Policy

of Territorial Sales Conferences

Sam E. Morris and Myron Selnick Will Attend All
Of These Meetings1 Which Will Be Held
In Cities Throughout the United States

The Selznick Corporation has inaugu-
rated a system of territorial sales con-
ferences which are to be held in various
cities throughout the country within the
next few weeks. The first of these con-
ferences was held in the company's
home offices at 729 Seventh avenue, New
York City. Other meetings are sched-
uled for cities as far West as Los An-
geles.

The sales meetings will bring the com-
pany's chief executives into personal con-
tact with branch managers and others
who are engaged in the field in market-
ing the firm's product. Both Sam E.
Morris, vice-president in charge of dis-
tribution, and Myron Selznick, vice-presi-
dent in charge of production, will be in
attendance at all of them.

Eastern Managers Confer

The meeting in New York was at-
tended by the following Select branch
rianagers: New York, Henry Siegel;
_Jew Jersey, Earl W. Kramer; Albany,
/Charles Walder: Philadelphia, Max
Milder; Boston, Benjamin P. Rogers;

Portland, Me., J. -:H. Cur.ran; Washing-
ton, W. F. Ballenger; New Haven, Louis
Green. C. C. Ezell. personal represen-
tative of President Lewis J. Selznick, was
also in attendance.

During the session there was a free
and wholesome interchange of ideas
among the field men and the home office
executives. Mr. Morris and Myron
Selznick told the field men just what
had been prepared as a part of the new
year's product and of the company's im-
portant plans for the future.

Discuss Company Problems

The field men in turn were encouraeed
to discuss frankly the problems which
they and through them the Selznick or-
ganization had confronting them and
their suggestion looking to a smoother
and more effective procedure both as re-
gards the producing and the distributing
branches of the business were asked for
and duly discussed.

Mr. Morris and Myron Selznick left
New York on August 11 on a tour of the
country which will occupy at least three
weeks.'

KXHIBITORS HERALD

August 27, 1921

"Good-bye, Grouch; Howdy, Grin,"

Is Message from Universal President

Laemmle -Declares That Reaction Toward Better
Business Conditions Has Set In — Assigns
Many Causes for Improvement

Army Posts Plan
Universal Week

Major W. P. Woolridge, director
of the theatre division of the United
States army motion picture service,
has instructed every army theatre
in the country to hold a Universal
Gala Week, using the solid week
programs offered by that company
in celebration of Carl Laemmle's
fifteenth year in the motion picture
business and Universal's ninth an-
niversary as a film producing or-
ganization.

Thomas H. Martell, director of
bookings for the army motion pic-
ture service, has notified every army
theatre manager to get in touch
immediately with the nearest Uni-
versal exchange and plan a Gala
Week Program, to be held within
the next few weeks. This means
that in the 145 army post theatres
in the United States and Panama a
solid week of Universal pictures
will be played.

Carl Laemmle, president of Universal
Film Manufacturing Company, who has
had during his stay in Europe an oppor-
tunity to study the film conditions in this
country from an unbiased viewpoint, de-
clares in a message to the trade, sent
from Carlsbad, that the reaction toward
better business conditions already has
set in.

"Exhibitors' faces," states the producer,
"are not quite so long as they were a
month or two ago. The dawn of a new
day — the day of bigger and better box
office — is here.

No Basis for Depression

"This is not a surmise. It is not a
prediction. There's no guesswork to it.
It is an assured fact. The causes for
this improvement are many.

"There never was a real basis for the
depression. People got panicky without
cause. I repeat: Without cause. Cer-
tain producers felt, perhaps, a bit
squeamish. They might have mentioned
the fact that they were a bit doubtful
about weathering a tough season. That
word was passed on. The gossips got to
work. A rumor was born. That rumor
grew. From a rumor fundamentally
false, there developed a Frankenstein
monster. It cast off its shackles, struck
at those who conceived it and soon had
the entire industry by the throat.
Pictures Better Today

"Any industry as wholesome and
mighty as our enormous motion picture
business is too big, too essential, too
necessary not to survive mere back-
stair gossip. It has survived and will
continue to survive the onslaughts of
professional reformers. It is healthy
enough to prosper in spite of dispro-
portionate taxation.

"Films are better today than ever be-

MAJOR JACK ALLEN
Star and Director of "Capturing a Lion Via
Aeroplane" and others of a aeries of pictures
produced by Adventure Films, Inc., for dis-
tribution by Pathe.

fore. More thought, more vision, more
brains and, most of all, more common
sense are being put into motion pictures
than in the past. If you cannot sell your
patrons on the idea that, in justice to
themselves and to the fine things that
are being done on the screen they should
see these motion pictures, something
must be wrong.

Does Not Predict Boom

"I am not predicting a boom. Con-
ditions will have to readjust themselves
gradually and intelligently if there is to
be any lasting benefit. What I do main-
tain, however, is that things are getting
better now and they will get better and
better as optimism replaces pessimism.

"There's one thing you can do to
bring back prosperity or normalcy — call
it what you will. Start selling your pa-
trons on the idea that the slump season
is closed. They're the ones you have to
reach before you can tell Old Man De-
pression where to head in. Get your the-
atregoers sold on the thought that Gloom
has been given the gate and the Glad
Hand is being extended in hearty wel-
come to Good Times.

"Good-bye, Grouch — -Howdy, Grin."

Gasnier Selects Cast

For Next R-C Picture

L. J. Gasnier is selecting the cast for
"Ma'mselle Jo," his first director's pro-
duction for the R-C Pictures 1921-1922
series, at the Robertson-Cole studios,
Hollywood. "Ma'mselle Jo" is from the
novel by Harriett T. Comstock.

Arthur Stewart Hull has the role of
I.angley; Rose Dione for Ma'mselle Jo;
Tully Marshall will play the part of
Captain Longville; Jack Livingston will
be the Norval of the production; George
Seigman is named for the part of Pierre
Gavot. and Jack Mower will enact the
role of Tom Gavot. One part remains
unfilled.

"Why Girls Leave Home," distributed
by Warner Brothers in Greater New
York and Northern New Jersey, has been
booked by B. S. Moss of United Book-
ing Office, to be shown throughout the
entire chain of Keith theatres in Greater
New York for a total of 125 days, ac-
cording to a recent announcement.

The first presentation of the produc-
tion will be given at B. S. Moss Broad-
way theatre, New York, beginning the
first week in September for an indefinite
run. This is the biggest booking deal
made by Warner Brothers for Greater
New York, and is said to give a good
indication of the merits and magnitude
of the production as a strong box office
attraction. The feature will be shown for
week runs at the Keith theatres in Al-

Shipman Will Continue as
Representative of Curwood

As a result of Ernest Shipman's hand-
ling of "Back to God's Country" and
"Nomads of the North," an arrangement
has been made whereby he will represent
James Oliver Curwood also in connec-
tion with "The Golden Snare," distributed
through First National.

The Moss Theatres, Ltd., of London
are putting on a campaign for "Nomads
of the North" which it is expected will
bring the receipts on this attraction to
the mark established with "Back to God's
Country," said to be in excess of $100,000
for the United Kingdom.

Will Direct Orchestra

George Lipschultz has resigned as di-
rector of the Strand orchestra in Mil-
waukee to accept a position as musical
director at the Pantheon theatre, Chi-
cago. He will assume his new duties
about September 1.

bany, Schenectady, Utica, Troy and
Amsterdam.

The exploitation plans for the feature
were decided upon at a luncheon of the
U. B. O. managers and Eddie Bonus,
who is handling the publicity and exploi-
tation on the production. The plans in-
volve a sweeping publicity campaign in
all the leading New York newspapers,
with an original contest on the question
of "Why Girls Leave Home," and the
posting of billboards throughout New
York State.

The production is being offered to the
state rights market, and all arrangements
arc being made with principals only, and
not with representatives.

The story was adapted from the popu-
lar stage play of the same name and con-
cerns the bigotry and narrowmindedness
of parents who, through their lack of ap-
preciation of modern ideas, bring about
domestic discord with their daughters.

"Why Girls Leave Home" Booked

By Keith for Total of 125 Days

Pickford Productions

-ottie Pickford

They Shall Pay

Distributed by

Playgoers Pictures .Inc.

through Pathe Exchange. Inc.

Lottie Pickford

Another star of a family of stars.
Her name in front of a theatre is
the best guarantee of big business.

The Story

A strong drama alive with action.
A young girl fighting the enemies
of her family and winning until
her bitterest enemy wins her heart.

The Production

Distinguished for magnificent sets.
Society atmosphere to the enth
degree. Splendid interiors and out-
door scenes, some of them on a
yacht in the Pacific, and
others away across the con-
tinent in New York's
Greenwich Village.

Playgoers Pictures

35 West 45th Street

. i

I oreign r«-prre*nlam*

New York City

SIDNEY (.AKRETT

:s v. »5th St., n. v. c

/' : r ,vli

/Piciford Prd*iucl£on$(

\ Lottie PicKferf

They Shall Pay

Distributed by

Play£oei;s Pictures, Inc.

through Pathe Exchange, Inc

A new Pathe serial starring Charles Hutchinson and produced by George B. Seitz.

EXHIBITORS HERALD August 27, 1921

Realart Executives

Above (left to right) J. S. WOODY, general manager, aid JAY A. GOVE, assistant general manager. Center,
MORRIS KOHN, president. Beiow (left to right) DARIO L. FARALLA, comptroller, and L. F. GUI-

MOND, director of advertising.

August 27, 1921

EXHIBITORS HERALD

Scenes from two forthcoming Realart productions. Center — "The Speed Girl," in which Bebe Daniels is starred.

panels — Constance Binney in "Room and Board."

Left and right

Realart Policies for 1 92 1 -22

Playing and paying separated.
Bulk selling of a season's service.

A reasonable profit to the exhibitor from the seasorfs service.
Prices which are fair, without assessments or subterfuge.
Service on the basis that the best is none too good for a Realart cus-
tomer.

Thirty-six star productions, delivered on a definite fixed schedule — no
special features.

A well-balanced program embracing everything from comedy to
strongly emotional plays.

Abolition of C. O. D's and collections prior to the delivery of pictures,
with billing separate from service, just as in any other business.

Production of practically all pictures under one roof — this in the inter-
ests of administrative and financial efficiency and to insure a better and
more uniform product.

Above all, a policy and an agreement designed to put the exhibitor on
the same basis with relation to his purchases that a purchaser is in any
other mercantile line.

Such are Realart's plans for 1921-22.
according to an announcement made this
week from the home office, 469 Fifth
avenue. New York. The policy is claimed
to be an outgrowth of the so-called
Honor Plan instituted by Realart which
permits exhibitors to play certain pro-
ductions, and, after showing them, pay
what they thought they were worth.

Realart states that its Honor Plan
experiment has established the fact of
the exhibitor's willingness to meet the
■distributor more than half way. It there-
fore undertakes to remove some of what
it calls "the long-standing obstacles to
business progress."

One of these obstacles has been over-
come in the opinion of Realart execu-
tives, by the divorcement of playing dates
with paying dates. Following is the dis-
tributor's own explanation of how the
plan will be worked out:

"The exhibitor contracts for a season's serv-
ice of thirty-six star productions which Real-
art agrees to deliver to him at regular, stated
intervals and on schedule time. An account is
immediately opened in the exhibitor's name. He
is debited with the agreed price of his service,
just as he would be if he had contracted with
a correspondence school to take instruction, or
a» if he had signed for telephone or gas or
electric light service.

"The customer agrees to pay his total license
or service fee in installments, the first install-
ment when he signs the agreement, just as he
does when he makes application for gas or

electric light or telephone. He is credited on
the books with this payment; it reduces his
indebtedness immediately, not six or eight or
ten months later.

"He does not make any further installment
payments until after he has begun playing
pictures. Then he pays regularly on specified
days of the month, exactly as he does in the
other cases above cited- He continues these in-
stallment payments, until the sum of them
equals the total amount he has contracted to
pay. Then he's through paying and there's no
juggling of accounts and no balances to be ap-
plied to certain pictures."

* » *

Realart claims its policy in the matter
of payments closely parallels that of the
real estate business, and actually goes it
one better, in that the installments are
not required until after service has been
rendered for the period covered by the
payments.

This method of payment, it is ex-
plained, does away with C. O. D.'s and
similar collection devices in so far as pic-
ture service is concerned. Bills are ren-
dered regularly at specified times and
without regard to how many or how few
pictures have been played. There is no
connection between the two.

The chief advantage alleged in favor
of the plan is its fairness. Every pay-
ment the exhibitor makes reduces his
obligation. Subsequent payments are not
asked in advance of the playing of pic-
tures. And the exhibitor is not required
to reveal his business affairs to express
agents and postal clerks. "In short,"
says the Realart statement, "an honest
attempt is being made to establish the
business status of the theatre owner on
the same plane as his fellow merchan-
disers."

* * *

The franchise, which is made out in

Past and Present

"The past year has been one of innova-
tion for Realart, as exemplified by the
honor plan and the star franchise poli-
cy," says J. S. Woody. Under the cap-
tion, "Summing It Up," Mr. Woody
gives an insight into the company's
achievements in the past two years.

"But we are not resting on our laurels,"
says Morris Kohn. "Our next year's
production plans call for even better
pictures than we have been making."
Mr. Kohn tells further of Realart's fu-
ture plans under the caption, "Realart
Keeping Pace."

'Realart is trying to lop the first sylla-
ble from misunderstanding," says Mr.
Woody in summarizing the company's
policy for 1921-22. Mr. Woody's com-
plete statement appears in the Realart
announcement under the caption, "Sum-
marizes Policy."

triplicate, is a concise document, the face
of which contains the various clauses of
the agreement. On the reverse side are
the details of the service, together with
a two-year calendar to be used by the
salesman to indicate the playing dates on
which the franchise owner agrees to play
the pictures. In addition to this there is
a schedule for indicating playing dates
for pictures booked for the 1920-21 sea-
son but still unplayed.

"The instructions to salesmen," says
the policy statement, "clearly sets forth
the folly of accepting applications from
persons who are uncertain about when
and how they will show our pictures.
Contracts are useless to us unless they
are carried out on a fixed basis and pro-
vision for so carrying them out is made
both as regards pictures for the coming
season as well as those of the current
season which remain unplayed.

"Definiteness is one of the outstand-
ing features of the Realart agreement.
It is definite with regard to the privi-
leges granted, the amount of the license
fee, the time of payment, the number of
pictures and the dates of availability of
each of them. We are eliminating guess-
work and along with it we are trying to
eliminate, so far as it can be done in a
large organization, every cause for mis-
understanding. Our good faith is partly
shown by our memorandum of agree-
ment which salesmen will leave with ex-
hibitors after applications have been
signed. When contracts come back from
the home office the customer will have
written evidence of the fact that they

(Left to Right) Top— BEBE DANIELS and MARY MILES MINTER. Center— WANDA HAWLEY and
CONSTANCE BINNEY. Below— MAY McAVOY and ALICE BRADY.

August 27, 1921

EXHIBITORS HERALD

are in accordance with the statements
made by the salesman.

* * *

Realart contemplates other plans for
the coming year, but the foregoing is the
most important. The star franchise
which has been sold during the present
season will be continued. Thirty-six pic-
tures will be produced and six stars will
be employed, these being Bebe Daniels,
Mary Miles Minter, Constance Binney,
Alice Brady, Wanda Hawley and May
McAvoy. All, or nearly all, of the pro-
ductions will be made in the West,
where, says Realart, "experience has
shown excellent results can be obtained."
Practically all of them will be made
under the same roof, the Realart studio,
in Occidental boulevard, - Los Angeles,
having been greatly enlarged for this
purpose. No special features are con-
templated, the opinion being expressed
that these productions impose an unfair
burden of cost on other pictures.

One of the most important portions of
the announcement concerns price. "Our
attitude on this question," says the offi-
cial statement, "is unchanged. We
always have proceeded on the theory that
over-selling was poor policy. There is
a halfway mark where both exhibitor and
distributor can make an honest profit.
Unless a reasonable return is assured to
both, the deal is unfair. And unfairness
is unprofitable in the long run even to
the one who seems to be profiting from
it. We have no desire to deal with the
man who wishes to take advantage of
us, and we assume the same statement
would apply to Realart if it should adopt
any but a fair and equitable policy. We
try to evidence good faith at all times
by square dealing."

Realart Keeping Pace

That there is general and apparent up-
ward trend to the entire motion picture
industry is the opinion of Morris Kohn,
president of Realart.

"Realart feels particularly proud of the
part which it has had in the raising of
the industry to the high plane upon
which it now stands," says Mr. Kohn.

* * *

"We point with pride to our past per-
formances and insist that we arl entitled
to the full faith and support of the ex-
hibitors on account of our record. We
feel here at Realart that we have long
pas9ed the probationary stage. The suc-
cess which our various constructive poli-
cies have achieved testify unmistakably
to their practicability and cooperative
value.

"Realart is getting splendid coopera-
tion from the exhibitors, due not only to
the fact that we arc supplying them with
the kind of pictures they need for their
theatres, but it is also due to our having
won their confidence by making good our
promises to them.

"But we are not resting on our laurels.
Our next year's production plans call for
even better pictures than we have been
making. Production has had to step
lively to keep pace with exhibition, which
has so steadily improved as to be recog-
nized today as a dignified profession. We
shall endeavor not only to keep pace for
the coming year, but by the introduction
of even more constructive policies to
keep a few steps in the lead.

* * *

"We are constantly devising and put-
ting into execution policies that not only
rebound to our own credit, but materially

assist the exhibitors in working out their
individual problems.

"Primarily, of course, they need pic-
tures; high-grade, clean pictures that will
build for their theatres the reputation
for showing the kind of photoplays that
appeal to all ages and classes. It is
here that we will be of most service,
by supplying them with consistently
better pictures, not occasionally, but regu-
larly throughout the year.

"We have the organization to accom-
plish this, and our production facilities
at the West Coast have been so per-
fected as to leave no room for doubt in
our minds that Realart pictures for the
coming season will show even a greater
and more consistent improvement over
those of last year."

Summing It Up

In reviewing Realart's second year as
a producing and distributing organiza-
tion J. S. Woody, general manager, de-
clares that "I feel that there is not only
no cause for regrets for 'what might
have been,' but, on the contrary, we
have done a number of things for which
we have cause to congratulate our-
selves.

"Looking back to the summer of 1919,"
says Mr. Woody, "it is particularly grati-

Scencs from three Realart productions
for 1921-22. Top — Mary Miles Minter
in "Her Winning Way." Center —
Wanda Hawley in "Her Face Value."
Bottom — Alice Brady in "Dawn of the
East."

fying to note the progress that Realart
has made since its inception at that time.
Then we had but one star and a world of
confidence. Mary Miles Minter, how-
ever, was soon joined by Constance Bin-
ney and Alice Brady. With those stars
as the nucleus of our producing organi-
zation, we steadily forged ahead. The
year following our list of stars was aug-
mented by three others, Wanda Hawley,
Bebe Daniels, and Justine Johnstone —
and Realart became one of the leading
factors in the producing field. Then,
instead of selling individual pictures, we
were enabled to offer a whole season's
output of thirty-six pictures.

* * *

"The past year has been one of inno-
vation for Realart. as exemplified by the
honor plan and the star franchise policy.
Realart is prouder of the honor plan of
selling pictures than any other accom-
plishment. Up to last May, when the
pay-after-you play, let-your-box-office-
be-the-jury policy was inaugurated with
the five Mayflower specials, 'Soldiers of
Fortune,' 'The Mystery of the Yellow
Room,' 'The Deep Purple,' 'The Law
r of the Yukon' and "lue j^uck or the
r Irish,' the idea of trusting to the <hon-
esty and sense of fair play of the ex-
hibitor had never been heard of. More
than one in the field shook his head and
said that we had gone loco.

"But there is a stack of correspond-
ence in the office from hundreds of
pleased exhibitors who took advantage
of the opportunity for showing several
productions of recognized merit, which
is everlasting proof that the honor plan
is a sound and practicable distributing
method. 'Realart takes the risk,' was
our slogan.

"The Realart star franchise provided
a contract by which the exhibitors ac-
quired the presentation rights of our
season's productions for a definite sum
of money and pledged Realart to a high
average of production throughout the
season. In order to assure the exhibit-
ors that we would make our guarantee
good, we adopted the slogan 'stars are
plus.'

* * *

"This slogan and the production pol-,.
icy for which it stands, have again been
adopted for the ensuing year. Starting
with the best stories obtainable, the
whole production, from the scenario to
the finished positive, will be in the hands
of skilled technicians; dire, tors of estab-
lished ability, strong supporting casts,
recognized cameramen and highly
trained artisans. These in themselves
would be sufficient to guarantee photo-
plays of unusual merit, but to make as-
surance doubly sure, we add a plus quan-
tity— the stars. With the acquisition of
May McAvoy, we feel that we have
added another 'plus' that makes our list i
of stars second to none.

"The increased facilities for produc-
tion at our West Coast studios is one
of the best assurances we can offer that
the high quality of Realart pictures will
be maintained.

"Right here I want to emphasize that
Realart does not intend to produce any
'super-specials,' 'specials de luxe,.' or any
other kind of 'specials.' But we do aim
to produce what I cannot better term
than 'patronage-building' productions.

"There is a well-defined reason for
this. A 'special,' no matter how extraor-
dinary and no matter how good a box
office asset it proves to be, leaves
nothing whereon to build future busi-
ness, with the possible exception of a
re-run. Once played it is almost as dead
as a defeated candidate's poster after
election. And the consensus of exhib-
itor's opinions is that specials are becom-
ing increasingly unpopular on account of
having to pay added rentals and conse-

(Concluded oft page 6s)

EXHIBITORS HERALD

August 27, 1921

Realart's Latest Star

August 27, 1921

EXHIBITORS HERALD

Some Realart Pictures for 1921-22

Company to Produce
and Distribute36
Productions During
The Coming Year

Thirty-six pictures are scheduled by
Realart for production and distribution
during the coming year. Realart points
out that its intentions to make the season
of 1921-22 one of productions of par ex-
cellence are borne out by the preliminary
announcement of some of the thirty-six
attractions.

The slogan adopted in connection with
the company's production plans is, "stars
are plus." One of the principal elements
of each, picture will be the story. Thus
far the company has arranged to produce
not only standard books and plays by-
such authors as E. Lloyd Sheldon, Ed-
ward Locke, and Sam Merwin, but has
assembled a staff of well known writers
who will furnish original material.
Among these are Hector Turnbull, Har-
vey O'Higgins, Elmer Harris, Douglas
Doty, Percy Heath, Lorna Moon, Grace
Drew, J. Clarkson Miller, Aubrey
Stauffer, Ewart Adam son and others.
« * *

The productions thus far listed follow :

"Room and Board," from the pen of
Charles Whittaker, will be one of the
first of the "Perfect Thirty-Six," as Real-
art calls these pictures, to be published.
It is a Constance Binney picture.

"Her Winning Way," with Mary Miles
Minter.

'Tillie," with Miss Minter.

"The Speed Girl," a Bebc Daniels ve-
hicle.

"Spring Fever," another Daniels pic-
ture.

"The Case of Becky" is another Bin-
ney film.

"The Heart of Youth," with Miss
Binney.

"The Heritage of Dedlow March," a
Binney vehicle.

"Her Face Value," with Wanda Haw-
ley.

"The Love Charm," also with Miss
Hawley.

"Bobbed Hair," another Hawley pic-
ture.

"Brass Tacks," with Miss Hawley.
"The Cry Baby," a Hawley play.
"Dawn of the East," with Alice Brady.
"Hush Money," with Miss Brady.
"Everything for Sale," with May Mc-
Avoy.

MAY McAVOY, the Wonder Girl!

That is the appellation which has been fittingly applied to the
latest star to appear in the Realart constellation. For Miss McAvoy
is now a star in her full right. And it is not undeserved that this
signal honor should be bestowed upon this youthful artiste, for her
progress since her introduction to motion pictures has been phe-
nomenal, due to her indefatigable endeavor to please.

Brains, talent and good looks are the three important requisites
for stardom today and are mentioned in their order of importance.
No one having seen the dainty little Realart star in her recent char-
acterizations will deny her charm, or fail to concede that back of her
superb acting is a well defined art that is the result of brain work.

Her ability to act, to portray character, to interpret the various
emotions that make up the human fabric is one of the things that have
brought her to the forefront. Even that most conservative of review-
ers, the "New York Times," has this to say of May McAvoy in Real-
art's production "A Private Scandal" : "May McAvoy's distinction
is that she can act; she has the quality of vitality; she is a histrionic
vitamine, and yet her acting is restrained and definite. She gives an
intensity to her emotional scenes that electrifies them. Above all, she
is genuine."

That is one of the keynotes of her success — her genuineness.

The first opportunity which Realart franchise owners will have
of showing Miss McAvoy as a Realart star will be in "Everything
For Sale."

"A Virginia Courtship," with Miss Mc-
Avoy.

"Too Much Wife," a McAvoy vehicle.
"The Happy Ending," another for the
Wonder Girl.

* * *

"Her Winning Way" was adapted by
Douglas Doty from the play "Ann." This
was written by Lechmere Worrall from
the novel, "Ann Annington," of Edgar
Jepson. Joseph Henabery directed and
Gaston Glass plays the lead opposite
Miss Minter.

"Tillie" was adapted from "Tillie the
Mennonite Maid," the novel by Helen R.
Martin. This story was dramatized and
played at the Henry Miller theatre in
\Tew York. Patricia Collinge starred in
the play.

Bebe Daniels, "The Speed Girl" is an
original story by Elmer Harris which
has been adapted by Douglas Doty and
directed by Maurice Campbell. ' Spring
Fever" will be another one of those jazzy
stories for which Miss Daniels is emi-
nently fitted.

Miss Binney's first, "Room and Board."
is a story of old Ireland by Charles E.
Whittaker, which has been adapted by

Donnah Darrell. It was directed by Alan
Crosland.

"The Case of Becky" is another Binney
story. As a stage drama this story cre-
ated a sensation when played under the
direction of David Belasco with Frances-
Starr. Edward Locke is the author of the
original, the adaptation being done by J.
Clarkson Miller and directed by Chester
Franklin.

* * *

"The Heart of Youth," by Sonya
Levien, and "The Heritage of Dedlow
March," by Bret Harte, which was
adapted from one of the stories in
"Maruju and Other Tales," are the tenta-
tive titles of two other pictures which
Miss Binney will do.

Miss Hawley will be seen in "Her Face
Value," a Saturday Evening Post story by
Earl Derr Biggers, called "The Girl Who
Paid Dividends." This story was di-
rected by Thomas X. Heffron from the
adaptation by Percy Heath.

"The Love Charm," in which Miss
Hawley will also star, is the first original
story for the screen by Harvey O'Hig-
gins, the author of "The Argyle Case,"
"On the Hiring Line" and other great

(Concluded on page 63)

Three scenes from May McAvoy's forthcoming Realart production, "Everything For Sale," showing three phases of the play':

development.

KXHIBITORS HERALD

August 27, 1921

FOX Film Corporation Executives

WILLIAM FOX, president

JACK LEO, vice-president

WINFIELD R. SHEEHAN, general manager and one SAUL E. ROGERS, general counsel and one of the
of the vice-presidents vice-presidents

August 27. 1921

EXHIBITORS HERALD

A VIRGIN PARADISE

FOX POSTERS ^n tnese pictures are reproductions of the colorful posters designed by artists of note

to aid exhibitors in exploiting the forthcoming Fox specials. In addition to these litho-
graphs Fox has prepared an elaborate array of other advertising accessories such as lobby displays, slides, cam-
paign books, press sheets, heralds, cuts. etc.

Fox Program of Twelve Specials
Is Virtually Complete

Such progress has been made on the extraordinary-
production program announced recently by William Fox
that the home office of the producing company an-
nounces that the success of the plan to offer twelve
specials on Broadway thence to the exhibitors is as-
sured.

Broadway has seen six of these big features. Three
more are completed and the remaining three are in pro-
duction. Although this array of elaborate pictures ex-
ceeds that of any other year Mr. Fox declares that he
fully intends to surpass it in the future. Of the twelve
specials the publication dates are announced on the
following :

"Over the Hill" — August publication. This pic-
turization of Will Carleton's famous poem, which has
closed a record run at the Park theatre. Xew York, has
in its cast Man." Carr. Edna Murphy and Johnnie
Walker. Paul H. Sloane scenarioized it. Harry Mil-
larde directed.

Paradise" — September
at the Park.

publication.
This Hiram

Virginia
Succeeded "Over the Hill*
Percy Maxim story of the jungle and civilized hypoc-
risy was directed by J. Searle Dawley.

"A Connecticut Yankee in King Arthur's Court" —
September publication. This film version of the de-
lightful Mark Twain classic has had it* Broadwav
presentation and has played at the Xew York Capitol.

"Thunderclap" — October publication. This ex-
citing race track melodrama followed" "A Connecticut

Yankee'' into the Central theatre. Richard Stanton di-
rected with Mary Carr, Violet Mersereau and Paul Ellis
in the cast.

"Shame" — October issue. This picture of stormy
human emotions replaced "The Queen of Sheba" at the
Lyric. It is an Emmett Jl Flynn and Bernard McCon-
ville story staged by Flynn. John Gilbert. Rosemary
Theby, William V Mong and George Siegmann head
the cast.

"Perjury" — October publication. Harry Millarde
directed this picture which has not as yet reached
Broadway. It is a startling story of the miscarriage of
justice, the various roles being- portrayed by William
Farnum. Sally Crute, Wallace Erskine. John Webb
Dillon and Frank Shannon.

"Footfalls" — November publication. Charles J.
Brabin directed this picture which presents a story of
human grief, emotion and determination. Tyrone
Power, Estelle Taylor and others are in the all-star
cast.

"The Last Trail" — November publication. It is a
story of the West, with the leading roles depicted bv
Wallace Beery. Maurice Flynn, Eva Xovak and Rose-
mary Theby. Emmett J. Flynn directed.

"The Queen of Sheba" — December publication.
This, picture was given a long run on Broadway. It is
an impressive drama of love and war in the Far East.
Betty Blythe and Fritz Leiber head the cast.

The three specials now in production have not
been titled.

EXHIBITORS HERALD

August 27, 1921

SIX FOX SPECIALS

The HERALD here presents typical scenes from six
of the twelve specials offered by William Fox as the
features of his 1921-1922 program. Above (left to right)
are scenes from "A Connecticut Yankee in King
Arthur's Court" and "Over the Hill;" to the right, "The
Last Trail;" below (left to right), "Footfalls," "Queen
of Sheba" and "Perjury." Art displays of scenes from
three other Fox specials, "Thunderclap," "Shame" and
"A Virgin Paradise," appeared in the August 20 issue
of the HERALD.

August 27, 1921 EXHIBITORS HERALD

Shirley Mason

SHIRLEY MASON, AS OTHERS
of her co-workers, will make about seven
pictures for the season's program. This
dainty star's first
picture of the
year is "Ever
Since Eve." It is
a romantic mys-
tery story based
on the novel by
Joseph Ernest
Peat, "Concern-
i n g Chichine."
This production
will be published
this month. Her
next feature
bears the title,
'"Queenie." Both
of these vehicles,
as well as others
chosen for her, display to an advantage
the little star's charm. It is said that
the roles she will be called upon to as-
sume will be exacting in character.

* « »

WILLIAM RUSSELL, ANOTHER

of the Fox stars who has won popularity
in his portrayal of virile characters, also
will make about
seven features
during the com-
ing year. His in-
itial production is
scheduled for
publication this
month under the
title "Singing
Rive r." It is
from a story by
Robert J. Horton
and was directed
by Charles Gil-
byn. For his sec-
ond vehicle. Fox
has selected "The
Lady from Long-
acre." This V ictor Bridges story will be
published in October. It is a "story of
London romance and a mythical Europ-
ean kingdom.

* » *

EILEEN PERCY AGAIN WILL
head the stars who will romp about in
the 20th Century brand of Fox pictures.

The first of these
will be "Hick-
ville to Broad-
way," which will
be published on
August 20. Miss
Percy has devel-
oped into a come-
dienne of ability,
and during the
coming season
she will appear in
several stories
that have been
selected to fit her
personality. Fox
_ announces that

Eileen Percy r-

* 20th Century

brand of pictures have been greatly in
demand among exhibitors during the
past year and it is believed that during
the coming year they will meet with even
greater favor.

William Russell

IN CANADA, FOX CONTEM-
plates a greater volume of business than
at any time in the past. William F.
Barrett is in charge of the Canadian ter-
ritory, with headquarters at Toronto.
Canadian exhibitors, it is said, have
shown a keen desire to book the twelve
*\ox specials for long runs. Hereafter,
aU Fox films will be published simul-
taneously in both the United States and
Lanada. Great strides have been made
by the Fox organization during the past

Edna Murphy

year in reaching out into the most dis-
tant territories. Service has been the
Fox watchword in Canada regardless of
time and distance, and exhibitors have
appreciated this, as the greater volume of
business testifies.

* * *

EDNA MURPHY, WHO CO-STARS

with Johnnie Walker, will appear in
several productions during the coming
season in which
youth and adven-
ture play a promi-
nent part. Miss
Murphy was ele-
vated to stardom
by Fox following
her excellent
work in "Over
the Hill." one of
the twelve Fox
specials which
will have Broad-
w a y presenta-
tions. Although
no titles have
been selected for
the star's vehicles,
exhibitors will have an opportunity to see
her work in "Over the Hill." which will
be published this month.

* » »

JOHNNIE WALKER THE OTHER

half of the Murphy-Walker team, also
won stellar honors through his portrayal
in "O v e r the
Hill." No an-
nouncement has
been made of the
produ c t ions
in which he and
Miss Murphy will
appear other than
that they will be
pictures portray-
i n g adventurous
youth. Neither
have the publica-
tion dates on this
series been set
Exhibitors, how-
ever, will not have
to wait for their
first picture to appreciate their ability,
for "Over the Hill" will go into the
theatres this month.

* » »

BARBARA BEDFORD. WHO HAS

been leading woman with Fox for some
time, will head her

Johnnie Walker

own company this
season. Her first
starring vehicle,
the title of which
has not been an-
nounced, will be
published early in
the autumn. The
scenario depart-
m e n t , Fox an-
nounces, is seek-
i n g exceptional
stories for sev-
eral pictures
which the new
star will make
this season. Fox
is convinced that
Miss Bedford will
prove a drawing card on any program
and for that reason unusual care is be-
ing given to preparations for these pro-
ductions.

* * «

TO START THE SEASON OFF

properly. Fox claims two scoops in its
news reel. These features, which are
claimed to be exclusive, are the daring
airplane flight over the Grand Canyon
and pictures of the reformed Mexican
bandit, Francisco Pancho Villa. The
news staff is now at work on other fea-

Barbara Bedfcrd

tures of equal interest. The news staff
now has 300 cameramen distributed
throughout the world. Direct communi-
cation and connection have been made
with caneramen in India. Japan, China,
the Philippines, the South" Sea Islands
and other countries.

* ♦ 4

CLYDE COOK WILL HEAD THE

company's comedy organization. Fox
believes that this season will be the
greatest comedy
year since the
company made
this feature an
important part of
its annual pro-
gram. Cook will
appear first in
"The Toreador,"
which will be
available to ex-
hibitors on Sep-
tember IS. Those
who have seen
this subject state
that it surpasses
the comedian's
other successes.

Clyde Cook

AJ St. John

The star will make seven comedies dur
ing the season. Cook's popularity was
won by his work in such pictures as
"The Jockey," "The Guide" and "The
Sailor."

* * *

AL ST. JOHN. WHO HAS BEEN

leading man and featured player in Fox
unshine comedies, hereafter will star
i comedy fea-
ures which are
built along the
ines of the Cook
ubjects. His first
t w o publications
are "Small Town
Stuff," September
4. and "The
Happy Pest,""Oc-
tober 4. The Fox
Sunshine publica-
tions planned to
date include
" A i n't Love
Grand," August
14; "The Devilish
Romeo," August
28 ' ."°ne Woment- Please." September
11; "The Book Agent," September 29,
and "The Singer Midgets' Side Show,"
October 9. The Mutt and Jeff cartoons
will remain on the program.

* * »

JOHN GILBERT IS SCHEDULED

to appear in seven productions during the
coming season, the first of which will be
"Gleam o' Dawn."
It will be pub-
lished earlv in the
fall. Gilbert is
one of the fea-
tured players in
"Shame," which
is now running
on Broadway.
His dramatic abil-
ity, power of ex-
p r e s s i o n and
striking personal-
ity stand out re-
markably well in
this special. Fox
John Gilbert announces
that stories for
the Gilbert pictures have been selected
with careful regard for the special ability
and distinctive personality of the star.

* » «

WILLIAM FOX REPORTS AN IN-

creasing demand for the company's
product throughout the foreign field.
This greater demand followed the sue-

EXHIBITORS HERALD

August 27, 1921

Pearl White

cessful presentation in London of "A
Connecticut Yankee." Although pictures
are booked a year and over in advance in
England, Winfield R. Sheehan, vice-presi-
dent and general manager, arranged dur-
ing his trip abroad for early exhibition
of the Fox specials. The sales force in
Paris, from which France and Belgium
are supplied, has had to be increased. In
Australia Fox reports that the serial,
"Bride 13," has broken records. In-
creased sales are reported from South
America. * * *

PEARL WHITE WITH HER COM-

pany has launched production on her
first picture, the title of which has not
been selected. In
this picture, Fox
announces that
the star has been
provided with un-
usual opportuni-
ties to display
the qualities of
portrayal for
which she is
known. It is the
belief of Fox offi-
cials that Miss
White will win
new laurels dur-
ing the new sea-
son. Miss White
will head the all-
star cast in "A Virgin Paradise," one of
the "Big Twelve." During the summer
Miss White spent some time in Europe,
dividing her stay between London and
Paris.

* * *

WILLIAM FARNUM RETURNS

to this country after a protracted sojourn
in Europe as one of the twelve stars
who will appear
in feature pictures
for Fox. In let-
ters to William
Fox the star has
expressed him-
self as eager to
be at work again
in the virile type
of production
which has won
for him great
popularity. The
number of Wil-
liam Farnum pro-
ductions for the
year has not been
fixed, and prob-
ably will be limited only by the well-
known capacity for hard and con-
tinuous work of this energetic star. He
already is cast in "Perjury," one of the
twelve specials for Broadway.

* * *

TOM MIX IS SCHEDULED TO

make about seven photoplays of strenu-
ous life, reckless riding and daring ad-
venture. Fox an-
nounces that
stories character-
ized by ingenuity
of plot have been
selected as ve-
hicles for the
Western star,
whose popularity
has shown a
steady increase
throughout
trie country. His
first production, a
sequel to "The
Untamed," is
"T he Night
II o r s c m a n."
It will be published in September. As
his next vehicle, "Trailin" " has been
chosen. Theatre men will get this pro-

William Farnum

duction in October. This will be a big
Mix season, according to Fox.

* * *

DUSTIN FARNUM, WHO HAS RE-

joined the Fox forces, is another star
who will be seen in approximately seven
productions dur-
ing the new year.
In his first, "The
Primal Law," he
is provided, it is
said, with excel-
lent opportunities
for the display of
his dramatic abil-
ity and engaging
personality in a
manner most
gratifying to his
many admirers of
both sexes. This
picture will be
published in Sep-
tember. His Oc-

Dustin Farnum

tober contribution to the Fox schedule
will be produced under the direction of
Bernard Durning. This feature has not
as yet been titled.

* * *

BUCK JONES, ALTHOUGH A

comparatively new Western star, has
won for himself a wide following among
theatre patrons.
Stories of rapid
action and re-
plete with thrills
have been pro-
vided for the fast
riding and hard
fighting star, ac-
cording to the
Fox announce-
ment. The initial
Jones production
of the new season
is "To a Finish."
It is said to be a
thrilling melo-
drama of the
West, in which
the hero is pitted against formidable odds.
The second and October publication has
the working title "Bar Nothin'." Pro-
duction is well under way.

Buck Jones

Greatest Progress

Shown in Comedies

Harris .Says Producers Have
Kept Faith With the
Exhibitor

Saul S. Harris, head of Arkansas En-
terprises, Inc., declared during his visit
to the Los Angeles studios, that of all
pictures made during the past year, the
greatest proportionate improvement and
advancement had been by the produc-
ers of comedies. "The comedy men have
kept the faith with exhibitors and the
public," says Harris.

"They have kept faith because they
have delivered proportionately more for
the money in point of quality product,
excellently built productions and real en-
tertainment.

Comedy Art Advances

"The increase in prices for good high-
class two-reel comedies has not been in
proportion to the advances which have
been made in some cases for feature
pictures. Yet, on the whole, the ad-
vancement in comedy art has taken
strides far ahead of the other film
branches.

"In all of our houses we continually
meet the wail of the public for 'better
pictures for their money.' This does
not mean that a few big pictures were
not an improvement over the general
quality of preceding years, but refers
to the bulk of feature pictures which
have been on the market.

Public Gets Money's Worth

"We have also seen that in many
cases high-class comedy entertainment
has been vastly more entertaining than
more expensive prologue or vaudeville
acts or musical features. The public
wants to see good pictures, the best pos-
sible for their money, and it is clear that
they are being given their money's worth
in the comedy end of the bill at least."

Mix

A scene from Hugo Ballin's production, "The Journey's End," with George Bancroft,
Mabel Ballin and Wyndham Standing. It is a seven-reel Hodkinson feature
without a subtitle.

August 27, 1921

EXHIBITORS HERALD

REALART POLICIES FOR
THE SEASON OF 1921-22

(Continued from page 55)

quently having to boost their prices, to
which the public does not take kindly,
or run at a possible loss.

* * *

"On the other hand, an exhibitor runs
say six, ten, or a dozen pictures such as
Realart's. Soon there is established be-
tween his patrons and the pictures
something that is hard to define — a per-
sonal equation, a relationship. Those
are the pictures that have a cumulative
value, the kind that pave the way for
others. The exhibitor who adopts the
policy of using a certain number of pic-
tures each year from a well-established
organization, pictures featuring certain
stars, is operating his theatre as a retailer
on a fundamentally correct and sound
basis.

"And one final thought will bear ex-
pression: Realart is producing Ameri-
can pictures with American girls for
Americans."

Summarizing Policy

"Realart is trying to lop the first syl-
lable from misunderstandings."

That is the way J. S. Woody sum-
marizes the corporation's policy for the
coming season.

''We are not leaving anything to
chance," he says. "Experience has shown
us that the average exhibitor takes much
more on faith than does the distributor,
and we desire to insure this confidence.

"Proof of the exhibitor's attitude is
furnished by the number of applications
for service which are signed in blank. A
salesman calls, tells his story, reaches an
agreement regarding price, playing dates
and payments and then puts his name on
the bottom of an agreement not yet filled
in. He assumes a thorough understand-
ing of what he has agreed to do, and that
the blanks in the application will be filled
in accordingly.

* * *

"The salesman takes the signed docu-
ment to his office, or sends it in. It is
filled out, forwarded to the home office,
approved and returned to the exhibitor.
Probably it is made out in accordance
with his understanding, but perhaps it is
not. There are many chances for error.
Thus trouble may develop at the outset,
or the exhibitor may wake up after serv-
ice actually starts to a realization that
his contract is not just what he thought
it was.

"Realart is putting into effect every
practical sort of safeguard against error
on its part. Order blanks or memoranda
of agreement have been provided. These
cover all the essential phases of the ap-
plication. Three copies are made. These
are signed by the exhibitor and salesman
and one of them is left with the customer
so that he can compare it with his license
agreement. One of the remaining copies
is attached to the application which is
sent to the Home Office for approval
and is used there for comparative pur-
I poses."

Precautions do not end here, however,
according to Mr. Woody. Salesmen are
especially warned against carelessness
or loose statements in presenting the
service proposition. In evidence of this

fact the company's Sales Manual (issued
solely for the guidance of salesmen), is
cited wherein emphasis is laid on the
necessity for cautious, well-considered,
truthful statements. Some of these in-
structions follow:

* * *

An exhibitor buys sight unseen; hence it is
harmful to pledge Realart beyond its ability to
make good.

To battle with possibilities is enough of a
job for any Production Department; we cannot
set it the task of overcoming trouble which is
manufactured from carelessly-made promises.

An exhibitor always should know what he is
buying; the fault is solely ours if he does not
know. We do not want the temporary satisfac-
tion of anticipating profits which are derived
from trick contracts or from sales consummated
through, or with the aid of misrepresentation
of any sort. This is not virtue; it is plain
business sense.

The exhibitor is warranted in assuming
(whether he does or not) that we will protect
his interests. It costs us money, instead of
earning us a profit, to take a contract at an
unreasonable price or under which the suita-
bility of our product to the requirements of the
exhibitor is misrepresented.

Whether we make additional friends, or lose
those we have depends largely upon the men
in the field. Do we live up to our obligations?
Do we stand by our customers? Do we give
service willingly? It is as such questions are
answered that our reputation becomes good or
bad.

Be fair. Play your cards on top of the table.
Sell by weight of argument, on merit, rather
than by subterfuge, or exaggeration, or the
withholding of essential facts, or the making
of promises not included in our license agree-
ment.

* * *

Mr. Woody does not argue that even
with all the precautions which have been
taken Realart will achieve perfection of
service in the coming season. "We
merely are fighting the first round of
an endless contest." he says. "What we
hope to accomplish this season is to put
our proposition on a fair-and-square
basis and to obtain for the exhibitor the
consideration to which every customer
in the mercantile market is entitled. If
we do this, I shall be well satisfied."

Mr. Woody is fully convinced that the
season beginning in September will be a
successful one from the standpoint of the
exhibitor. Realart, he explains, is mak-
ing plans for the biggest year of its
history.

Buys Wishard Theatre

At Bloomfield, Iowa

The Wishard theatre, Bloomfield, Iowa,
has been sold to Harvey Graham. Sev-
eral improvements will be made on the
building and equipment.

SOME REALART PICTURES
FOR THE SEASON 1921-22

(Continued from page 57)

stage hits. The scenario was arranged by
Percy Heath and directed by Thomas
N. Heffron.

"Bobbed Hair," another Hawley pic-
ture, is an original by Hector Turnbull,
the adaptation being the work of Harvey
Thew.

Two of the "Goldie" stories which
originally appeared in the Saturday Even-
ing Post are the sum and substance of
"Brass Tacks," another picture for
Wanda Hawley. Sam Mervin wrote
these two under the titles of "Eva on the
Ice" and "Saving Sister," but Edward
Adamson welded them into a good pic-
ture for Realart's blonde comedienne.
"The Cry Baby" is another typical Haw-
ley picture, the story for which was writ-
ten by John H. Blackwood.

* * *

For Alice Brady there will be "Dawn
of the East," a story of the Orient by
E. Lloyd Sheldon. The direction is by
E. H. Griffith. Another Alice Brady pic-
ture will be "Hush Money," a story by
Sam Merwin. It is the story of a wealthy
New Yorker who believes that money
can purchase everything.

Realart's "Wonder Girl," May McAvoy,
will be seen in "Everything for Sale," an
original story written by Hector Turn-
bull, who also supervised the production
which was directed by Frank O'Connor.
"A Virginia Courtship," a delightful
Southern romance, has also been obtained
for Miss McAvoy. "Too Much Wife" and
"The Happy Ending" are other pictures
in which the diminutive new Realart star
will appear.

Wallace MacDonald New

Co-Star for Vitagraph

Wallace MacDonald has signed a con-
tract with Vitagraph resulting in his be-
ing co-starred with Carmel Myers in
"Breaking Through," the new Vitagraph
serial which is being directed on the
West Coast by Robert Ensminger.

Wallace MacDonald has apepared op-
posite many well-known women stars on
the screen. He was the star of one of
Vitagraph's special productions,
"Trumpet Island."

A luncheon of Associated First National sub-franchise holders given recently in San
Francisco, Cal., at which Robert H. Lieber, president of Associated First Na-
tional Pictures, Inc., was the guest of honor.

EXHIBITORS HERALD

August 27, 1921

LETTERS
From Readers

Communications on topics of
current interest. Writers are re-
quested to confine themselves to
200 words. Unsigned letters will
not be considered.

As to "Big Exhibitor Hokum"

DETROIT, MICH. — To the Editor:
Your article in the July 30th issue of the
Herald, entitled "Big Exhibitor Hokum,"
was certainly very timely and appreciated.
I am pleased to say that after checking
through the various items mentioned that
there are only two which hit us. On one
I believe you are absolutely right and
on the other I think you are wrong.

Your statement regarding the fault-
lessly attired orchestra leader is abso-
lutely right, but that is a matter which
seems utterly impossible for the theatre
managers to overcome. Orchestra lead-
ers are temperamental and artistic and
it seems to be a part of the "honor" ac-
companying the position to be permitted
to walk in before the beginning of each
overture in the same manner as Crea-
tore, Sousa and big band leaders. We
have instructed our leaders to make their
entrance as quietly as possible, so as to
avoid the "circus" effect, and believe that
all other large theatre owners should do
likewise.

I note your section regarding the trail-
ers used on pictures, conveying the re-
quest that patrons refrain from annoying
their neighbors by conversing. On this
item, I think you are entirely wrong. We
receive not less than one hundred com-
plaints a day from patrons the minute we
eliminate the use of this trailer. Even
while it is being shown we receive re-
peated requests by mail to make an-
nouncements from the stage to that ef-
fect. I assure you that these trailers are
not being run by the large theatre own-
ers, through any desire on their part to
"bull" the public, but on the contrary, it
is an unpleasant duty for the theatre
managers, through repeated requests from
regular patrons, and cannot profitably be
ignored. Otherwise, I think your article
was very much to the point. — George W.
Trendle, secretary and general manager,
John H. Kunsky Theatrical Enterprises,
Detroit, Mich.

Ben Turpin in 1910

CHICAGO, ILL.— To the Editor: I
have read so much about Ben Turpin's
history that I thought I would send you
some dope on Ben that is shown by our
records. Back in 1910 the Garfield the-
atre ran split week vaudeville, a new
show every Monday and Thursday.
Frank Doyle was hooking agent and the
bill ending for April 17, 1910 (the last
four days of the week) reads like this:

1. Hayden Family.

2. Jack Ripp.

3. The Schillings.

4. Ben Turpin.

5. Musical Millers.

Turpin's contract for the four days
railed for $15 and out of this was de-
ducted 75 cents for the booking agent,
leaving Ben the large sum of 514.25. To-
day, he says he has a bank balance of
$50,000. That's some iump in a space of
eleven years. — Charles H. Ryan. Man-
ager, Garfield theatre, Chicago, 111.

Beg Your Pardon

CHICAGO. ILL.— To the Editor: We
notice in your issue of August 20, under

, MARY PHILBIN
And James Morrison in a scene from "Danger
Ahead," her initial Universal picture.

the heading "What the Picture Did for
Me," you mention "Twinkle, Twinkle,
Little Star, with Zoe Rae (Spanuth)." I
beg to inform you that this is not one of
my productions. — H. A. Spanuth, Presi-
dent, Commonwealth Pictures Corp., Chi-
cago, 111.

A Tip on Goldwyn Pictures

HARVARD, ILL.— To the Editor:
Following are a few Goldwyn pictures
that I have played that were all good:
"Woman and the Puppet," "The Woman
in Room 13," "Stop Thief," "What Hap-
pened to Rosa," "Partners of the Night,"
"Man Who Had Everything," "Officer
666," "The Branding Iron," "His Own
Law." The last two were extra good. —
Saunders, Palace theatre, Harvard, 111.

What Is "Independence?"

NELIGH, NEB. — To the Editor:
What has struck the picture industry all
of a sudden? Every mail brings oodles
of press dope on "Independence." Every
releasing organization tries to impress
the fact that they are the original and
only "independent" producers. Trade pa-
pers are filled with talk on 'Independ-
ence Month," and I am wondering what
it is all about. Perhaps I have lived in
the tall and uncut alfalfa so long that my
sense of understanding has been dwarfed.

Are there any exhibitors in this coun-
try who are not "independent?" I can
go to Omaha and buy as many or as few
pictures as I like and from whom I please
so long as my bank account will back up
my purchases. I buy from Pathe, Gold-
wyn, Select, First National, Metro, Uni-
versal, Hodkinson, Robertson-Cole, Fox
and other lesser exchanges and they all
claim to be "independent," and so far as
I know they are, so who is there in the
business that is not independent?

In these trying times, it strikes me
that it isn't so much a matter of "Inde-
pendence" that is of vital interest to the
exhibitors as it is a question of a reduc-
tion of film rental. Many houses have
been forced to close on account of high
rentals and extremely bad business. I
have paid twice as much for one produc-
tion for one day's showing as I used to
be required to pay for an entire week's
program. Was that extra money required
to help make up the princely salaries,
said by press agents, to be paid many of
the stars?

Will the time never come when press
agents will cease inflaming the public

"Marry me?" he pleaded.

Her answer, "If you dance!"
With one-step, he was by her side,

And so she took a chance.

— Dance Revieiv.

Zizzy — "Doesn't the moon look en-
gaging?"

Zazzy — "Yes, there's a ring around it."
And their friends received invitations. —
Lehigh Burr.

Margie — "Jack, mother was looking
when you kissed me last night."

Jack — "How did she take it?"

Margie — "Well, she said she felt satis-
fied that you meant business." — Boston
Transcript.

Hazel — "Don't you know why I re-
fused you?"

Howard — "I can't think."

Hazel — "You guessed it." — "Topics of
the Day" Films.

Tom— "Rejected you, did she? My
boy, you've got to be clever in the pro-
posing game. You should have told her
you were unworthy of her."

Ned (sadly) — "I was going to, but she
told it to me first." — New Haven Register.
*

A blonde widow says that the latest
proposal she had had was from a widower
named Beard who has had seven little
shavers. — Galveston, Tex., News.

She — -"I wish God had made me a boy."
He — "He. did. . I'm. he." — Columbia
Jester. *

Jim — "So she refused you?"
Tim — "That's the impression I re-
ceived."

Jim — "Didn't she actually say so?"

Tim — "No, she didn't. All she said
was 'Ha-ha-ha!" — San Francisco Chron-
icle.

mind against the business by their con-
tinual three-sheeting of these unreason-
able and unheard-of salaries? Isn't there
any way to muzzle these windjammers?

The continual talk of "Million Dollar"
productions and "Million Dollar" salaries
is becoming to be a joke, for any man
with a thimble full of sense knows it
isn't true, but it has the effect of produc-
ing the impression with the revenue de-
partment that this is an open field for
exploitation and we are certainly getting
ours. Why not lay off this "Independ-
ence" talk awhile and pay a little atten-
tion to some matters of importance? Why
not reduce salaries down to a sensible
basis and film rentals accordingly?
Haven't exhibitors who have made these
salaries possible a right to some little
share in these profits?

A picture that cost $25,000 to produce
will be circulated through the various ex-
changes at the fictitious exhibition value
of $250,000, and who pays it? Why, the
small exhibitor, who was forced to close
his house, paid it as long as he could
stand it and then he turned the key. The
producer who reduces film rentals is go-
ing to be the fellow who is "Independent'
in more than name only, for he's going
to get the business. How about you
other exhibitors? Have you nerve enough
to speak up? Where's your independ-
ence?— y. C. Tenkins, Auditorium thea-
tre, Ncligh, Neb.

August 27, 1921

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Producers

The Last of the Mohicans, a Maurice
Tourneur production. — A truly super
production. A splendid production. Com-
ments all favorable. — J. W. Bascom, Pas-
time theatre, Sisson, Calif. — Neighbor-
hood patronage.

The Forbidden Thing, an Allan D%van
production. — This was a good picture. A
real box office attract.on. Pleased all pa-
trons.— William Noble, Empress theatre,
Oklahoma City, Okla. — General patron-
age.

The Last of the Mohicans, a Maurice
Tourneur production. — One of the best
pictures I have run this season. Did a big
business and will make money anywhere.
— J. J. R. McLoughlin. Jims theatre, Po-
land, N. Y. — Neighborhood patronage.

A Thousand to One, with Hobart Bos-
worth. — The best Bosworth ever shown.
Fine production. It pleased all. — J. \V.
Bascom, Pastime theatre, Sisson, Calif.—
Neighborhood patronage.

Home Talent, a Mack Sennett produc-
tion.— Played to good attendance for
three-day run. — William Noble, Criterion
theatre, Oklahoma City, Okla. — General
patronage. 1

The Last of the Mohicans, a Maurice
Tourneur production. — Not satisfactory.
Too much cruelty to women. Too much
fighting. — W. D. Patrick, Cozy theatre,
Florida, Ala. — Neighborhood patronage.

First National

The Golden Snare, with a special cast.
— Wonderful snow scenes and good house
of delighted patrons. You can't go wrong
on this one. — Mrs. R. G. Jordan. Hins-
dale theatre, Hinsdale, 111. — Neighbor-
hood patronage.

Man, Woman, Marriage, an Allen Hol-
ubar production. — First class picture in
every respect. Did four big days. — Tur-
ner and Dahnken, T & D theatre. Sacra-
mento, Calif. — General patronage.

Peck's Bad Boy, with Jackie Coogan.
— This picture had a good run, despite the
intense heat. Nearly all of the boys and
girls along with their dads were present.
— William Noble, Empress theatre. Okla-
homa City. Okla. — General patronage.

Sowing the Wind, with Anita Stewart.
— A 100 per cent picture which every
exhibitor should run. — A. H. McCharty.
Mildred theatre, Barnesville, Ga. — Gen-
eral patronage.

The Kid, with Charles Chaplin — Big
box office attraction. Played two days to
exceptional business during warm
weather. — R. A. Landry, Strand theatre.
Ogdensburg, N. Y. — Neighborhood pat-
ronage.

The Woman Gives, with Norma Tal-
madge. — Not Norma's best, but very
good. — C. P. Buswell, Empress theatre.
Akron, la. — Neighborhood patronage.

Passion, with Pola Negri. — Lost
money. Foreign history does not appeal
to our folks. It's a big picture. — J. S.
Latimer, Merit theatre. Hartford, Ark. —
Neighborhood patronage.

Dangerous Business, with Constaitce
Talmadge. — Very good picture. In sp:te
of two days' rain, did a wonderful busi-
ness. People more than pleased. Expect
to bring same back for repeat. — Louis
Goulden. Princess theatre, Frankfort,
Ind. — General patronage. v

Scrambled Wives, with Marguerite
Clark. — Star at her best. Picture good.
Good box office attraction. — J. Carbonell.
Monroe theatre. Key West. Fla. — Neigh-
borhood patronage.

The Notorious Miss Lisle, with Kath-
erine MacDonald — Fair picture. Star
has never made us any money, but has
some followers that think she is great.
They all hand it to her when it comes to
looks. — Britton and Lundgren. Melba
theatre, Alexis, 111. — Neighborhood pat-
ronage.

19 and Phyllis, with Charles Ray-
One of Charles' best pictures. It suited
all who saw it, and they told me so, as
they came out. I'll be satisfied if all pic-
tures draw as well. — H. J. Longaker.
Alexandria, Minn. — Neighborhood pat-
ronage.

The Kid, with Charles Chaplin.—
Plaved two days to fine business. Will
repeat later. The best picture of the sea-

son.— L. Carkey, Opera House, Carthage,
N. Y. — Neighborhood patronage.

Passion, with Pola Negri. — My patrons
claimed this a most wonderful produc-
tion. However, ignorant ones knocked it.
Crowds poor on account of rain. — A. H.
Paxson, Rialto theatre, Yaldasta, Ga. —
Neighborhood patronage.

Good References, with Constance Tal-
madge.— One of the best Constance Tal-
madge pictures we have ever shown.
Sent a big house away with smiles on
their faces. Book it and boost it. — Smith
Read. Patriot theatre, DeKalb, Texas. —
Small town patronage.

The Kid, with Charles Chaplin. — An
excellent picture. Advertise to the limit.
— J. E. Higgins, Majestic theatre, Cullom,
111. — Neighborhood patronage.

The Kid, with Charles Chaplin. — Over-
exploited as to merits. Will get the
money. Public will stand for advanced
prices, simply because it is The Kid and
a Chaplin. — Star theatre, Sandusky,
Mich. — Small town patronage.

A Perfect Woman, with Constance Tal-
madge.— Fair. Not as good as some of
her pictures. Poor business. — E. A.
Baradel. Palace theatre, McGhee, Ark —
General patronage.

The Devil's Garden, with Lionel Barry-
more. — An average picture. Did very
good business. Patrons seemed well
pleased. — Turner and Dahnken, T. & D.
theatre, Sacramento, Calif. — General pat-
ronage.

Go and Get It, a Marshall Neilan pro-
duction.— Did a nice business on this one.
Patrons pleased 100 per cent. This direc-

| Ten Plays

My Patrons

Liked Best |

Cathlamet, Wash. j

EXHIBITORS HERALD

August 27, 1921

tor always makes a good one. — Chas. S.
Marshall, Bridge theatre, Au Sable
Forks, N. Y. — Neighborhood patronage.

Go and Get It, a Marshall Neilan pro-
duction.— This is a real picture. People
went out of their way to speak of it, and
ask for more like it. — Mrs. R. G. Jordan,
Hinsdale theatre, Hinsdale, 111. — Neigh-
borhood patronage.

The Truth About Husbands, with a
special cast. — An A-l picture, but food
for censorship. — A. H. McCarthy, Mil-
dred theatre, Barnesville, Ga. — General
patronage.

The Truth About Husbands, with a
special cast. — A dandy picture that
suited my patrons. A little flash of high
life, but just right to show the plot. Char-
acters well chosen. You'll like it. — H. J.
Longaker, Howard theatre, Alexandria,
Minn. — Neighborhood patronage.

Dangerous Business, with Constance
Talmadge. — Best picture by this star we
have ever shown. However, failed to
make expenses, as there is no business,
regardless of who says there is, in this
neck of the woods. — E. A. Baradel. Pal-
ace theatre, McGhee, Ark. — General pat-
ronage.

Dinty, a Marshall Neilan production. —
Went over fine for two days. Will please
any class of audience. Will go specially
good in the small towns.— E. J. Wolfe,
Byon theatre, Lowvillc, N. Y. — Neigh-
borhood patronage.

The Branded Woman, with Norma
Talmadge. — A 100% picture with this
splendid star in a role that gives her an
opportunity to show your patrons why
■he ifl so famous. One of the best we
have shown. Boost it. — Smith Read,
Patriot theatre, DcKalb, Texas.— Small
town patronage.

Fox

Get Your Man, with Buck Jones. —
Good picture. One of Jones' best. — Peter
Krauth, Opera House, Denison, la. —
Neighborhood patronage.

Wing Toy, with Shirley Mason. — Fine
picture. Mason a great favorite here. —
R. E. Johnson, Franklin theatre, Piggott,
Ark. — Small town patronage.

The Winding Trail, with Buck Jones.
— Good program picture. — Luna theatre,
Brooklyn, N. Y. — Neighborhood patron-
age.

Two Moons, with Buck Jones. — This
star has the making of another Tom
Mix, and that's saying a whole lot. This
picture pleased all. — C. E. Morrow, M.
& M. theatre, Decatur. 111. — Transient
patronage.

The Iron Rider, with William Russell.
—Fairly good picture. Ought to please.
— R. E. Johnson, Franklin theatre, Pig-
gott, Ark. — Small town patronage.

Children of the Night, with William

Russell. — Splendid picture with a punch
to it. All William Russell pictures draw-
good here. They are all good. — Smith
Read, Patriot theatre, DeKalb, Texas. —
Small town patronage.

His Greatest Sacrifice, with W'illiam
Farnum. — Very good picture. Poorest
business in months. Only goes here in
Westerns. — A. H. Paxson, Rialto thea-
tre, Yaldasta, Ga. — Neighborhood patron-
age.

Skirts, with Clyde Cook. — No plot.
Very poor picture. No appeal whatso-
ever.— J. Carbonell, Monroe theatre, Key
West, Fla. — Neighborhood patronage.

Wing Toy, with Shirley Mason. — A
dandy little picture for this daintv little
star. Pleased 100%. — E. A. Baradel, Pal-
ace theatre, McGehee, Ark. — Small town
patronage.

His Greatest Sacrifice, with William
Farnum. — A great picture. Farnum's
best to date. Business good. Wish we
could get more of his pictures. — B.
Keene. Orpheum theatre, Cuba, 111. —
Neighborhood patronage.

Number 17, with Geo. Walsh. — Very
good picture. Star out of place in this
picture. — L. B. Greenhaw, Strand thea-
tre, Leslie, Ark. Small town patronage.

The Iron Rider, with William Russell.
— Fair show. It pleased my audience. —
W. T. Biggs, Unique theatre, Anita, la. —
Neighborhood patronage.

Get Your Man, with Buck Jones. —
Good picture. Pleased a large crowd from
the start. Plenty of action and fine
scenery. — Smith Read, Patriot theatre,
DcKalb, Texas. — Small town patronage.

The Lamp Lighter, with Shirley Ma-
son.— Shirley is O. K., and one good
thing, she can act. She is not appre-
ciated enough in the motion pictures. —
E. Barrnet, Royal theatre, Fairmount,
Ind. — Neighborhood patronage.

The One Man Trail, with Buck Jones.
— Good program picture. — E. A. Baradel.
Palace theatre, McGehee", Ark. — Small,
town patronage.

While New York Sleeps, with a special
cast. — Poorest picture ever shown in this
house. Put over as a special. This is our
first comment on any picture. — Philip
Ryan, Miners' Union theatre, Burke,
Idaho. — Neighborhood patronage.

The Tom Boy, with Eileen Percy.— This
was fair, but the star does not seem to
make much of a hit with my patrons. —
Spalding Bros., Gem theatre, Taylorville,
111. — Neighborhood patronage.

The Scuttlers, with William Farnum.
— A typical Farnum sea story and suited
very well. It is not a big picture, but it
will give good satisfaction. Farnum is a
good drawing card here. — H. H. Long-
aker, Howard theatre, Alexandria,
Minn. — Neighborhood patronage.

Firebrand Trevison, with Buck Jones.
— Good picture if they like excitement. —

INDEPENDENCE MONTH WILL BE YOUR

BIGGEST MONTH

IF YOU BOOK ,PDA

"ADVENTURES OF TARZAN"

STARRING

ELMO LINCOLN

THE BRAND NEW TARZAN SERIAL

August 27, 1921

EXHIBITORS HERALD

W. C. Cleeton, Gem theatre, Higbee, Mo.
— General patronage.

Colorado Pluck, with William Russell.
— Good picture. Russell draws well in
Key West. No kick coming if your pa-
trons like him. — J. Carbonell, Monroe
theatre, Key West, Fla. — Neighborhood
patronage.

Oliver Twist, Jr., with Harold Good-
win.— Harold is a fine star, but people did
not seem to enjoy picture. Would class
as fair. — E. Barrnet, Royal theatre,
Fairmount, Ind. — Small town patronage.

Drag Harlan, with William Farnum. —
Good. Will stand boosting. — C. P. Bus-
well, Empress theatre, Akron, la. —
Neighborhood patronage.

Untamed, with Tom Mix. — The best
feature I have had in some time. Star
goes over good. Nice business for hot
weather. — -B. H. Hobbs, Happy Hour
theatre. Elenburg Center, N. Y. — Neigh-
borhood patronage.

The Husband Hunter, with Eileen
Percy. — Everyone left the house with a
big smile. It's a dandy little program
picture. — R. M. Parkhurst, Empire the-
atre, Harrisburg, Ark. — Neighborhood
patronage.

Goldwyn

The Branding Iron, with a special cast.
— A good picture, but no business on ac-
count of tent show all week as opposition.
You can't fail on this one. — Jos. V.
Rickli. Eagle theatre, Pana, 111. — Neigh-
borhood patronage.

An Unwilling Hero, with Will Rogers.
— Good picture, with only fair business.
— H. Pitman, Capitol theatre, Clearwater,
Fla. — Neighborhood patronage.

Hold Your Horses, with Tom Moore.
— A good picture and pleased. — Peter
Krauth, Opera House, Denison, la. —
Neighborhood patronage.

Madame X, with Pauline Frederick. — ■
Played one day to good business. This
seemed to please everyone. A fine pro-
duction.— Abe Cohen, Strand theatre,
Massena, N. Y. — Neighborhood patron-
age.

Jes' Call Me Jim, with Will Rogers. —
Better than Water, Water Everywhere.

RUTH DWYER

Who was selected by Myron Selznick to play
opposite Eugene O'Brien in his latest Selznick
production, "Clay Dollars."

Had a few kicks and a few compliments.
Personally, did not like it, but it will pass
the average small town audience. — B. L.
Hubbard, Hub's theatre, Bishop, Tex. —
Neighborhood patronage.

The Little Shepherd of Kingdom
Come, with Jack Pickford. — Patrons well
pleased. Good puller. — Mrs. R. G. Jor-
dan, Hinsdale theatre, Hinsdale, 111. —
Neighborhood patronage.

The Penalty, with a special cast. — A
first class picture. Good for any town or
city. — A. W. Pischer, Play House thea-
tre, Calisfoga, Calif. — Small town patron-
age.

The Strange Boarder, with William
Rogers. — Rogers pleases us, but it does
not register in the box office. — Grand
theatre, Anamosa, la. — Neighborhood
patronage.

The Palister Case, with Pauline Fred-
erick.— This one will pass, but don't say
anything about it, as it will only please
a very few. Nothing to boost about it.
Not consistent— B. L. Hubbard, Hub's
theatre, Bishop, Tex. — Neighborhood pat-
ronage.

Duds, with Tom Moore. — This is a
good picture. I ran a 2-reel Joe Martin
with it, and barely got by. Weather too
hot. — W. H. Goodroad, Strand theatre
Warren, Minn. — Neighborhood patron-
age.

The Penalty, with Lon Chancy. — Pa-
trons liked this one. — C. Malphurs,
Dreamland theatre, High Springs, Fla. —
Neighborhood patronage.

Jes' Call Me Jim, with Will Rogers.—
This kept them talking for weeks and
pleased everyone. Drew very good.— G.
L. Regan, Pastime theatre, Ft. Jackson,
N. Y. — Neighborhood patronage.

Prisoners of Love, with Betty Comp-
son. — Very nice picture and pleased all.
— Grand theatre, Anamosa, la. — Neigh-
borhood patronage.

The Woman in Room 13, with Pauline
Frederick. — A very fine picture. Out of
the ordinary. — E. J. Sherburne. Electric
theatre, Cambridge, Nebr. — Neighbor-
hood patronage.

Out of the Storm, with a special cast.
— A very good picture. Wilf please most
any kind of an audience. — W. H. Good-
road. Strand theatre, Warren, Minn. —
Neighborhood patronage.

Water, Water Everywhere, with Will
Rogers. — Very good, but Rogers new to
my trade, and did not get cost of it. — -B.
L. Hubbard, Hub's theatre, Bishop, Tex.
— Neighborhood patronage.

Jes' Call Me Jim, with Will Rogers. —
This star is well liked here and his sub-
jects are pleasing. Going big. — Dr.
James P. Morgan, Star theatre, Const-
bleville, N. V. — Neighborhood patronage.

Hodkinson

The Man of the Forest, with a special
cast. — An exceptional, good and clean
picture. Has action, thrills, comedy and
wild animals. Will please most any audi-
ence.— Peter Krauth, Opera House, Den-
ison, la. — Neighborhood patronage.

East Lynne, a Hugo Ballin production.
— A big audience very much disappointed.
Stay off this one. — Giacoma Bros., Crys-
tal Bros., Crystal theatre, Tombstone,
Ariz. — General patronage.

The Brute Master, with Hobart Bos-
worth. — -They all liked it and said so.
Some real character acting in this. — C. E.
Morrow, M. & M. theatre, Decatur, 111. —
Neighborhood patronage.

The House of Whispers, with J. War-
ren Kerrigan. — Fair;- full of action. Poor

MARY ALDEN,

Whose portrayal of "Mother" in "The Old
Nest," the Rupert Hughes story produced by
Goldwyn, won her new fame upon the screen.

business. — E. A. Baradel, Palace theatre,
McGehee, Ark. — General patronage.

Metro

Uncharted Seas, with Alice Lake. —
Good subject. Wonderful star. Alice
Lake is one of the big ones. Always
pleases. — J. Carbonell, Monroe theatre.
Key West, Fla. — Neighborhood patron-
age.

The Price of Redemption, with Bert
Lytell. — A very fine picture, but too deep
for a small town audience. — Mrs. Frank
Paul, Marvel theatre, Carlinville, 111. —
Small town patronage. \

Billions, with Nazimova. — Pleased big
business. One of her best. — Giacoma
Bros., Crystal theatre, Tombstone, Ariz.
— General patronage.

Extravagance, with May Allison. — Ab-
surd. Impossible. Does not go over; it
takes a technician to discover what it is
all about. Pictures like this are being
made every day and get a showing and
still we wonder what is the matter with
business. The producers will have to
surround themselves with people of
brains, as this sort of rot cannot go on. —
Will H. Bremer, New Cozy theatre, Win-
chester, Ind. — Neighborhood patronage.

The Misfit Wife, with Alice Lake. — A
very good small town attraction, and one
that will please your patrons. Nice busi-
ness.— J. T. Rodgers, Town Hall theatre,

THE
SON OF
WALLINGFORD

4 f

EXHIBITORS HERALD

August 27, 1921

Larry Semon in his new Vitagraph comedy, "The Fall Guy."

Hammond, N. Y. — Neighborhood patron-
age.

The Price of Redemption, with Bert
Lytell. — Metro sure puts out good pic-
tures, but they do not go very strong in
our house. This is very good. — Spald-
ing Bros., Gem theatre, Taylorville, 111. —
Neighborhood patronage.

Fair and Warmer, with May Allison. —
This picture was well liked here. — Sam
DuBois, Dos Palos theatre, Dos Palos,
Cal. — Neighborhood patronage.

Billions, with Nazimova. — This one
pleased my patronage very much. Fair
attendance in face of warm weather. —
R. H. Lee, Wonderland theatre, Grog-
ham, N. Y. — Neighborhood patronage.

The Misleading Lady, with Bert Lytell.
— A fine comedy-drama that pleased all.
They like Lytell in comedies.— Mrs.
Frank Paul, Marvel theatre, Carlinville,
111. — Small town patronage.

Paramount

The Woman God Changed, a Cosmo-
politan production. — This is a wonderful
picture. They don't make them any bet-
ter. Business is very bad. We just came
out on this one, but it wasn't the fault
of the picture. — W. S. Taylor, Star the-
atre, Arcadia, Fla. — Neighborhood pat-
ronage.

Deception, with a special cast. — Went
over big with help of a company exploita-
tion man. Pleases only about 50 per
cent. Patrons liked Passion better. Ex-
hibitors should tic up with schools or
clubs, as fans don't get it. — Raymond &

Parker, Orpheum theatre, Gilroy, Cal. —
Small town patronage.

The Testing Block, with William S.
Hart. — One of the best productions Hart
ever made. True to life, and with plenty
of action. Failed to raise the price and I
should have. — B. L. Hubbard, Hub's the-
atre, Bishop, Tex.. — Neighborhood pat-
ronage.

White and Unmarried, with Thomas
Meighan. — This is a picture of love and
deviltry, dash and danger, and full of
human interest. Very pleasing to large
patronage. — WiMiam Noble, Capital the-
atre, Oklahoma City, Okla. — General pat-
ronage.

Civilian Clothes, with Thomas Mei-
ghan—A mighty good picture. Pleased
everybody. Am finding all the new Para-
mounts satisfactory. — W. D. Patrick,
Cozy theatre, Florola, Ala. — Neighbor-
hood patronage.

A Wise Fool, a George Melford pro-
duction.— Very good, but we did not get
tht money. Lost, but business is very
bad. — W. S. Taylor, Star theatre, Arcadia,
Fla. — Neighborhood patronage.

The Sins of St. Anthony, with Bryant
Washburn. — Very good, clean picture.
Ran this one day to wonderful business.
Washburn quite a favorite here. — Louis
B. Goulden, Princess theatre, Frankfort,
Ind. — ;General patronage.

Sand, with William S. Hart. — As usual,
Hart pictures arc the only Westerns we
can put over. Excellent picture. — B. L.
Hubbard, Hull's theatre, Bishop, Tex. —
Neighborhood patronage.

The Round-Up, witli Roscoe Arbucklc.

— Drew a packed house and got by. Why
the greatest comedian on earth should
wish to be a fair legit I cannot under-
stand.— Grand theatre, Anamosa, la. —
Neighborhood patronage.

Silk Hosiery, with Enid Bennett. — Ex-
cellent program picture. To good busi-
ness.— Giacoma Bros., Crystal theatre,
Tombstone, Ariz. — General patronage.

Sham, with Ethel Clayton. — Star at her
best. Picture in every respect was good.
May be recommended. — J. Carbonell,
Monroe theatre, Key West, Fla. — Neigh-
borhood patronage.

Half an Hour, with Dorothy Dalton. —
A mighty good picture. Pleased all.
Lots of things can happen in a half hour.
— W. D. Patrick, Cozy theatre, Florala,
Ala. — Neighborhood patronage.

Little Miss Rebellion, with Dorothy
Gish. — If they haven't their money's
worth when they see Dorothy chew gum,
shoot craps and play baseball. I am
sorry for you. Our patrons were more
than pleased.— Mrs. R. G. Jordan. Hins-
dale theatre, Hinsdale, 111. — Neighbor-
hood patronage.

Male and Female, a Cecil B. DeMille
production. — Best production we have
had this year. Positive box office at-
traction. Rather a high brow picture,
but it pleases. Fine business. — Odd Fel-
lows' Hall theatre, Geo. M. Perry,
Sacketts Harbor, N. Y. — Neighborhood
patronage.

An Adventure in Hearts, with Robert
Warwick. — This did not please, but I
thought it was a fair show. — W. T. Biggs,
Unique theatre, Anita, la. — Neighbor-
hood patronage.

It Pays to Advertise, with Bryant
Washburn. — Good. You can't go wrong
on Washburn. Just as good as Why
Smith Left Home. Everybody left smil-
ing.— B. L. Hubbard, Hub's theatre,
Bishop, Tex. — Neighborhood patronage.

The Traveling Salesman, with Ros-
coe Arbuckle. — Arbuckle is far better in
two-reelers than in five. Picture drags. —
J. Carbonell, Monroe theatre, Key West,
Fla. — Neighborhood patronage.

What's Your Hurry? with Wallace
Reid. — Good picture, resulting in good
business. — William Noble, Rialto theatre,
Oklahoma City, Okla. — General patron-
age.

Victory, with a special cast. — Abso-
lutely the limit. Why did they make it
and then force it on us? Never again
will Paramount slip anything over like
this. I am using other service that
pleases. Why should I use Paramount?—
C. P. Buswell, Empress theatre, Akron,
la. — Neighborhood patronage.

The Idol of the North, with Dorothy
Dalton.- — Good picture. Only fair busi-
ness.— H. Pitman, Capitol theatre, Clear-
water, Fla. — Neighborhood patronage.

Sand, with William S. Hart.— A little
old, but drew better than lots of the
newer pictures. I always expect a crowd
with a Hart picture. — J. E. Higgins, Ma-
jestic theatre, Cullom, 111. — Neighborhood
patronage.

The Lottery Man, with Wallace Reid.
— As usual, a good, clean picture, that all
patrons appreciate. — B. L. Hubbard,
Hub's theatre, Bishop, Tex. — Neighbor-
hood patronage.

All-of-a-Sudden Peggy, with Marguer-
ite Clark. — A very clever picture, well
acted and well received. — William Noble,
Capital theatre, Oklahoma City, Okla. —
General patronage.

Behind the Door, with Hobart Bos-
worth. — Very good picture. — D. A.
Kooker. Happy Hour theatre, Ewcn,
Mich. — Small town patronage.

L'Apache, with Dorothy Dalton. — Ran

WHO CONTROLS THE BRAND NEW
TARZAN SERIAL IN YOUR TERRITORY?

"ADVENTURES OF TARZAN"

STARRING

ELMO LINCOLN

MF.I

RELEASED OCTOBER FIRST
BOOK IT DURING INDEPENDENCE MONTH

August 27, 1921

EXHIBITORS HERALD

this with "Fatty" Arbuckle, and pleased
them all. "Fatty" gets the crowd. Fea-
ture and comedy both good. — B. Keene,
Orpheum theatre, Cuba, 111. — Neighbor-
hood patronage.

Deception, with a special cast. — Won-
derful picture, with good business.— H.
Pitman. Capitol theatre, Clearwater, Fla.
— Neighborhood patronage.

Turning the Tables, with Dorothy
Gish. — Not as good as some others, but
a very fine program offering. — B. L.
Hubbard. Hubs theatre, Bishop, Tex. —
Neighborhood patronage.

Little Miss Rebellion, with Dorothy
Gish. — -A picture that is a good hot
weather tonic. Everybody liked it fine.
Lots of good laughs in this one. — H. D.
Stettmund. Jr., Odeon theatre, Chandler,
Okla. — General patronage.

Dr. Jekyll and Mr. Hyde, with John
Barrymore. — This sends them out shud-
dering. A great "nightmare" producing
feature. Star great, but story terribly
gruesome. — C. E. Morrow. M. & M. the-
atre. Decatur, 111. — Transient patronage.

The Great Day. with a special cast. —
An English subject. English actors.
Not up to the standard of the American
productions.- — T. Carbonell, Monroe the-
atre. Key West, Fla. — Neighborhood
patronage.

The Money Corral, with William S.
Hart. — Seemed to please as well as his
new ones. Hart draws good here. —
B. Keene. Orpheum theatre, Cuba, 111. —
Neighborhood patronage.

Burglar Proof, with Bryant Wash-
burn.— Nice happy-go-lucky picture that
will please most everyone. — H. G. Stett-
mund. Tr., Odeon theatre, Chandler,
Okla. — General patronage.

Pathe

Dice of Destiny, with H. B. Warner. —
Excellent crook play. Clever plot. Very
good acting. — Philip Ryan, - Miners'
Union theatre. Burke, Idaho. — Neighbor-
hood patronage.

The Other Woman, with a special cast.
— Very poor. Picture does not satisfy
anyone. Slow action, poor plot. — J. Car-
bonell, Monroe theatre, Key West, Fla.—
Neighborhood patronage.

Other Men's Shoes, an Edgar Lewis

production. — Drew a good crowd; a fine
picture that will please everyone. — R. A.
Dewey, Pennet Square Hall. La Farge-
ville, N. Y. — Neighborhood patronage.

Help Wanted, Male, with Blanche
Sweet. — The kind my patrons like.
Pleased 100 per cent. — W. D. Patrick,
Cozy theatre, Florola, Ala. — Neighbor-
hood patronage.

The Blood Barrier, with a special cast.
— Heavy, but can be classed as Al.
Nothing but favorable comments heard,
and that's "nuf ced." — S. V. Wallace,
Idle Hour theatre, Cambridge Springs,
Pa. — General patronage.

The World and His Wife, with a spe-
cial cast. — A wonderful, beautiful drama
of old Spain, but very sad. The acting
of Alma Rubens. Gaston Glass and
Montagu Love, of Humorist fame, re-
markable. It is a story of how gossip
alone will crush the souls of virtuous
people and destroy their character. A
tremendous portrayal. Do not attempt
it unless you are prepared to work this
up in some extraordinary manner. It is.
however, worthy of your best efforts.
Small town patronage. — Philip Rand,
Rex theatre, Salmon, Idaho.

A Broadway Cowboy, with William
Desmond. — Dandy picture. — D. A.
Kooker, Happy Hour theatre, Ewen,
Mich. — Small town patronage.

Help Wanted, Male, with Blanche
Sweet. — A dandy picture and a good title.
Would have pulled better, but had strong
opposition. — A. W. Miller, Newport,
N. Y. — Neighborhood patronage.

Realart

A Private Scandal, with May* Mc-
Avoy. — Very good picture. Patrons well
pleased. — Chas. Kuchan, Idylhour the-
atre, Canton, 111. — General patronage.

The March Hare, with Bcbe Daniels. —
Advance reviews on this picture were
none too favorable. Probably because
the critics now expect a great deal of
Miss Daniels. It is true that it does not
quite measure up with Ducks and Drakes
and some of her other pictures, but it
still is a good picture, and our patrons
are so strong for her that they liked the
picture very much.— Harold F. Wendt,
Rivoli theatre, Toledo, O. — General pat-
ronage.

Her Sturdy Oak, with Wanda Hawley.
— Another dandy comedy. Walter Hiers
is right there, too. Cnosider this and
A Kiss in Time two of Wanda's best. — ■
Mrs. Frank Paul, Marvel theatre, Carlin-
ville, 111. — Small town patronage.

Two Weeks With Pay, with Bebe
Daniels. — We did very well on this one.
Most Realart pictures are good. — W. S.
Taylor, Star theatre, Arcadia, Fla. —
Neighborhood patronage.

Miss Hobbs, with Wanda Hawley. —
A good picture and nobody went out dis-
satisfied. People can't tell much by the
title of a picture what it will be. — Clarion
Wilson, Happy Hour theatre, Chalmers,
Ind. — Small town patronage.

Nurse Marjorie, with Mary Miles Min-
ter. — A corking good program picture.
Clean and wholesome. — Giacorna Bros.,
Crystal theatre, Tombstone, Ariz. — Gen-
eral patronage.

The March Hare, with Bebe Daniels. — ■
This picture is full of pep. Liked it. Bebe
is popular here. Your patrons will be
pleased after viewing it. — Chas. H.
Ryan, Garfield theatre, 2844 Madison
street, Chicago, 111. — General patronage.

The Land of Hope, with Alice Brady.—
Mediocre subject. Will get by if star is
favorite. — J. Carbonell, Monroe theatre,
Key West, Fla. — Neighborhood patron-
age.

The Snob, with Wanda Hawley. — This

MAY HOPKINS
As "Billie Page" in a scene from "The Grim
Comedian," a Frank Lloyd-Goldwyn produc-
tion.

sure is a good picture. All Realarts I
have got so far are okay. Too bad to
show such as this to small house. Hard
times; no fault of the pic:ure. — Geo.
Ebenome, Auditorium theatre, Marble-
head, O. — Small town patronage.

The Deep Purple, with a specir.l cast. —
This is the best picture I have had this
year. Pleased 100 per cent. Business
good. — D. Murray, Pastime theatre,
Brasker Falls, N. Y. — Neighborhood pat-
ronage.

The Magic Cup, with Constance Bin-
ney. — A well selected cast, that is capable
to register as intended. Production was
up to Realart's high standard. Interest-
ing and amusing. — Will H. Bremer, New
Cozy theatre, Winchester, Ind. — Neigh-
borhood patronage.

Two Weeks With Pay, with Bebe
Daniels. — Pleased them all. Bebe is a
favorite here. — J. W. English, Seminole
theatre. Homestead, Fla. — Neighborhood
patronage.

A Cumberland Romance with Mary
Miles Minter. — This pleased all who saw
t. and too bad more could not see it.
No work, no money, is the fault of poor
business. — Geo. Ebenome, Auditorium
theatre, Marblehead, O. — Small town
patronage.

The March Hare, with Bebe Daniels. —
Story very light, but Bebe puts it over.
Helen Jerome Eddy is out of her class
as a vamp. — Mrs. Frank Paul, Marvel
theatre, Carlinville, 111. — Small town pat-
ronage.

Robertson-Cole

Black Roses, with a special cast. — One
best bet. Best Hayakawa production
since The Cheat with Fannie Ward. A
"honey" for all classes of patronage. —
Allen-Charette, Inc., Capitol theatre,
New Bedford, Mass. — Neighborhood pat-
ronage.

Salvage, with Pauline Frederick. — A
splendid picture with a mother love role.
Just suited to Miss Frederick. — Mrs.
Frank Paul, Marvel theatre, Carlinville,
111. — Small town patronage.

So Long Letty, with a special cast. —
Good picture. Patrons well pleased. — C.
Malphurs, Dreamland theatre, High
Springs, Fla. — Neighborhood patronage.

The Stealers, with a special cast.— Ran
this picture three days to big business.

EXHIBITORS HERALD

August 27, 1921

Advertised it like a circus. I knew what
the picture was and told the people. All
that saw the picture did not have enough
words to express its greatness, and
what a real picture it was. — Louis B.
Goulden, Princess theatre, Frankfort,
Ind. — General patronage.

The Butterfly Man, with Lew Cody. — A
fair picture, but only a program picture.
Women like this class of picture, but it
does not get the men. Fair business. —
B. E. Morgan, Comstock theatre, Mor-
ristown, N. Y. — Neighborhood patronage.

The Stealers, with a special cast. — A
good picture, but not a big special. —
Chas. Kuchan, Idylhour theatre, Canton,
111. — General patronage.

Selznick

Is Life Worth Living? with Eugene
O'Brien. — Good picture for any house.
Sound business sense with the fun. — Mrs.
R. G. Jordan, Hinsdale theatre, Hins-
dale, 111. — Neighborhood patronage.

The Miracle of Manhattan, with Elaine
Hammerstein. — One of the most satis-
factory pictures ever played at the
Criterion. Any audience, anywhere, will
be well pleased by seeing The Miracle of
Manhattan. — William Noble, Criterion
theatre, Oklahoma City, Okla. — General
patronage.

The Girl From Nowhere, with Elaine
Hammerstein. — This picture is a bit
draggy. Fairly interesting. — Peter

Krauth, Opera House, Denison, la. —
Neighborhood patronage.

The Greatest Love, with Vera Gordon.
—Very good mother picture. Chaplin in
The Cure very good also. — D. A. Kooker,
Happy Hour theatre, Ewen, Mich.—
Small town patronage.

Gilded Lies, with Eugene O'Brien. — An
average picture and affords mild amuse-
ment and if patrons are not too critical it
will get by. Business good for two days.
— Will H. Bremer, New Cozy theatre,
Winchester, Ind. — Neighborhood patron-
age.

Broadway and Home, with Eugene
O'Brien. — Good picture for, those who
like sob stories. — D. E. Fitton, Lyric the-
atre, Harrison, Ark. — General patronage.

Out of the Snows, a Ralph Ince pro-
duction.— A splendid, clean picture.
Snow scenes good stuff for hot weather
season. — Peter Krauth, Opera House,
Denison, la. — Neighborhood patronage.

The Girl from Nowhere, with Elaine
Hammerstein. — Another wonderful pic-
ture by this star. Selznick is sure releas-
ing some good productions with all their
stars, excepting Eugene O'Brien, who
does not take here. — Jos. V. Rickli, Eagle
theatre, Pana, 111. — Neighborhood pat-
ronage.

Forbidden Valley, with a special cast. —
Good picture. — D. A. Kooker, Happy
Hour theatre, Ewen, Mich. — Small town
patronage.

April Folly, with Marion Da vies. — Pic-

ture would have been very good if it
hadn't been one of these m story-telling
kind. People don't like those where they
start out with "Let me read my book to
you." — W. C. Cleeton, Gem theatre, Hig-
bee. Mo. — General patronage.

She Loves and Lies, with Norma Tal-
madge. — Excellent. The best picture I
ever played; pleased 100 per cent. — P. G.
Held, Sterling theatre, Fairmont, Neb. —
Neighborhood patronage.

United Artists

The Mark of Zorro, with Douglas
Fairbanks. — Some picture, believe me. As
they passed out they stopped to tell me
that it was a great picture. The best of
Fairbanks. It's a pleasure to show a pic-
ture like this. — Chas. Holtz, Princess
theatre, Danforth, Me. — Small town pat-
ronage.

Through the Back Door, with Marv
Pickford. — Splendid picture. Star at her
best. A sure bet where the star is liked.
— J. Carbonell, Monroe theatre, Key
West, Fla. — Neighborhood patronage.

Suds, with Mary Pickford. — No let up
in interest, even through the hot spell.
Good attendance and picture pleased all.
— William Noble, Empress theatre. Okla-
homa City, Okla. — General patronage.

The Mark of Zorro, with Douglas
Fairbanks. — The biggest picture we have
played this year. Holds the house record
for two days. — Fred W. Riley, Star the-
atre, Potsdam, N. Y.— Neighborhood
patronage.

Universal

Reputation, with Priscilla Dean. — Due
to well-planned city campaign advertis-
ing this picture, we did well with it. Pic-
ture O. K. Miss Dean does some won-
derful character acting. Title is a good
box office attraction and the story will
please 90 per cent of your audience. —
Chas. H. Ryan, Garfield theatre. 2844
Madison street, Chicago, III.— General
patronage.

Short Skirts, w'th Gladys Walton.—
This is two first-class stories Universal
has given Gladys Walton and made a
whale of a picture out of both Pink
Tights and Short Skirts. This one is a
dandy for boys and girls. — S. Y. Wallace,
Idle Hour theatre, Cambridge Springs.
Pa. — General patronage.

The Blazing Trail, with Frank Mayo.—
Typical Mayo picture. Lives up to Uni-
versal's standard. — Luna theatre, Brook-
lyn, N. Y.— Neighborhood patronage.

Outside the Law, with Priscilla Dean.
— Some picture. Money getter. Stars
both great. Book this one. — J. Car-
bonell. Monroe theatre, Key West, Fla. —
Neighborhood patronage.

The Beautiful Gambler, with Grace
Darmond. — This is a dandy society
Western. You should be proud to run
it. Got lots of compliments on this one.
It's a picture any house can boost. Play
it. Boost it. Business only fair on ac-
count of circus. If you are using Uni-
versal be sure to play this one. — Wm.
Thachcr, Royal theatre. Salina, Kan.—
General patronage.

Colorado, with Frank Mayo. — Good.
Not a fault. Patrons pleased and said so.
— C. P. Buswell, Empress theatre, Akron,
la. — Neighborhood patronage.

West Is West, with Harry Carey. —
Fair picture. Pleased about 75 per cent.
Harry Carey's pictures are getting too
tame for Western. — O. E. Chrisney, Lib-
erty theatre, Chrisney, Ind. — Neighbor-
hood patronage.

Outhide the Law, with Priscilla Dean.
— Very good. Drew well. Full house. —
A. W. Pischcr. Playhouse theatre, Calis-
foga, Cal. — Small town patronage.

The Fighting Lover, with Frank Mayo.

ADVENTURES OF TARZAN"

STARRING

ELMO LINCOLN

WILL BE RELEASED OCTOBER FIRST
BOOK IT DURING INDEPENDENCE MONTH

THE BRAND NEW TARZAN SERIAL

August 27, 1921

EXHIBITORS HERALD

— Failed miserably. Not up to anything
like fair picture. Xo story, no action,
nothing in it for Mayo or anyone else.
Punk. — S. V. Wallace. Idle Hour theatre,
Cambridge Springs, Pa. — General patron-
age.

The Smart Sex, with Eva Novak. —
Fairly good picture. Star not popular. —
Chas. Kuchan, Idylhour theatre, Canton,
I1L — General patronage.

Once to Every Woman, with Dorothy
Phillips. — This was the most pleasing
and best box office attraction I have
shown this year. Went over big. — Allen,
Casino theatre. Antwerp. X. V. — Neigh-
borhood patronage.

Society Secrets, with a special cast. —
The title is not much, but believe me it is
a good one. — W. S. Taylor, Star theatre,
Arcadia, Fla. — Xeighborhood patronage.

Blue Streak McCoy, with Harry
Carey. — Fair. Carey seems to be slip-
ping or has already tumbled. — C. P. Bus-
well. Empress theatre. Akron, la. —
Xeighborhood patronage.

Honor Bound, with Frank Mayo. — This
is one of Mayo's best. Everybody was
more than pleased. Mayo is making
good. — O. E. Chrisney, Liberty theatre.
Chrisney, Ind. — Xeighborhood patronage.

The Dangerous Moment, with Carmel
Myers. — Fairly good picture. — Chas. Ku-
chan, Idylhour theatre. Canton, 111. — Gen-
eral patronage.

Vitagraph

What's Your Reputation Worth? with
Corinne Griffith. — Best Griffith I have
run. A very good picture and pleased
patrons. — Chas. Kuchan, Idylhour the-
atre. Canton, 111. — General patronage.
. Dead Men Tell No Tales, with a special
cast. — One of the best pictures I have
had this season. Played to good busi-
ness.— C. E. Gibbs. Henderson Opera
House. Henderson. X. Y. — Xeighborhood
patronage.

The Vice of Fools, with Alice Joyce -
Just a fair picture. Xothing much to it. —

CORINNE GRIFFITH
The winsome little Vitagraph star in a scene
from "Moral Fibre."

Peter Krauth. Opera House, Denison, la.
— Xeighborhood patronage.

The Prey, with Alice Joyce. — An excel-
lent picture, showing financial society and
domestic trials. It pleased all who saw
it. Miss Joyce is a drawing card here. —
H. H. Longaker. Howard theatre, Alex-
andria, Minn. — Xeighborhood patronage.

State Rights

Straight From Paris (Equity), with
Clara Kimball Young. — The title don't
mean anything, but it is some picture and
will prove a great success. The star at
her best. Audience well pleased. Xice
business. — M. E. Aldrich, Town Hail the-
atre, Philadelphia. Pa. — Xeighborhood
patronage.

The County Fair (Tourneur), with a
special cast. — Advertised it big, giving
local band 25 per cent receipts. It fell
flat. Ordinary program picture. — J. S.
Latimer, Merit theatre, Hartford, Ark. —
Xeighborhood patronage.

Fighting Bill (W. S. P. C), with Wil-
liam Fairbanks. — Extra good. Was
really surprised with this one. Did a fine
business. — W. H. Gauthier, Gauthier the-
atre. Gouverneur, X. Y. — Xeignborhood
patronage.

Black Sheep (Pinnacle), with Xeal
Hart. — A real Western picture. People
liked the picture, and some came back to
see it again. — Louis B. Goulden, Royal
theatre, Frankfort, Ind. — General patron-
age.

The Servant in the House ( Ivan), with
a special cast. — A satisfactory picture.
Will please any audience. — Luna theatre,
Brooklyn, X. Y. — Xeighborhood patron-
age.

The County Fair (Tourneur), with a
special cast.— Good puller. Used trailer
advertising "Film Week" before I run it.
Had more children in than on an "All
Comedy Xight.." Picture nothing to rave
over. Don't feature Wesley Barry; he
has a small comedy part. Has good ad-
vertising possibilities. Big punch is in
the last reel. A thrilling horse race. Five-
reel subject. — Chas. H. Ryan. Garfield
theatre. 2844 Madison street. Chicago, 111.
— General patronage.

Love's Protege (Arrow), with Ora
Carew. — Good picture, with fine moun-
tain scenery in it. — H. G. Stettmund. Jr..
Odeon theatre. Chandler, Okla. — General
patronage.

Black Sheep (Pinnacle), with Xeal
Hart. — Far better than any previous Xeal
Hart picture. A regular Western and
not overdrawn. Xeal Hart ,"s drawing
better each picture. — H. J. Longaker.
Howard theatre. Alexandria, Minn.—
Xeighborhood patronage.

The Birth of a Race (Birth c? a Race
Co.), with a special cast. — One of the
best I have played this year. — L. A.
Calver. Grand theatre. Copenhagin.
X. Y.- — Xeighborhood patronage.

Before the White Man Came ' Arrow ),
with a special cast. — Booked this one
as a big special. Absolutely nothing to
it. six reels of absolutely nothing, the flat-
test and most good for nothing piece of
junk ever produced. Hid when the peo-
ple came out. Xever saw such a slow
production. Why they made a six-reel
feature of this is a mystery. If I had
known what it was I would not have
taken it as a jjresent. Don't book it un-
less you want your patrons to go to
sleep. — Chas. Holtz. Princess theatre,
Danforth. Me. — Small town patronage.

A Child for Sale (Ivan), with a special
cast. — Played this on a rainy night and
did poor business. I am going to repeat
on this one. as the patrons remarked it
was the best I had shown in some time. —

WILLIAM RUSSELL
In "Singing River," his latest Fox production,
directed by Charles Giblyn.

Chas. G. Henry, Elite theatre, Theresa,
X. Y. — Xeighborhood patronage.

Serials

Hidden Dangers (Vitagraph), with Toe
Ryan. — A fine Western serial. Drew big
and held interest all the way through.
Book it. — H. La Point, Palace theatre,
Waddington, X. Y. — Xeighborhood pat-
ronage.

The Son of Tarzan (Xational), with a
special cast. — On the eighth episode and
it sure is a bloomer. Takes with a few
children, and that's all. Adults leave on
this serial. — R. L. Collins, Collins theatre,
Redwood, X. Y. — Xeighborhood patron-
age.

The Purple Riders I Vitagraph), with
Joe Ryan. — On the seventh episode and
holding up well. Doing well, as the serial
is keeping up my program. — W. Dona-
von. Palace theatre. Tupper Lake, X. Y.
— Xeighborhood patronage.

The Veiled Mystery, with Antonio
Moreno. — This one was the best serial 1
ever ran, as it got the money. Gained
at every episode. — W. E. Dekin. Glen-
field theatre, Glenfield, X. Y. — Xeighbor-
hood patronage.

Daredevil Jack (Pathel, with Jack
Dempsey. — On the seventh episode and
a lot of patrons are coming. Like this
serial, but hot weather keeps it from
making money. — E. E. Rosenbaum, Hip-
podrome theatre. Ogdensburg. X. Y. —
Xeighborhood patronage.

The Avenging Arrow, with Ruth Ro-
land (Pathe). — One of the mainstays of

\r. —

THE
SON OF
WALLINGFORD

EXHIBITORS HERALD

August 27, 1921

USE THIS BLANK

Box Office Reports Tell the Whole
Story.

Join in This Co-operative Service
Report Regularly on
Pictures You Exhibit
And Read in The Herald
Every Week What Pictures
Are Doing for Other Exhibitors

Fill in this blank now and send
to Exhibitors Herald, 417 S. Dear-
born St., Chicago.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

my audience. Gets better every chapter.
I only use serials three days a week, and
back this one to pull anywhere. — S. L.
Lockett Auditorium theatre, Atlanta,
Ga. — Colored patronage.

The King of the Circus, with Eddie
Po'.o (Universal). — This is a very good
serial, and took tine here. He is a good
player. — C. F. Hansen, Dreamland' thea-
tre, Eau Gallie, Fla. — General patronage.

Fantomas, with a special cast (Fox).
— Picture not regarded as up to the •
standard. Did not seem to take well
with the audience. — -William Noble, Lyric
theatre, Oklahoma City, Okla. — General
patronage.

King of the Circus, with Eddie Polo
(Universal). — This serial did good busi-
ness for me although were disappointed
in the end. Serials should end well, as
the end is looked forward to for so long.
— J. C. Harlan, Pastime theatre, Hum-
phrey, Ark. — Neighborhood patronage.

Thunderbolt Jack, with Jack Hoxie
(Arrow). — Just finished this one. Held
up fine, but crowd fell off on account of
hot weather.- — D. M. Spade, Theatorium
theatre. Portland, Ind. — Neighborhood
patronage.

The Son of Tarzan, with a special cast
(National).- — The poorest serial I ever
ran. Packed the house the first night,
then fell off on every episode from then
on. Would have been all right if there
was someone that could act. Lay off this
one. Punk. — G. D. Hughes, Liberty
theatre, Heavener, Okla. — Small town
patronage.

The Purple Riders, with Joe Ryan
(Vitagraph). — Just finished this one, and
it went over great. Fifteen episodes of
action and it kept my business going
during the hot spell. — Jim Costello, Opera
House, Poultney, Vt. — Neighborhood
patronage.

Ruth of the Rockies, with Ruth Ro-
land (Pathe). — On the ninth episode and
holding fine. This is the best one I have
run. The star draws good. — McCarthy,
Liberty theatre, Port Henry, N. Y. —
Ne'ghborhood patronage.

Diamond Queen, with Eileen Segwick
(Universal). — A good serial, am now
running the last chapters. Serials are
dead in my town and never expect to use
another. — F. L. Clarke, Cozy theatre,
Hazen, Ark. — Neighborhood patronage.

Short Subjects

Gal Roomers (C. B. C), with Sid
Smith. — Hallroom Boys comedies al-
ways good. High class and refined, with
plenty of pep. Clean. — Louis B. Gouldcn.
Princess theatre. Frankfort, Ind. — Gen-
eral patronage.

Roaring Lions on Parade (Universal),
with a special cast. — Dandy comedy. It
sure produced the roars all right. — Luna
theatre, Brooklyn, N. Y. — Neighborhood
patronage.

A Doggone Mixup (C. B. C), with Sid

Smith. — A real comedy. Sid is some
daredevil. Kept the audience in an up-
roar.— Mrs. Frank Paul, Marvel theatre,
Carlinville, 111.— Small town patronage.

For Sale (Universal), with Harry
Sweet. — Very good comedy. Second reel
had some new stuff which went big. Cen-
tury comedies, most all, are good. — Wm.
Thacher, Royal theatre, Salina, Kan. —
General patronage.

Tom Santschi Series (Pathe), with a
special cast. — About the best two-reel
dramas we ever got a hold of. The only
ones that seem to satisfy. — Raymond &
Parker, Orpheum theatre, Gilroy, Cal. —
Small town patronage.

Wet and Warmer (First National),
with a special cast. — Some one should
take out Lehrman's brains and cleanse
them. People called me down for show-
ing this. — Philip Rand, Rex theatre, Sal-
mon, Idaho. — Small town patronage.

A Prohibition Monkey (Universal),
with Joe Martin. — A very good comedy
for this kind. Sure pleased the children
and grown-ups, too. — Chas. Kuchan.
Idylhour theatre, Canton, 111. — General
patronage.

Bill and Bob Series (Pathe), with a
special cast. — Seems to be something
lacking in these to put them over even
with the kids. Considerable repetition in
each. — Raymond & Parker, Orpheum the-
atre, Gilroy, Cal. — Small town patron-
age.

The Knockout Man (Universal), with
Jack Perrin. — A good little two-reel
Western. Somewhat rough. Put over in
a clean way. Jack getting better every
day. — Wm. Thacher, Royal theatre, Sa-
lina, Kan. — General patronage.

The Fighting Actor (Universal), with
Art Acord. — Good for a two-reel West-
ern. Star well liked. — Chas. Kuchan,
Idylhour theatre, Canton, 111.— General
patronage.

New Hall Room Comedies (C. B. C),

with Sid Smith. — Find they are as good
as the best. Decided improvement over
the old ones. — Raymond & Parker,
Orpheum theatre, Gilroy, Cal. — Small
town patronage.

The Empty Gun (Universal), with Lon
Chancy. — This is only a two-rceler, but
it is better than some features which I
have run. This little picture held them
spellbound all the way through. You
will find that Universal Crescent has
some mighty good Western two-reclers.
Northern pictures, best on the market. —
Wm. Thacher, Royal theatre, Salina,
Kan. — General patronage.

Bliss (Pathe), with Harold Lloyd. —
This is a re-issue. Would advise all ex-
hibitors to hop on to this and the other
nine which Pathe- is putting out. The
best Harold Lloyd made. That's what
the audience said. — Louis P.. Goulden,
Princess theatre, FrankiOrt, Ind. — Gen-
eral patronage.

THE ONE BIG BET «"™'E*
FOR INDEPENDENCE MONTH

"ADVENTURES OF TARZAN"

STARRING

ELMO LINCOLN

THE BRAND NEW TARZAN SERIAL

THEATRE EQUIPMENT

Equipment

Progress

Hundreds of exhibitors tak-
ing advantage of the dull sum-
mer season are spending their
time profitably by visiting many
of the better known theatres in
the country.

And they are not simply on
a visit. They have their eyes
wide open and are looking for
information.

The latest devices in new
equipment appeal to them and
because of their tour they have
grasped the opportunity of see-
ing these new devices ih actual
operation. And then, too, they
can hear first hand from a
brother exhibitor the exact de-
tails as to efficiency and value
of the apparatus.

Fred S. Meyer, whose Palace
theatre at Hamilton, Ohio, has
become a national institution
through his energy, initiative
and unquestioned ability as a
showman is one of these. He
dropped into the Herald office
one day recently fresh from a
visit to one of Chicago's newest
theatres. He discovered a flaw
there — not a fatal one but very
apparent to the keen eyes of
Mr. Meyer.

It's a great thing — this inter-
change of ideas between the
country's showmen. You ex-
hibitors who have not tried it,
plan your vacation next year
along this line. And, by the
way, if you are in the vicinity
of Hamilton, drop in and see
friend Meyer, it will be worth
your while.

Theatre -Owned Billboards

Important Equipment Item

Special Boards Built and Designed by Exhibitor
Permanent Feature of Year- Around
Advertising Equipment

When theatre-owned billboards are de-
veloped to the point of efficiency attained
by H. A. Albright, manager of the Ameri-
can theatre, Butte, Mont., they become in
fact an important part of theatre equip-
ment. Mr. Albright has installed a series
of original boards of which the one shown
in the accompanying illustration is repre-
sentative, contributing his own endeavor to
the work.

Examine the illustration and read Mr.
Albright's detailed description of the board
shown in the illustration. That the theatre-
owned billboard is properly a part of equip-

The moulding for the 'Now Showing' panel
is done in buff tints with brown lettering.

"This sets out a little way from the board
proper and is built to take three-sheets,
which are pasted on compo-board cut the
size of a three-sheet. These are posted in
the shop and simply slipped into their place
underneath the moulding. The board was
designed, color scheme and all, by mvself."
* * *

There are a number of reasons why the
Albright billboard is superior to the general
board. There is the distinctiveness of the
original, the ease of changing or renewing

Srttes Leading Wwlopb/ House

uxmts The Home of huks at
mmsm Paramount Pictures mmBA" M*™®*™

Mil in i

ment, and a part which has not been given
justified consideration by the majority of
exhibitors is at once apparent.

* * *

Mr. Albright's description :

"Deluxe frame work painted a buff or
seana tint. Background of true American
colors. Convex border to panel old gold.

" 'Butte's Leading Photoplay House' is in
lavender. 'The American' is in bright
orange mineral.

" "The Home of Paramount Pictures' is
in pale green. 'Moulton's Orchestra' and
'Parks at the Organ' are in white.

"Background to panel is chocolate brown
and the entire board is heavily varnished.

the paper exhibited, in this case a three-
sheet advertising Paramount's "King,
Queen, Joker," the dignity of the board as
prepared and the originality of the adver-
tiser using it.

Boards, compo-board and other necessities
are obtainable from a number of sources.
Arrangements for locations, of course, must
be made in accordance with local condi-
tions.

The fact that a phase of theatre equip-
ment seldom considered is shown to be
important and, when properly capitalized,
effective in building business, is the out-
standing point of Mr. Albright's contribu-
tion.

EXHIBITORS HERALD

August 27, 1921

Antonio Moreno and support in a scene from "The Secret of the Hills" a new Vita-
graph production.

Theatres Have Interested Millions in

Study of Music, Declares Grauman

According to advices received from
Sid Grauman, of Los Angeles — the fa-
mous exhibitor — more than 1,000,000
children in the United States have taken
up the study of music within recent
months, clue primarily to the influence
of overtures and to the symphony or-
chestras in the cinema palaces.

"For several months," says Mr. Grau-
man, now revealing the work which has
been quietly progressing since early
spring, "leading exhibitors of the coun-
try have been investigating the effects of
music in connection with the showing of
motion pictures, with the astounding in-
formation released today as the result.

"There are other influences which bear
weight, of course. The power of the
phonograph cannot be gainsaid. Now,
when nearly every home has a talking
machine of one make or another, it is
only natural that the children are being
raised in surroundings of opera and good
music, becoming daily more acquainted
with the works of the old masters.

"Yet the fact remains that it is the
moving picture theatre music which
brings to bear the greatest influence. It
is estimated that ten million or more
people sec the photoplays every day.
And a large percentage of these hear

overtures, operas and classical music. If
the number appeals, the patrons will con-
sult the program for its name. If it
appeals strongly, they will hasten to a
phonograph shop and buy the record
before returning home.

"For many centuries the real music
has been written by people of the old
country. This is due, not to their greater
ability, but to the better development
they have achieved in musical education.
They have operas where we have motion
picture houses and they have classical
stage plays where we have musical com-
edies.

"But our child prodigies of music are
now giving advance warning to the chil-
dren of Europe that America will be
heard from in the near future. Our
children are now receiving a greater mu-
sical education and in the future it will
be American composers who will be fore-
most in the development of the operas
and the suites and symphonies."

The Grauman Symphony Orchestra,
rated as one of the finest musical or-
ganizations on the West Coast, if not in
all the country, is proving instrumental
in the education of children to music.
Besides the beautiful scores set to pic-
tures by Mischa Gutcrson, conductor of

the orchestra, the orchestral overtures
rendered at each performance, and the
usual overtures for the motion pictures,
this orchestra stages a concert each Sun-
day morning. The Grauman Sunday
morning symphony concerts have be-
come an institution in Los Angeles and
visitors would no more think of visiting
the city without hearing this orchestra
than they would dream of seeing New
York and not going down Broadway.
Every Sunday finds the house packed and
the S. R. O. sign prominent on the box
office.

Such is the proof that Sid Grauman
offers in clinching his side of the mu-
sical education of children in this coun-
try.

Entertainment for Whole
Family Offered in Series
of Fairy Tale Productions

Short subjects that will amuse the
children and interest the adults. This is
the claim of Jack MacCullough in plac-
ing before the exhibitor a series of one
reel fairy tales. Two of these picturesque
novelties have been completed, "Jack and
the Bean Stalk" being the first publica-
tion. The second is a double story in
one reel and is comprised of the famous
stories of "Red Riding Hood" and
"Goldylocks and the Three Bears."

The third of the series, called "The
White Snake," is well under way at the
MacCullough studios in Chicago.

MacCullough says that a familiar com-
plaint from the exhibitor in search of
entertainment for the youngsters is that
in arranging his bookings to please them,
he sacrifices the patronage of the grown-
ups. In the fairy tales, this danger has
been offset, he declares. Distribution
plans for these subjects will be announced
shortly.

Work of Rebuilding Starts

Monroe, La. — Ouachita Amusement
Company is rebuilding the West Monroe
theatre which was destroyed by fire some
time ago.

Ownership Changes

Kansas City, Mo. — Henry Sanders has
purchased the Regent theatre located in
the business section of the city.

Price, Utah. — John Salcvourakis has
purchased the Eko theatre from E. K.
Olson.

Danville, 111. — The Fischer and Palace
theatre properties have been sold. The
deal was negotiated through Robert
Parks, who has declined to reveal the
names of the new owners.

Central City, Neb. — Mrs. Ada McCoy
and W. Wayne Gailard have purchased
the Empress theatre.

Harvard, 111. — E. E. Nowak has pur-
chased the Majestic theatre from George
E. Weeks.

"A VACANT SEAT FOR EVERY LIGHT THAT SHINES"

Hansen Indicators replace part or all ushers. Gives better service at less
cost and locates the vacant seats. It will make you a decided profit.

Efficiency that costs nothing. Inquire, HANSEN VACANT SEAT INDICATOR CO.

Installed without closing. 536 Central Building, Seattle, Washington

August 27, 1921

EXHIBITORS HERALD

Over eighty percent of motion pictures are
tinted. Heretofore this has meant an extra
operation in the laboratory but now

Eastman Positive Film

WITH TINTED BASE

makes tinting unnecessary. -And there is no
advance in price over regular Eastman Positive
Film.

It's a new Eastman product but the response
from the trade has been general and immediate.

Seven colors are now available — amber, blue, green, orange,
pink, red and yellow.

All Eastman Film, tinted or untinted,
is identified by the words "Eastman"
"Kodak" stencilled in the film margin.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

EXHIBITORS HERALD

August 27, 1921

Th eatres

Providing Comfort for Fans Is an
Asset. Exhibitors Know This.
Palaces Are Going Up. Only
the Latest Equipment
Is Being Installed

theatre at Fifth
street.

avenue and Hoosrck

New Projects

New York. — Plans have been filed for
the theatre to be erected at the northwest
corner of Houston and Macdougal streets
by Antonio Rosetti. Architect A. H.
Gribel estimates the cost of the struc-
ture at $120,000.

Brooklyn, N. Y. — Thomas Wardle, of
Amityville, L. I., announces that he will
build a new theatre on the present site
of the Star. The new house will seat
1,000.

Troy, N. Y. — Gaspar Battaglia has

been issued a permit to build a $75,000

Neillsville, Wis. — Local business men
are to build a theatre in South Hewett
street. O. A. Hiles will be managing
director of the house.

Terre Haute, Ind. — Work is progress-
ing on the Indiana theatre at Seventh and
Ohio streets. It is planned to open the
house on Thanksgiving day.

Dallas, Tex. — Plans have been made
by John T. and Jesse Jones to open their
new $1,000,000 theatre at 1911 Elm street,
on Christmas day.

Sandusky, Mich. — A site has been pur-
chased here by J. Christensen. who plans
to erect a theatre seating 400.

Fires

Quincy, III. — The Colonial theatre in
North Sixth street was gutted by fire.
Practically all of the fixtures, including
the seats, the screen and the projection
machine, were almost completely de-
stroyed.

stroyed the entire business block. The
value of the property damaged was esti-
mated at $150,000.

Elkton, Del. — For the second time
within two months the theatre belonging
to Albert Salisburk, Ridgely, was burned
recently.

Remodeling

Park Falls, Wis.— The Rex

here is being remodeled
opened in September.

theatre
It will be re-

Marinette, Wis. — Extensive remodeling
is being done at the Star theatre. An
entire new front is being built.

South Bend, Ind. — Alterations at the
Oliver theatre will include the enlarge-
ment of the auditorium and the orchestra
pit. The house also is being redecorated.

Eldora, la. — Fire originating in
basement of the Wisner theatre

the

de-

Excelsior Film Co.

EXPORTERS AND IMPORTERS OF FILMS

LOUSTA LOT AND VICTORIA
Cable: "Velasquin"

Avenida de Belgica 43. Havana, Cuba

'LA-INTERNACIONAL CINEMATOGRAFICA'

Compania Cubana de Peliculas
RIVAS & COMPANY

Serves The Best Exhibitors in Cuba
Exclusive Cuban Rights for All "Union Italian" Productions
P. O. Box 1314 Havana, Cuba Cable "Pelicu1"'

National Film Co.

IMPORTERS AND EXPORTERS

ECLIPSE AND GAUMONT

PARIS

We are always in the marke
for Big Productions

Office : Paseo de Marti 87, Havana, Cuba

CABLE: "CEGETEO"

Remember the Kiddies!

For the brand new short
juvenile subject your pro-
gram needs write or wire —

New Era Films, Inc.

21 East 7th Street

Distributors for

Jack MacCullough Studios

Chicago, III.

Gold Fibre Screens

A noted projectionist recently said : "Take guess-
work out of projection and you take unprofitable
results from the theatre." Minusa Cold Fibre
Screens are built to specifications— No guesswork

Samples and literature upon request

Sr 'World's Largest Producers °f
potion Picture Screens.

1044 CAMP ST., NEW ORLEANS. LA. 255 NO. I3T-HST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO.

CHICAGO TRADE EVENTS

Popular Paramount
Executive Dies Here

Body of Joseph Gilday Taken
To Kar.sas City — Burial
Was on Monday

Joseph Gilday. popular Middle West
showman whose winning personality
made a host of friends for him during
the short time he was district manager
for Famous Players-Laskv Corporation
here, died suddenly at his home, 4850
North Rockwell street, last Friday.

Mr. Gilday. who was only 53 years of
age. is survived by his widow, Frances

JOSEPH GILDAY
District manager for Paramount in the Chi-
cago territory who died suddenly last week.

Gilday, and a daughter, Marion. The
.body was taken to Kansas City last Sat-
urday, and funeral services were held on
Monday.

Advances from Salesman

The quick advancement of Mr. Gil-
day from salesman to district manager
of Paramount is evidence of his ability
as a showman and of the esteem in wrhich
he was held by those with whom he
came in contact. It was often said by
those who knew him that "Joe Gilday
hasn't an enemy."
Prior to entering the picture field, M
j Gilday was owner and manager of th
rWillis Woods Opera House in Kansa
City. Following its destruction by fire
he became an exhibitor, and it was in th
capacity that he attracted the attention
of S. R. Kent, general manager of Par-
amount, who at that time was in charge
of the Kansas City office.

Officials Attend Funeral

Mr. "Gilday served successfully as sales-
an. branch manager at Oklahoma City,

manager at Kansas City and district man-
"rrer v it h offices in Chicago. He had
been with Paramount but two years.

Many offic als of Paramount from over
the I'nited States attended the funeral
services.

Mc Vickers Theatre Is
Celebrating Its 64th
And Last Anniversary

McVickers theatre, a Jones, Linick &
Schaeffer house, is observing its sixty-
fourth and last anniversary this week.
Next spr'ng this historic house will be
razed and a gorgeous $2, 000.000 play-
house will be erected on the site.

McVickers is the oldest theatre in Chi-
cago, and is sa:d to be the second oldest
in America. It was built in 1857 and
was opened by the McVickers Stock
Company with "The Honeymoon" and
"The Rough Diamond."

Many noted plays had their premieres
at this theatre, among them being "Rip
Van Winkle." Of the distinguished
actors who played at the theatre were
Joseph Jefferson, Edwin Booth, and
others. The house was destroyed by
fire twice.

Synchronized Closes

With State-Lake for

Music Score Service

S. Buck, regional supervisor for Syn-
chronized Scenario Music Company of
64 East Jackson boulevard. Chicago, who
is in the midst of an exploitation cam-
paign in the interests of Synchronized
scenario music scores, reports Chicago
exhibitors evincing great interest in this
movement for better music in motion
picture theatres.

Prominent among many new contracts
obtained recently by Mr. Buck in the
Middle Western territory is that of the
State-Lake theatre, largest of a chain
controlled by Western Vaudeville inter-
ests. The State-Lake theatre features a
combination bill of half a dozen Orpheum
circuit acts and a feature picture, with a
weekly change of program. The closing
of the State-Lake contract speaks well
for the respect Manager Singer and his
capable organist Miss Hazel Hirsch has
fos high-class music.

r. XoM
le /

>;/g<

Gollos Has Film Re-edited

The negative of "The Littlest Rebel."
starring E. K. Lincoln, is being re-edited
and given new art titles at Rothacker's
Chicago laboratory. George N. and Har-
old M. G0II03 of Gollos & Gollos will
state-right the picture. The company's
picture. "The Wandering Jew," goes into
Barbee's on September 4.

Greiver Offices Now
At No. 831 Film Row

Only Independent Distributor
Occupying Quarters in
Buildirg

Si Greiver of Greiver Productions has
occupied larger quarters on the fourth
floor of the Scown building, 831 South
Wabash avenue. Greiver has the only
independent organization with offices in
this building, the other tenants being
national distributors.

Every facility for high grade service
is present in the new headquarters. Mr.
Greiver will have the use of four vaults
and three inspection rooms, the latter en-

SI GREIVER
ad of Greiver Productions.

in proper

abling him to keep his film
condition at all times.

Pictures will be marketed by Greiver
Productions in Illinois and Indiana. In
taking over larger office space Mr.
Greiver announced a policy of "bigger
and better" productions. The distributor
proposes to have one of the largest inde-
pendent exchanges in this territory.

Mr. Greiver's stock room contains a
complete line of paper and accessories
for the productions he handles.

Aschers Incorporating

Playhouses Separately

The Forest Park theatre, belonging to
the Ascher Brothers circuit, has been
incorporated as a separate corporation
for $34,000. The Kenwood and Crown
theatres likewise have been incorporated
as separate corporations, the first for
$10,000 and the latter for $12,000.

EXHIBITORS HERALD

August 27, 1921

i CHICAGO PERSONALITIES 1

By Mac

Phil Ryan, franchise manager for Asso-
ciated Exhibitors, left for the home office
on August 13, concluding a three days'
visit to the local branch office. During his
visit here several trips were taken through
the territory and judging from the smiles
as the genial Phil hopped aboard the Cen-
tury, some valuable business was closed on
his trip.

* * *

Took a wee peep into the executive offi-
ces of the Educational Exchange and spied
Floyd Brockell and Manager Maynard
Schwartz having a heart to heart confab
the other day. Understand Mrs. Brockell
and Sonny were in the city and that the
charming Mrs. B. left on August 14 for
New York by automobile, doing the driv-
ing herself. Bravo, say we!!

* * *

G. P. Smith has succeeded to the man-
agerial reins of the local Associated Ex-
hibitors' exchange, Art Holah having re-
signed to accept an Eastern affiliation. A.
W. Freimel and C. L. Filkins will as of
yore meet the boys under their new cap-
tain and this live trio should find no trou-
ble keeping busy with affairs beginning to
pick up in real earnest, according to re-
ports from most of the boys returning from
the country towns.

Ed Quinlin has returned again to the
local Pathe sales staff and will handle the
short subject offerings over the country
territory giving the "diminutive" Ted Mey-
ers an opportunity to gallop about Chi and
become acquainted with the home folks.
Y'know Ted, while a seasoned road vet of
many years' reputation, is but a mere boy
when it comes to trotting into the palatial
offices of the big city theatres. But watch
this youngster go get 'em ! Confidentially,
we heard that a certain "Celt" about
Johnny Coulon's build, who gathers the
shekels through the turnstile of his silver
sheet theayter on Roosevelt boulevard,
threw Ted for 100 yards the other eve.

* * *

I. Natkin is now covering the country
town territory for the local F. B. Warren
exchange.

* * *

Coincident with the twelfth anniversary
of* the pretty little West side Garfield the-
atre, Managing Director Charles Ryan
tells us the demure Ruth Gehring, popular
organist of his theatre is now giving of
Broadway a critical once over. Ruth whim-
pers she saw the big fight film at the 44th
Street theatre and wonders when Chi is to
have the pleasure. In case we don't Ruth
— will you tell us all about it? Thank you?

* * *

Dave Dubin, for the past two and a half
years associated with the sales staff of the

Celebrated Players exchange, is now a
member of the local Educational exchange
city sales organization. Another new mem-
ber of the city sales has been added. Stan
Keely, a native vet and known to every
exhibitor hereabouts.

* * *

No wonder Jack Miller refuses to come
from behind the Gillette with Sim Si-
mansky now driving the big Jordan sedan.
Only yesterday, Sim held the traffic up for
a couple of hours, trying to figure which
of the two was the gear shift. Our tip — buy
Jack a shave and let him drive for the
safety of Chi's West Side boulevards.

* * *

Another sure sign that the boom is on.
Irv Mandel of Security Pictures exchange
weighed in the other day after a strenuous
several hours talking to various visiting
exhibitors and the old beam hit an even
220, showing a net loss of over twelve
ounces.

* ' # *

Sol Dan, director of publicity for W. H.
Smith Productions, Inc., of Tulsa, Okla.,
spent the past week about local film row,
leaving for the West on August 13 and
reports his company's new Franklyn Far-
num features are the best yet.

* * *

Art Friend, former Paramounter,
skipped into the City for a few days on
August 12 to give the local exchange and
exhibitor dignitaries a chance to look at
his big feature, "Disraeli," which was
screened at the Studebaker theatre.

* * +

Have heard no news from any of our
fishing experts to date, although Ben Bea-
dell, erstwhile manager for the local Asso-
ciated Producer exchange, should be send-
ing us a flash most any day now, having
been looking them over at Clear Lake, Wis-
consin, for the past week.

We glean another roar from the local
"celebs." Understand that J. Mednikow
of the Celebrated Players has taken up the
art of cow pasture billiards. Better keep
at that Paige car and learn one thing at a
time. Just as easy to hit a chap on Michi-
gan boulevard as slamming it at him from
an Idlevvild tee.

* * *

If you think golf is easy— get in touch
with Phil Dunas, Hodkinson's genial man-
ager, and we'll agree, as a worthy oppo-
nent to lanky Jim Barnes, Phil is about
one of the best film men we know.

* * *

Last Saturday eve., August 12, the elite
of our exclusive North Side were given a
real social thrill. Osc "Algernon" Florin k
opened the portals of his palatial "bunga-
low" to his vast social following, detailed

FERDINAND EARLE
Now producing "The Rubaiyat of Omar Khay-
yam," with Frederick Warde, the eminent ac-
tor as "Omar."

account of which will be carried in the
Chi notes of Town Topics in the forth-
coming issue. Suffice to state, the many
classic and otherwise vocal offerings, as
sung by "Chick" Keppler, Perce Havill
and Harold Ricker were easily the hit of
the affair. This trio can be engaged for al-
most any sort of frivolity: wakes — wed-
dings— etc.

* * *

Before closing fellows, guess most of
you all know that little Prince of us all.
We mean Buddie Crump. This splendid
chap is now making a game tight to bring
back his former health and is doing it at
Fish Creek, Wisconsin, and at times gets
mighty lonely, so let's get busy and crowd
him with a flock of regular reading. Do
it now — and make it bright and snappy.
Box 112, Fish Creek, Wisconsin, will reach
him.

* * *

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

WANTED— New and used prints in good con-
dition; also negatives. All types of films ex-
cept drama features. Ellis O. Jones, Forest

Hills, N. Y.

WILLEMSEN & CO.

Exportersof Film

Spanish Title Work a Specialty

Office and Laboratory, 428 Camp St., New Orleans

Cable Address: W illemfilm

CAMERA BARGAINS

Motion Picture Camerai at cash
saving prices. Special orofessioDsl
discounts on UNI VERSA LS.

mm.riUta dallvarr oo -■■ modata. ' -"'>•
<rh» no l>ath« and manr othara darooa-
tratad in oar thowroon. Band for oar <■©■-
piota catalog mt ooca. fraaKtn raqaaat.

BASS CAMERA COMPANY

Oopl. H, 1 OB N . Oaarborn St ., Chicago, IN.

MEMBER OF

BOOK

"ADVENTURES OF TARZ AN'

STARRING

octoberSf!rst ELMO LINCOLN

« (THE ORIGINAL TARZAN)

DURING INDEPENDENCE MONTH
AND BECOME INDEPENDENT FOR LIFE

,et*s Look at the Facts," An Editorial, Page 29

WOMAN KNOVS

Directed by

TOD BRCMilrlG,

the man who made

"OUTSIDE THE LAW

THE biggest HEART-PICTURE of many years — the same
triumph of HUMAN SYMPATHY as you had in "Once to
Every Woman"— the same APPEALING REALISM. A
picture of joys and tribulations, tears and triumphs — as clean
as rain but as vivid as lightning. Book it now for your first
thundering Jewel success of the new season.

UNIVERSAL- JEWEL de LUX

September 3, 1921

EXHIBITORS HERALD

HEW
IDEA

IE RIAL/

Watch
the Parents
Applaud !

A n:w departure — a sure hit in serials. The
thrills of the old style, the wholesomeness
of the new. Eighteen glorious episodes of
huge adventure in the early days of the
Golden West, written around the famous
expedition of John C. Fremont, of whom
every red-blooded American boy has read.

Here is exactly what every parent, every
school-teacher, every censor has long wanted
in serials for Young America — the big days
in our national history put on the screen in
such thrilling fashion as never to be for-
gotten by boy or girl or grown up.

Starring that nationally popular serial star
— ART ACORD— supported by a great cast
of experienced serial players. Watch for
its early release!

"WIHIi

18 Glorioux Chapter*
of Thrilling American
c A History

Marring *

ART ACORD

Directed by Edward Laemmle

ARE YOU SHOWirtC THEfE BIG PULLER? ?

ISLEEN
MBWI

Supported bq GeaLarkin

in Eddie Kull's Great
Secret Service Serial.

gcuci, jci vivc oci iai.

In J.PMcGovan's
Adventure Serial oF Cuba
and the Golden West.

®@ <§e ®ns

(UMOVERXAO.

EXHIBITORS HERALD

September 3, 1921

Jesse L. Lasky- presents

Wallace Reid

j. in

HTie JJeLL diggers

FOR two years you've been saying: "Give us another
like 'The Valley of the Giants.' "
All right! Here it is! Reid's best picture in two years.
In sweep and power and thrill and magnificence of
setting, in all of those qualities that make a picture
great, "The Hell Diggers" goes the past successes one
better.

Straight stuff? Well, show it — and count your receipts!
Cast includes Lois Wilson, Richard Bennett and
Clarence Geldart.

Story and scenario by Byron Morgan
Directed by Frank Urson

& (paramount Cpicture

>j^fcj*JfAM' Hisl-l At f US I ASKY CORPORATION

Its Praise Should Be
Printed in Bold Face Type

hat a Missouri trade paper editor thinks of
' THE BLOT," Lois Weber's first production
for F. B. Warrren release.

It is not often that the editorial columns of this
publication are opened to the reviewing of moving pic-
ture productions, but one that the writer saw in a
projection room in the Film Building Monday is
worthy of more than ordinary mention. And its
praise should be printed in bold face type.

"The Blot," a Lois Weber production and the
initial release of the F. B. Warren Corporation, is the
picture referred to. It is remarkably well produced
and it contains so much human interest woven around
such a simple true-to-life story that it arouses the
emotions of the spectator and keeps him enthusiastic-
ally interested. And when the last flash is thrown on
the screen he is left anxious for more.

It is a genuine pleasure to witness this story that
has as its theme the underpaid school teacher. And
so natural is the acting and so splendid the portrayal
of the various characters by the well selected cast
that the whole story seems a vivid reality. The heart
interest contained in the home life of Professor
Griggs, who earns a bare living, is strikingly appealing.
And the contrast of the professor's home living with
that of his neighbor, Hans Olsen, a shoemaker, is
cause for much humor and pathos. Phil West, the
young son of a wealthy trustee of the school, is a
clean-cut young actor, and portrays wonderfully well
his part. He simply wins over the audience with his
grace and pleasing manner. And Amelia, the profes-
sor's daughter, is a beautiful girl. She is probably not
familiar to moving picture audiences, and if she is
new to the screen, she's a find.

"The Blot," aside from being a splendid interest
story, far better than "Humoresque," is absolutely
censor proof. And it's a big score for the moving
picture industry in its battle against censorship. Lois
Weber has written, directed and produced many fine
productions, but "The Blot" is unquestionably her best
work. It's a perfect picture.

A much better selection could not have been made
by the Warren Corporation for its initial release. And
if this is to serve as an example of what the exhibitor
may expect of their forthcoming productions, their
success is assured.

'Producer of
'HYPOCRITES' "SHOES"
"TO PLEASE ONE WOMAN "
THE PRICE OF A GOOD TIME'
■WHERE. ARE MY CHILDREN?
'TOO WISE WIVES" e.-c

Released

F. B. WARREN

15^0 BROADWAY

CORPORATION

NEW VOfiK CITY

BRYANT 4364

'.-■». •- ,

Dramafilms

presents

MOONGOLD

d WILL BRADLEY PRODUCTION

They are bidding for " Moongold " in long-run
houses across the nation.

Harold Franklin will play it at the Hippodrome
in Buffalo.

Max Ascher will play it at the Capitol in Cin-
cinnati.

The Emery Brothers and Willam J. Mahoney
will play it at the Rialto in Providence, R. I.

Jensen & Von Herberg will play it in their
splendid theatres in Seattle, Wash., Portland, Ore.,
Tacoma, Wash., Butte and Great Falls, Mont., and
in Bremerton, Bellingham and Yakima, Wash.

The Electric Theatres in St. Joseph, Joplin and
Springfield, Mo., and in Kansas City, Kansas, will
make it a feature of their bills.

It will play at the Liberty Theatre in far-away
Honolulu.

It already has run five weeks in Hugo Riesen-
feld's New York Paramount houses.

May we add your house to this rapidly swelling
list?

Released

F. B. WARREN

CORPORATION

.540 BROADWAY V S NEW YORK CITY

BRYANT 4364

"So The Exhibitors May Know /"

GEORGE KLEINE'S

Gigantic Ones Production

QUD
VADIS

[ Whither Coest Thou?"]

By Henry Sienkiewicz

Next to "The Birth Of A Nation" the
most valuable motion picture property
in the world. Re-edited by Doty Ho-
bart. Art titles by Warren Newcombe.

The first big European picture ever brought to America
was "Quo Vadis," from Henry Sienkiewicz's world-famed
novel. This was late in 1913. It ran twenty-two weeks
at the Astor Theatre, New York. It was the first picture
ever shown in America at a theatrical scale of prices.

It was played as a theatrical road show attraction in the
legitimate theatres booked by the powerful Klaw &
Erlanger organization. And it achieved a then miraculous
gross of SI, 500,000. Later, handled through the Kleine
exchanges, it grossed $750,000 more in the picture houses
of the nation.

As released through F. B. Warren Corporation it is com-
pletely re-edited, re-titled, rearranged into six magnificent
and stirring reels. It is still the great super-picture of the
European producers. Look at these amazing records of
legitimate bookings in 1913.

Theatre

City

/Vo. Weeks Run

Astor

New York

Alhanibra

Bronx

Teller's

Brooklyn

Majestic

Buffalo

Majestic

Syracuse

Lyceum

Paterson. N. J.

Newark

Newark, N. J.

Apollo

Atlantic City

Savoy

Asbury Park

Academy

Baltimore

Tremont

Boston

Garrick

Philadelphia .

Nixon

Pittsburg

Keith's

Cleveland

Hartman

Columbus

McVickers

Chicago

Whitney

Victoria

Imperial

Opera House

Detroit

Mason

Los Angeles

Columbia

San Francisco

McDonough

Oakland

Shubert

Kansas City

Olympic

St. Louis

Broadway

Denver

Princess

Toronto

His Majesty's

Montreal

Opera House

Providence

Grand

Atlanta

Tulane

New Orleans

Crescent

Keith's

Cincinnati

Music Hall

New prints, magnificent new lithographs by Otis. New
lobby displays in colors by Ullman. Exploited on a
tremendous scale by the most aggressive sales organization
in the motion picture industry.

Released

B. WARREN

CORPORATION

1540 BROADWAY V*.^ NEW YORK CITY
BRYANT 4364

EXHIBITORS HERALD

September 3, 1921

Exhibitors Herald

is The One Really NATIONAL Publication
of The Motion Picture Industry. It is
Nationwide— East, West, North and South-
in

CIRCULATION
EDITORIAL VISION
INFLUENCE

September 3, 1921

EXHIBITORS HERALD

Directed by Geo/^eAxhalnbaud

LEWIS J. SELZNICK

presents:-

HAZEL OWN BERT LYTELL

HI LONEWOLF

^HERBERT B^ION

L0UI5 JOSEPH VANCE'

Master Story gfMyster,
and Thrills ~

ILLIAM FOX

renounces

PROGRAM

PROSPERITY

Season

1921
1922

tfo attract and hold, profitable
patronage, especially during
the coming season, all theatres
must have Cjreat ^pictures ;^
let the following pages be
ijour cjiiidincj star.

SPECIAL
SUPE R- FEATURES

i ! 'j

INI the Special Super-Features which have been designed
hy* William Fox for distribution during the Season
1921-1922, Exhibitors will find one of the greatest op-
portunities ever offered for bookings which attract and
maintain profitable patronage. These specials, twelve in
number, will be sold individually, upon their merits. The
group, comprising those pictures listed on this and the
opposite page, and three others to be announced, embraces
the greatest box-office attractions ever offered for the di-
rect booking of motion picture theatres.

OVER THE HILL

A drama of Love Divine
Direct Jrom one year run in New TJorh
By WILL CARLETON Directed by HARRY MILLARDE

Adapted for the screen by Paul H. Sloane

A VIRGIN PARADISE

Story of the jungle and civilized hypocrisy

By Hiram Percy Maxim

Directed ttf J. SEARLE DAWLEY

A CONNECTICUT YANKEE

IN KING ARTHUR'S COURT

MARK TWAIN'S Greatest Comedy
Staged by EMMETT j. FLYNN

THUNDERCLAP

The greatest race-track drama ever staged

Scenario by Paul H. Sloane

Directed by RICHARD STANTON

SPECIAL
SUPER-FEATURES

SHAME

Story by Emmett J. Fl^nn and Bernard McConville

Staged by EMMETT J. FLYNN

PERJURY

By RutK Comfort Mitchell Scenario bp Mary Murillo

Directed by- HARRY MILLARDE

! 7

FOOTFALLS

A new type of cinedrama — Faith, Hope and Charity

Story" by) Wilbur Daniel Steel

Staged by CHARLES J. B RABIN

i )r

ZANE GREY'S

THE LAST TRAIL

A Western Story
Staged by EMMETT J. FLYNN

QUEEN ofSHEBA

Gitaniu ipecta.lf, and story of ike world' > greatest love
Story by Virginia Tracy

Directed by J. GORDON EDWARDS

PICTURES OF HIGHEST EXCEL-
LENCE ARE NOW IN PRODUCTION
IN FOX STUDIOS IN LOS ANGELES,
NEW YORK AND ROME, ITALY

ft?

LOS ANGELES

lo™ CENTURY
PICTURES

SPECIAL

Comedies

'LYDE COOK! His name in electric lights over a
theatre entrance means money in the box-office.
Clyde Cook Sp»t al Comedies provide a national reserve fund
of merriment. Of eight two-reelers during the coming year,
the first is ',fThe Toreador." Just fancy Clyde Cook as
me bull fighter

Acceding to genuine demands from all quarters,
William Fox has promoted Al St. John to
dom, and me many admirers of this versatile <
dian will be pleased to know that a series of I
eight Al St. John two-reel comedies will
leased on me Fox schedule in the new set
fhe first two of which are "Small Tow~n St
•nd "'The Happy Pest."

William Fox

Sunshi

,1AM FOX SUNSHINE COMEDIES m so firmly

m n«e favor of both rhose who exhibit mobon pictures
who form rheir audiences mat fhey have become ■
taple and integral part of the motion picture entertainment of me
MrU. Sunslune Comedies are today infinitely* superior to (he
iurehine Comedies which won instant approval upon fkeir first
lawm ago. During iqai-iooa twenty-six wJI be ra-
ratarl. one every other week.

r
I

THAT famous pair, the creation of Captain Bud Fisher. Mutt & Jeff, have
become as familiar figures to me world as ever did the characters of Charles
Dickens. Victor Hugo or any* other of fhe world's famous personalities. Who
does not know his Mutt & Jeff7 A super brand of Mutt & Jeff cartoons will
be issued weekly, in five hundred feet length dunng fhe new season.

WILLIAM FOX

presents

during the Season 1921-1922
the following productions

in approximately trie numbers listed

Special Super-Features 12
William Farnum pictures 4

Tom Mix pictures 8

Dustin Farnum pictures 6

Pearl White pictures 5

Buck Jones pictures 8

Shirley Mason pictures 8

William Russell pictures 8

John Gilbert pictures 8
20th Century pictures 26

e Cook Special Comedies 8

Al St. John Comedies 8

Sunshine Comedies 26

Fox News, editions 104

Mutt & Jeff releases 52

Grand Total 291

FOX FILM CORPORATION

William Fox, President
WEST 55th STREET NEW YORK, U S A.

September 3, 1921

EXHIBITORS HERALD

The record oj
ARROW
is without a
parallel in
the field of
moti m pictures.

The. exhibitor
who shows
ARROW
Pictures is always
certain of
pleased patrons
and big box-office
success.

"Every Arrow Picture

is a Sure-Shot Success."

President (J

The Independent Field —
and Why ARROW Leads It

The exhibitor who would build substantial, permanent
patronage, instinctively turns to the independent held
for his productions.

Why?

Because the independent picture is produced, sold and
priced to the exhibitor strictly on its merit.

— And ARROW leads the independent fielcTbecause of
the rigid standards it has set for dramatic quality,
photography, and all 'round box-office possibilities.

Every ARROW Picture is a sure-shot success.

ARROW FILM CORPORATION

220 West 42nd Street New York City

Big ARROW announcements on the following pages

EXHIBITORS HERALD

September 3, 1921

To You Who

Have Shown

C U R W O O D

Productions

This Mere

Announcement

Is Enough.

To You Who
Haven't, Let
Us Say That a
C U R W O O D
Production
Smashes All
Records.

C U R W O O D
Has More Than
Five Million
Magazine Readers
and Ten Million
Picture Fans.

"Watch ARROW Announcements
and Reap Box-Office Success."

President {I

PRODUCED BY PlNE TREE PICTURES, INC.

Each One Produced With
More Than the Usual Care

Specially Produced for the
INDEPENDENT MARKET

Distributed Through Independent
Exchanges Exclusively for

ARROW FILM CORPORATION

Distributors for

United Kingdom Inter-Ocean Photoplays, Ltd.

162 Wardour Street Londoi, England

-J

September 3, 1921

EXHIBITORS HERALD

"ARROW stands for Best in Pictures
to-day - to-morrow - ALWAYS"

President / /

SCENES FROM

God's Country
and the Law

The first of the

Arrow-Curwood
Specials

6 Big

Reels

, God's Country
and the
Law

Directed by Sidney Olcott

"It bears the unmis-
takable stamp of Cur-
wood — a mark that
stands for the acme of
entertainment in mo-
tion pictures."

— San Francisco

Call-Post

The next page gives more ARROW pointers

September 3, 1921

Every Time
You Show an
ARROW
Picture, You
Take a Firm
Step Toward
Independence

Your Nearest
Independent
Exchange Can
Get Any
ARROW
Picture You
Want

"Book ARROW Pictures and
Watch Your Receipts Pile Up"

President (J

INDEPENDENCE

—It had to come. We
knew it. And Arrow
has grown up with the
movement.

Independent pictures mean independent exhibitors.
Thanks to ARROW Pictures, the independent ex-
hibitor can select his own subjects as he wants them
— as he feels they will please his patrons. No ifs,
ands or buts. No domination. No. Nothing but the
best in pictures at prices which the exhibitor car.
afford and which leave a handsome profit.

Every ARROW Picture is an independent picture and is
distributed through your best independent exchange.

It will pay you well — and it will please your patrons — to
feature ARROW PICTURES. Each 'is highest class.
Each is ioo</fc a capacity picture. Our years of experience
in judging pictures are your big protection. Fair dealing
snd genuine service. Every help for exhibitors.

Yours for Independence

ARROW FILM CORPORATION

220 West 42nd Street New York Ci-

September 3. 1921

EXHIBITORS HERALD

Circulation Plus
Readers' Interest

THE FACT that Exhibitors
Herald prints exclusively every
week many of the most impor-
tant news stories of the industry —
and displays them so they may
be easily and quickly read — is
just one of the many reasons that
has made Exhibitors Herald the
publication of pre-eminent inter-
est among the exhibitors of
America.

An advertisement must be
seen and read to be of value
to the advertiser —

Ask any exhibitor which
trade paper he finds most
interesting.

EXHIBITORS HERALD

September 3, 1921

INDEPENDENCE

SATIS!

r I ' HIS month has teen set asl
tonal America and with it a
being for the service of Illinois

Without INDEPENDENCE no

the horizon of 1921-1922 a nevu
utmost in quality production gret
qualified to grace any screen for n

In the consummation of this stu<
sent product of the ARROW FIN
of notable INDEPENDENCE, I
cuted in INDEPENDENT film i
and Ind iana their first re al opp l

Look for detailed am
and release dates in I

PROGRESS

co*

808 SOUTH WABASH AVENUE

September 3, 1921 EXHIBITORS HERALD 17

PROGRESS

ACTION

Ike INDEPENDENCE of exh.bi-

\ vibrant force has come into
nana exhibitors.

XESS can materialize but o er
aige for the distribution of the
uwith ample offerings eminently
e first-runs.

u arrangement, whereby the pre-
XPORATION. pioneer producers
gist film transaction ever exe-
i lves to the exhibitors of Illinois

>for SATISFACTION s ervice.

'.nmt of productions
su of this publication.

PICTURES

P.NY

CHICAGO, ILLINOIS

Exhibitors! Did You Get

R-C Pictures Corporation
has mailed directly to
1 4, 1 6 1 Exhibitors, owning
15,425 Motion Picture
Theaters throughout the
United States a most
important announcement.

If for any reason you have not
received this personal business
message, which is of the utmost
interest to you and to every

J92/-/922 Will

R - C PICTURE!

723 Seventh Avenue, New York

Our Announcement?

other Exhibitor of Motion Pic^
[ tures throughout the country,
write or wire us at once to send
you a copy.

I You must not miss this com
munication from us.

f It means Dollars to You.

We believe that the business of
Motion Picture Exhibitors will
return to "Normalcy" early in
September.

Will you be ready ?

Reward Fighters !

CORPORATION

723 Seventh Avenue, New York

FOUR i

HORSEMEN

ofthc APOCALYPSE

by VICENTE BLASCO IBANEZ
A HEX T NCR AM

PRODUCTION

adapted by JUNE MATHIS^

ZPhobogrApked, by
JOHN F. SEITZ

OvCY OnC Jtillion, Dollars loos emended Ut
transferring this famed work of fiction, to the screen,

dlore than 12,500 in ike cast including SO
PRINCIPALS appear in this most gigantic
undertaking of Jiatbn, Pictuves

METRO

PICTURE 5 CORPORATION

C O MING

IT S ALL CHAMPAGNE AND TEARS

Jvesk Terversity, Jresk Credulity,
J :re sk Vex ssion, , Jresh TPcx'ux .

Ike woman, beautiful and notorious -r
ancient us the dawn, of history, evev
new as tlte beauty of a spring morn-
ina; tlte inscrutable, passion- swept wo-
nun who gi.ves everything for tke sil~
Pmne love of her life, even to surren-
dering that loue itself-

OVA

CAMIIXE

Jier greatest picture

(^daHd^jmmRlS jro^ilxeWmS mAsUrfieee . Directed fyMtC.SlMUWOOD

MT?TllOPICTllRE5

J.T1lJh JL^\y COI\P ORATION

EXHIBITORS HERALD

September 3, 1921

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EXHIBITORS HERALD

September 3, 1921

\ RICH, resonant tone of wondrous beauty —
artistic design — guaranteed durability! These
are the dominant qualities that win generous
praise for the Steger Grand Piano. Through
happy experience thousands of Steger owners have
found these qualities a source of pride and enjoy-
ment that is intensified with the passing years.
The Steger represents highest musical value.

Write for the Steger Piano and
Player-Piano Style Brochure

STEGER & SONS

Piano Manufacturing Company

Founded by John V. Sltger, 1879

FACTORIES, STEGER, ILLINOIS STEGER BLDG., CHICAGO

If it's a Steger it's the finest reproducing phonograph in the world.

September 3, 1921

EXHIBITORS HERALD

^fiQ crowning ac/iiecremenf
(J of a hri/lionf career —

DOUGLAJ FAIRBANKS

wesentr

DAJ-CD ON THAT IMMORTAL NOVEL
BY ALEXANDRE DUMAJ"

Gdaption, Costumincf,
Research under

EDWARD KNOB LOCK

Direction under
TREID NIDLO

Photography under
ARTHUR. ZDZSOH

v>< a nv nil

UNITCD AQTlfTS
CORPORATION

y.AQY P1CKFORD CHARLIE CHAPUN
DOUGLAJ" FAIRBANKS D. W. GRIFFITH
WIR.AM AQi'iAMJT PRESIDENT

EXHIBITORS HERALD

September 3, 1921

YOU CAN PLAY

MARVELOUT PRODUCTION

YOUR TUEATRE
NOW !

COOKING ON GENERAL RELEASE

at branch orncEj' or

■ UNITED ARTIJTT CORPORATION

MARY DICKrORD CUAQLIC CUAPLIN
DOUGLAS FAIRBANKS D. W. GRIFFITH
MIRAM ADRAMX PRESIDENT

September 3, 1921

EXHIBITORS

HER A L D

distinctive: productions, inc.,

presents

George Arliss

Disraeli'

'om his celebrated stao'e success
by jZouis JVT ^Parker

jD/rGcfed by Meniy JColker

A riLM TJ-IAT IS DESTINED TO
RANK AMONG TUE P"OREMOST
RELEASES Or THE SCREEN

united artists corporation

MARY DICK FORD • CHARLIE CHAPLIN
DOUGLAS FAIRDANKS • D. V. GRfrnTM

WKiAM AORAM9. PRESIDENT

EXHIBITORS HERALD

September 3, 1921

Coming

The Challenge Trio

Joseph M. Schenck presents

Norma Talmadge in "The Sign on The Door"

Charming Pollack's Famous Melodrama
Directed by Herbert Brenon

Marshall Neilan's "Bits of Life"

Photographed by David Kesson

Charles Chaplin's "The Idle Class"

"Nuf sed "

With "The Challenge Trio" we challenge any
three Fall releases of any maker to a world's
championship Box Office Contest.

Ringside Bookings now —

You9 11 have to hurry !

Hherell be a Franchisor Gverywhere

Let s Look at the Facts

By MARTIN J. QUIGLEY

THE industry at this moment is experiencing
quite a lot of discussion of the subject of in-
dependence. There are some persons so far
out of step with the procession of events that
they are still concerned, apparently, with the
possibility of a monopoly throttling independ-
ence out of the industry in its various branches,
whereas the menace of this danger passed a
year ago and the interests whose activities were
then viewed with alarm are now selling the-
atres instead of buying them and in addition
have problems to face which have nothing to do
with dominating the industry.

The industry as it stands today is well as-
sured of the opportunity of independent opera-
tion in every branch. What the future may
hold is another matter; the problems of another
day can be faced when that day arrives. It is
sufficient for the moment that the opportunity
is here for free and untrammelled operation
with merit the one deciding factor.

The encouragement that is now being ac-
corded independents is a constructive work.
The individuals and firms, which come within the
scope of these so-called independents, represent
to a large extent the smaller units whose ex-
istence upon a profitable basis of operation
means the indefinite continuance of a free, open
and competitive market which is the one means
of insuring the progress and stability of the
industry.

X/T UCH of the argument that is being ad-
¥ * vanced in favor of these smaller units is
badly pointed. The exhibitors of America can-
not be expected to view the situation other than
in a cold business light. To put forth the con-
tention that the independents should be sup-
ported because some day there might be a
monopoly and then the exhibitor would regret
that he did not support the independent is a
puerile and vapid way of meeting the issue.

As the industry now stands there are but
two classes of producers and distributors: The
program producer and distributor and the in-
dependent producer and distributor — and as far
as the abstract consideration of independence
is concerned, where the virtue is freedom from

monopolistic tendencies and open competition,
both are equally entitled to the palm. In order
that the "independent" may not be building his
hopes on the quicksands of disappointment it
is well that he bear in mind that an exhibitor's
first requirement is a definite, assured quantity
of product for his theatre.

♦ ♦ ♦

THE exhibitors of America are genuinely in-
terested in the cause of the independents,
not as martyrs in a holy cause, but simply as
business men who see in the independent pic-
ture something that is a real asset to their busi-
ness. They know that out of the independent
market have come some of the finest attractions
of the screen. They realize that the inde-
pendent distributor alone is able to pursue a
policy of selection; that he can reject a produc-
tion lacking in merit, whereas the program dis-
tributor is already bound to such a production
because of investment.

These are the considerations that invite the
attention of exhibitors ; these are the considera-
tions that should be put forward in advancing
the cause of the independents rather than the
nonsense of making a plea for support on the
argument that unless an exhibitor helps the
independent the program bogey-man will get
him. The independent may expect, and he will
receive, just the amount of support that the sta-
bility of his enterprise warrants, that his pic-
tures deserve and that his service to the ex-
hibitor entitles him to.

Practically any exhibitor can tell a story
of grief that came to him from an unheard of,
unannounced "independent" attraction, vouched
for by some unknown. To ask his support for
this class of stuff against established distribu-
tors— whether they be of the program or the
"independent" variety — is without sense or jus-
tification.

What the cause of the independents needs
most is to be brought out of the shadows of
political argumentation and into the open with
just claims backed by good product. With this
done the independent market will find itself re-
established in a market of greater opportunity
than ever before.

EXHIBITORS HERALD

September 3. 1921

JWARTIN J. QUI G LEY
PUBLISHER, ZP EDITOR

Published cicry Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 417 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

New York Office: 1476 Broadway. (Tele-
phone: Bryant 5111.)

Los Angeles Office: 6372 Hollywood Blvd.
(Telephone: 577-450)

All Editorial and Business Correspondence
should be addressed to the Chicago Of-
fices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year; Canada, $4.50 a year; Foreign
Countries (Postpaid), $5.00 a year. Sin-
gle copy, 25 cents.

Vol. XIII September 3, 1921 No. 10

If Mr. Mark Dintenfass still thinks
there are any good reasons why one
Jack Johnson, negro pugilist recently
released from prison after serving a
sentence for violation of the Mann
Act, should be starred in a motion
picture, this publication would be
pleased to contribute space for Mr.
Dintenfass to make known these rea-
sons.

Such a statement from Mr. Dinten-
fass should make interesting reading
and should form an answer to what
now appears as a very perplexing
question. Taking the announcement
that Mr. Dintenfass intends present-
ing Johnson in a motion picture for
its face value it would appear that
Mr. Dintenfass has wandered far
afield from the paths of common sense
and an even casual regard for the

reputation of the industry with the
general public.

* * *

Jack Johnson as a great pugilist is
only a memory. The public thought
concerning him is at this time filled
with the details of a sordid tale of
outraged public decency, followed by
years in exile as a fugitive from jus-
tice. Certain remarks attributed to
him at the time he was brought to
trial in Chicago will cause him ever
to remain an- object of disgust to right
thinking people everywhere. And this
is the person Mr. Dintenfass would
have grace the screens of motion pic-
ture theatres throughout America !

* * *

Exhibitors should not lose sight of
the fact that they have a very sub-
stantial and pertinent interest in the
subject of the tariff on films. As in
many other questions the weight of
exhibitor opinion is very likely to be
the deciding factor. Direct communi-
cation with members of Congress will
have a greater effect than any argu-
ment before a committee.

If a tax is placed on film importa-
tions it will be quickly followed by a
similar tax imposed by foreign
countries on film imported from the
United States. The inevitable result
of this will be a curtailment in the
amount of revenue received by the
American producer from the foreign
markets. The problem created by this
lessening in revenue would have to be
met in either of two ways : Higher
rentals charges to the American ex-
hibitor or the production of cheaper
pictures. Either alternative is highly
undesirable.

Re -Takes

J. R. M.

Home again !

Clean from New York.

They know how to clean you there.
Shows, $3.30 a seat. Eats, $'2 a look, or
$4 a smell.

On Broadway

"There goes Jack Johnson."

"Is that his real name?"

"Yes, and his pen name, too."
*

Just Set an' Set

The Hotel Bellclaire. Xew York, has a
"thinking room" on the roof. Noise-proof,
you know. It's always occupied. But,
as George Ade said a few years ago,
"You can lead a youth to college, but
vou can't make him think."

Japanese censors receive $Tj a month.
Well, some censors are worth that.
*

Oh, Porter!

A York state judge has declared the
cover charge illegal. The Pullman com-
pany has eliminated a few of the covers,
but not the charge.

H. C. L. Gag

"Waiter, tell me when it's six thirty."
"It's eight forty now, sir."
"I mean the time, not the check."
*

'Stoo Far

Those bar flies who were in training
as three mile swimmers are outa luck
with the distance lengthened to 12 miles.
*

Our Weekly Laugh

Tack Johnson is going to star in a
.film.

Can Now Whoop 'Er Up

I see Russia has abolished prohibition.
Probably on the theory, that things
couldn't be much worse.

Has a Mighty Kick

Opinions seem to differ as to the ef-
fect of the "home brew" amendment, but
there's no difference of opinion as to
the effect of most home brew.

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Full text of "Exhibitors Herald (Jul-Sep 1921)"

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