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OL. XVII, No. 10

Hmtrrrt fti „com4-ciat* mutUr, Auffu^* to. '917, •< **« 0*c# « CMCtfft, III., *md*r tkt Act »f March J, l*T9. September 1. 1923

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included in thi

THE
SENSATION
OF THE YEAR

featuring"

Mary Philbin

Norman Kerry

and 1

A Tremendous Cast

Directed by

RUPERT JULIAN

. (£? 5 j

4K9

LADYof
QpjTY

starring

Mr^nia\au

Mil ton Sills

Earle Fcxe, Bert Roach,
DorollieaWbertLionel
Belmore, RrttersonDial ,
Margaret Seddon and
hundreds of others . .

From the famous novel and play

by Fi-anoesHod^sonBurnett

A HOBART HENLEY

PRODUCTION

E3j \

Thundennj
Dawn

by John Blackwood

A TREMENDOUS
MELODRAMATIC
PRODUCTION

with

J.VARREN KERRI6AN

ANNAQ.NILSSON

and

TOM SANTSCHI

Winifred Bryson Edward Burns
Charles Clary Winter Hall

Richard Kean Anna May Wong

HARRY GARSON
PRODUCTION

featuring

Claire Windsor

(courtesy GOLDWVN PICT. CORP.)

Norman keny
Barbara Bedford

JRichard levers

From Geo.M. Cohan's successful,
production of the stage play by

RITAMIMAN

Directed by

Clarence Brcwn

pTlllllliilMlllilllllililiUlllllll

E X H I B I T O R S HER A L \)

September 1, 1923

An Achievement!

By outbidding the field
and paying a record price
we have obtained

For Early Distribution

Another Smashing Success

to follow

RUPERT OF , THE COMMON
HENTZAU and LAW

SELZNICK

Distributing
Corporation

September 1. 1923

K X H IIUTORS II E KALI)

" — We're going to do double duty, Min, and millions of folks who are wild about
us in the Gumps comic strips of hundreds of newspapers are going to flock to
the movies to see us brought to real life on the screen in a series of two reel
comedies made by Samuel Van RonkeL We'll be as welcome as rain in the
desert to the box-offices of exhibitors, and when an exhibitor dates our com-
edies it will be like casting a loaf of bread on the waters and seeing a whole
bakery come floating back!"

Will you get the money that the ready-made
patronage of millions of Gumps readers is
eager to spend at your box-office to see The
GUMPS comedies?

SEE YOUR UNIVERSAL EXCHANGE NOW !

Adapted from the famous
cartoons by

SIDNEY SMITH

Directed by

NORMAN TAUROG

Samuel Van Ronkel
Productions
featuring

FAY TINCHER and
JOE MURPHY

To be presented by

CARL LAEMMLE

RELEASED THRU UNIVERSAL

When you play
Tbmlhix in his
first comedy^
special

with "TONY"the Wonder Horse

A J.G. BLYSTONE /^f«fc\ PRODUCTION

The Entire 25
New Fox Specials
IF WINTER COMES
SOFT BOILED
THE ELEVENTH HOUR
ST. ELMO
MONNA VANNA
THE SILENT COMMAND
HELL'S HOLE
CAMEO KIRBY
NO MOTHER TO GUIDE

THE GOVERNOR'S LADY
DOES IT PAY?
SIX CYLINDER LOVE
THE TEMPLE OF VENUS
AROUND THE TOWN WITH

MR. GALLAGHER AND

MR. SHEAN
THE BLIZZARD
NORTH OF HUDSON BAY
THE SHEPHERD KING
THE NET

YOU CAN'T GET AWAY

WITH IT
THIS FREEDOM
HOOOMAN BLIND
THE SHADOW OF THE

EAST

THE ARIZONA EXPRESS
THE PLUNDERER -
GENTLE JULIA

LEADING NEWSPAPERS EVERYWHERE HAVE

RUN THE NOVEL "IF WINTER COMES

IDllkrti

Today-

s Toledo Jevgj

IF VKINTER COI

fF w^«l^nPsT pop-* * v

NEXT WEg£

The Sunday World

. Win %eta

IF WINTER
COMES

WHAT

WW-"-" ,

THECRVTICSSA^

"If Winter Comes" t

By A. S. St Hutfhin-son 1 . . ' j|J |||| ||j J

Don't miss the first installment ok -.. „ v.

best seller of England and America J : ||j \^\\_
appears in

The Kansas City Post { °f asD^

GREAT METROPOLITAN
DAILIES WHICH HAVE
RUN "IF WINTER COMES"

Chicago Post
Cleveland Press
Cincinnati Post
Kansas City Post
Pittsburgh Press
Denver Express
Detroit News
St. Louis Star
Philadelphia Ledger
New Orleans States
Portland News
Atlanta Journal

and 300 others!

"IF

Today'* '
COMCl

W.TROir NEWS; .V.'EnMK5DAV. MARCH 1*

TODAY'S "BEST SELLER"

Free to Readers of The Daily News

"If Wfc

GWilliamfox presents

IF WINTER CONES

fflie motion tidtuw version if M IGHTIER | harry MILLARDE

qa. S. 74. Uutdhimon's novel

Don't Blame

THE PITTSBURGH PRESS

| jL' rm ttt« tV mu th*

WIN 1 fcR w* ****** thst imA ™**r*7

CONIES *"* twa*^ame9t ** »" * "" ■*

THAN! THE
BOOK

tproclnMan

If Winter Comes"
§jf fffee Cleveland Press, Monday, March 27

tfttCAt RE

EXHIBITORS HERALD

September 1, 1923

mm fox

resents

with delight when .
you "COUNT UP*

.after showind these

SX IOHN

7/tfTAILO

comedy special

Reason

Released August 26th
Jirst of a series of.

"\ 8

e RAIN STORM

Released Jugiyth

•the new

William Fox presents

CLYDE COOK

7Mydist

tleleased August 79

Book Now and \m/I I ¥ I A \M CAY PROFIT
Play Early These WlLU/irl rUA PICTURES ~

WILLIAM FARNUM
^ GUN FIGHTER

cte<j by Lynn Reynolds

Released SEPT. %

DUSTIN FARNUM

cu ,N

]he Man Who Won

Directed by William Wellman
Released A UG. 2$

M 1

MALLIAM RUSSELL

Alias the Night
$s Wind6

The Grand-Asher Distributing Corporation
will release early in October

THE

LOVE
TRAP

GRAND

A S H E R

a Ben Wilson Production,
starring Bryant Washburn
and Mabel Forrest with a
supporting cast as remark-
able and attractive as the
story, itself, which was
written by Evelyn Camp-
bell, a well known and
very popular novelist.

THE LOVE TRAP

is not the greatest picture ever made, nor is
it the most gorgeous spectacle ever filmed.
It doesn't employ all of the most famous
stars in screendom and the money spent on
it is not as large as the foreign debt. It is
just another evidence of the concerted effort
which has been made to produce feature pic-
tures of a higher and more satisfying type.

Released by the Grand-Asher Distributing Corporation at
Fifteen West Forty-fourth Street, New York City.

Foreign Rights controlled by the Apollo Trading Corporation,
at Sixteen Hundred Broadway, New York City.

ooked

Solid

because

exhibitors learn that

METRO

PIC TURES

are ±00 % pictures

■

AN?* I ;

^Worthwhile theatr

leading the way

Some of the Representative Houses That

Atlanta, Ga The Howard

Boston, Mass The State

Buffalo, N. Y Shea's Hip

The State

Cleveland, O The Stillman

The Allen

Colorado Springs, Colo Rialto

Dallas, Tex The Palace

The Old Mill

Denver, Colo The Princess

The Rialto

Fresno, Cal The Kinema

Fort Worth, Tex The Palace

The Hippodrome

Houston, Tex The Capitol

The Queen
The Liberty

Los Angeles, Cal The State

Montreal, Can The Capitol

Oshawa, Can The Regent

Ottowa, Can The Regent

Toronto, Can The Hippodrome

Winnepeg, Can The Capitol

and

HUNDREDS OF OTHERS

furi/ Imperial 'Pictures. Ltd.,
Exclusive distributors thruout
great Britain. SlrWm jurq.Mrt^.Dir^

mcture ^

Sveryw

Bigger

Hare Already Booked Metro's 1923-24 Product

Vancouver The Capitol

Leavenworth, Kan The Abadallah

Milwaukee, Wis The Strand

Madison, Wis The Madison

New York, N. Y The Capitol

The Rialto
The Rivoli
Loew Circuit

Pittsburgh, Pa Loew's Aldine

Philadelphia, Pa Stanley Circuit

South Bend, Ind The Palace

San Francisco, Cal The Warfield

St. Paul, Minn The Capitol

The Aster

Toledo, Ohio The Valentine

Washington, D. C The Columbia

The Palace

Waukegon, 111 The Elite

Utica, N. Y Robbins Circuit

Southern Enterprises Theatres

Calgary, Can The Calgary

Hamilton, Ont The Capitol

London, Ont Loew's

and

HUNDREDS OF OTHERS

Picture is 4f

incture

&m&nq room

*7r room ,k ^* **** ^

AHHUSH.

by WILLIAM DUDLEY PELLEY

Adapted by Sce.na.rio by

H.H.VAN LOAN WINIFRED DUNN

Directed by PAUL POWELL

With a GREAT CAST incUdinc,

MILDRED HARRIS, LOUISE FAZENDA
LOUISE DRESSER ,CULLEN LANDI5
MARJORIE PREVOST, RALPH LEWIS
and others.

Produced under ike personal supervision.

of MAX GRAF

yury 9mptfwl Pictures lid.Ctclusive
V)iiiribu\ors ihruoui (Jreai. Britain,
SiV VJiUiavn jury Manoqinq iDiviciov

September 1, 1923

K \ I I I l'» I T O R S II E R A L D

"Loyal Lives"

From "Motion Picture News"

'"JOYAL LIVES' should meet
with universal approval.
The possibilities of exploita-
tion are many. There is a lot
of 'human interest' stuff packed
into the picture. The two big-
gest thrills in the picture are
the mail train hold-up and the
post office robbery. The cam-
era work is A-No. 1. So is the
photography. The story holds
the interest from first to last
scene. The picture as it stands
is a good one and will stand
on its own merits."

A Whitman Bennett Production

UUL

Exhibitors Everywhere

THE PICTURE WITH A SOUL

RALPH INCE Production

^Presented, by

MURRAY W. GARS SON

"Six days good business," Leland Theatre,
Albany, N. Y -Exhibitor's Trad, Rev.eW.

"Comments favorable," Geo W. Allen,
Capitol Theatre, New Bedford, Mass. —
Exhibitor'* Herald.

NOT AN UNFAVORABLE
COMMENT

"Excellent picture . . . Brandon Tynan
is wonderful." D. E. Fitton, Lyric Theatre,
Harrison, Ark— Exhibitor's Herald

"Strong drawing card." Loew's Orpheum,
Boston, Mass. — Exhibitor's Trade Review.

SPH3P ERE is a hundred per cent picture in
ULwPj every sense and meaning of the term.

A picture that has not received one
word of adverse criticism from the daily press,
public, exhibitors or trade publications. All
unite in classing it as the ideal box-office attrac-
tion, the last word in satisfaction to both theatre
owner and patron.

Throughout the hottest weather of the sum-
mer "SUCCESS" has lived up to its title, actu-
ally drawing so much business that many
houses playing it were able to break records
even during the "dog days" of the theatrical
season.

This means just one thing — that "SUCCESS"
is a picture you simply cannot afford not to
book. It's the kind of picture worth making
dates for, even to the extent of putting some
other film on the shelf to make room for it.
You'll want to thank everyone concerned in
the making of "SUCCESS" after you have
played it, and, —

It holds a direct appeal for all classes. There
is something in "SUCCESS" that will interest
every man, woman and child in your commu-
nity, it contains every element that goes into
the making of a perfect picture.

BOOK IT NOW

Unite in "Praise of*

With BRANDON TYNAN

NAOMI. CHI LDER-S * MARY ASTOR>
A-ncL OTHER* NOTABLE PLAVEP-S

Broadways Bi

WhatTheySaid

"Thrills, beauty, drama and
tense appeal predominate in
'The Qreen Qoddess'; it is a
vital, gripping play."

-THE NEW YORK AMERICAN

"HERE IS A PHOTO-
PLAY THAT SHOWS THE
DAWN OF A NEW ERA IN
THE MOTION PICTURE
WORLD."

— Nciu York Times

"What's Worth While: A
strong and well sustained
story; beauty and detail in
background; George Arliss-and
the entire cast."

— New York World

"IT IS NOT ONLY BEAU-
TIFULLY STAGED, BUT
THE ACTING IS EXCEL-
LENT AND THE DIREC-
TION FAULTLESS."

— New York Times

"We are ready to call 'The
Qreen Qoddess' the perfect pic'
ture if you like thrilling meio-
drama... Anyway don'tmiss it."

-NEW YORK TRIBUNE

[Directed hy

SIDNEY

OLCOTT

Opens to $2
Sam H. Harris

Thrills, Beauty, Drama, Tense Ap*
peal — There You Have "The Green
Goddess!" It Grips and Fascinates!
Each Detail, Each Episode, Each
Scene, the Final Smash Mark a
New Era in Motion Picture Produc*
tion! Two Years on Broadway as a
Stage Success! Now the "Green
Goddess" Triumphs Again/ It is
Supreme Art! It is Magnificent
Entertainment!

Distinctive

^ORPORATIOK

George

""■Alice Joyce

e utv£.£irN

oo top at the

The atre

Crowds Jammed the House, They
Watched in Silent Excitement the
Tense Dramatic Moments, They
Thrilled at the Mobs, They Were
Pulled Out of Their Seats by the
Climax — A Climax That's Never
Been Equalled! Forrest Halsey Has
Built a Perfect Story from William
Archer's Masterful Play* Sidney
Olcott Achieves Supreme Heights
in His Direction*

Pictures

presents

Arliss

DAVID POWELL and
HARRY T. MOREY in

WhatTheySaid

"All players in the cast, and
this includes even those who
served as extras, have done
their bits to make this the best
photoplay of its kind ever
produced."

— New York Times

"THE ENTIRE PRO-
DUCTION IS A SCREEN
TRIUMPH."

— Netf York American

"The fascinating splendor,
the thrilling mystery hold its
audience in a grip of iron."

— Daily Neivs

"ONE GLORIOUS MO-
MENT IN 'THE GREEN
GODDESS' IS CALCU-
LATED TO PULL THE
AUDIENCE OUT OF ITS
SEATS."

—New York Herald

"One of the most thoroughly
worth while pictures that has
been given us this year."

-MORNING TELEGRAPH

(Distributed /h/

i^ostnoboLitan

GODDESS

EXHIBITORS HERALD

September 1, 1923

Some Plain Facts About

The following sentences appeared in the advertisements of 8 motion picture producers in the trade
journals for just one issue (last week) :

the mightiest thriller of them all."
the sensation of the season."
the surprise sensation of the season."
the season's biggest picture."

'the mst stupendous production in the history of the
screen."

surpassing the bookings on any motion picture
ever filmed."

an absolutely new idea in motion pictures."

you've never played a better."

we'll amaze the world of motion pictures."

"box office sensation."

"the peak of world productin."

"outstanding triumph of the screen."

"will make motion picture history."

"the greatest attraction of the year."

"the most dramatic love story ever told."

"a stupendous picturization."

"the most lavish ever produced."

"the outstanding comedy creation of the year.

"never was a more satisfying picture made."

So there seems to be over a score of pictures each of which is (if reading is believing) the greatest
box office sensation in the history of the world.

But in order not to overlook anything in the line of superlatives, let us here reprint a few words
about some current Paramount Pictures.

1— THERE'S "HOLLYWOOD'

Space is too limited to reprint the reviews. Suffice to
say not one critic failed to praise this production — all of
them enthusiastically except Mae Tinee, who seemed to
think it was "drug propaganda" (no one has been able to
fathom just what she means).

As for business, "Hollywood" has really been doing
enormous business for three weeks at the Rivoli, New York,
and New Orpheum, Chicago, and that, too, in the mug-
giest weeks of the summer, both places.

William A. Johnston of Motion Picture News has this
to add:

"What we predicted about Paramount's 'Hollywood' is
bearing fruit at the New York Rivoli. The S. R. O. sign
is up and the head doorman is having a difficult time keep-
ing the customers in line. This exceptional picture will
create box office records everywhere.

"The whimsical story, the humor, the title, and the
long list of stars and celebrities — these combined will
stimulate deep interest in any community that harbors a
film theatre. Those who live in the open country will
make the pilgrimage by auto, or buggy, or bicycle — and
some will come on foot.

"Get it, quick, boys !"

2— AND "LAWFUL LARCENY"

Chicago liked this picture immensely. In New York the
added attraction of Gilda Gray prevented a fair idea of
the picture's pulling power. Variety's showman critic said :

"Here is a whale of a picture for entertainment purposes.
Sure-fire for any type of audience. Featuring of Hope

Hampton, Nita Naldi, Lew Cody and Conrad Nagel gives
more value at box office." Harrison's Reports say, "Should
give 100% satisfaction."

And some others call it "very well directed society drama,
with plenty of comedy," and the like.

September L, 1923

i:\lirBITOkS HERALD

Some (paramount (pictures

3— THEN THERE'S "HOMEWARD BOUND"

In opposition to "Hollywood," "Homeward Bound"
played to standing room only at the Rialto, New York.

all week big business, both because of Thomas Meighan,

the star, and because it's a darn good picture.

Here are a few comments :

"As neat a romance as has flashed across the screen in
some time. Rich adventure, real thrills, fascinating storm
at sea, fine staged and acted. Will pack 'em in any-
where," says Motion Picture News.

Moving Picture World states. "Excellnt production.
Will immensely please the Meighan following and should
provide satisfactory entertainment. I.ila Lee gives one of
the best performances of her career."

From George Rea, Washington, (). exhibitor, comes this
telegram: "'Homeward Bound' turning them away every
performance. Pleasing 100 per cent. By far the greatest
sea picture ever filmed. Immense business. Many thanks."

And the newspaper reviewers were equally enthusiastic.

4— AND "BLUEBEARD'S 8th WIFE"

This picture has just finished two capacity weeks at the
Rialto, in opposition to "Hollywood" and "The Covered
Wagon."

The critics are pretty well agreed that it's Gloria Swan-
son's best. Some of them say :

"Miss Swanson is to be congratulated on the vehicle
chosen for her." — Times. "Clever, amusing, skillfully
treated, and enhanced by Gloria's dazzling display of film
fashions." — American. "A sensation." — Telegram. "Ex-
cellent entertainment of the Franco-American brand." —
Telegraph.

5— AND "THECHEAT"

"The Cheat" hasn't played anywhere yet, but you ex-
hibitors who have seen it at the exchanges will agree pretty
well with the Motion Picture News reviewer when he says :

" 'The Cheat' marks the 'comeback' of Pola Negri. One
hundred per cent better than 'Bella Donna' and the best

tiling the Polish actress has done since 'Passion.'

"Staged in elaborate manner. Trial scene is a revela-
tion. Frm a dramatic viewpoint, 'The Cheat' is a huge
success. A real Pola Negri American production such as
we have hoped eventually to see. Will be a credit to any
screen."

6— AND "TO THE LAST MAN"

When Jesse L. Lasky saw the first finished print of
this picture, he wired to Mr. Zukor :

"Am proud to advise you our first Zane Grey picture,
'To the Last Man,' ranks beyond shadow of doubt as

Backgrounds of Tonto Basin,

greatest outdoor western

Arizona, are indescribable. Packed full of thrills. Richard
Dix and Lois Wilson give classical performances. Audi-
ences from small boys to grandfathers will simply love
this picture. Tried it out on mixed audience last night
and enthusiasm was tremendous."

7— AND "SALOMY JANE"

Nobody can say Paramount saves all the big ones for
cool weather. "Salomy Jane" is an August release. Ex-
hibitors Herald has this to say about it :

"A strong attraction for any house. Excellent story,
naturally told, with many splendid performances. Made
amid the big Redwoods. Jacqueline Logan excellent

'Salomy Jane.' Spirited action, human touches, humor,
and many thrills.

Motion Picture News : "A Superb production. Ex-
hibitors will be delighted with the new picture version —
which is a thing of beauty, color, thrill, romance and di-
rectorial excellence. You'll find it suitable for your house
no matter how big it is."

Other people's opinions of a few of the Paramount Pictures

now in the limelight

(paramount (pictures

•^FAMOUS PLAYERS-LAS KY CORPORATION

■ AOOLPH ZUKOR. P*»t.<ie»t .

Motion Picture News

Mothers-in-Law

(Preferred Pictures — Seven Reels)

(Reviewed by Frank Shelton)

GASNIER has scored again. In this picture lie gives us a human
document that compares with " The Old Nest " and " Over the
Hill ' in " human interest " ingredients. But this produc-
tion has an added value in that it is tilled with modern touches —
views of lite as lived by our jazz-crazed youth and middle-aged
folks. Therefore, the picture will appeal to old and young alike.

From every viewpoint, " Mothers-in-Law " is a distinctly high-class
contribution to our screen fare for the new season. It is a picture
that should bring real business to the box office. Everyone connected
with its making is to be congratulated.

The story is one of absorbing interest and will, no doubt, strike
home to many families who are going through just such a career as
is pictured here. And all praise to the players who enact the prin-
cipal roles. Edith Yorke as " Mom " Wingate brings a new and
wonderful "mother" portraiture to the shadow stage. . Her's is
a character painting that breathes naturalness. Gaston Glass and
Ruth Clifford as the young couple whose marital bark is nearly
sent on the rocks by misunderstandings and different likes and dis-
likes, really act — yes, act as they never have before. It is, by far,
the best thing Miss Clifford has done to date. Joseph Swickard as
the irascible, grouchy, unforgiving pater, puts over a Warfieldian
bit, while Crauford Kent and Vola Vale complete the personnel
" par excellence."

THEME. " A mother-in-law is just a mother with an-
other child to love." That subtitle aptly describes the theme.
When the young wife of this mother's son is about to go
astray, mother-in-law steps in and after a hard fight makes
the bride see the folly of her ways.

PRODUCTION HIGHLIGHTS. The storm scenes. The
departure of the son for the city. The party scene in the
farmhouse where the " fast set " is driven by the storm. The
excellent characterizations of each member of the cast, espe-
cially Miss Yorke, Mr. Glass, Miss Clifford and Mr. Swick-
ard. The Burmese party, a brilliant and spectacular interior.

DIRECTION. One of the best things Gasnier has ever
done. He has not permitted the interest of the observer to
relax for a moment. He has injected surprise after surprise
into his work. Under his masterful direction, the players
have given of their best.

DRAWING POWER. Just what 1923 folks want. You
should be able to make money with this if you go after it.

SUMMARY. Another " Over the Hill," with the sad stuff
relieved by modern jazz stuff. A really high class picture
possessing 100 per cent, entertainment value. The story is
told by a talented cast and is one that will appeal to every
member of the family. Elaborately staged throughout and
brilliantly directed.

THE CAST

David Wingate Gaston Glass

Vianna Courtleigh Ruth Clifford

" Mom " Wingate Edith Yorke

Newton Wingate Josef Swickard

Alden VanBuren Crauford Kent

Ina Philips Vola Vale

By Frank Dazey and Agnes Christine Johnston. Directed by
Gasnier. Scenario by Olga Printzlau. Photographed by Karl Struss.

Distributed by

PREFERRED PICTURES CORPN.

AL LICHTMAN - President MfG

1650 BROADWAY NEW YORK CITY

'Jolhs want

Jl ^foremost €>xhiblior
Says — ->

POSTAL TELEGRAPH - COMMERCIAL CABLES

RECEIVED AT

CLARENCE h MACKAY. Pn

RAM

DELIVERY NO.

Wttimto* TtUoram —If «a— <■ imtwUti hw tunutl afUr U* number of »poray— (Day LetUr) ~N. L." INiokt LetUr) or "H*u" {Night TtUmmt || I

tT«HO*»D tlHfl IMDICATIO OH THIS HKStMt

R84DE BD* 65 NL 12A
K DETROIT MICH AUG 13
AL LICHTMAN

PREFERRED PICTURES CORPN 1650 BV/AY HEWYORZ NY
AB WILDLY ENTHUSIASTIC OVER MOTHERS IN LAW WHICH I JUST SCREENED IN
CASTING DIRECTION STORY AND ACTING IT IS SUPERB IT IS A TRULY
MARVELOUS PICTURE AND IP A FORERUNNER OP YOUR SEASONS PRODUCTS All
TICKLED I SIGNED UP FOR THE FIFTEEN EXHIBITORS WHO BOOK IT WILL DO
THEMSELVES A FAVOR PREFERRED PICTURES ARE SURE TO BE PREFERRED BY
THE PUPL-^C AS WELL AS THE EXHIBITORS

PHIL GLEI CHMAN

BROADWAY -STRAND THEATRE

The ^Preferred Fifteen

THE BROKEN WING
MOTHERS-IN-LAW
THE VIRGINIAN
APRIL SHOWERS
MAYTIME
THE BOOMERANG
WHITE MAN
POISONED PARADISE
WHEN A WOMAN REACHES FORTY
THE MANSION OF ACHING HEARTS
THE BREATH OF SCANDAL
THE FIRST YEAR
THE TRIFLERS
FAINT PERFUME
MY LADY'S LIPS

PREFERRED PICTURES

Produced by B P. SCHULBERG

" ®

ASSOCIATED

Yes Sir!

Send them home happ^

Better than a detective story

Arthur F. Beck

w i

mm '

the comedy melodrama

rs the

Destroying

Angel

From the exciting novel by
Louis Joseph Vance

with

Mitchell Lewis-Ford Sterling- John Bowers- Noah Beery

EXHIBITORS

Arthur S K

ANE ■ P«i«iD!N

t Sells Itself!

and they will come again

One of thejear's best %0

Why Didn't He
Kiss Her?

To answer that question one must
see this tense drama with its thrilling
action and which the star has made so
alluring with comedy.

Every girl longs to be won by the sort
of fighting hero and lover that won
the girl in this unusual romance.

One of the years best 20

FOREIGN REPRESENTATIVE
SlDNEy GARRETT

Jazzy with Excitement
and Laughs

Feminine thrill of a secret wedding!
An actress kidnaped in bathing costume !j
Wild motor boat chase and stirring fight!
One solid hour of punches with laughter!

The women will love it

Six fast reels oP

Thrills and Tickles!

PHYSICAL DISTRIBUTORS

PATWE EXCHANGE'

INC.

Classic of the Screen

♦

EASTMAN THEAT

ATheateBeautiful

— not the biggest, but among the
BEST in the matter of architect-
ural design, artistic arrangement,
fine scenic effects, superb music and
a SUPERIOR QUALITY of
PHOTOPLAY ENTERTAIN-
MENT, That's why the

Eastman Theaiie

of Rochester, N. Y.,
leader among motion picture pal-
aces, has chosen for presentation
the entire week of September 23rd

'MAIN STREET

from the novel by Sinclair Lewis
with

FLORENCE VIDOR, MONTE BLUE
and a typical Warner cast
Directed by Harry Beaumont

September 1, 1923

K X H I B [TORS II K R A L I)

"Loyal Lives"

A the subsequent struggle but it is not
so much the thrills as the human interest
that makes the picture BIG. Faire
Binney is a vivacious piquant Peggy. If
we had the space we would commend
each member of the cast separately. They
deserve it.

"Exploitation of this picture should be
very easy, because it is a plea for the post-
man. Every postman will be glad to
help you sell it. It will get much word-
of-mouth publicity through mailmen and
their families."

From "Exhibitors Trade Review

HE big thrill is the train robbery and

A Whitman Bennett Production

1923 — SIX SUPER SPECIALS— 1924

We will produce and release during 1923-24 six tremendous, super specials.

With all star casts, the names of each of which will act as a one thousand
horse power magnet.

The first production temporarily titled

"VANITY OF MEN"

by Lois Zellner

A SENSATIONAL SOCIETY DRAMA THAT RIPS OFF THE MASK
OF MAN'S CONCEIT AND EXPOSES WOMAN'S GULLIBILITY.

Each one of the cast will be recognized as a stage favorite sufficient to act
alone as a box office attraction.

The Second Production

"INDECENT CLOTHES"

by John J. Fleming and Felicia Ormont

A TERRIFIC INDICTMENT AGAINST SOCIETY'S MODERN
FASHIONS, WITH ITS EVERY ACTION APPEALING TO THE
BASEST PASSIONS OF MEN AND WOMEN.

Here, too, there will be a cast fit to stamp this production as a special of specials.

The Third Production

"THE HAND OF GOD"

Working title

(From "The Diary of a Physician'')
By Dr. Samuel IV arren

Conceded by every literary authority to be the greatest heart-story written in the past
75 years. It proves to what end true love can reach.
A superlative production, with a superlative all-star cast.

All rights to the foregoing titles and productions protected

INDEPENDENT PICTURES CORPORATION

Jesse J. Goldburg, President
1540 Broadway New York City

I think: This is a modest "ad" on a tremendous proposition.

September 1, 1923

K X 1 1 I 1) [ TO R S II K R A L I)

"Loyal Lives"

IT has story, cast, action, exploitation
possibilities — everything that goes to
make a money-making picture and
is in the class with 'Over the Hill/
'Humoresque' and 'The Old Nest.5
Here is a gripping heart interest father
and mother story that brings genuine
tears. Brandon Tynan and Mary Carr
play the role of Dad and Mother O'Brien,
respectively, and theirs is a work of art.
Mary Carr is just as good as she was in
'Over the Hill' and Brandon Tynan is
better than ever. It has tears, thrills and
everything. If you want to start the
season right hop on this one."

From "Moving Picture World

A Whitman Bennett Production

EXHIBITORS HERALD

September 1, 1923

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IMPORTANT

Some confusion has been
caused by a motion picture
trade paper offering to the
trade a year's subscription
for $1.00.

The paper making this offer
is not EXHIBITORS
HERALD.

It would be impossible to
produce a trade paper of
the quality of the HERALD
for that amount.

To avoid misunderstanding,
exhibitors are reminded that
this paper is EXHIBI-
TORS HERALD, and it is
printed in CHICAGO.

You need the best magazine — don't be satisfied with substitutes

iimi ■•■ nun i inn in n nil in n ti 11 i it i in i i iniiiii hiiii;iiii liiiiini t iiiiuiiiiii iiiiiiiiiiiiiiiiiiiiiiiimmtiiiiiPMiii i iiiiiiiiiiimiii:

A GREAT I IN I b. W IM A I IUNAL t V bN I

^^tl and Ray RocKett announce to the exhibitors of the v^orld that

^DRAMATIC LIFE OF

BW AHAM LINCOLN

H AS been suc-
cessfully done
into a motion
picture after
two years of re-
search, twenty
weeks of actual
production
work, and they
offer it to the
public with ev-
ery assurance
that it will have
a wider and
more sympa-
thetic appeal
and will endure
longer in the
hearts of picture
goers than any
other product of
the motion cam-
era of this de-
cade.

"The Dramatic Life of

ABRAHAM LINCOLN"

Is a pictorial record of the life and events of Abraham Lincoln from
log cabin to White House — as child, boy, youth, man: as rail
splitter, flat-boatman, clerk, soldier, postmaster, surveyor, lawyer,
politician, orator, congressman, President of the United States, lover,
husband, father; as philosopher, statesman, emancipator and cham-
pion of the common people of all the w orld. A burning drama of
the most amazins career in history.

Aft KAN FAS MICHIGAN FlOtfllM V'V.^S iCwA Wi;wl

William Moron
as John Wi Ixes BootK

Gc orge A/Bi Kings
as Abraham Lincoln.

I run11"'1

HIIIIIIMIMIIIMIIIII'MIIIIIIIIIIIIIIMIIlll

ii n if i ii • i il >• i mill Mini iiiik IM 1 1 ' ti

=12

Ruth Clifford
as Ann Rutledge

;iiiiiiiiiiiiiiiiiii(iMiiiiifiiiiiiiiiii,i,

1 1 ii'

AS THIS glorious monument enshrines
forever the memory of Abraham Lincoln so
shall our picture-play of his exalted life record
and preserve for generations yet unborn its
beauty, power, pathos and its wondrous les-
sons. Its like has not been seen nor will be
seen again.

=1 ii nt fit in

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;<A Z.2 l C ■? A C 5

William Humphrey
as Stephen A. Douglas

Nell Craig
as Mrs Abraham Lincoln

Irene Hunt and Danny Hoy
as Nancy HanKs Lincoln
and Youn^ Abraham.

///

XJEITHER screen nor stage has ever seen a
^ story so absorbing as the life and events
of Abraham Lincoln. The world has never
known the half of it. No medium but the
motion picture can adequately interpret this
great life, and that picture is "The Dramatic
Life of Abraham Lincoln."

lIllllllllllllllllllllllllllllllllilllllliliilKim

THE LINCOLN PLAYERS

Ruth Clifford
Westcott B. Clark
Eddie 3urns
Eddie Sutherland
Mabel Trunnelle
Harry Dunkinson
Danny Hoy
Geo. Reehms
Edward Cecil
Francis Powers

Nell Craig
Irene Hunt
Homer Willits
Fay McKenzie
Walter Rodgers
Jack Radke
Dolly McLean
Albert Hart
Theo. Von Eltz
Cordelia Callahan

George A. Billings, as

Supported

Pat Hartigan
Jas. Gordon
William Humphrey
Geo. Dromgold
Mark Fenton
Mickey Moore
Wm. Duvall
Fred Kelsey
Genevieve Blinn
Jas. Welch

Abraham Lincoln

Chas. French
Otis Harlan
Robert Boulder
Alfred Allen
Frances Hatton
Fay Holderness
"Peaches" Jackson
Margaret McWade
Frank Newberg
Wm. Bertram

William Moran
Lillian Leighton
Fred Manly .
Drexel Biddle
Templar Saxe
Richard Johnson
W. L. McPheeters
Earl Schenk
Laurence Grant
Roy Caulson

Louise Fazenda
Willis Marks
Frances Raymond
Robt. Milasch
Newton Hall
Wm. Mclllwain
Jas. Blackwell
John Steppling
Edward Ayers
Miles McCarthy

At the official reception and ball in the famous East Room of the White House a young American woman just returned from abroad
shows President Lincoln and guests the steps of the famous Hop Jim Croiv Dance.

100,000,000 Americans

Will see this picture — 500,000,000 people of other nations will see it. Its filming is a service to the world. The

honor of its making goes to

AL AND RAY ROCKETT PHIL ROSEN, Director FRANCES MARION, Scenarist

ROBERT KURRLE and LYMAN BROENING, Cinematographers
THE ROCKETT LINCOLN FILM CO. SILAS E. SNYDER, Director of Publicity

Executive Offices: Suite 305 Security Building, Hollywood

EXHIBITORS HERALD

September 1, 1923

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

The Midnight Cabaret (Vitagraph),
with Larry Semon. — Another notch in
Larry's guns of laughter. He sure knocks
'em cold with this one. Ran it with
Grandma's Boy. Sure made a laugh pro-
gram. Larry has a frog in this comedy
that gives plenty of excitement. Film
extra good. — Reis & Miller, Lake View
Theatre, Lake View, Iowa.

Semon Comedies (Vitagraph), with
Larry Semon. — The best two-reel come-
dies on the market. You never get a
punk one. They are all good. Worth
twice the price of any other two-reel
comedy I have ever run. — G. Otto Hart-
soe, North Newton Theatre, Newton,
N. C

Golf (Vitagraph), with Larry Semon.
Another Semon knockout. Everybody
well pleased. Brought roar after roar
from audience. If you haven't run any
Semons try 'em, they are great. — Ander-
son & Weatherby, Gem Theatre, Omaha,
Nebr.

No Wedding Bells (Vitagraph), with
Larry Semon. — Good. Semon getting
better each picture. — J. P. Jones, Yale
Theatre, Groesbeck, Tex.

The Bakery, with Larry Semon. — Got
the jack and sent them home asking for
more. — J. W. May, Grand Theatre, Shaw-
neetown, 111.

Golf (Vitagraph), with Larry Semon. —
Oh, boy. It's a scream. Larry is there
with the laughs every time. — P. E. Doe,
Electric Theatre, Arcadia, Nebr.

Semon Comedies (Vitagraph), with
Larry Semon. — Use one of these com-
edies every Friday and have not used a
bad one yet. Vitagraph has a lot of ex-
ploitation on these subjects. Be sure to
use it. — M. Oppenheimer, Lafayette The-
atre, New Orleans, La.

The Fly Cop (Vitagraph), with Larry
Semon. — They laughed so hard that they
shook all the rivets and bolts out of the
seats and my theatre is a wreck. Will
have to take out a tornado insurance pol-
icy when Semon comes to bat again. He
sure puts the Vita in Vitagraph. — Philip
Rand, Rex Theatre, Salmon, Idaho.

Larry Semon Comedies (Vitagraph). —
These comedies are consistently good.
You cannot go wrong on them. — C. C.
Clendenen, Amusu Theatre, Marlinton,
W. Va.

The Bakery (Vitagraph), with Larry
Semon. — Good. You'll laugh till your
sides ache on this one. — Wm. Hinds,
Opera House, Odell, Nebr.

Simple Life (Vitagraph), with Larry
Semon. — Good. Roar after roar. Book
them, boys. Played to a packed house.
Patrons pleased. — E. W. Harrell, Royal
Theatre, Rison, Ark.

The Agent (Vitagraph), with Larry
Semon. — Good, clever comedy. Semon
seems to bring the laughs when others
fail. — L. B. Lewis, Gayety Theatre, Ft.
Worth, Tex.

The Grocery Clerk (Vitagraph), with
Larry Semon. — This should have been
called "Riot" or something else, as it is
one itself. Brought roar after roar. Se-
mon comedies are hard to beat. Larry
very popular with us. — Anderson &
Weatherby, Gem Theatre, Omaha, Nebr.

The Counter Jumper (Vitagraph), with
Larry Semon. — Larry pulled a stunt in
this one with an egg which was a fine
enough treat. — Smith Read, Patriot The-
atre, DeKalb, Tex.

The Counter Jumper (Vitagraph), with
Larry Semon. — A good slapstick comedy,
entitled to be featured. Patrons liked it
and talked about it. Went bigger and
better than the feature drama. Helped
at box office. Rosenfield, Hopp & Co.,
Fort Armstrong Theatre, Rock Island, 111.

The Rent Collector (Vitagraph), with
Larry Semon. — This comedy sure kept my
house in a scream. I think the music
was seldom heard. Excellent. — Mrs. C.
H. Cannon, Gem Theatre, Kouts, Ind.

Semon Comedies (Vitagraph). — All
good bets if they can be bought right. —
Parmele Theatre Co., Parmele Theatre,
Plattsmouth, Nebr.

The Hick (Vitagraph), with Larry Se-
mon.— As all other Semons are good. If
you are not running these, try one. — J.
W. Andresen, Rialto Theatre, Cozad,
Nebr.

The Saw Mill (Vitagraph), with Larry
Semon. — It's just the same old story. All
Semons are good and satisfy your audi-
ence because, as comedies, they are every-
thing that could be expected of them. —
Horn & Morgan, Star Theatre, Hay
Springs, Nebr.

The Fly Cop (Vitagraph), with Larry
Semon. — This two-reel comedy is full of
action and plenty of laughs. My patrons
like Semon comedies. — P. G. Held, Ster-
ling Theatre, Fairmont, Nebr.

No Wedding Bells (Vitagraph), with
Larry Semon. — Absolutely a good clean
comedy. Semon is there when it comes
to slapstick. You can't find better com-
edies than Semon's. — Reis & Miller, Lake
View Theatre, Lake View, Iowa.

The Sportsman (Vitagraph), with
Larry Semon. — Larry is the boy that gets
the laughs out of our patrons. Ran this
with our Sunday program. Everybody
pleased. — 'Anderson & Weatherby, Gem
Theatre, Omaha, Nebr.

The Suitor (Vitagraph), with Larry
Semon. — This is one of Larry Semon's
best two-reel comedies. If you haven't
played this be sure and book same. — P.

G. Held, Sterling Theatre, Fairmont, Neb.
The Rent Collector (Vitagraph), with

Larry Semon. — Another good Semon.
'This kind gets the house to roar, espe-
cially the kids. — J. W. Andresen, Rialto
Theatre, Cozad, Nebr.

Semon Comedies (Vitagraph), with
Larry Semon. — These comedies can't be
beaten. The Rent Collector is good, but
The Suitor is a knockout. — H. E. Par-
trick, Palace Theatre, North Rose, N. Y.

Semon Comedies (Vitagraph), with
Larry Semon. — Larry is there with the
goods every time. He would jump from
the top of the Woolworth Building to get
a laugh. — L. G. Beecher, New Lyndon,
Theatre, Lyndonville, N. Y.

Semon Comedies (Vitagraph), with
Larry Semon. — Will strengthen and often
put over some programs. All good. — S.

H. Borisky, American Theatre. Chatta-
nooga, Tenn.

Well I'll Be (Vitagraph), with Larry
Semon. — Like all Semon's, good. — Geo.
C. Starkey, Opera House, Montour Falls,
N. Y.

The Simple Life (Vitagraph), with
Larry Semon. — Have played a number of
Semon comedies and they all draw and
are fine. This no exception. — Geo. C.
Starkey, Opera House, Montour Falls,
N. Y.

No Wedding BeMs (Vitagraph), with
Larry Semon. — Anoth&r very good one
with Semon. He prances through this
one with his usual fine bunch of pep and
it is a revelation to see him running and
jumping out of third story windows just
like you would step off of the veranda.
Semon's comedies are good and this one
keeps up his fine reputation for snappy
tricks in comedy. — W. H. Brenner, Cozy
Theatre, Winchester, Ind.

The Counter Jumper (Vitagraph), with
Larry Semon. — Best Semon comedy yet.
They laughed from start to finish. If
your folks like to laugh follow a sad fea-
ture with this one and win. — E. D. Keil-
mann, Grand Theatre, Topeka, Kans.

The Rent Collector (Vitagraph), with
Larry Semon. — A scream, a whirlwind, a
cyclone of fun. How does he do it? We
are for Larry, as he seldom fails to knock
'em dead. For action and real fun his
comedies are the snake's hips and the
cat's meow every time. I am playing
them all. — H. P. Thompson, Liberty The-
atre, Pardeeville, Wis.

The Hick (Vitagraph), with Larry Se-
mon.— Very few comedies today that are
better than this one. Kept house laugh-
ing all of the time. — S. G. Ihde, Photo-
play Theatre, Ashland, Kans.

The Barnyard (Vitagraph), with Larry
Semon. — Hats off again to Larry. He
sure made a real comedy in this one. Ac-
tion all the way through. If it doesn't
get the laughs your people are dead. Film
in fine shape. — Reis & Miller, Lake View
Theatre, Lake View, Iowa.

The Grocery Clerk (Vitagraph), with
Larry Semon. — Semon comedies one good
buy. Always draws here. — Katherine
Dowling, Ark Theatre, Logansport, Ind.

Semon Comedies (Vitagraph), with
Larry Semon. — We have shown a good
number of Semon comedies and have
found every one a knockout. I find
that showing the comedy last works out
the best. — Henry Saubers, Fad Theatre,
Fairfax, S. D.

The Agent (Vitagraph), with Larry
Semon. — '"Laugh with Larry" is what
they did. All Semon comedies average
up so you can depend on them. — B. C.
Brown, Temple Theatre, Viroqua, Wis.

Golf (Vitagraph), with Larry Semon. —
As usual, all comedy — every inch a laugh.
Semon should make a hit with everyone
in this one. — T. W. Young, Jr., Vaudette
Theatre, Dyersburg, Tenn.

The Counter Jumper (Vitagraph), with
Larry Semon. — .Put this one on with
Thomas Meighan in The Man Who Saw
Tomorrow and pulled 'em in to very good
business for two days. All Semon come-
dies go over big here. — H. Van Buskirk,
Temple Theatre, Mishawaka, Ind.

The Fly Cop (Vitagraph), with Larry
Semon. — Very good. Got many good
hearty laughs. Semon seems to be one
of top notchers. — P. O. Roby, Latona
Theatre, Williamsburg, Iowa.

Golf (Vitagraph), with Larry Semon. —
A feature comedy. One of his best. — N.
F. Loibl, Chimes Theatre, Cedarburg,
Wis.

The Agent (Vitagraph), with Larry
Semon. — The wise theatre man runs
Larry Semon comedies not to please only
his patrons but to please the box office.
This one in particular is a knockout and
kept the audience in an uproar. Book it
sure. — W. E. Elkin, Temple Theatre,
Aberdeen, Miss. * ✓

— Advertisement

September 1, 1923 EXHIBITORS HERALD -29

•What the Picture Did For Me':

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

A Pair of Kings (Vitagraph), with
Larry Semon. — Larry always gets the
dough. He brings the crowds and laughs,
too. Absolutely the best on the market. —
Roy L- Dowling, Ozark theatre, Ozark,
Ala.

Larry Semon Comedies (Vitagraph). —
If you are not playing the Semon Come-
dies you sure owe it to yourself to play
them, as there are no better comedies
made. I have booked all of them. After

you play one you will play them all. A.

E. Berlin, Jr., Lyric theatre, Rock Falls,
111.

Larry Semon Comedies (Vitagraph). —
Not one but all of these a tonic for a
sick box office if you give these to your
people. The king of slapstick comedies,
well made, fast and laughs in all of them.
— Bowen & Charles Theatre Circuit,
Vader, Wash.

The Fall Guy (V), with Larry Semon.
— If your patrons like slapstick, give
them all the Semons. This one brought
the house down. Play these with fea-
tures, and how they eat 'em up. — R. A.
Botts, Grand theatre, Carrington, N. D.

The Bell Hop (Vita.), with Larry Se-
mon.— A great comedy. — G. W. Sum-
mers, Royal theatre, Unionville, Mo.

The Grocery Clerk (Vitagraph), with
Larry Semon- — One of the best comedies
ever made. A laugh in every foot. — A.
G. Miller, Miller theatre, Atkinson, Neb.

The Agent (Vitagraph), with Larry
Semon. — A comedy that is a scream from
beginning to end, and the barrel stuff is
the best thing done in comedy for some
time. There is action to who tied the
pup and keeps the audience in an uproar.
W. H. Brenner, Cozy theatre, Winches-
ter, Ind.

The Hick (Vitagraph), with Larry
Semon. — I never heard people laugh as
heartily as they did over this one. And
how couM they help it? Many came
back to see it .the second night. Exploit
it good. It will meet your highest ex-
pectations.— Mrs. W. H. Heifer, Itasca
theatre, Alice, Tex.

Larry Semon Comedies (Vitagraph). —
The exhibitor who fails to play these
comedies is sure overlooking a good bet.
Have played them all and not a bad one
yet. — E. O- Ford, Broadway theatre,
Brooklyn, la.

Golf (Vitagraph), with Larry Semon.
— Oh, Boy, what a comedy. Just one
explosion after another. It's Semon's
best. Am paying too much for him,
though.— C. R. Sullivan, Fair theatre,
Amarillo, Tex.

The Saw Mill (Vitagraph), with Larry
Semon. — A very good comedy. Larry is
all right.— N. O. Foster, Elite theatre,
Otsego, Mich.

Dew Drop Inn (V.), with Larry Se-
mon.— Best of the Larry Semon come-
dies I have run. Semon has brought me
business. When I don't have Semon I
have from seven to ten children. When
I do have him I get from forty to sixty.
— A. Names, Strand theatre, McCracken,
Kan. <9

The Star Boarder (Vitagraph), with
Larry Semon. — Semon comedies draw
better than serials. Pack the house with
every Semon comedy. Brother, book
Semon for big box office receipts. — M. L.
jtepWg, Dreamland theatre, Norris,

The Sawmill (Vitagraph), with Larry
Semon. — If you need a good slapstick
comedy, you cannot find a better. In
fact, you can pick Semon comedies with
your eyes closed; they are all good. Also
Vitagraph is to be complimented on the
way they sell them. — J. J. Kudlacek, Swan
theatre, Swanton, Neb.

Golf (Vitagraph), with Larry Semon.
— A good comedy. It will please the
public as it is different from ordinary
comedies. — Walter Gerrib, Eagle theatre,
Westville, 111-

The Grocery Clerk (Vitagraph), with
Larry Semon. — A howling success in the
way of a two reel comedy. One thing
happens right after another and you'll
laugh at them all.— W. P. Perry, Rialto
theatre, Cheyenne Wells, Colo.

The Show (Vitagraph), with Larry Se-
mon.— One of his best. Lots of new stuff
in this one. Play this one strong. They
will eat it up. You can't play it too
strong. Tell them that you got a real
comedy coming. — William Thacher,
Royal theatre, Salina, Kan.

The Hick (Vitagraph), with Larry Se-
mon.— Larry sure delivers the laughs.
Have run a number of his comedies and
have not had a poor one. We consider
these the best comedies on the market,
because they sure get the laughs. — H. G.
Stettmund, Jr., Odeon theatre, Chandler,
Okla.

Larry Semon Comedies (V.). — Good
consistent comedies that always give the
best of satisfaction. — Custer Carland, Vic-
toria theatre, Frankfort, Mich.

Golf (V.), with Larry Semon. — If you
are not playing Semon comedies you are
losing monev. This one is a knockout.
—J- W. Crouch, Elite theatre, St. Paul,
Neb.

The Sawmill (Vitagraph), with Larry
Semon. — Semon's greatest comedy, and
I have run them all. — Harry Threde,
Scenic theatre, Holstein, la.

Semon Comedies (V.). — Just half
through with a series of ten Semon come-
dies. Consider them the best comedies
for the money I ever booked. — L. W.
Smith, Fraternity theatre, Henry, S. Dak.

The Sawmill (Vitagraph), with Larry
Semon. — Semon always good for here.
Went over like a house afire. — S. R.
Peake, Pastime theatre, Maquoketa, la.

The Agent (Vitagraph), with Larry
Semon. — A dandy comedy, and pulled a
good crowd. Patrons were more than
satisfied. — N. Calbeck, Auditorium the-
atre, Nappanee, Ind.

The Grocery Clerk, with Larry Semon.
— This is my first Semon. I have been
afraid of them on account of the price
in a small town, but believe me they are
worth it. Every inch a laugh. — R. S.
Moore, Gem theatre, Snyder, Okla.

The Bell Hop (Vitagraph), with Larry
Semon. — A good comedy with many good
stunts. One of his best. — E. S. Sutter,
Columbia theatre, Kansas City, Mo.

The Bell Hop (Vitagraph), with Larry
Semon. — When we have a rather flat
program we always wish we had a Semon
booked with it. These are getting better
with each release. How they roared and
laughed and then asked when the next
one would be here. — J. W. Joerger and
H. M. Maloney, O- K. theatre, Enter-
prise, Ore.

The Bell Hop (Vitagraph), with Laro
Semon. — Boys, here is a comedian that
draws and pleases. His comedies are the
best rough and tumble I have ever seen.
They are 100 per cent pure. The Bell
Hop is extremely funny. — W- E. Elkin,
Temple theatre, Aberdeen, Miss.

The Rent Collector (Vitagraph), with
Larry Semon. — Excellent. One of the
greatest comedies ever produced. They
won't only laugh, they will scream. — J. N.
Schwartwalder, Universal theatre, Au-
burn, N. Y.

Solid Concrete (V.), with Larry Semon.
— 100 per cent entertainment. Kept my
audience in an uproar from start to fin-
ish. If you are not running Semon come-
dies, you are standing in your own light-
— D. A. White. Cozy theatre, Checotah,
Okla.

The Saw Mill (V.), with Larry Semon.
— A riot from start to finish. Larry's
the slap-stick king. — W. Ray Erne, Ri-
alto theatre, Charlotte, Mich.

A Pair of Kings (Vitagraph), with
Larry Semon. — Larry is always good, as
we used to say about the stuff sold in our
younger days, "but some are better than
others," and the same with Larry. Play
it, it will please. — D. Filizola, Empress
theatre, Fort Scott, Kan.

Larry Semon Comedies (Vitagraph) —
Consistently the best comedies to be had.
— M. L. Guier, Auditorium theatre, Sla-
ter, Mo.

Larry Semon Comedies (Vitagraph). —
Any exhibitor can see them and be bet-
ter off for doing so. — Frank E. Lee, Lee's
theatre, Three Oaks, Mich.

The Show (Vitagraph), with Larry
Semon. — The best comedy of his ca-
reer, and one of the best ever produced.
Contains as many thrills as the average
serial. — W. W. White, Jefferson theatre,
Jefferson City, Tenn.

The Bell Hop (Vitagraph) with Larry
Semon- — Larry is a genuine "big league"
comedy star with our audiences. We
have played every Larry Semon comedy
that Vitagraph has ever released. In
fact, we used the first, second and third
groups twice. This one contains one of
the most thrilling stunts of any previous
Semon comedy, and it fairly took the ca-
pacity audience right up out of their
seats. Fact is, Larry's comedies get bet-
ter with every one he makes. — Harry M.
Palmer, Liberty theatre, Washington,
Ind.

The Bell Hop (Vitagraph), with Larry
Semon. — A sure riot of fun. Best Semon
comedy run to date. Semon in a class
by himself. — A. H. McLaughlin, Criterion
theatre, Oklahoma City, Okla.

Semon Comedies (V.) — Good slapstick
comedies. To get a good laugh book
Semon Comedies. Well liked here — L.
A. White, Majestic theatre, Sherwood,
N. D.

Solid Concrete (Vitagraph), with Larry
Semon. — We have used ten of Semon's
latest comedies. Have found them all
good laugh producers. Try them with a
mixed program. — J. S. Wasserman,
Rialto theatre, Pecos, Tex.

The Saw Mill (Vitagraph), with Larry
Semon. — This is the best Semon corned*
to date. Have run eight of his comediet
and all were good. He sure gets th»
laughs. Book them. — A. A. Neese, Bead**
rice theatre, Haw River, N, C.

— Advertisement

iJAe man who tries

to slip ouer ,
a salacious picture -
J/e's nothing

EVERYBODY'S saying it! We've made "Dulcy" the talk of
the whole U. S. A. We've cartooned it in leading news-
papers ; we've publicized it in news stories ; thousands of thea-
tres are using trailers and it has been0 broadcasted throughout
the land. No one says Dumb-bell am more. The pet name for
a bone-head is now "Dulcy."

Mr! Exhibitor, it's up to you to cash in on this nation-wide pub-
licity by playing Miss Talmadge's latest picture, her first since
"East Is West." And there's a big treat in store for your
patrons, for this is one of the finest comedy-dramas of the year.
Don't be a Dulcy. Go to it!

Joseph M.Schencl^

presents

CONS

TAW

The Adventures of a Delightful Dumb-belle

Adapted by John Emerson and Anita Loos
from the play by George S. Kaufman and Marc
Connelly: continuity by C.Gardner Sullivan.
Photographed by Herbert Brodin

Directed by Sidney Franklin

A "Kr>&t national Picture

t'oducei' u/ho doesn't
t production costs —
' ch/urhot - —

yha exhibitor a/ho doesn't + *
look out for the comfort
of his patrons ■

J3oh/ J/e's nothing
hut a ■

XUour/arhata

Ohe producer u/ho newer

figures on the
advertising angle

■ Oh/
— What a

m DULCY

, ->ft<w cvho
Oh, what

• thing; but a^^^

ho is/

DULCY

ne b°by who
' -> ,mfJ'ed out on

jhe man u/ho-

tv slip over VYo* "
a salaaous picture -\« ■

Jfe's nothing
but a ^

DULCY

J3ah/ lt . ~F^S

DpXcY

Ohe lady who tell?
her husband
about the charms of I
• /iodolpho —
\CoAifVuhata.

ULC1 DULCY

he cvasS

and still more

Proof No. 13

Money couldn't buy the
screen rights to

Richard Walton Tally's

stage sensation

"THE BIRD OF PARADISE"

Mr. Tully, producer of "Trilby." "Omar the Tent-
maker," and "The Masquerader," is transferring to
the screen as a First National Picture, the play whose
history is written in broken records and capacity
houses throughout the world.

Proof No. 15

Joseph M. Schenck presents

CONSTANCE TALMADGE

"The Dangerous Maid"

Outjesting court jesters, putting a pin in
royal pomp, Constance Talmadge as the
flirtatious rebel in the Court of King James,
provides a picture that parallels "East Is
West" and "Dulcy" as a Big Time Attrac-
tion.

Proof No. 14

Another by the man who made
"Children of Dust" and "Humoresque"

Arthur H. Jacobs

presents the

Frank Borzage Production
"THE AGE OF DESIRE"

Mary Philbin, William Collier, Jr., and Myrtle Sted-
man in a production as human and heart-holding as
only Borzage can achieve. From the story by Dixie
Willson, full of thrill, mystery and real life-drama

No. 16

The book surprised !
The picture startles !

"THUNDERGATE"

by Sidney Herschel Small

The thrills they want, the drama they
want, the spectacular splendor they talk
about. And look at the cast!

OWEN MOORE— SYLVIA BREAMER
TULLY MARSHALL— ROBT. McKIM
VIRGINIA BROWN FAIRE!

Directed by Joseph De Grasse

First National Hits

Proof No. 17

CORINNE GRIFFITH

In a Series of Exceptional
Corinne Griffith Productions

commencing with the much-discussed
Broadway hit

"LILIES OF THE FIELD"

Books and plays of nation-wide renown secured as
Miss Griffith's starring vehicles, and imbued with
her dramatic genius, represent the box-office ideal
— famous star in famous story perfectly produced.

Proof No. 18

M. C. Levee
presents

MAURICE TOURNEUR

the magician of the Box-Office — the man
who made "The Isle of Lost Ships" and
"The Brass Bottle" — whose latest produc-
tion is

"TWO LITTLE VAGRANTS"

You know that Tourneur's pictures
conjure crowds !

CONFIDENCE in First
National's remarkable
schedule for the new season
has this unassailable basis:
the public made every pic-
ture. Every famous star,
director, stage-success and
best-seller represented, is
there because of proven
popularity. Eighteen of the
reasons why First National
leads have been published.
Those proofs will be multi-
plied and continued on the
screens of the biggest thea-
tres everywhere. Exhibitors
know they can bank on
First National .

minium iiiiiiiiiniiiiiiiiiiiiiiiiiiiii i mhiiiiiiiiiiii

3xtAt
national
1Hcture/>

iS 11~ CAR. AT GOLD"

at we oox office

sNeas Xjork Ccren/hcf World

'presents a
production

ASS POTTtf

£y 3 Gnstey

Critics Call It

Best of Year

"Full of fun — couldn't be bettered."
Des Moines, la., Tribune.

"It's 22-karat gold."— New York
Evening World.

"Unique and amusing." — Indianap-
olis News.

"There's excitement and surprises
every minute." — Omaha Daily News.

"Hilarious with laughs and infec-
tious mirth." — Cleveland Plain
Dealer.

"Elaborate and sumptuous with
striking effects — exquisite in artistry."
— Rochester Herald.

"The most interesting picture of
the year." — New York World.

"Fine screen entertainment."
Cleveland News.

'The movies at their best." — New
York Mail.

by Maurice UourneuK
7he man arho directed
"Ihe Ssle of Cost Ships

jf Foreign Rights Controlled by V_
[Associated First National Pictures IncJ
\ 383 Madison Avenue, New "fork ^

A 3te*fc national ftcttri

j!i ii in! u m 8 ,

EXHIBITORS HERALD

The Independent Film Trade Paper

Vol. XVII

September 1, 1923

No. 10

689662 A

ASTOS, LENOX AND
Tli-DEN FOUNDATIONS
R 1&23 L

I N T flrrs TS SUE

OF SPECIAL INTEREST

"A Turning Point," an editorial by Martin J. Quigley 3$

"The Green Goddess," a review, by Martin J. Quigley 42

"Mr. X lb Discusses Contracts and Salesmen," by Bert E. Fahrney 40

"To the Last Man," a review, by William R. Weaver 61

"Herald Only" Club Enrollments Reach Half Century Mark 71

Paramount to Adopt Drastic Change in Booking Policy 37

George K. Spoor Confident He Can Give Depth to Screen 44

NEWS OF THE WEEK

Kansas Exhibitors to Hold Second Meeting at Wichita Sept. 24 37

M. P. T. O. Urges Members to Aid Tax Repeal 38

Motion Picture Day Committee Is Named 39

Wisconsin Exhibitors Join Drive for Repeal of Taxes 39

Carl Anderson Product to Go Through Film Booking Offices 41

Oklahoma Exhibitor Sues Famous Players-Lasky 41

Theatrical Insurance Company Formed by New York Men 51

Barbara LaMarr to Star in Four Arthur H. Sawyer Productions 41

PICTURES OF THE WEEK

Pictorial Section 45

2,500 letter carriers of Los Angeles attend F. B. O. "Mail Man" meeting .... Exhibitor
Peterson's cartoon on admission tax menace .... Educational convention held in New York
.... Louis B. Mayer signs Winifred Bryson as star .... Gallagher and Shean arrive
at Fox Studio, New York, for first picture.
Exploitation Pictures 55

WRITTEN-BY-EXHIBITORS DEPARTMENTS

"What the Picture Did For Me" 69

Letters From Readers 68

Money-Making Ideas 52

Letters to "The Theatre" 54

The Funny Side of Exhibition 38

SERVICE DEPARTMENTS

The Theatre, a department of practical showmanship 53

Reviews, staff appraisements of current offerings 61

Theatre Construction and Equipment 87

Public Rights League, a department of public relations 67

Short Subjects, what showmen are doing to make them pay 59

Newspictures, giving contents of current editions 59

MISCELLANEOUS DEPARTMENTS

"The Week in New York," by John S. Spargo 50

Purely Personal, chatty items of exhibitor interest 64

With the Procession in Los Angeles, by Harry Hammond Beall 63

The Film Mart, production progress and distribution news 64

Chicago Trade Events 88

"They Say," discussions on various timely topics 44

Retakes, "A little humor now and then," by J. R. M 36

EXHIBITORS HERALD

September 1, 1923

EXHIBITORS

H E RAID

MARTIN J. QUICLEY

Publisher £r Editor

Published every Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 407 South

Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

Member, Audit Bureau of Circulations.

New York Office: 1476 Broadway. (Tele-
phone: Bryant 1368 and Bryant Bill.)

Los Angeles Office: Paramount Theatre
building, 6528 Santa Monica Blvd.
(Telephone Hollywood 8520.)

All Editorial and Business Correspondence
should be addressed to the Chicago Offices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.08 a
year; Canada, $4.60 a year; Foreign
Countries (Postpaid), $6.00 a year. Single
copy, 25 cents.

Vol. XVII September 1, 1923 No. 10

A Turning Point

The Famous Players-Lasky cor-
poration, prominently identified
with many of the most progressive
ideas that have yet been evolved in
the making and selling of motion
pictures, is about to embark upon a
new rental system — and a new
rental system is just now what this
industry needs most.

The new plan is simple enough
in itself ; yet, we believe, when it is
put into actual operation it will
eventually revolutionize the selling
of motion pictures.

The final details of the Famous
Players plan are now being put into
definite shape for presentation to
the trade, but we have learned that
the basic idea is the elimination of
every vestige of the block booking
system and the substitution of an
arrangement under which pictures,
before being offered for rental, will
be exhibited throughout the coun-
try in various theatres in a suffi-
cient number of exhibition zones to
determine accurately the attitude
of the public toward the particular
attractions.

After systematic and well-organ-
ized test presentations, the pictures
will then be offered for rental on the
basis justified by the results of the

test exhibitions.

* * *

This appears to us as just about
the biggest and the most construc-
tive idea that has been contributed
on the subject of a rental system in
many years, if not in the entire his-
tory of the industry. Assuming
that the spirit and the letter of the
plan will be followed — and while
there will be the usual doubtful and
suspicious ones, it is ridiculous to
imagine that a concern of the stand-
ing of Famous Players is not acting

sincerely — there can be no doubt
that many of the most annoying
grievances of exhibitors will be
eliminated and a tremendously bet-
ter feeling between buyer and seller
created.

The existing system of renting
pictures in a great many instances
becomes unscientific and slip-shod
to an absurd degree. Pictures have
been classified and priced by an in-
dividual or a small group with only
their fallible opinion as guidance.
The good picture very often suf-
fered and the bad picture has been
allowed to obtain much more than
its just deserts. The exhibitor has
been buying a prize package, and no
matter how alert he may be he very
often finds he is getting something
very different than that which he
expects.

And no one is really to blame ; it
has been the system — a crude, un-
scientific and absurd arrangement.

If a system is created under
which pictures actually and fairly
will be compelled to sink or swim
in a practical test before the public
of the various sections of the coun-
try, then this industry will be on
the high road to a great and more
stable prosperity.

It will be the greatest boon im-
aginable to the independent pro-
ducer, however small he may be,
because under such a system a man
with a single picture, without influ-
ence or prestige connections, will
be able to test out his picture and
after the test no one can rightly ask
him to take less for his product
than the test justifies.

* * *

The artistic considerations of the
plan are equally as great as the com-
mercial ones: The values of stars,
directors and authors can be quickly
and correctly fixed. It will actually
make audible in an understandable
manner the voice of the public.

Even with respect to the matter
of censorship, it is of supreme im-
portance, because a producer, armed
with the records of these test ex-
hibitions, will then be able to prove
to official censordom just what pub-
lic opinion — the supreme arbiter —
thinks about the picture.

In its original state the plan may
not be flawless; in fact, it is likely
that many legitimate objections
may be registered against it, but
this must not be permitted to in-
terfere with its being given a thor-
ough trial, because the basic idea
of it offers bright hope of bringing
about the long-awaited and earn-
estly striven for stabilization of the
business.

The theatre test system is great
and good news; we believe it actu-
ally will mark a turning point for
the better in the history of the in-
dustry.

Re -Takes

J. R. M.

BACK on the job. These vacation sprees
are great things are they not? Now
Jay Schreck is having his. And we're
sitting in on his job. 'Tis a great life.

* * *

The only trouble with them is they're
not long enough. Now if a fellow could
work only two weeks and then take fifty
weeks vacation — well, there'd be something
to a vacation then.

But we had a lot of fun. Met a lot of
the boys along Danny's street — Broadway,
and saw a lot of funny sights in New York.
Some of the boys are wearing knickers
down there. Don't know what the idea
is unless they're stealing the girl scouts'
stuff. There's no golf courses around
Times Square.

* * *

And if a flirt tries to get fresh with
the down-East girls he'll get a swat on
the bean with a nice willow cane. Every
Broadway chicken carries one nowadays.
Which gives the theatre check room girls
something to do also taking care of them.

All the old guard was on the job —
Charlie McDonald, R. W. Baremore,
Charlie Wagner, Ben Conlon, Al Green-
land, Charlie Phillips, Gordon White,
Howard Deitz and Eddie Bonns. And just
caught Tom Kennedy as he was dashing
for the Century on his way to California
— the press agent's paradise.

Some day somebody will put up a big
electric sign on Broadway announcing a
big picture and attract a lot of attention.
And the picture will go over great in
Neligh, Neb. or Salmon, Idaho.

* * *

I see Germany is going to use butter for
currency. They probably think they can
slip that along to the other countries easier
than those bulky marks.

* * *

There's an inventor working on a scheme
to prevent wars by supplying cooties that
won't bother anybody but the enemy. Its
easy to get the cooties but hard to teach
them who to bite the inventor says.

In New York or any other large city for
that matter, a fellow who sells automobiles
doesn't have to be a salesman. He's only
an order taker.

I see Ben Grimm can't stay away from
the old editorial desk. After writing press
stuff for a couple of years I suppose Ben
gets a real thrill reading some of the other
fellow's worthy effusions.

* * *

And Roger Ferri, who used to use the
blue pencil on stuff sent to the M. P.
World, is now on the other side of the
fence writing stuff that'll get by the blue
pencil.

* * *

Did you see where John D.'s brother
William who died recently only left sixty-
seven million. There's hard luck for you.

The men have it all over the women these
days. They can laugh up their sleeves at
least.

* * *

A Chicago laundry advertises : "Don't
kill your wife, let us do your dirty work."

* * *

The apprentices for these jobs are work-
ing on the streets every night.

September 1, 1923

EXHIBITORS HERALD

Paramount to Adopt Drastic
Change in Its Booking Policy

New York Regards
Operators' Strike
As Certainty Now

(Special to Exhibitors Herald)
NEW YORK, August 21.— That
a strike- of operators is inevitable
on September 1 in the New York
district is the belief of the theatre
owners. The new scale proposed
by Motion Picture Machine Oper-
ators Local 306, provides for what
the theatre owners assert is a gen-
eral increase of about 50 per cent.
This, they assert, they cannot pay
without increasing admission prices,
which at present they consider im-
possible.

The theatre owners are willing to allow
the old wage scale to stand, and the op-
erators insist on the new scale. Both sides
are standing pat and there is little hope
of averting a strike.

The Theatre Owners Chamber ot
Commerce at last week's session decided
on assessment of 25 cents per seat on all
theatres in Greater New York for the
purpose of raising a fund of $100,000 to
meet any possible emergency which may
arise.

The T. O. C. C. has taken out $1,000,-
000 insurance against property damage in
case of a strike.

Kansas Exhibitors to
Hold Second Meeting
At Wichita, Sept. 24

(Special to Exhibitors Herald)

KANSAS CITY, KAN., Aug. 21.— At
a meeting of the board of directors of the
M. P. T. O. Kansas at the Hotel Balti-
more, Kansas City, Wednesday, the date
of the next semi-annual Kansas conven-
tion was set for Wichita, Kan., Septem-
ber 24 and 25, at the Hotel Broadview.

Pleasure will be combined with busi-
ness at the convention, $250 to be
awarded at the movie ball in conjunction
with the convention on the first night for
the best impersonations of movie stars.
Then there will be a more serious phase
to the meeting. State legislators and
widely known men of the Middle West
will be invited to attend. It is reported
from a reliable source that a war will be
declared on block selling. The M. P. T.
O. K. also disapproves of booking com-
bines and exhibitors will be warned to
investigate thoroughly all such combines
before becoming affiliated with them. _

On Sunday, September 23, the executive
board will meet to dispose of much rou-
tine business prior to the opening of the
convention. The free banquet, which
proved such a big success last year, will
be duplicated again this year.

Members of the Kansas board attend-
ing the meeting were: R. G. Liggett,
Gauntier theatre, Kansas City, Kan.,
president; Harry McClure, Emporia,
Kan.- G. L. Hooper, Topeka, Kan.; R. R.
Biechele, Kansas City, Kan.; Fred Meyn,
Kansas City, Kan.; C. M. Smith, Kansas
City, Kan.

Advance Showings Will
Determine Film Prices

No Pictures Will Be Sold to Exhibitors Until Bona
Fide Box Office Value Is Ascertained

(Special to Exhibitors Herald)
NEW YORK, August 21. — Official announcement will be made in next
week's issue of EXHIBITORS HERALD of a radical change in the sales
policy of Famous Players-Lasky Corporation, which in the opinion of
some of the best-posted exhibitors, will have the effect eventually of wip-
ing out one of the most troublesome problems of the motion picture
theatre owners.

Block booking — especially that phase of it which forces exhibitors to
book pictures at set prices before their attraction value is known as even
before some of them are made — will be given a death blow by the new
Paramount policy, according to the theatre owners.

Pre-Release Showings to Precede Distribution
Exhibitors will not be asked to contract for Paramount pictures
until they have been shown in a number of leading theatres in various
sections of the country and their bona fide box office value ascertained.

One of the things held most responsible for what the exhibitors claim
is an unprecedented falling off of business is that theatre owners, in order
to secure some pictures they desired, are compelled to purchase a number
of others not suited to their particular clientele. Having purchased these,
financial reasons forced them to show them on their screens, and this
system, which has long been in vogue with many of the larger distributing
companies, causes loss of attendance.

at a recent meeting of the Theatre Own-
ers Chamber of Commerce by Arthur
Hirsch, of the Gotham theatre, who said
he had been informed of it by an official
of Famous Players-Lasky. The state-
ment of Mr. Hirsch came during a dis-
cussion of the theatre owners preliminary
to beginning a fight against the present
system of block booking, and came like
a bombshell in the way of upsetting the
plan of battle then being arranged.

Several of the exhibitors present frankly
stated that the news was too good to be
true, and urged that the plans for the
fight against such booking be not disar-
ranged until an official announcement of
the new policy is made by Famous Play-
ers-Lasky.

These plans in detail will be printed in
an advertising announcement in next
week's issue of Exhibitors Herald.

Under the new Paramount policy,
which may soon be adopted generally,
exhibitors will not only be able to view
the pictures before they are asked to con-
tract for them, but will be able to get a
definite line on values and will also have
the benefit of the reviews of the produc-
tion by trade and daily paper reviewers.
Hirsch Intimates Change

The first intimation of this policy
change to reach the exhibitors was made

Out in September!

TEN thousand exhibitors read
the March, 1923, edition— every
one a prospective buyer— costing
one cent each per advertising page.
Distribution — permanence — pres-
tige— economy — THE BOX OF-
FICE RECORD is everything de-
sirable in an advertising medium.

O'Reilly Issues Statement

Charles L. O'Reilly, president of the
Theatre Owners Chamber of Commerce,
said:

"If the plan outlined at our meeting by
Mr. Hirsch as Paramount's new policy
goes into effect, we will soon have noth-
ing more to trouble us on that score, and
there will be nothing for us to fight for
on the block booking subject.

"The abandonment of this pernicious
system will do more to increase attend-
ance at motion picture theatres than any-
thing that has been done in years. It will
enable theatre owners to play only those
pictures he knows are suitable for his
people and will also have the effect of
making the prices of picture rentals more
equitable for both exhibitor and producer.

"Here is an illustration of how the
present system works out: The popu-
larity of stars is sectional to a very large
extent, and a star may be a world beater
in one locality and not liked at all in an-
other. In the territory where this certain

(Continued on page $2)

EXHIBITORS HERALD

September 1, 1923

M Exhibition

M.P.T.O.U rges Members To
Aid Tax Repeal

National Organization Ready to Co-operate With Every
Individual and Organization in the Work

"The industry's greatest necessity, for the relief of those who are
struggling under the weight of adverse conditions; and the industry's
greatest opportunity, for insuring its financial integrity, is — THE RE-
PEAL OF THE FEDERAL ADMISSION TAX."— Martin J. Quigley.

THE Motion Picture Theatre Owners of America have issued a special
bulletin on the federal admission tax repeal drive with the following
headlines: "Theatre Owners, see your senators and congressmen on
the admission and seat tax matters — write results to your national office" ;
and "We will co-operate with every individual or organization interested
in the removal of the admission and seat taxes."

The complete text of the bulletin, which is of interest to every exhib-
itor, whether a member of the national organization or not, is as follows:

THE present is a formative period for
the official mind. Events of recent
happening in the country tend to confuse
rather than simplify national situations.
Theatre owners are intent on having the
admission and seat taxes repealed by the
next congress. To accomplish this in the
face of so many complex national situa-
tions means hard, consecutive and con-
structive work. But the theatre owners
can bring these results about.

Every theatre owner is a leader in his
territory. He meets with, entertains and
instructs more people daily through his
screen than any other person or instru-
mentality in his district. Hence his mu-
tual interest in the community with the
congressman and with the United States
senators in his state makes the approach
to those officials easy and consistent.

Theatre owners, see your United States
senators and the congressman in your
district. Many of these officials may be
your neighbors and, perhaps, close friends.
Use such influence as you have person-
ally and such as you can muster to your
aid to have them stand by you with their
votes in Washington to effect the repeal
of the admission and seat taxes.

* * *

Explain to these senators and members
of congress that these taxes are war
measures, justified on that basis of course,
but with the cause for the same no
longer existing, that these levies should
be removed.

Tell them that these taxes are a burden
to theatre owner and public, a source of
annoyance all around and that with the
business depression you passed through,
a positive detriment. Be plain with these
senators and congressmen. They will ap-
preciate your position and you can talk
to them directly, as they are also personal
parts of your state and community.

Acquaint your senators and congress-
men with the great public service work
of the screen. Tell them that through
the Public Service Department of the
Motion Picture Theatre Owners of Amer-
ica, definite connections have been made
with different departments of the Na-
tional Government through which the
messages of these departments are car-
ried on the screens of the theatres and
in this way helpful cooperation of the
public with the department established
and the work of each rendered easier and
more effective.

* * *

Tell your senators and congressmen

that the theatre owner can give many
times more in real service to the govern-
ment than can be procured through any
taxes now levied on the theatres. Agree
with them that our government is oper-
ated for service to the people and not for
profit and that our screens can and will
provide this great service through its
visualizing power and publicity possibili-
ties. They will readily see this.

Then communicate at once with the office
of the Motion Picture Theatre Owners
of America and let us know the exact
attitude of your senators and congress-
men on this subject.

The Motion Theatre Owners of Amer-
ica will cooperate with every organization
and individual interested in the removal
of the admission and the seat taxes, for
the purpose of accomplishing the object
at which we are all aiming. We seek re-
sults only and can accomplish the same
only by united effort.

We have already received many com-
munications at National Headquarters in-
dicating the attitude of senators and
congressmen on this issue. We want
definite information from every state and
congressional district in the country. We
will need this for our Congressional Bu-
reau and Legislative Committee at Wash-
ington which will be located there as soon
as congress assembles in December and
remain on the ground during the entire
session caring for the interests of the
theatre owners of the country.

* * *

We also desire to have as much infor-
mation as possible along this line to sub-
mit to a meeting of the officers and mem-
bers of the Board of Directors to be held
in October in the middlewest, where
plans associated with the work of our
Congressional Bureau and Legislative
Committee will be concluded.

Theatre owners, see your home con-
gressman and also your United States
senators if you know them. Tell them
you are interested in the removal of the
admission and the seat taxes. Ask them
to support you in the matter. Give them
the reasons outlined above and such addi-
tional reasons as to you seem proper.
Write us what they say to you and then
we will have the information we need to
carry on, with your help and assistance,
this work for you at Washington.

Please act quickly. National situations
are uncertain. Make our position as cer-
tain as possible by getting on the job at
once.

By GEORGE K. ZINSG
(Harbor theatre, Corpus Christi,
Tex.)

We opened the Harbor theatre with lots
of debts against us because everybody who
had anything to do with the remodeling
and reconstruction underfigured their
jobs, and as they were, unfortunately for
us, all time and material jobs, there were
quite a few whom we owed when we
opened.

Things were going along fine, though.
We were paying off a little at a time, al-
though not as much probably as some
thought we should, but were doing our
best. We booked Chic Sale in "His Nibs,"
and having seen the picture and being
personally "hopped" up on it, we wanted
to do something out of the ordinary to
put it over. We had seven oil paintings
in the lobby, we ran a trailer, we put up
two 24 sheets and a lot of ones and threes
and then ran an advertisement in the
morning paper on Friday (the picture
opened on Sunday) and made it look like
a news item. A double-deck head told
the people in two columns that "The Har-
bor theatre would be under new manage-
ment" and a subhead read: "Theodore
Bender will take charge of Corpus
Christi's leading movie theatre Sunday at
noon," or words to the effect, and then
I wrote in as near news style as possible
a story of the characters, leaving the im-
pression that they would all be here Sun-
day at noon with Theodore.

This article came out Friday morning
and some friends of mine woke me up at
the hotel at about 7:30, saying that they
were tearing down the theatre. I got
there just in time to meet the electrician
going out with his two fans, which he
had taken down, and no amount of ex-
planation could convince him that it was
an advertisement. A little later another
one came around with tears in his eyes
and fighting mad, telling me that I wasn't
going to get out of town without paying
him. And then another came with his
lawyer, threatening to close me up. And
to cap the climax my banker called and
said that he had been criticized by his
board of directors for advancing me
money, and now look, I was leaving town
and leaving the theatre to a total stranger.
As each one of them came around I would
take them into the lobby, walk them up
to the oil painting of Theodore Bender
and "introduce" them to the new man-
ager. A few of them saw their mistake
and were good fellows enough to laugh
it off, but some of them have been ene-
mies of mine to this day.

It filled our house for the first matinee
on Sunday though, and this was the first
time that had ever been done. This, I
believe, is the funniest experience I have
had in my short but heart breaking
struggle to run a moving picture show,
and take in enough to pay the exorbitant
prices exacted from me — an inexperienced
showman.

September 1, 1923

EXHIBITORS H E RALD

Out in September!

TWO years old in September —
and look at him — booking the
pictures of the nation. There's no
appeal from THE BOX OFFICE
RECORD— but there's endless ap-
peal in it — the only publication
that proves its own advertisements.

Motion Picture Day
Committee Is Named

Program Will Be Mapped Out
for Nov. 19; See Many States
Participating

(Special to Exhibitors Herald)
NEW YORK, Aug. 21. — A committee
which will work out plans and details for
the national motion picture day, Novem-
ber 19, inaugurated at the recent meeting
of officers and directors of the Motion
Picture Theatre Owners of America, has
been appointed by President Sydney S.
Cohen. This committee is as follows:
Personnel of Committee

William Bender, Jr., South Bend. Indiana,
Chairman; Harry Davis, Pittsburg, Pa.; Harry
Crandall, Washington, D. C. ; Glenn Harper, Los
Angeles, Calif.; E. W. Collins, Jonesboro, Ark.
Samuel Perlin, Oakland, Calif.; Howard Smith
Buffalo. N. Y. ; Ernest Horstmann. Boston, Mass.
L W. Rodgers, Poplar Bluffs, Mo.; J. F. Truitt
Sedalia, Mo.; A. R. Pramer. Omaha, Nebr.; R
F. Woodhull, Dover, N. J.; Fred Seegert, Milwau
kee. Wis.; A. F. Sams, Winston-Salem. N. Car.
Charles Rapoport, Philadelphia, Pa.; Martin G
Smith, Toledo. Ohio; Ray A. Grombacher, Spo
kane. Wash.; Robert Codd, Niles, Mich.; Morris
Needles, N. Y.; W. W. Watts, Springfield, 111.
Fred Dolle, Louisville, Ky.; J. W. Walsh, Hart
ford. Conn.; A. B. Momand, Shawnee, Okla.
H. E. Huffman, Denver, Colo.; Albert Nadeau
Anaconda, Montana; D. J. Adams, Concord, N
Hamp.

Under the plans of motion picture day,
25 per cent of the gross receipts of thea-
tres throughout the country are to be
turned over to the treasury of the national
organization in lieu of state dues.

Says Many States Pledged

Entire states have been pledged to
carry out the program, according to an-
nouncement from the offices of the M.
P. T. O. A., and it is declared that by
boosting and exploiting this day theatres
should so increase their business that the
remaining profit would be even larger
than under ordinary conditions.

Wisconsin Exhibitors Join
Drive for Repeal of Taxes

Fred Seegert Elected President of Badger State —
Cooperative Insurance Sought; Arbitration
Committee Is Named

(Special to Exhibitors Herald)

MILWAUKEE, WIS., August 21.— Fred Seegert, of the Regent
theatre, Milwaukee, was elected president of the Motion Picture Theatre
Owners of Wisconsin, on August 15, at the close of the annual two-day
convention which took steps to eliminate the admission and seat tax
evils, paved the way for co-operative insurance, established an arbitration
committee, and declared itself for cleaner pictures and exploitation.

Ask Revenue Officers to Be Lenient

Without doubt the admission and seat taxes were the most important
matters before the convention. Sentiment was unanimously in favor of
obtaining abolition of these taxes, as was indicated when a resolution
urging such a step was adopted. Exhibitors complained especially about
heavy fines that were being assessed arbitrarily by revenue agents for
minor infractions of the tax laws. As a result, a committee was appointed
to confer with the head of the internal revenue forces in this district,
which brought the promise that in the future a more lenient policy will
be pursued.

Declares Dividend

(Special to Exhibitors Herald)

NEW YORK, Aug. 21.— The Board of
Directors of the Independent Pictures
Corporation at its monthly meeting de-
clared a quarter annual dividend of 5 per
cent on its outstanding capital stock,
payable to stockholders of record as of
August 1st. This company has been in
business since January, 1923.

Regarding definite action to obtain re-
peal of the obnoxious measure, it was felt
that this could best be
accomplished if each
exhibitor took it upon
himself to present the
matter individually to
his congressional repre-
. sentative and brought
^^^a^^ pressure to bear upon
flHHj him to work for their
^^^H elimination.

Fred Seegert

Rhode Sponsors
Insurance

The move for cooperative insurance was
launched after Joseph Rhode, of the
Kenosha Orpheum Theatre Company,
had reported the results of a long investi-
gation he has made of the subject. He
said he is convinced that if a reliable con-
cern forms a theatrical insurance branch
to provide risks to every member of the
association a saving of from 25 to 50 per-
cent could be affected. Ultimately, he
said, the association' could take over the
entire insurance business. Representa-
tives of leading insurance companies who
appeared before the convention made
similar statements.

After a thorough discussion of the
scheme, the board of directors was in-
structed to go into the matter and to re-
port on the project at the earliest oppor-
unity.

The arbitration committee, appointed to
replace the grievance committee, consists
of the following: Max Krofta, Idlehour
theatre; Steve Bauer, Venus; Jack Si 11 i-
man. Downer: Eugene Phalen, Allis and
William Jacobs, Lexington, all of Mil-
waukee. This body will work jointly
with a committee of exchange men in all
disputes involving the two branches of
the film industry.

Cleaner pictures and exploitation were
demanded in a resolution which set forth
that motion pictures are the most power-
ful medium of influence over the public.
It contained a plea that all photoplays be
of such a nature as to uplift American
ideals.

The Slate of Officers

Election of Mr. Seegert resulted when
F. J. McWilliams, of Madison, ignored

the pleas of friends that he run for a
second term. He declared that his private
affairs would not allow him to remain at
the helm of the organization for another
year, although he agreed to serve as vice-
president.

Other officers were chosen as follows:
Ernst Langemack, Colonial theatre, Mil-
waukee, treasurer; E. W. Van Norman,
Parkway, Milwaukee, secretary; Joseph
Rhode, Orpheum theatre company, Ken-
osha, national committeeman.

A feature of the first day's sessions was
a banquet and dance attended by film and
exchange men. Earlier in the day visit-
ing exhibitors were the guests of Leo A.
Landau, manager of the Garden and Al-
hambra theatres, at a pre-showing of the
"Merry-Go-Round."

Friedman Speaks at Meeting

With the exception of representatives of
the insurance companies, the only outside
speaker was Joseph Friedman, of the
Tower theatre, St. Paul, who spoke on
the value of an organization such as the
Motion Picture Theatre Owners units.

Although it had been hoped that the
convention would find a solution of the
music tax problem, exhibitors were ad-
vised to continue paying the assessments
against them.

A partial list of the convention regis-
tration follows :

P. L. Waterbury, Jefferson ; J. Hickey, New
London; G. W. Heft. Hericon ; R. F. M. Barrus,
Clinton ; A. A. Suszyoki. Mauston ; Otto Aners,
Milwaukee; Max Krofta. Milwaukee; E. A.
Accn'a. Prairie du Sac: N. J. Blumberg. Racine;
H. E. Welsch. Milwaukee; A. Neis, Lodi ; C.
Boglinger, Appleton ; J. Winninger. Waupun ; H.
J. Altschwager, Columbus ; W. Jacobs, Milwau-
kee.

E. W. Van Xorman. Milwaukee; J. G. Rhode.
Kenosha; G. A. Schackow, Wausau ; J. Silliman,
Milwaukee: Fred Seegert, Milwaukee; Mrs. F.
E. Seegert, Milwaukee ; Tom Foster, Stanley ;
C. Guelson, Stoughton ; A. P. Desoreaux, Madi-
son; P. M. Cain, Sheboygan; Geo. Magee, Evans-
ville; O. E. Komdat, Oconto; N. Thompson,
Wausau: B. C. Brown. Viroqua ; Mrs. J. G. Hey-
wood, Cornell : J. J. Tadysch, Two Rivers.

Otto Bell, Sparta; G. E. Muier, Ladysmith ;
Tohn Koehn. Little Chute; Jack Yeo, Beaver
Dam : B. K. Fischer. Milwaukee ; Paul Leng-
heinrich. Milwaukee; C. G Baumann, Oshkosh ;
C. G. Baumann, Fond du Lac: A. C. Gutenberg,
Milwaukee; Eugene Phalen, West Allis; Mildred
Cleland, Kaukauna ; Leo W. Regez, Elroy ; H. L.
Karlen, Monticello; W. A. Kempen, Berlin;
Rufus Olson. Delavan ; Alex Rice, Milwaukee;
N. Cohen, Milwaukee; J. P. Adler, Marshfield.

EXHIBITORS HERALD

September 1, 1923

Mr. X lb Discusses —

Contracts and Salesmen

By BERT E. FAHRNEY

{Electric Theatre, Curtis, Neb.)

Mr. Fahrney, though opposed to the present uniform contract, has a-dz'o-
cated adoption of an equitable agreement for the booking of pictures. In the
following satirical, though humorous, article he further discusses the subject,
directing his jabs both at the uniform contract and the film salesman.

1. And it came to pass fhat in the early
days of the reign of Coolidge there arose
in the City of O Ma Ha a fillum peddler
whose name was called Fullo, and whose
surname was Bull. And the name of his
master was Feedumbunk, who was high
muck-a-muck over the house of Fako
Fillums.

2. And Fullo lifted up his bazoo and
spake unto his master, saying: "Send me,
I beseech thee, out into the jungle coun-
try of the land of Ak Sar Ben (which
being interpreted is Neb Ras Ka spelt
backward), where the inhabitants thereof
reside in Henrys, and know not B from
bullsfoot, and arc devoid of understand-
ing, that I may sell them pickchures built
by Fako."

3. And Feedumbunk said: ''Go thou;
bind the exhibitor hand and foot with our
contract WHICH is called Uniform, Con-
vince him that biisiness is just as good
now as it was in 1920, when he zvho tilled
the gumbo got three plunks for his com
and wheat AND two bones for his spuds:
and that he can still get the natives in if he
but run Fako Fillums.

4. "Take heed, however, always RE-
MEMBERING that the showman must
never be permitted to buy, but rather that
the exchange should SELL him,

* * *

5. So Fullo inflated his tires and took
his hot air package and sallied forth
across the plains of Ak Sar Ben many
Sabbath days journey toward the setting
sun. And it came to pass that after many
cubits travel he beheld the River Platte,
which Mark Twain had said was a thou-
sand miles long and two miles wide and
an inch deep.

6. And he crossed the stream even
unto the yonder side thereof and entered

"AND FULLO entered the tanktown of
Sitruc and came unto the house of X IB
and entered therein "

the sticks country and drew nigh unto
the village of Sitruc, wherein dwelt a cer-
tain man named X lb, who was ruler over
the Flicker-Flicker Shootin' Gallery.

7. And Fullo entered the tanktown of
Sitruc and came unto the house of X lb,
and entered therein.

8. And X lb sat at a desk whereon
much parchment was strewn about, and
he was trying to figure why he paid war
tax and the Chautauqua paid it not. But
X lb had given it up, even like unto the
other donkey.

9. Nevertheless, Fullo undid his pack
wherein were many bright coloured
parchments with box car letters inscribed
thereon, and likenesses of strange women
in scanty raiment.

10. And he opened up his broadcaster
even unto the fourth notch and spake
unto X lb, saying:

11. "Thou art a wise man. Behold
now the pitchers built by Fako are won-
der-ful pro-duck-shuns. They are the
cat's PAJAMAS. The Snake's hips. The
Elephant's galoshes. They will make thee
a jugful of sheckles, yea even a stillful.
They are honest-2-gosh fillums. Thou
canst not go wrong WITH them. THEY
are real pitchers. They have box office
value. They are the berries. Behold the
stars. The stories. The directors. Our
trade mark. The public is shopping for
its pickchures. Thou wilt clean up with
them. Thou wilt stand thy people out.
Cancel out I beseech thee, the dates thou
hast given others for their cans of cellu-
loid and set in some live ones. Thou wilst
never regret it."

* * *

1:2. But X lb, because he had heard
the same hokum a multitude of times, was
stricken with a great weariness in his
foot. Notwithstanding, he held his peace
and spake, saying : "Shew me thy con-
tract."

13. And he shewed him his contract,
which was called Uniform, and the words
printed thereon were legion and their
number was one hundred times ten thou-
sand and scores of thousands. And X lb
did read the contract full many hours
until his head became as tired as his foot,
but he had no interpreter. So he lifted
up his eyes unto Fullo and opened his
mouth and spake, saying:

14. "The contract is indeed a fearful and
a wonderful thing. With the words therein
contained thou couldst build a dictionary
that would make the book of Noah Web-
ster look like thirty German marks. Thou
COULDST make a lease or a deed for all
the lands ruled by Governor Bry An.

15. "However I FIND MANY things
against it, not the least of which is that
it containeth not these words: 'This deal
may be cancelled by either party on one
moon's notice.'

16. "For knowest thou not that peace
can prevail between thy house and mine
only when neither CAN get a strangle
HOLD one upon the other? Or that in
the long run nothing will be gained by con-
tinuing a deal that has become distasteful

"THE CONTRACT is indeed a fearful and
a wonderful thing."

to either party? Or that nothing can com-
mand respect between thee and me like
unto the knowledge that the other can quit
at anytime, before we get unforgiveably
sour each on the other?"

* * *

17. And Fullo answering, said : "But
thou canst buy pickchures in no other
way." And X lb lifted up his hands unto
Heaven and said:

18. "Is that so? Lo, I canst buy my
fillum from Squaredeal without contract
and without deposit. Verily, verily, I can
do likewise with Goldenrule, yea, even a
host of others, even as thou buyest the
John D. for the stink wagon thou ridest
upon, or the rubber doughnut that
adorneth the wheels or the new drive
pinion or the raiment that is upon thy
bean."

19. Then Fullo was exceedingly wroth
and his anger waxed hot and he tuned in
his amplifier and cussethed and sworethed
full free and smote his hand and his fist
together, one against the other and
plucked off his hair.

20. And he said: "The fillums of
Squaredeal and Goldenrule are the junk
and the joke. They are lemons with a
great L. THEY were built before the
Civil war, yea, even before the war upon
which thou now payest admission tax. If
thou runnest them thy natives will turn
their faces from thy screen; yea, they will
even give thy joint the walkout and thou
shalt cross over the hummock TO THE
house of the busted and the sheriff will
sell thy dump and thou shalt dwell in
the land of Oblivion."

21. But X lb, answering, said: "Yes,
we need no bananas today. Bang not the
door as thou passest out."

22. And he departed in sorrow and
great anger. And he slammed not the
door behind him as he went forth. And
he scraped the gumbo of Sitruc from off
his fenders. And he betook himself hence.
And he returned not back again. And
Sitruc saw him no more forever.

23. And it was even so.

Ryskind Quits Preferred

(Special to Exhibitors Herald)

NEW YORK, Aug. 21.— Morrie Rys-
kind, director of publicity for Preferred
Pictures Corporation, has resigned to take
effect September 1. Meanwhile he is vaca-
tioning at Log Tavern Camp, Milford, Pa.

September 1, 1923

EXHIBITORS HERALD

Carl Anderson Product Will
Be in Film Booking Offices

Special Salesmen to Assist F. B. 0. Organization —
Deal Gives Distributor More Than 50
Pictures for Year

(Special to Exhibitors Herald)

NEW YORK, August 21. — Carl Anderson, president of Anderson
Pictures Corporation, and Film Booking- Offices have entered into an ar-
rangement whereby the product and salesmen of the Anderson company
will be in the 33 branch offices of F. B. O. early in September.

Increases Output to Over 50 Pictures

Closing of the deal means that F. B. O., hardly a year and a half old
this week, will publish more than fifty feature length pictures for the com-
ing season of 1923-1924 instead of thirty productions as originally an-
nounced. In addition to the enlargement of their product, they are also
augmenting their sales facilities to handle the additional output.

La Marr to Star in

Four Sawyer Films

Contract to Produce for
Associated Pictures Covers
Five Years

(Special to Exhibitors Herald)

NEW YORK, Aug. 21.— On the arrival
of Barbara La Marr with the Samuel
Goldwyn-George Fitzmaurice company,
which has been making "The Eternal
City" in Rome, a contract was signed
between Miss La Marr and Arthur H.
Sawyer, who has been managing her busi-
ness affairs for the past year, whereby
Mr. Sawyer as general manager for As-
sociated Pictures Corporation will pro-
duce four big special pictures per year
for the next five years with Miss La Marr
as the star.

These pictures will be made by Mr.
Sawyer for Associated Pictures Corpora-
tion, but no announcements have been
made at this time regarding the release
of the productions.

Popular Plays to Be Obtained

Arrangements have been made to se-
cure several well known novels and plays
and only vehicles of national prominence
will be used as the basis of the pictures
to be made under this arrangement. The
signing of this contract marks the proof
of the most rapid development of any
motion picture artist who has appeared
on the horizon in the past few years. A
little over a year ago Miss La Marr made
her debut in motion pictures and in that
short time has registered several suc-
cesses, noteworthy in "The Three Muske-
teers" with Douglas Fairbanks; Rex
Ingram's "Trifling Women," "Quincy
Adams Sawyer," "Poor Men's Wives,"
"Souls for Sale," Louis B. Mayer's "Cap-
tain Applejack," and her greatest achieve-
ment in the part Donna Roma in "The
Eternal City."

Miss La Marr will play the part of Lou
in Associated Pictures Production of
"The Shooting of Dan McGrew." After
that she will start production on the first
of the new associated series of four a
year.

Directors Leave N. Y.

The directors of the Associated Pic-
tures Corporation who have been meet-
ing in New York for the past week have
left for Chicago and Mr. Sawyer leaves
for the coast during the week to start his
production plans for the film. Miss La
Marr remains in New York to finish her
work in "The Eternal City."

Bryson and Manheim
Promoted by Laemmle

(Special to Exhibitors Herald)

NEW YORK, Aug. 21.— James V.
Bryson, for two years export manager of
Universal, has been promoted to a newly
created position as chief of presentations,
to handle the country-wide presentation
of all big Universal productions. He is
now engaged in the handling of "The
Hunchback of Notre Dame," which will
have its world premiere in the Astor the-
atre, September 2.

Nat L. Manheim, formerly an assistant
general sales manager, has been appointed
export manager, succeeding Bryson.

Schenck to Build Hotel

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 21.— Joseph
Schenck will build a million dollar Tal-
madge Hotel on Wilshire Boulevard near
the Ambassador hotel.

Mr. Anderson regards the arrangement
as a highly important step toward the
much discussed centralizing of distribu-
tion, which in his opinion the industry is
inevitably coming to.

Saving Means Cheaper Rentals

"Our belief in F. B. O. service together
with the harmony existing between our
plans and theirs, is responsible for this
arrangement by which they will distrib-
ute and also sell our product augmented
by our salesmen," said Mr. Anderson in
discussing his announcement, "We avoid
a portion of the overhead expense of all
other national organizations. This sav-
ing will go to the exhibitor and inde-
pendent producer as rightful revenue."

Eighteen feature productions are to be
marketed with the aim of intensive sell-
ing and rapid and wide distribution, with
each of the eighteen individually ex-
ploited. The block selling custom will
not be used.

"Ours is an absolute service which
specializes in selling and we will present
only such product as has definite exploit-
ation possibilities. We will exploit the
picture for the exhibitor. We also are
opening the door to the producer to the
inner workings of our distribution sys-
tem. A certified accounting of each pic-
ture goes automatically to the producer.
We shall sell good pictures at fair prices
and depend on our wide spread distribu-

Out in September!

TRY to buy a BOX OFFICE
RECORD from an exhibitor —
offer him any amount up to the
price he asks for his theatre —
then calculate its value as a
medium for advertising whatever
you have to sell.

tion to provide the large gross rather
than by seeking exorbitant prices."
Other F. B. O. Plans

In addition to this, the F. B. O. has
taken on the distribution of some seven
or eight independent made pictures which
they have added to the thirty productions
they will produce over the season. These
thirty will be made by the F. B. O. at
the P. A. Studios in Los Angeles and do
not include a list of some 30 two-reelers.

Among the independent product will be
four pictures made annually by Richard
Thomas, the first of which is "The Silent
Accuser," which has been widely pub-
licized.

The expansion necessary to handling
the increased product will be undertaken
immediately by J. I. Schnitzer, vice presi-
dent and general manager; H. M. Ber-
man, general manager of exchanges, and
Nat G. Rothstein, director of advertising
and publicity. Mr. Rothstein will place
an exploitation expert in every exchange.

Oklahoma Exhibitor
Sues Famous Players

Charges Conspiracy, Monopoly
in Triple Damage Action
Filed in the East

(Special to Exhibitors Herald)

NEW YORK, Aug. 21.— A triple dam-
age suit against Famous Playcrs-Lasky
Corporation for $529,575 under the Sher-
man Anti-Trust law has been filed in the
Federal court by William Marston Sea-
bury, attorney for Joseph C. Boss, for-
merly an exhibitor at McAlester, Okla.
Directors of the company are also named
in the charges.

Charges Agreement Violated

It is alleged by Boss that in 1919 Fa-
mous Players-Lasky and others conspired
to monopolize the picture industry
through acquiring "first run" theatres.
He charges he had an understanding with
the company that he was to show their
product exclusively in McAlester.

Boss further alleges that a subsidiary
of the corporation acquired a theatre op-
posite his and showed Famous Players-
Lasky pictures and that the manager of
the theatre later told him he wanted to
quit the corporation and buy Boss's the-
atre.

Alleges Money Due Him

Boss charges that it afterwards devel-
oped that the purchaser was still in the
employ of Famous Players-Lasky and
acting for them and that he has not re-
ceived full payment for his theatre.

42, E X H I B I T O RS H E R A L I) . September 1, 1923

"Green Goddess" Should Score
Heavily, Says Quigley

Unusual Feature Produced by Distinctive Is Dominated by the
Extraordinary Personality of George Arliss
By MARTIN J. QUIGLEY

George Arliss, as he appears in "The Green Goddess," a Distinctive Pictures produc-
tion in which he is supported by Alice Joyce. The photoplay is from the stage
play by William Archer and is for distribution by Goldwyn-Cosmopolitan.

NEW YORK, August 21.— As
motion picture entertainment
— melodramatic, fascinating,
and intelligently done — -"The Green
Goddess," which was given its pre-
miere at the Harris theatre, New
York City, on Tuesday, August 14,
is entitled to a distinguished career.

It is a very unusual production.
To one person it may appear as
simply a fine melodrama, expertly
acted and excellently staged. An-
other person, however, may see in
it one of the most adroit character
studies ever put on the screen,
weaving through a story that has
some marvelous touches of subtle
satire, irony and freak humor.

The production is dominated from
first to last by the extraordinary
personality of George Arliss, one of
the greatest actors of the day, who
is so great that even when the
screen takes from him one of his
greatest assets — his wonderful
voice — he is still great. Arliss has
a competency and an assured man-
ner that makes his slightest gesture
more eloquent than a delirious out-
burst of the average actor. In "The
Green Goddess" he has a role that
suits him perfectly. It enables him
to display his talents graphically
and render thoroughly fascinating
a character that in less competent
hands might have been a burlesque.
* * *

These are big days for Sidney Ol-
cott. Recently he earned his right
to fame through his direction of
"Little Old New York" ; and now
coming forward with an entirely
different type of production, yet
equally as good, he commands at-
tention as one of the foremost di-
rectors of motion pictures.

"The Green Goddess" as a stage play,
starring George Arli«%Js not well-known,
which is the public's misfortune because it
was one of the most interesting and fas-
cinating plays in recent stage history. It
was written by the eminent dramatic critic,
William Archer, who is alleged to have
dreamed the salient points of the plot and
then to have promptly written them into a

play. But whether he got the idea asleep or
awake, he certainly did get a good idea and
his knowledge of stagecraft enabled him to
set it down in a drama that under strict
analysis lacks plausibility yet as it is being
enacted there is never a doubt of its gen-
uineness.

George Arliss is the rajah of a small prin-
cipality hidden away in the Himalayan
mountains. He is a polished gentleman, a
graduate of Oxford, who maintains through
travel and literature his contact with civil-
ization. Suave and kindly of manner, yet
he is an Indian tribesman at heart. As the
story runs three of his brothers are to be
executed by the British government for as-
sasination. At the moment the natives of
his principality are praying for revenge an
aeroplane, carrying three English persons —
an army officer, his wife and a doctor — falls
to earth.

The three English people are taken to the
palace where they are entertained royally,
eventually being informed in a nonchalant
manner by the rajah that they are to be
tortured to death in revenge for the exe-
cution of his three brothers. There is much
melodramatic action, well ladened with sus-
pense and finally a thrilling rescue by a
squadron of British army planes.

There are many subtitles, taken from the
lines of the play, which are deliciously
ironical. These will make the play long re-
membered by many but even if their im-
port is missed there will be no harm done
because there is a wealth of dyed-in-the-
wool melodrama that no one can miss.

The histrionic light of Miss Alice Joyce,

after being long obscured in retirement to
private life, again rises in this production.
She is the wife of the British officer and
much of the story centers about her pres-
ence in the palace as a captive of the rajah.
Although somewhat more matronly, she is
still very beautiful and in "The Green God-
dess" she is ideally cast. She gives an ex-
cellent performance and contributes in an
important way to the success of the produc-
tion.

An outstanding characterization is given
by Ivan Simpson as the combination valet
and prime minister of the rajah. David
Powell is satisfactory as the English doctor
and Harry T. Morey swaggers and stamps
through his part as usual. A good char-
acter bit is done by William Worthington
as the high priest.

The picture was produced by Distinctive
Pictures for Goldwyn-Cosmopolitan — and
there should be rejoicing on all sides be-
cause the production is bound to be en-
thusiastically received everywhere and
among all classes of people.

The picture has an unusual number of
conspicuously good aspects. The direction
is of the highest order with all of the good
drama of the story retained. Many features
of the direction are particularly notable, es-
pecially the handling of mobs which con-
tribute the desired atmosphere without mak-
ing the effort apparent. The production is
most extravagantly built. On the whole
and in every part, it is a good job, well-
done. It is on ten reels.

We expect to see "The Green Goddess"
score heavily everywhere it is shown.

September 1, 1923

EXHIBITORS HERALD

Film News
in
Pictures

PICTORIAL SECTION

of Exhibitors Herald

Issue of September I

Stories Told

the Camera

Upwards of 2,500 Los Angeles letter carriers and clerks and their wives and children attended Mail Men's night at the

F. B. O. studio, which marked the launching of the big campaign which Film Booking Offices is putting behind the new
Emory Johnson production, "The Mail Man." The program included boxing bouts, vaudeville and a special concert by
the mail men's band. Dancing topped off the evening. More than 1,500 feet of the new production was screened. Ralph
Lewis, star of the production, was master of ceremonies.

For the next few minutes we will let Jackie Coogan and Toto,
the noted acrobatic clown, perform for you. It's a good trick
if you can do it. Jackie has just completed his work in "Long
Live the King," his initial production for Metro. Victor Schertz-
inger directed this Mary Roberts Rinehart story.

Norma Talmadge in the regal gown she wears in
"Ashes of Vengeance," the lavish costume play
which has just opened on Broadway for an ex-
tended run. This First National attraction is said
by reviewers to be one of the finest pictures pre-
sented to date.

EXHIBITORS HERALD

September 1, 1923

Trilby Clark, another talented and
beautiful leading woman signed to
a William Fox contract to appear
in the company's specials and star
series productions.

Left to right: Pauline Garon, who has feminine lead in C. B. C.'s forth-
coming "box office winner," "Forgive and Forget"; Wyndham Standing,
who has leading male role, and Estelle Taylor, who has been assigned
an important role in the production. C. B. C. is engaging many popu-
lar players for its pictures.

The- School Mas*

Scarcity of good film salesmen? Not if the Cleveland exchange men
have their way. They have established a school for salesmen, with
each class instructed by exchange representatives. The above sketch
• hows J. A. Koerpel, district supervisor for Goldwyn Cosmopolitan,
whipping the class into shape for the final test. Nat Barach and Eddie
Carrier were other Goldwyn instructors.

Here is Martin Peterson's appeal to the
industry for coordinated effort in seeking to
have the admission tax eliminated by con-
gress. Mr. Peterson is a popular exhibitor
in Armstrong, la.

Scene from the eight act spectacle staged
by Jack White on "Mermaid Comedy Night"
at the Motion Picture Exposition in Los
Angeles. This Educational producer's show
proved one of the interesting features of
the closing days of the fete.

September 1, 1923

EXHIBITORS HER A L I)

1923-24 will be a short subject year. That was the keynote of the Educational convention held in New York with man-
agers from all territories in attendance. Announcement was made at the meeting by President £. W. Hammons that
Educational would increase its product during the coming year by 30 per cent. President Hammons is seated in the mid-
dle row, center. At his right is D. J. Chatkin, acting domestic sales manager; at his right is A. S. Kirkpatrick, assistant
general manager of the company.

Louis B. Mayer (left) producer of John M. Stahl produc-
tions, "standing in" on an important scene conference on
"The Wanters," between the director, Marie Prevost and
Robert Ellis. This will be the first of the Mayer-Stahl
specials for the new season. First National will dis-
tribute the production.

Patsy Ruth Miller is playing the feminine lead in Gold-
wyn's initial Victor Seastrom attraction, "The Master of
Man." Mae Busch and Conrad Nagel also have important
roles in this screen version of the Sir Hall Cains story.
Goldwyn Cosmopolitan has big pictures in the making
for 1923-24.

EXHIBITORS HERALD

September 1, 1923

Winifred Bryson finished a leading role in
"The Hunchback of Notre Dame" in time to
accept a star part in Reginald Barker produc-
tion, "Pleasure Mad," which Louis B. Mayer
will present through Metro.

Views of Universal's build-
ing at Motion Picture Expo-
sition in Los Angeles. Ex-
hibit was acclaimed one of
the most artistic at mammoth
show.

Capt. Alfred Davis (left), managing director
of Marble Arch Pavilion, London, and Al
Feinman, Warner Brothers representative in
England, matched together on a "holiday" at
Margate. Yes, Al, we believe your story that
you won the golf match.

Sol Lesser, president of Prin-
cipal Pictures, leaves soon
for Europe to arrange for-
eign distribution of Prin-
cipal product. He goes
abroad also in interest of
First National.

Finis Fox, author, director
and producer of "The Man
Between," which is a current
offering of Associated Ex-
hibitors. Fox will produce
series for Associated.

September 1, 1923

KXHIBITORS HERALD

"Fore !" Derelys Perdue, star in F. B. O.'s "Blow Your
Own Horn/' prepares for a perfect drive on marine golf
links at Hotel Ambassador, Los Angeles. Warner Baxter
and Mary Louise Hartje, "million dollar extra girl," are
with the star.

A hazardous task. Top: Signor Umberto Romagnoli,
Italian correspondent of International News Reel, close
to boiling crater of Mount Etna, which he filmed for
newspicture service. Below: Unusual view looking
directly in crater of boiling lava and sulphur, which
belched forth to destroy many towns. Universal dis-
tributes International.

Alfred E. Green and Tom Geraghty at the Los Angeles
station greeting Thomas Meighan and his wife on their
arrival from New York. Meighan has returned to the
Coast to start work on his next Paramount offering,
"Woman Proof."

Mr. Gallagher and Mr. Shean about to enter the New
York office and studio of Fox Film Corporation to shoot
the opening scenes for their first motion picture produc-
tion, "Around the Town," which William Fox will dis-
tribute as a special attraction during the coming 1923-24
season.

EXHIBITORS HERALD

September 1, 1923

9/ieWEEK ihNewYork

T YN'DE DENIG, debonnair and smiling,
returned to the First National offices
last week after a tour of investigation that
covered half the country and meant a
quadruple play in every city Lynde visited.
He had to see the First National exchange
manager, the First National franchise
holder and the managing editor and the
photoplay editor of the newspaper. Where
they had two newspapers Lynde was put
to it but he says that in Chicago he had to
hire his own car to make the rounds in two
days.

From Boston to St. Louis and Chicago
to New Orleans was the length and breadth
of his itinerary. The most optimistic note
the First National publicity manager brings
back is the message of increasing friendli-
ness for newspapers throughout the coun-
try toward motion pictures. Very few of
the metropolitan papers still cleave to the
outworn tradition that motion picture news
is advertising and can be printed only as
such. Most photoplay editors, Lynde
stated, were anxious for good news and
photographs, emphasizing a desire for ex-
clusive stuff. On all sides a most friendly
reception was accorded.

Lynde came back owing First National
ten cents as the result of an overcharged
taxi bill. He made his customary dash
through St. Louis leaving the driver a
quarter tip and a dollar for the fare as he
ran into his room for a fresh collar and
fresh courage to brave the next editorial
office. When he returned to the hotel he
found an envelope with ten cents that the
driver had returned as over-charge. In
the meantime Lynde had taken a few sec-
ends off at the newspaper office to scribble
and mail his expense account to First Na-
tional. Now Lynde figures he owes the
organization the difference.

* * *

Ben Conlon of tlie publicity firm of
Howe & Conlon returned to New York
from the Coast this zveek. Mr. Conlon
spent a little over a month in Hollywood
and while there secured several new per-
sonal publicity accounts. Howe & Conlon
now announce that one member of the firm
will make a Coast trip about every three
or four months. Ben says he felt flattered
to discover an office Building named the
Conlon Block in the liveliest business sec-
tion of Hollywood, refused four positions
while there, met many screen stars who
previously vOc're just names to him and, of
course, made- the side trip to Tia J nana
and looked at — he says — some well-stocked
bars. His partner, Hal Howe, will make
the California trip in November. Conlon
says he kcpi~-bi touch with New York
ftappeuings in the trade by reading the
Exhibitors -Herald.

Harry Wilson, the demon press agent
from the coast, who is always ready to tell
the world about the greatness of Sol Lesser
and the still greater greatness of Sol
Lesser's pictures, is back in New York,
bringing the usual "greetings from the
Wampas." This time Harry says, he had
them enclosed carefully in glass and guarded
by a strong cork.

It may be that a conversation idea is
what caused Harry to get himself a hide-
out in an uptown apartment instead of mak-

ing his headquarters at the Algonquin as

per his custom.

For the second time in the history of the
A. M. P. A. a contest threatens to develop
over the annual election. The nominating
committee put up the required number oi
candidates for the Board of Directors but
completely overlooked Tom Wiley. Now
Tom's friends have gotten together and
decided that his services to the organiz-
ation ought not to be slighted and have
nominated him by petition. This leaves
nine members to be elected out of ten
nominees when the election comes on Sep-
tember 13.

* * *

First National held a tennis tournament
recently which was won by Matt Taylor.
Now Charlie Einfeld is proposing a doubles
and has naively matched up all the possible
entries. Charlie matches himself with Matt,
feeling that that ought to even matters
"P-

Morton Blumenstock back from the
coast says it isn't all sunshine and roses
out in California. When the wind blous
she blows stiff. "Why do you know one
night it blew so strong, it blew the Holly-
wood fire alarm."

* * *

Dorothy Mackaill has just moved and
in looking over the wreckage when the
moving man got through she said stoically :
"Gee whiz, all that waste when you can
just think of the dandy fight scene it
might have made."

* * *

Russell Holman says being near a film
failure when you're not in it is like the
two chaps who were discussing the sinking
of the Justicia during the war.

"Do you know" one remarked "when she
sank I was on duty on her sister ship."

"Gee what a lucky escape you had" the
other one chorused.

The shrinking violet of the fraternity of
publicists has at last been discovered. And
he's right here in our own industry. When
"Bill" Yearsley relinquished his position as
director of advertising and publicity there
was considerable wondering nut side of
First National offices as to his successor.
Inside of the big circuit offices they
weren't doing any wondering, as before the
announcement of tlie Yearsley change Bob
Dexter had been chosen to step into his
former chief's shoes.

Now as to the shrinking violet part.
When a young man is clczxited to a position
of such importance it is not unusual for
his picture to be used in the public prints.
But not Bob Dextcr's picture. He says he
hasn't any, isn't going to have any taken
and even if he had wouldn't give one for
publication.

Some time someone somewhere will slip
up on Dexter and steal a fac simile of his
map and give the zvorld an opportunity
to see zvhat a handsome younq man this
modest former Australian really is.
' *v # * *

Vic Shapiro denies that the story printed
in all the dailies about the near escape of
the Pathe P. A. from having all his jewels
stolen by a midnight marauder is any kin
to similar adventures indulged in by mo-
tion picture stars made famous by him.
Vic says if he had planted it as a P. A.
stunt he would have let the thief get awav
with the darned old Ingersoll. — John S.
Sparco. •

Reaches Century
Mark

\T7ITH an even hundred productions
* ' to his credit George D. Baker,
dean of picture directors, is to be hon-
ored at a George D. Baker Centennial
to be celebrated on the Goldwyn lot with
the final cutting of Balbac's "The Magic
Skin."

After many years on the stage as an
actor, director, manager and star George
D. Baker was drafted into motion pic-
tures to direct John Bunny and Flora
Finch for Vitagraph.

Later when Vitagraph launched upon
the sea of multiple reel features Baker
was chosen to handle Edith Storey and
Antonio Moreno. One of the biggest
hits made by this happy combination of
stars was "Tarantula" which was both
written and produced by Director Baker.
During his career with Vitagraph he also
directed Lillian Walker and Wally Van.

His work with Vitagraph brought him
an attractive offer from Metro and fof
that company he directed such well-
known stars as Nazimova, Ethel Barry-
more, Frank Currier, Lionel Barrymore,
Emily Stevens and Emmy Whelen.

Later he became director-general of
studio activities on the West Coast for
Metro and supervised the productions of
such stars as Bert Lytell, May Allison,
Viola Dana and others.

Baker also directed W7illiam Faversham
in "The Man W'ho Lost Himself."

For Cosmopolitan Productions Baker
directed "The Cinema Murder" and Mar-
ion Davies in "Buried Treasure" as well
as two other all star productions, "Prox-
ies" and "Heliotrope."

His next move was a year's contract
with Sawyer-Lubin Productions and his
biggest hit with this organization was
"Without Limit,' starring Anna Q. Nils-
son, Robert Frazier and Charles Lane.

After a year of travelling in America
and abroad Director Baker was chosen by
Achievement Films, Inc., to make Honore
de Balzac's "Magic Skin" and came to the
Goldwyn Studios to produce this fea-
ture.

September 1. 1923

EXHIBITORS HERALD

RAY ROCKETT

Organize Theatrical
Insurance Company

Film Men and Stage Producers
Interested in Formation of
$25,000,000 Firm

(Special to Exhibitors Herald)
NEW YORK, Aug. 31.— Work of or-
ganizing an insurance company with an
authorized capital of $25,000,000 to handle
theatrical insurance has been started here.
Among those interested in the project are
said to be the Shuberts, A. L. Erlanger,
E. F. Albee, John Ringling, Marcus
Loew, Sam H. Harris, William Fox, A.
H. Woods, Walter Vincent and Adolph
Zukor.

Will Cut Insurance Rate

The new company when completed is
expected to cut theatrical theatre insur-
ance rather throughout the country in
half.

Following receipt of data and informa-
tion on theatre insurance risks through-
out the country circulars were distributed
among those most likely to subscribe to
the capital stock.

Will Write Many Forms

The company plans to underwrite
marine, fire, liability, casualty, workmen's
compensation, use and occupancy, sprin-
kler, "floater," burglar and theft insurance
and all other forms in connection with the
production and transportation of plays
and the conduct of theatres. A blanket
policy is planned to take the place of the
many small policies.

PHILIP E. COHEN

AL ROCKETT

L. McCormick's Story
Acquired by Goldstone

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 21.— Screen
rights to Langdon McCormick's story
"The Torrent" have been purchased by
Phil Goldstone who announces he will
make it into a spectacular production.

The picture will be one of six specials
which Goldstone will publish during the
coming season.

Minter Gets Stage Offer

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 21. — Mary
Miles Minter has received an attractive
offer to become a Ziegfeld Follies star,
according to rumor here.

First Complete Description of
Lincoln Picture

Detailed Statement from Rockett Brothers Discloses Scope
of Production Which Required Months to Produce

FOR more than a year, the industry has knozcn that Al and Ray Rockett
have been zvorking on a production depicting the life of AbraJiam Lincoln.
The picture is now completed. In response to the great interest aroused
through the trade in this enterprise, EXHIBITORS HERALD has had a man
close to the Rockctts prepare the following article describing their ivork and
the finished production.

THE life and events of Abraham Lin-
coln have been successfully trans-
lated into motion pictures and once more
the cinema scores a great triumph over
the stage.

What the stage could only suggest the
motion pictures have done adequately,
both as to art and scope, for a subject
such as Lincoln requires the broad out-
doors as well as many stages to success-
fully interpret it. Two years of research
eighteen weeks of actual shooting, more
than two thousand set ups of the cam-
eras, one of the most scientifically se-
lected and numerous casts on record and
a beautiful investiture are some of the
notable elements of the production.

Al and Ray Rockett, executive officers
of the Rockett Lincoln Film Company,
of Hollywood, are the originators of the
idea of picturizing the life of our great
martyr president and their achievement
of successfully filming the subject is one
of the romances of the motion picture
industry for they were called upon to
overcome almost every form of discour-
agement possible to picture production
before they could claim success.

+ + +

Their search for a man physically,
spiritually and ethically equipped to in-
terpret the character of Abraham Lin-
coln both as a young man and as the elder
statesman is a fair sample of the ob-
stacles they had to overcome. It re-
quired a worldwide search and the ex-
penditure of much treasure to determine
that not a single professional Lincoln of
stage or screen could measure up to the
requirements of the arduous role and just
when it seemed a hopeless task the right
man was found in George A. Billings, a
stranger to the camera and with only
small experience on the stage.

This Billings is so startlingly like Ab-
raham Lincoln that the martyr president's

best and most distinguished living friend,
ex-United States Senator Cornelius Cole,
of Hollywood, 101 years old, declared the
likeness to be so perfect that his first
meeting with Billings was a shock to him.

Frances Marion, famous for her work
with Mary Pickford, the Talmadges, Mar-
shall Neilan and other headliners of the
screen, wrote the script, the title of
which, "The Dramatic Life of Abraham
Lincoln" will probably be retained. It is
the longest script ever written for either
stage or screen and Miss Marion regards
it as her masterpiece.

+ + +

Phil Rosen, M. P. D. A. former direc-
tor of Rudolph V alentino, Betty Comp-
son, Wallace Reid, May Allison and
others directed the picture and it will
undoubtedly put Mr. Rosen in the fore-
most rank of photodramatic creators, his
war sequences, especially, being triumphs
of the cinema art. Mr. Rosen studied his
subject four months before shooting a
scene.

Robert Kurrle, A. S. C, and Lyman
Broening, A. S. C, assisted at times by
nearly a score of other cinematographers,
handled the photography, running the
entire gamut of camera practice during
the eighteen weeks of shooting, with
hardly a retake.

Thousands of men, women, children
and animals were used in the action which
covered a period from the year 1809 to
1865, during which time thirteen presi-
dents sat at Washington, the dress of
the periods constantly changing. This
was the most picturesque epoch in the
growth of the American nation and the
period of its greatest drama.

"The Dramatic Life of Abraham Lin-

EXHIBITORS HERALD

September 1, 1923

coin" begins at the birth of Abraham in
Kentucky, follows him through his child-
hood and youth in Kentucky and In-
diana, trails him to Illinois where he
started out to conquer the world with
only an axe to help him; thence to New
Orfeans where he first saw slavery; back
to New Salem, Illinois, where he became
a clerk, store keeper, soldier in the Black
Hawk war, postmaster, surveyor, inven-
tor, member of the legislature; thence to
Springfield, Illinois; lawyer, orator, con-
gressman, husband, father, president of
the United States. It was in New Salem
where his sweet but tragic romance with
lovely Ann Rutledge occurred and it was
in Springfield where years later he mar-
ried the Kentucky belle, Mary Todd.

-f + +

The picture follows him to Washing-
ton, to the White House, to Gettysburg,
to the Army of the Potomac, to City
Point, to Fort Stevens to Richmond, to
Ford Theatre and to the final resting
place of his body back home in Spring-
field. It requires twelve reels just to
present the essentials of Lincoln's life
and the reels are so full of dramatic in-
cident, comedy, human interest and
pathos that the only problem of the pro-
ducers was what to leave out.

Among the one hundred and fourteen
sets in the picture were the birth place in
Kentucky; the log town of New Salem;
Lincoln's law office in Springfield; the
Lincoln-Douglas debates; the historic
Decatur Convention; the Lincoln home
in Springfield; the slave market, New
Orleans; the historic East Room of the
White House; Gettysburg; The Cabinet
room; President Lincoln's office; Grant's
headquarters; Lee's surrender; Fort
Sumpter; Fort Stevens; historic Pennsyl-
vania Avenue from White House to Cap-
itol, a mile and a quarter long; Ford's
Theatre; the great catafalque in the East
Room; the historic room where Lincoln
died; etc.

The picture will be ready for release
early in September and will probably be
screened under its working title, "The
Dramatic Life of Abraham Lincoln." A
copy of this picture will be inurned in
Washington in custody of the govern-
ment to be screened on the three hun-
dredth anniversary of the birth of Lin-
coln, February 12, 2109, the idea being to
prove- that film can be preserved "alive"

MONEY

Which Have
Exhibitors to

By W. L. BUCK
(Gem theatre, Waterville,
Minn.)

(Illustrated)

I doubled my attendance and
receipts on Wednesday by us-
ing a "Ladies' Free Ticket"
coupon, passing one lady if ac-
companied by a gentleman
with one paid ticket. I had 50
extra printed on cards which I
mailed to "the hard ones to get
out," together with a herald on
show Free ticket coupon was
run in local paper. '

This not only jarred loose

Showing Colonel Heeza Liar, the char-
acter in the Bray comedies distributed
by W. W. Hodkinson, up to one of his
funny stunts in the comedy called
"Heeza Liar in the African Jungle."
The Colonel is trying to get the ele-
phant's goat with a straw.

indefinitely and to show the film fans of
those days that we of the nineteen twen-
ties were no slouches at making motion
pictures.

+ + +

The Rockett executives claim for theif
subject more legitimate tieups than for
any other and a feature of their exploita-
tion campaign will be to insure through
these tieups the attendance of every
child in the United States of age suf-
ficiently mature to understand the pic-
ture. They believe that through these tie
ups they can in time mop up an attend-
ance of one hundred millions in America
and five hundred millions in the world.

The Rockett Company plans to follow
this Lincoln picture with other great pro-
ductions of America's historical subjects.

people who never attend, but
brought in many twice a week
who only attended once. I in-
creased my weak night to the
best night in the week without
affecting my good nights. In
fact, I believe it increased my
regular good nights.

THIS COUPON :

And 25 Cents Will Admit iM

One Lady and One Gent S

AT GEM THEATRE. ON W

Wednesday or Thursday II

January 31st or Feb. 1st &

Good no other dates. Not good for JT^. :
two ladies or two gents.

I| J., ,, M-J

Newspapers to Run
"Black Oxen" Story

First National Arranges Pub-
lication as Serial in 67
Installments

(Special to -Exhibitors Herald)

NEW YORK, Aug. 21. — Arrangements
have been made with newspapers
throughout the country, whose circula-
tion is in excess of five million for the
publication in serial form of Gertrude
Atherton's story "Black Oxen," it is an-
nounced by First National.

Owns Newspaper Rights

Each installment will bear the credit
line: "Published by arrangement with
Associated First National Pictures Inc.
Watch for the screen version directed by
Frank Lloyd with Corinne Griffith as
Countess Zattiany."

When First National purchased the
screen rights to Gertrude Atherton's best
seller, it also acquired the newspaper ser-
ialization rights. Under the present ar-
rangements with the newspapers publica-
tion will start on or immediately after
October 15. This means that the seriali-
zation will be concluded shortly before
the presentation of the picture throughout
the country.

List Is Growing

Among the big newspapers which will
publish the novel are : Kansas City Star,
Louisville Courier Journal, Omaha Bee,
New Orleans Item, St. Louis Times,
Des Moines Register and Tribune, Buf-
falo Times, Cleveland News, Pittsburgh
Press. Albany Times-Union, Racine Jour-
nal News, 'Minneapolis Star, St. Paul
News, and others being added daily.

Paramount Announces New
Plan of Selling Pictures

(.Continued from Page 57)

big star will not draw, a star of minor
importance may be very popular. The
exhibitor may be able to buy the minor
star for a low price and do good business
because his particular clientele want him.
By the block booking system, however,
in order to get other pictures he wants,
he is compelled to pay a high price for a
star his people do not want and will not
go to see.

Will Improve Films, He Says

"The new system will not only enable
exhibitors to make selective bookings,
but will have the effect of greatly improv-
ing pictures generally. As long as pro-
ducers can sell in blocks and get prices
fixed before a picture is made, the output
will not average up to the same standard
it will if a flop is a flop. In selective
booking the flop is going to be at the
expense of the producer instead of at the
expense of the exhibitor as it is now. And
believe me, producers will guard more
carefully against making flops when they
have to stand the loss.

"Another interesting field is opened up
by this. Stars who lose their box office
value will not long continue to draw the
big salaries when every picture stands or
falls on its merits. It is pretty hard to
convince a star drawing $7,500 a week
that she is not worth this when, under the
present system, the sales of her pictures
show no decrease. Under a selective
booking system the waning star would
not be carried to as great or greater sales
by the block in which her pictures are
sold before they are made. Now there is
no barometer except the exhibitor's box
office and no star can see that far."

MAKING IDEAS

Been Used
Build Up

Successfully by
Their Patronage

September 1, 1923

EXHIBITORS HERALD

THE T H EAT R E

A department of practical showmanship

CONSERVATION OF PRESTIGE

Keep the Theatre's
Hands Clean

On a subsequent page is set down pictorial and type
record of the "Human Wreckage'' engagement at Kansas
City. It is for many reasons an important story. The
exploitation campaign conducted was of the type that
seems destined to come into general vogue.

The picture came to Kansas City under circumstances
practically identical with those marking its advent else-
where. Mrs. Wallace Reid had arranged to be present.
Louis Kremer, F. B. O. exploitation representative, was
present to direct effort put forth in the picture's behalf.
But different methods were applied.

An Anti-Narcotic Week was suggested and a mayorial
proclamation was issued. Various notables, including a
former governor of Kansas, became identified with the ex-
hibition of the picture. Adequate advertising was done.

It was in dealing with the newspapers that the most
radical departure from custom was made. The usual
shoddy contests and publicity schemes were not brought
in. The straight news of the engagement was given out
and the newspapers, perhaps grateful, covered the story
in straight news fashion. The result was front page space
in generous measure, including front page stories five con-
secutive days in the Kansas City Star.

Naturally and logically, the response was of the same
steady, consistent nature. Business was good and steadily
so. That is not commonly the result of the fire and brim-
stone type of exploitation.

Neither the theatre nor the picture stood a chance of
losing prestige at any point in the proceedings. Both went
through with clean hands. There was no possibility of
backfire.

Without doubt this is the "exploitation" of the future
— not exploitation at all, but a simple policy of giving out
news as news. It is economical; it is safe; it is normal.

An Idea That Took
Care of Itself

A story of uncommon interest is told pictorially on
another page of this department under the heading :
"Poster Contest a Success." Harold Home, manager of
Loew's Palace theatre, Memphis, is the author of the story
and father of the enterprise it outlines.

Mr. Home persuaded the Memphis Art Association
and the Art Department of the 19th Century Club, num-
bering 3,000 members, that a contest inviting original
poster paintings for "Douglas Fairbanks in Robin Hood"
would prove interesting diversion and a stimulating influ-
ence. The theatre offered to donate $100 to be distributed
in awards.

The suggestion was accepted and the Art Association
appointed a publicity committee to take care of that phase
of the undertaking. A letter was sent to each member,

authorities were persuaded to sanction city wide banner
announcement of the contest and every civic organization
in Memphis was notified.

Ten days before the Palace opening a midnight pre-
showing was given at which were present local notables
selected by invitation. Special art classes were organized
by high schools and posters were displayed at Rotary, Ki-
wanis, Lions and other booster club meetings.

This is the record of an idea that took care of itself.
It is an idea which may be applied by others in connection
with the same or another picture. There are all too few
of these ideas, always, but it is of these that the finer
showmanship is made up.

The Cash Value of
"Fol-de-rols"

When returns from all precincts are in it must be
agreed that the best theatre is not too good. There
used to be a belief that a too refined elegance of ap-
pointments kept way from the theatre the working class
and the unmonied. With the changes that have made
it impossible to distinguish visually between Milady's
maid and Milady herself, the gentleman and the gen-
tleman's man, this claim has lost whatever basis it
may have had. And due to these same changes in the
public person, surface changes only, it is clear that
the more refined, the more "classy," the theatre is
made, the more generously it will be supported. In its
public life, at least, the public strives upward.

Physically, the theatre has advanced mightily since
it became understood that the one-time "fol-de-rol" has
a box office value. Otherwise, in many cases, little
progress has been made. At this time it must be clear
to anyone who considers the matter that decorum,
quiet, dispatch in service and grace in program delivery
are important contributors to the popularity of the
playhouse.

Oddly, it is in matters of this sort, wholly in control
of the management and productive solely to the same,
that neglect is most frequently observed. Proximity
and the absence of a counter force doubtless explains
that carelessness. Explained, or unexplained for that
matter, it should be terminated.

"Theatre Letters"
In New Form

To facilitate expansion and to effect conformity with
other phases of the department, "Theatre Letters" is pre-
sented in new form beginning with this issue. The change
is purely a physical one, dictated in part by mechanical
requirements, and indicates no change in policy or purpose.

As previously, letters from theatremen on the sub-
ject of showmanship in its many aspects are invited and
will be published in the interests of better business gen-
erally.

EXHIBITORS HERALD

September 1, 1923

LETTERS TO "THE THEATRE"

CROWD entering the Liberty theatre, Long Beach, Cal., on the first day that "Douglas Fair-
banks in Robin Hood," United Artists, was shown. Frank L. Browne, manager, reported the
engagement to ''What the Picture Did For Me" in the August 25th issue of the HERALD.

George Rea Wins
DeMille Award

THEATRE EDITOR, Exhibitors Her-
ald.— I have received a letter from Cecil B.
DeMille notifying me that I am one of the
five winners in the "Adam's Rib" exploita-
tion contest (you remember the Theatre
Letter I wrote you about the picture), and
it was a real letter, one of the kind that
makes a fellow feel like he has done some-
thing worth while and long to do some-
thing good all the time, one of those letters
you keep and read again now and then when
you need it.

DeMille is my best bet, and Meighan
next: I had my patrons hand in written
reports on why they liked DeMille and
Meighan best and eight out of every ten
answered — DeMille because his pictures are
always "so big and teach a good lesson,"
and Meighan because he is "so good and
clean and has never done anything bad."

I am enclosing a photograph of my lobby
on Tom's new one, "Homeward Bound." —
George Rea, Colonial theatre, Washington
C. H., O.

* * *

DEAR MR. REA: Congratulations on the De-
Mille award. Would like to hear more about your
patrons' reports. Your "Homeward Bound" lobby
is great but got in too late for reproduction this
issue— W. R. W.

Adams Will Defend
Small Town Title

THEATRE EDITOR, Exhibitors Her-
ald.— That was certainly an interesting and
stimulating letter from Mrs. Heywood, of
Cornell, Wisconsin, this week, in which she
discussed my plan for telling the farmers
about "Robin Hood" and "Grandma's Boy"
and told of her own effective method of se-
curing and using a mailing list. As I un-
derstand Mrs. Heywood, she takes issue
with your placing me in the small town
class — says I am not "a Simon pure small
town exhibitor."

Now I make no pretensions to being
Simon pure, but I insist on being a small
town exhibitor. I'll defend that title with
my life. A little burg numbering only 1,879
so-called souls, from babes in arms to their
grandsires on crutches, mostly retired farm-
ers, with now and then a tired business man,
can never be classed as a great metrollopus
(as Rob Wagner calls it).

We must all agree with Mrs. Heywood
that personal letters to a selected mailing
list are more distinctive than the broadcast
publicity I used, but I didn't have the mail-
ing list then, and my problem was how to
reach the most people quickest. The 1,400
cards on "Robin Hood" covered seven rural
routes from Mason, three small towns near
here, and four routes from these towns.
Addressing to route and box number gave
assurance that no family would be missed.

Personal canvassing for a rural mailing
list has these drawbacks : In this vicinity,
at least, very few of the farmers have their
names on their mailboxes ; when there is a
name there or on the barn it usually is that
of the old settler who died or moved to
the city twenty-five years ago. You must
canvass at least twice a year to keep your
list up to date, as the rural population is
constantly shifting. I am speaking from
fifteen years' experience as rural letter car-
rier. Twenty-five per cent or more of the
farms around here are rented, and these
tenants move practically every year. On the
route I left five years ago less than half
of my old patrons are still residents.

I now have a good live mailing list reach-

ing nearly every family in the territory,
which I secured from the owner of the
county paper here. Next week I use this to
send out about 800 postal cards announcing
my pictures for the coming month, with a
catch line of description about each one.
Other exhibitors in this vicinity who have
been using postal card publicity for several
years tell me it is the cheapest and most ef-
fective form of publicity available. Exploi-
tation men realize this too ; nearly every
pressbook worth the name has good forceful
suggestions for a postcard campaign. — Roy
W. Adams, Pastime theatre, Mason, Mich.
* * • *

DEAR MR. ADAMS: We think we'd better
let Mrs. Heywood answer your letter. — W. R. W.

Says Office Showmen
Make Own Grief

THEATRE EDITOR, Exhibitors Her-
ald.— You have had occasion to pay me sev-
eral compliments, but if you ask me why,
I'll say I don't know. After all it is merely
using a bit of common sense to go out and
do practical things which may mean some-
thing for the house, even if it only gets an
extra dollar at the box office. How some
men can sit back in their office chairs and
smoke "Corona-Coronas," and wail at the
depression of receipts, without making the
least effort to stimulate business, is beyond
my power of reasoning. I wonder if they
think that the great mercantile businesses
run themselves.

On their own Main Streets they have men
who are making good by actually selling
the goods to the public. And when I say
selling I mean everything that goes toward
making the article look attractive. Per-
sonally I take time to lay out the exact
pictures I want in certain frames and would
feel guilty if I didn't look after an item
which I know thousands never think of.
They confine their efforts to those of a pur-
chasing agent and miss the jump to the
importance of the sales manager. They may
try something for which they get a little
or no result but if they will mix themselves
a. little, concoction of nerve, speed, and in-
telligence they'll have the best little remedy
for the box office. But they must take it
daily in order to effect the cure. Well,
that's that. I have something you are in-
terested in.

Just because we are about five kangaroo
jumps from the Atlantic Ocean, don't think
we have no heat waves. I licked one and
feel like taking Dempsey on now. Old
"Lady Luck" was with me when I dis-
covered that a member of the cast of "The
Broken Violin" was in these parts and with

the aid of some newspaper friends I con-
nected with him. Got his okay and made
the last edition on Friday with an ad and
small notice. Had him make appearances
Friday night and twice Saturday. Saturday
night we cleaned up.

Out in the line at the box office they were
sweltering. So was I but I was laughing it
off. The gentleman gave a fine talk, an in-
teresting one for movie patrons, and, you'll
pardon my nerve, but I had him take a pun
about Constance Talmadge and put it
around a girl star I had coming in a big
picture. The point must have went over
for the picture because we are running it
now and I'm laughing, you see, and that
means there's something doing.

That's all for today. — Harry F. Storin,
Leroy Theatre Co., Pawtucket, R. I.
* * *

DEAR MR. STORIN: We think you hit a cer-
tain important nail several sound raps on the head
in the first part of your letter. — W. R. W.

The Arithmetic of
Cooperation

Not everything may be reduced to
arithmetical simplicity, else problems
would vanish and the way of the theatre
would be strewn with roses, but coopera-
tion is one of the things that may be
worked out as simply as the famous prob-
lem of two plus two. It is in fact no more
than a parallel equation, expressed as one
plus one, and the answer is invariably
two.

One idea of one man's, added to one
idea of another's, always equals two ideas.
Two ideas of two men, plus two ideas of
two other men, just as surely equals four.
So it goes, and while it continues the sum
total of ideas mounts steadily upward.

With cooperation in force this addition
is automatically made, the result auto-
matically chalked up where all may see
and profit by it. Without cooperation the
one idea of the first man never finds place
alongside the idea of the second man and
each is the poorer by half.

This division of The Theatre, originally
dubbed "Theatre Letters" and now
changed in title wording but not other-
wise, is dedicated to the task of perform-
ing for showmen this simple but always
important mathematical operation. This
is the blackboard, so to speak, upon
which the first exhibitor is invited to
chalk up his idea alongside the idea of
the second exhibitor in order that both
of them, as well as all other exhibitors,
may read the answer and derive there-
from whatever advantages may be in-
volved. There are always advantages.

September 1, 1923

EXHIBITORS HERALD

STRAIGHT NEWS DRIVE WINS

SECOND DAY attendance at the Royal Theatre, Kansas City, where "Human Wreckage," F. B. O., was
exploited with maximum results at minimum expense by Louis Kremer, F. B. O. exploitation repre-
sentative. Other pictures on this page show how attendance stood up during the engagement.

THE MAYOR of Kansas City
issued the usual proclama-
tion on Anti-Narcotic Week.

THIRD DAY attendance upon "Human Wreckage" at the Royal,
Kansas City. In the excitement of the opening day everybody
forgot to summon a photographer.

PROMINENT in the promotion of the campaign
were (left to right) Frank L. Newman, New-
man's theatre, President Olines of the Co-oper-
ative Club, Mrs. Wallace Reid and Former
Governor Henry J. Allen of Kansas. Hokum
methods were ignored throughout.

FOURTH DAY attendance showed no signs of
decreasing interest and a banner week seemed
assured. The campaign as a whole substanti-
ates the growing belief that sensational exploi-
tation has seen its day and given way to
dignified methods.

56 EXHIBITORS HERALD September 1, 1923

"SPOILERS" BREAKS RECORD

FOR THE FIRST TIME IN FOUR MONTHS, says the report, the Des Moines Theatre, Des Moines,
Iowa, had a lockout crowd at eight o'clock Sunday evening with "The Spoilers," Goldwyn Cosmo-
politan. Herbert Grove, manager, had conducted an extensive exploitation campaign including a
tie-up with a well attended boxing bout.

IT'S NOT A WINDOW. It's just a painting so PORTLAND'S ANNUAL ROSE FESTIVAL

well done that it looks like one. The Liberty was celebrated during the run of "The Girl of

theatre, Portland, Ore., produced it to advertise the Golden West" at the Liberty and Jensen-

"The Girl of the Golden West," First National. Von Herberg entered four floats in the parade,

A bit of greenery was draped at the bottom. one of which won the prize.

September 1, 1923 EXHIBITORS HERALD 57

POSTER CONTEST A SUCCESS

SECOND PRIZE winner in FIRST PRIZE winner in the ONE OF THE splendid paint-

the poster contest. It was Memphis poster contest ar- ings turned in by entrants in

specified that the title be ranged by Loew's Palace the "Douglas Fairbanks in

placed on all posters sub- theatre, Harold Home, man- Robin Hood" poster contest,

mitted. ager. — (Story on page 53.)

HAROLD HORNE, Loew's Palace, Memphis, persuaded the Memphis Art Association, 3,000 members,
to promote a poster contest based on "Douglas Fairbanks in Robin Hood,'' United Artists.

FRONT of Loew's Palace, "FRIAR TUCK" as he ap- ANOTHER painting submit-
Memphis, showing super- peared in the prologue ted in the contest showing
structure of marquee as dec- staged by Loew's Palace, a the high grade of excellence
orated during the "Robin performance in keeping with marking the work of the en-
Hood" run. the picture. trants.

EXHIBITORS HERALD

September 1, 1923

ARE PROLOGUES GOING OUT?

IF YOU HAVE SEEN THE PICTURE you know without being told that this is a prologue for "Slan-

der the Woman," First National.

It was staged at Saxe's Strand, Milwaukee, one of the few play-
houses where it still is maintained that presentation should have
some connection with the picture presented. Vaudeville rather
than prologues is the order of things in too many theatres. E. J.
Weisfeldt, manager of the Strand, used local talent and members
of a disbanded stock company in staging his production. The
script was written by a Milwaukee man and the playlet was cut
into the picture.

NEW BUILDINGS are al-
ways watched with interest
by citizens. Loew's Palace,
Memphis, utilized one as
above in exploiting "Douglas
Fairbanks in Robin Hood,"
United Artists. It is a good
point for exhibitors to keep
in mind.

STILL THEY COME, eloquent pictures attesting the enthusiastic
exploitation of "The Isle of Lost Ships," First National. This
front was built by the Allen theatre, Edmonton, adding another
chapter to an already long and interesting history of the picture.

September 1, 1923

EXHIBITORS HERALD

SHORT SUBJECTS

—Real Help

IN the September edition of "The
Box Office Record," now in prep-
aration, short subjects will be cov-
ered more thoroughly than ever be-
fore in that or any published work.
This is due to the vastly greater
number of reports on short subjects
printed in "What the Picture Did
For Me" department in the period
elapsed since the publication of the
March "Record."

The September edition will give
scores of reports on each individual
brand of short subjects and individ-
ual short subjects as well. By exam-
ining that division of the "Record"
any exhibitor can determine unques-
tionably where merit exists and
where it is absent. It is a natural
step to the booking of the meritori-
ous and the abandonment of the in-
ferior, a step that means much
money to the exhibitor and invalu-
able guidance to the short subject
producer.

— Drama —

WHILE it is altogether to their
credit that a few producers
have kept up a supply of short sub-
ject drama against discouraging
odds, it is only proper that an out-
standing aspect of their perform-
ance be questioned constructively.
The bulk of the short subject drama
available is of the type described by
exhibitors in reports as "shoot-'em-
up Westerns" and the reason for
this is obscure.

Off hand, at least, it would seem
that the short subject drama should
parallel in character the feature
length drama, just as the short sub-
ject comedy parallels the feature
length comedy. That it does not do
so, but leans heavly toward West-
erns, is explained in the only opin-
ion we have heard on the ground
that the product goes only to "shoot-
ing galleries" and that no other type
of drama is wanted.

It seems not improbable that short
subject drama would go to other

A CHRISTIE Educational comedy, "Win-
ter Has Came," was well advertised by the
California theatre, San Francisco, in its
billing for an elaborate program. The West
Coast idea in the use of 24-sheet space
should be given careful study by American
exhibitors.

than "shooting galleries" if other
types of drama, suitable for other
theatres, were provided. Certainly
the big houses have shown awak-
ened interest in and willingness to
use the short subject in recent
months. Possibly they are a step
ahead of the studio.

— Imitation-

TO get at the rock bottom truth
of any business problem it is
always expeditious and usually wise
to construct a personal parallel.
We think that such makers of short
subject comedies as may wonder
why they are not more widely
talked about and admired would do
well to follow this course. Come-
dians the same.

We do not believe that anyone
admires an imitator, i. e., the man
who tells you tomorrow the funny
story you told him yesterday, the
person who apes your especial frailty
and expects you to like it, the
mirror-like individual who reflects
this, that and everything, contrib-
uting nothing himself to the com-
posite picture.

It must follow that an audience
made up of average human beings
experiences a definite disgust when

0 ST*re
JiT miuoNs-

*0[ SAftAZEN

i^£5TRA OF

VIOLA DAMi

FOLLOWING UP advantages gained by
previous efforts of like nature, Loew's
State, Los Angeles, gave a liberal allot-
ment of lights to "Golf" and "Back Fire,"
EducaticncJ short subjects

Comedians B, C, D, E and F ask
it to laugh heartily at the stunt it
saw Comedian A put over last
week. Then it isn't queer that
theatregoers don't talk a good deal
about the comedies, nor that the
things they do say are not always
complimentary.

If it were possible to copyright a
funny situation or laughable ges-
ture every comedian would do it, of
course. As it is not possible, in the
interests of their common welfare
they would be wise to develop a
code of ethics banning imitation.
The effect would be the same, and
it is an effect worth a sacrifice.

— Lights —

WHATEVER may be the quality
necessary to get a short sub-
ject mentioned in theatre electrics
seems to be possessed in ample mea-
sure by Educational's product. At
any rate, incoming photographs
show a remarkable preponderance
of Educational short subjects enjoy-
ing this prominence.

NEWSPICTURES

INTERNATIONAL NEWS No. 67: French
in Active Campaign Against Moroccan Tribes-
men— Admiral Coontz Becomes Commander of
Pacific Fleet — Oakhurst, X. J.. Crippled Kiddies
in Outing — American and English Tennis Players
Meet at Forest Hills, L. I ■ — Harding at Rest
(Funeral Views) — Territorial Specials.

INTERNATIONAL NEWS No. 68: Presi-
dent Coolidge Meets Xewspaper Men— Modern
Samson Here From Russia — Stage Fashion Show
at St. Louis — Japanese Wrestlers Meet for Na-
tional Title — African Tribes Hold Great Con-
clave — Tex Austin Stages Rodeo in Xew York —
Territorial Specials.

KINOGRAMS No. 2277: President Coolidge
Takes up Duties — Secretary Davis Pays Tribute
to Italy's Unknown Hero at Rome— King's
Yacht Wins English Race — Tex Austin Stages

Rodeo in Xew York — Xavy Trains Citizens In
Flying — Territorial Specials.

PATHE NEWS No. 65: 30,000 French Gym-
nasts in Meet at Paris — Test Navy's Undersea
Craft — Orangemen Celebrate Anniversary of
Battle of Boyne at Belfast — Make Motion Pic-
tures of Dances; at Centennial Exposition — Hard-
ing at Rest (Funeral Views) — Territorial Spe-
cials.

PATHE NEWS No. 66: American Tennis
Players Defeat British at Forest Hills, X. Y. —
Give Diving Exhibition at Long Beach, X. Y. —
World Peace Keynote of Harding's Last
Thoughts — Xew German Government to Tackle
Problems — London Workmen in "Xo More War"
Demonstration — Aerial Trolleys Take Place of
Railroads in California Lumber District — France
Mourns Harding Death — Exposition of European
Debt — Territorial Specials.

60 EXH I B ITO RS HERALD September 1, 1923

Digest of Pictures of ^Week

THERE should be little excuse for an exhibitor get-
ting stuck with poor pictures and overcharged for
fair pictures, if he uses the various safeguards now
available. Several of the large film companies are do-
ing away with block booking — a big step in the right
direction — and offering to screen every picture before
he buys it. There could be nothing fairer than that.
The exhibitor who is not able to judge whether or not
a particular film is suitable for his house, should go
back to the grocery business or whatever line he was
in before he became a theatreman.

Block booking was the easiest way for the pro-
ducer and distributor and he got rid of a lot of poor
pictures by sandwiching them in between a couple of
good ones but this "buying a pig in a poke" was not
good business any more than you would want to buy
six or eight suits of clothes all at once without examin-
ing the goods or the cut of them.

The announcement of the Famous Players-Lasky
Corp. which appears elsewhere in this issue of The Her-
ald is but a forerunner of others that will likely fol-
low. The Fox company and other concerns are now
screening their Fall product for exhibitors in the large
centres and the exhibitor can use his own judgment as
to their drawing power and not rely on what the sales-
man says about them. — J. R. M.

•THE GREEN GODDESS" (Goldwyn) is one of
the outstanding successes of the season. Here is a
really fine production, well acted and carefully pro-
duced. George Arliss, who played the piece upon the
stage, gives to the screen one of the most finished pro-
ductions of his career. He is surrounded by a splendid
cast of well known players and the fine melodrama
holds your undivided attention throughout the nine
reels.

"TO THE LAST MAN" (Paramount) looks like
ready money. Zane Grey wrote it and endorsed the

Watching the mysterious red lights flash above. A scene from
the Goldwyn picture, "Red Lights," directed by Clarence
Badger.

present photoplay version in an introductory note. Lois
Wilson, Richard Dix and a host of able helpers seem
concrete images of his mind pictures. Victor Fleming
directed for melodramatic effect and got it. The pic-
ture is Zane Grey melodrama of the original blown-in-
glass brand and ought to make a bushel of money.

"SHADOWS OF THE NORTH" (Universal).
This is an interesting Western feature. A story of
claim jumping in the northwest by Edison Marshall
pictorially beautiful and containing a goodly amount of
action. William Desmond is featured. Robert Hill di-
rected this five reeler.

"THE UNTAMEABLE" (Universal) is a Gladys
Walton feature, the story dealing with a dual person-
ality. Hardly as good as some of the star's recent pic-
tures though it may prove satisfactory to her admirers.
Story by Gelett Burgess, directed by Herbert Blache.
Five reels.

"RED LIGHTS" (Goldwyn). A mystery melo-
drama that is highly entertaining. Adapted from Ed-
ward E. Rose's stage play and directed by Clare Badger
this production should find wide favor. It is thoroughly
mystifying and carries a delightful vein of humor, and
is enacted by an excellent cast. Seven reels in length.

"THE SILENT PARTNER" (Paramount) tells a
fresh story of city life with normal characters involved
in normal undertakings and difficulties. Leatrice Joy
and Owen Moore are excellent as the leads, both con-
tributing sterling performances. It is from a story by
Maximillian Foster, directed by Charles Maigne. The
picture should give good account of itself under any ex-
hibition circumstances.

"MOTHERS-IN-LAW" (Preferred) is an interest-
ing story of a mother's love that has been given excel-
lent production and direction by Gasnier. Edith Yorke
contributes an outstanding mother role. Adapted from
a story by Frank Dazey and Agnes Christine Johnson.
Seven reels.

A suspenseful scene in "Red Lights," the Goldwyn mystery
melodrama adapted from Edward E. Rose's stage play. The
car rests perilously near the edge as indicated.

September 1, 1923

K X 1 1 I B I T O R S

HERALD

W S

R E V I E

ZANE GREY'S

TO THE LAST MAN

( PARAMOUNT)
If Zane Grey's stories make profitable pictures, and that they
do is one of the undisputed assureties of the business, this one
should reap a golden harvest. It has all the full ripeness of his
peculiarly pungent melodrama, it has a row of names that mean
something, it carries the author's endorsement, it sheds as much
blood as Custer's last battle and sheds it in the promotion of
story interest. It's a great piece of sales merchandise. Victor
Fleming directed. It runs about 6 reels.

When this picture gets into circulation
the theatre signs will announce in lights:
ZANE GREY'S
TO THE LAST MAN
Endorsed by Zane Grey
If no more than that is announced, so
strong is the name of the author at the
box office, there will be big business and
satisfaction. But more than that can be
announced by the exhibitor who wishes
to elaborate.

If he has played "Only 38," as doubt-
less will be the c?3e, he will set the

LOIS WILSON adds to her laurels as a lead
in Zcjie Grey's "To the Last Man," Paramount.

name of Lois Wilson in big type. If he
has used any of the Richard Dix pictures,
as is quite as likely, he will put the name
of that star also in blackface. If he
wishes to tell the whole story of the pic-
ture's public value he will add the names
of Noah Beery, Charles Ogle, Frank
Campeau and Ed Brady. All these con-
tribute to the kick of the picture, and if
t\hese are not enough there are still
others.

In his advertising copy the exhibitor
will do well to bring back into use the
recently neglected phrases, "red blooded,"
"cyclonic," "open spaces," "old west,"
"men's men" and the rest of them. He
can say all he ever said about a Western
and know that the picture will back him
up.

The picture begins, as indicated above,
with a note of endorsement by Zane
Grey. Its written much better than most
things of the sort and starts the picture
off to high expectations. The characters
of the novel then are brought on rather
rapidly, after which there is a consider-
able stretch in which not a great deal of
action figures. This operates in the Grif-
fithian manner to make more forceful
by contrast the wild activity that con-
tinues without a break to the end of the
picture.

The oldest plot in pictures, the struggle
between sheep man and cattle men in

the real West, underlies the story. Upon
this is built up the but slightly less
hoary feud plot with son of one principal
and daughter of the other in love. It
doesn't sound like a great deal could be
made out of these materials, but people
who know Zane Grey know better. What
has been made is a stretch of action about
four reels long that ought to prove ade-
quate test for any seating equipment in
existence.

It's a new Richard Dix that plays the
hero son who loves the heroine daugh-
ter. He starts under a handicap as a
half breed and finishes the same way
without the handicap. There isn't time
for a pose and he doesn't act as if he'd
stand for one if there were. He's a
straight-shooting, hard hitting Westerner
and makes you believe it.

Lois Wilson doesn't leave him an open
field for honors, however, although her
role is distinctly unlike her "Only 38"
masterpiece. She's a careless, uneducated
daughter of an unregenerate villain, and
at one point she vehemently declares her-
self all that a good heroine shouldn't be
and makes her sweetheart and you
almost believe it. She hasn't got an
easy inch in the 6,000 feet and she
proves she doesn't need it.

Frank Campeau, this time on the right
side of the observer's sympathies, is next
in line, next only because he has less to
do. His bit leads up to the moment that
will get the all desirable lump-in-throat
effect, even if it isn't the big moment of
the picture.

RICHARD DIX and Frank Campeau in a tragic
incident of "To the Last Man," Paramount.

As the title indicates, there are not
many left among the living when the pic-
ture end$. There are probably fifty
prominent in the cast when the firing be-
gins and two are left when the battle
has been fought "To The Last Man."
You wonder, always, how they will kill
them all, but you don't guess how it will
be done until it is over. Incidentally, you

don't mind the slaughter save in the well
calculated expirations you are supposed
to lament and do.

Looked at from the standpoint of art,
the picture may not win any medals.
But looked at from the standpoint of
what the people want and are willing
to pay for, it leaves nothing to be de-
sired.—W. R. W.

SPECIAL CAST IX

RED LIGHTS

(GOLDWYN)
This adaptation of Edward E.
Rose's stage play is an all-absorb-
ing mystery melodrama that
should win wide favor. Interest
is kept at a high pitch from start
to finish, with many a laugh in-
terspersed in the unfolding. A
Clarence Badger production in
seven reels that seems like less.

Adapted by Carey E. Wilson and made
under the editorial direction of June
Mathis, Edward E. Rose's stage play
comes to the screen as a most likeable
production. Director Clarence Badger is
entitled to high praise for his excellent
handling of this mystery melodrama. The
seven reels seem all too short, so fast is
the action. Thrill follows thrill and the
mystery element is just about done to
perfection. The picture is interestingly
bewildering from the start and draws the
attention most sharply at all times.

There is nothing gruesome about the
tale. In fact, quite to the contrary, it is
rather a burlesque on mystery dramas,
carrying a refreshing vein of humor, most
of which is supplied by Ray Griffith, who
as Sheridan Scott, the "crime deflector,"
scores heavily.

Probably the biggest thrill comes when
a private car and a train are racing madly
into an obvious collision, which is avoided
through the timely pulling of a switch.
The lone car, however, proceeds to the
edge of a cliff, where it all but hangs in
the balance.

Every member of the cast contributes
excellent characterization, as can be ex-
pected of such players as Marie Prevost,
Johnny Walker, Alice Lake, Ray Griffith,
Dagmar Godowsky, Jean Hersholt, Wil-
liam Worthington and Lionel Belmore.
Others acquitting themselves creditably in
minor roles are George Reed, Charles B.
Murphy, Charles H. West and Frank El-
liott.

It is virtually impossible to give a con-
nected version of the story without re-
vealing its mystery. Thus it is only in
order to state that the plot involves a
young girl who is about to be reunited
with her father, a millionaire who has
gone to the West Coast to get her. There
is a reward of $50,000 for the proof of the
identity of the girl and Sheridan Scott, a
"crime deflector," volunteers to help the
girl escape from her unknown enemies.
The party goes east in a private car and
here is where most of the action trans-
pires, with strange red lights appearing
to frighten the girl, hairy hands grasping
out from concealed places, people disap-
pearing, mysterious forms wandering
about and in general about everything
happening that would tend to send a
shiver down the spine. Throughout the
"crime deflector" works in his own pe-
culiar and humorous manner outwitting
the gang which is after the girl

EXHIBITORS HERALD

September 1, 1923

SPECIAL CAST IN

THE SILENT

PARTNER

(PARAMOUNT)

A story of the city, the stock mar-
ket, domestic relations, but differ-
ent, clean and entertaining. Good
acting sets off an unusual story
advantageously. It is from a
story by Maximillian Foster, di-
rected by Charles Maigne, in six
reels, with Leatrice Joy and Owen
Moore discharging admirably the
duties of featured players.

"The Silent Partner" is a modern, not
ultra-modern, story of middle class city
people who play the stock market, better
their fortunes financially, lose happiness
in the process, then regain it amid novel
circumstances making an odd and satis-
factory ending. It should be well re-
ceived in city and town alike, as it is
primarily a human story, secondarily
clever.

Owen Moore and Leatrice Joy divide
evenly the acting honors. As the young
husband who quits his job against his
wife's advice to play the market inde-
pendently, Moore is the character he does
best, and he never did' it better. Leatrice
Joy, in that matter-of-fact manner that
sets her apart from and above the gen-
eral run of "leading ladies," is the wife
to the life. They make you believe the
story all the way.

Robert Edeson, as the wife's admirer
who wrecks her husband's fortune to sep-
arate them, is the most unvillainous and
logical villain in recent pictures. Rob-
ert Schable does a light serio-comic
character adequately. Patterson Dial
goes a bit too far in depicting the pov-
erty-stricken victim of her husband's
gambling addiction, but gets over her
points. E. H. Calvert, Maude Wayne
and Bert Woodruff are others who con-
tribute to the upbuilding of the dramatic
structure.

The picture is admirably produced after
a smoothly plotted scenario. There are
no excesses in footage or opulence, no
overdrawings of contrast. It is a first
rate business picture good for any occa-
sion.

GLADYS WALTON IN

THE UNTAMABLE

(UNIVERSAL)
Star does her usual excellent work,
but "The Untamable" is uncon-
vincing story, and this produc-
tion hardly measures up to the
average of some of Miss Wal-
ton's previous pictures. It is a
story of a dual personality by
Gelett Burgess, Directed by
Herbert Blache. Five reels.

"The Untamable" is a story of a girl
with a dual personality. Though some-
what intriguing up to a point where the
dual personality is explained, it afterward
becomes unconvincing and though Miss
Walton puts her best efforts into it the
whole proves somewhat disappointing. It
will probably prove satisfactory to Miss
Walton's followers, as the star figures
conspicuously in almost every foot right
from the start.

The story opens with Chester Castle,
a young architect, being injured while
driving in the country. He finds himself
convalescing in the home of a beautiful,
kindly girl who states that her name is
Joy Fielding. The doctor who attends

him is also treating the girl for a nervous
ailment. Castle begins to fall in love with
Joy Fielding when one morning he dis-
covers her in a fit of rage, whipping her
Japanese maid with a lash and breaking
crockery and dishes. In this condition
she fails to recognize him and orders him
out of the house. He returns to his office
and later receives a telegram from the
servant asking him to come to the house.
He then learns that the girl is suffering
from a dual personality, brought about
through the influences of the doctor who
is treating her. As Joy Fielding she is
gentle and loving and as Edna Fielding,
her other personality, she is cruel and
reckless. Castle determines to stay and
save her from her other self.

Malcolm McGregor is Chester Castle,
John Sainpolis the doctor and Etta Lee
is Ah Moy, the servant.

SPECIAL CAST IN

MOTHERS-IN-LAW

(PREFERRED)
An unusual "mother" story that
makes pleasing entertainment.
Adapted from a story by Frank
Dazey and Agnes Christine John-
son, and very ably handled by
Louis J. Gasnier. Length, 6,725
feet.

"Mothers-in-Law" is a production with
a number of angles of appeal and though
some of the footage could have been les-
sened to advantage it nevertheless proves
interesting entertainment as a whole. Di-
rector Gasnier has very ably managed to
bring out considerable contrast in the
two outstanding characters the old-fash-
ioned mother who fights to keep her
son's family intact and the frivolous wife
who shirks the responsibilities of mother-
hood. The action shifts from homely
farm scenes to brilliant parties in the
city with great effectiveness.

Edith Yorke contributes memorable
characterization in her role and gives to
it much dramatic appeal that has a ring
of genuineness. She has a difficult part

Lee Moran as "The Busher" in the Edu-
cational-Mermaid comedy of the same
name adapted from a Ring W. Lardner
story. Arvid Gillstrom directed under
the supervision of Jack White.

and there will no doubt be those who will
consider her privileges as a mother-in-law
somewhat far-fetched, despite the many
real and fictitious mother-in-law stories
commonly heard.

Excellent performances are rendered
by the entire cast which includes Ruth
Clifford, Caston Glass, Vola Vale, Crau-
furd Kent, Josef Swickard and Doris
Stone.

The story tells of David Wingate, son
of a farmer, who meets Vianna Court-
leigh, a pleasure-loving daughter of
wealth who with her friends is caught in
a storm and sheltered at Wingate's home.
The two fall in love, are married, and
Wingate goes to the city, where, with
the aid of his wife's influence he pros-
pers. A baby is born but the mother re-
fuses to give up her life of parties
"Mom" Wingate comes to live at her
son's home when her husband dies and
she determines to save the family and
teach her son's wife the responsibilities of
motherhood. The younger Mrs. Win-
gate is about to flee abroad with them
when "Mom" Wingate realizes that an
old fashioned remedy must be applied
and the domestic problem is finally solved
in a happy ending through her instru-
mentality.

WILLIAM DESMOND IN

SHADOWS OF THE
NORTH

(UNIVERSAL)
A good Western feature in which
the interest is well sustained.
Story of claim jumping laid in
the Northwest, with many beau-
tiful scenic shots. Written by Edi-
son Marshall and directed by
Robert Hill. Five reels.

William Desmond has an entertaining
story in "Shadows of the North," which,
while not spectacular in any outstanding
sense, is, nevertheless, a fast-moving tale
of the northwest, carrying plenty of ac-
tion. There is real atmospheric setting
and some thrilling scenes of a canoe
shooting a series of rapids; a good fight,
a winsome heroine and a number of stir-
ring events culminating in a happy end-
ing.

Supporting Desmond are Virginia
Browne Faire, Fred Kohler, William
Welsh, Albert Hart and James O. Bar-
rows. Rin-Tin-Tin, the famous Belgian
police dog, who is featured in a forthcom-
ing Warner Brothers picture, is also seen
in "Shadows of the North."

The story opens in the saloon of a small
town where Ezra "Pancake" Darby is
buying the drinks in celebration of a
strike he has just made on his claim, the
Yuka. "Pancake's" son Wolf, who is in
love with Beatrice Neilson, joins the army
for the war and during his absence his
father's claim is jumped by Beatrice's
father and two fellows named Brent and
Hemingway. The old man is believed to
have been killed, but later joins his son
in Montreal and Wolf starts back to re-
cover the claim. He feigns insanity to
throw the crooks off the guard and takes
Beatrice with him to the claim, where he
discovers his father has been killed after
all. He decides to hold the girl captive
and retrieve his claim, but is overpow-
ered by his enemies. A poisonous berrv
is placed in Wolf's tea by Beatrice, but
as he is about to drink it her love over-
comes her hatred and she saves him.
From there the story works to a happy
ending and the vindication of Beatrice's
father as an accomplice in the murder of
Wolf's father.

September 1, 1923

EXHIBITORS HERALD

With the Procession in Los Angeles

By Harry Hammond Beall

MALCOLM STUART BOVLAN
this week transferred his alle-
giance from the Mayer-Thalberg
productions to Associated First National,
succeeding Monsieur Jacques Neville as
director of publicity for the big organiza-
tion which John Emmet McCormick so
ably represents in a managerial capacity
on the coast. "Mike," as he is familiarly
known, has of late been concentrating his
efforts on publicizing Fred Niblo and his
"Strangers of the Night," nee "Captain
Applejack."

* * *

Louis D. Thompson and H. J. Roberts,
president and general manager respec-
tively of the late Special Pictures Cor-
poration, have turned their attention to
the distribution of phonograph records to
be made in Hollywood. "Louis" and
"Robbie" have formed a distributers syn-
dicate to handle the output of the Harris
Record Company, which has opened the
west's first record factory on Santa Mon-
ica boulevard near Highland. And Ernie
Silcocks, the other member of the jovial
triumvirate, that ran Special Pictures, has
gotten out his famous old-time pipe and
settled down to business managing the
affairs of the Choice Productions.

* * *

As a cafe impresario Guy Price is a fine
motion picture editor. That is what "Wam-
pas" members are saying of their little play-
mate who handles the film news as well
as drama on the Los Angeles Evening
Herald.

Guy tried to help the Motion Picture Ex-
position along by financing a part of the
Brandstatter Montmartre gardens, and
dropped nearly a wheel barrow full of
hard earned dollars by so doing. Like the
raven, Guy is now quothing, "Never More."

* * *

Culver City is no longer to be famous
only as the home of the Ince, Goldwyn,
Roach and other studios. Dick Ferris has
concluded negotiations with Tom Bourke,
the man who started the Hawthorne
track, so that Dick's long heralded "bet-
less" race track at Culver City will soon
become a reality. Dick holds 140 acres
right back of the Goldwyn studios, so
that players there can climb the larger
sets and see the ponies coursing around
the oval without paying an admission fee.

* * *

Charlie Branxaman, who directed the
destinies of the publicity department of
the Morosco films and theatre enterprises
on the west coast, has resigned and re-
turned to his old love, telling the dear
public how fast Buicks can climb hills,
in the interests of Harold Tuttle and his
Howard Automobile Company.

* * *

John Zanft, vice-president and general
manager of the Fox circuit is here, scout-
ing up and down the coast for the theatres
to become the outlet of the big productions
IVilliam Fox has on his fall and winter
schedule. Fox has a new house in Oakland
which is to be opened with great eclat in
a fezv weeks, and hopes to have one later
in Los Angeles, San Francisco and San
Diego.

* * *

Again has Victor Schertzinger been
called upon to lay down the directorial
megaphone in favor of the directorial

baton. He is writing the score of
"Strangers of the Night," Fred Niblo's
version of "Captain Applejack." His
"Robin Hood" score was one of the big
hits wherever the Douglas Fairbanks
masterpiece was shown.

* * *

At last Sol Lesser is off for Europe.
He will sail on the Leviathan on Septem-
ber 8, and Harry Wilson, his able ex-
ploiteer, has been burning the midnight
oil in New York, it is reported, trying to
master the languages of the countries his
"big boss" will visit. Harry has hopes to
stow himself away on the mammoth boat
and get another glimpse of his old home
in "dear old Lunnon."

Many years ago Bernard J. M cConville
used to write ads for the Los Angeles In-
vestment Company, -while the writer of this
column wrote its publicity. The ads were
so colorful that a grand jury recommended
that "Mac" should go in for fiction. And
"Mac" did. He has been writing scenarios
ever since, and is now the big chief of the
Universal Jewel scenario department with
a salary much fatter than that received by
the president of the investment concern
which "Bcrnie" originally wrote. His
"Connecticut Yankee in King Arthur's
Court" was considered one of the best
ever done by west coast script scribes.
* * *

Phil Goldstone, than whom there is no
liver "independent" in Hollywood, has
imported a professional "find" from Eng-
land and will spring him upon the unsus-
pecting theatre-going public ere long. At
present the wily Phil is saying nothing
and sawing wood when interviewed per-
taining to his British protege, but those
in the know say that he will shortly ex-
plode an announcement that will make

Out in September!

NOTICE

I personalty
recortimend
"this
picture

THE exhibitor who knows the
market — guarantees his show —
has read THE BOX OFFICE
RECORD. There's no other way
to learn it. THE BOX OFFICE
RECORD is the undisputed picture
authority — an unparalleled adver-
tising medium.

producers, independent and otherwise, sit
up and take notice.

* * *

In pursuit of new photographic fields to
conquer, George D. Baker departed for the
yosemitc early this week weighted dozen
with kodaks and ammunition for same.
"George D." but recently finished directing
"The Magic Skin" out Goldwyn way and
he refused to consider any further con-
tracts until his return from the wide open
spaces in the big national park.

* * *

D'jver try to crash the gate at a world's
championship fight? Or have you ever
endeavored to wheedle your way past the
turnstile at a ball game? Both of these
pastimes are like taking the proverbial
peppermint sticks from the babies com-
pared with easing your path by a gate-
man at the studios of this city these days.
For an edict has gone forth from the pro-
ducers' association which will serve to
drive the last nail in the barriers which
have been hanging across the entrances
to a majority of the local picture plants
for some time past. Henceforth visitors
at the studios are banned regardless of
letters of introduction, inside drags, et
cetera.

* * *

William Alexander, recently appointed
general sales manager of Anderson Pic-
tures Corporation by President Carl An-
derson, is in the city on a secret mission
in the interest of his company. He will
remain in Los Angeles about four weeks,
during which time he will renew acquaint-
ances with many of the leading lights in
filmdom with whom he was friendly dur-
ing-his residence in L. A. a few years ago.
At one time Alexander was William
Fox's chief lieutenant and he assisted the
film magnate in organizing his first ex-
change. During his stay in the city Alex-
ander is making his home at the Christie
Hotel, Hollywood.

* * *

With his right arm in a sling as the re-
sult of blood poisoning infection suffered
while performing a hazardous stunt for one
of his forthcoming Fox comedies, Ah St.
John departed from the city on an enforced
vacation this week to recuperate at his
mountain home in the high Sierras. The
famous comedian is under a physician's care
and will not return to the studios for at
least a week. "Big Bill" Collins, Al's able
secretary, is accompanying him on his jaunt
in search of restored health.

* * *

The rental studios in this vicinity con-
tinue to buzz with unusual activity. Sev-
eral new independent producing organiza-
tions have come into being and space at
the various free lance plants is at a pre-
mium. Both the United and Hollywood
studios are working at capacity and wait-
ing lists are the rule at these two prop-
erties.

* * *

Who says that picture folk in Hollywood
can not be happy and married at one and
the same time? Listen! Last week
Charles (Buck) Jones, the big, bashful
star, and his wife, celebrated their eighth
wedding anniversary with a dinner at the
Ambassador Hotel, and we know of
oodles of other couples here that have
been hitched at least one year.

* * *

"Big Hearted" Peter Gridley Smith, he of
the open places and the United Studios,
spent the past week dishing out null and
void passes to the defunct Motion Picture
Exposition among his "close" friends. It
is rumored that Sir Peter is to be presented
with an elastic stirrup strap by the exposi-
tion officials for the assistance he gave the
exploitation committee in putting the bigt
fair over — a barrel.

EXHIBITORS HERALD

September 1, 1923

: : T3he FILM MART : :

Production Progress

Paramount

ELABORATE PREPARATIONS are
being made for the filming of the cam-
paign scenes along the upper Nile, which
are an important part of George Melford's
Paramount production of Kipling's classic
"The Light That Failed." . . . William S.
Hart started work August 20 on "Wild
Bill Hickok" and in the future will pro-
duce at the Lasky studios.

+ + +

"RUGGLES OF RED GAP" is now be-
ing cut and edited by James Cruze,
who produced it for Paramount. Edward
Horton, Ernest Torrence, Lois Wilson
and others are in the cast. . . . Cecil B.
De Mille is now working on the modern
story of his production, "The Ten Com-
mandments."

+ + +

POLA NEGRI HAS completed work in
"The Spanish Dancer" and is planning
a rest at Yellowstone. . . . "The Marriage
Maker," adaptation of the stage play "The
Faun" and a William de Mille production,
is being cut and titled. . . . Glenn Hunter
has started work at the Paramount plant
in the east on "West of the Water
Tower."

Principal Pictures

TWO PREMIERES were accorded
Principal Pictures recently when "The
Meanest Man in the World," with Bert
Lytell, Blanche Sweet and Bryant Wash-
burn played at the Warfield, San Fran-
cisco, and the theatre at the Ambassador
hotel, Los Angeles, staged a preview of
three one-reel subjects from "Secrets of
Life."

+ + +

IRVING LESSER, general manager of
distribution of Principal Pictures, is
much elated over the favorable reports on
the opening of the B. F. Zeidman pro-
duction "Bright Lights of Broadway" at
the Circle theatre, Indianapolis. Review-
ers of the picture in that city were en-
thusiastic in their statements.

+ + +

WITH THE COMPLETION OF a
transaction covering Minnesota, North
and South Dakota, Principal Pictures
states that it will have completely covered
the country with franchises for its five
latest pictures, "Temporary Marriage,"
"Bright Lights of Broadway," "The Spi-
der and the Rose," "East Side, West
Side," and "Gold Madness."

Hodkinson

A VARIED APPEAL IS to be found in
the first four summer and fall publi-
cation of Hodkinson, the company points
out. "Radio Mania" produced by Her-
man Holland and starring Grant Mitchell
deals with subject of radio and shows a
fan's effort to reach Mars; "The Mark
of the Beast," produced by Thomas Dixon
5s a strong emotional dra/ma dealing
with the question of good and evil;
"Michael O'Halloran" picturization of
Gene Stratton Porter's novel is different
in its simple heart appeal and "Puritan
Passions," adapted from the stage play
"The Scarecrow" by Percy MacKaye is
the story of a scarecrow who has been
brought to life without a soul to wreak
vengeance on a character jn the tale.
+ + +

ACCORDING TO advices from W. W.

Hodkinson Corporation the company is
co-operating all over the country with
American Legion posts in presenting

Distribution News

special performances of "The Ex-Kaiser
in Exile" for the benefit of the Legions
. . . . R. H. Cuddihy, publisher of the
Literary Digest and producer of "Fun
From the Press" is in Berlin studying
motion picture conditions in the German
empire, according to word received at
the offices of the Literary Digest.

Tiffany-Truart

ALEXANDER S. ARONSON, general
manager of sales of Truart has left on
an extended trip about the country to
confer with Truart franchise holders.
.... "Broadway Gold," Elaine Ham-
merstein's first Truart Picture, has been
booked by Renown Exchange, New York
over the B. F. Keith, Proctor's and B. S.
Moss houses.

+ + +

AN EASTERN SCENARIO unit, under
the direction of Arthur Hoerl has been
established by Truart . . . "Fast Freight"
the first Richard Talmadge production
for Truart will be completed for publica-
tion in September . . . Alexander S.
Aronson has closed with Skouras
Brothers, operating the St. Louis Film
Exchange for the franchise to the entire
series of five Elaine Hammerstein produc-
tions for Southern Illinois and Eastern
Missouri.

C. B. C.

CELEBRATED PLAYERS Film Cor-
poration of Wisconsin has closed for
the four Columbia pictures of C. B. C. ;
"Yesterday's Wife," "The Marriage Mar-
ket," "Discontented Husbands" and
"Traffic in Hearts" for that territory . . .
Harold Rodner, 1600 Broadway, New
York City, distributor of "Out of the
Inkwell" and "Felix the Cat" has taken
over the franchise for Greater New York
and Northern New Jersey on the 1923-
24 Screen Snapshots.

+ + +

WITH JACK MULHALL and Pauline
Garon in the leading roles, Harry Co-
hen, general manager of Waldorf studios
has completed the cast for "The Mar-
riage Market," by Evelyn B. Campbell.
Players chosen are Shannon Day, Vera
Lewis, Marc Robbins, Kate Lester,
Mayme Kelso and Jean de Briac. Ed-
ward J. Le Saint will direct. . . . "For-
give and Forget" has been completed un-
der the direction of Howard Mitchell.

C. C. Burr

SAM ZIERLER of Commonwealth Film
Corporation, New York has signed for
four Burr Specials for 1923-24 in advance
of production, it is announced by Burr.
The pictures involved are "Restless
Wives," "Youth to Sell," "The Average
Woman" and "Lend Me Your Husband."
The first named will star Doris Kenyon
and is adopted from a story by Izola
Forrester; "Youth to Sell" is another tab
by the same author; "The Average
Woman" is a Saturday Evening Post
story by Dorothy De Jagers and "Lend
Me Your Husband" an original drama by
Marguerite Gove.

+ + +

PRODUCTION OF CONSTANCE
BINNEY'S first picture under C. C.
Burr is making rapid progress. Accord-
ing to advices from the Burr studio a
regular vaudeville show takes place in
one of the scenes of the film while an-
other noteworthy set is called Cafe Gro-
tesque and is studded with millions of
bits of mirror glass.

PURELY
Personal

Interesting news about exhibitors
and people with whom they come
into direct contact. Readers are
invited to contribute items for
publication in this column. Address
them to "Purely Personal."

R. G. Stanley reports that he has sold
his theatre at Crystal River, Fla.

E. W. Harrell, president and manager
of the Royal Amusement Company of
Rison, Ark., has taken over the Grand
theatre at Bearden, Ark. Mr. Harrell ex-
pects to make Bearden his permanent ad-
dress.

E. A. Armistead has purchased the
Lyric theatre at Easley, S. C, which he
has opened.

F. E. Sabin reports that the planing
mill part of the lumber yard and the
electric light plant at Eureka, Mont.,
burned to the ground recently and crip-
pled business for some time. His theatre
was closed for lack of current and at the
time of writing he expected that it would
be at least two weeks before he could
open up. "Tough, but it could have been
worse," writes Mr. Sabin.

Russell Armentrout reports that the K.
P. theatre, Pittsfield, 111., will be closed
on August 20 for a period of two or three
weeks for the purpose of removing posts
which obstruct the view of about 200
seats, replacing these with a truss. Also
the theatre will be entirely redecorated.
*

Fred M. Rich, owner of the Strand
theatre, Perry, Mo., reports that his show
house caught fire on July 21 and although
a near panic insued no one was seriously
injured. The theatre was seriously dam-
aged. /
*

J. C. Hartman of Trenton, Mo., has
plans for a new moving picture house to
cost upwards of $75,000. Old buildings
on the site are being razed to make way
for the new structure.

Cullen Espy, manager of the Twelfth
Street theatre, one of the first run houses
of Kansas City, would stand it no longer.
For weeks the gang from the film colony
had whizzed past his door in Packards
and Cadillacs. He couldn't understand
the "why and whereof" in many cases,
but the facts were self-evident. So last
week he "snuck" out and purchased the
shiniest, most dolled up "flivver" in town,
iust to have a laugh at the boys.

Two more theatres have been added to
the string of Capitol Enterprises of Kan-
sas City, the People's theatre, Chanute.
Kans.. and the Strand theatre, Independ-
ence, Kans. The People's theatre will be
remodeled and redecorated and opened
this fall, still under the management of
Mark Wilson, who successfully has oper-
ated the house for many years.

"Duke" Wellington, well known in
Kansas City's film colony as a branch
manager and salesman, has succeeded
Miss Mabel Warren as secretary «f the
Kansas City Film Board of Trade. Miss
Warren will become secretary to Frank
L. Newman, owner of the Newman the-
atres in Kansas City, in the handling of
details in connection with Kansas City
fall festivities, Mr. Newman having been
appointed chairman of a committee in
charge of the program.

September 1, 1923 E KHIBITORS HERALD 65

::::cIhe FILM MART : : : :

Production Progress

Vitagraph

/. WARREN KERRIGAN will haul an
all star cast in "The Man front. Brod-
ney's," George Barr McCutcheon's novel,
it is announced by Albert E. Smith, presi-
dent of Vitagraph. Others who will appear
in this picture are Alice Calhoun. Miss Du
Pont, Wanda Hawley and Pat O'M alley.
David Smith will direct.

+ + +

"THE MIDNIGHT ALARM," a David
Smith production with Percy Marmont,
Alice Calhoun, Cullen Land is, Joseph Kil-
gour and others in the cast is scheduled
for its initial showing at the Rialto thea-
tre, New York City. . . .James Morrison lias
arrived in the east to play the juvenile lead
in J. Stuart Blackston's production "On the
Banks of the Wabash" ... .Charles Giblyn
is directing Whitman Bennett's coming
production of the mystery novel "The
Leavenworth Case" by Anna Katherine
Green at the Bennett studios in Yonkcrs.

Pathe

"IS CONAN DOYLE RIGHT?" is the
title of a two-reeler which Pathe will
publish in September and which it promises
will be a sensation. It is said to he a
frank expose dealing with the question of
whether the dead can return.... A total of
sixty-four two-reel comedies will be avail-
able from Pathe during the season just
beginning.

+ + +

"JULY DAYS" is the title of the Our
Gang comedy scheduled for publication
August 26 "Live Wires" a Paul Parrot
comedy and the third episode of "Her
Dangerous Path" are scheduled for publi-
cation the same date. . . . Jobyna Ralston
has signed a three year contract as Harold
Lloyd's leading lady.

+ + +

LLOYD, by the way, has started shooting
his first picture as an independent pro-
ducer. . . . "The Pitfalls of a Big City"
starring Ben Turpin, is scheduled for
September second publication by Pathe.

Preferred Pictures

HOYT G. MORROW has been appointed
manager of the Kansas City exchange of
Preferred Pictures. . . . Norman Sper has
been made manager of the Albany exchange
replacing Robert Harris, resigned. . . .
Paul Bush has been appointed manager of
the Chicago exchange. . . . Haskell M.
Masters has been made special represcnta-
tive of the company.

+ + +

FRED GAMBOL HAS replaced John
Steppling in his role in "The Virginian"
according to B. P. Schulberg, and Steppling
has been added to the cast of "May time."
■ . . The entire "Preferred fifteen" have
been booked by the Gem and Liberty, Mil-
waukee; the Regent Syracuse; the Broad-
way Strand, Detroit (zvhere Phil Gleich-
man has contracted for twelve, of the
fifteen) the Modern, Harzvichpori, Mass.;
the Opera House, Carlisle, Tex.; Palace,
Piedmont, Atlanta; and the Dreamland,
Denton, Denton, Tex.

Selznick

A NUMBER OF PRODUCTIONS are
announced by Myron Selznick, vice-presi-
dent as having been acquired for distribu-
tion by Selznick Distributing Corporation.

• ••••••

A scene from "The Flying Dutchman,"
an F. B. O. production directed by
Lloyd B. Carleton.

They are "Broadzvay Broke" a Murray W.
Garsson special adapted from a story by
Earl Dcrr Biggers; "Cause and Divorce"
a Hugh Dierkcr production and the first
production starring Dinky Dean, the child
actor who scored with Charlie Chaplin in
"The Pilgrim." This picture, as yet un-
titled, ivas produced by Z. A. Stegmullcr
and directed by Albert Austin.

+ + +

"RUPERT OF HENTZAU" will be given
another Broadway run. Haz>ing played
for two zweks at the Strand, it has been
booked by United Booking Offices for their
circuit, of which the Broadway run forms
the lead.

Metro

"IN SEARCH OF A THRILL" is the title
chosen for Viola Dana's next picture. It
is adapted by Basil King from Kate
Jordan's magazine story "The Spirit of the
Road." Oscar Apfel zvill direct and War-
ner Baxter will enact the leading male
role. . . . A big. set in Mac Murray's forth-
coming picture "Fashion Row" shows
Broadzvay at Night. While in New York
recently Miss Murray was filmed in some
Broadivay exterior shots.

+ + +

RARELY ACCORDING TO advices from
Metro has there been such perfect unison
of nezvspaper enthusiasm as greeted the
preview of "Three Ages," Buster Keaton's
first full length feature which had a prc-
viczv at Loczt/s Warfield, San Francisco.
"It's his funniest" seemed to be the con-
census of opinion.

+ + +

JACKIE COOGAN'S "Long Live the
King" from Mary Roberts Rinehart's
story has been completed under the dircc-

Distribution News

lion of Victor Schertziuger. It is Jackie's
most ambitious screen offering Metro de-
clares. . . . "Pleasure Mad" is the title of
a forthcoming Reginald Barker production
for Metro based on Blanche Upright's novel
"The Valley of Content."

Independent Pictures

SIX SPECIALS will be issued by Inde-
pendent Pictures Corporation during
the coming season it is announced by
President Jesse J. Goldburg. The first
is titled "Indecent Clothes" and is by
J. J. Fleming; the second is a story by
Louis Zellner called "Vanity of Men"
with Madge Kennedy, Mae Marsh and
House Peters and the third is "The Hand
of God" by Sir Samuel Warren. The
other three are to be announced later.

F. B. O.

"THE SILENT ACCUSER," Richard
Thomas production in which Carmel
Myers heads a star cast will be distrib-
uted by F. B. O. it is announced. It will
be published October 15. . . . F. B. O.
will also publish "Hoidane of the Secret
Service" a picture made by Houdini.
+ + +

BEATRICE VAN has completed the
continuity on Elizabeth Cooper's book
"Druscilla With a Million" for F. B. O. .

. .Round five in the second series of H.
C. Witwer stories, entitled "The Taming
of the Shrewd" has been started with
George O'Hara playing the leading role.
+ + +

THE CAST FOR "Born of a Cyclone."

starring Derelys Perdue has been se-
lected and includes Lloyd Hughes, Ralph
Lewis, Josef Swickard, Joseph Darling,
Emilie Fitzroy and others. Emile Chau-
tard will direct this picture which is
scheduled for publication December 23.
. . . "High and Handsome," which re-
cently appeared in the Red Book and
"Kitten and the King" another magazine
story, both by Gerald Beaumont have
been purchased by F. B. O.

+ + +

"LIGHTS OUT" has been set for pub-
lication October 14 instead of "Blow
Your Own Horn" it is announced . . .
Johnny Walker completed "The Worm,"
his latest starring vehicle for F. B. O.

Grand-Asher

A STRONG CAST, it is stated, has been
selected by Ben Wilson for his pro-
duction "Leave it to Gerry," Billic
Rhodes' first feature picture for Grand-
Asher. Players chosen are Buster Col-
lier, Claire McDowell, Kathleen Kirkham,
Joseph W. Girard, Virginia Warwick and
others. The story, by Adam Hull Shirk,
was especially written for Miss Rhodes.
+ + +

TOM MURRAY, formerly with Buster
Keaton and Charlie Chaplin has been
engaged to play in Joe Rock comedies for
Grand-Asher. . . . Sid Smith is preparing
to start his eleventh comedy under the
direction of Charles Lamont. The title
is as yet undecided.

+ + +

BEN WILSON, JR., son of Ben Wilson,
actor, director and producer, makes his
initial appearance in a film in "Other
Men's Daughters" being made by Ben
Wilson for Grand-Asher. Young Wilson
plays the part of a page boy in a hotel.
And they say he is a "comer."

66 EXHIBITORS HERALD September 1, 1923

: : : : "Ike FILM MART : : : :

Production Progress : : : : : : ; : Distribution News

First National

MAURICE TOURNER has started "Jeal-
ous Fools," his third production for M.
C. Levee for First National distribution.
The story evolves around Jane Novak and
Earle Williams. . . . "Her Temporary Hus-
band," Edward Paulton's stage success has
been put into production by Director John
McDcrmott with Sidney Chaplin playing
the leading male role, other members of
the cast being Sylzna Breamer and Owen
Moore.

+ + +

CLARENCE BADGER, zvho directed
"Potash and Pcrlmutter" for Samuel
Goldwyn has returned to the West Coast
where he will direct "The Swamp Angel"
for First National. This is a story by
Richard Council. . . . Ben Lyon. well
known stage and screen portrayer of youth-
ful lead and juvenile roles has been engaged
by First National to play in "Flaming
Youth." Warner Fabian's novel now being
directed by Francis Dillon and featuring
Colleen Moore.

+ + +

"ASHES OF VENGEANCE," the ten reel
period photoplay starring Norma Tal-
madge completed a highly successful second
week in its indefinite run at the Apollo the-
atre, New York. First National reports
New York reveiwers have liberally lauded
the production.

Associated Exhibitors

ON SEPTEMBER 30 Associated Exhibi-
tors will publish "Going Up," the first
of Douglas MacLean's pictures for the
company. . . . A week earlier will see the
publication of "David Cop per field'.' pictur-
ization of the Dickens' masterpiece.
+ + +

NEARLY 200 DELEGATES at the annual
convention of the National Education
Association saw a preview showing of
Charles Ray's new Associated Exhibitors
picture "The Courtship of Myles Standisli."
The picture was highly commended by
Ernest L. Crandall, director of visual in-
struction, NciL' York City.

+ + +

POLLY ARCHER, A Florida girl who
attracted much attention at a water carni-
val at St. Petersburgh, Fla., has been en-
gaged to play the leading feminine role in
support of Charles "Chic" Sale in his first
feature for Associated Exhibitors. . . .
"Mary Anne" is the title chosen for the
next Mabel Normand feature for "A. E."
following "The Extra Girl" which has been
completed by Mack Sennett under the direc-
tion of R. Richard Jones.

Educational

A NEW GROUP OF COMEDIES will
be on the September schedule of Educa-
tional. This series is known as Juvenile
comedies and feature Bennie Alexander of
"Penrod and Sam" fame. The first Lloyd
Hamilton comedy on the September pro-
gram is "The Optimist"; "Navy Blues" is
the first of the new Christie comedies, to
be followed by a Bobby Vernon short sub-
ject, "Hold Everything" ; "High Life" is the
title of the first Mermaid comedy featuring
Ligc Conley. There zvill also be three
sinqlc reel Cameo comedies.

+ + +

ANDREW ARBUCKLE, screen and stage
star, has been signed by Jack White to
appear in future Mermaid comedies. . . .
"Dipping in the Deep" is announced as the

next publication in the Lyman H. Howe's
Hodge-Podgc series. . . . Twenty two-reel
comedies will be made by Christie for the
Educational 1923-24 program. Bobby Ver-
non will star in six; Jimmie Adams and
Ncal Burns in five each and Dorothy De-
vore in four. Al Christie, Harold Beau-
dine and Scott Sidney will direct.

Goldwyn Cosmopolitan

"THE GREEN GODDESS," Distinctive
Pictures Corporation's screen version
of William Archer's melodrama had its
world premiere at the Sam H. Harris
theatre, New York, August 14. It was
recorded an enthusiastic reception, ac-
cording to all reports. George Arliss has
the starring role with Alice Joyce playing
opposite him. Sidney Olcott directed the
production.

+ + +

C. E. WHITEHURST, owner of the
Century and New theatres, Baltimore,
has contracted for the first group of
eleven pictures from Goldwyn Cosmopoli-
tan for the new season. . . . Conrad
Nagel and Aileen Pringle have been defi-
nitely chosen to play the two leading
roles in the picturization of Elinor Glyn's
"Three Weeks."

+ + +

TWO EARLY Goldwyn Cosmopolitan
pictures have been held over for a sec-
ond week at the Capitol theatre, New
York. This distinction was accorded the
Jesse D. Hampton production of "The
Spoilers" and also to "Three Wise Fools."

. . . Final scenes have been made under
the direction of Tod Browning on "The
Day of Faith," screen version of Arthur
Somers Roche's novel.

Fox

NINE PRODUCTIONS ARE scheduled
for publication by Fox the week of Au-
gust 19. "If Winter Comes," A. S. M.
Hutchinson's novel and "Soft Boiled," a

Edmund Lowe as Don John in the Gold.

wyn-Cosmopolitan production "In the
Palace of the King."

J. G. Blystone photoplay starring Tom
Mix, head the program. "The Man Who
Won1' and "Alias the Night AVind" are
the two star series features, the former
starring Dustin Farnum and the latter
William Russell. There are four special
two-reel comedies on the list: "The Rain-
storm," an Imperial comedy; Al St. John
in "The Tailor"; Clyde Cook in "The
Cyclist," and the Sunshine comedy "Jun-
gle Pals." The Fox educational enter-
tainment is titled "A Goldfish Story."
+ + +

ACCORDING TO STATISTICS gath-
ered by Fox, Tom Mix pictures show
every night at 500 theatres somewhere in
the United States and are witnessed by a
daily average of 200,000 people. . . . "The
Gun Fighter" is the title of William Far-
num's first Fox picture for the new sea-
son. . . . The title of "The Marathon
Dancers," an early Fox Sunshine comedy
publication, has been changed to "Dance
or Die."

Universal

"MERRY GO ROUND," the Universal
Jewel which has attained such favorable
notices from many sources, is now play-
ing its fourth first run Broadway engage-
ment. "Merry Go Round" played two
weeks at the Rivoli and was transferred
to the Rialto. From there it went to the
Central and it is now showing at the
Cameo.

+ + +

"DRIFTING," Priscilla Dean's first Jewel
on Universal's 1923-4 program, will
have its premiere at the Capitol theatre,
New York City. The picture is adapted
from William A. Brady's stage success
from the pen of John Colton. Tod
Browning directed.

+ + +

FILMING OF "THE ACQUITTAL,"
screen version of Rita Weiman's stage
play, has been completed. Norman Kerry
and Claire Windsor are the featured play-
ers. ... A screen version of "The Texas
Ranger," William McLeod Raine s story,
will be produced by Universal with Roy
Stewart as the star.

United Artists

"THE HARBOR BAR," Peter B. Kyne's
story, is nearing completion as a film
for publication through Allied Producers
and Distributors. It is being made by
Thompson Buchanan of Associated Au-
thors and Joan Lowell, daughter of a sea
captain, appears in the film.

+ + +

THREE UNITED ARTISTS pictures
are among those chosen by the Better
Films Committee of the Parent-Teachers
Association as being suitable for general
family viewing. These pictures, "Douglas
Fairbanks in Robinhood," "The Man Who
Played God," featuring George Arliss,
and Mack Sennetfs "Suzanna," starring
Mabel Normand.

+ + +

THE CAST FOR Lloyd Hamilton's first
five-reel comedy "Mammy's Boy," be-
ing made for the D. W. Griffith organiza-
tion, will include Irma Harrison, Tom
Wilson, Lucille La Verne and Edna May
Spurl. . . . Jack Pickford and Marilyn
Miller recently celebrated their first wed-
ding anniversary on the West Coast . . .
"The Birth of a Nation" is still making
records for itself and is now in the fourth
week of an engagement at the Rialto, In-
dianapolis, United Artists reports.

Abraham Lincoln Said:

"In this and like communities,
public sentiment is everything. With
public sentiment nothing can fail;
without it nothing can succeed.
Consequently, he who molds public
sentiment goes deeper than he who
enacts statutes or pronounces deci-
sions."

PUBLIC
RIGHTS
LEAGUE

Screen Message No. 122

That (name of city) may continue
to progress it is necessary that all
of its residents and all of its busi-
ness establishments cooperate one
with the other. This theatre will
share the responsibiuty with other
business institutions in any move-
ment directed toward the advance-
ment of the city's interests.

The increasing: number of re-
quests during the past few weeks
for "Public Opinions" blanks is evi-
dence in itself that exhibitors see in
this movement a means of interest-
ing in the theatre and the screen
people who have remained aloof
from these two quasi public serv-
ice institutions.

"Public Opinions" serves another
purpose in that the interest of the
"regulars" at the box office becomes
more deeplv rooted. Participation
in motion picture affairs is an ele-
ment that encourages support by
the public of screen activities.

From Mrs. J. G. Hey wood, Lyric
theatre, Cornell, Wis., is this mes-
sage.

"I have followed with a
great deal of interest and
much profit the work of your
department. I wish to com-
mend you on 'Public Opinions.'
It is a splendid idea and will, I
hope, work out successfully.
Will you kindly send me a sup-
ply of 'Public Opinions' blanks.
I am going to steal Mr. Fred
Meyer's 'thunder' and use it.
Cornell is a long distance from
Hamilton in population as well
as geographically, but I believe
the idea can be worked out
successfully even in villages.
Going to try it anyway."

When Mr. Meyer of the Palace
theatre, Hamilton, O., incorporated

Public
Opinions

"Public Opinions" is a service in-
augurated by the Public Rights
League with a view of determin-
ing as accurately as possible the
types of pictures which the pub-
lic desires for its screen enter-
tainment. Every exhibitor is
urged to cooperate in furthering
this movement.

"Public Opinions" as a department
in his monthly Palace Magazine, he
seems to have started the ball roll-
ing. From E. E. Bair, State theatre,
Uhrichsville, O., is this message :
"I am publishing a bimonthly
paper and want to institute
'Public Opinions' as a perma-
nent department like brother,
F. Meyer. Will mail you copies
of same later. Thanks."
"Public Opinions" will provide
information for which the industry
has long- sought — the public's views
on individual pictures and on types
of productions.

The exhibitor wants this informa-
tion as a guide to future bookings.
The producer wants this informa-
tion so that he may analyze it and
be guided in formulating his pro-
duction policies.

Every community has its club
women, its Better Films Committee,
its Parent Teachers Association and
other civic and social clubs. These
women, many of them already
staunch supporters of the screen,
can be crystallized into a defense
body through the medium of "Pub-
lic Opinions."

By encouraging people to partici-
pate in this movement you are dis-
couraging wholesale condemnation
of the screen. It will influence
those who may be wavering be-
tween the screen and the reformer,
because it is concrete evidence of
the sincerity of the motion picture
industry to produce better pictures
and to meet the demands of the
public.

In conducting the "Public Opin-
ions" movement exhibitors should
not overlook its possibilities as an
advertising proposition. Either by
use of the screen or in a direct by
mail campaign inform the citizens
of your community of your inten-
tions to inaugurate a movement
whereby they may join with you in
selecting the worthwhile pictures to
be presented in their local theatre.

"Public Opinions" blanks will be
supplied to exhibitors desiring to
cooperate in this movement. For-
ward your request to Public Rights
League, Exhibitors Herald, 407
South Dearborn street, Chicago.
Use of these blanks is not neces-
sarv, however.

EXHIBITORS HERALD

September 1, 1923

LETTERS
From Readers

A forum at which the exhibitor
is invited to express his opinion on
matters of current interest. Brevity
adds forcefulness to any statement.
Unsigned letters will not be
printed.

"Out In The Sticks" No. 2
GOODLAND, KAS.— To the Editor:
Can it be possible the exhibitors are
awaking from their Rip Van Winkle
slumber on the admission and seat tax?
No other class of business men in the
world would have endured this arrogant
confiscation of property by the govern-
ment for five long years after the "emer-
gency" ceased to exist. Theatre owners,
attention! Of all the jelly spined, meek
and lowly, excuse-me-for-living, speci-
mens of alleged manhood, we are the
cat's adenoids. If we had an ounce of
fighting blood in our milk and water
makeups, we would have raised such a
devil of a fuss this tax would have been
removed two years ago, but we have sat
on the southern exposure of our well
worn trousers and howled like a dog
baying at the moon. And it has done
about as much good. Exhibitors, have
you written to your United States sena-
tors? Have you written to your con-
gressman? No, not yet, of course, but
you intend to do it right after the next
fishing trip.

* * *

And while we are on the subject of the
admission tax, why is this solely the con-
cern of the exhibitors? Every theatre
that closes puts a crimp in the weekly re-
ceipts of the producer doesn't it? Why
the lofty isolation on the part of friend
Zukor and Laemmle, et al. ? After
awhile who will pay the big rentals for
the million dollar "forests primeval," as
well as our big specials like "The Hunch
of a Nutty Dame"?

* * *

Right here it is fitting and proper that
thanks be tendered to a dominant figure
in the industry, and on behalf of the ex-
hibitors of the United States I herewith
tender our heartfelt gratitude to our
benefactor, Will H. Hays, the man who
gave us the priceless boon of the uniform
contract, and gained the lasting friend-
ship of every minister, churchgoer, and
reformer in the land by attempting to
bring Arbuckle back to the screen. Again,
I say, we owe this gentleman much for
the consistent fight he has made to have
the admission and seat tax removed. Yes,
we have no bananas.

* * *

Everybody at all conversant with the situ-
ation in this industry knew that production
costs last year were soaring away above
the box office take-in. This year the
producers have gone crazy with the heat
and have hiked the costs about 50%
more than the preceding season. Believe
me, big boys, some one is going to have
a joke played on them when they go to
the exhibitor this fall and try to jack up
the present rentals to meet the spasm of
"Coal Oil Johnnie" spending at Holly-
wood. Speaking right out in meeting for
one certain exhibitor, I have paid my high
dollar for pictures. From now on there
will be a cut in rentals in direct propor-
tion to the drawing power of the star
and picture. If I can't get pictures at
prices I can afford to pay I will cut down
to one or two nights a week and actually

make more money. This is what it is
coming to in the small towns anyway,
and it is useless for the producers to
"bull" the exhibitor with this talk of
higher admission prices. We have
squeezed the last penny out of the
patrons on admissions. The public is
fading away from the box office as it is,
and the "buyers strike" in the picture
business is on because we have charged
big prices for deluxe pieces of cheese.

* * *

Imagine what the retailers would do
to a wholesale concern in any other line
of business, except the pictures, that
would pull this kind of stuff: After I
had shown "Grandma's Boy" I talked to
the Pathe salesman regarding a booking
on "Dr. Jack." Of course I paid the
usual "high finance" rental for "Grand-
ma's Boy" and asked for a summer re-
duction on the next one. The salesman
elicited the information from me that I
broke even on the first picture, so he
told me that "the home office" would
positively not consider a smaller rental as
long as the exhibitor broke even, or
played at a small loss. Can you beat
that? The big idea is that the exhibitor
should be glad to donate his theatre and
work free of charge for the benefit of
Pathe and Harold Lloyd.

* * *

Anyway, an exhibitor should not be
permitted to make any money. If he does
get a little cash for himself, what does he
do with it? Just throws it away on a
new_ gingham dress for his wife or some
foolishness.

Here is a formula for making a rip-
snorting, stupendous, gigantic special for
family patronage:

1. Portray the Ten Comandments, then
tack on a modern story proving how ut-
terly old fashioned and out of date the
ten commandments really are in the year
of our Lord, 1923.

2. Shoot a bunch of close-ups of a
whole flock of leering, half naked women.

3. Convey the impression that it is
very de trop for any husband or wife to
observe^ the marriage vows. In fact it
isn't being done among our really smart
people this season.

* * *

4. Purchase exclusive rights of latest
medical book on degeneracy intended for
private circulation among physicians.
Adapt contents for the screen, killing
odor with Oriental incense in all big sets.
Ship completed negative to New York by
special airplane express so subject matter
will not decompose in transit.

* * *

This sort of picture would do well if
shown at the "Montmatre" or "The
Dead Rat" in Paris, but where do the
producers and directors get the idea these
subjects portray American social con-
ditions, or are relished by the great ma-
jority of the hundred and ten million
clean living, right thinking people in this
country?

I may be wrong, however, Not long
ago^ one producer listed a certain brand
of "bathing girls" comedy as an "edu-
cational."— E. E. Sprague, Lyric thea-
tre, Goodland, Kans.

The Rental Question

FLORENCE, COLO.— To the Editor:
Allow me to call brother exhibitors at-
tention to the article in the Herald under
date of Aug. 11 on page 25 and 26, written
by Mr. Francis L. Burt (and the editor's
note under this article's head says — Mr.
Burt is a trained and experienced writer
on political and governmental matters.)

My particular reference to this article

is to call exhibitors' attention to the
statistics as given in this article on in-
ternal revenue tax collected on admissions
and seats. Turn to page 26, in the first
column under heading Tax Collections
Drop (and you already know that Film
rentals are advancing. Make a note of the
following cold fact statistics as given by
Mr. Burt. (Eleven months periods).
Taxes collected in 1920 ..$68,382,538.25

Taxes collected in 1921 82,363,318.31

Taxes collected in 1922 67,838,182.96

(A loss over 1921 of $14,525,135.35 in
eleven months).
Tax collections for eleven

months ending in May

1923 $63,804,706.00

A decrease of $4,033,476.96 over 1922 and
a total decline of $18,558,612.31 over the
same period in 1921.

And the following figures for seat tax
is positive proof of comparative number
of theatres operating.

Seat tax for the year 1920.. $1,546,071.21
Seat tax for the year 1921.. 1,393,947.48
Seat tax for the year 1922.. 1,558,355.61
Seat tax for the year 1923.. 1,542,651.57

Note: That the tax for 1923 is less than
in any previous year.

Here is an iron clad proof that many
theatres have closed their doors, as many
of the super-theatres of two to five thous-
and capacity built since 1920 are now
operating and it would take hundreds of
small theatres to make up for that in-
crease. And yet you have the cold facts
in figures from the government to show
that there is less seat tax paid in 1923
than any year previous.

Now considering that for eleven
months ending May 1923 the ticket tax
was $18,558,612.21 less than the same
period in 1921, and that never in the his-
tory of the world were the people so will-
ing and able to spend money as in 1921
and there is every sane reason to believe
that it will be a long time before the
nation will be able or inclined to spend
money as freely as in 1921 and 1922. Not
withstanding that there was a decline of
$18,558,612.31 in ticket tax for eleven
months ending in May 1923, against the
same period in 1923. The theatres of
America paid the highest film rentals in
their history. (Facts in the above fig-
ures show they should have paid less).

And now for the 1924 product we are
asked to even exceed that high record
by paying an increase any where from
10% to 300 according to what they think
they can put over. Let any sane busi-
ness man look over the above govern-
ment statistics and see if the facts justify
the high rentals paid each year since 1920.
And doesn't it look like business is
headed for the rocks if exhibitors attempt
to shoulder the still greater burdens for
1924 as asked by producers and distrib-
utors? Added to the impossible orices
asked, we are also asked to buy blind-
folded, sight unseen, to take the whole
output, good, bad and indifferent, whether
they suit our particular requirements or
not.

God save the king. Our salvation lies
in fighting for what is right. Co-opera-
tion, organization, locally and nationally.
A square deal is all we ask, show these
statistics to the man that is asking you
to pay higher film rentals. Pictures of
the caliber of Robin Hood, Way Down
East, Safety Last, If Winter Comesr
The Covered Wagon, are good and nec-
essary and will make money if bought
right and shown a reasonable time apart.
But all of us know we can't show that
caliber of picture every day. And pro-
ducers are now trying to make us believe
that all their product is of this caliber.
What say you Nero — Thumbs up or
down? — B. P. McCormick, Liberty thea-
tre, Florence, Colo.

September 1, 1923

E X H I B I TORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

TELL WHAT THE PICTURE DID FOR YOU and read what the picture did for the other fellow, thereby
getting the only infallible guide to box office values. Address "What the Picture Did For Me,"
EXHIBITORS HERALD, 407 S. Dearborn, Street, Chicago.

Associated Exhibitors

Grandma's Boy, with Harold Lloyd. —
Played it after Dr. Jack had built up a
reputation for feature comedies. Did
great business and all had a good word
for it. This type of a picture makes a
welcome change from the dramatic oc-
casionally.— Ben L. Morris, Temple
theatre, Bellaire, O. — General patronage.

Grandma's Boy, with Harold Lloyd. —
This is just an echo of what 90 per cent
of the other exhibitors' reports have been
on this. That is, that it is a great com-
edy and surely pleased them all, but it
costs too much. The distributor gets it
all. Never again for us will we pay $50.00
for a picture, work our heads off getting
out the advertising, praying we will have
good weather when we run it so as to get
enough to pay for the picture. We had
good weather, had good business, had a
good laugh, and the pleasure of running
Grandma's Boy, and had to give all the
money to Associated Exhibitors and for
advertising, but was lucky at thai:. It's
worth while running if you feel lucky and
willing to take a chance. — Crosby &
Schwierske, Rex theatre, Colby, Wis. —
Small town patronage.

Unfoldment, with Florence Lawrence.
— No doubt extra good when new, but
not worth two cents now. Over-acted all
the way through. Small house. Walk-
outs. Lost $6.00 on the show. Carnival
in town. — J. J. Enloe, Secy., Y. M. C. A..
Hitchins, Ky. — Neighborhood patronage.

Dusk to Dawn, with Florence Vidor. —
Not much. I wouldn't give two cents for
all of Vidor's pictures. They won't draw-
here. — Ralph Leachman, Pastime theatre,
Woodward, Okla. — General patronage.

Till We Meet Again, with Mae Marsh.
— This did not have any drawing power
for me. The extremely hot weather may
have had something to do with it, how-
ever. Paid $12.50, which is too much for
it in a town of 1,500. — A. N. Miles, Emi-
nence theatre, Eminence, Ky. — General
patronage.

Breaking Home Ties, with a special
cast. — One of the best of Associated Ex-
hibitors, and we have run them all. One
of the pleasures in dealing with Asso-
ciated Exhibitors and Pathe is their
attention to details out of their Cincin-
nati office. — W. M. Powell, Grand theatre,
Williamsburg, Ky. — Neighborhood pat-
ronage.

The Devil, with George Arliss. — My pa-
trons were very well pleased with this.
Some said they saw it before but it was
worth the money again. Great acting. —

pi!illllll!ll!IIIIII!lllllllllllll!!l!ll!lll(ffl

| Mail Shows
"Record In
Bigf Demand |

f§ Substantial increase in the num- g

m her of reports received following g

■ publication in this space of the sug- fj
J gestion that in the interests of a

| bigger and better BOX OFFICE M

1 RECORD exhibitors cover thor- J

If oughly all attractions exhibited in- it

H dicates a keen demand for the Sep- m
jj tember edition.

J As reports published in the g

§§ HERALD issues printed during Au- §§
g gust will be included in the Sep-

B tember RECORD exhibitors will B

g automatically repay themselves for j|

H this special effort by the production j§

: of the biggest and best edition to B.
H date.

Editor BOX OFFICE RECORD. j

lllU!ili!IUII!lllllllllllllllllillllllI

F. R. Meirbachtol, Elysian theatre, Ely-
sian, Minn. — General patronage.

F. B. O.

Mary of The Movies, with a special
cast. — A fair picture, not great. Of pro-
gram picture value. — Rosenfield, Hopp &
Co., Fort Armstrong theatre, Rock Island,
111. — General patronage.

Mary of The Movies, with a special cast.
— We bought this picture for a special but
were disappointed. We advertised forty
stars but only saw about half of them and
they were only flashes, evidently taken
from a news reel (most of them). Will
go over okay as ordinary program. —
Amsberry and Leuzinger, Carthage the-
atre, Carthage, S. D. — Small town patron-
age.

Westbound Limited, with Ralph Lewis.
— A good pleasing picture that drew ver}'
well in warm weather. Paper exception-
ally good on this, as it is on most of the
F. B. O. pictures. — Gregg & Crandall,
Liberty theatre, Caney, Kan. — Neighbor-
hood patronage.

Westbound Limited, with Ralph Lewis.
— Thriller. Went big to good business,
considering extreme hot weather. —

Sprague Green, Wysor Grand theatre,
Muncie, Ind. — Transient patronage.

The Canyon of the Fools, with Harry
Carey. — Picture fine. Run to a good Sat-
urday business. Harry Carey is liked
here. — Ralph Leachman, Pastime theatre,
Woodward, Okla. — General patronage.

The Canyon of the Fools, with Harry
Carey. — There is more real action to this
six reel feature than a half-dozen serials.
It pleased a splendid crowd and will go
over big where Westerns are liked. — W.
E. Elkin, Temple theatre, Aberdeen, Miss.
— Neighborhood patronage.

The Canyon of the Fools, with Harry
Carey. — A good action western that
pleases where they like this kind and
the star. Cost too much money to make
a fair profit though. — Hugh G. Martin,
American theatre, Columbus, Ga. — Tran-
sient patronage.

When Love Comes, with Helen Jerome
Eddy. — Very good picture. — G. Strasser
Sons, Emblem theatre, Buffalo, N. Y. —
Neighborhood patronage.

The Remittance Woman, with Ethel
Clayton. — They sure like Clayton here,
but not her pictures. Could be a very
popular star and a good drawing card. —
A. R. Powell, Sugg theatre, Chickasha,
Okla. — Neighborhood patronage.

Desert Driven, with Harry Carey. —
One of those pictures that pleases the
women as well as the men. — E. Saunders,
Saunders theatre, Harvard, 111. — General
patronage.

Divorce, with Jane Novak. — Did not
consider this as good as the average Jane
Novak production. The public evidently
agreed with me, as business was not up
to the standard.— Will R. Winch, Wig-
wam theatre, El Paso, Texas. — Transient
patronage.

Can a Woman Love Twice? with Ethel
Clayton. — In spite of the rather silly
title, which kept a number of people
away, this picture is a very good one and
deserving of a better caption. Those with
nerve enough to take a chance were
pleased with this production. — Wm. H.
Creal, Suburban theare, Omaha, Neb. —
Neighborhood patronage.

My Dad and The Long Shot, with
Johnny Walker and Pop Tuttle. — This
feature and comedy made up one of the
best programs we have played for many
a month. The feature is a dandy for
summer showing and the comedy is a
riot. — Amsberry and Leuzinger, Carthage

7 HIS is the original exhibitors' reports department, established October 14, 1916. Beware of
cheap, misleading imitations.
"What the Picture Did for Me" is the one genuine source of exhibitor-written box office
information.

EXHIBITORS HERALD

September 1, 1923

theatre, Carthage, S. D. — Small town pat-
ronage.

Gay and Devilish, with a special cast.
— Drew very well, considering we had a
street show for opposition. Makes a
pleasing summer picture to put on with a
strong two reel comedy like Snub Pol-
lard's. $7.50 in a 1,500 town.— A. N. Miles,
Eminence theatre, Eminence, Ky. — Gen-
eral patronage.

The Fourth Musketeer, with Johnnie
Walker. — An excellent picture which
pleased everyone. Business not very
good, however.— Will R. Winch, Wig-
wam theatre, El Paso, Tex. — Transient
patronage.

In the Name of the Law, with a special
cast. — Very good. Not a single com-
plaint. Above the average. — W. L. Doug-
las, Strand theatre, Newman Grove, Neb.
— Small town patronage.

Cold Steel, with J. P. McGowan.—
Good western, but had about one hundred
and fiftv misframes, so it was "some pic-
ture."—S. G. Harsh, Princess theatre,
Mapleton, la. — Small town patronage.

White Hands, with Hobart Bosworth.
— F. B. O. got some good ones of Wid
Gunning when he went broke, and this is
one of them. Bosworth is a real actor,
and the support was good. Also ran
Fighting Blood, which is a good show in
itself. We like them so well we bought
the second.— R. Ross Riley, Wigwam
theatre, Oberlin, Kan. — General patron-
age.

First National

Circus Days, with Jackie Coogan.— A
feature of unusually great entertaining
quality. A real feature and a box office
magnet. — Rosenfield, Hopp & Co., Fort
Armstrong theatre, Rock Island, 111. —
General patronage.

Penrod and Sam, with a special cast.
— Very good. Pleased the kids 100 per
cent. — Ralph Rosso, Hippodrome theatre,
Niagara Falls, N. Y.— Neighborhood pat-
ronage.

Scars of Jealousy, a Thomas H. Ince
production. — A picture which shows the
usual fine direction of Thos. Ince and
the cast was absolutely up to the highest
standard. The story holds interest
throughout. However, in spite of this
fine report for production, must say the
business is worse than just poor. — W. H.
Benner, Cozy theatre, Winchester, Ind. —
First class patronage.

Within the Law, with Norma Tal-
madge. — We played Within the Law with
Alice Joyce about six years ago to good
business, but business with the First Na-
tional release is capacity. The extra
business we are drawing is the big crowds
of women, which without doubt must give
Norma Talmadge credit as she is the
drawing card. All pleased with her work
in this picture. — Silverman Bros., Strand
theatre, Altoona, Pa. — General patronage.

Within the Law, with Norma Talmadge.
— Good picture but cost too much. Noth-
ing left but the memory. — S. A. Davidson,
Princess theatre, Neodesha, Kan. — Gen-
eral patronage.

Within the Law, with Norma Tal-
madge.— A good picture. A good sup-
porting cast, including Lew Cody and
Eileen Percy. Had very good attend-
ance.— C. F. Krieghbaum, Paramount
theatre, Rochester, Ind. — General patron-
age.

The Girl of the Golden West, with a
special cast. — Good melodrama, but did
not pay out. — S. A. Davidson, Princess
theatre, Neodesha, Kan. — General patron-
age.

The Girl of the Golden West, with a
special cast. — Great Western with the

piiiiiiiiiiiiiniiiiiiuiiiiiiiiuiiiiiiniiiiiiii

| Lists Ten , |
| That Made I
Him Money |

Here are ten pictures that 1
Jj made us money.

Manslaughter.

Brawn of the North.

Burning Sands.

Back Home and Broke.

Westbound Limited.

The Pride of Palomar.

To Have and to Hold.

Skin Deep.

Hunting Big Game in Africa.

10.

The Valley of Silent Men.

C. H. POWERS,
Strand theatre,

Dunsmuir, Cal. 1

iiiHiiiiiiiiiiiuiiiiiiiiiiiiifl

rough spots taken off and the picture is
well liked, and certainly is well done.
The mountain shots are inspiring and
the most beautiful ever shown, which give
the picture the aspect of being high class,
which it is. Business poor for three days.
Lost money on it, and the question is
how much longer. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General pat-
ronage.

The Sunshine Trail, a Thomas H. Ince
production. — A light picture; went over
big. Don't know if that style of produc-
tion was more suitable during hot spell.
Our Saturday was the best in three
months. Picture pleased. Star has a fol-
lowing.— Silverman Bros., Strand theatre,
Altoona, Pa. — General patronage.

The Isle of Lost Ships, with a special
cast. — A great picture. Best shipwreck
on the market. Very good business two
days. — G. Strasser Sons, Emblem theatre,
Buffalo, N. Y. — Neighborhood patronage.

The Bright Shawl, with Richard Bar-
thelmess and Dorothy Gish. — A most ex-
cellent picture, one that grips you from
the beginning and holds up all the way
through. The performance of Dorothy
Gish is most alluring and Barthelmess
has not had a better role since Way Down
East. Exhibition value is 50 per cent
high. Business average first day to one-
half less second day, and almost nothing
third, losing money on the showing. —
W. H. Brenner, Cozy theatre, Winches-
ter, Ind. — General patronage.

Penrod, a Marshall Neilan production.
■ — Barry very good, but production went
over only fair here. — L. Brewerton, Rex
theatre, Raymond, Can. — Neighborhood
patronage.

Lorna Doone, with a special cast. —
Good picture. Well liked by those that
saw it. Fair business. — G. Strasser Sons,
Emblem theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Kindred of the Dust, with Miriam
Cooper. — One of the greatest saw mill
and northern stories I have ever used;
has great theme plot. Well acted from
start to finish. No wonder it has been
termed a feature. — C. R. Miller, Gem
theatre, Spur, Tex. — Neighborhood pat-
ronage.

Kindred of the Dust, with Miriam
Cooper.— Extra good. — E. A. Armistead,
Lyric theatre, Easley, S. C. — Neighbor-
hood patronage.

The Seventh Day, with Richard Bar-
thelmess.— My patrons enjoyed this as a

program picture. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town pat-
ronage.

The Light in the Dark, with Hope
Hampton. — A story all about nothing
a'tall. First National exhibition way out
of reason on this one. I lost money on a
Saturday night, something I very seldom
do. This one failed to draw or please. —
W. E. Elkin, Temple theatre, Aberdeen,
Miss. — Neighborhood patronage.

Fury, with Richard Barthelmess. —
Good. Fine print. Hot weather kept
them away. Picture okay. — Harry Van
Noy, Starland theatre, Anderson, Ind. —
Neighborhood patronage.

East Is West, with Constance Tal-
madge.— Everybody pleased and did good
business. — Thos. Jisa, Opera House, Coal
City, 111. — Neighborhood patronage.

Oliver Twist, with Jackie Coogan. —
This feature pleased. Too deep for some.
Kids were well pleased. Had as many
kids as grown-ups. — S. A. Berger, Star
theatre, Jasper, Ind. — Neighborhood pat-
ronage.

Oliver Twist, with Jackie Coogan. —
A wonderful picture, but too sad for my
patrons. And oh! what a trimming I got.
— E. Saunders, Saunders theatre, Har-
vard, 111. — General patronage.

The Hottentot, a Thomas H. Ince pro-
duction.— A knockout. Brothers, if you
have not played this, save room for it, as
it will make you as much money as any
big special I have seen listed for 1923-24.
— H. M. Retz, Strand theatre, Lamont,
la. — Neighborhood patronage.

The Dangerous Age, with a special cast.
— Fair program picture. Fell flat two
days. — G. Strasser Sons, Emblem theatre,
Buffalo, N. Y. — Neighborhood patronage.

The Dangerous Age, with Lewis Stone.
— A production, not a mere picture; one
you can boost to the limit. Played two
days to the best business this summer
and was only 106. However, my theatre
was only 86. Ten and thirty cents. Book
it and boost it. A real attraction. — M. B.
Tritch, Victory theatre. Poteau, Okla. —
Neighborhood patronage.

The Dangerous Age, with Lewis Stone.
— Wonderful. Why don't they make
more like this one? Business away above
the average. If you haven't run it, get
it by all means. — W. E. Elkin, Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

The Dangerous Age, with Lewis Stone.
— Although we personally think this a
great picture, it did not draw or please.
— E. Saunders, Saunders theatre, Har-
vard, 111. — General patronage.

Skin Deep, a Thomas H. Ince produc-
tion.— I showed this feature on this July
Fourth. Very good feature and hits the
nail on the head for some of the big
guns the world over. — S. A. Berger, Star
theatre, Jasper, Ind. — Neighborhood pat-
ronage.

Domestic Relations, with Katherine
MacDonald. — No drawing power for me.
Fair program picture. — H. M. Ritz,
Strand theatre, Lamont, la. — Neighbor-
hood patronage.

Domestic Relations, with Katherine
MacDonald. — One of those pictures
everyone likes. Poor business. Mac-
Donald not a drawing card here. — E.
Saunders, Saunders theatre, Harvard, 111.
— General patronage.

Brawn of the North and The Silent
Call, with Strongheart. — This is just an-
other echo of what all the rest of them
say about these two pictures. They are
wonderful pictures and the photography
in both is wonderful. The people seeing
these pictures don't realize and appre-
ciate the wonderful photography and the

September 1, 1923

l..\llIBITORS HERALD

|IIIIIIIIIIMIIIIUIIIll!lll!llllllltt!ll!lll!!llllllll!M Mil ; *> . ' ,. I MUM

Newcomers Bring Club

To Half L<entury Mark

Enclosed please find my pledge for your "Herald Only" Club and
I wish to take this means of advising you that I think it is the life
saver for many exhibitors, especially of the smaller towns.

now operate a circuit of five, known as the Rainbow theatres,
and much of our success is due to the true reports of some of our
1 brother exhibitors on "What the Picture Did For Me."

CECIL M. BYERLY,
Rainbow Theatre, St. Paris, 0.

Enclosed is check in payment for subscription to one big exhib-
it itors' friend — the "Herald." Right now put us down on the "Herald
1 Only" Club list. We never have made report to any other paper
I and it has been some time since we sent in any reports to the
J "Herald," but we are enclosing a few herewith, also a write-up on a i
■ little stunt we pulled to make us some money which you can put in I
1 your "Money-Making Ideas" space if you think it worth while, I
m although it is not a new stunt to a great many. There may be some I
1 that have not heard of it and it may help some poor small town 1
| exhib' to make a few extra pennies as it did us.

This is a couple of weeks late but hope it will arrive in time so p
K we will receive next week's issue, for we couldn't run the old theatre i
1 without the "Herald."

CROSBY & SCHWIERSKE,

Rex Theatre, Colby, Wis.

We are strong for the "Herald Only" Club, the elimination of the g

B admission tax, and lower prices for film rentals. The movie stars p

| invest their high salaries in government non-taxable bonds and the |

1 exhibitor is paying the price, out of his personal account if the [
1 picture doesn't do it.

What other business is conducted in like manner? And how (
1 long can they survive if they are not self supporting?

MR. and MRS. T. R. JESSEE,
Idle Hour Theatre, Humphreys, Mo.

Put me down as a member of the "Herald Only" Club. I've been ||

1 laid up in bed most of the time for the past three months and have |

1 not been sending reports on pictures, but now that I am getting |
1 around once more the reports will start again.

I am enclosing my photo, which you can use if you care to, not 1

§ that I think my business is good enough to get me into a class with 1

J Rand, Meyer or Jenkins, but just to be in the bunch if you should 1
jj publish photos of all members of the "Herald Only" Club.

S. G. IHDE,
Photoplay theatre, Ashland, Kan.

B NOTE: The Crosby & Schwierske "Money-Making Idea" will be published B

B in that department in an early issue. Mr. Ihde's photograph has been filed ■

B with those previously received and will be published in a pictorial display of B

B members' photographs after a sufficient period has elapsed to allow all to L

jj submit likenesses. The "Herald Only" Club roster, brought up to date, is ■

jj published upon the next page.

IlllllllllM

" work it takes to get the wonderful scenes
in these pictures. But we don't agree
with some of the exhibitors in that Brawn
of the North is as good as The Silent
Call. Brawn of the North is padded too
much and is about two reels too long for
the story. They are both good bets and
should be shown by every exhibitor. —
Crosby & Schwierske, Rex theatre, Colby,
Wis. — Small town patronage.

Minnie, a Marshall Neilan production.
— What I would call a fifty-fifty picture.
Some do and some don't. — E. Saunders.
Saunders theatre, Harvard, 111. — General
patronage.

The Crossroads of New York, a Mack
Sennctt production. — This picture was
substituted for another one and after
viewing same I cannot say I was very
pleased, as some of my patrons were
sadly disappointed. — L. Brewerton, Rex
theatre, Raymond, Can. — Neighborhood
patronage.

Love Never Dies, with a special cast. —
Very good picture. Fair business.
Weather too hot. — G. Strasser Sons,
Emblem theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Trouble, with Jackie Coogan. — Good.
Seemed to please everyone. — E. A. Ami-
stead, Lyric theatre, Easley, S. C. —
Neighborhood patronage.

The Rosary, with a special cast/ — Very
good entertainment. Nothing extra, but
satisfactory. — D. E. Fitton, Lyric the-
atre, Harrison, Ark. — Small town pat-
ronage.

The Song of Life, with a special cast.
— Fine picture. Sure to please. — Ralph
Rosso, Hippodrome theatre, Niagara
Falls, N. Y. — Neighborhood patronage.

Molly O, with Mabel Normand. — This
is a very good comedy drama and Mabel
Normand and entire cast do some very
nice acting. Will please most any place
and can be bought right. Will please 90
per cent. — Crosby & Schwierske, Rex
theatre, Colby, Wis. — Small town patron-
age.

Molly O, with Mabel Normand. — Fairly
good. The children enjoyed it more than
the grown-ups. I thought the first part
was silly, but the last part was extra
good. Don't advance on this, even
though you did pay high. — W. E. Elkin,
Temple theatre, Aberdeen, Miss. — Neigh-
borhood patronage.

The Cave GirL with a special cast. —
This is a very good program picture. We
were rather afraid of it as we saw several
adverse reports on it. We ran it to very
good business and had a great number
of good comments on it. Snow scenes
and photography are fine. — Crosby and
Schwierske, Rex theatre, Colby, Wis. —
Small town patronage.

The Bond Boy, with Richard Barthel-
mess. — Another good picture, but failed
to please on account of the sad parts. —
E. Saunders, Saunders theatre, Harvard,
111. — General patronage.

Man, Woman, Marriage, with Dorothy
Phillips. — Boys, here is a regular picture.
The title is bad and the paper that First
National put out on this is terrible and
will drive away more patrons than it will
bring to your theatre, and I cannot see
why any distributor can figure that such
paper is advertising. The title is mis-
leading and we had a great number of
our patrons ask us what kind of a picture
it was, saying they didn't like the sound
of the title or the paper, some of them
saying it looked like we were going to put
on some kind of an educational picture
dealing with the sex problem, and as we
had not seen the writeups in the Herald

were to the good on the picture, we had
to stall them off and tell them it was
supposed to be a good picture. Well, it
was, too. We ran it at program prices
and really did a good business in spite
of the paper on it, and we had many peo-
ple come to us afterward and tell us
that it was a wonderful picture, and a
good many said they were sure glad they
didn't miss it, as it was great and that
they had a notion to stay away as it
didn't look good to them. Boys, if you
want a big special at program price, get

this one, but if possible buy your adver-
tising some place else than from First
National, or get it made yourself. —
Crosby & Schwierske, Rex theatre, Colby,
Wis. — Small town patronage.

Smilin' Through, with Norma Tal-
madge. — I am somewhat late in playing
this, but I would advise all who have not
played it to do so. Beautiful production.
— L. Brewerton, Rex theatre, Raymond,
Can. — Neighborhood patronage.

The Invisible Fear, with Anita Stewart.

EXHIBITORS HERALD

September 1, 1923

|i||!II!lli!lllll!!IIIUIIIIM

"Herald Only" Club Roster

| ADAMS, ROY W., Pastime theatre, Mason, Mich.

| ALLEN, CLYDE, Casino, Antwerp, N. Y.

1 BAB IN, M. J., Fairyland, White Castle, La.

j BELL, MRS. LOLA, Queen, Lonoke, Ark.

| BERGER, S. A., Star, Jasper, Ind.

| BOLLMAN, V. G., Castalia, Castalia, la.

| BRENNER, WILL H., Cozy, Arcade, Winchester, Ind.

1 BROWN, C. L., Paramount, Elizabeth, La.

1 BROWNE, FRANK L., Liberty, Long Beach, Cal.

1 BYERLY, C. M., Rainbow, St. Paris, O.

| BYERLY, S. L., Ideal, DeGraff, O.

| CAIRNS, JACK, Brooklyn, Detroit, Mich.

1 CREAL, W. H., Suburban, Omaha, Neb.

| CROSBY & SCHWIERSKE, Rex, Colby, Wis.

| DASPIT, HAROLD, Atherton, Kentwood, La.

1 DeBAGGIO, HARRY, Star, Colfax, la.

| DOWLING, ROY L., Ozark, Ozark, Ala.

| ESTEE, P. G., Fad, Brookings, S. D.

| EULER, J. R., Opera House, South English, la.

1 GAUDING, HENRY W., Lincoln, Pittsburgh, Pa.

| HELD, P. G., Sterling, Fairmont, Neb.

| HILTON, O. A. B., Park, Sioux City, la.

| HINDS, FRED C, Cresco, Cresco, la.

| IHDE, S. G., Photoplay, Ashland, Kan.

| JENKINS, J. C, Auditorium, Neligh, Neb.

| JESSE, Mr. and Mrs. T. R., Idle Hour, Humphreys, Mo.

1 MARTIN, HUGH G., American, Columbus, Ga.

| McCORMICK, Liberty, Florence, Colo.

1 MENDENHALL, C. A., Star., Oregon, 111.

| MEYER, FRED, Palace, Hamilton, O.

| MILES, A. N., Eminence, Eminence, Ky.

1 MILLER, C. R., Gem, Spur, Tex.

| MOORE, MRS. J. W., Lyric, St. Charles, Mo.

| MUSSON, WALTER H., Queens, Hespeler, Ont. Can.

| PILLIOD, L. A., Photo Play, Grand Rapids, O.

| POWERS, C. H., Strand, Dunsmuir, Cal.

| RAND, PHILIP, Rex, Salmon, Idaho.

| REA, GEORGE, Colonial, Washington C. H., O.

| REDISKE, G. F., Star, Ryegate, Mont.

| RILEY, R. ROSS, Wigwam, Oberlin, Kan.

| RIVA, C. A., Pastime, Tilton, N. H.

| SAB IN, F. E., Majestic, Eureka, Mont.

1 STANTON, MILLER, Pictureland, Cohocton, N. Y.

1 STARKEY, GEORGE C, Opera House, Montour Falls, N. Y.

1 STETTMUND, H. G., Odeon, Chandler, Okla.

1 SWARTHOUT, E. W., Palace, Aurora, Ind.

| THOMPSON, H. P., Liberty, Pardeeville, Wis.

| TILLER, JACK, Temple, McCook, Neb.

1 VAN NOY, HARRY, Riviera, Starland, Anderson, Ind.

I WINTERBOTTOM, WM, Electric, Brady, Neb.

i (Exhibitor)

| (Theatre)

1 (City)

j (State)

IfliiiBnmiiii

— Fair moral picture. Moral is if you
try to hide your past from your better
half you get it in the neck. Folks seemed
to like the Jap butler better than Anita.
— S. C. Heue, Castle Creek theatre, La-
voye, Wyo. — Neighborhood patronage.

Bob Hampton of Placer, a Marshall
Neilan production. — Great. Second run
and cleaned up on this. — Lewis & Brisco,
Princess theatre, Elwood, Ind. — General
patronage.

Dinty, a Marshall Neilan production. —
Very good show. Pleased all that saw it.
Film in very good condition. You can't

iiiiiiiiiiiiiiiiiiiiiiiiiiniiiniiii

go wrong on this. Hot weather kept
people out. — F. R. Meierbachtol, Elysian
theatre, Elysian, Minn. — General patron-
age.

The Girl from God's Country, with Nell
Shipman. — It's a fine play. Good for you,
boys. Nell is some girl in this play. — G.
L. B., Halls theatre, Halls, Tenn.— Neigh-
borhood patronage.

Tol'able David, with Richard Barthel-
mess. — Very entertaining. Takes you
back to the times when you were a boy,
playing mumblepeg and climbing over the
old rail fence. Holds interest all the

way. — F. R. Meirbachtol, Elysian theatre,
Elysian, Minn. — General patronage.

Tol'able David, with Richard Barthel-
mess. — Here is a genuine 100 per cent ac-
tion picture. It is a little rough in spots
and one may not like the fights and the
killings, but they are sure real and there
is some wonderful acting done in this
picture by the whole cast. Don't believe
Barthelmess should get all the honors on
this picture. If you want your audience
to sit up and take notice, and go home
knowing they have seen a real picture,
run this one. We didn't make any money
on it as weather and local conditions were
against us, but it is a real picture. —
Crosby & Schwierske, Rex theatre, Colby,
Wis. — Small town patronage.

The Half Breed, with Wheeler Oak-
man. — Good program picture, although
leads patrons to think there would be In-
dian scenes and fights, which it does not
contain. Business fair as star is abso-
lutely new here. — H. M. Retz, Strand the-
atre, Lamont, la. — Neighborhood patron-
age.

The Half Breed, with Wheeler Oak-
man. — Pretty fair, but patrons did not
seem to care for it, and it didn't draw as
it should have. — W. L. Douglas, Strand
theatre, Newman Grove, Neb. — Small
town patronage.

The Devil's Garden, with Lionel Barry-
more. — Devil's Garden a good name for
this. — It's a h — 1 of a picture. — Jefferson
theatre, Goshen, Ind. — Small town pat-
ronage.

The Primitive Lover, with Constance
Talmadge. — Conny sure is great in her
comedy roles. This one kept my au-
dience in an uproar. Well acted. Had
to send some to the doctor because they
couldn't laugh. — C. R. Miller, Gem the-
atre, Spur, Tex.— Neighborhood patron-
age.

The Primitive Lover, with Constance
Talmadge. — Excellent. Very entertaining
and pleasing. Say, Constance, this is your
type of picture. Give us more like it. —
Roy L. Dowling, Ozark theatre, Ozark,
Ala. — General patronage.

One Clear Call, with a special cast. —
Favorable comments from all. Some
said it was the best we had shown this
year. Boost it. — Jefferson theatre, Gosh-
en, Ind. — Small town patronage.

One Clear Call, with a special cast. —
A good program picture. A little above
the average but not a special. — H. M.
Retz, Strand theatre, Lamont, la. —
Neighborhood patronage.

The Romance of Tarzan, with Elmo
Lincoln.— Reels worn out. Had six
breaks, three in one reel. Several walk-
outs. Small attendance. No drawing
power. Avoid it. — J. J. Enloe, Sec'y. Y.
M. C. A., Hitchins, Ky. — Neighborhood
patronage.

Lessons in Love, with Constance Tal-
madge— Great comedy. Conny is sure a
drawing card here. Well liked by every-
body.— C. R. Miller, Gem theatre, Spur,
Tex. — Neighborhood patronage.

Playthings of Destiny, with Anita Stew-
art.— Here is a very good picture and
Anita Stewart does some very fine acting.
Will please 90 per cent where this kind
of a picture is appreciated. We have
run mostly First National pictures for
the last year and find they are all good.
Have yet to get poor pictures from them.
Of course we buy our pictures from

September 1, 1923

EXHIBITORS HERALD

"What the Picture Did For Me" reports,
but we find First National pictures excep-
tionally good, and although they may
cost a little more than some others we
find they are worth it. First National
service out of the Milwaukee branch is
sure first class. — Crosby & Schwierske.
Rex theatre, Colby, Wis. — Small town
patronage.

The Masquerader, with Guy Bates Post.
— The better class seemed to like this
very much. It's a good picture. — M.
Baily, Strand theatre, Dryden, Ont., Can.

Fox

Boston Blackie, with William Russell.
— An interesting but improbable story. It
drew the best of any Russell picture
played from the 1922-23 output.— Will R.
Winch, Wigwam theatre, El Paso, Tex. —
Transient patronage.

Stepping Fast, with Tom Mix. — This
will go good with Mix fans, and there
are many of them. — T. A. Shea, Palace
theatre, McKehee, Ark. — Neighborhood
patronage.

Snowdrift, with Charles Jones. — Pa-
trons liked this one very much. Something
different for a change. Good business. —
G. Strasser Sons, Emblem theatre, Buf-
falo, N. Y.— Neighborhood patronage.

Snowdrift, with Charles Jones. — A sat-
isfactory picture. — C. F. Krieghbaum,
Paramount theatre. Rochester, Ind. — Gen-
eral patronage.

Three Jumps Ahead, with Tom Mix. —
A typical Mix picture, without any claim
for special greatness, but a little above
ordinary. — Rosenfield. Hopp & Co., Fort
Armstrong theatre, Rock Island, 111. —
General patronage.

Three Jumps Ahead, with Tom Mix. —
This picture did not fail to please all Mix
fans. — E. Saunders, Saunders theatre,
Harvard, 111. — General patronage.

Bucking the Barrier, with Dustin Far-
num. — Cannot recommend this one.
Nothing to it but some good snow scenes.
— T. A. Shea, Palace theatre, McGehee,
Ark. — Neighborhood patronage.

Bucking the Barrier, with Dustin Far-
num. — Only a fair picture. Will get by if
you don't promise them too much. Dustin
Farnum no drawing card for us. — Alex
Steel, Princess and Strand theatres, Far-
mington, 111. — General patronage.

Bucking the Barrier, with Dustin Far-
num.— A very poor, uninteresting picture.
Did the poorest business I ever did with
a Farnum picture and the worst business
of any Fox film this year. — Will R.
Winch, Wigwam theatre, El Paso, Tex. —
Transient patronage.

Love Bound, with Shirley Mason. —
Drew well and pleased. That's all we
ask. — E. Saunders. Saunders theatre, Har-
vard, 111. — General patronage.

Love Bound, with Shirley Mason. —
This is another winner for Shirley. Good
story and cast, making it a dandy pro-
gram.— Alex Steel, Princess and Strand
theatres, Farmington, 111.— General pat-
ronage.

The Village Blacksmith, with a special
cast. — What there was left of the pic-
ture pleased 100 per cent, but, as usual,
the Fox print was N. G. Heart appeal
and comedy very rich. — W. A. Moore.
Seymour theatre, Seymour, Conn. — -Small
town patronage.

Good-Bye, Girls, with William Russell.
— An entertaining picture that would have
been better yet if they hadn't done so
much chasing around at first in order to
get the necessary footage. Cast includes
Tom Wilson of Reported Missing fame.
And Fox has taken to illustrating the
subtitles. — C. F. Krieghbaum, Paramount

„:...,.i,.!: : ' .. ';.„;,.,

inmnnBuimBBi

Apologies to Creal and

"Letters From Readers

"SUPERS"

Have just been reading Philip Rand's remarks in the August 1 1th
issue of the "Herald" and I laughed so hard that copious tears ran
1 down my superannuated whiskers. (Note that prefix, "super," which
§§ I have been hearing so much of late that I have got it on the brain. )

I judge from Phil's remarks that Jenkins, that old cut-up, has
1 been picking on him. J. C. has also made a few super-flourishes in [
J my direction recently, Phil, and if he doesn't quit I'll tell you what
' we'll do. We'll combine against him. Since he and Fred Meyer
have broadcasting stations, we will establish a couple of our own and
| then we will out-radio their super-radiators.

Brothers and sisters, and especially the latter, I hereby move that I
1 J. C. be politely requested to furnish the "Herald" with an up-to-date
_ photo of himself, minus the super-fluous hat.
Carried.

We will now sing one stanza of that beautiful anthem entitled:

■ "Don't Kick a Man Because He Wears a Ragged Hat."

Brother Rand, please "raise" the tune:

"Old J. C. is a merry old bee,

"With neither a care nor worry;
"We'll park his hat in the tomb, amidst super-gloom,

"Whence it won't get out in a hurry."

WILLIAM H. CREAL,
Suburban Theatre, Omaha, Neb. 1

NOTE: Mr. Creal's communication was addressed to "Letters From (

■ Readers." Due apology to Mr. Creal and that department for its theft by this jj
I department is made herewith.

iiiiiiiiiiiiiiiiiiiiiiiiira

theatre, Rochester, Ind. — General patron-
age.

A Friendly Husband, with Lupino
Rane. — It was so rotten it was funny.
Lay off of this one. — Ralph Leachman,
Pastime theatre, Woodward, Okla. — Gen-
eral patronage.

In Arabia, with Tom Mix.— A picture
which failed to please even the Mix fans.
A few more and he will be with Bronco
Billie Anderson. Better stay where the
fans like to see you, in the Westerns. —
Russell Armentrout, K. P. theatre, Pitts-
field, 111. — General patronage.

Youth Must Have Love, with Shirley
Mason. — An average Mason picture. Will
entertain. Makes a good bill with a good
comedy.— L. A. Pilliod. Photo Play the-
atre, Grand Rapids, O. — Neighborhood
patronage.

Calvert's Valley, with John Gilbert. — T
did not think much of this one, and the
audience thought the same thing. — C. H.
Simpson, Princess theatre, Millen, Ga. —
General patronage.

Calvert's Valley, with John Gilbert. —
Not even a good program picture. Poor
story. Poor entertainment. In fact, one
of the pictures that sicken people of the
movies. — L. A. Pilliod, Photo Play the-
atre, Grand Rapids. O. — Neighborhood
patronage.

Romance Land, with Tom Mix. — A
very good but improbable story. Pleased
immensely, but the title and lobby pic-
tures of armor kept the Mix fans away.
Business only fair. — Will R. Winch, Wig-
wam theatre, El Paso, Tex. — Transient
patronage.

Sky High, with Tom Mix. — 100 per
cent. Beautiful scenery. — W. H. Buck-

ham, Kino theatre, Manitou, Man., Can. —
Neighborhood patronage.

Just Tony, with Tom Mix.— Fine.
Some horse! Pleased all, and we were
very well satisfied with our crowd, which
was exceptional for such hot weather. —
W. L. Douglas, Strand theatre, Newman
Grove, Neb. — Small town patronage.

Just Tony, with Tom Mix— This one
is just as good as everyone has said it
was. Will give better satisfaction than
90 per cent of the present-day specials.
We stepped on this picture with the re-
sult that it got the best business since
J. C. Jenkins cut off his mustache. Have
extra paper printed and get behind it like
it cost a fortune and you will be able to
use the black ink again for a day or so. — ■
H. G. Stettmund, Jr., Odeon theatre,
Chandler, Okla. — General patronage.

Just Tony, with Tom Mix. — Good, espe-
cially the horse. You won't go wrong to
book this. — E. A. Armistead, Lyric the-
atre. Easley, S. C. — Neighborhood pat-
ronage.

Brass Commandments, with William
Farnum. — Good western. Better than
Without Compromise. — C. F. Kriegh-
baum. Paramount theatre, Rochester,
Ind. — General patronage.

Lights of New York, with a special
cast. — Another one of Fox' so-called spe-
cials. Fox sure stung us on his last
group of pictures. Nothing but junk. —
Ralph Leachman, Pastime theatre, Wood-
ward, Okla. — General patronage.

Lights of New York, with a special
cast. — Those who did not walk out on
this one wanted to know what it was all
about; was not able to tell them as I
could not understand it myself. Sure will

EXHIBITORS HERALD

September 1, 1923

be glad when I get through with these
Fox specials, and never again. — A. A.
Rrollier, Kaype theatre, Mt. Gilead, O. —
Neighborhood patronage.

A Fool There Was, with a special cast.
— Follows the story but the best scenes
cut out; not nearly as good as Theda
Bara. Failed to please poor house. Not
worth bothering to run. — S. C. Heue,
Castle Creek theatre, Lavoye, Wyo. —
Neighborhood patronage.

A Fool There Was, with a special cast.
— The only Fox special that we ever
made any money on. Very good story
and safe in saying that it pleased 95 per
cent.- — A. A. Brollier, Kaype theatre, Mt.
Gilead, O. — Neighborhood patronage.

The Yosemite Trail, with Charles
Jones. — Nothing extra, just very average
western picture. Scenes are good. Irene
Rich is very weak in support. — A. R.
Powell, Sugg theatre, Chickasha, Okla. —
Neighborhood patronage.

The Yosemite Trail, with Dustin Far-
num. — An A-l Western and will please
any type of audience. — W. E. Elkin,
Temple theatre, Aberdeen, Miss. — Neigh-
borhood patronage.

A California Romance, with John Gil-
bert.— A very good picture, but lost
money. A costume picture. — G. Strasser,
Emblem theatre, Buffalo, N. Y.— Neigh-
borhood patronage.

A California Romance, with John Gil-
bert.— An extra good program picture
with an extra good star, but for some
cause Gilbert don't seem to draw for me.
— W. E. Elkin, Temple theatre, Aber-
deen, Miss. — Neighborhood patronage.

The Crusader, with William Russell.
— Good Russell picture. Star fails to
draw very good for me. — H. M. Retz,
Strand theatre, Lamont, la. — -Neighbor-
hood patronage.

The New Teacher, with Shirley Mason.
— Don't know how to express our feel-
ings on this one, but she drew them like
a porous plaster, and ask my patrons if
she satisfied them. We sure hit the nail
on the head when we bought Shirley Ma-
son's pictures. Fellows, if you are not
running this little star, don't hesitate. —
Roy L. Dowling, Ozark theatre, Ozark,
Ala. — General patronage.

Trooper O'Neil, with Charles Jones. —
Good story, spoiled by rotten condition
of film. — Walter H. Musson, Queens the-
atre, Hespeler, Ont., Can. — Small town
patronage.

Catch My Smoke, with Tom Mix. —
Good picture, with Tony doing quite a
few of his stunts. There's comedy, too.
— C. F. Krieghbaum, Paramount theatre,
Rochester, Ind. — General patronage.

Catch My Smoke, with Tom Mix.—
They came, laughed heartily, and left
smiling, while the box office spoke for
itself. Good print, too. — Hugh G. Martin,
American theatre, Columbus, Ga. —
Transient patronage.

While Justice Waits, with Dustin Far-
num. — A western with a real story, ap-
pealing heart interest and good acting.
They are beginning to like Dustin here.
— Roy W. Adams, Pastime theatre, Ma-
son, Mich. — Small town patronage.

Youth Must Have Love, with Shirley
Mason. — Good little picture. Most of my
patrons like Shirley. Drew well. Title
rather a misfit. — W. L. Douglas, Strand
theatre, Newman Grove, Neb. — Small
town patronage.

The Madness of Youth, with John Gil-
bert.— Liked this story of a crook who
brought peace and harmony where there
was but strife in a rich man's home and
then liked being good better than a crook.
Gilbert is very convincing in the part. —

| You Get It |
Over Quite
Adequately §

Would like you to get it over jj

I to ail contributors that it is im- 1

1 portant that they tell whether %

jj a picture has a box office value, jj

■ also if the picture fails to draw j
| and it is because of some local j
J condition and positively not §j
jj the fault of the picture.

Due explanation should be |
1 made. If it is rotten they 1

■ should say so.

C. R. McHENRY,
Rosewin theatre,

Dallas, Tex. J

■lllllllllllllUIIIIIIIMIIIUIIllllllllllllllD

Ben L. Morris, Olympia theatre, Bellaire,
O. — General patronage.

The Madness of Youth, with John Gil-
bert.— Contrary to my expectations, this
picture was well liked and drew good. —
E. Saunders, Saunders theatre, Harvard,
111. — General patronage.

Shirley of the Circus, with Shirley Ma-
son.—A very good picture to slightly
above average business. Shirley upsets
movie tradition by not marrying her
wealthy benefactor. — H. G. Stettmund.
Jr., Odeon theatre, Chandler, Okla. —
General patronage.

For Big Stakes, with Tom Mix. — Good
Mix picture. Mix draws good here;
about the only Fox star that will draw. — -
H. M. Retz, Strand theatre, Lamont, la.
— Neighborhood patronage.

The Fast Mail, with Charles Jones. —
"Fast Male" would be nearer right. If
your patrons like action, this is it. We made
some real money on this picture, which
just about balances what we lost on Sil-
ver Sings, from the same producer. The
print we received was not in the best of
condition, which leads me to make a few
remarks as follows: We are told so much,
both by word of mouth and in flaring
type, how much salary the actors are get-
ting and what immense sums the pictures
are costing to produce that we almost be-
lieve it, but when we ask the exchanges
why they do not secure some new prints
when the old ones are worn out, we are
told that the head office will not permit
it. Ah! That is where the economy
begins. Such a system is an imposition
both on the exhibitor and the public,
which doesn't have tendency to increase
business. — Wm. H. Creal, Suburban the-
atre, Omaha, Neb. — Neighborhood pat-
ronage.

Trooper O'Neil, with Charles Jones. —
Fair Jones picture, not up to his previous
ones. — H. M. Retz, Strand theatre, La-
mont, la. — Neighborhood patronage.

Goldwyn-Cosmopolitan

Lost and Found, with House Peters.—
Another South Sea Island story which
will average up with the rest of the pic-
tures of this type. Seven reels in length,
and would have been better in six. Busi-
ness was satisfactory. However, we are
rather easily satisfied this time of year. —
Wm. H. Creal, Suburban theatre, Omaha,
Neb: — Neighborhood patronage.

Lost and Found, with House Peters. —

A very clever picture that pleased my pa-
trons. Was well met and favorable com-
ments made on it. — M. J. Babin, Fairy-
land theatre, White Castle, La. — General
patronage.

Lost and Found, with House Peters. —
This sure hit my fans. — E. Saunders,
Saunders theatre, Harvard, 111. — General
patronage.

Mad Love, with Pola Negri. — A fair
production. Our audience, especially the
women, were loud in their denunciation of
a tragic finish. No drawing card and
Pola don't seem to have the following, as
much as she is heralded. — Silverman
Bros., Strand theatre, Altoona, Pa. — Gen-
eral patronage.

Vanity Fair, with a special cast. — Did
not draw and don't blame the people, as
they want entertainment and not ancient
history. No entertainment to this and
too long. — Gregg & Crandall, Liberty
theatre, Caney, Kan. — Neighborhood pat-
ronage.

The Last Moment, with a special cast.
— Do not book this one. Patrons claim
it was too rough. Did not care for it and
would not stay for the finish. Very poor
business. — G. Strasser Sons, Emblem the-
atre, Buffalo, N. Y. — Neighborhood pat-
ronage.

Remembrance, with a special cast. — A
fair program picture that did not draw,
but have our first Goldwyn picture to do
that. When they have a star in a picture
they are afraid to put them on the paper.
— Gregg & Crandall, Liberty theatre,
Caney, Kan. — Neighborhood patronage.

Sherlock Holmes, with John Barry-
more. — Here is one of the best Goldwyn
pictures we have ever played. It will
hold interest from start to finish. — Alex
Steel, Princess and Strand theatres, Far-
mington, 111. — General patronage.

The Dust Flower, with Helene Chad-
wick. — Very pleasing tale of a poor girl
that gets a rich husband. Good snappy
story, plenty of action and a good fight,
ending in happiness. Drew well and
pleased all. — S. C. Heue, Castle Creek the-
atre, Lavoye, Wyo. — Neighborhood pat-
ronage.

His Back Against the Wall, with a spe-
cial cast.- — A fine picture, one that pleased
everyone, even myself, when it's my duty
to give a picture the once over instead
of pleasure. But this one proved to be
a genuine pleasure. Fine direction and
attention to details. — Hugh G. Martin,
American theatre, Columbus, Ga. — Tran-
sient patronage.

His Back Against the Wall, with a spe-
cial cast. — This is what we like. The
coward keeps you laughing and guessing
what he will do, but he sure does it. — G.
L. B., Halls theatre, Halls, Tenn. — Neigh-
borhood patronage.

Look Your Best, with a special cast. —
Fair program picture. Nothing to rave
about. Business fair.— G. Strasser Sons,
Emblem theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Hungry Hearts, with Helen Ferguson.
— Fair program. Two reels too long.
Film fair. — S. G. Harsh, Princess theatre,
Mapleton, la. — Small town patronage.

Yellow Men and Gold, with a special
cast. — Just ordinary. Caused no com-
ment for or against. — W. K. Buckham,
Kino theatre, Manitou, Man., Can. —
Neighborhood patronage.

The Poverty of Riches, with a special
cast. — N. G. Oh, maybe not so bad, but
is terribly tiresome and too much boo-
hooing. Some left before it finished. —
W. L. Douglas, Strand theatre, Newman
Grove, Neb. — Small town patronage.

The Poverty of Riches, with a special

September 1. 1923

E X HIBITORS HERALD

/ D

You Cover
The Whole
Territory

Enclosed find check for sub-
| scription to the "Herald," the
1 best trade paper on the market
jj for any exhibitor.

Please send me the "Box
Office Record," March issue,
and also the new September
issue when off the press.

SAM J. SCHLOSSER,

Royal theatre,

Peru, 111.

cast. — Another one of Goldwyn's pictures
that was well met and pleased all. — M. J.
Babin, Fairyland theatre, White Castle,
La. — General patronage.

When Romance Rides, with a special
cast. — This picture is taken from the book,
"Wild Fire," a Zane Grey story, and is
true to book. Print new. — F. S. Mooney,
Opera House. Mason City, Neb. — Neigh-
borhood patronage.

The Man With Two Mothers, with a
special cast. — Pleasing light program.
Five reels. Not much of a picture, but
they liked it, so why worry? Film was
junk. — S. G. Harsh. Princess theatre,
Mapleton, la. — Small town patronage.

His Own Law, with Hobart Bosworth.
— Very good picture. Pleased larger per-
centage of patrons who saw it. — W. L.
Douglas, Strand theatre, Newman Grove,
Neb. — Small town patronage.

Hodki nson

The Critical Age, with a special cast. —
A good theme, well played. Picture bet-
ter than many of higher price. — Rosen-
field, Hopp & Co., Fort Armstrong, Rock
Island. 111. — General patronage.

Second Fiddle, with a special cast. —
This feature drew very good attendance
for me and pleased. That's all we show-
men want for the summer months. — S. A.
Berger. Star theatre, Jasper, Ind. —
Neighborhood patronage.

Fifty Candles, with a special cast. —
Good mystery, but print was old and
rainy. Five reels. — G. Jenkinson, Victor
theatre. Minocqua. Wis. — General pat-
ronage.

Fifty Candles, with a special cast. — A
picture that I had bought a year ago and
would not play because I thought it no
good. But it fooled me, all right. Gave
as good satisfaction as any special I have
played. — E. Saunders, Saunders theatre,
Harvard, 111. — General patronage.

Married People, with Mabel Ballin. —
Nice little program picture but fell flat at
the box office. — W. E. Elkin. Temple the-
atre, Aberdeen, Miss. — Neighborhood pat-
ronage.

The Gray Dawn, with a special cast. —
Hodkinson pictures have no drawing
power here. This one flivvered beauti-
fully. Lightest three days' business this
summer. — John W. Hawkins, Capitol the-
atre, New Bedford, Mass. — General pat-
ronage.

Down Home, with a special cast. — A

good program picture. — Bert Silver, Sil-
ver Family theatre, Greenville, Mich. —
General patronage.

The U. P. Trail, with Roy Stewart.—
Satisfactory, although it does not follow
the book closely. Lots of shooting in
this. About two-thirds of the cast get
killed off. — C. F. Krieghbaum, Paramount
theatre, Rochester, Ind. — General patron-
age.

Metro

Soul of the Beast, a Thomas H. Ince
production. — Pleased 100 per cent. Work
of elephant and Miss Bellamy took au-
dience by storm. Drew children very
heavy but was well liked by the grown-
ups. A real novelty from start to finish.
— W. A. Moore, Seymour theatre, Sey-
mour, Conn. — Small town patronage.

Quincy Adams Sawyer, with a special
cast. — Some good feature, only had for
opposition a Chautauqua and minstrel
show. Did a very nice business and safe
in saying that it pleased 99 per cent. If
you can buy it right, show it and get
behind it. — A. A. Brollier, Kaypee the-
atre, Mt. Gilead, O. — Neighborhood pat-
ronage.

Quincy Adams Sawyer, with a special
cast. — This feature was a great success
for me. Showed after a tent show got
all the money, so I had to take what was
left and broke even. — S. A. Berger, Star
theatre, Jasper, Ind. — Neighborhood pat-
ronage.

Peg o' My Heart, with Laurette Taylor.
— Fine picture. Good satisfaction. — Bert
Silver, Silver Family theatre, Greenville,
Mich. — General patronage.

Peg o' My Heart, with Laurette Taylor.
— Rather late in playing this one, but
those of you who haven't used it, get it
quick. A real picture. Did good two
days. Ten and thirty cents. — M. B.
Tritch, Victory theatre, Poteau, Okla. —
Neighborhood patronage.

All the Brothers Were Valiant, with
Malcom MacGregor and Lon Chaney. —
I want to say that here is a tip-top action
romance that has the goods in it, and
Metro is not getting a lot of money for
it. My receipts were slim, but I blamed
the title. Pick out a good advertising
angle and go after it. — Dwight B. Baker,
Circle theatre, Ottumwa, la. — General
patronage.

Love in the Dark, with Viola Dana. —
This is a good picture, but who wants to
see Viola marry a man that cannot see
in the daytime? — C. H. Simpson, Princess
theatre, Millen, Ga. — General patronage

Broadway Rose, with Mae Murray. —
Not as good as some of the Murrays. For
some reason could not get them out to
see Mae in this one. I think that we are
safe in saying that it pleased at least one-
half that were out to see it. — A. A. Brol-
lier, Kaypee theatre, Mt. Gilead, O. —
Neighborhood patronage.

They Like 'Em Rough, with Viola
Dana. — For a comedy-drama this was a
scream. Managers, don't be afraid of it.
— F. S. Mooney, Opera House, Mason
City, Neb. — Neighborhood patronage.

Hearts Aflame, with Frank Keenan. —
Get this one as soon as you can and give
your patrons a treat. — M. Baily, Strand
theatre, Dryden, Out, Can.

The Hands of Nara, with Clara Kim-
ball Young. — Bought this one to be some
picture. Took in all they told me be-
cause it was one of Clara Kimball
Young's. If anyone who ever saw this
can tell what it is about they certainly

FOX FILM
CORPORA-
TION
WILL PAY
LIBERAL
PRICES
FOR

short, entertaining mov-
ing pictures of actual life
in any part of the world.
The quaint, the pictur-
esque, the startling and
thrilling, the unique, the
laughable ; the adventures
and eccentricities of men
and women, the charm of
little children, the appeal
of animals, the lure of the
outdoors, the romance of
science and industry; the
drama of sea, desert and
jungle — this is what is
wanted.

Subjects that run between
500 and 900 feet (after
final editing and titling)
are most desirable, but
longer and shorter sub-
jects are acceptable. Orig-
inal negative in first
class condition must be
available for all subjects
submitted.

Mail your picture for re-
view (positive print pre-
ferred) to Mr. Harry Mc-
Donald, Manager, Educa-
tional Division, Fox Film
Corporation. 800 Tenth
Avenue, New York City,
Acceptance or rejection
will be immediate, and
film will be promptly re-
turned.

EXHIBITORS HERALD

September 1, 1923

DULCY, the Beautiful Dumb-bell

They stick to the palate
if not to the ribs.

by CONSTANCE TALMADGE

CARTOONS BY LAUREN STOUT

JP I WAS ONLY AS
HUNGRY AS A STARVING
REFUGEE I'D FEEL WELL-FED

MY HEART BLEEDS FOR YOU, |
POOR MAN COME WITH ME
AND I WILL BUY "TOU FOOD i

TAX— EE 1/ \

TWO CHOCOLATE
ICE - CREAMS,
PLEASE !//

One hundred newspapers throughout the country will run the above cartoon which is one of a series of twenty prepared by the
publicity department of First National to exploit "Dulcy," Constance Talmadge's new picture. "Dulcy" is the story of a
well-meaning but shallow minded wife who tries to help her husband in his business affairs — and nearly ruins him. In
other words she is a "dumb-bell" and these cartoons humorously depict some of the "dumb" things she pulls. Many prom-
inent newspapers have accepted the cartoons on the strength of their merit. The series will cover a period of ten weeks.

can do more than I. If you do not want
to be roasted, stay away from this one. —
A. A. Brollier, Kapee theatre, Mt. Gilead.
O. — Neighborhood patronage.

The Five Dollar Baby, with Viola Dana.
— Enough can't be said for this wonder-
ful picture. Business only fair but heavy
rain kept the majority of them away as
star is liked very much here. — Roy L.
Dowling, Ozark theatre, Ozark, Ala. —
General patronage.

The Prisoner of Zenda, a Rex Ingram
production. — This feature was the best
acted and directed picture I ever saw,
bar none. I cannot forget this feature.
A few patrons are telling me about it
now, and I showed same in April. — S. A.
Berger, Star theatre, Jasper, Ind. — Neigh-
borhood patronage.

The Conquering Power, with a special
cast. — Good picture. Satisfaction to all.
—Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.

Forget Me Not, with a special cast. —
I had this feature against strong opposi-
tion and did not draw. Will get it back,
for people that saw it want to see it
again, and they will get me the crowd. —
S. A. Berger, Strand theatre, Jasper, Ind.
— Neighborhood patronage.

Paramount

Homeward Bound, with Thomas
Meighan. — Used this on a Sunday with
a Baby Peggy comedy and had some
show. Both feature and comedy were
high class stuff and I was proud of the
many compliments received at the door
while the patrons passed out. — M. J.
Babin, Fairyland theatre, White Castle,
La. — General patronage.

The Ne'er Do Well, with Thomas
Meighan. — Interesting and satisfactory. —
C. F. Krieghbaum, Paramount theatre,
Rochester, Ind. — General patronage.

The Law of The Lawless, with Dorothy
Dalton.- — Better than usual Dalton pic-
tures, better than most pictures of alleged
greater exhibition value. — Rosenfield,
Hopp & Co., Fort Armstrong theatre,
Rock Island, 111. — General patronage.

The Law of the Lawless, with Dorothy
Dalton. — A picture with plenty of action
but could be cut down to five reels, as it
showed the gypsies dancing for a couple
of reels which could be left out. But
nevertheless it is a good picture. — Russell
Armentrout, K. P. theatre, Pittsfield, 111.
— General patronage.

The Law of The Lawless, with Dorothy
Dalton. — A picture with plenty of action

and full of pep. In other words, it's
Turkey against the Gypsys. A good
story and well directed. All well pleased.
Used it on a Saturday night with Buster
Kcaton's Electric House, comedy. — M. J.
Babin, Fairyland theatre, White Castle,
La. — General patronage.

The Law of The Lawless, with Dor-
othy Dalton. — Excellent. On the order
of The Sheik with Charles- De Roche.
Is super splendid. Plenty of fights, riding
and thrills. Wonderful dog. — George
Rea, Colonial theatre, Washington, C. H.,
Ohio. — General patronage.

The Snow Bride, with Alice Brady. —
Fair. Brady will not do business here. —
Harry Van Noy, Starland theatre, An-
derson, Ind. — Neighborhood patronage.

The Snow Bride, with Alice Brady. —
This picture went over big. Good house
and pleased. — E. Saunders, Saunders
theatre, Harvard, 111. — -General patronage.

A Gentleman of Leisure, with Jack
Holt. — Best picture Jack Holt ever made
Splendid cast. A crook comedy drama.
Good business two days, at ten and thirty
cents. — George Rea, Colonial theatre.
Washington C. H.. Ohio. — General pat-
ronage.

Children of Jazz, with a special cast. —
A little above average program picture
in quality. Not a special feature. —
Rosenfield, Hopp & Co., Fort Armstrong
theatre, Rock Island, 111. — General pat-
ronage.

Only 38, with a special cast. — Fair. No
drawing power. — Harry Van Noy, Riviera
theatre, Anderson, Ind. — Neighborhood
patronage.

The Exciters, with Bebe Daniels. —
Good. Six reels. Condition of film ex-
cellent. Plane falling to earth scene well
done. If your patrons like speed and
thrills, give them this one. — Walter H.
Musson, Queen's theatre, Hespeler, Ont.
Can. — Small town patronage.

Dark Secrets, with Dorothy Dalton. —
Splendid program picture. — Bert Silver,
Silver Family theatre, Greenville, Mich.
— General patronage.

Dark Secrets, with Dorothy Dalton. —
Nothing to brag about. — C. F. Krieg-
baum, Paramount theatre, Rochester, Ind.
— General patronage.

The N'th Commandment, with a special
cast. — My patrons did not like this one
and told me so. — T. A. Shea, Palace
theatre, McGehee, Ark. — Neighborhood
patronage.

Glimpses of The Moon, with Bebe
Daniels. — A picture with wonderful set-
tings, but will .settings make a picture?

Many walkouts on this one and it was
sold for a special, but it is a program
picture, for the higher class only. — Rus-
sell Armentrout, K. P. theatre, Pittsfield,
111. — General patronage.

My American Wife, with Gloria Swan-
son. — Good picture, good cast, and good
money taken in at the box office. — Wm.
H. Creal, Suburban theatre, Omaha, Neb.
— Neighborhood patronage.

The Heart Raider, with Agnes Ayers. —
A good hot weather program picture,
particularly when it's too hot to think
of plot of story. — T. A. Shea, Palace
theatre, McGehee, Ark. — Neighborhoo!
patronage.

The Heart Raider, with Agnes Ayers. —
A clever little program picture with the
fast moving set of today. Consider this
a good program picture. — Russell Armen-
trout, K. P. theatre, Pittsfield, 111.— Gen-
eral patronage.

The Heart Raider, with Agnes Ayers. —
Good enough. — C. F. Krieghbaum, Para-
mount theatre, Rochester, Ind. — General
patronage.

The Heart Raider, with Agnes Ayers
and Richard Dix. — Every bit as good as
many of the famous Wally Reid auto
stories. Miss Ayers is pleasing and the
story entertaining and well done. Seemed
to please. — Ben L. Morris, Elk Grand
theatre, Bellaire, O. — General patronage.

The Rustle of Silk, with Betty Comp-
ton and Conway Tearle. — By no stretch
of press agent's imagination can this be
called a special, but sold at such. A good
program picture, nothing more. See it
before raising admission. — T. A. Shea,
Palace theatre, McGehee, Ark. — Neigh-
borhood patronage.

Anna Ascends, with Alice Brady. —
Just a good program picture. Alice
Brady don't draw here. She can go back
on the stage as far as I am concerned.
— Ralph Leachman, Pastime theatre.
Woodward, Okla.— General patronage.

Adam and Eva, with Marion Davies. —
A good comedy drama which is enter-
taining despite the length. Good work
done by T. Roy Barnes and William Nor-
ris. — C. F. Krieghbaum, Paramount thea-
tre, Rochester, Ind. — General patronage.

The World's Applause, with Bebe Dan-
iels.— This is what Paramount boosted
as a big special — also a big price. It's
just a good program picture. If you pay
more for it than your regular program
picture you are stung. — D. E. Fitton,
Lyric theatre, Harrison, Ark. — Small
town patronage.

The World's Applause, with Bebe Dan-

September 1, 1923

EXHIBITORS 1 1 E R A L D

iels. — Will pass as a program picture but
not as a special. — C. F. Krieghbaum, Para-
mount theatre, Rochester, Ind. — General
patronage.

Nobody's Money, with Jack Holt. — A
good program picture. — Gregg & Cran-
dall, Liberty theatre, Caney, Kans. —
Neighborhood patronage.

Racing Hearts, with Agnes Avers. —
Another Bryon Morgan racing story. A
good picture, but not as good as Across
the Continent. — C. F. Krieghbaum. Para-
mount theatre, Rochester, Ind. — General
patronage.

Paramounts 39. — Positively the poorest
group of pictures this company has ever
sold to the exhibitors of America. Many
of the so-called specials did not even
measure up to the requirements of a good
program picture, while a few of the sup-
posedly minor subjects were far better
pictures than some of the so-called spe-
cials.

There is no denying that they have
massive settings and gorgeous gowns, but
we exhibitors know that it takes more
than that to get the crowds and satisfy
them after we get them in the theatre.
Some of the specials that flopped were
Java Head, Glimpses of the Moon, The
Go Getter, Yon Can't Fool Your Wife.
Some of the best ones were My Ameri-
can Wife, The White Flower, Adam and
Eva, Racing Hearts, Grumpy, Prodigal
Daughters, The Heart Raider, The Ex-
citers, Back Home and Broke, (or was
this one of the 41?). Some of the real
poor ones were Drums of Fate, Dark
Secrets, The Leopardess, The Snow
Bride.

Some of the 39 I have yet to show
and can't report on them. The above
is a verdict of the features judged on
their merits as productions and not what
they drew at the box office, as some of
the minor subjects drew better than some
of the would-be specials, and while some
of the high priced subjects drew fair
business, patrons were dissatisfied in what
they saw and this is a detriment to future
business when you have advertised that
you have something special.

It's always a detriment to the prestige
of your house and the value of future ad-

Two important scenes from "Scara-
mouche" the big Metro production with
Alice Terry, Ramon Navarro, Lewis
Stone and Julia Swayne Gordon.

vertising to promise your patrons some-
thing extra tine and then give them some-
thing that will not measure up to what
you have advertised. 1 believe that 73
percent of the exhibitors w:ho used the
39 will agree that it was a poor buy.
This is the penalty for buying a "pig
in a poke" and yet nearly all companies
are trying to do that very thing this com-
ing year. It's pretty soft if exhibitors
continue to stand for it. — B. P. McCor-
mick, Liberty theatre, Florence, Colo.

The Old Homestead, with Theodore
Roberts. — Eight reels. An extra good
picture, but rather long. It has a thrill-
ing cyclone scene in last reel. — G. Jenkin-
son, Victor theatre, Minocqua, Wis. —
General patronage.

The Old Homestead, with Theodore
Roberts. — Good but too hot weather. Did
not draw well. — S. A. Davidson, Prin-
cess theatre, Neodesha, Kans. — General
patronage.

Back Home and Broke, with Thomas
Meighan. — A fine picture. Ran today to
good business. Book this one, boys. —
Ralph Leachman, Pastime theatre, Wood-
ward, Okla. — General patronage.

Back Home and Broke, with Thomas
Meighan. — Very good, as most all of
Meighan's are. We think this about as
good as the best. Bought it right and
was able to make a little money. If you
have never shown it buy it and boost
it hard. — A. A. Brollier, Kaypee theatre,
Mt. Gilead, O. — Neighborhood patronage.

Manslaughter, a Cecil B. De Mille pro-
duction.— Wonderful production. Meig-
han has following here. Film in great
shape. A-l. Good business. Picture
pleased all who saw it. — L. Gray, Movie
theatre, Drayton, N. Dak. — Neighborhood
patronage.

Missing Millions, with Alice Brady. —
A very good mystery story, but not ex-
actly the kind thai appeals to the average
audience. I had several remark they
didn't like it. — W. E. Elkin, Temple thea-
tre, Aberdeen, Miss. — Neighborhood pat-
ronage.

Across The Continent, with Wallace
Reid. — Fine. Pleased 100 percent. — W.
K. Buckham, Kino theatre, Manitou,
Man., Can. — Neighborhood patronage.

Across The Continent, with Wallace
Reid. — Wallace Reid is a good drawing
card for me. Some people do not like
to see them because he is no more, but
they draw for me. — S. A. Berger, Star
theatre, Jasper, Ind. — Neighborhood pat-
ronage.

Kick In, with Bert Lytell and Betty
Compson. — Take Manslaughter from the
'41' and this picture would lead. With-
out a doubt Kick In is the best picture
I have ever seen. This is saying a lot.
but 1 mean it. Look at the cast and
look at the acting. — W. E. Elkin, Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

The Man Unconquerable, with Jack
Holt. — This feature is a good Saturday
program. A little rough in places, but
shows how some places are run, the
officials being the heads of the crooks. —
S. A. Berger, Star theatre, Jasper, Ind.
— Neighborhood patronage.

To Have and To Hold, with Betty
Compson. — One of the best pictures I
have played this summer. — E. Saunders.
Saunders theatre. Harvard, 111. — General
patronage.

Making A Man, with Jack Holt. — This
one is extra good and will please most
any type of audience. Jack Holt very
popular here. — W. E. Elkin, Temple thea-
tre, Aberdeen, Miss. — Neighborhood pat-
ronage.

The Valley of Silent Men, with Alma

Gaston Glass and Miriam Cooper in a
scene from "The Girl Who Came Back"
a forthcoming Preferred Pictures pro-
duction.

Rubens. — Curwood's name drew us a
good crowd and the picture pleased
nearly everybody immensely. Only fault
Lew Cody seemed mis-cast as North
West Mounted Policeman. — J. H. Tal-
bert, Legion theatre, Norwich, Kans. —
Small town patronage.

Thee Live Ghosts, with Anna Q.
Nilsson. — A good comedy drama and
drew quite a few laughs. Didn't draw
enough to pay expenses. — G. F. Rediske,
Star theatre, Ryegate, Mont. — Small town
patronage.

The Man Who Saw Tomorrow, with
Thomas Meighan. — Hard to classify. Two
or three stories told in one. Seemed to
please pretty well, though. Meighan is
supported by an exceptional cast of play-
ers, among them Theodore Roberts,
Leatrice Joy, Eva Novak, Alec B. Fran-
cis, June Elvidge and Albert Roscoe.
Could not get people to come out in the
intense heat to see the picture. — J. H.
Talbert, Legion theatre, Norwich, Kans.
— Small town patronage.

Travelin' On, with William S. Hart —
One of the poorest Hart pictures we have
ever shown. If it was cut down to five
reels where there would be a little action
it would be better. Too long. — Otis
Lamon, Auditorium theatre, Elmwood,
Wis.— Small town patronage.

Java Head, with Leatrice Joy. — A very
fine picture, but not the type to please
our patrons. — W. A. Moore, Seymour
theatre, Seymour, Conn. — Small town
patronage.

Java Head, with a special cast. — Sup-
posed to be a special but far from it, a
terrible title to draw and' they stopped
and told us how rotten it was. Why
not give us modern stories? — Gregg &
Crandall, Liberty theatre, Caney, Kans.
— Neighborhood patronage.

Her Gilded Cage, with Gloria Swan-
son. — Truly a great picture. Played at
program prices. Would have stood a
raise. Swanson always good for a crowd
here. — L. Gray. Movie theatre, Drayton,
N. Dak. — Neighborhood patronage.

Cappy Ricks, with Thomas Meighan. —
Get this by all means. I had as big re-
ceipts as to Grandma's Boy, and Grand-
ma's Boy was one fine picture. — Columbia
theatre, Foynette. Wis. — Neighborhood
patronage.

One a Minute, with Douglas MacLean.
About as clever a comedy as we have
had for some time. If they don't laugh at
this, call the undertaker. — R. Ross Riley.

EXHIBITORS HERALD

September 1, 1923

Wigwam theatre, Oberlin, Kans. — Gen-
era] patronage.

Tillie, with Mary Miles Minter. — Mary
always draws a crowd. She is fine. —
Columbia theatre, Poynette, Wis. —
Neighborhood patronage.

Over the Border, with Betty Comp-
son. — A fairly good program picture.
Nothing to rave over and yet not so
bad. It failed to draw, but really no
fault of the picture. — W. E. Elkin, Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

The Ghost Breaker, with Wallace Reid.
— Only fair. — W. K. Buckham, Kino thea-
tre, Manitou, Man., Can. — Neighborhood
patronage.

The Ghost Breaker, with Wallace Reid.
— How any one could help but like this
picture is bej-ond my understanding. I
had read several adverse reports, but after
seeing it I would say it is real entertain-
ment. It pleased and drew usual attend-
ance.— W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

The Lane That Had No Turning, with
Agnes Avers. — This is the best of this
star. Pleased my patrons. — S. A. Ber-
ger. Strand theatre. Jasper, Ind. — Neigh-
borhood patronage.

A Bachelor Daddy, with Thomas
Meighan. — A picture that will please any
audience. Paid $7.50. Did not get a
very good print. — Jenks & Terrill, Dalton
Opera House, Dalton, Wis. — Neighbor-
hood patronage.

A Bachelor Daddy, with Thomas
Meighan. — This is a very good picture.
Will stand up for any night of your
program. — S. A. Berger, Star theatre,
Jasper, Ind. — Neighborhood patronage.

The Lane That Had No Turning, with
Agnes Ayres. — A very poor picture which
we played to a small house. It is not
even a fair program picture. — Otis La-
mon, Auditorium theatre, Elmwood, Wis.
— Small town patronage.

Exit The Vamp, with Ethel Clayton.—
Only a fair program picture that pleased
about 75 percent. — Otis Lamon, Audi-
torium theatre, Elmwood, Wis. — Small
town patronage.

A scene from "Strangers of the Night,"
adaptation of the play "Captain Apple-
jack," a Fred Niblo production pre-
sented by .Louis M. Mayer through
Metro.

Pathe

Safety Last, with Harold Lloyd. — This
one is a knockout, it got the money.
Played it two days and it rained both
days. I made some money at that. Don't
be afraid of this one. — C. H. Simpson,
Princess theatre, Millen, Ga. — General
patronage.

Ann of Little Smoky, with Winifred
Westover. — Not a patron liked it. Dark,
old, half of audience walked out. Should
be withdrawn. Acting was silly. — J. J.
Enloe, Sec'y., Y. M. C. A., Hitchins, Ky.
— Neighborhood patronaee.

Dr. Jack, with Harold Lloyd. — Good
picture. Fifty-fifty with Grandma's Boy.
Rental exorbitant. — W. K. Buckham,
Kino theatre, Manitou, Man.. Can. —
Neighborhood patronage.

Playgoers

The Man Who Waited, with Frank
Braudwood. — Wc thought this a fine pro-
gram picture. — T. R. .lessee. Idle Hour
theatre, Humphreys, Mo. — Small town
patronage.

Home Keeping Hearts, with a special
cast. — No kicks. At the same time, no
compliments. Business poor. Partly due
to summer dullness and college closed. —
W. M. Powell, Grand theatre, Williams-
burg, Ky. — Neighborhood patronage.

The Isle of Doubt, with a special cast.
— An extra good program picture. — T. R.
Jessee, Idle Hour theatre, Humphreys,
Mo. — Small town patronage.

Tracks, with a special cast. — A fairly
good Western. — Harry Hobolth, Maxine
theatre, Imlay City,. Mich. — Small town
patronage.

Her Majesty, with Mollie King. — Ex-
ceptionally good. Highly pleasing to all
of our patrons. Many favorable com-
ments.— W. M. Powell, Grand theatre,
Williamsburg, Ky. — Neighborhood pat-
ronage.

Counterfeit Love, with a special cast.
— This will please all fans. Plenty of
thrills. — Mrs. J. W. Moore, Lyric thea-
tre, St. Charles, Mo. — General patronage.

The Ruse of the Rattler, with J. T.
McGowan. — Good Western. If you can
get a good print, book it. — Ray J. Delap.
Pastime theatre, Kansas, 111. — Small town
patronage.

Through the Storm, with Edith Stock-
ton.— Very good. The storm is very real
looking. — T. R. Jessee, Idle Hour theatre.
Humphreys. Mo. — Small town patronage.

Preferred

Are You a Failure?, with a special
cast. — Picture pleased, but the title hurt
business. Drew fair attendance for three
days. — John W. Hawkins, Capitol thea-
tre. New Bedford, Mass. — General pat-
ronage.

The Hero, with Barbara LaMarr. —
Good program picture. — A. E. Fitton.
Lyric theatre, Harrison, Ark.- — Small
town patronage.

Thorns and Orange Blossoms, with a
special cast. — Very good picture. Pleased
good business. — H. A. McClure, Strand
theatre, Emporia, Kans. — General patron-
age.

The Girl Who Came Back, with a
special cast. — Pleased 100 percent and
drew good business for three days. —
John W. Hawkins, Capitol theatre, New
Bedford. — General patronage.

Shadows, with Lon Chaney. — Acting
very good, but slow and draggy in places.
— E. A. Armistead, Lyric theatre, Easley,
S. C. — Neighborhood patronage.

Shadows, with Lon Chaney. — Very

A scene from the Associated Exhibitors
production, "Harbor Lights," featuring
Tom Moore in the cast.

good. Chaney does some wonderful act-
ing. Business only fair two days. Ten
and twenty-five cents. — M. B. Tritch,
Victory theatre, Poteau. Okla. — Neigh-
borhood patronage.

Shadows, with Lon Chaney. — -Good pic-
ture for the men. Ladies don't go wild
over it. A good picture, though. — Harry
Van Noy, Rivina theatre, Anderson, Ind.
— Neighborhood patronage.

Selznick

Pawned, with Edith Roberts and Tom
Moore. — Not as good a picture as was
led to expect. Too much heavy stuff in
it. No comedy relief. Did not seem to
get them. — Ben. L. Morris. Olympic
theatre, Bellaire, O. — General patronage.

John Smith, with Eugene O'Brien. —
Pretty good comedy drama which pleased
all classes. — P. G. Estee, Fad theatre,
Brookings, S. D. — Neighborhood patron-
age.

The Veiled Adventure, with Constance
Talmadge. — Very good comedy-drama.
Well liked by our patrons. Good busi-
ness.— G. Strasser Sons, Emblem theatre.
Buffalo, N. Y. — Neighborhood patronage.

The Heart of Wetona, with Norma Tal-
madge.—Patrons claim no story to this
one. Did not start or finish. Poor busi-
ness.— G. Strasser Sons, Emblem theatre,
Buffalo, N. Y. — Neighborhood patronage.

Man's Law and God's, with Jack Liv-
ingston.— Best Canadian North Western
picture in some time. Good business. —
G. Strasser Sons, Emblem theatre, Buf-
falo. N. Y. — Neighborhood patronage.

Solomon in Society, with William H.
Strauss. — Good comedy drama. Good
business. — G. Strasser Sons, Emblem
theatre, Buffalo, N. Y. — Neighborhood
patronage.

United Artists

Tess of The Storm Country, with Mary
Pickford. — A beautiful story, well acted,
with the immortal Mary at the peak of
her ability. One of the most dramatic
human interest stories ever filmed. The
moving picture world would do well to

September 1, 1923

E X 1 1 I B I T O R S HERALD

film more of this kind. Big business
at twenty and forty cents. Three days.
— George Rea, Colonial theatre, Wash-
ington C. H., Ohio. — General patronage.

Tess of The Storm Country, with Mary
Pickford. — A better drawing card for us
than Robin Hood.. Typical movie appeal
with Mary in the kind of a part she does
best. — Ben. L. Morris, Temple theatre,
Bellaire, O. — General patronage.

A Tailor Made Man, with Charles Ray.
— Good picture but did not draw. Busi-
ness poor. — Sprague Green, Wysor Grand
theatre, Muncie, Ind. — Transient patron-
age.

Garrison's Finish, with Jack Pickford.
— A good special program. — Bert Silver.
Silver Family theatre, Greenville, Mich.
— General patronage.

The Shriek of Araby, with Ben Tur-
pin. — Fair. — W. K. Buckham. Kino thea-
tre, Manitou, Man., Can. — Neighborhood
patronage.

The Man Who Played God, with
George Arliss. — Let's have some like it.
Makes everybody feel good to have a
show like it at this stage of the game. —
S. A. Berger, Star theatre, Jasper, Ind. —
Neighborhood patronage.

Way Down East, a D. W. Griffith pro-
duction.— We were never able to buy this
one so that we could afford to show it
until recently. Made some good money
by waiting. To any one who has not
shown this would say, show it by all
means, as it will make more money than
any one that I know of. — A. A. Brollier,
Kaypee theatre, Mt. Gilead, O. — Neigh-
borhood patronage.

The Love Light, with Mary Pickford.
— An excellent picture of the Catholic
religion. It has priests, nuns, crucifix,
holy water n'everything. This is an old
one but in spite of that it should be run
in every Catholic community. Get the
K. of C. behind it and you will clean
up. — H. G. Stettmund, Jr., Odeon thea-
tre, Chandler, Okla. — General patronage.

Disraeli, with George Arliss. — Business
a little better than average. All the in-
tellectuals turned out for this. Play up
George Arliss and show The Ruling Pas-
sion.— Jefferson theatre, Goshen, Ind. —
Small town patronage.

Universal

The Victor, with Herbert Rawlinson.
— Best Rawlinson we have ever shown.
Fight scenes splendid and equal to
Leather Pushers or Fighting Blood.
Rawlinson in comedy moments is a riot.
Exceptionally well picked cast. — A real
"victor" in entertainment. — W. A. Moore,
Seymour theatre, Seymour, Conn. — Small
town patronage.

Railroaded, with Herbert Rawlinson. —
Rather poor story of gentlemen crook,
regeneration type. Not up to Rawlinson
standard. — P. G. Estee, Fad theatre.
Brookings, S. D. — Neighborhood patron-
age.

Burning Words, with Roy Stewart. —
Great Northwest picture. Make more
like it. Pleased all. Price right. — Lewis
& Brisco, Princess theatre, Elwood, Ind.
— General patronage.

Burning Words, with Roy Stewart. —
Roy makes a dandy -Northwest Mounted
and for this type of a story this is about
as good as you want them. Nothing
strikingly original, but entertaining and
consistent all the way. — Ben L. Morris.
Olympic theatre, Bellaire. O. — General
patronage.

Sawdust, with Gladys Walton. — A
clever picture which pleased. Drew well.
— P. G. Estee, Fad theatre, Brookings,
S. D. — Neighborhood patronage.

Sawdust, with Gladys Walton. — A fine

little comedy drama, and it pleased a good
crowd all day. Really did more business
with this one than any other female star
picture this year. Gave a show for the
children at 9.30 a. m. Let them in at
half price, and they packed the house and
served as the best kind of boosters for
the rest of the day. — Hugh G. Martin,
American theatre, Columbus, Ga. — Tran-
sient patronage.

Trifling With Honor, witlt a special
cast. — One of the best pictures we have
shown this year. An excellent summer
attraction. Business good for three days.
— John W. Hawkins," Capitol theatre,
New Bedford, Mass. — General patronage.

Trifling With Honor, with a special
cast. — Dandy baseball story, plenty of ac-
tion and Buddy Messenger sure shows
up fine. Drew well and pleased all. —
S. C. Heue, Castle Creek theatre, La-
voye, Wyo. — Neighborhood patronage.

Trifling With Honor, with a special
cast. — Entertaining baseball story with a
moral for the boys. Pleased all who saw
it. Fair business despite very hot
weather. — Will R. Winch, Wigwam thea-
tre. El Paso, Tex. — Transient patronage.

Double Dealing, with Hoot Gibson. —
Good. Not as good as his Western pic-
tures. People disappointed. — Lewis &
Brisco, Princess theatre, Elwood, Ind. —
General patronage.

The Prisoner, with Herbert Rawlinson.
— Not as good as most of his pictures.
Story light. Very little action. — L. A.
Pilliod, Photo Play theatre, Grand Rap-
ids, O. — Neighborhood patronage.

Don Quickshot of The Rio Grande,

with Jack Hoxie. — Just as good a West-
ern as has been produced up to the
present time. Pleased 100 percent and
drew the business. The man that knocks
this picture has not seen it and did not
give it a chance to draw what it de-

Colleen Moore in a scene from "The
Huntress," First National attraction
adapted from the story by Hulbert
Footner with Lloyd Hughes, Russell
Simpson, Walter Long and others in
the cast.

serves. Hoxie always a drawing card
here, but a better one under the Universal
banner. Played Buddy Messenger in
Dad's Boy with this, which made a fine
program. — Hugh G. Martin, American
theatre, Columbus, Ga. — Transient pat-
ronage.

Don Quickshot of The Rio Grande,

with Jack Hoxie. — Very good picture.
Settings good, story great, fine acting.
Used July 10, '23.— C. R. Miller, Gem
theatre, Spur, Texas. — Neighborhood pat-
ronage.

Don Quickshot of The Rio Grande,

with Jack Hoxie. — Good clean Western.
Made money for us. — Lewis & Brisco,
Princess theatre, Elwood, Ind. — General
patronage.

Trimmed in Scarlet, with Roy Stewart.
• — Thought picture was fine, but some
kicks because they do not know a good
one when they see it. Good hot weather
business. — C. R. Miller, Gem theatre,
Spur, Tex. — Neighborhood patronage.

The Flame of Life, with Priscilla Dean.
— Very good story and drew a very nice
crowd out for us. Our people like Pris-
cilla very much. Had quite a few nice
comments on it. — A. A. Brollier, Kaypee
theatre, Mt. Gilead, O. — Neighborhood
patronage.

The Flame of Life, with Priscilla Dean.
— This is a good picture of the mining
variety and Priscilla Dean does some
very good work as usual, but it is rather
gruesome and rough. With Wallace
Beery doing some very good acting —
doing the rough stuff — will please about
60 percent, but don't pay too much for
it unless you are sure your patrons like
this kind of a picture. — Crosby and
Schwierske, Rex theatre, Colby, Wis. —
Small town patronage.

Driven, with a special cast. — Fair pic-
ture. Pleased about 90 percent. Busi-
ness fair. — Tlios. Jisa, Opera House, Coal
City, 111. — Neighborhood patronage.

The Abysmal Brute, with Reginald
Denny. — Here is a real special from Uni-
versal. All Universal Jewels are good
but this picture with Denny is a knock-
out for a real audience picture as there
is a little of everything in it, and the
fighting takes well with the men and
there is enough society stuff to please
the ladies. We ran it as a special at
advanced prices and made some money
and pleased 100 percent. — Crosby &
Schwierske, Rex theatre, Colby, Wis. —
Small town patronage.

The Abysmal Brute, with Reginald
Denny. — A picture with lots of action.
Made a good small town night show.
Advertised the story, which did a lot to
save the picture from being a loss, as
we had a carnival for opposition. — J. F.
Hileman. Broadway theatre, Mt. Pleasant,
Mich. — Transient patronage.

The Scarlet Car. with Herbert Raw-
linson.— A very common picture. Poor-
est Rawlinson to date. — W. K. Buckham,
Kino theatre, Manitou. Man., Can. —
Neighborhood patronage.

The Ghost Patrol, with a special cast.
— A good program picture. Used a two
reel Century comedy also. — Jenks & Ter-
rill. Dalton Opera House, Dalton, Wis.
— Neighborhood patronage.

Kindled Courage, with Hoot Gibson.
— A good program picture but not
as well received as some of his pictures
are. — W. L. Douglas, Strand theatre,
Newman Grove, Neb. — Small town pat-
ronage.

Kindled Courage, with Hoot Gibson. —
Hoot always pleases our patrons. A good
lively Western is what they like. Played
with a two reel Century, Kickin* Fool. —
Jenks & Terrill, Dalton Opera House,
Dalton. Wis. — Neighborhood patronage.

The Loaded Door, with Hoot Gibson.

EXHIBITORS HERALD

September 1, 1923

— Very good. Everyone here likes Hoot
Gibson. Universal has always used me
right and their pictures please. — F. R.
Meirbachtolk, Elysian theatre. Elysian.
Minn. — General patronage.

Hunting Big Game in Africa, an H.

A. Snow production. — A good educational
picture and that's all. It was just as
hot in my theatre as it was in Africa.
So we just cleared expenses. I don't
think it will make much money in the
small towns. — M. Baily, Strand theatre.
Dryden, Ont., Can.

Hunting Big Game In Africa an H.

A. Snow production. — Paid heavy rental
and made a little money despite the in-
tense heat. Thermometer registered 105
in the shade, yet had good crowd. Would
have cleaned up at fair rental. Very in-
teresting animal picture which pulls many
new faces into the theatre. — J. H. Tal-
bert, Legion theatre, Norwich. Kans. —
Small town patronage.

Hunting Big Game in Africa, an H.

A. Snow production. — Liked by not more
than twenty-five percent, and I agreed
with them. — \V. K. Buckham, Kino thea-
tre, Manitou, Man., Can. — Neighborhood
patronage.

Hunting Big Game in Africa, an H.

A. Snow production. — Something big,
something new and different. Used this
fourth run to capacity business. I have
only 317 seats, with a small admission
of five and ten cents, but I bought this
reasonable and made money, which I
consider as good a boost as any producer
should expect. Owing to the length of
the production, I advertised for the bet-
ter class, the ones that would appreciate
the greatest educational film ever pro-
duced, and I got them in droves. — Hugh
G. Martin, American theatre, Columbus,
Ga. — Transient patronage.

Hunting Big Game in Africa, an H.

A. Snow production. — Bought this against
my better judgment. Does not have the
universal appeal needed for small town.
— W. M. Powell, Grand theatre, Williams-
burg, Ky. — Neighborhood patronage.

The Girl Who Ran Wild, with Gladys
Walton. — Gladys Walton the girl who ran
wild. Get it. She is always good. — Col-
umbia theatre, Poynette, Wis. — Neighbor-
hood patronage.

The First Degree, with Frank Mayo.
— A very good program picture that
pleased everybody. — Thos. Jisa, Opera
House, Coal City, 111. — Neighborhood
patronage.

The Flaming Hour, with Frank Mayo.
— Fine. Mayo is our one sure bet. Lots
of action, clean story, and as fine a film
as ever went through a machine. — Lester
Leek, Club House theatre, Jackson, Wyo.
— General patronage.

The Midnight Guest, with a special
cast. — Here is a good story, with Grace
Darmond and Mahlon Hamilton doing
some fine work. Photography not up to
standard. Universal all star cast pictures
do not pull for us. — Alex. Steel, Princess
and Strand theatres, Farmington, 111. —
General patronage.

The Flirt, with a special cast. — The
best from Universal I ever ran and as
good as you can get from anybody. Ho-
bart Henley and his perfect cast have
made a real masterpiece from this Booth
Tarkington story. Pleased everybody im-
mensely. Did not have much draft at
the box office, though, for some reason.
— J. H. Talbert, Legion theatre, Norwich,
Kans. — Small town patronage.

Wolf Law, with Frank Mayo. — A good
picture that will take on any night. —
E. Saunders, Saunders theatre. Harvard,
111. — General patronage.

The Kentucky Derby, with Reginald
Denny. — Here is a very good picture with

Hayden Stevenson, Reginald Denny and Gertrude
Olmsted in a scene from "The Wandering Two,"
first round of Universal's third series of "Leather
Pushers."

Denny doing some fine work, and the
race is a thriller. Bought as a special and
did extra advertising and charged ten
and thirty-five cents to good business and
pleased 90 percent. — Crosby and Sch-
wierske. Rex theatre, Colby, Wis. — Small
town patronage.

A Dangerous Game, with Gladys Wal-
ton.— A pretty fair vehicle for Gladys
that appealed mainly to the women and
children. Has a realistic and spooky ex-
pose of a fake spiritualistic seance. — Roy
W. Adams, Pastime theatre, Mason,
Mich. — Small town patronage.

Ridin' Wild, with Hoot Gibson.— Paid
$7.50 for this and $5.00 for Cured, a Cen-
tury comedy, and they made a dandy
Saturday night program. I am still
wondering where all the children came
from. — A. N. Miles, Eminence theatre,
Eminence, Ky. — General patronage.

Human Hearts, with House Peters. —
This was a winner for us. Many good
comments on same. Don't know why
anyone should call it a sob play. Used
one reel comedy. Paid $10.00 for it. —
Jenks & Terril, Dalton Opera House,
Dalton, Wis. — Neighborhood patronage.

Human Hearts, with House Peters. — -
This was a high priced one but receipts
not as much as Grandma's Boy or
Cappy Ricks. — Columbia theatre, Foy-
nette, Wis. — Neighborhood patronage.

Foolish Wives, with a special cast. —
This is very good, but I can't see where
they spent the $1,000,000. We understood
this was eleven reels, but we received
eight — so we didn't get our share of the
million. Good crowd. — T. R. Jessee, Idle
Hour theatre, Humphreys, Mo. — Small
town patronage.

Foolish Wives, with a special cast. —
Not the soecial it is supposed to be but
a good picture. Three reels too long.
Film in good condition. — Lester Leek,
Club House theatre, Jackson, Wyo; —
General patronage.

Another Man's Shoes, with Herbert
Rawlinson. — Good program picture. W^ell
acted and pleased the majority. Don't
be afraid to advertise it. — Ray J. Delap,
Pastime theatre, Kansas, 111. — Small town
patronage.

Wolf Law, with Frank Mayo. — Fair
program picture. Five reels. — G. Jenkin-
son, Victor theatre, Minocqua, Wis. —
General patronage.

The Man Who Married His Own Wife,

with Frank Mayo. — A very good picture.
Pleased nearly all. A safe bet. — F. R.
Meirbachtol, Elysian theatre, Elysian,
Minn. — General patronage.

The Storm, with House Peters. — One
of the best pictures ever shown in our
house. Pleased everyone. Scenery is
wonderful. — Otis Lamon, Auditorium the-
atre. Elmwood, Wis. — Small town patron-
age.

Vitagraph

Masters of Men, with a special cast. —
Here's a picture that should be played
in every theatre in the United States and
then carried around to the small towns
of 200 population with portable theatre
and allow the country folks a chance to
see the best picture of its kind ever pro-
duced. Vitagraph has produced a pic-
ture as big as The Battle Cry of Peace
was in its day, and that's saying lots.
The whole force deserves credit. — Hugh
G. Martin, American theatre, Columbus.
Ga. — Transient patronage.

Masters of Men, with a special cast. —
A real production and one that will please.
Good action and will please any audience.
• — S. A. Davidson. Princess theatre.
Neodesha, Kans. — General patronage.

The Ninety and Nine, with a special
cast. — When you get this on your sched-
ule— boy, you got something worth show-
ing.— M. Bailv, Strand theatre, Drvden.
Out.. Can.

Her Lord and Master, with Alice Joyce.
— Good picture. Fair business. — G. Stras-
ser Sons, Emblem theatre, Buffalo, N. Y.
— Neighborhood patronage.

The Angel of Crooked Street, with
Alice Calhoun. — A very good picture. —
E. Saunders. Saunders theatre. Harvard.
111. — General patronage.

The Charming Deceiver, with Alice
Calhoun. — Very good picture. Well
liked. — G. Strasser Sons, Emblem theatre.
Buffalo, N. Y. — Neighborhood patronage.

Steelheart, with William Duncan. —
This pleased exceptionally well. Film
only fair. — L. Brewerton, Rex theatre.
Raymond, Can. — Neighborhood patron-
age.

The Inner Chamber, with Alice Joyce.
— Good program picture. — C. H. Simp-
son. Princess theatre, Millen, Ga. — Gen-
eral patronage.

The Secret of The Hills, with Antonio
Moreno. — Fair picture. Story too weak.
Fair business. — G. Strasser Sons, Em-
blem theatre. Buffalo, N. Y. — Neighbor-
hood patronage.

Island Wives, with Corinne Griffith. —
A good program picture and pleased those
who came, but as to business, think it
would have paid us not to show. We
took in exactly $5.00 more than the pic-
ture cost. — W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

One Stolen Night, with Alice Calhoun.
— A very good Sheik picture. Would
classify this as an 100 percent Arabian
picture. Not a Catholic priest in it any-
where.— H. G. Stettmund, Jr.. Odeon
theatre. Chandler, Okla. — General patron-
age.

The Broadway Bubble, with Corinne
Griffith. — Good picture. Good business.
— G. Strasser Sons, Emblem theatre, Buf-
falo, N. Y. — Neighborhood patronage.

Warner Brothers

The Little Church Around the Corner,

with a special cast. — A very satisfactory
picture at regular prices. — D. E. Fitton.
Lyric theatre, Harrison, Ark. — Small
town patronage.

Heroes of The Street, with Wesley
Barry. — I found this a very good offering.
One you can play and meet them at the
door. Flenty of everything to keep them
interested. — F. R. Meirbachtol, Elysian
theatre, Elysian, Minn. — General patron-
age.

Rags to Riches, with Wesley Barry.—
Great picture, used l's, 6 and slide stick-
ers— window cards. Kid is a knockout.
Best I have ever seen him in. Pleased
100 percent. S. R. O. for two nights.

September 1, 1923

L- X II J 11 I TO RS II K K A L 1)

What a title and what a picture.

F. B. O.'s finest super special for fall — coming

soon — already acknowledged by thousands of exhibitors
the biggest box-office draw title in years.

r i y 3 j

Watch for release date — Leave open

time for it — Watch for the marvelous Press

Book and F. B. O/s sensational exploitation — You'll be
tickled to death.

DISTRIBUTED BY

F. B. 0.

723 Seventh Avenue, New York, N. Y.
EXCHANGES EVERYWHERE

Sales Office United Kindom: R-C Pictures Corp., 26-27 D'Arblay Street, Wardour St., London, W.I., England

EXHIBITORS HERALD

September 1, 1923

Everybody talking second day. — C. R.
Miller, Gem theatre, Spur, Tex. — Neigh-
borhood patronage.

Rags to Riches, with Wesley Barry. —
Good picture and pleased, but hard to get
them in in the "hot season. — S. A. David-
son, Princess theatre, Neodesha, Kans. —
General patronage.

Why Girls Leave Home, with a special
cast. — A very good production that drew
much better than average picture and
pleased our patrons. — Gregg & Crandall,
Liberty theatre, Caney, Kans. — Neighbor-
hood patronage.

State Rights

I Am the Law (Affltd. Dist.), with a
special cast. — I don't see why J. Oliver
Curwood would not let them use his name
in connection with this picture. It would
have helped add to his fame, even if he did
not write it. It is a sure fire Northern
featuring the ever popular R. N. W. M.
P. with Alice Lake, Kenneth Harlan,
Gaston Glass and the Beery brothers.
It is worth advertising big. — R. Ross
Riley, Wigwam theatre, Oberlin, Kans.
— General patronage.

The Innocent Cheat (Arrow), with Roy
Stewart. — Good picture. Plenty of action.
Fair business. — Sprague Green, Wysor
Grand theatre, Muncie, Ind. — Transient
patronage.

The Rum Runners (Goldstone), with
Leo Maloney. — Weak in many places, but
it will please the average lover of West-
erns.— Hugh G. Martin, American thea-
tre, Columbus, Ga. — Transient patronage.

The Heart of The North (Brandt
Davis), with Roy Stewart. — A good story
of the Northwest Mounted Police.
Pleased our patrons. — Gregg & Crandall,
Liberty theatre, Caney, Kans. — Neighbor-
hood patronage.

Riders of the Range (Renown), with
Edmund Cobb. — Fair program picture.
Fair business. — G. Strasser Sons, Emblem
theatre, Buffalo, N. Y. — Neighborhood
patronage.

The Marshal of Money Mint (Arrow),
with Jack Hoxie. — Jack appeared bashful,
but was game. Fine story well acted.
Good supporting cast. You can't go
wrong on it. Owner of Kacktus Kate
Mine is great. With some good comedy.
All in this one. — C. R. Miller, Gem thea-
tre. Spur, Tex. — Neighborhood patron-
age.

Reclaimed (Webster) and A Stone
Quarry Romance (Aywon). — We had
been getting such small houses at thirty
and ten cents that we tried the experi-
ment of getting the above comedy and

feature at low rental and running the
eight-reel show for ten cents. Drew seat-
ing capacity for one show on a very hot
night. The feature is good, but the com-
edy is rotten. No story, just a jumble.
Bathing girls dragged in without excuse
and several suggestive things that justify
a howl for censorship. — C. E. Hopkins,
Hopkins theatre, Cotter, Ark. — Small
town patronage.

Below the Dead Line (Ascher), with a
special cast. — Police and crime picture on
the serial order. Something different.
Kansas print. First and second reels
somewhat in bad shape, but you can get
by with it with a good two-reel comedy.
Price right. — Win. Thacher, Royal the-
atre, Salina, Kan. — General patronage.

The Wildness of Youth (Graphic), with
a special cast. — A good picture, but not a
special by any means. Photography
fairly good. Direction satisfactory. —
Joseph G. Portell, Delray theatre, Detroit,
Mich. — Neighborhood patronage.

The Trail of the Law (Prod. Sec), with
Wilfred Lytell. — A real clever picture and
very entertaining. Price was right. — R.
Ross Riley, Wigwam theatre, Oberlin,
Kan. — General patronage.

The Man from Hell's River (W. P. E.
C), with a special cast. — Good program
picture. — Roy McMinn, Capitol theatre,
Superior, Wis. — General patronage.

The Man from Hell's River (W. P. E.
C), with a special cast. — Only a fair pro-
gram picture. The film was in fair con-
dition. Six reels. — C. W. Longacher, New
Glarus theatre, New Glarus, Wis. — Gen-
eral patronage.

The Gold Grabbers (W. M. Smith),
with Franklyn Farnum. — Very good pro-
gram picture. Pleased my patrons. —
Katherine Dowling, Ark theatre, Logans-
port, Ind. — General patronage.

The Door That Has No Key (Alliance),
with a special cast. — Very good picture.
Something different from usual picture.
Fair business. Weather against us. — G.
Strasser Sons, Emblem theatre, Buffalo,
N. Y. — Neighborhood patronage.

Beyond the Crossroads (Pioneer), with
Ora Carewe. — I am sending in reports
on independent features that we get at a
cheap price and find them satisfactory
and often they are better than the higher
priced features. You small town exhibit-
tors will not be disappointed in this pic-
ture.— Mrs. J. W. Moore, Lyric theatre,
St. Charles, Mo. — General patronage.

Forbidden Trail (Sunset), with Jack
Hoxie. — Ran Sunday and repeated Mon-
day. Used a Sunshine comedy, "The

Alarm" (Fox), which did capacity

matinee and night Sunday. — O. W. Mc-

Clellan, Dreamland theatre, Pekin, 111. —

General patronage.

Forbidden Trail (Sunset), with Jack
Hoxie. — This is a dandy Hoxie. Only
thing wrong — it's too dark in many
places. Give us more light on night
scenes. Find all of Hoxie's good. The
kids went wild over this one. Ten and
twenty cents. Not a good Sunday pic-
ture.— Wm. Thacher, Royal theatre,
Salina, Kan. — General patronage.

Environment (Principal), with Alice
Lake and Milton Sills. — Besides Alice
Lake's and Milton Sills' splendid acting,
Ralph Lewis and Gertrude Claire share
the honors with charming little Richard
Headrick in this notable cast. A picture
any one would enjoy. We ran it two
nights and after seeing it twice I would
not mind looking at the same picture a
third time. Got it at a fair price and it
equals many so-called specials that they
want high rental prices for. Got our
print from the St. Louis film exchange. —
Mrs. J. W. Moore, Lyric theatre, St.
Charles, Mo. — General patronage.

Deserted at the Altar (Goldstone), with
a special cast. — Good picture. Fair busi-
ness. Weather against us. — G. Strasser
Sons, Emblem theatre, Buffalo, N. Y. —
Neighborhood patronage.

The Sheriff of Sun Dog (Arrow), with
William Fairbanks. — Fair program pic-
ture. Fair business. — G. Strasser Sons,
Emblem theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Serialf

Haunted Valley (Pathe), with Ruth
Roland. — This serial is getting me more
business all the time and am not sorry
1 booked it. — S. A. Berger, Strand thea-
tre, Jasper, Ind. — Neighborhood patron-
age.

Short Subjects

Cameo Comedies (Educational). — These
are the best single reel comedies that we
have found. — Otis Lamon, Auditorium
theatre, Elmwood, Wis. — Small town pat-
ronage.

Cameo Comedies (Educational). — We
find this one of the best single reels to-
day. We have used about a dozen of
them, and all were very satisfactory. —
Welter H. Musson, Queen's theatre,
Heopeler, Ont., Can. — Small town pat-
ronage.

Essanay Chaplin Reissues. — Terrible.

Two scenes from forthcoming Goldwyn Cosmopolitan productions — (left) "The Day of Faith" and (right) "Red Lights," the

latter adapted by Carey Wilson from Edward Rose's stage play.

Migwi--

"'and the only real star
now before the public

in W. h#n **rade
Feature Westerns

From the American Magazine story by Frank Richardson Pierce

Have you played "The Kick Back," "Crashing Thru," "Canyon of the Fools,

— All Winners

DISTRIBUTED BY

F.B.0

723 Seventh Avenue, New York, N. Y.
EXCHANGES EVERYWHERE

Sales Office United Kingdom: R-C Pictures Corp., 26-27 D'Arblay Street, Ward.ur St., London, W. 1, England

EXHIBITORS HERALD

September 1, 1923

FORGET SUMMER

In a nutshell, the one sure defense
against Summer opposition is the
good picture.

When every exhibitor reports
every week on every picture, none
but the good pictures get very far
beyond first run.

Before you forget it, fill out and
send this blank. A supply for future
use will be sent you.

Address: Exhibitors Herald, 407
South Dearborn St., Chicago, 111.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

The Bank is the bunk; Woman is the big-
gest piece of cheese that ever traveled
in a film can. I've got to take three
more of them, but I don't expect to take
them out of the can. — Roy W. Adams.
Pastime theatre, Mason, Mich. — Small
town patronage.

Felix the Cat Comedies (Sullivan). —
The best one reel cartoon pictures I have
seen. Big drawing card for a one reeler.
Buy it. It's great. — C. R. Miller, Gem
theatre, Spur, Tex. — Neighborhood pat-
ronage.

Fighting Blood (F. B. O.), with George
O'Hara. — These are the best two reelers
out. On round eight and doing good
business. If you haven't booked them,
do it now. — Ralph Leachman, Pastime
theatre, Woodward, Okla. — General pat-
ronage.

Fighting Blood (F. B. O.), with George
O'Hara. — We have played first ten rounds
and they were very good, but have not
drawn very good, as people think it is a
serial in spite of all advertising. No
more for us after this serial. — Gregg &
Crandall, Liberty theatre, Caney, Kan. —
Neighborhood patronage.

Fighting Blood (F. B. O.), with George
O'Hara. — Am playing these once a week.
Am on the eighth now. Going over good.
Better than comedies. — H. M. Retz,
Strand theatre, Lamont. Ia. — Neighbor-
hood patronage.

New Leather Pushers (Universal), with
Reginald Denny. — First six money-mak-
ers, but after that they get old and don't
draw. They made too much of a good
thing when they made four series. — G.
Jenkinson, Victor theatre, Minocqua, Wis.
— General patronage.

New Leather Pushers (Universal), with
Reginald Denny. — Good short reels, bet-
ter than most five reel pictures for human
action. They seem to give good satis-
faction.—L. A. Pilloid, Photo Play the-
atre. Grand Rapids, O. — Neighborhood
patronage.

Our Gang Comedies (Pathe). — These
are the best comedies we have ever used.
You can't go wrong on Our Gangs. —
Ralph Leachman, Pastime theatre, Wood-
ward, Okla. — General patronage.

Pathe News. — For over five years this
reel has had a place on our screen. We
show it twice a week and not yet have we
seen one that wasn't worth while. We
consider this reel as staple as our seats. —
W. E. Elkin, Temple theatre, Aberdeen,
Miss. — Neighborhood patronage.

Short Subjects (Pathe). — Showing
Pathe short subject program on Saturday
through summer. Pathe News, Aesop's
Fables, Maloney Western and Johnny
Jones comedy. Please children, but too
much sameness for adults — when run each
week. — Wm. Winterbottom, Electric the-
atre, Brady, Neb. — Neighborhood patron-
age.

Oh, Nursie (Universal), with Jack

Cooper. — It keeps the crowd roaring
every second. Balanced up a rather se-
rious feature very nicely. — Roy W.
Adams, Pastime theatre, Mason, Mich. —
Small town patronage.

Back Stage (Pathe), with Our Gang. —
I have never seen any series of comedies
that hold up like these. They really im-
prove, and my patrons look forward to
the day I show them. They are really
so good that I expect to repeat them as
soon as the present series end, for, to be
truthful, I am looking for an increase in
rental. — Hugh G. Martin, American the-
atre, Columbus, Ga. — Transient patron-
age.

Reliable Motors for Rewind

Also for operating
projectors and small
machinery of various
kinds. High grade,
cocl running, efficient,
and priced right. 5
sizes— 1/20, 1/8, 1/6
1/4 HP. A.C.&D.C-

ELECTRIC COMPANV

M Irs. of Flashers, Color Hoods, Food Mixers, etc
2651 West Congress St. Chicago

BULL DOG
FILM CEMENT

JLLDOflj "the old reliable"
Your Supply Dealer has It

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

THEATRE WANTED

WANTED TO BUY or rent Motion Picture
Theatre. Give full particulars. E. Pellettieri, 323
So. Clay St. Green Bay, Wis.

THEATRICAL PRINTING

100 NOTEHEADS and 100 envelopes, beauti-
fully printed, tinted background $1.25. Not over
four lines. SANOR'S PRESS, Box 421B, Kan-
kakee. 111.

PROJECTIONIST WANTED

PROJECTIONIST, who can and will deliver
good projection. Late type S Simplexes, arc con-
trols, large, well ventilated projection room. No
Sundays; scale $30, more if you deserve it. Union.
References. The Park Theatre, Champaign. 111.

SALESMEN WANTED

WANTED : Organ Salesmen and Sales Man-
agers for Branch Sales Offices in Southern, West-
ern and Central United States, to sell the high-
est class theatre organs, also the Page Organ
Player, which can be attached to any organ and
plays it by the use of ordinary piano player rolls,
selecting the solo or obligato and plays as the artist
would play it.

Give full information regarding your expe-
rience.

The Page Organ Company, Offices and Sales-
rooms, 404-10 N. Main street, Lima, Ohio.

POSITIONS WANTED

WANTED: Position in picture theatre by ex-
perienced projectionist and pianist, man and wife.
Best of references. West preferred. Box 1000
Exhibitors Herald, 407 So. Dearborn St., Chi-
cago.

WANTED: Situation by competent projection-
ist, twelve years experience all standard equip-
ment. Best of references. Address Box 163,
Belmont, Mont.

September 1, 1923 EXHIBIT ORS HERALD 85

GOING LIKE
WILDFIRE
EVERYWHERE
AND FAIRLY
MOPPING UP
FOR ALL
EXHIBITORS

The finest two-reel series I have ever run.
Business increases on each showing. Have
shown four rounds, and am more than
satisfied. Will guarantee these to please.
Max Drefke, Empress Theatre, Cherokee,
Iowa.

This two-reeler hits a new spot in enter-
tainment. It is different in every respect.
Makes a wonderful Saturday picture in a
short show, and all classes eat it up; even
the ladies and younger girls ask for more
of it. It is a clean, entertaining type of
picture that helps the business. Ben L.
Morris, Temple Theatre. Bellaire, Ohio.

A jim dandy picture that a Saturday
audience fairly ate up. It's clean cut,
convincing, probable, and has your sym-
pathy every minute. More power to the
man making them, as they are a relief
from some of this heavy stuff. Ben L.
Morris, Olympic Theatre, Bellaire, Ohio.

A regular series. I would buy this series
if I were you, regardless of where you're
located. Have always good attendance on
these. E. E. Bair, State Theatre, Uhrichs-
ville. Ohio.

Just finished playing round one, and I
firmly believe they are going to go over
fine. If so it will be a lot better than
running a serial, as each chapter is more
complete. H. M. Retz, Strand Theatre,
Lamont, Iowa.

Just finished showing round five, and
must say this is an exceptionally good
series. The characters are fine, all of
them. Notice this: The women like tin's

series, and tell us they do. and naturally
the men all like the boxing. Draws good.
Chancellor Bros., Dreamland Theatre, Ar-
canum, Ohio.

Seemed to take immense. Played it with
two-reel Dan Mason Plum Center com-
edy screen stars and Movie Chats. They
sure enjoyed this six-reel program. Dr.
F. M. Childs, Cozy Theatre, Villisca, la.

First chapter picture that ever held up for
me. Just played the third round, and
business increasing. Looks very much
like a winner. Lots of comedy, lots of
action, and a little love. George O'Hara
has excellent support. Photography fine.
J. C. Jenkins, Auditorium Theatre, Ne-
ligh. Xebr.

O'Hara does wonderful work. Now on
ninth round. The best two-reel subjects
I ever saw when it comes to pleasing the
masses. Used newspaper. Had good at-
tendance. E. E. Bair, State Theatre,
Uhrichsville, Ohio.

We are on the eighth round, and believe
me they have held up well. Book them
and boost them. Used lobby. O. W.
Harris, St. Denis Theatre, Sapulpa, Okla.

A very good picture. Well played. Pleased
good business. William Noble. Rialto
Theatre. Oklahoma City, Okla.

I saw four rounds of this series, and think
them good entertainment. My patrons
like them. Contain good bits of humor.
Chas. H. Ryan, Garfield Theatre, Chi-
cago, 111.

DISTRIBUTED BY

F. B. O.

723 Seventh Ave., New York, N. Y.
EXCHANGES EVERYWHERE

Sales Office United Kingdom
R-C Pictures Corporation
26-27 D'Arblay St., Wardour St.
London, W. I., England

EXHIBITORS HERALD

September 1, 1923

Grauman's Metropolitan Theatre, Los Angeles, Calif.

Are You Proud of Your Theatre Chairs ?

BEFORE the play or program begins, when the lights are turned on and the
people are being seated, are you proud of the appearance presented by the
chairs or do they show signs of wear, sunken seats and worn out upholstery?
Under these conditions, theatre patrons certainly cannot feel at ease. They pay
for amusement and comfort — why shouldn't they receive it?

Because of the beauty and convenience of modern theatres, the public are
becoming educated to choose the better class where they know care is given for
their comfort.

The Metropolitan Theatre shown above offers the public every convenience pos-
sible and the theatre chairs, installed by the American Seating Company, are ex-
amples of perfect construction combining all the elements of proper seating.
Mr. Grauman realizes and appreciates the quality of our chairs and has given
us not only one contract, but thnee, proving that satisfactory service was ren-
dered in each installation.

It is from installations such as the above, and from the many others of equal
note which are illustrated from time to time in our advertisements, that a feel-
ing of perfect confidence must be established and the conclusion formed that
this organization is equipped to handle any seating installation with perfect
satisfaction.

JBCurrirau grating Gmtm

NEW YORK CHICAGO BOSTON PHILADELPHIA

114 West 41st Street 12 E. Jackson Blvd. 65-D Canal Street 252 South Broad Street

September 1, 1923 EXHIBITORS HERALD

THEATRE CONSTRUCTIO
AND EQUIPMENT

Says Old Methods Deprive

Theatres of Good Prints

WITH the construction of finer and
more comfortable theatres now be-
coming a general fact throughout the
country and with every effort being di-
rected toward improvement of the motion
picture theatre's entertainment, there still
exists an old trouble that is as urgently
crying for remedy as it was years ago,
according to J. H. McNabb. of the Bell
& Howell Company, Chicago. This
trouble, he states, is the condition in
which prints are being received and
shown by exhibitors. Despite the very
obvious protest being registered against
this situation, as indicated in hundreds of
exhibitor reports each week, no aggres-
sive effort is being made to eliminate this
detrimental factor to the continued prog-
ress of the motion picture, he declares.

Solution Is With Exchanges

"This condition," says Mr. McNabb, "is
not the fault of the laboratories. Its solu-
tion lies with the exchanges throughout
the country. The fact that there is so
much dissatisfaction among theatre own-
ers because of the condition in which
they receive their prints can be traced
almost entirely to the fact that the av-
erage exchange still patches film by the
old hand method which was employed
twenty years ago.

"A machine has recently been perfected
for the special use of exchanges which
provides cutters that make a patch the

full width of the sprocket hole. While-
a patch of this size is not essential, it has
become somewhat customary, possibly
through the demand of exhibitors or the
belief of the average projectionist that
unless a patch is wide it will soon break.
This is a fallacy, as the patch made by
the film laboratory under modern meth-
ods is about half this size and meets all
requirements and preserves the film
against mutilation almost indefinitely.

Machine Work Stronger

"Actual tests made of various sized
patches show that the narrow splice made
under automatic conditions will far out-
last any larger splice made by hand, at
the same time giving perfect registry to
the picture on the screen and eliminating
any side sway or clicking as the splice
goes through the film gate. Objection-
able lines are also removed.

"Exchanges who are. operating under
old conditions are not only depriving the
exhibitor of a service in perfect films to
which he is entitled, but their inspection
departments are actually costing them
fifty per cent more than they should. This
is proven in the case of laboratories
throughout the country where it has been
found that the automatic film splicer will
do the work of any two experienced as-
semblers, with a precision and quality re-
sulting that it is impossible to obtain by
hand methods. As a matter of fact, labo-

ratories are now depending 100 per cent
on mechanical aid in this work.

Complaints Are Current

"The matter of giving the exhibitor a
print that is free from damage and fool-
proof against careless or improper work-
manship is, in my belief, a thing of great
importance at this time when so much
money is being expended for the comfort
and beauty features of the theatre. One
need but study briefly the exhibitor re-
ports to glean an idea of the vast amount
of complaint arising from this source.
It is obvious that the remedying of this
situation represents an economic consid-
eration that is of vital interest to every
producer, distributor and theatre owner."

Theatre
Construction
News

Exhibitors are invited to report to this depart-
ment changes of ownership, new theatres
planned, remodeling contemplated, openings,
rtc.

Oakland, Cal. — Lenora C. Moulin has
applied for permit to erect a one-story
brick theatre in East Oakland at Sem-
inary avenue and Foothill boulevard at a
cost of $55,000.

Traverse City, Mich. — Fitzpatrick-Mc-
Elroy, operating a chain of theatres in
Michigan, is erecting a new theatre in
this city on Front street which will cost
$135,000.

Milwaukee, Wis.— Plans for a $300,000
theatre and office building, to be erected
at Seventh avenue and Mitchell street,
have been filed with the building inspec-
tor by Saxe Brothers Amusement Com-
pany.

Spartanburg, S. C. — A ten-story theatre

and office building will be erected in

Spartanburg at North Church and Elm

street, the project calling for an outlav

of $1,200,000. Lockwood-Greene & Co.

are the engineers and architects.
*

Trenton, Mo.— A $75,000 theatre will
be erected in Trenton by J. C. Hartman
at Ninth avenue and Washington streets.
*

Augusta, Ga. — Plans are under way here

for a new theatre to cost $150,000. it

has been learned from Frank J. Miller.

manager of several local theatres.
*

Winchester, Ky.— N. W. Powell of this
city has been awarded contract for the
construction of the new theatre to be
erected by Winchester Amusement Com-
pany. The project will cost $67,000.

Steubenville, O. — A new theatre to cost
$250,000, replacing the Herald Square
theatre, destroyed in a recent fire, will
be erected in this city by George Shafer.
Wheeling theatrical manager.

Kansas City, Mo. — Construction of a
theatre at 1822 Vine street for E. H.
Hudson has been started. P. H. Anthony,
Waldheim building, is the architect.

Type of automatic film splicing machine made by Bell & Howell which has been
specially adapted for use in exchanges

EXHIBITORS HERALD

September 1, 1923

Chicago Trade Events

Reid Picture Draws
Crowds at Orpheum

Mrs. Wallace Reid Appearing
in Person With Showing
of "Human Wreckage"

"Human Wreckage," the anti-narcotic
picture sponsored by Mrs. Wallace Reid
and distributed by Film Booking Offices
of America opened at Jones, Linick &
Schaefer's rejuvenated Orpheum theatre
on State street last Saturday to what
promised to be a highly successful run.
Mrs. Reid arrived in Chicago Sunday to
make personal appearances in conjunc-
tion with the showing, being scheduled
to appear at the theatre at 1:30, 4:30 and
8 p. m.

Civic Leaders Greet Her

Arriving in Chicago at 10 o'clock, city
time, at the Union Station from Pitts-
burgh and she was greeted by a committee
representing welfare and civic organiza-
tions as well as Edward L. Johnson and
other representative Chicago Shriners.
Thomas J. Houston of the Imperial coun-
cil of the Ancient Arabic Order of the
Mystic Shrine and William J. Sinek, ex-
alted ruler of the Chicago Elks were also
present.

Immediately after her reception at the
station Mrs. Reid went to the Powers
theatre where she mounted the pulpit of
the First Methodist Episcopal church
and through the courtesy of Rev. John
Thompson, delivered her call for men
and women to rally to her aid in stamping
out the narcotic evil.

Tuesday noon Mrs. Reid met with
Health Commissioner Bundesen and a
committee from the Federation of Wom-
en's clubs under the direction of Dr.
Eva Wilson of Manhattan, to map out
complete plans to combat the drug evil
throughout the state. Tuesday night she
makes a radio talk. Wednesday she was
scheduled to address the Women's City
club at 11 o'clock and the Hamilton club
at luncheon Thursday noon.

Goes to Coast From Here

Narcotic agents John Crook and Harry
Dittrich and a private detective were de-
tailed to watch over Mrs. Reid while she
is in the city.

Mrs. Reid is touring the country with
"Human Wreckage." Chicago will be
the last town she will appear in as she
goes from here to her home in Los An-
geles.

Gets Controlling Interest

INDIANAPOLIS, IND., Aug. 21.—
Ezra Rhodes, lessee of the Blackstone
theatre. South Bend, Ind., and owner of
five other theatres in South Bend, Misha-
waka and Elkhart, has just acquired con-
trol of a majority of the common stock in
Blackstone Theatre Corporation, which
owns a 99 year lease on the downtown
theatre property.

Mr. Rhodes acquired controlling inter-
est in the corporation at prices approxi-
mating the par value of the stock, he an-
nounces. The bonds are followed by
$599,460 of common stock. The lease on
the theatre site, held by the corporation,
provided for an annual rental of $13,500,
without increase, and is said to be worth
much more than this today.

Mrs. Wallace Reid, who is making personal appearances at Jones, Linick & Schaefer's
Orpheum theatre this week in connection with the presentation of her F. B. O.
production, "Human Wreckage."

CHICAGO PERSONALITIES

HUSH ! We're going to let you in on a
secret along film row. If you've got
a keen eye you probably know about
it already — or maybe you are one of those
of whom we are about to speak — or write.

For a long time film row has been without
a manicurist. Finger nails were going to
the dogs, as it were, when behold, suddenly
one morning appears in one of the row's
leading tonsorial parlor's a vision fair, as
it were. None other than a manicurist.

* *■ *

The secret is out. The why and where-
for of the highly polished finger nails that
practically everybody along the row is
proudly displaying is explained. And if
you think business is on the skids just ask
"Babe." The line forms to the right.

* * *

Edward J. Bowes, vice-president of Gold-
wyn Cosmopolitan was in the city last week
conferring with District Superintendent
George A. Hickey.

* * *

P. Plumer, office manager of Amusement
Supply Company, who claims the distinc-
tion of being one of the pioneers in the
theatre equipment line, left on his vacation
Saturday. Plumer is going to take an ex-
tensive lake trip.

* * *

Wallerstein Brothers out at Michigan
City, Ind., we understand, have acquired
control of the Willard theatre in that city.

* * *

Henry Ginsburg, general sales manager
of Preferred Pictures was a visitor in the

By J. R. M..

city last week, stopping at the local ex-
change. He is making a tour of the coun-
try in the interests of the program of fifteen
Preferred pictures.

* * *

L. E. Blumenfeld is the genial person
behind the desk at the Preferred exchange
here. Mr. Blumenfeld opened the office
here but recently and he is already em-
phatic in his declaration that "Business is
fine."

* * *

This Thursday is going to be an event-
ful day for Herman Stern, sales man-
ager of Universal here and Maurice
Rubens of the Princess theatre, Joliet.
Stern and Rubens are going to meet at
the Joliet Country Club and settle once
and for all the question as to who is handi-
est with the clubs. Who ya' bettin' on ?

* * *

John F. Dittman of the Lindo theatre,
Freeport, 111., was a visitor along the row
last week, apparently in quite a hurry
judging by the speed he showed when we
saw him at the Universal exchange.

* * *

And, speaking of the "U" exchange, the
boys there are all pepped up over the Andy
Gump two reel comedy. The first print
came in last week and they declare it's a
scream. "Watch Papa" is the title.

* * *

Equipment dealers in Chicago are organ-
ized 100 per cent. Several meetings have
recently been held and the dealers here
are preparing to take the gospel to adjacent
cities. Carl Fulton is chairman of the
local body.

September 1. 1923

E X II I I! I TO R S II KRALD

There's no detail too delicate, no highlight
too brilliant for faithful reproduction on

EASTMAN
POSITIVE FILM

It carries through to the screen the entire
range of tones that care in exposing has
secured in the negative,

Eastman Film, both regular and
tinted base — now obtainable in
thousand foot lengths, is identified
throughout its length by the words
"Eastman" "Kodak" stenciled in
black letters in the transparent
margin.

689662 A

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

EXHIBITORS HERALD

September 1, 1923

Colleen Moore and cast in a tense scene from "The Huntress," First National attrac-
tion, adapted from the story by Hulbert Footner.

Frank F. Barth, who was recently ap-
pointed secretary of the National Associa-
tion of Motion Picture Equipment Dealers
of America spent several days in Detroit
last week in the interests of the organ-
ization.

* * *

District Manager George A. Hickey of
Goldwyn has bought a new summer home
at Waukesha Beach. If you travel south
and don't know it we might add that
Waukesha Beach is a short distance from
Milwaukee, Wis.

* * #

Sam Bowden of the Glen theatre. Glen
Elvn, handed out some pleasing informa-
tion to the Universal organization when he
told of the tie-ups he was arranging with
woman's clubs in connection with the show-
ing of the historical chapter-play "In the
Days of Daniel Boone."

* * *

George De Kreif of Exhibitors Supply
Company made us comfortable while he
went into enthusiastic detail over present
business condition citing among other things,
the fact that two Simplex machines have
recently been installed at the Illini theatre,
Bloomington : a Minus a screen at the
Crown on Eighteenth street and the
Panorama on the north side. The Grand
at Mattoon. 111., he said, has been equipped
with Simplexes, Minusa screen and cinephor
lens.

* * *

Henri Ellman. popular Pathe salesman
has returned from New York where he
spent a vacation combining business with
pleasure.

* * *

Oscar Florine, who must be mentioned
in the same breath, is back at Pathe from
a fishing trip in northern Wisconsin. No,
we won't bore you with the story of the
big one that got away.

* * *

Louis Brecka, of the California and
Homan theatre has taken over the Pilsen
theatre at 26th and Kedzie. Mr. Brecka
has also installed a new organ at the Cali-
fornia.

H. A. R. Dutton, president of Exhibitors
Supply Company was in Cleveland last week
and when he returns, we are told, he will
immediately start on a trip through the
West.

Additions to the film row family: J. S.
Ambrose and Richard Simon. Both are
with Goldwyn.

C. E. Irvin, Bloomington, III., exhibitor
was a visitor at the Universal exchange
last week arranging dates for some of the
"U" Jewels.

* * *

I. Gettelson, country sales manager of
F. B. O. has returned from a vacation at
Paw Paw Lake, Michigan.

* * *

Victor Hugo Halperin, producer and
director, whose latest production is "Tea,
With a Kick" for Associated Exhibitors,
was a visitor in Chicago last week on his
way to the West Coast.

* * *

Miss Bessie Harris, contract clerk at
Goldwyn is on on her vacation while John
Kempton, who presides behind the cashier's
window has just returned from his, spent
at Hudson Lake, Ind.

* * *

Johnny Mednikow. widely known Pathe
salesman, accompanied by his family mo-
tored in from Cincinnati last week complet-
ing a vacation trip.

* * *

Herman Stern, general sales manager
for Universal here returned from New
York last week where he had been in con-
ference with home office executives.

* * *

W'alter D. Nealand of the Goldwyn
office is back from Milwaukee where he
went to assist in the showing of "Three
Wise Fools" at the Merrill theatre, Milwau-
kee. Mr. Nealand. by the way, has some
photographs — or rather stills, from a cer-
tain picture which he may or may not
show you if you ask him.

Business is fine in Indiana is the word
which B. A. Benson of Amusement Supply
Company is receiving from his representa-
tive S. M. House and orders back up the
assertion ?

* ♦ *

Max Balaban, we understand, made one
of his usual week-end fishing trips last
week.

* ♦ ♦

Victor Maylor of Exhibitors Supply
Company has returned from a vacation at
Yellowstone. C. W. Ryder, also of Ex-
hibitors Supply is back from a three weeks'

trip through Western Illinois and Eastern
Iowa, reporting business in good shape.

Ira Firman, assistant manager and
Frank J. Young, city salesman for Gold-
wyn have taken a cottage at Lake Geneva
for the summer.

* * *

Dave Geddis, purchasing agent of Ex-
hibitors Supply Company is spending his
vacation at Fagle River, Wis.

Oil Burners Installed at

Rothacker Plant Here

The entire power system in the Roth-
acker Chicago laboratory has been
changed with the view to raising the
quality of Rothacker prints. The coal
burning boilers have been thrown out
and in their stead installed a system of
motor driven combustion oil burners.

As it was under the old system the coal
burning boilers were "sealed' ' behind
dustproof doors in the basement but
where there is coal in the vicinity their
is bound to be an element of dust and
before starting for Europe Watterson
R. Rothacker ordered the change.

Harding's Sister Dies

(Special to Exhibitors Herald)

KANSAS CITY, MO., Aug. 21.— Sad
news greeted Samuel Harding, one of the
owners of the Liberty theatre, when he
returned from a trip to New York last
week. Upon reaching Kansas City Mr.
Harding was informed of the death of his
sister in Denver and continued his trip
westward to attend the funeral.

Herschal Stuart, manager of the Mis-
souri theatre, St. Louis, in conjunction
with the St. Louis Times on Saturday
morning, August 4th, put on a special
show for the benefit of 1000 orphans from
various asylums throughout St. Louis.
Other children were admitted to the
show for 15 cents and a coupon from The
Times. The feature picture was Thomas
Meighan in "Homeward Bound" while
Baby Peggy in "Carmen Junior" provided
the comedy.

John Bowers and Marguerite de la Motte
in a scene from "When a Man's a
Man," the Harold Bell Wright story
which Principal Pictures is filming.

4 'Certainly Going Some!

THAT'S what Henry W. Gauding of the Lincoln
Theatre, Pittsburgh, Pa., wrote when he re-
ceived his copy of the March Issue of the Box
Office Record.

Based on the distribution
of the March Issue of the
Eox Office Record — 10,000
copies — the cost to the ad-
vertiser (full page space) was
ONE CENT per prospect.

HE SAYS

This edition is even
more complete and
valuable than the pre-
vious issues, which is
certainly going some'

Start the preparation of
youir advertising copy

NOW!

Iff

RoihaciceT Film M/g. Co., Chicago, U. S. A.

"Ashes of Vengeance,"

Starring Norma Talmadge.
Produced by Joseph M. Schenck
From novel by H. B. Somerville.
Directed and adapted by Frank Lloyd.
Photography by Antonio Gaudio.
Art direction — Stephen Goosson.
Costumes by Walter Israel.
Negative developing and Art
Prints by Rothacker-Aller
Made in Holly Wood, California.

Norma Talmadge
in

"Ashes of Vengeance"

Hays Urged as Man to Lead the Tax Fight~P. 23

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The Greatest
Line-Up In The
History Of The
Business

Get aboard the bandwagon! Play

Lsosmopoutan

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,55

OL. XVII, No. n

ut Otic* at Ckw«V«, /«.. «^«r
5*.. CWmw*. 5MteW#*M«, |j «

TOO?
September 8, 1923

Lines That
Mean Business!

"At the Rivoli she delights
anew in 'Nobody's Darling.'
Peggy does all the funny
things that the grown-up com-
edians do, but, oh, so much
better."

N. Y. EVENING POST

"The most talented child ac-
tress on the screen."

N. Y. WORLD

"Best part of the picture
program. Don't miss
'Nobody's Darling,' for
Peggy is everybody's
darling."

N. Y. TRIBUNE

"The most adorable little
bit of humanity we've

ever seen.

CarlLaemnle presents

Century Comedies'

'CONSISTENTLY GOOD

Released thru UN I VERJAL

STEPHEN STEPS
OUT

THE CALL. OF
THE CANYON
SPEEJACKS

W EST OF THE
W ATER TOWER
WILD BILL
HICKOK
BIG BROTHER

FLAMING
BARRIERS
THE HUMMING
BIRD

THERE'S A
FORTUNE IN IT

EVERY DAY
LOVE

THE HERITAGE
OF THE DESERT
PIED PIPER
MALONE
MY MAN

WHEN KNIGHTS
WERE BOLD
TRIUMPH

THE STRANGER

ARGENTINE
LOVE

NORTH OF 3b

Cparamount (^pictures

RELEASED AFTER NOVEMBER 1st, 1923

A Sam Wood production with Bcbc Daniels, Dorothy Mackaill. James Rcn-
nie, George Fawcett, Mary Eaton, Warner Oland, Hale I lamiltoriand others.
By Rudyard Kipling. A George Mclford production with Jacqueline
Logan, Percy Marmont, Sigrid I lolmquist and David Torrencc.
Starring Pola Negri. A Herbert Brenon production, with Antonio Moreno,
supported by Wallace Beers, Kathlyn Williams, Gareth Hughes, Adolphc
Mcnjou and Robert Agnew.

Starring Douglas Fairbanks, Jr., with Theodore Roberts, supported by
Noah Beery, Harry Myers, Forrest Robinson.

A Zane Grey production, with Richard Dix and Lois Wilson. Supported
by Noah Beery, Robert Agnew, Ricardo Cortez and Alma Bennett.
A motion picture record of A. Y. Gowen's famous voyage around the world
in a 98-foot motor boat.

Starring Glenn Hunter, with Ernest Torrencc and May McAvoy. Sup-
ported by George Fawcett and Zasu Pitts.

Starring William S. Hart, supported by Ethel Grey Terry and featuring
Bill Hart's Pinto Pony.

By Rex Beach. A Sam Wood production, with Tom Moore and a distinc-
tive cast.

A George Melford production, with Jacqueline Logan, Antonio Moreno,
Theodore Roberts, Walter Hiers, Sigrid Holmquist.

Starring Gloria Swanson. An Allan Dwan product ion.

A James Cruze production, with Agnes Ayres, Edward Horton, Bcbc Dan-
iels, supported by Wallace Beery. Louise Dresser and a distinctive James
Cruze cast. From the play by William de Millc.

A William de Mille production, with Jack Holt and Nita Naldi. Supported
by Theodore Kosloff and Robert Edeson. From the novel "Rita Coventry "
A Zane Grey production, with Lois Wilson, Rod LaRoque, Noah Beery.
Directed by Irvin Willatt.

Starring Thomas Meighan. By Booth Tarkington. Directed by Alfred
E. Green.

Starring Pola Negri. A Herbert Brenon production. Supported by
Charles de Roche.

Starring Glenn Hunter. By Charles Marlow. Edited and titled by Ralph
Spence.

Cecil B. De Millc's production, with Leatrice Joy and Rod La Roquc, from
the Saturday Evening Post story by May Edginton.

A Joseph Henabery production with Richard Dix, Leatrice Joy, and Lewis
Stone.

Starring Gloria Swanson. By Vicente Blasco Ibanez. An Allan Dwan
production.

James Cruze's production, with Jack Holt, Ernest Torrencc and Lila Lee.
By Emerson Hough.

RELEASED IN AUGUST, SEPTEMBER, OCTOBER, 1923

See page 1 3
See page 16

THE PURPLE
HIGHWAY
HOLLYWOOD
SALOMY JANE

LAWFUL
LARCENY
BLUEBEARD'S
EIGHTH WIFE
THE SILENT
PARTNER
TO THE
LAST MAN
THE CHEAT

RUGGLES OF
RED GAP
THE MARRIAGE
MAKER
ZAZA

WOMAN-PROOF

With Madge Kennedy, Pedro de Cordoba, Monte Blue.
James Cruze's production with 22 real stars, 56 celebrities.
A George Melford production, with Jacqueline Logan, George Fawcett, and
Maurice Flynn. By Bret Hartc.

An Allan Dwan production, with Hope Hampton, Nita Naldi, Lew Cody,
Conrad Nagel.

Starring Gloria Swanson. A Sam Wood production.

Supported by

With Leatrice Joy, Owen Moore, Robert Edeson.
Zane Grey's production, with Richard Dix, Lois Wilson
Noah Beery, Frank Campeau and Robert Edeson.

Starring Pola Negri, with Jack Holt. Supported by Charles de Roche
George Fitzmaurice production.

James Cruze's production, with Edward Horton, Ernest Torrence, Lois
Wilson, Fritzi Ridgeway.

William de Millc's production, with Agnes Ayres, Jack Holt. Supported
by Charles e'e Roche, Mary Astor and Robert Agnew.
Starring Gloria Swanson in an Allan Dwan production.
Starring Thomas Meighan. By George Ade.

See page 29
See page 30

See page 31

See page 32

See page 33

See page 34

See page 35

See page 36

See page 37

WHERE WE LEAVE THE
OLD ROAD

N the following pages you will find the productions to be released by Paramount for the
first seven months of the new season, beginning August 1st, 1923.

Each picture carries the complete cast, director, detail of production, etc. We firmly believe
that in quality and drawing power, these productions will more than meet our expectations.

Pages could be written outlining our opinion of their value to the exhibitor, but just as they
will prove on demonstration, we feel, to be greater in quality than any previous productions
released by this organization, so do we feel that in justice not only to the product but to the exhib-
itor, these pictures should be accompanied by a plan which will really and actually demonstrate
their true value before the exhibitor is asked to sign a contract.

The time has gone by in this industry when there can be any compromise between the good
picture and the bad. The time has gone by when exhibitors can be asked to or should buy on a
plan that no longer fits the needs of today.

However, by the same reasoning, every fair-minded exhibitor should be interested in protect-
ing product that has demonstrated its real value at the box-office and it should be the exhibitor's
interest, as well as the producer's, to see that such product receives not less than it is worth. Good
pictures must bring their just reward if good pictures are still to be made.

Exhibitors throughout the country are in a great state of worry over the quotations received
this year for motion pictures which have not yet demonstrated their value to the public. Under
the circumstances the prices quoted do present a real problem to the buyer. However, in an
effort to protect himself against over-paying for bad pictures the exhibitor is unconsciously
working a hardship on the production of real box-office merit.

In certain parts of the country, buying combinations are being formed, under one pretense
or another, in order to force down prices. Destructive forces are being set at work which can, in
the end, do nothing but add further complications to an already difficult situation without solv-
ing the question of what good pictures are really worth.

The present-day demand by the public for better pictures has resulted in a better grade of
productions at a higher cost. But whether the pictures are truly better can only be proven
through the box-office. And for those pictures that are so proven, there is unquestionably a
higher box-office value. I f that greater value is demonstrated, higher production costs are justified
and must reap their just reward for the producer.

Too many exhibitors today are buying without faith in the pictures. No production, regard-
less of merit, can deliver its best at the box-office when backed up by an uncertain exhibitor mind.
No picture can receive justice at the hands of an exhibitor unless his mind is at ease as to its
quality. In no other way can he approach the task of putting over each picture with the degree
of confidence that is necessary for a proper result.

Just to screen pictures in advance of selling is not quite sufficient. Actual demonstration
of box-office power must be made, demonstrations of a character that will form a real and safe
basis on which exhibitors can buy with confidence, in any community.

To sell after screening, is but half a step forward. Paramount now proposes to take the full

step.

We throw to the four winds every other policy than that of standing on our quality 100( '( and
rising or falling unqualifiedly on the results of our pictures at the box-office as evidenced by their
appeal to the public.

To meet what Paramount considers a vital necessity in the business today, and beginning
w ith the productions announced for release after November 1st, every branch and district manager
of this organization has been instructed not to negotiate any contract with any exhibitor until
after that exhibitor knows what he is buying. No exhibitor will be asked to sign a contract for
future Paramount Pictures until he has witnessed an actual demonstration of their box-office
value.

With this as our policy, with firm faith in our industry, in our organization, and in the
certainty that the public will support good pictures, we announce the following definite sales plan,
affecting productions announced for release after November 1st, 1923 :

Paramount will establish in the United States an adequate number of exhibition
zones.

The best theatres in each zone will be chosen for the pre-release demonstrations.

Each key-center chosen will be with the thought that its result will be a fair criterion
for the surrounding territory. You will not be asked to accept a Broadway showing
alone as a basis of value.

Back of these demonstration theatres will be placed the best exploitation force in
existence, plus the advertising cooperation of Paramount in providing an adequate but
not unnatural campaign.

You are invited to watch these runs closely and do your buying accordingly, but not
before you know.

After we have made the demonstration, and only then, are we ready to negotiate
with each exhibitor.

We shall not expect for any picture more than it is worth. But after we have dem-
onstrated it, neither shall we expect the exhibitor to try to buy it for less than its true
value to him.

We feel that our productions will measure up to the public demand, and we believe
that after we have proved this to be true, we will have demonstrated the real value of the
pictures and fair prices may then be established in accordance with the actual drawing
power of the pictures.

We ask you to watch for the coming announcement of the demonstration zones and
the list of theatres in which our productions will be proven out for you.

We believe that in adopting this policy of selling pictures on their demonstrated merit only,
we are going to make it more possible for good pictures to succeed and less possible for bad pictures
to be made.

And we pledge the seasoned and experienced efforts of every part of our organization to
create, in the future as we have in the past, those productions which will be worthy of the pat-
ronage of exhibitor and public alike.

FAMOUS PLAYERS-LASKY CORPORATION.

FAMOUS PLAYERS-LASKY CORPORATION ft

, ADOLPH ZUKOR. Pundit • .

Some of the Stars anc^

PARAMOUNT S

SEASON

HERE are a few of the
great artists represented
in Paramount's new season of
pictures. Their names are
by-words in the realm of en-
tertainment, their popularity
is enormous, and their artistry
of the very finest. More than
big names — these are big per-
sonalities— the biggest on the
screen today.

Artists appearing irij

1923-24

\ AR AMOUNT artists are
independent of the finan-
cial worries of motion-picture
distribution. They know
their work will reach the
broadest circulation in the
shortest possible time, and
meet the quick acclaim that
is due it. And this is why
their art reaches its highest
fulfillment in Paramount.

,!fsr <*

^5 Pl

GLENN HUNTER

WITH

ERNEST TORRENCE, MAY McAV0Y

SUPPORTED BY

GEORGE FAWCETT, ZASU PITTS

HE star of "Merton of the Movies" in the
best-selling novel of the season. And
what a cast ! Big, vital, the most important
production of its type ever offered to the
\ screen.

W v

Cpammount (picture

B FAMOUS PLAYERS ■ LXSKY CORPORATION I

DIRECTED BY ROLLIN STURGEON
ADAPTED BY DORIS SCHROEDER
FROM THE NOVEL BY HOMER CROY
PRESENTED BY ADOLPH ZUKOR

GLORIA SWANSON

7*A

•■'.^f.v.r'l* !

HUMMING
BIRD*

ALLAN DWAN production

PRESENTED BY ADOLPH ZUKOPv.

AFTER "Zaza," a box-office
knockout, they'll cry for more
of Gloria Swanson in French vixen
roles. Play "The Humming Bird''
and reap the harvest.

A love-melodrama of Paris under-
world and New York smart society.
Presenting the new Gloria Swanson
gorgeously gowned and showing real
genius as a fiery, emotional actress.
Filmed by the producer of "Zaza"
on the same lavish scale.

From the flay by Maude Fulton
Screen play by J ultan Johnson

Ci (paramount Gpidure

I 1 HI K £ R

Douglas Fairbanks jr

PRESENTED BY JESSE L.LASKY S- WILLIAM ELLIOTT

With THEODORE ROBERTS

Supported by NOAH BEERY, HARRY MYERS,
FORREST ROBINSON, JAMES BARLOW

F there is one picture for which there is an
audience ready-made, it is this one.

You can't look at young Douglas Fairbanks,
Jr. five minutes in person or on the screen
without falling for him. He is the clean,
healthy, breezy all-boy, AMERICAN BOY!
The screen catches and radiates this lad's
wonderful personality. He is a good actor.
His smile is natural and winning — and in
"Stephen Steps Out," he smiles a lot even as
he grits his teeth to "go get 'em."

The picture has everything — thrills, comedy,
the joyous exhuberance of American youth, and
at the bottom, a sound theme and moral.

And with such a cast, it is set for a big success !

From the story by Richard Harding Davis
Directed by Joseph Henabery Scenario by Ed/rid Bingham

d (paramount Qidure

.ASKY PRESENTS

JESSE L. LASKY writes:

I JUST finished looking at a dozen
reels of The Spanish Dancer,'
which looks as big in production as
'The Four Horsemen' and 'Robin
Hood.' We have produced a super-
special that will make motion picture
history.

"Pola Negri is a revelation; Antonio
Moreno is the most gallant, roman-
tic, lovable figure as 'Don Cesar'
that I have ever seen upon the
screen. You can imagine Wallace
Beery as the king. The story is
tremendously dramatic, with won-
derful comedy relief and brilliancy,
romance and beauty in every scene.
"Here is one of the masterpieces of
the screen."

Written for the screen by June Mathis and
Beiilah Marie Dix from the play "Don
Cesar de Bazan" by Adolphe D Ennery and
P. S. P. Dumanoir .

(2 Cparamount (picture

IN A

HERBERT BRENON

P PRODUCTION

Spanish Dancer

with

ANTONIO MORENO

Supported by
WALLACE BEERY
KATHLYN WILLIAMS
GARETH HUGHES
ADOLPH MENJOU
ROBERT AGNEW

«**>i

JESSE L.LASKY

PRESENTS

THOMAS

EIGHAN

(paramount]
(picture

Pied Piper

■ Malone*

By Booth Tarkington

THE most popular of all American authors has at
last written an original story for the screen — "Pied
Piper Malone." Thomas Meighan, Alfred E. Green, and
Tom Geraghty (star, director and adaptor of "Back Home
and Broke") are now filming it w ith the personal assist-
ance of Mr. Tarkington. It's a splendid American com-
edy-romance centering around Meighan, some kiddies,
a girl, and a brand-new screen idea. Mr. Meighan will be
supported by George Fawcett and a typical Meighan cast.

Adapted by Tom Geraghty

Directed by ALFRED E. GREEN

llAMOUS PLAYERS LAS KV CORPORATION J

J£gS2

"BIG BROTHER

by REX BEACH

A Sam Wood Production

Adapted for the Screen by Monte Katterjohn

Presented by Adolph Zukor

NE of the biggest stories ever written by any author is running right now

in Hearst's Magazine — "Big Brother" by Rex Beach. Read one paragraph

of this story and you can't stop. You're simply held spellbound by its
breathless action, its great theme. For this story has something you find only
in one in a thousand stories — a soul.

Rex Beach's novel, upon which he has spent more than two years of prepa-
ration in this, the prime of his career, tells a powerful, graphic and at the same
time very realistic story of a gangster's inheritance — said inheritance being a
little boy bequeathed him by his closest pal. The pal, shot in a feud, had time to
say little before he died, but that little concerned the small boy. "He's all alone,
now," gasped the dying Ben Murray. "Promise to bring him up decent, Jimmy,
— promise." And in Jimmy Donovan's herculean endeavor to bring little Midge
Murray "up decent" lies the heart of the whole "Big Brother" scheme. It's a
story of the real underworld as it has never been told, with more adventures
than Nick Carter, more heart-appeal than "Humoresque. " It's ideal for the
screen.

The greatest successes have been scored in stories of regeneration, — "The
Miracle Man," "Back Home and Broke," — you could name a dozen. But no
one ever had as big material as "Big Brother" to work with !

You've heard of the Big Brother Movement — the great organization of
thousands of business men from clerks to millionaires, in every country in the
world, of every sect, pledged to help protect and rear boys and youths in the
slum sections of our great cities, especially those subjected to vicious influences,
the children of the streets who don't otherwise get a chance.

A convention of the Big Brother movement was held in Washington. Rex
Beach went. He had no intention of writing anything. But before he had been
there long the great, unselfish purpose of this Movement gripped him. He
received the inspiration for his greatest story; Greatest because he wrote it
with his heart — "Big Brother."

Tom Moore will be cast in the role of Jimmy and a distinctive supporting
cast of artists will be engaged to portray these splendid characterizations.

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POPULAR when it ran in the Saturday Evening Post as a
serial, a smashing success as a novel by Julian Street and
stage play by Hubert Osborne, this love-drama is more vivid
and throbbing than ever produced by the artistic talent of
William de Mille.

It is the story of an honorable man torn between the allure of a
fascinating opera singer and the love of a charming, refined
girl. Who wins out and how, portrayed behind the doors of
New York's best society, makes a picture with all the punch of
"Nice People" and the comedy values of "Grumpy" and "Clar-
ence."

In this picture, William de Mille appeals to the highbrows and
masses alike.

Supporting cast headed by Theodore Kosloff and Robert Edeson

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yADOLPH ZUKOR PRESENTS A

SAM WOOD

PRODUCTIO

His child?eN?

CHILDREN

BEBE DANIELS
DOROTHY MACKAILL
JAMES RENNIE
GEORGE FAWCETT
MAHLON HAMILTON
HALE HAMILTON
MARY EATON
WARNER OLAND
JOHN DAVIDSON
LAWRENCE D'ORSAY

PRODUCED from the novel which
is sweeping the country today.
Played by a cast second to none.
Look at the list !

A true picture of New York society.
A story of a family from the first
generation to the third — of human
happiness — of human weakness — of
human strength. Its theme is as big
to modern life as "The Covered
Wagon" to the days of '49.

Sensational, melodramatic, lavishly
mounted — but, above all, intensely
interesting. One of the most impor-
tant productions of the entire season.

(2 (paramount Q>icture

Jesse L.Lasky presents a

Cecil B. DeMille J

PRODUCTION

Triumph

HERE is the second "Man-
slaughter." A strictly modern
love story adapted from the popular
Saturday Evening Post serial. Pro-
duced with typical De Mille lavish-
ness of gowns and settings but lay-
ing the chief emphasisupon the heart-
struggles of a man and a girl of to-
day.

The story is of a strong man ruined
by too much money and a weak man
regenerated through the loss of his
fortune and the coming of love.

Leatrice Joy, who enjoys a tremen-
dous following among the fans, is
here given the greatest opportunity
of her career. She was the heroine
of ' 'Manslaughter . ' ' Rod La Rocque
is the hero, and the rest of the cast
will be exclusively big names.

"Triumph" will be De Mille's great-
est triumph !

CC Q>aramounl Qiclure

with

Leatrice Joy

and U

Rod LaRoque

adapted by «
Jeanie Macpherson, from
the Saturday Evening Post
story by May Edginton.

Jiis Return
to the Screen

in an original story bi] himself

and featuring the famous Pinto Pony.
It'll fill theatres everywhere.
His first picture in over two years.
The same virile two-gun Bill Hart in an elabo-
rate new special story dealing with a fighting,
riotous period of American history, more in-
teresting than any novel ever written.

Real character, real action, a real star and a
real knockout box- office attraction.

13 FAMOUS PHYFRS LVSKY COWOIWION '•'jjOfa

m& "~r""~ - HH

WILLIAM S.

HART

Wild BiU Hickok

Supporting Cast headed by
ETHEL GREY TERRY
• • • Screen play by. • • •
ALBERT SHELBY LEVINO
directed by CLIFF SMITH
presented by AOOLPH ZUrU>fl

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15.

Cftdioris motf beautiful loVe- a GEORGE MELFORD
sron/ Wonderfully portrayed. production

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JOHN GALSWORTHY is the most
J famous living English novelist.
Every book he writes is a best seller.
"The Stranger" is the first production
he has ever allowed to go directly to the
screen.

This story of love and regeneration is
so sincere, so gripping that you'll won-
der why nobody ever thought of this
particular slant on life before. It is
the supreme human document of the
screen.

Leat rice Joy is the pathetic, beautiful,
heroic girl. Dix is the man. Lewis
Stone the brother, and Tully Marshall
the down-and-outer.

A JOSEPH HENABERY

PROD U CT I ON

"Re STRANGER!'

WITH

RICHARD DIX, LEAT RICE JOY,
LEWIS STONE

@/lda(Dted by BERTRAM M I LLHAUSER
from +he s+ory by JOHN GALSWORTHY

CC (paramount (picture

JAMES CRUZE

JESSE L LASKY PRESENTS A

JAMES CRUZE

^ ^—PRODUCTION

yhere's ajortune in St

WITH

AGNES AYRES
EDWARD EVERETT HORTON
BE BE DANIELS

SUPPORTED

WALLACE BEERY, LOUISE DRESSER

AND A DISTINCTIVE JAMES CRUZE CAST

ADAPTED BY WALTER WOODS
FROM THE PLAY 'AFTER FIVE"
BY WILLIAM deMILLE

THINK what the name James Cruze
means in the field of screen comedy.
Think of "The Lottery Man," the rich com-
edy in "The Covered Wagon," "Hollywood,"
"Ruggles of Red Gap" — ■

There's a fortune in it!

Here's Cruze's comedy genius at its box-
office best. With a whale of a cast and the
best exploitation title of the season.

FRANCIS WILSONS
Famous Comedy

By CHARLES MARLOW

Edited and Titled by

RALPH SPENCE

ADOLPH ^UKOR, presents*

Glenn Hunter

"When Knights
Were "Bold'

ANYBODY who has seen "Merton of the Movies ' knows that Glenn Hunter is a comedian
of a peculiar type — one who can work up a marvelous amount of sympathy so that
audiences take him right to their hearts, even while they're laughing at him all the time.
To pick the type of story that will fit a personality like that is not the easiest thing in the
world. So it was with a feeling of good luck that Paramount got hold of just the story for
Glenn Hunter — "When Knights Were Bold" — to follow what is destined to be his huge
success, "West of the Water Tower."

Ralph Spence, title writer of "A Connecticut Yankee," and author of much of this year's
"Follies," will be right in a field where his satire and wit are of the sharpest.
"When Knights Were Bold" is adapted from the comedy wherein Francis Wilson attained
huge success.

Full details of the cast and director will be announced later.

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Q,dolj)h %ui\or presents

m a HERBERT BRENON Profit

'MY MAN"

fuffiorted by CHARLES deROCHE^

LEWIS STONE and other

F30LA NEGRI playing a vivid, sympathetic role in

big love-melodrama with a happy ending. Written
by'the ^author of "Kiki." With contrasting backgrounds
Parisiaft smart society and the dens of the apache under-
yorld:~^,An all-American production and cast.

ited by Fred Jackson /Torn the play " Mon

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^ane Grey's

%e HERITAGE
of the DESERT

WITH

LOIS WILSON
ROD LAROQUE
NOAH BEERY

DIRECTED BY

Irvin Willat

ADAPTED BY

DORIS SCHROEDER

THIS novel, by America's most popular writer of
Western stories, has sold over a million copies.
Paramount is giving it the production on the screen
it deserves. No trace of the studio or conventional
movie stuff in it — but made right out on the raw,
picturesque Utah Desert, the scene of "The Covered
Wagon."

The story ot a man s uphill fight against tremendous
odds, aided by a girl and a wild, outlaw stallion
(played by the best animal actor on the screen).
Rides, fights, romantic love scenes, and action,
action every minute.

One of the world's best stories makes one of the
season's best pictures.

CC (paramount (picture

RICHARD DIX

LOIS WILSON

ROBERT AGNEW

NOAH BEERY

ALMA BENNETT

i^Jldolph Zukpr presents*^*

„ (GLORIA

SWAN SON

ALLAN DWAN

production

Screen play by Julian John SOn from the story

ijVJCENTE BLASCO IBANEZ

" ARGENTINE LOVE" will not only dup-
l\. licate anything Ibanez ever wrote but
will far surpass his past successes.

Gloria Swanson, as the beautiful Argentine
dancer, will have a role that will, with-
out question, surprise her most ardent
admirers, and place her securely in the hall
of fame as one of the greatest screen artists
of all time.

Allan Dwan is going to make this picture
one that will eclipse anything he has ever
done before.

A marvelous picture story, written by a
great artist, which, in splendor and in a
consummate characterization, is destined to
mark the highest point in Miss Swanson's
brilliant career.

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■JSAMOfS rut IK-. IASK> CORPORATION 5

■ ^

ILL GRWEN -

Jesse L. Laskij ^presents

CECIL RDeMILLE'S

PRODUCTION

Commandments

CCCparamountQidure

THEODORE ROBERTS
LEATRICE JOY
RICHARD DIX

NITA NALDI
ROD LA ROQUE
ESTELLE TAYLOR
CHARLES de ROCHE
EDYTHE CHAPMAN
ROBERT EDESON
JULIA FAYE
JAMES NEILL •
LAWSON BUTT
ALMA BENNETT
CLARENCE BURTON
GINO CORRADO
NOBLE JOHNSON
CHARLES OGLE

Story by Jeanie Macpherson

■E :■ ■: ;i

JESSE L. LASKY, whose foresight and faith were
largely responsible for "The Covered Wagon,"
says about "North of 36" :

"Probably we shall never get another opportunity to
film a masterpiece like 'North of 36.' It is the last
novel by Emerson Hough, author of 'The Covered
Wagon.' The editor of the Saturday Evening Post
says, 'It is the most popular serial story we have run
in many, many months.'

"In producing 'North of 36,' we have set for our-
selves the gigantic task of suroassing 'The Covered
Wagon.'

"James Cruze, who made history with 'The Covered
Wagon,' is directing. Jack Holt plays the lead;
Ernest Torrence is the ranch foreman, a similar role
to the one he scores with in 'The Covered Wagon' ;
Lila Lee is the girl; Wallace Beery is the heavy; and
others of equal importance will appear."

(paramount *^
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JfAMOUS PLAYERS-LXSKY CORPORATION

"THE COVERED WAGON"

ON the following pages are given some additional facts concerning Para-
mount's first twelve productions released between August ist and Octo-
ber 31st, 1923.

A word or two about "The Covered Wagon" should be included at this time.

The potentialities in "The Covered Wagon" are pretty well understood by
exhibitors at this time. It has played 23 weeks in New York, 18 weeks in Los
Angeles, 19 weeks in Chicago and 15 weeks in Boston at advanced prices.

The New York run plays to capacity day after day and week after week.
The Chicago and Boston runs have been the most successful picture bookings in
this history of those cities. In Los Angeles, at Grauman's Egyptian Theater in
Hollywood the most astounding records are being made. For 18 solid weeks
from the day it opened, right up to now, this picture has done $20,000 a week or
better without a struggle. Nothing like such a run was ever known or even con-
templated in the history of entertainment.

These runs and the showing of "The Covered Wagon" in legitimate theaters
during the present season are immeasurably enhancing the value of the picture
for the motion picture theaters. "The Covered Wagon" will come to them the
most widely known picture in the world, and its value at the box-office will prove
itself in the most remarkable record-breaking business in every picture theater
in which it is booked.

* # * *

In recalling to the attention of exhibitors Paramounts first twelve pictures
— August, September and October releases — for the new season, we take pleas-
ure in announcing the time at which these 1 2 productions may be viewed in their
entirety by exhibitors at the 44 Paramount Exchanges in the United States and
Canada.

Paramount earnestly invites and respectfully urges exhibitors to see these
productions for themselves

The following pictures may be seen at Paramount Exchanges NOW.
THE PURPLE HIGHWAY THE SILENT PARTNER

SALOMY JANE BLUEBEARD'S 8th WIFE

LAWFUL LARCENY TO THE LAST MAN

THE CHEAT HOLLYWOOD

The following pictures may be seen at Paramount Excnanges, about the
middle of September.

RUGGLES OF RED GAP ZAZA THE MARRIAGE MAKER

WOMAN PROOF may be seen about the middle of October.

(paramount (pictures

Kenma Corporation presents

"The Purple Highway"

Madge Kennedy

Supported by Monte Blue, Pedro de Cordoba,
Vincent Coleman and Dore Davidson.

Adapted by Rufus Steele $1$\">
From the play "Dear Me" by Luther Reed and Hale Hamilton
Directed by Henry Kolker

:,r I "HE performance of Miss Kennedy is
1 one of the bright bits of acting of the
current season"— TV. Y; W'orM.

"One of the lovliest actresses on the silver
screen. You should see Madge Kennedy
in her comeback" — N. Y. News.

"A great deal better than the usual run"

— N. Y. Post.

"Refreshing to find something removed
from the beaten track" — Telegraph.

"Clever, entertaining, enjoyable. Idea is
different, is very well acted and has
sympathetic interest throughout" — N. Y.
American.

The return to the screen of a charming
star in a romance of a poorhouse waif who
became a Broadwav star.

You can see it now at your Paramount
Exchange.

THE CAST

April Blair, a slavey and later a theatrical

Star Madge Kennedy

Edgar Prentice Monte Blue

Dudley Quail Vincent Coleman

Joe Renard, a composer Pedro de Cordoba

Manny Bean, a producer Dore Davidson

Mrs. Carney Emily Fitzroy

Mr. Quail William H. Tuoker

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"HOLLYWOOD"

The 3'Ring Circus of Motion Pictures

IT is not a sermon, nor is it a mere
gallery of notables, but a genuine
story." — N. Y. Journal of Commerce.

"The director has accomplished that
which was attempted in a lumbering way

in ' — '. This is a film

which can be seen more than once and
still enjoyed." — N. Y. Times.

"Really, here is a picture that we enjoyed
from start to finish." — N. Y. World.

"Stars to right of us, stars to left of us,
stars in front of us, stars behind us, smil-
ing and bowing — the greatest assemblage
of notables in the movie world ever gath-
ered in one string of celluloid." — Chicago
Tribune.

"The best piece of story-telling which has
as yet come forth from the world's motion
picture capital." — Chicago News.

"Nothing in the least like it ever has
been done before." — N. Y. Tribune.

" 'Hollywood' is the best example of
showmanship I have yet to witness in the
motion picture." — Chicago Examiner.

"One of the best made and most cleverly
conceived and directed pictures that has
reached the screen." — M. P. World.

"Good morning! Oh boy! Guess who
stars. See you tomorrow." — Mae Tinee.

"Thousands flocking to see it. Going to
be a big hit everywhere." — Exhibitors
Herald.

"Sheer joy." — Morning Telegraph.

"The other pictures cannot even be com-
pared with this one." — Harrisons Re-
ports.

"More than just views of studios and
actors at work and at play, for threaded
through the production is romance, com-
edy and drama." — Chicago Post.

"Stick a needle in any corner of the
screen and you will shed the silver blood
of a celebrity." — Chicago Herald.

"Downright, honest-to-goodness funny
comedy." — N. Y. News.

"Sure-fire box-office material."
Daily.

"Far superior to '

"Well worth the wait."
World.

—N. Y. Sun.
-N. Y. Evening

"Bedims the reputation of its predeces-
sors."— TV. y. Telegram.

"A picture of amazing originality, daring
subtlety, revolutionary satire and 100%
entertainment value, it represents the
turning point in the life of the silent
drama. Lacking the ponderous propa-
ganda of ' ■ ' it actually

carries a far more forceful argument. A

momentous production. ' '

left us cold and bitter. 'Hollywood' has
restored us to a state of genial warmth."
— N. Y. Herald.

"One of the greatest (if not the greatest) box-office successes in
the history of the screen." — William Johnston in M. P. News.

By Frank Condon A JAMES CRUZE PRODUCTION Adapted by Tom Geraghty

& (paramount Q>icture

JESSE L.LASKT PRESENTS A

GEORGE MELFORD

ll '/"^\ PRODUCTI O N

\alomyJane

J WITH

S JACQUELINE LOGAN

GEORGE FAWCETT and MAURICE FLYNN

BIG, wholesome love-dramas of the West are
splendid box-office bets at the present moment.
"Salomy Jane" is an exciting romance of the days of
'49, actually filmed among the giant Redwoods of the
Santa Cruz mountains in a big, sweeping way.

"Salomy Jane" was Bret Harte's most popular novel.
It was Paul Armstrong s most successful stage play.
Now George Melford, Jacqueline Logan, and a sup-
porting cast of real talent make the famous story
live before your eyes.

You can see "Salomy Jane" at your Paramount ex-
change now.

Adapted by Waldemar Young from the novel by Bret Harte and the play by
Paul Armstrong

Ct (paramount (picture

ADOLPH ZUKOR

PR.ESENTS

AN ALLAN DWAN PRODUCTION

awfidjjirceni/"

S WITH J

HOPE HAMPTON, NITA NALDI
CONRAD NAGELand LEW CODY

Variety's famous showman critic says :

"Here is a whale of a picture for entertain-
ment purposes. The story is a high-class
society-melodrama. In the screen version
much has been added to the original which
lends a delightful comedy relief. As a pic-
ture 'Lawful Larceny' is sure-fire for any
type of audience in any type of house from
the highest to the low est. The featuring of
four names gives the picture more value at
the box office for the exhibitor. The wise
theatre men will also take advantage of the
fact that Gilda Gray is in the production
with her famous South Sea Island dance that
she does in the current 'Follies' and make
advertising capital out of it."

A play that had a record run on Broadway, pro-
duced by the director of "Robin Hood," with a
cast packed with big names. "It should give-
lOO/o satisfaction" .... Harrison s Reports.

You can see it now at your Paramount Exchange.

Adapted by John. Lynch, from the play by Samuel Shipman.

& (paramount (picture

-sag*

JESSE L LA5K.Y PRESENTS

IN A SAM WOOD PRODUCTION

"Bluebeard';

8* mtz

HIS frisky French love-comedy ran over a
year on the Broadway stage before Para-
mount spent six months in transferring it to
the screen. The role of the fascinating
French girl who marries an American mil-
lionaire to save her family from ruin presents
Miss Swanson's gorgeous personality in its
ideal setting.

Sam Wood, producer of '"Prodigal Daugh-
ters'' and "His Children's Children," has
spared no effort to make this a big de luxe
special in every sense of the word. Huntly
Gordon and Robert Agnew are in the sup-
porting cast.

W e invite you to see it for yourself. Prints
ready now:!

Screen version by Sada Cowan from Charlton Andrews'
adaptation of Alfred Savoir's play.

r # 1

CI Cj>aramountQ>icture

Adoljph Zu\or presents

Silent Tartna

with

LEATRICE JOY

OWEN MOORE and ROBERT EDESON

A CHARLES MAIGNE PRODUCTION

Adapted by Sada Cowan from Maximilian Foster's
famous Saturday Evening Post serial

YOU'RE a fool, George — but go ahead. Risk our hard-w on
earnings in Wall Street. Gamble with our love and our
future and our happiness. But remember this — hereafter, our
marriage is a business proposition. I'm your partner. You
say you'll make a million. All right. I get half, dollar for dollar.
And I'll spend it as I like — gowns, jewels, motors, I'll travel as
dizzy a pace as I like, and no questions asked. Is it a go?"
In his foolish pride he agreed. And that's the unique bargain
that forms the basis of the plot of the greatest drama of modern
New York marriage ever screened — "The Silent Partner."
The peculiar gripping force of this picture lies in the fact that
it might happen to any married couple in the United States.
The women, married or single, will love it. They'll bring the
men. And they'll leave supremely satisfied. For this picture
is as good for the soul as it is for the box-office. You can see
it at your Paramount Exchange now.

CC Q>aramountQicture

ESSE L. Lasky

presents

k. Zane Grey
Production

THE CAST

Richard Dix

°th Lois Wilson

Noah Beery

Isbell Robert Edeson

Frank Campeau

IS Frank Huntley

Edward Brady

ir"ce Jean Palette

Lenard Clapham

Guy OliverJ

uy Winifred Greenwood,

"Am proud to advise you our first Zane Grey picture, 'To the Last
Man,' ranks beyond shadow of doubt as greatest outdoor western
picture ever produced. The backgrounds of Tonto Basin, Ari-
zona, are indescribable. Picture is packed full of thrills. Cast is
magnificent. Richard Dix and Lois Wilson both give perform-
ances that will rank with classical performances of great screen
artists. Audiences of every kind from small boys to grandfathers
will simply love this picture."

Jesse L. Lasky.

cPo/a JVegri

lri M ' »|_| rr AT^ ^ JACK- HOLT

LrL CvY I supported by Charles de I\oche

CAST

Carmelita Pola Negri

Dudley Drake Jack Holt

Claude Mace

Charles de Roche
Lucy Hodge

Dorothy Cumming
Jack Hodge. .Robert Schable
Horace Drake

Charles Stevenson
Duenna Helen Dunbar

Attorneys. ( Rich^rd Wayne
J \ Cuy Oliver

Judge Edward Kimball

Story by Hector Turnbull

Adapted by Ouida Bergere

AT last — Pola Negri as you've
.always wanted to see her, as a
lovable heroine of a strictly modern
romantic drama with a happy ending.

"The Cheat" is admitted to be the
greatest dramatic story ever written
for the screen. It has been produced
as an American stage play and French
opera, published as a novel in both
English and French. Miss Negri is
seen as a beautiful luxury-loving

woman torn between her love for her
husband and the attractions of his
millionaire rival. The scene is Paris
and fashionable Long Island.

Filmed on a typically lavish Para-
mount style, with a notable cast, in-
cluding Jack Holt and Charles de
Roche, "The Cheat" is a picture to
be proud of and worthy of special ex-
ploitation. You can see this feature
at your Paramount Exchange now.

fc', FAMOUS PLAYERS 1A>KY CORPORATION .'

3 Is a Gpara mount Q>icture

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Jesse 0 &sky Presents

a James Craze Production

RUGGLES

RED GAP

WITH

EDWARD HORTON
ERNEST TORRENCE
LOIS WILSON
FRITZI RIDGE WAY
LOUISE DRESSER
CHARLES OGLE

RUGGLES," by the author of "Merton
>. of the Movies," is an established
classic of American humor. You'll roar at
Ernest Torrence (hit of "The Covered
Wagon") as "Cousin Egbert," and Edward
Horton as "Ruggles." James Cruze, pro-
ducer of "The Covered Wagon" and "Holly-
wood," proves again he is the greatest direc-
tor of comedy on the screen to-day.

Adapted by Walter XCoods and Anthony Coldeway

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PRODUCTION

"^VFRY one of William deMille's pictures

EVERY one of William deMille's pictures
stands out like a starry diamond,'" say
the critics.

And thousands of picture-goers agree. Mr.
deMille uses constantly the technique of the
stage. His pictures, comprising a series of
climaxes, depend, not alone on action, but
upon character and plot development.

"The Marriage Maker" has more than a cast
of big names — more than a sumptuous pro-
duction, more than a unique and moving plot
(one of the most unusual ever devised), more
than a heart -warming, rib-tickling element of
real humor — more than all these — it has evi-
dence of the kind of showmanship brains that
makes the picture hit the heart of public and
critics alike and assures the exhibitor's suc-
cess.

The theatre that shows William deMille's
"The Marriage Maker" is instantly labeled
as the most worth-while theatre in any com-
munity.

Screen play by CLARA BERANGER
From the William Faversham play
"The Faun' by Edward Knoblock.

(X (paramount (picture

AGNES AYRES
JACK HOLT

SUPPORTED BY

CHARLES de ROCHE
MARY AS TOR
ROBERT AGNEW

"ZAZA"

GLORIA SWANSON as "Zaza" ! And such a Zaza!
Never have you seen a Gloria Swanson like this.
With the beauty, the temperment, the fire, the humor, the heart-
stirring appeal, the marvelous characterization that makes the real
genius.

A subject Miss Swanson has long wished to portray. She has put
her heart and soul in this lavish, spectacular and yet intensely
human, appealing production that will make new history for her,
for Allan Dwan, for Paramount and for you !
The supporting cast includes such artists as H. B. Warner, Fer-
dinand Gottschalk, Lucille LaVerne, Mary Thurman, Riley Hatch,
Roger Lytton and Ivan Linow.
You can see it at your exchange September 20th.

By Pierre Berton and Charles Simon. Screen play by Albert Shelby LeX'ino.

An ALLAN DWAN Production

(2 (paramount Q>icture

THOMAS
ME IG HAN

WOMAN -PROOF

Directed by ALFRED E. GREEN

BACK Home and Broke," "The Ne'er Do Well," "Manslaughter,"
"Homeward Bound" — think them over. Is there a bigger drawing
star on the screen today than Thomas Meighan in the Paramount
Pictures he has been starring in?

You know there isn't.

And here you have a repeater on "Back Home and Broke" — same
star, same director, same author, same adaptor, same leading woman,
but a new story, even bigger, better, funnier — even more appealing.

Beyond any question of doubt "Woman-Proof" is a clean-up for
exhibitors. The cast includes Lila Lee, Mary Astor, Robert Agnew,
Louise Dresser, John Sainpolis and others.

You'll be able to see it at your exchange about the middle of October.
See it then for yourself.

CC Cparamount Cpicture

LILA
LEE

THOMAS
MEIGHAN

"LOYAL LIVES"

From "Motion Picture News"

" 'T OYAL LIVES' should meet with universal approval.

r-^ The possibilities of exploitation are many. There is a
lot of 'human interest' stuff packed into the picture. The two
biggest thrills in the picture are the mail train holdup and the
post office robbery. The camera work is A-No. 1. So is the
photography. The story holds the interest from the first to last
scene. The picture as it stands is a good one and will stand on
its own merits."

From "Exhibitor s Trade Review"

urTHE big thrill is the train robbery and the subsequent
f- struggle but it is not so much the thrills as the human
interest that makes the picture BIG. Faire Binney is a viva-
cious piquant Peggy. If we had the space we would commend
each member of the cast separately. They deserve it.

"Exploitation of this picture should be very easy, because
it is a plea for the postman. Every postman will be glad to
help you sell it. It will get much word-of-mouth publicity
through mailmen and their families."

From "Moving Picture World"

11 TT has story, cast, action, exploitation possibilities — every-
A thing that goes to make a money-making picture and is in
the class with 'Over the Hill,' 'Humoresque' and 'The Old
Nest.' Here is a gripping heart interest father and mother
story that brings genuine tears. Brandon Tynan and Mary
Garr play the role of Dad and Mother O'Brien, respectively,
and theirs is a work of art. Mary Garr is just as good as she
was in 'Over the Hill' and Brandon Tynan is better than ever.
It has tears, thrills and everything. If you want to start the
season right, hop on this one."

■lllllIB A WHITMAN BENNETT PRODUCTION

DISTRIBUTED BY

Classics of the Screen

playin

at the

DIVOLI

STRAND

RIALTO

"Little Johnny Jones"
"The Gold Diggers"
"The Printer's Devil"
"Broadway After Dark"
"The Age of Innocence"
"How to Educate a Wife"
"Lucretia Lomt rd"
"George Washington, Jr."
"Being Respectable"

"Tiger Rose"

"Beau Brummel"

"Babbit"

"Daddies"

"Cornered"

"The Tenth Woman"

"The Country Kid"

"Conductor 1492"

"Lover's Lane"

Broadway

TReres a reason/

5 EIGHTEEN of the BIG pictures for 1923-24
are Warner Bros. "Classics of the Screen/'
The Warner product already is booked for
showing in New York's most particular
theatres -the RIVOLI, the MARK
STRAND, the RIALTO.

Of the MANY photoplays that will be
available, these leading Broadway theatres
selected as their first choice these Warner
"Screen Classics/' The choice was made not
because of any obligation to Warner Bros.,
or because of any previous working agree-
ment, but because the theatre management
saw in these pictures a product of the
highest quality— a quality assured through
tremendously big story values, prominent
author names, directors of the first rank,
players of proven popularity and the never
failing BIGNESS of Warner production,
with its sure-fire box-office appeal.

J There MUST be a reason. There IS a reason!

SXHIBITORS

As a forward step toward centralized
distribution, we have selected the
F. B. Ot offices, and by special arrange-
ment our product and representatives
will be in their 33 Branches in Sep-
tember.

This is an economic cooperation by
which overhead now loaded on picture
prices will go to the exhibitor and inde-
pendent producer as rightful revenue.
Our belief in F. B. O. service, together
with the harmony existing between our
plans and theirs, is responsible for this
arrangement, by which they will dis-
tribute and also sell in accordance with
our policies.

"The independent producer and the independent ex-
hibitor are the salvation of the motion picture industry"

CARL ANDERSON, President.

qAnderson Pictures Corporation

oAn ^Absolute Service
723 Seventh Avenue - NI

NEW YORK

Polly: "I don't want Tea!

I want 'TEA— with a KICK!'
Sid Grauman says it's a corking
good picture."

So Says Everybody Who Has Seen — and Played

VICTOR HUGO HALPERIN'S

;«ith a KICK !

TEA

TEA — with a KICK!' sets a new style for pictures. In an
unbiased, delightfully humorous manner, it satirizes American life today.
It tickles the toes of Prohibition— and cashes in on fpur years of daily advertising and
advance work by every newspaper in the country. It is an exploitation triumph with a brilliant

27 Star Cast 1

1 2 Famous Comedians 5 Leading Ladies 1 0 Dramatic Celebrities

LOUISE FAZENDA CHESTER CONKLIN DORIS MAY RALPH LEWIS CREIGHTON HALE

^i/t^y^ HANK MANN IRENE D'ANNELLE STUART HOLMES JULANNE JOHNSTON

SNITZ EDWARDS SPIKE RANKIN

HARRY TODD EARL MONTGOMERY ZASU PITTS HARRY LORRAINE HAZEL KEENER

BILLY FRANEY TINY WARD ROSEMARY THEBY EDWARD JOBSON WILLIAM DE VAULL

GALE HENRY VICTOR POTEL DALE FULLER WILLIAM DYER SIDNEY D'ALBROOK

JO Prize W inning Beauties — A Ballet of 100 Hollywood Heartbreakers — A Supporting Cast of 2000

The Golden Gown Revue, displaying $100,000 worth
of Paris modes a year in advance of the styles

Presented by

Forei^ Representative ASSOCIATED EXHIBITORS Physical Distribute

Sidney Garrett Pathe Exchange, Inc.

Arthur S. Kane, President

September 8, 1923

E XHIBI T O R S II E R ALD

PRINCIPAL PICTURES CORPORATION

PRESENTS

KENNETH HARLAN
MILDRED DAVIS

TULLY MARSHALL
MAUDE GEORGE

MYRTLE STEDMAN
STUART HOLMES

<^tf modern Eve reaches for

the Jlpjole of^outh^ — •

BY OILBERT PATTEN
DIRECTED BY LAMBERT HILLYER,
SACRAMENTO PICTURES CORP.

JPrincipalPictures 5

M TEMPORARY MARRIAGE *
"EAST SIDE, WEST SIDE" -r "GOLD MADNESS"
" THE SPIDER AND THE ROSE "
"BRIGHT LIGHTS OF BROADWAY "

Thru
e acting
xchancjea
everywhere .
For foreign
ricjhts apply
direct to us.

PRINCIPAL
PICTURES

CORPORATION
LOEW STATE BLDG.
NEW YORK CITY

EXHIBITORS HERALD

(XiffordSElfelt

The Versatile Wonder Girl of ihe Screen

j-jr— . . n -H

€vcL€xz>~<3>^& }=ftS3^~£% ^J^yzj iu^yzk. pA^jpj g^jgftiJe!

f <Jhe White Rode " 'Breaks Oil UeceAxL*
at the Stnxnci <Hxeatt*e , Scut ^rcuici&co

CLASS. OF SERVICE

SYMBOL

WESTE

v UNION

CUSS OF SERVICE

SYMBOL

Day Letter

Blue

Day Letter

Blue

Night Message

Nits

Night Message

Nlte

Night Letter

N L

ECRAM

GEORGE W. E. ATKINS FIRST VlCOPReslDENT

Night Letter

N L

If none ol these Ihree symbols
appears alter the check (number ol
wordt) this >s a telenram. Olher-
flscits character is indicated by the
symbol copearina after the cnetk.

TEaLl

NEWCOMB CARLTON, president

II none of these three symbols
appears after the check (dumber of
words) this Is * telegram. Other-
"iseits character is Indicated by the
symbol appearing after the check.

RECEIVED AJ

1347 109 NL 2 EXTRA

1923 AUG 20 AM 4 33

SAN FRANCISCO CALIF 19

UNITED ARTISTS COEP

729 7 AVE NEW YORK NY
D f GRIFFITHS THE WHITE ROSE BLOSSOMED INTO FULL BLOOM IN SAN FRANCISCO
YESTERDAY OPENING TO THE GREATEST BUSINESS THE STRAND THEATRE HAS
ENJOYED FOR MORE THAN A YEAR BREAKING ALL PREVIOUS ATTENDANCE AND
RECEIPT RECORDS STOP TODAYS SUNDAY BUSINESS BEAT EVEN YESTERDAYS
TREMENDOUS RESULTS STOP THE AUDIENCES LOVED IT APPLAUDING SCENE AFTER
SCENE ACCOMPAINED BY HAND CLAPPING AT END OF EACH SHOWING STOP MR
GRIFFITH HAS AGAIN PROVED HIMSELF A MIRACLE WORKER AS MR GEORGE WARREN
DRAMATIC CRITIC OF THE SAN FRANCISCO CHRONICLE SO RIGHTLY SAID IN HIS
REVIEW STOP MR GRIFFITH IS TO BE CONGRATULATED FOR HIS NEWEST
CONTRIBUTION TO THE MOTION PICTURE WORLD STOP BEST WISHES

M L MARKOWITZ STRAND THEATRE

NOW BOOKING United artists Corporation

EXHIBITORS HERALD

September 8, 1923

CROWDS; Yes-But Speaking of
MONEY-We Are Proud to Let
YOU Read the Boxoffice Statements

"DOWN TO THE SEA IN SHIPS"

During the torrid month of August played to 140,000
PEOPLE to $75,058.82 at Balaban and
Katz ROOSEVELT THEATRE

(Seating Capacity 1576)
W. W. Hodkinson opens his books to the Exhibitor.

First Week

Box Office

Second Week

Statements

Third Week

Fourth Week

$22,601.25

$17,437.06

$17,344.07

$17,676.44

ENTHUSIASTICALLY LAUDED BY THE CHICAGO PRESS

W. W. HODKINSON CORP.

730 S. WABASH AVE. CHICAGO, ILLINOIS

RALPH SIMMONS, Manager

oA message

TO ALL EXHIBITORS

y T the Minnesota Convention of the Motion Picture Thea-
f \^ tre Owners of America, June, 1921, a resolution was passed
S authorizing the Board of Directors to investigate the situ-

ation relative to the formation of a theatre owners distributing
corporation.

At the Washington Convention of the Motion Picture Theatre
Owners of America, May, 1922, the committee on business rela-
tions submitted a unanimous report which was adopted by the
Convention unanimously, urging the Board of Directors and offi-
cers of the organization to continue further its activities in the
investigation of the formation of a theatre owners distributing
corporation.

The Board of Directors of the Motion Picture Theatre Owners of
America unanimously resolved that as the Motion Picture Thea-
tre Owners of America was purely a membership organization,
a separate organization be created for the distribution of pictures.

The Theatre Owners Distributing Corporation was formed De-
cember, 1922, for the purpose of supplying all theatre owners,
motion pictures of merit at fair prices under an equitable contract.

It was hoped that after the Motion Picture Theatre Owners of
America gave notice to the producers and the entire trade gener-
ally at Minnesota and at Washington, that relief was needed rela-
tive to the distribution of pictures, that these interests would give

some heed to this public notice by the theatre owners, but instead,
conditions have grown worse. The time for resolutions, confer-
ences and talks has passed.

The Theatre Owners Distributing Corporation will

distribute pictures in over thirty centers beginning in

October.

"PRODUCERS

An exhibitor owned and controlled distributing service for motion
pictures is now offered to all producers.

This distributing service embodies thirty-two exchanges fully
manned and equipped — a sales organization second to none in
the United States and an established clientele.

It is our purpose to offer to all producers the same equitable busi-
ness advantages that we, as theatre owners, expect for ourselves.

September 8, 1923

EXHIBITORS HERALD

NATIONAL ADVERTISING

FOR COSMOPOLITAN PRODUCTIONS

MEANS BIGGER BUSINESS FOR EXHIBITORS!!

6,085,212

WILL READ THIS
ONE -QUARTER PAGE AD

SUNDAY
AUG. 26th

(or Saturday Aug. 25th)
in the following papers

NEW YORK

CHICAGO

BOSTON

\ American
I Journal

\ Herald-Examiner
/ American
\ Advertiser
(American

BALTIMORE j^ican

WASHINGTON j^mes
/ Herald

SAN FRANCISCO (Examiner)
LOS ANGELES (Examiner)
SEATTLE (Post-Intelligencer)
DETROIT (Times)
FORT WORTH (Record)
ATLANTA (Georgian American)

SYRACUSE j Telegram
( American

ROCHESTER

S Journal
/ American

LOOK FOR NELL BRINKLEY'S FULL PAGE

IN COLORS ON MARION DAVIES IN
"LITTLE OLD NEW YORK

all Hearst papers Aug. 26th

The Greater
Movie Season's
Three Greatest
Hits

MARION DAVIES in "LITTLE OLD NEW YORK"

—The most perfect picture ever made— now playing to the
capacity of the new Cosmopolitan Theatre, New York City, at
two dollar prices. "One of the loveliest and simplest love stories."
[N. Y. World.] played by Marion Da vies, "one of the best
actresses on the screen." [N. Y. Tribune.] Watch for this
"Greater Movie." It's coming soon to enchant and enthrall you.

"ENEMIES OF WOMEN" — Sensation of England and

America. A masterpiece by Vicente Biases Ibanez, author of
"The Four Horsemen" and "Blood and Sand" with Lionel Bsrry-
more and an all star cast including Alma Rubens, The story of
Europe's most beautiful woman and a mad pleasure loving Prince
of Russia. Actually taken in Paris, Petrograd, the Riviera and
Monte Carlo. Now being shown at leading theatres. Ask when
at yours!

"WHEN KNIGHTHOOD WAS IN FLOWER"

Starring Marion Davies. Seen and enjoyed by mil-
lions all over the world. Over 7,000 theatres in United Sates
and Canada have shown this "supreme motion picture achieve-
ment of all time." If you have not thrilled over the beautiful
romance of Princess Mary Tudor, ask your theatre """p—1 to
play it soon or play it again.

COSMOPOLITAN PRODUCTIONS

Only the best — Always the biggest

The Entire 25
New Fox Specials

IF WINTER COMES
SOFT BOILED
THE ELEVENTH HOUR
ST. ELMO
MONNA VANNA
THE SILENT COMMAND
HELL'S HOLE
CAMEO KIRBY
NO MOTHER TO GUIDE
HER

THE GOVERNOR'S LADY
DOES IT PAY?
SIX CYLINDER LOVE
THE TEMPLE OF VENUS
AROUND THE TOWN

WITH MR. GALLAGHER

AND MR. SHEAN
THE BLIZZARD
NORTH OF HUDSON BAY
THE SHEPHERD KING
THE NET

YOU CAN'T GET AWAY

WITH IT
THIS FREEDOM
HOODMAN BLIND
THE SHADOW OF THE
EAST

1 THE ARIZONA EXPRESS |
THE PLUNDERER
GENTLE JULIA

om^prises

that make your Box
Office laugh*-—
the kind ofalaugh that

pay si

WILLIAM FOX

presents

mth'TOHVOhe Wonder Horse

ofPROCRESS

The most-discussed character
in modern fiction

He stood like Gibraltar

Buffeted by fate — down-
trodden — driven to the
wall — yet in the supreme
hour he stood like the
Rock of Gibraltar.

A "different kind" of hero.
Audiences are held spell-
bound. A picture of big
situations that will create

k^A new record for
attendance in your theatre

WUliamTojC presents

if Winter Comes

The motion picture version of
A. S. M. Hutchinson's novel

Jl HARRY MILLARDE PRODUCTION

WILLIAM FOX SHORT FEATURES

THAT GIVE YOUR HOUSE
A REPUTATION FOR
WELL-ROUNDED, SATISFYING PROGRAMS

FOX

EDUCATIONAL ENTERTAINMENTS

26 for the year

GOLD FISH
STORY

$500 for a prize fantail

Now playing

Ready Sept. 2

MYSTERIES of
YUCATAN

Discoveries Rivaling
Tut- Ankh -Amens Tomi

A LINCOLN J. CARTER

UP-TO-THE-MINUTE MELODRAMA OF LOVE AND PIRATES

with

CHARLES JONES SHIRLEY MASON

JUNE ELVIDGE ALAN HALE

A BERNARD J. DURNING Production
Scenario by Louis Sherwin

Bigger and Better

than

"The Fast Mail"

More Thrills
Swifter Action
More Exciting Situations
A Cast of Notables

Read these Press notices

The exhibitor who books this picture is sure to pack 'em
in. — Exhibitors Trade Review.

Thrill, thrills and more thrills. — Moving Picture World.

Thrills galore, suspense and action not to mention a subtle
touch of romance. — Exhibitors Herald.

Will please action lovers everywhere. — Motion Picture News.

If it's excitement they crave let them have this one. — Film
Daily.

It moves so quickly that if you wink you miss a thrilL —
The Morning Telegraph.

A red-hot, rip-snorting melodrama that is going to pull
the audiences right out of their seats. — Variety.

— and then Book without Delay!

ms is sure

ice tri

Whoop it up, boys !

You can get behind this one and push
it hard. It's got the goods.

Something new; something different
— a refreshingly original story with an
unusually strong cast.

A real audience picture — one that'll
please them all, old and young.

A tale of strange and thrilling adven-
ture in the picturesque Indian camps
and 'mid the rugged settings of the
great West. Filled with romance,
tragedy, pathos, sparkling with wit
and whimsical humor and a love story
that hits straight to the heart.

Imagine it — a little white girl brought
up as an Indian maid, beautiful beyond
compare, whom all the Big Chiefs of
the tribes for miles around seek as
wife. Fiery of temper, independent of
spirit, she greets her wooers with
a box on the ear and humbles
them in the dust.

But when she goes a-wooing!
Ah, that's a different story. She
picks her man, ropes and ties him
and paddles him off in her canoe.

And that isn't telling the
half of it, as you shall see
when you play this novel
feature with the sprightly
Colleen Moore.

Charles Anderson as
Black Frazer, who
won his girl at dice
and then went gun-
ning for her.

Walter Long as Bully
Joe H a g 1 a n d who
offered to fight the
world for a girl as
the prize.

Foreign Rights Controlled by
| Associated Rrst National Pictures Inc|
383 Madison Avenue, New 'York

Russell Simpson, as
B i g Jack Skinner,
who wooed and lost l'
and tried to win by
stealth.

Colleen Moore, a white girl
brought up in an Indian
camp, whose heart Red Skin
chiefs and white men tried
in vain to capture.

Lloyd Hughes, millionaire
woodsman, who ran from
women, but was roped, tied
and married by one.

Associated First National Pictures Ino presents

UNTRESS

during COLLEEN MOORE

Supported by
LLOYD HUGHES <? RUSSELL SIMPSON c
WALTER LONG <? CHARLES N ANDERSON

Story by Jiulbert ^botner * Adopted by
Percy Math - Directed by CynnOcer/Kolds *

Bela, who cracked a Big
Chief with an oar, fought
off a score of white lov-
ers and kidnaped the re-
luctant man she wanted.

Chief Big Tree, who tried to
make a squaw of a white
girl and got his in the neck.

Snitz Edwards, as Mus-
quoosis, whose cunning plot
brought two loving hearts
together.

EXHIBITORS HERALD

September 8, 1923

9Jws. H. %ce

presents

ISil

Written by Talbut Mundy and Bradley King and directed by John
Griffith Wray under the personal supervision of Thomas H. Ince, with an
exceptional cast, including Lloyd Hughes, Casson Ferguson, Eugenie Bes-
serer, James Corrigan, Eric Mayne, Louise Lester, and Winter Hall.

September 8, 1923

EXHIBITORS HER A I- I)

station

MayM?Avoy

HEN Thomas H. Ince makes a melodrama, all the world
knows it's packed with thrills and heart throbs.

An audience picture if there ever was one, it catches the
interest from the first flash and grows in intensity with
thrill upon thrill and punch upon punch.

From the gorgeous scenes of a New Orleans festival, with the
gay lilt, the song, the dance, of the carnival, it turns with vivid
flash to heart rending tragedy, then sweeps on with lightning
swiftness to terrific, awe inspiring scenes of the Mississippi
river breaking through its levees and sweeping all before it —
homes, farm and town, animals and human beings.

And above all it carries through it that human quality, that
heart interest, which Ince always registers — a girl, innocent,
beautiful, her reputation torn to tatters by a terrible trag-
edy, and a man who loves her — swept through fire and flood,
actually, physically, and through that fire and flood of emo-
tional stress before happiness comes.

Oh, WHAT a PICTURE! That's what your patrons will
say when they leave the theatre.

DISTRIBUTED BY ASSOCIATED
FIRST NATIONAL PICTURES, INC.

EXHIBITORS HERALD

September 8, 1923

7 FIRST RUNS
IN ONE CITY
AT ONE TIME

PLAYING IN CHICAGO
WEEK OF AUG. 26!

Roosevelt

NORMA TALMADGE

"Ashes of Vengeance"
Chicago

"HER REPUTATION"

with

May McAvoy

State Lake

KATHERINE MacDONALD

"The Scarlet Lily"
Central Park

"PENROD AND SAM"

Booth Tarkington's

Sequel to "Penrod"
Tivoli

JACKIE COOGAN

"Circus Days"
Riviera

JACKIE COOGAN

"Circus Days"
Rialto

JACKIE COOGAN

"Circus Days"

-andthats
what the proof
of^irst
National
leadership
means in
Chicago/

JvtAt llationdl Picture a

Foreign rights controlled by Associated First National Pictures, Inc., 3S3 Madison Ave., New York

<~ 1 1 III I I'l II III » I'U

J'l 'I'll I'll I'l 1 1 0

EXHIBITORS HERALD

The Independent Film Trade Paper

Vol. XVII

September 8, 1923

No. 11

IN THIS ISSUE

OF SPECIAL INTEREST

"The Man and the Hour," an editorial by Martin J. Quigley 22

Paramount Announces Its New Plan of Distribution 57

NEWS OF THE WEEK

Draft Will H. Hays to Direct Tax Repeal Fight, Urges Quigley 23

Northern California to Have One Big Organization 25

First Six Pictures for Vitagraph Announced by Sherman 26

M. E. Hoffman Announces List of Metro Premier Features 30

Baby Peggy to be Star in Feature Pictures for Lesser 31

Two Shows Daily at $1.65 Top, New Grauman Policy 31

George Walsh Selected to Play "Ben Hur" 31

Lubitsch Signed to Long Term Contract by Warner Brothers 32

Mary Pickford Will do "Romeo and Juliet" 32

Exhibitor League Will Seek Insurance Rate Adjustment 39

Two Fox Specials to Open on Broadway 40

PICTURES OF THE WEEK

Pictorial Section 33

Newspaper contest winner wUl go to Coast for filming of First National's "Flaming Youth"
.... Polly Archer selected as leading woman in Chick Sale Associated Exhibitors pro-
duction . . . Christie produces "Navy Blues" aboard Pacific Fleet flagship .... Players,
directors and general manager welcome Samuel V. Grand on arrival in Los Angeles ....
Fox's "The Silent Command" completed.

Executives of Famous Players-Lasky Corp 56

A Few of the Notables 89

Exploitation Pictures 43

WRITTEN-BY-EXHIBITOR DEPARTMENTS

"What the Picture Did For Me" 69

Letters From Readers 68

Money-Making Ideas 40

Letters to "The Theatre" 42

The Funny Side of Exhibition 24

SERVICE DEPARTMENTS

The Theatre, a department of practical showmanship 41

Reviews, staff appraisements of current offerings 49

Theatre Construction and Equipment 86

Public Rights League, a department of public relations 68

Short Subjects, what showmen are doing to make them pay 47

Newspictures, giving contents of current news reels 47

MISCELLANEOUS DEPARTMENT

The Week in New York, by John S. Spargo 38

Purely Personal, chatty items of exhibitor interest 68

With the Procession in Los Angeles, by Harry Hammond Beall 53

The Film Mart, production progress and distribution news 54

Chicago Trade Events 88

"They Say," discussions on various timely topics 32

"Retakes," a little humor now and then, by J. R. M 22

EXHIBITORS HERALD

September 8, 1923

The Man and the Hour

There is a traditional opposition among law makers to a repeal of any
revenue-producing measure that has once been gotten on the statute
books. Taxation continually mounts higher ; only very rarely is there any
lapse back to lower requirements. Governmental spending bodies usually
gear themselves to disbursing all the revenue in sight, and on the whole
it is foreign to their thought to tolerate the idea of letting go of any sub-
stantial means of revenue.

This means, certainly, that while the project of repealing the theatre
admission tax may not be an impossible one, it surely is a most difficult one.

Thus far in the industry there have only been informal discussions of
what is to be done toward getting the tax repealed, and how it is to be
done. All of this has served a good purpose in crystallizing the thought of
the industry, but a thousand years of the same sort of thing will not pass
even the first mile-stone on the road that must be traveled if the tax is to
be repealed.

Unfortunately, this business has never been able to face any of its
major problems without having the atmosphere charged with a disturbing
and destructive influence that consists of the personal ambitions of little
men who want to appear big, and also those who see in the industry's
problems only a means toward personal publicity and aggrandizement.

The present situation is typical.

A large number of groups, coteries and cliques see in the agitation for
the repeal of the admission tax a chance to capitalize for their own ac-
counts ; they see a chance to get themselves starred like the indifferent
actor who wants to dominate the picture even if by so doing he ruins every
chance of the picture becoming a success.

In many quarters there seems to be more concern about how the cam-
paign is to be conducted, and who is to conduct it, than in the desired vic-
tory itself. Such a condition renders impossible a project which, even
under the most favorable circumstances, would be extremely difficult.

Some sort of a concrete and practicable start toward the repeal of the
tax must be made, and made immediately, if the job is ever to be done
successfully, and our recommendation is that there promptly be formed an
industry-wide committee for the repeal of the tax. We urge that this com-
mittee be representative of the brains and energy of the industry, and that
there be included in it individuals who are identified with every important
branch and activity of the business.

We also recommend that the vital job of captaincy over this commit-
tee be urged upon Mr. Will H. Hays.

We urge that this be done neither in spite of Mr. Hays' association
with producers and distributors, nor because of this association ; but
simply because Mr. Hays is the one person identified with the motion pic-
ture industry who is best qualified in ability and in experience to do this
work.

We do not know whether Mr. Hays stands willing to enter this work,
but whether he is willing or not we feel that an effort should be made to
draft him into the leadership of the campaign, because under his leader-
ship we believe that the chaotic agitation that now exists would speedily
be boiled down into a definite and concrete means toward reaching the
sought-after goal, and that the industry in one of its most pressing emer-
gencies would have the benefit of the judgment, experience and energy of
a man whose qualifications for the work are surpassed by few if any out-
side the industry in America, and certainly no one inside the industry.

The time for action on the repeal is at hand, and Hays is the man of
the hour.

MARTIN J. QUIGLEY

EXHIBITORS

Published every Wednesday by Martin
J. Quigley.

Editorial and Executive Offices: 407
South Dearborn street, Chicago, Illi-
nois. (Telephone: Harrison 9248-
9249.)

Member, Audit Bureau of Circulations.

New York Office: 1476 Broadway. (Tele-
phone: Bryant 1368 and Bryant 5111.)

Los Angeles Office: Paramount Thea-
tre building, 5528 Santa Monica Blvd.
(Telephone Hollywood 8520.)

MARTIN J. QUIGLEY
Publisher £r Editor

All Editorial and Business Correspond-
ence should be addressed to the Chi-
cago Offices.

Subscription Price: United States and
Its Possessions, Mexico and Cuba,
$3.00 a year; Canada, $4.50 a year:
Foreign Countries (Postpaid), $6.00
a year. Single copy, 25 cents.

Vol. XVII

September 8, 1923

No. 11

Re -Takes

J. R. M.

STEINMETZ has the right idea. He
says when the world is run electrically
we won't have to work more than four
hours a day and 200 days a year.

* * •

And Charlie says further we can all
raise our own garden truck during our
leisure time, thus putting us in Plato's
class, 2000 years ago. Old Plat was great
on gardening, and he didn't get his seeds
from his congressman either.

* * *

If Steiny can only figure out a way to
wash an auto in four hours and give a fel-
low a couple of hours leisure to drive
around he'll be doing something for this
15-cent gas age.

* * *
Not So Good

Once in a while too much press-agent-
ing isn't healthy for a star. Especially
when it brings in the family linen, that
would best remain in the family closet.

* * *
Plugging a Good Week

This is the "Greater Movie Season" ac-
cording to Famous Players-Lasky Corp.,
and they're telling the cockeyed world
about it with an electric sign one block
long in Times Square.

* * *
Bert's In Again

Bert Ennis shoots us a line clean from
the Coast, where he is at present Holly-
wooding. Bert confesses he reads our
col. and likes it, especially when it men-
tions him. Atta boy, Bert.

* * *
Now's the Time

The time to get all het up over the
coal strike is in the Summer. It would
be a good time to pull a sympathy strike
wouldn't it, with the buying public singing
a hymn of hate while capital and labor
view the parade.

* * *

All That's Needed

Every oiice in a while somebody an-
nounces they are going to make comedies
"like the Drews used to make." The
principal trouble seems to be to get
somebody capable of filling the late Sid-
ney Drew's shoes.

* * *
They Know

Marshall Neilan's fame has spread to
Australia. We cop the following from a
Sydney paper "Everyone's" which terms
"Mickey" a different kind of director be-
cause:

He wears no puttees.

He blows no whistle.

He rings no gong.

He does not yell: "Quiet, please!"

He wears no wrist-watch.

He uses no megaphone.

He wears no trick hats.

He does not pull out his hair.

He whistles while he works.

He wears no sport shirt.

He does not cuss his players.

He does not lose his 'script.

He employs the service of a co-director.

Because he does not feel he knows it all.

He can act as well as he can direct.

He cannot keep a monocle in his eye.

He does not carry a cane.

He does not smoke a pipe.

He does not have photographs taken
of himself with his coat-collar up and his
hat pulled down over his eyes.

September 8, 1923

EXHIBITORS HERALD

Draft Will Hays to Lead Tax
Repeal Fight, Urges Quigley

DRAFT HIM!

(Copyright: Harris & Eiving)

WILL H. HAYS, who, Martin
J. Quigley believes, should be
drafted to direct industry's drive
for repeal of admission tax.

Film Man Nominated
For N. Y. Legislature

(Special to Exhibitors Herald)
NEW YORK, Aug. 28.— The Repub-
lican nomination for member of the lower
house of the New York state legislature
was accorded to Paul Goldman in the
seventeenth assembly district. This dis-
trict comprises one of the most populous
residential theatrical neighborhoods in
New York City, lying between 101st and
118th street.

The candidate is in charge of the edu-
cational department of the Famous Play-
ers Lasky Corporation in the New York
territory.

Made First National

Coast Publicity Head

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 28. — Malcolm
Stuart Boylan has been made West Coast
publicity director for Associated First Na-
tional. He takes the place of Jack Neville,
now touring the West for that company.

Frederick E. Stanley and Harold Mat-
son remain as executive assistants. Boy-
lan was formerly director of publicity at
Universal City.

Editorial Names Him as
The Man Best Qualified

Entire Industry Is Aroused to Situation—Coordination
Necessary to Win Victory

By EDWIN S. CLIFFORD
(Managing Editor, Exhibitors Herald)

Draft Will H. Hays to coordinate the scattered forces of
the motion picture industry and direct them in the coming fight
for the repeal of the federal admission tax!

This in substance is the appeal of Martin J. Quigley to the serious-
minded men of this business in an editorial appearing in this issue of
Exhibitors Herald.

Calls Hays "The Man of the Hour"

The editorial reviews the entire situation confronting the business.
Everyone is aroused to the necessity of action. A dozen different forces
are already at work. Repeal of any tax measure is admitted to be an ex-
ceptionally difficult task. Yet, after several weeks of agitation, no step
toward unity of effort has been initiated.

Then, pointing to the judgment, experience and energy of Hays, the
editorial concludes with the statement :

"The time for action on the repeal is at hand and Hays is the man of
the hour."

And there it is. The suggestion is
made. Whether it will be accepted by the
men who can act on it, remains to be seen.

Anticipates Old Objections

In writing the editorial, Mr. Quigley
shows that he was fully cognizant of the
conditions, the objections and the jeal-
ousies which have defeated all past at-
tempts at harmony within the business.

He flatly charges that a large number
of groups see in the agitation for the re-
peal of admission tax a chance to capital-
ize for their own accounts — that in certain
quarters there seems to be more con-
cern about how the campaign is to be con-
ducted and who is to conduct it, than in
the desired victory itself.

PUBLISHED twice a
year — new and in daily
use for six months — then
preserved for future ref-
erence—that's THE BOX
OFFICE RECORD— the
utmost in advertising
permanence.

It makes no effort to cajole or flatter
any of the warring factions.

Advocates Representative Committee

Under the Quigley plan, the tax fight
would be directed by a committee repre-
sentative of the energy and brains of the
industry and including individuals identi-
fied with every important branch and act-
ivity of the business.

He states that the suggestion of Hays
for the captaincy of this committee is
done "neither in spite of Mr. Hays' asso-
ciation with producers and distributors,
nor because of it."

In it, he admits that he does not know
whether Mr. Hays would be willing to
accept the post, but continuing declares
that effort should be made to "draft" him.
Plenty of Privates Available

Letters from scores of readers, state-
ments from exhibitors, distributors, and
producers personally interviewed, has
demonstrated that there are plenty of
"privates" ready to enlist for the move-
ment.

Organizations, which have already
jumped into the fight as separate units,
have already accomplished much of the
preliminary work.

The time for unification has arrived.
Mr. Quigley apparently is the first to offer
a concrete plan of action.

Trade Body Completes
Famous Players Probe

(Special to Exhibitors Herald)

BOSTON, MASS., Aug. 28.— Hearings
by the federal trade commission in the
probe of Famous Players-Lasky Corpor-
ation on charges of monopoly were con-
cluded in this city last week.

J. W. Conn of Concord, N. H., and
Walter G. Hartford, Pawtucket, R. I.,
testified. Conn declared he was forced to
sell his theatre to Famous Players for
$105,000. Hartford testified his relations
with the company had always been
friendly.

EXHIBITORS HERALD

September 8, 1923

May Get Injunction
Against Film Board

Exhibitor Asks State to File
Charges Under Anti-
Trust Laws

(Special to Exhibitors Herald)
KANSAS CITY, KAN., Aug". 28.— A
muddle which appears headed for serious
results, possibly the dissolution of the
Kansas City Film Board of Trade or an
injunction prohibiting several of the larg-
est film companies from serving exhibit-
ors of Kansas, developed this week in
Kansas City and Topeka, Kan., the state
capital.

Exchanges May Be Hit

The situation, which is the climax of a
long series of events occurring between
W. B. Rogers of the Columbian theatre,
Wamega, Kan., and exchanges of Kansas
City and exchange members of the joint
board of arbitration, may result in the
filing of a charge under the Kansas Anti-
trust law by Charles B. Griffith, attorney
general of Kansas, against exchange
members of the film board.

The facts, briefly, are: Mr. Rogers,
who states he was oversold on pictures,
received notices from time to time to
appear at hearings of the joint board of
arbitration, but did not do so. Finally,
registered letters, mailed on the same
date, he alleges, from several film com-
panies, demanding deposits approximat-
ing $1,200.00 and threatening discontin-
uance of service, were received. Mr.
Rogers's next step was to retain an at-
torney and attend a joint board of arbi-
tration meeting in Kansas City, which
brought no concise results. Mr. Rogers

One Large Theatre
Or Two Small Ones?

Are you in a community where
there is a demand and a need for
another theatre? Are you going
to meet this demand by erecting
another house twice the capacity
of your present theatre or is it
policy for you to solve this situa-
tion by erecting another small
playhouse?

That's a problem, isn't it? And
just such a condition is fully dis-
cussed in an article by a prominent
theatre architect in "BETTER
THEATRES" for September which
will be published in the next issue
of the HERALD.

then went to Topeka, retained an attor-
ney there, and requested of Attorney
General Griffith that charges under the
anti-trust statute be filed against ex-
change members of the Kansas City Film
Board of Trade.

Great Harm Seen Possible

Before consenting to use the name of
the state in such a charge, Mr. Griffith
requested a preliminary hearing in order
to ascertain the merits of the case. The
meeting was held in Topeka Tuesday and
it appeared to be the consensus of opin-
ion among non-participating exhibitors
who attended the hearing that Mr. Grif-
fith may be inclined to file the charge
under the name of the state of Kansas.
The injunction, if granted even tempo-
rarily, it is believed, would be disastrous
to every theatre owner of Kansas, while
the dissolution of the film board would
be a blow to the exchanges, as they are
functioning smoothly at present.

Has Close Call When Car Is Caught
In Mountain Torrent

(Special to Exhibitors Herald)
DENVER, COLO., Aug. 28.— G. A.
Parfet, branch sales manager for Asso-
ciated Exhibitors in this city, had a nar-
row escape from death recently while on
a sales tour of Rocky Mountain towns.
He was motoring down one of the dry
canyons when suddenly, around a bend,
a wall of water about five feet deep
caught him in its rush. Parfet jumped

just as the car turned over, and landed
in muddy water over his head.

Fortunately, another machine which
had been trailing a short distance behind
arrived on the scene and by forming a
human chain the two men and a woman
managed to rescue Parfet, whose car con-
tinued to go down the canyon turning
over as it went. Following the rescue the
entire party built a fire on the bank and
were forced to remain there all night.

Tjjefuni^Side

Exhibition

By S. A. HAYMAN
(Lyda Theatre, Grand Island, Neb.)

Many years ago I ran a film called
"The Victim of the Mormans." The
house was jammed from the curtain clear
back to the doors. Everything was very
quiet when all at once some old grey
haired man, during the scene where the
villain was choking his victim, jumped up
and yelled at the top of his voice, "Biff
him, darn him, biff him."

Another funny incident happened many
years ago, when Mr. McCarthy and my-
self, two young fellows both single, ran
the Lyda theatre. A lady and gentleman
with a little tot in a baby buggy entered
our theatre. They must have been very
interested in the picture for when the
show was over they went away and for-
got the baby buggy, leaving it in the
lobby. The next morning when Mr. Mc-
Carthy entered the theatre we were sur-
prised to find an empty baby buggy set-
ting in the lobby. We advertised a
number of times for the owner to come
and recover his baby buggy but he never
showed up, so that the buggy set in the
lobby for weeks and as we were both
single men we did not know just what
to do with the buggy. The newspapers
and people in general had a big laugh
over this circumstance.

By J. F. HILEMAN

(Broadway theatre, Mt. Pleasant,
Mich.)

The thing that struck me as being funny
occurred in my house a few weeks ago at
a Saturday matinee. There was consid-
erable noise in the front of the house. I
went down and a girl of about 8 years of
age settled back in her seat. I asked her
what she was doing and she replied that
a boy had spit on her. I asked her what
she had done to him and she replied that
she had spit on him, too. She had a
bright eyed girl of 4 years with her. I
turned to the little girl and asked:

"What did you do, honey?"

"I didn't have any spit," she replied.

By HARRY HOBOLTH

(Maxine Theatre, Imlay City,
Mich.)

Funny experiences that make you mad:
I am opening tonight with Harold
Lloyd in "Safety Last." Have boosted
it for twenty miles around. Just had a
man that ought to have an ounce of
brains stop at box office window and ask:
"Say, Harry, what's the name of the
feature tonight you're running with this
Lloyd comedy?"

September 8, 1923

EXHIBITORS HERALD

Two Follies Girls in
Sam Wood's New Film

(Special to Exhibitors Herald)

NEW YORK, Aug. 28— There are
many ways of breaking into motion pic-
tures but the surest way is by being "dis-
covered." In Sam Wood's latest picture,
"His Children's Children," now in pro-
duction at the Paramount Long Island
studio, there are two recent discoveries —
Dorothy Mackaill and Mary Eaton. Both

Mary Eaton

Dorothy Mackaill

hail from the New Amsterdam theatre
where Mr. Ziegfeld glorifies the Ameri-
can girl in his productions.

Miss Mackaill was given her first pic-
ture work in Marshall Neilan's "Bits of
Life." In the short space of two years
she has played in "A Woman's Woman,"
"The Isle of Doubt," "The Inner Man,"
"Mighty Lak a Rose," "The Fighting
Blade," with Richard Barthelmess, and
"His Children's Children." Mary Eaton,
star of the Follies for three years, was
discovered by Sam Wood, who searched
the New York theatres for a girl to play
the role of Mercedes in "His Children's
Children."

New Sales Manager
Of'U" Reaches U. 5.

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — E. J. Smith,
newly appointed general sales manager of
Universal Pictures Corporation, arrived
in New York from London last week and
assumed the new role invested upon him
by Carl Laemmle. Smith formerly was
general manager of the European Motion
Picture Co., Ltd., of London, a distribut-
ing organization and the British handlers
of the Universal product.

Smith's arrival in America is the signal
for the what is planned as the biggest
sales drive ever staged by the Universal
organization.

Will Issue Stock

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Preferred
Pictures Corporation will issue 10,000
shares of preferred stock, according to an
announcement by Al Lichtman, president,
J. G. Bachmann, treasurer, and B. P.
Schulberg, producer of Preferred Pic-
tures. This preferred stock is to bear 8
per cent dividend on a par value of $100
a share. With each share of preferred
stock is given as a bonus one share of
common stock.

Preferred Opens Branch

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Preferred
Pictures Corporation has opened an ex-
change at 729 Seventh Avenue. Harry
Danto is in charge.

Northern Californians to
Have One Big Organization

Independent and Chain Exhibitors and Exchange
Managers Joined in A. A. I. of C. — Van Osten
Is Secretary-Manager

(Special to Exhibitors Herald)
SAN FRANCISCO, Aug. 28.— One of the most interesting experi-
ments in the "Hands across the Table" policy, which has yet been tried
in the motion picture industry, has been launched in this city.

Three groups — -the independent exhibitor, the chain exhibitor and the
exchange manager — are banded together in one organization under the
name of the Allied Amusement Industries of California. Arbitration is to
take the place of the old fashioned "dog eat dog" system.

Present United Front foi Good of Business

Dirty linen, if there is any, is to be washed inside the business. To
the public, every branch of the industry in Northern California is to
present a solid front. The first great movement under the new scheme
of things is to be a campaign for the repeal of the admission tax, but
already many other big undertakings have been outlined.

He declined to entertain the offer until
he had brought the affairs of the M. P.
T. O. into tip-top shape. Accomplishing
his goal, he accepted the post and ten-
dered his resignation of the M. P. T. O.
Invites Exhibitors to Join
In presenting his resignation to the
independent exhibitor organization, he in-
vited the entire membership to go with
him into the Allied Amusement Indus-
tries. The proposition was accepted and
immediate steps towards dissolving the
M. P. T. O. A. taken.

"It will be my purpose to promote
harmony and cooperation rather than
rancor and disorganization that seems to
predominate in the industry between the
exhibitor, producer and distributor,"
stated Mr. Van Osten.

"While the exchanges are members of
the organization, if the exhibitor members
cannot have their difficulties amicably
adjusted through arbitration and friendly
discussion within the house itself, then
they had better discontinue housekeeping.

"All of the civic, industrial and national
disputes and wars have had to adjust the
wreckage payment and prosperous re-
sumption of business affairs, across the
table of arbitration. If it is going to be
impossible to stabilize this business with
feet under the table and hands and heads
above it, the wreckage is done and it is a
sad condition of affairs indeed."

All Big Houses Included
The Allied Amusement Industries of
California includes all of the big first-run
theatres: the Granada, California, Im-
perial, Portola, controlled by the Herbert
L. Rothchild Enterprises; the Ackerman
and Harris houses, the West Coast Thea-
tres, Inc., including Loew's Warfield, and
the Orpheum and legitimate houses.

The M. P. T. O. brings into the organi-
zation most of the independent theatre
owners in Northern California. All of its
officers, including C. C. Griffin, president
and a national figure for years in exhibi-
tor activities, have been wholeheartedly
in favor of the movement.

The amalgamation means the dissolu-
tion of the M. P. T. O. of Northern Cali-
fornia, which some time ago formally
withdrew as a unit of the M. P. T. O. A.
Its entire membership will go into the
Allied Amusement Industries.

Van Osten Effects Unity

Responsible for the amalgamation in a
large measure is Thomas D. Van Osten,
former managing director of the M. P. T.

O. N. C, who on
September 1 will
become manager-
secretarv of t h e
A. A. I. C.

For years he
worked ceaseless-
ly to promote a
spirit of coopera-
tion and fellow-
ship between the
various interests
in the business.

Several weeks
ago he was asked
to accept the po-
sition as manager-
secretary of A. A.

T. D. VanOsten

I. C, which at that time was made up of
"big" exhibitors and exchange managers.

Sept

IV^ORE authors than the
•"'dictionary — every author
an exhibitor— every "story"
a chapter in the history of
the picture business — THE
BOX OFFICE RECORD is
the best written and best
read advertising medium in
the field.

Carleton Moves Office

(Special to Exhibitors Herald)
NEW YORK, Aug. 28.— Office of Carl
Carleton Pictures Corporation were
moved last week from 729 Seventh ave-
nue to more spacious quarters at 565
Fifth avenue. Carleton will continue to
produce on the coast: his most recent
production is "The Flying Dutchman"
which F. B. O. is distributing.

EXHIBITORS HERALD

September 8, 1923

Barbara LaMarr signing a contract with Associated Pictures Corp. in New York.
(Left to right) Marcus Jacobowsky, president of Associated Pictures. Jack Dough-
erty, Miss LaMarr's husband, Arthur Sawyer, director general, and Herbert Lubin,
secretary of Associated Pictures. Arrangements have just been concluded whereby
the star's pictures, to be produced by Associated Pictures, will be issued under
a franchise from First National.

First Six Pictures for Vitagraph
Announced by Sherman

Basil King Novel, First on Schedule to Be Finished for
Publication in November

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — Harry A. Sherman, president of Sherman Pro-
ductions, which will produce a series of specials for distribution by
Vitagraph, announces that Basil King's "Let No Man Put Asunder"
will be the first novel to be filmed. Negotiations have been completed
whereby Sherman has obtained rights from Harper Brothers to more than
a score of novels from the pens of popular writers.

OF these the "Cat and the Canary," by
Margaret Cameron; "Borrowed Hus-
bands," by Mildred K. Barbour; "The
Road That Leads to Home," by Will E.
Ingersoll; "The Rising Tide," by Mar-
garet De Land; "A Successful Wife," by
Marie Van Vorst and "The Fruits of De-
sire," by N. Harben, are scheduled for
production in the order named. The
Basil King story will be completed for
November publication, it is expected.

* * *

Associated, with Mr. Sherman in the
enterprise, is H. B. Miller, pioneer mo-
tion picture executive of Pittsburgh. Mil-
ler has undertaken the financing of the
newly-formed Sherman company. For the
six productions that are to be released
through Vitagraph capital to the extent
of $500,000 will be underwritten and an
additional half million dollars is to be ex-
pended in the production of additional
product.

Miller's experience in the motion pic-
ture industry dates back to the period
when in association with the Messrs. R.
A. Rowland and John B. Clark he was one
of the principal factors in the formation
and financing of the Metro Pictures Cor-
poration. He was also one of the original

stockholders in the Pittsburgh Paramount
Exchange.

"The three most important essentials in
successful motion picture production,"
states Mr. Sherman, "are first the title
from a box office standpoint; secondly,
the story and author from a production
standpoint, and finally the director, who
handles the visualization of the story for
the screen. Too many producers are apt
to lean too heavily toward the artistic side
and not sufficiently in the direction of the
box office in making pictures.

* * *

From my experience of many years as
an exhibitor, I believe I have obtained
considerable insight into the needs of the
exhibiting fraternity, possibly that is my
reason for insisting that the greatest value
of a picture is a box office title. How-
ever, I am going to proceed on that basis,
although no artistic detail is going to be
overlooked in the making of the pictures,
but the general idea is to turn out pictures
with a commercial value to the exhibitor,
pictures that will not only draw his pa-
trons to the box office, but likewise enter-
tain them after they have come, and this,
with an idea at the same time that the
exhibitor is going to make money by the
showing of our product."

Johnson to Produce
Eight F. B. O. Films

New Contract Stipulates That
Producer's Mother Shall
Write All Stories

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — E m o r y
Johnson, producer of "In the Name
of the Law," "The Third Alarm"
and "Westbound Limited" for F. B. O.,
has signed a contract with that company
under which he will produce eight more
pictures for Film Booking Offices. The
new agreement covers a period of two
and a half years and involves more than
two million dollars in production expen-
diture.

Is Now Making "The Mail Man"

The contract also provides that Emory
Johnson's mother, Mrs. Emilie Johnson,
shall prepare all of the stories and write
all the scripts for the Johnson attractions,
in addition to assisting her son in filming
the productions.

Following the completion of "The Mail
Man," the final scenes of which are now
being shot at the Powers studios in Hol-
lywood, Mr. Johnson will begin work
under the terms of his new agreement.
Films to Be More Lavish

"Future Johnson attractions will be
produced on a more lavish scale than any-
thing he has attempted in the past," ac-
cording to J. I. Schnitzer of F. B. O. "He
will, however, continue to produce only
pictures which are fashioned for aggres-
sive showmanship. They will be in every
sense of the word box-office pictures,"
says Mr. Schnitzer.

Big Pictures Will Be
Policy of New Film
Victor Fisher States

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Big produc-
tion, offered on an equitable franchise
plan, will be the policy of the recently
organized Mammoth Pictures Corpora-
tion which will handle the output of
Fisher Production, it is announced by
Victor B. Fisher, vice-president and gen-
eral manager of Mammoth.

According to Mr. Fisher, there is a
country-wide demand for pictures of high
merit, produced on a lavish scale and
upon the principle of "dollar on the screen
for dollar spent in the studio."

A film version of "Youth Triumphant,"
George Gibbs' novel, is the first of the
Fisher production. Seven more pictures
are scheduled to follow.

A. Canter, who until recently was sales
manager of the Associated Photoplays,
has been appointed assistant to Mr.
Fisher and Southard Brown made head
of the advertising and publicity depart-
ment.

Ohrt, Service Manager
Of Universal, Resigns

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— John B. Ohrt,
who for the last year and a half has been
the general service manager for Univer-
sal, co-ordinating the service of supply
among the branches of the organization,
has resigned to establish an accounting
and efficiency bureau under his own
name.

Ohrt's future plans contemplate the
building up of an accounting and effi-
ciency organization which will be avail-
able for any film concern needing expert
business systematization.

September 8, 1923

EXHIBITORS HERALD

Theatre Owners Firm Ready
To Begin Distribution Work

Product Acquired and Exchanges and Sales Forces
Have Been Arranged — Plan to Publish First
Picture in October

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — The Theatre Owners Distributing Corpora-
tion, which was organized as the result of a resolution adopted at the Min-
neapolis convention of the Motion Picture Theatre Owners of America,
and work on the formation of which was commenced immediately after
the Washington convention, is to become active in picture distribution and
promises to at once become a factor in the industry.

The first notice of activities is in the form of an ufhcial advertising an-
nouncement printed in this issue of the Exhibitors Herald.

Will Have Distribution in Thirty Centers

■ This shows that the corporation which is exhibitor owned and ex-
hibitor controlled, will distribute pictures in more than thirty centers
beginning in October. The distributing service embraces thirty fully
manned and thoroughly equipped exchanges, and a sales organization the
equal of any in the country.

Tax Fight May Bring
Exhibitors Together

Several Meetings Recently Held
With Cohen, O'Reilly,
Brandt Participating

(Special to Exhibitors Herald/

NEW YORK, Aug. 28.— That the tight
for the removal of the admission tax will
have a far-reaching effect in bringing to-
gether the many warring factions of ex-
hibitors' organizations throughout the
country, is the belief of some of the men
best posted in exhibitor politics.

May Forget "Differences"

An evidence of this trend is the fact
that several meetings have been held re-
cently, the participants of which were
Sydney S. Cohen, Charles L. O'Reilly
and W illiam Brandt. These leaders re-
spectively of the M. P. T. O. A., the
Theatre Owners Chamber of Commerce
and the Motion Picture Theatre Owners
of New York have not been on speaking
terms since the Washington Convention
and the feeling between them is said not
to have lacked bitterness.

As the result of these sessions a con-
certed fight will be made to secure the
removal of the admission tax, and Michi-
gan, Minnesota and all other sections of
the country affected by exhibitor politics
will be invited and are expected to forget
all differences for the moment and join
in this "Get Together."

It is pointed out that this is not a move-
ment by or for any one exhibitor organi-
zation, whether national, state or sectional,
but is purely and simply a movement for
the benefit of exhibitors generally, and is
of such moment that political differences
should be laid aside that a unified front
of the whole industry may be present.

See Compromise Relief

One of the questions to which the ex-
hibitors are giving serious thought is just
how much of a cessation of the tax should
be asked. A general removal of the tax
would include the so-called legitimate
theatres, baseball, boxing and a number
of other sports and amusements. In view
of expressions from administration lead-
ers at Washington it is not believed that
the powers that be in national law making
would look with favor on a complete re-
moval of the tax, but would consider a
compromise which would give relief
where it is most needed — namely, relief
for the small exhibitor.

Seitz Finishes Latest
Chapter- Play for Pathe

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— George B.
Seitz has completed his latest serial for
Pathe publication, the story an adaptation
by the former actor-producer, from Em-
erson Hough's novel, "The Way of a
Man," which is also being edited to fea-
ture length. Allene Ray and Harold Mil-
ler have the leading roles with Lillian
Gale in a comedy characterization.

Mr. Seitz's plans for the future, after
"The Way of a Man" is edited and titled,
point to his directing a feature production
founded upon a unique idea of his own.

Made Goldwyn Manager

(Special to Exhibitors Herald)

BOSTON, MASS., Aug. 28.— Maurice
Wolf has been appointed resident man-
ager for Goldwyn Cosmopolitan in this
city. Mr. Wolf w-as formerly in charge
of Goldwyn's Los Angeles exchange.

Immediately after the formation of the
corporation in December. 1922, plans
were at once laid for the purpose of se-
curing product satisfactory to the exhibi-
tors. This has been accomplished, it is
declared, and the distribution of the first
of these pictures, which has been com-
pleted on the West coast, will begin in
October.

Further Announcements to Follow

The name and character of the first

production has not as yet been made
known, but the announcement of this,
the officers of the corporation assert, will
go a long way towards satisfying the ex-
hibitors of the country that their needs
have been fully studied and cared for.
The purpose of the formation of the cor-
poration is to supply pictures of merit to
all theatre owners at fair prices and un-
der an equitable contract.

Following are the officers of the Thea-
tre Owners Distributing Corporation:

W. A. True, president; Harry Davis,
vice-president; L. J. Dittmar, treasurer;
W. D. Burford, secretary, and Sydney S.
Cohen, chairman of the board of directors.

Others Interested in Firm

Other exhibitors whose names are
listed in the initial announcement are:
Midwest Theatres, Inc., Chicago, 111.; L.
M. Rubens, Joliet, 111.; R. F. Woodbull,
Dover, N. J.; W. W. Watts, Springfield,
111.; Martin G. Smith, Toledo, Ohio: John
A. Schwalm, Hamilton, Ohio; Fred See-
gert, Milwaukee, Wis.; C. A. Lick, Fort
Smith, Ark.; Fred Wehrenberg, St.
Louis, Mo.; Joseph Mogler, St. Louis,
Mo.; J. Silverman, Altoona, Pa.; H. W.
Scherer, Johnstown, Pa.; C. E. White-
hurst, Baltimore, Md.: A. R. Pramer,
Omaha, Neb.; William Bender. South
Bend, Ind. ; M. C. Gerhart, Fort Collins,
Col.; Harry E. Huffman, Denver, Col.;
W. A. Mendenhall, Boise, Idaho; Eli W.
Collins, Jonesboro, Ark.: Joseoh W.
Walsh, Hartford, Conn.: Frank G. Hel-
ler, Kokomo, Ind.; Merle Davis. Butte,
Mont.; Glenn Harper, Los Anareles. Cal. ;
Samuel Perl'n, Oakland, Cal.; Ray Grom-
backer, Spokane, Wash.: W. C. Hunt.
Philadelphia. Pa.; E. M. Fav, Providence,
R. I.

Many States Represented

Howard Smith, Buffalo, N. Y.; S. H.
Borisky. Chattanooga, Tenn.; Fred Dolle

Louisville, Ky. ; Ralph Talbot, Tulsa,
Okla.; A. B. Momand, Shawnee, Okla.;

G. C. Schmidt, Indianapolis, Ind.; E. H.
Bingham, Indianapolis, Ind.; Charles
Stern, Bangor, Maine; Robert Codd.
Niles, Mich.; David Adams, Concord, N.

H. : Charles P. Sears, Nevada, Mo.; Jo-
seph Phillips, Fort Worth, Tex.; Thomas
Arjthur, Mason City, Iowa.

Twin City Operators
May Desert Booths;
Others Get Increase

The question of operators' wages is oc-
cupying attention in several sections of
the country at this time. At St. Paul and
Minneapolis exhibitors have been con-
fronted with a request for an increase in
wages ranging from 25 to 33 per cent. An
increase of 10 per cent has been offered
by the theatre owners but no agreement
has been reached and a walkout is threat-
ened for September 2.

Following several days of negotiation
the wage question involving operators
and musicians at Atlanta, Ga., has been
settled, an increase having been granted.

Operators and theatre owners in Chi-
cago have reached an amicable agree-
ment that goes into effect September 3
and covers a period of one year.

Novel One Reel Made
For Talmadge Picture

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Perhaps the
most unique one-reeler ever made in New
York is the film of the 16th Century Min-
uet as danced in "Ashes of Vengeance" at
the Apollo theatre which was produced
on the Mall in Central Park and is to be
shown at the Loew theatres.

Twelve girls most resembling Norma
Talmadge in face and figure were selected
by Flo. Ziegfeld. These were loaned the
magnificent brocaded costumes of the
period of Charles IX, worn by Miss Tal-
madge in "Ashes of Vengeance." The
one-reel picture will be shown in all of
the forty-four Marcus Loew theatres
throughout Greater New York. The
"Ashes of Vengeance" minuet was di-
rected by John Emerson and Anita Loos.

EXHIBITORS HERALD

September S. 1923

X
X

1 923 a Year of B lg Sets

Nineteen-twenty-three in picture production stands
out as a year of big sets. Many West Coast sets of un-
usual magnitude have been pictured in this paper. Now
the East Coast contributes a striking entry.

That it surpasses in magnitude and exceeds in expense any set ever
designed for the filming of a photoplay in the East is the claim put forth
for that which has just been completed behind the Cosmopolitan Studios at
127th Street and Second Avenue, New York, and which will be used in the
making of "Yolanda," Marion Davies' next super feature for the Cosmopoli-
tan Corporation. This particular set, representing the castle of Charles,
Duke of Burgundy, father of Princess Yolanda, impersonated by Marion
Davies, covers almost a square block.

It entails two towers, fifty-six feet high, and a third that towers 113
feet above the ground. A moat 217 feet long, eighty-seven feet wide and
eighteen feet deep has been constructed. It holds fifteen feet of water into
which scores of horses will dive in one episode.

The set was constructed at a cost of almost $75,000 and the filming of the
scenes, including all expenses, is expected to exceed $152,000. The com-
pany will work on this set for two weeks, carrying 800 extras and almost
150 horses. One of the features will be a jousting tournament.

"Yolanda," from the story by Charles Major, has been adapted to the
screen by Luther Reed. Robert G. Yignola, who directed Miss Davies in
"Knighthood" is handling the megaphone. Joseph Urban is designing the
settings.

2ZXJC

EXHIBITORS HERALD

September 8, 1923

M. E. Hoffman Announces List of
Metro Premier Features

Pictures Represent Worlds of For em os t Writers With
Prominent Players in Casts

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— Announcement is made by Milton E. Hoff-
man, production manager, of the stories and pictures which will com-
prise Metro's Premier Features for 1923-24. Mr. Hoffman, who has
spent much time in search of material obtaining the works of prominent
writers for this series, has just purchased "Woman's Intuition," an original
story by Sada Cowan and Howard Higgins, completing the list for the
season.

Milton E. Hoffman

THE other Premier Features as an-
nounced by Mr. Hoffman include, "The
Eagle's Feather." by (Catherine Newlin
Burt; "Held to Answer," by Peter Clark
MacFarlane; "The
Living Past," by
William J\ Locke:
"Desire," by John
B. C 1 v m e r and
Henr y R. Sy-
m o n d s ; "T h e
Book of Fate,"
and "Borrowed
P 1 u m age ," by
Natalie d e
Palmer. Produc-
tion h as been
completed on two
of these features,
while the others
are in the course
of production or
having scenarios prepared. All will be
finished several months in advance of pub-
lication dates, it is stated.

James Kirkwood, Lester Cuneo, Mary
Alden, Elinor Fair, George Siegmann,
Crauford Kent and William Orlamond
have been selected as the principal play-
ers in "The Eagle's Feather." This story,
which originally appeared in Cosmopolitan
Magazine, is declared to be the finest
thing Katherine Newlin Burt has written.
Edward Sloman directed it from the sce-
nario by Winifred Dunn.

In "Held to Answer" Mr. Hoffman be-
lieves Metro has an unusually strong
drama. House Peters, Evelyn Brent,
lames Morrison, John Sainpolis and Bull
Montana are numbered among the promi-
nent players in the cast. The story, by
Peter Clark MacFarlane. was directed by
Harold Shaw.

"The Living Past" is an adaptation of
one of the greatest novels ever written by
William J. Locke. Mr. Hoffman describes
it as a real showman's picture, one that
should prove its worth at the box office.
Production details on "The Living Past"
are now being arranged.

For "Desire" Mr. Hoffman announces a
cast of popular players. John Bowers,
Marguerite De La Motte, David Butler.
Estelle Taylor, Walter Long, Edward
Connelly and Ralph Lewis enact the more
important roles. The original story bv
John B. Clymer and Henry R. Symonds
was directed bv Rowland V. Lee. The
photodrama tells the story of a wealthy
girl who marries the family chauffeur and
that of a poor music master's daughter
who falls in love with a young million-
aire.

* * *

Mr. Hoffman is now completing the se-
lection of the cast and the arranging of
other details for the filming of "The Book
of Fate." This picture, it is predicted.

will register as one of the outstanding
triumphs of the coming season.

"Borrowed Plumage" is announced as
a story with a daring theme and plot de-
velopments that will hold the interest. It
was written by Natalie de Palmer and
will also boast an all-star cast.

"Woman's Intuition." the story just
purchased by Mr. Hoffman to complete
the series of Metro Premier Features, will
soon be in production. Miss Cowan and
Mr. Higgins, the co-authors, were also re-
sponsible for Mae Murray's forthcoming
Metro production, "Fashion Row."
* * *

"Desire," "The Eagle's Feather" and
"Held to Answer" have already been com-
pleted.

Report First National
Will Get Distribution
Of Principal Product

(Special to Exhibitors Herald)

NEW YORK. Aug. 28.— Sol Lesser
and Mike Rosenberg, who are in confer-
ence with Irving M. Lesser in the Eastern
offices of Principal Pictures Corporation,
declare that as yet no distribution for the
forthcoming season's product of Pruicipal
has been made.

Gossip along New York's film row is
rife as to whom will obtain the Principal
Pictures Corporation's season output.
Some of the Eastern executives claim it is
an easy slide for First National but others
seem dubious that that organization will
receive the deal. It is stated the matter
will be closed within a week. Productions
totalling several millions of dollars are
involved. They include several Harold
Bell Wright features, the recently com-
pleted "Meanest Man in the World," a
series of Harry Langdon comedies and
the series of Louis Tolhurst insect educa-
tional pictures.

Sol Lesser sails for Europe on the
Leviathan September 8.

Changes in Field Are
Announced by Selznick

(Special to Exhibitors Herald)

NEW YORK. Aug. 28.— David R.
Blyth, director of sales and distribution,
of Selznick Distributing Corporation, an-
nounces the following changes in the
sales force:

Irving Gumberg. Jersey salesman, has been
placed in that territory, succeeding Anthony Ricci,
resigned. J. D. Jameson has the South Brooklyn
t»rritory formerly handled by Seymour Schussel.
the latter having been made assistant to Mr.
Adler. Mr. Schussel. in addition to his office
duties, is handling part of the territory of Upper
New York, formerly worked by I.ouis Weinberg,
also resigned.

Marr Made Assistant
General Manager for
Associated Exhibitors

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — John S.
Woody, general manager of Associated
Exhibitors has announced the appoint-
ment of Alan D.
Marr as assistant
general manager.
Mr. Marr has
been assistant
general manager
of the organiza-
tion since last
September.

With his pro-
motion Mr. Marr
becomes lieu-
tenant to Mr.
Woody for the
second time, hav-
ing been assistant
to him when the
latter was general
manager of Realart Pictures Corporation.
Mr. Marr has held important positions in
the banking world, and was general sup-
erintendent of the
American News
Compan y and
spent four years
as a certified pub-
lic accountant be-
fore entering the
picture industry.
Going to Realart,
he remained with
that company
until its absorp-
tion, nearly two
years ago. when
h e accepted a n
offer from Arthur
S. Kane Picture
Co rporati o n.

Alan D. Marr

Floyd Lewis

Soon after joining that organization Mr.
Marr became assistant general manager,
serving under John C. Raglund, continu-
ing in this position until his appointment
as assistant general sales manager of As-
sociated.

Floyd Lewis has been added to the list
of special representatives of Associated
Exhibitors by Mr. Woody. Mr. Lewis
has left for St. Louis, which will be the
pivot of his activities.

Bromberg Holds Sales
Meeting in the South;
New Product Acquired

(Special to Exhibitors Herald)

ATLANTA, GA., Aug. 28. — Branch
managers and salesmen of Progress Pic-
tures, Inc., held a three-day get-to-gether
meeting here on the return from New
York of A. C. Bromberg who has ac-
quired a number of pictures which Prog-
ress will distribute.

Among them are such features as "The
Broken Violin", "The Little Red School-
house", "The Rip Tide", "Man and Wife"
a Jack Hoxie and Bill Fairbanks series
and ten five-reel Westerns featuring Ed-
mund Cobb.

Those present at the convention were: "Detour"
Burckhaller, Robert Ingram, Heck Everett. L. J.
Herrmann, H. J. Herrmann, A C. Bromberg,
Tracy Barham, J. A. Vance. H. Brown. J. Rey-
nolds. Perry Spencer, W. C. Costephens, R. I.
Robinson, H. P. Laseter. Among the ladies pres-
ent were: Mrs. A. C. Bromberg. Mrs. T. Barham,
Miss Mary Cook, Mrs Ingram, and Mrs. WB-
lard Patterson, editor of the weekly Film
Review.

Bromberg also handles the Educational
product in this territory.

September 8, 1923

EXHIBITORS HERALD

Out

Sept.

PICTURE titles don't mean
much to bankers — but es-
tablished picture successes
are negotiable securities. The
exhibitor's bank book and
THE BOX OFFICE REC-
ORD go hand in hand. You
can't advertise in his bank
book — but you can in the
RECORD.

Salesmen Empowered
To Sign for Company
In Making Contracts

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— First National
yesterday announced a radical change in
the method of handling the pictures of
the company in the British Isles which
policy was decided upon following a
series of conferences between President
Robert Lieber, E. Bruce Johnson, for-
eign manager, and M. P. Harwood, chief
auditor, on one side, and the officials of
Associated First National Pictures, Ltd.,
on the other. The announcement of the
new policy, which was made in London
by Ralph Pugh, director of the British
company, confers on the salesmen of the
company the authority to sign contracts
on behalf of the company simultaneous
with the signing by the exhibitor.

Hardly less important was the reduc-
tion of the prices of posters by 10 per
cent, which will have a far reaching effect
on the methods of motion picture adver-
tising in the British Isles. Heretofore,
distributors or renters have been in the
habit of seeking a large profit from the
sale of paper to exhibitors and the use of
billboard advertising has been conse-
quently limited. Both of these changes
went into effect August 20.

Mrs, Pettijohn Talks

To Normal Students

(Special to Exhibitors Herald)

INDIANAPOLIS, IND., Aug. 28.—
Mrs. Pettijohn of the Indiana Endorsers
of Photoplays Association of America
spoke to the students at the Normal
school, Muncie, Ind.. today at the last
outdoor chapel exercises of the summer
term. Mrs. Pettijohn said in part:

"The motion picture is all about us and
it is an instrument of service as well as is
the school and the church. There is no
service enjoyed by so many or so bit-
terly criticized by a minority as the
present movie. Today the 'movie' cam-
era has been developed to a point where
it is a big factor in helping educate all
fields of endeavor."

"Baby Peggy" to Be Star in
Feature Pictures for Lesser

Popular Child Actress, Who Has Made World Wide
Reputation in Comedies, Is Signed by
Well Known Producer

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — Baby Peggy, famous throughout the world
as a starlet of the screen, this week received one of the biggest cash con-
siderations for her services ever paid in the history of the motion picture.

Sol Lesser, President of Principal Pictures Corporation, entered into
the contract with the child's parents, Mr. and Mrs. James Montgomery.
The deal was started in Los Angeles several weeks since, but final con-
summation was not announced until today, when Lesser, who is now in
New York en route to Europe, verified it.

Lesser Produced Jackie Coogan Pictures

Lesser was one of the big factors in bringing to light little Jackie
Coogan, who first came to the public's notice when Charles Chaplin gave
him the title role in "The Kid." The producer made all of Jackie's pic-
tures to date.

It is said that Baby Peggy's salary and
the pictures she will make in one year will
exceed $1,000,000.

"Highest Paid Actress?"

"It is not my desire." said Lesser, "to
establish the fact that Baby Peggy re-
ceives a tremendous salary. So many re-
ports of picture stars' salaries have been
circulated that I would rather refrain from
stating the exact amount of money the
little girl will make each year. However.
I am convinced that she will rank as the
highest paid film actress in the world."

A huge cash advance is said to be paid
the little actress' parents and this has
been placed in a trust fund for her in
Los Angeles.

According to Lesser. Baby Peggy will

start her new contract not later than
October and she will, from that time on,
be seen only in big feature pictures
adapted from world famous books and
authors. Her productions will be made
in Hollywood.

Established as Favorite

Baby Peggy Jean — that is her full name,
is three and a half years old. In her career
before the cameras she has made count-
less millions laugh. Her fan mail resem-
bles that of a post office at Holiday time
and when her name appears on the pro-
gram, the theatre is packed with eager
kiddies and smiling faced parents. The
little actress has appeared in many come-
dies, but has never participated in feature
length comedy-dramas. These will be ob-
tained for her under the terms of her new-
contract.

The baby is now in Los Angeles, where
she is completing a contract with another
motion picture company.

Two Shows Daily Is
New Grauman Policy;
Admission $1,65 Top

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— Definite
announcement comes from the Grauman
offices that an entire change of policy
will soon be adopted at his famous Mil-
lion Dollar Theatre at Third and Broad-
way. A complete transformation will be
effected, both in the appearance of the
house and the program presented.

Only the very biggest of special pro-
ductions will be shown, which will be ac-
companied by elaborate stage presenta-
tions, musical settings and skillfully con-
trived lighting effects. There will be two
performances daily — one in the afternoon
and one in the evening. All seats will be
reserved and on sale two weeks in ad-
vance for each picture. The price will
be 82 cents. $1.10 and $1.65.

Additional features will be installed
within and outside of the theatre and it is
predicted that Third and Broadway will
be the most brilliant spot on the coast.

BABY PEGGY, who is to be starred in
feature length pictures by Sol Lesser.

Walsh to Play "Ben Hur"

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 28.— George
Walsh will play Ben Hur, Goldwyn an-
nounces, settling a long mooted question.

32 EXHIBITORS HERALD September 8. 1923

Lubitsch Signed to Long Term
Contract by Warners

New Agreement With Noted Director Does Not Affect His
Affiliation With Mary Pickford

{Special to Exhibitors Herald)

NEW YORK, Aug. 28. — Ernst Lubitsch, noted director, has been
signed to a long term contract to mage a series of Lubitsch produc-
tions for Warner Brothers. This is the second contract between
Warner Brothers and Lubitsch. Under the first contract Lubitsch was
scheduled to make but one picture, while the second agreement calls for
two pictures annually over a period of years.

THE new contract does not in any way
affect. Lubitsch's arrangement with
Mary Pickford, whom he will direct in
one picture a year.

* .* *

The first Lubitsch production, which is

Ernst Lubitsch signing long term con-
tract with Warner Brothers for two
productions a year. With him are Jack
and Harry Warner.

already under way, is "The Marriage
Circle." the story of which is based upon
a modern stage play personally selected
by the director. According to Haro-
ld. Warner the entire resources of the
Warner studios have been placed at the
beck and call of the director and massive
sets are already filling the large stages.
The story of "The Marriage Circle" is

described as a drama of continental Eu-
rope, revealing a searching analysis of
the social structure of Vienna. Heading
the cast are Florence Vidor, Marie Pre-
vost, Warner Baxter, Creighton Hale,
Harry Myers and Adolphe Menjou.

* * *

The opening gun of the Warner Broth-
ers' extensive three-quarters of a million
dollar advertising campaign was fired last
week in eleven of the largest newspapers
in the United States. This was in the
nature of a four-colored, double-spread in
eleven selected publications. This ad-
vertising campaign will be carried on in
the magazines and newspapers of national
importance throughout the country.

The combined circulation of a specially
selected list of metropolitan newspapers
and magazines which will carry the War-
ner advertising at frequent intervals
amounts to over eighteen million, it is
estimated. More than one thousand news-
papers in other cities and towns will be
pressed into service. Among the promi-
ment magazines selected are The Saturday
Evening Post. The Cosmopolitan, and
The Literary Digest. A number of "fan"
magazines are also included.

* * *

In addition to this extensive newspaper
and magazine advertising campaign, bill-
board space has been acquired by the
Warners in all of the important cities.

They

Say —

A presentation of discussions on
topics of interest to the industry by
men and women of prominence in
screen activities.

Samuel V.Jirand Says:

There is no middle ground in motion
pictures today, is the belief of Samuel
V. Grand, president of Grand-Asher,
after a survey of exhibiting conditions
throughout the country.

"Either moderately priced productions;
short subjects or tremendous features
worthy of road-showing, are demanded.
A picture costing forty or fifty thousand
dollars to make has as good a chance to
make money — and can bring in just as
large returns to the producer — as the
film that cost one hundred thousand. In
other words, there is no need to spend
the latter amount to make a popular pic-

ture and a great spectacle cannot be made
for that sum.

"Our plans contemplate the production
of photoplays with a popular appeal cost-
ing a sum that will enable us to sell them
at a rate which will give the exhibitor a
chance to make money and not force him
to increase his admissions beyond the
pocketbook of the average citizen.

"After all is said and done, pictures are
the entertainment and relaxation of the
man of moderate means. The people who
can pay big admission prices to see films
are in the minority. To these the spec-
tacle appeals and they will pay to see it.
But they, also, will go to see the reason-
ably priced films which win the undivided
support of the man in moderate circum-
stances.

"Short subjects, such as Monty Banks,
Sid Smith and Joe Rock comedies which
we are now in the making, will always
have their place because they serve to
brighten a program and fill in the eve-
ning's show. Features, such as those pro-
duced by Ben Wilson for release by
Grand-Asher, are of the highest grade,
yet they do not entail a tremendous ex-
penditure in production. The characters
of stories must remain of the popular
sort. We cannot go into wild orgies of
the imagination and expect to please the
average picture-goer; people want pic-
tures they can understand and common
sense is the greatest attribute to success-
ful pictures."

Harry M. Warner Says:

"The future of the motion picture in-
dustry is full of great possibilities. And
these possibilities are not impossible of
achievement. When the pendulum swings
toward a finer realization of the immen-
sity of our industry, and its manifold
undiscovered possibilities, the making of
productions will not entail the helter-
skelter tactics being used today. I look
forward to the day when the production
of a motion picture will be as stable a
product as anything that is being con-
sumed by the public.

"I do not mean to infer that pictures
will be standardized, nor do I intend to
infer that they can be formulized to meet
great success. The trend will be to get
out of our swaddling clothes into a more
fitting and becoming attire. There is no
denying the fact that no one person or
group of persons can ever hope to have
a monopoly of this great educational and
entertainment factor. It is too big and
too vital a public commodity, and we are
growing so fast that there is little if any
time to look back and compare the past,
present and future.

"Nevertheless, within the very near fu-
ture there will be no such thing as the
star system, more pains will be taken by
directors with production, the unscrupu-
lous producers who resurrect old films
because some member happens to be in
the limelight today will be eradicated, and
the showmen of tomorrow will be those
men who show a keen sense of motion
picture values and an appreciation of pub-
lic taste; popular books and famous plays
will also continue to be produced and
the original story will also come into its
own with the greater development of the
photodramatists.

"Of primary importance will be the
fact that the production of motion pic-
tures will be carried on a sane, business-
like basis. In this connection the star
system will become a thing of the past.
Fxorbitant salaries will no longer be paid.
Experienced actors and actresses will be
more than content to carry good stories
to their conclusion. For the story will be
the main factor, first, last and all the
time."

Mary Pickford Will
Do "Romeo and Juliet"

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— Offi-
cial announcement is made from
the Pickford-Fairbanks studios that
Mary Pickford will make a screen
version of "Romeo and Juliet" as
the first production in which she
will be directed by Ernst Lubitsch.
The star's contract with Lubitsch
calls for one picture a year for three
years.

It is also announced that it is
very likely that Douglas Fairbanks
will play the role of Romeo to Miss
Pickford's Juliet.

September 8, 1923

EXHIBITORS HERALD

Film News
in

Pictures

PICTORIAL SECTION

of Exhibitors Herald

Issue of September 8

Stories Told

the Camera

Gladys DePoy, winner of the "Logansport Morning Press"
(Logansport, Ind.) contest which was conducted in con-
junction with First National. Miss DePoy will go to the
Coast, where she will be employed during filming of First
National's "Flaming Youth."

Whoozit? You would never guess that this is Helene
Chadwick, who will appear in Rupert Hughes' "Law
Against Law." The Goldwyn star is taking no chances
with her "camera face" while taking her daily exercise
to keep in trim.

Sadie Campbell, Buddy Messinger's little lead-
ing woman in Century comedies. At the left is
Gus Edwards, vaudeville headliner, and at the
right is Al Herman, director of Buddy and
Sadie. Buddy's series of comedies are being
distributed by Universal.

Not a bad catch — a 103 pound tuna. That smile on Charlie
Chaplin's face gives away the secret. He caught it with
his own little hook and line. With the comedian-producer
are Edward Knoblock, noted playwright, and the skipper.
Chaplin has just finished his first serious motion picture,
"A Woman of Paris," which will have its premiere in
October.

EXHIBITORS HERALD

September 8, 1923

Patsy Ruth Miller dressed as a Paris court belle of the
fifteenth century. She wears this costume in her por-
trayal in the Universal-Jewel attraction, "The Hunchback
of Notre Dame," which will have premiere presentations
in larger cities of country.

Polly Archer, the clever little Southern girl who has been
selected by Chic Sale as leading woman in the series of
feature comedies which C. C. Burr is producing for dis-
tribution by Associated Exhibitors. Cast also includes:
Robert Bentley, William Mack, Harlan Knight and Leslie
King.

Maryon Aye has been given one of the best parts of her
career in "The Meanest Man in the World," the George
M. Cohan stage success which Principal Pictures has
produced. Bert Lytell is the featured player in this
attraction.

Give Billie Rhodes a "slip horn" and they say she can
make more noise than five bands. Billie is one of the
stellar lights at the studios of Samuel V. Grand, where
she is appearing in comedies for distribution by Grand-
Asher. Sid Smith and Monty Banks are other Grand
stars.

September 8, 1923

EXHIBITORS HERALD

No "daily dozen" is complete without it. Frank Mayo,
appearing in the Goldwyn production of Elinor Glyn's
"Six Days," recommends the exercise for keeping the
figure supple and for gaining poise. Forgot to say, the
boulder is only papier mache.

The mascot of the U. S. S. California receives a few
instructions on how motion pictures are made from Har-
old Beaudine, Christie director who is staging "Navy
Blues" aboard various ships of the U. S. fleet stationed
on the West Coast.

L. ■

Virginia Valli in striking pose from
her next stellar vehicle, "A Lady of
Quality," which Universal has pro-
duced as a Universal-Jewel. It will
be published this fall.

Another view of "Navy Blues" in production. The Pacific fleet and its officers
and men are aiding in the production of this Christie comedy which Educational
will distribute. Picture above shows officers of the U. S. S. California with
Dorothy Devore, Harold Beaudine, the director, and others on deck during the
filming of the first scene for the comedy. This is one of the new season's
product.

EXHIBITORS HERALD

September 8, 1923

John Francis Dillon, who is direct-
ing "Flaming Youth," a First Na-
tional offering with Colleen Moore
and cast including Milton Sills,
Sylvia Breamer, Myrtle Stedman.

Players, director and general manager welcome President Samuel V. Grand
and Mrs. Grand on their arrival in Los Angeles from New York where Mr.
Grand conferred with Grand-Asher officials. At the station were Arvid Gill -
strom, Mrs. Gillstrom, Bryant Washburn, Ben Verschleiser and Mabel Forrest,
who has just been signed to appear in Grand attractions.

You simply can't discommode motion picture people. They insist
on being comfortable under any and all conditions. Victor Sea-
strom, noted Swedish director, who wears the dark hat, recently
took his company into mid-stream to film scenes for "The Mas-
ter of Man" for Goldwyn.

Director Beaudine and Jack Warner go over a scene for Warner
Brothers' "The Printer's Devil" with Wesley Barry, while George
Webster prepares a "pointed question." "The Printer's Devil"
is by Julien Josephson. Harry Myers has a featured role in the
picture. Following this film, Barry will appear in another Joseph-
son story.

Mike Rosenberg, secretary of Principal Pictures
Corporation, and Harry Langdon, the comedian,
do a ventriloquist act for the camera. Langdon
is making a series of comedies for Principal. The
first, which has already been completed, is titled
"The Skyscraper."

September 8, 1923

EXHIBITORS HERALD

One of the tasks of the Paramount art department
under the direction of Charles Cadwallader was to
transform the old buildings at left into the beautiful
French cottages at right for Allan Dwan's F. P.-L. pic-
ture, "Zaza," starring Gloria Swanson.

Samuel V. Grand of Grand Production and Grand-Asher
Distributing Corporation, talks over production matters
with General Manager Verschleiser and production man-
ager of the company. The company has practically com-
pleted the first series of Monty Banks, Joe Rock and Sid
Smith comedies. There are twelve pictures in each series.

"It's a great picture," says James R. Grainger (left),
general sales manager for Goldwyn Cosmopolitan.
"Glad you like it," responds Erich von Stroheim, di-
rector of "Greed," an adaptation of Frank Norris' "Mc-
Teague." The picture is one of the specials for 1923-24.

Betty Jewel and support sit on the top of the world after
completing "The Silent Command," the William Fox story
of love, the high seas and intrigue. It is a J. Gordon
Edwards production with Edmund Lowe, Betty Jewel,
Martha Mansfield, Alma Tell, Florence Martin and Bela
Lugosi in cast.

Jack Dempsey tells Director John Francis Dillon why
he thinks "Flaming Youth," which Dillon will direct for
First National, will be a knockout. And Jack knows
something about knockouts. Listening in is John Mc-
Cormick, western representative for First National.
By the way, John is our newest benedict.

EXHIBITORS HERALD

September 8, 1923

9/ieWEEK iaNEWYORK

SOL LESSER and the worker-bee
might well be placed in the same class.
Ever since the executive arrived in
Gotham, things have been stirring at top
speed.

Lesser sails for Europe on September 8th,
using the S. S. Leviathan as his means of
transportation. With him will go Mrs.
Lesser and they expect to spend from six
weeks to two months abroad.

What Sol Lesser expects to accomplish in
Europe is told in a brief manner. He will
visit all important countries and will confer
with the film officials of all, with the en-
deavor of establishing a foreign sales de-
partment for California not alone for the
productions made by Principal Pictures Cor-
poration of which he is President, but for
other producers of note as well.

"This is my first trip abroad," said Lesser
•'and needless to say, I am looking forward
to it with keenest interest. I plan to confer
with many well-known English authors and
playwrights and will probably arrange for
the purchase from some of them of their
works for reproduction on the screen.

"Of course you have known of the plan
of my brother Irving and Mike Rosenburg
and myself to make distribution arrange-
ments for the entire products of Principal
Pictures Corporation for the coming year.
This deal, I hope, will be consummated
prior to my sailing. In fact, it is neces-
sary that it be consummated before that
time." .

Lesser has made so many trips to New
York from the West Coast that the Rail-
road Commission should grant him some
sort of special reduction. The executive
jaunts East at least three times a year and
sometimes — when First National (of which
he is Vice President) needs his services,
oftener. He is now devoting the major
portion nf his time to the production end
of the picture industry, but this in no
manner, affects his interest as an exhibi-
tor. He is Vice-President of West Coast
Theatres, Inc., one of the strongest theatre
chains in the country. In fact, Sol Lesser
enjoys the distinction of being at the head
of the three paramount branches of the
motion picture world — the exhibiting, pro-
ducing, and distributing.

* * *

Young Ned Holmes, who has been ex-
ploiting entertainment features since Hector
Fuller was a pup reporter, has been en-
gaged to let a waiting world know about
the merits of "Puritan Passions," the Film
Guild picture, which will be distributed by
Hodkinson.

"Puritan Passions" is a picturization of
the stage play, "The Scarecrow," written
by James Creelman and shown at the Gar-
rick theatre a number of years ago. The
picture version was directed by Frank Tut-
tle and stars Glenn Hunter.

Ned Holmes, on being pressed for his
opinion, said : "Much as I dislike to be
quoted, I will give you this interview ; it is
a good picture."

* * *

Ben Davis, the energetic young impres-
sario who manages the Schine chain of
theatres in upper New York state, hopped
down from Gloversville one day last week
to look over the situation for the coming
season, both in pictures and vaudeville.

"Hopping from Gloversville to New
York, "says Ben, "is like the experience of
the man who almost missed the ferry boat,
only not quite so hazardous. When he saw
he couldn't make it in one hop, he figured
he could in two. Coming from Glovers-
ville, if we can't make it in one hop, we
hop to Fonda and then hop from Fonda
to New York. With Fonda as a lighting
place we have a shade on the ferry boat
man."

H. Sherman, back in the game with
a bank-roll of a million dollars behind him,
says that the eight pictures he and his
associates will make in the next year, will
go a long way towards convincing exhibi-
tors that "Sherman Was Right."

Herb Crooker, chief comedian of Lon
Young's publicity staff up at Warner
Brothers, is busy doing a lot of explain-
ing. Herb says this was made necessary
by the publication in a New York paper
a story 01 a baby girl being born to Mr.
and Mrs. Herb Crooker, which Herb says
isn't, wasn't and can't be as there ain't
no Mrs. Crooker. The answer is that
someone with a misguided sense of humor
looked Crooker's way.

* * *

Henry King, director, and several heads
of technical departments of Inspiration
Pictures, sailed for Rome last Saturday on
the Homeric to begin work on a picture
version of "Romola" based on George El-
liot's novel. Besides Lillian and Dorothy
Gish, the cast will include William Powell.
Ronald Colman, Herbert Grimwood and
Charles Lane, all of whom will soon de-
part for Italy.

* * •

Louis Macloon, director of publicity for
Cosmopolitan, will hereafter also handle
all advertising for Cosmopolitan pictures
and for the new Cosmopolitan theatre. As
director of publicity and advertising Mr.
Macloon will be assisted by John E. Mc-
Inerney and Sue McNamara. And there
is a triumvirate of "Macs" that should and
likely will make things hum.

* * *

Mary Pickford has issued invitations to
the New York reviewers to be her personal
guests at a dinner at the Ritz-Carlton next
Friday evening, after which they will be
given a pre-view of her newest picture
"Rosita" which will open at the Lyric thea-
tre on September 3.

* * *

Fostor Gilroy, who has been in charge
of publicity at the W. W. Hodkinson offi-
ces, has resigned. He has several offers
under consideration but has not as yet de-
cided what company will be fortunate
enough to secure his talents. Gilroy is not
only recognized as a regular fellow, but as
one of the really heavyweight publicists of
the industry.

* * *

Lynde Denig. of First National, says he
lost a lot of sleep during his recent flying
trip around the country, worrying for fear
the exhibitor who refused to book "The
Four Horsemen'' because his patrons didn't
like animal pictures, might turn down
"Black Oxen" for the same reason.

* * *

Edward B. Rowe, Universal's manager
in Tokyo, now on vacation in New York,
says that many Japanese go to the movies
chiefly so they can read the English sub-
titles and thus learn English as she is spoke.
And now we won't wonder any more over
the quaint way the Jap boys have of ex-
pressing their thoughts.

* * *

The Post Office Department needs its lit-
tle Czar back. Loe Mayer, Universal ex-
ploiteer in Cincinnati recently addressed a
letter to H. Elliott Stuckel, who is handling
publicity for "The Hunchback of Notre
Dame" and neglected to put the name and
address of the Universal home office on it.
The letter was routed to the president of
Notre Dame University in Indiana, who
declined it and re-addressed it to the right
place, for which the Universal publicity de-
partment pins on another medal.

Hutchison to Star
in Coan Pictures

CHARLES HUTCHISON

pHARLES HUTCHISON, popular se-
rial star and stunt king, has been
signed by Blair Coan of Blair Coan Pro-
ductions, Inc., Chicago, to star in a series
of six-reel features. Eight productions are
to be produced within the next two years
and in these Hutchison will have a role
similar to those which have won him
fame in his chapter-plays. Each picture
will be of a nature which will give
Hutchison every opportunity for exercis-
ing his athletic prowess, and it is the plan
of Coan to make these pictures combine
thrills and romance in a manner that will
give them a generally popular appeal.

Mr. Coan left for the West Coast last
week where the pictures will be produced.
His latest production, "The Little Girl
Next Door," featuring Pauline Starke,
James Morrison, Carmel Myers and
others, is soon to be published generally.

Nathan Friend, known through the cen-
tral west as special representative for Dis-
tinctive Pictures Corporation, was called to
New York to manage "The Green Goddess"
company during the run of this popular
Arliss photoplay at the Sam H. Harris
theatre.

* * *

Forrest Halsey thought he was going
to have a fine two months' rest after "The
Green Goddess," the script for which he
wrote, began its career at the Sam H. Har-
ris theatre, New York. Instead, Halsey
has hired an additional secretary and is
busier than ever before. No, he is not
writing a new scenario. He is correspond-
ing with hundreds of enthusiastic amateurs
who heard him talk on scenario writing
over radio station WOR the night follow"-
ing "The Green Goddess" opening. Halsey
admitted that the motion picture industry
needed new manuscripts — take it from him
he's getting them in cart-loads. However,
Halsey is not discouraged and gave another
talk on the radio on August 29.

— John S. Spargo.

September 8, 1923

EXHIBITORS HERALD

Exhibitor League Will Seek
Insurance Rate Adjustment

Questionnaire Sent to Theatre Owners to Gather Data
On Which to Base Demand for
Lower Charges

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — A concentrated drive to effect nation-wide
reductions in insurance premiums charged to theatres has been started by
the Motion Pictures Theatre Owners of America. This movement re-
ceived impetus at the recent Atlantic City meeting of the National Officers
and Board of Directors of the organization, where representatives of prom-
inent insurance institutions presented detailed information in the matter
and as to the safety risks of theatre insurance.

Seek Nation- Wide Reductions

It is the purpose of the officials of the Motion Picture Theatre Owners
of America to effect country-wide reductions in the present high premiums
being paid by theatre owners, and in pursuance of this task insurance data
blank and letter outlining the work have been forwarded to the theatre
owners of the country.

30 Per Cent Increase
In Admission Tax for
July Shown on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— That
southern California loyally supports its
most colorful industry, the making of mo-
tion pictures, was testified to by the
monthly "movie" report just sent to
Washington by Revenue Collector Rex
Goodcell. The report showed that the
1.424.000 people credited to southern Cal-
ifornia by the 1920 census paid a total
of 18.330,000 admissions to "movies" and
other places of amusement during the
past month.

Of this number, 300,000 were 10-cent
or less admissions, and therefore tax free.
The July theatre collections, representing
admission tax. were $261,865, as against
$196,804 for the corresponding month a
year ago, a record-breaking gain of 30
per cent.

The tax collected by the revenue
department shows that approximately
$3,225,000 was spent for amusements in
southern California during the month.

Month's Film Exports
Total 15 Million Feet

(Washington Bureau, Exhibitors Herald)

WASHINGTON, D. C. Aug. 28. —
More than fifteen million feet of motion
picture film were exported during the
month of May, according to figures just
compiled by the bureau of foreign and
domestic commerce. Exports during the
month included 5.031,366 feet of raw stock,
valued Pt $133,678; 1,274,401 feet of nega-
tives, valued at $100,657, and 9.211,252 feet
of positives, valued at $360,840, a total of
15,517,019 feet of film, with a value of
$595,175.

Japan absorbed more than half of the
raw stock exported, taking 2,752,766 feet,
while England took 1,426,774 feet. Mex-
ico was the largest importer of negatives,
taking 603,807 feet, while England took
260.206 feet. In positives, Canada was the
largest individual importer, taking 1,157,-
383 feet.

Universal Introduces

Exploitation Novelty

(Special to Exhibitors Herald)

XEW YORK, Aug. 28.— The pocket
Camerscope has made its appearance. It
is a stereoscopic affair issued by Univer-
sal to exhibitors in exploiting "The
Hunchback of Notre Dame."

By means of the three-dimension quali-
ties of the little Camerscope, the great
depth of the vast "Hunchback" sets can
readily be appreciated, and unusual idea
obtained of the picture qualities of the
production. With each Camerscope ten
double image stills from the picture are
included.

Mrs. Kirschbaum Dead

(Special to Exhibitors Herald)

KANSAS CITY, MO., Aug. 28.— Mrs.
Harry Kirschbaum. who always made the
territory with her husband, a Universal
representative, and was as well known
among exhibitors, died last Monday as a
result of complications following an op-
eration. The body was shipped to Col-
ville. Wash., where she was buried under
the auspices of the Eastern Star, of which
she was a member.

It was pointed out that where such in-
surance processes were in vogue, actual
savings in premiums of from 25 to 47 per
cent had been effected. The very pertinent
fact was shown that theatres, as a rule,
constitute an infinitely better fire risk
than many other buildings in the com-
munity and yet the theatre rates are much
higher.

Letter Sent to Exhibitors

The letter sent from national headquar-
ters to exhibitors with the questionnaire
is as follows:

We are enclosing you blank for the purpose of
obtaining data on the theatre insurance situation
in your territory. Will you please fill out the
same as soon as possible and forward it to this
office.

The Motion Picture Theatre Owners of America
has taken the matter of theatre insurance in hand
in such a way as to comprehend the needs and
interests of the theatre owners of the Nation in
this relation.

At the meeting of the National Officers and
Board of Directors in Atlantic City, recently, in-
surance experts gave us detail information on
the subject, convicing all that through the efforts
of your National Organization, savings of from
25 to 47 per cent can be effected in insurance
premiums.

Your National Officers have discussed the in-
surance situation with prominent representatives
of vaudeville and other theatrical interests and

LOTS of books are pub-
lished in and about the
motion picture business, but
the only book ever worn out
by good hard reading — then
re-read in spite of the fact —
is THE BOX OFFICE REC-
ORD. Try to find a "new"
copy.

all are enthusiastic over the proposition of saving
this money to theatre owners.

To put our plans into execution and save you
this insurance money, we must have complete in-
formation so that we can apply the new processes
to each theatre.

Will you kindly let us hear from you as
promptly as possible in this matter so the re-
duced rate may soon be made effective.

The questionnaire seeks information as
to the construction, size and age of the
theatre buildings; the policies now in
force; insurance premiums paid during
past five years, and the amounts collected
on fire losses during the same period.

Mary Roberts Rinehart
May Prepare Original
Tale for Jackie Coogan

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Mary Roberts
Rinehart, whose "Long Live the King"
has just been filmed by Jackie Coogan,
is in New York where she is conferring
with her publishers. It is expected that
before returning to her home in Wash-
ington, D. C, Mrs. Rinehart will go to
Los Angeles to see the screen version of
her novel at its premiere presentation in
that city.

The Coogan agents in New York are
reported to be negotiating with the noted
writer for an original story, to be writ-
ten directly for the screen and to be util-
ized by Jackie as one of the series of four
special photoplays for Metro. Although
the novelist has never written a story
that has not first appeared on the printed
page of a book or magazine, Jack Coogan,
senior, hopes to win her consent to create
another story and character for Jackie
after she sees the starlet in his portrayal
of the Crown Prince Otto in "Long Live
the King."

Will Sail for Europe

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Clara Beran-
ger, continuity writer, who in the last six
months has written for William de Mille
the continuities for "The Marriage Maker,"
which she adapted from Edward Knob-
lock's play, "The Faun"; "Everyday
Love," from Julian Street's book, "Rita
Coventry"; and "Icebound," from Owen
Davis's play, has arrived here and will
sail for Europe on September 4.

EXHIBITORS HERALD

September 8, 1923

Two Fox Specials Will Open on
Broadway Next Week

Two Thousand Invitations Issued to Performances of "If
Winter Comes" and "The Silent Command"

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — With invitations having been issued to two
thousand of New York's socially and professionally prominent per-
sons an auspicious opening will be accorded the Fox productions,
"If Winter Comes" and "The Silent Command" on Broadway next week.
The latter production goes into the Central theatre September 2, while "If
Winter Comes" flashes on the screen at the Times Square theatre the next
day.

kfc'T'HE SILENT COMMAND," is a J.

JL Gordon Edwards production, writ-
ten by Rufus King and produced in
Washington, New York and at the Pan-
ama Canal. "If Winter Comes" is a
screen version of A. S. M. Hutchinson's
famous novel, directed by Harry Millarde.
Both pictures are listed on the array of
twenty-five special features recently an-
nounced by Fox. The engagements here
are for indefinite periods and it is
expected, will he from three to six months.
* * *

"If Winter Comes," which took one
year in the making both in England and
the United States, lias been running since
July 15 at the Columbia theatre, San
Francisco and playing to capacity houses
at each performance according to reports
from the West Coast where it received
unstinted acclamation by reviewers

Because of the invaluable assistance
given the Harry Millarde company that
went to England to screen the greater
portion of Hutchinson's novel, acknowl-
edgements were cabled by Fox last week
to Canon, Bickersteth of Canterbury Ca-
thedral; Mr. and Mrs. Edmund Davis,
present owners of Chilham Castle; Major
Guy Leigh, commanding officer of "The
Buffs" at Canterbury; Captain E. F. D.
Strettell, Adjutant of "The Buffs"; Chief
of Police Carleton of Canterbury; C. P.
Wicken-Marten, owner of Leeds Castle:
His honor, James Robinson, Mayor of

Aylesbury; and Chief of Police John E.
Harrison, of St. Albans.

* * *

While no personal appearances are
scheduled, it is expected the majority of
the members of both casts will be present
at the opening of the two productions.

Principal to Produce

Second Wright Novel

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— Filming of
Harold Bell Wright's novel "The Win-
ning of Barbara Worth" will start in the
immediate future on the West Coast.
This will be the second Wright film to
be made by Principal Pictures Corpora-
tion. The first, "When a Man's a Man,"
is now completed.

Principal controls all of the Harold
Bell Wright books and will make several
this year. Florence Vidor has been signed
for the role of Barbara. Edward F. Clinc
is to direct the feature.

Verne Porter on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— Verne
Hardin Porter, script editor of Cosmo-
politan Productions, is here vacationing.

Stanley R. Waite Is
Placed in Charge of
New Pathe Division

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— A new sales
department, charged with the marketing
of two-reel comedies, has been created by
Pathe and Stanley B. Waite placed in
charge as sales manager of two-reel com-
edies. Mr. Waite is promoted from
branch manager at Boston. He is suc-
ceeded at Boston by Joseph Partridge,
formerly Pathe manager at New Orleans.

As manager of the new Pathe sales de-
partment Mr. Waite will direct the work
of special two-reel comedy salesmen at-
tached to the different branch offices. It
is explained that the handling of this type
of product has developed into a well de-
fined specialty, for the forthcoming sea-
son a total of at least 64 two-reel Pathe
comedies will be available to exhibitors.

Eight Pictures Are
Listed by Hepworth
For 1923-24 Season

(Special to Exhibitors Herald)

NEW YORK, Aug. 28.— Eight special
productions will be issued by Hepworth
Distributing Corporation during 1923-
1924. The first is "The Pipes of Pan."
from an original story by George Dew-
hurst. Following this will be "Lily of the
Alley," directed by Henry Edwards. Ed-
wards also plays the leading role and is
supported by Chrissie White.

Other productions are: "Mist in the
Valley"; "Strangling Threads," from the
p^fay "Cobwebs"; "Tit for Tat," a comedy
drama; "Comin' Thro' the Rye"; "Boden's
Boy," and "A Daughter in Revolt." which
will be the eighth and last production for
this season.

J, J. Glavey to Make

12 Comedies on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Aug. 28.— John J.
Glavey, writer and producer, in associa-
tion with a number of local men. has
formed Hollywood Enterprises, and will
shortly start production on a series of
twelve two-reel comedies, starring Eddie
Gribbon. McNamara Studios have been
taken over and temporary offices estab-
lished there.

J. Grubh Alexander has been engaged
as scenario editor, and Charles O. Cecil
as art director. George D. Gould will be
in charge of advertising and publicity.

Bennett to Produce 11

Pictures for F. B. O.

(Special to Exhibitors Herald)

NEW YORK, Aug. 28. — A program of
eleven productions is involved in the pro-
ducing arrangement completed between
Chester Bennett and Film Booking Of-
fices of America, it has become known.

There will be five features starring Jane
Novak and six out-door photoplays fea-
turing Eddie Hearn. Miss Novak will
start work September 15.

Harding* s Work in Film

(Special to Exhibitors Herald)

MARION, O.. Aug. 21.— A pictorial
record of the services of the late President
W arren G. Harding since he entered the
White House have been kept here, it has
been learned and it is reported that the
various incidents will be compiled into a
complete film.

MONEY MAKING IDEAS

Which Have
Exhibitors to

Been Used
Build Up

Successfully by
Their Patronage

By LEVI G. DUREOP
(Browne theatre, Limestone,
Me.)

The potato crop, which the
entire population of Aroos-
took County, Maine, depends
on, was a complete failure last
Fall. Growers were unable to
even make expenses out of
their crops and consequently
money became a rare thing in-
deed. Patronage dropped off 5
per cent and so unheard of tac-
tics were resorted to bv most

all exhibitors to keep "in the
running."

I was unable to buy more
than $100 worth of coal when
it usually takes $1,000 worth to
do me through the Winter. A
lath mill started near here and
I had some sawdust hauled.
The first time I tried it in the
furnace it worked fine and
since fall I have used about
3,000 barrels — but it has cost
me only $1.66 a day for my
heat. Try it yourself next Win-
ter and see if you can't save a
few hundred.

September 8, 1923

EXHIBITORS HERALD

THE THE AT RE

A department of practical showmanship

NEWSPAPERS AND THEATRES

How the Theatre
Does Its Share

"What do I get out of it?"' is a natural question
adequately answered for the Long Beach (Cal.) Sun
by Frank L. Browne, Liberty theatre, who won that
newspaper's co-operation and made it his debtor. In
his extraordinary Theatre Letter upon the following
page he gives full details of an ideal newspaper-theatre
"tie-up."

The Liberty-Sufi enterprise should be critically
examined by theatre and newspaper men as a graphic
close-up of the theatre-newspaper relationship. In no
undertaking in memory have mutual and individual in-
terests been so satisfactorily served. No similar under-
taking shows so clearly the possibilities of editor-ex-
hibitor co-operation.

Mr. Browne explained the significance of "Brass,"'
the title of a picture to be exhibited, pointing out that
gold was the natural opposite and suggesting that the
newspaper sponsor an "Album of Gold" special feature
inviting photographs and life stories of citizens mar-
ried more than twenty-five years. Couples responding
would see the picture as guests of the newspaper and
their photographs would be published, with biograph-
ical sketches. The manner in which the newspaper
worked out details of the proposition and featured the
series is shown in reproductions upon the second page
following.

The paper, it will be agreed, obtained a greater net
result than the theatre. The paper obtained a special
feature series worth a great deal of money. The
theatre obtained publicity, also worth a great deal of
money, but obtainable otherwise. Clearly, Mr. Browne
gave most to the undertaking, although that which he
received was ample.

On the basis of Mr. Browne's demonstration it
must be evident that a straight fifty-fifty newspaper-
theatre standard of co-operation is not only ideal but
practicable. It must be clear, also, that this standard,
which serves both parties best, at the same time serves
best that all important third party, the public.

Operating on this basis, newspapers and theatres
must double automatically their value to themselves
and civilization.

Is "The Thing
The Thing?

Everybody some time discovers and remarks that
"people are like sheep, all follow the leader," but few
apply the moral. The few get rich, usually.

A big metropolitan theatre, located downtown,
adopts a set program schedule. Subjects are run in-
variably in a given order. An organ solo is featured,
a scenic is run, the procedure varies only in the subject
matter.

Immediately the small neighborhood house, badly
bested by the big theatre in equipment, capacity and
other matters, and protected solely by location, apes
the big theatre and tries to duplicate its show. It can't
be done, obviously, but it is accepted by the manage-

ment as "the thing," and the attempt is made. No
direct damage is done, due to the natural protection
of location, but a big opportunity is overlooked.

This opportunity is an engaging one. If it be
granted that the big downtown house has developed a
perfect downtown show, why isn't it logical to believe
that a small neighborhood house can develop a perfect
neighborhood show? And if the downtown show can
be made to draw people downtown, why can't the
neighborhood show be made good enough to draw peo-
ple to the neighborhood?

We believe it can be done. We believe there are a
good many neighborhood exhibitors who possess the
originality and ability to do it. We believe it should
be done, for its own sake and for the sake of sharpen-
ing a steadily dulling competition which promises to
take a very important edge off the theatre business.

Opportunities of
The New Season

"By the way, business is picking up. Have any of
you noticed it?" writes William H. Creal, Suburban
theatre. Omaha, in a report to "What the Picture Did
for Me" this week. He might have added, but didn't,
the following :

"W hat are you going to do about it? You knew
the natural turn of the seasons would bring the annual
Fall return to the theatre. You know quite as well that
unless the theatre is found to be all that it is expected
to be, a storehouse of good entertainment, the return-
ing strays will stray vet again, and it is a long time
until Fall, 1924.

"Are you going- to have something to offer the re-
turning patron? Have you a new or novel twist to
your show? Have you changed and improved the ap-
pearance of your playhouse? Have you any good
reason for believing this attendance increase will be
permanent ?

"This season, like every other Fall, presents a golden
opportunity to cement theatre-public relationships.
Don't neglect your trowel."

As stated, Mr. Creal didn't say all this latter, but
we are confident he would say something very much
like it if interviewed. And we're equally confident that
returning Suburban theatre patrons will get a welcome
that will make them glad to be back and disposed to
stav.

An Organization
That Serves

Rosenfield, Hopp and Company, operating the Fort
Armstrong theatre, Rock Island, 111., reported the en-
gagement of "Circus Days" to ''What the Picture Did
for Me" in the September 1 issue of this paper. This
week we are enabled to complete the record of the en-
gagement by publishing pictures showing advertising
methods applied, on a succeeding page.

With the data supplied, any exhibitor in the coun-
try can proceed to the exhibition of the picture equipped
with complete information relative to its proper treat-
ment. An organization that provides information of
that character serves invaluablv.

EXHIBITORS HERALD

September 8, 1923

LETTERS TO "THE THEATRE

. is to certify tfjat
Jflr. anb iflrg.

are eligible to be enrolleo in
"THE ALBUM OF GOLD"

pairing enjopeb tfje blessings of marrteo life

pears, are corbiallp inbtteb to be the guests of

The Long Beach Morning Sun

at anp performance on JHonbap or ^Euesbap, August 6 or 7, at ffje

Hibertp Greater
®fje attraction being Earner J&ros. great screen classic "JBraSS"
& £>torp of ?£appp ant) ^Hnfjappp fHarrieb ILilt

( Present This Card at Box Office )

REPRODUCTION of card given by newspaper to "Album of Gold" members.
It was printed in gold. (See Frank L. Browne's letter, at left, for details.)

Newspaper Owes Browne
For "Brass" Campaign

Exhibitors owe newspapers, fre-
quently, for service and cooperation
as well, but a Long Beach, Cal.,
newspaper, and a bank too, for that
matter, owes Frank L. Browne,
Liberty theatre, "Herald Only"
Club member and master showman
by repeated demonstration, a debt
it will have difficulty in repaying,
the result of his exploitation cam-
paign for "Brass," Warner Broth-
ers attraction, described in his
letter.

THEATRE EDITOR, Exhibitors
Herald. — Just finished a very successful
week with "Brass", so I thought that I'd
better send on full details to you regard-
ing same, in case you might think that
they are of any importance and of some
use to someone else.

In the first place I want to say that
everything in connection with the picture
itself is worthy of commendation. The
story is splendid, the cast is very good,
the direction could not be improved upon
and resultant business was deservingly
good.

Of course it is true that I did one or
two little things to help put over the
picture, but the picture was there to up-
hold all the advertising and boosting.

I put over a very neat little tie-up with
a bank here, in which we had a coin made
out of brass, and advertised the fact that
"A brass souvenir will be given to per-
sons who attend the performance on Sun-
day. These souvenirs are presented
through the courtesy of the Marine Bank
of Long Beach." I am enclosing two of
the coins.

• Of course it may be argued they should
have been given out the week before play
date. I would have done that but the
coins could not be delivered to me on time
so I did the next best thing and as it
turned out, hundreds of people asked for
the coins when purchasing their tickets,
so it proved that some people were com-
ing for the coins as well as the show. We
gave out 2,000 coins on the opening day.
These coins cost $112.50. the bank paving
$75.00 of the cost.

I also put over another tie-up with one
of the papers. This was an original idea
of starting "The Album of Gold." The
paper was to print a story each day about
the people entitled to be entered therein,
with cuts. Each entrant was to be the
guest of the paper on either Monday or
Tuesday. About fifty invitations were
given in that way. The invitations were
printed gold on white and I allowed the
couples to keep the cards' as a souvenir of
the occasion. I am enclosing herewith one
of the invitations. (The newspaper sup-
plied them.)

I did not have a great deal of trouble
in putting the stunt over for I convinced
the paper that it was just as good for
them as news value as it was for me from
the advertising end of it. I explained to
them that whereas Brass was synonymous
with all that was sad and unhappy, that
Gold would denote the other side and that
we should start this album of gold and
enter in it the names and pictures of all
couples who were happily married for 25
years or more and would come forward
with the data. (See stories enclosed.)

There is no doubt but what this little
thing can be put over anywhere and as
far as I am concerned anyone that thinks
enough of the idea is welcome to use it.

In addition to the above, I also used

some of the little novelties as shown in
the "Brass" press book and I guess we
reached about everyone reachable.

I guess this is about all for this time so
will close with kindest regards and best
wishes. — Frank L Browne, Liberty thea-
tre, Long Beach, Cal.

+ + +
DEAR MR. BROWNE:

Sorry we couldn't reproduce the coins. Have
nothing else to say about your letter that isn't
said above and on the first page of this depart-
ment. Thanks. — W. R. W.

Rea Steals Parade
Without "Oscar"

Without the aid of the trust-
worthy Oscar, gasoline exploiteer,
George Rea, another "Herald
Only" Club member who finds time
to write to this department, stole a
circus parade to exploit "Home-
ward Bound." It used to be not
uncommon for exhibitors to shut
up shop and go to the show. "Them
days is gone forever" so far as the
modern business showman is con-
cerned.

THEATRE EDITOR, Exhibitors
Herald. — Here's a picture of the outfit we
had in Robinson's circus parade, and this
old horse and carriage caused more ex-
citement than the clown band. Also, in
spite of the circus, we had one of the big-
gest Saturdays this Summer. Of course
lots of credit must go to the picture, as
"Homeward Bound" is one wonderful
production. I also am sending a picture of
Oscar "homeward bound." You know.
Oscar always does his stuff.

This is Fair Week and Oscar attended
every day, lit up like a sore thumb. Also
have had a clown there every day with the
banner on his back and had banners on the
popcorn men and signs on everything, in-
cluding the Ferris Wheel and a wooden
perambulator. Have had one glorious week
at the box office. — George Rea, Colonial
theatre, Washington C. H, O.

+ + +

DEAR MR. REA:

Can't imagine why you kept Oscar out of the
parade, but assume you had good reason. Do
you remember the "way back when" days re-
ferred to above?— W. R. W

Inexpensive Ballyhoo
Attracts Business

It isn't always the most expensive
thing that delivers the most busi-
ness, nor the least expensive. It's
always the best. An inexpensive
best for "The Isle of Lost Ships,"
First National, is described pictori-
ally on a succeeding page and here-
with in the first Theatre Letter (we
hope not last) from Dave Morrison,
Rex theatre, Greeley, Colo.
THEATRE EDITOR. Exhibitors
Herald. — Am enclosing photo of stunt used
on "The Isle of Lost Ships." It was built
of beaver board with four holes in the top
covered with oil paper, spotlights behind
the paper with switches in car to turn on
and off at five second intervals, giving the
appearance of a revolving light.

This little inexpensive stunt attracted
everyone on the streets, so that we played
to good business. — Dave Morrison, Rex
theatre, Greeley, Colo.

+ + +
DEAR MR. MORRISON:

A reproduction of your photograph is given on
the second page following. Many thanks for the
letter and the picture. Let us hear from you
regularly.— W. R. W.

Preferred to Reward
Exploitation Effort

Al Lichtman, president of Pre-
ferred Pictures, will give a prize of
$100 and a second prize of half that
amount to exhibitors most effec-
tively exploiting "Mothers-in-Law,"
it is announced, the usual provision
for equal award in event of tie be-
ing made.

Exhibitors wishing to compete for this
award may send report of their cam-
paigns, with clippings, photographs and
a business statement, to the Preferred
offices at 1650 Broadway, New York.

John S. Spargo, New York editor of
this paper, has been delegated authority
to act officially for this department in a
judicial capacity. Eddy Eckels will rep-
resent the Exhibitors Trade Review, L. C.
Moen the Motion Picture News, Epes
Winthrop Sargent the Moving Picture
World. '

September 8. 1923

E X H I B I T () R S HERALD

LETTERS TO "THE THEATRE"

BRING PHOTO TO SUN AND
ENROLL IN 'ALBUM OF COLD'

Couples Who Have Been Married for Twenty-Five
Year* or More Are Eligible — Be Sun's Guests
at Liberty Theater at Showing of '"Brass"

If you have been married for 25
years or more bring ycfur photo-
graph to The Morning Sun and be
enrolled in the •'Album of G^'il."

Not only will you havo the dis-
tinction of being enlisted in this
Acautiful book Of gold with many
other prominent Long Beach resi-
dents and pei li:ips with some couple
fiom your old homo town, but in
addition you will receive an invita-
tion to be The Sun's guests at the
Liberty theater dm ing the presenta-
tion of "Brass," which starts Sun-
day. August 5.

"Brass" has just been completed
by Warner Brothers and is one of
the most talked of photoplays of the
day. "Brass' dials with marriage
and divorce.

What Is the secret of happiness in
marriage ?

Some say a comfortable home,
otters '.congenial relationship be-
fcttir husband and wife.

Charles G. Xorris, author of
"Brass," the novel adapted for the
screen, thinks Berber of the above
accounts wholly for happy mar-
riages.

Two Must Build

"The secret lies. *>e believes. In
the Struggle for it. N" marriage
was ever made happy without a
efisiinet effort on the part of both
hu:>hand and wife "to make it so.
Married happiness, in short, is not
an accident, not a gift of the gods,
it is a structure which two build.

The Sun, in offering couples to
give their own view of (carriage,
has inaugurated the Book of Gold.
Stories with pictures of couples
happily married for 25 years or
more will appear daily in The
Morning Sun, commencing Sunday,
July K.

So if you are desirous of heing
enrolled in this book just bring
your •photograph to Tli2 Morning
'Sun.

HAPPILY WED FOR 53 YEARS,
ENROLLED IN 'ALBUM OF GOLD'

MR. AND MRS. W. H. REESE

Married in the state of Iowa in j the unhappy side. It Is said to he
1S70, Mr. and Mrs. W. H. Reese. ! onfi of the r^°'t touching pictures

yet to be shown In this city.

Other couples who baie hecc

whose photograph Is shown above

MARRIED 25 YEARS? BRING
PHOTO TO MORNING SUN AND
>E "ALBUM OF GOLD" COUPLE

Have you been married 25 years or more?

If so, bring your photograph or photographs to The
Moniinp; Sun not later than Saturday, July 28, and be en-
rolled in the "Album of Gold".

Couples who are enlisted In this
great book of gold will receive an
invitation to be The Sun's guests
at the Liberty theater during the
presentation of "Brass," that noted

most beautiful realization of Ideals,
or It may be a prison-like degrada-
tion which hurts and defiles.

In inaugurating the book of gold,
it Is The Son's intention to ob-
tain the view of marriage from

photoplay which has just been com- ! couples who have been happily wed
pleted by Warner brothers. I for 25 years or more.

Of all subjects which can form! A series of stories direct from
the theme of the fiction writer, the the couples themselves, giving their

one that concerns every man and
woman today, and the whole fabric
of modern civilization, Is that of
marriage.

Realization of Ideals
Marriage ca» be the" finest and

own views of marriage, olid photo-
graphs of each, will appear daily
in The Morning Sun, commencing
Sunday, July 21. So bring your
photogtaphs and he enrolled In this
beautiful book of gold.

HAPPY COUPLE ENROLLED
IN SUN'S ALBUM OF GOLD

MR. AND MRS. S. D. GRAVES

M.irries 57 years ago at Mayvllle.
Dodge county, Iowa, where they
lived for many, years before coming
to Long Beach; 21 years ago, Mr.
.-.nd Mrs. S. D. Graves are anothei
happy couple to be registered in
the "Album of Gold."

"Our married life has been noth-
ing but happiness all the way." was
the way this couple nut it while bc-

This couple, with the many others
who have been enrolled in the "Al-
bum of Gold," will receive an In-
vitation to be The Sun's guests at
the Liberty theater during the pres-
entation of "Brass," that famous
Warner Brothers' screen classic
that is scheduled to he shown at the
Liberty during the week of Aug. 5.

THE "ALBUM OF GOLD," newspaper feature promoted by Frank L. Browne, Liberty theatre, Long
Beach, Cal., for "Brass," Warner Brothers feature, produced the two-column stories presented above
and many others. Mr. Browne's letter on the opposite page gives details. The enterprise is in many
respects superior to the common variety of newspaper tie-up with which press and public is too often
flooded. It yielded the newspaper a series of illustrated stories about old residents, an excellent fea-
ture, and brought attention to the picture in dignified manner. W hile the theatre profited greatly by
the undertaking, it is more than likely that the newspaper profited more. That is the sort of co-oper-
ation that gets the theatre friends as well as ticket sales, respect rather than notoriety. Mr. Browne's
letter makes it easy for other exhibitors to apply this and other methods used by him to exploit the
picture. Somehow, the word "exploit" doesn't exactly describe this type of endeavor.

EXHIBITORS HERALD

September 8, 1923

LETTERS TO "THE THEATRE"

ILLUSTRATING Dave -Mor-
rison's letter, second preced-
ing page, on the exploita-
tion of "The Isle of Lost
Ships," First National.

CIRCUS DAY is jnst another business day to George Rea, whose
letter telling how he stole the parade to exploit "Homeward
Bound" is presented on the second page preceding this close-up
of the vehicle used.

YOU CAN'T TELL IT ALL in the lobby, of course, and shouldn't
if you could, but Mr. Rea tells a good deal about it in his dis-
plays.

POSSIBLY batting for Oscar.

WHERE IS OSCAR? No, he hasn't lost his job, but George Rea
didn't use him for "June Madness," Metro Viola Dana feature,
substituting the steed shown above. Possibly Oscar needed a
vacation. They say exploiters take them, just like other folks.

EXHIBITORS HERALD

September 8. 1923

LOBBY DEPICTS FILM STORY

YOU CAN SAY ANYTHING WITH PICTURES. Motion pictures prove that, telling stories better
and better every day. But few showmen rely upon pictures to tell their advertising stories to the
extent shown above. Here the Riviera theatre, Knoxville, Tenn., has told very plainly and altogether
pictorially the characteristics of "The Bright Shawl." First National attraction.

TRIANGULAR CONSTRUCTION of the mar-
quee piece for "Broadway Gold," Truart pro-
duction starring Elaine Hammerstein, made its
message plain to pedestrians on 42nd street and
a portion of Broadway when the picture was
exhibited at the Cameo theatre, Xew York.

FRONT VIEW of the Cameo display, no less
than the side view depicted at left, scored the
title of the picture and, in the figure inescap-
ably identified with same, the general type of the
production. Electric lights below the marquee
added important information.

EXHIBITORS HERALD

September 8, 1923

ELEPHANTS DRAW ATTENTION

AT YAKIMA, WASHINGTON, the Liberty theatre extracts uncommonly rich yield from an unusual
frontal space. It is shown here as decorated for "Douglas Fairbanks in Robin Hood,'' United Artists.

JOSEPH HOPP, of Rosenfield. Hopp and Co., Fort Armstrong
theatre, Rock Island, 111., assisted by Al Sobler, First National
exploitation man, used two elephants and a boy resembling
Jackie Coogan in exploiting "Circus Days,'' as shown above.

JACOB SCHREIBER, personal friend of the late President Hard-
ing, suspended operation of the Blackstone theatre, Detroit, on
the day of the funeral, draping his lobby as shown above. A
Salvation Army band within the house sang hymns from two to
five P. M. Illness prevented Mr. Schreiber's attendance of the
ceremonies at Marion.

CIRCUS

DAYS'— now in Town

FEATURING

Jackie Coogan

as the world's younqest and most darinq
Bare-Back Rider and a marvelous aqqre-
qation of Cloums, Freaks, Animals, Stunt-
sters and Aerial UJixards.

POSITIVELY

THE

Greatest Show on Earth

At The

FORT ARMSTRONG

ROCK IS LAN D

1J^ISY-July 29th

HALF-SHEET CARD in red

and black used by the Fort
Armstrong in exploitation
of "Circus Days." Rosen-
field, Hopp & Co. reported
the engagement to "What
the Picture Did for Me," is-
sue of September 1, page 70,
writing, "A feature of un-
usually great entertaining
power. A real feature and a
box office magnet."

ATTENTION of The Theatre
readers is especially directed to the
series of articles on the origin and
development of the theatre by Mr.
Frank Cambria, Chicago theatre
Director of Art and Production,
which will begin in the next issue
of "Better Theatres," published in
the September 15th issue of the
"Herald."

September 8, 1923

KXHIBITORS HERALD

SHORT SUBJECTS

HAROLD BEAUDINE, director
of the Christie Comedy unit
making "Navy Blues," Dorothy De-
vore comedy vehicle, for Educa-
tional distribution, spent 21 days
aboard the flagship of the Pacific
Fleet taking scenes for the picture.
Naval officers supervised the activ-
ities and the Navy Department has
endorsed the finished product. Pro-
cedure throughout was up to the
mark of best feature picture produc-
tion, which is the established Chris-
tie standard.

Christie Comedies are made on
that basis, that a two-reel comedy
is no more nor less than a short fea-
ture and should differ from a long
feature only in length. Undoubt-
edly this policy has a great deal to
do with the box office record of
Christie product.

To say that this policy is an ideal
one is to remark the obvious. It is
more important, probably, to say
that a picture produced in adherence
to feature picture standards should
be advertised also in accordance
with feature picture standards.

Not a great many showmen act
in conformity with this logic, al-
though more theatre advertising is
being devoted to short subjects
than formerly. The comedy men-
tioned above presents especially
suitable phases for consideration in
this connection.

"Masters of Men," a Vitagraph
feature, was produced with co-oper-
ation from the Navy Department,

and all the trade knows the type of
exploitation it has received. Other
sea pictures of feature length have
enjoyed similar benefits. "Navy
Blues," illustrated above, makes it
possible to apply like methods to
the exploitation of a short subject.
How many exhibitors will apply
them?

Tests are invaluable, in this as in
any business. Would it not be a
good idea to take this short subject,
particularly well fitted as it is for
the purpose, and test out thoroughly
the proposition of feature picture
exploitation methods for short sub-
ject features? We invite record of
such undertakings.

NEWSPICTURES

FOX NEWS No. 92: Coolidge Assumes Du-
ties— DeValera Arrested by Free State — Visit
Alaskan Fishing Grounds — Americans Unveil
Tablet at Gibraltar — Tndians Dance at El Paso —
Clinton. Ia., Setter Has Twelve Pups — English-
man Fashions Hedges After Hunt Scenes — "Beard-
ing the Bee" New Outdoor Sport.

FOX NEWS No. 93: Fish with Horse and
Wagon at Brewster. Mass. — Breed Chinese Pheas-
ants With Barnyard Hen — Gossoon Wins Lipton
Cup — Girls Aquaplane on Hudson — Girls Wash Cat
Scientifically — Dives From Speeding Airplane —
Helen Wills Wins National Tennis Title — Florida
Well Becomes Geyser.

INTERNATIONAL NEWS No. 69: New
York Dry Agents Destroy Liquor — Sacred Ele-
phants Arrive From Siam — Live in Abandoned
Lighthouse — Kosloff's Dancers Ape Ostriches —
Duke of York Represents King George at Hard-
ing Ceremonies — Marion Davies Honors Memory
of Robert Fulton — Sir Thomas Lipton Here in
Brief Visit — Royal Yacht Wins English Regatta
— Dives From Speeding Airplane — Helen Wills
Wins Tennis Title — Territorial Specials.

INTERNATIONAL NEWS No. 70: Egyptian
Crowds Welcome Patriots — Pasadena Alligator
300 Years Old — Coolidges Move Into White
House — French in Water Tilting Contest —
Chinese Train Birds for Fishing — Oil Fire
Menaces San Pedro, Cal. — Make Aviation History
at Dayton, O. — Territorial Specials.

KINOGRAMS No. 2278: Royal Yacht Wins

English Regatta — Governor Smith Takes Boy
Scout Oath — American Swims English Channel —
Navy Men Sail for Cowes Races — Indiana Farm
Has 9,000,000 Bees — Dives From Airplane-
Britain Honors Harding — Helen Wills Wins
Tennis Title — Siam's Sacred Elephant Here —
Territorial Specials.

KINOGRAMS No. 2279: Biggest Plane in
Successful Flight — Austrians Throng to Shrine —
Indians Entertain Hollywood Children — "Lion of
Argonne" Sails — Coolidges Move Into White
House — R. B. Creager Named Mexican Minister
— British Army Polo Team Here — Wilhelmina
Schmidt Here — "Long Jim" Barnes Trains — San
Pedro Oil Tank Burns — Mail Planes Span Con-
tinent— Gossoon Wins Lipton Cup — Territorial
Specials.

PATHE NEWS No. 67: Coolidge's Sons at
Work and in Camp — St. Louis Has Style Pag-
eant— Coolidge Meets Press — Blackpool England's
Coney Island — American Swims English Channel
— Hold Coal Conferences in New York — Caddies
Play For Championship — DeValera Arrested —
Crippled Children at Trenton, Tenn., Elks Picnic
— Territorial Specials.

PATHE NEWS No. 68: England Honors
Harding — Beacons Light Air Mail Route — Helen
Wills Tennis Champion — Navy's Helium Airship
Launched — Royal Yacht Wins British Regatta- —
Lipton Challenges America — Edsion Visits Birth-
place— Dives From Plane — Bridge Between North
and South Carolina Opened — Territorial Specials.

EXHIBITORS HERALD

September 8. 1923

Digest of Pictures of ^Week

EXHIBITORS throughout the country should for-
get their differences and band together with the
producers to fight the burdensome admission tax.
Every influence should be brought to bear at Washing-
ton to effect the repeal of this war measure.

Motion pictures are the poor man's relaxation and
his help can easily be enlisted to fight this law also.
Concerted action is needed to sway Congress and with
producers, exhibitors and the public lined up solidly
against the measure the law makers at Washington will
give it more than cursory attention. — J. R. M.

"THE DRIVING FOOL" (Hodkinson), a story of
a cross country automobile drive that is delighting en-
tertainment. Fast moving and amusing it holds the
interest nicely and such prove quite satisfactory on any
theatre screen. Adapted from a story by W. H. Sturm
and directed by Robert Thornby.

"THE BROKEN WING" (Preferred) is an adapted
stage play and on the whole makes a very satisfactory
screen play as well. A splendid cast, headed by Miriam
Cooper and Kenneth Harlan appears in it and thev are
given good assistance by Walter Long and a host of
other well known players.

"WHERE IS THIS WEST" (Universal) presents
Jack Hoxie in an obvious story of a youth who inherits
a ranch and the attempt of the ranch foreman to dis-
courage him taking possession. There are the usual
Western scenes with Hoxie and Mary Philbin trying
their best to make it all seem convincing.

"LITTLE JOHNNY JONES" (Warner Bros.)
adapted from George M. Cohan's musical comedy pop-
ular several years back. Johnny Hines manages to
keep the action moving and the excellently staged
horse race is one of the picture's high points of interest.
Molly Malone and Wyndham Standing render the star
able assistance in putting the story over.

"THE COMMON LAW" (Selznick) offers a mul-
titude of sales points and backs them up with splendid
production. Corinne Griffith and Conway Tearle lead
a big and notable cast. Hobart Bosworth, Bryant
Washburn. Miss duPont, Phyllis Haver, Wallv Van,
Harry Myers, Dagmar Godowsky, Elliott Dexter and
Doris May are other members. The picture was
directed by George Archainbaud under supervision of
Myron Selznick.

"MARRIAGE MORALS" (Weber & North) is a
clean wholesome play, produced with skill and well
acted. Tom Moore and Ann Forrest head the cast and
the director has given the story an unusual twist and
a surprise ending that is thoroughly enjoyable.

"THE LOVE BRAND" (Universal) presents Roy
Stewart in a trite Western tale concerning a rich ranch
owner, scheming oil men, a pretty girl used as a lure
and her final regeneration through love. There is a
deal of excellent photography and the work of the en-
tire cast is adequate.

"HER REPUTATION" (First National) with May
McAvoy in the stellar role is a newspaper story, with
many scenes of presses grinding out newspapers re-
lentlessly. It has its melodramatic moments — a flood,
rescue and finally an automobile accident, together
with a murder and suicide, enough excitement for any
fan. Lloyd Hughes and Miss McAvoy do good work.

"DOES IT PAY?" (Fox) is a so-called society play
with Hope Hampton playing the role of a vampire. It
concerns the family of a wealthy business man, a social
secretary, and her ultimate marriage to the business
man. His disillusionment follows, and later the happy
ending follows with his family around him. It fur-
nishes fair entertainment for those who like society
plays.

Three interesting scenes from the Principal Pictures production "The Meanest Man in the World," adapted from the stage play,
with Bert Lytell, Blanche Sweet, Bryant Washburn, Forrest Robinson, Helen Lynch and Lincoln Stedman in the leading roles.

September 8, 1923

E X H I B ITORS I i K R A L 1)

4<J

R E V I E W S

MAY McAVOY IN"

HER REPUTATION

(FIRST NATIONAL)
A Thomas H. Ince production
adapted from "The Devil's Own"
Talbut Mundy and Bradley
King's novel, and directed by
John Griffith Wray. The story
deals with the power of the press
— the yellow press — and contains
several thrills and plenty of heart
tugs which counteract to some
extent the story's lack of convic-
tion. Seven reels.

THE CAST

Jacqueline Lanier...... May McAvoy

Sherwood Mansfield Lloyd Hughes

Jack Calhoun Casson Ferguson

Andres Miro Eric Mayne

John Covert Mansfield Winter Hill

"Dad" Lawrence James Corrigan

Madame Cervanez Eugenie Besserer

Consuelo Louise Lester

Ramon Cervanez George Larkin

Clinton Kent Brinsley Shaw

Petita Jane Wray

Good melodrama, well acted, is always
certain of popular reception if it contains
sentimental appeal and plenty of action.
"Her Reputation" moves along swiftly
and holds the attention for this reason
and the work of May McAvoy, as the
misunderstood and hounded convent girl,
is convincing and natural. There are sev-
eral picturesque shots, especially the old
barn floating down a river, occupied only
by the boy and girl and a cat and her
kittens. In advertising the feature empha-
size the strong love story and sentimental
appeal together with the excellent cast.

The story revolves around Jaccmeline
Lanier, pretty seventeen-year-old New
Orleans girl, raised as the ward of the
wealthy Don Miro, one of the last of
the old style Louisiana settlers. Miro
plans to leave Jacqueline all his wealth.
He is about to marry her and then she
is to return to the convent, knowing that
he has but a short time to live. Young
Calhoun, an ardent lover, forces his way
into Jacqueline's bedroom on her wed-
ding day and when Miro appears, shoots
him, then commits suiciae. Kirk, an
ambitious reporter, to land a big story
writes a sensational yarn which alleged
Jacqueline's infidelity to Miro which re-
sulted in his murder. Heart-broken, the
girl, left penniless, runs away to escape
the newspaper notoriety. She is swept
from the levee while driving away, by
the flood and is rescued by the son of the
editor of the paper that is persecuting
her. At a rescue camp she joins a vaude-
ville troup going to San Francisco and
under an assumed name becomes a
dancer in a cabaret. She is discovered
again by Kirk, but when the newspaper
owner's son declares his love for her
and proves her innocent of wrong doing,
she finds happiness with her youthful
sweetheart.

Casson Ferguson was good as the
ardent, crazy lover; Lloyd Hughes well
cast as the son of the newspaper man
and Winter Hall made an impressive
newspaper editor.

JOHNNY MINES IN

LITTLE JOHNNY

JONES

(WARNER BROS.)
A popular musical comedy done
into seven reels of film minus the
music. Lively when Hines is in
the scene, rather dull at other
times. Well staged and very well
acted. Adapted from the play by
George M. Cohan. Directed by
Arthur Rcson. Seven reels.

THE CAST

Johnny Jones

Johnny Hines

Earl of Bloomsburg

Windham Standing

Sir James Smythe

Robert Prior

Et-ith Smythe

Molly Malone

George Webb

"Fat" Carr

Lcdy Jane Smythe .

Pauline French

Brownie

. . . The Wonder Dog

There are a number of things to com-
mend this film to your attention even
though the slight musical comedy plot
will seem more or less familiar to your
regular picture devotees. The horse race
is really exciting and very well handled
and Johnny Hines delivers in the role of
the American jockey. Unfortunately the

May McAvoy in a scene from "Her Reputation/'
a Thos. H. Ince-First National production.

director, or scenarist, felt that he must
pad the picture out to seven reels, and,
therefore, many extraneous and rather
pointless scenes are employed to make the
<>,800 feet of film. Hines is good, how-
ever, and Brownie, the Century comedy
dog, conies in for his share of the honors.

The atmosphere of this racing drama is
well simulated in scenes around a race
track and the interiors of the Derby ball
and English homes are in good taste. A
novelty of the picture was the checker
game, with girls and young men used as
checkers. Diffused lighting was used to
give the effect of London fog, which was
not as convincing as it might have been.
The photography and make-up of some
of the actors was poor at times.

Molly Malone was pretty and capable
as the heroine and Margaret Seddon was
excellent as the little old mother.

Here's the story: Johnny Jones rides
Yankee Doodle and wins an American
race and when the horse is sold to the
Earl of Bloomsburg. Johnny is heart-
broken until the Earl employs him to
ride in England. At the finish of the big
race in England, a rival jockey tries to
blind Johnny by throwing acid in his face,
but he wins the race and exposes the other
jockey. There is a thrilling rescue of the
daughter of Sir James Smythe and the
villain is arrested and shown up at the
finish.

JACK HOXIE IN

WHERE IS THIS WEST

(UNIVERSAL)
The story value of this picture is
quite negligible, concerning as it
does the attempt of a ranch fore-
man to oust the prospective own-
ers, who are tenderfeet Eastern-
ers. Some of the incidents strain
the credulity, but Jack Hoxie and
Mary Philbin do their best to
make it convincing. Directed by
George E. Marshall from a story
by George C. Hull. Five reels.

THE CAST

Mary Philbin

B:mbo McGurk

Bob McKenzie

Wild Honey

Slim Cole

Joseph Girard

Indian Servant Bernard Siegel

Quite obvious is this story from start
to finish. It begins in the conventional
manner, where a milk dairy employe re-
ceives a letter that he has inherited a
half interest in a ranch. The girl in
the case also receives a similar letter.
They go West and find there a deter-
mined ranch foreman, Buck Osborne,
who tries to scare them off by hiring
fake Indians, cowboys dressed up as
Mexicans and various other "badmen"
to shoot up the town. Harley and Sal-
lie Summers, however, discover the de-
ception after many thrilling scenes and
all ends peacefully.

Xot the strongest role that Hoxie has
had, but he handles it satisfactorily, as
does Mary Philbin as Sallie. Bob Mc-
Kenzie was good as Bimbo and Sid Jor-
dan a good villain.

EXHIBITORS HERALD

September 8, 1923

SPECIAL CAST IN

MARRIAGE MORALS

(WEBER AND NORTH)
Here is a clean, wholesome picture
produced with exceptional care
and skill, based on an interesting
story and made with a cast con-
taining many names of box office
value. Directed by Will Nigh
from his own story. Seven reels.

THE CAST

Young Harry Ryan Tom Moore

Mary Gardner Ann Forrest

Harry. Jr Little Russell Griffin

J. C. Black John Goldsworthy

Marvin Harry T. Morey

Harry's Father Edmund Breese

Molly Mahoney Florence Billings

John Brink Ben Hendricks, Jr.

His Wife Shannon Day

Mary's Brother "Mickey" Bennett

li - d i I Tom Lewis

Harry s Pals j shar,es Craig

The love of a rich young rounder for a
pretty shop girl, their subsequent raai-
riage and trials, has been used as a mo-
tion picture theme many times, but in
"Marriage Morals," the most pretentious
Will Nigh production for distribution by
L. Lawrence Weber and Bobby North,
the director and author has given it many
out-of-the-ordinary twists and a surprise
ending.

With Tom Moore and Ann Forrest in
the leading parts, and supported by such
sterling thespians as Harry T. Morey, Ed-
mund Breese, John Goldsworthy, Flor-
ence Billings and little Russell Griffin, the
interesting story is given such exploita-
tion angles that it should go over well in
any community.

Harry Ryan, played by Tom Moore, is
a handsome young man of wealth, with a
penchant for wild drinking parties. Fall-
ing in love with Mary Gardner, Ryan
promises to give up parties and drink if
she will marry him. They are married
and the advent of a son a year later is the
occasion of Ryan giving a big party at
which liquid cheer is dispensed with
freedom and Ryan is "off again."

After six years of life with a hilariously
drink-loving husband, Mary takes her boy
and returns to the home of her parents.
There word is brought to her that her
husband has fallen over a stairway and is
injured in such a way that he will be crip-
pled for life. She is unable to make up
her mind whether or not to return to him.

Here the director springs the surprise.
Mary awakes in bed at her own home and
discovers that the seven years of wedded
life has been a dream. She goes to her
work in the shop the following morning
and Ryan enters and asks her to marry
him. Visions of her seven years of dream
life flash through her mind and she is
about to refuse, when there appears be-
tween them the spirit figure of her dream
child. She yields and they leave the shop
to be married, and you are left to form
your own conclusions as to the future.

All in all "Marriage Morals" is not a
great picture, but its interesting story and
the excellent staging and direction give
it an entertainment value which makes it
much better than the ordinary program
picture.

A tense moment from "Marriage Mor-
als" produced and distributed by L.
Lawrence Weber and Bobby North.
Little Russell Griffin, Ann Forrest
and Harry T. Morey have principal
roles.

SPECIAL CAST IN

THE BROKEN WING

(PREFERRED)
On the whole a very satisfactory
screen play has been made from
Paul Dickey and Charles W.
Stoddard's stage success. It will
afford fair entertainment for au-
diences who like thrills and a
clean play, well acted. Directed
by Tom Forman. Length, 6,216
feet.

THE CAST

Philip Marvin Kenneth Harlan

Inez Villera Miriam Cooper

Captain Innocencio Dos Santos. . Walter Long

Celia Miss Du Pont

Sylvester Cross Richard Tucker

Bassilio Edwin J Brady

Luther Farley Ferdinand Munier

Quichita Evelyn S el bi e

The stage play "The Broken Wing"
has been followed closely and all the sus-
pense and high lights of the spoken drama
have been retained with the big scenes of
the airplane crashing to earth and the ar-
rival of American troops, of course, real-
istically presented. While not a partic-
ularly strong or convincing story, it is at
least free from glaring faults and has a
good deal to recommend it.

Director Forman's direction is excellent
and the story moves along with a jaunty
swing and perfect continuity. Many ex-
cellent characterizations mark the produc-
tion, particularly that of Walter Long as
Santos. Miriam Cooper was excellently
cast as Inez and Kenneth Harlan made a
splendid Philip Marvin.

The story revolves around Philip Mar-
vin, wealthv New Yorker, who while mak-
ing a cross-country airplane trip on a
bet, falls to earth in northern Mexico. He
is cared for by Inez Villera, a Mexican
girl, and soon they are in love. Marvin,
however, is unable to remember anything
prior to the crash, and Santos, an insur-
rectionist, learning that Marvin is wealthy,
holds him for ransom. Santos is in love
with Inez and determines to make trouble

for Marvin. He is outwitted when a se-
cret service operative arrives, pays San-
tos in phony jewelry to allow Marvin to
depart, and is later arrested for con-
spiracy. There are many humorous inci-
dents and on the whole it is a very satis-
factory little play.

SPECIAL CAST IN

THE DRIVING FOOL

(HODKINSON)

Delightful entertainment is this
breezy drama of a cross-country
auto race. It is fast moving, con-
tains a good comedy element, and
generally proves quite pleasing
and interest absorbing. Adapted
by H. H. Van Loan from a story
by W. H. Sturm, and directed by
Robert Thornby. Six reels.

Here is a snappy little picture that will
adorn any screen to satisfaction. A story
of a cross-country drive by automobile,
which might readily have proved tiresome
under less capable direction, the entire
journey here is most delightfully pictured.
There isn't a dull moment from the start
of the race to the exciting finish, a series
of amusing incidents keeping interest at
a high pitch.

In the cast are such players as Patsy
Ruth Miller, Wilton Taylor, Wally Van,
Ramsey Wallace, Wilfrid North, Kenneth
R. Bush and Jesse J. Aldridge.

The story tells of Hal Locke, whose
father Henry Locke and Howard Gray-
son operate the Golden Gate Packing
Company. Young Locke is in love with
Grayson's daughter but when he suggests
that her father accept him for a son-in-
law he is emphatically turned down with
the explanation that as long as he con-
tinues to jeopardize his life and be
arrested every other day for speeding he
hasn't a chance.

There comes a day when the packing
company has a note due in New York
which must be promptly cancelled. There
is a big storm and transportation is tied
up most of the way between San Fran-
cisco and New York. Young Locke
volunteers to drive the distance, have the
note cancelled and save the firm from
ruin. Then starts a most interesting
cross-country drive, with his father's
enemies trying to keep him from reaching
his destination on time. Hal picks up a
negro garage keeper on the way who ac-
companies him and between the two they
lead their pursuers a merry chase.

There is a happy and humorous ending
in the East when Hal reaches his goal
after having driven for about a week
without any sleep.

LLOYD HAMILTON IN

THE OPTIMIST

(EDUCATIONAL)

"The Optimist" is the initial picture of
a new series of Lloyd Hamilton come-
dies to be released through Educational.
It was written by Hank Mann, Lloyd
Bacon and Mr. Hamilton and directed
by Gil Pratt. There are several funny
situations in it, but some of the gags
miss fire principally because they have
been used before. It concerns a young
man who looks on the bright side of life,
helps the poor and aids the crippled. At
a dinner to which he is invited he pic-
tures life during the days of our Puritan
forefathers, when Indians lurked about.
The supporting cast is good, consisting
of Ruth Hiatt, Del Lorice, Percy Hilde-
brand, Andrew Arbuckle and others. It
offers a fair amount of comedy without
being very hilarious.

PATHE

1923-1924

Supreme in Comedy and Short Subjects

The day of the All-Comedy pro-
gram and the All-Short-Subject pro-
gram has arrived.

The time has come for exhibitors
to change their present methods of
program building: (1) to give
diversity and novelty; (2) to induce
an additional day's attend mce from
the average regular patron who at
present only goes twice a week, and
(3) to build up a new clientele that
under present conditions rarely, if
ever, goes to a picture theatre.

A large majority of several hun-
dred newspaper editors, questioned
recently as to their preferences,

voted for more Short Subjects, say-
ing that as a whole they were better
than dramatic features. ; Instances
are legion where a Pathe short pic-
ture has been responsible for the
biggest part of the pull to the box-
office and has received the major
portion of the newspaper comment.

Pathe is prepared to give you
these business-building programs of
a number, kind and quality better
than ever before. Alternate them
with feature programs!

Dollar for dollar and picture for
picture, they are the best value in
the business today.

Feature Comedies
Harold Lloyd (4)

One-Reel Comedies
Hal Roach (52)

SUMMARY

73 Two-Reel Comedies
Will Rogers (13)
Mack Sennett (13)
Our Gang (13)
Stan Laurel ( 13 )
The Spat Family ((13)
Ben Turpin (6-8)

Serials

Her Dangerous Path (10 episodes)
Ruth of the Range (15 episodes)
The Way of a Man (10 episodes)
Leatherstocking (10 episodes)

Pathe Review (52)
Pathe News (104)

Aesop's Film Fables (52)
Topics of the Day (52)

Every picture or series of pictures sold on its own merits
independently of any other motion picture or series of

pictures.

Harold

in Four

Wherever motion pictures are pro-
duced, distributed or exhibited, it is con-
ceded that Harold Lloyd is the supreme
box-office attraction of the business.

Pathe is proud of nine years' har-
monious and successful association with
Mr. Lloyd, and to announce four feature

Pafh6comedy

TRADE I MARK

Lloyd

?eatiwe Comedies

comedies of the same superlative quality
as " Grandma's Boy," "Dr. Jack" and
" Safety Last."

"Why Worry," the first, is now ready.

It is a triumph of originality, a riot
of laughter — different from and better
than, anything Lloyd has ever done.

"Why Worry," produced by Hal E. Roach

Pafh6comedy

TRADE I £frf MARK

Hal Roach presents

Will Rogers

in Two Part Comedies

The whole city sorrowed when Will Rogers left the
"Follies" and New York.

But a far vaster audience rejoices that the lovable per-
sonality, the clean and inimitable humor, the striking
originality of the one Will Rogers is now to entertain
the tens of thousands where one was entertained before.

New York now asks, "What will the city be without
Will Rogers?"

Millions of picture goers will be saying a year from
now, "What would the screen be without Will Rogers?"

Hal Roach and Will Rogers. What better combina-
tion of names could the exhibitors of the nation desire?

13 — Sold in Series of Six,

Pafhgcomedy

TRADE I (jh) MARK

Hal Roach presents

Our Gang Comedies

Two Parts

Less than a year ago the first "Our Gang" comedy
was released.

It is believed that today these unique comedies have
a wider distribution than any comedies of the same
length now produced.

Hal Roach hit upon a great idea. He developed it
with striking originality and skill.

The very numerous enthusiastic comments from ex-
hibitors published in the trade papers attest the really
amazing popularity of these delightful comedies.

Pathe is pleased to announce a new series of these
comedies from Mr. Roach, with "Micky," "Sunshine
Sammy," "Farina," "Jackie," the "Tough Kid" and all
the rest of the laughable urchins.

13 — Sold in Series of Six.

Pafhecomedy

TRADE 1 &m\ MARK mmmmmmmmmmmmmm

Mack Sennett

presents

Ben Turpin

Two Reel Comedies

Mack Sennett is known wherever people know how-
to laugh. Ben Turpin is Ben Turpin. He is alone,
unique. There is no one like him. His box office value
is attested by the fact that he has the most famous eyes
in the world.

Mack Sennett's Ben Turpin Comedies have double
value, for they have the pull of two big names.

Ben Turpin's very name brings a laugh wherever it is
spoken.

Pathe is proud to be privileged to present these come-
dies during the coming season.

A Series of Six or Eight

Pafhgcomedy

TRADE I feftl MARK

Mack Sennett Comedies

Two Parts

Mack Sennett was the first to show that screen come-
dies could be made that would make everyone laugh.

He has discovered more feminine beauty than even
the far-famed "Follies." Bathing girls were unknown
before he put them in his comedies. Salt water was only
used to sail ships upon — until Mr. Sennett showed that
beauty was more beautiful against the background of
the sea.

Nobody loved a fat boy, until Mr. Sennett showed
that he was a laugh.

He was a pioneer comedy producer. He has always
been an originator. He is now, as he has always been,
a leader.

Pathe, supreme in Short Subjects, is proud of its asso-
ciation with Mr. Sennett.

13 — Sold in Series of Six

Hal Roach presents

Stan Laurel Comedies

Two Parts

With the release of the first Hal Roach Comedy in
which he was featured, Stan Laurel was a star.

Succeeding Hal Roach Comedies definitely estab-
lished him as a real personality, a natural comedian, a
certain favorite-to-be.

Pathe hailed Laurel as a "comer." He has now ar-
rived. He is to be presented in two-reel comedies made
the way Hal Roach makes them.

Pathe prophesied that he would be popular. Pathe
now prophesies that the season of 1923-1924 will bring
him pretty close to the very top.

Watch Stan Laurel!

13 — Sold in Series of Six

Pafhecomedy

TRADE ( fifl) MARK

Hal Roach Comedies

One Reel — Every Week

Since the early days when Harold Lloyd was the star
of these comedies, assisted by Bebe Daniels and "Snub"
Pollard, they have had a wider popularity and distribu-
tion than an}- one-reel comedies made.

Hal Roach quality has made the Hal Roach Come-
dies what they are. That same quality, improved through
constant perfection of detail, will stamp them through
1923-1924.

"Snub" Pollard will star in them!

And they will include some "Dippy-Doo-Dads,"
those marvelous animal-bird comedies that have been
the outstanding novelty of 1923.

Pafh£comedy

TRADE J &fk] MARK

Hal Roach presents

The Spat Family

Two Part Comedies

with Laura Roessing, Sidney D'Albrook and
Frank Butler

Arc you married?

Have you been married?

Or do you intend to be married?

Everyone who can answer '"yes" to these questions
will scream at these novel comedies. The petty squab-
bles that so often are a part of married life are funny to
all except the battlers themselves.

"The Spat Family" comedies show every kind of a
marital row, from the kind where they just run out their
tongues at each other to the kind where they throw the
china.

Great fun for both sexes and all ages.

13 — Sold in Series of Six

Pafhgcomecjy

TRADE 7 MARK

The most famous motion picture in the world

Pathe News

Twice a week

It's the true feature of every bill that it's on.

It has "saved the show" for thousands of exhibitors.

It is as standard as sterling; as staple as salt.

Every exhibitor who wants the best, and nothing but
the best — needs it.

Now in its thirteenth year of usefulness — and better
than ever.

Pafhepicture

TRADE / \ MARK.

Path

The word "Patheserial" means much. Pathe promises
that it shall mean even more.

Pathe has planned serials that on merit will be worthy
of exhibition in the best houses of America.

"HER DANGEROUS PATH"

with Edna Murphy

io Episodes Produced by Hal E. Roach Now Ready

See it. Consider its cost, novelty, beaut)-, interest.

Ten big problems in a young girl's life, each asking the question, "What
should the girl do?"

RUTH ROLAND

"RUTH OF THE RANGE"

Produced by Ruth Roland Serials, Inc., 15 Episodes

under supervision of United Studios, Inc. Production Completed

The famous box-office star in a thrilling, human story of adventure and love
in the Far West.

Pafhe serial

serials

Stories by the best novelists have been selected — such
stories as are eagerly sought for the biggest features.

With production such as is given the finest features,
a brilliant future for Patheserials is thus assured.

Emerson Hough's Great Story of the Frontier West

"THE WAY OF A MAN "

With Allene Ray and Harold Miller

Produced by C. W. Patton IO EPISODES

Directed by Geo. B. Seitz Now in Production

A veritable "scoop" in serials, with a story by the author of "The Covered
Wagon." Big in every way; picturesque, thrilling. A Goliath of an attraction.

James Fenimore Cooper's World Famous Hero

"LEATHERSTOCKING "

IO EPISODES All rights defended In Preparation

A superb novelty with tremendous appeal. A story of the America that lived
in fear of the warwhoop and the scalping knife, brilliant, stirring!

Pafheserial

TRADE / \ MARK.

Fables Pictures, Inc.

presents

Aesop's Film Fables

Cartoonist Paul Terry
Excruciatingly funny!

Fertile in ideas, novel in conception, original in treat-
ment, and amazingly clever in animation.

There's a laugh in every scene, a riot of fun in every
cartoon.

Enthusiastic praise? Yes — and every statement has
been taken word for word from comment by exhibitors
sent in to the various trade papers!

For your own sake, play them!

One a week

®Pathe'

Distributors

Timely Films, Inc.

presents

Topics of the Day

Written by the cleverest writers in the world.

Each item selected from the newspapers and maga-
zines of everywhere because of human interest and
laugh-creating power.

Each paragraph has its punch, each line its laugh.

Over three thousand exhibitors swear by it, for they
know that it's a bright spot in every show where it's
shown.

One a week

The magazine of the screen

Pathe Review

Every Week

A little of everything that's good, clean and interest-
ing to all ; and not too much of anything.

Subjects so well chosen, so diversified, so interesting,
so beautifully photographed that you wish it was twice
as long.

Science, nature, art, industry, humor, travel and
Pathecolor — the most beautiful colored pictures any-
where, many of them now American subjects.

It belongs on every good bill and in every good house.

Pafhepicture

Prospect Press, Inc., New York

September 8, 1923

EXHIBITORS HERALD

HOPE HAMPTON" IN

DOES IT PAY

(FOX)

This latest Hope Hampton produc-
tion, based on a society divorce
story, should prove pleasing to a
lot of theatregoers, in spite of
dragging heavily during the first
half. Elaborately staged, well di-
rected, and splendidly photo-
graphed. Directed by Charles
Horan. Seven reels.

"Does it Pay", the latest Hope Hamp-
ton effort for Fox distribution, while a
preachment carrying a strong moral for
the consumption of elderly men of fam-
ily, furnishes good entertainment for
those who like so-called society pictures.
The story, although far from being a
new theme, is interestingly developed
after it once gets away from a rather
tedious, slow start.

While Hope Hampton, in a vampire
part, is billed as the star and does capable
work in the part, the excellent acting of
Robert T. Haines does much in the way
of enhancing the entertainment value of
the picture.

The story, which is by Beatrice
Dovskie. is based on the domestic ad-
ventures of John Weston, a prosperous,
middle-aged man of small town habitat.
Dwelling in peace and happiness with a
devoted wife, grown son and daughter,
until the advent of Doris Clark (Hope
Hampton), engaged by Mrs. Weston as
a companion for herself and daughter.
Doris Clark is an adventuress and
through her wiles creates dissension
which results in Weston divorcing his
wife and later marrying her.

The discovery of a liason between
Doris and her music teacher — the latter
in reality her old time lover and fellow
adventurer — awakes Weston to the fact
that he had been hoodwinked and is being
bled of his money by the pair, ably aided
by the mother of Doris.

This brings about an abrupt ending of
what Weston thought was new found
happiness, and the adventurers are turned
out. Realizing now the loss of his wife
and family Weston's mind is affected
and he is taken to an asylum, a wreck
of his former self. In an effort to aid
him in regaining his mind, Weston's at-
torney appeals to Mrs. Weston, and
Weston is brought to his rormer home
by his physicians. He fails to recognize
his wife or son. but is finally brought
back to reason by the appearance of his
daughter, who has always been his fav-
orite.

He is about to be taken away by the
physicians for the rest which will bring
about his complete recovery, when Mrs.
Weston, still loving him. insists that he
remain where she and the children can
care for him. Surrounded by those
whose loyalty has never wavered Weston
sees a return to the happiness he had
thrown away for the wiles of a more
youthful charmer.

CORIXXE GRIFFITH IX

THE COMMON LAW

(SELZXICK)

An elaborately and well-made pro-
duction with a host of box-office
assets in names and qualities.
A demonstrated attraction. Di-
rected by George Archainbaud
from Edward J. Montagne's scen-
ario of Robert W. Chambers'
novel. Supervised by Myron
Selznick. Reviewed at the Chi-
cago theatre, Chicago.

Corinne Griffith, Conway Tearle.
Bryant Washburn. Elliott Dexter. Hobart
Bosworth. Harry Myers, Doris May. Miss
duPont, Dagmar Godowsky and Wally
Van are names with box-office signifi-
cance that may be used in exploiting
"The Common Law." Add the title itself,
the names of author and director, and you
have the picture's sales points in a nut-
shell. They sold the picture to stand-out
crowds during the week it was shown at
the Chicago theatre.

In the picture Corinne Griffith scores a
great success, the sort of success that
makes the women present give voluntary
voice to their admiration. Conway Tearle.
opposite, enjoys no less good fortune.
Others of the many good players present
register less strongly only because the
>tory devotes great stretches of the film
to the leads exclusively.

In settings, by Stephen Goosson, and in
photography, by Jules Cronjager, the pro-
duction attains rare heights. Opulence is.
by the story, a necessity, and it has been
obtained in a degree seldom approxi-
mated. In its mere physical aspects the
picture is a great production.

The story is so well known as to re-
quire no recital here. Corinne Griffith is
the art model, Conway Tearle the artist.
Hobart Bosworth his father. Doris May
the girl his parents would have him
marry. Subtitles and direction unfold the
story with utmost precision.

At the Chicago it "went over" with a
bang, as the saying is. and the Chicago
is quite generally accepted as a criterion.

ROY STEWART IN

THE LOVE BRAND

(UNIVERSAL)

7 he amount of finished and charm-
ing photography that has been
lavished upon this picture would
have been doubly effective with a
story of equal strength. The plot
is not new and the one big scene
has served many directors be-
fore. Story by Adrian Johnson.
Stuart Paton directed. Five reels.

This Western story is marked by much
charming photography, some excellent
acting and fair direction. The action is
slow, however, and not at all convincing
and the "big scene" where the heroine
brands herself, or is about to when saved
by the hero, smacks of cheap melodrama.

Roy Stewart is Don Jose O'Shay, in
the story who owns vast acres of cattle
farm. An Eastern capitalist knows there
is oil on the land and endeavors to per-
suade Don Jose to sell certain portions of
it. He fails, and then, having accepted
an invitation to remain visiting the ranch,
employs his daughter Frances, a spoiled
society beauty, to ensnare their host's
affection and induce him to consent. Don
Jose falls in love with Frances, who, in
playing her father's game, gradually
loses her heart to the man she is betray-
ing. Teresa, a Spanish girl, daughter of
the ranch foreman, has vainly loved Don
Jose, learns of the plot in which Frances
is engaged and exposes her to her lover.
Don Jose, in a temper of rage, threatens
to brand Frances with a red-hot iron, but
relents at the last moment. Frances con-
fesses her duplicity, but admits that she
now loves him. He spurns her, Frances
seizes the iron and brands her shoulder to
prove her truth. Don Jose is convinced
and the two are wed.

The plot is quite obvious and the sup-
porting cast onlv fair. Margaret Landis
plays the role of Frances Collier with too
much reserve. Advertise it as a Western
romance without promising much and it
will get by.

Lloyd Hamilton in a scene from his latest Educational- Hamilton comedy, "The Opti
mist," keeping tabs on his score at shooting Indians.

THE CAST

Doris Clark

Hope Hampton

John Weston

Robert T. Haines

MiLrtha Weston

Jack Weston

Walter Petri

Alice Weston

Charles Wellesley

Marion

Attorney Alden

Harold Reed

Francois Chavelle

Roland Bottomley

Mrs. Clark

Marie Sbotwell

The Boy

Bunny Grauer

EXHIBITORS HERALD

September 8, 1923

Announcing to the Trade

HOOT GIOSON

Will Be Starred
in a Rousing
Outdoor Romance

"THE PONY
EXPRESS
RIDER"

UNIVERSAL PICTURE

With the Procession in Los Angeles

By Harry Hammond Beall

PETE SMITH, United Studio publicity
director, called out the lire department
when he could find no other way of
getting new photographs of the recon-
structed studio. An automatic ladder,
which shoots seventy-five feet into the air
from its truck, was among the equipment
responding and Pete sent his photographer
to the top of it for the pictures. Then he
gave the men who responded a box of
cigars apiece, paid the $50 fine the city ordi-
nance imposes and called it a day.

* * *

Maurice Tourneur has recovered from
an attack of ptomaine poisoning which sent
him home from the studio in the middle of
the day last Friday and has returned to
work on "Jealous Fools."

Mary Alden who has been on the west
coast for the last six months, has mothered
on the screen, James Kirkwood, Henry B.
Walthall, the sisters Gish, Raoul Walsh,
Jack Pickford, Dicky Barthelmess and
numerous others. She states, however, that
Dick Barthelmess is her favorite screen
child.

* * *

Pedro de Cordoba, the star of the screen
production "I Will Repay" which Henry
Kolker made in England, returned to New
York on the Celtic and immediately began
work under Walter Hampden's direction in
the new play "The Black Flag" in which he
plays the featured male role opposite Carrol
McComas. This stage engagement will not
interfere with Mr. de Cordoba making pic-
tures and he will be starred in one or two
productions to be made in the early fall.

Bert tEnnis, director of publicity for
Sawver and Luhin, who is now on the

A scene from the Thomas Dixon pro-
duction "The Mark of the Beast," dis-
tributed by the W. W. Hodkinson Cor-
poration.

Loast, slips us the information that Arthur
H. Sawyer has just signed a five-year con-
tract with pretty Barbara LaMarr whereby
she will produce four special features per
year for Associated Pictures. First Na-
tional it is said will handle them.

Bill Hart actually started work at the
Lasky studios last week on "Wild Bill
Hickock" which vehicle he is using for his
"come back." Cliff Smith is wielding the
megaphone.

* * *

Ramon Novarro is the latest star to an-
nounce his own company. He will appear
in one more Rex Ingram production for
Metro and then will produce on his own
for the same company.

"The Girl Expert" is to be Harold Lloyd's
next picture. "Why Worry" has not been
released as yet, but his new picture is well
on its way. He expects to finish it within
five months.

* * #

From the casualty lists printed almost
daily of actors and actors injured while on
location, it would seem our favorite stars
are taking more than the usual chances to
get realism into their work. Lew Cody,
Helene Chadwick, Carmel Myers and
George Walsh were reported scalded while
making scenes in Yellowstone Park for
"Law Against Law" a Goldwyn production.

* * *

The musical score for Jesse D. Hamp-
ton's new version of Rex Beach's widely-
read novel, "The Spoilers," is being pre-
pared by Carli D. Elinor, director of the
California Theatre Concert Orchestra,
who with his wife recently returned from
a two months' vacation in Europe. Eli-
nor is one of the most popular concert
masters in the city and his return to the
California theatre's orchestra pit is wel-
comed by his thousands of admirers and
friends.

Peru is to be exploited through the
medium of the screen if present plans of
South American Productions, Inc., a
newly organized producing concern, are
carried through to a successful conclu-
sion. According to announcement given
out by J. Barstow Budworth, organizer
of the company, his concern has obtained
the exclusive rights to film pictures in
Peru and he is preparing to embark for
that country, accompanied by a compe-
tent staff, in the near future.

Hollywood Enterprises, one of the
many new independent producing compa-
nies to be organized within the past few
weeks, has taken over the studio on
Lankershim boulevard opposite Universal
City, which was formerly occupied by
Jacques Jaccard and associates.

The new concern plans to film a series
of twelve two-reel comedies in which Ed-
die Gribbon will be starred and a feature
company is projected.

The name of the plant has been
changed to McNamara Studios, in honor
of J. J. McNamara, ex-detective of Los
Angeles, who is vice-president of the
company.

September 8. 1923

[• X II I 15 I TO R S HERALD

TEAM WORK

MAKING motion pictures is like playing football.
Somebody has to call the signals. The team
that wins the most games is the one that works
as a unit, not as eleven separate individuals.
The director is the quarter back of motion pictures.
Actors, technical men, cinematographers, and the
laboratory must follow his signals and play together.
Creating an artistic photoplay necessitates team work
from start to finish, particularly in that important in-
terval between camera and screen.

The success of STANDARD FILM LABORATORIES
is built on team work — team work not only within the
organization, but with those at the studio as well.
That's why more and more of the industry's leading
producers are depending exclusively upon us for both
negative and prints. They realize both of these should
be made by the same laboratory. Continuous co-
operation of director, cinematographer and laboratory
from camera to screen give STANDARD PRINTS their
unusual excellence. Their superiority is reflected in
the increased satisfaction of exhibitors and distributors
using them.

Standarcf Him Iraloralopies

J * JoImMMckoIaus " *> S.MJom plans

S.MJomp/dns
Seward and Horn a in& $treet&
/folly 4366

Hollywood, California

EXHIBITORS HERALD

September 8, 1923

::::Dte FILM MART : : : :

Production Progress : : : : : : ; : Distribution News

Educational

"THE BUSHER," featuring Lee Moran,
a Mermaid comedy, and "The Gray
Rider," one of the Wilderness Tales by
Robert C. Bruce, are included in the list
of selected pictures in the Photoplay
Guide of the National Board of Review.
. . . "My Country," another of the Wil-
derness Tales which attracted attention
at the New York Capitol a year ago, has
been recalled for its third week's showing
at the Capitol.

+ + +

"YANKEE SPIRIT," the initial publica-
tion of the Juvenile Comedies series
which Education will distribute this sea-
son, is declared a real innovation in the
comedy field. For the first time, it is
stated, a serious effort has been made to
produce juvenile stories that will not only
prove entertainment for the children but
for the older folks as well. "Yankee
Spirit" will be published in September.
Bennie Alexander and Ernest Butter-
worth head the cast.

Vitagraph

WORK WILL BEGIN immediately at
Vitagraph studios in Hollywood on "The
Man From Brodney's." This picturizatidn
of George Barr McCutcheon's novel will be
a David Smith production in which J.
Warren Kerrigan will head the cast with
other leading roles being played by Alice
Calhoun, Wanda Hawley, Pat O'Malley.
Miss DuPont, Bertram Grassby and Kath-
leen Kcx.

+ + +

THE CURRENT Urban classic issued by
Vitagraph is called "Newsprint Paper"
and shows the progress of making news-
print from the felling of the trees to the
finished paper. . . . "Horseshoes" is the
title decided on for Larry Semon's latest
Vitagraph comedy.

+ + +

/. STUART BLACKTON. in a letter to
Governor McCray of Indiana has placed
at the disposal of the Paul Dresser Mem-
orial Association his forthcoming produc-
tion "On the Banks of the ll'abash" to be
used as a benefit performance to raise funds
for the erection of a memorial to the In-
diana composer.

F. B. O.

FOUR FEATURES ARE scheduled for
September publication by F. B. O.
They are "Daytime Wives" for Septem-
ber 2, which will have a preview showing
at the Ney York Central beginning Au-
gust 26; "The Fair Cheat," a Burton King
production featuring Dorothy Mackaill
and Edmund Breese for September 16;
the Houdini Picture, "Haldane of the Se-
cret Service," for September 23. and Bull
Montana's feature length production ti-
tled "Breaking into Society."

+ + +

CHESTER BENNETT is considering
Hawthorne's story "The Scarlet Let-
ter" for his next production starring
Jane Novak. Finishing touches are being
put to "The Lullaby," the Novak vehicle
now in the making. . . . An advertising
tie-up with Funk Wagnalls Company has
been arranged by F. B. O. on their eti-
quette book in connection with Bull Mon-
tana's "Breaking into Society."

Century

FOUR CENTURY COMEDIES will be
published by Universal in September.
They are: "Back to Earth," featuring Jack
Earle ; "Roung Digues," starring Jack
Cooper; "Bringing Up Buddy," with Buddy
Messinger, and "Nobody's Darling" with
Baby Peggy.

Goldwyn

TITLE CHANGES OF TWO produc-
tions are announced by Goldwyn. Vic-
tor Seastrom's first picture for Goldwyn,
screen version of Sir Hall Cable's latest
novel "The Master of Man" has been
changed to "The Judge and the Woman."
The title of the Gilbert E. Gable produc-
tion based on Balzac's novel "The Magic
Skin" has been changed to "Slave of De-
sire."

+ + +

"THE GREEN GODDESS," Distinctive
Pictures production with George Arliss,
scored a decided hit in New York accord-
ing to all reports. The screen version of
the William Archer melodrama was ac-
corded no end of favorable comment by
New York reviewers.

+ + +

Fox

FIVE SPECIAL PRODUCTIONS are
scheduled for September publication by
Fox. They are "The Eleventh Hour:"
"The Silent Command"; "Monna Vanna";
"Hell's Hole" and "St. Elmo." "The
S;lent Command" issued September 9 will
have its world premiere at the Central
theatre New York on September 2. Other
p;ctures for September publication are
"The Lone Star Ranger" with Tom Mix;
John G'lbert in "Exiles"; the Imperial
comedy "Why Pay Rent?" Al St. John in
"Full Speed Ahead;" Clyde Cook in "The
Pinhead" and the Sunshine comedies
"The Explorers" and "Unreal News
Real." Fox Educational entertainments
are "Mysteries of Yucantan," "Sunshine
and Ice" and "Ireland Today."

+ + +

COMPLETED PRINTS have been re-
ceived in New York of "Cameo Kirby"
<~be film version rf the famous stage col-
laboration of Booth Tarkington and
Harry Leon Wilscn. John Gilbert has
the title role and this production will
be issued in October. . . . Max Brand
is the author of "The Gun Gentlemen"
to be produced by Fox under the title
"The Flyin' Fool," starring Tom Mix.
+ + +

Grand-Asher

BUSTER COLLIER is playinq opposite
Billic Rhodes in her first Grand-Asher
feature, "Leave ft to Gerry," which zvas
started recently by Ben Wilson. Others i:t
the cast are Claire McDowell, Kathleen
Kirkham, Joseph IV. Girard, Virginia War-
wick.

+ + +

MONTY BANKS has completed a golf
comedy for Grand-Asher but as yet
hasn't been able to decide on a title for it.
. . . A half million dollar life insurance
policy has been taken out on the life of
Bryant Washburn who is to appear in five
features for Grand-Asher, it is announced
by the company.

Arrow

"THE STING OF THE SCORPION,"
first of the new series of ten Western
features starring Edmund Cobb, made by
Ashton Dearholt Productions, has been
received for distribution by Arrow. The
story is an original by Daniel F. Whit-
comb and was directed by Richard Hat-
ton. Arrow has also received a new
Mirthquake comedy called "Oh, Teacher,"
starring Bobby Vernon.

United Artists

MARSHALL NEILAN will preside in
the making of "Dorothy Vernon of
Haddon HalL" starring Mary Pickford,
according to an announcement from
United Artists. Production of this Charles
Major story will start almost simulta-
neously with the New York premiere at
the Lyric theatre, September 3, of
"Rosita," Miss Pickford's recently com-
pleted offering. Two pictures will be
made by Miss Pickford each year and
Ernest Lubitsch has been signed to di-
rect one picture a year for three years.
+ + +

ASSOCIATED AUTHORS announces
that Thompson Buchanan's film pro-
duction of Peter B. Kyne's novel, "The
Harbor Bar," will be published by Allied
Producers and Distributors Corporation
under the title of "Cap'n Dan." Monte
Blue, Joan Lowell and Evelyn Brent are
the featured players.

+ + +

THE COMPANY making "No More
Women," including Madge Bellamy,
Kathleen Clifford, Matt Moore, Shannon
Day, Clarence Burton, Stanhope Wheat-
croft and H. Reeves Smith under Direc-
tor Lloyd Ingraham, has returned to the
Ince studios after a week at Arrowhead
Lake.

Preferred Pictures

"THE BROKEN WING," film version
of the stage play by Charles Goddard
and Paul Dickey, directed by Tom For-
man, has been booked for the New York
Rialto for early in October. . . . Work
on "Maytime" has been started at B. P.
Schulberg studios, Ethel Shannon and
Clara Bow having the leading feminine
roles and Harrison Ford the leading male
role. Others chosen for the cast are Wal-
lace MacDonald, Netta Westcott, Josef
Svvickard, Martha Mattox. Robert Mc-
Kim and Betty Francisco.

+ + +

"MOTHERS-IN-LAW" had a highly
successful premiere at the Grand Cen-
tral theatre, St. Louis, according to word
received by Al Lichtman from Charles P.
Skouras. . . . Filming of "The Virgin-
ian" has been completed at the Schulberg
studios. Kenneth Harlan plays the title
role and Florence Vidor is leading woman
in this Owen Wister story.

C. C. Burr

DORIS KENYON is ready to begin
work in "Restless Wives," her fourth
picture for C. C. Burr. This production
is one of four independent pictures which
Burr will offer, the other three being
"The Average Woman," "Lend Me Your
Husband" and "Youth to Sell."

September 8, 1923

EXHIBITORS HERALD

-.-.-.•.The FILM MART : : : :

Production Progress

Paramount

'THE CALL OF THE CANYON,"
Paramount's second Zane Grey pro-
duction, has been started by Victor Flem-
ing. . . . Zasu Pitts is in New York to
play a role with Glenn Hunter in "West
of the Water Tower."

+ + +

AGNES AYRES HAS been chosen for
a very important dramatic Biblical epi-
sode in Cecil B. De Mille's "The Ten
Commandments." . . . Thomas Meighan
and several well known Paramount play-
ers are at Huntington Lake, Cal., where
scenes are being made for Meighan's
George Ade story, "Woman Proof."
+ + +

"I AM PLEASED to give Paramount's
picture 'To the Last Man' my hearty
approval," declares Zane Grey. "It pre-
serves the spirit of my original story and
the scenes in the picture are those which
were actually before me as I penned the
story of Jean Isbel and Ellen Jorth."

Universal

FIVE "U" COMPANIES are on loca-
tion at present. Priscilla Dean is at
.Laguna Beach making "The Storm
Daughter" under direction of George
Archainbaud; Director William Craft is
at Santa Cruz Island making "The
Beasts of Paradise" with William Des-
mond; Jack Hoxie is at Lone Pine, Cal.,
at work on "The Moon Riders"; scenes
are being made for the William Duncan
serial, "The Steel Trail," at South Fork,
Cal., and Edward Sedgwick is directing
Hoot Gibson at Chatsworth Lake, Cal., in
"The Extra Man."

+ + +

"JACK O' CLUBS," a forthcoming story
by Gerald Beaumont, has been pur-
chased by Universal as a vehicle for Her-
bert Rawlinson. . . . Beatrice Burnham
has been chosen to support Reginald
Denny in his Jewel production, "The
Spice of Life." Harry Pollard is direct-
ing. Others in the cast are Hallam
Cooley. C. L. Sherwood, Leo White, Ar-
thur Millette, William Carrol, Laura .La
Vernie, Gordon Clifford, Lucille Ward
and Eugene Cameron.

+ + +

Associated Exhibitors

•'THREE O'CLOCK IN THE MORN-
ING" is the title selected for Constance
Binney's first starring picture for Associated
Exhibitors distribution. It is being pro-
duced by C. C. Burr with Mary Carr,
Richard Thorpe, Edmund Breesc and others
in the cast.

+ + +

ROY CRAWFORD, vice-president and
treasurer of Associated Exhibitors has
returned to New York from a month's tour
in Europe. Mr. Crawford studied business
conditions in London and Paris. He was
accompanied by Mrs. Crawford and their
young son, Roy, Jr.

"There is no denying the fact thai both
England and France are far behind us in
the picture industry, as regards produc-
tion presentation, and theatres themselves,"
says Mr. Crawford. "But, in England in
particular, a great advance is being made.
The more important English producers
realize now tliat their own field is too
limited, and that they must make product
which will appeal to American picture lovers
also."

• ••••••

Pathe

LABOR DAY WEEK starts a pre-pub-
lication indefinite run of "Why Worry,"
Harold .Lloyd's newest feature comedy.
On September 2 the picture will also open
at Eastman theatre, Rochester, and at
Shea's Hippodrome, Buffalo. . . . Ac-
cording to advices from Pathe, "The Call
of the Wild" is doing a big business at
the Miller theatre, Los Angeles, where it
went following its run at the California.
+ + +

"SKYLARKING" is the title of the two-
reel Mack Sennett comedy that heads
Pathe's program of publication for Sep-
tember 9. Paul Parrott in the single-reel
comedy "Take the Air" and the fifth epi-
sode of "Her Dangerous Path" are also
scheduled for this date.

+ + +

THIRTY-THREE short subjects from
Chronicles of America Pictures Cor-
poration will be published by Pathe. The
subjects deal with epoch-making events
of American history and publication will
start about the middle of October. The
extension department of Yale University
which has published fifty printed volumes
of the "Chronicles of America" will
sponsor the production of the chronicles
in film form. The first picture in the
series is titled "Columbus" and the pro-
ductions will average about three reels in
length.

Warner Brothers

"THE MARRIAGE CIRCLE" will be the
name of the first production to be made
for Warner Brothers by Ernst Lubitsch.
The story is selected from a contemporary
1'icnesse play and presents an intimate
love conflict in a continental setting of in-
trigue. . . . Players to support Mae Marsh
in "Daddies" are now being selected by
Warner Brothers.

+ + +

WESLEY BARRY, whose next Warner
picture is "The Printer's Devil." recently
celebrated his scvoiteenth birthday. . . .
"Main Street," picturization of Sinclair
Lewis' novel, will open the new season at

One of the happy scenes from "Strangers
of the Night," the Fred Niblo produc-
tion presented by Louis B. Mayer
through Metro.

Distribution News

the Eastman theatre, Rochester, N. Y., on
September 23. The picture has also been
booked for the Fox theatres, the Loew
houses, A. H. Schwartz theatres in Brook-
lyn, B. K. Bimberg's houses and those con-
trolled by Charles Haring.

First National

BUT TWO FEMININE roles remain
to be assigned in the cast which will
support Norma Talmadge in her next
First National picture "Dust of Desire."
Joseph Schildkraut heads the supporting
cast which also includes Edmund Carew,
Earl Schenck, Hector V. Sarno, Lau-
rence Wheat, James Cooley and others.
. . . Constance Talmadge has finished
work in "The Dangerous Maid," her lat-
est Joseph M. Schenck presentation
through First National.

+ + +

EXTERIOR SCENES FOR "Her Tem-
porary Husband," from Edward Paul-
ton's stage farce are being made at Long
Beach, Cal., with Sidney Chaplin, Owen
Moore, Sylvia Breamer and Tully Mar-
shall heading the cast. . . . May McAvoy
has returned to the screen after an ab-
sence of several months in "Her Reputa-
tion," a current Thomas H. Ince pro-
duction for First National.

Metro

WHAT METRO DECLARES will be th*
opening guns in tile biggest year of the
history of the organization are the four
pictures scheduled for September publica-
tion. They are "The French Doll," Mae
Murray's newest photoplay; "Strangers of
the Night," the Fred Niblo Production from
the stage play "Captain Applejack,"
"Rouged Lips," starring Viola Dana, and
"Three Aqes," Buster Keaton's initial fea-
ture length comedy.

+ + +

"HOSPITALITY" is the title chosen for
Buster Keaton's second feature length
comedy. In this picture the comedian dis-
cards his famous pan-cake hat. . . . Pro-
duction of "Held to Answer," Peter Clarke
MacFarlane's story with Evelyn Brent has
been completed.

Tiffany-Truart

ALEXANDER S. ARONSON. general
sales manager for Truart Film Cor-
poration, has closed a deal with Harry
Lande of Lande Film Company, Pitts-
burgh, whereby Lande acquired the Tru-
art franchise for Western Pennsylvania
and West Virginia. The following pro-
ductions are included: "Women Men
Marry." an Edward Dillon production:
"The Empty Cradle," with Mary Alden
and Harry T. Morey; the Elaine Hatn-
merstein productions commencing with
"Broadway Gold," and "The Drums of
Jeopardy" by Harold MacGrath. Mr.
Aronson also closed for the Ohio and
Kentucky territory with Mr. Lande.
+ + +

ROLAND WEST, who is directing the
picture version of his own play, "The
Unknown Purple," being made by Carlos
Productions, is cooperating with the pub-
Pcity and advertising departments of
Truart on many unusual stunts used in
connection with the stage version which
will be brought into play for the picture.
. . . M. H. Hoffman, vice-president and
general manager of Truart, has closed a
deal with Max Glucksman for "The
Empty Cradle" and "Broadway Gold" for
Argentine and Chili.

EXHIBITORS HERALD

September 8,! 1923

JESSE L. LASKY, First Vice-Presi-
dent in Charge of Production

CECIL B. DeMILLE, Director-General

JOHN D. CLARK, Divisional Sales
Manager

ADOLPH ZUKOR, President

Executives of
Famous Players
Lasky Corp.

Famous Players-Lasky officials and ex-
ecutives who have developed and will put
into operation the new Paramount sell-
ing plan, which is discussed in detail on
the following pages.

H. G. BALLANCE, Divisional Sales
Manager

SIDNEY R. KENT, General Manager
of Distribution

E. E. SHAUER, Assistant Treasurer
and Director Foreign Distribution

GEORGE W. WEEKS, Divisional
Sales Manager

September 8, 1923 EXHIBITORS HERALD 57

Paramount Announces Its New

Distribution Plan

Every Picture to Be Tested in Theatres Before Its Exhibition

Value Will Be Determined

"The time has gone by in this industry when there can be any compromise between
the good picture and the bad. The time has gone by when exhibitors should be asked
to or should buy on a plan that no longer fits the needs of today." — Taken from Paramount'*

current announcement.

THE Paramount announcement
of its new plan of selling its
product, appearing in another part
of this issue, is regarded by execu-
tives of the organization as being the
longest step forward ever taken in
the history of the distribution of mo-
tion pictures.

It is more than the turning of the
right angle, which marks the course
of a new road leading straight away
from the old, they declare. In fact,
they view it as the arrival at a goal.

Seemingly the most radical and
revolutionary change of policy the
industry has yet experienced,
shrewd observers, nevertheless, feel
it is the logical and inevitable result
of a course laid straight to definite
achievement.

* * *

THE distribution of motion pictures as
a commercial product had its incep-
tion when the first little arcade down on
Fourteenth Street aroused sufficient pub-
lic curiosity through its exhibition of
"The Great Train Robbery" — or was it
an earlier film? — to excite the envy and
cupidity of other speculators in enter-
tainment. Store shows sprang up like
mushrooms all over New York City
soon to be followed by similar bandboxes
of amusement in other cities.

The new form of entertainment swept
over the country like a tidal wave and
it was not long before the numerous
companies then engaged in the manufac-
ture of pictures sought a solution of the
rapidly increasing problem of distribu-
tion in the formation of the General
Film Company. Through this clearing
house, or rather through its various
branches, films were distributed at a
flat rental, so many reels for so much.
Exhibitors had to take what they were
sent, regardless of the merit of the prod-
uct.

This condition prevailed until the for-
mation by Adolph Zukor of the Famous
Players Film Company and the placing
of "Queen Elizabeth" on the market.

This production was sold on what was
soon to be widely known as the State
Rights plan. The State Rights buyers in
turn sold the picture to exhibitors in
their respective territories for whatever
they could get. This virtually forced

"A Development of

The Needs of Today"

By ADOLPH ZUKOR

Each year has seen new elements
enter into the problem of motion
picture production and distribution.

The new season we are just en-
tering on is no exception. Policies
and principles that were useful and
effective in the past do not fit the
present needs of the business.

This industry cannot stand still.
Progress and growth mean its life.

The new Paramount Pictures
sales plan is a development that
has come from the experience of
the past and what we believe to be
the needs of the future.

I believe this plan of the demon-
stration of a picture's public appeal
BEFORE establishing its exhibi-
tion value is truly a progressive
step, the forward step that is this
new year's necessity.

I welcome it because it affords
an incentive to us all. To be will-
ing to rise or fall on the actual and
proven results of pictures at the
box-office can be nothing but an
inspiration that actually must re-
sult in really better pictures.

I welcome it, too, because I be-
lieve it is the sort of plan exhibitors
want. It has been developed from
a careful study of the needs not
only of the business as a whole but
with special stress on the actual
and particular needs of exhibitors
today.

I hope and believe it will meet
with their approval. And I am con-
fident its working out will prove
a benefit to all.

General Film to revise its feature policy
to the extent of setting an individual
price on each picture, the final rental
figure being determined by the age of the
film at the time of booking.

The success of "Queen Elizabeth"
made the position of Famous Players se-
cure. Production was started on a large
scale and the company soon had thirty
pictures to offer through its States Rights
distributors. These thirty productions
were sold in block at a uniform price
regardless of the size of the theatre or
the size of the city.

* * 4

D V this time Jesse L. Lasky. Cecil B.
*-* DeMille and their associates had
the Jesse Lasky Feature Play Company
well under way. This company's prod-
uct was marketed in practically the same
manner that Famous Players had fol-
lowed and was distributed on the State
Rights plan for the most part through
the same men who were handling the
Famous Players pictures.

The need of exhibitors for a permanent
and dependable source of supply and the
desirability for a permanent outlet. for the
product of the Famous Plavers and
Lasky companies led to the formation,
in 1914, of the Paramount Pictures Cor-
poration. Long term contracts were
made with Famous Players, Lasky and
Bosworth. Inc.. and thus was established
the largest and most successful company
ever engaged exclusively in the dis-
tribution of pictures. Franchises were
held by the most prominent of the for-
mer State Rights distributors of Famous
Players and Lasky features.

* * *

f"\N August 31, 1914, Paramount, blaz-
ing another new trail, inaugurated a
policy which was to endure for three
years and which marked another mile-
stone in distribution progress. Contracts
were entered into with exhibitors on the
basis of a full year's output, at a flat
rental per week, each contract carrying
a thirty-day cancellation provision. Two
features were released every week and
a total of 306 features were issued under
this plan. This was a long step forward,
but the fact that exhibitors were still

EXHIBITORS HERALD

September 8, 1923

"Buying and Selling

On Proved Results"

By S. R. KENT

When Mr. Zukor, Mr. Lasky and
myself worked out the new Para-
mount sales policy the thought
came to me that never in all my
experience as a salesman had I
been given such a clean-cut selling
plan as this one which we are now
announcing.

Especially is it clean-cut and
equitable when viewed in the light
of conditions that prevail this sea-
son, when an unusually large num-
ber of ambitious pictures, made at
the peak of production costs, will
clamor for playing time at rentals
that must of necessity reflect the
cost of production.

Many of these pictures will be
bought on faith alone. Paramount
pictures in the past, to a certain
extent, have been bought on the
strength of the exhibitor's faith
in the Paramount organization to
deliver the product promised. But
this year we are not asking the ex-
hibitor to buy on faith. We will
ask him to buy on proved results.

WE are not going to decide on
the box-office value of our product.
The EXHIBITOR is not going to
decide. The PUBLIC, the ruler of
both of us, will decide. And until
the public, after a fair test, has
registered its verdict neither we
nor the exhibitor will know what
any given picture is worth. But
when the public speaks then we'll
both know.

I said it was the cleanest selling
proposition I ever handled. But
it's even a better buying proposi-
tion, and if this new plan isn't wel-
comed by exhibitors everywhere I
shall be one of the most surprised
men in this business.

required to play pictures contracted for
without advance knowledge of their
character or merit was still a bar to com-
plete amity between exhibitors and dis-
tributors.

How were exhibitors to be relieved of
the necessity of buying pictures of unde-
termined merit? That question was
answered, partially at least, by the intro-
duction of the Star Series system,
another innovation devised to distribute
the pictures starring Mary Pickford.
Douglas Fairbanks and George it. Co-
han. At last exhibitors were able to buy
in advance a proved box-office asset rep-
resented by the personality of a famous
star. They were able to contract for
blocks of pictures starring individuals of
their choice, each block by itself. They

could take all of a certain star's pictures
or none at all. as they chose.

* * *

TP HIS was in 1916, the year that saw
* the formation of the Famous Players-
Lasky Corporation, of which the Para-
mount and Art craft distributing organi-
zations soon became a part. For two
years, starting in September. 1917. all
Paramount and Artcraft pictures were
sold by the Famous Players-Lasky Cor-
poration thus in series with this excep-
tion: Fifty-two outstanding successes pre-
viously released were re-issued, one a
week throughout the year 1918-19. and
sold in block on their proved exhibition
merit.

In 1919, after months of careful plan-
ning, the Selective Booking policy,
another departure in the selling of pic-
tures, was announced and came into full
effect with the first releases of September
of that year. Under this system exhibi-
tors were able to pick whatever pictures
they desired to, each picture being sold
individually at its own price. For the
first year under this plan sales covered
the full year's output, but later the pic-
tures were sold in periods ranging from
three to six months.

Radical as this advanced policy seemed
at the time, Paramount went even fur-
ther in its service to exhibitors by estab-
lishing the Paramount exploitation de-
partment, the services of which were
placed at the disposal of exhibitors to
assist them in getting the maximum
amount of revenue from the pictures they
had booked.

* * *

T X May, 1922, the industry was startled
by Paramount's announcement of the
"Famous Forty-One". It was one of
the most revolutionary things ever laid
before the motion picture trade. Behind
it lay a marvelous story of production
achievement. Forty-one productions had
been planned to the last detail as to
stories, directors, stars, scenario writers
and players. Many of them had been
entirely completed, others were well along
in production and the remainder were at
an advanced stage of preparation. These
forty-one were to be the Paramount pic-
tures released during the first six months
of the season — 1922-23. Similarly, the
"Super Thirty-Nine" filled the schedule
for the balance of the season. At last
the exhibitor knew approximately what
he was going to get.

And now comes this new development:
From November 1 on, no price will be
placed upon a Paramount picture and
no exhibitor will be asked to book it until
its exhibition value has been proved by
the public. Mere screening of a picture
is held to be not enough, as then the ex-
hibition value is a matter of individual
opinion. But by showing the picture to
the public the real box-office value is
determined by the ruler of both the ex-
hibitor and the distributor — the public
itself. Here, at last. Paramount officials
feel is the goal toward which Paramount

"Challenge for Making
Of Better Pictures"

By JESSE L. LASKY

I wonder if we all thoroughly
realize the rapidity with which our
business is changing.

Last spring we decided to make
only fifty-two pictures this season,
a reduction from eighty-two of last
year. Thus in one word the bur-
den of producing thirty pictures
was removed from the shoulders
of the production department. I
thought the millennium had come,
because the new policy gave us the
chance to make only the biggest
and best pictures possible, make
them as individual units and make
them with the time, care and at-
tention that good pictures demand.

Now comes another equally
amazing turn of the wheel. Made
under ideal conditions, Paramount
Pictures will now be taken directly
before the public and will rise or
fall on the public's verdict.

Never has any producing organ-
ization received such a ringing
challenge. And, in all modesty, I
want to say that never has any
producing organization been so
complimented. I am grateful to
Mr. Zukor and Mr. Kent for the
supreme faith which they are
showing in the Paramount produc-
tion forces, and I know that, put on
our mettle in this way, we shall be
inspired to make pictures better
than ever before in our history.

Our directors and artists will all
realize that just as the public
stamps each of our pictures with
its approval or disapproval, so their
own work will be stamped — not by
us, not by the exhibitor, but by
the public itself.

It will be ruthless for the medi-
ocre; but it will be inspiring to the
worthy, and I for one am proud to
be a part of an organization that
has the courage to make a move
which means the dawn of a new
day in the production of motion
pictures.

has been steadily advancing from the
very beginning, the goal of mutual un-
derstanding between exhibitor and dis-
tributor where each may have the satis-
faction of knowing that he is both giving
and receiving a fair deal.

To quote again from the statement:
"We shall not expect for any picture
more than it is worth. But after we have
demonstrated it, neither shall we expect
the exhibitor to try to buy it for less than
its true value to him." Surely, they feel,
this is going to make it "more possible
for good pictures to succeed and less
possible for bad pictures to be made."

September 8, 1923

EXHIBITORS HERALD

Descriptive Analysis of New
Paramount Pictures

Stories, Casts and Other Important Details of the Productions to

Be Offered Under New Sales Plan

Tlw following sxnopses were zi*rit-
ten for the HERALD by the publicity
department of Famous Players-Lasky
Corporation.

"HIS CHILDREN'S CHILDREN" is a

Sam Wood production and one of the
most sensational pictures Paramount has
ever placed in the hands of exhibitors.

Arthur Train, a prominent New York
attorney, jumped into the limelight over
night with "His Children's Children."
The book, from his standpoint, is not a
work of fiction. He wrote one of the
world's greatest novels out of personal
experiences he had pieced together from
his years of law practice in New York
City. The characters he wrote of were
characters he had encountered.

It is a story of New York's degenerat-
ing generations, the life story of a family
from the first to the third generation — a
tale of human happiness, human weak-
nesses, human strength, a tale of moral
and mental decay, but told in a clean,
gripping, vivid manner. Not only one
of the most sensational and melodramatic
novels of recent times, it is probably the
truest indictment of New York society
ever penned. "New York's 'Vanity
Fair' " is what it has been called by Dr.
Henry Van Dyke.

Monte M. Katterjohn adapted the
story and Sam Wood spent a month in
picking the cast. And look who's here!
Bebe Daniels, James Rennie, Dorothy
Mackaill, George Fawcett, Mary Eaton,
Mahlon Hamilton. Hale Hamilton, War-
ner Oland, Lawrence D'Orsay, John
Davidson, Roger Lytton, Sally Crute, H.
Cooper Cliffe, Henry Sedley and Joe
Burke.

* * *

"THE SPANISH DANCER," with Pola
Negri. Many people are anxious to see
Pola Negri again in a story where full
play may be given to the fire and wild
abandon that flames from her personality
on the screen. "The Spanish Dancer" is
such a story. Here is the Pola Negri
whose equal cannot be found on the
screen today, in the very sort of character
that made her famous, in a picture made
in America with an American cast that
could not be excelled. Produced by Her-
bert Brenon, who, after a considerable
period spent abroad, recently renewed his
greatness as a director with "The Woman
With Four Faces," "The Spanish Dancer"
is destined to be one of the biggest box-
office bets of the decade.

This story, originally called "Don Cesar
de Bazan.' written by Adolphe D'Ennery
and P. S. T. Dumenier and played on the
stage by Richard Mansfield and other
great stars, is one of the most colorful,
romantic love tales of old Spain ever
written. As a matter of fact, in its orig-
inal version it was a story of Maritana,
the street singer, more than that of Don
Cesar, so it loaned itself admirably to
adaptation for Miss Negri by June Mathis
and Beulah Maj-i"

Naturally Antonio Moreno, himself a
Spaniard, was Miss Negri's, Mr. Lasky's
and Mr. Brenon's choice for the hand-
some, dashing hero. Tony put his heart
and soul into it, with the result that it
is his greatest hit. And the rest of the
supporting cast! Here we see Wallace
Beery, Kathlyn Williams, Gareth Hughes,
Adolphe Menjou, Edward Kipling, Dawn
O'Day, Charles Stevenson and Robert
Agnew.

* * *

"THE LIGHT THAT FAILED":

George Melford has just finished "The
Light That Failed" and everybody around
the Lasky studio enthusiastically agree
with the producer that it is the greatest
picture he ever made. This certainly
is saying something, in the light of "Be-
hold My Wife!" and "The Sheik," but
with all due respect to Mr. Melford let
it be said that he never before had such
marvelous material to work with, both
in respect to story and cast, as in this
production.

Rudyard Kipling is the biggest, best
known name in English literature today,
and "The Light That Failed" is incom-
parably the finest story he ever wrote.
The story gets into the very soul of a
lovable young artist, carries it from the
heights of fame to the depths of despair
which only blindness can cause, and then
carries it back up again. Two women —
one, a bewitching, reckless creature of
passion; the other, a well-bred daugh-
ter of the rich — love him. And the draw-
ing rooms of London society, the low
dives of Port Said, the shot-ridden sands
of the Sahara where the "Tommies"
fought the sheik's tribesmen and the
Bohemian studio life of Soho form the
colorful background.

The cast: Jacqueline Logan. Percy
Marmont, star of "If Winter Comes" and
scores of other big pictures; Sigrid Holm-
quist, last seen with Jack Holt in "A
Gentleman of Leisure"; David Torrence,
brother of Ernest and himself seen in
"The Inside of the Cup"; Luke Cosgrave.
who is going to be one of the most
talked-about actors in the country as
soon as "Hollywood" gets circulated a
little; Mabel Van Buren, Mary Jane
Irving, Peggy Shaffer and Winston
Miller. The adaptation was written by
F. McGrew Willis.

* * *

"WEST OF THE WATER TOWER,"

featuring Glenn Hunter: The anony-
mous novel, "West of the Water Tower"
published by Harper's in the early weeks
of Summer, hit the country like a liter-
ary bombshell. It was as big a sensa-
tion as the first stories of Elinor Glyn
and as true and a bitter an indictment
of American town life as the memorable
"Spoon River Anthology" of Edgar Lee
Masters. It took the breath away be-
cause of its uncompromising array of
life's facts — its story of the small town's
varize smart boy. his rapid rise to favor.

his love for the prettiest and richest girl,
her dauntless defiance of the town's scorn
— and the hopeless predicament of both
these ill-starred lovers at the denoue-
ment. But, after all, the ending is happy
yet logical and convincing.

Nothing like it has been written in
years and Paramount, realizing that in
young Glenn Hunter it had secured a
new star of the first magnitude, hastened
to buy the motion picture rights of this
sensational novel. Hunter is by all odds
the best pick in America to play the
part of the boy and get it over in a
big, human way. Anyone who has seen
him in "Merton of the Movies" knows
what that indescribable heart tug is that
he gets into his characterization.

May McAvoy is the girl, and the choice
will immediately impress everyone as
admirable. Ernest Torrence, of "The
Covered Wagon" and "Tol'able David"
fame, plays the father of the boy, a
typical old-fashioned country minister,
and George Fawcett will be seen as the
girl's father, the town's richest man and
an atheist. Lucien Hubbard has written
the scenario and the picture will be a
Rollin Sturgeon production.

* * *

"BIG BROTHER": One of the biggest
stories ever written by an author is
running right now in Hearst's Magazine.
It is "Big Brother" by Rex Beach, author
of "The Ne'er-Do-Well" and "The
Spoilers." To read one paragraph of
this story is to read the installment to
the end and wait eagerly for the next
issue. One is simply held spellbound by
its breathless action, its great theme, for
it has something found in only one of a
thousand stories — a soul.

"Big Brother" is the story of a gang-
ster's regeneration through the influence
of a girl and the boy he has sworn to
protect. It contains more action than
Nick Carter, more heart-appeal than
"Humoresque." It is ideal for the screen.

Everybody has heard of the Big
Brother Movement — the great organiza-
tion of business men from clerks to mil-
lionaires, in every country in the world.
Protestants. Catholics, Jews, pledged to
help protect and rear boys and youths
in the slum sections of our great citiess.
especially those subjected to vicious in-
fluences, the children of the streets who
don't otherwise get a chance. A conven-
tion of the Big Brother Movement was
held in Washington. Rex Beach went.
He had no intention of writing anything.
But before he had been there long the
great, unselfish purpose of this move-
ment gripped him. He received the in-
spiration for his greatest story — greatest
because he wrote it with his heart — "Big
Brother."

Paul Sloane. adapter of "Over the
Hill," and Monte M. Katterjohn wrote
the scenario. Sam Wood is directing and
the cast is headed by that ideal portrayer
{Continued on next page.)

EXHIBITORS HERALD

September 8, 1923

-The
Spanish
Dancer"

POLA NEGRI in a Herbert Brenon
production, "The Spanish Dancer,"
with Antonio Moreno, supported
by Wallace Beery, Kathlyn Wil-
liams, Gareth Hughes, Adolphe
Menjou and Robert Agnew.

of crook roles, Tom Moore, and Lois
Wilson.

"EVERYDAY LOVE": This picture
was produced by William de Mille from
Julian Street's best-selling novel, "Rita
Coventry." Street is a highly success-
ful Saturday Evening Post novelist.
Doubleday, Page & Co. published the
book and it has had a tremendous sale
— so tremendous that a Broadway stage
success was written from it by Hubert
Henry Osborne almost as soon as it hit
the bookstores, all within the past year.
Clara Beranger wrote the screen play —
a guarantee in itself of excellence of con-
tinuity and dramatic structure.

This is a story of love and the artistic
temperament. It takes one right into
the intimate private life of a hotblooded,
hot-tempered opera singer who has as
many lovers as she has gowns. Nita
Naldi plays the singer and the chap who
falls into her silken love net is Jack Holt.
Featured in support are Theodore Kos-
loff and Robert Edeson.

Like all other William de Mille pic-
tures, this production glows ivith class.
Millionaire ladies sitting in the diamond
horseshoe at the Metropolitan, back-stage
with the temperamental and beautiful
opera singer and love-making within her
boudoir, the clash of two beautiful women
— that's the atmosphere of "Everyday
Love."

The beauty of William de Mille pic-
tures is that they appeal to the masses
and classes alike. They get the regular
"movie" patrons and the highbrows who
don't go to pictures regularly. They
have a distinctive appeal, different from
that of any other director. They take it
for granted that people have brains— and
they have.

"Everyday Love" is a sample of Wil-
liam de Mille at his supreme best. It is
wonderful material and de Mille has made
the picture so as to get every bit of color-
ful romance and appeal out of the story
that it contains.

* * *

"PIED PIPER MALONE" with Thomas

Meighan: Besides being the most
popular male star on the screen today,
Thomas Meighan is a wonder at getting
famous authors to write stories for him
and doing it for phenomenal success for
all concerned. Consider the George Ade-
Meighan successes, "Our Leading Citi-
zen" and "Back Home and Broke." Now
Tom has induced Booth Tarkington,
most famous of all living American au-
thors, to write him an original story
for the screen.

Nothing as brilliantly new, as ideally
suited to its star or as altogether un-
usual and sure-fire as "Pied Piper
Malone" has been turned out for motion
pictures in years. Meighan is so de-
lighted with it that he won't let any-
thing be said about the story until the
very last minute, lest somebody else grab
the idea. So for the moment let it be said
merely that it takes a new slant on
Meighan's fondness for and popularity
with children and let it go at that.

The main part of the picture is to be
filmed at Kennebunkport, Maine, the
production starting just as soon as
Meighan finishes his present picture on
the Coast. This is the picturesque New
England town where Tarkington spends
his Summers and he will be right on the
job every day, seeing that Meighan films
the story as it was written and suggest-
ing new ideas all the time.

Tom Geraghty, scenarist for "Back
Home and Broke" and "Hollywood," has
written the continuity. Alfred E. Green,
who directed "The Bachelor Daddy,"
"Back Home and Broke" and "Our Lead-
ing Citizen," is the director. Lois Wil-

September 8, 1923

EXHIBITORS HERALD

son, endeared to everybody as the ideal
type of fresh, pretty, wholesome Amer-
ican womanhood, is Tom's sweetheart in
the picture. * * *
"WILD BILL HICKOK" with William

S. Hart: Bill Hart is back — and for
exhibitors that's just about the best news
of the year. And if there were anything
additional needed to bring people into
the theatres it would be the news that
Bill's first picture in two years is the
same type of story that has made the
two-gun star famous.

Ever since his retirement Bill has been
working on this story, and it is the story
that he has wanted to work into a screen
drama ever since he became a picture
star. He has polished this yarn until
it is a shining gem of film dramatic art,
and Albert Shelby Le Vino has placed
it in its continuity setting. Cliff Smith
is directing the picture and Bill, having
abandoned his own studio, is now work-
ing at the Lasky studio, surrounded by
all the wonderful equipment of sets and
casts and expert technical men that only
Paramount can give him.

Bill is at his supreme best in glorified
Westerns in which he is given a chance
to ride and shoot and love. "Wild Bill
Hickok" is that kind of a story — and
more. It has many of the qualities of
"The Covered Wagon." It is a slice
out of real American history on the Wes-
tern border in the riotous, fighting days
of 1866-1872. And there are real ro-
mantic characters out of frontier history
— "Bat" Masterson, Wyatt Earp, Chalk
Beeson, Charlie Bennett, Bill Tilghman,
Luke Short, Doc Holliday and the most
notorious woman of the day, "Calamity
Jane." Ethel Grey Terry is Bill's lead-
ing woman, the same girl who played
opposite him in "Travelin' On."

* * *

"STEPHEN STEPS OUT" with Doug-
las Fairbanks, Jr. Paramount didn't
sign Douglas Fairbanks, Jr., chiefly be-
cause he is his father's son, although
that fact will loom up big at the box
office of course. Young Doug is more
than that. One can't look at him five
minutes without falling for him. He is
just all boy — clean, healthy, breezy —
THE American boy. When he went out
to Hollywood to start his first picture
he captivated the heart of everybody.
And the screen catches and radiates his
wonderful personality, for he is a fine
actor. The screen public is going to
open its arms and take Douglas Fair-
banks, Jr., to its heart.

But just so there wouldn't be any
doubt of it, Mr. Lasky bought Richard
Harding Davis' story, "The Grand Cross
of the Crescent," for young Fairbanks'
first starring vehicle, assigned Edfrid
Bingham to adapt it with the title,
"Stephen Steps Out," and named Joseph
Henabery to direct. In the story the
boy is the son of a self-made millionaire
who has endowed a preparatory school
to which he sends his young hopeful.
There the boy is denied his diploma be-
cause he has flunked a course in Turkish
history. The father is enraged and has
the old professor fired. How the boy,
feeling sorry for the teacher, goes over
to Turkey, gets possession of a Grand
Cross of the Crescent and brings it back
and has it presented to his former in-
structor, thereby winning back for him
his old position, forms a typical Richard
Harding Davis adventure tale.

See who is in the cast: Theodore Rob-
erts as the professor, Noah Beery as the
father, Harry Myers, who made such a
hit in "The Connecticut Yankee" ; Forrest
Robinson and Frank Currier.

* * *

"AROUND THE WORLD IN THE
SPEEJACKS". In the history books
(Continued on next page.)

-His
Children's
Children"

A SAM WOOD production with
Cebe Daniels. Dorothy Mackaill,
James Rennie and George Fawcett,
supported by Mahlon Hamilton,
Mary Eaton, Hale Hamilton,
Warner Oland, Lawrence D'Orsay
and John Davidson.

EXHIBITORS HERALD

September 8, 1923

kThe
Light That
Failed1 1

GEORGE MELFORD'S production
of Rudyard Kipling's "The Light
That Failed," with Jacqueline Lo-
gan, Percy Marmont, Sigrid Holm-
quist, David Torrence, Luke Cos-
grave and Mabel Van Buren.

of the future the name A. Y. Gowen,
Chicago business man, ought to have a
place beside those of Columbus, Magellan
and Peary. Gowen, in a 98-foot motor
boat, sailed completely around the world
and, unlike Columbus and Magellan and
Peary, he took along with him an expert
cameraman.

And so Paramount is able to offer to
the public "Around the World in the
Speejacks" in 6,000 feet of superb film
entertainment, and if one ever doubted the
old saying that truth is stranger than
fiction, here is the proof that the saying
is true. Every foot of this picture is
real and true. It has all the marvelous
atmosphere of strange reality that "Xan-
ook of the North" possesses and the ad-
vantage over "Nanook" of having a
breezy American for a hero and a pretty
American woman for a heroine.

Gowen and his wife and their party
of six sailed out of New York in the
"Speejacks," a tiny speck on the surface
of the mighty Atlantic. They voyaged
through the Panama Canal, across the
South Pacific to Tahiti, Samoa, Fiji, Aus-
tralia, New Guinea, Java, the Malay
Archipelago, then across the Indian
Ocean to the Gulf of Aden and the Red
Sea, visited Egypt, Greece and Italy and
then passed through Gibraltar and out
across the Atlantic back to New York.

Here is a record of a year and a half
of dangerous adventuring, of risking of
lives in storm and wind ; of visiting
strange and fascinating lands and peoples
— a beautiful record in film of one of
the most thrilling and interesting trips
ever made by man.

* * *

"THE CALL OF THE CANYON":

"Prodigal Daughters" and "To the
Last Man" rolled into one, with a dash
of patriotism to season it with — that's
Zane Grey's "The Call of the Canyon."

It is a contrast of East and West. It
shows the fast-living, dancing, gambling
young generation brought into contact
with and sobered by the mighty realities
of Nature — the mountains and streams,
the clean life of outdoors. It would be
hard to conceive of a theme more ap-
pealing or more universal in its appeal.

"The Call of the Canyon" is the sec-
ond Zane Grey story to be produced by
Paramount. It ran as a serial in the
Ladies Home Journal a year ago and
has since been published as a novel. It
is being filmed right on the locale de-
scribed in the book — amid the mountain
grandeur and cactus-studded canyons of
Arizona, God's own country. Victor
Fleming, who made "The Law of the
Lawless" and "To the Last Man" and
is a master-director when it comes to
dramas in the open, is the producer and
Doris Schroeder wrote the scenario.

In this picture. Lois Wilson earns
anew the right to be called a great act-
ress. As the society girl who finds her
own soul, she has a part of varied phase
and we find her equally at home in the
marathon dance with which the picture
opens and in her tense scene with Noah
Beery in the cabin in the lonely reaches
of the Arizona desert, with the sandstorm
howling outside. Incidentally, that cabin
scene, taken bodily from the book, is
different from anything of its sort ever
screened.

Others in the cast are Richard Dix,
Walter McGrail. Ricardo Cortez, Rob-
ert Agnew and Alma Bennett.

* * *

"TRIUMPH", A Cecil B. DeMille pro-
duction: After completion of his mag-
nificent production of "The Ten Com-
mandments," Cecil B. DeMille will pro-
duce "Triumph", a picture along the lines
of the ones in which he achieved his
first and greatest previous successes.
"Triumph" is a modern love-drama

September 8, 1923

EXHIBITORS HERALD

— with a big theme and an enthralling
story. From first to last the story is
developed in modern fashion, with no
flashbacks or ancient spectacle. There
will be lavish scenes, it is true, and the
production will be made with all the well-
known DeMille splendor. It will con-
tain all those elements that Showman
DeMille knows best how to put across.
Mr. DeMille will devote just as much
care and attention to this modern love
story as he has to his great work just
being completed and it will be one of
the really great big numbers of the sea-
son.

The story, by May Edginton, ran ser-
ially in the Saturday Evening Post last
Spring. Jeanie Macpherson, author or
adapter of practically all of Mr. DeMille's
productions, is now at work on the
scenario. Leatrice Joy and Rod La-
Rocque have already been picked to head
the cast and more big names will be
added later. The former has done her
best work in Cecil B. DeMille pictures
and the latter, now working for the first
time under this producer's direction in
"The Ten Commandments," is receiving
highest praise from all those who have
seen parts of the picture to date.

The theme of "Triumph" is that it is
wrong to have something for nothing.
If there is to be a reaping there must
be a sowing, and those who do nothing
cannot expect to harvest. The gaining
of a fortune ruined a strong man and
the losing of the same fortune was the
making of the man who lost it. A mighty
interesting and human idea, and one that
has a most popular appeal.

* * *

"THE HUMMING BIRD," with Gloria

Swanson: After "Zaza" a wonderful
picture, the public is going to be crazy
to see Gloria Swanson in "Zaza" roles.
"The Humming Bird" presents her in
a "Zaza" type of picture but with a plot
totally different from "Zaza."

Gloria in this picture is a saucy, breezy
French girl raised as a thief and leader
of a gang of Apache cutthroats in the
slums of Paris, who is regenerated
through her love for a young American
millionaire. The Apache quarter of
Paris. Gloria's daring Apache dances,
French dives and underworld characters,
life in an artist's studio in the Latin
Quarter, the ballrooms of Fifth Avenue
society and the climax in a rum-runner's
den on the New York waterfront— these
are some of the entertaining features.

"The Humming Bird" was written by
Maud Fulton, an actress, and produced
successfully as a stage play on Broad-
way. ^ Allan Dwan, producer of "Robin
Hood," "Zaza" and other big pictures,
has directed it for the screen in his usual
sumptuous, artistic style. Julian Johnson,
head of the Paramount scenario depart-
ment, wrote the continuity, giving it his
personal attention because he confidently
believes it to be the greatest story Miss
Swanson has ever put upon the screen.

In "The Humming Bird" the public is
offered a new Gloria — a Gloria wearing
gorgeous gowns and alluring as ever in
the passionate love scenes, but also a
Gloria as full of pep and fascinating as
Lenore Ulric's "Kiki" (whom her "Toin-
ette" in this story somewhat resembles),
marvelously graceful and fiery in the
Apache dances, a tigress in the scenes
where she battles for the life of the man
she loves.

"FLAMING BARRIERS": George Mel-
ford is producing "Flaming Barriers."
Byron Morgan, author of "The Roaring
Road," "Excuse My Dust," "Across the
Continent" and all the other Wallace
Reid automobile pictures, wrote the
(Continued on next page.)

"West of
The Water
Tower1 '

GLENN HUNTER in "West of the
Water Tower," with May McAvoy
and Ernest Torrence, supported by
George Fawcett and ZaSu Pitts.
Directed by Rollin Sturgeon.

EXHIBITORS HERALD

September 8, 1923

kThe
Marriage
Maker"

A WILLIAM DeMILLE produc-
tion with Agnes Ayres and Jack
Holt, supported by Charles de
Roche, Mary Astor and Robert
Agnew. Screen play by Clara Ber-
anger, from the play, "The Faun,"
by Edward Knoblock.

story. Jack Cunningham, who adapted
"The Covered Wagon," wrote the scen-
ario. Let anyone read a fifty-word syn-
opsis of the story and then consider the
above collaborators and it will not be
hard to imagine how this production is
going to look on the screen.

"Flaming Barriers" is a story of fac-
tories where great trucks are born to
thunder over the streets and highways; a
story of spectacular, modern, motor-
driven fire engines;, a story of forests and
entrapped pleasure-seekers who ride
across burning bridges to safety, all be-
cause a girl believes in her inventive
father and the gigantic pieces of fire-
fighting apparatus which his genius has
conceived and built.

And in the midst of this romance of
business success and throughout all the
pulse-stirring action in the great out-
doors, there develops a fine love story,
coupled with honest-to-goodness human
characterizations.

The cast, too, is something to talk
about. It is filled with names that will
go up in the electric lights and draw.
Jacqueline Logan is the girl and Theo-
dore Roberts plays the father. Antonio
Moreno is the hero and Robert McKim
plays the heavy. Sigrid Holmquist will
be seen as Jackie Logan's rival and Wal-
ter Hiers is admirably cast in the role of
an efficiency expert.

"THE STRANGER": Paramount is pre-
dicting that when "The Stranger" is
shown, the public will say that screen
history has been made again. Once in
a great while somebody takes all the
old elements — love, romance, pathos,
laughs, thrills — and makes a different kind
of picture out of them. Sometimes it
turns out to be a great picture and every-
one tries to make one like it. "The Cov-
ered Wagon" is one like that. So was
"The Miracle Man."

This picture, on which all are banking
so heavily, is an adaptation of the novel,
"The First and the Last," by John Gals-
worthy. The fact that it is a picturiza-
tion of a story by the greatest living
English author is of the greatest impor-
tance. For there is no living author who
can unfold a tale with more amazing in-
sight into the human heart than Gals-
worthy. For development of plot com-
bined with heart-interest he has no peer.

Joseph Henaberv, the man who made
"The Call of the North," "While Satan
Sleeps" and "Brewster's Millions." will
direct "The Stranger." Here, he feels is
his big chance to get out the big picture
that has been inside his mind waiting to
be made. The story has been adapted
by Bertram Milhauser, writer and direc-
tor of many years training,.

There is just one actress in Paramount
who can play trie pathetic, beautiful,
heroic girl in this picture, and that's Lea-
trice Toy,, the same Leatrice Joy of
"Manslaughter," whose attractiveness
and skill and reputation have grown by
leaps and bounds during the past year.
Featured with her will be Richard Dix
and I ewis Stone. Tully Marshall will be
in it, too.

"THERE'S A FORTUNE IN IT": The

name of James Cruze has come to
mean a lot in the motion picture business
and particularly in the field of comedy.
Look back to the wonderful success
scored by "The Lottery Man" and "The
Dictator," to the comedy scenes in "The
Old Homestead" and the screamingly
funny by-play in "The Covered Wagon,"
not to mention "Hollywood," which now
has the country rocking with laughter
from Coast to Coast.

"There's a Fortune in It," the latest

September 8, 1923

EXHIBITORS HERALD

Cruzc production, was written by William
de Mille, who had a world-wide reputa-
tion as a playwright long before he ever
thought of being a motion picture direc-
tor. It was produced as a stage play
under its original title, "After Five." It
is a story in which the laughs depend
upon rapid-fire action, a gag a minute,
humor broad enough for everybody to
see and enjoy — the kind of thing that
makes "The Lottery Man" and "Holly-
wood" great pictures. The scenes are
laid in fashionable New York, Wall
Street and an Adirondack camp.

The hero of the story is a young man
who is made the guardian of a pretty-
girl when her brother, chum of the hero,
dies. Against the girl's advice he invests
her fortune in stocks. The stocks start
to go down and our hero, panic-stricken,
gets himself insured for $150,000 to cover
the girl's probable losses. Then he goes
out to get himself killed in an "accident."

Walter Woods adapted the de Mille
play and Agnes Ayres, Bebe Daniels,
Wallace Beery and Edward Horton are
featured in the cast.

* * *

"MY MAN" with Pola Negri: A year
and a half ago David Belasco put on a
French play in New York. It ran for
a year and a half and was an absolute
knockout. It was taken off to give
its star, Lenore Ulric, a much needed
rest.

Andre Picard, a Parisian playwright,
wrote "Kiki." At once there was a mad
scramble on the part of theatrical and
film producers to secure others of his
plays. Belasco wouldn't release "Kiki"
for pictures, but Paramount was able to
get from Picard what is without question
an even better play, "My Man," which
made a tremendous sensation in Paris
when produced under its original title,
"Mon Homme."

"Kiki" was the talk of New York on
account of its heroine, a saucy, profane,
passionate, rough and tumble," bewitched
devil-girl of the Paris streets. "My

Man ' has the same kind of a girl in it

and imagine Pola Negri playing her!

In "My Man" Miss Negri plays a
ruthless, daring, lawless girl, leader of a
pack of desperate thieves in the slums of
Paris. After a series of unexpected
twists and turns of plot she is found half
tamed, the leader of smart society, a
woman of title and wealth, but still
bound by heart ties to the life she has
left and to the wolf pack that is pledged
to war on society. From now to the end
of the story the plot provides one thrill
after another in a series of stirring
scenes that will show Pola Negri as the
audience love to see her.

Herbert Brenon, who made "The Spanish
Dancer" and "The Woman With Four
Faces," is producing this picture and the
cast includes Charles de Roche and Lewis
Stone, among others.

* * *

"ARGENTINE LOVE" with Gloria
Swanson: Vicente Blasco Ibanez
author of "Argentine Love" is the Span-
ish genius who wrote "The Four Horse-
men," "Blood and Sand" and "Enemies
of Women." His greatest literary suc-
cess was "The Four Horsemen" and the
most colorful and popular part of it em-
braced the Argentine episodes where he
was able to get color, romance, plot and
characterization that were absolutely the
most vital part of his story.

In "Argentine Love" he has an entire
theme in which he is admittedlv a past
master. There is therefore no 'question
but that the picturization of "Argentine
Love" not only will duplicate that of
anything Ibanez ever wrote but will far
surpass his successes to date.

Add to this the fact that Gloria Swan-

(Continucd on next page)

"Zaza

GLORIA SWANSON in "Zaza," an
Allan Dwan production. "Zaza,"
by Pierre Berton, is considered one
of the world's greatest plays. It
brought wealth to David Belasco
and undying fame to Mrs. Leslie
Carter, who played it season after
season twenty-odd years ago.

EXHIBITORS HERALD

September 8, 1923

son in the role of the beautiful Argentine,
loved by two handsome, hot-blooded
young cavaliers of a most colorful citj-,
will have a role that will without ques-
tion surprise her most ardent admirers
and place her securely in the hall of fame
as one of the greatest screen artists of
all time.

In this production, Allan Dwan, who
has been chosen to direct, has his oppor-
tunity to duplicate "Robin Hood" in his
handling of a real romance, set in gor-
geous surroundings. He «s going to
make this picture his greatest work, one
that will eclipse "Robin Hood" or any-
thing else he has ever done before.

Further details on this huge production
will be announced later. It is sufficient
now to say that it is a story of universal
appeal, one with a tremendous theme and
teeming with romantic action — a modern
story with a happy ending that will be
set down as one of the greatest to be
seen on the screen in the last ten years.
* * *

"WHEN KNIGHTS WERE BOLD"

with Glenn Hunter: Anyone who has
seen "Merton of the Movies" knows that
Glenn Hunter is a comedian of a distinc-
tive type, one who can work up a marvel-
ous amount of sympathy so that audi-
ences take him right to their hearts, even
while they're laughing at him all the
time.

To pick the type of story that will fit
a personality like that is not the easiest
thing in the world. So it was with a
feeling of good luck that Paramount got
hold of just the story for Glenn Hunter
to follow what is destined to be his huge
success in "West of the Water Tower."
It is "When Knights Were Bold," the
stage comedy by Charles Marlowe, in
which Francis Wilson attained huge suc-
cess.

"When Knights Were Bold" is the
story of a young man, thoroughly mod-
ern, who goes after the object of his
heart in the manner which the knights of
old used to adopt. In sleep he is trans-
ported back to the year 1196 and as his
dream fades and he awakes he re-enacts
the scenes of his dream to the utmost
confusion of the other persons in the
story and to his eventual and complete
success. It is the type of story that made
the stage play, "Captain Applejack," so

immensely popular. Hunter's personality
should carry it to a great success.

For such a story titles play an import-
ant part. To insure that they shall prop-
erly represent the spirit of the tale, Par-
amount has engaged Ralph Spence to
edit and title the picture. Spence is the
man who made "A Connecticut Yankee"
one of the funniest of screen comedies.
He wrote most of the comedy scenes in
this year's Ziegfeld's "Follies" and is one
of the best comedy writers of the present
day.

* * *

"THE HERITAGE OF THE DES-
ERT": Zane Grey's "The Heritage of
the Desert" is an action romance of the
West. It is the story of a courageous
man's fight against a powerful unscrupu-
lous rival for a girl. The fact that the
hero's life is saved by the father of one
of his enemies makes the drama even
more tense. The plot is worked out
against a colorful, sweeping background
of hand-to-hand encounters, gun fights,
cattle rustling, Mormon ideas of love and
honor, Indian attacks, broncho-busting
and a score of other thrills.

As this is being written Mr. Lasky has
just telegraphed Mr. Zukor that the first
Zane Grey production, "To the Last
Man," is, in his opinion, "the greatest
outdoor Western picture ever made."
The conscientious manner in which it
was produced played a big part in bring-
ing this about. Grey has an eager pub-
lic that numbers millions, and these mil-
lion^ demand the real thing if their
favorite author's works are to be made
into motion pictures. So Paramount is
transporting the casts and technical peo-
ple and virtually a whole studio hundreds
of miles from Los Angeles, right out
into the raw, picturesque canyon and
desert country where the plots are laid.

Doris Schroeder has written the scen-
ario of "The Heritage of the Desert" and
Lois Wilson, Rod La Rocque and Noah
Beery are featured in the cast. The di-
rector, Irvin Willat, has pledged himself
to rival, if not surpass. Victor Fleming's
masterpiece, "To the Last Man." They
are both young directors, of eoual ability
and imagination, and with Willat in
charge it would seem that Paramount has
ensured in advance the success of this
production.

"NORTH OF 36": Probably never again
will Paramount or any other company
have the opportunity of making a master-
piece such as presents itself in "North of
36." It is the late Emerson Hough's last
novel, of which George Horace Lorrimer,
the editor of the Saturday Evening Post,
said, "It is one of the most popular serial
stories we have run in many, many
months."

In producing this picture, the Para-
mount Production department has set for
itself the gigantic task of rivalling, if not
surpassing, "The Covered Wagon," by
the same author.

To begin with, consider the cast. Jack
Holt, in the lead; Ernest Torrence, now
famous as "Bill" Jackson of "The Cov-
ered Wagon," as the ranch foreman; Lila
Lee as the girl; Wallace Beery as the
heavy, and numerous other artists of al-
most equal prominence appear.

James Cruze, who made film history
with "The Covered Wagon," has been
selected to direct it.

Briefly, the story runs something like
this:

Immediately following the Civil War.
Texas faced its greatest problem: the
scattered inhabitants were land poor and
cattle poor; a square mile of territory
could be purchased for fourteen dollars:
cattle were as thick as flies but there were
no railroads, no market, no law.

The carpet-bagging government was in
nower, and some of these far-seeing
Yankees anticipated a market above the
36th parallel at a future time; therefore,
certain of their number, as lawless as the
range bandits themselves, discouraged
any attempt to drive cattle North.

The girl of the story, whose father had
been killed by these bandits, and who
has inherited the ranch, facing poverty,
desperate, determines to drive a herd to
Abilene, Kansas.

It is this blazing of the first trail, hun-
dreds of miles to the north, that forms
the background of the story. Every mile
of the course is filled with adventure, ro-
mance and danger. Already numerous
spectacular features, such as the stam-
pede of six thousand head of long horns,
are being planned and in addition there
will be numerous comedy and essentially
human touches of the character which
made "The Covered Wagon" such an en-
thralling photoplay.

Mrs A. Y. Gowen with Australian aborigines.

J. Ingraham with Javanese dancers Bali,
Java.

"Around the
World in the
Spee jacks"

PRODUCED by A. Y. GOWEN,
Chicago business man, who sailed
around the world in a 98-foot
motor boat, the voyage taking a
year and a half, accompanied by
an expert cameraman.

The Speejacks with sa:l up to steady ship in
heavy weather at sea.

The Spec jacks at sen off the American Samoas.

J. Ingraham at the grave of Robert Louis
Stevenson, Api^, Samoa.

Abraham Lincoln Said:

/OQFreedon

{'Motion ^«

PUBLIC
RIGHTS
LEAGUE

Screen Message No. 123

One-tenth of the money you pay
for admission to this theatre goes
to the government as a war tax.
This theatre believes that the ad-
mission tax is a burden on its
patrons and is cooperating with
other theatres of the country in an
effort to have congress abolish it.
Your cooperation in this movement
is solicited.

Harry M. Crandall, owner of
Crandall theatres in Washington,
D. C, through the agency of his
Public Service and Educational De-
partment, of which Mrs. Harriet
Hawley Locher is director, is per-
haps the first motion picture exhib-
itor in America to turn his neigh-
borhood theatres over to the board
of education for the purpose of vis-
ual instruction.

Visual education for public school
children, which Thomas A. Edison
recently predicted would comprise
one of the most important future
uses of the motion picture, thus is
a reality in the national capital.

During recent years there have
been a vast number of educational
films produced — many govern-
mental, many industrial, and no
small number designed for purely
scholastic use, but their systematic
distribution has never been ade-
quately arranged for, and without
some definite provision for their
proper exhibition they have proved
of little practical value. The pro-
jection of motion pictures in school
buildings cannot, as a general thing,
be accomplished on account of lack
of equipment and probable fire risk
in the absence of fireproof metal
booths. The regularly equipped
motion picture theatre has seemed
to be the only available outlet for
this great store of valuable informa-
tion relating to so many interesting
and instructive topics, but until re-
cently no feasible plan had been
evolved whereby the school activ-
ities and those of the motion pic-
ture theatre could be satisfactorily
correlated.

A co-operative scheme now has

been devised, however, by which
the Crandall neighborhood theatres,
covering all but one school section
of the Capital, are thrown open to
the public schools on specified dates
for the attendance of scholars in
charge of supervising principals and
teachers, not for a period of recrea-
tion, but for a study hour of very
tangible value. This arrangement
has been duly authorized by the
board of education, and the plan has
been perfected by Dr. Stephen Kra-
mer, assistant superintendent of
schools, working in conjunction
with Mrs. Locher.

To date there have been several
sessions of visual instruction made
possible solely through the co-op-
eration of the Crandall Public Serv-
ice and Educational Department and
the District of Columbia board of
education. The films used have
been supplied by the interior and
agricultural departments of the
United States government, which
signalizes another immediate ad-
vantage of the plan in operation.

The government's films have
never had a systematized plan of
distribution by reason of the inabil-
ity of the makers to ally themselves
with an organization equipped to
display the product. The result
has been that their exhibition has
been confined almost exclusively to
the rural communities and sparsely
settled sections of the country. The
adoption of the Crandall method of
developing the idea of utilizing the
screen as an educational factor of
unmeasured potentialities has al-
ready resulted in nation-wide in-
quiry as to the success of the
venture.

Owners of chains of theatres in
both the East and the West have
sent representatives to Washington
to confer with Mr. Crandall and
Mrs. Locher and to obtain for them-
selves the privilege of exhibiting
the government's educational pic-
tures. Thus has there been put in
motion in Washington an activity
that will be initiated throughout the
nation.

The employment of visual edu-
cation need not be restricted to the
instruction of the so-called "child
mind." The pictures are quite as
capable of teaching post-graduate
courses in any industrial, athletic or
scientific subject — surgery, manu-
factury, any visible performance or
mechanical action. The possibil-
ities are multiplied many times by
the perfection of slow motion pho-
tography which so minutely an-
alyzes every motion whether hu-
man or mechanical.

Next season this branch of the
public school work will be in
charge of a specially appointed
teacher who will work in coniunc-
tion with the Crandall Public Serv-
ice and Educational Department
exclusively in the presentation of a
reg'ularlv scheduled series of re-
leases which will afford an outlet
for the most valuable educational
subjects produced.

EXHIBITORS HERALD

September 8, 1923

LETTERS
From Readers

A forum at which the exhibitor
is invited to express his opinion on
matters of current interest Brevity
adds forcefulness to any statement.
Unsigned letters will not be
printed.

Explaining a "Coincidence"

OMAHA, NEBRASKA— To the Edi-
tor : Also to those writers who have
been saying so much recently in regard
to "long arm of coincidence" I wish to
submit this true story for your edifi-
cation.

Four or five months ago I met Mr.
Don Thornburg at a meeting of exhibi-
tors in Omaha, when he gave me his idea
of the unconstitutionality of the admis-
sion tax. I was impressed with what he
had to say, but have neither seen nor
communicated with him in any way up to
this day.

After ample time had elapsed for him
to let the world know his views through
this publication, I concluded he was not
going to do so, therefore, I decided to
get busy. In the same issue in which my
article was published there also appeared
one from Mr. Thornburg on this subject.
Now isn't that a striking illustration of
the fact that great minds run in the same
channel?

I believe I have made it sufficiently
plain that Mr. Thornburg is the origin-
ator of this idea, and that I wish him to
have all the credit for the same.

Now, in regard to the remarks of our
mutual friend J. C. Jenkins, on this sub-
ject, let me inquire why he entertains
such a prejudice against the courts. 1
have always been of the opinion that
courts were established to mete out equal
justice among men. I believe that in at
least ninety five per cent of the cases
which come before them, they do.

The only court of which I am afraid is
a divorce court. That reminds me while
reading the biographies of certain film
folks in your anniversary number I came
upon one of a young lady who evidently
entertains no such horror of a divorce
court, she having been married five times.
If she is out for a record, I'll back her
to win, as she is now but 25 years old,
that is, if the available supply of eligible
young men is not exhausted before the
race is finished. By the way, that was a
great number. I am using it as an
encyclopedia. When are you going to
have another anniversary Mr. Editor?

But to return to my former subject.
My idea is to first work on our congress-
men and see if we cannot get some relief
from our tax burdens. If they refuse,
then, and not until then, we should resort
to a court of law. — William H. Creal,
Suburban Theatre, Omaha, Neb.

It's Reported Deceased

HITCHINS, KY.— To the Editor: I
just want to call your attention to a mag-
azine, which I think is new, Hollywood
Confessions. It ought to be buried young.
If you have not seen a copy of it, take
a look through it, and try to stop it.
Either the spreaders of the filth or the
immoral men and women in the picture
business ought to be hailed before a
grand jury and sent to jail.

When all good people are trying to
make the whole industry better, and Will
Hays uses his Deacon's power to uplift
the morals of the actresses and actors,

why should such rot be sold for money?
If a woman is today (as some of the
writers say) enjoying screen success, why
should she write up her former evil ways
and lack of decent womanhood and have
it sent out to people to read? She ought
to be so ashamed of her past life that she
would blush to even think of it, let alone
talk about it, and then, fool-like, write it
up for money and publication. If she has
no sense of shame, then get rid of her.
And if the stories are not so, send the
whole force of that publication to the
grand jury.

We see many of the screen successes,
the delightful actresses, and write our
fan letters to them, and to your columns,
then come across a rotten publication to
mar our joy; it rather hits us hard. How
do we know but what it was the actress
we just saw and came away from the
theatre with a letter already dictated in
our minds to the star? For the sake of
the straight, decent, respectable men and
women on the screen, demand the names
of those articles and expose them; kick
them out.

I am a Y. M. C. A. secretary, superin-
tendent of a Sunday School, and have
held many offices in the church; I am an
exhibitor and am looking for a good tie-
up with some phase of the industry. So
I am jealous of its welfare. By the way,
I look after the welfare of this place. —
J. J. Enloe, Y. M. C. A. theatre, Hitch-
ins, Ky.

His Funniest Experience

RYEGATE, MONT.— To the Editor:
I certainly have enjoyed the different
writeups in your "Wonderful Paper"
about the funny experiences that the ex-
hibitors have, and I really haven't much
to write along this line.

About the funniest thing I have expe-
rienced in the past month was with the
F. P. L. Corporation; booked a number
of their pictures with a one picture de-
posit. However, when the last can of
film was shipped me they attached the
customary c. o. d., apparently not taking
time to cast their glimmers over my ac-
count to see if this c. o. d. was in line.
Sending them a wire collect I got this
reply by mail: "This is to advise that
we have released c. o. d. in accordance
with your wires. We also wish to state
that the attaching of this c. o. d. was an
error on our part, caused on account of
our cashier being on her vacation, etc."

So then, when the cashier of a million
dollar corporation goes on her or his va-
cation, films go out c. o. d. so that they
will be sure to get their money. This
c. o. d. cost them about three dollars in
telegrams, but we poor exhibitors have to
foot the bills in the end, so they should
worry. Ha! ha! ha! cashier gone on her
vacation; can you beat it!— G. F. Rediske,
Star Theatre, Ryegate, Mont.

Time to Get Busy

LEWI SPORT, KENTUCKY— To the
Editor: My funniest experience is why
the small town exhibitor has to pay
the same film rentals, admission tax,
music tax and state road tax on seats,
where they run one show one day in
each week. It's time somebody or some
organization got busy or we will soon be
closed, never to reopen. — Horace Emmick,
Lewisport, Ky.

The War Is Over

SI DELL, ILL— To the Editor: I think
it is ample time to start a campaign
against the war tax proposition. I think
we are paying more than our part of the
war debt. In other words, we are taxed
three times. We should have an even
break with the rest. Let's hear from
someone else — Charles Elliott, Sidell,
Illinois.

PURELY
Personal

Interesting news about exhibitors
and people with whom they come
into direct contact. Readers are
invited to contribute items for
publication in this column. Address
them to "Purely PersonaL"

Bert Donnellan, formerly manager of
the Strand and Rialto theatres, Alameda,
California, has organized a company to
erect a new theatre and store building.
The theatre will seat 1,800.

A. H. Blank opened his new Capitol
theatre at Des Moines, la., on August 25.
*

Frank & Schwartz ha ve opened their
new Palace theatre at Moline, 111.

Isadore Cohen for the past two
years musical director of the Missouri
theatre, St. Louis, has been transferred
by Famous Players Lasky to the Rivoli
theatre, New York City. The promotion
for Mr. Cohen was the climax in a theat-
rical musical career that began in Wil-
liam Goldman's tent show at Prairie and
St. Louis avenues, St. Louis, in 1909. He
is regarded among the most successful
of the younger conductors of the coun-
try.

J. J. Morgan, general manager of the
Denver Theatre Supply Co., Denver,
Colo., is now on his vacation in the
mountains.

A new picture theatre has been opened
at Holly, Colo., by H. Moore. Two late
type projection machines and other
equipment has been installed.

William Goldman, owner of the Kings
and Queens theatres who plans to erect
a $1,000,000 piciure palace at Grand
boulevard and Morgan street, St. Louis,
is in New York conferring with officials
of Goldwyn Cosmopolitan about the new
house. The Goldwyn organization has
agreed to purchase a large block of the
bonds of the new theatre.

Fred H. Rike, former manager of the
Rex theatre at Malakoff, Tex., has opened
the Home theatre in the same tow-n and
has also acquired the Majestic theatre at
Mabank, Tex., and the Rex theatre at
Kemp, Texas.

Floyd Stewart, of Dallas, Texas, has
recently accepted a position of film sales-
man for the Goldwyn-Cosmopolitan pic-
tures.

William G. Sturdivant, who has been
manager of the Hoyburn theatre, Evans-
ton, 111., has left that theatre and taken
an interest in the Star theatre, Evanston,
which has been renamed "The Campus."

The following changes in management
opening of new houses and remodeling of
old houses in the Kansas City territory
have been announced this week: St. John
theatre, Kansas City, purchased by H.
Wilson of the Bancroft theatre, Kansas
City, and opened as a 5 and 10-cent house:
Auditorium theatre. Hope. Kans., opened
bv C. L. McVey; remodeling of Jefferson
theatre, Springfield, Mo., S. E. Wilhoit,
manager, completed; seats in Strand the-
atre reversed and screen put at other end
of the house.

September 8, 1923 EXHIBITORS HERALD

"What the Picture Did For Me

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

F. B. O.

nuui!

The Miracle Baby, with Harry Carey. —
Six reels and brand new. This was first
run on this print. Picture and plot O. K.,
but Harry wasn't cut out for this type.
Give him a sack of Bull Durham and a
couple of six shooters and a horse and
leave the rest to him. Snow scenes won-
derful. Pleased all, but some expected
a Western. — Roy L. Dowling, Ozark the-
atre, Ozark, Ala. — General patronage.

The Miracle Baby, with Harry Carey. — ■
An average program picture. Some
amusing incidents that brought out the
laughs. Action very good. Story rather
weak. — J. J. Casselman, Colonial theatre,
Tracy, Minn. — Neighborhood patronage.

Divorce, with Jane Novak. — A splen-
did production and one that will sure
please them all. Several told me it was
extra good. Film in first-class shape. —
A. Mitchell, Dixie theatre, Russellville,
Ky. — General patronage.

Divorce, with Jane Novak. — Seven
reels. Very, very good picture with a
title that makes it hard to attract our
class of trade. It is a form of preachment
but above all it is entertainment. The
story is smooth and flows along without
any overdrawal. All of the characters
and the director show marked ability to
portray things as they should be shown
to a screen audience. — Arthur Hancock,
Columbia theatre, Columbia City, Ind. —
Country town patronage.

Crashing Through, with Harry Carey.
— A dandy good Western with lots of
thrills to excite. Carey seems to be very
popular with us and only one time have
we had him in a poor picture. — W. E.
Elkin, Temple theatre, Aberdeen, Miss. —
Neighborhood patronage.

Westbound Limited, with Ralph Lewis.
— Fine action melodrama. Many good
punches. Did better with The Third
Alarm and liked it better. This one will
please 100% if your patrons like action
and melodrama. Mine eat it up. — J. L.
Seiter, Lyric theatre, Manteca, Cal. —
Farmers and small town patronage.

Westbound Limited, with Ralph Lewis.
— This grand old man is there when it
comes to genuine acting. We had a good
run on this two days and it gave uni-
versal satisfaction at a slight increase in
admission prices. — C. H. Powers, Strand
theatre, Dunsmuir, Cal. — Railroad town
patronage.

Wonders of the Sea. — Stories of the

Awaiting
September
"Record"

I wish you would kindly send me
a September copy of THE BOX
OFFICE RECORD. I got a new
book recently but it was a March
issue.

I find it impossible to tell where
I am at without THE BOX OF-
FICE RECORD.

EXHIBITORS HERALD is the
only real trade paper for us small
town fellows.

W. H. GOODROAD,
Strand theatre, Warren, Minn.

sea, its romance and adventures, are al-
ways interesting and absorbing and at
some time or another one has wondered
what the floor of the sea is like. This
picture takes you to the bottom, where
you see its life in all its glories. Its fish,
its vegetable growth, its coral and recks,
its monsters and wrecked vessels. A
diver's helmet and human skeleton be-
side a sunken ship; perhaps he was the
loser in a battle with some monster.
You get a real thrill when the two divers
encounter the octopus. Fishing for shark
is good. A picture of this type would
be good to break the monotony of endless
features. Put on a good comedy with it
and the program should give satisfaction.
Seems to me picture would have been
much better if made in natural colors
instead of black and white. — H. G. Stett-
mund, Odeon theatre, Chandler, Okla. —
General patronage.

Can a Woman Love Twice? with Ethel
Clayton. — Got more money out of this
one than any Clayton picture ever used,
and have played lots of them. — J. M.
Johnson, Katherine theatre, Monticello,
Fla. — Small town patronage.

Thelma. with Jane Novak. — Very good
picture. — G. Strasser Sons. Emblem thea-
tre, Buffalo, N. Y. — Neighborhood patron-
age.

Captain Fly By Night, with Johnnie

Walker. — Very good picture with action
galore. Something different. Just as
good as The Mark of Zorro. But, yes,
we have no business. All gone joy riding.
— Geo. H. Koch, Perkins theatre, Holton,
Kans. — Small town patronage.

Captain Fly By Night, with Johnny
Walker. — -Five reels. Good action pic-
ture. Gave satisfaction to Saturday crowd.
Nothing extraordinary about the picture,
but good average program picture. — A.
R. Powell, Sugg theatre, Chickasha, Okla.
— General patronage.

Good Men and True, with Harry
Carey. — If they like 'em rough, book this
one. Plenty of action. Made a little
money with it. — J. M. Johnson, Kath-
erine theatre, Monticello, Fla. — Small
town patronage.

The Hound of the Baskervilles, with a
special cast. — Not much to it for enter-
tainment. Good story, but my patrons do
not care for English stories. Not enough
action. — W. D. Patrick, Cozy theatre,
Florala, Ala. — Neighborhood patronage.

Alias Phil Kennedy, with a special cast.
— Very good and did a good business.
It kept them guessing. — Crosby Bros.,
Lily theatre, Buffalo, N. Y.— Neighbor-
hood patronage.

God's Country and the Law, with a
special cast. — Just got by, but could have
been made into a winner with a few
twists at the finish, where it falls flat. —
S. V. Wallace, Idle Hour theatre, Cam-
bridge Springs, Pa. — Transient patronage.

God's Country and the Law, with a
special cast. — Good anywhere any time.
Curwood story. Plenty of action. Great
wild animal stuff and consistent plot.
Some patrons remarked it as most beau-
tiful picture they ever saw. — R. Farns-
worth, Princess theatre, Waterbury,
Conn. — General patronage.

Our Mutual Friend, with a special cast.
— Eight reels. This is a classic and our
opinion is it should be limited to night
schools or other institutions of learning
where the story is part of their studies.
Over the heads of average movie patron,
although cast does excellent work. Ng
business. — Crosby Bros., Lily theatre,
Buffalo, N. Y. — General patronage.

Don't Blame Your Children, with a
special cast. — Five reels. Verv a:ood pic-
ture that is similar to Why Girls Leave
Home. Pleased most every one and
pulled a fair hoifse. — -Crosby Bros., Lily
theatre, Buffalo, N. Y. — Neighborhood
patronage.

This is the original exhibitors' reports department, established October 14, 1916.
Beware of cheap, misleading imitations.

"What the Picture Did For Me" is the one genuine source of exhibitor- written box office
information.

EXHIBITORS HERALD

September 8, 1923

First National

The Brass Bottle, a Maurice Tourneur
production. — A distinctly different pic-
ture featuring Harry Myers in a role
similar to the one he had in A Connecti-
cut Yankee. Full of magic, comedy and
romance, reverting partly to ancient
Arabia, but mostly in modern period of
England. It is a very entertaining pro-
gram, but not a special. It sure got the
laughs. It should please any audience.
Best of direction and photography. Act-
ing of stars excellent. — H. J. Longaker,
Howard theatre, Alexandria, Minn. — Gen-
eral patronage.

The Girl of the Golden West, with a
special cast. — A corking good Western
story. I personally watched this one and
can truthfully say it is head and ears
above any Western picture I have ever
seen. It drew fairly well in spite of the
hot weather and every remark was com-
plimentary.— W. E. Elkin, Temple the-
atre, Aberdeen, Miss. — Neighborhood pat-
ronage.

The Bright Shawl, with Richard Bar-
thelmess. — A good picture. Drew better
than we expected. However, Dorothy
Gish steals the picture from the star. A
bit slow and draggy. — Geo. P. Weirick,
Paramount-Orpheum theatre, Glenwood
Springs, Colo. — General patronage.

Penrod and Sam, with Benny Alex-
ander.— Seven reels. A Booth Tarking-
ton kid picture which would please school
kids, but did not suit very many grown-
ups. It is well produced, but too juvenile
for my patrons. — H. J. Longaker, How-
ard theatre, Alexandria, Minn. — General
patronage.

Bell Boy 13, a Thomas H. Ince pro-
duction.— A splendid comedy in five
parts. MacLean, in my estimation, is one
of the cleanest actors upon the screen. —
W. E. Elkin, Temple theatre, Aberdeen,
Miss. — Neighborhood patronage.

Slander the Woman, with Dorothy
Phillips. — Here is a real picture with the
right characterization, direction and pho-
tography. The plot is excellent. It will
stand double the usual run and please
all who see it. I did not have much dope
on it and used it only one day. My loss.
— H. J. Longaker, Howard theatre, Alex-
andria, Minn. — General patronage.

The Sunshine Trail, a Thomas H. Ince
production. — Splendid picture. Every-
body commented favorably. Good West-
ern stuff. Good action. Book it. It's a
First National. — A. F. Jenkins, Commun-
ity theatre, David City, Nebr. — Small
town patronage.

The Sunshine Trail, a Thomas H. Ince
production. — We have played two of
Ince's pictures recently. Some way they
miss fire, or rather they don't exactly
miss, but they lack snap, which is inex-
cusable in this producer's productions.
He has shown time and again that he can
do it, but I believe that Mr. Ince was not
on the lot very much when these recent
pictures were being made. They certainly
are not of the standard of his Cup of
.Life and a few others that we have
played from this same studio. The Sun-
shine Trail is program only, nothing to
use too much newspaper space about, if
you value your prestige for veracity.
When we tell 'em we have a world beater
playing we want to be believed and not
disappoint them. — Arthur Hancock. Col-
umbia theatre, Columbia City, Ind. —
Country town patronage.

Fury, with Richard Barthelmess. — Very
good picture. Well liked. Good busi-
ness.— G. Strasser Sons, Emblem theatre.
Buffalo, N. Y. — Neighborhood patronage.

The Isle of Lost Ships, with a special
cast. — As good a picture as we have
played in some time. If you can buy it
right, play it. — Geo. P. Weirick. Para-

ilL[jB:'illiliIilllllllllllIIIIIim

| Welcome to
The Circle
Of Success |

Enclosed find a few reports 1
J on pictures.

We just recently subscribed ■
| for the "Herald" and wish to |
| say that we would not do with- 1
jj out it if the price was a good |
J many times what it is.

GEORGE W. TOPE,
Dreamland theatre,

Bandon, Ore. jj

liiiiiiiiiiiiiiiiii

mount - Orpheum theatre, Glenwood
Springs, Colo. — General patronage.

The Isle of Lost Ships, with a special
cast. — A splendid production. General
satisfaction. — J. J. Casselman, Colonial
theatre, Tracy, Minn. — Neighborhood pa-
tronage.

Mighty Lak' a Rose, with a special
cast. — 100% picture. Music helps picture.
Good drawing card. — L. Jones, Star the-
atre, Malad City, Idaho. — General pa-
tronage.

The Eternal Flame, with Norma Tal-
madge. — Drew a medium house. Pleased
the greater part. — C. R. Otto, School
Auditorium theatre, Williams Bay, Wis. —
Resort patronage.

Skin Deep, a Thomas H. Ince produc-
tion.— Eight reels. Eight reels and they
were all at home. Only thing wrong wras
some of the reels were short on titles,
but the picture was all there. For a pic-
ture. Skin Deep can't be beat. As great
as The Birth of a Nation, better than
The Sheik. Seeing is believing. Book it
and see for yourself. Advertised in pa-
per and on screen that all legionnaires
and ministers would be admitted free,
and this drew. — Roy L. Dowling, Ozark
theatre, Ozark, Ala. — General patronage.

Refuge, with Katherine MacDonald. —
The best MacDonald picture we have
played. Business fair. — Geo. P. Weirick.
Paramount-Orpheum theatre, Glenwood
Springs, Colo. — General patronage.

Lorna Doone, with Madge Bellamy. —
Pleased all. A very fine production.
Drew very well here. — C. R. Otto, School
Auditorium theatre, Williams Bay, Wis.
— Resort patronage.

What a Wife Learned, a Thomas H.
Ince production. — Fairly good picture. —
L. Jones, Star theatre, Malad City, Idaho.
— General patronage.

Sonny, with Richard Barthelmess. —
Pleased a lot of them but some thought
it slow and uninteresting. I am one of
the latter. Don't see anything in it. —
S. V. Wallace, Idle Hour theatre, Cam-
bridge Springs, Pa. — Transient patron-
age.

The Woman He Married, with Anita
Stewart. — Good picture and drew well.
Anita Stewart popular here. — E. W.
Swarthout, Palace theatre, Aurora, Ind. —
Neighborhood patronage.

East Is West, with Constance Tal-
madge. — Constance Talmadge is at her
best in this picture. A good attraction
for any theatre. — J. J. Casselman, Colonial
theatre, Tracy, Minn. — Neighborhood pa-
tronage.

Domestic Relations, with Katherine

MacDonald. — Six reels. In good condi-
tion. Very average program offering. —
D. E. Fitton, Lyric theatre, Harrison,
Ark. — Small town patronage.

Kindred of the Dust, with Miriam
Cooper. — Excellent and will draw. — 1^
Jones, Star theatre, Malad City, Idaho.
— General patronage.

A Question of Honor, with Anita Stew-
art.— Absolutely the best picture I ever
saw this star play in. Audience well
pleased. I consider this one better than
half of the so-called specials. — C. H.
Simpson, Princess theatre, Millen, Ga. —
General patronage.

My Boy, with Jackie Coogan. — Five
reels. Very good business on this pic-
ture. The novelty of a Coogan picture
pulled out a crowd and made a few dol-
lars. Price was reasonable. — C. W. Bray-
man, Empire theatre, Cedar Springs,
Mich. — Small town patronage.

Peck's Bad Boy, with Jackie Coogan.
— They certainly fell hard for this one.
Had small crowd owing to thunder
storm. — S. G. Ihde, Photoplay theatre,
Ashland, Kans. — Small town patronage.

Peck's Bad Boy, with Jackie Coogan.
— Good. The only fault, five reels only.
— J. Blaschke, Wapato theatre, Wapato,
Wash. — Neighborhood patronage.

The Seventh Day, with Richard Bar-
thelmess.— Just an ordinary one, with the
end in view from the beginning. Don't
know why they made it. — S. V. Wallace,
Idle Hour theatre, Cambridge Springs,
Pa. — Transient patronage.

Trouble, with Jackie Coogan. — Mr.
Coogan, very Jr., when the gold medals
are passed around I'm going to see that
you get a bushel of 'em. You are one of
the few, very few, who cause a pleasant
flutter in our attendance. The only
trouble with Trouble was that it pulled
more business than all the specials we
ran this summer, and when Grandma's
Boy, Manslaughter, and The Old Home-
stead were among those present, that's
not doing so bad, is it? A mere detail
is the fact that you only cost half as
much as any of the three named. When
you come to town the Scout master calls
off all Boy Scout meetings, rehearsals for
the children's play are postponed, and the
vacation Sunday school "plays" to
empty seats. But that's not all. The
parks are deserted, the dance floors
empty, and the flivvers are out (in front
of the theatre). The best of it all is
that we don't expect you to jump your
contract, have an affair with another
man's wife, or do anything else that will
ruin you at the box office. May Daddy
Trouble Oliver Twist during Circus Days,
and Long .Live the King of the stars. —
Fred Hinds, Cresco theatre, Cresco, la.
— Neighborhood patronage.

Trouble, with Jackie Coogan. — First
Coogan shown here and majority seemed
to like him fine. — Smith Read, Patriot
theatre, De Kalb, Texas. — Small town pa-
tronage.

Trouble, with Jackie Coogn. — Drew
good crowds two nights, especially child-
ren.— E. W. Swarthout, Palace theatre,
Aurora, Ind. — Neighborhood patronage.

Trouble, with Jackie Coogan, and Idle
Class, with Charles Chaplin. — Drew a rec-
ord kid business. Almost broke house
record. Good for a comedy night. — C.
R. Otto, School Auditorium theatre, Wil-
liams Bay, Wis. — Resort patronage.

Dinty, a Marshall Neilan production. —
An old one, but the print in first class
condition and did a nice business with
this one, and it pleased them 100%. — A.
Mitchell, Dixie theatre, Russellville, Ky.
— General patronage.

The Oath, with a special cast. — Paid
$15.00 for this and did not make expenses.

September 8, 1923

EXHIBITORS HERALD

Wouldn't draw. Fair program picture.
— S. G. Ihde. Photoplay theatre, Ashland,
Kans. — Small town patronage.

Two Minutes to Go, with Charles Ray.
— A dandy good football story spoiled
in the first three reels by too much local
color. Xot the pep and snap it should
have, but the last three reels are fine and
should be played up big. The football
game is clear, and on the whole pleased.
Six reels. — S. C. Hene, Castle Creek the-
atre, Lavoye, Wyo. — Oil field workers'
patronage.

The Wonderful Thing, with Norma
Talmadge. — Very good. Part of scenes
laid at Centerville. Iowa, and I had sev-
eral people come just to see the places
"back home." — S. G. Ihde, Photoplay the-
atre, Ashland, Kans. — Small town patron-
age.

Devotion, with Hazel Dawn. — Nothing
to this picture. Did not please here. —
J. J. Clark. Rex theatre, Ontonagon,
Mich. — Small town patronage.

The Primitive Lover, with Constance
Talmadge. — Didn't see this one, but it
drew better than average business on
Saturday. That Saturday was a fine cool
day. — Fred Hinds, Cresco theatre, Cresco,
Iowa. — Neighborhood patronage.

The Primitive Lover, with Constance
Talmadge. — Poorest Constance Talmadge
picture I have run. People disappointed
in this one. — J. J. Clark, Rex theatre,
Ontonagon, Mich. — Small town patron-
age.

Home Talent, a Mack Sennett produc-
tion.— The poorest excuse for a comedy
we have ever shown. Don't waste your
money on this one, and leave it alone. —
Holmgren and Windier, Novelty theatre,
Lincolnville, Kans. — General patronage.

The Half Breed, with Wheeler Oak-
man. — Splendid picture. Title wrong.
No drawing power, but entertaining. I
got them in by ballyhooing all afternoon
with an Indian chief. — C. R. McHenry,
Rosewin theatre, Dallas, Tex. — Neighbor-
hood patronage.

The Song of Life, with a special cast.
— Seven reels. In good condition. A
fairly good program. — D. E. Fitton, Lyric
theatre. Harrison, Ark. — Small town pa-
tronage.

R S. V. P., with Charles Ray.— No
good. — L. Jones. Star theatre, Malad City,
Idaho. — General patronage.

p": «• v.- i!i:i-,..V^

Fo3

Stepping Fast, with Tom Mix. — Mix
always goes good here on Saturday, so I
will say that this picture as well as all
the others is great. I am a Mix fan so
am obliged to make a favorable report.
He gets the cash at the window. What
more can an exhibitor ask? Picture great. -
— J. B. Hunter, Regent theatre. Charlotte,
Mich. — General patronage.

A Friendly Husband, with Lupino
Lane. — Five reels. Best comedy for a
mixed audience that I have had for over
two years. — W. P. Brown, Nifty theatre,
Waterville. Wash. — General patronage.

Man's Size, with William Russell. —
Fair outdoor program picture. Average
business. — J. L. Seiter. Lyric theatre,
Manteca, Cal. — Farmers and small town
patronage.

Catch My Smoke, with Tom Mix. — A
good Western which pleased near 100%.
— Smith Read, Patriot theatre, De Kalb.
Tex. — Small town patronage.

Silver Wings, with a special cast. —
Poor drawing power. Lost money on
picture. — J. W. Bauer. Willou theatre,
Havre de Grace, Md. — General patronage.

Silver Wings, with Mary Carr. — Per-

Club Growth Continues ;

First Photos Next Week

Please enter my name on the "Herald Only" Club roster.

D. A. KOOKER,
Happy Hour theatre, Ewen, Mich.

I wish to join your "Herald Only" Club. I think all other exhib-
itors throughout the country should do the same for a paper such
as the "Herald," which is the only paper in the country to furnish
such good news from the starting page to the end.

Wishing to be of more use to the best trade paper in the country,
I remain.

GEORGE KHATTAR,
Khattar's theatre, Sydney, B. C, Can.

We are all wondering if we are going to be able to lift the C. O. D.
on the next shipment of film and studying and thinking and meditating
about rotten business and why in h— there weren't more people out
last night instead of just that handful.

It's up to us boys to be our own doctors. There's Mr. Sprague,
who could write snappy comedy that would make Hal Roach and
some of his gang look like rough amateurs in the business. Brother
Jenkins could make J. Cruze, M. Neilan and some more of those boys
who think they know what they are doing feel like they were on the
extra board. George Rea could take old "Oscar" and knock the
public for a row of pins or something. Old "Toonerville Trolley"
would run off the tracks and turn up her trucks for good.

L. Semon and H. Lloyd would look like tramps and the exhib-
itors could get George's pictures very reasonably, possibly on per-
cent, with a good stiff guarantee clause attached. The most hand-
some man in the world, F. S. Meyer, would be the idol of all the
flappers. Rodolph and all those boys would be bums and loafers.

W. H. Creal is a devil on not overlooking anything, so he could
give the final O. K. to everything and then everybody would know
it would be a knockout. P. Rand is in a class by himself and should
not be considered in production. If he would devote about thirty
minutes a day to his writing he could make the school kids forget
there ever was anybody named H. W. Longfellow or J. W. Riley.

The trouble is the only time producers know there is anyone else
in the game is when they get out a bunch of contracts and look them
over and say, "Adams Powers paid fifty dollars for 'Girls Ahead' so
get a twenty-five per cent increase for 'Cordelia's Millions.' " Then
when they can't get it they say,* "What's wrong with pictures?" and
never get wise that there are guys out in the bushes that can make
knockout pictures or something that will get people going to the
movies again.

H. G. STETTMUND, JR.,
Odeon theatre, Chandler, Okla.

NOTE: The names o'f new members are included in the "Herald Only" Club
ro s t er published upon the next page.

Due to the continued consistent growth of the club the original plan of ■
publishing all member photographs in a single issue of the "Herald" has been
abandoned in favor of a method which will operate impartially with respect to
old and new members alike. Accordingly, a full page of pictures will be pub- I
lished in this department each week. These pages will be of uniform char- B
acter and designed to facilitate permanent retention by members. In order I
that the series may continue with unbroken regularity, it is suggested that ■
members mail photographs early.

HH!!!i

ii 91?:

sonally liked it, but others didn't. No
business on this one. — L. Jones, Star the-
atre, Malad City, Idaho. — General pa-
tronage.

Truxton King, with John Gilbert. —
Splendid. Star is good looking. Story
interesting. Cute little boy in the cast.
— Mrs. W. M. Kimbro, Greenland theatre,
Greensboro, Ga. — Small town patronage.

My Friend the Devil, with a special

warn: 2,

cast. — Paid too much for this so-called
special and, like the rest of the specials,
it did not draw for us. I do not think
that it pleased half of the people we had
out to see it. We sure are off Fox spe-
cials for life. — A. A. Brollier, Kaypee
theatre, Mt. Gilead, Ohio. — Neighborhood
patronage.

Monte Cristo, with John Gilbert. — Did
not take in enough to pay for picture. —

EXHIBITORS HERALD

September 8, 1923

"Herald Only Club Roster

ADAMS, ROY W., Pastime theatre, Mason, Mich.

ALLEN, CLYDE, Casino, Antwerp, N. Y.

BABIN, M. J., Fairyland, White Castle, La.

BELL, MRS. LOLA, Queen, Lonoke, Ark.

BERGER, S. A., Star, Jasper, Ind.

BOLLMAN, V. G., Castalia, Castalia, la.

BRENNER, WILL H., Cozy, Arcade, Winchester, Ind.

BROWN, C. L., Paramount, Elizabeth, La.

BROWNE, FRANK L., Liberty, Long Beach, Cal.

BYERLY, C. M., Rainbow, St. Paris, O.

BYERLY, S. L., Ideal, DeGraff, O.

CAIRNS, JACK, Brooklyn, Detroit, Mich.

CREAL, W. H., Suburban, Omaha, Neb.

CROSBY & SCHWIERSKE, Rex, Colby, Wis.

DASPIT, HAROLD, Atherton, Kentwood, La.

DeBAGGIO, HARRY, Star, Colfax, la.

DOWLING, ROY L., Ozark, Ozark, Ala.

ESTEE, P. G., Fad, Brookings, S. D.

EULER, J. R., Opera House, South English, la.

GAUD1NG, HENRY W., Lincoln, Pittsburgh, Pa.

HELD, P. G., Sterling, Fairmont, Neb.

HILTON, O. A. B., Park, Sioux City, la.

HINDS, FRED C, Cresco, Cresco, la.

IHDE, S. G., Photoplay, Ashland, Kan.

JENKINS, J. C, Auditorium, Neligh, Neb.

JESSEE, Mr. and Mrs. T. R., Idle Hour, Humphreys, Mo.

KHATTAR, GEORGE, Khattar's, Sydney, N. S., Can.

KOOKER, D. A., Happy Hour, Ewen, Mich.

MARTIN, HUGH G., American, Columbus, Ga.

McCORMICK, Liberty, Florence, Colo.

MENDENHALL, C. A., Star., Oregon, III.

MEYER, FRED, Palace, Hamilton, O.

MILES, A. N., Eminence, Eminence, Ky.

MILLER, C. R., Gem, Spur, Tex.

MOORE, MRS. J. W., Lyric, St. Charles, Mo.

MUSSON, WALTER H., Queens, Hespeler, Ont. Can.

PILLIOD, L. A., Photo Play, Grand Rapids, O.

POWERS, C. H., Strand, Dunsmuir, Cal.

RAND, PHILIP, Rex, Salmon, Idaho.

REA, GEORGE, Colonial, Washington C. H., O.

REDISKE, G. F., Star, Ryegate, Mont.

RILEY, R. ROSS, Wigwam, Oberlin, Kan.

RIVA, C. A., Pastime, Tilton, N. H.

SAB IN, F. E., Majestic, Eureka, Mont.

STANTON, MILLER, Pictureland, Cohocton, N. Y.

STARKEY, GEORGE C, Opera House, Montour Falls, N. Y.

STETTMUND, H. G., Odeon, Chandler, Okla.

SWARTHOUT, E. W., Palace, Aurora, Ind.

THOMPSON, H. P., Liberty, Pardeeville, Wis.

TILLER, JACK, Temple, McCook, Neb.

VAN NOY, HARRY, Riviera, Starland, Anderson, Ind.

VAUGHAN, Grand, Dunnville, Ont., Can.

WINTERBOTTOM, WM., Electric, Brady, Neb.

(Exhibitor)

(Theatre)

(City)

(State)

J. W. Bauer, Willou theatre, Havre De
Grace, Md. — General patronage.

Monte Cristo, with John Gilbert.- — We
wouldn't want a better picture, and I
don't believe I have shown but few that
surpassed it. But frankly, it fell flat
at the box office. Those who saw it
raved over it, but they failed to send them
back the second night. — W. E. Elkin,

Temple theatre, Aberdeen, Miss. — Neigh-
borhood patronage.

Mixed Faces, with William Russell. —
Ordinary picture. Not bad and nothing
extra. Dual role. — Mrs. W. M. Kimbro,
Greenland theatre, Greensboro, Ga. —
Small town patronage.

Who Are My Parents? with a special
cast. — Picture very good but paid three

times what it was worth. It should be
bought at program price as far as the
drawing power it has. If you can buy it
at program price, show it, but do not buy
it as a special. Do not know where Fox
gets that word "special." — A. A. Brollier,
Kaypee theatre, Mt. Gilead, Ohio. —
Neighborhood patronage.

Just Tony, with Tom Mix. — One of our
biggest crowds this summer, and well
liked by all. That horse is a wonder. —
Oasis theatre, Ajo, Ariz. — Neighborhood
patronage.

Brass Commandments, with William
Farnum.— In spite of strong opposition
we seemed to have our share regardless.
A splendid picture and pleased 100%.—
W. E. Elkin, Temple theatre, Aberdeen,
Miss.— Neighborhood patronage.

Brass Commandments, with William
Farnum. — Pleased 100%. The kind of
picture that would make this star famous
again. — A. A. Neese, Beatrice theatre,
Haw River, N. C. — Small town patron-
age.

The Love Gambler, with John Gilbert.
— An extra good program. — Bert Silver,
Silver Family theatre, Greenville, Mich. —
General patronage.

For Big Stakes, with Tom Mix. — Mix
always pleases here when we can get a
good print. This print ran through the
machine with one stop, but there was un-
doubtedly four or five hundred feet of the
story gone. Three and one-half reels
would have held the film. Why do ex-
changes kill their business and our busi-
ness with poor prints? — E. W. Egelston,
Electric theatre, Atwood, Kan. — Small
town patronage.

The Yosemite Trail, with Dustin Far-
num.— I do not know what it was about,
but I know they began to leave after the
first reel and by the time the end showed
the only people left in the house were
the ones that had come in on the latter
part of the picture.— H. G. Stettmund.
Jr., Odeon theatre, Chandler, Okla. —
General patronage.

The Crusader, with William Russell. —
Don't miss this one. It is extra good. —
Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.

Nero, with a special cast. — One would
naturally think that a picture of this cali-
ber would draw, but such was not the
case with us. The production has every-
thing—good acting, elaborate settings,
a beautiful heroine, and a touching love
story. But the people do not seem to
care for a historical theme. Shame on
such dumbbells. — Wm. H. Creal, Sub-
urban theatre, Omaha, Nebr. — Neighbor-
hood patronage.

Pawn Ticket 210, with Shirley Mason.
— A dandy program picture and I showed
it to extra good business. — J. B. Hunter,
Regent theatre, Charlotte, Mich. — Gen-
eral patronage.

The Bells of San Juan, with Charles
Jones. — Buck is popular here, but he will
have to do better than he did in this or
he won't be long. — Smith Read, Patriot
theatre, De Kalb, Tex. — Small town pat-
ronage.

The Bells of San Juan, with Charles
Jones. — Average Jones picture. — C. H.
Simpson, Princess theatre, Millen, Ga. —
General patronage.

In Arabia, with Tom Mix. — Five reels.
Will please Mix fans. Not as well re-
ceived as most of his pictures. — L. A.
Pilliod, Photo Play theatre, Grand Rap-
ids, Ohio. — General patronage.

In Arabia, with Tom Mix. — Good Sat-
urday picture. Best Saturday's business
in some time and they said it was good,
so I was pleased. — J. M. Johnson, Kath-

September 8, 1923

EXHIBITORS HERALD

glllHIIlllllllMllllllllllllllllllllllllllllllllltlllllimillllllllllllinil I Mllllllllll IIIIIM— HMMB

| Perliaps He
I Didn't Read |
Tlie Herald

Would you believe it? The
man to whom I sold my the-
§j atre in Alice has made a fear-
I ful balk of the business and I
1 have to go and take it back, ■
I and of course I cannot keep
I house without the "Herald." |

Please begin with the Au-
J gust numbers so I can have J
| something to start on.

MRS. W. H. HELFER, |
Itasca theatre, Alice, Tex. 1

M[[F!;mrtfiriTn[t[rriitimHi;[inii[rii::[ii!nii[iiU!iiiii!ij:::in:ii:it:;iHiii :;uiin:iJiii!iii!i]iiij;:::mjJii]!ii;[iiiii[[iiiiiin!!;![[iffW

erine theatre, Monticello, Fla. — Small
town patronage.

In Arabia, with Tom Mix. — The name
of this star is a magic word in this com-
munity and if things are at all favorable
he never fails to draw a crowd. This
picture was no exception, and we stood
them out the first night, but a threaten-
ing storm scared them away the second.
The picture is good, being full of comedy,
which is the kind in which this upstand-
ing Westerner shines. It is not quite
the eaual of Romance .Land, however. —
Wm. H. Creal, Suburban theatre, Omaha,
Nebr. — Neighborhood patronage.

Men of Zanzibar, with William Russell.
— Five full reels. R. H. Davis as author
helped pull out a few extra dimes. Story
and acting is good and gave satisfaction.
Film is very dirty and should be cleaned.
— H. G. Stettmund, Jr., Odeon theatre,
Chandler, Okla. — Small town patronage.

Queen of Sheba, with a special cast. —
This is a wonderful picture and surely
is good enough for any theatre or any
audience. — R. H. Kingery. Community
theatre, Chadwick, 111. — Neighborhood
patronage.

Queen of Sheba, with a special cast. —
A splendid picture and several stopped
by office to tell me so. Certainly pleased
those who saw it. — A. A. Neese, Beatrice
theatre, Haw River, N. C. — Small town
patronage.

Goldwyn Cosmopolitan

Mad Love, with Pola Negri — It is hafd
to report on this class of picture from a
small town; that is, from the patrons'
point of view. The better class said it was
fine and the hard boiled didn't say any-
thing. Guess they thought Pola was a
"bear." — J. Koooman, Amenia Opera
House, Amenia, N. Y. — Small town pat-
ronage.

The Strangers' Banquet, a Marshall
Neilan production. — -Above the average
program picture, but has not the pulling
power of a special. Buy it right or pass
it up. — J. L. Seiter, Lyric theatre. Man-
teca, Cal. — Farmers and small town pat-
ronage.

The Strangers' Banquet, a Marshall
Neilan production. — Eight reels. This is
a very fine picture and will go big in
large towns. Small ones lay off. Rental
high and not the drawing power a bet-
ter title would give it. — S. C. Hene. Castle
Creek theatre, Lavoye, Wyo. — Oil field
workers' patronage.

Vanity Fair, with Mabel Ballin. — Went

over great here. A very good picture. —
C. D. Stewart, Pastime theatre, San Mar-
cial, N. Mex. — General patronage.

Gimme, with a special cast. — This pic-
ture has a good story and is very enter-
taining. Cast is splendid, with many
well known players. Sub-titles exceed-
ingly clever. Paper good. Business fair.
— J. F. Hileman, Broadway theatre, Mt.
Pleasant, Mich. — General patronage.

Look Your Best and Gimme, with
special casts. — Neither of the above made
a thin dime for me. Rupert Hughes
stories do not draw here. Both are fair
photoplays, though. — C. D. Stewart,
Navajo theatre, Las Cruces, N. Mex. —
General patronage.

Look Your Best, with a special cast. —
Just a program picture with ordinary
drawing power and not much in return.
— S. V. Wallace, Idle Hour theatre, Cam-
bridge Springs, Pa. — -Transient patronage.

The Last Moment, with a special cast.
— First half of picture O. K. and looked
like a hummer. But the last reels so
blood-curdling it killed it for entertain-
ment, here at least. Better see it before
booking. — H. J. Longaker, Howard thea-
tre, Alexandria, Minn. — General patron-
age.

Hungry Hearts, with a special cast. — -
Seven reels. In good condition. A good
program picture. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town pa-
tronage.

Golden Dreams, with a special cast. —
A very good program picture. Ran with
a Sport Review, Centaurs of the Field.
Fine saddle stunts. — Ira J. Kendell, Vic-
tory theatre, Milledgeville, 111. — Neigh-
borhood patronage.

Brothers Under the Skin, with a spe-
cial cast. — A good comedy-drama. — J. J.
Casselman, Colonial theatre, Tracy, Minn.
— Neighborhood patronage.

The Wall Flower, with Colleen Moore.
— You have to hand it to this star for
she is some actress. Story good and in
good condition. — Kunath & Garbode,
Liberty theatre, Shiner, Tex. — Neighbor-
hood patronage.

The Sin Flood, with James Kirkwood.
- — A very good picture. Failed to draw
for me, though. — C. D. Stewart, Navajo
theatre, Las Cruces, N. Mex. — General
patronage.

The Sin Flood, with James Kirkwood.
— A very good picture that failed to draw.
We lost just the amount we paid for the
picture. — J. J. Casselman, Colonial thea-
tre, Tracy, Minn. — Neighborhood patron-
age.

The Christian, with Richard Dix. —
Nine reels. A first class picture. Clean
and of a character to inspire faith in the
power of the screen. Parts acted by Dix
as Father Storm and Mae Busch as
Gloria Quale were fine. However, the
ending did not suit our bunch and draw-
ing power was not what I expected, but
must lay the greater part of this on the
depressed condition of the country. — W.
F. Elland, DeLuxe theatre, Bucklin,
Kans. — General patronage.

When Romance Rides, with a special
cast. — Six reels. Very good picture, but
film was cut. Abrupt ending. Good
business. These sudden endings are like
a wet blanket. Leave a bad taste. — C.
W. Brayman, Emprize theatre. Cedar
Springs, Mich. — Small town patronage.

Always the Woman, with Betty Comp-
son. — The worst lemon I ever used. I
was ashamed to let my patrons see me
when the show was over. — Harry Herb,
Herb's theatre. Borden, Ind. — Neighbor-
hood patronage.

Broken Chains, with Colleen Moore. —
Very good action in this picture. Pleased

the majority. — J. Koopman, Amenia
Opera House, Amenia, N. Y. — Small
town patronage.

Be My Wife, with Max Linder. — Here
is a very clever comedy that pleased my
patrons, and bought at a price that made
me some money. — W. D. Patrick, Cozy
theatre, Florala, Ala. — Small town pa-
tronage.

A Voice in the Dark, with a special
cast. — A picture full of mystery, but all
solved at the right time. Holds attention
of audience from start to finish. — Ira J.
Kendell, Victory theatre, Milledgeville,
111. — Neighborhood patronage.

From the Ground Up, with Tom
Moore. — Very good. Tom Moore always
good. Story is hard to beat. — Kunath &
Garbode, Liberty theatre, Shiner, Tex. —
Neighborhood patronage.

Don't Neglect Your Wife, with a spe-
cial cast.— Have not been so disappointed
in a picture in a long time. The costumes
and settings of pictures of the Sixties do
not take well with my patrons or myself.
— Ira J. Kendell. Victory theatre, Mill-
edgeville, 111. — Neighborhood patronage.

Snowblind, with a special cast. — Six
reels. Pretty good business. Very good
picture, even if it is- old. — C. W. Bray-
man, Emprize theatre. Cedar Springs,
Mich. — Small town patronage.

All's Fair in Love, with a special cast.
— This was a delightful little comedy-
drama. Made a fair program picture.
Showed this to a small Saturday night
crowd. — K. A. Bechtold, Opera House,
Martinsville, 111. — Small town patronage.

Doubling for Romeo, with Will Rogers.
— Six reels. A good six-reel comedy-
drama. This pleased very well. — Olen
Reynolds, Pearl theatre, Hymera, Ind. —
Small town patronage.

Doubling for Romeo, with Will Rogers.
— This was a very good comedy-drama
on the burlesque order, with Rogers do-
ing some good work. Will please Rogers
fans.— K. A. Bechtold. Opera House,
Martinsville, 111. — Small town patronage.

The Grim Comedian, with Jack Holt.
— Showed this to a very small house Sat-
urday night. The picture was very good.
Cast should please if you can get them
in. — K. A. Bechtold, Opera House, Mar-
tinsville, 111. — Small town patronage.

Dangerous Curve Ahead, with Helene
Chadwick. — Had several tell me this was
the best thing ever put on the screen.
Was a seven-reel picture, but I received

pillllllllllllllllllllllllllllllllllllllllllllll

| Good Luck
To You and
Tlie Rialto I

Enclosed find money order §

| for which please send me the §

§ "Herald." I recently purchased |

| the Nickelo theatre here and jj

| have changed the name to the jj

H Rialto. I was formerly at 1

jj North Salem, Ind., and oper- |

[ ated the Crown theatre there. I

I am now lost without the 1

| "Herald" so please hustle up 1
g the current issues.

JOHN H. WETZ,

Rialto theatre, 1
Middletown, Ind. 1

iiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiii

EXHIBITORS HERALD

September 8, 1923

Up-to-the-minute fashions from Mars, are shown in this scene from "Radio Mania," a
production presented by Herman Holland and distributed by W. W. Hodkinson.

only six. Pleased 100% at that. — O. E.
Parks, Dew-Drop-Inn theatre, Perry,
Ga. — Neighborhood patronage.

Beating the Game, with Tom Moore.
— You would imagine you were going to
witness a crook play at the start, but it
branches off and makes a delightful rural
comedy-drama. Played against Chau-
tauqua and also very hot Saturday night,
consequently didn't do anything. First
Tom Moore picture in two years, and he
used to be a favorite here. — K. A. Bech-
told, Opera House, Martinsville, 111. —
Small town patronage.

His Back Against the Wall, with Ray-
mond Hatton. — Pleased 75%. A little
Western and also some society. Should
please all. — Kunath & Garbode. Liberty
theater, Shiner, Tex. — Neighborhood pa-
tronage.

The Ace of Hearts, with Lon Chaney.
— I didn't see this picture, but I asked
a few of the regulars that saw it and they
said it was a fair program picture. — K. A.
Bechtold, Opera House, Martinsville, 111.
— Small town patronage.

The Old Nest, with a special cast. —
This was indeed a fine picture and was
appreciated by the audience. Advertised
it more than any picture in a long time
and drew only an ordinary house. — K. A.
Bechtold, Opera House, Martinsville,
111. — Small town patronage.

Hodkinson

The Critical Age, with Pauline Garon.
— Five reels. A very good picture with
plenty of action to please both old and
young. — Mrs. J. W. Moore, Lyric theater,
St. Charles, Mo. — General patronage.

The Man From Glengarry, with a spe-
cial cast. — Six reels. Very good. Fol-
lows book. River scenes splendid.
Pauline Garon and balance of cast ade-
quate.— P. G. Estee, Fad theatre, Brook-
ings, S. D. — Neighborhood patronage.

The Man From Glengarry, with a spe-
cial cast. — No good for my town. — L.
Jones, Star theatre, Malad City, Idaho. —
General patronage.

Second Fiddle, with a special cast. —
Very good program picture, just one reel
too large. Business just fair: 10 and 20

cents. — H. De Baggio, Star theatre, Col-
fax, la. — Small town patronage.

While Paris Sleeps, with a special cast.
— Without a doubt this is about the poor-
est picture I have run in many a day.
I am surprised that Lon Chaney would
get into such a thing as that. I played
it on a Sunday to a fair business, and I
would hide every time a show was out.
My musician said he would quit if I got
any more like it. — J. B. Hunter, Regent
theatre, Charlotte, Mich. — General patron-
age.

Down to the Sea in Ships, with a spe-
cial cast. — A good picture, but didn't
draw in my house. People seem to be
afraid that anything that is real and
worth while will be uninteresting, and
won't come out. — Chas. Lee Hyde, Grand
theatre, Pierre, S. Dak. — Small town pa-
tronage.

The Kingdom Within, with a special
cast. — Five reels. This is a very nice lit-
tle program picture, nothing more, noth-
ing less. Did not hear any criticisms
nor very many favorable comments.
Some of the acting was very good. — Horn
and Morgan, Star theatre, Hay Springs,
Nebr. — Small town patronage.

Married People, with Mabel Ballin. —
Fair society drama. Nothing to get ex-
cited about, but very satisfactory busi-
ness for Friday night. — Price and Dal-
rvmple. Home theatre. Oblong, 111. —
Neighborhood patronage.

Heart's Haven, with a special cast. — A
fair program. — Bert Silver, Silver Family
theatre, Greenville, Mich. — General pat-
ronage.

Affinities, with Colleen Moore. — Five
reels. Of all the silly, funny, light pic-
tures which make you laugh at the ex-
tremely crude predicaments a person can
get into, this beats them all. Our people
laughed and seemed to heartily enjoy the
picture. Would not care to use very
many of them but one once in a while
gets by very nicely. — Horn and Morgan,
Star theatre, Hay Springs, Nebr. — Small
town patronage.

Affinities, with Colleen Moore. — A fair
comedy-drama. — Chas Lee Hvde, Grand
theatre, Pierre, S. Dak. — Small town pat-
ronage.

The Headless Horseman, with Will

Rogers.— A fine program picture. — Bert
Silver, Silver Family theatre, Greenville,
Mich. — General patronage.

The Man of the Forest, with a special
cast. — Good program picture. Not as
good as the rest of Zane Grey's. Print
in fair shape. — P. G. Held, Sterling thea-
tre, Fairmont, Nebr. — Neighborhood pat-
ronage.

The Headless Horseman, with Will
Rogers. — Seven reels. Like all of Will
Rogers' pictures, this was mighty good.
The ending of the story is logical, but
that doesn't make it the more pleasing.
Fair business. — C. W. Brayman, Emprize
theatre, Cedar Springs, Mich. — Small
town patronage.

No Trespassing, with Irene Castle. —
Irene Castle is passe here, but picture
drew fairly well because of Cape Cod
atmosphere and local popularity of the
author, Joseph C. Lincoln. — John W.
Hawkins. Capitol theatre. New Bedford,
Mass. — General patronage.

Free Air, with a special cast. — Six reels.
A very good clean story. Liked this
star as well as Charles Ray, whom he
resembled. Fair business. — C. W. Bray-
man. Emprize theatre. Cedar Springs,
Mich. — Small town patronage.

Metro

The Famous Mrs. Fair, with a special
cast. — An excellent Metro special which
holds the interest throughout the entire
eight reels. Niblo knows how to cast.
It's fine. Get it reasonable and make
some money. — J. L. Seiter, Lyric theatre,
Manteca. Cal. — Farmers and small town
patronage.

The Soul of the Beast, a Thomas H.
Ince production. — Five reels. A good
five-reel program of a circus girl. $10.00
for two days. — Olen Reynolds, Pearl
theatre, Hymera, Ind. — Small town pat-
ronage.

The Soul of the Beast, a Thomas H.
Ince production — A fairly good picture
which did not create much comment.
Too slow and lack of story. — Smith Read.
Patriot theatre, De Kalb, Tex. — Small
town patronage.

Her Fatal Millions, with Viola Dana.
— Bordering on slapstick. Dana fans will
like it. We did good business. Would
suggest that Metro put out better press
books, however. — E. E. Bair, State thea-
tre, Uhrichsville, Ohio. — Small town pat-
ronage.

Cordelia the Magnificent, with Clara
Kimball Young. — This star, Clara Kim-
ball Young, has not appeared in anything
that she fitted into as well as she does
in this, and the word (if I may rave)
"magnificent'' describes the personal ap-
pearance of the star, and the support is
most excellent and an interesting story
goes toward making fine entertainment.
Better than average picture. — W. H.
Brenner. Cozy theatre, Winchester, Ind.
— General patronage.

Cordelia the Magnificent, with Clara
Kimball Young.— Good program picture.
— C. H. Simpson, Princess theatre. Mil-
len. Ga. — General patronage.

An Old Sweetheart of Mine, with El-
liott Dexter. — Some liked it and some
didn't care for it, as people here want
more action than this afforded. — Smith
Read, Patriot theatre, De Kalb, Tex —
Small town patronage.

Toll of the Sea, with a special cast. —
Five reels. Very beautiful picture. All
patrons satisfied and expressed appreci-
ation of the new coloring process. Busi-
ness fair. Town of 10,000. — A. R. Powell.
Sugg theatre, Chickasha, Okla. — General
patronage.

The Woman of Bronze, with Clara

September 8, 1923

EXHIBITORS HERALD

Kimball Young. — This star is through.
People began walking out during first
reel. — Leo Burkhart, Hippodrome thea-
tre. Crestline. Ohio. — General patronage.

Where the Pavement Ends, a Rex

Ingram production. — Seven reels. In
good condition. Above the average pro-
gram class, but not a special. — D. E. Fit-
ton, Lyric theatre, Harrison. Ark. — Small
town patronage.

Trailing African Wild Animals, a Mar-
tin Johnson production. — The picture was
good. Drew well, but I killed it by run-
ning a double show. Ran A Matrimonial
Web first. Made it too long — thirteen
reels. Ran two days. You can't go
wrong on this unusual picture. Natural
as life. Mr. Johnson, we think, was the
star. — O. E. Eaton, Best theatre. Portis.
Kans. — General patronage.

Trailing African Wild Animals, a Mar-
tin Johnson production. — Played this on
Saturday night. Business was better
than the usual Saturday night. This pic-
ture should go well everywhere. — C. L.
Brown, paramount theatre, Elizabeth.
La. — Small town patronage.

All the Brothers Were Valiant, with
Lon Chaney. — Good stirring sea story
with Lon Chaney. Used trailer all week.
It's a dandy. Good business Saturday
night. — J. L. Seiter, Lyric theatre, Man-
teca. Cal. — Farmers and small town pat-
ronage.

A Noise in Newboro, with Viola Dana.
— Here is a good one. My patrons
thought this one was extra good and it
went over big. — A. Mitchell. Dixie thea-
tre. Russellville, Ky. — General patronage.

Crinoline and Romance, with Viola
Dana. — If they would give her stories
like June Madness and Fourteenth
Lover she would be one of the screen's
most popular actresses in a short time, I
think. — Smith Read, Patriot theatre, De
Kalb, Tex. — Small town patronage.

Crinoline and Romance, with Viola
Dana. — All my patrons like Dana. Had
a good crowd for hot weather. — A. F.
Jenkins. Community theatre. David City.
Nebr. — Small town patronage.

Youth to Youth, with Billie Dove. —
Fair program picture. — Leo Burkhart.
Hippodrome theatre, Crestline. Ohio. —
General patronage.

Jazzmania, with Mae Murray. — Fair
picture but not as good as other Murray
pictures. A little too long and drags.
Good business first day for hot weather.
Second day poor. — Price & Dalrymple.
Home theatre. Oblong, 111. — Neighbor-
hood patronage.

Hearts Aflame, with a special cast. —
Good picture, good drawing power. — J.
M. Johnson, Katherine theatre. Monti-
cello. Fla. — Small town patronage.

Your Friend and Mine, with a special
cast. — Six reels. A fairly good six-reel
drama of false wives and husbands. $10.00
for two days. — Olen Reynolds, Pearl
theatre. Hymera. Ind. — Small town pat-
ronage.

Your Friend and Mine, with a special
cast. — A very good story with a capable
cast. Makes this picture enjoyable to
both the patrons and exhibitor. Paper
only fair. Picture did not gross much. —
J. F. Hileman, Broadway theatre. Mt.
Pleasant, Mich. — General patronage.

Your Friend and Mine, with a special
cast. — Xo drawing power. Lost money
on this one. — J. M. Johnson, Katherine
theatre. Monticello, Fla. — Small town
patronage.

The Prisoner of Zenda, a Reg Ingram
production. — Same old story, Metro got
the money. Picture worth more than
average, but not any more. Can't make

any money on Metro pictures. — S. V.
Wallace. Idle Hour theatre, Cambridge
Springs, Pa. — Transient patronage.

Trifling Women, a Rex Irfgram pro-
duction.— Very good picture, but too
strong for small towns. My patrons liked
What's Wrong With the Women? best.
— J. M. Johnson, Katherine theatre, Mon-
ticello, Fla. — Small town patronage.

Quincy Adams Sawyer, with a special
cast. They liked this one and said so,
but who got the money? Ask Metro in
Pittsburgh. They will tell you I am
buying experience. — S. V. Wallace, Idle
Hour theatre, Cambridge Springs, Pa. —
Transient patronage.

Peg o' My Heart, with Laurette Tay-
lor.— A fine picture with some mighty fine
acting on the part of Laurette Taylor
and Mahlon Hamilton. — Smith Read,
Patriot theatre, De Kalb, Tex.— Small
town patronage.

Peg o' My Heart, with Laurette Tay-
lor.— Eight reels. 0. K. Very fine pic-
ture in every respect. Classed as a spe-
cial and it will stand it. Played two days:
second day doubled the first. This was
Miss Taylor's first appearance. — Roy L.
Dowling, Ozark- theatre. Ozark, Ala. — ■
General patronage.

Paramount

A Gentleman of .Leisure, with Jack
Holt. — Five reels. Much better than the
general run of programs. It is a well
directed melo-comedy that pleased the
crowd that viewed it. — H. J. Longaker,
Alexandria. Minn. — Neighborhood pat-
ronage.

A Gentleman of Leisure, with Jack
Holt. — Five reels. We and the house
liked it. A criticism we overheard in the
lobby was that Holt seemed to play to
the camera a little too much, or as one
party said, he appeared to have the atti-
tude of egotism as regarding his ability

to please the ladies. When a star full
faces the camera it is well not to register
self satisfaction too plainly if they want
to keep their popularity. — Arthur Han-
cock, Columbia theatre, Columbia City,
Ind. — Country town patronage.

The Snow Bride, with Alice Brady. — A
picture that went over 50-50. However,
Miss Brady will not pull in this section.
In fact, I might speak for Boston as a
whole. Six reels. — F. K. Eldriche, An-
dersen's Mattapan theatre, Mattapan,
Mass. — General patronage.

The Leopardess, witli Alice Brady. —
Not as bad as I expected. — L. Jones, Star
theatre, Malad City, Idaho. — General
patronage.

The Woman With Four Faces, with
Betty Compson. — Fine. This man Dix is
a real comer. Picture pleased everybody.
— Leo Burkhart, Hippodrome theatre.
Crestline. Ohio. — General patronage.

The Woman With Four Faces, with
Betty Compson. — No kick coming on
this. Betty is fine. — Geo. P. Weirick,
Paramount-Orpheum theatre. Glenwood
Springs, Colo. — General patronage.

Homeward Bound, with Thomas
Meighan. — Tom. the "Good Luck Star,"
adds another success to his long list. It's
a Paramount picture with all the good
that the word Paramount stands for. It's
the Back Home and Broke of the sea.
Don't get it confused with the ordinary
sea-going story. It's different. It has the
best sea storm ever screened. It looks
like the real thing and is thrilling beyond
words. Looks like the whole ocean pours
over the deck. No rough mutiny fighting.
Every Meighan picture seems a little
better and draws a few more. Lila Lee
is wonderful and also makes more friends
with each picture. Plenty comedy.
Plenty thrills. Sweetest love story ever
filmed. It's by far the best ship story
that ever sailed down the "silver sea."

THE FIRST BIG BOX-OFFICE SMASH
OF THE SEASON!!

pSfiftMYl WIFI'

A TENSE DRAMA

OF LOVE AND IDEALS

cbc film 'sales Corporation , new york

joe MAMOrr. Pt*»

GET YOUR DATES SET NOW

EXHIBITORS HERALD

September 8, 1923

Immense matinees, S. R. O., and turn-
away each evening. Three great days at
ten and thirty cents. — George Rea, Co-
lonial theatre, Washington C. H., Ohio.
— General patronage.

The Law of the Lawless, with Dorothy
Dalton. — 100 per cent. A real picture. As
an actor Charles de Roche has Valentino
cheated. — Geo. P. Weirick, Paramount-
Orpheum theatre, Glenwood Springs,
Colo. — General patronage.

The Siren Call, with Dorothy Dalton.
Drew just a little better than average
Tuesday night. And is decidedly the best
Dalton in a long time. Paid $10.00 in a
town of 1,200 population. — A. N. Miles,
Eminence theatre, Eminence, Ky. — Gen-
eral patronage.

The Law of the Lawless, with Dorothy
Dalton. — A picture of Gypsy love. Very
good. We have often paid double for one
not half so good. They liked it. Pho-
tography fine. — Clark & Edwards, Palace
theatre, Ashland, Ohio. — General patron-
age.

Only 38, with a special cast. — A won-
derful piece of acting. Best picture Wm.
De Mille has made. Drew above average.
— Geo. P. Weirick, Paramount-Orpheum
theatre, Glenwood Springs, Colo. — Gen-
eral patronage.

Only 38, with a special cast. — Seven
reels. Above the average feature. Very
human and gave good satisfaction. Not a
special, but should please the most crit-
ical audiences. — H. J. Longaker, Howard
theatre, Alexandria, Minn. — General pat-
ronage.

The White Flower, with Betty Comp-
son. — A very good subject, because my
patrons like Compson. Every one seemed
to be well pleased. — J. B. Hunter, Regent
theatre, Charlotte, Mich. — General pat-
ronage.

The White Flower, with Betty Comp-
son.— What I consider just a fair picture,
with an improbable story, but it seemed
to please the ladies. We garnered in
numerous sheckles, so should be satis-
fied. By the way, business is imoroving.
Did anybody else notice it? — Wm. H.
Creal. Suburban theatre, Omaha, Nebr. —
Neighborhood patronage.

The Exciters, with Bebe Daniels. — Six
reels. A very interesting feature built so
the "punch" comes when it should. Busi-
ness pulled us above average for this sea-
son of year. This is an all year house,
seating 428 people, called "The Coziest
Theatre in Greater Boston." — F. K. El-
driche, Anderson's Mattapan theatre,
Mattapan, Mass. — Second richest town in
Massachusetts.

The Exciters, with Bebe Daniels. —
Very good. Business above average. —
Geo. P. Weirick, Paramount-Orpheum
theatre, Glenwood Springs, Colo. — Gen-
eral patronage.

Grumpy, with Theodore Roberts. — ■
Good one. Took well. — J. W. Bauer,
Willou theatre, Havre de Grace, Md. —
General patronage.

Grumpy, with Theodore Roberts. —
Good picture with box office value. — L.
Jones, Star theatre, Malad City, Idaho. —
General patronage.

Making a Man, with Jack Holt. — Very
good. — Geo. C. Starkey, Opera House,
Montour Falls, N. Y. — General patronage.

Thirty Days, with Wallace Reid. —
Some liked it; others didn't. Reid acted
and looked terrible in this one. The story
was good, but didn't seem to have any
pep. — W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

The Man Unconquerable, with Jack
Holt. — This will make a good Saturday
night picture. Our folks liked it about as
well as anything this star has made.

Carmel Myers as the Countess in "The
Magic Skin," screen version of Balzac's
story which Goldwyn-Cosmopolitan
will distribute.

Priced right at $7.50 for 1,200 population.
Ran a Leather Pusher with it. — A. N.
Miles, Eminence theatre, Eminence, Ky.
— General patronage.

Nobody's Money, with Jack Holt. —
Very fair. Holt does good work. Wanda
Hawley simply in the cast. Good summer
entertainment. — E. E. Bair, State theatre,
Uhrichsville, Ohio. — Small town patron-
age.

Find the Woman, with Alma Rubens.
— Good mystery picture. — Crosby Bros.,
Lily theatre, Buffalo, X. Y. — Neighbor-
hood patronage.

The Valley of Silent Men, with Alma
Rubens. — Seven reels. A very beautifully
photographed and well played story of
the North. Satisfied our patrons 100 per
cent. — Horn and Morgan, Star theatre.
Hay Springs, Nebr. — Small town patron-
age.

My American Wife, with Gloria Swan-
son.- — Nothing big. An extra good pro-
gram offering if you get it all. There was
so much cut out of the print we got, it
spoiled the whole picture. Six reels. — D.
E. Fitton, Lyric theatre, Harrison, Ark. —
Small town patronage.

My American Wife, with Gloria Swan-
son. — Now this is what I call a picture
from every angle. The work of Swanson
and Moreno is great. — J. B. Hunter, Re-
gent theatre, Charlotte, Mich. — General
patronage.

Mr. Binings Spends His Dime, with
Walter Hiers. — Over my patrons' heads,
so not liked. No . drawing power. — L.
Jones, Star theatre, Malad City, Idaho. —
General patronage.

Mr. Billings Spends His Dime, with
Walter Hiers. — Brothers, Hiers will have
to wake up if he expects to be a comedy
star. I class it among the poor ones. —
J. B. Hunter, Regent theatre, Charlotte,
Mich. — General patronage.

The Trail of the Lonesome Pine, with
Mary Miles Minter. — Good picture that
will repay you at box office. — L. Jones,
Star theatre, Malad City, Idaho. — Gen-
eral patronage.

The Trail of the Lonesome Pine, with

Mary Miles Minter. — Far as business was
concerned, the critics are all "wet." This
picture did good business. Play the title
in exploitation. Not a big picture, but
gets over fine. — E. E. Bair, State theatre,
Uhrichsville, Ohio. — Small town patron-
age.

The Trail of the .Lonesome Pine, with
Mary Miles Minter.— A good program
picture that pleased as well as any we
have run for a long time. Very good
Summer business to a pleased audience.
— J. F. Hileman, Broadway theatre, Mt.
Pleasant, Mich. — General patronage.

A Bachelor Daddy, with Thomas
Meighan. — A splendid picture that pleases
all classes. It makes a pleasing program.
— R. H. Kingery, Community theatre,
Chadwick, 111. — Neighborhood patronage.

A Bachelor Daddy, with Thomas
Meighan. — Seven reels. Fair business.
Should have done better, for it was a
mighty good picture. — C. W. Brayman,
Empire theatre, Cedar Springs, Mich. —
Small town patronage.

The World's Champion, with Wallace
Reid. — Title and Reid will draw. Picture
fair. — Geo. C. Starkey, Opera House,
Montour Falls, N. Y. — General patronage.

The Young Diana, with Marion Davies.
— We played this picture about two
months after showing Knighthood and it
did very nicely. For a $7.50 program pic-
ture it can't be beat. The ice carnival is
beautiful and matches up with some of
Cecil B. De Mille's spectacular scenes.
Read about it in your press book and
don't fail to tell your patrons about it. —
A. N. Miles, Eminence theatre. Eminence,
Ky. — General patronage.

Nice People, with Wallace Reid.— Very
good and pleased at least 95 per cent of
our patrons. Wally was always a great
favorite here. Have bought every one
since his death and have done more than
we did before. — A. A. Brollier, Kaypee
theatre, Mt. Gilead, Ohio. — Neighborhood
patronage.

Outcast, with Elsie Ferguson. — Very
good. — Geo. C. Starkey, Opera House,
Montour Falls, N. Y. — General patron-
age.

When Knighthood Was in Flower,

with Marion Davies. — A good one. Lots
of favorable reports. — J. W. Bauer, Wil-
lou theatre, Havre de Grace, Md. — Gen-
eral patronage.

When Knighthood Was in Flower,
with Marion Davies. — Although we played
this some time ago, couldn't resist the
temptation to warn those who have not.
Proved a flop with us. Paid twice our
ordinary rental and did not take in half
ordinary receipts. — Geo. P. Weirick,
Paramount-Orpheum theatre, Glenwood
Springs, Colo. — General patronage.

The Siren Call, with Dorothy Dalton.—
Drew just a little better than average
Tuesday night. And is decidedly the best
Dalton in a long time. Paid $10.00 in a
town of 1,200 population. — A. N. Miles,
Eminence theatre, Eminence, Ky. — Gen-
eral patronage.

The Face in the Fog, with Lionel Bar-
rymore. — This is an exceptionally good
crook play. We played it to average busi-
ness.— Fred Hinds, Cresco theatre, Cresco,
Iowa. — Neighborhood patronage.

On the High Seas, with Dorothy Dal-
ton.— Six reels. A few more pictures as
good as this and Dalton will be popular
again. — W. P. Brown, Nifty theatre,
Waterville, Wash. — General patronage.

Moran of the Lady Letty, with Dor-
othy Dalton. — After running all of the
41 we put this old group fiver on. Had
saved it back in the days when Valen-
tino meant something and just used it
now. It is a good program picture. The
fact that Valentino is in it means nothing.

September 8, 1923

E X 1 1 I Ii I T O R S H E RALD

We paid a program price for it and lost
money on it. — Fred Hinds, Cresco thea-
tre, Cresco, Iowa. — Neighborhood patron-
age. •

While Satan Sleeps, with Jack Holt.—
I can't see where Paramount had any-
thing to howl over in this picture. It isn't
near as good as the production Dustin
Farnum made for them some years ago
and called by its right name, "The Parson
of Panamint." In the first place the title
is misleading and in the second place it's
in seven reels and is very draggy in spots.
We paid a little more for it than we do
for other Holt pictures, but I can't see
that it is any better and it did not draw
any more. — A. N. Miles, Eminence thea-
tre. Eminence, Ky. — General patronage.

The Pride of Palomar, with a special
cast. — Splendid. Buy it. — Geo. C. Starkey,
Opera House, Montour Falls. X. Y. —
General patronage.

The Pride of Palomar, with a special
cast. — Hero is said to be Spanish-Irish.
Would it not seem more likely- his peons
would speak Spanish to him instead of
broken English? Good English titles we
would naturally suppose had been trans-
lated from Spanish into English.— Eva
Levy, Oasis theatre, Ajo, Ariz. — Neigh-
borhood patronage.

Kick In, with a special cast. — Was up
in Minnesota trying to coax the fish when
this was on. Fish didn't bite any better
than this picture drew. Business way be-
low average. — Fred Hinds, Cresco thea-
tre, Cresco, Iewa. — Neighborhood patron-
age.

Back Home and Broke, with Thomas
Meighan. — Our second showing and did
good business. Always planned on bring-
ing this picture back, as it turned the
crowds away first showing. — Oasis thea-
tre, Ajo, Ariz. — Neighborhood patronage.

Back Home and Broke, with Thomas
Meighan. — We heard nothing but praise
for this one of Meighan's. It drew al-
most as much as Manslaughter, which we
ran before it. It is very near as good. —
C. H. Powers. Strand theatre, Dunsmuir,
Cal. — Railroad town patronage.

Three .Live Ghosts, with Anna Q. Nils-
son. — Rotten. Did not please 25 per cent.
People said it was too silly. — Geo. H.
Koch, Perkins theatre, Holton, Kans. —
Small town patronage.

Above All Law, with a special cast.- —
Seven reels. We would not recommend
to any exhibitor that he make a special
effort to buy this picture, but we do not
believe that it dissatisfied our patrons to
any extent, as we made it clear it was a
foreign production. Some of the sets
were beautiful but there were too many
reels. — Horn and Morgan, Star theatre.
Hay Springs, Nebr. — Small town patron-
age.

The City of Silent Men, with Thomas
Meighan. — Very good picture and worth
running again. — Chas. Lee Hyde, Grand
theatre, Pierre, S. Dak. — Small town pat-
ronage.

Is Matrimony a Failure? with T. Roy
Barnes. — The kind of entertainment that
appeals to our patrons. Story and cast
very good and it has many laughs. —
Crosby Bros., Lily theatre, Buffalo, N. Y.
— General patronage.

Is Matrimony a Failure? with a special
cast. — Crowd liked this comedy-drama
and it went over nicely. — Chas. Lee Hyde.
Grand theatre, Pierre, S. Dak. — Small
town patronage.

The Speed Girl, with Bebe Daniels. —
Good picture, but films are in bad shape.
Book this one if you can get good film.
Plenty of action. I did a good business
on this one. Paramount gets the crowds
for me. — B. E. Clements, Strand theatre,
Eaton. Ind. — General patronage.

The Crimson Challenge, with Dorothy

Dalton. — Not as good as some of her
pictures, but will please average audience. —
Geo. C. Starkey, Opera House, Montour
Falls, N. Y. — General patronage.

The Crimson Challenge, with Dorothy
Dalton. — This has been called a dandy
Western by some paid employees of Fa-
mous Players, so I got stung. I'll say
no; it is not. — S. V. Wallace, Idle Hour
theatre, Cambridge Springs, Pa. — Tran-
sient patronage.

The Love Special, with Wallace Reid.
— Picture good, but not much business
on account of rain, but no fault of print.
It is a Paramount picture. — B. E. Clem-
ents, Strand theatre, Eaton, Ind. — Gen-
eral patronage.

To Have and to Hold, with a special
cast. — Very good. — J. W. Bauer, Willou
theatre, Havre de Grace, Md. — General
patronage.

The Spanish Jade, with David Powell.
— Five reels. Not very good from box
office standpoint. Poor foreign-nnde pic-
ture.— Crosby Bros., Lily theatre, Buffalo,
X. V. — Neighborhood patronage.

The Cowboy and the Lady, with Mary
Miles Minter. — Six reels. Very good pro-
gram picture. Received much favorable
comment from the audience. Every one
satisfied. Good attendance. — W. P.
Brown, Nifty theatre. Waterville, Wash.
— General patronage.

The Cowboy and the Lady, with Marx-
Miles Minter. — Very poor. Neither a
Western nor a society play. Minter's
work way below average. A good one to
use one day when business is poor. —
Fred Hinds, Cresco theatre. Cresco,
Iowa. — Neighborhood patronage.

Beauty's Worth, with Marion Davies.
Seven reels. Very good in every respect.
More l.ke this for bigger business. —
Crosby Bros., Lily theatre, Buffalo, X.
Y. — Neighborhood patronage.

Cappy Ricks, with Thomas Meighan. —
Had a fine house at ten and twenty
cents. Made some money on this one.
It pleased them all. — O. E. Eaton, Best
theatre, Portis, Kans. — General patron-
age.

Cappy Ricks, with Thomas Meighan. —
Xot a part for Tom to take, is what they
told me, and I say so, too. The picture
doesn't have that snap I saw in the play.
Ordinary. — S. Y. Wallace. Idle Hour
theatre. Cambridge Springs. Pa. — Tran-
sient patronage.

The Man from Home, with James

Kirkwood. — Good entertaining picture
that is pleasing to the eye. — Crosby Bros.,
Lily theatre, Buffalo, N. Y. — General pat-
ronage.

The Tiger's Claw, with Jack Holt.—
Just a picture, nothing more. Holt
doesn't get me any money.— J. B. Hunter,
Regent theatre, Charfcme, Mich. — Gen-
eral patronage.

Forever, with Wallace Reid. — Quite a
bit old, but nevertheless pleased a small
crowd. It failed to draw for some cause,
but I don't think any fault of the pic-
ture.— W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

Our Leading Citizen, with Thomas
Meighan. — One of Meighan's best pic-
tures. No complaints and many favor-
able comments. — Crosby Bros., Lily the-
atre, Buffalo, X. Y. — Xeighborhood
patronage.

The Call of the North, with Jack Holt.
— Six reels. This is a very good program
picture on the Xorthern type. This
pleased almost 100 per cent. Give us
more like this. Print in excellent condi-
tion.— P. G. Held, Sterling theatre, Fair-
mont, Nebr. — Xeighborhood patronage.

Over the Border, with Betty Compson.
— Good picture that we used on a very
hot day, but the cool scenes failed to
bring them in. — Crosby Bros., Lily thea-
tre, Buffalo, X. Y. — 'Xeighborhood pat-
ronage.

After the Show, with Jack Holt.— A
good picture of its kind. My patrons do
not care much for this class of picture.
Print in No. 1 shape. — P. G. Held. Ster-
ling theatre, Fairmont, Xebr. — Xeighbor-
hood patronage.

The Great Moment, with Gloria Swan-
son. — Splendid picture. Liked by major-
ity.— Geo. C. Starkey, Opera House,
Montour Falls. X. Y. — General patronage.

Get-Rich-Quick Wallingford, w i t h a
special cast. — A good comedy-drama.
The only fault I found, a little too long.
Print in Xo. 1 condition. — P. G. Held,
Sterling theatre, Fairmont, Xebr. —
Xeighborhood patronage.

Experience, with Richard Barthelmess.
— Very good picture. Had several com-
ments on it. If bought right should make
money for any exhibitor. — O. E. Parks.
Dew-Drop-In theatre, Perry, Ga. — Xeigh-
borhood patronage.

The Little Minister, with Betty Comp-
son.— This was as good a picture as I

Colleen Moore and Alice Lake in a scene from the Irving Cummings production

"Broken Hearts of Broadway."

EXHIBITORS HERALD

September 8. 1923

have run. All were pleased with it. Buy
so you can make some money. — O. E.
Eaton, Best theatre, Portis, Kans. — Gen-
eral patronage.

The Little Minister, with Betty Comp-
son. — Six reels. Opinion from one ex-
treme to the other. The young men
thought it too churchy. The older people
thought it delightful. It drew fine. —
Crosby Bros., Lily theatre, Buffalo, N. Y.
— General patronage.

The Green Temptation, with Betty
Compson. — An extra good program which
drew fair crowd. — Geo. H. Koch, Perkins
theatre, Holton, Kans. — Small town pat-
ronage.

White Oak, with William S. Hart.—
About average Hart. — Geo. C. Starkey,
Opera House, Montour Falls, N. Y. —
General patronage.

White Oak, with William S. Hart.—
One of the best Hart's made, but we had
a very small crowd owing to extreme
heat. Coupled with a Leather Pusher
story, we failed to make film rental. —
A. N. Miles, Eminence theatre. Eminence,
Ky. — General patronage.

One Glorious Day, with Will Rogers.
— I did not intend to send in a report on
this picture, but having read so many
adverse reports on it have decided to do
so even at this late date for the benefit
of those who might have it booked. Don't
think of such a thing as "shelving" this
picture, but advertise it properly and you
will be pleased with results. I got my
"cue" from a reviewing service which
said, "An entertaining curiosity, spiritual-
ism being its theme, presented not seri-
ously or with an object to mock those
who believe in spiritualism, but in a hu-
morous vein." "An entertaining curios-
ity"— that is what struck me. We want
something different. If you paste out a
one sheet, advertising it as "the same old
thing," you will not get in film rental
and not even please those who see it, but
if you will advertise it two or three weeks
in advance, making several original
slides, having one read: "The opening
scenes are worth the price of admission,"
and another: "Show begins promptly at

"; have some cards printed, six inches

square, with catchy wording, with column
cut of Rogers in the middle, put a hole
in one corner for string, hang these cards
on all automobiles — over the little place
the steam comes out when the water gets
hot, I don't know what it is called — hang
the cards on cars every day for two or
three days before play date. Be sure to
advertise the picture as a curiosity,
"something that entertains and makes
you laugh." I bet any exhibitor a dime
he will make good with this picture if he
goes about it right. I did. — Mrs. W. M.
Kimbro, Greenland theatre, Greensboro,
Ga. — Small town patronage.

A Prince There Was, with Thomas
Meighan. — Rotten. Poor picture for Sat-
urday. Yes, we have no business. — Geo.
H. Koch, Perkins theatre, Holton, Kans.
— Small town patronage.

Under the Lash, with Gloria Swanson.
— Morbid. One-half of 1 per cent. — Clark
& Edwards, Palace theatre, Ashland,
Ohio. — General patronage.

Exit the Vamp, with Ethel Clayton. —
Good picture that, we used on a very hot
day. The weather, not the picture, kept
them out. Five reels. — Crosbv Bros., Lily
theatre, Buffalo, N. Y. — Neighborhood
patronage.

Footlights, with Elsie Ferguson. — Elsie
Ferguson takes well here. Had a good
crowd. Print in good condition. — O. E.
Eaton, Best theatre, Portis, Kans. — Gen-
eral patronage.

Travelin' On, with William S. Hart —

A lively Western that pleased everyone
but did not draw. — Crosby Bros., Buffalo,
N. Y. — General patronage.

Travelin' On, with Wm. S. Hart.—
Seven reels. Very good. Pleased 90 per
cent of the people. Lots of favorable
comments on this one. Plenty of action
and a good program picture. — Holmgren
and Windier, Novelty theatre, Lincoln-
ville, Kansas. — General patronage.

Pathe

Black Shadows. — Simply a travel pic-
ture. Not at all sensational and doubtful
as a box office bet unless on a double fea-
ture bill, and then doubtful. — R. Farns-
worth, Princess Theatre, Waterbury,
Conn. — General patronage.

Safety Last, with Harold Lloyd. —
Bought this one right and did a very nice
business. Lloyd a great favorite here.
Only had two kicks, which is something
unusual. If you have not shown it do so,
it will make money. — A. A. Brollier, Kay-
pee Theatre, Mt. Gilead, Ohio. — Neigh-
borhood patronage.

Dr. Jack, with Harold Lloyd. — Drew
bigger than Grandma's Boy. Opinion di-
vided. Prints in poor shape for price
paid. However, it's a knockout. — Gun-
ther & Metzger, Palace Theatre, Syracuse,
Nebr. — Small town patronage.

Dr. Jack, with Harold Lloyd. — Good.
Lloyd goes good here. Used this with
a two reel Maloney Wrestern. Went over
fine. — Harry Herb, Herb's Theatre, Bor-
den, Ind. — Neighborhood patronage.

The Isle of Zorda, with a special cast.
— A very good picture, but did not draw.
My patrons are not very long on this
foreign stuff. — W. D. Patrick, Cozy The-
atre, Florala, Ala. — Neighborhood pat-
ronage.

The House of the Tolling Bell, with a
special cast. — Fair program. Film only
fair condition. — S. G. Harsh, Princess
Theatre, Mapleton, Iowa. — Small town
patronage.

Rogues and Romance, with a special
cast. — Pathe don't hold you up. I ran
this one night. Made money on it. Used
a good comedy. — O. E. Eaton, Best The-
atre, Portis, Kans. — General patronage.

The Power Within, with a special cast.
This picture has a good moral story, but
it is not up to date and the print is dark
and very bad. — R. H. Kingery, Commu-
nity Theatre, Chadwick, 111. — Neighbor-
hood patronage.

When we were 21, with a special cast.
— This went over fine. Many remarks
on how good it was. Print in good condi-
tion.— O. E. Eaton, Best Theatre. Portis,
Kans. — General patronage.

Playgoers

Discontented Wives, with J. P. Mc-
Gowan. — Five reels. No good. Worst
we ever saw McGowan in. All my pa-
trons were sore at such an ending. Leave
it ofT. — J. J. Enloe, Y. M. C. A. theatre,
Hitchins, Ky. — Neighborhood patronage.

The Woman Who Came Back, with
Evelyn Brent. — We were afraid of this
one, but every one that braved the rain
to see it thought it was a fine show. The
young men especially all remarked how
well they liked it. — T. R. Jessee, Gem
theatre, Humphreys, Mo. — Small town
patronage.

The Man and the Moment, with a spe-
cial cast. — Elinor Glyn's story of English
life. Good program picture. Pleased fans
pretty well.— J. J. Enloe, Y. M. C. A.
theatre, Hitchins, Ky. — Neighborhood
patronage.

Preferred

Poor Men's Wives, with a special cast.
— Seven reels. Good and very pleasing.
Good business. — A. J. Lukachie. Hauber
theatre, Camden, Ark. — Neighborhood
patronage.

The Hero, with a special cast. — Noth-
ing to rave about, but have seen worse
pictures. — Smith Read, Patriot theatre,
De Kalb, Tex. — Small town patronage.

Rich Men's Wives, with House Peters.
— They don't make them any better than
this one. Pleased them all. — Bert Silver,
Silver Family Theatre, Greenville, Mich.
— General patronage.

Rich Men's Wives, with House Peters.
• — Well produced picture and acting good.
Pleased 90 per cent. Used Sunday night.
■ — J. L. Seiter, Lyric Theatre, Manteca,
Cal. — Farmers and small town patronage.

Rich Men's Wives, with House Peters.
— A fine picture. Good story, cast and
everything to make good entertainment.
— Smith Read, Patriot theatre, DeKalb,
Tex. — Small town patronage.

Thorns and Orange Blossoms, with a
special cast.— Here is one that thoroughly
pleased all my patrons. — W. E. Patrick,
Cozy theatre, Florala, Ala. — Small town
patronage.

Thorns and Orange Blossoms, with a
special cast. — One of the best pictures
shown here in a long time, was the gen-
eral comment. — Smith Read, Patriot the-
atre, De Kalb, Tex. — Small town patron-
age.

Thorns and Orange Blossoms, with a
special cast. — Drew better than expected
and pleased, but cannot be called much
better than a program picture. A high
class production. — J. F. Hileman. Broad-
way theatre, Mt. Pleasant, Mich. — Gen-
eral patronage.

Shadows, with Lon Chaney. — The act-
ing of Lon Chaney cannot be excelled, as
everything I have seen him in he has
acted his part to perfection. Every one
pleased with this. — Smith Read. Patriot
theatre, De Kalb, Tex. — Small town pat-
ronage.

Selznick

One Week of Love, with Elaine Ham-
merstein. — Every small town exhibitor
take notice. Run this picture as soon as
you can get it. As superlatives have
ceased to mean anything in the picture
business, all I will say is: It is full of
thrills, in capital letters, beautiful scenery
and two stars everybody likes. Adver-
tise in a different way from the usual way
so as to attract attention, raise your ad-
mission at least ten cents for adults (I
never increase admission for children)
and if you ever take an exhibitor's word
for anything, take mine now and you will
be glad. — Mrs. W. M. Kimbro, Green-
land theatre, Greensboro, Ga. — Small
town patronage.

A Man's Home, with Harry Morey. —
Not much. Film rotten. Broke down
every five minutes of run. Passable if in
good condition. — Kunath & Garbode, Lib-
erty theatre, Shiner, Tex. — Neighborhood
patronage.

The Referee, with Conway Tearle. —
If your town likes prize fighting be sure
and get this. It's fine. Lots of action.
— Kunath & Garbode, Liberty theatre,
Shiner, Tex. — Neighborhood patronage.

She Loves and Lies, with Norma Tal-
madge. — As this is an old one reissued,
the most of you know what it is. Per-
haps it was a whirlwind in its day, but
we think it a little tame for these times.
Conway Tearle, who always appears to
have just returned from a funeral, is lead-

September 8, 1923

EXHIBITORS HERALD

ing man. — Win. H. Creal. Suburban the-
atre, Omaha, Neb. — Neighborhood pat-
ronage.

Evidence, with Elaine Hammerstein. —
Elaine is very much liked here. Story
not so much but will get by. — Kunath &
Garbode, Liberty Theatre, Shiner, Tex.
— Neighborhood patronage.

De Luxe Annie, with Norma Talmadge.
— Six reels. Good picture to very good
business for one oi our hottest days. —
Crosby Bros., Lily theatre, Buffalo, N. V.
— Neighborhood patronage.

The Heart of Wetona, with Norma Tal-
madge.— This picture is a reissue, but it
pulled the biggest three days' business
we have had this summer and sent 'em
away satisfied. — John W. Hawkins, Capi-
tol theatre. New Bedford, Mass. — Gen-
eral patronage.

The New Moon, with Norma Tal-
madge.— An old revival which is good
work, but I doubt if it pays to dig up
the revivals. — Chas. Lee Hyde, Grand
theatre, Pierre, S. Dak. — Small town pat-
ronage.

The Bohemian Girl, with Gladys
Cooper. — A mighty pleasing picture that
got me many favorable comments. Way
above the average program picture. Pho-
tography excellent, acting fine by every
one in the cast. Film in best of condi-
tion. Show this. It will please. Leather
Pushers still continues to please all our
patrons. — B. F. Huestis, Community the-
atre, Harbor Beach, Mich. — Small town
patronage.

The Super Sex, with a special cast. — A
very good picture. Good business. —
G. Strasser Sons. Emblem theatre, Buf-
falo, N. Y. — Neighborhood patronage.

United Artists

The Girl I Loved, with Charles Ray.
— Eight reels. So overdrawn that the
audience made a great joke of his acting.
It didn't seem like a Ray picture, so
guess we'll blame his director. Would
make a good comedy. — F. K. Eldriche,
Andersen's Mattapan theatre, Mattapan,
Mass. — General patronage.

When the Clouds Roll By, with Doug-
las Fairbanks. — When you want to be
kidded like I was and called a nut for
buying such a picture, go ahead and get
it. — Geo. C. Starkey, Opera House, Mon-
tour Falls, N. Y. — General patronage.

niversal

Legally Dead, with Milton Sills. — Six
reels. Out of the ordinary. As good as
some of the big specials. Book it and
boost it. It will back anything you say
about it. Business average. — A. J. Lu-
kachie, Hauber theatre, Camden, Ark. —
Neighborhood patronage.

Don Quickshot of the Rio Grande, with
Jack Hoxie. — Five reels. Good out of
door comedy-drama that pleased and
brought some additional business. — P. G.
Estee, Fad theatre, Brookings, S. D. —
Neighborhood patronage.

Burning Words, with Roy Stewart. —
Poor. Universal pictures used to be a
good bet for us on Saturday night, but
the last year they have been terrible and
business has been likewise. Roy Stew-
art is a stick. — Geo. P. Weirick, Para-
mount-Orpheum theatre. G 1 e n w o o d
Springs, Colo. — General patronage.

Burning Words, with Roy Stewart. —
Did not please here. Picture lacks the
punch except for a few flashes. It doesn't
resemble a mounted police picture. —
J. J. Clark, Rex theatre. Ontonagon,
Mich. — Small town patronage.

Crossed Wires, with Gladys Walton. —

Something is going to happen here but "Why Worry." Harold Lloyd is shown above
in a scene from his newest Pathe comedy, "Why Worry."

Walton clever in this good Irish comedy.
If your fans like Walton this should ap-
peal.— E. E. Bair, State theatre, Urichs-
ville, Ohio. — General patronage.

Crossed Wires, with Gladys Walton. —
Very well suited to the star and she made
it good entertainment value. Drew well
and pleased most. Better than program
stuff. — S. V. Wallace, Idle Hour theatre,
Cambridge Springs, Pa. — Transient pat-
ronage.

Shooting for Love, with Hoot Gibson.
— Hoot brings them in and pleases them
when they get in. Picture absolutely
censor proof. — W. H. Harman, Strand
theatre, Kingsport, Tenn. — Neighborhood
patronage.

Double Dealing, with Hoot Gibson. —
Very good comedy picture. Drew a little
better than the last previous Gibson. —
C. R. McHenry, Rosewin theatre, Dallas,
Tex. — Neighborhood patronage.

Trifling with Honor, with a special
cast. — Very good baseball story. Rockliffe
Fellowes, Buddy Messinger. Fritzi Ridge-
way and the entire cast do very good
work. Holds the interest and has good
comedy relief. Paper poor. Only aver-
age business. — J. L. Seiter, Lyric theatre.
Manteca, Cal. — Farmers and small town
patronage.

Bavu, with a special cast. — Can't give
them much on this. Didn't gross the
rental in two nights. However, that is
nothing unusual. — Geo. P. Weirick, Para-
mount-Orpheum theatre, G 1 e n w o o d
Springs, Colo. — General patronage.

Trimmed in Scarlet, with a special cast.
— A good five reel program. — Olen Rey-
nolds, Pearl theatre, Hymera, Ind. — Small
town patronage.

Trimmed in Scarlet, with Roy Stewart.
— A very good picture, bought right and
drew above the average program picture.
Some favorable comments. — C. R. Mc-
Henry. Rosewin theatre. Dallas, Tex. —
Neighborhood patronage.

The Abysmal Brute, with Reginald
Denny. — Good audience picture. Paper
good. Average business. — J. L. Seiter,
Lyric theatre, Manteca, Cal. — Farmers
and small tow-n patronage.

The Abysmal Brute, with Reginald
Denny. — A good, clean production with
a poor title. Pleased all classes and ages..
— W. H. Harman. Strand theatre. Kings-
port, Tenn. — Neighborhood patronage.

The Scarlet Car, with Herbert Rawlin-

son. — Very good picture. Well acted, but
Universal only sent about three-fourths
of the print and this ruined the picture
for me. — C. R. McHenry, Rosewin the-
atre, Dallas, Tex. — Neighborhood patron-
age.

The Town Scandal, with Gladys Wal-
ton.— A very pleasing production at a fair
price, as are most of the pictures of this
attractive little star. — W. H. Harman,
Strand theatre, Kingsport, Tenn. — Neigh-
borhood patronage.

The Midnight Guest, with Grace Dar-
mond. — Good program picture. Star has
no drawing power, but pleased all who
saw it. Bought right, it is O. K. on
double bill. — C. R. McHenry. Rosewin
theatre, Dallas, Tex. — Neighborhood pat-
ronage.

The Flirt, with a special cast. — Eight
reels. A very fine picture to a small
house. Drew considerable country trade
but the regulars were missing. Too deep
for me. — G. F. Rediske, Star theatre. Rye-
gate, Mont. — Small farming town patron-
age.

The Flirt, with a special cast. — Fine.
A picture of today as life is lived. A
picture that every two thirds naked,
blanketed and furred, brainless flapper
should see and then pause and watch her-
self go by. Comedy enough to sweeten
it. — Clark and Edwards, Palace theatre,
Ashland, Ohio. — General patronage.

The Flirt, with a special cast. — Nice
picture and one which will be commented
upon favorably, but don't play it as a
special. Eight reels which might better
have been six. We got stung on the
price at $22.50. It's worth $10.00. Buy
it right and please all your folks. — B. F.
Huestis. Community theatre, Harbor
Beach, Mich. — Small town patronage.

The Love Letter, with Gladys Walton.
— Typical Walton picture. Drew a few
extra people. Walton nearly always a
good bet. — Geo. H. Koch, Perkins the-
atre, Holton, Kans. — Small town patron-
age.

The Love Letter, with Gladys Walton.
— Five reels. One of the best Walton
pictures we have ever received. With
Century comedy makes an ideal Saturday
show. Universal films always in good
shape and sub-titles long so the films will
stand a little speed when you want to get
'em in and get 'em out again. We usual-

EXHIBITORS HERALD

September 8, 1923

ly run three shows on Saturday night,
starting at 7 P. M. — Price & Dalrymple,
Home theatre, Oblong, 111. — Neighbor-
hood patronage.

Fools and Riches, with Herbert Raw-
linson.— They came back to ask questions
about this one and we were well pleased
with the receipts. Good picture. — S. V.
Wallace, Idle Hour theatre, Cambridge
Springs, Pa. — Transient patronage.

The Power of a Lie, with a special cast.
— Fair program picture that audience
seemed to like well enough. — P. G. Estee,
Fad theatre, Brookings, S. D. — Neigh-
borhood patronage.

The Prisoner, with Herbert Rawlinson.
— Very good light short program. Uni-
versal gives us good short stuff for hot
weather. Film O. K. — S. G. Harsh, Prin-
cess theatre, Mapleton, Iowa. — Small
town patronage.

The Prisoner, with Herbert -Rawlinson.
— Five reels. From a book by McCutch-
eon and it was a good one. Rawlinson
puts up his usual good fight and the sup-
port is good. — R. Ross Riley, Wigwam
theatre, Oberlin, Kans. — General patron-
age.

Gossip, with Gladys Walton. — Five
reels. An average Walton. Will afford
good entertainment for an hour. — L. A.
Pilliod, Photo Play theatre, Grand Rap-
ids, Ohio. — General patronage.

The Scrapper, with Herbert Rawlinson.
— "Scrapper," that's Rawlinson's middle
name. He can wear the opposite just as
well and makes the best lover ever. A
sure enough 4-square star. — Ira J. Ken-
dell, Victory theatre, Milledgeville, 111. —
Neighborhood patronage.

The Ghost Patrol, with a special cast.
— Very good program. — Geo. C. Starkey,
Opera House, Montour Falls, N. Y. —
General patronage.

The Gentleman from America, with
Hoot Gibson.- — Five reels. This is not a
Western. A story of two A. E. F. boys.
A good five reel comedy drama. — Olen
Reynolds, Pearl theatre, Hymera, Ind. —
Small town patronage.

Afraid to Fight, with Frank Mayo. —
This is one of the towns that Mayo goes

big. Played to a good house with a one
reel comedy, Harold Lloyd. Print in
good condition. — O. E. Eaton, Best the-
atre, Portis, Kans. — General patronage.

The Lone Hand, with Hoot Gibson. —
Gibson takes well with our patrons. No
dull waiting. All have enough comedy
to add spice and pep to the picture. — Ira
J. Kendell, Victory theatre, Milledgeville,
111. — Neighborhood patronage.

The Midnight Patrol, with a special
cast. — A revival of a good old-fashioned
melodrama. Nothing at all tame about it.
If you haven't played it, it will go strong.
Tie up with police if possible. — R. Farns-
worth, Princess theatre, Waterbury.
Conn. — General patronage.

Hunting Big Game in Africa, an H. A.

Snow production. — Bought reasonable.
Billed and advertised like a circus and
did less business than with an ordinary
Western program picture. — Geo. H. Koch,
Perkins Theatre, Holton, Kans. — Small
town patronage.

The Kentucky Derby, with Reginald
Denny. — Six reels. A good picture. Will
please an average audience. Denny is
quite popular on account of The Leather
Pushers. — L. A. Pilliod, Photo Play the-
atre, Grand Rapids, Ohio. — General pat-
ronage.

The Kentucky Derby, with Reginald
Denny. ■ — Cracker jack picture, but no
business, due to prolonged hot spell. Just
about broke even. — Geo. H. Koch, Per-
kins theatre, Holton, Kans. — Small town
patronage.

Confidence, with Herbert Rawlinson. —
With Century comedy, Farm Follies,

made a very satisfactory program to big
business on hottest Saturday night of
present season. — Price and Dalrymple,
Home theatre, Oblong, 111. — Neighbor-
hood patronage.

Under Two Flags, with Priscilla Dean.
— My patrons don't like this type of pic-
ture, although Miss Dean does some
splendid acting in this. Photography was
fine. — C. L. Brown, Paramount theatre,
Elizabeth, La. — Small town patronage.

Wolf Law, with Frank Mayo.— Good
program picture. Ran with news reel and
"Buffalo Bill" serial. Pleased all who saw

it. — I. J. Kendell, Victory theatre, Mil-
ledgeville, 111. — Neighborhood patronage.

Wolf Law, with Frank Mayo. — A Uni-
versal picture. Acting good, but didn't
seem to please. Night scenes so dark
could not see them. Had several knocks.
No favorable comments. Film in bad
shape. — A. F. Jenkins, Community the-
atre, David City, Nebr. — Small town pat-
ronage.

The Storm, with House Peters. — An-
other story of a girl having to spend the
winter in a cabin with two men. The
honest woodsman loves her with true-
hearted devotion. The city fellow makes
the woodsman think he is in love with
her also. The first four reels are inter-
esting and contain some fine snow scenes
and a canoe shooting the rapids. Do not
run reels five and six as it is of life in
the cabin which is very monotonous and
causes people to get up and leave the
show disgusted. You get enough of this
in reels four and seven. In the latter
part of the picture a forest fire breaks
out and the honest woodsman rescues the
girl and the city chap. The city fellow
realizes what a true heart beats beneath
the rough exterior of the woodsman so he
confesses his nefarious deeds and tells
"Burr" the girl loved him all the time.
The forest fire is excellent and makes
other fires look puny by comparison. If
you have any doubts about reels five and
six, why screen the picture and you will
see that if you leave them out it will
improve the story about 95 per cent. —
H. G. Stettmund, Jr., Odeon theatre.
Chandler, Okla. — General patronage.

The Storm, with House Peters. — Much
ado about nothing. Much better than av-
erage with some high points and colored
film, but it didn't come up to what we
expected. — S. V. Wallace, Idle Hour the-
atre, Cambridge Springs, Pa. — Transient
patronage.

The Storm, with House Peters. — Good
picture, but paid good price for this size
town and lost money. Universal ought
to have made a wad on this picture. No
expensive settings and small cast. — C. W.
Brayman, Em prize theatre, Cedar
Springs, Mich. — Small town patronage.

Broad Daylight, with Lois Wilson. —
Would like to retitle this little play, but
all called it good. Wilson is new to our
patrons. — I. J. Kendall, Victory theatre,
Milledgeville, 111. — General patronage.

The Galloping Kid, with Hoot Gibson.
— This was a good one and the patrons
liked it fine. Used one reel comedy, but
they like Hoot. — O. E. Eaton, Best the-
atre, Portis, Kans. — General patronage.

The Galloping Kid, with Hoot Gibson.
— Hoot Gibson's name in our lobby is a
draw card, whatever the title. — Ira J.
Kendell, Victory theatre, Milledgeville.
111. — Neighborhood patronage.

Don't Shoot, with Herbert Rawlinson.
—Drew very well. — O. E. Eaton, Best
theatre, Portis, Kans. — General patron-
age.

D on't Shoot, with Herbert Rawlinson.
— A picture you can book without a doubt
as to results. Ran it with news reel and
opening serial, "Buffalo Bill." A picture
that reminds us of old school days, his-
tory class. Best house on Thursday. We
have had lots of applause on both serial
and feature. — Ira J. Kendell, Victory the-
atre, Milledgeville, 111. — Neighborhood
patronage.

Man to Man, with Harry Carey. — This
Universal Jewel is better than most of
Carey's pictures. Rain cut down attend-
ance. Good Saturday night picture. Ad-
mission ten and twenty cents. — Gunther

One of the funny moments in the Educational-Cameo comedy "Wrecks."

September 8, 1923

EXHIBITORS HERALD

Scene frcm "The Call of the Wild" which Pathe will publish in the Fall. This is a
Hal Roach production of Jack London's story, which had its pre-lease showing
in Los Angeles.

and Metzger, Palace theatre, Syracuse,
Xeb. — Small town patronage.

Caught Bluffing, with Frank Mayo. —
Shows Mayo in a different role from most
of his pictures, but closes with the pep
he is so full of. Pleased 90 per cent.
Good for large or small town. — Ira J.
Kendell, Victory theatre, Milledgeville,
111. — Neighborhood patronage.

Kissed, with Marie Prevost. — This was
a good one. Had a good crowd, although
it rained, but made some money at that.
Print in good condition. — O. E. Eaton.
Best Theatre, Portis, Kans. — General pat-
ronage.

The Guttersnipe, with Gladys Walton.
— Miss Walton must have been put
through athletics in her school days and
it is proven in this picture she has not for-
gotten any, but has added new stunts.
Book it. — Ira J. Kendell. Victory theatre,
Milledgeville, 111. — Neighborhood patron-
age.

Human Hearts, with House Peters. —
Lost money on this one. The odds were
against me here. Too many carnivals.
Print in fair condition. — O. E. Eaton, Best
theatre, Portis, Kans. — General patron-
age.

Headin' West, with Hoot Gibson. — A
sure fire, as all of Gibson's pictures are.
— Ira J. Kendell, Victory theatre, Mil-
ledgeville, 111. — Neighborhood patronage

Vitaerraph

Masters of Men, with a special cast.
— The greatest Americanization picture
since The Battle Cry of Peace. Vita-
graph seems to excel when it comes to
making this kind of picture. Every town
should run it. We need more like it.
Played four days to capacity business. —
King Bros., Crown theatre. Mobile, Ala.
— General patronage.

Masters of Men, with a special cast. —
Exceptionally good. Vitagraph's tie up
with the Navy on this feature is a very
good thing. — C. D. Stewart, Pastime the-
atre, San Marcial, N. Mex. — General pat-
ronage.

The Ninety and Nine, with Colleen
Moore. — Seven reels. A mighty good
picture from every standpoint for any
small town. Clean melodrama, good ad-
vertising accessories and good pulling

power. Tied up in advertising it with
Where Is My Wandering Boy Tonight?.

the picture we featured the following
week, lost sheep stuff. Result, good busi-
ness on both. — Price and Dalrymple.
Home theatre. Oblong, 111. — Neighbor-
hood patronage.

The Ninety and Nine, with Colleen
Moore. — A splendid production. Every
one seemed pleased with this picture.
The acting of Colleen Moore is very cred-
itable. The fire scene in the last reel is
one of the best. — J. J. Casselman. Co-
lonial theatre, Tracy, Minn. — Neighbor-
hood patronage.

The Ninety and Nine, with Colleen
Moore. — Pleased one hundred per cent.
A real thriller. Played to capacity
crowds. Book this one by all means.
Fire scenes are greatest ever filmed. —
King Bros., Crown theatre, Mobile, Ala.
— Transient patronage.

The Ninety, and Nine, with Colleen
Moore. — One of the best I ever ran.
Pleased 100 per cent. Fire scene great.
Fine print. Good flashy paper on this.
— Harry Herb, Herb's theatre, Borden,
Ind. — Neighborhood patronage.

Smashing Barriers, with William Dun-
can.— Fair picture. Cut from a serial.
Fair business. — G. Strasser Sons, Em-
blem theatre, Buffalo, N. Y. — Neighbor-
hood patronage.

A Girl's Desire, with Alice Calhoun. —
Average program picture with no drawing
power. — S. G. Ihde, Photoplay theatre,
Ashland, Kans. — Small town patronage.

A Woman's Sacrifice, with Corinne
Griffith. — A good picture, but just about
as poor a drawing card as I ever played.
We took in $1.00 more than the picture
cost. — W. E. Elkin, Temple theatre, Ab-
erdeen, Miss. — Neighborhood patronage.

The Rainbow, with Alice Calhoun. — A
well played picture. Comical and good
story. — Kunath & Garbode, Liberty tTTe-
atre, Shiner, Tex. — Neighborhood patron-
age.

Single Track, with Corinne Griffith. —
This is a dandy. Had lots of compli-
ments on it. No kicks. — S. G. Ihde.
Photoplay Theatre, Ashland, Kans. —
Small town patronage.

Bring Him In, with Earle Williams.—

This is a good Northwest mounted police
picture. This star always pleases. — Ku-
nath & Garbode, Liberty theatre, Shiner,
Tex. — Neighborhood patronage.

You Never Know, with Earle Williams.
— Good program picture. Pleased 85 per
cent. Good business. — J. L. Seiter, Lyric
theatre. Manteca, Cal. — Farmers and
small town patronage.

Island Wives, with Corinne Griffith. —
A picture hard to forget. Story is of
life in the South Seas and also of city
life. — Kunath and Garbode, Liberty the-
atre, Shiner, Tex. — Neighborhood patron-
age.

The Silver Car, with Earle Williams. —
Price is right on this one. Vitagraph
doesn't want all the money. — O. E. Eaton,
Best theatre. Portis, Kans. — General pat-
ronage.

One Stolen Night, with Alice Calhoun.
— Nothing to the story although star is
liked here, but sheik pictures don't go
well in this town. — Kunath & Garbode,
Liberty theatre. Shiner, Tex. — Neighbor-
hood patronage.

One Stolen Night, with Alice Calhoun.
— A very clever desert story. Pleased
about 75 per cent. — W. D. Patrick, Cozy
theatre, Florala, Ala. — Neighborhood pat-
ronage.

Restless Souls, with Earle Williams. —
Weakest Williams picture we have used
for some time. — S. G. Ihde, Photoplay
theatre, Ashland, Kans. — Small town pat-
ronage.

They're Off, with Peggy O'Day. — A
good picture from start to finish. Has
some horse races and pretty scenery. Lots
of comedy. — Kunath & Garbode, Liberty
theatre. Shiner. Tex. — Neighborhood pat-
ronage.

My Wild Irish Rose, with Pauline
Starke. — Very clever picture. Will please
almost anyone. Released as a special, but
only worth regular admissions. — T. J.
Clark^ Rex theatre, Ontonagon, Mich. —
Small town patronage.

A Guilty Conscience, with Antonio Mo-
reno.— Not much to this one. Story weak.
Action slow. — J. J. Casselman, Colonial
theatre, Tracy, Minn. — Neighborhood pat-
ronage.

A Guilty Conscience, with Antonio Mo-
reno.— Good picture. 1 Fair business. —

G. Strasser Sons, Emblem theatre, Buf-
falo, X. Y. — Neighborhood patronage.

The Prodigal Judge, with a speciaf
cast. — Seven reels. I called this a very
good picture, although I noticed that
others had panned it. Fawcett as the-
judge was fine. Fair business. — C. W.
Brayman, E m p r i z e theatre. Cedar
Springs, Mich. — Small town patronage.

Flower of the North, with a special cast.
— A very good Northern picture and a
good one for hot weather business. Worth
the price. — Chas. Lee Hyde, Grand the-
atre, Pierre, S. Dak. — Small town patron-
age.

Flower of the North, with a special cast.
—Six reels. Very good Northern pic-
ture. Good business. — C. W. Brayman,
Emprize theatre. Cedar Springs, Mich. —
Small town patronage.

Trumpet Island, with a special cast. —
Seven reels. Used this to fill in date on
expensive feature I held up on account
of bad local conditions. This picture is
excellent and will give satisfaction most
anywhere. Had more compliments on it
than any picture in some time. Print
from Oklahoma City is in fine shape. —

H, G . Stettmund, Jr., Odeon theatre,
Chandler, Okla. — Small town patronage.

No Defense, with William Duncan. —
You can't go wrong in playing Duncan's

EXHIBITORS HERALD

September 8, 1923

pictures. Good program picture. — Ku-
nath & Garbode, Liberty theatre. Shiner,
Tex. — Neighborhood patronage.

Warner Brothers

The Beautiful and Damned, with Marie
Prevost. — A beautiful picture. Above the
average program, but not entitled to be
called a special. Drew only fair. — C. R.
Mc Henry, Rosewin theatre, Dallas, Tex.
■ — Neighborhood patronage.

Ashamed of Parents, with a special
cast. — Not a special, but a nice program
picture with a moral. Six reels. Good
print. Price right. Advertising fair. —
O. E. Parks, Dew-Drop-Inn theatre.
Perry. Ga. — Neighborhood patronage.

State Rights

Environment (Principal), with Alice
Lake and Milton Sills. — Six reels. I
don't remember if I sent a report on this,
but want to be sure of advising exhibitor
friends to get it. It's one of our best
shown this season and the price is right.
The St. Louis Independent Film Ex-
change did not hold me up for this, which
was certainly ajifpreciated. TJiere are
more stars in this, but Alice Lake and
Milton Sills carry off the honors. — Mrs.
J. W. Moore, Lyric theatre, St. Charles,
Mo. — General patronage.

Jacqueline (Arrow), with a special cast.
— Seven reels. The production as a whole
is very good, having some very fine nat-
ural scenery, and the action of the picture
is good, but some of the flattest sub-
titles ever put in a picture. Business av-
erage for three days. — \Y. H. Brenner.
Cozy theatre, Winchester, Ind. — General
patronage.

The Lure of Gold (Steiner), with Neal
Hart. — A very good Western. Pleased
all. In fact, all Neal Hart pictures we
have run were good. — Geo. W. Tope.
Dreamland Theatre, Bandon, Ore. — Small
town patronage.

A Motion to Adjourn (Arrow), with
Roy Stewart. — -Fair program picture.
Got it on a slip up and exchange sent us
no advertising. Poor business. — G. Stras-
ser Sons. Emblem theatre, Buffalo, N: Y.
— Neighborhood patronage.

The Desert Bridegroom (Sunset), with

JACKIE COOGAN and Barbara Ten-
nant in a scene from "Circus Days," the
Sol Lesser production presented by
First National.

Jack Hoxie. — Five reels. In good condi-
tion. Good average Western feature. — D.
E. Fitton, Lyric theatre, Harrison, Ark.
— Small town patronage.

Night Life in Hollywood (Arrow), with
a special cast. — Only a fair picture.
Pleased about 50 per cent. Title mislead-
ing. Don't raise your price on it. —
Geo. W. Tope, Dreamland theatre, Ban-
don, Ore. — Small town patronage.

Sure Fire Flint (Ami. Dist.), with
Johnny Hines. — Very ,good comedy
drama. Many good laughs. Pleased 95
per cent. Played on a Sunday night. —
J. L. Seiter, Lyric theatre, Manteca, Cal.
— Farmers and small town patronage.

Tempest and Sunshine (Pioneer), with
a special cast. — I didn't see this picture,
but was told that it was a dandy good
picture for the small town exhibitor. —
K. A. Bechtold, Opera House, Martins-
ville, 111. — Small town patronage.

Fighting Bill (Pioneer), with William
Fairbanks. — Five reels. This boy is a
comer. He can act and do stunts with
any of the Western stars and this was a
very good picture. — R. Ross Riley, Wig-
wam theatre, Oberlin, Kans. — General
patronage.

Barb Wire (Sunset), with Jack Hoxie.
— Good Western with action. Pleased 90
per cent. Used Saturday night. — J. L.
Seiter, Lyric theatre, Manteca, Cal. —
Farmers and small town patronage.

Only a Shop Girl (C. B. C), with a
special cast. — Very good. Pleased 90 per
cent and drew well. — J. L. Seiter, Lyric
theatre, Manteca, Cal. — Farmers and
small town patronage.

Sparks of Flint (Arrow), with Tack
Hoxie. — This was the first Hoxie I have
run and it seemed to please. This is a
Western where no shots are fired. There
were some fine scenes, also some good
riding. — K. A. Bechtold, Opera House,
Martinsville, 111. — Small town patronage.

Hearts of the World (D. W. Griffith),
with a special cast. — Ten reels. An old
picture, but say, we had the biggest
crowd in a year and made a nice little
sum. The price is right on this. — C. W.
Brayman, Emprize theatre, Cedar
Springs, Mich. — Small town patronage.

Burn 'Em Up Barnes (AffiL Dist.),
with Johnny Hines. — Splendid comedy-
drama. Good first night. Very light sec-
ond night. — C. R. McHenry, Rosewin the-
atre, Dallas, Tex. — Neighborhood patron-
age.

Burn 'Em Up Barnes (AffiL Dist.),
with Johnny Hines. — Good peppy picture
and worth what I paid for it. — C. W.
Brayman. Emprize theatre, Cedar
Springs. Mich. — Small town patronage.

The Girl from Porcupine (Arrow),
with a special cast. — Story of the Yukon.
About the usual fights, dance hall habi-
tues, and Northern scenery, but didn't
like it as well as other Curwoods I have
run. Fair program offering. — -K. A. Bech-
told, Opera House, Martinsville, 111. —
Small town patronage.

What's Wrong with the Women

( Equity), with a special cast. — More good
comments on this one than any picture
run this year. — J. M. Johnson, Katherine
theatre. Monticello, Fla. — Small town pat-
ronage.

Putting It Over (Goldstone), with
Richard Talmadge. — A good live wire en-
tertainment. The first I have run. Am
hoping the rest are as good. First two
reels a little dark. — W. F. Elland, De
Luxe theatre, Bucklin, Kans. — General
patronage.

Flesh and Blood (W. P. E. C). with

Here's a new Tom Mix. Look at him, as
he appears in "Soft Boiled," his first
big special production for Fox's fall
season.

Lon Chaney. — Six reels. It is a real good
story and of course the acting of Chaney
is of the best. Different from the usual
drama and seemed to please them all. —
R. Ross Riley. Wigwam theatre, Oberlin,
Kans. — General patronage.

Serials

Plunder (Pathe), with Pearl White.—
Had two full houses on first episode of
this serial and when I got to the 15th
had about a dozen people following it. —
C. D. Stewart, Navajo theatre, Las Cru-
ces, N. Mex. — General patronage.

Plunder (Pathe), with Pearl White.—
Can any of you exhibitors in the small
towns of 1,000 and under please say if
you can use a serial in the last year or
two and make any money? Not here.
The last three I have run have sure been
a load off my stomach when I showed
the last episode. Not seemingly the fault
of the serial either, only too long and
drawn out. — W. F. Elland, De Luxe the-
atre, Bucklin, Kans. — General patronage.

The Oregon Trail (Universal), with
Art Acord. — On the third episode and if
the action holds up throughout as good
as the first three we'll say it is good. —
Wm. H. Creal, Suburban theatre, Oma-
ha, Nebr. — Neighborhood patronage.

In the Days of Buffalo Bill (Universal),
with Art Acord. — Are using this serial
every Saturday for a merchants' mati-
nee, free for farmers. Am packing my
house every week. — S. G. Ihde, Photoplay
theatre. Ashland, Kans. — Small town pat-
ronage.

Speed (Pathe), with Charles Hutchin-
son.— On the eleventh episode and still
going strong. It has just about doubled
our Monday and Tuesday business, which
were our two poorest days. Nuf sed. —
Geo. W. Tope, Dreamland theatre, Ban-
don. Ore. — Small town patronage.

Perils of the Yukon (Universal), with
William Desmond. — Anybody could make
this serial w-ith their brains taken out.
Direction the worst I ever saw. On
twelfth episode. Lost money on it. —
Geo. H. Koch, Perkins theatre, Holton,
Kans. — Small town patronage.

September 8, 1923

EXHIBITORS HERALD

Short Subjects

Century Comedies (Universal). — Just
ordinary comedies. Haven't been
ashamed of any of them yet. but haven't
had any one ask me when I was going
to run another. — Chas. Lee Hyde. Grand
theatre. Pierre, S. Dak. — Small town pat-
ronage.

Fighting Blood (F. B. O.). with George
O'Hara. — All right until the last number.
We do not know whose fault it was, but
whoever had charge of the last episode
would make a good plow jockey. — Geo.
P. Weirick, Paramount-Orpheum theatre,
Glenwood Springs, Colo. — General pat-
ronage.

Fighting Blood (F. B. GO. with George
O'Hara. — Here is 100 per cent entertain-
ment for any theatre, large or small. —
W. D. Patrick. Cozy theatre. Florala,
Ala. — Small town patronage.

Hall Room Boys Comedies < C. B. C).
— Two reels. Start Something and Step

On It both better than average comedy.
Bought at right prices. — W. P. Brown,
Nifty theatre. Waterville, Wash. — Gen-
eral patronage.

The Leather Pushers (Universal), with
Reginald Denny. — No. 5. A great under-
sea picture. Very near a joke beside the
rest of the Leather Pushers. — Bert Sil-
ver, Silver Family theatre, Greenville,
Mich. — General patronage.

The Leather Pushers (Universal), with
Reginald Denny. — Good, but am playing
them on my serial night and they don't
seem to draw as well as a serial, though,
with the same kind of short subject pro-
gram.— Chas. Lee Hyde, Grand theatre,
Pierre, S. Dak. — Small town patronage.

Lee Kids Comedies (Fox), with Jane
and Katherine Lee. — These were good
w7hen first made but are a little out of
date now. However, thev take well with
the children.— L. A. Pilliod, Photo Play
theatre, Grand Rapids, Ohio. — General
patronage.

Our Gang Comedies (Pathe). — Have
used several and not a bad one so far.
Worth running in any house. My patrons
insist on Our Gang. — O. E. Parks, Dew-
Drop-Inn theatre, Perry. Ga. — Neighbor-
hood patronage.

Tony Sarg's Almanac (Educational). —
These are good chasers. — Crosby Bros..

Lily theatre. Buffalo. N. V. — Neighbor-
hood patronage.

The Steeplechaser (Educational), with
Lige Conley. — This is a Mermaid comedy
and is one of the best we have seen for
many a day. It kept the house in an
uproar from the opening shot until the
final fadeout. We consider ourselves
lucky, as we ran it with a rather weak
feature. — Wm. H. Creal, Suburban the-
atre, Omaha, Nebr. — Neighborhood pat-
ronage.

Kids and Skids (Fox), with Katherine
and Jane Lee. — Very good comedy. — G.
Strasser Sons, Emblem theatre, Buffalo,
N. Y. — Neighborhood patronage.

A Quiet Street (Pathe). with Our Gang.
— The best ever. The most laughing I
have ever had. My kids screamed as
much as they did for Ruth Roland.
Shown with Chaplin comedy. — J. J. En-
loe, Y. M. C. A. theatre. Hitchins, Ky.
— Neighborhood patronage.

The Pilgrim (F. N.). with Charles
Chaplin. — This is mighty good and every-
body liked it. I don't see how anyone
could take exceptions to it. Just good
clean fun, but I paid too much. Had a
bad rainy night on Saturday. No crowd.
Broke even. — A. F. Jenkins, Commu-
nity theatre, David City. Nebr. — Small
town patronage.

The Ropin' Fool (Pathe). with Will
Rogers. — Very good. Book it and adver-
tise it. Will is as good with a rope as
Henry Ford is with Tin Lizzies. Pleased
all. — Geo. W. Tope. Dreamland theatre.
Bandon, Ore. — Smal town patronage.

The Educator (Educational). with
Lloyd Hamilton. — Two reels. An aver-
age good two reel comedy for '"Ham." —
Olen Reynolds, Pearl theatre. Hymera.
Ind. — Small town patronage.

The Electric House (F. N.). with Bus-
ter Keaton. — Boys, here is the best com-
edy that we have ever seen Keaton in.
It sure is a scream, both for the young
and old. — C. H. Powers. Strand theatre.
Dunsmuir, Cal. — Railroad town patron-
age.

The Blacksmith (F. N.). with Buster
Keaton. — Had a poor print on this one.
Some of the scenes were cut out so much
that it ruined the laughs. Would have
been good if we had been able to show
all of it. — S. G. Ihde. Photoplay theatre.
Ashland. Kans. — Small town patronage.

Giants vs. Yanks (F^the). with Our
Gang. — A knockout from every angle.
Slapstick and everything, but it made

them laugh. Give us more as good. —
C. R. McHenry, Rosewin theatre, DalUs
Tex. — Neighborhood patronage.

Traffic (Educational), a Cameo com-
edy.— As good a one reel comedy as you
could wish for. Sure did get the laughs.
— A. A. Neese, Beatrice theatre, Haw
River, N. C. — Small town patronage.

Sunnyside ( F. N\). with Charles Chap-
lin.— Reels good. Charlie made a big
hit. Good house. One continuous laugh.
—J. J. Enloe, Y. M. C. A. theatre, Hitch-
ins, Ky. — Neighborhood patronage.

Dog Sense (Educational), a Cameo
comedy. — The acting of the dog in this
one reel comedy is simply grand. It sure
will please any audience. — A. A. Neese.
Beatrice theatre, Haw River, N. C. —
Small town patronage.

From Hand to Mouth (Pathe). with
Harold Lloyd. — Revival and as usual with
these two reelers. as good as most of the
new ones, better than most. — R. Farns-
worth. Princess theatre. Waterbury,
Conn. — General patronage.

Sunny Spain (Pathe). with Paul Par-
rott. — One reel. Pretty good one reel
comedy. Has lots of laughs. — G. F.
Rediske. Star theatre, Ryegate, Mont. —
Small farming town patronage.

One Terrible Day (Pathe). with Our
Gang. — I can't understand why exhibitors
praise these two reel comedies so much.
They do not draw any extra business for
me. I can only rate them as a medium
good comedy. Print in No. 1 shape. —
P. - G. Held, Sterling theatre, Fairmont.
Nebr. — General patronage.

The Counter Jumper (Yitagraph), with
Larry Semon. — Another 100 per cent
Semon comedy. — W. E. Elkin. Temple
theatre. Aberdeen, Miss. — Neighborhood
patronage.

School Days (Yitagraph), with Larry
Semon. If he makes any poor comedies
we have not played them. — J. J. Cassel-
man, Colonial theatre, Tracy, Minn. — -
Neighborhood patronage.

Dad's Boy (Universal), with Buddy
Messinger. — Didn't think a great deal of
it. Buddy doesn't please my patrons. —
S. G. Ihde. Photoplay theatre, Ashland,
Kans. — Small town patronage.

The Barnyard (Yitagraph), with Larry
Semon. — Another good two reel comedy
with lots and lots of fun. — W. E. Elkin,
Temple theatre. Aberdeen, Miss. — Neigh-
borhood patronage.

No Luck (Educational), with Lloyd
Hamilton. — Poorest Lloyd Hamilton yet,
but it will do. Say, some one tell Jack
W hite to take over this star, then we
won't have a bad one. Has Jack White
ever put out a piece of junk? I should
say not. Orchestra played the old favor-
ite song called balling the jack as Lloyd
did the dance and this brought a roar
from the whole house. Print O. K. —
Roy L. Dowling. Ozark theatre. Ozark.
Ala. — General patronage.

Among Those Present (A. E.), with
Harold Lloyd. — Boys, here is an extra
good three reel comedy that will get you
some extra business. Will please any
audience. — Gunter & Metzger. Palace the-
atre. Syracuse, Nebr. — Small town pat-
ronage.

Young and Dumb (Fox), with Al St.
John. — No good for us. — Smith Read.
Patriot theatre, De Kalb, Tex. — Small
town patronage.

Easy Street (Essanay), with Charles
Chaplin. — These two reel reissues are
crowd getters for us. We use them to
build up a weak program. Prints all new.
— Gunther & Metzger. Palace theatre,
Syracuse, Nebr. — Small town patronage.

Free and Easy (Educational), with Lige

EXHIBITORS HERALD

September 8, 1923

FORGET SUMMER

In a nutshell, the one sure defense
against Summer opposition is the
good picture.

When every exhibitor reports
every week on every picture, none
but the good pictures get very far
beyond first run.

Before you forget it, fill out and
send this blank. A supply for future
use will be sent you.

Address: Exhibitors Herald, 407
South Dearborn St., Chicago, 111.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

Conley. — A comedy full of action and
slapstick stunts which pleased. — Smith
Read, Patriot theatre, De Kalb, Tex.—
Small town patronage.

The Midnight Cabaret (Vitagraph),
with Larry Semon. — One of the greatest
comedies ever made. All Semon's are
good. They actually have more draw-
ing power than the average five reel fea-
ture.— King Bros., Crown theatre, Mobile,
Ala. — Transient patronage.

Danger (Educational), with Lige Con-
ley. — A good comedy that satisfied every
one. — Smith Read, Patriot theatre, De
Kalb, Tex. — Small town patronage.

Cupid's Elephant (Fox). — Good com-
edy. So is Harvest Hands with Paul Par-
rott.- — L. Jones, Star theatre, Malad City,
Idaho. — General patronage.

The Educator (Educational), with
Lloyd Hamilton. — Not as good as The
Speeder and some of his other ones. —
Smith Read, Patriot theatre, De Kalb,
Tex. — Small town patronage.

The Pilgrim (F. N.), with Charles
Chaplin. — The only way this picture is
like The Kid is the price. Not many
laughs. I have seen two reel Keatons
with more laughs than these four. — Leo
Burkhart, Hippodrome theatre, Crest-
line, Ohio. — General patronage.

The Pilgrim (F. N.), with Charles
Chaplin. — All right. Not Charlie's best,
but went over. — Geo. P. Weirick, Para-

Theatre Manager

At Liberty

30 years old, married, 10 years
experience. Pictures, vaudeville,
legitimate. Handle advertising,
publicity and exploitation. High-
est recommendations from pre-
vious employers.

Address: M. E. C, care of

EXHIBITORS HERALD

SEPT CAMERA OWNERS

LOCAL and AMATEUR
PHOTOGRAPHERS

Save 100% on your negative
Eastman Negative 3 cents per foot
In rolls from 15 to 100 feet. Negative
guaranteed to be 100c^ perfect.

T._., Cash with order P. P. or C. O. D.

1 ermS. p p express collect.

Quality Title & Film Company

1442 Beachwood Drive Hollywood, Calif.

Holly No. 4850

Rich Color Effects in
Your Electric Signs

Just snap a RECO Color
Hood over bulb and bril-
liant color replaces the
ordinary white light. Cost
is small. Effect is won-
derful. RECO prices are
now lower.

Write for bulletin

XOIv

ELECTRIC COMPANY

Mfrj. of Reco Motors, Flashers, Food Miiers, Etc.
2651 W. Congress St. CHICAGO

mount-Orpheum theatre, Glenwood
Springs, Colo. — General patronage.

Toonerville Topics (Educational). —
They forgot to put the comedy in this
one. Never raised a laugh. — J. J. Cassel-
man. Colonial theatre, Tracy, Minn. —
Neighborhood patronage^

A Sailor Made Man (A. E\), with Har-
old Lloyd. — Four reels. Very good com-
edy. Lloyd's stuff is good, but his pop-
ularity is sending his price up so high
that it is pretty tough for small towns. —
C. W. Brayman, Emprize theatre, Cedar
Springs, Mich. — Small town patronage.

Sweetie (Universal), with Baby Peggy.
— Oh boy, how Peggy does draw them in.
I can't see a great deal to the comedies,
but so long as she draws the people I'm
for her. — S. G. Ihde, Photoplay theatre,
Ashland, Kans. — Small town patronage.

Mile a Minute Mary, Bucking Broad-
way, Torchy's Promotion, Spooks, Rapid
Fire (Educational). — All good two reel
comedies bought at a fair price. Educa-
tional gives us a square deal. — J. J. Cas-
selman, Colonial theatre, Tracy, Minn.
— Neighborhood patronage.

Day Dreams ,(F. N.), with Buster
Keaton. — Personally I thought this was
not up to Buster's usual standard, but it
seemed to please my patrons. Three reels.
S. G. Ihde, Photoplay theatre, Ashland,
Kans. — Small town patronage.

BULL DOG
FILM CEMENT

lILLDOGi "the old reliable'

Your Supply Dealer has It

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

THEATRE FOR SALE

FOR SALE: ONLY THEATRE operating daily
town 4,000, Central Wisconsin. Excellent film
contracts. $3,000— half cash. Community Theatre
Co., Janesville, Wis.

THEATRE WANTED

WANTED TO BUY or rent Motion Picture
Theatre. Give full particulars. E. Pellettieri, 323
So. Clay St. Green Bay, Wis.

WANTED: To buy a real good theatre in a
good size town. State full particulars in first
letter. W. A. Walker, Golconda, Illinois.

GENERATOR SET FOR SALE

FOR SALE— G. E. motor generator set, 5-K. W.
40 amp. "Garden" Shamrock. Okla.

" PROJECTIONIST WANTED

POSITIONS WANTED

WANTED: Position in picture theatre by ex-
perienced projectionist and pianist, man and wife.
Best of references. West preferred. Box 1000
Exhibitors Herald, 407 So. Dearborn St., Chi-
cago.

WANTED: Situation by competent projection-
ist, twelve years experience all standard equip-
ment. Best of references. Address Box 163,
Belmont, Mont.

BUY OR SELL FILMS

WE BUY, we sell films of every description;
especial attention to roadshow attractions and ex-
port. National Film and Export C«., 736 Wabash
Avenue, Chicago, III.

September 8, 1923

EXHIBITORS HERALD

Ro£er Ferri

50% of All Territory Already Sold
That's Evidence of Quality

EXHIBITORS HERALD

September 8. 1923

THEATRE CONSTRUCTION
AND EQUIPMENT

3,000 Seat Theatre
Und er Construction
At Granite City, 111.

Louis Landau, Jr., of Granite City, 111.,
has announced that he will open his hand-
some new Washington theatre, Nine-
teenth and E streets, Granite City, on
October 5. The theatre will seat 3,000
persons, and costs approximately $2.30,000.
The theatre fronts 125 feet on Nineteenth
street by a depth of 245 feet on E street.
His former theatre was on part of the
site. The lobby of the old house will be
part of a large office building that is be-
ing put up.

The Washington will be equipped with
a full size stage 65 feet in length, while
the proscenium arch will border an open-
ing 35 by 50 feet. The lobby and the
arcade into the theatre will measure 18 by
154 feet with provision for smoking
rooms, rest rooms, checking stations, etc.

The theatre will contain a three manual
organ while the orchestra will be en-
larged. It will play both vaudeville and
pictures. A feature of the house will be
a call system, whereby the operator in
the private branch exchange in the lobby
can page anyone in the theatre. Reuben
Levine & Company, Chicago, are erecting
the theatre.

Theatre
Construction
News

Exhibitors arc invited to report to this depart-
ment changes of ownership, new theatres
planned, remodeling contemplated , openings,
etc.

Ownership Changes

Kalamazoo, Mich. — P. C. Schram,
owner of the Orpheum and New theatres
in this city has purchased the Garden
theatre at Marshall.

Modesto, Cal. — L. R. Crook, president
of National Theatres Syndicate of Cali-
fornia has purchased the Richards theatre
here from A. A. Richards.

Lebanon, Pa. — Carr & Schad. Inc., the-
atre operator at Reading, Pa., have taken
over the Colonial and Capitol theatres in
this city from Penn Steitz Amusement
Companv.

Blackwell, Okla. — B. O. and W. W.

Woltz have sold the Palace theatre here
to A. B. Woodring and sons.

Cedar Rapids, la. — Joseph J. Tacobson
and P. D. Alleman have purchased the
Clinton theatre from William Hemsky.
*

Salem, Mass. — Koen Bros.. Inc., have
transferred their interest in six theatres to
Essex Realty Company, of this city.

West Coast Theatres Will
Completely Remodel Kinema

THE Kinema theatre in Los Angeles,
one of the first-run houses in the chain
of West Coast Theatres, Inc., closed its
doors on Friday, August 17, and ceased
to be known by that name. It will not
cease, however, to remain in the limelight
for. following weeks of negotiations, lo-
cally and nationally, executives of West
Coast Theatres, Inc.. have concluded
plans for the transformation of the
Kinema into a national premier long run
house, to stand on a pinnacle as the most
remarkable theatrical edifice of its kind.

Long weeks of planning were neces-
sary towards the final consummation of
the deal. With the new season springing
the biggest lineup of multiple-reel fea-
tures in the history of motion pictures
and with a dearth of houses suitable for
their deserved presentation causing some
apprehension in distribution circles, the
proposition to transform the Kinema into
a two-a-day house along "luxurious lines
was entertained and finally brought to a
realization. To carry out the new finished
plans it will be necessary to keep the
house closed for a period of several weeks
in order to allow armies of laborers to
install the various changes.

Will Install Divans
The theatre will be gutted from top to
bottom, only the walls and balcony re-
maining. New decorations and magnifi-
cent effects are to be installed. The lower
floor will be transformed entirely, over
500 luxurious divans having been ordered
to occupy one-half of the capacity of the
entire house.

When the theatre is again reopened but
two performances are to be given daily,
at 2:15 and 8:15 p. m. Reserved seats
will be sold for every performance, and
tickets may be purchased two weeks in
advance. It is planned to provide several
downtown box offices in various West
Coast houses in order to preclude any
possibility on the part of ticket specula-
tors to traffic in tickets for the opening
and opening weeks. It will hereafter be
known as the new Criterion theatre, and
every memory of the word Kinema is to
be obliterated. A fortune is being ex-
pended on the contemplated changes, it is
stated.

Big Pictures Coming

The arrangements which the Gore
Bros.. Adolph Ramish and Sol Lesser
have with the prominent producers of the
motion picture industry call for long run
premieres of only those cinemas which
will have a fitting place on the Criterion
screen. Already several notable produc-
tions, completed and under completion,
are lined up and final contracts are being
consummated for playing dates. The new
theatre is to be the national long run
premiere house of the world's biggest at-
tractions. In order to surround these pic-
tures with presentations worthy of the
efforts expended upon their completion,
the best available talents are being signed
up. The seating capacity will naturally
be somewhat cut down with the installa-
tion of the hundreds of loges and the

construction of a new stage, which is to
house living preludes and atmospheric
prologues on a plane somewhat higher
than has heretofore been known in the
elaboration of motion pictures. To this
effect one of the most noted stage pro-
ducers in America is being sought for the
personal supervision and production of
presentations of each new premiere. This
man will come from New York several
weeks prior to the gala openings in order
to whip the show into shape.

An orchestra of symphonic proportions
will occupy the pit, under the direction
of a conductor whose name will create a
sensation when announced, it is said.
Four Machines to Be Installed

A complete new projection room equip-
ment is on the way from the East, and
when the new Criterion theatre opens it
will be the proud possessor of the first
double set of high-speed projectors in the
country. These four machines are being
installed in order to do away with the
possibility of any mishap to the presen-
tations, two complete sets of film being
run at one and the same time, and when-
ever it should so happen that a film
breaks shutters on the second set oi film
will be immediately withdrawn and the
show goes on without interruption. Vari-
ous other features also are estimated to
add to the efficiencv of the theatre.

Orchestra Director

Evolves Novel Music
Th ernes for Theatres

Something new in the way of theatre
music has been evolved by Walter Slater,
music director of a Chicago theatre or-
chestra. Believing that the theatre-going
public has tired to a great extent, of the
oft repeated overtures of classical num-
bers Mr. Slater has mapped out a series
of novelty programs for his theatre which
he declares has met with unusual success.
In fact his initial efforts have prompted
him to continue the work until he now
has completed a series of twenty-four
suggestions for a light and breezy musi-
cal entertainment.

The suggestions are in thematic form
and cover a wide range of subjects. For
example one is titled "From Cradle to
Reno." Babyhood is played to the tune
of "Rockaby"; the school age period to
the tune of "School Days" then comes
the flapper age interpreted by strains
from "Sextette Floradore" and follow-
ing this are brief moments from such
pieces as "Somebody Else," "On the Way
to Reno," "I Wonder Who's Kissing Her
Now" and ending with "Evervbodys Do-
ing It" thus, completing a cycle of events.

Mr. Slater has compiled this series of
twenty-four thematic suggestions in
pamphlet form which he is offering to
musicians and exhibitors at a nominal
price.

September 8, 1923

EXHIBITORS H E RALD

EASTMAN
POSITIVE FILM

To protect the exhibitor against screening,
unknowingly, film of inferior photographic
quality we make Eastman Positive Film
identifiable. The words "Eastman" "Kodak"
are stenciled in black letters in the trans-
parent film margin. Look for this positive
proof that you are projecting the "film that
carries quality through to the screen."

Eastman Film, both regular and
tinted base, is now available in
thousand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

EXHIBITORS HERALD

September 8, 1923

Chicago Trade Events

Exhibitors Disapprove
Road-Showing Films

Illinois M. P. T. 0. Goes on
Record as Against
Policy

The Illinois Motion Picture Theatre
owners voiced their disapproval of all
road showing of big productions in a
resolution passed last week, directed at
the various concerns who are renting the-
atres and giving extended runs of big
productions before releasing same to the
exhibitors.

This follows the recent move of the
Indiana body, M. P. T. O. I. which passed
a similar resolution because Famous
Players-Lasky announced that it would
not release "The Covered Wagon" until
it had been road-showed in that state.

Many exhibitors who have seen "The
Covered Wagon" are anxious to book it
and capitalize on the wide publicity that
picture has thus far obtained and they
are threatening trouble in several quar-
ters where they claim they hold block-
booking contracts. In the Chicago terri-
tory "The Covered Wagon" enjoyed
phenomenal success, playing to capacity
business for eighteen weeks, and the run
was recently extended another four
weeks to accommodate the public. The
Paramount's announcement that the pic-
ture will not be shown in any other thea-
tre in Chicago during the season of 1923-
24 probably prompted the passing of the
resolution of the Illinois body.

Wolf Joins Preferred

As Sales Manager

Nat Wolf has severed his connection
with First National and joined Preferred
Pictures Corporation as Sales Manager
of the Chicago exchange. Mr. Wolf as-
sumed his new duties on August 27.

Wolf is a vet-
eran of Chicago's
Film row and is
regarded as one
of the most pop-
ular exchange-
men in the terri-
tory. His connec-
tion with the in-
dustry dates back
to 1914 when he
joined the sales
force of Cele-
brated Players.
Subsequently he
was associated
with the Gold-
Nat wyn Picture
Corp., and Associated Producers.

The new Preferred sales manager is
an experienced exchange executive, hav-
ing managed the Dallas office of the
Educational Film Corporation for nearly
two years. In this capacity he won the
respect of the entire industry and dem-
onstrated his ability to cope with the
most difficult of manager problems.

Mr. Wolf leaves First National with
the best wishes of his erstwhile co-
workers and his host of film row friends
wish him success in his new position.

LON CHANEY ARRIVES IN CHICAGO— and is greeted by Miss Elizabeth
Walker of Chicago Journal, cameramen and other press representatives. A
press luncheon was given at the Blackstone Hotel, Aug. 20 during his one day
stop over in Chicago. The star of "The Hunchback of Notre Dame" appeared
in connection with the first screening of the Universal production at the Ameri-
can Legion benefit in New York at Carnegie Hall, Aug. 28. The picture opens
at the Astor Theatre, New York, on Sept. 2.

the first time in Chicago at the Harris
theatre on Saturday evening, Sept 1. It
will be at the Harris theatre for an in-
definite period.

Fox Picture Opens

The big Fox production "If Winter
Comes" adapted from A. S. M. Hutchin-
son's famous novel, will be presented for

Operators Sign New

Wage Scale for 1924

The local exhibitors have been notified
by James Petrillo, president of the Op-
erators Union, that the following revis-
ions in working conditions for the season
of 1923-24 will become effective Sept. 3.

1st. The basic scale for houses playing
seven evenings and two matinees or less
shall remain as at present, the basic time
to be figured on a basis of thirty-two (32)
hours, to be consumed at the rate of four
hours each evening, and six hours on
matinee days.

2d. All rehearsals to be paid at the rate
of $2.00 for two hours or less. Over-
time, $1.50 per hour.

3rd. Extra men for class 6, 7 and 8, Mo-
tion picture houses to receive as fol-
lows:

One session, not to exceed four

consecutive hours $10.00

Two sessions, same day, not to

exceed 6 hours 15.00

This applies where admission is not

over 75c.

Where admission is not over $1.50:
One session, not to exceed four

consecutive hours $11.50

Two sessions, same day, not to

exceed six hours 16.50

4th. The rule providing that members
who have played an engagement for two
weeks must remain for the season has
been withdrawn.

5th. The matter of a two-year contract
is also withdrawn, the membership voting
unanimously against it.

First National Has
Five Pictures Playing

Seven Leading Theatres in
Chicago Show This Com-
pany's Product

For the first time in the history of
the industry, a single distributing
company's product will occupy the
screens of the first-run theatres in Chi-
cago during an entire week. Beginning
August 26, five First National pictures
will be shown in the seven leading houses
of the Windy City.

In the Roosevelt theatre, Norma Tal-
madge in "Ashes of Vengeance,"
started its run on August 26. "Circus
Days," Jackie Coogan's First National
picture will be seen at the Riviera, the
Rialto, and the Tivoli. The Central Park
theatre will offer "Penrod and Sam," J.
K. MacDonald's picturization of Booth
Tarkington's story of boyhood life, and
at the State-Lake theatre Katherine Mac-
Donald in "The Scarlet Lily" has been
booked. "Her Reputation," a Thomas
H. Ince production starring May Mc-
Avoy, occupies the screen of the Chicago.

In announcing its product for the sea-
son of 1923-24 First National stated that
its aim was to supply a series of pictures
of consistently high quality which would
be worthy of the first run houses
throughout the country, and consequently
of equal value to the smaller exhibitor.
How well the company has succeeded is
illustrated by the above list of attractions
in the Chicago first runs.

September 8, 1923

EXHIBITORS HERALD

Here's how Director Harry Beaumont kept Florence Vidor in tow for a walking
close-up during the filming of "Main Street" at the Warner Brothers' studio.

Prominent in studio activity on West Coast: Left to right. Director John M.
Stahl, Producer Louis B. Mayer, and Directors Fred Niblo and Reginald
Barker. Mr. Mayer's prcductions go through both Metro and First National.

Samuel Grand surrounded by directorial and technical staffs of Grand-Asher Pro-
ductions studios in Hollywood. Standing behind the ladies, directorial staff: Chas.
Banks, Archie Fay, Hugh Fay, Kenneth McLean, Alf Goulding, Herman Ray-
maker, A. H. Shirk, Jack Mince.

A Few

the

Notables

Marshall Neilan, who is now producing
in association with Goldwyn. Neilan's
latest effort is "The Rendezvous," a
highly dramatic piece with Russian at-
mosphere.

Maurice Tourneur, who is producing
Maurice Tourneur productions in asso-
ciation with M. C. Levee for First Na-
tional. The producer's latest picture is
"The Brass Bottle."

EXHIBITORS HERALD

September 8, 1923

| ICHICAGO PERSONALITIES j

i By J. R. M. J

AL GALLAS, former Selznick sales-
man, has resigned to join the Warner
Brothers exchange.

* * *

\Y. F. Sea MORE, special representative of
Hodkinson Corp. was in town last week.

* * *

Milt Crandall, after successfully put-
ting over "Down to the Sea in Ships" at
the Roosevelt theatre, left on Monday for
Pittsburgh.

* * *

Gradwell Sears, sales manager First
National exchange, is "enjoying" a hot
time with a nice big carbuncle on the back
of his neck. The pesky thing has Grad
almost down, but not out.

* * *

Rumor has it that Gertie the obliging tele-
phone operator at Universal exchange and
Edgar Hopp, son of Joseph Hopp of Rock
Island, stepped out last Thursday and got
married. We missed them both on the
afternoon in question and when you ask
either of them about it they just smile.

* * *

Speaking of weddings, however, Morris
Hellman, popular president of the Reelcraft
Exchange, and Miss Minora Morris were
married on Sunday afternoon, and left for
an extended wedding trip to Atlantic City.
New York and through the Thousand
Islands.

* * *

Another wedding in film circles. Victor
Hugo Halperin, the producer was married
on Monday of last week to Miss Irene
McDaniels. The newlyweds left on a
wedding trip to California.

* * *

Special representative of Associated Ex-
hibitors, Eddie Maxwell was a caller at
the local exchange last Friday and Satur-
day.

* * *

Lee Woodvatt and Herb Washburn
have joined the sales force of the new
Warner Brothers exchange under manager
Silverman.

* * *

Sam Grand was a caller at the Celebrated
Players Film exchange on Saturday. He
was en route to Los Angeles. .

* * * -

Arthur Schoenstadt presented his
father Herman Schoenstadt with a nice
new Rolls-Royce on last Wednesday, the
occasion being his father's birthday.

* * * ■ "

Ben Edelman has joined the Goldwyn
sales forces.

* * *

Bill Baker, former Goldwyn salesman,
has been made special representative of the
Preferred Pictures at Pittsburgh.

* * *

Lots of salesmen news this week. The
other kind was scarce. All the <exhibitors
are away fishing or enjoying vacations in
California or New York.

* * *

Ralph Bradford, former manager of the
Minneapolis office of First National, has
been appointed city salesman of First Na-
tional to succeed Nat Wolf, recently re-
signed.

* * *

Joseph Schnitzer of the F. B. O. offices
is expected in town this week.

* * *

Mrs. Wallace Reid who has been mak-
ing personal appearances at the Orpheum
theatre, in connection with the showing
of "Human Wreckage" left on Saturday
evening for her home in California. Mrs.

Carolyn Wagner, president of the Califor-
nia Anti-Narcotic League, who accompanied
Mrs. Reid through the East, returned to
Los Angeles with her.

* * *

Johnny Mednikow is still with the Cele-
brated Players, where he has been for the
past seven years, despite a note about him
in this col. last week stating he is with
Pathe. It was a slip of the Underwood.

* * *

Chicago is to have a continuous perform-
ance of trade showings this Fall. The Uni-
versal announces the first of these, when
"The Merry Go Round" was screened for
local exhibitors at Aryan Grotto, at Wa-
bash ave. and Eighth street. Aug. 28. Music
by Armin Hand's orchestra of the Stratford
theatre, helped put over the picture. The
new comedy "Watch Papa" first of the
Andy Gump series was also shown by
Universal.

* * *

C. E. Irvin, of Bloomington. J. E. Ditt-
man of Freeport, and Mr. Breckenridge,
new proprietor of the Hoyburn theatre,
Evanston, were callers at Universal and
other exchanges during the week.

* * *

Clarence Wagner, manager of the Bugg
theatre, is sporting a new Chevrolet well
disguised with new red disk wheels and
everything. You can't see Clarence for
dust nowadays up and down Clark street,
and whenever he spies Grad. Sears or any
of the other film hounds swooping down
upon the Bugg, he hops into the gas wagon
and steps on it.

* * *

The New Palace theatre, Moline, 111.,
owned by Frank and Schwartz opened on
Saturday, Aug. 25. Many exchangemen
from Chicago attended the opening and the
new theatre is a credit to the town. The
new owners plan a big campaign for the
Universal picture "Merry Go Round" which
it is planned to run about Sept. 6.

* * *

L. W. Bell has taken over the Community
House at Heyworth, 111., and is planning
a big fall and winter campaign on Univer-
sal pictures.

* * *

C. W. Shade has purchased the Scenic
theatre, Lexington, 111., and after having
same redecorated and extensive repairs made
will open in the Fall with the best the film
market has to offer.

* * *

Many of the local exhibitors who can
spare the time will attend the state con-
vention of the Michigan M. P. T. O. at
Jackson, on Sept. 24 and 25. It will be

held at the Otsego hotel.

* * *

Al Sobler isn't feeling so well these days.
Several weeks have gone by and he hasn't
written any new popular song. However,
he left for Peoria on Monday where he
will remain for two weeks telling Dee
Robinson's customers about "Circus Days"
and "Ashes of Vengeance."

* * *

E. H. Uhlhorn. Downers Grove, was
a visitor at the M. P. T. O. headquarters
on Wabash ave.

* * *

Adam Durnbach, of the Grand Theatre.
Wheaton, 111., and William Pearl, Island
Park, were also callers at the league head-
quarters.

* * *

Louis Dreher, booker at Fox exchange,
came down to the office one morning re-

cently with a "human interest" story that
brought tears to hardened exhibitors eyes.
It seems Looie has a weakness for dogs,
and keeps two — a beagle hound and a
pointer — in the cellar. The cellar became
flooded during the night and he expected
to find them both dead, but what was his
surprise when he found the pointer had
chewred the rope of the beagle hound, freed
it and boosted it on top of the furnace, then
built a small fire and dried him off. Hence
he was none the worse for his thrilling ex-
perience. Some dogs.

BEN W. BEADELL, well known in Chi-
cago film circles, who has taken the
franchise of the American Motion Pic-
ture Corp. and opened offices at 744 S.
Wabash ave., where he will handle non-
theatrical films in this territory.

Beadell Opens Exchange

Non-Theatrical Films

Ben Beadell, who has been connected
with the Warner Bros.' Chicago ex-
change for several weeks, resigns as of
Sept. 1, to enter the non-theatrical field.

Mr. Beadell has secured the exclusive
rights to all of the American Motion Pic-
ture Corporation's output for the Indiana,
Wisconsin and Northern Illinois terri-
tory, and will at once place five salesmen
on the road. New offices were opened
last week at 744 South Wabash ave.
where he will handle ten units of pictures
now ready for the non-theatrical field.

The American Motion Pictur? Corp.
of which William H. Barr is president,
has established exchanges in New York,
Boston, Cincinnati, Minneapolis, St.
Louis, Kansas City, Omaha and Atlanta,
Ga. The films handled are not in com-
petition with regular theatres but are
special educational subjects booked by
churches, schools, Y. M. C. A.'s etc.

Mr. Beadell has been in the film busi-
ness in Chicago for fourteen years, was
born and educated in Chicago and knows
everyone in the trade. He opened the
Edison Film Company's exchange in
1909 and was for some time manager
of the Selznick exchange.

Editor Here

William Hamilton, editor, is again at
the Rothaker Chicago Laboratory, hav-
ing brought the negative of "The Fight-
ing Blade,' Richard Barthelmess' First
National production here from the Bar-
thlemess studio.

Was He Your Salesman?

<■ COME film salesman has walked off with ours,"
^ writes S. L. Carter of the Lyric Theatre,
Gainesville, Florida, in requesting another copy
of the March Box Office Record.

If you want to be
convinced of how
the Box Office
Record appeals to
the Exhibitor, your
own organization
will tell you. Ask
any one of your
salesmen. He can
tell you. He's
probably carrying a
copy himself!

The publication that
made the months of
March and Septem-
ber famous.

Based on the dis-
tribution of the
March Issue of the
Box Office Record—
10,000 copies — the
cost to the ad-
vertiser (full page
space) was ONE
CENT per prospect.

LYRIC THEATER

Motion Pictures

Gainesville, Fla. f y/ 7///~ <J

S^V u^. sz^c -<r^£ Xj? ^V^C
so ^ crA •

THE LEADING PICTURE HOUSE OF CENTRAL FLORIDA

HAVE YOU PREPARED
YOUR ADVERTISING
COPY?

FORMS CLOSE SEPTEMBER 15

3ft

Rothacker- Alter Laboratories, Inc.
Hollywood, California

The Proof of the Picture is in the Print—

The Proof of the Printing is in the Screening!

A good print — Rothacker Print —

properly presents a good picture and invites
Exhibitor good-will —

An ordinary print makes a good picture appear ordinary
and injures and offends the Exhibitor — arouses ill-will.

A good print — Rothacker Print —

improves the screen appearance of an ordinary
picture —

An ordinary print oj an ordinary picture is simply
terrible — an insult which the Exhibitor is quick to resent.

The Exhibitor is entitled to the best

you can give him. When he screens a Rothacker
Print he is showing all that is good in the negative.

You protect the Exhibitor and save

money when you specify Rothacker Prints because
not only do Rothacker Prints look better but they wear
longer — and, they include the value-established Rothacker
Service.

Watterson R. Rothac*""

[n This Issue: "Better Theatres for September

1 1

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Pictures TalK,

Listen /

An adaption of
John Q old en's
great stage play by
Austin Strong and
staged by Win-
chell Smith, with
Eleanor Board-
man, Claude
QillinguQter, Alec
Francis and
William H.Crane.
A King Vidor Pro-
duction.

A QoUuqm PScftw*

Rex'Beach's great-
est story , the

epic picture of lau -
less Alaska, with
Milton SHbtAnna
Q. Nilsson, Robert
Edeson, Barbara
Bedford, Noah
Beery, Robert
MeKim and other
notable players. A
Jesse D. Hampton
Production.

A Qofduyn Picture

TURK/

ftolUM

QoLdw^njQ^osnxofJoUtart

VOL. XVII, No. 12

at second class matter, August lo, 19'7. at the Post Office at Chicago. 111., under the Act of Marc
Published weekly at 407 South Dearborn St., Chicago. Subscrirtwn, Sj.'M a year.

September 15, 1923

A TOAST

clflflore power and good fortune
to anybody , anywhere, who can
and will make a greater and
more beautiful production than
HobartTteniey is producing in

From the famous novel and plaif bij

FRANCES HODGSON BURNETT

Soon to be presented by
CARL LAEMMLE

VIRGINIA VALLI

VITH

MILTON SILLS

Cast Includes
EARL FOXE MLLARD LOUIS
BERT KQACH D0MHEA¥0LBERT
LIONEL BELMORE PATTERSON DIAL
- MARGARET- SEDDQM-

September 15, 1923 I- \ 1 1 I I'» 1 T ( ).R S II K R -V I - D

Savage Beasts and Gallant Men

Beasts (araoise

UNIVERSAL CHAPTER PLAY

Directed by William J. Cvaft

Desmond

AND

EXHIBITORS HERALD

September 15, 1923

PRISCILLA

>EAN

Dramatic

and

Thrilling/

AThriller/

S£8

Sensational Features
Dean a Vivid and
Vblcanic Fidure/

September 15. 1923

EXHIBITORS HERALD

A Smashing; Success at

the Capitol NewTforkQty

Prise ilk Dean

Is a Peach/

Interesting'
Thrilling

From the play tn$
COLTON and DAISY H.ANTJI^EWS

Directed by ToD BROWNING

BYitfl

WALLACE BEERY, MATT MOORE
Bad ANNA MAY WONG

ONE OF THE BIG lO

EXHIBITORS HERALD

September 15, 1923

If Million Dollars
J WorthtfThri

presented by

William Fox

in this

IF WINTER COMES
SOFT BOILED
THE ELEVENTH HOUR
ST. ELMO
MONNA VANNA
THE SILENT COMMAND
HELL'S HOLE
CAMEO KIRBY
NO MOTHER TO GUIDE HER
THE GOVERNOR'S LADY
DOES IT PAY?
SIX CYLINDER LOVE
THE TEMPL2. OF VENUS
AROUND THE TOWN WITH

MR. GALLAGHER AND MR.

SHEAN.
THE BLIZZARD
NORTH OF HUDSON BAY
THE SHEPHERD KING
THE NET

YOU CAN'T GET AWAY WITH IT

THIS FREEDOM

HOODMAN BLIND

THE SHADOW OF THE T.A5T

THE ARIZONA EXPRESS

THE PLUNDKRER

GENTLE JULIA

LINCOLN J. CARTER

MELODRAMA

^ELEVENTH
HOUR

AN AMERICAN PIRATE STORY

with

CHARLES JONES SHIRLEY MASON

JUNE ELVIDGE ALAN HALE

BERNARD J. DURNING
Production

mmilT BOOK pfSHOBTjl

news

■A

art

OF PROGRESS

FOX FILM CQgg

The story of
a Big Heart
that means

BIG HOUSES

for you /

*****

LAMBERT
H1LLYEH

WILLIAM FOX

presents

[j res cm*

Domlnix

ZANE GREY S BEST STORY

The LONE STAR RANGER

Pershing and Roosevelt have said QK

Gen. John J. Pershing

Commander-in-chief , United Slates Army, Says:

"An intensely interesting,
inspiring picture that should
stir the patriotism of every true
American."

Theodore Roosevelt, Jr.

Assistant Secretary of the United States Navy Says:

"My opinion is that it will
thrill the whole country when
it appears in the theatres."

The endorsement of these men :fis
assurance of 100% co-operation from
every naval and military organization
in the United States.

WILLIAM FOX

prcse/ifj

SILENT COMMAND

With

Edmund Lowe
Martha Mansfield
Florence Martin

Alma Tell
Betty Jewel
Bela Lugosi

Love, Intrigue and the High Seas
A J. GORDON EDWARDS Production

KXHTBITORS HERALD

September 15, 1923

^ MARK.

«. Mf "A NATIONAL INSTITUTION" Mm

.^■■i^ BROADWAY at 4-7 * ST. ^^^^P

NEW VORK QTY

MOE MARK

PRESIDENT ti GENX M'G'R

OFFICE OF
JOSEPH PLUNKBTT
MANAGING DIRECTOR

August 23rd, 1923.

Mr. Hiram Abrams ,
United Artists Corp. ,
7 29 Seventh Ave . ,
Bew York City.

Dear Mr. Abrams :-

D. W. Griffith's "The
White Rose", even with the summer weather
is doing more than a winter "business.

We had to stop selling
tickets last night, Wednesday. The picture
itself is a great success with our audiences,
and the busine ss is growing bigger and bigger .

like to know this.

I thought that you might

JIP:F

With kindest regards,
Yours very truly,

A1JAG ING DIRECTOR.

% 6t$tA ™*

NOW BOOKING

UNITED ARTISTS COfiDOHiATION

MAQY PICKTOR.D • CUAI2.LIC CMADUN ■ DOUGLAJ" FAIQ.DANKJ* • D. W. GIUCTTTH

MII1AM AOHAKC PnCTIDCNT

■iiiiiiiiiiii

'THE SPICE OF THE PROGRAM"

EDUCATIONAL PICTURES are proud to offer to exhibi-
tors the splendid one and two-reel pictures outlined on
the following pages. They constitute a bigger, better, finer
program of Short Subjects than we have ever offered before.

Ever since Educational entered the field and began to
treat Short Subjects with the same careful attention that
is given to the best long photoplays, they have kept pace
with these features. The new Educational Pictures show
all-round progress at least equal to the best productions of
greater length, in a season when this industry is striving
to give the public the best that is in it. The keynote of the
season — "Better Pictures" — is the keynote of the new comedies
and other Short Subjects which we are now announcing.

You exhibitors who are promising your patrons finer
pictures and better screen entertainment must see that your
promise is carried out through a whole, balanced program.
And to do this you must show Educational Pictures.

I—

EDUCATIONAL
FILM EXCHANGES, INC
E. W. HAMMONS. President

M&RMAW
COMSVltS

JACK WHITE
PRODUCTIONS

During the last year Mer-
maid Comedies have won
the place of undisputed
leadership in the field of
broad, fast action comedy.
Jack White today is with-
out a peer.

But even White's best
past work is being out-
stripped m the laughs and
thrills that are being
crowded into these new pro-
ductions. Lige Conley, star
of "Backfire," "Kick Out"
and many other spectacular
Mermaid successes, is being
featured, supported by
Lillian Hackett, Otto Fries
and Jack Lloyd.

For laughs and thrills —
the twelve new two-reel
Mermaid Comedies

JACK LLOYD

JACK WHITE, whose genius for making high-speed, high-
powered comedy has made the Mermaid subjects so popu-
lar, will produce during the year three two-reel fun classics
which are bound to be the outstanding productions of their
type.

These Jack White Specials, while of short length, will be
truly features in every sense — all-star casts, great comedy
stories, excellent production and direction — and will be worthy
of your best advertising and exploitation.

They will be packed with laughs and thrills. They will
be the biggest pictures Jack White has ever made.

THE most popular comedy artist and the greatest box-office
star appearing in Short Subjects today is, without question,
Lloyd Hamilton. Every picture in the second series of six two-
reel Hamilton Comedies will be a gem of mirth that you will
want to advertise equally with the longer feature.

Hamilton's scenario and production staff has been enlarged
and strengthened. Direction will be supervised by Jack White.
Backed by the strongest organization he has ever had, and sup-
ported by Ruth Hiatt and Del Lorice, Hamilton will give you
this year the best work — and the greatest box-office attrac-
tions—of his career.

Tuxedo

Comedies

A brand new series of six two-reel situa-
tion comedies presenting popular stars of the
stage and screen, and with production and
direction equal to the best features.

The first will be "Easter Bonnets", featur-
ing Ned Sparks and Harry Tighe.

Juvenil e

♦COMEDIES

Six two~reel
riots of
laughter with
the spirit of
the American
Boy.

HAIL the American Boy! Your
patrons love him. And all who
love the American Boy — the
lad with the soul of the Boy Scout —
will enjoy the Juvenile Comedies.

+ * * * *

"Yankee Spirit", directed by Norman Taurog,
which will introduce this series, presents
Bennie Alexander, of "Penrod and Sam" fame,
Ernest Butterworth, and a cast of popular
child and adult players, in a picture that will
have your house rocking with laughter.

CameO
CLEAN CUT COMEDIES ^^^^

(Ret,

"THn in oh mc program*

VIRGINIA VANCt

CUFF BOWES

The . best single-reel, rough-and-tumble
comedies on the screen. Inaugurated to
meet a definite demand from exhibitors for
a one-reel comedy of high quality, Cameo

Comedies, under the direction of Fred
Hibbard, have supplied this need and won
a popularity never before enjoyed by a
comedy of this length.

"SING THEM AGAIN" SERIES

By Norman Jefferies

A modernized revival of the songs you used to sing. Twelve one-reel
pictures, each presenting three of the old favorite songs, which your audience
will sing. A real novelty, and a picture that will put your audience in a good
• humor to enjoy the rest of the program.

ON THE completion of the current series of LYMAN H. HOWE'S
HODGE-PODGE, and of WILDERNESS TALES by Robert C.
Bruce, announcements will be made of new groups of these pictures.

KINOGRAMS

THE VISUAL NEWS OF
ALL THE WORLD

You can show no better news-reel than Klnograms. Every issue brings to your
patrons the latest news of the world in pictures. Issued twice -a -week.

EDUCATIONAL FILM EXCHANGES, Inc., £. W. HAMMONS, President

EXECUTIVE OFFICES: NEW YORK

September 15. 1923

K X II I MI TO R S H K KALI)

SpSJT is seldom that I have addressed you concerning Vitagraph pro-

mJJS ductions. "Pioneer Trails" is the greatest attraction of the day.
It is an epic of the old West and has every element known to pic-
ture production that will satisfy the public. No picture dealing
with the glorious days of the early West approaches in magnificence
the scenic investiture of "Pioneer Trails." No one can appreciate the
sensation and danger of travel by the old stage coach until he has seen
"Pioneer Trails."

The story of "Pioneer Trails" is in my opinion one of the most drama-
tic photoplays that have ever been screened. The appeal of the love inter-
est is sure-fire. The characters are living, human, red-blooded people,
brought to life out of the past, brave adventurers who carried civilization
across this great continent.

The cast is remarkable in that every actor realistically portrays the
role to which he is assigned. There is no artificiality in "Pioneer Trails."

I am proud of "Pioneer Trails." I recommend it to you because I know
its values. I have put into "Pioneer Trails" the experience of thirty years of
picture producing, and I give you my pledge that it is one of the greatest
pictures of the year. It is not my custom to praise the productions we
have made, but "Pioneer Trails" so far surpasses the screen offerings of
today that I want everyone to enjoy the satisfaction that "Pioneer Trails"
affords. It is the biggest of all the many winners David Smith has di-
rected, among which are included "Black Beauty," "The Courage of Marge
O'Doone" "The Ninety and Nine," and "Masters of Men."

President, Vitagraph

EXHIBITORS HERALD

September 15, 1923

1 I W •

ADOLPH ZUKOR PRESENTS £ L I ^^^^ ^^^A I Ml ^

George Rtzmaunce

PRODUCTION

WITH

JACK HOLT

SUPPORTED BY

CHARLES de ROCHE

At the McVickers Theatre, Chicago, and
the Rivoli Theatre, New York, "The Cheat"
has been doing capacity business for two
weeks.

Everybody wants to see Pola Negri, her
first big picture in which she plays a sympa-
thetic role in a story with a happy ending.

The Critics Say:

"Spectators crammed their way into the
Rivoli." — New York Herald.

"Ought to make a great deal of money." —
N. Y. Tribune.

"An entertainment far above the average
photoplay. Miss Negri proves herself a grace-
ful and artistic mistress of the screen. Well
worth seeing." — N. Y. Times.

" 'The Cheat' marks the 'comeback' of Pola
Negri. 100 per cent better than 'Bella Donna'
and the best thing the Polish actress has done
since 'Passion.'

"A huge success. Fitzmaurice has packed his
picture with suspense, gripping scenes and a
telling climax.

"A real Pola Negri American production such
as we hoped eventually to see." — Motion Pic-
ture News.

Adapted by Ouida Bergere from the story by Hector Turnbull

Above is 4-column Press Sheet Ad

FAMOUS PLAYERSLASKY CORPORATION

ADOLPH ZUKOR. *V«..rf«»t ' , |*ffls!

Mats and Electros at Exchanges

September 15, 1923

EXHIBITORS HERALD

To the Last Man-

ookitnoti!

'4p

<50

****

***** ***** 1

"KBVfD AJ

SB35 SHSET £/52

°* WIS «„, »««0,MT>

t^/K/ It's a (paramount picture

WHERE THE
NORTH BEGINS

World's Largest
Picture Palace

with a seating capacity of 5,500; cat-
ering to the most critical audience
in the most critical city in the world,
and showing to a weekly average
attendance of ONE HUNDRED
THOUSAND persons,

THE CAPITOL

New York's magnificent photoplay
palace, shows nothing but the best
in motion picture entertainment*
That's why the Capitol chose for
presentation the week of August
26th, Warner Bros, sensational
drama of the Northland,

"Where The
North Begins"

EXHIBITORS HERALD

September 15, 1923

SftMUEL V CR&NO - PRESENTS

The, Lucky Pube

DUANE THOMPSON

SUPPORTING
D^ected by HUGH FAY
Cameraman, KENNETH Mac.LEAN

Released October 20

MARRY AS HER

PRE E NTS

MONTY BANKS'

IN THE

SOUTHBOUND

LIMITED"

LOIS BOYD

SUPPORTING
Directed by HARRY EDWARDS
Cameraman, JERRY ASH

Released October 30

SAMUEL V. G P AND - PRESENTS

JOG ROCK

Mark it Paid*

BILLIE RHODES

SUPPORTING

Directed by ALF GOULDING
Cameraman, W. WILLIAMS

Released November 10

DISTRIBUTED BV
GR.AND - ASM E R—

IS W. 44 th ST. NEW YORK. CITy

FOREIGN RIGHTS CONTROLLED BY

APOLLO TRADING CORP.

1600 BROADWAY, N.Y.

STUDIOS
14-32-38 GOWERS STREET

LOS ANGELES, CAL.

IIIIIIIIIIIIIIIIIIIIM^

MABEL FORREST

BRYANT WASHBU

SURlfr ™ EDITH STA

WHEELER OAKMAN

MABEL TRUNELLE

The Grand-Asher Distributing Corporation
will release early in October

THE

LOVE

TRAP

GRAND

A S H E R

THE LOVE TRAP

Released by the Grand-Asher Distributing Corporation at
Fifteen West Forty-fourth Street, New York City.

Foreign Rights controlled by the Apollo Trading Corporation,
at Sixteen Hundred Broadway, New York City.

rbout*

E X H 1 B I T O RS H E R A L 1)

September 15, 1923

At The.Granada

S<ni Francisco
BROADWAY GOLD

irj"

9? Production^

And here's

What the Critics think:—

" BROADWAY GOLD' makes an inter-
esting picture because it tells a rattling,
melodramatic story with a mystery in it
that is surprisingly solved in the final
reel." — IT. Y. American.

"Plenty of action — good photography
and an adequate cast. Miss Hammei stein
is dashing and charming." — N. Y. Times.

"Its treatment is high class in every
way." — N. Y. World.

"All the elements of a successful road
attraction." — N. Y. Tribune.

"Miss Hammerstein plays her part re-
markably well." — N. Y. Evening Journal.

"There is a pictorial glitter, melodra-
matic glamor and a display of some fine
acting to be derived from a viewing of
•BROADWAY GOLD'." — Exhibitors Trade
Review.

"First rate audience appeal. Here's a
title that will get them right off." — Film
Daily.

"It is the calibre of picture that you
may feel safe in showing to whatever
kind of audience you may play to, be-
cause there is a certain high grade dis-
tinction in the quality of story, players
and settings." — Reelancl Reviews.

"Elaine Hammerstein is at her best in
the stellar role. She acts with excep-
tional vividness." — Moving Picture
World.

"This feature should be an excellent
one to offset the summer slump or to
open your fall season. Should be a box
office winner anywhere." — Motion Picture

News.

"Comes nearer to creating an illusion
of real places than any independent that
has come to attention in a long time.
Holds attention with its well sustained
suspense." — Variety.

By W. Carey Wonderly
By arrangement with Young's Magazine

cfruart cfifmr

fide f^rfect Setting

The First of the Elaine Hammerstein Series Stamped
With Approval by Exhibitors and Critics

Franchisee! on the Independent Market
by Truart Film Corporation

M. H. Hoffman, Vice-Pres. & Gen'l. Mgr.
1540 Broadway, New York

The World Has a Lot of Laughs Coming?

September 15, 1923

EXHIBITORS HERALD

THE MIDNIGHT ALARM

From "Screen Opinions," Chicago

<</^»LASS A-c 90%. You can boost this picture for a special. It's the kind that should draw
^ big in any locality."

From "New York Daily News"

ii <TPHE Midnight Alarm' shows one of the most realistic film fires we have ever seen. Then,
* too, there's an excellent exhibition of qui ;k fire work — from bed to burning building as it
were — and a spectacular train crash."

From "Exhibitors Herald"

ii fTP HE Midnight Alarm' provides excellent entertainment. Here is a fast moving story filled
* with dramatic action and suspense that should appeal to any theatre audience. It tells an
absorbing story that is punctuated by spectacular scenes and punches that hold the interest un-
falteringly. There is a great fire scene that is finely done; the wreck of an automobile by a train,
and a suspenseful moment when a great drawbridge is lowered just in time to keep a passenger
train from plunging into the river. But the production boasts more than the spectacular ele-
ments. The story runs along a vein of considerable human interest revolving about the search of
an old couple for their long lost granddaughter."

From "Motion Picture News"
HE picture carries action and incident all the way."

From "Moving Picture World"

• <|T'S chock full of real action, and a midnight fire that is without a doubt the best of its kind
* this writer has seen. 'The Midnight Alarm' is a clever piece of work. The thrillers are well
handled throughout and will keep your audience on the alert all the while for there is plenty
happening in this picture. The frustrated attempt at wrecking the train at the trestle, fol-
lowing a villainous attack on the keeper of the switch house, is a knockout, and the surprise
occasioned when the speeding train mounts the trestle just as the latter has been lowered would
have made the 'nigger heaven' gods of yesteryear tear the house to pieces with excitement."

From "New York Evening Journal"

ffPHERE is a great fire with the heroine locked in a safe. The filming is on an elaborate scale
* and much attention was given to many scenes, particularly that of the fire."

From "New York American"
ii <THE Midnight Alarm' was set for action and it rings the bell."

From "Exhibitors Trade Review"

ii HE Midnight Alarm' responds to the demand by a very large section of movie patrons for
* a 'sure-enough' thriller which breezes alang at cyclonic pace, makes a direct appeal to the
most elemental emotions and winds up by enveloping hero and heroine in a blaze of glory. The
'blaze' must be taken literally for the fire in which the villain meets his well-deserved doom at
the close registers as one of the most spectacular episodes in a picture which fairly vibrates with
'big punch' scenes as exemplified by the attempt to send a limited express crashing to the bot-
tom of a trestle, an auto wrecked by a train and other exciting bits of realism."

From "New York Tribune'
*'^y advice is, do not miss 'The Midnight Alarm.' "

From "The Film Daily"
ff'J'HE picture is 'sure-fire' entertainment. Holds a decided appeal for the general public.

EXHIBITORS HERALD

September 15, 1923

A Jirjbt national Picture

September 15, 1923

EXHIBITORS HERALD

street rat and a
'dip.'

A Drama That Throbs with
Human Emotions — by the
Director of "Humoresque'

Where is the exhibitor who didn't pack his
theatre with "Humoresque"? If you made
money with that you can clean up with this
one. For while it is a very different kind of
story, Borzage has imbued it with the same
strange magic that moves great audiences
to smiles and tears. It is filled with pathos
and stirring scenes that grip the heart.

It rises to the heights of powerful dramatic
situations, with an underlying mystery that
holds and fascinates.

A Stellar Cast of Unusual Strength

Possessing untold wealth,
he lived only for his own
pleasure.

Mary Philbin
William Collier, Jr
Josef Swickard
Edith Yorke
Bruce Guerin

Myrtle Stedman
Frederick Truesdell
Frankie Lee
Aggie Herring
Mary Jane Irving
J. Farrell MacDonald

Adapted from the story by Dixie
IVillson and directed by Frank Bor-
zage; Photographed by Chester
Lyons; Art settings by Frank D.
Ormston.

laid awake crying
a mother who did not
come.

Foreign Rights Controlled by
[Associated First National Pictures lnc|
, 383 Madison Avenue, New "York

The mother who deserted her baby to
gain riches.

EXHIBITORS HERALD

September IS, 1923

Aspiration Pictures Inc. ♦ ^ ^ ^ ^

While his /roof's stormed the castle lie waited
to carrx aivax his love.

"I/a, my Roundhead .' 'Tonight you sitting froi
the gibbet!"

fji Picture with the
Fire and Flash of
Clashing Swords.

MIGHTY in dramatic force! Magnificent
in spectacular splendor — in which ro-
mance rides supreme to the rhythm of thud-
ding hoof-beats of Cromwell's redoubtable
Roundheads, thundering into battle with the
cavaliers of King Charles — to the clank and
clash of swords that reddened the moors and
highroads of Merrie England in the brave days
of old. "Our Dick" in his mightiest picture yet.

Story by Beulah Marie Dix; Scenario by Josephine
Lovett ; Art Director, Everett Shinh ; Technical Director,
W'iard B. Ihncn ; Photography by George Folsey.

A John S. Robertson

Production
AVAILABLE ON THE OPEN MARKET

A FIRST NATIONAL ATTRACTION

EXHIBITORS HERALD

September 15, 1923

filled with Dramatic thrills?

Getting Better and Better,
Says Moving Picture World

"THE LONELY ROAD"

The byway of love after marriage — romance when
illusions are gone. Adapted by Lois Zellner from
the story by Charles Logue and directed by Vic-
tor Schertzinger.

"REFUGE"

The story of a girl who married a beggar to save
a kingdom and found herself a princess. By Lois
Zellner ; adapted by Florence Hein ; Directed by
Victor Schertzinger.

"MONEY, MONEY, MONEY"

A story with a Main Street setting — a most timely
top:c. Adap'ed by Hope Loring from the story
bv Larrv Evans and directed by Tom Forman.

"DOMESTIC RELATIONS

1 1

A tensely dramatic story of a man who drove a
woman from his life but could not drive her from
his heart. Story and scenario by Violet Clark ;
Directed bv Chet Withey.

D.P. Schulberg presents

KAXHERINE
Mac DONALD

\V in

The Scarlet Lily

From the original story by Fred
Sittenham ; Directed by Victor
Schertzinger ; Adapted for the
screen by Lois Zellner and Flor-
ence Hein.

J Foreign Rights Controlled by V
[Associated First National Pictures IncJ
\383 Madison Avenue, New "York

A Hrfit Hakiondl Picture

, JTT

"^s^ .]'!■ I'll I'll HI! I ~.

EXHIBITORS HERALD

The Independent Film Trade Paper

Vol. XVII

September 15, 1923

No. 12

IN THIS ISSUE

"Better Theatres" Section for September Opposite page 96

Containing: The History of the Theatre— Its Origin and Development, by Frank Cambria
.... Your Second Theatre — Should It Be a Large or Small House? by Robert O. Boiler
.... Mammoth Fairyland Is Children's Playroom at Texas Theatre . . . . R. I. Theatre
Challenges Country With Its Lighting Effects, by John F. O'Malley .... Importance to
the Exhibitor of Proper Care of Instruments .... Making the Theatre Fireproof — Floor,
Roof, Construction, by Norman M. Stineman .... A Better Theatre With Maximum
Revenue for the Small Town, by Leonard F. W. S'tuebe .... Theatre Construction News—
a Survey of Building Activities

OF SPECIAL INTEREST

Editorials by Martin J. Quigley 26

"The New Order" .... "Making Them Better'" . . . ,"T. O. D. C."

A Review of "Rosita," by John S. Spargo 34

Digest of Pathe's Program for 1923-24 55

A Review of Truart's Plans for New Season.... 65

NEWS OF THE WEEK

Theatre Owners Distribution to be Handled by Anderson 27

Exhibitors Optimistic as New Season Opens With Crowded Houses 27

Admission Taxes Net U. S. Over $70,000,000 in Year 29

Director Bernard J. Durning Dies in New York 29

Solons to Attend Michigan Convention to Discuss Tax 35

Five Ackerman and Harris Houses Change Hands 35

Exhibitors With Vision Influence Press Cooperation, Says Denig 36

Fox Theatre Chain Extends Through U. S. Into England 43

PICTURES OF THE WEEK

First Pictures of "Herald Only" Club Members 73

Pictorial Section 37

Johnny Hines signs Warner Brothers contract .... Exhibitors win field day events on
Coast .... Sterns celebrate twelfth year of production .... Jack Coogan gives Izaak
Waltons a treat . . . .Sessue Hayakawa signs contract with Hoffman .... Jane Novak
to play in Tourneur film .... French comedian to make series of two reelers

Pathepeople and Pictures 56

Truart's Executive and Production Staffs 64

Big Scenes in "The Hunchback of Notre Dame" 30

Camera Views of "Scaramouche" 32

WRITTEN-BY-EXHIBITORS DEPARTMENTS

"What the Picture Did for Me" 69

Letters from Readers 68

Money-Making Ideas 44

Letters to "The Theatre" 46

The Funny Side of Exhibition 28

SERVICE DEPARTMENTS

The Theatre, a department of practical showmanship 45

Reviews, staff appraisements of current offerings 53

Public Rights League, a department of public relations 67

Short Subjects, what showmen are doing to make them pay 51

Newspictures, giving contents of current news reels 51

MISCELLANEOUS DEPARTMENTS

The Week in New York, by John S. Spargo 42

With the Procession in Los Angeles, by Harry Hammond Beall 63

The Film Mart, production progress and distribution news 60

Purely Personal, chatty items of exhibitor interest 95

Retakes, "A little h umor now and then," by J. R. M 26

1^ ^

E X H I B 1 T O RS H E R ALD

September 15. 1923

EXHIBITORS

MARTIN J. QU I G LEY
Publisher ir Editor

Published every Wednesday by Martin J.
Quigley.

Editorial and Executive Offices: 407 South
Dearborn street, Chicago. Illinois. (Tele-
phone: Harrison 924S-9249.)

Member. Audit Bureau of Circulations'.

New York Office: 1476 Broadway. (Tele-
phone: Bryant 136S and Bryant 5111.)

Los Angeles Office: Paramount Theatre
building, 5528 Santa Monica Blvd.
(Telephone Hollywood S520.)

Ml Editorial and Business Correspondence
should be addressed to the Chicago Offices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year: Canada, $4.50 a year: Foreign
Countries (Postpaid), $6.00 a year. Single
copy. 25 cents.

Vol. XVII September 15, 1923 No. 1 2

The New Order

Just when things were looking very
black, with the newspapers full of
stories about a ehild actress being given
a "$5,000,000 contract," along comes
Mr. Sol Lesser, who happens to be the
person who knows best just what the
child is to receive, declaring that she is
not to receive $5,000,000 under the con-
tract or anything like it.

Those who know Mr. Lesser well
will not be surprised because they know
that be is a sane, sincere and construc-
tive type of motion picture executive
who realizes that publicity based on
fabulous exaggeration is a thing of the
past in this industry and that such pub-
licity, instead of being helpful, is basi-
cally harmful.

* * *

Making Them Better

There is a feature of the First Na-
tional-Schenck production, "Ashes of
Vengeance," that warrants particular
notice :

This picture reveals throughout a
genuine effort to achieve a real accom-
plishment. The best of everything
obtainable was brought together to con-
tribute to the sought-after success.
There was no stinting or cutting on
anything that might help.

And just how sincere was this desire
and effort to make a really big produc-
tion may be realized when it is seen
that although the production was de-
signed as a starring vehicle for Miss
Norma Talmadge, one of the foremost
players of the screen, it was in no way
permitted to glorify the personality of

the star at the expense of any of the
other important factors of the produc-
tion.

Miss Talmadge, doubtlessly in a posi-
tion to dictate just how much of the
production should be centered about
her and just how much everything else
would be submerged to emphasize her
prominence, permitted in certain re-
spects her part to be eclipsed by the
leading male role.

Better pictures can only be made by
the strengthening of every factor of a
production and by avoiding emphasis
upon any particular personality that
the story does not actually demand, re-
gardless of what the reason may be.

The Schenck producing forces know

what they are about.

* * *

T. O. D. C.

The Theatre Owners Distributing
Corporation, as a business proposition,
is a decidedly interesting enterprise.

We do not look for anything revolu-
tionary in its distributing system be-
cause the existing system, unsatisfactory
as it is to both producer and distributor,
is not susceptible to arbitrary improve-
ments that can be dictated at will. The
distribution will have to be handled by
experienced distributors and the best
that can be hoped for is that it will
keep abreast of the latest developments
and improvements in the general system
of distributing pictures.

The direct and authoritative contact
of exhibitors with this enterprise, how-
ever, should assert itself in many ways,
and this influence should be productive
of much good.

In tlie matter, for instance, of prod-
uct, this organization will have the ad-
vantage of direct box office guidance.
The active interest of a large number
of exhibitors throughout the country
should keep this organization mighty
well informed as to what the public
wants. This does not mean, of course,
that the mere knowledge of what the
public wants is going to enable this
company automatically to get product
that measures up to the standard, but
it at least should keep it on the right
track.

The new organization seems to stand
in need of a warning to the effect that
a mere "anti" policy is seldom or ever
successful. Instead of dedicating itself
to a policy of being "against" things —
as it apparently has — its future would
be brighter if it stood by a positive and
constructive policy.

Re - Takes

J. R. M.

WE hope Harold Lloyd's "Why
Worry ?" won't start another run
on the "why" titles. But then
we're always hoping: it's so cheap.

* * *

"Ninety per cent, of the exhibitor prob-
lems are, in essence," sez Kinematograph
Weekly, the London trade paper, "prob-
lems of finance." That only leaves ten
per cent, for worrying about how to get
the public in, whether or not there will
be an operator's strike, or a janitor's
strike, whether the show will be on time,
why Nellie the cashier didn't show, the
price of the next super-production, why
the picture is outa frame, what to do
with all the film salesmen in the lobby
and where to go next Summer on a
fishing trip.

* * *
Better Keep Him Home

Every time Marcus Loew goes to Lon-
don he starts something. Now he's got
'em all talking about percentage. And
they hadn't recovered from his last trip,
when he promised them up-to-the-minute
releases.

* * *
All Over

We are receiving fewer and fewer post
cards with the enlightening information
"Up here having a grand time." So it
must be the vacation season is drawing
to a close.

* * *
Hard on Father

Now that the kid is back in school
father will have to brush up on his
arithmetic or be classed as an awful
dumb-bell.

* * *
Rumors

We have just received a radio message
from the West Coast that they're making
an original comedy out there, using a
flivver (1916 model) a fire hose, a
comedian with baggy pants and a funny
black mustache. There's to be slow
motion pictures too of a dog getting
drunk on moonshine. Isn't it wonderful
how they think up all this stuff every
week?

* * *
Generous Kids

Not to be outdone by "Baby Peggy"
who just signed a contract for a million
a year, and who recently gave her parents
a beautiful home in Beverly Hills. Los
Angeles, "Farina," our favorite actress,
presented her parents with an automobile.

* * *

I Wonder
Do you suppose this "Fighting Blade"
picture will start an epidemic of bobbed
hair cuts among the men? Wont Jim
lieecroft and us look funny that way?

* * *
Hard Lines

Just as Mussolini was going along good
comes an earthquake and grabs off all
the front page space.

* * *
Sound Asleep

That scientist who says dreams seldom
last more than five seconds, never con-
sulted some of our best directors. Some
times a dream is half the picture and a
lot of people dream through the whole
thing.

* * *

Now we know why they call it Labor
Day. One has to labor just that much
harder that week to make up for the
holiday. * * *

Is your straw hat in the ring? Yes.
no.

September 15, 1923

E XHIB] TO K S II E RAID

Exh ibitors Optim istic
As New Season Opens
With Crowded Houses

(Special to Exhibitors Herald)

ALBANY, N. V.. Sept. "..—With
crowded houses prevailing, the fall season
opened in this section on Labor Day,
under most auspicious conditions. Owners
of theatres in this city, as well as Trol
and Schenectady, are predicting one of
the hest fall and winter seasons in years.
Business conditions generally are good.
All manufacturing concerns in the three
cities are running at capacity. While
a street car strike still prevails in
Schenectady, it is not materially affecting
the theatres of that city, owing to a
jitney service that has been in operation
for several months.

With cool nights prevailing throughout
the summer, all houses start the fall
season with a fine balance in the bank.
Without exception, houses have made
money this summer. The majority of
owners declare that they are now in
shape to go after business much better
than perhaps ever before and that heavy
advertising will prevail in both news-
papers and on the billboards.

At the Leland theatre, "The Merry-
Go-Round" opened to a capacity busi-
ness, and at regular prices. Rarely has
tin- city been better covered with cir-
culars and advertising matter. At the
Clinton Square theatre, "Three. Wise
Fools" opened heavy, while the Mark
Strand played to capacity business with
"Hollywood."

Kansas City Theatres
Must Support Unit or
Suffer, Eisner States

(Special to Exhibitors Herald)

KANSAS CITY, MO.. Sept. 5.— Ex-
hibitors of Kansas City either will have
to whip into line in support of the Kan-
sas City Division of the M. P. T. O. A.
or suffer consequences of lack of organ-
ization. A. M. Eisner, president of the
association, announced this week.

In a letter sent to members of t?ie or-
ganization by Mr. Eisner, asks:

What are you going to do about the
proposed county theatre tax, increased
film rentals, increases in operators' scale,
the repeal of the admission tax and other
abuses? You are quarreling outwardly
among yourselves. Do you not see that
this indifferent, petty jealousy is taking
money from your pocket each day of the
year. Do you think that you are bigger
or better than the organization to which
you belong?

Exhibitors Arrested

Will Test Blue Laws

(Special to Exhibitors Herald)

MEMPHIS. TENN.. Sept. The
constitutionality of blue laws here may
be tested in the courts as a result of the
arrest of eight exhibitors charged with
unlawfully conducting motion picture en-
tertainments on Sunday. All were released
on bond and a hearing is to be held.

The Sunday closing statute was enacted
by the last legislature, and attorney for
the theatre owners plans to make an
issue of the arrests.

Theatre Owner Distribution
To Be Handled by Anderson

Rentals Based on Actual Values Is Promise of True,
President of Exhibitors Organization —First
Picture to Be Ready in October

(Special to Exhibitors Herald)
NEW YORK, September 5. — Distribution of the product of Theatre
Owners Distributing Corporation will be handled by Anderson Pictures
Corporation through the exchanges of Film Booking Offices, according to
an announcement just made by W. A. True, president of the exhibitor
organization.

'Although President True announces that the initial T. O. D. C. pic-
ture will be published in October, he refrains from giving the identity
of the independent producers whose attractions will form the nucleus of
the company's program for 1923-24. Such an announcement is expected
momentarily.

Equitable Rentals Based on Actual Values

In his official statement, w hich puts at rest the many reports regard-
ing the distribution plans of the T. O. D. C, President True pledges
equitable rentals based on actual values to the exhibitors and "not by
fictitious figures arbitrarily arrived at by theories and wild expectations.''
He also states that a comprehensive campaign of exploitation and con-
sumer advertising- will be conducted on behalf of the exhibitors.

Confirming the True announcement
that his organization would handle the
T. O. D. C. distribution. Carl Anderson
declared that he considered the Theatre
Owners Distributing Corporation with-
out doubt the most ambitious plan yet
evolved by the exhibitors for their own
salvation."

Plan Will Aid Independents

Continuing, he said: "Their ideals and
principles are similar to our own. And
while, operating together, we will prove
a tremendous help toward placing film
rentals equitable basis for the exhibitors,
our plan is also of inestimable value to
the independent producer, not only in-
sofar as we can offer him a profitable
channel of distribution but also that bv

Out

Sept.

Rowland on Coast

(Special to Exhibitors Herald)

LOS ANGELES. Aug. 28.— Richard
A. Rowland. First National general man-
ager is here.

NOTICE

I personalty
ne commend
"this
pictitre

THE exhibitor who
knows the market —
guarantees his show — has
read THE BOX OFFICE
RECORD. There's no
other way to learn it.
THE BOX OFFICE
RECORD is the undis-
puted picture authority —
an unparalleled advertis-
ing medium.

our method of operation we can secure
for him a proper return on his invest-
ment. A certified accounting and the
'inside' of the detailed workings of dis-
tribution will be opened to him, yet his
identity will remain intact.

"We repeat our assertion that the inde-
pendent producer and the independent
exhibitors are the salvation of the mo-
tion picture industry."
"Rightful Revenue" Promised Theatres

Both President True and Mr. Ander-
son point out that the plan for handling
the T. O. D. C. product is one of cen-
tralized distribution and one by which,
declares Mr. Anderson, "the tremendous
overhead now loaded on picture prices
goes to the exhibitor and the independent
producer as their rightful revenue."

"Mr. Anderson's integrity and record."
says President True, "coupled with his
many years experience in organization
and distribution work, together with his
announced plan of centralized distribu-
tion and his working arrangement with
the Film Booking Offices of America, has
inspired our fullest confidence in his or-
ganization and reflect to the letter the
ideals of our own movement.

"The exhibitor is the key to the distri-
bution problem. Give the exhibitor what
the public wants at an equitable price,
commensurate with the pictures' actual
worth, and the distribution problem is
reduced to a healthy economic arrange-
ment which allows a fair profit to the
producer and exhibitor alike.

Hundreds Pledge Support

"We have the backing of leading exhib-
itors. North and South, from Coast to
Coast. Since our announcement of last
week, we have received letters and tele-
grams from hundreds of theatre owners,
pledging us their support and urging us
to let them have further details quickly.
An amazing number of them, whose busi-
ness judgment does not reconcile pros-
perity with the sky rocket rentals de-
manded by many distributors for fall
pictures, are already looking to us for
stood product at reasonable prices. This
we will supply beginning in October.
Producers now assured of a clear chan-
nel to volume distribution and quick re-
turns, are an integral part of our plan.
Our pictures will have real merit and
wide-spread public appeal."

EXHIBITORS HERALD

September 15, 1923

TJieFuni^3ide

H Exhibition

New Franchise Holders Added
To Warner Roster

Establishment of Branch Office Expands Organization and
Facilitates Service to Exhibitors

(Special to Exhibitors Herald)

NEW YORK, September 5. — With the addition of franchise holders
to its roster and the establishment of new branch offices, Warner
Brothers approaches the new season with an organization which
will assure it of extensive distribution of its 1923-24 program of Warner
Classics, and will facilitate its service to theatre owners.

THE list of the new franchise holders
with their distributing territory reads
as follows:

* * *

Dependable Exchange, Inc., 729 Seventh
avenue, New York City, handling State of
New York and Northern New Jersey. A
branch office at Buffalo will lend its assist-
ance for the benefit of exhibitors in that
part of the state.

* * *

Second among the new franchise hold-
ers is Film Classics Company, Cleveland,
Harry L. Charnas, president. It will serve
exhibitors throughout Ohio. To give bet-
ter service, three branch offices have been
established — Pittsburgh, for exhibitors in
Western Pennsylvania and Northern
West Virginia; Cincinnati, for exhibitors
in Southern Ohio, Kentucky and Southern
West Virginia; and Detroit for the lower
peninsula of Michigan.

* * *

Film Classics of Illinois, Chicago, under
the managership of Edwin Silverman, will
serve Northern Illinois and Indiana. To
give further service and co-operation, a
branch office in Indianapolis has been es-
tablished.

Film Classics of Kansas City, Inc., A.
L. Kahn, general manager, has augmented
its franchise holding and assumes charge
of marketing new Warner product in Iowa
and Nebraska from a branch office in
Omaha. This means that new product
will not be marketed from Des Moines as
formerly.

* * *

Heading the list of the old franchise
holders comes Franklin Film Company,
Boston, William D. Shapiro, president,
handling Warner Classics through New
England territory. For the greater con-
venience of exhibitors in Connecticut, a
branch has been opened in New Haven.

* * *

Next comes independent Film Corpo-
ration, L. Berman, president, with its
main office in Philadelphia, handling East-
ern Pennsylvania and Southern New Jer-
sey. Through a branch office in' Wash-
ington, D. C, Maryland, Virginia and
Delaware will be served, with the excep-
tion of Wilmington, which is handled from
Philadelphia.

* $ #

Third on the list is Southern States
Film Company, Atlanta, with Oscar S.
Oldknow, president. A sub-office contin-
ues in Memphis, and the combined efforts
of both exchanges cover North and South
Carolina, Georgia, Florida, Alabama, and
Tennessee.

* * *

Tunstall Film Exchange, E. G. Tun-
stall, president, will handle the state of
Wisconsin from its office in Milwaukee.
F. and R. Film Company, Minneapolis,
under the management of J. F. Cubberly
will take care of Minnesota, North and
South Dakota and the upper peninsula of
Michigan.

In Dallas, Specialty Film Company, W.
G. Underwood, president, handles Texas,
and through affiliated offices at Oklahoma
City and Little Rock, serves Oklahoma
and Arkansas.

* * *

In San Francisco, Geo. A. Oppen-
heimer, Inc., under the management of
Morgan A. Walsh, will continue to han-
dle the product in Northern California
and Northern Nevada, while a branch
office in Los Angeles will take care of
Southern California, Southern Nevada and
Arizona.

* * *

Film Classics, Inc., L. K. Brin, presi-
dent, Seattle, serves the major portion of
Washington, Northern Idaho and Mon-
tana. A branch office in Fortland serves
Oregon and Southern Idaho, while a
branch at Denver has jurisdiction over
Colorado, Wyoming, Utah and New Mex-
ico.

* * *

W-B Exchange at 1600 Broadway, New
York City, will handle all of the last year's
product for New York State, assisted by
a branch in Buffalo. In addition to
this, W-B Exchange will handle "Where
the North Begins" and "The Tie That
Binds" for the state of New York and
also Northern New Jersey.

* * *

As before. Regal Films, Ltd., Phil
Kauffman, general manager, will handle
the Warner product throughout all Ca-
nadian territory, and will be assisted by
branch offices in Toronto, Montreal, St.
John, Winnipeg, Calgary and Vancouver.

Independent Producer

Starts Press Service

(Special to Exhibitors Herald)

NEW YORK, Sept. 5.— Publication of a
clip sheet called "Studio Starlights" has
been started by Warner Brothers. The
paper contains interviews and articles writ-
ten by Warner stars, producers, directors
and different people connected with the
organization.

Newspapers of the country will receive
this publication which will atso contain
special stories for Sunday editors avail-
able with mats from one column to five
columns. Herbert Crooker is editor of the
paper.

Joins Lloyd Productions

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— J. L. John-
ston, former exploitation representative at
Seattle, Portland and Butte for Asso-
ciated First National Pictures and more
iccently connected with the Thomas H.
Ince studios, has been appointed publicity
director for the newly organized Frank-
Lloyd Productions, Inc., it is announced
by Harry Weil, general manager of the
company.

By J. B. STINE

(Wonderland Theatre, Clinton,
Ind.)

What I will relate as a funny experi-
ence was far from comical to me at the
time it happened. In fact, I would then
have classed it as a tragedy.

Dating back about ten years ago, when
three reels for a nickel was the accepted
standard, I booked in "The Battle of Get-
tysburg" for a special showing on a date
when there was to be an old soldier's re-
union in my town. As this was a big five
reeler it was to be an event, and I had
special banners painted, the front of my
little house covered with flags, and all
dolled up nifty, raised my admission price
to 10 cents, and was all set for a record
breaking business. I had extended an in-
vitation to the veterans to attend the
show as my guests and they had accepted
and were to attend a matinee in a body.
My print arrived about an hour before
time to open and when I opened up the
case imagine my disappointment and
chagrin to find the exchange had substi-
tuted ''Robin Hood," a big four reeler
just then released to an anxious world,
and had failed to send me even a one
sheet or a photograph for my front.

Well, I had to get busy and take down
everything, lettering up a couple of one
sheets in crude fashion, and opened on
time. I was hoarse for three days after-
ward due to the hundreds of explanations
and apologies I made to my patrons.
Those who learned of the substitution
were sore at me, of course, and I believe
there were many who never knew the dif-
ference but are probably still wondering
what the show was all about, as it was
the first moving picture they had ever
seen. One roughneck said as he left the
show: "Battle of Gettysburg h-11, I
wouldn't give a dime to see a carload of
pictures like that."

By HORN & MORGAN
(Star theatre, Hay Springs, Neb.)

The following incident hardly comes
under the "laugh" heading, but it was
unusual and created considerable com-
ment at the time.

A rather exciting moment during the
showing of a picture depicted a race with
an express train and just as the train
rounded the curve to arrive in the little
town we could see steam arise from the
engine showing that it was whistling. At
exactly the same instant that the steam
appeared in the picture a train whistled
into our town . Nothing could have been
timed more perfectly and the excited audi-
ence broke into applause in appreciation
of the incident.

September 15, 1923

EXHIBITORS HERALD

Bernard J. Durning
Dies in East

(S fecial to Exhibitors Herald)

NEW YORK, Sept. 5.— Bernard J. Durn-
ing, Fox director and husband of Shirley
Mason, died here from typhoid fever. Mr.
Durning came here about a month ago to
direct a production starring Mr. Galla-
gher and Mr. Shean for Fox.

Mr. Durning was 30 years old. For the
past three years he has been associated
with William Fox and was previously with
Metro and other companies.

The body was taken to the home of his
mother, Mrs. Annie M. Patton, 180 S. 132nd
street, Belle Harbor, from where the fun-
eral was held.

Three Schenectady
Houses to Be Merged

New Farash Theatre Company
Will Operate the State,
Strand, Albany

(Special to Exhibitors Herald)

SCHENECTADY. X. Y., Sept. 5.—
With the incorporation last week of
Farash Theatre Company, the first move
was made, it is reported, in an arrange-
ment that will bring three prominent
theatres under one management. The
houses involved are the Strand, the
State and the Albany.

State in Receiver's Hands

It has been known that there has been
a bitter fight for several months for
business between the State theatre, built
and opened by the Strand circuit at a
cost of $500,000 but which went into the
hands of a receiver following Max
Spiegel's financial difficulties, and the
Strand theatre, owned by William F.
Rafferty of Syracuse, with William M.
Shirley, as manager.

The State has been operated by the
receivers, represented by William W. Far-
ley, one of the incorporators in the
Farash company. It is understood that
the company will also absorb the Albany
theatre and that Mr. Shirley will act
as general manager for the houses, doing
the buying for all.

Mutual Benefit Seen

It is thought that the arrangement will
work out to the financial betterment of
the theatres in that city. Another ad-
vantage of the coalition is seen in the
savings through cutting down overhead
expenses.

Admission Taxes Net U. S.
Over $70,000,000 in Year

Reduction in Total Collections Is Due Partly to the
Repeal of Levy on 10 Cent Tickets— Seating
Tax Total Shows. Increase for 1923

{Washington Bureau of Exhibitors Herald)

WASHINGTON, D. C, September 5. — Admission tax collections for
the fiscal year which ended on June 30 last were the lowest in a five year
period, according to the preliminary figures just made public by the trea-
sury department. They total $70,148,480.35.

A part of the reduction in total collections is due to the repeal of the
tax on admissions of 10 cents or under.

Collections Drop $20,000,000 Since 1921

As compared with the fiscal year 1922, the 1923 total was a decrease
of $3,236,475.26, the collections for that year amounting to $73,384,955.61,
and was nearly $20,000,000 below the collections for 1921, when $89,730,-
832.94 was gathered from theatrical audiences throughout the country.
Even during the fiscal year 1920, before the peak of post-war prosperity
had been reached, collections from the admission tax were approximately
$73,000,000.

The treasury' department's figures also
show $1,864,241.07 to have been collected
during the fiscal year 1923 from the
seating tax on theatres, museums, etc.,
as compared with $1,863,252.26 during the
fiscal year 1922, and $1,703,380.26 during
the fiscal year 1921.

New Law Cuts Total

The total tax collections of the govern-
ment during the twelve months ended
with last June were $2,621,745,227.57, a
decrease of $575,705,855 as compared with
the preceding year, when $3,197,451,083,
was collected, nearly $2,000,000,000 below
the collections of 1921, which totaled
$4,595,357,061.

The decrease, as compared with the
fiscal year 1922, was due partly to the

new revenue law and in part to the
depressions of business in 1921, the effects
of which would be visible in the tax .
collections of the first two quarters of
the fiscal year 1923, when the last two
installments of 1921 income and profits
taxes were due.

Industry Pays 3 Per Cent

It will be noted that, aside from income
and profits taxes, corporation taxes and
such other levies as the industry may
share, the motion picture business,
through its admission and seating taxes,
pays neraly 3 per cent of all the taxes
collected.

The total collections from war levies
imposed by the revenue acts of 1918
and 1921 during the year were $458,149,-
379.51, of wrhich the admission and
seating taxes represent approximately 15
per cent.

N. Y. Operators Are

Given Boost in Wage

(Special to Exhibitors Herald)

NEW YORK, Sept. 5.— -The threatened
machine operators' strike is off, the dif-
ferences between Local 306 and the Thea-
tre Owners Chamber of Commerce hav-
ing been adjusted. The operators have
asked for an increase in pay amounting
to approximately 25 per cent. The set-
tlement was affected on the basis of an
increase over the existing wage scale of
7J4 to 15 per cent, as per the following
schedule :

Theatres seating up to 600, 1l/2 per
cent; up to 1000, ten per cent; up to
1500, twelve and one half per cent; over
1500 fifteen per cent.

TEN thousand exhibit-
ors read the March,
1923, edition — every one
a prospective buyer —
costing one cent each per
advertising page. Distri-
bution — permanence —
prestige — economy —
THE BOX OFFICE
RECORD is everything
desirable in an advertis-
ing medium.

Fox Gives Luncheon

An enjoyable press luncheon was served
last Saturday in the Rose Room of the
Congress hotel, Chicago, by Assistant
General Manager Clyde Eckhardt and
the local Fox officials. All of the daily
newspapers and the trade journals were
represented. There were no speeches
but much enjoyable food and refresh-
ments. The occasion was preliminary to
the opening of "If Winter Comes" at the
Harris theatre, September 1.

ICXHIBITORS HERALD

September 15, 1923

< i

The Hunchback
Of Notre Dame"
Is Super -Jewel

Big sets are notable features of
"The Hunchback of Notre Dame,"
Universal Super-Jewel production
made at a cost reported to exceed
a million dollars from Victor Hugo's
novel. Representative scenes are re-
produced upon these pages.

Lon Chaney, Patsy Ruth Miller,
Norman Kerry, Winifred Bryson,
Harry Van Meter, Eulalie Jensen and
Nigel de Brulier are prominent in the
cast. Wallace Worsley directed from'
a continuity by E. T. Lowe, Jr.. and
Perley Moore Sheehan, who engaged
in research work for almost a year
before production was begun.

The locale is the Paris of 148:> and
Notre Dame Cathedral is reproduced
as it apearcd at that time.

September 15, 1923

E X H I B ITORS H KRALD

Notre Dame Cathedral as it stood in 1482, the period above at left. The Place DeGreve, as reproduced, is shown
of Victor Hugo's "The Hunchback of Notre Dame," was upon the opposite page with various dramatic scenes in
reproduced by Universal on the scale indicated above. progress. That interiors were not neglected in the inter-
More than 4, CCO players participate in the picture and it ests of exterior elaborateness is shown in another photo-
cost more than a million dollars, Universal announces. graph on the opposite page. The picture is a Super-Jewel
Lon Chaney as the hunchback is shown on the pillory production.

EXHIBITORS HERALD

September 15, 1923

"Scaramouche" Rex Ingram's
Biggest Since " Horsemen"

" 'Scaramouche,' Rafael Sabatini's famous French his-
torical novel, the screen version of which is serving as Rex
Ingram's newest production for Metro, is easily his most
elaborate effort since his 'The Four Horsemen of the Apoc-
alypse,' " says a statement from Metro Pictures Corpora-
tion introducing the following production data.

The numlx;r of people used in all the scenes totals in the neighborhood of
10,000. Twenty-two cameramen and their assistants photographed two of the mob
and battle scenes. Fifty-five men and women spent four months making the
costumes, using 100,000 yards of material.

The materials included 40,000 yards of muslin, 40,000 yards of lining, 10,000
of cloth, 10,000 of satins, brocades and velvets, 300 hides of leather, 10,000 spools

September 15, 1923 EXHIBITORS HERALD
I

j of thread. 10,000 spools of silk, 4,000 hats. 1,000 miles of gold and silver thread,
10,000 yards of lace, 4,000 wigs, 200,000 buttons, 300,000 hooks and eyes.

/ ' Four hundred and twelve tons of cobblestones were used to pave the streets

) of Paris, Gavrillac and Rennes. Six hundred and ten tons of sand and gravel,
340 tons of plaster, 162 bales of fibre, 762.264 board feet of lumber, ten tons of

( nails, 200 tons of casting plaster, 5 tons of moulding clay were used. Electricity

j totalled 250,000 kilowatt hours.

Studio passenger automobiles and trucks transported workers and materials a

( total of 127,580 miles. The workers included 75 plasterers, 88 painters, 65 elec-

j tricians, 40 chauffeurs and teamsters, 23 property men and 34 assistant directors.
A research staff of eight members worked six months before production started.

/ There were 11 architects and designers.

j Three barracks, each large enough to accommodate 1500 persons, was built

» to serve as dressing rooms for the mobs.

( A staff of nearly 100 men was used to check the extra talent into the studio,

j check out the costumes in the morning and check them in again at night and put

them in shape to be re-issued the next day. Not one costume or a portion of one
( was lost during the entire six months of filming. A remarkable record,
j A wig company established headquarters on two floors of one of the studio's

huge property buildings and kept a force of from 12 to 54 men and women there
/ to fit wigs and keep them in good condition.

j Furnishings and properties of other kinds, many of them rare and extremely

valuable, were gathered from all portions of the country, some even from France.

EXHIBITORS HERALD

September 15, 1923

"Rosita" a Pictorial Gem, Marks
Epic in Film Making

Mary Pickford s Latest Production Has Superb Direction and

Brilliant Acting

By JOHN S. SPARGO

rHIS latest Mary Pickford-
Unitcd Artists production, di-
rected by Ernst Lubitsch, is so
nearly flawless picture entertain-
ment that even the most captious
critic -would be hard put to find any-
thing to cavil at. Superb direction,
exquisite staging, brilliant acting
and remarkable photography arc
blended with an entrancing story
into the making of a wonderful pic-
ture epic. It is 8JOO feet in length,
length.

MARY PICKFORD has grown
up. Sans carls and childish
mannerisms -which earned to''
her the title of "America's Sweet-
heart," and with the aid of the won-
derful directorial taleVits of Ernst
Lubitsch, she has given us in "Ro-
sita" a pictorial gem which will go a
long way toward marking an epoch
in film making.

Shown for the first time to a criti-
cal audience at the Ritz-Carltoii, New-
York, on Aug. 31, prior to beginning
an engagement at the Lyric theatre,
"Rosita" pleased to such an extent
that there was no dissenting opinion
to the belief that it is screen entertain-
ment par excellence. W illi no modi-
cum of fame already attaching to
their talents as star and director. Miss
Pickford and Air. Lubitsch, in the
making of this thrilling and delightful
tale of Spanish romance, have add^d
an imperishable laurel wreath. "Ro-
sita" is a picture without a fault.

.Miss Pickford, in the child parts in
which we are so accustomed to sec her,
was delightful. As a grown up young
woman she is superb. Her role in
the name of this story — an impetuous
wild spirited but lovable young street
singer who attracts the amorous at-
tentions of a lewd king — calls for a
.great range of histrionic ability. In
the portrayal of this the popular little
star discloses emotional talents unsus-
pected even in one of her known
worth. She has developed from a
splendid dramatic actress of childish
parts into a brilliant emotional artist
of grown up roles.

$ ♦ . $

And all of the credit for making "Rosita"
a wonderful picture does not attach to the
acting of the s'.ar or the direction of Mr.

Liibitsch. The story, which is by Norbert
Falk, adapted to the screen by Edward
Knoblock, is tensely interesting and its
swift movement in delightful sequence
does much to enhance the value of the
plot as it is unfolded in scene after scene
of exquisite and often massive beauty.

The competent cast which supports Miss
Pickford can in itself truthfully be heralded
as an all-star aggregation. With Holbrook
Blinn as the lecherous, treacherous, pleas-
ure-loving king of Spain, with Irene Rich
taking the part of his stronger minded
queen, and George Walsh as the young
noble in love with Rosita, there are many
other well-known names in the cast.

One notable feature of the production is
the dearth of sub-titles. The picture is as
nearly cinematography perfect as is pos-
sible to make one without losing value in
straining for this effect. The dramatic
portrayal by the competent principals under
the direction of Mr. Lubitsch tells the story
clearly and thoroughly without the necessity
of resorting to many and talky titles.
* * *

The scene is laid in Toledo, Spain, in
the eighteenth century, when kings ruled
by right of royal prerogative. The king
in this story rules with a stern hand except
where women are concerned when his stern-
ness turns to weakness and he is easily
swayed by any new beauty who comes to his
notice. The annual carnival is on at To-
ledo, and the king, evading the watchful
eye of his queen, assumes a disguise and
mingles w ith the people.

He encounters Rosita. a hoydenish spit-
fire street singer — the idol of the common
people — and is captivated by the beauty of
her face. She is later arrested by the royai
troops for singing a seditious song and
placed in prison on a charge of treason.
On the way to the prison the officer in
charge of the guards is stopped by Don
Diego, a young Spanish nobleman who

pleads the innocence of the street singer
and asks for her release on the plea of
chivalry. A duel follows and the officer
is killed. Don Diego is taken to prison
and sentenced to be shot.

The king orders Rosita to be brought
to the royal palace, where he gives her fine
clothes and jewels in an endeavor to win
her favor. In this he fails, for she has
fallen in love with Don Diego. Her resis-
tance increases the king's infatuation and
Rosita, with her family, is permitted to live-
in the king's villa without the walls of the
city.

* * * \
In order to give Rosita a title the king
commands her to be married to Don Diego,
both to be blindfolded in order that their
identities may not be known to each other,
After the wedding Rosita tears off the
blindfolds and the young lovers recognize
each other. Rosita rushes to the king and
persuades him to arrange a mock execu-
tion. As soon as she is gone with this
written command, the king issues a new
order for Don Diego to be shot.

In the meantime the queen has learned
of her royal spouse's latest adventure and
takes a hand. Don Diego is led to the
place of execution, the shots are fired, Don
Diego falls and Rosita rushes to the form
of her prostrate lover, pleading in vain
that he give a sign that he still lives. She
orders the body taken to her villa, and
broken heartedly follows.

The King arrives there almost simul-
taneously and renews his pursuit of the
former street singer. She again repulses
him and attempts to kill him with his own
dagger when Don Diego arises and thanks
the king for his pardon. Crest-fallen and
ashamed the king leaves the villa and as
he enters his carriage he finds his queen
there awaiting him. and then learns that it
is her intervention which has upset his
plans and brought about a happy ending
to the love affair of Rosita and Don Diego.

Mary Pickford in the role of "Rosita," in her current United Artists production.

September 15, 1923

EXHIBITORS HERALD

Solon s to Attend Michigan
Convention to Discuss Tax

Organization Is Planning to Force a Showdown on
the Non-Theatrical Situation — Committees to
Meet Two Weeks Prior to Conclave

(Special to Exhibitors Herald)

DETROIT, MICH., September 5. — Instead of carrying its fight for
the repeal of the admission tax to congress, the Motion Picture Theatre
Owners of Michigan is reversing the situation and will bring congress —
that is, Michigan representatives and senators — to the state convention
at Jackson on September 25 and 26 to discuss the tax situation.

Taxation, however, will be but one of the important topics to be con-
sidered by the Michigan exhibitors, who have announced that the eight
hour day will not be observed during the convention, for which forty-eight
hours of business and pleasure have been planned.

Committees Named to Expedite Business Sessions

That the business of the convention may get under headway imme-
diately on convening, President W. S. McLaren has named committees on
the non-theatrical situation, admission tax, ways and means, constitution
and by-laws and general organization welfare and the members of these
bodies will meet in Detroit two weeks prior to the convention. It is be-
lieved that this plan will permit more efficient work by the convention.

Spans Gap in Period

Of Fairbanks Film

"Richard the Lion Hearted"
Records Palestine Battles
Of King Richard

(Special to Exhibitor? Herald)

LOS ANGELES, Sept. 5.— Another
chapter in the screen history of the
Crusades and England will be pictured
with the publication of Allied Producers
and Distributors of "Richard, the Lion-
Hearted." This Associated Authors pro-
duction, adapted from Walter Scott's
novel, "The S^lisman," while it forms in
itself a complete?- and finished narrative at
the same time supplies a gap in the story
of "Douglas Fairbanks in Robin Hood,"
it is announced.

Shows Palestine Adventures

Combined with the Douglas Fairbanks
feature this picture presents a pictorially
comprehensive record of that historical
period between the time King Richard
left England on the third crusade until
his return. The story of the "lion-
hearted" monarch's adventures in Pales-
tine has been pictured with the strong
appeal of romance and poignant heart in-
terest, it is said.

Wallace Beery, whose convincing por-
trayal in Fairbanks' picture again plays
the part of King Richard. Kathleen Clif-
ford is cast as Queen Berengaria and
Marguerite de la Motte as Lady Edith
Plantagenet. John Bovvers is seen as Sir
Kenneth, Knight of the Leopard. Other
players are Charles Gerrard, Tully Mar-
shall, Clarence Geldert, George Seigmann
and Wilbur Highby.

Has Been Lavishly Produced

"Richard, the Lion-Hearted" is said
to have been lavishly produced, picturing
hundreds of riders, archers and swords-
men in thrilling conflicts and battle
scenes between the Crusader King's
armies and the hordes of saracens from
whom King Richard sought to wrest the
Holy Land and the Holy Sepulchre.

Five Acker man- Harris
Houses Change Hands

(Special to Exhibitors HeraTHI
LOS ANGELES, Sept. 5.— This week
control of five theatres in northern
California passed from the Ackerman &
Harris interest to Turner and Dahnken,
the West Coast Theatres, Inc. and the
Junior Orpheum Circuit. Approximately
$1,200,000 changed hands in the deal.

The T. & D people first bought the
five theatres. They leased the first, the
Stale Theatre at Sacramento, to the
Orpheum Circuit for eight years. They
then sold the State at Stockton and the
Hippodrome at Fresno to West Coast
Theatres, »Inc retaining the State at
Oakland and the Hippodrome at Sacra-
' mento. v ' - '. - *- ' - •

Six Troy Playhouses

Cut Price to 10 Cents

(Special to Exhibitors Herald)

TROY," N. Y., Sept. 5— As the result
of first one owner dropping to a ten
cent admission^ and then others follow-
ing, six of the downtown theatres in
Troy, are now charging a ten cent ad-
mission. The six are the Astor, Rose,
Colonial, King, Palace and Alpine. The
Bijou and Lansing, residential houses,
charge fifteen cents.

The first run houses of the city are
the only ones charging an admission
price in excess of these figures.

The plan to have Michigan con-
gressmen and senators in attendance was
decided upon following the sectional meet-
ings held for the purpose of seeking relief
from the tax burden.

Richey to Produce Data

A vast amount of data and vital informa-
tion has been secured in this manner by
H. M. Richey, general manager of the
Michigan organization.

It is well known that this year the
Michigan organization intends to call a
showdown on the non-theatrical situation
in that state. The situation, which is said
to be growing worse : each year, has as-
sumed -dangerous proportions for the smal-
ler theatre owners, say Michigan leaders,
and despite the fact that few larger theatre
owners are affected, must be handled
vigorously by the association, which is for
the protection of all.

Probably the most unusual of these cases,
according to exhibitor leaders, occurs in
the smaller cities which are served by one
theatre owner who is buying from six or
eight of the producing companies, but can-
not buy all of the product. Other com-
panies, failing to sell him, sell churches
and schools, thereby setting up for him
unfair competition. In such a situation
many of the exchange managers, declare
Michigan officials, are forced into such a
course by the insistence from New York

"I would never be an exchange
manager. I am afraid I would
have to laugh at the comedies
while the customers were
around."

E. E. Sprague

Lyric Theatre, Goodland, Kans.

makes the above statement in the
third of his series of articles on
"Out in the Sticks," which appears
on page 68 of this issue. Being a
former newspaperman, Mr. Sprague
is able to speak from the exhibitor's
point of view in a style which is
interesting, entertaining and en-
lightening.

You miss some real treats every
week in the HERALD unless you
read it from cover to cover.

that the territory yield more revenue. The
Association has many suggestions to
handle this situation, but nothing definite
has been done. The convention will make
some solution to this problem it is thought.
Record Crowd is Expected

A record breaking crowd is expected at
Jackson by virture of the successful con»
vention held there two years ago, so suc-
cessful that the delegates at Flint last year
voted unanimously to meet in Jackson this
year. The wonderful entertainment pro-
vided by W. S. McLaren in cooperation
with the local exhibitors of Jackson will
make that convention one that the exhibi-
tor will not soon forget.

The past year in the organization has
been a very successful one. The organiza-
tion is prepared to show that for every dime
expended for organization in Michigan,
the exhibitor has been returned $1 in ad-
dition to the protection of the Associa-
tion; this thru legislation, insurance, ad-
justments, etc.

Players Go to Genoa

For Inspiration Film

(Special to Exhibitors Herald)

NEW YORK, Sept. 5.— Ronald Colman
who is to be leading man for Lillian Gish
in her next production, "Romola," and who
plays opposite Miss Gish in "The White
Sister," which is to have its premiere at
the Forty-fourth Street theatre, September
5, Herbert Grimwood, English actor, Fran-
cisco Puglia and Miss Amelia Summer-
ville, were among the passengers on the
Conte Rosso, boend for Genoa where scenes
for the picture will be taken.

Dorothy Gish will appear with her sis-
ter, Miss Lillian, in this production to be
made by Inspiration Pictures, Inc.

Comedy Cop Taboo

(Special to Exhibitors Herald)
LOS ANGELES, Aug. 28.— The mak-
ing of comedies burlesguing policemen
may be taboo in Los Angeles as the new
Chief of Police August Vollmer de-
nounces them heartily, calling them incu-
bators for crimes and they sow the seeds
of contempt for authority, he says.

EXHIBITORS HERALD

September 15, 1923

Exhibitors With Vision Influence
Press Cooperation

Says LYNDE DENIG

Country's Biggest Newspapers Conduct Motion Picture
Departments as Essential Editorial Feature

(Special to Exhibitors Herald)

NEW YORK, September 5. — Pictures are better (with stress on the
"are.") Theatre conditions are improved. These two factors, in
association with many others, are reflected in the liberal space given
to motion picture production, distribution and exhibition in the country's
largest and smallest newspapers, and the attitude on the part of these
papers to consider screen news as an essential editorial feature.

THIS is the opinion of Lynde Denig,
publicity editor for Associated First
National, who has just returned to
New York after a survey of newspaper
conditions in the East, South and Middle
West.

While he finds several reasons why the
"conservative newspapers in the key cities
are opening their columns more freely to
motion pictures," Mr. Denig believes a
great share of the credit is due "to im-
proved conditions brought about by ex-
hibitors with the vision, artistic discrim-
ination and courage needed to elevate a
motion picture house into a local institu-
tion."

* * *

In this respect he mentions such men
as Sam Katz of Chicago, A. H. Blank of
Des Moines, John H. Kunsky of Detroit,
Robert Lieber of Indianapolis, Harry
Crandall of Washington, Harry Davis of
Pittsburgh, Shouras Brothers of St. Louis,
and Guy Wonders of Baltimore, declaring
that these theatre owners "have won the
respect of newspaper editors by reason of
their accomplishments."

Continuing, he says: "No newspaper
can afford to ignore a town institution
patronized by men and women regarded
as the best patrons of the big advertisers.

"Irrespective of advertising, although of
course current attractions are advertised,
conservative newspapers are coming to
look upon the better picture theatres as an
essential factor in the life of the city
which must be covered adequately in their
columns.

"Surely it is a matter of far-reaching
importance that publications such as the
Kansas City Star and the Louisville Cou-
rier-Journal should deem it worth while
to conduct motion picture departments,

not as an adjunct to the advertising office,
but as an essential editorial feature."
* * *

In citing his reasons for the furtherance
of press cooperation, Mr. Denig declares
that credit for the present encouraging
condition cannot be appropriated by ad-
vertising departments "save in a secon-
dary capacity."

Production of pictures "worthy of
arousing intelligent discussion" and the
decrease in the number of roadshows are
other factors contributing to the encour-
aging situation.

New Company to Take
Americans to France
For Film Production

(Special to Exhibitors Herald)

NEW YORK, Sept. 5.— Reginald
Ford, of Paris and London, who is in
New York, declares that he has recently
completed the final negotiations whereby
American producing units will be taken
to Europe and pictures will be produced
on the other side in European settings.
The capital for the enterprise, Mr. Ford
says, has been supplied by some of the
most important men in Paris, including
prominent bankers and men connected
with various big industries in no way
affiliated with the screen. They have,
however, already surrounded themselves
with experienced motion picture folk and
are assured of the success of their
enterprise.

Mr. Ford states his productions will
be produced for the American market,
and that is the reason for bringing en-
tire American units to the other side.
Pearl White, he states, is the first Ameri-
can screen star of importance to be
signed by the organization. The first
American director to affiliate himself with
the new organization is Edward Jose, who
will direct Miss White's first vehicle.
Production is scheduled to start this
month.

Robert Edeson III

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5. — Robert
Edeson, noted stage and screen actor, is
suffering from blood poisoning and in-
fluenza in his home here, and is reported
in a serious condition.

Sues Fisher Company

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— Virginia
Lee Corbin, child actress has sued Fisher
productions for $11,500 alleging breach of
contract.

Press
Cooperation

Concrete evidence of the situation
as presented by Lynde Denig on this
page is found in the appended edi-
torial, clipped from the "Minneapo-
lis Tribune" by Theodore L. Hays,
general manager for Finkelstein &
Ruben, Minneapolis exhibitors. The
editorial reads:

The Film Growing Up

Signed proof that the "Greater Movies"
movement is something more than a phrase
was afforded Minneapolis this week in the
showing of a picture entitled "Hollywood."
Here was a film which made it plain that
the screen could invade the field of satire,
and acquit itself intelligently and success-
fully. It has always been admitted that
the screen could do melodrama incompar-
ably, and that it could cope with broad
comedy passably. But many people have
insisted that it was permanently wedded to
melodrama and broad comedy. They have
declared that the finer values of the thea-
ter, characterization, high comedy, satire,
poetry and philosophy, lay hopelessly out-
side its range. That this certainly is not
the case as regards satire must be evident
to everyone who saw "Hollywood." The
satire here was gentle and unforced, and
on a high Literary plane.

In achieving accuracy of externa] de-
tail, it has long been conceded that the
film could far surpass the more ambitious
literary forms, the novel and the play.
Thus while Frank N orris and Bret Harte
in the past have been admired for their
success in portraying the external details
of California, it could be contended by
nobody that a reader of N orris or Harte
would ever get so accurate a mental pic-
ture of California as the spectator who
viewed a picture like "Hollywood." In
this respect, the film is mechanically able,
without an effort, to outdo the painstaking
achievements of our most gifted authors.
We have had many instances of the film's
knack in this respect before. Usually,
however, the spectator of taste has been
torn between admiration for the astonish-
ingly accurate periphery of objective de-
tail and the fourth-rate enclosure of shoddy
plot. A film like "Hollywood" makes it
apparent that a film can be sound through
and through — that it may set forth a sa-
tirical story and maintain it on the same
high level that it maintains the mere ex-
ternal details.

All in all, a film like "Hollywood" is a
happy sign for the future. It proves that
the film is growing in dignity, in taste,
and in intellectual stature. It proves
that as an art it may soon stand shoulder
to shoulder with the short story, the novel,
and the play. No person who saw "Holly-
wood" can ding to the attitude that the
film is permaaently to remain a negligible
artistic force. The film is growing up.

Russia Lifts Import

Embargo on Pictures

(Special to Exhibitors Herald)

WASHINGTON, D. C. Sept. 5.— Rus-
sia will soon be a further market for
American films. According to reports
reaching the Department of Commerce,
this country, which has long been closed
to films, has lifted the import embargo
on pictures.

A Swedish firm according to the re-
ports, has already sold rights in Russia
on a number of Swedish productions.

Producers Form Body

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— Fifteen
leading producers have formed a new or-
ganization with Frederick Beetson, Will
Hays' representative, as secretary. There
are no other officers at present. The body
is known as Association of Picture Pro-
ducers.

Fight Films Held
Up in Chicago

Efforts to date to obtain permis-
sion to show pictures of the Demp-
sey-Gibbons fight in Chicago have
met with failure. Chief of Police
Collins has refused to issue a per-
mit until the legality of their ap-
pearance in the state is determined.

Sponsors of the film, who sought
to emulate the procedure employed
by Tex Rickard last year in paying
the fine of $1,000 on the Dempsey-
Carpentier pictures were informed
that this method would not be
tolerated and that they would place
themselves in a position of being
liable to the full penalty.

The Chicago attitude toward the
pictures is regardel as indicating
the probable action which may be
taken in other cities of the country.

September 15, 1923 EXHIBITORS HERALD 37

Film News
in

Pictures

PICTORIAL SECTION

of Exhibitors Herald

Issue of September 15

Stories Told

the Camera

"Come on, Joe, just one," pleads Bruno. Then the fade-
out. Joe Rock has just completed the ninth of his series
of comedies for Grand-Asher. It is titled "The Bill Col-
lector." Others are "Rolling Home," and "It's a Bear."

Patsy Ruth Miller, Goldwyn star, presents the Goldwyn
Cosmopolitan cup to the exhibitors who won the tug-of-
war which featured the first annual field day held by the
theatre men and the exchange employees in the Los An-
geles territory at Hermosa Beach. Several hundred at-
tended the event.

Johnny Hines and Harry M. Warner do a "Romeo and
Juliet" act while Johnny signs a Warner Brothers con-
tract. Hines has completed his first picture for the
company, a screen version of the George M. Cohan
play, "Little Johnny Jones." This special has already
had its Broadway premiere.

EXHIBITORS HERALD

September 15, 1923

Here's something for all you Izaak Waltons to gaze at
with envy. Jack Coogan, who is producing "Long Live
the King," in which Jackie stars, for Metro, realizes a
life's ambition and captures a 114-pound tuna after a 56-
minute struggle.

Buster Collier imitates the leaning tower of Pisa while
Myrtle Stedman and Frank Borzage smile their ap-
proval. Collier and Miss Stedman will have important
roles in "Against the Grain," which Borzage will pro-
duce for First National. This will be Borzage's second
attraction for the distributing company.

"I may be all banged up after my first riding lesson, just
the same my admirer thinks of me and sends me flowers,"
opines Louise Fazenda, one of the "diggers" in Warners'
version of Belasco's play, "The Gold Diggers."

Julius (right) and Abe Stern, officials of Century Film
Corporation, have just celebrated their twelfth year of
motion picture producing. They have spent six of those
years in producing Century comedies, which are dis-
tributed by Universal Film Exchanges.

So diversified are the roles an actor is called upon to
portray that he must be familiar with all forms of en-
deavor. For instance, Constance Talmadge had to learn
fencing from Fred Cavens before she could start work
on "The Dangerous Maid," her next for First National.

September 15, 1923

KXHIBITORS HER A I. I)

Sessue Hayakawa has signed an agreement with Marty
Schwartz (left) and M. H. Hoffman, vice-president and
general manager of Truart, whereby the star will appear
in twelve productions over a period of three years.
Truart likely will distribute the pictures.

Helene Chadwick, who will make her reappearance on
screen in the Rupert Hughes-Goldwyn picture, "Law
Against Law," has a protege in Pagan, nephew of Strong-
heart, the famous canine star of motion pictures. Pagan
may be trained for screen career.

Unique sets adorning the forthcoming F. B. O. attraction, "The Dancer of the Nile," which P. S. Earle produced for Film
Booking Offices. Carmel Meyers and June Elvidge are featured in this Oriental presentation. This is but one of a wide
variety of subjects to be offered by F. B. O. during the coming season. One of the early publications will be Emory
Johnson's new production, "The Mail Man," which is fourth in his series of pictures dealing with the people in public
service. This picture is nearing completion with Ralph Lewis again in the featured role.

EXHIBITORS HER

ALD

September 15, 1923

While reviewing production activities on Paramount's Long Island
studio, Adolph Zukor stopped long enough to talk to Mary Eaton,
Paramount's new luminary, and Sam Wood, who is producing "His
Children's Children" for F. P.-L. distribution. Miss Eaton received
her theatrical training in the Follies.

Elmer Harris of Associated Authors, which distributes through Allied
Producers & Distributors, discusses the script of his original story,
"No More Women," with Director Lloyd Ingraham and members of
the cast, the featured players of which are Madge Bellamy, Matt
Moore, Leo White and Stanhope Wheatcroft.

Barbara La Marr and the little tot she has
adopted. Miss La Marr is playing part of
a titled Russian adventuress in Metro's
"Strangers of the Night," which Fred Niblo
directed.

Jane Novak has been loaned by Chester
Bennett to Maurice Tourneur for the lat-
ter's next picture for First National,
"Jealous Fools." The feature is being
produced by M. C. Levee at United
Studios.

Colleen sees things. Lloyd Hughes, leading man to Colleen Moore in
"The Huntress," a First National attraction, has taken up the study of
astronomy between scenes at United Studios. "Ooh, lookit the terrible
thing on the moon," says Colleen, as Lloyd endeavors to prove to her that
there are fierce monsters walking around on the planets. Apparently he's
proved his point.

September 15, 1923

EXHIBITORS HERALD

Dedic Velde, well known French-
American pantomimist, is to make
a series of two-reel comedies for
Lighting Film Corporation. Work
has started on the series.

Left to right: John Ragland, Harold
Lloyd's Eastern representative; W. R.
Fraser, Lloyd's General manager, and
Elmer Pearson, vice-president of
Pathe, snapped at Hall Roach studio.

Striking photograph of Peggy Shaw, former Follies girl, who has been
engaged by Fox Film Corporation to play leading roles in the company's
forthcoming product. She is working at the West Coast studio. Miss Shaw
is one of the many girls who have found the studios more to their liking
than the footlights of Broadway. Announcement of her first picture will be
made shortly.

Here's a suggestion for next New
York golf tournament. Marjorie Daw,
appearing in First National's "Ashes
of Vengeance," is shown playing
beach golf. Imagine our film execu-
tives hitting the pill in bathing suits.

EXHIBITORS HERALD

September 15, 1923

9/uWEEK inNEWYORK

THE W. W. Hodkinson Company, per
Bruce Gallop, per George Harvey, per
Ned Holmes gave a personally con-
ducted tour last week to the classic pre-
cincts of New England, where witches
were wont to roam at will until an ex-
cited populace burnt and hanged a few
in discouragement of the growing habit
of casting spells.

Manchester-By-The-Sea, the fashion-
able North Shore resort, was the objec:
tive of the tour and the guests were half
a dozen trade paper editors and reviewers.

When the invitations came to go to
Manchester to see the projection of a
picture, there was much wondering
whether or not some one had cast a spell
on some one over at the Hodkinson office,
for Manchester B.-T.-C. is a long way
to go to see a picture. However, all who
made the journey are willing for more
spells to be cast if the picture they are
to see proves as interesting as did "Puri-
tan Fassions," the Film Guild picturiza-
tion of "The Scarecrow," the latter being
the name under which the story was
shown as a Broadway stage production.

The occasion of showing the picture at
Manchester was a huge charity entertain-
ment given by the society women of the
North Shore under the leadership of Mrs.
George H. Lyman, the proceeds being
donated to the American Memorial Hos-
pital for the children of Rheims. The
picture was played at a $3 top and the
packed house indicates that the hospital
fund will be given a good lift.

"Puritan Passions" is the second am-
bitious effort of the Film Guild — "The
Cradle Buster" being the first — and with
these two as a criterion we can stand
a lot more from this source.

The first stage of the trip was made
by boat to Boston. There the party was
entertained at luncheon at the Harvard
Club by Vice-President Monroe, of the
Hodkinson Company, and at dinner at
the Copley-Plaza by George Harvey — the
reviewers of the Boston daily papers also
being guests at the latter function. Auto-
mobiles took the party from Boston to
Manchester.

A good time was had by all except
George Harvey, who had all the work to
do.

* * *

And besides the discovery of a good
picture, another was made. The second
Christopher Columbus act has to do with
Lon Hacking, live wire manager of the
Boston Branch of Hodkinson. Lon took
some of the visitors with him in his car
to Manchester. After riding with that
bird, through a maze of traffic on a wet
night, and making thirty miles in a few
minutes over an hour, we are all willing
to give him a testimonial as an auto
driver whenever he gets tired selling film.

* * *

Jesse Lasky is here from the coast to
confer with Adolph Zukor and Sidney Kent
on Paramount production matters. Just
before leaving Hollywood Mr. Lasky saw
"Ruggles of Red Gap" and immediately
signed Director Jim Cruze to a five year
contract.

* * *

According to Broadway rumor — which
could not be verified at the Faramount
offices — Famous Players last week signed
up two other illustrious members of the
picture-making fraternity. These are Sid-
ney Olcott and Forest Halsey, both of
whom are said to have placed their John
Hancocks on the dotted lines for long
terms.

Another Broadway rumor is to the
effect that Louis J. Selznick will soon
make his return to activities in the in-
dustry by the announcement of several
pictures ready for distribution.

* * *

E. A. Eschmann. general manager of
distribution for First National, is back
from Chicago, where he conducted his
first sales meeting for the big circuit. Mr.
Eschmann says Chicago looked pretty
good to him, with "Ashes of Vengeance"
at the Roosevelt; "Her Reputation" at the
Chicago; "The Scarlet Lily" at the State-
Lake; "Circus Days" at the Riviera,
Tivoli and Rialto: and "Penrod and Sam"
at the Central Park.

* * *

Big Productions and a two dollar top
are the order of the day in New York.
With the "Green Goddess" going full
blast in its second week at the Sam H.
Harris Theatre: and "Ashes of Ven-
geance" moving out of the Apollo to
make room for another attraction pre-
viously booked; this week will see the
advent of the following at "legitimate"
houses, given over at the time for
pictures:

"Rosita (Mary Pickford) at the Lyric.

"The Hunchback of Notre Dame"
(Universal) at the Astor.

"The Silent Command" (Fox) at the
Central.

"If Winter Comes" (Fox) at the Times
Square.

"The White Sister" (Lillian Gish) at
the Forty-fourth Street.

* * *

A. M. Botsford, Paramount advertising
manager and the second hardest working
man in the industry — guess who is No. I —
i.f back at his desk after a week's vacation
spent at- Martha's Vineyard. After the sec-
ond day back Botsford positively refused
to contribute to a fund for the erection of
a monument to the memory of the man who
invented work.

* * *

Carl Anderson, of Anderson Pic-
tures, left Sunday for the West Coast to
look after production matters. En route
he will stop over in Chicago and a number
of other distribution points, returning to
New York in about three weeks.

* * *

Writes a veracious press agent:
"In order to imbue the members of the
cast with the true spirit of the French in
"The French Doll," Mae Murray insisted
that all titles be spoken in French by the
players during the making of the produc-
tion."

All of which will be quite helpful to
fans while looking at the picture and
reading the titles, in addition to informing
them that the titles to pictures are written
first and then the picture made.

* * *

"The Covered Wagon" is in its twenty-
fifth week at the Criterion and from pres-
ent indications will spend most of the
winter domiciled at that playhouse. The
runs of this Paramount prize are con-
tinuing at Boston, Chicago and Holly-
wood, and it will not be presented in any
other theatres or cities for some time.

* * *

The big sign which is being erected
along the Broadway side of the Claridge
Hotel, and which blocks off the entire
second floor of that hostelry, is rapidly
nearing its structural completion, and
there is much speculation as' to what it
will advertise. Some of the wagers are
that it will be something about a diminu-
tive and aged metropolitan city.

John S. Spargo.

Heads Advertising
Staff of F. N.

BOB DEXTER

GETTING oneself a position as adver-
tising and publicity director of an or-
ganization as big as Associated First Na-
tional Pictures, Inc., after twenty-seven
years of earthly existence is no small ac-
complishment. Bob Dexter, who has suc-
ceeded C. L. Yearsley to this position, saw
the light of day in Australia about the
time they were getting ready over here
to fight the Spanish war. The son of a
noted Australian journalist, Bob entered
the newspaper world in his native land.
He became acquainted with Mr. Yearsley
while the latter was in Australia in charge
of the publicity of the J. D. Williams
Amusement Enterprises, and when Years-
ley returned to America, Young Mr. Dex-
ter, then twenty-one years of age, succeeded
him to the important post. Following this
he served as publicity manager for Selz-
nick in Australia.

But Yearsley was not content to leave
such talent in far off Australia, so after
the organization of First National, Bob
came to New York and immediaately be-
came Yearsley's assistant in the advertis-
ing department of First National. Here
he remained until two weeks ago, when,
after Mr. Yearsley's resignation from the
post of advertising director to become chief
of the poster department for First National,
he was promoted to the position so long
held by Mr. Yearsley.

Bob journeys to the First National office
every morning from Jackson Heights, for
despite his journalistic cane and the rakish
angle of his fedora, he is fast becoming
a dyed-in-the-wool suburbanite. He has not
as yet found time in his busy young life
to develop any hobby, although it is re-
ported that he held several swimming rec-
ords in his native land. Incidentally, Bob
spends his spare moments in writing fic-
tion for the popular magazines. When
weary of literature he becomes a cartoonist
— having served an apprenticeship in this
work in Australia.

September 15, 1923

EXHIBITORS HERALD

Select Mayo to Play
Injured Actor's Role
In Goldwyn Feature

(Special to Exhibitors Herald)

NEW YORK, Sept. 5.— Because of
the accident which befell James ^ Kirk-
wood, leading player in Goldwyn's film
version of Joseph
Her gesheimer's
"Wild Oranges,"
Frank Mayo has
been selected for
the part and the
picture will be
entirely refilmed.

At the time Mr.
K.irkwood w a s
thrown from his
horse, suffering a
fracture of the
skull from which
he is happily re-
covering, but
which will neces-
james Kirkwood sitate his absence

from picture work for sometime. Director
King Vidor had completed all of the
exterior scenes for this production and
had Drought the company back from
Georgia to the studio where he expected
to begin photography on the interiors
last week.

The interiors were but a small part
of the scenes in "W ild Oranges." It is
estimated by the Goldwyn production de-
partment that the loss entailed in retak-
ing the film will be $75,000.

Cameraman Is Author

Of Story for Screen

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— Produc-
tions of South America, a new film com-
pany which is backed by the Peruvian
government and has exclusive motion
picture rights in Peru, announces the
launching of its first production, "The
White Queen," in this city. The story was
written and put into continuity by Don
Robert Catlin, short-story writer, world
wanderer and cameraman.

"The White Queen" is Mr. Catlin's first
direct screen story and first continuity,
his only experience in photoplay writing
having been with an extension course
given by the Palmer Photoplay Corpora-
tion. The picture is to be directed by J.
Barstow Budworth, president of the or-
ganization, and after the first episode it
is to be filmed in the locale of the story,
two deserted Inca cities and the moun-
tains and jungles of Peru.

Fox Theatre Chain Extends
Through U. S. Into England

Opening of Oakland, Cal. Completes Coast to Coast
Circuit in America— Palace In London
Is Leased by Producers

(Special to Exhibitors Herald)

NEW YORK, September 5. — The William Fox theatre circuit is now
an international organization.

Opening of the Oakland at Oakland, Cal., the latter part of August
marked the extension of the producer's chain from coast to coast in this
country. News that the Fox theatre organization has invaded England
is contained in the announcement that a lease has been negotiated where-
by Mr. Fox assumes control of the Palace in London.

"If Winter Comes" to Open British House

Mr. Fox has selected "If Winter Comes," a story of contemporary
English life by A. S. M. Hutchinson, to open the London Palace. The
opening attraction at the Oakland was the J. Gordon Edwards production,
"The Silent Command," which had its premiere in New York on Septem-
ber 3 at the Central.

Progress Pictures to

Open Dallas Office

(Special to Exhibitors Herald)

ALTANTA, GA., Sept. 5.— Progress
Pictures, Inc., is to open a new office in
Dallas, Texas, in addition to the ones
at Atlanta, Ga., New Orleans, La., and
Charlotte, N. C., it is announced by A. C.
Bromberg.

Perry Spencer, brought to Atlanta
from the Grand theatre, Brunswick, Ga.,
will have the direct publicity and exploita-
tion for all Progress offices in the terri-
tory controlled by Mr. Bromberg.

Mayer to Build Studios

(Special to Exhibitors Herald)
LOS ANGELES, Sept. 5.— B. P. Schul-
berg has taken over the entire Mayer-
Schulberg studios. Louis B. Mayer an-
nounces that he will erect a studio of his
own, to cost one and a half million.

Opening of the Oakland, which is man-
aged by S. Barret McCormick, proved to
be one of the most auspicious screen events
on the Coast. Motion picture stars from
Los Angeles, officials from Oakland and
San Francisco and notables from the East
were in attendance.

Tom Mix and Tony at Opening

A feature of the affair was the arrival
of Tom Mix riding through the lobby and
down the center aisle on his talented horse,
Tony. The two were greeted by a burst of
applause.

Members of the faculty and students
from the University of California at
Berekeley rubbed shoulders with luminar-
ies from the studios at Hollywood and with
officials of California's leading cities.

In selecting "If Winter Comes" as the
opening attraction at the Ix>ndon Palace,
Mr. Fox has created exceptional interest
among British playgoers. It is expected
that the premiere will be attended by Brit-
ish royalty and literary leaders.

Author Commends Producer

Mr. Hutchinson, who personally edited
the production, has cabled the following
endorsement of the picture to Mr. Fox:

"I have just viewed your film version of
'If Winter Comes.' It is an absolutely
faithful rendering of my novel filmed al-
most page for page and without any de-
parture from the narrative. The characters
step out of the book and do precisely as
they did in the book. I think it will de-
light all who liked the novel and my thanks
are gladly given to all concerned, actors
and producers alike."

Mr. Fox has arranged for an orchestra of
seventy-five pieces to lend the proper ac-
companiment to the picture on the occasion
of its London premiere.

W. C. Quimby Taking
Over Ft. Wayne House

(Special to Exhibitors Herald)

FORT WAYNE, IND., Sept. 5.— Ne-
gotiations for the transfer of the Palace
theatre in this city, one of the most beau-
tiful playhouses in the middle west, are
nearing completion, it has been learned,
and new owners are expected to take con-
trol soon. W. C. Quimby, owner of three
houses in Fort Wayne, it has become
known, is buying fifty per cent of the
stock of the holding company, and is
leasing the remainder for a period of
twenty years.

The deal is said to involve a considera-

tion of $500,000. The theatre has been the
leading vaudeville house in Fort Wayne
for many years and is at present playing
stock. The future policy of the playhouse
has not been determined.

Bowes on West Coast;
To Announce Star and
Director for "Ben Hur '

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— Edward
Bowes, vice president of the Goldwyn
and Mrs. Bowes, whose stage name was
Margaret Illington, have arrived at the
Goldwyn studios at Culver City, where
Mr. Bowes will confer with ADrariam
Lehr, vice president in charge of produc-
tion, regarding general production pol-
icies.

Final details for the producing of "Ben
Hur" will be decided upon during Mr.
Bowes visit. After a preliminary con-
ference between Mr. Bowes, Mr. Lehr
and June Mathias, Goldwyn editorial di-
rector, who has prepared the scenario for
Lew Wallace's story, it was stated that
a definite announcement regarding the
director for "Ben Hur" would be made
first. Then will come the announcement
of the actor who will play the coveted
role of Ben Hur.

"Just now the film industry is in a
very interesting position," said Mr.
Bowes. The public is showing a con-
tinuously increasing interest in pictures
and there has been a notable advance, I
believe, in the type of photoplays which
have been produced — a far greater ad-
vance than in any other branch of ar-
tistic endeavor."

Constance Wilson and
Naval Officer Married

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— Constance
Wilson, sister of Lois Wilson, was mar-
ried last week to Ensign C. C. Lewis, Jr.,
of the U. S. S. Arizona of the Pacific Fleet,
at the Mission Inn, Riverside, Cal. Only
the immediate relatives of both families
attended the ceremony.

It is a case of romance winning over
ambition and Miss Wilson is cheerfully giv-
ing up her opportunity for success in mo-
tion pictures. Hier talents as an actress
were first discovered while on location in
Utah with her sister Lois who was playing
a leading role in the James Cruze produc-
tion "The Covered Wagon."

EXHIBITORS HERALD

September 15, 1923

Star of 1893 to
Settle on Coast

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 5.— This
city is to become the home of the
first film star .

The stellar light in question ad-
mits to having been the genesis of
the present day flock of cinema
luminaries.

It is Mrs. Amelia Manley who
claims the distinction. And she
presents a wonderful claim to the
title. She is not talking about 1900
or 1906 or 1910 or other days in
which the first flight of stars, some
of who are still at it, appeared but
of 1893. If you want to know how
far back that is it is the year of
the World Columbian Exposition at
Chicago.

Mrs. Manley with her husband,
since dead, worked experimentally
for Thomas A. Edison in picture
making that year and the particular
film was ' Supper in Hades."

They

Say —

A presentation of discussions on
topics of interest to the industry by
men and women of prominence in
screen activities.

David Belasco Says:

. In the following article David Belasco,
noted stage producer, discusses the question
of what elements the motion picture pro-
ducer should look for in a stage play to
make a successful screen version. Several
Belasco plays are now being produced by
Warner Brothers.

"The above question is one that em-
braces every possible element that can
present itself as an entertainment value.

"In the first place, you will wonder if
I believe that a stage play can more than
duplicate its success in a screen version.
Without a great deal of hesitation, I can
answer: Yes. And, on the other hand, a
stage production can be absolutely ruined
in its cinema version. A great many pro-
ducers do not take the construction of a
play into consideration when they secure
the rights for a screen version. They be-
lieve the fact that the play has been es-
tablished as a Broadway success, the
same success will be duplicated on the
screen. And many a fine play will make
an equally bad screen production.

"Again, the producers make a big mis-
take when they do not consider the draw-
ing power of the play they select. No
matter how big a success a New York
production will be, the knowledge of its
presence along Broadway will not be as
far-reaching as a screen version. The ad-
vertising matter will carry the line,
'Adapted from the Broadway success of
the same name,' and that will mean ab-
solutely nothing to a great many people.
Along with this thought, I can say that
I have known of a great many plays that
could hardly be called New York suc-
cesses, and yet they are filmed and cred-
ited with being a sensational Broadway
hit.

"To my mind, a play must have a real,
human story, with an attractive and ap-

pealing background to be adaptable to
the screen. If these elements are con-
tained, there is no reason why a motion
picture cannot be greater than the play
from which it was taken.

"In selecting a play for production, I
have always taken many things into con-
sideration. There is my star who must
have a role that is suited to her. There
is the story, which must have an appeal
for all kinds of people. And there is the
background, the setting, in which the
story must unfold itself. This background
is a highly important factor, mind you,
and it makes and unmakes many plays.

"Take 'The Gold Diggers,' for instance,
a play which enjoyed a long stay on
Broadway and duplicated its success on
the road. 'The Gold Diggers' owed a
great deal of its success to the clever dia-
logue. I explained this. But new things
were pointed out by the motion picture
people — things that would give a big box-
office power to the screen version of the
stage play.

"The dialogue would not be entirely
lost, because subtitles distributed here
and there could give light comedy
touches. The different characters to in-
terpret the different roles could be se-
lected from an intelligent group of picture
actors and actresses and the large salary
list, such as we pay in a stage production,
would only' continue throughout the
period of the actual filming before the
camera.

"But the atmosphere — that was what
seemed to count. A stage and the interior
of a theatre could be presented in the
films, such as no theatrical production
could ever do. A huge ballet, gorgeous
costumes and dancing numbers could be
presented, with occasional flashes at in-
teresting scenes back-stage and in the
dressing rooms of the chorus girls. All
these elements would contribute their bits
to make the screen version into a gigantic
production, appealing to the film audi-
ences everywhere, as no stage production
could ever duplicate.

"All these elements along with the rep-
utation of a Broadway success that was
also a success in its presentation through-
out the larger and smaller cities, would
add to. its drawing power in the picture
house. And also, the tremendous amount
of publicity — -columns of it — that heralded
the stage play, would lend itself in no
small way to the success of the screen
version.

."Another example of a great play that
should make a great film production is
'Tiger Rose.' 'Tiger Rose,' as most peo-
ple will remember, shows the struggles

of a girl — a wild cat of the Canadian
woods. On the stage, we must put our
locations on canvas. For the screen ver-
sion the Warner Brothers have gone to
great expense to take the entire cast, stu-
dio staff and technical staff into the wilds
of Yosemite Valley. Beautiful back-
grounds will surround the fascinating
story of the wilds. And to make this
'Tiger Rose' into an even greater picture,
Lenore Ulric. who starred in the stage
production, will be seen in the screen ver-
sion. What more could one ask for?

"Yes, the motion picture, undoubtedly,
can be greater than the play from which
it was taken, if the selection of the play
has been in good taste. But to look things
squarely in the face, producers of today
are beginning to see the ways of us folks
of the spoken drama. They are learning
that our construction is much the same
as their own. It will be but a time when
they all will realize the power of a pow-
erful story on the screen, and how much
greater it can be made under God's blue
sky in a setting that Nature has contrib-
uted of her own free will."

Many Companies Given
Charters During Month

(Special to Exhibitors Herald)
ALBANY, N. Y., Sept. 5— Motion
picture companies incorporating in New
York state during the summer months
have held their own, both in number and
in the amount of capitalization repre-
sented. Twenty-two companies received
charters during the past four weeks and
these revealed a total capitalization of
$772,200. The newly formed companies,
with the individual capitalization, were:

G. and H. Pictures Corporation, $20,000; Rock-
ville Centre Theatre, Inc., $50,000; Hayakawa
Productions, Inc., $1,000; S. and A. Amusement
Co., Inc., $1,200; The Old Masters Studio, Inc..
$25,000; Willat Film Corporation, $5,000; Capitol
District Picture Play Corporation, $75,000; Ander-
son Pictures Corporation, $100,000; W'inship Pic-
tures Corporation, $10,000; Stagecraft Restaurant-
Theatres, Inc., $10,000; Lloyd Carleton Produc-
tions, Inc., $500; Great Lakes Theatre Corpora-
tion, $500; Mammouth Picture Corporation,
$250,000; Aetna Pictures Corporation. $20,000;
Illustrograph Service Corporation, $20,000; M. and
V. Picture Corporation, Kingston. $12,000; C. C.
Burr Producing Corporation, $500; Kahnegraph
Film Corporation, $25,000; Rome Exhibitors, Inc.,
$10,000; The En-Roy Pictures Corporation, $125,000;
Mayflower Photoplay Corporation, $1,500; South
Sliore Theatre Corporation, $10,060.

MONEY MAKING IDEAS

Which Have
Exhibitors to

Been Used
Build Up

By FRED L. FREEMAN
(Grand theatre, Lake City,
Fla.)

I have brought my place
from a losing proposition to a
live one by living with my pa-
trons, studying them, and giv-
ing them what they want. I
paint and decorate twice a
year if necessary, keep the
place absolutely clean and dis-
infect every day.

Do not be afraid to spend a
little money on keeping things

Successfully by
Their Patronage

clean and giving a picture that
you are not ashamed for your
friends to see. I have been in
the game since its birth. Above
all, see that your patrons are
comfortable.

By G. L. BLASINGAME
(Halls theatre, Halls, Tenn.)

I have weak nights. I want
to get some ideas to help my
house on Tuesday night. My
Friday and Saturday nights are
good. I would appreciate some
ideas on this.

September 15, 1923

EXHIBITORS HERALD

THE THEATRE

A department of practical showmanship

"BETTER THEATRES" SCORES

Cambria Theatre History
Inspiration to Showmen

"The History of the Theatre — Its Origin and De-
velopment," by Frank Cambria, Director of Art and
Production, Balaban & Katz Theatres, begins in this
issue of "Better Theatres," page five. We believe pub-
lication of this series of articles to be one of the biggest
'"beats" yet scored in the field concerned ; and that no
theatreman in America can afford to miss reading so
much as a paragraph of Mr. Cambria's record.

We believe there is no showman who does not feel
a profound interest in the theatre as an institution of
civilization, an interest prompting exhaustive study of
its past, present and future ; yet we know the obstacles
rendering such study a formidable task. We know that
much of the data with bearing upon the subject is
widely, often inaccessibly, scattered, and that the ma-
jority of published works are of such character that the
information wanted by practical showmen is obscured
by a great volume of wordy authorial comment. Mr.
Cambria, the practicability of whose showmanship is
demonstrated by performance, has brought out of this
confusion an orderly and concise chronicle written in
showmen's language for showmen.

As straight reading, for pleasure and profit, the
Cambria document is easily the finest thing of its kind
ever offered the trade. As a force inspiring showmen
to better effort it is no less valuable because second-
arilv so.

Spitalny Interrupts
The Dread Cycle

H. Leopold Spitalny, McVickers theatre, Chicago,
is a first-rate musician with an uncommon sense of
showmanship. He is one of the few theatre orchestra
leaders who successfully break up the dread cycle of
the standard overtures. This he does in irreproach-
able and remarkably effective manner by interrupting
the chain that begins with "William Tell" and ends
with "Poet and Peasant" to insert at comfortably
spaced intervals original compositions embodying
popular melodies in orchestrations of utmost richness.

Mr. Spitalny works on these things. There can be
no doubt about it. He takes four or five popular
jingles, unimportant in themselves as straight musical
fare, and weaves them with intricate elaboration and
consumate skill into a whole fabric of striking brilliance.
Rich cadences, liquid modulations, deft minors and
thundering majors are entwined and unified with splen-
did tact. All that is interesting in the popular is com-
bined with all that is worthy in the classic to produce
what comes very near to being a new music.

Be it understood that Mr. Spitalny does not neglect
the standard overtures. Nor does he trifle with them.
His organization gives them full due. But he does
know, as few do, their picture theatre limitations, and
he supplies a notable deficiency of the music market.

It is natural and proper to suggest that other musi-
cal directors examine Mr. Spitalny's method with a
view to following his example, but the suggestion is
made without optimism. Musical directors do not

commonly take suggestions, and it is doubtful if there
are many who could follow the example if they would.

Early Theatre
Advertising

Upon the third page following Henry W. Gaudirig
has enabled us to present reproductions from the six-
teen-page souvenir program with which he opened his
Lincoln theatre, Pittsburgh, in 1914, together with a
recent program announcement. Exhibitors in the busi-
ness at and since that date will find the reproductions
especially interesting. This department invites similar
exhibits from other showmen.

Early theatre advertising, Mr. Gauding's contribu-
tion serves to emphasize, was not the crude thing it is
easy to think it was if no definite comparison is made.
Indeed, Mr. Gauding's souvenir program compares
very favorably with any present day product. If you
are fond of drawing morals, you may conclude that all
this means there has been little advancement in the
essentials of theatre advertising. If you go beyond the
surface you will conclude also that inasmuch as people
do not change in essentials this lack of spectacular
change is not indicative of serious backwardness.
Nevertheless, while we are making better pictures and
better theatres it would not be a bad idea to make
better advertising also.

The Screen Assists
The Newspaper

The Japanese disaster again focuses attention upon
the screen as an expansion of the press. Current dailies
are struggling to visualize in some measure the horror
that exists by use of file photographs. Later there will
be pictures of actual damage wrought. In the at best
limited space available great effort will be made to
make the public see what happened to Tokio and
Yokohama.

At about that same time, it may be prophesied
confidently, newspictures will take the public directly
and instantaneously to the scene of disaster and show
the calamity in eye-witness reality.

It is thus that the screen assists the newspaper,
without competition and without jealousy. Surely
there can be no more ideal theatre-newspaper tie.

What You Can Do
With Type

The usefulness of type is quite commonly under-
estimated by theatre advertisers. E. J. Milton, in a
letter upon the next page and an exhibit upon the one
following, demonstrates the point more effectively than
it can be demonstrated in words. It remains a fact
that, in equal volume, pictorial design is preferable;
but one good type ad surrounded by a dozen elaborately
drawn displays overshadows them. Metropolitan the-
atre advertisers, particularly, can make real money by
a little ingenuity in type display at suitable intervals.

EXHIBITORS HERALD

September 15, 1923

LETTERS TO "THE THEATRE

Downtown Theatres
Group Copy

Here's a very short letter raising
a big point:

THEATRE EDITOR, Exhibitors
Herald. — Attached herewith please find
the combined advertising of the three
downtown West Coast Theatres. — Rich-
ard Spier, West Coast Theatres, Inc., Los
Angeles.

DEAR MR. SPIER: *A Reproduction is made
upon the opposite page, with remarks. Thanks for
the letter.— W. R. W.

Cut Up Puzzle Makes
Public Read

Nine times out of ten it pays to
make a thing easy to read. The
tenth time it pays to make it hard
to read. E. J. Milhon tells about
such a tenth time in the following:

THEATRE EDITOR, Exhibitors
Herald. — In this day and time, when so
much literature is being distributed, it is
hard to get people to read dodgers un-
less the headlines happen to appeal to
them, so I tried a new stunt on "What
Do Men Want?"

After having the cards printed I had
the printer cut them into sixteen equal
pieces, put one of each in an envelope and
called it a puzzle that answered the age-
old question, etc., and it was a winner.

People who, as a rule, never looked at
a show bill took their valuable time to put
the cut bill back together, because they
couldn't read it otherwise. The advertis-
ing sold (on the bill) more than paid for
the printing, which is also a help.

Am also enclosing another all-type
dodger that I think better than the "Over
the Border" dodger which I sent you
some time ago.

Thanking you for "Herald Helps" and
hoping the puzzle idea may make money
for someone else, I am, — E. J. Milhon,
Cozy theatre, Hazelwood, Ind.

* * *

DEAR MR. MILHON: We believe there's no
question about your puzzle stunt being of value
to other exhibitors. And we agree about the all-
type dodger. Think there should be more effort
along that line. Glad to know the "Herald Helps."
— W. R. W.

Distributed Passes
Yield Profits

Complimentary tickets personally
distributed by C. L. Brown, Para-
mount theatre, Elizabeth, La., a
"Herald Only" Club member, have
been found productive of extra
profits. Mr. Brown explains:
THEATRE EDITOR, Exhibitors
Herald. — I would like to tell exhibitors
of a scheme which I have found to be a
good business getter. This is meant for
small town exhibitors mostly. First, have
printed about two or three thousand
passes with your theatre name on them
and a space left to put date you issue the
pass. Now the exhibitor, himself, must
go from house to house, issue one pass
in each family till you have made the*
whole town. You can work the town in
sections, say on Monday you work section
B, and give one hundred or two hundred
or however many you want to give on
Monday. Do the rest of the days the
same as on Monday.

Never give over one pass in a home. If
you give the pass to mother, the father
and children will come with them to the
show. One will be a pass and the rest

will be paid admissions. If the mother
don't come, the father will use the pass
and the children will have to buy tickets.

Now this means a little walking, but
by doing it yourself you can find out just
what kind or type of pictures your pa-
trons want and what stars they like best.
Not only are you getting free advertising
but you are getting some people in your
show that never come to the show, and
you are getting them in the habit of com-
ing. I had rather run a picture to a full
house with passes than to run a picture
to fifty or sixty paid admissions, and I
believe you had too.

I have found this a real good business
getter. I tried this for one week and at
the end of the week I found that it was
the best week of this show's business.
Try this and see for yourself. — C. L.
Brown, Paramount theatre, Elizabeth, La.
* * *

DEAR MR. BROWN: We can't find a thing
wrong with the logic back of your stunt, and
your statement of results seems to prove its cash
value. Thanks for letting us pass it along. —
U7 t> \v

Finds "Third Alarm"
Best in Years

Finding "The Third Alarm" the
best exploitation picture in years,
A. J. Lukachie, Hauber's theatre,
Camden, Ark., went into its exploi-
tation with sleeves rolled up and
discovered other vital things about
small town exploitation.

He writes:

THEATRE EDITOR, Exhibitors
Herald. — I am attaching hereto a procla-
mation issued by our mayor during the
week in which I ran F. B. O.'s attraction,
"The Third Alarm." In order that other
exhibitors may benefit by my experience
during the engagement of this picture, I
will give you an idea of how I put this
picture over.

F. B. O. furnished me with considerable
advertising, including the small dedica-
tory trailer, showing my fire chief, which

A scene from "Bright Lights of Broad-
way" in which Lowell Sherman and
Doris Kenyon have leading roles. It
is a Principal Pictures production.

was indeed novel; also forceful. Also, the
branch manager of the F. B. O. exchange
in Little Rock aided me in securing a full-
page ad in our newspaper, which was
really a knockout. I also prepared my
theatre in a fitting manner for this attrac-
tion by installing red lights to flash on
and off during the big fire scenes, and,
believe me, this gave my audiences some
thrills, making the picture very realistic.

To start with, I used advance advertis-
ing, mostly one-sheets, also arranged with
the fire department to make a run at four
o'clock in the afternoon of the opening
date. This they were glad to do inasmuch
as the picture was dedicated to the chief
through the trailer furnished by F. B. O.
This tieup made him willing to aid me
in any way practical, and oh! what a riot
this run caused!

I had framed the telephone company
in advance to inform those who might
call that it was advertising for the Hauber
theatre on "The Third Alarm," and what
a stunt this was! It created more talk
and actually proved to be the best exploi-
tation I have ever put across in my town.
The telephone company was swamped
with calls; also the run to my theatre
caused most intense 'excitement. Num-
bers of people who would ordinarily not
notice any kind of publicity or exploita-
tion were readily attracted in this manner.

I made several cut outs, also, which
were in themselves extraordinarily effec-
tive, drawing lots of favorable comment
and attention. This "Third Alarm"
exploitation was in fact the finest and
most effective I have ever put over in
any town. The picture pleased 100 per
cent! All were satisfied! "The Third
Alarm" proved positively to be the big-
gest box office attraction I have had the
pleasure of using in years.

Personally, at the first, I did not think
it possible to put over such a stunt in
such a small town as mine, but I find that
if you get out and get behind such ex-
ploitation as this, it can easily be done.
All it takes is a little extra time and fore-
thought. I am very certain that this in-
formation will be a help to some other
exhibitors in small towns in putting over
"The Third Alarm." — A. J. Lukachie,
Hauber's theatre, Camden, Ark.

* * *

DEAR MR. LUKACHIE: According to rec-
ord. "The Third Alarm" was a great little dis-
coverer of exploitation possibilities. Very glad to
hear of your excellent results with it. and your
excellent manner of treatment. — W. R. W.

"Exploiteer" Father
Of New Stunt

Al Sobler, First National exploita-
tion man in Chicago, is the father
of, an apparently new stunt which
may be applied by exhibitors to
many pictures. The details:
"Penrod and Sam" was to be shown
at the Midway theatre, Rockford, 111. An
arrangement was made with the Rock-
ford Star whereby that paper would con-
duct a voting contest to elect the most
popular boy in the city to act as man-
ager of the theatre during the four days
of the run. He would receive the regular
managerial salary for that period.

Two hundred thousand votes were re-
ceived, says the report, the city population
being given as sixty-five thousand. A
fifteen-year-old boy was elected. The pa-
per gave big space to ballots, nomina-
tions, pictures and explanation.

Anyone can apply the stunt to "Pen-
rod and Sam" or to any of the juvenile
interest pictures on the market.

September 15, 1923

EXHIBITORS HERALD

LETTERS TO "THE THEATRE''

MAYOR'S PROCLAMATION.

Whereas, the week of May 7
to 12 has been designated "as
Fire -Prevention Week, and,

Whereas, all citizens are urged
during this week to take cer-
tain precautions against fire, by
removing all dangerous and in-
flammable materials from
around their premises, to look
well after flues, electric wiring
and all other causes of conflag-
rations.

Now, therefore, I. N. S. Word,
mayor of the city of Camden, do
hereby -declare this as Fire Pre-
vention Week in said city and
urge all citizens to give their
earnest attention to these mat-
ters, in order that fire hazards
may be reduced and that the
general good of the public be
recognized.

Given under my hand this 7th
day of May, 1923.

N. S. WORD, Mayor

Attest :

D. F. HOLLAND, Recorder

I \ 'ja&MgS* WuUMA W1#M&± WjSA Mr JW/M

MAYORIAL p r o c 1 a mation
mentioned in A. J. Lnkachie's
Theatre Letter on "The Third
Alarm."

This Envelope Contains a

PUZZLE

that answers the
age old question

WHAT
)0 MEN
WANT?

Put Lu.- puzzie u>getber U6 pieces) and
then see the photoplay —

'What do Men Want'

Toesdny Night, July 17
Hazelwood COZY Theatre

NEW ANO COMPLETE LEATHER
PUSHER STORY

"GEM OF THE OCEAN"

REGINALD DENNY

program

from James Otis' celebrated <*£f,
"TOBY TYIH" (TEN WEEKS WITH A aRCUS") (

d Iftrst national Picture

Dmcmo sr CDOIl CUHE

&r^\ comedy mar "

' — «55^-J BEST MUSIC IN TOWN !
LOEWS STATE CONCERT ORCHESTRA OF 50 MUSICIANS'

KENEE.WILLIAMS. CONDUCTOR.

PAGE WIDE advertising for the three downtown AYest Coast The-
atres, Los Angeles, contributed by Richard Spier, manager of pub-
licity and advertising, and mentioned in his brief Theatre Letter on
the opposite page. The group system is popular on the West Coast
and possesses advantages that are apparent. Singularly, other metro-
politan centers do not seem to care for the arrangement.

If you haven't a Ford already

Buy one now of the C, A. Edmonson Co., Clayton

and follow the crowd to the

Hazelwood

COZY Theatre

TUESDAY
NIGHT

JULY
3rd

INDIANA

RILEY -NIGHT - PROGRAM

which Includes the new wren Teraioo ol

JAMES WHITCOMB RILEY'S

Most Popular Poem

"AN OLD SWEETHEART OF MINE"

A Metro •crccn cjaeeie atarrinf Elliot Dealer and Halen Jerome Eddy

A Riley Reading —

'An Old Sweetheart of Mine'

—by Miaa Thelma Stoul

Popular---

"Songs of Indiana"

—by Miaa Dorothy and Shirley Worrell

EXTRA! satsssSi-ssaS GOOD MUSIC

REDUCED REPRODUCTION of unique original herald put out
by E. J. Million, Cozy theatre, Hazlewood, Ind., and mentioned in his
Theatre Letter presented in this issue upon the opposite pag-e. At
left is shown the envelope in which he distributed torn bits of another
herald advertising "What Do Men Want?'' This was offered as a
puzzle. No reward is offered for the solving of the puzzle. Indiana
exhibitors in particular should make excellent use of the "Riley Night
Program" idea based upon Metro's "An Old Sweetheart of Mine."

EXHIBITORS HERALD

September 15, 1923

EARLY THEATRE ADVERTISING

LSgrH EATERS

121 boggs ave n^ mt. washington
TheHouse^5afety. G)mfort. Quality

Presenting

A FIRST-CLASS PROGRAM

EXCELLENT PHOTOPLAYS

FEATURE NIGHTS:
WEDNESDAYS AND SATURDAYS

Page 1.

GRAND OPENING

OF THE

LINCOLN THEATER

Big Double Bill

Wednesdays and Saturdays

ADMISSION 10C

MUSIC BY

SUMMER VILLE ORCHESTRA

ON OPENING NIGHT
L. A. Hyde, Piano A. C. Surruberville, Violin

, ' H. C. Maurice. Cornet

O. W Linnert. Saxaphone W. H. Kraus, Drums

THIS THEATER IS ABSOLUTELY

FIREPROOF

Page 3.

FEATURES

BOOKED FOR

WEDNESDAY, AUGUST 19TH

"The Spirit and the Clay"

Three-part Vitagraph

Featuring Darwin Karr, Naomi Child-
ers, Paul Kelly and Audrey Berry

"The Song of Solomon"

Two-part Edison

A comedy-drama featuring Eaw. Boulden,
Edw. O'Connor aid Salty Crute.

LincolnTheater

121 BOGGS AVENUE

Pathe
Universal

BIG SPECIAL PRODUCTIONS.

Saturday & Monday, August 25-27

Margurite De La. Motte, Lloyd Hug-
hes and Frank Kennan in the splen-
did 7-reel offering

'SCARS OF JEALOUSY"
with a thoroughly competent cast of
players. A gripping tale of the Ala-
bama hills and feud days. Also "Kill
or Cure," a Hal Roach laugh hit.
News or Movie Chats.

Tuesday, August 28
WILLIAM DESMOND

and Louise Lorraine, in a stirring ro-
mance of the Big Northwoods
"McQUIRE OF THE MOUNTED"
Special — First chapter of "The Steel
Trail," featuring Wm. Duncan and
Edith Johnson. America's popular se-
real stars. Replete with -action, thrills
and surprises. Come — and bring the
kiddies. It's a hummer!

Wednesday & Thursday, August 29-30
THOMAS MEIGHAN

Leatrice Joy, Theodore Roberts and
June Elvidge in a romantic drama that
blends a primitive Squth Sea Isle with
super-civilized society
"THE MAN Who Saw TOMORROW"
Century laugh hit, News or Star co-
medy.

Friday, August 31
MILTON SILLS

and Claire Adams in a startling tale
that will grip you to the end
"LEGALLY DEAD"
The thrilling, historical romance, "In
the Days of Daniel Boone," News.

Saturday, September 1

That gifted screen favorite

DOROTHY PHILLIPS
in a tense drama of a woman's love
and vengeance, staged amid pictures-
que Canadian Northwest background

"SLANDER THE WOMAN"
Hai Roach comedy, News or Movia
Chats.

Coining — Special Paramount Week,
September 3 to 8. The list of splen-
did attractions will appear later.

By the way, have you seen The
Lincoln and it's beautiful new dress?
Have a look. You'll say it's alright.

If >t's at The Lincoln, it's high class.

Page 5.

1914 TO 1923 in Henry W. Gaud-
ing's advertising for the Lincoln
theatre, Pittsburgh, is shown on
this page. Pages from his opening
souvenir program are reproduced at
sides. (Story on page 45.)

LINCOLN THEATER

Special Attention Given to-

Ventilation and Sanitation

km-

H. W. GAUDINC

who is responsible for the erection of the

Lincoln Theater — a moderr

photoplay house

Page 8.

FEATURES

BOOKED FOR

WEDNESDAY, AUGUST 26TH
"The Old Fire Horse »d
The New Fire Chief"

Two-part Vitagraph
A good comedy featuring John Bunny.
Flora Finch, Wm. Shea and other
popular comedians.

"The Master Rogue"

Two-part Kalem
Featuring the well-known star. Geo. H
Melford. assisted by Marin Sais
and Wm. H. West
OTHER EXCELLENT PICTURES

Page 7.

FEATURES

BOOKED FOR

SATURDAY, AUGUST 22ND

"The Mystery of

The flaunted House"

Two-part Vitagraph

"Kiss Me Good Night"

Tw»-part Lubin
An excellent. comedy featuring Arthur
Johnson and Lottie Briscoe

OTHER EXCELLENT PICTURES

Page 9.

September 15, 1923 EXHIBITORS HERALD 49

A REAL PROLOGUE AT LAST!

LOBBY stand for "Circus HOT WEATHER appeal for "The Spoilers," Goldwyn Cosmopoli-

Days'' at the New York tan, was obtained as above by N. C. Wagner, Rowland and Clark's

Strand. Perry theatre, Eria, Pa.

ON BROADWAY, New York, the Strand the- PARADES are dependable attention getters. If

atre exploited "Circus Days," First National, in it isn't possible to obtain a real one, it isn't diffi-

true circus style. Where the proper animals are cult to frame up an attractive amateur effort,

obtainable the stunt undoubtedly will be used. especially if juvenile aid is solicited.

COMING, the Loew's PROLOGUE staged for "The Three Ages," GOING, the Warfield

Warfield street man Metro Buster Keaton production, at Loew's pedestrian told about

looked like this. Warfield, San Francisco. the picture.

50 EXHIBITORS HERALD September 15, 1923

"TRILBY" STOPS THE CROWD

MRS. WALLACE REID gave stage talks at A SMASH effect gained by concentration oi,
stated intervals and "Human Wreckage," F. B. optic centers marked the run of "Main Street,"
O., did the sort of business indicated above in its Warner Brothers, at the Olympic theatre, Pitts-
Chicago run at the Orpheum theatre. burgh, Pa.

DETROIT POSTMEN paraded to advertise the Adams theatre en- CAMERASCOPE used by

gagement of "Loyal Lives," Vitagraph, a picture based upon their Universal exploiting "The

calling. Hunchback of Notre Dame."

STOP! So commanded the Newark window WHAT'S DOING? asked those who couldn't

where a bare-legged model appeared as above to see of those who could, and the crowd grew and

advertise "Trilby," First National. grew. "Trilby" was exhibited at the Brandford.

September 15, 1923 EXHIBITORS HERALD 51

SHORT SUBJECTS

Department Stores Feature Baby Peggy Doll

1 - -

BABY PEGGY CONTESTS, in-
troduced, we believe, by Sid
Grauman, have been held in a num-
ber of cities with uniform results.
Now the idea has been given added
impetus by the placing on sale of
Baby Peggy Dolls, a straight mer-
chandise article, by department
stores in Omaha, Lansing, Waco,
Portland, Vancouver, Spokane, Du-
luth, Minneapolis, Washington,
Baltimore, Savannah and other
cities.

Century Comedies has seen to it
that merchants handling the doll
are familiar with the routine of the
Baby Peggy Contest and the ad-
vantage of cooperating with exhib-
itors in staging it. As it works out,
the department store features the
doll, the theatre features the com-
edy, both participate in the contest.
Benefits are shared, naturally.

— Pathe Programs —

READERS familiar with exhibi-
tor experiences with "Family
Night," "Short Subject Night," etc.,
will find of especial interest the
Pathe Programs listed this week in
another part of this paper. Pathe
Exchange, Inc., has provided what
it deems eleven model short sub-
ject programs.

Reports to "What the Picture Did
For Me" and communications of
various kinds printed in other de-
partments of this paper have dem-
onstrated beyond doubt that there
is a substantial demand for this
type of program.

— Scenics —

SCENICS offer a peculiarly diffi-
cult problem to the short sub-
ject manufacturer. Attempts to add
interest by introducing travel and
story angles, as well as many others,
have met with comparatively little
success from the standpoint of
product betterment. In most in-
stances the subject remains a scenic
and its merit as such is dimmed
rather than enhanced by the super-
imposition of a second interest.

If this superimposition has a defi-
nite audience effect it probably is
to give out the impression that the
manufacturer has some doubt as to
the public demand for a scenic pic-
ture. That in itself decreases the
general interest that does exist. It
is rather more than probable that
simple presentation of a scenic as a

BABY PEGGY Doll now on sale by gen-
eral dealers and widely exploiting Baby
Peggy Century Comedies distributed by
Universal.

scenic, with due attention to artistic
and well-written subtitles, is the ad-
visable thing. If a real demand for
the product exists it willl support
the same. If not, it is well to find
it out.

Comment—

YOU read far into the column of
short subject reports in "What
the Picture Did for Me" before you
find one giving the character of

NEWSPI

INTERNATIONAL NEWS NO. 71: Women
Attend New York Prize Fights — Danish Woman
Artist Does Fresco Work — Cornish Dancers
Dance Atop Mt. Ranier — -P.athing Beauties
Parade at Venice, Cal., to Audience of 300,000 —
Motorcycle Surf Boat Riding New San Fran-
cisco Thrill — Pershing Meets Coolidge's Son —
French Train Dog Life Savers — European Dwarfs
Here — Berlin Throngs Besiege Reischbank — Dare
Devil Timber Rigger Tops Giant Fir — Autos
Race at Rockville, Md. — Territorial Specials.

INTERNATIONAL NEWS NO. 72: Italian
Navy Mobilized — Wheat Harvesters Busy at
Walla Walla — Babies Parade at Asbury Park,
N. J. — Plane Flight Through Grand Canyons
of Lower Manhattan — Mongolians Pay Homage
to Living Buddha in Weird Religious Feast —
Territorial Specials.

KINOGRAMS NO. 2280: U. S. Marines Go
on "Vacation" — European Dwarfs Here — Display
Jewels in Antwerp — Prepare for Gloucester Sail
Races — Central Park Zoo Zebra is Mother —
Coolidge Retains Brig. Gen. Sawyer and Com-
mander Hoel T. Boone — "Peter Pan" Laddy
Boy's Successor — Prince of Wales Lays Park

patrons' comments on the picture.
It is not the custom of patrons to
mention them, undoubtedly because
it is not the custom of the exhibitor
to inquire about them. The result-
ant lack of information on the sub-
ject is very important.

Comment, good or bad, is invar-
iably valuable. It is the most de-
pendable form of publicity, and pub-
licity is vital.

For a change, it is suggested that
exhibitors do inquire about the
short subjects of such patrons as
are addressed. Replies will be
found to be of value, and it's a good
thing to get the public to talking
about all, not a part, of the show.

— Proportion —

A SINGLE one-sheet is too often
permitted to make up the short
subject's theatre advertising. The
representation is not proportionate.
Look at the thing on a footage
basis.

Taking five reels as the feature
footage, and it still is usually more
than that, a proper proportion would
bring the feature representation to
five one-sheets, which no one be-
lieves is adequate. If a strict arith-
metical proportion is maintained,
giving a one-reel subject one-fifth
the space the feature gets and a
two-reel subject two-fifths, a bet-
ter, if not an ideal, treatment will
be developed.

A footage basis, of course, is not
perfect; but it is better than no
basis at all.

CTURES

Corner Stone — Bathing Girls Parade at Venice,
Cal.

KINOGRAMS NO. 2281: Seek Peace in Co|il
War — Georgia Governor Home — Mrs. Vincent
Astor Here — Other Notables Arrive — Fight OJd
Battle to Dedicate Portsmouth Field — How Ten-
nis Champions Play — Joe Beckett Weds — Last
U. S. Dreadnaught Put in Commission — Terri-
torial Specials.

PATHE NEWS NO. 69: Oil Fire at San
Pedro, Cal. — Twenty-one Planes in Virginia to
Maine Flight — U. S. Sailors in Sweden — Zim-
balist Acquires Violin Two Hundred Years Old —
Indian Chiefs Dance on Broadway — President
Ebert Officiates at Fourth Anniversary of Ger-
man Republic — 200,000 Cyclists in Annual Ger-
man Fete — Unveil Irish Hero Monument — First
Transcontinental Plaaje Flight Ends — Territorial
Specials.

PATHE NEWS NO. 70: DeValera Before
Arrest — Pinchot to Mediate in Coal War — Mod
Contaminates Omaha Water Supply — Bathing
Girls Parade at Venice, Cal. — All Metal Plane
Completes Detroit Flight — Volcano Erupts in
New Zealand — European Dwarfs Here — Terri-
torial Specials.

EXHIBITORS HERALD

September 15, 1923

Digest of Pictures of ^Week

THE Greater Movie Season was properly ushered
in with the premieres of Mary Pickford's latest
United Artist production "Rosita," "If Winter
Comes," the Fox super-production of A. M. S. Hutchin-
son's popular novel, and Carl Laemmle's version of
Victor Hugo's masterpiece, "The Hunchback of Notre
Dame." Previous to this we have had several other
big pictures of equal merit which strengthens the be-
lief that "bigger and better" pictures are a reality and
are here to stay. In Chicago and New York films are
occupying theatres heretofore devoted entirely to dra-
matic productions and will continue to command at-
tention of the theatre-going public for many months
if the reception accorded the films mentioned on the
opening weeks is any criterion. In the offing there
are many other big productions, also, awaiting the op-
portunity to occupy screens devoted to present suc-
cesses and altogether it looks like a "bigger and better"
season for everyone concerned — the public as well as
the producer. — J. R. M.

"ROSITA" (United Artists) the long-awaited
Mary Pickford production is declared to be as nearly
flawless as any film thus far produced. It is a romantic
tale of old Spain and combines superb direction, bril-
liant acting, beautiful staging and excellent pho-
tography into a picture that will long be remembered.
It is undoubtedly the biggest and best thing Miss Pick-
ford ever did and stands head and shoulders above
numerous other so-called "big" productions. It was
directed by that master craftsman Ernst Lubitsch, and
is ten reels of swift-moving, entrancing screen enter-
tainment. A review of "Rosita" appears on page 34 in
this issue of The Herald.

"THE HUNTRESS" (First' National) with Col-
leen Moore, presents a machine-made comedy-drama of

George Arliss and Alice Joyce in a scene from "The Green
Goddess," a new Goldwyn-Cosmopolitan picture.

Edmund Lowe and support in a scene from "The Silent Com-
mand" a story of Panama and the high seas, presented
by William Fox.

out-of-doors written by Hulbert Footner and directed
by Lynn F. Reynolds. Miss Moore plays the role of
an Indian-raised white girl in the hoydenish spirit in
which it was written, but most of the situations lack
originality and the whole is only passable entertain-
ment.

"WHERE THE NORTH BEGINS" (Warner
Bros.) is another Northwest drama, and because of its
general excellence in production and the work of a
clever police dog, should prove a good attraction at
any house. It was directed by Chester Franklin and
Rin-Tin-Tin the canine is a star of the first water.

"THE SILENT COMMAND" (Fox) with Ed-
mund Lowe, Alma Tell, Martha Mansfield and Bela
Lugosi in the principal roles. It is a story of the Pan-
ama Canal, of plotters, vampires and "secret orders"
which a naval officer carries out to uncover un-
scrupulous agents of a mysterious foreign country.
Well made and interesting.

"A CHAPTER IN HER LIFE" (Universal) pro-
duced under the direction of Lois Weber from the
story "Jewel" by Clara Louise Burnham, affords pleas-
ant entertainment of a clean, wholesome nature. There,
is little plot or action, but it is exceptionally well acted
by Jane Mercer in the role of Jewel and Claude Gilling-
water as the old grandfather, and as a study of the
power of thought it is excellent.

"DAYTIME WIVES" (F. B. O.) is an original
story, concerning a busy contractor, his idle wife and
his efficient secretary, or "daytime wife." The picture
has been well produced under the careful direction of
Emile Chautard and should appeal to the regular pic-
ture patron everywhere.

September 15, 1923

EXHIBITORS HERALD

W S

R E V I E

SPECIAL CAST IN

THE SILENT

COMMAND

(FOX)

A story of patriotism, love and ad-
venture with scenes taken in the
Panama Canal zone, aboard ship
and in Washington and Annap-
olis. It is well acted and fairly
convincing melodrama. Written
by Rufus King. Directed by J.
Gordon Edwards. Seven reels.

SPECIAL CAST IN

THE HUNTRESS

(FIRST NATIONAL)
Rather conventional comedy-drama
of the great out-of-doors with the
delightful Colleen Moore playing
the role of an Indian-raised white
girl. Some beautiful scenes of
mountains and streams which
give it delightful atmosphere.
Written by Hulbert Footner. Di-
rected by Lynn F. Reynolds. Six
reels.

THE CAST

Captain Richard Decatur .... Edmund Lowe

? Hisston Bela Lugosi

5 Menchen Cari Harbaugh

f Cordoba Martin Faust

t Gridley Gordon Mc Ed wards

■ Admiral Nevins Byron Douglas

! Admiral Meade Theodore Babcock

Mr. Collins George Lessey

( Ambassador Mendizabal . . . ..Warren Cook

Pedro Henry Armetta

Jack Decatur Rogers Keene

Butler, Decatur's Home J. W. Jenkins

Mrs. Richard Decatur Alma Tell

Peg Williams Martha Mansfield

Dolores Betty Jewel

; Mrs. Nevins Kate Blancke

k Jill Decatur Elizabeth Mary Foley

. Her Maid Florence Martin

"The Silent Command'' was written by a
Yale graduate who ran away to sea and
subsequently became a wireless operator on
a steamship, the Fox press book informs
us. It is typical of many other tales of
the Navy, with sinister plotters against the
U. S. government, lost plans of fortifica-
tions, young and upright Naval officer who
apparently is disgraced and led astray by a
vampire but who shows that he is made
of the right stuff in the final reel and was
only following instructions from his su-
perior officer. It seemed rather far-fetched
to force him to submit to court martial and
be disgraced before his family and fellow
officers, just to win the confidence of a
couple of crooks, but perhaps that was the
only way to gain the end. The picture
has been well made, and the action moves
along swiftly up to the stirring climax.
There are many scenes aboard battle ships
and much waving of the American flag.

Edmund Lowe made a splendid Captain
Decatur and he was given excellent sup-
port by Bela Lugosi, as the villain, Hisston,
Carl Harburg, Martha Mansfield and Alma
Tell.

The story concerns Capt. Richard Decatur
on duty in the Canal Zone, who has just
completed diagrams showing the location
of mines along the Panama. Plotters of
an unknown government desire to secure
a copy of this plan. They follow him to
Washington after a spectacular fire in the
governor's home, and through the efforts
of a vampire, he becomes drunk at an
assembly ball and is disgraced when he
slaps an admiral. Convicted by court mar-
tial he is drummed out of Annapolis. It
is then revealed he has been acting in
obedience to a "silent command" of the
head of the intelligence department who
desires to get certain facts concerning the
plotters. Of course, everything is ex-
plained and the plotters arrested finally
with the timely arrival of American marines
just as the villain is about to push the
switch which will blow up the Panama
Canal. A thrilling climax which gives the
picture the necessary punch.

THE CAST

Bela Colleen Moore

Sam Gladding LJoyd Hughes

Big Jack Skinner Russell Simpson

Joe Hagland Walter Long

Black Shand Frazer Charles E. Anderson

Musq'oosis Snitz Edwards

John Gladding Wilfred North

Mrs. John Gladding Helen Raymond

William Gladding William Marion

Mrs. William Gladding Lila Leslie

Richard Gladding Laurence Steers

Mrs. Richard Gladding Helen Walton

Butler John Lince

Beavertail Lalo Encinas

Otebaya Big Tree

There is but a slight plot to "The Hunt-
ress" but by adroit handling Director Rey-
nolds has managed to link the incidents to-
gether and made a tolerable feature of it.
A lot of the material cannot be said to be
very novel in conception and there is an
overdose of subtitling and not very smart
subtitles at that.

The principal role, however, is very well
handled by Miss Moore and the director
allowed her full play. Snitz Edwards was
also well cast as the old Indian. Lloyd
Hughes played with too much reserve at
times while he overacts at others. Walter

Long was good as the "heavy" and Russell
Simpson and Charles Anderson well cast.

Bela, who believes herself an Indian, is
about to be traded to another tribe for a
bale of furs. She is the terror of the camp.
She learns that she is in reality a white
girl and thereupon sets forth to "find a
white husband." She arrives at the camp
of four men, prospectors. Sam Gladding,
scion of a wealthy New York family who
has left home to escape the shallowness of
his former life, is the cook. The Prospec-
tors shake dice for Bela, but she escapes
and kidnaps Sam. He is disgusted with
her, however, until as the dying wish of
Musq'oola they join hands and fall in
love.

SPECIAL CAST IN

A CHAPTER IN

HER LIFE

(UNIVERSAL)
Pleasant light entertainment is af-
forded by this screen adaptation
of Clara Burnham's story "Jewel."
It is a Lois Weber production and
preaches the value of faith. Very
well acted by a small but compe-
tent cast. Six reels.
The success of "A Chapter in Her Life"
will depend largely upon the excellent work
of the cast, and especially that of Jane Mer-
cer and Claude Gillingwater. Miss Mercer,
a "find" of Universal's, shows exceptional
talent in one so young and a more fitting
role could not have been chosen to introduce
her.

The Clara Louise Burnham story is a
study in psychology with very little real
drama to hold the interest. As a study of
the power of thought it is most excellently
done and it is quite likely to meet with in-
stant approval by readers of Miss Burn-
ham's story and those interested in Chris-
tian sciene, although the latter is only sug-

EXHIBITORS HERALD

September 15, 1923

gested. There is an appealing story and it
is a safe picture for children of all ages.

The story concerns a little miss who is
sent to her grandfather's home while her
parents are abroad. She finds everyone in
the old house very cold and distant and
how she breaks through this reserve and
wins their love and sympathy forms the
basis of the tale.

Gillingwater was excellent as the old
grandfather and other roles were well han-
dled by Jacqueline Gadsden, Frances Ray-
mond, Robert Frazer, Evelyn Thatcher,
Ralph Yeasley, Fred Thompson and Beth
Raynor. It was beautifully photographed
and well titled.

SPECIAL CAST IN

WHERE THE

NORTH BEGINS

(WARNER BROTHERS)
Another Northwest melodrama
which will prove a winning card
on any program not only because
of the general excellence of the
production, but because the real
star is a wonderful police dog
actor whose work excels that of
the great "Strongheart." Six
reels.

THE CAST

Felice McTavish

Walter McGrail

Gabriel Dupro

Pat Hartigan

Shad Galloway

The Fox

Fred Huntley

The Wolf-Dog

The splendid production Director Chester
M. Franklin has built around the adven-
tures and misadventures of a wonderfully
intelligent police dog in the wilds of the
Canadian Northwest, comes as a welcome
relief from the ordinary run of pictures
the locale of which is in that intertesting
section of the world.

The canine star is "Rin-Tin-Tin," a Ger-
man police dog who, as the introduction to
the picture tells, was picked up by an Amer-
ican soldier after his owners had been
killed in one of the battles of the world war.
Rin-Tin-Tin was brought to this country
and trained, apparently for work in the
movies, judging from results. That his
intelligence is almost human will be im-
pressed on everyone who sees the picture.

Most of the settings are exteriors and
many of these are of such an exquisite
nature that they would do credit to a pic-
ture made only for scenic purposes. The
cast is excellent, the work of Claire
Adams and Walter McGrail being es-
pecially commendable.

While the theme upon which the story
is based is far from being new, sufficient
new touches have been added to make it
at all times interesting and holding, and
a good comedy ending comes as a pleasant
surprise. The story brings the canine star
into the picture as a puppy lost in transit
and found and reared among the timber
wolves. When full grown he finds a
wounded man, and after a struggle be-
tween the wolf training and the dog in-
stinct, the latter triumphs and the dog saves
the man's life. Later the animal attacks his
master's enemy, helps to foil the scheme of
the wicked factor, and bring together the
man and the girl he loves in a happy end-
ing with love and virtue triumphant and
the villains foiled and in the hands of the
mounted police or dead.

The picture is prolific in exploitation
angles and if properly played up "Where
the North Begins" should prove one of the
box office finds of the season.

THE RAINSTORM

(FOX)

This Fox two-reeler was used to open
the newly re-decorated Fox down-town
theatre, the Monroe, and promises much
for the new season. It is the usual chase
stuff, but the action is logical and the fun
is never allowed to drag or lapse for a
moment. A couple of tourists get caught
in a mudhole and seek shelter in an old
house, occupied by thugs. There the chase
begins, which is later added to by the
arrival of an eloping couple and a party
of masqueraders. Finally the house top-
ples over a cliff and all but the thugs
emerge from the ruins in safety.

HER NEW PAPA

(EDUCATIONAL)
When a lady with mama won't marry
you, why get even with her by marrying
mama. That's the plot of this Educa-
tional comedy, featuring Cliffe Bowes and
Virginia Vance. There is much stumbling
over rolled up stair carpet and sliding
around in a hallway. Not so new. Not so
funny. One reel.

One of the humorous bits from "Tea With1 a
Kick," Victor Hugo Halperin's comedy-drama
presented by Associated Exhibitors.

SPECIAL CAST IN

DAYTIME WIVES

(F. B. O.)

Another Northwest melodrama
which will prove a winning card
on any program not only because
of the general excellence of the
production, but because the real
star is a wonderful police dog
actor whose work excels that of
the great "Strongheart.." Six
reels.

THE CAST

El wood Adams

Wyndham Standing

Ri-th Holt Adams*

Secretary . Derelys Perdue

Eddie Heam

Lorry Gilfeather .

Kenneth Gibson

Craig Biddle

Film Booking Offices has a good bet in
"Daytime Wives." It is an entertaining
tale of social and business life and tells a
story that will appeal to all audiences. It
contains one thrill, where a tall office
building, in course of construction, topples
down, and wherever well told comedy-
drama is appreciated this film should go
over big.

Derelys Perdue is the announced star
of the piece and she helps the success of
the production immeasurably by her
clever acting. She shows unusual possibil-
ities. Others who rendered good support
were Wyndham Standing, Edward Hearn
and Grace Darmond. The detail produc-
tion work is all good and the picture has
unusual angles for exploitation and stunt
advertising.

The story concerns a busy contractor
who is married to a typical lazy house-
wife. He has an efficient secretary, his
"daytime wife," who saves him from ruin
when he is unable to look after the details
of a big job himself. In an attempt to
make an impression upon his banker, he
introduces his secretary to the banker,
who mistaking her for his wife, is duly
impressed by her evident cleverness.
Adams real wife appears, however, and
the banker leaves the restaurant in^ dis-
gust. A note falls due and Adams hopes
to pay it off with money he has received
from a building under construction, but
the collapse of the building further ham-
pers him. and he and his secretary are in-
jured in the wreck. The ending brings
happiness to all concerned, however, in
this pleasing romance of love and busi-
ness.

September 15, 1923

EXHIBITORS HERALD

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] Pathe Announces Its Product j
[ for Season 1923-1924

Harold Lloyd Features, Four Serials, and Diversified
Two- Reel Comedies Included

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The enthusiasm and energy with which exhibitors generally supported the HERALD
in its campaign for shorter features early this year reflects the fact that the theatre
owners of the country appreciate the value of good short subjects on every program.

THE policy which Pathe has
steadily pursued of stimulating
regular attendance at motion pic-
ture theatres through the release of
a wide range and variety of subjects
representing the best efforts of
leading producers and screen favor-
ites, is emphasized in its announce-
ment for the season of 1923-24.

The highlights of the program
comprise some innovations that are
among the best evidences that the
motion picture industry is pro-
gressing along lines of the greatest
interest and value to the increasing
millions who support it.

* * *

MOST conspicuous among these care-
fully prepared-for campaigns is the
one that engages the cooperation of
all classes of exhibitors in logical means
of making regular patrons of the whole
family. This is the perfecting of the
well-balanced program of short subjects,
together with material inducements of-
fered to exhibitors for the regular sched-
uling of all-comedy programs, and
"comedy days" at their theatres.

That the popular demand for good
short comedies was never greater than it
is today, Pathe declares to be demon-
strated in all sections. The further step
of establishing definite "comedy days" —
already taken with success by many the-
atre owners — finds its profit-insuring key-
note in the enormously successful de-
velopment of the 2-reel comedy as a draw-
ing feature to be depended on. It adds
the needed final touch of exploitation
advantages which extends to the entire
all-comedy program the advertised attrac-
tions commanded by popular dramatic
features.

Notable from the start, on this account,
have been the "Our Gang" 2-reel come-
dies. They are "featured" wherever
played — and that is now practically
everywhere. During the coming year, in
addition to 13 "Our Gangs" Pathe will
release 13 other 2-reel comedies from the
Hal Roach Studios starring Will Rogers,
and an equal number featuring Stan
Laurel. From the Mack Sennett Studios
come 13 Mack Sennett 2-reelers. and six
or eight comedies of the same length
starring Ben Turpin. In all probability
there will be still others. More than an
average of one per week of these all-
comedy program features, and for in-

dependent screening with other classes
of pictures, is assured release with the
Pathe stamp.

* * *

ANOTHER important Pathe contribu-
tion is the 10-episode "short story"
serial novelty beginning with the recently
released "Her Dangerous Path," with
Edna Murphy, from the Hal Roach
Studios. Two other examples will be
released during the season — "The Way
of a Man," adapted from Emerson
Hough's novel of western pioneer days
and now being produced under the su-
pervision of George W. Seitz, and
"Leatherstocking," a serial screen version
of J. Fenimore Cooper's immortal
"Leatherstocking Tales." These three
novelties in the way of Pathe serials, con-
trasted with current 15-episode releases
and Ruth Roland's forthcoming "Ruth
of the Range," is expected to bring from
exhibitors valuable opinions respecting
the relative merits of these two serial
forms.

Regarding feature productions Pathe's
policy is unchanged. When it acquires
features of the quality and entertainment
value — such for instance as are repre-
sented by productions in the class of "The
Call of the Wild," "Nanook of the North,"
"The Isle of Zorda" and "Black Sha-
dows"— they will be announced for re-
lease.

Of exceptional interest to exhibitors

Pathe's Product
1923-1924

H rold Lloyd Feature Comedies 4

Pathe Serials 4

Two-reel Comedies:

"Orr Gang" 13

Ben Turpin 8

Meek Sennett 13

Stan Laurel 13

Will Rogers 13

The Spat Family 6

Single Reels:

H?l Roach 1-reel Comedies 52

Pathe News 104

Pathe Review 52

Aesop's Film Fables 52

Topics of the Day 52

Features:

Hal Roach 2

Special Short Subjects:

Chronicles of America — 33 subjects. ICO reels

and the great mass of picture patrons is
Pathe's assurance of other Harold Lloyd
feature comedies, of which two are now
scheduled for release during the season
new beginning. Following "Safety Last"
will come a Lloyd production of an en-
tirely different comedy type called "Why
Worry?" Other Lloyd comedies repre-
senting the comedian as an independent
producer will have due advatice announce-
ment.

* * *

HAROLD LLOYD'S -feature comedies,
in the minds of several thousand
exhibitors and a great multitude of pic-
ture patrons are the biggest attractions
on Pathe's entire list of product. Of
Lloyd's first release for the new season,
"Why Worry?" the statement is made
that release date Sept. 16 will see first
runs opened in every key centre in the
United States.

Before the end of the season Pathe will
issue at least one other Lloyd feature of
those contracted for. This, now in pro-
duction at the comedian's new inde-
pendent Hollywood studios, is called "The
Girl Expert." It marks Lloyd's begin-
ning as his own producer following his
amicable separation from the Hal Roach
producing organization.

Lloyd's engagement of Jobyna Ralston
under a three years' contract as his lead-
ing lady, following her pronounced suc-
cess in "Why Worry?" completed the
personnel of his independent producing
organization. Fred Newmeyer and Sam
Taylor, directors of many Lloyd come-
dies, continue as members of his present
staff, on which also are. Tim Whelan and
Ted Wfilde as "gag" men; Robert A.
Golden, assistant director; Walter Lundin,
staff cameraman; Gaylord Lloyd. Roy
Brooks, Charles Stevenson and Wallie
Howe, members of casts, and Gene Korn-
man still photographer. William R.
Fraser, Lloyd's uncle, is general manager
of the Harold Lloyd Corporation, and
John C. Ragland eastern representative.
* * . <c

PATHE has acquiretQ'or general the-
atrical distribution^the 33 dramatic
high lights representing the enormous
undertaking of the YatepUniversity Press
in the production of 100" reels of "Chron-
icles of America," covering 400 years of
American history.

Beginning with the intensely human
drama of "Columbus" and screening 32
other outstanding events in the develop-
ment of the new world — dramatic, spec-

(Continued on page 57)

EXHIBITORS HERALD

September 15, 1923

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Pathepeople

A service album of personalities
identified with the production,
direction and performance of the
new Pathe product.

September 15, 1923

EXHIBITORS HERALD

(.Continued from page 55)

tacular or romantic — with their immortal
heroes and heroines, down to Appomatox,
these screen Chronicles of America are
declared to be of immensely greater value
than accurately pictured history, as every
one of them is of absorbing human in-
terest.

"These pictures," declare the production
authorities of the Yale University Press,
"in order to be true history must and will
have dramatic force and entertainment
qualities. Heroic work on the part of
a band of noble patriots — the true history
of America as we are presenting it on
the screen — is a story of human achieve-
ment where the great men and women
of our past are made to live again, and
we experience all their hopes, disappoint-
ments and achievements. Entertainment
and great patriotic uplift will be found
in each picture."

The Yale University Press which pro-
duces these pictures is entirely owned by
Yale University. Its president is George
Parmly Day, Treasurer of Yale Univer-
sity and also President of Chronicles of
America Pictures Corporation. No pic-
ture can be published until it has been
approved by the Council's Committee on
Publications of Yale University, and by
the Board of Editors appointed by that
Committee.

"Columbus," the first of the series, is
announced for publication some time in
October. * * *

HAL ROACH celebrated his ninth
consecutive year as a producer of
comedies on Pathe programs with the
opening of this season. During that
period he has produced, and Pathe has re-
leased, more than four hundred of the
celebrated single-reelers known every-
where as Hal Roach Comedies. This is a
recognized record in business co-oper-
ation, and one of which both producer
and distributor are proud.

Building up his organization on the
basis of the exhibitor's need of single-
reel comedies. Roach was soon turning
these out at the rate of one every week.
Today this product has reached a point
of perfection that compares advantage-
ously with single reels of any type of
production. The new year will see the
"Dippy Doo Dads" all-animal single reel
novelties from the Roach Studios.

Snub Pollard, who holds the Roach
record for playing in more single-reelers,
and in more theatres, than any other
comedian featured in single reels, will
again be seen as the star in this series
beginning with an early Fall release. It
is stated by Pathe that the one-reel Hal
Roach Comedies play regularly in more
than eight thousand theatres during the
life of the film.

For the coming season Pathe's list of
releases is again enriched by the creative
versatility of Producer Hal Roach, whose
latest screen comedy invention is a series
of two-reelers dealing with the realistic
adventures and bearing the general title
of "The Spat Family." An overbearing,
know-it-all brother, a determined sister,

Stan Laurel in "Roughest Africa"

Pathe to Aid
By Exploitation

Concurrent with the listing of
many additions to its programs for
1923-4, Pathe announces that its
Exploitation Department will inau-
gurate a new constructive exploita-
tion service to accompany short
subject releases.

The new constructive exploitation
will revolve around novelty, variety
and the ideas that have made the
vaudeville show so popular. In
order to launch this campaign suc-
cessfully for the exhibitor's benefit,
Pathe's plans call for an augmented
array of exploitation material for
each and every item on its pro-
grams, so that the showman will
have a diversified line of accessories
to help him put his show, his ideas
and his personality across.

There will be posters, ads, lobby
displays, black and whites, press
sheets, cuts, mats, and a trailer on
each 2-reeler besides a nation-wide
publicity campaign that will be cor-
related in all the prominent cities.

This effort will be coordinated
with Pathe's new sales force which
is now being organized to handle
2-reel comedies exclusively.

and the sister's plaintive monocled young
English husband, form a triangle of char-
acters shrewdly calculated to carry out
Mr. Roach's "Spat Family" idea.

Pathe announces a series of six 2-reel
"Spats" for the new season. The first,
scheduled for an early date, is called,
"Let's Build."

With the advent of "The Spat Family"
series, the Hal Roach contribution to
Pathe's season's list of 2-reel comedies —
including "Our Gangs." Will Rogers and
Stan Laurels — rounds out four releases
for each month of the year.

* * *

PATHE NEWS will enjoy a material
expansian of facilities for covering
and transmitting wide world happenings
and topics of interest during the coming
season, it is announced. To conclude ar-
rangements looking to this result Editor
Emanuel Cohen is now on a tour of
European centres where Pathe News
maintains branch offices and organiza-
tions. These points are headquarters of
the staff cameramen whose feats of film
news reporting and resourceful methods
of breaking speed records in transmission
of their negatives has done so much in
keeping Pathe News in the front rank in
this department of the industry.

To the alertness and experience, and
the tireless energy of these members of
its foreign staff Pathe News is largely
indebted for the outstanding film news
"scoops" of recent years. The great
Smyrna tragedy, other critical events con-
nected with the war in the near east,
the famine in Russia with the distribu-
tion of American relief, political crises
throughout Europe growing out of the
world war, the revolution in Ireland with
its poignant human sacrifices and marty-
doms, and such convulsions of Nature as
the recent destructive eruption of the
Mount Aetna volcano, are among the
outstanding achievements cited by Pathe
News in its record of performances.

* * *

AESOP'S Film Fables, declared by
Pathe to be the most widely used
of all animated cartoon subjects will con-
tinue to make their weekly appeal on its

varied program. Now midway in their
third year, these modernized highly comic
adaptations of the wisdom of the ancient
Greek philosopher are proclaimed by Pathe
to be even more popular than when, in
the early months of their release, they
literally took picture patrons by storm.

Paul Terry, the cartoonist of the
Fables, reveals possession of an inex-
haustible fund of incidents and compli-
cations, strange situations throughout the
universe and incredible adventures in
which to present ever fresh angles in the
lives and characters of "Farmer Al Falfa,"
"Henry Cat," ''Milton Mouse," and the
rest of his gallery of comic human and
animal types. Reviewers everywhere have
expressed amazement at the technique
of producing animated cartoons as illus-
trated in the ever-changing novelty of
these Aesop's Fables productions.

* * *

TOPICS of the Day series, will con-
tinue to be issued weekly as heretofore.
These amusing nuggets of wit and wis-
dom culled from a wide range of sources,
as now issued mark an evolution cover-
ing half a dozen years of constant en-
deavor to select and present only the
cream of the printed scintillations of wits
and "Jokesmiths," says Pathe. The reel
is suited to the needs of almost any kind
of program, and the volume of exhibitors'
expressions of appreciation is stated by
Pathe to be constantly increasing.

* * *

PATHE REVIEW promises an attrac-
tive new program of particular inter-
est, the results of long preparations, for
the season just beginning. These prepar-
ations amount' to a material expansion of
the Review's range of natural subjects
and industrial and scientific novelties for
its weekly issues.

These subjects will include not only
"Camera Visits" to the more important
cities of the Continent, but others that
lend themeselves to color work. Along
these lines production has begun on a
short series dealing with American
flowers. There will also be Pathecolor
treatment of subjects along human in-
terest lines.

Pathe Review has arranged on a broad
and elaborate scale for the season a
Studio Production Program involving the
building of studio sets that would do
credit to first class feature productions.
Here will be created a series on the His-
tory of Fashions, to be issued this fall
in three consecutive numbers of the Re-
view. The series has the benefit of the
co-operation of New York's most famous
fashion designers.

The technical staff of the Review has
evolved a number of new mechanical ef-
fects which are promised to figure in fu-
ture issues.

It is announced that the Pathe Review
Popular Science subjects which have been
so favorably commented on throughout
the country will be continued with many
improvements in their presentation.

A scene from "Stepping Out"

September 15, 1923.

imr==imi imi=

Ruth Roland in a scene from the first episode of "Ruth of the Range," a Pathe serial

Harold Lloyd in a scene from "Why
Worry?" a Pathe feature.

Features and
Serials Upon

Pathe's List

Pathe's list of announced at-
tractions (or the new season in-
cludes the features and serials
pictured on this page in addition
to the long schedule of short sub-
jects given elsewhere in this
issue.

Ruth Roland will be presented
in "Ruth of the Range."

Harold Lloyd will contribute
"Why Worry?" as the first of his
feature length comedies.

Edna Murphy will be starred
in "Her Dangerous Path," Hal
Roach "Short Stories" serial.

"The Call of the Wild," a Hal
Roach production, will be another
feature length attraction.

Edna Murphy as she appears in "Her Dan-
gerous Path," Pathe serial

September 15, 1923

EXHIBITORS HERALD

fjjini — ini =ini mi inr

ipt mi tmi mi in

All Short Subject Programs f
Gaining in Favor

Many Theatres Now Devoting One and Two Days Each IV eek
to "Variety" Bills Carefully Selected

^imi mi mi inr ini mr=inr=ini nni mi ini mr imr= in

Observant of the growing move-
ment toward ' Short Subject Nights,"
"Family Nights? and similar cxclu-
sive presentations of less than feature
length attractions, Pathe Exchange,
Inc., has made tip for exhibitors' con-
venience the following list of short
subject programs suitable for exhibi-
tion in this manner. Frequent attesta-
tions as to the box office value of these
short subject programs appear in re-
ports to "What the Picture Did For
Me."

Program No. 1

Ben Turpin in "Where's My Wandering
Boy This Evening?*' comedy, (2).

Leo Maloney in "Tom, Dick and Harry,"
western, (2).

Pathe News, news, (1).

Aesop's Film Fable, cartoon, (%).

Topics of the Day, topics, ($&).

Program No. 2

"Our Gang" in "Dogs of War," comedv.
(2).

Pathe Review, magazine, (l).

Stan Laurel in "Collars and Cuffs,"

comedy, (1).
Ruth Roland in "Haunted Vallev," serial,

(2).

Program No. 3

Mack Sennett's "Nip and Tuck," comedv,
(2).

Paul Parrott in "The Uncovered Wagon,"

comedy, (1).
Pathe News, news, (1).
Leo Maloney in "Steel Shod Evidence,"

western, (2).

Program No. 4

"Snub" Pollard in "The Green Cat,"

comedy, (2).
"Our Gang" in "Lodge Night," comedy.

(2).

Stan Laurel in "Gas and Air," comedv,
(1).

Pathe Review, magazine, (1).

Program No. 5

"Her Dangerous Path" with Edna
Murphy, short story serial, (2).

"Down to the Sea in Shoes," Sennett,
comedy, (2).

A scene from "Nip and Tuck"

Fun incident in "Let's Build"

Ben Turpin in "Pitfalls of a Big City"

"The Pearl Divers," fable, cartoon, (£4).
"Topics of the Day," topics, (Yi).
Pathe Review, magazine, (1).

Program No. 6

Paul Parrott in "Post No Bills," comedv,

(1) .

Lloyd-Daniels-Pollard, in a re-issue, com-
edy, (1).
Pathe Review, magazine, (1).
"Nine of Spades," bridge-whist, (1).
"The Festive Haul." comedy scenic, (1).
Pathe News, news, (1).

Program No. 7

"Our Gang" in "Lodge Night," comedy,

(2) .

Leo Maloney in "Yellow Men and Gold,"

western, (2).
Pathe News,- news, (l).
Paul Parrott in "Jack Frost," comedy,

(1).

Program No. 8

Leo Maloney in "In Wrong Right." wes-
tern, (2).

Stan Laurel in "Oranges and Lemons,"

comedy, (1).
Pathe Review, magazine, (1).
Topics of the Day, topics, (y3).
Aesop's Film Fable, cartoon, ($4).

Program No. 9

Paul Parrott in "Take the Air," comedy

(1) .

"Her Dangerous Path" with Edna

Murphy, short story serial, (2).
"Skylarking" Mack Sennett, comedy, (2).
Pathe Review, magazine. (1).

Program No. 10

Stan Laurel in "Short Orders." comedv,
. (D-

"Pitfalls of a Big City," Turpin. comedy,

(2) .

"The Cat That Failed," fable, cartoon,

Topics of the Day, topics, (J/3).
Pathe News, news, (1).

Program No. 11

"Be Honest," a Dippv Doo Dad, comedy
(1).

"Snub" Pollard in "The Mystery Man,"

comedy, (2).
Leo Maloney in "Warned in Advance,"

western, (2).
Pathe Review, magazine, (l).

A scene from "Columbus"

"Snub" Pollard in "It's a Gift

Our Gang" in "No Noise"

60 EXHIBITORS HERALD

September 15, 1923

: : J5he FILM MART : :

PURELY
Personal

Interesting news about exhibitors
and people with whom they come
into direct contact. Readers are
invited to contribute items for
publication in this column. Address
them to "Purely Personal."

Announcement was made last w
that Samuel Harding, owner of the Lib-
erty theatre, one of Kansas City's down
town first run houses, had leased the the-
atre to the Universal Film Company of
New York for a period of five months.
The company is planning to show some
of its biggest productions in the house,
which now is being remodeled, it is said,
as well as pictures from other companies.
Lee D. Balsly, Universal branch man-
ager at Kansas City, will become house
manager of the Liberty, which will re-
open August 31.

H. L. Gillham has purchased the Hip-
podrome theatre at Wilson, Okla., which
will be operated in connection with his
Dreamland theatre in the same town.
*

Manager Rostein opened his new the-
atre, the Alhambra, at Tulsa, Okla., re-
cently. The new theatre is' a suburban
house and seats about 800 people.

Argus Enterprises, theatre supply house,
Denver, Colo., has moved in their new
building at 824-826 21st street. They
have large display rooms and offices.
Fred R. Ramenstein is the manager of
this branch.

"Alabama" Walker, in charge of ac-
cessories at the Fox Kansas City branch
office, has resigned to accept a position as
exploitation man with the Hippodrome
theatre, Leavenworth, Kan.

From operator to manager — that was
the jump made last week by Roy Sweet-
land of the Memorial Auditorium, Hia-
watha, Kan., his new duties starting Sep-
tember 1.

It was a joyous three-day visit that
Howard "Jamey" Jameyson, formerly of
the Liberty and Doric theatres, Kansas
City, and now advertising manaRer of
the Miller Theatre Company, Wichita.
Kan., spent among old friends in Kansas
City last week. Up and down "Film
Row" walked "Jamey," greeting former
comrades like a prodigal son.

The W. S. Butterfield interests of Mich-
igan have taken office space in the Joseph
Mack Building. Detroit, for general rep-
resentation in handling booking of pic-
tures and musical tabloids. This office
will be the headquarters of E. C. Beatty,
general manager of the corporation, wTith
E. T. Ryan, Jr., as local office manager.
*

Raymond Cavanagh, director of ex-
ploitation for Universal, having started
Universal's fall exploitation drive well
under way, is spending his vacation on
tour, automobiling up the New England
shore with his family. Unless he has to
spend more time under the machine than
he does in it, he expects to get as far
as Cape Cod.

The condition of Cyrus Jacobs, man-
ager of the Globe theatre. Kansas City,
who is in the hospital suffering of heart
disease, is much improved, according to
attending physicians.

Production Progress : :
First National

J. K. McDONALD, whose "Penrod and
Sam" has been acclaimed as one of the
finest boyhood pictures, will make an-
other similar production written espe-
cially for the screen by Booth Tarking-
ton. It will be called "Old Fathers and
Young Sons." . . . Tully Marshall has
been cast for a role in "Her Temporary
Husband," a farce comedy to be directed
by John McDermott.

+ + +

CHESTER CONKLIN has been signed
by Thomas H. Ince for a role in "Anna
Christie." . . . Norma Talmadge's "With-
in the Law" was the opening feature at
the new Shepherd Bush Pavilion, built by
I. Davis, owner of the Marble Arch and
Shaftesbury Pavilion.

+ + +

HOLMAN DAY AND MARION FAIR-
FAX have been added to the writing
staff of First National on the West ^oast.
. . . Camera work has started on "Dust
of Desire," Norma Talmadge's love
drama of Arabia, under the joint direc-
tion of Frances Marion and Chester
Franklin. Supporting Miss Talmadge are
Joseph Schildkraut, Arthur Edmund Ca-
rewe, Earl Schenck, Hector V. Sarno and
others. . . . Moe Mark and Joseph Plunk-
ett will present "Potash and Perlmutter"
at the Strand theatre beginning Sept. 19,
and it is expected that the picture will
play for three weeks.

F. B. O.

MRS. WALLACE REID, who has returned
to California, announces that she will
tour three or four more cities in the in-
terests of "Human Wreckage" before mak-
ing another picture. She will appear in
Omaha, Minneapolis and Milwaukee. . . .
Emery Johnson has completed his produc-
tion of "The Mail Man" for F. B. O.
+ + +

LARRY McGRATH, sport writer and
former professional boxer, will appear in
the sixth and seventh episodes of "Fight-
ing Blood." The sixth story of the new
series is titled "Wages of Cinema." The
second of the series "So Tliis Is Holly-
wood" has already had its premiere at the
Central theatre, New York.

+ + +

F. B. O. ANNOUNCES that through ar-
rangement with Roy E. Ait ken a revised
version of Mack Sennet t's "Mickey" star-
ring Mabel Normand will be issued. . . .
Andrew J. Cobe, managing director of the
Central theatre, New York, is responsible
for the statement, according to F. B. O.,
that "Daytime Wives" at its opening at the
Central broke all records in the way of a
gross for opening day. This story by
Lenore Coffee and John F. Goodrich is en-
acted by Derelys Perdue, Wyndham Stand-
ing, Grace Darmond, William Conklin, Ed-
ward Hearn and others.

Associated Exhibitors

PARAMOUNT THEATRES in the
south have booked the Associated Ex-
hibitors' attraction, Douglas MacLean in
"Going Up." The picture is to play 160
days in forty-one houses. Spyros Skouras
has also booked the picture for his first
run houses in St. Louis.

+ + +

"THE EXTRA GIRL." first of the Mack
Sennett productions starring Mabel
Normand for Associated Exhibitors is to

: : : Distribution News

have its world premiere at the Mission,
Los Angeles. It will open there in Sep-
tember. . . . "David Copperfield," screen
version of Dickens' classic, will be pub-
lished by Associated Exhibitors, Septem-
ber 23. According to General Manager
John S. Woody, many booking dates have
already been received for this production.

+ + +

"THE COURTSHIP OF MILES
STANDISH," the elaborate production
which Charles Ray spent more than eight
months in making, has been scheduled for
October publication by Associated. . . .
Victor Hugo Halperin has started work
on "Souvenir," an original story which
will be his second picture for Associated
Exhibitors.

Paramount

CECIL B. DE MIL.LE has completed
filming of "The Ten Commandments"
and has left for a vacation cruise on his
yacht "Seward." . . . Three popular
feminine players will appear in support
of William S. Hart in "Wild Bill Hickok,"
They are Ethel Grey Terry, Kathleen
O'Connor and Naida Carle.

+ + +

SCREEN FOLKS apparently like to take
their vacations late in the season. In
addition to De Mille, Nita Naldi, on com-
pletion of her role in "The Ten Com-
mandments," left for a vacation trip to
New York. Sylvia Breamer is another
star vacationing in the East. William de
Mille, having completed editing of "The
Marriage Maker," is also taking his vaca-
tion, while Pola Negri and Kathleen Wil-
liams have just returned from a vacation
at the Grand Canyon.

+ + +

GEORGE MELFORD is scouring south-
ern California in search of the upper
Nile country of Egypt. Melford is seek-
ing a place to make scenes for his Para-
mount production of Kipling's "The Light
That Failed." . . . Riley Hatch has been
added to the cast of "West of the Water
Tower," Glenn Hunter's first Paramount
picture.

+ + +

E. LLOYD SHELDON and Julian
Johnson have begun adaptation of "The
Humming Bird," a play by Maude Ful-
ton, which will be Gloria Swanson's next
starring picture. . . . Orange, Australia,
population 7,000, is going to be the first
city outside of the United States to show
"The Covered Wagon."

Fox

A SPECIAL PRODUCTION, a William
Farnum star series feature, an Imperial
comedy and an Educational Entertainment
are scheduled by Fox for September pub-
lication. Tlie special is "The Eleventh
Hour," featuring Charles Joties and Shirley
Mason; the Farnum picture is "The Gun
Fighter;" the Imperial comedy is titled
"Why Pay Rent" while the educational
subject is called "The Mysteries of Yuca-
tan."

+ + +

TWO BIG FOX pictures had their pre-
mieres in Chicago, September second and
third. "The Silent Command" opened at
the Monroe theatre, formerly Barbce's Loop,
-which has been taken over by Fox and en-
tirely rejuvenated. "If Winter Comes"
opened at the Harris theatre.

September 15, 1923

EXHIBITORS HERALD

::::7Ae FILM MART : : : :

Production Progress : : : : : : : : Distribution News

"KENTUCKY DAYS" is the title of the
new Farnum picture previously announced
as "A Man." . . . The Sunshine comedy
called "Xobody Home" has been clianged
to ''The Roaring Lion." . . . Many novel
sights in South America are shown in the
Fox Education Entertainment "Sunshine
and Ice" to be published September 10.

+ + +

"FULL SPEED AHEAD" is the title of
the next Al St. John-Fox comedy. . . .
Clyde Cook's two reel special comedy, "The
Pinhead" has been scheduled for publica-
tion September 30. . . . Work has been
started on the next Charles Jones starring
picture called "Big Dan." William Well-
man is directing.

Goldwyn

ZASU PITTS, who has just completed
the role of Trina in Eric von Stroheim's
"Greed," is making her first visit to New
York accompanied by her husband, Tom
Gallery. . . . Victor Seastrom, eminent
Swedish director, has taken his company
to San Francisco for scenes for "The
Judge and the Woman." Conrad Nagel,
Mae Busch and Patsy Ruth Miller have
the leading roles. The title of this pro-
duction has been changed from "The
Master of Man."

+ + +

RUPERT HUGHES has been asked to
address the Los Angeles Bar Associa-
tion on "Conflicting Divorce Laws,"
which is the theme of his present produc-
tion tentatively titled "Law Against Law."
. . . King Vidor and his "Wild Oranges"
company is expected back from Georgia
soon where scenes have been made in the
swamp lands.

+ + +

FIVE GOLDWYN COSMOPOLITAN
pictures have played on Broadway in
succession, starting with "Enemies of
Women" at the Central, which was later
transferred to the Rialto, Rivoli and Cam-
eo theatres. Other Broadway runs fol-
lowing were King Vidor's "Three Wise
Fools"; Cosmopolitan's "Little Old New
York" with Marion Davies; Distinctive's
George Arliss picture, "The Green God-
dess," and Jesse D. Hampton's produc-
tion of "The Spoilers."

Preferred Pictures

"MOTHERS-IN-LAW" will play an in-
definite run at B. S. Moss' Cameo theatre,
New York, starting September 9. This is
the second of the new season's group of
fifteen Preferred pictures, the first being
"The Broken Wing" which opens at the
New York Rialto in October. . . . De
Luxe Feature Film, which will handle the
Preferred product in the Seattle territory
will be located at 2016 Third avenue, Seat-
tle, after September 1.

+ + +

250 LOCATIONS in New York and Brook-
lyn and 150 in Chicago have been taken
by Preferred for billboard advertising of
the new series of fifteen productions. This
billboard space is in addition to the exten-
sive national advertising of the company.
. . . Clara Bow, who is at present work-
ing in "Maytime" for Preferred has been
loaned by B. P. Schulberg to Frank Lloyd
for a part in "Black Oxen."

THE PUBLIC WANTS new faces accord-
ing to Mr. Schulberg who points with
pride to the cast selected for "Maytime."
The principal role originally enacted by
Peggy Wood on the New York stage, will
be carried to the screen by Ethel Shan-
non; another important part has been given
Clara Bow ; the feminine characterization
third in importance in Rida Johnson Young's
play has been entrusted to Netta West-
cott.

Metro

VIOLA DANA'S newest production,
"Rouged Lips," had an engagement at
Loew's Palace theatre, Washington, D. C,
and, according to reports from Metro,
was unqualifiedly stamped as a success by
reviewers. Miss Dana will next be seen
in "In Search of a Thrill," an adaptation
of Kate Jordan's story.

+ + +

AN ELABORATE press sheet for the
Metro-Louis B. Mayer production,
"Strangers of the Night," will be issued,
it is announced. ..." Harold Shaw has
been selected by Milton J. Hoffman, pro-
duction manager, to direct the picturiza-
tion of William J. Locke's story, "The
Living Past," which will be one of the
Premier features.

+ + +

PREPARATIONS ARE being made at
the Metro studios for the arrival of
Laurette Taylor, who will start work on
"Happiness," the first of two of the pic-
tures which the star will make for Metro
this season. . . . Rafael Sabatini, author
of "Scaramouche," is coming to the coun-
try for the premiere of Rex Ingram's film
version of his story, according to Metro.
. . . Freeman Wood, Earle Fox, Williams
Haines, and Mathilde Brundage will have
leading roles in support of Mae Murray
in "Fashion Row."

Out

TRY to buy a BOX OF-
FICE RECORD from
an exhibitor — offer him
any amount up to the
price he asks for his the-
atre — then calculate its
value as a medium for ad-
vertising whatever you
have to sell.

HAVING COMPLETED "Three Ages"
Buster Keaton is now at Truckee, Cal.,
where scenes are being made for his sec-
ond feature comedy, "Hospitality." . . .
Reginald Barker is busy producing
"Pleasure Mad," screen version of
Blanche Upright's novel.

Cosmopolitan

THE SET FOR Marion Davies' "Yolanda"
eclipses all Cosmopolitan's previous ef-
forts in tlie making of gigantic sets. It
ranks among the biggest sets ever con-
structed in the East. . . . According to
Cosmopolitan, Marion Davies in "Little Old
New York," has achieved what is said to be
tlie greatest triumph of a film in England at
its London premiere at the Empire theatre.
+ + +

A LAVISH REPRODUCTION of a mus-
ical comedy review is an important fea-
ture of "Cain and Mabel," Cosmopolitan's
pictunzation of H. C. Witwer's story of
the same name. A chorus of thirty-two
Ziegfeld Follies beauties appear as a back-
ground for Anita Stewart in one of the
scenes. T. Roy Barnes and Oscar Shaw
are featured with Miss Stewart in this
production.

Grand-Asher

FIVE PICTURES EACH will be made by
Elliott Dexter and Byrant Washburn for
Grand-Asher it is announced by President
Samuel V. Grand. Dexter's first picture
will be "The Man Who Forgave" while
Washburn's initial production will be "Try
and Get It." R. William Neill will direct
Dexter who will have the support of Mil-
dred Harris, Robert Edeson, Anders Ran-
dolf and others. The story was written
by Adam Hull Shirk. Washburn's story
is by Eugene P. Lyle, Jr., and appears in
The Saturday Evening Post under the title
"The Ringtailed Gallawampus." Cullen
Tate will direct.

Vitagraph

"I WAS delighted with 'Loyal Wives.' I
like it as a picture and I was especially
interested in the subject matter," Will H.
Hays, former postmaster general, de-
clared after witnessing the Whitman
Bennett production of that name which
Vitagraph will distribute. Evidently this
story of postal service employes is accu-
rate in its picturization of this great
force.

+ + +

RAPID PROGRESS is being made at
the Yonkers studio where Director
Charles Giblyn is filming "The Leaven-
worth Case," detective story by Anna
Katherine Green. Seena Owen, Martha
Mansfield, Wilfred Lytell and others are
in the cast. . . . Vitagraph's "The Man
Next Door" and the Larry Semon com-
edy "The Midnight Cabaret" were the
opening attractions during the first week
at the new Rialto theatre in Cedar Rap-
ids, la.

+ + +

"LIGHTNING LOVE" is the name of a
new Larry Semon comedy to be issued
in November. Semon is said to have
evolved some of the most laugh-provok-
ing situations by literally "harnessing"
lightning. ... J. Stuart Blackton has
completed "On the Banks of the Wa-
bash," his first picture for Vitagraph.

EXHIBITORS HERALD

September 15, 1923

Ihe FILM MART

Production Progress

Warner Brothers

LENORE ULRIC has returned to New
York after completing her role in War-
ner Brothers' picturization of David Bclas-
co's stage play, "Tiger Rose." And it's a
great picture, declares Mr. Bclasco.

+ + +

ACTIVITY AT THE Warner Brothers
studio is at a high pitch. Here are some
of the big pictures being made there: "The
Country Kid," starring Wesley Barry;
"The Marriage Circle," with a star cast
being directed by Ernst Lubitsch; "Lucre-
tia Lombard," starring Monte Blue and
Irene Rich; and "Conductor 149?," starring
Johnny Hines.

+ + +

PREPARATIONS ARE under way for
the filming of "Beau Brummell," starring
John Barrymore. The noted player is ex-
pected to arrive in California soon. Mary
Astor and Irene Rich have already been
engaged for supporting roles. . . . "Where
the North Begins," featuring "Rin-tin-tin,"
the dog, is playing its third meek at the
Alhambra theatre, Los Angeles.

+ + +

"THE GOLD DIGGERS," picturization of
Avery Hopwood's play featuring Hope
Hampton with Louise Fazcnda, Jobyna
Howland, Wyndham Standing and others
in the cast, will open an engagement at the
Rialto theatre, New York on September o.

C. C. Burr

SAMUEL MOSCOW, President of Mos-
cow Films, Inc., has contracted for the
Burr 1923-24 specials, "Restless Wives,"
"Youth to Sell," "The Average Woman"
and "Lend Me Your Husband."
Charles (Chic) Sale has completed his
first Burr feature and the picture is being

Ilk

A scene from "Ashes of Vengeance,"
Norma Talmadge's latest First National
production which is enjoying a success-
ful run in New York. Conway Tearle
appears to advantage in her support.

Two scenes from the Paramount production "The
Spanish Dancer," starring Pola Negri

cut and edited by Director Gregory La
Cava. Polly Archer plays opposite Sale
with other in the cast including Robert
Bentley, William Black, Leslie King,
Mary Kitson, Harlan Knight and Little
Russell Griffin.

+ + +

CONSTANCE BINNEY is taking a va-
cation. Her initial feature of the series
she is making for C. C. Burr is being
edited, for publication through Associated
Exhibitors.

United Artists

UNDER THE HEADLINE "Chaplin
Smashes Sacred Film Convention," a
Los Angeles reviewer declares Charlie
Chaplin's seven-reel feature photodrama,
"A Woman of Paris," offers something
different in the way of screen entertain-
ment. The review is decidedly laudatory.
. . . Jack Pickford has more than half
finished "Valley of the Wolf," which will
be published this fall.

+ + +

THOMPSON BUCHANAN is cutting
and editing his Associated Authors pro-
duction "Cap'n Dan," adapted from a
Peter B. Kyne story, "The Harbor Bar."
Monte Blue, Joan Lowell, Evelyn Brent
and Charles Gerrard are featured. . . .
Elmer Harris is well into production of
"No More Women!" third Associated
Authors picture. Mr. Harris is author of
this story which features Matt Moore,
Madge Bellamy, Kathleen Clifford, Wal-
lace Beery and others.

Educational

ACTION AND THRILLS are promised in
a number of the new Christie comedies
which Educational will issue. The first of
the series "Naz'y Blues" is staged aboard
two of the biggest battleslvips of the Pacific

Distribution News

fleet. The entire crew of officers and men
are enlisted in many of the scenes. Jimmie
Adams' first of the new series is "Done in
Oil" and has for its locale the extensive
oil fields near Los Angeles.

+ + +

WHEN EDUCATION AL'S latest Mer-
maid comedy "The Busher," adapted
from Lardner's "You Know Me, Al," zvas
played at the Coliseum theatre, Los An-
geles, the theatre took space on the sport-
ing page of the paper to advertise the
subject which is a baseball story.

+ + +

TWELVE MERMAID comedies will be
presented by Jack White through Educa-
tional. White has engaged Ehmr Floyd,
rezite producer to stage artistic settings and
background for the productions.

C. B. C.

PRODUCTION OF "Forgive and For-
get" has been completed by Harry
Cohn and it is being rushed east for
editing. . . . Screen rights to "Circum-
stances Alter Divorce Cases" by Lewis
Allen Brown and "Prejudice" by Evelyn
Campbell have been purchased by C. B. C-

+ + +

RIGHTS TO "The Barefooted Boy" for
Greater New York and Northern New
Jersey have been sold by C. B. C. to-
Mission Film Corporation. This produc-
tion features John Bowers, Tully Mar-
shall. M'arjorie Daw, Sylvia Breamer and
others. . . . An imposing line-up of well-
known stars is promised by Louis Lewyn
and Jack Cohn in their second issue of
the new 1923-24 Screen Snapshots.

A comedy bit from the first of the Harry
Langdon comedies, "The Skyscraper,"
produced by Principal Pictures Corp.

September 15, 1923

EXHIBITORS HERALD

With the Procession in Los Angeles

By Harry Hammond Beall

I =

profession, has returned from Yosemite
where he went to do some extensive hunt-
ing (with his kodak). George D. who
started John Bunny on his screen career,
is a camera fiend and has twenty cameras
and as many more special lenses just tor
making pictures for his own diversion.

A. K. Moiumdar

GEORGE LANDY, the fair haired boy
who followed Harry Wilson in mak-
ing Jackie Coogan famous and then
resigned the cares of office in favor of
loquacious Larry
Weingarten, was
host at J i m m i e
Bowen's Cosmos-
art studios recent-
ly at a lunchec n to
introduce to the
motion picture
press A. K. Mo-
zumdar, noted
Hindu religious
leader who heads
the Excelsior Pic-
ture Producing
Company in the
making of a series
of Indian produc-
t i o n s . "Prince"
Mozumdar is said to have thousands of fol-
lowers in the Universal Messianic message
and it is for these followers that he is mak-
ing the picture.

Among the distinguished journalists pres-
ent were William Parker, Cosmopolitan
News Service; Don Eddy, Los Angeles
Examiner: Col. Simeon Jacobs, Amalga-
mated Press of Great "Britain; Denton
Crow, city editor, Los Angeles Times; Jo-
seph Reddy, batting for Frances Agnew of
the New York Telegraph: Ted Tavior. Los
Angeles Record; Myrtle Gebhart. fan maga-
zine correspondent and many others. Krag
Johnson, production manager and his
charming wife added to the gaiety of the
affair.

Kathryn McGuire, feminine star of the
picture acted as hostess and "Marshall
Neilan specials," a combination of orange
ice plus, were very soothing.

* * *

Dorothy Phillips is to do another First
National picture according to announce-
ment from Irving G. Thalberg. the adoles-
cent manager of the Mayer studios.

Dorothy has been signed for the stellar
role in a big new John M. Stahl produc-
tion, as yet untitled.

In the meantime Allen Holubar, her hand-
some husband, is making ready at Metro
for his first production under the banner
of the parrot. "The Human Mill" from the
novel "The Bishop of Cottontown."

* * *

Guy Price, motion picture and dramatic
columinist of the Evening Herald of Los
Angeles, is vacationing en famille at Del
Mar and Coronado Beach, with clever lit-
tle Jimmy Murray batting in his stead.
$ * *

And speaking of critics' vacations Flor-
ence Lawrence, who guides the destinies of
the Examiner's drama department, is soon
to be back from London, Paris and way
points, and Jimmic Grucn, who has been
subbing at her desk, can have his long con-
templated three weeks' vacation.

* * *

Wampas members are to have a beach
club house. This was decided at a recent
meeting, and Sam Cohen, Roy Miller and
Mark Larkin have been appointed to work
out the details. Funds raised at the last
Wampas frolic and ball are to be used
for the initial payment, and the screen
scribes are already buying new bathing

suits in anticipation of the frolic at their
new seaside home to be.

* * *

Modesty is always a virtue, according to
Joe Jackson. Goldwyn publicity chief, al-
though he sometimes forgets this is bally-
hooing about his stars, and the great Gold-
wyn pictures. He tells a story of real
modesty, however, which should re-act
greatly to the credit of "Big Boy" Wil-
liams, Charlie Seeling's western star.

"How are you doing?" Joe asked "Big
Boy" one day in Hollywood.

"Fine" replied the cinema giant.

"Getting lots of fan mail?" queried Jo-
sephus.

"Not much." replied "Big Boy," Most of
them that likes me can't write because they
don't know how."

* * *

Sid Grauman is wearing a smile that
won't come off. "The Covered Wagon"
broke all house records at his Hollywood
Egyptian theatre. He won't say just
how much business was done but rumor
has it as well over the twenty-five

"grand" mark for the week.

* * *

Hi Dabb has succeded Bill Gentz as pub-
licity director at the R-C. studios.

* * *

The local Universal exchange has been
more or less deserted this week with Gen-
eral Manager C. L. Theuerkauf in San
Francisco and Exploitation Director How-
ard D. McBride on a publicity tour to San
Diego.

* * *

W. F. Alder's famous south sea island
exploration film "The Isle of Vanishing
Men" is to have its premier in Los Angeles
late in October, negotiations having been
concluded with Managing Director Lund
of Clune's Broadway theatre for an ex-
truded run.

* * *

George D. Baker, dean of the directorial

TWO years old in Sep-
tember— and look at
him — booking the pic-
tures of the nation.
There's no appeal from
THE BOX OFFICE
RECORD — but there's
endless appeal in it — the
only publication that
proves its own advertise-
ments.

* * *

Here is one movie hero who prefers
to remain unsung. Charles "Buck"
Jones, Fox star, who was recently rec-
ommended for a Carnegie hero medal be-
cause he saved the life of Bernard J.
Durning, who dircted him in "The
Eleventh Hour," has asked his friends
to cancel the application for the signal
honor they would bestrow upon him.
"Buck," who is really a modest violet,
last January pulled Durning out of Los
Angeles harbor after the director had
been swept overboard from a submarine
during the filming of a hazardous water
scene.

* * *

Goldwyn's "Law Against Law" company,
headed by Rupert Hughes, author and di-
rector of the story, recently returned from
Yellowstone National Park where they
filmed scenes for the production. Lew
Cody, who participated in a rough and
tumble fight for the picture during the
troupe's sojourn in the Yellowstone, is
nursing a badly wrenched ankle as a result
of the realism he put into the scene. Other
"casualties" of the trip were reported as
the result of minor accidents but all mem-
bers of the Hughes company are now re-
covered and happy to be home once again.

George Pyper, playwright, has been ac-
corded an honor rather unusual in pictures.
His "Twilight Trail," which he sold to
Universal as a two-reel Western story, has
been turned back to him to be rewritten
for a five reel feature. The plot, an orig-
inal one, so appealed to the studio execu-
tives, that it was decided to make a full
program feature out of it rather than the
smaller type of picture.

* * *

Before his departure for New York last
week. Jesse L. Lasky, vice-president in
charge of production of Paramount pic-
tures, announced an elaborate schedule for
his West coast studio for the fall and win-
ter months.

* * *

Violet Clark, iccll known scenario writer,
has returned to Hollywood after having
spent the season in London, where she went
on her honeymoon trip with her husband,
Robert Freeman. The scenarist is dusting
off her typewriter in anticipation of a busy
season.

* * *

Clare West, one of the best known de-
signers and costumers in America, has been
signed on a long term contract to take
over the active management of a new mo-
tion picture costuming concern which is to
be headed by Joseph M. Schenck and as-
sociates.

This announcement was made this week
bv John Considine. general manager of the
Schenck productions. He will be, also
executive head of the new wardrobe com-
pany.

The plans include the erection of a three-
story building by the United Studios, where
the Schenck productions are now housed.
The estimated cost of the structure is
$100,000.

For the past few years Mrs. West has
designed all of the costumes used in De-
Mille Productions. She has been with the
Famous Players-Lasky Corporation for six
years and during that period designed a
majority of the gowns worn by Paramount
stars.

EXHIBITORS HERALD

September 15, 1923

Ethel Grey Terry

Frankie Lee

Stuart Holmes

Henry B. Walthall

September 15, 1923

EXHIBITORS HERALD

M. H. HOFFMAN, Vice-President
and General Manager, Truart Film
Corporation.

18 Features to be
Offered by Truart

Five Producing Units to Supply
Attractions for Company 's
1923-24 Program

ALEXANDER S. ARONSON, Gen-
eral Sales Manager, Truart Film
Corporation.

TRUART Film Corporation will
be represented in the independ-
ent producing field with eighteen
feature photoplays during the sea-
son 1923-24. At least five produc-
ing units during the entire year, of
which three will be star units,
namely Elaine Hammerstein, Larry
Semon and Richard Talmadge, a
fourth the Carlos Productions units,
making all-star attractions similar
to "The Unknown Purple" and the
fifth unit to be announced as soon

The Independent Outlook
By Alexander S. Aronson
General Manager of Sales of
Truart Film Corporation.

My swing around the middle
West shows a healthy business
with most exhibitors. The outlook
for the coming season is unusually
encouraging. Exhibitors generally
realize that most of the independent
producers are creating box-office at-
tractions that are worth first-run
showings and these independent
productions are receiving the first-
runs they deserve. The exhibitors
further realize the independent pro-
ducers are not burdened with excess
overhead and can therefore deal
with the exhibitor on a very equit-
able basis. It is my firm convic-
tion, from contact with exhibitors
and exchangemen in most of the
key centres in the middle West that
independent product of merit will
enjoy unusual success this coming
theatrical season.

as the negotiations now in progress
are completed.

The first Elaine Hammerstein produc-
tion "Broadway Gold" directed by Ed-
ward Dillon from W. Carey Wonderly's
story in Young's Magazine, will be re-
leased generally on September 1st. This
will be followed by an adaptation of
Harold MacGrath's well-known novel
"The Drums of Jeopardy," now being
directed by Edward Dillon. This second
production will be released in Novem-
ber, 1923. It will be followed by a novel
being adapted under the tentative title
"Good Women and Bad," for release in
February, 1924. The fourth and fifth
Elaine Hammerstein in productions to be
selected from three well-known novels

Richard Talmadge

Larry Semon

now under consideration will be released
in May, 1924, respectively.

The first Larry Semon feature comedy
will be released in December, 1923. It
will be an adaptation of the famous stage
success "The Girl in the Limousine." To
follow this in March, 1924, will be "The
Wizard of Oz," the story famous in every
quarter of the globe which has appeared
in book form and as an outstanding play
for many years. This will be elaborately
produced by the Semon unit. In Septem-
ber and November, 1924, will be released
"Let's Go!" an unusual comedy novel and
"Yankee Doodle Dandy," described as
an uproarious farce of exceptional nature.
Larry Semon is under long term contract
with Truart and other well-known stage
successes are under consideration for sub-
seauent release and it is possible that the
last two of his first season's work will
be replaced by other plays of national
prominence.

* * *

'I "HE first Richard Talmadge produc-
tion, produced by Carlos Productions,
under the working title "Fast Freight"
will be released about October 1st to be
followed in January, March and May,
1924, by further productions of this series.
These will all be adaptations of pub-
lished stories designed to fit the needs of
this star. In selecting stories for Tal-
madge his stunt ability will be coupled

with a personality that will permit ad-
venture stories of a romantic type.

Following "The Unknown Purple"
which was directed for Carlos Produc-
tions by Roland West from his own
New York stage success, the Carlos
Unit will offer two additional all-star at-
tractions during the 1923-4 season for
which three best-sellers and two success-
ful stage plays are now under consider-
ation. As soon as the two properties are
selected definite announcement will be
made.

In addition one other unit with which
M. H. Hoffma n, vice-president and gen-
eral manager of Truart Film Corporation
is now negotiating will make three pic-
tures for Truart release during the 1923-
24 season.

Coming Into Its Own

By M. H. Hoffman
Vice-President and General Man-
ager of Truart Film Corporation.

During the 1923-24 season inde-
pendent production will make
greater strides toward coming to
its rightful position in motion pic-
tures than during any previous pe-
riod in the history of the industry.

The reas\m for this is as simple
as the result is inevitable. It is
that independent producers have at
last come to the realization that
they must offer a product in all
respects as good, and if possible
better, than that which is being
presented by the old-line national
distributors. And, having come to
that realization the independents
are going ahead and making the
finest quality of product on the
market.

Elaine Hammerstein

Edward Dillon

^\NE of the biggest problems of the
forthcoming season will be the solu-
tion of the question of rentals. What is
the equitable rental?

In advancing its policy of selling the
series of Larry Semon comedy feature
productions Truart Film Corporation be-
lieves it is throwing aside every precedent
ever established in the selling of motion
pictures to the theatre. M. H. Hoffman,
vice-president and general manager and
Alexander S. Aronson, general manager
of sales, for Truart, under whose guidance
this new sales policy will be placed in
operation, in the preparation of that
policy, have assured themselves by the
basic principle under which the plan will
be carried on, that the arrangement with
the exhibitor will be an equitable one
because the theatre-manager is the one

EXHIBITORS HERALD

September 15, 1923

RICHARD TALMADGE and support in "Fast Freight," first o f a series of Truart productions.

who is going to offer the basis of that
arrangement.

Truart in advertising pages which will
shortly appear in the trade journals will
offer the series of four Larry Semon fea-
ture comedies to the exhibitors of the
country, calling upon the exhibitors to
make their own proposition on the series,
one which they will consider equitable to
themselves and equitable also to the pro-
ducer.

* * *

THEATRE-OWNERS are familiar
with the common practice of charg-
ing higher prices for each succeeding
picture of a star series, especially are
they familiar with this practice as applied
to the limited field of comedy stars.

Under the new sales plan of Truart the
theatre will avoid this because the ar-
rangement it is promised entered into
will be such that release No. 4 will be
rented at the same figure as release No. 1.
Furthermore, the contracts thus entered
into by exhibitors with the home office
of Truart Film Corporation will be lived
up to regardless of any distributing affili-
ations on the series, because the series
will be sold to a distributor only subject
to such contractual bookings.

Truart has not entered into this plan
merely as an idea. It has committed it-
self by contractual obligation to the star
for an extended period of time, it has
further obligated itself in the purchase of
well-known plays and novels; it will fur-
ther make whatever expenditure is neces-
sary in order that the finished productions
will be second to none of their type, or
any other type for that matter in quality,
they declare.

T ARRY SEMON is a proven star of
known box-office value. The calibre
of the product in which he will be offered
cannot do otherwise than add to the
universal popularity which he has already

achieved, they state. The properties
which will be the basis for his productions
have known value.

"The Girl in the Limousine" is the first.
This successful stage play not only held
the stage in New York for one solid sea-
son but the play has been on tour in
every part of the United States. Pro-
duced on the legitimate by A. H. Woods,
it has been conceded one of the outstand-
ing stage successes.

Following this will be "The Wizard of
Oz." The name alone is known to prac-
tically every man, woman and child in
the country. Its whimsical qualities, both
in book form and on almost every stage
throughout the land, has made its name
a familiar one everywhere.

* * *

AFTER that there will be "Let's Go!"

and "Yankee Doodle Dandy" two
unusual stories uniquely adapted to the
needs of this comedian.

"In exchange for this product of known
quality and value Truart will ask an offer
which the theatre believes equitable to
itself and to the producer; the oppor-
tunity only to get and give a square deal,"
states an official of the company. "In
order that they may both survive, the
arrangement between the producer and
exhibitor must be equitable. When it is
— both of them will have a square deal.

"That is the basis of Truart's new sales
policy on the Larry Semons — Direct
booking and a square deal."

* * *

w w T3 ROADWAY GOLD" has an enviable
number of first run bookings already
set, in addition to the pre-release showings
which it was accorded. Among the show-
ings already set or playing are :

Cameo theatre, New York, extended en-
gagement ;

Randolph theatre, Chicago, indefinite en-
gagement ;

Granada theatre, San Francisco ;
California theatre, Los Angeles;
Clune's theatre, Los Angeles ;
Capitol theatre, Detroit ;
New Grand Central theatre, St. Louis;
Newark theatre, Newark ;
T & D theatre, Stockton, Cal. ;
The entire Stanley Circuit, Philadelphia ;
The entire U. B. O. Circuit, New York;
Nathan Gordon Circuit, Boston ;
Finkelstein & Rubin Circuit, Minnesota.
* * *

rP HE Edward Dillon production, "Women
Men Marry," featuring E. K. Lincoln
and Florence Dixon, and "The Empty
Cradle," Burton King's epic of woman-
kind, featuring Mary Alden and Harry T.
Morey, have been franchised to independent
exchanges covering almost the entire coun-
try.

Among the franchise holders are:

Southern States Film Co., Atlanta, Ga., for
he entire South, covering 11 states.

A. Harrison, Boston, Mass., for the entire New
England territory.

DeLuxe Film Co., Seattle, Wash., for Wash-
ington, Oregon, Montana, Idaho and Alaska.

Renown Exchange, Chicago, 111., for Northern
Illinois, Indiana and Southern Wisconsin.

Renown Exchanges, New York City and Buffalo,
N. Y., for New York State and Northern New
Jersey.

Metro Film Exchange, Philadeiphii, Pa., on
"Women Men Marry" for Eastern Pennsylvania
and Southern New Jersey and 20th Century Film
Co., on "The Empty Cradle" for the same terri-
tory.

Regal Films, Ltd., "Women Men Marry" for
the Dominion of Canada.

All Star Feature Distributors, San Francisco
and Los Angeles, Cal., "Women Men Marry"
for California, Arizona, Nevada and Hawaii.

Lande Film Distributing Co., Cleveland and Cin-
cinnati, O., for Ohio and Kentucky.

Lande Film Co., Pittsburgh, Pa., for Western
Pennsylvania and West Virginia.

Finkelstein & Rubin. Minneapolis. Minn., for
Minnesota, Northern Wisconsin, North and South
Dakota.

ELAINE HAMMERSTEIN in three scenes from "Broad wiy Gold," a Truart production.

Abraham Lincoln Said:

PUBLIC
RIGHTS
LEAGUE

Screen Message No. 124

Congress will not repeal a law
unless it senses public demand for
such action. The public has been
burdened with the admission tax —
a war measure. If this tax >s to be
repealed during the coming session
of congress, the patrons of this the-
atre must join forces with the pa-
trons of other theatres throughout
the United States in urging that
their senators and congressmen
vote for the abolition of this tax.

What is the mission of a house
organ ?

Fred S. Meyer, managing- director
of the Palace theatre, Hamilton, O.,
through several years of consci-
entious effort, has developed a
house organ — the Palace Magazine
— which corrects the misconception
that such a publication has no value
beyond that which it offers as a pub-
licity medium.

Editing of a few hundred words
of publicity and handing it to the
printer does not complete Mr. Mey-
er's labors. That is why he has a
model house organ. That is one
reason why the Palace Magazine
is a constructive promotional pub-
lication, both from the viewpoint of
his theatre and the industry at
large.

Another house organ, quite differ-
ent in form from the Palace Maga-
zine, but similar in construction,
has come to the attention of this
department. Quite properly it is
called State Theatre News, is pub-
lished in the interest of the State
theatre, I'hrichsville, O., and the
industry, and is edited by E. E.
Bair. resident manager for Uhrichs-
ville Theatre Company, Inc.

These two house organs illustrate
specifically the mission of local the-
atre magazines. Their content is
readable, informative, educational
and constructive, four elements
vital to a successful promotional
publication.

The makeup of the Palace Maga-
zine has been explained and com-
mended in these columns previ-
ously. It is gratifying at this time
to be able to relay to exhibitors in-
formation regarding the construc-
tion of State Theatre News, and
voice some reasons why we believe
it should be rated as one of the
model house organs.

Mr. Bair, in the construction of
his bi-monthly paper, submerges all
publicity matter, devoting the live
news pages to constructive subjects.
In this we may seem somewhat par-

tial for liberal space on page 1 is
given over to the Public Rights
League. In this respect Mr. Bair
writes on the editorial page:

"A column of this publication
will be a regular department in
every forthcoming issue.

"The Public Rights League was
originated by the leading motion
picture journal, "The Exhibitors
Herald' — public sentiment is its
basis and its platform. We desire
to call attention to Abraham Lin-
coln's saying on page 1, column 1,
'With public sentiment nothing can
fail ; without it nothing can succeed.'
The Herald originated this league
in defense of motion pictures. The
public, we feel, deserves the right
to see what it wants to see and
what it does not want to see.

"The State News invites at all
times constructive criticisms and
suggestions. You pay for your en-
tertainment, why not order what
you want.

"Call us up or write us; our col-
umns are open."

On page 1, column 1, Mr. Rair

reprints a number of screen mes-
sages and other constructive ma-
terial which has appeared in this de-
partment.

In the current issue he also in-
augurates "Public Opinions," offer-
ing his clientele an opportunity to
give constructive criticisms of pic-
tures viewed in the theatres of
L'hrichsville.

In an adjoining column he pub-
lishes his own criticisms of pic-
tures scheduled for the State pro-
gram, rating these films according
to his idea of their entertainment
value. An indication of Mr. Bair's
conscientiousness in criticizing his
programs is the 75 per cent rating
given one picture.

Under a display head on the first
page he publishes a short essay by
Benjamin De Casseres comparing
the development of the various arts.
The essay aims to show that the
motion picture, though youngest
of the arts, has greater achievements
to its credit. The essay concludes:

"No art that is so essentially and
necessarily democratic as the mo-
tion picture art has done more for
the imagination, the intelligence,
the education and the entertainment
of mankind."

In the foregoing we have cited a
few reasons why we contend that
State Theatre News is a model
heuse organ and one whose style
might well be adopted by other ex-
hibitors.

State Theatre News is crammed
with advertising, so it is a paying
proposition. Briefly it describes
forthcoming programs, thus en-
hancing its value as a promotional
medium. All in all State Theatre
News makes good its motto: "De-
voted to civic improvement, better
photoplays and their presentation."

In forthcoming issues of the
Herald further information regard-
ing Mr. Bair's activities will be
published. An illustration of a
page of his News likewise will be
printed.

EXHIBITORS HERALD

September 15, 1923

LETTERS
From Readers

A forum at which the exhibitor
is invited to express his opinion on
matters of current interest. Brevity
adds forcefulness to any statement.
Unsigned letters will not be
printed.

Agrees With Editorial

COSHOCTON, NEW YORK.— To
the Editor: Would like to see Will Hays
get excited over the tax question. I be-
lieve that is the only solution. We can
all holler and kick and write until hell
freezes over and it would do about as
much good as a ship without a rudder.
If there is anything we can do let us
know. — Miller Staxtox, Pictureland the-
atre, Coshocton, New York.

"Out in the Sticks" No. 3

GOODLAXD, KAN.— To the Editor:
The editor of a Xew York trade paper
tells us in a ringing editorial that we will
not even notice the higher rentals this
year if exhibitors will put more brains
and more money in exploitation. In
short, the trouble with the movies is laid
at the door of the exhibitor, poor boob,
who doesn't exploit his pictures. Sounds
like something printed in a producer's
weekly ballyhoo, doesn't it? I suppose
we should accept as gospel truth every
statement made by producers in their
announcements of the pictures for the
new year, and pass along the press
agent's line of bunk to our patrons on
every program release.

Instead of more exploitation, we need
less. And when it is employed it must
be truthful. Deliberately planned cam-
paigns of lies, falsehoods and misrepre-
sentation employed in this business to
put over a poor "weak sister" have nearly
killed it. The amusement seeking pub-
lic does not believe a single statement
made by producers or exhibitors regarding
the merits of a picture whether it ap-
pears in the Saturday Evening Post or on
a one-sheet. How can public confidence
be built up when we use the ethics of a
three card monte dealer. Exhibitors do
plenty of exploiting when they have
something to exploit. When they have
something they cannot honestly recom-
mend to their cash customers it is good
business to make no promises.

* * *

Consider the publicity artists hired by
the big city houses. The picture next
week is the latest release of. let us say,
Norma Talmadge. While the p. a. knows
it is not true, he tells the theatre's pa-
trons this is pos-i-tive-ly the best thjng
Miss Talmadge has ever done: makes
"Smilin' Through" look like a one reel
filler, etc., ad nauseum. Now, I ask you,
does this sort of dishonesty tend to build
up permanent good will for this theatre?
Advertising of this sort is used by week
stand carnival companies and street medi-
cine shows, that are here today and gone
tomorrow with the sucker's money, but I
always considered a theatre as a perma-
nently located investment engaged in a
legitimate business which caters to the

same people the year 'round.'

* * *

Not long ago an exhibitor told me he
had not seen a picture from start to fin-
ish at his own theatre for two years.
Last month I was showing a two-day
picture, and having seen it the first night,
I stood out in front the second evening
watching the unending parade of motor

cars pass and repass the theatre each
tilled to the brim with potential movie pa-
trons. (You got that "potential"?) A
friend of mine came by and seeing me
standing outside laughed and said "What's
the matter; is your show so rotten you
can't look at it?" That wise crack, and
the exhibitor who told me he couldn't
bear to watch his own show set me to
thinking. How many showmen do this
very same thing? If your house is so
uncomfortable, or your entertainment so
poor you can't stand it free of charge,
how do you expect other people to pay
to see it?

Another thing: If your patrons see
you are tired of a brand of entertain-
ment from which you derive the W. K.
bread and butter, they will no doubt de-
cide that the "movie craze" is over and
that they are wasting their time at your
place of business.

* * *

Moral: The old grind may get darned
monotonous but never lose your pep when
you are on dress parade.

* * *

But speaking of enthusiasm for the pic-
tures, let me tell you one about an ex-
change manager I know. This bird has
been managing theatres and exchanges
ever since Edison's "The James Boys in
Missouri," in 600 feet, first flashed on the
screen, or white bed sheet, back in 1902.
He has seen so many feet of "fillum" I
think he hates the smell of celluloid, but
one day he asked me to review a one
reel comedy which had just been received
from New York. We went to the projec-
tion room and the reel hadn't progressed
twenty feet until my manager friend un-
corked a peal of laughter that could be
heard out in the shipping room. I hadn't
seen a thing to laugh at and looked
around to see who was tickling him, but
to my amazement he was actually laugh-
ing at the comediam. who was some un-
known ham who never pulled a funny
stunt in his life. Through the reel this
exchange manager laughed as heartily as
any man I ever saw. I finally got to
laughing at him. so all in all we had a
lot of fun out of that punk thousand feet
of film. That's why I would never be
an exchange manager. I am afraid I
would have to laugh at the comedies
while the customers were around.

* * *

Our idea of an optimist is an exhibitor
who contracts for forty oictures that will
not be produced until 1024. — E. E.
Sprague, Lyric Theatre, Goodland. Kan.

Willing to Do Her Share

HUMPHREYS, MO.— To the Editor:
Every day in every way the Herald grows
better and better. It is the best of con-
solation when you have gone in the hole
on a program to read the reports and find
there are other exhibitors in the same
boat.

I have been reading all the interesting
letters on the repeal of the admission tax,
and think it is time we begin the real
work. Why not take it up by counties
— every exhibitor that reports here get
the other exhibitors in his county to draw
up a resolution and all sign it and thru
the Herald agree on a date to get them
in Washington after Congress meets.

Also let's all begin right now on the
people by the screen method. Also a
little talking would help, and Ret them
to write our representative in Congress.
I believe if we want this and work hard
enough we will get results. The people
are supposed to pay this tax, are they
doing it? Not in this town, we pay it
ourselves !

The first thing we heard when we took
over the theatre was that prices were
too high and we promptly tried lowering

them, but the tax and high shipping rates
take all the profit. Neither will the spe-
cials help, for we pay the big price to
the exchange; raise admission slightly,
pay a bigger tax and there you are. It's
somewhat similar to a cat chasing its
tail.

I have been a movie fan for years and
know I would have gone to lots more
shows if the price was lower. If Con-
gress has to have a substitute for this
tax. why can't they tax the producing
companies a per cent on each dollar they
spend for national advertising. That
does the small town no good at all, but
we sure help pay for it.

I believe if we make a solid move
against this we will get results. I am
willing to find out the other exhibitors
opinions in Sullivan County, Missouri,
and would like to hear the opinion of
others as to this method. If we can
get the tax repealed on admission of
twenty-five cents and under it will be
worth the trouble.

I always enjoy the "Funny Side of
Exhibition" column and will send in a
letter soon. Yours for putting the price
of the most popular entertainment with-
in the reach of all pocket books. — Mrs. T.
R. Jessee, Idle Hour Theatre, Humphreys,
Mo.

Independents Get Business

ST. PETER, MINN.— To the Editor:
Enclosed you will find report slips filled
out. You will note that most of the
pictures are "Independent." This month
has been an "Independent" one with me,
an experiment, so to say. I never have
shown many independent pictures, and
as I usually close down three nights a
week during July and August I made an
effort this year to keep open every night.

This was forced upon me in July in
order to close up some old contracts;
Goldwyn and First National, as the later
pictures were all paid for by franchise, I
booked them for better or worse. Well,
July pulling through with a little profit
gave me the courage to book up August,
so I took a chance in putting in the In-
dependent pictures, much to my sur-
prise and which made me a good booster
for Independent pictures.

I don't think in my sixteen years of
movies that I heard so many favorable
comments, as a whole, as I did the past
month. What convinced me the most
was the splendid business we did for this
time of the year. I can scarcely realize
it that we are still in one of the bad
months, but we certainly cannot complain
and I owe it mostly to the good line of
audience pictures that we have shown.

You can say it where you wish that
we are strong for the good Independent
pictures and that they are going to get
50% of our bookings; producers, big
names, mean nothing to me hereafter. I
have found this out in the past year.
Good titles and stories get the "mon."
Also a few of the known stars help a
little. This is the way I find things in
this section. Thank you! — H. J. Ludcke,
Ludcke Theatre Co., St. Peter, Minn.

West Coast Firm Adds

To Chain of Theatres

Two more house have recently been
added to the chain of theatres operated
by West Coast Theatres, Inc., Los An-
geles. The State theatre* Stockton, owned
by Ackerman and Harris, has been ac-
quired by the West Coast Theatres, it is
announced. $75,000 is to be spent in
improving this house.

The Hippodrome at Fresno, also owned
by Ackerman and Harris, has been ac-
quired by West Coast Theatres, Inc.

September 15, 1923

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this department.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Exhibitors

The Man Between, with a special cast.
— Six reels. In my opinion this one is not
up to the program average. It is well
dressed, but story and directing are below
par. Prices ten, twenty and twenty-rive
cents. — B. P. McCormick. Liberty the-
atre, Florence, Colo. — Small town patron-
age.

Grandma's Boy, with Harold Lloyd. —
An excellent comedy that pleased all.
If your people like laughs, be sure and
play this one. — M. D. Foster, Gem the-
atre, Williamsburg, Kan. — Neighborhood
patronage.

Grandma's Boy, Dr. Jack, with Harold
Lloyd. — Five reels. Two excellent com-
edies that no exhibitor should be afraid
to boost. We paid a big price, but did
fairly well at that. Don't pass these
up, if you are looking for clean, whole-
some entertainment. — Bascom and Niel-
sen, Scenic theatre, Tyler, Minn. — Rural
patronage.

The Real Adventure, with Florence
Vidor. — A fair program picture with a
good lesson. — H. H. Chase, Elmac the-
atre, Maple Rapids, Mich. — General pat-
ronage.

What Women Will Do, with a special
cast. — Good story, stars all well cast, good
lighting and direction, and a print that
should have been pulled in this time last
year. It almost ruined the show. — M. L.
Guier, Auditorium theatre, Slater, Mo. —
Small town patronage.

Don't Doubt Your Wife, with Leah
Baird. — Five reels. Just a fair picture. —
Harry Hobolth. Maxine theatre. Imlay
City, Mich. — Small town patronage.

The Devil, with George Arliss. — Xo
good for a small town. I lost money on
this. Print in good condition. Six reels.
— P. G. Held, Sterling theatre, Fairmont,
Neb. — Neighborhood patronage.

F. B. O.

Wonders of the Sea, with a special cast.
— Six reels. Hot Dawg! This sure did
get them out. Packed the house on my
poorest night. Book it, but buy it right.
Little above program price. — G. H. Jen-
kinson. Victor theatre. Minocqua, Wis. —
General patronage.

Stormswept, with Noah and Wallace
Beery. — This is a fair picture. Some fine
pho;ography but lacks appeal. Beery
brothers did not register as well as I

I A Rose by
| Any Otter |
Name 1

Enclosed you will find photo j|
1 requested.

I am not going to give you ■
1 any bouquets about the "Her- j
| aid," you get enough, but I jj
I must say this — it is absolutely g
1 the best exhibitors' paper pub- p
1 lished and I would not like to (
1 be without it. It has saved me |
5 hundreds of dollars.

I have received different im- 1
| itation "Box Office Records," |
1 and that's all they are, "imi- 1
1 tations." Yours is the real, ■
jj genuine article.

GEORGE VAUGHAN,

Grand Theatre,
Dunnville, Ont. 1

tec:-':"". . .. ": ■- ' ^ H

have seen them do. Did not please. —
Ralph R. Gribble, Grand theatre. New
Hamburg. Ont., Can. — Neighborhood pat-
ronage.

Westbound Limited, with Ralph Lewis.
— It will get the money and satisfy. They
have excellent paper and a clever trailer
on this. Use the cutouts. — M. L. Guier,
Auditorium theatre, Slater, Mo. — Small
town patronage.

The Fourth Musketeer, with Johnny
Jones. — Six reels. Good comedy-drama.
We played this with Lloyd in Never
Weaken. The whole program being of
a corned}- nature, seemed to go over big.
We heard a lot of good comments on it
for this reason. — H. J. Ludcke, Ludcke
theatre, St. Peter, Minn. — General pat-
ronaee.

The Remittance Woman, with Ethel
Clayton. — Chinese story but star drew.
— G. Strasser Sons' Emblem theatre. Buf-
falo, N. Y. — General patronage.

Thelma, with Jane Novak. — Because of

the name of this picture we did good busi-
ness. Seems every child has read book.
Picture is very interesting. — Louis R.
Markum. Dream theatre, Indianapolis,
Ind. — Neighborhood patronage.

Can a Woman Love Twice? with Ethel
Clayton. — Just a fair picture. No draw-
ing power. — Albert Stalder, Spicer the-
atre, Akron, Ohio. — Neighborhood pat-
ronage.

The Third Alarm, with a special cast.
— Business good and pleased average
crowds. Advise buying this and West-
bound Limited at a reasonable figure, as
it is type of melodrama majority want. —
H. S. Robbins, Robinhood theatre.
Grand Haven, Mich. — General patronage.

Captain Fly by Night, with Johnnie
Walker. — Good action program picture.
Some fun and plenty of fight. W ell acted.
Print not very good. Bought it right. —
Luther Brown, Y. M. C. A. theatre, Blue
Diamond, Ky. — Neighborhood patronage.

Son of the Wolf, with a special cast. —
Not so good. Too much rolling around
in snow. Too slow. — W. I. Pflaum,
Doric theatre. Hannah, N. D. — Neighbor-
hood patronage.

If I Were Queen, with Ethel Clay-
ton.— All I can say for this picture is
that it is no good. The few that came
to see it were all disappointed and said
it was punk. — Albert Stalder, Spicer the-
atre, Akron, Ohio. — Neighborhood pat-
ronage.

The Canyon of the Fools, with Harry
Carey. — Very good Western. Pleased
most all who saw it. — W. D. Patrick,
Cozy theatre. Florala, Ala. — Neighbor-
hood patronage.

The Canyon of the Fools, with Harry
Carey. — Six reels. On account of my
patrons liking Harry Carey, this picture
went over, but as far as the merits of
the picture is concerned, it has none.
The storm scene is rotten. If your pa-
trons like the star it will go over fairly
well. — Harry Hobolth, Maxine theatre,
Imlay City, Mich. — Small town patron-
age.

Good Men and True, with Harry Carey.
— Direction very poor. Did not see all of
it, but many poor reports. — E. J. Reyn-
olds, Liberty theatre, Pasco, Wash. —
General patronage.

Good Men and True, with Harry Carey.
— Six reels. Just an average Carey show.

This is the original exhibitors' reports department, established October 14, 1916.
Beware of cheap, misleading imitations.

"What the Picture Did For Me" is the one genuine source of exhibitor- written box office
information.

EXHIBITORS HERALD

September 15, 1923

This, with Fighting Blood, pleased. —
Olen Reynolds, Pearl theatre, Hymera,
Ind. — Small town patronage.

The Snowshoe Trail, with Jane Novak.
— Good Northern program picture with
No. 10 of Fighting Blood made a good
show at ten and twenty cents, and busi-
ness better than usual for hot weather. —
H. DeBaggio, Star theatre, Colfax, Iowa.
— Small town patronage.

The Snowshoe Trail, with Jane Novak.
— Good Northern picture. Scenery beau-
tiful. Pleased all.— Henry McCoy, Elite
theatre, Golconda, 111. — Neighborhood
patronage.

My Dad, with Johnnie Walker. — Five
reels. Fairly good program picture which
was sold to me at a price I could realize
a profit. Lloyd comedy with this made
a very pleasing show. — J. H. Talbert,
Legion theatre, Norwich, Kan. — Small
town patronage.

In the Name of the Law, with a special
cast. — Six reels. Good story that seemed
to please. Picture too dark. Drew a
good crowd. — G. E. Wendel, Opera
House, Smithland, Iowa. — Neighborhood
patronage.

The Kick Back, with Harry Carey.—
Maybe it would go over if a fellow had
a full print. — Harry Hobolth, Maxine
theatre, Imlay City, Mich. — Small town
patronage.

Life's Greatest Question, with Roy
Stewart. — Generally gave good satisfac-
tion. Many favorable comments. No
knocks. — W. I. Pflaum, Doric theatre,
Hanna, N. D. — Neighborhood patronage.

Nine Points of the Law, with Helen
Gibson. — A fine feature. Played two
days with Plunder, serial. Friday and
Saturday. Capacity both days. Plunder
drawing good. — Nora McClellan, Dream-
land theatre, Pekin, 111. — Neighborhood
patronage.

Nobody's Kid, with Mae Marsh. — Paid
less and pleased more people than ever
left our theatre. Comedy, pathos, hu-
man interest. — G. Dinsmore, Majestic the-
atre, Weiner, Ark. — Small town patron-
age.

First National

The Scarlet Lily, with Katherine Mac-
Donald. — Picture better than most of her
previous pictures and a little above pro-
gram type. Patrons liked the picture and
business opened good. — Rosenfield, Hopp
& Co., Fort Armstrong theatre, Rock Is-
land, 111. — General patronage.

Circus Days, with Jackie Coogan. — Ex-
cellent entertainment. Though paying a
good price, it made one of our best
profit weeks. — J. A. Flournoy, Criterion
theatre, Macon, Fla. — General patronage.

Children of the Dust, with a special
cast. — Way above the average picture. A
picture that will do better the second day
than the first. — L. R. Markum, Tuxedo
theatre, Indianapolis, Ind. — Neighborhood
patronage.

Daddy, with Jackie Coogan. — Jackie is
one of the best drawing cards of the day.
Good picture and pleased all. — A. Stalder,
Spicer theatre, Akron, Ohio.— Neighbor-
hood patronage.

Penrod and Sam, with Benny Alex-
ander.— Very good. — Iris theatre, St.
Johns, Mich. — Neighborhood patronage.

Penrod and Sam, with Benny Alex-
ander.— Seven reels. I would say after
seeing this one that it fits in very well
as satisfactory entertainment, but it does
not have any unusual drawing power,
and where do they get the big exhibition
value? This picture is not an expensive

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j Welcome In ;
| And Thanks |

J To You All j

jj Enclosed you will find a re- 1

| port for "What the Picture |

| Did for Me."

Mrs. Linnie Carter, propri- 1

jj etress of the Court theatre, §j

1 Huntingdon, Tenn., and Mr. jj

jj Herman Reynolds of the Lil- J

1 lian theatre of Martin, Tenn., §j

1 recommended your magazine jj

1 to me when I went into the |j

1 motion picture business. I can j|

J readily see why, because I J

1 cannot praise it too highly. J

B The magazine and "The Box |

1 Office Record" are absolutely |

1 indispensable to me. It sur- ]

I passes by far all the motion jj

I picture magazines and trade 1

jj journals which I have seen.

PUGH MOORE,
Strand Theatre,
McKenzie, Tenn. J

iiiiiiiiiiiiiiiiiiiiiiiioiiiiiiiiiiiiiiiim

picture in any way excepting a high
rental. — W. H. Brenner, Cozy and Arcade
theatres, Winchester, Ind. — General pat-
ronage.

A Man of Action, a Thomas H. Ince
Production. — This is an extra good pro-
gram picture with plenty of action. A
good clean picture. — Chas. Elliott, Jewel
theatre, Sidell, 111. — Small town patron-
age.

A Man of Action, a Thomas H. Ince
production. — Good for summer slump, or
any kind of slump. This kind of picture
always gets over. — J. W. English, Semi-
nole Circuit, Homestead, Fla. — Neighbor-
hood patronage.

Within the Law, with Norma Tal-
madge. — Every one very much pleased
and business fine. Not only pleased Tal-
madge fans but made new ones. Much
better type of picture for small town
than "Minaret" or "Eternal Flame." —
H. S. Robbins, Robinhood theatre, Grand
Haven, Mich.— General patronage.

Scars of Jealousy, with a special cast. —
Altogether satisfactory. — C. F. Kriegh-
baum, Paramount theatre, Rochester, Ind.
— General patronage.

Scars of Jealousy, with a special cast.
— Very good picture. Well liked by those
that saw it. Good first day; fair second
day. — G. Strasser Sons' Emblem theatre,
Buffalo, N. Y. — General patronage.

Wandering Daughters, with a special
cast. — Just fair. — Iris theatre, St. Johns,
Mich. — Neighborhood patronage.

The Girl of the Golden West, with a
special cast. — Seven reels. A good pro-
gram picture, but not a so-called big
special. Fair business. Some were dis-
appointed in expecting to see something
eaual to The Covered Wagon. — C. Ernest
Liggett, Liggett theatre, Madison, Kan.
- — General patronage.

The Girl of the Golden West, with a
special cast. — Patrons pleased. — Iris the-

atre, St. Johns, Mich. — Neighborhood pat-
ronage.

The Bright Shawl, with Richard Bar-
thelmess. — Eight reels. The production is
well made, but did not go over as well as
some of the other pictures of the star.
Costume plays do not draw as they
should here and, consequently, I lay off
from them whenever I know they are
such. This did not please as it should
have done. Big price was the main part.
— H. J. Ludcke, Ludcke theatre, St.
Peter, Minn. — General patronage.

The Woman Conquers, with Katherine
MacDonald. — Very good Northern pic-
ture. Best picture MacDonald ever
made. Patrons well pleased. Good busi-
ness.— G. Strasser Sons, Emblem theatre,
Buffalo, N. Y. — Neighborhood patronage.

Bell Boy 13, a Thomas H. Ince pro-
duction.— Three and one-half reels. A
very nice little comedy-drama. Played
Baby Peggy and Fables. Gave satisfac-
tion to fair business. — Jack Cairns,
Brooklyn theatre, Detroit, Mich. — Family
patronage.

Bell Boy 13, a Thomas H. Ince produc-
tion.— Well, if your people like lots of
foolishness it will be fine. A musician
that follows and interprets the picture
will help greatly. — E. J. Reynolds, Liberty
theatre, Pasco, Wash. — General patron-
age.

Bell Boy 13, a Thomas H. Ince Produc-
tion.— Bought Bell Boy 13 and Brothers
Under the Skin at reasonable price and
they made a fine double feature program.
Crowd pleased and business fine for two
days. — H. S. Robbins, Robinhood theatre,
Grand Haven, Mich. — General patronage.

Fury, with Richard Barthelmess. — They
keep telling us that each succeeding pic-
ture of this star is better than Tol'able
David and I am beginning to believe they
are talking in their sleep. What say you?
— G. L. Redman, Monroe theatre, Mon-
roe, Y\'is. — Neighborhood patronage.

What a Wife Learned, a Thomas H.
Ince production. — Seven reels. An extra
good program picture. Not a special,
though. Pleased 75 per cent. — C. Ernest
Liggett, Liggett theatre, Madison, Kan.
— General patronage.

Slander the Woman, with Dorothy
Phillips. — Patrons well pleased. — Iris the-
atre, St. Johns, Mich. — Neighborhood pat-
ronage.

The Voice from the Minaret, with
Norma Talmadge. — Seven reels. I can't
say much for this picture. People walked
out before the first show was over. This
type of picture is better for larger the-
atres, but not for small towns. Norma
was good, also Eugene, but story didn't
appeal to my audience. — C. L. Brown.
Paramount theatre, Elizabeth, La. — Small
town patronage.

The Sunshine Trail, a Thomas H. Ince
production. — Best since The Hottentot.
— Iris theatre, St. Johns. Mich. — Neigh-
borhood patronage.

The Isle of Lost Ships, with a special
cast. — Eight reels. The best picture we
have played this season. Played it two
days to good business and consider it is
good enough for return date. Patrons
enthusiastic in their praise. — Mrs. Larry
Hayes, Dawn theatre, Hillsdale, Mich. —
Small town patronage.

The Isle of Lost Ships, with a special
cast. — Here is a real picture that should
do business for everybody. Get back of
it and watch the results. — Leo Burkhart,
Hippodrome theatre, Crestline, Ohio. —
General patronage.

The Isle of Lost Ships, with a special
cast. — The bird who sees this picture

September 15, 1923

EXHIBITORS HERALD

and says that it's no good and the like —
Gee, what a dumbbell he is! — C. F.
Krieghbaum. Paramount theatre, Roch-
ester, Ind. — General patronage.

The Isle of Lost Ships, with a special
cast. — I would say that this is the ace
novelty sea picture of them all. Hit the
bull's eye for us for pleasing patrons. —
G. L. Redman, Monroe theatre, Monroe,
Wis. — Neighborhood patronage.

The Hottentot, a Thomas H. Ince pro-
duction.—Very good and plenty of action.
Will appeal to any audience. — A. Stalder,
Spicer theatre, Akron, Ohio — Neighbor-
hood patronage.

The Hottentot, a Thomas H. Ince pro-
duction.— A very amusing comedy and
very good acting on part of star. Print
poor, however. Pleased 90 per cent. Six
reels. — C. Ernest Liggett, Liggett the-
atre, Madison. Kans. — General patron-
age.

The Hottentot, a Thomas H. Ince pro-
duction.— Great. Just the stuff for hot
weather. Broke house record for regular
admission price. — C. R. Otto, School
Auditorium theatre. Williams Bay, Wis.
— Resort patronage.

The Hottentot, a Thomas H. Ince pro-
duction.— A dandy good picture and
pleased everybody. — George Vaughan,
Grand theatre, Danville, Ont., Can. —
General patronage.

The Hottentot, a Thomas H. Ince pro-
duction.— Boys, if you have not booked it,
get busy at once. It's some picture. Kept
the crowd laughing all the time. Very
good, although I lost money on it. No
fault of picture. Just I was a big gump
for paying the price I did. — M. J. Babin,
Fairyland theatre, White Castle, La. —
General patronage.

The Dangerous Age, with a special
cast. — Good picture and good story.
Audience pleased. — A. Stalder, Spicer the-
atre, Akron, Ohio. — Neighborhood pat-
ronage.

The Dangerous Age, with a special
cast. — Seven reels. Print in good condi-
tion. I paid seventeen different prices
for this supposed-to-be and I was dumb-
founded when I heard the comments on
it. Poor business and not completely
satisfied audiences. It will pass as a pro-
gram.— C. W. Langacher, New Glarus
theatre, New Glarus, Wis. — General pat-
ronage.

The Dangerous Age, with a special
cast. — Excellent production. Good busi-
ness. Better second day. — Louis R. Mar-
kun, Tuxedo theatre, Indianapolis, Ind. —
Neighborhood patronage.

Money, Money, Money, with Katherine
MacDonald. — Think Katherine was a lit-
tle out of her class on this one. Patrons
always expect higher things from her,
although picture very good. — M. J. Babin,
Fairyland theatre, White Castle, La. —
General patronage.

Money, Money, Money, with Katherine
MacDonald. — Best of her recent pictures
and an exceptionally timely subject. — J.
W. English. Seminole Circuit, Home-
stead, Fla. — Neighborhood patronage.

Mighty Lak' a Rose, with a special
cast. — Wonderful production. — L. Brem-
erton. Rex theatre, Raymond, Alta., Can.
— Neighborhood patronage.

Mighty Lak' a Rose, with a special
cast. — Very good. Gave general satis-
faction and pleased all. Better than many
so-called specials. — Albert Stalder, Spicer
theatre, Akron, Ohio. — Neighborhood pat-
ronage.

Mighty Lak' a Rose, with a special
cast. — Very good picture. Well liked.
Two days. Very good business first day;

u& 1 11:1 i ' !":;:tij!!.'

Hi HUllllllllllll

Accept Babin Challenge;

Photos Begin This Week

Coloma, Mich., August 31, 1923.
(My 50th Birthday)

Enclosed you'll find some reports on pictures I've run. I would
like to become a member of the "Herald Only" Club.

I'm a very busy lady, for besides managing a husband, which
you'll admit is something of a job, I manage the Coloma theatre. I
also have a big nine-room house to care for, do all my own work, take
in roomers, sell real estate and oil stock, and am agent for Puncture
Proof tires. I write up my monthly programs and hustle around for
ads enough to more than pay for the programs. I also find time to
take my little grandson for a ride in the flivver every day, attend a
few social affairs, and, last but not least, read the "Herald" from
start to finish.

Do you think M. J. Babin of the Fairyland theatre, White Castle,
La., can beat this? If you do, I'll have to look up another job. I
believe I could handle one more.

I am enclosing one of my September programs, also a picture
of the Coloma theatre and manager.

MRS. C. C. ALQUIRE,
Coloma Theatre, Coloma, Mich.

On page 59, August 25th "Herald," Brother Babin issues a chal-
lenge as Champion Job Holder. I am going to step right out and
beat this brother to it. Got you beat, Brother Babin, yes, sir. I don't
quite grasp the idea of this $650,000 asset stuff of the Bank of White
Castle, unless perhaps your salary is based on the amount of assets.
Man, O man, the company I work for can put this to sleep so it will
not wake up until Doomsday.

Besides being manager of the Star theatre, I am also operator
and janitor, am agent for the C, M. & St. P. Ry., G. N. Ry., American
Express Company and Continental Telegraph Company (the com-
bined assets of these four companies would be some string of figures),
manager and catcher for the Lavina Baseball team, secretary of the
Golden Valley Rifle Club, manager and leader of the Star Band and
Orchestra.

I have a wife and two children, boy and girl, and usually get the
required amount of sleep. Check these up, Brother Babin. I got
you beat. G. F. REDISKE,

Star Theatre, Ryegate, Mont.

The "Herald" was the first trade paper to make the exhibitors
understand that their views and ideas on all subjects of the industry
were really welcome and have made this magazine more welcome
to the exhibitor than the paper from "back home.'*

We assure you the "Herald" only will receive our reports on
pictures. ADAM HORNUNG,

Victor Opera House, Victor, Mont.

Am often too busy to read more than "What the Picture Did for
Me," so am not upon the "Herald Only" Club list, but if this means
that the members take only this magazine, of course believing it is
the best, and there are no obligations in joining the club, please add
my name to the list. MRS. LINNIE M. CARTER,

Court Theatre, Huntingdon, Tenn.

NOTE: The first page of club members' photographs is presented this
week, upon the second page following. Members who have not contributed
photos are allowed additional time by this method of presentation.

In order that there may be no misunderstanding on the part of new
readers as to the significance of the term "Herald Only Club," Poet Laureate
Philip Rand's expression of its aims and purposes will be printed each week
at the top of the "Herald Only" Club Roster.

The pictures and program contributed by Mrs. C. C. Alquire will be pub-
lished next week in "The Theatre" department and her reports in these
columns.

EXHIBITORS HERALD

September 15, 1923

"Herald Only' Club Roster

"Because the 'Herald' was the pioneer in this field, and because we will have a better
journal to which to turn for guidance if we solidly contribute to the same one, just as
long as the 'Herald' keeps up its high standard of seri-ice, I shall write solely for this
magazine." — Philip Rand, Rex theatre, Salmon, Idaho.

| ADAMS, ROY W., Pastime theatre, Mason, Mich.

| ALLEN, CLYDE, Casino, Antwerp, N. Y.

| ALQUIRE, MRS. C. C, Coloma, Coloma, Mich.

| BABIN, M. J., Fairyland, White Castle, La.

| BELL, MRS. LOLA, Queen, Lonoke, Ark.

| BERGER, S. A., Star, Jasper, Ind.

| BOLLMAN, V. G., Castalia, Castalia, la.

| BRENNER, WILL H., Cozy, Arcade, Winchester, Ind.

1 BROWN, C. L., Paramount, Elizabeth, La.

| BROWNE, FRANK L., Liberty, Long Beach, Cal.

I BYERLY, C. M., Rainbow, St. Paris, O.

1 BYERLY, S. L., Ideal, DeGraff, O.

1 CAIRNS, JACK, Brooklyn, Detroit, Mich.

| CARTER, MRS. LINNIE M., Court, Huntingdon, Tenn.

■ CREAL, W. H., Suburban, Omaha, Neb.

| CROSBY & SCHWIERSKE, Rex, Colby, Wis.
1 DASPIT, HAROLD, Atherton, Kentwood, La.

■ DeBAGGIO, HARRY, Star, Colfax, la.

| DOWLING, ROY L., Ozark, Ozark, Ala.

| ESTEE, P. G., Fad, Brookings, S. D.

| EULER, J. R., Opera House, South English, la.

| GAUD1NG, HENRY W., Lincoln, Pittsburgh, Pa.

| HELD, P. G., Sterling, Fairmont, Neb.

| HILTON, O. A. B., Park, Sioux City, la.

| HINDS, FRED C, Cresco, Cresco, la.

| HORNUNG, ADAM, Victor, Victor, Mont.

I IHDE, S. G., Photoplay, Ashland, Kan.

| JENKINS, J. C, Auditorium, Neligh, Neb.

1 JESSEE, Mr. and Mrs. T. R., Idle Hour, Humphreys, Mo.

| KHATTAR, GEORGE, Khattar's, Sydney, N. S., Can.

| KOOKER, D. A., Happy Hour, Ewen, Mich.

| MARTIN, HUGH G., American, Columbus, Ga.

1 McCORMICK, Liberty, Florence, Colo.

1 MENDENHALL, C. A., Star., Oregon, III.

| MEYER, FRED, Palace, Hamilton, O.

| MILES, A. N., Eminence, Eminence, Ky.

| MILLER, C. R., Gem, Spur, Tex.

| MOORE, MRS. J. W., Lyric, St. Charles, Mo.

| MUSSON, WALTER H., Queens, Hespeler, Ont. Can.

| PILLIOD, L. A., Photo Play, Grand Rapids, O.

| POWERS, C. H., Strand, Dunsmuir, Cal.

| RAND, PHILIP, Rex, Salmon, Idaho.

| REA, GEORGE, Colonial, Washington C. H., O.

| REDISKE, G. F., Star, Ryegate, Mont.

| RILEY, R. ROSS, Wigwam, Oberlin, Kan.

I RIVA, C. A., Pastime, Tilton, N. H.

| RYAN, CHARLES H., Garfield, Chicago, HI.

| SAB IN, F. E., Majestic, Eureka, Mont.

| STANTON, MILLER, Pictureland, Cohocton, N. Y.

I STARKEY, GEORGE C, Opera House, Montour Falls, N. Y.

| STETTMUND, H. G., Odeon, Chandler, Okla.

I SWARTHOUT, E. W., Palace, Aurora, Ind.

| THOMPSON, H. P., Liberty, Pardeeville, Wis.

1 TILLER, JACK, Temple, McCook, Neb.

1 VAN NOY, HARRY, Riviera, Starland, Anderson, Ind.

I VAUGHAN, Grand, Dunnville, Ont., Can.

| WINTERBOTTOM, WM, Electric, Brady, Neb.

| (Exhibitor) |

| (Theatre) |

| (City) \ |

| (State) |

liuiiuiimimiBHiiiiiiiiiiiiiiiiiiitiiiiiiiiiNiiiiiiiiiiiu^

fell flat second. — G. Strasser Sons,
Emblem theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Mighty Lak' a Rose, with a special
cast. — A splendid picture. One that
makes your patrons talk, which is the
best advertising. — George Vaughan,
Grand theatre, Dunville, Ont., Can. —
General patronage.

Mighty Lak' a Rose, with a special
cast. — They don't make 'em any better
than this. If First National continues
to serve exhibitors with such product as
this, they're going to be on deck for
a long time yet. Business off due to
warm weather. — V. G. Bollman, Castalia
theatre, Castalia, Iowa. — Small town pat-
ronage.

Hurricane's Gal, with Dorothy Phil-
lips.— Eight reels. Exceptionally good
melodrama that is a whirlwind of action.
The kind the average movie fan literally
"eats up." — J. H. Talbert, Legion the-
atre, Norwich, Kan. — Small town pat-
ronage.

The Bond Boy, with Richard Barthel-
mess. — Good but did not draw as well as
some of his other pictures. — Albert Stal-
der, Spicer theatre, Akron, Ohio. — Neigh-
borhood patronage.

The Bond Boy, with Richard Barthe!-
mess. — A simple story powerfully told.
More comments on this than Tol'able
David, but not so entertaining as Sonny.
The photography in this picture deserves
special mention. Book it and give your
patrons a chance to see some real acting.
— V. G. Bollman, Castalia theatre, Cas-
talia, Iowa. — Small town patronage.

The Bond Boy, with Richard Barthel-

mess. — Seven reels. O. K. in every re-
spect. Better than Tol'able David. Don't
miss this one. — Roy L. Dowling, Ozark
theatre, Ozark, Ala. — General patronage.

The Light in the Dark, with Hope
Hampton. — This is an average program
picture, but wouldn't have bought it if
I had seen it first. — D. A. Kooker, Happy
Hour theatre, Ewen, Mich. — Neighbor-
hood patronage.

Lorna Doone, with a special cast. —
This pleased only the educated class,
those who are well read. A good picture,
but will not do in a town where there are
lots of unread people. — M. J. Babin,
Fairyland theatre, White Castle, La. —
General patronage.

Lorna Doone, with a special cast. —
Seven reels. Nothing to get excited
about. Just an ordinary program fea-
ture with a lot of costume stuff. — C.
Ernest Liggett, Liggett theatre, Madison,
Kan. — General patronage.

The Lonely Road, with Katherine Mac-
Donald. — Fair. — Iris theatre. St. Johns,
Mich. — Neighborhood patronage.

Alias Julius Caesar, with Charles Ray.
— Five reels. Just fair. Come, Chawles,
give us one more countrified one. You
know your stuff. Give us some of it. —
Roy L. Dowling, Ozark theatre, Ozark,
Ala. — General patronage.

Brawn of the North, with Stronsrheart.
—Fully as good as The Silent Call but
similarity cause some to remark not so
good. A very good picture. — V. G. Boll-
man, Castalia theatre, Castalia, Iowa. —
Small town patronage.

Mother of Mine, a Thomas H. Ince pro-
duction.— A fine play and pleased good
business. — Henry McCoy, Elite theatre,
Golconda, 111. — Neighborhood patronage.

The Yellow Typhoon, with Anita Stew-
art.— Don't know why this old picture
was never offered us before. We were
pleased to hear all our customers' good
remarks. Recommend it highly to those
who are interested in giving their patrons

September 15, 1923

EXHIBITORS HERALD

liiiiiiiiiiiiiiiiiiira

um ■ nmtiiiiiiiiiiw^

"Herald Only" Club Alb um

A face-to-fatc meeting place where the
should cr-to-shouldcr supporters of the box
office reports institution may perfect by
visualisation the pen friendships made
through "Herald" columns.

V. G. BOLLMAN

Castalia Theatre, Castalia, la.

JACK CAIRNS

Brooklyn Theatre, Detroit, Mich.

S. G. IHDE

Photoplay Theatre, Ashland, Kan.

M. B. BABIN

Fairyland Theatre. White Castle, La.

EXHIBITORS HERALD is privileged
to devote this space to the further promo-
tion of that unrivalled spirit of exhibitor
cooperation that has made possible the de-
velopment of "What the Picture Did For
Me" and "The Box Office Record."

laiiiiiuiiiiiiiiiiiiiiniiii

EXHIBITORS HERALD

September 15, 1923

"New Ones I Have Seen

THE BRIGHT SHAWL, with Richard Barthelmess (First National). — A 1

g clever costume picture of the pre-Spanish-American war days, located in B

B Cuba. Here is a story in which the plot climax is not revealed in the first reel. B

§§ Splendid acting, direction, and heavy drama for drawing power. Don't expect g
hokum lovers to rave over it. Show it to an audience that appreciates good

productions. — Jack W. Ogelvie, former Oklahoma exhibitor, visiting Hollywood. B

DAUGHTERS OF THE RICH, a Gasnier production (Preferred).— An j

unpleasing, overdone story in which Stuart Holmes plays a sickening fop part H

B and an American girl, to please her mother, whom you never see again, marries ||

B a foreign duke and plays a dirty trick on her best girl friend to win another g

man. A lot of real good actors spoiled in a picture the industry would be B

better off without. — Ben L. Morris, Temple, Elk Grand and Olympic theatres, B
1 Bellaire, O.

ENEMIES OF WOMEN, a Cosmopolitan production (Goldwyn Cosmopol- j|

itan). — This may prove a trifle heavy in real small places where they like g

B hokum, but anyone who appreciates good acting, heavy drama, and actual j§

B scenes, will rave over it. In my estimation, a masterpiece. Stood in line 45 B

H minutes at second show, community house, to see it. — Jack W. Ogelvie, for- g
S mer Oklahoma exhibitor, visiting Hollywood.

THE GRUB STAKE, with Nell Shipman (Selznick).— Again Miss Shipman |

in the title role of a very pleasing Alaskan gold field story, supported by a [

clever cast, especially the o'd fellow who plays Malamute Bill, the miner, g

g The plot is somewhat unusual and the animal stuff is interesting. Should do B

B good anywhere. — Jack W. Ogelvie, former Oklahoma exhibitor, visting Holly- B
wood.

HOLLYWOOD, a James Cruze production (Paramount). — Positively a gen- jj
uine novelty with everything that goes in the way of a story and all the stars

you want. Should appeal to audiences everywhere. The little girl who tries B
B to break into the movies is great. The humor is real, the settings everything

they should be. You are right with the story every minute and an audience of O

g at least four thousand sat tight through it with rapt attention and much jj

B laughter. — Ben L. Morris, Temple, Elk Grand and Olympic theatres, Bellaire, O. g

HUMAN WRECKAGE, with Mrs. Wallace Reid (F. B. O.).— A great pic- |
B ture of its class. If you want a lesson on the evils of dope or can run this

g class of stuff it should go big. It is not very pleasing, has no humor, and is g

g preachment straight from the shoulder. Mrs. Reid is most appealing. James g

3 Kirkwood never better. — Ben L. Morris, Temple, Elk Grand and Olympic thea- g

I tres, Beilaire, O. §j

HUMAN WRECKAGE, with Mrs. Wallace Reid (F. B. O.).— Saw this at a |

g private screening. Considered it a very good production, interesting all the g

g way, due partly to the appealing work of Mrs. Reid and the excellent acting B

g by James Kirkwood. Has great exploitation possibilities. — C. F. Krieghbaum, g
g Paramount theatre, Rochester, Ind.

HUMAN WRECKAGE, with Mrs. Wallace Reid (F. B. O.).— Saw this at |

g the King's theatre, St. Louis, the first showing, with Mrs. Wallace Reid appear- g

g ing in person, which I think was the main attraction. The picture is too sad B

and would not attract at all if it was not for the notoriety of poor Reid's death. B

B However, it will draw, and if they don't ask too much you may make some g

g money. We cannot get by with these specials that they want such high rentals j§

g for because we cannot raise the price of admission for pictures. If we give B

our patrons vaudeville with the pictures and raise the price there is no kick. — B
B Mrs. J. W. Moore, Lyric theatre, St. Charles, Mo.

1 MAIN STREET, with a special cast (Warner Brothers). — A picture that B

will please 50 per cent. The other half will fail to understand why a young wife g

g with a loving husband, with what many will think a fine home, devotion, and B

g means, could not be satisfied with her small town lot. Florence Vidor is good B

g and Monte Blue most acceptable. — Ben L. Morris, Temple, Elk Grand and B
g Olympic theatres, Bellaire, O.

MERRY GO ROUND, with a special cast (Universal).— Much over-rated |

g and advertised. How it got its New York run I cannot see. Taken off in mid- B

8 die of week at a Boardwalk theatre. Characters are unreal, setting not the g

type American audiences like, looks like a Von Stroheim production. Many B

B novel settings. Do not believe it will please the smaller towns. — Ben L. Morris, g
_ Temple, Elk Grand and Olympic theatres, Bellaire, O.

THE PURPLE HIGHWAY, with Madge Kennedy (Paramount).— I liked |

j| this immensely. Typical movie story that does not worry you to follow. Tells B

g a clean interesting story with lots of humor, and Miss Kennedy about as ap- B

pealing as in anything she ever did. I will buy it and feature it. — Ben L. Mor- ■
g ris, Temple, Elk Grand and Olympic theatres, Bellaire, O.

their money's worth. — Caldron & Salas
Porras, Circuito Alcazar, Chihuahua,

Mex. — Neighborhood patronage.

East Is West, with Constance Tal-
madge. — Apparently every one pleased.
Some said, "Best yet." Drew a capacity
house. S. R. O. sign out. — C. R. Otto,
School Auditorium theatre, Williams Bay,
Wis. — Resort patronage.

Sonny, with Richard Barthelmess. —
This is a picture that is sure to please.
Our people like this star. Some good
war scenes, a blind mother and a young
man who tries so hard to take the place
of a dead buddy. — Adam Hornung, Vic-
tor Opera House, Victor, Mont. — Coun-
try patronage.

Old Dad, with Mildred Harris. — Rotten.
One of the worst pictures I ever saw.
This almost put an end to our business.
— Geo. Khattar, Khattar's theatre, Syd-
ney, N. S., Can. — Small town patronage.

The Song of Life, with Gaston Glass. —
Not as good as previous Stahl produc-
tions. Men didn't like it, but women were
satisfied. — D. A. Kooker, Happy Hour
theatre, Ewen, Mich. — Neighborhood pat-
ronage.

The Masquerader, with Guy Bates Post.
— Mr. Post a good actor, but did not
draw. Fair picture. Lost money on this
one. Print in bad condition. — A. Stal-
der, Spicer theatre, Akron, Ohio. — Neigh-
borhood patronage.

Nobody, with a special cast. — Seven
reels. Print in fair condition. To tout
this picture would be a crime. To knock
it would be the same. So to give the
honest opinion, I found that it passed and
that was all. — C. W. Langacher, New
Glarus theatre, New Glarus, Wis. — Gen-
eral patronage.

Star Dust, with Hope Hampton. — A
very poor print of a very good story.
Titles almost unreadable in places. Good
touches of comedy and the best train
wreck we ever saw. — Adam Hornung.
Victor Opera House, Victor, Mont. — ■
Country patronage.

The Golden Snare, with a special cast.
— Six reels. Print in good condition. A
good James Oliver Curwood production
that seemed to please a small audience. —
C. W. Langacher, New Glarus theatre,
New Glarus, Wis. — General patronage.

Twin Beds, with the DeHaven. — Seven
reels. Good clean comedy-drama. Played
against a carnival, and you know what
that means. — Ralph Rosso. Hippodrome
theatre, Niagara Falls, N. Y.— Neighbor-
hood patronage.

Bob Hampton of Placer, a Marshall
Xeilan production. — Seven seels. Abso-
lutely the best picture of its kind I have
ever used. Freckles Barry's stunts made
a hit with every one. Rental $15.00 for
two days. Population 1,100. Price ten
and thirty-three cents. Owing to crop
failures, failed to make a dime on it.
Print badly cut up. — S. G. Ihde, Photo-
play theatre, Ashland, Kan. — General
patronage.

The Seventh Day, with Richard Bar-
thelmess.— A good picture, good acting
and good story. Barthelmess is always
good. Business fair. — S. C. Hene, Castle
Creek theatre, Lavoye, Wyo. — General
patronage.

One Clear Call, with a special cast. —
For real acting, I believe this was the
best picture this year. Good attendance
and all seemed to like the picture. — Welty
& Son, Mid-Way theatre, Hill City, Kan.
— General patronage.

The Child Thou Gavest Me, with a

special cast. — Fine. Acting of Richard
Headrick wonderful. He is a drawing

September 15. 1923

EXHIBITORS HERALD

card at this theatre. — Henry McCoy,
Elite theatre, Golconda, 111. — Neighbor-
hood patronage.

Good References, with Constance Tal-
madge. — Lost heavily. Fine comedy-
drama, but not as funny as one expects,
but decidedly interesting and worth run-
ning.— Philip Rand, Rex theatre, Salmon,
Idaho. — General patronage.

Wedding Bells, with Constance Tal-
madge. — Very good and satisfying. We
did well with it. — E. W. Swarthout, Pal-
ace theatre, Aurora, Ind. — Neighborhood
patronage.

Trouble, with Jackie Coogan. — People
still are strong for Jackie. Had a good
crowd first night, but had big rain Sat-
urday night. All seemed to like it. —
Welty & Son. Mid- Way theatre, Hill City,
Kan. — Genera] patronage.

Tol'able David, with Richard Barthel-
mess. — Excellent picture. Acting won-
derful. More like this. — Henry McCoy,
Elite theatre, Golconda, 111. — Neighbor-
hood patronage.

A Broken Doll, with Monte Blue. —

piraiiiiniRiiniiiiiiiuiiiiiiiiiiiiiii

I Philip Rand j

To Jenkins,
| Adams, Mary |

The Hoodlum (F. N.), with j
J Mary Pickford —

B Mary, Mary, quite contrary,

J How do you keep your youth, O, ■

jj With Time advancing

J And Douglas prancing

■ And directors yelling, "Go!"

Played "The Hoodlum" for §

1 return engagement. Went J

1 over fine. 30 and 15 cents. J

1 Six reels. Print old. Play ex- |

fi cellent.

Note: Thank you, J. C, for

| those kind remarks, and may I J

■ return the compliment by say- J
jj ing that I'd rather be able to jj
jj write as humorously as you jj
i than be President of the g
1 United States? Give us some 1
1 more. Every exhibitor needs 1
I them to make life a little |
1 cheerier.

And I thank you, Roy B

■ Adams, for bringing to light §
§[ the fact that Grey copied my |
jj metre for his Elegy. Was jj
I afraid the public wouldn't turn- J
( ble to the fact. Also compli- jj
jj ment you on the Priscilla |
1 Dean verse. Keep it up. We 1
jj all liked it just fine.

1 Also, Judge Casterlin says j§

1 you are a learned, literary cuss 1

I and a good judge of all that is j

| dramatic. That is what we 1

jj suspected for some time. We'll 1

g keep an eye on you this coming §j

I winter, hoping for more 1

| rhymed reports.

PHILIP RAND,

Rex Theatre, |
Salmon, Idaho. j

■Hmniin

Only fair, but better than a lot of their
other pictures. Will please fairly well. —
J. J. Clark, Rex theatre, Ontonagon,
Mich. — Small town patronage.

A Broken Doll, with Monte Blue. — Pa-
trons liked this one for a change. — G.
Strasser Sons, Emblem theatre, Buffalo,
N. Y. — General patronage.

Mamma's Affair, with Constance Tal-
madge. — Too silly to be liked by very
many, and our comedy failed to arrive.
The house was packed. We felt as if we
ought to give the money back. — Adam
Hornung, Victor Opera House. Victor,
Mont. — Country patronage.

The Silent Call, with Strongheart.—
Acting of dog wonderful. Pleased one
hundred per cent. — Henry McCoy, Elite
theatre, Golconda, 111. — Neighborhood
patronage.

Courage, with a special cast. — Very
good. Story of one man serving peniten-
tiary ' sentence for another's crime. —
Adam Hornung, Opera House, Victor,
Mont. — Country patronage.

The Midnight Bell, with Charles Ray.
— A mighty good drama. During the
spooky scene a kid popped a paper bag
and several old ladies let out a war whoop
and had everybody on the verge of
nervous prostraction. Best Ray we have
had, but our folks won't fall for him.
Lost money on our best night. — Philip
Rand, Rex theatre, Salmon, Idaho. —
General patronage.

A Question of Honor, with Anita Stew-
art.— Seven reels. This is a good pic-
ture. Pleased about everybody. You
can boost this one. Did good business
one day. Would have stood up longer. —
R. D. Lemmon, Colonial theatre, Con-
stantine, Mich. — General patronage.

The Woman in His House, with a spe-
cial cast. — Absolutely no drawing power
at all. Failed to take in film rental. Pic-
ture fair. — S. G. Ihde, Photoplay theatre.
Ashland, Kan. — Small town patronage.

The Half Breed, with Warner Oland.
— Poor picture. Cattle stampede a joke.
Paper poor. Direction absurd.- — Philip
Rand, Rex theatre, Salmon, Idaho. — Gen-
eral patronage.

The Half Breed, with Warner Oland.—
Six reels, fair condition. Just a fair pro-
gram picture. No comments, no kicks. —
D. E. Fitton, Lyric theatre, Harrison.
Ark. — Small town patronage.

Love Never Dies, with a special cast. —
Seven reels, good condition. Just a pic-
ture.— D. E. Fitton. Lyric theatre, Har-
rison, Ark. — Small town patronage.

Playthings of Destiny, with Anita Stew-
art.— Very good picture. Begins in Can-
ada and ends in Bermuda. Old, but worth
playing. — C. G. Ihde, Photoplay theatre,
Ashland. Kan. — Small town patronage.

Mcliy O', with Mabel Normand. —
Mabel Xormand's best. A real box office
attraction. More like this one. please. —
Henry McCoy, Elite theatre, Golconda,
111. — Neighborhood patronage.

Molly O', with Mabel Normand. —
Molly O' is far ahead of Mack Sennett's
later one. The Crossroads of New York.

Pleased 85 per cent. — L. Bremerton, Rex
theatre, Raymond, Alta., Can.— Neigh-
borhood patronage.

My Boy, with Jackie Coogan. — My Boy
is a very good picture. Advertise it big
and you will make some money. — Chas.
Elliott, Jewell theatre, Sidell, 111.— Small
town patronage.

My Boy, with Jackie Coogan. — Five
reels. Very good picture. Children and
ladies liked it very much, but Buster

"Both Boys
Members of
Tins Club'

There seems to be an insist-
ent demand that our old friend
at Neligh, Neb., have his pic-
ture taken without a hat. Now, j
girls, I have no positive in- j
formation on this subject, but I
I have a good-sized hunch I can
1 call the turn on the old war

■ horse who rampages around

jj on the flea-bitten sand dunes jj
1 of Nebraska. I'll bet a press
agent's word of honor that J.

| C. is as bald as a Mexican I
j poodle.

■ He knew he couldn't win §
| that beauty contest by expos- I

U ing a dome as slick as a Span- I

( ish onion, and until he shows I

J us some foliage I move that he 1

| be tried by the Omaha Film 1

jj Board of Trade, or some other j§

] reliable "kangaroo court," for I

jj obtaining that fur lined pocket jj

| flask by fraud and unlawful P
jj concealment.

Dog-gone your hide, J. C, 1

f tip your lid fer the ladies. 1
E. E. SPRAGUE,

Lyric Theatre, J
Goodland, Kan.

g NOTE: The above was stolen bodily ■

m '>>' this department from Mr. Sprague's H

s "Out in the Sticks," appearing in full in g

g the "Letters From Readers" department, H

g this issue. Pardon.

llllilllllllllllilllliH

Keaton in The Bailoonatic was the show.
If they don't laugh at it they're hopeless.
— M. Bailey, Strand theatre, Dryden. Ont,
Can. — Small town patronage.

By Boy, with Jackie Coogan. — Best
yet. Went over big. Jackie always
packs the house. Can't go wrong on
Coogan's productions. — Henry McCoy.
Elite theatre, Golconda, 111. — Neighbor-
hood patronage.

Smilin' Through, with Norma Tal-
madge. — Something swell. Everybody
pleased. This is the kind of film exhibit-
ors would like to get year round, even
though we made no money, but no fault
of the picture. Crisis here is something
fearful. — Caldron & Salas Porras. Cir-
cuito Alcazar, Chihuahua, Mex. — Neigh-
borhood patronage.

Smilin' Through, with Norma Tal-
madge. — Eight reels. Print in good con-
dition. Certainly a wonderful attraction
for those who like costume pictures, but
did not go over very well here only on
account of the above mentioned fact. For
the clientele that appreciates art, here is
art. — C. W. Langacher, New Glarus the-
atre, New Glarus, Wis. — General patron-
age.

Smilin' Through, with Norma Tal-
madge.- — Oh, boy, this is sure some pic-
ture. Norma is sure a winner in this pic-
ture. Book it right and get behind it and
advertise! Nothing too good to say. Har-
rison Ford is extra good along with

EXHIBITORS HERALD

September 15, 1923

Norma. I took in more money on this
picture than anything I ever have run in
three and one-half years' business at a
small admission of fifteen and twenty-
five cents. I have run others at fifty
cents and did not get as much money.
Sure a deep-plotted feature. — Chas. El-
liott, Jewel theatre, Sidell, 111— Small
town patronage.

Smilin' Through, with Norma Tal-
madge. — Eight reels. Film in good con-
dition. Ah, boys, here is one you would
like to have your old mother see with
you. It almost made a fan out of me.
Saw it three times and was sore when a
guy came along and kept me from see-
ing it the fourth. I endorse all the good
things the boys have been saying about
it. It has been held, and is yet, for that
matter, away above what we thought we
could afford to pay for it, but finally mus-
tered the courage to fall and made the
grade fine. Ran it two nights and every-
body more than pleased. If your crowd
will stand a raise in price, this one will
not produce any kicking. — Unique the-
atre. Bricelyn, Minn. — General patronage.

Fox

The Buster, with Dustin Farnum. — A
good Western that kept them laughing
and pleased every one. — Ralph R. Grib-
ble, Grand theatre, New Hamburg, Ont.,
Can. — Neighborhood patronage.

The Buster, with Dustin Farnum. — ■
Good picture. Dustin Farnum takes well.
Used two days. Patronage held up sec-
ond day. Used Sunshine Comedy, a Fox
News, raised admission. — Nora McClel-
lan, Dreamland theatre, Pekin, 111. —
Neighborhood patronage.

Snowdrift, with Charles Jones. — Five
reels. Good picture. Lots of action. My
patrons like it. Book it. — A. F. Affelt,
Liberty theatre, St. Louis, Mich. — Small
town patronage.

Snowdrift, with Charles Jones. — Not
up to Jones' standard. Very good action
in the last reel. Jones and Mix gradually
losing out here on account of the stories
Fox is giving them. — C. H. Simpson,
Princess theatre, Millen, Ga. — General
patronage.

Snowdrift, with Charles Jones. — Not up
to star's standard, but was fair. Fans
like him better in Westerns. — J. J. Clark,
Rex theatre, Ontonagon, Mich. — Small
town patronage.

The Face on the Bar Room Floor, with
a special cast. — A good picture well ac-
cepted by our patrons. Walthal does
good acting and cast supports splendidly.
General public liked the picture. — Rosen-
field, Hopp & Co., Spencer theatre, Rock
Island, 111. — General patronage. .

The Face on the Barroom Floor, with
a special cast. — Book it and boost same to
the limit, for it will go over big and
please all classes. One of the best of
the Fox specials. Paid $15.00, one day.
— Guy Longest, English theatre, English,
Ind. — Small town patronage.

The Village Blacksmith, with a special
cast. — The only Fox special we have
played, aside from Monte Cristo, that has
pleased our audiences. Fox had better
cut his long features and the excess sob
stuff. — G. L. Redman, Washington the-
atre, Monroe, Wis. — Neighborhood pat-
ronage.

Boston Blackie, with William Russell.—
Five reels. Good program picture. Rus-
sell not in a very vigorous role, but will
please. Paid $6.00. — L. W. McCuan.
Kozy theatre, Dresden, Tenn. — General
patronage.

Boston Blackie, with William Russell.

Baby Peggy in a scene from the Univer-
sal-Jewel production "Whose Baby Are
You?" with Sheldon Lewis in support.

— Good picture. Good play, good plot.
Ran two days. Second day better than
first. Ran mid-week. — Nora McClellan,
Dreamland theatre, Pekin, 111. — Neigh-
borhood patronage.

The Madness of Youth, with John Gil-
bert.— Five reels. Good average pro-
gram offering. — T. A. Shea, Palace the-
atre, McGehee, Ark. — Neighborhood pat-
ronage.

The Town That Forgot God, with a
special cast. — A picture with a storm and
a flood scene that are the best of any-
thing that I have ever used. This is a
good buy for a small town. Paid $30.00
for two days and made clear about what
I paid Fox. — Guy Longest, English the-
atre, English, Ind. — Small town patron-
age.

The Footlight Ranger, with Charles
Jones. — Five reels. Good clean picture.
Patrons like more action. Print good.
Paid $7.50. — L. W. McCuan, Kozy the-
atre, Dresden, Tenn. — Small town patron-
age.

Three Jumps Ahead, with Tom Mix. —
Big feature. Drew capacity on Sunday.
Repeat Monday to fair attendance. Mix
does pull 'em for me. — Nora McClellan,
Dreamland theatre, Pekin, 111. — Neigh-
borhood patronage.

Do and Dare, with Tom Mix. — It is
Tom, and that means a big crowd well
pleased for us. Plenty of fun in this.
We always do better than break even on
Tom Mix.— Luther Brown, Y. M. C. A.
theatre, Blue Diamond, Ky. — Neighbor-
hood patronage.

Stepping Fast, with Tom Mix. — A fast
moving Mix picture sure to please all lov-
ers of outdoor or action pictures. — Louis
R. Markun, Dream theatre, Indianapolis,
Ind. — Neighborhood patronage.

Stepping Fast, with Tom Mix. — Five
reels. As usual with Mix, all stunts and
fast action, but no Western. Our last
Mix until they are ready to sell us next
year's pictures at old prices. — Olen Reyn-
olds, Pearl theatre, Hymera, Ind. — Small
town patronage.

Goodbye, Girls, with William Russell.
— Five reels. Best Russell to date. — T.
A. Shea, Palace theatre, McGehee, Ark. —
Neighborhood patronage.

Goodbye, Girls, with William Russell.
— Five reels. A fine comedy-drama that

pleased at least 90 per cent. A few more
of this kind and Fox will be wanting as
much for the Russells as he does the
Tom Mix's. — Hugh G. Martin, American
theatre, Columbus, Ga. — Transient pat-
ronage.

Goodbye, Girls, with William Russell.
— A little slow at the start, but they will
forget that before the show is over. A
clean, fast moving comedy-drama with
some mystery thrown in. Well up to
Russell standard. — M. L. Guier, Auditor-
ium theatre, Slater, Mo. — Small town pat-
ronage.

Goodbye, Girls, with William Russell.
— Five reels. A comedy-drama. The
best this star has had for months. A full
house on Saturday night and the crowd
was screaming from start to finish.
Should go good in any theatre. Prices
ten, twenty, and twenty-five cents. — B. P.
McCormick, Liberty theatre, Florence,
Colo. — Small town patronage.

Honor First, with John Gilbert. — Five
reels. A good program. Many favorable
comments.— Ray J. Delap, Pastime the-
atre, Kansas, 111. — Small town patronage.

Honor First, with John Gilbert: — Five
reels. Good. — E. A. Armistead, Lyric
theatre, Easley, S. C. — General patronage.

Shame, with a special cast. — Some
thought this picture very fine, others did
not like it. Personally thought it a good
offering, but do not consider it a big
special. — A. A. Neese, Beatrice theatre,
Haw River, N. C. — General patronage.

Shame, with John Gilbert. — Nine reels.
If the first three reels had been left out
it would have made a better picture. It
is awfully slow at the start. However,
it ended good and I think pleased. The
exhibitors don't want these long pictures
and the patrons get tired of "setting."
John Gilbert is usually good. — E. A.
Armistead, Lyric theatre, Easley, S. C—
General patronage.

Who Are My Parents? with a special
cast. — While this is a very good picture
the story is rather sad and has no com-
edy relief. Title had no drawing power
and there is no one in the cast whose
name has any advertising value. We
barely broke even on a two-day snowing.
— Wm. H. Creal, Suburban theatre,
Omaha, Neb. — Neighborhood patronage.

In Arabia, with Tom Mix. — Five reels.
While I have seen better Mix pictures,
this drew a good crowd two nights to
start off The Radio King, serial, and
seemed to please every one. — Roy W.
Adams, Pastime theatre, Mason, Mich. —
Small town patronage.

In Arabia, Catch My Smoke, with Tom
Mix. — Two typical Tom Mix stories that
please the many followers of Tom. They
got good business and the audience made
lots of noise about them. They bring
dollars, so why worry about the class? —
Ben L. Morris, Temple theatre, Bellaire,
Ohio. — General patronage.

Catch My Smoke, with Tom Mix. —
This is good enough. — Ralph R. Gribble,
Grand theatre. New Hamburg, Ont., Can.
— Neighborhood patronage.

Catch My Smoke, with Tom Mix. —
This picture pleased about 50 per cent.
Too overdrawn and impossible. Thrills
galore and that is all.— H. H. Chase, El-
mac theatre, Maple Rapids, Mich.— Gen-
eral patronage.

Catch My Smoke, with Tom Mix.—
Five reels. Good Western. Lots of ac-
tion. Pleased the Western fans. — A. F.
Affelt, Liberty theatre, St. Louis, Mich.
— Small town patronage.

The New Teacher, with Shirley Mason.
— About as weak a story as could be

September 15, 1923

EXHIBITORS HERALD

resurrected for this winsome little actress.
She deserves better things. — Wm. H.
Creal, Suburban theatre, Omaha, Neb.—
Neighborhood patronage.

Brass Commandments, with William
Farnum. — Best Farnum this year. Will
please your regular patrons. — A. F. Affelt.
Liberty theatre, St. Louis, Mich. — Small
town patronage.

A California Romance, with John Gil-
bert.— Five reels. Average business on
an average picture. — H. G. Stettmund,
Jr., Odeon theatre, Chandler, Okla. —
Small town patronage.

While Justice Waits, with Dustin Far-
num.— Very good. Patrons liked this
one. — G. Strasser Sons, Emblem theatre,
Buffalo, N. Y. — General patronage.

Without Compromise, with William
Farnum. — Why don't they get a story.
And really Farnum don't put 'em over
for me any more. — J. W. English, Semi-
nole Circuit, Homestead, Fla. — Neighbor-
hood patronage.

Without Compromise, with William
Farnum. — Six reels. Fairly good West-
ern. No unfavorable comment. — Harry
Hobolth, Maxine theatre, Imlay City,
Mich. — Small town patronage.

The Bells of San Juan, with Charles
Jones. — Five reels. Dandy good type
Western. Jones went over big in spite
of rain and fight card. — S. C. Hene, Castle
Creek, Lavoye, Wyo. — General patronage.

The Bells of San Juan, with Charles
Jones. — Just a fair picture. Not as good
as most Jones pictures. — Harry Hobolth.
Maxine theatre, Imlay City, Mich. —
Small town patronage.

The Bells of San Juan, with Charles
Jones. — Five reels. This picture is not up
to Buck's standard but will hold your
patrons when people see Charles Jones.
They expect action all the way through
the picture. The photography was good
and always is in the most of Fox's pic-
tures. Used three one sheets, one three,
one set of photos, one slide. — C. L. Brown,
Paramount theatre, Elizabeth, La. — Small
town patronage.

Three Who Paid, with Dustin Farnum.
— Five reels. N©t much for Fox or Far-
num. Both capable of putting out much
better pictures than this. Part of the
picture is really silly, especially where
the heroine tries to play the part of a
man, as one one can readily see the dif-
ference. Fox must do better than this or
Dustin will soon be a thing of the past.
Business off 30 per cent. — Hugh G. Mar-
tin, American theatre, Columbus, Ga. —
Transient patronage.

Three Who Paid, with Dustin Farnum.
— Five reels. Fairly good. This, with
Ancient Rome and Fox News, pleased. —
Olen Reynolds, Pearl theatre, Hymera,
Ind. — Small town patronage.

Pawn Ticket 210, with Shirley Mason
— Not up to this star's standard or ability.
I think the poorest one I have had with
this star so far, and I used them all to
date. Only fair satisfaction. — J. J. Clark.
Rex theatre, Ontonagon, Mich. — Small
town patronage.

Rough Shod, with Charles Jones. — If
they like Western this should please them.
A very good story and good directing. —
E. J. Reynolds, Liberty theatre, Pasco,
Wash. — General patronage.

The Yosemite Trail, with Dustin Far-
num.— Good picture. Scenery beautiful.
Farnum always packs house. — Henry Mc-
Coy, Elite theatre, Golconda, 111. —
Neighborhood patronage.

Romance Land, with Tom Mix. — A real
good Western that pleased all but a few.

— Harry Hobolth, Maxine theatre, Imlay
City, Mich.— Small town patronage.

Romance Land, with Tom Mix. — Ex-
cellent picture. Mix is a life saver. Good
box office attraction. — Henry McCoy,
Elite theatre, Golconda, 111.— Neighbor-
hood patronage.

A Fool There Was, with a special cast.
— Seven reels. Was surprised on this one.
It drew better than expected and pleased
the most of the patronage except the end-
ing.— R. D. Lemmon, Colonial theatre,
Constantine, Mich. — General patronage.

Iron to Gold, with William Farnum. —
Five reels. Played this one with the
Fox two-reel comedy, Try and Get It,
and made a fair program attraction. Fox
sure sends out some bad prints. I think
I've got enough of Fox. — A. E. Collins.
Idle Hour theatre, Ridgeville, Ind. —
General patronage.

The White Horseman, with Tom Mix.
— Simply great. Pleased old and young.
More than satisfactory. — Meece & Hale,
New Opera House, Dexter, Kan. — Gen-
eral patronage.

West of Chicago, with Charles Jones.
— A real good Western picture with lots
of action. A picture that will satisfy
where Western pictures are liked. Paid
$10.00, one day. — Guy Longest, English
theatre, English, Ind. — Small town pat-
ronage.

West of Chicago, with Charles Jones.
— Five reels. Just a fair Western. Not
the star's best, but it's good. — Roy L.
Dowling, Ozark theatre, Ozark, Ala. —
General patronage.

Oathbound, with Dustin Farnum. — A
good program picture. — Harry Hobolth,
Maxine theatre, Imlay City, Mich. — Small
town patronage.

Youth Must Have Love, with Shirley
Mason. — A most pleasing picture. One
that ninety per cent of our patrons en-
joyed. It's above the average program
picture. — Pugh Moore, Strand theatre,
McKenzie, Tenn. — Small town patronage.

The Crusader, with William Russell. —
A very sissified picture, full of glaring
faults, yet it seemed to go over fairly
well. — Ralph R. Gribble, Grand theatre,
New Hamburg, Ont., Can. — Neighbor-
hood patronage.

My Friend the Devil, with a special
cast. — Eight reels. Good picture, but

failed to draw. — T. A. Shea, Palace the-
atre, McGehee, Ark. — Neighborhood pat-
ronage.

My Friend the Devil, with a special
cast. — The minister of the Christian
Church here informed me that this was
the best picture that he ever had the
pleasure of seeing. All comments were
good on this one. Paid $15.00, one day.
— Guy Longest, English theatre, English,
Ind. — Small town patronage.

Arabian Love, with John Gilbert. — A
fair picture for its class. Title describes
it. — Ralph R. Gribble, Grand theatre. New
Hamburg, Ont., Can. — Neighborhood pat-
ronage.

Just Tony, with Tom Mix. — A wonder-
ful picture. Tony, the horse, is the star
of this. Pleased a large crowd. — Gregg
and Crandall, Liberty theatre, Caney,
Kan. — Neighborhood patronage.

Mixed Faces, with William Russell. —
Good. Ran it with The Small Town
Derby, featuring Johnny Fox and the
mule Maudie, Universal comedy, and the
audience all went out laughing and com-
plimenting the show. — G. Dinsmore, Ma-
jestic theatre, Weiner, Ark. — Small town
patronage.

A Connecticut Yankee, with Harry
Myers. — Eight reels. Was well liked
but film in poor shape. Small crowd first
night, house full second. Did extra money
at ten and twenty-five cents. A two-day
show helps advertise in a small town. —
Mrs. T. R. Jessee, Idle Hour theatre,
Humphreys, Mo. — Small town patron-
age.

Queen of Sheba, with Betty Blythe. —
Ten reels. This is a fine picture that
pleased the majority. Some thought it
immodest. We failed to pay expense by
$1.50. But what is the use of a report
on this if they are taking it out of the
market? — Mrs. T. R. Jessee, Idle Hour
theatre, Humphreys, Mo. — Small town
patronage.

Goldwyn Cosmopolitan

The Ragged Edge, with Alfred Lunt.
— Pleased about 75% of my patrons. A
fairly good picture. — Harry Hobolth,
Maxine theatre, Imlay City, Mich. — Small
town patronage.

Backbone, with Edith Roberts. — A very
ordinary program picture that will please

A night scene of the immense crowd before the Mission theatre, Los Angeles, Cal., or
the opening night of "The Merry Go Round," Universal's big special.

EXHIBITORS HERALD

September 15, 1923

A dramatic scene from "The Acquittal" with Claire Windsor, Norman Kerry and
Richard Travers. It is a forthcoming Universal-Jewel production, presented with
an all-star cast.

about 50%. Have only found one or two
in all of Goldwyn's that are specials,
and about that same number that please.
— Gregg & Crandall, Liberty theatre,
Caney, Kans. — Neighborhood patronage.

The Last Moment, with a special cast.
— This picture fooled me. I did not
think it would be very much, but, boys,
after you get them in it's all picture. I
can recommend it as being equal to any
so-called big special some exchanges are
holding you up for. Book it. Adver-
tise it strong. It will please.— M. J.
Babin, Fairyland theatre, White Castle,
La. — General patronage.

Souls for Sale, a Rupert Hughes pro-
duction.— Very fair business and gave
people insight into business, which they
seemed to enjoy. — H. S. Robbins, Robin-
hood theatre. Grand Haven, Mich. — Gen-
eral patronage.

Vanity Fair, with Mabel Ballin. — Very
poor entertainment. Follows the book
closely, but patrons are sick and tired
of this costume stuff and there is no use
to try to get them in on this kind. Did
not please the few who came to see it.
Pulled it after first day. — Gregg & Cran-
dall, Liberty theatre, Caney, Kans. —
Neighborhood patronage.

Vanity Fair, with Mabel Ballin. — Pic-
ture, like advertising, very poor. Long
dragged out picture with no story. Pa-
trons did not stay for finish. House
empty at 10 P. M. Business rotten. Ex-
hibitors, do not buy this one. — G. Strasser
Sons. Emblem theatre, Buffalo, N. Y. —
Neighborhood patronage.

Vanity Fair, with Mabel Ballin. —
Pleased fairly well. However it's just
a program picture. Goldwyn is good on
prints and service, however. — C. Ernest
Liggett, Liggett theatre, Madison, Kans.
— General patronage.

Lost and Found, with a special cast. —
Seven reels. Wonderful picture. Plenty
of action. Fair business. — Ralph Rosso,
Hippodrome theatre, Niagara Falls, N.
Y. — Neighborhood patronage.

Lost and Found, with a special cast. —
An exceptionally well done South Sea
Island picture. Gave fair satisfaction and
drew fair business. — John W. Hawkins,
Capitol theatre, New Bedford, Mass. —
General patronage.

Lost and Found, with a special cast. —
Sea story. Patrons did not care for this

one. — G. Strasser Sons, Emblem theatre,
Buffalo, N. Y.— General patronage.

The Christian, with Richard Dix. —
Some people don't care for heavy drama,
but it is a very good picture of its kind.
Film in none too good condition. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

The Christian, with Richard Dix. —
Nine reels. Fine picture. Had many
good comments on this. Ran two days
to fair business. Advertise it well and
you will get some business on it, but
don't pay a big fancy price. — A. F. Affelt,
Liberty theatre, St. Louis, Mich. — Small
town patronage.

Gimme, with a special cast. — Sold us
for a program picture and proved a won-
der for entertainment for one night. Play
it and see if your married ladies do not
like it. — G. L. Redman, Monroe theatre,
Monroe, Wis. — Neighborhood patronage.

Gimme, with a special cast. — Good story
well acted and pleased everybody who
came to see it. Very good comments.
Would like more of this kind. — Geo. J.
Kress, Hudson theatre, Rochester, N. Y.
— Neighborhood patronage.

Hungry Hearts, with a special cast. —
Well done, but no business. Who cares
anything about Russian emigrants coming
to America to find justice? — E. J. Rey-
nolds, Liberty theatre, Pasco, Wash. —
General patronage.

Brothers Under the Skin, with a spe-
cial cast. — Five reels. Excellent picture
that contains entertainment for every
member of the family, except, possibly,
some married women who might well
apply the lesson to themselves. And if
it doesn't please such women it might,
at any rate, do them good. The men here
liked it immensely. Who knows, we may
have some in this very town that may
get the idea and lay down the rule —
''Treat 'em rough and tell 'em nothin'."
— Chas. W. Lewis. I. O. O. F. theatre,
Grand Gorge, N. Y. — Small town patron-
age.

Brothers Under the Skin, with a special
cast. — No drawing power but oh boy, if
you can get them in what a time they
will have. Fun from start to finish. It is
what we call 100% amusement. — E. J.
Reynolds, Liberty theatre, Pasco, Wash.
— General patronage.

Brothers Under the Skin, with a special

cast. — Picture pleased very well indeed,
especially the men. Not a special as ad-
vertised, but a good program picture. —
Luther Brown, Y. M. C. A. theatre, Blue
Diamond, Ky. — Neighborhood patronage.

A Blind Bargain, with Lon Chaney. —
Chaney good, but picture too gruesome. —
L. Bremerton, Rex theatre, Raymond,
Alta, Can. — Neighborhood patronage.

A Blind Bargain, with Lon Chaney. —
Five reels. Chaney's work in this is great.
Some exhibitors panned this, but it is a
good picture for a change. Drew large
crowds and it was bought right. Book it
and bill Chaney. — G. H. Jenkinson, Victor
theatre, Minocqua, Wis. — General patron-
age.

A Blind Bargain, with Lon Chaney. —
Somewhat creepy, but a good picture of
this type. Lon Chaney plays two parts
and resembles the same man about like
"Bella Donna" resembles "Quincy Adams
Sawyer." — C. R. Krieghbaum, Paramount
theatre, Rochester, Ind. — General patron-
age.

Hodkinson

The Rapids, with a special cast. — A
mighty fine picture that any audience
would enjoy. — Mrs. J. W. Moore, Lyric
theatre, St. Charles, Mo. — General pa-
tronage.

Second Fiddle, with Glenn Hunter. —
Six reels. A good picture to slim busi-
ness. Story and leading role are re-
miniscent of "Tol'able David" and my
people said they liked it about as well. —
Roy W. Adams, Pastime theatre, Mason,
Mich. — Small town patronage.

The Affairs of Lady Hamilton, with a

special cast. — This is very classy but a
little too long, eight reels. Can be used
as a special. Liane Haid is most beau-
tiful.— Mrs. J. W. Moore, Lyric theatre,
St. Charles, Mo. — General patronage.

Bull Dog Drummond, with a special
cast. — Fast melodrama with plenty of ac-
tion and some good humor, and drew fair
three days' business. — John W. Hawkins,
Capitol theatre, New Bedford, Mass. —
General patronage.

The Critical Age, with Pauline Garon.
A great outdoors picture any patron will
enjoy. — Mrs. J. W. Moore, Lyric theatre,
St. Charles, Mo. — General patronage.

Down to the Sea in Ships, with a spe-
cial cast. — Eight reels. "A whale of a
tale," I'll say so. Paid $50.00, town of
1,000, prices twenty-five and forty cents
and man how they did swallow that
whale, and talk about it! Next night had
a full house and I am pleased to say
that it is one of the best pictures we
have shown. It made us some money,
and they have to be good to do that in
this town. — M. Bailey, Strand theatre.
Dryden, Out. Can. — Small town patron-
age.

Down to the Sea in Ships, with a spe-
cial cast. — Rental too high and business
only fair. — H. S. Robbins, Robinhood
theatre. Grand Haven, Mich. — General
patronage.

French Heels, with Irene Castle. — Seven
reels. Star's popularity is the only en-
dorsement. Picture very slow. Every-
body waiting anxiously throughout for
something to happen, which made a slight
effort on the last reel. — Bascom and Niel-
sen, Scenic theatre, Tyler, Minn.— Rural
patronage.

Riders of the Dawn, with Roy Stewart.
—Good. Much better than "The U P
Trial." — C. F. Krieghbaum, Paramount
theatre, Rochester, Ind. — General patron-
age.

September 15, 1923

EXHIBITORS HERALD

Metro

Toll of the Sea, with a special cast. —
This picture lives Up to its reputation as
being the most beautiful of them all.
Used a Lloyd two-reel comedy with it
and everyone pleased. — R. W. Hickman,
Lyric theatre, Greenville, 111. — Neighbor-
hood patronage.

Toll of the Sea, with a special cast. —
Would call this a good B. O. bet. Plot
is fair. Very much like "Madame Butter-
fly." Had a pianist who played music for
picture. Advertise wonderful coloring.
Picture beautiful. Had good attendance.
All seemed pleased. — Welty and Son.
Mid-Way theatre, Hill City, Kan>. — Gen-
eral patronage.

The Fog, with a special cast.- -Seven
reels. Not a picture, just an excuse for
one. A conglomeration of detail that
doesn't mean anything. Some liked it,
others did not. I'm satisfied with only
one a year like it. Furthermore, the title
is all wet for small town theatres. — E. E.
Bair, State theatre, Urichsville, Ohio. —
Small town patronage.

An Old Sweetheart of Mine, with a spe-
cial cast. — Very good picture, but no
drawing power. Fell flat. No fault of
picture. Six reels. — T. A. Shea. Palace
theatre, McGehee, Ark. — Neighborhood
patronage.

Where the Pavement Ends, a Rex In-
gram production. — Pleased generally. —
Iris theatre, St. Johns, Mich. — Neighbor-
hood patronage.

The Soul of the Beast, a Tho.nas H.
Ince production. — Shows a circus — ani-
mals, rings and all. Will please, espe-
cially the children. — Geo. C. Starkey,
Opera House, Montour Falls, N. Y. —
General patronage.

The Soul of the Beast, a Thomas H.
Ince production. — Five reels. Only fair
program picture. No special by any
means, as the salesman tells. Good paper
that will draw kids. Don't pay too much
and vou will be pleased with the results.
— A.'F. Affelt, Liberty theatre, St. Louis,
Mich. — Small town patronage.

Crinoline and Romance, with Viola
Dana. — This is one of her best. Will
please any audience. — C. H. Simpson,
Princess theatre, Millen, Ga. — General
patronage.

Jazzmania, with Mae Murray. — Nine
reels. Very good but absolutely too long.
She's there with the dancing. Even bet-
ter than Fascination. Metro has the good
ones. Try'em. Haven't had a bad one
yet. — Roy L. Dowling, Ozark theatre,
Ozark, Ala. — General patronage.

Trailing African Wild Animals, a Mar-
tin Johnson production. — Six reels. A
very good picture. Wonderful. Showed
two nights. Went over great first night.
Did not expect many second because of
band concert. But who cares for con-
certs where a real picture can be seen?
They came good. Some even came back
that had seen it night before. Film in
good condition. — Nettie M. Sinderson,
Mystic theatre, Albion, Ind. — Small town
patronage.

June Madness, with Viola Dana- — A
great program picture. The women cer-
tainly enjoyed it and talked. It's better
than many so-called specials. — M. Bailey,
Strand theatre, Dryden, Ont., Can. —
Small town patronage.

June Madness, with Viola Dana. — I did
not care for story very much, though it
seemed to please patrons and it drew a
very good business. Price ten, twenty
and twenty-five cents. — B. P. McCormick.
Liberty theatre, Florence, Colo. — Small
town patronage.

Hearts Aflame, with Frank Keenan. —
Eight reels. A good picture that should
please anywhere. Had some good com-
ments on this one. The fire scenes are

worth while. — A. F. Affelt, Liberty thea-
tre, St. Louis, Mich. — Small town patron-
age.

Enter Madame, with Clara Kimball
Young. — Stay off this. Walked out on it.
Can't tell what it's all about. — J. W. Eng-
lish, Seminole Circuit, Homestead, Fla. —
Neighborhood patronage.

Little Eva Ascends, with Gareth
Hughes. — Five reels. Good program pic-
ture which pleased. — G. H. Jenkinson,
Victor theatre, Minocqua, Wis. — General
patronage.

A Trip to Paradise, with Bert Lytcll. —
Picture was fair. Liked by some. Miners
do not care for features. Ends of reels
were bothersome. — J. J. Enloe, Y. M. C.
A. theatre, Hitchins, Ky. — Small town
patronage.

The Fourteenth Lover, with Viola
Dana. — Nice program picture. Star liked
very much. Print O. K. — Roy L. Dowl-
ing, Ozark theatre, Ozark, Ala. — General
patronage.

The Fourteenth Lover, with Viola
Dana. — Pleased patrons. More like this
picture. — Henry McCoy, Elite theatre,
Golconda, 111. — Neighborhood patronage.

The Four Horsemen, with Rodolph
Valentino. — A wonderful film but failed
to fill house. Charged forty and twenty
cents. — C. R. Otto, School Auditorium
theatre, Willims Bay, Wis. — Resort pat-
ronage.

Trifling Women, a Rex Ingram pro-
duction.— 1 went fishing and didn't see
it. Reports very good, indeed. Lost
money at forty and twenty cents. Block
letter twenty-four-sheet a frost. Other
paper very good. — Philip Rand, Rex the-
atre, Salmon, Idaho. — General patronage.

Trifling Women, a Rex Ingram pro-
duction.— Very good. — Iris theatre, St.
Johns, Mich.- — Neighborhood patronage.

Trifling Women, a Rex Ingram pro-
duction.— One of the best pictures that
ever played this town. Business fair and

the Christie comedy I ran with it made
a knockout bill. Two days only. — H.
Van Buskirk, Temple theatre, Misha-
waka, Ind. — Neighborhood patronage.

Trifling Women, a Rex Ingram pro-
duction.— Nine reels. A good story but
too long and acting overdone. No com-
ments, but some walked out. Fell flat.
It is not worth more than what you call
your program price in a small town. I
paid too much and made nothing. — A. F.
Affelt, Liberty theatre, St. Louis, Mich. —
Small town patronage.

Paramount

Hollywood, a James Cruze production.
— A much-touted picture, advance exploi-
tation causing public to expect a great
deal more than is delivered. Merely an-
other Affairs of Anatol flivver here. Busi-
ness disappointing. — Rosenfield, Hopp &
Co., Fort Armstrong theatre, Rock
Island, 111. — General patronage.

Homeward Bound, with T li o in a s
Meighan. — Great as a picture and as a
box office attraction. — G. J. Ritter, Re-
gent theatre, Bogota, N. J. — Neighbor-
hood patronage.

You Can't Fool Your Wife, with a spe-
cial cast. — But you can fool exhibitors if
they try to sell this as a special. — H. S.
Robbins, Robinhood theatre, Grand Ha-
ven, Mich. — General patronage.

Children of Jazz, with a special cast. —
Six reels. Everyone seemed to like this
picture, young as well as the old folks.
Business was better than the usual Mon-
day night. Very nice little program pic-
ture, but rental was too high. Book this
and advertise it and you will get the
business. Don't pay too much for it. — C.
L. Brown, Paramount theatre, Elizabeth,
La. — Small town patronage.

Children of Jazz, with a special cast. —
An unusual picture. Kosloff does good
work. Not a credit to flappers and natu-
rally they didn't like it. Enough comedy
to relieve it from heaviness. 30 per cent

WORTH FOLLOWING!

The Judgement of

ALEXANDER PANTAGES

in Booking Big Box-Office attractions has made Pantages
Theatres one of Greatest Circuits in the World. He don't
wait for the other fellow to discover winners — he does the
discovering himself and cashes in on knowing attractions

Alexander Pantages that will go over big.

"PAN" put on JIM JEFFRIES and smashed records—

"PAN" put on JACK DEMPSEY and mopped up—

"PAN" now has MIKE GIBBONS, another great money
magnet

and NOW he has BOOKED

"THE DRIVIN' FOOL"

in San Francisco, Los Angeles, San Diego, Salt Lake, Kansas City,
Memphis and Minneapolis

It's a HODKINSON knock-out with exploitation angles galore.

EXHIBITORS HERALD

September 15, 1923

above an ordinary picture. — Clark & Ed-
wards, Palace theatre, Ashland, Ohio. —
Neighborhood patronage.

The Exciters, with Bebe Daniels. — A
peach from start to finish. Ran it one
day to good business. The work of
Moreno very outstanding. — H. Van Bus-
kirk, Temple theatre, Mishawaka, Ind. —
Neighborhood patronage.

The Snow Bride, with Alice Brady. —
Only a fair program picture. Last group
of Paramount is far Below the '"41." —
Gregg and Crandall, Liberty theatre,
Caney, Kans. — Neighborhood patronage.

The Snow Bride, with Alice Brady. —
One of Miss Brady's best, but she doesn't
get them in here. Very fair Summer pro-
gram picture. Two days' run and enough.
— Clark & Edwards, Palace theatre, Ash-
land, Ohio. — Neighborhood patronage.

The Go Getter, with T. Roy Barnes.—
When I saw an article some time ago in
which Peter B. Kyne complained of the
treatment his stories were getting by
the picture makers, I was inclined to give
him the big razz. Since seeing the above-
mentioned production and one other, I
am constrained to agree with him. Cappy
Ricks is a character which should domi-
nate any scene in which he appears. Not
so in this picture, as it was made a minor
part, with a weak characterization. This
feature could have been made a knockout
with the cast that appeared. In A Front
Page Story, a Vitagraph picture, the
story has also been altered at vital points,
to its detriment. Those who have read
the story will no doubt be disappointed
when seeing this picture. The ones who
have not, will perhaps be pleased. — Wm.
H. Creal, Suburban theatre, Omaha, Neb.

Only 38, with Lois Wilson. — One of the
best of the year. I consider it great. —
G. J. Ritter, Regent theatre, Begota, N.
J. — Neighborhood patronage.

The Ne'er Do Well, with Thomas
Meighan. — Action too slow for Meighan.
Picture drags. Did not draw like Meighan
should for me. — F. Meyn, Pershing thea-
tre, Kansas City, Kans. — Neighborhood
patronage.

Grumpy, with Theodore Roberts. —
From most exhibitors' reports this pic-
ture seemed to please, but I would call it
just ordinary. It failed to draw and the
rental is too high. Would class it as only
a program.— R. W. Hickman, Lyric thea-
tre, Greenville, 111. — Neighborhood pat-
ronage.

My American Wife, with Gloria Swan-
son. — Satisfactory. — C. F. Krieghbaum,
Paramount theatre, Rochester, Ind. —
General patronage.

A Gentleman of Leisure, with Jack
Holt. — Five reels. A fair program picture,
though not as good an offering as is ex-
pected of Holt and Paramount. Admis-
sion prices ten, twenty and twenty-five
cents. — B. P. McCormick, Liberty theatre,
Florence, Colo. — Small town patronage.

Sixty Cents an Hour, with Walter
Hiers. — Not a scream, but very satisfac-
tory.— G. J. Ritter, Regent theatre, Bo-
gota, N. J. — Neighborhood patronage.

Racing Hearts, with Agnes Ayres. —
Business good for two days. Star not so
well liked, but Roberts' name exploited
as big as Agnes Ayres. There's thrills
galore and people seemed to enjoy it all
the way through. — H. Van Buskirk, Tem-
ple theatre, Mishawaka, Ind. — -Neighbor-
hood patronage.

Racing Hearts, with Agnes Avres. —
Good enough, but old stuff. — G. J. Rit-
ter, Regent theatre, Bogota, N. J. — Neigh-
borhood patronage.

The Law of the Lawless, with Dorothy
Dalton. — Seven reels. A first class fea-
ture. Better than many of the specials
in the "39." A Gypsy story. Something
different. Well acted and splendid sets

Elaine Hammerstein as Flavia in the Selz-
nick production of Anthony Hope's
"Rupert of Hentzau."

and locations. Drew well and pleased.
Should go good in any house. Prices ten,
twenty and twenty-five cents. — B. P. Mc-
Cormick, Liberty theatre, Florence, Colo.
— Small town patronage.

The .Law of the Lawless, with Dorothy
Dalton. — Very good. — G. J. Ritter, Re-
gent theatre, Bogota, N. J. — Neighbor-
hood patronage.

The Law of the Lawless, with Dorothy
Dalton. — Good enough for any house.
Fast moving, very pleasing, outdoors
story. Support was best. Story original;
easy to follow. — Ben L. Morris, Temple
theatre, Bellaire, Ohio. — General patron-
age.

The Woman With Four Faces, with
Betty Compson. — A good picture dealing
with the drug traffic, addicts, etc. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

The Woman With Four Faces, with
Betty Compson. — Better than average
program picture in which Miss Compson
does some wonderful acting. Did better
than average business on this one. — J. F.
Hileman, Broadway theatre, Mt. Pleasant,
Mich. — General patronage.

Prodigal Daughters, with Gloria Swan-
son. — Fine. Everybody liked it. Roberts
also good. — Leo Burkhart, Hippodrome
theatre, Crestline, Ohio. — General patron-
age.

Prodigal Daughters, with Gloria Swan-
son. — Best picture of this star for a long
time. Rental too high and Swanson is
absolutely impossible as a box office at-
traction for my house. — R. W. Hickman,
Lyric theatre, Greenville, 111. — Neighbor-
hood patronage.

Prodigal Daughters, with Gloria Swan-
son. — Six reels. Paramount's better half
of the "39" are improving. This picture
held up well, received favorable com-
ments. Theodore Roberts in the cast
means much. 50 per cent better than My
American Wife. You can safety boost
this production. — E. E. Bair, State thea-
tre, Urichsville, Ohio. — Small town pat-
ronage.

The Rustle of Silk, with Betty Comp-
son.— Opened on a Sunday with this one
and ran it three days. Business just fair,
but patrons enjoyed it. — H. Van Buskirk,
Temple theatre, Mishawaka, Ind. — Neigh-
borhood patronage.

The Rustle of Silk, with Betty Comp-

son.— Did not play as special, so pleased
an average attendance, but cannot rave
about it. Rental too high. — H. S. Rob-
bins, Robinhood theatre, Grand Haven,
Mich. — General patronage.

The Pride of Palomar, with a special
cast. — Eight reels. Opens slow, but im-
proves. All comments good. Would suit
anywhere, as it contains a little of every-
thing. If you have not run this I think
it is worth while. — Walter H. Musson,
Queens theatre, Hespeler, Ont., Can. —
Small town patronage.

Singed Wings, with Bebe Daniels. —
Eight reels. Would have been a fairly
good program picture if it had been
shortened to five reels, but in eight reels
it was too long and uninteresting. Many
would not stay it through. — J. H. Talbert,
Legion theatre, Norwich, Kans. — Small
town patronage.

Singed Wings, with Bebe Daniels. —
Fair picture. About three reels too long.
Did not draw second day. A good pic-
ture for insomnia. — George Vaughan,
Grand theatre, Dunnville, Ont. Can. —
General patronage.

Mr. Billing Spends His Dime, with
Walter Hiers. — Fairly interesting. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

Anna Ascends, with Alice Brady. — Six
reels. Was afraid of this one, but it got
by as a fairly good program picture. The
story is good but the star is no drawing
card. — J. H. Talbert, Legion theatre,
Norwich, Kans. — Small town patronage.

Java Head, with Leatrice Joy. — The
picture has a gruesome ending and leaves
the people with a feeling of sadness.
Story is unusual, and has some propa-
ganda against the dope evil. Picture is
hard to put over. Our business was only
fair. — Wm. H. Creal, Suburban theatre,
Omaha, Nebr. — Neighborhood patronage.

The Nth Commandment, with Colleen
Moore. — Ran it three days and flopped
the third day. An ordinary program pic-
ture.— Clark & Edwards, Palace Theatre,
Ashland, Ohio. — Neighborhood patron-
age.

Nobody's Money, with Jack Holt. — Six
reels, good condition. Not much to
this. — D. E. Fitton, Lyric Theatre, Har-
rison, Ark. — Small town patronage.

The Trail of the Lonesome Pine, with
Mary Miles Minter. — Good. Better than
some of Paramount's specials. Had ex-
tra good attendance. Miss Minter always
draws well for me. — C. F. Krieghbaum,
Paramount theatre, Rochester, Ind. — Gen-
eral patronage.

The Trail of the Lonesome Pine, with
Mary Miles Minter. — A very popular pic-
ture for our crowd. Drew well and
pleased. Made some money on it. — Luther
Brown, Y. M. C. A. theatre, Blue Dia-
mond, Ky. — Neighborhood patronage.

The Trail of the Lonesome Pine, with
Mary Miles Minter. — Very nice business
for one day and pleased all. — H. S. Rob-
bins, Robinhood Theatre, Grand Haven,
Mich. — General patronage.

On the High Seas, with Jack Holt. —
Good sea picture and pleased a Saturday
night crowd. — R. W. Hickman, Lyric
theatre, Greenville, 111. — Neighborhood
patronage.

The Face in the Fog, with Lionel Bar-
rymore. — Ordinary program picture. Did
not draw for me. — George Vaughan,
Grand Theatre, Dunnville, Ont. Can. —
General patronage.

While Satan Sleeps, with Jack Holt.
— Seven reels. The best thing we have
seen Jack Holt do for some time. Drew
well for the box office and pleased. — R.
D. Lemmon, Colonial theatre, Constan-
tine, Mich. — General patronage.

The White Flower, with Betty Comp-

September 15, 1923

EXHIBITORS HERALD

son. — This picture seemed to please the
majority of my patrons. Betty Comp-
son is not so well known here, which
may account for light attendance. — R.
W. Hickman, Lyric Theatre, Greenville,
111. — Neighborhood patronage.

The Impossible Mrs. Bellew, with
Gloria Swanson. — Intensely interesting
and patrons commented favorably on this
sex drama. — D. A. Kooker, Happy
Hour Theatre, Ewen, Mich. — Neighbor-
hood patronage.

Is Matrimony a Failure?, with a special
cast. — This is one of the best comedy-
dramas we ever played. Every exhibi-
tor likes to please his patrons all the time
and if we had all such pictures as these
we could stand in the rear of our theatres
and bid everybody good night. — Geo. J.
Kress, Hudson Theatre, Rochester, N. Y.
—Neighborhood patronage.

Is Matrimony a Failure? with a special
cast.- — Drew big and pleased most of
them. A dandy laugh getter. Play it. —
M. D. Foster, Gem Theatre, Williams-
burg, Kans. — Neighborhood patronage.

The Good Provider, with Vera Gordon.
— Eight reels too long, especially of this
kind of a picture. Gets on the nerves.
If it were five reels with a comedy it
would make a fair program. Pleased
about 50% here. — J. J. Clark, Rex thea-
tre, Ontonagon, Mich. — Small town pat-
ronage.

Miss Lulu Bett, with a special cast. —
The few who came to see this one walked
out. Might have been fair in five reels.
F. G. Roberts, Wewoka theatre, Wewoka,
Okla. — Small town patronage.

Miss Lulu Bett, with Lois Wilson. —
Seven reels. First 400 feet of first reel
had to be patched twenty times on ac-
count of getting film from a brother ex-
hibitor with sprocket holes all torn to
pieces. Otherwise good. A-l entertain-
ment and pleased the few who came. It
rained, thundered, etc., which scared the
Saturday night crowd home like scared
rabbits in face of fact that we had been
praying all summer for rain. No fault of
"Lulu Bett," for it will please any audi-
ence. Roberts, as usual, gets the smiles;
balance of cast good, too. — Unique thea-
tre, Bricelyn, Minn. — General patronage.

Moran of the Lady Letty, with Dor-
othy Dalton. — Can class this as above
the average program picture. — D. A.
Kooker. Happy Hour Theatre, Ewen,
Mich. — Neighborhood patronage.

Moran of the Lady Letty, with Dor-
othy Dalton. — A very good picture. Will
please all the men and most of the
women. Valentino's name should have
been on the advertising. — H. J. Trainer,
Pastime theatre, Blue Mound, 111. —
Small town patronage.

Moran of the Lady Letty, with Doro-
thy Dalton. — Good sea picture with ac-
tion. Pleased fairly well. — M. D. Foster,
Gem theatre, W'illiamsburg, Kans. —
Neighborhood patronage.

Manslaughter, a Cecil B. De Mille pro-
duction.— Seven reels. This is one of
the best pictures we ever ran in this thea-
tre. If people had known what this pic-
ture was, we could not have seated them
all. Best thing Meighan ever did. — O.
R. Ariss, Rex theatre, Remus, Mich. —
General patronage.

Nice People, with Bebe Daniels. — This
picture would have been fair entertain-
ment if 90% of the smoking and drinking
scenes had been cut out. Would call it
a poor Sunday show. Business fair. — ■
H. DeBaggio, Star theatre, Colfax, Iowa.
— Small town patronage.

Nice People, with Wallace Reid. — Very
good program picture. Will please your
patrons, and very good lesson. — O. R.

Ariss, Rex Theatre, Remus, Mich. — Gen-
eral patronage.

Three Live Ghosts, with a special cast.
— Good comedy picture that was well re-
ceived and gave good entertainment. —
M. D. Foster, Gem Theatre, Williams-
burg, Kans. — Neighborhood patronage.

Just Around the Corner, with a special
cast. — I consider this a good play. One
that will help the show business. — C. A.
Kelley, Rex theatre, Custer City, Okla.
— Small town patronage.

The Old Homestead, with Theodore
Roberts. — The title drew extra good busi-
ness and the picture sent them away sat-
isfied. This will rate in the 95 to 100
per cent class. — D. A. Kooker. Happy
Hour theatre, Ewen, Mich. — Neighbor-
hood patronage.

The Old Homestead, with Theodore
Roberts. — Eight reels. This is very good
picture. Pleased 100 per cent who saw
it. The comedy in this is very good.
The impossible storm in the last reels
spoiled the picture for me. — O. R. Ariss,
Rex theatre, Remus, Mich. — General
patronage.

The Ghost in the Garrett, with Doro-
thy Gish. — Plenty of comedy. Had to
stop the show for the kids to quit whist-
ling and screaming. — E. L. Golden. Mt.
Vernon theatre, Tallassee, Ala. — Small
town patronage.

Clarence, with Wallace Reid. — Poor
business on this picture, but those who
came were not disappointed. It is a good
picture. — D. A. Kooker, Happy Hour
theatre, Ewen, Mich. — Neighborhood pat-
ronage.

The .Law and the Woman, with a spe-
cial cast. — Very good picture. Played
mid-week. Fair attendance one day. —
Nora McClelan, Dreamland theatre,
Pekin, 111. — Neighborhood patronage.

The Bonded Woman, with Betty
Compson. — Seven reels. An ordinary
program picture which pleased. But
net much box office value to this. — R. D.
Lemmon, Colonial theatre, Constantine,
Mich. — General patronage.

Blood and Sand, with Rodolph Valen-
tino.— This was shipped in suddenly to
take place of a program picture, so had

Malcolm MacGregor and Gladys Walton
in "The Untamable," Miss Walton's
latest Universal starring vehicle.

no time to properly exploit it. Though
it did not pay, it pleased all. Valentino
surely draws the women. If properly ex-
ploited I believe any small town can run
it. — Philip Rand, Rex theatre, Salmon,
Idaho. — General patronage.

Rent Free, A Prince There Was, White
Oak, Back Pay. — Played the above to just
average business in July. Hot weather
hurt business considerably. All fair at-
tractions.— E. J. Trainer, Pastime thea-
tre, Blue Mound, 111. — Small town patron-
age.

Rent Free, with Wallace Reid. —
Couldn't see much to this. Just a Wal-
lace Reid picture. Can't say much for
it. — C. A. Kelley, Rex theatre, Custer
City, Okla. — Small town patronage.

Under the Lash, with Gloria Swanson.
The leading lady's man was killed and
the leading man's wife got a divorce be-
fore they could get married. You know
the rest. — C. A. Kelley, Rex theatre,
Custer City, Okla. — Small town patron-
age.

The Tiger's Claw, with Jack Holt.—
Rather out of Jack's line. While this pic-
ture didn't cost a fortune, yet nobody
got clawed but us, and once more didn't
hurt much. — Clark & Edwards, Palace
Theatre, Ashland, Ohio. — Neighborhood
patronage.

The .Little Minister, with Betty Comp-
son.— A very good feature in seven parts.
Something different. Will please. — C. A.
Kelley, Rex theatre, Custer City, Okla. —
Small town patronage.

After the Show, with a special cast. —
Very interesting. Remarkable acting and
an elaborate picture which pleased. —
Meece and Hale, New Opera House, Dex-
ter, Kans. — General patronage.

Saturday Night, a Cecil B. De Milk-
production. — -Fine picture. Drew well.
Played two days. First day capacity; sec-
ond day fair. — Nora McClellan, Dream-
land theatre, Pekin, 111. — Neighborhood
patronage.

North of the Rio Grande, with a special
cast.- — Just a good Western that pleased
greatly. Only a few kicks. It's good en-
tertainment.— M. D. Foster, Gem theatre,
Williamsburg, Kans. — Neighborhood pat-
ronage.

The Love Special, with Wallace Reid.
— Very good picture, even if it is old.
Some came out just to see the first Reid
picture we have had since he died. — E.
L. Golden, Mt. Vernon theatre, Tallassee,
Ala. — Small town patronage.

The World's Champion, with Wallace
Reid. — Good picture. Ran mid-week.
Fair attendance. — Nora McClellan, Dream-
land theatre, Pekin, 111. — Neighborhood
patronage.

Fool's Paradise, a Cecil B. De Mille
production. — One of Paramount's best
pictures. No one need be afraid to give
this one his personal endorsement. — D. A.
Kooker, Happy Hour theatre, Ewen,
Mich. — Neighborhood patronage.

The Conquest of Canaan, with Thomas
Meighan. — Seven reels. A good picture,
pleasing all patrons. Film in fair shape.
Paid $10.00. — L. W. McCuan, Kozy thea-
tre, Dresden, Tenn. — Small town patron-
age.

The Green Temptation, with Betty
Compson. — Six reels. Certainly a fine
production. Patrons went out well
pleased and satisfied. Bought it right and
made money. — A. E. Collins, Idle Hour
theatre, Ridgeville, Ind. — General patron-
age.

Don't Tell Everything, with Wallace
Reid. — Only a fair program picture. The
print on this was chopped up quite bad.
The poorest Reid picture I have played.
In five reels. — P. G. Held, Sterling thea-
tre, Fairmont, Nebr. — Neighborhood pat-
ronage.

EXHIBITORS HERALD

September 15, 1923

A comedy scene from "Mark It Paid," a
new Grand-Asher production with Joe
Rock in the leading role.

Pathe

Black Shadows. — Having spent some
very pleasant months in the land of
cocoanuts, cockatoos and chocolate dam-
sels, I sat through both shows of this,
but no less than 40 per cent of our.-patrons
walked out on it. A fit subject for the
school room. It's good of its kind. — M.
L. Guier, Auditorium Theatre, Slater, Mo.
— Small town patronage.

Black Shadows. — If you use this pic-
tures have the schools work with you or
you will hear the kick of your career.
We did, but at that it is an excellent
educational picture. — Mrs. T. R. Jessee,
Idle Hour Theatre, Humphreys, Mo. —
Small town patronage.

Safety Last, with Harold Lloyd. —
Seven reels. The best thing Lloyd ever
did, but Pathe gets all it's worth and
more too. When they know an exhibitor
can make money on a picture, up goes
the rental and as usual the exchange gets
it all. The exhibitor gets it for them. —
G. H. Jenkinson, Victor Theatre, Minoc-
qua, Wis. — General patronage.

Safety Last, with Harold Lloyd. — Can-
not figure out what happened, for we did
not do near the business on this one as on
his other feature comedies. A riot of
a picture at that. — G. L. Redman, Monroe
Theatre. Monroe, Wis. — Neighborhood
patronage.

Dr. Jack, with Harold Lloyd. — Five
reels. This surely is a good comedy-
drama. Pretty near tore the roof off my
house. Put this on with an eighteen-
piece band playing a concert before the
show. While the players donated their
services, it took considerable expense to
get them all in. Sold 120 adult and 38
kids tickets at thirty-five and ten cents.
When the dust settled I was even with
the board, so there you are. Whenever
the film exchanges get out a good picture
they get all the money. — G. F. Rediske.
Star Theatre, Ryegate, Mont. — Small
farm town patronage.

Dr. Jack, with Harold Lloyd— While

not as good as Grandma's Boy, it's a
mighty good box office attraction and
should be played in every theatre. — Harry
Hobolth. Maxine Theatre, Imlay City,
Mich. — Small town patronage.

Dr. Jack, with Harold Lloyd. — Good,
as is Grandma's Boy, but it cost me too
much to see these and it's too bad when
an exhibitor has to pay to see his own
show. — Ralph R. Gribble, Grand Theatre,
New Hamburg, Ont. Can. — Neighbor-
hood patronage.

Dr. Jack, with Harold Lloyd. — Boys, it
sure is good. It makes you feel good to
hear the big hearty laughs, and this one
has many. Pathe was reasonable with
us. — C. H. Powers. Strand Theatre,
Dunsmuir, Cal. — Railroad town patronage.

Dr. Jack, with Harold Lloyd.— Pleased
90 per cent. Not so good as Grandma's
Boy. — L. Bremerton, Rex Theatre, Ray-
mond, Alta, Can. — Neighborhood patron-
age.

Nanook of the North, with a special
cast. — Very good educational picture, but
did not please my patrons. — W. D. Pat-
rick, Cozy Theatre, Florala, Ala. —
Neighborhood patronage. .

Nanook of the North, with a special
cast. — Lay off this one. They advertise
thrill and drama but there is none. It
would make a fair two reeler but nothing
to it as a feature. Had a good attendance
but they walked out by the half-dozen-
and also bawled me out. Rotten print.
Onlv used a part of the first reel. — H. H.
Chase, Elmac Theatre. Maple Rapids,
Mich. — General patronage.

Half a Chance, with Mahlon Hamilton.
— Best man's picture for Saturday night
I have ever run. A corking fine plot.
Well directed, full of pep, action, excite-
ment, interest. Though an old release,
the print was A-l. If you have never
played it be sure and get it if you can be
assured of a eood print. Seven reels.
Don't run it as a special, however. —
Philip Rand. Rev Theatre, Salmon, Idaho.
— General patronage.

Half a Chance, with Mahlon Hamilton.
— A-l production. A little old. but
pleased 100 per cent. Film in bad con-
dition.— W. I. Pflaum, Doric theatre,
Hannah, N. D. — Neighborhood patronage.

Preferred

Are You a Failure? with a special cast.
— Fair picture bought for two days, but
did not receive film on first day so only
played one day and business was poor.
However, I think anv theatre could play
this one day. — Geo. J. Kress. Hudson
Theatre, Rochester, N. Y. — Neighbor-
hood patronage.

Are You a Failure? with a special cast.
— Extra good comedy-drama, although
some of the photography badly focused.
We could not find any reports on it and
was afraid to boost it, but it certainly
pleased all who came. — W. D. Patrick.
Cozy Theatre, Florala, Ala. — Neighbor-
hood patronage.

Are You a Failure? with a special cast.
— Six reels, good condition. An excellent
program picture. — D. E. Fitton. Lyric
Theatre, Harrison, Ark. — Small town pat-
ronage.

The Girl Who Came Back, with Miriam
Cooper. — Six reels. We bought this pic-
ture for a special. Only a good program
picture with a good title. This brought
us ordinary business at an increase. Was
not justified on this picture. — J. F. Hile-
man, Broadway Theatre. Mt. Pleasant,
Mich. — General patronage.

The Hero, with a special cast. — Seven
reels. Not such a strong picture as ex-
pected but it seemed to get by without

any kicks. — -H. J. Ludcke, Ludcke The-
atre, St. Peter. Minn. — General patronage.

The Hero, with a special cast. — Just
fair. A seven reel returned hero picture
with a few laughs in places. — Olen Rey-
nolds. Pearl Theatre, Hymera, Ind. —
Small town patronage.

Shadows, with Lon Chaney. — While
this is not as good as some of Chaney's
pictures, nevertheless it seemed to please
most of the audience. Pleasing picture. —
H. J. Ludcke, Ludcke Theatre. St. Peter,
Minn. — General patronage.

Shadows, with Lon Chaney. — Good, but
too long, much too long. — G. J. Ritter,
Regent Theatre, Bogota N. J. — Neighbor-
hood patronage.

Rich Men's Wives, with House Peters.
— Work of Baby Richard Headrick
worthy of special attention. Not a bad
comment. Ran two days. Good attend-
ance both nights. — Henry McCoy, Elite
Theatre. Golconda. 111. — Neighborhood
patronage.

Rich Men's Wives, with House Peters.
— An excellent picture with a good cast
of players. Should please all. — H. J.
Trainer. Pastime Theatre, Blue Mound.
111. — Small town patronage.

Thorns and Orange Blossoms, with a
special cast. — Seven reels. This is a fine
feature and I did not hear an unfavor-
able comment. — E. A. Armistead, Lyric
Theatre. Easley, S. D. — General patron-
age.

Selznick

One Week of Love, with Elaine Ham-
merstein. — A very good audience picture
and business above normal. Seemed to
please very well and I believe should be
classed among the best of them. — E. J.
Reynolds, Liberty Theatre, Pasco. Wash.
— General patronage.

One Week of Love, with Elaine Ham-
merstein. — They seemed to like this very
much. A good fast moving melodrama
that went big. — Ben L. Morris. Temple
Theatre, Ballaire, Ohio. — General pat-
ronage.

Reported Missing, with Owen Moore.
— The real star was the negro. Tom Wil-
son. He was more than half the show.
Very good comedy melodrama. — H. Das-
pit, Atherton Theatre, Kentwood, La. —
Neighborhood patronage.

The Law of Compensation, with Norma

A scene from the new First National pro-
d u c t i o n "Potash and Perlmutter,"
adapted from the successful stage play.

September 15, 1923

EXHIBITORS HERALD

Ialmadge. — Pleased a fair crowd. Good
print. — Harry Hobolth, Maxine Theatre,
Imlay City, Mich. — Small town patron-
age.

Pawned, with Tom Moore. — Very good
program picture with lots of excitement
and thrills.— H. Daspit, Atherton Theatre,
Kentwood, La. — Neighborhood patron-
age.

By Right of Purchase, with Norma
Talmadge. — Five reels. Another revival
that pleased. Good story and star's work
good. — P. G. Estee, Fad Theatre, Brook-
ings, S. D. — Neighborhood patronage.

The Referee, with Conway Tearle. —
Fairly good program picture for men and
boys. — H. Daspit, Atherton Theatre.
Kentwood. La. — Neighborhood patron-
age.

Mrs. Leffingwell's Boots, with Con-
stance Talmadge. — Good comedy that
speeds up at the finish. Should draw-
where the star is popular. A reissue.
Five reels. — R. Farnsworth. Princess
Theatre. Waterbury, Conn. — General pat-
ronage.

A Wide Open Town, with Conway
Tearle. — Very good program picture with
plenty of pep and ginger. — H. Daspit.
Atherton Theatre, Kentwood, La. —
Neighborhood patronage.

The Forbidden City, with Norma Tal-
madge and Thomas Meighan. — A first
rate picture with a good story and two
good stars. Having far Eastern settings,
it is good as new any time and any place.
Drew very well for me. A reissue but a
new print. Five reels. — R. Farnsworth,
Princess Theatre. Waterbury, Conn. —
General patronage.

The Man Who Lost Himself, with
William Faversham. — A good picture.
Good print. Not a special. — Harry Ho-
bolth. Maxine Theatre, Imlay City. Mich.
— Small town patronage.

The Man Who Lost Himself, with Wil-
liam Faversham. — This proved very good
entertainment. An old picture, but has
very entertaining subject and somewhat
out of the ordinary. — L. E. Joppa, Opera
Hall, Deerfield, Wis. — General patronage.

The Man Who Lost Himself, with
William Faversham. — Six reels. One of
the pictures that people talk about. Many
said it was one of the best pictures they
had seen in months and as I run many
specials this is quite a boost. A reissue
at low price. — Harry Hobolth. Maxine
Theatre. Imlay City. Mich. — Small town
patronage.

As a Man Lives, with a special cast. —
Very good picture. Something different
for a change. Good business. — G. Stres-
ser Sons. Emblem Theatre, Buffalo, N. Y.
— Neighborhood patronage.

My Old Kentucky Home, with Monte
Blue. — Pretty much of a lemon. No
action. Story very weak. Even the race
wasn't exciting. Just a picture. No com-
ments.— Welty and Son. Mid-Way The-
atre. Hill City. Kans. — General patronage.

The Grub Stake, with Nell Shipman —
Drawing power very good, but very poor
directing, and a lot of improbable stuff.
Five reels and then perhaps it would have
been a picture. If your audience is not a
bit critical, then it will be fine. — E. T. Rey-
nolds, Liberty Theatre, Pasco. Wash. —
General patronage.

Milady, with a special cast. — Might
get by if shown closely after The Three
Musketeers, which advertising might help.
Print in poor condition, very jerky, and
two reels too long. Do not believe any
favorable comments will be heard from
your patrons. — B. F. Huestis. Community
Theatre. Harbor Beach. Mich. — Small
town patronage.

United Artists

One Exciting Night, a D. W. Griffith
production. — Twelve reels. Here is a real
picture and cast. Picture is full of action
and mystery. Buy it if you can right.
However, United Artists holds me up. —
C. Ernest Liggett, Liggett theatre, Madi-
son. Kans. — General patronage.

Douglas Fairbanks in Robin Hood. —

Raised admission prices to fifty cents and
they just dread it. Business not half
what it should have been on such a won-
derful attraction. — H. S. Robbins, Robin-
hood theatre. Grand Haven, Mich. — Gen-
eral patronage.

Douglas Fairbanks in Robin Hood. —

Eleven reels. Great picture and pleased
about 90 per cent. Did extra business
on it and paid it all to United Artists.
Be careful what you pay. I had nothing
left but "Thank you" from United Art-
ists and I can't live on that. They are
too high on all their pictures, and old
chestnuts at that.— R. F. Affelt, Liberty
theatre, St. Louis. Mich. — Small town
patronage.

The Girl I Loved, with Charles Ray. —
Audience almost laughed this off the
screen. Not a small town picture, al-
though most artistically made. Business
poor. — H. S. Robbins, Robinhood theatre.
Grand Haven, Mich. — General patronage.

Little Lord Fauntleroy, with Mary
Pickford. — Fair picture, but no good for
small towns. If you can't take my word
for it, pay them $50.00 for two days and
get stung as I did. — Guy Longest, Eng-
lish Theatre. English, Ind. — Small town
patronage.

Pollyanna, with Mary Pickford. — Fair.
Did not think much of this. Worst Pick-
ford picture I have ever seen. Pleased
about 40 per cent, but did very good busi-
ness.— Geo. Khattar, Khattar's Theatre.
Sydney, N. S., Can. — Small town patron-
age.

The Ruling Passion, with George Ar-
liss. — A fine picture that will go over in
any town. One of the best that I have
used. Paid $15.00. one day. — Guy Long-
est, English Theatre, English, Ind. —
Small town patronage.

The Man Who Played God, with

George Arliss. — Splendid picture. One
you can boost to the limit and be assured
your people will be satisfied. — Geo. C.
Starkey, Opera House, Montour Falls,
N. Y. — General patronage.

The Three Musketeers, with Douglas
Fairbanks. — This picture will not go over
in small town. Drew $44.00 first day and
$15.00 the second. Paid $50.00 for two
days. You will save money in staying
away from this one. — Guy Longest, The
English Theatre, English, Ind. — Small
town patronage.

Fair Lady, with Betty Blythe. — A fair
picture. All stayed to the end and a few
favorable comments on it the next day.
Paid $15.00. one day. — Guy Longest,
English Theatre, English, Ind. — Small
town patronage.

Universal

Out of Luck, with Hoot Gibson. — Prob-
ably the best this star has done. Good
story, good direction, good picture. We
would like to have the ones he is going
to make this season, but can't stand the
double rental demanded, so goodbye.
Hoot. — M. L. Guier, Auditorium Theatre.
Slater. Mo. — Small town atronage.

McGuire of the Mounted, with William
Desmond. — Five reels. Very good. Des-
mond well liked. Drew record houses
two days. Price reasonable. Support
Universal. — Lewis & Brisco, Princess
Theatre, Elwood, Ind. — General patron-
age.

Legally Dead, with Milton Sills. — Six
reels. Fine work by star in a story based
on possibilities of the drug, adrenalin, as
a life restorer. Pleased and drew. — P.
G. Estee, Fad Theatre, Brookings, S. D. —
Neighborhood patronage.

Shooting for Love, with Hoot Gibson.
— Five reels. A mighty good Western
comedy-drama that drew the business.
The best effort since The Gentleman from
America. Give Hoot a story with some
action in it and the result is a good pic-
ture that gets them in the theatres. —
Hugh G. Martin, American Theatre.
Columbus, Ga. — Transient patronage.

The Love Brand, with Roy Stewart. —

Monty Banks and support in a humorous scene from "Always Late," a Grand-Asher
production soon to be published.

EXHIBITORS HERALD

September 15, 1923

Five reels. Just a fair out of door pic-
ture. Thin story, well spread along. —
P. G. Estee, Fad Theatre, Brookings,
S. D. — Neighborhood patronage.

The Love Brand, with Roy Stewart. —
About the weakest thing we have re-
ceived from Universal. Story is "hashed"
together, being composed of a little of the
melodramatic points of several recently
released and widely shown features of
another producer. Very bum. — M. L.
Guier, Auditorium Theatre, Slater, Mo. —
Small town patronage.

Sawdust, with Gladys Walton. — Five
reels. Went over fine. Surprised us, as
she did not draw before. Put her in the
right stuff and you have a real star. Put
her in circus stories. She will go. —
Lewis & Brisco. Princess Theatre, El-
wood, Ind. — General patronage.

Dead Game, with Hoot Gibson. — We
did the biggest business on this of any
Gibson picture we ever ran. It is also
the best of any of his of recent date.
It shows great improvement in direction,
also photography. — Wm. H. Creal. Sub-
urban Theatre. Omaha, Nebr. — Neighbor-
hood patronage.

Dead Game, with Hoot Gibson. — Five
reels. Great. This is the kind of pic-
ture that will bring in the shekels in any
weather any place. A good clean cut
rapid fire action Western. Let's have
more like it. Priced right and in good
condition.— S. C. Hene, Castle Creek
Theatre, Lavoye, Wyo. — General patron-
age.

A Self Made Wife, with a special cast.
— Five reels. Pretty good society drama
that seemed to please fairly well, ladies
especially.— P. G. Estee, Fad Theatre,
Brookings. S. D. — Neighborhood pat-
ronage.

Don Quickshot of the Rio Grande,

with Jack Hoxie. — Good Western. With
Semon in Golf, made a peach of a Friday
and Saturday program, and business
showing a little improvement. — H. De
Baggio, Star Theatre, Colfax, Iowa. —
Small town patronage.

Don Quickshot of the Rio Grande,
with Jack Hoxie. — Good picture. Went
over fine here and pleased everyone. The
kids are strong for him. With a couple
of short reels, makes a dandy show. — J.
J. Clark, Rex Theatre, Ontonagon, Mich.
Small town patronage.

Don Quickshot of the Rio Grande,
with Jack Hoxie. — A good Western and
Universal should make a great drawing
card out of this lad. He has a pleasing
personality and the crowd was with him.
— Ben L. Morris, Olympic Theatre. Bel-
laire. Ohio. — General patronage.

The Shock, with Lon Chaney. — Seven
reels. Pleased and drew. Chaney's work
good, and also that of Virginia Valli. It
seemed to me. however, that a little more
of the San Francisco views before and
after would have lived up to advertising
better, even if closeups of stills of old
photos. I was in Frisco five days after
quake and fire and it fell short, to my
notion, in that respect only. — P. G. Estee,
Fad Theatre, Brookings, S. D. — Neigh-
borhood patronage.

Trifling with Honor, with a special
cast. — A real good picture for this time
of year. — G. L. Redman. Monroe Theatre,
Monroe, Wis. — Neighborhood patronage.

Trifling With Honor, with a special
cast. — Eight reels. This is a very good
entertainer, a baseball story full of pep
and interesting. Might not be for some
that don't like the national sport, but
those are so few, you should worry. —
M. T. Babin. Fairyland Theatre, White
Castle, La. — General patronage.

Burning Words, with Roy Stewart. —
Five reels. Very good. Our people like

Percy Marmont's work in the role of
Mark Sabre in the Fox production "If
Winter Comes," is one of the finest
pieces of acting that has been seen upon
the screen in a long, long time.

Mounted Police stories. Drew fine
houses. Book it. — Lewis & Brisco, Prin-
cess theatre, Elwood, Ind. — General pat-
ronage.

The Victor, with Herbert Rawlinson.
— Five reels. Rattling good comedy
drama from Red Book Magazine story
by Beaumont. Has love and comedy,
also a very cleverly staged boxing match.
— P. G. Estee, Fad Theatre, Brookings,
S. D. — Neighborhood patronage.

Bavu, with a special cast. — A very good
attraction. Pleased a good crowd. —
Harry Hobolth. Maxine Theatre. Imlay
City, Mich. — Small town patronage.

Bavu, with a special cast. — Eight reels.
Not a small town picture. Although there
is some wonderful acting in this picture
it failed to get the business it should. —
Ray J. Delap, Pastime Theatre. Kansas.
111. — Small town patronage.

The Abysmal Brute, with Reginald
Denny. — Eight reels. The finest boost
for the boxing game ever produced. This
city has the boxing 'fever so it was easy
for me to tie up to some clever advertis-
ing that produced results. Have only 317
seats, but I packed them in for two days
to satisfaction from all concerned. For
a week in advance I made an offer of re-
turning twice the admission price to any
one not satisfied, so did not have one
kick. Received thanks from the Amer-
ican Legion officials who promote box-
ing here, too. Business fine. — Hugh G.
Martin. American Theatre, Columbus.
Ga. — Transient patronage.

The Abysmal Brute, with Reginald
Denny. — Eight reels. An excellent pro-
duction from every angle. Played two
days to poor business, though no fault
of the picture. — Jack Cairns. Brooklyn
Theatre, Detroit, Mich. — Family patron-
age.

The Abysmal Brute, with Reginald
Denny. — Patrons very much disap-

pointed with this one. Fair business. —
G. Strasser Sons, Emblem Theatre,
Buffalo. N. Y. — Neighborhood patron-
age.

First Degree, with Frank Mayo. — An
average five reel program of an ex-con-
vict's struggle. — Olen Reynolds, Pearl
Theatre. Hymera, Ind. — Small town pat-
ronage.

Hunting Big Game in Africa, an H.

A. Snow production. — Nine reels. The
most interesting picture of this type we
have ever shown. The photography is
excellent considering the difficulties
Snow must have worked under. The
bulk of your patrons will be interested
but there will be a few that are so
thick they don't know a treat when they
see one. We had some here, but alto-
gether it went over big. Universal sent
school teachers (during vacation) free
passes at my expense. Exploitation (?).
— Chas. W. Lewis, I. O. O. F. Theatre,
Grand Gorge, N. Y. — Small town pat-
ronage.

The Flirt, with a special cast. — Eight
reels. I don't know whether Carl
Laemmle's "Watch My Smoke" column
in the Post or the heralds and cards
which I put out did the trick, but I had
my best two day run since The Storm
last Spring. Forget that "Flirt" stuff.
Tell them it's one of the best stories
of American family life they ever saw,
where for once poor old dad gets a little
credit for upholding the family honor.
— Roy W. Adams, Pastime Theatre,
Mason, Mich. — Small town patronage.

The Love Letter, with Gladys Walton.
— Very good. Nothing to brag about.
W ill please and draw usual crowd. —
Horace Emmick, O. K. Theatre, Lewis-
port, Ky. — Neighborhood patronage.

The Town Scandal, with Gladys Wal-
ton.— Five reels. People wild about this
one and small town patronage very much
pleased. Universal's program releases
average very good. — H. S. Robbins,
Robinhood Theatre. Grand Haven, Mich.
— General patronage.

Railroaded, with Herbert Rawlinson. —
Five reels. A fine picture, and it
pleased the majority, too. Can't help
but boost a good picture bought at a
reasonable price and sold as an ordi-
nary program. — Hugh G. Martin, Amer-
ican Theatre, Columbus, Ga. — Transient
patronage.

Don't Shoot, with Herbert Rawlinson.
— A fair program picture. The fight
at the end was great. — L. E. Joppa,
Opera Ball. Deerfield, Wis. — Neighbor-
hood patronage.

The Bolted Door, with Frank Mayo. —
Not a very good Mayo feature. Will
please some but not all. — C. A. Kelley,
Rex Theatre, Custer City, Okla. — Small
town patronage.

The Prisoner, with Herbert Rawlin-
son.— This picture has some good
scenes in it and will please. — Horace
Emmick, O. K. Theatre, Lewisport, Ky.
— Neighborhood patronage.

The Prisoner, with Herbert Rawlin-
son.— Very ordinary program picture. —
Clark & Edwards, Palace Theatre, Ash-
land. Ohio. — Neighborhood patronage.

The Kentucky Derby, with Reginald
Denny. — Six reels. Excellent and fast
moving melodrama which kept patrons
interested all through the entire picture.
— J. H. Talbert. Legion Theatre, Nor-
wich, Kans. — Small town patronage.

The Kentucky Derby, with Reginald
Denny. — This picture seemed to please,
but I would not call it a special. Rental
ton high. — H. H. Chase, Elmac Theatre,

September 15, 1923

EXHIBITORS HERALD

Maple Rapids, Mich. — Geneiai patron-
age.

The Loaded Door, with Hoot Gibson.
— Good picture. Pleased all. One of
Hoot's best. A picture for every the-
atre to play. — Geo. Khattar, Khattar*s
Theatre, Sydney, N. S., Can. — Small town
patronage.

Single Handed, with Hoot Gibson. —
One or two more like this will kill Gib-
son. Fans want to see him in Westerns.
Why they don't keep stars in roles they
are fitted for is more than I can see.
Business poor second day. — H. De
Baggio. Star Theatre, Colfax, Iowa. —
Small town patronage.

Confidence, with Herbert Rawlinson.
— Fair. I did not think much of this,
but pleased about 65 per cent. One of
Rawlinson's worst. — Geo. Khattar, Khat-
tar's Theatre, Sydney, N. S., Can. — Small
town patronage.

The Gentleman from America, with
Hoot Gibson. — A real knockout where a
comedy with a punch is appreciated.
You can buy it at a live and let live
price. — G. L. Redman, Washington
Theatre, Monroe, Wis. — Neighborhood
patronage.

The Gentleman from America, with
Hoot Gibson. — This one went big. Some-
thing different for Hoot. Good comedy
in this one. Will please all Hoot fans.
Put a good two reel comedy with it and
you have a good show. Business good. —
Wm. Thacher, Royal Theatre, Salina,
Kans. — General patronage.

The Gentleman from America, with
Hoot Gibson. — Don't fail to play this one,
as it is a dinger. We invited the Legion
members and listened to them laugh. —
M. D. Foster, Gem Theatre, Williams-
burg, Kans. — Neighborhood patronage.

The Galloping Kid, with Hoot Gibson.
— There is not much excitement in this
picture, but it is very entertaining never-
theless and the few patrons we had liked
it. — L. E. Joppa, Opera Hall, Deerfield.
Wis. — General patronage.

Driven, with a special cast. — Just a
good picture at regular prices. Pleased
most all. — Harry Hobolth, Maxine The-

John Gilbert in a scene from the Fox
production of "Cameo Kirby." Ger-
trude Olmsted is seen in his support.

atre, lmlay City, Mich. — Small town
patronage.

Driven, with a special cast. — Action
slow. Acting good, but picture is not
the type for small towns of 5,000 or
under. — G. L. Redman, Monroe Theatre,
Monroe, Wis. — Neighborhood patronage.

Driven, with a special cast. — Did not
go at all. I simply starved. Too rough
and gruesome. — E. J. Reynolds, Liberty
Theatre, Pasco, Wash. — General patron-
age.

Driven, with a special cast. — Awful.
Why such stuff, such acting, such types?
True to life, maybe, but why pile it
on? — G. J. Ritter, Regent Theatre,
Bogota, N. J. — Neighborhood patronage.

Ridin' Wild, with Hoot Gibson. — Most
deceiving title ever given a picture. Gib-
son wasn't on a horse until the last reel,
and most every one seemed disappointed.
Notice that "Hootie" has changed his
name to Edward. Hope all these West-
ern dudes will hit on a name and stick
to it. Reckon it will be Mr. Thomas
Jefferson Mix from now on. — R. W.
Hickman, Lyric Theatre, Greenville, 111.
— Neighborhood patronage.

The Girl Who Ran Wild, with Gladys
Walton. — An average Walton picture.
Fair entertainment. I wouldn't try to
dodge it, but I wouldn't run a mile up
hill to play it. It will get by at regular
admission prices. — J. C. Jenkins, Audi-
torium Theatre, Neligh, Nebr. — General
patronage.

The Midnight Guest, with Herbert
Rawlinson. — Good picture. Universal is
making some good pictures right now
and would advise other exhibitors who
are not playing them to get in and
Universal will help you make some real
money. — Geo. J. Kress, Hudson Theatre,
Rochester, N. Y. — Neighborhood pat-
ronage.

The Midnight Guest, with Herbert
Rawlinson. — Rawly doesn't mean any-
thing here. Just an ordinary picture. —
Clark & Edwards, Palace Theatre, Ash-
land, Ohio. — Neighborhood patronage.

The Power of a Lie, with a special
cast. — Program picture. Will please.
Must add, however, that as one of my
patrons remarked upon leaving the the-
atre, there seemed to be something lack-
ing.— Geo. C. Starkey, Opera House,
Montour Falls, N. Y. — General patron-
age.

The Dangerous Game, with Gladys
Walton. — Five reels. A good program
picture THey all seemed to like. — M.
Bailey, Strand Theatre, Dryden, Ont.
Can. — Small town patronage.

The Dangerous Game, with Gladys
Walton. — Five reels. Enjoyed by every
one. No kicks. — Ray J. Delap, Pas-
time Theatre, Kansas, 111. — Small town
patronage.

The Flame of Life, with Priscilla Dean.
— No business. The old costume stuff
will not get over here. — E. J. Reynolds,
Liberty Theatre, Pasco, Wash. — General
patronage.

The Flame of Life, with Priscilla Dean.
—Our patrons did not like this type of
picture. Business second night was very
poor. Story is of the English coal mines
a long time ago. A very very gruesome
picture that you should not buy. If you
have it bought, run it only one night. —
H. G. Stettmund, Jr., Odeon Theatre,
Chandler, Okla. — Small town patronage.

The Flame of Life, with Priscilla Dean.
— Not the kind they rave over. — G. J.
Ritter, Regent Theatre, Bogota, N. J. —
Neighborhood patronage.

Under Two Flags, with Priscilla Dean.

One of the impressive scenes from "Tem-
porary Marriage," a Principal Pictures
production with Mildred Davis, Tully
Marshall and an all-star cast.

— Very good picture. Reels were in bad
shape and it seemed like part of the
reei3 were gone. .Personally I liked it.
— E. L. Golden, Mt. Vernon Theatre,
Tallassee, Ala. — Small town patronage.

Under Two Fags, with Priscilla Dean.
— Despite special niua,., we couldn't put
it over. Although we had a fair attend-
ance, the audience didn't care for it.
This class of pictures no good here. —
Welty and Son, Mid-Way Theatre, Hill
City, Kans. — General patronage.

Under Two Flags, with Priscilla Dean.
— My patrons kicked on this one, said
they could not tell whether the star lived
or died. I would say no good for Dean.
— H. H. Chase, Elmac Theatre, Maple
Rapids, Mich. — General patronage.

The Fox, with Harry Carey. — I have
seen other Carey pictures I liked better
that were not called specials, but it is
a good picture and will please most. —
Ralph R. Gribble, Grand Theatre, New
Hamburg, Ont., Can. — Neighborhood pat-
ronage.

The Storm, with House Peters. — Fine
picture. As good as what the rest of
the exhibitors have to say about it. — ■
Horace Emmick, O. K. Theatre, Lewis-
port, Ky. — Neighborhood patronage.

Wild Honey, with Priscilla Dean. — A
fine picture, but don't boost your price.
It will please all at regular admission,
but do not consider it a special. — Ralph
R. Gribble, Grand Theatre, New Ham-
burg, Ont., Can. — Neighborhood patron-
age.

The Man Without a Country, with a
special cast. — Too draggy. Only pleased
about 25 per cent. Nothing big about
it. — Would have lost money if it had not
been that Legion boys pushed it. — C.
H. Simpson, Princess Theatre, Millen,
Ga. — General patronage.

Vitagraph

The Midnight Alarm, with Cullen Lan-
dis. — Seven reels. Highly sensational
melodramatic picture of type that appeals
to certain elements who like this type

EXHIBITORS HERALD

September 15, 1923

Virginia Valli shakes 'a mean sword in this fencing duel with Earl Foxe, a scene
from "A Lady of Quality," a Hobart Henley production made by Universal.

of production. Business fair. Not big.
— Rosenfield, Hopp & Co.. Fort Arm-
strong Theatre, ■ Rock Island, 111. — Gen-
eral patronage.

The Man Next Door, with a special
cast. — Did a nice business in hot weather
two days. Patrons liked it. — F. Meyn,
Pershing Theatre, Kansas City, Kans. —
Neighborhood patronage.

Masters of Men, with a special cast.
— Eight reels. Here's an exceptional pic-
ture and should go big wherever played.
Small .towns should grab this one. —
Jack Cairns, Brooklyn Theatre, Detroit,
Mich. — Family patronage.

Masters of Men, with a special cast. —
Not as good as The Ninety and Nine.

I do not consider it worth a raise in ad-
mission, but it is above the average
program. Rental about double what it
is worth in the small towns. Made
about $5.00 on it in two days at ten and
thirty cents. — L. R. Creason, Palace The-
atre, Eufaula. Okla. — Small town patron-
age.

Masters of Men, with a special cast. —
It's a good picture. Did a nice business
two days. — F. Meyn, Pershing Theatre,
Kansas City, Kans. — General patronage.

Masters of Men, with a special cast. —
Seven reels. A very good picture. We
went strong on advertising and did a
good business first night and on second
night had slightly better than the aver-
age second night's business. In news-
paper ads we featured Mr. Jenkins' re-
view report and I think this one reason
for good crowd. Picture will come as
near pleasing all of them as any picture
will. — H. G. Stetlmund Jr., Odeon The-
atre, Chandler, Okla. — Small town pat-
ronage.

The Ninety and Nine, with Colleen
Moore. — Good. — Patrons well pleased.
Forest fire scene as good as The Storm. —
Albert Stalder, Spicer Theatre, Akron,
Ohio. — Neighborhood patronage.

The Ninety and Nine, with Colleen
Moore. — Excellent picture with good
moral. Well acted. Will please 90 per
cent. — J. L. Seiter, Lyric Theatre, Man-
teca, Cal. — Small town patronage.

The Ninety and Nine, with Colleen
Moore. — Not a big picture but better

than average program. Will please most
any audience. Rental too high to make
any money. Paid $25.00 and did not
make a dime at ten and thirty cents. —
L. R. Creason, Palace Theatre, Eufaula,
Okla. — Small town patronage.

The Ninety and Nine, with Colleen
Moore. — Print in fine shape. Drew the
largest crowd of the season. Price was
right. Book this if you want a great
picture. — A. D. Mathias, Dillsboro, The-
atre, Dillsboro, Ind. — General patronage.

The Secret of the Hills, with Antonio
Moreno. — Very good picture. Pleased
all. This is the first Moreno picture I
have played for a long time. Sorry 1
did hot keep running them. — Geo. Khat-
tar, Khattar's Theatre. Sydney, N. S.,
Can. — Small town patronage.

No Defense, with William Duncan. —
A good program picture that will please
all classes. — H. Daspit, Atherton The-
atre, Kentwood, J. a. — Neighborhood
patronage.

Diamonds Adrift, with Earle Williams.
— A dandy comedy drama you can bank
on to please a large majority. — Ralph
R. Gribble, Grand Theatre. New Ham-
burg, Out., Can. — Neighborhood patron-
age.

Fortune's Mask, with Earle Williams.
— Five reels. Very good program pic-
ture, on the comedy order at times,
that had general appeal here. — Chas. W.
Lewis, I. O. O. F. Theatre, Grand
George, N. Y. — Small town patronage.

The Rainbow, with Alice Calhoun. —
A nice program picture that is mildly in-
teresting. Heard no kicks or compli-
ments.— Ralph R. Gribble, Grand Theatre,
New Hamburg, Ont., Can- — Neighbor-
hood patronage.

A Woman's Sacrifice, with Corinne
Griffith. — Price reasonable, but film in
poor condition. Broke three times in
one show. — Good picture. — A. D. Mathias,
Dillsboro theatre, Dillsboro, Ind. — Gen-
eral patronage.

When Danger Smiles, with William
Duncan. — Duncan does it again. Very
good picture. Pleased 100 per cent. Any
theatre should be proud to show it. —
Geo. Khattar. Khattar's Theatre. Sydney,
N. S., Can. — Small town patronage.

When Danger Smiles, with William

Duncan. — Five reels. Fairly good West-
ern with some comedy. Quite some
action. Good for program use. — Chas. W.
Lewis, I. O. O. F. Theatre, Grand Gorge,
N. Y. — Small town patronage.

Her Lord and Master, with Alice
Joyce. — An entertaining comedy-drama
that was enjoyed by all. — H. Daspit,
Atherton Theatre, Kentwood, La. —
Neighborhood patronage.

The Scarab Ring, with Alice Joyce. —
Miss Joyce is a fine actress. This is old,
but good. It's very rarely she fails to
register here. — Ralph R. Gribble, Grand
Theatre, New Hamburg, Ont., Can. —
Neighborhood patronage.

Island Wives, with Corinne Griffith. —
Five reels. Very good program picture
that gave general satisfaction. — Chas. W.
Lewis, I. O. O. F. Theatre, Grand Gorge,
N. Y. — Small town patronage.

The Prey, with Alice Joyce. — A fine
drama that pleased all. Story nothing
original, but well produced and acting
fine. — Ralph R. Gribble, Grand Theatre,
New Hamburg, Ont., Can. — Neighbor-
hood patronage.

Playing it Wild, with William Dun-
can.— Six reels. Very good Western out
of the ordinary. Drew well. Pleased the
majority. — R. D. Lemmon, Colonial The-
atre, Constantine, Mich. — General pat-
ronage.

Too Much Business, with Edward Hor-
ton. — Good seven reel comedy. Drew
well. Book this and push it. — A. D.
Mathias, Dillsboro Theatre, Dillsboro,
Ind. — General patronage.

The Silver Car, with Earle Williams.—
Good program picture witli plenty of
suspense. — H. Daspit, Atherton Theatre,
Kentwood, La. — Neighborhood patron-
age.

Flower of the North, with Henry B.
Walthal. — Good picture and will please
most any audience. Well liked here. —
J. J. Clark, Rex Theatre, Ontonagon,
Mich. — Small town patronage.

The Fighting Guide, with William
Duncan. — Fairly good comedy-drama
with William McCall as "Tubbs" divid-
ing the house with Duncan. — H. Daspit,
Atherton Theatre, Kentwood, La. —
Neighborhood patronage.

The Fighting Guide, with William
Duncan. — Much favorable comment. Ran
with The Hick, Semon comedy. A fine
combination. — Meece and Hale, New
Opera House, Dexter, Kans. — General
patronage.

Restless Souls, with Earle Williams. —
Fair print. Did not draw crowd. Did
not take with what we had. Some got
up and went out. Poorest Williams we
ever payed. — A. D. Mathias, Dillsboro
Theatre, Dillsboro, Ind. — General pat-
ronage.

Lucky Carson, with Earle Williams. —
Drew well on a weak night. Very fair
mystery drama slightly above average.
Scenes of country club and fashionable
residences very pretty. Sympathy for
hero not properly developed and con-
struction faulty. Will do for one night
with comedy. — Philip Rand, Rex Theatre,
Salmon, Idaho. — General patronage.

Lucky Carson, with Earle Williams. —
An exceptionally good program picture.
Can be bought right. — S. G. Ihde, Photo-
play Theatre, Ashland, Kans. — Small
town patronage.

The Charming Deceiver, with Alice
Calhoun. — One of the slowest, dullest
pictures I ever saw. There is absolutely
nothing doing until the fourth reel. — H.
Daspit, Atherton Theatre, Kentwood, La.
— Neighborhood patronage.

September 15, 1923

EXHIBITORS HERA LD

«S7

Warner Brothers

Where the North Begins, with Rin-
Tin-Tin. — Played to capacity business
for an entire week. Gave more satis-
faction to my patrons than any other
animal picture I ever presented here.
The dog is a wonder without question.
Used newspaper space and billboards,
also a dog on the streets with a very neat
little sign on its back reading, "Rin-Tin-
Tin is at the Liberty." The animal was
a counterpart of the one in the picture,
but we did not say it was the same one.
— Frank L. Browne, Liberty Theatre,
Long Beach, Cal. — General patronage.

The Beautiful and Damned, with Marie
Prevost. — An entertaining picture but
hardly a special, except in price and cast.
— C. F. Krieghbaum, Paramount Theatre,
Rochester. Ind. — General patronage.

The Beautiful and Damned, with Marie
Prevost. — This is a picture that will make
good with any kind of audience. It went
over big. Second night bigger than first.
Well made with plenty of action as well
as good story. Seven reels. Fine pro-
duction.— H. J. Ludcke, Ludcke Theatre,
St. Peter, Minn. — General patronage.

Rags to Riches, with Wesley Barry.—
Dandy good audience picture, though not
as good as Penrod by the same star.
Rental about right. Admission ten and
thirty cents. — L. R. Creason, Palace
Theatre, Eufaula, Okla. — General pat-
ronage.

Rags to Riches, with Wesley Barry. —
Seven reels, good condition. — A dandy
picture. Apparently pleased all who saw
it. — D. E. Fitton, Lyric Theatre, Harri-
son, Ark. — Small town patronage.

State Rights

Wolf Tracks (Sunset), with Jack
Hoxie. — Five reels. A good Western.
Hoxie a good drawing card here. — E. A.
Armistead, Lyric Theatre, Easley, S. C.
— General patronage.

More to Be Pitied Than Scorned

(C. B. C.), with Alice Lake. — Six reels.
A picture you will not be afraid to face
your audience after they have seen it.
It's the kind that pleases. Good enter-
tainment worthy of showing. — H. J.
Ludcke, Ludcke Theatre, St. Peter, Minn.
— General patronage.

The Devil's Dooryard (Arrow), with
William Fairbanks. — Five reels. Very
good W'estern with a little comedy run-
ning through it. — G. Strasser Sons, Em-
blem Theatre, Buffalo, X. Y. — General
patronage.

Wild Cat Jordan (Goldstone), with
Richard Talmadge. — This picture pleased
my patrons 100 per cent. Have used
all but one of his first seven pictures and
not a bad one yet. — A. A. Neese, Beatrice
Theatre, Haw River, N. C. — General pat-
ronage.

Environment (Principal), with Milton
Sills. — Six reels. A splendid audience
picture. You can't help but please 90
per cent. It's got a little of the good
"punches" that make good audience pic-
tures.— H. J. Ludcke, Ludcke Theatre,
St. Peter, Minn.— General patronage.

Spawn of the Desert (Ay won), with
William Fairbanks.- — Picture pleased two
days, Sunday and Monday. Second day
fair. — Xora McClellan, Dreamland The-
atre, Pekin, 111. — Neighborhood pat-
ronage.

The World's a Stage (Principal), with
Dorothy Phillips. — Six reels. A much
better audience picture than Flesh and
Blood, distributed in the South by same
corporation. A few good comments. —

F. G. Roberts, Wewoka Theatre, We-
woka, Okla. — Small town patronage.

The World's a Stage (Principal), with
Dorothy Phillips. — Six reels. This
seemed to please, as we heard no kicks,
and as they came back the second night
verified the above. Good picture and
worthv of showing. — H. J. Ludcke,
Ludcke Theatre. St. Peter, Minn. — Gen-
eral patronage.

The Devil's Ghost (W. P. E. G.), with
Lester Cuneo. — Five reels. Went over
great. Best Friday and Saturday night
since warm wheather came. Westerns
always suit here Saturday nights. — Net-
tie M. Sinderson, Mystic Theatre, Albion,
Ind. — Small town patronage.

The Worldly Madonna (Equity), with
Clara Kimball Young. — Had many com-
ments on this picture. It was well liked.
— Mrs. J. W. Moore. Lyric Theatre, St.
Charles, Mo. — General patronage.

Burn 'Em Up Barnes (Burr), with
Johnny Hines. — Full of humor and
thrills. More like this one. — Henry
McCoy, Elite Theatre. Golconda, 111. —
Xeighborhod patronage.

The Fighting Breed (Ay won), with
Snowy Baker. — Five reels. Did not see
the picture myself, but the box office
said not much for I lost money on Sun-
day.— Hugh G. Martin, American The-
atre, Columbus, Ga. — Transient patron-
age.

The Broken Silence (Arrow), with Wil-
liam Fairbanks. — Good picture. Pleased
90 per cent. This is the best picture we
have had from Bromberg. — E. L. Golden,
Mt. Vernon Theatre. Tallassee, Ala. —
Small town patronage.

Wolves of the Border (Graphic), with
Franklyn Farnum. — Xothing to this one.
First three reels poor, repeating too
many traps to catch enemy, but last two
reels carry it over. — G. Strasser Sons,
Emblem Theatre, Buffalo, X. Y. — Gen-
eral patronage.

Forbidden Range (Steiner), with Neal
Hart. — Five reels. Pretty good. Star
fine. Good business. Star should have

Richard Barthelmess in a dramatic scene
from his latest First National produc-
tion, "The Fighting Blade."

better stories. — Lewis & Brisco, Prin-
cess Theatre, Elwood, Ind. — General pat-
ronage.

Broadway Gold (Truart), with Elaine
Hammerstein. — Good picture. Well pro-
duced and entertaining. — J. L. Seiter,
Lyric theatre, Manteca, Cal. — Small town
patronage.

Shadow of Lightning Ridge (Ayvvon),
with Snowy Baker. — A very good action
picture. The Australian atmosphere made
it a little different from the average
Western. Baker a good athlete. Busi-
ness fair. — Hugh G. Martin. American
Theatre, Columbus, Ga. — Transient pat-
ronage.

Trapped in the Air (W. P. E. C), with
Lester Cuneo. — Good Western picture.
Plenty of action from start to finish. —
S. G. Ihde, Photoplay Theatre, Ashland,
Kans. — Small town patronage.

The Man from Hells River (W. P.

E. C), with Irving Cummings. — While
not new, this is one of the best Curwood
stories we've shown. Print in excellent
shape and sold reasonably. Will get you
i-ome money and give your patrons a
deal of pleasure. — B. F. Huestis, Com-
munity Theatre, Harbor Beach, Mich. —
Small town patronage.

The Heart of a Texan (Steiner). with
Xeal Hart. — Five reels. Has a good
title and drew well, though the story,
directing, and acting is shallow. State
rights must meet present day standards to
get more whole hearted support. Prices
ten, twenty, and twen-ty-five cents. —
B. P. McCormick, Liberty Theatre, Flor-
ence. Colo. — Small town patronage.

Butterfly Range (Steiner), with Neal
Hart. — This would have been a good
Western with some other star in the
lead, but Xeal Hart spoiled it with his
"dumb-bell" expression. — H. Daspit, Ath-
erton Theatre, Kentwood, La. — Xeighbor-
hood patronage.

Blue Blazes (W. P. E. C), with Les-
ter Cuneo. — Five reels. A snappy West-
ern that drew the business for me, sec-
ond run. — Hugh G. Martin. American
Theatre, Columbus, Ga. — Transient pat-
ronage.

Flesh and Blood (W. P. E. C). with
Lon Chaney. — One of the best all around
pictures I think we have ever shown of
this star. It's somewhat different from
most of Chaney's pictures. A dandy
story, still with plenty of action. — H. J.
Ludcke, Ludcke Theatre, St. Peter, Minn.
— General patronage.

What's Wrong with the Women

(Equity), with a special cast. — Good pic-
ture and interesting story. Audience
pleased. — Albert Stalder. Spicer Theatre,
Akron, Ohio. — Xeighborhood patronage.

What's Wrong s with the Women

(Equity), with a special cast. — Worthy
of showing in any theatre. It's the kind
that will Jplease most any kind of
audience. A dandy picture. — H. J.
Ludcke, Ludcke Theatre, St. Peter, Minn.
— General patronage.

I Am the Law (Affil. Dist), with
Alice Lake.— Ten reels. A very good
picture, pleased the patrons. Fascinat-
ing plot which holds one in suspense to
the finis. Some beautiful scenes of the
far Xorth. also. — Mrs. Larry Hayes,
Dawn Theatre. Hillsdale, Mich. — Small
town patronage.

I Am the Law (Affil. Dist.), with

a special cast. — Very good N. W. M. P.
drama. Good business.— G. Strasser Sons,
Emblem Theatre, Buffalo, N. Y. — Neigh-
borhood patronage.

Black Lye (Tri.), with William S.
Hart. — This is the best Hart picture we
have had out of the six classics we have
shown. — E. L. Golden, Mt. Vernon The-
atre, Tallassee, Ala. — Small town pat-
ronage.

Tillie's Punctured Romance (Sennett),
with Marie Dressier. — The kids ate it up,
but 1 think it is too silly and out of date
for grownups. — H. Daspit, Atherton
Theatre, Kentwood, La. — Neighborhood
patronage.

Serials

Haunted Valley (Pathe), with Ruth
Roland. — While this is a very good serial,
it is not as good as The Timber Queen.
On sixth episode and not doing much.
Use 'Range Rider' Western and Our
Gang comedy with it and they keep it
alive. — C. H. Simpson, Princess Theatre,
Millen, Ga. — General patronage.

The Radio King (Universal), with Roy
Stewart. — Some time ago serials used to
be necessary to bring people to our
houses, but the time has passed. People
prefer a good feature to the best serial.
The Radio King might have been fine
one or two years ago, not now. — Cald-
eron & Salas Porras. Circuito Alcazar,
Chihuahua, Mex. — Neighborhood patron-
age.

Speed (Pathe), with Charles Hutchin-
son.— This started out well, but Chau-
tauquas, tent shows, street fairs, swim-
ming pools, etc., knocked it plumb silly.
On the tenth chapter and don't think I
have a dozen people who have stuck.
However, no fault of the serial.— R. W.
Hickman, Lyric Theatre, Greenville, 111.
— Neighborhood patronage.

The Oregon Trail (Universal) with Art
Acord. — Good serial. Kids go wild over
it. — Lewis & Brisco, Princess Theatre,
Elwood, Ind. — General patronage.

White Eagle (Pathe), with Ruth Ro-
land.— Nothing extra. Not as good as
The Timber Queen. I have booked
Speed for a change. — C. A. Kelley, Rex
Theatre, Custer City, Okla. — Small town
patronage.

Nan of the North (Arrow), with Ann
Little. — Two reels. Too much the same,
over and over. Plot very poor. — Lewis
& Brisco. Princess Theatre, Elwood,
Ind. — General patronage.

Nan of the North (Arrow), with Ann
Little. — Fine serial with lots of ex-
citement and good story. It feels good in
this hot weather to see the beautiful
scenery of the mountains. Our kids are
satisfied with the serial. They have the
word as they pay for same. — Calderon &
Salas Porras, Circuito Alcazar, Chihua-
hua, Mex. — Neighborhood patronage.

Plunder (Pathe), with Pearl White.—
Have used seven episodes and business
has fallen off 75%. I do not think I will
finish it. People wonder what it is about.
I think this will be enough for Pearl.
Am not getting film rental on Friday,
where I was making a profit before I
started this nightmare. — L. R. Creason,
Palace Theatre, Eufaula, Okla. — General
patronage.

Plunder (Pathe), with Pearl White.—
Am up to the sixth episode. Gets better
as it advances. I play with a five reel
Western. Stands up for two days, Fri-
day and Saturday. — Nora McClellan,
Dreamland theatre, Pekin, 111. — Neigh-
borhood patronage.

Plunder (Pathe), with Pearl White.—

: X H I B I T O R S HERAL

Marie Prevost in a scene from "The
Wanters," a John M. Stahl Production
presented by Louis B. Mayer through
First National.

"Blunder" would be a better name for
this from my standpoint. Good attend-
ance on the first episode, which I ran in
connection with a dramatic troupe; after
that it was an absolute flop. Lost money
on nearly every episode.— Rov W.
Adams, Pastime Theatre, Mason," Mich.
— Small town patronage.

The Timber Queen (Pathe), with Ruth
Roland. — Best serial we ever showed.
Crowds keep increasing. Film in fine
shape. — C. C. Bisbee, Columbia Theatre,
Poynette, Wis. — General patronage.

The Timber Queen (Pathe), with Ruth
Roland. — Episode 6. This gave the least
satisfaction of any of the episodes. Theme
getting worn, so they have to resort to
having Ruth turn around every time the
camera shows on her for full face expo-
sure. She's not so handsome as to make
this all pleasure, our folks being more in-
terested in the story. Fairly good chapter
play, but like a book, some chapters are
more interesting than others. Prints
have been in the best of condition when
they have been rewound by exchange. —
B. F. Huestis, Community Theatre, Har-
bor Beach, Mich. — Small town patronage.

Short Subjects

Cameo Comedies (Educational). — Have
used ten of these comedies and find they
are absolutely the best single reel come-
dies on the market. They can be bought
right. — S. G. Ihde, Photoplay theatre,
Ashland, Kans. — Small-town patronage.

Felix the Cat (Sullivan).— A very clever
reel. Something that every one can en-
joy.— E. J. Reynolds, Liberty theatre.
Pasco, Wash. — General patronage.

Fighting Blood (F. B. O.). with George
O'Hara. — Round 4. This is the best round
so far. Running them two days. Busi-
ness off the second day. Too hot to get
them in. — Wm. Thacher, Royal theatre,
Salina, Kan. — General patronage.

Fighting Blood (F. B. O.), with G?orge
O'Hara. — On round seven. They are
good after round four. Getting better
each round. You will find them O. K.
I am running them two days. Fall off

D September 15, 1923

the second day. Only good for one day
in my house. Paid too much for them.—
Wm. Thacher, Royal theatre, Salina,
Kan. — General patronage.

Fighting Blood (F. B. O.), with George
O'Hara. — Relative to J. C. Jenkins' report
stating that "Rags" Dempster marries
Judy instead of Gale. I dread to show
Round 12 of this series. It is an injustice
to my public to be disappointed in this
way, just to be able to make a second
series with the star still unmarried. Now
suppose we don't show the second series?
Mr. Mai St. Clair, is it right? Mr. Lehr-
man, what do you think? Outside of busi-
ness reasons only, I'm speaking. — E. E.
Bair, State theatre, Urichsville, Ohio. —
General patronage.

Fighting Blood, with George O'Hara. —
My patrons ate it up whole. Each series
gets better. Brothers, if your people like
fight pictures, buy it. — Nora McClellan.
Dreamland theatre, Pekin, 111. — Neighbor-
hood patronage.

Fighting Blood (F. B. O.), with George
O'Hara. — Two reels. We like these bet-
ter than The Leather Pushers. These
have more comedy in them. Both sub-
jects are good, though. — Olen Reynolds,
Pearl theatre. Hymera, Ind. — Small-town
patronage.

Fox Comedies. — "Dandy Dan" good;
"Lazy Bones" extra good; "Step Lively,
Please." fair. — E. A. Armistead, Lyric
theatre, Easley, S. C. — General patronage.

International News (Universal). —
Horse, boat, racing and slow motion. For
patrons' sake, give us something besides
this. It's in every issue. — Roy L. Dow-
ling. Ozark theatre, Ozark, Ala. — General
patronage.

Johnny Jones Comedies (Pathe). — The
kid is clever, but does not get any extra
money. Plenty of better comedies. — C.
A. Kelley, Rex'theatre, Custer City, Okla.
— Small-town patronage.

The Leather Pushers, Third Series
(Universal), with Reginald Denny. —
Started out fine. They're too much the
same. They have lost their pulling power.
— Leo Burkhart, Hippodrome theatre,
Crestline. Ohio. — General patronage.

The Leather Pushers (Universal), with
Reginald Denny. — Second series. These
are very good, but they were flivvers for
me, as they failed to draw the extra rental
they cost me. — S. G. Ihde. Photoplay
theatre, Ashland. Kan. — Small-town pat-
ronage.

Leo Maloney Series (Pathe).- — I believe
this to be as good as any two-reel West-
ern you can buy. — C. A. Kelley, Rex
theatre. Custer City, Okla. — Small-town
patronage.

Lewis Sargent Comedies (Universal). —
I do not know when I will get to the end
of this bird. Seems to be perpetual mo-
tion. Universal sure made a mistake
when they thought he was funny. — C. A.
Kelley, Rex theatre, Custer City. Okla. —
Small-town patronage.

Mack Sennett Comedies (Paramount).
— Reissued. Find them worth the money,
but not in it with most two-reel comedies
made today. Mighty good fillers, how-
ever.— M. D. Foster, Gem theatre. Wil-
liamsburg, Kan. — Neighborhood patron-
age.

Pathe Comedies.— "For Rent-Haunted."
N. G. ; "Bowled Over." good; "Our Gang"
fair: "Get Your Man." good; "The Smile
Wins," good; "Newly Rich," extra good.
— E. A. Armistead. Lyric theatre, Easley,
S. C. — General patronage.

Paul Parrot Comedies (Pathe). — We
recently used fifteen of these one-reel
comedies. They are almost all good.
Would advise using them. — Miss T. R.

September 15, 1923

EXHIBITORS HERALD

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EXHIBITORS HERALD

September 15, 1923

.lessee. Idle Hour theatre, Humphreys,
Mo.— Small-town patronage.

Our New President (Fox). — It had no
particular drawing power here. A fairly
good one-reeler dealing with some of the
life activities of our new president. I was
over-sold. Look out. — J. C. Jenkins, Au-
ditorium theatre, Neligh, Neb. — General
patronage.

Backfire (Educational), with Lige Con-
ley. — Two reels. This is White's best, no
"if s" or "ands" about it. He is to be
commended for this. I built a program
of all short subjects around it, Chaplin
included, and it walked away with all the
thunder. It wakes them up to real com-
edy. Jack White, let me congratulate
you, also Educational Film Company.
Let us have more Backfires. We need
'em. — E. E. Bair, State theatre. Urichs-
ville, Ohio. — Small-town patronage.

Boyhood Days (Universal), with Buddy
Messinger. — Two reels. It's a joy to run
comedies like this one. Got more laugh-
ter than I have heard in a long time. —
H. G. Stettmund. Jr., Odeon theatre.
Chandler, Okla. — Small-town patronage.

When Summer Comes (F. N.), with
Ben Turpin. — Two reels. One of Turpin's
best. Audience well pleased. — J. A. Flour-
noy, Criterion theatre, Macon, Fla. — Gen-
eral patronage.

Home Plate (Universal), with Lee
Moran. — Two reels. A fairly good two-
reel comedy. Fit in nicely, as we had a
good game of ball in the afternoon and
the fans were still talking about the out-
come when we flashed the comedy on
them. — G. F. Rediske, Star theatre. Rye-
gate, Mont. — Small farm town patronage.

The Custard Nine (Pathe). — Two reels.
Heard one laugh in four days so con-
cluded it wasn't a whole lot of good, at
least as a comedy. — R. Farnsworth. Prin-
cess theatre, Waterbury, Conn. — General
patronage.

Dig Up (Pathe), with Snub Pollard. —
Absolutely the poorest picture we have
used. — Miss T. R. lessee. Idle Hour thea-
tre. Humphreys, Mo. — Small-town pat-
ronage.

Uneasy Feat (Educational), with Lloyd
Hamilton. — Just an average "Ham" com-
edy.— Leo Burkhart, Hippodrome theatre,
Crestline, Ohio. — General patronage.

Wings of the Storm (Pathe), with Leo
Maloney. — Just fair. — Mrs. T. R. Jessee,
Idle Hour theatre, Humphreys, Mo. —
Small-town patronage.

Peanuts (Universal), with Lewis Sar-
gent.—Of all the comedies ever put on
the screen, this is the poorest. Not one
laugh in the whole reel. — A. Stalder,
Spicer theatre, Akron, Ohio. — Neighbor-
hood patronage.

Choose Your Weapons (Educational),
with Bobby Vernon. — My patrons like
Vernon and this comedy appeared to
please. — D. A. Kooker, Happy Hour thea-
tre, Ewen, Mich. — Neighborhood patron-
age.

Spooks (Educational). — Supposed to be
a comedy, but proved to be an advertise-
ment for Smith Brother Cough Drops.
Some comedy spots, but the advertise-
ment was the most prominent feature in
it. Dodge this one and help make them
stop it. — J. C. Jenkins, Auditorium thea-
tre, Neligh, Neb. — General patronage.

Our Gang (Pathe). — -This is the first of
these that I have run. There isn't so
much comedy in this, but there are some
clever animals and children. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter. Ind. — General patronage.

Fruits of Faith (Pathe). with Will
Rogers. — Running this with Dr. Jack.

Just fair. Not as good as promised. —
Harry Hobolth, Maxine theatre. Imlay
City, Mich. — Small-town patronage.

Cold Chills (Educational), with Louise
Fazenda. — Two reels. Would class this
as a good comedy. Satisfactory here. —
Walter H. Musson, Queens theatre, Hes-
peler, Ont.. Can. — Small-town patronage.

My Hero (Fox), with Lupino Lane.
—Two reels. First rate slapstick, the last
of the star's 1923 comedies. — P. G. Estee,
Fad theatre. Brookings, S. D. — Neighbor-
hood patronage.

Hurry Up (Educational), a Cameo
Comedy. — Just a fair one-reel comedy.
Not much to this one. — A. A. Neese, Bea-
trice theatre. Haw River, N. C. — General
patronage.

Taking Orders (Universal), with Baby
Peggy. — This little comedy went good.
Pleased better than some of her other
ones. This will go big with the kids and
ladies, but some of the men walked out on
it. If your audience likes Peggy this one
will please. Had no pulling power in my
house. Print in fine shape. — Wm.
Thatcher, Royal theatre, Salina, Kan. —
General patronage.

The Barnyard (Vitagraph), with Larry
Semon. — Oh boy; Semon comedies sure
do get the laughs. Have run all he has
made up to the above one and they are
all just fine. — A. A. Neese. Beatrice thea-
tre. Haw River, N. C. — General patron-
age.

The Kid Reporter (Universal), with
Baby Peggy. — Classed with any high-
class comedy. No chop stick stuff. All
I have used pleased 100 per cent. — M. J.
Babin, Fairyland theatre. White Castle.
La. — General patronage.

The Midnight Cabaret (Vitagraph).
with Larry Semon. — This is not up to
Semon's standard, but nevertheless con-
tains some good laughs. Mostly old stuff
put across in a way that pleased. — J. F.
Hileman. Broadway theatre. Mt. Pleas-
ant. Mich. — General patronage.

The Author (Fox), with Al St. John.—
Two reels. A pretty good comedy. — Olen
Reynolds, Pearl theatre, Hymera, Ind. —
Small-town patronage.

Kick Out (Educational), with Lige

Conley. — Two reels. My patrons talked
more about this comedy than any we have
run for a long time. Believe Conley
makes the best slapstick comedies on the
market. All Educational comedies good.
— J. F. Hileman, Broadway theatre, Mt.
Pleasant, Mich.— General patronage.

Thrills and Spills (Fox). — One reel. —
This, with "Ancient Rome," "Sentinels of
the Sea," "Camphor" and "Argeria," are
worth running. Played all but three.
They are from one-fourth to one full reel
in length. — Olen Reynolds, Pearl theatre,
Hymera, Ind. — Small-town patronage.

Kids (Pathe), with Our Gang.— All
that I have run of these are good. Seems
to please old and young alike. — C. A. Kel-
ley. Rex theatre. Custer City, Okla. —
Small-town patronage.

The Widower's Mite (Universal), with
Reginald Denny. — This new series of The
Leather Pushers is O. K. They are the
best short subjects on the market. Book
them al! and boost them. — Ray J. Delap,
Pastime theatre, Kans. 111. — Small-town
patronage.

Small Town Stuff (Fox), with Al St.
John. — Pleasing comedy. Lots of "ood
stuff ;uid satisfied all. — Meece and Hale,
New Opera House. Dexter, Kan. — Gen-
eral patronage.

Skeletons (Universal), with Neely Ed-
wards.— One reel. This is a real good
comedy. You can't go wrong by booking
this one. I have run six of these come-
dies and they were all good. — C. L.
Brown, Paramount theatre, Elizabeth, La.
— General patronage.

The Pilgrim (F. N.), with Charles
Chaplin. — K. K. K. asked that it not be
shown. I agreed to give preshowing to
committee. Screened it to a committee
of two Protestant ministers and three K.
K. K. They found no objections why it
should not be shown. Chaplin is losing
fans here. Only fair comedy and priced
too high. — C. H. McCroskey. Allied thea-
tre. Dermott, Ark. — Neighborhood pat-
ronage. /

The Pilgrim (F. N.). with Charles
Chaplin. — Four reels. A good comedy.

September 15, 1923

EXHIBITORS HERALD

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EXHIBITORS HERALD

September 15, 1923

out on the wrong subject, as the Church
subject should be left alone, as it causes
friction. Did not break even on this one,
as it was second run and the people were
wise to the subject and stayed away, al-
though I advertised it well. — Hugh G.
Martin, American theatre, Columbus, Ga.
— Transient patronage.

The Young Sherlocks (Pathe), with
Our Gang. — If this is a fair sample of
Our Gang comedies, they might be worth
fifty cents per reel, not more. We bought
these with a one picture cancellation and
wish we had left the stuff at the exchange
so we'd have saved the express. Abso-
lutely the poorest excuse for comedy that
we ever had. No more. Not any. — B. F.
Huestis. Community theatre, Harbor
Beach, Mich. — Small-town patronage.

Be Reasonable (F. N.). a Mack Sen-
nett comedy. — Just fair. Have used many
better Sennetts than this one. Failed to
get the laughs. — S. G. Ihde, Photoplay
theatre, Ashland, Kans. — Small-town pat-
ronage.

A Hero at Zero (Federated), with
Monty Banks. — The very best Monty
Banks we ever showed. All hookum, of
course, but laugh provoking, which is
what is desired in a comedy. — B. F. Hues-
tis, Community theatre. Harbor Beach,
Mich. — Small-town patronage.

Hold Tight (Educational), with Lige
Conley. — Two reels. A comedy that
pleased. It's pure comedy and no sad
stuff. — Roy L. Dowling, Ozark theatre.
Ozark, Ala. — General patronage.

Get Out and Get Under (Pathe), with
Harold Lloyd. — Two reels. One of the
best of Lloyd's old two-reelers. We have
never played these before and they are
going good. — J. H. Talbert, Legion thea-
tre, Norwich, Kan. — Small-town patron-
age.

Never Weaken (A. E.), with Harold
Lloyd. — First time we ever broke even
on Lloyd. Did so by running short sub-
jects with this. Put on two-reel Western.
The Bar Cross War, and serial. Never
Weaken is fine. The Bar Cross War very
good. — Philip Rand, Rex theatre, Salmon,
Idaho. — General patronage.

I Do (A. E.). with Harold Lloyd.— A
very good two-reel comedy. My patrons
all liked it. Print in No. 1 shape. — P. G.
Held, Sterling theatre, Fairmont, Neb. —
Neighborhood patronage.

High and Dizzy (Pathe), with Harold

Irene Rich and Eileen Percy in a scene
from the C. C. Production "Yesterday's
Wife."

Lloyd. — Two reels. As good a two-reel
comedy as we have shown for many a
day. Lloyd pulls off many hazardous
stunts that bring gasps from the patrons.
— J. H. Talbert. Legion theatre, Norwich,
Kan. — Small-town patronage.

Hello Partner (Fox), a Sunshine com-
edy.—Two reels. Good slapstick. C'ean.
with new stunts here and there. — P. G.
Estee, Fad theatre, Brookings. S. D. —
Neighborhood patronage.

His Royal Slyness (Pathe). with Har-
old Lloyd. — Two reels. Not as good as
many of Lloyd's, but it will do at that. —
J. H. Talbert, Legion theatre, Norwich,
Kan. — Small-town patronage.

The Hick (Vitagraph). with Larry Se-
mon. — Two reels. A very good comedy.
Have been playing all of them. — Ralph
Rosso. Hippodrome theatre, Niagara
Falls, N. Y. — Neighborhood patronage.

Saving Sister Susie (Educational), a
Christie comedy. — Pretty good for a
Christie. — C. F. Krieghbaum, Paramount
theatre. Rochester, Ind. — General patron-
age.

The Bakery (Vitagraph). with Larry
Semon. — Good entertainment for the kids
and pleased those who enjoy slapstick. —
D.. A. Kooker, Happy Hour theatre.
Ewen. Mich. — Neighborhood patronage.

The Champeen (Pathe). with Our
Gang:. — Two reels. As usual, a knockout
for Saturdays, or any day in the week.
Are you running them? If not. quit the
business. — Roy L. Dowling, Ozark thea-
tre, Ozark, Ala. — General patronage.

Ouch (Educational). — One reel. An-
other very good Cameo comedy. Several
good stunts in it. — S. G. Ihde, Photoplay
theatre, Ashland. Kan. — General patron-
age.

Oh Sister, Broke, Chicken Dressing

(Educational). — If there was anything
comical in those so-called comedies my
patrons failed to see it. We get very- few
poor two reel comedies, but I cannot
say so much for the one reels. — J. J.
Casselman, Colonial theatre, Tracy, Minn.
— Neighborhood patronage.

The Wandering Two (Universal), with
Reginald Denny. — First of the third series
of The Leather Pushers, and it was good.
Pleased 100 per cent. They are the best
short subjects obtainable, in my opinion.
— Ray J. Delap, Pastime theatre, Kansas,
111. — Small town patronage.

Pop Tuttle's Lost Control (F. B. O.),
with Dan Mason. — This is the best com-
edy that Mason has made in a long time.
Was a riot. — Sprague Green, Wysor
Grand theatre. Muncie, Ind. — Transient
patronage.

Splitting Hairs (Fox), with a special
cast. — An extra good two reel comedy.
First part not so funny, but after that
the action picks up. — W. E. Elkin. Temple
theatre, Aberdeen, Miss. — Neighborhood
patronage.

Before the Public (Pathe), with Snub
Pollard.— Rotten. Lay off.— M. B.
Tritch, Victory theatre, Poteau, Okla. —
Neighborhood patronage.

Plumb Crazy (Educational), a Christie
comedy. — Well up to the Christie stand-
ard. Bobbie Vernon is some plumber in
this one. — Walter H. Musson, Queen's
theatre, Hespeler, Out., Can. — Small town
patronage.

A Sailor Made Man (A. E.), with
Harold Lloyd. — We ran this with two
reel Buster Keaton comedy, Cops, to a
good business as a big comedy show.
This picture, although only four reels,
is very good and will get the laughs. We
ran this in advance of Grandma's Boy

Mae Murray, star of "The French Doll,"
her latest Metro production, with Rod
LaRoque, in a bit of action from that
play.

and believe it helped the business on
Grandma's Boy. — Crosby and Schwierske,
Rex theatre, Colby, Wis. — Small town
patronage.

A Sailor Made Man (A. E.), with
Harold Llovd. — I presume this was once
a good picture, as I did not get it all.
Can't say until I see the rest. Operator,
please save the pieces you have cut out. —
E. Saunders, Saunders theatre, Harvard,
111. — General patronage.

Puppy Love (Fox), with a special cast.
— Like some of the others of Fox-Sun-
shine, the first part was very slow; but
after that this gets into a real comedy
with lots of funny stuff. — W. E. Elkin,
Temple theatre, Aberdeen, Miss. — Neigh-
borhood patronage.

Boys to Board (Pathe). with Our Gang.
— It's a good one. Play it with your short
subjects. Those little rascals are good in
this.— G. L. B.. Halls theatre. Halls,
Tenn. — Neighborhood patronage.

Sweetie (Universal), with Baby Peggy.
— A fine comedy that kept the crowd in a
roar for the entire time it was on the
screen. This child is certainly a gem for
some one. — Hugh G. Martin, American
theatre. Columbus, Ga. — Transient pat-
ronage.

Forward March (Vitagraph), with
Jimmy Aubrey. — Without a doubt the
worst comedy I have ever seen. It is
positively silly and I don't believe any of
the actors knew what they were supposed
to do. — W. E. Elkin, Temple theatre.
Aberdeen, Miss. — Neighborhood patron-
age.

Ledge Night (Pathe). with Our Gang.
— The exhibitor that overlooks these com-
edies is passing up the best bet in the
way of genuine entertainment ever filmed.
This one pleased, as all the rest, 100 per
cent. I honestly hope they never give out
of ideas for this "gang" and that I will
have the pleasure of showing them many
more summers. — Hugh G. Martin, Amer-
ican theatre, Columbus, Ga. — Transient
patronage.

Hook, Line and Sinker (Pathe), with

We proved it at The Central Theatre

Crowds jamming their way into The Central Theatre at the opening of "Daytime Wives"

The Biggest Money Getting Title in Ten Years

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EXHIBITORS HERALD

September 15. 1923

FORGET SUMMER

In a nutshell, the one sure defense
against Summer opposition is the
good picture.

When every exhibitor reports
every week on every picture, none
but the good pictures get very far
beyond first run.

Before you forget it, fill out and
send this blank. A supply for future
use will be sent you.

Address: Exhibitors Herald, 407
South Dearborn St., Chicago, 111.

Title

Star

Producer

Remarks

Title

Star

Producer

Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

Snub Pollard. — Pretty much fish. Will
probably get by if you don't expect too
much. — G. F. Rediske, Star theatre, Rye-
gate, Mont. — Small town patronage.

The Bill Pounder (Hodkinson), with a
special cast. — A good comedy, went over
big. The card game was a scream. — Sil-
verman Bros., Strand theatre, Altoona,
Pa. — General patronage.

Rides and Slides (Fox), with a special
cast. — Good comedy that produces the
laughs. — Ray J. Delap. Pastime theatre.
Kansas, 111. — Small town patronage.

The Ropin' Fool (Pathe), with Will
Rogers. — The roping in this is wonderful..
Didn't seem to appeal to people as a
comedy. They were too busy watching
the roping to laugh, I suppose. — T. R.
Jessee. Idle Hour theatre. Humphreys,
Wo. — Small town patronage.

Cops (F. N.). with Buster Keaton.—
Th;s picture tickled my wife so much that
she fell off a stool on which she was sit-
ting near the door and the proprietor of
the building in which my show is lo-
cated broke up his new straw hat. — Wm.
H. Creal, Suburban theatre, Omaha, Neb
— Neighborhood patronage.

Young Sherlocks (Pathe), with Our
Gang.- — Used this July 4th with great suc-
cess. They surely enjoyed it, from the
noise they made. — T. R. Tessee, Idle Hour
theatre, Humphreys. Mo. — Small town
patronage.

Danger (Educational), with Liege Con-
ley. — A picture which will get the laughs,
and that is certainly why you run a com-
edv. — Russell Armentrout. K. P. theatre,
Pittsfield. 111. — General patronage.

A Sailor Made Man (A. E.). with
Harold Llovd. — We enioy Lloyd better
than any other actor. He is 100 per cent
in cleanliness, fun. and price; just did
nay out on this at 10 and 20 cents. — T. R.
Tessee. Idle Hour theatre. Mumphreys.
Mo. — Small town patronage.

Fair Enough (Educational), with a
special cast. — The title savs it is fair
enough, but if you will believe me it is
far from fair. Did not hear a laugh in
the entire two reels. If you want a
comedv lav off this one. — Russell Armen-
trout, K. P. theatre. Pittsfield, 111. — Gen-
eral patronage.

High and Dizzy (Pathe). with Harold
Lloyd. — This is a fine two reel comedy.
Plenty of fun and thrills. They will have
to work overtime to make better ones. —
T. R. Tessee. Idle Hour theatre. Humph-
reys, Mo. — Small town patronage.

The Alarm (Fox), with Al St. John.
— The best Al St. John we ever ran. —
G. Strasser Sons, Emblem theatre, Buf-
falo. N. Y. — Neighborhood patronage.

Choose Your Weapons (Educational),
a Christie comedy. — A crackeriack of a
comedy feature. It is a good comedy
and, besides there is a story with romance
just as pert as you please and makes a
splendid added attraction to any pro-
gram.— W. H. Brenner. Cozy theatre,
Winchester, Ind. — First class patronage.

Foolish Wives (Universal), with Lee
Moran. — One of the best comedies I have
ever run. Had to rope them to their
seats. Deals with two couples in same
home that had to divide the house in or-
der to keep peace.— C. R. Miller. Gem
theatre, Spur. Tex. — Neighborhood pat-
ronage.

High and Dizzy (Pathe). with Harold
Lloyd. — This was a second run with us
but we figured we would tickle the box
office for once more and we did. Ran
this along with Shirley Mason in The
New Teacher and it pleased them. Drew-
mill class, farmers and townspeople. —

Buster Keaton caught with the goods — wet goods
— in "The Three Ages" (Metro)

Roy L. Dowling, Ozark theatre, Ozark,
Ala. — General patronage.

Now or Never (A. E.), with Harold
Lloyd. — A good comedy which affords a
continuous roar of laughter. Print good.
— Ray J. Delap. Pastime theatre, Kansas.
111. — Small town patronage.

A Dog's Life (F. N.). with Charlie
Chaplin. — 100 per cent good. Drew big
house. Continuous laughter. Want more.
Reels okay. — J. J. Enloe, Secy. Y. M. C.
A., Hitchins, Ky. — Neighborhood patron-

SEPT CAMERA OWNERS

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CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

MANAGER AVAILABLE

WANTED: Situation wanted by thoroughly
efficient theatre manager of record and experience,
capable of producing immediate results as manager
of a straight motion picture or combination vau-
deville house. Desires connection in Chicago.
Best of references. Write Box "50," care Ex-
hibitors Herald for interview.

THEATRE FOR SALE

FOR SALE: Picture show located in fine sec-
tion of Texas. Equipment cost near four thou-
sand dollars. For immediate sale will take fifteen
hundred dollars. Reason for selling — sickness.
Address Mrs. W. H. Heifer, Alice, Texas.

FOR SALE: ONLY THEATRE operating daily
town 4,000, Central Wisconsin. Excellent film
contracts. $3,000— half cash. Community Theatre
Co., Janesville, Wis.

THEATRE WANTED

WANTED TO BUY or rent Motion Picture
Theatre. Give full particulars. E. Pellettieri. 32J

So. Clay St., Green Bay, Wis.

September 15, 1923

EXHIBITORS HERALD

Chicago Trade Events

Eschmann Holds Sales
Meeting at Blackstone

General Manager of Distribu-
tion First National Outlines
Plans

E. A. Eschmann. general sales manager
Associated First National Pictures, Inc..
arrived in Chicago last Wednesday and
held a general sales meeting in the French
Room at the Blackstone Hotel on the
evening of Aug. 29. The meeting was
attended by all the branch managers in
the midwest and central west territories.
Felix Feist, eastern representative of Jos.
M. Schenck, was also present.

The purpose of the meeting was to go
over a general outline of sales for the
coming year. A screening of Richard
Barthelmess' latest First National feature.
"The Fighting Blade," was had on Thurs-
day morning. Following a dinner on
Wednesday evening, the branch managers
and officers attended the Roosevelt the-
atre to see "Ashes of Vengeance."

Those who attended were R. C. Seery,
district manager; L. O. Lukan, branch
manager, Minneapolis: H. A. Brandy, dis-
trict manager, Cleveland; Harry Weiss,
St. Louis branch manager; E. C. Rhoden,
of Kansas City; H. J. Fitzgerald, of Mil-
waukee, and H. M. Weinberg, of Des
Moines. C. E. Bond, Chicago manager,
Gradwell Sears, city sales manager, and
W. W. Brunberg, country sales manager,
also attended.

Dave Duein" says the Rock Island rail-
road knows how to treat a fellah right.
Dave journeyed to Moline to attend the
opening of the Palace theatre, the other
night, and made the acquaintance of T. A.
Dempsey, superintendent of dining car serv-
ice, en route, who to show his heart was in
the right place, put on a banquet for the
Educational salesman. Incidentally Kino-
grams made a news reel of the opening of
the new bridge from Rock Island to Moline
on Saturday. But Dave wants everyone
in the film trade to bear this in mind :
"Don't overlook the Rock Island, nor
Dempsey when traveling."

C. E. Boxd, Chicago manager First Na-
tional exchange, has fallen. He has taken
up golf.

* * *

If you are in the market for an auto,
don't fail to get the latest dope on all kinds
of cars at the Vita, exchange. "Pop"
Moses can tell you all about the Jewett,
while Roberts, Martz and Smith can give
vou the low down on other makes.

North Side Theatres

Advance Their Prices

Five north side theatres — the Adelphi.
Howard, DeLuxe, Bryn Mawr, Keystone
— put into effect advanced admission
prices the first of September. The raise
was small, being only two or three cents
at each house. The move, however, has
caused considerable comment in local
film circles and the effect is being watched
with interest.

Charles H. Ryan to

Leave the Garfield

Charles J. Schaefer to Take
Over Management on
Sept. 10th

' Charles H. Ryan, for many years man-
ager of the Garfield theatre, 2844 Madi-
son St., will terminate his affiliation with
that playhouse on September 10th.
Charles J. Schaefer, owner, will assume
personal direction of the theatre at that
time.

Mr. Ryan has built up an enviable repu-
tation for himself and the Garfield in
the years that he has piloted the insti-
tution, many of his especially notable
showmanship accomplishments being re-
counted in this paper at various times.
Each year his Anniversary Celebration
has attracted wide attention and his last
activities will consist of directing the
Fourteenth Anniversary Week campaign.

Mr. Ryan has given out no statement
relative to his plans for the future, but
it is understood that he is considering
propositions from a number of theatre
owners in Chicago and downstate.

Installs Radio Horn

So great have been the crowds seeking
admittance to the Orpheum theatre in an
effort to hear Mrs. Wallace Reid person-
ally speak upon the anti-narcotic cam-
paign instituted in conneciion with "Hu-
man Wreckage," that Aaron J. Jones
conceived the unique idea of carrying
Mrs. Reid's speech to the crowds jam-
ming the outer lobbies. Through the
W'estinghouse electric people, he secured
a "loud speaker" and so the waiting hun-
dreds all last week listened even if they
were not fortunate enough to view the
charming widow of the late Wallace Reid.

Universale New Home
Opens in Milwaukee

Manager Levine Entertains 250
Exhibitors at His House
Warming

What is said to be the most up-to-date
film exchange in the world has just been
opened by Universal Pictures Corporation
in Milwaukee, Wis., where a commodious,
fireproofed, well lighted branch office,
with 5,000 feet of floor space and every
possible contrivance for the service and
comfort of visiting exhibitors, and for the
comfort of the exchange employes, last
week was officially put into commission
at 717 Wells street, Milwaukee, by
George L. Levine, Universal exchange
manager in that territory.

The house warming for the new ex-
change was featured by an Open House
week, during which more than 250 ex-
hibitors from the city of Milwaukee and
surrounding territory were the guests of
Universal. The big film company paid
the round trip railroad fare of all out-of-
town exhibitors and their families, and
saw to their comfort while in Milwaukee.
This included automobile trips, luncheons,
theatre parties and other amusements.
Whole Works Explained

One of the most interesting features
of the Open House week was a complete
demonstration of the entire workings ot
a film exchange. This started with the
reception of film and supplies from the
home office by the shipping department,
and included the inspection, booking, ship-
ping, exploitation and other phases of the
handling of pictures, from the distribu-
tor's side of the fence. The exhibitors
showed great interest in this demonstra-
tion.

The new exchange sets a standard for
film office construction. The poster de-
partment and shipping departments are
equipped with steel racks and the general
installation is of steel, making the loca-
tion absolutely fire-proof. Every depart-
ment is equipped with sky-lights. Work-
ing conditions for the exchange force was
made a prime requisite. Better service to
exhibitors is the end sought. The ex-
change also is equipped with new reno-
vating machines to clean and keep all
film in good condition. Eight inspectors
are employed.

The new Universal office made a dis-
tinct impression on the visiting picture

UNIVERSAL'S NEW EXCHANGE, MILWAUKEE— Three views of the modern exchange just opened (Left) the poster
department (centre) part of the general office, and (right) the shipping room.

EXHIBITORS HERALD

September 15, 1923

men. It is head and shoulders above
other Milwaukee exchanges and will be
used as a model by Universal in the
future improvement of other branches.
During Universal's Open House week
the Universal force, under Manager Le-
vine, constituted itself as a reception
committee and did nothing else but see
to the wants and comfort of the visitors.
Included in this force are J. F. Camp,
special representative; H. Terry, city
sales representative; W. C. Blumberg,
country representative; Mat J. Lavin, Jr.,
special representative, and Ralph Eutison,
count}' representative.

Saw "Merry Go Round"

The high-light of the week was the
theatre party given at the Garden Theatre
by Leo Landau, manager of the Garden
and Alhambra theatres, where the ex-
hibitors saw a pre-view of "Merry Go
Round." Their appreciation of the pic-
ture is best expressed in the words of
Mary Mac, motion picture critic of the
Milwaukee Journal, writing in the edi-
torial columns of that paper the next day:

"If you want the real authoritative opin-
ion on Universal's new special produc-
tion, "Merry Go Round," you should
have been present at the showing Wednes-
day at the Garden theatre. As the picture
finished there burst from the exhibitors a
sustained round of applause and over-
whelming congratulations for George L.
Levine of the Universal exchange and
Manager Leo Landau of the theatre.
Leave it to the exhibitors. They know a
picture when they see it."

Among the Wisconsin exhibitors who
visited the Universal exchange during
Open House week were:

S. Olson, Pastime theatre, Delavan; A. L. Otto,
Legion theatre, Reedsville; H. L. Karlen, Karlen
theatre, Monticello; John Koehn, Little Chute.
Little Chute; Chas. Guelson. Badger, S tough ton;
Jos. Winninger, Davison, Waupun; Carl Beg-
linger, Majestic, Appleton; H. G. Baker, Rex,
New Lisbon; J. P. Adler. Adler's, Marshfield;
B. H. Lovell, Electric, Pardeeville; Mrs. F. Dodge,
Opera, Montello; Geo. Magee. Opera, Evansville;
A. R. Neis, Shadows, Lodi; H. J. Altschwager,
Rudalt, Columbus; N. T. Thompson, Majestic,
Wausau; O. E. Komdat, Gem, Oconto; A. P.
Desormeaux, Strand, Madison; Raymond J. Eck-
stein, Garden. Cassville; A. H. Meinerf, Star,
Albany; W. H. McDonnell, Badger Opera, Mer-
rill; A. A. Suszycki, Majestic, Mauston; F. M.
Barrus, Gem. Clinton; F. M. Ellis, Jr., Majestic.
Beloit: A. L. Robarge, Cosmo, Merrill; Otto Bell,
Bell, Sparta; Mrs. A. W. Nagle, Crescent, Shaw-
ano: Wm. J. Van Dyke, Vaudette, So. Kaukauna;
A. C. Keyes, Grand, Darlington; P. M. Cain,
Falls, Sheboygan Falls; Chas. G. Baumann, Star,
Oshkosh; G. E. Miner, Lake and Rhinelander,
Miner Amusement Co., Ladysmith Rice; E. C.
Accola, Bonham, Prairie du Sac; H. E. Leveille,
State, Hartford; Clarence Langacker, Opera, New
Glarus; G. L. Redman, Monroe, Monroe; J. A.
Bentz. Opera House, Painesdale, Mich.; J. M.
Jenks, Opera. Dalton; J. W. Heft, Pastime, Hori-
con: Max Schurrer, Lincoln, Sheboygan; L. W.
Regez, Majestic. Elroy; F. J. Williams, New Madi-
son and Majest.'c. Madison; E. J. Bregger. Gem,
Crystal Falls, Mich.; W. J. Crowley, Rialto Opera,
Marinette; J. P. Gruwell, Ideal, Wisconsin Rapids;
and the following Milwaukee exhibitors: Leo. A.
Landau, Alhambra and Garden; G. Kirchberger,
American; Stewart Walker, Butterfly; Chas. Wasi-
check. Pearl, Layton Park, Grace, Greenfield and
Crystal: O L. Meister. Whitehouse; M. Heller,
Arcade; O. Anders, Atlas; E. Langhenreich. Bur-
leigh; Sam Pylet, Columbia; J. Gross, Comet;
F. C. Maertz, Comfort; F. Karll, Elite; A. Rice,
Fern; E. C. Gutenberg, Grand; L. Jacobs. Lex-
ington; L. Behring, Pastime; E. J. Weisfeldt,
Strand; Mrs. H. Welsch, Iris; Ed Olson, Peer-
less; Leo Grossman, Rose; L. Kirschenberg, Paris;
Fred Seegcrt, Regent; Steve Bauer, Venus, Ave-
nue; E. Langmack, Colonial; Sam Plate. Climax;
Henry Wehr, Liberty; E. Geisenfeldt, Lyric; C.
Trampe, Rainbow; M. Rice, State; H. Schmidt,
Violet; A. Dobbs, Empire; F. Trottman, Gem;
Max Krofta, Idle Hour, Mozart; M. Kontack,
Lincoln; A. Bartelt. Eagle: E. Rice, Kosciusczko,
Riviera; Geo. Bauch, Mirth; E. W. Van Norman,
Parkway: E. Preusser. Palace; B. Fisher, Park;
Jack Silliman, Astor, Miramar, Murray, Downer;
Dave Qua=ser, Rivoli; Frank Sutter, Tivoli; T.
Hilek, Radio; R. McMuIlen, Merrill.

CHICAGO PERSONALITIES !

E. G. Newman, of the LaSalle theatre,
LaSalle, 111., was in town last week signing
up for pictures for his new house. He will
open he states with a First National at-
traction.

* * *

Local manager C. E. Bond of First Na-
tional informs us that the Riviera and
Tivoli theatres enjoyed the biggest Monday
business in the history of these two houses,
with "Circus Days" last week. A line ex-
tending a block in both directions greeted
the box office girls when they arrived at
11 a. m.

* * *

Felix Feist, eastern representative of
Josepli M. Schenck was a Chicago visitor
last Wednesdav.

* * *

George A. Hickey. district supervisor
Goldwyn, has returned from a week's visit
to Minneapolis where he inspected the Gold-
wyn Cosmopolitan branch office.

* * *

Walter Nealand, exploitation and pub-
licity director for Goldwyn Cosmopolitan,
is back also from Minneapolis where he
put on a Greater Movie Season campaign
at the Finkelstein and Rubin houses. Walt
staged a street parade Aug. 25 with a real
live lion, a baby elephant and a camel,
decorated with banners advertising "Three
Wise Fools" which played the State theatre.
No, Walt didn't play the hind legs of the
elephant. It was a real one.

* * *

J. R. Moss announces the Logan Square
theatre opened last Monday with "The
Spoilers" and will under his efficient man-
agement present only high-class pictures
for the season 1923-24.

* * *

]\<~k Stein has been promoted at the
F. B. O. exchange to shipping clerk.

* * *

Al Feltmann is the new poster boy at
the F. B. O. offices, taking Stein's place.

By J. R. M,

Edward Grossman, special representative
for Preferred is signing up the exhibs.
hereabouts and if anybody in this neck o'
the woods hasn't heard about Preferred
Pictures' new Fall product Paul Bush. Nate
Wolf, Jack Barry and the rest of 'em
would like to hear about them.

* * *

Among the notables in our midst last
week were W. F. Rogers, vice president and
general sales manager Goldwyn Cosmopoli-
tan Pictures Corp. and W. P. Garyn. Both
addressed the "get-together" sales meeting
held in the Goldwyn Cosmopolitan office on
Aug. 28, which was presided over by Geo.
A. Hickey, district supervisor. Charles
Knickerbocker, Minneapolis branch manager :
Sam Shurman, Milwaukee manager, and
Harry L. Hollander, Chicago manager, were
present at the conference.

* * *

"Tony" Philisin, now located in New
York, as general assistant to Vice Presi-
dent Rogers of the Goldwyn Cosmopolitan
Corp., is spending his vacation with his
family in Chicago and renewing acquaint-
ances with friends along Film Row.

* * *

Henry Ginsberg, sales manager of Pre-
ferred was in town last week. He left for

Omaha and will go from there to the coast.

* * *

George Mence, former Educational sales-
man, has resigned to become manager of
the Argmore theatre. The boys along the
line wish George much luck. Let's hear
from vou G. M.

* * *

Henri Ellman formerly with Pathe, is
now selling Selznick pictures.

* * *

The Cusack Company has a nice con-
tract from Preferred Pictures to do a lot
of bill-posting. * * *

Steve Montgomery has been added to the
Educational sales staff, as Special repre-
sentative.

Celebrate Winning Prize and Toast
Newly-Wed Executive

"Human Wreckage" the F. B. O. attrac-
tion continues to draw large crowds at the
Orpheum theatre. "The Cheat" was held
over at McVicker's for another week. It is
playing to packed houses.

The "Go-Getters" of the Cincinnati ex-
change of the Universal Pictures Cor-
poration enjoyed a dinner August 25,
for the purpose of celebrating winning
the prize in the eastern division of the
March and April sales contest and also
complimentary to H. M. Herbel, assis-

tant general sales manager, who re-
cently married Miss Gladys Walton,
well known star. Mr. Herbel was pre-
sented with a chest of silver. The Cin-
cinnati office was led to the victory in
the drive by Maurice Strauss, manager
of the exchange.

I 1

BETTEl

CONTENTS FOR SEPTEMBER

The History of the Theatre — Its Origin and Development, By Fran\ Cambria.
Your Second Theatre — Should It Be a Large or Small House? By Robert 0. Boiler,
Architect.

Mammoth Fairyland Is Children's Playroom at Texas Theatre.
R. I. Theatre Challenges Country With Its Lighting Effects, By John F. O'Malley,
Architect.

Importance to the Exhibitor of Proper Care of Instruments.

Making the Theatre Fireproof — Floor, Roof , Construction, By Norman M. Stineman.
A Better Theatre With Maximum Revenue for the Small Town, By Leonard F. W.

Sluebe, Architect,
Theatre Construction News — A Survey of Building Activities.

a^frfll sees:

WmM

BETTER THEATRES SECTION OF September IS, 1923

The Majestic Theatre,

Houston, Texas
John Eberson, Architect
Seating by
American Seating
Company

Qjn Jlmericas Tiremoft ^Jheatm

HE same care and thought that
directed the planning and selection oi
the essential items of equipment for the
new Majestic Theatre, Houston, Texas,
were exerted in the selection of the theatre
chairs. As in every other detail, only the
last word in theatre chair perfection
would do.

The one selected was a handsomely uphol-
stered theatre chair of American Seating

Company manufacture, roomy and com-
fortable, built to last a generation.

As further aid to audience convenience,
the chairs in their placement were slightly
staggered so that each occupant is just a
trifle to the side of and a little higher than
the- one in front of him. This is a detail
readily understood and appreciated, but is
only one of the many that mark the com-
pleteness of this new theatre of the South.

jamrrirau grating Qrapng

NEW YORK
114 West 41st Street

CHICAGO
12 E. Jackson Blvd.

BOSTON
65-D Canal Street

PHILADELPHIA
252 South Broad Street

September 15, 1923

EXHIBITORS HERALD

III

Architects Say —

I THINK that it is a wonderful idea for EXHIBITORS
HERALD every fourth week giving space for bettering
theatres in general, in other words placing in the hands of
theatre owners and architects all the modern ideas in regard
to design, planning and construction. Indeed from all over
the country you should get a helping and willing hand from
the 'architect profession.

John F. O'Malley,

Pawtucket, R. I.

I received July number of BETTER THEATRES
and am very much pleased with the progress that is being
made in this publication, the quality of the magazine and
the articles contained therein.

I am especially interested in "Correct Seating Ar-
rangement and Its Relation to the Box Office." Looking
over the cuts on page XIII, I have used this same design
of seating for graduated floors, both declining or pitching
forward and side pitch in a number of theatres throughout
various parts of the U. S.

H. J. LOHMAN,

McKeesport, Pa.

The BETTER THEATRES section is very good
and the article by A. C. Liska was very appropriate and well
stated and should be of some benefit to theatre owners.

R. L. Simmons,

Elkhart. Ind.

BETTER THEATRES is valuable as it contains a
great deal of the right kind of information.

Edward A. Jtjul,

Sheboygan. Wis.

We enjoy very much receiving the copy of Exhibitors
Herald each month and wish to thank you for it.

Edward B. Lee,

Pittsburgh, Pa.

Am very glad to receive the BETTER THEATRES
section and find it of great interest.

R. F. Berksford,

Washington, D. C.

We find the Exhibitors Herald exceedingly inter-
esting.

Clas, Shepard & Clas,

Milwaukee. Wis.

Advisory Staff

In order to render its readers
asisstance on various problems of
equipment and construction tliat
arise from time to time, Better
Theatres has obtained the co-
operation of the individuals and
associations listed following in
this work.

Through the co-operation of
this advisory staff this depart-
ment feels that it lias allied itself
witli sources of expert knowledge
on virtually every pliase of thea-
tre building and furnishing and
is able to offer theatre owners a
valuable service in providing in-
formation and anszvers on a zcide
range of subjects of a general
nature.

ROBERT O. BOL.LER, Boiler
Brothers, Architects.

FRANK CAMBRIA, Director of
Art and Production, Balaban &
Katz Theatres.

E. B. CRESAP, Secretary, National
Association of Fan Manufactur-
ers.

LEO E. DWYER, President, Mo-
tion Picture Equipment Dealers
of America.

JOHN EBERSON, Architect.

W. S. HAYS, Secretary, National
Slate Association and The Na-
tional Federation, Construction
Industries.

F. J. HUSE, Chief Engineer, Hol-
low Building Tile Association.

JOSEPH KAUSAL, Chief Electri-
cian, Maintenance Division, Bal-
aban & Katz Theatres.

A. C. LISKA, Remodeling.

E. M. LURIE, Assistant to Com-
missioner, Associated Metal Lath
Manufacturers.

VIRGIL C. MARANI.M. Am. Soc.
C. E., Chief Engineer, The Gyp-
sum Industries.

HENRY L. NEWHOUSE, Archi-
tect.

FRANK E PLOWMAN, Theatre
Lighting.

GEORGE L. RAPP, Architect.

GEORGE W. REPP, Service Divi-
sion, American Face Brick Asso-
ciation.

R. L. SIMMONS, Architect.

NORMAN M. STINEMAN, Assoc.
Mem. American Society of Civil
Engineers, Portland Cement As-
sociation.

MAX Y. SEATON, Technical Di-
rector, National Kellastone Com-
pany.

WESLEY TROUT, Projection
Engineer.

BETTER THEATRES SECTION OF September 15, 1923

"3?

In this present day. it has become the greatest and
most efficient of educational mediums and is one of the
most powerful factors in developing and guiding the
minds of the people. The Motion Picture Th eatre may
well be classed in the front rank; serving as the theatre
of the masses.

Since the vast majority of theatre-goers attend the
Motion Picture Theatres, one can readily see that no
detail in their development should be overlooked ; that
all effort should be expended toward their perfection both
structurally and artistically; and, carried on within,
should be the blending of the three great fundamentals —
Literature, Art and Music. For it is on the Stage that
th ese three arts meet and produce the entertainment
which creates a desire on the part of the people to attend
the Th eatre.

FRANK CAMBRIA

— The Spirit of trie Pageant —

September 15, 1923

EXHIBITORS HERALD

M
jJla

WmN J. QUIGLEY^PUBLISHEK &EDITGB

A monthly section of \ "Exhibitors Herald," published for the information and
guidance of exhibitors in matters of theatre construction, decoration and equipment
and to promote the ideal of greater and finer theatres.

The History of the Theatre
Its Origin and Development

By FRANK CAMBRIA

Director of Art and Production, Balaban & Katz Theatres

[Copyright, 1923, by Frank Cambria]

THE average theatre-
goer, upon returning
from a performance and
being asked whether the
production was good or
bad, generally is satisfied
to remark: "Oh, the scen-
ery wasn't half bad," or
"wasn't the dancer cute."

Little does he realize
the amount of study, skill
and patience which has
been expended to furnish
proper artistic details for
the various units of the
production, far less does
he appreciate that the
decorative feature is the
development of long
years of careful evolution
of theory and practice. In
fact, to many observers,
scenery is nothing but a
daub, devoid of well stud-
ied art or science, nor is
it realized that the singer
or dancer just naturally
danced into prominence.
Their preparation for the
stage is a long and tedious study, in
which only a few achieve fame.

In a series of articles under the above
caption, the writer will endeavor to ac-
quaint the reader with a history of the
theatre, its developments and its achieve-
ments, and for the sake of clearness we
will go back to the first form of theatri-
cal amusement, working up to the in-
ception of modern presentations, tracing
its progress to date.

Mankind was ever sensitive to beau-
tiful things; woman ever keen to beau-
tify herself, as we may see by the primi-
tive tribal customs, when the women
bedecked themselves with beautiful flow-
ers, birds' feathers, pearls and jewels and
scented their bodies with fragrant oils;
when the men wore necklaces of rare
shells, eagles' claws and the teeth of
rare and wild animals, decorated their
heads with feathers, tattoed their bodies
with intricate and elaborate archaic de-
signs and enfolded them with the skins
of tigers and leopards. Thus one can see
that from prehistoric days down through
the ages there is in all people an intuitive
sense of and a love for fantastic and col-
orful display.

Mankind, ever of the clan or crowd
specie, still retains also that same innate
desire for "Pow-wows," conclaves and

What does theatre history mean to you? Does it mean
frozesy data and tiresome technicalities? Does it mean a
dim perspective highlighted by bad precedent? Or does
it nican the pozi'crful fact story of a gigantic, romantic
achievement?

Mr. Frank Cambria, director of art and production of
Balaban and Katz theatres, is qualified as no other man in
this country to present this almost thrilling record of the
theatre's birth and development to its present guardians, the
exhibitors of today, In this issue of BETTER THEA-
TRES Mr. Cambria begins a complete history of the theatre,
writing with that rare brilliance attainable only to the author
whose subject matter is rich in detail, import and signifi-
cance.

BETTER THEATRES believes it is the duty of every
American showman to know his theatre as the author, and
only the author, knows it. In the concise eloquence of his
expression, in the szveeping power of a distinct business
style, Mr. Cambria has produced a narrative history unap-
proached in contemporary works on the subject.

true of nearly all the races.
Let us allow our thoughts
to retrospect. We will
see primitive men and
women gathered about a
fire, all seated in a circle
around it and one individ-
ual standing in the center
of the ring addressing
them. He may be tell-
ing them of some brave
deed; of his victory over
a wild and ferocious
beast; or of the conquer-
ing of an enemy (men in
all ages were the heroes).
The admiring eyes of the
women lead him onward
to relating stories of
things which did not hap-
pen, allowing their imag-
ination to run wild — thus
giving birth to Fiction,
which is a most important
element in the fantastic
literature of the stage.

meetings around the hearth or campfire
which his ancestors displayed. This is

Frank Cambria

Or he may be praying
to their God for rain or
sunshine or happiness or the power to
conquer their enemies — and so he dances
in rythmic motion to the beat of the torn
torn played by other savages who are
the musicians of the tribe and in ecstasy
the circle of savages rises, first the men
and then the women, and all in rythm
they dance gracefully in a circle, until
the time for feasting has been reached.

It is in this manner that we can trace
the love of story telling and the play, of
dancing and singing, until through the
ages its development has reached its
zenith in the present day — and as library
and repertoire we have for our choosing
the history of all the different stages of
the world's progress.

Pageantry is the first attempt at
amusement of which accurate records
affirm. These appear to have been prin-
cipally religious processions wending their
way through an ancient Egyptian city
to the temple of worship where offerings
were to be sacrificed to the Gods, or
triumphal marches arranged to welcome
home the hero of the conquest.

Probably the father of individual the-
atrical work was the dance. History re-
counts various dances indulged in by the
wild tribes of past ages and like the
savages of later years, natural scenery

(Continued from page XIV)

BETTER THEATRES SECTION OF September 15, 1923

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EXHIBITORS HERALD takes pleas-
ure m announcing that it has made
arrangements with a group of well
known architects, technical writers and
other contributors of note, which will
make the coming issues of the "Better
Theatres section of even wider interest
and greater service than the first five
numbers.

"Better Theatres" for October will appear
in the October 13th issue, going to press
October 1; for November, in the November
10th issue going to press October 29, and
for December, in the December 8th issue,
going to press November 26th.

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IX XI

September 15, 1923

KXHIBITORS HERALD

VII

Your Second Theatre — Should It
Be a Large or Small House ?

By ROBERT 0. BOLLER

Boiler Brothers, Theatre Architects. Kansas City, Los Angeles

ARE you one of those exhibitors,
in a live, wide-awake town of
8,000 and over, who has suddenly
awakened to the fact that your com-
munity is demanding, and really needs,
a second theatre in addition to the one
you are operating?

Perhaps you feel, or know, that if you
do not take some step to meet this justi-
fied demand for more theatrical facilities,
there is a competitor waiting and ready
to come into your town and put up a
theatre, which will undoubtedly mark the
inauguration of a long drawn out and
bitter struggle between the two of you
for control of the film situation in the
town, involving not only loss of money
for both houses, but also quite possibly
the good will of many of the patrons
who have been supporting your theatre so
loyally for years.

Two Small Houses Better

You have thought of tearing down
your present theatre and building an
entirely new one, of much larger ca-
pacity, or possibly you have had altera-
tions in mind with the same end in view.
But this does not meet the situation, as
it still leaves the town with but one thea-
tre. It would be better to put up a second
theatre of moderate sLze, which will give
you double seating space in the two thea-
tres under your control, and at the same
time will give your public that variety
and choice of attractions it is demanding.

It is a very good idea to alter your
present theatre, if it is out-of-date, ren-
ovate it, put in new furnishings, seating,
etc., but if you still leave room for oppo-
sition, and your competitor gains a foot-
hold, it will be hard to dislodge him;
and even if you are successful in putting
him out of business his theatre will still
be there, inviting someone else to come
in to match their skill in management,
and attractive programs, against yours.

Our observation has been that two
good theatres of, say, 800 capacity, under
the same management will do a better
business than one larger theatre of 1,600
or thereabouts, for the reason that people
like to have choice of entertainment.

Financing Second Theatre

If you have a good theatre now7 under
operation, build a second small theatre
in which the capacity may be increased
later if circumstances justify it. If your
present house is a very ordinary one, it
would be advisable to build a first-class
conservative theatre, and at the same time
fix up your present building by remodel-
ing, refurnishing, or whatever it needs
most.

Some of our clients, who are success-
ful motion picture theatre owners and
exhibitors in various parts of the country,
have seen this need for a second theatre
in their towns, and in financing their
new buildings have organized stock com-
panies and sold the stock locally to the
business men, merchants, and residents of
the locality, sometimes including their
present theatre in the company, but re-
taining a controlling interest in the ven-
ture. It is better to sell stock in smaller
shares, and to a larger number of re-

What about your second theatre?
If you are in a community that
needs another playhouse should
you build a theatre twice the size
of your present one or another one
of similar seating capacity to your
present house? This is an interest-
ing problem confronting every ex-
hibitor who is contemplating a
second theatre. And there are a
number of angles to be given
utmost consideration, as pointed by
Mr. Robert O. Boiler, theatre
architect, in the accompanying arti-
cle. In this article Mr. Boiler also
discusses such things as methods of
letting contracts, financing, and
times for building, and ways of
expediting construction.

sponsible parties, than it is to have only
a few of the wealthier men of the town
interested, as the larger the list of stock-
holders, the warmer the feeling of the
community will be toward your busi-
ness, and the less possibUity there will
be of opposition or competition creeping
in, as every stockholder will be your ally,
and as your business associates they
naturally will not care to see a competi-
tor come in to hurt their interests or
yours.

If stores, or other sources of revenue,
are planned for the front portion of your
theatre, this will always be more of an
inducement to stockholders, as this rev-
enue will generally pay interest on bor-
rowed money invested in the building,
and in a good many instances will in ad-
dition make a return on the stock.

When to Build

When you have decided to build your
new theatre, don't wait until the peak
of a building boom to try to let the con-
tract on your building. Builders in gen-
eral are wary of theatre contracts. There
is so much complicated work in connec-
tion with a well built theatre that it is a
problem to the average contractor, who
has been experienced only in the construc-
tion of commercial buildings and similar
work, and he is often at sea as to just
how he should go about figurng this class
of work.

During a rush building season the con-
tractor is so busy on his other contracts

Stars Indicate
Better Theatres

In order that exhibitors may
readily distinguish the issue of Ex-
hibitors Herald in their files which
contains the Better Theatres sec-
tion, attention is called to the fact
that this issue will contain two
stars on the "backbone" of the
book. Better Theatres will be pub-
lished every fourth week and its
authoritative treatment of theatre
construction, equipment and dec-
oration makes it a valuable refer-
ence volume on these subjects.

he either does not care to take the time
necessary to figure closely on the un-
familiar work at all, or he gives offhand,
after a cursory study of the plans, a ri-
diculously high figure which would be
prohibitive from the owner's standpoint.

But during dull periods, when there
is little ordinary building going on, con-
tractors have more leisure and are more
ready to give rock bottom figures; ma-
terial prices are lower, labor is more
plentiful, and therefore less expensive,
and this is the proper time for the wise
exhibitor to get his plans under way for
his new theatre. We have known of a
good many instances where owners have
taken advantage of the dull season in
building — which in most localities is
through the fall and winter — to have
their plans prepared and contracts let,
at a saving of from 10 per cent to 15 per
cent under what the same work would
have cost the following spring.

The same rule holds good when it
comes to employing your architect. You
will generally find that the architect has
more time to devote to studying your
needs and working your plans in the
late summer or fall than he has later in
the winter or in the spring, as he has
his rush season also, and it is impos-
sible for him to do your work justice if
he crowds it into less than a reasonable
length of time. After you have settled,
to your own satisfaction, all details con-
nected with your building, it will take
your architect a matter of thirty days to
prepare plans, specifications and details
satisfactory for reliable bids on your
theatre.

Method of Letting Contract

After your complete plans are issued,
from three weeks to thirty days should
be allowed bidders for figuring the work.
So in all, it will be nearly two months
after the architect has started your plans
before construction is actually begun, un-
less you wish to let the wrecking, exca-
vation and foundation work on your
building in separate contracts, allowing
this work to be carried on while the re-
mainder of your plans are in prepara-
tion.

There are different ways of letting con-
tracts, some good, some bad. One of
the methods most open to abuse is the
straight percentage basis, that is, the con-
tractor builds your theatre with the un-
derstanding that no matter how high or
how low the cost may be, he shall re-
ceive a certain percentage of that cost.
A glance shows the weakness of this
plan. In the hands of a reliable and sin-
cerely honest construction company this
method will prove satisfactory, but a
building undertaken on this basis by an
incompetent, or disinterested, construc-
tion concern is quite likely to be a source
of great loss and worry to the owner.

Supposing, for instance, as often hap-
pens, through the contractor's mistake a
certain portion of the work must be re-
jected, torn out, and then replaced. The
owner bears the original expense of the
work, the cost of removing the rejected
work and replacing it properly, and then,
under the straight percentage system, in
the final reckoning he must also pay the

(Continued on page XXVIII)

VIII

BETTER THEATRES SECTION OF

September 15, 1923

Mammoth Fairyland Is Children's
Playroom at Texas Theatre

P r a c tically
everybody in
Texas — man,
woman and
child — knows
Majesticland in
Dallas. News-
pa p e r s have
been full of fa-
vorable com-
ment describing
moth children'

One of the many features of the Majestic playroom that delights the youngsters is this
miniature merry-go-round in charge of the experienced attendant. It is electrically driven.
Note camouflaged and painted background on cement walls.

and lauding the mam-
playroom and fairyland,
operated by Interstate Amusement Com-
pany and designed by John Eberson, arch-
itect. It is rfobably the most completely
equipped and novel affair of its kind in
the country.

The entire basement under the com-
mercial front portion of the Majestic the-
atre structure in Dallas is devoted to this
recreation playroom for the children. The
space thus occupied is 100 feet wide by 80
feet deep. The basement is excavated to
a full height of 14 feet, entirely fireproof
in its construction with its concrete walls;
reinforced concrete ceiling and columns
and composition flooring.

The management of the Interstate Cir-
cuit had in mind to offer their patrons a
convenient and safe playroom
for their babies who are put
in charge of experienced and
responsible nurses while the
parents are enjoying the per-
formances. Older children and
the parents themselves find
great enjoyment in spending
their time in this splendid
playroom before the perform-
ances start and during inter-
missions.

Aside from the advertising
feature and the real service
thus rendered to these pa-
trons, the Interstate Amuse-
ment Company has gained the
advantage of creating an at-
mosphere of hilarity and com-
fort which has gained them
many friends and created a
good deal of business. Illus-
trations and flashlight pictures
taken of certain portions of
this giant playroom, will give
readers a clear understanding
of its actual execution and
furnishings.

The playroom is connected
with the main foyer of the
theatre by two large com-
modious stairs, and in order
to popularize this part of the

There is a "Money Making
Idea" for the exhibitor in the story
of the furnishing of the unusual
playroom described herewith. The
architect, in equipping this fairy-
land, purchased the elaborate
Christmas window displays of sev-
eral leading Chicago department
stores immediately after the Holi-
day period. Being of no special
further use to the stores, the toys
and other paraphernalia were ob-
tained at a considerable saving, and
cbviously they were only of the
very best.

Entrance to main nursery which is equipped with twelve
standard nursery cribs. Here infants will be found asleep
cared tor by competent nurses. This room is entirely
soundproof and prefectly ventilated.

theatre, the
smoking room
and ladies' par-
lors have been
located at the
foot of these
respective
stairs.

The entire
basement is
laid out in park-like fashion with artificial
hedges; rustic fencing and built-in foun-
tains and small streams with running
water. It is illuminated by miniature
street lanterns; is well ventilated, having
tilating and cooling system, as well as
the main room connected with the ven-
having a large number of ceiling fans,
making it one of the coolest places in the
city. The cement walls of the basement
are cleverly painted and camouflaged into
landscapes forming backgrounds corre-
sponding with the type of exhibits.

Among things found in the playroom
which are not shown in the accompany-
ing views is an elaborate model of Cinder-
ella ready to enter her carriage drawn by
ponies three feet high. The center por-
tion of the playroom contains bird cages
with parrots, love birds and
other interesting animals. The
columns and bare spaces are
covered with mural paintings.

Another section of the room
houses a menagerie with live
rabbits and monkeys.

One of the most interesting
features of the playroom is
the especially built little
house over the door of which
is the word "Sandman's
Land." This house represents
the finest type of nur-
sery, having its own ventila-
tion, and every sanitary facil-
ity. The walls are of sound
proof construction so that
the crying of the infants
will not detract from the
pleasure of the older children
in the playroom.

There is a competent
nurse in charge and the room
is equipped with comfortable
cribs for the babies to sleep
in.

Innumerable toys of every
description are to be found
in the playroom of the Ma-
jestic.

September 15, 1923

EXHIBITORS HERALD

Fairyland

Above is shown foyer stairs leading to "Ladies
Club" and children's playroom at Majestic. Dal-
las. The basement is laid out in park-like fashion,
with rustic fences, fountains and small streams.
Miniature street lamps supply illumination.

To left is tableau with manikins and properties
depicting Treasure Island — and a corner of play-
room showing pathway and treatment of chil-
dren's retiring room.

Below is miniature electrical village with store
buildings, garage, drug store, theatre, miniature
electric lamps and railway station park.

X BETTER THEATRES SECTION OF September 15, 1923

September 15, 1923

EXHIBITORS HERALD

R. I. Theatre Challenges Country
With Its Lighting Effects

By Architect JOHN F. O'MALLEY, Pawtucket, R. I.

BEFORE designing and planning the
Leroy Theatre, Mr. Charles Payne,
treasurer of the Broad Street Power Com-
pany and owner of the Leroy, and myself
traveled all over the country looking at
the best theatres for data before building.

We found out in the different cities we
visited that theatre owners were lavishly
spending money on making theatres beau-
tiful, one city outdoing the other, and it
was impressed upon us that the theatre-
going public is daily being educated to an
appreciation of good architecture, and for
that reason more and more money is being
spent to obtain satisfactory effects.

Found Balcony Key to Design

Another interesting fact we clearly saw
was that in every case the balcony of the
theatre seemed to contain the key to the
design of the auditorium, bringing out
the fact that a special effort must be
made to make the balcony attractive
to the people to overcome their feel-
ing that the balcony is markedly a
second-class part of the house.

In different theatres we observed
that some of the patrons occupying
orchestra seats made a special trip to
the balcony to get a view of that
portion of the house. With these facts
in mind we decided to build a theatre
for the people of Pawtucket with all
the necessary modern improvements,
devices that would serve and protect
the safety and comfort of the patrons,
architectural design and embellish-
ments that would lend beauty and dig-
nity to make a refined palace of amuse-
ment, so that the citizens w7ould have
a real amusement place where they
may enjoy their leisure time.

The new Leroy Theatre at Paw-
tucket, R. I., was planned for motion
pictures and legitimate speaking stage
performances, and represents one of
the most complete theatrical buildings
in New England and the East.

Use Gypsum Block for Roof

The building is absolutely fireproof,
built of concrete steel and brick, using
the very best materials in its construc-
tion that money could buy. The walls
are brick and tile, floors of concrete
slab, interior walls and roof of gypsum
block. By using gypsum block for
roof the saving in weight was 500,000
pounds over concrete, causing a great
saving in our roof steel.

The roof over the auditorium is dead
level, without penthouses or venti-
lators on its surface, thereby doing
away with all chance for leaks. All
exterior walls are independent curtain
walls. Steel columns which start from
basement line on independent foot-
ing support the roof. Exterior
walls carry no loads but themselves.
All roof steel and trusses are all tied
to columns. I do not think this type
of construction has been used in ten
theatres in this country. I know it is
the first in this part of the country.

This kind of construction for theatres
not only eliminates all chance of the roof
falling in, but costs less in construction of
walls.

The picture booth is built on the out-
side of the main building, supported to
balcony wall. The grand foyer, prom-
enade, auditorium and stage is on a lot
116 feet by 141 feet. The building is 110

feet by 136 feet. The building has three
side passages for exits. The seating
capacity is 2,700.

The entrance tower is 15 feet square
and 80 feet high, executed in cream matt
glazed terra cotta, designed in modern
semi-classical style.

The outside lobby is designed in the
Adams style, with cream terra-cotta walls
and ceiling, black and gray marble floor.
The ticket booth is placed in the outside
lobby. This ticket booth is delicately de-
signed and represents the first terra-cotta
booth in the East.

Lobby in Adams Style

The main lobby is 15 feet wide by 50
feet long and 20 feet high, designed in
Adams style. The ceiling is treated in

Entrance tower of Leroy theatre which is fifteen
feet square and eighty feet high, executed in
cream matt glazed terra cotta in modern semi-
classical style.

ornamental plaster, decorated in brown,
blue and gold. The side walls are divided
into arched bays and pilasters, bays
being filled in with bronze frames and
mirrors. The floors and wainscoting are
Italian and American marble. The grand
foyer has two marble staircases leading
to the open mezzanine promenade, which
circles the mezzanine in clover shape.
Between the staircases is a large stone

fireplace topped over with a huge bronze
frame and mirror. Ladies' and men's re-
tiring rooms are off the foyer and mezza-
nine promenade. The promenade contains
space for lounging.

The auditorium floor of the theatre is
shaped in double bowl fashion, giving
perfect sight lines. From promenade
stairs lead to first and second cross aisle
in balcony. First cross aisle is locateu
back of loge boxes, which are placed in
front of balcony. First cross aisle also
arranged to take care of mezzanine chairs.
Second cross aisle,, which is seven rows,
back of first cross-over, and are arranged
to take care of upper balcony chairs.

Cross aisles so arranged that people
coming up and going to the various pas-
sages do not interfere with the sight of
those already seated. This aisle ar-
rangement in the balcony allows for
three prices.

The proscenium and sounding board
are highly ornamented and decorated
and contain one large box on each side
holding 28 persons. These boxes are
above the auditorium floor. The boxes
were designed slightly above the audi-
torium to secure the most effective
proscenium treatment. The sight line
from these boxes are very good for
motion pictures. I know this is un-
usual for boxes in theatres, but a fact,
nevertheless, in this theatre. They are
also highly desirable, as they provide
additional seating, not only for motion
pictures, but also for legitimate stage.

Describes Lighting System

All wall panels are hung with silk
damask of mulberry and gold. The
auditorium and balcony is developed
in the Empire period consistently car-
ried out everywhere. The decorations
are done in French gray, mulberry,
ivory and Roman gold with a touch of
complimentary blue here and there.

The walls in ladies' room are hung
with brocade silk in black and gold.
Men's smoking rooms are treated in
dark oak with the wall panels match-
ing the leather furniture.

Lobby, Grand Foyer and mezzanine
chandeliers are crystal, also lighted by
cove lighting. Proscenium arch has
cove lighting back of beams on the
face of the arch, also cove lighting at
top of entablature to illuminate the
wide front surface, bringing out more
the interesting treatment of this part
of the theatre.

The balcony soffit and main ceiling
with dome has 96 bronze art glass
panels, making it possible to throw the
auditorium and balcony into 12 differ-
ent color shades. The dome is cove
lighted, also circled with art glass
panels. In place of a main chandelier
in the center of dome, a 12-foot art
glass nanel is installed. This scheme
I believe is the first in the country and
is 100 per cent improvement over the
center chandelier. This center art glass
panel gives a softer glow of color lighting
and does not detract the patrons sitting
in the balcony.

This system of lighting produces the
most charming effect and with the dim-
mer control can give the more wonderful
and surprising color effects, representing

(Continued on page XX)

XII

BETTER THEATRES SECTION OF September 15, 1923

Importance to the Exhibitor of
Proper Care of Instruments

CLOSE to a thousand piano tuners
met last month at St. Louis, Mo.,
in annual convention and voted to launch
a campaign in the interests of the care
of the piano.

Several of the largest musical instru-
ment manufacturers in the country con-
sidered the convention of sufficient im-
portance to send experts and install
instruments for the purpose of educating
the tuners in the mechanism of repro-
ducing pianos.

This fact is significant in view of the
fact that the piano merchant has hither-
to made little of the necessity of edu-
cating the public in the care of the piano.
For years the piano salesman has stressed
the point that it was "not necessary" to
have the piano tuned. This was done in
his over-anxiety to put over a sale.

Manufacturers Cooperating

With the advent of the reproducing
piano, however, and the fact that it de-
mands the services of an expert tuner
and repairman, the music merchant and
the manufacturer behind the merchant
have realized that the time has come
when the importance of keeping the piano
in proper musical condition is vital to
the business. Hence their readiness to get
behind the tuner in the promotion of an
educational campaign on the importance
of piano tuning at regular intervals.

Which brings up the subject of the
care of musical instruments, and espe-
cially the piano and organ, in the theatre.

The musician himself usually takes
care of his own instrument in the case of

the orchestra. He sees that his violin
is kept free from moist or dampness and
from dirt. He keeps the wires slack when
the instrument is not in use and he tunes
it before each playing. The same is
true writh the saxophone, cornet, trom-
bone player, and with the drummer.

"House" Instruments

But the piano and the organ is in a
different class. These instruments are
the property of the theatre and the musi-
cian who plays them is powerless to tune
them.

The theatre owner therefore should see
that they are not being abused if he would
get the proper use out of them.

A good piano should be tuned at least
four times a year. That is a man who
understands the mechanism of the piano
should be called in to inspect the instru-
ment and do what is necessary to keep
the piano in the best of condition.

Failure to do this often is the cause
of trouble and loss in the long run.
Through neglect the piano may be suffer-
ing from dampness and may be settling
into a warped condition which might soon
result in the strings settling so that they
cannot be tightened to the correct ten-
sion. In such a case it is practically im-
possible to get the piano back into true
condition again.

There is much that the theatre owner
himself can do of course both in the care
of the piano and the organ.

Atmosphere Is Important

It should be remembered that the at-

mosphere is one of the most important
elements affecting both instruments. A
too dry atmosphere is injurious. It takes
the life out of the reeds in the case of the
organ and kills the resonnance in the case
of the piano. It drys it up and takes out
the elasticity from the timber and strings
which kills that "depth" of tone that is
so essential to piano tone.

A too damp atmosphere on the other
hand loosens up the reeds of the organ
making them sluggish, rusts the piano
plate and the strings of the piano and
warps the sounding board and the piano
case.

Dust is perhaps the next most injurious
factor. Where proper care is not used
the dust is allowed to enter and interfere
with the mechanism. In the case of the
piano dust has a tendency to slow up
the action. It enters between the keys
and tends to make them stick. It gets
into the contact parts of the action and
prevents the parts from operating
properly. The piano action is a delicate
construction and when in proper working
order it allows the hammer to strike the
string with any degree of force according
to the force with which the piano key is
struck. There is also a recoil action to
the strike which enables a quick loud
note to be struck simultaneous to the
striking of the key and which can im-
mediately be checked or "killed" by the
damper. It is this mechanism that makes
it possible to get an unlimited expression
from the piano. Dust retards all this. It
slows things up and deadens the effect.

Organ Should Be Inspected

In a similar sense dust affects the organ.
Of course an organ is a bigger proposi-
tion, has a more varied mechanism than
a piano, is more complicated and is more
susceptible to outside interference. For
that reason it is more important that the
organ should be inspected and cleaned
at regular intervals.

Too much can not be said of the im-
portance of keeping the piano in tune and"
in condition. If the piano is under pitch
or some of the notes out of tune it throws
the entire orchestra out, or if it is played'
alone the effect is still worse. The piano
is the central instrument of the entire
orchestra group. It is the key instru-
ment, so to speak. It should therefore
receive the most consideration. It should
be tuned up to the instruments that are-
used in the orchestra and kept in tune
at that pitch. Otherwise poor music will
result and the entire tone of the theatre
program will be affected.

Never lose sight of the fact that the
music is a very important factor in the-
quality of the theatre. Music more than
anything else creates the standard of
your theatre's reputation. Good pictures
and poor music will cause the reputation
of your theatre to diminish quicker than
anything else. You will find that the-
theatres that are losing out are all neg-
lecting their musical offerings. Often
they do not realize this and wonder why
the pictures do not draw although they
have a national reputation. Almost in-
variably the reason lies in the fact that
the music is bad.

Precautions to Take

And where the music is neglected you:
will find that the piano is neglected. It
has received little or no care.

Begin with the piano. See that it ic-
kept clean. See that it is closed wiiem
(Continued on page XVIII)

THE SIGN OF

* ■ ■ •■'■if ■

KUHN QUALITY

These are

Kuhn Draperies

Installed
in

Keith's
Fordham
Theatre

New York City

LOUIS KUHN
STUDIOS

293-8th Ave.
NEW YORK CITY

September 15, 1923

EXHIBITORS HERALD

XIII

Delivering change automatically and with
mechanical accuracy, the Lightning Change
Maker will speed patrons past your box
office at the continuous rate of 15 to 20 a
minute. The fastest way to make
change accurately. Results show in more
seats sold more times — and the con-
sequent greater receipts and net earnings.

Deliver Accurate Change Instantly

Make it easier and quicker for patrons
to buy tickets and get inside your theater.
Waiting lines of impatient people pay no
profits — and discourage others.

With the Lightning Change Maker in your
ticket booth you can sell admissions three
times as fast as by hand. Realize what
this means to your receipts — espe-
cially at rush hours and during popular
programs, when you must be able to
take in every dollar offered you. It pays
for itself in the extra receipts it makes
possible.

A light, rapid touch on the keyboard of
the Lightning Change Maker and correct
change is delivered direct to the customer
instantly. The cashier does not touch the
coins. Absolute accuracy prevails. No
errors; no mistakes.

With one quick grasp of the hand, even
though gloved, the customer takes all
change from the Lightning Coin Cup and
makes way for the next. No fumbling for
coins — none are dropped. The line keeps
moving! Moreover, your patrons expect
this better service.

Simple to operate ; no instructions needed.
Fits in any ticket-booth. Delivery to left
or to right. Guaranteed five years. Cost is
little — the benefits large. Largest exhibi-
tors and smallest houses are gaining from
this fastest, always accurate method of
selling admissions.

Learn how the Lightning Change Maker
will save and gain for your theater, just
as it does for thousands of others. The
coupon will bring many helpful sug-
gestions. Mail it — now.

LIGHTNING COIN CHANGER CO.

844 Rush Street, Chicago, Illinois
OFFICES IN ALL PRINCIPAL

Used by Leading Exhibitors
Everywhere

Orpheum Circuit, Keith's, Loew's, Balaban &
Katz. Chicago — Chicago Theater, McVickers,
Majestic, State -Lake, Tivcli. Rochester —
Eastman Theater — and thousands of theaters
in smaller cities and towns with seating capac-
ity of 350 and over.

! „ ,

MAIL

With Your Letterhead

' Lightning Coin Changer Co.
Theaters Department
844 Rush Street, Chicago

Of course, we want to know — without obliga-
tion— how we can use the Lightning Change
Maker to our good profit.

Name .

Theater .
Address .

CITIES

XIV

BETTER THEATRES SECTION OF September 15, 1923

EVERY SEAT A GOOD SEAT

rfciKKf t r ~ ^ ~ ~ " ~ "

^TBTflTET flT »i h-j kT Kf Kj ff? Hu Ks |B

From photograph showing actual size off cross corrugations

BECAUSE

THE EUREKA PRISM SCREEN

Gives an EVEN DISTRIBUTION OF LIGHT and
ELIMINATES ALL DISTORTION of the picture
— viewed from any seat in the house

Ask your dealer or write Dept. H

U.S. THEATRE EQUIPMENT CO., Inc.

17 West 60th Street New York City

We Manufacture

"SNAPLITE JR. LENSES"

FOR

PORTABLE PROJECTION MACHINES

SOLD BY ALL LEADING SUPPLY HOUSES

SEND FOR DESCRIPTIVE BOOKLET, E.

Kollmorgan Optical Corporation

35 Steuben Street Brooklyn, N. Y., U. S. A.

History of the Theatre,
Its Origin, Development

(Continued from page V)

was employed, for the Snake Dance of
the Zulu Indians, the Corn Dance of the
Sioux or the Animal Dance of the Head
Hunters of the Amazon. True, the ma-
jority of these spectacles were inspired by
the political or religious class in power
for the purpose of impressing and keep-
ing in subjugation the ignorant multi-
tudes under their control, but the innate
love of the beautiful caused the multitude
to respond.

* * *

That the spirit of theatricalism was
strong in the ancients is reflected in the
gorgeous pageants arranged from time
to time. Imagine, if you can, a more
magnificent and pompous spectacle than
that staged by the Persian King Cyrus,
in celebration of the capture of Babylon.
We read that thousands of foot soldiers,
cavalry, chariots of war and innumerable
trophies and standards were employed to
lend fitting aspect to the gala occasion.
That "as soon as the palace gates were
open, a great number of bulls of exquis-
ite beauty were led out, four by four;
these were to be sacrificed to Jupiter
and other gods, according to the cere-
monies prescribed by the Magi. Next
followed the horses which were to be
sacrificed to the sun. Immediately fol-
lowing came the white chariot, crowned
with flowers, the pole of which was gilt,
this also to be offered to Jupiter. Then
came a second chariot of the same color,
in the same manner, to be offered to the
Sun. After these followed a third, the
horses of which were caparisoned with
scarlet housings. Behind came the men
who carried the sacred fire on a large
hearth. When all were on the march,
Cyrus, himself, appeared upon his car,
the upright tiara, encircled with the
royal diadem, resting upon his head, and
clothed in an under tunic of purple,
mixed with white, the kingly color of
that period."

Cyrus' chariot having emerged from the
palace portals, the thousands of guards
took up the march, ranging themselves
in column formation on either side of the
royal vehicle, while there followed be-
hind, the eunuchs or high officers of the
King's household, three thousand in
number, richly clad, armed with javelins
and astride stately horses. Behind the
eunuchs, led by slaves were two hundred
horses richly bedecked with embroider-
ies, trimmed with gold, then came the
Persian cavalry, the cavalry of the Allies
and the chariotes of war bringing up the
rear.

* * *

Arrived at the fields consecrated to
the Gods, sacrifices were then offered,
first to Jupiter and then to the Sun, after
which solemn ceremony Cyrus saw fit to
afford his followers recreation by stag-
ing various games and numerous chariot
races.

Many civilized nations have given to
us in their literary works a transcript,
more or less complete, of the daily life,
of the people, yet the Egyptians left us
little regarding the manners and cus-
toms of their people.

But in the graphic pictorial delineation
of manners and customs the Egyptian
surpassed all other races. On monument
and temple wall, on granite obelisk and
red-stone sarcophagus, on mummy case
of palace wall, everywhere were pictured
the quaint details of common life. In

(Continued on page XVJ)

September 15, 1923

EXHIBITORS HERALD

San Francisco's Finest
Theater Equips with
Vitrolite

•** ■■set?**

108 ^^X7^e«,, w#i

s/*.

ARCHITECT Lansburgh specified Vitrolite for these washrooms,
toilet rooms and corridors in Loew's Warfield Theatre, San
Francisco, because he knew by experience that it would give the
same superior service here that it has given for years in other leading
theaters, hotels, hospitals, banks and institutions where wear is constant
and requirements are severe.

For the theater, Vitrolite is ideal because it is stainproof, sanitary, can be cleaned at
half the cost, always look new — and wears like the Pyramids. W ith the development
of Decorated Vitrolite, you can now secure etched and colored Vitrolite in any indi-
vidual design and color scheme you wish, to harmonize with the panels and borders
of snow-white and etched black Vitrolite.

Write for imposing list of theater installations and their architects. Architects are
particularly invited to consult our designing department regarding distinctive treat-
ments in Decorated Vitrolite for borders, friezes and panels. No obligation.

THE VITROLITE COMPANY

Dept. X50, 133 West Washington Street, Chicago
Service Organizations in Principal Cities in America and Overseas

Vitrolite is seven times
harder than marble — can
not be stained, discolored
or impregnated with or-
ganic acids — is invitingly
clean and holds the rec-
ord for easy cleaning —
saves lighting cost — al-
ways looks new and thus
minimizes decorating ex-
pense.

XVI

BETTER THEATRES SECT

ION OF September 15, 1923

The SUPERIOR PROJECTOR

THE SUPERIOR

is not an assembled machine shop projector — but every part made
in our own factory and made right.

Superior Superiority

The elimination throughout of belts and chains, and a direct motor drive.
Less parts than any other machine.
A simple enclosed speeding device.

Unit construction eliminating the use of emergency heads.

An automatic take up device assuring equal tension and eliminating possibilities of
film breakage.

The use of only nine hardened steel gears in the mechanism.

A condenser mount and housing surpassing any other in accessibility and protection

to the condenser lenses.
A guy carriage pedestal allowing the entire mechanism to be revolved in a complete

circle.

A device which allows the machine to be depressed or elevated to an angle of 30

degrees.

Massive construction and smooth running, eliminating the possibility of vibration.
Every part of the mechanism enclosed.

Manufactured by

SUPERIOR PROJECTOR, Inc.

i2v^.eric-a's Best '
17 West 60th Street NEW YORK CITY

Factory: Coxsackie, N. Y.

[Continued on page XIV)
these paintings and hieroglyphics Egyp-
tologists have discovered that the Egyp-
tians, though sedate and profoundly re-
ligious, were found of amusement and
athletic games.

The juggler's art was carried to great
perfection, wrestling, jumping and tumbl-
ing were sports greatly enjoyed by the
people. Ball playing was one of their
favorite games.

* * *

On public occasions the pageants were
oriental in their magnificence. For the
pleasure of the monarchs, poems and
histories were rehearsed by learned
story tellers or historians. Minstrels
conducted the chant in religious cere-
monies. Music was one of the chief de-
lights of the Egyptians of the higher
class. Many musical instruments of dif-
ferent patterns are to be found depicted
on the mural decorations of palace or
temple walls, among which are cimbals,
drums, triangles, horns, trumpets, flutes,
pipes, sistra, lyres, guitars and harps.

Many styles of dances were cultivated
by the Egyptians according to the dif-
ferent classes of society, and it was there
that the seed of this wonderful art was
sown and which later flowered in Greece
to become the revelation of the full
glory and beauty of the human form
and one of the principal features of the
Greek drama.

Dolls and wooden manikins, with
jointed anatomy operated by strings, gave
infinite amusement to the Egyptian chil-
dren. This is probably the beginning of
the Marionette or Punch and Judy show
of today and as the Egyptians were a
wonderfully artistic race there are reasons
to believe that the artists and top makers
may have devised a box or an enclosed
platform of small dimensions, to serve
as a background and frame for these
dancing manikins, equivalent to the pros-
cenium, stage and enclosing scene of our
present day manikin theatre. That these
backgrounds may have been painted,
representing scenes and views of different
things of interest to the childish mind
is easily imagined for the reason that
nearly all of utensils, furniture, inter-
ior and exterior walls, chariots and in
fact everything made by the Egyptians,
had in some manner or other, a decorated
surface painted with vivid and brilliant
pigments.

* * *

Let us then dwell unon the art of the
Egyptians, for it is here that we find
the seedground of the arts. Painting as
an art in Egypt was closely related to
architecture and sculpture. It became in
a sense mural decoration, and while they
did not evidence any great ability to de-
lineate the human form as perfectly as
did the Greeks, they had a wonderful
taste for applying color in a decorative
treatment which is most fascinating. Re-
markable is the lustre and brilliancy of
their color which even to this day has
survived the elements. There is no rec-
ord of there having existed anv theatre
in ancient Egypt, but that the Egyptians
were great lovers of gorgeous pageants
may be seen by some of their sculptured
or incised paintings on palace or temple
walls.

On such occasions a dais may have
been built for the king and queen and a
reviewing stand for the courtiers, at-
tendants and priests, covered with a
profusion of draperies, canopies and
valeriums, richly decorated with em-
broidery and a liberal use of gold and
silver, to shade them from the tropical
sun. These beautifully painted walls,
the massive columns, bold and strong
architecture, the gigantic and sculptured
figures of the palaces and temples, ap-
propriatelv illuminated, by the radiant
{Continued on page XVIII)

September 15, 1923 EXHIBITORS HERALD XVII

REPEAT ORDERS

are ''Proof of Satisfaction

Many hundreds of theaters
have been using Columbia
Projector Carbons exclu-
sively for years because of
the steady dependable light
they yield

— inquiries cheerfully answered
with full information

NATIONAL CARBON COMPANY, Inc.

Cleveland, Ohio San Francisco, Cal.

XVIII

BETTER THEATRES SECT

ION OF September 15, 1923

Everything Known in Artificial

& Plants, Vines,
Flowers, Mechan-
ical Singing Birds,

Also Fountains, Decor-
ative Lamps, Shades &
Lattices, Palms, Box-
wood Trees and Hedges

PALMETTO PALM PLANTS

Height. Price.
Leaves Inches Each

No. K-701 4 24

K-703 6 36

No.

No. K-705.

No. K-707 10

No. K-7C9 12

$1.25
1.55
1.80

2.90
3.60

Price.
Dozen
$13.75
17.25
20.25
32.50
40.00

Inspire and refresh your mind
with original ideas from our book-
let, entitled "Decorations." It is
a guide to easy and economical
methods of brightening up "tacky"
corners and making theatres
more inviting generally. Pro-
fusely illustrated and shows
our complete line in natural
colors.

CONICAL OR PYRAMIDAL BOXWOOD
TREE

Maile of Dark Green Rilscus. Natural shape
aiul color. In attractive wooden plant tub.
Greatest

Height. Diam., Price. Price.
Inches Inches Each Dozen

No. K-600 30 12 $ 6.25 $ 67.50

No. K-601 42 15 11.00 120.00

No. K-602 f>0 22 26.00 300.00

No. K-603 7S 27 32.50 375.00

Other sizes on special order.

WRITE for a COPY of "DECORATIONS" today— no charge

A.L.RANDALL CO.

Importers and Manufacturers

General Offices and Salesroom:

180 N. Wabash Ave.

Chicago

'A VISIT TO RANDALLS ALWAY'S PAYS'

HYNTENSITY

CONDENSERS

"Patent applied for* '

GUARANTEED NON-BREAKABLE

One-Piece Condenser No Spherical Aberration

Increases light and gives sharper definition
Non-Pitting Device included

303 Fourth Ave.

See your dealer or write Department E

M. MAJOR & CO.

New York

{Continued from page XVI)

tropical sun filtering through the vivid
green date and cocoanut palms, the rest-
ful and slow flowing Nile in the middle
distance and the ever living pyramids
and sphinx in the far distance, surely
must have been a most magnificent set-
ting for their pageants and dances.

(The second installment of this series by Mr.
Cambria will appear in "Better Theatres*' for
October.)

IMPORTANCE OF CARE
OF INSTRUMENTS

(Continued from page XII)

not in use. If possible cover it up at
night. Keep the case polished and the
keys clean. See that it is not placed
where the atmosphere is too dry or too
damp.

And if the theatre owns any other of
the orchestra instruments it would be
well to look them over before closing the
theatre at night.

The main thing is to see that each in-
strument is loosened up. This applies to
the drums and the snare drums. Nothing
is more injurious to these instruments
than to leave them indefinitely with
the strings or drum heads at the high
tension to which they are stretched for
playing. See that they are slackened.
Violins and brass instruments should be
kept in their cases as much as possible
and the brass instruments should be
cleaned out after playing. No moisture
that gathers in the joints of brass in-
struments should be allowed to remain
any time in the instrument.

Although the choice of music, strictly
speaking, does not come under the head
of the care of instruments, it might be
well here to suggest that the theatre
owner take an interest in the music that
is being presented. The right kind of
music is just as essential as the right
playing of music. The more the theatre
owner can learn about the class of music
that is in demand and the nature of the
music in relation to the effect it produces
upon the audience the more equipped he
will be to present to his audience a well-
rounded musical program that will ele-
vate the general tone of his theatre.
Urged to Know Music

Music is without a doubt the most
subtle influence known to the emotions
and if rightly applied its effect is inspira-
tional and lasting. If wrongly applied
the effect is just as severe in a detri-
mental way. The theatre owner should
therefore know something of the laws
and principals that govern music.

New Projects

Spring Valley, 111. — -Architect John
Hanifen. Tribune Building, Ottawa, 111.,
is erecting a new theatre in Spring
Valley for Campbell and Palmer. This
house will have a seating capacity of 999
and cost approximately $73,000. All con-
tracts on the building proper have been
awarded and the foundation has been laid.
Complete equipment is yet to be in-
stalled. Address, architect.

Grand Rapids, Mich.— Architect Colton
& Knecht, 534 Houseman Building.
Grand Rapids, are preparing plans for
a new theatre for John McElwee, 537
Greenwood avenue, S. E., to be erected
at Lake Drive and Genessee street. The
theatre will have a seating capacity of
1300 and the cost is estimated at $150,-
000. Working drawings will not be
started until October. Contract will be
let about January 1, 1924. After October
1 the address of the architects will be
Suite 400 Federal Square Building.

September 15, 1923

EXHIBITORS HERALD

XIX

cffieffosT Important
BroadwayOpening
/n^ecentYears

POWE RS

PROJECTORS

Are Used Exclusively By
Nnw)bRksNEWEST/1oTiow Picture fa. ace

(Smopqlitan Theajr

BROAD WAY

AT COLUMBUS CIRCLE, NEW YORK.

presenting

MARION DAVIES

tattle Old VVe'tiiPwrk

A Cosmopolitan Announcement

"The new Cosmopolitan Theatre, New York, the only
theatre ever built for the exclusive showing of two a
day, two dollar pictures, is equipped with Power's
Projectors exclusively."

^ NICHOLAS POWER COMPANY

BETTER THEATRES SECTION OF September 15, 1923

For New or Remodeled
Theatre Buildings

The wonderful lighting effects produced
by C-H Theatre Dimmer Equipment add to
box office receipts out of all proportion to
their cost.

C-H Dimmers are made in types especially
adapted to the continuous long-hour duty required
by the moving picture theatre today. They are
designed by an engineering force specializing in
electrical control dating back to the time when
the old carbon filament electric lamps superseded
the old gas foot-lights. By far, the majority of
theatres are equipped with Cutler-Hammer Dim-
mers.

If you are planning a new theatre or the re-
modeling of an existing building — make provision
for adequate C-H Dimmer Equipment to produce
the pleasing effects that make audiences happy and
keep the ticket office busy.

THE CUTLER-HAMMER MFG. CO.

Works: MILWAUKEE and NEW YORK
Offices and Agents in Principal Cities
Northern Electric Co.. Ltd., Can.

Make a note to
write for a copy of
publication 445

CUTUR^HiHMtR

THEATRE DIMMERS

MAJOR-LITE

MAGNESIUM

"Patented"

SCREEN COATING PAINT

Can be applied to any screen and
gives highest reflective surface.

CAUSES
NO

EYE STRAIN

DOES NOT
DISTORT
PICTURE

See your dealer or
write Department H

M. MAJOR & CO.

303 Fourth Avenue New York

Pyramid

Lamp
Coloring Frosting

Write for our booklet H

PYRAMID COLOR CO.

326 Canal Street NEW YORK

THEATRE CHALLENGES
COUNTRY IN LIGHTING

(Continued from page XI)

the cold blue early morn (say about four
o'clock, you know that morn when you
are coming home from the night before,
longing for your bed. I know times when
I thought 1 would never get there) con-
tinuing to get brighter and brighter, (now
I know I should be home, people are go-
ing to work) then the eastern skies burst
forth all their burning sunshine glory. (I
am home now. h — 1 from the wife.)
Issues a Challenge
Before I continue with the sunset, a
memory I had a night in Chicago a
few years ago, three of us landed some-
place way outside of Chicago in a taxi,
got short of money and skipped the taxi,
came back to the hotel in a street car
with people going to work. Xo more non-

Island type ticket booth of terra cotta at
the Leroy theatre, Pawtucket, R. I.

sense. From sunrise to sunset and on to
the calm soft quiet moonlight night. No
theatre in America can produce the light-
ing effects as done by the Leroy main
ceiling. This statement is a challenge.

More than 20,000 electric light bulbs are
used. We have installed a storage bat-
tery system for lighting theatre if the city
juice should fail.

All exit doors, box hangings, valance
and main curtains of velour.

The stage opening 50 ft. wide, 40 ft.
high, gridiron 86 ft. high. Stage has three
fly galleries and painter's bridge. Stage
has a modern equipment and the last

(Concluded on page XXXII

September 15, 1923

EXHIBITORS HERALD

XXI

Making the Theatre Fireproof-
Floor, Roof, Construction

By NORMAN M. STINEMAN

Associate Member. .American Society of Civil Ekgmeers

MENTION was made in my article.
"Fire-Resistive Classifications to
Guide Theatre Builders," published in the
BETTER THEATRES section of Exhibi-
tors Herald in the issue of July 21, 192:>,
of the slow but steady progress toward
the standardization of building construction.
The ultimate aim is to standardize approved
construction for various occupancies, so
that architects and owners will know what
must be built to produce a structure of
Grade "A," Grade "B," and so on. There
is no intention of carrying this idea to the
point of over-standardization, where fur-
ther progress will be blocked. The inten-
tion is rather to set certain standards of
performance, whereby various materials and
methods of construction must be able to
resist the standard fire and water test for
a certain length of time in order to re-
ceive a certain classification. This
method of classification was explained
more fully in my previous article, referred
to at the beginning of this paragraph.

Grade "A," it should be remembered, is
the highest practicable type of fire-resis-
tive construction, each succeeding grade
taking a step downward in ability to re-
sist fire. The previous article was con-
fined to walls and partitions. Floors and
roofs will now be considered.

Fireproof and Protected Floors

The problem of fireproof floors is a
complicated one. Expert knowledge is
required in their design; and. further-
more, the designer must consider cost and
weight as well as fire-resistance. Two
floors having equal fire-resistive ability
may differ greatly in cost and weight,

a fact that is too often lost from sight.

Floors can be built without the use
of any combustible material whatever,
with all metal parts completely encased
in fireproofing material. Another general
type is built without the use of com-
bustible material, but the metal is not
completely encased. Instead, it is pro-
tected with fireproofing materials above
and below. The latter is known as "pro-
tected construction."

Floors of "slow burning" construction,
in which timbers of heavy cross-section
are used, and floors of ordinary wooden
joist construction should never be used
in the construction of theatres.

Finish Should Be Fireproof

The first two of the foregoing general
classes are often built with a wooden
floor finish, but the fire hazard and the
cost and weight of the floor will be re-
duced if certain other floor finishing ma-
terials are selected. Besides, it seems
wholly illogical to build floors of fireproof
or protected construction in all their
structural parts and then to cover them
with a combustible floor finish.

Section 205 of the Building Code issued
by the National Board of Fire Under-
writers, in the chapter on "Construction
and Equipment of theatres" (including
motion picture theatres), reads as follows:

All floor surfaces shall be of concrete or
other incombustible material, and no
wooden boards or sleepers shall be used
as a ccvering for floors, seat platforms,
aisles, steps, landings, passages or stairs.

In section 206, in the same chapter,
appears the following:

No combustible doors or trim shall be
used in the auditorium, and none of the
walls or ceiling shall be covered with
wooden sheathing, wainscoting or other
combustible material.

The foregoing are two good rules to
follow, for it is of the greatest importance
that the least possible amount of com-
bustible material is used for any purpose
whatever, so that in the event of a fire
or explosion, as in the heating plant or
machine booth, there will be little or no
material to add fuel to the flames. Archi-
tects who specialize in fireproof con-
struction make it a point to eliminate
combustible interior trim as well as com-
bustible floor finishes, preferring to de-
depend on plastering and staining in-
stead. When trim must be used it may
be of metal.

Features of Fireproof Floor

The first structural essential of a fire-
proof floor is that all load-carrying parts
must either be entirely of fireproof mate-
rial or else all metal parts of such struc-
tural members must be completely en-
cased in fireproofing. At this point it
might be well to state that there is a vast
difference between fireproof material and
incombustible material. Metal, for in-
stance, is incombustible, but not fireproof,
for it softens and loses the greater part
of its strength at temperatures produced
by even an average building fire. Con-
crete and clay products are both incom-
bustible and fireproof, though not to the
same degree.

In reinforced concrete floors, good prac-

(Contintted on page XXIV)

Some Types of Fireproof Floors

NO COMBUSTIBLE. MATERIAL USED EITHER IN
THE STRUCTURAL PARTS, IN THE CEILING OR IN THE
FLOOR FINISH— ALL METAL THOROUGHLY PROTECTED

lo Plain Concrete Floor on cinder Fill

l4 ■■ t„

Cross- Section through floor

3. Concrete Joist and Hollow Ti lf_ Floor

•Cement mo*tar Floor finish

Wi:

LClay or concrete
Structural tile

:fVl^|^£

Section Through Slab

Girder
Section

2.JTypical R*eam-and-CtIRDER Floor

Cement Montar Floor Finish

■ i

ETAL LATH
^ PLASTER

Section Through
Slab and Beams

4. Concrete Joists and Removable Metal Cores

<s:'."hJ lb

Metal Lath
g Plaster

Section Through Slab

Girder Section

Girdcr
Section

XXII

BETTER THEATRES SECTION OF September 15, 1923

Small Theatre That Assures Constant Income

Plans of Majestic the-
atre, Milford, 111., being
erected for H. C. and
C. P. McDonough by
Leonard F. W. Stuebe,
architect, Danville, 111.,
which show revenue
producing possibilities
of a small town theatre.

On ground floor of
building is room for
four-chair barber shop.
Second floor is occu-
pied by lodge rooms.
Theatre proper has,
small stage and dress-
ing rooms. Projection
room is placed on mez-
zanine floor.

FROWT LLLVATIQN

PELlt-AT A0JOI*JJ/*G buiLPlMG

A I 5 1_ X-

B i-7-O I t)-M-

Al5 LI

RRRRRRRRRRRR RRRRRRRRRRRR FIEEilh

LobbY

5AE6E.R- Shop

- 7

Plan of First Floor.

Plan of 5lcl0jM d Floor.

September 15, 1923

EXHIBITORS HERALD

XXIII

Upplb. i
?ab.i or i

Upplr. Pact Ot Auditorium

PLA;V OF M1.1ZAHINL FLOOR.

sou Ca • l'o'

JLOAGITUDlrtAL .SLGTIOfl

A Better Theatre With Maximum
Revenue for the Small Town

By Architect LEONARD F. W. STUEBE, Danville, III.

Is there a village of one or more thousand inhabitants
in this broad land of ours, which does not have a motion
picture theatre? If so, we have never seen it. But what
sort of buildings are these village theatres? Are they
properly designed by competent architects? Do they have
artistic merit and create that subtle psychological effect
upon their patrons, that everything is happy and just
right? Are they planned so as conveniently to get the
maximum possible income from the available ground
space? Are they safe? Do they comply with the re-
quirements of the law? Are they properly ventilated?

We regret to admit that many of our village theatres
are architectural and structural monstrosities, both de-
signed and executed by the village carpenter. Often the
carpenter remodels a store room into a "picture show."
Such houses, in addition to rendering poor service to the
public, are a constant invitation to competition. The pub-
lic, instead of going to the movies and enjoying the fullest
measure of physical comfort, often goes in spite of a lack
of those comforts, safeties, and surroundings to which it is
entitled and which, if provided, have a tendency to increase
patronage.

The Majestic theatre, being constructed by H. C. and
C. P. McDonough at Milford, Illinois, shows the possi-
bilities for "Better Theatres" and maximum revenue, that
lie in the narrow twenty-five foot lot. The Majestic site
is a corner lot twenty-five feet wide by one hundred

twenty-three feet long. The auditorium seats two hun-
dred and sixty with two aisles as shown in sketch. If a
center aisle only is used, three hundred and twelve seats
are Frov'<led. A small stage, with dressing rooms for
theatricals and vaudeville is provided. On the ground
floor there is also a four-chair barber shop with toilet and
supply closet.

As a result of a bit of clever planning, the audience
for the first performance is discharged into the side street,
just a few steps off the main street while the audience
for the second performance is being admitted in the reg-
ular manner. This avoids confusion and saves much time.

There is only sufficient basement excavated, under
front portion of building to provide space for fuel, heating
plant and men's toilet.

The mezzanine floor provides an ample projection room
with outside air and light, and also transformer room and
office, both well lighted and ventilated.

The entire second story is used as quarters for the
local K. of P. lodge. The second story is the cheapest
portion of the building. It affords constant revenue and
adds dignity to the building. It is suitable for a wide
variety of uses, besides lodge purposes. The front stair
and the rear service stair to second floor are convenient
and at the same time very compact, causing no inconve-
nience on the main theatre floor.

XXIV

BETTER THEATRES SECTION OF September 15, 1923

Insist On Condensers
Packed Under This
Label

ESCO r.1?! -

CONDENSER

v. Ground in France Especially for

Exhibitors Supply Company; Inc

None Genuine Unless Packed in Boxes With This Label
and Etched "Esco France" on the Edge of the Condenser.

Made of Faultless Optical Glass.

Free from imperfections.

Ground to perfect spherical surface.

Highly polished.

Accurately Centered.

Free from Striae.

Heat Resisting.

Will not change color.

Order from your dealer, or send your order direct to our
nearest branch.

Piano Convex, any focal length $1.50

Meniscus, any focal length 2.50

Bi-Convex, any focal length 2.50

Above prices are on 4%-inch diameter Condensers only.

Exhibitors Supply Company

GENERAL OFFICES AND CHICAGO BRANCH
825 So. Wabash Ave., Chicago, 111.

715 Wells St., MUwaukee, Wis. 128 W. Ohio St., Indianapolis, Ind.

3315 Olive St., St. Louis, Mo. 221 Loeb Arcade, Minneapolis, Minn.

Making Theatre Fireproof,
Roof, Floor Construction

(Continued from page XXI)

tice requires a certain thickness of con-
crete outside of the steel reinforcement
nearest the surface. The Final Report of
the Joint Committee on Concrete and Re-
inforced Concrete, long used by structural
engineers and architects as the standard
to be followed, recommends a thickness
of concrete outside the steel nearest the
surface, of 2 inches on columns and
principal girders, V/i inches on beams,
and 1 inch on floor slabs. The same
amount of protection is required in the
building code recommended by the Na-
tional Board of Fire Underwriters, as well
as in the building codes of many cities.
Copies of this Final Report can be ob-
tained from C. L. Warwick, Secretary of
the Joint Committee. 1315 Spruce street,
Philadelphia, Pa.

Booklets Are Available

The National Fire Protection Associa-
tion, 40 Central street, Boston, Mass., in
its 42-page booklet, "Fire-Resistive Con-
struction,'' states under the heading
"Floors and Roof Construction" that
"Reinforcement used in floor or roof con-
struction shall be protected by at least
one inch of concrete fireproofing." The
building code issued by the Industrial
Commission of Wisconsin specifies l]/2
inches of concrete protection for reinforc-
ing steel in columns and principal girders,
one inch in beams and one-half inch in
floor slabs. Consequently the specified
thickness of concrete outside the reinforc-
ing steel in re nforced concrete construc-
tion is less in the N. F. P. A. booklet
and in the Wisconsin building code than
in the two publications mentioned in the
previous paragraph. In view of the gen-
eral use of the Final Report of the Joint
Committee, and its agreement with the
N. B. F. U. code, the safest practice is
to provide the protection that it recom-
mends. In cities having building codes
the requirements of the code must, of
course, be considered.

For the protection of structural steel
members, such as columns and girders,
concrete is the most universally used ma-
terial, and common practice requires a
thickness of 2 inches of concrete outside
the extreme edges of the metal.

Protection of Structural Steel

Where the fireproofing around struc-
tural steel is a material other than con-
crete, the thickness required by various
building codes varies considerably. The
Wisconsin code requires a minimum of 3
inches on columns, 2 inches on principal
girders and 1^4 inches on all other struc-
tural parts. These same thicknesses of
protection are specified in Section 112 of
the building code issued by the National
Board of Fire Underwriters, so that this
may be considered as standard practice,
subject, of course, to the requirements
of the building code of the city in which
the proposed building is to be located.
The N. B. F. U. code further specifies
a protection of 3 inches of concrete or 4
inches of other material for steel columns
and girders in the exterior walls of build-
ings, this greater thickness being re-
quired because of possible outside ex-
posure to fires in nearby buildings.

Effective Fireproofing

The effectiveness of concrete as a fire-
proofing material has been demonstrated
many times in fires. In March, 1922, I
had the opportunity of inspecting the en-
tire damaged section of the Burlington
office building in Chicago, two days after

September 15. 1923

EXHIBITORS HERALD

XXV

a severe exposure fire had burned out
the contents of the upper eight stories of
that 16-story building. The fire origi-
nated in a large building across the street.
So great was the heat that wire glass
was melted, marble interior wainscoting
was calcined and warped, practically all
of the hollow tile partitions were com-
pletely demolished, probably due to ex-
treme expansion, and the wooden floor
finish was completely consumed. Even
the imbedded wooden floor sleepers were
completely burned out of the concrete
floor slab. In the presence of all this
heat the interior columns, which were
protected by a minimum of two inches
of concrete, did not suffer the slightest
structural damage. In several places con-
crete had been knocked off the corners of
the columns for the purpose of examining
the steel, but even the paint on the steel
was not affected. Although the monetary
loss resulting from the fire was great,
the fact remains that the structural load-
carrying parts of the Burlington build-
ing suffered no damage.

Fireproof Floors and Finishes

Our illustration shows a few types of
fireproof reinforced concrete floors more
commonly used. Most of these types are
suitable for theatre buildings for floors
over basements and for flat root con-
struction.

In smaller buildings it is probable that
the larger part of the auditorium floor
will have no basement under it, and in
that case the best and most permanent
floor will be concrete placed on a well-
compacted fill.

The most suitable floor finish for the
entry and lobby is terrazzo. This is in
reality a concrete floor finish in which
specially selected aggregates are mixed
with Portland cement. When properly
constructed it is highly resistive to wear
and is easily kept clean without becoming
slippery. Specifications for laying ter-
razzo floors may be obtained from the
Portland Cement association, and it is
hardly necessary to repeat them here.
It will be sufficient to state that by using
mineral coloring material and chips of
different colors, shapes and sizes, an in-
finite variety of color and mosaic effects
may be obtained. Borders and patterns
of contrasting colors can readily be
worked out by placing boards in the
proper position when the main body of
the floor is laid and later filling in the
vacant places thus provided with a mix-
ture of the desired color. Joints that
are hardly noticeable can thus be ob-
tained. Although much larger areas have
been laid successfully, it is best to lay
terrazzo blocks not over ten feet square
in order to provide properly for expan-
sion and contraction.

Colored Cement Floor Finish

For the auditorium the best and most
economical floor finish available is Port-
land cement mortar laid directly on the
concrete structural slab. Mineral colors
may be added to produce any shade or
color desired, and concrete floor hard-
eners may be added if necessary. How-
ever, the wear is not at all severe, so that
hardeners are not necessary if the ce-
ment mortar finish work is given care-
ful supervision. In the aisles it may be
desirable to provide an additional cover-
ing such as a strip of cork carpet or
similar material, glued to felt paper,
which in turn is glued directly to the
concrete floor.

While the use of colored cement floor
finish is constantly increasing, the proper
method of placing it is not so generally
understood as in the cast of terrazzo
floors. For that reason it will not be out
of place to mention a few of the rules to

(Continued on page XXVI)

EXCHANGE MANAGERS!

The Bell & Howell Standard Automatic Film Splicer
solves the problem of furnishing your exhibitors with 100C(
prime prints. Only this machine affords the greatest pos-
sible film inspection efficiency and at a 50r( labor saving.

It further minimizes film handling expense by produc-
ing splices that eliminate inserts, reprints and other evils
so long identified with the antiquated and faulty hand-
made patch. You can ill-afford the luxury and waste of
the inefficient hand splicing methods of twenty years ago,
the grief of which will be dispelled when you install the
Bell & Howell Standard Splicer.

B. a H. Automatic Standard Film Splicing Machine equipped with full width Sprocket
Hole Splicing Cutters. Automatic Retarding Film Reel Holder and
Rewinder for special use of Film Exchanges

Eventually you will equip with this machine just as
many exchanges have already done. WHY? Because it
will mean INCREASED REVENUE through eliminated
waste, and thoroughly SATISFIED CUSTOMERS.

AN INVESTIGATION WILL CONVINCE YOU. /

Symbolic of M^ffi^ \. Superiority ^/ ^

yy A*

Designers of the only com- S\x*
plete line of Standard Cine- ✓'•s0
machinery for all purposes. / ^ ••'

Bell & Howell Co. /<f / .><>%

Main Office and Factory: y «JL^ C0'*^"*

1801-15 Larchmont Ave.. Chicago ✓ ^ » 't

Branches: ✓ *w<& Vv* ■•' &

NEW YORK S J? o .j?

HOLLYWOOD / ^ V ^ > *»%

XXVI

BETTER THEATRES SECT

ION OF September 15, 1923

THE

BmrD

PROJECTOR

DISTRIBUTORS

BAIRD MOTION PICTURE
PROJECTORS

CINEPHOR
MOTION PICTURE
LENSES

COMPLETE STOCK SPERRY

HIGH INTENSITY SUN-
LIGHT ARC LAMP PARTS

CINEPHOR PARABOLIC
CONDENSERS

OUR DEALERS WILL SHOW YOU OR WRITE DEPARTMENT H

BIRKHOLM & De HART

111 West 42nd Street

New York City

Are You Fighting Your Orchestra?

wr,.

The ' Chicago'

The illustration above shows
clearly the decorative and
effective construction of the
"Chicago," type of orchestra
stand — the construction
which makes possible the
complete elimination of "pit
glare."

Write for a descriptive book-
let telling how your presen-
tation of the picture can be
bettered by proper orchestra
equipment.

If you are using a type of orchestra
stand which gives off a glare of light
from your pit, you are deliberately
dividing the attention of your audi-
ence— preventing your patrons from
concentrating on the picture.

The GALLAGHER ORCHESTRA
MUSIC STAND eliminates this
glare absolutely. It is so constructed
that the musician gets better light
and does not interfere with your pro-
jection in any way. And this is why

BALABAN & KATZ

leading showmen of the country, have
equipped all of their houses with
GALLAGHER ORCHESTRA
MUSIC STANDS!

GALLAGHER
Orchestra Equipment Co.

3235 Southport Avenue

Chicago, Illinois

(Continued from page XXV)

be observed. More detailed specifications
will be furnished by the Portland Ce-
ment association.

Only mineral coloring pigments should
be used, as other pigments fade rapidly
and reduce the strength of the cement to
a marked degree. Mineral colors vary in
quality and show a tendency to fade, de-
pending on their quality.

Quantity of Coloring Material

The amount of coloring materials added
should not exceed 5 per cent by weight
of the cement for heavy traffic floors, as
larger quantities may affect the strength
of the mortar or concrete to an injurious
extent. For light foot traffic floors and
for ornamental borders, 10 per cent may
lie used and will produce deep shades.
Different shades of color can be obtained
by varying the amount of coloring ma-
terial or by mixing two or more colors.

Red oxides of iron produce the most
permanent red tints. Venetian red
should be avoided, as it tends to run and
fade. Manganese oxide is probably the
best material for black, although a high
grade of lamp black or carbon black is
generally satisfactory. Common lamp
black should not be used.

The intensities of shades produced by
mineral colors will be slightly increased
if the materials are mixed for a longer
time than required for ordinar>r work.
It has also been suggested that an applica-
tion of a solution of magnesium fluo sili-
cate or sodium silicate may be effective
in setting the color in the concrete and
checking a tendency of the color to fade.

Cost of Floor Finishes

The cost of floor finishes cannot be
stated in actual figures, because of the
great variation of building costs in dif-
ferent localities. The really important
consideration is the relative cost of one
finish as compared with another. An im-
portant contribution to this subject ap-
pears in a booklet published by Oliver H.
Bartine, a well-known hospital consult-
ant of New York City, with offices at 152
Lexington avenue. Mr. Bartine has ar-
ranged various floor finishes in the fol-
lowing order of relative hrst cost, the ma-
terial of highest cost being named first:

1. Marble

2. Cork Tile

3. Rubber Tile

4. Tile (Clay, Ceramic, Encaustic)

5. Mosaic Tile

6. Slate

7. Terrazzo

8. Composition Flooring

9. Wood, Hard Maple

10. Asphalt

11. Linoleum, Cork Carpet

12. Portland Cement Mortar Finish.

Where the roof span is not too large
for ordinary girders and reinforced con-
crete slabs, the construction is not essen-
tially different from floor construction,
except that the loads to be supported are
lighter. The roof in such a case will be
flat, and if the roof slab is of reinforced
concrete the final covering material may
be placed directly on the slab. Built in
this manner, the roof will contain no
combustible material and all metal used in
its structural parts will be thoroughly
imbedded in fireproofing material.

It the roof span is so great as to re-
quire steel roof trusses it will not be prac-
ticable to imbed the steel in fireproofing
material, but the roof can nevertheless be
built without the use of combustible ma-
terial and the steel trusses can be fairly
well protected underneath by a heavy
ceiling of metal lath and Portland ce-
ment plaster.

Unfortunately the use of roof boards
over trusses is a practice that is all too

September 15, 1923

EXHIBITORS HERALD

XXVII

common. The boards are covered with
nothing more than a thin coat of roofing
material, so that they readily catch fire
when exposed to a fire in a nearby build-
ing. The burning boards soften the steel
in the upper chords of the trusses and
may cause a collapse of the roof because
of the weakened condition of the steel.
An Efficient Roof Covering
A much better roof covering, one that
is fireproof in itself and protects the roof
trusses from the heat of outside fires, is
a thin precast slab of reinforced concrete,
roughly 2 feet by 5 feet in size, sup-
ported on light steel purlins spaced about
4 feet apart. The purlins are supported
in turn by the trusses. The precast slabs
referred to weigh not over 18 or 20
pounds per square foot. They are manu-
factured under factory conditions, which
is merely another way of saying that they
are made under careful supervision that
insures a high-grade product. These
slabs arc made in various parts of the
country by several large companies listed
in "Sweet's Catalog." a publication found
in every architect's office, and in which
details of the construction may be seen.
They are by no means a new product,
for they are in successful use on many
hundreds of large buildings all over the
country.

Suggest Expert Aid

Theatres can be constructed in such a
manner that the fire hazard will be elimi-
nated. They will cost a little more money
than a so-called "semi-fireproof" building,
but the increased cost will be surprisingly
little if the owner has the wisdom to
have his plans prepared by an architect
or structural engineer who specializes in
fireproof construction. When your nerves
are all out of sorts you go to a nerve
specialist in preference to a physician
following general practice. Likewise, when
you want a fireproof theatre you should
go to a specialist in fireproof theatre de-
sign and construction.

New Projects

Harvey, 111. — Construction has just
started in this city of a new theatre for
Fitzpatrick-McElroy, 202 South State
street. Chicago, which will have a seating
capacity of 1.000. Paul T. Haagen, 155
North Clark street, Chicago, is preparing
plans.

Paragould, Ark. — A new theatre is to
be erected in this city to seat 1.000 and
cost $75,000. Construction has been held
up temporarily but bids will be revived
again as soon as prices adjust themselves,
according to Estes W. Mann, architect,
618 Madison avenue. Memphis, Tenn.

Washington, D. C— R. F. Beresford,
Southern Building. Washington, D. C,
has completed plans for a new theatre
for the Allan E. Walker Investment Com-
pany, Washington, D. C, to be erected at
14th street and Florida avenue. This
theatre will seat 1.700 and cost $325,000.
Construction has not yet started.

New York, N. Y. — Plans have practi-
cally been completed by Architects C. W.
and George L. Rapp. 190 North State
street, for the twenty-five story office and
theatre building for Famous Players-
Lasky Corporation, which will occupy a
site in Broadway from 42nd to 43rd
streets. The theatre will seat 4,000. The
estimated cost of this project is $9,500,000.
*

Chicago, 111. — Preparation of plans for
the new Balaban & Katz theatre, to be
erected at Broadway and Lawrence ave-
nue, Chicago, has been started by Archi-
tects Rapp & Rapp. 190 North State
street. Chicago. This theatre will have a
seating capacity of 5,500.

Here is a better way to heat and
ventilate your theatre — use the
Skinner Bros. Direct-fired Heat-
ing System. This heater does
double duty. In summer it can
be used as a ventilator — in winter
as a heater and ventilator com-
bined. It burns coal, coke, wood,
oil or gas. It is absolutely odor-
less. It does not raise dust. Easy
to install— economical to operate.
We also supply a Steam-coil
Type S. C.

Guaranteed to Heat and Ventilate Your Theatre

The Skinner Bros. Heater is guaranteed to keep every part
of your theatre always comfortably warm — also to supply
fresh pure air in your auditorium.

It is built on an entirely new principle. Uses no bulky system
of outside pipes or ducts to distribute air. Your aisles and
walls are not cluttered with pipes and fittings. Everything
is clear and unobstructed.

Investigate this heater now — send for catalog F-5 — state
whether you have a steam supply available.

SKINNER BROS. MANUFACTURING CO., INC.

Main Office and Factory: 1474 South Yandeventer Avenue, St. Louis, Mo.
Eastern Office and Factory: 140 Bayway. Elizabeth, N. J.

Boston 445 Little Bldg. Buffalo. 702 Morgan Bids. Chicago. 1703 Fisher Bldg.
Cleveland. 612 Marshall Bldg. '

Cincinnati. 1050 Hulbert St. Wash., D. C. 714 Evans Bldg. Phila.. Pa.. 1711 Sansoni St.
Oliver Schlemmer Co. U. D. Seltzer Haynes Selling Co.

New York. 1702 Flatiron Bldg

Pittsburgh. 8 Wood St.
Pittsburgh Heating Co.

Detroit. 308 Schcrer BUIg.

Spokane. 409 First Ave.
H. B. DeLong Co.

SMiaierBros.

|& HEATING SYSTEM

159

BETTER THEATRES SECTION OF September 15, 1923

The Box Office
Tells the Story

YOU know that patrons bring their money
to the theatre which offers them the most
attractive, comfortable furnishings and the
best entertainment. These two factors have
most to do with the success or failure of any
house.

When selecting your furnishings be sure
that your chairs are the kind that lend com-
fort to your patrons. Uncomfortable patrons
cannot enjoy entertainment, however good the
latter might be. Uncomfortable patrons will
not "repeat" at your box office. And "re-
peaters" are necessary to make any theatre
successful.

Heywood-Wakefield chairs possess the
maximum in comfort, beauty and structural
strength. They are products of master crafts-
men who have the 97 years' experience of
their company to guide them.

Most of the' largest baseball parks and many
of the finest theatres are furnished with Hey-
wood-Wakefield chairs.

WOOD CHAIRS
REED AND FIBRE FURNITURE
BABY CARRIAGES
FLOOR MATTING
COCOA BRUSH DOOR MATS-
SCHOOL DESKS

WAREHOUSES

HEYWOOD-WAKEFIELD COMPANY

Britimore, M<L
Buffalo, N. Y.
Chicago, IU.
Kansas City, Mo.
Los Angeles, Cal.

Boston— Winter Hill

New York, N. Y.
Philadelphia, Pa.
Portland, Ore.
San FrrncUco, Cal.
St. Louis, Mo.

YOUR SECOND THEATRE-
LARGE OR SMALL HOUSE?

(Continued from page VII)

contractor his percentage on all this addi-
tional cost, — in other words, pay him a
bonus for his mistake, a small induce-
ment, for. saving and careful work on
the part of the contractor.

Letting a straight contract on your
theatre is probably the safest way to
build, as it gives you a set cost to figure
on, but for this safety you pay, as the
contractor must assume all risks and re-
sponsibilities under this method, and he
will naturally figure the work high
enough to give himself an ample margin
against .loss through rising material
markets and unsettled labor conditions.
In letting your building in a straight con-
tract the contractor agrees to complete
and deliver your theatre to you, ready
for occupancy, for a certain set sum,
with or without reservations, as the case
may be.

Tells Best System

In our years of experience, however,
we have found the most satisfactory
method, and the one fairest to all con-
cerned, is to let the contract on the basis
of a guaranteed cost. Under this plan
it is agreed that the contractor shall re-
ceive a certain fixed sum for his services,
and if the cost of the building goes above
a stipulated amount the contractor for-
feits from 25 per cent to 50 per cent of
the excess cost, which is deducted from
his fee as a penalty. On the other hand,
if the cost runs under the sum stipulated
the contractor receives from 25 per cent
to 50 per cent of the amount saved as a
bonus for his efforts, in addition to his
fee.

This is quite an inducement to a con-
tractor to procure the best and lowest
bids possible, and to save the owner
money whenever he can without detri-
ment to the work.

After the contract is awarded the sub-
bidders (by sub-bids we mean such items
as steel, terra cotta, plastering, etc.,)
often are ready to make attractive quota-
tions on material to the successful con-
ractor, considerably below the general
sub-bids handed to all the contractors fig-
uring the work before the general con-
tract is awarded. Under the penalty and
bonus clause of the guaranteed cost
method of contract letting, this saving
comes into the owner's pocket as well
as the contractor's, instead of becoming
wholly the contractor's gain.

Expediting The Work

One way in which you can expedite
the work on your theatre is to take bids
and let contracts, in advance of letting
the general contract on the building, on
such items as structural steel, terra cotta,
or any other material which is apt to
cause delay because it requires special
manufacture. This allows this material
to be in the making while the other pre-
liminaries of building are under way,
and not only makes sure your material
will be ready at the proper time, but
sometimes allows it to be manufactured
at a dull season for the material men,
with a resulting saving.

We will pass over methods of theatre
construction, as this phase has been cov-
ered in a previous article, but in passing,
let us reiterate the value of a regulation
stage in your new theatre, or, if you have
a full stage in your present house, at

September 15, 1923

EXHIBITORS HERALD

XXIX

least provide a small stage in your second
playhouse.

Keep the interior of your theatre fairly
plain, and let the decorations and drap-
eries give the house a dignified and refined
finish. So many theatres are overdone,
and so much money has been spent on
over-embellishments which are entirely
lost on the audience at large, and which
sometimes seem in questionable taste to
the few observing ones. A dignified, yet
homelike, interior, with the decorations
well executed, and with attractive furnish-
ings, will always wear well.

Probably your experience in building
your first theatre was such that much of
this advice as to methods of building
procedure is unnecessary, but if you ac-
quired your first theatre after it was built,
or are unfamiliar with the short cuts of
building, possibly some of these ideas
may be utilized in the planning and erec-
tion of your second theatre.

Second House Forestalls Competitor

In conclusion, if you know your com-
munity needs a second theatre, don;t sit
back in smug self-satisfaction, thinking
you control the theatrical situation in
your town, or some morning you may
find that opposition has come in over-
night, and that you have a long, hard
struggle before you, involving price cut-
ting, and all the tricks of the trade, to
say nothinsr of ill will. Far better to fore-
see and forestall such a situation bv
building a second theatre yourself to
meet the increasing needs and demands of
the film loving patrons of your commun-
ity.

New Projects

Memphis, Term. — Plans have been
completed by Architect Charles Deas,
Goodwyn Institute building, Memphis for
a theatre for F. Suzore. to be erected at
Jackson avenue which will seat 800 and
cost $40,000. Construction has recently
started.

Harrisburg, Pa. — Architect C. Harry
Kain. 317 Chestnut street, Harrisburg.
has completed plans for a convention hall
for the Brotherhood's Relief and Com-
pensation Fund, to be erected at Sixth
and Maclay streets, Harrisburg. The hall
will seat 4,200 and cost approximately
$1,000,000. The corner stone of the struc-
ture was laid August 22.

Chicago, 111. — Plans are being prepared
by John Eberson, 212 East Superior
street. Chicago, for the new theatre to be
erected at 79th and Halsted street for
National Theatres Corporation, 7544 Cot-
tage Grove avenue, Chicago.

St. Louis, Mo. — Roof trusses are being
placed on the Tivoli theatre here, being
erected on Delmar avenue. Henry L.
Newhouse, 4623 Drexel boulevard, Chi-
cago, is architect.

Lexington, N. C. — Architect Harry
Barton, Greensboro, N. C, is completing
a theatre in this city for Lexington The-
atre Company which will seat 1,200 and
cost $190,000. Mr. Barton is also com-
pleting a theatre for the city of High
Point, N. C, which will seat 1,000 and
cost $150,000.

Boston, Mass. — Plans are being com-
pleted by C. Howard Crane, 200 Devon-
shire for a theatre for Tremont Realty
Corporation which will cost $1,500,000.
*

Washington, D. C. — Construction is
under way here of the new Ambassador
theatre which will cost $1,000,000. C.
Howard Crane, 345 Madison avenue, New
York City, is the architect.

PROVEN WORTH

AN evenly illuminated screen, steady,
flickerless light, maximum illumination
with minimum cost are the features which
are making incandescent lamp projection
universally accepted as the modern light
source in the up-to-date theatres throughout
the United States.

There is no other proven method of
projection which gives equal economy, qual-
ity of screen illumination and ease and de-
pendability of operation.

The progressive exhibitor will not over-
look the opportunity which incandescent
projection offers as a means of securing per-
fect projection and a satisfied patronage.

The Edison Mazda motion picture lamp
is now being used by hundreds of exhibitors.

There is a proper Edison MAZDA lamp for every require-
ment of the theatre; i. c, projection, marquee and sign; lobby
and auditorium, stage, etc.

EDISON LAMP WORKS

OF GENERAL ELECTRIC CO.
HARRISON, N. J.

Scenery- Picture Sets
Draperies

Velour and Velvet Curtains

"Dependable Service'

NOVELTY SCENIC STUDIOS

220 West 46th Street New York

FRAMES!

Send for circular showing
stock numbers.

Special sketches made with-
out obligation.

We rejuvenate your lobby
at small cost.

Consolidated Portrait
and Frame Company

225 No. Green St. CHICAGO

XXX

BETTER THEATRES SECTION OF September 15, 1923

KAUSALITE

Ample

I Illumination

No
Glare

Your 1 'fussy" patrons will like this aisle light

It provides ample illumination so that they can easily get in, or out of
their seats, no matter how dark the rest of the theatre may be. Yet there
is no glare! Absolute eye comfort and clear vision is thus assured to
patrons viewing the picture.

You will like Kausalites as in finish and design they harmonize with
the beauty and interior refinement of the world's finest theatres. And
lamp breakage is practically eliminated! Send for booklet that explains
why. There is no charge.

Kausalite Manufacturing Company

6134 Evans Avenue
Chicago, 111.

After You Agree—

that exceptional theater lighting as used by the most successful theaters
everywhere is profitable, adding both to the permanent prestige of the
house and to its immediate profits —

It Is But A Step-

to the unanimous choice of a Major System of Theater Lighting Con-
trol to give those beautiful lighting effects both on the stage and in the
auditorium. The reason is not that well over one hundred of the
country's most magnificent theaters are Major Equipped, — but that the
the Major System is the most practical for all sizes and types of theaters.

It does more for you at less ultimate cost than other kinds
and profits you more at the box office.

The Major System is of unit construction, extremely flexible
in both construction and operation, occupies less stage space,
is noiseless and flashless, capable of extended remote control
for any desired number of points and with any desired group-
ing of lights. It cannot injure the electrician or anyone else,
neither can it damage itself by being carelessly handled.

If you are interested in the equipping of a new theater or the reconstruc-
tion of an old one you should have "The Control of Lighting in Theaters"
a ncic and elaborate bool^ on the subject. Sent Free upon request.

&rank didam

ELECTRIC COMPANY

ST LOUIS

District Offices: Detroit, Dallas, Minneapolis, Kansas City, Cincinnati,
Cleveland, New Orleans, Chicago, San Francisco, Los Angeles, Seattle,
Pittsburgh, Boston, Philadelphia.

THIS BOOK

contains a basis of standard-
ized practice in theatre and
auditorium lighting and sup-
plies blue print charts, com-
plete specifications and a
great fund of useful informa-
tion. It will be sent free of
charge, upon request.

Theatre
Construction
News

New Projects

White Haven, Pa. — Tilghman Moyer
Company, 824 Hamilton street. Allen-
town, Pa., has completed plans for a
community theatre for White Haven
which will seat 650 and cost about $70,-
000. Construction has not yet been
started. The same firm has just com-
pleted a theatre at Lehighton, Pa., for
Beyer Theatre Company of Lehighton.

Erie, Pa. — Plans have been started by
Architect Geo. E. Eichenlaub, Commerce
Building, Erie, for a theatre for this dis-
trict which will seat 1,200. All materials
and equipment will be purchased by the
architect. Mr. Eichenlaub also has plans
near completion for a theatre for the
Buffalo territory for Frank Gitrovski
which will seat 600.

Zanesville, O. — A theatre to cost in the
neighborhood of $15,000 will be erected
at 614 Putnam avenue in this city. The
project is being sponsored by local men,
Fred F. Conway, W. H. Weller, Charles
H. Bott, James Reed and L. H. Williams,
who have organized Zane Theatre Com-
panv.

Trenton, N. J. — Work of remodeling
and enlarging the theatre for Stacey
Amusement Company, Trenton, has been
started by William W. Slack & Son, 144
E. State street, Trenton. The seating
capacity will be increased to 1.200 and
the cost of remodeling is estimated at
$30,000.

Kansas City, Mo. — Excavation has been
started for a theatre at Seventy-fifth and
Washington streets, Kansas City, which,
according to the plans of Architect S. B.
Tarbet, Kansas City, will seat 750 per-
sons and cost about $50,000.

Kansas City, Mo. — Construction has
started on a new school here at Hunter
avenue and Broadway which will seat
2.000 and cost approximately $300,000.
The building will have a completely
equipped auditorium with stage and bal-
cony, picture booth. color lighting,
dimmer, orchestra pit, dressing rooms,
lobby, ticket office and, in fact will be as
complete as any modern theatre. Edgar
P. Madorie, Republic Building, Kansas
City, Mo., is the architect.

Sheboygan, Wis. — Plans have been
completed by Architect Edward A. luul,
Security Bank Building, Sheyboygan, for
a theatre for a local company to be
erected in this city. This project was
to have been started
been postponed until
for a theatre seating
$225,000.

this year but has
1924. Plans call
1,800 and costing

Grand Rapids, Mich. — Construction of
a theatre at Prospect and Michigan which
will seat 800 has been started for Howard
Reynolds, 1212 Broadway, N. W. Grand
Rapids.

(Further late reports on new projects will
be found on other pages in this department)

September 15, 1923

EXHIBITORS HERALD

XXXI

EASTMAN
POSITIVE FILM

Eastman Film, both regular and
tinted base, is now available in
thousand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

XXXII

RETT

ER THEATRES SECTION OF September 15, 1923

MANAGERS

with experience in quickly handling the
crowd on busy days and who have the com-
fort and convenience of their patrons at
heart, are installing

ever increasing num-

directional signs
hers.

These exceptionally handsome illuminated
signs are pointing the way to REST
ROOMS, SMOKING ROOMS, CHECK
ROOMS, NURSERIES. AISLES, TELE-
PHONE BOOTHS. ETC., in the latest and
best theatres.

They can be installed quickly anywhere.

pro LOGSS 1 ■ ^1

A-

Write for Illustrated Folder

FRANK E. PLOWMAN CO.

402 North Michigan Avenue
CHICAGO

Supreme Direct-Fired Blower Type Heater
at the Liberty Theatre, Mexico, Mo.

A Satisfactory and Economical Solution
of Your Heating Problem.

The Supreme system is a patented heat
to air method of heating, coal fired,
without radiators, steam or water pip-
ing.— Heats uniformly and quickly. —
No radiators or other obstructions in
the auditorium. — Lower fuel costs and
maintenance expense. — Provides ven-
tilation winter and summer. — Requires
no skilled attendant for its care and
operation. — No danger of freeze-up,
nothing to get out of order. — Cost of
installation 35% to 50% lower than
steam or hot water.

// you have a heating problem
write us today.

Supreme Heater & Ventilating Corp.

Engineers & Manufacturers 1522 Olire St., Si. Louis. Mo.

Challenges Country With
Its Lighting Effects

{Continued from page XX)

word in stage arrangement. Same for
electrical equipment.

Special attention was given to the dres-
sing rooms. Each dressing room is decor-
ated with dainty draperies and other ac-
cessories. Each tier has its own private
toilets and shower baths. Basement has
large music room, also animal room. In
basement is also room for a nursery,
large enough to install miniature mena-
gerie, sand piles and chutes for the chil-
dren when their parents are enjoying the
performances.

Seats in the auditorium are 32 inches
back to back and 20 to 22 apart, balcony
34 inches back to back, 20 to 22 apart.
Heating and Ventilating System

Heating and ventilating and cooling,
the split system. All fresh air taken from
outside and run through air washer and
purified for heating in winter and cooling
in summer. Fifty-five thousand cubic ft.
of air a minute driven into the theatre
and 42,000 exhausted. Air driven through
plenum tunnels under auditorium and
located at aisles and distributed through
mushrooms outlets for heating and cool-
ing and through fronts of cross aisles in
balcony.

To my knowledge there is only one
theatre in the country that has this tunnel
and cross aisle scheme.

The stage heating and ventilation is
absolutely new. Every stage has drafts
which is uncomfortable for the perfor-
mers. We have eliminated all drafts by
using a recirculating system of heating.
All air is driven by blower through ducts
above the fly galleries and pulled down to
stage floor at front, through to blower
again making a continual circulating. The
volume and velocity of air on stage the
same as auditorium.

We spent thousands of dollars extra
for this system of heating on stage. It
has worked perfectly. We have driven a
well to supply water to the air washer.
This was done especially for the summer
months to cool the air down to 70 degrees
in the theatre.

The last hot spell we had in June
proved our system not only perfect but
wonderful in operation. With the hot
air entering our cooling chamber at 95
degrees, it was washed pure and cooled
25 degrees. Our theatre was 72 degrees
inside. This as fine as anything in the
country. In my next article I will go
deeper into heating and ventilation.
Chairs for Short-legged People

All our chairs were made special in
regards to height. Our chairs are 15
inches from the floor instead of 16lA
inches and 17 inches as the average seat
in theatres are. This was done especially
for short-legged people which predomin-
ate. A short-legged person's feet cannot
touch the floor in the average theatre. A
long-legged person can sit on any seat
high or low and be comfortable, not so
with short-legged people. I cannot for
the life of me see why theatre owners
have gone on building theatres and con-
tinuing to install chairs, disregarding the
comfort of short-legged people. Another
feature that adds to make comfortable
seating is to step two-thirds of the audi-
torium floor.

STAGE LIGHTING

MUSIC STANDS

AND

Motion Picture Apparatus

Full Particulars Sent on Request

CHICAGO CINEMA
EQUIPMENT CO.

820 So. Tripp Ave.
Chicago, 111.

Snaps On — and Your Electric
Sign Is Colored

A bright, snappy color that
stands out among other
color signs. RECO Color
Hoods pay for selves with-
in a > ear. Prices are down.
Write for bulletin.

ELECTRIC COMPANY k/^^P

Mfrs. of Reco Molars, Flashers, Food Mixers, Etc.
2651 W. Congress Street CHICAGO

Hits the Music,

ORCHESTRAL ORGAN

5 So. Wabash Ave.

Chlc«

MAILING LISTS

MOVING PICTURE THEATRES

2- ,776 Moving Picture Theatres, per M . . $5.00
674 Legitimate Theatres, per M . . 7.50
327 Colored Moving Picture Theatres . . 5.00
1 -059 Film Exchanges . . . .10.00

163 Manufacturers and Sti dios . . . 3.00
41 1 Moving Picture Mach. & Sup. Dealers 4.00

A. F. WILLIAMS

166 W. Adams Street CHICAGO

BULL DOG

*) FILM CEMENT

JLLDOft "the old reliable"

T C£KfJfT|

f^B9 Your Supply Dealer has It

WANTED

Agencies in Canada to handle motion picture
and electrical equipment.

R. B. BURKO

Albee Building, Mayor St. Montreal

September 15, 1923 EXHIBITORS HERALD XXXIII

Above is shown 12-foot art glass panel which takes place of main chandelier in center of dome of the Leroy theatre, which
John F. O'Malley, designer of the Leroy believes is first in the country and is 100 per cent improvement over center chande-
lier as it gives softer glow of color lighting and does not detract patrons in balcony. To right is a view of proscenium
arch which has cove lighting back of beam on face of arch and also at top of entablature. A complete description of the
Leroy theatre starts on page XI.

Astonishing achievements in motion picture exhibition
were only ideas a short while ago. IDEAS spurred manu-
facturing genius to undreamed of accomplishments in the per-
fection of theatres. Successful management IDEAS abound
in the manufacturers' advertisements. Read them.

Advertised in The

BETTER THEATRES SECTION

(If you desire something not listed here, Exhibitors Information and Catalog
Bureau on the following page will get it for you.)

AISLE LIGHTS
Kausalite Mfg. Co.,
6134 Evans Ave., Chicago.

CARBONS

National Carbon Co.,
Long Island City, N. Y.

COIN CHANGER

Lightning Coin Changer Co.,
844 Rush St., Chicago

CONDENSORS
M. Major Co.,
303 Fourth Ave., N. Y. C.
Exhibitors' Supply Co.,
825 S. Wabash Ave., Chicago

DIMMERS
Cutler Hammer Mfg. Co.,
Milwaukee, Wis.

DRAPERIES

Louis Kuhn Studios
293 8th Ave., N. Y. C.

ELECTRIC FOUNTAINS
A. L. Randall Co.,
180 N. Wabash Ave., Chicago.

ELECTRIC INTERIOR SIGNS
Frank E. Plowman Co.,
Wrigley Bldg., Chicago.

FILM CEMENT
Golden Mfg. Co.,
1913 W. Harrison St., Chicago.

FILM SPLICING MACHINES
Bell & Howell Co.,
1801 Larchmont, Chicago.

HEATING & VENTILATING

Skinner Bros.,

1747 S. Vandeventer, St. Louis.

Supreme Heater & Ventilating

Co., 1552 Olive St., St. Louis, Mo.
LAMP COLORING

Pyramid Coloring Co.,

326 Canal St., N. Y. C.
LENSES

Kollmorgen Optical Corp.,

35 Steuben St., Brooklyn, N. Y.
LIGHTING SYSTEMS

Frank Adam Electric Co.,

St. Louis, Mo.
MAILING LISTS

A F. Williams,

166 W. Adams St., Chicago.
MAZDA LAMPS

Edison Lamp Works,

Harrison, N. J.

MOTORS
Reynolds Electric Co.,
2651 W. Congress St., Chicago.

MUSIC STANDS

Gallagher Orchestra Equip. Co.,
3235 Southport Ave., Chicago.

ORGANS

Bartola Musical Instrument Co.,
Mailers Bldg., Chicago.

PORTRAITS, FRAMES

Consolidated Portrait & Frame

Co., 225 N. Green St., Chicago.
PROJECTORS

Nicholas Power Co.,

90 Gold St., New York City.

Birkholm & DeHart,

111 W. 42nd St., N. Y. C.

Superior Projector, Inc.,

17 W. 60th St., N. Y. C.
SCREENS

U. S. Theatre Equipment Co.,

17 W. 60th St., New York.
SCREEN PAINT,

M. Major Co.,

303 Fourth Ave., N. Y. C.
SEATS

American Seating Co.,

Lytton Bldg., Chicago.

Hey wood- Wakefield,

Boston, Mass.
STAGE LIGHTING

Chicago Cinema Equipment Co.

820 S. Tripp Ave., Chicago.
STAGE SCENERY

Novelty Scenic Studios ,

220 West 46th St.,

New York City.
VITROLITE

The Vitrolite Company,

133 W. Washington St., Chicago.

XXXIV

EXHIBITORS HERALD

September 15, 1923

Exhibitors Information
and Catalog Bureau

Perhaps the products in which you are interested are adver-
tised in this issue. See "Advertisers Index" before filling in
coupon.

USE THE COUPON

Detailed information concerning
any product listed will be sent to
any exhibitor providing coupon is
filled in and mailed to Exhibitors
Herald, 407 S. Dearborn St., Chi-
cago.

THEATRE EQUIPMENT
AND FURNISHINGS

1 Aisle lights

G Aisle runners

2 Air dome tents

3 Arc regulators

4 Artificial plants — flowers

6 Automatic projection cut-outs

7 Bell — buzzer signal sysems

8 Blocks — pulleys — stage rigging

9 Box — loge chairs

10 Brass grills

11 Brass rails

12 Calcium lights

13 Cameras

14 Carbons

16 Carbon sharpeners

17 Carbon wrenches

18 Carpets

19 Carpet lining

20 Carpet covering

22 Chandeliers

23 Change makers

37 Condensors

25 Converters

26 Cooling equipment

27 Coverings— carpet — rail —

furniture

28 Curtains — stage

29 Curtains — boxes — lobbies, etc.

30 Curtain operating machines

31 Decorations (state kind)

38 Dimmers

32 Disinfectants — perfumed

35 Draperies

36 Drinking Fountains

37 Condensors

38 Economizers

39 Electric circuit testing instru-

ments

40 Electric fans

41 Electric power generating out-

fits

44 Electric signal and control sys-
tems

47 Film splicing machine

48 Film tools, machinery and ma-

terials (state kind desired)

68 Fire alarms

69 Fire extinguishers

70 Fire hose

71 Fire hose reels, carts

72 Fire proof curtains

73 Flags

74 Flashlights
24 Flashers

75 Floor lights

76 Footlights

77 Fuses

78 Generators

79 Ink, pencils for slides

80 Interior decorating service

81 Lamps — decorative
103 Lamp dip coloring

82 Lamps — general lighting

83 Lamp shades

84 Lavatory equipment, furnish-

ings

15 Lenses

85 Lighting fixtures

86 Lighting systems

87 Linoleum

88 Liquid soap

89 Liquid soap containers

90 Lobby display frames

91 Lobby gazing balls

92 Lobby furniture

93 Lobby decoration

95 Luminous numbers

96 Luminous letters

97 Luminous signs — interior — ex-

terior

99 Marquise

100 Mats

101 Mazda projection adapters

102 Metal numbers, letters
106 Mirrors

106 Mirror shades

107 Motor generator
118 Music stands

108 Musical instruments — (state

kind)

109 Napkins

110 Nursery furnishings and equip-

ment

112 Orchestral pieces

113 Orchestra pit fittings, furnish-

ings

114 Orgar.s

115 Organ lights

116 Ornamental fountains

EXHIBITORS HERALD,
407 S. Dearborn St.,
Chicago, 111.

Gentlemen :

I should like to receive reliable information on
the items listed herewith :

{Refer to items by number)

Remarks :

Name Theatre.

City State....

Seating Capacity

117 Ornamental metal theatre
fronts

119 Paper drinking cup*

120 Paper towels

121 Pianos

122 Piano covers

123 Pictures

5 Player pianos

124 Plastic fixtures and decorations

125 Positive film

126 Posters

127 Poster lights

128 Poster paste

129 Pottery — decorative for lobby

and interiors

130 Power generating plants

131 Programs

132 Program covers

133 Program signs — illuminated

134 Projection machines

135 Projection machine parts

136 Projection room equipment,

furnishings

138 Radiator covers

139 Projection lamps

140 Rectifiers

142 Reel end signals

143 Reel packing, carrying cases

144 Re-seating service

145 Re-winding, cutting tables

146 Rest room, smoking room

equipment and furnishings

147 Roto — Arcs

148 Safes

149 Scenic artists service

150 Screens

151 Screen paint, coatings

152 Seat covers

153 Seat indicators

45 Signs (state kind)

34 Sign flashers

154 Seats — theatre

155 Signs — electric

156 Sign — cloth

157 Slides

158 Slide ink, pencils

159 Slide lanterns

160 Slide making outfits

161 Slide mats

162 Soap

163 Soap containers — cake

164 Soap containers — liquid

165 Speed indicators

166 Spotlights

167 Stage drops — valances, etc.

168 Stage lighting equipment

169 Stage lighting systems

170 Stage rigging — blocks, pulleys,

etc.

171 Stage scenery

172 Stair treads

173 Statuary

174 Steel lockers

175 Stereopticons

176 Switchboards

177 Tally counters

178 Tapestries

179 Telephones, inter-communicat-

ing

180 Theatre dimmers

181 Theatre lighting systems

182 Theatre seats

183 Theatrical make-up

184 Tickets

185 Ticket booths

186 Ticket choppers

187 Ticket holders

189 Ticket racks

190 Ticket selling machines

191 Title stands

192 Towels — paper

193 Towels — cloth

194 Transformers

195 Tripods

196 Turnstiles — registering

197 Uniforms

205 Valances

198 Vacuum cleaners
205 Valances

199 Ventilatiflg fans

200 Ventilating, cooling systems

201 Vending machines — soap — tow-

els, napkins, etc.

202 Wall burlap

203 Wall leather

204 Water coolers

THEATRE CONSTRUCTION-
MATERIALS, EQUIPMENT,
ARCHITECTURAL SERVICE

206 Accoustical installations

207 Air conditioning equipment

208 Alarm signals, systems

209 Automatic sprinklers

301 Canopies for fronts

302 Dimmers

303 Fire escapes

304 Fire proof doors

305 Fire proof stage curtains

306 Fire proofing materials

307 Flooring materials

308 Furnaces — oil burnings
309 — Furnaces — coal burning

363 Gypsum products

310 Heating systems

311 Lavatory fixtures

312 Lighting fixtures

313 Lgihting installations, controls

314 Lighting systems — complete

315 Marble

316 Marquise

317 Metal lath

318 Organs

319 Ornamental metal work

320 Paint

321 Piping

322 Plumbing fixtures

323 Radiators

324 Roofing materials

325 Sound deadening material

326 Structural steel

327 Temperature regulation sys-

tems

328 Terra Cotta

329 Tile

330 Ventilating fans

331 Ventilating systems — complete
363 Vitrolite

THEATRE MANAGEMENT-
ADMINISTRATIVE PROD-
UCTS AND SERVICES

332 Adding, calculating machines

333 Accounting systems

334 Addressing machines

335 Advertising novelties, materi-

als

337 Architectural service

338 Art titles

339 Automobiles

340 Booking agencies for musi-

cians

311 Booking agencies for special
acts — vaudeville

342 Books on the M. P. Industry

(State specific subject)

343 Brokers — theatre promotion

344 Duplicating machines

346 Film cleaning service

348 Film laboratories

349 Fire insurance

350 Insurance

351 Insurance

-Rain
-Fire

352
353

Mailing lists
Music publishers

354 Rain insurance

355 Re-construction service

356 Re-decorating service

357 Re-furnishing service

358 Sign lettering service

359 Sign lettering schools

360 Side walk machine s — cc

poppers, etc

361 Theatre accounting systems

362 Typewriters

DO THEY WANT IT?

CLf. 0#€U, ®e^( ffi*t

"Box Office Record just came
in — Many thanks; it sure is
a blessing to us Exhibitors."
H. E. Rodell, Crystal
Theatre, Mitchell, Nebr.

"The Box Office Record ar-
rived. A place in my work
was awaiting for it." Frank
E. Lee, Lee's Theatre, Three
Oaks, Michigan.

B-~zr~y„ Rjui-dSvc/- <xsist^zrec&

@7&*-ef &LA», /faJk/L '<&t**S

The September issue is now in the making. Despite
repeated assurances that it will be mailed to all sub-
scribers, hundreds of exhibitors have written: "Don't
forget my copy of the September Box Office Record."

Start the preparation of
your advertising copy NOW !

HABTIN J. QL'IGLEY

Based on the distribution of the
March Issue of the Box Office
Record — 10,000 copies — the cost
to the advertiser (full page space)
was ONE CENT per prospect.

The publication that made
the months of March and
September famous.

if (!■

Rothacker Film Mfg. Co., Chicago, U. S. A.

Robert Z. Leonard
Presents Mae Murray
In "The French Doll."

Adapted by A. E. Thomas
From the French by
Paul Armont and Marcel
Gerbidou. Scenario by
Frances Marion; photographed
By Oliver T. Marsh; Cedric
Gibbons, art director;
Titles by Alfred A. Cohen.
A Tiffany Production,
M. H. Hoffman, General Manager;
Directed by Robert Z. Leonard;
Exclusive Metro Distribution.
Negative developing and Art
Prints by Rothacker- Alter.

Miss Mae Murray
in

"The French Doll"

JOSEPH ALLER.

VICE PRESIDENT

5SI5 MELROSE AVENUE

HOLLYWOO D.CALIFORNIA

\11 U. S. Film Men in Japan Reported Safe

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A Clarence Bad-
ger Production.
Adapted by Carey
Wilson from
Edward E. Rose's
Stage Play. June
Mathis Editorial
Director.

IHI

With
Marie Prevost,
Ray Griffith,
Alice Lake and
Johnny Walker.

yJosmopoutan

;s Great
rsterj

wmMMmmmwMMmmmwmmtimmmwMWMMMMmmmMMmm

#OI VVII M. I* Entered as second class matter, August to, 1917. «' the Post Office at Chicago, III., u ier ike Act of March 3, 1S79.
'Wl* »^«« Published weekly at 407 South Dearborn St., Chicago. Subscription, $3.00 a year.

September 22, 1923

Who Said There Was Nothing
New Under The Sun?

(Idapted bu
A.E.THOMAS

from the.
2frencPi of

PAVL ARMONT

a>VLoi

MARCEL GERKDON

Jcenavio hij

FRANCES MARION

ATIFFANV -Sfa
PRODUCTION"

MHHOFFMAN

general J^^v

ROBERT Z.
LEONARD

Di rector General

A Famous
Stage Play

The French Doll as a stage play was a
sensational success on Broadway and on
the road.

It is even more fascinating as a picture,
and with tempestuous Mae Murray in her
most vivacious moods and most alluring
gowns, The French Doll will go down in
history as the greatest evening's entertain-
ment of the season.

Metro officials declare it is the best Mae
Murray production to date.

\7\-

(seitls

LI P^Pv.A'Y

A PHOTOPLAY
OF LOVE, LUXURY
AND LAUGHTER

Mae Murray, as Georgine, the
little madcap of Paris, whirls
through scenes of unparalleled
splendor in the French capital, in
New York and at Palm Beach.
She wears $100,000 worth of
gowns, $500,000 worth of jewelry
and does the most sensational
dancing of her career.

You remember Miss Murray's pre-
vious successes. Now you have
her supreme triumph as the dainty,
dazzling little butterfly, guided by
a wild caprice, who becomes,
through tense adventure, a real
flesh and blood woman.

A Tiffany Production

Robert Z. Leonard, Director General
M. H. Hoffman, General Manager

^Robert Z. Leonard

Presents

Mac

■"The French Doll

jurq Imperial Pictures .Ltd., Sxc/usi^e Distributors thru-
out 9reat br it a in -Sir IV^Juru- Managing Director ^

^00

BOOKING

You remember what she
said — What you said —
What she did— And what
you did!

These memories stick in
your mind because that
was real drama you were
living.

Whether you live real
drama or see real drama,
it stays in your memory
just as vividly — and that
is why

D. W. GRIFFITH'S
"The WHITE ROSE"

Is proving everywhere
one of the greatest box-
office successes and one
of the strongest audience
films of this season.

It is a grand love story
made so real that audi-
ences thrill with its kisses
— sigh with its disappoint-
ments. You give your
spectators something they
never will forget.

And there is a brilliant
cast with Mae Marsh,
Ivor Novello, Carol
Dempster, Neil Hamilton
and others of great note.

'TheWhiteRose'Isa
Griffith Masterpiece

UNITED AOTISTS COQ.DOQATION

MAQY DICKEOaO • CUAOLIC CUAPUN ■ DOUG LA/" FAIfiDANKJ" • O. GQJI'HIW
UIJIAM AOriAM/ PflEj-IDCNT

KXHIBITORS HERALD

September 22, 1923

i e^tember 22. 1923 EXHIBITORS H ERA LI)

hibitors and Producers

MAETERLINCKS MASTEF
AS TREMENDOUS BOB

English Papers

Loud in Praise

The Times:

Maeterlinck's play has been made
the basis of one of the most impres-
sive Rims which has come to us.

The Sunday Chronicle:

An impressive example of film art.

Daily Express:

A super film of unimpeachable taste
and beauty.

Morning Post:

The film elaborates
greatly.

Pall Mall Gazette:

Miss Lee Parry's work establishes
her as a film star of great beauty and
histrionic talents.

[Cinematograph Weekly:

The settings are very fine indeed,
spacious, restrained and imposing,
while the crowd scenes are on a very
big scale.

The Film Renter:

Unless one is able to coin a new set
of superlatives it is difficult to appre-
ciably praise this production.

W. G. Faulkner's Film Reviews:

Comes out on top by reason of the
fact that it unites with spectacle big
hearted interest.

^omj\^urice^^eledincl^

e most stupendous production

^Directed by^-~\

MAURICE MAETERLINCK

She Belgian Shakespeare

Whose drama , MonnaVanna
created a furore in Europe.

CREATION HERALDED BT PRESS
OFFICE ATTRACTION

Enthusiastic Comments

!|by

AmericanTrade Papers]

Motion Picture News:

Another "Intolerance" has reached
the screen. Here is a production
which for massiveness of settings,
masterful handling of tremendous
crowds, exquisite photography and
convincing character portrayals will
stand comparison with the best in
American film craftsmanship. Monna
Vanna is really wonderfully well done.

We have never seen a picture in
which so many persons appear in the
crowd scenes. Will certainly make
American audiences sit up and take
notice.

Maeterlinck's story is treated with
fine appreciation and sympathy. It
is first class entertainment on a lavish
scale. Stands out with the best — a
big picture in every way.

Exhibitors Herald:

"Monna Vanna" is the story of a
woman's sacrifice. Thousands of per-
sons took part in this production and
the settings are some of the most
elaborate ever used in a picture. The
battle scenes, especially the scenes de-
picting the besieging army, the attack
on the city and the final relief of Pisa
are realistically erected. There is much
excellent acting by the principals. Lee
Parry was specially pleasing as Monna
Vanna.

ee Parr]

rama with, dge Jarry

the history of motion pictures

Richard, oickberg

FOX FILM

LEE VK^m^sMonriayannoi

the woman who staked r\er
soul on a man's honor.T)

Eleven hours of thrills in an
hour and a halfs entertainment

around the
clock with
^Mighty JAelodrama

"Talk about thrills. There s a
thrill in every second of 1 he
Eleventh Hour.'— No place, for
persons with weak hearts.

N. Y. American.

"A serial, a Drury ■ —
melodrama, four or five
other films, and a visit to
a steel factory, coupled
with an exciting hour with
destroyers and sub-
marines." N Y Tim"*

"A red hot, rip snorting
melodrama that is going to
pull the audience right out
of its seats." Variety.

WILLIAM FOX presents

"When it comes to hair-
raising stunts has dis-
counted the record of
the 'Fast Mail' — replete
with thrills."

N. Y. Telegram.

ment. Splendidly directea
handsomely photographec
and cleverly acted. The ex
hibitor who books this pic
ture is sure to pack 'em in.

ELEVENTH
HOUR

WITH

Charles Jones -Shirley Mason

June Slridge~J% lan Hale
LINCOLN J. CARTERS

GREATEST MELODRAMA

'A great deal mor
thrilling than 'Th.
Green Goodess.' n

N. Y. Sun and Globe

"Undoubtedly a big box o

•n it in the way of a thri.
that was ever thought of
Film Daily

"E n o u g h thrills and
stunts to supply a se-
rial. A picture that you
should have no trouble
to exploit."
Moving Picture World.

"Thrills

follow thrills — J

made

for entertain- I

ment."

Motion

Picture News. 1

A melodrama to the Nth
degree that holds the in-
terest from start to finish
vith stirring incidents snec-
"acularly photographed — a

uccession of thrilling

vents."

Exhibitors Herald

of~ progress"

FOX FILM

Jl Bernard J; Durning

Production

WILLIAM FOX

presents

EDMUND LOWE
ALMA TELL
BETTY JEWEL
FLORENCE MARTIN
MARTHA MANSFIELD
BELA LUGOSI

U.S.Government Co-operation
Will Help Pack Your Ho use-

Every Naval Band — Every Recruiting Station — Every
Naval Organization — has received instructions from
Federal Officials to co-operate with you in putting over
this super-attraction.

A thrilling story of LOVE, INTRIGUE, and the
HIGH SEAS, featuring the most realistic marine
disaster ever screened.

Story by Rufus King

J. GORDON EDWARDS

Production ^^r"0F PROGRESS
<0%^ ^

How would you like
to have this

U.S. NAVY BAND

recruit audiences
for your house?

A PREVIEW of James Cruze's
New comedy- drama, "Ruggles
of Red Gap," was given at the
Florence Theatre, Pasadena, CaL, on
August 18 (the first showing any-
where), and here is the report from
the theatre:

"It's a box-office knockout! Cruze
has turned out another sure-fire suc-
cess. Picture is riot of fun, and
audience howled its glee from start to
finish. When Edward Horton as
'Ruggles' called for 'three rousing
cheers' in final scene of picture,
audience that packed theatre to over-
flowing joined with actors on the
screen in responding.

"Ernest Torrence brings howl of
laughter every time he apears on the
screen, and Edward Horton will leap
into fame over night. Entire cast
ideal. Words fail in attempting to
describe this comedy classic."

JESSE L. LASK.V PRESENTS

^ James Cruze production

RUGGLES 1 RED GAP"

wih EDWARD HORTON, ERNEST TORRENCE, LOIS WILSON,
FRITZI RIDGEWAY CHARLES OGLE and LOUISE DRESSER.

"The Covered Wagon," "Hollywood"— "Ruggles" was adapted by Walter Woods

both packed with rich comedy — and now and Anthony Coldewey from the novel by

"Ruggles of Red Gap." James Cruze takes Harry Leon Wilson, author of "Merton of

his place as the screen's greatest director the Movies." Book it now for a comedy

of comedy-drama. clean-up.

d (paramount (picture

From the famou:
play by Pierre Ber
ton and Charles
Simon.

Screen play by Al
bert Shelby Le Vino

. ^B^/i

Jlnd ~~ its a paramount picture

E XIII B [TORS 11 E R.\ LD

September 22. 1923

Vick
(omedies

EvERY ideal motion
picture program should
contain a good comedy,
just as every worth-while
drama contains its "com-
edy relief".

The Educational Pic-
tures program for the
season just beginningwill
include the cream of
two- reel comedy enter-
tainment. Many of these
pictures are sure to be
finer amusement than
the longer features on the
same program.

Watch for the new
Christie Comedies, Mer-
maid Comedies (Jack
White Productions),
Hamilton Comedies, Jack
White Comedy Specials,
Tuxedo Comedies and
Juvenile Comedies.

You will find keen enjoy-
ment, too, in such fine
shorter pictures as Cameo
Comedies, Lyman H.
Howe's Hodge -Podge,
Wilderness Tales by
Robert C. Bruce, the
"SingThem Again" series
and the twice-a-week
news reel. Kinograms.

All will carry the EDU-
CATIONAL Pictures
trade-mark on the film
and on lobby displays.

When You See This
Sign, Go In - - -

It's the Sign of a
Whole Evening's
Entertainment

"THE SPICE OF THE PROGRAM"

educational
film exchanges. inc.

E W HAMMONS. President
Executive Offices, Mew York

The Public is

PICKING THE
GOOD COMEDIES

AS WELL AS THE BEST FEATURES

Make a 100 Per Cent Appeal
to Your Patrons by Giving
Them the Best in Comedies
and Other Short Subjects.
This Means Booking the
Nationally Advertised

This Ad Appears in

THE SATURDAY EVENING POST

September 8th Issue

EDUCATIONAL FILM EXCHANGES, Inc.

E. W. HAMMONS, President

September 22. 1923

E X H I B ] T O RS II E R A L D

E. W. Hammons Presents

"YANKEE SPIRIT

WITH

BEN ALEXANDER

ERNEST BUTTERWORTH
ROGER KEENE
and

GEORGE OVEY

Directed by NORMAN TAUROG

Juvenile

♦COMEDIES ♦

EDUCATIONAL FILM EXCHANGES, Inc., e. w. hammons, President

EXHIBITORS HERALD

September 22, 1923

Count on Christie

September 22, 1923

EXHIBITORS HERALD

Comedies

EXHIBITORS HERALD

September 22, 1923

Christie Comedies

BOOK THE SERIES OF TWENTY

September 22. 1923

E XHIB 1 'I" () K S ! I E RA LD

The Pick °f &e Program

RELEASED r EDUCATIONAL

Exquisite in Human Appeal
Rich\in Thrills, Drama
and Romance

A SMASHING
BOX-OFFICE
TRIUMPH!!!

A Feature That1 Will Pound its Way into the Heart of
Every Man, Woman and^Child Who Sees it.

Suggested by John Greenleaf Whittier's Immortal Poem

SUPERBLY ACTED BY

JOHN BOWERS
SYLVIA BREAMER
RAYMOND HATTON
OTIS HARLAN
GERTIE MESSINGER
GEORGE PERIOLAT
GEORGE

A David Kirkl

A CELEBRATED CAST:

FRANKIE LEE
TULLY MARSHALL
MARJORIE DAW
BRINSLEY SHAW
VIRGINIA TRUE BOARDMAN
LOTTIE WILLIAMS
McDANIEL

and Production

Distributed by

C. B. C. FILM SALES CORP.

1600 Broadway, New York

Joe Brandt, Pres.

Foot

His Cycle — From Loveless Valley of
Youth to Romantic Summit of Life

The "VIRGINIAN"

For twenty years the supreme
masterpiece of Western literature

PREFERRED PICTURES

■

Florence Vidor
as "Molly"

B.P.Schulberg

bresenis

TOM FORMAN

production

iigiman

V ^Adapted by Hope Loiing and Louis D. bghton

J) "When you call me
that, smile "

From Ihe famous novel and play
by Owen Wister and l(irk L Shelle

One of
the six

best,

pictures of

Distributed by £

PREFERRED PICTURES CORP'N.

AL LICHTMAN - President

I65O BROADWAY NEW YORK CtTV

9 J

PRIDCIP^L PICTURES CQRPORflTIQn p*~*s*nt:s

"EAST SIDE- Di EST SIDE'

By LEI6WTOH osmun HEnRy HQLL

KEDDETH HflRLRH *nd EILEED PERCV

fe^ An iRum6 CQmrnines

PRODDCTIOH

PRtnciPflL PICTURES 5

E«ST SIDE-LITEST SIDE

BRIGHT LIGHTS a€ BRaflDDJuqV

The SPIDER *nd RQS E* "TEITlPQRflRy mflRRI<q<SEx

'fiOLQ m^DHESS

THRU LEflQIDtf EXCH£ir)6ES EDERVUiHERE

PRinciPV^L PICTURES £QRPdRrtTian -LQElil STATE BLDfi- nEU) yQRH ilTy:
FOR FOREIfin RliSHTS APPLY DIRECT T Q LiS

Greatest
Authors

Greatest
Directors

"Little Johnny Jones"
"The Gold Diggers"
"The Printer's Devil"
"Broadway After Dark"
"The Age of Innocence"
"How to Educate a Wife"
"Lucretia Lombard"
"George Washington, Jr."
"Being Respectable"

Greatest
Players

"Tiger Rose"

"Beau Brummel"

"Babbit"

"Daddies"

"Cornered"

"The Tenth Woman"

"The Country Kid"

"Conductor 1492"

"Lover's Lane"

THE STANLEY CO.,

OF AMERICA.

operators of one of the biggest chains of theatres in
the world, controlling scores of the best motion
picture houses in Pennsylvania, Delaware and New
Jersey, has booked solid for its entire circuit
WARNER BROS. 18 'CLASSICS OF THE
SCREEN.'

Foremost among motion picture booking agen-
cies, The Stanley Co., is never concerned over
WHERE its screen product will come from. But it
does concern itself over the entertaining qualities of
that product — a commodity with which it must
serve its patrons.

Warner Pictures have made their mark as
PHOTOPLAYS OF QUALITY. From carefully
chosen story material, by nationally known authors,
ably directed, faultlessly acted and lavishly staged,
the Warner EIGHTEEN is the most sought-for
product on the market today.

That alone is responsible for their prompt
acquisition by

THE STANLEY CO.

22 EXHIBITORS HERALD September 22. 1923

THRILL CREATOR PRODUCED TO DATE//

September 22, 1923

EXHIBITORS HERALD

r5LS^6^S^sh BANGUJ6
CyClOne of Dramatic ACTI ON<
Ky^iriwind.ofj^rkjm^

mnid Fire Romance^MelodramaticThrillsx

r onic Splendors'- Big Laughs '
I ^ o9? A BOX-OFFICE Tffte

another money
malting'

HODKINSON
PICTURE

ftNfft

WALLY VAN,
D/^cfeJ iv PATSY RUTH MILLER

ROBERT J. THORN BY ALEC B. FRANCIS

24 EXHIBITORS HERALD September 22, 1923

Hats off to

CHICAGO!

When NEW YORK EXHIBITORS, to the
extent of 30 in number, booked, for DAY
and DATE showing, Elmer Clifton's

"DOWN TO THE

SEA IN SHIPS"

we thought they had established a record
for the simultaneous showing of a straight
feature in one city that would never be
touched- BUT- Here comes CHICAGO
with more than —

Theatres

at this time already

booked to show this Great Screen Sensation
Day and Date beginning SEPTEMBER 23rd.
Here's a booking that will stir the FILM
INDUSTRY— a booking that settles ONCE
and FOR ALL that this THRILLING SEA
PRODUCTION is by far the GREATEST
BOX-OFFICE PICTURE of the YEAR.

It's a HODKINSON Picture

(Watch THE EXHIBITORS HERALD for Further Particulars)

TO SVERY EXHIBITOR

At an early date we will announce our first
feature pictures and release dates.

Our distribution service will begin in October
through Anderson Pictures Corporation, Carl
Anderson, President. Mr. Anderson's integrity
and record coupled with his many years' ex-
perience in organization and distribution work
has inspired our fullest confidence in his organi-
zation. We concur with the principles of fair
play and square dealings incorporated in his
previous announcements and feel assured of a
service which will embody the ideals of our
own organization.

EXHIBITORS are assured of a distributing ser
vice which will offer pictures of actual box
office worth on the basis of equitable rental
valuations and

PRODUCERS are assured of a distribution
channel founded on equitable business arrange
ments. An Exhibitor owned and controlled
service with an established clientele.

BR1

Theatre Owners Distributing Corporation

25 WEST 43d STREET

W. A. TRUE

HARRY DAVIS

L. J. DITTMAR

W. D. BURFORD

SYDNEY S. COHEN. .

NEW YORK, N. Y.

President
Vice-President
Treasurer
Secretary
Chairman Board of Directors

EXHIBITORS HERALD

September 22, 1923

BOOKING NOW!

(ILLINOIS ONLY)

DEMPSEY-

GIBBONS

FIGHT

PICTURE

SHELBY

MONTANA

15 ROUNDS BLOW BY BLOW

NOW PLAYING TO HOLD-OUT CROWDS
AT ROSE THEATRE, CHICAGO

Can be played anywhere in Illinois

Write or Wire lor Play Dates— ACT NOW

JAMES J. Mc GRATH

(Sole Owner)

673 West Madison St.

Haymarket 2590

CHICAGO, ILL.

A dazzling'
new success!

9/er jfirst since

"EAST IS WEST"
and one that is packing them
in at first runs in a way that
bids fair to break the record
even of that notable triumph

- 1

Joseph M- Schenck presents

CONSTANCE TAL MADGE

D U L C Y

by ffeorge S-J{aufman and e^liark Connelly
directed by Sidney S4 franklin >

A ;Hrat national Picture

A picture that froths

"Wont you join \our
millions to my pentus?1'

essence of dashing vivacity, comes the delight-
ful comedienne, Constance Talmadge, the darling of
every fun loving populace, in a picture that sparkles
and bubbles over with joy and riotous good spirits
— with fascinating romance and glowing love inter-
est— a picture with a lilt, a zip and a go that brings
vouthful joyousness to every heart — sport that
wrinkled care derides, with laughter holding both
his sides.

Its charm outdoes even that or the successful stage
plav from which it was adapted by that unbeatable
pair of fun makers, John Emerson and Anita Loos.
With continuity by C. Gardner Sullivan, direction
by Sidney A. Franklin and exquisite photography
by Norbert Brodin, and a wonderful supporting
cast, you have everything that makes
for a Box Office attraction.

Its Big!

As a scenario turner he zuat j
great contortionist.

and sparkles with fun !

'Oitpflil Iin: it
it perf&ftf] rtmartt

Joseph M- Schenck presents

CONSTANCE
TALMADGE

D U L C Y

deliqkijul dumb -belle

Just what your patrons want

Millions Are Waiting
To See It!

A National advertising campaign has blazed "Dulcy"
over the land.

The Saturday Evening Post, the motion picture mag-
azines and other national mediums, have heralded
"Dulcy" to readers by the hundreds of thousands.

Special cartoons in leading publications, news stories,
trailers and special stunts have placed "Dulcy" on
the tip ot every tongue.

The demand has been created. It's yours to fill.
Go to it'

Foreign rights controlled by
Associated First National Pictures, Inc. ^
383 Madison Are., New York

CONSTANCE

TALMADGE

m " D U LCY"

Jirst National /*^^3>ict ure —

PHIL GOLDSTONE presents

The great THRILL-O- DRAMA

HIS LAST RACE

CWit£\ tfie Qreatest Oast
^Uncludi

,tnj:

PAULINE STARKE
NOAH BEERY
GLADYS BRDCKWELL
ROBERT McKIM
TULLY MARSHALL
ALEC B. FRANCIS
REX [SNOWYl BAKER
DICK SUTHERLAND
WILLIAM SCOTT
ROBT KORTMAN
HARRY DEPP
PHIL HALL
EDWARD BURNS
BODMERANGjS&'Wo^as

vnre

REEVES EASON and HOTOU) MITCHELL

9Goiojraf>ty JACKSON ROSE
MrtSbirection GUSTAVE ERTL

The Uproariously
Funny Feature
Comedy With a
"Kick" For Every
American Family
That Ha/ Heard
The Expre//ion:—
"A Dollar Down
and A Dollar When
You Catch Me"

••• •' '-r» is~n l::s.'.. y.zSi \J IS.li-.izM ztt'.^.i i:.;.:!-?

Happiness in Sveru
%ox Office!

WHEN you see your patrons' faces radiate
with joy over a picture, over the theatre
that plays it, as the crowds grow greater
every night, that's what makes the box office
happy. And that's just what will happen when
you play this delicious comedy-drama — a tale of
strange and thrilling adventure in the picturesque
Indian camps and the Western wilds — the ro-
mance of a white girl, brought up as an Indian
maid, who flees her tepee, ropes, ties and kidnaps
her mate, a young millionaire, who falls in love
with his captor.

ASSOCIATED FIRST NATIONAL PICTURES INC.. PRESENTS

^HUNTRESS'

with

COLLEEN MOORE

supported by

Lloyd Hughes
Russell Simpson
Walter Long
Charles N.Anderson

" / want a white husband," declared
the dusky beauty, so she roped, tied
and kidnapped a young millionaire

And the young millionaire fell for the charms of
the moid who turned out to be white

Adapted by Percy Heath from
the story by Hulbert Footner Dir-
ected by Lynn Reynolds

A Utrt, national Picture

Foreign rights controlled by Associated First National Pictures, Inc.,

383 Madison Ave., New York.

Colossal in Strength and Magnificence!

Bigger Than Anything He's DoneYet!

BIG in spectacular splendor.

AWE Inspiring in its gran-
deur.

MIGHTY in dramatic force.

TREMENDOUS in heart
appeal.

Never sc enchanting story as this, of a Flemish youth, a soldier of fortune,
who rode like the wind, who fought like the Deil, whose deeds of valor and
reckless daring resounded over the countryside ; who casting his lot with
Cromwell's Roundheads, bearded the bold Cavaliers in their strongholds,
wooed and won and stole from a garrison castle the bonniest bride of all
the land.

Inspiration Pictures Inc., Charles H.Duell, Pres., presents

RICHARD

BARTHELMESS

I a John S.Robertson production

By Beulah Marie Dix ; Scenario by Josephine Lovatt ; Art Director, Everett
Shinn; Technical Director, Wiard B. Ihnen ; Photographed by George Folsey

Foreign rights controlled by Associated First National Pictures, Inc., 383 Madison Avenue, New York

A FIRST NATIONAL ATTRACTION— AVAILABLE ON THE OPEN MARKET

Carewe Has Done It Again

Another Big Success! The third in
a row! And the finest yet!

First-

'Mighty Lak' a Rose"

"The Girl of the Golden West"

Now-

The Bad Man"

In his first picture for First National,
Edwin Carewe gave the exhibitors of
the country a production that was out-
standing", not only from an artistic and
entertainment standpoint, but from the
box office angle. He repeated this fine
quality of production in his second pic-
ture, demonstrating his unquestionable
genius as a director, the pictures prov-
ing by actual returns two of the best
box office attractions of the year.

Xow he has outdone himself, for "The
Bad Man" is his biggest yet. Make no
mistake about it. This is one of the big-
gest Box Office pictures of all time.

BdWinVCa rewe

MAN

'Porter Emerson 'Browne

Holbrook Blinn

And an all star cast; Directed by Edwin Carewe; Screen Adaptation by John Lynch;
Scenario by Finis Fox; Photography by Sol. Polito, A.S.C.

Foreign rights controlled by Associated First National 'Pictures. Inc.. 38j Madison Ave., Nov York

AUrjbt national Picture

EXHIBITORS HERALD

The Independent Film Trade Paper

Vol. XVII

September 22, 1923

No. 13

IN THIS ISSUE

OF SPECIAL INTEREST

"The Hunchback of Notre Dame," a Review by Martin J. Quigley 36

Editorials by Martin J. Quigley 34

"Great Attractions" .... "New Material"

Digest of Educational's Fall and Winter Product 66

Principal Pictures State Right Activities 62

NEWS OF THE WEEK

Industry Aids Japan Relief; Film Representative Safe 35

Midwest Theatres Denies Membership in T. O. D. C 37

Rumor Skouras-Koplar Split Over Booking Disagreement 37

Goldwyn Corporation Sues Samuel Goldwyn Over Name 38

Exhibitors in Northern Wisconsin Organize League 38

Seek "Music Tax" Settlement 39

Kansas Attorney Offers Plan to Beat "Music Tax" 39

Declare Truce in Exhibitors Fight on "Music Tax" 39

"Music Tax" Executive Adjusts License Fees 39

New Theatres in England Impress U. S. Film Executives 40

Report Senator Smoot Against Admission Tax Repeal 40

Dempsey -Gibbons Fight Films Shown in Chicago 40

Griffith to Make Revolutionary Film at Request of D. A. R 42

Form League in Canada to Affiliate with M. P. T. O. A 49

First National Gets Distribution of Principal Features 50

PICTURES OF THE WEEK

Pictorial Section 43

Another of the Rosson family enters pictures .... Jane Mercer is "find" of Lois Weber

.... Grand-Asher company shows how thrills are made Niece of Richard Rowland

weds .... From vagabond to prince, a pictorial story of Jackie Coogan .... Large Fox
publicity and advertising staff prepares accessories for new season's product .... Ruth
Hiatt wins beauty contest .... New Sawyer-Lubin studio opens.

Towering Palace Set Built by Goldwyn 41

"Herald Only" Club Album 75

WRITTEN-BY-EXHIBITORS DEPARTMENTS

"What the Picture Did For Me" 71

Letters From Readers 70

Money-Making Ideas 50

Letters to "The Theatre" 52

The Funny Side of Exhibition 38

SERVICE DEPARTMENTS

"Available Attractions" 93

The Theatre, a department of practical showmanship 51

Reviews, staff appraisals of current offerings 59

Public Right League, a department of public relations 69

Short Subjects, devoted to minor length features 57

Newspictures, contents of current news reels 57

MISCELLANEOUS DEPARTMENTS

The Week in New York, by John S. Spargo 48

With the Procession in Los Angeles, by Harry Hammond Beall 92

The Film Mart, production progress and distribution news 64

Purely Personal, chatty items of exhibitor interest 70

Retakes, "A little humor now and then," by J. R. M 34

Chicago Trade Events 98

EXHIBITORS HERALD

September 22, 1923

EXHIBITORS

H E RALD

MARTIN J. Q.UIGLEY
Publisher 2r Editor

Published every Wednesday by Martin J.
Quigley.

Kditorial and Executive Offices: 407 South
Dearborn street, Chicago, Illinois. (Tele-
phone: Harrison 9248-9249.)

Member, Audit Bureau of Circulations'.

New York Office: 1476 Broadway. (Tele-
phone: Bryant 1368 and Bryant 5111.)

Los Angeles Office: Paramount Theatre
building, 5528 Santa Monica Blvd.
(Telephone Hollywood 8520.)

All Editorial and Business Correspondence
should be addressed to the Chicago Offices.

Subscription Price: United States and Its
Possessions, Mexico and Cuba, $3.00 a
year: Canada, $4.50 a year; Foreign
Countries (Postpaid), $6.00 a year. Single
copy. 25 cents.

Vol. XVII September 22, 1923 No. 13

Great Attractions

Many close observers' of trade con-
ditions are expressing apprehension as
to what is going to happen to the large
number of great attractions that have
appeared within the past few weeks,
and the others which will be out
shortly.

Certainly, it should be the source of
much gratification to everyone in the
business that there should be so many
great attractions on the boards at the
beginning of this season because good
pictures are commonly beneficial to all
and to the whole industry.

But the huge investments involved in
these many great attractions make it
economically impossible for the mar-
ket to absorb them in the ordinary
course. Some of these will have to
bide their time and await their oppor-
tunity. Otherwise there will be pre-
cipitated a war for play dates which
we certainly do not want to see, be-
cause just as surely as the producers of
these big attractions do not get their
investments back, just that surely will
there be a dearth of good product
later on.

If there is efficient management in
the marketing of these pictures — and
there doubtlessly will be unless the
pressure from financial quarters be-
comes too great — the coming season
should mark the high point of prosper-
ity for the industry. The great attrac-
tions referred to arc of the class of
pictures that the public certainly wants
and the public will be willing to pay
well for them.

The exhibitors of the country will
welcome these attractions because they
will mean the re-vitalizing of their box
offices. But the public should not be
"fed up" too rapidly on these attrac-
tions because they amount to special
features. The public's purse and the
exhibitor's routine business must be
considered.

A mad scramble for play dates 'on
these big attractions would over-tax the
absorption powers of the market and
would, very likely, bring only disaster
as a reward to producers for making
these great attractions.

* * *

New Material

In the swift movement of events it is
not unlikely that the commercial branch
of the industry — the marketing and ex-
hibiting field — has lost sight of a great
benefit that has come to the business in
the form of the lifting of the prejudice
that existed against the so-called cos-
tume picture.

Certain of the imported productions
that have been shown in America seem
to have had a hand in this development.
Other influences at work on the change
were the production of "Robin Hood"
by Douglas Fairbanks and Hearst's
production of "When Knighthood Was
in Flower."

With the successful reception of these
and various other pictures by the gen-
eral public — largely over an ancient
prejudice that seems to have lurked
largely in the exhibiting branch of the
business — a vast new field of material
was opened up.

If producers had been compelled to
adhere to the so-called modern story,
which in the long run amounted only to
variations of the triangle theme, the in-
dustry by this time would have found
itself in a sad plight because the same-
ness of the pictures doubtlessly would
have palled on the public.

As the situation stands now the vast
fields of the romance and adventure of
past centuries has been opened up; a
tremendous mass of highly interesting
material is now available to producers
— and nothing has suffered except a
prejudice that should never have ex-
isted because any kind of a picture,
provided only that it is a good picture,
should be the kind of picture that the
market would welcome.

With the producers now looking back
over past centuries the dearth of good
story material is no longer a source of
worry.

Re -Takes

J. R. M.

THEY have "silent nights" for radio
users now. Wouldn't that be a grand
idea for theatres— have silent nights
for those who insist on reading the titles
out loud.

* * *

I see New York has a show called
"Three Thieves in a Cave." I met 'em.
They were ticket speculators down a
flight of steps under a drug store.

* * *

Speaking of Broadway, which is called
the "street of broken hearts and broken
mud guards" in song and story, I won-
der if that alleged orange juice the New
York girls are drinking is responsible for
their saffron complexions.

* * *

All Over— But

Now that the coal strike is settled and
the miners are back digging, all the ulti-
mate consumer has to worry about is
where he's going to dig up the $30,000,000
increased cost.

* * *
Stop Worrying

If you think you're in hard luck and
up against it, just imagine yourself on one
of those Japanese islands as it sinks into
the sea. There's hard luck for you.

* * *

Get the Farmer Vote

I see Henry Ford is going to improve
the cow. Maybe that'll be his emblem
for his presidential campaign.

* * *

A Lot of Actor

The work of John Aason in "Why
Worry," Harold Lloyd's newest comedy,
is attracting a lot of attention. It is said
to be of a high order, and we don't doubt
it — John is eight and a half feet tall.

* * *

A Peace Plan Wanted

So far nobody has claimed Mr. Bok's
$100,000 for the abolition of war. Might
get the fellows who are trying to dis-
cover perpetual motion to lay off of their
experiments a while, and try to think up
an answer.

* * *
Some Honor

I see where a man laughed himself to
death in a Petersburg. (Ind.) motion pic-
ture theatre. And the press dispatch
failed to mention the film. Now seven
comedy press agents (press agents for
comedies) are claiming the honor.

* * *
How They Stretch

A ring-side seat for $27. isn't so bad,
if a person got a ring-side seat. But
sometimes that expression "ring side"
covers an awful lot of territory.

* * *

Many a suitor looks all broken up
when his sweetie drops him.

* * *

Mussolini didn't like to have Greece
slip him the greecy mit.

* * *

There wasn't a news weekly claimed
a scoop on getting the sun's eclipse. How
come?

* * *

"Woman Hurt in Crash" sez headline.
Now why don't they wear something
else if crash is such a hoodoo material.

September 22, 1923

E \ HIBITORS 11 ERA L I)

International Newsreel Photo

Before the smoke had cleared; before the
earth tremors had ceased, Captain Ariel
Varges, staff cameraman for Interna-
tional Newsreel, was on the job at
Tokio and Yokohama. Varges, a native
of Chicago, took aerial views of the de-
struction.

Albany Operators Ask
40 Per Cent Increase

(Special to Exhibitors Herald)

ALBANY, N. Y„ Sept. 11.— Seeking ap-
proximately a 40 per cent increase in wages,
the motion picture operators in this city,
who now receive $35 a week, have been
offered a 20 per cent increase retroactive to
Labor Day, working conditions to remain
the same as at present. It is generally be-
lieved that the operators will accept the
offer that has been made by the exhibitors,
and that a settlement of present troubles <is
not far off.

In addition to demanding the heavy in-
crease in wages, the operators in this city
also demand two licensed operators to a
booth. This, the exhibitors will not grant.
There was a recent conference between the
two factions, George Roberts and Joseph
Wallace, speaking for the exhibitors, while
Alphonso LaFountaine, an operator at the
Mark Strand theatre, spoke for his as-
sociates.

Sigmund Lubin One of
Screen's Pioneers Dies

(Special to Exhibitors Herald)

ATLANTIC CITY, X. J., Sept. 11.—
Sigmund Lubin, one of the pioneer motion
picture producers and a member of the old
V. L. S. E. combination, died yesterday at
his home here of a complication of ail-
ments. Mr. Lubin erected one of the first
studios at Hollywood.

Lehr Heads Jap Relief
Body at Coast Studios

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 11.— Abraham
Lehr, vice president and general manager
of Goldwyn, heads a committee of film men
to raise a fund among members of the mo-
tion picture colony to aid stricken Japan,
according to Fred Beetson, secretary of the
Association of Picture Producers.

Industry Aids Japan Relief;
Film Representatives Safe

Reports Too Meager to Judge Effect on Exports, Say
Foreign Managers — Prints and Other Property
Believed Destroyed

(Special to Exhibitors Herald)

NEW YORK, September 11.— With anxiety alleviated for the safety
of all American film representatives in the stricken areas of Japan, the
motion picture industry has grasped the reins and is co-operating with
other agencies of the country in affording relief for the victims of the
Japanese disaster.

Although several representatives of the four companies maintaining
exchanges in Japan— Universal, Fox!, Famous Players and United Artists-
have not communicated directly with their home offices, navy department
dispatches have reported all safe and well.

Hays Issues Call to Aid Red Cross Drive

W ill H. Hays, president of the Motion Picture Producers & Distribu-
tors' Association, immediately after receiving the first news of the catastro-
phe urged the members of his organization' to issue trailers on which was
transcribed the message , of President Coolidge to the American people.
To assure presentation of these trailers, the producer-distributor chief
wired all exhibitor leaders urging their co-operation in getting this message
before the American people.

aster on September 2, however, prevented
this.

Dreyer Listed as Safe

Comptroller Charles Dreyer is the
other United Artists representative in
Japan and while no word has been re-
ceived direct from him. his name and that
of his mother appear in the navy list as
among the survivors.

Mr. Dreyer is but 21 years of age and
for the past three years has been in the
auditing department of United Artists.
Accompanied by his mother he left New-
York last June for Tokio and since his
arrival there has been living at the Grand
hotel, which was completely destroyed.

While foreign managers of the produc-
ing and distributing companies believe
that their prints and other effects were
entirely destroyed, they say that reports
are too meager to judge the effect of the
disaster on exports.

Establish Temporary Theatres

Foreign managers, believing that mo-
tion pictures will go a long way in reliev-
ing the awful depression caused by the
earthquake, are rushing new prints to the
Orient. In this connection, N. L. Man-
heim. export manager for Universal, said:
"E. B. Rowe, Universal's representative
in the stricken territory, is now speeding
back to his post after a visit to New York.
He will establish temporary theatres
throughout the destroyed country to pro-
vide the much needed diversion for the
sufferers.

"There can be no doubt of the impor-
tant part that the motion picture is play-
ing in the relief of the suffering Jap-
anese," he continued. "The people so
stricken must have something to take
them out of themselves, something to
counteract the awful depression caused by
the catastrophe. Unless this is done their
minds dwell on their misfortunes with
the result that the morale of the populace
becomes so low that relief work is irrep-
arably hampered."

The news reel companies are waiting
anxiously for first pictures of the disaster.
International has received word that its
cameraman, Captain Ariel Varges, was
the first to fly over the devastated region
and take aerial pictures of the ruins.

Del Goodman

In many cities of the country exhibit-
ors are running slides, prepared by local
executives and relief organizations, at
every perform-
ance. The closest
co-operation with
Red Cross and
city officials has
been effected.

Conside r a b 1 e
anxiety had been
felt at the offices
of Paramount and
Universal over
the absence of
any word from
Thomas D. Coch-
rane, but this was
relieved yesterday
morning by the
receipt of cables
by both companies from the film man di-
rect, the messages being sent from Kobe.
Mr. Cochrane is manager of Paramount's
Tokio office and is a brother of R. H.
and P. D. Cochrane of Universal.

Offices and Stock Destroyed

The cable received by Paramount from
Mr. Cochrane stated that both he and his
assistant, Robert Mclntyre. were safe, but
that the offices and stock were totally
destroyed. The cable received by R. H.
Cochrane stated that his brother received
slight injury while rescuing his family.

R. Delbert Goodman, formerly of Chi-
cago, but now in Japan as sales manager
of the Oriental exchange of Fox Film
Corporation, has not yet communicated
with his home office, but his name ap-
pears in the navy list of survivors. Mr.
Goodman left New York about eight
weeks ago for Japan.

Two representatives of United Artists
were in Japan at the time of the disaster.
Of these H. Wayne Pierson, general
manager of the company's business there,
was caught in Tokio with his wife and
children just two days before they were
to return to America. Last Friday a
cablegram was received from him dated
at Kobe stating that all three were safe.
With his family, Mr. Pierson left here for
Japan in January for Tokio, and was to
sail for home on September 4. The dis-

EXHIBITORS HERALD

September 22, 1923

"Hunchback of Notre Dame" Is
Great in Scope and Detail

Universal s Production of the Hugo Novel Will Take Permanent

Place in Screen Literature

By MARTIN J. QUIGLEY

NEW YORK, Sept. 11. — No stronger
or more conclusive evidence of the
motion picture's indisputable con-
quest of the realm of real art could be
hoped for than Universal's production of
"The Hunchback of Notre Dame," which
was presented for the first time here last
week.

As you think back upon the famous
Victor Hugo story while looking at this
production, you cannot escape the realiza-
tion that a marvelously adroit adaptation
has been effected: The power, graphic-
ness and intensity of Victor Hugo's nar-
rative has been made to live upon the
screen and its imprint of the social and
spiritual ugliness of the times in which
the author lived has been thrown into the
discard.

All of the admirable qualities of the
Hugo novel have been preserved and have
even been embellished against a produc-
tion background that properly ranks with
the very finest and the very best that the
art of motion pictures has thus far
evolved.

When Universal undertook this pro-
duction they charged themselves with a
terrific task. Obviously, any attempt to
picturize the Victor Hugo story under ex-
isting standards would be a costly under-
taking; that much was sure and, as we
see it, that was about the only certainty
to the whole proposition, because the
course of producing this story was strewn
with about as many perils as any produc-
tion program imaginable. In motion pic-
tures "The Hunchback of Notre Dame"
had either to be great — or it would have
been a failure that would have reeked to
the heavens. Happily, the Universal pro-
duction is great, in scope and in detail,
and this fact may be maintained without
the slightest apprehension that the public
will not agree.

This production is an extraordinary
composition of elements and personalities
— all blended into a serious depiction of
a story that is dramatically powerful. It
revolves about the cathedral of Paris at
a time of great social disorder. The civi-
lizing influence of the later centuries had
not yet blotted out the savagery of public
torture and public execution. Public and
private corruption was rampant. Against
the spirit of the times the church con-
tended with varying success. The people
of the Paris of that day were a wild, im-
petuous race — gentle and wholesome at
one moment — savage and debauched at
another.

The Hugo story suggests all the effects
of both drama and spectacle that can
contribute in such an important way to a
great motion picture production.

The outstanding figure of the play is
the hunchback — Lon Chaney. Chaney ap-
pears in a most extraordinary make-up
and the first impression is that of gro-
tesqueness, and at the moment of first

appearance it hardly seems possible that
}he characterization can ever become real
and vital, but before many scenes are
passed Chaney becomes convincing in a
remarkable degree.

It seems to us that Chaney in this pro-
duction has just about touched the high
mark of character acting in pictures, be-
cause he not only registers effectively the
obviously called-for touches of the role
but, in addition, he puts over from behind
his hideous mask a make-up a 'spiritual
phase of the character that unquestion-
ably has been the chief feature in making
the Victor Hugo story immortal. And
this had seemed to us too subtle to admit
of fixing upon the screen. Chaney gives
a glorious performance of a tremendously
difficult part — difficult in itself but almost
impossible because of the scope of the
effort which he undertook.

The direction of the picture is a great
feather in the cap of Wallace Worsley.
There are spots in the picture that fall far
below the general standard, but even if
these were more numerous they would
not prevent the whole production from
being a work of rare excellency. The
mass scenes are most extraordinary and
in the critical moments there is a rush of
dramatic events that crash along like a
torrent.

There are many pretentious settings,
chief among them being the front eleva-
tion of the Cathedral of Notre Dame and
the cathedral plaza. These backgrounds
are strikingly elaborate and very effective.
The cathedral front is a masterpiece of
stage craftmanship. Many of the interior
shots in the cathedral are most excellent.

Patsy Ruth Miller, as Esmeralda, the
leading feminine part in the story, is ex-
cellently cast. Her personality and her
work mean a great deal to the produc-
tion. She is extremely attractive in ap-
pearance and she has put a fire and spirit
into her work that makes her characteri-
zation measure up to the high require-
ments of the part. In several tense
moments she displays a fine emotional
ability that should carry her a long way
toward greater prominence.

Norman Kerry is a trifle austere and
wooden in the romantic lead but, on the
whole, he is acceptable. Other conspicu-
ous histrionic efforts are contributed by
Ernest Torrence, Raymond Hatton. Tully
Marshall. Nigel de Brulier and Gladys
Brockwell. Torrence's performance as
Clooin, the underworld chieftain, is par-
ticularly notable.

* * *

The Victor Hugo story is one of the
best known books of all literature. As
such there is a vast public that will want
to see the screen version. And, fortu-
nately, no matter how critical the audi-
ence, this picture is bound to give satis-
faction.

Even in places where the name of
Victor Hugo does not recommend the
oicture — if there are such places — this
Universal production will be a play that
will be talked about.

We are happy to record Universal's
"The Hunchback of Notre Dame" as one
of the best motion pictures and one that
has been so excellently executed that it
doubtlessly will take a' permanent place
in the literature of the screen.

September 22, 1923

EXHIBITORS HERALD

W. D. Burford

Midwest Theatres Not
Members of T. O. D. C.

Report W. D. Burford Plans to
Resign as Director of the
M. P. T. 0. A.

J. J. Rubens, acting secretary, and B.
A. Lucas, treasurer of Midwest Theatres,
Inc., of Chicago, controlling thirty the-

atres in Illinois

and Wisconsin,
issued a state-
ment this week
denying that the
company was in
any way affiliated
with the Theatre
Owners Distrib-
uting Corpora-
tion.

Report Burford
To Resign

Simultaneously,
it was rumored
along film row
that W. D. Bur-
ford, secretary of
Midwest Theatres, Inc., plans to resign
in the near future both as secretary of
the Theatre Owners Distributing Corpo-
ration and as a director of the Motion
Picture Theatre Owners of America.
Mr. Burford could not be reached, and
his associates in the Midwest company
declined to comment.

The statement from Rubens and Lucas
followed the publication in the Herald
and other trade papers of a paid adver-
tisement from the T. O. D. C, listing
Midwest Theatres among the members.

Both the statement and the report of
Burford's plans to resign caused consider-
able comment, as J. J. Rubens managed
the recent Pageant of Progress in Chi-
cago for Sydney S. Cohen and Burford
has been regarded for years as a staunch
Cohen man. Cohen is president of the
M. P. T. O. A. and chairman of the
board of directors of the T. O. D. C.

Revives Political Talk

The apparent break of the Illinois men
with the executives of the M. P. T. O. A.
again brings into the limelight the ex-
hibitor politics in Illinois. Following the
last national convention, a number of
leaders wanted to withdraw and Burford
and Rubens were generally credited with
blocking the attempt, and keeping Illinois
in the national organization. In fact, the
convention granted Burford a charfer for
a new exhibitor organization in Illinois,
which was considered a safeguard against
the insurgents succeeding in getting the
present oragnization to withdraw.

No Strike Expected by
Indianapolis Theatres

(Special to Exhibitors Herald)

INDIANAPOLIS, IND., Sept. 11.—
While wage contracts have not been signed
by all of the Indianapolis theatres affiliated
with the Indianapolis Theatrical Alliance
and the Indianapolis Theatre Managers' As-
sociation, there will be no strike of theatre
employes pending final settlement of the
wage scales, according to Peter J. Schusler,
business manager of the Indianapolis Musi-
cians' Protective Association and president
of the Indianapolis Theatrical Alliance, last
night.

Mr. Schusler said many theatres have
signed wage contracts with unions affiliated
with the alliance. "The Colonial, Rialto.
Apollo, Ohio, New Capitol, Murat and
English's are included in the theatres that
have signed up," Mr. Schusler said.

Rumor Skouras-Koplar Split
Over Booking Disagreement

Reports Declare That Internal Dissention Among St.
Louis Amusement Company Interests May
Cause Dissolution of Concern

(Special to Exhibitors Herald)

ST. LOUIS, MO., September 11. — The long-threatened split between
Harry Koplar and Spyros Skouras and a dissolution of St. Louis Amuse-
ment Company, which controls some fourteen neighborhood houses in St.
Louis, seems certain, and St. Louis filmdom is momentarily expecting an
official confirmation of this news.

It has been an open secret for some nine months past that all was not
serene within the ranks of the company, although it is said their houses
have all been good money-makers during that period. However, it is said
film politics has entered into the situation, and several disputes have taken
place.

Skouras Brothers Refuse Waiver Demand of Koplar

The first definite break came several months ago when Skouras Broth-
ers, who own the Grand Central theatre, entered into a deal to obtain con-
trol of the Missouri theatre, the Paramount first run house directly across
from the Grand Central. The deal was about to go through when Koplar
is said to have intervened, pointing out to Skouras that under the contract
covering the organization of St. Louis Amusement Company none of the
principals were to become interested in another house without the consent
of the others.

Penalty for violation of that clause was
forfeiture of a $50,000 bond. Koplar is
said to have asked $25,000 for waiving
this rule. Skouras declined to pay the
price and as a result the Missouri deal
was called off. This is said not to have
increased the harmony within the ranks
of the St. Louis Amusement directorate.
Since then several little incidents have
aggravated the situation.

Objects to Booking Methods

Now it is said Koplar has objected to
the booking methods of the corporation,
which is controlled by the Skouras inter-
ests. The bone of contention is said to
be the refusal of Skouras to book "Ru-
pert of Hentzau" and "The Common
Law" for the circuit.

It is said in well informed circles that
Skouras sought the St. Louis first run
on these pictures, but the Kings theatre,
controlled by William Goldman obtained
the first showing of "Rupert of Hent-
zau," while the other feature showed at
the Delmonte, controlled by Fred L.
Cornwell. The Kings and the Delmonte
are competitors to a certain extent of
both the Grand Central and West End
Lyric controlled by the Skouras inter-
ests. In addition it will be recalled that
Fred L. Cornwell was formerly president
of Famous Players Missouri Corporation
and Goldman manager of that company

when the competition between the Mis-
souri and the Grand Central was not
only keen but somewhat bitter.
Continued on Gal 18A

Receivership Not .Likely

The result was that Skouras declined
to book either picture for the St. Louis
Amusement Company's circuit of houses
and Koplar, who is personally friendly
to both Goldman and Cornwell, objected
to this step. He is said to have consulted
counsel and is said to be considering
steps looking toward a dissolution of the
company. Two avenues are open for
such a result. First an amicable agree-
ment to dissolve and second receivership
proceedings. However, it is believed the
latter course would prove somewhat dif-
ficult if it develops that the houses in
question have proved big financial win-
ners under the present management.

The St. Louis Amusement Company
was formed a few years ago to take
over the Koplar-Sam Hamburg houses
controlled by City Wide Amusement
Company including the New Lindell,
Grand-Florissant, Arco Novelty. Juniata,
Shenandoah. Lafayette, Gravois, Man-
chester, Maffitt and the Pershing. In ad-
dition the Montgomery and Webster also
controlled by Koplar and Hamburg were
included in the booking arrangement. The

(Continued on page 40)

10,000 Exhibitors!

will read the September issue
of the

Box Office Record

If your message isn't in it
ou'll have to wait six months
or another like opportunity

and six months is a long time!

EXHIBITORS HERALD

September 22. 1923

Goldwyn Corporation Sues
Samuel Goldwyn Over Name

Injunction Is Sought to Keep Former President of
Company from Using His Name in Present
Motion Picture Enterprises

(Special to Exhibitors Herald)

NEW YORK, Sept. 11. — An- action was begun in the Federal court
last week by the Goldwyn Pictures Corporation to restrain Samuel Gold-
wyn from using his name in the title of any private motion picture enter-
prise. The complainant asserts that it is the successor of the original
Goldwyn Pictures Corporation, which was organized Nov. 22, 1916.

The name "Goldwyn" was obtained, it is explained, by using the first
four letters of the name of Samuel Goldfish, and the last three letters of
the name of the other two incorporators, Edgar and Archibald Seldwyn.
The name "Goldwyn," it is alleged, was patented July 3, 1918.

Claims Agreement Not to Use Name in Films

Mr. Goldfish, it is stated, was elected president of the corporation,
and on Dec. 16, 1918, obtained permission from the Supreme Court to
change his name to "Goldwyn." The complaint says that an agreement
was made between the complainant and Samuel Goldwyn by which the latter
agreed not to use his name or permit it to be used in connection with any
motion picture enterprise.

Mr. Goldwyn, according to the bill, ob

tained a two-year contract to serve as an
executive of the corporation at a salary
of $52,000 a year.

Alleges Name Is Now Used

In March Mr. Goldwyn ceased to be
an employe of the corporation, although
he continued to be a director and a stock-
holder, the complaint says, and soon
thereafter he began motion picture pro-
duction on his own account.

In proof of this, it is alleged that the
defendant has completed and is about to
release a motion picture called "Potash
and Perlmutter," and that this picture has
been advertised under the caption, "Sam-
uel Goldwyn Presents — ."

Place Publicity Value at $2,400,000

It is also alleged that the defendant is

about to produce a picture entitled "The
Eternal City," which is being advertised
under the name of "Samuel Goldwyn."
The complainant says that the name of
"Goldwyn" has been advertised all over
the world at a cost of $2,400,000 and $20,-
000,000 has been spent by the corporation
in the production and exploitation of
standard pictures.

It is at present interested, the complaint
states, in new productions to the extent
of more than $2,500,000.

Preliminary Injunction Asked
The complaint asks that a preliminary
injunction be issued restraining the de-
fendant from the use of the name "Gold-
wyn" pending the outcome of the trial
and that such damages as may have been
caused the complainant in the illegal use
of the name "Goldwyn" be allowed the
complainant.

Wise Cracks from
Main Street, New York

Harry Reichenback was referring
to a well-known person connected
with the industry who has had a
certain amount of accidental suc-
cess.

"He is so dumb," said Harry,
"they had to burn down the school
house to get him out of the second
grade."

* * *

The Cosmopolitan theatre was
opened during the absence from
New York of William Randolph
Hearst. Upon his recent return he
visited the theatre in company with
several of the production executives
of the Cosmopolitan organization.
They went directly to the mez-
zanine floor of the theatre and en-
tered a loge box. Mr. Hearst placed
his big black fedora hat on a chair
while he surveyed the theatre over
the balcony rail. In a moment
Joseph Urban, who was waiting
patiently for a word from his chief
on the re-decorated theatre, sat
down on the chair, upon which lay
the celebrated Hearst headgear. Mr.
Hearst looked a bit provoked until
Luther Reed who saw the hat trag-
edy from the rear announced in a
hawker's voice:

"Sittings by Joseph Urban."

—J. S. S.

Exhibitors in Northern
Wisconsin Form League
At Rice Lake Meeting

(Special to Exhibitors Herald)

MADISON. WIS., Sept. 11.— Exhibitors
of northern Wisconsin, at a meeting held at
Rice Lake formed a new organization to
be known as the Northern Wisconsin Ex-
tors Association. It is the purpose of this
body to work in unison for the common
good of theatre owners in that section of
the state.

A resolution was passed condemning
block booking. In another resolution passed
the exhibitors pledged their support to the
state organization in its fight for the repeal
of the admission tax.

Barron, Wisconsin, was decided upon as
the next meeting place of the new organiza-
tion.

McDonald Starts Film

(Special to Exhibitors Herald)

LOS ANGELES, Sept. 11.— J. K. Mc-
Donald has started filming of his second
production for First National, an original
story by Booth Tarkington titled "Mis-
understood". William Beaudine is directing
and the cast includes Henry B. Walthall.
Irene Rich, Rockliffe Fellowes and Ben
Alexander.

Exhibition

By MILLER STANTON
(Pictureland Theatre, Cohocton,
N. Y.)

My funniest experience in the motion
picture business was a conversation with
a traveling salesman on the night that I
was running "Grandma's Boy," which
happened to be last December. The
gentleman appeared to be intelligent,
about the same type of man as the aver-
age film salesman.

In our conversation he asked me why
I didn't run newer pictures and then
went on to say that he supposed it was
impossible because of the way the busi-
ness was run, that is, the film starting
out from California, gradually working
East to Chicago, down to New Orleans,
up to New York, etc., and by the time
they reached me they were six or seven
years old. He told me that he had seen
"Orphans of the Storm," which was play-
ing in Rochester at the time, seven years
ago in Chicago.

I was an interested listener to all this,
but did not tell him what I was thinking
which was that he should quit selling
soap and take up the film line. With
his imagination he would make a wonder-
ful film salesman. I believe it would help
small town exhibitors if some one would
broadcast the country with a pamphlet
to enlighten people with similar ideas.

By C. W. TIPTON
(New Theatre, Manila, Ark.)
The funniest thing that ever happened
to me happened this morning when I
was out advertising a picture I had on
for tonight. It just happened to be
Labor Day and the bank was closed but
no reason was given for it being closed
so I marked the walk in front of the
door:

"Closed so that I can see the big show
that is being shown at the theatre."

A man came along about the time I
had finished and I suppose he wanted in
the bank, for he stopped and read the
sign and then remarked:

"If that don't beat h , for a bank to

close up for a picture show."

By GEORGE C. STARKEY
(Opera House, Montour Falls,
N. Y.)

I have read with interest many of the
funny things happening to exhibitors, but
I think the one I have to report is as good
as any. Last evening at the close of the
show my pianist came to me and said:
"I see on the screen where you advertise
next week, 'Humoresque.' Is this a com-
edv?"

September 22. 1923

EXHIBITORS HERALD

Seek "Music Tax" Settlement

Kansas Attorney
Offers Plan to
Beat Music Tax

Exhibitor Representative to
Launch His Campaign
Shortly

(Special to Exhibitors Herald)

KANSAS CITY, KAN., Sept. 11.
— After more than a year of investi-
gation, Samuel A. Handy, attorney
for the M. P. T. O. Kansas, this
week bared the plan of procedure
which he will carry out against the
American Society of Composers.
Authors and Publishers, in the cases
against R. G. Liggett and other Kan-
sas exhibitors next month in the dis-
trict federal court here. If the pre-
dictions of Mr. Handy become a
reality, the Kansas cases will result
in a precedent throughout the coun-
try, despite decisions apparently un-
favorable to exhibitors in the East

Should the Kansas cases result in a
victory for the exhibitors, as Mr. Handy
feels confident they will, the M. P. T.
O. K. attorney, recognized as one of the
most capable lawyers in Kansas City,
will make a tour of the entire country,
visiting the presidents of each state ex-
hibitor organization and preparing them
for combat against "music tax" interests.

Explains His Procedure

"Summed up in a nutshell, the facts are
very plain," Mr. Handy said. "When
suit is brought against an exhibitor
everything is assigned by the individual
firm or person alleging infringement to
the Society of Authors, Composers and
Publishers of America. Therefore our
first contention will be that the principal
parties at interest are not represented as
provided by law. Second, the statute
provides that both parties must come into
court with clean hands. By proving our
first contention we hope to show that the
plaintiff has not come into court with
clean hands. Third, we hope to prove
that the Society of Authors, Composers
and Publishers is a trust and monopoly,
in violation of the Sherman anti-trust
act.

"It will be impossible, under the agree-
ment between individual authors, pub-
lishers and composers and the national
society, for an individual, firm or person
to bring suit against an exhibitor prior
to 1926. Therefore, I see no reason why
we should have any difficulty in proving
our first and second contentions, as well
as the third.

Will Offer Alternative

"Then, last but not least, should we
fail to prove any of the above mentioned
contentions, I feel confident that it will
be imposscible for the 'music tax' inter-
ests to recover more than $10 from any
exhibitor whom the courts decide against.
The statute fixes a fine of $250 for copy-
right infringement on dramatical compo-
sitions, or for infringement by a distrib-

Music Tax Official
Adjusts Fees

The following schedule of li-
cense fees to be charged by the
American Society of Composers,
Authors and Publishers after
October i has been complied by
E. C. Mills, chairman of the ad-
visory committee of the organ-
ization. In compiling this sched-
ule of adjusted rates, Mr. Mills
states that it has been his inten-
tion to place the "music tax" on
a more equitable basis.

Vaudeville Theatres

These rates apply to theatres present-
ing three or more acts of vaude-
ville and not more than two reels
of pictures. The fees quoted give
the annual rate per seat.

Theatres charging less than 50c admis-
sion: Showing 1 day a week, 2c; 2 days,
Zc; 3 days, 2c; 4 days, 3c; 5 days, 4c; S
days, 5c; 7 days, 5c. In this classification
the minimum annual fee is $25.

Theatres charging in excess of 50c ad-
mission: Showing 1 day a week; 3c; 2 days,
3c; 3 days, 3c; 4 days, 4c; S days, 5c; 6
days, 6c; 7 days, 6c. The minimum annual
fee is $35.

Vaudeville and Pictures

These rates apply to theatres present-
ing five or more reels of pictures
and one or more acts of vaudeville.
The fees quoted give the annual
rate per seat.

Theatres charging less than 50c admis-
sion: Showing 1 day a week, 2c; 2 days,
3c; 3 days, 4c; 4 days, 4c; 5 days, 6c; 6
days, 8c; 7 clays, 10c. The minimum an-
nual fee is $25.

Theatres charging in excess of 50c ad-
mission: Showing 1 day a week, 3c; 2 days,
days, 6c; 3 days, 8c; 4 days, 8c; 5 days,
10c; 6 days, 12c; 7 days, 15c. The minimum
annual fee is $50.

Pictures Only

These rates apply to theatres present-
ing pictures exclusively, or . with
prologue, orchestral features, con-
cert and singing specialties. The
fees quoted give the annual rate pa-
scal.

Theatres charging less than 20c admis-
sion: Showing 1 day a week, 4c; 2 days,
4c; 3 days, 4c; 4 days, 6c; 5 days, 8c; 6
days, 10c; 7 days, 10c The minimum an-
nual fee is $25.

Theatres charging in excess of 20c and
less than 50c admission: Showing 1 day
a week, 8c; 2 days, 8c; 3 days, 8c; 4 days,
10c; 5 days, 12c; 6 days, 14c; 7 days, l£c.
The minimum annual fee is $50.

Theatres charging in excess of 45c and
less than 75c admission: Showing 1 day a
week, 12c; 2 days, 12c; 3 days. 12c; 4 days,
14c; 5 days, 16c; 6 days, 18c; 7 days, 20c
The minimum annual fee is $75.

Theatres charging 75c or more admission:
Showing 1 day a week, 16c; 2 days, 16c;
3 days, 16c; 4 days, 18c; 5 days, 20c; 6
days, 22c; 7 days, 25c The minimum rate
is $100 a year.

utor. The fine in all other cases, or for
ordinary music, is $10. The latter is
the classification under which an ex-
hibitor would come."

If a plan now under consideration
materializes Mr. Handy may submit his
findings to United States Attorney Gen-
eral Daugherty with the request that fed-
eral action be taken against "music tax"
interests.

Declare Truce in
Exhibitors Fight
On License Fees

Factions Name Committees to
Confer on Suggestions
For Agreement

(Special to Exhibitors Herald J

NEW YORK, Sept. 11.— The first
concrete move looking to a settle-
ment of the "music tax" situation
has just been taken by the Motion
Picture Theatre Owners of America
and the American Society of Com-
posers, Authors and Publishers.

President Sydney S. Cohen of the
M. P. T. O. A. announces that pend-
ing negotiations between represen-
tatives of the two bodies no suits
will be actually filed against any
member of the national organization
not now paying the license fee.

This truce does not effect those ex-
hibitors now paying the "music tax," nor
contracts which may expire during the
conferences, it being necessary to renew
these "in the same manner as would be
the case if no negotiations were pending.
Discussed at Atlantic City

Steps looking to a settlement of the
"music tax" controversy were taken first
at the recent meeting in Atlantic City of
the board of directors of the M. P. T.
O. A., when E. C. Mills, chairman of the
advisory committee of the A. S. C. A. P.,
discussed all angles of the situation with
the exhibitor officials.

According to an official statement is-
sued by the M. P. T. O. A., Mr. Mills
insisted that the theatre owners should
pay the license fees, although he was de-
sirous of "some more agreeable and bet-
ter way of handling the matter."

The officials of the M. P. T. O. A.,
however, contended that payment of the
fee was without justice, declaring that
"instead of the theatres paying the copy-
right proprietors the latter should actu-
ally pay the former in consideration of
the very valuable service thus rendered"
in the form of publicity and advertising.

Committees Are Appointed

Out of this discussion came the sug-
gestion that possibly a mutually agree-
able arrangement might be made whereby
the Society might be given cooperation
by the theatre owners in a "systematic,
thorough and inclusive 'plug' for their
compositions, of such tangible value from
the exploitation standpoint that they (the
composers, publishers and authors) might
well afford to relinquish so-called 'per-
forming rights' in consideration of the
service thus rendered."

With this suggestion in mind represen-
tatives of the two organizations will con-
fer shortly. Representing the exhibitors
will be: M. E. Comerford, Harry Davis,
R. F. Woodhull and Joseph W. Walsh.
Representing the A. S. C. A. P. will be:
Mr. Mills, J. C. Rosenthal and Silvio
Hein.

EXHIBITORS HERALD

September 22, 1923

New Theatres in England Impress
U S. Film executives

Robert Lieber, President of First National, and Watterson
R. Rothacker Return from Abroad

(Special to Exhibitors Herald)
NEW YORK, September 11. — What's the biggest thing happening in
the film industry abroad? This question, put to two recent arrivals from a
sojourn in Europe, Robert Lieber, president of First National, and Wat-
terson R. Rothacker, met with the response that one of the most encourag-
ing signs on the other side was the quality of theatres being erected in Eng-
land. Particular mention is made of the new Davis house at Sheppard's
Rush, recently completed and boasting a seating capacity of 3,000.

Both Mr. Lieber and Mr. Rothacker oper. I was much impressed with the

attended the opening of this theatre and
pronounce it a magnificent playhouse — a
proof of the fact that England is awake
to the necessity of bigger and better
theatres.

* * *

Discussing the general situation in Eu-
rope Mr. Lieber declared that the in-
dustry abroad has not established itself
as a permanent force in national life.

"I fsmnd particularly," said Mr. Lieber,
"that the press still has an idea that this
business of ours is a sort of fly-by-night
proposition that is going to pass beyond
the horizon again. About every time a
newspaperman asked for an interview the
first question he fired at me was: 'Well,
how long do you think this business of
yours is going to last?' I gladty took ad-
vantage of the opportunity which was of-
fered me at the banquet of the First Na-
tional Convention in London last month
to give my answer publicly to this ques-
tion.

"I find also in Europe, and this holds
true in the Scandanavian countries as well
as in England, that the industry has not
succeeded in 'selling' itself to what might
be termed, the 'higher ups' in society, and
as a result this amusement of ours is not
treated with the same sort of considera-
tion that is given it in the States.

"There is a strong tendency to build at
the present time and just before leaving
London I visited a new house, a theatre
with nearly three thousand seats, built
by a man who thoroughly understands
the motion picture business in its present
day stage."

* * *

The head of the Rothacker Enterprises
declares "The big outstanding feature I
saw in England was the tendency to
build new picture palaces. The new
Tivoli now under the auspices of Marcus
Loew, one of the finest and most advan-
tageously located in the Kingdom, opened
as the house which will give premiere
showings to the Metro output.

"With Robert Lieber, president of
First National and Ralph Pugh, man-
aging director of First National in the
United Kingdom, I had the pleasure of
attending the opening of the new Davis
house. It is a magnificent theatre.

"I was particularly impressed at this
and other theatres with the enthusiasm
and spontaniety of British audiences.
They are much more resnonsive than
American audiences. The Dav's theatre
fairly rocked with laughter during the
antics of Buster Keaton in one of his
characteristic comedies.

"Through the courtesy of Colonel
Bromhead and Reginald Bromhead I vis-
ited the new Gaumont laboratories in
London where are installed the latest
models of the Lawley automatic devel-

cleanliness and mechanical arrangements
of this plant.

* * *

"From my own viewpoint the trip was
eminently successful. I have reason to
believe that the announcement which we
hope to make before many months will
be of interest to English as well as the
American film trade."

Rumor Skouras-Koplar Split
Over Booking Disagreement

(Continued from page 37)

Skouras houses passing under control of
the new corporation were the Pageant,
Central, Arsenal and Shaw. Later the
Central was closed, while the corporation
several months ago took over the North
Grand under a year lease from Ferd
Warner. Several of the theatres have
airdomes.

Although the intimate details of the
corporation have not been made public
it is said that financially it was a sort of
50-50 proposition, although the Skouras
interests controlled the actual manage-
ment of the houses. The five directors
are Spyros Skouras, George P. Skouras,
and Arthur Stickney, representing the
Skouras interests, and Harry Koplar and
Sam Hamburg, Jr.

St. Louis film circles have been specu-
lating for many weeks on a possible split
between the Skouras boys and the Kop-
lar-Hamburg combination. In fact in
some circles it has long been whispered
that when the break came a new combine
would be the Goldman-Koplar-Hamburg
theatres against those controlled by
Skouras Enterprises, and that possibly
some independent houses would also en-
ter into a booking combination with the
first named interests.

Report Goldwyn Transaction

Goldman has plans for a new theatre
on Grand Boulevard just north of the
Grand Central and recently closed a con-
tract with the Goldwyn-Cosmopolitan or-
ganization whereby this house eventually
will become the St. Louis first-run home
for Goldwyn pictures. In return the
Goldwyn-Cosmopolitan interests are said
to have agreed to take a large block of
the bonds of the new house. In the mean-
time the Kings becomes the St. Louis first
run for the G.-C. product. Goldman in ad-
dition to the Kings owns the Queens Thea-
tre, Euclid and Maffitt avenues.

There is also a possibility that the
Skouras interests would renew their ne-
gotiations for the Missouri Theatre
should they break off entirely with Kop-
lar and Hamburg.

Report Smoot Against
Admission Tax Repeal

Industry, However, Has Friend
in N. Y. Printers Who Pass
Condemning Resolution

(Washington Bureau, Exhibitors Herald)

WASHINGTON, D. C, Sept. 11. That
Senator Reed Smoot's policy is in opposi-
tion to any revision of the revenue bill is
the report here and this declaration is seen
as the first obstacle in the path of the
motion picture industry in its fight for
the repeal of the admission tax. Senator
Smoot, it is known, is to be the next
Chairman of the Senate Finance Com-
mittee.

While there is a diversified opinion on
the subject it is generally believed that
congress will make some revisions in the
revenue bill. It is pointed out that there
is already a surplus of $300,000 in the
treasury.

As far as a complete abolition of tax on
amusements goes, there is an apparent
feeling against this in Washington, es-
pecially as the tax applies to high priced
amusements such as prize fights. The
government it is felt, should get revenue
from such sources.

N. Y. Printers
Condemn Taxes

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— Members of
the New York State Allied Printing
Trades Council, in session at the twenty-
seventh annual convention went on record
as opposed to admission taxes and cen-
sorship in a resolution passed. Referring
to the admission tax the resolution says
in part :

Resolved, that we go on record to de-
mand that congress at its next session
repeal the admission tax on motion pic-
ture theatres, and our officers be in-
structed to cooperate with the theatre
owners and other organizations and indi-
viduals to eliminate this unwarranted
handicap upon the education and pleasure
of the people.

Dempsey- Gibbons Fight
Films Shown in Chicago

Despite federal opposition the official
Dempsey-Gibbons fight pictures are being
shown at the Rose theatre, Chicago. Simul-
taneously with the announcement by As-
sistant United States District Attorney
Edwin L. Weisl that the motion pictures
would not be shown in Chicago, pending
trial of James J. McGrath, who brought the
film from Montana to Chicago, a duplicate
of the picture empounded last week is being
screened.

Through the advice of attorney Louis
Piquett, representing the owners of the
pictures, the display was resumed. Mr.
Piquett maintained the film seized by the
government officials had performed its
function of physical evidence after it had
been exhibited to the federal grand jury.
Attorney Piquett plans to petition the fed-
eral judge for the return of the copy seized.

Cyrus Jacobs Dead

(Special to Exhibitors Herald)

KANSAS CITY. MO., Sept. 11.— Cyrus
Jacobs, manager of the Globe theatre, a
combination motion picture and vaudeville
house of this city, who was taken to a hos-
pital after an attack of heart disease, is
dead. Mr. Jacobs was 47 years old.

September 22, 1923

EXHIBITORS HERALD

Goldwyn Builds Mammoth Palace Set

EXHIBITORS HERALD

September 22, 1923

The Magazine Exhibitors Read
Is the One They Pay For —

Recent surveys of motion picture trade papers revealed the
astounding fact that at least 5,500 copies of film trade
papers "which cannot be classed as paid" are mailed
weekly to theatre owners. Needless to say, none of this free
circulation is "HERALD" circulation. Of interest in this
connection is the following letter:

"I have taken the HERALD since its introduction
and while operating a theatre I feel that it would be
impossible to do without your paper. / received
several of the different ones but yours is the only one
I paid for. I am for you and would like to see you
enroll the theatre men 100 per cent."

RAYMOND SCHNEIDER,
Midget Theatre,
Metamora, 111.

Griffith to Make Revolutionary
Film at Request of D. A. R.

Production Will Depict Sacrifices and Stuggles During
the Period of America's Founding

(Special to Exhibitors Herald)

NEW YORK, Sept. 11. — Singular honors and further recognition of the
motion picture as a medium for fostering Americanism and pro-
moting education is bestowed on the cinema in a request made by
the National Society of the Daughters of the American Revolution that a
film be made, dedicated to patriotic purposes, and depicting the struggles
and sacrifices of the founders of America. This request has been acceded
to and the picture will be produced by D. W. Griffith.

THIS is believed to be the first time
in the history of the motion pic-
ture that a national organization of the
prestige of the D. A. R. has requested the
industry to produce a photoplay.

* * *

The request was first made to the
Committee on Public Relations affiliated
in an advisory capacity with the Motion
Picture Producers and Distributors of
America of which Will H. Hays is
president. Mrs. Anthony Wayne Cook,
president general, and Mrs. Charles
White Nash, New York State Regent
representing the Daughters of the Ameri-
can Revolution on the committee made
the request to Mr. Hays who transmitted
the idea to Mr. Griffith who readily con-
sented to make the picture.

Preparation of the scenario has started
and acording to present plans the picture
will graphically show the struggles, sac-
rifices and results of the Revolutionary
period. Prominent figures and scenes
of early American history will be intro-
duced and the whole is intended to foster
the spirit of Americanism in an appealing
manner.

* * *

Mr. Griffith, in outlining his plans for
the production in a letter to Will Hays,
stated:

"It is an important development in
the progress of motion pictures when
such an organization takes an active and
helpful interest in introducing these
larger themes into pictures."

Writing further on his idea of what
the picture would embody Mr. Griffith's
plans include the picturization of vari-
ous phases of unrest today; the average
working man's condition at present; the
battles between capital and labor. Then
the story would go into the past and
show the great sacrifices made by our
forefather to make possible the privileges
now enjoyed. This would lead into the
story of the Revolution depicting out-
standing events and personages of Amer-
ican history. „
* * *

Among them would be such scenes and
incidents as the battlefield at Concord
and Lexington; the road where Paul
Revere made his memorable ride; the
battle of Bunker Hill; Nathan Hale risk-
ing his life to protect another; the dis-
aster at Ft. Washington and the retreat
from Ft. Lee and many other scenes of
importance.

According to Mr. Griffith, Robert W.
Chambers, noted author, whose several
books deal with the Revolutionary period
will render his time and services in the
making of the picture as will John L.
E. Pell, an authority on American his-
tory and Anthony Paul Kelly, author
of "Three Faces East."

While the picture will be of historical
nature it will be a commercial produc-
tion, appealing to the masses. It will
be kept entirely free from political or
partisan propaganda.

American Films Win at
International Exhibition

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— Two American
made motion pictures won highest awards,
the Grand Gold Medal and a Gold Medal,
at the Chamber of Commerce and Industry
of Turin, International Exhibition of Opti-
cal and Cinematographical photography, ac-
cording to word received here from the
general secretary of the grand jury in
charge of the awards.

The letter states : "I am instructed by
the Grand Jury to communicate the Jury's
decision at the Film Congress to assign in
the Internatianal Competition first prize to
the film 'Lost and Found' : second prize for
the film 'The Christian' : further the di-
ploma for collaborators is conferred on
Cedric Gibbons, art director ; Clyde de
Vinnia, technical director, and Glen Kersh-
ner, technical director ; Charles Van Enger,
technical director."

Beth pictures are Goldwyn productions.

Fort Wayne Operators
Ask 10 Per Cent Raise

(Special to Exhibitors Herald)

FORT WAYNE, IND., Sept. 11.— Oper-
ators in this city have asked for a hori-
zontal increase of 10 per cent in their weekly
pay envelopes. The present contracts be-
tween managers and employes — stage hands,
motion picture operators and musicians ex-
pired Sept. 1.

A. B. Marcus, representing the Quimby
interests, the largest employers of opera-
tors, musicians and stage hands in Fort
Wayne, declared last night that it is out of
the question to meet the demands of the
union men.

Maude Adams Will Make
Film* of Kipling* s "Kim"

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— Maude Adams,
stage star, will enter the motion pic-
ture business as a producer, it has been
learned. Miss Adams will leave for In-
dia next March where she will make a
screen version of Kipling's "Kim."

Current reports state that it is not the
intention of the star to personally appear
in the film.

Returns From Brazil

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— John L. Day.
South American representative of the for-
eign department of Famous Players-Lasky
Corporation, has returned to New York
from a stay of several months in Para-
mount's Brazil office.

Klein Moves Offices

(Special to Exhibitors Herald)

NEW YORK, Sept. 11. — Representative
Producers Alliance, Inc., of which Edward
L. Klein is president, have moved their offi-
ces to the National Association Building.
:.'"> West 43rd street and 26 West 44th street.

Censors Get Ireland

(Special to Exhibitors Herald)

WASHINGTON, D. C— Motion pic-
ture censorship becomes effective in Ire-
land in November, it has been learned
from Vice Consul H. M. Collins. A bill
to this effect was recently passed.

September 22, 1923 EXHIBITORS HERALD 43

Film News
in

Pictures

PICTORIAL SECTION

of Exhibitors Herald

Issue oj September 22

Stories Told

the Camera

Max, Moritz and Pep, three lively monks
appearing in William Fox Sunshine com-
edies, give their conception of the ancient
Chinese proverb, "Hear no evil; see no
evil; speak no evil."

Helene Rosson, sister of the
already well known Arthur,
Dick and Hal, will be seen
shortly in new series of West-
ern* which will be distributed
by Arrow.

Heretofore Bull Montana's face has won
him screen laurels. But now his neck,
which has an "expansion" of 1912 inches,
is responsible for his role in Maurice
Tourneur's "Jealous Fools," a Mike
Levee-First National film.

Jane Mercer who was discov-
ered by Lois Weber in her
search for a child actress to play
title role in "Jewel," directed by
Miss Weber for Universal.

EXHIBITORS HERALD

September 22, 1923

How would you like to perforin on a portable house at the edge of a fifty-foot
cliff just to make the fans laugh? Sid Smith did while making "Built on a
Bluff" for Grand-Asher. But Sid didn't worry for if you will examine the
picture closely you will see several wires anchoring the comedian to solid
terra firma.

Mary Louise Beaton, niece of Rich-
ard A. Rowland and player in "A
Message of Mars" and other Metro
pictures, was married recently to
Malcolm Mitchell, New York mil-
lionaire.

A star in a doll's house. This small structure was
erected for Marion Davies' use while she was making
outdoor scenes on Aladdin Rock Farm in Connecticut
fot her next Cosmopolitan production, "Yolanda." The
house was built at the Cosmopolitan studios in New
York and shipped in sections to location.

Mary Eaton, former Follies star, who makes her debut
in motion pictures in Sam Wood's Paramount attraction,
"His Children's Children," has two substantial props in
this picture. Mr. Wood is on the left and Glenn Hunter,
one of the new luminaries on the F. P.-L. lot, assists
on the right.

September 22, 1923

EXHIBITORS HERALD

From Vagabond

-to Prince

Thanks Exhibitors

Jack Coogan, Sr. (right), who is producing Jackie's first for Metro, "Long Live the King," has issued a statement ex-
pressing his "gratitude to the hundreds of exhibitors who have reacted so favorably toward our plans for putting Jackie
in roles other than those with which he has been so long associated." Mr. Coogan says that the wardrobe of the be-
loved vagabond has been put aside, temporarily at least, and his forthcoming film Jackie will have the remarkable role
of Crown Prince Otto in Mary Roberts Rinehart's novel.

The advertising and publicity staff of Fox Film Corporation. Vivian M. Moses, director of the department, is fifth from
the left in the center row. The size of the Fox staff is indicative of the attention being paid to accessories and publicity
in conjunction with the large fall program announced by the company. During the coming season Fox will distribute 121
productions, twenty-five of which will be special attractions, twenty-seven star series pictures, twelve imperial com-
edies, twenty Sunshine comedies, Eight Al St. John comedies, three Clyde Cook comedies and twenty-six educational
subjects. Included also is the semi-weekly issue of Fox News.

EXHIBITORS HERALD

September 22, 1923

Charming portrait of Patsy Ruth Mil-
ler as she apears in "The Hunchback
of Notre Dame," Universal-Jewel at-
traction which had premiere at Astor
theatre, New York.

Duane Thompson, who has played
with such stars as Bobby Vernon, is
now leading woman for Sid Smith,
with whom she will make twelve two-
reel comedies for Grand-Asher dis-
tribution.

Richard Talmadge whose pic-
ture, "Fast Freight," is first
of a series of Carlos produc-
tions which will be distributed
through Truart.

Eileen Sedgwick, popular
Universal serial star, has
started work with William
Desmond on the new "U"
chapter play, "Beasts of Par-
adise." She and Desmond are
co-starred.

Ruth Hiatt, who is Lloyd Hamilton's
leading woman in Educational com-
edies, took the first prize for beauty
at the annual bathing girls parade at
Venice, Cal.

Colleen Moore, with straight bobbed
hair and long bangs depicts 1924 flap-
per in Warner Fabian's "Flaming
Youth," forthcoming First National
film. Miss Moore gives outstanding
performance of season, says R. A.
Rowland.

September 22, 1923

E X H I B ITORS HERALD

Top: View of exterior of the first
unit of the Sawyer-Lubin studios
recently constructed at San Diego,
Cal., by Arthur H. Sawyer. Two
more units will be built. Middle:
Interior of Stage 1, which measures
256 feet by 90 feet by 46 feet. Bot-
tom: Officials and guests at open-
ing of plant.

Gus Edwards, Broadway producer,
aids his protege, Sadie Campbell,
Buddy Messinger's leading woman,
to whisper a message to Jack
Earle, seven foot, four inch giant
appearing in Century comedies.

EXHIBITORS HERALD

September 22, 1923

9/uWEEK inNEWYORK

THE much discussed black-face pic-
ture in which Al Jolson was to
have made his screen debut, and for
which Lloyd Hamilton was later selected
to play the leading role, is nearing com-
pletion at the D. W. Griffith Studio, at
Mamaroneck.

It will be recalled that Jolson was
chosen to play the lead, and after an
expensive cast had been engaged and the
camera had started grinding out the first
scenes of the production, Jolson saw
himself on the screen in the "rush" shots
and became peeved because he didn't look
as good as he thought he would. So he
sailed for Paris without even saying good-
bye to the Griffith forces.

For a time it looked as if the enter-
prise would be dropped, because Lloyd
Hamilton, the only comedian whom Mr.
Griffith thought could adequately portray
the role, was so busy fulfilling his con-
tract with Educational that he could not
find the time to make the blackface pic-
ture. Arrangements were finally made
through which Hamilton was borrowed
for the picture.

"Be Yourself" will be the title of
the picture, which was tentatively called
"Black and White." It is Hamilton's
first feature length comedy, based on a
story by Don Caesar, author of "Na-
poleon's Barber." Supporting Hamilton
are Tom Wilson, Charles Graham, Sally
Long, Edna May Sperl, Irma Harrison,
Kate Bruce and Lucile La Verne. Jack
Noble is directing, assisted by Hugh Fay •
and Lloyd Bacon, of Hamilton's technical
staff. Distribution, it is reported, will
probably be through United Artists or
First National.

* * *

Vic Shapiro read in one of the daily
papers that Harold Roach, here on a trip
from the coast, had gone to Chicago for a
few days, and remarked :

"I wonder if that guy Hal Roach has
been reading about the Prince of Wales
coming to this side incognito and is try-
ing a little of it himself with that Harold
Roach stuff."

* * *

In telling of the awful sufferings of a
company of players Erich von Stroheim
took into Death Valley to make some
scenes for "Greed," a Goldwyn publicity
story says:

"Death Valley is rated by geologists as
the hottest and most dangerous spot in
America, if not the entire world. Hu-
man beings cannot subsist in its scorch-
ing heat and humidity without drinking
six quarts of water an hour."

Howard Dietz read it over to Eddie
Bonns.

"Six quarts of what?" asked Eddie
anxiously.

"Water" replied Dietz.

"Oh, I thought you said something
else," sadly said Bonus. "No Death
Valley for mine."

Herb Crooker says he has just dis-
covered that a business is a business.
Crooker entered an elevator in theLong-

acre building one day last week and in-
quired of the operator:

"What floor is John Cort's office?"

"Can't say," replied the operator, "I
haven't been in this business very long."

* * *

Anent the advent of E. J. Smith, new
sales manager of Universal who recently
succeeded Art Schmidt, the Universal's
sales bulletin, "The 24-Sheet," springs this
from the pen, pencil or typewriter of R. V.
Anderson :

A Welcome To E. J.

We know that you are "there"

Eddie Smith.
We think you are a "bear"

Eddie Smith.
You can start out at top speed
And we'll follow in your lead
Your commands we'll always heed,

Eddie Smith.

We know the job's no cinch

Eddie Smith.
We're behind you in a pinch

Eddie Smith.
You just wade in with a grin
We're backing you to win
On you we place our tin

Eddie Smith.

* * *

A number of film men attended the
funeral last week in Brooklyn of Wil-
liam Devery, long associated with Wil-
liam Steiner in picture production, with
offices in the Candler Building. Mr. Dev-
ery died suddenly on September 2 after
a brief illness at his home 431 East Third
street, Brooklyn.

* * *

Will H. Hays sailed Saturday on
the Leviathan for a six weeks' trip to
England as the guest of Ambassador
George Harvey. The trip is in the na-
ture of a vacation but incidentally Mr.
Hays will take a peep at the film in-
dustry as it is handled in King George's
country. Or maybe it is Queen Mary's
country. Considerable anxiety is being
experienced over at the Hays' office lest
the chief come back wearing some of
those knee panties which are said to
be very much in vogue with Ambassador
Harvey while attending royal and other
functions. Someone suggests that the
beauty of Mr. Hays' particular style of
architecture would not likely be enhanced
by short pants.

* * *

According to rumor Paul Gulick is
busy inventing a golf ball which is des-
tined to make less trouble in certain
places than do the balls now in popular
use. Gulick's idea is to build a ball the
outer shell of which will open up into
the shape of a cute little boat immed-
iately on coming into contact with water.
It is said Gulick got the idea of the in-
vention after shooting eight balls into
the wet on the eighteenth hole at Belle
Claire during the June golf tournament.

Gulick hopes to get his invention com-
pleted in time to give it a few days in-
tensive training before the tourney at
Belle Claire next week. The training is
intended to teach the ball to close up its
cute little boat after sailing across the
water hazard and then jump itself right
up on the green.

* * *

Jesse Weil, one of the best known
publicity men in the motion picture field,
who has been identified with some of the
biggest productions that have appeared
in Broadway theatres in recent months,
has • just become affiliated with the In-
dependent --Pictures Corporation as ad-
vertising manager and publicity director.

" • • -Jdttn— S: " Spargo'. " "

G. B. Gallup Joins
First National

BRUCE GALLUP

AN event of no little interest to persons
in the motion picture industry is the
acquisition by First National of George B.
Gallup, Jr. Mr. Gallup, or "Bruce," as he
is better known to his friends and asso-
ciates, has headed the advertising depart-
ment at the W. W. Hodkinson Corporation
for the past three and a half years. During
this time he has made an enviable record
as a level headed and practical advertising
man and has done much constructive work
throughout the industry generally.

"Bruce" is no genius unless practical
horse sense can be counted as such, and he
possesses an abundance of this rare com-
modity, as well as a Yankee conservatism
which is no doubt due to his early training,
which is represented by eleven years in the
schools of New England. His age is some-
where between eighteen and fifty — eighteen
when he does a good job and fifty when he
doesn't, which we assume is the affliction
of an old fashioned New England con-
science.

In addition to his work on Cosmopolitan
Magazine and the New York Street Rail-
way and advertising manager for one of the
largest manufacturers in the country, he
has had the benefit of contact with adver-
tising since he was knee high to a grass-
hopper, and he is something like six feet
one now, for his father is an advertising
man of considerable ability.

Do not get the idea that he is so imbued
with advertising that he hasn't time for
some of the more frivolous things of life,
for he is a golf enthusiast and many will
remember him as the long drink of water
that presides during the golf tournament.

Sol Lesser Off on Two
Months* European Tour

fSpecial to Exhibitors Herald)

NEW YORK, Sept. 11.— With the estab-
lishment of a foreign film sales department
as his objective Sol Lesser of Principal
Pictures Corporation sailed for Europe on
the Leviathan where he will begin negotia-
tions on this matter.

Mrs. Lesser accompanied her husband.
They plan to be abroad two months. Lesser
will make his headquarters in the main office
of Associated First National Pictures, Lon-
don.

September 22, 1923

EXHIBITORS HERALD

50 Companies Given
Charters at Albany
During July, August

(Special to Exhibitors Herald)
ALBANY, N. Y., Sept. 11.— With 50
companies incorporating during July and
August, the motion picture industry in New
York State showed splendid activity during
the midsummer months as compared with a
like period a year ago. While the total
capitalization of $1,090,200, fell below last
year's total, when 39 companies incorporated
during the midsummer months, capitalized
at $1,544,500, this is offset by the increase
in the nuinber of new companies in the field.

Averaging better than one a day, and with
an aggregate capitalization of $88,500, eight
companies incorporated in New York state
last week. These companies included the
Red Seal Pictures Corporation, capitalized
at $500; the Farfarello Thalia Operatic
Corporation, $500; That's That, Inc., $40,-
000; Medical Science Film Corporation,
$10,000; National Screen Announcements,
Inc., $2,000 ; Benrose Theatre Corporation,
$20,000, all located in New York city, and
the System Amusement Company, Inc., of
Buffalo. $15,000; the Farash Theatre Com-
pany of Albany, $500.

Wage Increase Given

St. Louis Musicians

(Special to Exhibitors Herald)
ST. LOUIS, MO., Sept. 11.— Substantial
increases in the wages of musicians in St.
Louis motion picture houses, theatres and
other places of amusement are provided in
contracts just signed by the theatres. Musi-
cians are now receiving $3 to $5 a week
more than a year ago without considering
the bonuses.

In every case where union music is
furnished under the contracts with the the-
atres, the orchestra leader is to be paid 50
per cent more than the other players. The
number of men to be employed is arbitrarily
fixed by the number of seats and admission
charges. Under the new scale the larger
picture houses pay from $65 to $75 a week
for players and $100 to $110 for leaders, the
rates being for shows lasting two and half
consecutive hours, $35 per week ; shows last-
ing three consecutive hours, $35; three and
a half consecutive hours, $38; show lasting
four hours, $42, with $1 an hour for after-
noon work, minimum $2 per each perform-
ance.

New York Exhibitors

Solidly Against Tax

(Special to Exhibitors Herald)
ALBANY, N. Y., Sept. 11.— A canvass
of the exhibitors of the three cities of
Albany, Troy and Schenectady, made dur-
ing the past week, shows that without ex-
ception, the exhibitors in this part of the
state are 100 per cent against the admission
tax.

It is generally conceded that a continu-
ance of the tax is absolutely unnecessary,
and furthermore that many patrons do not
frequent the theatres as often because of
the additional few cents which has been
tacked on and continued by the government.

School to Show Films

(Special to Exhibitors Herald)

VINCENNES, IND., Sept. 11.— Motion
picture machines are being installed in the
township schools surrounding this city. It
is the intention of the township trustees to
provide some entertainment as well as edu-
cational work in the school curriculum.

Form League in Canada to
Affiliate With M. P. T. O. A.

Dominion Exhibitors Approve Motion Picture Day;
Theatre Owners Distributing Corporation
Also Is Endorsed by Organization

(Special to Exhibitors Herald)

MONTREAL, CANADA, September 11. — Canadian exhibitors, meet-
ing here last week, organized for the purpose of affiliating with the Motion
Picture Theatre Owners of America, and gave a vote of confidence to
President Sydney S. Cohen and members of his administration through
their endorsement of the Theatre Owners Distributing Corporation and
Motion Picture Day.

Montreal to Be Headquarters of Organization

In addition to President Cohen of the M. P. T. O. A., those in attend-
ance from the United States included Harry Davis of Pittsburgh, Charles
E. Whitehurst of Baltimore, R. F. Woodhull of Dover, N. J. ; Howard
Smith of Buffalo, N. Y., and A. J. Moeller of New York. A vote of thanks
was given President Cohen and his co-workers.

Headquarters of the Canadian organization will be located in Montreal,
the home city of G. B. Sparrow, who was elected unanimously to the presi-
dency. Service stations will be maintained in the key cities to handle the
legislative and international matters.

Other officials and directors elected Lazanis, Montreal; J. Cytrynbaum, Mont-

were:

J. Speerdakos, Montreal, treasurer;
Vincent Gould, Montreal; A. Denis, Mon-
treal; Harry Alexander, Toronto; Ginsler,
Toronto; Coplan, Ottawa; F. Guest Ham-
ilton and Mayor Cooper, Huntsville; J.
C. Brady, Toronto, vice president; F. G.
Spencer, St. John, N. B.; McAdam, Hali-
fax, N. S.; McNichols, Winnipeg; Ker-
shaw, Manitoba.

Official Congratulates Exhibitors

The Canadian Moving Picture Digest,
edited by Ray Lewis, was selected as the
official organ of the league.

A luncheon was held on September 7
and was attended by delegates and the
president and officials of M. P. T. O. A.
Alderman Trepanier, pro mayor of Mon-
treal, welcomed the delegates and visitors
and congratulated exhibitors on the vision
which prompted organization. Con-
gressman Bloom of New York gave a
congratulatory address.

Spirited addresses were delivered by
President Cohen and Mr. Woodull.

There was a most enthusiastic assembly
at the convention and a foundation was
strongly laid financially for launching M.
P. T. 0. of Canada ih affiliation with M.
P. T. O. of America.

100 in Attendance

More than 100 dominion exhibitors at-
tended, including:

H. Alexander, Toronto; Gibertig, Tor-
onto; Vincent Gould, Montreal; J. A.
Boyd, Toronto: J. T. Isbell, Toronto;
Samuel Lent, Toronto; Geo. B. Sparrow,
Montreal: S. J. Dunning, Verdun, Que-
bec; G. Lester. Toronto; Frank Worth.
Toronto; A. Moisan, Quebec; P. B.
O'Neill, Montreal; D. A. Burpee. Mont-
real;. Morris West, Montreal; B. Hudson,
Toronto; J. Imeson, Chesterville, On-
tario; G. Miller, Montreal: J. Fortin, Que-
bec; C. K. Sperdakos, Montreal; A. J.
Robert, Three Rivers; S. Athanasiou,
Montreal; Basil Horsefall, Sherbrooke;
A. Denis. Montreal; T. H. Hartley, Rock
Island; E. Beaumont, Quebec; P. Gue-
nette, Montreal; R. Vallee Sherbrooke;
J. C. Brady, Toronto: G. Lester, Tor-
onto; H. Rottenberg, Toronto; H. Gin-
ster, Toronto; George ' Rostky, Montreal:
Mr. Rosenbloom, Lachine; D. T. Bouch-
ard, Sr. Hyacinthe: George Ganetakos,
Montreal; E. F. McMahon, Montreal;

real; S. Steinberg, Toronto; Harry Heller,
Montreal; J. Staphan, Montreal; I. Sing-
erman, Joliette; Smith, Montreal; Gladi-
anos, Montreal; Berzan, Montreal;
McBrien, Montreal; Joe Brown, Mont-
real; Connover, Montreal; D. Wolfe,
Montreal; Appelbaum, Toronto; Coplan,
Ottawa.

Mexican Authorities

Approve Carewe Film

(Special to Exhibitors Heroli)

NEW YORK, Sept. 11. — Difficulties
which arose between Associated First Na-
tional Pictures, Inc., and the Mexican
government over certain scenes in Edwin
Carewe's "The Girl of the Golden West"
were amicably settled last week and Mr.
Carewe was vindicated by the Mexican gov-
ernment of the charge of incorporating any
scene in this picture dilatory to the interests
of Mexico, according to advices received
here.

The Department of Foreign Relations in
Mexico City reviewed "The Girl of the
Golden West" and Mr. Rodriguez, manager
of the First National branch in Mexico City,
was called to the Foreign Department and
advised that the officials had found the pic-
ture a production of extremely high quality
and free entirely from anything objection-
able to the government. Governors of all
the Mexican states were advised by wire
that the production had been endorsed by
the central government. The first objections
of Mexico were based upon reports received
from its representatives who saw the pic-
ture in this country.

McCabe Joins Goldwyn

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— Vincent J. Mc-
Cabe, until recently Canadian head of the
Associated First National Pictures, has
joined the sales department of Goldwyn-
Cosmopolitan attached to the staff of J. R.
Grainger.

Hitt Made Art Chief

(Special to Exhibitors Herald)
NEW YORK, Sept. 11.— Lawrence Hitt
has been made art director at the Para-
mount . Long Island studio to succeed
Charles Cadwallader, resigned. "

EXHIBITORS HERALD

September 22, 1923

First National Gets Distribution of
Principal Features

Series of One Reel Microscopic Subjects Is Placed With
Educational Exchanges

{Special to Exhibitors Herald)

NEW YORK, Sept. 11. — Official announcement is made that arrange-
ments have been completed between Associated First National and
Principal Pictures Corporation for distribution of the Principal prod-
uct by First National. In addition to closing with First National for its
important features Sol Lesser, president; Irving M. Lesser, vice-president,
and Mike Rosenberg, secretary, further completed their distribution by
placing a series of one-reel microscopic subjects with Educational.

THE pictures which First National will
distribute include "The Meanest Man
in the World," which was adapted to the
screen after being purchased from George
M. Cohan who starred in the stage pro-
duction in New York City, the first of the
Harold Bell Wright features, "When a
Man's a Man."

* * *

These productions will be distributed
through the thirty-seven branch ex-
changes in the United States, Canada
and through Associated First National in
England, Norway, Sweden, Denmark,
Switzerland, and all of the civilized world.
In addition to First National handling the
foreign rights that department of Prin-
cipal Pictures Corporation will function
in this respect as well.

"The Meanest Man in the World"
boasts an all star cast headed by Bert
Lytell, Blanche Sweet, Bryant Washburn,
and a dozen other players of note. It is
said to have made a record during its
week's test run at the Warfield theatre,
San Francisco.

"When a Man's a Man" is one of the
Harold Bell Wright's most popular
stories. In this production there, is an-
other all-star cast of players headed by
John Bowers, Marguerite de la Motte,
Robert Frazer, and many more well
known artists.

* * *

With the completion of this distri-
bution deal, the three executives of
Principal Pictures Corporation will go sep-

arate ways in the interests of their
organization. Sol Lesser has left for Eu-
rope to confer with film chiefs abroad
and to arrange all matters pertaining to
the foreign distribution. He will also
seek stories for future productions.

Mike Rosenberg leaves for the Coast
where he will start immediately on the
first Baby Peggy production with the
termination of her Universal contract.
The title of this first story will be an-
nounced at a later date. Harold Bell
Wright is in Los Angeles awaiting
Rosenberg's arrival when they will com-
plete all arrangements pertaining to the
production of "The Winning of Barbara
Worth." This will be one of the most
pretentious of productions and will be
made on the exact locale described by the
author.

Irving M. Lesser will remain in the
New York office of the organization
where he will devote his time to the dis-
tribution matters that will surround "The
Meanest Man in the World," "When a
Man's a Man."

* * *

' The one reelers which Educational will
handle are the series of twelve micro-
scopic subjects by Louis H. Tolhurst.
Three have already been completed. The
finished subjects are titled, "The Ant,"
"The Spider," and "The Bee." Executives
of both Educational and Principal Pic-
tures are highly enthusiastic over the fu-
ture of these "Secrets of Life," as the
series has been called.

Big Plans Under Way
For Exhibitors "Day"

Extensive Publicity Campaign
Now in Preparation by
National League

(Special to Exhibitors Herald)

NEW YORK, Sept. 11.— National motion
picture day, sponsored by the Motion Pic-
ture Theatre Owners of America, to be
observed November 19, is destined to be a
day that the exhibitor will look back to
with satisfaction for several reasons, if
present plans of the M. P. T. O. A. are
carried out on the scale completed at
present. For though the theatre will donate
25 per cent of the gross receipts to the na-
tional association on this day it is the aim
of officers of the league to so popularize
motion picture day that even with the 25
per cent removed from his gross every ex-
hibitor will have done a bigger volume of
business than he would under ordinary
circumstances.

Money Will Aid Fight on Tax

According to an announcement just issued
from the national headquarters, trailers,
slides, letters, folders, exploitation plan;
and newspaper publicity are now being pre-
pared and will be sent to exhibitors. En-
dorsements have been received from nation-
ally known clubs and organizations, civic,
social and business, who desire to aid in the
movement, it is stated.

The money obtained through motion pic-
ture day will be used to carry on the work
of Theatre Owners of America in seeking
a repeal of the theatre admission and seat
taxes.

Exhibitor Will Benefit

Another important result to the exhibitor
of observing his day, it is pointed out by
the national body, will be the furthering of
the exhibitor's own interests in his com-
munity by cooperating with the national
movement.

Pays $265,000 for Big
Kansas City Playhouse

(Special to Exhibitors Herald)

KANSAS, CITY, MO., Sept. 11. — One
of the largest deals of several months in
Kansas City, involving the New Centre the-
atre building, was completed this week when
the structure was sold to George A. Metcalf
for $265,000 by Clem B. Altman and the
F. G. Altman estate.

The New Centre theatre building, which
includes office space, was erected by the
Altman interests in 1916, replacing an old
brick residence which had steod on the
corner of Fifteenth street and Troost for
thirty years. The New Centre, while not
considered a suburban house, is in the center
of a busy transfer district.

Vote Norma Talmadge
Choice for Juliet Role

(Special to Exhibitors Herald)

NEW YORK, Sept. 11. — In a voting con-
test conducted by the New York Daily
News to determine the most popular actress
to play the role of Juliet in a screen pro-
duction of "Romeo and Juliet", Norma
Talmadge, First National star, led all com-
petitors.

This is the second instance in which
Talmadge has lead the field in a vote on this
question, Chicago picture fans having ac-
corded her the same honors in a similar
contest conducted by the photoplay depart-
ment of the Chicago Tribune.

MONEY MA

Which Have Been
Exhibitors to Bui / <

By VOSE & BAUNCE

(Rivets theatre, Pocahontas,
la.)

In order to run a theatre suc-
cessfully you must have pic-
tures that please your patrons,
and the only way to get them
is to buy what you want and
let the exchange keep the rest.
And it can be done, as we have
never bought a block of pic-
tures in the last five years. By
doing this we have overcome
the so-called weak nights, as
the people feel certain they are
going' to see a good picture.

KING IDEAS

Used Successfully by
1 Up Their Patronage

By MILLER STANTON

(Pictureland theatre, Cohocton,
N. Y.)

To all those exhibitors, if
there are any, who have only
one machine and hesitate on
putting another one in because
they are doubtful whether it
would pay or not, I would say
put in the second machine. For
eight years this theatre ran
only one machine and changed
hands three different times. Re-
cently we installed another ma-
chine and believe it is paying
us another $10 a show.

September 22, 1923

EXHIBITORS HERALD

THE THE AT R E

A department of practical showmanship

THE GREAITER MOVIE SEASON

What Chicago
Is Doing

''Greater Movie Season," celebrated in
Chicago by the McVickers theatre, has
been made the occasion for a spectacular
exploitation and advertising campaign
executed by Ed Olmstead, director of ad-
vertising and publicity for the theatre,
and Charlie Raymond, Paramount. Sta-
tistically recorded, the effort put forth
runs something like this :

"The Cheat" contest, in "Journal," netting 1.S54

lines Booklets given out, 25,000

Stickers pasted, 2,000 Twenty-four sheets,

specials designed by Olmstead, on illuminated

boards, 280 Extra space in all papers

Postcard views of theatre to all patrons

Marine searchlight on canopy playing up

and down street ..... Front decorated with

flags and special banners Special edition

of house organ Institutional copy in all

papers Special stage features throughout

season Prologue address by "Spirit of

Motion Picture" Promotion copy in

"American" on ''Greater Movie Year," three
pages Exclusive Paramount star identi-
fication contest in "American" to run 4 weeks
netting 4,000 lines, with paper distributing 100,000

heralds on contest Special posters, ads,

oaper, all carrying through Olmstead design as
basic motif.

Out of all this, which is so varied as to
catch in one way or another the attention
of every theatregoer in the city, the iden-
tity contest stands out as especially nota-
ble. The identification is effected in much
the usual manner, but the newspaper
backs it solidly as its own and limits it to
Paramount players.

As rock-bottom basis for the drive
Messrs. Olmstead and Raymond have im-
planted the thought that the new season's
pictures are to be actually greater than
any previously offered. The fireworks
they have superimposed upon this foun-
dation is calculated to complement this
thought with the belief that the new and
greater pictures will be shown at Mc-
Vickers. The congested condition of
traffic in front of the playhouse thus far
along in the season indicates that effort
made is bearing fruit.

"Hollywood
Scandals"

How do you like that title? Who do
you think would use it, except a yellow
journal? Who do you think would srive a
picture that title, and who would come to
see it?

There isn't any picture by that title,
but a downtown theatre in Chicago adver-

Are You a Movie Fan?

See Other Side and HndOut How You Can

GET A PRIZE

- - * ips

CantcHonrt Sam

Reproduction of herald d' !-
tributed by "Chicago Evening
American," advertising i t s
star identification contest, a
feature of "Greater Movie
Season."

tised a picture by that title last week, in
the newspaper, and used "Hollywood and
its Scandals" for lighted sign copy. Pass-
ersby had to look closely at the photos in
the lobby to discover that the picture was
Paramount's "Hollywood," advertised
and run day and date by half a dozen or
more neighborhood houses under its cor-
rect caption.

And the effect of the picture, if it has
any other than entertainment, is pro-
motion picture.

Greater Theatre
Season

While the public interest is focused
upon the big new pictures breaking into
prominence upon screens here, there and
everywhere, it isn't a bad idea to lift the
substance of the "Greater Movie Season"
idea and apply it to the theatre itself. If
it is true that greater pictures are at hand,
it is true that a better method of deliver-
ing them to the public is in order. In this
connection the word better may be sup-
planted by either new, novel or different
without loss of significance.

Obviously, this is the psychological
time to inaugurate any and all changes
of policy or procedure contemplated, in
order that they may be construed as a
part of the "bigger and better" idea that
seems now to be taking firm hold. Thus
theatre and picture may combine improve-
ments with mutual profit.

One Can Lose
Any Time

All Summer we attended, at least once
weekly, a Chicago neighborhood theatre
comfortably adjacent to our hearthstone.
(In Chicago neighborhood houses don't
really compete and one is too much like
another to outweigh convenience.) We
paid twenty-eight cents, top, and re-
marked the exceptionally good business '
that survived the heated season. We
quoted the theatre as one where good
management had defeated the traditional
slump.

Last week the price went up to thirty-
three cents, for the same show. The
crowd went down. One can lose money
at one time just as well as another. "

EXHIBITORS HERALD

September 22, 1923

LETTERS TO "THE THEATRE

Swanke Describes New
Lobby Display

Arthur Swanke, Mission theatre,
ElDorado, Ark., is not only one of
the most consistent builders of
good lobbies but also one of the
most consistent reporters of them
for the benefit of other showmen.
His latest creation is pictorially re-
produced on the next page. He
writes:

THEATRE EDITOR, Exhibitors
Herald. — Again I come forward with a
picture of one of my lobbies.

Business does keep up good, in fact,
darn good, and if it's any indication of
what we are to expect this fall with the
pictures the studios are turning out, Oh
Boy!

The lobby was done in a light brown,
with yellow cross stripes. Star's name
and title in black with white outline.
Made special posters on both comedy
and feature and they caused so much
comment that I have decided to make
them in the future for our first-of-the-
week bill only.

Meighan, always being a good drawing
card, we did three very nice days, despite
rain on the last day. — -Arthur Swanke,
Mission theatre, ElDorado, Ark.

* * *

DEAR MR. SWANKE: Particularly glad to
hear about the good business, and about the
special posters. We always believed that a good
short subject warranted such effort, and your
experience seems to prove it. Let us know how
the plan works out. — W. R. W.

Morrow Placards Poles
For "Wise Fools"

Floyd D. Morrow, Regent thea-
tre, Washington, Pa., doesn't write
as many Theatre Letters as he used
to, but regular news channels
bring in the following occount of
his recent activities, which isn't as
good, but better than silence:
Floyd D. Morrow, manager of the Re-
gent theatre, Washington, Pa., let the
world know that Goldwyn's "Three Wise
Fools" was coming to his theatre when
he placarded every pole in town carrying
trolley wires, which meant along the
main arteries of traffic.

This had never been done before, so
everybody thought it couldn't be, but Mr.
Morrow laid his lines and made his plans
by first making friends with the head of
the street railways company and then
making him and his wife ardent fans. A
season pass helped in this and a pleasant
word of greeting each time he came to
the theatre helped, as well as a solicitous
inquiry as to how he liked the different
shows. The street car man got to think-
ing he was "some pumpkins" at the thea-
tre, and when asked about putting cards
on the poles "just once," why of course
he was glad to consent.

As in most other towns, the poles are
of iron and taper toward the top, so Mr.
Morrow wired the cards to the poles and
as they slipped down it made the wires
tighter.

Another good stunt he used was to
paint the sidewalks each night the week
preceding the show with the cryptic "Y
Y Y Fools" and running the same in one
column one-inch teasers throughout the
paper until a few days before the show —
then coming out with the explanation that
"Y Y Y" means "Three Wise."

The show opened Labor Day and three
clowns in a well-bannered automobile fol-
lowed the parade carrying out the sug-
gestion of the illustration on the one-sheet.

An attractive piece for the lobby was
made by centering a three-sheet beaver-
board with a cutout of the clowns on the
one-sheet surrounded with 8x10 still pho-
tographs framed in hand-painted decora-
tive outlines.

Wodetsky Makes Record
At Box Office

J. C. Wodetsky, Murrette theatre,
Richmond, Ind., recently won a
special award offered by the Con-
solidated Realty and Theatres
Corporation, and the "Richmond
Item" carried the following story
under the heading, "Wodetsky Gets
Manager Prize":

The old adage "Nothing Succeeds Like
Success" certainly applied to Jaycliff
Wodetsky yesterday morning when he
received a check for a hundred dollars
from the Consolidated Realty and Thea-
tres Corporation in Chicago for his un-
tiring efforts in their behalf. This check
also carries with it the distinction of he
being the fastest stepping manager on the
circuit, which is remarkable as he has
only been with the firm for the past six
weeks and ordinarily it takes some man-
agers that long to become acquainted
with the city and their theatre, but such
is not the case with Wodetsky. He
started with a bang, knew just what to
do and is still at it.

Just before the first of July the Con-
solidated circuit announced they would
give a hundred and also a fifty dollar
prize to the managers making the great-
est increase in business during the month
of July over the month of June. Man-
ager Wodetsky increased the attendance
and receipts at the Murrette over 100 per
cent and received the first prize of one
hundred dollars.

The impression Wodetsky has made in
Richmond in the few short weeks he has
been here is pleasing. The increase in
business he made at the Murrette has
been rewarded by the cash prize he re-
ceived and the offerings he has at the
Murray are packing that playhouse after-
noon and night despite the tremendous
hot weather. All of which goes to prove
he is a big league manager and we may
all look forward to some real vaudeville

A scene from "Harbor Lights," the As-
sociated Exhibitors production, in which
Tom Moore stars.

and road shows this fall and winter with
a few special weeks and a number of
added features with the vaudeville.

Newspaper Experience
Asset to Packwood

Newspaper experience, possessed
by a surprising number of exhibi-
tors, is a valuable asset, as is at-
tested by the following letter and
"exhibitorial" from N. E. Pack-
wood, Star theatre, Wyaconda, Mo.
Mr. Packwood's contributions to
the local press are not only excel-
lent reading matter but excellent
publicity for the Star theatre and
for motion pictures in general.
THEATRE EDITOR, Exhibitors
Herald. — At the request of several other
exhibitors I am sending you the enclosed
article for publication if you think it
worthy of your columns. I was formerly
editor of a daily newspaper but gave up
the newspaper business to enter the show
business, but the old saying is, "Once a
newspaper man, always a newspaper
man," so I occasionally write articles for
the papers of this section and will prob-
ably drop you a contribution from time
to time. — N. E. Packwood, Star theatre,
Wyaconda, Mo.

* * *

DEAR MR. PACKWOOD: Very glad your
exhibitor friends urged you to send in the ar-
ticle. We believe many exhibitors writing
articles of that sort for the newspapers would
have a healthy effect upon public sentiment with
regard to the motion picture and its theatre.
By all means contribute often to this paper.
Your article is reprinted below. — W. R. W.

Motion Pictures Making

Strides for Betterment

By E. N. Packwood

One of the most notable things about the
present day moving pictures is the rapid strides
which they are making.

It can be safely said that this is not entirely
due to the cuttings by the censor boards.

Ten years ago the public demanded blood
curdling, hair splitting westerns, or pictures of the
slums of the cities showing the gangs and their
dirty work.

We have been educated above these things,
they no longer appeal to our senses as amuse-
ment. But rather leave an impression in our
minds which words cannot adequately describe,
but which would tend to lower our estimation of
the motion picture. So it was not the censor
boards that produced the change in the movies
but "public demand."

The people have been educated above these
things and they now demand dramas and fea-
ture pictures of the highest type. Pictures which
are not onlly pleasant to see but pictures that
are educating as well. With the public de-
manding such it was up to the producers to
make such pictures. The producers and the ex-
hibitors must play the pictures the public de-
mands or retire from the photoplay industry.

It is due to this change in the kind of pic-
tures that are made that has brought the mov-
ing picture industry from a babe in the cradle
to the third largest industry in the United
States.

People are often heard discussing pictures in
which burglars make escapes and make fortunes,
or of pictures with immoral scenes — but I am
sure that when you hear anyone make such re-
marks— it is someone who knows very little about
moving pictures — because such pictures are not
filmed and have not been filmed for several years.

There is an old saying that will apply to
movies as well as elsewhere, it is "Something
bad can be made out of anything — no matter how
good it may be." Some people have let narrow
minded critics and fanatics fill them with ideas
of moving pictures which they firmly believe.
Ideas which are unworthy of mention.

Why do not the people use their own minds,
see the pictures themselves and then judge them.
Any of the owners of motion pictures will be
only too glad to hear any criticism which any-
one might have to offer them.

The movies are fast coming into their own as
good clean entertainment of the highest type and
are due the support of the people.

During the past year thousands of moving
picture machines have been installed in the
schools and churches of this country and hun-
dreds of educational, vocational and religious
films are being made.

The movies are truly the best and cleanest
entertainment of this age.

September 22, 1923 EXHIBITORS HERALD 53

LETTERS TO "THE THEATRE"

COLOMA THEATRE

COLOMA. ' MICHIGAN

Show Starts at 7 :i0 P. M

Program for Septem r, 1 923

Mrs C C' Atguire. Prop Phone 119

Club Cigar Store- Soft Drinks, Ice
Cream, Billiards. Phone 148.

September 1-2 Saturday and Sunday

"The Old Homestead"

With Theodore Roberts as "Uncle Josh ."
Forget your troubles and come along back
to The Old Homestead, where love is clean,
where stout hearts conquer the sorrows ol
life Laugh and thrill at this most beloved
ol all American dramas. See this perfect
picture with a perfect cast

Adult* 30c-ta« Scrotal 33c Children 10.

Get a shave, haircut or massage at
Scott's Barber Shop. You get the best
work here. Shoe shining in connection.

Monday, Sept. 3 Tuesday. Sept. 4

Thomas Meighan in
"If You Believe It. It's So."

It may be so— come and see whether it is
or not.

Adult* 27c-tax 3c-total 30c- Children I Oc

The State Bank of Coloma pays 4%
interest on savings accounts. Phone
55-F2.

September 5-6 Wednesday and Thursday

"Across the Continent"

Merrily you'll zip alotig straight thru five
reels of the most hilarious excitement you
ever saw. with a coast to coast auto race
that smashes all records for thrills. Also
two reels of the new Leather Pushers.

Adult* 27c Ux 3c total 30c— Children 10c

When you're thinking of "Home" you
are thinking of us. Coloma Coal &
Lumber Co. Phone 10.

Stephenson Electrical Co. Phone 92J

September 8-9 Saturday and Sunday

"Manslaughter"

With Thomas Meighan and an all-star cast
—a story of the mad age. by far the great-
est picture De Mille ever made Don't
miss it.

Adult. 30c-lax 3c-toUl 33c.-Ch.ldren 10c

Lahr's Drug Store for Service. Phone
60.

The Hub Restaurant and Taxi. Phone
124, Coloma.

September 12-13 Wednesday - Thursday

"Harricane's Gal"

A sea story— something different, something
doing all the time. And the Leather Push-
ers. "Joan of Newark."

Adult* 27c-tax 3c-lotal 30c. -Children 10c

Hotel Coloma-Good meals and rooms.
Car storage. Phone 46. B. D. Hog-
mire, Proprietor.

September 15-16 Saturday and Sunday

Constance Talmadge in "East is West."

Eight reels of drama, romance, humor,
thrills and conflict of western wit and east-
ern wile— a sensation on the stage, a stun-
ner on the screen. See it and one of those
beautiful Prizma reels

Adult* 30c tax 3 e -total 33c. Children 10c

Albert's Clothes Shop — The Home
of Better Clothes— At Four Corners,
Benton Harbor.

Ford Service Garage at your service.
Phone 26-F2 Coloma.

September 19-20 Wednesday - Thursday

Marion Cooper in
"Kindred of the Dust"

A story of Southern California Also a
Harold Lloyd comedy

Adult* 27c-tax 3c-Total 30c. Children 10c

Harry DeField, Groceries, Dry Goods
Gent's Furnishings. Phone 112.

W. S. Hallman Co., Nurserymen.
Phone 54 Coloma.

September 22-23 Saturday and Sunday

John Barrymore in "Sherlock Holrnes."

At last America's foremost act motorings
fiction, the greatest detective story to life in
motion pictures -Conan Doyle's masterpiece
And a comedy

Adult* 30-ctax 3c -total 33c Children 10c

Hewitt's Shoe Store, Boots, Shoes and
Rubbers. Phone 109 Coloma.

September 26-27 Wednesday - Thursday

Shirley Mason in
"Shirley of the Circus."

A sizzling romance of the sawdust ring— all
the fun and thrills of a circus. Also a
Harold Lloyd comedy

Adult* 27c-tax So total 30c Children 10c.

The best place to buy drugs is at
Scott's Popular Drug Store. We sell
only the best. School supplies. Phone 49

September 29-30 Saturday and Sunday

"Hunting Big Game in Africa."

Here's one you can't afford to miss; it is
educational, it is entertaining, it is a big
picture. "Deserves more praise than any-
thing I've seen "— Empire Theatre. Milwau-
kee. Wis. See it.

Adult* 30c-tax 3c-total 33c - Children 10c.

Trade with The Coloma Hardware
Co., the store that has what you wanL
Phone 39.

Michigan Dry Cleaners, of Benton
Harbor. Will call for and deliver from
Hotel Coloma every Monday, Wednes-
day and Friday.

Umphrey & Rorick sell groceries. Just
telephone your order to us and have it
delivered to your door. Phone 16.

Milo B. Seller — watches, jewelry, sou-
venirs, Brunswick talking machines and
records. Repair work guaranteed.

AT TOP OF PAGE, reproduction of program put out by Mrs. C. C.
Alquire, Coloma theatre, Coloma, Mich., who contributed the specimen
with her application for "Herald Only" Club membership, published last
week in "What the Picture Did For Me." Mrs. Alquire personally sells
enough advertising space to more than pay for the cost of the program.

ABOVE AT RIGHT, Mrs. C. C. Alquire photographed in front of her
Coloma theatre, Coloma, Mich.

ABOVE, lobby display by Arthur Swanke, Mission theatre, El Dorado,
Ark., described in his Theatre Letter on the opposite page. Mr. Swanke
gives color scheme used and adds the information that business is good
and gives promise of continuing so with the new fall product.

AT RIGHT, reproduction of an advertisement used by J. C. Wodetsky,
Murette and Murray theatres, Richmond, Ind., for Syncopation Week. Mr.
Wodetsky recently won a prize for business gain against Summer. A
newspaper story giving details is presented on the opposite page.

54 EXHIBITORS HERALD September 22. 1923

COMING PICTURE GETS SPOjT

PHOTOPLAY PRODUCTION in public still attracts a crowd. Lou Berger advertised for applicants and photographed
a minuet in Central Park in exploitation of "Ashes of Vengeance," First National, for its run at the Apollo theatre.
New York. Six hundred answered the advertisements. One hundred were retained for try-outs and twenty-five took
part in the actual filming. The film was subsequently shown at the Loew theatres.

DIRECTING the photographing of
the minuet for "Ashes of Ven-
geance" in Central Park, New York.
Additional information is given in
the photograph and text presented
above, on this page.

TWO GOLDWYN-COSMOPOLITAN PICTURES were advertised as above
by the Capitol theatre, Altoona, Pa. Note that the coming attraction is given
greater prominence than the picture in engagement at the time the photograph
was taken. This method is unique and therefore, if for no other reason, effec-
tive. Constructive variety is invariablv valuable.

COVERED WAGON was sent about New York streets bannered as above to introduce the Arrow serial, "The Sante
• Trail," locally distributed by Merit. The forward banner gave out the suggestion that persons interested inquire at
vorite theatres as to the date of exhibition. Thus an exchange may give actual test of a title's drawing power, the
hibitor calculating the public demand by the number of inquiries received.

September 22, 1923 EXHIBITORS HERALD 55

RACE STAGED FOR PROLOGUE

"LITTLE JOHNNY JONES," Warner Brothers, was accorded the prologue shown above by the Mark-Strand, Brooklyn.
Edward L. Hyman, managing director, is one of those who still believe a prologue should have some bearing upon the
picture presented. A good many otherwise good showmen differ with him, if performance is accepted as indication. A
scrim drop facilitated transition from film to prologue.

STATE LIFE

OF INDIANA

-~ tvnr.mmmw «

r STATE LIFE PfTRWB
S«Y5> SEEnr**-

-THE WHITE ROSE"
STTMTO TWATRe" NOW

IN CANADA, as elsewhere, First National's "Circus Days" is enjoying color-
ful exploitation. This float was sent out by the Pantages theatre, Toronto.
Everybody who ever saw a circus knows a clown band by sight and sound,
which makes it an especially valuable instrument for the exploitation of a circu-
picture. (Other "Circus Days" photos on next page.)

NEW? A San Francisco life in-
surance company donated this sign
to the exploitation of "The White
Rose," United Artists D. W. Grif-
fith production, during its engage-
ment at the Strand theatre.

"PENROD AND SAM," has in it nothing closely resembling the above, but much that is in kind. The spirit of the
picture is the spirit of youth, and Newman's theatre, Kansas City, used youth as the keynote of the stage presentation ac-
corded the First National attraction. The picture gives big opportunity for appeal to the juvenile citizenry, and backs up
the appeal with real entertainment. It's a picture to push.

EXHIBITORS HERALD

September 22, 1923

"CIRCUS DAYS" VISUALIZED

"ALL THE BROTHERS WERE VALIANT," Metro, has not been heard from frequently in exploitation news, but the
Parkview theatre, Johnstown, Pa., is one of the theatres that has made capital of its maritime setting. Seamanship has be-
come an important part of showmanship in recent months, with sea pictures offered by almost every producing company,
and an adequate technique for exploitation of sea pictures has developed.

ANOTHER New York window
display advertising Metro's "Trail-
ing African Wild Animals," then
in the neighborhood houses, notably
the .Loew theatres. Follow-through
windows are a bit unusual.

EXTRA EFFORT was put forth to give the front of Allen's Classic theatre,
Stratford, Ontario, Canada, attractive appearance during the run of "The Voice
From the Minaret," First National. The theatre is one of the few to explain
pictorially to the many who don't know just what a minaret really is. It's
a good stunt.

CIRCUS DAYS%#

"CIRCUS DAYS," First National, is making exploitation history for itself. At the Liberty, Pittsburgh, it was treated
in the elaborate manner shown above. Front and foyer were decorated in extensive detail. Note especially the tight
wire and trapeze effects in the foyer layout. The circus background is a vital part of the picture and materials at hand

render its visualization a not difficult task.

September 22, 1923 EXHIBITORS HERALD 57

SHORT SUBJECTS

Pathe News Editor Tells Foreign Situation

RETURNING from the nerve and
news centers of Europe, Eman-
uel Cohen, editor of Pathe News
and Pathe Review, reports that
there is plenty of news in the inter-
national hot-bed and that new ar-
rangements have just been effected
expanding and correlating the ac-
tivities of the Pathe organization on
the continent.

Mr. Cohen spent three week;,
abroad, visiting London, Paris, Ber-
lin, and making side trips to the
battlefields, to the Ruhr, Switzer-
land and Ireland.

Heretofore the officials of conti-
nental Europe had an apathy for
news in pictures. Co-operation was
not readily extended and the taking
of pictures depended mostly on the
resourcefulness and enterprise of
the individual cameraman.

* * *

In conference with official France
and Germany, Mr. Cohen acted as a
diplomatic news emissary and suc-
ceeded in receiving assurance of
greater co-operation from its cen-
ters of news, so the true facts in
pictures may be broadcasted
throughout the world on film.

In London, the cameraman must
get a permit to take a picture in the
streets. Taking pictures of steeple-
chase races is farmed out at so many
pounds to independent organiza-
tions. The movement instituted by
Pathe News will ultimately correct
this situation so that cameramen
will have as free access to events of
news, as reporters, and not pay for
the privilege, it is claimed.

In France, the foreign office has
absolute control of all official pic-
tures, relegating this authority to
the Department of Propaganda.
Through the intervention of U. S.
Secretary of State Hughes, Mr.
Cohen succeeded in laying the case
of Pathe News before the Foreign
Department, and believes now that
much of the official red tape will be
cut and access to French news
events will be easier and shipment
will be made simpler.

* * *

Berlin is an enigma. While pro-
duction of features is still going on
full blast, the theatre situation is
blue, due to the financial chaos in
the country.

The Pathe French organization in
Paris was a source of much interest
and instruction to Mr. Cohen. The

AT PASADENA the Strand the-
atre emblazoned as above the Baby
Peggy Contest held locally. The
Century Comedies' star is gaining
wide exploitation in this manner.

making of the raw stock, the effi-
ciency, and the modern equipment
made a profound impression.

Pathe Cinema Consortium still
dominates France in every phase of
film activity, Mr. Cohen states.

A remarkable achievement marked
the editor's visit inasmuch as he
brought the English, French, Ger-
man, Italian and Irish Pathe News
correspondents together under one
roof and effected, an amicable co-
operation based on economic inter-
est so that continental events taken

NEWSPI

by Pathe News will receive more
personal attention from the minute
they are shot until they are sealed,
shipped and delivered to the first
outgoing vessel, bound for America.
This feat is the more remarkable in
so far as the continental cameramen,
being subjects of the countries in
which they operate, have the nation-
alistic aspirations of their own land
which did not make for harmony,
but by bringing them together, in-
ternational differences on a small
scale were smoothed out and the
gathering of the news and its ship-
ment made the most important
factor.

* * *

The Ruhr section is a great prob-
lem inasmuch as the military au-
thorities are in control and the
procuring of news pictures is sur-
mounted with official and bayonet
difficulties, but with the new ar-
rangements effected, Pathe News
believes a new epoch in interna-
tional amity will be inaugurated as
far as newspictures are concerned.

The greatest source of trouble on
the continent is the fluctuating rate
of exchange. Particularly in Ger-
many is this a sore spot with
travelers, inasmuch as taxicab
drivers have to call up their home
office every hour or so to get the
new rate on the American dollar.
On his various trips Mr. Cohen per-
sonally "shot" many interesting,
novel and out-of-the-ordinary scenes
for forthcoming issues of Pathe Re-
view.

CTURES

FOX NEWS No. 95: Society at English Dog
Show — Coolidge Retains Sawyer and Boone —
Cleveland Bank Has Largest Vault — Children
Parade at Long Beach — Blacksmith Builds
Monument — Record Crowd at Saratoga Hunt —
Coast to Coast Plane Arrives at Frisco —
Dempsey Trains.

FOX NEWS No. 96: Italy Demand Greek
Apology — Mrs. Wyman Wins Knitting Title —
Berlin Crowds Storm Banks — Illinois Peach
Harvest Good — French Peasants in Fete — Ocean
Park Kiddies in Treasure Hunt — Wyoming Will
Feed Elk in Winter — Johnny Dundee Trains —
Pershing Reviews Camp Custer Troops.

FOX NEWS No. 97: Japan Stricken— The
Henry Ford Wins Lipton Cup — California U
Students in Sports — Copenhagen Girls Display
Bathing Suits — Heavyweights in Golf Tournament
— Battling Siki Here — U. S. Wins Motor Boat
Races.

FOX NEWS No. 98: New Pictures of Shat-
tered Japan — Doll Exhibit at Jacksonville— Blimp
Tests Successful — Airedale Has 14 Puppies — San
Pablo Oil Well Burns — Cassoday, Kan., Cele-
brates Coming of Railroad — Pennvweights Battle
at Butte — Motor Boats Race at Detroit.

INTERNATIONAL NEWS No. 73: The

Henry Ford Wins Lipton Cup — Irish Free State
Army in Parade — English Play Motorcycle Foot-
ball— Davis Cup Tennis Meet On — Lord Birken-
head Meets Taft — Chinese General Observes

Birthday — Novelty Races at Fair, Chicago — Side-
lights on Japan Earthquake — Territorial Specials.

INTERNATIONAL NEWS No. 74: Coolidge
Asks Aid for Japan — San Pablo Oil Well Burns
— Dempsey in Training — Sky Leviathan in Suc-
cessful Flight — Territorial Specials.

KINOGRAMS No. 2282: America Retains
Davis Cup — Italians Attack Corfu — Greeks Ap-
peal to League of Nations — Gobs Cruise on
Pneumatic Tires — Battling Siki Here — Heavy-
weights in Golf Tournament — America to Aid
Japan — Japanese Views — Territorial Specials.

KINOGRAMS No. 2283: America Aids Japan
— Japan is Land of Mourning — New Stamps
Honor Harding — Swimmers Trail Motor Boats
— California Oil Well Burns — New Blimp in
Successful Flight — Territorial Specials.

PATHE NEWS No. 71: Cavalry Patrol Mex-
ican Border — To Photograph Sun E c 1 i p s e—
Celebrate Birthday of Hindu Maharaja — Strese-
mann New German Chancellor — Coolidge Re-
tains Sawyer and Boone — Fuel Head Plans Coal
Relief — Restoration Begins at Rheims — Golf Ex-
pert in Exhibition — U. S. S. Colorado Launched
■ — Babies Parade at Asbury Park — Territorial
Specials.

PATHE NEWS No. 73: America Retains Davis
Cup — Airplanes Direct Forest Fire Fights — The
Henry Ford Wins Lipton Cup — Pathe News
Cameraman Enters Italian Caverns — Japan's
Vouth Taught Physical Development — Coolidge's
Sons Visit White House — Territorial Specials-

EXHIBITORS HERALD

September 22. 1923

Digest of Pictures <f ^Week

AMONG the big pictures of this extraordinary season
of big pictures "THE HUNCHBACK OF NOTRE
DAME" stands out as a splendid achievement.
Universal 's screen adaptation of Victor Hugo's graphic
story of France, during those terrifying days of late 1400.
is one that will rank the best of present day pictures. The
high points of the Hugo novel have been carefully pre-
served and embellished with huge sets, both exteriors and
interiors, and some of the finest acting that it has been
our reviewer's good luck to witness. A full review on
"Hunchback" appears in this issue of The Herald on
page 36.

"THE WHITE SISTER" (Inspiration Pictures)
presents Lillian Gish in a wonderful production of F.
Marion Crawford's popular novel. It was made in Italy
under the careful direction of Henry King and in it King
has established an enviable mark for others to shoot at.
For photographic excellence, beauty of landscape and
elaborateness of costumes it surpasses anything that has
yet been made abroad.

"WHY WORRY?" (Pathe) is Harold Lloyd's latest
feature length comedy, and while he has dropped the death-
defying stunts of "Safety Last" his newest comedy is
screamingly funny and will probably please a far greater
number of Lloyd regulars than his last one. Several new
members appear in the cast and all are good.

"THE ETERNAL STRUGGLE" (Metro) is a
Reginald Barker production, a North West Mounted
Police story, enacted by a cast of notables, well staged, and
well received at its Chicago premiere. It is a love story,
primarily, with melodramatic incidents and consistent
action.

"PURITAN PASSIONS" (Hodkinson) is a Film
Guild picture, directed by Frank Tuttle. Glenn Hunter
lias the lead in this special cast although Osgood Perkins

Colleen Moore captures her man and has him hog tied. Lloyd
Hughes is the man in "The Huntress" a First National

production.

Viola Dana gives vent to her anger in a scene from the
Metro production "Rouged Lips," a story of the stage.

runs awav with the picture by his superb handling of his
role. It was adapted from a play called "The Scarecrow"
and if properly exploited should prove a good drawing
card.

"THE CLEAN UP" (Universal) is one of the best
vehicles that Herbert Rawlinson has had of late. It is de-
lightfully original in theme and is clean cut comedy, with
a number of unique character sketches. It will go big
wherever Rawlinson is a favorite and also wherever a
good story, well produced, is appreciated.

"THE MAN WHO WON" (Fox) presents Dustin
Farnum in the role of a big hearted Westerner who aids
a weak brother to regain his wife and children. The
story is not one of the strongest Farnum has had, and
although there is action in plenty, it is not always con-
vincing. Two clever children appear in the cast and
do good work.

"STRANGERS OF THE NIGHT" (Metro) is one
of the most delightful comedy-dramas adapted from a
successful stage play we have had the pleasure of re-
viewing in a long, long time. It is a Fred Niblo pro-
duction, that is, he directed it from a C. Gardner Sul-
livan adaptation, and both put their best efforts into it.
Excellent acting by Matt Moore, Enid Bennett and
Barbara LaMarr also contribute largely to its success.

"TEA WITH A KICK" (Associated Exhibitors)
is presented by Victor Hugo Halperin with twenty-
seven stars. A rather light though thoroughly pleasing
little play concerning a co-ed who opens a tea shop to
earn money to free her father from prison. Style
shows, cabaret scenes, etc.. with some slap-stick com-
edy help fill the six reels.

September 22. 1923

EXHIBITORS HERALD

R E V I E

HAROLD LLOYD IN

WHY WORRY?

(PATHE)

In this newest picture the popular
comedian clearly demonstrates
that death defying stunts at dizzy
heights are not necessary ad-
juncts to his abilities as a fun-
maker. "Why Worry" is a dis-
tinct departure from the usual
Harold Lloyd comedy and is
screamingly funny. About six
reels. Direction by Fred New-
meyer and Sam Taylor.

THE CAST

Harold Van

Pelham Harold Lloyd

The Nurse

.Jobyna Ralston

Leo White

Jim Blake.

In "Why Worry." which was given its
premiere in New York last week. Harold
Lloyd demonstrates his versatility as a
fun-maker by abandoning slap-stick com-
edy and breath-taking antics, and using
in place rapid-fire farce of a high order.
And he will be no less liked in this than
he was in the broader brand of comedy.

Incidentally. Lloyd introduces two new
members of his company, each of whom,
in vastly different ways, add much to the
entertainment value of the picture. One
of these is Jobyna Ralston, a handsome
and vivacious young woman who has re-
placed Mildred Davis — now Mrs. Harold
Lloyd — as the leading feminine character.
The other addition to the cast is a giant
named John Aasen. who is said to be
mere than eight and a half feet in height

Harold Lloyd in a scene from "Why
Worry?" his latest for Pathe.

and looks it. In his lumbering way this
mountain of flesh is a comedian of no
mean ability.

The picture is made from a story by
Sam Taylor and skilfully directed by Fred
Xewmeyer and the author. The photog-
raphy, which is by Walter Lundin, is of
a high order and the titling is especially
good. Altogether, while a radical depar-
ture from the Lloyd pictures, which have
gained that young man the reputation of
being one of the best of box-office attrac-
tions, "Why Worry" is fully up to — or
even a step ahead — of his former form of
laughter provocatives.

The story is of a rich young idler who
obtained most of his pleasure in life from
a belief that he was ill and required a
corps of doctors and a trained nurse in
order to keep him on earth. Seeking a
quiet and restful place, he takes the nurse
and a kit bag of pills, and goes to the
mythical city of Paradiso, somewhere in
the tropics.

There he butts into a full-fledged revo-
lution headed by a renegade American,
and with the aid of Colosso, a native giant
hermit, he puts the revolution out of busi-
ness in a series of funny adventures. In
the activities attendant the "busting up"
of the revolution the young man forgets
doctor's directions, pills, and everything
else except one ailment which he finally
diagnoses as love for his nurse. As she
was afflicted the same way. they are mar-
ried and lived happily to the end of the
sixth reel.

SPECIAL CAST IN

PURITAN PASSIONS

(HODKINSON)
Here is an unusual picture — so un-
usual, in fact that its value is
problematical. It will prove either
a sensation or a flop with the
chances in favor of the sensation
if proper use is made of the many
exploitation angles. Directed by
Frank Tuttle. About seven reels.
"Puritan Passions," the Film Guild's
latest effort for Hodkinson distribution, is
a picture about which there will likely be
great variance of opinion. To those fa-
miliar with early Colonial history, espe-
cially that phase of it which has to do
with the days when the colonials believed
in with chcr aft sufficiently to burn and
hang a few alleged witches, the picture
will prove a rare treat.

The production is a picturization of
"The Scarecrow," a stage play by Percy
Mackaye. which had a Broadway run a
number of years ago. It was adapted to
the screen by Ashmore Creelman and
Frank Tuttle, and most capably directed
by the latter. On the whole, the picture
shows the result of much research into
colonial history and a close following of
the customs and costumes of those turbu-
lent times when entire communities were
ruled by superstition and fear.

While the picture ostensibly stars Glenn
Hunter, his role and its portrayal pales
into insignificance when compared to the
work of Osgood Perkins, practically a
newcomer in pictures, who in the vernac-
ular of the industry "steals the picture."
Perkins, whose only other screen apear-
ance was in "The Cradle Buster," is cast
as "Dr. Nicholas." who is really the Devil
in the witch story, and his pantomimic
ability is so marked that his part far over-
shadows that of the star. Mary Astor is
pretty and charmingly appealing as
Rachel, the Puritan maiden who falls in

w s

love with the scarecrow transformed into
a handsome young nobleman by the black
arts of Dr. Nicholas. The remainder of
the cast is more than acceptable, Maude
Hill being especially good as Goody
Rickby, the witch woman.

The picture is well staged, some of the
settings being of unusual beauty, and
shown to splendid advantage by the ex-
cellent photography, which is credited
to Fred Waller.

The locale of the story is laid in Salem,
Mass. Gilead Wingate, the town's bigoted
beadle, through his fight to "keep the
devil from entering Salem," is made Chief
Justice. In an edict against witchcraft the
governor has ordered all kith and kin of
persons convicted of witchcraft to be put
to death. In early youth he has betrayed
a girl of the colony, a boy baby is born
and dies. The mother turns to witchcraft
and makes a deal with the devil.

Dr. Nicholas — Old Nick — transforms a
scarecrow into a human being and
breathes into it the breath of life, and as
Lord Ravansbane, the scarecrow tem-
porarily wins the love of Wingate's niece,
and after various adventures, brings about
the downfall of the chief justice and him-
self through the "Mirror of Truth" which
shows things as they really are.

The story, while weird, is intensely-
holding, the suspense being maintained to
the end, and many of the angles of the
production are susceptible of advan-
tageous exploitation.

YANKEE SPIRIT

(EDUCATIONAL)
This two-reel comedy presents Bennie
Alexander, he of "Penrod and Sam" fame,
in a little play that makes good propa-
ganda for the Boy Scouts. There are
some clever children in it, and a thrilling
finish where bandits kidnap a baby. A
good comedy that will fit in nicely with
any program.

Another scene from "Why Worry?'
Harold Lloyd's latest Pathe feature.

EXHIBITORS HERALD

September 22. 1923

DUSTIN FARNUM IN

THE MAN WHO WON

(FOX)

There is much excellent photog-
raphy in this Fox production, but
the story is not a convincing nor
strong one and therefore the
photography and acting are so
much wasted effort. Adapted
from the story "Twins of Suffer-
ing Creek." E. Adamson is re-
sponsible for the scenario. Wil-
liam Wellman directed. Five
reels.

THE CAST

Bill Dustin Farnum

Jessie Jacqueline Gadsden

James Lloyd Whitloc.t

Scipio Ralph Cloninyer

Birdie Mary Warren

Toby Jenks Pee Wee Holmes

Sunny Oakes Harry Clark

Sandy Joyce Lon Poff

M inkle Andy Waldron

Conroy Kenneth Maynard

The twins ! Muriel McCormack

( Micky McBan
The drunkard Bob Marks

As a rule we like Dustin Farnum, but
this is such an inconsequential story even
he cannot make it convincing. It is a West-
ern with a play for sympathy because of
two youngsters and .their misguided mother.
Farnum has the role of a fearless rousta-
bout, who befriends the children, kills the
villain and his henchmen and reunites the
divided family but loses his life in doing
so. Just where the title fits it is hard to
determine. There is action galore, several
thrilling gun battles and some good child
acting. The comedy angle has not been
overlooked, though this is rather forced at
times.

Farnum plays with his usual verve the
role of "Wild Bill" and is given good sup-
port by Lloyd Whitlock as the villian. As
stated, the children, Muriel McCormack and
Micky McBan, are excellent in the. small
parts assigned them. Harry Clark, Pee Wee
Holmes and Lon Poff as the three tramps
make a vain attempt to supply the comedy.

The story relates the struggle of Scipio,
who washes dishes and keeps the house in
order, while his wife reads cheap novels.'
He has a mine, but it has not panned out
well. James, a suave person of wealth, .
persuades Jessie, the wife, to elope with
him. "Zip" informs "Wild Bill" of his
trouble and Bill promises to look after the
youngsters while "Zip" goes after his wife.
To draw James' attention from Jessie and
enable "Zip" to take her back home, "Wild
Bill" posts a forfeit that he will drive the
stage coach, loaded with gold, to the bank.
James and his gang attack the stage but
are killed. "Wild Bill" is injured and dies
as he drives into the village, but Zip and
Jessie and the children are reunited. And
Zip is overjoyed to discover oil on his gold
mine property.

SPECIAL CAST IN

ETERNAL STRUGGLE

(METRO)

Northwest Mounted Police story
involving primitive love motif. A
notable cast in a well staged pro-
duction. A plot somewhat simi-
lar to other productions of the
type but with important varia-
tions. Directed by Reginald
Parker. In seven reels.
"The Eternal Struggle" was the Chicago
theatre attraction the week of September
3rd. The big lobby was well filled with

standees Wednesday midevening and the
five thousand (seating capacity) within
when the writer saw the picture gave every
indication of approval.

The story is portrayed by a cast includ-
ing Pat O'Malley, Earle Williams, Barbara
LaMarr, Renee Adoree, Wallace Beery, Ed.
J. Brady and Joseph Swickard. O'Malley,
Williams and Renee Adoree have the chief
roles and give brilliant performances. Miss
Adoree is especially impressive.

The play is laid in the "North of 53"
country and the exteriors are excellent.
There is a blizzard that seems very real and
a long stretch showing a canoe shooting
terrific rapids and leading to a thrilling
rescue, both high points in the picture.

Interest is primarily and constantly
focused upon the love element. Two
Mounted Policemen love a girl, one sin-
cerely, the other otherwise. The action
rises from the influences of their various
characters, each upon the other, and the
circumstances of location, outside pressure
and natural conflict.

Reginald Barker's characteristic direction
is beneficially evident.

SPECIAL CAST IN

STRANGERS

OF NIGHT

(METRO)

Score another hit for Fred Niblo in
this farce-comedy adapted by C.
Gardner Sullivan from Walter
Hackett's stage success "Captain
Applejack." It is delightfully
acted and most carefully staged.
A Louis B. Mayer production that
deserves to meet with success.
Seven reels.

THE CAST

Otto Hoffman

Mrs. Pengard

Aunt Agatha

Mathilde Brundage

We rather like this clever adaptation of
the stage success "Captain Applejack" and
approve the change in title of the Walter
Hackett play. It means much more than
the original. It is an unusually amusing
picture and will appeal to everyone who
likes a stirring tale, well acted and beauti-
fully produced. The story is unique in that
the entire action takes place in one night
and is told without a cut-back or time lapse,
save a dream sequence, with the action con-
fined for the most part to one room.

All of the roles are wonderfully well
played. Enid Bennett, as the ward, was
vivacious and charming and played her part
to perfection. Robert McKim made a splen-
did villain and Barbara LaMarr added to
her laurels by her work as Anna. Matt
Moore of course had the "fat" part, that
of Ambrose, and he gave one of the best
performances of his career.

The direction and photography were ex-
cellent throughout, with many surpassing
beautiful shots. Well written titles help ma-
terially to put over many of the humorous
scenes. The scenes aboard the "lugger"
were especially well conceived and executed.

Briefly the story concerns Ambrose Ap-
plejohn, a most correct English bachelor,
who lives in Cornish castle. His aunt and
his ward, Poppy, constitute the household.
He dines at 7, drinks his port at 8 and
yawns at 9 every evening. In London he
realizes he is getting on in years and seeks
romance. He finds it when a young woman

bursts into his home at a late hour one
evening and begs to be saved. He has other
callers, burglars enter seeking a secret closet
and he learns that the founder of the Ap-
plejohn estate was a pirate. Worn out with
excitement during the turn of exciting
events he falls asleep and dreams he is the
notorious Captain. When he wakes he has
thrown off his erstwhile timid manner and
becomes master of the situatien and finally
realizes what a helpmate he has in his
ward Poppy.

HERBERT RAWLINSON IN

THE CLEAN UP

(UNIVERSAL)

One of the best of Rawlinson's re-
cent starring vehicles. A comedy
and a good one with a really good
story back of it. Its treatment
has a certain individuality and
distinction that will make a lasting
impression on audiences. Writ-
ten by H. H. VanLoan. Directed
by William Parke. Five reels.

THE CAST

Phyllis Andrews Claire Adams

Mary Reynolds Claire Anderson

Robert Dobbs Wm. Irving

John Reynolds Herbert Fortier

Mrs. Reynolds Margaret Campbell

Amos Finderson Frank Farrington

Jack Wolff Fred Kohler

The Old Timer George Marion

Montgomery Bixby . . . Herbert Rawlinson

While Universal states "exhibitors
don't have to gamble with Universal
products — look before you book," which
policy is being rigidly followed out, you
can take our word for it, "The Clean Up"
ought to "cleap up" for any exhibitor who
is looking for a clean-cut, comedy-drama.
It is delightfully original in theme and
treatment and affords genuine entertain-
ment.

The story is a variation of the theme
of the unusual will of a very wealthy
man, who cuts his nephew off without a
cent. How Monty Bixby "sticks around"
for thirty days and not only reforms the
town but garners in most of the shekels,
is but one of the unique angles of the
Van Loan story. The scenes where the
inhabitants collect their inheritances and
go on a money-spending spree is well
conceived and well handled. The finish
is unexpected but highly satisfactory with
the marriage of Miss Reynolds, Dobbs,
Montv and Miss Andrews.

WATCH PAPA

(UNIVERSAL
If succeeding comedies of the Gump
series are as funny as this one — the first
to be published — it will be smooth sail-
ing for Universal. The Sid Smith char-
acters are admirably portrayed by Joe
Murphy and Fay Tincher as Andy and
Min, and Director Norman Taurog has
caught the spirit of the comic strips and
made them very human indeed. This one
concerns Andy, Min and little Chester
getting ready to go to Shady Rest for
an outing.

Andy shows Chester how to get the
trunks out of the house and falls out of
the window with the largest one. At
Shady Rest a barn dance is staged in
their honor, with Old Timer and his wife
present. The next one will be "Uncle
Bim's Gift."

September 22, 1923

EXHIBITORS HERALD

LILLIAN GISH IN

THE j WHITE SISTER

(INSPIRATION)
This maiden effort of popular Lil-
lian Gish, under the able direction
of Henry King for Inspiration
Pictures, will go down in history
as one of the great pictures of the
year. As shown now it is in ap-
proximately thirteen reels, but
this will be cut before it is offered
to exhibitors. Story by F. Marion
Crawford; adaptation by George
V. Hobart.

THE CAST

Angela Chiaromonte Lillian Gish

Captain Giovanni Severi. .Ronald Colman

Marchesa di Mola Gail Kane

Monsignor Saracinesca J. Barney Sherry

Prince Chiaromonte Charles Lane

Madame Bernard. . . Juliette La Violette

Professor Ugo Severi Sig. Serena

Filmore Ourand Alfredo Bertone

Count del Ferice Ramon Ibanez

Alfredo del Ferice. ... Alfredo Martinelli

Mother Superior Carloni Talli

General Mazzini. Giovanni Viccola

Alfredo's Tutor Antonio Barda

Solicitor to the Prince Giacomo D'Attino
Solicitor to the Count.. Michele Gualdi

Archbishop Guiseppe Pavoni

Professor Torricelli. . .Francesco Socinus

Bedouin Chief Sheik Mahomet

Lieutenant Rossini James Abbe

Commander Donato. . Duncan Mansfield

Even in this day of wonderful produc-
tions the showing of "The White Sister."
which was given its premiere at the
Forty-fourth Street theatre last week,
marks an epoch in picture making.

Probably nothing so fine from every
viewpoint has ever before been shown on
the screen, and Director Henry King has
set an enviable mark for other makers of
great pictures to seek to exceed.

The production is a picturization of a
story by F. Marion Crawford and was
adapted to the screen by George V. Ho-
bart. In order to get true atmosphere,
Mr. King took his principals to Italy,
where the company was augmented by
the addition of many excellent Italian per-
formers, and the picture was made in the
same environment that the author of the
story laid the action.

For photographic excellence, beauty of
landscape views, wonderful settings and
exquisite elaborateness of costuming the
screen has yet to receive anything that
surpasses this production and few, if any,
that have equalled it.

Admirers of Miss Gish, especially those
who find pleasure in her lachrymose tal-
ents, will thoroughly enjoy her interpre-
tation of the role of Angela Chiaromonte,
the youthful princess whose love story
and its consequences is the entire theme
of the story. Miss Gish has much work
to do in the unfolding of the picture, and
while her emotional acting is always of a
high order, some seekers after entertain-
ment will regret the absence of some
lighter relief from the tears which keep
the star's part in an almost perpetual state
of dampness.

In Ronald Colman, a new leading man
is shown with Miss Gish, and his work is
of such a nature as to promise that he
will go far in pictures. The entire cast
is excellent and contains besides the
names of many splendid actors little
known in this country, those of Gail
Kane, J. Barney Sherry and Charles Lane.

The story is a romantic tale of love and
religious loyalty, built around a young
girl who, believing her lover dead, joins
a Catholic order and becomes a White
Sister. During the unfolding many of
the ceremonies attendant on the hereine

giving up the world and being wedded to
the church are shown in intimate detail.
While the picture is said to have been
made under the general supervision of
high dignitaries of the church, it is not
impossible that many of the scenes will
be considered by some as treading on
dangerous ground.

And in another way the story is given
an unusual turn. Anyone expecting to
find a happy ending will be disappointed,
for nearly everyone of any consequence
in the picture, with the exception of the
heroine, dies before the final fade-out.

BUSTER KEATON IN

THE LOVE NEST

(FIRST NATIONAL)
So rapid was Buster Keaton's rise to a
commanding position in the comedy field
that it had become the custom to look
for another best in each subject pub-
lished. In "The Love Nest" most peo-
ple will believe that he has succeeded
again. It is one of the funniest short
subjects on the market.

Somehow, you can forgive the dream
ending, probably because you're too tired
from laughing to worry about it. He
sets out in a small power boat to cruise
the world and meets with pirates and
other difficulties in such rapid succession
as to keep up uninterrupted interest and
almost unbroken laughter. It isn't fair
to tell what's in a comedy, but there's
plenty in this one and it's a riot.

SPECIAL CAST IN

TEA— WITH A KICK

(ASSOCIATED EXHIBITORS)

A light, frothy, and occasionally
funny, affair with pretty Doris
May and a supporting cast of 26
well-known players doing their
best to make it appear convincing.
Good for popular audiences.
Written by Victor Hugo Hal-
perin, the producer. Directed by
Erie C. Kenton. Six reels.

THE CAST

Bonnie Day Doris May

Art Binger Creightoh Hale

Jim Day Ralph Lewis

Aunt Pearl Rosemary Theby

Napoleon Dobbings Stuart Holmes

Irene, danseuse Irene D'Annelle

Hesperis McGowan Gale Henry

Mrs. Juniper Dot Farley

Birdie Puddleford Louise Fazenda

Kittie Wiggle, reformer Dale Fuller

Editor Octavius Juniper Edward Job son

Mrs. Bump, reformer Spike Rankin

Rev. Harry White Harry Lorraine

Pietro Sidney D'Albrook

King Kick Tiny Ward

Convict Dooley Earl Montgomery

Hazel Hazel Keener

Gwen Van Peebles Julaiuie Johnston

Napoleon William DeVaulI

Sam Spindle Hank Mann

"Brainy" Jones Zasu Pitts

Jiggs, the Taxi Chester Conklin

Oscar Puddleford . .Snitz Edwards

A business man William Dyer

Chris. Kringle Harry Todd

Convict Hooney Billey Franey

Bellboy 13 Victor Potel

"Tea— With a Kick" was never intended
to be taken seriously and if viewed in that
light, makes passable entertainment. There
is nothing wrong with the plot nor the way
it is worked out, except that it is thoroughly
conventional. The picture is just light, and
at times somewhat broad, humorous slap-
stick farce-comedy, that will appeal mainly
to unsophisticated and those easily amused.
It lacks subtlety, and the introduction of
countless characters and side lights, tends

to confuse and detract from the original
plot.

There is considerable good photography,
many excellent sets and an introduction that
is a ready-made prolog.

The theme of a college girl who is forced
to raise money to free her father confined
in prison on an unjust charge, is not exactly
new but in this case it has been quite well
produced. With a cast such as that named
the exhibitor has several good talking
points. The work of Stuart Holmes,
Creighton Hale, Louise Fazenda, Zasu
Pitts and Doris May is very creditable
and you can promise lively entertainment
and thoroughly moral.

Bonnie Day, so the story goes, when ex-
pelled from college, opens a tea room in a
large hotel to raise money to free her father
Jim Day, from prison. Because she refuses
to marry him, Napoleon Dobbings de-
termines to ruin her business. He puts
liquor in the tea pots when the members of
the Reform League call at her shop. An
accomplice of Napoleon's also plants a
bottle of rum in the cellar. The editor
of the reform newspaper discovers it and
gets drunk. The tea shop prospers when
Bonnie puts on a show called "Tea with a
Kick." She accepts the young lawyer who
helps her free her father and all ends
happily.

SPECIAL CAST IN

DAYTIME WIVES

(F. B. O.)

Screened from an original story by
Lenore Coffee and John F. Good-
rich, this production affords ex-
cellent entertainment. It has also
the added value of a good box-
office title. The picture is well
made and there is a thrilling cli-
max where an office building
tumbles to ruin. Directed by
Emile Chautard. Seven reels.

Film Booking Offices has a good bet in
"Daytime Wives." It is an entertaining
tale of social and business life and tells
a story that will appeal to all audiences.
It contains one thrill, where a tall office
building, in course of construction, top-
ples down, and wherever well told com-
edy-drama is appreciated this film should
go over big.

Derelys Perdue is the announced star
of the piece and she helps the success of
the production immeasurably by her
clever acting. She shows unusual possi-
bilities. Others who rendered good sup-
port were Wyndham Standing, Edward
Hearn and Grace Darmond. The detail
production work is all good and the pic-
ture has unusual angles for exploitation
and stunt advertising.

The story concerns a busy contractor
who is married to a typical lazy house-
w'fe. He has an efficient secretary, his
"daytime wife," who saves him from ruin
when he is unable to look after the details
of a big iob himself. In an attempt to
make an impression upon his banker, he
introduces his secretary to the banker,
who mistaking her for his wife, is duly
impressed by her evident cleverness.
Adams' real wife appears, however, and
the banker leaves the restaurant in dis-
gust. A note falls due and Adams hopes
to pay it off with money he is to receive
from a building under construction, but
the collapse of the building further ham-
pers him, and he and his secretary are in-
iured in the wreck. The ending brings
hanpiness to all concerned, however, in
this pleasing romance of love and busi-
ness.

(On account of typographical errors in review
on "Davtime Wives" in Sept. 15 issue, it is re-
printed herewith in full.)

EXHIBITORS HERALD

September 22, 1923

M. H. HOFFMAN, vice- HARRY M. C RANDALL, EDWIN O. WEINBERG, E. A. SHERWOOD, man- MEYER FISCHER, mana-
president and general president, Exhibitors Film manager of Buffalo ex- ager Exhibitors Film Ex- ger of Pittsburgh ex-
manager, Truart, New Exchange, Washington, D. C.| change, Renown Pictures, change, Washington, D. C. change, Federated Film

York.

Corp.

MARK M. JEFFREY, sales W T. KINNEBREW, man- A- c- SNYDER, treasurer MORRIS LEBENSBERGER, \, H. BLANK, president of
manager at Boston for ager New organs exchange, and business manager, Pio- manager, Cleveland ex- A. H. Blank Enterprises,
Pioneer Film Company. Southern States Film Co. ncer Film Co., Boston. change, Standard Film Serv- Nebraska and Iowa.

iiiiiisiiimiiiniHiiun:

Sales Officials Having Marked
Success in Booking Product
of Principal Pictures

LOUIS S. STERNE, mana-
ger of New Haven branch,
Pioneer Film Company.

mmmmmmmmmmm

UilBlill

HARRY WEINBERG, man-
ager of Des Moines office,
A. H. Blank Enterprises.

CHARLES W. TRAMPE, M. J. SPARKS, manager of GENE MARCUS, president EDWARD ALPERSON, JACK BELLMAN, manager
manager. Mid West Distrib- Dallas exchange of Southern of 20th Century Film Co., av manager of Omaha branch of New York exchange of
uting Co., Milwaukee. States Film Co. Philadelphia. of A. H. Blank Enterprises. Renown Pictures.

September 22, 1923

EXHIBITORS HERALD

Confident of Season's Success

PRINCIPAL PICTURES COR-
PORATION is looking forward
with absolute confidence to the ap-
proach of this, their most prosperous
season. Although the first of their
present group of pictures, the "Principal
Five," was completed in June and the
last of the group in August, every sec-
tion of the United States, has been dis-
posed of with the exception of the terri-
tory embracing Minnesota and North
and South Dakota. Negotiations are
under way for this.

The productions included in the "Prin-
cipal Five" are : "The Spider and the
Rose", "Temporary Marriage", "Bright
Lights of Broadway", "East Side, West
Side" and "Gold Madness".

The affiliation which was later to be-
come Principal Pictures Corporation was
formed originally by Sol and Irving

Sol
Lesser,
President
of

Principal
Pictures

Lesser as Western Pictures Exploitation
Company. Headquarters were at that
time located in Los Angeles, and activi-
ties embraced both production and dis-
tribution. Later on, Mike Rosenberg of
Seattle, joined the Lessors. The next
important step taken was to join forces
with West Coast Theatres and incor-
porate under the name of Principal Pic-
tures Corporation.

The year just passed has witnessed the
acquisition of the spacious studios form-
erly owned by King Vidor ; the name of
these was changed to Principal Pictures
Studios. Prior to this Irving Lesser had
established the big New York offices
with complete charge of all the distribu-
tion activities of the company. Sol
Lesser and Mike Rosenberg remained on
the Coast, the former in charge of pro-
duction and the latter to look after the
financial and business ends from the
studio standpoint.

Quite recently another important step
toward concentration was decided upon
and accordingly taken, namely the separa-
tion of the production and distribution
activities from the exhibiting interests

of the rapidly growing concern. Messrs.
Lesser and Rosenberg purchased all of
the West Coast holdings in Principal,
and so became the sole owners of all
the properties and assets theretofore
jointly held between the two organiza-
tions. This arrangement in no way
affected the interests of Sol Lesser in
West Coast Theatres, nor of Irving
Lesser and Mike Rosenberg as heavy
stockholders in that company.

Sol Lesser, the founder and president
of Principal, has been a champion of the
independent producer and distributor.
Although he is affiliated with Associated
First National Pictures in an official
capacity, he does not let this fact inter-
fere with his independent activities.

This present-day film magnate started
his business career at the age of 14, by
selling ice cream cones in the Mission
theatre in San Francisco which was then
owned and operated by his father,
Simeon Lesser. This, then, was the
modest and unpretentious start of the
man who, at 32, is president of Principal
Pictures Corporation, a $5,000,000 organ-
ization; vice-president of Associated
First National Pictures; vice-president
of West Coast Theatres, wnich controls
168 theatres in California; president of
All Star Feature Productions ; president
of All Star Distributing Corporation,
and president of Golden Gate Film Ex-
change.

The first important transaction of this
young man was the purchase of the
rights to fourteen states of "Cabiria", the
second big picture which was sent to
this country from Europe. Then fol-
lowed "Hearts of the World", produced
by D. W. Griffith. Then followed his
transaction with Mack Sennett for the
rights to "Yankee Doodle in Berlin".
This he roadshowed, putting out thirty-
six companies, each with bathing girls in
a carefully prepared act.

Irving Lesser started his film career in

Irving
Lesser,
General
Manager
of

Distribution

Film Exchange. Although he is one of
the youngest executives in the distribu-
tion field, he is also one of the oldest if
reckoned by number of years in the
business. He has been in harness con-
tinuously since the days of the old
General Film Company. His experience
embraces all of the branches of the busi-
ness, production, distribution and exhibi-
tion. He has owned and operated his
own theatres, managed exchanges and
supervised production. His specialty,
however, is supervising the destinies of
the distributing activities of his com-
pany, and also taking charge of all ex-
ploitation. In selling territorial rights
to practically the entire United States
for the "Principal Five" in the brief
space of six weeks, Irving Lesser estab-
lished a record.

Mike Rosenberg is a striking example

Mike
Rosenberg,
Secretary
of

Principal
Pictures

San Francisco with his brother, Sol. who
then owned — and still does — Golden Gate

of the combination of energy and brains
which the West evolves. To him is en-
trusted the supervision of the vast
finances of the several companies with
which he is connected and it is no mean
job. It means that Mr. Rosenberg must
be conversant with everything that is
going on — he must constantly keep his
finger on the pulse of all the different
branches of his business; this, in itself
is a herculean task.

Like the Lesser brothers, Rosenberg
started at the bottom and forged rapidly
to the top. And he attributes his suc-
cess principally, if not entirely', to one
fact, that his one motto has always been
"sell the public".

Rosenberg is a firm believer in adver-
tising of all kinds. Be different and use
uqvcI methods is his slogan, and results
have proven that he knows what he is
talking about.

.With three such men at the helm as
these, is it any wonder that Principal
Pictures Corporation has grown from
almost nothing to a five million dollar
concern ? And it is still growing.

EXHIBITORS HERALD

September 22, 1923

: : : -.The FILM MART : : : :

P rod uc tion P r ogress

Equity

TWO DISTRIBUTION deals for "The
Daring Years," the latest Daniel Carson
Goodman special, have recently been
closed by Equity. Pathe Freres of Lon-
don has acquired rights for England, Ire-
land, Scotland, Wales and Isle of Man.
The second sale was closed with Sam
Zierler, president of Commonwealth Film
Corporation, New York, for the entire
state of New York and the northern part
of New Jersey.

+ + +

THE STORY AND SCENARIO for
Goodman's next production for Equity
has been completed and titled "Week-end
Husbands." It is scheduled for publica-
tion November 15.

Pathe

PRECEDED BY distinguished pre-pub-
lication runs at the New York Strand,
the Eastman theatre, Rochester, and
Shea's Hippodrome, Buffalo, Harold
Lloyd's feature comedy "Why Worry?"
heads Pathe's varied program of eleven
publications for September 16. On the
schedule, also, is a two-reeler exposing
"fake" methods of spiritualistic mediums
titled "Is Conan Doyle Right?" The first
one of Hal Roach's new series of come-
dies, "The Spat Family," is also published
on this date. Snub Pollard is seen in the
two-reel comedy "The Walkout," and
Stan Laurel appears in the one-reeler "A
Man About Town."

+ + +

"JUS' PASSIN' THROUGH" is the title
of the first of a series of six two-reel
comedies starring Will Rogers, now be-
ing produced by Hal Roach for Pathe.
It is scheduled for October publication.
. . . Hal Roach's feature picture version
of Jack London's great dog story, "The
Call of the Wild." will be published by
Pathe on September 23. First-run houses
of Southern Enterprises has booked this
production.

Grand-Asher

TWO MORE Grand-Asher comedies have
been completed as far as filming is con-
cerned. They are Monty Banks in "Pay or
Move", being the romance of a rent col-
lector and Joe Rock in "Pleasing Dad."
+ + +

OFFICES HAVE BEEN prepared at
Grand-Asher studios under the direction
of Ben V erschleiser . general manager, for
Elliott Dexter and Bryant Washburn, the
two-actor producers whose pictures will be
made at the Gowcr street plant for pub-
lication by Grand-Asher. Bryant Washburn s
first production is titled "Try and Get It"
and is an adaptation of the Saturday Even-
ing Post story "The Ring Tailed Galla-
wampus."

Fox

A SPECIAL, a Tom Mix feature and a
Sunshine comedy are scheduled by Fox
for publication the week of September 3.
"The. Silent Command," which opened at
the Central theatre on Broadway on Sep-
tember 2, is published September 9.
Tom Mix in the Zane Grey story, "The
Lone Star Ranger," is also scheduled for
the same date. The Sunshine comedy is
called "The Explorer."

+ + +

BRYAN FOY, son of Eddie Foy, who
was recently made a Fox director, has

• ••••••

started filming his first Sunshine comedy,
"Somebody Lied." . . . "The Exiles," a
story by Richard Harding Davis, will fur-
nish John Gilbert, Fox star, his next ve-
hicle. Edmund Mortimer will direct.
+ + +

THE CANADIAN PREMIERE of Fox
Film Corporation's screen version of
"If Winter Comes" was held at the Re-
gent theatre, Ottawa. G. de Grandcourt,
Fox director of publicity in Canada, and
Oral D. Cloakey, manager of the Regent,
were responsible for a number of effective
publicity tie-ups. "If Winter Comes" had
an auspicious premiere on Broadway
September 3.

United Artists

D. W. GRIFFITH'S "The White Rose"
was held over for a second week at the
Strand theatre, New York, and has gone
into the third week at the Strand, San Fran-
cisco. . . . On completion of "Valley of
the Wolf" for Allied Producers and Dis-
tributors Jack Pickford will start produc-
tion immediately of another feature.
+ + +

"A WOMAN OF PARIS" Charles Chap-
lin's first dramatic screen production has
been chosen by West Coast Theatres, Inc.,
as the opening attraction at the new Cri-
terion theatre, Los Angeles. Edna Pur-
viancc is featured in this production.

Warner Brothers

JOHN BARRYMORE is scheduled to
arrive at the Warner Brothers studios
on September 18 to start filming of "Beau
Brummell," Clyde Fitch's play. Carmel
M}^ers, Alec B. Francis and Richard
Tucker have been added to the cast of
supporting players.

+ + +

"LITTLE JOHNNY JONES," the War-
ner Brothers production starring
Johnny Hines, was accorded the distinc-
tion of being listed as one of the best
twelve pictures for August by Mae Tinee,
motion picture reviewer of the Chicago
Tribune. . . . Rin-tin-tin, the police dog
hero of "Where the North Begins," is
making "personal appearances" and
scored a decided hit at the Alhambra
theatre, Milwaukee, according to advices
from Warner Brothers.

+ + +

"MAIN STREET," screen version of
Sinclair Lewis' story, did the biggest
business of the year at Finkelstein and
Rubin houses in Minneapolis and St.
Paul, M. L. Finkelstein told executives
of Warner Brothers on a recent visit to
the studio. Before leaving, Mr. Finkel-
stein booked the entire eighteen Warner
classics.

First National

FOUR FIRST NATIONAL pictures
have been completed at United Studios.
They are Edwin Carewe's "The Bad
Man"; "Flaming Youth," with Colleen
Moore; "Ponjola," Cynthia Stockley's
novel; and "Thundergate," a Chinese-
American drama. Work of final titling
and editing of the pictures is being rushed
in order to screen them for General Man-
ager Richard A. Rowland, who recently
arrived from New York.

+ + +

MAURICE TOURNEUR'S newest pro-
duction, "Jealous Fools," is now half
finished and will be ready for publication

Distribution News

by First National in another month

Richard Barthelmess' new picture for
First National, produced by Inspiration
Pictures and directed by John S. Robert-
son, has been definitely titled "Twenty-
One." It is from a story by Grace Mac-
Gowan Cooke and Alice MacGowan.
Dorothy Mackaill has the leading fem-
inine role.

+ + +

AFTER SIX WEEKS of preparation
Frank Lloyd has started filming "Black
Oxen" for publication through First Na-
tional. This Gertrude Atherton story will
feature Corinne Griffith as Madame Zat-
tiany and Conway Tearle as Clavering.
Others in the cast are Clara Bow, James
Oglethorpe, Thomas Ricketts, Clarissa
Selwyn, Lincoln Stedmand, Tom Guise
and Harry Mestayer.

+ + +

"THE AGE OF DESIRE," a Frank
Borzage production presented by Ar-
thur H. Jacobs, has been advanced on the
First National schedule and will be issued
for first runs during September.

Vitagraph

TWO VITAGRAPH productions are now
being edited. J. Stuart Blackton is person-
ally supcrz-ising editing of "On the Banks
of the Wabash" while "The Leavenworth
Case", second of the Whitman Bennett
specials, is being finished at the Yonkers
studios. . . .Editing of "Pioneer Trails",
the David Smith production, has been com-
pleted.

+ + +

"THE MAN FROM B RODNEY'S," the
special production adapted from George
Barr McCutcheon's story, is nearing com-
pletion under the direction of David Smith.
The five leading characters in this story are
J. Warren Kerrigan, Alice Calhoun. Miss
DuPont, Wanda Hawley, and Pat O'Malley.
+ + +

THE CURRENT Urban Popular Classic is
one of the Raymond L. Ditmars' series
"Modern Truths from Old Fables." It
shoivs the animals of the Zoo at feeding
time. Among the animals are Alaska bears,
a Bracilian monkey who eats raw eggs, a
giant tortoise who is fond of tomatoes and
the two-horned rhinoceros which feeds on
shrubbery. There is also shown in this
short feature "The Prophecy of a Dying
Bird" adapted from the fable by La Fon-
taine.

C. C. Burr

CHARLES "CHICK" SALE has a large
cast of boys supporting him in his first
feature for C. C. Burr. Sale plays the
role of a school teacher. Little Russell
Griffin is leader of the boys, with other
juveniles in the cast including "Mickey"
Bennett. Freddy Stange. Kent Redmond,
Henry O'Connor, Edward Weisman, Ed-
ward and Billy Quinn, Jack Jacobs and
others. Gregory La Cava directed.
+ + +

"THE LAST HOUR" and "You Are
Guilty," the C. C. Burr specials, are
going strong in Ohio and Kentucky, ac-
cording to reports received by the Burr
offices in New York from William Skir-
boll, of Skirboll Gold Seal Productions.
Inc., Cincinnati. Among the representa-
tive houses playing these Burr produc-
tions are the Mary Anderson theatre,
Louisville. Kv: the Strand theatre, Cin-
cinnati: the Strand theatre. Steubenville,
Ohio; Keith's Strand, Dayton, and the

September 22, 1923

EXHIBITORS HERALD

: : : : The FILM MART : : : :

Production Progress

Colonial theatre, Columbus. "Luck" and
"The Secrets of Paris," both Burr pic-
tures, recently scored at the Strand in
Steubenville, it is said. Milton Sills and
Carmel Myers co-star in "The Last
Hour," while James Kirkwood and Doris
Kenyon are the co-stars in "You Are
Guilty."

Goldwyn

FRANK MAYO has been chosen to play
James Kirkwood's role in Goldwyn's
film version of Joseph Hergesheimer's
story "Wild Oranges," because of the re-
cent accident suffered by Kirkwood. It
will cost about $75,000 to retake many of
the scenes, according to Goldwyn.
+ + +

JAMES R. GRAINGER, general man-
ager of sales of Goldwyn-Cosmopolitan,
has returned from a sales trip to Buffalo,
Cleveland, Cincinnati and Detroit. In
Buffalo he arranged for the showing of
Goldwyn's first eleven, which are to be
divided between Shea's Hippodrome and
the La Fayette. At Cleveland a series of
Goldwyn pictures will be shown in the
Stillman, Park and Allan theatres. In
Cincinnati a deal was closed with Ike
Libson and in Detroit the Broadway
Strand is expected to show the group.
+ + +

RUPERT HUGHES has finished loca-
tion scenes on "Law Against .Law" and
is now shooting at the Goldwyn studios.
. . . "The Day of Faith," from Arthur
Somers Roche's novel, has been com-
pleted by Tod Browning. . . . Marshall
Neilan has completed the editing of his
Russian picture, "The Rendezvous." . . .
Victor Seastrom has completed his first
Goldwyn picture, "The Judge and the
Woman."

Tiffany -Truart

"FAST FREIGHT" the first Richard Tal-
madge production to be offered by Truart
has been completed by Carlos Productions.
Talmadge will make four productions for
Truart during 1923-24. . . . "The Un-
known Purple", screen version of Roland
West's stage play had its preview at the
California theatre, Venice. It features
Henry B. Walthall, Alice Lake, Stuart
Holmes, Helen Ferguson and others.

Metro

VICTOR SCHERTZINGER, who di-
rected Jackie Coogan in "Long Live
the King" for Metro, has been engaged
to direct his own story, "The Man Whom
Life Passed By." . . . Production of Mae
Murray's new Metro-Tiffany production,
"Fashion Row," has been started with
Freeman Wood, Earle Fox, Robert
Haines and others in the supporting cast.
+ + +

HAROLD SHAW has been selected by
Metro to direct "The .Living Past," one
of the Metro Premier features. . . . Viola
Dana is busily at work on "The Social
Code," a story by Rita Weiman. . . .
Vincent McDermott will be Allen Holu-
bar's assistant director for the filming of
"The Human Mill," Mr. Holubar's first
special production for Metro's fall and
winter program.

+ + +

"THY NAME IS WOMAN," said to be
a colorful story of Spain, has been se-
lected as Fred Niblo-Louis B. Mayer
production for Metro's program for this
season. . . . Curtis Benton, author of

"The Uninvited Guest," the J. E. Wil-
liamson production that Ralph Ince is
making for Metro, is also the author of
"Half-a-Dollar Bill," which is now in pro-
duction at the Max Graf studios on the
West Coast.

Hodkinson

"THE DRIVIN' FOOL," starring Wally
Van and Patsy Ruth Miller, has been
booked to play "over the entire Pantages
circuit, comprising some of the biggest
first runs in the Central West and the
coast, it is announced by Hodkinson.
This is the production over which the
Hodkinson organization is highly enthu-
siastic.

+ + +

A PLAN HAS BEEN worked out by
Hodkinson whereby American Legion
Posts can obtain a print of the picture
"The Ex-Kaiser in Exile" for theatrical
purposes. This picture, it is said, has been
shown in more than 5,000 theatres in the
last six months, and a copy of the film
has been prepared for preservation for
the War department.

Universal

"THE TORN ADO ," famous melodrama
by Lincoln J. Carter, has been purchased
by Universal and a screen adaptation has
been made by Raymond L. Schrock and
Adrian Johnson. . . . 'Another story,
"Whom God Hath Joined," written by Hal
Reid, father of the late Wallace Reid, is
soon to be produced by "U."

+ + +

WORK HAS BEEN completed on "The
Burglar's Kid," adaptation of Frances
Hodgson Burnett's story, "Editha's Bur-
glar," which is Baby Peggy's second feature
picture. . . . Mary Philbin's initial pro-
duction under her new starring contract
with Universal zcill be "My Mamie Rose,"
adapted from a story by Owen Kildare.
Irving Cummings will direct.

+ + +

A NUMBER OF Universal productions
are now in the editorial rooms for final
work. Among them are "A Lady of Qual-
ity," a Hobart Henley production starring
Virginia Valli; Rita Weiman' s play, "The
Acquittal" with Norman Kerry, Claire
Windsor and others; Baby Peggy's first
feature Jewel, "Whose Baby Are You?"
"The Heart of Boston Blackie," an all-star
production; "The Wild Party," starring
Gladys Walton, and the early episodes of
"Beasts of Paradise."

Distribution News

Paramount

THOMAS MEIGHAN, accompanied by
his wife and thirty members of the cast
of "Woman-Proof," George Ade's screen
story, have left Los Angeles for loca-
tion work in San Francisco. . . . Edfrid
Bingham has been assigned to prepare
the scenario of Joseph Henabery's forth-
coming production for Paramount, "The
Stranger," from John Galsworthy's "The
First and the Last."

+ + +

ESTELLE TAYLOR will play the role
in Paramount's second Zane Grey pro-
duction "The Call of the Canyon," which
was originally assigned to Bebe Daniels.
. . . Immediately upon his return from
a vacation Cecil B. De Mille will start
work on "Triumph," a recent Saturday
Evening Post story. . . . James Craze's
next picture will be "To the Ladies,"
based on the Broadway success by George
S. Kaufman and Marc Connelly.

+ + +

REX BEACH'S latest novel, "Big
Brother," now running serially in
Hearst's Magazine, is to be produced for
Paramount by Allen Dwan. . . . Sidney
Olcott, producer of "Little Old New
York" and "The Green Goddess," has
signed a long term contract as a Para-
mount director, it is announced by Jesse
L. .Lasky. . . . Kate Jordan's story, "The
Next Corner," has been turned over to
Sam Wood for production.

Century

FOUR CENTURY comedies will be
published by Universal in September.
They are "Back to Earth," featuring Jack
Earle and Billy Engle; "Round Figures,"
the second Follies Girls comedy; Buddy
Messinger in "Bringing Up Buddy," and
"Nobody's Darling," starring Baby
Peggy.

+ + +

"PAL PUTS IT OVER," first of the
new comedies with Pal, the dog, has
been put into production under the direc-
tion of Al Herman. . . . Loew's State
theatre, Buffalo, has booked eighteen Cen-
tury comedies to be shown the last five
months of this year. . . . Buddy Mes-
singer has returned to the studio after a
vacation and will start work on a new
story called "Girl Crazy," written by
Morris J. Kandel. Sadie Campbell will
appear opposite Buddy.

Money! Money! Money!

You can't get an Exhibitor to sell you his

Box Office Record

But you can put your ad-
vertisement in the medium
he won't part with — at a cost
of one cent per prospect
(full page space).

EXHIBITORS HERALD

September 22. 1923

"Sing Them Again":

While further additions to Educational's
one-reel product are likely to be announced
later, one new series has been started in
the ''Sing Them Again" subjects by Nor-
man Jeffries.

Each picture in this series of twelve will
introduce three old favorite songs, inviting
the audience to join in singing them. Edu-
cational's service with this series includes
complete orchestra and piano scores of the
choruses, for the musical accompaniment
naturally is a vital factor in their pre-
sentation.

The first of the "Sing Them Again"
series is called "Close Harmony" and in-
troduces "Sweet Rosy O'Grady," "In the
Shade of the Old Apple Tree" and "Sweet
Adeline."

J1MMIE ADAMS is one of the Educational-
Christie comedy players.

BOBBY VERNON remains on Christie lot where
Educationals are produced.

LLOYD HAMILTON, stellar comedian in Edu-
cational-Hamilton short subjects.

11 Short Subject
Units Producing
For Educational

Two Large Studios in Los
Angeles [Are Devoted to
Comedy Production

EARLY publications for the
greater program of short sub-
jects announced by Educa-
tional Film Exchanges, Inc., which
have been completed since the an-
nouncement was made, provide defi-
nite guarantee that Educational's
new product will be greater in quan-
tity and will attain, according to the
company, the highest entertainment
and box office standard ever accom-
plished by such a group of short
subjects.

The recent prediction of E. W. Ham-
mons, president of Educational, that the
1023-1924 season would be the greatest
year for short subjects, seems well as-
sured of fulfillment, at least in so far as
Educational pictures are concerned. With
a program that is at present a third
greater than last year's, with further ad-
ditions still likely, Educational is back-
ing up its new comedies, novelties and
other short films with a vigorous ex-
ploitation campaign. A much greater
amount of space in the trade publications
will keep exhibitors informed about the
new product; constant national magazine
advertising will continue to increase the
public's interest in these short subjects
that make up a whole evening's enter-
tainment, and already in certain key cen-
ters twenty-four-sheet and even larger
boards are being used to tell the picture
goers about "The Spice of the Program."

Altogether eleven units are producing
pictures for the new Educational pro-
gram. Two large Los Angeles studios —
the Christie plant and the Fine Arts

Tuxedo Comedies:

Tuxedo comedies, produced by Reel Com-
edies, Inc., is a new series of two reel sub-
jects on Educational's 1923-24 program.
The company expects this series of six
subjects to fill a definite need for a polite
situation comedy with a humorous story.

"Easter Bonnets" and "One Night It
Rained," both starring Ned Sparks and
Harry Tighe, have been completed. The
featured players are supported by Doris
Dean and Marion Harlan in "Easter Bon-
nets;" which was published in August, and
Miss Dean appe:: 3 in the second subject.

Other pictures in the series also will
present popular stage stars, among whom
will be "Poodles" Hannaford, famous
clown.

NEAL BURNS, one of the comedians who is mak-
ing Christie's so entertaining.

DOROTHY DEVORE is one of the stellar lights
on the Christie lot.

September 22, 1923

EXHIBITORS HERALD

Prepares for Greatest Short Subject Season

Cameo Comedies:

Comedy is well represented in Educa-
tional's one-reel product in the rough and
tumble Cameo subjects, which in recent
months have won a tremendous popularity.

These short subjects, the current pub-
lications of which are featuring Cliff
Bowes and Virginia Vance, are directed
by Fred Hibbard and produced at the Fine
Arts studios.

There still are several subjects to be
published in the first series of Cameo com-
edies, but arrangements for another series
of twenty-four have been made. Produc-
tion work on these highly interesting sub-
jects will continue without a break, thus
assuring exhibitors of a steady supply for
their programs.

OTTO FRIES is featured in new series of Edu-
cational-Mermaid comedies.

RUTH HIATT is playing in support of Hamilton
in his Educational comedies.

studio — are being devoted entirely to the
making of comedies.

Following is a description of the com-
pany's offerings for the new season:

From Christie:

LICE

CON LEY is appearing in Educational -
Mermaid films, at Fine Arts plant.

"More laughs" is the slogan at the
Christie studio these days. The same
high quality of story and setting is in
evidence in every picture, but there is
also a very apparent increase in the num-
ber of laugh producing situations.

Christie comedies in the new series to
be issued by Educational are said to be
reaching the highest standard of pro-
duction and entertainment value that has
ever been attained by any short subjects
of their type.

One of the biggest and finest companies
of talented actors ever gotten together
for any series of two reel product'ons
has been assembled by Al Christie, super-
vising director, for the twenty pictures
which the Christie studios will provide
for the Educational program. Bobby
Vernon, Jimmie Adams, Neal Burns and
Dorothy Dev-ore will appear in featured
roles, and the supporting casts will in-
clude such popular players as Vera Stead-
man, Charlotte Merriam, Jimmie Har-
rison, Earl Rodney, Natalie Joyce, Babe
London, Lincoln Plumer and Bill Irving.
Harold Beaudine and Scott Sidney con-
tinue as directors, and Christie will per-
sonally direct a number of pictures.

A notable feature about the new
Christie comedies is the increasing num-
ber of "gags" which have been worked
out in them without sacrificing in the
slightest degree the high standard of
the story or the appeal that Christie
comedies have made to every member
of the family.

During the last year Christie comedies
have been cited with almost amazing
consistency as having "saved the show"
or "overshadowed the feature," not only
by critics but by exhibitors.

That every effort will be made by the
big Christie company to make the Chris-
tie comedies maintain the highest possible
level as real feature productions in short
length, is evidenced by the first picture
of the series, which Educational will re-
lease in September. This is "Xavy
{Continued on next page)

rness Tales:

Educational announces that in Wilder-
ness Tales by Robert C Bruce, it offers
exhibitors a series of pictures which can
be counted on to add beauty and dignity
to any program and provide a thrill now
and then. In this respect. Educational
calls attention to "Dark Timber" in which
two men are shown in a bitter fight in a
little boat shooting down a sluice-way
high in the air.

Educational also has arranged with Ly-
man H. Howe Film Company to provide
another group of twelve delightful novelty
pictures which are known as Lyman H.
Howe's Hodge- Podge. Providing three or
four different kinds of film entertainment
in one reel, the Hodge-Podge has proved
a valuable asset to theatre programs.

LILLIAN HACKETT, who is appearing in the
Educational-Mermaid comedies.

JACK LLOYD, who is appearing in new series
of Educational -Mermaid subjects.

EXHIBITORS HERALD

September 22, 1923

Backs Product With Comprehensive Exploitation

(Continued from page 67)

Blues," in which Dorothy Devore plays
the leading part, supported by Jimmie
Harrison and a big cast of Christie favor-
ites and of sailors and marines.

In the last year Christie made several
long and expensive trips with his com-
edv companies to get the proper atmos-
phere for the stories he was filming.
For the first of the new group he sent
the company, under the direction of Har-
old Beaudine, onto the U. S. S. Cali-
fornia somewhere on the Pacific, where
the company remained for three weeks
making the principal scenes for "Navy
Blues " This unusual production was
made with the consent and co-operation
of the navy department.

The second picture of the season will
feature Bobby Vernon, one of the biggest
box office stars in short subjects. It will
be called "Hold Everything."

Jimmie Adams' first picture in this new
group will be an oil well comedy with
some wonderful thrills on top of the oil

derricks. \t„-„
Neal Burns will be supported by Vera
Steadman and Lincoln Plumer in his first
subject, which will be a farce comedy
with a theatre and cabaret background.
* * *

From Hamilton:

Already established is one of the "Big
Four" of screen comedians, Lloyd Ham-
ilton has set out to provide through Ed-
ucational, six comedies during the 1923-
1924 season that will rank with the finest
comedy productions of the year, accord-
ing to the company.

The selection of Hamilton for the prin-
cipal role in D. W. Griffith's production,
"Be Yourself," will make no change in
his plans for six two reel Hamilton com-
edies this season.

The first of this new series has been
made. Hamilton has never before beer,
surrounded with such facilities for making
excellent comedies. Working at the Fine
Arts studio, he will have all the facilities
of this picture making plant, just remod-
eled and improved, at his disposal. Super-
vision of all pictures in the series will be
under Jack White, thus insuring the best
in stories, direction and production.

The initial picture of the series, "The
Optimist," was directed by Gil Pratt.
Hank Mann and Lloyd Bacon, who at-
tracted a great deal of attention in the
last year as a director of, writer for
and actor in Hamilton comedies, collab-
orated with Hamilton on the plot and
situations and took important parts in
the picture as well.

Others in the supporting cast are Ruth
Hiatt, Del Lorice, the new comedy vam-
pire, and Percy Hildebrand and Andrew
Arbuckle, both stage and screen actors
of prominence.

"The Optimist" will be published in
September.

From White:

Jack White is offering something novel
in the new series of Mermaid comedies.

BEN ALEXANDER stars in the new Educa-
tional-Juvenile comedy series.

He is making broad comedies with all
the laughs of this famous brand in
"dressed* up" settings equal to the best
to be seen in longer feature pictures.

White has expanded his art and scen-
ario departments and promises a real sur-
prise for Mermaid comedy fans in the fall
offerings.

With three pictures already completed,
the new series of Mermaid comedies bids
fair to increase greatly the tremendous
popularity already enjoyed by them.

All the old Mermaid favorites have
been signed to appear in the forthcoming
productions, and several other well known
fun makers are being acquired. Lige
Conley, the young comedian, who, under
Jack White's coaching, has risen to fame
as the featured player in Mermaid com-
edies, will again be seen in leading roles.
Lee Moran, whose first appearance in
Mermaid comedies was in "The Busher,"
now enjoying an unusual popularity, will
be seen again in the new Mermaid series.

In the first picture of the series, "High
Life," which was made under the direc-
tion of Hugh Fay, Conley has the fea-
tured part, supported by Lillian Hackett,
Otto Fries, Jack Lloyd. Sunshine Hart.
Eva Thatcher, Gloria Gilmore and those
two inimitable colored comics. "Moon-
light," formerly known as Spencer Bell,
and Henry Trask.

Andrew Arbuckle has been engaged by
White to appear in the second and subse-
quent Mermaid pictures.

Norman Taurog directed the second
picture, while Robert Kerr and Fred Hib-
bard are responsible for the third and
fourth.

The settings being used in the new
series of Mermaid comedies would do
credit to some of the more elaborate dra-
matic feature productions. With the
space and facilities of the entire Fine
Arts studio at his disposal, White is en-

dowing the Mermaids with settings such
as have never before been used in the
production of pictures of this type.

Nor has the story been forgotten. To
this end White is giving personal super-
vision to his own scenario department,
with such clever "gag" writers as "Pinto,"
the cartoonist, Roy Myers and Joe
LeBrandt working with him.

The first of the new group, "High
Life," will be issued in September.
* * *

Juvenile Comedies:

Among the pictures being produced for
Educational at the Fine Arts studio is a
new series of two reel comedies to be
known as Juvenile comedies, which are
said to be an innovation in several re-
spects.

The Juvenile series of six will present
children in many of the important roles,
but plans for these fun subjects and an
actual viewing of the first picture, indi-
cate that it would be hard to find any
humorous films more universally appeal-
ing, to young and old alike, than these
boy and girl stories will be.

Reflecting the spirit of the American
Boy — the lad with the soul of the Boy
Scout — the Juvenile comedies are ex-
pected to be forceful in boosting the ac-
tivities of the Boy Scouts.

"Yankee Spirit" is the title of the first
picture, which was directed by Norman
Taurog.

Heading the list of clever child actors
are Bennie Alexander and Ernest But-
terworth. Bennie's most recent screen
achievement was in the First National
produ&tion of Booth Tarkington's "Pen-
rod and Sam," but he has been known for
several years as one of the cleverest
actors of the stage or screen, although
now but 10 years old. He was a D. W.
Griffith discovery at the old Fine Arts
studio.

Ernest Butterworth, who plays the
tough boy in "Yankee Spirit," is another
remarkable youth. Born to the profes-
sion of acting in Ireland, he has been a
veritable globe trotter, having been taken
by his parents into England, Scotland,
Egypt, India, South Africa, the African
gold coast and then to Canada before
going to California. He has appeared
with Mary Pickford and Bill Hart in sev-
eral notable productions. His most re-
cent successes have been in "The Little
Church Around the Corner," and "He-
roes of the Street."

Other youngsters in the cast include
Tom Hicks, the little fat boy from Texas,
who weighs only 125 pounds at 7 years
of age; Roger Keene, a nephew of E. W.
Hammons, president of Educational; and
Billie Williams. George Ovey, a favor-
ite screen comedian a few years ago, is
making his return to the screen in
"Yankee Spirit," in which Ella McKen-
zie will be seen, as well as two of the
most famous acrobatic teams in the
country, the Matzetti Brothers and the
Yacanelli Brothers.

"Yankee Spirit" has received the per-
sonal endorsement of the Los Angeles
Boy Scout Commander.

Abraham Lincoln Said:

PUBLIC
RIGHTS

LEAGUE

Screen Message No. 125

In contrast to the many lurid sto-
ries published about Hollywood is
this statement by Rev. Josiah Sib-
ley, Second Presbyterian church,
Chicago: "I went down to explore
the wicked city. But instead of
finding her a brazen wench with
painted cheeks she had much the
air of a modest maid of ancient
Greece enjoying the sunshine of her
native hills. Hollywood is just
human."

Editor Bair and His Model Paper

Published in this department this
week is a reproduction of page 1, of
the current issue of State Theatre
News, the bi-monthly house organ
distributed to theatregoers of
Uhrichsville, O., by E. E. Bair,
manager of the State theatre.

Last week we undertook to set
forth a number of the factors which,
in our opinion, make State Theatre
News a model house organ. To
give weight to our claims we are
reproducing one of the four pages
of the organ, which is constructed
after the manner of a daily news-
paper, and only slightly smaller than
the average paper.

In subject matter and makeup
State Theatre News is fundamen-
tally a service medium. House
copy — publicity — is diverted from
page 1, which is devoted entirely to
newsy items and constructive and
educational subjects. '

In each issue, Mr. Bair, who, in
publishing State Theatre News,
becomes editor as well as theatre
manager, is devoting liberal space
in column 1, page 1, to the Public
Rights League. This in itself is a
worthy effort on behalf of the in-
dustry.

It will be noted also that Editor
Bair has launched a "Public Opin-
ions" campaign through the columns
of his valuable paper. In this man-
ner he is creating a co-operative
spirit among his patrons.

State Theatre News is a good
house organ — it is a model house
organ. It should serve Uhrichsville
by driving the reformers into se-
clusion.

:>....! To C .. In

-: SEPTEMBER b NATIONAL PARAMOUNT MONTH :-

STATE THEATRE NEWS

P..:„o.J B.-M...U, By

71. s..i. n.«.~ u.,„...

OlMo

VOL 3 No 8

UHRICHSVILLE OHIO SEPTEMBER 3. IM3

PRICE - GRATIS

PUBLIC RIGHTS LEAGUE

Dramatic, Tkrilhng and Intensely Appealing
Is Thomas Meighan's Latest Paramount

Picture. HOMEWARD BOUND"

Code 0) Elfii.

SECOND Tknmi

HOME. WARD BOUND

Free Tickets. Free Tk*-lNat,on»'Pir»mount
els! Pictures You UH^..±i0JL^-

filfUMT &\KT*%Ui irtfflC ratal.

• •Tula of tT tti'. — t

rowm T i. ■

riFTH To "-iBMIIr K»
UrxrloE. ■ n« >9urt

Reproduction of page 1 of the current issue of the bi-monthly newspaper published by E. E.
Bair Ln the interest of the State theatre, Uhrichsville, O. More about this bouse organ is
published in the adjoining column.

EXHIBITORS HERALD

September 22, 1923

LETTERS
From Readers

A forum at which the exhibitor
is invited to express his opinion on
matters of current interest. Brevity
adds forcefulness to any statement
Unsigned letters will not be
printed.

How Chautauqua's Do It

ASHLAND, KANSAS— To the Ed-
itor: I have been reading numerous
letters in the Herald from fellow exhib-
itors in regard to Chautauquas and all
of them read exactly like I feel toward
this class of entertainment. The Chau-
tauqua hit me last week and even though
I have been running only on Friday and
Saturday, I had to close down altogether
last night. I didn't attend many numbers
of the Chautauqua, but those I did go to
I felt that I got "stung" even though
they cost me but a very few cents to see
them, hear them, I should say. I have
gotten so used to telling my patrons to
"see" some of my shows that I suppose
I would say "see" if I went to a radio
program.

This community depends almost en-
tirely on wheat crops for money and this
year there was an absolute failure so the
Chautauqua Committee were afraid they
would be "stuck" to make up the guar-
antee. But no, they got the people to
buy tickets by putting up a hard luck
story that they, the committee had guar-
anteed the Chautauqua the $800.00 so the
public could have some good entertain-
ment and now if the public did not buy
tickets the ones that signed the contract
would have to dig up. I talked with two
or three on the committee and they said
that 75 per cent of the tickets they had
sold were bought fast to help the com-
mittee out of a pinch, not because the
people cared about going to the "big
tent." How many people would attend a
picture show just to keep us from losing
money on it? I've paid a good many
dollars to see one ef my own pictures
and even if I knew I would run at a loss
I hardly had the nerve to ask the public
to come because I was going to lose
money.

I think I have "spiked" the Chautauqua
cannon for next year, unless some wom-
en's club feels that the community needs
educational and uplifting Chautauquas
next year and take it upon themselves to
sign up for it.

I have been doing a great deal of talk-
ing against Chautauqua and 90 per cent
of the business men have decided I must
be right, at least they talk that way, my
talking together with crop failures makes
it look as if this town would worry
along without the week of lectures, etc.,
next year.

I am having the editor here run a
reader for me in regard to war tax and
am trying to get a few people talking
and wondering why I have to pay war
tax and Chautauquas do not. I'll send
this to you as soon as published. — S. G.
Ihde, The Photoplay Theatre, Ashland,
Kansas.

few lines regarding something in pictures
that you have all noticed and perhaps
accepted as a necessary evil and that is,
the unnecessary injection of religion into
pictures.

For instance you get a picture with a
foreign locale and it invariably shows
some spiritual advisor and various mem-
bers of the cast praying. Pictures of the
northwest and of life in the U. S. A. are
similarly affected.

We have grown in a few years to one
of the leading industries and in our hasty
growth we have not had time to iron
out and correct certain drawbacks of
which religion in pictures is undoubtedly
one.

When you go into a grocery store you
do not expect to see the walls decorated
with pictures of Christ, the clergy or pas-
sages of scripture. No, of course, not.
That is where you go to buy groceries.

When you go out for recreation to the
parks, hunting, fishing or whatever it may
be, you do not expect, and do not mingle
with the clergy and say prayers.

When you go' to church you do not
expect to see signs or other tokens ad-
vising you to drink coca cola or buy
vour fall suit from Hellman s. No, ot
course, not. You go there to pray and
worship.

When you think of the Northwest you
visualize 'the people, the country and their
lives Nowhere in the mental picture do
you 'see them advising with their priest
br saying their prayers. The same holds
good for any locale.

Did you ever stop and analyze the pic-
tures that please, the patrons as near
100 per cent as is possible The} are
pictures that are exactly identical to the
mental picture you have m your own
mind. ,

"The Miracle Man" is a story of crooks
and their reformation. This picture
would have been absolutely ruined if it
would have shown the cast advising with
the clergv. "Turn to the Right is a
Picture with a similar theme. You have
probably shown these and know how
well your patrons were pleased.

Then on the other hand, there are
pictures with a religious theme that are
equallv pleasing. "The Confession is
one and there are more but I cannot re-
call them off hand.

And, so boys, I say let's conduct our
business along the lines every other busi-
ness is conducted. When we want re-
ligion in pictures, let's make a religious
picture. When we want a story of every
day life, let's leave out the religion Of
course, if vou have a wedding you have
to show. the clergy, but aside from that
let's leave them out of the pictures. Ihe
mercantile and amusement industries (ex-
cepting picture shows) do not mix re-
ligion into their business, so lets leave
it out of ours.

Personally I thing everyone should
affiliate with some church. However, 1
think this unnecessary injection of re-
ligion into pictures should stop. ri. f.
Stettmund. Jr., Chandler, Okla.

Religion in Pictures

CHANDLER, OKLAHOMA— To the
Editor: While us boys from the grass
roots are writing about shorter features,
the admission tax and first one thing and
then two, I thought I would drop in a

Missouri Exhibitor

Forces Sunday Issue

Manager H. Wasgien of the McGraw
theatre, Brookfield, Mo., took responsi-
bility upon his shoulders and started Sun-
day openings this month, announcing to
his patrons, through the Brookfield Argus,
that he takes the stand that if the Chau-
tauqua, an enterprise of outsiders, is al-
lowed to give entertainment Sunday,
where admission is charged, he should
have the same right, especially if he shows
pictures of a religious and moral nature.

PURELY
Personal

Interesting news about exhibitors
and people with whom they come
into direct contact. Readers are
invited to contribute items for
publication in this column. Address
them to "Purely Personal."

J. Earl Hayes, manager of the Grand
theatre, Moberly, Mo., has leased the
Yale theatre in that city. Hayes five-
year-old son is establishing a wide rep-
utation playing the "traps."

Burr Carr has purchased the Grand
theatre at Kokomo, Ind., from W. H.
Arnold.

Myron J. Clifford, owner and manager
of the Lyric theatre, Stevens Point, Wis.,
has leased the playhouse to J. P. Adler
of Marshfield.

H. E. Skinner, manager of the Alham-
bra theatre, Ogden, Utah, severed his
connection with the theatre on August 31.
He recently sold his interests in the house
to A. L. Glasmann. Mr. Skinner will
take a vacation on the West Coast be-
fore returning to Ogden.

Samuel H. Goldberg has announced
that the World Realty Company has
taken over control and operation of the
Empress theatre, Omaha, Neb.

Frank Cook and George H. Beckley

have leased the Bijou theatre at Apple-
ton, Wis.

Charles B. Clark opened his new
Pastime theatre at Malvern, Ark., re-
cently with "The Third Alarm" as the
initial feature.

W. E. Whisnand has purchased the in-
terest of H. J. Carey in the Orpheum
theatre, Snohomish, Wash., and has taken
charge of the business.

The following changes in management
and erection of new houses in the Kan-
sas City territory have been announced:

Bell theatre, Kansas City, purchased by
"Rube" Melcher, former Selznick sales-
man; Rex theatre, Higginsville, Mb., pur-
chased by R. R. Gladdish from C. W.
Hunt; new theatre, not yet named, to be
built in Chillicothe, Mo., work to start
this month.

Two new salesmen were added to the
Kansas City Preferred Pictures branch
last week, L. D. Redman, formerly with
United Artists and First National in Chi-
cago, and Charles Russell, former Uni-
versal representative.

Bernard C. Cook, manager of the Econ-
omy Film Company, Kansas City, was
operated upon last week, a cist being
removed from his left arm, but he is
back on the job again this week.
*

The Educational Kansas City branch
moved into its new building at Eighteenth
and Wyandotte streets this week. The
new quarters afford much more room
and convenience.

George Schneider, formerly with the
Goldwyn Kansas City office and now
Paramount manager in Minneapolis, spent
a few days with the "home folks" in
Kansas City last week.

September 22. 1923

EXHIBITORS HERALD

"What the Picture Did For Me"

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR

You are especially invited to contribute regularly to this dep artment.
It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.

Associated Exhibitors

Alice Adams with Florence Vidor. —
Very satisfactory picture that drew more
than any recent Yidor, due to Booth
Tarkington's name. Bought right and
made a small profit. — C. R. McHenry,
Rosewin Theatre, Dallas Tex. — Neigh-
borhood patronage.

Grandma's Boy, with Harold Lloyd. —
Five reels. It's got Safety .Last beat all
to — well, where snow balls ain't. Don't
think it cost any more to produce than
the average ordinary picture but the ex-
change wants it all. They have Jessie
James looking like a piker when it comes
to these Lloyd's. Anyway, you can't lose
on it. — Geo. W. Tope, Dreamland The-
atre, Bandon, Ore. — Small town patron-
age.

Grandma's Boy, with Harold Lloyd. —
A comedy supreme. Worthy of all the
exploitation you can give it. Buy this
one and make some money. — W. J.
Smith, Palm Theatre, Lindsay, Xebr. —
Small town patronage.

Grandma's Boy, with Harold Lloyd. —
The best Lloyd we ever ran. Pleased
all. — Elmer M. Record, Auditorium The-
atre, Osmond, Nebr. — General patronage.

F. B. O.

Human Wreckage, with Mrs. Wallace
Reid. — A good picture, to record break-
ing business, which gave general satis-
faction. What more do you want? —
Howard Varing, Royal Theatre, Spirit
Lake, Iowa. — General patronage.

Mary of the Movies, with a special cast.
— A clever entertainer, pleases any and
all movie fans. Not a big drama. Just
a good picture. — M. J. Babin, Fairyland
Theatre, White Castle, La. — General pat-
ronage.

The Mysterious Witness, with Robert
Gordon. — Five reels. A good Western. —
E. A. Armistead, Lyric Theatre, Easley,
S. C. — General patronage.

Stormswept, with Wallace and Noah
Beery.— Steer clear of this storm. A few
more like it would have swept me out of
business. — Mrs. Linnie M. Carter, Court
Theatre, Huntington, Tenn. — Neighbor-
hood patronage.

Westbound Limited, with Ralph Lewis.
— A good railroad melodrama to average
business. Rather dark in spots. — How-
ard Varing, Royal Theatre, Spirit Lake,
Iowa. — General patronage.

Westbound Limited, with Ralph Lewis.

pilIIIIIllllllllllll!II!!l!ll!li:!l!l!!ll!lllW

| Film Facts
Printed in
This Issue |

■ "Available Attractions," giv- J
1 ing full facts and data on pic- §§
B tures not covered in previous 1
§ issues of the "Box Office Rec- ■

■ ord," is published in this issue, |§
1 page 93.

This data will be included in J
I the September edition of the
| "Box Office Record" for per- j
| manent reference.

lllIMIlff^

— Good box office attraction with some
hokum. Imagine a man going out to
flag a train with a red lantern falling
down and getting up with a white lan-
tern in his hand. Directors, wake up. —
J. J. Crowell, Star Theatre, Middleport,
N. Y. — Neighborhood patronage.

Westbound Limited, with Ralph Lewis.
— Full of hokum, but a cleanup. Drew-
big business for three days. Let down a
little on fourth day. Comments all good.
Good paper and extra exploitation prob-
ably helped some, but the picture 's there
from the box office angle. — John W.
Hawkins, Capitol Theatre, New Bedford,
Mass. — General patronage.

Can a Woman Love Twice?, with
Ethel Clayton. — If you want a picture
that will please big, little, old and young,
this is the one for you. It is all there.
A real gem of the first water. — Mrs. Lin-
nie M. Carter, Court Theatre, Hunting-
ton, Tenn. — Neighborhood patronage.

When .Love Comes, with Helen Jerome
Eddy. — A real nice little picture that drew
about the average business. — T. E. Cook,
Liberty Theatre, Ada, Okla. — Neighbor-
hood patronage.

The Canyon of the Fools, with Harry
Carey. — Six reels. Seemed to please a
good crowd. Print in good condition. —
Harry Hobolth, Maxine Theatre, Imlay
City, Mich. — General patronage.

The Fourth Musketeer, with Johnnie

Walker. — For a thoroughly enjoyable
show use this picture with the Carter De
Haven comedy. Twin Husbands. You
will never regret taking this tip. — Mrs.
Linnie M. Carter, Court Theatre, Hunt-
ington, Tenn. — Neighborhood patronage.

The Fourth Musketeer, with Johnnie
Walker. — Nothing extra. Print awfully
dark. Pleased about 50%. CoMld not
recommend it. — N. E. Frank, Regent
Theatre, Wayland, Mich. — General pat-
ronage.

Bishop of the Ozarks, with a special
cast. — We consider this very good and
will do your house good to run it. — T. E.
Cook, Liberty Theatre, Ada, Okla. —
Neighborhood patronage.

Thelma, with Jane Novak. — Fair pic-
ture. Booked this for two days. Should
have played one day only. Could be
played one day in any theatre. — Geo. J.
Kress, Hudson Theatre, Rochester, N.
Y. — Neighborhood patronage.

Thelma, with Jane Novak. — Very good
picture. — J. J. Crowell, Star Theatre,
Middleport, N. Y. — Neighborhood pat-
ronage.

In the Name of the Law, with a spe-
cial cast. — 100 per cent above the average
first class picture. Patrons well pleased.
— A. H. Meinert, Star Theatre, Albany,
Wis. — Neighborhood patronage.

Up and at 'Em, with Doris May. — Well
liked by Doris May fans. A lively pic-
ture in just five reels. — Howard Varing,
Royal Theatre, Spirit Lake, Iowa. — Gen-
eral patronage.

The Broadway Madonna, with a spe-
cial cast. — We found this picture much
better than we expected and proved very
satisfactory. — T. E. Cook, Liberty The-
atre, Ada, Okla. — Neighborhood patron-
age.

The Third Alarm, with a special cast. —
Great. Will please 100 per cent. Book
this and be safe. You can't go wrong.
Seems nice to have your patrons walk out
and tell you it is a great picture.— A. H.
Meinert, Star Theatre, Albany, Wis. —
Neighborhood patronage.

The Third Alarm, with a special cast.
— Some picture. One that will make you
money and satisfy your patrons. My
patrons are still talking about it. — Mrs.
C. C. Alquire, Coloma Theatre, Coloma,
Mich. — General patronage.

The Third Alarm, with a special cast. —
Good picture. Play it with the firemen.
Too many misframes. — A. R. Pytlik,

This is the original exhibitors' reports department, established October 14, 1916.
Beware of cheap, misleading imitations.

"What the Picture Did For Me" is the one genuine source of exhibitor- written box office
information.

EXHIBITORS HERALD

September 22, 1923

Lyric Theatre, Humphrey, Nebr. — Gen-
eral patronage.

White Hands, with Hobart Bosworth.
— No good, pass it up. The same goes
for F. B. O. Heedless Moths. — Howard
Yaring, Royal Theatre, Spirit Lake, Iowa.
— General patronage.

First National

Daddy, with Jackie Coogan. — Never
has Jackie made a better picture and he
will have to go some to make another as
good. It pleased 100 per cent and drew
splendidly both days. Print in perfect
condition. — W. E. Elkin, Temple Theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

Wandering Daughters, with a speial
cast. — Six reels. A picture that handles
the subject of wandering daughters in a
way that gives first class entertainment
and preaches at the same time in a most
convincing manner. The entire cast are
good, but the performance of Marguerite
de la Motte as the waywrard daughter
and that of Wm. V. Mong as the father
is above the ordinary. Business poor
three days. — W. H. Brenner, Cozy The-
atre, Winchester, Ind. — General patron-
age.

Slippy McGee, with a special cast. —
Just about the poorest box office attrac-
tion we have ever played. Fairly good
picture and would say pleased about half
of the audience. Second night attend-
ance terrible. Print in good condition. —
W. E. Elkin, Temple Theatre, Aberdeen.
Miss. — Neighborhood patronage.

What a Wife Learned, a Thomas H.
Ince production. — A good picture. — C. F.
Krieghbaum, Paramount Theatre, Ro-
chester, Ind. — General patronage.

The Hottentot, a Thomas H. Ince pro-
duction.— Some picture, is what they all
said. Some said none better. It's a box
office picture. Made money on it and
pleased all, and those are the two essen-
tial things in the show business. Played
it August 25-26. — Mrs. C. C. Alquire.
Coloma Theatre, Coloma, Mich. — General
patronage.

Sonny, with Richard Barthelmess. —
Drew only a medium audience. A good
"mother" picture. Good humor in spots.
— C. R. Otto, School Auditorium The-
atre, Williams Bay, Wis. — Resort patron-
age.

Sonny, with Richard Barthelmess. —
Just average. Not as good as most of
Dick's pictures, although will please
where he is liked. Price is right on
Barthelmess. — N. E. Frank, Regent The-
atre, Wayland, Mich. — General patron-
age.

Bell Boy 13, a Thomas H. Ince pro-
duction.— Five reels. Just a fairly good
program picture. One thing to recom-
mend it, it's in five reels. First National
rentals away too high. Can't make
money on them. Film condition good.
Business fair. — George Vaughan, Grand
Theatre, Dunnville, Ont., Can. — General
patronage.

The Eternal Flame, with Norma Tal-
madge. — A good picture, but Norma is
no draw card for me so lost money, but
no fault of the picture. If she is liked
in your town by all means book it. — Mrs.
C. C. Alquire, Coloma Theatre, Coloma,
Mich. — Small town patronage.

Money, Money, Money, with Kather-
ine McDonald. — A good picture with an
interesting story, but Miss MacDonald
has completely played out with us as a
drawing card. — W. E. Elkin, Temple
Theatre, Aberdeen, Miss. — Neighborhood
patronage.

Mighty .Lak' a Rose, with a special
cast. — Wonderful production and an in-
teresting story, but judging from our
experience will not get very much money

pllllllllllllllllllllillfflllllllllllillllllllllllllllllllilil

Alkali Ike I
Is Going to
Los Angeles |

H Alkali Ike (who will be readily recog- S

H nized by regular readers of this depart- jj

j§ ment) announces he plans to leave shortly g

H for a first hand view of Los Angeles.

1 The Money Changers |

M (Pathe) with a special cast — (

1 Mozied down on my cay use jj

| from Rattle Snake Gulch to ■

I squint at that Chink drammy [

jj what that Upton Sinclair feller J

1 writ about and by the jumped- jj

jj up bear cat, I tossed about that jj

1 night in my sleep like a Chi- [

1 nook Salmon on the end of a |

1 line. Yelping Coyottes ! Those j

1 linx-eyed Chinks chased me in jj

1 my dreams all over these alti- J

I tudinous parts. I'll tell yu I |

jj wuz shore glad when I woke jj

1 up and heard the good old jj

1 wolves howling.

|j If any of yu exhibition lads jj

1 hanker to make the kids duck §j

( their scalps under the kivers §

1 and skeer the wimen so they'll jj

i forgit their war paint, yu jest jj

1 chuck up this ere hell-popping j|

I six reeling movie. It beats any J

jj bear fight I ever heerd tell of. jj

1 P. S. — I'm a going pronto |

| down to the big filum city p

H where these drammys are took, J

jj to hunt up my gal Rawhide jj

■ Rosey, who chased after that p

| Fast Male. If I find her, I'll |

§§ let yu know. S'long! — Alkali

1 Ike, Troutville, Idaho.

IllllllllllIlllllB

in a small town. Did exactly as much
business as we did on Humoresque at
this same time last year. Every one was
very much pleased with it who saw it.
Print in good condition. — Miller Stanton,
Pictureland Theatre, Cohocton. X. Y. —
Small town patronage.

The Isle of Lost Ships, with a special
cast. — Had I bought this for about $15.00,
would have made a good profit. A very
splendid picture which drew above the
average. Made a little above expenses.
C. R. McHenry, Rosewin Theatre, Dallas.
Tex. — Neighborhood patronage.

The Seventh Day, with Richard Bar-
thelmess.— Very good picture. Pleased
everybody. Some good scenery and dif-
ferent.— j. H. Hungerford, Family The-
atre, Friend, Nebr. — Neighborhood pat-
ronage.

Rose of the Sea, with Anita Stewart. —
Seven reels. Good society. Not enough
action. Too long and tame for me but
pretty and well acted. — S. C. Hene, Cas-
tle Creek, Lavoye, Wyo. — Oil field pat-
ronage.

The Woman He Married, with Anita
Stewart. — Good picture. Pleased fair
crowd. Can be bought cheap. — N. E.
Frank. Regent Theatre, Wayland, Mich.
— General patronage.

The Light in the Dark, with Hope
Hampton. — Six reels. Very good relig-

ious and love story with a little admix-
ture of crime for action. Lon Chaney
and E. K. Lincoln also do very fine work
in this. On the whole seemed to please
about 80 per cent. Good one to hook
up with the churches on. Play up Holy
Grail. — S. C. Hene, Castle Creek The-
atre, Lavoye, Wyo. — Oil field patronage.

Penrod, a Marshall Neilan production.
— Very good picture. Pleased entire au-
dience. Drew record crowd without ad-
ditional advertising. — N. E. Frank, Re-
gent Theatre, Wayland, Mich. — General
patronage.

The Woman Gives, with Norma Tal-
madge. — Six reels. A very pleasing pic-
ture. Norma is always well liked here.
Plot of story is good and is well propor-
tioned. No prolonged and drawn out
scenes. — Elmer E. Gailey, Crystal The-
atre, Wayne, Nebr.

Lorna Doone, with Madge Bellamy. —
Bought right and packed them in. A
truly big picture, better than some so-
called specials. — R. M. Moser, Electric
Theatre, Courtland, Kans. — Neighbor-
hood patronage.

Brawn of the North, with Strongheart.
— Eight reels. What I would call an ex-
cellent picture. Pleased all patrons.
Business above average. Had Lady
Silver (?) in a cage on sidewalk. At-
tracted lots of people. — H. G. Stettmund
Jr., Odeon Theatre, Chandler, Okla. —
Small town patronage.

Brawn of the North, with Strong-
heart. — It's great. Real entertainment
and real box office value. — Mrs. C. C.
Alquire, Coloma Theatre, Coloma, Mich.
— Small town patronage.

Brawn of the North, with Strongheart.
— Darn good show. If they do not like
this one do not give them any more
Northerners. Played Sport Review and
Lloyd Hamilton in The Speeder and
again I say it was all very good. — E. J.
Reynolds, Liberty Theatre, Pasco, Wash.
— General patronage.

Hurricane's Gal, with Dorothy Phil-
lips.— Eight reels. One of the best pic-
tures I ever played. Raised my patrons
right out of their seats. Pleased 100 per
cent and drew well. Especially good for
small town. — N. E. Frank, Regent The-
atre, Wayland, Mich. — General patronage.

Hurricane's Gal, with Dorothy Phillips.
— Eight reels. Excellent six reel picture.
Too long in eight. Drags in a number
of places. Hardly a correct vehicle for
Miss Phillips. Sea story where villains
are more villainous than usual. Has sev-
eral good thrills and lots of action. Makes
a good Saturday picture. Several huge
jumps in the story. Several hundred feet
of film missing. — Fred Hinds, Cresco
Theatre, Cresco, Iowa. — Neighborhood
patronage.

The Bond Boy, with Richard Barthel-
mess.— This is not the type of picture
they like to see Richard in. He is abused
and mistreated entirely too much. Pa-
trons like this star and told me they did
not like this picture for above reasons. —
H. G. Stettmund Jr., Odeon Theatre.
Chandler, Okla. — Small town patronage.

The Child Thou Gavest Me, with a
special cast. — A splendid picture. It's
not a sex picture. I'd list it among one
of the best and can be bought right. —
Mrs. C. C. Alquire, Coloma Theatre, Co-
loma, Mich. — Small town patronage.

The Sea .Lion, with Hobart Bosworth.
— Five short reels. A very good sea pic-
ture. Bosworth has a remarkable screen
personality and this picture is well
adapted to him. Very, very poor busi-
ness due to Postolic church meeting in
city park. These birds talk the unknown
tongue, dance, go into trances n' every-
thing. People flock out by the hundreds

September 22, 1923

EXHIBITORS HERALD

to see the foolishness. It I was a live
wire I would have this meeting in the
theatre and have S. R. O. business. —
H. G. Stettmund Jr., Odeon Theatre,
Chandler, Okla. — Small town patronage.

One Clear Call, with a special cast. —
Another good picture. Can't go wrong
on this one. Book it and boost it. An-
other good picture you can buy right. —
Mrs. C. C. Alquire, Coloma Theatre, Co-
loma, Mich. — Small town patronage.

Polly of the Follies, with Constance
Talmadge. — Good program picture for
Saturday night. All patrons came out
smiling, which I consider a good sign.
Print in good condition. — Miller Stan-
ton, Pictureland Theatre, Cohocton, N. Y.
— Small town patronage.

Pilgrims of the Night, with a special
cast. — Six reels. A good program picture.
— D. E. Fitton, Lyric Theatre, Harrison,
Ark. — General patronage.

Heart of the Hills, with Mary Pick-
ford. — Six reel. This old picture, bought
cheaply and played with Charles Chap-
lin in Shoulder Arms, did a splendid
Saturday business. I advertised big as
two old pictures made by two biggest
stars. They were all pleased. Good
print on both. — C. R. McHenry, Rose-
win Theatre, Dallas, Tex. — Neighbor-
hood patronage.

The Silent Call, with Strongheart.—
Seven reels. A good picture with good
drawing power. Sixth reel in bad shape.
Watch for a good print. If you can get
one go to it and boost hard. It's a
dandy picture. The remaining si.< reels
were in good condition. — Harry Hobolth,
Maxine Theatre, Imlay City, Mich. —
General patronage.

The Silent Call, with Strongheart —
Here is a cleanup picture for a small
town exhibitor and can be bought right.
Would rather run pictures like this than
any special I have ever shown. The only
thing against it is that it is very nearly
all green film, which makes it hard to
throw a clear picture on the screen. Pa-
trons very well pleased. Print in good
condition. — Miller Stanton. Pictureland
Theatre, Cohocton, X. Y. — Small town
patronage.

Wedding Bells, with Constance Tal-
madge.— I don't remember of a better
comedy-drama than this is for some time.
Be sure to play it. Snappy and original,
laugh titles. — C. W. Langacher, New
Glarus Theatre, New- Glarus, Wis. — Gen-
eral patronage.

Mother O Mine, a Thomas H. Ince
production.— As good a program picture
as can be bought. Especially good for
Saturday night. Paid $10.00 for it.
Heard several remarks that it was the
best show we had in a long time. Print
not in very good condition.- — Miller Stan-
ton, Pictureland Theatre, Cohocton, N.
Y. — Small town patronage.

Fox

The Town That Forgot God, with a
special cast. — Very good. A little sad,
but the flood scene puts it over. A pic-
ture with a moral. A picture worth
showing. A credit to any house. — Mrs.
C. C. Alquire, Coloma Theatre, Coloma,
Mich. — Small town patronage.

The Footlight Ranger, with Charles
Tones. — The paper leads people to be-
lieve it's a Western. It's a good picture,
but not what they expected to see. —
J. J. Crowell. Star Theatre, Middleport,
N. Y. — Neighborhood patronage.

Goodbye Girls, with William Russell. —
Five reels. A dandy comedy-drama that
will please all. — Elmer M. Record, Au-
ditorium Theatre, Osmond, Nebr. —
Small town patronage.

Bucking the Barriers, with Dustin

Parks,

Langfacher, Sample,

Horn

and Morgan, Sigfn Up

August 28, 1923.

I have given several trade papers the once over and my decision
I as to which I could find not a single fault left me with only the
I "Herald." And thank Goodness that this magazine was my choice,
for today, I'm glad to say, the "Herald" has been my only reference
for two years as to releases and your wonderful department, "What
the Picture Did for Me."

I am strictly 100 per cent for the best showman magazine in
fl America, "Exhibitors Herald," barring none.

It's a pleasure to look forward each week to find the "Herald"
l| in my box, which assures entertainment and useful information be-
1 yond all others' compare.

If you ever offer a lifetime membership, advise. Also, if possible
1 find space to add this exhibitor with the others on the Honor Roll
| of the ' Herald Only" Club.

My best wishes for you, a greater success.

O. E. PARKS,
Strand Theatre, Perry, Ga.

September 1, 1923.

First of all, please enter my name in the nationally known
| "Herald Only" Club.

Secondly, I wish to state that I am about the youngest full
1 fledged exhibitor in the U. S., having entered into the battle some
j| eight years ago. That was in 1915. I was at that time only 13 years

■ old. I am now 20.

During my time I have already seen the passing of many film
H companies, the formation of new ones, the advance of the motion

■ picture, other great developments and the great stride of the
| "Herald."

I have on my desk piles of the "Herald," dating back for many
jj years. I have reported pictures to your department for four years..

Yes, in my eight years I have had to go through what every
1 "new" exhibitor goes through. I have had my day where I have
jj paid sixteen different prices for film. I have listened to the film
| salesmen and the box office talk administered by them. I have played
1 my lemons — today I am hard.

The "Herald" was my guide during my "new" days and today
1 it is my guide during my old days.

Lastly, I am enclosing a picture of myself which you may file
1 with the rest of your exhibitors' pictures.

Thanking you for all the kind favors given to me through the
| "Herald," I am,

CLARENCE W. LANGACHER,
New Glarus Theatre, New Glarus, Wis.

September 2, 1923.

It was indeed with pleasure that we noticed you had included
1 in the new report blanks for "What the Picture Did For Me" a
jj space for reporting the number of reels at the time the picture is
j§ played.

We are at this time receiving one other trade magazine, but
| on its expiration the same will be discontinued, as we find that it
j does not in any way begin to compare with the "Herald."

We do not report to any other trade magazine and will be glad
to be numbered among those who have joined the "Herald Only"
§§ Club. Your magazine is certainly entitled to the exclusive reports
1 from exhibitors, as it was your original idea and has been the means
j| of saving exhibitors many times from having to use poor pictures.

With kind regards and wishing the "Herald" continued success,
f=j wg arc

HORN & MORGAN,
Star Theatre, Hay Springs, Neb.

Wmmmmmmmmm m mimi—iwiwi iir—Hi—r— wiww iiiiniiiiiiiiiiiiiii^

EXHIBITORS HERALD

September 22, 1923

inunrm aaiiiiwmix^m^

""Herald Only' Club Roster

"Because the 'Herald' was the pioneer in this field, and because zee will have a better
journal to which to turn for guidance -if wc solidly contribute to the same one, just as
long as the 'Herald' keeps up its high standard of service, I shall write solely for this
magazine." — Philip Rand, Rex theatre, Salmon, Idaho.

1 ADAMS, ROY W., Pastime theatre, Mason, Mich.

1 ALLEN, CLYDE, Casino, Antwerp, N. Y.

ALQUIRE, MRS. C. C, Coloma, Coloma, Mich.

BABIN, M. J., Fairyland, White Castle, La.

| BELL, MRS. LOLA, Queen, Lonoke, Ark.

| BERGER, S. A., Star, Jasper, Ind.

| BOLLMAN, V. G., Castalia, Castalia, la.

I BRENNER, WILL H., Cozy, Arcade, Winchester, Ind.

BROWN, C. L., Paramount, Elizabeth, La.

1 BROWNE, FRANK L., Liberty, Long Beach, Cal.

1 BYERLY, C. M., Rainbow, St. Paris, O.

| BYERLY, S. L., Ideal, DeGraff, O.

■ CAIRNS, JACK, Brooklyn, Detroit, Mich.

I CARTER, MRS. LINNIE M., Court, Huntingdon, Tenn.

1 CREAL, W. H., Suburban, Omaha, Neb.

| CROSBY & SCHWIERSKE, Rex, Colby, Wis.

I DASPIT, HAROLD, Atherton, Kentwood, La.

1 DeBAGGIO, HARRY, Star, Colfax, la.

| DOWLING, ROY L., Ozark, Ozark, Ala.

| ESTEE, P. G., Fad, Brookings, S. D.

1 EULER, J. R., Opera House, South English, la.

| GAUDING, HENRY W., Lincoln, Pittsburgh, Pa.

| HELD, P. G., Sterling, Fairmont, Neb.

j HILTON, O. A. B., Park, Sioux City, la.

1 HINDS, FRED C, Cresco, Cresco, la.

| HORN & MORGAN, Star, Hay Springs, Neb.

| HORNUNG, ADAM, Victor, Victor, Mont.

| IHDE, S. G., Photoplay, Ashland, Kan.

| JENKINS, J. C, Auditorium, Neligh, Neb.

| JESSEE, Mr. and Mrs. T. R., Idle Hour, Humphreys, Mo.

| KHATTAR, GEORGE, Khattar's, Sydney, N. S., Can.

1 KOOKER, D. A., Happy Hour, Ewen, Mich.

1 LANGACHER, CLARENCE W., New Glarus, New Glarus, Wis.

| MARTIN, HUGH G., American, Columbus, Ga.

| McCORMICK, Liberty, Florence, Colo.

| MENDENHALL, C. A., Star., Oregon, 111.

| MEYER, FRED, Palace, Hamilton, O.

I MILES, A. N., Eminence, Eminence, Ky.

| MILLER, C. R., Gem, Spur, Tex.

1 MOORE, MRS. J. W., Lyric, St. Charles, Mo.

1 MUSSON, WALTER H., Queens, Hespeler, Ont. Can.

| PARKS, O. E., Strand, Perry, Ga.

| PILLIOD, L. A., Photo Play, Grand Rapids, O.

U POWERS, C H., Strand, Dunsmuir, Cal.

| RAND, PHILIP, Rex, Salmon, Idaho.

| REA, GEORGE, Colonial, Washington C. H., O.

| REDISKE, G. F., Star, Ryegate, Mont.

y RILEY, R. ROSS, Wigwam, Oberlin, Kan.

I RIVA, C. A., Pastime, Tilton, N. H.

| RYAN, CHARLES H., Garfield, Chicago, HI.

| SABIN, F. E., Majestic, Eureka, Mont.

1 SAMPLE, F. R., Schaghticoke Am. Assn., Schaghticoke, N. Y.

1 STANTON, MILLER, Pictureland, Cohocton, N. Y.

| STARKEY, GEORGE C, Opera House, Montour Falls, N. Y.

1 STETTMUND, H. G., Odeon, Chandler, Okla.

| SWARTHOUT, E. W., Palace, Aurora, Ind.

1 THOMPSON, H. P., Liberty, Pardeeville, Wis.

§ TILLER, JACK, Temple, McCook, Neb.

1 VAN NOY, HARRY, Riviera, Starland, Anderson, Ind.

1 VAUGHAN, GEORGE, Grand, Dunnville, Ont., Can.

| WINTERBOTTOM, WM, Electric, Brady, Neb.

| (Exhibitor)

I (Theatre)

■ (City) (State)

Farnum.— Five reels. Good picture.
Will please. Film in good shape. — El-
mer M. Record, Auditorium Theatre,
Osmond, Xcbr. — General patronage.

Bucking the Barriers, with D us tin
Farnum. — Five reels. Nothing to it but
a few snow storms. Fox sure has got
a lot of junk that they are sending out
this year. — Floyd Wolfe, Velda Theatre,
Lynch, Xcbr. — Small town patronage.

Truxton King, with John Gilbert. — Six
reels. A very satisfactory program pic-
ture. This picture pleased the ladies, as
several stopped at office to tell how they
enjoyed it. — A. A. Xeese, Beatrice The-
atre, Haw River, X. C. — General patron-
age.

A Great Night, with William Russell.—
Five reels. This picture was enjoyed by
a good crowd. Plenty of comedy and
suspense to the last fade out. Russell
is well liked here. — F. M. Robinson,
— Five reels. My people seemed to like
eral patronage.

A Great Night, with William Russell.
Five reels. My people seemed to like
this one. Russell fairly well liked here.
— E. W. Egelston, Electric Theatre, At-
wood, Kans. — Small town patronage.

A Great Night, with William Russell.
—A jjood picture that did not draw.
Title hurt it some. They won't come
unless it is a big production. — C. R. Mc-
Henry, Rosewin Theatre, Dallas, Tex. —
Neighborhood patronage.

Nero, with a special cast.- — Twelve
reels. Wonderful ancient history and
biblical spectacle, massive sets and mob
scenes, but not the right kind for me.
Can't be played up too big. Wonder-
fully acted. The best of its kind, but
very deep and must have a literary audi-
ence to appreciate it. — S. C. Hene. Castle
Creek Theatre, Lavoye, Wyo. — Oil field
patronage.

Brass Commandments, with William
Farnum. — A dandy picture. Film in fine
shape. — Elmer M. Record. Auditorium
Theatre, Osmond, Nebr. — General pat-
ronage.

Brass Commandments, with William
Farnum. — Five reels. A mighty good
Western that drew the business. Keep
Farnum in outdoor pictures and he will
ever he a drawing card. The whole cast
handled their parts with ease, and direc-
tion well up to the Fox standard. Busi-
ness good. — Hugh G. Martin, American
Theatre, Columbus, Ga. — Transient pat-
ronage.

Calvert's Volley, with John Gilbert. —
Boy, stay off this. Nothing to it at all,
but they want the money for them just
the same. — -Floyd Wolfe, Velda Theatre,
Lynch, Nebr. — General patronage.

Calvert's Valley, with John Gilbert. —
Five reels. Comments good, though per-
sonally didn't care for it. Thought it
only fair program. Ran Monty Banks
Hanging Around. Pleased all. — S. C.
Hene, Castle Creek Theatre, Lavoye.
Wyo. — General patronage.

Three Who Paid, with Dustin Farnum.
— Very very good. It held interest
throughout and will please both types of
audiences. Print splendid. — W. E. Elkin,
Temple Theatre, Aberdeen, Miss. —
Neighborhood patronage.

The Madness of Youth, with John Gil-
bert.— Very good program picture. Gil-
bert does not draw as well as he should in
my neighborhood. — C. R. McHenry.
Rosewin Theatre, Dallas, Texas. — Neigh-
borhood patronage.

Romance Land, with Tom Mix. — The
best Mix picture I ever ran. Ran a Uni-
versal comedy with it. A howling suc-
cess. Every one said, "Some show." —
Mrs. C. C. Alquire, Coloma Theatre,
Coloma, Mich. — Small town patronage.

Romance Land, with Tom Mix. — Five

September 22, 1923

EXHIBITORS HERALD

"Herald Only" Club Alb um

A facc-to-facc meeting place where the
shoulder-to-shoulder supporters of the box-
office reports institution may perfect by
visualization the pen friendships made
through "Herald" columns.

J. R. EULER

Opera House, South English, la.

Wigwam Theatre, Obcrlin, Kan.

■IBI!llBi!!;:J!1l!llllll!!

";-:\ ■ ■ zi

EXHIBITORS HERALD

September 22, 1923

reels. I personally liked it and it drew
better than the average Mix for my
house. My people won't see a Western
and this is the first Mix that hasn't lost
me money in eight months. Good pic-
ture. Print good. — C. R. McHenry,
Rosewin Theatre, Dallas, Tex. — Neigh-
bodhood patronage.

A California Romance, with John Gil-
bert.— 4^4 reels. They hardly knew how
to take this. Obviously, it is burlesque,
yet it's not entirely of that nature. Don't
know what to call it. Silly, funny, or
fair. Anyway, it will do but no one
is going to express more than a dozen
appreciations. — Fred Hinds, Cresco The-
atre, Cresco, Iowa. — Neighborhood pat-
ronage.

A California Romance, with John Gil-
bert.— Good program picture. Should
please where Gilbert is liked. My pa-
trons are not strong for him here. Very
poor business. Price right. Film fair. —
O. E. Parks, Do-Drop-In Theatre, Perry,
Ga. — General patronage.

The New Teacher, with Shirley Mason.
Five reels. — Just a nice little program
picture. Will get by on a Sunday with
good comedy and other good one reel
subject. — J. L. Seiter, Lyric Theatre,
Manteca, Cal. — Patronage, farmers and
town people.

The New Teacher, with Shirley Mason.
— Drew a good crowd in spite of heavy
rain. Picture very good. Pleased 95
per cent because my patrons told me so.
Brothers exhibitors, don't hesitate to
book Shirley Mason's pictures. Box of-
fice tells. Film in good condition and
price right. — O. E. Parks, Do-Drop-In
Theatre, Perry, Ga. — General patronage.

Do and Dare, with Tom Mix. — Reg-
ular old time shoot-em-up cowboj' pic-
ture. Brings back memories of Broncho
Billy. Did fine business without any
extra advertising. — A. R. Powell, Sugg
Theatre, Chickasha, Okla. — Neighbor-
hood patronage.

While Justice Waits, with Dustin Far-
num. — Good picture, but too much heavy
drama. Be sure to book a good comedy
with it. — J. L. Seiter, Lyric Theatre^
Manteca, Cal. — Patronage, farmers and
town people.

Catch My Smoke, with Tom Mix. —
Five reels. Tony divides honors with
Mix in this picture, which pleased a good
crowd for me. — F. M. Robinson, Comfy
Theatre, Comfrey, Minn. — General pat-
ronage.

Stepping Fast, with Tom Mix. — First
and last reel pleased 100 per cent because
it is Western. Reels 2-3-4 take Mix out
of his environment and his admirers
don't like it. Good business. — J. L.
Seiter, Lyric Theatre, Manteca, Cal. —
Patronage, farmers and town people.

Youth to Youth, with Billy Dove —
Don't book it. Waste of time and effort.
No excitement, no comedy. Will please
the sentimental minded only. A "sweet
play." but that's all. The floating theatre
is interesting and you can get by for one
day. — Philip Rand, Rex Theatre, Sal-
mon, Idaho. — General patronage.

A Connecticut Yankee, with Harry
Myers. — Eight reels. Adults got more
laughs out of this picture than any pic-
ture ever shown here. — Oasis Theatre.
Ajo, Ariz. — Neighborhood patronage.

The Yosemite Trail, with Dustin Far-
num. — Another pood Farnum picture.
This star is well liked here and we don't
hesitate tn book them. — Geo. J. Kress,
Hudson Theatre, Rochester, N. Y. —
Neighborhood patronage.

The Crusader, with William Russell.—
Five reels. A very clean cut little pro-
gram picture that should appeal to 100
per cent of any audience. Some splendid

Scene from "Born of the Cyclone," a
forthcoming F. B. O. production star-
ring Derelys Perdue and an all-star
cast.

scenic effects. A good offering for a
short hot weather program. — Foam Lake
Theatre Co., Foam Lake Theatre, Foam
Lake, Sask., Can. — Neighborhood patron-
age.

The Crusader, with William Russell. —
Five reels. Fair. — E. A. Armistead,
Lyric Theatre, Easley, S. C. — General
patronage.

Mixed Faces, with William Russell. —
Dandy picture. One of the best pictures
of this star and we certainly did some
business on this, thanks to William Rus-
sell. Hope you make some more like
this. — Geo. J. Kress, Hudson Theatre,
Rochester, N. Y. — Neighborhood patron-
age.

Perjury, with William Farnum. — Nine
reels. This is a fine feature. The only
fault is the length. Nine reels is en-
tirely too much for one picture. — E. A.
Armistead, Lyric Theatre, Easley, S. C.
—General patronage.

Monte Cristo, with John Gilbert. — Ten
reels. Absolutely the best of this class
of picture ever produced. Too interesting
all through for the length to be noticed.
Exploited this to our limit and it sure
"lifted the mortgage on the old home-
stead." You can't go wrong on this one
if you boost it all it deserves, even if
you pav Fox what they ask for it. — Foam
Lake Theatre Co., Foam Lake Theatre,
Foam Lake. Sask., Can. — Neighbor-
hood patronage.

The Last Trail, with a special cast-
Eight reels. A very consistent story with
good acting. Lots of life and pep all
the way through. — Elmer E. Gailey.
Crystal Theatre, Wayne, Nebr. — General
patronage.

Goldwyn Cosmopolitan

Enemies of Women, with Lionel
Barrymore. — One of the biggest and best
pictures I ever ran and I have shown all
the big ones. This is a sure-fire box
office attraction. You cannot afford to
lose this opportunity of giving your pa-
trons real entertainment. — Geo. H. Cooke.
Hub Theatre, Mill Valley, Cal.— Neigh-
borhood patronage.

Souls For Sale, a Rupert Hughes pro-

duction.— Pleased 100 per cent. Holly-
wood story. Book it and make yourself
some money. — F. Meyn, Pershing The-
atre, Kansas City, Kans. — General pat-
ronage.

Souls For Sale, a Rupert Hughes pro-
duction.— Not the big special they claim
it to be. Photography good. Film in
good shape and plenty of it. Eight full
reels. — Howard Varing, Royal Theatre,
Spirit Lake, Iowa. — General patronage.

The Last Moment, with a special cast.
— Six reels. Very good action. A little
gruesome and terrifying but a picture
that does better the second night on ac-
count of the favorable comments. — S. C.
Hene, Castle Creek Theatre, Lavoye,
Wyo. — Oil field patronage.

Vanity Fair, with a special cast. — An-
other of those costume plays. Slow mov-
ing with slight story value. Average
business on serial night. — Howard Varing,
Royal Theatre, Spirit Lake, Iowa. — Gen-
eral patronage.

Vanity Fair, with a special cast. — Sup-
posed to be a special. We were lucky to
get out even. The picture has fine scenes
and acting but won't please. Print good.
— Needham & Mattingly, De Luxe The-
atre, Moline, Kans. — Neighborhood pat-
ronage.

Come On Over, with Colleen Moore.—
Six reels. Just as good a picture as you
would like to show your patrons. I ap-
pealed to the Irish and all who liked an
Irishman and they came. Not a single
kick. Business much better at right
than afternoon. Good for a return date
any time. Did not make much money,
but many friends. — Hugh G. Martin,
American Theatre, Columbus. Ga. — Tran-
sient patronage.

Remembrance, with a special cast. — Six
reels. Didn't get any knocks on this so
it must have pleased. Story interesting
and print in good condition. — J. Koop-
man, Amenia Opera House, Amenia, N.
Y. — Small town patronage.

Golden Dreams, with a special cast. —
Great disappointment. Mexican story,
not liked. Turning the animals loose on
the villains scared the children, but did
not thrill the adults. Little action until
the end. The name of Zane Grey pulled
big first night, but second night very
poor. Five reels. Will need a comedv
to pull it through. — Philip Rand, Rex
Theatre, Salmon, Idaho. — General pat-
ronage.

Broken Chains, with Colleen Moore. —
This picture might please some people
but it did not go here. About nine-
tenths more fighting scenes than was
necessary. Paid too much for this. It
is no special. Print fair. — Needham &
Mattingly, De Luxe Theatre, Moline.
Kans. — Neighborhood patronage.

The Stranger's Banquet, a Marshall
Neilan production. — Seven reels. Heard
quite a few favorable comments. Ran it
as a program picture (it's hardly a spe-
cial) and had eood attendance. Good
work done by Claire Windsor, Rockliffe
Fellowes, and Hobart Bosworth. But, as
to the advertising, it says "23 famous
stars." Well, I looked the bunch over
and concluded that seven of the players
were fairly well known and half of the
rest had never been heard of by most
of the people, or if so, had been for-
gotten.— C. F. Krieghbaum. Paramount
Theatre, Rochester, Ind. — General pat-
ronage.

The Sin Flood, with a special cast. —
A fine picture but did not draw for us.
A few liked it. Print good. — Needham &
Mattinglv, _ De Luxe Theatre, Moline
Kans. — Neighborhood patronage.

Brothers Under the Skin, with a spe-
cial cast. — Average program picture to

September 22, 1923

EXHIBITORS HERALD

fair business. — Howard Varing, Royal
Theatre, Spirit Lake, Iowa. — General
patronage.

Brothers Under the Skin, with :i spe-
cial cast. — Here is a real picture for hot
weather or any other time. We played
this over two weeks ago and our patrons
are still telling us how good it was and
how they enjoyed it. Print good. —
Xeedham & Mattingly, De Luxe Theatre,
Moline, Kans. — Neighborhood patronage.

Brothers Under the Skin, with a spe-
cial cast. — Six reels. A very satisfactory
program picture. — D. E. Litton, Lyric
Theatre, Harrison, Ark. — Small town
patronage.

The Branding Iron, with a special cast.
— Six reels. A fine picture. Beautiful
acting. Attendance small. I used it on
Tuesday night, my weak night. — G. L.
Blasingame, Halls Theatre, Halls, Tenn.
— General patronage.

The Night Rose, with Lon Chancy. —
A Leroy Scott story that holds interest
all the way. A story of the underworld.
It has a good star cast and should please
where they like melodrama. — K. A.
Bechtold, Opera House, Martinsville,
111. — Small town patronage.

The Night Rose, with Lon Chaney. —
Six reels. It's a great crook story
mingled two streams of love. Film in
good shape. — G. L. Blasingame, Halls
Theatre, Halls, Tenn. — General patron-
age.

The Night Rose, with Lon Chaney. —
A fine program picture with a moral.
Played this as a church benefit and we
both made a little money. Print in fine
shape. — Needham & Mattingly, De Luxe
Theatre, Moline. Kans. — Neighborhood
patronage.

Pardon My French, with Vivian Mar-
tin.— A fairly good comedy-drama with a
fair amount of humor. A story where a
Kansas couple getting to be millionaires
through oil stock decide to go East and
become society swells. They were roped
in by a bogus countess and Duke but
Vivian Martin finally gets them out. —
K. A. Bechtold, Opera House, Martins-
ville, 111. — Small town patronage.

The Highest Bidder, with Madge Ken-
nedy.— Six reels. Good program. Must
have good comedy to balance. Not live
enough for this territory, but good pic-
ture just the same. — S. C. Hene, Castle
Creek Theatre, Lavoye, Wyo. — Oil field
patronage.

The Poverty of Riches, with a special
cast, — A picture that ought to please, as
it was true to life. Leatrice Joy was the
one that should have the credit of putting
the picture over. — K. A. Bechtold, Opera
House, Martinsville, 111. — Small town
patronage.

Always The Woman, with Betty Comp-
son. — It is nothing short of obtaining
money under false pretenses to sell such
as this to the public for entertainment.
It is the rottenest picture I ever had. —
Mrs. Linnie M. Carter, Court Theatre,
Huntington, Tenn. — Neighborhood pat-
ronage.

Dangerous Curves Ahead, with Richard
Dix. — A Rupert Hughes that sure took a
flop here. The picture was fine, what
there was left of it. A good part of it
had been cut away. An ideal night and
town full of people, but they just won't
go to shows here any more. — K. A.
Bechtold, Opera House, Martinsville,
111. — Small town patronage.

The Old Nest, with a special cast. —
Eight reels. No need to report on this.
It played here on a return engagement
and people came out that had never been
in the theatre before. It's everybody's
picture and it will help your prestige to

run it, also your B. O. — Harry Hobolth,
Maxine Theatre, Imlay City, Mich. —
General patronage.

The Old Nest, witli Mary Alden. —
Eight reels. As other exhibitors report,
this picture will live forever. Drew some
that had never before been in my house.
Mary Alden played as Mother. Entire
picture well acted. This picture called
in September 1st. Well, it's time. Print
I received rotten. — O. E. Parks, Do-Drop-
In Theatre, Perry, Ga. — General patron-
age.

A Blind Bargain, with Lon Chaney. —
Business fair, but they all said, "Too
gruesome and spooky. I was afraid to
go home." My people do not like that
kind. — E. J. Reynolds, Liberty theatre,
Pasco, Wash. — General patronage.

Come On Over, with Colleen Moore. —
A record breaker from all angles. Best in
two years. Book it and boost. Sure to
please. — W. I. Pflaum, Doric theatre,
Hannah, N. D. — Neighborhood patron-
age.

Sherlock Holmes, with John Barry-
more. — Nine reels. Print in fair condi-
tion. Pleased many who ventured out
on a stormy night. A dandy gripping,
nerve racking crook drama. — C. W.
Langacher, New Glarus theatre, New
Glarus, Wis. — General patronage.

Sherlock Holmes, with John Barry-
more. — Nine reels. Had I known this
was nine reels in length when I bought
it, would have passed it up, for our chairs
get mighty hard after seven reels, even to
the hardened "setters," and then to add
four reels more of discomfort is about
the limit. However, they sat patiently
throughout the show, for they were ab-
sorbed in the plot and wanted to see the
finish. A very good picture, but too long.
Six reels should be the limit. — Chas. W.
Lewis, I. O. O. F. theatre, Grand Gorge,
N. Y. — Small town patronage.

Milestones, with a special cast. — Six
reels. Good film. Good condition.

A scene from "The Silent Accuser," Rich-
ard Thomas production, which will be
distributed by Film Booking Offices of
America.

Price (J. K. Beautiful story of romance
and evolution. Did good business. — S.
C. Hene, Castle Creek theatre, Lavoye,
Wyo. — General patronage.

The Sin Flood, with a special cast. —
Six reels. A picture just as good as
some other companies are selling as spe-
cials getting four times what I paid for
this. — G. H. Jenkinson, Victor theatre,
Minocqua, Wis. — General patronage.

Broken Chains, with Colleen Moore.—
Good picture. Pleased about 75%. — A.
Stalder, Spicer theatre, Akron, Ohio.—
Neighborhood patronage.

Hold Your Horses, with Tom Moore.
—Five reels. Good picture. Although
it was old, the print was good. Moore
always good here.— G. H. Jenkinson, Vic-
tor theatre, Minocqua, Wis.— General
patronage.

Remembrance, with a special cast. —
Some exhibitors reported this as a hunk
of cheese. My patrons thought well of
it, so did myself.— M. J. Babin Fairy-
land theatre, White Castle, La.— General
patronage.

Watch Your Step, with a special cast.
—This picture was enjoyed by practically
every spectator. It is the right length,
also.— Pugh Moore, Strand theatre, Mc-
Kenzie, Tenn. — Small town patronage.

Golden Dreams, with a special cast.—
Just fair. One of Zane Grey's news-
paper stories.— C. A. Kelley, Rex theatre,
Custer City, Okla.— Small town patron-
age.

When Romance Rides, with a special
cast. — Seven reels. To those who have
not read the book it is a good show. It
does not follow the book, so some were
disappointed. Full of pep and action and
not too rough to scare them. Film in
good condition. — Unique theatre, Brice-
Iyn, Minn. — General patronage.

Doubling for Romeo, with Will Rogers.
— A few laughs; aside from that, posi-
tively punk. My first Goldwyn picture
and if the rest are like this one I am
done with Goldwyn.— H. H. Chase,
Elmac theatre, Maple Rapids, Mich.—
General patronage.

Hodkinson

The Rapids, with Harry Morey.— A
very fine type of picture and one that
will please about 90 per cent of any audi-
ence. The characters are well chosen
and parts well acted. Lots of exciting
episodes and very educational— Foam
Lake Theatre Co., Foam Lake Theatre,
Foam Lake, Sask., Can.— Neighborhood
patronage.

Second Fiddle, with Glenn Hunter. — A
fairly good program picture. No kicks
— T. E. Cook, Liberty Theatre, Ada,
Okla. — Neighborhood patronage.

The Critical Age, with a special cast. —
I did not think much of this picture. It
is put over by a bunch of grown up chil-
dren and though it seemed to please the
children it was a disappointment to me.
Also failed to draw— Chas. Lee Hyde.
Grand Theatre, Pierre, S. D. — Generai
patronage.

The Man from Glengary, with a special
cast.— A very good out of doors picture
that seemed to please our patrons.— T. E.
Cook, Liberty Theatre, Ada, Okla.—
Neighborhood patronage.

Bull Dog Drummond, with Carlyle
Blackwell.— Fairly good. Story doesn't
seem to be well connected. Somebodv
had the nerve to stick the following on
the one sheets, "The greatest melodrama
ever written." Such brass.— C. F
Kneghbaum, Paramount Theatre, Ro-
chester, Ind. — General patronage.

Bull Dog Drummond, with Carlyle
Blackwell.— Six reels. I didn't like it but

EXHIBITORS HERALD

September 22, 1923

the crowd did. Average business two
davs.— Roy W. Adams, Pastime Theatre,
Mason, Mich.— Small town patronage.

While Paris Sleeps, with Lon Chaney.
— Five reels. No picture we have played
this Summer got more of a roasting from
patrons than this one. There is nothing
to it. But through some strange freak
it drew fair business for three days.
Cool weather probably was responsible
for the attendance.— John W. Hawkins,
Capitol Theatre, New Bedford, Mass-
General patronage.

While Paris Sleeps, with Lon Chaney.
—Five reels. Lay off this one. No good.
'Nuf sed.— N. E. Frank, Regent Theatre,
Wayland, Mich— General patronage.

Fifty Candles, with Marjorie Daw. —
Good.— E. A. Armistead, Lyric Theatre,
Easley, S. C— General patronage.

Down to the Sea in Ships, with a spe-
cial cast. — Undoubtedly the best sea pic-
ture ever made. Really a finished
thriller without being crude. Their ex-
ploitation is splendid and they help you
in every way. Hats off to Hodkinson
on this picture.— Clark & Edwards, Pal-
ace Theatre, Ashland, Ohio.— Neighbor-
hood patronage.

Down to the Sea in Ships, with a spe-
cial cast. — Lost money on it, but no fault
of the picture. It's a wonderful picture,
none better, but a little high priced for
the small town. Get it right and you'll
make some money and satisfy your pa-
trons. It has wonderful educational
value. Well, it's what I'd call a picture
worth going to see. One every exhibitor
should run.— Mrs. C. C. Alquire, Coloma
Theatre,. Coloma, Mich. — Small town pat-
ronage.

Heart's Haven, with a special cast. —
Six reels. A nice little regular program
feature bought at a reasonable price. —
M. J. Babin, Fairyland Theatre, White
Castle, La. — General patronage.

Partners of the Tide, with a special
cast. — Seven reels. If you can persuade
them to stay through third reel, will
please about 75 per cent. Picture would
be interesting in five reels, as it is, in
seven, entirely too slow. Price right.
Film fair.— O. E. Parks, Do-Drop-In
Theatre, Perry Ga. — General patronage.

Desert Gold, Riders of the Dawn, with
special casts. — Seven reels. Though these
pictures are quite old, they both pleased
our patrons and the film came in good
condition. You can buy them very rea-
sonably.— Bascom and Nielsen, Scenic
theatre, Tyler, Minn. — Rural patronage.

Metro

The Soul of the Beast, a Thomas H.
Ince production. — Very good circus pic-
ture on five reels. Oscar gave the kiddies
100 per cent entertainment and adults
seemed to enjoy it also. — J. L. Seiter,
Lyric theatre, Manteca, Cal. — Patronage,
farmers and town people.

Success, with a special cast. — Picture
good, but title very bad. Not a star in
the picture, therefore no way to get them
in. Did very poor business on this one.
— A. R. Powell, Sugg theatre. Chickasha,
Okla. — Neighborhood patronage.

The Fog, with a special cast. — Seven
reels. Personally did not like it, but pa-
trons seemed to. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town pat-
ronage.

The Fog, with a special cast. — Here is
a real picture with a 100 per cent cast.
Hot weather hurting business. — A. R.
Powell, Sugg theatre, Chickasha, Okla.
— Neighborhood patronage.

The Fog, with a special cast. — I do not

like to criticise a Metro picture, they are
splendid as a rule, but the director of this
picture saw an opportunity to add a little
"smut" which absolutely ruined a good
picture in the eyes of the public. My
patrons did not like it. — Geo. H. Cooke,
Hub theatre, Mill Valley, Cal.— Neigh-
borhood patronage.

Toll of the Sea, with a special cast. —
The most beautiful picture I ever had the
pleasure of showing. The natural colors
looked fine but got a little tiresome. Story
very weak. — A. R. Powell, Sugg theatre,
Chickasha, Okla. — Neighborhood patron-
age.

Hearts Aflame, with a special cast. —
Eight reels. One wonderful picture. The
fire scene beats anything ever put in
pictures. This is the best picture I ever
played of its kind. The Storm and The
Ninety and Nine can't hold a candle to
this picture. Two days to extra good
business. — C. B. Marks, Rex theatre, Al-
bion, Nebr. — Neighborhood patronage.

Hearts Aflame, with a special cast. —
Here is a real picture containing every-
thing that is needed to make a good pic-
ture. Boost it to the top. Business good.
— A. R. Powell, Sugg theatre, Chickasha,
Okla. — Neighborhood patronage.

Jazzmania, with Mae Murray. — To
those who admire Mae Murray this will
prove good entertainment, but to others
just fair. Her pictures are entirel}' too

much alike. See one and you have seen
them all. — W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

Peg O' My Heart, with Laurette Tay-
lor.— A sweet little Irish story that
pleased all who saw it. Bought right
and so broke just about, or not quite,
even. They just won't come out. — C. R.
McHenry, Rosewin theatre, Dallas, Tex.
— Neighborhood patronage.

Broadway Rose, with Mae Murray. —
A good picture with a lot of action that
pleased the majority of my patrons. —

A scene from "Age of Desire," a Frank
Borzage production for First National
distribution.

C. W. Langacher, New Glarus theatre,
New Glarus, Wis. — General patronage.

Broadway Rose, with Mae Murray. —
Played Jazzmania ahead of this, but it
went over like all the Murrays, great.
Personally consider Mae Murray greatest
drawing card in pictures aside from Har-
old Lloyd. — J. Bart Laughlin, Bart's
Mecca, Midland, Mich. — General patron-
age.

Quincy Adams Sawyer, with a special
cast. — Eight reels. The best Metro I
have played this year. Satisfied my
crowd. Drew well one night. Poor the
second. Made small profit. I played it
fourth run, city of 200,000. Buy it right
and play it. It will please, so advertise
it as one of the best. — C. R. McHenry,
Rosewin theatre, Dallas, Tex. — Neighbor-
hood patronage.

Hate, with Alice Lake.— Good picture.
The kind of story our patrons like. —
Geo. J. Kress, Hudson theatre, Rochester,
N. Y. — Neighborhood patronage.

Forget Me Not, with Bessie Love. —
This is a good one. Touches the heart
strings. Full of human appeal. Acting
of this little Bessie is fine. Pleased 90
per cent. Film good. Price O. K. —
H. G. Selk, Selk theatre, Scotia, Nebr.—
Small town patronage.

Sherlock Brown, with Bert Lytell. —
Fair picture. This star does not draw
here. Would suggest he get off the pos-
ing stuff. Think it would help a whole
lot to make better pictures. — Geo. J.
Kress, Hudson theatre, Rochester, N. Y.
— Neighborhood patronage.

The Right That Failed, with Bert Ly-
tell.—Good fight in this.— C. W. Koborg,
Opera House, Elba, Nebr. — Small town
patronage.

The Right That Failed, with Bert Ly-
tell.— Only fair. If you are very exacting
in choosing your pictures this one will
hardly satisfy. Will go over with a strong
comedy. Good price, film fair. — H. G.
Selk, Selk theatre, Scotia, Nebr. — Small
town patronage.

Turn to the Right, a Rex Ingram pro-
duction.— Fine picture containing good
horse race. Good story. Had some com-
pliments on this one. Good for any house
that hasn't played it. — H. G. Selk, Selk
theatre, Scotia, Nebr. — Small town pat-
ronage.

They Like 'Em Rough, with Viola
Dana. — Reels hung a few times. Very
good. Pleased right well. Viola drew a
number of laughs. — J. J. Enloe, Y. M.
C. A. theatre, Hitchins, Ky. — Neighbor-
hood patronage.

The Idle Rich, with Bert Lytell. —
Light. Will hardly please where your
audience likes faster moving productions.
Film and price O. K. — H. G. Selk, Selk
theatre, Scotia, Nebr. — Small town pat-
ronage.

Alias Lady Fingers, with Bert Lytell.
— Good. — C. W. Koborg, Opera House,
Elba, Nebr. — Small town patronage.

The Forgotten Law, with Milton Sills.
— Fine, perhaps a little bit improbable as
to story. However, will please 85 per
cent of audience. Film good and price is
right. — H. G. Selk, Selk theatre, Scotia,
Nebr. — Small town patronage.

Glass Houses, with Viola Dana. — Good.
— C. W. Koborg, Opera House, Elba,
Nebr. — Small town patronage.

Fighting Mad, with William Desmond.
— Good Western with plenty of pep and
action. Film O. K. and price right. —
H. G Selk, Selk theatre, Scotia, Nebr. —
Small town patronage.

The Fourteenth Lover, with Viola
Dana. — Viola Dana is sure geod in this.
— C. W. Koborg, Opera House, Elba,

September 22, 1923

EXHIBITORS HERALD

Paramount

Hollywood, a James Cruze production.
— An extra good picture, well directed
and characterized. In addition to being
a novelty it is very entertaining and will
draw wherever advertised. There is a
dandy moral in the plot, which has plenty
of comedy relief to suit any crowd. I
would suggest that it is a good bet in any
theatre. The unknown cast (leading
characters) did wonderful. — H. J. Long-
aker, Howard theatre, Alexandria, Minn.
— Patronage, farmers and retired farm-
ers.

Children of Jazz, with a special cast. —
A little better than program picture. Only
fair drawing power. Seemed to please
them that saw it. Advertising good, pho-
tography fine. Admission ten and thirty
cents.— J. F. Hileman, Broadway theatre,
Mt. Pleasant, Mich. — General patronage.

Children of Jazz, with a special cast.
A good picture but failed at the box of-
fice.— F. Meyn, Pershing theatre, Kansas
City, Kans. — General patronage.

Homeward Bound, with Thomas
Meighan. — Seven reels. Very good pro-
gram picture. Sea storms were excellent.
Plot interesting throughout. Direction
good except in a couple of spots. Char-
acters and stars well chosen. My people
enjoyed the picture to the limit. Seashore
audiences will criticise (or laugh at) ship
captain being the whole crew at times
when not necessary. — H. J. Longaker,
Howard theatre, Alexandria, Minn. — Pat-
ronage, farmers and retired farmers.

A Gentleman of Leisure, with Jack
Holt. — One of Jack's good ones. Pleased
all. Jack always well liked here. — M. J.
Babin. Fairyland theatre, White Castle,
La. — General patronage.

Mr. Billings Spends His Dime, with
Walter Hiers. — Where does Paramount
get the idea that Hiers can take Reid's
place? Half of audience disgusted. Ran
two days to poor business. — W. T.
Waugh, Empress Theatre, Grundy Center,
Iowa. — Small town patronage.

The Exciters, with Bebe Daniels. — A
good fast moving picture. — C. F. Kriegh-
baum, Paramount theatre, Rochester, Ind.
— General patronage.

Grumpy, with Theodore Roberts. —
Seven reels. Highly entertaining. Theo-
dore Roberts at his best. Hold interest
to end. Should be placed in column of
better pictures. — T. C. Goodnight, Star
theatre, Warrensburg, Mo. — General pat-
ronage.

The Siren Call, with Dorothy Dalton.
— The Siren Call is a worth while picture.
Has plenty of action. Fight on barge as
it floats down river is a knockout. Played
to increased business second night. — C.
B. Marks, Rex theatre, Albion, Nebr. —
Neighborhood patronage.

The Siren Call, with Dorothy Dalton.
— Six reels. Good program picture.
Pleased about 90 per cent. Fair crowd.
— N. E. Frank, Regent theatre, Wayland,
Mich. — General patronage.

Glimpses of the Moon, with Bebe Dan-
iels.— This is a lavish production. Weak
story and poor acting. Just a program
picture. When will we have a scale to
pay what they are worth? — T. C. Good-
night, Star theatre, Warrensburg, Mo. —
General patronage.

Glimpses of the Moon, with Bebe Dan-
iels.— Seven reels. Would class this fair.
A few liked it, but receipts fell second
night. Nothing to enthuse over. — Walter
H. Musson, Queen's theatre, Hespeler,
Ont., Can. — Small town patronage.

Drums of Fate, with Mary Miles Min-
ter. — A good program picture. — C. F.

Little Jane Mercer and Claude Gillingwater in a
scene from "A Chapter in Her Life" (Universal)

Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

Bella Donna, with Pola Negri. — Eight
reels. Another so-called special. Barely
passes as a program picture. I don't
think Pola can do it. — T. C. Goodnight,
Star theatre, Warrensburg, Mo. — General
patronage.

The Impossible Mrs. Bellew, with Glo-
ria Swanson. — Another of the dandy pic-
tures in Paramount's 41. It's a good all
around picture that will please. — C. W.
Langacher, New Glarus theatre, New
Glarus, Wis. — General patronage.

Only 38, with Lois Wilson. — Not a
thrilling picture, but entertaining. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

Pink Gods, with Bebe Daniels. — Pleased
only about 50 per cent of my patrons.
It's really only a fair program picture at
its best. — C. W. Langacher, New Glarus
theatre, New Glarus, Wis. — General pat-
ronage.

Pink Gods, with Bebe Daniels.— A good
program picture with the best of photog-
raphy. Has some beautiful scenes. —
Howard Varing, Royal theatre, Spirit
Lake, Iowa. — General patronage.

The Leopardess, with Alice Brady. —
A satisfactory program picture. — C. F.
Krieghbaum, Paramount theatre, Roches-
ter, Ind. — General patronage.

The Man From Home, with James
Kirkwood. — Good picture and a good
story. Could play any theatre. — Geo. J.
Kress, Hudson theatre, Rochester, N. Y.
— Neighborhood patronage.

Missing Millions, with Alice Brady. —
Missed a lot of admissions on this. Better
miss your patrons when they come out.
— H. C. Whisler, Tokyo theatre, Veeders-
burg, Ind. — Small town patronage.

The Trail of the Lonesome Pine, with
Mary Miles Minter.- — Did better on this
than any of Paramount's 41, and it
pleased 100 per cent. — F. Meyn, Pershing
theatre, Kansas City, Kans. — General pat-
ronage.

Sixty Cents an Hour, with Walter
Hiers. — Considered it quite an improve-
ment over Mr. Billings Spends His Dime.

Star does better work and story is more
entertaining. — C. F. Krieghbaum, Para-
mount theatre, Rochester, Ind. — General
patronage.

The Valley of Silent Men, with Alma
Rubeffs. — Good Northwest mounted po-
lice story. Good snow scenes and lots of
action. — W. T. Waugh. Princess theatre,
Reinbeck, Iowa. — Small town patronage.

Java Head, with Leatrice Joy. — Posi-
tively the poorest Paramount picture we
have had and one of the very few real
bad ones handed us. It is no story worth
while, slow moving characters that never
convince and a story that has no appeal.
Good actors gone bad in a worse story.
Paramount should refund 75 per cent on
this. They gave me 20 per cent but it

was not enough. — Ben O. Morris, Temple
theatre, Bellaire, Ohio. — General patron-
age.

On the High Seas, with Dorothy Dal-
ton.— Good. Average program picture.
A sea story that should please every-
where.— W. T. Waugh, Empress theatre.
Grundy Center, Iowa. — Small town pat-
ronage.

On the High Seas, with Dorothy Dal-
ton.— Very good picture. — E. J. Reynolds,
Liberty theatre, Pasco, Wash. — General
patronage.

The Old Homestead, with Theodore
Roberts. — Played to a good house. Went
100 per cent. No trouble to build up a
movie business with this kind of show.
— L. J. Moritz, Dana Consolidated Movie
Show, Dana, Iowa. — Neighborhood pat-
ronage.

The Outcast, with Elsie Ferguson. —
Here is one you cannot guess the end.
Went over very good. Elsie always did
make good pictures, but no pulling power.
— E. J. Reynolds, Liberty theatre, Pasco,
Wash. — General patronage.

The Dictator, with Wallace Reid.— Lots
of laughs, many of them supplied by Wal-
ter Long. — C. F. Krieghbaum, Paramount
theatre, Rochester, Ind. — General patron-
age.

The Pride of Palomar, with a special
cast. — Above average. If you want to
make money book this one. It will stand
extra advertising. Ran two days to good
business. — W. T. Waugh, Princess the-
atre, Reinbeck, Iowa. — Small town pat-
ronage.

The Pride of Palomar, with a special
cast. — Here is s-o-m-e picture. I do not
know of many that have pleased as much
as this seemed to please. Compliments,
one after another, on it. — C. W. Lang-
acher, New Glarus theatre, New Glarus,
Wis. — General patronage.

The Man Who Saw Tomorrow, with
Thomas Meighan. — A poor picture from
Meighan this time. Impossible story, and
too much padding. Seven reels. — How-
ard Varing, Royal theatre, Spirit Lake,
Iowa. — General patronage.

The Old Homestead, with Theodore
Roberts. — One of the best of the famous
forty-one. Pleased a fair crowd. — C. W.
Langacher, New Glarus theatre , New
Glarus, Wis. — General patronage.

Over the Border, with a special cast. —
Good picture. The kind to play in hot
weather. Plenty of snow scenes, which
tends to keep the audience cool and in-
terested.— Geo. J. Kress, Hudson theatre,
Rochester, N. Y. — Neighborhood patron-
age.

Just Around the Corner, with a special
cast. — A mighty good picture. A special
in quality at a program price. Suits all
classes. — Clark & Edwards, Palace the-
atre, Ashland, Ohio. — Neighborhood pat-
ronage.

Just Around the Corner, with a special
cast. — Pleased the majority. Fine pro-
duction.— Meece & Hale, New Opera
House, Dexter, Kans, — Neighborhood
patronage.

Back Home and Broke, with Thomas
Meighan — Eight reels. An exceptionally
good picture. Just what the people want
to see. Picture very interesting all the
way through. Best of his that we have
run. If you have not run this picture yet,
buy it and boost all you can. — -Elmer E.
Gailey, Crystal theatre, Wayne, Nebr. —
General patronage.

Back Home and Broke, with Thomas
Meighan. — Very good story. Pleased 100
per cent. Meighan a favorite here. Book
it and boost it. — W. T. Waugh, Princess

EXHIBITORS HERALD

September 22, 1923

theatre, Reinbeck. Iowa. — Small town
patronage.

Back Home and Broke, with Thomas
Meighan. — 1 thought when we showed
A Bachelor Daddy with this star that we
would never have anything better. I was
mistaken. They can always be better and
this is no exception. Wonderful picture.
— C. W. Langacher. New Glarus theatre.
New Glarus, Wis. — General patronage.

Back Home and Broke, with Thomas
Meighan. — Eight reels. You can stand in
our lobby and you won't be able to han-
dle all the bouquets they will throw at
you on this one. You know our patrons
like to see a smile on your face once in
a while, so play it and show them your
smile. — J. Koopman, Amenia Opera
House, Amenia, N. Y. — Small town pat-
ronage.

A Daughter of Luxury, with Agnes
Ayres— Five reels. Very fair program
picture. For some reason drew very
good Friday and Saturday business and
pleased them all, which is what we want.
— George Vaughan, Grand theatre, Dunn-
ville, Ont, Can. — General patronage.

The White Flower, with Betty Comp-
son.— Six reels. A mighty good program
picture. Nothing about it to be consid-
ered a special. — D. E. Fitton, Lyric the-
atre, Harrison. Ark. — Small town patron-
age.

Thirty Days, with Wallace Reid. — Five
reels. Very good picture. Wallace Reid
draws well here and this picture was no
exception. Good Business. — George
Vaughan, Grand theatre, Dunnville, Ont..
Can. — General patronage.

Clarence, with Wallace Reid. — This is
a stage production rather difficult of in-
terpretation on the screen. A good job
has been done of it, however, and it is
worth while entertainment of its type
(comedy). Due to a previous presenta-
tion on the stage, as a class play, it drew
business considerably above the average,
especially the first night. Business fair
the second night, though it drew but 60
per cent of opening night's receipts. —
Fred Hinds, Cresco theatre, Cresco, Iowa.
— Neighborhood patronage.

Kick In, with a special cast. — Very
good. Lytell and Miss Compson make a
good team. Ran two days and drew little
better than the average. A cracker jack
of a crook story. Don't be afraid of it.
It will please the majority. — C. H. Pow-
ers, Strand theatre, Dunsmuir, Cal. — Rail-
road town patronage.

Manslaughter, a Cecil B. DeMille pro-
duction.— Ten reels. A real box office
bet. House filled up in fifteen minutes
after doors were opened. Stood them out
two nights. First night they stampeded
my theatre front, breaking photo frames.
This is a real picture with big settings and
a wonderful story. — C. B. Marks, Rex
theatre, Albion, Nebr. — General patron-
age.

Manslaughter, a Cecil B. DeMille pro-
duction.— It's sure a great picture and if
opinions count this will take the top rung
on the ladder of the "pictures my patrons
liked best." Business poor. — C. W. Lang-
acher, New Glarus theatre, New Glarus.
Wis. — General patronage.

Manslaughter, a Cecil B. DeMille pro-
duction.— A wonderful DeMille creation.
A great ten-reel American drama of mod-
ern life. Comparable to The Four Horse-
men in interest. Advertised this by all
known methods with extra fine music and
did well at fifty and twenty-five cents
on a Sunday-Monday showing. (For the
small town exhibitor who has not played
it yet) — This will please all classes. De
Mille has raised an elaborate, costly, mag-
nificent superstructure on a simple heart
appealing drama. Miss Joy's acting is
very fine. A young house maid (Lois

Wilson) is sent to prison for stealing a
ring from her young mistress (Leatrice
Joy), by the District Attorney (Thomas
Meighan). Later the young mistress of
the fast new rich type speeds away from
a motorcycle cop, blocks his way by turn-
ing her car sideways across the narrow-
road and he striking her car is thrown
completely over it and dies. The young
mistress is arrested and tried by the
District Attorney who is madly in love
with her. She is sent to prison. The
District Attorney resigns and in his
remorse takes to drink. All three learn
through bitter experience that happi-
ness consists in doing for others. De
Mille, through lavish pictures, compares
the present-day riotous living to the im-
moral days of Rome before its fall. The
picture is worth a thousand sermons and
should be shown everywhere. — Philip
Rand, Rex theatre, Salmon, Idaho. — Gen-
eral patronage.

When Knighthood Was In Flower,

with Marion Davies. — Surely is a won-
derful picture, but it did not go over here
at all. My people simply don't want that
stuff and you can't give it to them in any
form. — C. W. Langacher, New Glarus
theatre, New Glarus, Wis. — General pat-
ronage.

When Knighthood Was In Flower,

with Marion Davies. — The only picture I
ever ran that made me real money. Book
it, brother exhibitors, and do likewise. I
advertised it far and near and charged ten
and thirty-three cents. — Mrs. C. C. Al-
quire. Coloma theatre, Coloma, Mich. —
Small town patronage.

When Knighthood Was In Flower,

with Marion Davies. — A great picture. —
Elmer M. Record, Auditorium theatre,
Osmund, Nebr. — General patronage.

To Have and to Hold, with a special
cast. — Seven and one-half reels. This I
believe ranks the third best of the 41.
Manslaughter and The Old Homestead

alone excepted. It is two reels too long,
that much footage being required to get
it started, but as a whole, it will satisfy
the most critical. We made a special of
it, raised admission a nickel and packed
them in both nights. Good weather and
no competition, August 20-21. Made us
the biggest profit we've had in six weeks
(exclusive of Saturday). Costume stuff,
but it's American history. Popularity of
the novel brought them the first night.
The excellent production brought as many
the second night. Lytell very good.
Compson miscast. — Fred Hinds, Cresco
theatre, Cresco, Iowa. — General patron-
age.

A Bachelor Daddy, with Thomas
Meighan. — Seven reels. I agree with all
other exhibitors that this is one of the
most pleasing pictures ever made. Give
us more like it. Showed to one of the
best crowds for years. — F. M. Robinson.
Comfy theatre, Comfrey. Minn. — General
patronage

The Man Unconquerable, with Jack
Holt. — Ran this on Saturday to good
house. Not one complaint, so must have
pleased. A little rough in places, but ray
patrons seem to fall for such. Good print.
— O. E. Parks, Do - Drop - In theatre,
Perry, Ga. — General patronage.

Paramount's "39." — Mr. B. P. Mc-
Cormick, Liberty theatre. Florence, Colo.
— This report is directed to you because
of your report on the same productions
in the issue of September 1. I not only
concur in your opinion of this group but
I do not believe you made it strong
enough. But why on earth are you kick-
ing? You've run them and are through,
or nearly so. Think of the poor cusses
like myself who are just starting to try
and set them in where they will do the
least harm. Man, you're lucky. Those of

us who have them to run are now en-
titled to all the sympathy.

I bought the 41 and the 39 before any of
the latter were released, trusting to the
usual Paramount policy. Heretofore my
Paramount service has been worth some-
thing like what I've paid. After looking
at the pictures, then the prices on my
contract, it makes me exclaim, "Et tu,
Brute." You are right, painfully right,
they are the poorest pictures ever released
by this company, and it looks as if this
policy is to be continued during the new
season. — Fred C. Hind, Cresc© theatre,
Cresco, Iowa.

At the End of the World, with Betty
Compson. Six reels. A good picture
with splendid settings. An outdoor story.
— Elmer M. Record, Auditorium theatre.
Osmond, Nebr. — Small town patronage.

Exit the Vamp, with Ethel Clayton.
— Fair program picture. Film in good
shape. Could be put in two reels. — R. N.
Rounds, Scenic theatre, Kadoka, S. D. —
Neighborhood patronage.

While Satan Sleeps, with Jack Holt. —
Fair program picture. Nothing extra. —
C. W. Langacher, New Glarus theatre.
New Glarus, Wis. — General patronage.

While Satan Sleeps, with Jack Holt —
Six reels. Jack Holt is one of the best
players we have — to keep them away.
Those he didn't drive elsewhere the title
did. Imagine calling a well known novel
such as "The Parson of Pantiment" such
a thing. This title is well known. While
Satan Sleeps is Paramount's idea of draw-
ing them in. This is really an excellent
program picture, but the public would
never guess it. Lost money on it. — Fred
Hinds. Cresco theatre, Cresco, Iowa. —
Neighborhood patronage.

Across the Continent, with Wallace
Reid. — My patrons still flock to see Reid
and this one pleased 90 per cent. Ad-
vertised to give photo of star to first 100
ladies, but they didn't fall for it. Gave
out only twenty-fi%-e during the run. Said
they wanted to see him on the screen
only. I have about 200 more on hand
and can't give them away. — O. E. Parks,
Do-Drop-In theatre, Perry, Ga. — General
patronage.

Blood and Sand, with Rodolph Valen-
tino.— Eight reels. Very good picture.
Pleased everybody. Rental was right for
small town. — J. Koopman, Amenia Opera
House, Amenia, N. Y.— Small town pat-
ronage.

Blood and Sand, with Rodolph Valen-
tino.— Did not do as well for us as the
three preceding program pictures we ran.
Not much good for small towns. It is a
waste of money and play date to play
such pictures as this one. Not worth
over $10.00 to any small town exhibitor.
Pleased 75 per cent. Print in good con-
dition.— Miller Stanton, Pictureland the-
atre, Cohocton, N. Y. — Small town pat-
ronage.

The Crimson Challenge, with Dorothy
Dalton. — Just fair Western. Pleased
about 50 per cent. — R. E. Irwin, Bijou
theatre, Keswick. Iowa. — Neighborhood
patronage.

For the Defense, with Ethel Clayton.
— A fine program picture that will please.
ZaSu Pitts is the real actress of the pic-
ture, though. Print good. — Needham &
Mattingly, De Luxe theatre, Moline,
Kans. — Neighborhood patronage.

Three Word Brand, with William S.
Hart. — Seven reels. Best Hart picture I
have shown yet. Liked it better than
The Whistles-more to it. — Floyd Wolfe.
Velda theatre, Lynch, Nebr. — Small town
patronage.

Saturday Night, a Cecil B. De Mille
production. — Good picture and a lot of

September 22, 1923

EXHIBITORS HERALD

film. Good acting and beautiful scenery.
Also good business on this one. — Geo. J.
Kress, Hudson theatre, Rochester, N. Y.
— Neighborhood patronage.

The Home Stretch, with Douglas Mac-
Lean. — A good program picture. — Wil-
liams & McCandless, Peerless theatre,
Lebo, Kans. — General patronage.

The Hell Diggers, with Wallace Reid.
— The title is the biggest drawback to this
one. A little old. but nevertheless a good
one. — W. E. Elkin, Temple theatre, Ab-
erdeen, Miss. — Neighborhood patronage.

Behold My Wife, with a special cast. —
Satisfactory picture. Good story. Many
favorable comments on this one. — R. E.
Irwin, Bijou theatre, Keswick, Iowa. —
Neighborhood patronage.

The City of Silent Men, with Thomas
Meighan. — On this one I will say, as near
100 per cent as a picture can be made.
A wonderful story with a wonderful
moral. Another old one, but if you haven't
played it you should. Frint in perfect
condition. — W. E. Elkin, Temple theatre,
Aberdeen, Miss. — Neighborhood patron-
age.

Bought and Paid For, with a special
cast. — Fair production. Did not please
as well as Behold My Wife. Too much
parlor scenery. No outdoor stuff. — R. E.
Irwin, Bijou theatre, Keswick, Iowa. —
Neighborhood patronage.

The Love Special, with Wallace Reid.
—Full of stuff that Reid fans like. Reid
pulls for us. Print fair. — Needham and
Mattingly, De Luxe theatre, Moline, Kans.
— Neighborhood patronage.

Conrad in Quest of His Youth, with
Thomas Meighan. — This is an attractive
picture worth a second run, if you can
afford to run any second run pictures. —
Chas. Lee Hyde, Grand theatre, Pierre,
S. D. — Small town patronage.

A Prince There Was, with Thomas
Meighan. — Like all Meighan pictures, will
please all. Good program picture. —
Needham & Mattingly, De Luxe theatre,
Moline, Kans. — Neighborhood patronage.

The Cowboy and the Lady, with a spe-
cial cast. — Good program picture that
pleased a small crowd. — C. W. Lang-
acher, New Glarus theatre, New Glarus,
Wis. — General patronage.

A Great Moment, with Gloria Swanson.
— This is a good one, bought right. — R.
M. Moser, Electric theatre, Courtland,
Kans. — Neighborhood patronage.

The Case of Becky, with Constance
Binney. — My last Realart, which like
practically the entire group, is a good

program picture. — C. F. Krieghbaum,
Paramount theatre, Rochester, Ind. —
General patronage.

Beauty's Worth, with Marion Davies.
— Another good picture bought right. —
R. M. Moser, Electric theatre, Courtland,
Kans. — Neighborhood patronage.

The Inside of the Cup, with a special
cast. — Judging from the scraps of film
they had scraped up and tried to paste
together, this must have been a good pic-
ture.— J. H. Hungerford, Family theatre,
Friend, Nebr. — Neighborhood patronage.

Hush Money, with Alice Brady. — Just
a program picture. Have seen this star
do a lot better. — Geo. J. Kress, Hudson
theatre, Rochester, N. Y. — Neighborhood
patronage.

Morals, with May McAvoy. — This pic-
ture took good. I made good on this one
at ten and seventeen cents as I had a
packed house. Plenty of action. Print
is good. My audience all said it was fine.
To get more as good. — B. E. Clements.
Strand theatre, Eaton, Ind. — General pat-
ronage.

White Oak, with William S. Hart.—
Good picture, but somehow this star has
lost his pulling power. We used to pack
them in on our Hart pictures but not any
more. — Geo. J. Kress, Hudson theatre.
Rochester, N. Y. — Neighborhood patron-
age. *

White Oak, with William S. Hart.—
Seven reels. Why do they put him in a
•picture making love to a pretty girl?
It makes me sick. Give him two guns or
some good opponent to fight with his
bare fists and my people and myself
would like him better He is a has-been
here. — F. M. Robinson, Comfy theatre,
Comfrey, Minn. — General patronage.

Too Much Speed, with Wallace Reid.
— This picture brought me a good crowd.
Played to a packed house. My audience
was well pleased. Wallie Reid at his best.
Full of action. If you get a chance book
this one. — B. E. Clements, Strand theatre,
Eaton, Ind. — General patronage.

The Top of New York, with May Mc-
Avoy.— This may be a fair picture if you
are lucky enough to get a good print.
My print was absolutely rotten and I
want to say that Paramount is the only
company that has sent me a bad print in
over a year. — Harry Hobolth. Maxim-
theatre, Imlay City, Mich. — General pat-
ronage.

The Top of New York, with May Mc-
Avoy.— Good picture. — C. W. Langacher.

New Glarus theatre, New Glarus, Wis. —
General patronage.

The Top of New York, with May Mc-
Avoy.— Just a program picture. Should
be played at Christmas time. — H. C.
Whisler, Tokyo theatre, Veedersburg,
Ind. — Small town patronage.

Under the Lash, with Gloria Swanson.
— Positively the worst I ever saw. If
there are any wife beaters in your town
get them in. They will enjoy this. —
H. C. Whisler, Tokyo theatre, Veeders-
burg, Ind. — Small town patronage.

Our Leading Citizen, with Thomas
Meighan. — Good, but nothing that will
knock 'em dead. — H. C. Whisler, Tokyo
theatre, Veedersburg, Ind. — Small town
patronage.

The Charm School, with Wallace Reid.
— Good program picture. Pleased major-
ity.— M. D. Foster, Gem theatre, Wil-
liamsburg, Kans. — General patronage.

The Speed Girl, with Bebe Daniels.—
Good comedy-drama. A very pleasing
story and an average program picture. —
Geo. J. Kress, Hudson theatre. Rochester,
N. Y. — Neighborhood patronage.

Traveling On, with William S. Hart. —
Good Hart picture, but not liked as well
as some previous ones. — M. D. Foster,
Gem theatre, Williamsburg. Kans. —
Neighborhood patronage.

Traveling On, with William S. Hart. —
Played two days, mid-week. Picture
pleased. William S. Hart pleases here. —
Nora McClellan, Dreamland theatre, Pe-
kin, 111. — Neighborhood patronage.

Over the Border, with Betty Compson.
— Had prettiest snow scenes of any pic-
ture yet and pleased large per cent. Drew
well in hot weather.- — M. D. Foster, Gem
theatre, Williamsburg, Kans. — Neighbor-
hood patronage.

The Beauty Shop, with a special cast. —
This picture, in my opinion, is a poor one.
Perhaps this would make a better five-
reeler. Did not satisfy our patrons. Got
a lot of unsatisfactory comments on it.
Our business on this was very poor. Al-
together too much to do about nothing.
— Geo. J. Kress, Hudson theatre, Roches-
ter, N. Y. — Neighborhood patronage.

The Whistle, with William S. Hart.—
A good Hart picture. If your patrons
like William S. Hart this will make money
for you. In six reels. Print in No. 1
shape. — P. G. Held, Sterling theatre.
Fairmont, Nebr. — Neighborhood patron-
age.

The Affairs of Anatol, a Cecil B. De
Mille production. — Don't understand why
this picture has received so many adverse

(Left) A dramatic incident from the Paramount production "The Marriage Maker." (Right) Gloria Swanson in a scene from

"Zaza," her latest Paramount starring vehicle.

EXHIBITORS HERALD

September 22, 1923

criticisms. It drew good business for me
and I was complimented on the merits
of the entertaining picture. — D. A. Kooker,
Happy Hour theatre, Ewen, Mich. —
.Neighborhood patronage.

Three Word Brand, with William S.
Hart. — Seven reels. Good clean story.
Not much action. Drags. Picture old as
well as film. Wouldn't advise running-
unless given a better print. Paid $10.00. —
L. W. McCuan, Kozy theatre, Dresden,
Tenn.- — Small town patronage.

Three Word Brand, with William S.
Hart. — Nothing extra. William S. Hart
does not draw for me. — C. A. Kelley, Rex
theatre, Custer City, Okla.- — Small town
patronage.

A Virginia Courtship, with May Mc-
Avoy. — A fine Southern story. Drew a
good crowd. — C. C. Bisbee, Columbia
theatre, Poynette, Wis. — General patron-
age.

The Cowboy and the Lady, with a spe-
cial cast. — Of special interest to Idaho,
Montana, Wyoming, Utah exhibitors, be-
cause play was staged at Ashton, Idaho,
and Jackson Hole country. Wyoming.
Beautiful scenes showing Teton moun-
tains. Mary Miles Minter and Tom
Moore are in this. Tom is the only man
living who could take the part of a dude
cowboy and get the sympathy of a Rocky
Mountain cow puncher audience. His
smile put him across. Though this is very
stagey and Mary poses a lot, and it's
artificial and depicts Idaho small towns
as they "ain't," nevertheless it is better
than the average program picture. It's
not a special. Five reels. We ran an
Our Gang comedy with this and charged
thirty-five and fifteen cents. — Philip Rand.
Rex theatre, Salmon, Idaho. — General
patronage.

Pathe

Dr. Jack, with Harold Lloyd.— Excel-
lent picture. Audience very well pleased.
Wish there were more like it. — W. T.
Waugh, Empress Theatre, Grundy Cen-
ter, Iowa. — Small town patronage.

Dr. Jack, with Harold Lloyd. — Five
reels. Drew better than Grandma's Boy

and from comments of my patrons it was
a better picture. 1 paid a good price, but
still had some left for myself. My ad-
vice is for every small town to book it. —
F. M. Robinson, Opera House, Spring-
field, Minn. — General patronage.

Dr. Jack, with Harold Lloyd. — Not as
good as Grandma's Boy. Just a fair pic-
ture. Five reels.— Elmer M. Record,
Auditorium Theatre, Osmond, Nebr. —
General patronage.

The Killer, with a special cast. — A
Western that can be bought right and
offers good enough entertainment for
most any house. Film O. K. — H. G.
Selk, Selk Theatre, Scotia, Nebr. — Small
town patronage.

Rogues and Romance, with a special
cast. — Rather punk. All honor to Geo.
B. Seitz for being able to write, direct,
and produce a play, but why waste his
talents on a Spanish yarn? No one likes
them. Yes, this drama has a world of
action. So has an ant hill, but I never
heard of anyone getting excited watching
one. So with this hectic plot. — Philip
Rand, Rex Theatre, Salmon, Idaho. —
General patronage.

Nanook of the North, with a special
cast. — I appealed to children and got a
good response. Parents came in large
numbers. A good picture. — C. R. Otto,
School Auditorium Theatre, Williams
Bay. Wis. — -Resort patronage.

The Empire of Diamonds, with a spe-
cial cast. — A good mystery story that will
hold their interest. Some good thrills.

A tense moment from "The Governor's
Lady," a Harry Millarde production
soon to be published by William Fox.

The capture of the villain in the water is
a good thrill. Film good, price excep-
tional.—H. G. Selk, Selk Theatre, Scotia,
Nebr. — Small town patronage.

Playgoers

Counterfeit Love, with Jack Richard-
son.— Ordinary hokum picture. Had love
enough, thrills a plenty, and pleased the
few who saw it. Lost money. — C. R.
McHenry, Rosewin Theatre, Dallas, Tex.
— Neighborhood patronage.

The Hills of Missing Men, with J. P.
McGowan. — Fair program picture. Mc-
Gowan losing out here on account of way
he ends up his story. Some one else gets
the glory every time. Print in fine shape.
— Needham & Mattingly, De Luxe
Theatre, Moline, Kans. — Neighborhood
patronage.

Tracks, with a special cast. — Six reels.
A pretty good Western that went over
all right. The regular Sunday night gang
turned out to see this. — G. F. Rediske,
Star Theatre, Ryegate, Mont. — Small
town patronage.

Preferred

Daughters of the Rich, with a special
cast. — No wonder the thousands of club
women are having "better films commit-
tees" and the reformers are shouting.
After showing a picture like this I don't
blame them. My patrons were thoroughly
disgusted. I blame the director of the
picture. — Geo. N. Cooke, Hub Theatre,
Mill Valley, Cal. — Neighborhood patron-
age.

Poor Men's Wives, with a special cast.
— A splendid picture. One of the really
good ones. You'll not make a mistake
if you book it, but say. The Hero is the
poorest excuse for a special I ever ran.
Absolutely no good, and they had the
nerve to charge me $25.00 for it. But
Shadows, Rich Men's Wives, and Thorns
and Orange Blossoms are very good. —
Mrs. C. C. Alauire. Coloma Theatre, Co-
loma, Mich. — Small town patronage.

Shadows, with Lon Chaney. — Seven
reels. Very good, indeed. Held interest
well and pleased 95 per cent. Acting of
Chaney, Ford, Sainpolis and De la Motte
excellent. Good Sunday night show. —
J. L. Seiter, Lyric Theatre. Manteca,
Cal. — Patronage, farmers and town peo-
ple;

Selznick

Love Is an Awful Thing, with Owen
Moore. — Believe this will please more
adults than Reported Missing. However,
the kids liked Reported Missing better.
Paid $7.50 for both of these. Print in
good condition. — Miller Stanton, Picture-
land Theatre, Cohocton, N. Y. — Small
town patronage.

Shadow of the Sea, with Conway
Tearle. — This was a good picture and
people liked it. Not so old that it shows
in any way, and sold at a decent price. —
Chas. Lee Hyde, Grand Theatre, Pierre,
S. D. — Small town patronage.

The Secret of the Storm Country, with
Norma Talmadge. — Did a fair Tuesday-
night business with this. Select has a
few good reissues that can be bought
dirt cheap and should make some money
on a night when you get the people in,
no matter what picture you have on. No
comments from patrons. Print in fair
condition. — Miller Stanton, Pictureland
Theatre, Cohocton, X. Y. — Small town
patronage.

The Sign of the Rose, with George
Beban. — Well, if they enjoy something
real good, give them this one. Drawing
power fair. — E. J. Reynolds, Liberty
Theatre, Pasco, Wash. — General patron-
age.

Timothy's Quest, with a special cast. —
This is one of the real heart interest pic-
tures with a couple of very clever chil-
dren doing remarkable work. I ran it
on a Sunday night and it went over 100
per cent. I feel certain this picture will
go over strong in any neighborhood or
small town house. — Chas. Lee Hyde.
Grand Theatre, Pierre, S. D. — Smalltown
patronage.

Quicksands, with Richard Dix.— Only
one worth while out of about ten A. R. C.
shown here. This one is good. — Oasis
Theatre, Ajo, Ariz. — Neighborhood pat-
ronage.

By Right of Purchase, with Norma
Talmadge. — Satisfactory. Had many-
favorable comments and some few re-
funds, account of having seen it. But
the money was on hand when I checked
up. Book it. — C. R. McHenry, Rosewin
Theatre, Dallas, Tex. — Neighborhood
patronage.

Quicksands, with a special cast. —
Seemed to be very well liked. Drawing
power fair.— E. J. Reynolds, Liberty
Theatre, Pasco, Wash. — General patron-
age.

United Artists

One Exciting Night, a D. W. Griffith
production. — This wild, fast-moving, sen-
sational melodrama, which bears the un-
mistakable Griffith earmarks, got us three
big nights' business, and all seemed to
like it. Our only fault to .find with it
was the eleven reels, which make it too
long. — Ben L. Morris, Temple Theatre,
Bellaire, Ohio. — General patronage.

Tess of the Storm Country, with Mary
Pickford. — Ten reels. This is the best
Mary ever made. This kind of story is
what Mary should play in all the time.
Pleased 100 per cent. I don't mind run-
ning this kind of picture. Book this and
advertise it big and it will make you some
money. Don't be afraid to advertise. I
had to hang out the S. R. O. on this pic-
ture.— C. L. Brown, Paramount Theatre.
Elizabeth, La. — General patronage.

Salome, with Nazimova. — This is fine,
just like grand opera. I don't dare crit-
icise it, but I wouldn't give a dollar a
dozen for pictures like it. High art all
right, and I put it over that way, but too

September 22, 1923

EXHIBITORS HERALD

"futuristic" for my small town entertain-
ment seekers. — Chas. Lee Hyde, Grand
Theatre, Pierre, S. D. — Small town pat-
ronage.

Orphans of the Storm, a D. W. Griffith
production. — Twelve reels. Three days'
average business at fifteen and thirty
cents. Some favorable comments. This
picture could be materially shortened to
good advantage. If half the titles were
cut out the story would be twice as
strong. — Roy W. Adams, Pastime The-
atre, Mason, Mich, — Small town patron-
age.

The Birth of a Nation, a D. W. Griffith
production. — Played this about tenth run
in Dallas, two days. Fair first day;
S. R. O. second night. Don't suppose
one in five had not seen it, but they came
anyhow. Still have to pay high price,
but got out with slight profit anyway,
thanks to heavy advertising and the Ku
Klux. — C. R. McHenry. Rosewin The-
atre, Dallas, Tex. — Neighborhood patron-
age.

The Birth of a Nation, a D. W. Griffith
production. — Twelve reels. A big, mas-
terful production, but the price seems
rather high lor a reissue. Had very good
attendance, but needed it. — C. F. Kriegh-
baum, Paramount Theatre, Rochester,
Ind. — General patronage.

Universal

Merry Go Round, with a special cast. —
I cannot find adequate words to praise
this picture. One of the best ever pro-
duced. If an exhibitor wishes to give his
patrons a real treat, book it and boost it.
You cannot go wrong. — Geo. H. Cooke,
Hub Theatre, Mill Valley, Cal.— Neigh-
bor hood patronage.

The Shock, with Lon Chaney. — Seven
reels. A good picture. No kicks on this
one. I did not make any money, as I
paid too much for the film. If you can
buy it right it will satisfy your audience
at a regular admission. Charged ten and
twenty-five cents. Print good. — Earl
Somerville. Opera House, Raymond,
Minn. — General patronage.

What Wives Want, with a special cast.
Good picture that is a good program
picture and will go over with a good
serial and comedy. — Geo. J. Kress, Hud-
son Theatre, Rochester, N. Y. — Neigh-
borhood patronage.

Shooting for Love, with Hoot Gibson.
— Good picture, but not quite right for
Hoot. — C. W. Koborg. Opera House,
Elba, Nebr. — -Small town patronage.

Trifling with Honor, with a special
cast. — Just an ordinary picture. Buddy
Messinger noticed and remarked about
by patrons. — A. R. Powell, Sugg The-
atre, Chickasha, Okla. — Neighborhood
patronage.

Out of Luck, with Hoot Gibson. — A
fine picture. Absolutely clean, good com-
edy, best entertainment. My people were
more than pleased. They like the star.
A fine actor. — Geo. H. Cooke, Hub
Theatre. Mill Valley, Cal. — Neighbor-
hood patronage.

Out of Luck, with Hoot Gibson. — Five
reels. A knockout of a "gob" picture.
A laugh from start to finish. Plenty of
thrills and romance. This one will take
with your patrons. — W. J. Smith, Palm
Theatre, Lindsay, Nebr. — General patron-
age.

Crossed Wires, with Gladys Walton. —
Good picture. Pleased our audience.
This star is making better pictures now.
— Geo. J. Kress, Hudson Theatre, Roch-
ester, N. Y. — Neighborhood patronage.

Crossed Wires, with Gladys Walton.—

Five reels. Good. A good comedy-
drama which is the type of picture that
gets the business. — Floyd Wolfe, Velda
Theatre, Lynch, Nebr. — General patron-
age.

Crossed Wires, with Gladys Walton. —
A clever little comedy-drama that pleased,
to small business. Heavy rains kept
them away. Film O. K. Price reason-
able.— O. E. Parks, Do-Drop-In Theatre,
Perry, Ga. — General patronage.

Don Quickshot of the Rio Grande, with
Jack Hoxie. — Average Western with lots
of hard riding. Pleased 100 per cent. —
W. T. Waugh, Princess Theatre, Rein-
beck, Iowa. — Small town patronage.

McGuire of the Mounted, with William
Desmond. — Five reels. A good picture.
Pleased the majority and business held
up fine all day. — Hugh G. Martin, Amer-
ican Theatre, Columbus, Ga. — Transient
patronage.

Driven, with a special cast. — Six reels.
For acting, this picture is wonderful. Ex-
treme heavy drama like this and The
Flame of Life please only the very few
who appreciate good work. The rest
come to be amused. Therefore, would
not call it a good audience picture. Busi-
ness only fair. — J. L. Seiter. Lyric The-
atre, Manteca, Cal. — Patronage, farmers
and town people.

The Lone Hand, with Roy Stewart. —
Good Western with lots of action. — C.
W. Koborg, Opera House, Elba, Nebr. —
Small town patronage.

The Love Letter, with Gladys Walton.
— Five reels. The best Walton since
Pink Tights. Will please any audience.
Film in good condition. — Lester N. Leek,
Club House Theatre, Jackson, Wyo. —
General patronage.

The Ghost Patrol, with a special cast.
— Five reels. Poorest pictures ever run
in my house. "Ghost Patrol" and "Power of
a Lie," two of Universal's all-star attrac-
tions that aren't worth a dime apiece.
Cheap story and poor directing. You
will do your house credit by not run-
ning these kind of pictures. — C. B. Marks.
Rex Theatre, Albion, Nebr. — General
patronage.

The Ghost Patrol, with a special cast.
— Good. Used a one-reel Lewis Sargent
comedy which was no good. I don't see

how Universal can call his stuff comedy
at $1.50 a reel.— Floyd Wolfe, Velda
Theatre, Lynch, Nebr. — General patron-
age.

The Ghost Patrol, with a special cast.
— Five reels. Just a fair program pic-
ture. Pleased 75 per cent of my audi-
ence. Too many dark scenes. Film in
good condition. — Lester N. Leek, Club
House Theatre, Jackson, Wyo. — General
patronage. •

The Gentleman From America, with
Hoot Gibson. — Five reels. Very good
program picture, and patrons seemed to
have enjoyed it. — D. E. Fitton, Lyric
Theatre, Harrison, Ark. — General patron-
age.

The Flame of Life,, with Priscilla
Dean. — Seven reels. An unusual picture
that went over good. Out of the beaten
path. Wallace Beery's acting wonderful.
Consider him the best heavy on the
screen. Would be pleased to get more
pictures like this one. — J. F. Hileman.
Broadway Theatre, Mt. Pleasant, Mich. —
General patronage.

The Flaming Hour, with Frank Mayo.
— Five reels. Good action melodrama.
Old story set in new settings. Good pic-
ture, well acted, and sold right. Semon
comedy. Barnyard, just as good as all
the rest of Semon's moneymakers. — S. C.
Hene. Castle Creek Theatre, Lavoye,
Wyo. — Oil Field patronage.

The Flirt, with a special cast. — I con-
sider The Flirt one of the best pictures I
ever ran. — Mrs. C. C. Alquire, Coloma
Theatre, Coloma, Mich. — Small town pat-
ronage.

The Flirt, with a special cast. — Eight
reels. The best picture Universal has
given us. Everyone was well pleased,
and told us so. Films were in fine shape.
— Williams & McCandless, Peerless The-
atre. Lebo. Kans. — General patronage.

The Flirt, with a special cast. — Don't
miss this one. It's a peach. You can
knock them stiff with it if managed rii,rht.
— W. J. Smith, Palm Theatre, Lindsay,
Nebr. — Small town patronage.

One Wonderful Night, with Herbert
Rawlinson. — Five reels. Good program
picture. Film in excellent shape. — W. J.
Smith. Palm Theatre, Lindsay, Nebr. —
Small town patronage.

Altar Stairs, with Frank Mayo. — Five

Love, the high seas and international intrigue form the theme of the Fox production
"The Silent Command," a scene from which is shown above. It is a J. Gordon
Edwards production from a story by Rufus King.

EXHIBITORS HERALD

September 22, 1923

reels. One of Mayo's poorest. Mayo
takes good here, but this one knocked all
the sap out of my house. Poor print.
Dark. No plot to story. Lay off of this
one. — W. J. Smith, Palm Theatre, Lind-
say. Nebr. — Small town patronage.

Vitagraph

Smashing Barriers, with William Dun-
can.— This picture has plenty of action
and pleased my Western fans 100 per
cent. If your patrons like Westerns,
book this one. — A. A. Neese, Beatrice
Theatre, Haw River, N. C. — General pat-
ronage.

Masters of Men, with a special cast. —
Oh, boy, what a picture. Absolute ac-
tion every inch of the way, with Cullen
Landis doing the best in his life. Many
compliments on Williams also. Brother
exhibitor, your program will not be com-
plete without Masters of Men. — J. Bart
Laughlin, Bart's Mecca, Midland, Mich.
— General patronage.

The Fighting Guide, with William Dun-
can.— Used Larry Semon in The Mid-
night Cabaret with this picture. The
people left the house with pleasant words
and smiles for me. — Mrs. Linnie M. Car-
ter, Court Theatre, Huntington, Tenn.—
Neighborhood patronage.

The Ninety and Nine, with Colleen
Moore. — One of the pictures that patrons
stopped at the box office to say how good
it was. Personally I think it one of the
best pictures I've run. It's a pleasure
to run such pictures, and got it at a fair
rental, so had a few dollars left for my-
self.— Mrs. C. C. Alquire, Coloma The-
atre, Coloma, Mich. — Small town patron-
age.

The Ninety and Nine, with Colleen
Moore. — A real knockout. Everybody
went wild over this good old melodrama

with its excellent fire scenes. — J. Bart
Laughlin, Bart's Mecca, Midland, Mich. —
General patrenage.

Rainbow, with Alice Calhoun.- — Our
patrons would enjoy this picture if they
could see it long enough at a time. The
print was rotten, like nine-tenths of Vita-
graph's prints we get. We lost count of
the breaks in film. — Needham & Mat-
tingly, De Luxe Theatre, Moline, Kans. —
Neighborhood patronage.

Where Men Are Men, with William
Duncan. — Good Western. All Duncan's
will please where Westerns are liked.
Good action and a good mystery running
through the picture. Film O. K. Vita-
graph rental as fair as you can buy. —
H. G. Selk, Selk Theatre, Scotia, Nebr.—
Small town patronage.

The Scarab Ring, with Alice Joyce. —
Very fine murder mystery. Six-reel
American drama. Absorbing, interest-
ing, well directed, well acted. — Philip
Rand, Rex Theatre, Salmon, Idaho-
General patronage.

The Angel of Crooked Street, with
Alice Calhoun. — Here is another good
feature from Vitagraph. Will please 85
per cent. I had numerous compliments.
Film O. K. and price right. Played this
with Larry Semon in The Suitor, which
is a dandy comedy with lots of thrills. —
H. G. Selk, Selk Theatre, Scotia, Nebr.—
Small town patronage.

Steelheart, with William Duncan. — I
find all Duncan pictures please the ma-
jority, and can be bought right. — J. H.
Hungerford, Family Theatre, Friend,
Nebr. — Neighborhood patronage.

My Wild Irish Rose, with Pauline
Starke. — A very good picture. Gave good
satisfaction. Do not advance your ad-
missions. Run at regular price and your
audience will be more than pleased. Film

O. K. — Earl Somervile, Opera House,
Raymond, Minn. — General patronage.

Island Wives, with Corinne Griffith. —
Very good program picture, aad pleased.
Program prices. — J. H. Hungerford, Fam-
ily Theatre, Friend, Nebr. — Neighbor-
hood patronage.

Trumpet Island, with a special cast.—
Beautiful, and one of the most satisfac-
tory pictures I ever had. Used Larry
Semon comedy with it. Show 100 per
cent. Vitagraph believes in the motto,
"Live and Let Live." — Mrs. Linnie M.
Carter, Court Theatre, Huntington, Tenn.
— Neighborhood patronage.

Trumpet Island, with a special cast. —
Seven reels. A great picture. I wish
that all pictures were as good as this one.
Sure a 100 per cent picture. Print excel-
lent.— Earl Somerville, Opera House.
Raymond, Minn. — General patronage.

Trumpet Island, with a special cast. —
Very good picture. Film in A-l shape.
Did good business on this one. Give us
more like it. — R. N. Rounds, Scenic The-
atre, Kadoka, S. D. — Neighborhood pat-
ronage.

Warner Brothers

Heroes of the Street, with Wesley
Barry. — Seven reels. Save a date for
this and also for Rags to Riches. They
are both good audience pictures which
entertain and amuse not only the kiddies
but the adults to full measure. — J. L.
Seiter, Lyric Theatre, Manteca, Cal. —
Patronage, farmers and town people.

Rags to Riches, with Wesley Barry. —
Very good picture and drew well.
Pleased 100%. — J. H. Hungerford, Fam-
ily Theatre, Friend, Nebr. — Neighborhood
patronage.

State Rights

To Contributors — Due to post-publica-
tion changes of titles and similar causes
a number of reports on state right attrac-
tions are necessarily delayed pending in-
vestigation and identification. Contrib-
utors are asked to be especially careful
in scheduling producers' names in re-
ports on state right pictures and where
titles have been changed to give if pos-
sible the original.

The Two Gun Terror (Tri), with Wil-
liam S. Hart. — Five reels. This one is
rightly named; it is a terror. Why the
older film companies will sell these old
worn out pictures to these smaller com-
panies and let them put leaders on them
announcing them as a 1923 classic is be-
yond me. Talk about censorship boards;
I think we need one to make them burn
this junk when it is worn out. — H. Bur-
den, Mirage Theatre, Axtell, Nebr. —
General patronage.

The Streets of New York (Arrow),
with a special cast. — A good picture, sim-
ilar to Over the Hills, only not as much
of the sad stuff. A good story and an
entertainer. — M'. J. Babin, Fairyland
Theatre, White Castle, La. — General
patronage.

The Heart of the North (Brandt-
Davis), with Roy Stewart. — -Six full heels.
One of the best Northwest pictures we
have ever run. Not a late picture, but
good. — Geo. W. Tope, Dreamland Thea-
tre, Badon, Ore. — Small town patronage.

Black Lye (Tri.), with William S. Hart.
— Small house on account of heavy rain.
Picture seemed to please. Some were
disappointed in the ending. Pretty rough
in places. Should please majority. Price
reasonable. Film fair. Five reels. — O. E.
Parks, Do-Drop-In Theatre. Perry, Ga. —
General patronage.

Western Demon (W. P. E. C), with
William Fairbanks. — Good Western. —

MORE WISE SHOWMEN
BOOK HODKINSON HIT

JENSEN & VON HERBERG

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HODKINSON
PICTURES

September 22, 1923

EXHIBITORS HERALD

C. W. Koborg, Opera House, Elba, Xebr.
— Small town patronage.

The Man from Hell's River (W. P.

E. C), with a special cast. — Five reels.
Good Northwest. Not a big feature, but
not priced that way either. Ran with
Semon in Midnight Cabaret and Trave-
laugh and got over O. K. — S. C. Hene.
Castle Creek Theatre, Lavoye, Wyo. —
Oil field patronage.

Partners of the Sunset (Lubin), witli
Aileen Ray. — Believe this is about as fine
a little Western as we ever ran and this
little star has Katherine MacDonald beat
tor looks. — J. Bart Laughlin, Bart's
Mecca, Midland, Mich. — General patron-
age.

Barb Wire (Sunset), with Jack Hoxie.
— Good Western. — C. W. Koborg, Opera
House, Elba, Nebr. — Small town patron-
age.

The Unknown (Goldsione), with Rich-
ard Talmadge. — Five reels. Stunt pic-
ture with very light story. Will get by
on a Saturday night vith good comedy
and other one reel subject. — J. L. Seiter,
Lyric Theatre. Manteca, Cal. — Patronage,
farmers and town people.

His Nibs (Exceptional), with Chic
Sale. — A big piece of green cheese. Sold
as a special and it is not even a good
program picture. Pop Turtle's Movie
Queen is on the same order and much
better. Business good first night; noth-
ing the second. — Howard Yaring. Royal
Theatre, Spirit Lake. Iowa. — General
patronage.

The Soul of Rafael (Equity), with
Clara Kimball Young. — A story of the
old days of California. It is a picture
you need not be afraid to show, as I had
several good comments from the few that
saw it. — K. A. Bechtold, Opera House,
Martinsville, 111. — Small town patronage.

Cupid's Brand (Arrow), with Jack

Hoxie. — Five reels. About as good a

Western as you ever see. It also has

plenty of comedy. — E. A. Armistead.

Lyric Theatre, Easley, S. C. — General
patronage.

Chain Lightning (Arrow), with Ann
Little.— This is a picture of Kentucky
Life. A fine race track story where the
horse, Chain Lightning, wins a race
when ridden by Ann Little after the
jockey had wanted to pull the horse. —
K. A. Bechtold, Opera House, Martins-
ville, 111. — Small town patronage.

The Mother Eternal (Graphic), with
Yivian Martin. — Seven reels. A good
picture. Every one seemed satisfied.
Print good. — Earl Somerville, Opera
House, Raymond. Minn. — General pat-
ronage.

Sure Fire Flint (Burr), with Johnny
Hines. — A sure fire box office picture.
Got just as much money as Safety Last
and didn't cost one-fifth as much. Has
just as many laughs, has action and
thrills. This is a good bet for any house.
Two days to big business at ten and
thirty cents. — C. B. Marks, Rex Theatre,
Albion, Nebr. — General patronage.

The Masked Avenger (Arrow), with
Mrs. Wallace Reid. — Five reels. This got
over pretty good and pleased our people.
Mrs. Reid appears to be a good bet right
now and we featured her over Cuneo.
Story is of the western type and went
Rood. — Ben L. Morris, Olympia Theatre.
Bellaire, Ohio. — General patronage.

Indiscretion (Pioneer), with Florence
Reed. — This was an excellent program
picture, but would hardly class it as a
special. There were some very lavish
settings and good acting by Florence
Reed. — K. A. Bechtold. Opera House,
Martinsville, 111. — Small town patronage.

Spawn of the Desert (Arrow), with

William Fairbanks. — Five reels. This is
a good clean Western action drama and
drew us a dandy good business. It is in
a class with the Buck Jones, Hoxie,
Farnum, dramas of the big producers,
and costs a whole lot less. Fairbanks is
a big pleasing character that puts over
his stuff in a convincing manner. — Ben
L. Morris, Olympia Theatre, Bellaire,
Ohio. — General patronage.

Western Firebrands (Aywon), with
Big Boy Williams. — Satisfactory if they
like Westerns. — C. F. Krieghbaum, Para-
mount Theatre, Rochester, Ind. — General
patronage.

Serials

The Oregon Trail (Universal), with
Art Acord. — Playing this to an average
serial business. Not nearly as good as

Buffalo Bill. li Acord's an actor I'm
King of England. As a whole it is just
an average serial; not bad, not good. —
Fred Hinds, Cresco Theatre, Cresco,
Iowa. — Neighborhood patronage.

The Timber Queen (Pathe), with Ruth
Roland. — The best serial we have playe.d.
Had people say on the last episode they
were sorry it was finished. Business more
than doubled between first and fifteenth
episode. — J. J. Crowell, Star Theatre,
Middleport, X. Y. — Neighborhood pat-
ronage.

The Jungle Princess (Ex. & Imp.),
with Juanita Hansen. — A fine picture for
any audience. The wild animals sure
take with my crowd. If you want a
picture with plenty of excitement and
thrills get this one. Film in good condi-
tion.— Earl Somerville, Opera House,
Raymond, Minn. — General patronage.

■j;>: 5? 5T v: rt 3? jot ?t jt ut 2& it ti w i?t tt ut it: it it 3?: tjt ?t it 3 v. st it st wjjwjr

There is never a red ink entry in
the ledger when you play the

NEW EDITION

KEYSTONE COMEDIES

Twelve of the greatest
two-reel comedies ever
made. So funny are
their stories that they
are the patterns upon
which most comedies
are made. So clever in their acting that
they made reputations for Charlie Chap-
lin, Mabel Normand, Charles Murray,
Mack Swain, Polly Moran, Chester
Conklin, Fred Sterling, and many others,
so that they are still recognized as the
best comedians of all times. Now ready
in fresh clear prints, entirely re-edited
and with new posters and other acces-
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AT THE BEST INDEPENDENT
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Thru E.xclusiue Contracts with

TRI-STONEflCTOEESjiNc.

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565 Fifth Avenue New York City.

EXHIBITORS HERALD

September 22, 1923

Short Subjects

Aesop's Fables (Pathe). — Book in
about ten of these for ten consecutive
Saturday nights and watch the kid at-
tendance increase. About the fifth one
you run the kids will clap when you
start it and you will begin to hear adults
say they enjoy them. Have heard just
one man say that he could go to sleep
over one of these. — Miller Stanton, Pic-
tureland Theatre, Cohocton, N. Y. —
Small town patronage.

Century Comedies (Universal). — I do
not consider these very good, though
worth the price I am paying for them,
as they are clean and give the kids a
comedy.— Chas. Lee Hyde, Grand Thea-
tre, Pierre, S. D. — General patronage.

Fighting Blood (F. B. 0.\ with George
O'Hara.— Two reels. The best short
stuff I ever used. Pleases all classes.
Started off well and getting better each
round. Crowds increasing.— N. E. Frank,
Regent Theatre, Wayland, Mich.— Gen-
eral patronage.

Fighting Blood (F. B. O.), with George
O'Hara.— First series. No better two
reelers ever made. Have run eleven
rounds.— T. E. Cook, Liberty Theatre,
Ada, Okla.— Neighborhood patronage.

Hal Roach Comedies (Pathe), with
Snub Pollard.— One reel. These have all
been O. K. Better than many two reelers
and you can buy them for much less.
"Snub," I think, is a comer. They all
like him here.— H. G. Selk, Selk Theatre,
Scotia, Nebr. — Small town patronage.

The Leather Pushers (Universal), with
Reginald Denny.— Second series. Not as
good as once were. More of a comedy
than a fight picture. Why did they cut
down Havden Stevenson's part so much?
He must" have been running away with
the works.— C. F. Kreighbaum, Para-
mount Theatre, Rochester, Ind.— General
patronage.

The Leather Pushers (Universal), with
Reginald Denny. — Two reels. I have
finished the first two series and am start-
ing on the third series and will say they
contain the most entertainment of any
two reel subject on the market. — F. W.
Robinson, Comfy Theatre, Comfrey,
Minn. — General patronage.

The Leather Pushers, with Reginald
Dennv. — Good, but believe one a week
is a little strong for them. They appeal
to a certain bunch and the kids and I
can see how they might be good for a
weak night, as they draw on new people.
—Chas. Lee Hyde, Grand Theatre, Pierre,
S. D. — General patronage.

Pathe Review. — Three reels. These
playlets are good and will fit in fine on
lots of programs. At the price we pay
they are dirt cheap, too. — Geo. W. Tope.
Dreamland Theatre. Bandon, Ore-
Small town patronage.

Pathe Review. — There is a reel that 1
show every week and it is always new
and holds attention. It is the kind of
entertainment that adds prestige to your
house— E. J. Reynolds. Liberty Theatre,
Pasco, Wash. — General patronage.

Sport Review (Goldwyn). — One reel.
Interesting to followers of sports, but
are not taking with my patrons. — George
Vaughan, Grand Theatre, Dunnville,
Out., Can. — General patronage.

Sunday Morning (Pathe), with Our
Gang. — I liked this very much, though it
hadn't the plot the previous comedies by
this clever bunch have had. They cer-
tainly please old and young and I know I
have never before run a series of com-
edies where so many people asked me

when the next would be shown. — Chas.
Lee H>de, Grand Theatre, Pierre, S. D. —
General patronage.

The Balloonatic (F. N.), with Buster
Keaton. — Fine comedy, as all of the
Keatons we have run. It sure gets the
laughs. Only trouble with these is we
have to pay too much for them. — C. H.
Powers, Standard Theatre, Dunsmuir,
Cal. — Railroad town patronage.

The Educator (Educational), with
Lloyd Hamilton. — A fine comedy with
some original feats. Educational is
always good. — Needham & Mattingly,
De Luxe Theatre, Moline, Kans. —
Neighborhood patronage.

The Suitor (Vitagraph), witli Larry
Semon. — Here is one of Larry's best.
This comedy has as many or more thrills
than many features. Airplane stunt is a
good one. Have played many of Larry's
comedies and all are good. — H. G. Selk.
Selk Theatre, Scotia, Nebr. — Small town
patronage.

The Sailor (Fox), with Clyde Cook.—
Two reels. This is a splendid comedy.
The shipwreck and storm at sea were
better than some in so-called million dol-
lar pictures. — E. W. Egelston, Electric
Theatre, Atwood, Kans. — Small town
patronage.

One Week (Metro), with Buster

Keaton. — Very funny. — C. W. Koborg.

Opera House, Elba, Nebr. — Small town
patronage.

That Son of a Sheik (Educational),
with Bobby Vernon. — Two reels. You've
attended funerals. You know how
humorous they are. Well, this is just
about as funny. Christie comedies have
plot, but they simply do not get the
laughs. — Fred Hinds, Cresco Theatre.
Cresco, Iowa. — Neighborhood patronage.

Ginger Face, with Johnny Fox. —
Nothing to this. — C. W. Koborg, Opera

William Farnum in a scene from the Fox
production "The Gun Fighter," from a
story by John Frederick, directed by
Lynn Reynolds.

House, Elba, Nebr. — General patronage.

The Steeple Chaser (Educational). —
Two reels. This was a good comedy,
what we had of it. There was no title
and the last half dozen scenes were about
one foot long each. This is a 1922-23 re-
lease. The Des Moines Educational in-
spection department needs help. — Fred
Hinds, Cresco Theatre, Cresco, Iowa. —
Neighborhood patronage.

Fire Fighters (Pathe), with Our Gang.
— Two reels. About like the others that
we have played. They really ask too
much money for these. This cost me as
much as the six reel feature that was
used with this from the same house.
Regular Sunday crowd came to see this.
— G. F. Rediske, Star Theatre. Ryegate,
Mont. — Small town patronage.

The Tin Bronco (Fox).— Only fair.
First part extra dull, then it gets a little
better. As a whole, not much to it. —
W. E. Elkin, Temple Theatre, Aberdeen.
Miss. — Neighborhood patronage.

A Ringer for Dad (F. B. O.).— Fair.—
E. A. Armistead, Lyric Theatre, Easley,
S. C. — General patronage.

My Hero (Fox), with Lupino Lane. —
Two reels. Very good comedy and
pleased my patrons. Can recommend
these comedies. — George Vaughan, Grand
Theatre, Dunnville, Ont, Can. — General
patronage.

Koo Koo Kids (Arrow), with Eddie
Barry. — Here is a pretty good two reel
comedy that will keep your audience in
good humor. — K. A. Bechtold, Opera
House, Martinsville, 111. — Small town
patronage.

Red Russia (Fox). — Two reels. A
bum two reels news subject sold as a
sort of special. — F. G. Roberts, Wewoka
Theatre, Wewoka, Okla. — Small town
patronage.

Broadcasting (Pathe). — Fair. — E. A.
Armistead, Lyric Theatre, Easley, S. C. —
General patronage.

Torchy Steps Out (Educational), with
Johnny Hines. — Two reels. A satis-
factory comedy. — C. F. Kriegbaum, Para-
mount Theatre, Rochester, Ind. — General
patronage.

The Champeen (Pathe), with Our
Gang. — The first of "Our Gang" comedies
played here and, say, they've got every-
thing backed off the map for originality,
comedy and plot. — C. W. Langacher,
New Glarus Theatre, New Glarus, Wis. —
General patronage.

The Janitor's Wife (Arrow), with
Eddie Barry. — This comedy was a little
slow getting started, but made a very
good comedy, as it produced several
laughs. — K. A. Bechtold, Opera House,
Martinsville, 111. — Small town patronage.

Treasure Bound (Educational) Mer-
maid comedy. — One of the poor comedies
with the Educational banner. As a rule,
though, we have found them consistently
good. — C. W. Langacher, New Glarus
Theatre, New Glarus, Wis. — General pat-
ronage.

Falling for Fanny (Educational), with
Eddie Barry. — Two reels. Pretty good,
at least for a Christie. — C. F. Kriegh-
baum, Paramount Theatre, Rochester,
Ind. — General patronage.

Hokus Pokus (Educational). — One of
the "better" comedies. — C. W. Langacher,
New Glarus Theatre, New Glarus, Wis.
— General patronage.

Torchy's Nut Sundae (Educational),
with Johnny Hines. — A good comedy. —
C. F. Krieghbaum, Paramount Theatre.
Rochester, Ind. — General patronage.

Number Please (Pathe), with Harold
Lloyd. — Just fine for laughing purposes.

September 22. 1923

EXHIBITORS HERALD

THE WORLD FAMOUS

In "HALDANE OF THE SECRET SERVICE," unquestionably Houdini's most sensational melodrama to date.
It has everything — thrills — famous Houdini escapes — adventure — speed and packed with action.

NOTE TO EXHIBITORS — Hcudini is now on tour from Coast to Coast on the big time Vaudeville circuit, the
U. B. O., and is always featured as the Headliner on the bill. The sensational advertising and publicity always given the
great Houdini will help pack your house whenever you play him in "HALDANE OF THE SECRET SERVICE."

Unusual and sensational exploitaticn (the usual F. B. O. brand) plus big time show paper and accessories. Arrange
your play dates Now by communicating with your nearest F. B. O. exchange. Ask for a Press Sheet.

723 Seventh Avenue
NEW YORK CITY

Exchanges Everywhere — Sales Office, United Kingdom: R-C Pictures Corporation, 26-27 D'Arblay Street, Wa dour St., London, W. 1, England

FILM BOOKING OFFICES OF AMERICA,

EXHIBITORS HERALD

September 22. 1923

FORGET SUMMER

In a nutshell, the one sure defense
against Summer opposition is the
good picture.

When every exhibitor reports
every week on every picture, none

Star . . .
Producer
Remarks

Title . . .
Star . . .
Producer
Remarks

Exhibitor

Name of Theatre

Transient or Neighborhood Pat-
ronage

City

State

— C. W. Langacher, New Glarus Theatre,
New Glarus, Wis. — General patronage.

The Barnyard (Vitagraph), with Larry
Semon. — Another dandy comedy that got
the laughs. Semon comedies are all
good. I have run them all. — J. H. Hun-
gerford, Family Theatre, Friend, Nebr. —
Neighborhood patronage.

The Duck Hunter (First National),
with Billy Bevan. — Two reels. Only a
fair comedy. — C. F. Krieghbaum, Para-
mount Theatre. Rochester, End. — General
patronage.

Mud and Sand (Metro), with Stan
Laurel. — Will get the laughs it you have
played Blood and Sand. Film in excel-
lent shape. — W. T. Waugh, Empress
Theatre, Grundy Center, Iowa. — Small
town patronage.

The Steeple Chaser (Educational). —
Mr. Brother Exhibitor, here is one of the
best comedies made. It was a riot from
start to finish and full of new stunts. —
E. J. Reynolds. Liberty Theatre, Pasco,
Wash. — -General patronage.

Taking Orders (Universal), with Baby
Peggy. — Two reels. These Baby Feggy
comedies are the best for a Sunday run.
Peggy's and Our Gang Comedies can't
be beat for Sunday runs. Especially it
pleases the children, and that's enough
said. — M. T. Babin, Fairyland Theatre,
White Castle, La. — General patronage.

The Frozen North (F. N.), with Buster
Keaton. — Best Keaton we have run to
date. Keaton sure goes good here. Film
in good shape. — W. T. Waugh. Empress
Theatre, Grundy Center, Iowa. — Small
town patronage.

The Rainmaker (Educational), with
Lloyd Hamilton. — Two reels. Good com-
edy with Hamilton portraying Omar the
Rainmaker. — C. F. Krieghbaum. Para-
mount Theatre. Rochester, Ind. — General
patronage.

Golf (Vitagraph). with Larry Semon.
— Semon's are well liked here and always
go over good. — W. T. Waugh. Empress
Theatre. Grundy Center. Iowa. — Small
town patronage.

Good Riddance (rathe-). — Fine. — E. A.
Armistead, Lyric Theatre. Easley. S. C. —
General patronage.

Pop Tuttles Lost Nerve (F. B. O.).
with Dan Mason. — This is our first Plum
Center and it went over good. Wish we
had more like it. — W. T. Waugh. Empress
Theatre, Grundy Center. Iowa. — Small
town patronage.

A Punctured Prince (Metro), with Bull
Montana. — You may get tired of punc-
tured tires, but you'll not get tired of
"A Punctured Prince." When Bull
laughs the world laughs with him, when
he frowns the earth cpiakes. This is a
rip snorter. — Philip Rand. Rex Theatre.
Salmon, Idaho. — General patronage.

The City Chap (Fox).— Fine.— E. A.
Armistead, Lyric Theatre, Easley. S. C. —
General patronage.

Dandy Dan (Fox) — "Dandy Dan" was
a dandy good comedy. I have seen very
few poor Sunshine Comedies. — W. E.
Elkin, Temple Theatre, Aberdeen, Miss. —
Neighborhood patronage.

The Salesman (Fox), with Al. St. John.

— Two reels. Good comedy. Registers
the usual number of laughs. St. John
Comedies all average good and are an
asset to your program. — George Taughan,
Grand Theatre. Dunnville, Ont., Can. —
General patronage.

Pop Tutrle's Lost Control (F. B. O.),
with Dan Mason. — Two reels. A good
comedy that pleased old and young. This
hokum stuff as pulled by Dan Mason will
get a laugh in any class house. — Hugh G.
Martin, American Theatre, Columbus,
Ga. — Transient patronage.

Between Showers (Educational). —
Single reel. Good. — Walter H. Musson.
Queen's Theatre. Hespeler. Ont., Can. —
Small town patronage.

rm BULL DOG

FILM CEMENT

llMa "the old reliable"

Your Supply Dealer has It

CLASSIFIED

Five Cents per Word Payable
in Advance. Minimum Charge,
$1.00

EQUIPMENT FOR SALE

FOR SALE: Nearly new Simplex, also Minusa
Screen, a bargain. Kox 249, Peoria, 111.

THEATRE WANTED

WANTED TO BUY or rent Motion Picture
Theatre. Give full particulars. E. Pellettieri. 328

So. Clay St., Green Bay, Wis.

THEATRE FOR SALE

FOR SALE: In good live town in Illinois, a
newly decorated Motion Picture Theatre, with new
slO.OOO Pipe Organ. Wonderful bargain. Reason
for selling — going West. Address "Bargain."
care of Exhibitors Herald. 407 South Dearborn
ft.. Chicago.

but the good pictures get very far
beyond first run.

Before you forget it, fill out and
send this blank. A supply for future
use will be sent you.

Address: Exhibitors Herald, 407
South Dearborn St., Chicago, 111.

Title

The Pilgrim (F. X.). with Charles
Chaplin. — Four reels. This four reel
comedy fetched out good crowds two
nights. No one offended here with
church stuff in this picture. Played with
14th round of "Leather Pushers" and
Trip to Paramount Town, which the last
I got free. Played to nice business two
days. Everybody pleased.- — C. B. Marks.
Rex Theatre. Albion. Xebr. — Genera!
patronage.

FLASHING SIGNS

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SEPT CAMERA OWNERS

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Holly No. 4850

September 22, 1923

EXHIBITORS HERALD

Jlowhnd and darks

State Theatre, Pittsburgh 3>a.

Mrs. Wallace

REID in

seat house

in six days

939148

as follows:

Monday Aug. 13th $1,690.74

- - ^V>J tjSS tfi£3 II Tuesday Aug. 14th .... $1,523.56

UNlUl^ V^Ti^X^A ll Wednesday ..... ..Aug. 15th $1,497.19

C^rraiv W»^' Hfe^—1-^ 11 Thursday Aug. 16th $1,513.70

«S^rS«Sil WEv » ^^MWWM II Friday Aug. 17th .... $1,436.49

— ' ™ P^^H — M ISSSiiSsSi"] \| Saturday Aug. 18th .... SI ,729.80

j£fc?=^=^- \\ $9,391.48

"^•Viiiif**" «tds 2 siiR* 11 How many pictures do YOU know of that have taken

RECE" 13 jg bwj ^ 20 1923 l| in that much cash in g days? Mountains of publicity

BBJ) tobK 1010 ai&izi 11 backs up Mrs. Wallace Reid in "HUMAN WRECK-

T»nQiiBG 0F?iiS3 0 wvlis i-B° it ll AGE" and more added every day.

nI* txabb 3T lUOiAii^o" ^thees^3 t0^ \| Thousands of exhibitors have already cleaned up with

rFA°liB^GaT ll it Thousands more are waiting play dates to get their

«^i^lATic#saA"^^ai^^nIlD3 S^SSiiss ^abttsibs «T ll share of the big time money. Have you booked it yet?

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^3,^- -^ <&BC — » — r n n 723 Seventh Ave.t New York, N.Y.

— ^ ~ k K EXCHANGES EVERYWHERE

I B m Sales Office United Kingdom. R-C Pictures Corp.,

■ ■ " ■ ?<5-.?7 D'Arblay St.. Wardour St.. London. H . /,

EXHIBITORS HERALD

September 22, 1923

SIMPLICITY IS THE KEYNOTE OF THIS STRIKI.VG WASHROOM. THE LAVATORIES ARE CRANE "NOVA" PATTERN

MORE THAN BEAUTY IN CRANE VALUES

The satisfying charm of Crane fixtures
of every type and style, now in evi-
dence in many of the country's finest
theatres, is actually a secondary con-
sideration in their design and manu-
facture. Crane first makes sure of

quality that will endure even rough
usage, then adds all practical provisions
for convenience and economical main-
tenance. Attention is given to their
appearance onlv after quality and en-
durance have been definitely assured.

CRAN E

GENERAL OFFICES: CRANE BUILDING. 836 S. MICHIGAN AVE.. CHICAGO

Branches and Sales Offices in One Hundred and Forty Citiei
National Exhibit Rooms: Chicago, Neiv York, Atlantic City
IVorks: Chicago, Bridgeport, 'Birmingham, Chattanooga and Trenton

CRANE. LIMITED, MONTRE AL. CRANE-BENNETT. Ltd.. LONDON
CRANK EXPORT CORPORATION: NEW YORK, SAN FRANCISCO
CI CRANE, PARIS

Crane Globe Valve A'o. l-H

September 22, 1923

EXHIBITORS HERALD

THEATRE CONSTRUCTION
AND EQUIPMENT

West Coast Theatres to Add
24 Houses to Chain in 1923

Powers Machines Are
Installed in New Benn
Theatre By Stanley Co.

What is undoubtedly the handsomest
and most commodious theatre in West
Philadelphia and one of the finest in the
entire city is the new Benn theatre which
was opened by the Stanley Company of
America on September 1.

The Benn is located at 64th street and
Woodlawn avenue. In construction and
equipment it is the last word. Three 6B
improved type Powers projections have
been installed and the theatre boasts one
of the largest organs in the city.

The corner stone for another sumptu-
ous Stanley Company theatre, the new
Elrae, being erected at the corner of
Market and Eleventh street, was recently
laid.

Canadian Equipment

Company Expanding

A program of expansion has been in-
augurated by Canadian Theatre Supply
Company (Eastern Canada). R. B.
Burko, formerly with Perkins Electric
Limited has joined the organization
headed by C. A. Dentelbeck and a move
has been started to establish agencies in
many parts of the dominion to handle
motion picture equipment and electrical
supplies.

The company at present is carrying a
complete fine of equipment and are
agents for Simplex machines and G. E.
Mazda lamp.-. Manager Burko main-
tains offices in the Albee building. Mayor
street, Montreal.

Invisible Camera to Aid

Making of Jungle Films

Martin Johnson, explorer and cinema-
tographer, will be better equipped on his
next jungle expedition than ever before.
Mr. Johnson has spent considerable time
at the Bell & Howell Co. plant at Chi-
cago, where mystifying means of camou-
flaging his Bell & Howell Camera and
equipment has been devised

It is said that his camera when com-
pletely embellished will positively be in-
visible in the wild animal haunts which
he explores, and that the only danger lies
in the fact that some elephant or rhin-
oceros may mistake the instrument for
its breakfast when Mr. Johnson is not
looking.

$100,000 Theatre Is

Opened at Tracy, Cal.

The Grand theatre, with a seating ca-
pacity of 750 and costing $100,000, has
been completed and opened at Tracy,
California. The house is thoroughly mod-
ern in every respect, boasting an organ
costing $14,000.

J. C. Droge, farmer-banker-capitalist, is
the man responsible for the new play-
h'ouse. A dedication address was by Rev.
J. A B. Fry of Stockton.

With the opening of the York theatre
at Avenue Fifty and York Boulevard, Los
Angeles. September 6, the $.'!, 500,000
building schedule of the West Coast The-
atres, Inc., for the first eight months of
1923 is swinging into the home stretch.

More deals are in process according to
announcement made today and it all
come to fruition the West Coast string
will have added a total of twenty new
theatres to its chain by January 1. 1!>24.
Many Theatres Under Way
The houses now building are:

San Pedro (.Los Angeles Har-
bor). Total investment $500,000,
Seats capacity, 1800. The stage is
built for the presentation of road
shows and vaudeville as well as pic-
tures.

Pomona, Calif. Total invest-
ment $200,000, seats 1500.

Hermosa Beach, Calif. Total in-
vestment $200,000, Seats 1000. (Just
opened).

Santa Monica, Calif. Third and

That the construction of theatres is
being carried out on an extensive scale
is apparent from the reports of new
projects gathered from a survey
among theatre architects just com-
pleted by this department. W hile the
projects mentioned here do not en-
tirely cover the building situation,
previous reports covering many pro-
jects now under way. these additions
represent the very latest developments
in the theatre building field.

Wichita, Kan. — Arthur M. Ford, man-
ager of the Marple theatre has announced
that he is considering the erection of
another theatre in Wichita.

Aberdeen, Wash. — A new theatre will
be erected in Aberdeen by Andrews &
W ade, theatrical manager and Jensen &
Von Herberg, it has become known.
Plans are in preparation by H. Ryan of
Seattle and Dobell & Griffith of Aber-
deen.

Alameda, Cal. — Plans for a $500,000
apartment building and theatre have been
announced by L. Kaliski, owner of the
Strand theatre in this city. The proposed
theatre would have a seating capacitv
of 2,000.

Chicago, 111. — Plans have been prepared
by Oman & Lillienthan. fit West Ran-
dolph street, for a theatre for Jacob Hor-
witz. 10 S. La Salle street, to be erected
at Lincoln, Robey and Belle Plaine ave-
nue.

Arizona streets. Total investment
$400,000, Seats 1700.

Hollywood, Hollywood Theatre,
near Highland. Remodeled and
increased to 1C00 seats. Total cost
$75,000.

Los Angeles. Western avenue
and Fifty-tourth street. Total in-
vestment $250,000, seats 1500.

Los Angeles. Washington, Ver-
mont and New Hampshire streets.
Investment excluding real estate
$750,000, seats 2500. (Largest
neighborhood theatre in the West).

Los Angeles. York Boulevard
and Avenue Fifty. Total investment
$165,000. Seats 900.

New House for Glendale
The site for the erection of a theatre at
Glendale to seat 2200 persons has been
purchased. Construction work will start
at the earliest possible moment, before
the middle of September if possible. The
total investment for this theatre will be
approximately a half million dollars.

Ottumwa, la. — Plans have been com-
pleted by Architects Vorse, Kraetsch &
Kraetsch. '.ill S. & I,. Building, Des
Moines, for a theatre to be erected for
Circle Amusement Companv.

Pottsville, Pa. — Plans for a theatre to
be erected in Pottsville by Chamberlin
Amusement Company, 46 W. Independ-
ence street. Shamokin, Pa., have been
completed by W. H. Lee, 32 South Sev-
enteenth street, Philadelphia.

Ind'anapolis, Ind. — Architect Arland
W. Joh nson, 1526 Fifth avenue, Xew
York City, has completed plans for the
theatre to be erected by Famous Play-
ers-Lasky Corporation at Market &
Monument Place. Indianapolis, which is
to cost $1,500,000.

Pine Bluff, Ark.— Work on the new
Saenger theatre in this city, which will
cost $168,000 has been started by the
Stewart & McGehee Construction Com-
pany of Little Rock. Ark.

New York, N. Y. — Plans have been pre-
pared by Architect Eugene De Rosa. 110
West 40th street. New York City, for a
theatre for the Hinlie Real Estate Cor-
poration, 55 Liberty street. The esti-
mated cost of the structure is $145,000.
It is to be rected at Sheridan avenue and
170th street.

Washington, D. C. — Plans have been
prepared by Architects Moore and
Blakesloo, Colorado Building, for a the-
atre for Charles E. Wire. Inc.. 1413 H
street which will be three stories and cost
$100,000.

Theatre Construction News

EXHIBITORS HERALD

September 22, 1923

With the Procession in Los Angeles

By Harry Hammond Beall

THE "Wampas Roost" is the legend
which adorns the fr.ont of a cozy little
beach bungalow recently purchased by
the Western Motion Picture Advertisers as
a seaside clubhouse. The cottage, which
is situated on a high ridge overlooking the
blue Pacific seven miles north of Santa
Moni«a canyon, is a model of its kind and
will be open to members of the publicity
organization and their families at all times.

A house warming will be given at the
"roost" in the near future and funds de-
rived from various innocent games partici-
pated in by the gamboling press agents will
be employed in the furnishing of the re-
sort.

* * *

Hglman Day is the latest popular author
to desert the field of literature for the
movies. Day recently joined First Na-
tional's West Coast scenario department
in the capacity of advisory counsel. He is
now titling "Thundergate."

* * *

Ince Studios at Culver City are showing
renewed activity. John Griffith Wray is to
direct a screen adaptation of Vaughan
Kester's popular novel, "The Just and the
Unjust." It will be released as "Country
Lanes and City Pavements."

* * *

Ray Coffin, popular and plump publicist
of the Richard Walton Tully staff, is in
San Francisco this week in the interests
of his employer, putting the 'Friscans at
"Trilby's" feet.

* * . *

King Vidor and his company may get in
bad with the Los Angeles Chamber of
Commerce. They just returned from
Florida and are said to have "smuggled" in
Florida grapefruit and oranges.

California and Florida being always at
swords' points on their citrus product, the
Goldwyn players are liable to be accused of
being "fruit bootleggers."

Hergesheimer's "Wild Oranges" was the
picture shot in Florida. Virginia Valli,
Nigel de Brulier, Ford Sterling, Charles A.
Post and others made the trip.

* * *

Theodorf. Roberts has a new timepiece
with which to adhere to his cigar an hour
as allowed him for a tobacco diet by his
physician.

In appreciation of the special service
Theodore Roberts has given to the showing
of "The Covered Wagon" at Grauman's
Egyptian theatre, Hollywood, Sid Grauman
presented the veteran actor with a hand-
some gold watch Pioneers' Night. Roberts
is a California Pioneer.

* * *

William V. Mong, noted feature player
of the Hollywood movie colony, has the
distinction of being the only actor in the
city who maintains a suite of offices for the
purpose of transacting business pertaining
to his profession within them. Mong has
leased offices in the Hollywood Security
Bank building where he spends a portion
of his time each day before reporting at
the studios.

* * *

Mae Murray has returned to Holly-
wood, following a brief visit to New York,
and is busily engaged working on "Fashion
Row," her newest starring picture for

Metro in which she will be presented under
the direction of her husband-director, Ro-
bert Z. Leonard. "Fashion Row" is an
original story by Sada Cowan and Howard
Higgin. The picture will be the star's
second production for Metro to be released
during the coming season.

Howard "Stacomb" Strickling, well
known Hollywood real estate operator who
devotes his spare time writing publicity for
Metro, put this one on the wire recently :

"Viola Dana's prize chow is the proud
parent of four puppies, thus increasing the
little Metro star's dog family to six mem-
bers, as she has a Pekinese in addition to
the chow family."

And Howard is supposed to be secretary
of the "Wampas," which recently voted to
eliminate "fluff stuff."

* ♦ #

Spending one's vacation making personal
appearances at theatres throughout the
country is not what it is cracked up to be,
according to Walter Hiers, rotund Para-
mount comedian who is doing a tour of the
Middle West. He longs to return to Cali-
fornia and the studios, according to a postal
wail.

"Bill" Beaudine, who is identified as
having exactly six more hairs in his
mustache than the hirsute upper lip adorn-
ment of which his brother Harold boasts,
is about to do another kid story for the
First National, according to J. K. Mc-
Donald, the diamond studded producer.
His next will be "Old Fathers and Young
Sons," a story written especially for the
screen. His "Penrod and Sam" is said to
be going strong.

* * *

Local friends of James Morrison, well
known leading man now in New York ap-
pearing in Vitagraph's version of the one
time popular ballad "On The Banks of the
Wabash" arc preparing to give the actor a
royal zvelcome upon his return home to
Hollywood sometime this month. A band
and a score of friends will meet Morrison
at the depot upon his arrival in the city
after an absence of over one month.

* * *

I. W. Irving, well known author and

scenario writer has formed his own pro-
ducing company and has just started to
work at the Hollywood studios on the first
of a series of four big features adapted
from original stories written by kimself.
The first of these, titled "Trapped" has just
gone into production under the direction
of John P. O'Brien.

* ♦ ♦

"Hollywood" is in Los Angelee. The
daring production made by "Jim" Cruze and
carrying the name of the film capital of the
world as its title is being given its western
premier at Grauman's Rialto theatre.
Scores of stars and near-stars appear in the
picture which is conspicuous because of its
difference from the director's former pro-
duction, "The Covered Wagon," which is
now in its fifth month at Grauman's Holly-
wood Egyptian Theatre.

* * *

Arriving in the city a week ago, Edward
Bowes, vice president of the Goldwyn Pic-
tures Corporation, and Mrs. Bowes, who in
professional life is Margaret Illington, have
settled down for an indefinite visit in Los
Angeles.

Final details for the production of "Ben
Hur" will be settled during Mr. Bowes'
visit and it was announced that a definite
statement regarding the director and the
cast would be given out soon.

* * *

The Criterion theatre, formerly known as
the Kinema, now being renovated and re-
decorated, will have as its opening attrac-
tion Charles Chaplin's initial production
starring his forme* leading woman, Edna
Purviance, "A Woman of Paris."

The theatre will be equipped with new
seats lighting fixtures and nothing is being
left undone that will tend to beautify the
house. The orchestra pit is being re-
modeled to accommodate an orchestra of
fifty and negotiations are being carried on
with a famous musical conductor to lead the
new Criterion orchestra.

* * *

Bert Ennis, director of publicity for
Sawyer and Lubin, of Associated Pictures
Corporation, has been selected to head the
Publicity Committee for the recently formed
Catholic Motion Picture Actors' Guild. Ennis
will devote considerable time to the work
of broadcasting news concerning the new
fraternal organization, which is sponsored
by Father M. J. Mullins, of Hollywood, and
which numbers among its members such
prominent motion picture players as Thomas
Meighan, Ben Turpin, May McAvoy, Jack
Coogan, Sr., Eva Novak, George Siegman,
Johnnie Walker, Joe Murphy, Fritzi Bru-
nette, Frank Keenan, Colleen Moore and
hundreds of other screen celebrities.

Seven League Boots

are an institution [Mythical) ^

But the

Box Office Record

is an institution {Actual)

And its worth as an1 adver-
tising medium is becoming ()
more firmly established with "**
each issue.

Seotember 22. 1923

EXHIBITORS HERALD

Available Attractions

rHIS DEPARTMENT will appear periodically as film publication schedules warrant and
will present full data on attractions not included to date in THE BOX OFFICE RECORD

ASSOCIATED EXHIBITORS

STORMY SEAS, J. P. McGowan, 5— Sea adven-
ture story. Ail.: Arthur W. Donaldson. Dir.
J. P. MoGowan. Rev. 8/25/23.

HARBOR LIGHTS, Tom Moore, Isobel Elson, S
— Love story with sea background. Dir. Tom
Temss. Rev. 8/25/23.

DESTROYING ANGEL. Leah Baird, 6— Com-
edy drama. Au. : Lea Baird. Dir. W. S.
Van Dyke.

TEA — WITH A KICK, sc. 5.950— Satirical com-
edy. Au. : Victor Hugo Halperin. Dir. Erie
C. Kenton. Rev. 9/22/23.

MAN BETWEEN, Allan Forrest, Kittie Brad-
bury, 6 — Northwest melodrama. Au. & Dir.
Finis Fox. Rev. 7/28/23.

IS DIVORCE A FAILURE? Leah Baird, 6.
Romantic adventure spectacle. From "All
Mine," a play by Dorian Neve. Dir. Wallace
Worsley. Pro. A. E. Beck. Rev. 3/24/23.

ALICE ADAMS, Florence Vidor, 7. — Social

struggle of small town girl. Au. Booth Tark-

ington. Dir. Rowland V. Lee. Pro. King
Vidor. Rev. 4/7/23.

HEAD HUNTERS OF THE SOUTH SEAS,
4,387 — Adventures in South Seas. Pro. : Mar-
tin Johnson.

WOMAN WHO FOOLED HERSELF. Mae Al-
lison, Robert Ellis, 5,400 — Chorus girl's rebel-
lion against crooked employers. Au. : Charles
Logue. Dir.: Robert Ellis. Pro.: E. A. Mac-
Manus. Rev. 11/25/22.

FAMOUS PLAYERS-LASKY

LAWFUL LARCENY, Lew Cody, Hope Hamp-
ton. Nita Naldi, Conrad Nagel, 7 — New York
society story. Au. : Samuel Shipman. Dir.
Allan Dwan. Rev. 8/11/23.

HOMEWARD BOUND, Thomas Meighan, Lila
Lee, 6 — Modern sea story. Au. : Peter B.
Kyne. Dir. Ralph Ince. Rev. 8/25/23.

PURPLE HIGHWAY. Madge Kennedy, Monte
Blue, 6.500 — Story of drudge's transformation.
Au. : Luther Reed and Hale Hamilton. Dir.
Henry Kolker. Rev. 8/11/23.

CHEAT, Pola NegTi, Jack Holt, Charles De
Roche, 7 — Modern society drama. Au. : Hector
Turrbull. Dir. George Fitzmauricc. Rev.
8/18/23.

SILENT PARTNER, Leatrice Joy, Owen Moore
6 — Metropolitan domestic drama. Au. : Maxi-
milian Foster. Dir. Charles Maigne. Rev.

9/1/23.

TO THE LAST MAN, Richard Dix, Lois Wil-
son, Noah Beery, Frank Currier. 6 — Zane Grey
Western. Au. : Zanc Grey. Dr. Victor Flem-
ing. Rev. 9/1/23.

SALOMY JANE, Jacqueline Log*an. George
Fawcett, Maurice Flynn. 7 — Au. : Bret Harte.
Dir. George Melford. Rev. 8/11/23.

BLUEBEARD'S EIGHTH WIFE, Gloria Swan-
son, 7 — Picturization of stage farce. Au. Alfred
Savior. Dir. Sam Wood. Rev. 7/7/23.

WOMAN WITH FOUR FACES, Betty Comp-
son, Richard Dix, 7 — Modern crook story with
dope ring background. Au. Bayard Veiller.
Rev. 7/7/23.

CHILDREN OF JAZZ, Theodore Kosloff, Irene
Dalton, Eileen Percy, 6 — Expose of jazz age.
Au. Harold Brighouse. Dir. Jerome Storm.
Rev. 7/14/23.

GENTLEMAN OF LEISURE, Jack Holt, 6—

Comedy-drama centering about adventures of
American spendthrift. Au. John Stapleton &
P. G. Wodehouse. Dir. Joseph Henaberry.
Rev. 7/21/23.

PETER THE GREAT, Emil Jannings, 7— For-
eign production dramatizing life of Peter the
Great. Dir. Dmitri Buchawetzki. Rev. 7/21/23.

HOLLYWOOD, Paramount stock company, 9—
Story of screen struck girl's Hollywood ex-
periences. Au. Frank Condon. Dir James
Cruze. Rev. 8/4/23.

HEART RAIDER, Agnes Ayres, 6 — Romance of
monied young people. Au. Harry Durant. Dir.
Wesley Ruggles. Rev. 7/28/23.

BELLA DONNA, Pola Negri, 7,903— Dramatic
story of Egypt and the Sahara. Au. Robert
Hichens. Dir. George Fitzmaurice. Rev.
4/21/23.

GRUMPY, Theodore Roberts, 6,591 — From stage
play of same name. Au. Horace Hodges-
J. Wigney Percyval. Dir. Wm. DeMille. Rev.
4/14/23.

GO-GETTER. T. Roy Barnes, 7,77 1— Comedy-
drama of live-wire ex-service man's business
success. Au. Peter B. Kyne. Dir. E. H.
Griffith. Pro. Cosmopolitan. Rev. 5/5/23.

TFATL OF THE LONESOME PINE, Mary
Miles Minter, Antonio Moreno, 5,695 — Ken-
tucky mountain storv, from book by John Fox,
Jr. 'Dir. Charles Maigne. Rev. 4/28/23.

PRODIGAL DAUGHTERS, Gloria Swanson,
6,216 — Tale of the jazz craze. Au. Joseph
Hocking. Dir. Sam Wood. Rev. 5/12/23.

TIGER'S CLAW, Jack Holt, 5,297 — Young
American engineer meets adventure in India.
Au. Jack Cunningham. Dir. Joseph Hena-
berry.

YOU CAN'T FOOL YOUR WIFE, Lewis Stone.
Leatrice Joy, Pauline Garon, Nita Naldi, 5,703
— Society drama with Nita Naldi in vamp role.
Au. Waldemar Young. Dir. George Melford.
Rev. 5/12/23.

NE'ER-DO-WELL, Thomas Meighan. 7 — Worth-
less son of wealth's adventures in Panama.
Au. Rex Beach. Dir. Alfred E. Green.

SIXTY CENTS AN HOUR, Walter Hiers, 6
— Comedy-drama built around heroic soda
clerk. Au. Frank Condon. Dir. Joseph Hena-
berry.

RUSTLE OF SILK, Betty Compson, Conway
Tearle, 6,947 — Romance of house maid and
English statesman. Au. Cosmo Hamilton. Rev.
5/19/23.

FOG BOUND, Dorothy Dalton, 8 — Drama
laid in Florida swamps and fogs. Au. Jack
Bechdolt. Dir. Irvin W. Willat.

SNOW BRIDE, Alice Brady, 5,375— Melodrama
laid amid snows of Upper Canada. Au. Sonya
Levien. Dir. Henry Kolker. Rev. 5/12/23.

Three scenes from Mack Sennett's latest
comedy-drama, "The Extra Girl," in
which Mabel Normand is starred.

FILM BOOKING OFFICES

FAIR CHEAT. Dorothy Mackaill, Edmund
Breeze, 6 — Society comedy drama. Au. : Wm.
R. Raud. Dir. Burton King.

HALDANE OF THE SECRET SERVICE.
Houdini, 6 — Mystery drama.. Au. and Dir.
Houdini.

BREAKING INTO SOCIETY, Bull Montana. 6

— Society comedy drama burlesque. Au., Dir.
and Pro. Hunt Stromberg.

LIGHTS OUT, Ruth Stonehouse, Walter Mc-
Grail, 6 — Mystery comedy drama. Au. : Paul
Dickey and Mame Page.

DAYTIME WIVES, Wyndham Standing, Grace
Darmond, 6 — Metropolitan social and business
life drama. Au. : Lenore Coffee .and John F.
Goodrich. Dir. Emile Chautard. Rev. 9/15/23.

MIRACLE BABY Harry Carey. 6— Western
melodrama. Au. : Frank Pierce. Dir. Val
Paul. Rev. 8/11/23.

HUMAN WRECKAGE, Mrs. Wallace Reid,
James Kirkwood, Bessie Love, Robert McKim,

6 — Drama with narcotic evil as background.
Au. C. Gardner Sullivan. Dir. John Griffith
Wray. Rev. 7/14/23.

FLYING DUTCHMAN, W. Lawson Butt.
Walter Long, Nola Luxford, 6 — Story of a
man's search for a faithful wife. Based on
Wagner's musical composition. Dir. Lloyd B.
Carleton. Rev. 7/28/23.

ITCHING PALMS, Tom Gallery, Virginia Fox,
Robert Walker, 6 — Comedy drama of village
life with ex-soldier hero. Au. Roy Briant.
Dir. James Home. Rev. 8/4/23.

MYSTERIOUS WITNESS, Robert Gordon,
Jack Connelley, Elinor Fair, 5 — Western mur-
der mystery story. Au. Eugene Manlove
Rhodes. Dir. Ivor McFadden. Rev. 7/21/23.

MARY OF THE MOVIES, Marion Mack,
Florence Lee, 7 — Novelty story introducing
Hollywood characters. Au. Louis Lewyn.
Dir. John MacDermott. Rev. 6/9/23.

FOURTH MUSKETEER, Johnnie Walker, 6,218.

— Comedy of fight ring manners and social am-
bitions. Au. H. C. Witwer. Dir. Wm. K.
Howard. Rev. 4/7/23.

CRASHIN' THROUGH, Harry Carey, 5,190.

—Western drama. Au. Elizabeth Dejeans. Dir.
Val Paul.

WESTBOUND LIMITED, Ralph Lewis, 7
— Heart interest drama of locomotive engineer.
Au. Emelie Johnson. Dir. & Pro. Emory John-
son. Rev. 5/5/23.

WONDERS OF THE SEA, Lulu McGrath,
5,500. — Undersea picture showing deep sea ex-
ploration, Au., Dir. & Pro. J. Ernest William-
son. Rev. 12/9/22.

REMITTANCE WOMAN, Ethel Clayton, 6.
— Chinese melodrama built around American
in orient. Au. Achmed Abdullah. Dir. Wesley
Ruggles. Rev. 6/2/23.

WHEN LOVE COMES, Helen Jerome Eddy,
4,500 — Romantic story of small town New Eng-
land town. Au. : Ray Carroll. Dir. : Wm. A.
Seiter. Rel. 12/10/22. Rev. 12/23/22.

CAPTAIN FLY BY NIGHT, Johnny Walker,
4,900— Romance of Old California. Au. : John-
stone McCulley. Dir.: W. K. Howard. Rel.
12/24/22. Rev. 12/30/22.

CANYON OF THE FOOLS, Harry Carey. 5,-
128 — Western drama. Au. Eugene Matthews
Hallet. Dir. Val Paul. Pro. R-C. Rev.
2/17/23.

FIRST NATIONAL

ASHES OF VENGEANCE. Norma Talmadge,
Conway Tearle, Wallace Beery, 10 — Costume
play of Sixteenth Century. Au.: H. B. Somer-
ville. Dir. Frank Lloyd. Rev. 8/2S/23.

HER REPUTATION, May McAvoy, Lloyd
Hughes. 7 — Modern newspaper drama. Au. :
Talbut Mundav and Bradley King. Dir. John
Griffith Wray. Pro. Thos. H. Ince. Rev.

9/8/23.

HUNTRESS, Colleen Moore, Lloyd Hughes, 6 —

Western drama. Au. : Hulbert Footner. Dir.
Lynn F. Reynolds. Rev. 9/15/23.

DULCY, Constance Talmadge, 7 — Farce com
edv. Au. : George S. Kaufman and Marc
Connelly. Dir. Sidney Franklin. Rev. 8/18/23.

CHILDREN OF THE DUST, Johnnie Walker,
Pauline Garon, Lloyd Hughes, 6,228 — Romantic
character study. Au. Tristram Tupper. Dir.
Frank Borzage. Rev. 7/7/23.

EXHIBITORS HERALD

September 22, 1923

Creighton Hale, Doris May and Stuart Holmes in an amusing bit of action from
"Tea — With a Kick" (Associated Exhibitors).

BRASS BOTTLE, Harry Myers, Ernest Tor-
rence, Tully Marshall, Ford Sterling, 5— Ara-
bian Night story. Au. F. Anstey. Dir. Mau-
rice Tourneur. Rev. 7/28/23.

SLANDER THE WOMAN, Dorothy Phillips,
Lewis Dayton, 7 — Canadian drama with strong
love theme. Au. Teffery Deprend. Dir. Allen
Holubar. Rev. 7/7/23.

SCARLET LILY, Katherine MacDonald,

— Drama. Au. Fred Sittenham. Dir. Victor
Schertzinger.

FIGHTING BLADE, Richard Barthelmess, ....
— Romantic adventure. Au. Beulah Marie Dix.
Dir. John S. Robertson. Pro. Inspiration.

TRILBY, Andree Lafayette, 8— From stage
play. Au. DuMaurier. Dir. James Young.
Pro. Richard Walton Tully.

CIRCUS DAYS (Toby Tyler) Jackie Coogan,

7 — Juvenile story with circus background.
Au. James Otis. Dir. Eddie Cline. Pro.
Jack Coogan Productions.

PENROD AND SAM, Benny Alexander, 7
— Story of juvenile life. Au. Booth Tarkine-
ton. Dir. William Beaudine. Pro. J. K.
McDonald.

MAN OF ACTION, Douglas MacLean, S— Semi-
crook comedy drama. Au Bradley King. Dir.
James W. Home. Pro. Thos. H. Ince. Rev.

5/26/23.

GIRL OF THE GOLDEN WEST, Sylvia
Breamer, J. Warren Kerrigan, Rosemary
Theby, Russell Simpson, 7 — Western drama
From David Belasco's stage play. Dir. Edwin
Carewe. Pro. James Young. Rev. 6/2/23.

LONELY ROAD, Katherine MacDonald, 5—
Domestic drama. Au. Charles Logue. Dir.
Victor Schertzinger. Pro. Preferred. Rev.
5/12/23.

WANDERING DAUGHTERS, Marguerite De
La Motte, Marjorie Daw, Allan Forrest, 6 —
Story shows revelries of two daughters and
results. Au. Dana Durnet. Dir. James Young.
Pro. Young.

WITHIN THE LAW, Normal Talmadge, 7,000—

Drama from stage play of same name. Au.
Bayard Veiller. Dir. Frank Lloyd. Pro.
Joseph M. Schenck. Rev. 5/5/23.

SCARS OF JEALOUSY, Lloyd Hughes, Mar-
guerite De La Motte, Frank Keenan, Edward
Burns, 6,246 — Brotherhood of hate story. Au.
Anthony E. Rudd. Dir. Lambert Hillyer. Pro.
Thomas H. Ince. Rev. 3/24/23.

BRIGHT SHAWL, Richard Barthelmess, Dor-
othy Gish, 7,426 — Drama of American's adven-
tures in Cuba during Spanish rule. Au. Joseph
Hergesheimer. Dir. John S. Robertson. Pro.
Inspiration. Rev. 5/5/23.

ISLE OF LOST SHIPS, Milton Sills, Anna Q.
Nilsson, 7,425 — Melodrama centering about
mysterious floating outlaw island of dead ships.
Au. Crittenden Marriott. Dir. Maurice Tour-
neur. Pro. Tourneur. Rev. 4/7/23.

FOX

SILENT COMMAND, Edmund Lowe, 7— Inter-
national intrigue with sea background. Au. :

Rufus King. Dir. T. Gordon Edwards. Rev.
9/15/23.

ELEVENTH HOUR, Charles Jones, Shirley
Mason, 7 — Intrigue and adventure. Au. : Lin-
coln J. Carter. Dir. Bernard J. Durning.

Rev. 8/11/23.

HELL'S HOLE, Charles Jones, Maurice Flynn,
Puth ChfTo'd, 6— Ad -mure thrilW. Au. :
George Scarborough. Dir. Emmett J. Flynn.
Rev. 8/11/23.

MONNA VANNA, Paul Wegener, 9— Story of
woman's sacrifice for starving townspeople.
Au. : Maurice Maeterlinck. Dir. Richard Eich-
berg. Rev. 8/18/23.

DOES IT PAY, Hope Hampton, 7 — Domestic
drama. Au. : Beat ice Dovskie. Dir. Charles
Horan. Rev. 9/8/23.

IF WINTER COMES, Percy Marmont, Arthur
Metcalf, Ann Forrest, Virginia Lee, 12 — Pic-
turization of English novel. Au. : A. S. M.
Hutchinson. Dr. Harry Millarde. Rev.
8/11/23.

LONE STAR RANGER, Tom Mix, 5259— West-
ern drama. Au. : Zane Grey. Dir. Lambert
Hillyer.

MAN WHO WON, Dustin Farnum, 5,050—

Drama. Au. : E. Adamson. Dir. William
Wellman.

ALIAS THE NIGHT WIND, William Rus-
sell, 4,145 — Drama. Au. : Yarick Vanardy.
Dir. Joseph Franz.

GUN FIGHTER, William Farnum, 4222—

Drama. Au. : John Frederick.

SOFT BOILED, Tom Mix, 8— A western story
that progresses to and ends in the city. Au.
Edward Moran and J. G. Blystone. Dir. Jack
Blystone. Rev. 8/4/23.

ST. ELMO, John Gilbert, 8 — Drama based on
disappointment in love. Au. Augusta Evans.
Dir. Jerome Storm. Rev. 8/4/23.

LOVEBOUND, Shirley Mason, 5 — Romance of
love and sacrifice. Au. George Scarborough.
Dir. Henry Otto. Rev. 5/19/23.

BOSTON BLACKIE, William Russell, 4,522—
Melodrama based on prison reform. Au. Jack
Boyle. Dir. Scott Dunlap. Rev. 5/19/23.

BUCKING THE BARRIER, Dustin Farnum,
4,566 — Dra,ma. Au. George Goodchild. Dir.
Colin Campbell.

SNOWDRIFT, Charles Jones, 4 617— Drama of
the Yukon. Au. James B. Hendryx. Dir.
Scott Dunlap. Rev. 5/19/23.

MADNESS OF YOUTH, John Gilbert, 4,719—
Story of mystery, love and drama. Au. Geo.
F. Worts. Dir. Jerome Storm.

STEPPING FAST, Tom Mix, 4,608— High speed
drama with western and oriental background.
Au. Bernard McConville. Dir. Joseph Franz.
Rev. 6/2/23.

GOOD-BY GIRLS, William Russell, 4,746 —
Comedy-drama. Au. George Foxall. Dir.
Jerome Storm. Rev. 3/31/23.

THREE JUMPS AHEAD, Tom Mix, 4,854 — Tale

of Western plains. Au. & Dir. Jack Ford. Rev.

4/7/23.

TRUXTON KING, John Gilbert, 6— Drama of
American who saved a throne. Au. George Barr
McCutcheon. Dir. Jerome Storm. Rev. 2/24/23.

BUSTER, Dustin Farnum, 4,587 — Tale of the
West. Au. William Patterson White. Dir.
Colin Campbell. Rev. 3/10/23.

BUCKING THE BARRIER, Dustin Farnum,
4,566 — Alaska wilderness story. Au. George
Goodchild. Dir. Colin Campbell.

LOVEBOUND, Shirley Mason, 5— Drama of
mystery and emotion. Au. George Scarborough.
Dir. Henry Otto.

SNOWDRIFT, Charles Jones, 5 — Northern melo-
drama. Au. James B. Hendryx. Dir. Scott
Dunlap.

TOWN THAT FORGOT GOD, Ben Grauer,
Warren Krech, 8,450 — Story of small town
narrowness. Au. Mr. X. Dir. Harry Millarde.

Rev. 11/18/22.

GOLDWYN

RED LIGHTS, Marie Prevost, Johnnie Walker,
Alice Lake, 7 — Mystery melodrama. Au. : Ed-
ward E. Rose. Dir. Clarence Badger. Rev.

9/1/23.

GREEN GODDESS, George Arliss, Alice Joyce,

6 — Foreign adventure melodrama. Au. : Wil-
liam Archer. Dir. Sidney Olcott. Pro. Dis-
tinctive. Rev. 9/1/23.

SPOILERS, Milton Sills, Anna Q. Nilsson, Noah

Beery, 8 — Alaskan melodrama. Au. : Rex
Beach. Dir. Lambert Hillyer.

SIX DAYS, Corinne Griffith, Frank Mayo,
Myrtle Stedman, 8 — Romantic love story. Au. :
Elinor Glyn. Dir. Charles Brabin.

ETERNAL THREE, Claire Windsor, Hobart
Bosworth, 7 — Dramatic variation of triangle.
Au. and Dir. Marshall Neilan.

ENEMIES OF WOMEN. Lionel Barrymore,
Alma Rubens, 9 — Story of regeneration through
women and war. Au. : V. Blasco Ibanez.
Pro. Cosmopolitan.

IN THE PALACE OF THE KING, Blanche
Sweet, Hobart Bosworth, Pauline Starke, Ed-
mund Lowe, 9 — Fifteenth Century Spanish
romance. Au. : F. Marion Crawford.

THREE WISE FOOLS, Eleanor Boardman,
William H. Crane, Claude Gillingwater, Alec
B. Francis, William Haines, 7 — Melo dramatic
character study with crook angle. Au. Austin
Strong. Dir. King Vidor. Rev. 7/21/23.

LOVE PIKER. Anita Stewart, 6,237— Tale of
money spoiled girl's redemption. Au. Frank
R. Adams. Dir. E. Mason Hopper. Rev.

8/4/23.

VANITY FAIR, Mabel Ballin, Eleanor Board-
man, George Walsh, Harrison Ford, Hobart
Bosworth, Earl Foxe, 7,688 — Screen transla-
tion of Thackeray's novel. Dir. Hugo Ballin.
Pro. Ballin.

SOULS FOR SALE, Eleanor Boardman, Mae
Busch, Frank Mayo, Richard Dix, Lew Cody,
7,864 — Story of Hollywood picture colony, from
Rupert Hughes' novel. Au. & Dir. Rupert
Hughes. Rev. 4/14/23.

BACKBONE, Alfred Lunt, Edith Roberts, 6,821

— Love romance starting in France and ful-
filled in Maine. Au. Clarence Buddington Kel-
land. Dir. Edward Sloman. Pro. Distinctive.
Rev. 5/5/23.
LAST MOMENT, Henry Hull, Doris Kenyon,
Louis Wolheim, 5,442 — Mystery and adventure
starting in New York and moving to schooner.
Au. Jack Boyle. Pro. J. Parker Read, Jr. Rev.
6/2/23.

HODKINSON

RAPIDS, Harry Morey, Mary Astor, 6 — Cana-
dian paper mill town story. Au. Alan Sullivan.
Dir. David M. Hartford. Pro. Ernest Ship-
man. Rev. 7/21/23.

YOUTHFUL CHEATERS, Glenn Hunter, S.700

— Modern story based on jazz theme. Au.
Townsend Martin. Dir. Frank Tuttle. Rev.
6/9/23.

CRITICAL AGE, James Harrison, Pauline Garon,

5 — Romantic adventure. Au. Ralph Connor.
Dir. Henry McRae. Pro. Ernest Shipman.
Rev. 6/9/23.

MICHAEL O'HALLERAN, Irene Rich, Charles
Clary, 7 — From Gene Stratton Porter's novel.
Dir. J. Leo Meehan. Rev. 5/26/23.

RADIO-MANIA, Grant Mitchell, 5,400— Fan-
tastic comedy. Au. : Lewis Allen Brown. Dir.
R. William Neil. Rev. 8/18/23.

DRIVING FOOL, Patsy Ruth Miller, Wilton

Taylor, 6 — Automobile race melodrama. Au. :
W. H. Sturn. Dir. Robert Thornby. Rev.

9/8/23.

MARK OF THE BEAST, Robert Ellis, 6,000—

Psychoanalysis drama. Au. and Dir. Thomas
Dixon.

PURITAN PASSIONS. Glenn Hunter, Mary

Astor, 7,000 — Storv of Salem witchraft. Au.:
Percy Mackaye. Dir. Frank Tuttle.

September 22, 1923

EXHIBITORS HERALD

WHILE PARIS SLEEPS, Lon Chaney. Mildred
Manning, 4,700 — From "The Glory of Love,"
a romance of the Latin Quarter. Pro. Maurice
Tourneur. Rev. 2/10/23.

DOLLAR DEVILS, Eva Novak, Joseph Dow-
ling, 5,600 — Small-town comedy-drama. Pro.
Victor Schertzinger. Rev. 2/24/23.

JUST LIKE A WOMAN, Marguerite De La
Motte, Ralph Graves, S — Comedy-drama. Au.
& Pro. Grace S. Haskins. Dir. Scott Beal-
Hugh McClung. Rev. 3/31/23.

LION'S MOUSE, Wyndham Standing, Mar-
guerite Marsh, 5 — Melodrama. Dir. Oscar
Apfel. Pro. Jollandia Film Corp. Rev. 4/7/23.

MAN FROM GLENGARRY, Anders Randolph,
Pauline Garon, Warner Richmond, Marion
Swayne, 6,000 — Romance of the Ottawa River
lumber camps. Au. Ralph Connor. Pro. Ern-
est Shipman. Rev. 4/28/23.

AFFAIRS OF LADY HAMILTON, Liane Haid,
7,000 — True story of the love affair of Lord
Nelson. Dir. Richard Oswold. Rev. 5/5/23.

METRO

FRENCH DOLL, Mae Murray, 7— Story of
metropolitan life. Au. : Paul Armont and
Marcel Gerbidou. Dir. Robert Z. Leonard.
Rev. 8/18,23.

FOG. Cullen Landis, Mildred Harris, Ralph
Lewis, David Butler, Frank Currier, 6 — Fam-
ily story moving from American small town
to Siberia. Au. William Dudley Pelly. Dir.
Paul Powell. Rev. 7/14/23.

CORDELIA THE MAGNIFICENT, Clara Kim-
ball Young, 6 — Emotional drama. Au. Leroy
Scott. Dir. George Archainbaud. Rev. 5/26/23.

HER FATAL MILLIONS, Viola Dana, 5,390—
Modern farce. Au. Wm. Dudley Pelley. Dir.
Wm. Beaudine. Rev. 5/19/23.

AN OLD SWEETHEART OF MINE, Elliott
Dexter, Helen Jerome Eddy, 6 — Adaptation of
James Whitcomb Riley's poem. Dir. Harry
Garson. Rev. 5/12/23.

NOISE IN NEWBORO, Viola Dana, 6,000—
Story of small-town life. Au. Edgar Franklin.
Dir. Harry Beaumont. Rev. 4/28/23.

SOUL OF THE BEAST, Madge Bellamy, Noah
Beery, Cullen Landis, 5,000 — Story of circus
performer and run-away elephant. Dir. John
Griffith Wray. Pro. Thomas H. Ince. Rev.
4/28/23.

SUCCESS, Naomi Childers, 7,000 — Story of stage
life and stage people. Au. Adeline Leitzbach-
Theodore A. Lieber, Jr. Dir. Ralph Ince. Rev.
4/14/23.

TRAILING AFRICAN WILD ANIMALS, 7,000
— African adventures of Martin Johnson and
party. Rev. 4/28/23.

PATHE

DR. JACK, Harold Lloyd, 5. — Semi-slapstick ro-
mantic comedy. Au. Hal Roach, Sam Taylor,
Jean Havez. Dir. Fred Newmeyer. Pro.
Roach. Rev. 12/23/22.

SAFETY LAST, Harold Lloyd, 7— Thrill com-
edy. Au. Hal Roach, Sam Taylor, Tim Whelan.
Dir. Fred Newmeyer, Sam Taylor. Pro. Roach.
Rev. 3/17/23.

PLAYGOERS

TIPPED OFF, Noah Beery, Tom Santschi.
Stuart Holmes, Arline Pretty, 5 — Intrigue and
adventure melodrama. Au. : Frederick Reel, Jr.

COUNTERFEIT LOVE, Joe King, Marion
Swayne, 6 — Secret service story with counter-
feiting as background. Au. Thomas Fallon &
Adeline Leitzbach. Dir. L. R. Sheldon &
Ralph Ince. Rev. 7/14/23.

PREFERRED

MOTHERS-IN-LAW, Edith Yorke, Ruth Clif-
ford, Gaston Glass, 6,725 — Au. : Frank Dazey
and Agnes Christine Johnson. Dir. Gasnier.
Rev. 8/18/23.

BROKEN WING, Kenneth Harlan, Miriam

Cooper, 6, 216— International melodrama. Au. :
Paul Dickey and Charles W. Stoddard. EHr.
Tom Form an. Rev. 9/8/23.

ARE YOU A FAILURE? Madge Bellamy,
Lloyd Hughes, 5,750 — Comedy drama of youth,
love and struggle. Au. : Larry Evans. Dir.
Tom Forman.

DAUGHTERS OF THE RICH, Gaston Glass.
Ethel Shannon, Miriam Cooper, 6,037 — Society
drama. Au. : Edgar Saltus. Dir. Gasnier.

GIRL WHO CAME BACK, Kenneth Harlan.
Gaston Glass, Miriam Cooper, 6,100 — Drama of
regeneration. Au. : Charles E. Blaney and
Samuel Huskin Golding. Dir. Tom Forman.

APRIL SHOWERS, Colleen Moore, Kenneth
Harlan, 6,350 — Tenement love story. Au. :
Louis D. Lighten and Hope Loring. Dir. Tom
Forman.

DAUGHTERS OF THE RICH, Miriam Cooper,
Stuart Holmes, Gaston Glass, 6 — Love, money
and title conflict. Au. Edgar Saltus. Dir. Louis
Gasnier. Rev. 7/7/23.

POOR MEN'S WIVES, Barbara LaMarr, David
Butler, ZaSu Pitts, Betty Francisco, 6,963—
Triumph of love and poverty over riches and
frivolity. Au. : Frank Dazey and Agnes John-
ston. Dir. : Gasnier. Pro. : Preferred. Rev.
2/17/23.

HERO, Barbara LaMarr, Gaston Glass, Doris
Pawn, 6,800 — Story of moral courage against
physical bravery from stage play. Au. : Gilbert
Emery. Dir.: Gasnier. Pro., Preferred.

SELZNICK

COMMON LAW, Corinne Griffith, Conway
Tearle, Hobart Bosworth, Doris May, 7 —

Society drama. Au. : Robert W. Chambers.
Dir. George Archainbaud. Rev. 9/8/23.

RUPERT OF HENTZAU, Elaine Hammerstein,
Bert Lytell, Lew Cody, Claire Windsor, Hobart
Bosworth, Bryant Washburn, Marjorie Daw,
9,400 — Lavish production of costume character.
Au. Sir Anthony Hope. Dir. Victor Heerman.
Rev. 7/28/23.

CHALLENGE, Dolores Cassinelli, 5,052— Love
story of victory and sacrifice. Dir. Tom Ter-
ris. Pro. Star Productions.

QUICKSANDS, Helene Chadwick, Richard Dix,
6,541 — Melodrama based on governmental fight
against narcotic smugglers. Au. Howard
Hawks. Dir. Jack Conway. Pro. Hawks. Rev.
5/5/23.

OUTLAWS OF THE SEA, Marguerite Courtot,
5,355 — Melodrama based on Florida-Bahama
rum running. Au. & Dir. John Okey. Pro.
John Brunton.

GOOD MEN AND BAD, Marin Sais. 4,015—
Melodrama of the Argentine. Au. & Dir. Wm.
Merrill McCormick. Pro. F. W. Kraemer.

MODERN MARRIAGE, Francis X. Bushman,
Beverly Bayne, 6,000 — Society drama involving
murder mystery. From Derek Vane's novel,
"Lady Varley." Dir. Lawrence C. Windom.
Pro. F. X. B. Pictures. Rev. 4/28/23.

OTHER SIDE, Fritzi Brunette, Pat O'Malley,
6,000 — Drama of divorce with both sides im-
partially sho%vn. Au. Thelma LaNier. Dir. &
Pro. Hugh Dierker.

UNITED ARTISTS

ROSITA, Mary Pickford, 8,700— Eighteenth Cen-
tury drama. Au. : Norbert Falk. Dir. Ernest
Lubitsch. Rev. 9/15/23.

WHITE ROSE, Mae Marsh, Carol Dempster,

Ivor Norvello, Neil Hamilton, 11 — A tragic

story of plain people. Pro. D. W. Griffith.
Rev. 6/9/23.

PADDY (THE NEXT BEST THING), Mae
Marsh, 6 — From Gertrude Page's novel. Dir.
J. Graham Cutts. Rev. 6/2/23. .

UNIVERSAL

SAWDUST, Gladys Walton, 5— Circus and small
town romance. Au. Courtney Riley Cooper.
Dir. Jack Conway. Rev. 7/7/23.

McGUIRE OF THE MOUNTED, William Des-
mond, 5 — Canadian border story. Au. Ray-
mond L. Shrock & George Hively. Dir.
Richard Stanton. Rev. 7/14/23.

LEGALLY DEAD, Milton Sills, 6— Story based
on adrenalin and power to restore life. Au. :
Charles Furthman. Dir. William Parke. Rev.

8/18/23.

DRIFTING, Priscilla Dean, Wallace Beery, 7—

Adapted from stage play. Au. : John Colton
and Daisy Andrews. Dir. Tod Browning.
Rev. 8/25/23.

OUT OF LUCK, Hoot Gibson, 5— Rough and
tumble "gob" story. Au. and Dir. Edward
Sedgwick. Rev. 8/11/23.

SHADOWS OF THE NORTH, William Des-
mond, Virginia Browne Faire, 5 — Northwest
melodrama. Au. : Edison Marshall, Dir. Rob-
ert Hill. Rev. 9/1/23.

WHERE IS THIS WEST? Jack Hoxie, Mary
Philbin, 5 — Western comedy-drama. Au. :
George C. Hull. Dir. George E. Marshall.
Rev. 9/8/23.

CHAPTER IN HER LIFE, Claude Gillingwater,
Jane Mercer, 6 — Story of child's influence, from
Clara Burnham's "Jewel." Dir. Lois Weber.
Rev. 9/15/23.

LOVE BRAND, Roy Stewart, 5— Western ro-
mance. Au. : Adrian Johnson. Dir. Stuart
Paton. Rev. 9/8/23.

BLINKY, Hoot Gibson, 5— Rookie comedy-
drama. Au. : Gene Markey. Dir. Edward
Sedgwick Rev. 8/25/23.

UNTAMABLE, Gladys Walton, 5— Dual person-
ality melodrama. Au. : Gelett Burgess. Dir.
Herbert Blache. Rev. 9/1/23.

THE VICTOR, Herbert Rawlinson, 5— Inter-
national romance with prize ring background.
Au. Gerald Beaumont. Dir. Edward Laemmle.
Rev. 8/4/23.

MERRY GO ROUND, Norman Kerry, Mary
Philbin, George Seigmann, Sidney Bracey,
Maude George, 10 — Love story of Austrian
officer. Dir. Rupert Julian. Rev. 7/14/23.

SELF MADE WIFE. Ethel Grey Terry, Crau-
furd Kent, Phillips Smalley, 5 — Domestic Story
laid in oil town. Au. Elizabeth Alexander.
Dir. Jack Dillon. Rev. 7/28/23.

DON QUICKSHOT OF THE RIO GRANDE,
Jack Hoxie, 5 — Western drama. Stephen
Chalmers. Dir. George E. Marshall. Rev.
6/9/23.

DOUBLE DEALING, Hoot Gibson, 5— Small

town crook story. Au. Henry Lehrman. Dir.

Henry Lehrman. Rev. 6/2/23.
CROSSED WIRES, Gladys Walton, 5— Light,

modern comedy-drama. Dir. King Baggot.

Rev. 5/26/23.
TRIFLING WITH HONOR, Rockliffe Fel-

lowes, Fritzi Ridgeway, 7,785 — Baseball story.

Au. William Slavin McNutt. Dir. Harry A.

Pollard. Rev. 6/19/28.

EXHIBITORS HERALD

September 22, 1923

Frank Mayo in a dramatic incident from the Goldwyn Cosmopolitan production,

"Six Days."

FOOLS AND RICHES, Frank Mayo, 5— Modern
business romance. Au. Frederick Jackson.
Dir. Herbert Blache. Rev. 5/19/23.

WHAT WIVES WANT. Ethel Grey Terry,
Niles Welsh, 5 — Domestic drama. Au. Edward
T. Lowe. Dir. Jack Conway. Rev. 5/12/23.

TOWN SCANDAL, Gladys Walton. 5,000 —

Stage girl's conquest of small-town Purity
League. Au. Frederick Arnold Kummer. Dir.
King Baggot. Rev. 4/28/23.

ABYSMAL BRUTE, Reginald Denny, 7, 000-
Story of prize ring and fighters. Au. Jack
London. Dir. Hobart Henley. Rev. 4/21/23.

BAVU, Wallace Beery, 6,000— Story of Russia
after Czar's dethronement. Au. Earl Carroll
(play). Dir. Stuart Paton. Rev. 4/28/23.

VITAGRAPH

LOYAL LIVES, Brandon Tynan, Mary Carr.
Faire Binney, 5 — Story based on mail carrier's
calling. Au. : Charles G. Rich and Dorothy
Farnum. Dir. Charles Giblyn. Rev. 8/18/23.

MIDNIGHT ALARM, Alice Calhoun, Percy
Marmont, Cullen Landis, 6 — Modern melo-
drama. Dir. David Smith. Rev. 8/25/23.

SMASHING BARRIERS, William Duncan,
Edith Johnson, 5,600 — Former serial' reduced
to feature length. Dir. William Duncan. Rev.
7/14/23.

MAN OF MIGHT, William Duncan, Edith John-

son, 5 — Former serial reduced to feature length.
Dir. William Duncan. Rev. 8/4/23.
MAN NEXT DOOR, Alice Calhoun, James Mor-
rison, 7 — Western comedy drama. Au. Emer-
son Hough. Dir. Victor Schertzinger. Rev.
6/9/23.

PLAYING IT WILD, Edith Johnson, William
Duncan, 5,400 — Western romance. Au. G.
Graham Baker. Dir. William Duncan. Rev.

5/12/23.

MASTERS OF MEN. Earle Williams, Alice Cal-
houn, Cullen Landis, Wanda Hawley, 6,800 —

Drama of the sea. Au. Morgan Robertson.
Dir. David Smith. Rev. 4/21/23.

PRINTER'S DEVIL. Wesley Barry, 5,780—
Small town newspaper comedy drama. Au. :
Julien Josephson. Dir. : William Beaudine.

TIE THAT BINDS, Barbara Bedford, Walter
Miller, 6,702 — Social domestic drama. Au. :
Charles K. Harris. Dir. : Joseph Levering.

GOLD DIGGERS, Hope Hampton, Wyndham
Standing, Louise Fazenda, 7,996 — Comedy
drama of theatrical life. Au. : Avery Hop-
wood. Dir. : Harry Beaumont.

LITTLE JOHNNY JONES, Johnny Hines, 7—
Modern racing melodrama. Au. : George M.
Cohan. Dir. Arthur Rosson. Rev. 9/8-23.

WHERE THE NORT^ BEGINS. Felice Mc-
Tavish. Gabriel Dupre, Rin-Tin-Tin. 6 — Cana-
dian Northwest dog storv. Dir. Chester M.
Franklin. Rev. 9/15/23.

State Rights

AMERICANO (Tri-Stone) Douglas Fairbanks, 5

— Reissue of Triangle production.

BAREFOOT BOY (C. B. C). John Bowers.
Frankie Lee, Sylvia Breamer. Marjorie Daw.
Tully Marshall, 5,800— Comedy drama. Pro.
Mission.

BARGAINS (Burr Nickle) Chrissie White.
Henry Edwards, 5,143 — Australian-English
drama. Au. Edward Irwin. Dir. Henry Ed-
wards. Pro. Hepworth.

BIG STAKES (Elfelt), J. B. Warner, 4,600—
Drama.

BRIGHT LIGHTS OF BROADWAY (Prin-
cipal), Harrison Ford, Edmund Breese, Lowell
Sherman, Tyrone Power, Effie Shannon. 6 —

Country girl's city adventures. Au. : Gerald
Duffy. Dir. Webster Campbell. Rev. 8/25/23.

BROADWAY GOLD (Truart), Elaine Ham-
merstein, 6,800 — Chorus girl romance. Au. : W.
Carey Wonderly. Dir. Edward Dillon. T. Gor-
don Cooper. Rev. 8/11/25.

BROKEN HEARTS OF BROADWAY (Irving
Cummings), Colleen Moore, Alice Lake, Tully
Marshall, Creighton Hale, 6 — Newspaper stage
story. Au. : J. K. MacCurdy. Dir. Irving
Cummings. Rev. 8/11/23.

BROKEN VIOLIN (Arrow) Dorothy Mackaill,
Zena Keefe, 6. Romance intershot with in-
trigue. Au. George Rogan. Dir. Jack Dillon.
Pro. Atlantic. Rev. 4/14/23.

CHASE (Jacob Fabien) sc, 5 — Swiss production
featuring skii running. Rev. 7/24/23.

CRASHING COURAGE (Independent) Mary
Wynn, Jack Livingston, 5 — Mexican border

smuggling story. Au. L. V. Jefferson. Dir.
Harry G. Moody. Pro. Premium.

CRIMSON GOLD (Elfelt), J. B. Warner, 4,500

— Drama.

DANGER (Elfelt), sc, 6,000— Drama.

DETERMINATION (Lee-Bradford), Irene
Tarns, Jene Burnell, 9 — Melodrama. Dir. Joseph
Levering.

DEVIL'S DOORYARD (Arrow) William Fair-
banks, 4,838 — Romantic western adventure. Au.
W. C. Tuttle. Dir. & Pro. Ben Wilson.

EAST SIDE WEST SIDE (Principal) Eileen
Percy, Kenneth Harlan, 6,000 — Adaptation of
staee plav. Dir. Irving Cummings. Rev.
5/5/23.

FLAMING HEARTS (Elfelt), J. B. Warner,
4,300 — Drama.

FLESH AND SPIRIT (Lee-Bradford), Belle
Bennett, 6 — Drama. Dir. Joseph Levering.
Pro. U. S. Moving Picture Corp.

GOLD MADNESS (Principal), Guy Bates Pr=t,

6 — High life melodrama with Northern back-
ground. Au. : James Oliver Curwood. Dir.
Robert Thornby.

GREATEST MENACE (J. G. Mayer) Ann Little,
Wilfred Lucas, Robert Gordon, Jack Livings-
ton, 5,000 — Story portrayed of drug evil. Dir.
Albert Rogell. Rev. 5/5/23.

HER ACCIDENTAL HUSBAND (C. B. C),
Miriam Cooper, Mitchell Lewis, Richard
Tucker, Forrest Stanley, 5,800. — Melodrama
story of fisher folk. Au. Lois Zellner. Dir.

Dallas M. Fitzgerald. Pro. Belasco Produc-
tions.

I LOVE YOU (Tri Stone) Alma Rubens, 5—

Keissue of Triangle production.

LAW RUSTLERS (Arrow), William Fairbanks,
4,939— Western drama. Au. : W. C. Tuttle.
Dir. Lewis King.

LEAVE IT TO GERRY (Grand-Asher). BilUe

Rhodes, Buster Collier, 5,600 — Story of girl's

struggle toward happiness. Au. : Adam Hull
Shirk. Dir. Ben Wilson.

LITTLE GIRL NEXT DOOR (Blair Coan)
Pauline Starke, Carmel Myers, James Mor-
rison, Mitchell Lewis, 6 — Drama of city life
exposing drug traffic and fake spiritualism
Au. Lotus^Weadock. Dir. W. S. Van Dyke.

LITTLE RED SCHOOLHOUSE (Arrow)
Martha Mansfield, E. K. Lincoln, Sheldon
Lewis, Edmund Breese, 6,400— From stage
play Au. Hal Reid. Dir. John G. Adolfi. Pro

Heyl.

LOST IN A BIG CITY (Arrow) John Lowell,
Baby Ivy Warde, 7,119— Melodrama from stage
play. Au. L. Case Russell. Dir. George Irv-
ing. Pro. Blazed Trail. Rev. 1/27/23.

L?„VF TKAP (Grand-Asher), Bryant Washburn
Mabel Forrest, Wheeler Oakman, Mabel Trun-
nel, 5,800— Mystery third degree story. Au -
Evelyn Campbell. Dir. John Ince.

LUCK (Mastodon) Johnny Hines, 6,800 — Melo-
comedy of thrills and laughs. Au. Jackson
Gregory. Rev. 3/31/23.

MARRIAGE MORALS (Weber and North)
Tom Moore, Ann Forrest, 7— Metropolitan

drama. Au. and Dir. Will Nigh. Rev. 9/8/23.

MIND OVER MATTER (Principal), Trixie
Pnganza, Ralph Graves, Clara Horton, 5.—
Modern melodramatic comedy. Au. Mary
Roberts Rinehart. Dir. Ward Lascelle Pro
Lascalle.

MINE TO KEEP (Grand-Asher). Bryant Wash-
burn, Mabel Forrest, Wheeler Oakman, 6 000

Heart interest jealousy drama. Au. : Evelvn
Campbell. Dir. Ben Wilson.

ORPHAN SALLY (Lee-Bradford), Flora Finch
Sidney Mason, 5— Comedy drama. Au. : Maibelle
Meikes Justice. Dir. Edward Hemmer.

OTHER MEN'S DAUGHTERS (Grand-Asher)
Bryant Washburn, Mabel Forrest Wheeler
Oakman. 5,800— Parental hyprocrisy drama.
Au. Evelyn Campbell. Dir. Ben Wilson.

PRODIGAL SON (Stoll), 9— English picturiza-
R°n 6/9 23 s noveI- Dir- A- E- Coleby.

QUEEN OF SIN (Export & Import), Lucy
Doraine, 8,000— Reduced version of 18-reel Ger-
man film entitled "Sodom and Gomorrah." Rev

4/12/23.

RIP TIDE (Arrow) Stuart Holmes, Rosemary
Theby, 6,400— Drama. Pro. Maescher.

SPAWN OF THE DESERT (Arrow) William
Fairbanks, 5,036 — Western drama. Au W C
Tuttle. Dir. & Pro. Ben Wilson.

SPIDER AND THE ROSE (Principal), Alice
Lake, Gaston Glass, 6,800 — California Mexican
drama. Au. : Gerald C. Duffy. Dir. Jack
McDermolt.

SUN DOG TRAIL (Arrow), William Fairbanks,
4,568 — Western drama. Au. : . W. C. Tuttle.
Dir. Lewis King.

SUNKEN ROCKS (Burr Nickle) Alma Taylor,
4,560 — Mystery drama. Au. E. Temple Thurs-
ton. Dir. C. M. Hepworth. Pro. Hepworth.

SUPERSTITION (Lee-Bradford), sc, 5— Comedy
drama. Dir. Allan Dwan.

TANSY (Burr Nickle) Alma Taylor, 5,116 —

Country drama of brotherly love. Au. Tick-
ner Edwards. Dir. C. M. Hepworth. Pro.
Hepworth.

TEMPORARY MARRIAGE (Principal), Ken-
neth Harlan, Mildred Davis, 7 — Flapper drama.
Au. : Gilbert Patten. Dir. Lambert Hillver.
Rev. 8/18/23.

TEMPTATION (C. B. C.) Bryant Washburn,
Eva Novak, June Elvidge, 6,500 — Drama of
restless wives and discontented husbands. Au.
Lenore Coffee. Dir. Edward J. Le Saint. Rev.

5/12/23.

UNCONQUERED WOMAN (Lee-Bradford),
Rubye de Remer, Walter Miller, 5 — Drama.
Au. : John Clymer, Dir. M. Perez.

VOW OF VENGEANCE (Independent) Jack
Livingston, Mary Wynn, 4,950 — Northwest

Mounted Police story. Au. L. V. Jefferson. Dir.
Harry G. Moody. Pro. Premium.

WAY OF THE TRANSGRESSOR (Independent)
George Larkin, Ruth Stonehouse, 5,700 —

Underworld story. Au. Geo. Hiveley. Dir. W.
J. Craft, Harry G. Moody. Pro. Premium.

WOLF MAN (Elfelt), J. E. Warner, 4,300—

Drama.

YOU ARE GUILTY (Mastodon) James Kirk-
wood, Doris Kenyon, 5 — Modern drama of self-
sacrifice. Dir. Edgar Lewis. Rev. 4/21/23.

September 22, 1923

EXHIBITORS HERALD

EASTMAN
POSITIVE FILM

To protect the exhibitor against screening,
unknowingly, film of inferior photographic
quality we make Eastman Positive Film
identifiable. The words " Eastman " "Kodak"
are stenciled in black letters in the trans-
parent film margin. Look for this positive
proof that you are projecting the "film that
carries quality through to the screen."

Eastman Film, both regular and
tinted base, is now available in
thousand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

EXHIBITORS HERALD

September 22, 1923

Chicago Trade Events

Roach Confers With
Country Exhibitors

Reaches Mid-West in His Tour
of United States

Hal Roach, the producer, continuing
his personal tour of the country to get
in direct touch with exhibitors arrived
in Chicago last Thursday.

Mr. Roach is making every large ex-
change centre and key city in the United
States conferring with exhibitors as to
their needs, holding conferences with
Pathe officials in the various territories,
and incidentally looking for new tal-
ent for his seven producing units.

He visited Indianapolis on Friday and
before leaving for the West will cover
Milwaukee, Minneapolis, Kansas City,
Omaha, Kansas City, St. Louis and other
important cities in the central West.

While in Chicago he screened his lat-
est big production "The Call of the
Wild" adapted from the Jack London
'novel. It is an out-of-door story di-
rected by Fred Jackman, and H. O. Mar-
tin, Chicago manager and his assistants
were enthusiastic over the feature.

It is Mr. Roach's purpose to keep in
touch with the exhibitors of the country
to find out what they need in the
way of short subjects and also features,
and he is endeavoring to meet as main-
exhibitors as possible in the various ex-
change centres on his personal tour of
the U. S.

Working on New Theatre

For Highland Park

The new Highland Park theatre,
which will be opened soon by Charles
Miller and A. G. Spencer, is rapidly
nearing completion. This theatre is be-
ing entirely remodeled and when com-
pleted will present one of the coziest and
best equipped theatres in the fashionable
Northside residence district. It will have
600 seats and a new Barton organ is to
be installed.

The theatre is located on Central ave.
in the heart of the business district and
it is expected will be opened about Octo-
ber 15. Marshall Field Company is fur-
nishing the drapes, carpets etc. There
will be plenty of parking space
for automobiles the new proprietors
announce and everything possible
will be provided for the comfort
and safety of patrons. The manager,
whose name will be announced later, is
one of the best known in the theatre
business, with years of experience back
of him.

iWoody Visits Chicago

John S. Woody, general manager As-
sociated Exhibitors, arrived in Chicago
last Thursday and after a conference with
local Manager Harris, left on his visit
to other exchanges. Another Associated
Exhibitors official in town last week was
W. B. Franks, general features sales
manager.

Morris Hellman, president of Reelcraft
Pictures, and his pretty bride are back from
a three weeks' wedding trip through the
Thousand Islands, Atlantic City and eastern
cities. In honor of his return last Monday
his private office was beautifully decorated
with flowers and the popular manager was
greeted with a steady flow of friends all
day.

Orpheum Books Two

More Big Productions

The New Orpheum's season which
opened with the hundred-star (picture
"Hollywood", which ran four weeks and
was followed by Mrs. Wallace Reid's
powerful theme "Human Wreckage,"
which smashed all records by playing to
fourteen thousand dollars in the first
seven days with a seating capacity of
less than eight hundred, begins its fourth
week with no apparent let-up. Follow-
ing "Human Wreckage," Aaron J. Jones
has booked Selznick's "Rupert of Hent-
zau" with a cast including Elaine Ham-
merstein, Bert Lytell, Lew Cody, Mar-
jorie Daw, Bryant Washburn, Hobart
Bosworth, Gertrude Astor, Claire Wind-

JL. McCURDY, manager of the Ran-
• dolph theatre, State and Randolph
streets, has returned from New York
where he attended the premiere of "The
Hunchback of Notre Dame," the big Uni-
versal special.

* * *

Harry Greeman, manager of the Mon-
roe theatre, and his assistant, Connelly,
had their hands full handling the crowds
that tried to get into the Fox theatre on
last Thursday to get a look at Tom Mix.
Mix and his wife were on their way to
New York to attend the Dempsey-Fiipo

S. Thiron, manager of the Byron thea-
tre. Green Bay, Wis., was a Fox exchange
visitor last week.

* * 4

E. D. Keii.man, former newspaper man
of Topeka, Kans., has been appointed ex-
ploitation man for Goldwyn-Cosmopoli-
tan at Minneapolis.

* * *

Max Milder, special representative for
the Fox Film Corp.. was in town last
week.

* * *

Dick Byrnes, formerly with Skouras
Bros., St. Louis, is the new poster artist
at McYicker's theatre.

* * *

Charles L. Glett has been added to
the sales force of the United Artists ex-
change. He will handle the Indiana terri-
torv.

* * *

Among the strangers in town last week
we had Mike Gehrib of the Orpheum the-
atre, Westville, 111., and Neil Duffy of
the Elite theatre. Appleton, Wis.

* * *

Clyde Eckhardt, assistant to the gen-
eral manager, Fox Film Corp., had a sales
conference on Sunday. Sept. 2, which was
attended by all the Chicago Fox salesmen.

* * *

Frank F. Bakth, secretary of the M.
P. Equipment Dealers association, left on
Sept. 5 for an extended trip through the
East. Mr. Barth will visit the various
association members in the Eastern zone,
including Cleveland, Pittsburgh, Harris-
burg, Philadelphia, New York, Boston,
Baltimore, Washington, Charleston, W.
Ya., Columbus, Cincinnati and Indian-

sor, Mitchell Lewis, Irving Cummings,
Josephine Crowell, Adolphe Menjou and
Elmo Lincoln.

When "Rupert of Hentzau" has run
its course, the New Orpheum screen will
find occupancy in D. W. Griffith's long
awaited production "The White Rose."

Jensen Stops Off

E. C. Jensen, assistant to general sales
manager, F. B. O., returned to Chicago
last Friday after a four months' tour of
the various exchanges in the west and
central west. Mr. Jensen said he found
business exceptionally good in the west
and exhibitors are looking forward to a
"bigger and better" season this year
than ever before.

apolis. He expects to return about Sept. 30.

* * *

The operators throughout the Chicago
territory mourned the death of Morey A.
Cohen, wrho died Sept. 2 and was buried
on Sept. 5 at Waldheim cemetery. Mr.
Cohen held the position of examiner of
motion picture operators and was well
known in picture circles. His untimely
death is felt and deeply regretted by all
who came in co.ntact with him, as he was
a credit to his profession.

* * *

More and more of the film people who
like good things to eat are finding the
appetizing lunches served by the Laura
Jacobsen Cafe, on Michigan boulevard,
to their liking.

* * *

George Smith, who sells Fox educational
films, couldn't park his "can" in front of
the Fox exchange one morning last week,
so he put it in front of F. B. O.'s front
door. Jack Sampson, manager of F. B. O.,
found a place for his "fliv" coupe, a dup-
licate of Smith's, in front of the Fox ex-
change when he arrived, and then told
his exchange porter to get busy and give
it a wash and polish. Imagine Smith's sur-
prise when he left for home that night to
find his "Lizzie" all dolled up — the first
wash it has ever had — and Sampson's dis-
gust when he found that the porter had
spent the day washing somebody's else car.
Jack is thinking of billing Smithy for one
wash — 2 bucks.

* * *

R. C. Seery, district manager First Na-
tional, has returned from a two days' trip
to St. Louis, where he was conferring with
Manager Harry Weiss, Sept. 4-5.

* * *

Met Joseph Koppel, manager of Village
theatre. Wilmette, and his pretty bride last
week on State street. Congrats, Joe.

* * *

Harry Weiss, First National's manager,
St. Louis, returned home last week after a
three days' visit and business conference
in Chicago. Harry's brother Billy is now
with Skouras Bros, in their St. Louis ex-
change.

* * *

Harky L. Pitner has joined the St. Louis
office of First National as salesman for the
southern Illinois and southern Missouri
territory. M. G. Kennedy, salesman, re-
signed last week.

j CHICAGO PERSONALITIES j

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Foi/ Should Advertise in

Because —

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The publication that made
the months of March and
September famous.

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Roihacker Film M/g. Co., Chicago, U. S. A.

Warner Brothers present
Johnny Hines in a snappy
Screen version of the big
George M. Cohan stage success,
"Little Johnny Jones.'*
Scenario by Raymond Schrock —
Photography by Chas. E. Gilson —
All Directed by Arthur Rosson —
Art Prints by Rothacker-Aller.

Johnny Hines
in

"Little Johnny Jones*

JOSEPH ALLER.

VICE PRESIDENT

5515 MELROSE AVENUE

HOLLY WOO D.CALIFORNI4

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