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Scanned from the collection of 
Karl Thiede 

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Funded by an anonymous donation 
in memory of Carolyn Hauer 



Vol. XXXI No. 15 

Monday, January 19, 1925 




Looks like 1925. Will be an 
upset. Lots of things happen- 
ing. De Millc and Famous sepa> 
rate. Schwalbe resigns from 
First National. Several new 
stars peeping over the horizon. 

And this is only mid-January. It 
this keeps up for long. There will be 
chaos. Among us folk. Try and 
imagine Famous without De Mille — 
First National without Schwalbe? 
It just can't be done. 

When Robert Lieber talked 
Friday. Of Schwalbe leaving 
First National. He was quite 
overcome. Emotion. Like a 
father seeing his son leave 
home. What a wonderful man 
Lieber is! 

Theater problems. Of all kinds 
To be taken up at Famous Players 
Atlanta meeting. Siiould be very in- 
teresting. Some ideas worth while 
should develop. Hope to know about 
them. And pass them on. 


Awhile ago a concern called Around 
the World Productions started an- 
sniciously. Fine offices. Big plan. 
To take company around the world. 
Make scenes here and there. And al- 
so show industrial films. Of big 
American concerns. In foreign ports. 
Picture folk approached. Actors 
were asked — also actresses — to put up 
a bond, or $5,000 cash, or in some 
way guarantee the promoters. They 
would stick to the trip. 

And the Around the World Pro- 
ductions. Went the way of other 
promotions. The 'phone has been 

But still they come. Another 
, concern which wishes a $300 
guarantee. From professionals. 
Is starting under way. With the 
same idea in mind. It will 
doubtless end in the same man- j 

Carl Laemmle has gone to the, 
Coast. But before starting he ask- 
ed various editors their ideas. On 
what sort of pictures the public wants.^ 
We'll bet the editors do not agree. 

Who can tell what the public wants. 
When the public itself doesn't know. 
Besides if any editor knew. He 
would cease being one. And become 
a producer. 

Leave Italy Soon 

Niblo and Novarro Sail End of Janu- 
ary — Two Assistants to Com- 
plete Minor Scenes in Rome 
Fred Niblo and many of the princi- 
pals of the "Ben Hur" company will 
leave Rome for New York about the 
end of January. Niblo will leave be- 
hind him two assistants who will fin- 
ish up on some minor scenes in which 
Ramon Novarro does not appear. 

It is understood all of the interiors 
will be made in Hollywood, but 
Mctro-Goldwyn officials hope to 
make the chariot race in Rome. The 
Circus Maximus has been completed, 
ready for actual shooting. Novarro 
is slated to return there later. Along 
in Tune, he will start on his starring 
series for Metro-Goldwyn. 

$475,790 in Profits 

For Metro-Goldwyn in Quarter End- 
ing Nov. 30 — Federal Tax Not 

Mctro-Goldwyn Pictures Corp. 
showed a net profit of $475,790 for 
three months ending Nov. 30, 1924. 
This figure does not allow for Feder- 
al taxes. 

A condensed financial statement re- 
veals the following: 

Gross profit $1,645,409 

Operating expense 1,288,946 

Operating profit $356,463 

Other income 119, ,327 

Added to "Ben Hur" Cast 
Rome — Charles Belcher and Gil- 
bert Clayton have been engaged for 
character parts in "Ben Hur." 

1st Nat'l To Make "Paradise" 

A future First National production 
to be made in the East will be "Para- 
dise," by Cosmo Hamilton. 

Net profit before Fed. Tax. .$475,790 

Many At Natl Board Lunch 

The two-day conference of the Na- 
ational Committee for Better Films 
terminated Saturday with a luncheon 
of the National Board of Review at 
the Waldorf at which several hun- 
dred attended. There were a number 
of prominent speakers, from within 
and without the industry. 

Two M. P. T. O. Units Cooperate 

Dallas — Urged on by the non-thea- 
trical issue in both states the M. P. 
T. O. of Texas and Oklahoma have 
decided to cooperate on mutual 
problems. In this particular issue, for 
example, an exchange supplying non- 
theatricals which is declared unfair in 
Texas will automatically be so de- 
clared in Oklahoma. 

New Fox House 

New House for Butterfield 

Detroit — The Butterfield circuit has 
taken over the Regent, Jackson, in- 
creasing the circuit to thirteen. Tbe 
house will be completely redecorated. 

"Blue" Laws Off in Waters, Okla. 
Waters, Okla. — The town has voted 
in favor of pictures on Sunday after- 

Thalberg Here 

Irving Thalberg arrived in town 
from the Coast Saturday. 
-^Edward Bowes denies emphatical- 
ly that two Metro-Goldwyn units 
will be brought East to work. 

Gov't May Form Film Bureau 

Washington— Acting on suggestion 
of the Hays office, the Specialties Di- 
vision of the Bureau of Foreign and 
Domestic Commerce will ask Con- 
gress for sufficient funds to establish 
a department to be devoted entirely 
to motion pictures. 

L. & T. Leases Another 

Chicago — Lubliner & Trinz have 
leased the new theater going un at 
76th St. and Cottage Grove Ave. The 
buildiner is to be completed in Janu- 
ary, 1926. Shapker. Stuart & Co. 
have underwritten a $475,000 bond is- 
sue. This will make four theaters 
that Lubliner & Trinz have under 
construction. The firm is now oper- 
'ating 19 houses. 

Drastic French Ban 

All Prints On Non-inflammable Stock 

by Jan. 1, 1928— Pathe Behind 

the Order 

(Sfccial to THE FILM DAILY) 
Paris — The Minister of the Interior 
has decided that all pictures must be 
nrintcd on non-inflammable stock by 
Jan. 1, 1928. This new order is really 
.m extension of a decree that was sup- 
nosed to become effective the firsf of 
this year. 

The fight for this ruling was waged 
bv the Chambre Syndicale de la 
Cincmatographie. It is the impres- 
sion here that the Pathe organization 
which has always been close to the 
Government was instrumental in this 
move, inasmuch as it is the most im- 
portant non-inflammable producing 
company in France. 

It is expected that the three year 
extension will give exchanges arnple 
time to get rid of their present prints 
and arranee with laboratories for new 
prints. Whether or not the measure 
will be pushed is not known at the 
moment. The first order was per- 
mited to remain dormant. 

To Build Another Academy of Music 

on 14th St.— Shubert Gets the 


It is reported that the Fox organi- 
zation is to build a new Academy of 
Music on a large i ' facing both 
13th and 14th Sts., ;ar the present 
Academy. The Fo> ;ase on the ex- 
isting theater expire soon when it 
will be taken over and renovated by 
the Consolidated Gas Co., as oflficr 

The City, the other Fox theater 
the 14th St. district will pass into 
hands of the Shuberts, accorditig 
report, as a new link in their "su 
way" circuit. The site of the pr 
nosed house is now occupied by f 
American Railway Express Co. T 
new theater will probably be of lar 
seating capacity. 

Tohn Zanft's office could offer 
information regarding the ^ theat _ 
but suggested calling again in about 
a week. 

"Sans Gene" Near Completion 

Contrary to cabled reports appeal i 
ing in a Saturday morning newspaoel V 
it was stated at Famous that produa \ 
tion of "Madame Sans Gene" is pracl ^ 
tically complete. The Paris repprf ' 
declared the company was returnine» 
to America, because of a long stretch V 
of bad weather which held up work \ 
in Paris. The cable may have had 
reference to "The Coast of Folly," 
for which exteriors were supposed 
to be made in France. This will be 
made here in its entirety. 

Adolnh Zukor who sailed Satur- , 
day will arrange first-runs for "Sans 1 
Gene" in important Continental cities. 

Another Unit to Miami ) 

Tom Meighan will make _ "Old . 
Home Week," his next picture in and 
around Miami, beginning the middle * 
of February. He will first soend 
about two weeks vacationing there. 
Lila Lee will be the lead. 

At Miami Studios * 

iSpccial to THE FILM DAILY) > if. 
Miami— Georffe B. Seitz has lease' 
unacc at the Miami studios, HiaV 
vliere he will make "Black Cae. 
Clan," a serial for Pathe. 

Boom'ne: E'»'hibitor for Ce- 

(Sl^cnal to THE FILM DAI \ 

Milwaukee— T. H. Sillimj 

runs ^ string of houses here ' 

the Downer, is beinf? boon/ 

3 vacancv on the Motic*' 

Censor Commission, res' "'^'^ ^^: 

the dcnarture of Leo. ,t ^IT. 

, !• t _ „t tv,^ ' the assets 

former director of the ^^.^^ 

G^^d^"' .'later mJe 

■ age 2) * 




Monday, January 19, 1925 

M* ■ ■ ^^ AUTHOBITY 

M XXXI No. 15 Mondiy, JiD. 19, 1S25 PrieaSCenU 

Copyright 1925, Wid's Films and Film Folks 
Inc. Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y., by 
Joseph Dannenberg, President and Editor; 
J. W. AlicoatCj Treasurer and Business Man- 
ager , Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager. 
Entered as second-class matter May 21, 1918, 
at the post office at New York, N. Y., under 
the act of "March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I. Cen- 
tral European Representative — Internationale 
Filmschau, Prague (Czechoslovakia), Wen- 

Kansas Settles Music Tax 
The American Society of Com- 
posers, Authors and Publishers and 
the M. P. T. O. of Kansas and Miss- 
ouri have arranged a tentative con- 
tract, covering the music tax situa- 
tion. All exhibitors are to take out 
license and part of the the total rev- 
enue thus accruing is to be turned 
over to the exhibitor treasury by the 

Wilson Closes Foreign Deals 

Sering D. Wilson & Co. has sold 
five features with Jack Perrin for 
England, three with Bill Patton for 
Scandinavia and England, "Ace of 
the Law" for Scandinavia, "The Lure 
of the Yukon" for England, six two 
reel "Lightning Comedies" for Great 
Britain and all of Europe and 12 Red 
Head comedies for England and Hol- 

"William Tell" Ready 

Emil Harder's new production, 
"William Tell" is ready for distribu- 
tion, although no deal has been closed 
as yet. Hoey Lawlor is responsible 
for the title work. 

Opens Coast Office 
National Screen Service, Inc., of 
New York, has opened an office in 
Los Angeles. 


220 Wot 42n(l St. 
N«« Yorti. Chick. 4052 
CkUn— CrokaoD, N. Y. 



47 HAVE Your 



IB* Bry. 9377 

In The Courts 

In a suit of Myron Selznick against 
the Owen Moore Film Corp. a default 
judgment for $79,563 has been filed 
in the Supreme Court. He sued for 
$65,000, and $14,063 interest was add- 
ed to the judgment. Selznick alleged 
that he was treasurer and general 
manager of the defendant from June, 
1919 to November, 1922, and that the 
defendant agreed to pay him $500 a 
week during that period, but he re- 
ceived nothing. The papers were 
served on Arthur B. Graham, secre- 
tary of the defendant, but no answer 
was filed. 

Vitagraph To Celebrate 

Next month will be "Vitagraph 
Month," commemorating the 28th an- 
niversary of the company. A sales 
campaign will be conducted. 

Resigns From M. P. T. O. 

(Special to THE FILM DAILY) 

Charlotte, N. C. — James A. Estridge 
has resigned as secretary-treasurer of 
the state M. P. T. O., because of ill- 
ness. Plans perfected in December 
for an organization and membership 
drive are being held back as a result. 

Five First Nationals Completed 

Production on five First National 
pictures has been completed. Three 
were made on the Coast and two in 
Npw York. A sixth is nearing com- 
pletion. "SaTIy," "My Son" and "One 
Year to Live," have been finished on 
the Coast; "I Want My Man" and 
"One Way Street," in New York 

Buffalo Zone Meets Jan. 29 

Buffalo, N. Y.— Members of the 
Buffalo Zone of the M. P. T. O. of 
N. Y. will meet at the Hotel Statler 
on Thursday, Jan. 29. A luncheon 
will precede the meeting. J. H. 
Michael will preside. 

Kelso Theater In Fire 

Kelso, Wash. — The Vogue was de- 
stroyed in a fire that started in the 
local cigar factory. Owners of the 
house contemplate replacing it with 
a fire-proof structure. 

Coast Exhibitor To Tour World 

San Francisco— Joseph Bauer, re- 
tiring owner of the Wigwam, which 
was sold a few days ago to the Gold- 
en State Theater & Realty Corp., will 
leave soon on a tour of the world. 

Levine Back In Chicago 

Chicago — George Levine, of San- 
ford Prod., has arrived back from the 
Coast, visiting principal key cities en 

Nate Furst Back in St. Louis 

St Louis— Nate Furst, temporarily 
in charge of the Sioux Falls branch of 
Universal, is back at his old job, 
covering Central Illinois. 

Buffalo Board Active 

Buffalo, N. Y.— During 1924, 225 
claims involving $72,000 were sub- 
mitted to the Arbitration Committee 
of the Board of Trade. There were 
110 claims settled without going be- 
fore arbitration court. 






ctiorence Wdon 

The GiRt 
op GOLD 

IVUh Malcolm MacCregor, Claire DuBrey, 
Alan Roscoe, Bessie Eyton md Charles French 
OirecUd by .John Ince 

Released by 


New Theaters 

Milton, Ore. — Milton has a new 
theater. Robert Moore, formerly of 
Walla Walla, is the owner. 

Clarendon, Va. — Pendelton & O'- 
Bar have sold the ground at the cor- 
ner of Wheeler Ave. and Wilson 
Blvd. to a local corporation which 
will shortly erect a new $50,000 the- 
ater. It will seat 800 and be ready 
by the Spring. 

St. Petersburg, Fla. — This city's 
first open air theater has opened. The 
house is at First Ave. and First St. 

Waynesboro, Ga. — Local business 
men are planning a theater on Main 
Street to cost $75,000. 

Sign Esther Ralston 

(S fecial to THE FILM DAILY) 
Los Angeles — -Esther Ralston, who 
portrayed Mrs. Darling in "Peter 
Pan" has secured a long-term con- 
tract with Famous. 

Poster Men to Meet Feb. 4 

Milwaukee — The Wisconsin Poster 
Advertising Ass'n will hold its annual 
convention at the Hotel Melford on 
Feb. 4-5. 


New York aad Nortbern New Jersey 

features & Short Subjects 

Writ* Box K109 
care of Film Daily 

71 W. 44lh St., N. Y. C. 

imilllllll BETTER INDEPENDENTS |||||||||||||||| 


Is One of the Stars 


Dave Sohmer Will Be Glad to 

Tell You All About It. 



You all need — What I have. 
Expert publicity and exploitation man, 
with ten active years experience now 
employed, seeks connection in similar 
capacity, or as personal press repre- 
Box No.— K 111. Film Daily, 71 W. 
44th St., N. Y. C. 



Raw Stock for QUALITY 
Soli Distributors: 


45 W«t 45th Street 
N. Y. Bryant 7243 

New York Chicago Hollywood 

Rothacher laboratories 

WILLIAM S. GILL, Eastern Salei Mgr. 
342 Fifth kwt. Tel. Murray HiU 1831 


Is Love Every things 

Smashes All Box Office Records 

at Emery s Majestic, Providence! 

Did you read also how 
Is Love Everything?" smashed 
records for Brill's Strand 
of Far Rockaway and Lorence's ^ 
Bellevue of Niagara Falls? 

An Associated Exhibitors Reiea- w. 

Foreign Rights Gntrolled by 

*^ Murray WGarsson 

45 West 57th Street • New York City 

>: as- 

thing but 

the assets' 

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age 2) * 


One - 
oftherictures on 


^ttaj/wdall rccowbj^ cthe joy 

^eiWatiail/AlldieilC^I that made lawd 

wildTr^^i^^^ i^^ HARRY LECfl 





^ g?°** as any 
picture I have 

seen in 12 years 



CUYi Wa. 


bing famous 







"nffecoTHLP$te:fuicd without 

^ yHjen-Hdiuj Ore/fOHiaH. PortUlHd,Ore. 

'TiCHHy a THat-velcus substitute 
fortkc stuff idr f IZ pcri^tuirt " 

<^musi>uji aMdthrilliHifffyeHKi/ 

a JutudscHicdare'devU" Oftjouj^fuil 







ching but 
the assets! 
/le Utica La,- 
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py^ll^Y Monday, January 19, 1925 

Some Folks Like To 

Ask Questions 

Some Folks Like To 

Answer Them 


1925 FILM 

Invaluable For Reference 

PRICE $5.00 

Free to Film Daily Subscribers 

Ready for Distribution TtllS WEEK 


Monday, January 19, 1925 

On Broadway 

Broadway — "The Dcadwood Coach'' 

Cameo — "Broken Laws" 

Capitol — "Greed" 

Central — "The Dancers" 

Cohan — "Romola" 

Colony— "The Thief of Hagdad" 

Criterion — "The Ten Comnimand- 

Loew's New York — Today — "A 

Sainted Devil" 

Tuesday — "Let Women A!onr, 
and "The Fatal Mistake" 

Wednesday — "Cirro, the Encl'.ant- 

Thursday — "M.iiihattan" 

Friday — "The Foolish Virgin" a:;-! 
"Ten Days" 

Saturday — "So This Is Marriage" 

Sunday — "The Dark Swan" 
Lyric — "The Iron Horse" 
Mark Strand — "Flaming Love" 
Piccadilly — "The Lost Lady" 
Rialto — "Redeeming Sin" 
Rivoli— "The Golden Bed" 
Brooklyn Mark Strand — "Inez from 


Next Week 
Broadway — Not yet determined 
Cameo — "Broken Laws" 
Capitol — "Excuse Me" (tentative) 
Central— "The Dancers" 
Cohan — "Romola" 
Colony — Not yet determined 
Criterion — "The Ten Command- 
Lyric — "The Iron Horse" 
Mark Strand — "A Thief in Paradise" 
Piccadilly — Not yet determined 
Rialto — "The Golden Bed" (tentative) 
Rivoli — "Miss Bluebeard" (tentative) 
Brooklyn Mark Strand — "If I Marry 


Greenway Quits Saxe's Wisconsin 

Milwaukee — Harry Greenway, who 
for several months past has been di- 
recting the publicity for Saxe's Wis- 
consin, has resigned. His post has 
been temporarily filled by George M. 
Pendergast. promotion manager for 
the Saxe enterprises. 

Fire Destroys Mechanicsville Theater 

Mechanicsville. N. Y. — The Strand. 
and seating 1,500. is a complete loss 
by fire. Loss estimated at $250,000. 

Theater in Macomb, 111. Burns 

Macomb, 111. — Fire recently partial- 
ly destroyed the Illinois. 

F. B. O., Minneapolis, Moves 
Minneapolis — The F. B. O. ofifice 
of which M. J. Weisfeldt is district 
manager, has moved into larger tjuar- 
ters, on the entire second floor of the 
new Film Exchange Bldg. 

Loughborough to Write 
James Loughborough has resigned 
as inibiicity director for Principal 
to retire to a farm in .\rkansas where 
he expects to write magazine fiction. 
His successor has not been deter- 
mined upon. 

Gilmore May Produce in Florida 
Bradenton, Fla. — Paul Gilmore 
states he has formed plans for build- 
ing on Anna Maria Key a producing 
center to be known as Oriental City. 
Gilmore will change his property into 
a Japanese landscape and specialize 
in Japanese-American pictures. 

New Camera Process 

Alvin V. Kniechtel, Pathe camera- 
man, claims to have invented a 
"process camera" which produces 
novelty eflfects, now being shown in 
Pathe Review Nos. 1 to 7. The 
"Phantom Ballet," a dancing subject 
is made to appear three times on the 
screen. The camera then has the 
three figures dance in a different 
tempo, after which the figures are 
halted in midair and their actions 

Mid-West Theater Changes 

St. Louis — The following theaters 
are reported as closing down : 

Lnngoote. Ird. Opera House fo- an in 
definite time ; Winona. Mountain View and 
rabcnl. Mo,, clcing for two montlis, T) 
\V. Martina is c'osing houses at Dudley 
Gra.v Ridg-c and Essex. Mo. O, W. Sclial 
ler is clos'ng: his theater at New Haven 
Mo. Olympic theate', C'arksville, Mo 
closed on account of no lights. The Can* 
well. Brunswick. Mo., also the Tsis. ar' 
(-losing; the Little Egypt, Gorham. Ill 
'-^s closed. The following have change 
hands: The Kozy. Pocahontas. Ark., houg' 
hy J. L. Needham, Jr. P. M. Buzan h." 
taken over the .Star from J. B. Hawl. Th 
Holland. Mo. theater has been bought b 
F. F. Booker, and the Gem. Herrick. II' 
's now operated by Mr. Frailey, who ha' 
changed the name to the Palace. 

Lucy Beaumont, who has just com- 
pleted a character part in "The Man 
Without A Country," is here froni 
the Coast. 



Our modern studios (with finest lighting equipment) are located in the heart 
of a state park (4000 acres), 20 minutes from Boston. 

Two stages — 200 ft. x 100 ft. Twenty-five dressing rooms 
Direct Current 


"AMERICA" and other great screen successes came 

out of this region. 



(From Start to Finish) 




PHILIP DAVIS, Treas. MEDFORD (in Greater Boston), MASS. 

Putting It Over 

Here is how a brother exhib- 
itor puts his show over. Send 
along your ideas. Let the other 
fellow know how you cleaned 

Mystery Girl in Prologue 

San Antonio — The Palace put on 
an effective prologue in the nature 
of a leading society lady of this city 
appearing as a "mystery dancer" in 
the prologue to "Sandra." 

In addition to runnin.g slides and 
trailers during the week and using 
framed pictures and lithographs effec- 
tively, the management sought the 
assistance of the newspapers in put- 
ting over the picture. 

False Front Invites Patrons 

El Dorado, Ark. — Manager L. B. 
Clarke, of the Rialto, and .\rthur 
Swanke, exploiteer, erected a false 
front for the theater in order to give 
"The Sea Hawk" a flash when the 
film was shown there. 

A wide entrance-way into the lob- 
by was cut through the beaverboard 
front. On either side of the entrance 
were pasted ,on the beaverboard, the 
Moorish gallease cut from the one- 
sheet poster. Above the ship cut-outs 
was a row of three photographic en- 
largements. Above the entrance arch 
the title of the picture was painted 
and the names of the author and of 


Is. The front was in pale 

and (lark blue, white and black an 
gave the theater a most inviting ap 

The billing consisted of five 24'8t 
ten 6's, ten 3's, fifteen I's and 100 
tack cards. The newspaper adver 
tising campaign was bigger tha 
usual and was carefully worked o 
and graduated. 

A Saturday morning performanc 
for children was put on. 


Helping Exhibitors 

Los .'\ngelcs — "Exhibitorials," put 
lishcd by the local branch of Mctr 
Gdldwyn in a regional paper, an- 
reaching the exhibitors whom thi 
exchange serves, are proving cfTec- 
tive in putting before the exhibitor 
the showmanship angles of the com- 
pany's productions. 

Eddie Ecklcs, maintaining a direc. 
exploitation service for exhibitor! 
from the studio worked out the idea 

One of the current "Exhibitorials' 
is devoted to "So This Is MarriageJ 

Campaign for "Capital Punishment'j 

A direct-to-the-public advertisi 
campaign has been started in the N 
York territory on behalf of "Capi 

Two hundred 24 sheets have 
ready been posted in the business s 
tions. These are all lettered sta 
designed to give a big play to ♦ 
title. Ten thousand one-sheets £ 
an equal number of sniping ca 
are up throughout Greater New Yo 
while 15.000 tags to be hung on do 
knobs, and automobiles are rCTiuVT 



1 For The Best Showman In" Each Territory m 




I His Eighty - Eight American Beauties | 

I The Greatest Box Office Attraction | 



I A Tie-up with personal appearances of | 

I contestants in 88 cities | 


729 7th Avenue 

New York City J 

Telephone Bryant 4616 ,^^ ^'ut 


the assets' 
llllilllllirie Utica Lg,- 
later m^e 
age 2) 



0l» noil in a Knockoat 

^Bctine full of Wano|»/ 

^ ^and the others 

Zi- Undersea dance 
3 ■ ^^ matdi'blomksvs.bmn- 
eUes in one-piece bathing suiis- 
4 -Aitphaic honeymoon 
3 -Sensational shailifi^ 

6 - Electi-ic love tibriUs 

7 - Distinctive direction 


Q- Out-of'dte-otdinaiy stoiy 

in mjrtts& Shu 

Samuel Goldwyn 



^/he George Fitzmaurice 


CMapted FRANCES MAH.ior4 



Doris Kenyon, Ronald Colman. Aileen Pringle, 

Claude Gillingwater, Alec Frances 

Natutallv-you lead vow oupositimi 
xidien yira luive FIKSr lUaiONAirS 
Ltddership Fictutes >^^ <^^^ 

Membert <f Motion Picture Producers tmi Distributors of America Inc.-~WU Hays iVwitten^ 







Vol. XXXI No. 19 

Friday, January 23, 1925 



En route to the Coast 
Of State Street. Chicago. 
Where they show pictures. With 
big flashy boards. And where you 
might think they were big pic- 
tures. Only they're not. Still 
State Street was always that 
kind of a street. In the old days 
all exhibitors made fortunes. 
With these houses. And this 
type of picture. 

It's diflferent now. The big houses. 
Of Balaban & Katz and Jones, Linick 
& Schaefer, downtown. And the 
neighborhood houses. Of these ope- 
rators. And others. Have made for 
an entirely diflferent situation. They 
have educated the Chicago folk. To 
the big, fine type of picture. And the 
big fine type of presentation. 

And they are all making 
money. That's the fine part of 
it. You rarely hear of exhib- 
itors in Chicago losing out. 
The public has been educated. 
And what has been done in Chi- 
cago. Can be done anywhere. There 
isn't a town of from 500 up in this. 
country. In which motion pictures 
are not a necessity. And the exhibit- 
or can make monev If he will work 
in the right way. What is good for 
one town. May .iOt be good for an- 
other. Quoting one of the smartest 
exhibitors in the business, now. But 
they can all be made to pay if the 
exhibitor will work right. And think 

Norma in "Graustark" 

Dimitri Buchowetzki, who- left for 
the Coast yesterday, will begin work 
on the script of "Graustark." in which 
Norma Talmadge will appear. Miss 
Talmadge is now in Rome and will 
return to New York, Feb. 20, before 
departing for the Coast to begin work 
March 10. 

Expect "Blue" Law in Appleton 

Appleton, Minn. — The Sunday show 
question is becoming a lively issue 
here. There is now no Sunday law 
and R. Risch therefore, operates his 
Scenic theater on the Sabbath. This 
is aggravating the "blue" faction. 

Oppose Perkins Bill 

Hays' Spokesmen at Patents Hearing, 
Claim Discrimination and Limi- 
tation of Rights 

(.Special to THE FILM DAILY) 

Washington — Gabriel L. Hess and 
Arthur Weil appeared before the 
Patents Committee yesterday, when 
a hearing on the Perkins Copyright 
Bill was held. They expressed the 
opposition of the industry to this 

They claimed its passage would 
limit the rights of producers and that 
it contained many provisions which 
vi'ere certain to bring about years of 
litigation before their exact scope and 
meaning are interpreted by the courts. 
Another of their objections was based 
on the claim that the bill was badly 

Both Hess and Weil advocated the 
passage of the Dallingcr Bill which 
also has the support of the American 
Federation of Labor. 

One of the features of the morning 
session, which v'as attended by many 
(.Continued on Page 3) 

Price War in Milwaukee? 

Milvv'aukec — O. J. Wooden has cut 
fidmission prices at the Garden to 30 
and 35 cents for the evening and to 
25 cents for the matinee. This leaves 
only one other house, the Alhambra, 
charging over 25 cents for matinees. 
It is believed by some that this is the 
beginning of a price war. Saxe's Wis- 
consin and Strand cut to 25 cent 
matinees several weeks ago, and prior 
to that Asher's Merrill reduced the 
scale to 25 cents. Henry Taylor 
switched his Butterfly from 25 cents 
top to 15 and 10. 

Alf Goulding with M-G 

(Special to THE FILM DAILY) 
Los Angeles — ^Alf Goulding has 
signed a contract with Metro-Gold- 
wyn to direct. His first will be "The 
Girl's Rebellion." 

Ind'p'ts "Throttled" 

So Claims Murray Garsson Who 
Charges "Big Three" With Freez- 
ing Out Small Producers 
Murray M. Garsson, .producer of 
"Broadway Broke," "Is Love Every- 
thing?" and other pictures vesterday 
sent a letter to Will H. Hhvs, ask- 
ing for his intervention in the situa- 
tion facing the independent producer, 
Garsson said competition is being 
throttled by "The Big Three," and, 
although he did not specify what 
companies he meant, the inference 
was clear. 

The communication said, in part: 
"The unfair methods of the big com- 
{Contirmed on Page 3) 

•c« 5 ^nts 

Year Books Today 

Today distribution of the 
begins. This volume contains 
725 pages and weighs three 
pounds. It is a big task. 

If your subscription is paid, 
you will get your copy within 
the next week. Please don't 
'phone about it. We are doing 
our darndest to get to every- 
one first. 

Thanks for the roses. 

Church Invasion 

Talk of 10,000 Non-Theatrical Exhibi- 
tors Entering Field as Active 

Press reports from Oklahoma City 
yesterday quoted John E. Edgerton, 
president of the National Ass'n of 
Manufacturers to the ef?ect that plans 
for the church to enter the picture 
business on a competitive scale, will 
be submitted to all church people in 
the country. 

Edgerton was further credited with 
saying that leaders believe that if the 
church would combat the alleged 
(Continued on Page 2) 

Special Meeting Called 

Fargo, N. D. — To outline a vigor- 
ous campaign against legislation ex- 
pected to be brought up shortly, ex- 
hibitors of North Dakota have called 
a special meeting at the Gardner 
Hotel, Jan. 25. A bill providing for 
a 10 per cent tax on admissions may 
be introduced. 

F. B. O. Coast Convention 

(Special to THE FILM DAILY) 
Los Angeles — Harry Berman and 
Art Schmidt have called a meeting of 
the F. B. O. West Coast managers 
for Monday, Tuesday and Wednes- 
day. There will be a party at Co- 
coanut Grove Tuesday night. 

Split Blue-Prevost Team 

Los Angeles — The team of Monte 
Blue and Marie Prevost, is to be 
split. After their appearance in 
Ernst Lubitsch's new production, 
they will hereafter head their own 
companies for W^arners. Blue's con- 
tract has been renewed. 

"Lost World" in Boston 
Boston— "The Lost World" will 
have its world's premiere at the Tre- 
mont Temple Monday night. 

F. P. Earns $5,350,000 

1924 Close to Record Year — Last 

Quarter Reached Highest Mark 

In History 

A preliminary estini.itc of FamOUs 
Players earnings for 1''''4 the 
figure at $5,350,000. hile ^his is 

not a high record, it is .-y d ^se to 
it. The 1924 earnings af thi high- I 
est in several years. I I 

If the final financial stal. lent bears ' / 
out the total named abo c, it will, 
mean earnings of about $20 a sharc^ 
on the 235,931 shares of c immon oul- i i '. 
standing. This compare:* with earn-A '\ 
ings of $4,245,784, equal lo $14.98 'a • 
share in 1923; $4,110,987 m' • 22 and 
$5,337,129 in 1920. Earninqr.': last year 
were equivalent to over %^\J a share 
on the $8,630,000 in eigltt per cent 
preferred outstanding. 

The general impression in financial 
circles exists that the i.ompany in- 
tends to retire the preferred. 

The last quarter in which net profits 
were approximately $2,450,0^^0, equal 
to almost $10 a share on ''hp J^"^rn/ijB^^^ 
(Continued on Page 3;^B| '^^^\l 

Rowland Denies 

Commenting on a Morn-ng Tel 
graph report that he wouU' s'ccee i 

Robert Lieber as president oi Firs 
National, following the lat^'-r's resig- 
nation in April, Richard A. Kj^vland 
said yesterday: J^J 

"I know nothing about th^B^>ort. 
I hope Mr. Lieber continues j^gresi- 
dent forever, because he is ^|Plog^- 
cal man for the post. Beside i have 
no ambitions in that dirtcti.jjj It's 
one of the regular Wednesdayniorn- 
ing reports that get into circulation in 
this business." 

Break Ground for New Shea House 

Buflfalo — Ground has been broken 
for the new $2,000,000 theater to be 
erected by Mike Shea. It will seat 
3,474 and be completed May 1. 

Buys Foreign Assets 

Colony Pictures Corp. Takes Over^ 
Selznick of Australia — E. J. Doo- 

little President 
Selznick Pictures (.'Vustralia), Ltd., 
have been taken over by the newly- 
formed Colony Pictures Corp., char- 
tered in Albany earlier in the week. 
E. J. Doolittle, former foreign man- 
ager for Selznick here is president 
and Nick Carter, vice-president. 

It developed yesterday that when 
Universal purchased the Selznick as- 
sets, the deal covered everything but 
the Australian company, the assets' 
of which were held by the Utica Lgj- 
vestment Co. Doolittle later m-^t 

(Continued on Page 2) 




TiLXXXINg. 19 Fridf- Hn. 23, 1925 PriciSCiirts 

Copyright 1925, W> i Films and Film Folks. 
Inc. Published D !y except Saturday, at 
71-73 'Vest 44th "■ / New York, N. Y., by 
Joseph DannenbergT Presidetit and Editor; 
J. W. Alicoate, Treasurer and Business Man- 
ager; Maurice D. Rann, Managing Editor; 
Donald M. Mersereau, Advertising Manager : 
Ralph Wilk, Travelling Representative. 
Entered as second-class matter May 21, 1918, 
at the post office at New York, N. Y.. under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St.. New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
^3a Shaftesbury Ave., London, W. I. Cen- 
;ril European Representative — The Film 
Kur'cr, Liopzager Strasse, 39, Berlin. Ger- 
..lapj . Paris Representative — La Cinema- 
tog, aphie Francaise, 50 Rue du Bundy, Paris, 
France. ( 


High Low Close Sales 

East. Kod. ..11534 1145^ 1153/4 4,300 
F. P.-L. .. 97^ 95^ 963^ 5,100 

Do pfd Not quoted 

Film Insp... 10 W% 10 200 
Loew's .... 24 23i/^ 24 600 
Metro-Go'd 19 18^ 19 200 
Pathe ... 46.^ 46.>i A(>V% 50 
Warners Not quoted 

Want Jersey Laws Changed 

Trenton, N. J. — Governor Silzer 
has forwarded to the Legislature a 
communication from Prosecutor Abe 
J. Dav"l of Union County, including 
a pres' ment by the October Grand 
Jury ' ing that Sabbath observance 
laws nodified. It is recommended 

legisla a along this line be in the 
nature of a referendum so that the 
questic may be decided in the va- 
rious communities. 

Beaumont Going Abroad 

(Special to THE FILM DAILY) 
Los Angeles — Harry Beaumont 
sails for Europe upon completion of 
"Rose of the World." on a business 
and pleasure trip. He will look over 
the story field there for Warners. 

Warners Re-Sign Beaudine 
Los Angeles — William Beaudine, 
who directed "Cornered," "The Nar- 
row Street," and the Wesley Barry 
series for Warners, has had his con- 
tract renewed for a long term. 

"The Lady" Opens Sunday 

Norma Talmadge in "The Lady' 
I opens at the Colony, Sunday. 


Survives the long run. 
Distributed exclusively by 


^ A. G. STEEN. Prtildtnt 

Phone 1650 Broadway 

Circle 8981 N. Y. C. 

Buys Foreign Assets 

(Continued from Page 1) 

his deal with the latter organization 
and in that way came into possession 
of the Australian business. 

Carter sails from San Francisco 
on" the 10th of February for a nine 
months' stay in Australia where the 
Selznick company maintains offices 
in Sydney, Melbourne, Adelaide, 
Perth, Brisbane and New Welling- 
ton. Local offices will be opened by 
Doolittle in the Brokaw Bldg., and 
later quarters in London will be se- 
cured. The name of the Australian 
company will probably be changed 
to Colony. 

Deny Backing Drastic Bill 

The New York Civic League, of 
which Canon William Sheafe Chase is 
president, denies that it is the spon- 
sor of the proposed Sunday closing 
bill in Albany which would close the- 
aters on the Sabbath and bring all ac- 
tivities generally to a standstill. The 
Rev. John Ferguson, secretary of the 
Lord's Day Alliance, has made a 
similar denial. 

Lyric, Virginia, Minn. Reopens 

Virginia, Minn. — The Lyric has 
reopened. The house, formerly 
leased by F. and R., is now controlled 
by Clinton-Meyers, who also run the 
Rex. F. and R. have one theater 
here, the Garrick. John Colombo 
owns the Royal, the only other the- 
ater in town. 

Aywon- Arrow in Deal 

Aywon has closed a deal with Ar- 
row for New York and Northern 
Jersey rights on a series of six fea- 
tures starring Wolf Heart, the dog, 
and "Big Boy" Williams. Nathan 
Hirsh leaves for the Coast , tomor- 


Pictorial Clubs, Inc., dealing in non- 
theatricals, have moved to the God- 
frey Bldg. 

Maurice Greenberger, non-theatrical 
distributor, has transferred office 
from 723 7th Ave. to 1540 Broadway. 

"Charley's Aunt" in Chicago 

Chicago — The premiere of "Char- 
ley's Aunt" will take place at the 
Orpheum, following the run of "The 
Thief of Bagdad." This will prob- 
ably be on or about Feb. ISth. 

No Appointment Yet 

Governor Holding Up Mrs. Hosmer's 
Successor to See Fate of Pro- 
posed Censor Repeal Bill 

(By Long Distance 'Phone) 

Albany, N. Y. — Governor Smith 
has taken no action about a successor 
to Mrs. Eli T. Hosmer on the M. P. 

He is inclined to await the fate of 
a censorship repeal bill which will 
be introduced in either the Senate 
or the Assembly soon. There have 
been no developments along these ' 
lines as yet. 

Assemblyman Clayton, father of the 
present law in the Assembly is sure 
the repeal efforts will die. However, 
Simon Adler of Rochester, Republi- 
can leader who last year was a cen- 
sorship advocate, has changed his at- 
titude completely and now favors a 

Lumas to Release Twelve 

Lunias Film that distributes Goth- 
am Prod, will start the new year 
with a second series of six. There 
will be two units shooting by March, 
one in New York and the other on 
the West Coast. Each unit will pro- 
duce a series of six features. 

In The Courts 

(Special to THE FILM DAILY) 
Dayton, O. — Suit for appointment 
of a receiver to take charge of the 
Sigma theater at 926 S. Brown St., 
and for sale of the theater and equip- 
ment in order to satisfy a mortgage 
securing a loan on which $28,583 is 
alleged to be due and unpaid has been 
filed by the Franklin Saving and 
Loan Association. 

Defendants are Margaret L. Hirsch, 
owner of the theater; Robert J. 
Hirsch; Cappel Furniture Co.; Cen- 
tral Engineering Co.; Theater Sup- 
ply Co., inc., of Cleveland; Marquette 
Piano Co. of Chicago; Peter Kuntz 
Lumber Co.; Dayton National Bank; 
and Winters National Bank and Trust 


First Run Specialties 

1600 B'way 

N. Y. C. 





Church Invasion 

(Continued from Page 1) 
dubious quality of many pictures be- 
ing filmed at present, it must enter 
the business on a large scale and on 
a competitive basis. 

"There are 16,000 commercial movie 
houses in America and 25,000,000 per- 
sons pass through them every twentj' 
four hours," he said. "We have at 
our disposal approximately 10,000 
Y. M. C. A. buildings and church 
auditoriums. We propose to turn 
these into motion picture theaters and 
then proceed to produce suitable 

Edgerton is president of the Ameri- 
can M. P. Corp., a non-theatrical or- 
ganization that, at its inception, took 
over Community M. P. Corp., and 
several others of the more important 
operators in that field. 

Clifton Due Back Soon 

Elmer Clifton is due to arrive in 
London this week and after a short 
stay will return to this country. 





Evans Laboratories, Inc. 

Developing — Printing — Titles 
1476— Broadway 

TclaphoiiM Bryant 9SS0-993I 

N«w T«rk ud Nortlieiii New Jersey 

features S Short Subjects 

Writ* Box K109 
car* of Fibn Dailjr 

71 W. 44«h St.. N. Y. C. 

New York CUcago Hollywood 

Rothacker Laboratories 

WILLIAM S. GILL, Eaitem Sales Mgr. 
542 Fiftli ATe. Tel. Murray HUl 1831 


Bmt Stock lor QUALITY 
S»U DUihiulart: 

4/i W*tt 4$th Street 
N. T. Bnrant 774S 


V *~ 


Friday, January 23, 1925 




Oppose Perkins Bill 

{Continued from Page 1) 
prominent figures in the literary 
world, was an attack on the Ameri- 
can Society of Composers, Authors 
and Publishers, by Matthew Woll, 
vice-president of the Federation, who 
accused the Society of double-cross- 
ing the printing industry. The Bill 
under discussion has the support, of 
course, of its sponsor, Congressman 
Perkins, New Jersey and Congress- 
man Sol Bloom, New York. 

Exhibitors in Trouble 

Philadelphia — J. Moscovitz and A. 
Lison, owners of the Star, 31st St. 
and Wharton St., recently held to 
be guilty of appropriating the use 
of short subjects while they were in 
transit, were ordered to pay $1,250 
to the Arbtiration Board. The pay- 
ment will be apportioned among ex- 
changes distributing short subjects. 

Deering Gets New Job 

(Sfecial to THE FILM DAILY) 
Winnipeg — Walter Deering, man- 
ager of the Walker, has been ap- 
pointed manager of the College, one 
of the three houses owned by A. R. 
McNicol, the others being the Ly- 
ceum and the Starland. Deering suc- 
ceeds William White, resigned. 

Rotarians to Treat Kiddies 

(Special to THE FILM DAILY) 

St. Louis— More than 3,000 crippled 
children will attend a special show 
at the Missouri on Feb. 23. The en- 
tertainment has been arranged by 
Herschel Stuart in conjunction with 
the Rotary Club. 

Bill for Booth Sanitation 

Harrisburg, Pa. — A bill is about to 
be introduced into the legislature, 
giving the Industrial Board of the 
Dept. of Labor and Industry greater 
power in regulating the construction 
of projection booths. 

Winnipeg House Broadcasts 

(.Special to THE FILM DAILY) 
Winnipeg — Every Tuesday evening 
the Capitol broadcasts its musical 
program through Station CKY. 


You need a real high 
calibre salesman who is not 
afraid to meet anyone, any- 
where at anytime and really 
intelligently sell for you- 
then you are looking for me 
— you will have to pay me 
well — but it will be worth 
your while. — Box M 237 
c/o Film Daily 
71 W. 44th St., N. Y. C. 

Ind'p'ts "Throttled" 

{Continued from Page 1) 
panics (the motion picture trusts) are 
more throttling to competition today 
than ever before in the history of the 
industry, with the possible exception 
of the old General Film Co. As the 
situation exists, unless an independ- 
ent producer sells his product to one 
of the Big Three, he is shut out of 
the opportunity of having his picture 
gross a revenue sufficient to cover 
the cost of production. 

"This is occasioned, first, by the 
fact that the exhibitors are coerced 
into accepting block bookings of the 
product of the Big Three to an extent 
which leaves them with absolutely 
no open time for independent pictures 
of merit; second, through their own- 
ership of theaters throughout the 
country independent producers are 
frozen out of an opportunity to dis- 
pose of their production. And un- 
less the exhibitor is given some re- 
lief of this same menace, the Big 
Three will, in a short time, drive 
every independent motion picture ex- 
hibitor out of business, as well as 
the independent producer. 

"What little chance the independent had 
in the past to recoup his investment with a 
reasonable profit has been stamped out dur- 
ing the last two years by the tightening up 
of the grip this combination of producer- 
distributor-exhibitor has upon the situation. 
The handwriting is plainly visible upon the 
wall. Within a short time we shall sec a 
combination o£ producer-distributor-exhibitor 
so far reaching and so powerful that com- 
petition will entirely disappear and the public 
will be obliged to take whatever the Big 
Three decides they shall see upon the screens 
of the country — unless some forcible means 
are taken to upset the system. 

"The distributing companies, through 
which independent producers are releasing, 
are finding it more difficult each year to 
survive, and shortly the independent pro- 
ducers will be eliminated from the field en- 
tirely unless immediate steps are taken to 
put an end to the unfair business methods 
whereby the Big Three can continue to de- 
mand all the playing time of the theaters — 
to the exclusion of the independents. I 
know of no other business or industry in 
which this condition would be countenanced. 

"I have given the exhibitors a high grade 
of picture product. But, like other independ- 
ent producers today, I am not encouraged 
to continue unless assured that the grip 
of the prodiicer-distributor-exhibitor com- 
bination can be shaken off and an open field 
restored in which the independent producer 
has a fair opportunity of disposing of his 
product on a basis wherein he can survive. 

"I see no hope of this except through 
Government intervention. But before pre- 
senting the facts to the proper authorities I 
would like an expression from you as to what 
has been done or what will be done to remedy 
a condition which cries aloud for a remedy. 

F. P. Earns $5,350,000 

(Continued from Page 1) 
was the largest quarter in the com- 
pany's history. 

The common reached a high level 
yesterday of 97]/^. The low was 
95^ and the close 96j4 with a turn- 
over of 5,100 shares. 

Stanley Celebrates Next Week 

Philadelphia — The Stanley interests 
are preparing an elaborate program 
for the Stanley, which celebrates its 
fourth anniversary next week. 

Aywon Buys New Series 

Aywon has purchased, through 
Mrs. Cole, New York and Northern 
Jersey rights on a series of six fea- 
tures, produced by Roberts and Cole 
and starring Peggy O'Day and "Big 
Boy" Williams. 

Milwaukee Ministers to Ostracize 

Milwaukee — -Ministers here plan to 
follow in the footsteps of Wisconsin 
club women in banning bad pictures. 
They believe they will kill oflf inde- 
cent pictures with silence. 


Manager for Motion Picttu-e 
Theatre. State age, experience, 
references and salary. Address 
Box S-316, FILM DALY, 71 
West 44th St., New York City. 


Thrilling in Incident! 

in "TEN DAYS" 

Duke Worm Production 

Franchued on Independent Market in Series hy 



723 7th Ave. 

N. Y. C. 


1974 Page St. 

San FrancUco 


Preparation and Actaal Production 
Started on the Following Production! 

"With Kit Carson 
Over The Great Divide" 

"With Buffalo Bill 
On The U. P. Trail." 

"With Sitting Bull 
At The Spirit Lake Massacre" 

"With General Custer 
At Little Big Horn" 

"With Daniel Boone 
Through The Wilderness." 

"With David Crockett 
At The Fall Of The Alamo." 

Stories arid Titles Copyrighted 
All Right* Reserred by 






PJlESENrS ^ ^ 






The fir^st tujo 
comedies of tnis 
^roup of four" 



packed "to over^ 
floxuin^ ujiiK. 
slam-hand action 
and laughs — 
and ujitti a star 

xjjhose name is a 
sure-fire box- 
office magnet. 


Produced hy 


fScUocatlorvai U-tctuAJi^ 






Opins Mtleu 

Theatre "ffwatf-^^l^St 



















The Naf ions finest theatres 


Head this list of 




Albany, N. Y. . . Grand 

Buffalo, N.Y. •: ? '. Olympic 

Schenectady, N. Y, 

r . Proctor's 

Brooklyn, N.Y. 
New York, N. Y. 

R. & R. Circuit 

(5 Theatres) - 

Consolidated Amsnt. 

Circuit (ISTheaeres) 

New York, N. Y. 

Peerless Booking Co. 

18 Theauet) 

Birmingham, Ala. 


Macon, Ga. 

. Southern Ent. 

Sumter, S. C. . 

. Southern Ent. 

Knoxville, Tenn. 

. Southern Ent. 

Greenville, S. C. 

. Southern Ent. 

Montgomery, Ala. . 
Spartanburg, S. C. ? 
Worcester, Mass. '." 
Boston, Mass. T 't 
Anderson, S. C. t 
Decatur, 111. : ? 
Cicero, 111. . l"* 
Chicago, 111. 1 :' 
Indiana Harbor, Ind. 
Dayton, Ohio . 
Cincinnati, Ohio ". 
Cleveland, Ohio 
Toledo, Ohio . " 
Galveston, Tex. 
Houston, Tex. . 
Dallas, Tex. 
San Antonio, Tex. 
Wichita Falls, Tex. 
Denver, Colo. . 


Southern Ent. 
Southern Ent. 
.' Garden 
Horaters Temple 

rally to the Standard o[ the 
industiy s best pictuies ! 

100 % bookings 


Saginaw, Mich. 
Mt. Clemens, Mich 
Detroit, Mich. 
Detroit, Mich. 
Muskegon, Mich. 
Bay City, Mich. 
Battle Creek, Mich 
Indianapolis, Ind. 
New Castle, Ind. 
Logansport, Ind. 
Jacksonville, Fla. 
,Tampa, Fla. 
Miami, Fla. 
Syracuse, N. Y. 
Pawtucket, R. I. 
New Bedford, Mass 
Lowell, Mass. . 
Portland, Me. 
Jackson, Tenn. 
Milwaukee, Wis. 

Mecca Palace 

. Macomb 

Lincoln Square 

Broadway Strand 



. Post 




Southern Ent. 

Southern Ent. 

Southern Ent. 






Southern Ent. 


Aberdeen, S. D. 


Holyoke, Mass. 

. Suffolk 

Pittsfield, Mass. 

Union Square 

Stamford, Conn. 


Bridgeport, Conn. 


Beaumont, Tex. 


New Orleans, La. . 


Muskogee, Okla. 


Oklahoma City, Okla. 


Tulsa, Okla. 


Okmulgee, Okla. 


Sioux City, la. 


McKeesport, Pa. . 


Newcastle, Pa. 




Pittsburgh, Pa. 

Grand and Ritr 

Pittsburgh, Pa. 


Washington, Pa. 


St. Louis, Mo. 


St. Lcuic, Mo. 



Baltimore, Md. 
Washington, D.C. 
Baltimore, Md. 
Baltimore, Md. 
Baltimore, Md. 
Springfield, Mo. 
Springfield, Mo. 
Kansas City, Mo. 
St. Louis,' Mo. . 
Salt Lake City, Utah 
Boise, Idaho .' 

Boise, Idaho . 
Butte, Mont. . ".* 
Butte, Mont. . 
Spokane, Wash. 
Seattle, Wash. 
San Francisco, Calif. 
Los Angeles, Calif. 
Portland, Ore. 
Atlanta, Ga. 

Century and New 





. Jefferson 

. Princess 


'. ".' Rivoli 

? "! Kinema 


r 1 Strand 


. American 

. Clemmer 

. Columbia 



. Columbia 











H-'^^^ ' to« ^^« ^"°'' 


i' Foreign Righu Comiolled _ 
Rm National Pictures Inc. 
\3(13 Madiion Avenue New Wk 


- J 



■ ■f ■■■■■II Mlf •■!■>■■■ 

\bu totally eclipse your competition with 
yj NATJOMM^S Leadership Pictures. 

^. .e Producers tmd 

11 Uo- . n^juUnt 



7Aff brAdstreet 



Vol. XXXI No. 48 

Friday, February 27, 1925 

Price 5 Cents 



And the spirit. That goes with 
it. In anything. Reflected among 
those concerns. Which seem to 
he trying. To get somewhere. In 
the making of pictures. And 
where that spirit lies. Or is to 
be found. The result speaks for 

"Old men for counsel," said the old 
Greeks. And they were right. But 
there is in youth that spirit, that de- 
sire, which makes for activity. They 
call it the "go ahead" in other busi- 

Many earnest young men. 

Are doing five work. In many 

of the important production 

organizations. Thalberg and 

Rapf at Metro; notably. Zeid- 

man at Warners is another; 

Fairbanks breathes the spirit 

of youth at his studio. 

And there are many more. All 

al^'Ut Hollywood. Perhaps Bennie 

Zeidman voices tlie thought better. 

llian many others could. When he 

says: "The enthusiasm which comes 

fi cm working with young people. 

Their desire to do and go. Means 

so much. Here in the Warner studio. 

We have to fight. To hold them 

hpck. Rather than fight to get them 

t(i do. Imagine Lubitsch at 33 — 

Uiat's all he is — and what about the 

others? We have many youngsters 

dcvvn here. They work with tremen 

f'ous incentive." 

.\nd Bennie himself is no gray- 
hc.'irded patriarch. He looks as 
though he had just reached the age 
Where he was i)uying his first Gil- 
lette. For his first shave. 

Just another sign. Of the 
times. In production. Where 
youth is finding its way. A bit 
late, perhaps. But not, thank 
Heavrn, too late. The doors 
were never open wider. For 
new people in production. 

'Frisco Theaters Merge 

(.^fecial to THE FILM DAILY) 
San Francisco — Returning from a 
trip to Honolulu, Louis R. Greenfield, 
controlling a chain of four San Fran- 
cisco theaters and the New Princess, 
Honolulu announces a new company 
has been formed, merging the New 
Princess Theater Co., and the Con- 
solidated .'\musement Co., chain of 
theaters, controlled by Joe Cohen 
who becomes president. The central 
offices are in San Francisco. 

Has Gloria Signed? 

Los Angeles Reports Renewal With 

Famous — No Definite Word 

Available Here 

Gloria Swanson has signed a new 
contract with Famous at $17,500 per 
week, according to a Los Angeles 
dispatch to Universal Service. None 
of the executives at Famous profess- 
ed to know about it yesterday. 

The inside story, as narrated by the 
news association, had it that Gloria 
who is getting $7,500 under her pres- 
ent contract, was going to ask Fa- 
mous for $10,000 per week, but that 
the latter company, taking cognizance 
of competitive offers oflfered $15,000. 
Warner Bros, offered $17,500 and 
then, so the story goes, Aliss Swan- 
son insisted on a like figure from Fa- 

The article declared Will Hays pe/- 
suadcd the Warners to withdra%v 
their offer in order to remove over- 
bidding. However, it is understood 
from a Warner official that they ha\e 
not taken anv such action. 

The First Three Ready 

The first three two-reelers of Hunt 
Miller Western Prod. Inc., are ready 
for distribution. The group will be 
sold state rights through A. G. Steen. 
managing director of Miller and 
Stecn Dist. Inc., 1650 Broadway. 

Oregon Kills Censorship 

(S pedal to THE FILM DAILY) 
Portland. Ore. — A bill nroviding 
for a Board of Censors has been kill- 
ed by the Senate. The bill had pass- 
ed the House. 

Perret Brings "Sans Gene" Here 
Leonce Perret is here from Paris 
ith a print of "Madatne Sans Gen 
He is at the Ambassador. This yfsit 
marks his first here in several vfars 

Convention Date Undetermined 

Minneanolis — The exact date of the 
Northwest exhibitor convention de- 
pends upon the legislation situation 

27 New Theaters 

More Millions Being Poured Into 

Additional Proiects — At 

Scattered Points 

One day's renorts on new theater 
projects yesterday totaled 27. Mil- 
lions of dollars are involved. 

The compilation, found in detail 
herewith, is based on reports appear- 
ing in the current issue of "Engineer- 
(Continued on Page 4) 

Deal On With Hines 

Negotiations With First Nat'l, Often 

Discussed, Now Believed to Be 

Near Consummation 

.\t the annual meeting of First Na- 
tional in .A.pril, one of the production 
matters to be discussed concerns 
Johnny Hines. who is now complet- 
ing the last of a series of three pic- 
tures for state rights distriljution. 

This production is "The Cracker- 
jack" and has been sold under fran- 
chise to state righters, together with 
"The Speed Spook" and "The Earlv 

If a deal with First National should 
be arranged, it would mark the cul- 
{Continued on Page 2) 

"The Coast Of Folly" Postponed \ 
Because of the illness of Gloria 
Snvanson, Famous has postponed 
production of "The Coast of Folly." 
Allan Dwan, who was to have direct- 
ed will make instead "Night Life of 
Nevi' York," an original by Edgar 
yn. Rod La Rocque will have a 
featured role. 

Would Use Censors on Plays 

Albany — Michael Mindlin suggest- 
ed to Governor Smith yesterday the 
M. P. Commission might he used as 
a temporary means of curbing unfit 
stage plays, until some permanent 
agent could be appointed. 

Friedmans Win Test Case 

St. Paul — Friedman Bros., ojierating 
a holding company, have been award- 
ed $800 rental in a test suit agains' 
M. S. Nathan in a controversy grow- 
ing out of a proposed theater now 
razed. ■-^ 

Buys "Forever After" 

Corinne Griffith Prod, have pur- 
chased "Forever .^fter," Alice Brady's 
former play. 

Still Another Bill 

Censors Now Sought in Wisconsin — 
Measure Would Control Adver- 
tising, Too 

{Special to THE FILM DAILY) 

Madison. Wis. — State censorship, 
with provisions in the measure that 
would control posters and other 
forms of advertising matter, is pro- 
vided for in a bill introduced in the 

It appeared for a time that exhibit- 
ors would escape attempts at reform 
legislation at this session, but just be- 
fore expiration of the time set for 
the introduction of bills, .^ssembly- 
(Continued on Page 2) 

Gross, $23,500,000 

That's First Nat'l's 1924 Business- 
Last Year's Profits Reached 
First National grossed $23,500,000 
in 1924 and the net profits for that 
year totalled $1,868,457, according to 
figures contained in the prospectus 
issued in connection with the flota- 
tion of the new $2,500,000 block of 
eight per cent particiiiating first pre- 
ferred stock. 

Some important and interesting in- 
formation came to light yesterday in 
this manner. For example, on the 
basis of the 1924 earnings, the new 
first preferred would be entitled to 
an extra dividend of fl.l7 on each 
share, making total dividends for the 
year $9.17. Average net earnings for 
the past two fiscal years totaled $1,- 
600,390 or Tyi limes the annual eight 
per cent dividend requirements on 
Ijiis new issue. Based on the 1924 

I iContiiiucd on Page 4) 

' Graf in Studio Scheme 

(Special In THE FILM DAILY) 
San Francisco — Max Graf is form- 
ing a new studio company and nego- 
tiating for seven blocks in the Sunset 
district. Graf said among those back- 
ing his company financially were 
Harry I. Stafford, local attorney, and 
a number of Los Angeles producers. 
Graf thinks the establishment of 
this company marks the beginning of 
the long expected shift to San Fran- 

Olean Co. Buys in Rochester 

(Special to THE FILM DAILY) 

Rochester, N. Y. — The Majestic 

has been leased by the Genesee The- 

ilrical Enterprise Inc. of Olean. It 

understood improvements in the 

perty will be made. 

Warner Coming East Soon 
ollywood — Harry M. Warner ex- 
cts to leave for the East Sunday, 
stopping off at 'Frisco, Minneapolis 
and other cities. He will arrive in 
New York March 12. 

Europe Won't Do 

Adolph Zukor Opposes Production 

There — Not to Send Any More 

Units Abroad 

(Special to THE FILM DAILY) 

Indianapolis — The Star publishes a 
LTniversal Service dispatch, quoting 
Adolph Zukor in a Paris interview, 
as follows: 

"It is impossible to make pictures 
in Europe. 

"You can no more make pictures 

{Continued on Page 2) 






Friday, February 27, 1925 

Vgl. XXXI No. 48 Friday. Feb. 27. 192S Price 5 Cents 

Copyright 1925. Wid's Films and Film Folkt 
Inc. Published Daily except Saturday, at 
71-73 West 44th St.. New York, N. Y., by 
Joseph Dannenberg, President and Editor; 
j. W. Alicoate, Treasurer and Business Man 
agcr ; Maurice D. Kann, Managing Editor ; 
Donald M. Mersereau. Advertising Manager; 
Ralph WiUc. Travehng Representative. 
Entered as second-class matter May 21. 1918. 
at the post office at New York, N. Y.. under 
the act of March ji. 1879. Termi (Poitage 
free) United Statet, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St.. New York. N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday. New York. Hollywood. California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman. The Film Renter, 
J3a Shiftsbury Ave.. London. W. I. Paris 
Representative. La Cinematographic Fran- 
caiec. 50 Rue de Bundy. Paris. France. 



High Low Close Sales 

East. Kod... 115 14434 114^ 2,200 

F. P.-L. ... 99y2 98^ 99ys 19,400 

do pfd. ...107^ 10634 107 800 

Film Insp: Not quoted 

Loew's .... 23i/4 23 23 1,200 

Metro.-Gold. 20^ 20?^ 203/i 200 

Pathe 44 43}i 44 225 

Warners ... 16J^ 15% 163^ 1,900 

Still Another Bill 

(Continued from Page 1) 

man Raihle, of Cadott, announced 
the censor measure. 

With the administration having indi- 
cated on a number of occasions that 
it is opposed to appointing numerous 
commissions, the belief prevails that 
the new bill will fail. 

House Nearly Ready for Mt. Vernon 

With the completion of the new 
Gramatan theater, at Roosevelt Sq., 
Mt. Vernon, the town will have four 
theaters. The Homach Construction 
Co., of New York City, is erecting 
the structure, which, when completed, 
will be managed by A. H. Schwartz. 
It is commonly reported Loew will 
operate it. 

Changes in Salt Lake 

(Special to THE FILM DAILY) 
Salt Lake— Jack Hirshman has re- 
signed from the Prod. Dist. Corp. to 
join Universal. 

Dave Frazier, formerly manager at 
Butte for Universal office is now 
working from the local Producers 
Distributing exchange. C. W. Enek- 
ing is now with Greater Features of- 
fice. Formerly with Fox. 


Utmosfin Screen Brilliancy 


Sacramento, Cal. — G r i s s m o n t 
Studios, inc., San Diego. Capital, 
$200,000. Incorporators, H. Wolsten- 
crott, K. May, E. Fletcher, R. Hart, 
and H. Taylor. Attorneys, Sloane & 
S'loane, Watts Bldg., San Diego. 

Albany, N. Y. — Marlor Corp., New 
York. Capital $7,000. Incorporators, 
M. Lorber, J. Elliot and E. Clarke. 
Attorneys, O'Brien, Malevinsky & 
DriscoU, Fitzgerald Bldg., Times 
Square, New York. 

Sacramento, Cal. — Olympic Aud- 
itoiinni, Inc., Los Angeles. Capital 
$400,000. Incorporators, T. Croteau, 
M. Bruce and A. Hooven. Address 
Olympic Auditorium, 627 Story Bldg., 
Los Angeles. 

Sacramento, Cal.— A. B. Willis Pic- 
tures, Inc., Los Angeles. Capital 
vlOO.OOO. incorporators, M. Heyl, H. 
Mumper and K. Anderson. Care H. 
Humper. 417 Bartlett Bldg., Los 

Sacramento, Cal. — Allied Artists 
Bureau, Inc., Los Angeles. Capital 
$20,000. Incorporators. K. Burns, W. 
Griffith and G. Robbins. Attorney, L. 
J. Mayljerg, Lane Bldg., Los An- 

Albany, N. Y. — S. and T. Produc- 
tions, New York. Capital $10,000. In- 
corporators, J. Oppenheimer, E. Hil- 
ton and E. Terris. Attorney, I. Cohn, 
1540 Broadway, New York. 

Albany, N. Y.— Dwight-Deere-Wi- 
man, Inc., New York. Incorporators, 
O. Gustafson, M. Pollard and E. Phil- 
lips. .'Attorneys, Wessen & Wharton, 
34 Pine Street, New York. 

Albany, N. Y. — Kavs Productions, 
New York. Capital $20,000. Incor- 
porators, A. Shever, W. Gutler and 
T. Patchell. Attorney, S. Newman, 
15 Park Row, New York. 

Boston, Mass. — Bristol Studios, 
Inc., New Bedford. Capital $150,000. 
Incorporators, J. Hcaly, S. Rollo and 
L. Yanacek. 

Albany, N. Y.- — Columbia Casting 
Blxchange, New York. Incorporators, 
I. Weiner, Z. Schwartz and S. Sapir. 

Deal On With Hines 

(Continued from Page 1) 
mination of many conferences. As 
a matter of fact, Charles C. Burr was 
outspoken yesterday when asked for 
comment. He declared that the re- 
newed reports regarding Hines did 
not mark further progress than had 
been made previously. "There's no 
secret about the desirability of such 
a deal on my part," said Burr. "I 
have been trying to close with First 
National for three years. I hope 
what you say is right." 

Should the contract be signed, it 
would mean no change in the Hines- 
Burr arrangement. Burr would con- 
tinue as producer and Hines would 
maintain his present organization. 

Laub Busy On Editing 

WiUiam B. Laub is titling and pre- 
paring the Banner Prod. "Daughters 
Who Pay" for the market. He is 
also cutting and titling "The Mad 
Dancer" and will prepare the scenario 
for "Ermine and Rhinestones" for 

Rounds Out First Year 

(Special to THE FILM DAILY) 
St. Louis — Columbia Pictures are 
g( tting ready for a celebration of their 
inst anniversary which will occur in 
March. They are staging a March 

Emory Johnson Resumes Soon 

Los Angeles — Postponing until 
summer his plan to make a produc- 
tion in Norway, which will trace the 
history of maritime growth, Emory 
Johnson, will start work on a new 
production for F. B. O. 

Vitagraph Sold For Abroad 

The Hi-Mark Sales Co. have 
closed a deal with the Jupiter Film 
Corp. for the entire Vitagraph output 
for India, Burma, Ceylon and Japan. 

Europe Won't Do 

(Continued from Page 1) 

in Europe than you can make steel 
at Waukegan. Coal is necessary to 
make steel, and in the same way cli- 
mate and numerous other elements 
are vital to the success of picture 

"Europe can not attain the pitch in 
organization and perfection of Holly- 
wood. My companies henceforth will 
remain in America." 


Charles R.. Rogers presents 
lA B.ENAUD HOFFMAN Pictuiitatioro 




Gladys Hulette, Heniy D, Walthall, Sam DeCtasst 
Robert Cordon, Charles Sellow, Marfiatet Seddon 

c«d Willis Marias 

y(ckascd ptf^ • 


Keith House Starts On New Policy 

(Special to THE FILM DAILY) 
Cleveland— B. F. Keith's East lOSth 
house has started its new policy of 
continuous shows. Price reductions 
were simultaneous with a change of 

Two Additions to Cast of "Soul Fire" 

John Robertson, directing, has add--, 
ed Helen Ware and Walter Long to 
the cast of "Soul Fire," Richard 
Barthelmess' latest. Production at the 
Tec Art 44th St. Studio. 







Survives the long run. 
Distributed exclusively by 


A. G. STEEN. Priildcnl 

Phone 1650 Broadway 

arde 8981 N. Y. C. 


Raw Stock for QUALITY 

Sole Distributors: 


45 West 45th Street 
N. Y. Bryant 7243 


Developing— Printing— Titles 
1476— Broadway 

Telephona Bryant 9330-9331 

Gaieties— Vanities 

Artists and Models 


It's A 

JANS Knockout 

Foreign Rights 

Export and Import Corp. 



GET the women and you'll get 
'em all, say the wise show- 
men. And what a picture "Sack- 
cloth and Scarlet" is for the 
women! A great box-office 
drama of the woman who takes 
and the woman who gives. Su- 
perbly directed by the man who 
made "The White Sister" and 
"Tol'able David." From the 
Red Book serial and best-selling 
novel by George Gibbs. A mar- 
velous cast headed by Alice 
Terry, Dorothy Sebastian, and 
Orville Caldwell. 

Everything here, boys, to make 
money with! 

Paramount Has the REAL HITS! 

Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President 




Friday, February 27, 1925 

Gross, $23,500,000 

(.Continued from Page 1) 

profits, the earnings are sufficient to 
meet dividends nine times over. 

The prospectus states that begin- 
ning April 1, 1926, the first prefer- 
red will be entitled to receive in ad- 
dition to its regular dividend a par- 
ticipation in the amount by which the 
net earnings for the previous fiscal 
year are in excess of $1,500,000 and 
not in excess of $2,500,000, this par- 
ticipation of 8 per cent of such 
excess so long as the outstanding 
amount of first preferred remains at 
$2,500,000. If the amount of out- 
.■^tanding stock varies, the proportion 
of excess earnings to which it is en- 
titled is adjusted, so that the number 
of dollars of additional distribution 

Current and Working Assets: 

Cash on hand 

Inventories — Negatives, positives, accessories and i^roduc- 

tions in progress — Less depreciation 

Acl\-ances to producers — Less reserve 

Loans and notes receivable 

Accounts receivable Domestic and foreign 

Fixed Assets: 

Land, buildings and equipment — Less depreciation 

Cost of franchises — Less amortization 

per share will not be changed. On 
or before July 1, 1926, and annually 
thereafter, the company agrees to 
retire out of surplus 3 per cent of the 
greatest amount of first preferred at 
any time outstanding, such stock to 
be acquired at not over $115 and ac- 
rued dividend by purchase or by call. 
Total assets are placed at $11,189, 
287. Advances to producers total 
$4,183,446. Represented in pictures 
in work and prints are $4,231,777. 
The balance sheet, according to the 
prospectus, shows that the net cur- 
rent and working assets alone amount 
to more than $300 per share of this 
issue of first preferred. The consoli- 
dated balance sheet, as of Dec. 27, 
1924, follows: 







At cost . . 
-At book 

Investments in other conipanies- 
Investments in foreign coinitries 
Fire Insurance Fund: 


U. S. Treasury notes, etc. — At cost 

I)cferrc<I charges 







Current Liabilities: 

Notes payable 

Trade creditors — Accounts payable, accrued lial)ilities. 

Royalties payable to ])roducers 

Federal and state taxes — E.stiniated 

Payments in atlvance of film service, etc 




Fire Insurance Reserve (per contra) 

Capital Stock: 

First preferred — 8% cumulative 

Authorized 40,000 shares — Issued 2'5,000 shares 

Second preferred "A" — 7% cumulative 

Authorized 16,000 shares — Outstanding 11,426 shares 

Second preferred "B" — 7% cumulative after retirement 

of 7.900 shares "A" 

Authorized 10.000 shares — Outstanding 4,434 shares. 

Common — Authorized and issued, 60,000 shares of no par 








27 New Theaters 

(Cnntinued from Page 1) 

ing News Record" and on many re- 
ceived directlv bv THE FILM 

The following are reprinted from 
the engineering publication: 

Coatesville. Pa. — Grand Plaza Corp.. c/o 
C. S. Adams, architect, 2038 Spruce St.. 
which will build four story theater and of- 
fice building on T^incoln Drive has awarded 
contract to J. T. Hallahan. 2313 Walnut St., 
Philadelphia Cost $5C'0.000. 

Concord, N. H.— The Bek Tash Real Es 
tate Co., will seek bids March 6 for temple 
and theater to cost $250,000. C. R. Whitcher, 
814 Elm St., Manchester, architect. 

Dearborn, Mich. — Dearborn Amusement 
Co. R. D. Brown, c/o A. M. Hull, archi- 
tect. 1205 Detroit Savings Bank Bldg., pre- 
paring plans for three story theater on Oak- 
wood Blvd. Cost $200,000. 

Dearborn, Mich.- — E. Schley, architect 1121 
Lafayette Bldg., Detroit is preparing plans 
for two story theater and store building. 
Owner's name withheld. 

Detroit, Mich. — D. T. Nederlander, 11 
(,'ampus Martius having plans drawn by for 
two story theater on Woodward Ave., and 
Six Mile Rd. Cost $500,000. 

Los Angeles, Cal. — Lazar and Son, 2134 
Brooklyn Ave., will build two story and 
basement theater and store building on Brook- 
lyn Ave. 

Milwaukee. Wis. — R. B. Williamson and 
Co., architects at 503 Broadway started 
taking bids yesterday for two storv theater 
on Kinnickinnic .'\ve. Cost $300,000. 

Milwaukee, Wis. — Mai Investment Co.. 376 
East Water St., is having plans prepared by 
Dick nnd Bauer, 811 State St, for two 
storv theater and business building at 27tii 
and Wells Sts. Cost $500,000. 

.San Antonio. Tex. — W. J. Lvtic ot tlii 
Princess is having plans P"enared by A. B 
and B. M, Avres. Bedell Bldg.. and takes 
bids .\pril 14 for four story theater at Hou- 
ston, River and Travis Sts. Cost $1 500,000 

Santa Monica. Cal. — Santa Monica Com 
munitv Theater Guild. 904 2nd St., will 
build $150,000 theater. 

South Pasadena. Cal. — West Coast Thea- 
ters, Inc. Knickerbocker Bldg., Los Aneeles 
which will build two story theater, at Oxley 
and Fair Oaks Ave., lias awarded contract 
to W. G. Reed, 814 Pacific Southwest 
Bldg Long Beach. Cost $165,000. 

Williamsport. Pa. — Chamberlain Amuse- 
ment Co., of Shamokin is having plans pre- 
pared by W. H. Lee. 1505 Race St., Phila.. 
for three story theater and office building 

(Special to THE FILM DAILY) 
Reports received by this publication 

Burlinghama, Wash. 
Burlinghame — Ellis J. Arkush has com- 
pleted final plans for a $250,000 theater. 

Chicago, 111. 
Chicago — C. W. Lampe and the Bergan- 
dahl Engineering Co., are drawing plans for 
a 14 story hotel and 3,000 seat theater to be 
built at 22nd St. and 50th Ave. Work starts 
March 1. 

Work starts March 1 on a 3.000 seat house 
to be built by G. J. Gottschalk and Co., for 
lease by Lubliner and Trinz. It will be 
known as the Congress and will go up at 
the corner of Milwaukee and Rockwell. Cost 
about $2,000,000 

Memphis, Tenn. 

Memphis — Clark Porter is promoting a new 

tlieater for McLcniore Ave. It will be known 

as the Rex and will go up on a site near the 

present house of that name. Capacity, 600. 

Milwaukee, Wis. 

Milwaukee — Three new theaters are plan- 
ned for Milwaukee, bringing the total of an- 
nounced projects up to ten. Heading the 
new list is a $800,000 theater, office and 
store building for Upper 3rd St. The exact 
location has not been revealed, but will be 
between Locust and Lloyd Sts. A. W. Hoff- 
man is preparing plans. The house will 
seat between 1,300 and 1,800. 

A $200,000 house is planned for 35th St. 
and Fond du Lac Ave, by the Keystone In- 
vestment Co., which recently built the Holly- 
wood. According to Sam Pylet the new 
house will seat 1,200. 

The last one is a $125,000 structure for 
the extreme south end of the city. The lo- 
cation is Delaware and Rusk Aves. Peacock 
and Frank are architects and the Badger 
Building Service is behind the project. Seat- 
ing capacity, 750. 

New York 

Meister Builders have leased from Louis 
Kramer, the 1,700 seat theater which Kramer 
will build at Boston Road and Stebbins Ave., 
the Bronx. The total rental, covering 20 
years is about $1,000,000. 

The Ambrose Realty Co.. has purchased a 
plot at 795 8tli Ave., and 305-7-9 W. 48 St., 
upon which a theater will be built. 

Portland, Ore. 
Portland— T. W. McFadden will build a 
$60,000 theater at Division St. and Mar- 
guerite Ave. It will seat 750. 

Sedro Wooley. Wash. 
■Sedro Wooley — C. W. Lederlc is building 
a new house to open May 1. 

Shelby, Mont. 

Shelby — The new Webb has opened. Run- 
ning shows Thursdays and P'ridays. 

Somerville, Mass. 
Boston — The .Strand. Union S(iiiare, Somer- 
ville. has opened. The house scats 1,100. 
Jack Mafann is manager. 

Spokane, Wash. 
.Spokane — Ray Grombacher, owner of the 
Liberty, is reported to have completed plans 
for a new 2,000 seat theater. 

Yazoo City, Miss. 

Yazoo City — The Yazoo will be finished 
April 15. 

Theater Threatened by Fire 
Baltimore — Patrons of the Idl( 
Hour, on North Howard St., receivcc 
a scare when a fire started on the 
floor above the house. The house 
snflered only little damage. 

"Mare Nostrum" Cast Announced 
Rex Ingram, now producing "Mare 
Nostrum" in France and Spain, for 
Metro-Goldwyn, has completed cast- 
ing Among the players are: Alice 
Terry, Antonio Moreno, Millie Inipo- 
lito, Hughie Mack, Dona Cinta, 
Michael Brantford, Rosita Ramirez, 
Michael Floresco, Marcel Lesiem", 
Don Pedro and others. 



Friday, February 27, 1925 

Universal Pictures 

Proving a Sensation on Broad'way! 

Oh Doctor ! 

from Harry Leon Wilson*s famous hook, starring 

Reginald Denny 

Critics Go Wild Over It! 

Vtr Read Any Ne^w York Ne^rspaper Revie^w "^H 

Held Over for Second Week at Piccadilly by Lee Ochs 

coooo o oooooooeoooooooooooocooecoooocccoooooooooccooooooog 

The Last Laugh 

Third Broadway House Fifth Big Clecn-up Week 

Cro^wds Demand It! 

Critics acclaim it!— Cameo holds it over! 

ii9000 00 000 O00OC C & 00 0Oga00O0000CC00000O0CO000O00O00O00O000gC0CO00000C00000O00000O0' D00 00000000O P < a 

LEE OCHS at Smoldcriiig Fires - 
P« S« ^^ PICCADILLY Fifth Ave. Models^nd 

^o^ The Price of Pleasure 

UNIVERSAL has the Pictures — Presented by CARL LAEMMLE | 

on the tigjbt foundation 

A stoTff fhat holds 
the attention every 
minute; Tiiat has heart 
throbs and thrills; That 
cannot fail to entertain. 
A cast of box-office names 
The setting -^ ^ay Paree 

at its gayest. 

THOMAS H. INCE corpokatTon 

k presents 

By Countess deCkambriLTi 

with Jacqueiine logdji, Udsy: As toij 
Clive BrdoK and buster CoUiet: 

Jdapted by . .G. GAEVDNER SULOYAK 
Directed by ■ . . . . .RALPH INGE 
Supervised by . . /.JOHN GRIFFITH WRAY 

<Foi r i^n Higliti Controlled by "^^ 
,"K»i KUJi^o n Avenue Mew York / "^ 

A HxJbt Iflafciondl Viciure 

Mcmbcre ^ Motion Picture Producers and Distributors of America liic.~Wlll Hays fiautent 




Vol. XXXI No. 52 

Wednesday, March, 4, 1925 

Price 5 Cents 



Is there a reason for the activ- 
ity of operations in the theater 

What prompts such interest? 
Inside the lines one hears much 
talk — doubtless gossip — as to 
big deals being set. Openly — 
here and there — are happening 
incidents to indicate that there is 
much going on. 

Yesterday the Universal move — the 
taking over of the Sparkes chain in 
Florida — developed. R. H. Cochrane's 
comment might be considered as pro- 
vocative. "Bob" Cochrane rarely 
breaks into the public eye. It isn't his 
way. And then on top of this comes 
the report. From Kansas City. That 
the Newman houses may go to Fa- 

And there is another move 
going on — two in fact — which 
concern houses in the Central 
and Far West. Which — if 
either should develop — would 
cause considerable comment. 
And a great deal more idle 

Operators of some of the largest 
chains are strengthening their line-up. 
The Fitzpatrick-McEIroy chain. With 
headquarters in Chicago. Will doubt- 
less have nearly 60 houses. In their 
circuit. By the Summer. Another 
large and important chain in the same 
section. Will have over 150 by the 
end of the summer. So it is said. 
Finklestein and Rubin are taking in 
more and more houses in their sec- 

i- 1 tion. So it goes. All over. West 
Coast will add about 20 more by the 

: Summer. 

I There seems to be an epidemic of 
theater building and buying. Obvious- 
ly many theaters make considerable 
money. Obviously the operator of a 
chain of ten houses. Can "talk turkey" 
to the seller — the producer — much 
stronger than where an exhibitor 
owns one or two houses. And the 
ratio increases. As the holdings 

Spring and summer, 1925, 
promises to mark heavily. The- 
ater operations and activities. 
And it might be well. It certain- 
ly will be good business. To 
keep a weather eye on these 
movements. Many people think 
they mean much more. Than 
surface indications warrant. 

Off Atlanta Board 

Progress, Enterprise and Eltabran 

Quit Film Board — Dissatisfied 

With Present Methods 

Atlanta — Progress Pictures, Enter- 
prise Dist. Corp. and Eltabran Film 
Co., have resigned as members of the 
Film Board of Trade. The reasons 
are summed up by a statement is- 
sued by Arthur C. Bromberg of 
Progress, who said: 

"It is not an institution of fairness 
and justice to the exhibitor or to the 
distributor, other than a few distrib- 
(Coniinued on Page 6) 

$50,000 for an Idea 

The current issue of "Liberty" 
magazine announces it will pay $50,- 
000 for an idea for a story and that 
Famous will produce it in film form. 
The judges will be a Committee of 
three — one appointed by "Liberty," 
another by Famous, and the third, an 
experienced author. 

Exhibitors will observe that they 
and their families are permitted to 
compete, and it is expected by "Lib- 
erty" magazine that some valuable 
ideas will come from the theater 

Fighting Oshkosh's Free Shows 

(S fecial to THE FILM DAILY) 
Oshkosh, Wis. — Appearing before 
the board of education at a special 
meeting, exhibitors protested against 
the showing of free pictures at the 
city's recreational centers in competi- 
tion with the theaters who pay larger 
taxes to the citv. No action was taken. 

Atlanta to Dine Loew 

(Special to THE FILM DAILY) 
Atlanta — -The industry generally is 
cooperating in completing plans for 
a dinner to be tendered Marcus Loew 
at the Biltmore Friday night. E. A. 
Schiller will also be an honored guest. 

Back on Coast 

(Special to THE FILM DAILY) 
Los Angeles — J. D. Williams and 
C. L. Yearsley of Ritz-Carlton are 
again here from New York. 

Trial Friday 

Elizabeth Managers Out On $200 

Bail — Final Decision Will 

Affect Entire State 

(Special Phone to THE FILM DAILY) 

Elizabeth, N. J. — The five theater 
managers who were indicted last week 
for violations of the vice and immor- 
ality law appeared before County 
Judge Stein yesterday and pleaded 
not guilty. Each was freed after sup- 
(Continued on Page 6) 

After Product 

First Nat'l Ready to Consider Inde- 
pendent Pictures, Says R. A. Row- 
land — En Route East 

(Special to THE FILM DAILY) 
Los Angeles — Richard A. Rowland 
left for New York yesterday. Before 
his departure, he said he expected 
shortly to announce titles of a num- 
ber of new vehicles for next year. 

He had some interesting remarks 
to make about First National and In- 
ependent producers. "First National," 
he said, "is eager to consider the out- 
put of all independent producers and 
(Continued on Page 6) 

100 Dubious Stories Rejected 

(Special to THE FILM DAILY) 

Chicago — The Tribune, interview- 
ing Will H. Hays, touches on the 
self-censorship imposed by members 
of the M. P. D. A. and then quotes 
Hays as follows: 

"More than 100 questionable books 
and plays have been kept from the 
screen voluntarily by our members 
by this reasonable method. No cen- 
sorship could bring these results." 

Show "Greed' to Grown-Ups Only 

(Special to THE FILM DAILY) 
Calgary — For the premiere of 
"Greed" at the Palace objections 
were raised, principally from the Cal- 
gary Child Welfare Ass'n on the 
ground that the picture was not suit- 
able for juveniles. Ray Tubman, man- 
ager agreed not to admit any child 
under the legal age. The picture had 
been passed by the provincial censor 

Comerford Buys in Mauch Chunk 

(Special to THE FILM DAILY) 
Scranton, Pa. — The Comerford 
Amusement Co., will take over the 
Mauch Chunk O. H. in Mauch Chunk, 
April 1. The present structure may 
be razed and a large new theater 

Goldwyn Due Today 

Samuel Goldwyn returns today from 
a three months' trip through Europe 
on the Olympic. 

In Theater Deal? 

Doug and Mary Reported Financially 

Interested in New House in 

Eau Claire 

(Special to THE FILM DAILY) 
Eau Claire, Wis. — The Leader pub- 
lishes the following: 

"A wire was received here that 
Douglas Fairbanks and Mary Pick- 
ford, United Artists, had subscribed 
to a substantial block of bonds in the 
(Continued on Page 6) 

"U" Seeks Reaction 

Instructs Sales Force to Advise on 

Practicability of Railway Express 


The sales force of Universal has re- 
ceived instructions from the home of- 
fice to investigate whether the dis- 
tribution plan of the Railway Express 
Film Transport Co., can be applied 
in a national way and to the advan- 
tage of that company. 

It is understood that R. H. Coch- 
rane has evidenced considerable in- 
terest in the scheme for centralized 
distribution but that he intends pro- 
ceeding very carefully before even 
considering a definite decision. 

Relative to the general meeting of 
producers and distributors to discuss 
the detailed plan, it is declared that 
no date has as yet been set. The 
sponsors of this new distribution, in- 
cluding Robert E. M. Cowie, presi- 
dent of the American Railway Ex- 
press Co. and Walter W. Irwin, are 
known to be moving slowly and are 
not displaying any anxiety to rush 

Small-Town Houses 

Sparks Chain, Acquired by Universal, 

in Prosperous, Thriving Florida 


It is understood that although Uni- 
versal has not yet taken possession of 
the Sparks circuit of Florida houses, 
the terms of the purchase have been 
agreed upon and only final formalities 

The theaters, totaling between 17 
and 19 are not in large cities but 
Florida towns that are in thriving, 
growing communities. The houses 

Beacham, Grand, Phillies, Ameri- 
(Continued on Page 6) 

50 From F. B. O. 

F. B. O. will release 50 pictures 
this year. John Brownell, Eastern 
scenario editor is back from the Coast 
where he lined up a number of new 

The company will distribute "White 
Fang," a Strongheart film in the Uni- 
ted States, Canada and on the Con- 

More Optimism 

Paul C. Mooney, vice-president of 
Prod. Dist Corp., back from a tour of 
the northern half of the country re- 
ports those who have really good pic- 
tures have little or no grounds for 

"I look forward to an exceptionally 
prosperous spring and summer. The 
(Continued on Page 6) 


Wednesday, March, 4, 1925 


Vol. XXXI No. 52 Wednesday, March 4,1925 Price 5 Cents 

Copyright 1925. Wid's Films and Film Foiki 
Inc. Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y., by 
Joseph Danuenberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Man 
ager; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager; 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918, 
»t the post office at New York, N. Y., under 
the act of March j, 1879. Termi (Poitage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredmsn, The Film Renter, 
S3a Shaftsbury Ave., London, W. I. Paris 
Representative, L» Cinematographie Fr»n- 
caise, 50 Rue de Bundy, Paris, France. 


High Low Close 


East. Kod. . 112^ 112>4 lU-yi 


F. P.-L. ... 102% 101 101^ 


do pfd. .. 107^ 106.>4 lOe-K 


Film Insp. . 8^4 8^ 8)4 


Loew's 23^4 234 23^ 


Metro-Gold. 201/^ 20-^ 20/. 


Pathe 45^ 43 43 


Warners ... 15^ 15 15 


do "A" .. 16^ l5Ji 164 


$450,000 Brooklyn House 

Shampan & Shampan, architects, 
are preparing plans for a theater to 
he erected on the east side of 7th Ave. 
from 81st St. to 82nd Sts., Brooklyn. 
It will have a seating capacity of 2,000 
and will be built up by the Fein 
Realty Co., Inc., at a cost of $450,000. 

Illinois Town Goes "Blue" 
Oregon, 111. — This community has 
voted against Sunday shows. Oregon 
is the county seat for Ogle county. 


220 West 42nd St. Corpo ration 
New York, Chick. 40S2 
Cables— Gfokano, N. Y. 

When you think of 


you are thinking of 

S T E B B I N S 

Specialieta in Motion Picture 

and Theatrical insurance for 

the past fifteen years. 

Arthur W. Stebbins & Co., Inc. 
1540 Broadway N. Y. C. 

Bryant 3040 

Many Promotions at "U" 

Several promotions and changes 
have been made in Universal. W. E. 
Truog, former district manager of 
Goldwyn is an assistant sales di- 
rector, for territory including St. 
Louis, Omaha and Des Moines. 

Walter J. Price has been transferred 
from Washington to Philadelphia, 
.succeeding M. \'. Landow, resigned. 
M. Epstein goes from New York to 
Washington and Ely Epstein becomes 
assistant to Price. Lou Hess has been 
promoted from manager at Portland 
to St. Louis, to replace E. L. Alper- 
son, resigned. George E. Jackson 
takes Hess' place. 

Julius Singer has been called from 
.Albany to the home office for a posi- 
tion in the sales promotion depart- 
ment. His place has been taken by 
S. Wittman, formerly of Philadelphia. 
H. Harsha has taken over the Sioux 
Falls office while up in Canada, R. A. 
Scott, formerly in \'ancouver, has 
been promoted to be Western Cana- 
dian manager. H. C. Borger, of 
Cleveland, is now assistant manager 
there, and Harold Weinberger of 
Pittsburgh, has take over similar 
reins in Pittsburgh. 

Universal Stages Studio Party 

Universal yesterday introduced 
Glenn Hunter and Edna ^lurphy to 
newspaper folks. They are appearing 
in "Once a Pedlar," Universal's 
first Eastern-made picture in eight 
years. The usual pictures were 
snapped at the Fox studio after which 
the "party ate lunch and so on. 

Favors "Blue" Missouri Sundays 

Jefferson City. Mo. — A drastic Sun- 
lay closing law has been introduced 
in the House by Dr. Richard Ray of 
Kansas City who confesses he has a 
grudge against baseball but has in- 
cluded other anuisements in his at- 
tack. His bill would prohibit Sun- 
day motion pictures, vaudeville, base- 
ball and similar games. 

Booked Into the Cameo 

"William Tell" goes into the Cameo 
late this month, at an undetermined 
date. Paul Yawitz, formerly with 
Fox, is handling publicity for Sun- 
shine Films, producers of the picture. 

Thomas Joins Belasco Prod. 

Los Angeles — Edward C. Thomas 
has been appointed director of pub- 
licity for Belasco Prod., Inc. 

Si. Louis Combine 

(Special to THE FILM DAILY) 

St. Louis — A new buying 
combine to compete with the 
power of the leading circuits 
of St. Louis has made its ap- 
pearance. Six prominent neigh- 
borhood houses have gotten to- 
gether and bought some pic- 
tures. The management or own- 
ership of the houses is not af- 
fected in any way. 

Theaters that have entered 
into the agreement are the Au- 
bert, Chippewa, Hipointe, Ash- 
land, Newstead and Virginia. 

Signs Anna Q. Nilsson 

First National has signed Anna Q. 
Nilsson for one of the leads in 
"The Viennese Medley," by Edith 
O'Shaughnessy, which will lie placed 
in production in .\i>ril. 


Mack D. Weinberger, sales man- 
ager of B. P. Schulberg Prod., is back 
from an extended Middle Western 

Universal City 10 Years Old 

Los .Angeles — Universal City will 
hold its ten year anniversary this 
month. It. was officiallv opened 
March 15, 1915. 

Fitzpatrick On Exchange Tour 

James A. Fitzpatrick, of Fitzpatrick 
Pictures, Inc., leaves today on a trip 
to key cities. He expects to close 
deals with several exchanges. 

Editing "Sans-Gene" 

"Madame Sans-Gene,'" is now 
being edited b)- Leonce Perret, who is 
having the assistance of William le 
Baron, Julian Johnson and Forrest 

I The finishing touch of refinement on j 
! an elaborate production is the | 

handcoloring by 

T}\.Q Perfect Handcoloring of Film I 

528 Riverside Drive Telephone I 

New York Morningside 1776 f 






frttm the ce/ebrdfed st^ge success 
fy/e^fa/ ty 

Dorothy Gish With Paramount 

Dorothy Gish will play the lead in 
"Night Life in New York," opposite 
Rod La Rocque. George Hacka- 
thorne and Ernest Torrence will be 
in the cast. Production in Long 




Gladys R. Silvera 

Is now coloring titles 

with her new process 

in any color 

Something new and worth your 

serious consideration 

Tel. Wadswortli 9366 
586 W. 17Stli St. New York City 


Utmost in Screen Brllliancj' 

Colored Titles 


Colored Inserts 

in your pictures 
Cost very little more 
than black and white. 

Ask us about it. 

Prizma, Incorporated 

3191 Blvd., Jersey City, N. J. 

Montgomery 4211 



220 WEST 42^-° STREET 





VheSpeed Spook belonged ^ong the first 6 -- but Ji mmy Quirk probably m i ssed seeing it ! 
The trade and newspapers Sdid-^'^Tvat^ Everybody will be looking forJ/ieCrackerJack. Grab these 3, 




Scenario by 


Jtory by incori'okaiku nu^t„„..^^h., t,., 

RICHARD FRIEL Photography by 

C. C. BURR, Managing Director CHARLES GILSON 

Titles by ^,^,^ ^. ^^' , ^^ ^, JOHN GEISEL 

RALPH SPENCE 133-135 West 44th Street, N. Y., N. \. ^^^^ SULLIVAN 

Greater New York by Sam Zierler, Commonwealth Film Corporation; New York State by Chas. Goetz, Dependable Pictures Corp.: Eastern Pennsylvania and Southern New 
Jersey by Ben Amsterdam, Masterpiece Film Attractions; New England States by American Feature Film Co.; Ohio by Skirboll Gold Seal Productions; Wisconsin by Lud- 
wig Fihn Exchanges; District of Columbia by Trio Productions: Minnesota, North and South Dakota by F. & R. Film Co.; Arkansas by J. K. Adams, Homestate Film 
Co.: Oklahoma and Texas by Frank Fay, All Star Feature-Films; Illinois by Edwin Silverman, Film Classics of Illinois; Colorado, Utah, Wyoming, Arizona and New Mex- 
ico by E. J. Drucker, De Luxe Feature Film Co., Denver, Colo.; Western Pennsylvania and West Virginia by Harry Grelle, Pittsburgh, Pa.; Michigan by Wolverine Ex- 
hibitors, Inc., Detroit: Western Missouri and Kansas by A. H. Blank, Ent., Kansas City; California, Arizona, Hawaiian Islands and Nevada by All Star Feature Distribut- 
ors, Inc., Los Angeles; Nebraska and Iowa by Fontenelle Feature Film Co., Omaha; Washington, Oregon. Idaho and Montana by Western Film Co., Seattle, Wash. 




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Wednesday, March, 4, 1925 

Off Atlanta Board 

(.Continued from Page 1) 

utors who more or less control the 
destinies of the Hays organization, 
which is the power over the Film 
Boards of Trade. The uniform con- 
tract, in my opinion, is unfair; and the 
salesman through the instructions of 
his manager inveigles the exhibitor to 
sign that unfair and retroactive con- 
tract that is anything but a legal 

These three state righters have 
been active on the board here. En- 
terprise operates eight exchanges in 
the South and Southeast; Progress 
has five and Eltabran two. While 
no mention is made of other 
Film Boards, the reasons for the 
withdrawal here would indicate simi- 
lar action is to follow in other cities, 
including New Orleans, Dallas, Ok- 
lahoma City, St. Louis, Kansas City 
and Omaha. 

In the form of a paid advertise- 
ment, the three exchanges have in- 
serted in "Weekly Film Review," a 
cartoon descriptive of their attitude. 
They are represented as Liberty, 
breaking away from the links of a 
chain, which are marked "New York 
Rule," "Film Board of Trade," "Hays 
Organization" and "Trust." 

National supervision of the Film 

Boards is exercised from the office of 
Charles C. Pettijohn. However, he 
is not in the city and no one in his 
office cared to make any statement. 
In another quarter, it was pointed 
out however, that the backbone of the 
arbitration system was represented by 
the old-line companies, none of which 
have resigned at any point throughout 
the country. Although Vitagraph has 
withdrawn from the Hays organiza- 
tion, its exchanges still function un- 
der the arbitration system developed 
by the Hays office. 

"Wildfire" Unit in Havana 
The Distinctive unit making "Wild- 
fire" for Vitagraph, under direction 
of T. Hayes Hunter, is in Havana to 
film race and fire scenes. 

Busy on "White Monkey" 

Arthur H. Sawyer, Phil Rosen and 
Arthur Hoerl are in Atlantic City, 
to prepare the continuity of "The 
White Monkey," for Barbara La 
Marr's next. 

Ouimet Plans Montreal Exchange 

(Special to THE FILM DAILY) 
Montreal — L. E. Ouimet has or- 
ganized a $50,000 company. It is un- 
derstood he will open an exchange 

North Carolina House Burns 

Winston-Salem, N. C— The Broad- 
way, on No. Liberty St., owned by 
Piedmont Amusement Co., was gut- 
ted by fire. A $50,000 loss is partially 
covered by insurance. 

Milton to Become a Director 

Robert Milton, stage producer, is 
at the Paramount Long Island 
studio studying production methods. 
Milton plans to make two pictures a 

After Product 

(Continued from Page 1) 

ready to make releases for such pro- 
ducts as are of genuine merit. Stories 
which have bene circulated that First 
National is not interested in the out- 
put of independent producers are en- 
tirely erroneous. We are by no means 
confined to pictures made by our ac- 
cepted units. Any picture of genuine 
merit will be seriously considered for 
release through First National." 

$60,000 Claim Filed 

Atlanta — Southern States Film Co. 
has filed a claim of $60,000 with the 
Film Board of Trade against South- 
ern Enterprises. The action hinges 
around a contract covering 1924-1925 
Warner releases which, it is claimed 
Southern Enterprises contracted to 
play or pay for within 90 days after 
release. Southern States claim the 
theater company did not live up to 
its agreement. 

Increases Capital Stock 

(Special to THE FILM DAILY) 
Albany, N. Y. — S. Hurok Amuse- 
ment Co., of New York City, has 
received permission to increase its 
capital to 18,250 shares of common 
stock, of which 17,500 are valued at 
$10 a share, and 720 shares of com- 
mon stock, no par value. 

Sunday Shows in Gloucester, N. J. 

(Special to THE FILM DAILY) 
Gloucester — Gloucester, N. J., now 
has Sunday shows. Afternoon shows 
begin after the Sunday school hour, 
and evening shows are at the same 
time as church services. 

Small-Town Houses 

(Continued from Page 1) 
can and Ark, Orlando (population, 
9,282) ; Jefferson and Orpheum, St. 
Augustine (population, 6,192); Dreka 
and Athens, at De Land (under 
5,000); Star and Opera House, Ar- 
cadia, under 5,000; Capitol, Plant 
City (under 5,000); Sarasota, Sarasota 
(under 5,000); Palace, Bradentown 
(under 5,000); Baby Grand, Winter 
Park (under 5,000) ; Auditorium, 
Palace and Strand, Lakeland (7,062) 
and Palace, Lessburg (under 5,000). 

Southern Rights Sold 

The Buffalo Bill, Jr. series, the 
Buddy Roosevelts and the third ser- 
ies of Artclass Westerns have been 
sold to Enterprise Dist. of Atlanta, 
for Georgia, Florida, Alabama, Tenn- 
essee, the Carolinas, Mississippi and 
Louisiana. The three groups have also 
been purchased for Texas, Oklahoma 
and Arkansas, by Specialty of Dallas. 

Sunbeam, New L. A. House 

(Special to THE FILM DAILY) 
Los .Angeles — The Sunbeam built 
jointly by C. W. Grubbs and West 
Coast Theaters, Inc., at Compton 
Ave. and 69th St. has opened. It seats 
1,400. The owners recently opened 
another, but smaller house, known as 
the Kinema, at Manchester and 
Compton Aves. 

Add to Theater Chain 

Longview, Wash. — The Columbia 
Theater Co. will build a 500-seat 
house on S. Commerce Ave. This 
company is now building the Colum- 
bia, a $250,000 house and plans to 
branch out into other cities. 

Cleveland House in Deal 

(Special to THE FILM DAILY) 
Cleveland. — David Malek has pur- 
chased the Alvin theater from Mau- 
rice Lefkowitz. The Gaiety Theater 
Co. will continue to do the booking 
for the Alvin under the new owner- 

Starts "The Manicure Girl" 

Bebe Daniels has started work on 
'The Manicure Girl." Frank Tuttle 
s directing. 

Trial Friday 

(Continued from Page 1) 

plying $200 bail for apnearance before 
the court on Fridav when trial will be 

The indictments were handed down 
last week. In the face of this, the 
houses opened last Sunday. It is un- 
derstood the trial was set for Friday 
in order to settle the matter before 
another Sabbath is reached. Onlv one 
of the managers will be tried, in the 
nature of a test case. The indicted 
men are Ravmond Connor of the 
Fox-Libertv. Henrv P. Nelson of the 
Canitol, William O'Dav of Proctor's 
William B. Stein of the Regent and 
Sariteros Cocalis of the Strand and 
Roval and are reoresented by former 
U. S. District .Attorney Samuel Kess- 
ler and Joseph Steiner of Newark. It 
is felt here that future Sundav shows 
in Newark, Jersev City and other im- 
portant towns rest largelv on what de- 
cision is handed down Friday. 

Cavanaugh Joins F. B. O. 

F. B. O. will launch a special cam- 
paign for "Lilies of the Streets," 
which Belban Prod, is now produc- 
ing. Raymond Cavanaugh, formerly 
director of exploitation for Universal, 
will handle it. 

Bronx House Opens With "3 Keys" 

For its opening March 18, the New 
Congress theater. Southern Blvd. and 
149th St., The Bronx has selected 
'Three Keys," a Banner Prod. This 
house seats 2,500. 

Lloyd in the Northwest 

(Special to THE FILM DAILY) 
Seattle — Frank Lloyd and com- 
pany have arrived to take some 
scenes here, and then go on to Spo- 
kane, Marcus and Northport on the 
Columbia river. 

Lanning Resigns St. Louis Job 

(Special to THE FILM DAILY) 
St. Louis- — Livingston Lanning has 
resigned as manager of Loew's State 
theater. Louis Sidney is temporar- 
ily in charge. 

Evelyn Brent Signs 

(Special to THE FILM DAILY) 
Los Angeles — Following the com- 
pletion of her first contract Evelyn 
Brent has signed a new long-term 
agreement with F. B. O. 

More Optimism 

(Continued from Page 1) 

exhibitors generally seem to feel that 
limitless business depends only upon 
the presentation of good pictures; and 
the producers and distributors can 
share in this prosperity by supplying 
these good pictures to the men who 
stand ready audi anxious to book 

Bill Would Fine Offenders 

(Special to THE FILM DAILY) 
Albany — A graduated series of pun- 
ishments is provided for the drastic 
"l)lue law" introduced recently by As- 
semblyman Jenks. Fines would be 
$10 to ISO for first offenders; not less 
than $20 for second offenders and 
irom $25 upward or not less than ten 
days in jail or both for third offend- 
ers. Fourth and later offenders are 
to be adjudged common nuisances and 
their places of business closed. 

Seek Finances in Charlotte 

(Special to THE FILM DAILY) 

Charlotte, N. C. — Suggestions for 
a theater sponsored by 100 or 200 
business men have been made by 
Frank F. Jones. The proposition is 
a community affair, the capital for 
which would be $200,000, all to be 
paid in before launching the move- 

Split in Spokane 

(Special to THE FILM DAILY) 
Spokane— R. E. Neal and Jack W. 
Allender are adjusting their bookings 
after breaking partnership. Allender 
plans to operate his Ritz, Majestic 
and Lyric on a second run policy. 
Neal contemplates no change in his 
first run policy. 

Chapman Buys Rayart Series 
(Special to THE FILM DAILY) 
Cleveland — Lee Chapman, of Se- 
curity Pictures, has purchased six 
George Larkins for Ohio from W. 
Ray Johnson, of Rayart. ' 

Can't Build Portland House 

Portland, Ore. — The City Council 
has denied the request of the Hughes 
Investment Co. to erect a new theater 
at E. 24 St. and Freemont St. A 
protest was filed by property owners. 

In Control at Akron, N. Y. 

Akron, N. Y. — A. B. Cummings, 
who controlled all theaters here, ex- 
cept one owned by T. Stapleton, has 
bought the latter. 

In Theater Deal? 

(Continued from page 1) 
new Wisconsin theater to be built by 
the Eau Claire Theater Co., on their 
property adjoining the Elks club. 

"It is understood that other noted 
film people, including a leading film 
producer, are among subscribers to 
the bonds which have been floated to 
finance the new theater." 

Dennis F. O'Brien, attorney for 
Doug and Mary, is out of town. In 
usually well-informed quarters, the 
claims made in Eau Claire were in- 
clined to be doubted and attributed to 
over-zealous, local enthusiasts. 

Wednesday, March, 4, 1925 


The Reviewers Haven't Raved Like 
This Since "The Covered Wagon"! 

"There can be no contradiction. 'The Thundering 
Herd' is the perfect picture of its kind. It soars 
to heights even greater than 'The Covered Wagon.' 
It throbs with reahty, with romance, with sweep- 
ing action and breathless adventures. The mag- 
nificent stampede of hundreds of charging, fren- 
zied buffalo over the ice-covered prairie is one of 
the most awe-inspiring sights we have ever seen." 

— New York Mirror 

"A stirring picture which in many ways has as 
much to recommend it as 'The Covered Wagon.' " 

— New York American 

" 'The Thundering Herd' is 'The Covered Wagon's' 
brother. It is much more interesting than 'The 
Covered Wagon' from the standpoint of human 
drama." — A^. Y. Evening Post 

"The most beautiful photoplay I ever saw.. In 
some respects it can hold its own with 'The Cov- 
ered Wagon.' The buffalo stampede and the fight 
with the Indians are among the most thrilling 
things the movies have shown us in many a day. 
They don't make westerns any better than 'The 
Thundering Herd.' " — N. Y. News 

"The 100%. perfect picture. It ought to be billed as 
'the picture with a thousand thrills.' There isn't a 
dull moment in it, and that is some achievement when 
you stop to consider the tremendous scope of the pic- 
ture. It goes several steps beyond 'The Covered 
Wagon' in point of action. It is the last word in 
realism. No picture of its type could be better than 
'The Thundering Herd.' We predict for it an ex- 
tended engagement. You will be cheating yourself 
if you miss it." — N. Y. Graphic 

" 'The Thundering Herd' is epochal. Scenes of sur- 
passing beauty provoked outbursts of applause at 
the Rivoli. The director, William Howard, now 
takes his place in the very foreground." 

— N. Y. Telegraph 

"It is a work of art. It will make the blood of every 
American boy tingle, and men with young hearts will 
be carried back to the accounts of the daring deeds of 
the '70s. Horses and riders dash into the tops of 
covered wagons, Indians ride at terrific pace and 
clash with white men. Some of the scenes are rem- 
iniscent of Remington paintings." — N. Y. Times 

"The best picture Broadway has seen for a long time. 
Magnificently done. An unusually fine cast." 

—N. Y. Bulletin 

Zane Grey's 


With Jack Holt, Lois Wilson, Noah Beery, and Raymond Hatton. 
Screen play by Lucien Hubbard. Directed by William Howard. 



Q>ara mount Q>idure 










^^'^ >^>^: oj^vej,^ 




V3 ' 




..-^'^^ -' 






additional check 
for lflOOO.00 

after playing 


Proving that 
exhibitors are 
making more 
money than 
their fondest 
by playing 


Member Motion Picture Prodncers and Distributors of America, Inc. — Will H, Hays, President. 

I I M n r~i 




Wednesday, March, 4, 1925 

Newspaper Opinions 

"I Am the Man"— Chadwick 
Fay's, Rochester 

HERALD—* * * The star's (Lionel Bar- 
rymore) performance is one of quiet strength 
throughout it is clear, fluent and always 
properly keyed. ♦ * • 

"Isn't Life Wonderful"— Unit. Art. 
Arcadia, Philadelphia 

INQUIRER—* * * while Griffith's pic- 
ture has been done realistically, it is scarce- 
ly the thing movie audiences are looking for 

Granada, San Francisco 

(Week ending Feb. 21) 
BULLETIN—* * * It makes you feel 
more contented with your own life and con- 
ditions, and for this reason alone it is a pic- 
ture that everyone should make an effort 
to see * * * 

CALL AND POST—* * * comes nearer 
to deserving the adjectives commonly be- 
stowed upon big productions than anything 

this reviewer has seen in a long, long time. 

» *- * 

EXAMINER—* * * simplicity, done only 
as a master like Griffith can do it. 

NEWS—* * * The story of "Isn't Life 
Wonderful" is frankly told. Film patrons 
who have been fed up on artificialities in 
life will get a rude shock. ♦ » ♦ 

"Miss Bluebeard"- F. P.-L. 
Tivoli, Washington 

POST—* * * The frivolous Bebe (Dan- 
iels) in the title role mixes ludicrous situa- 
tions with near tragedy to the delight of 
the audience. * * * 

STAR — Bebe Daniels gives a piquant in- 
terpretation of the heroine in the photoplay 
version of "Little Miss Bluebeard." * ♦ * 

"New Toys"— 1st Nat'l 
Allen, Cleveland 

NEWS—* * * What happens after the 
eternal triangle is formed may cause a bit of 
merriment for the ladies, but at best the pic- 
ture as a whole is only mildly diverting. 

PLAIN DEALER — * * * has some enter- 
taining qualities. Barthelmess is always in- 
teresting and his wife is cute. * ♦ * 

PRESS — * * * Frequently it is success- 
fully comic, as in the situation where a 
young wife invites a girl to dinner and dis- 
covers for the first time that her husband 
has been engaged to her. ♦ ♦ * 

TIMES—* * * There is very little of 
serious vein, the action ranging from comedy 
to burlesque — and good comedy, too. * ♦ • 

"North of 36"— F. P.-L. 
Adams, Detroit 

FREE PRESS—* * * The millions who 
saw and admired "The Covered Wagon" have 
another treat in store for them. ♦ * * 

TIMES — * * • Plot not so startling, you 
may say, but there is action every minute and 
the photography is of the very best. There 
are night scenes of the herd that are never 
to be forgotten. * • * 

NEWS * * * the picture isn't hurt in the 
least by having Lois Wilson as the heroine. 
"North of 36" is vivid with fighting and 
love-making and there is a bit of comedy here 
and there that doesn't go amiss. ♦ ♦ • 

"So This Is Marriage"— Metro-Gold. 
Strand, Detroit 

FREE PRESS—* * * As an example of 
intelligent treatment of a triangle, one need 




Motion Picture Apparatus Co. 

I no West 32<1 St., New York 

1 Phone Penn. 6564 

look no further than this picture, so skillfully 
andled by Hobart Henley. * ♦ * 
NEWS — Lew Cody with his smirk and 
smile and his perfect understanding of mis- 
understood women, is pleasantly conspicuous 
in the cast, with Conrad Nagel and Eleanor 
Boardman as the harassed yoimg married 

"A Thief in Paradise"— 1st Nat'l 
Rivoli, Baltimore 

NEWS—* * * The picture is full of ac- 
tion and thrills. • ♦ ♦ 

One of the features of the picture is a 
dashing polo game played by a bevy of 
shapely girls in bathing suits. * » ♦ 

New Aster, Minneapolis 

STAR—* • * Ronald Colman, Aileen 
Pringle and Doris Kenyon are an interesting 
three in "A Thief in Paradise," one of the 
entertaining pictures of the year. * ♦ » 

A trio of film notables — Aileen Pringle, 
Doris Kenyon and Ronald Colman — are to 
be seen * * * 

The picture is capably enacted ♦ * ♦ 

Eastman, Rochester 

DEMOCRAT— An excellent cast, an un- 
usual stcry, original settings and novel in- 
cident as well as skilled direction. ♦ * ♦ 

JOURNAL—* * * a play which contains 
action, thrills, and above all the unusual, 
the kind of thing with a "kick" in it, * * * 

Metro, Washington 

HERALD—* * ♦ a bizarre film which, 
despite its many extravagances, rivets inter- 
est by sheer forcefulness and tense dramatic 
power. * * * 

POST — ■* * * a splendid, gripping photo- 
play, all but the last 200 feet of it. In this 
footage, a man apparently dead is brought 
to life just for the sake of a happy ending. 

STAR — * * * It's a strange picture of 
many features, with a cast of unusual ability, 
including Doris Kenyon, Aileen Pringle and 
Ronald Colman. ♦ ♦ ♦ 

TIMES — * * * A story of daring intrigue 
and romance — one that catches drama at its 
pinnacle and detains it there for the dura- 
tion of the picture. A story that makes 
one evening's good entertainment. ♦ ♦ » 

"The Thundering Herd"— F. P.-L. 
Lyric, Cincinnati 

ENQUIRER—* * • a thrilling melodrama 
on a large scale, with Jack Holt playing the 
part of the undaunted hero. Lois Wilson 
as the plucky heroine, and Noah Beery as 
one of several very untidy villains. ♦ * ♦ 

TRIBUNE—* » ♦ one of the most thrill- 
mg and realistic pictures of red-blooded ro- 
mance of the season. The action of the 
piece is fast and fills one's blood with the 
fire and zeal of the pioneers. ♦ * ♦ 

Plans a Third For Mansfield, O. 

{Special to THE FILM DAILY) 
Mansfield, C— T. Roberts, who 
owns the White Way and Park plans 
another house to be built by the Aris 
Amusement Co., the company name 
under which Roberts operates. 

Lumas Increases Capital 

Lumas Film Corp., of New York, 
has received permission to increase 
its capital from $10,000 to $50,000. 

Williams Quits St. Louis Rivoli 

St. Louis — Arthur B. Williams has 
resigned as manager of the Rivoli. 
Aaron Fineshriber has gone back to 
tiie Rivoli from the Kings. 

Universal, Dallas, Moves 

Dallas — Universal for ten years at 
111 Walton St., has moved to new 
quarters at 139 Walton St. Metro- 
Goldwyn moved into the new Film 
Bldg. last week. 

Brooklyn Theater Sold 

Sale of the two story business build- 
ing and theater, at 403 and 405 3rd 
Ave. to B. S. Catts, makes it the 
third transfer of the property in less 
than a month. 

Newman Sells Out to John Danz 

(Special to THE FILM DAILY) 
Spokane, Wash. — M. H. Newman 
has sold his interests in the American 
to John Danz. 

1st Nat'l Promotes O'Byerle 

Kansas Cit> — Tom O'Byerle, for 
two years assistant manager and city 
salesman for First National, has been 
appointed manager succeeding E. C. 

Western Pictures Buys Codys 

Western Pictures Co., of Kansas 
Cily, has purchased the franchise In- 
dependent for the new Bill Cody 

Jans Group Sold for Canada 

George Jeffries, Preferred Pictures 
Ltd., Toronto, has acquired Canadian 
rights to six Jans features. 


I Will Produce and Direct | 

I Down Upon The Suwanee River ! 
I In Florida 1 

I Story by Hapsburg Liebe I 

I Distribution Announcement Later i 


1123 Broadway 

T F increased working capital would mean more 
profits for you, why not avail yourself of our 
resources. We finance producers, distributors 
and laboratories. 

May we explain how our service zvorks? 

'Phone Watkins 4522 

Suite 1207-8 

First class novelties get 
First class business. 
Novelty is HAL ROACH'S 
middle name. 

7r/ this one 


Wednesday, March, 4, 1925 






Austin, Tex.— Pharr Theater Co., 
Pharr. Capital $10,000. Incorporators, 
B. Johnson, J. Cook and H. Jones. 

Olympia, Wash. — Columbia The- 
ater Co., Longview. Capital $50,000. 
Incorporators, W. Vandercook, J. 
Secrest and G. Prevus. 

Albany, N. Y.— Berkshire Theater 
Corp., Brooklyn. Capital $20,000. At- 
torneys, Avitable & Esienhauer, 189 
Montague Street, Brooklyn. 

Charleston, W. Va.— Capitol Am- 
usement Co., Charleston. Capital 
$:5,000. Incorporators, C. Midelburg, 
D. Ahirneda, C. Thomas, F. Midel- 
burg and A. Hyman. 

Salem, Oregon — Haughey, Cohen 
& Co., Portland. 

Albany, N. Y. — Riegelwein Amuse- 
ment Co., New York. Capital |10, 
000. Incorporators, S. Riegelhaupt\ 
M. Weinberger and A. Riegelhaupt. 

Albany, N. Y.— Lyric Operating 
Co., New York. Capital $200,000. 
Incorporators, S. Roseman, R. Wer- 
theim and I. Low. 

Albany, N. Y. — Alben, New York. 
Capital $10,000. Incorporators, A. 
Hills, B. Strauss and H. Dittel. 

Dover, Del. — Morrison Newspaper 
Syndicate, Inc., Wilmington. Capital 

Albany, N. Y. — Michaels Enter- 
prises, Inc., Buffalo. Capital $5,000. 
Incorporators, E. Michaels, F. White 
and D. Michaels. Attorneys, Aaron & 
Dautch, Buffalo. 

Albany, N. Y. — Michaels Genesee 
Street Corp., Buffalo. Capital $5,000. 
Incorporators, E. Michaels, F. White 
and D. Michaels. Attorneys, Aaron & 
Dautch, Buffalo. 

Albany, N. Y. — Michaels High 
Street Corp., Buffalo. Capital $5,000. 
Incorporators, F. Michaels, F. White 
and D. Michaels. Attorneys, Aaron 
& Dautch, Buffalo. 

Trenton, N. J. — Roselle Amuse- 
ment Co., Newark. Capital .$50,000. 
Incorporators, B. Feinberg. C. Lenz 
and A. Feinberg. .\ttorney. I. Wein- 
steinn. Newark. 

St. Louis Theater in Suit 

(Special to THE FILM DAILY) 
St. Louis — Suit to eject 22 tenants 
of the old Imperial Theater Bldg., 
10th and Pine Sts., and to recover 
$100,000 damages have been filed in 
the Circuit Court by the Imperial 
Theater Co. The theater was leased 
in 1918 for eight years by Tate and 
Cclla. It was condemned by the Di- 
rector of Public Safety, who refused 
to permit shows there. 

Jefferson City, Mo. — Midwest 
Film Distributors. Inc.. Capital $50,- 
000. 130 West 18th Street. Kansas 

Boston. Mass. — Taunton Amuse- 
ment Corp., Boston. Capital $50,000. 
Incorporators, H. Eilenberg, F. 
Green and J. Eilenberg. 

Albany, N. Y. — Manj Motion Pic- 
tures, Inc., New York. Incorporators, 
C. Kelly, N. Becker and T. Pincus 
Attorneys, Kelly & Becker, 366 Madi- 
son Ave., New York. 

New Rayart Deals 

Rayart Pictures have closed the following 
new deals : 

Reed Howes series to Rex Film, Detroit, 
for Michigan ; six Perrins for Western Mis- 
souri and Kansas to Western Pictures, Kan- 
sas City ; Howes series and Larkins to Hall 
Film Exchange, San Francisco, for Califor- 
nia, Nevada, Arizona and the Hawaiians ; 
"Battling Brewster" to Independent, Bos- 
ton, for New England and to Progress Pic- 
tures, Cleveland, for Ohio. 

Rayart will handle "Winning a 
Woman," a Harry Webb production, 
featuring Jack Perrin. 

Creditors Would Sell Theater 

(Special to THE FILM DAILY) 
Altoona, Pa. — J. L. Gunderman, 
trustee for creditors of the Victoria 
corporation has filed with Attorney 
L;,ng, referee in bankruptcy, a peti- 
tion asking that the Victoria building 
be sold at public sale. Attorney Lang 
will notify the creditors and call a 

The Victoria is now being oper- 
Med by the Lyric Theater Co. 

New Arrow Deals 

Arrow Pictures announces the fol- 
lowing deals : to Sam Grand, of Boston 
for New England, "Lena Rivers," 
six Dick Hattons, 12 "Great Western" 
Hattons and four Pinto Petes. A. B. 
C. of Detroit, purchased "Days of 
"49" for Michigan. The Broadway and 
Mirthquake comedies, to Progress, 

Milwaukee Acts On Fire Hazard 

(Special to THE FILM DAILY) 

Milwaukee — Seeking to eliminate 
fire hazards resulting from thte hand- 
ling of films, the Film Board of 
Trade has pledged its members not to 
sell to non-theatrical agencies that are 
not equipped with appliances for pro- 
tection of audiences. 

Merit Buys "Lost Chord" 

"The Lost Chord" has been sold by 
Arrow to Merit Film, for Greater 
New York and Northern New Jersey. 
The Broadway and Mirthquake series 
have been sold to Progress, of San 
Francisco, for California, Arizona, 
Nevada and Hawaiian Islands. 

Silverman Back in Pittsburgh 

Pittsburgh — Sol Silverman, who 
formerly operated the Princess 
theater at Donora, has returned from 
the Coast and is in charge of Sam 
Gciuld's Arcadia and Gould on the 
North Side. 

Harry Hart Seriously 111 

(Special to THE FILM DAILY) 
Milwaukee, Wis. — With Harry 
Hart, F. B. O. manager still in a 
serious condition at a local hospital, 
Sam Abrams has arrived from Indi- 
anapolis to manage the office. 



A news reel gets the place of 
honor in the New York 
World's reviews of 
Broadway's programs. 


course, it's 

The Most 
TSlews %el 


^uilt Like a 


the first authentic 
pictures of Seppalla 
and his heroic dog 
team that carried 
the life-saving 
anti-toxin to save 



Member, Motion Piaure Producers and Distributors 
of America, Inc. Will H. Hays, President 




Vol. XXXI No. 53 

Thursday, March 5, 1925 

Price 5 Cents 



Referring to short subjects. 
And incidentally, to some devel- 
opments. Which seem to be 
passing. With perhaps little con- 
sideration. Certainly nothing 
like the consideration. To which 
they are entitled. 

Notably, the idea sponsored by 
Earl Hamnions. Of Educational. Re- 
garding a string of houses. Through- 
out the country. Which will show ex- 
clusively .short subjects. This idea 
has been discussed for some time. If 
Hammons can put it over — fine. Sev- 
eral years ago Elmer Pearson, of 
Pathe, talked about it. 

Here and there throughout 
the country. In a few spots. 
Houses devoted to exclusive 
short subjects shoivings. Have 
made money. There are many 
reasons why they should— al- 
though some clever exhibitors 
are not so keen about the idea. 
But given i^he rtght location— and 
that means a great deal— such a house 
mieht easily pay handsomely, I.heK 
is a floating public, includmg many 
business people— who have half an 
hour or a trifle more time, which must 
l)e killed in between appomtments. 
Many drop iin the regular picture 
house. Others lay away. They figure 
thev cannot see the whole show. A 
littfe Scottish idea. Others, too, don t 
like overlong features. And while 
many of the usual productions are 
short enough. Still the public needs 
education on that point. 

Looking into this Hammons 
thought. More later. Doubtless in 
the Spring Short Subject Quarterly. 
Out in a fortnight. Material in sight 
promises a most interesting issue. 
With a lot of exceptionally good ideas. 
One article— Riesenfeld's ideas. On 
music. For various sections of the 
program. Very interesting. Another 
on the non-theatrical field. By an au- 
thoritv. Will give you food for 
thought. -And a lot more. Of almost 
equal importance. And interest. 

Much talk — much more than 
usual — and usually there's a lot 
on this subject: that W. R. 
Hearst is slowing up his picture 

i- prograrn materially. Wonder if 

"-tiffs' tttt^^Pfe r ia e* > ' ■ ' • -. ■ - 


Want Cohen to Run 

Western Exhibitors Urge Him to 

Again Head M. P. T. O.— O'Reilly 

for T. O. C. C. Post 

It is understood tliat a number 
of Western exhibitors have been ur- 
ging Sydney S. Cohen to again run 
for the presidency of the M. P. T. 
O. A. In view of the fact that he 
headed the New York State league 
for three years and was national presi- 
dent for four more, it is doubted that 
he will consider the request. 

An interesting development, how- 
ever, is under way within the ranks 
of the T. O. C. C. At Tuesday's 
meeting, it developed yesterday, 
Billy Brandt nominated Cohen for 
the presidency, but the latter refused. 
Lee A. Ochs then nominated Charles 
L. O'Reilly who declined. No other 
candidates were presented. O'Reilly 

(.Continued on Page 2) 

Wray Sick; May Not Go to "U" 

(Special to THE FILM DAILY) 

Los Angeles — Because of the ill- 
ness of John Griffith Wray, his con- 
tract with Universal as general man- 
ager of production may be cancelled. 

Tom Reed is new director of pub- 
licity at Universal City. 

MacLean Still Free 
Bogart Rogers, speaking for Doug- 
las Mac Lean denied yesterday that 
the comedian had made any deal for 
future distribution. "Variety" reported 
he had signed with Famous. 

New First Nat'l Purchase 
(.Special to THE FILM DAILY) 

Los Angeles — First National has 
purchased "Joseph Greer and His 
Daughter," by Henry K. Wel)ster. It 
mav Ijc used for Colleen Moore. 

Sills A Full-Fledged Star 

Milton Sills has been elevated to 
stardom. His first picture will be 
"The Making of O'Malley". Until 
now he has been featured in First 
National billing and advertising. 

Equipment Show for Milwaukee 

In conjunction with the national 
M. P. T. O. convention in Milwaukee 
May 12-14, there will be an equip- 
ment display. 

Exploitateers for Foreign Exchanges 

It is understood Famous will assign 
experienced exploitation men to all its 
foreign exchanges as fast as possi1)le. 

Daniels Signs? 

It was reported but unconfirmed 
yesterday, that Bebe Daniels had 
sit?ned a starring contract with Cecil 
^y^«-Mi41er-';-w .--- ■ 

Another Big Theater Deal On 

It is understood one of the most 
important producing and distributing 
companies in the busines is about to 
close for a large theater chain, in- 
cluding houses in many cities near 
New York. 

P. D. C. to Lease Forum, L. A. 

(Special to THE FILM DAILY) 
Los Angeles — While no deal has 
been definitely set, it is understood 
P. D. C. is dickering for a long-term 
lease on the Forum here. 

Goldwyn Back 
Samuel Goldwyn arrived on the 
Olympic yesterday from Europe. 

Rapid Service 

News Reels Vie in Attempts to Get 
Inaugural Film on Broadway — 

Intern'l Uses Special Train 
The news reels outdid themselves 
yesterday in covering the inaugura- 
io;i of President Coolidge in Wash- 
ington. Unusual preparations were 
made by all of the companies to get 
the pictures into New York and out 
through the country as rapidly as 

International News, for example, 
arranged for a special train over the 
Pennsylvania :jystem and cut and 
developed the film en route from 
Wasliington. The train laboratory 
(Continued on Page 2) 

Essanay to Film Indian Story 

Washburn, N. D. — The Essanay 
Film Co., of Chicago, will shortly 
start production on "Prince of the 
Prairies" on the Standing Rock In- 
dian Reservation. Indians on the 
reservation will he used in the 

Would Tax Traveling Shows 

i Special to THE FILM DAILY) 

Dallas — A bill introduced by Rep- 
resentative Covey of Goree would 
tax traveling shows at the same rates 
used for theaters. The measure has 
the approval of the M. P. T. O. 

Forge, De Mille's Comptroller 

(Special to THE FILM DAILY) 
Los .Angeles — G. Wallace Forge 
has been appointed comptroller for 
Cecil B. De Mille. Louis Lemieux is 
purchasing agent and William Fox, 
his assistant. 

Pettijohn Back 

Charles C. Pettijohn, general coun- 
sel of the Hays organization, return- 
ed -froiii ai. t-hr^e weeks' trip yesteFdayr 

May Go To United 

Valentino- Williams Split — Agreement 
With Famous Calls For Inde- 
finite Number of Pictures 

(Special to THE FILM DAILY) 

Los Angeles — It is understood that 
the reported split between Rudolph 
Valentino and Ritz Carlton Pictures 
is definite and that Valentino hopes to 
distribute through United Artists. 

It is gathered here that the produc- 
m\;, organization has been practically 
disbanded and that plans for "The 
Hooded Falcon," scheduled to be Val- 
entino's next have been abandoned. 

Ritz holds a distribution contract 
with Famous for the release of an in- 
definite number of Valentino pictures. 
J. D. Williams' contract with Valen- 
tnio calls for five pictures, only one of 
which, "Cobra" has been completed. 

WoodhuU Honored at Dinner 

(Special to THE FILM DAILY) 
Newark, N. J.— R. F. ("Pete") 
Woodhull, president of the M. P. T. 
O. of New Jersey from 1921 to 1924 
was the guest of honor at a dimuT 
at the Robert Treat last night, when 
he was presented with a gold plac- 
que suitably inscribed. There were 
167 at the dinner and l.mi) at the 
ball that followed. Speakers were 
Mayor Hosking of Dover; Judge .-\ 
J. David, prosecutor of Union 
County; Mayor Breitenbach of New- 
ark; Sydney S. Cohen, M. J. O'Toole, 
J. M. Seider and Woodhull. 

Atlanta Claim Settled 
Harry D. Goldberg of the theater 
department at Famous declared yes- 
terday, that the claim for $60,000 
filed against Southern Enterprises. 
Inc. by Southern States Film Co. had 
been settled. It involved showings 
of the current Warner product, for 
which play dates have now been as- 
signed by Famous. 

To Film "Wanderer" 

Raoul Walsh to Direct Biblical 
Spectacle for Famous — Prepar- 
ing Now on Coast 

Famous announced yesterday that 
Raoul Walsh will direct a spectacu- 
lar version of "The Wanderer", the 
famous Biblical play by Maurice V. 

The picture will be made on the 
Coast where for two months past 
work has been progressing on a 
number of massive sets in the Lasky 
studio and on location. Plans have 
been completed for an outdoor set 
that Famous says will be one of the 
most elaborate ever built. J. T. 
O-'Donahue is doing the script. 




Thursday, March 5, 1925 


ViLXXXINt. 53 Tlmrsdiy. March 5,1925 Price5C»ts 

Copyright 1925 Wid's Films and Film Folks, 
Inc., Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y., by 
Joseph Dannenberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Man- 
ager; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager; 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918 
at the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographie Fran- 
caise, 50 Rue de Bundy, Paris, France. 




Close Sales 

East. Kod. 

. 112/. 


112 3,100 

F. P.-L. .. 



983/ 12,800 

do pfd. . 



106/ 400 

Film Insp. 



9 600 

L»ew's . . . . 



23H 3,700 




19/ 100 


Not quoted 

Warners . . 

Not quoted 




15^ 700 


Trenton, N. J.— D. F. H. Amuse- 
ments, Inc., Montclair. Capital $100,- 
000. Incorporators, C. Hinck, W. 
Drake and F. Falkner. Attorneys, 
Hudson & Joelson, Patterson. 

Rapid Service 

, (.Continued from Page 1) 
force kept on working until enough 
prints were ready to supply first-run 
accounts in New York. Other 
prints were speeded to Boston and 
to Chicago, while country-distribu- 
tion began last night. 

Pathe had a corps of cameramen 
on hand. At 1:15 a special 'plane 
left Washington for Chicago and 
Western points and at 1 :22, a second 
'plane left for New York. The New 
York 'plane made the trip in splen- 
did time, arriving in New York 2:48 
with 400 ft. of negative. 

Fox had ten cameramen on the 
job. They were scattered along the 
line of march and at the White 
House. The negatives were rushed 
to Boiling Field where two 'planes 
were in readiness. One left with 
early material for Mitchell Field and 
the second, with additional material. 

A squad of 16 cameramen covered 
the inauguration for Kinograms. 
Two airplanes waited to carry the 
negative to Curtiss field. One took 
the air immediately after Coolidge 
took his oath. The second waited 
to receive all other negative com- 
pleting the day's events. 

Before midnight the entire issue 
had been printed. Every point 
reached by air mail was served in 
this manner. All of the reels ar- 
rived in town for showing at Broad- 
way theaters. 

De Forest Seeking Salesmen 

The Phonofilm Sales Co. yesterday 
advertised in the World for a number 
of salesmen. There have been a 
number of conferences held by the 
De Forest interests of late relative to 
the Phonofilm. A stock issue is 
about to be floated, according to 

Southern Illinois Slump Worse 

(.Special to THE FILM DAILY) 
St. Louis — Conditions in the coal 
districts, usually bad, are growing 
worse. One report estimates there 
are 15,000 miners out of work in Wil- 
liamson County alone. Exhibitors ex- 
pect a terrible Spring and Summer. 

"Three Faces East" Next 

Edward Belasco Prod, will next 
produce "Three Faces East." It will 
be released through Prod. Dist. Corp. 

Trenton, N. J. — Freund Bros., At- 
lantic City. Capital $125,000. Incor- 
porators, S. Izenskie, A. Freund and 
L. Perskie. Attorney, J. B. PersWe, 
Atlantic City. 

Lee to Tour With Mix 

Joe Lee will accompany Tom Mix 
when the latter makes his tour of Eu- 
rope, beginning next month. 

To Road Show "Uncle Tom's Cabin" 

(Special to THE FILM DAILY) 

St. Louis — C. C. Jones, of Cambria, 
will close his American theater there 
May 1. He plans to road show an 
Uncle Tom Cabin film of four reels 
and he will play it under canvas in 
towns without theaters. 

Another Reported For Milwaukee 

Milwaukee — Reports indicate that 
$300,000 will be spent by Henry Gold- 
man, of Green Bay, and his brother, 
Joseph, of this city, on a new theater 
to seat 1,500, which will be erected in 
Shorewood, the residential district. 

Want Cohen to Run 

(Continued from Page 1) 
later accepted, on the condition that 
Cohen would act as chairman of the 
board of directors. Cohen accepted 
A move will be launched to make 
the local representation in Milwau 
kee the largest in point of number 
that has ever attended a national 







The StaDdard of the Intkuky 

723 Tth Ave., N. Y. C. Biyant 5480-1 


Will Produce and Direct 

Down Upon The Suwanee River 

In Florida 
Story by Hapsburg Liebe 

Distribution Announcement Later 


Dover, Dela. — Geneva Optical Co. 
Philadelphia. Capital $1,600,000. At- 
torney, Corporation Guarantee & 
Trust Co., Dover. 

Dover, Dela. — Elton Co., Wilming- 
ton. Capital $100,000. Attorney, Cor- 
poration Trust Co., of America, 


220 WEST 42^° STREET 



2037 PRES. 

Whoopee ! 

Here's a live one ! 






'"'W^ — 

f I 


Thursday, March 5. 1925 ^^F"^"^' DAILY 


Showing in New York last night — 





Also arrangements made to ship from 
Chicago the same night prints for the 
Central and Southwestern territory 




Thursday, March 5, 1925 

At Broadway Theaters 


Tchaikovsky's "Fourth Symphony" is the 
overture. Next appears the Magazine News 
Weekly, after which is staged "Ballet Di- 
vertissements,'* consisting of (a) "Spanish 
Dance," by Doris Niles, and (b) "Nola" (A 
Silhouette) by the Capitol Ballet Corps. A 
Bruce "Overture Scenic" is fourth, this one 
is titled "Endless Waters." Preceding the 
feature is a prelude: "Lady of the Evening," 
Irving Berlin's popular number, sung by 
Sophia Kassmir and Joseph Wetzel. The 
feature is "Lady of the Night." Following 
an offering by the orchestra, "I Remember," 
a short reel. An organ march is finale. 

Mark Strand 

Following is the current Strand program : 
(1) The overture, "Within the Walls of 
China." (2) Divertissement, a song and 
dance offering. (3) the Topical News Re- 
view. (4) a prologue to the feature. (5) 
"The Swan." the feature. (6) a Lloyd Ham- 
ilton comedy, "Half a Hero" and (7) a 
closing selection on the organ. 


Selections from "Carmen" and Riesenfeld's 
Classical Jazz open the bill. A Red Seal 
short reel, "Do You Remember?" and the 
Rialto Magazine appear third and fourth. 
Theodore Webb sings "Lolita.'' The feature, 
"Too Many Kisses," stars Richard Dix. 
Helen Sherman, coloratura soprano, sings an 
aria from "The Barber of Seville." "Great 
Guns," a Bobby Vernon comedy, is last. 


"Frederick Chopin" is the title of the 
latest Fitzpatrick Music Masters release, 
which opens the performance, followed by 
the Weekly News Review and an elaborate and 
appropriate prologue by some "real' Indians. 
"The Thundering Herd" Is the main attrac- 
tion, after which C. Sharpe Minor offers two 
selections on the organ. "Ko-Ko the Barber," 
a Max Fleischer "Inkwell" cartoon, is last. 

At Other Houses 

Hold-overs on Broadway this week include 
"Quo Vadis," at the Apollo; "The Lost 
World," at the Astor; "The Man Without a 
Country," at the Central; "Romola," at the 
Cohan; "The Miracle of the Wolves." at the 
Criterion, and "The Iron Horse," at the 
Lyric. "The Last Laugh" continues at the 
Cameo and "Charley's Aimt" at the Colony. 
The Piccadilly is holding "Oh ! Doctor" for 
a second week. 

Exports Gain 

Less Negative Footage in 1924, But 

Value Is Greater Than 

That of 1923 

(Special to THE FILM DAILY) 
Washington — Exports for 1924 have 
topped those of the previous year. 
The figures follow: 

1924— negatives 8,100,664 ft. valued 
at $1,420,359, and positives, 170,346, 
942 ft. valued at $6,081,417; 1923- 
negatives, 8,268,590 ft. valued at $996, 
336, and positives, 138,656,880 ft. 
yaliied at $5,417,745. Exports of pro 
jcction machines were responsible for 
the gain in the apparatus group. 

It will he noted that less negative 
was shipped in 1924, but ' that the 
value was greater. Shipments of 
cameras made a large advance from 
174,574 in numher in 1923 to 423,086 
in 1924 and from a value of $831,883 
in 1923 to $1,380,084 in 1924. Camera 
parts shipments also increased from 
a value of $332,057 in 1923 to $495,- 
883 in 1924. 

Court Decides Against Cancellation 

Judge Shaw, in the Superior Court, 
has denied the injunction application 
sought by Barbara. Bedford to re- 
strain the Ince Corp. from interfering 
with her engagements with otiier 
producers. Miss Bedford seeks can- 
cellation of her contract on the 
ground that the Ince company has 
not made any pictures since Ince 
died in November. 

Hines on Tour 

Johnny Hines will start a person- 
al appearance tour on the 16th. He 
will play Reading, Newark, St. Louis 
and several other towns. 

Famous Books Gilda Gray 

Famous has booked Gilda Gray, 
now appearing in a cabaret at Holly- 
wood, Fla., into several Paramount 
theaters in the South. 

"Vanishing Men" at Piccadilly 

"The Isle of Vanishing Men" goes 
itito the Piccadilly on Saturday. The 
picture is being handled by Herman 

Demand Censors for Austin 

(.Special to THE FILM DAILY) 
Austin, Tex. — Citizens here demand 
the creation of a censor board. Two 
stage plays, considered unfit, are re- 
sponsible for this move. It is not 
known if pictures will be included. 

Weil Heads Arrow Publicity 

Richard Weil has become head of 
the advertising and publicity depart- 
ments of Arrow. Weil was with Ar- 
row in 1923. 

Louis Loeb has joined the foreign 

Hilton Herrmann Dead 

New Orleans — Hilton J. Herrmann 
is dead. He was with Progress Pic- 

Jess Smith has 
Hackathorne in the 
Life in New York". 

placed George 
cast of "Night 


Florence Vidon 

op GOLD 

tort Malcolm MacCregor, Claire DuBrey, 
Alan Roscoc, Bessie Eyfcn wChirles French 
Oirtcttd by _ . .John Ince 

Sitleased by 


NEW YORK, N. Y. MAR. 4, 1925 


International News Scores Again 

Coolidge's Second Inauguration on 
Broadway Screens Same Afternoon 

Special Train Brings Greatest Scoop in History of Motion 
Picture News Films! All Competition Beaten! 

ALL records were smashed in train time today when a special train made 
I a record run from Washington to New York over the Pennsylvania 
System in three hours and thirty minutes, carrying films of the inaugural 
made by the International Newsreel Corporation. This train arrived in 
New York the winner of a keen race between train and airplane. 


With this train and through the coopera- 
tion of the Pennsylvania RaiJroad, the In- 
ternational NewsreelCorporation scored the 
most decisive scoop in the history of motion 
picture news film. Arrangements were made 
with the Pennsylvania R. R. whereby a 
special train was equipped with a full labora- 
tory for developing and printing film. A 
corps of International cameramen were as- 
signed to cover every possible angle of the 
inaugural ceremonies. From the moment 
the President left the White House and 
during his journey down Pennsylvania Ave- 
nue to the Capitol, where he took the oath 
of office and delivered his inaugural address, 
he was within range of one of the many 
International movie cameras. Immediately 
after the President passed the various points 
where the cameramen were stationed, fast 
automobiles rushed the film to the Union 
Station, Washington , where it was hurriedl y 
placed aboard the Pennsylvania Railroad- 
International News Special Train. 


Four minutes after the ceremonies, the 
International News Special was speeding 

out of the Union Station on its record- 
breaking run to New York. As it passed 
with tremendous speed through the cities 
between Washington and New York, the 
films of this important news event were 
being developed and printed by skilled film 
workers. Members of the Editorial Staff' of 
the International News, viewing the pic- 
tures on board the train, cut and titled 
them, with the result that when the train 
pulled into the Pennsylvania Station three 
hours and thirty minutes after the depar- 
ture from Washington, motion picture films 
were ready for exhibition at all leading 
theatres in New York showing International 
News. Automobiles with motorcycle police 
escorts met the train and rushed the film 
to the theatres. 


P. S. 

Not only did International News set a 
record in delivering film of a news event 
to the theatres but competitors who hired 
airplanes to transport their film \vere badly 
beaten as the Pennsylvania Railroad has 
performed a seemingly impossible feat in 
actually winning a race between airplanes 
and the Pennsylvania Railroad- Interna- 
tional News Special Train. 

Prints shipped by aeroplane to all western points! 

See your Universal Exchange! 


:»~ ' • .*. 

:>' ^ ^' 




wiiUAM Mines -DOROTHY devore 


o;«ecreo ar REEVES EASON 

New York 

San Frmncifco, Cal. 

Seattle. Waih. 

Milwaukee. Wii. 



Pittsburgh. Pa. 


Lob AnReles, Cal. 

Montreal. Canada 

Philadelphia. Pa. 

New Orleans. La. 

Omaha, Neb. 



Denver, Colo. 

Portland. Ore. 

Cincinnati, Ohio 

Detroit. Mich. 


St. John. N. B.. Canada 

Forcicn Richts 


Cleveland, Ohio 

Chicaio. III. 

Kansas City, Mo. 

St. Louis, Mo. 

indepi:ndent films, inc. 

New Haven. Conn. 

freedom film CORP. 

Roclicater. N. Y. 

' Boston. Mass. 


Indianapolis, Ind. 


Washington. D. C. 


Toronto. Canada" 


Atlar.ta. Ga. 


Dallas, Texas ' 


7Aff brAdstreet 



Vol. XXXI No. 54 

Friday, March 6, 1925 

Price 5 Cents 

Silent On Ritz 

No One Here or on Coast Will Talk 

About Split With Valentino- 
Many Reports Aired 

There was a determined attempt 
made yesterday to envelop in com- 
plete silence all comment on the diffi- 
culties hetween Rudolph Valentino 
and J. D. Williams. 

No one at Ritz would talk. Fam- 
ous executives artfully dodged all in- 
quiries. Wires to J. D. Williams on 
the Coast had not been responded to 
at the hour of going to press. 

From a source that claimed to be 
in the confidence of Williams, it was 
stated that Williams had precipitated 
the split with Valentino and had 
served notice that he did not wish to 
carry through the contract on behalf 
of Ritz Carlton. It was likewise re- 
ported that, in view of this, only 
"Cobra" would be released through 
Paramount, although the existing 
contract is supposedly to run on 

Newspaper reports from Los An- 
geles stated that when Williams 
served notice on George Ullman, 
Valentino's manager, that the con- 
tract would not be carried out, nego- 
tiations were immediately launched 
with United .\rtists. 

.At the office of Max D. Stcuer, 
X^alentino's attorney, there was no 
comment to be made. 

Schrock In Charge 

New General Manager At Universal 

City — Illness Forces John 

Wray Out 

Los Angeles — Raymond L. Schrock 
has been appointed general manager 
of Universal City, succeeding John 
Grififith Wray, who has resigned be- 
cause of ill health. 

Wray joined Universal about two 
weeks ago, following a long period of 
service as chief assistant to Thomas 
H. Ince. 

Schrock has been with Universal 
for years. Of late, he has been su- 
iContinued on Page 2) 

Two For Associated 
Associated Exhibitors will release 
"Ship of Souls", an Emerson Hough 
story, which will be made on the 
Coast by Max O. Miller. The cast 
will include Eugene O'Brien, Lillian 
Rich. Russell '.Simpson, and Shannon 

Hugh Dierker will produce 
"Lovers' Island", by Howard T. 
Kelly, for Associated. It will be 
made in Florida. 

Set On Relief 

T. O. C. C. Determined to Thwart 
"Monopoly" — For More Exhibit- 
or Cooperation 

.'V T. O. C. C. statement issued yes- 
terday covering the annual meeting 
on Tuesday at which Charles L 
O'Reilly was nominated for the presi- 
dency and Sydney S. Cohen, for 
chairman of the board explained that 
the organization was still fixed in its 
desire to secure relief from "certain 
powerful interests" that controlled 
first-run product. 

It was stated, in this connection, 
that Will H. Hays "feels that he has 

(Continued on Page 2) 

Kansas City House Wrecked by 

Kansas City — Damage exceeding 
3;.S,nnn was caused to the World-In 
Motion theater, by exnlosion of a 
bomb. It is believed the bomb was 
placed as a result of labor trouble 
which Earl Rorback, owner of the 
theater, has been involved in for sev- 
eral months. 

"U" Earns $1,700,000 

1924 Profits Will Be Sufficient to 

Meet Dividend Requirements 
Seven Times Over 

Advance information on Univer- 
al's earnings for 1924 indicate that 
the profits will be 5;i,7()0,nOO, an in- 
crease of 34 per cent over the 1923 

The 1924 ))rofits will be sufficient 
to cover dividends on the first pre- 
ferred stock more than seven times. 
After payments of the preferred 
there remains the equivalent of $5.28 

share on the 250,000 shares of com- 
mon stock, compared with $3.54 a 
share in 1923. The annual report will 
be ready in final form within the 
next few weeks. The company's fis- 
cal vear ended Nov. 8. 

Tariff in Poland Reduced 

The Mays ciffice has been advised 
from \^'ashington that this country 
and Poland have signed a "most fa- 
vored nation" agreement. Under its 
terms, film.s will pay a Polish duty of 
35 per cent below the .general sched- 
ule. In the case of raw stock, the 
duty w ill be 45 per cent less than the 
general schedule. 

Hammons on Coast 
Los .Xngclcs — K. \\'. Hammons, of 
Ivlucational. is here on his annual 
business trip. He came West with 
Charles Christie. 

St. Louis Tightens 

New Combine Controls Northwest 

Part of Town — After More 


St. Louis — The theater line-up has 

imdergone another change. There 

has developed a new buying combine 

here that is in complete control of the 

northwest part of the city. 

The houses involved are the Union, 
Sanford, .Hubert, Chippewa, Hipointe. 
.Ashland. Newstead, \'irginia. Mikado 
(Continued on Page 2) 

Reviving 13 Triangle Swansons 

Tri-Stone is state righting a group 
of 13 Gloria Swanson features, pro- 
duced by Triangle. The first four 
are "Every Woman's Secret," "Sta- 
tion Content," "Secret Code" and 
"Shifting Sands." 

Peggy Joyce In Series 

P. .\. Powers announced last night 
that he would produce a series of 
iiicturcs starring Peggy Hopkins 
Joyce. They will be made on an 
elaborate scale. 

900 Ft, Short Reel Weekly 

Tndf'pendent Pictures Corp.. |)lans 
to release 52 short reels under the 
heading "Screen Book of Knowl- 
edge." They will be available one a 

Join Hays Ass'n 
.\ssnriatcd Pictures Corp., produc- 
ers of the La Marr series, has ioined 
the Association of M. P. Producers, 
the Coast organization affiliated with 
the Hays group. 

Brenon Unit Returns 

Herbert Brenon and his unit mak- 
ing "The Little French Girl" return- 
ed yesterday from Bermuda. Mary 
Brian. Esther Ralston, Neil Hamil- 
ton. Mario Marjoroni and Paul Dou- 
cct were in the party. 

Hake Leaves; Clarke on 12th 
C. V. Hake leaves for the Orient 
today via San Francisco He will bf 
located in Japan for some tinif and 
will visit other countries of the Orien* 
on behalf of First National. 

Horace T. Clarke, Oriental ronre- 
sentative for the company leaves on 
the 12th. 

Manheim in Hospital 

N^ L. Manheim, foreign managei' 
for Universal, is in the Harbor Hos- 
pital where he tmderwent an opera- 
tion on his neck. He will be out of 
the office for two weeks. 

Paramount Buys "Moon of Israel" 

"Moon of Israel", a Sascha pro- 
duction, made from Rider Haggard's 
story, has been bought by Famous 
for the United States and Canada. 
The picture, which has an Oriental 
atmosphere. was produced b y 
Michael Courtice. and the deal witli 
Paramount was made by Jeffcry 

Starts in Two Weeks 

Los .Angeles — Marv Pickford will 
start work on "Little Annie Rooncy" 
in two weeks. She and William Beau- 
dine are collaborating on the script. 

Nebraska Bill Won't Pass 

T,inco1n. Neb. — A Sunday "bhie" 
measure is before the House. .A 
strong protest against the measure 
will undoubtedly prove successful. 

Millhauser, Production Editor 

Los .\ngeles — Bertram Mil'hauser 
will be nrodurtion editor for Cecil B, 
De Mille and Lou Goodstadt, casting 

"The Denial" At Caoitol 

"The Denial." goes into the Capitol 
next week. 

Stolls Resume Production 

London — In a few days, the StoU 
studios will recommence work on 
new productions at Cricklewood. 
New plans are being developed, new 
casts are being engaged, and it i.s 
hoped that during March produrticm 
will be in ftdl swing. 

Ufa Profits 3 814,809 Marks 

Berlin — .\[ the annual meeting of 
the Ufa it was decided 'o consolidate 
the paper capital of tli ■ firm intc 
60,000,000 gold marks. The net pro- 
fits of the concern were 3 814.80 ' 

Lumas in Glendale Stud'o 

Lumas Film has engaged space ;■' 
the Glendale studios for a series of 
Gotham Prod. Work starts Mon- 
day on "A Little Girl In A Big 
City", Burton King directing. 

Wardour Gets "Last Laugh" 

London — Wardour has secured 
"The Last Laugh". 

Insured for $1,000,000 

Los .Angeles — The Bchrendt-Levy 
Co., has placed insurance aggregating 
$1,000,000 on the lives of Norma and 
Constance Talmadge. 

Jay Hunt in "Lightnin' " 
Los .Angeles — Jay Hunt will play 
the role of Bill Jones in "Lightnin." " 

J ^ 


Friday, March 6, 1925 

Vol. XXXI No. 54 Friday, March 6.1925 Price 5 Cents 

Copyright 1925 VVid's Films and Film Folks, 
Inc., Published Daily except Saturday, at 
71-73 West 44ih St., New York, N. Y., by 
Joseph Daiineiiberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Alan 
ager ; Maurice D. Rann, Managnig Editor; 
Donald M. Mersereau, Advertising Manager; 
Ralph VVilk, Traveling 
Entered as second-class matter May 21, 1918 
at the post oftice at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United Slates, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. F'oreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address- 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, UlvJ. 
'Phone, Granite 3980. London Representa- 
tive —Ernest W. F'redman, The Film Renter, 
53a Shaftesbury Ave., London, W. 1. Pan^ 
Representative, La Cinematographic t an 
caise, 50 Rue de Bundy. Pans, F'rancc, 


High Low Close Sales 

East. Kod, .11234 112!^ 112J4 1,300 

F. P.-L. ...100J4 985/i 99/2 12,800 

do pfd 108^ 107 108 400 

Film Insp Not quoted 

Loew's 23K 23 23 J4 2,800 

Metro.-Gold. \9y2 19^ 19-^ 100 

Pathe 4534 4254 4254 75 

Warners ... 15 15 15 100 

Warners "A" 155/^ ISj/ 155^ 1,600 

St. Louis Tightens 

(Continued from Page 1) 

and Mikado Skydome. The last two 
enter the combine l)y virtue of a deal 
whereby half interest in the Mikado 
passes into the hands of Louis Stahl 
and the Sanford Amusement Co., with 
Scherrer Bros, holding the other half. 
The latter firm has obtained a lease 
on the Hamilton Skydome and will 
rename it the Mikado Skydome. The 
Mikado seats 1,600 and the Skydome. 
2,500 but their influence on the book- 
ing situation means something. 

The Sanford Amusement Co. owns 
the Union and intends building the 
Sanford theater and airdonie at Union 
Blvd. and Northland Ave., at a cost 
of $500,000. The company also in- 
tends taking on additional theaters. 

With vaudeville in the new St. 
I.ouis, the Rialto will become a pic- 
ture house. 

Ned Marin In Northwest 
Portland, Ore. — Ned Marin, sales 
director of the Universal exchanges 
was in Portland recently on a tour of 
the Western territory. 



Raw Stock for QUALITY 
Sole Distributors: 


45 West 45th Street 
N. Y. Bryant 7243 

Schrock In Charge 

(^Continued front Page 1) 

pervisor of the Hoot Gibson-Edward 
Sedgwick unit and several others. He 
has many scenarios to his credit and, 
in the old days, directed a large num- 
ber of two, three and five reelers. 
Carl Laemmle will remain on the 
Coast until Schrock has completely 
taken hold of the big plant. 

Thousands for Magazine "Ads" 

National .'Advertising Records, a 
monthly publication containing rec- 
ords of the size and cost of space 
used by advertisers in 110 American 
weekly, semi-monthly and monthly 
magazines, states that in January Fa- 
mous spent $57,100; and First Na- 
tional, $15,200. 

Wants Okla. To Hear Own Cases 
Dallas — A. B. Momand, head of 
the Oklahoma M. P. T. O. has sent 
a request to Texas exhibitors, asking 
them to refrain from sitting in o'n 
cases involving Oklahoma exhibitors 
so that these cases may be heard by 
the Oklahoma Board. 

Nov/ Oppose Gloucester Shows 

Gloucester, N. J. — Despite the origi- 
nal intention to permit Sunday shows, 
protests received from civic organiza- 
tions have persuaded the mayor to 
change his mind. 

Paramount Ball Tonight 

The annual Paramount supper- 
dance will be held at the Astor to- 
night. This year's function is being 
conducted as a strictly private party. 

Set On ReUef 

(Continued frotn Page 1) 

a plan to submit" but efforts to dis- 
cover what this was proved futile, 
since Hays was out of the city yester- 
day. The T. O. C. C. added that if 
the Hays plan fails, it will bring ac- 
tions under the trust laws. 

The T. O. C. C. expects that the 
presence of Cohen as chairman of the 
board will bring about a greater co- 
operation with exhibitors throughout 
the country. 

Meets Horrible Death 

Gothenberg, Neb. — J. S. Lewis 
owner of the Sun, was horribly 
mangled when the car in which he 
was riding stalled on a railroad track 
and was hit by a fast mail train. 

Texas Exhibitor Killed 
Cotulla, Tex.— P. J. McCabe, well 
known exhibitor, owner of the Dixie 
for the past ten years, was the vic- 
tim of a boiler e.xplosion recently at 
Tampico, Mexico. 

Off Soon on Oriental Trip 
Edmund H. Howells, Far Eastern 
representative of W. M. Vogel Dist. 
Corp., leaves for the Far East the end 
of the month. 

Pittsburgh — W. H. Barnes, for 
two years on the road for Metro- 
Goldwyn, has resigned and joined 
the Columbia sales force. 

Albany, N. Y. — Glens Falls .A.musc- 
ment Co., Albany. Capital $1,0(10 
Incorporators, C. Buckley and M 
Buckley. Attorney, L. O'Neill 

j "I predict Richard Holt will 
prove a sensation!" 

—Bill Edmund 

Progress Features* San Franc sco 


Write for your franchise to 


723 7th Ave. 
N. Y. C. 

1974 Pag. St. 

San Francisco 






Bad man * 


Directed by 

JleUased b^ 


Film Board of Trade Elects 

Detroit — The Detroit Film Board 
of Trade has elected the following 
officers: Otto Bolle, of Paramount, 
president; Harlan Starrm, Educa- 
tional, vice-president; Dave Palfrey- 
man, secretary; Art Elliot, F. B. O., 
treasurer. The new joint arbitration 
board consists of Joe Friedman, Art 
Elliot and Jack Saxe. 

Grist, In Little Rock 

Little Rock, Ark.— W. W. Grist. 
Jr., for many years with Southern 
Enterprises, has been appointed man- 
ager of the Capitol. 



That the Rivoli Theatre, N. V., is playing 
"KO-KO THE BARBER" for their anniver- 
sary week starting March 1st, Max Fleischer's 
latest Inkwell Cartoon novelty. 

"DO YOU REMEMBER" one of Red Seal's 
"Gems of the Screen" is playing Rialto 
Theatre, N. Y., this week. Old love songs 
put it over strong. 

Red Seal's short subjects include something 
appropriate for all occasions. 

1600 B'way 

N. Y. C. 




Motion Picture Apparatus Co. 

I llOWest 32dSt., New York 

1 Phone Penn. 6564 


' Survives the long run. 
Distributed exclusively by 


A. G. STEEN. Priiidcnl 
Phone 1650 Broadway 

Circle 8981 N. Y. C. 


Developing - Printing — Titles 

1476 — Broadway 


Bryant 93S0-9S3I 


ftmqst in Screen Brilliancy 


Friday, March 6, 1925 

Shorts In Color 

Series Made With Brewster Process 
— Deal on Now For 

A series of short reels in color, 
produced by the Brewster Color Pic- 
tures Corp., of New York is about 
to be placed in distribution. It is un- 
derstood a deal for release is now un- 
der way, to be closed in a week. 

The process was developed by P. 
D. Brewster and was used in "Way 
Down East" and "Dream Street" by 
D. W. Griffith. A special camera 
with separate negatives and a single 
lens is used. The light is split and 
two simultaneous pictures taken 
through color filters. 

Brewster stated yesterday the dis- 
tribution deal under way would in 
elude about 70 per cent of completed 
product to date. He intends going in 
for insert work in the near future, 
along the lines of Technicolor. 

Lid May Be Clamped in Lawton, 

Lawton, Okla. — Advocates of Sun- 
day closing are pushing a movement 
to bring the question of "blue" Sun- 
days before the public at a special 
election. It is quite likely that if 
this is brought to a vote, Lawton 
will be without shows on the Sab- 

Would Share Exhibitor Expense 

Oklahoma City— The M. P. T. O. 
and the Film Board of Trade are 
making an arrangement, whereby ex- 
penses of exhibitors brought into 
Oklahoma City to sit in on the ar- 
bitration board, would be shared. 

W. D. Ward On His Own 

Detroit — W. D. Ward, Fox man- 
ager here, who severed his connec- 
tion several weeks ago, has entered 
distribution on his own, forming W. 
D. Ward Prod., with headquarters in 
the Film Bldg. He has secured the 
Michigan franchise for Preferred 

John B. Clymer, who has written a 
number of stories for pictures, 
has sold a play to Al H. Woods. It 
was w-ritten in collaboration with 
Maurice Marks. 

Trenton, N. J. — Ideal Beach Realty 
and Amusement Co., Newark. Capi- 
tal $250,000. Incrporators, W. 
Schaefer, W. Schraft and M. Koer- 
ber. Attorneys, Stickel & Naught- 
right, Newark. 

Sues Griffith for $100,000 

Miami— Mrs. Olive Lauther, of 
1011 W. Flagler St., has filed suit 
for $100,000, against D. W. Griffith 
in the U. S. District Court. She 
claims that "America" contains a 
number of scenes similar to those 
appearing in a scenario which she 
says she submitted to Griffith when 
he was in Miami in 1923. 

The Griffith offices yesterday re- 
fused to consider the Miami suit in 
a serious light. 

Merger Recorded 

Albany, N. Y. — A record of the 
merger of Metro Pictures Corp. with 
Metro-Goldwyn Pictures Corp. has 
been filed with the Secretary of 

Murnau's Next, "Tartuff" 

Berlin — F. W. Murnau who direct- 
ed "The Last Laugh", will next 
make "Tartuff", from a scenario by 
Karl Mayer, author of "Caligari". 
Emil .Tannings and Werner Kraus 
will be co-starred. 

Two Bills Up In Texas 

Austin, Tex. — Charles Rowland, of 
Fort Worth, has presented two bills 
in the House. Bill No. 480 provides 
for an occupation tax of $500 per 
year, on all kinds of theaters, with 
the various counties and cities privi- 
leged to assess one-half. Bill No. 
491 would be of help to exhibitors, 
it providing for a 5 percent tax on 
gross receipts of all road shows, 
dramatic shows and the like. Col. 
H. A. Cole, head of the M. P. T. O., 
does not believe that either measure 
will pass. 

Paramount Managers Shifted 

Toronto — Famous Players Cana- 
dian has re-appointed Harry S. Dahn 
manager of the Capitol, Montreal, 
from which he was taken last fall to 
direct the Hippodrome and Regent, 
Toronto. Dahn replaces Ralph 
Thayer, formerly of the Blank Enter- 
prises in Iowa. 

The Soybean in Films 

Washington — A two-reeler illustrat- 
ing the cultivation and utilization of 
the soybean has been completed by 
the Dept. of Agriculture, in which the 
Bureau of Plant Industry worked in 
cooperation with the Ohio State Uni- 
versity. This picture, "Four Men and 
the Soy," was made at Columbus. 

Still Battling For "Open" Sundays 

Chicago — Although a similar refer- 
endum has been twice defeated, resi- 
dents of Oak Park have again sub- 
mitted a revised ordinance which 
would lift the Sunday "l)lue" ban. The 
question will be placed before voters 
on April 4. 

Leonard Buys Arrow Pictures 

Arrow announces the sale of five 
pictures to Progress of St. Louis. 
which will handle them in Eastern 
Missouri and Southern Illinois. They 
include, "The Broken Violin"; "The 
Rip Tide"; "The Splendid Lie"; 
"Man and Wife;" "Gambling Wives." 

Filming Anatole France Story 

Paris — The Films de France is 
making a picture of "Jocaste", an 
Analole France story, under direction 
of Louis Nalpas. 

Stinnes on Westi Board 

Berlir. — Dr. Edmund Stinnes has- 
been added to the directorate of 
Westi Films. He has been the fin- 
ancial backer since the company's 

Hurry up! 



Friday, March 6, 1925 



Albany, N. Y. — Henry Ginsberg 
Distributing Corp., New York. Capi- 
tal $25,000. Incorporators, H. Herz- 
brum and W. Kessler. Attorney, H. 
Lewis, 220 West 42nd Street, New 

Albany, N. Y. — Fair Enterprises. 
Inc., New York. Incorporators, A. 
Schimel, H. Berg and R. Lipnick. At- 
torneys, Seligsberg & Lewis, 45 Cedar 
Street, New York. 

Albany, N. Y.— Delbert Prod., 
New York. Capital $10,000. Incor- 
porators, H. Herzbrum and W. Kess- 
ler Attorney, H. Lewis, 220 West 
42nd Street, New York. 

Albany, N. Y.— Walbrook Theat- 
rical Enterprises, New York. Capi- 
ta! $20,000. Incorporators, L. Naisel, 
M. Cooper and E. Solowitz. Attor- 
neys, J. S. Solomon, 291 Broadway. 
New York. 

Albany, N. Y. — Stratton Amuse- 
ment Corp., New York. Capital |10,- 
000. Incorporators, W. Schneider 
M. Goldman and S. Petridge. At- 
torney, W. Schneider, 1,475 Broad- 
way, New York. 

Albany, N. Y. — Jamaica Oval Corp. 
J;imaica. Capital $30,000. Attorneys 
Dayton & Bailry, 55 John Street. 
N c\\ York. 

Albany, N. Y. — Temple Citadel 
i'ublications. Inc., New York. At 
torne\', H. Skinner, 253 Broadway, 
New York. 

Albany, N. Y. — Kirkwood and Per 
ci\al. Inc., New York. Capital $20, 
000. Attorney, J. A. Corr, 2 West 
45th Street, New York. 

Albany, N. Y. — Davids and 
Schwoening Realty Corp., Jamaica. 
Capital $50,000. Attorneys, Dayton 
and Bailey, 55 John St., New York. 

Albany, N. Y. — Broadway Distri- 
buting Co., New York. Capital |5, 
000. Attorney, S. Schwartzberg, New 

Albany, N. Y. — Bermul Produc- 
tions, New York. Incorporators, J. 
Mulligan, P. Treibitsch and S. Ber- 
minger. Attorney, H. Goldblatt, "1540 
Broadway, New York. 

Albany, N. Y.— Williamsburgh 
Amusement Corp., Brooklyn. Cap- 
ital $10,000. Incorporators", M. Kip- 
perman, B. Schnitman and J. Stern. 
Attorney, A. A. Burdick, 233 Broad- 
way, New York City. 

Albany, N. Y. — Stonelea Players, 
New York. Incorporators, A. Durst, 
J. Spiller and R. Gilford. Attorneys, 
Wise & Seligsberg, 15 William St., 
New York. 

Illinois Theaters Robbed 

Collinsville, 111. — The Miners the- 
ater, owned by Chester Grubcr, was 
entered by yeggmen, recently, who 
cracked the safe and escaped with 

Dupo, 111. — The safe of the local 
theater was broken open, the loot to- 
taling $400. 

Carlinville, 111. — Mr. and Mrs 
Frank Paul, owners of the Marvel, 
were recently held up by three armed 
highwaymen at their home, bound 
gagged and robbed of $1,400. 

Benld, 111. — Santos Roman, owner 
of the Grand was robbed of $100 by 
two armed highwaymen after leaving 
the theater. 

Hog Breeds in Gov't. Picture 

Washington — A new hog film, en- 
titled "Hog Breeds and Hog Manage- 
ment" is now available from the 
Dep't. of Agriculture. This picture i 
is in one reel, and was produced in i 
cooperation with the Bureau of Ani- 
mal Industry. 

Boam Quits English Firm 

London — It is understood H. J. 
Boam, has resigned as managing di- 
rector of Phillips Film Co. H. S. 
Chambers, renter and exhibitor, is 
now interested in the management. 

Mueller Now Has Three 

Sedalia, Mo. — William H. Mueller 
has purchased the Liberty from 
Thomas H. Johnson. The building 
cost $165,000. Mueller owns two the- 
aters in Jefferson City. 

Albany, N. Y. — Landing Amuse- 
ment Corp., Brooklyn. Incorporators, 
M. Peyser, L. Strong and F. Rubin. 
Attorneys, Wentworth, Lowenstein & 
Stern, 152 West 42d St., New York. 

Two More Territories Closed 

Arrow has sold "California in '49" 
to Frank Zambreno of Progress, 
Chicago, and Harry Thomas of 
Merit, New York. 

Terra Plans More Activity 
Berlin — Terra Film, which has the 
backing of Ullstein and Co., an im- 
portant publishing house, is going 
into production on a more active 

Maryland M. P. T. O. Plans Party 

Baltimore, Md.— The M. P. T. O. 
of Maryland will hold their annual 
dinner and dance on April 19 at the 
Southern Roof Hotel. 


Charley Werner 111 

St. Louis — Charley Werner, of 
Mctro-Goldwyn, is on the sick list. 
His physician has ordered a complete 




Progressive Manager with 20 

years e 

xperience in pictures, vaude- 

ville and road show attractions, wants || 


with some reputable firm or 


A capable executive with 


ideas. Best of references — 


mail or telegrams 


1005 Roosevelt Bld'g., 

Indianapolis, Ind. 


Revivals will be available for the 


in each territory 

The First Group of Features Consists o/ , ' 





R E A D I ! Beautiful Paper, Accessories and New Prints 



Controlled by 


Distributed by 



Friday, March 6, 1925 


Newspaper Opinions 

"Lady of the Night" — Metro-Gold. 

AMERICAN—* * * It is a picture that no 
one who loves his movies should miss. 
Neither shouW those miss it wiio complain 
they cannot love the movies because of the 
lack of good pictures. "Lady of the Niglit" 
furnishes the solution to their difficulty. 

BULI.KTIN — Norma Shearer docs the 
best work of her • • * career * * ♦ There 
is a good deal of trick photography in the 
piciure, notably a double exposure which 
shows Miss Shearer, in her dual role, both as 
.Molly and F'lorence, strugglifig for the love 
of the young hero. It is excellently done, 
but trick i>hotography alone would not make 
the picture so distinguished ; it is the ex- 
cellent acting on Miss Shearer's part that 
lifts the tiicture above the ordinary run. * * ♦ 

DAILY MIRROR—* * • Monta Bell * * * 
I. as succeeded in making "Lady of the Night" 
intense drama vivid with realism, human in- 
terest touches, and excellent characteriza- 
tions. * * • 

* * * a gem of subtlety. Take our advice 
and see it. * * * 

DAILY NEWS—* * * You come away 
from "Lady of the Night" with a thoroughly 
satisfied feeling. You haven't seen a screen- 
ing of a best seller or an adaptation of a 
Broadway play, but you have seen a first- 
class movie, and after all isn't that the best 
of all? * * * 

Hell, whose direction is consistent, has hand- 
led the story deftly, and Norma (Shearer), 
playing the dual roles, shows she can act be- 
sides being extravagantly beautiful. ♦ ♦ * 

* * * Every one of the characters does 
splendid work, the types are well chosen, the 
story is interesting. • ♦ ♦ 

EVENING WORLD—* * * Director 
Bell appears to have caught here what he 
attempted and just missed in "The Snob." 
This picture is bound to go far • * * 

HERALD TRIBUNE—' ** could not 
fail to be a great picture because of the 
direction of Monta Bell and the performance 
of Norma Shearer. The story is illogical 
and loosely tied together. No character is 
rlearlv defined save that of the "lady " • * • 

is a penetrating bit of feminine psychology 
in the telling of the tale that is responsible 
for the serious moments of the film and the 
acting of the featured player is full of feel- 
ing. We are inclined to object to the cari- 
caturing of the poor girl. * • ♦ 

POST — * * * is a decidedly interesting 
piece of work, though we cannot recommend 
it as prime entertainment. It is from the 
megaphone of that clever young director 
Monta Bell ; but for some reason, Mr. Bell 
has slipped up on this one. * * * 

.SLT.V — "Lady of the Night" is moderately 

_ TELEGRAM— At times the film shows the 
msight of a Chaplin, at other times it seems 
to bow before von Stroheim's doctrine that 
the great aim of a picture is the accumula- 
tion of mile after mile of meaningless detail 
It does not seek for any great emotional 
tremors. • * * It just lays a series of heart 
throbs before you, like a link of sentimental 

TIMES — * * * Undoubtedly there are cer- 
tam good ideas in this pictorial effort and 
Bome of the subtitles are witty. It is en- 
tertainment most of the time, but now and 
again annoying. 

Rushing to Success! 




another big 


Gotham Production 

Distributed by 

Lumas Film Corporation 

Sam Sax, Pres, 
1600 Broadway, New York 

WORLD— Along toward the end of 1925 
if any one should ask me — and some one is 
sure to do it — what I consider to be one 
of the finest screen performances of thte year. 
I am going to have an answer ready on a 
moment's notice. It will be: "Norma 
Shearer, in 'Lady of the Night.' " • • • 

Simplicity is outstanditig in "Lady of the 
Night." Simplicity of story of plot construc- 
tion, of direction and of photographic effect. 
Also it is splendidly short. There is in it 
something of the beauty and surefootedness 
of "The Marriage Circle." 

To Film Gibbs Story 

London — Walter Nielinhr states he 
will next produce a Philip Gibbs 

First National Into Educ'l. Office 

Toronto — The I'"irst National staff 
has been installed in the Canadian 
Educational exchange, subsequent to 
the recent amalgamation of the two 
companies in Canada. 

Enters Real Estate 

Miami, Fla. — Arthur S. Dickinson, 
well known in the Southwest, has en- 
tered real estate. 

Small Town Theater in Big Fire 

Milwaukee — The Carter at Winter, 
a small town near Rice Lake, is a 
complete loss by fire. 

New Government Reel 

Washington. — The U. S. Dept. of 
Commerce has ready "Laying Lunib- 
ritus Low," a short reel, designed to 
instruct lawn growers in methods of 
preventing damage by worms. 

"Maybe Stone has it" 

We have more than 



on hand. Negative or Positive Prints 


220 W. 42 Si. Phone Chic. 2110 N.Y.C. 



W. p. F. Radio Phone Corporation 

(A Delaware Corporation) 
Capital Stock — No Far Value 

Transfer Agent: Registrar: 

Security Rejtistrar & Transfer Co. Security Registrar & Transfer Co. 

New York New York 


Authorized 200,000 shares 

To be presently outstanding 195,000 shares 


Mr. W. P. Foltner, President of the Corporation, has summarized his letter to 
us as follo'ws: 

■LJTC'T'r^D\7 A XTT\ "QTTCTXTT7CC '^^^ Corporation •was incorporated under 
M1J5 lUK Y AIMJ rJUMiM^:^^: the laws of the State of Delaware, 1924, 
and is the outgrowth of a business first established by The W. P. F. Radio Phone 
Company in 1921, which was taken over by the present corporation. The corpora- 
tion has recently acquired the business and assets of Herbert, Inc., of New York, 
established in 1923. 

■RTTQTXTTT^Q* '^^^ Corporation operates a chain of stores retailing and wholesal- 
rSUollNli/OO' ing radio sets and equipment. It recently opened its sixth store 
at 160 W. 46th Street, New York. In addition to its radio business the corporation 
is a distributor of electrical washing machines, ironers, stoves and other electrical 
merchandise. The Corporation is also affiliated with other retail and wholesale 

IVf A \T A r^TTMTriVIT'. '^^® management of the Corporation will be under the 
■^'^-^^^-^^-^■^'^-^^^ A • personal supervision of Mr. W. P. Foltner, who has been 
associated in the radio and electrical industry for a period of sixteen years. The 
same personnel which has been responsible for the successful growth of the cor- 
poration will continue to direct it. The directors of the Corporation are as fol- 
lows: W. P. Foltner, J. S. Klark, Louis Zehner, Bernard Kelly and Patrick Gallen. 

We have examined carefully into the affairs of the above corporation and find 
its business of the highest standing and recognized as such by the trade. We find 
the management of the corporation in the hands of conservative men who are rec- 
ognized in the radio industry as men of exceptional engineering, production and 
merchandising ability. We recommend the purchase of these shares as one of the 
most attractive speculations in the radio group of stocks. 

Application to list these shares on the New York Curb Market will presently 
be made. 

Circular descriptive of this issue can be had, upon request, from the under- 

Price $15.00 Per Share 

Forward subscriptions to 


Telephone Bowling Green 2556 
65 WALL STREET Investment Securities NEW YORK 

(The statements contained herein, while not guaranteed, are based upon information which we 

believe accurate and reliable.) 

^nDes Moines 


Out oJF the RED ibr the 
first time in six months 
at the Des Moines theatre 


Although featuring no stars 
was able to hold over for en- 
tire week to excelhni business 
at the Hippodrome"— Variety 

Opened to capacity 
and held up very 
well for the weer(' 

fl.y. Selegrai 

, PtecC 

OP covrse it's a 
TirAt national Picture 

Members f Motion Picture Producers and Distributors of America Inc.— Will Hays J^sULent 

<Forei];n Righu Conuolled b<) V. 
Pinit NaiionA] Plcium Inc. J 

363 Maditon Avrrmc. New "fork /"^ 



■ lUlJLiaUJMCmBi 




Vol. XXXI No. 55 

Sunday, March 8, 1925 

Price 25 Cents 

Dangnous bpike 

La Plant9 

Presented by 


B99ed on the novel 

Uhh'^ cm JcUof' 

by ramela IVyme 

'Divecied bu 

William Seiter 

Another Bi^ Hit on 
niversal*s White List 

ofthenctures on 





Here is a powerful, red-blooded production that 
contains all the elements that make for supreme 
entertainment. Comedy, drama and pathos are skill- 
fully blended in this great story from the pen of 
Peter B. Kyne, one of America's foremost authors. 
It's a western with an amazing new twist. The 
story deals with a beautiful dance hall girl and a 
good bad man, and is replete with high adventure 
and glorious romance. A brilliant cast is headed by 
Mabel Ballin, Forrest Stanley and Russell Simpson. 


Producers Distributing 

^rr?r=???= CORPORATION ^rr^:^^^ 

Foreign Distributor; Wm. Vogel Distributing Corp. 

Member of Motion Picture Producers and Distributors of America, Inc 

Will H. Hays. Pres. 

7Aff brAdstreet 




Vol. XXXI No. 55 

Sunday, March 8, 1925 

Price 25 Cents 

Many New Theaters 

Week's Report on New Construction 

Shows Number of New Theaters 

Planned — One for the Bronx 

Reports of new theater construc- 
tion gathered through the week in- 
dicate that many more new houses 
are being planned. 

Los Angeles and surrounding 
towns seem to be in the thick of a 
heavy construction program. Else- 
where in this issue will be found 
sonic interesting detail of what West 
Coast Theaters. Inc. are doing in that 
section of the country. 

Reports reprinted from "Engi- 
neering News-Record" follow: 

Hamden. Conn. — C. Sclineider. 42 t'iiurch 
St., New Haven, taking bids for one story 
theater and .stores to cost $1.S0,0(>0. .Ar- 
chitect. C. H. Abramowitz. 42 Chuvch .St. 

Kansas City, Mo. — J. C. Nichols Develop- 
ment Co., 911 Commerce Kldpr. is having 
sketches made for a theater to go up at 
47th St. and Mill Creek Rlvd. 

Los Angeles — L. A. Smith, architect, Lily- 
Fletcher Bl'dg. is taking bids for a two 
story theater, store and office building to 
go up at 10th St. and Western Ave. for 
West Coast Theaters, Inc. 

Oakland, Cal. — Reid Rros. architects. 105 
Montgomery St., San Francisco, taking bids 
for a two story Class "A" thcate ■ to seat 
2,,S00 and to be built at Grand, I.akesde. 
and Walker Aves. for A, C. Karski and L 
Kaliski. care of architects. Cost $240,000 
(.Continued on Page 11) 

Bern to Join De Mille 
It is reported Paul Bern has signed 
a directorial contract with Cecil De 
Mille, to become effective upon com- 
pletion of "The Shock Punch", 
Richard Dix's new picture. 

Features Reviewed 


The Rag Man 

Metro-Goldwyn 6 


Goldstone-State Rights 6 

Too Much Youth 

Gerson-State Rights 6 

The Mansion of Aching Hearts 

Schulberg Prod 6 

New Lives for Old 

Paramount 7 

Daddy's Gone A-Hunting 

Mctro-GoIdwyn 7 

One Year to Live 

First National 7 

The Re-Creation of Brian Kent 

Principal 7 

Salome of the Tenements 

Paramount 10 

The Saddle Hawk 

Universal 10 

Parisian Nights 

F. B. 10 

The Star Dust Trail 

Fox 10 

Short Subjects 11 

Boosting WoodhuU 

Some Talk of Boom on His Behalf 

to Fill Presidency of M. P. T. O. 

A., in Place of M. J. O'Toole 

It is likely that a "Pete" Wood- 
hull boom for presidency of the M 
P. T. O. A. will be launched shortly. 
With the Milwaukee convention about 
two months off, the time is not fai 
distant when "favorite sons' will be- 
gin to appear in various sections of 
the country. 

Woodhull is now chairman of the 
board of directors of the national 
organization. At the dinner tendered 
to him in Newark the other night 
close observers were of the opinion 
that a pronounced sentiment for 
Woodhull had manifested itself. 

Although, as noted, .Sydney .S. 
Cohen has been approached l)y ex- 
hibitor leaders in the West to again 
run, he will not countenance the idea 
because of his long period of service 
as president. 

Indiana "Blue" Law Dead 

Indianapolis — The Indiana House 
has killed the "blue" Sunday bill by 
a vote of 48 to 44. The measure was 
sponsored by the Lord's Day .Alliance. 

To Film "Napoleon" 

Dimitri Buchowetzki to Direct Uni- 

versal's Next Spectacle — Work 

Starts in May or June 

Carl Laemmie yesterday signed a 
contract with Dimitri Buchowetzki, 
to produce the next big Universal 
spectacle, "Napoleon the Great." 

Buchowetzki has handled a num- 
ber of period pictures including 
"Danton," "Othello," and "Peter, the 
Great". It is said the Napoleonic 
period has always had a fascination 
for Buchowetzki and that his desire 
to make a picture of the life of the 
great general found a sympathetic 
audience with Mr. Laemmie. The 
production will be started al)out May 
or June. 

Puzzle Craze Hurting Wisconsin 

Milwaukee — Small town exhibitors 
in Wisconsin, still hit by blows dealt 
by the radio, are complaining of a 
competition. It's the cross word 
puzzle craze. 

Just as the radio made itself felt 
in the smaller communities more than 
in the larger cities, so also is the 
cross word puzzle working its great- 
est havoc with theater attendance in 
the small towns. 


! the time. 


1'lie clown. A\'h(), liroken-hearted. Laughed and 
Until he made the audience laugh witli liim. While a 
His heart was broken. 

.\ great figure in grand o])era. Made dou1)ly great. By the 
tragedy of the situation — l)ecause the world wants to laugh. For 
laugh it will. Even thougli hearts are breaking. 

And v^ith this figure ])lanted. Read what Laurence -Stallings. 
Writes about Chaplin ; in the New York World : " 'I try to do the 
things in my own way the others do,' he said as we wander 
ed. talking Ham'et. He would show m \ We went to the jiro- 
jection room. There he sat at a small parlor organ and wheezed 
forth odd phrases from the hymnal, as the screen became imbued 
with his tragedy. 


"The 'things in my own wa}-' were ])iccemeal shots ot his new 
picture. \\'hat a tragic fcd'iw there was upon the scr^.'eii ! .A.n(l 
how little of the gag continuity that at times disfigured 'The 
Kid.' Chaplin was a lone prospector in .\laska in these screen 
fragments. They tumbled upon the white wall, blackening it 
with the shadows of human weariness and loneliness. Shots of 
Chaplin wandering in the snow, jaunty with his hat and cane 
and shoes, indomitably jaunty with the chiklLsh swagger of the 
human soul, lost from the ninety-and-nine who toiled in inass 
formation far in the background over the beaten trail. Shots of 

(Continued on Page 4) 

Hearst-Metro Deal 

Agreement Calls for Two Pictures — 

Marion Davies in One — Second, 

"The Temptress" 

Los .■\ngelcs — .\ deal was closed 
yesterday between International Film 
Service, Co., Inc., and Metro-Gold- 
wyn, providing for the filming of two 
Cosmopolitan Prod. Metro-Gold wyi 
will make and distribute them. 

One will be adapted from the stage 
play, "Merry Wives of Gotham" iii 
which Marion Davies will be starred 
and the other, "The Temptress" by 
Blasco Ibanez, which the Hearst or- 
ganization has owned for some time. 
In addition to her salary, Marion Da- 
vies will receive a percentage of the 
profits on "Merry Wives of Gotham." 

\\''illiam Randolph Hearst is re- 
ported to be pleased with distribution 
through Metro-Goldwyn and suf- 
ficiently impressed with studio ef- 
ficiency under Louis B. Mayer to for- 
sake production on his own in favor 
of the new arrangement. 

The deal was closed by Nicholas 
M. Schenck and Louis B. Mayer 
representing Metro-Goldwyn and by 
Edgar B. Hatrick representing 
Hearst. Its consummation carries out 
the prediction made by THE FILM 
D.MLY that it was this piece of busi- 
ness that brought Schenck and Rubin 
to the Coast. 

Tax Receipts Drop 

Washington — Internal Revenue 
Bureau receipts from the theater and 
amusement tax in 24 of the principal 
collection districts for six months 
ended Jan. 31, 1925, were $13,701,841, 
a decrease of $25,265,383 from the 
1924 period. In the five collection 
districts of New York for the six 
months to Jan. 31, 1925, the receipts 
■vere $4,147,716 against $7,386,664 in 
rhe six months ended Jan. 31, 1924. 

B. r>.nd K. Buy In 

Chicago — Balaban and Katz are 
■eported to have bought a third in- 
erest in the Diversey theater, which 
■s now being built for Jones, Linick 
nil] .Schaefcr. 

Patsy Miller With Warners 

Los Angeles — Patsy Rutli Miller 
has signed a long-term coiUract as 
a featured player with the Warners. 

Kent Home With Cold 
Sidney R. Kent of Famous is con- 
fined to his home with a cold. 

«-—--''- -^ 




Sunday, March 8, 1925 


Vol. XXXI No. 55 Sunday, March 8, 1925 Price 25 Cents 

Copyright 1925 Wid's Films and Film Folks, 
Inc., Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y., by 
Joseph Dannenberg, President and Editor ; 
J. W. Alicoate, Treasurer and Business Man- 
ager ; Maurice D. Kann, Managing Editor ; 
Donald M. Mersereau, Advertising Manager; 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918 
at the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I, Paris 
Representative, La Cinematographic Fran- 
caise, 50 Rue de Bundy, Paris, France. 

Advertisers to Meet in Cleveland 

Cleveland — The interdependence of 
screen advertising and other advertis- 
ing mediums will be discussed at a 
meeting of the Screen Advertisers' 
Ass'n, March 12-13. Douglas D. 
Rothacker, president, will preside. 
Among the speakers will be: Charles 
Barrell, of the General Electric Co., 
J. Homer Flatten, treasurer of the 
Hays organization, and Earle Pear- 
son, educational director, Associated 

In The Courts 

Tec-Art Studios have filed a judg- 
ment for $2,012 in the City Court 
against Creation Pictures, Inc., for 
services in making films, and for dis- 
bursements made in behalf of the de- 
fendant, in October and November 
1st. No answer was filed in the case 
by Creation. 

Heam "V.-P." of Atlanta Board 

Atlanta — Hank Hearn, sales man- 
ager for Southern States Film, has 
been elected vice president of the 
Film Board of Trade, succeeding 
John Quillian, who resigned when 
Enterprise Dist. Corp. withdrew from 
the board. 

Banks in "Keep Smiling" 
Los Angeles — The Monty Banks 
comedy now in production for Asso- 
ciated Exhibitors, has been given the 
working title of "Keep Smiling". 
Anne Cornwall will be the lead. 


220 W«t 42nd St. Corpor ation 
Kcw York. Chick. 4052 
Cables— Gtokann. N- Y. 


When you think of 


you are thinking of 

S T E B B I N S 

Specialiate in Motion Picture 

and Theatrical insurance for 

the past fifteen years. 

Arthur W. Stebbins& Co., Inc. 
1540 Broadway N. Y. C. 

Bryant 3040 

"Paramount Preview" Appears 

"Paramount Preview" is the name 
of a new Famous house organ now 
being mailed to 5,000 exhibitors. 

Its primary object is to get infor- 
mation about forthcoming pictures to 
exhibitors while they are being pro- 
duced so as to enable exhibitors to 
plan their campaign long before the 
picture reaches the theater. 

Two Franchises Sold 
W. D. Ward has organized Pre- 
ferred Pictures of Detroit and has se- 
cured the Schulberg output in Mich- 

Robert Lieber has bought the pic- 
tures for the Indianapolis territory. 

Chadwick on Coast Indefinitely 

I. E. Chadwick who is supervising 
production in Los Angeles, will re- 
main in California indefinitely. Work 
is under way on two of the "Chad- 
wick 9" and two for 1925-26. 

"Blues" Hostile in Dayton 

Dayton, O. — Although the "blue" 
Sunday advocates have been quiet 
for the past few months, they are 
again vigorously condemning amuse 
ments on the Sabbath. 

"Ljring Wives" Finished 
"Lying Wives" has been completed 
at Tec-Art. It is now undergoing 
editing and titling, in the hands of 
Selma Rosenblum and Max Abrani 

The Week's Headlines 

Trouble brewing between newly-foniied 
Badger Theaters Corp. and Famous, First 
National and Metro-Goldwyn, in Milwau- 

Famous will release between 70 and 80 dur- 
ing 1925-26. Earnings for 1924 around 
$20 a share. 
Pathe to develop Harry Langdon mto fea- 
ture comedian. 
Daniel Carson Goodman no longer produc- 
tion manager for Cosmopolitan. 
Universal takes over E. J. Sparks' 17 the- 
aters in Florida. Looking for other chams. 
Entire "blue" law fight in Jersey hmges 
around indictments of Elizabeth managers. 
Warners to build theater in Seattle. 
Will Hays, back from the Coast, optimistic 

over 1925. 
Harold Franklin finds theaters in South en- 

joving good business. 
Reported P. A. Powers will finance a pic- 
ture starring Peggy Joyce. May be road- 

Universal instructs sales force to advise 
practicability of Railway E.xpress distri- 
bution plan. 
Progi-ess, Enterprise and Eltabran, dissatis- 
fied with present methods resign from 
Atlanta Film Board. 
R, A. Rowland says First National will 
continue handling of independent pictures. 
Douglas Fairbanks and Mary Pickford re- 
ported financially interested in new Wis- 
consin theater. 

Valentino and J. D. Williams split. Star 

may go to United Artists. 
Western exhibitors urge Sydney S. Cohen 

to again head M. P. T. O. A. 
News reels in race to get inaugural film on 

Broadway first. 
Raoul Walsh to direct "The Wanderer" for 

Renorted Bebe Daniels signs with Cecil B. 

Universal's 1924 profits will total $1,700,000. 
Deep silence surrounds split between Ru- 
dolph Valentino and J. D. Williams. 
T. O. C. C. determined to secure relief from 
Hays office or bring actions under trust 

Raymond Schrock succeeds John Griffith 
Wray as general manager at Universal 

Booking situation in St. Louis growing more 
acute. New combine controls Northwest 
part of city. 


Mctro-Goldwyn closes deal with Hearst to 

release two pictures. Marion Davies in 


Week's report for new theaters shows large 

number planned. 
Dimitri Buchowetzki to direct "Napoleon 
for Universal. 

Start Campaign On "Idaho" 

Pathe has launched a prize contest 
for "Idaho," its new serial. Awards 
for the best "typical American fam- 
ily" photos will be made. Advertis- 
ing will appear in publications with 
a total circulation of about 11,000,- 
000. The contest closes July 1. 

Stars Broadcasting 

Paramount stars and directors are 
now broadcasting every Tuesday 
night as part of the Rialto program 
over Station WNYC. 

Taylor Buys "Lost Chord" For Eng 

J. H. Taylor, of Screen Art.. Ltd., 
London is here on a visit. He has 
ought "The Lost Chord" from Arrow 
for England. 






1437 B'wav Tel. 5580 Pen. — ' 


with automatic dissolving shutter, 2" F3.5 lens, 
3 magazines, case and tripod. Equal to new 



no West 32nd St. New York 

Phone — Penn. 6564 

U. S. and Canada Agmti for Dtbrit 

Switch in "U" Managers 

Albany, N. Y. — Seybert Whittman 
is the new manager for Universal. 
He succeeds Julius Singer, who has 
been transferred to the New York 

New Exchange For Charlotte 

Charlotte, N. C— D. A. McNeill has 
received a permit to erect a film build- 
ing at 505 West 4th St. It will cost 
$35,000 and be two stories high. 

Kuschner Recuperating 
Milwaukee, Wis. — Oscar Kuschner, 
Pathe manager here, is recovering 
fiom a recent operation. 

Walter Long will play in "The 
Shock Punch," starring Richard Dix. 





Fasl Sfroice 


256 W. 34th St. at Penn. Station 

Chickering 5595 Lac. 2895 




Colored Titles 


Colored Inserts 

in your pictures 
Cost very little more 
than black and white. 

Ask us about it. 

Prizma, Incorporated 

3191 Blvd., Jersey City, N. J. 

Montgomery 4211 



Negative — Positive 

As Qood As The Best 


1540 B'way 6040 Sunset Blvd. 
N. Y. C. Hollywood 


is Lovely — 
// You Play 

JAMES CRUZE'S Great Qmerican 
9^amily Picture From I^y^is Beach's 
successful droadWay comedy. 
One of the 2— famous 4^0 

^xmimcmnt ^kJti^ 

ASK Ruben and Finkelstein about "THE 
GOOSK HANGS HIGH"! And the stunt 
they pulled with this fine picture that broke rec- 
ords at all their houses! 

Watch the New York papers Monday for the re- 
views they give "THE GOOSE HANGS HIGH," 
which opens next week at the Rivoli. 

It's another of those clean, funny, human pictures 
Cruze is famous for. Another of those money- 
makers Paramount is delivering week after week, 
month after month. Another reason why wise 
showmen are now saying the Second Famous 
Forty is outdrawing the First Forty at the box 

Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President 

rr»^ , ^_ 


Sunday, March 8, 1925 


(Continued from Page 1) 

Chaplin isolated in the writhing crowds of a dance hall, lonely in 
cabin and forest, desolate upon the ledges — always with the 
tragic mask. 

" 'Don't you think,' he questioned, 'that I managed to get 
something of me into the picture ; something of what I feel ? 
Back in New York, don't you think, they will recognize me at 

"I thought of Harold Lloyd, chief money-maker of the screen, 
who occasionally leaves his swarms of gag inventors long enough 
to address civic clubs 'on the cleanliness and manliness of most 
of the people in the motion-picture industry.' But Chaplin had 
asked a question of the Martian descended from that imaginary 
planet of his in Manhattan, and it had to be answered. 'No,' I 
answered, 'they'll laugh ; same as ever.' " 

Metro makes public. In big, bold type. That West Coast. 
After playing He Who Gets Slapped shot in an extra thousand 
dollars. To be applied to the rental. Of that feature. Because 
it did so much better. Than had been anticipated. 

You find this sort of business. Operated by large circuits. But 
how many smaller ones would think of making such a move? 

The vital, essential need of this business. Is fair play. Be- 
tween all factors. Unfortunately there has been far from suflfi- 
cient. In all branches. One to the other. If a distributor "hung 
it" on an exhibitor. The world heard about it. If, in turn, an 
exhibitor "cleaned up" after buying at a trifling figure. He gloat- 
ed. The other man's misfortune was "none of his business." 
And so it has gone along. Year after year. Season after season, 
"Dog eat dog." And no one apparently interested. 

West Coast — like other Jarge circuits — has come in for serious 
criticism. From various distributors. From time to time. Where 
price questions become involved. This is likely to happen. Any 
time at all. And West Coast has defended itself. In its own way. 

But that check. Sent to Metro. For additional rental. Is 
the best evidence West Coast — or any exhibitor — can furnish. 
To show that he wants to play ball. As ball should be played. 


Sid put on The Iron Horse. With one of his opera schedules. 
And a prologue. That made the picture an incident. And out 
Hollywood way. The program for the premier. Netted a small 
fortune. That Grauman lad. Overlooks nothing. Not even a 


Says Joe Jackson. Who parts the Rudolph Valentino pub- 
licity : 

"Out here in Califilmland nearly all the Fords carry trick 
signs on the back of them. Here's one I saw yesterday: 'THE 


Joe McCloskey. Formerly with Tom Evans. In lab work. 
Now selling diamonds. On the Coast. And liking it. Incidentally 
Frankie Schwal). Formerly with Fox. Out of the theater now. Sell- 
ing clothing. So the world wags. 


New York Evening Tost \\"ashington special. Says: "Trade 
no longer follows the flag. It tags after Gloria Swanson or Mary 
Pickford or Douglas Fairbanks, or any other American film star 
wl^ose face or figure or clothes happen to catch the eye and fancy 
of Europeans. 

■•])ci)artment of Commerce statistics prove it. And a recent 
editorial in the London Post, which has just reached Washington 
confirms it. This conservative British newspaper mournfully ad- 
mits the American movies have blazed the path for American 
trade, and given a tremendous impetus to the sale of American 
goocts abroad. 

"All over the world the American cinema 
which used to be done by the British navy' 

is doing the work 
says this report. 
Civilization is represented by the latest superproduction of Los 
Angeles, and the credulous children of primitive communities are 
being told, in the simplest and most realistic form of entertain- 
ment ever devised for simple minds, that the only people who 
count are American. * * *" 


Ralph P. Fauchia lives in St. Anne, 111. He says he writes a 
scenario a day. And has been for six years. So has enough film 
plays "to keep two or three hundred film companies producing 



It's tough when you step out of character. Here Ray John- 
ston, of Rayart. Takes a crack. And — after looking at photos taken 
with celebrities on the coast — suggests a retake. Because we 
missed out on one. And failed to have the old cigar. On tap. 


Knew it. Moment I stepped ofif the Century. And saw a news- 
paper. And found an ad. - Which started oflf : "If I owned the 
New York Times — and then a lot about Too Many Kisses." And 
I knew we were back. Where the Reichenbach thrives. 


Also this headline : In the Evening Mail : "President Ebert is 
operated upon; King Better; Miss Swanson Rallies." All, all for 

Hal Roach 


Harold Lloyd 



( T^e first of the popular demand series 

re -issued) 

Already booked by many 
bigr first runs, including 


Associated Exhibitors 


Sunday, March 8, 1925 



Beginning Sunday^ March 8 

"^"-^ ~^- 



Sunday, March 8, 1925 

Jackie Coogati in 

"The Rag Man" 


Star Does again the kind of role 

that first brought him into the 
limelight and does it well. But 
Jackie is becoming an actor and not 
just a born pantomimist. He's lov- 
able nevertheless. Jackie continues 
to stretch upward and is slowly but 
surely nearing the "Jack" stage. 

Cast Max Davidson delightfully 

amusing as Ginsberg, the rag man 
He and Jackie make a fine team as 
Kelly and Ginsberg. Others, not 
important, include Lydia Yeamans 
Titus, Robert Edeson, William 

Type of Story Comedy-drama. A 

combination of Irish-Jewish comedy 
seldom fails and that is what they 
have used for Jackie's latest, "The 
Rag Man," not much of a story in 
reality but built up with a lot of 
good gags and comedy business 
that keeps it alive all the way and 
makes a first rate vehicle for Jackie. 
The laughs are well distributed and 
there is a fine set of sub-titles that 
bring a good many laughs on their 
own account. Jackie, an orphan 
disappears after a fire in the home 
and is taken in by Max Ginsberg, a 
rag man, who is on the downward 
path having been cheated out of 
considerable wealth through a pat- 
ent deal. Jackie decides to build 
up Uncle Max's business and his 
first trip is a success. Among the 
old clothes he buys he finds a letter 
which is a clue to Uncle Max's lost 
fortune. Jackie becomes a sleuth 
and is eventually the means of re- 
trieving Ginsberg's money. Jackie 
on the junk wagon is one of the 
funniest bits in the picture. His 
"business" methods of?er more 
laughs and the final shot, showing 
Jackie and Max, being driven 
around a golf course in a Rolls 
Royce, only stopping to make their 
shots, is a closing laugh. 

Box Office Angle Should make a 

sure-fire entertainment. You can 
do plenty of talking about Jackie's 
latest and promise plenty of good 

ExDloitation Talk about Jackie as 

the little Irish kid who put a Jew- 
ish rag man's business back on a 
paying basis. Run a trailer show- 
ing Tackle on the wagon and you 
might get some attention by run- 
ning teaser ads announcing the 
ORening of the firm "Kelly and 
Ginsberg" on a given date (date 
you play the picture) and using 
your theater address. Should bo 
well worth your while getting "The 
Rag Man" over. 

Direction Eddie Clinc: fine 

Author Willard Mack 

Scenario Not credited 

Cameramen Frank Good and 

Robt. Martin. 

Photography All right 

Locale New York 

Length 5,968 feet 


Phil Goldstone — State Rights 

As a Whole ONE OF THE 

Cast.... A good array of names and 
a capable lot of players but they're 
swamped in a poor plot. Vivian 
Martin does the best she can and 
so do the others who include Ken- 
neth Harlan, Mildred Harris, John- 
ny Walker, Mary Alden, Robert 
Cain, Maude George, Wyndham 

Type of Story Sex drama; adapted 

from Jack Boyle's Red Book story 
"A Debt of Dishonor." They've se- 
lected a title that is descriptive to 
say the least. The story is "Soiled" 
all right with a dominating sex 
angle that will make it entirely un- 
suited for family trade and not the 
most wholesome sort of entertain- 
ment for adult audiences either. Of 
course the very presence of sex ap- 
peal will make it an easy seller 
where they go shopping for sensa- 
tional pictures. "Soiled" doesn't get 
nearly as rough as they may expect 
it to, nor as the title may promise, 
but it has sufficient intimation to 
carry it beyond the bounds of strict 
propriety. Jack Boyle has written 
so many really worth while things 
that it is a bit difficult to credit him 
with such a piece as this. His hero- 
ine makes a bargain to sell her soul 
for cash that will save her brother 
from jail. Wyndham Standing, as 
the purchaser, hardly loks the part 
but he probably never expected to 
collect and therefore did not have 
to appear gluttonous. But Kenneth 
Harlan is the adoring hero who 
saves his sweetheart from such an 
ignominious fate. He enters a race 
hoping to win a prize that will pay 
off the girl's debt. He loses the 
race but sells his auto and after 
duly punching villain in the eye pro- 
ceeds to walk out of the picture 
bound for the usual ending. 
"Soiled" doesn't hold the interest 
even with a capable cast working 
to keep it going. It's a most ob- 
vious yarn from start to finish and 
may not even satisfy the sensation 

Box Office Angle Will sell on the 

strength of its title very readily pro- 
viding you cater to those who chase 
this sort of a thrill. Names may 
bring them in too. 

Exploitation Nothing for you to 

work on here unless you know your 
folks can be given a picture like this 
without any objections from them. 
The title is enough to let them know 
what to expect. Well known names 
include Vivian Martin, Kenneth 
Harlan, Mildred Harris, Johnny 

Direction Fred Windmeyer — 


Author Jack Boyle 

Scenario Not creditecf 

Cameraman Not credited 

Photography Fair 

Locale New York 

Length 6,800 feet 

Richard Holt in 

"Too Much Youth" 

Gerson Pictures — State Rights 



Star Likeable and capable but role 

doesn't tax him very strenuously 
Is the usual jazz boy who decides 
to reform when a pretty girl begins 
to interest him. 

Cast Sylvia Breamer a pleasing 

enough heroine who is the instru- 
ment of hero's reform and Walter 
Perry tries to be a funny Irish pro- 
hibition agent. He may amuse 
them but his line is a bit old and he 
overdoes his cigar stunt. Others 
Harris Gordon, Eric Mayne, Joseph 
Belmont, Charles K. French. 

Type of Story Starts off as com- 
edy drama and ends up as a meller. 
Richard Holt is another of the new 
stellar attractions struggling for 
prominence. Holt is likeable enough 
and fulfills all requirements easily 
enough but the hero of "Too Much 
Youth" doesn't ask a great deal of 
him. He has a forest fire to fight, 
a real estate deal to put through 
and a girl's life to save but all 
these come easy to a hero and they 
aren't particularly difficult in this 
instance. "Too Much Youth" is a 
fair enough offering that doesn't 
boast of any particular high lights 
but is content to move along at a 
fair rate of speed and bring along 
with its development a combination 
of comedy, action and thrills that 
will likely get it by with a majority. 
Hero's father hits upon a plan to 
cure him of the jazz habit. Hero 
must put through a real estate deal 
before he sleeps. To make the job 
intricate Dad frames the affair and 
hero's period of "no sleep" stretches 
into days. But he survives, natur- 
ally, and not only overcomes all his 
desire for jazz but wins a wife to 
boot. A meller finish includes a for- 
est fire made up mostly of stock 
shots. The picture isn't well edited. 
There are several instances of im- 
proper cutting and misplaced shots. 
Box Office Angle Not conspicu- 
ously good but an average film that 
may entertain if they aren't too 
critical. On a double feature pro- 
gram will stand a better chance. 

Exploitation You might see this 

one and decide for yourself whether 
or not you want to start boosting 
Richard Holt as a new star. He 
has so many competitors in his line 
of playing that he will have to be 
good to gather in a following. A 
god comedy angle in the picture 
deals with the contagion of gaping: 
you might work an exploitation 
stunt with this idea. 

Direction Duke Worne; fair 

Author Grover Jones 

Scenario Grover Jones 

Cameraman Roland Price 

Photography All right 

Locale City 

Length 4,800 feet 

"The Mansion of Aching 

B. P. Schulberg Prods. 

As a Whole OLD MELLER 


Cast Ethel Clayton splendid as the 

wronged wife but doesn't photo- 
graph particularly well. Sam de 
Grasse well suited as the narrow- 
minded small townsman. Other 
first rate performances contributed 
by Barbara Bedford, Cullen Landis, 
Priscilla Bonner, Philo McCuIlough, 
Edward Gribbon, Edward Delaney, 
Eddie Phillips. 

Type of Story Melodrama; sug- 
gested by the song by Harry Von 
Tilzer and Arthur J. Lamb. "The 
Mansion of Aching Hearts" is a 
purely unadulterated meller of the 
old school with the hokum piled on 
heavily and it includes all the well 
known gags by way of action, sus- 
pense, heart interest and thrills. 
The plot covers a lot of ground and 
at times isn't altogether coherent. 
You don't expect it to be convinc- 
ing but evidently there is still a 
market for this type of entertain- 
ment and "The Mansion of Aching 
Hearts" is good of its kind. 

The hard hearted Martin Craig 
sends his wife away thinking she is 
unfaitliful. He keeps her boy, 
though believing it is not his own 
child. Mrs. Craig becomes matron 
of a home which befriends unfor- 
tunate girls. There comes to her 
attention a girl, Martha, also an out- 
cast because of Craig's harsh judg- 
ment. Mrs. Craig returns with 
Martha to the small town to de- 
mand that Craig retract his defama- 
tion of the girl's character. There 
she iTieets the son she had thought 
dead. Taught by Craig to believe 
the worst of his mother and be- 
lieving her responsible for the loath- 
ing which the villagers feel for 
him, the boy leads a mob against 
her and she is near death before 
Craig relents, confesses that he had 
judged her falsely and there is the 
usual reunion. 

Box Office Angle All depends on 

the t3'pe of patronage you cater to. 
Will suit nicely enough if you know 
your folks like a meller of this 

Exploitation You might make a 

point of small town prejudice and 
bigotry and work it up into a story 
for exploiting "The Mansion of 
Aching Hearts." Catchlines should 
take care of this adequately. You 
can use the names of Ethel Clay- 
ton, Cullen Landis and Barbara 
Bedford in your notices and a trailer 
of the storm sequence may get them 

Direction .... James P. Hogan; good 

Author Not credited 

Scenario Frederick Stowers 

Cameraman Harry Perry 

Photography Good 

Locale Small coast town 

Length 6,147 feet 



Sunday, March 8, 1925 



Retfii Compsnn in 

"New Lives For Old" 




Star Certain to i)k'as(.- tiuni a> the 

little Freiieh dancer who't half 
as wicked as her American mother- 
in-law thinks she is. Has plent\- of 
fine opportunities here and takes 
full advantage of them. 

Cast Ver}' good; Wallace Mac- 
Donald well suited as the American 
soldier and Theodore KoslofT has a 
part very much to his liking. He's 
the suave German officer posing as 
a French Major. Sheldon Lewis 
good as his accomplice. Others 
Jack Joyce, Margaret Seddon, Jo- 
seph Bowling. 

Type of Story Romantic drama: 

adapted from "The Marriage of 
Olympe" by Emile Augier, Betty 
Compson's latest is a war story that 
provides her with a better role than 
she's had in quite some time, at 
least it gives her a wide variety of 
opportunities and a setting that 
suits her especially well. The story 
itself isn't particularly striking but 
with Clarence Badger's careful 
handling comes through (|uite sat- 
isfactorily. Betty is Olympe, r 
French dancer, who falls in love 
with an American soldier, Hugh 
Warren. Hugh doesn't know that 
the notorious Olympe and his peas- 
ant fiancee are one and the same 
But Olympe is not all that she's 
painted and becomes a valuable sec- 
ret service agent who is the means 
of running down De Montinbard. a 
German spy, and saving an Ameri- 
can regiment. The war over Hugh 
and his bride return to America 
where later De Montinbard appears 
as the fiance of Hugh's sister. To 
save Hugh's sister Olytnpe must 
expose the truth of her identity but 
it ends happily with Hugh forget- 
ting the past and Olympe being 
honored by the French Government 
for her valuable service during the 

Box Office Angle Has a number of 

bo.x office assets tliat will undoubt- 
edly make it an attractive selection 
for you. Sure to please Betty 
Compson's admirers and win some 
more for her. 

Exploitation I'se plenty of stills of 

Hett\' and tell them she is a French 
dancer who is known as the notor- 
ious Olympe but who is really a 
war heroine. You can also prom- 
ise a pleasing romantic angle and a 
trailer showing Olymjie in the 
French cafe will surely bring them 
back. The title can be worked with 
catchlines and Paramount's press 
sheet offers further ideas. 
Direction Clarence Badger- 
first rate. 

Author Emile .\ugier 

Scenario Adelaide Heilbron 

Cameraman Guy Wilky 

Photography Good 

Locale France-N. Y 

Length 6,739 feet 

"Daddy's Gone A-Hunting' 

I'nxL: Ijoids R. Mnijcr — Dist.: 
Cast Percy Marmont's characteri- 
zation is the chief offender in this 
picture's dullness. He has a drab, 
uninteresting iiart that he takes a 
little too much trouble to make con- 
vincing. Helen D'.Algy is the wig- 
gley Parisian vamp who at that 
doesn't succeed, fiolmes Herbert 
the understanding "other man" who 
gets nothing for his trouble. Ford 
Sterling tries strenuously to relieve 
the tension with some comedy. 

Type of Story Domestic drama 

Artistic temperament is the key- 
note of "Daddy's Gone A-Hunting," 
an adaptation of Zoe Akins stage 
play, which incidentally makes for 
anything but a bright picture enter- 
tainment. The plot revolves about 
Julian, an artist in search of inspira- 
tion, and like most married men he 
fails to recognize his true inspira- 
tion in his beautiful wife. This busi- 
ness of looking for inspiration con- 
sumes practically the entire footage 
of the picture and when you're not 
hobnobbing with Percy Marmont 
in Parisian dives you're worrying 
with poor Alice Joyce who sits at 
home fondling her little girl and 
hoping for her husband's return 
Perhaps you liave to be tempera- 
mental to enjoy a story of this sort 
but certainly, to the average person, 
this more or less futile quest of 
Marmont's gets on your nerves af- 
ter a while. Had the plot been built 
up with some sort of dramatic ac- 
tion, instead of some out of place 
comedy, it nu'ght have served rather 
well but Marmont doesn't even have 
another love affair to offset the dull- 
ness. Of course there's the usual 
understanding friend who tries to 
make .•\lice see how little her errant 
husband appreciates her and lav 
ishes his attentions upon her. And 
you aren't wholly in accord with 
Alice when she finally goes back 
to her dreamer-husband following 
the death of her little girl. It's an 
unhappy affair all the way through 

Box Office Angle Rather cheerless 

atiiios))lu'r(.- may make this unat- 
tractive. Possiblv .Mice Joyce's ap- 
pearance and a Borzage production 
may ])rove inducements. 

Exploitation Not a very universal 

appeal in the story so perhaps you 
had better not do much talking 
about it. Use the names of Alice 
Joyce and Percy Marmont conspic- 
uously and of course there are a 
certain few who will be interested 
if you talk about the Parisian artist 
quarter which is prominent in part 
of the picture. 

Direction Frank Borzage; capable 

as usual. 

Author Zoe Akins 

Scenario Kenneth B. Clark 

Cameraman Chester Lvons 

Photography Good 

Locale N. Y. -Paris 

Length 5,851 feet 

"One Year to Live" 

I'loducer: M. C. Levee 
Dist. First Nut'l Pictiiies, Inc. 
As a Whole . RATHER UNCON- 

Cast Excellent. Includes Aileen 

I'ringle, Antonio Moreno, Dorothy 
Mackaill, Rosemary Theby, all of 
whom give good performances, par- 
ticularly Moreno and Miss Pringle. 
Dorothy Mackaill hasn't been al- 
lowed very much footage. Joseph 
Kilgour suitable as the lustful the- 
atrical producer. 

Type of Story Romantic drama. 

"One Year to Live" deals with a 
familiar "movie" situation. It is one 
ot those stories that have been done 
time and again wherein the beauti- 
ful and poverty-stricken heroine, 
w hen falsely told by a designing 
physician that she has only "one 
>ear to live," agrees to the usual 
propositon of a famous theatrical 
projlucer, providing he makes her 
a star. Of course, in the nick o' 
time, her sweetheart, who she 
thought had deserted her, returns 
from America and all is well, but 
not before her invalid sister has 
been cured through her faith that 
she will be able to help her sister. 
There are many very attractive and 
lavish sets in this. The scenes in 
the Parisian theater are particular- 
ly good and Miss Pringle, who is 
before the camera almost constant- 
ly, wears some very attractive and 
(iaring gowns. She is called upon 
Ic dance in one or two scenes and 
does (|uite well. Antonio Moreno is 
extremely attractive as the young 
American hero and does a good 
deal towards making the film con- 
vincing. Rosemary Theby gives an 
almost continuous display of ar- 
tistic temperament and succeeds 
quite well. 
Box Office Angle. .. .Will suit those 
who enjoy lavish display and the sex 
angle, also those who are admirers 
of Aileen Pringle or Antonio 
Moreno. You know how Aiiss 
Pringle's pictures have been draw- 
ing for you recently. 
Exploitation. .. .This should be easy. 
A title such as this lends itself 
easily to catch-lines and exploita- 
tion. Throw-aw^ays bearing the 
cpiery "What would YOU do if 
you had One Year to Live?" See 
what Aileen Pringle did. At the 
blank theater on blank date. Fea- 
ture the names in the cast promi- 
nently. This, in itself, should be 
enough to attract them. You might 
also run a trailer showing any of 
the theater scenes. 
Direction. .. .Irving Cummings; sat- 
isfactory on the whole; excellent at 

Author John Hunter 

Scenario J. G. Hawks 

Cameraman Arthur L. Todd 

Photography Good 

Locale Paris 

Length 6,064 feet 

"The Re-Creation of Brian 

Prod. Sol. Lesser — Dist. Principal 



Cast Kenneth Harlan has a better 

acting role here than he's had in 
quite some time and handles it 
nicely. Mary Carr, the eternal 
mother who brings about hero's 
regeneration, gives her usual fine 
ptrformance. ZaSu Pitts contri- 
butes another of her typical por- 
trayals very satisfactorily although 
she's inclined to overdo it a little 
at times. Helene Chadwick is the 
understanding heroine and Rose- 
mary Theby the cause of hero's 
downfall. Others T. Roy Barnes, 
Ralph Lewis, Russell Simpson. 

Type of Story Drama; from Harold 

Hell Wright's novel of the same 
name. ^^Tight's novel makes a 
thoroughly- interesting film and 
through Sam Wood's eflforts come 
through as a satisfying entertain- 
ment. Director Wood has started 
the story off by gathering in all the 
interest and focusing it upon hero 
Kenneth Harlan, to every appear- 
ance down and out, and this much 
you are told — there's a woman in 
the case. Without disclosing any 
niore of the plot the devclf)pment 
proceeds with hero's regeneration 
brought about through the devotion 
and kiridness of a maiden school 
teacher whose mother instinct, how- 
ever, is the salvation of more than 
hero. .Xunty Sue proceeds to re- 
claim Hugh even to protecting him 
from the authorities who are 
searching for him. Later, Judy, a 
deformed girl, befriended by Sue 
gives away Brian's identity in a fit 
of jealousy because Brian is falling 
in love with Betty Joe, a city girl 
who is visiting Sue. Aunty Sue 
prevents Brian's arrest and his 
worthless wife, the real cause of his 
downfall, is drowned, thereby clear- 
ing the way for the regenerated 
Brian and Betty Joe, and it's all due 
to Aunty Sue who is rewarded in 
her own way. 

Box Office Angle .'\ good audience 

picture that will likely satisfy the 
average picture crowd thoroughlv 

Exploitation Some good talking 

points in story and production and 
you have plenty of fine names in the 
cast to work on. Mary Carr and her 
mother love is ever present and sure 
to please her many admirers. This 
is a good family picture if you re- 
quire something of that kind. The 
author's name and the title will 
work in with the usual book store 

Direction .Sam Wood; good; a bit 

too long. 

Author Harold Bell Wright 

Scenario. ... Mary Scully and .Arthur 

Cameraman Glen Mac Williams 

Photography Very good 

Locale Chicago suburb 

Length 6,876 feet 





AMONG the various elements 
that go into the making of a 
successful photoplay produc- 
tion, the predominating fac- 
tor that determines its dramatic, 
artistic and showmanship quality is 
the creative genius of the man who 
wields the megaphone — the director. 
It is from the painstaking effort of 
heart and hand of the true artist and 
workman that is born the truly great 
screen dramas. The group of directors 
responsible for the productions on the 
program of Producers Distributing 
Corporation represent the foremost 
creative brains in the cinema world. 
Here are glowing personalities, trained 
technicians, master craftsmen. The 
fine productions released by Producers 
Distributing Corporation are not just 
a matter of luck, but are the natural 
result of trained ability and honest 
effort. The measure of their worth is 
the measure of the men who made 

Foreign Dislributor — 
Win. Vogel Distributing Corporation 


Member of Motion Picture Producers and Distributors of America. Inc. Will H. Hayi, Pre*. 



Current and Forthcoming 


"The Hoosier 

"The Night Hawk" 
"Love's Whirlpool" 
"Try and Get It" 
"His Darker Self" 
"Wandering Husbands" 

"What Shall I Do?" 
"The Lightning Rider" 
"Hold Your Breath" 
"Not One to Spare" 
"Another Scandal" 
"Tiger Thompson" 
"Her Own Free Will" 
"The Legend of 

"The Wise Virgin" 
"The Siren of Seville" 
"Welcome Stranger" 
"Ramshackle House" 
"Another Man's Wife" 
"Chalk Marks" 
"Roaring Rails" 
"Trouping With Ellen' 

"The House of Youth" 
"Barbara Frietchie" 
"Reckless Romance" 
"The Girl on the Stairs" 
"The Chorus Lady" 
"A Cafe in Cairo" 
"The Flaming Forties" 
"The Mirage" 
"Let Women Alone" 
"Soft Shoes" 
"Off the Highway" 
"Charley's Aunt" 
"Her Market Value" 
"The Girl of Gold" 
"On the Threshold" 
"Beyond the Border" 
"The Crimson Runner" 
"Beauty and the Bad 

"Friendly Enemies" 
"Stop Flirting" 
"The Awful Truth" 
"The Bad Lands" 
"Private Affairs" 
"Silent Sanderson" 
"The Texas Trail" 


Now Booking 



^producers T)istnbutln 

^ C O P^ P O R^ATI ON 

F.C.MUNROE President 




Sunday, March 8, 1925 

"Salome of the Tenements' 

As a Whole GOOD DIREC- 

Cast...Jetta Goudal very sincere and 
at tim,es likeable but photograph? 
rather poorly. Godfrey Tearle stiff 
and uncertain. Some excellent 
minor performances by typical Jew 
fsh people, especially Mrs. Wein- 
traub, Jose Ruben, Irma Lerna and 
Sonj'a Nodell. 

Type of Story Drama. "Salome 

of the Tenements" carries a certain 
amount of heart interest and ap 
peal that should make it a popular 
choice in certain localities. New 
York's East Side more particularly 
since it deals rather frankly and in- 
timately with that quarter. Just 
what it will mean to the general 
public is another question. Its at- 
mosphere is interesting and Sidney 
Olcott has provided many fine 
touches but there is realb' not 
enough actual incident to warrant 
the extensive footage he has ac- 
corded it. Jetta Goudal, though she 
tries very earnestly, isn't sufficient- 
ly magnetic to get the picture over 
on her own account and it all hinges 
upon her characterization, that of a 
poor Jewisfi* girl who falls in love 
with a millionaire settlement work- 
er. As Sonya, a writer for a Jewish 
newspaper, she meets John Man- 
ning and immediately falls in love 
with him. Much to the surprise of 
her friends he marries her. Comes 
along a money lender who holds 
Sonya's note whereby she agrees to 
repay a certain sum when she has 
married Manning. Her husband, 
thinking she has married him for his 
money, denounces her but later 
there is a reunion. There is plenty 
of interesting detail that for some 
may make up for the absence of in- 
cident. It is good, to be sure, but 
there's a little too much of it with 
consequent dragging. The early 
reels could be tightened to advan- 
tage. The picture runs seven full 

Box Office Angle You can judge 

better whether Sidney Olcott's good 
production and fine atmosphere will 
be enough to please them. 

Exploitation Rather typical, and 

pertinent to the theme of the pic- 
ture, is the incident of an inmate of 
a Hebrew home in New York, se- 
lected by Sidney Olcott for a part 
in the picture, who died on the day 
the picture opened in New York and 
before she could sec herself in the 
movies. Excitement brought on by 
anticipation killed her. This might 
make a good story for your local 
newspapers. The woman was Mrs 
Weintraub who gives an interesting 

Direction Sidney Olcott; good 

Author Anzia Yczicrska 

Scenario .S'onya Levien 

Cameraman M IJgouri and D. W 


Photography Good 

Locale N. Y.'s East Side 

Length 7,017 feet 

Hoot Gibson in 

"The Saddle Hawk" 


As a Whole GREAT LOT OF 


Star Fulfills all requirements eas 

ily. Has the usual chances to ride, 
fight, display fast draws, rescues 
etc., but they're all things he's done 
so many times before. 

Cast Marion Nixon a pretty and 

pleasing lead but hasn't very much 
to do. G. Raymond Nye the regu- 
lation villain and Frank Campeau 
a competent aid. Others Josie 
Sedgwick, Charles K. French, Tote 
Ducrow, William Steele. 

Type of Story Western. Edward 

Sedgwick and Raymond L. Schrock. 
who have been sponsoring, in a way, 
all the recent Hoot Gibson feat 
ures, didn't think very hard or long 
on "The Saddle Hawk," their latest 
effort for him. It's a hackneyed 
western that has only Hoot and a 
lot of very beautiful locations to 
recommend it. If this is enough to 
get a picture over then "The Saddle 
Hawk" needn't bother you but 
where they want a story too it won't 
do so well. The plot keeps close to 
the beaten path with no new varia- 
tions to hold you in suspense. Every 
step in the development follows the 
formula routine. Hoot is the usual 
hero and there's the usual girl in the 
case. This time she's kidnapped by 
her father's enemies and held pris- 
oner. It takes hero Hoot to dope 
out a means of rescue and the rest 
of the plot is only a matter of so 
much footage while Hoot battles 
the kidnappers who are also cattle 
rustlers and planning to steal the 
cattle belonging to the girl's father 
To comnlicate matters the gir' 
doesn't like Hoot and makes his ef- 
forts to help her all the more dif- 
ficult. But Hoot is a hero out and 
out and there's no obstacle too great 
for him. How he cleans up the 
place and finally wins the girl over 
offers some fair action but it's all 
prettv familiar business. 

Box Office Angle Average west- 

ern. You know where this fits in 
unless Gibson is a good bet and can 
satisfy them on his own account. 

Exploitation Gibson was running 

along at such a fast pace and offer- 
ing so manv consistently good west- 
erns that they mav be a bit disap- 
i^ninted with his last one or two 
Where they like Hoot, however 
thev mav not kick about the story 
end of it- You can denend unon 
them admiriuQ- the bevv of fine shots 
that Sedgwick uses in the picture 
There arc some beautiful locations 
Direction Edward Sedgwick; ade- 

Authors Edw. Scdgwick-Raymnnd 

Scenario Same 

Crmeraman Virgil Miller 

Photography Excellent 

Locale West 

Length 4,419 feeti 

"Parisian Nights" 

Frod. Gothic — Dist. Film Booking 



Cast Elaine Hammerstein pleasing 

and could be used to good advan 
tage if they would only get some 
good stories for her. Lou Tellegen 
close-ups his way through trying 
his best to convince you that he's 
the handsome hero the press agents 
say he is. Gaston Glass and Renee 
Adoree provide the "local color" as 
apaches. Others Wm. J. Kelly and 
Boris Karloff. 

Type of Story Drama of Parisian 

underworld. "Parisian Nights" con- 
tains one of the old reliable formu- 
las that the fiction writers fall back 
on when they can't think up any 
new story ideas. The Parisian un- 
derworld, like the old eternal tri- 
angle, is among the more popular 
"repeaters." This time Emil Forst 
injects plenty of atmosphere and an 
occasional fairly good dramatic cli- 
max but, on the whole, his plot ad- 
heres pretty closely to the beaten 
path. Al Santell has trimmed the 
story nicely with a colorful produc- 
tion that includes apache dens, un- 
derworld haunts and the artists' col- 
ony. He handles the cast nicely 

Elaine Hammerstein, as Adele, 
an American sculptress, is sur- 
prised in her studio by Jean, an 
Apache thief. She sees in Jean her 
ideal of a model for her next group 
and persuades him to pose for her. 
Meantime Jean, finding himself fall- 
ing in love with Adele, begins to 
lose interest in his own profession 
thereby causing the jealousy of his 
apache sweetheart, Marie. Marie be- 
trays Jean to a rival gang of apaches 
lead by Pierre who had long 
coveted Jean's leadership in the im- 
derworld. How Marie's last min- 
ute change of heart is the means of 
saving Jean's life, at the sacrifice of 
lier own, is followed by his mar- 
riage to Adele. 

Box Office Angle Probably a good 

seller for some exhibitors. There 
are a good many who like these un- 
derworld dramas so if your crowd 
is right for it you. go to it. 

Exploitation Where you know it 

will bring them in play up the 
Parisian underworld business and 
talk about the American girl sculp- 
tress who fell in love with an 
apache. You have some good names 
to use such as Elaine Hammerstein. 
Lou Tellegen, Renee Adoree and 
Gaston Glass. A trailer showing the 
fight lietween the opposing apache 
factions will get their attention. 
Direction. ... Al Santell; satisfactory 
except for too much footage. 

Author Emil Forst 

Scenario Emil Forst 

Cameraman Ernest Haller 

Photography Good 

Locale Paris 

Length 6,278 feetl 

Shirley Mason in 

"The Star Dust Trail" 


As a Whole ONE OF THOSE 


Star Can do a lot for a picture 

even when the story isn't good. She 
can always manage to keep the in- 
terest alive. Does good work here 
and wears an array of smart clothes. 

Cast If Bryant Washburn would 

only get back to being a clean 
shaven hero. Or perhaps he hopes 
to change his type of characteriza- 
tion. Plaj's opposite Shirley as an 
adoring husband. Richard Tucker 
that familiar old figure, the theat- 
rical producer who wants to lend a 
helping hand to an ambitious 
dancer. Others Shannon Day, Thos. 
R. Mill and Merta Sterling. 

Type of Story Domestic drama. 

Here's another of the formula plots 
that come in for regular appear- 
ances. It's a trite, obvious sort of 
story that you can read from the 
start. You know pretty well just 
what to expect and you're not apt 
to be disappointed. And with it all 
"The Star Dust Trail" stands an 
even chance of pleasing, due qnly 
to Shirley Mason who is a real sav- 
ing grace. Her delightful vivacity 
and pleasing personality make up 
for a lot of other missing links. And 
even though you give her credit for 
having more sense than to believe 
the yarn concocted by the scheming 
producer you know that sooner or 
later Shirley's going to put him out 
of the running and make up with 
her estranged hubby. And sure 
enough she does and gives Mr. Pro- 
ducer a nice smack in the face to 
boot. All of which is to say that 
Shirley is the whole show in "The 
Star Dust Trail." She troups her 
way through and carries your in- 
terest with her to such an extent 
that you don't bother much about 
the familiarity of Frederick and 
Fanny Hatton's plot. Edmund 
Mortimer has surrounded Shirley 
with some good settings and stage 
atmosphere and she takes care of 
the rest. 

Box Office Angle Where they like 

Shirley Mason you can please them 
with "The Star Dust Trail" and 
even though the story isn't new 
they'll he satisfied with the picture. 

Exploitation Use plenty of stills of 

Shirley and tell your women folks 
that she wears a variety of pretty 
frocks in her latest picture. Let 
them know that she plays the role 
of a dancer who loves her husband 
and can't be bribed by promises 
from theatrical producers. Fox's 
press sheet offers further ideas for 
advertising and exploitation. 

Direction Edmund Mortimer; 

Author... Frederick and Fanny Hatton 

Scenario Dorothy Yost 

Cameraman Jos. Valentine 

Photography Good 

Locale New York 

Length 4,686 feet 

Sunday, March 8, 1925 




Short Subjects 

"I Remember" — Edward Venturini 

Type of production 2 reel poem 

Really Worth While 
"I Remember" is based on the 
poem "Past and Present" by Thomas 
Hood and was made by Edward Ven- 
turini. Tliis is a classic of its kind, a 
really worth while short subject that 
drew no little applause from the Capi- 
tal audience at its conclusion. It is a 
sort of reverie in which the scenes of 
boyhood and the joys of youth are 
vividly and very beautifully recalled. 
There is a profound atmosphere of 
recollection and sentiment that is felt 
throughout the little offering and its 
influence is keen. It actually sinks in. 
Venturini presents a freckled faced 
young lad, whose name is not given, 
as the boy of "I Remember." And 
the lad gives a mighty fine perform- 
ance. He's a bit camera shy occa- 
sionally but on the whole he's first 
rate and a particularly suitable type. 
The picture is well stocked with beau- 
tiful shots and contains some fine 
photographic effects. It will go nicely 
on any program. 

"Puzzled By Crosswords" — Century 
Average Comedy 
Type of production....! reel fashion 
This is one of a series featuring 
Eddie Gordon, a new comedian. It 
uses the crossword puzzle craze as its 
chief peg on which to hang the action. 
Gordon strives quite hard to get both 
himself and the gags over, and suc- 
ceeds moderately well. He is seen 
as a puzzle fiend. He has them all 
over the walls, floors, and ceilings and 
is miserable without one. He takes 
"inspiration" tablets when he is un- 
able to guess the word he needs. 
May prove a rather amusing reel for 
some audiences, but is never a riot. 

"Paris Creations in Color" — McCall 

Excellent — And in Color 

Type of production....! reel ladies' 


This is an extremely beautiful fash- 
ion reel in colors. Paris creations for 
the coming season by the foremost 
Parisian designers such as Poiret, Cal- 
lot, Jenny, etc. are displayed on Miss 
Hope Hampton. These models in- 
clude street dresses, dinner gowns and 
evening gowns and wraps. Except for 
the fact that the lighting in some of 
the scenes could have been clearer, 
the reel is excellent and one of the 
most beautiful of its kind ever seen. 

Many New Theaters 

(Continued from Page 1) 
New projects as gathered by THE 
FILM DAILY from all over the 
country follow: 

Akron, O. 

Akron, O. — Messrs. Knead and 
Francis intend building a new down- 
town house. They now- own the 

Amarillo, Tex. 

Amarillo, Texas — Plans lor a new 
theater are being drawn for J. Levy 
who owns the Fair. The proposed 
new house would adjoin the Fair. 

Atlantic City, N. J. 

Atlantic City — The Palace, Atlantic 
Av., between Mississippi and Georgia 
has opened. The house is owned and 
managed by Elias Jacob, who con- 
ducts the Plaza at Ocean City. 

Birmingham, Ala. 

Birmingham, Ala. — The new Grand, 
replacing the Grand burned last De- 
cember, has been opened by Charles 

Chicago, 111. 

Chicago — Samuel Halper has leased 
from Harriet Canning the land under 
Terminal Theater BIdg., at Lawrence 
and Spaulding Aves., for 99 years and 
has bought the building, which con- 
tains the 1,000-seat theater, seven 
stores, nine offices and a Chinese 
restaurant, for $150,000, subject to 

The theater is now under lease to 
Ascher Bros., who will build the New 
Terminal Theater Bldg., across the 
street from this property*. Their lease 
expires Nov. 1, at which time Halper 
will take over this theater. He now 
operates the Capital on Kedzie Av., 
and the Rose on Milwaukee Av., be- 
sides several outlying theaters. 

Cokeville, Wye. 

Cokeville, Wyo. — Richard Roberts 
will remodel the main floor of his 
hotel into a theater to be completed 
in April, 

"Half a Hero"— Hamilton— Educ'l 
Type of production. . . .2 reel comedy 
Slapstick in all its familiar guises 
and gags appear in this Lloyd Ham- 
ilton comedy, which will probably 
please Hamilton fans. The plot is 
quite inconsistent, but it keeps Ham- 
ilton on the jump. First he is a tramp, 
then a cop — this bit is really funny — 
then he's dressed up in a tuxedo, and 
finally he's a referee at the charity 
prize-fight, where he takes consider- 
able knocking about by both con- 
testants. Should please average au- 

Creal Springs, 111. 

Creal Springs, 111. — W. Walker has 
opened his theater. 

Georgetown, Tex. 

Dallas — Sebe Goodlett is proceeding 
with plans for his new theater in 
Georgetown, which he has had under 
advisement for several months. 

West Coast Active 

Los Angeles — Approximately 
§2,591,139 is represented in new 
theaters now under construction 
and those soon to be erected in 
various sections of the State by 
West Coast Theaters, Inc. The 
houses and their respective 
costs include: 

Washington and Vermont, 
$553,139; Orange, 845,000; Long 
Beach, $465,000; Pasadena Ave. 
and Avenue 56, §208,000; 10th 
and Western §360,000; Slauson 
and Mesa Drive, $240,000; 
Ocean Park, $135,000; Man- 
chester and Moneta, $200,000; 
Beverly Drive and Wilshire 
Boulevard, $95,000; Glendale, 
$300,000; Huntington Park, 
$205,000; South Pasadena, $165,- 
000, and Washington and Lake, 

erected by the Comerford Amusement 
Co., of Scranton which has purchased 
the three lots east of The Alamont in 
Pardee Square. The theater will seat 
2,000. Andrew J. Feeley of the 
Feeley theater will be interested in 
the house. 

Hazelton, Pa. — Excavation will 
start in two weeks on the new Col- 
onial for the Hazelton Theater Co. 

Jersey City, N. J. 

Jersey City, N. J. — The Henry 
Cordes property on Academy St., 
near Journal Square, has been sold to 
the Berkolin Realty Co., of Bergen 
Ave., which will construct a new the- 
ater and ofifice building. 

Kermiore, N. Y. 

Kenmore, N. Y. — The Kcnmore 
Theater Co. is erecting a community 
theater to seat 2,000 on Delaware Ave. 
Work will begin in March. Cost, 

Detroit, Mich. 
Detroit — Lester Matt has opened 
his new Flint. He now has two 

La Grange, 111. 

La Grange — The Grange, seating 
1,600 has opened. The theater is the 
eighteenth in the chain operated by 
S. J. Gregory. 

Crook, and A. !•". Zipp, has purchased 
the property on 4tl) and E. Sts., own- 
ed by J. K. and P. F. Kelly on which 
a $250,000 theater will be built. 

New York, N. Y. 

Plans have been filed for a two- 
slory brick theater, 100 by 98 ft. on 
I'onton Ave., and the northwest cor- 
ner of Londell Ave. The Westwood 
Realty Corp., is the owner and M. 
Zipkes the architect. Cost about $300,- 

Oil City, Pa. 

Oil City, Pa.— The South Side 
Businessmen's Ass'n is planning to 
build a theater to be ready in six 

Omaha, Neb. 
Omaha, Neb.— The R. F. Clary 
Co., have in course of construction a 
liew theater and store building at 
24lh and Ames St. The house will 
Stat 800 and open April 1. 

Pasadena, Cal. 

Pasadena — A. C. Blumenthal and 
Co., will build a five-story theater, 
store and office building at a cost of 
$500,000 on the northwest corner of 
Colorado St. and Madison Ave. The 
site, leased for 99 years, has a front- 
age of 200 ft. and a depth of 240 ft. 
The house will seat 1,0000. 

Pittsburgh, Pa. 

Pittsburgh — Mt. Lebanon will 
shortly have another theater, if plans 
of a New York and Pittsburgh syn- 
dicate materialize. Present intentions 
call for a 1,500 seat house costing 
$330,000, including the site, which 
has already been purchased. 

Eynon, Pa. 

Eynon, Pa. — There is to be a new 
theater and dance hall built by George 
Bushko. Ground will be broken on 
.'Vpril 1, and the building will be com- 
pleted and ready on Labor day. The- 
ater will seat 900. 

Hazleton, Pa. 

Hazleton — The theater which E. D. 
Snyder intended building will be 

Los Angeles, Cal. 

Los Angeles — C. L. 'Langley, presi- 
dent of the West Coast-Langley The- 
ater Circuit, 200 Knickerbocker Bldg. 
will erect an 1,800 seat theater at First 
and Vermont, to be known as the 
Belmont. I. A. Smith is architect. 

Louisville, Ky. 

Louisville— A new $600,000 theater 
is to be built. It will be erected by J. 
Graham Brown proprietor of the 
Brown Hotel and will occupy a site 
adjoining that hostelry. 

Mt. Vernon, N. Y. 

Mt. Vernon, N. Y^. — The Gramatan, 
built by the Homack Construction 
Co., at Roosevelt Sq. and Wilson PL, 
will be completed in about six weeks. 
Seating 2,500. 

Portland, Ore. 
I'ortland, Ore. — After months of 
work, the State, at 21st and Hoyt 
Sts, has opened. It seats 750. 

Portsmouth, O. 
Portsmouth, O. — Bids are being ac- 
cepted for the new vaudeville and 
picture house which Moses Lehman 
and George Law will erect on Gallia 
St., adjoining the Manhattan hotel. 

Pottstown, Pa. 
Pottstown, Pa. — Plans have been 
prepared for building the new Strand, 
for the Pottstown Theater Co. 

Shreveport, La. 

Shreveport — Contract has been let 
for the decoration of the Strand now 
under construction by the Saenger- 
Ehrlich Enterprises, Inc., at Crockett 
and Louisiana Sts. The building is 
about 75 per cent complete. The 
Strand will represent an investment 
of nearly $1,000,000. 

Marysville, Cal. 

Marysville — The National Theaters 
Syndicate, represented by L. R. 

State College, Pa. 

State College, Pa. — Maurice Baum, 
owner of the Nittany, will erect a 
new house here. It will seat 1,144, 
cost $250,000 and be known as the 

Tyler, Tex. 

Tyler — W. M. Shields, is having 
installed a combination opera house 
and picture theater which will cost 


Sunday, March 8, 1925 



Harvey E. Qausman 

ing made to launch a new group in 
San Francisco. B. Berger, general 
manager, will leave on a tour of key 
cities soon. 


Earl Hammons is here on his regu 
lar annual visit to confer with studio 
oflficials. Mickey Bennett came 
West with him to appear in a Juve- 
nile Comedy. 

Three of the four Christie units are 
at work. They include the Walter 
Hiers unit, Bobby Vernon and Al 
St. John. 


Ricardo Cortez has the male lead 
in "In The Man Of Love", in which 
will also appear Greta Nissen, Wal- 
lace Beery, Raymond Hatton, 
Edythe Chapman, Lillian Leighton 
and Richard Arlen. 

James Cruze's next will be "Wel- 
come Home", by Walter Woods, 
from "Minick," a stage play by Edna 
Ferber and George Kaufman. Lois 
Wilson and Lucy Cosgrave will be in 
the cast. 

F. B. O. 

"High and Handsome", by Gerald 
Beaumont, has been purchased by 
Harry Garson for "Lefty" Flynn. F. 
Harmon Weight will direct the third 
Associated Arts picture. Leo Mee- 
han is working on the script of "Her 
Father's Daughter", the Gene Strat- 
ton-Porter novel, which will be 
placed into work shortly. 

Emory Johnson's next will be a 
story of newspaper life in a big city. 
A fully equipped gymnasium will be 
installed on the F. B. O. lot. Evelyn 
Brent starts on "Alias Mary Flynn" 
on Monday, with Ralph Ince direct- 
ing. Fred Thomson's next will be 
"The Bandit's Baby". 

First National 

Dimitri Buchowetzki started this 
week on Norma Talmadge's next, 
"Graustark", by George Barr Mc- 
Cutcheon. Frances Marion wrote 
the continuity. 

Camera work has been started on 
"Just A Woman". Dorothy Revier 
and Eddie Gribbon are the newest 
members of the cast, which includes 
Conway Tearle, Claire Windsor, 
Percy Marmont and Baby Dorothy 
Brock. Irving Cummings is direct- 


Production has started on the new- 
est Buck Jones feature, "The Out- 
law", by Jackson Gregory. W. S. 
Van Dyke is directing. "The Ever- 
lasting Whisper" will be the first 
Tom Mix feature on the 1925-26 
schedule. Alice Calhoun will play 
opposite Mix. Emmctt Flynn's lat- 
est picture is "Tainted Souls". "Once 
to Every Man" has been finished by 
John Ford. It is a 1925-26 release. 
George O'Brien and BilHe Dove head 
the cast. 

Metro-Go Idzvyn 

The coronation scene in "The 
Merry Widow" will be in natural 
colors. Colorado and the Continen- 
tal Divide form the basis for 
Reginald Barker's newest, "The 
White Desert". "Nothing to Wear" 
is in work under direction of Hobart 

Marshall Neilan is all set to begin 
work on his next picture an original 
as yet untitled, in which will be fea- 
tured an unknown girl who has never 
appeared in pictures before. Mal- 
colm MacGregor has the lead op- 
posite Eleanor Boardman in "The 

Production on "Sun Up" has 
started, Edmund Goulding directing. 
In the cast are Lucille La Verne, 
Conrad Nagel, George K. Arthur, 
Sam De Grasse, Arthur Rankin and 
William Orlamond. 


Johnny Downs, aged 9, has been 
made a member of Hal Roach's 
"Our Gang". 

Glenn Tyron's latest comedy is 
"Whose Baby Are You?" direction 
in charge of James Home. 


Work on "Spook Ranch" is being 
held up because of the illness of 
Hoot Gibson, who has the "flu". 
Edward Laemmle is directing. Helen 
Ferguson plays the lead. 

Carl Laemmle predicts that "this 
year will be one of the healthiest in 
the history of the industry". He de- 
clared that the budget for the new 
year would be $5,000,000 at a mini- 
mum and might reach $10,000,000. 

Edward Sedgwick has signed a new 
contract. "The Titans", by Charles 
Guernon, has been selected as House 
Peters' next vehicle. Reginald 
Denny will next appear in "Where 
Was I"? Wm. Seiter directing. 
Laurla La Plante will appear in a 
feature of condensed "Winnie 
O'Wynne" stories. 

Century Comedies 

More than $500,000 will be spent 
on Century Comedies during the 
year, according to Abe Stern. 

Warner Brothers 

Clive Brooke and Matt Moore 
have been added to the roster of 
stock players. Harry Beaumont has 
completed the cast for "Rose of the 
World". It includes Marie Prevost, 
Allan Forrest, Pauline Garon, Alec 
Francis, Mary McAllister, Lydia 
Knott, RockclifTe Fellows and Helen 

Hope Loring and Louis Lighten 
have been loaned to Mary Pickford 

to prepare the "Little Annie Rooney" 
script. Herman Raymaker, who re- 
cently finished "Tracked In The 
Snow Country", will direct the dog 
star in "Below the Line". Willard 
Louis is in the cast of "The Limited 
Mail". C. Gardner Sullivan has been 
engaged to write the script on "Why 
Girls Go Back Home", a sequel to 
"Why Girls Leave Home". 

The Independents 

Bar sky Productions 

"Bud" Barsky will make 12 pro- 
ductions for the independent market 
during 1925-26. Kenneth McDonald 
and Geno Corrado have been signed. 
Three of the new schedule will be 
"Primrose Path", "The Right to 
Live" and "The Marriage Ticket". 

Gerson Pictures 

With the last of the first four Rich- 
ard Holts completed, plans are be- 

Rayart Pictures 

Harry Webb has started the first 
of a new series of six Westerns star- 
ring Pete Morrison. A new western 
has just been completed by Webb, 
featuring Jack Perrin and Molly 

Schulberg Productions 

James P. Hogan commenced work 
last week on "My Lady's Lips". 
With this year's releases practically 
completed, preliminary work on the 
first four of next year's pictures is 
under way. 

Sunset Productions 

The first of Sunset's new series of 
six has been completed. It was 
made under working title of "With 
Kit Carson Over The Great Divide". 
Frank Mattison directed. 

May Have Own News Reel 

London-^There is still some dis- 
cussion in ranks of the C. E. A. that 
the exhibitor organization produce its 
own news reel. 

Hal Roach 


Harold Lloyd 

in ^ 


( The first of the popular demand series 

. re-/ssued) 

It jams them in^ 

Associated Exhibitors 



% f 




AWhole Hero at The box-office 


"Haifa M@ro>" 

Written and Directed by 


This comedian is well known and 
deservedly popular with the fans* 


For foreign rights address^ 


729 Seventh Avenue' 

New York City 


m «<fc'i 


Member, Motion Picture Producers and 
Distributors of America, Inc/ 
Wilt H. Hays, Rresiden/ 



a :^^^* - — 





Sunday, March 8, 1925 

Newspaper Opinions 

New York 

"I Am the Man" 
Chadwick-S. R. — Broadway 

AMERICAN— In presenting "I Am The 
Man" ♦ ♦ * Ivan Abramson never misses a 
single opportunity to get in all the regular 
movie hokum. * * * 

* * * Abramson * * ♦ did his best to get 
a 24 karat cast for his "fiUum." If his exe- 
cution of the production and his choice of 
story had been as good we would have a 
"wow" of a picture. * * * 

DAILY MIRROR—* * * While the story 
isn't sure whether it wants to be a society 
drama or a mystery or a combination of 
both, it jogs along on a couple of cylinders 
with Seena Owen and Flora La Breton giv- 
ing good performances in the leading femi- 
nine role. ♦ * * 

* * * The story ends with a liberal dash 
of melodramatic that will either make you 
yawn or sneeze. 

DAILY NEWS—* * * The direction is 
long-winded, but careful. Seena Owens wears 
some original gowns and all in all **I Am 
The Man" is a fairly entertaining fillum. 

EVENING JOURNAL—* * * There is a 
lively cabaret scene, much of what is known 
as circumstantial evidence, an effective court 
room scene, and, at the end, the actors seem 
relieved that it's all over. 

EVENING WORLD—* * * Whoever did 
the cutting on this picture heightened its 
artificiality by doing a very poor job. In 
one instance, for example, there were two 
subtitles together, several scenes having been 
eliminated while their explanatory title was 
left in. At that, though, if the picture were 
cut to about three-fourths of its present 
length it might be improved materially. 

TIMES— Some of the subtitles ♦ ♦ * spoil 
the intelligent efforts of some of the players. 
One can't say much for the direction. Ob- 
viously this is a picture with which the 
producers hope to do business by having the 
name of Lionel Barrymore and a box-office 

"The Swan" 
Famous Players — Mark Strand 

AMERICAN— ♦ * * there probably will be 
many who will enjoy Dimitri Buchowetzki's 
excellent presentation of court etiquette and 
bis effective handling of the massive scenes. 

For these, as well as for those who love 
the old tale of King Cophetua and the beg- 
gar maid, I earnestly recommend a visit to 
the Mark Strand. 

BULLETIN—* * * Dimitri Buchowetzki 
who directed "The Swan" has chosen his 
players well. Frances Howard is a lively 
and appealing Princess Alexandra demiu-ely 
downcast and properly aristocratic while 
Helen Lee Worthing contributes a delight- 
ful performance as the piquant Wanda who 
did not appear in the stage version. 

Adolph Menjou displays his finest comedy 
manner. * * * 

DAILY MIRROR—* * * The day "The 
Swan" slipped into the Strand it rained. 
Which might lead to the deduction that it 
was wet both outside and inside the theater. 

DAILY NEWS—* * * This brilliantly 
directed picture is really only a slender love 
story, with the beggar-man instead of the 
beggar-maid, stepping into royal shoes. 

The production is smooth and well bred, 
with expensive trimmings and an irreproach- 
able cast. 

But to Buchowetzki the honors belong. 
He has sprinkled odd bits of directorial 

genius here and there with telling effect. 

* * * 

EVENING JOURNAI^* * * Dimitri 
Buchowetzki has handled the story admir- 
ably, and even though the photoplay does not 
in the least resemble Ference Molnar's satire 
on Hungarian court life, and even though the 
only resemblance between the picture and the 
stage from which it was adapted is the title 
— in view of the excellence of it all — who 
cares? * * * 

EVENING WORLD—* * * Movie-goers 
who demand gold braid and tinsel with their 
screen offerings will be highly entertained. 

Libson stood 
them out with 

Hal Roach 


Harold Lloyd 



( The first of the popular demand series 


Associated Exhibitors 



To the Trade: 

We hereby give notice 
that we hold a Contract with 
the B. P. Schulberg Produc- 
tions, Inc., for the exclusive 
rights to everything they 
produce during the next five 
years, for all countries of the 
world, excluding the United 
States of America, and the 
Dominion of Canada. 


729 Seventh Avenue 
New York 


unday, March 8, 1925 




GRAPHIC — "The Swan" is rather weak, 
hut not offensively supine. 

HERALD TRIBUNE—* * * It's a pretty 
Kood picture if you liavcn't seen the play. 

• • « 

MORNING TELEGRAPH—* * * settings 
in this picture arc perhap.s the most elabor- 
ate Paramount has yet offered for any pro- 
duction of the present season. « * * Frankly 
the picture has no high spots, little drama, 
and appears to he a series of situations more 
than an>^thing else. • * * 

POST — * * * To tell as thistledown like a 
story as "The Swan" in a motion picture is 
like trying to harness a hiccough. To give 
the photoplay in addition a personality and a 
distinctiveness of its own is an artistic feat 
which deserves at least honorable mention in 
the hall of movie fame. * ♦ * 

TELEGRAM—* * * The whole picture, in 
shading and mounting, might be called a 
pleasant aquatint. They have stuck bright 
new feathers in "The Swan" and made it a 
peacock. ♦ • * 

TI^fES — * * * This is a production with 
an engaging cast._ many of whom are excel- 
lent in their rolesT The sympathy of the au- 
dience, however, is likely to be extended to 
the Prince and Wanda rather than to the 
tutor and the Princess. It is an effort which 
affords splendid entertainment, but probably 
will not be appreciated by those who like 
flapper stories. 

"Too Many Kisses" 
Famous — Rialto 

AMERICAN — * * * may not be par- 
ticularly elegant as a title but it tells the 
etorv in a nutshell. * * ♦ 

The best thing about "Too Many Kisses" 
is Richard Dix. * * * He is one of the most 
natural actors on the screen. 

BULLETIN — * * * It is a very entertain- 
>ng picture. * • * 

DAILY MIRROR—* * * This is a highly 
amusing comedy. The story, preposterous as 
it may seem, dashes flippantly and gaily to a 
smashing climax, Richard Dix surprises as 
a comedian of rare charm. 

DAILY NEWS—* * * Is lots of real fun. 
with genuine laughs won in a genuine man- 

EVENING JOURNAL— * * * It's a de- 
lightful comedy, the settings are picturesque 
and the story's amusing. Dick outwits the 
villain, stages several corking good fights 
and steps out in the costume of the local 
shieks at their annual barn dance — only they 
call it something else — and settles down hap- 
pily ever after with the heroine. * * * 

EVENING WORLD— Richard Dix prob 
ably never before has perpetrated such delic- 
ious tomfoolery as he puts over in "Too 
Many Kisses." * ♦ * Parts of this feature 
have the funniest situation seen * * * in 
months, and not in one instance is there an 
attempt to resort to burlesque or to force the 
humor. As a result, the effort reveals Dix 
as one of the greatest comedians of the 
screen. ♦ * • 

GRAPHIC—* * * Don't miss seeing Rich- 
ard Dix in "Too Many Kisses." There's lots 
of fun, a dashing hero, plenty of good fights, 
and a litt^le expert knife throwing thrown in 
for good measure. 

Kisses" is a typical Douglas Fairbanks pic- 
ture of a decade ago, with Richard Dix just 
as fascinating in the star part as Fairbanks 
ever thought of being. Never since Richard 
Dix first became a screen player, has he 
given such an ingratiating performance as he 
gives in this picture. * * * 

in "Too Many Kisses" * * * approaches 
closer to the light comedy mark of the late 
Wallace Reid and his best pictures, than any 
other comedian in any other picture has come. 
Which is by way of saying that the star and 
his current effort are excellent to a degree. 

POST — A comedy burlesque called "Too 
Many Kisses" brings the worst handled of 
all stars. Richard Dix, again to the Rialto. 
In this romantic story a little bit of every- 
thing, and among the ruins of a good idea 
Richard works as desperately and heroically 
as a pulmotor operator. 

SUN—* * * The girls * * * will not change 
their opinion after seeing him (Richard Dix) 
in this. In the estimation of this observer, 
however, a little part of Harpo Marx * • ♦ 
more than eclipses Dix's heroics. Frances 
Howard is so pretty that * * * it is so hard 
to remember whether she acted well or not. 

TIMES — * * * The story is entertaining, 
with some implausible stretches and a few 
forced directorial motions. * * * 

WORLD — * * * It's done with a very neat 
touch and is constantly amusing. Richard 
Dix is handsome, brave and human, and has 
a right like Firpo. Frances Howard was 
well worth the fuss he made over her. Wil- 
liatti Powell made as nasty a villain as one 
could ask. And Harpo Marx added a hilar- 
ious bit to the proceedings. I'"irst-rate en- 

"The Thundering Herd" 
Famous — Rivoli 

AMERICAN— "The Thundciing Herd" is 
recommended to all who love a good old- 
fashioned melodrama. * • * 

BULLETIN— The Rivoli * • • has one 
of the best pictures that Broadway has seen 
in a long time in "The Thundering Herd." 
After all, the screen's greatest opportunities 
lie in subjects that give a chance for great 
stretches of scenery ; for the massed action 
of thousaTids of creatures. In "The Thunder- 
ing Herd'' lie all these opportunities, and in 
addition there is an interesting and entirely 
plausible love story. * * • 

DAILY MIRROR—* * * There can be 
no contradiction. This is the perfect pic- 
ture of its kind. It soars to heights even 
greater than "The Covered Wagon." It 
throbs with reality, with romance, with 
sweeping action and breathless adventures. 
The magnificent stampede of hundreds of 
charging, frenzied buffaloes over the ice- 
covered prairies is one of the most awe-in- 
spiring sights we have ever seen. 

DAILY NEWS—* * * They don't m.ake 
westerns anv better than "The Thundering 
Herd." * * * 

EVENING JOURNAL—* * * You'll get 
a tremendous kick out of the picture. There's 
a slight love story, the backgrounds are beau- 
tiful, Eulalie Jensen does a striking bit of 
work as the villain's wife, and the climax 
the fight between the Indians and settlers on 
the frozen prairies is breathtaking. 

EVENING WORLD—* * * the best role 
in the picture is that of Eulalie Jensen ♦ ♦ ♦ 
who portrays a gun-toting woman of the 
plains. * * * 

"The Thundering Herd" will not have the 
success of "The Covered Wagon." but it will 
do a whole lot better than the ordinary rtm 
of feature films. * * "* 

GRAPHIC—* * * After all is said and 
done, we must go back to the Indians and 
buffaloes for most of our thrills. 

No picture of its type could be better 
than "The Thundering Herd." We predict 
for it an extended engagement. You will be 
cheating yourself if you miss it. 

HERALD TRIBUNE— * * * has mo- 
ments when it is reminiscent of "The Cov- 
ered Wagon'* and moments when it is not so 
good. * * * 

romance of the story, thoush it is the breath 
of life to the picture, holding it together, is 
not so important as the big scenes. By his 
blending of these, and his manoucvres with 
tender moments and moments of strife, his 
depiction of brutality, softened by silhouette 
and by a number of other deft directorial 
touches. Mr. Howard draws attention to tal- 
ents that have hitherto been under-empha- 
sized. * * * 

POST — * * * The love storv, as we have 
intimated, is quite inefifective. but there is a 
smashing climax in a fight with Cnmanches 
which leaves you hanging precariously on the 
edge of your chair The entire film, which 
was directed by William Howard, has been 
done in broad, sweeping strokes, with a bit 
nf detail cleverly contrived now and again 
It is by no means an "epic." but it is far 
better than the average and is a welcome 
relief from the vapid sex drama that his been 
gumming up our screens recently. * • * 

.SUN — * * * An unashamed, well directed 
''thriller" is "The Thundering Herd." and it 
is a thousand times more praiseworthy than 
several would-be masterpieces that have been 
palmed off on the unsuspecting populace of 
this town In recent weeks — names not furn- 
ished on request. 

TELEGRAM—* * * might very well be 
mistaken for a sequel to "North of 36," with 
the same persons in it. having now traded 
their large assortment of cows for a support- 
ing cast of buffaloes. Not that there Isn't 
a great pull to this picture, even though one 
realizes one has seen the same folks rushing 
about excitedly before in flannel shirt and 
gingham dress. * ♦ ♦ 

Tl.MK.S — * * • After a certain stage one 
discounts the story and becomes absorbed in 
the <lifferent sequences. The speed of the 
wagons as the.v appea'ed on the screen caused 
no little l.iugliler " • • ;)s it was apparent 
that the camera men had taken some of tlu 

senucnces slowly to obtain a startling effect 

» « « 

WORLD — * • * Even those inclined to be 
partial to pictures of early .American life 
will be apt to find "The Thundering Herd*' 
somewhat tlull. Its concept is heroic, but iis 
execution is so encumbered with seemingly 
in consequential details that the result is dis 

Parts of the picture are thrilling. * * * 


"The Bridge of Sighs''— Warners 
Metropolitan, Baltimore 

\ l^WS — * * * Tile (Icnoueincnt is inter 
cstingly unwoven. * * * 

^'Broken Laws"— F. B. O. 

New, Baltimore 

XKWS— * ' * It shows tiie youtli of the 
country in its striving after new sensations 
— ^and it tells a story of mother love. * * * 

SUX — * * * This is really a highly en 
tcrtaininjT effort despite the fact that it vcr> 
brazenly offers itself as a picture witli n 
lesson. * * * 

"Capital Punishment" — Schulberg 
Boston, Boston 

TRANSCRM'T— There is l.ut one thinp 
ibout "Capital Punishment," playinp at the 
Roston Theater this week, which may res 
cue it from deserved ignominv. That is 
tlu' performance of George Hackathorne 

"Charley's Aunt"— Prod. Dist. Corp. 
Parkway, Baltimore 

N KWS- — * * * Witliout recourse to gags 
and by-plots, the play attains a maximum 
of suspense and manages to maintain the 
fullest sliare of comedy. * * * 

"Contraband"— F. P.-L. 
Strand, Cincinnati 

POST — * * * "Contraband" is interesting 
in the sensational way that some reporters' 
recounts of the news or of themselves arc 
interesting. * * * 

TIMES-STAR—* * * Has plenty of ac 
tion and is fairly entertaining. * * * 

"The Golden Bed"— F. P.-L. 
Boulevard, Baltimore 

NEWS — * * ' Lavish entertainments and 
other extravagances break the man, and his 
wife leaves him. His comeback makes an 

Iiiteresling story. * * * 

"Greed" — Metro-Goldwyn 
Orpheum, Boston 

GLOlih" — * * * through all this vigorous 
film painting there runs a vein of comed> 
culled from the ridiculousness of real 
life. * * * 

HERALD—* * * There is a subtlety in 
each detail of the direction, in the use of 
the cat suggestion, although this has been 
slightly overdone, in the eloo,uence of the 
pantomine, the innuendo. * * * 

POST—* * * when Eric von Strohelm 
made "Greed," now showing at Loew's 
Orpheum Theater, he pictured sordidness 
and realism to the nth degree. * * * 

TRAVELER—* * * Will average audi 
ences like Greed? It's to be wondered 
There was genuine applause after the pic- 
ture yesterday. There was hearty laughter 
at the comedy. • * * 

Stillman, Cleveland 

NEWS — * * * Atmospherically it is mar- 
velous and the acting of the three principal 
characters, Zazu Pitts. Gibson Gowland and 
Jean Herscholt, is well nigh perfect. ♦ * * 

PLAIN DEALER—* * * "Greed" is a 
great picture. Whether you will like it in 
all its sordid glory is something for you 
to decide. And, I do not recommend it to 
children. • * * 




CAPTAIN BLOOD, with J. Warren 
Kerrigan. — Believe me, here is one 
picture that starts off with a bang, 
climax after climax, never sags for 
one moment. J. Warren Kerrigan 
never will equal again the position he 
has reached by his wonderful acting. 
He is so wholesome, so natural, you 
live right with his thoughts. James 
Morrison is sure great, Jean Page as 
Arrabella is sweet enough to kiss. 
Boy, the whole cast fit their parts to 
a "T." A picture that any exhibitor 
in any town can pack them in. Pho- 
tography great, direction nigh perfect. 
A picture with no mush, but still not 
one bit gruesome. Clean as a hound's 
tooth. Book it, fellows, and tell the 
world about it. Some picture. — C. C. 
Dunsmoor, Legion Theatre, Marshall- 
town, la. — From Exhibitors Herald. 

And Other 













Sunday, March 8, 1925 


Sacramento, Cal. — Oakland Amuse- 
ment Corp., Oakland. Capital $15,- 
000. Incorporators, M. Heiman, S 
Rogers and F. Vincent. Attorneys 
Heller, Ehrmann, White & McAuliffe. 
Nevada Bank Bldg., San Francisco. 

Sacramento, Cal. — Independent 
Pictures Corp., Hollywood. Capital 
$100,000. Incorporators, J. Goldburg. 
H. Kaufman and W. Williams. At- 
torney, S. S. Silverson, 419 Ferguson 
Bldg., Los Angeles. 

Sacramento, Cal. — Grievelle Pic- 
tures, Inc., Los Angeles. Capital 
$75,000. Incorporators E. Grievelle 
H. Herman and I. Scales. Attorney, 
C. Young, 601 Western Mutual Life 
Bldg., Los Angeles. 

Albany, N. Y. — Reginald Theater 
Corp., New York City. Capital $50.- 
000. Incorporators, S. Scelcnfrcund 
and W. Kessler. Attorney, H. Herz- 
brum, 220 West 42nd Street, New 

Albany, N. Y.— B. M. Film Ex- 
change, New York. Capital $20,000. 
Incorporators, H. Biner, M. Fischler 
and I. Millstein. Attorney, D. Leav- 
enworth, 256 Broadway, New York. 

Albany, N. Y.— Russhill Produc- 
tions, New York. Capital $20,000. 
Incorporators, F. Cocheau, J. Bouker 
and E. Rippe. Attorney, H. Littick, 
170 Broadway, New York City. 

Albany, N. Y. — Walter Bohan, Inc.. 
New York. Capital $1,000. Incor- 
porators, W. Bohan, B. Kerin and W. 
O'Hara. Attorney, B. Reich, 152 
West 42nd Street, New York. 

Albany, N. Y.- — Forties Corpora- 
tion, New York. Incorporators, O. 
Gustafson, M. Pollard and J. Whar- 
ton. Attornej'S, Weiss & Wharton. 
34 Pine Street, New York. 

Albany, N. Y. — Next Door Corp.. 
New YoVk. Capital $10,000. Incorpor- 
ators C. Levy, W. Dryfifos and I. 
Levine. Attorneys, Stroock & Stroock, 
141 Broadway, New York. 

.'Mhany, N. Y. — Stratton Amuse- 
ment Corp., New York. Capital $10,- 
000. Incorporators, W. Schneider 
M. Goldman and S. Petrides. 

Albany, N. Y.— S. and T. Produc- 
tion.s. New York. Capital $10,000 
Incorporators, J. Oppenheimer, E. 
Hilton and E. Terris. 

Albany, N. Y. — Aloma Producing 
Corp., New York. Capital $.30,000 
Altorncy, J. S. Klein, 1540 Broad- 
day, New York. 

Dover, Del. — Isis Theater Co. 
Wilmington. Capital $10,000. Attor- 
ney, Cornoration Trust Co., of 
America, Dover. 

Dover, Del. — R. and R. Develop- 
ment Co., Wilmington. Capital 
$150,000. Attorney, Corporation Serv- 
ice Co., Dover, 

Film Stars Champion Runner 

A. G. Steen states John Carleton, 
his production manager, left Los An- 
geles yesterday with a print of a six 
reel feature starring Charles Pad- 
dock, runner, who holds world's rec- 
ord for 100 yard dash. Lloyd B. 
Carleton is the director. Supporting 
cast includes Helen Ferguson, Otis 
Harlan, Lawson Butt, G. Raymond 
Nye, Peggy Shaffer, Caroline Putney, 
and Jack Giddings. 

Vermont House Reopens 

Barre, Vt. — The city has restored 
the license to the Park, which was 
temporarily withdrawn until certain 
repairs were made. The New Eng- 
land Theaters Corp. operates this 
house for Famous. 

New Company Takes Over Grand 

Kingston, Ont. — A new company 
has been organized to purchase the 
Grand theater from the liquidator, R. 
E. Meagher, who has had control 
since the failure of Trans-Canada 
Theaters, Ltd. 

Kyne Signs With Fox 
Peter B. Kyne, author, has signed 
a contract with Fox whereby that 
company gets the film rights to 
everything that Kyne writes during 
the life of the contract. 

Plans New House For Kansas City 

Kansas City, Mo. — The northeast 
section of the city will shortly have 
a new 1,500 seat theater and office 
building, to be erected by Dr. M. C. 

New Rialto Manager In 

Washington — Nash Weil, who has 
managed theaters for Universal, has 
become managing director of the 
Rialto, succeeding Charles Raymond. 

McCutcheon Asquires His Third 

Illmo. Mo. — The Opera House is 
now under management of C. W. Mc- 
Cutcheon, who also owns the Malone 
at Sikeston and American. Charleston. 

Becomes Theater Manager 
Duluth, — E. Reno Wilk, former F. 
B. O. salesman in the Iowa territory 
is now managing the Lyric, a Ruben 
& Finkelstein house. 

Fire Destroys N. B. House 

Mnncton, N. B. — Fire destroyed 
the Grand, owned by Torrie 8z Win- 
ter. A $20,000 insurance will cover 
only half the loss. 

Cinema Corn. Designated 

The Cinema Corn, of America 
holdinc a Delaware charter, has been 
erantcd iicrmission to do business in 
New York State. 

Three Theaters Close 

St. Louis — The Ideal, Beaver Dam, 
Kv., has closed as have the Arlisle. 
F.mdcn, Mo. and the Princess, Earl, 

Cameo Music Increases Capital 

The Cameo Music Service Corn, 
of New York, has increased its capi- 
tal from $5,0D0 to $25,000. 

Putting It Over 

Here is how a brother exhib- 
itor puts his show over. Send 
along yotir ideas. Let the other 
fellow know how you cleaned 

"Signal Tower" Campaign 

Harrisburgh, Pa. — A comprehen- 
sive exploitation stunt was engineer- 
ed by Al Feinman, Universal exploi- 
teer, for the showing of "The Signal 
Tower," at the Victoria. Before go- 
ing to Harrisburgh, Feinman induced 
President Rea and General Manager 
Massey of the Pennsylvania system, 
to preview the picture. These gentle- 
men were sufficiently enthused over 
the production to despatch instruc- 
Mons to Harrisburgh officials of the 
railroad to give Feinman all the co- 
operation he desired in exploiting the 

Circulars, placards, signal towers, 
lanterns, lights, switches, delegations 
and a special newspaper advertising 
campaign were all given by the rail- 
road. And without cost to the the- 
ater. The first step was the forward- 
ing of a circular letter to 8,000 em- 
ployees of the railroad. This was 
signed by the Divisional Superinten- 
dent and notified the recipients that 
"The Signal Tower' 'was to be shown 
at the Victoria. It also asked them 
♦o attend if at all possible. In ad- 
dition, special placards were printed 
and placed in the meeting places of 
Penn. employees and on all bulletin 
boards of the company in that sec- 

For the lobby of the Victoria dur- 
ing the run, Supt. Dickenson, of the 
Signal Division, installed two genu- 
ine signal towers and one high 
powered semaphore. He also sup- 
plied lanterns, green lights, flags, sig- 
nals, switches, signal rails and other 
implements, with explanatory cords 
for each group or piece. 

Warners Planning Big Campaign 

Exhibitors who book "Bobbed 
Hair," the novel written by 20 popu- 
'ar authors, which is to be an early 
production on Warner Bros, next 
season's program, are to have the 
benefit of three national publicity 
campaigns, according to the Warners. 
Three co-operative tie-ups have been 
arranged between Collier's Weekly, 
which holds the serial rights, E. P. 
Putnam's Sons, who will bring out 

the novel, and the American News- 
paper Syndicate, which will syndicate 
the story in several hundred news- 

The Putnam campaign will consist 
of ads up to one-quarter page in 
papers in the first-class cities. This 
will be followed by other advertising 
in second-class cities and national 
magazines. In addition to this, 4,000 
horkstores in the United States and 
Canada will be circularized, and they, 
in turn, will circularize their custom- 
ers The publishers' campaign will 
wind up with publication through the 
American Newspaper Syndicate of 
the novel in newspaper serial form, 
v.hich will reach several million more 


A Novel Twist In Expolitation 

St. Louis — Bill Goldman staged a 
Spring and Summer style show in 
connection with "Fifth Avenue Mod- 
els," which played the Kings and the 

Goldman combined revue features 
with his style show. One unusual 
twist he introduced was lavish ad- 
vertising of "The Million Dollar 
Model," which gave his revue a "wow 
finish" by proving to be a female im- 

"Covered Wagon" Contest 

Calgary, Ala. — Pete Egan, of the 
Strand, staged a minature "Covered 
Wagon" contest in connection with 
the opening of a return engagement 
of the picture. Three cash prizes 
were offered for the best covered cart, 
the judging taking place in front of 
the theater on the first day of the 
run. Judges were the movie editors 
of local papers. 

Pekras in St. Petersburg 

St. Petersburg, Fla. — John Pekras, 
who controls all of the picture houses 
in Elyria, O., is here on a vacation. 


N. Y. C. PUBLIC SCHOOL 17,?, Using 

vour films for geograohy for 2,000 pupils. 

glad to place your films and speakers be- 
fore our clubs, because of your altruistic 
work without feeling that we are promoting 
any commercial industry, which may ac- 
crue a financial or personal benefit^ to any 
individual, person, or organization." 

1925 page 5,128 says: •'The Bureau of 
Commercial Economics deserves the thanks 
of Congress and all the American people 
for its great constructive humanitarian 
This service is available in your theatre 

giving you local crc<lit. 

Bureau of Commercial Economics 

1108- 16th Street, N. W.. Washington D. C. 

Schools, Churches and Clubs 

using Motion Pictures Should Subscribe for 


•nd keep up-to-date with the 
new films and new equipment 

"1001 FILMS" 

booklet, listing nearly 3000 educariontl films 
given free with each subscription 

$1.50 per year - 5 S,out}i Wahash. Ave., Chicago, III. 

Two words that mean quality 





When you see this identification in the 
print margin you know at once that the pho- 
tographic quality is the best possible. 

Eastman Positive Film is unrivaled for 
faithful reproduction of the negative. 




pathos, thrills 
that the fans love/ 

Members of Motion Picture Producers and Distributors of America Inc.'-- Will Hays J^escdent 

o/' FILHD<^H 


Vol. XXXi No. 56 

Monday, March 9, 1925 

Price 5 Cents 


The following, a most unusual and 
interesting communication. From 
Arthur S. Friend: 

"I do not know a great deal about 
the very early days of the motion 
picture industry. From what I have 
heard, T do. it imagine the producers 
of the single reel needed banks or 
bankers, except as depositaries, but 
I do know something of the early 
history of the motion picture indus- 
try that came into being when novel- 
ty was eclipsed by entertainment, 
and in the early days of that motion 
picture industry there were few 
banks or bankers or banking houses 
who had any interest or belief in. or 
sympathy with the industry, or for 
that matter, the men who were ac- 
tive in it. 

"The first encouragement that 
came from any financial institution 
was the faith and foresight and 
courage of the late Frederic G. Lee 
and it was expressed in action. T 
am sure vou will be happy not only 
now. but at all times when occasion 
permits, to give to him and to hi? 
memory the full credit to which hr 
was entitled. For a long time hf 
stood alone in the banking world a."^ 
the sponsor of the motion picture 
industry. To mv own persona' 
knowledge, he worked diligently and 
fought determinedly so that the in 
dustry might attain its proper place 
For a long time he had no help of 
any kind in the banking fraternitv 
and was often discouraged and hnndi 
capped by the doubts and misgiving- 
of some of his own associates in th' 
banking institution of which he wa'^ 
then an important officer. For yean 
he gave unstintingly his time and hi" 
energy to the corporation of whirl 
T was then an officer. And the cor- 
poration profited beyond measure be 
cause he brought to it an experienced 
keen and brave mind. 

".A.ftcr him. Mr. Eli Bcrnheim un- 
til recently President of the Colum- 
bia Bank, Mr. Richard Dclafidd unti' 
recently President of the National 
Park Bank, and Mr. Conway of the 
Guaranty Trust Company, came tr 
see that under proper condition? 
motion picture enterprises were en- 
titled to a place of respect among 
clients of a bank. 

"And the banking houses in New 

York who first saw the light that you 

so proudly point to. and who are the 

real pioneers, were in the order of 

(Continued on Page 2) 

Assails Combines 

Samuel Goldwyn Warns Against 

Booking Circuits and Sees Them 

Threatening Markets Abroad 

Samuel Goldwyn presented a new 
angle on the booking combine situ- 
ation Saturday. He touciicd on it 
from the foreign angle, as well as the 
domestic and fortified his ol)servations 
by impressions gathered abroad. 

Goldwyn prefaced his remarks on 
buying combines l)y explaining that 
he had no personal axe to grind. He 
explained that he didn't feel the situ- 
ation affected him as greatly as it 
did others. Following "His Supreme 
Moment," Goldwyn has one more 
Fitzmaurice production to deliver tc 
First National and then his present 
contract will be concluded. 

Goldwyn declared he intends going 
nhead with "Romeo and Juliet, ".with 
Ronald Colman playing Romyb. H( 
ndded that the classic will h^ pro- 
duced as Shakespeare wrote it anr" 
thai he would at once begin jvhippinf 
'be story into continuity farm. Tb' 
picture will not be ready fpr release 
before next year. / 

On combines, Goldwyn pad this tf 
say: i 

"Interests abroad havejbeen per 
suaded to enter the exhil^ition fielc' 
with large, sumptuous theaters be- 
cause of the steady flow ofihigh-gradf 
product emanating from I Americar 
studios. This .'\mcrican piVstige wil' 
be in grave danger, if anythfng should 
occur to alter the quality oi produc- 
tion. \ 

"There is such a danger in fhe forn^ 

(Contiinicd on Page 3) \ 

Swranson Sails on the 18th\ 

Paris — Gloria .Swanson is sclied'iief' 
to sail for America on the 18th. Sne 


Saturday, with Spring in the 
air, all the film golf hounds 
were sniffing about. Looking for 
a game. And the first crack all 
took. On the 'phone. Or other- 
wise. Was this: 

"When will the Spring 
Tournament be held?" 

Patience, children. You'll all 
know. Soon enough. 

is now recuperating at Versailles. 


A French "Napoleon" 

4bel Gance Making Cycle Along 

Lines Planned by Universal for 

Its New Spectacle 

Bv Arrangement with 

Paris — Financed by German capi- 
al. Abel Gance has at last started 
■vork on his cycle of Napoleonic 
'ilms. He is working at the joint 
Uudio of Films Abel Gance and Cme- 
'^rance-Film (Westi Consortium) at 
Billancourt, outside of Paris. 

Gance has not changed his origi- 
■lal plan. He will trace the life of 
he famous Corsican in eight episodes, 
-ach one to be in ten reels. The 
itles will be "The Youth of Bona- 
larte," "Napoleon and the Terror," 
"The Italian Campaign," "Egypt and 
he Xlllth Brumaire," "The Sun of 
\usterlitz," "The Retreat from Rus- 
sia," "Waterloo" and "Saint Helena." 
The cast includes Albert Dicudonne 
who will play Napoleon, Nicolas Ko- 
'inc. Edmund Van Daele, Koubetsky, 
\ntonin Artaud, Diane Karene. 
•"harles Vanel, Philippe Heriat, and 
Mabel Poulton. 

Famous-Schine Deal? 

Reported Deal is Set for Purchase of 

Up-State Circuit— About 30 

Houses Involved 

It was reported on Saturday that 
I'anious iiad almost completed nego- 
tiations looking toward the purchase 
of the Schine circuit up-state. 

If the deal should be consunniiated 
— and there is every reason to believe 
that it has advanced sufficiently to 
mark the rleal as definite — aliout 30 
iiouses would pass into the hands of 
Famous. These are all located in the 
upper part of the state and take in 
towns like Gloversville, Canandaigua, 
Corning, Geneva, Oswego, Salaman- 
ca, Medina, Auburn and Lockport. 

Yamins Heads Mass. M. P. T. O. 

The M. P. T. O. A. was advised yes- 
Hiday that, at a meeting of the M. P. 
T. O. of Massachusetts, Nathan Ya- 
mins of Fall River was elected presi- 
dent; P. F. Lydon and John Free- 
man, vice-presidents: Stanley Sum- 
ner, treasurer, and Ernest H. Horst- 
mann, secretary. 

The organization will hold a din- 
ner early in April at which the dele- 
gation to attend the Milwaukee con- 
vention will be selected. 

Rowland Back 
R. .\. Ro'vland returned 
Coast on Saturday. 

from the 

Signs Dempsey 

Oscar Price Secures Him and Estelle 
Taylor to Appear in "Manhattan 

Oscar A. Price left for Los An- 
geles on Saturday in connection with 
a reported deal involving Jack Demp- 
sey and Estelle Taylor. 

It is understood Price has about 
completed negotiations for them to 
appear in "Manhattan Madness," one 
of old Fairbanks-Triangle successes 
which Price will remake for distrib- 
ution through Associated Exhibitors. 
There is some talk that the Dempsey- 
Taylor combination will make a series 
for Associated. 

The above dispatch from Paris as- 
Himcs umisual interest in view of the 
announcement made by Universal 
■hat its next spectacle will be "Napo- 
'■■ni' the Great." which Dimitri 
Buchowetzki will direct. 

Pennsylvania Houses Open 
Pittsburgh — The new Maryland 

owned by David and Muyra Boyd, at 

Blawnox, has been opened. It seats 


Charles Ferguson has opened his 

new Copeland theater, a 1,500 seat 


Six Ready by June 

Lumas Film expects to have six 
Gotham Prod, ready and in ex- 
changes by June 1. 

Sidney Meyer Out 

Sidney Meyer is no longer salc.= 
manager for Fox. No successor has 
been appointed. Clyde W. Eckhardt 
Winfield Sheehan's assistant is hand- 
ling the sales work temporarily. 

Will Make Film on Coast 

James A. Fitzpatrick, producer of 
the "Music Master Series" who has 
left for a trip to the coast expects to 
shoot one in Hollywood and open up 
an exchange in Los Angeles. 

Six Canadian Boards 

?ilm Clubs Forming in Dominion — 

Will Operate Like 32 Similar 

Bodies Here 

Toronto — Film Boards of Trade for 
Canada are now being organized, 
similar to those now functioning in 
he States. There wil! be six all told, 
me each in Toronto, Montreal, St. 
[ohn. Winnipeg, Calgary and Van- 
couver and will operate under the 
same system of arbitration as is now 
in vogiie with the 32 boards in the 
United States. 

The local board has already been 
formed. W. A. Bach of Famous is 
^resident: J. O'Laughlin of Fox, vice- 
president; A. Berman of United Ar- 
tists, treasurer and H. Law of Uni- 
versal, secretary. 





Vol. XXXI No. 56 Monday, March 9, 1925 Price 5 Cents 

Copyright 1925 Wid's Films and Film Folks, 
Inc., Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y.. by 
Toseph Dannenberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Man- 
iger ; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager; 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918 
tt the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood, Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographic Fran- 
caise, 50 Rue de Bundy, Paris, France. 


(Continued from Page 1) 

their first activities, as follows: Bon- 
briarht & Co., Dominick & Dominick, 
and Knauth, Nachod & Kuhne. Bon- 
bright & Co. was the first banking 
house that I know of to handle the 
stock issue of a motion picture cor- 
poration. It was the purchaser in 
1916 of a large block of the common 
stock of Famous Players-Lasky Cor- 
poration. A little later Dominick & 
Dominick became the active banking 
house and the known sponsor of that 
corporation's securities. In the early 
days Famous Players common stock 
was kicked around the street like a 
foot ball, and it was through the 
effort of Dominick & Dominick, en- 
couraged always by Mr. Lee, that 
stabilization finally came. 

"Knauth, Nachod & Kuhne was 
the banking house of Triangle at 
about that time. And to make the 
record as complete as I can, Horn- 
blower & Weeks, together with the 
Guaranty Trust Co. at about the 
same time, bought an issue of Vita- 
graph notes. 

"So after all, the industry as we 
know it to-day, has had a fairly long, 
if not a spectacularly successful 
banking record, and its contacts 
have been notable so far as the 
prominence and importance of the 
banks and banking houses may be 

Among Exchangemen 

Atlanta — E. O. 'Connor is the new 
est addition to F. B. O. He will cover 
Georgia and South Carolina, and was 
formerly connected with Metro-Gold- 

St. Louis — Roger Thompson for- 
mer short products manager for 
Universal has joined Parainount. 
covering Southern Illinois. 

Pittsburgh — Harold A. Weinberger, 
head booker for Universal, has been 
promoted to assistant manager. 

Dallas — J. O. Ford, has joined the 
Blizzard Sales Co. He was lately 
with Southern States Film. 

Seattle — Jack Lorenz, assistant 
manager of Fox, has been transferred 
to the Chicago. 

Atlanta — H. C. Wales has joined 
Progress as salesman. 

Two Buy Rayart Product 

Rayart has sold series starring 
Reed Howes to A. H. Blank Enter- 
prises, Kansas City, for Western 
Missouri and Kansas. Merit of New 
York, bought "Easy Money" and 
Butterfly comedies for Greater New 
York and Northern New Jersey. 

Gets New Reed Howes Series 
Rayart has arranged with Harry 
J. Brown to distribute the 1925-26 
Reed Howes series. 

3rd Ave. Theater Sold 

B. S. Catts has bought Nos. 403- 
405 3d Ave., comprising a theater 
and two-story business building. 

Ft. Edwards Amusement Co. Quits 

Albany, N. Y.— The Fort Edwards 
Amusement Co., of Fort Edwards 
has been dissolved. 

Warner Oland in "Don Q" 

Hollywood — Warner Oland will 
have an important role in "Don Q" 

Helen Lee Worthing has been 
signed by Famous for a part in 
"Night Life of New York". 

St. Joe House Delayed 

St. Joseph, Mo. — Work on the 
Penn, 26th and Penn Ave., has been 
postponed indefinitely. E. H. Peskay 
plans to erect the theater at a cost 
of $35,000. 

Theater Company Changes Name 
The Lichtman Rhonheimer Amuse- 
ment Co., of Brooklyn, has changed 
its name to the R. H. & R. Amuse- 
ment Co. 


220 W«t «nd St. Corpor atJOTi 
New York. Chick. 40S2 
Cables— Geokann, N. Y. 


Properly Present Your Photoplay 

On Broadway 

Apollo — "Quo Vadis" 

Astor — "The Lost World" 

Broadway — ^"A Thief In Paradise" 

Cameo — "Barriers Burned Away" 

Capitol — "The Denial" 

Central — "The Man Without A Country" 

Colony — "Charley's Aunt" 

Criterion — "The Miracle Of The Wolves" 

Loew's New York — Today — "The Great 


Tuesday — "The Mine With The Iron 
Door" and "Battling Bunyan" 

Wednesday — "The Golden Bed" 

Thursday — "Frivolous Sal" 

Fridaj' — "The Tomboy" and "An Arizona 

Saturday — "Daddy's Gone A-Hunting" 

Sunday-— "Salome of The Tenements" 
State— "The Lady" 
Lyric — "The Iron Horse" 
Mark Strand — "Introduce Me"' 
Piccadilly— "On Thin Ice" and "The Isle of 

Vanishing Men" 
Rialto — "Thundering Herd" 
RivoU — "The Goose Hangs High" 
Brooklyn Mark Strand — "New Toys" 

Next Week 
Apollo — ^"Quo Vadis" 
Astor — ^"The Lost World" 
Broadway — "Enticement" 
Cameo — "Charley's Aunt" 
Capitol — "Seven Chances" 
Central — "The Man Without A Country" 
Colony — Not Yet Determined 
Criterion — "The Miracle of the Wolves" 
Lyric — ^"The Iron Horse" 
Mark Strand — ^"Sally" 
Piccadilly — Not yet determined 
Rialto— "The Air Mail" 
Rivoli — "The Dressmaker From Paris" 
Brooklyn Mark Strand — "As Man Desires" 

Fox Switch in Toronto 
Toronto — Leo Devaney for five 
years local manager for Fox, re- 
signed suddenly and was succeeded 
by lames O'Loughlin, formerly with 
Regal here. 

Monday, March 9, 1925 

Inter-Mountain Notes 

Salt Lake City — The second annual 
get-together meeting and banquet of 
the Intermountain Film Board of 
Trade was held Friday night at the 
Hotel Newhouse. The banquet fol- 
lowed the regular meeting. Over 40 

David T. McElhinney has arrived 
from New York to take charge of the 
Associated Exhibitors office, succeed- 
ing George Hays, who is now with 
United Artists here. 

Joseph Solomon is back from the 
Coast and has joined Greater Fea- 
tures Exchange. 

George Mayne has bought the en- 
tire Jans output for this territory for 
his Super-Feature Exchange. 

Ned Martin of Universal stopped 
off enroute to New York from the 
Coast, where he has been conferring 
with Carl Laemmle relative to sales 

The Edington Bros, have taken 
over the Hyland at Sugar House, a 

May Produce in England 

London — Fred Leroy Granville is 
considering production in Ireland. 



Raw Stock for QUALITY 

Sole Distributors: 


45 West 45th Street 
N. Y. Bryant 7243 

"Two to One over the field" 






* an Sx 

AL CHRISTIE feature 

Directed by Scott Sidney 



Monday, March 9, 1925 

Putting It Over 

Here is hoiv a brother exhib- 
itor puts his show over. Send 
along your ideas. Let the other 
fellow know how you cleaned 

Several Angles for This One 

Principal Pictures recently con- 
ducted an extensive campaign in Chi- 
cago and Pittsburgh for "The Mine 
With the Iron Door." 

For the Chicago engagement Ted 
Malone arranged co-operative win- 
dow displays in and around the 
"Loop" district. The Reo automobile 
agency co-operated to the exent of 
tarrying several four foot banners on 
their demonstration cars during, and 
previous to the showing. The Public 
Library distributed 50,000 book- 
marks advertising the picture. "Walk- 
ing Books" were also used. 

In Pittsburgh, downtown mer- 
chants co-operated readily with Milt 
Crandall, publicity man for Rowland 
& Clarke and the Brown Hardware 
Co. placed an entire window at their 
disposal. The Rowland and Clark 
sign shop built a scene portraying the 
beautiful Catalina Mountains, the 
locale of the story. "The News" tied 
up over 50 book stores with attractive 
window displays. The Carnegie 
Library also co-operated by distribut- 
ing especially designed book-marks. 
Two pack burros with regular pros- 
pecting kits and a man dressed as a 
prospector were used for a street 

The May Drug Co. tied up all ten 
of their" stores on a display of Doro- 
thy Mackaill, using the Fitzgerald 
Manufacturing Co.'s Violet Bay Ma- 
chine. The front of the Blackstone 
theater was attractively built up to 
represent a mine entrance. 

A Sheet Stunt 

Houston— When "So This is Mar 
riyge" ran at the Capitol, W. G. 
Bishop, Metro-Goldwyn exploiteer 
induced an automobile company to 
loan a car in which he placed a couple 
dressed in wedding finery. The car 
was decorated with w'hite ribbons and 
old shoes and carried a sign on the 
back which read " 'So This is Mar- 
riage' starts at the Capitol next week. 
Start life right with a Hudson car." 
The car was driven leisurely about 
the city and attracted attention. 

The local newspapers used the 
words: "So This is Marriage" at 
the top of the columns which an- 
nounced engagements and weddings 
and complimentary tickets were of- 
fered to all couples whose engage- 
ments were announced, or who actu- 
all)' got married, during the run. A 
puzzle under the caption, "Is Mar- 
riage a Puzzle?" was also used in the 
papers. Tickets were awarded the 
first 25 persons who solved it. 

Freedom Film Corp. has acquired 
the third series of Broadway and 
Mirthquake comedies for Upper New 

Assails Combines 

(.CoiitiiiiicJ from Page 1) 

of booking combines. Any move to 
induce economy in this business is 
to be commended, but the operations 
of circuits and combinations created 
to buy pictures in bulk so far indicate 
their chief purpose is to reduce rentals 
as low as possible. This will mean that 
these very circuit owners who have 
been influenced to build magnificent 
theaters because of assurances of 
worthwhile product are killing their 
own enterprises. 

"Power is a dangerous thing. It is 
iust as dangerous lor those who have 
it and do not use it properly as it is 
lor those on whom its influences are 
worked. The situation is similar to 
that w liiirli faced the industry in the 
days of General Film. 

"Abroad, the faith in American film 
merchandise will be sorely shaken if 
because of circuit buying here pro- 
ducers get far less for their product 
than they are now getting and there- 
tore make their future output on a 
less lavish, less worthwhile scale. The 
effect will be felt abroad as well as 
here and is bound have far-reach- 
ing results. So far-reaching, in fact, 
that the tremendous sums accruing 
to American producers and distrib- 
utors from foreign markets will rapid- 
ly dwindle." 

Goldwyn said it was his opinion 
that Germany will outstrip England 
as a market for American films in two 
or three years. He said he observed 
that Europe is tired of spectacles and 
blood-curdling melodramas which had 
a vogue in Germany after the war. 

Goldwyn is negotiating with an im- 
portant director to direct "Stella Dal- 
las," which will be released in the 

Newspaper Opinions 

"The Rag Man" — Metro-Goldwyn 
State, Boston 

GLOBE—* * * The story of 'The Rag 
Man'' has an appeal that ought to attract 
large crowds. ♦ • • 

POST — * * * Jackie and iiis amusing an- 
tics, ably assisted by Dore Davidson, fur- 
nish an hour of entertaining film fun. ♦ * * 

"The Thundering Herd"— F.P.-L. 
Century, Baltimore 

XEWS— • * * The stampede of the buf- 
falo is a scene that causes the blood to 
tingle, while the attack of the Indians is 
most realistic and furnishes thrills long to 
be remembered. 

SUX— * * * Raids by Indians, buffalo 
stampedes and other such matters enliven 
the film. 

Fenway, Boston 

TRANSCRIPT—* * * All this hurry and 
scnny is shallow |tuff, contrasted with 
moments of Cruze's "Covered Wagon." 
What is more, there is no overmastering 
idea behind "The Thundering Herd." ♦ ♦ ♦ 

TRAVELER—* * * The picture abounds 
in thrills. It is astonishing what can be 
done with a few covered wagons. » * * 

"Too Many Kisses"— F. P.-L. 
McVicker's, Chicago 

AMERICAN—* • * It is through his 
(Richard Dix's) efforts that the fun-making 
becomes more or lless spirited, althougli 
there is some far-fetched sport that does 
not succeed in registering. * * ♦ 

Theater Changes 

Green Forest, Ark. — The Majestic 
has been purchased by Mrs. H. C. 

iMiddelbournc, W. Va. — The New 
Grand has been bought by M. Wig- 
ncr, owner of the Nadcne. 

Bowling Green, Mo. — The Majestic 
is under new management. 

Gainesville, Tex. — A. V. Wade, who 
has taken over the Greenhill, has 
closed it for improvements to cost 

Green l'"orcst. Ark. — Hugh Wallo, 
owner of the Ozark at Bcrryville, has 
taken over the Majestic. 

Blackwell, Okla. — The Empire has 
been remodeled and redecorated. 

Gilmer, Tex. — Granfil Cox is the 

new owner of the Crystal. 

Greenwood, Ark. — This town has 
been left theaterless with the closing 
oi the Palace. 

Bellingham, Wash. — The Belling- 
ham Theaters Co., after spending 
$12,000 on their American, have re- 
opened the house. 

Vandalia, Mo. — The Orpheum has 
been taken over by J. A. Wade of 
(iriggsville, III. 

lllmo, Mo.- The only picture house 
in this town has been bought by O. 
M. McCulcheon, who operates the- 
aters in Sikcstown and Charleston, 

Prospect, O.— Htlen Fleak has 
sold the Opera House to Arthur A. 
(irill, fnrnu-rly a deputy sheriff. 

Garner, Oa. — The Garner is being 
remodeled by its owner, F. S. Liver- 

Holland, Minn. — Manager Giles has 
closed the Cozy. 

Galesville, Wis. — The Marinuka has 
been taken over by M. Scott. 

Elkins, W. Va. — The Grand lease 
and equipment have been sold to D. 
Cubbagc by W. E. Nixon. 

Percy, 111. — It is reported that the 
Princess will close. 

Charleston, Ark. — E. O. Smith, of 
Paris, Texas, has completed a deal 
for the Lyric. He also owns the 
Joie, Paris. 

(Georgetown, Wash — V. A. Pater- 
son, former owner of the Mission, is 
iKiw (}perating the Ruston, Tacoma. 

Ottawa — The Columbia a neighbor- 
hood theater of which W. H. May- 
nard has been proprietor has been of- 
fered to prospective exhibitors on a 
leasehold basis by James S. Wilson, 
.^56 Kent St. 

Pittsburg, III. — Wm. E. Gray of 
the New Rex has been forced to 
close his theater to two nights a 
week on account of mines closing. 

Vandalia, Mo. — J. A. Wade, of 
Giiggsville, has purchased the Or- 

Percy, III. — The Princess has 

Shawnestown, III. — The Grand has 
been disposed of by J. May, to 
George Pansky. 

St. Louis— The Bridge, 4869 Na- 
tural Bridge Ave., has been sold by 
Harry Worack to J. Werner. 

Shawnectown, 111. — George Pankey 
has purchased the Grand from J. W. 

Haiti, Mo. — W. A. Stewart has 
sold the Empress to J. L. Dorris. 

Joppa, 111. — Logan Woods has 
taken over the Triangle, formerly 
owned by Charley Rickard. Re- 
named the Logan. 

Makando, 111. — The Opera House 
has been leased by Kendall & Clark 
of Marion. 

New Theaters 

Weartherly, Pa. — The new Key- 
stone has opened. 

Winston-Salem, N. C. — The new 
Ideal has opened after remodelling 
necessitated by fire last December. 


Culver City, Calif. 
The Monty Banks Pictures Corporation announces that it now has 
in production at the Be Mille Studios a six reel comedy-drama 
starring Monty Banks entitled 


All rights to this title are reserved by the producers and by the 
distributor, Associated Exhibitors, Inc. 

{Note: Mr. Banks' first feature, "RACING LUCK," now playing, 
coyitinues its remarkable career both here and abroad) 







The Phantom of the Opera 


THIS can't miss. Here they have a wonderful mystery melodrama, 
played before a colorful and spectacular background, with a mar- 
velous menace and a good romance. Following Lon Ghaney's suc- 
cess in "The Hunchback," this should surely register as one of the biggest 
money winners of the year. 

Here is one smashing, big, spectacular production that has good sus- 
pense values and enough sure fire melodrama to make it corking entertain- 
ment, entirely aside from the pictorial value of the sets and the mobs. 

The shots of the vast auditorium of the Grand Opera House in Paris 
are about the biggest interior sets that have ever been filmed, and the se- 
quence in which the massive chandelier falls, causing a panic in the thea- 
ter, is a wow of a thrill. 

Technicolor sequences have been introduced to splendid advantage, 
thereby adding to the pictorial beauty of the production. 

Mary Philbin and Norman Kerry are the romantic lovers. There is 
an unusual story treatment in that these lovers are kept apart for many 
reels by a wonderful menace. This menace is never seen through all this 
early footage. Lon Ghaney, as the opera ghost, has a marvelous entrance 
developed because everyone talks about him for many reels before he even- 
tually gets into the picture. Lon is a character with a horrible face, who 
wears a mask. In the big situation, where he has made Miss Philbin pris- 
oner, and she finally tears the mask from his face, the close-ups carry a 
sure fire wallop. Many men, trying to imagine themselves women, which 
is, so far as I know, an impossible job, have wondered whether Ghaney's 
make-up was too horrible. I checked with a number of women about this. 
They all agreed that it gave them a terrific wallop. Then they likewise 
agreed that none of the close-ups should be taken out of the picture. Gha- 
ney's performance was really wonderful. After carrying the menace bur- 
den for many, many reels, he manages, in one scene, to gain the necessary 

DmecTED BY rirom 

A UNIVERSAL PRODUCTION ♦ rupert julian ♦ J 

ojthe mmm 

Thefe's plenty in this one to make your customers talk. That means 
a happy cash register in the ticket window. Everyone must admit that this 
has excellent mystery action, romance and spectacular values. There is 
really no chalk mark to put against it. 

Norman Kerry has developed a marvelous prestige by his perform- 
ances in big features of this type. The boy is about ready for stardom. He 
and Miss Philbin make a wonderful pair of lovers to build a story around. 

Arthur Edmund Garewe, as the romantic figure of the mysterious Per- 
sian, stands out in the production. This character has been nicely placed 
in the early sequences to lead the audience to believe that he is the opera 
ghost. Except for the fact that advance advertising will indicate Lon Gha- 
ney's eventual presence in the film, nearly everyone will think that Garewe 
is the phantom. I must say that I am tremendously in favor of the manner 
in which the early scenes have been handled to arouse such a keen inter- 
est in the appearance of the menace. 

The task of making a weird melodrama of this type into a convincing 
production was a truly big one. Rupert Julian has done exceptionally well 
with it. While the action is melodramatic, he makes it convincing. He has 
made a great commercial film that has artistic dignity. 

Virginia Pearson, as the Prima Donna who resents the advancement 
of appealing, little Mary Philbin, was very well cast for this important con- 
trasting role. 

Gibson Gowland gives a virility to the part of the leader of the back- 
stage groups who seek out the phantom, which lifts the mob sequence from 
the classification of just arm-waving extras, to a convincing melodramatic 

The art and technical work necessary to achieve the effects screened 
with this one were probably the biggest single interior sets job ever under- 
taken in this country. The detail was excellent. 

DIREGTOR Rupert Julian 

AUTHOR Gaston Leroux's Story, adapted by Elliott J. Glawson 

CAMERAMEN Gharles Van Enger and Milton Bridenbecker 

WHOOZINIT Lon Ghaney, Mary Philbin, Norman Kerry, Arthur 

Edmund Garewe, Snitz Edwards, Gibson Gowland, John SainpoHs, 
Virginia Pearson, Edith Yorke, Anton Vaverka, Bernard Siegel, 
Olive Ann Alcorn, Edward Gecil, Alexander Bevani, John Miluan, 
Grace Marvin, George B. Williams, Bruce Govington, Gesare Gra- 
vina, Josephine Haynes and William Humphrey. 

uches thUmogmfmHtmdHey maker'' '^'''P.^ 

Internationally ^ • ... 

Famous story by Gaston LerOUX ^^ 





Reprinted From 

The Indianapolis Times 






ELIEVE I am safe in stating 
that there isn't a day that 

some one does not ask me 

where they can get definite data up- 
on film players and the movies. In 
the past all of my answers have been 
taken from The Film Year Book 
published by The Film Daily, New 

Have before me the 1925 edition 
of "The Film Year Book." This 
book is the most complete of its 
kind. It is the best authority upon 
the movies that I know. 

The extent of the broad field 
covered is shown by the following 
departments in the book: Financial 
development of the film industry; the 
box office test, results of drawing 
powers of stars (Harold Lloyd tops 
the list with Gloria Swanson 
second); first run box-office receipts; 
special articles on influence of the 
movies, child and the cinema, his- 
tory of the movies and the like; 
complete list of every picture made 
in 1924 with the name of the star. 
producer, etc.; a complete list of pro- 
ductions from Jan. 1, 1918 to Jan. 1 
1925; a list of 6,500 movie titles of 

features, independent exchanges, 
list of all motion picture reviewers 
addresses of leading film exchanges 
with stafif, censor boards, outlook 
and resume by the leading producers, 
cameramen and their productions, 
listing the six best movie perform- 
ances for each month in the year, 
list of short subject releases, mem- 
bers of various movie companies, 
lis of all motion picture reviewers 
in this country, theater chains, ten 
best movies of the year and many 
other departments. 

The ten best, as selected by the 
critics over the country are as fol- 
lows: "The Thief of Bagdad," "The 
Sea Hawk," "Monsieur Beaucaire," 
"Beau Brummel," "Secrets," "The 
Marriage Circle," "The Ten Com- 
mandments," "Girl Shy," "Abraham 
Lincoln" and "America." 

My choice of the ten best for 1924 
is listed in the year book as follows: 
"Sundown," "Merton of the Movies," 
:'The Thief of Bagdad," "Secrets," 
"Monsieur Beaucaire," "In Holly- 
wood With Potash and Perlmutter," 
"Hot Water," "Beau Brummel," 
"Under the Red Robe" and "Tar- 
nish." At the time I submitted my 
list I had not seen "The Iron 
Horse," "Ten Commandments" and 
"Abraham Lincoln." 

I recommend "The Film Year 
Book, 1925," at the most complete 
book on the film industry I have 
ever seen. It is a compliment to 
the industry as well as the Film 
Daily which publishes it. 


A Splendid Tribute To The 
1925 Film Year Book 




iiiiiiiiiiiii iMii—T— I I iiiiiiiiiiiiiiiiniiniiiii iiiiiiiiiiiiiiiii iimmi ■Ill 


Monday, March 9, 1925 




Newspaper Opinions 

"The Lady"— First Nat'l. 
Senate, Chicago 

JOUKNAI.— ■ * " It is ideal material 
for Miss TalmadKc who has never done 
abler work. 

Walnut, Cincinnati 

POST — * * * Aw, it's so sweet and sad. 
Norma still stands afar from ladydoni, but 
tlie kid, son of his liluc corimscled pa, is a 
joy to his sorrowing mama. • * • 

TIMES STAR — * * * if it weren't for 
Norma "The Lady" wouldn't be much of 
a lady or anything else, except a very or 
dinary movie. * • * 

"The Monster" — Metro-Goldwyn 
State, Cleveland 

s tlie stuff of wlucli niglit 

• * * 

NEWS— This 
mares are made 

PLAIN DEALER—* * * Chaney as "The 
Monster" has little to do. but does it 
effectively. The rest of tlie cast is satis- 
factory, and it is exciting and good enter- 
tainment if "hick comedy" doesn't bore 
\ou — it's exciting, anyway. * ♦ ♦ 

"New Lives for Old"— F. P.-L. 
Allen, Cleveland 

MEWS — * * * It soars to the heights 
while the rural districts of France and the 
gav sections of Paris furnish the background 
and flops completely when the locale is 
changed to America. * ♦ • 

PLAIN DEALER—* * * For six reels 
it runs off smoothly and in certain spots 
excitingly. Then it takes a sudden turn 
for the worse, which accented by none too 
good editing and titling. * • * 

"New Toys"— First Nat'l. 
Rivoli, Baltimore 

NEWS — * * * It makes a much better 
movie than it did a speakie. 

Olympia, Boston 

POST — Domestic comedy drama on the 
screen is at its brightest and best as played 
by Richard Barthelmess and Mary Hay. ♦ » * 

TRANSCRIPT—* * * It is an inconse- 
quential farce-comedy, without a deeper pur- 
liose in the world than to amuse for a few 
iirief minutes. ♦ * * 

"North of 36"— F. P.-L. 
Bridge, Baltimore 

NEWS — * * * Brushes with cattle thieves 
and the fording of streams are outstanding 

"One Year to Live"— First Nat'l. 
Park-Mall, Cleveland 

NEWS — * * * The glamor of back-stage 
atmosphere, played up to hold the attention 
of the audience, and the fact the girl, a 
stage idol of Paris, is reunited with her 
American soldier sweetheart just before the 
wicked producer who brought her fame, 
starts her on the road to Hades, migh' 
cause one to forget the picture's short 
comings. * * * 

PLAIN DEALER—* • ♦ I can't blame 
you if you like the picture. The million 
dollar backgrounds had me fooled for five 
or six reels. * * * 

Enterprise Buys Big Block 

R;i>-art ha.s .sold tlio fcillowiii,!.; tn 
luitcii)risc Dist. Corp., operating 
cinlit Southern exchanges: 

For North and South Carolina. Georgia, 
Florida, Teiinessee and Alabama, (i Reed 
Howes, 6 Hilly Sullivans, anil 6 Jack 
I'errins, For Texas. Oklahoma and Arkan- 
sas, 6 Larkiiis. and 6 I'errins. For Wes- 
tern .Missouri and Kansas. 6 Larkins. and 
6 Sullivans. For Eastern Missouri and 
Soulliern Illinois. 6 Larkins. 6 Perrins, 6 
Howes and 6 Sullivans. For Iowa and 
Nebraska. 6 Howes, 6 Sullivans, 6 Perrins 
and 6 Larkins. 

"Pampered Youth" — Vitagraph 
ScoUay Sqr., Boston 

GLOBE — * * * hasn't an iota of love in- 
terest in it. yet there is so much human 
sympathy and kindliness in the film that 
one doesn't miss the conventional love 
scenes at all. * * * 

POST — * * * The story gives a vivid 
and realistic portrayal of life in a sm.ill 
Indiana town and shows the fortunes, mis 
fortunes and romances of three generations 
of a family that considers itself of the 
American aristocracy. * * * 

"Smoldering Fires" — Universal 
105th, Cleveland 

NEWS — * * * Because of clever direc- 
tion and capable acting, one might easily 
accept what transpires as the truth. * * * 

PLAIN DEALER—* * * The whole story 
is told smoothly and logically. ♦ • * 

TIMES — * * * Pauline Frederick, Laura 
la Plante and Malcolm MacGregor in the 
leading roles. These give a splendid inter- 
pretation of their parts. * * * 

Famous (Canada) Buys Comedies 

Tlie Famous-Lasky Film Service 
Ltd., of Canada has purcha.sed 12 
Butterfly Comedies from Rayart. 
This latter company has also sold 6 
Reed Howes to Specialty Film. 
Dallas, for Texas, Oklahoma and 
Arkansas; and "Easy Money," and 
Butterfly Comedies, for New Eng- 
land to Independent Films, Bo.ston. 

Adding to Milwaukee Chain 

Milwaukee — The United Theaters 
Co.. operating houses in Milwaukee, 
Jancsville. Beloit, Kenosha, Water- 
town and Munroe, has taken over the 
Majestic at Ashland and will come 
into possession of the Rialto at 
Ironwood, April 1. 

New Faces at First National 
Some new faces will lie seen in 
several fortlicnminpr I'irst National 
releases. Betty Jewel, who has done 
some work in luistern-niade pictures 
ami Martha Madison, appearing in 
"My Son" will be seen in "The 
Necessary I'A-il". Lora Sonderson 
of last year's Music Box Revue, and 
Gladys lirskine of Costa Rica, ap- 
pear in "Chickic." 

Marriage Rituals in Review 

i'atlie lias |irodueed a scries of pic- 
tm-es dealing with marriages as tlu'>' 
are performed in various countries 
This "Bride" series will be distributed 
over a period of weeks in Pathe 

Several Arrow Deals Closed 

.\rro\v has closed several contracts. They 
include third scries of "Broadway Comedies" 
and "Mirthquajcc Comedies" to Freedom 
Film of Rochester, for Upper New York ; 
First Graphic, of Buffalo, has bought seven 
"Blazed Trail" two reelers for Upper New 
York. Entire Western product sold to the 
Sociedad General Cinematografica for Argen- 

Jans Closes Two Deals 

Herman F. Jans has closed with 
Louis Hyman, of All-Star Feature 
Distributors, Los Angeles, to handle 
the six Jans Prod, in the West. De 
Luxe of Seattle, has acquired North- 
west rights. 

Bronx Theater Sold 

Bencnson Realty Co. has bought 
from S. & L. Building Corp., Samuel 
Minskof?, the theater at ISOth St. and 
Bryant Ave., and 15 stores, held at 
$425,000. through Philip Wellins and 
Frederick Lese. 

Four Petitions for "Blue" Sunday 

Fitchburg, Mass. — Four petitions 
in opposition to Sunday shows have 
been received by Mayor Delaney. 
who will wait, until expressions an 
received from both factions before 
he makes his final decision. 

Warners Borrow Hill 

Los Angeles — By arrangement 
with Cosmopolitan Prod., the Warn- 
ers have secured George Hill to 
<lirect "The Limited Mail" in which 
Monte Blue and Vera Reynolds will 
be featured. 

Another Railroad Story 

Sam Sax of Lumas Film has at 
quired "The Overland Limited". ;. 
railroad story to be placed into pro- 
duction on the Coast. Additional 
titles are "The Shadow on the Wall" 
and "One of the Bravest". 

Another Frederick Film 

Berlin — A new Frederick film will 
be produced by Primus Film. It 
will not show the Prussian emperor 
as a soldier, but as the father of his 
nation and an administrative genius. 

Hickman Shifted 
St. Louis— C. L. Hickman, F. B. O. 
salesman, has been traftsferred to 
Memphis, Tenn., where F. B. O., 
ojiened an ofifice recently. He will 
travel Kentucky and Tennessee. 

Asta Nielsen in New Film 
Berlin — Friedrich Zelnik has just 
finished the cutting of "Atlethen". 
jiroduced for Phoebus Films and 
starring Asta Nielsen. 

May Revamp Quebec Censoring 

Quebec — There is a report that 
the censor board will be reconsti- 
tuted shortly with a body of men 
who have personal knowledge of the 
making of pictures. 

Ambrosio to Produce Again 

London — It is reported from Rome 
that Ambrosio Film of Turin, which 
has not produced a single film for 
three years, will resume production. 

Buys Product for England 

London — While in America. Ern- 
est Bru, managing director of Unity 
Film Co., Ltd., secured 1925 output 
of Richard Talmadge's. 

Three Westi Films in England 

London — Westi Films first three 
pictures for English distribution are 
"Prince Charming", "The Wig" and 

12 From Pathe-Westi 

Paris — Pathe-Westi announces 12 
pictures for 1925. Three are dubbed 
specials and will be adapted from 
the works of Jules Verne, Victor 
Hugo and Anatole France. 

Canadian Preferred Functions 

Toronto — Canadian Preferred Pic- 
tures, Ltd.. have opened their ex- 
change. They also have an office in 
the Albee Bldg., Montreal. 

Pathe on Scientific Jaunt 

Maurice Kellerman, Pathe camera- 
man is now in Northern Africa on 
an expedition of archaeologists that 
is excavating the ancient city of 



Short Subject 





Read The 
March 15 

Issue of 


oJnd now ChicaOpJ 

'It is a big, sincere, dramatic 

TTlae ^inee in ^fie Chicago tribune 

'torkihg enter taimrient. It has 
life and snap. And it has 
Emil Tannings — 

Chicago &i^enLng UmeriaiTi 

'It classes among the most 
spectacular of me spectacle 

Chicago Dally flews 

pictures — 


Gjht New Gigantic 



bij . Hem-yk. Sienkie wicT^ 

f foinctd b\j MmOU'E ClVii.tAKTOGP^K'eiC A. ITALIA.NA 



At the Apollo, N.Y. 


At the Roosevelt, Chicago 


Imt national Picture 

Members cf Motion Picture Producers and Distributors of America Ina'^WlU Hays frtstdent 

<R>rcigrt Rights Conuolled by V 
FfcMtJauoiu] Piciures Inc J 

38A Maditoo A%*mjc Kcw Hbrk /^ 



7Ao brAdstreet 



Vol. XXXI No. 69 

Tuesday, March 24, 1925 

Price 5 Cents 




Highest-priced dish on the 
menu. Only good when you 
have acquired the taste for it. 
Many don't. Many never will. 
(And they'll be the better off 
for it.) But even if you do like 
it. And you have had too much 
of it. You forget its fine points. 
And yearn for corn beef and 
cabbage. If you feed people on 
quail. You mustn't expect them 
to like tough steak. And now 
we'll drop out of the kitchen. 
And come back to the picture 

Why do you think your patrons 
are kicking. And complaining. And 
walking out? The answer is simple 
and obvious. You've been giving 
them too much caviar. That's the 
trouble in a nutshell. 

You started them off. Early 
last Fall. With a raft of won- 
derful pictures. There never 
were so many. In the history 
of the business. You edu- 
cated and improved their taste. 
And now that they're edu- 
cated. What have you to give 

You have good pictures. Some 
very good ones. Far better on the 
average. Than what they have been 
accustomed to. In former years. 
But the trouble is they have had too 
many fine, excellent outstanding pro- 
ductions. To be satisfied with the 
average good. They want more and 
more. And the question is: will they 
be satisfied with what they can get? 

This . problem usually develops 
about this season of the year. And 
each succeeding season the average 
production improves in value. That 
is the fine point of big successes and 
great productions. They lift the gen- 
eral average. Which is as it should 
be. But — and here's the rub — will 
that general average satisfy? Ap- 
parently it doesn't. Apparently it 

One way to avoid this situa- 
tion is this: build your general 
program. Week after week. 
Make your public appreciate 
you have an institution of 

(Continued ^n Page 2) 

Buys Coast Studio 

Educ'l Units in Principal Plant — 
Hammons Back from Coast, 
Sails Friday 
Los Angeles — Sol Lesser is dispos- 
ing of the Principal studio wiiich in- 
cludes five acres of ground to Earl W. 
Mammons. It is understood that the 
Christies are interested with Ham- 
mons in the deal and that the plant 
will be used to house the Educational 

Principal will retain two blocks, 
running 130 ft. deep on Santa Monica 
Blvd. where will be built a number of 
stores for commercial use. -Lesser 
has leased space at United where 
"The Winning of Barbara Worth" 

(Continued on Page 3) 

Sues for 41 Pictures 

Los Angeles — .A controversy over 
possession of 41 films is being heard 
in the Superior Court in a suit for 
$55,100 damages filed by the Double- 
day Prod. Co., against William D. 
Russell, Russell Prod., and several 
otlur producing companies. The pic- 
tures include 16 two-reelers featuring 
Fritizi Ridgeway and 25 one-reel 
comedies. The plaintiff stated it pro- 
duced and owned the films, but de- 
clared the defendants refused to re- 
linquish them. 

Northwest Meets Today 
Minneapolis — The Northwest ex- 
hibitor organization meets today and 
tomorrow. W. A. StefTes is expected 
to announce details of his booking 

Loew Leases in Birmingham 

Birmingham, Ala. — The Loew cir- 
cuit takes possession of the Temple 
April 1 under lease from the Masonic 
Ass'n. which built and owns the 

Famous Improves 

Financial Position Best in Its His- 
tory, Analysis of "Wall Street 
Journal" Reveals 

Not only were 1924 earnings the 
highest in the history of Famous, but 
last year found the company's gen- 
era! financial condition the best, 
according to yesterday's "Wall Street 

This publication credits this condi- 
tion to the consummation of several 
years of concentrated effort by the 
management to place the company in 
a strong and liquid current asset 
position. It then goes on to say: 

"Famous Players may be fairly 
(Continued on Page 3) 

Roach Renews 

Signs Two Year Contract with Pathe 

— Reports of Dissension on the 

Coast End 

Hal E. Roach has signed a new 
contract with Pathe for a period of 
two years. Its terms provide that he 
shall make a minimum of 96 and a 
maximum of 104 two-reel comedies 
(luring that period. 

This phase of the contract alone 
is said to involve $9,600,000. It will 
provide Pathe with a two-reeler 
every week divided among the fol- 
lowing units: Charley Chase, Glenn 
Tryon, Clyde Cook, "Our Gang" and 

(Continued on Page 2) 

Loew's Toronto Profits $81,297 

Toronto — Operating revenues of 
Loew's Theaters, Ltd., for 1924, less 
expenses, amounted to $266,587, or 
about $23,000 less than in 1923. After 
making deductions for current ex- 
penses, first and second mortgage in- 
terest and depreciation, there re- 
mained a net profit of $81,297, as 
against $80,587 in 1923. With bal- 
ance forward of $63,629, there was 
$144,926 available for distribution. 
Taxes absorbed $18,071 and preferred 
dividends in arrears $34,329, leaving 
$92,525 to be carried forward. 

Exercise Option on Browning 

Metro-Goldwyn has exercised its 
three-picture option on the services 
of Tod Browning, who has made 
one picture, "The Unholy Three", for 
the company. 

Logan Replacing Valli 

Los Angeles — Jacqueline Logan 
will replace Virginia Valli in "Pea- 
cock Feathers." Miss Valli is in Chi- 
cago because of her mother's illness. 

Al Kaufman Here 

Al Kaufman, managing director of 
Paramount houses in Los Angeles, 

arrived in New York vestcrdav. 

Gloria Arrives Today 

Gloria Swanson is due in from 
Europe today on the Paris. 

Confab Today 

Uniform Contract Committee t o 

Meet — Exhibitors May Have 

Four Representatives 

The first session of the continuing 
committee of producers and distribu- 
tors to discuss changes in the uni- 
form contract is scheduled to be held 

The original representation of three 

exhibitors and three distributors may 

be changed to give the former four 

committeemen: R. R. Biechele. 

(Continued on Page 2) 



$76,000,000 Bv ^^ 

Coast Estimate, $68,000,0— >r *•«.« *' 

tures and $8,000,000 for Comedies 
in 1925 

Los Angeles — A survey by the 
Times places the production budget 
(or the remaining nine months of 
1925 at $76,000,000, divided as fol- 

$68,000,000 for features. 

$8,000,000 for comedies. 

The Times thinks its analysis is 
significant for two reasons: One be- 
cause it indicates no lack of produc- 
tion activity on the Coast and sec- 
ondly, because it presages no sum- 
mer slack. In explaining the last 
condition, the article declares that, 
(Continued on Page 2) 

Some Future 1st Nat'ls. 

First National will start work on 
"United States Flavor" and "Atlan- 
tis" during the summer. Following 
"The Making of O'Malley", Milton 
Sills will be starred in "The Come- 
Back", a prize fight story. Doris 
Kenyon's next will be "The Lady 
Who Played Fidcle". As soon as 
Ben Lyon finishes work in "Winds 
of Chance", he will return East to 
appear in "The Pace That Thrills", 
an automobile story by Byron Mor- 

May Star Normand 
Los Angeles — The Times reports 
Phil Goldstone will star Mabel Nor- 
mand in one picture. He admits the 
deal was under way, but denies any- 
thing definite has been done. 

May Direct Barrymore 

Los Angeles — It is reported that 
one of the new Barrymore series for 
Warners will be directed by Ernst 
Lubtisch, who is incidentally going 
East shortly. 

Rachmann Resumes 

Buys "Charley's Aunt for Europe 
— Expects to Take Former Place 

in Film Affairs 
Samuel Rachmann, who was con- 
spicuous in (Jerman and European 
film affairs several years ago, expects 
to again take a conspicuous place in 
European film matters. .'Vs the- first 
step in this direction, he has ac- 
quired from Simmonds-Kann. "Char- 
ley's .^unt" for Germany and Cen- 
tral Europe, at a figure which is 
claimed to be the highest on record 
for a comedy. Ideal has the produc- 
tion for the British Empire. 

In addition, Rachman will open 
(Continued on Page 3) 




Tuesday, March 24, 1925 


ViLXXXINo.69 Tuesday.Man:li24,tS2S Price SCtirts 

Copyright 1925, Wid's Films and Film Folks, 
Inc. Published Daily except Saturday, at 
71-73 West 44th St., New York. N. Y.. by 
oseph Dannenberg, President and Editor 
5. W. Alicoate, Treasurer and Business Man 
"rv Maurice D. Kann, Managing Editor; 
M. Mersereau, Advertising Manager 
Wilk, Traveling Representative. 
1 as second-class matter May 21, 1918, 
post office at New York, N. Y., under 
*ct of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographie Fran- 
caise, SO Rue de Bundy, Paris, France. 


High Low Close 


East. Kod. .110^ 109^ 110 


F. P. L. .. 93.K 92% 93 


do pfd 108/8 107/ 107/ 


Film Iiisp. .8/8 8/ 


Loew's .... 25/ 24/ 24/ 


Metro-Gold. 19 19 19 


M. P. Cap.. 17/ 17 17/ 


Pathe Not ( 


Warners"A" 15/ 15/ 15/ 



{Continued from Page 1) 

amusement and entertainment. 
Not just a "picture house." 
You will find it will pay. Then 
when the feature isn't just 
what they expected they will 
still be satisfied. 

Remember this: you cannot ex- 
pect an everlasting supply of "great" 
attractions. They aren't to be had. 

Hoffberg Buys Out Taylor 

J. H. Hoffberg, vice-president and 
general manager of John H. Taylor 
Film Corp., has purchased entire as- 
sets of that corporation from John 
H. Taylor. The company will in the 
future operate under the name of J. 
H. Hoffberg Co. 



Negative — PositiTe 

As Qood As The Beat 


1540 B'way 6040 Sunset Blvd. 
N. Y. C. Hollywood 

$76,000,000 Budget 

{ContiiiuCii jrum Faijc I) 

instead of inaugurating the new year 
with an insane splurge of production, 
the important companies have ar- 
ranged to carry on their activity over 
the summer months with a fixed 
number of units at work at all times. 

The feature budget, according to 
the Times, will be divided as follows: 

F.-inious Players $13,000,000 

First National 

Joseph M. Schenck ..$2,700,000 

"Corinne Griflfitli 1.000,000 

Frank Llovd 1,500.000 

Colleen Moore 900.000 

Edwin Carewe 000,000 

Sam Rork 175.000 

lohn Stahl 350,000 

M. C. Levee 500,000 

Sam Goldwyn 1,000,000 

June Mathis 750.000 


F B. O 4,000,000 

Mctro-Goldwvn 12,000,000 

Prod. Dist, L:orp 4,500,000 

United Artists 3,000,000 

Universal 12,000,000 

Warner Bros. 7,000,000 

Total $64,975,000 

The Famous Flavors total includes 
an estimated $1,000,000 for Lloyd's 
pictures; the United Artists total in- 
cludes an estimated $1,000,000 for 
Valentino's productions. Other fea- 
tures, not enuinerated presumably 
make up the total of $68,000,000. 

Insofar as comedies are concerned, 
Mack Scnnett expects a 25 per cent 
increase in production while Hal 
Roach's new Pathe contract (details 
of which are published elsewhere) 
calls for an approximate increase of 
thirty per cent. 

Patton Signs Helen Ferguson 
Los .'Angeles — Helen Ferguson has 
signed a long-term contract with C. 
W. Patton Prod., which will feature 
her in serials for Pathe. The com- 
pany is in Ponca City, Okla., to do a 
serial with a background of circus 
and western life. The locale will be 
Miller Brothers' 101 Wild West. 


For Sale Or Lease 
Fully Equipped 

316 Foot Boulevard Frontage. For 
Details — Inquire D. B. Fuller, 522 

Stack Bldg., Los Angeles, California. 

Roach Renews 

{Continued from Payc 1) 

Roach comedies. In addition, Roach 
will make 26 one-reelers a week and 
about two or three features a year. 
It is estimated by officials of the 
Pathe and Roach organizations that 
the total amount involved will reach 

Los Angeles — It is expected that 
with announcement of the new con- 
tract between Hal Roach and Elmer 
R. Pearson reports of differences be- 
tween Roach and Pathe will cease. 
Local comment has ranged all the 
way from a definite split between the 
two organizations to the purchase of 
the Roacli plant by Pathe as a home 
for the latter's own comedy units. 

"Black Cyclone" is the release 
title of the next horse film with Rex. 

New Ginsberg Series 
The Henry Ginsberg Dist. Corp., 
announces its second group of six 
will be known as Royal Prod, and 
will be of the thrill and stunt type. 

M-G to Film Studio Story 

Metro-Goldwyn has purchased "Be- 
hind the Screen," by Wid Gunning, 
a story dealing with studio life. 

Confab Today 

(Continued from Page 1) 

Kansas Citv; Charles L, O'Reilly, 
New York; M. J. O'Toole, New 
York and W. A. Steiifes, Minneapo- 
lis who is expected as soon as the 
Northwest exhibitor convention ter- 
minates on Wednesday in that city. 
O'Toole about whom there seems to 
be some doubt is out-of-town and 
will return either late today or to- 

announces that 

one of their "Gems of the Screen" 
series, is playing the Rialto. Broad- 
wav. New York Citv. this week. 

A beautiful reel, handled in a novel 

1600 B'way 

N. Y. C. 


Jhe novelty 
of the year 

GILBERT HEYfROU pre$enlf ^ 




ly-leased by 



(2 reels) 


= ^- ^ 

M !l ! ! , ? Sg- 




1600 Broadway New York City I 

Tcl-Chickering 5550 Show Room \ 


Quality — Service — Speed 

150 W. 46th St. Bryant 7273 

The most modern and com^plete 
Arc Title Service under one roof . 

.♦♦♦♦♦♦♦ ♦♦ ♦♦ ♦♦ ♦♦♦•♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ♦^ 


»| A TTENTI ON || 


jX Insertion of tllUs in all languages, n 


j-j ELY LEVY If 

}j( 729 Serenth Ave. New York City U 

« Phone Bryant 8180 U 

♦V ♦•♦ 

BRYANT 3740-3744 


Reuben S^\jmuels,Ixc. 



Insurance Experts to the Theatrical 
And Motion Picture Industry 

Tuesday, March 24, 1925 


Hays Opens the Door 

New Policy Will Seek Help From 

Public In Increased Effort to Im- 
prove Production Standards 

An "open door" policy is now in 
effect in tiie industry. The Depart- 
ment of Public Relations, the forma- 
tion of which was touched on briefly 
yesterday has come into being under 
Will H. Hays' auspices so that asso- 
ciations or individuals can present 
their ideas as to how the standards of 
pictures may be maintained and if 
possible bettered. 

Hays has this to say of the new 
departure : 

"We are proud to be the first in- 
dustry in the world to go the whole 
route and say 'the public be pleased 
to come in.' Come in and tell us 
where and why we are not— if we are 
not — measuring up to our job of 
making the motion picture industry 
the force it should be in promoting 
the best American ideals. 

"Our 'open door' is a department 
through which the American public is 
invited to enter with suggestions, 
helpful criticisms, constructive 

thought and every sort of viewpoint 
that will aid us in bringing the mo- 
tion picture up to be the outstanding 
public influence that everyone wants 
it to be. 

"We realize that wide public co- 
operation along that line is of the 
greatest possible benefit to the indus- 
try. That has been demonstrated by 
the extreme valuable cooperation given 
us over a period of two and one half 
years by representatives of civic and 
social betterment organizations, serv- 
ing as a Committee on Public Re- 
lations. Through the Committee's 
work the industry has learned to be- 
come more responsive to its public 
service obligations. 

"Our 'open door' is born of that 
Committee's labors. The establish- 
ment of the new Department of Pub- 
lic Relations was suggested by the 
Committee on Public Relations in 
order that public cooperation with the 
industry might be broadened and 
made permanent. 

"The distinctive characteristic of 
the new 'open door' policy is that we 
invite every organization of every de- 
scription in either this country or any 
other country which is interested in 
public betterment, to designate an 
authoritative representative who will 
be its contact with the motion picture 
industry — invited at all times to come 
in through our 'open door' and tell 
us of improvements which might be 
made in having the motion picture 
more responsive to its public service 
obligations, and how we can coope- 
rate with them." 

Levine Resigns 

Nat Levine having arranged to 
remain in Los Angeles has resigned 
from Chesterfield M. P. Corp. Jo- 
seph Klein has purchased Levine's in- 


Hollywood Studios 

Current release 
Gvorge Melford't 


Famous Improves 

{Continued from I'acic 1) 

placed among the first rank of slocks 
with uniform high earning power in 
good times and l)ad. In the last five 
years surplus after preferred divi- 
dends has been equal to a total of 
^90.16 a share on the common, or an 
annual average of $18.03 a share. 
Since its listing on the Stock Ex- 
change, Famous has never shown a 
loss even in the years of depression 
following the war. Moving pictures 
are in the same class as tobacco, 
chewing gum and bread in that they 
are not affected by ordinary periods 
of industrial depression. 

"The argument that radio 
would adversely affect the 
movies is effectively disposed 
of by the fact that record earn- 
ings are shown by Famous in 
radio's boom year. 
"The most notable features of the 
current report, however, is not the 
large earnings, but the remarkable 
improvement in financial position. 
In August, 1924, at the height of 
summer film production, Famous had 
a peak of $4,900,000 bank loans, all 
of which were paid off from opera- 
tions in the last six months of the 
vear. Total bills and accounts pay- 
able are $1,532,363 against $4,302,954 
in 1923. $4,140,186 in 1922 and a high 
of $6,103,244 in 1920. Famous has 
now practicallj' reached the point 
where it will be possible to finance 
its own productions without the aid 
of the banks." 

The common opened yesterday at 
93j4, reached a high of 94, a low of 
92% and closed at 93. The turnover 
was 10,200 shares. 

George K. Arthur Injured 

Los Angeles — George K. Arthur, 
struck unconscious by a falling tree 
in a snow scene at Metro-Goldwyn 
suffered a laceration of the scalp and 
minor bruises. 

Evelyn Brent Severs Artery 
Los Angeles — Evelyn Brent, sever- 
ed an artery in her wrist when a fau- 
cet on her shower-bath broke in her 
hand. The quick action of a maid in 
applying a tourniquet is believed to 
have saved her life. 


Original negative stock shots — Rail- 
road passenger and freight collisions 
and passenger train derailed on bridge. 
Phone — Bryant 9850. 




Motion Picture Apparatus Co. 

I llOWctt 32dSt., New York 

j Phone Penn. 6564 

Rachmann Resumes 

iContiniicil fmm l'a<ii' 1) 

his new Rivoli theater in Berlin 
by the Fall. This house. he 
says, will have 1,500 seats, and will 
contain many novel ideas for pre- 
sentation, and allow for unusual ef- 
iects for prologues, etc. 

Several years ago Rachmann and 
Ben Blumenthal were involved in 
large affairs with Famous Players, 
and considerable litigation followed, 
after which Rachmann is reported to 
have suffered a breakdown which 
kept him out of business for a long 
period. He has been in New York 
several months, but is expected to 
return to Europe almost innnediately. 

Sails Wednesday 

A. K. Greenland of the Vogel or- 
ganization sails on the President 
Roosevelt tomorrow for a business 
trip to Europe. 

Edmund H. Howells, Far Eastern 
representative for Vogel sailed for 
Japan on the President Cleveland 
from San Francisco on Saturday. 

Buys Coast Studio 

f Cuntiniicil jiom i'mjc 1) 

will be made at a cost of $500,000. 
Hammons takes possession June 1. 

$60,000 Judgment Filed 

Los Angele.s — Because Clara Kim- 
ball Young and Harry Garson, failed 
to appear in court, they mav be re- 
quired to pay $60,000 to Robert M. 
Brownson, attorney, for legal services 
when a judgment for that amount was 
entered against them by Superior 
Judge John L. Fleming. 

Earl W. Hammons returned from 
California yesterday. He verified the 
above dispatch and added that $85,000 
would be spent on improvements. 
The i)resent lease on the Fine Arts 
plant expires shortly and in the newly 
ac(|uired studio, there will be housed 
units making Mermaid, Juvenile, y 
Tuxedo and Lloyd Hamilton come- iS 
dies. Educational has signed a cop- 
tract with Lui)ino Lane for six tvto- 
reelers which will be made on the 
Coast beginning in June. 

Hammons sails on the Olympic 
Friday for his usual Spring visit to 


Desires Position. 15 Years Experience in 
Management of High Class Moving Picture 
and Vaudeville Theatres. EXPERT PUB- 
LOGUE PRODUCER. Can Book and Buy 
Pictures. LOCATE ANYWHERE. First 
Class References. 

Address H. B Box No. M. 242 New 
York City, c /o Film Daily. 71 W. 44th St. 

X0^^T^ ouc^Y^vx^e ! I 


Astor Distributing Corp. 

has in course of production 
a motion picture entitled 



1540 Broadway New York City 


Is A Clean Up For 
The Independent Market 



Territories Going Fast 

729 Seventh Avenue New York City 





And Qiven There Regularly Smce the Year 1600 

Portrayed by 





First Time In Motion Pictures Can Never Be Filmed Again 

A few Western and Southern Territories will be allotted to responsible showmen who realize the oppor- 
tunity to make big money year after year, with this, the World's Greatest Motion Picture Attraction. 

Wisconsin Exhibitors apply direct to PASSION PLAY DISTRIBUTORS 713 Wells Street, Milwaukee, Wis. 
lUinois Exhibitors— PASSION PLAY DISTRIBUTORS, 24 East 8th St., Chicago, 111. 
Eastern Canada Theatres address Mr. Sam Blair, Care A. L. Erlanger Exchange, New Amsterdam Theatre Building, New York. 

Washington Auditorium, Washington, D. C. 
Prices: 50 cts. to $1.65 Week of February 23rd 
Monday Matinee $1435.85 

Monday Night 1213.05 

Tuesday Night 1207.45 

Wednesday Night 1295.85 

Thursday Night 1372.90 

Friday Night 1430.00 

Saturday A. M. 872.75 

Saturday Matinee 1536.50 

Saturday Night 1454.25 

The rights for Washington City Only sold to 
E. J. Stutz, Washington, D. C. 

Pabst Theatre, Milwaukee 

Starting March 9th 

Seven evenings — four matinees and 

special children matinees 

Broke all house records for 
Picture Engagements 

Booked for a return engagement 

Week of April 5th 

Davidson Theatre, Milwaukee 

$1.65 top scale 

B. C. Whitney's Detroit Opera House, Detroit 
Prices: 50 cts. to $1.65 top 

Phenomenally Successful Engagements Just Closed: 

Powers Theatre 
Grand Rapids, Mich. 

Opening Ford's Theatre, Baltimore 

(following Ziegfeld Follies) 

Beginning March 30th Prices: 50 cts. to $1.65 

Opening Grand Opera House 


Two weeks beginning March 29th Prices: 50 cts. to $1.65 

Opening Nixon Theatre, Pittsburgh 

(following George White's Scandals) 

Beginning April 13th Prices: 50 cts. to $1.65 


H. A. KYLER Gen. Mgr. 

John Sullivan Director of Presentations Sylvester Sullivan, Gen. Press Representative 

Joseph Di Lorenzo Special Representative 
















Vol. XXXI No. 70 

Wednesday, March 25, 1925 

Price S Cents 

Second "Pony Express' 

James Cruze to Make One for Fa- 
mous — Universal Going Ahead 
with Elaborate Plans, Too 

Famous stated yesterday that 
James Cruze will produce "The Pony 
Express" as his next picture and that, 
according to expectations, it will 
have a sweep comparable to that of 
"The Covered Wagon". 

Henry Miles Forman, co-author of 
the story with Walter Woods has 
been doing research work in Wash- 
ington while the story is said to be 
ready to be turned over to Cruze. 
Jesse L. Lasky stated the company 
has been at work on preparatory de- 
tails for many months, and that ar- 
rangements for the reproduction of 
old army posts have been made. The 
{Continued on Page 2) 

Gov't Checking Tax Returns 

Los Angeles — It is reported here 
that well-known picture folks are in- 
volved in a Federal investigation, de- 
signed to check up on income tax 
evaders. .\ total of $10,000,000 in 
arrears is sought by agents. 

"Phantom" Premiere in 'Frisco 

San Francisco — -"The Phantom of 
the Opera" will have its world pre- 
miere at the Curran on April 26. A 
sixtj' piece orchestra will play the 

Schulberg Buys' "Plastic Age" 

B. P. Schulberg has purchased 
"The Plastic Ag'e," by Percy Marks 
for next season's production. 

Sentences Put Off For Week 

\ Trenton — Sentences in the Demp- 

* sey-Carpentier fight film case will be 
delayed one week. 

The Tornado Toll 

First Complete Details of What the 
Mid- Western Squall Did to The- 
aters in That Section 
St. Louis — More definite details of 
the tornado damage to theaters are 
now available. 

C. Boulton, of Boulton & Wallace. 
owners of the Gorham, 111., is report- 
ed to be in a hospital at Cairo. He 
was injured seriously when his thea- 
ter was wrecked. This house known 
as the Little Eg>'pt was purchased 
a short time ago. Other houses re- 
ported destroyed were: 

Liberty, Murphysboro, III., owned by John 

Hippodrome, Murphysboro also owned by 
Marlowe had its roof blown off and was 
(.Continued on Page 4) 

90 in Canada 

Famous Players Acquire Trans-Can- 
ada Circuit, Operating in Many 
Ontario Cities 

Toronto — The Famous Players 
(^inadian Ltd., has acquired the chain 
of theaters organized five years ago 
l)y Trans-Canada Theaters, Ltd., in 
Ontario, but which have been ope- 
rated, in some instances, under a 
trustee. They include houses in 
many Ontario cities and will bring 
the list of Famous houses up to 

Clarence Robson, supervisor for 
Famous went to London. Ontario, 
where he purchased the Grand, pay- 
ing oflf a mortgage of $40,000 held 
by the London Loan and Savings 

De Mille's First 
It is understood Cecil B. De Mille's 
first personally directed picture for 
P. D. C. will be "The City of Amos" 
by W. J. Locke. 

Los Angeles — Cecil B. De Mille 
has been elected president of the Cul- 
ver Citv Commercial and Savings 

Gloria Won't Discuss Contract 

Gloria Swanson arrived in New- 
York last night from Paris. When 
asked about her future contractual 
relations, she said: 

"People generally forget that I still 
have a contract which runs until 
the end of 1925." 

According to report, "The Coast 
of Folly," Gloria's next picture, will 
be made in California. 

Sidney Olcott Here 

Sidney Olcott arrived from the 
Coast yesterday, where he directed 
Pola Negri in "The Charmer." 

Refuse to Confirm Censor 

.\lhaiiy — The Senate Finance Com- 
mittee yesterday refused to confirm 
the appointment of Mrs. Catherine 
V. Holbert on the M. P. Commis- 
sion. Governor Smith may install 
her as Mrs. Hosmer's successor by 
a recess appointment. 

Case Thrown Out 

Court Decides Henry King Can't Be 

Held for Injunction But Can Be 

Sued for Damages 

Nathan Burkan. attorney for 
Henry King yesterday was success- 
ful in having injunction proceedings 
brought against the director by In- 
(Conttnued on Page 4) 

Look for Harmony 

O'Toole, Cohen and Woodruff At- 
tend First Meeting on Uniform 
Contract — Steffes Absent 

It appeared yesterday that the 
meetings of the joint exhibitor and 
distributor committee which launched 
discussions of the uniform contract 
might be marked with harmony. 

There had been some doubt wheth- 
er or not M. J. O'Toole would at- 
tend the first meeting. He did, how- 
ever, and sat at the morning session 
with Sydney S. Cohen and R. F. 
Woodhull. John Manheimer repre- 
sented the state M. P. T. O., Charles 
L. O'Reilly, the T. O. C. C. and R. 
R. Biechele, the Allied States Or- 
ganization. W. A. Steflfes is busy 
running the Northwest exhibitor con- 
vention and it was therefore doubtful 
yesterday whether or not he could 

The conference will run through 
today and tomorrow, and possibly 
extend beyond that. The numerous 
suggestions for revisions in the pres- 
ent contract, gathered from all over 
the country, are being considered. 

No Decision on Film Shipments 

*\Vashington — The question of ap- 
lyiiig to film shipments the special 
handling postage charge of 2S cents 
prescribed in the new law for parcels 
of fourth-class matter receiving the 
same expeditious handling and de- 
livery accorded to first-class mail mat- 
ters is being given consideration, and 
further notice in regard thereto will 
be given in due course. This state- 
ment was made by Third Assistant 
Postmaster General W. Irving 

New Building for Albany 'Changes 

Albany. N. Y.— A $250,000 fire- 
proof building to house exchanges 
now scattered through the down- 
town district is planned by the Elder 
Realty Co., which has purchased the 
Columbia Distilling and Campbell 
Iron Works property at 924 to 9.34 
Broadwav, from James A. Stephens. 
The buildings on the property will be 
raifcd and construction on the new 
Inilding started at once. Ten ex- 
changes have already contracted for 

A^ain An "Alliance" 

London Reports New Move in 
Eurooe to Break Down Monop- 
oly of American Pictures 

A new alliance in Europe is re- 
ported under way to smash the hold 
enjoyed by .American pictures in 
those markets, according to the 
(Continued on Page 4) 

Forms Allied Circuit 

W. A. Steffes' Booking Plan Develops 

— Hopes to V ke It National 

in . ope 

Minneapolis — V, . A. Steffes' book- 
ing plan has crystallized with the 
formation of the Allied Theaters Cir- 
cuit which is to begin operations 
June 1 in Minnesota, North and 
.South Dakota. Steffes insists the 
project is personal and is in no way 
affiliated with any producer, distrib- 
utor or exhibitor organization. 

Between 60 and 70 exhibitors are 
here for the annual Northwest con- 
vention while others are constantly 
arriving. Lobbying exhibitors ex- 
press interest in Steffes' plan and indi- 
cations are that the project will reach 
the convention floor. Although Steffes 
insists the plan is a personal one it 

(Continued on Page 2) 

Vitagraph Won't Build 

Terre Haute, Ind.^-The Tribune 
has received a letter from Baron 
Lewis of yitagraph, in which he de- 
nies reports that his company was 
considering the purchase of a theater 
here, or intended building at Fifth and 
Ohio Sts., on the old Farmer prop- 

505 Papers in "Baree" Tie-up 

Five hundred and five newspapers 
in the United States and Canada, 
having a combined circulation of ap- 
proximately 21,000,000 are now print- 
ing "Baree, Son of Kazan" in serial 
form, a free service offer made by 

Canadian Theater Destroyed 

Moncton, N. B. — Fire has com- 
pletely destroyed the Grand, owned 
by Torrie and Winter. Insurance 
covers less than half the loss. 

B, and K. Profits Up 

1924 Earnings $1,958,566, Or $249,962 

More Than 1923 — Properties 

Worth $11,839,721 

Chicago— The 1924 profits of the 
Balaban and Katz Corp., are $1,958,- 
566. an increase of $249,962 over 1923. 
yiet income was $1,600,787, equiva- 
lent after preferred dividends to $5.30 
a share on 264,206 shares of common 
stock outstanding. After paying divi- 
dends totaling $992,209 there was a 
surplus of $608,578, bringing total 
surplus to $1,906,162. 

The balance sheet at the end of 
1924 shows property account at $11,- 
839,721, an increase of $2,861,444, 
while fixed liabilities of only $1,602,- 
841 were incurred. Current assets 
(Continued on Page 4) 




Wednesday, March 25, 1925 

Vd XXXI Nt.70 Wednesdw. Marek 25,1S2S Pilte S CmU 

Copyright 1925, Wid's Films and Film Folks, 
Inc. Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y., by 
Joseph Dannenberg, President and Editor 
J. W. Alicoate, Treasurer and Business Man 
ager; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918, 
at the post office at New York, N. Y., under 
tha act of March 3, 1879. Termi (PosUge 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
VanderbUt 4551-4SS2-S558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographie Fran- 
caise, 50 Rue de Bundy, Paris, France. 


High Low? Close Sales 

East. Kod UO'A HO 110 _m 

F P.-L 94^ 92/2 94-/8 6,900 

do pfd 107K 107/2 107/2 300 

Film Inspection Not quoted 

Loew's 24/2 24 24 2,800 

Metro-Goldwyn Not quoted 

M. P. Cap. Corp. .. 1754 17!4 17/8 200 

Pathe 47 46 46 75 

Warners' "A" .... 15H 15 15 500 

Ouimet Plans Several Exchanges 
Ottawa, Ontario— L. E. Ouimet, 
who incorporated L. E. Ouimet, 
Ltd., a few weeks ago, plans to open 
a number of exchanges throughout 
the Dominion. The first will be at 
Montreal. The new corporation is 
chartered at $50,000. 

Keaton Leaving 

Buster Keaton leaves for the Coast 


220 West 42nd St 
New VoA. Chick. 40SI 
CsUu-'CcoliuiD, N. Y. 

When you think of 


you are thinking of 

S T E B B I N S 

SpecialiBtB in Motion Picture 

and Theatrical insurance for 

the patt fifteen yeare. 

Arthur W. Stebbins & Co., Inc. 

1540 Broadway N. Y. C. 

Bryut 3040 

Second "Pony Express" 

(Continued from Page 1) 

cast will include Betty Compson, 
Ernest Torrence, Wallace Beery, 
Ricardo Cortez and Raymond Hat- 

When Universal officials were in- 
formed of this, they expressed sur- 
prise. They declared Universal had 
started production of a story by that 
title over a year ago with Hoot Gib- 
son and that, because of the necessity 
of making several Gibson program 
pictures, the project was temporarily 
dropped. Carl Laemmle is said tc 
have had the picture in mind for twc 
years and for over a ^^ear, Edward 
Sedgwick has been developing this 
story. The present calls for a pro- 
duction on a scale commensurate 
with "The Phantom of the Opera". 
Gibson and an all-star cast will ap- 
pear in it. 

Theater Deal Held Up 
Fall River, Mass. — Final negotia- 
tions for the transfer of the theater 
interests in New Bedford of George 
W. Allen, Jr., in AUen-Charrette Inc., 
to Thomas J. Charrette, Simon 
Eeserosky and Zoel Roy, have been 
temporarily blocked by an attachment 
of $50,000 placed upon Allen's prop- 
erty by Morris and Kopel Cohen. 
The Cohens have brought an action 
of contract through David R. Radov- 
sky claiming they have a right to 
enforce at law, a claim that they have 
an interest in the stock of Allen- 
Charrette, Inc. The theaters involved 
are: Capitol, Orpheum, Allen's 
Colonial and Casino, of New Bed- 
ford; the Princess of Fairhaven, and 
American of North Fairhaven. Tjje 
amount is $500,000. 

"Sawyer Supervising Production 

Arthur H. Sawyer is supervising 
production of the new La Marr pic- 
ture, "The White Monkey." Barney 
Lubin is in charge of casting and 
other studio detail. 

Goldwyn Buys "The Dark Angel" 
"The Dark Angel," has been pur- 
chased by Samuel Goldwyn for 
George Fitzmaurice First National 
release. Ronald Colman will play 
the lead and Vilma Banky, will make 
her American debut in this. 

Leaves Thursday for Abroad 

Alice Terry leaves Thursday for 
Paris to join Rex Ingram. 

Forms Allied Circuit 

(.Continued from Page 1) 
is believed he is seeking exhibitor 
reactions to it. 

The circuit will begin operations 
witl-f 100 exhibitors enrolled. By 
Steffes' own statement, Allied has 
been formed to eventually become 
national in scope. Further indication 
that Steffes plans a circuit of national 
proportions was given when it be- 
came known that he is in communica- 
tion with several distribution experts, 
whom he plans to add to the circuit. 

Plans of operation reported to have 
been decided upon for the circuit, are 
declared to be revolutionary in the 
extreme. No opposition from any 
distributor is anticipated, Steffes de- 
clared in stating "It is not the cir- 
cuit's purpose to fight anyone." 

"There is not a distributor in the indus- 
try, who can consistently deny the _ inde- 
pendent exhibitor protection against invad- 
ing distributor-controlled circuits," he added. 

"Formation of Allied Theaters circuit is 
not a move against Finkelstein & Ruben, 
particularly, but a protective alliance of the- 
ater owners, motivated by a common desire 
for self-preservation," he asserted. 

"We are not going to work a hardship on 
anybody, but will function for the benefit 
of exhibitor and distributor. That a big 
saving which will be effected through the 
circuit's operation cannot be denied, but in 
no instance will we permit this centralization 
to be used as a club against distributor or 
exhibitor. We are not in any way going 
to disturb existing distribution methods, save 
centralization of negotiations. All contracts 
will be individual, with every one negotiated 
for and consummated on an individual basis." 

Incidentally, on the surface, the 
purpose of the convention is to dis- 
cuss ways and means of remedying 
the free show evil. 

Schlesinger Quits Agfa 
Los Angeles — Leon Schlesinger has 
resigned as manager of Agfa's West 
Coast office, effective May 1 when 
his contract expires. He will enter 
business for himself. 

Joe Weil's Father Dead 
Martin Weil, father of Joe Weil 
of Universal, is dead. 

The finishing touch of refinement on : 
an elaborate production is the I 

handcoloring by ■ 


The Perfect Handcoloring of Film 
528 Riverside Drive Telephone 

New York Morningside 1776 



an Ww 


AL CHRISTIE feature 

Directed by Scott Sidney 

Belasco Prod, to Enlarge 

Los Angeles — With Harry O. Hoyt 
in charge of future production, Be- 
lasco Prod. Inc., will increase their 
activity. Hoyt will direct one or two 
a year and the company will have 
several units. Additional space is 
being secured at Hollywood studios. 





On The Market For 

Comedies, 2 Reel Dramas And 
Features for New York and N. 
New Jersey. 

71 W. 44th St. New York City 


Propeify Present %ur Photoplay 

Prologue? Inserts 



Put your pictures 

Prices w^ithin reason 
Ask us about it. 

Prizma, Incorf«nt«d 

3191 Blvd., Jersey City,- N. J. 

Montgomoy 4211 

■ ■■■■■■■■■■■■■xuuii 

fH,l:*l,<llf aari....;.»K— .v.. 



Wednesday, March 25, 1925 


IF you get a chance, drop into the Rivoli Theatre, New York, next week 
and see the extraordinary dramatic document WILLIAM de MILLE 
has produced in "MEN AND WOMEN." This is a modern screen ver- 
sion of the famous play written by Mr. de Mille's father and staged by 
David Belasco with great success some years ago. Clara Beranger 
adapted it for the screen. 

First and foremost, "MEN AND WOMEN" is a MOVING picture. Ac- 
tion surges through every scene. It has dazzle, beautiful gowns and 
women, excitement, and audience-swaying climaxes. But there is no vil- 
lain, no hero. Mr. de Mille sets two young newlyweds of moderate means 
down in the maelstrom of New York life ; he shows the wife swept away 
by the big-city craze for clothes and pleasure; he shows the young hus- 
band striving desperately to satisfy her and to beat a wealthy rival; and 
he shows the startling things that come of it all. 

Richard Dix gives the most powerful performance of his career as the 
young husband in "MEN AND WOMEN." You have never suspected 
such heights of emotion were in him as he reaches here. Pretty Claire 
Adams is the wife. Neil Hamilton and Robert Edeson play leading roles. 
// you are looking for BIG pictures, look at "MEN AND WOMEN" 


. \: , 


Member Motion Picture Producers & Distributor« of America, Inc., Will H. Hays, President, 




Wednesday, March 25, 1925 

The Tornado Toll 

(Continued from Page 1) 
otherwise seriously damaged. 

Bush theater. Bush, 111., destroyed. 
Gem theater, De Sota, 111. owned by A, 
Friedline, destroyed. 

Hurst theater, owned by R. Clarke and 

the Star at Hurst, 111., owned by E. Beacon. 

Dunn theater, Annapolis. Mo., owned by 

W. H. Dunn completely destroyed. Report 

direct from owner. 

Stiand theater, Orient, III., badly damaged. 
Rex theater, Reed, Yemm & Hayes own- 
ers Majestic, William Muhlenbach, owner; 
Home, E. H. Nooner, owner, all of West 
^,^eF; "•'kfort, 111., and two small houses in 
Dor"M . Frankfort Heights, III., escaped with 
Ra >r damage. 

f^ :.'. D. Hill, manager for P. D. C. is 
tl he tornado zone to check up dam- 
f- ge to theaters and plight of exhibit- 
irs. He represents the Hays organi- 
sation in this work of mercy. 

Several St. Louis salesmen were in 
the path of the storm and helped in 
the rescue work. Albert Danke, 
manager for Vitagraph and James 
Hill, Southern Illinois salesman, 
were on the road from Carbondale to 
De Soto. They saw that town com- 
pletely destroyed and aided in re- 
lieving hundreds injured. Hill's Ford 
coupe made four trips to Carbon- 
dale, 111., with injured. Danke and 
Hill worked until 10 o'clock the next 
morning doing what they could. 

Jimmy Shea and Tom Tobin of 
Universal were in Murphysboro. 
They joined the rescuers and worked 
all night doing what they could to 
relieve the suffering. Gene Gold- 
smith, United Artists, was driving 
between Owensville and Poseyville. 
Later he drove on to Princeton and 
aided in the rescue work in that 

B. and K. Profits Up 

(Continued from Page 1) 

were $425,165 and current liabilities 
$959. 544. Total assets and liabilities 
were $14,000,264. 

Two big theaters will be opened in 
Chicago within a year. The new 
Uptown theater at Broadway, Law- 
rence, and Magnolia Aves., is expect- 
ed to be completed early next fall. 
and the new Masonic Temple theater 
in Randolph St., between State and 
Dearborn is scheduled for opening 
early next year. The Uptown is 
being built from earnings. The Ma- 
sonic Temple will be leased. 

New Music Score Aid 

M. J. Mintz, inventor of the "The- 
matic Cue Sheet" has invented what 
he calls the "Conductor's Guide At- 
tachment for Motion Picture Music 
5vcores." With it, Mintz states the or- 
chestra leader or single musician need 
not have the slightest concern with 
regard to the irregular running of the 
picture, missing titles or scenes, or 
eliminations in the film from any 
cause whatsoever. 

Where a print remains in the same 
condition as when the score was pre- 
pared, the musician would experience 
no difficulties, but the footage is sure 
to decrease due to breaks, and patch- 
ing: the music score, however, re- 
mains intact, which obviously does 
not permit of a smooth and satisfac- 
tory performance. It is this situation 
which Mintz declares he has rem- 

Case Thrown Out 

(Continued from Page 1) 

spiration Pictures, Inc. thrown out of 
the Soipreme Court. 

Charles H. Duell, Walter Camp, 
Jr. and J. Boyce Smith, as liquidating 
trustees for Inspiration moved to sub- 
stitute themselves in place of the 
company. Justice Mullan, however, 
refused to allow the action for an in- 
junction to proceed on this basis but 
declared the plaintiffs might sue for 
damages, provided an affidavit so 
stating was submitted to the court. 

Dudl-Gish Case On 

Lillian Gish, appeared in Federal 
Judge Mack's Court yesterday in de- 
fense of the injunction suit sought 
by Charles H. Duell to restrain her 
from making productions for others 
because of a contract made in 1922, 
calling for 24 pictures. She was rep- 
resented by Max D. Steuer. Duell 
avers the fraud alleged by Miss Gish 
in the contract never has been sub- 
stantiated and he therefore demands 
an injunction. Steuer said it was be- 
yond his conception how the con- 
tract ever was made maintaining how 
it tied up Miss Gish's service for 
seven years, yet Inspiration obligated 
itself to employ her for onlj'- one 
picture if it so chose. 

Brophy Joins Hirlagraph 
John R. Brophy formerly vice- 
president and sales manager of 
Craftsmen Laboratories has resigned 
to assume the same duties with 
Hirlagraph effective immediately. 
Brophy is one of the best known 
men in the Laboratory end of the 

Rejects Six-Figure Offer 

The Rev. Father Bernard, director 
of "Veronica's Veil," the religious 
drama which has been produced four 
times a week during the Lenten sea- 
son for eleven years, said yesterday 
he had rejected an offer in six figures 
for the picture rights to the drama. 

Sees Need for Title Bureau 

Los Angeles — The state right 
branch of the business needs a cen- 
tralized "main title bureau," accord- 
ino- to Morris R. Schlank. president 
of the Anchor Film Distributors, Inc., 
who intends discussing it with the I. 
M. P. P. D. A. when he reaches New 

"Non-Inflam" Bill Passes Senate 
Albanv — The Senate yesterday 
passed the bill removing restrictions 
on the of hazardous film. It 
lias already gone through the .\s- 

Colling With Famous 
R. F. Collinc former film critic for 
(he Fvenine Post, has ioined the 
studio publicity force of Famous. 

Dallas Dispute Ends 

Controversy Between Famous and M. 

P. T. O. Over Non-Theatrical 

Booking Terminates Amicably 

Dallas — Following a controversy 
over an alleged non-theatrical book- 
ing of "The Covered Wagon" at 
Waxahachie, as a result of which 
members of the M. P. T. O. of Tex- 
as had refused to sit on cases in- 
volving Famous, a special board of 
arbitration met in Dallas to act on 
the controversy. 

The grievance between the two 
was adjusted and exhibitors who are 
members of the regular board sat 
on cases involving: Famous at the 
next meeting. This is believed to 
be the first time a second board of 
arbitration has been appointed to sit 
on such a case. 


"Camllle of the Barbary Coast" 

New Pathe Serial Nearly Finished 

Miami — The Pathe company head- 
ed by Allene Ray and Walter Miller, 
which is producing "Sunken Silver" 
at the Miami Studios, under direction 
of George Seitz, is in the final stages 
of camera work. The company has 
been here for over two months. 

Bennett Film Completed 

The complete cast for "Children of 
the Whirlwind", produced by Whit- 
man Bennett at the Yonkers studio, 
includes Lionel Barrymore, Johnnie 
Walker, and Marguerite De La 
Afotte, Marie Haynes, Ruby Blaine. 
J. R. Tozer, Frank Montgomery, 
Bert Tuey, Mike Donovan, William 
Nally, Cornelius Keefe and Dorothy 

Burns Won't Play in "Poppy" 

Edmund Burns leaves for the 
Coast tomorrow. It had been re- 
ported that he was to play the male 
lead in "Poppy." Burns will be 
leading man in C. B. De Mille's first 
|iroduction under the new contract. 

Coast Service Lists Actors 

Los Angeles — The Daily Confiden- 
tial Bulletin Studio Service listing the 
names, activities and whereabouts of 
more than 5,000 actors and actresses 
is now being published by the I,au- 
ronce A. Hughes Co. 

Assembling La Marr Cast 
Partial cast to support Barbara La 
Marr in "The White Monkey" in- 
cludes Charles Mack, Thomas Hold- 
inur. Flora Lc Breton, George Marion 
and Tammany Young. Work starts 
tomorrow in Fort Lee. 

Again An "Alliance" 

(Continued from Page 1) 
Times which yesterday reprinted 
portions of an article appearing in 
the Times of London. 

The basis for the report seems to 
be the activity of the Westi com- 
pany, which is backed by the Stinnes 
interests, in aligning itself with Brit- 
ish firms and others on the Contin- 
ent. The Times declares British 
firms are showing an interest in the 
scheme and that H. C. Hoagland, 
managing director of Stoll, who has 
just returned from abroad, favors 
such an arrangement. 

Another move in that direction is 
seen in the alliance of Frank Tilley, 
former editor of "Kinematograph 
Weekly" with Emelka of Munich to 
produce films with international 
companies. The first of these is to 
be a version of Sir Philip Gibbs's 
book "The Reckless Lady," which is 
to be called "Venetian Lovers." 

No Releasing Plans Made 

Henry Ginsberg declared yesterday 
that no distributing plans have been 
made for the new Baby Peggy two- 
tcelers. It was stated yesterday that 
release would probably be via state 
rights exchanges. 

Leave For Coast 

Frank Borzage and John Gilbert 
left for the Coast Saturday, following 
a short vacation here. Gilbert's next 
part will be in "The Big Parade," to 
be directed by King Vidor. 

"Classified" for Corinne Griffith 

Los Angeles — E. M. Asher has pur- 
chased "Classified," by Edna Ferber 
for Corinne Griffith, who already has 
in readiness for production "For- 
ever After" and "Ashes." 

Billy Leyser With Christies 

Los Angeles — Billy Leyser who re- 
signed as director of publicity at Uni- 
versal last week has joined the 
Christies and is now at the Holly- 
\<. ood Studios. 

Dix in "California— or Bust!" 

Esther Ralston will have the femi 
nine lead opposite Richard Dix in 
his next picture, "California — or 
Bust!" by Byron Morgan. 

Louisville — W. F. De Frenne, ow- 
ing to illness, has been temporarily 
relieved from the duties of branch 
manager by W. J. Clark. 




Have some personal business that calls me to Havana, My connec- 
tions with the trade there are excellent, and as a result of some re- 
cent events, am probably in a position to make a few good deals 
for unsold material. However, have in mind, particularly, the 
product of some one of the major companies with a steady output, 
who may not be altogether satisfied v/ith their present Cuban ar- 
rangements, and who might deem it good policy to make some sort 
of a change. 

m Will call, address 

i 728 West 18l8t St. 


Tel.'Washington Heights 1705 



Wednesday, March 25, 1925 




Newspaper Opinions 

"Bad Company" — Assoc. Exhib. 
Kings and Rivoli, St. Louis 

Kennedy's return to tlie screen in this film 
is a happy one, for she is able to employ 
much of what she has learned as screen 
technician. • * * 

POST-DISPATCH—* * * shows you all 
of the people you should avoid meeting — 
chorus girls, actresses, so-called best citizens 
who actually drink liquor in spite of the 
eighteenth amendment and other hard char- 
acters of this enlightened age. • * * 

STAR — • * * The cast and plot are as 
good as any, but the direction and titles 
are impossible. • • * 

TIMES—* * * marks the return of Madge 
Kennedy to the screen. It is one of the 
best pictures this little comedienne has ever 
made. * • • 

"The Bandolero" — Metro-Gold. 
Moon, Omaha 

WORLD-HERALD—" * * The episode 
of the bullfight shows the most thrilling 
scenes of its kind ever depicted in a film 
story, • • * 

"Broken Laws"— F. B. O. 
State, St. Louis 

GLOBE-DEMOCRAT—* * * It is real, 
thrilling in spots, and always gripping. * • • 

POST-DISPATCH— *♦ * a powerful 
sermon and propaganda of the right sort. 
It is the kind of picture, too, which will 

probably appeal to every one who sees it. 

• » • 

STAR—* * * The picture is well produced 
with a cast including Jacqueline Saunders, 
Percy Marmont, Virginia Lee Corbin and 
Arthur Rankin. • * • 

TIMES—* * * Mrs. Reid gives a most 
sincere performance as does Percy Marmont 
in the role of a flapper's father. • • * 

"Contraband"— F. P.-L. 
Victoria, Philadelphia 

INQUIRER— • * * There are fights. 
thrills and romance and intrigue during the 
action which is swift-moving and somewhat 
sensational, it not altogether convincing. * 

"The Dixie Handicap"— Metro-Gold. 
Lyceum, Minneapolis 

STAR — * * * Claire Windsor is attractive 
as usual in this picture and Lloyd Hughes 
does some of the best work he has ever 
offered in pictures. * * * 

"Fifth Avenue Models" — Universal 
Boston, Boston 

TRAVELER—* * * There is a fashion 
show somewhat better done than the most — 
not enough of the fashions to bore, and 
action running through it so that the scene 
does not seem tacked on for spectacular 
eflect. • • * 

"Her Night of Romance"— 1st Nat'l. 
Karlton, Philadelphia 

INQUIRER—* * * it is a delightful com- 
edy, delightfully acted, though built along 
the sam.e lines with the same plot as a 

venerable and extensive line of predecessors. 
• • » 

PUBLIC LEDGER—* * * It is a highly 
sophisticated satire on English society. • ♦ « 

"If I Marry Again" — 1st Nat'l. 
Chicago, Chicago 

POST — ' • • Produced in a mood of 
gentle melancholy like that of a rainy day, 
the picture is one destined to please those 
who like "a good cry." • • • 

Fox, Philadelphia 

INQUIRER — * * * Miss Kenyon does 
some remarkable acting, ably assisted by 
the rejuvenated Myrtle Stedman as her 
mother. • • » 

PUHLIC LEDGER—* * * a very well- 
directed film in which some excellent acting 
occurs. • * • 

"Isn't Life Wonderful?" — United 
Artists — State, Boston 

GLOBE — * * • something new in the way 
of Griffith pictures. It is life as it is lived, 
with a little idealism and glamour that 
Griffith simply cannot help letting creep in- 
to every picture he has ever made. And 
so wonderfully do Carol Dempster, Neil 
Hamilton, Helen Lowell, Lupino Lane and 
other members of the cast portray their roles 
that one cannot lose interest in the picture, 
even if one's tastes rtin to cabaret scenes 
and "sex" films. * * * 

HERALD — * * * Despite the meptitudc 
of its title. "Isn't Life Wonderful?" which 
Mr. Griffith and his cohorts made in Ger- 
many last summer, is the most straight- 
forward and the least embellished of his 
films. There are still traces of the Griffith 
sentiment, of the eavy underscoring in titles, 
of the obvious machinations that always 
mark his films with the taint of the studio. 
Yet there is simplicity, a wistfulness here, 
a lack of melodrama and pathos. * * * 

POST—* ♦ * The highlight of the film 
is Carol Dempster's playing of Inga. She 
is simply marvellous. ♦ * * 

TRAVELER — * * * is really Griffith at 
his best — discounting the subtitles. It will 
be a pretty hardened sinner that won't shed 
tears at some of Carol Dempster's scenes. 
The photography is what we expect from 
GrifTitli- njarvelous. • * ♦ 

"Janice Meredith" — Metro-Goldwyn 
Circle, Indianapolis 

STAR — * * ♦ It is, perhaps, the greatest 
costume drama of early American life ever 
made and, aside from that, it contains a 
love story with a hero and heroine that 
should suit even the most fastidious. * * * 

"K — The Unknown" — Universal 
Sun, Omaha 

WORLD-HERALD—* * * The director 
* * * is to be congratulated on the manner 
in which he has presented the solution of 
the plot which faithfully follows the story 
of the novel of the same title by Mary 
Roberts Rinehart, ♦ » * 

"Lady of the Night" — Metro-Gold. 
State, Cleveland 

NEWS — Thanks to Norma Shearer, who 
plays a dual role, and Monta Bell, the 
director, "Lady of the Night" makes a 
rather entertaining photoplay. Norma docs 
the best work of her career, * • * 

PLAIN DEALER — * * * Norma Shearer 
playing both girls continues her uphill way 
to success, giving a shade the better per- 
formance in the role of the jane with the 
spit-curl. The remainder of the cast does 
well, also. 


Astor Distributing Corp. 

has in course of production 
a motion picture entitled 


1540 Broadway New York City 

TIMES — * * * an enjoyable picture des 
pite the unreality of the last few scenes. In 
it are contrasted two worlds — the upper and 
lower stratas of society, Fifth Avenue and 
the Bowery. • * • 

State, Los Angeles 

(Week ending March 14) 
EXAMINER—* * * The film, interesting 
though it is in its theme and in its char- 
acterizations, lacks any clijnatic clement, 
ending rather futilely. However, the acting 
throughout, and the skilled direction of in- 
dividual scenes, are more than sufficient to 
sustain interest. * • * 

EXPRESS — * * * it lacks animation. 
Miss Shearer's acting, however, compensates 
for the shortcomings of the photoplay. • • • 
HERALD — Portraying dual roles demand- 
ing rather difficult execution, Norma Shear- 
er's work in "The Lady of the Night," * * 
* might be considered a bit of vindication 
of this actress' recent ascent to meteoric 
heights. ♦ ♦ ♦ 

Loew's, Montreal 

STAR—* * * Norma Shearer * * * is call- 
ed upon to play two leading roles, with much 
trick photography and no little heart-interest. 

"The Last Laugh"— Universal 
Criterion, Los Angeles 

(Week ending March 14) 
EXAMINER—* * * Emil Jannings is 
the principal figure in the film. To his un- 
derstanding of human psychology as well 
as to direction and camera work of extreme 
subtlety the success of the film is due. * * * 
EXPRESS—* * * If our actors and pro- 
ducers learn nothing from this story and 
this acting they may well fear for what we 
have looked upon as an American monopoly. 

"Learning to Love" — 1st Nat'l. 
Capitol, Detroit 

FREE PRESS—* * * is , of the light, 
frothy type that Connie (Talmadge) likes, 
and in which she appears to unusual advan- 
tage. She is one of the screen's most popular 
comediennes, and Sunday's audience at the 
Capitol laughed and cheered through six 
reels of wholesome fun. • » ♦ 

NEWS — * * * "Learning to Love" is 
pretty good proof that Constance, after a 
series of indiflerent pictures, is back in her 
old good habits. The Emerson-Loos pens 
seem to be her best bets and we hope she 
keeps them busy writing fun-packed scenarios 
like this one. * * * 

State, Minneapolis 

TRIBUNE — a sparkling society comedy 
and tells of a hopeless young flapper who 
becomes entangled in numerous love affairs. 

ners • • • all tend to make "The Light- 
house by the Sea," * * ' an interesling, 
well acted story. • * • 

"Lighthouse By The Sea" — Warners 
New Lyric, Minneapolis 

STAR — * * * Wonderful scenes, exciting 
incidents centering about the affairs of an 
old, blind lighthouse keeper, his daughter, 
her lover and their struggle with rum run- 


For Sale Or Lease 

Fully Equipped 

316 Foot Boulevard Frontage. For 

Details — Inquire D. B. Fuller, 522 

Stack Bldg., Los Angeles, California. 

"Locked Doors"— F, P.-L. 
Orpheum, Detroit 

FREE PRESS—* * * Here is an odd 
triangle which De Mille handles in a most 
unusual manner. The surprise ending, which 
gives Roberts opporunity to do some real 
spectacular fire scene, straightens out the 
tangTe in satisfactory, although surprising 
manner. • • • 

"The Lost Lady"— Warners 
Garden, Milwaukee 

SENTINEL—* • * From story point 
alone there is nothing to rave about in the 
somewhat bleak tale of a woman with a 
spotted soul but the brilliancy of the acting, 
particularly the acting of Miss Rich in the 
title role, more than compensates for these 
minor drawbacks. • • • 

WISCONSIN NEWS— Irene Rich does 
some of the best work of her career in 
"The Lost Lady," a tale of misguided 
love. * * * 

Strand, Montreal 

STAR—* * * Miss Rich's role is excep- 
tionally difficult, calling for unusual skill. 
Matt Moore as the country lad, Niel, the 
unselfish, devoted lover of the exotic Marion 
Forrester, rises to the occasion with native 
talent in a role that calls for the sincerity 
and simplicity he can portray so well. • • • 

"A Man Must Live"— F. P.-L. 
Ferry Field, Detroit 

FREE PRESS— * * * The story of "A 

Man Must Live" is a most intricate one., 

teeming with suspense and surprises, and 

filled with fast action and plenty of real 
drama. • • • 

"Miss Bluebeard"— F. P.-L. 
Strand, Minneapolis 

TRIBUNE—* * * the vehicle provides 
Miss Daniels with an unusually fine role. 

( \ v'M -A M/NuT€ MA/V 







Territories Going Fast 


7i9 Seventh Avenue New York City 

ni-TI""1""ff"'" " * I H'"rfT HI"1"T""^ 

Qhe kind oP a picture 
that hits straight 

to a wroman's 

heart — yox^ 

know \\rhat 

that means 

for the 



(fortigr, Righu Conirolkd bv V 
Pan Nuxmal fVturc* Inc ] 

J M M«di*o i> Avtnu*. New TfctV / ^ 

Members */" Motion Piciwc Protluccrs *nd 
Dlsiribulors of America Inc.-*- Will Hays Pnn4inl 


First- National .Pietui'es.Inc 


C/rff»M'~?§truthers -Bui-t's -no^/el 
'The Interpreter's _, House' 

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E A BvL -K- U D;S ON 





[XI No. 72 

Friday, March 27, 1925 

Price 5 Cenrs 

Grainger to Fox 

Where He Will Supervise Sales — 

Resignation From Metro-Gold- 

wyn Comes as Surprise 

I James R. ("Jimmie") Grainger has 

resigned as Eastern sales manager 
for Metro-Goldwyn to rejoin Fox 
where he will bear the title of gener 
al sales manager for the United 
States and Canada. Grainger's resig- 
nation came as a complete surprise 
He will join Fox on Monday. 
• Grainger enjoys the distinction of 
5eing one of the most popular sales 
executives in the country. His 
friends in exhibiting circles are with- 
out number. He has been in turn 
connected with Marshal Neilan 
Prod.; Goldwyn where his sales rec- 
ords reached enviable proportions and 
then finally with Metro-Goldwyn 
when the two companies merged in- 

It is understood his new move will 
in no way have any bearing on his 
association with William Randolph 
Hearst in whose motion picture ac- 
tivities Grainger has been interested 
for years. 

Dividing Meador's Duties 

It is understood Jack Meador's du- 
ties at Metro-Goldwyn will be divided 
for the present at least, between 
Howard Dietz and Eddie Bonus, un- 
der supervision of Edward Bowes. 

Northwest Aroused 

Won't Arbitrate Except Under Uni- 
form Contract — Steffes Again 
Heads Exhibitor Group 

Minneapolis — The Northwest con- 
vention is over. Denouncing distribu- 
tors as being guilty of putting into 
use substitute contracts and bitterly 
declaring thev have been tricked and 
duped, the 182 exhibitors present de- 
clared they will flatly refuse to be a 
party to any arbitration proceedings 
in cases except those arising under 
the uniform contract. 

This may lead to an open break on 
arbitration for an attempt is expected 
to be made to get the Allied States 
Organization to back up the stand of 
the Minnesota group. 

W. A. StefFes has been elected 
pusident, despite a slight under cur- 
rent of sentiment that he couldn't 
handle both the Allied Theater Circuit 
and the presidency at the same time. 
Strategic reasons are believed to 
have led StefFes to refrain from 
bringing up the booking combination 
on the convention floor. However, 
about 100 exhibitors were signed. 
(.Continued on Page 4) 

On Its Own Again 

Smith, Rock, Blackton Interests ir 

Control of Vitagraph — 30 on 

Schedule for Next Year 

.■\t a meeting of the stockholders 
of Vitagraph, new directors for the 
fiscal year of 1925-26 were elected 
and the family name of Smith, Rock 
and Blackton again restored to com- 
plete control. In other words. Vita- 
graph is again fully controlled by the 
families that founded it some twenty- 
eight years ago. 

The directors elected for Vitagraph 
Co. of America and Vitagraph, Inc. 
are Albert E. Smith, chairman; John 
B. Rock, J. Stuart Blackton, A. Vic- 
tor Smith and A. I. Siegel. New of- 
ficers of both companies are Smith 
{Continued on Page 2) 

Up-State Towns Stay "Blue" 

Waterloo, N. Y. — Sunday shows 
were defeated by 305 votes at the 
village election. 

Newark, N. Y. — Sunday shows 
were defeated at the village elect 
here last week. The vote was 1 
against 309 for. 

Newhall Heads New Theater Dtwt 

Lvnn. Mass. — The Waldorf Thea 
tcr Co. has been chartered in Boston 
to operate the Waldorf here, a 1,500 
seat house. A. B. Newhall is presi- 
dent. He has been associated with 
Moe Mark, of the Mark Strand 
chain, and, besides managing the 
Waldorf, also has charge of the 
Mark Strand and Comique. M. A. 
Silver, is treasurer. 

Advertising Service Expanding 

New Orleans, La. — Workmen are 
demolishing several frame buildintr? 
at Tulane Ave. and Miro St. to make 
room for the immediate erection of a 
new structure which will house the 
M. P. Advertising Service Co. of 
Louisiana. The building is to be 
ready in June. 

Nathanson Here 

N. L. Nathanson, managing direc- 
tor. Famous Players Canadian Corp. 
is m New York. 

Buys "Kid Boots" 

Mi'sical Play to Be Made bv Christie 

for Prod. Dist. Corp. — Ziegfeld 

May Helo 

Los Aneeles — The Christies have 
nurrhased "Kid Boots" and will nro- 
duce it in feature form for Prod. Dist. 

Scott Sidney, director, and Frank 

(Continued on Paqe 2) 

75 Houses Lined Up 

H. M. Warner Announces Affiliations 

in Controlled Sections — Next 

Point of Attack, Chicago 

Tiie Warners are now "associated" 
with 75 theaters throughout the coun- 
try, according to Harry M. Warner 
who yesterday said he had not been 
traveling around the countrj' the last 
year "for nothing." 

He refused to go into detail, but 
repeated his frequently voiced opinion 
that Warner product must get first- 
runs. "We are going to have thea- 
ters where they are needed or where 
monopolies control," he said. "Our 
next point of attack will be Chicago, 
where we will open an ofifice. I am 
not a betting man, but if anyone 
(Continued on Page 2) 

Betty Bronson in "Ben Hur" 

Los Angeles — Betty Bronson has 
been loaned by Famous to Metro- 
Goldwvn to play the Madonna in 
'Ben Hur". 

Mary O'Connor Eastbound 

Los Angeles — Mary O'Connor, 
head of the Lasky story department, 
is en route to New York. 

Turner with Universal 
Hawlev Turner, one of the direc- 
tors of Ritz Pictures, has resigned to 
ioin ITniversal as sales promotion 

After N?w House for "Miracle" 
The producers of "The Miracle of 
the Wolves", which has been playing 
at the Criterion for the past month. 
are making efforts to secure another 
Broadway theater to extend the run. 

Weingarten in Cleveland 

Clevp'and — Larry ^^'eingarten is in 
town all week working un publicity 
foi' "The Rag Man", wTiich opens at 
Loew's State, Sunday. 

Shields on "U" Directorate 

Paul V. Shi<=lds of Shields 8z Co. 
brokers who floated the recent Uni- 
versal stock issue, has been added 
to the board of directors of that 

Film Congress Off 

International Parley Abandoned at 

London Meeting — British Trade 

Was Lukewarm 

London — The Film 
Con press, snon sored bv "The Cin- 
ema" and scheduled to take place the 
first week in Julv, was abandoned at 
a meeting here yesterday. 

(Continued on Page 2) 

Detroit As Test 

Following Conference, Hays Mem- 
. bers and Railway Express Offi- 
cials Agree to Try Plan There 

Representatives of a number of 
the larger distributing companies 
held a meeting in the Hays office on 
Wednesday with officials of the 
American Railway Express Co. rela- 
tive to the proposed distribution plan 
of Railway Express Film Transport 
Co., Inc. 

After a long discussion a decision 
was reached to start a test operation 
with reference to storing, handling 
and shipping of films in Detroit. No 
other details with regard to the 
handling or sale of film will be taken 
up at the start. 

In Detroit, as noted some time ago, 
there exists a cooperative distribution 
plan in which practically all com- 
panies work together. 

Julius Bernheim Here 

Julius Bernheim arrived in town 
yesterday from the Coast, en route 
to Europe. Sails next week. 

Win Confirm Mrs. Colbert 

Albany — Governor Smith a n d 
Democratic Senate leaders have ov- 
erturned the plans of the Republican 
majority to shelve the appointment 
of Mrs. Elizabeth V. Colbert, of Al- 
bany, as censor. She will be con- 
firmed todav. 

Doubling Profits 

Loew's Inc. in Excellent Financial 

Shape — Six Months' Earnings 


Loew's Inc., earnings for the six 
rifinths ended Feb. 28, 1925, were ap- 
proximately $3,000,000. equal to near- 
ly ?3 a share on the 1,060,780 shares 
no par common stock. The fiscal 
year ends Aug. 31 and while earn- 
ings in the fall and winter are con- 
siderably larger than during the 
spring and summer it is expected 
that on this basis Loew's will show 
earnings for the full year of around 
$5 a share. 

In the period from Sept. 1, 1923, to 
March 9, 1924, approximately six 
months, Loew's earned $1,598,880, 
equal after taxes to $1.50 a share on 
the common. In the vear ended 
Aug. 31, 1924, earnings were $2,949,- 
052, equal to $2.78 a share on the 
common. Profits in the current year 
have thus been nearly double those 
of the corresponding period a year 

I On April 1, Loew's will have paid 

I (Continued on Page 4) 




Friday, March 27, 1925 

»ilXXXIM«.72 FrifcT, Until 27.U2S PtieiSCMts 

Copyright 1925. Wid's Films and Film Folks, 
inc. Published Daily except Saturday, at 
n-73 West 44th St.. New York N. Y.. by 
Joseph Dannenberg, President and Editor 
T W Alicoate, Treasurer and Business Man 
iger; Maurice D. Kann. Managing Editor; 
Donald M. Mersereau, Advertising Manager 
Ralph Wilk. Traveling Representative. 
Entered as second-class matter May 21, iyi». 
it the post office at New York, N. Y.. under 
the act of March 3. 1879. Terms (PosUge 
free) United States, Outside of Greater New 
York. $10.00 one year; 6 months, J5.00; i 
month.; $3.00. Foreign $15m Subscribers 
should remit with order. Address all com- 
^.unications to THE FILM DAILY, 71^73 
West 44th St., New York, NY. Phone 
V.nderbilt 4551-4552-5558. Cable Address: 
Filmd.y, New York. Hollywood, Cal'fornia 
—Harvey E Gausman, 6411 Hollywood Blvd 
•Phone. Granite 3980. London Representa- 
tive-Ernest W. Fredman. The Film Renter, 
53» Shaftesbury Ave., London, W 1. Pans 
Representative, La Cinematographic Fran- 
caise. 50 Rue de Bundy, Pans, France. 

75 Houses Lined Up 

{Continued from Page 1) 
wants to come in here and make 1)ook 
we won't have a theater in Chicago, 
I am ready to take him on." 

"We have had many offers to build 
theaters in towns where an exhibitor 
is doing good business and making a 
living, but that is not our plan. We 
shall build or lease where iriOnopolies 
are trying to freeze us out." 

Next year's schedule will embrace 
26 pictures, exclusive of the Sydney 
Chaplin series, the first of which will 
be "The Man on the Box." Four 
companies are now at work and the 
plan is to get the new line-up finish- 
ed by Tqn. 1. 

Sign Louise Fazenda 

Los Angeles — Louise Fazenda har 
'^itjned a long-term contract with 
Warners. Roy Del R.uth will direct 
under a new contract and Charles 
Logue, write scenarios. 


High Low Close Sales 

East. Kod '....110/8 109 109 1,500 

F p L 95/8 9354 93/ 6,200 

'do pfd 108J4 108^ 108 J4 200 

Filmlnsp. Not quoted 

Loew's ..• 257/8 24/8 24-/8 3.700 

Metro-Goldwyn Not quoted 

M P Cap. Corp... 17/8 17/8 17/8 100 

Pathe 49 48 48 1,275 

Warner's "A" 15/ 15/4 15/4 900 

Program Censored Every Week 

Canton, Mass. — Paul W. Kunze, 
of the Orpheum theater, must appear 
each week before the Board of 
Selectmen and secure a license to 
open his house on the following 
Sunday. The selectmen forward the 
program to the Department of Pub- 
lic Safety which censors it. 

Buys "Kid Boots" 

(Continued from Page 1) 
Conklin, scenarist are en route to 
Boston to see the show and discuss 
its treatment. While bound for the 
East Conklin will work on the script 
of "Seven Days", the next Christie 
feature. ^. . , , 

It is rumored that Ziegfeld may 
lend his assistance in producing this 
musical play. 

Film Congress Off 

(Continued from Page 1) 
It was felt impossible to continue 
in the face of the apathy that met 
the plan. As a matter of fact, the 
Congress was never favored by the 
Brhish trade. 

Many prominent American execu- 
tives had consented to act as honor- 
ary vice-presidents of the Congress. 

Books New Orpheum Vaudeville 

Seattle— The Heilig will use Or- 
pheum Junior vaudeville, in addition 
to its regular picture program. These 
five act shows remain a complete 
unit over the entire circuit. The 
Grand at Bellingham, Mike New- 
man's new house, has booked this 
product and Charlie Herald may do 
likewise at the Tacoma theater, 

Film Dept. in Prison Paper 

San Quentin, Cal. — The appoint- 
ment of Frank J. Smith as Warden of 
San Quentin Prison has resulted in 
changes in "The Bulletin," a monthly 
publication which now has a regular 
reviewing department. 

who can secure contracts for the dis- 
tribution of a series of four or six 
features. Average cost $30,000.00, 
Contracts must guarantee production 
cost to producer. Write — Box K-125, 
c/o Film Daily, 71 W. 44 St., New 
York City. 

On Its Own Again 

(Continued from Page 1) 

president ; Rock, vice-president and 
treasurer; Blackton, vice-president; 
Siegal, secretary and A. Victor Smith, 
assistant secretary and assistant trea|; 

urer. ^ ' , 

The election follows payment ot 
the last bank indebtedness incurred 
by the old company. Smith returned 
from the Coast yesterday but before 
he left for Hollywood six weeks ago 
he announced the payment of $1,000,- 
000 of serial notes under an indenture 
effected in 1916. It was these notes 
that were burned at a luncheon here 
some weeks ago. ^ 

President Smith stated Vitagraph s 
own units will produce 20 pictures 
for 1925-26 and that 10 others would 
be added to the schedule. These will 
be made by outside producers. The 
Halpcrins are expected to supply the 
bulk of them. 

Taylor Convicted on Tax Charge 

Toronto — Fred Taylor, of the Ideal, 
was fined $80 and costs for breaches 
of the Amusement Tax Act of On- 
tario. Inspector Boll, entered the 
charges, declaring that the theater 
had failed to sell the amusement tax 
with tickets on four different occa- 

Reputable N. Y. Exchange 
desires for Distribution, features 
of merit. Box K.-120 c/o Film 
Daily, 71 W. 44th St., N. Y. C. 

Fisher Film Closes Two Deals 
Cleveland — The Fisher Film ex- 
chsnge has purchased from M. J. 
Winkler, the new series of Felix 
cartoons, the Alice comedies, and the 
"Reg'lar Kids" comedies, and from 
Lee Bradford, the "Lightning" com- 
edies and the Ranger Bill Miller 
westerns, for Ohio. 

Ready to Start Their First 
Tacoma, Wash. — Lloyd Ingraham 
is here from Los Angeles and is at 
the Weaver studios, casting for the 
"The Totem Pole Beggar", which is 
to be the company's first, instead of 
"Hearts and Fists". Distribution 
through Associated Exhibitors. 

Producing in Georgia 

Macon, Ga.— The Athenean Pro- 
ducers are making a picture in 

Shyer to Assist William P. Burt 

Melville Shyer, recently assistant 
director on a series produced by 
Willard Vander Veer for Pathe, has 
been engaged by Grey-Day Prod, to 
assist W. P. Burt on "Always 


announces that 

one of their "Gems of the Screen" 
series, is playing the Rialto. Broad- 


has in course of production 
a motion picture entitled 


1540 Broadway New York City 

wav. New York Citv. this week. 

A beautiful reel, handled in a novel 


16S0 Bway I^M^^STT N. Y. C 

Dave Warner Joins Fisher 

Cleveland — Dave Warner is back 
in the business as salesman for the 
Fisher exchange. Al Worth has also 
joined the Fisher force. 


Utmost in Screen Brilliang 


Jhe novelty 





Survives the long run. 
Distributed exclusively by 


A. G. STEEN. PrtsUtnl 
Phone 1650 Broachvay 

ardeSeSl N.Y.C. 

[ On The Market For j 

j Comedies, 2 Reel Dramas And I 

1 Features for New York and N. | 

1 New Jersey. [ 

i K-119 FILM DAILY j 

! 71 W. 44th St. New York City I 


Developing— Printing — Titles 

1476 — Broadway 

Telephone* Bryant 9330-9331 


The White List 

BIG in promise — GREAT in performance! 
Proving it every day at the box office! 

Carl Laemmle 




Oh doctor! 

From-the hilarious Sat.Eve.Post storu and novel by 


Read any review— ask any exhibitor-^ 
The lau^hin^ hit oV the Year ! 


Starring Pauline Frederick 
and Laura La Plante. Story by 
Sada Cowan and Howard 
Higgin, A Clarence Brown 
Production. Universal Jewel. 

"Have yet to play one that will meas- 
ure up to it!" 

— Ascher's Merril Theatre. Milwaukee, Wis. 

"Biggest Receipts since opening of 

—Forum Theatre. Los Angeles, Cal. 

"Fans hail it with approval and satis- 

- Consolidated Amusemen t Co. Wichita, Kans. 

"An excellent photoplay!" 

— Washington, D. C. Herald 


Starring Mary Philbin and 
Norman Kerry. Based on the 
novel, "The Best in Life," by 
Muriel Hine. Directed by 
Svend Gade. Universal Jewel. 

"Fans will enjoy this!" 

—The Billboard 

"Entertain any class of audience!" 

—N. Y. Film Curb 

"One of the most entertaining movie 
dramas of the season!" 

—St. Louis Post-Dispatch 

"Should please a big majority!" 

—Film Daily 


Directed by F.W. MURNAU 
PhotogrAphed bii CARL PREUNO 
Dfsiributed by UNIVERSAL 

Sweeks on Broadway 

Hailed by the critics as the 
perfect picture at last/ 


"600 more admission^ in two days 
than ever before /" c^idenTheatre, p^inwton, n j. 

"Booked for indefinite tun att /S9 top " 

mbourr\ Hail, Rochester, NX 




Friday, March 27, 1925 

In 603 Towns 

Minneapolis — The Commun- 
ity Amusement Ass'n. which 
suppUes towns in the North- 
west with free shows is said 
to be operating in 603 towns. 

Northwest Aroused 

{Continued from Page 1) 
The meetings were a complete suc- 
cess in point of attendance and the 
dispatch with which business was dis- 
posed of. Free shows, a sore prob- 
lem in this territory will be fought 
with free shows where feasible. That 
is, an exhibitor will be permitted to 
put on a free show if he wishes in 
competition to the Community 
Amusement Ass'n. which is now re- 
puted to be operating in 603 towns. 
Indications are that the exhibitor 
body will oppose the non-inflammable 
bill in Minnesota. A similar measure 
was defeated in South Dakota. Ex- 
hibitors here feel the bill is unfair 
because it removes a weapon of de- 
fense against the encroachments of 
a new torm of competition. Local 
exchanges have pledged their com- 
plete support in the proposed fight 
against free shows. 

F. B. O. gave a luncheon for 100 
exhibitors on Wednesday. 

Three Deals on Principal Pictures 

Inter-Globe Export has sold the 
Australian rights for "The Mine 
with the Iron Door" and "The Re- 
Creation of Brian Kent," for Prin- 
cipal Pictures. Wardour of London, 
has taken "The Mine with the Iron 
Door" for the United Kingdom. The 
Argentine rights for both have also 
been sold. 

Dubinsky Heads St. Joseph M.P.T.O. 

St. Joseph, Mo.— Barney Dubin- 
sky, manager of the Tootle, has been 
elected president of the newly or- 
ganized M. P. T. O. Other officers 
are: Jack Moore, Olive theater, 
first vice-president; Edward Peskay, 
Penn, secretary, and John EgH, 
Hickory, treasurer. 

M. P. T. O. Meeting in May 
Kansas City, Mo. — The Kansas- 
Missouri M. P. T. O. will hold its 
semi-annual convention May 4-5 at 
Excelsior Springs, Mo. It will be 
the first meeting of . the interstate 
body as a unit. 

Hume Buys the Orient, Toledo 

Toledo, Ohio — Whitmore and Ryan 
hi've sold their Orient theater to 
Cfirl Hume, former manager of the 

Cummins Appointed Assistant 

Cleveland — Marc Cummins has 
been engaged by Dr. B. L.Brody as 
assistant manager at the Broadway. 

179 Papers Run "Lost World" Story 

Through the syndicate division of 
First National, arrangements have 
been made with 179 newspapers for 
serial publication of "The Lost 


Doubling Profits 

(Continued from Page 1) 
oft' the last of its bank loans which 
totaled ?2,250,000 six months ago, 
thus placing the company in the 
strongest financial position in its 

Melody Heads Exchange Merger 

St. John, N. B. — Local exchanges 
have undergone considerable changes 
through the Canadian amalgamation 
of First National — Canadian Educa- 
tional, and the affilation with these 
of F. B. O. The exchange formerly 
occupied by Educational now houses 
all three units. William Melody, 
formerly in charge of First National, 
now has supervision of Educational 
as well as F. B. O. Sam Jacobs 
continues as sales manager for Edu- 
cational and Harry Decker is the 
local manager for F. B. O. 

Macon Theater Goes to Bank 
Macon, Ga. — The Woverline, a 
negro house, has been awarded to 
the Citizens and Southern Bank as 
part payment of $16,000 of the bank's 
fund alleged to have been embezzled 
by H. W. Dorset, former teller of 
the institution, when it developed in 
the bankruptcy hearing of Willis 
Braswell, negro manager of the the- 
ater, that the theater had been fin- 
anced by Dorset. 

Guthrie Has Censor Board 

Guthrie, Okla. — A city censor 
board has been formed to pass on 
all films, plays and public perform- 
ances. The work will be performed 
under direction of the City Council. 

Baffin Buys Building 

Tallahassee, Fla. — C. E. Daiifin. 
owner of the Daffin, has bought the 
building in which his theater is 
located for $56,000. He will spend 
$10,000 in remodeling. 

Adopt Flat Rates 

Toronto, Ont. — The Hippodrome 
iind Pantagcs have adopted the flat 
rates for matinees, making the price 
25 cents for all seats except boxes. 

Strand Buys Two Houses 

Fulton, K}'. — The Strand Amuse- 
ment Co. has purchased the Grand 
and Orpheum. The Grand was 
owned by George Snow and the Or- 
pheum by W. L. Chisholm. The 
company operates in Kentucky and 

Seeks Receiver for Zane Theater Co. 

Zanesville, Ohio — Suit has been 
filed in common pleas court by L. H. 
Williams, James Reed, Charles H. 
Bott, Harry A. Weller and Frank 
E. Weller, stockholders, against the 
Zane Theater Co. and Ferd E. Con- 
away, to foreclose a mortgage of 
$15,000 on the property. The peti- 
tioners also ask for the appointment 
of a receiver to take charge of the 
property and to collect rents. 

Imperial Reduces Admissions 

Ottawa — The Imperial, one of the 
larger houses, has reduced all admis- 
sions five cents. General admission 
for adults at evening performances 
is now 20 cents. 

Ottawa Defies "Blue" Law 

Ottawa — No less than three local 
theaters in Ontario, had performances 
last Sunday for special purposes, al- 
though the law in Ontario prohibits 
Sunday shows. 

Mrs. "Adams Resigns from Censor 

St. John, N. B. — Mrs. Arthur 
Adams has resigned from the New 
Brunswick Board of Censors and has 
left for California. It is understood 
that no appointment will be made to 
fall this place. 

Fire Destroys W. Va. House 

Frostburg, W. Va. — Fire of un- 
known origin completely destroyed 
the four-story brick building owned 
and occupied by Hitchins Bros. 

A -picture theater, adjoining, was 
badly damaged. 




MAY 3—10 



*>U' •it' -^ -Af" 

-Jf TV" TT 'W 

Episodes From The Lives Of 
Great Masters Set To Their 
Own Compositions. 







^- tF "Tf tP * 

One Reel Each With An Espe- 
cially Prepared Music Score 
Compiled by 


For Organ or Orchestra 



Fitzpatrick Pictures, Inc. 

729-7th Ave. N. Y. C. 

BRY. 8139 ROOM 605 

: J. 

Hines in St. Louis April 18 ' 

St. Louis — Johnny Hines will be in 
St. Louis the week of April 18 in 
connection with "The Speed Spook", 
at Locw's State. 

St. Regis. Starts Second Soon 

-St. Regis Pictures, producing a 
scries for Associated Exhibitors, will 
begin work on its second release. 
"Headlines", in ten days. Produc- 
tion at Tec-Art Studios. 

C. B. C. Buys Alaskan Picture 
C. B. C. have purchased "Justice 

of the Far North". It was made in 






PROGRAM 1925-1926 
Smashing Features A 600 H. P. Serial— 15 Chapters 

A Stupendous Super Special 


6 — Featuring Al Fsrguson's 1st series 

8 — Featuring F. Schuman Heink 1st series 

8 — Featuring Al Ferguson's 2nd series 


8 — Starring Ken Maynard, Super Westerns 
6 — James Oliver Curwood Features 
8 — Gen'l Chas. King's Frontier Features 
8 — De Luxe Underworld Melodramas 


8 — Starring Peggy O'Day 

Starring Ben Wilson and Neva Gerber 
Personal Supervision of Bin Wilson, the Serial King 


Wonderfid Drama of Thrills, Romance and Adventure 
— the most beautiful production ever made. 

Some Choice Territory Open 



723 Seventh Avenue 

New York City 








From the play by 
Salisbury Field 

Adapted by 
Frances Marion 

Settings by 

Joseph Urban 

Directed by 

George William Hill 




Member Motion Picture Producers and Distributors of America, Inc., — Will H. Hays, President 




Newspaper Opinions 

'New Lives for Old"— F. P.-L. 
Rialto, Los Angeles 

(Week ending March 14) 
FXAMINER— * * * is effectively titled. 
well directed, and shows Betty Compson 
Ae star in a role which affords her splen- 
did opportunity. • * * t • .„ tr^v 
TIMES—* * * Though "New Lives For 
Old" is primarily serious, there is a gen 
erous portion of comedy, particularly well 
done by the star. * * * 

Missouri, St. Louis 

g'PAR * * * Miss Compson is versatile 

enoueh for the requirements of the ro'e— 
wh°ch is saying much. She js gay, schem- 
ing, demure, and pretty. 

"New Toys"— 1st Nat'l. 
Stanley, Philadelphia 

INQUIRER—* * * Mary Hay is excel- 
lent in her light comedy role. Her makeup 
and actfons are exceedmgly unny New 

Toys" has caught the real spirit of domes- 
tic trials, and that is why it is so amusing. 

* PUBLIC LEDGER— * * * The produc- 
tion that has found its way to the screen is 
a distinct let.down. Not only is the story 
poor and exaggerated, * * * but, ^worst of 
all, the acting is not even good. 

case, "The Ragman" should prove to be a 
pronounced commercial success. Its ^artistic 
success is dubious, to say the least. 

TIMES-STAR-* * *. Jaekie is still a ^eat 
little entertainer and his "Tim .Ke"y '^ =>, 
real he-boy. He has a keen, quick sense o 
humor and his comedy is much more natural 
than his emotional work in this film. 

Apollo, Indianapolis 

cTAR— * * * Jackie's latest picture is the 
beft he has had since "A Boy of Flanders^ ' 
It fits him perfectly and takes him back^ to 
the type of work he did as The Kid. 

est in this production is its optional gor- 
geousness. * * * . . . ,, j 

TIMES-STAR — * * * Artistically and 
technically it is one of the most satisfying 
pictures ever produced. Its selection by a 
majority of prominent critics as the best 
photoplay of the past year is easily under- 

"The Redeeming Sin"— Vitagraph 
Arcadia, Philadelphia 

TNmilRER — * * * Nazimova, in all her 
spar^l^l^n^'g^beauty and scintillating action 
seems to take it for granted that the success 
of the production depends^ entirely upon her- 

^'tob"lIC LEDGER-* * * Nazimova and 
Lou Tellegen strive wholeheartedly but un- 
successfully in threading out /he ^tory o 
the ereat redemption— that of an apacne 
whose death at the foot of the Madonna 
Torms an amazing climax to an otherwise 
slow-moving film. 

"The Thundering Herd"— F. P.-L. 
Stillman, Cleveland 

NEWS * * * As a matter of fact, it 

isn't as good as "North of 36," but it is 
right entertaining screen fare that will thrill 
the hearts of those who like the red-blooded 
west in pictures. * * * ^ ^ _ , 

PLAIN DEALER—* * * I recommend 
"The Thundering Herd" to you as a good 
western with a saddle full of thrills— but 
it's not quite as good as it should be, ^re^ck^- 
oning with its most interesting theme. 

TIMES * * * It is a good western thrill- 
er well filmed and well acted, but not one 
that will make you want to rise up and 
shout with enthusiasm. * ♦ * 

Friday, March 27, 1925 

and a stampede of cattle, for comedy it has 
many of those little touches that always 
bring smiles and for heart interest it has 
a love affair. » „, 

PLAIN DEALER—* * * The story 
deals with the tough, tobacco-chewing, gun- 
toting men of the great western plains. 
Buck Jones plays the hero. * * * . 

The photography is good. The picture is 
interesting but too far fetched. _ 

Isis, Indianapolis 

STAR — * * * a stirring story of Kansas 
during the days when cattle roamed the 
open prairie. ♦ * * 

"Wife of the Centaur"— Metro.-Gold. 
La Salle Garden, Detroit 

FREE PRESS — * * * proved to be one 
of the most unusual photoplays of the year, 
highly dramatic throughout and splendidly 
acted. * * * 

"Oh, Doctor" — Universal 
New, Baltimore 

SUN * * * Reginald Denny has the lead 

ine role * * * and does a piece of character 
work well removed from the type of Part m 
which he has customarily been found In^ 
cidentally, he gives additional proof of the 
fact that he is undoubtedly Wallace Reid s 
successor. * 

"The Parasite"— Schulberg 
Strand, Milwaukee 

SENTINEL — * * * Louis Gasnier directed 
the picture as he has directed every other 
one that bore his name— filled it with^aU the 
liokum known to picture producers. 

WISCONSIN NEWS—* * * In spite of 
the fact that it is easily recognized as ye 
old tyme" melodrama which at times taxes 
your patience and credulity, the offering 
holds your interest and has^ appealing scenes 
and impressive climaxes. 

"Sackcloth and Scarlet"— F. P.-L. 
McVicker's, Chicago 

HFRAT D * * * one of those unmarried 

mother things, with a good sister taking the 
shame of a selfish sister on her handsome 
shoulders It's pretty worldly, probably not 
or children. At the same time it just oozes 
a moral and gets melodramatically romantic 
in its final episodes. * * * 

Ohio, Indianapolis 

STAR—* * * makes an admirable vehicle 
for pretty Alice Terry. * * * 

Strand, Omaha I 

WORLD-HERALD-* * * The produc^ 
tion is one of great pictorial beauty, there 
being exquisite interior |e^tmgs. The pho- 
tography is beautiful. ♦ ♦ * 

"Salome of the Tenements"— F. P.-L. 
Metro, Los Angeles 

(Week ending March 14) 

EXAMINER-* * * The role is a big 

one for Jetta Goudal. and she shows from 

the first reel that she's amp y fitted for it. 

Emotionally and dramatically this young 

oman swept her spectators with her work. 

"The Top of the World"— F. P.-L. 
Rialto, Omaha 

WORLD-HERALD — *** A ^ rather 
strong sex situation is discreetly handled 
by George Melford who is responsible tor 
the direction. • * * 

"Too Many Kisses"— F. P.-L. 
Palace, Philadelphia 

INQUIRER—* * * It is breezy enter 

"The Trail Rider"— Fox 
Hippodrome, Cleveland 

IsfEWS * * * For thrills it has gun fights 

Lumas Moves 

On the heels of doubled output for 
the coming season, Lumas Film has 
iTioved from 1600 Broadway to the 
t'th floor of 1650 Broadway. 

Saxe Remodeling the Princess 

Milwaukee, Wis.— Saxe's Princess 
is undergoing extensive remodeling. 
New seats and a new canopy are 
among the changes being made. 

Changes in the Field 

Pittsburgh— M. C. Hughes, who 
has been ill for a few months, has 
resumed duties as manager for Para- 

"Quo Vadis"— 1st Nat'l. 
Adams, Detroit 

FREE PRESS—* * * But when careful 
direction and selection of an excellent cast 
add to the story's advantages by filming the 
scenes in the country where they were sup- 
posed to have occurred, "Quo^ Vadis f be- 
comes a truly stirring story. * * * 

NEWS — * * * Jannings makes of Nero 
a regular fellow, a gracious, smiling rogue 
His scenes with Petronius, his sardonic 
counsellor, are unusually clever and bring 
many chuckles. The burning of Rome and 
the feeding of the Christians to the wild 
animals are the high lights in the production. 

"The Rag Man"— Metro-Goldwyn 

Capitol, Cincinnati 

ENQUIRER—* * *Jackie is more human 

more sympathetic, and more loveahle as a 

ragged and tattered urchin. Tha t bemg the 

"Secrets of the Night"— Universal 
Colonial, Indianapolis 

g-pAR » ♦ * It is a serio-comic melo- 
drama filled with mysterious ^situations and 
unexpected denouements * * 

STAR * * * Although the film was made 

prinarily for laughing purposes only it has 
a strong element of drama throughout and 
at times even approaches the melodramatic^ 
The latter disappears almost as soon as it 
is hinted at, however, when the^ situation 
terminates in a laughable episode. 

"The Thief of Bagdad"— United 
Artists — Lyric, Cincinnati 

ENQUIRER—* * * All the magic, the 
mystery and the magnificence of the 
Nights stories have been incorporated i" 
"The Thief of Bagdad." Of primary inte 

9 9 







Territories Going Fast 

729 Seventh Avenue New York City 


Hiram Abrams, President of the United 
Artists Corporationy announces that 
coming Charlie Chaplin Comedy will he 
sold in all territories. 

This is undoubtedly the greatest 
Charlie Chaplin Comedy ever produced* 


O/tc Gold Rusli 


IMary Pickford Charles Chaplin 

Douglas "Jairbanks D.W.Qriffifh 

Tiiram Qbramj-, President. Joseph M.Jchenck., Chairman, Board of Direciorj: 



i • I 




^rom FloreiiT. Ziegfelds nuiucaicomedij 

With Lloyd Hughes flnrf Leon ErroL, 

6iiiorial Direction »Mimitiik JUflC MlthlS 

dissistant Director. 

Bif Guy Bolton, aiit/:or. and Jerome ICern, composer 

^niTectedbif..: . .AlFrecL E. Green 

Jrt Director EiS^\i\ter':S'lio:o^rapher T.D. McCoid. 
. . Jack Boland 

And I'm the greatest little 
package of SILVER LINING 
yoiu* theatre has seen for 

many moons. \fes sir lin a 

liut national Picture 

f^ Forcijjn Righu Controlled by V^^ 

\,J'SUt^tJ:^^'^''ro.^ / Members of Motion Picture Producers and Distributors of America Inc.- Will Hays J>rc3ident 


Short Subject Quarterly, Spring 1925 


>/* FiLMDOM ^^Wmtk^ ^ ^^ Authority 


OL. XXXI No. 61 Sunday, March 15, 1925 Price 25 Cents 

Save ^M an 

Buy All Your Short Stuff 

At Universal 


o£ every conceivable style for every 
type of theatre and shoiv 

Short stu ff 

All Under One Roof 

Universal has it! 



Al Christie 

Al Christie Feature 

Here is another seat-selling laugh hit from the King 
of Comedy, Al Christie. Here is a whirlwind of mirth 
that played two years continuously on the stage. As 
a picture, endowed with the master touch of Al 
Christie, the producer, and Scott Sidney, director, it 
represents a box-office knockout. The story is a 
rollicking, mile-a-minute gloom-chaser that begins 
with a chuckle and ends with a roar. And what a 
cast — John T. Murray, Wanda Hawley, Vera Stead- 
man, Jimmie Adams, Ethel Shannon, Jack Duffy, Hal 
Cooley, and David James. You can mark this one 
down as a box-office riot that will pile up the 

(producers TlMrUuiUnfi 

^ Xknpomtiorv ^ 

ForeiRn Distributor: Win. \of',e] Distributing Corp. 

Member : Motion Picture Protlucers and Distributors of America, Inc., 

Will H. Hays, Pres. 


ff brAdstreet 





/OL. XXXI No. 61 

Sunday, March 15, 1925 

Price 25 Cents 

5500,000 Theater Deal 

eck. Former Shoe Man, Buys Out 
Yost Circuit— Seven New York 
Houses Involved 

\ii important local theater deal 
. onsummatcd yesterday when a 
. headed by A. S. Beck, former 
dealer, Joseph Bickel and B. M. 
-sy acquired the Yost circuit of 
1 New York theaters and merged 
them two others in Richmond 
ili. owned by Rosassy. 

' ' L' transaction involves about 

i()0 and includes leases on many 

- houses and. in some cases, the 

rty on which they stand. Un- 

; the terms of the contract, sigticd 

'i.iit four o'clock yesterday morning 

111- a prolonged conference, the 

V. k interests acquire the houses as 

' irch 5 last. The theaters are: 

c Chaloner, 57th St. and 9th 

■.:.. seating 1,500; Aniphion, 10th 

N. . and 46th St.. seating 600; Royal. 

Jth Ave. and 44th St., seating 600; 

Ijperior, 3rd Ave. and 32nd St.. seat- 

tg 1,100; Regent, 3rd Ave and 28th 

:.. seating 600; the 34th St. theater, 

■th St. and 3rd Ave., seating 1.000 

id the Chelsea. 8th Ave. and 32nd 

.. seating 1,000. The Richmond 

ill houses are the Forest Park and 

;e Manor. 

jSoflferman and Soflferman, who have 
hrured in a number of important lo- 
:1 theater deals were the bfokers. 
he lawj'er for the Beck group was 
G. Nissenson and for Yost, Kaplan 
osman and Strensand. 

i Features Reviewed 

; Page 

, Riders of th^ Purple Sage 

' Fox 9 

I Too Many Kisses 

1 Paramount 9 

■ Lady of the Night 

Metro-Goldwyn 9 

Introduce Me 

Associated Exhibitors 9 

Heart of a Siren 

First National 12 

The Swan 

Paramount 12 

• Love's Bargain 

I F. B. 12 

Dangerous Innocence 

Universal 12 

On Thin Ice 

Warners 13 

Midnight MoUy 

F. B. 13 

Champion of Lost Causes 

Fox 13 

The Boomerang 

Schulberg 13 

Snort Subjects 48 

Short Subject Quarterly, Spring 1925 

THE FILM DAILY today presents its Spring Short Subject 
Quarterly. The feature article concerns children's programs, their 
practical application and gives a list of 23 model shows and where they 
can be obtained. 

In addition, there are interesting discussions of the short subject by 
experts in production, distribution and exhibition. This special section 
begins on Page 15. 

Exchanges For Shorts 

Sering D. Wilson Will Establish Of- 
fices for Short Product Only — 

104 Subjects This Year 
Sering D. Wilson and Co., Inc., 
which recently took over the Kelley 
color patents, intends establishing a 
series of 26 exchanges in key points 
to handle short product only. The 
first will be operated at 729 7th Ave., 
l)y Harry Danto, and. according to an 
official of the Wilson company, will 
bear the name of that organization. 

In keeping with this announced 
plan, production of short subjects will 
be developed so that 104 films will be 
available to exhibitors this year. Sev- 
eral of their present series, includ- 
ing Elienezer Ebony comedies. Karlo 
Kolor Komedies and new Red Head 
Comedies are now made in cartoon. 
A new department headed by Frank 
A. Nankivell and "Hutch" will be or- 
(Coniittued on Page 3) 

"Hay Fever", Butterfly Comedy 
Los Angeles — "Hay Fever" is the 
title of a new Butterfly Comedy 
iust completed. Gloria Joy and 
Conrad Hipp are featured. 

Signs Three Stars 

Century, in New Deal, Secures 

Wanda Wiley, Edna Marian and 

Eddie Gordon 

Los Angeles — .Abe Stern will leave 
for the East in a few days, having 
signed new long-term contracts with 
Wanda Wiley. Edna Marian and Ed- 
die Gordon, Century stars. 

Jack Singleton and Charles King 
are now part of the Century stock 


Julius and Abe Stern, producers 
of Century Comedies, have adopted 
a new plan to popularize their stars, 
Wanda Wiley. Edna Marian, Eddie 
Gordon and Al Alt. 

They have made arrangements 
with Universal to have their stars 
(Continued on Page 3) 

Buys Up Shorts 

Ideal of London Gets Educ'l, Pathe 
and "Felix" for Great Britain — 

Strong Line-Up 
London — Ideal has created for it- 
self an extremely important position 
in the distributing field here. The 
company has acquired the entire out- 
put of Educational and Pathe. By a 
new deal, it will release in Great Brit- 
ain, the "Felix-Pat Sullivan cartoons 

This line-up of short subjects, 
which cannot be approached by any 
other renter in England, will be aug- 
mented by a feature release weekly 
It is the first time in England that 
any one company has secured the 
joint output of the two leading Ain- 
erican short subject distributors. 

It is understood that Inter-Globe 
Export acted on behalf of Pathe in 
negotiations with Ideal. 

Leo White In New Series 

Los Angeles — Billy Joy is direct- 
ing Leo Whi'e in a series of com- 
edies being made at the California 
studios for Jackson Prod. 

Sarg to Resume 

Plans Cartoon Novelties with Color 

Background — Each to be 

in One Reel 

Tony Sarg, producer of the Tony 
Sarg .\Imanac, intends making a 
new series of one-reelers using a 
combination of his present animated 
cartoon process and a series of back- 
grounds in color. 

Definite plans have not as yet been 
made and just when production will 
start is doubtful. However, the ser- 
ies will be known as "Even As You 
and I" and will deal with insects. For 
example, a bee may be used but will 
be embellished with a hat and other 
characteristics to give it a human 
angle. Sarg makes his pictures with 
the cartoon figure moving in silhou- 
ette fashion against a background. 

MacLean-F. P. Deal 

Contracts Signed Yesterday, Run 
For Period of Years — Comedian 

to Make Own Pictures 
Paramount will release future 
Douglas MacLcan comedies over a 
pc riod of years, it was announced 
jointly yesterday by MacLean and 

MacLean will spend another few 
days in New York before returning 
to Hollywood to begin on the first 
picture under the new contract. He 
will continue to make his own pic- 
tures as in the past. The first two 
will be in the Fall group of Para- 
mount releases. 

F. P. Earns $5,422,349 

1921 Profits 81,176,546 Above 1923— 

Common Averages S20.08 

Per Share 

Famous Players in its consolidated 
statement (which includes the earn- 
ings of subsidiary companies) yester- 
day reported net profits of $2,500,- 
507.16 for the three months and $5,- 
422,349.29 for the twelve months end- 
ing Dec. 27, 1924 after deducting all 
charges and reserves for Federal in- 
come and other taxes. 

After allowing for payment of divi- 
dends on the preferred stock, the 
above earnings amount to $9.89 per 
share for the three months and $20.08 
per share for the twelve months, on 
the common stock outstanding. 

The 1924 earnings top 1923 by $1,- 
17(.,546 when the total was $4,245,783. 
In that year, annual earnings on the 
C(5mnion then outstanding were $15.07 
per share. 

Rowland & Clark Plan Another 

Wilkinsl)urg, Pa. — Rowland & 
Clark will construct a $250,000 
theater in Wilkinsburg on property 
purchased from .Mbert K. Robinson 
on Penn Ave., near Wood St. The 
new theater will be under the man- 
agement of Paul B. Jones, who is 
associated with the company in the 
operation of the Colonial and Row- 
land theaters. It seats 1,650. 

Put Off Until Monday 
Abe Warner did not see Will H. 
Hays yesterday as he intended. 
However, he will endeavor to ar- 
range an interview for Monday at 
which time he will ask Hays to as- 
certain the stand of First National. 
Famous and Mctro-Goldwyn toward 
the Mid-West and similar circuits. 




Sunday, March 15, 1925 

Vol XXXI No. 61 Sunday, March 15. 1925 Price 25 Cents 

Copyright 1925, Wid's Films and Film Folks, 
Inc. Published Daily except Saturday, at 
71-73 West 44th St., New York, N. Y.. by 
Joseph Dannenberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Man- 
ager; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager. 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918, 
at the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 71-73 
West 44th St., New York, N. Y. Phone 
Vanderbilt 4551-4552-5558. Cable Address: 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53a Shaftesbury Ave., London, W, I. Paris 
Representative, La Cinematographic Fran- 
caise, 50 Rue de Bundy, Paris, France. 

Plan National Advertising Campaign 

Myer Lesser, president of the 
Elaine-Thompson advertising agency 
of Cincinnati, is in New York to plan 
a national advertising campaign on 
the Warners' 1925-26 product. 

"Open House" at "U," Pittsburgh 

Pittsburgh, Pa. — The local Univer- 
sal exchange is holding an "Open 
House Week," starting Monday. 

Mochrie Appointed Albany Manager 

Albany, N. Y. — Robert Mochrie has 
been promoted from sales representa- 
tive in Toledo to manager of the local 
branch of Prod. Dist. Corp. 

Robbers Enter Cleveland House 

Cleveland — Safecrackers opened the 
safe at the Hough 79th St. theater 
recently and took the evening's re- 
ceipts. The house belongs to M. B. 
Horwitz, who operates the Washing- 
ton chain. 


Corpora tion 

220 West 42nd St. 
New York. Chick. 4052 
Cables— Geokann. N. Y. 

When you think of 


you are thinking of 

S T E B B I N S 

Specialieta in Motion Picture 

and Theatrical insurance for 

the past fifteen years. 

Arthur W. Stebbins& Co., Inc. 
1540 Broadway N. Y. C. 

Bryant 3040 

New Theater for Brooklyn 

The Frisco Amusement Co. has 
eased from Rubin. Heilbron & Levine 
a plot at 795-803 Grand St., Brook- 
lyn, for 21 years. On this site the 
lessees will erect a three-story store, 
cfilice and theater building, the latter 
section to accommodate 2150. A roof 
fjf-.rden with a seating capacity of 
1S7-4 is also planned. The operation 
\\l]\ involve an outlay of close to 
S400,000. The Frisco interests now 
operate the Reel and Grand theaters, 
r. the neighborhood, on Grand and 
Graham Aves. 

New Broadway Opens in Cleveland 
Cleveland — The Broadway theater, 
btiilt by Dr. B. I. Brody and asso- 
ciates, opened last Thursday night to 
an invited audience. This is the new- 
est house built by the owners of the 
Homestead, Manhattan, Kinsman 
and Detroit theaters. Milton Korach 
is manager. He was formerly as- 
sistant manager at the Hippodrome. 
Bernard Smith has been appointed 
manager of the Hip to succeed 

Hickey Going to New York 
Kansas City, O. — Reports have it 
that George Hickey, district manager 
for Metro-Goldwyn, will be trans- 
ferred to New York, where he will act 
as special representative. It had been 
previously announced that Hickey 
■would be shifted to the West Coast. 
Tack Fhmn will shortly arrive to as- 
sume Hickey's duties. 

5450,000 For Greensburg House 

Greensburg, Pa. — Announcement 
has been made bj' M. Manos of the 
erection in the near future of a 
theater costing $450,000 which will 
seat 1,884. The site of the proposed 
structure is on Otterman St. 

"Last Laugh" at the Randolph 

Chicago — ^"The Last Laugh" opens 
at the Randolph April 12 for a run. 






14S7 B'way Tel. SS80 Pen. — 






Fast Seroice 


256 W. 34th St. at Penn. Station 

Chickering 5595 Lac. 2895 

Blank Plans A New One 

Marshalltown, la. — A. H. Blank 
Enterprises, which have one house, 
the Strand here, plan a new theater 
at Main St. and 2nd Ave. The pro- 
posed theater is to have a seating 
capacity of 1,600, will cost $300,000. 
and be part of a five-story structure. 
A number of unusual features are 
planned. One is for special rooms lo- 
cated on either isde of the booth. 
These will be shut off from the main 
part of the auditorium by plate glass, 
so that the smokers can see the 
show, while segregated from the re- 
mainder of the audience. One will 
be known as the "crying room" 
where mothers will take small chil- 

M. P. T. O. To Fight Censor Bill 

Milwaukee — Preparations to right 
the state censorship bill when it 
comes up for hearing before a com- 
mittee of the legislature shortly, are 
being made by the M. P. T. O. of 

Add to Sills Cast 

Tom Carrigan, Warner Richmond 
and Helen Rowland have been added 
to the cast of "The Making of 
O'Mallcy", Milton Sills new picture 
for First National. Through Jess 

Halperins Round Out Cast 
The Halperins, wliose next for 
Vitagraph, will be "The Unknown 
Lover" have signed Elsie Ferguson. 
Frank Mayo and Mildred Harris for 
;3rincipal roles. 

Hunter With Terriss 

Glenn Hunter personally slated 
yesterday that he had signed vvith 
Tom Terriss to appear in "Mv 
Buddv's Wife". 

inBimnimu ai 

Prologues Inserts 

Put your pictures 

Prices within reason 
Ask us about it. 

Prizma, Incorporated 

3191 Blvd., Jersey City, N. J. 

Montgomery 4211 



Negative — Positive 

As Qood As The Best 



1540 B'way 6040 Sunset Blvd. 
N. Y. C. Hollywood 




and the 

Tondelao Chorus, 
courtesy of 

Earl Carroll 

At the Rialto, New York, 
Sunday, March 22nd 


Still going strong — 





"Fear-Bound" is spliced with 
action from the first foot to 
the last. It has a nice love 
story and comedy touches of a 
unique character. The cast is 

— Detroit Times 





jjj Sunday, March 15, 1925 

Sennett Lot Busy 

11 Units At Work— Batch of New 
Comedies Completed Last Week 

— Others Preparing 
Los Angeles- — The Sennett studio 
s working at full blast. A resume 
f current activity follows: Alice 
Day has completed work in her 
ourth starring comedy, under direc- 
ion of Eddie Cline. Raymond Mc- 
\ee and Eva Thatcher are in the 

Harry Edwards is directing Harry 

Langdon in the latter's new comedy 

"or Sennett. Natalie Kingston, Ruth 

Hiatt and Vernon Bent are in the 


A comedy with Billy Bevan, Made- 
ine Hurlock, Ruth Taylor and Andy 
|Clark in the cast has been placed in 
|\vork. Del Lord is directing. 
I Ralph Graves has just finished 
[another two-reeler. 

Analysis of Arbitration Work In 1924 

Figures compiled by the Hays organization show that 11,197 cases in 
dispute between exhibitor and distributor were settled during the calendar 
year of 1924. 

A detailed analysis of the vast amount of work handled through the 
various Film Boards is appended herewith: 

Tot;il Complaints 

Disputes During 19J4 Dismisseil 1)V Uciards 

City No. Total Amt. No. Total Ann. 

Awards by Boards 
No. Total Amt. 

Sees Demand for Serials Growing 

After a flying trip through the Mid- 
dle West E. O. Brooks, sales man- 
ager of Pathe serials, has returned to 
New York enthusiastic over the 
growing popularity of that type of 
serial picture. 

"There is no such thing," said 
Brooks, "as a nonserial house when 
jl»e Newman, Kansas City, the Mis- 
souri, St. Louis; Goldburg's of 
Omaha; and others to numerous to 
mention, ■ are now heavily featuring 
cither 'Galloping Hoofs,' or 'Idaho' 
in the advertising." 

Brooks further discusses serials 
and their trend on jmge 33, this 

New Producing Unit Formed 

St. Louis — The Film Corp. of 
America has been chartered to pro- 
duce and distribute pictures for edu- 
cational purposes. The company has 
$250,000 paid-up capital, and has 
taken over the University Studios, 
6800 Delmar Blvd., University City, 
Mo. The incorporators are: D. 
Franklin, J. J. Schnitzmeier, J. Wil- 
son, F. MacCubin, H. Wylie, S. Gil- 
ham and Irvin Eckinan. Romaine 
Fielding will be director general. 

"Chuckles," New Short Series 
Los Angeles — The Frank li. 
Nicholson Prod, with offices in the 
Taft BIdg., intend making a series of 
"Chuckles," a cartoon novelty. One 
release every other week. 

Signs Three Stars 

(.Continued from Page 1) 
appear and talk to meetings of sales- 
men wherever possible. It is felt 
that by "selling" the stars to the 
salesmen, a long step will be taken 
in the "selling" of the stars to the 
exhibitors and to the public. 

The plan is so promising that the 
week in Los Angeles when Edna 
Marian, visited the Universal ex- 
change during the monthly sales 
meeting and inet and addressed the 
salesmen present. 

The plan promises so well that the 
Sterns are making arrangeinents for 
their other stars to appear at the 
Los Angeles rneetings and at other 
L'niversal exchanges. 

Albany 238 $19,000.00 

Atlanta 107 .'2,J7y.94 

Boston 348 157,000.00 

liuH'alo 201 44,53(>.7J 

jButte 35 14,000.00 

Charlotte 80 8,000.00 

Chicago 633 127,837.70 

Cincinnati 3ii 215,001.44 

CIe\ eland 256 64,588.00 

Dallas 1,227 43,146.52 

Denver 228 13,938.30 

Des Moines 65 17.300.88 

Detroit 136 43,677.46 

Indianapolis 87 46,854.73 

Kansas City 183 46,873.84 

Los Angeles 49 60,000.00 

Milwaukee 261 65,820.95 

i\Jeni|)his 20 5,707.40 

Minneapolis 124 33,821.04 

New Haven 128 27,612.43 

Xew Orleans 83 24,470.91 

New York 4,692 670,445.43 

Oklahoma City ... 213 21,459.97 

Omaha 150 5,000.00 

rhiladelphia 339 66,000.00 

Pittsburgh 160 49,588.41 

Portland, Ore. ... 27 10.905.00 

St. Louis 294 72,210.49 

Salt Lake City 23 7,500.00 

San Francisco 81 10,125.00 

Seattle SO 32,250.00 

Washington 346 72,570.00 

Total 11,197 $2,119,622.56 
























































































293 $38,502.35 

4,875 $1,077,968.99 

Six In Series 

Miller and Steen to State Right 

Comedies With Walter Hiers, 

Billy B. Van and Others 

A. G. Steen, president of Miller 
and Steen Distributors, Inc. who are 
handling the Hunt Miller Western 
Prod., a series of 24 two reel "stunt" 
features, starring Tom Forman, also 
will handle a series of two reel com- 
edies for the independent field. 

Walter Hiers shares stellar honors 
in them with Billy B. Van. In sup- 
port are Bert Byron, and the inimit- 
able Beaumont sisters. 

The series, which was made about 
a year and a half ago, but never re- 
leased, was originally designed for 
presentation in longer length, but 
have been re-edited and titled in two 
reel form. 

The entire series of six is ready. 
The titles are "The New Clerk", "The 
Inventor", "Some Hero", "The Jan- 
itor's Birthday", "The Bootlegger's 
Legacy" and "The New Woman". 

Christie Program Completed 

Los Angeles— The 1924-25 pro- 
gram of Christie two-reelers has been 
entirely completed. Preparations 
arc now being made at the studio 
for next season's schedule. 

Exchanges For Shorts 

(.Continued from Page 1) 

ganized at 145 W. 45th St. to con- 
tinue production of this material and 
augment the line-up by new cartoon 
stufif in color. 

Until now, the Wilson output has 
been handled by state right ex- 
changes, but future material will be 
sold directly through the proposed 
exchange organization. 

Outdoor Shorts 

E. F. Warner Making Sports Series 

for Special Distribution to Clubs 

and Societies 

Eltinge F. Warner, who will be re- 
membered as the producer of a ser- 
ies of pictures called "Days Afield 
with Rod and Gun" for distribution 
through the old Hodkinson organiza- 
tion, is continuing the series. How- 
ever, he is not distributing through 
regular theatrical channels. 

Warner said yesterday there has 
developed a real market for shorts 
w^ith clubs and societies who are of- 
ten after specialized product. The 
films are of an outdoor nature and 
are being made at the rate of five or 
six a vcar. 

Hirsh Back, Reports Many Deals 

Nathan Hirsh, of Aywon, who just 
returned from a trip to the Coast, re- 
ports the following sales: 

"The Virginian Outcast," to Progress. 
Atlanta, tor Texas, Oklahoma, Arkansas, 
Georgia, Florida, Alabama, the Carolinas. 
Tennessee, Louisiana and Mississippi. "The 
Foreman of Bar Z," "The Stage Coach 
Driver" and "The Adventures of Tom," to 
Enterprise Dist., for Texas, Oklahoma and 
Arkansas, and "The Stage Coach Driver" 
and the "Foreman of Bar Z," to Enter- 
prise for Eastern Missouri and Southern 
Illinois. All Star Features, of San Fran- 
cisco, bought the following for California. 
Nevada and Arizona ; "Cyclone Jones," 
"Riders at Night," "End of the Rope," 
"One Thousand Dollars Reward," "The 
Avenger," "The Eagle's Claw." The E. L. 
C. Co., of San Francisco, bought "The 
Woman Above Reproach," "Master of 
Beasts," "Dawn of Revenge," "White Hell," 
"Woihan of Mystery," "Rum Runners," 
"With Wings Outspread," "Lure of the 
Orient" and "Man of Courage," for North- 
ern California, Nevada and the Hawaiians. 
Security Pictures, Chicago, bought the two 
reel Callahan comedies for Northern Illinois 
and Indiana. 

Cleveland Exhibitors to Expand 
Cleveland— The Cleveland Exhibi- 
tors Ass'n. has appointed a committee 
to propose ways and means for 
bettering and strengthening the or- 
ganization. The committee consists 
of O. E. Bellas, M. B. Brown, J. V. 
Wolcott, J. I-:. Scoville and B. I. 
Brody. Paul Gusdanovic, president 
of the association, is back from a 
lour week's trip to Florida. 

Classplay Buys 27 For Abroad 

Independent Pictures have signed 
w i t h Classplay Pictures Corp., 
who have acquired the foreign rights 
of 27 releases, including 16 Franklyn 
Farnum westerns, eight Bill Cody 
stunt westerns, "Dangerous Pleas- 
ure", "What Three Men Wanted" 
and "\\'hen Winter Went". 

New Arrow Deals 

Tom Leonard, of Progress Pic- 
tures, St. Louis, has bought "The 
Broken Violin," "The Rip Tide," 
"The - Splendid Lie," "Man an'' 
Wife" and "Gambling Wives". B. 
H. Mills, of First (iraphic, Buffalo, 
signed for twenty-five two-reel com- 
edies. All from Arrow. 

New Broadway, Charlotte, Opens 

Charlotte, N. C— The New Broad- 
way theater has secured a franchise to 
play Keith vaudeville. Irwin R. 
Franklyn is managing director of the 
new house, which opens Monday. 

Films As Part of Sermon 

Lockport, N. Y. — Motion pictures 
have been introduced as a part of the 
re gular Sunday evening service at Ply- 
mouth Congregational church to illus- 
trate the lessons in the sermons. 

Richards Sells In Findlay 
Findlay, O.— W. K. Richards has 
disposed of his picture interests. A 
corporation of Findlay business men 
have taken over both his Royal and 
Majestic theaters. 

Film Indorsers Meet In April 
Indianapolis — Committees have been 
elected for the annual state conven- 
tion of the Endorsers of Photoplays 
to be held April 14 and 15 at the 

Northington Gets New Post 

Richmond, Va. — Pat Northington 
has severed his connection with the 
Academy of Music, and has' become 
manager of the Century. 

New 1,200 Seater for Negroes 

Cleveland — It is reported that a 
1,200 seat house for negroes only, is 
to be erected in Walnut Hills. 

Steubenville House Opens 
Steubenville, O. — Bigio Brothers 
have opened their new house, the 
Strand, a downtown first-run. 

Steubenville, O. — A. G. Constant 
has closed his American for a few 
weeks while the house undergoes re- 
modeling and redecorating. 




Sunday, March 15, 1925 


Columbus, O. — Cuyahoga Recrea- 
tion Co, Cleveland. Capital $10,000. 
Incorporators, L. O'Neill, A. Black, 

A. Squires, A. Dorsey, R. Cross and 

B. Scruggs. 

Dover, Del. — Rialto, Inc., Dover. 
Capital $15,000. Incorporators, E. 
CliiTen, F. Frechette and F. Bessley. 
Attorney, American Guaranty & Trust 
Co., Dover. 

Charlestown, W. Va. — Princess 
Theater Co., Mt. Hope. Capital $10,- 
COO. Incorporators, W. Triplett, W. 
Boone, R. Snyder, F. Potter and P. 

Columbus, O. — Peacock Inn Co., 
Cleveland. Capital $20,000. Incor- 
porators. W. Matthewson, A. Walters 
J^ Holland, W. Hopkins and W. Hoi 

Trenton, N. J. — Ideal Beach Realty 
''and Amusement Co., Newark; Capi- 
tal $250,000. Incorporators, W 
Schaefer, W. Schraft and M. Koeber. 

Columbus, O. — Cherry Hill Amuse- 
ment Co., Sycamore. Capital $10,- 
000. Incorporators, M. Kelly, I. Na- 
son, S. Robins and L. Nason. 

Sacramento, Calif. — Argonaut The- 
aters, Inc., Sacramento. Capital $250,- 
000. Incorporators, A. Sullivan, H. 
Hays, J. Marsh, et al. 

Columbus, O. — New Monarch Park 
Amusement Co., Youngstown. Capi- 
tal $15,000. Incorporators, W. Mc- 
Conaghy and F. Ladrach. 

Springfield, 111. — Kwality Amuse 
ments. Inc.; Chicago. Capital $20,- 
000. Incorporators, S. Alster, B. 
Rolhbaum and C. Colder. 

Harrisburgh, Pa. — Copeland The 
ater Co., Braddock. Capital $H),000. 
Incorporators, C. Ferguson, C. Kemp 
tich and I. Ferguson. 

Dover, Del. — Faultless Pictures, 
Wilmington. Capital $250,000. At- 
torney, Corporation Trust Co. of 
America, Dover. 

The Week's Headlines 

Columbus, O. — Knickerbocker 
Amusement Co., Columbus. Capital 
$100,000. Incorporators, M. Gumble 
and E. Hoover. 

Columbus, O. — Ravinson Music Co., 
Youngstown. Capital $10,000. In- 
ccrporators, M. Dreyfus and J. Drey- 


Albany, N. Y. — Forum Produc- 
tions, New York. Incorporators, E. 
Rafiierty, J. Elliot and E. Clarke. 

Dover, Del. — A. L. Erlanger En- 
terprises, Inc., Wilmington. Capital 


Fiur-ous reported about to take over Scliine 

circuit in Upper New York. About 30 

houses involved. 
Samuel Goldwyn flays booking combines. 

Sees them tlireatening market abroad. 
Abel Gance making "Napoleon' in France. 

Universal plans one here. 
Oscar Price signs Jack Dempsey and 

Estelle Taylor lor "Manhattan Madness". 
Six Film Boards of Trade being organized 

in Canada. 

Loew to build new houses in Birmingham, 

Atlanta and Norfolk, Va. 
Tax figures for 1924 way below those of 

1923. Average drop about 65%. 
First National to develop several featured 

players into stars. 
Samuel Goldwyn secures Henry King to 

direct one picture, "Stella Dallas", by 

arrangement with Ritz. 
Ninety companies formed during February 

with capital of $18,957,000. 
Metro-Goldwyn to make Verne's "Mysteri- 
ous Island" with Williamson undersea 


United Artists signs Rudolph Valentino on 

long term contract. 
Famous Players reported to be the only 

barrier in the way of Badger Theaters 

Corp. in operation of their booking 

Al Lichtman sues Harry Koplar in St. 

Louis for $75,000, for alleged activity in 

swinging St. Louis theater deals. 
Kansas lifts censorship decree. 

Monty Banks seeks $100,000 damages from 
Grand-Asher over "Racing Luck". 

M. P. Capital Corp. places new stock issue 
on the market. 


Mid-West Circuit invades the South. Talk 
of big booking combine in the Northwest. 

Warners take over Pantages theater' in 
Portland. Sign Sid Chaplin and confirm 
the long-pending deal with John Barry- 


Abe Warner to demand expression of at- 
titude from Famous, F'irst National and 
Metro-Goldwyn regarding Mid-West cir- 

Cases totaling 11,197 settled through arbi- 
tration in 1924. In money, this involved 

Silliman interests, Milwaukee buy four 
houses there and plan another. Further 
expansion looked for. 

Kansas censorship of news reel and com- 
edies repealed. 

\V. A. Steffes reported conferring with other 
Allied State leaders on booking combines. 

Famous profits for 1924 total $5,422,349. 
Douglas MacLean signed on long-term 

A. S. Beck, former shoe dealer buys out 
Yost circuit of seven theaters. 

Short Subject Quarterly, Spring edition ap- 
pears. Sering D. Wilson and Co., plan 
26 exchanges to handle shorts. Educa- 
tional to build or acquire 20 short sub- 
ject theaters. Children's matinees set 
forth by sponsors as means to create 

Plan to Produce "Badges" 

Chicago — When Madge Kennedy 
and Gregory Kelly complete their 
Chicago run of the stage play, 
"Badges," they will star in a film 
version, according to Jules Hurtig, 
tlieir manager, who will build a 
temporary studio near Douglaston, 
Long Island. 

Changes Policy in Brantford 

Brantford, Ontario — Ernie Moule, 
owner of the Temple, announces a 
complete change of policy for his 
house, including the raising of prices 
five cents. 

B. & K. Broadcasting 

Chicago — Balaban and Katz have 
installed a radio sending outfit in 
the Chicago, in charge of Edward 
Carrier, recently of Ascher Bros. 

Dover, Del. — Kyle's National Pro- 
ductions, Inc.; Wilmington. Capital 

Dover, Del. — A. L. Erlanger, Inc., 
Wilmington. Capital $2,000,000. 

New Paramount Exploiteer 

Kansas City — Earl Cunningham, 
former newspaperman, has been as- 
signed to the local Paramount office 
as exploitation man. 

Fox's Monroe, Chicago, Robbed 

Chicago — Robbers held up a rep- 
resentative of Fox's Monroe and 
made away with that day's receipts 

Theater Changes 

Harlingen, Texas — W. Hall and J. 
Pickens, Jr., both of Dallas, have ac- 
quired the Rialto from Mrs. E. Lock- 
hart. Hall was formerly with South- 
ern States Film and the latter sold 
Metro-Goldwyn out of Dallas. 

Seattle — Jack O'Brien has been ap- 
pointed assistant manager of the Blue 
Mouse theater and will also have 
charge of musical presentations. 

St. Louis — J. P. Murphy has sold 
the Idle Wild, East St. Louis, to J. 
G. Thomas a grocer. 

"Manicure Girl" Cast Complete 
With the addition of Hale Hamil- 
ton for "The Manicure Girl", the 
cast is now complete. Supporting 
Bebe Daniels are, Edmond Burns, 
Hale Hamilton, Dorothy Gumming, 
Charlotte Walker, Ann Brody, Marie 
Shotwell and Mary Foy. Frank 
Tuttle is directing. 

Buy Vivian's Three Houses 

Seattle — Messrs. Ulch and Ruth 
have bought out B. B. Vivian's in- 
terests in Mt. Vernon, and are now 
operating the Rex, Mission and 

Friars' Frolic to be Held March 29 

The annual Friars' Frolic will be 
held at the Manhattan O. H. on 
March 29, instead of March 8, as 
originally planned. 

Stivak Sells One, Buys Another 

St. Louis — I. Stivak, who sold the 
Choteau to P. Kichoff, has taken 
over the Lowell on North Broadway, 
formerly conducted by Steve Chulick. 

Cut Matinee Prices 
Toronto — Pantages and the Hippo- 
drome are advertising matinee prices 
at 25 cents all through the house. 

Among Exchangemen 

Detroit — Syd Hakford, who recent- 
ly resigned from Fox, has joined the 
W. D. Ward sales force. Ward open- 
ed his own exchange last week, hand- 
ling the Preferred product in Michi- 

St. Louis— Sol ("Battling") Ross, 
of Portland, Ore., and Los Angeles, 
has joined the local Universal stafif 
nnd has been assigned to Southern 

Philadelphia — John Gill has joined 
Masterpiece Films. 

New Theaters 

Miami, Fla. — The southwest 
corner of Sixth St. and 15th Ave. 
has been selected by the Miami 
Amusement Co. as the site for theii 
new theater to be erected this sum- 
mer. Plans call for an expenditure 
of $300,000. 

Philadelphia — Eugene Rothwell and 
Walter Rothwell, of Willow Grove, 
will build a theater there in the near 
future. Work is expected to starti 
in the spring. 

Ludington, Mich. — A new $100,- 
000 theater will replace the ok 
Lyric as soon as work can be starjt 
ed, according to Fitzpatrick f 

Utica, N. Y. — The new Olympic 
at Lafayette and Washington Sts., 
will be ready in about two wee! 
W. H. Linton is the owner. It seal 

Hebbronville, Texas. — The neJ 
house built by J. W. Prior will opel 
in a few days. Don P. Cruz wi| 

Anacortes, Wash. — A new house isi 
planned for Anacortes, construction 
on which will start immediately. 

Sedro Wooley, Wash.— C. W. Led-S 
derle will open his new house here! 
a 450 seater, on April 1. 

Parkin, Ark. — G. Carey, operating, 
the Dixie in Wynne, has opened his 
new house on Beale St. 

Seattle — L. R. Stradley's newi 
Cheerio on Queen Anne Hill has beeni 
opened. It seats 700. 

Genesee, Ida. — M. Erickson is 
erecting a new house here. He 
will open soon. 

Bellingham, Wash. — M. H. New-.] 
man opened the Grand this week. 

Beaverton, Ore. — The new Beaver-it 
ton has been opened by White. 

Many in St. Louis Territory Sold I 

St. Louis — Many theaters in thij 
territory have changed hands recent 
ly, among them: 

The Majestic, Bowling Green, 
Mo., to Harry Cinnamon, by O. W, 
Hall; Empress, Haiti, Mo., to J. L. 
Dorris; New Haven, New Haven, 
Mo., to Sheible & Lannot; Gem. 
Lcachville, Ark., to E. M. Howard, 
by J. Boyd; Selba, Central City, Ky., 
to Gish & Miller; Pitte, Greenville, 
Ky., to J. Jourdaine; New, Pang- 
burn, Ark., to E. E. Bailey; Dixie, 
New Madrid, Mo., to John Thomp- 
son; Royal, Marvel, Ark., to Cole &I 
Anderson; Little Gem, Russellville, 
Ark., to W. A. Sinclair; Crescent, 
St. Francisville, III., to G. Shouse; 
Terry, Campbell, Mo., to Lyric 
Amusement Co., by R. S. Medley. 

Pantages Starts on New Policy 

Vancouver, B. C. — The Pantages 
theater has inaugurated a continuous 
program of vaudeville and pictures. 

"The situations evoked hilari- 
ous laughter." 

— Mordaunt Hall 

N. Y. Times 

"A snappy comedy that effer- 
vesces and bubbles merrily to 
a thrilly climax." 

— Dorothy Herzog 
N. Y. Daily Mirror 

Its Laughing 


Everybody Says it's a 
Comedy WOW! 

"I haven't liked this young man 
as much in any picture as I do 
in 'Introduce Me.' " 

— Louella Parsons 
N. Y. American 

" 'Introduce Me' is a 'sure-fire 
hit,' in which Douglas Mac- 
Lean outshines all his previous 


— Regina Cannon 
N. Y. Eve. Graphic 

"It is the perfect comedy. 

Don't miss it." 

— Harriette Underhill 
N. Y. Herald-Tribune 

"Hair-raising thrills with un- 
derlying comedy." 

— George Gerhard 
N. Y. Eve. World 

"You will howl at 'Introduce 

Me.' " 

— Rose Pelswick 
N. Y. Eve. Journal 

"Douglas MacLean in one of 
those swift rolling films like 

'The Hottentot.' " 

— Mildred Spain 

N. Y. News 

"Douglas MacLean's appear- 
ance on the screen is a cue for 

real fun." 

— Peter Milne 
N. Y. Telegraph 

"A series of screamingly funny 


— N. Y. Eve. Bulletin 

" 'Introduce Me' attains high 

peaks of merriment." 

— Frank Vreeland 
N. Y. Eve. Telegram 

You'll roar and roll out of your seats at 

Douglas MacLean 

"Introduce Me" 

Physical Distributor 

Pathe Exchange, Inc. 

Released by 

Associated Exhibitors 

Arthur S. Kane • President 

Foreign Representative 

Sidney Garrett 





Harvey E. Qausman 

Telephone Granite 3980 

Sunday, March 15, 1925 

6411 Hollywood Blvd. 

Associated Exhibitors 

Monty Banks has commenced 
work on "Keep Smiling" at the De- 
Mille studios. Gil Pratt and Al 
Austin are directing. Anne Cornwall 
and Robert Edeson are in the cast. 

With The Independents 

Artclass Pictures 

"Double Action Daniels" is 
title of the eighth and last of 
current Buffalo Bill, Jr., series. 


Famous Players 

William K. Howard's next Zane 
Grey will be "The Light of Western 
Stars" on which he starts tomorrow. 
It will be made principally in the 
Superstition Mountains. The cast 
will include Jack Holt, Billie Dove, 
Noah Beery, Alma Bennett and 
George Nichols. 

Sidney Olcott has completed "The 
Charmer", starring Pola Negri. 

Andre de Beranger is the newest 
addition to the cast of "Are Parents 
People"?, in which Betty Bronson 
and Florence Vidor have the prin-ji 
cipal parts. 

Betty Compson's latest, "Eve's 
Secret", has been finished. Clarence 
Badger directed. 

Warner Baxter has been signed 
for "Welcome tlome", the next 
Jimmy Cruze picture, the cast of 
which includes Lois Wilson, Luke^ 
Cosgrove and Lawrence Gray. Wal- 
ter Woods is writing the adaptation. 

The next William de Mille pro- 
duction will be "Young Wives". 
De Mille recently arrived from the 
East, where he made "Men and 

A.yzvon Film 

Bear Prod, will shortly start on a 
new series of six Westerns for 
Aywon. The first is "Big Bundle". 
Harry Eraser directed at the Ray 

Barsky Productions 

Geno Corrado will soon start on 
"The Modern Musketeer". 

"Makers of Men" will be placed 
into work Monday. 

Chadwick Picture^ 

Elaine Hammerstein has been en- 
gaged to head the cast of "The 
Romance of an Actress", now in 
work. Others are Theodore von 
Eltz, Charles Murray, Stuart Holmes, 
Derelys Perdue and John Sainpolis. 

Hercules Productions 

Bruce Mitchell is directing Frank 
Merrill in "Shackled Lightning" at 
the California studios. 

Luntas Film Corp. 

The cast of the last of this sea- 
son's Gotham productions, "Every 
Woman's Secret", has been complet- 
ed and work is well under way. It 
includes Edith Roberts, Robert Gor- 
don, Gaston Glass, Charles Clary 
and DeWitt Jennings. 

Steiner Productions 

Ford Beebe's "The Shield of 
Silence", in which Leo Maloney and 
Tom London are featured, has been 
cut and edited. 

"Lightning", the horse, and Pete 
Morrison will be featured in a new 
series of Westerns. The first, "The 
Empty Saddle", will be ready in 
April and one a month thereafter. 

F. B. O. 

Lou Baum, of Gothic Prod., will 
leave soon for New York. 

Fred Thompson is working on his 
latest picture, "The Bandit's Baby". 

Lefty Flynn and his director, 
Harry Garson, are on location at 
Oceanside, working on "Speed Wild". 
Ethel Shannon is in the cast. 

Yakima Canutt is making "Empty 
Corrals" under Ben Wilson's direc- 

Bob Custer is working on "Go 
Easy, Young Fellow", one of the 
Goldburg series. 

First National 

Dimitri Buchowetzki has started 
work on "Graustark" starring Norma 
Talmadge. Frances Marion collabo- 
rated on the adaptation. 

Beatrice Benton has been signed 
for "The Talkers", the Sam Rork 
production now in work at United. 

Irving Cummings is directing 
"Just A Wom^n", in which Conway 
Tearle, Claire Windsor and Percy 
Marmont play the leads. 

Doris Kenyon and Anna Q. 
Nilsson will appear in "The Vien- 
nese Medley", which will be started 
on about April 15. 


"Once to Every Man", by Larry 
Evans, has been finished by John 

"Married in Transit", directed by 
R. William Neill, is completed. "The 
Best Man" was the title under which 
this picture was made. 

J. Farrell MacDonald has 
signed for a role in "Lightnin' 



Erich von Stroheim has finished 
"The Merry Widow". Mae Murray 
and John Gilbert head the cast. 

Malcolm MacGregor and Pauline 
Starke have been added to the stock 

Sally O'Neill is the name of the 
unknown girl to be featured by Mar- 
shall Neilan in a story, as yet un- 
titled. William Haines plays oppo- 
site. Others are Charlie Murray, 
Ford Sterling and Hank Mann. 

Reginald Barker and technical sl^aff 
of "The White Desert" are in the 
Colorado Motmtains searching for 

Robert Z. Leonard has signed 
Robert Florey as technical director 
for "Time, the Comedian", work on 
which has just started. 

Lew Lipton has joined the scenario 
staff. He was formerly with Uni- 

"Escape" has been 
Exquisite Sinner". 

rctitled "The 


Cliff Smith is directing Jack Hoxie 
in "The White Outlaw". Marceline ' 
Day plays the lead. 

Work has started on "The Daugh- 
ter of the Dons", directed by 
Herbert Blache, starring Hoot Gib- 

Filming of "I'll Show You the 
Town" has been held up several 
days because of the illness of Regin- 
ald Denny. 

Josie Sedgwick is preparing for 
her third, "The Ropin' Venus", to 
be made by Ernst Laemmle. Jack 
Mower will play the male lead. 

Edward Sloman will direct House 
Peters in "The Titans", a recent pur- 

Of the sixty-two pictures on the 
1925-26 schedule, there still remains 
11 stories to be purchased. 

Universal has purchased a story 
the theme of which deals with the 
discovery of the North Pole. This 
will be a 1925-26 release. 



D. Sedgwick's 
for three years. 

new contract I 


"Black Cyclone" has been decided 
on as the title of "Black Thunder", 
in which Rex, the horse, is featured. 
A Roach production. 

'The Whole Town's Talking" is 

I • 

y a ne w story purchase. 

Lois Weber, has been 
charge of all adaptations 

Producers Distributing 

Renaud Hoffman is cutting and 
editing "Private Affairs" formerly 
"The Ledger of Life." In the cast 
are Gladys Hulette, Robert Agnew, 
Mildred Harris, David Butler, Ar- 
thur Hoyt and Betty Francisco. 

George F. Marion, Jr., has com- 
pleted titling "Friendly Enemies", 
with Weber and Fields. 

Paul Powell has started "The Aw- 
ful Truth" at the Peninsula Studios. 
Agnes Ayres is starred. 

W. G. Crothers, formerly with 
Metro-Goldwyn will handle De Mille 
casting work under Lou Goodstadt. 

Schulberg Prod. 

Gasnier has returned from his 
vacation to New York and has al- 
ready started work on "Faint Per- 
fume", by Zona Gale. 

United Artists 

Douglas Fairbanks is in the sixth 
week of "Don Q". 

Shooting on "Little Annie Rooney" 
will begin in another week. 

Sally Long will appear with 
Rudolph Valentino in "The Hooded 
Falcon". Production at United. 

placed in 
and con- 


"In the Garden of Charity", made 
by J. Stuart Blackton, has been re- 
titled "Tides of Passion". 

Alice Calhoun has been loaned to 
Fox for one picture. 

Warner Brothers 

Herman Raymaker is directing 
"Below the Line", with Rin-Tin-Tin. 

"Eve's Lover", directed by Roy 
Del Ruth, and featuring Irene Rich 
and Bert Lytell, has been finished. 

"Kiss Me Again", is now being 
cut and titled. "Hero Stuff" has also 
been finished. It was directed by 
William Beaudine and stars Dorothy 
Dcvore and Matt Moore. 

Huntly Gordon's first picture un- 
der his new contract will be "The 
Golden Cocoon". Helene Chadwick 
will appear opposite. 

1 ..rry Beaumont starts work next 
week on "Rose of the World". In 
the cast will be Marie Prcvost, Allan 
Forrest, Rockcliffe Fellowes, Alec 
Francis and Pauline Garon. 

Warner's new radio station, KFW 
B has opened. Mayor Cryer, of Los 
eles, officiated at the opening. 

Gayne Whitman, now appearing in 
the stage play, "Sweet Seventeen'' ' 
has been signed on a long term con- 
tract, following his present engage- 


Sunday, March 15, 1925 

Newspaper Opinions 

"Argentine Love" — F. P.-L. 
I Strand, Omaha 

I WORLD HKKAI.n—* * * There isn't a 
Ycat deal ot oriRinality nor strenprth to the 
lot but the colorful atmosphere and the 

Ishly romantic flavoring make this produc- 
m rather interesting. • • • 

"As Man Desires"— 1st Nat'l. 
State, Los Angeles 

(Week ending March 7) 
IkXAMINER— * * * If for nothing else, 
lo film would be notable because it sup- 
jies Viola Dana with the best role of her 
ireer. • * • , „ 

^HERAI-D — * * * The honors for all- 
f-ound histrionic achievement go to Milton 
ills, who portrays the leading male role 
ith a sympathy and understanding seldom 
und on the screen. * * * 
NEWS — ' * * Viola Dana plays opposite 
lis in the role of Pandora and gives a 
' lendid characterization. ♦ * • 
UECORD — * * * More than the usual 
iiiil>er of thrills is provided for the fight 
!io seeks spectacular rough and tumble 
• • • 

Fox, Philadelphia 

• I INQUIRER— * * * IMilton Sills, is better 

." than he was in the "Sea Hawk. " The 

: scenes of Tahiti ar» remarkable. Be- 

they arc almost as vivid as the can- 

- - and water colors of famous artists 

. have visited this quaint and strange 

the producers deserve more than 

:.' mention. 

'KTII AMERICAN—* * * a melo- 
1 of the south seas variety, bristling 
renegades, derelicts and fallen women 
.'. nothing of man-to-man battles of 
ss par excellence. Sills knows how 
_'nt in he-man fashion, and he is given 
i opportunity to prove it. * * * 

The Beauty Prize" — Metro-Gold. 
World, Omaha 

iRI.D-HERALD— * * * Here is a 
■ ation of sparkling comedy and strong 
n interest, that gives the star, Viola 
plenty of opportunity to wear snappy 
;:g suits and beautiful gowns. * ♦ • 

"Captain Blood"— Vitagraph 
Crystal, Indianapolis 

STAR — * * * It is a spectacular produc- 
>D of the days of 1685, with scenes in 
igland and along the coast of the British 
est Indies. * ♦ * 

Cheaper to Marry" — Metro-Gold. 
State, Boston 

GLOBE — * * * a photoplay bringing a 
ithing indictment against the modern 
idency to tear down conventions. * * * 

?he Chorus Lady"— Prod. Dist. 
Corp. — Fay's, Rochester 

HER.\LD— Ralph Ince * * * l,as carried 
er into the moving picture medium this 

jnd old comedy ' success 

He has 


lowed the Forbes scheme of the play 
'Sely, and has given it the flavor and 
osphcre of the original. 

;hu Chin Chow"— Metro-Goldwyn 
Pantages, San Francisco 

(Week ending March 7) 
'•ULLETIN — For flaming color, thrill 
.action and heart-warming romance, no 
're within recent date has pleased as 

as "Chu Chin Chow." * * * 

\T,L AND POST—' * * The produc- 

1 itself is an elaborate edition of the 

itiian Nights legend of Ali Baba and the 

'■.' Thieves. * • • 

^R.-\LD — * * * There isn't much scope 

•pcctacular effect in the picturization 

what there is, is made the most of 

I WS — * * • The complications come 

- and fast, the production is flawless 

Betty Blythe scores a success in her 

racterization of the leading role. • * * 


CALL AND POST— * * * The play is 

one of the best the Granada has had for 
a long time. • • * 

CHRONICLE— • * * Meighan is all that 
he should be as Tom, and Lila Lee brings 
her dark beauty back to his pictures to 
play with him. * • * 

EX.V.M I.NER — Big scenes in the Alabama 
coal mines make "Coining Through" an 
especially impressive picture. * * * 

HERALD — * * * shows Meighan in a 
role somewhat less virtuously heroic 
than a number of his recent ones — which 
is cause for thankfulness. * * * 

NEWS — * * * The picturesqueness of 
tile scene cannot be disputed, but with all 
of its virile action it seems hardly up to 
the Meighan standard. * * * 

"Dante's Inferno" — Fox 
Strand, Rochester 

HERALD — * * * Aside from its general 
interest and spectacular and dramatic na- 
ture, ''Dante's Inferno." is a revelation of 
the possibilities of the motion picture camera. 

"Coming Through"- F. P.-L. 
Granada, San Francisco 

(Week ending March 7) 
rXLETIN—' * * Meighan's new film 
■rhaps his best since the memorable 
A- Home and Broke." ♦ * * 

"The Dark Swan"— Warner's 
Karlton, Philadelphia 

NORTH AMERICAN— With three prin- 
cipals of exceptional acting ability and a 
plot that develops an interesting love tri- 
angle, '"The Dark Swan." * * * proves a 
film of more than ordinary merit. 

PUBLIC LEDGER—* * * variations on 
the old theme of the dark horse in the race. 
The race is by two women and the goal 
is one man. There is also the secondary 
and equally popular theme of the plain 
girl who gets prettier and prettier as the 
reels and the plot run along. 

RECORD— The net result is that, while 
tlic picture is interesting and well done, 
it will be disappointing to those who liked 
the book. 

"Dick Turpin"— Fox 
Monroe, Chicago 

JOURNAL—* * * His (Tom Mix) tried 
and-true recipe for Mixian grandeur has 
so many added ingredients you almost wish 

for binoculars so as not to miss anything. 

* » » 

Delmonte, St. Louis 

GLOBE-DEMOCRAT-* * * Withi the 
exception of the change of locale from the 
Western United States, and the addition 
of plumes, satins and laces to riding togs 
the film is a typical Tom Mi.x effort. Mix 
fans will find everything to their liking in 
it, from spectacular horseback riding, rob 
beries, the rescue of fair ladies and the 
foiling of villians to an early English prize 
fight, sword duels and a love theme. * • ♦ 

POST-DISPATCH—* * * Like all of 
Mix' pictures, there is plenty of action in 
it — racing up and down cliffs, crossing 
moats and bogs, and even a prize fight. 

"The Dixie Handicap" — Metro- 
Goldwyn — Apollo, Indianapolis 

ST.-\R — * * * In spite of the fact that 
the story could be recited in advance by 
any one who has ever heard of horse rac- 
ing in Kentucky it holds the interest 
throughout and rises to a high dramatic 
pitch at the climax. ♦ ♦ ♦ 

"East of Suez"— F. P.-L. 
Madison, Detroit 

FREE PRESS—* * * It is entertaining, 
was lavishly produced and presents Miss 
Negri in a brand new setting, but the 
story is somewhat lame. The change in 
setting has not helped Pola a great deal 
The role allotted to her is highly emotional, 
and throughout the six reels the Polish star 
is "emoting" all over the place. * * * 

Piccadilly. Rochester 


* It is not a pleasant picture, but it holds 
the interest throughout. * * * 

-Pola Negri is the same in this picture 
as she has been in the past. The beautiful 
popular, appealing woman, she acts it with 
her usual precision. Her costumes are 
nothing short of magnificent. ♦ » * 

HERALD — The plot is melodramatic and 
the situations exotic enough to please all 
lovers of unusual adventure stories. It is 
not a highly artistic production .although 
many of the details are above the average, 
and probably a good deal more could have 
been made of the material. But it should 
afford entertainment to those who like a 
story of this kind. 

New York Reviews 

Newspaper reviews of fea- 
tures at Broadway theaters ap- 
pear on page 14, this issue. 


Lovers of stories with China as a setting 
will enjoy "East of Suez," * ♦ • even 
though Chinese residents of Rochester last 
night asked police to censor the picture. 

If "East of Suez" is to be censored, 
however, nine out of ten pictures with the 
socalled American "underworld" as a set- 
ting also should be cut as derogatory to 
the people of the United States. 

TIMES-UNION — * * * very satisfying as 
to atmosphere and color, the settings having 
considerable beauty and the details of every 
scene apparently having been worked out 
with much care. The story is melodram- 
atic but is unfolded with a curious slow- 
ness not at all out of character with the 

"Enticement"— 1st Nat'l. 
Metro, Washington 

HERALD — * * * "Enticement," with 
Mary Astor and Ian Keith in the principal 
roles, is one of the finest pictures of the 
year. Miss Astor is surprisingly well fitted 
for the mature side of her role. Usually 
cast in a girlish picture that calls for little 
acting, this opportunity has liroved her 
ability. * * * 

STAR — * * * a swift-moving absorbing 
story following the gay life of a young 
American girl who strives to maintain the 
status of freedom and uncoiiventionality 
which she learned during her war service 
in France. * * * 

"Excuse Me" — Metro-Goldwryn 
Sun, Omaha 

WORLD-HERALD—* * * The picture is 
a farce comedy built for laughs only and 
it accomplishes that purpose. * * * 

Eastman, Rochester 

to the humor of the theme, the delightful 
playing of Conrad Nagel and Norma 
Shearer * * * it becomes apparent that the 
film will duplicate the acclaim which 
greeted the legitimate stage version. * * * 

HERALD — Clever as the sub-titles are 
they cannot produce the effect of the 
spoken word. 

There are some excellent movie situations 
in the play. The brightest comedy is 
achieved bv Bert Roach. * * * 

is obviously broad farce with no attempt 
at subtlety. 

"The Flaming Forties"- Prod. Dist. 
Corp. — Rialto, Milwaukee 

SENTINEL— Harry Carey has a role 
much more to his measure than recent ones 
in "The Flaming Forties," an adaptation 
of Bret Harte's story, "Tennessee's Part- 
ner," which is at once amusing and enter- 
taining. • • * 

"The Goose Hangs High"— F. P.-L. 
Stanley, Philadelphia 

l.NQUIREK— * • " splendid entertain- 
ment. * • • Pictures like this one make 
the screen worth while. It shows that 
young Americans arc true blue, even if 
ihev do love good times, and it gives a 
valuable insight into the real character of 
must of our American families. 

.N'ORTH AMERICAN — "Th c Goose 
Hangs High." strikes a note of genuine 
humanncss that is so often missed in photo- 
play productions. 

PUBLIC LEDGER—* * * good, whole- 
some entertainment in the story of the 
uUramodcrn, superficially-selfish young peo- 
ple who. when they are brought face to with reality, prove themselves equal 
to the emergency. The cast is excellent. 
* • « 

RECORD — * * * one of the most inter- 
esting of recent releases. * * * Cruze built 
a photodrama of high merit and charaC'.-r 
in "The Goose Hangs High." 

"Fifth Avenue Models" — Universal 
Forum, Los Angeles 

E.XAMINER- * * * There is a satis- 
factory blending of romance and drama in 
this Muriel Hine story, which was adapted 
to the screen from that writer's "The Best 
of Life." * * * 

NEWS — * * * Svend Gade, is responsible 
for the screen version, and gives to the 
picture a fascinating continental touch that 
makes it unusually interesting. * • * 

RECORD—* * * interprets in excellent 
manner the blending of romance and drama 
of the story. * * * 

"Flying Hoofs" — Universal 
Cameo, San Francisco 

(Week ending March 7) 
C.M.L AND PO.ST— There are mystery 
and thrills galore in "Flying Hoofs." Hoxie 
appears as a young sheriff. • • • 

"He Who Gets Slapped"— Metro- 
Goldwyn — Palace, Detroit 

FREE I'RKS.S — * * * Chancy is seen as 
a circus clown and is dressed in the fan- 
tastic garb which distinguishes these circus 
comedians. But it is his acting that com- 
mands attention and m.akes of this picture 
one of the best of the season's offering 

"The Lady"— 1st Nat'l. 
Olympia, Boston 

GLOBE — " * * presents a stirring story 
of the adventures of a plucky English girl 
who is determined to prove that despite 
her humble origin she is "a lady." The 
scenes are laid in London, at Monte Carlo, 
at Marseilles and Havre. ' ' * 

Walnut, Cincinnati 

ENQUIRER — * * * Aside from the ex- 
cellence of the acting, the delineation of 
the principal role, and the quaintness of 
the settings and costumes in the early 
seciuences of the film, "The Lady" is only 
a moderately interesting photodrama. * * * 

TIMES-STAR — * * * Norma Talmadge's 
latest starring vehicle, proved such a popu- 
lar attraction that it is being held over at 
the Walnut theacr for another week. * * ♦ 
The plot itself is theatrical, but Miss Tal- 
madge's characterization gives it plausibility. 
► » • 

Capitol, Detroit 

FREE PRESS — * * * gives Norma Tab 
madpe an opportunity to display her re- 
markable powers of impersonation. * * * 

"The Lighthouse By The Sea"— 

Warners — Union Square, San 


(Week ending March 7) 
EXAMINER— There is comedy along 
with the thrills, but mainly the picture is 
out-and-outi melodrama of the kind that 
Owen Davis has always supplied 

IIER.ALD — * * * The story is melo- 
dramatic, forced and at times absurd. But 
Rin-Tin-Tin is wholly natural and a rare 
pleasure to watch. He can't save the story, 
but he does bis best. * * • 

NEWS — * * * Surely no possible com- 
plaint could be registered against the 
phenomenal acting of this dog in his latest 
picture. * * * 

"Locked Doors"— F. P.-L. 
Ferry Field, Detroit 

FREE PRESS — * ' * William DeMille 
has handled this theme in original manner 
and has provided a climax which is both 
surprising and thrilling. Roberts is cast 
as the father of the bride and although he 
is prominent throughout the entire picture, 
his ability stands out most forcibly in the 
realistic fire scene which brings the story 
to a rather sensational close. » * * 

Strand, Milwaukee 

SENTINEL — * * * William Dc Mille has 
done some excellent work in his direction, 
but it is really Betty Compson and Theo- 
dore Roberts who are the saving graces of 
the trite story. • * * 

"The Lover of Camille" — Warners 
Colonial, Indianapolis 
STAR — * * * Marie Prcvost and Monte 
Blue are cast in one of the most romantic 
dramas of their screen careers in 'The 
Lover of Camille." ♦ • • 



Sunday, March 15, 1925 


"The Mad Whirl"— Universal 
Strand, Detroit 

FREE PRESS—* * * "The Mad Whirl" 
is a Universal production with a strong 
cast which is notabie because of the promi- 
nence of the members and because of the 
excellence of the work the individual mem- 
bers do in the picture at hand. The an- 
nouncement of "selected for type" may 
mean many things, but in this case it 
means what it says, for it is difTicult to 
conceive of persons being more convincing 
in their respective roles. * * * 

Kings and Rivoli, St. Louis 

STAR — * * * Scarcely less ornate than 
"A Thief in Paradise" is Aileen Pringle's 
latest picture, "One Year to Live." * • * 
and the plot is as pleasing and as absurd. 
* » » 

Rialto, Washington 

HERALD — * * * another epic of the 
jazz age, revealing, with clean, consum- 
mate strokes that never permit subtlety or 
subterfuge to supplant the facts, a story 
interpreted with effective artistry and 
marked by a realism that at times even 
shocks and repels, as it depicts the orgies 
of the fast set, the idle rich who mark their 
days by the "bromoi seltzer hour" and 
the hour to start drinking. ♦ * ♦ 

STAR — * * * The story is simple enough, 
but all through it there are exciting scenes 
and incidents which hold the interest. * * • 

"Miss Bluebeard"— F. P.-L. 
Alhambra, Milwaukee 

SENTINEL—* * * Tlie photoplay is a 
frothy and airy farce, not necessarily bou- 
doir, but with several of the well known 
bed room scenes to contribute laughs and 
views of modish negligee. It has been 
toned down considerably from its some- 
what risque stage form but withal is con- 
sistently good fun. * ♦ * 

"The Monster"— Metro-Gold. 
Garden, Milwaukee 

SENTINEL — * * * you will receive a 
maximum of thrills and chills from this 
story of a mad surgeon and the sinister 
sanitarium in which he conducts Satanic 
experiments. * * * 

Palace, Washington 

HERALD—* * * We may give this ad- 
vice, however, to the lovers of thrilling 
movies. This is an excellent specimen of 
the type with suddenly appearing hands 
self-closing doors, and similar devices. * * 

STAR — * * * Do not think, however 
that the picture has only a horrifyin.g as- 
pect. On the contrary, it is relieved 
throughout by a vein of light comedy that 
keeps the emotions see-sawing from shud- 
ders and goose-pimply re-actions to rollick- 
ing laughter. * * * 

"New Lives for Old"— F. P.-L. 
McVicker's Chicago 

AMERICAN— ♦ * Betty Compson, who. 
impersonating a Paris cafe dancer, gives 
one of the best performances she has given 
in ages. * * • 

"New Toys"— 1st Nat'l. 
New Garrick, Minneapolis 

STAR — * * * This is light comedy offer- 
ing Mr. Barthelmess in something quite differ- 
ent from his past pictures and tliough it is 
entertaining this capable actor is not nearly 
so convincing a comedian as he has l)cen 
in the type of role with whioli the public 
is so familiar. * ♦ ♦ 

TRIBUNE— * • * As in real life, Mary 
Hay plays the part of Dick Bartiielmess' 
wife, and proves to be as entertaining a 
screen actress as a musical comedy star. * * 

Regent, Rochester 

* finds its charm in the acting of Richard 
Barthelmess and Mary Hay, rather than 
in the plot and action. 

HERALD—* * • a long drawn out do 
mestic comedy which docs not succeed in 
affording much amusement. The end is 
of decidedly slap-stick type and the other 
parts arc generally dull. 

* * someone has missed the mark in this 
new comedy. One waited in viin for a 
real laugh. There was none until some 
slap stick comedy was introduced toward 
the end of the film. 

TIMES-UNION— Richard Barthelmess in 
farce comedy is "something else again." 
And it is something so unusual as to be 
well worth seeing though one comes away 
convinced that light comedy is decidedly 
not the forte of this clever star. 

"The Only Woman"— 1st Nat'l. 
New Aster, Minneapolis 

TRIBUNE—* * * Although an absorbing 
romance dominates the picture a series of 
spectacular incidents are interspersed, cul- 
minating in a melodramatic sea storm in 
which a yacht is wrecked and the entire 
crew is washed overboard. * * * 

Alexandria Egjrptian, San Francisco 

(Week ending March 7) 
BULLETIN— The test of courage and 
the romantic daring of the screen stars 
provide a thrilling picture. 

"The Painted Lady"— Fox 
Moon, Omaha 

WORLD-HERALD—* * * Chester Ben- 
nett, who directed the production, has used 
too much coincidence in the plot. He has, 
however, managed an excellent suspense in 
the development of the cliinax. * * * 

"Quo Vadis"— 1st Nat'l. 
Stillman, Cleveland 

NEW.S — As a screen spectacle "Quo 
Vadis" is excellent, but as movie entertain- 
ment it cannot be classed as better than 
fair. It is too unwieldly, too ponderous 
to hold the interest except in a few scatter- 
ed sequences. * * * 

PLAIN-DEALER—* * * It's great; it'e 
magnificient ; it's thrillingly spectacular ; it's 
filled with all those fine qualities which 
make a high-powered spectacle. ♦ ♦ * 

Adams, Detroit 

FREE PRESS—* * * when careful direc- 
tion and selection of an excellent cast add 
to the story's advantages by filming the 
scenes in the country where they were sup- 
posed to have occurred, "Quo Vadis?" be- 
comes a truly stirring story. * * ♦ 

"The Rag Man"— Metro-Gold. 
State, St. Louis 

GLOBE-DEMOCRAT— * * * Jackie is 
older, it is true, but in "The Kid" he dis- 
played more youthful spontaneity and less 
studied effort. However, he runs the whole 
gamut of emotions from sudden surprise to 
pathetic dejection. * ♦ • 

POST-DISPATCH— * * * has everything 
to command popularity and is by far the 
best thing the little fellow (Jackie Coogan) 
has done, from an audience standpoint, since 
"The Kid." * * * 

"The Re-Creation of Brian Kent"— 
Principal — Rialto, Omaha 

WORLD-HERALD—* * * It is a true 
translation of the novel that has been read 
by thousands. * * * 

Kenneth Harlan presents the role of Brian 
Kent with a sympathetic understanding. 

"The Redeeming Sin"— Vitagraph 
California, San Francisco 

(Week ending March 7) 

BULLETIN-* * * Alia Nazimova may 
he credited with being as pleasing a motion 
picture star as any of the bright folk work- 
ing before the grinding camera today. * * * 

CALL AND POST—* * * "The Re 
deeming Sin" is filled with beautiful photog- 
raphy, acting and action; tells a passionate 
story on life in the underworld of Paris 
ill a kaleidoscopic manner and works itself 
into a smashing climax. What more could 
one ask? * * * 

CHRONICLE— * * * Nazimova does 
much remarkably fine acting as Joan. She 
is at her best in parts of this sort, and her 
best is something worth seeing. * ♦ • 

EXAMINER — Nazimova is a wonder. In 
the clothes of the French gamin she looks 
scarcely sixteen. And how her screen 
technique has improved. 

HERALD—* * * The production is ela- 
borate and expensive. But when all is 
over you cannot help wondering what it's 
all about. ♦ * * 

NEWS — * * * The story does not count 
so much in this production. Nazimova 
does count much. * * * 

"The Red Lily"— Metio-Goldwyn 
Metro, Baltimore 

SUN — ^Wheil a full-length, seven-reel movie 
makes you lose all sense of time and reaches 
"The End" after what you are almost ready 
to swear has been only fifteen or twenty 
minutes, you can rest assured you have 
viewed a picture of parts Such a picture 
is "The Red Lily." * * * 

"The Roughneck"— Fox 
Reade's, Cleveland 

NEWS—* * * There is much that is 
colorful and vivid about the atmosphere in 
the picture. And there is much that is 
hokum. ♦ * * 

PLAIN-DEALER—* * * The situations 
are possible but highly improbable. There 
is plenty of action and there are some 
good "shots,"' one of which is the killing 
oi tl:c shark. 

"Sackcloth and Scarlet"— F. P.-L. 
Lyric, Cincinnati 

ENQUIRER-* * * The whole course of 
the action points to a tragedy, but toward 
the end there is a convenient death, and 
the action detours o a happy conclusion 

POST—* * * With a little knowledge cf 
famous divorce scandals, you will compre- 
hend a reference to a backwoods guide. 
He is not an Indian. But there is a baby. 

* * » 

TIMES-STAR—* * * It opens with Just 
about as frank a "vamping" scene as can 
be imagined, a handsome, slow-witted 
mountain guide falhng easy prey to a will- 
ful Eastern society girl who had evidently 
come away from home without a ccpy ot 
her etiquette book and **What Every Girl 
Should Know." * * * 

Allen, Cleveland 

NEWS—* * * Dorothy Sebastian, an ex- 
Follies girl, looks like a mighty good screen 
prospect. As the younger sister she is 
highly satisfactory. Alice Terry acts very 

convincingly and looks beautiful at times. 

* * * 

PLAIN-DEALER—* * * In view of cen- 
sorship, the theme is a daring one, but 
has been well done and has hccn handled 
delicately and in good taste and form. 1 he 

picture is, nevertheless, adult entertainment. 
» * * 

TIMES—* * * Alice Terry in the lead- 
ing role. 

A big human theme is developed. * * * 

"Salome of the Tenements"— F. P.-L. 
Capitol, Cincinnati 

ENQUIRER—* * * Without a doubt, it 
is one of the most sympathetic and faith- 
fully drawn pictures of life in New York's 
Ghetto district that has yet found its way 
into motion pictures. It is superior to 
"Humoresque" because it is free from the 
oozy sentimentality and glaring improb- 
abilities that characterized that production. 
* * * 

TIMES-STAR— * * It does not live up 
to its dramatic possibilities, but it brings 
some new faces to the screen — particulaidy 
the very attractive face of its star, Jetta 
Goudal — and it also tjives a vivid picture 
of life in New York's teeming East Side 
Ghetto. * * * 

Ohio, Indianapolis 

.STAR — * * * presents a particularly 
faithful picture of the Ghetto. Director 
Sidney Olcott heightened the effect by 
securing many genuine Jewish actors from 
the theaters of the East side and taking 
many of his scenes among the seething 
crowds that infest the tenement district. * 

Victoria, Philadelphia 

RECORD — * * * a fast moving, engross- 
ing story of the romance between a child 
of Hester street and a rich young man 
interested in settlement work. * * * Jetta 
Goudal gives a satisfactory portrayal of the 
asi>iring young woman and Godfrey Tearle 
and Jose Ruben fill the male roles ade- 
quately. _ I [g 

"The Salvation Hunters"— United 
Artists — California, Los Angeles 

HERALD—* * * It is too sordid to be 
of much value as entertainment as a motion 
picture. * * * 

NEWS — * * * is as novel as it is un- 
usual. ♦ ♦ * 

RECORD—* * * Certainly it has great 
novelty, in its major object of presenting 
an idea rather than action. * * 

"Sandra"— 1st Nat'l. 
Strand, Minneapolis 

STAR — A colorful story of a woman with 
a dual personality, in which the public is 
introduced to scenes from Monte Carlo, 
London, Paris and other parts of the world, 
scenes which are lavishly presented. • ♦ » 

"So This Is Marriage"- Metro-Gold. 
Lyceum, Minneapolis 

STAR — * * * is lavishly produced, is an- 
other of the season's rather unsatisfactory 
triangle stories with Eleanor Boardman, 
Lew Cody and Conrad Nagel as the three 
ai'gles of the triangle. * * * 

TRIBUNE—* * * However common the 
plot, the photoplay is not without appeal; 
it is well produced and boasts of an ex- 
cellent cast. * * • 

"The Speed Spook"— East Coast 
Prod. — Strand, San Francisco 

(Week ending March 7) 
CALL AND POST—* * * The enchant- 
ed automobile in "The Speed Spook" is one 
of the weirdest things you ever saw. It 
tears around the countryside, and the race 
tracks, like a thing possessed, with Johnny 
Hines (in the role of a professional auto 
racer) in close pursuit. * * * 

CHRONICLE—* * * in which there are - 
love, politics, intrigue and excitement. * * * 
EXAMINER—* * * "The Speed Spook" 
is, to my" way of thinking, a very creditable 
comedy/ It is so good that if Harold 
Lloyd or Charley Chaplin were in the lead- 
ing role it would be called a knockout. 
* * » 

NEWS — * * * The picture is an exciting 
and comic portrayal of crooked politics and ' 
clever amateur detective work. * * * ,, 

"The Swan"— F. P.-L. 
Metro, Los Angeles 

(Week ending March 7) 

EXAMINER—* * * The picture is 
very mild adaptation of the original stage 
play. * * * 

HERALD—* * * While not particularly 
new in conception and plot, "The Swan" 
is what can be termed a good picture, well 
directed, entertaining and quite human. * • • 

NEWS — * * * Cortez does an exceptional 
piece of work in this offering. * * * 

RECORD—* * * Menjou, is the super] 
woman-chaser — and in his own way. ""Th 
Swan" gives him the opportunity to inject; 
a bit of slap-stick work that is superb 

"A Thief In Paradise"- 1st Nat'l 
Warfield, San Francisco ^ 

(Week ending March 7) 
BULLETIN—* * * The Fitzmaurice pic- 
ture is by far the best thing that director 
has done for a long while, although it 
seems at times that a better choice of 
leads could have been obtained- * * * 

CALL AND POST— * * * Whatever you 
like in pictures you'll find in "A Thief in 

Paradise " It has a little of everything. 

* * * 

CHRONICLE—* * * Colman does splen- 
did work as Blake, reminding one greatly 
of Lewis Stone in the quality of his act- 
ing, the finesse of his facial express-on. 
and the skill with which he accomplishes 
what he sets out to do. ♦ * ♦ 

EXAMINER— The production is a lavish 
one. Other unusual features are a polo 
game by two girls in bathing-suit uniforms 
and undersea combats between men and 

HERALD—* * * The makers of "A 
Thief in Paradise," * * * managed to get 
practically everything into it. There are 
romance, treachery, scenes of super-gilded 
luxury, a wedding, an attempted suicide, an'^ 
airplane and a happy ending. • * * 

NEWS — * * * rather an interesting story 
is unfolded. Two derelict pearl fishers 
fight beneath the waters of the China sea 
for a rare gem. * * * 

Sunday, March IS, 1925 




Tom Mix i)i 

"Riders Of The Purple 




Star Role provides him ^withulWs 

customary line of business' that in- 
cludes hold-ups, rescues, escapes 
and fights. Does all this in his 
I'sual fine style. 

Cast Good and all well suited. 

Mabel Ballin opposite Mix. Others 
Marion Nixon. Charles Le Moyne, 
Harold Cloodwin, little Dawn 
O'Dav, Wilfred Lucas and Warner 
Oland. k 

Type of "'Sto^y" . ;.V Western; from 
Zane lircy's nm-el of the sam* 
name. Back in 1918 Fox used this 
Zane Grey novel as ""a vehicle for 
William Farniim ar^tf presented it 
very much in the same fashion as he 
does here, even to the serial type of 
ending with the announcement that 
the setpiel will follow in "The Rain- 
bow Trail." This may not be a 
good thing because folks 'cbpie" in 
expecting a complete f^atiil'e ahd 
while the plot is more or less com- 
plete it leaves hero and the girl 
hemmed in in a secret valley with no 
apparent means of escape and to 
learn the outcome of- their plight 
you will have to see "The Rainbow 
Trail." You have to figure on book- 
ing l)f)th pictures if you show this 
one. Everyone knows pretty well 
what to expect of a Zane Grey 
western. "Riders of the Purple 
Sage" has the usual intrigue and 
contains the customary array of ac- 
tion and thrills phis' the inevitable 
romantic angle. Of course, this is 
all easy for Tom Mix and with him 
in the hero role the picture be- 
comes even more lively than that in 
which William Farnum played the 
hero. Lynn Reynolds has provided 
a first rate production, a fine lot 
of locations and., told the story 
smoothly and interestingly. 
?ox Office Angle.' .... Good western 
1 lit you had better take the ending 
mlo consideration. It won't do to 
iMol them by trying to get this by 
;. s a complete feature. It would 
li( well to explain that its sequel, 
■ The Rainbow Trail," is to follow. 
exploitation. . . .The book store tie-up 
^' ith Zane Grey novels is the appro- 
priate stunt again and of course 
Tom Mix's name as the hero of 
"Riders of the Purple Sage" should 
' a strong inducement, especially 
those who may have seen the 
i arfiSm picture and would care to 
iinl^' comparisons. You cart say 
■'at Mix does his stufif in the same 
' d reliable way. 
j>ireCtion. .■*,. . . Lynn Reynolds: good 
l.uthor Zane Grey 

IceJlaf-io Edfrid Bipgham 
ameraman Dan Clark 

I holography Good 

ocale tf .cwi- . . . . The West 

tngth .;. . , 5,578 feet 

"Too Many Kisses" 

I'(i)(i inoiitit 

Star Pleasing and delightful Us 

usual. Has a rollicking r61e that he 
does splendidly. Sure to strengthen 
his hold and will certainly thrill his 
female admirers. . < 

Cast. .•..■!. .I'rances Howard, stage pla/-" 
er selected for a prominent role in 
"The Swan," plays opposite Dix. 
She's beautiful and capable as well 
William Powell the Spanish villain. 
Others Frank Currier, Joe Burke, 
Albert Tavernier, Paul Panzer 
Harpo Marx. 

Type of Story Romantic comedy; 

^ from the story ".\ Maker of Ges- 
ttires" by John Monk Saunders. 
Richard Dix drew a gbod one this 
time. "Too Afany ' Kisses" is an- 
other "Manhattan" as far as enter- 
tainment goes. It is a lively 
spirited yarn- not new iiijauy sense, 
but bVistling with good comedy in- 
cident and then very nicely put to- 
gether by director Paul Sloane who 
has developed it smoothly and in- 
terestingly, , distributing the action 
and the laiiglis" evenly and keeping 
the tempo up all the way. Dix, as 
the woman-chasing young Gaylord. 
appears to have a whale of a good 
time and j'ou enjoy every minute of 
his performance. Frances Howard 
is a charming senorita and you can't 
blame Dick for doing a header when 
he sees her. He had been sent to 
Basque, a Spanish province, by a 
frightened parent who was anxious 
to save his son from .\merican gold 
diggers. But Basque isn't what it's 
cracked up to be and Dick soon 
finds himself in love with the beau- 
tiful senorita,- Yvonne. Her jealous 
suitor, Julio, iminediately starts 
making things hot for hero.. But 
Dick can't be downed and after a 
series of fights, captures and es- 
capes. Dick and Yvonne are headed 
for the minister and Dick's father 
arrives in thiie to give his blessing 
while Julio is glad to get out of the 
way of the fighting Americano., 
Box Office Angle First rate enter- 
tainment. You can coimt on pleas- 
ing them with Dix's latest. 

Exploitation You can make plenty 

of promises for a good picture that 
contains a pleasing romance, a lot 
of good laughs, action and every- 
thing that goes for an entertaining 
film. Play ud Dix's name and let 
them know about his new leading 
lady who is also appearing in the 
film version of the stage nlav, "The 
Swan." Run a trailer of the fight 
wherein Dick beats up the Spanish 
senor. It should sufely bring them 
baclc.^ -..'"^K 

Direction Paul Sloaner very good 

Author '...; John Monk Saunders 

Scenario Gerald Duffy 

Camera manT. .';'.".:.' .'T Hal Rosson 

Photography Good 

Locale „ New- York-ST)ain 

Length 5,759 feet 

"Lady Of The Night" 

I'rod.: lA)i(is B. Mayer — 
Dist. : Metro-Goldwyn 

As a Whole STORY A BIT 


Cast .\ornia Shearer featured in 

dual role. Makes a splendid distinc- 
tion between the demimonde and 
the society girl. Contrasting char- 
acterizations excellently done 
George K. Arthur, of "The .Salva- 
tion Hunters" fame, splendid as the 
small time dude and Malcolm Mc- 
Gregor a suitable, though not con- 
spicuous, hero. Others Fred Es- 
melton. Dale Fuller, Lew llarvey, 
Betty Morrisey. 

Type of Story Romantic drama. 

There isn't a great deal of strength 
in Adela Rogers St. John's story, 
nor a great amount of originality 
either, and yet it serves for rather 
an interesting picture, due chiefly, 
however, to Monte Bell's skillful 
manipulation of the material and 
the excellent dual performance of 
Norma Shearer, who has reached 
the "featured" stage in "Lady of 
the Night." -She really might have 
won the stellar title for her work 
is really sincere and her efforts 
wholly successful. George K. Ar- 
thur handles a semi-comedy role in 
fine style. He's one of those swag- 
ger dudes, the go-between of a band 
of crooks, whose apparent stupid- 
ity makes him an easy mark for his 
associates. *^ Hjs dumb love for 
Molly, a cabaret girl, furnishes 
many good laughs. 

Molly is in love with a young 
inventor, Dave, who in turn is 
in love with the daughter of a bank- 
er who has bought his patent. It hap- 
pens that Molly and the girl meet 
and learn that they are both in love 
with the same man. Molly turns 
out to be the finer of the two girls 
because she is willing to give up 
the man she loves to the other 
woman. Molly consoles herself with 
her old standby, Oscar, and they 
plan to leave town and reforin. 

Box Office Angle Likely to satisfy 

an average audience. Holds the at- 
tention nicely and with its rather 
good smattering of laughs should 
keep them sufficiently interested. 

Exploitation Get them interested 

in Norma Shearer by displaying 
stills showing her as Molly, the 
cabaret girl, and as Florence, the 
society girl. A trailer of this con- 
trast will also serve to get them in 
Catchlines can be used to give them 
a sufficient idea of the story and you 
might make some promises for the 
comedy contributed by George K. 
-Arthur, also mentioning his splen- 
did work in "The Salvation Himt- 
ers." a recent picture which gath- 
ered much favorable comment. 

Direction Monte Bell; shows much 

good judgment. 

Author Adela Rogers St. John 

Scenario...., ..^..^,..,...\\\ce D. G. Miller 

Cameraman".'!^.'.' Andre Barlatier 

Photography Good 

Locale New York 

Length 5,419 feet 

DoKjjhis MacLvun in 

"Introduce Me" 

Axsociated Exhibitorn 
As a Whole DOUGLAS MAC- 
Star. ... Inimitably funny and has in 
"Introduce Me" one of the best 
roles he's had in some time. Keeps 
his audience amused all the way 

Cast Anne Cornwall looks like a 

"comer," ii she hasn't already ar- 
rived. A pleasing ingenue and a 
good looker too. Robert Ober, a 
slick practical joker who turns the 
tables on his friend, Jimmic, played 
by MacLean. Others E. J. Rat- 
cliffe. Wade Boteler, Lee Shumway. 

Type of Story Comedy. Wade 

Ijoteler and Raymond Cannon 
wrote this one for Doug. Maybe 
they did get their idea from one or 
two other earlier comedy releases 
but it doesn't matter very much 
wherein "Introduce Me" had its 
conception for it's good on its own 
account and sure to delight folks 
everywhere it is shown. Doug is 
at his best as the tireless wooer who 
wants an introduction to a certain 
miss so badly that he even risks his 
neck on the Alps. But this is a bit 
previous. There are a lot of laugh- 
able situations that precede Doug's 
juggling on Switzerland's famed 
peaks. And they're a lot of good 
laughs. The only objection is that 
the majority will have heard that 
the riotous comedy in "Introduce 
Me" comes with Doug climbing the 
Alps and director George Crone de- 
lays a trifle too long before getting 
to this. It's intended for suspense, 
no doubt, but it gets you a bit peev- 
ish waiting for what you know is 
the big laugh. This laugh and thrill 
combination is sure-fire comedy and 
the climax of "Introduce Me" is 
well stocked with this sort of busi- 
ness. But the picture, all the way, 
has its laughs well distributed. It's 
a sure cure for the blues — no dis- 
counting that. 

Box Office Angle .Should do a 

great business. Where you know 
you can clean u]) on a sure-fire com- 
edy you had better send your order 
in early for "Introduce Me." 

Exploitation .... The only thing you 
have to do is to run a trailer show- 
ing one of Doug's laugh and thrill 
performances where he's trying to 
live up to the wished-on-him repu- 
tation of an expert mountain 
climber. You can make promises 
for MacLean's latest and count on 
filling your house with satisfied 
Direction .... George J. Crone; first 

Authors Raymond Cannon and 

Wade Boteler. 

Scenario The same 

Crmeramen. . . . Jack MacKenzie and 
Paul Perry. 

Photography Good 

Locale Switzerland 

Length 6,710 feet 

and the 

A Frank E. Woods * 

special production 

Directed by 


Produced by 


Here is a powerful, red-blooded production 
that contains all the elements that make for 
supreme entertainment. Comedy, drama and 
pathos are skillfully blended in this great story 
from the pen of Peter B. Kyne, one of Amer- 
ica's foremost authors. It's a "western" with 
an amazing new twist. The story deals with 
a beautiful dance hall girl and a good bad man, 
and is replete with high adventure and glo- 
rious romance. A brilliant cast is headed by 
Mabel Ballin, Forrest Stanley and Russell 
Simpson. You can swell your box-office re- 
ceipts with this one. 

Released by 

G>roducm distributing 

J XUnpomtiort ^ 



Foreign Distributor: Wm. Vogel Distributing Corp. 

Member of Motion Picture Producers and Distributors of America. Inc.— Will H. Hays. President 


feter B. 








Barbara La Marr and Conway 
Tearle in 

"Heart of a Siren" 

Producer: Saivyer-Lnbin 
Distyibutor: First National 



Stars Conway Tearle conies in 

for stellar honors but it's really Bar- 
bara's picture — first to last. Tearle 
is the one whose fine, clean love is 
the means of changing the volup- 
tuous Barbara from a wily siren to 
a bungalow bride. 

Cast. . . .Clifton Webb a clever troup- 
er whose occasional comedy stunts 
are welcome. Harry Morey and 
Paul Doucet two of the siren's 
suitors and others William Ricciar- 
di, Florence Billings, Ben Finney. 

Type of Story ....Romantic drama; 
from William Hurlburt's stage play, 
"Hail and Farewell." They'll prob- 
ably make money with "Heart of 
the Siren" provided it gets by the 
censors. It's a very obvious tale 
about a woman whose reputation 
isn't even doubtful. It's sure. For 
this reason, and for the continual 
decolette of Barbara La Marr, it's 
going to worry the scissor wield- 
ers. Where it does get by you can 
figure a big business. Naturally 
the exhibitor that caters to family 
trade can't attempt it but for the 
other crowd it's sure-fire. Phil 
Rosen has supplied a production a 
la De Mille. It surrounds Barbara 
with a lot of lavishness and gives 
you a surprising idea of the luxury 
of such a lady. It's all pretty much 
exaggerated. Occasional comedy 
touches are indeed welcome and 
had the entire idea been bandied 
more in a farcical manner there 
might have l^een a better excuse 
for the picture. The yarn concerns 
tbc notorious Isabella, a typical 
"hand-me-down" among men who 
is of the wiser class of eas3'-livcrs 
who manage to get without giving 
— if you'll believe it. But a real 
good he-man falls in love with Isa- 
bella. At first she only tempts him 
but then she falls too. She turns 
"good" and hero returns just in 
time to save her from poison when 
she thinks she has lost him. 

Box Office Angle No question 

about the success of a sex angle 
picture if your crowd is right for 
it. Oflierwise it's decidedly taboo 

Exploitation There's no mincins' 

facts in "Heart of a .Siren." It's 
a plain story about a woman who 
doesn't hanker for the marriage 
bond. You know best what talk- 
ing you can do and what you can't 
do. You have the names of well 
known players, a rather obvious 
title to work with and a lavish pro- 

. duction to talk about. But you'll 
liav<' to m;)ke your own decision. 

Direction. .. .Phil Rosen; fair; good 
on production. 

Author Wm. Hurlburt 

Scenario Frederic and Fanny 


Cameraman R. J. Bcrgquist 

Photography Good 

Locale France 

Length 6,700 feet 



Sunday, March 15, 1925 

"The Swan" 


Cast .\dolphe Menjou in another 

of his clever portrayals, this time a 
scapegrace Prince with a sense of 
humor. Gives his usual excellent 
and interesting performance. Fran- 
ces Howard beautiful but a bit too 
passive Princess. Helen Lee 
Worthing is an attractive addition 
who adds a touch of life as 
the flirtatious lady-in-waiting. Ri- 
cardo Cortez the handsome hero- 
tutor. Others Ida Waterman, Clare 
P^ams, Mikhal Vavitch and some 
other players whose names are 
wholly unfamiliar. 
Type of Story Romance in his- 
torical court setting; adapted from 
the Molnar stage play. There isn't 
much need nor use in comparing 
the picture with the play. The vast 
majority of people who will see the 
picture will not have seen the play 
and any difference or variations 
won't matter. What they'll see will 
be a very lavish, expensive produc- 
tion wherein the Famous Players 
scenic artists have gone to no end 
of trouble to provide a fitting set- 
ting for "The Swan." There are 
unlimited spacious ballrooms, im- 
mense palatial rooms fitting a 
royal home and the furnishings are 
all in keeping with the period. 
Dimitri Buchowetski gives you a 
complete idea of court etiquette and 
order. His usual skill is displayed 
throughout. He brings out riiuch 
subtle humor that helps not a little 
to build up a slender romance that 
isn't blessed with many really good 
situations. Young Prince Albert 
isn't enthused over his engagement 
to Princess Alexandra. Nor is she 
for she loves the tutor. Dr. Walter. 
The latter is injured in a duel where 
he defends her honor. At this time 
she admits her love and without 
much further ado the old Dowager's 
consent is won and Alexandra is al- 
lowed to marry the man of her 
choice while Albert continues to 
amuse himself with the ladies-in- 

Box Office Angle Where they 

like a fine production and an array 
of splendid, lavish settings vou can 
count on pleasing them with "The 

Exploitation A pleasing court 

romance, though rather frail, will 
appeal to the romance lovers and 
Ruchowetski's splendid handling of 
it plus Adolphe Meniou's efifective 
hvmiorous touches will get this by 
with a fair maiority. Talk about a 
scapegrace Prince who would 
rather hobnob with a lady-in-wait- 
ing than be engaged to a Princess. 

Direction Dimitri Buchowetski, 


Author Fercnc Molnar 

Scenario Dimitri Buchowetski 

Cameraman Alvin Wvckoff 

Photography Verv good 

Locale Europe 

Length 5,889 feet 

"Love's Bargain" 

Film Booking Offices 
As a Whole... SAME OLD BAR- 

Cast. . .Miss Daw pleasing and pretty 
but this isn't the sort of role that 
fits her best. She's not a suitable 
type for the role of a stage-struck 
girl who would marry merely to get 
the fame she desired. Clive Brook 
has had better things to do than 
this also. Juliette Compton an at- 
tractive vamp. Photographs very 
well. Others, English players, not 
known here. 

Type of Story. .. .Domestic drama 
That age-old formula wherein the 
theatrical producer makes a star of 
a girl who couln't reach the desired 
stage of fame without his influence 
is again the basis of a plot that is as 
old as they come. The only pos- 
sible difiference is that in this case 
the producer marries the girl, 
knowing she does not love him, but 
hoping that eventually he will win 
her love. And all the while there's 
a lover watching the performance 
and sacrificing his own love for the 
girl that she may attain her heart's 
desire — to be a famous star. Mar- 
jorie Daw is the little dancer who 
could get no further than a cheap 
Parisian cafe until she was intro- 
duced to a big producer, Clive 
Brook! It happens that the pro- 
ducer falls in love with her and 
upon his marriage informs his 
mistress that all is over between 
them. ..Jealousy prompts her to in- 
augurate a detailed scheme to sep- 
arate the two. Through a series 
of unconvincing and especially con- 
venient stunts she finally succeeds 
in persuadine the producer that his 
wife is unfaithful. Her plan works 
to the extent of parting the two 
but it fails in that she does not win 
back her own place in the producer's 
afTections. There's not a verv well- 
sustained interest here and the situ- 
ations are all so familiar and been 
used so manv times that it is dif- 
ficult to work up much enthusiasm 
over the affairs of the young hero- 
ine. Marjorie Daw is pleasing and 
ii'.av- help offset the poor story but 
it is a nuestion whether even she 
can do this. 

Box Office Angle Mediocre film. 

Story is weak but Marjorie Dav/. 
Clive Brook and some pretty nuaint 
shots in this Fnglish-made picture 
niav give it a fair chance. 

Exploitation Not very much for 

■'•nu to talk about imless you can 
fiirure on e-ettincr it over on the 
strength of Mariorie Daw's annear- 
= nre and nerfornumce No other 
known plavfTs altlT^ugb thev mav 
become familiar with Clive Brook 
ivho has appeared in several films 

Direction Burton George; fair 

Author Not credited 

Scenario Not credited 

C.imeraman Bert Cann 

Photography Not the best 

T-ocalf France 

Length About 5,800 feet 

"Dangerous Innocence" 

Universa l-Je ivel 



Cast...... Laura La Plante pleasing 

heroine who determines to win a 
certain young man aboard ship even 
though he isn't a very willing vic- 
tim. Eugene' O'Brien the captured 
one. His usual good looking self., 
Jean Hersholt 'gives a very distinc- 
tive performance. A very capable' 
actor who is steadily coming into 
prominence and deserves it. 

Type of Story. .. .Love story based 
on Pamela Wynne's novel, "Ann's 
An Idiot." On the whole there 
isn't very much that's new in "Dan- 
gerous Innocence" but given an in- 
teresting background and a convinc- 
ing cast it gets along nicely and is 
usually interesting. With Laura La 
Plante as the innocent young thing 
and Eugene O'Brien as the good 
looking lover you can readily under- 
stand why it should come through 
lather well. Plus this you have the 
atmosphere aboard an ocean liner 
to help provide an interest. There 
are plenty of good shots and the 
activities aboard the vessel are very 
realistically pictured. The novel had 
a good sale and no doubt the pic- 
turization will be looked forward to. 
Ann isn't an idiot at all. When she 
sees the man she wants she goes 
right after him, studies the ways and 
means of capturing a male and fol- 
lows instructions explicitly. Tony 
Seymour would have been a willing 
victim if the recollection of having 
loved Ann's mother wasn't so fresh 
in his memory. Once he finds out 
who Ann is he tries to avoid her 
l)ut without success. A compro- 
mising situation compels him to of- 
fer himself in marriage to Ann. She 
accepts but her mother objects. 
Then, from the jealous Gilchrist — 
the source of the story's comedy — 
she learns that Tony was only be- 
ing chivalrous when he proposed. 
Meantime Tony has really grown to 
love Ann. They part but all the 
ruffles are eventually ironed out and 
Tony and Ann are headed for their 
original destination — the altar. 
Box Office Angle Pleasing rom- 
ance but they could have sus- 
tained the interest much better if 
they hadn't stretched it out to seven 

Exploitation .... Let them know it's an 
adaptation of the novel, "Ann's An 
Idiot." Say that Laura La Plante is 
Ann and Eugene O'Brien is hero 
Tony. The usual trailer, stills and 
catchlines can be used to advantage 
and you might make a point of the 
methods a girl employs when she 
sets out "to get her man," referring 
to the Mounted Police slogan and 
saying that it is also the slogan of 
the fair sex — "Get Your Man." 

Direction Wm. A. Seiter; good but 

wastes footage. 

Author Pamela Wynne 

Scenario Lewis Milestone 

Cameramen Merrit Gerstad — 

Richard Fryer. 

Photography Good 

Locale Aboard ship — Bonibav 

Length 6,759 feet 


Junday, March 15, 1925 





Tom Moore and Edith Roberts in 

"On Thin Ice" 

W'liDier Bros. 
<; a Whole . PLEASING CROOK 

ar....A iniyhty likeable coiiibiiia- 
tion. Moore his* usual jovial self 
and especially interesting in this 
.sort of role and one that he does 
particularly well. Edith Roberts a 
pretty heroine and they'll like her 
real well also. 

;,st William Russell better suited 

here than when he was starred as 
the goody good hero. Makes a first 
rate gang leader who finally turns 
^ood. Theodore \'on F.ltz in minor 
ipart, also Wilfred North. 

i'pe of Story. . . .Crook story; based 
in "The Dear Defender" by Alice 
Ross Clover. Here's an entertain- 
ing picture that can't fail to send 
'hem out contented. It has a happy 
::ombination of action, suspense, 
iieart interest, romance and Mai St. 
;. lair, director, has put them to- 
■Tether in nice shape. Tom Moore, 
••'.dith Roberts and William Russell, 
he three principal characters, do 
rest. And the result is a good 
uur's entertainment. There's 

'lenty of good subtle humor that 
pceds it along merrily and even if 
ou may sort of figure it out a bit 
id, the interest isn't spoiled and 
re with it to the end. Tom 
•re's own line of humor domin- 
- and St. Clair has injected some 
touches that are prominent 
The cabaret scene in which 
'>u|>le do a Bowery dance is a 
(1 laugii. The dance is one of 
,ic funniest things in the film. The 
'lory c<incerns the plight of Rose 
■•f who is accused of having 
on money belonging to a liank. 
real crooks also believe she has 
money and one. Chuck White, 
'ends to be her long lost brother 
rder to get a "line" on the miss- 
cash. Instead Chuck falls in 
c with her, finally reforms and 
? straight. Eventually Rose is 
red when the dying gang leader 
■ises the real thief, a bank of- 

OiSce Angle First rate at- 

;ion. Siiould suit your box office 
'Is nicely and send \our patrons 
thoroughly well satisfied. 

' jitation You can ])romisc a 

ising entertainment with a good 

-'. an interesting story with a 

■ ■\ combination of audience ap- 

1 angles. Let them know tiiat 

m Moore anfl Edith Roberts are 

nighty interesting couple and the 

I is a catchy one that could be 

rked up nicely with eye-catching 

es and teaser ads. ShcTuId be 

■)rth your while getting them in. 

iction. . . .Mai St. Clair; very good 

iior Alice Ross Clover 

ario Darryl Frances Zanuck 

! eraman Ryron Haskins 

l^ ography Good 

c ,le City farm 

2Cth 7,046 feet 

Evelyn Brent in 

"Midnight Molly" 

Frod.: Gothic Pictures — 
Dist.: Film Booking Offices 



Star Easily able to put tliis one 

over in dual role that provides her 
with some fine opportunities which 
she handles very well. 

Cast Bruce Gordon suitable bin 

sul)or(linate to Miss Brent and John 
Uillon the usual bullying detective 
Others John (iougli and Leon 

Type of Story Crook dram.i. Eve 

l\n Brent makes a thoroughly clever 
and convincing cinema crook. She's 
becoming well actjuainted with the 
ways and means of a "lady Rattles" 
tiirough her recent vehicles. Her 
latest is a dual role wherein she 
plays both the notorious "Midnigbl 
Molly" and the wife of a candidati 
for mayor. Her good work and 
contrasting characterizations pro 
vide the chief interest and help not 
a little to cover up some absurd! 
ti.s in logic and common sense 
Lloyd Ingraham's direction is sat- 
isfactory also. He manages to sus 
t; in the interest nicely. The plot 
deals with the efforts of Warren to 
sicure the candidacy for mayor in 
his city. His opponents are eager 
for a scandal to spoil Warren's 
chances. When his wife runs away 
with her lover. Warren's enemies 
believe they have sufficient cause to 
kill W'arren as a candidate. Mid- 
n'glit Molly, who is the image o) 
Warren's wife, is injured and 
brought to Warren's home. To lieli 
him >lie .-igrees to jiose as Mrs. War- 
ren. Through her efTorts Warren i? 
about to receive the nomination but 
a detective who has been on her 
trail threatens to disclose her true 
identity. How Molly forces tlu 
real Mrs. Warren to save Ir r bus 
band is followed by Mrs Warren'; 
death in an auto accidmt and 
Molly's happiness with the man she 
b; s grown to love. 

Box Office Angle Crook story 

made interesting by Evelyf 
Brent's ''ual role performance 
Should please. 

Exploitation Here's a title that 

may get their at'ention if you give 
it a little unusual prominence. You 
might use throwavvays containing r 
picture of Evelyn Brent :\nd the linr 
"Meet _ 'Midnight Molly' at the 
blank theater on (show date). " 
Vou might strive to intere t them 
in this star. She's coming along 
consistently and might i)c well 
worth boosting. 

Direction Lloyd Ingrahani; suit 


Author Fred Myton 

Scenario Fred Myton 

Cameraman Silvano Balboni 

Art Director Frank Ormston 

Photography Good 

Locale City 

Length 5.400 feet 

Edintnid Lone in 

"Champion of Lost Causes" 

Asa Whole MURDER MYS- 

Star Does \ery nice 

venturous novelist. 

h as llie ad- 

Cast ICdmund Lowe and Barbara 

Bedford an attractive couple. Miss 
Bedford sweet and pretty carries 
her part very capably. Walter Mc- 
(Irail also adequate as the villain 
who carries a dual role. Others in- 
clude .-Mee I'rancis and lack Mc- 

Type of Story... M\stery surrounding 
a murder, of which the girl's fallur 
u wrongly accused, forms the basic 
I)lot of "Champion of Lost Causes." 
l-'.vidently, Loring, the novelist 
htro, is the "champion," but this is 
the only lost cause we see him work 
at M any rate be manages to 
ccnne out of the very involved plot 
triumphantly, after risking his own 
own life to clear the innocent man 
and mcidentally winning the love 
of his daughter. He saves her from 
m;irrying the villain, tot), as per 

Much of the charm the picture 
contains is <lue to the work of Ed- 
mund Lowe and Barbara Bedford 
^< ho kec]} the love interest going. 
The villain is never taken very 
seriouslv. and even bis confession 
at the finish is only rather hurried- 
ly passed over so that hero and the 
girl can come to the ultimate clinch. 
Joseph Wilbur is shot in Peter 
Charles' home by Zanten who is 
concealed in a closet, as he is about 
to tell Charles something about 
Dick S'terling, to whom Beatrice 
Charles is engaged. Loring, a 
novelist has followed Wilber to 
Ch.irles' home, and comes in as he 
is shot. Charles is held for the 
nnirder. Loring falls in love with 
Beatrice and endeavors to clear her 
father, which he eventually does 
•Mid also proves that Sterling and 
Zrntcn ;ire the same person. 

Box Office Angle Where mystery 

s'"r:(s .ipneal. this shouldn't hav( 
1' n b li-'.uble in getting over. 

"•■i^iri'-pt'on Play up the cast 

'•: r.iculrr'v the work of Edmund 
T ^...n ,-.nd Barbara Bedford Yor 
b-i'l l>"tter give them an idea of 
'• li.-'t 't's I'll abnnt Iiecaiise the title 
'"o-^sn't give much of an idea that 
'■''s a mystery story. Run a trailer 
s'^ou-ino' th" fight between Lowe 
■ lid M'-Grail. or the seciuence ir 
which the girl tries to throw the 
gun into the lake. 

1'rection Chester F.mniil; satis 

factory on tlie whole 

Author Max Brand 

Sccnar'o .... By Thomas Dixon, Jr 

Crmeraman Ernest Palmer 

Photography. .. .Good; night cxter- 
' teriors excellent. 

iocale •• City 

Length 5,115 feel 

"The Boomerang" 

//. /'. Schiilbcru 

As a Whole STAGE PLAY 

Cast. . . .Anita .Stewart stages a come- 
back as the nurse and Bert Lytell, 
the psycho-analyst doctor, makes 
tlie most of his role. Others are 
Mary McMlister. Ned Sparks, Ld 
niund Carew, Philo McCollough 
and Winter Hall. 

Type of Story Farce comedy 

adapted from David Belasco's stagi 
l)lay. There have been far mori 
amusing pictures than "The Boom 
erang" and it doesn't seem to be 
any body's fault that this one isn't 
better. The stage play had a good 
run and was called a success but it 
hasn't come through as a good film 
ciiiefly because there wasn't enough 
to it for a feature picture and in 
spite of Gasnier's good efforts it 
doesn't stand up under the strain. 
The idea of a young doctor giving 
up his practice to indulge in a fake 
; heme of psycho-analysis that will 
bring him more patients than his 
regular profession, gets the piece 
off to an interesting start but with 
the introduction of his various 
"cases" the interest begins to lag 
and with no very new angles com- 
ing in it drifts along to a slow con- 
clusion. The doctor's attendant, a 
nurse, takes the job merely to study 
bis methods and when she finds 
herself falling in love with the doc- 
tor she starts practicing his own 
theories upon him in order to make 
him realize that she loves him. It 
ballpens that the girl is being sought 
liy an uncle who consults a clair- 
voyant as a means of locating her. 
Dc Witt, another schemer who 
learns that the nurse is an heiress, 
plans to marry her himself. The 
plot winds around to a general kid- 
napping affair with all hands trying 
to make off with the nurse-heiress 
but it finishes up with the clinch be- 
tween the doctor and nurse. "The 
Boomerang" becomes a complicated 
and somewhat incoherent affair in 
the latter reels and not at all easy 
to follow. 

Box Office Angle Fair number. 

Cutting would help a lot to make it 
more interesting. Far too long, in 
its present state, for the amount of 
Exploitation. . . . Names of players and 
title may be used to attract atten- 
t'on but you might see the film 
yourself to judge what yon can say 
;:l oit the storv and its entertain 
n:ent value. They may be inter 
osted in the anpearance of Anita 
Stewart. Distribution of toy boom- 
erangs will be a good advcrtisiin' 

D'rection Gasnier; all right i.,. 

uses too much footage. 

Author Winchell Smith and 

Victor Mapes. 

Scenario John Goodrich 

Cameraman Tns. Goodricii 

Photograph: f^oo*' 

Locale City 

Length 6,714 feet 






Sunday, March 15, 1925 

Newspaper Opinions 

"The Denial" 
Metro-Goldwyn — Capitol 

AMERICAN—* * * Even in the experi- 
enced hands of that capable director, Hobart 
Henley. "The Denial'' cannot rise above the 
weakness of the story and the obvious effort 
of Agiies Christine Johnston, the scenarist, 
to add all the movie drama possible. 

BULLETIN—* * * The situations are 
handled logically and simply. * * * 

DAILY MIRROR—* * * This is heavy, 
slow -moving drama of a by -gone age, saved 
from mediocrity only by the deft direction of 
Hobart Henley. * * * 

An excellent cast goes to waste in this la- 
borious and unsympathetic drama in such 
playe s as William Haines, Lucille Ricksen, 
Bert Roach and Robert Agnew. * * * 

DAILY NEWS—* * * Truly quite a 

charming picture. The scenes from the days 

when our mothers and fathers swanked about 

as the yomiger set are especially well done. 
» * * 

EVENING JOURNAL—* ♦ * The scenes 
of the Spanish-American period are interest- 
ingly reproduced, but the picture resembles 
the title of the stage play from which it was 
adapted — "The Square Peg." * * * 

EVENING WORLD— It is almost a sure 
bet that the members of any audience will be 
highly entertained by a film which takes 
them back to the Spanish American War days 
and shows them the laughable difference be- 
tween the styles and modes of living in those 
days as comnared to our own. Hobart Hen- 
ley's "The Denial," * * * does this, and it 
provides charming entertainment. ♦ * * 

* * * Emily Fitzroy. who portrays the un- 
bending mother, gives the best character de- 
lineation in the picture. * * * Throughout 
the whole picture the hand of Hobart Hen- 
ley was obvious, and this insured good en- 

HERALD-TRTRUNE— ♦ • ♦ If everyone 
wasn't always yelling about constructive 
criticism we should not say another word 
about "The Denial." But a critic who says 
a picture is terrible has to go on and prove 
it or else be accused of being a destructive 
critic. So "The Denial" might have been 
called adult entertainment in those days when 
people marveled at pictures because they 
moved. But the di'ection and the comedy 
and. in fact, everytlrng connected with it 
are almost antique enough to he interesting 
But not quite, we hasten to add. "The 
Denial" is an affront. The titles are pathetic, 
the acting is overdone, the situations are 
forced, the comedy is strained. * * * 


picture struck this reviewer as being one of 
an exact audience type, an interesting story, 
strong delineation of character on the part of 
Claire Windsor and Emily Fitzroy, altogether 
possible situations and a production quite 
worth seeing. * * * 

POST— "The Denial," * * * seems a better 
title than the original, "The Square Peg." 
But that's about the best thing that can be 
said for it. 

Not that Hobart Henley, * * * hasn't done 
a pretty good piece of work with it. He has 
recreated the atmosphere of the late nineties 
skillfully and, in many instances, effectively 
and the story and the actors are handled 
about as well as any one could handle such 
a story and such a group of misfits. But of 
all examples of irritating stories and wooden 
acting. "The Denial" is supreme. ♦ • * 

SU-"*^ — * * * We heartily recommend "The 
Denial" both as an entertainment and as a 
worthy film. 

TELEGRAM—* * * It is not a particular- 
ly pretentious story, for nothing unusual or 
grand hai>]iens — in fact, it might be any- 
body's family album. Yet it has been pro- 
duced by Henley and played by the cast with 
an imderstanding, natural spirit that makes it 
continually apiiealing, and caused the baclger- 
cd husband, when he finally defies his wife's 
authority, to evoke a splatter of applause 
from the audience. * * * Some of the re- 
lentless grimness of the original i)lay by 
Lewis Beach, ".\ .Square Peg," from which 
the picture was taken, has been hushed with a 
velvet hand. 

Claire Windsor looks a little too ohi and 
sophisticated for the young girl sequence and 
a little too voung for the middle ageil inci- 
dents. * * * 

TIME.S — Hobart Henley has not dis- 
tinguished himself by his prodction, "The 

WORLD— In filming Rex Beach's little 
drama * * • the point has been lost almost 
entirely, and still the picture comes out fairly 
well. * * » 

"The Goose Hangs High" — Famous 

(Following are additional excerpts 
from local newspapers on "The 
Goose Hangs High", now playing the 
AMERICAN — * * * Is not a big achieve- 
ment, pictorially speaking, but it is a nice 
wholesome picture without any serious 
strain on the mentality and without any 
effort to get itself put into a class of great 
artistic accomplishments. 

DAILY NEWS— Jimmy Cruze has rung 
the bell again. This man is really a Booth 
Tarkington of the screen. * ♦ • He can 
take an American family and depict them 
so vividly that it leaves you with nothing 
but sincere admiration. It's sort of idealis- 
tic realism. * * * 

Cruze has made a delightful entertainment. 
* * * 

* * * There's not much of a plot — just an 
episode of daily family life — but it is under- 
standingly and entertaingly handled and up- 
holds the great American family as an in- 

EVENING WORLD— For sheer sim- 
plicity of narrative and deftness of direc- 
tion. "The Goose Hangs High" * * * is 
very nearly a perfect picture. Here is a 
picture which strives neither for the spec- 
tacular, nor for the usual sex appeal — it is 
simply a straightforward tale of the average 
American home — and yet it is one of the 
niost charming and deeply poignant pictures 
that has come to Broadway in weeks. 

GRAPHIC—* * * The picture should 
please the censors as well as the audiences, 
for it is a clean, wholesome story of the 
great American family life as it is lived by 
the millions who don't get into the front 
page newspapers, 

SUN— * * * Too much of Rex Beach's 
"action" has been told by sub-titles and not 
enough by photography. 

This makes for occasional dull interludes, 
but these can be pardoned in the view of the 
excellence of the production, which was di- 
rected by James Cruze, peer of native di- 
rectors. He spreads out the "homey" at- 
mosphere of Beach's middle Western house- 
hold with as capable a hand as could be 
found in a row of Hollywood. * * * 

TELEGRAM— "The Goose Hangs High" 
is an amiably ambling little comedy * * * 
exhaling the same atmosphere of reality, 
same aroma of the parlor sofa. ♦ ♦ ♦ 

TIMES—** * The subtitles are inform- 
ing and at times amusing. It is a picture 
which is bound to have strong appeal, as 
ther- is nothing extravagant about the 
settings and the action is plausible. It is 
also quite unusual to see a production in 
which the action covers less than 48 hours. 

"Introduce Me" — Associated Ex- 
hibitors — Mark Strand 

.XMKRICAN— * * * I really enjoyed 
Douglas MacLean and his latest comedy. 
It seemed to have a lot of pep and to be 
different from the usual run of pictures 

BULLETIN—* * * It is very good fun: 
through it a'l MacLean never loses his in- 
fectious E'rin. It makes a fine picture, for 
thrills and laughter go hand in hand. * * * 

DAILY MIRROR— For that tired, blue 
feeling drop into the Mark Strand any day 
this week and laugh at Douglas Macl-ean 
doing the dumb-bell act in "Introduce Me." 
a snappy comedy that effervesces and bub- 
bles merrily to a thrilly climax. ♦ * * 

DAILY NEWS — If you have that springy 
feeling, "Introduce Me" will just fit in with 
vour mood. It's as nice as a day off. It 
has Doug MacLean in one of those swift- 
'olling films like "The Hottentot.'' His 
ingratiating manner that asks you to please 
laugh. And you do. 

EVENING JOURNAT,— ♦ • * the clever 
gags and sub-titles supply the picture with 
continuous action and laughs, MacLean's 
an excellent comedian, Robert Ober. as his 
friend, is delightful, the various types are 
well chosen, and as far as the Swiss settings 
a'e concerned, thev do everything but yodel 

EVENING WORLD— The story travels 
along well-trod lines, but it is handled in 
such a manner that it is thoroughly enjoy- 
able. ,'\nd it carries MacLean well on the 
road to the pedestal he undoubtedly is 
destined for. 

In places the story of "Introduce Me" 
falls down a trifle, but perilous thrills and 
comical gags are injected into these spots, 
thereby preserving a certain balance. But it 
may bo said that some of these thrilU are 

hair-raising in the extreme, and what makes 
them more moving is the fact that all the 
time they have an underlying note of 

MacLean knows the value of the serious 
vein in comedy, and he uses his knowledge 
in this picture. * * * 

GRAPHIC—* * * "Introduce Me" is too 
good to miss. * * * 

Lean's "Introduce Me" is one of the best 
comedies we ever saw. * * * 

iSIacLean is such an utterly refreshing 
comedian and possesses as one of the fortes 
of his equipment such a high comic sense 
of disaster, that his appearance on the 
screen is the cue for real fun no matter 
what the vehicle. "Introduce Me," • * * 
displays this fine comedian in a setting that 
is not particularly worthy of his talents. 

In general outlines it comes too close to 
"The Hottentot" and "Going Up" to im- 
press us either with originality or to keep 
us in suspense. * * * 

POST—* * * The story has moments 
whe 1 its thorough absurdity makes it highly 
amusing, as when the climber, falling down 
a cliff, starts an avalanche which rolls him 
up in a huge snowball, which, like the 
famous mountain goats, bounds from pre- 
cipice to precipice. Aside from this sequence 
and a few odd titters lurking here and there, 
the film is pretty average and decidedly 
reminiscent stuff. * * * 

SUN — * * * Before the mountain climb- 
ing interlude in "Introduce Me" is reached, 

* * * MacLean is given the opportunity to 
go through the paces of polite comedy. 

TELEGRAM—* * * Anne Cornwall helps 
lo make the picture very palatable enter- 
taimnent, although at times it is almost 
as obvious as the mountains. But the gags 
have been very cannily built up. and there 
is incessant enjoyment to be derived from 
the sight of MacLean clawing and sprawl- 
ing over the land made hallowed by milk 

TfMES— * * * While the subtitles are 
quite witty, the scenic effects could have 
been improved upon, as much of the moun- 
tain climbing is done on settings that are 
hardly realistic. However, the film is 
worth while seeing if only for the glimpse 

of the hero when he confronts the bear 

# * ♦ 

WORLD—* * * Probably the episodes 
calculated to bring forth most of the laugh- 
ter are those showing MacLean in Switzer- 
land in the role of an imposter trying to 
develop overnight into a professional moun- 
tain climber. By a farcical device he is 
seen assuming this perilous role for the 
sake of a pretty girl's hand. * * • 

"The Isle of Vanishing Men"— Her- 
man Garfield — State Rights — 

AMERICAN—* * * a most interesting 
feature. It is by that intrepid explorer W. 
F. Alder, who gives us a most entertaining 
pictorial sketch of a lost race. If you 
have not met the Kia Kia cannibals in 
your travels in fiction or on the stage you 
can learn a lot about them from Mr. Alder's 

BULLETIN—* * * "The Isle of Vanish- 
ing Men" is one of the most fascinating 
travel pictures we have seen. * * * 

DAILY MIRROR—* * * an intimate 
and highly interesting presentation of the 
fast disappearing race of Kia Kia cannibals, 
filmed by W. F. Alder at great personal 
danger. We were enthralled by it. 

DAILY NEWS—* * * a novel, though 
rather horrible feature. The Kia Kias, a 
decaying race, are shown in some of their 
native dances and festivals. The eerie 
dances, crazy forms of self adornment and 
bestial cruelty quite eclipse any beauty of 
the still tropical lands. Remarkable but 

Kia is shown in his native haunts, and the 
result is astonishing. They're weird look- 
ing savages, and Alder has brought back a 
complete record of their home life, religious 
festivities, meals, costumes and surround- 
ings. It's an interesting narrative and, in 
the interest of posterity, instructive. 

EVENING WORLD—* * * is fully 
worth the price of admission. * • • "The 
Isle of Vanishing Men," ♦ ♦ * is an in- 
timate picturization of the fast disappearing 
tribe of Kia Kia cannibals of Dutch New 

GRAPHIC—* * * This is a photographic 
record of the wild orgies and almost unbe- 
lievable practices of the Kia ,Kia cannibals. 

a tribe of man-eaters who, accordmg to 
statistics, will perish from the earth within 
the next decade. The picturization of their 
strange mode of life alone is worth the 
price of admission. * » • ^, ^ , 

HERALD-TRIBUNE—* * * "The Isle 
of Vanishing Men," * * * is well worth 
seeing. * * * 

Isle of Vanishing Men," * * * is quite re- 
freshing. * * * The camera shots are ex- 
cellent, showing in the most minute detail, 
life among this strange group of half-human, j; 
half-animal people. * * * 

POST — * * * "The Isle of Vanishing,! 
Men," rates top honors in the present-dayi. 
scramble for realism in films — it is one of k 
the most brutal, gruesome, intensely inter- 1 
esting and in many ways remarkable pic- 1 
tures we've seen. * * * 

SUN — * * * a "travel" picture, is un 
usually interesting. 

TELEGRAM—* * * It is a very inter- 
esting picture, though it can hardly be 
called an uplifting one, even for those who 
a"e fond of cannibals. 

TIMES — * * * an enlightening and most 
interesting picture. ♦ * * 

WORLD — * * * showing an extraor- f| 
dinary group of cannibals, makes an inter- 
esting addition to the ♦ * * program. * * ' 

"On Thin Ice" — Warner Brothers- 

AMERICAN — * * * eliminating the very 
end, is fair entertainment. 

BULLETIN — * * * The story concerns a 
girl used as a pawn in a fascinating whirl- 
pool of adventure in San Francisco where 
$200 000 in bank bonds are at stake. * * * 
Tom Moore and William Russell play the 
roles of the leaders of the thieving gang, 
and Edith Roberts does some excellent work 
as Rose. 

DAILY MIRROR-* * * if you like 
your pictures melodramatic, you'll enjoy 
this One. 

DAILY NEWS — * * * has a farcy sound 
about it, but it is really a red hot crook 
melodrama with as fine a cast as you'll ■' 
care to meet in your moviegoing. * * • 

EVENING JOURNAL—* * * Every-- 
thing comes out great, the picture is enter-! 
taining and aided by a collection of pfc-y 
turesque looking gangsters, one of whom is , 
thrown out of the coterie because he fell I 
in love with a stool pigeon's daughter. ♦ • • 

EVENING WORLD— There are count- 
less scenes in "On Thin Ice," a crook play, 
' * * which are deliciously humorous. But. 
as a sop to convention, all the crooks in 
it are made to "go straight" in the last 
reel, and considerable other hokum is in- 
jected into the picture to evoke the sob 
stuff, with the result that the effort is' 
something less than average entertainment. 

Gl^APHIC — * * * Just when you're about 
ready to check out, in desperation, some- 
thing happens. A little action comes forth 
to rescue a dull series of events, and in jlli(l 
fairness to the picture there is a surprisfii 
ending. As for most of the situations, you- 
anticipate them long before they happen. 

HERALD-TRIBUNE—* * * it is dull.^ 
and that is something that no picture dnil 
afford to be. * * * ' 

melodrama. It has to do with the activitit! 
of a gang of crooks, stolen bonds frorn i 
bank, and the reformed criminal go'm 
straight "all for a girl." The story. wM' 
a hackneyed one, is pretty well told mi 
will hold the attention. 

POST — * * * is much better than tk( 
majority of crook dramas and just missc 
being an exceptionally good picture becausf 
common sense exhibited by the director in, 
the first half of the film can't withstand thq 
temptation to throw a few heroics. * ♦ • ^ 

SUN — * * * There are no novelties w 
this picture, but it moves swiftly ami 
smoothly along some of the more interest 
ing though well worn trails. It includes 
one thrilling fight, carried on with greJ' 
enthusiasm by the combatants and adniii 
ably exploited by the camera man. 

TIMES—* * * Except for one glaruij 
fault in construction at the start, when i>< 
girl is clapped into jail on the flimsiest O; 
evidence, the picture moves with a sense » 
authenticity in its atmosphere not oltf» 
found in pictures showing us how the ort" 
half think they live. 

WORLD — * * * It's an entertaining pij 
ture, along more or less familiar lines. I' 
has mystery and pace and real Irish hum« 
It has as fine a fight as you could ask 1« 
with hero and villian grappling in IK 
semi-darkness until one of them goes dowtj 
shot by a yellow-streaked crook in hiding-1 
and you don't know which one falls. 


Short Subject Quarterly, Spring 1925 

Your ShoA¥ 


WH ICH means your entire program. Not only your big 
feature — ^our big special. Your big prologue and the 
whatnots and spaghetti numl)ers. But everything on the 
hne-up. From news reel down to the \\alk-f)Ut of the oi- 
gan solo. 

Just how much attention, Mr. Exhibitor, do you reall_\- 
pay to all of it? Just how much attention do you gi\e? To 
each and exery part of it? Think it over. Answer this 
yourself. You — and only you — know whether you are 
cheating. And if you are, you're only cheating yourself. 

The day has gone by — it passed out a long time ago — 
when you could slap together a few reels of film, stick in an 
outstanding feature and let it go at that. It's true — and 
mighty true, indeed, that you have to give your feature out- 
standing consideration. Doubtless you have to consider 
that to over 60 per cent of all else. Perhaps more. But 
even so you cannot aflford to ignore the rest of the bill. 


You "can't get away with murder" in your general show. 
There was a time when you could. A few big specials come 
along now and then, ^\'hich allow \c)u to do it yet. But 
\ou cannot do business 40 weeks a year — much less 52 — by 
what you can do \\ith these big babies. You get too few of 
them. So you have to figure — at least you should. On what 
you are doing week after week. AN'ith your bread and Init- 
ter business. As to what your patronage thinks. .\nd how 
it figures. And where you stand. When they go o\er the 
list. And do their picture shopping. From the little ads. 
Or even the big ones. Remember: the other fellow is ad- 
vertising, too. And you can't tell them \er\- much. That 
he hasn't. Or doesn't tell them. 

There have been many "ideal" ])rograms suggested. Some 
may fit }-our house. Others may not. Programs usually are 
de])endent entir-.dy u])on the type of patronage you ha\'e. 
^'ou cannot put on a Capitol (New York) or a Chicago 
(Chicago) show. If x'ou're running another type of house. 
Any more than Roxy. Or the Balaban boys would think 
of doing. 

But you can use the little old think tank. You can do 
some figuring. You can build your program right. And 
give it all the consideration — and spend all you can. To 
make your folks believe you are trying to give them a good 
show. 'N'ou owe that to them. And you owe it to yourself. 


.And here is where the little short subject comes in. Here 
is where you either work right or wrong. Thank Heaven, 
the day has gone by when the average good showman con- 
siders his short subject as just so many "fillers." That is 
one good thing. Also, thanks to the powers they be — the 
average good short subject has improved to such an extent 
that it isn't at all like the 'filler" of the old days. So you 
have a very good average to work upon. And if you will 
only take a little trouble and pick them right. You cannot 
go very far wrong. That's certain. 

But the picking is the job. And if you pass it by. Or 
leave it as an unimportant part of your program. Well, if 
you think you can do it — try — and see what happens. Fan 

magazines, advertising and other aids, have put short sub- 
ject folk too far in tlie limelight. To just "let it go at that." 


-Advocated by Earl Mammons. A step in the right direc- 
tion, (iolly, it has been talked about a long time. Should 
have been started several years ago. (Didn't want to get 
in pictures or would have done it long ago.) Sure fire idea. 
In the right section. ()f certain large cities. And bound 
to stimulate interest all along the line. Almost too impa- 
tient. W^ant to see the first of these put in operation. Feel 
certain others will follow. As a matter of course. 


.Another stimulus. By the end uf the summer season the 
exhibitor jury. Will have decided a number of things. In 
connection with the gold medal award. Of Dr. Hugo Ries- 
enfeld. Of the Famous Players Broadway houses. Who is 
anxious to see more novelty short subjects. The jury is 
still out. Will lie some months. But the award — when 
made — will be sure to help. And develop a much needed 
section. Of the short subject field. 


'^'oii will find much information. Regarding the children's 
matinees and program builders. In this issue. Read it. 
Know what it's all about. Perhaps you will find a thought. 
'!"() help stimulate something'. For \-our house. Or chain. 
P)ecaus.' those who have started tliis idea. Say it is a 
knockout. In many ways. Certainly they cannot all be 
wrong. And some oi the shrewdest men in the business of 
exhibiting pictures. Are aroused to the importance of the 
idea. You want to get at this branch of your business. As 
much as }-ou can. Perhaps — for various reasons — you can- 
not do as much, or find it inijiracticable, to do as much. As 
they have done. But there isn't a house — first to sixth run — 
that isn't in a position to do something. And something 
should be done. By each and every exhibitor. In this 
connection. It will prove worth while. Not only at the 
l)f)x office. (\\'hich is the acid test of all things.) But in 
that intangible thing called "Good Will." 

The Hays office — after working like Turks — has a lot of 
special programs ready for such events. They will be glad 
to help out. A^ou can secure a lot of aid. Many good sug- 
gestions. Valuable co-operation. From various exchange 
centers — as well as the Hays office. In this connection. 
Don't hesitate to go to it. It's sure fire. In its possibilities. 


Before long the M. P. T. O. of A. will meet in national 
convention. Here's a tip, Mr. O'Toole : get someone who 
knoxvs the subject. To discuss the value of these children's 
matinees. You have been working, personally, for the 
building of good will ; you have been preaching this idea 
for some years. Let's have a real discussion in Milwaukee. 
On this topic. ('Other important ones as well.) Let's get 
some ideas. From the big as well as the little exhibitor. 
Maybe Milwaukee can go down in history. As one exhib- 
itor convention. Where something else liesidcs politics 



Here's An Example 

, The Hays organization has devoted 
serious attention to the questioji of 
lildren's matinees because it real- 
izes how much can be done in this 
way to create good-will with the vast 
army of parents throughout the 
\_^untry whose chief duty is to pro- 
y^tflcf the influences surrounding their 
\ children. 

■ One of the outstanding examples 
I Of exactly what can be accomplished 

Y in this direction is offered by the 
\J Crandall theaters of Washi7igton. 

Mrs. Harriet Hawley Lorcher, di- 
C^ rector of the Public Service and Ed- 
J ucational Department of that or- 
i yanizaUon, has prepared the follow 
S^ xng article which ivill undoubtedly 
\. prove of tremendous iyiterest to pro- 
gressive exhibitors: 

The Editor of The Fihn Daily asks 
me to tell what we are doing through 
the Crandall Theaters Public Service 
and Educational Department in the 
cjty of \\'ashington. 

"Film Progress" has just published 
seven columns of what I had to say 
about it at the National Better Films 
Conference at the Waldorf, Jan. 16, 
and they did not publish all of it; so 
you see the idea of the "Short Sub- 
ject Quarterly" rather appeals to me. 
From that conference I got a re- 
action that will be of interest to 
every exhibitor. Remember, those 
attending were women from various 
parts of the country who are en- 
deavoring through "Better Films 
Committees" to open the eyes of the 
public to their share of responsibility 
in the motion picture problem. 
When I had finished speaking, from 
all sides they said, "I wish we had 
a Mr. Crandall in our section" 
Think this over. 

The motion picture industry has 
many problems, not the least ol 
which is its relation to the public 
which it serves. This was Mr. Cran- 
dall's conviction when he established, 
in June 1922, a Public Service and 
Educational Department in connec- 
tion with his circuit of theaters in 
the Nation's Capital, and appointed 
me its director, with the sole instruc- 
tion that I "make his neighborhood 
theaters of value in the community 

Creative Work 

With no precedent to follow, it 

■ as been entirely a creative work. 
' .'e have advaiKed slowly, weighed 
. h effort for its true value in com- 
iiumity service, until we have actu- 
. 'y built up a mutual understanding 

'.'■I confidence with our public that 
■ rajjidly becoming a factor in the 
' i\ir interests of the community life. 
W'c look upon our efforts as labora- 
tury work, not alone in behalf of our 
•■\\n interests, but, with the earnest 
I'sirc to work out the problems for 

Fun Should Feature Kiddie Programs 
Is Opinion of National Exhibitor Head 

M. J. O'Toole, president of the Motion Picture Theater Own- 
ers of America has this to say, relative to the value of short sub- 
jects to exhibitors: 

"Personally, I prefer good variety in house programs. Of 
course, a story must be told in a feature picture and if it can be 
made very interesting it will retain attention throughout the 
perforniance and please the audience. I favor, as a general 
proposition, having the house program as varied as reasonable 
presentation conditions will permit. 

"Children's matinees run much to short features, conveying 
good impressions and humorous pictures. Variety and whole- 
some fun pleases the children most. I have used long feature 
pictures also at these matinees but of a kind suited to the juve- 
nile mind. 

"Generally speaking, a varied program with the fun features 
predominating, but not unduly exaggerated, is the best for the 
children's matinee.' 

;!ie benefit of the entire' country as 
wi-U as the motion picture industry. 
-Much of what we are doing in Wash- 
ington can be adapted to other com- 
"nitics. providing their efforts are 
■ . : d by the right spirit. Public 

opinion is as valuable an asset as the 
box office receipts; and, to go fur- 
ther, the time is coming when the 
box office receipts will depend upon 
the moral fiber as well as the artistic 
qualities of the pictures. 

If you could "listen in" to the 
interviews in our office during one 
week; or, if you could see the letters 
that come from all parts of the 
country, you would realize how far 
reaching is the influence of this work 
and you would appreciate Mr 
Crandall's vision and public spirit 
because, it has undeniably solved 
some of the most vital problems in 
which the public and the industry 
are equally concerned. 

The educational value of the neigh- 
borhood theater in the community life 
has been practically demonstrated. 
For the past two years through the 
tree use of our theaters for class 
rooms, the public schools of Wash- 
ington have had the value of experi- 
mental work in visual instruction 
with motion pictures. During the 
same iicriod the projection room of 
our Metro]5olitan theater has been 
a laboratory for the development of 
the usefulness of the motion pictures 
in teaching the foreign-born citizen- 
ship and to speak English. This 
phase opens up vast possibilities for 
dealing with some of our country's 
present problems. Can you not 
vision its benefit in nn'ning and in- 
dustrial centers, where large groups 
of the foreign born are segregated in 
their employment; the congested 
tenement house districts, where they 
have entered into the life of our 
nation without any understanding of 
the vastness of our country, its re- 
sources and the great opportunities 
it offers outside the cities? 
Insistent Demand 
For many years the demands for 
children's programs have been large 
and insistent; the lack of them has 
been the most vulnerable point of 
attack for those clamoring for cen- 
sorship. They have been attempted 
in various sections of the country but 
to my knowledge have never become 

a permanent feature of the exhibitor's 
service, because of the lack of the 
public's continued support. 

We started on Oct. 11, 1924 
"special programs for children" run- 
ning every Saturday morning at our 
Tivoli theater. They are not in any 
way what is termed "educational", 
i)ut are so carefully selected and edited 
that they must have a decided influ- 
ence upon the children attending. 
They have been planned on definite 
and constructive lines based upon 
the child's pyschology. Our doors 
open at 10:00 A. M. at 10:15 is an 
organ recital, selected music, bright 
and pleasing without jazz; at I():.iO 
sharp our program starts with a 
ringing bugle call, the curtains part, 
the organ starts into a spirited march 
and a troop of Scouts, Boys or Girls, 
march through the theater led by 
their colors up the steps at both sides 
of the stage, and with the colors in 
front take their position. 

The song leader steps out and 
leads in one verse of .Xmerica, fol- 
lowed immediately by the Scouts 
pledge to the flag in which the entire 
audience joins. A quick march car- 
ries them off the stage. 

We have varied our programs; for 
some time we had Peggy Albion 
bedtime story teller over radio sta- 
tion WRC. She gave one or two 
stories and we had seven reels of 
pictures. Lately we have been run- 
ning just the picture program of 8 
or 9 reels. Our programs always 
close at 12:10 sharp. 

Children Love Comedies 
We have learned a great deal about 
children in their relation to motion 
pictures during this experiment of 
special programs. First, that they 
love coinedies. animals and action: 
second, that short subjects are more 
to be desired; 2, 3, 4 and 5 reels 
should be the length of all stories 
told, as no child's attention can be 
held longer. 

Ours has been a very definite step 
to arrange programs entirely suitable 
for the entertainment of little chil- 

( Continued on Page 50) 

A Good-Will Creator 

Cen'l Manager, Paramount Theaters 
It has been' uppermost in our 
thoughts to encourage children's 
matinees because we fee! that thev 
mean much not only to the indivi- 
dual theater but to the entire indus- 
try. It is not the financial gain 
froni such matinees which is their 
chief justification. The receipts may 
do little more than meet the neces- 
sary expense involved. Their value 
must be considered not in dollars 
:Hnd cen'.s but in the far-reaching 
goodwill that they create. 

Motion picture lovers of the future 
:ire the children of today. If we 
develop in these children" the habit 
of motion picture theater entertain- 
ment, then that habit will continue 
in after life. When the pleasure of 
motion picture entertainment is en- 
joyed with the fullhearted enthusi- 
asm of youth, it leaves an indelible 
impression. Like other pleasures of 
youth, it will be sought in after 
years more persistently because of 
the very memories attached to it 
Though not set down as tht-ir out- 
standing justification, children'.'^ 
matinee multiply the motion picture 
lovers of the future. 

Children's matinees help to estab- 
lish the theaters as an institution. 
The better minds of the industry 
have ceased to look upon mere tem- 
porary gain. Success requires a 
broad-visioned view. The theater is 
a community institution and like 
every other community institution, it 
must be closely woven in the affec- 
tions of family life. Nothing ac- 
complishes this better than the at- 
tachment of children. 

When children return to the home 
and tell at the family table the de- 
lights they enjoyed at the children's 
matinees, the courtesy they received 
and little pleasurable incidents of a 
recently visited theater, then certain- 
ly parents realize that the theater is 
exercising a beneficial influence. 
Their attitude toward the theater be- 
comes more friendly. Many a 
parent has been prompted to become 
a regular patron simi)ly through the 
enthusiastic account given by his 
children of the children's matinees, 
.'^t the children's matinees the young- 
er members of the family develop 
a love for pictures and very often 
coax other members of the family to 
take them to regular performances, 
so it is evident that the child can be 
a booster for the theater. 

Children's matinees are the best 
answer to censorship. These ma- 
tinees call attention to the fact that 
there are motion pictures which are 
intended primarily for adults. When 
it is emphasized that programs espe- 
cially selected for children are shown 
at the children's matinees, then the 
point is made clear that other pic- 
tures are intended for adults. If 
people could realize that there arc"^ 
pictures designed for adults and that 
children can be entertained at the 
(Continued on Page SO) 


Sunday, March 15, 1925 





23 Model Shows 

ihe Committee on Public Rela- 

■ iis of the Hays organization has 

(■» working for months, in order to 

•elop children's programs. The 

tire list, when developed, will in- one hnndred. This work has 

vol been completed, however. 

Below will be found 23 model pro- 
grams, with a brief description of 
the product included in each: 

No. 1 

Ucel 1- •■'Tilt Am Lion" 
Film. Micioscopie views of llie ant-lion 
arranged in an enlrrtaininj; and instructive 

l^eel 2-.! — "No I.oahng . with Poodles 
Haniicl'ord. Educational Ki!ni. A comedy 

Keel 4-7— "Cinderella"— Famous Players 
The familiar fairy lale with Mary I'ieklord 

- ("inderella. 

No. 2 

Heel i_'-Tlie Split Outlil ' Kducational 
Film. A Hruce Wilderness Tale. 

Reel 2-6— "Excuse My Dust"- Famous 
Players. Wal'ace Ueid in a humorous auto 
mobile story. 

Keel 7-S — "Snooky's Treasure Island — 
Educational Fi'm. A monkey and hoy havt 
a wonderful adventure. 
No. 3 

Reel 1-2 — "The Ciiase" — Educational Film 
Hans :';chiicider cliaiiinion ski juniper in :< 
Ihrilliii); chase. 

Reel .>•" — "Trillins' Willi Hon ir" — I'm 
versa'. The adoration oi a hoy for a great 
I a l-player who has a "past ' results in tht 
icformation of Iioth hoy and man. 

Uvel ,*<— "Dewfall". "Ciulzon Uorglum" 
and "Debut of Thomas Cat" — liray Prod 
The three subjects in this red are in orde: 

- -l-.eauti.ul, instructive, humorous. 

No. 4 

Reel 1— "Samoaii Follcs", "Tlie Mys 
teries of Snow' and "Out of the Inkwell" - 
It; ay Prod. This reel is full of interest and 

Reel 2 6 — "rhe linsher" — Famous Play 
es. Claries Ray as a small town ball 
playe', his fa'l from grate and bow In 
"comes back". 

Reel 7-8-"Torehy's Double Triumph" 

Edurationa' Film, .johnny Hines as Torchy 

fools a fa' e jirofessor and his girl accom 

pliee. A fast act.<ni comedy. 

No. 5 

Reel 1— "Three Men In a Hoat and a 
Turt'e". "Movies E.\poscd" and "Oul of 
the lii';wcH" — Hray Prod. 

Ree's 2 to 8 — "Snow White"- Famous 
Players. Marguerite Clark and a guud sup 
porting cast in this beautiful Fairy .Story. 

No. 6 

"F oin the Windows of My House"— 
A Bruce Wilderness Ta'c showing idea 
scenes ftoni the windows of an> 
I'.ousc. I'iducational Fi!m. 1 reel. 

"I.ililf Women" with All S^tar Cast 
.\ nretty story of a New England father 
mother, and four daughters dur'ng Civi' 
War days Story tel's of their sweet home 
life, the illness aiul death of one sister and 
the romances of the other three. Famous 
P'ayes. 5 reels. 

"Edgar's Hamlet ". .\ Rootli Tarkington 
^lory of a hoy who is not the best nor the 
worst boy in town. Ivlgar and his chums 
put on H. unlet in the hayloft of the barn 
.\ most amusing comedy which will send 
the children home with a laugh. Metro- 
Goldwvn. 2 reels. 

No, 7 

"The Fall Guy", with Larry Semon. .\n 
advenlui-c with a balky automobile in which 
Larry comes out second best. Note: This 
comedy originally was two reels in length 
and had many objectionable episodes all of 
which have been removed. Vitagraph. 
1 reel. 

"The Bee". A Tolhu-st microscopic pic- 
ture showing many interesting things about 
ths industrious little insect. Educational 
I'ilin. 1 reel. 

"Darling of New York", with Baby Peggy. 
An Italian immigrant baby wins the love 
01 New York's cast side population before 
finding her wealthy grandfather. Universal 
6 reels. 

Exchanges Handling 
Children's Programs 

Mcnihers of the Hays organi- 
zation arc cooperating to make 
tlie success of the children's 
matinees assnrcd. Tlie model 
programs, as oiithned here. 
can he hooked at the following 

Albany Fox 

.\ilaiita Famous Players 

Boston Metro Ciolilwyn 

Buffalo First .National 

Butte Fox 

Charlotte Universal 

Chicago Universal 

Cincmnati Educational 

Cleveland Educational 

Dallas F'amous Players 

Detroit Producers Dist. 

Des Moines Famous Players 

Denver First National 

Kansas City Fox 

Indianapolis Metro-Goldwyn 

Los Angeles Unive sal 

Milwaukee Metro-C.oldwyn 

Memidiis F'amous Players 

Minneapolis Melro-Goldwyn 

New Haven Fox 

New Orleans F'amous Players 

New ^■ork City Fox 

Oklaiionia Cjty .... F'amous Players 

Omaha First National 

Piii'.adelphia Fox 

Pittsburgh Metro-Goldwyn 

Portland First National 

Salt Lake City Educational 

.Seattle Educational 

San Francisco Metro-Go'dwyn 

St. Louis Producers Disl. 

Washington First National 


No. 8 

"Passing of the Old West", "Out of the 
InkwelL -Kangaroo". A split-reel of in- 
te.est and fun. Bray Prod. Inc. 1 reel, 

"\i gina Courtship", with May Mac- 
.\voy. A pretty story of old and modern 
N'irginia. Famous Players Lasky Corpora 
tion. 5 reels. 

"Edgar, the Explorer". A Booth Tar 
iiigton story. Edgar is reading a jungle 
book aiul his imagination carries him to the 
jungle as the hero. Metro-Goldwyn Cor 
l)or;ition. 2 reels. 

No. 9 

"I'be Orang and the Orang Volunteers'] 
.\ Ditmar pictu-e oi these interesting ani 
mals. Educational Film F.xchaii.ges. Inc 

1 reel. 

"FMgar's Jonah Day". A story by Booth 
Tarkington. Edgar, who is caring for the 
baby, cannot resist temptation to join the 
gang in next yard. He thinks he has the 
baby securely anchored but events prove 
otherwise. He is a wiser boy at the end oi 
the day. Met"0-Goldwyn Distributing Corp 

2 reels. 

"Captain Kidd, .Ir.", with Mary Pickford. 
In an old hook our heroine finds a map 
of property wdiere a treasure has been 
buried. .After much real work the treasure 
is uncovered. The treasure is not gold and 
jewels but a moral teaching that h.ippiness 
is found in industry. Famous Players- 
Lasky Corp. 5 reels. 

No. 10 

"The Forest King". A very excellent 
animal picture. The Bray Productions. Inc 
1 reel. 

"Edgar's Feast Day". A Roolh Tarking- 
ton story of two boys whose eyes proved 
much bigger than their tummies. Metro- 
Goldwyn Corporation. 2 reels. 

"Beside the Bonnie Briar Bush", with 
All star cast. This pretty Scotch story is 
very well done and the children will enjoy 
it. Fainnns Players-l.asky Cori)oration. 5 

No. 11 

"Monkeys and Monkey Capers". A Dit- 
mar animal picture of monkeys and their 

funny ways. Educational Film I-ixchanges, 
Inc. I reel. 

"If You Could Shrink", "Jerry on the 
Joy — The I'rain Robber". .\ split reel oi 
interest and humor. The Bray Productions, 
Inc. 1 reel. 

"The Little Minister", with Betty Coinp 
son. This well known pla\' has been beau 
liiully pictured and interest is maintainerl 
tl.nuighout. F'ainous Pla.\ers Lask\' Cor- 
pi-ration 6 reels. 

No. 12 
'■.\1\ Country". .\ Bruce Wilderness tale 
of unusual beauty. F^ducational F'ilin Ex- 
cli,-iiiges. inc. 1 reel. 

"Hayfoot, Strawfoot", with Charles Ray 
U. S. (iraiit Biggs enlists for the World 
War. General Grant is his model. He gets 
into trouble and is arrested and court 
martialed. He is cleared of the charges and 
all ends happily. This picture is full of 
humor and action. F'amous Players- Lasky 
Corp, 5 reels, 

".■\rabias Last Alarm", A little girl, an 
old fire horse, an intelligent hull-dog, and 
a runaway automobile cause thrills and 
laughs from start to finish, I'ox F'iliii Cor- 
poration. 2 reels. 

No. 14 
Reel 1 — -"Prickly Conscience" — Fitluca- 
tioiial Film l''xclianges. Inc. \ Wilderness 
Tale 1 v Robert C. Bruce, 

Reel 2— ".\ Tough Pull". "Adopting A 
Biar Cub" — The Bray Proiluctions. Inc. A 
si)iit-rcrd showing a Jerry cartoon and an in- 
teresting bear story. 

Reel ,!-8 -"Dinty". with Wesley Barry 
First .National Pictures, Inc. -\ story of 
a San Francisco newsboy. 
No. 15 
''The Spider''. Microscopic views of the 
spider by Tolhurst, E<lucational Film Ex 
ch.-u:ges. Inc. 1 reel. 

"Seven .Sisters", with Marguerite Clark 
An amusing romance of old .Austria. Fam 
ous P'ayers- Lasky Corp. 5 reels, 

"The Id'e Class", with Charlie Chaplin. 
.\ fast moving comedy, h' .National 
Pictures, Inc. 2 reels. 

No. 16 
Reel I — "Feedin.g the Bears" — The Bray 
Productions. Inc. v\ Ditmar animal study 
Reel 2-7 — "Penrod and .Sam", with Ben 
Alexander. First .National Pictures, Inc 
The well-known Booth Tarkington story. 
No, 17 
"Nights of many Shadows''. A Bruce 
scenic of great beauty. Educational Film 
I'iixchanges, Inc. 1 reel. 

"Cartoonland", "Unshod Soldiers of a 
King", . A split reel subject of fun and in- 
terest. The Bray Productions, Inc. 1 reel 
"The Hottentot", with Douglas MacLean. 
A farce comedy full of thrills. First Na- 
tional Pictures, Inc. (■> reels. 
No. 18 
"The White Owl". The Bray Productions. 
Inc. 1 reel, 

"Edgar Takes the Cake"', .A comedy by 
Booth Tarkington, Metro-Goldwyn Dis- 
Iriljuting Corp. 2 reels. 

"Double Sj)eed", with Wallace Reid. An 
automobile racing story. F'amous Players- 
Lasky Corp. 5 reels. 

No, 19 
"American and Foreign Deer". An in- 
teresting Ditmar picture. Educational Film 
Exchanges, Inc. 1 reel. 

"The River's End", with Lewis Stone. 
.'\ Canadian Police story. Famous Players- 
Lasky Corp. 5 reels. 

"Studio Rube", with Clyde Cook. A 
comedy. Fox Film Corporation, 2 reels 

No. 20 
"Beaten by a Hare", "Chumming with 
Chipmunks". The Bray Productions, Inc 

1 reel. 

"The Blue Bird". The Maurice Maeter- 
linck story. Famous Players-Lasky Corp 
5 reels. 

"Homemade Movie", w'ith Ben Turpin. 
A comedy. First National Pictures, Inc. 

2 reels. 

No. 21 

"Moonblind", A Bruce scenic. Educa- 
tional Film Exchanges, Inc. 1 reel. 

"Pygmy Circus & Jungle Vaudeville". A 
Ditmar animal picture. Educational Film 
F^xchanges, Inc. I reel. 

"Penrod", with Wesley Barry. The well- 
known Booth Tarkington story. First Na- 
tional Pictures, Inc. 6 reels. 

(Continued on Page 50) 

In Albany, This 

Mn'g Director, Strand, Albany, N. Y. 
We have heen giving "Junior 
Movies" ill .Mhany at the Mark 
.^'■trand for the past five years witli 
great success and find it the best 
method to entertain and liave some- 
thing for the boys and girls to look 
forward to every Saturday during 
their "Movie Season" as vvc term it. 
We are very careful to select pro- 
grams that not only appeal to them 
but that are the right kind for them 
to see, this does not necessarily 
mean special pictures for children. 
but such regular features as will 
measure up to the standard of their 

In order to make these entertain- 
ments a success we must have the 
co-operation of the schools and the 
various women's clubs. In Albany 
all the Junior Movies are sponsored 
and under the patronage of the Al- 
bany Mother's Club witli Mrs, Frank 
W. Clark at the head of that particu- 
lar branch. Mrs, Clark has made a 
study for many years of the form of 
entertainment that has proven such 
a big thing in Albany. The Albany 
Mother's Club is in turn assisted 
by the Boy Scouts, the Girl Scouts 
and other kindred organizations, so 
it is really a big community affair. 
In fact everyone becomes interested 
— for instance all the orphan asy- 
lums in the city are taken care of 
by donations from some of the lead- 
ing citizens, The Exchange, Rotary 
and other clubs who pay for a cer- 
tain number of tickets, so that each 
week these children enjoy their 
"movies" in the best possible man- 
ner. Our average attendance each 
Saturday is around 2,300 and the 
great pleasure these children derive 
from this entertainment is alone 
worth the effort we put forth to give 
them good shows. 

Our season for these entertain- 
ments closed last Saturday with a 
personal appearance of Thornton W. 
Burgess, the author of "The Bedtime- 
Stories", who gave about one hour 
and a half entertainment. To many 
of the children this was a great event 
in their lives. 

.'\t our Troy theater we have the 
patronage of the Parent Teachers 
Association and are just as success- 
ful as in Albany, and likew'ise every- 
one in town is interested with us. 

Unless you get the proper co-oper- 
ation from all the societies and clubs 
and give the children the right kind 
of shows it is going to l)e failure as 
sure as you are born. Tiiey have 
been tried man\' times and given up. 
Here in Albany and also at Tro\' 
we worked hard to figure out just 
what the children wanted. It is not 
that they always want children 
shows, but they like the regular fea- 
ture, such as the Covered Wagon, 
Abraham Lincoln, Harold Lloyd and 
many others that are suitable for 
their entertainment. So "we do not 
(Continued on Page 50) 



























Sunday, March 15, 1925 




Twenty Theaters to House Short Subjects 

Planned by Educational in Key City Points 

Los Antjclcs — I believe the future 
success of the picture industry de- 
pends upon the patronage of the 
masses instead of the classes. A 
few big pictures — when story and 
direction justify long length — are 
okay: the same as a few books can 
hold interest for five hundred pages. 
And this brings additional classes to 
theaters. But when the market is 
flooded by over padded features that 
neither story nor direction justify as 
at present this condition cannot hold 
the patronage of the classes, and is 
bound to drive away the masses. I 
believe the classes as well as the 
masses want to see a diversified pro- 
gram, and if one subject does not 
please then another will. They need 
not then gulp down their food in an 
eflfort to catch the first reel of a long 


President, Educational Fi/ms Exchanges, Inc. 

feature provided they decide to see 

I am therefore planning to pur- 
chase or build 20 theaters to be 
spotted in key cities to run short 
reels exclusively and give a real 
diversified program of the finest or- 
der in the hope that my example will 
be followed by existing theaters at 
least to the extent of their setting 
a.side say every Wednesday night as 
a short subject night. .\nd those the- 
aters that change only weekly to set 
aside say four or five weeks per year 
as short feature w-eeks. 

The extraordinary strides that 
short subjects have made in the past 
five years both in production and en- 
tertainment values justif}-, in my 
opinion, the building of many times 
the 20 theaters that I contemplate 

dedicating to short reel subjects. It is 
the policy that is bound to attract 
and entertain the masses as well as 
the classes. Check this up by asking 
the first twenty people that you meet 
whether or not they would rather 
sit through the prevailing over-length 
padded feature of today or whether 
they would prefer sitting through a 
real diversified i)rogram. Also com- 
pare the sales of a popular book with 
the sale of a popular magazine. A 
few books can succeed by the patron- 
age of the classes as can a few pic- 
tures and a few theaters, but the 
magazines receive the patronage of 
the masses as well as the classes, 
and a theater running a diversified 
program will also receive the patron- 
age of the masses as w-ell as the 

Giving the Short Its Due in Advertising 

The feature has been so much ad- 
prtised and is the topic of so many 
bwspaper columns of criticism that 
ijr picture-going public has become 
Imost cynically critical. In the 
!?ht of this fact, as long as an ex- 
jbitor confines his advertising to 
e dramatic portion of his program 
[■ stakes the public's verdict and 
box-ofTice results on the one 
J that his patrons are certain to 
most critical of. 
Must of us in the industry can 
lell remember the day when a two- 
■ el Harold Lloxd comedy or a two- 
Charlie Chaplin comedy was the 
' ognizcd" feature and "drawing 
rd" of the bill regardless of the 
amatic feature found on the same 
jogram. Most of us can also re- 
lember when the "Keystones" and 
,|e "Mack Sennetts" were invariably 
iyertiscd and recognized as the 
lincipal attraction irrespective of 
^e kind or type of the other film 
rits on the program. 

Short Reels Improving 

It is granted that there has been 

;i decided advance in the entertain- 

vnt quality of the dramatic picture. 

■ I maintain with just as much 

ence that there has been an 

'ly pronounced improvement in 

General Manager, 

the two-reel comedy output. The- 
ater patrons do not give the two-reel 
comedy and news-reel units of the 
program the same recognition that 
they accord the feature not because 
of any inferiority in entertainment 
quality of these short subjects, but 
because the recent practice of the 
exhibitor in billing his show has been 
"to stake it all" on the drama. This 
failure of the industry's spokesman 
to properly advertise his selection of 
short subjects on his theater pro- 
gram is actually causing a great 
many enthusiastic lovers of comedies 
and news-reels to conceal their en- 
joyment for fear of being considered 
stupid or passe. 

I meet people in all walks of life, 
strangers many of them, who upon 
learning my business indulge them- 
selves in expressions of enthusiasm 
for and enjoyment of short subjects. 
I say "indulge" because it is plain 
that they feel released from an inter- 

Many such devotees of the short 
subject make the statement that 
they always enjoy such and such 
comedians of the short-length com- 
edies and would like to see them 
all. They next proceed to put the 
question: "Why is it that theaters 

Pathe Exchange, Inc. 

do not advertise these comedies so 
that one may know when and where 
to catch them?" 

To such queries I can only reply 
that many of the bigger first-run 
theaters are affiliated with producers 
of the feature-length dramas, and 
for that reason they do not play up 
the other units of the program as 
prominently as the feature-length 
subjects on the bill; but that most of 
the follow-up theaters do mention 
the short subjects. The damnable 
thing about that explanation, of 
course, is that the latter part is not 

Drama Stressed Too Strongly 

The independent theater has suc- 
cumbed to the subtle example set by 
the afTiliated first-run theaters, thus 
assisting in magnifying beyond all 
proportion the drama and at the 
same time belittling the short sub- 
ject. Thank goodness, some of the 
jiroducer-afTiliated theaters still re- 
main exhibitors first and distributors 
second; and that for the good of 
their own box-ofifices as well as an 
expression of fair play they do fre- 
quently feature the short subject 
over their own dramatic subject. 
Thus, for reasons that are wholly 
obvious, it is a sad mistake in policy 

for the independent exhibitor not to 
select good short subjects for his 
program and even a w-orse mistake 
not to feature them strongly in his 

Of course, this temporary tradi- 
tion in exhibitor advertising has in- 
creased the rental prices of feature- 
length pictures and reduced the 
prices of short-subjects; but permit 
me to ask — are you serving your 
own best interests by maintaining 
this condition? Don't you realize 
that this very condition has a marked 
tendency to force good short-subject 
stars into feature-length productions 
in order that they may secure the 
advertising recognition they deserve 
as well as adequate financial returns? 

We are all creatures of habit — 
some good habits, some bad ones. 
Whatever habit the exhibitor ac- 
(juires becomes the habit of his 
patrons. Most folks like comedy 
better than drama. Give that comedy 
inclination a chance to develop into 
a habit and at the same time some- 
thing to be proud of. 

Have you ever found a person who 
was not proud of his sense of humor? 

Indulge this sense of laughter, 
therefore, and watch your box-office 
returns and your own independence 
grow bigger and bigger together. 




DAILV ' Sunday, March 15, 1925 






9 9 

**Our Gang 




(Every Player A Star) 


Ready for the biggest year in the history of the 

comedy business 



Thomas H, I nee Corporation 




by William H. Ham by 


Supported by 

Charlie Murray and "Betty Blythe 

Under the Severest Test Possible, 'Pro'Oen 
to be a Big Picture 

When "Percy" was finally finished the officials of the Thos. Ince Corp'n believed 
they had a BIG picture. There was only one question. Would the public 
receive it as it deserved? 

So "Percy" was put on "cold" at two houses, — one in Los Angeles, and one 
in New York. There was no public announcement. In each czise the adver- 
tised feature was shelved without warning to make room for "Percy." 

Both audiences were taken by storm. They laughed, thrilled, applauded. Few 
pictures have ever received the signs of audience approval that "Percy" did. 

"Percy" is presented for your ap- 
proval on its merits as a real BIG 
picture. Its extraordinary merit 
DEMANDS your serious considera- 

iOirtcltd by 

R. William Neill 

ospect Press, Inc., New York 

Pafh epicture 


prejenled by 

Ix)e4: - Lex)enthal 

They Jump Out At You 
From the Screen 

At New York's Rialto audiences have been swept with 
waves of laughter as they watched the super-novel Stereo- 
scopiks on the screen. 

Short in length, long in interest, big in audience values. 

You never saw anything like them for rousing your 

A Series of Four. 

Now booking. 












Ttifo ^eeh 

More exhibitors have reported, and are reporting, on the 
Our Gang Comedies than any brand of comedies that hats 
ever been made. 

They all say "these comedies are the best we can get." 
Don't taJce our word for it. Just watch the exhibitor 
report columns in the trade papers. 

What so many exhibitors enthuse over MUST be good; 
MUST bring them business. 



Hal ^oach Star 


"-"A Glenn Tryon 

Suppose you*d[ just. 

Got married and. Your heart was filled 
with love and jubilification. And 
you'd started off with your lovely. 
Little bride and it started to pour and 
your car was an open faced thing. And 
you got all soaked and there was no 
house near but one. Supposed to be 
haunted. And therefore empty. And 

you and the bride entered and hoped to 
get dry. And warm. And before you 
could get under the blankets. All 
Hades seemed to break loose. And 
you had to run round in your shirt tail 
hitting. At things and getting hit. 

What would you do? 

See **The Haunted Honeymoon." And 
laugh. And learn. 

Sunday, March 15, 1925 



Crossword Films 

How One Concern Happened on 
the Idea — The Manner in Which 

the Series Caught On 
"The success of the Cross Word 
I'l'zzle Film, well demonstrates that 
moving pictures are always open for 
new ideas, and that there is room, 
plenty of room, for a newcomer in 
the business, provided he has some- 
thing absolutely new to ofFcr," says 
Schwartz Enterprises, Inc. 

"Nothing will illustrate this better, 
than after we had produced our first 
Cross Word Puzzle subject, and 
screened it for one of the largest 
theatrical chains in the country, they 
booked it immediately with the 
comment 'To think we are in the 
amusement business, and all of us 
overlooked this great bet, letting a 
greenhorn in the business think of, 
and put over the biggest novelty 
short subject of years'. 

"Being an advertising man at 
heart, I consider the exhibitor in the 
same light as any manufacturer or 
merchant — he is desirous of finding 
a ready market, selling the mer- 
chandise, which in this case is enter- 
tainment, and his measure of success 
depends entirely upon the quality of 
,j;oods he has to sell his public. 
1 "In this respect, the regular show- 
;ng of popular short subjects plays 
in important part. Smart exhibitors 
Appreciate that the value of their 
goods' is enhanced greatly by inter- 
persing one or two short subjects 
',egularly in their daily program. 
, "The psychological efject of this 
';. that while the short subjects con- 
•titute entertainment in themselves, 
heir very novelty and spontaneity 
.as the result of setting ofT to 
jreater advantage the feature pic- 

•nee the rental cost of short 

cts cannot be compared with 

(>e price paid by exhibitors for fea- 

;ire pictures, it is readily apparent, 

iat the small investment represented 

V the showing consistently of one 

■ two short subjects, is returned 


"The truth of this being long 

knowledged, the popularity of 

lort subjects is increasing fast, and 

ill continue to make rapid strides. 

respectfully urge exhibitors to 

: their eyes 'peeled' for the new 

1,6 novel short subjects we will 

loduce, and introduce from time to 

which I am confident will swell 

reat tide already started by us 

iccessfully and auspiciously in 

original Cross Word Puzzle 


Educational Supplying Exhibitors with 

Cross Word Puzzles as Exploitation Aid 

A novel plan of exploitation has been evolved by the ad- 
vertising and publicity department of Educational in connec- 
tion with the series of Judge's Crossword Puzzle Pictures. 

As the crossword pictures are themselves puzzles of a 
humorous nature, the exploitation has also been planned to 
take advantage of the puzzle craze. The material consists 
of a series of puzzles for use by theaters in connection with 
newspaper publicity and advertising and as a give-away card 
calcialated to stimulate interest in the series and also to 
provide a "come-again" appeal. 

The services of one of America's leading crossword puzzle 
constructionsts have been engaged and he has written a scries 
of clever and humorous puzzles. The definitions to the 
puzzles are written in a comedy vein, providing a "laugh 
with every line" for the solver. No advertising matter of 
any kind is incorporated in the puzzle itself. 

The puzzles prepared for the newspapers will consist of a 
supply of two each week. They are prepared in mat form, 
tvvo columns wide, and carry a credit line linking them up 
with Educational's series. These puzzles can be used in 
advertisements or furnished to newspapers as part of a free 
puzzle service. 

The series for theater use are also prepared in mat form, 
each mat containing a new puzzle and the solution to the 
previous one. It is planned that the theater have give-away 
cards printed carrying the matter on the mat and also read- 
ing matter informing the reader that a new puzzle and the 
correct answer to the one in hand can be obtained at the 
theater on the date of the next showing of one of Judge's 
Crossword Puzzle Pictures 

Iris Has One-Reelers 

'i^ Novelty Exchange, 729 7th 

has a diversified program 

lulcd for the Spring. A series 

- hand-colored novelties starts 

. ..ith "Arizona's Grand Canyon." 

a'l 'The Golden Gift." There are 

2ijlris Novelties scheduled, none of 

■Wi'ch has as yet been released. 

'be "Poetry of Nature" series con- 

of 12, covering a wide variety 

■ lUdoor subjects. There are also 

i\ others, "Yesterday and Today," 

■ -ick reel, and "Snatches from 

Six animal subjects, and six 

in . ity reviews round out the 

pr jram. 

A Serious Thought 

President, Unh'ersal Pictures Corp. 

It is a well known fact among 
good showmen that the short reel 
part of this program can make or 
break the show. The finest feature 
ever made will have the "edge" 
taken oflf of it by a poor comedy. 

People go to theaters solely for 
entertainment. They go to have a 
good time. They want to enjoy 

If on your screen, you put a pic- 
ture that bores them, that disgusts 
them, that annoys them, you send 
them away with a bad taste in their 
mouth, and if they have a bad taste 
in their mouth they have not had 
a good time. The show has not 
been a success and they feel that 
they have not gotten their "money's 

\ knockout comedy that sends 
people away laughing will atone for 
many of the sins of a dull feature. 
A thrilling two reel Western will 
send many a man away satisfied that 
has been dragged to the theater by 
his wife or sweetheart to sec one of 
the so-called "he-vamps of the 

Hundreds of thousands of people 
are drawn to the theaters by one 
short subject alone — the news week- 
ly. The hold that this single reel 
has on the public is phenomenal. 

The public knows, in looking at 
short reels, that if they don't like 
the particular reel, being shown on 
the screen they only have to wait 
a minute and they will see something 
diflferent. They don't know what it 
is, but they know that it is short and 
the chances are that it will be inter- 
esting and consequently their appe- 
tite for the entertainment is intrigued. 

Stories Important 

Noted Producer, Releasing via Pathe 

The greatest advance in comedy 
production in the past year, in my 
opinion, seems to have been in 
the quality of the stories. We at 
our studio firmly believe that the 
basic foundation of a two reel com- 
edy is the story, just as this is true 
with drama. And we are working 
along these lines. 

A five reel story boiled down to 
two reels is what we are striving 
towards in our comedies. 

And with stressing the story ele- 
ment a change is taking place in the 
type of comedian now in popular 

The trick mustache and "muff" 
are fast disappearing. They are no 
loiTger necessary to create laughs. 
Funny situations are created now 
to get laughs — not funny make-ups. 
There will always be grotesque 
comedians, no doubt, but a real 
story needs more or less real char- 
acters — believable people. Especial- 
ly does the romantic theme need a 
believable boy and girl. 

Good gags is the prayer of the 
comedy producer. Good gags are 
as necessary to a short comedy as 
the negative on which it is photo- 
graphed, in my opinion. Story, 
gags and believable people are the 
fundamentals of the new type of two 
reel comedy. 

As shown by a recent canvass of 
the country, the short comedy is 
settling definitely into its place on 
the program of every first run and 
neighborhood theater. The public is 
becoming discriminating in its selec- 
tion of motion picture entertainment, 
and insists upon the comic relief af- 
f< rded by the two reeler. 

"Fillers" No Longer 

Recent Trip by Century Sales Man- 
ager Discloses Active Interest 
for the Right Kind of Shorts 

H. M. Ilerbcl, sales manager for 
Century Comedies (Universal), just 
back from a trip to the Mid- West, 

"In my conversation with a num- 
ber of circuit heads and prominent 
exhibitors, one salient fact was 
brought home to me: They are 
anxious to see comedies raised out 
of the filler class. They want com- 
edies they can advertise and which 
will bring additional revenue at the 
"Pete Goras, of the Capitol, Mc- 
Keesport, Pa., told me, for instance, 
that he is giving the Century 
Comedy stars 40 percent of his ad- 
vertising space in the newspapers. 
He said he found that these stars 
were becoming well known to the 
jiublic. His opinion, which coincides 
with my own, is that the only way 
you can produce comedies that will 
be recognized by the public is to 
make the stars well known. 

"William Raynor, of the Hippo- 
drome, Cleveland, also told me sev- 
eral important facts about comedy 
presentations. He runs a 4500 scat 
house and gives his public six acts 
of vaudeville and best features he 
can buy, with selected short product 
in addition. 

"My trip absolutely convinced me 
that we should give the exhibitors 
comedies which have the possibility 
of building up a following. It is up 
to the exhibitor, of course, to take 
advantage of this and build up a 
comedy clientel. On this basis, we 
are projecting one comedy a month 
featuring each of our four stars. 
We are building them and many ex- 
hibitors are building them into top- 
notch box-oflfice personalities. 

"I interviewed exhibitors in every 
territory I visited, and with the ex- 
ception of a few spots, found busi- 
ness well above normal, and exhibi- 
tors are very optimistic over the 
immediate future. 

"The great problem in the selling 
end this year seems to be the obtain- 
ing of playing time. Anticipating 
the prosperity wave that seems to be 
sweeping over the middle section of 
the country, exhibitors have filled 
their schedule almost to the hilt. 
However, I found it to be a fact, 
that they often are able to book any 
product which they are convinced 
has merit. Whenever you have the 
product, the exhibitor will find room 
for it." 

New Era Novelties 
The. Film Exchange, 1650 B'way., 
is releasing a series known as New 
Era Novelties; one every two weeks. 
Exclusive rights are given to first 
run houses, and theii placed with 
local exchanges. They cover the 
novelty field from trick pictures to 
scenics, and do not touch on comedy 
or drama. There are now 20 of the 
series either released or in produc- 
tion. The following titles suggest 
the scope of the subjects: "Trick- 
ery," "Children of Nippon." "Land of 
the White Elephant," "Day Dreams," 
"The Soul of Aphrodite." 


220 West 42nd Street 



March 14th, 1925 

A word of appreciation to the Exchanges listed below. Good mer- 
chandise on our part plus upright business on theirs have made us 

our place in the Sun 

Big Feature Rights Corp., 

Louisville, Ky. 

Celebrated Players Film Corp., 

Milwaukee, Wis. 

Celebrated Players Film Corp., 

Chicago, 111. 

Columbia Pictures Corp., 

St. Louis, Mo. 

Columbia Film Service, 

Pittsburgh, Pa. 

Cooperative Film Exchange, 

San Francisco, Calif. 

Cooperative Film Exchange, 

Los Angeles, Calif. 

Enterprise Distributing Corp., 

Atlanta, Ga. 

Enterprise Distributing Corp., 

Dallas, Texas 

Federated Film Exchange, 

Boston, Mass. 

Meyer Fischer, 

Cleveland, Ohio 

Crescent Film Exchange, 

Kansas City, Mo. 

F. & R. Film Exchange, 

Minneapolis, Minn. 

Freedom Film Corp., 

Rochester, N. Y. 

Greater Features, Inc., 

Seattle, Wash. 

Greater Features, Inc., 

Denver, Colo. 

Independent Film Company, 

Omaha, Nebraska 

Masterpiece Film Attractions, 

Philadelphia, Pa. 

Peerless Film Exchange, 

San Francisco, Calif. 

Peerless Film Exchange, 

Los Angeles, Calif. 

Harold Rodner, 

New York City 

Trio Productions, 

Washington, D. C. 

United Film Service, 

St. Louis, Mo. 

Favorite Film Co., 

Detroit, Michigan 


Our product for next season will be the cream of the short subject market. 




Sunday, March IS, 1925 





' A Necessary Adjunct 

The following article was prepar- 

, ed by Fred S. Meyer, of the Palace 

I theater, Hamilton, O., who is known 

\ through the Middle West as a show- 

'• inav of progress and initiative. He 

has had long experience and knows 

thoroughly of what he writes. From 

w, it's Meyer talking: 

Short stuff is to the theater-pro- 
i gram what dressing is to salad; you 
can eat your lettuce without thousand 
island, or mayonnaise or vinegar, and 
no doubt there are some who like it 
that way, but these "some" are in 
the minority — few and far between. 

I can't recall a single instance 
where the "short subject" killed the 
feature, but I can name you plenty 
where the former made up for the 
short-comings of the latter. For ex- 
; ample — 

' Every Cincinnati newspaper a few 
months ago headlined "The Ant" as 
the attraction, and the reviewers 

wound up by saying, "Oh yes, 

is also on the program (referring to 
. the feature picture)." I remember 
' distinctly one of Carl Laemmle's 
I famous straight from the shoulder 
(talks; this dates back to the time I 
Uvas Universal manager at Minneapo- 
lis. Feature pictures — so called be- 
cause of their length — were just 
• starting to emerge. Against these 
\ we were trying to combat our mixed 
■ programs of Imps and Rex-es and 
\ Eclairs and Bisons and Nestors (the 
brand that made Al Christie famous), 
< tc. Exhibitors at that time, while 
■•till reluctant about Famous Players 
and Alco's, etc., still they had to be 

ibold about the preferability of the 
mixed program. And Laemmle's 
message to me and in turn to my 
sales-force and thus eventually to the 
exhibitor was as follows: 

"The success of the vaudeville 
heater is due to its variety; you sit 
hrough one act and dislike it; and 
he same holds good regarding three 
)r four more, but invariably there'll 
)e some sketch or skit that does ap- 
peal to you, some part of the per- 
ormance which offsets the short- 
.omings of the rest ot the bill. And 
hat's why features can never hope 
o meet with public favor; you've 
got to have the mixture in order to 
;ater to young and old, rich and 
)oor, sophisticated and other 

This was the sales talk 9 or 10 
cars ago. Excepting for the fact 
hat vox populi has accepted fea- 
ures in their present length, the logic 
jmbodied in the comparison between 
)icture and vaudeville entertainment 
till holds true. 

Some time ago we ran Buster 
Ceaton in "Sherlock Jr." Its length 
)rompted us to feature the star: 
mong other attractions there was a 
cenic (2 reels) "The Chase". Fin- 
ncially the engagement was a 
iloomer. Everybody came out and 
aved about "The Chase"; not a 
vord about the comedy-feature, 
yi) Uonths ago the same thing happened 

Fred Meyer Says— 

"I can't recall a single in- 
stance where the 'short subject' 
killed the feature, but I can 
name you plenty where the 
former made up for the short- 
comings of the latter * * * 

"Producers have got to give 
more thought to theaters seat- 
ing 800 or less * * * 

"If we're going back to 
normalcy in this business of 
ours, it seems to me that we 
have a greater problem con- 
fronting us in the matter of 
variety than in film rentals or 
so-called big pictures. Make the 
big stuff short enough and the 
show can be made big by means 
of its diversity." 

to us. Not a word of commendation 
about the "Three Ages" but endless 
favorable remarks about "Capt. 
Kleinschmidt's Expedition of the 
Far North". And this from a town, 
and a theater, where scenics mean 
absolutely nothing. They usually 
bore our clientele, excepting when 
they're on with a weak feature, and 
then like in a vaudeville program, 
the shortcomings of one are offset 
l)y the attraction of the other. 

Producers Must Give Thought 
Producers have got to give more 
thought to theaters seating 800 or 
less; true, features aren't quite as 
lengthy as they were last season, but 
even the new product, supposedly 
just made for 1924-25 consumption, 
fails to show its proper footage. I 
still say — what I've hollered about 
for the last three years — -I haven't 
seen more than a dozen pictures (and 
that's a liberal estimate) that could 
not have been told equally or more 
effectively in 5 or 6 reels than their 
respective length. 

I just looked at De Mille's latest. 
It's a typical De Mille picture, mean- 
ing that with all its greatness and 
sumptuousness and other superlative 
adjectives (add ad liberim) it had to 
be turned out in about 10 reels. 
Great for Broadway; terrible for us. 
The story could have been told just 

as effectively in 6 or at the most 7 
reels. Result: Theatergoers are 
deprived of at least some of the 
short subjects. I attribute the falling 
off in attendance more to lack of 
"short stuff" variety than I do to 
radio — by a long shot. 

An Ideal Program 

The ideal entertainment for the- 
aters in communities such as ours is 
as follows: Feature 5 to 6 reels; 
news weekly; digest or similar topics: 
scenic or Pathe Review and a com- 
edy. By editing the weekly which 
any intelligent operator can do, even 
though distributors are against it 
and combining it with a snappy 
scenic and digest film, you have triple 
variety in not exceeding 1500 to 1800 
feet of film. Add thereto any good 
comedy — the market's full of them 
right now, only I don't want to get 
personal, so I'll omit the producers' 
name — and you have a real honest 
to God show, something you don't 
have to mix well before taking; it's 
already "mixed". 

If we're going to get back to nor- 
malcy in this business of ours, it seems 
to me that we have a greater prob- 
lem confronting us in the matter of 
variety than in film rentals or so- 
called big pictures. Make the big 
stuff short enough, and the show can 
be made big by means of its 

According to reports, Balaban & 
Katz made a lot of dough last year. 
Put these boys in a house seating 800 
or less, and see what kind of a show 
they can put on. To be sure, it will 
be much better than mine or other 
exhibitors' efforts, but, the point I 
want to make is "you've gotta have 
seats, if you want to do something 
out of the ordinary, unless the short 
stuff' is permitted to come into its 
own". Quoting the daddy of the 
Independents once again: "You've 
got to give your people variety or 
you'll lose their patronage". And 
you, Mr. Producer, owe us little fel- 
lows a duty; you've got to make your 
features short enough to enable us 
to buy this variety. Will Hays is 
cleaning up the industry and making 
a fine job of it. I suggest that we 
now call in Judge Landis to call balls 
and strikes; fairs and fouls, as ap- 
plicable to the proper length of fea- 

Pennsylvania Using More Shorts 

Philadelphia — David Barrist, editor 
of "The Exhibitor," sums up the 
short subject situation in Eastern 
Pennsylvania as follows: 

"Inquiry among the local short 
subject exchanges and leading ex- 
hibitors reveals the information that 
due to the decrease in the length of 
features released lately there is a 
greater number of shhrt subjects be- 
ing purchased and used today. 

"The average exhibitor employs 
no unusual method to advertise short 
subjects. He does, however, devote 
more space on his program sheet to 
the announcement of the short sub- 

jects than heretofore. The Stanley 
Co. of America has recently started 
to advertise the short subjects on its 
marquee electric sign, something it 
has never done before. 

"The experiment being conducted 
by the Stanley Co. in two of its 
theaters during the past year, that of 
running short subjects one day a 
week in an attempt to test the value 
of the exclusive short subject pro- 
gram has so far proved successful. 

These programs are exploited by the 
use of pen and ink sketches, posters 
and cards placed in the lobby." 

All Comedy Day 

Exchangcmen doing business in 
New Jersey say that Eddie O'Keefe 
of the City Square Theater, Atlantic 
City, has developed an enormous 
prestige by his All Comedy bills 
presented semi-monthly. Read what 
O'Keefe says about the idea which 
he developed: 

"I first introduced All Comedy Day 
vvay back in the good old Keystone 
Comedy days. My patrons at the 
City Square enjoyed the comedies so 
hugely and the fact that before I 
entered this business I did a mono- 
logue and humorous impersonations 
that were also immensely enjoyed I 
thought I would try a complete pro- 
gram of comedies. So at first I 
called it Keystone Comedy Day. 

"It was a hit from the start. That 
is nearly twelve years ago and I have 
kept it up ever since. It is still the 
most popular day in my theaters. 
No matter what the weather or con- 
ditions All Comedy Day always does 
capacity and better. 

"I run them twice a month every 
other Tuesday at the City Square 
and every other Thursday at my 
Boardwalk house. The Criterion. I 
hesitated first to introduce it at the 
Boardwalk house which has an en- 
tirely different trade but about two 
years after the City Square I in- 
troduced it at the Boardwalk and it 
met with just as big a hit as my 
Avenue house. 

"I believe I was the first man in 
the country to introduce a program 
composed entirely of comedies and 
the majority of showmen were of 
the opinion it would not take, but it 
has been extensively copied in this 
territory and as far as I know is 
proving successful wherever intelli- 
gently handled. 

"I use the newspapers and a small 
card given out at the door by my 
ushers; but it is so well established 
now that every movie fan in town 
knows just when the big joy days 
come around. I might add that my 
last comedy day at the City Square 
was one of the biggest and most en- 
thusiastic I ever had." 

Big Tie-Up in Indianapolis 
Indianapolis — One of the most 
elaborate window displays ever 
engineered on short subjects was 
put over here by the Educational 
exchange of which H. C. Dressendor- 
fer is manager. 

The Indiana Bell Telephone Co. 
devotes one of its big display win- 
dows to showings arranged generally 
with the local manufacturers. 

Photographs of comedy players, 
many of them showing the use of 
the telephone, together with studio 
pictures and photographs of E. W. 
Hanimons, president of Educational, 
at his office telephone were arranged 
in a spectacular display in which the 
theaters showing Educational Pic- 
tures figured very largely through a 
great chart listing all such houses in 

24 ^^^^^^ DAILY Sunday, March 15, 1925 

Why Do--- 











*'They*re Different'' 









"Napoleon Not So Great" "The Cottage Garden" 

"Columbus Discovers a New Whirl" "The World In Color" 

"Nero's Jazz Band" "Thundering Waters" 

"Why Sitting Bull Stood Up" "A Floral Feast" 

"Balboa Discovers Hollywood" "Divertissement" 


"Honeymoon Heaven" "The Flying Elephant" 

"A Ripe Melodrama" "An Ice Boy" 

"Love's Tragedy" "Expensive Ebony" 


In Twelve Monthly Volumes Monthly Special 

12 Color Cartoons 

Now Ready for Immediate Release 


25 West 43rd Street New York City 

, V 



Sunday, March IS, 1925 


The News Weekly 

The question of what one reel sub- 
jects means to the average exhibitor 
today is one of the dominant ques- 
tions of the tihn industry. Just a 
few years back they were considered 
by the theater owner as something to 
fill out his program, but today it is 
entirely different. 

Thousands of people are employed 
in the industry working exclusively 
on the making of one reel subjects, 
and thousands of dollars are being 
invested annually to supply the de- 
mand that exists for shorter-length 
pictures. Fields that a few years ago 
were unknown have opened them- 
selves. Possibilities for proper 
presentation of these subjects have 
presented themselves to the exhibitor 
and he is taking advantage of them. 

News reels, screen magazines, re- 
views and one reel comedies have 
become a standard product with a 
mass appeal that makes them a 
necessity to almost every kind of 

As an example, twelve years ago, 
or thereabouts, the Pathe Weekly 
was established. Since then it has 
developed into what is known as the 
Pathe News and is issued twice 
weekly, but so deeply has the term 
"Pathe Weekly" imbedded itself in 
the minds of the public that the 
name Pathe News never occurs to 
them. Even salesmen, in the employ 
of Pathe, often make out contracts 
reading Pathe Weekly. 

The average exhibitor does not 
realize how firmly imbedded in the 
minds of the public are the news 
films until by chance he happens to 
miss out on one when his public ex- 
pect to see it on his program. 

Because of this, Pathe has con- 
ducted a thorough survey, lasting 
over several months to determine the 
popularity of its product and the rea- 
sons therefor. The investigation dis- 
closed the fact that the most popular 
screen product today among the 
foreign show-going public of Ameri- 
ca is the news reel. Theaters having 
a strong patronage of foreign ele- 
ment reported that this interest was 
due principally to the fact that per- 
sons of foreign birth unfamiliar with 
the English language, needed no 
titles to let them know what was 
going on in a news reel. 

Another big factor in the popu- 
larity of the News among those of 
foreign nationality is the possibility 
of their seeing scenes from their 
homeland. Views of Germany. 
France, Italy, Poland, Russia and 
other countries are flashed before 
their very ej^es. To them the news 
reel is of more importance in many 
instances than the feature. 

Exhibitors throughout the country 
are gradually coming to the realiza- 
tion of the importance of the news 
reel to their program from an ex- 
ploitation standpoint. As an ex- 
ample, a certain exhibitor, located 
in a French neighborhood settlement 
in Chicago, bannered the front of his 

leater for the Pathe News that 

irried the scenes of the funeral of 

Anatole France, the famous French 

iithor. This is only one instance. 

I -ere have been hundreds reported. 




Riesenfeld Award for Prize Short 

Will Go to the Winner in August 

Hugo Riesenfeld announced yesterday that the gen- 
eral idea for the design of the gold medal which will be 
awarded for the best short subject film made during 
1924-25. The medal will be of gold and will measure 
two inches in diameter. The design on one side will 
symbolize the motion picture industry. Interwoveii 
with the masks of comedy and tragedy will be a half 
unwound reel of film. 

On the reverse side will be the name of the winning 
film, the person who made it and the date of presenta- 
tion. The award will be made by one of the cominit- 
tee of judges. At present the plan is to show the film 
at one of the Riesenfeld theaters and make the award 
iinmediately following. 

The contest closes the last of August. The six inem- 
bers of the committee are keeping close watch of all 
likely material in short subjects that is now being 
turned out. Serving on the cominittee are Joseph 
Plunkett of the Strand, New York; J. A. Partington, 
of the Rothschild theaters, San Francisco ; Fred Meyer, 
Palace theater, Hamilton, O. ; Frank Newman, Kansas 
City ; Harold, B. Franklin, Famous Players theaters, 
and Harry C. McArthur, Jr., West Coast Theaters, 
Los Angeles. 

Comedy Has No Boundaries 

Sales Manager, Short Reel Dept., Pathe Exchange 

Is there any reason why people in 
one part of the country should need 
to laugh or desire to laugh any more 
than their fellow-countrymen who 
happen to live in a different state or 
city? And when I use the word 
"need" I mean just what the term 
signifies literally. Laughter is a 
necessity of the human race just as 
much as any other element that goes 
to make life wholesome, worthwhile 
and enjoyable. This applies to the 
people of the United States no more 
so than to any other country. 

Getting down to the really im- 
portant matter in hand for the Short 
Subject Number of The Film Daily, 
there is no reason for one kind of 
comedy being more popular in one 
part of the country than another 
brand of comedy. As long as they 
are all basically provocative of 
laughter they are bound to be 

Of course, there are many in- 
stances where certain comedies are 
apt to experience ,a heavier demand 
for the reason that the star of the 
corned}' or the subject matter used 
as the basis for the laughs are better 
known to the individuals of one sec- 
tion than to the natives of another 
part of the coimtry. We have had 
instances in our distribution of Pathe 
comedies where some subjects went 
a little better in one section than in 
another because of the greater popu- 
larity of the individual star in some 
particular locality, but these in- 
stances have been comparatively 
rare and are the exceptions that 
prove the rule. The same qualities 
for provoking mirth that arc success- 
ful in Meriden, Conn., will be bound 

to precipitate a similar response 
from the residents of Ypsilanti, 
Mich. The records of every dis- 
tributor in the industry will so con- 

If there be any one brand of 
comedy that is popular in one local- 
ity and does not get over in another 
section of the country, the explana- 
tion is extrinsic to the comedy ele- 
ments found in the subject itself. 
For example, there is the matter of 
what we may describe as comedy 
"forms". We have on the one hand 
the burlesque form of comedy or the 
travesty; and on the other hand the 
highly refined, subtle comedy usually 
labeled "polite" comedy. It is ob- 
vious that these two extreme comedy 
forms will not appeal in every in- 
stance to exactly the same types of 
people. But these differences of 
comedy appeal are never of a geo- 
graphical kind, being purely class dis- 
tinctions. Of course, theaters cater- 
ing predominantly to the masses, as 
in industrial localties, will keep this 
distinction in audience appeal in 
mind and proceed differently in their 
selection of comedy subjects from 
the high-class first run exhibitor who 
may cater to a limousine trade. But 
again the difference is one of class 
rather than of geography. 

Obviously, the demand for those 
forms of comedy appealing to the 
industrial classes, or the masses, are 
greatly m preponderance. The 
limousine trade does not support the 
motion picture industry to any great 
extent and therein lies the explana- 
tion why there is no great supply 
of "polite" comedies. Moving pic- 
tures still remain the principal source 
of entertainment for the masses, 

F. B. O. on Shorts 

Sales Manager, F. B. 0. 

Our debut into the short subject 
market was chaperoned by H. C. 
Witwer's Fighting Blood series re- 
leased in 1923. The release of 
this product was in the nature of 
an experiment because we imagined 
ourselves exclusively feature length 

Our experience with Fighting 
Blood was a revelation. The na- 
tional success of this series compelled 
us to follow through with another, 
with the result that we are now sell- 
ing our fifth series and the 
sixth has been arranged for. 
Since that time we have con- 
tracted for the services of Stan 
Laurel and Jimmy Aubrey, and have 
met with success, because we have 
followed through with an idea — a de- 
finite short subject sales idea, that 
has met with exhibitorial and fan ap- 
proval. Our idea is no secret, and 
we gladly pass it on to the rest of 
the industry. 

We learned early in the game that 
a vital factor in films is "fan fol- 
lowing" — the attendees have their 
favorites and they anticipate their 
visit to the theaters and wonder 
"What he'll do next". With that 
idea in our head and the all import- 
ant fact that the exhibitor can profit 
more by securing his entire show 
from one source, we proceeded with 
our merchandising. 

The first performers we signed up 
were George O'Hara, then an 
unknown, together with his comedy 
tcam-niates — Kit Guarde and Al 
Cooke. They became famous for 
their ability in athletics and clown 
tactics. Fans have followed them 
through five different series of pic- 
tures, and the enormous amount of 
fan correspondence these hitherto 
unknowns receive daily is silent 
testimony to their tremendous popu- 
laiity. Our clipping department has 
definite proof that many exhibitors 
feature these series with and in 
some cases above their features, and 
several prominent vaudeville picture 
managers pull out one act of vaude- 
ville and headline one of these com- 
edy episodes. 

With the exhibitor, especially in 
the smaller community, the matter 
of transportation is an important 
factor. Double express charges and 
double local cartage eat into profits. 
By furnishing an entire program to 
the exhibitor, we can not only save 
him dollars and cents, but an endless 
amount of worry and concern. 

"Topics" and "Fables" Standbys 

Rattle Creek, Mich. — The Butterfiekl 
circuit, one of the largest chains of 
vaudeville theaters in the Middle 
West has booked "Topics of the 
Day" and "Aesop's Fables" over 
the complete circuit and considers 
them two of their best box-office at- 
tractions. Cities covered by the 
booking include Ann Arbor, Battle 
Creek, Bay City, Flint, Ionia, Jack- 
son, Kalamazoo, Lansing, Port 
Huron and Saginaw. 




Sunday, March 15, 1925 

























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A capacity of 240 pictures per second, or 
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EW metal automatic dissolving shutter 
model, operating in nine turns 4>2 feet. 
The lightest, simplest, most compact 400 

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operator can verify number of pictures taken per second. Operates forward 
or reverse without changing belt. Take-up controlled by friction drive. 







Sunday, March 15, 1925 




Building Comedies to Order 

Cumedy Producer Releasing Throtigh Educational Exchanges 

For the last year our organization 
has been building two-reel comedies 
to order for the exhibitor who wants 
to hear his patrons laugh. This is 
done by a system of pre-viewing all 
comedies several nights with various 
kinds of audiences at the neighbor- 
hood theaters surrounding Los An- 
geles, not particularly in Hollywood 
where the audiences are "fed up" on 

the miles of film and substituted an- 
other sequence in the particular 
place where the comedy got no 
laughs. The result was one of the 
fastest and funniest comedies which 
the studio turned out during the last 
six months. 

Even then thorough audience pre- 
views do not tell the entire story of 
boiling down a successful comedy. It 

pre-views, but in the theaters where | sometimes happens that there will be 

a choice of sequences to use in a 
certain place in the picture. With 
one comedy that I remember this 
year, the second night we threw out 
a certain bunch of scenes and tried 
out the second audience on some- 
thing new. The comedy died in the 
same place. The third night we put 
back what had not gone so well the 
first night and when the film was 
run before the new audience, that 
stuff was the funniest part of the 
picture. The reason must have been 
a different type of audience. When 
you have a case like that it is a 
mighty perplexing question as to 
whose judgment to tak« but in the 
main, when you have led out your 
wares in different sh .^e and arrange- 
ment, you can tell pretty well what 
the result is going to be. 

One old maxim in making a good 
two-reel comedy is to start ofif with 
your slowest stufT, telling the story 
and the characters, etc., and wind up 
with the fastest and funniest stuff 
in the second reel. In one case we 
had a comedy which had a hilarious 
first reel and which fell off at the 
finish. When the gang turned loose 
in the cutting room at the usual all- 
night session which follows the pre- 
views, the story was changed around 
and the second reel put first. The 
result was one of the best Walter 
Hiers' comedies which that star has 
made this vear. 

you expect to find the "average" 

American audience. 

The process of making a funny 

I two-reeler starts by deciding what 

I type of story you wish to present 

I your comedian in. Then you call 

your directors and the gag men and 

the scenario writers together in sev- 

I eral evening conferences, or gag 

I sessions, if you prefer to call it that. 

', When the story has been developed 

and the sequences of gags talked 

over and decided upon, one of the 

scenario writers is delegated to put 

it all in scene and continuity form 

ready for the particular director who 

is to shoot the story. When he is 

through, there may be anywhere 

from two to thirty thousand good 

feet of film to be boiled dow-n into a 

two-reel comedy. In one instance 

this last year we had forty thousand 


All this is condensed into two reels 
with the best stuff in, or what we 
think is the best stuff. Then comes 
the first audience preview. After this 
preview occasionally whole sequences 
of action come out bodily and some- 
thing else is substituted. For ex- 
ample when the comedy "Why 
Hurry" with Jimmie Adams was 
made, at the first audience preview- 
there ivas one place in the film where 
the audience seemed to be restless 
in their seats. We retired to the 
studio that night and worked over 

Talking Film Has Wide Scope 

General Manager, De Forest Phonofilms 


of Pathe Exchange, Inc. 

During the past quarter covered 
by the current Short-Subject Num- 
ber of The Film Daily an important 
addition has been made to the Pathe 
schedule of short-subject releases by 
the acquisition of a series of four 
"third dimension" film novelties, 
which will be distributed under the 
collective title of "Stereoscopiks." 

The injection of the dimension of 
depth into motion pictures is a prob- 
lem with which cinematographic ex- 
perts have wrestled almost since the 
inception of the moving picture. 
Photographers, of course, had suc- 
ceeded before the invention of the 
moving picture in creating the illu- 
sion of depth in certain styles of still 
photographs. This illusion of depth 
had been secured principally by the 
of an instrument known as the 

J he simplest system evolved so far 
'= that used in the Ives-Leventhal 
I'iastigrams, or "Stereoscopiks" as 
they are now called. Third dimen- 
sion films Iiave been shown on the 

screen once before, but Ives-Leven- 
thal. the sponsors of the process used 
in the "Stereoscopiks," who were al- 
so responsible for the previous "third 
dimension" presentations on the 
screen, state that the forthcoming 
Pathe series mark a distinct advance 
over all their previous eft'orts both in 
point of subject matter and photog- 

The first of the series, titled 
"Zowie," will be released March 22. 
There will be four in the current 
series to be made available at the 
rate of one every two months. 

DeForest Phoiiofilms can hardly 
be classified as short subjects, regard- 
less of their length, but rather as 
so-called "numbers". 

In the larger houses they take the 
place of singers, dancers, or soloists 
who would otherwise be engaged to 
appear in person. In the smaller 
houses where the program consists 
exclusively of pantomine pictures, 
the Phonofilm supplies the audible 
entertainment so much needed. 

A great variety of such subjects 
have been produced, ranging in 
length from 400 to 700 feet. 

During the last political campaign, 
Phonofilms of President Coolidge. 
John W. Davis, Senator LaFollette. 
Governor Al. Smith and Theodore 
Roosevelt were shown in a number 
of the larger theaters. These candi- 
dates were enabled to deliver their 
respective appeals more effectively 
by means of the Phonofilm than they 
could have done in person. The 
photographed image of the candi- 
dates being greatly enlarged on the 
screen enabled the audience to gain 
a far more comprehensive apprecia- 
tion of the speaker's personality and 
the greatly amplified voice assured 
every word being heard. 

Dances are rarely seen upon the 
screen for the reason the orchestra 
cannot keep in time with the per- 
formance. The Phonofilm, supplying 
as it does both dancer and musical 
accompaniment, assures perfect syn- 
chronism and many charming num- 
bers of this class have been produced. 

The Phonofilm lends itself admir- 
ably to comedy and stars of the 
musical shows and vaudeville are be- 
ing phonofilmcd. One of the most 
popular pictures of this type was 
that of Eddie Cantor, star of "Kid 
Boots". In this picture. Cantor sings 

his latest song hits and tells a num- 
ber of stories in his inimitable man- 
ner so effectively that the audience 
forgets they are witnessing a marvel- 
lous invention in their enjoyment of 
the performance. 

Two prominent Broadway houses, 
the Rivoli and Rialto, played this 
picture, displaying the name "Eddie 
Cantor" on their electric signs while 
he was playing in person around the 
corner at the Selwyn theater. It 
is needless to say, this picture proved 
an unusually strong box-office at- 

In theaters which employ only an 
organ or a small orchestra, instru- 
mental solos and jazz bands have 
proved very popular. In fact the 
Phonofilm supplies a long felt want 
in theaters of all types and is rapidly 
gaining in popularity as it runs the 
gamut from grand-opera to slap- 

It is but a short time since the 
exhibitor was wont to question 
whether or not there was a need for 
talking pictures — keeping in mind 
file failures of the past. 

It must be remembered that the 
Phonofilm is a veritable talking film 
— there being no phonograph used 
and absolute and unfailing synchron- 
ism is assured. 

The name of "DeForest" is known 
to every radio fan and they are all 
anxious to see and hear his latest 
creation "Radio Talking Pictures". 

Two questions the exhibitor might 
ask himself are "How many radio 
fans are there in my audience?" and 
"Would they care to see and hear 
the great stars of opera, musical 
comedy and vaudeville?" If the 
answers are affirmative the DeForest 
Phonofilms will surely supply his 

The Market 

President, Arrow Pictures Corp. 

While the proper handling of 
short subjects has, in the past, repre- 
sented a stumbling block to the keen- 
est intellects within the industry, the 
fact remains that they can be proper- 
ly handled. Moreover, the exchange 
wherein the exhibitor can book an 
entire show is inevitably in a better 
position than the exchange which 
handles features alone. 

Particularly is this true of the 

Says Jack White, producer and 
supervising director of Educational- 
Mermaid Comedies: "The bathing 
girls who decked every comedy a 
few years ago have put on their 
clothes. They have been found out. 
There is nothing funny about a 
bathing girl. She may be pretty to 
look at, but she isn't funny. The 
marital infelicity and bedroom com- 
edies have been discouraged by the 
censor boards and by public taste to 
the point where making them is a 
financial risk. That means they will 

Oh, Jack! 

never come back. But the fast-ac- 
tion comedy, with its limitless possi- 
bilities for ingenuity on the part of 
the actor and director, is here to 
stay. The custard-pie and bathing 
girl comedies have been relegated to 
a past age along with side-wiskcrs, 
bock-beer signs and hoop-skirts. In 
their place is the new departure in 
screen amusement, the fast-action 
comedy with its whirlwind speed, 
new, surprising and clever situations 
and comedians who can cause laughs 
vithout throwing pies." 

state rights exchanges. If they have 
difficulty in "breaking in" with their 
features, the short subject offers an 
ideal opening wedge. If they are 
already selling features to an ex- 
hibitor, what is more natural or more 
simple than to sell him his short 
stuff as well? For that reason Ar- 
row Pictures Corporation has striven 
to maintain a steady and reliable 
short subject output of considerable 

For the coming season, there will 
be many such. The backbone of 
our short subjects will be the Mirth- 
quake and the Broadway Com- 
edies — thirteen of each — and 
these will be augmented by many 
no.velties, details of which will be 
announced at a later date. I may 
say at this time, however, that one 
of the most interesting of the before- 
alluded-to novelties will be a series 
of Kid Komics — acted entirely bv 

From an economic viewpoint, the 
short subject situation in the Inde- 
pendent field has never been more 
gratifying. As a matter of fact, our 
sales have been highly satisfactory. 






The very latest knockout in Film Novelties 

IF you have already signed with our Exchange in your territory for our 
CROSS WORD PUZZLE FILMS, nothing more is necessary, as 



Every new weekly issue of our Cross Word Films has contained new 
ideas, new innovations, tremendously increasing the popularity and interest 
of the movie-going public — and it is pure unadulterated entertainment — NO 











Famous Players ■ Lasky Corp. (49 cities); Stanley Co. of America — Poli Circuit; Lubliner & Trinz — 
Keith Theatres; Kunsky Circuit — West Coast Theatres; Gordon Circuit — A. H. Blank Enterprises; Col. 
Fred Levy's Chain — Fabian Circuit; Switow Circuit — Elm Amusement Co.; WilUam Brandt Circuit — 
Heights Circuit; Rialto, Washington, D. C. — Brody Circuit; Frank Newman — Loew's Aldine, Pitts., 
Alhambra, Milwaukee. 

«<®ii PHONE- 

New York City, New York State 
and Northern New Jersey 

W. Penn. & W. Va. 



E. Mo. & So. 111. 


Seattle, Wash., Wash., Mont., 

Oregon, No. Idaho & Alaska 


New England States 



Film Bldg. 

Cleveland, Ohio 






So. St.-Off. Dallas, Atlanta, 

N. Orleans 



East Pa., So. N. J., Dela. 



No. 111. & Indiana 


Ky. & Tcnn. 


Iowa & Nebraska 




(London, England) 

British Empire 


Washington, D. C. 


New Haven, Conn. 

Sunday, March 15, 1925 








Judge's Crossword Puzzle 

No. 6 
\'oice of the Nightingale 
(.ireat Guns 
McCall Fashion News 

No. 2 


Bobby Vernon 
Hope Hampton 

No. 2 

Lige Conley 

No. 3 

Cliff Bowes and 
Virginia Vance 

In the Spider's Grip 

Half a Hero Lloyd Hamilton 

Judge's Crossword Puzzle 

No. 4 

No. 4 


Judge's Crossword Puzzle 

No. 5 

McCall Fashion News it' '' 

No. 1 Hope Hampton 

Love Goofy Jimmie Adams 

Topsy Turvy Travel 




Fables in Color 
Christie Comedy 





Two Cats and a Bird 

Hello Hollywood 

Our Six-Legged Friends 

Movie Morsels 

High Hopes 


Earl Hurd Cartoon 
Mermaid Comedy 
Secrets of Lite 
Howe's Hodge-Podge 


Cameo Comed\' 

Fables in Color 





Christie Comedy 
Howe's Hodge-Podge 

Jazz Comedy Programs 



His High Horse Lee Moran 

Judge's Crossword Puzzle 

No. 3 

Dynamite Doggie Al St. John 

No. 2 



Low Tide Ned Sparks 

Judge's Crossword Puzzle 

No. 1 

Good Spirits 



Wildcat Willie 
Lots of Knots 
French Pastry 


Step Fast 

Topsy Turvy Travel 


Have Mercy 

Weak Knees 

He Who Gets Socked 
Sea Legs 

Judge's Crossword Puzzle 
No. 2 

Walter Hiers 
No. 3 

Bobbj' Vernon 
No. 4 

Jimmie Adams 

Lloyd Hamilton 
Cliff Bowes and 
X'irginia Vane; 

No. 5 

Cliff Bowes and 
\'irginia Vance 

Neal Burns 

News 1 

Mermaid Comedy 2 

Novelty 1 

Tuxedo Comedj- 2 

News 1 

Earl Hurd Cartoon 1 

Mermaid Comedy 2 

Novelty 1 

Christie Comedy 2 

News 1 

Juvenile Comedy 2 

Howe's Hodge-Podge 1 

Christie Comedy 2 

News 1 

Christie Comedy 2 

liowe's Hodge-Podge 1 

Comedy 2 

Cameo Comedy 1 

News 1 

Cameo Comedy 1 

Earl Hurd Cartoon 1 

Christie Comedy 2 

Novel tv 1 

Pat he 


Galloping Hoofs Allene Ray and 

Johnny Walker 

Hold That Thought 

Laugh That Off Spat Family 
Pathe News 

No. 2 

Brains and Brawn 

Family Entrance Charley Chase 

Bigger and Better Jails 

Change the Needle Arthur Stone 

Pathe Review 

By Hook or Crook Fred Stone and 

Rex" Beach 

No. 3 

Pathe News 

Water Wagons 

The Fox Hunt Spat Family 

A Fisherman's Luck 

No. 4 


A Raspberry Romance Ben Turpin 

His Marriage Wow Harry Langdon 

Pathe Review 

Pathe News 

No. 5 

Idaho Mahlon Hamilton 

and Vivian Rich 
Plain and Fancy Girls Roach Stars 
The Haunted Honeymoon Roach Stars 
Clean Up Week 

No. 6 

Topics of the Day 

Bashful Jim Ralph Graves 

Dog Days Our Gang 

Neptune's Nieces 

No. 7 

Pathe Review 

Pathe News 

The Wild Goose Chaser Ben Turpin 

Pathe Review 

Hello Baby Charley Chase 

No. 8 

The Big Town Our Gang 

Boobs in the Woods Harry Langdon 
Should Husbands be 

Watched? Charley Chase 

Jungle Bike Riders 

No. 9 

Hard Boiled Charley Chase 

Pathe Review 

Pathe News 

Idaho Mahlon Hamilton 

]! ^ and Vivian Rich 

No. 10 

Excuse My Glove Spat Family 


Traps and Trouble 

No. 11 

Is Marriage the Bunk? Charley Chase 

A Sailor Papa Roach Stars 

At the Zoo 

Plain Clothes Harry Langdon 

Pathe Review 


Serial 2 

Aesop's Fable 1 

Roach Comedy 2 

News I 

Sportlight 1 

Roach Comedy 1 

Fable-Cartoon 1 

Roach Comedy 1 

Magazine 1 

Sportlight 1 

News 1 

Sennett Comedy 2 

Roach Comedy 2 

Fable-Cartoon 1 

"Stereoscopik" No. 1 

15 min. act 
Sennett Comedy 2 

Sennett Comedy 2 

Magazine 1 

News 1 






Sennett Comedy 
Roach Comedy 




Sennett Comedy 


Roach Comedy 




Roach Comedy 
Sennett Comedy 



Roach Comedy 



Roach Comedy 






Roach Comedy 
Sennett Comedy 



Roach Comedy 
Sennett Comedy 








Sunday, March 15, 1925 


For YOUR Program 


A, G. Steen, President 

Announce For the Season 1925-26 

2i4l Two Part Whirlwind Westerns, Featur- 
ing TOM FORM AN, Famous Stunt Rider 
and Frontiersman, Supported by a Cast 
of Distinctive Quality, and PLATINUM 
the Marvelous, Blue Ribbon Animal, that 
"Thinks like a Man." Produced by Hunt 
Miller Western Productions, Inc. and 
directed by Lloyd B. Carleton. 

Now Ready For Release 

"The New Sheriff" "The Smoke Of A .45" 
"The Mad Miner" "The Man Who Rode Alone" 

O Smashing, Rib-Racking, Rollicking Two 
Reel Comedies, Co-Starring WALTER 
BYRON and the Inimitable BE A UMONT 
SISTERS as the Other Principals, that 
will Keep Your Audience in a Gale of 
Merriment from Start to Finish. 

For Immediate Release 

"The New Clerk" "The Janitor's Birthday" 

"The Inventor" 
"Some Hero" 

Every One A Riot 

"The Bootlegger's legacy" 
"The New Woman" 

Every One a Knockout 

Have a LOOK! 
No Need to Buy "Unsight — Unseen"! 

For Remaining Territory Address 


New York 

A. G. STEEN, President 

1650 Broadway 



International News 

Financially Embarrassed 

The Great Circus Mystery 

Looking Down Wanda Wiley 
Storm King 

No. 2 

International News 

The Girl Problem 

The Great Circus Mystery 

Her Daily Dozen Edna Marian 
The Wild West Wallop 

No. 3 

International News 

Sir Walter Raleigh 

The Riddle Rider 

Puzzled by Crosswords Eddie Gordon 
The Loser Wins 

No. 4 

International News 


The Fighting Ranger 

Getting Trimmed Wanda Wiley 
The Fighting Terror 

No. 5 

International News 

Black Gold Bricks 

The Great Circus Mystery 

My Baby Doll Edna Marian 
The Whip Hand 

No. 6 

International News 

Sleeping Sickness 

The Riddle Rider 

Dangerous Peach Al Alt 
Seeing Red 

Film Booking Offices 


Somewhere in Wrong Stan Laurel 

Red Riding Hood 

Studio Secrets 

The Sleeping Cutie Vaughn-O'Hara 

No. 2 

Hypnotized Jimmy Aubrey 

The Captain's Kid 

Hollywood's Close-Ups 

Welcome Granger Vaughn-O'Hara 

No. 3 

Twins Stan Laurel 
Dinky Doodle and Cin- 
derella .' 

People You Know 

Ain't Love Grand? \^aughn-0'Hara 

No. 4 

Oh, What a Flirt Jimmy Aubrey 

The House That Dinky 


The Way of a Maid Vaughn-O'Hara 


News 1 

Bull's Eye Comedy 1 

Serial 2 

Century Comedy ? 

Mustang Picture 2 

News 1 

Bull's Eye Comedy 1 

Serial 2 

Century Comedy 2 

Mustang Picture 2 

News 1 
Hysterical History Comedy 1 

Serial 2 

Century Comedy 2 

Mustang Picture 2 

News 1 
Hysterical History Comedy 1 

Serial 2 

Century Comedy 2 

Mustang Picture 2 

News 1 

Bull's Eye Comedy 1 

Serial 2 

Century Comedy 2 

Mustang Picture 2 

News 1 

Bull's Eye Comedy 1 

Serial 2 

Century Comedy 2 

Mustang Picture 2 


Comedy 2 

Cartoon 1 

Novelty 1 

Comedy-Drama 2 






Callahan Comedies for Aywon 
Aywon Film Corp. is presenting 
Jimmy Callahan in a series of nine 
two-reel comedies. The first three 
releases are "A Tough Night," "On 
the Isle of Sap," "The Poor Million- 

J. and V. Book Pathe Output 
Seattle — Jensen and Von Herberg 
have closed a deal with Pathe in- 
volving eight series of comedies. 
These will be shown in all of the 
J. and V. theaters in the Pacific 

New Western Series 
Denver Dixon, 220 W. 42 St., is 
producing the "Texas Jack" series 
of six two-reclers. The cast con- 
sists of Bill Mack as "Texas Jack," 
Dorothy Lee, William Rino, Tex 
Griffin, Dona Glover and the Art 
Mix cowboys. This series is based 
on historical facts concerning old 
frontier days. Directed by Denver 

It is understood it is Dixon's plan 
to sell the product, via state right ex- 
changes. He will handle sales per- 


Sunday, March 15, 1925 




Notwithstanding the Prophets 


Whenever the question as to the 
future of the short subject is brought 
up, there invariably comes to my 
mind the story of that farmer who 
refused to believe there was any 
such animal as the giraffe. So sure 
< was he in his belief that when, finally 
confronted with one in the zoo, he 
stared as though hypnotized and 
finally was heard to mutter, "No, 
sir! you can't fool me. There ain't 
no sech animal!" 

When Adolph Zukor started on 
his task of making the industry 
realize the value of the feature 
length picture there were experts 
galore who believed the end of the 
short subject to be in sight. And as 
the feature increased in popularity 
the ranks of these prophets swelled. 
- Ultimatel)-, so prevalent was this be- 
lief that several organizations which 
depended entirely upon short sub- 
jects for tiicir revenue decided to 
close up shop. 

The more progressive of these 
short subject organizations sensing 
the change that was taking place 
trimmed their sales according to the 
wind and went into feature produc- 
tion. Yet, their heads, one of them 
being that grand old fighter, Carl 
Laemmle, continued to believe in the 
short subject, continued making 
them and also continued reaping the 
benefit of this foresight. Generally 
speaking, however, the short subject 
business was regarded as an unprofit- 
able one unworthy of the time and 
money it required. 
How The "Experts" Went Wrong 

When E. W'. Hammons announced 
his decision to concentrate on the 
distribution of short subjects it was 
generally believed that his effort 
would prove abortive. "He's crazy 
if he thinks he can make money on 
short subjects alone," was the opin- 
ion privately expressed. Subsequent 
events have proven that if this was 
a species of insanity a lot of "ex- 
perts" lost a wonderful opportunity 
by remaining sane. 

These "experts" were undeniably 
right in their contention that the 
public was tired of the short sub- 
ject, but for the reason that the 
public is also tired of the average 
feature today — lack of outstanding 
merit. The moment the producers 
of short subjects made this discovery. 
the short subject came back. 

The death knell of the short sub- 
ject was again sounded a little more 
than a year ago with the advent of 
the super-long feature. Nevertheless, 
when the producers of these fea- 
t'.ircs discovered that it was quality 
and not footage the oublic wanted, 
the footage came back to normal and 
tlie short subject, crowded out by 
this excess footage, came back- 
stronger than ever. 

The one great element in favor 
of the short subject is that the photo- 
play patron demands variety in his 
show and in the one or two reeler 
the exhibitor has at his disposal the 
' ability to create this variety. As a 
matter of fact, there are plenty of 
cases on record wherein the erst- 
"hile despised "short" has actually 

saved the show. Regardless of the 
nature or size of the feature picture, 
who can say that an "Out-Of-The 
Inkwell," a "Marvels of Motion," an 
"Our Gang," Harry Langdon or 
Christie Comedy does not lend addi- 
tional value to a picture theater's 

Finds Exhibitor Lacking 

Strange to say, it is the man clos- 
est to the public — the exhibitor him- 
self — who frequently overlooks the 
importance of that part of his pro- 
gram which he calls the "Filler." 
When the writer broke into the 
short subject field two years ago, the 
exhibitor made no bones about the 
fact that the short subject was about 
as necessary to him as the powdered 
sugar covering the top of a doughnut 
• — it helped to some degree but wasn't 
at all essential. 

Contrast this attitude with that 
displayed by the aggressive head of 
the Y & F Enterprises — one of the 
fastest growing circuits in New 
York City today. Said this man, 
Harmon Yaffa, to the writer re- 

"There isn't a more important element in 
any show than the one or two reeler. Not 
only does it give the photoplay patron 
entertainment in its own right, but, care- 
fully selected, it can be of enormous value 
in helping build up atmosphere for the 
feature itself. When the latter is the case, 
the short subject becomes an indispensible 
and integral part of the show and may 
make the feature seem better than it really 

"I've often heard patrons remark that a 
picture which had been shown elsewhere 
seemed different, better, when seen at one 
of our theaters. Now, the feature was 
identically the same, consequently it was 
the entertainment value built up by the 
short subjects surrounding it which created 
the impression that it was better." 

The unfortunate phase of the short 
subject is that there are so many 
exhibitors who fail to put it to in- 
telligent use. Not all exhibitors are 
Harmon Yaffas by a long shot. 
Exchanges Can Help Select 

It has been the writer's personal 
experience that the average exhibitor 
will gladly use the ideas imparted to 
him by the branch manager if these 
ideas are at all practical. 

.A.s it is, there are too many in- 
stances of short subjects being book- 
ed to exhibitors without proper re- 
gard for the values of these one and 
two reelers as units in the whole 
show. It is an easy matter to ascer- 
tain the nature of the features which 
an exhibitor has dated in and then 
see to it that the shorts booked to 
go with these films are of the type 
which would blend well with them. 
A foreign scenic for a feature the 
locale of which is laid abroad, a rapid 
fire comedy to lighten the mood of 
a heavy drama, a novelty such as 
"Marvels of Motion," to supply the 
unusual element — these are sugges- 
tions which many exhibitors would 
be glad to receive. From a more 
selfish angle, it is natural to assume 
that an exhibitor would sooner 
throw his business to an exchange 
which seems to take a personal in- 
terest in his success rather than give 
it to the organization which takes 
no further interest in him once his 
business has been obtained. 


Idle Films and|Empty Theaters" 

An Interesting Th 

"Bioscope", the oldest trade paper 
in England, says editorially: 

"The experiment of showing an 
instructional film at a series of 11:30 
a. m. performances, now being con- 
ducted at the Marble Arch Pavilion, 
will be watched with no little inter- 
est, for, if the idea succeeds, it 
suggests a new field of enterprise for 
the exhibitor, tapping an entirely 
fresh source of revenue. 

"In recent discussions on the 
economics of the industry there has 
been much talk of wasted labor and 
wasted expenditure. There is also 
another kind of waste which has not 
been mentioned, and that is the in- 
calculable waste of material and op- 
portunity represented by films which 
never get a fair showing and the- 
aters which are unused for a third of 
the day. 

"Of the films which are wasted 
through lack of appropriate screen 
facilities, the vast majority are tech- 
nical or serni-technical productions. 
Although often of undisputed merit 
and of the deepest interest in a par- 
ticular field, such productions rarely 
have the circulation they deserve be- 
cause they do not fit in with the 
demands of the ordinary cinema 
programs; nor were they ever in- 
tended to do so. Unsuited for 
general entertainment purposes and 
having no home of their own (save 
for occasional exhibitions in schools 
or special halls), these important ex- 
amples of cinematography are either 
relegated to the shelf — to the great 
discouragement of their producers^ 
or else they are edited out of all 
recognition (losing, much of their 
value in the process) to fill in the 
chinks between features as non- 
descript 'interest' films. 

"While films are being wasted on 
the one hand cinemas are standing 
idle for an appreciable part of the 
day on the other. Very few theaters 
in the country open before 2 p. m.. 
and quite a number remain closed, 
save on matinee days, till the evening. 

"Should it not be possible to efifect 
an introduction between homeless 
films and empty theaters to the mu- 
tual profit and advantage of both 

"That there is a public demand 
even for ordinary film plays at an 
early hour of the day has been proved 
— only too clearly — by the vast audi- 
ences of deadheads which flock 
greedily to supposed "Trade" Shows. 
The experiment of showing purely 
educational programs at morning 
or afternoon performances in asso- 
ciation with local schools has, also, 
been tried with more or less success 
by individual exhibitors, though the 
limited spending power of the aver- 
age school has been an obstacle to 
this method. 

"In this connection, we are inter- 
ested to hear of an attempt to form 
a 'film society' with the object of 
arranging subscription performances 
of industrial, nature study, scientific, 
geographical and other productions 
which de not in the usual way gel 
an adequate showing at the cinemas, 
or of which, at all events, those most 

ought from England 

likely to be interested (not being 
regular cinemagoers) do not hear 
until too late. 

"The society would book its own 
films which would be shown to mem- 
bers only at morning or afternoon 
performances given in a cinema 
which had been rented for that 

''Although the 'film society' scheme 
is one for private enterprise, there is 
no reason why exhibitors should not 
also take advantage in a similar man- 
ner of the large amount of suitable 
film material which undoubtedly 
exists to gain the interest of the still 
considerable non-picture-going public. 
That the public should have oppor- 
tunities of seeing the many fine non- 
theatrical productions now being 
made under appropriate conditions is 
eminently desirable not only for the 
individual showman but also for the 
whole industry." 

Which brought the following ed- 
itorial comment from The Exhibitor's 

"Are short subjects going to make 
it possible for many theaters in the 
United States to open their doors — 
and their box offices — several hours 
before they are doing so at the pres- 
ent time? 

"This and a number of other ques- 
tions are aroused by a discussion now 
being carried on in British trade 
papers over the experiment being 
conducted by an English theater in 
presenting a series of educational 
programs at 11:30 o'clock in the 

"At the present time, practically 
every theater owner knows there are 
a large number of excellent short 
subjects getting away from him sim- 
ply because he hasn't room on his 
program for them. 

"The British experiment, although 
limited to educational subjects, sug- 
gests the possibility of a morning or 
noon performance in many theaters 
the program being made up of short 
subjects only — an excellent form of 
program for the transient. The ad- 
mission price could be made attrac- 
tive in view of the hour of the day 
and the fact that the performance 
need not add a great deal to the over- 

Big "Short" Program 

The Service Film Corp., 729 7th 
Ave., is releasing 72 two-reel dramas 
featuring Neal Hart, George Larkin, 
Al Jennings, Frank Braidwood. 
Helen Gibson. Fritzi Ridgeway and 
Shorty Hamilton. In addition they 
have 104 one-reel novelties, including 
the Burton Holmes travelogues, and 
the "Service Specials." 

The first of this latter series, 
"Fifty Million Years Ago," deals 
with the birth of the earth. It pic- 
tures the world's development 
through the various ages, showing 
the prehistoric animals. 




Sunday, March 15, 1925 

Roach Expanding 

Adding Three Comedy Units to Pro- 
duction Schedule — All For Pathe 

Los Angeles — Activities at the 
Roach studio have perked up with 
the arrival of W. B. Frank, vice 
president, who makes his headquar- 
ters in New York. 

Frank is here for the purpose of 
attending a conference of the studio 
■executives regarding the output for 
1925. Plans affecting the vehicles of 
"Our Gang", Charley Chase, Glenn 
Tryon and the "Spat Family", will 
be discussed. 

For the coming year Roach will 
add three new serie^ of two-reel 
comedies to the Pathe list for dis- 
tribution. The three units will be 
headed by Clyde Cook, Chase and 

The signing of Clyde Cook is con- 
sidered one of the most important 
events of the season by the Roach 
company. The line-up of product 
scheduled for him will be important. 

The plan to star Charley Chase in 
two reel comedies was announced by 
Pathe recently. This comedian 
started with the Roach making 
one-reel pictures a year ago. 

Glenn Tryon since he has been 
with Roach has been appearing in 
the Star Brand and has worked in 
two feature length specials, "White 
Sheep" and "Battling Orioles." 

The "Our Gang" unit with Farina, 
Mickey, Jackie, Mary, Gene and Joe 
(Fatty), will continue along the 
same production lines as heretofore. 

Growth of ''The Chronicles" 

Seventeen months after the release 
o fthe first subject, The Chronicles of 
America, produced by the Yale Uni- 
versity Press, occupy a place on the 
programs of upwards of 2,000 exhi- 
bilors in the United States, according 
lo Pathe, which adds hundreds of 
other exhibitors are finding it de- 
cidedly profitable to "spot book" the 
Chronicles from time to time. 

Discussing the development of this 
series, Harry L. Knappen, who man- 
ages its sales at Pathe, says: 

"The progress these pictures has 
made in establishing themselves in 
popular favor marks a very definite 
and significant trend in the history of 
pictures. This achievement is all the 
more remarkable for the reason that, 
to a marked degree, these pictures 
have been breaking new ground. 

"The headway made by the Chroni- 
cles aside from their entertainment 
vslue, has been due in large measure 
to the constructive publicity and ex- 
ploitation aids furnished on a most 
comprehensive basis by both Pathe 
anc. the Yale University Press. 

"Literally, these pictures have first 
been sold to the public producer and 
distributor. In addition to the ordi- 
nary facilities of its exchanges, Pathe 
put high power specialty men in the 
field whose sole mission was to keep 
the daily papers and other public 
prints liberally supplied with Chroni- 
cles reading matter and to effect social 

group organization which would in- 
sure liberal attendance. 

"Never have big metropolitan dail- 
ies as well as smaller newspapers and 
outstanding national magazines given 
so freely of their space in the fur- 
therance of any motion pictures. This 
is advertising that money cannot buy 
— a fact-shrewd showman are quick 
to take advantage of. 

"A particular appeal is being made 
to patriotic and Americanization 
groups which are definitely interested 
in seeing history as it actually hap- 
pened live again on the screen. 

"Tremendous cooperation on the 
part of schools and colleges also has 
been developed throughout the coun- 
try. Boards of Education, school 
superintendents, principals and teach- 
ers freely use their influence to pro- 
mote attendance of both school chil- 
dren and grown-ups. 

"In local Parent-Teachers Asso- 
ciations throughout the land mothers 
an. dfathers get behind the Chroni- 
cles with a common object — that of 
causing such a box-office reaction as 
will encourage exhibitors to run all 
of the Chronicles. 

"By joining hands with these or- 
ganizations and individuals and aim- 
ing, whenever practicable, to show 
appropriate Chronicles on national 
aiid state holidays, exhibitors with 
the vision to book this product have 
been well rewarded for their ef- 

More Two-Reelers 

The Christies to Increase Comedy 

Output — All Units Working 

Top Speed 

Los Angeles — With the return of 
C. H. Christie, general manager of 
the Christie Film Corp., it is an- 
nounced that a larger program of 
features as well as a continuance of 
two-reelers will be launched during 
April to continue throughout the year. 
Christie has been in New York ar- 
ranging schedules of delivery of forth- 
coming features to Prod. Dist. Corp. 

While in the East a New York 
office was opened at 2 W. 45 St., with 
Carroll S. Trowbridge as general rep- 
resentative. This office is now taking 
care of the contracts for foreign dis- 
tribution of "Charley's Aunt." 

In addition to the program of 
features, the Christie company will 
not only remain in the two-reel field 
but will enlarge its production sched- 
ule in this line of work during the 
coming year. Christie stated: 

"During the current year's sched- 
ule of two-reel comedies two star 
series have stood out. These are the 
Bobby Vernon and the Walter Hiers 
comedies which are produced by sep- 
arate units in our studios and which 
have ben released through Education- 
al. Vernon launched his star series 
following a long period of success in 
our own two-reel comedies and a 
rapidly increasing popularity with 


A Series of Speedy Fast Action Comedies with Gloria 
Joy, Max Ascher, Joe Moore and Joe Bonner 





723 Seventh Avenue. New York . 

%reign Distributors 

Sunday, March 15. 1925 




Serial Peak in 1925 

Short Subject Sales M'g'r, Universal 
The year 1925 is going to see serials 

•.become a very important factor m 
stabilizing theater patronage. 

Some of the smartest editors in the 
field recognize that the serial is the 
proper weapon to fight fluctuating at- 
tendance with. They have pointed out 
to exhibitors a way to combat the 
"radio menace." 

There is no picture on the market 
todav outside of the serial picture that 
will "bring the people back to the same 
theater week after week. Unless a 
person is very enthusiastic about a 
certain picture, he will not go to see 

'it more than once. 

A feature picture, therefore, will 
show but once in an audience. A 
serial picture, the way that it is con 
stituted, will bring people back ten 
or fifteen times. They've got to come 
back to get their money's worth out 
of the picture. 

Thinks Exhibitors Overlook Bet 
Thousands of exhibitors, whether 
large or small, that are not giving 
serials the proper consideration today 
arc overlooking a product that will 
mean real money to them. They are 
overlooking a picture that will build 
up a good-will in their theaters. Simp- 
ly because a few customers go to a 
theater and walk away when they see 
a serial, it doesn't mean that serials 
an; not good for a theater. A half 
''"/en people may turn away whereas 
' or 800 may have been brought 
, ,.re for the sole reason of seeing the 
M-.ial. Simply because people come 
■ ■■t of a theater and complain to the 
ibitor because of the serial doesn't 
m that the serial picture is not 
■d for the theater. Those people 
,,t come back again for eight or 

I ;ten succeeding weeks to see the en- 

iitire picture. 

i| If you would ask a magazine read- 
ier whether he would want his entire 
'fiction entertainment in one issue, 
;nirety-nine percent of them will say 
i"yes." They don't want to buy an 
expensive magazine, month after 

'month, or week after week, simply 
to get a serial story. They complain 
just as bitterly about having to do 
|this as about having to go back to see 
i serial, but they do buy the maga- 

' zine just the same week after week. 
The magazine editor is smart. He 
realizes that only by running serials 
car. he stabilize his circulation. 
; Many exhibitors don't realize this. 
iThey overlook showing the type of 
ipicture that, in the long run, will 
'mean the biggest revenue in their 

! Many exhibitors seem to feel that 
jserials only appeal to children. This 
h not the case. Serials are made of 
|ij:actly the same type of material that 
yoi; will find in features. Each epi- 
'iode contains almost a complete 
|4ory. Grown people like them just 
IS well as children. As a matter of 
jact, this type of material has a dis- 
inct appeal to grown people. Grown 

What Producers Have To Offer 

For Spring and Summer Release 

Here is what serial producers promise for Spring and Sum- 
mer release: 


"Sunken Silver," featuring Allene Ray and Walter Miller, 
scheduled for release May 10. George B. Seitz is now making 
exteriors in Florida. It will be in ten episodes, one available 

On July 19, the first episode of a baseball serial will be re- 
leased. Details are at present being safeguarded closely. 


"The Great Circus Mystery," starring Joe Bonomo was re- 
leased last week. It will consist of ten episodes, one available 

"The Fighting Ranger," featuring Jack Dougherty and Eileen 
Sedgwick, will be released May 11. Fifteen episodes, one re- 
lease weekly. 

"Ace of Spades," featuring William Desmond. Ready in 
August. Ten episodes, one a week. 


"Secret Service Sanders," to be produced by Duke Worne 
with Ann Little and Richard Holt starred. Release April 28. 
Fifteen episodes, one a week. 

Henry Bollman has an interesting series, called "Building 
the Pyramids." The subjects are historical and will be re- 
leased in five episodes, beginning in July. Each episode will 
be in two reels. The producer is Raymond Wells. 

It is understood that Ward Lascelle intends producing a 
Western serial on the Coast, dealing with the experiences of 
the pony express riders of the 19th century. 

people like action first. Action pic- 
tures have a far greater appeal than 
so-called "society pictures." 

A record in the public libraries will 
show you that the majority of books 
loaned are action books. In serial 
pictures, you run no risk of putting on 
'sex" problems; you find no running 
away with the other man's wife; no 
eternal triangle. The story depends 
on action, thrills, stunts, suspense. 
Only the most morbid-minded people 
look for the worst in pictures, and 
this class is in a very small minority. 

Serials Good For Any House 

My contention is that the finest 
theaters in the country can run serials 
and run them profitably. I don't 
mean to say that they can run any 
serial. There must be a discriminate 
picking of product. Serial pictures 
have been made and can be made 
that have a distinct appeal to almost 
every class of theater patrons. 

In the old days the finest, the high- 
est class people followed the "hero" 
through twenty exciting chapters, and 
they will continue to do it today. As 
a matter of fact there is no question 
but that serial pictures are respon- 
sible for educating the American pub- 
lic in going to "the movies" regu- 

Ten years ago, theaters ran two, 
three and four serials a week, bring- 
ing the same people back again week 
after week until they got the habit of 

going to see pictures — until pictures 
formed a part of their daily life. If 
it hadn't been for the serial pictures, 
they would not have tormed this habit. 
Everyone knows that "habit" is the 
greatest motivator in human existence. 
If you can get people in the habit of 
coming to your theater, you are bound 
to be a big winner. If people come to 
\our theater for fifteen straight weeks 
on a Wednesday night for instance, 
it is a cinch to get them to come for 
fifieen more weeks on the same night. 

Much Rests On Exploitation 

Many exhibitors don't get one-tenth 
the value out of a serial because they 
piit it on merely to satisfy their pres- 
ent customers. The proper way to 
handle the serial pictures is to realize 
that you must bring in hundreds of 
new customers; people that don't ordi- 
narily come to your theater. Get them 
interested in the first episode of a 
good serial and you will find that 
you've got a thousand new customers 
coming to your theater week after 
week. You've got to be a showman 
to get the value out of a serial. You've 
got to sell it to hundreds of new cus- 
tC'mers and the serial will do the rest. 

The only difference between a serial 
and any other picture is that the serial 
is arbitrarily divided in ten or fifteen 
different parts, whereas the other pic- 
ture is shown all at one time. There- 
fore, it is necessary for the public to 
ccme that manv times to see it. 

The Trend of Serials 


Serial Sales Manager, Pathe 

We know of no reason why the 

serial trend should be different in 

the Summer months than it is in the 

Spring, Winter and Fall. 

The trend of Pathe serials in 
particular for this coming Summer 
is especially bright and hopeful, for 
during the last year we have re- 
leased such a succession of "best 
sellers" that all of these are still 
current attractions. 

Our crusade to make first class 
serials of the type which no theater 
need feel ashamed to present is 
creating new serial istory, "The 
\\ ay of a Man" which is only 
just a year old has already secured 
the greatest distribution of any 
serial ever released, not even except- 
ing those in the palmiest days of 
Pearl White and Ruth Roland. 

"Into the Net" with only half 
a year behind it has already forged 
away ahead of "The Way of a 
Man" at the same period from re- 

Summer time sees no diminution 
in serial business, either with us or 
with the exhibitors, when we can 
offer in screen serial form the works 
of such famous authors as Emerson 
Hough, Albert Payson Terhune, 
Mary Hastings Bradley, Police Com- 
missioner Richard E. Enright, Theo- 
dore Burrell, and James Fenimore 
Cooper — with well known feature 
stars heading the casts. 

There are rumors in the air of a 
sensational tie-up with famous base- 
ball stars and managers for a 
Pathe serial in which these stars 
will be heavily featured; an- 
other strong rumor is to the effect 
that the whole of the facilities of the 
famous Miller Bros. 101 Ranch are 
to be utilized shortly in the produc- 
tion of an epoch making Pathe 
serial, with a background of the 
Oklahoma Land Rush and The Big 
Show woven into an interesting and 
modern screen serial story. 

Will Always Appeal 

President, Arrow Pictures Corp. 
Because the serial is a thing funda- 
mentally of speed, action and sus- 
tained suspense there will always be 
a certain type of theater-goer to 
whom it represents entertainment in 
its most attractive form. Too, there 
will always be a type of exhibitor to 
whom, for the proper maintenance 
of his house, it is as necessary as a 
projection booth. 

In certain localities it is an undeni- 
able business-builder, making new 
patrons and bringing them back 
week after week. That is why we 
who create and market serials are 
constantly striving for their better- 


Sunday, March 15, 1925 



R B. O. 

For the BEST Novelties and 

Comedies on the market to 

round out your show — 

The uproarious 



are going over like a house afire in 
thousands of theatres where they are 
shown regularly. Produced on a bigger 
scale than any two reel comedies on 
the market, under the personal super- 
vision of Joe Rock. We'll put them 
on their merits alone alongside of 
any of the so-called "best" comedies 
now being released. 




are a type all by themselves. With the constant stream of new gags and 
the advances made by Aubrey in the ideas of his own and his capable as- 
sistants, these Aubreys have jumped into tremendous popular favor. Also 
produced by Joe Rooe. 



is a distinct Novelty. Shows the popular stars off the screen, at work 
and play. People never tired of seeing their favorites in intimate scenes 
off the screen. Thousands go to see THE SCREEN ALMANAC as regu, 
larly as they are shown. You should build a lasting clientele when you 



are a combination of photography and pen and ink cartoons featuring the 
ever popular kid Dinky Doodle, and his funny dog. Written and directed by 
Walter Lantz and as clever as anything you've ever seen. Novelties build 
business. More often they save your whole show from being a flop. Consult 
F. B. O. for your entire show. 

All STANDARD CINEMA Production* 

Distributed by 


723 Seventh Ave. New York City, N. Y. 

— • Exchanges Everywhere — 

The Super Scenic 


A series of short reel scenics, com- 
bining unusual artistic quality with 
dramatic appeal is the achievement 
of Rollin Lester Dixon in his 
"Poetry of Nature" series. 

Dixon's experience and education 
have given him an exceptional back- 
ground for the production of art on 
the screen. For six years he studied 
at the best art schools in London 
and Paris, specializing on color, 
lighting and composition. He later 
took some 200,000 feet of film as a 
photographic record of the Vanishing 
Race — the American Indian. Finally 
he learned the technical secrets of 
motion picture photography at the 
Eastman plant, where every possible 
assistance was given him by the 
laboratory stafT. 

Thus the "Poetry of Nature" 
series, which he has just completed, 
represents some 17 years of motion 
picture production experience, coup- 
led with ten years of art study. 

Thus far Dixon's films have been 
housed in museums. The Smithson- 
ian has most of his Indian pictures. 
Now, for the first time, the exhibitor 
is able to book these unusual art 
subjects, 900 feet in length. 

There is an active demand for 
scenic novelties. Scarcely any such 
material has reached the market dur- 
ing the last year. Producers have 
been discouraged by the lack of sup- 
port, or the small prices offered by 
exhibitors. Most of them have given 
up producing this class of film. 

Bollman feels something genuinely 
new in the serial field is offered in 
a series of five two reel subjects, 
produced by Raymond Wells, on the 
building of the Pyramids of ancient 

He says the pictures do several 
things: First they illustrate ac- 
curately the manners and customs 
of ancient Egypt; secondly they il- 
lustrate in detail how the enormous 
rocks were cut and ferried across the 

A New Producer 

A new factor has entered the short 
subject field in the person of Edward 
Venturini, producer of "I Remember," 
which was shown at the Capitol the 
week of March 1. Venturini declares 
for a doctrine of measuring the worth 
of short subjects not by their footage 
but by their dramatic power and en- 
tertainment value. He is against 
booking shorts merely as filler. 

"I Remember," based on Thomas 
Hood's poem, "Past and Present," 
was made as a two-reel feature of real 
thought and entertainment value. The 
method he used was to try to take the 
audience back to childhood days. 

Venturini's plans call for at least 
two more productions similar to "I 
Remember." Distribution plans have 
not been made, but since the indepen- 
dent booking by Rothafel, the pro- 
ducer has had a number of inquiries 
from exhibitors in and around the 
Eastern section. A prominent circuit 
and an independent operator are un- 
derstood to be negotiating with Ven- 
turini for an outright purchase. 

Become a Booster 


Too often the theaterman, espe- 
cially the smaller theaterman, is in- 
clined to look upon the comedy or 
short reel part of his program as 
only a "filler". This should not be. 
The biggest theater managers give 
just as much attention to the selec- 
tion of the proper pictures for this 
part of their program as they do to 
the feature itself. 

If you are playing a dramatic fea- 
ture it stands to reason that the 
comedy part of your bill should be 
selected with care, as it is put on 
the bill for the express purpose of 
bre_aking up the program, to give it 
spice and variety. 

The same thing is true of the 
smaller houses that play serials. The 
serial should be selected with a view 
in mind of getting one that will 
please both the juvenile, as well as 
the adult, patron. In making our 
serials, we keep this in mind and 
insert a character that will particular- 
ly appeal to the children and a cer- 
tain type of character that will ap- 
peal to the adult. Each then has 
his or her favorite to follow through- 
out the entire serial. 

Our program for the new season 
calls for 12 two-reel comedies, known 
as "Butterfly Comedies," each filled 
with pretty girls, daintily gowned, and 
with young stars, such as Gloria Joy 
and Joe Moore. 

That News Reel 

Every manager, no matter what 
the size of his house, knows what a 
tremendous hold the news weekly has 
on his audience. 

Every manager has heard a kick 
now and then because of some fan 
who missed out on seeing something 
in the news reel which he wanted 
particularly to look at. But see what 
S. Straus of Madison, Wis., had to 
say to the manager of Universal in 

"I understand that you are the 
distributors of 'International News 

"I have always enjoyed seeing the, 
International Newsreel on the screen.' 
I have also learned a good deal 
through them, and have often heard 
other people express the same senti- 

"On Feb. 5, 6 and 7 an Inter- 
national News feature was released 
at the Parkway Theater in Madison, 
showing instructive and extremely 
interesting views on modern Pales- 
tine. This feature was not advertised 
at all, consequently I and many 
others were not aware of the fact a 
that they were being shown until ] 
after the film had been shipped back .' 
to you. , 

"Is there any possibility of this ; 
film being sent back to Madison, to 
be shown here? I know a great 
many people who would be greatly ' 
pleased at an opportunity to see these*^" 
pictures, providing they knew that ; 
the pictures were being shown — that 
is, were advertised." j^ 


Sunday, March 15, 1925 







Jforeign ^uftjecte 




in the 

1925 Film 
Year Book 

725 Pages of Information 

Price $5-00, or Free To Film Daily Subscribers 




Sunday, March 15, 1925 

Oh Boy! ! ! 

They're Coming ! 

Unquestionably the greatest 2 reel features the 
industry has ever had — 12 of them— 2 reels each 


Riotous New Stories of Youth 

College Campus life — Just one chain of lightning after 

another— Bigger and better than the 

original "Fighting Bloods" 

Guaranteed Winners — Every One of Them 

With F.B.O's famous galaxy of winning stars 

Alberta Vaughn — George O'Hara 
Al Cooke-Kit Guard— Stan Taylor 

A glorious riot of Fun and Frolic packed with Adventure- 
Fights — Drama and a million laughs 
Nothing like them ever filmed. 

A Contract 
for the 


Better than Gold 
in the Bank. 

.^)A-t / « mil 

You Cannot 
Afford to Miss 
, , This Great 

They Set the 



Pace in Screen 


Procurable only through 


723 Seventh Avenue, New York City, N. Y. 

Sales Office United Kingdom : 
26-27 D'Arblay Street, Wardour Street, London, W. I., England 

Pictures Which Pay 

Charles H. Christie Discusses Box 

Office Revenue and Points to 

the Importance of Shorts 

In an address delivered before the 
California Federation of Women's 
Clubs, Charles H. Christie of Christie 
Comedies, said, in part: 

"Theater managers, especially in 
the larger cities, only gauge the 
popularity of pictures by the cash in 
the box office. In a city conditions 
are much different from small towns 
where the owner of the theater very 
frequently knows the majority of his 
customers personally and hears their 
comments after each picture he 
shows. But the big city manager 
or owner is just as keenly interested 
in knowing when he has shown 
something of particular merit which 
has been appreciated. He should be 
encouraged by comment or by brief 
letters, and best of all by attendance 

"We know from fourteen years of 
experience that clean comedies, for 
instance, can be made to pay. The 
producing forces in general know 
from experience that any business 
which exerts a directing influence 
upon the character of growing gen- 
erations can find self preservalion 
only by winning public confidence 
and respect. It has been said that 
eighty percent of the revenue from 
the box office comes from the small 
theaters "around the corner" and 
that is where the family trade must 
be catered to. Producers recognize 
that fact more than ever before and 
have business acumen enough to 
give the pictures which will not 
offend that audience. In catering to 
that audience with clean entertain 
ment they are at the same time ex 
crting an educational force, because 
the educational value comes not al- 
ways through pictures which are 
labelled "educational" but which are 
built primarily to entertain. 

"Motion picture producers are 
more than ever a unified body to 
build pictures which will pay best in 
the long run." 

Box Office Shorts 

of Miller and Steen 

Many exhibitors fail to appreciate 
the really great opportunities for in- 
telligent advertising and exploitation 
which many short subjects offer 
them. These are a distinct asset at 
their box office, if rightly taken ad- 
vantage of. Why should an ex- 
hibitor concentrate all the shots in 
his publicity locker on the longer 
program attractions? 

Many wise exhibitors, however 
are finding in the short feature the 
solution of numerous box office ills 
and are giving the little picture an 
opportunity to work for them. This 
is accomplished by awarding it a 
regular position in their routine ad- 
vertising and publicity and sometimes 
featuring it in their lobbies. 

That the results have been fully 
satisfactory is best evidenced by the 
fact that all who have once tried 
the experiment have kept it up. In 
numerous theaters that I could name, 
the short subject now often vies with 

Color Makes Progress 

Tendency Grows Toward Producing 
Shorts in Natural Tones — Brew- 
ster Has Three Ready 

Color film has made distinct ad- 
vances in the past year in features 
and as inserted scenes in black and 
white pictures, but its progress has 
been disappointing in the short sub- 
ject field. The use of natural color 
film was for a long time retarded 
by the fact that photographic quality 
had to be sacrificed to a point where 
color alone did not serve as a suffi- 
cient offset. Recent developments, 
however, have brought this quality 
standard up to that of black and 
white and increased the transparency 
so that there is no lack of illumina- 
tion on the screen. The cost of 
color film has also been greatly re- 

With these objections overcome, 
and the technical excellence possible 
in color being more generally recog- 
nized, old prejudices are being 
dropped and the producers are in- 
clined to look to color as an asset 
in telling their story, especially in 
short subject form. 

The outlook for a steadily grow- 
ing production of short subjects in 
color during the next year is bright. 
The interest in short reels shown by 
exhibitors has brought about a keen 
competition for quality among the 
producers. This situation has 
brought the question of color very 
much to the fore, not only from the 
standpoint of novelty, but, in many 
cases, of necessity. 

For example — a popular science 
scries, in many cases, simply must 
have color to tell the complete story. 
The use of color in fashion releases 
is just as logical as color in fashion 
magazines — and has already proven 
itself to be popular. 

The idea of a series of dance and 
pantomine prologues in color to be 
used in connection with features has 
met with favor, and three of these 
have already been produced by the 
Brewster Color Pictures Corp. Such 
a series puts the prologue within the 
reach of those houses which cannot 
stage a prologue themselves, and 
thus enables the exhibitor to more 
completely promote the atmosphere 
of his feature. These pictures are 
made along rather general type lines 
so that a jazz dance, for instance. 
will fit as a prologue to any one of 
a number of feature pictures dealing 
with modern life, a Chinese dance 
will introduce any picture dealing 
with the Orient, and so forth. 

Screen "Sportlight" in Bermuda 

The Grantland Rice "Sportlight" 
production, "Olympic Mermaids" 
was recently accorded a special 
screening at the Mechanics Hall, 
Hamilton, Bermuda, before a select 
audience including important Civil 
authorities and representatives of 
leading newspapers. "Olympic Mer- 
maids" was filmed in Bermuda last 
Winter as a single-reel offering. 



Move over, short subject stars, and make way 
for Walter Hiers. * * * There's no question 
about his right to a first line position. * * * 
There have been many rotund comedians, most 
of them funny, but Hiers seems different. He 
is not, as have been some of these, merely fat. 
He's an actor as well, and a comedian. 


t / 




A Rarin Romeo 

A great opportunity for 
exploiting your comedy and adver- 
tising your WHOLE SHOW! 

If you are one of those exhibitors who still have doubts about the 
value of advertising the Short Subjects, here is a fine chance to put 
it to the test. The idea of rotund Walter Hiers in the role of the 
world's greatest lover is one that makes an instant appeal to all. 
"A Rarin' Romeo" will show you how you can add to your pro- 


Member, Motion Picture Producers 

and Distributors of America. Inc. 

Will H. Hays, President 

^WiilfA GroA^y 




STARS in two -reel comedies 
today. His pictures, produced like 
features, are packed with action 
from start to finish. Book these 
current releases, and insure your 
patrons twenty minutes of real 
enjoyment and LAUGHS; Bright 
Lights, High Gear, French Pastry, 
Great Guns, Don't PincL 

"BRIGHT LIGHTS""A knockout picture; almost fell 
out of their seats. John W. Hawkins, Capitol Theatre, 
New Bedford, Mass. 

"HIGH GEAR" — Very good Vernon comedy. Many 
good laughs throughout.. Also played "French Pastry." 
Both very good. Tone okay. Good audience appeal. 
H. Warren Riblc, Mayfield Theatre, Mayfield, Cal. 

"BRIGHT LIGHTS"-' this surely is a laugh-producer. 
That is what we ^A/a,r\t. It's one of the best. L. H. 
Baker, Star, Montevideo, Minn. 

"BRIGHT LIGHTS""Our patrons like Bobby Vernon 
in all his comedies. This one is very good. H. H. 
Burford, Rivoh, La Crosse, W^is. 

Book through 



From The Saturday Evening Post 

THE outstand- 
ing quality of 
Pictures has rais- 
ed the standard of 
comedies and of all 
the shorter motion 
pictures. Their great 
influence has lifted 
the level of quality 
throughout tlie 
Whole Varied Pro- 
gram at YOUR fa- 
vorite theatre. 

Educational has 
made motion pic- 
tures better enter- 
tainment for you by 
encouraging the very 
highest standard of 
quality in every unit 
in the shov^. 

Today these pictures are 
the accepted leaders in 
the Short Subjects field. 













Built Like a Newspaper 


1 N' C Cl R V O R A T * n 

E\<-cijtive Officer 


Nine Years Ago; — 

Today; — 

Nine years ago w^e saw that the Short Subject was sure 
to play a part of ever-increasing importance in the picture 
industry. We predicted then that the ideal motion picture 
program would prove to be the diversified program. 

Today it is an accepted fact that Good Showmanship calls 
for just as careful attention to the Short Subjects as is given 
to the feature — an accepted fact that you cannot please 
your patrons without Varied Entertainment. 

During this time the influence of Educational Pictures has 
been so great that today the picture-goer knows that wher- 
ever he sees the Educational Pictures trade-mark, he can 
count on Quality Entertainment through the Whole 





Member, ?vlotion Picture Producers and 

Distributors of America, Inc. 

Will H. Hays, President 

Ua^^ Si 





Christie Comedies 




President ' 

Displayed by 
Hope Hampton 


From The Saturday Evening Post 


2,500,000 Families 

as to what constitutes 
the best picture programs 

Two and a half million families! Over twelve million 
individuals! A cross-section of the American public 
reaching from the biggest city to the cross-roads hamlet. 
This is the audience that we have been reaching for al- 
most four years with our consistent national advertising 
in The Saturday Evening Post. We have been telling 
this great audience about Quality Short Subjects, Diver- 
sified Programs, Better Entertainment — providing a 
tremendous advertising backing for the greatest program 
of High Quality Short Subjects ever offered to exhibitors. 

The alert Showman cannot fail 
to see the box-office advantage 
in booking Educational Pictures and in backing 
them up with local advertising. Do not sacri- 
fice this great added box-office appeal by adver- 
tising only part of your show. 

ucMju be/iaoi^Comjediad 

TuYedo Comedies 








KINOGRAMS — the News-Reel Built Like a Newspaper 


(S^t/iuxiticrna/ ictuVL^^ 



a new comedy star- 
ring Lloyd Hamil- 
ton, and "Step Fast", 
a Christie Comedy, 
are two fine exam- 
ples of the sort of Short 
Subject that lifts the 
level of quality of the 
Whole Program at 
your favorite theatre. 

Don't fail to see these 
splendid comedies, 
or to watch for the 

Pictures trade- 
mark whenever you 
are planning a trip 
to the movies. 

Educational Pictures 

make every program a 

better program 


















Built Like a Newspaper 



Executive Office* 








Sunday, March 15, 1925 

A Screen Book 

President, Independent Pict. Corp. 
The average grown-up is but a 
a child after all. I had this thought 
impressed upon me again just recent- 
ly when I called on a friend of mine 
and found him sitting on the floor 
with his young son a child's book on 

And for that reason I think a 
Screen Book of Knowledge will be 
one of the most interesting and popu- 
lar short reel reels on the market. I 
intend to produce such a feature im- 
mediately and release two subjects 
each month beginning next August. 
In this Screen Book of Knowledge 
will be found all manner of subject 
dealing with science and health, an- 
swers to the thousand and one ques- 
tions of childhood as to what makes 
a kite fly and a rubber ball bounce. 

The subjects will be treated in such 
a manner that they cannot fail to in- 
terest children and parents alike. The 
Screen Book of Knowledge will bring 
subjects which we should know more 
down to a popular understanding 
through the method of picturization. 
Instead of explanation being made by 
grown-ups, I have arranged to have 
an attractive child act as the main 
actress of these little natural dramas 
of knowledge. The basic idea of each 
reel is worked out in story form. 

I believe there is a distinct place 
on the program of every exhibitor for 
such a short feature which will com- 
bine the novel in entertainment with 
the worthwhile in practical education. 

Bonomo Starts New Serial 

Los Angeles — Work on "Swiss 
Family Robinson", a new Universal 
serial starring Joe Bonomo has start- 
ed. Margaret Quimby plays the 
feminine lead and Francis Ford is 
directing. Johann Wyss did the 

It will probably be released in the 
late summer or fall. 

Currier, Roach's Film Editor 

Los Angeles — Richard Currier has 
been appointed film editor at the 
Roach studios. 

Charley Chase has started a new 
picture under direction of Leo Mc- 
Cary. Kathryn Grant is the lead. 

As noted. Case is now definitely 
in the two-reel field. 

Films as Scientific Recorder 

Ten days ago an expedition of 
archaeologists set sail from New 
York for the North Coast of Africa 
for the purpose of excavating the 
ancient city of Carthage and to find 
the dead cities of the Sahara. The 
expedition was headed by Count 
Byron Khun de Prorok, F.R.G.S. 
and is being conducted under the 
auspices of leading educational and 
scientific institutions. 

One of the members of the ex- 
pedition was a Pathe News and 
Pathe Review cameraman, Maurice 
Kellerman, who will take exclusive 
motion pictures of the expedition 
and its work. 

Count de Prorok began his ex- 
plorations in North Africa six years 
ago under the auspices of the French 
Academy. His findings during this 
period were such as to convince him 
that discoveries of far greater im- 
portance awaited the excavators. 
Consequently, he came to the United 
States, where he laid his conclusions 
and his proofs before scientists and 

The result was that Count dt 
Prorok and his party sailed from 
New York after having enlisted tht 
support of 16 American universities, 
as well as the Carnegie Institute. 
McGill University of Toronto, the 
Canadian Government, the British 
Museum, the French Academy, the 
New York Times and Putnam's, the 
New York publishing house. 

That Pathe News and Review 
should be able to obtain the exclu- 
sive picture rights to such a venture 
speaks volumes for the realization of 
the management of this organization. 

Before the expedition left America 
Kellerman had his work mapped out 
as completely as possible. It is not 
the intention of the Pathe organiza- 
tion to give a pictorial report of the 
findings of the expedition, but to 
put the whole thing in logical, dram- 
atic sequences, to which end a rough 
continuity was mapped out. Daily 
shipping facilities have been ar- 
ranged through the cooperation of 
the French Government, and Keller- 
man's film will be forwarded to the 
Pathe office at regular intervals. 

For Short Reel House 

of Cranfleld and Clarke, Inc. 

Single reels have a big future*? 
though nine out of every ten show- 
men you meet will tell you that 'they 
are alright to fill up,' but rarely do 
you get them to admit they are, as 
some one very aptly termed them, 
"The spice of the program." 

"If a theater was established in a~" 
central spot in New York, and the 
program were to be made up of single 
and two reel subjects, it would be the 
most popular picture house in the-t 
whole of New York. The program 
would have to be made up of short, 
snappy two reel comedies, with one 
reel novelties, news reels, etc., be- 
cause, as everyone will tell you, va- 
riety is required. 

Speaking as a man who has travel- 
led over all five continents, and hav- 
ing roughed it in the 'back of beyond' ; 
in many an odd corner of the earth, 
1 can appreciate travel films, showing 
the spots I know, and I feel sure 
they must be doubly interesting to 
the untravelled. By this means you 
may view the heart of Africa, the 
peak of Mt. Everest, cannibals of 
New Guinea, the rickshaw boy of 
Ceylon, and racing in Sydney Har 

Women thrill when they see the 
magic word "Paris," or "London." 
eagerly to see the new styles from|f 
those cities. Think how wonderfull'^^ 
this is, and how much money you 
would have to spend to cover thi 
were it not for the news reel. 













Series of Six 2-Reel Features 








Phone Bryant 6718 

729- 7th Ave., N. Y. C. 


Sunday, March 15, 1925 





Riesenfeld Can Aid 

Through the courtck-y of "Close- 
Up," house organ of the Famous 
Players theater department, ex- 
rerpts of an interesting article on 
->n<sio by Hugo Riesenfeld, director 
of Paravwunt houses on Broadway, 
ite reprinted: 

In discussing orchestra feature 
jiumbers, Riesenfeld says; 

"Every director who has an m- 
chestra is ambitious to use it not 
; alone for accompanying the picture. 
\ but also for concert numbers. In 
plain words he wants to "show oPf" 
his music. This is a perfectly laud- 
able desire. In fact it is one that 
makes for better programs. 
I "First let me state emphatically 
i^that there should be a time limit for 
concert numbers. They should never 
exceed twelve or fourteen minutes. 
Next, it is importa,nt to consider 
what compositions are the best medi- 
um for these overtures. At the start 
it must be pointed out that selections 
which are sure fire successes for or- 
chestras of fifty instruments are not 
i necessarily so for those of twenty-five 
I instruments or less. Out of justice 
[to both orchestra and composer. 
I many numbers whicli are excellent 
for large orchestras should not be 
I attempted by the smaller." 
1 A list is given of compositions that 
Tcan be played to advantage by large 
' orchestras, also selected lists for 
] medium sized and small orchestras. 
I For operatic selections are recom- 
mended: "Tosca," "Boheme" and 
"Butterfly" by Puccini; "Traviata," 
"Trovatore," "Rigoletto" and "Aida" 
by Verdi; "Cavalleria Rusticana" 
and "Pagliacci," Ponchielli's "Dance 
}*oi the Hours" is another popular 

"As for musical comedy selec- 
tions," says the musical director, "my 
experience in New York is that they 
do not get over very well." I have 
tried them with all kinds of lighting 
■effects and voice accompaniments, 
but the results have always been un- 

Riesenfeld explains his reason for 
- always emphasizing the end of a 

'The kind of audience that comes 
Ljto picture houses likes a spectacular 
liwindup. .Therefore I advise — build 
r up your climax at the end. 

"As an occasional novelty I have 

I achieved a very good result with a 

.■solo performance by the Ampico 

' reproducing piano, accompanied by 

^ the orchestra. The Ampico contains 

*in its repertoire concertos by Rubin- 

:, stein, Greig, Liszt. Tschaikowsky 

i and Saint-Sacns. The first four of 

j these have never failed to bring the 

I house down. 

j "There are a few old standby 
which seem to retain the perpetual 

I favor of the public— 'Barcarolle' from 
the 'Tales of Hofifman' 'Egvptian 
Ballet' by Luigini, 'Valse Bleue' and 
'Serenade' bv Drigo, and 'Intermezzo' 
from 'Cavalleria Rusticana.'" 

Cartoon Study by Tony Sarg 

On the subject of music as applied 
to acts, Riesenfeld states that "our 
acts fall somewhere between those 
of the concert hall and the vaudeville 
.•^tage. They are not as high class or 
as highbrow as the offerings of the 
former, and they are not as broadly 
'vaiidcvillian' as those of the latter." 

Well-known music helps to put 
over acts. For instance: 

"In arranging the acts for our the- 
iter.s. we have found that those which 
s;ct over best are the ones in which 
"ell-known music is used, be it 
d nice, song or instrumental number, 
fn the case of dance numbers we 
h;'vc been particularly successful 
'' ith the '.Serenade' by Drigo. 'The 
G'ow W'orm,' 'Valse Bluette' and 
'The Swan.' 'Air de Ballet,' by 
rhaminade; 'Dance of the Hours,' 
from 'La Giaconda.' by Ponchielli; 
'Bacchanale' from 'Samson and Deli- 
lah,' by Massenet; 'Egyptian Ballet,' 
by Luigini; 'Persian March,' by 
Strauss, and 'Naila,' by Dclibes." 

In considering those numbers 
which arc strictly musical — vocal and 
instrumental solos- — the following 
suggestions are given: 

"Tn the case of instrument solos — 
violin or 'cello — we find that there 
Tc a number of selections that we 
know in advance to be sure fire. 
Among these are: 

Solos for Violin or 'Cello 
Viol'n: "Gvpsy Airs" ....Sarasatc 

"Souvenir" Drdla 

"Meditation," from "Thais" 


"Humoresquc" Dvorak 

and different Kreisler arrange- 
'Cello: "The Swan" .S't. Saens 

"Kol Nidre" Bloch 

There is one number which can 
be especially well adapted for the 
French horn. It is "Berceuse," by 

In passing it might be mentioned 
that it is well to remember that the 
public still likes cornet and trumpet 

For vocal solos experience has 
proved that the following selections 
seem to call forth the most applause. 
I have not discriminated between 
operatic arias and ballads in this list: 

Soprano Solos 
(a") Coloratura Soprano 
"Cara Nome." from "Rigoletto". . Donizetti 

"" from "Magnon" Thomas 

"Thou Charming Bird," from "The 

Pearl of Brazil" David 

'Ah, fors' c Lui," from "La Tra- 
viata" \'erdi 

'Lo, He:ir the Gentle Lark" 
(b) Lyric Soprano 

"Song of Songs" De Moya 

"Oh. Dry Those Tears" Del Riego 

"SweetheartJB," from "Maytime". . Konilierg 

"Sweetest Story Ever Told' .Stutts 

"When Vou and I Were Young. Maggie" 

"Roses of Picardy" Wood 

"I Hear You Calling Me" 
"Somewhere a Voice Is Calling" 
"Gianina Mia," from "The Firefly". . Friml 
"My Hero." from "Chocolate So'dier" 

"Prince Charming" Leliman 

'Love Sends a Little Gift of 

Roses" Oppinsliaw 

'Elegie*' (with violin or 'ceilo obbli- 

gato) Massenet 

"Melody of Love," from "Gypsy 

Love" Lehar 

"Chansonette" Friml 

"Happy Days" Strelezki 

'Serenade" Schubert 


"Tommy Lad" Margitson 

'Celestia Aida" Verdi 

'Vesti la Guibba," from "Pagliacci" 


'Ah, Moon of My Delight" Lehman 

"Dear Old Pal of MJnc" Gitz Rice 

'Mother Machree" 

"The Old Refrain" Kreisler 

"The Trumpeter" 
Tenor Arias from 

"Martha" von Flot!liow 

"II Trovatore" Verdi 

"Rigoletto" Verdi 

Baritone and Bass 

Prologue from "Pagliacci" Leoncavallo 

"Brown October Ale." from "Rohin Hood" 
"Keep the Home Fives Burning" 
"My Song Is of the Sturdy North" 


"Cavatina," from "Faust'' Gounod 

'Toreador Song," from "Carmen". ... Bizet 
"Volga Boat Song" 
"Big Bass Viol" 

"Rocked in the Cradle of the Deep" 
"When the Bell in the Lighthouse Rings" 
"Wl ere My Caravan Has Rested" 
'Armorer's Song." from "Robin Hood" 

De Koven 

The subject of prologues is cover- 
ed in the final article of the series, 
and the following information tells 
the exhibitor how — and how not — to 
use them; 

"Multitudes of sins are committed 
in tile names of atmosphere acts. I 
refer here to the prologues which 
aim to establish atmosphere for a 
feature picture. Their purpose is to 
prepare the audience for the film 
which is to follow. There is a ten- 
dency among some producers to ex- 
tract a scene from the picture and 
try to duplicate it in an act. This I 
consider very poor showmanship. It 
shows absolute deficiency of imagina- 
fion — an inability to inven* sometliing 
original. ***** 

"If I might be permitted to give 
advice out of my own experience I 
'.hould say use prologues only when 
there is definite local color in a pic- 
ture; that is. when there is an at- 
mospheric background which adapts 
itself to good music and settings. 
This occurs most frequently in the 
case of films which have a foreign 
•^etting, particularly those depicting 
life in Russia. Italy, Holland or the 
Slavic and Balkan countries, Spain 
and South America. The picturesque 
costumes and the native songs and 
dances of these countries can be re- 
produced with great success. An 
act of this sort supplements the pic- 
ture. It creates an atmosphere with- 
out arousing odiptis comparison." 

Indirect B(,osters 

Exhibitors may not know 
that International News has 
what is perhaps the largest still 
department in the world. Thi? 
department supplies all of the 
Hearst newspapers, and many 
others, with stills. Each pic- 
ture must carry the copyright 
line, "International Newsreel" 
Just a silent method of boost- 
ing matters. 

The International organiza- 
tion is still keenly enthusiastic' 
about the showing it made in 
getting the Coolidge inaugural 
pictures to New York ahead of 
all of its competitors. The 
special train used in that con- 
nection made the fastest time 
in record between Washington 
and New York. 

Names Count 

Gen'l Sales Manager, Pathe 

Showmanship very often is a 
matter of trading in names. Names 
in turn, of course, are of value from 
the box-office angle only because 
they are concrete symbols of tangi- 
ble personalities which have been 
proved to possess that quality which 
showman designate as "drawing 

A glance over the Pathe program 
of short subjects for the new sea- 
son discloses a liberal representation 
of names that mean something on 
the screen, and, what is more im- 
portant, at the box-office. This is 
true not only of the players to be 
identified with the comedy and other 
short subject releases on the pro- 
gram, but also of the producers un- 
der whose banners these various 
players are to appear. 

Pathe is glad to announce that 
the forthcoming season will see its 
afTilations with Mack Sennett, and 
all that this name stands for, con- 
tinue unbroken. 

Hal Roach, another naine that 
stands for comedy brands of sure- 
fire box-ofifice appeal, will continue 
to play a prominent part in the 
Pathe program for next season. 

The Grantland Rice "Sportlights", 
in one reel, will likewise be part of 
the nevi- line-up. 

Besides players and producers 
Pathe has on its program a variety 
of brand names which established 
themselves at the box-office. There 
is the series of historical dramas 
being distributed under the title of 
"Chronicles of America". 

The ".'Vesop's Film Fables" as an 
animated cartoon novelty is well- 

The "Topics of the Day" is an- 
other novelty that has become a 
permanent feature. 

Pathe Review, has, of course, be- 
come nationally known. Future 
issues will contain special features 
appearing on an installment basis. 

Then, Pathe News has become so 
w'ell established that it has become 
sort of synonymous for all news 

Univeirsal catties 
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V Comedies Ir __ ,- . ^ 12 VC 

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Universa^t JewU SeritS 


LO\. all your short 
features inonet>lace 

Universal // 

new world 


Read the thrill- 
ing story of this 

International cameramen, immediately 
upon recording the Coolidge Inaugu- 
ration, rushed their cameras and neg- 
atives to a special train at the Penn- 
sylvania Station in Washington. Prints 
were developed and dried, cut and 
titled, ready to be shown, while the 
train sped on to a new world's 
record run to New York City in 3 
hours 40 minutes. A special cordon 
of motorcycle police met the train, es- 
corted the prints through cleared 
traffic to Broadway Theatres. At 3:55 
the Coolidge Inauguration was flashed 
upon Broadway screens — many hours 
before any other news reels were 
shown. And on that same afternoon 
aeroplane shipments carried prints to 
Boston, Philadelphia, Washington, 
Hartford, and all first run houses with- 
in a similar radius, where it was shown 
the same day. THAT'S SERVICE. 

Above — Entrance to 
Pennsylvania Station in 
Washington. Below — In. 
ternational cameramen 
loading cameras and 
negatives on train. To 
Right — International 
Special Train. 

on Coolidge 

''This quick service establis 
developing and showing 

Read these enthusia 

Every exhibitor showing Internation- 
al News scored scoops on their compet- 
itors. "Showed the ceremony three 
hours after — Scooped the other first 
run houses who are using other news 
reels." — Rialto Theatre, Washington, 
D. C. "Our business jumped. We 
scooped every other house in town." — 
Poll's Theatrical Enterprises, Hartford, 
Conn. "Shown at our Chicago Thea- 
tre in advance of all others. Splendid !" 
wires Max Balaban, Chicago, 111. "Con- 
gratulations! Speedy action!" is the 


record ffofr servfee 

Scoops Field 

hed a new record for taking^ 
news reel pictures' 

declares the N. Y. World 

Stic exhibitor reports 

report from Beacon Theatre, Boston, 
Mass. "Shown at Stanley Theatre 7 :3.'; 
same night. Splendid beat." — Stanley 
Co. of America, Philadelphia, Pa. 
"Showed film Thursday night. Antici- 
pate good results from this scoop" — 
Aschers Merrill Theatre, Milwaukee, 
Wis. Beacon and Modern Theatres, 
Boston, Mass., showed International at 
10:15 p. m. March 4th; no other news 
reels had been exhibited in Boston at 
3 p. m. March 5th. 


Entrance to Loew 's State ' ' 
Theatre, just one of the 
theatres on Broadzvay, 
N. Y., where the film 
was shown to cheering 
audiences at 3:55 p.m. 


Relcaseil tJifulIiiiveirsal 




Sunday, March 15, 1925 




A Three Reel Box 
Office Attraction ! 


A Fifteen Episode Serial 
Of The Race Track 


Closeups of Beasts 
Of The Jungle 


SOO Foot Subjects with 
Jingle Titles in Rhyme 


729 Seventh Avenue 

G e n ' 1 M g r . 


"Frederick Chopin" — Music Masters 
Series — Fitzpatrick Pictures 
Thoroughly Worthwhile 
Type of production..! reel biography 
As the title indicates, James Fitz- 
patrick has brought to the screen 
some of the highlights in the life of 
the famous musician, Frederick 
Chopin. These include his close 
association with the novelist George 
Sand, their final parting and Chopin's 
illness and eventual death. The 
musical score which has been ar- 
ranged and synchronized by Hugo 
Riesenfeld include the composer's 
"Polonaise Militaire", "Nocturne", 
"Fantaisie Impromptu" and the 
"Funeral March". As in the other 
reels of the series, the treatment is 
delicate and the film is thoroughly 
worth-while. Jean Del Val is well- 
cast as the composer. 

"Dynamite Doggie" — Tuxedo — 


A Winner; Sure-Fir e 

Type of production. . . .2 reel comedy 

Grover Jones directed this very 
funny comedy. Al St. John is 
starred, but there is a dog in it with- 
out which there would have been no 
picture. The dog belongs to the 
girl. So does St. John. But father 
doesn't favor his suit, and neither 
does the dog until Al feeds him. 
Then he can't lose him. And the 
dog doesn't know that Al has fed 
him a dynamite bomb a-U set to go 
ofif at three o'clock. 

At five minutes to three Al thinks 
he has finally lost the dog. No such 
luck. Doggie is right ahead of him. 
The situation is funny and has been 
played up to get all the fun out of 
it that's possible. They finish up by 
having the girl and boy jump on a 
boat. The dog jumps after them but 
just as the dynamite in the doggie is 
about to work — the dog gets sea- 
sick. This should be a winner. 

"Ko-Ko, the Barber" — Max Fleischer 

—Red Seal 
Delightful Cartoon 
Type of production 

. . 1 reel cartoon comedy 
Ko-Ko, Max Fleischer's cartoon 
clown who lives in the inkwell feels 
the urge to be a barber after he sees 
his boss shaving. So he uses the 
razor, the clipper and the shears to 
the detriment of everything and 
everybody who comes into his 
cartoon barber-shop. The results 
are funny and quite unexpected. 
Then he finds a bottle of hair tonic 
and grows whiskers on everything 
including a horse, a dog, a cat and 
the artist himself, until he is finally 
imprisoned back into his ink bottle. 
Always amusing. 

"Arizona's Grand Canyon" — Castle — 


Splendid Color Stuff 

Type of production....! reel scenic 

Some of the most beautiful colored 

shots ever .seen on the screen have 

been incorporated in this reel which 

depicts the Grand Canyon of Ari- 
zona. Some educational information 
is given in the subtitles such as the 
dimensions of the canyon, the height 
above sea-level, etc., but it is the 
sheer beauty of the subject matter 
that makes the reel so enjoyable. In 
addition, the coloring is soft and 
lovely. The rushing waters of the 
Colorado River, the suspension 
bridge over it, and the beauties of 
"Angel Trail" have all been caught. 
This would be a splendid short reel 
for use with any of the features for 
any type house. 

"China— 'Cross the Bay' "— B. M. 

Novel Atmosphere; Interesting 
Type of production .... 1 reel scenic 
This scenic and educational reel 
is presented in collaboration with 
and by the ofificial sanction of the 
U. S. Navy Department, and depicts 
the activities of that portion of the 
U. S. Navy now stationed in Shang- 
hai harbor. It also goes on a tour 
of some of the .interesting sights in 
Shanghai, Nanking and Pekin, with 
some of the crew on shore-leave. 
Chinese troops are shown in drill 
and various officials of the govern- 
ment are caught by the camera. The 
reel has the charm of novelty of 
atmosphere, and is interesting. 

"Excuse My Glove" — Spat Family — 

A "Spat" Release; That's Enough 

Type of production 2 reel comedy 

Society prize-fights are having 
quite a play recently in comedies. 
Now the squabbling Spats are at it. 
Ambrose is being coached in the art 
of boxing by Tewksbury Spat, who 
gets his information from a text- 
book. "Guillotine" Gilbert, the pro- 
fessional pug who is to fight Am- 
brose, scares him into saying that 
his arm is broken and he cannot 
fight. Tewksbury on the night of 
the fight is pushed unwillingly into 
the ring. 

This part is very amusing. Forti- 
fied by smelling-salts, Mr. Spat 
battles through several rounds, being 
saved constantly by Mrs. Spat who 
is the official bell-ringer. The fight 
ends, however, in a free-for-all 
battle with the wives of the fighters 
and the guests all engaging. There 
is more of the slap-stick in this than 
usual in this brand of comedy. 

"Traps and Troubles" — Grantland 
Rice— Pathe 

Excellent Golf Reel 
Type of production..! reel "Sport- 

Golfers and goofers will enjoy this 
Grantland Rice Sport Pictorial. 
Produced under the direction of 
Joini Hawkinson, it shows players 
who have been bitten by the golf 
bug in all sorts of climes. Winter 
golf is played in the snow with a 
red painted ball and the players on 
snow-shoes. There are some scenes 


Sunday, March 15, 1925 





in Florida, a championship game in 
the South, Frank Craven, the play- 
vviight on the links at Soundview, 
Bayside, L. I., and Gene Sarazen 
showing some new shots. An ex- 
-* cellent reel of its kind. 

"The Amateur Detective" — Fox 
Lots of Good Laughs 
Type of production ..2 reel comedy 
Here's one of the best of the Van 
Bibber series so far. There's more 
in this one of the Richard Harding 
Davis stories than in most of the 
others. Earle Fox, as an amateur 
sleuth, also does better work here. 
This time he's out to retrieve a 
famous painting of Napoleon and in 
order to live up to his reputation he 
^ has to find the painting and he's 
doubly anxious since winning the 
hand of the girl is another reason. 
Fox has a busy time of it chasing 
up the crooks who stole the painting. 
Some of his disguises are first rate 
and there's a good laugh and thrill 
in the bit where he tumbles out of 
a skyscraper and hangs on to a tele- 
phone wire until rescued. Eventu- 
ally, of course, he gets the painting 
and the girl, too. 

"Giddap"— Bennett— Pathe 

Amusing, Enjoyable Comedy 

Type of production. . . ,2 reel comedy 

The first half of this Mack Sen- 
nett comedy which features Billy 
Bevan, is quite amusing. Two men 
appear at the country club with 
blackened eyes. Seeing a story of 
a rescue by an unknown hero in a 
newspaper, each tells his wife that 
he was the hero. The members of 
the club are shown the new issue of 
. a motion picture news reel. It de- 
picts a raid by the Purit}' League 
and both "heroes" are seen being 
thrown out in the fracas. 

And then the riot begins. The 
second half of the comedy deals with 
somewhat slapstick doings on a polo 
field. The idea has not been over- 
worked, however, and will no doubt 
amuse the average audience. There 
is some trick photography depicting 
jumps, etc. Del Lord directed. 

rate prize fight, that looks quite a 
bit like the squabbles in the "Leather 
Pusher" series. Those who have 
seen other pictures in the series 
should be interested in following 
them up, for although each picture 
is complete in itself, there is a gen- 
eral theme in back of them all. This 
accounts for the fact that Billy does 
not win the girl at the end of each 
episode. A title explaining that he 
has a girl in Australia would not be 

"Do You Remember" — Gem of the 
Screen — Red Seal 

Interesting Novelty 
Type of production .. 1 reel novelty 


This is an interesting short reel 
which may be used with satisfactory 
results on any program. It combines 
some very pretty scenes with the 
novelty of a little story and a differ- 
ent method of presentation. A 
young couple have had a quarrel. 
The man picks up a photograph 
album and slowly turns the pages, 
talking meanwhile of the different 
places pictured. 

A novel effect is introduced here. 
The photographs in the album are 
enlarged before the audience's eyes 
and suddenly change from 'still' pic- 
tures to moving pictures. The effect 
is unexpected and charming. Of 
course, in the end, the girl's good 
humor is restored by the remini- 

"Hair Cartoon, Issue 'T' " — Marcus 
—Red Seal 
Always Interesting 
Type of production. . . .1 reel cartoon 
Although the general style of Ed- 
win Marcus' hair cartoons varies 
very little with each issue, they are 
entertaining and sufficiently interest- 
ing to merit a place on almost any 
program. For inauguration week. 
Marcus has chosen to rearrange the 
bair and whiskers of his drawings so 
as to reveal the likenesses of Chief 
Justice Taft, former Secretary of 
State Hughes, and the President. 

"The Fighting Terror"— Mustang- 
Breezy Action Film, 
Type of production ..2 reel western 
This is another of the "Australian 
Kid" westerns, featuring Billy Sul- 
livan. It contains, in addition to 
good, snappy western riding, a first- 

"Our Six-Legged Friends" — Prin- 


E'xtreTnely Interesting, Instructive 

Type of production. . . .2 reel educat'l 

Louis H. Tolhurst applies his mi- 
croscope this time to a variety of fa- 
miliar insects, giving interesting facts 
about each. There is the toad-bug 
that escapes detection by imitating 
sand; there are the ordinary house 
fl}-, the cricket, and an extremely in- 
teresting test which shows the resist- 
ance of an ant. A load consisting of 
sacks of sand weighing exactly 1500 
times as much as the ant is placed so 
that the insect's head supports it. 
That is, if the ant were a man he 
would be sustaining 1,500 tons. The 
ant emerges from the test still alive. 

"Tenting Out" — Universal 
Rather Amusing 
Type of production . . 1 reel comedy 
Bert Roach, Alice Howell and 
Neely Edwards contrive to make this 
rather amusing. The gags are not 
particularly funny and there is a 
good deal of running around by all 
concerned, but Roach has the ability 
to amuse, even with nonsense. The 
action deals with the difficulties of 
camping out in a tent on the beach. 
An exploding lamp lands them all 
in the water at the finish. 

Pathe Review No. 12 

Up to Standard 
Type of production..! reel magazine 
This is a typical issue of Pathe's 
magazine reel. It opens with an in- 
teresting study of the inhabitants of 

the Island of Yezo, Japan. These 
people, called Ainus, are believed to 
be the original inhabitants of Japan. 
A humorous subject dealing with the 
wrong way to act at the table comes 
next, and colored views of the city 
of Los Angeles complete the issue. 

$500,000 For Comedies 

Los Angeles — Century will spend 
more than $500,000 during the en- 
suing months of the year on the 
production of two-reel comedies ex- 

"Spangles" to be Serial 

Los Angeles — "Spangles", t h e 
story b}' Nellie Revell which Uni- 
versal has purchased, will be pro- 
duced as a serial. It's a circus story. 

"Red Pepper", St. John's First 

"Red I'eppcr" will be the first 
Educational-Mermaid Comedly in 
which Al St. John, formerly with 
Tuxedo Comedies, will appear. He 
will be supported by Judy King and 
Babe London. 

Educ'l. Releases Get Sp'c'l. Mention 

Ten Educational releases are listed 
in the February "Photoplay Guide 
to the Better Pictures", issued by 
the National Committee for Better 
Films. They are: 

"Paris Creations in Color", "Have 
a Heart", "His High Horse", three 
releases of the Judge's Crossword 
Puzzle Series, "Lots of Knots", "Our 
Six Legged Friends", "Two Cats 
and a Bird" and "Wildcat Willie". 

Screen Features 


an endless chain of 



need both: 




77 i 


for best 

Portrait Results. 

(No grain, more gradation J 

Sole Distributors: 


45 West 45th St. 

New York 

6331 Santa Monica Blvd. 

Hollywood, Cal. 

Negative, Positive, 




First Release 

Fifty Million 
Years Ago 


A series of 


729 Seventh Avenue 
New York City 

ROOM 811 



Sunday, March IS, 1925 


A Good- Will Creator 

(Continued from Page 16) 

children's matinees, there would be 
less talk about the danger to chil- 
dren's morals. The pleasure of 
many grownups is weakened by the 
thought that a production might not 
be understood by the younger gen- 
eration. This feeling makes friends 
for censorship, but a more wide- 
spread understanding of just why 
pictures are made would banish this 

The programs for children's ma- 
tinees are carefully selected. There 
is a wide variety of masterful produc- 
tions, from which a complete set of 
program units can be built up. Dur- 
ing the past four years, children's 
matinees have been a regular feature 
on our circuit. There has been no 
dearth of material. Films which 
have outlived their usefulness for 
one generation can be revived for 
children's matinees. Many gems 
which otherwise might step entirely 
out of the picture are kept alive 
through the children's matinees. 
"The Bluebird," many of the earlier 
Mary Pickford pictures, and scores 
of others lend themselves admirably 
to this purpose. 

Because productions for children's 
matinees are so carefully selected, it 
is certain that a taste for those films 
that do credit to the industry will 
be developed. Consequently a 
greater majority of future patrons 
will have a more keenly developed 
taste and will respond in greater 
number to the masterpiece produc- 

It goes without saying that parents 
would rather see their children at the 
children's matinees than on the 
street, exposed to the dangers of 
traffic or cramped by the want of 
proper playground facilities. Parents 
are everywhere realizing the benefit 
of children's matinees and in many 
cases have requested them from the 
local manager. Local women's 
clubs have always shown themselves 
ready to co-operate in making chil- 
dren's matinees more successful. 
There is an advantage in this — it 
directs the attention, which might 
tend toward censorship advocation, 
towards the real good that the the- 
ater can accomplish. The majority 
of people are fair-minded at heart 
and advocate censorship only because 
they do not really understand how 
much the average theater can do for 
the community. 

To sum up: The value of chil- 
dren's matinees is appreciated by 
those who view our industry with 
broad vision. The children of today 
are the patrons of the future and 
well conducted children's matinees 
can be the means of developing reg- 
ular habits of motion picture theater 

' Bobby Vernon Finishing 

Los Angeles — Bobby Vernon and 
Charlotte Merriam are finishing work 
in a new two-reeler at Christie, un- 
der direction of Harold Beaudine. 

"Sweet Cookie" Done 

Los Angeles — "Sweet Cookie", 
Walter Hiers' latest Christie comedy 
has been completed. Clara Horton 
is leading lady. ' 

Thanks, Mr. Eggers 

THE FILM DAILY being a pub- 
lication of service appreciates serv- 
ice. Due to delayed mail transmis- 
sion from the Coast, drawfings of the 
Christie announcement appearing on 
pages 38 and 39 were delayed in 
reaching this office. Quick action 
was necessary to make this issue 
The drawings were delivered to the 
Eggers Engraving Co. at 11:20 
yesterday morning and at 5:10 last 
night the plates were rolling on the 

Knowing engravers well, we'll say 
that's some service. Thanks, Mr. 

In Albany, This 

(Continued from Page 17) 

abide by any set rules as to what 
style we are going to give them 
but simply take such pictures from 
our regular program that they can 
enjoy, and they surely do. 

We also include several musical 
acts given by children who enter 
their names in a sort of competition 
and for which prizes are given week- 
ly. The kiddies must be of a musical 
nature, for the thought is to en- 
courage them in a musical way, and 
we find that there are many children 
who are excellent musicians and the 
children in the audience are the 
judges as to who shall receive the 
prize. We allow two minutes for 
each participant and use only five at 
each entertainment. It is something 
the children look forward to and 
creates additional interest. So you 
see we have constantly something 
that appeals to them in addition to 
about two hours of good picture en- 
tertainment and music. 

Here's An Example 

(Continued from Page 16) 

dren and those who have never been 
allowed the delights of motion pic- 
tures, depending upon the patriotic 
and far-sighted producers of the 
country to make possible the continu- 
ation of this service which is the 
building of an ethical foundation for 
the future of the motion picture in- 
dustry. The demand for suitable 
pictures for children is growing into 
a clamor. There is no reason why 
that demand should be salved; it 
can be fairly and squarely dealt with; 
it is not an unworkable problem. 
There should be no half way or half 
hearted action, but common sense 
and logic should be combined in the 
study of the situation with conscience 
no small factor in the enterprise. It 
will require the united efforts of 
every branch of the industry, produc- 
tion, distribution and the exhibitor, 
without consideration of the box 
office. With the help of all it can 
be done at a nominal cost for all 
concerned, providing we can awaken 
the public to its own responsibility, 
and this is what the women's organi- 
zations and Better Films Commit- 
tees are trying to do throughout the 

23 Model Shows 

(Continued from Page 17) 

No. 22 

"The Man at the Throttle". The Bray 
Productions, Inc. 1 reel. 

"Hulda from Holland", with Mary Pick- 
ford. A story of Holland and America. 
Famous Players-Lasky Corp. 5 reels. 

"The Guide", with Clyde Cook. A 
comedy. Fox Film Corporation. 2 reels. 
No. 23 

"Boy of Mine", with Ben Alexander. 
Story by Booth Tarkington. First National 
Pictures, Inc. 6 reels. 

"The Eskimo", with Clyde Cook. A 
comedy. Fox Film Corporation. 2 reels. 
No. 24 

"How Could William Tell", "All Aboard 
for the Moon". The Bray Productions, 
Inc. 1 reel. 

"Bab's Diary", with Marguerite Clark- 
Famous Players-Lasky Corp. 5 reels. 

"Small Town Stufi", with Al. St. John. 
A Comedv. Fox Film Corporation. 2 reels. 
No. 25 

"The Larger Birds". A Ditmar animal 
picture. Educational Film Exchanges, Inc. 
1 reel. 

"The Gray Rider". Bruce Wilderness 
Tale. Educational Film Exchanges, Inc. 

1 reel. 

"The Kid", with Charlie Chaplin. A 
feature comedy. First National Pictures, 
Inc. 6 reels. 

No. 26 

"Bobby Bumps Disappearing Gun", "Our 
Noble Ancestor". A split reel picture. The 
Bray Productions, Inc. 1 reel. 

"Edgar, the Detective". A Tarkington 
story. Metro-Goldwyn Distributing Corp. 

2 reels. 

"Valley of the Giants", with Wallace 
Reid. Story by Peter B. Kyne. Famous 
Players-Lasky C;orp. 5 reels 
No. 27 

"Mammals of Strange Form". A Ditmar 
animal picture. Educational Film Ex- 
changes, Inc. 1 reel. 

"The Little Soldier Girl", with Ann 
Pennington. Famous Players-Lasky Corp. 
S reels. 

"Tropical Romeo", with Al St. John. A 
comedy. Fox Film Corporation, 2 reels. 

Helen Holmes in Serial 

Los Angeles — Helen Holmes is at 
work on a serial, "Perils of the ,^ 
Rails", by William Wing. J. P. Mc- ' 
Gowan is directing for Lewis Prod. 

Bischoff Making Comedy Series 

Los Angeles — Dogs will play a 
prominent part in "Baby Betty __ 
Radio Travelogues", a new series of 
comedies to be made by Sam Bis- 
choff at the California studios. Baby 
Betty will be featured. 


12 Crackerjack 
Independent Comedies 

The Series of 12 Two Reel 

Lightning Comedies 




Released by 

Lee-Bradford Corporation 

ARTHUR A. LEE, President 
701 Seventh Ave. New York 


M ♦.♦ 

I They'll rock your house just like an earthquake ! I 
What will? Why, any Arrow MIRTHQUAKE! I 

You'll hear them laugh-and in no bored way-- 
[ach time you show an Arrow BROADWAY ! 

:.: ■<'■ 




Numbered among the quality 
short subjects released by 

Arrow Pictures Corporation 

13 MIRTHQUAKE Comedies 
13 BROADWAY Comedies 


Serials, 2-Reel Dramas and Novelties 











V r 







Arrow Film Corp. 

Broadway Comedies — 2 Reels 
Believe Mc 1-15-25 

Hard Hearted Husbands 2-15-25 

Rivals 3-15-25 

-* Mirthquake Comedies — 2 Reels 

On the Go 1-1-25 

So Simple 2-1-25 

Stick Around 3-1-25 

^ Hey Taxi 4-1-25 

10 pt. Ital. Aywon Film Corp. 
Jimmy Callahan Comedies — 2 Reels 
A Tough Night 4-1-25 

Broadway Dist. Corp. 

Six Peacock Comedies — 2 Reels 

Released One A Month 

Chesterfield Pictures Corp. 

Jungle Jingles — 1 reel 
' Series of 52, Released Weekly 

C. B. C. 

Screen Snapshots — 1 reel 
Series, Released Twice A Month 

Denver Dixon 

Texas Jack Series — 2 Reels 

The Buckskin Texan 1-15-25 

The Battle of Lone Star 2-1-25 

The Desert Scout 2-15-25 

Wheels of the Pioneers 3-1-25 

Frontier Love 3-15-25 

Broken Trails 4-1-25 


Cameo Comedies- 



Have Merer 


The Mad Rush 


Weak Knees 


Have A Heart 


Welcome Danger 


High Hopes 




Christie Comedies- 



Step Fast 


Sea Legs 


Love Goofy 


Hamilton Comedies- 





Half A Hero 


Walter Hiers Comedies — 2 reels 

Good Spirits 1-25-25 

A Rarin' Romeo 3-29-25 

L. H. Howe's Hodge-Podge — 1 reel 
Topsv Turvy Travel 1-25-25 

Lots of Knots 2-22-25 

Movie Morsels 3-22-25 

Earl Hard Cartoons — 1 reel 
Broadcasting 1-11-25 

He Who Gets Socked 2-8-25 

Two Cats and A Bird 3-8-25 

Judge's Crossword Puzzles — 1 reel 
Puzzle No. 1 3-1-25 

Puzzle No. 2 3-8-25 

Puzzle No. 3 3-15-25 

Puzzle No. 4 3-22-25 

Puzzle No. 5 3-29-25 

Juvenile Comedies — 2 reels 

Wildcat Willie 2-15-25 

Kinograms (News Reel) 

Issued Twice Weekly 

Mermaid Comedies — 2 reels 

Low Tide 1-11-25 

Step Lightly 2-2-25 

His High Horse 2-22-25 

Hello Hollywood 3-15-25 

Secrets of Life Series — 1 reel 
Our Six-Legged Friends 3-1-25 

Tables In Color — 1 reel 
The Voice of the Nightingale 3-1S-2S 

Bobby Vernon Comedies — 2 reels 

French Pastry 1-4-25 

Great Guns 3-1-25 

Film Booking Offices 

Jimmy Aubrey Series — 2 reels 
Hvpnotized 1-15-25 

oil What A Flirt 2-15-25 

Helping Hand 3-15-25 

He Who Gets Crowned 4-15-25 

Dinkey Doodle Cartoons — 1 reel 
Red Riding Hood 1-4-25 

The Captain's Kid 2-1-25 

D. D. & Cinderalla ' 3-1-25 

The Mouse That Dinky Built 3-29-25 

The Go Getters — 2 reels 
The Sleeping Cutie 1-18-25 

-Vint Love Grand 2-1-25 

The Way of a Maid 2-15-25 

Stan Laurel Series — 2 reels 
Somewhere in Wrong 1-30-25 

Twins 2-28-25 

Pie-Eved 3-30-25 

The Snow Hawk 4-30-25 

The Pacemakers — 2 reels 
Welcome Granger 3-1-25 

He Who Gets Rapped 3-15-25 

Merton of the Goofies 3-29-25 

The Great Decide 4-12-25 

Screen Almanacs — 1 reel 
Studio Secrets 1-10-25 

Hollywood's Closc-Ups 2-10-25 

People You Know 3-10-25 

(Jimmy Aubrey series, Dinkey 
Doodles (produced by Bray Prod.); 
Stan Laurel comedies and Screen 
Almanacs are products of the Stand- 
ard Cinema Corp. which distributes 
through F. B. O.) 

Film Exchange 

New Era Novelties — 1 reel 

Trickery 1-15-25 

Swimmers and Swimming 2-1-25 

Moors and Minarets 2-15-25 

Climbing and Jungfrau 3-1-25 
Living Land of Arabian 

Nights 3-15-25 

Danse Macabre 4-1-25 

Fitzpatrick Pictures 

Music Masters Series — 1 reel 

No. 5 Franz Liszt 1-10-25 

Xo. 6 Frederick Chopin 3-3-25 

No. 7 George F. Handel 4-12-25 

Fox Film Corp. 

Fox News — 1 reel 
Twice a week 

Fox Varieties — 1 reel 
Hell Roaring Range 1-4-25 

Corsica, The Beautiful 1-18-25 

The Violin Speaks 2-1-25 

My Lady's Perfume 2-15-25 

Land of the Navajo 3-1-25 

The Perfect View 3-15-25 

From Mars to Munich 3-29-25 

Imperial Comedies — 2 reels 
The Sleepwalker 1-4-25 

Blue Blood 2-1-25 

Tons of Trouble 2-15-25 

Lion Love 3-1-25 

House of Flickers 3-15-25 

Monkey Comedies — 2 reels 
Grief in Bagdad 1-11-25 

So This Is Art 2-8-25 

Sunshine Comedies — 2 reels 
Nobody Works But Father 1-25-25 
The ^iysterious Stranger 2-8-25 

Head Over Heels 2-22-25 

The Butterfly Man 3-8-25 

Stop, Look and Whistle 3-22-25 

Van Bibber Comedies — 2 reels 
The Guest of Honor 1-18-25 

A Spanish Romeo 2-15-25 

The Amateur Detective 3-22-25 

Henry Ginsberg 

Flying Fists — 2 Reels 

Breaking In 1-15-25 

Hitting Hard 2-1-25 

Soft Muscles 2-15-25 

The Come-Back 3-1-25 

The Surprise Fight 3-15-25 

The Jazz Fight 4-1-25 

Lee-Bradford Corp. 

Lightning Comedies — 2 reels 
See Here Jan. 1925 

Two Too Many Feb. 1925 

Robbing the Rube Mar. 1925 

Never on Time April 1925 

Miller and Steen 

Hunt Miller Westerns — 2 Reels 

The New Sheriff 

The Mad Miner 

The Smoke of a .45 

The Man Who Rode Alone 

Pathe Exchange, Inc. 

Aesop's Fables — 1 reel 

On the Ice 1-4-25 

One Game Pup 1-11-25 

African Huntsmen 1-18-25 

Hold That Thought 1-25-25 

Biting the Dust 2-1-25 

A Transatlantic Flight 2-8-25 

Bigger and Better Jails 2-15-25 

Fisherman's Luck 2-22-25 

Clean Up Week 3-1-25 

In Dutch 3-8-25 

Jungle Bike Riders 3-15-25 

The Pie Man 3-22-25 

At the Zoo 3-29-25 

Pathe News — 1 reel 
Twice a week 

Pathe Review — 1 reel 
One a week 

Roach-Charley Chase — 1 reel 
The Rat's Knuckles 1-4-25 

Hello Baby 1-18-25 

Fighting Fluid 2-1-25 

The Family Entrance 2-15-25 

Is Marriage The Bunk 3-29-25 

Roach — Charley Chase — 2 reels 
Hard Boiled 3-15-25 

Roach— "Our Gang"— 2 reels 
The Big Town 1-11-25 

Circus Fever 2-8-25 

Dog Days 3-8-25 

Roach — "Spats" Series — 2 reels 
Laugh That Off 1-25-25 

The Fox Hunt 2-22-25 

Excuse My Glove 3-22-25 

Roach Star Series — 2 reels 
The Wages of Tin 1-4-25 

The Haunted Honeymoon 3-1-25 
A Sailor Papa 3-29-25 

Roach — Arthur Stone — 2 reels 
Change The Needle 2-15-25 

Sennett-Langdon — 2 reels 
The Sea Squawk 1-4-25 

Boobs in the Wood 2-1-25 

His Marriage Wow 3-1-25 

Plain Clothes 3-29-25 

Sennett-Turpin — 2 reels 
The Wild Goose Chaser 1-18-25 

A Raspberry Romance 3-1-25 


A Series of Twelve 2 Reel 





This New Type of Pioneer Western Is A Clean Up! 

^''Remember The Covered Wagon ! Biggest Clean Up 

in Years" 

Released by DENVER DIXON, Hollywood, Cal. 

N«w York Represeritalive 


220 West 42nd Street 





Sunday, March 15, 1925 

Sennett Star Series — 2 reels 
The Plumber 1-11-25 

The Beloved Bozo 2-8-25 

Bashful Jim 3-8-25 

Sennett Series — 2 reels 
Honeymoon Hardships 1-25-25 

Water Wagons 2-22-25 

Giddap 3-22-25 

Serials — 2 reels weekly 
Galloping Hoofs, beginning Dec. 21. 
Idaho, beginning March 1. 

Sports Pictorial — 1 reel 
Rough and Tumbling 1-11-25 

Brains and Brawn 1-25-25 

By Hook or Crook 2-8-25 

Sporting Armor 2-22-25 

Neptune's Nieces 3-8-25 

Traps and Trouble 3-22-25 

Stereoscopiks — 1 reel 
Zowie 3-22-25 

Topics of the Day — 1 reel 
One a week 

Rayart Pictures Corp. 

Butterfly Comedies — 2 reels 

Artist's Blues 3-1-25 

The Raid 4-1-25 

Moonlight Night 5-1-25 

Serial — 2 reels weekly 
Battling Brewster — one episode 

Red Seal Pictures Corp. 

Thaddeus and Arline 1-2-25 

Film Facts — 1 reel 
Issue D 
Issue E 
Issue F 

Gems of the Screen — 1 reel 
Up the River With Molly 1-20-25 
The Magic Hour 
Do You Remember 
A Day With The Gypsies 
Marvels of Motion — 1 
Issue B 
Issue C 
Issue D 

Out of the Inkwell (Cartoon) — 1 reel 
Ko-Ko in Toyland 1-20-25 

Ko-Ko the Barber 2-25-25 

Big Chief Ko-Ko 3-2-25 

Song Cartunes — 1 reel 
Come Take A Trip In My 

Airship 1-15-25 

Old Folks At Home 2-1-25 

Has Anybody Here Seen 

Kelly 3-1-25 

I Love A Lassie 3-20-25 

(Cranfield and Clarke, Inc., distrib- 
ute their "Gems of the Screen" 
through Red Seal.) 

Schwartz Enterprises 

Cross-Word Puzzle Series — 1 Reel 

Released Once A Week. 

Universal Pictures Corp. 

Adventure Pictures — 2 reels 
The Riddle Rider — 15 chapters 
The Great Circus Mystery — 

10 chapters 
The Fighting Ranger — 15 chapters 
Bull's Eye Comedies — 1 reel 






Under A Spell 


Financially Embarrassed 


The Lost Chord 


The Girl Problem 


Papa's Pet 


Black Gold Bricks 


Smoked Out 


Sleeping Sickness 


A Nice Pickle 


No Place to Go 


Century Comedies — 2 reels 

Wanda Wiley Comedies 

Looking Down 


Nobody's Sweetheart 


Don't Worry 


Getting Trimmed 


Producers of Short Subjects 


R ^^^^ , Type Address 

Bray Prod Inc. Science, Novelty 130 W. 46th St. 

Brewster M P. Color Corp. . . . Color 218 W. 42nd St. 

Robert C. Bruce Scenics 370 7th Ave. 

Chronicles of America Historical 15th & Locust, B'klyn 

Hei bert M. Dawley Novelty Chatham, N. J. 

Fables Pictures, Inc Cartoons 1562 B'way 

Fitz-Patrick Pict. Inc Music films 729 7th 

Fox News News 10th Ave., 55th St. 

^ ^"^? Cartoons Kew Gardens, L. I. 

Intern 1 News News 281 William St. 

lyes-Leventhal Novelty 1600 B'way 

Kinograms News 120 W. 41st St. 

Out-of-Inkwell Films, Inc Cartoons 1600 B'way 

Pathe News News 35 W. 45th St. 

Pathe Review Magazine 35 W. 45th St. 

Red Sea Pict Corp Novelties 1600 B'wav 

Reel Colors, Inc Color 85 Riverside Dr. 

Ricordo Pict. Inc Comedies 1547 B'way 

Tony Sarg Cartoons 54 W. 9th St. 

Scnwartz Enter. Inc Crossword Puzzles.. Ill Westchester Sq 

Pat .Sullivan Cartoons 47 W. 63rd St. 

Timely Films, Inc Novelty 1562 B'way 

Ed. \ enturini Song films Nanuet, N. Y. 

Eltmge F. Warner Outdoor 45 W 4Sth St 

Sering D. Wilson Co Color 25 w'. 43rd St' 

M. J. Winkler Prod Comedies 220 W. 42nd St. 


.fimmy Aubrey Co Comedies ; 6050 Sunset Blvd. 

Sani^ Bischoff Comedies Calif. Studios 

r .' x^'-r'n Magazine 6070 Sunset Blvd. 

Century Film Co Comedies 601 Sunset Blvd. 

Ch:-i.sfe Film Co Comedies Century Studios 

Cumberland Prod Comedies 6102 Sunset Blvd. 

Denver Dixon Westerns Hollywood 

£,• ^- y- • • Comedy-dramas . . . Melrose-Gower Sts 

Fox Fita Corp. Comedies West. Ave. Sunset Blvd. 

Lloyd Hamilton Co Comedies 4500 Sunset Blvd 

Indep. Pict. Corp Magazine 1438 Gower St. 

Wnrd°l' X7n • P • ■ ,■ Comedies California Studio 

\\ ard Lascelle Prod Serial g; 

Stan Laurel Prod Comedies 

Lewis Prod Serial u ii j 

Sherwood McDonald Co Comedies ■.'.■.■.■.■ ' '. im 'Beverl^Rd 

Hunt Miller West Prod Westerns .7.^846 Carho'n'w^av 

F. E. Nicholson Prod Nove ty 21? Tnft V.\aI 

C .W. Patton Prod Serials' .W .-.•.■ : 6060 W Blvi" 

Principal Pict. Corp Scientific 7250 Santa Monica Blvd 

IZ''^' r r'' r°'^ ^''■■'' •■ 1442 Beachwood Dr 

Roach Film Co Comedies Culver rYtv 

Larry Semon Prod Comedies Mel^o^e-Gower "" 

Mack Sennett Comedies . 1712 au 

Universal Pic. Corp Serials ^/^^ "jK 


J--- White Corp SmS V-V-A^t::^'^ 

Jeverly Hills 
-s Universal Citv 

lendale Blvd. 

Three Star Comedies 
The Aggravatin' Kid 1-14-25 

Taming the East 1-28-25 

Sailing Along 2-25-25 

Raisin' Cain 3-18-25 

Clear the Way 3-25-25 

Edna Marian Comedies 
Her Daily Dozen 1-21-25 

My Baby Doll 2-11-25 

Powdered Chickens 3-11-25 

Putting on Airs 4-8-25 

Puzzled by Crosswords 4-1-25 

Dangerous Peach 2-1-25 

Hysterical History Comedies— 1 reel 
Rembrandt 1-11-25 

Sir Walter Raleigh 1-26-25 

Nero 2-9-25 

The Olympic Games 2-22-25 

International News — 1 reel 

Two A Week on Tuesdays and 


Mustang Pictures — 2 reels 
The Hidden Badge 1-10-25 

The Whip Hand 1-17-25 


A Pistol Point Proposal 1-25-25 
Seeing Red 1-31-25 

Tempest Cody Gets Her 

The Loser Wins 
Both Barrels 
The Fighting Terror 
The Cowpunchers Comeback 3-7-'>^ 
Storm King 3-14-25 

Shadow of Suspicion 3-21-25 

Valley of Rogues 4-4-25 

The Wild West Wallop 4-11-25 

The Line Runners 4-18-25 

Sering D. Wilson and Co. 

Ebenezer Ebony Comedies — 650 Ft. 

The Flying Elephant 
An Ice Boy 

Color Shots — 650 Ft. 

The Cottage Garden 
The World in Color 

Karlo Kolor Komics— 650 
Love's Tragedy 







Honeymoon Heaven 3-8-25 

A Ripe Melodrama 4-8-25 

New Redhead Comedies — 650 Ft. 

Napoleon Not So Great 2-14-25 | 

Rip Without A Wink 3-14-25 
Robinson Crusoe Returns 

on Friday 4-14-25 

-650 Ft. 

Wonder Book 

Wonderbook Vol. 1 2-20-25- 

Wonderbook Vol. 2 3-20-25- 

Wonderbook Vol. 3 4-20-25, 

M. J. Winkler 

Alice Comedies — 1 Reel 

Alice Cans the Cannibals 1-1-25 

Alice the Toreador 1-15-25 

Alice Gets Stung 2-1-25 

Alice Solves the Puzzle 2-15-25 

Burton Holmes Travelogues 
Teak Logging With 

Elephants 1-1-25 

Tyrolean Perspectives 1-15-25 

Under Cuban Skies 2-1-25 

The Salt of Anping 2-15-25 

A Cabaret of Old Japan 3-1-25 

The Garden of the East 3-15-25 

Felix Cartoons — 1 Reel 
Felix Wins and Loses 1-1-25 

Felix All Puzzled 1-15-25 

Felix Follows the Swallows 2-1-25 
Felix Rests in Peace 2-15-25 

Felix Gets His Fill 3-1-25 

The Memories — 1 Reel 
The Golden Moonlight 

Sonata 3-15-25 

The Last Rose of Summer 4-1-25 
Home Sweet Home 4-15-25 

The Reg'lar Kids— 2 Reels 

Ham and Eggs 1-1-25 

Masked Marvel 1-15-25 

Afternoon "Tee" 2-1-25 

The New Teacher 2-15-25 

One Glorious Fourth 3-1-25 

Good Scouts 3-15-25 

Small Men in Line 

President, Red Seal Pict. Corp. 
One of the most significant devel- 
opments in the field of short subjects 
recently, unquestionably has been 
the growing tendency on the part of 
small exhibitors as well as large first- 
run managers to select the special 
type of short subject that happens 
to fit the particular program that i 
they are running on any given week. ' 

This, to my mind, is the real and 
ultimate purpose for which short 
subjects must inevitably be used 

When our sales managers investi- 
gate further they unfailingly find 
that this particular exhibitor, is not 
using his short subjects properly, or 
that he is not obtaining the max- 
imum benefit derivable from them.' 
For example, when he was running, 
a comedy feature, we discovered that ' 
he was playing along with it a two- 
reel comedy and a single reel com- 
edy, when it would naturally have 
been the part of showmanship to , 
play a varied short subject program j 
of some kind and to try to include [ 
in his short subject end of the pro- 
gram something of a slightly more 
serious nature in order to balance i 
his comedy feature. Many of these i 
exhibitors were quite surprised wheni 
we pointed out to them what they^ 
were doing and how their short sub- 
jects could be made a most effective 
balancing-rod for their features. 

Two words that mean quality 





When you see this identification in the 
print margin you know at once that the pho- 
tographic quality is the best possible. 

Eastman Positive Film is unrivaled for 
faithful reproduction of the negative. 























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3\rAt national Picture 

Members of Motion Picture Producers and 
Distributors of America lnc.~~Wlll Hays PresUtnt 


Forv.Cr) RiflhU ConlKillnl b« V^ 







VOL. XXXII No. 34 

Sunday. May 10, 1925 

Price 25 Cents 

MM -™- 


Be sure you ^et 
your copy of this 

three color 

of the finest 
pictures ever 
produced and 

released by 

Tricked ! 


Faced by death, Jim Warren refused to say one 
word to save himself — until this pretender in 
priestly garb lured from him the confession he 
had never meant to make. 

Haltingly he had unburdened his heart of its 
two most precious secrets, only to find at the cru- 
cial moment that he had been tricked — duped by 
this wolf in sheep's clothing. 

His blood boiled. He sprang — 
This is hut one of the tremendous moments in Max M.arcin's dramci 



The play of a thousand thrills that jumped instantly to overwhelming 
popularity. Now playing in New York to crowded houses, with H. B. 
Warner in the leading role. Crooks, Blackmailers, Mystery, Melo- 
drama, and above all, the burning love of a lawless father for the child 
he does not know. 

SPECIAL NOTE: Realizing the motion picture value of the above incident, as copyrighted so that the motion picture rights are completely safeguarded. Ao 
well as dozens of other powerful incidents in "SILENCE," the play has been fully infringement of any kind will be vigorously prosecuted. 

CROSBY GAIGE— 229 West 42nd Street, New York 





VOL. XXXII No. 34 

Sunday, May 10, 1925 

Price 25 Cents 

Howard Signs 

Director of Westerns Under Five- 

Year Contract — Next, "The 

Vanishing American" 

Reports that William K. Howard 
might leave Famous for Cecil B. De 
Mille were ended yesterday, when 
Famous announced a five-year con- 
tract with the director. Under the 
new agreement, Howard's first pic- 
ture will be "The Vanishing Ameri- 
can," starring Richard Dix. 

Famous intends making "The Van- 
ishing American" ' in a big way. It 
will be filmed in Arizona with the 
Navajo Indian, as a background. 
Lois Wilson will play opposite Dix. 

Ray Griffith, Star 

Jesse L. Lasky, wired from Holly- 
wood yesterday, that Raymond Grif- 
fith had been signed on a five year 
contract to be starred by Paramount. 
He will appear e.xclusively in com- 
edies. Griffith has just finished 
"Paths to Paradise," in which he is 
co-featured with Betty Compson. 

Warners Declare Dividend 

Warner Bros, have declared the 
regular quarterly dividend of ZlYi 
cents a share on the Class A stock, 
payable June 1 to stockholders of 
record May 1. 

Colman Denies Break 

Ronald Colman wired THE FILM 
D.'MLy from Hollywood yesterday 
that there was no truth to the report 
that he was trying to break his con- 
tract with Samuel Goldwyn. 

Features Reviewed 

The Night Club 

Paramount 5 

Frierdly Enemies 

Prod. Dist. Corp J 

The Prairie Wife 

Metro-Goldwyn 5 

The Fool 

Fox 5 

Soul Fire 

First National g 

Wings of Youth 

Fox g 

Daughters Who Pay 

Banner Prod.-S. R g 

Zander the Great 

Metro-Goldwyn g 

The Miracle of the Wolves 

Societe Des Films Historique. . . . 9 
Speed Wild 

F. B. 9 

Ridin' Thunder 

Universal 9 

The Texas Bearcat 

F. B, 9 

Short Subjects 12 

Ind'p'ts Leave Today 

Two Carloads of State Righters De- 
part for Milwaukee Convention — 
This Afternoon 

Two special cars attached to one 
of the sections of the 20th Century 
Limited leave this afternoon for Mil- 
waukee, carrying aboard a number 
of prominent state righters who will 
attend the annual meeting of the I. 
M. P. P. D. A. at the Plankington. 

The independents meet on Sunday, 
Monday and Tuesday. Charles B. 
Hoy, executive secretary of the or- 
ganization is already in Milwaukee 
arranging for the ISO odd members of 
the state right branch who are ex- 

The departing group will include 
S'am Sax of Lumas Film; Jack Cohn. 
of C. B. C; Ray Johnston, of Rayart; 
W. E. Shallenberger of Arrow; M. 
H. Hoffman of Tiffany-Tru?rt ; Abe 
Carlos of Carlos Prod.; Sherman 
K^rellberg of Chadwick Pictures; 
(Continued on Page 2) 

Lubliner-Trinz Houses Go to B. & K. 
Under Deal for Leases Just Closed 

G. B. G.— Apollo Deal 

Bobby North Secures 18 Pictures for 

Northern Jersey and Greater 

New York 

Jack Cohn stated yesterday that 
Columbia had closed with Bobby 
North of Apollo Exchange to handle 
that line-up of 18 pictures in Greater 
New York and Northern New Jersey. 

The Columbia product will consist 
of three series: six known as Colum- 
bias, six Perfections and six Waldorfs. 
This marks the first large deal to 
be closed by North since the Warners 
announced they would enter the na- 
tional distributing field. North is the 
present Warner franchise-holder here. 



Probably the greatest opportunity for constructive solution 
of serious prolilems that a national exhibitor body ever had. 

What will result from this opportunity remains to be seen. 
If the keynote is for "fireworks" and all that goes with such a 
l>lan you can cotint the opporttinity as lost. If a serious eflfort 
is made to try to solve these problems, then it will be a great 
opportunity accepted and it is hoped — developed. 

But many prolilems ofifset the possibility of a serious solution 
of existing difficulties. Many small exhibitors view with appre- 
hension and alarm the attitude of the large organizations in their 
purchases of theaters; their control of circuits; their methods of 
"invasion", as it is termed. .'\nd will go to Milwaukee determined 
to do something to offset this as far as they can. 

Where the battles between the larger companies 
existed only in key cities for first-run domination, 
the little exhibitor in the small town was not con- 
cerned. But today, seeing these larger comvanies in- 
xmding smaller cities he ivonders when he xvill be . 
affected. And naturally — quite naturally — he is dis- 
turbed, alarmed and ^vorried. 
To the small exhibitor in this state of mind, this might be said ; 
that where a large company enters a small town, it is usually 
with the defence that the circuit operation in that commtmity 
h;is reached such a point thnt a live and let live price cannot be 
obtained for film service. The chances are that there are excep- 
tions to this. Where an overly excited branch manager has 
hurried into a situation and secured — or attempted to secure a 

(Continued on Page 10) 

Twenty Neighborhood Theaters 
In Chicago Embraced 
Important Deal 


It is understood that Balaban and 
Katz on Thursday closed a deal with 
the Lublincr and Trinz circuit of 
Chicago to operate those theaters un- 
der lease. 

The Lubliner and Trinz group con- 
sists of about 20 theaters. 

The majority of them arc high- 
class neighborhood theaters in the 
various outlying districts of the city 
and include the Senate, Pantheon, 
Covent Garden, Biograph, Vitagraph, 
Knickerbocker, Pershing, Ellentee, 
Lakeside, Dearborn. Michigan, Oak 
Park, West End, Madison Square, 
Windsor Crawford, Wilson, Para- 
mount, Logan, and Orchestra Hall. 

Executives who were advised of 
the deal yesterday made no attempt 
to discount its importance. The L. 
and T. acquisition is certain to 
tighten the situation in Chicago. It 
apparently means that the first-run 
hold exercised by B. and K. through 
important "Loop" theaters will be ex- 
tended to take in parts of the outskirt 
districts as well. 

Ernest Torrance Signs 

Ernest Torrence's contract with 
Famous has been renewed for long 

Completing "Chauve Souris" 

Production of a Phonofilm of the 
"Chauve Souris" which wss started 
at Tec-Art last Monday will be fin- 
ished tomorrow. The picture is being 
made in Technicolor. 

18 From Aywon for 1925-25 

Aywon will have 18 productions for 
release during 1925-26 including six 
Bear prod., starring Gordon Cliflford 
and Charlotte Pierce; six Kit Carson 
prod., and six Marlborough features. 

Burr Makes Story Purchase 

C. C. Burr has purchased a story 
entitled "Rainbow Riley," and holds 
options on three others. 

Pola in "Manon Lescaut"? 
Pola Negri will appear in "Msnon 
Lescaut" for Famous, according to 




Sunday, May 10, 1925 

TfLXXXII N«. 34 Suntfay.May 10. 192S Piici 25 Ciits 

Copyright 1925, Wid's Films and Film Folks, 
Inc., Published Daily except Saturday, at 
1650 Broadway, New York, N. Y., by 
Joseph Dannenberg, President and Editor; 
J. W. Alicoate, Treasurer and Business Man- 
ager ; Maurice D. Kann, Managing Editor ; 
Donald M. Mersereau, Advertising Manager. 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918 
at the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscriber! 
•hould remit with order. Address all com- 
munications to THE FILM DAILY, 1650 
Broadway, New York, N. Y. Phone 
Circle 4736-4737-4738-4739. Cable Address; 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood Blvd. 
'Phone, Granite 3980. London Representa- 
tive — Ernest W. Fredman, The Film Renter, 
53» Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographic Fran- 
caise, 50 Rue de Bundy, Paris, France. 

Berger Opens Fort Lee Studio 

Diamant Film Co., Inc., headed by 
Henri Diamant Berger, has taken 
over the former Paragon studio at 
Fort Lee, at which a series will be 
made for Associated Exhibitors. The 
plant has been re-equipped under su- 
pervision of Joseph Clement, tech- 
nician. J. W. Schleifif, former pro- 
duction manager of Selznick, has been 
appointed production manager. 

Chesterfield Acquires 12 Westerns 

Louis L. Mayer, Eastern represen- 
tatives of H. T. Henderson, Los An- 
geles, has signed a contract with 
Chesterfield for a series of six West- 
erns starring Eileen Sedgwick, and 
for a series of six starring Bill Pat- 
ton, to be released on the state right 

Schenck in New Coast Company 

Los Angeles — Joseph M. Schenck, 
John Considine, Jr., and Edwin Loeb 
are incorporators of the newly-formed 
Feature Prod., Inc., chartered with a 
capital of $20,000. A producing unit. 


220W«.«ndSl. Corporation 

New York. Chick,. 4053 
Cableg— GtokaDo, N. Y. 

When you think of 


you are thinking of 

S T E B B I N S 

Specialists in Motion Picture 

and Theatrical insurance for 

the past fifteen years. 

Arthur W. Stebbins & Co., Inc. 

1540 Broadway N. Y. C. 

Bryant 3040 

Ind'p'ts Leave Today 

(.Continued from Page 1) 
Nathan Hirsh of Aywon; William 
Steiner; Harry Thomas of the Merit 
exchange; J. Charles Davis and John 
Lowell Russell who did not leave 
Thursday because of the showing of 
"Red Love" that evening; George 
West, special representative, Thomas 
J. Shanley, sales ofTicial and Richard 
Weil, director of publicity, all of Ar- 
row; Joe Mc Conville and Joe Mon- 
tague of Independent Films, Boston; 
B. Berger, of Gerson Pictures; E. A. 
Golden of Boston, who is opening 
his own exchange there; Jack Bach- 
mann and Ben Schulberg of Pre- 
ferred; Louis Weiss of Artclass, and 

Coast Delegation On Way 

Los Angeles — Dave Bershon, Ben- 
jamin Bernstein, Ben Harper and 
James Sands, comprising the South- 
ern California delegation to Milwau- 
kee, left yesterday for the convention. 

Saland to Attend 

Nat Saland of the Film Developing 
Corp. leaves for Milwaukee this after- 
noon to meet independent producers 
and discuss financing. 

Cobb Going, Too 

C. Lang Cobb, sales manager of 
Sering D. Wilson and Co. leaves for 
the convention this afternoon. 

Less Production on Coast 

Los Angeles — A decided decrease 
in the number of establishments in 
California engaged in the picture in- 
dustry is shown by figures made pub- 
lic by the Census Bureau. 

The report shows 48 companies in 
1923, not including theaters, as com- 
pared with 68 in 1921. The average 
number of wage earners employed, 
however, showed an increase, being 
4409 in 1923, as compared with 3501 
in 1921. Wages also increased to 
$12,542,049 in 1923, as against $10,- 

"U" Officials Leave 

The following Universal executives 
left for Chicago yesterday to attend 
the company's sales convention at 
the Drake today: Carl Laemmle, 
Harry Zehner, his secretary; R. H. 
Cochrane, E. H. Goldstein, Arthur 
S. Kane, Abe Stern, W. C. Herrmann, 
New York manager; Mrs. Winifred 
Reeve, scenario editor and Maurice 
Joseph, New Haven manager. 

1650 Broadway 

at 51st Street 
New York City 

is the new address 

Circle 4736-7-8-9 

Sues Ray for $150,000 

Los Angeles — The Continental Na- 
tional Bank has filed suit for |150,000 
against Charles Ray Prod. Inc. on 
promissory notes and trade accept- 
ances. Co-defendants are Richard 
Inglis, Gus Inglis, Charles T. Ray, 
Charles Ray, Clara Grant Ray, Al- 
bert Kidder and Arthur S. Kane. 

Green to Direct Meighan 

Los Angeles — Al Green is en route 
to New York to direct Tom Meighan 
in one picture for Famous. 

Underground Theater in Minnesota 

Eveleth, Minn. — A picture theater 
250 feet underground is the experi- 
ment being conducted by an iron min- 
ing company. The house, called the 
Wilsonian auditorium, presented its 
first picture program last month. Un- 
der present plans, pictures will be 
shown once a week. The auditorium 
has a seating capacity of 200, and is 
declared to be well ventilated, clean 
and well lighted. 

Warners Sign Alice Calhoun 

Los Angeles — The Warners have 
signed Alice Calhoun for one year. 
Her Vitagraph contract has run out. 




BROOKS '4^v^K 



camera with 2" F3.5 lens, automatic dissolving shutter, 
Veeder counter, metal fittings in film race, 4 magazines, case 
for camera, case for magazines and Precision Ball Bearing 




110 West 32nd St. New York Phone— Penn. 65M 

U. S. md Canada Afoia fat Dlbrte 

Mrs Reid Plans Series 

Los Angeles — Mrs. Wallace Reid 
intends making a series at the Gross- 
mount studio, San Diego, backed by ". 
local capital. She intends directing 
and appearing personally in one or 
more of the group. 

1,000 Music Weeks Celebrate 

National Music Week, which comes ^ 
to a close tonight, was observed in 
approximately 1,000 cities and towns 
in this country, some celebrating it 
generally, while others held only par- 
tial observances. The week started 
with 527 cities and towns notifying 
the National Music Week Committee 
they would participate. Governors in 
every state and innumerable Mayors, 
issued a proclamation at the launch- 
ing of this year's Music Week. 

Wilkerson in Godfrey Bldg. f| 

Billy Wilkerson is making tempor- 
ary headquarters in Room 507, God- 
frey Bldg. 




Fast Service 

256 W. 34th St. 
Chickering 5595 

at Penn. Station 
Lac. 2895 


Raw Stock for QUALITY 

Sole Distributors: 


45 West 45th Street 
N. Y. Bryant 7243 

Prologues Inserts 



Put your pictures 


Prices within reason 

Ask us about it. 

Prizma, Incorporated 

3191 Blvd., Jersey City, N. J. 

Montgomery 4211 



Negative — Positive 

As Good As The Best 


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Sunday, May 10, 1925 



The Week's Headlines 


Senator James J. Walker again talked of as 
possible leader of the Ind. Prod. & Dist. 

Universal's long-planned Chicago theater to 
finally go through. New house will be m 
tl'.c "Loop". . . , 

WarncrAitagraiih deal causes many state 
right cxchaiiKCS to wish they could undo 
existing contracts. . , ,, ■ 

Harry Langdon will not renew with Mack 
Sennett. Wild bidding tor his services 
reaches the $3,000 a week mark, with 
MetroGoldwyn the bidder. 

Paul C. Mooney resigns as vice-president of 
P.-od Dist. Corp. . 

Wilham K. Howard's contract with Vamous 
ncars end. On last picture nnv. De 
Mille reported after him. 


Allied States exhibitor group votes to attend 
Milwaukee. Opens avenue to unity. 

Details of Warner deal show that 92% of 
\itagraph changed hands. 

Independents in New York considering a 
move to pool and sell direct to local ex 

Prod. Dist Corp. to release 44 in 1925-26. 

New unit starts, to again make "Fun From 
the Press," selling direct to exhibitors. 

English exhibitor group here to study pro- 
duction and distribution. 


One or more of the larger film companies 
plan huge theaters on Uroadway. 

The M. P. Dist. & Exhibitors of Canada, 
allied with the Hays organization, to in- 
clude exhibitors in membership. 


Sydnev Cohen attempting to secure a "war 
chest" f om Fo-x, Prod. Dist. Corp., Uni- 
versal and Warners, to check inroads of 
"Big Three". Independents all set. 

John C. Flinn placed in charge of sales at 
Prod. Dist. Corp. 

Federal Trade Commission action against 
Saenger Amus. Co. dismissed. 

Metro-Goldwyn's trackless exploitation train 
starts on cross-country trip. 


O'Toole and Sydney Cohen state that 

Milwaukee will be wide open. They want 

free discussion. 
Warners holding off fall sales, pending the 

Federal tax on amusements stands a fair 

chance of being repealed, due to $100,000.- 

000 surplus and a $300,000,00 cut in next 

year's budget. 
William Goldman sues for $250,000 from St 

Louis exhibitors over St. Louis theater. 

Balaban and Katz take over Lubliner and 

Trinz houses under lease. 
William K. Howard signs five year contract 

to direct for Famous. Company signs 

Raymond Griffith to star. 
Apollo Exchange, Inc. to release 18 Colum- 

bias in this territory. 

Carol Dempster in "That Royle Girl" 
Carol Dempster will have the title 
role in "That Royle Girl", D. W. 
Griffith's first for Paramount. Paul 
Schofield is writing the adaptation 
Production starts at the Paramount 
Long Island studio after completion 
of "Sally of the Sawdust". 

Film Destroyed in Fire 
Middletown, O.— Fire in the pro- 
jection room of the Sord destroyed 
several feet of film. Attendants suc- 
ceeded in averting a panic when the 
bouse became filled with smoke. 

"Oz" Sold to De Luxe, Seattle 

Seattle — Dc Luxe will di.strilnite 
"The Wizard of Oz" in Washington, 
Oregon, Montana, Northern Idaho 
and Alaska. 

Sues on Theater Site 

St. Louis— May Willis, a real estate 
agent, has filed suit in Circuit Court 
to collect a commission of $5,855 
from James C. Wilson, sec'y- of the 
Alles-Wilson Stove Co., for securing 
Henri Chouteau as purchaser of the 
Odeon in Sept., 1922. Miss Willis 
alleges she was asked by Wilson in 
June, 1920, to try to find a pur- 
chaser, and when she did. the theater 
was sold for $230,000. The suits 
charges that she repeatedly asked 
Wilson for the commission and that 
he refused to pay her. 

Brownlee to Oklahoma City 

Muskogee, Okla. — OUie Brownlee, 
manager of the Palace, has left to 
become manager of the Capitol in 
Oklahoma City. 

Hazelton, Pa., Incorporation 
Hazelton, Pa.- — The Capitol The- 
ater Co. has been granted articles of 
incorporation, with a $250,000 cap- 

Menjou Sails Next Week 
Adolphe Menjou sails on the French 
liner Paris on the 16th. 

Kansas City Projection School 

Kansas City — The Kansas City 
Motion Picture Projection School 
has opened at 111 W. 18 St., specializ- 
ing in a short course for non-union 
operators. E. J. Lime is president. 

Burglars Get $600 
Springfield, 111. — -Burglars broke in- 
to the Savoy recently, and forced 
open the safe and secured $600. The 
house is owned by Kerasotes Bros. 

Lew Thompson Joins Fox 

Cleveland — - Lew C. Thompson, 
recently resigned as manager for 
Universal, has been appointed spe- 
cial representative for Fox, covering 
Northern Ohio. 

Adam Shirk's Plans 

Los Angeles — Adam Hull Shirk 
has retired from the independent pub- 
licity field, and, after taking a va- 
cation, expects to join with one of 
the large studios. 

Diamant Film Increases Capital 
The Diamant Film Co. of Amer- 
ica, a New York corporation, has 
increased its capital stock from 30 
shares of common, no par value, to 
1,500 shares, $100 each. 

Second in Universal Contest 

St. Louis — CuUen Espy, manager 
of the West End Lyric, won second 
honors in the Universal showman- 
ship contest. Espy landed $50 for 
the manner in which he exploited 
"The Great Circus Mystery." In 
addition to a well balanced news- 
paper advertising campaign he also 
put it across for the school children 
of his district by sending out two 
clown ballyhoos. The clowns visited 
all the schools within twenty blocks 
of the theater, distributing literature. 

State Theater Co. Starts 
Youngstown, O. — The State The- 
ater Co. has been formed in Columbus 
to build a house on Boardman St. 
and Market Court, on the site of the 
present Orpheum. It is expected it 
will be ready for early November 
opening. Capital listed at $350,000. 
Incorporators are E. Renner, C. 
Schaefer, J. Trunk, G. Hammond 
and P. Feibus. 

Opie Reade's Novel to be Filmed 
Washington — J. H. Fitzgerald, di- 
rector of the National Film Corp.. 
will film "The Wives of the Prophet," 
by Opie Read. 

Women Form Lyric Amusement Co. 

Madison. Wis. — Lillian Foster, 
Anne Kuehling and Marion Extrom 
have organized the Lyric Amuse- 
ment Co., capital $4,000, to operate 
the Lyric at Tomahawk, Wis. 

Sacrifice Sale! 


^tuAxo Lighting Equipment 

at Your Own prices 

Practically new and in first class condition. 

Everything for a complete lighting outfit, 


Dome Lamps 

Broadside Lamps and Stands 

Floor Banks (some with 

mirror reflectors) 

Motor Generator Set 


Stage Cables, Spider boxes, 

Kliegl plugs 
For Particulars 
Write or Phone: 


Consolidated Film Industries, Inc. 

729 Seventh Avenue 
Bryant 7960 New York 






Harvey E. Qausman 

Telephone Granite 3980 

Sunday, May 10, 1925 

6411 Hollywood Blvd. 

Associated Exhibitors ^ 

Mat Ross, who has been directing 
for Universal, has closed with Asso- 
ciated to make four pictures, the first 
to be "Two Can Play," a Satevepost 
story. In the cast will be Clara Bow, 
Wallace MacDonald, George Faw- 
cett, Allan Forrest and Viola Vale. 


Walter Hiers is due back from 
New York in a few days. 

The Christies are enlarging their 
studio, in order to take care of in- 
creased comedy activities. Among 
the new buildings being erected are 
a property buildmg, two stories high; 
a stage that will house five units, and 
a new vault, with a capacity of 1,500,- 
000 ft. 

Famous Players 

George B. Seitz has started "Wild 
Horse Mesa," by Zane Grey, at Red 
Lake, Ariz., near Flagstaff. Featured 
in the picture are Jack Holt, Wallace 
Beery, Billie Dove and Douglas Fair- 
banks, Jr. 

William Scott has finished liis part 
in "The Light of the Western Stars" 
and has returned from location in 
the Mojave Desert. 

James Mason has finished work in 
"Rugged Water," the exteriors of 
which were made in 'Frisco, under 
Irvin Willat's direction. 

Harry Myers appears as Count 
Zapata in "Grounds for Divorce." 

F. B. O. 

James Leo Meehan has been as- 
signed direction of "The Keeper of 
the Bees," by Gene Stratton-Porter, 
"Her Father's Daughter" was sched- 
uled to be produced first, but this 
has been postponed. 

The next Evelyn Brent vehicle will 
be "Tizona — The Firebrand." The 
story has a Spanish locale. The 
title will be changed. 

Castinc has started on "Twenty 
Years After," to star Dick Talmadge. 
The story is an adaptation of Dr. 
Samuel Johnson's "The History of 
Rassckas, Prince of Abysinnia." 

"Whirling Lariats" is the next 
Fred Thomson feature. 

Jimmy Aubrey has completed 
"Home Scouts," a two reel comedy, 
scheduled for June 15 release. 

"The Sleuth," a two reel comedy 
starring Stan Laurel, has been fin- 
ished by Standard Cinema. 

Larry Kent has been placed under 
long-term contract to co-star with 
Alberta Vaughn in the new Witwcr- 
Hellnian scries of two reel comedies. 

First National 

Edwin Carewe and his company 
making "The Lady Who Lied," are 
on location, filming desert scenes 
near .Saugus. In the cast are Lewis 
Stone, Virtrinia Valli, Edward Earle 
and Nita Naldi. 

With The Independents 

Murray Prod, has leased space at 
Fine Arts and has started on the first 
two reel comedy featuring Monte 

Chadwick has started on "The Un- 
chastened Woman." 

Before appearing in "Hell's High- 
road" for De Mille, Robert Edeson 
will appear in a picture for Columbia. 

Ben Alexander, is in the supporting 
:ast of "The Shining Adventure," 
leaturing Mabel Ballin and Percy 
Marmont. A Madeline Brandies 
Prod., for Astor Dist. Corp. 

Maclyn Arbuckle, Thomas Jeffer- 
ion and Carter De Haven have been 
signed for "The Thoroughbred," a 
Phil Goldstone Prod. Work has 
jeen started. Others in the cast are 
Gladys Hulette, and Theodore Von 
Eltz. Oscar Apfel is directing. 

Frederick Rell, Jr., has finished Al 
Richmond's "Eyes of the Desert," 
for Sierra. 

"The Count of Luxenbourg" has 
been purchased by Chadwick for 
George Walsh. 

Ben Vershleiser is making "The 
Love Gamble" at the Principal stu- 
dio. Lillian Rich heads the cast. 

Fred Caldwell will next make "The 
Blue Ridge Trail." 

Louise Lorranie has gone to Vir- 
ginia City, Nev., to appear in "A 
Woman's Reckoning," for Phil Gold- 

Raymond Cannon is writing an 
original for Marian Mack Prod. 

Charles R. Seeling will direct 
"Rose of the Desert" for Independent 
Pictures. "Big Boy" Williams and 
Kathleen Collins head the cast. 

Casting is complete on Gotham's 
"The Overland Limited". Malcolm 
MacGregor and Alice Lake will have 
the leads, supported by Ralph Lewis, 
Charles Post, Ethel Wales, Jack 
Meljon, Emmet King and Olive 
Bordon. Direction, Frank O'Neill. 

John M. Stahl has completed ed't 
ng "Fine Clothes." He is preparing 

Hans Kraely is nearly finished with 
ihe continuity of "The Twin Sister," 
the next to star Constance Tahnadge. 
jidney Franklin will start work in 
about two weeks. "The Twin Sister" 
will be released as "Her Sister from 

Frances Marion will write the 
adaptation of "The Dark Angel," 
which Samuel Goldwyn will make. 

June Mathis is working on the 
script of "The Viennese Medley," 
slated for early production. Anna Q. 
Nilsson and May Allison have al- 
ready been lined up for the cast. 
Kirk Rehfeld, will direct. 


Clara Horton has finished work in 
Victor Schertzinger's "The Wheel." 

Lou Tellegen's first "heavy" role 
will be in "East Lynne." 

Metro-Goldwyn- Mayer 

The Technicolor process is being 
used in three new pictures: "Ben 
Hur," "Nothing to Wear" and 
"Pretty Ladies." 

Antonio D'Algy, whose sister. 
Helena, is already a member of the 
Mayer stock company, has been 
signed on a long term contract. 

"Don't" is the new title of "The 
Rebellious (iirl," made by Rupert 
Hughes, with Al Goulding directing. 
Sally O'Neill is featured. 

.Stanton Heck, Mitchell Lewis and 
Robert Ober are newest additions to 
the cast of "The Mystic," which Tod 
Browning is directing. Featured arc 
Conv\ay Tearle and Aileen Pringle. 

Katherine Bennett, sister of Enid 
Bennett, has been signed. 


Hal Roach 

Fred Guiol is directing the newest 
Glenn Tryon comedy. Blanche Me- 
hsffey is playing opposite, while 
others in the cast include Chester 
Conklin, Katherine Grant and James 

Martha Sleeper appears opposite 
Clyde Cook in the newest Cook com- 
edy, directed by Jess Robbins. 

"Isn't Life Terrible?", is the title 
of Charley Chase's new comedy. It 
has been completed and is now being 
cut and titled. Leo McCarey is the 

H. M. Walker has started titling 
the second of the new "Star Series." 
Richard Currier is editing. 

Al St. John has been engaged for 
the next "All-Star" comedy. 

R. H. Weller, formerly in charge 
of the Ince camera department, has 
been engaged by Roach in the same 

Lige Conley, Dot Farley and Lu- 
cien Littlefield are among the new 
members of the stock company to 
appear in the "All-Star" series. 

Mack Sennett 

Eugenia Gilbert has been signed to 
star in Sennett comedies for a long 
term. Her first will be a two reeler. 
In the cast will be Raymond Mc Kee 
Thclma Parr, Marvin Lobach, Irvmg 
Bacon, "Sunshine Hart" and Miss 

Harry Langdon is working in "His 
First Flame." Ruth Hiatt and 
Natalie Kingston head the support. 

Art Rossen is directing a new com- 
edy, in which Ernie Woods, Billy 

Bevan, Madeline Hurlock, Pat Har- 
mon and Barney Helium, are fea- 

Percy Heath has abandoned dram- 
atic writing temporarily, to write 
scenarios for Sennett. 

Lloyd Bacon is directing Raymond 
Mc Kee, Ruth Taylor, "Fat" Lobach, 
Eugenia Gilbert and Irving Bacon in 
"A Rainy Night." 

Producers Distributing 

Renaud Hoffman has taken over 
an entire office building at the Holly- 
wood studios. 

Joseph Schildkraut will appear in 
"The Road to Yesterday," work on 
which starts June 15. 

George Melford is casting for 
"Without Mercy," the first of the 
Metropolitan series. Dorothy Phil- 
lips, Vera Reynolds and Robert Ames 
have been engaged. 

Paul Sloane has arrived to prepare 
"The Coming of Amos," Rod La 
Rocque's first for De Mille. 

Lillian Rich heads the cast of Al 
Christie's feature, "Seven Days." 
Scott Sidney is directing. 


Marion Nixon, Otis Harlan, Paul- 
ine Garon, Chester Conklin, Lee 
Moran, William Turner and Tyrone 
Power complete the cast of Reginald 
Denny's "Where Was I?" William 
A. Seiter is directing. 

Raymond Kortz, an unknown, has 
been signed on a five year contract. 

Virginia Browne Faire has finished 
opposite "Hoot Gibson in "A 
Daughter of the Dons." 

Century Comedies 

The first "Buster Brown" comedy 
has been finished by Charles Lamont, 
who will direct the series. "Buster" 
is played by Arthur Trimble. 


David Smith and the company 
making "Steele of the Royal Mount- 
ed," for Vitagraph, are on location 
near Dunsmuir, Calif. Bert Lytell 
has the lead. 

John Roche has been chosen for 
the leading heavy role in "Bobbed 
Hair," which Alan Crosland has just 
been placed into production. 

Five Warner units are on location: 
"Below the Line," starring Rin-Tin- 
Tin; "The Golden Cocoon," which 
Millard Webb is directing; Harry 
Beaumont's "Rose of the World" 
unit; "The Limited Mail" company 
and another. 


News Weekly and Cameramen 

We Buy and Sell Stock Shots 
of every description 


6115 De Longpre Ave. Tel. He 5774 

Sunday, May 10, 1925 




"The Night Club" 




Star CiriU'uli's liist stellar role. 

And lie readily carries the picture 
with his acute comedy sense. Very 
aptly called "the silk hat comedy 
scream." He is. 

Cast. . . .All pretty much subordinated 
to Griffith, although Wallace Beery 
and Louise Fazcnda have occasional 
innings. \'era Reynolds is a suit- 
able lead. 

Type of Story. .. .Comedy, adapted 
from the play "After Five," by Wil- 
liam deMille. If there is any doubt 
in your mind about 'The Night Club' 
going to be a slow moving com- 
edy when it opens, your doubts will 
all be shaken providing you wait 
around for about twenty minutes. 
During the first reel or two there 
are occasional laughs but not what 
you expect of a Raymond Griffith 
comedy, with Grilifith playing "star" 
for the first time. But once the 
piece does get moving it speeds 
along carrying a quantity of great 
comedy gags with a succession of 
spontaneous laughs. And it all 
comes about through Bob White's 
(Griffith) attempt to commit sui- 
cide when he finds Edith, the girl 
he loves, won't marry him. She 
thinks he is only doing it to win an 
inheritance which stipulates that he 
must marry only Edith. White's 
spectacular ride on a run-away taxi, 
his suicidal attempt in a sawmill, 
his fight with the bandit Diabolo — 
these are a few of the big laughs in 
the film. But the great shock 
comes when White finds that com- 
mitting suicide won't prove his love 
for the girl nor win her the inher- 
itance. He must die a natural or 
accidental death if the fortune is to 
revert to her. Thereupon Bob goes 
about trying to get someone to kill 
him. His further efforts in this di- 
rection continue the fun but, of 
course, it works around to the usual 
happy ending. 

Box Office Angle Delightful com- 
edy nunii)er with a variety of good 
comedy thrills also. If they liked 
Griffith before they'll more than 
enjoy his first as a star. 

Exploitation Make promises for 

the comedy and the laughs and by 
running a trailer to give them an 
idea of the humor it should be an 
easy matter to bring them back. 
Recall previous productions in 
which Raymond Griffith has appear- 
ed and exploit him as the "silk hat 
comedy scream." It should be 
worthy of your best efforts to get 
this one over. 

Direction. .. .Frank Urson and Paul 
Iribe; good. 

Author William deMille 

Scenario Walter Woods 

Cameraman Peverell Marley 

Photography Good 

Locale U. S.-Europe 

Length 5,732 feet 

Weber and Fields 

"Friendly Enemies" 

Prod.: Kdw. Bclasco Prod. 

Dint.: Producers Dixtributing Corp. 

As a Whole. .. GREAT COMBIN- 

Star.... A great pair. Their conflict 
regarding the war engages them in 
some fine comedy. Lew Fields 
has the heavier of the two roles. 
His emotional bits are fine. Joe 
Weber, as usual, is the foil for 
Fields' comedy stunts. Eugenie 
Besserer is charming and lovely as 
the old "mutter". Jack Mulhall is 
the son ;ind Virginia Brown Faire 
the daughter, respectively, of the 
old cronies. Lucille Lee Stewart 
has a good part, as the secret ser- 
vice girl, which slie handles nicely. 
Stuart Holmes delights in his usual 
villainous bravado. 

Type of Story. . . . Comedy-drama; 
adapted from the stage play by 
Samuel Shipman and Aaron Hoff- 
man. Comedy shaded with pathos 
seldom fails to make a happy com- 
bination. "Friendly Enetnies" is 
strong in both. Its comedy is well 
founded, original and of such a 
characteristic sort that it never 
misses its point. And then the 
pathos is well timed, never over- 
stressed and applied appropriately. 
"Friendly Enemies" mingles 
laughter with tears and it gets you 
both ways. You can't help but 
laugh and you'll cry whether you 
want to or not. 

Story: Karl Pfeiffer and Henry 
Block had migrated from Germany 
together. Thirty years pass and 
the two are constantly at odds 
over the German situation in the 
European war. Block is strictly 
for Uncle Sam but Karl is torn 
between love for the Fatherland 
and his adopted country. Young 
Pfeiffer enlists when the U. S. de- 
clares war. His father orders him 
out. Meantime Pfeiffer had been 
giving money to a German agent 
nrmed Miller whose work was to 
keep American troops from landing 
in France. Later, when Pfeiffer 
believes his son to be on a trans- 
port blown up at Miller's orders, 
he realizes his mistake and all ends 
happily with Karl and Block call- 
ing ofif their own private warfare, 
and with Block's daughter marry- 
ing Karl's son. 

Box Office Angle Excellent enter- 


Exploitation Be sure and talk 

about the appearance of Weber and 
Fields, old time stage favorites, and 
their work in "Friendly Enemies". 
Make promises for the laughs and 
yuu can extend a special invitatior 
to the mothers of your community. 
They'll laugh and cry with Frau 
Pfeiffer, the wife of the agitated 
Karl. Get in back of this one and 
get it over. 

Direction George Melford; 

first rate. 
Authors Samuel Shipman 

and Aaron Hoffman. 

Scenario Alfred A. Cohn 

Cameraman Charles A. Clarke 

Photography Good 

Locale N. Y. 

Length 6,288 feet. 

"The Prairie Wife" 

As a Whole... SOME HUMOR- 

Cast. .. .Dorothy Devore cute and a 
bright spot in an otherwise dull 
atmosphere. Herbert Rawlinson 
does better than is his wont and 
Gibson Gowland is a cringing, un- 
fathomable farmhand. 

Type of Story. . . . Comedy-drama. 
Poor little Chaddie Green had been 
used to pretty clothes and plenty 
of money and the luxuries it could 
buy. But when she married Dun- 
can McKail and went to live in his 
shack on a prairie she had none 
of these and Chaddie became sick 
with the monotony of her life. It 
is very possible that her audience 
is also going to tire of it. In spite 
of the very vivid and sincere pic- 
turization that Hugo Ballin has 
given Chaddie's plight it does be- 
come tedious. Nothing happens 
but Chaddie's intermittent quarrels 
with her husband, her loneliness 
and her fear of Olie, a farmhand 
This for about five reels and then 
the husband has a quarrel with 
some of his laborers. This is the 
first bit of action. Later on Olie, 
whom you had been led to believe 
was in some way responsible for 
the death of Chaddie's father, 
hangs himself in a barn. Chaddie 
has been gradually getting used 
to the prairie and at the closing 
you find her happily snuggled in 
her husband's arms. "The Prairie 
Wife" is more of a biography of 
the heroine's life. It lacks situa- 
tions for a screen play. It has 
hardly any plot. There are some 
delightful bits of humor which 
Dorothy Devore puts over and 
they're bound to enjoy her work 
as Chaddie if they don't mind wait- 
ing between times. A short five 
reels might have taken care of "The 
Prairie Wife" rather well but in the 
seven reels in which it is being 
shown its situations are lost. The 
result is a slow moving film not 
likely to hold an audience. 

Box Office Angle. . . .Dorothy Devore 
cute and pleasing; fine production 
and comedy bits are to be found 
but otherwise there is little to 

Exploitation. .. .If this could only be 
cut to a reasonable length it might 
do very nicely. It has saleable fea- 
tures if they weren't so smothered 
in excess footage. They'll like 
Dorothy Devore as Chaddie if you 
can persuade them to come in. 

Direction Hugo Ballin- 

effective but goes into too much 
unneccessary detail. 

Author Arthur Stringer 

Scenario Not credited 

Cameraman J. R. Diamond 

Photography Good 

Locale West 

Length About 7,000 feet 

"The Fool" 

As a Whole... DECIDEDLY A 
Cast. ... Edmund Lowe makes a 
worth while effort in the role of 
the Rev. Daniel Gilchrist and his 
portrayal is quite effective. He has 
not quite the force of character, 
however, that you would really ex- 
pect of the unusual minister hero 
of Pollock's play. Anne Dale does 
well as the little cripple girl and 
Rayinond Bloomer leads the cyni- 
cal faction and Brenda Bond is sat- 
isfactory, though not outstanding, 
as Clare. 
Type of Story. .. .Drama; adapted 
from Channing Pollock's stage 
play. "The Fool" enjoyed a long 
and successful run as a stage play 
and Fox paid considerable for the 
screen rights. Just what returns 
they will reap upon their invest- 
ment is questionable. "The Fool" 
will appeal directly to the thinking 
element, which, incidentally, com- 
prises the minority of picture 
patrons. It is a serious theme 
handled in a serious vein and it 
consists of considerable preach- 
ment, splendid in its way, but the 
sort of thing that is not appreciated, 
and seldom wanted by the big 
majority. Harry Millarde seems to 
have caught the spirit of the play 
rather successfully. He has in- 
jected quite a bit of force into the 
dramatic moments and for the most 
part gotten the most out of his 
cast even though there are in- 
stances where the roles might have 
been more appropriately cast. The 
development is smooth enough and 
the interest nicely sustained. To- 
ward the end it becomes a bit slow 
moving and cutting would help to 
speed up the ending. The picture 
could be reduced in footage gen- 
erally and be the better of it. The 
theme concerns the life work of 
Daniel Gilchrist, a firm believer in 
Christ, who meets with the con- 
stant opposition of his people but 
who is finally happy in the suc- 
cess of his efforts. 
Box Office Angle.... You have to 
figure this from the angle of the 
people you cater to. First rate for 
a serious-minded clientele, and es- 
pecially excellent for a church-go- 
ing community. 
Exploitation. .. .The play gained no 
little fame and the success of it has 
no doubt reached your patrons 
The title, therefore, will stand 
plenty of exploiting and where you 
have the right crowd you can go 
after business by securing the co- 
operation of religious bodies, wel- 
fare organizations, etc. 

Direction Harry Millarde ; 

satisfactory on the whole, but de- 
votes too much footage. 

Author Channing Pollock 

Scenario Edmund Goulding 

Cameraman Joe Luttenberg 

Photography All right 

Locale New York 

Length 9,453 feet 

^f^u wouldn't send several 
boys on a maris errand -then 
why book a quantity of medi- 
ocre attractions when you can 

get a few quality productions 
to hit the high spots on your 
schedule — ^ Here is a selected 
group of go-getters equipped 

to do a man-size job 


In the 



RD.C. iiC 






ei S»^'P 








An AL CHRISTIE Laugh Special 



















A PAUL POWELL Production 



A FRANK WOODS Special Production 










An ELMER HARRIS Production 

from INA CLAIRE'S Great Broadway Success 





from WILBUR HALL'S Saturday Evening Post Story 




Released b 


J /^rrrr%mnrttirrv^ ^ 


F.C.MUNROE p-„k»nt RAYMOND PAWLEYi"vic»m..T»» PAUL C.MOONEY v.<.^.t. JOHN C.FLINNvk.rn. 




Sunday, May 10, 1925 

Richard Barthelmess in 

"Soul Fire" 

Prod.: Inspiration Pictures, Inc. 
Dist.: First National 
As a Whole STAR'S PER- 
Star.... Has considerable emotional 
playing which he does excellently 
and roles offers quite a good deal 
of variation. 
Cast .... Bessie Love pretty and win- 
some as the South Sea Island belle 
who is the means of regenerating 
the music-mad hero. Helen Ware 
interesting as "Frisco Sal". Car- 
lotta Monterey convincingly cold 
as the Princess Rhea. Others 
Walter Long, Harriet Sterling, Ef- 
fie Shannon, Lee Baker. 

Type of Story Drama; adapted 

from the stage play, "Great Mu- 
sic", by Martin Brown. "Soul 
Fire" rperesents a great conflict, 
the conflict of a musical genius 
who lacks the inspiration to 
be a great composer. The 
story provides Richard Barthel- 
mess with a a varied sort of role 
that is very much to his liking. He 
has several emotional sequences 
which he handles splendidly. "Soul 
Fire" is a globe-trotter when it 
comes to atmosphere. It starts in 
New York, shifts to Italy, thence 
to Paris, Port Said and finally 
reaches its climax in the South 
Seas. There is an episode laid in 
each place with hero encountering 
a different woman in each port, 
though not one who inspires him 
to write the kind of music which 
is his ambition. His struggle for 
inspiration isn't materially con- 
vincing. Perhaps you have to have 
artistic temperament to appreciate 
the musician's mental conflict but 
it doesn't seem possible that he 
could work himself up into such 
apparent anguish because of his in- 
ability to fulfill his desire. Eventu- 
ally Teita, South Sea Island girl, 
inspires him and his great love for 
her works wonders. His composi- 
tions are being played at a concert 
and the story of hero's life is re- 
lated in flash-backs. 

Box Office Angle Will please 

them, especially where Richard 
Barthelmess is popular. Where 
his previous offerings have been 
well received you should get this 
one over also. 
Exploitation. .. .Let them know that 
Bartiielmess plays the part of a 
musical composer who roams the 
world in search of an inspiration 
for his great music. A trailer show- 
ing bits of the various episodes 
laid in different parts of the world, 
should get their interest. Use the 
star's name extensively in your bill- 
ing and say that pleasing little 
Bessie Love plays opposite. 

Direction John S. Roiiertson; 


Author Martin Brown 

Scenario Josephine Lovett 

Cameraman Roy Overbaugh 

Photography Good 

Locale U.S. -Europe 

length 8,262 feet 

"Wings of Youth" 


As a Whole... THE MODERN 

Cast. . . .Ethel Clayton returns to the 
screen in the role of a conservative 
mother who develops a jazz mania 
to cure her silly young daughters. 
Pleasing as usual but looks a good 
deal older, consequently photo- 
graphing rather poorly. Madge 
Bellamy is a busy jazz baby and 
others are Charles Farrel, Freeman 
Wood, Robert Cain, Katherine 
Perry, Marian Harlan, George 
Stewart and Douglas Gerard. 

Type of Story. .. .Drama; adapted 
from Harold P. Montanye's story, 
"A Daughter of Jezebel". And 
still they keep coming — these ultra 
modern daughters whose parents 
with old fashioned ideas can't get 
used to their childrens' cigarettes 
and hip flasks. This time Ethel 
Clayton is the fond mother so 
greatly disturbed by the doings of 
her three girls. They are supposed 
to be at college studying but in- 
stead they are on one round of 
drinking and petting parties so 
when mother discovers the true 
state of affairs she plans a definite 
means of curing them. She 
launches out on a wild career her- 
self and much to the girls' surprise 
far surpasses them in their frivolity 
All the while mother is not enjoy- 
ing herself one bit. It's her sacri- 
fice for hei" children and eventually 
when she has them sufficiently 
worried and has succeeded in con- 
vincing them as to the sinfulness 
of their ways, she discloses her 
reason and there's the usual family 
reunion. The idea, has been used 
frequently of late and "The Wings 
of Youth" is no more convincing 
in substance than the others. Old 
fashioned mothers hardly pursue 
such radical methods of reforming 
their children. But there's the 
spicy jazz atmosphere and that is 
all that is necessary to make a pic- 
ture — for some folks. "Wings of 
Youth" will appeal from this angle 

Box Office Angle.... All depends on 
the people you show to. If you 
know the jazz business brings them 
in this is a safe bet. 
Exploitation. .. .Fox is billing this as 
"The Wings of Youth" (And how 
they were clipped). Maybe that 
would be a good line to use. Let 
them know the story deals with 
the method which one mother em- 
ployed to cure her daughters of 
the jazz craze. Where they re- 
member Ethel Clayton pleasantly 
you might use her name to ad- 

Direction Emmctt Flynn; fair 

Author Harold P. Montanye 

Scenario Bernard McConville 

Cameraman Ernest Palmer 

Photography All right 

Locale New York 

Lengrth 5,340 feet. 

"Daughters Who Pay" 

Banner Prod. — State Rights 

As a Whole... ROMANCE THAT 

Cast. ... Marguerite de la Motte has 
a very busy role as the girl who 
outwits the Russian plotters, wins 
a rich man's son and clears her 
brother's name. Pleasing and 
makes the most of a none too at- 
tractive role. John Bowers is the 
good looking hero who hasn't very 
much to do. Barney Sherry is the 
rich man and Bela Lugosi is the 
Russian villain. 

Type of Story Romantic drama. 

"Daughters Who Pay" is the sort 
of story designed to please the fan 
crowd through its romance and in- 
trigue. There's an involved plot 
wherein a group of Russians is 
making secret plans in the U. S 
that will overthrow their govern- 
ment at home. There's an Ameri- 
can heroine, posing as a Russian 
dancer but in reality a secret ser- 
vice agent, and the Yankee hero 
who falls for her. Then comes the 
irate rich parent who offers to buy 
off the notorious dancer if she will 
give up his son. She finally con- 
sents providing the man will not 
press his charges against the 
brother of a poor girl (the brother 
of heroine herself). "Daughters 
Who Pay" gets more complicated 
as it goes along and it is seldom 
very convincing entertainment 
The development is episodic and 
not at all smooth. Marguerite de 
la Motte is always a pleasing hero- 
ine so there is a possibility that her 
appearance and performance may 
help to hold it together where the 
story fails. The ending is long in 
arriving but finally you are given 
the grand surprise, that the girl 
isn't a Russian dancer at all and 
that her association with the Rus- 
sian plotters was merely part of 
her work as a government agent. 

Box Office Angle.... Not very pow- 
erful entertainment. You'll have 
to use this either with another good 
feature or else well backed with a 
good surrounding program. 

Exploitation. . . .Little for you to talk 
about unless you figure that 
Marguerite de la Motte and John 
Bowers will keep them entertained. 
Catchlines relative to the Russian 
plotters whose schemes were spoil- 
ed by a girl detective may prove 
inviting but it is doubtful if they'll 
find her highly involved task a 
very interesting one. 

Direction ....Geo. Terwilliger; poor 

Author Wm. B. Laub 

Scenario Wm. B. Laub 

Cameramen Edward Paul 

and Charles Davis. 

Photography Fair 

Locale United States 

Length 5,800 feet. 

Marion Davies in 

"Zander the Great" 

Prod.: Cosmopolitan Prod. 
Dist.: Metro-Goldioyn 

As a Whole.... MARION DAVIES 

Star. . . . Establishes herself as a really 
delightful comedienne by her im- 
personation of the homely little or- 
phan in the early reels. 

Cast. .. .Harrison Ford a suitable 
hero and Holbrook Blinn always 
fine as a "good bad man". Other 
bad men portrayed by George 
Siegmann, Harry Watson and 
Harry Myers. Others in the cast 
Emily Fitzroy, Hobart Bosworth. 
Hedda Hopper, Olin Howland and 
a cute youngster named John Huff. 
All the supporting cast more or less 
subordinate to Miss Davies. 

Type of Story. ... Comedy-drama; 
adapted from the stage play of the 
same name by Salisbury Field. 
"Zander The Great" belongs en- 
tirely to Marion Davies. She is 
the center of attraction at all times 
and through her pleasing and cap- 
able portrayal of Mamie Smith, the 
orphan kid, the picture comes 
through as a good entertainment. 
It isn't a great picture because the 
story isn't big, nor strong enough, 
to make it a great picture. But 
it entertains and with Miss Davies' 
delightful playing it will no doubt 
thoroughly please the public. 
Schertzinger's direction is good and 
the usual artistic Urban settings 
are to be found. The story con- 
cerns the adventures of Mamie, a 
homely, freckled-face kid, adopted 
by Mrs. Caldwell, a deserted wife. 
Upon her death Mamie and Mrs. 
Caldwell's little boy, whom Mamie 
calls "Zander" escape the orphan- 
age in a Ford and travel west to 
find Zander's pa. They get mixed 
up with a crew of bandits. There's 
an episode devoted to their excit- 
ing adventures and finally, the end- 
ing with the finding of Zander's pa 
and with Mamie and "pa" falling 
in love with each other. 

Box Office Angle. . . .Good attraction 
that will undoubtedly get over 

Exploitation. .. .Of course you have 
the advantage of a wealth of pub- 
licity back of the Davies pictures 
through the Hearst publications. 
They'll already have heard of 
"Zander The Great" before you get 
the picture and should be familiar 
with the title. Where you have 
been successful with Marion Da- 
vies' pictures in the past, this 
should do well also. 

Direction George William Hill; 

good but allows tempo to slow up 

Author Salisbury Field 

Scenario Frances Marion 

Cameramen Geo. Barnes 

and Harold Wenstrom. 

Photography Good; lightings 

rather dark most of the time. 

Locale Eastern city — western 


Length 6,844 feet. 

Sunday, May 10, 1925 



"The Miracle of the 

Societe dcs Romans 
Historiqiies Filmes 

As a Whole.... FRENCH HIS- 

Cast All French players whose 

names mean nothing here. Gen- 
erally do effective work but are 
hampered by costumes and head- 
gear which seem grotesque in this 
modern day. 

Type of Story. . . .Historical romantic 
drama. Deals with authentic in- 
cidents, which French historians 
maintain, marked the beginnings of 
the modern French nation. Like 
many spectacles which have pre- 
ceded this, it teems with intrigue 
and it is perhaps due the very na- 
ture of the story thread interwoven 
with the historical background, that 
the love theme seems superfluous 
and futile. The highlight of the 
story revolves around an unusual 
sequence where Jeanne Fouquet, 
the heroine is saved from the emis- 
saries of Charles the Bold, con- 
spirator against Louis XI and the 
French crown by an encircling 
pack of wolves which are seen lick- 
ing her hands at one moment and 
savagely attacking her enemies the 
next. The symbolic inference is 
that the dispatch of the wolves to 
her rescue is divinely directed and 
right, since she bears a letter the 
contents of which remove all doubt 
of suspected machinations b y 
Louis, the King, against Charles. 

Box Office Angle A serious ques- 
tion if this has not arrived too late. 
There have been many similar pro- 
ductions made and released here. 
The battle scenes are very well- 
handled as a whole and certainly 
the portion of the film dealing with 
the wolves is different— so different 
and so realistically ghastly that it 
may experience difficulties with 

Exploitation The best angle here 

is to concentrate on the wolves and 
the so-called miracle. It's out of 
the ordinary and after it is toned 
down and made less gruesome, 
might well become your principal 
exploitation angle. Spectacles don't 
mean much any more; they have 
been on the market with too much 

Direction. ...Raymond Bernard; quite 
[ good. 

Author Henry Dupuy' Mazuel 

Scenario Henry Dupuy' Mazuel 

Cameraman Not credited 

Photography Generally splendid 

Locale Mediaeval France 

Length About 9,000 feet 

Lefty Flt/nn in 

"Speed Wild" 

Film Booking Offices 


Star.... Has a perfect role. Suits 
him fine and he is kept busy play- 
ing the hero by rounding up smug- 
glers and saving the heroine's 

Cast. .. .Dorothy Dwan pleasing and 
rather pretty. Raymond Turner, 
as Lefty's colored buddy, might 
have gotten in some more laughs 
if they had given him a chance. 
Frank Elliott, the villainous smug- 
gler. Other Fred Burns and Ralph 

Type of Story. .. .Comedy-drama. 
"Speed Wild" is all that its name 
implies. It opens up with a long 
shot of a beautiful California road, 
hero Lefty in a sport roadster and 
nothing to stop him but a closely 
pursuing motor cop. It's a good 
beginning. Then comes a mysteri- 
ous touch. In the dusk, on the 
beach, is a motor car flashing sig- 
nals by means of its headlights, to 
a ship anchored a short distance 
off shore. Next a flash of some 
pretty Chinese girls apparently pre- 
paring to leave the boat. All this 
is enough to suggest some excite- 
ment. Then the plot gets thicker. 
A motor cop is removed from the 
parked car, plainly bound up, and 
laid in back of a huge rock. Later 
hero decides to give the cop a 
rest and becomes one himself, tak- 
ing the place of the injured man. 
His first mishap is a spectacular 
nose dive when the car he is chas- 
ing edges him off the road. There's 
a great thrill in this drop which 
is shot from above. Then hero 
sets out in earnest to round up the 
smugglers of Chinese picture 
brides. When he learns that his 
future wife's brother is mixed up 
with the underworld band his vigil 
is doubled. How hero rounds up 
the band, exposes the leader, clears 
the girl's brother and wins the girl 
furnishes the speed. 
Box Office Angle. ... Good speedy 
little entertainment that gallops 
along at a good pace. Should be 
popular where they like excitement 
for their money. 

Exploitation Just boost the title 

and then run a trailer of some of 
the thrill stunts and you should 
get them in. Lefty Flynn, former 
Yale football star, is no doubt 
rather well known to them and you 
can get them interested in his lat- 
est film by telling them he plays 
the part of a motorcycle cop. 
Probably your local "force" would 
lend a hand in exploiting your pic- 

Direction ..Harry Garson; first-rate. 

Author H. H. Van Loan 

Scenario Frank S. Beresford 

Cameraman Billy Tuers 

Photography Good 

Locale California 

Length 4,700 feet. 

Jack Hoxie in 

"Ridin' Thunder" 


As a Whole... NICELY WORKED 
Star.... Has one whole reel in which 
he does nothing else but display 
his skill on horseback. Does some 
fancy fast riding that will please 
his admirers. 
Cast. . . .Kalherine Grant a new lead- 
ing lady. Hasn't much to do in 
this. Jack Pratt the regulation 
"bad man" and others Francis Ford, 
George Connors, Bert Demarc, 
Wm. McCall. 
Type of Story. .. .Western; adapted 
from B. M. Bower's story, "Jean 
of the Lazy J." There isn't time 
for "Ridin' Thunder" to bore you 
even if you don't care for a west- 
ern. In fact it is likely to win you 
over because it is short, to the point, 
interesting and there is some clever 
riding that will appeal. The plot, 
like the average western formula, 
contains the usual trio of hero, vil- 
lain and a girl, but its familiarities 
are easily overshadowed by a good 
development resulting in a well sus- 
tained interest. And you don't have 
to wait around for the very last 
foot of film to find out just who 
murdered the heroine's father. You 
are inclined to wonder how they 
are going to fill out the rest of the 
story when they arrive at the cli- 
max so early. But the last reel or 
so is consumed with the fine riding 
sequence mentioned before. Hero 
is forced to get a written pardon 
from the governor before the local 
sheriff can grant a stay of execu- 
tion for his father. The governor 
was away on a vacation so it was 
up to hero to get the pardon. Hoxie 
races with a train and the alternat- 
ing shots of horse and rider and 
then speeding engine works this up 
to a fast finish. There's a pretty 
fair suspense in the identity of 
the murderer and Director Clif- 
ford Smith has built this up nicely 
without resorting to any of the old 
tricks of staving off a solution. 

Box Office Angle Good western 

that will surely please those who 
enjoy this type of entertainment 
and because of fine riding sequence 
should go well generally. 
Exploitation. .. ."Ridin' Thunder" is 
wholly appropriate as a title so you 
might work it up with catchlines 
and otherwise make it clear to your 
patrons that Hoxie's latest special- 
izes in fast and fancy riding. Run 
a trailer of this sequence and tell 
them about hero's wild ride to se- 
cure a pardon for his father from 
the governor. 
Direction Clifford .S. Smith; sat- 

Author B. M. Bower 

Scenario Isadora Bernstein 

Cameraman Harry Newman 

Photography Good 

Locale The West 

Length 4,354 feet 

Bob Custer in 

"The Texas Bearcat" 

Producer: Jesse Goldburg 
Distributor: F. B. O. 

As a Whole ONE MORE WEST- 

Star A fine hero who has the 

usual line-up of stunts and heroics. 
He succeeds in supplying the nec- 
essary action and thrills and fin- 
ishes up in the true romantic style. 

Cast Sally Rand a suitable lead 

and Carlcton King the conventional 
villain. Others Harry Von Metier, 
Jack Richardson, Lee Shumway. 

Type of Story Western. "The 

Texas Bearcat" is the fifth of the 
"Texas Ranger" series of westerns. 
It suffices as a fairly interesting 
pastime but there is really nothing 
in the picture to distinguish it from 
the mass of westerns that seem to 
be flooding the market. It has its 
quota of action, stunts and thrills, 
plus the regulation romantic flavor 
but its plot, on the whole, sticks 
to the beaten path. There are the 
characters you expect to find: hero, 
a girl and a villain and they all fall 
right in line for the usual duties. 
Hero is kept busy saving the girl, 
keeping villain from stealing her 
father's land, and otherwise prov- 
ing himself well worthy of living 
for the clinch. This time hero has 
a double handicap. He believes he 
is a half-breed and the blood bar- 
rier gives him something further 
to worry about. Nevertheless he 
continues to protect the girl. Later 
however, he shoots her father, 
Crawford, believing that his own 
father has been wrongly injured by 
Crawford. But it develops that the 
man, Sethman, who was known to 
hero as his father, was the man 
who kidnapped him in infancy and 
brought him up in the belief that 
he was a half-breed. It is further 
disclosed that hero is really the son 
of Crawford and the girl hero was 
in love with was only Crawford's 
adopted daughter. This clears 
away all obstacles and brings about 
the inevitable ending. 

Box Office Angle Suffices for an 

average entertainment and should 
do adequately where they enjoy a 

Exploitation You'll have to stick 

to the cut-and-dried sort of adver- 
tising for "The Texas Bearcat" in- 
asmuch as it has no particularly 
new angles that will stand special 
exploitation. If you want to in- 
terest them in a new star you 
might start boosting Bob Custer's 
name and otherwise letting them 
know there's another cowboy hero 
out gunning for admirers. 

Direction Reeves Eason; fair 

Author F. J. Rhetore 

Scenario Geo. Plympton 

Cameraman Lauren Draper 

Photography All right 

Locale The West 

Length 4,770 feet 




Sunday, May 10, 1925 


(.Continued from Page 1) 

theater — to frighten the local exhibitor into buying his product, 
with no idea of actually operating the theater. But when the 
blufif has been called, the branch manager is in a bad spot. The 
damage has been done, and the fat is in the fire. 

Often these moves are made without the home office knowing 
the situation thoroughly. Certain moves of this kind have reached 
us. From the one side they seem silly, futile, and without suf- 
ficient reason. Perhaps it is because we have heard only one 
side of the story. Then there is the other story — of the exhibitor 
who, because he has the situation controlled, feels he can pay 
any old price he wishes. And make the distributor take it. Or 
take nothing. Obviously this is wrong. And the distributor 
cannot be blamed if he enters such towns in an effort to secure 
a fair price for his product. 

Two wrongs never made a right. The chances 
are that the 'producer-distributor has as many com- 
plaints to make as the exhibitor who feels that he 
is wronged. But there never was a problem which 
could not be worked out across a table. And these 
problems can — and should be worked out. Across 
an arbitration table. 

A lot of people may say this cannot be done. That things 
have gone too far. Nonsense. The Great War went along for 
many years. At a cost of billions, at the sacrifice of millions 
of men. But in the end. After all the cost. Representatives of 
the warring nations were compelled to sit around a table. And 
try and adjust matters. And so it has ever been. All through 
history. You can fight all you wish ; become as angry as you 
please. But in the end you have to put your legs under a table. 
To get anywhere. And so it will be with this problem. 

A lot of noise can be made in Milwaukee. It probably will 
be. A lot of things can be said. Much of what may be said is 
undoubtedly true. Certainly it can be true. But on the other 
hand a lot of other things could be said. As an offset. And 
they, too, might easily be true. But all the noise. From either. 
Or both sides. Means nothing. Unless a serious effort is made 
to correct the evils. 

Once again let us reiterate an old business maxim : 
Dividends are not paid by business quarrels. 

There are only two things which count — which are worth- 
while. In all this business : Pictures and play dates. The ex- 
hibitor is lost without good pictures. The producer is ruined 
without sufficient play dates. One cannot live without the other. 
And bear this in mind : that if any producer has good pictures 
he will get play dates. He always has. Fie probably always 
will. The reason is obvious : Mr. Exhibitor must have good 
pictures or his competitor will show them. Therefore Mr. Ex- 
hibitor wants — and needs — indeed, must have good pictures. 
If any of the concerns attacked at Milwaukee — or for that mat- 
ter anywhere — have good pictures for the season following, they 
will get play dates. If they haven't — regardless of whether or 
not they are mentioned at Milwaukee — they will not get play 
dates. This is as simple as A B C. 

An inconvenient memory reminds: that at Minneapolis there 
was a o-reat howl against Famous Players. Adolph Zukor was 
cross examined, treated rather roughly, so the report went, and 
the convention went on record strongly for the independent dis- 
trilnitor. September following the convention was to be Inde- 
pendence Month. Exhibitors were urged to buy independent 
pictures. And ignore Famous Players. 

And what happened? According to independent exchangemen 
all over the country exhibitors rushed to Famous Players ex- 
changes to do business in September. Why? Was it because 
Famous had some good pictures? Probably. 

This is mentioned for only one reason: let's keep our shirts 
on. Also our shoes. Don't let the excited moments at Mil- 
waukee — for there will be many of them — allow all to overlook 
the vital points of the picture business : Pictures and play dates. 
Nothing else matters. 

Here's hoping — it's our last chance to hope before the gavel 
pounds for attention — that when the last hour arrives that Mil- 
waukee will go down in history. As a point where the most 
constructive, the sanest moves ever made occurred. To bring 
to a better understanding the natural warring elements of the 
business ; the buyer and the seller. 


Says Harry Carr. In the Los Angeles Times Preview : 

"After 'Don Q,' Mr. Fairbanks will very likely play the pirate 

picture for which his soul has been hankering for so long. 
"Every time, he has allowed some one to argue him out of it. 

This time it looks as though he would go through with it. He 

has an idea for a very debonair corsair." 


Director working on a Western. Needed a rough fall. Tak- 
ing no chances with his star, called on a stunt man for the trick. 
Arranged for fall at a cost of $5. Everything set up on the 
location. Director calls "camera," the stunt boy rode very fast 
up to camera, stopped his horse short then fell off. The director 
shouted and raved: "What kind of a fall do you call that"? The 
cowboy : "That's my $5 fall. If you want a real fall it will cost 
you $25." The director took the $25 fall. 


New York Evening Sun picture expert thinks Spring a good 
season for revivals. And suggests these would be in order : 

The Covered Wagon 

Girl Shy, with Harold Lloyd 

Merry-Go-Round, with Mary Phil- 
bin and Norman Kerry 

Broken Blossoms 

The Fighting Coward, with Cullen 
Landis and Ernest Torrence 

Name the Man, Seastrom's first 
American photoplay 

He Who Gets Slapped, with Lon 

A Woman of Paris 

Cytherea, with Irene Rich and 

The Golem 

The Cabinet of Dr. Caligari 

Henry VIII 

Passion, with Pola Negri 

Forbidden Paradise, with Pola 


The Navigator, with Buster Keaton 

The Kid with Charles Chaplin 

Three Women, with Pauline Fred- 

Peter Pan 

The Last Laugh 

Alma Rubens 


It's a rarity indeed when any newspaper man gets Winnie 
.Sheehan talking. But this Fox official was trapped by Ouinn 
Martin. Before Martin left for Europe. And among other things 
Winnie said : 

"This business runs in waves, or cycles. It's interesting to 
watch. You see, what you want to do is to see the next cycle 
coming. Baby pictures are gone. The biggest flops of the year. 
The people won't have them. 

"You know, the vampire thing was peculiar. It seemed for 
a time after we brought out Theda Bara that here was a type 
that would go on eternally. There isn't any such thing any 
more as a real vampire. Possibly the name had something to 
do with it. You know, some things about the public's attach- 
ment to a person or a fad are unexplainable. I think the name 
'Theda Bara' did a great deal for us. We just took the two 
words, 'Death and Arab,' and made 'Theda Bara' out of them. 
Her first big picture, along about the time we had to get a 
striking name for her, was placed in Arabia, and the leading 
woman had to die. That gave us the idea. 

"Is that so? 

"Yes. And flapper pictures are gone, too." 
Incidentally that Fox campaign book is a hummer. The sort 
of a book that intrigues exhibitors. And makes them stop and 
figure. And if colors, display, typography can do that it would 
seem to be the answer. 

Sunday, May 10. 1925 





Newspaper Opinions 

New York 

^ "Friendly Enemies"— Prod. Dist. 
Corp. — Colony 

DAILY MTRROR— • * * Tlic picture out- 
does the 5t.i(!c p'-iy. wliicli is rim.irkable in 
itself. And tlie titles sparltle vvitli merriment. 
To support Weber and Fields in their 
auspicious screen debut. Director George 
Melford selected a steling cast. • ♦ • 
KVENING JOURNAL—* * * It's a hil- 
' arious film, and the story deals with the 
divided loyalty of German citizens at the 
time of what is now known as the late war. 
* • • There are laughter and tears, and all 
that, and the story which holds one's atten- 
tion throughout is punctuated with cracked 
dishes, clever captions and pinochle games. 
EVEXIN'G WORLD— Weber and Fields, 
that age-old team, are just as poignantly ap- 
pealing on the screen as they have been for 
so many years on the spoken stage. Yester- 
day they came to the B. S. Moss Colony in 
"Friendly Enemies." their first feature length 
photonlay. and all day long they swayed 
crowded houses through tlie whole gamut of 
emotions, from profound pathos to hilarious 
comedy. • * • 

HERALD-TRIBUNE— 1 1 gives Lew 
Fields a chance to do some excellent emo- 
tional acting. He plays the part of a Ger- 
man-.American father, who finds his allegiance 
divided when his son joins the army to fight 
arainst the Fatherland, and he makes of the 
old fellow a believable, pathetic and always 
sympathetic figure. It is a sincere and en- 
gaging charadterization and such success as 
the picture achieves will be due to its ex- 
cellence. Joe Weber moves sardonically 
thro!»gh the second most important role. 

pleasure to record that Weber & Fields on 
the screen are a success. "Friendly En- 
emies" is a good, if not a wonderful, pic- 
lure, and the two comedians are ever in the 
fore and always effective. It is the kind 
of entertainment that makes you go home 
feeline that you have seen something import- 
ant. • • • 

PO.ST* * * Many old reliable sentimental 
situations appear in the course of the film 
and they are d*awn out and cried over to an 
unrece.ssary extent. The action is just a 
little bit too deliberate throughout the pic- 
ture and the comedy is not made as much 
of as it might have been. But this material 
has been tried and found true too many times 
not to go over again. • • ♦ 

TELEGRAM— ♦ * * Prob.-ibly Weber and 
Fields couldn't help being funny if they were 
dressed as angels. All the beloved manner- 
isms are there — the dig in the eye. the poke 
in the nose. They play the characteristic 
game of vehement pinochle and fiercely fight 
the battle of Verdun with the tableware un- 
til the casualties among the dishes grow too 
heavy. And Fields is just as absurd as ever 
when quivering with indignation, he thrusts 
ramrod arms out behind him. like a gorilla 
prenaring to pounce. * • * 

"TIMES- • * * Mr Fields as the old 
nat'vc German. Carl PfeifTcr. delivers a mem- 
orable performance in this pictu''e. The 
manner in which he handles the role creates 
a good deal of symnathy for the dilemma in 
which old PfeifTer finds himself as the story 
is unfurled. • • * 

The interest in the story is v. ell-sustained. 
and while there are certain scenes in which 
PfeifTer upholds the actions of the Germans, 
his u'timate glory in his adopted cnniitry 
atones for his previous actions. • * ♦ 

"The Man in Blue"— Universal 

AMERICAN—* * * Herbert Rawlinson 
draws the ro'e of the policeman and he is 
neither romantic nor a good actor lor the 
part. • • • 

There are murders. Italian feuds. Italian 
restaurants, many nolicemen and what not 
n "The Man in Blue." none of which are 
■ onvincing. but all of which are diverting 

EVENING WORLD—* * • Rather -i 
good police picture, but an attempt to weave 
a storv around the hero cop is a trifle trite. 
And. to make matters wo'-se. Madge Bel- 
lamy tries to act the feminine leading role. 
wh'Vh is not so good. 

Herbert Rawlinson is the young Irish cop. 
and is about as good as anv who hns an- 
neared locallv for months. • • • Desnite 
its discrenancies "The Alan In Blue" will be 
we'l received, and Hebert Rawlinson's smile 
wi'l do n lot toward winnini' it favor • • • 

good proernm picture * • • It manages 
very well "the movie straddle," which means 
it will appeal enormously to the so-called 

...oron and will not offend the niceties of a. 
high brow's intellect — at least not very much. 

» » « 

POST — • • • Mr. Rawlinson contributes 
1 dash to his part which is very fetching 
uid Madge Bellamy seems at home as the 
flower girl, even looking Italian now and 
then in a genteel sort of way. No one 
should attend this picture expecting to see 
action every minute, because there is a long 
stretch in the beginning which furnishes 
purely pictorial interest. But when the ac- 
tion does start it comes with a rush. * * * 


"As Man Desires" — 1st Nat'l 
Milwaukee. Milwaukee 

WISCON.SIN NEWS—* " * It is an in- 
teresting romance of a white man and a na- 
tive girl of the South Sea Isles and is filled 
with fast action and highly dramatic events. 

"A Broadway Butterfly" — Warners 
Circle, Cleveland 

NEWS — * * • I am inclined to believe 
the board of censors snipped a lot of the 
•iuap out of "A Broadway Butterfly" — clipped 
its wings, as it were, so it couldn't fly as 
lii?h as it would like to. 

PLAIN DEALER—* * * The picture has 
leen cut and [hatched so many times that in 
^ome places one has difficulty in following 
the action.* * * 

"Capital Punishment" — Schulberg 
Union Square, San Francisco 

(Week ending May 2) 

BI'Ll.ETIN — • * * makes a powerful ap- 
peal against the right of the state to take 
human life. It also takes a position against 
circumstantial evidence. * * » 

EXAMINER—* * • is full of illogical 
situations and debatable questions on law. and 
-ircumstantial evidence, but for all that it 
is an absorbing picture that runs the gamut 
nf thrills and melodrama. * * * 

"The Charmer"— F.P.-L. 
Capitol, Cincinnati 

POST — • • * The picture is well named. 
Pola and not the plot is the reason. • • * 

"Coming Through"— F.P.-L. 
Ferry Field, Detroit 

FREF; PRESS--* * ♦ Thomas Meighan 
fights his way to success, happiness and for 
tune in rather spectacular fashion in "Com- 
ing Through." • • » 

"The Dancers"— Fox 
Forum, Los Angeles 

(Week ending May 2) 
EXPRESS— ♦ * * First honors go to Alma 
Rubens. She is so vibrant and plastically 
ilivc that the scene fairly glows when she 
ippears. • * * 

HERALD—* * * Perhaps the most 
hing about the picture is the splendid cast. 
Madge Bellamy carries off the honors with 

her characterization of the jazzmad Una 

• » # 

RECORD—* * * If you like some almost 
'lever risque situations, all w-ell and good 
''.ut _ for real entertainment, one finds it 
-tu'ssini' due to the careless cutting and the 
'ack of smoothness. * • * 

"The Denial" — Metro-Goldwyn 
Apollo, Indianapolis 

STAR--* * *Thc directing is fine, the char- 
acters nre well cast and the story is a good 
^ne. The rt"u\t is about as near 100 per 
•fnt e-fertainment as the cinema has to of- 
fer. • * * 

"The Devil's Car!?o"— F.P.-L. 
Msd'son. Detroit 

FREE PRES.S- Wallioe Beery, the most 
ovable of all screen villains, slens to the 
front as a real star in "The Devil's Cargo," 
T melodr,Tma liberally interspersed with com- 
-dv. * ' • 

NEW.S— * * * st.-irts like an ordinary pro- 
"r.Tm movie but finishes like a siiper-speci,al. 
All of this is due to the stinerh rharnrteriza- 
tion of one man. Wal'ace Beery. * * * 

Forum, Los Angeles 

EXAMINER—* * * The rhythm with 
which chuckles, giggles, guffaws and fina'ly 
hilarituis shrieks fill the house is marked as 
by a drill master. And no one is ever out 
of step in the marcli of mirth. The film 
drama may be silent, but the spectators are 
not. * * • 

EXPRESS — * * * The gag men failed to 
produce situations of novelty, with the ex 
ception of the sight of countless women in 
wearing bridal veils pursuing a man. until 
the episode of Buster's flight down a moun 
tain to escape them. * * * 

HERALD — * * * There is just a touch of 
the old familiar rough-'em-up stuff, but it 
is insignificant alongside the other brilliant 
comedy he (Buster Keaton) uses. • * * 

RECORD — * * * It's a sure-fire laugh 
getter, after it once gets started. * • * 

TIMES—* * * The audience laughed at 
the line of gags toward the climax, especially 
where Buster dodges the huge boulders that 
follow him in his wild flight down a hill. • * * 

Alhambra, Milwaukee 

SENTINEL — Anyone who enjoys laugh 
ing. especially if nonsense is furnishing the 
motive, will get a good chance to do so in 
Buster Keaton's "Seven Chances." * * * 

WISCONSIN NEWS—* * * The plot 
laid in laugh language, offers something new 
in the comedy line and the complications he 
(Buster Keaton) gets into trying to recruit 
a bride are decidedly out of the ordinary 

Warfield, San Francisco 

BULLETIN— • * * While there are sev- 
eral entirely original and extremely funny 
situations in "Seven Chances." it is not the 
best picture the comedian (Buster Keaton) 
has brought to the screen. * * * 

CALL AND POST—* * * Buster Keaton 
is at his best and. strangely enough, without 
his usual adventitious aids in the way of 
makeup. * * * 

CHRONICLE—* * * It is as clean "as a 
hound's tooth." has a pretty romance run 
ning through its hilarious course and gives 
Buster one of the best parts he has yet 
played. * * * 

EXAMINER—* * * Keaton never did any 
better work than he does in this cinemr 
translation of the popular stage play tha' 
Be'asco first produced. Laughs are every- 
where on the screen. * * * 

HERALD — * * * It is as funny as the 
stale idea permits ; indeed, a lot more so than 
one would have imagined if he had been told 
the plot and nothing else. * * * 

NEWS — Peals of laughter that rolled 
through the Warfield Sunday were the bes* 
indication of how successful Buster Keaton 
had been in developing and filming some 
thing to tease the risibilities of the motion 
picture goer. * * * 

a romantic drama of Spain spun against a 
background of bull fights, bandits' strong- 
holds and love making in a grandee's castle. 
The picture is filled with massive sets, both 
exterior and interior, and from appearances 
one might judge no expense was spared in 
tr.-insl.'iting Juanita Savage's novel to the 
silver sheet. 

Perhaps the biggest feature in "The 
Spaniard" is the bull fight. • * • 

PLAIN DEALER—* * * If you've never 
seen a bull fight, I recommend "The 
Spaniard" to you. It gives you all the 
thrills and none of the gove or mossiness of 

I recommend it on another count. Its 
backgroimds are gorgeous, and there recom- 
mendations end. The film is too long, and 
Ricardo Cortez has listened to a director 
who has declared that a full smile, all teeth 
showing, is exactly "what they want." * * * 

Garrick, Minneapolis 

JOURNAL— Ricardo Coitez. in his first 
starring vehicle. "The Spaniard." does well, 
with the aid of admirable photo.g-aphy. sym- 
pathetic support and extraordinary scenic 
effects. * * * 

STAR— * » * This is the first starring 
picture of Ricardo Cortez, who plays the 
title role of the Spanish matador, with a 
fire and earnestness that would do credit to 
the famous Rudolph Valentino. * * * 

TRIBU.VE— * * * Noah Beery furnishes 
.much of the action with his depiction of 
a mountain bandit. * * * 

California, San Francisco 

BULLETIN—* * *It can be truthfully 
said that Cortez makes the best imp ession 

of his motion picture career in this picture. 

» # » 

CALL AND POST—* * * You'll want tc 
stay to see it at least twice, and possibly 
more. * * * 

CHRONICLE—* * * It should go a long 
way toward settling Cortez's place in the 
movies, for he has every advantage as a 
lover in the story, which is picturesque, ful' 
of adventure and aflame with passion and 
color. • * * 

EXAMINER—* * * It all makes a good 
story, with Cortez almost continually on 
the screen. * * * 

NEWS—* • * Cortez has artistry. He 
handles himself well in the difficult scenes 
in "The Spaniard." and he should be popular 
with the fair sex. * * * 

"Seven Chances" — Metro-Goldwyn 
Strand. Cincinnati 

TIMES-STAR—* * * Buster Keaton'c 
*^lms are meant for hitrh-powered amusement 
not for critical analysis. The f-ozen -faced 
comedinn is out to create laughs and he 
succeeds. • * * 

"Silk Stocking Sal"— F. B. O. 
New Lyric, Minneapolis 

TRIBUNE—* * • A crook-drama, with 
Evelyn Brent in the featured role, is to be 
seen at the New Lyric theater this week 
The picture contains plenty of action and 
thrills, which are enlivened with much 
humor, and reveals Miss Brent in a hiphly 
emotional role, that of an underworld char 
acter. * * • 

"The Snob"— Metro-Gold. 
Family, Cincinnati 

POST — * * * The plav is delightfully true 
to life and causes the flappers in the audi 
ence to talk right out loud about the vil 
'ian just like their mothers did in the good 
old days of melodrama. * • * 

"Soft Shoes"— Pro. Dist. Corp. 
Cameo, San Francisco 

BULLETIN—* * * Is an interesting and 
at the same time a novel production. • • • 

"The Spaniard"— F. P.-L. 
Century, Baltimore 

SL'^N — * * * Corte7 has all sorts of pos- 
sibilities, but we don't think they are prop- 
erly aired in the current cinema. • * * 

Allen Cleveland 

NEWS—* * * In "The Spaniard" we 
found Ricardo Cortez the central figure in 

"The Thundering Herd"— F. P.-L. 
Stratford, Chicago 

NEWS—* * * Offhand we would say 
"The Thundering Herd" is fietter bistory. 
though not quite so good a story, as "The 
Covered Wac^on." * * * 

Strand, Milwaukee 

SENTINEL—* * * Is recommended to al' 
who love a good, old-fashioned and un- 
-ishamed melodrama, for they don't make 

them any better than this adventure story 

♦ # » 

WISCONSIN NEWS—* * * You will en 
ioy the production not only for its enter- 
taining qualities, but its historical value. 

"The Top of the World"— F. P.-L. 
Madison, Detroit 

NEWS—.* * * It has a well-defined plot 
T group of ^ clever players and scenes that 

^re hair-raising enough for any playgoer. * 

• * 

FREE PRESS—* * * There are several 
striking views of mountain and tropical 
scenery and a storm and flood scenes that 
will quicken the pulse of even the most 
blase theatergoer. • * * 

TIME.S— * * * Is the kind of entertain- 
ment that should appeal to every type of 
lU'lience. In it the Madison has a sure-fire 
■ittraction * * * 

"Women and Gold"— Gotham (S. R.) 
Fay's, Rochester 

HER.M.D — * * * There are a number of 
tensely dramatic moments, some stirring ad- 
ventures and several e-xciting hand-to-hand 
fights. * * ♦ 

"Zander the Great"— Metro-Gold. 
Criterion, Los Angeles 

EXPRES.S— * * * Director Hill has given 
the film a snappy tempo. It moves through 
without hesitation. A sandstorm is one of 
the high snots of the action. * * • 

RECORD—* * * The story itself was 
sheer unadulterated hokum. A slice of every 
tear-wringer and thriller of late years was 
thrown in the making, and the whole set off 
at different periods by comedy of amusing 
but unsubtle variety. * • • 



^^T^^ Pi 


Sunday, May 10, 1925 


Albany, N. Y. — Forty-Eighth Street Studio 
Corp., New York. Capital $10,000. In 
corporators. S. Cahen, D. Starr and N. Baff. 
Attorney, E. Petigor, 233 West 42nd Street. 
New York. 

Albany, N. Y.— Berak Films, Inc. ; Yonk- 
ers. Incorporators, W. Bennett, P. Cohen 
and D. Fleming. Attorney, M. L. Lesser 
266 Madison Avenue. 

Trenton, N. J. — Lee Operating Co., Pal- 
isades. Incorporators, M. Hammerstein, B 
Zelenko and D. Blum. Attorney, L. Fried 
man, New York City. 

Trenton, N. J. — West Side Amusement 
Newark. Capital $150,000. Incorporators 
H. Harrison, H. Coyne, J. Blum and M 
Broskie. Attorney, SL J. Reilly, Newark 

Dover, Del. — Motion Picture Interests 
Inc.; Wilmington. Capitol $10,000. At 
torney. Corporation Trust Company of Amcr 
ica. Inc. ; Dover. 

Austin, Tex. — Adams Theater Co., Pales 
tine. Capital $3,400. 

Boston — American Theater, Inc., Boston 
Capital $1,000. Incorporators, Alice J. 
Thatcher, Hamilton MacFadden and Grafton 
L. Wilson. 

Albany, N. Y. — Kraut Amusements, New 
York. Capital $10,000. Incorporators, M. 
Kraut and E. Taussig. Attorneys, A. L. 
Kraut, 305 Broadway, New York. 

Albany, N. Y. — Floday Operating Co. 
Brooklyn. Capital $10,C'00. Incorporators. 
E. McCarthy and W. Woods. Attorneys 
D. McNamara, Jr., Mechanics Bank Bldg.. 
New York. 

Albany, N. Y. — F. B. Rogers M. P. 
Corp., New York. Incorporators, H. Pap- 
rocki, H. Holland and F. Taylor. Attorney. 
T. J. Curran, 35 Nassau Street, New York. 

Madison, Wis. — Watertown Amusement 
Enterprises, Watertown. Capital $50,000 
Incoi tjorators, O. Baumann, D. Draginis and 
E. Weisner. 

Albany. N. Y. — Chatterboxes, Inc.; New 
York. Incorporators, R. Kraker, J. Welch 
and A. Holland. Attorney, A. J. Rubien 
9 East 41st Street, New York. 

Albany, N. Y. — ^Grisman Prod., New York 
Capital $5,000. Incorporators, A. Obstfeld 
C. Cross and R. Appelbaum. Attorney, H. 
R. Lowe, 1 Madison Ave., New York. 

Dover, Del.— H. P. Schmeck, Inc. ; Phila 
delphia. Capital $10 000. Attorney, Cor- 
poration Guarantee & Trust Co., Dover. 

Dover, Del. — First National Pictures of 
Japrn, Inc ; Capita! $5,000. Attorney, Cor- 
poration Trust Company of America, Dover. 

Albany, N. Y. — Wagstaff Amusement Co.. 
Troy. Capital $10,000. Attorney, J. Besch 
Jr., 100 State Street, Albany. 

Albany, N. Y. — Fiat Holding .Corp., New 
York. Incorporators, Monte London, 270 
Madison Ave., New York. 

Trenton, N. J. — Empire Productions, New- 
ark. Capital $125,000. Incorporators, C 
Meld, P. Deville and E. Murphy. Attorney 
Edward Murphy, Newark. 

Trenton. N. J. — Motor Parkway, Inc. ; 
Grantwocd. Capita! $10,000. Incorporators 
G. Siegrist, H. Post and L. Rosenhlum. At 
torneys, Lesser & Lesser, New York. 

Dover, Del. — Franklin Amusement Corp. 
Capital $150 000. Incorporators, L. Gent 
F. Murray and J. Harris. Attorney, Capital 
Trust Company of Delaware. 

Albany, N. Y.— Valo Distributors, 229 
Broadway, New York. Incorporators. W 
Krauts, E. Birmingham and A. Osborn. At 

Baltimore. Md.— Frostburg Opera House 
Inc.; Frostburg. 

Harrisburg, Pa.— Caoitol Theater Co. 
Hazelton. Capital $250,000. 

Albany, N. Y. — Dealcon Producing Co., 
New York. Incorporators, Diamond, A. Wer- 
ner and G. Werner. 

Short Subjects 

"Franz Schubert" — Jas. A. Fitz- 
patrick's Music Master Series 

Pleasing Number 
Type of production. .2 reel biography 
The latest of the Music Master 
Series made by James A. Fitzpatrick 
presents an interesting bit in the life 
of the great composer, Franz Schu- 
bert. The particular incident of the 
musician's life, which the offering 
contains, is that dealing with Schu- 
bert's lost love. He was in love with 
a beautiful girl named Sylvia and to 
her he dedicated his famous compo- 
sition, "Who Is Sylvia". He fol- 
lowed this with another "Sylvia" 
composition and asked his best friend 
to sing it to the girl. Schubert en- 
tered the study to see what effect his 
melody had upon the lady, only to 
find her in the arms of his friend. 
She was asked to choose between the 
two men but again Schubert was 
the loser. His song had won the 
girl but not for himself. The scenes 
are picturesque and nicely played and 
there is some effective pathos in the 
unhappiness of the great musician. 
Good number for your program. 

"The 'Wonder Book"— S. D. Wilson 

Fau' Color Work 
Tvpe of production....! reel colored 

"film. . 

S. D. Wilson presents a novelty 
called "The Wonder Book" consist- 
ing of pictures of various art objects 
to be found in the Metropolitan 
Museum and the Museum of Natural 
History. The pictures are colored by 
the Kelley process, a method that 
appears to insure beauty and strength 
of color but like many other proc- 
esses, the colors do not always re- 
main steady. H this could be over- 
come the Kelley color should be near 
perfect. The objects presented are 
several famous paintings from the 
Metropolitan Museum and from the 
Museum of Natural History various 
pieces of iridescent glass which lend 
themselves very beautifully to colors. 

"Alice Loses Out" 
M. J. Winkler "Alice" cartoon 
Comical Crazy Cat 
Type of production...! reel cartoon 
Youngsters will particularly enjoy 
these "Alice" comedies. The latest. 
"Alice Loses Out," will appeal to them 
both because of Alice and her cute 
tricks and her little pal, the crazy 
cat, who performs some amusing 
antics. The cat's operations in a 
beauty parlor where he changes his 
make-up to suit the occasion and 
especially posing as a manicurist of- 
fers some good laughs. This is a 
good little cartoon numlier that should 
fit appropriately on your program. 

"Papa's Darling"— Fox 
Screams and Laughs 
Tyi)c of production. .. .2 reel comedy 
Ever since Harold Lloyd made 
"Safety Last" the comedy-thrill has 
been the thing. The latest to be pat- 
terned after Lloyd's comedy is "Pa- 
pa's Darling," a fairly good laugh 

getter that rings in some thrills with 
a negro being chased about by a 
lion. The cornice of a building is 
the intrepid position of the pursued 
negro, w'no balances on narrow 
ledges, swings on threatening flag- 
poles and all but breaks his neck in 
his hurry to get out of the way of 
the lion. A youngster left in care of 
its nurse adds some still further thrills 
to the colored fellow's plight. "Papa's 
Darling" has some good laughs and 
some fair thrills and should fit your 
program in first-rate fashion.- 

"Ko-Ko Trains 'Em"— Fleischer-Red 

Splendid Cartoon 
Type of production. . . .2 reel cartoon 

Max Fleischer's well-known ink- 
well clown Ko-Ko, is as frivolous 
and amusing as ever in his latest 
comedy. "Ko-Ko Trains 'Em" shows 
the clown demonstrating the proper 
way to train animals for a circus. In 
particular he trains a young pup. Not 
a cartoon pup, either, but a real live 
fles'h-and-blood dog. The film ha.^ 
been developed in such a way that 
the cartoon drawing and the real dog 
seem actually to work together. It 
has been done before, of course, but 
it is novel and amusing, just the same 
An excellent short reel for any type 

"Looking for Sally"— Roach-Pathe 
Charley Chase Splendid 
Type of production. . . .! reel comedv 
Charley Chase does excellent work 
in this verv well-handled comedv 
The story tells of how a young gir' 
has been told a great deal about ? 
certain man her parents want her 
to marry but whom she hasn't seen 
for years. He in turn has been told 
all about her charms. He returns 
from Europe and by a series of mis- 
haos believes that "Sally" is some- 
one else entirely. However, he does 
see the^ real girl, but doesn't know 
she is "Sally" and, not knowing her 
name, spends many days searching 
for her on the streets, getting mixed 
up with a policeman and manv other 
funny happenings. Of course, he 
finds her in the end. Also finds that 
she is "Sally." 

Theater Changes 

Pleasant City, O — The Liberty has 
reverted back to its former owner, 
W. F. Troth. 

Cleveland — Morris Kaplan, who 
controls a chain of local houses, has 
taken over the Park National. 

Lima, O. — Al Ritzier has taken 

over the Majestic. 

Storm Lake, la.— Veenchotan Bros. 
have purchased the theater here. 

Lorenz, la. — C. E. L. See has pur- 
chased the local theater from Cook- 

Millersburg, O. — The Park has 
been sold by L. V. Stillwell and will 
be converted into a warehouse. 

Andover, O. — H. J. Walters has 
taken over the Pleasurette. He has 
re-named it the Opera House. 
Walters also operates the Andover. 

Rosiclaine, 111.— The Y. M. C. A. 
theater has reopened. 

Rapid City, S. D. — Changing hands 
twice in as many weeks, the Elks 
has been taken over by the Black 
Hills Amusement Co., which operates 
a chain of South Dakota and Wyo- 
ming houses. 

Hibbing, Minn. — The High School 
Auditorium has been taken over by 
Clinton-Myers of Duluth. 

Mitchell, S. D.^ — Licensing of the 
Corn Palace as a picture house brings 
competition into this city. 


Hon. Reed Smoot, Chairman Senate Com- 
mittee on Finance, writes us April 17th: 
"I sincerely wish your Bureau every possi- 
ble success in the futiu-e." 

urges all clubs concerning our work to 
"Avail yourselves of this fine opportunity 
to add va-iety to your programs." 

Rochester, 'N. Y., Kiwanis Club: "Col. 
Moore's picture splendid." 

Providence, R. I., Kiwanis Club : "Sincere 
appreciate Mr. Armstrong's lecture, and 
wishing you every success." 
This work is going on in your territory. 

Make arrangements now and secure local 

credit. Apply, 



1108 -16th STREET, N. W. 


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using Motion Pictures 

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and keep up-to-date with the 
new films and new equipment 

"1001 FILMS" 

booklet, listing nearly 3000 educational films 
given free with each subscription 

$1.50 per year - 5 South Wabash Ave., Chicago, III. 

Good photography plays no small part in 
making a picture popular. It has a definite 
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— does justice to the cinemato- 
grapher's skill. It carries all the 
quality of the negative through to 
the screen. 

And you know when the picture 
is printed on genuine Eastman 
Film — the identification ^^Eastman" 
and ^' Kodak" in black letters in 
the margin tells you. 





Associated Pic.iuics Coi [>oritioii 

o/a S I RE N 




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Virected. by PHIL KOSEN '^S 

All SawYer-Lubin productions under the supervision of ^M*- 

Adapted from the sti'ge play oP William Hurlburt^iHBJ 

?rckuc'tioh Manngw ' ■ BARNEY LUBIK 

fhatctraphta «y . * . . . ' .RUDOLPH BERaUlST„ V 
Jirl birectar. M.P, STAULCUP 

•= * 

la y^^'^^.y good. 


t^ n "l«m/iim«»<"" 




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money maker— always consistent- 

< Foreign RigJ^ r^-mtrt-l' by V 
Firrt Nauoi n .nc J 

383 Madiion wtbrk/ "^ 

3irAt national Picturei^ 

Memben / Motion Picture Producers «iu( Distributors of America Inc—VWIl Hays PniUUvX 



Vol. XXXII No. 58 

Sunday. June 7, 1925 

Price 25 Cents 


Pollard drown 



dJidistic is net enough'- each 

Unwersal picture is made 

with an e^yeJbrtheEMbitoii 

BoxOffice. UhaBwhyrihese 

men who an making 

^ Universalis 

are truly 












ihe Woman 
in the 
Death House 

Jim Warren waited for the summons 

that was to end his life. "Murderer," 

they called him and he did not 

deny the charge. 

Suddenly a woman, a mere slip of a girl, 
rushed into the gloom of that awful place. 
Tearful, heartbroken, she pleaded with him, 
begged him for one last favor. 

What had she, a gentlewoman raised in 
luxury, to ask of this outcast in his last hour? 

Was the extraordinary story she told the 
guard true? Was the prisoner far more to 
her than anyone had guessed? 

This is one of the supreme moments in 



By Max y\.arcin, with. H. B. Warner in the leading role 

The outstanding dramatic success of New York's current theatrical season. 
Now being produced as a great photoplay with LEWIS STONE in the leading 
role — directed by RUPERT JULIAN — under the personal supervision of 


For release by 


7Aff brAdstreet 



VoL XXXII No. 58 

Sunday, June 7, 1925 

Price 25 Cents 



Probably the most important 
— and interesting — meeting ever 
held by officials of the M. P. T. 
O. — the national exhibitor body 
— occurred during the past few 
days. The one vital point of the 
meeting was the assurance that 
harmony is to be the keystone of 
the new alliance between the par- 
ent organization and the Allied 
States — the men who bolted sev- 
eral years. 

The attitude of tlic group hc.ided 
l'\- Cole of Texas, Biechcle of Kan- 
sas, Ritter of Michigan and others, 
■\ith regard to the parent body, is 
imple — and direct: so long as poli- 
tirs are not played; so long as con- 
.--iructive work is done for the good 
"t exhibitors thev will plav with the 
-M. P. T. O. to the limit. If other 
moves develop — well, that will re- 
' main another story. 

As an instaticc of how the 
members of' the older organ- 
ization feci they gave menu- 
hers of the Allied group not 
only strong representation on 
all committees, but practically 
turned over to the Allied 
group control of the most im- 
portant of all committees — 

Interesting angle from Harry 
^V,^rner, in recently from the Coast. 
Says Harry: "We are lending every 
etTort to only one thing — making 
good pictures. We are concentrating 
i fully 95 per cent of all our eflforts on 
■this one job. We believe that there 
. is only one problem seriously facing 
this business: good pictures. Make 
them and you are set. Other prob- 
lems, other difficulties may appear. 
But if yoti have good pictures you 
cannot be seriously hurt." 

Yes, Harry Warner, you're 

right. Dead right. We have 

believed that for years. We 

have said it so often that it 

seems old, and stale, and trite. 

But it is, regardless of all 

Other problems, the one big one 

to be solved. Selling, first run 

conditions, and other matters 

are difficult; indeed annoying. 

But first and foremost comes 

the making of good pictures^ 

Little counts beside that. 

Get that sign out. i^nd keep it 

out: that your theater is the coolest 

( place in town. But make certain 

(.Continued on Page 2) 

The savage Polar Bear and the gentle Eskimo — they are enemies only 

because botli have felt the pangs of hunger unappeased. 

Watch for the Kleinschmidt picture. 220 W. 42nd St., N. Y. C— Advt. 

Lex Neal Starts "Go West" 
Hollywood — Lex Neal has just 
started direction of "Go West," star- 
ring Buster Keaton. Keaton wrote 
the story, Raymond Cannon, his 
scenarist, collaborating. 

Henley Preparing His Next 
Hollywood — "An Exchange of 
Wives" will be made by Hohart Hen- 
ley as his next. He is now doing 
preparatory work. 

"The Burglar Alarm" in Work 

Hollywood — Louis Milestone is di- 
recting Marie Prevost and Clyde 
Brooke in "The Burglar Alarm" for 

Buchowetzki Cutting "Graustark" 

Hollywood — Norma Talniadge's 
"Graustark" is being cut and assem- 
bled by Dimitri Buchowetzki. 

Carewe to Film "The Sea Woman" 
Hollywood — Edwin Carewe will 
make Williard Robertson's "The Sea 
Woman" for First National. 

"Sun Up" Finished 

Hollywood — Editing on "Sun Up" 
is near through. Edmund Goulding 

Sloman Making "Beautiful Cheats" 

Hollywood — Ed Sloman is direct- 
ing Laura La Plante in "Beautiful 

Schertzinger's Next 
Hollywood — Following completion 
of editing on "The Wheel," Victor 
Schertzinger will make "Thunder 
Mountain," based on the play, 
"How'dy Folks." 

Von Sternberg to Direct Murray 

Mae Murray leaves for Hollywood 
on Monday to start work in "The 
Masked Bride". It is reported Jo- 
seph Von Sternberg will direct. 

William Van Dyke Busy 

Hollywood — William Van Dyke is 
at work directing "Ranger of the Big 
Pines," with Kenneth Harlan, for 


Raymaker Making "The Love Hour" 

Hollywood — Herman Raymaker is 
now directing "The Love Hour," with 
.an all-star cast, for Warners. 

Cruze Working on Wood Story 

Hollywood — James Cruze is busy 
on his next picture. The story is by 
Walfer Wood. For Famous. 

Seiter Directing Denny 

Hollywood — William Seiter is di- 
recting Reginald Denny in "Where 
Was I?" 

Goulding Editing "Don't" 

Hollywood — Alf Goulding is edit- 
ing "Don't," a Metro-Goldwyn re- 
lease wTiich he directed. 

A Reissue Weekly 

New Company to State Right 315 
Selznick and Select Features in 

Groups of 52 
A new company known as the All- 
Right Films, Inc., has opened offices 
in the Godfrey Bldg. and will state 
right 315 Selznick and Select features, 
acquired from Universal which, it will 
be recalled, bought the Selznick assets 
it auction some months ago. 

The pictures will be sold in groups 
of 52 so that the buyers can maintain 
a release schedule of a feature a week. 
All of the old prints have been recall- 
ed and new ones will be made for 
American and Canadian distribution. 
A. J. Danziger will be general mana- 
ger of the company, which, it is re- 
ported, has already sold several ter- 

Cruze Picture Opens 

"Beggar on Horseback", James 
Cruze's latest for Famous, opened at 
the Criterion last night. 

Barrie Chooses Betty Bronson 

J. M. Barrie has selected Betty 
Bronson for the leading role in "A 
Kiss for Cinderella." 

"Commandments" in 9,980 Feet 
Famous will release "The Ten Com- 
mandments" in 9,980 ft. 

Russia Inquiring 

Joseph Aller of the Rothacker- 
Aller laboratories of Hollywood sails 
on the Aquitania on June 9 in ac- 
ceptance of an official invitation ex- 
tended to him by the director of the 
Gos Kino, an official Soviet Depart- 
ment which controls all motion pic- 
ture activities in Russia. 

The Rothacker laboratories have 
in mind some activities regarding 
that country. Aller will visit Lon- 
don, Paris and Berlin and in each 
citv will have submitted reports of 
technical _ experts who have been 
making investigations for several 
vears past. 

Bathing Suits 

When you come to the Golf 
Tournament Tuesday bring 
your bathing suit. For Briar- 
cliff Lodge has one of the fin- 
est pools in the East. And pres- 
ent indications are that you will 
need one. Perhaps to play in. 

For directions as to reaching 
Briarcliff Lodge see Page 137. 





Friday, June 5, 1925 

zfrBUisnm ■ 

Vol. XXXIINo. 58 Sunday, June 7,1925 Price 25 Cents 

Copyright 1925, Wid's Films and Film Folks, 
Inc. Published Daily except Saturday, at 
1650 Broadway, New York, N. Y., by 
Joseph Dannenberg, President and Editor; 
J W. Alicoate, Treasurer and Business Man- 
ager; Maurice D. Kann, Managing Editor; 
Donald M. Mersereau, Advertising Manager. 
Ralph Wilk, Traveling Representative. 
Entered as second-class matter May 21, 1918, 
at the post office at New York, N. Y., under 
the act of March 3, 1879. Terms (Postage 
free) United States, Outside of Greater New 
York, $10.00 one year; 6 months, $5.00; 3 
months, $3.00. Foreign $15.00. Subscribers 
should remit with order. Address all com- 
munications to THE FILM DAILY, 1650 
Broadway, New York, N. Y. Phone 
Circle 4736-4737-4738-4739. Cable A«idress ■ 
Filmday, New York. Hollywood, California 
— Harvey E. Gausman, 6411 Hollywood Blvd. 
'Phone, GrSnite 3980. London Representa- 
tive — Ernest W. Fredman. The Film Renter, 
53a Shaftesbury Ave., London, W. I. Paris 
Representative, La Cinematographie Fran- 
caise, 50 Rue de Bundy, Paris, France. 


(.Continued from Page 1) 
that it is. Otherwise burn that sign. 
It isn't going to be many years be- 
for the theater that has the right 
kind pf a cooling system is going 
to be spotted as the one place to kill 
these hours of terrific heat. But 
make sure your house is cool. Then 
advertise it to the limit. 

Blache Preparing Two Stories 

Hollywood — Herbert Blache is pre- 
paring two stories for Hoot Gibson. 
They are "Chip of the Flying U" and 
"The Calgary Stampede," for' Uni- 

Pollard Cutting His Latest 

Hollywood ■ — "California Straight 
Ahead," starring Reginald Denny, is 
in the cutting room, with Harry Pol- 
lard, its director, doing the editorial 

Gotham Prod, to Inter-Ocean 

Inter-Ocean has closed a contract 
for the foreign rights of 12 Gotham 
Prod, with the Lumas Film Corpo- 

Daylight Saving Defeated 

South Bend, Tnd. — Daylight saving 
was defeated at a recent vote. 

Pathe Projector 

To be Sold at $100— Develop- 
ments in the Raw Stock Market 

"The Wall Street Journal" said yes- 

"Pathe Exchange. Inc.. through a 
subsidiary, will bring out in the near 
future the Pathcx motion picture 
camera, which will be sold to the pub- 
lic for around $100. It will enable 
moving pictures to be made in the 

"There have also been important 
developments in the manufacture of 
raw film by the du Pont-Pathe Film 
Manufacturing Co., which will con- 
siderably increase volume in the near 
future. Palhc has a current asset 
ratio of approximately 10 to 1." 

Editorial Contents 


The Director, Editorial by Danny 3 

The Gyroscopic Camera and Its Future Proiluction Possibilities 5 

The Value of Studio Organization — S:^mposium 7 

The Feminine Mind in Picture Making, a Symposium 9 

"Dollar a Foot" — Making Non-Theatrical Productions 11 

King Vidor's Unique Idea 11 

The Importance of Able Directors to the Industry, by Louis B. Mayer 13 

Relieving Detail, by Irving G. Thalberg 13 

Supervision, by Harry Rapf 13 

Directors Co-operate with Hays Organization 13 

My Best Picture, Symposium by Directors 19 

Wanted — Laughs, by Jesse L. Lasky 19 

The German Viewpoint in Picture Making, by Fritz Lang 21 

Real "Motion" Pictures, by F. W. Murnau 21 

.'\merican Stars, by Svend Gade 23 

Directors and Directors, by Lau-a La Plante 23 

Difficulties Encountered in Making "Ben Hur," by Fred Niblo 23 

Lions — Never Again, by Edward Sedgwick 23 

Then and Now, by Edward Montagne. 23 

Changing Tears to Laughs, by Walter A. Futter 25 

Table Talk at the Screen Writers Guild 25 

Director Really an Actor, by Edw. Laemmle 25 

Boys and Westerns, by Clifif Smith 27 

Willinm C. de Mille's Observations 27 

The Financial Side, by F. R. Wilson 2? 

The Director and the Uplift Policy 27 

British Production .\ctivities, by Ernest W, Fredman . 29 

Motion Picture Directors Association Personnel 3] 

Standard Speeds ,. 

Tntcrnational Congress of Photography ^j 

Ted Wharton Plans Service Studios ,] 

Directors and Their Productions, 1918-1925 \t, 

Biog aphies of Important Directors gj 

Svengalis of the Studios 

New Styles in Comedy, by Sam Taylor , , , 

Again the Foreign Director Steps In 

The Three Inirredients, by Hobart Henley ],g 

Blazing the Way, by Fo.ster Goss ..\^........ 

A. S. of C. Membership 

The Fairbanks System 

Meet the Gag Man. by William Beaudine. !?! 

The Unit System of Production, by Jesse L. Lasky!...."'....'' ,,5 

Features Reviewed 

The Crimson Runner — Prod. Dist 

The Bandit's Baby— F. B. O '^' 

The Man Without a Conscience — Warner Bros. !■" 

The Little French Girl— Paramount 

Driisilla with a Million— F B. O - ' ' '^' 

T?,-,.ffles— Universal .'.."' '''•^ 

The Rainbow Trail— Fox ^^^ 

The D-rsert Flower— First National -'......'.'..!..!' '''^ 

'^hort Subjects ^^^ 

■ 144 

Ballance Goes to Atlanta 

On tlip eve nf hi-; denarttirc for hip 
new post as district manager of At- 
lanta. Harrv Ballance was cruost at a 
Innrbeon given at the N. Y. Athletic 
Club by S. R. Kent ?nd heads of the 
Paramount distribution department. 

Reopens with "Split" Policy 

Afontreal — The Gayetv theater, ? 
brr^e downtown house, has reopened 
ivith a new policy of pictures and 

Illinois Meeting Postponed 

Chir.Tgo — The pnnual meetine of 
the Illinois M. P. T. O. A. has been 
nostponcd for one month. 

Smaller Takes Over Another 

Rirhfiold Springs. N. Y — Bill 
Smnllcv h.T=; added to his chain. 
Sha Ill's O. H. 

Roads Commission Making a Picture 
Baltirnore, Md.— The Marvland 
Mate Roads Commission is snonsor- 
mg a nicture which shows the new 
direct hiehway route from New York 
to Florida. The picture will be 
shown later throughout the state 

Heads Sale on Memorial Coins 

Atlanta, Ga.— George R. Allison 
ot hox has been appointed caotain of 
n film division for the sale of Con- 
federate Memorial Coins 

Favorite Gets Western Series 
Detroit — Favorite Film Co will re- 
lease the Buffalo Bill, Jr. and the 
Buddy Roosevelt series. 

Crandall Installing Radio Station 

Washinplon— The Crandall Circuit 
IS equipping n radio hro'adfapting- 
station atop the Tivoli. • : 

Advertising Index 



Adam. Ferdinand H 135 

Asheville Motion Pictures Corp <6 



Bacon, Lloyd 

Barker, Reginald 

Bennet, Spencer 

Berger, Henri Diamant 

Bern, Paul 42 

Brenon, Herbert 6 

Browning, Tod 54 

Buchowetzki, Dimitri 6S 



Cabanne, William Christy '. . 

Capitol Prods 1 

Christianson, Benjamin 

Conway, Jack 

Darling, W. Scott 
Dierker, Hugh . . . 

Earle, Ferdinaiid 
Elvey, Maurice . . 







Olcott. Sidney 
Packard, Jay 

■ 8 

Urson, Frank 


Fitzmaurice, George 

Flynn, Emmett 

Ford, John ; 

Frariklin, Chester M 1 

Franklin, Sidney A 1 


Gade, Svend 

George, Burton ' 

Green, Alfred E 

Goulding, Alfred 1 

Goulding, Edmund 

Griffith, D. W 

Griffith, Edward Hallows 

Guiol, Fred L. 1 


Henley, Hobart 15 

Herrick, F. Herrick 116 

Hill, George 90 

Hines, Charles 100 

Howard, William K 34- ' 

Hunt, J. Roy 110 


Inter-Ocean Film Corp 134 

Iribe, Paul 60 


Kennedy, Lem , 108 

King, Henry 20 

L i 

Laemmle, Edward 102 

Lee, Rowland V ...■...•.' -Sfr 

Le Picard. Marcel 112 

Leonard, Robert Z , '. 94 

Levering, Joseph ;". 108 

Lloyds Film Storage :. .^ ...... .. 132 

Lord, Del 82 

Lubitsch, Ernst i 22 

Luporini, Ferdinand V., Inc. 136 


MoCutcheon, John L -, . . ; .;■ 64 

Meehan, J. Leo '.,.....,106 

Metro-Goldwyn 142 

Milligati, Carl G .".~139 

Montagne, Edward J. -.-.'■ 14 

Moomaw, Lewis H. 84 

Motion Picture Anparatus Co .'..'."128 

N " ■' 

Niblo, Fred .., 10 

Nicholson, Frank E 104 

Rebecca & Silton '...;.... . . n7 

Robertson, John S 12 

Ross, Nat 108 

Rothacker Film Mfg. Co .130 


Schertzinger, Victor B S8 

Seiter, William ^ ^. . 96 

Seitz, George B ., ".-^-ii 

Sensitized Film -. .-. . 133 

Sloman, Edward 100 

Smith, Jess 138 

Stanton, Richard 96 

Storm, Jerome , 74 

Strombcrg, Hunt 33 

Tavlor, Sam 26 

Tec -Art StuUios 140 

T.2rriss, Tom 44 

Tremont Film Labs .' .' 132 

Tuttle, Frank .• .-.- 98 


Wallace, C. R 70 

Wetb. Kenneth 98 

Webber, George ]12 

Wellman, W. 94 

W'harton. Theodore 52 

Wiljat, Irvin gj 

Worsloy. Wallace '. ; .-45 

' Wyckoff, Alyip .-, ,;, ///j > ,". ^;.. 110 

The Director 


The maker — or perhaps, the breaker. The one 
man in picture making around which everything 
evolves. Even the star. Even the story. His the 
opportunity. His the possibility. Of doing so 
much. Eor the general good of the industry. 

Much has been written about him. Much will 
be. Naturally. Probably no one individual has 
his responsibility. And often too little credit is 
given him for his efforts — or results. 

Only within the past decade — and in many 
production concerns only within the past few 
years, has much of the responsibility and care 
been lifted from his shoulders. Barring a few 
very large companies where there was a studio 
organization which spelled something besides the 
name was there any place where the director 
could secure any real help. He might call upon 
the producer and get something; he might call 
upon the star and get something. He might call 
upon almost any one and get something. But 
for all practical purposes it was his job to get 
the picture out. Usually as speedily as possible; 
usually as economically as possible, and usually 
he did. 


But of late years even small producers have 
realized the value of studio organization. And 
many of the annoyances, the problems, and wor- 
ries of the director have been lifted from his 
shoulder. He has not been heartbroken over 
trivial instances which heretofore have upset him 
and caused delays which were not only costly, 
but terrifically annoying. Many of these delays 
resulted in this or that director being termed 
"temperamental." The facts often disclosed he 
was just a human being annoyed almost beyond 
control, who, in an effort to keep harmony and 
working conditions right resorted to tearing his 
own hair. When instead he should have smashed 
some one derelict in their duty. 

These studio organizations are powerful assets 
to the right kind of directors. Even the great D. 
W. Griffith, facing the calm ease and controlled 
situations of the Famous Players' studio organ- 
ization melted. And briefly whispered that he 
wished he might have had such an organization 
back of him a long time ago. Everyone knows 
how the machine moves when it is well greased. 
A car well oiled will get most anywhere. A di- 
rector with a great organization back of him can 
do the same thing. 


Directors working at Metro-Goldwyn-Mayer 
studios marvel at the results accomplished. From 
prop room to scenario co-operation their wish 
becomes a fact. There is always someone about 
to help ; to co-operate with ; to discuss annoying 
matters with. In other words, no one is left 
alone. Except as to the actual direction. That 
is his job. No one interferes. Suggestions, nat- 
urally, even criticism. But the "shooting" is left 
to the director. As it should be. 

And so it is in other organizations. Fox, Uni- 
versal, indeed any plant which has for its job 

this one purpose. First National has within a 
year built in New York a studio organization 
which is said to function splendidly. And this is 
marvellous considering how long it takes to build 
a real studio organization. On the Coast the 
United Studio is the home of First National pic- 
tures, and for years the record of this studio has 
been established. And each of these organiza- 
tions — as well as others not mentioned — does 
much for the director. 

Some directors, oblivious to the changing 
times, have rebelled at aid coming from such or- 
ganizations. They have felt that they knew what 
they wanted and how to accomplisl\ it. Some of 
these are rather important. Some still stick to 
their individual organizations. Some accomplish 
fairly interesting results. But the average does 
not stand up particularly ; nor is it outstanding. 
Probably the greatest difficulty of producing 
in Hollywood is the lack of contact which the 
di^^ector has with vitally essential matters — such 
as new plays, the development of various arts ; 
music, new paintings ; all matters of real worth 
to any director. There should be a provision in 
all contracts with directors working on the Coast 
that they be compelled to visit New York at least 
once a year. The producer — where a director is 
under a long term contract — should be willing 
to meet at least a portion of the expense. Who- 
ever pays this is really incidental. The big point 
is that the director should have this contact. It 
is essential to a tremendous degree for his wel- 
fare ; for his improvement ; for his development. 
W^e know some directors who pose charmingly 
and let the world imagine they know it all ; that 
they have little to learn ; that they need no im- 
provement. And we also know the path that 
leads to destruction. 

There must be ; there will be, an improvement 
of a decided nature in picture making. King 
Vidor says he wants to make a sort of glorified 
news reel and travelogue with practically no 
story at all. Perhaps this is one of the answers 
to this many sided problem. Perhaps the inven- 
tion which George K. Sopor plans to release this 
Fall with stereoscopic results will aid ; perhaps 
the camera work as shown in The Last Laugh 
will lead the way to something worth while. 
Famous has one of these cameras at work in the 
Long Island studio. Perhaps radio may swing 
something into the studios to aid in the develop- 
ment to come. But certain it is that the director 
will find new ideas constantly developing to aid 
him in making pictures for tomorrow which will 
make those masterpieces of today but forgotten 


In an earnest effort to develop new directors 
several companies have stepped far from the 
beaten path. The result is as yet incomplete. It 
is too early to attempt to forecast what this re- 
sult will be. But the fact that they have started 
is a lot. New life, new blood, is just as essential 

(.Continued on Page 113) 

The Gyroscopic Camera and Future Production Possibilities 

When the UFA production of "The Last Laugh" ivas shoivn to technicians, directors 
and cameramen there was tremendous interest manifested, especially with reference to 
the camera work. Many could not understand how some of the shots were obtained. It 
was not until they learned that these effects xvere due to the use of the gyroscopic cam- 
era that the mystery was solved. The Gyroscopic camera is not, however, a German in- 
vention. It came from England. 

The gyroscopic camera, probably the most important invention 
of late years for the development of motion pictures. 

Although much had been heard of this invention it was not 
until the showing of The Last Laugh, made by UFA in Berlin, 
that Americans interested in production, were able to secure a 
glimpse of the results obtainable through this remarkable inven- 

Many notable directors were astounded at some of the results 
shown' in this production. Some were mystified and could not 
understand how certain results could be produced. They did 
not know that through this camera the players^ could be followed 
about from one location to the other ; through doors, and up and 
down steps without interference. Particularly interesting were 
the shots showing the old Porter under the influence of drink; 
with the room whirling about him, and finally coming back to 
him. Accompanying this article is a photograph showing how 
the camera was used in the UFA studios to secure some of this 

Working with the Gyroscopic Camera in the UFA Studios, Berlin. 

Famous Players have secured one of these cameras and used it with 
Bcbe Daniels in The Manicure Girl production at the Long Island studio. 
It will be interesting to note the result of the effort and compare this with 
the German production. J. Roy Hunt is the cameraman and Frank Tuttle 
the director for the Famous production. 

Without going into scientific details which account for the remarkable 
performance of this camera, it can best be explained as resembhng in 
principle the gyroscopic steering device used on ocean liners, and the 
gyroscopic stabilizer used on big airplanes to keep them on an even keel. 
The complete equipment is about as big as a Pathe camera, and because 
of the gyroscopic mechanism no tripod is used. The operator straps the 
camera over his shoulders. An electric motor dispenses with cranking, 
leaving the operator both hands free to focus and to point the camera 
on the business of the scene he is photographing. The electric current 
for the motor in the camera is supplied by a flexible cable which is paid 

out by an assistant, as required. Because of the gyroscope in the camera 
which offsets the movements of the man carrying it, it is possible for a 
cameraman to follow a player completely around a set without any re- 
arrangement of the lights, or a new set-up of the camera as is customary 
when a camera on a tripod is used. 


^^^^^^^^^^^E ^V 


^^^^^^^K^ JSf 'tiSrf^.^tfv 

Roy Hunt trails Bebe Daniels through Paramount's Long Island studio 
using a Gyroscopic Camera. 

In one sequence in The Manicure Girl Bebe Daniels, as apprentice in 
a beauty parlor, is supposed to walk from booth to booth in the beauty 
shop refreshing the linens and to stop for conversation with the attendant 
in every bootn. Using the regulation camera, over eighteen set-ups would 
have been required. With the gyroscopic camera, Roy Hunt the camera- 
man simply followed Bebe from one booth to another, inside and out, 
completing in about four minutes, the actual time it took to walk in and 
out of the booths, what would ordinarily have required a few hours to 
photograph because of the necessity for setting-up the camera for each 
shot, and re-arranging the lights. 

It is Frank Tuttle s opinion that a director without changing his pace 
can cut appreciable time from his budget by the employment of the gyro- 
scopic camera. Without racing, Tuttle completed The Manicure Girl 
three days before schedule. He attributes most of the time saved to the 
gyroscopic camera. 

Many directors agree with Tuttle that through the use of this invention 
that not only will much time be saved, but that in addition it will make 
possible the shooting of many natural locations without all the annoyance 
which prevents this at present. 

The First 

John S. Robertson, a director of distinction, commenting 
on the gyroscopic camera and the results obtained in The 
Last Laugh, said: "I have seen many moving pictures. 
But this is the first motion picture that was ever made." 






•will he the 

Christmas Release P 

In August 


The Street of Forgotten Men' 


Sunday, June 7, 1925 



The Value of Studio Organization 


I The director of a motion picture is 
ino more or less than an expert chef, 
a mixer of ingredients provided by 

This chef can take vegetables, meat, 
rice, salt, butter and other materials, 
and by mixing them together offer to 
the public a delightful concoction. 
He can make this offering, however, 
only so long as he stays by his job 
as a chef. As soon as he starts to 
assume the actual details of how the 
I)utter should be made or how the 
carrots should be grown, or where 
and how the cinnamon and salt should 
>c bought, he tics himself up with 
so much infinite detail as to make it 
impossible to give proper and artistic 
attention to his main job. 

This I think offers a direct answer 
to the question asked by Film Daily 
as to the relative value of studio or- 
ganization in providing a background 
for the work of a motion picture 

Neither I nor any other man could 
have singlehanded made "The Ten 

Commandments." It would have 
been impossible for me, for instance, 
to have brought the proper dramatic 
values out of this story had it been 
necessary to worry about whether 
the twenty-five hundred animals we 
had were properly fed, or whether 
the large contingents of Jewish 
people we had on location were se- 
curing their proper rations of proper- 
ly prepared kosher food. 

Experts were hired to do this sort 
of thing and when the results of their 
expert training were ready, the di- 
rector simply mixed them in with the 
contribution of a score of other de- 
partment heads. 

Making a motion picture is a mat- 
ter of so many different varied and 
often small things that it is physically 
impossible for one mind to carry them 
all. Making motion pictures must 
always be a departmentized process 
and the more efficiently this is ac- 
complished the more artistic the 
picture will be and the less it will 


The motion picture of the future 
— the motion picture that is to win 
new fans and fill new gigantic the- 
aters — will be the product of the 
most highly-developed studio organ- 
ization. And this organization will 
rely to a great degree on the helpful 
information supplied by a business 
organization in close touch with the 
pii)ilic and the box office. 

Opposed to this, I know, will be 
the fact of the success of so many 
"individual director" pictures. I 
an think of a dozen such successes 
myself, where the director wrote the 
story, adapted it, cast it, directed it. 
But how many of these men have 
been able to turn out such successes 
consistently? And it is only on con- 
sistently good product that this in- 
dustry can thrive. Public taste 
changes and the box office reflects 
this change. By consulting his busi- 
ness office, the director can keep 
abreast of these changes. When he 
crawls into a shell, he is lost. 

Witness on the other hand, the 
sure progress of the large ORGAN- 
IZED producing companies. Here 
even the most important director is 
a cog in a great machine that is really 
kept well-oiled for HIM. There is 
a point my director friends must not 
miss — the studio organization func- 
tions in the best interest of the di- 
rector himself. 

The fact of the matter is that even 
successes that are reputed "individ- 
ual-director" productions have had 
the quiet help of the business exec- 
utives. But this has not been shouted 
from the house tops by the director's 
press agent. The business executive 
didn't give a darn — was mainly in- 
terested in getting a good picture. 
And if the industry is to have good 
pictures, it must have perfect organi- 

zation in its producing ehd. It must 
have directors who can fit into that 
kind of organization. 

Look at the bright young men 
who are supplanting the veterans who 
were ruled too thoroughly by their 
individual ideas of picture-making. 
These young men are a distinct out- 
growth of the organization-system 
obtaining in the better studios, and- 
they are a distinct boost to the busi- 
ness. All because they will "listen." 
The exhibitor who has a good pro- 
duction thought can get it across to 
this new brains in the studio, because 
the new type director is wide open 
to ideas from his executives. The 
latter are in daily touch with the 
distribution department, which in 
turn is close to the exhibitor. Now, 
that's an invincible chain and is only 
possible though organization! 

Organization m.akes it possible for 
the producer to work with box of- 
fice figures at his elbow, and my ex- 
hibitor readers will agree with me 
that that is the proper way for a 
producer to work! The more we 
keep you fellows in mind, the more 
certain are WE to succeed — but all 
your suggestions mean nothing if we 
are at the mercy of old school "in- 
dividual directors". The fine pic- 
tures of the future will not be made 
by "individual directors" because 
there will be no such animal. But 
there will be finer directors than 
ever before. The "My Contract Calls 
For No Interference" kind will be 
as obsolete as horse cars. 

In summing up, I will say that 
I don't think I have to make out 
a case for organization. The future 
will make that out for me. And the 
motion picture producer of the fu- 
ture will function a good deal like 
the stage producer. The latter uses 
his knowledge of the public taste to 
find a vehicle that he believes the 

public will "buy" at the box ofifice. 
He uses his experience to find a good 
writer, if it is an adaptation. Then 
he assigns the work of production 
to some able director. They cast the 
production together. At no point of 
the game is the proposition solely 
in the hands of the director. The 
producer always has a distinct func- 
tion, which is to co-ordinate the va- 
rious factors here described. He is 
an ORGANIZER. So is the pro- 
ducer of motion pictures — if he is 
to endure — and all anti-organization 
influences about him must pass out 
of the picture. 


With very few exceptions the best 
pictures are produced when the stud- 
io organization is in harmony with 
the director. Warner Brothers have 
proven this. No matter who the 
director may be, the task of making 
a good picture is a big one, as the 
director at the helm is really living 
the life of his complete cast and 
if he has the cooperation of a studio 
organization, he can devote the ma- 
jority of his time to the moulding of 
his production. Every director that 
produced for us has worked along 
these lines and we have always found 
them willing to cooperate in every 


Organization is responsible for the 
success of motion pictures exactly as 
machinery is responsible for the 
successful running of a ship. 

No captain " could pilot a ship 
alone, and to make successful pictures 
the director must have a complete 
organization in back of him. The 
greatest generals, in war, finance and 
industry, never tried to do anything 
single-handed; why should it be as- 
sumed that the motion picture indus- 
try is different in fundamental prin- 
ciples from those of any highly 
technical business? 

Our whole organization, for in- 
stance, is devoted to one thing: 
helping the director make a good 
picture. We do this by working with 
him on the selection of his stories, 
and seeing to it that the story has 
the proper requisites before actual 
production commences. This is 
where our box office knowledge is 
valuable, for where he has made, or is 
making, one picture, we have made 
dozens and know the elements that 
make for popularity. 

In casting, we have studied the 
qualities and values of our players, 
and we thus know how a cast should 
be balanced to get the maximum 
from it; in all the details of produc- 
tion our judgments are based from 
the experience derived from handling 
hundreds of similar incidents, and 
the directors realize the value of this, 
for we are really sharing their bur- 
dens to help them. 

Of course, we make mistakes. 
Everyone does, for the human race 
is still fallible, but in our organiza- 

tion the responsibility is so divided 
that errors as well as benefits, are 

Someone must stand apart from 
the director to get a separate view- 
point on his work and to see it with 
unprejudiced eyes; he cannot do it, 
because it is his own and because he 
is bound up with it. We have com- 
petent executives to do this, whose 
wide knowledge of production allows 
tliem to advise and counsel our di- 

To sum up, we expect our direc- 
tors to devote all their artistry to 
their pictures, and to leave to others 
in our organization the worries of 
the details, which by virtue of their 
experience, they are more competent 
to deal with. 


The benefit of organization varies 
with the situation in which you're 
placed. I can well remember the 
time when I felt as a director and as 
a scenario writer the irksomeness of 
studio control and the conformity to 
certain regulations which were made 
incumbent upon every director and 
every company. 

You will hear these objections to 
organizations from every individual 
genius. But place one of these men 
in charge of a studio and his view- 
point changes instantly and abso- 

My idea is to give as wide a lati- 
tude for the expression of individual 
genius, of individual initiative and 
enterprise as possible without estab- 
lishing precedents which overthrow 
all discipline and without creating 
jealousies of hard feelings. The peo- 
ple in the production part of the 
moving picture business are undoubt- 
edly the most sensitive people in the 
world. It is impossible to handle 
them as you would the members of a 
factory, the members of an army or 
the members of a school. Genius 
conforms to no rules and frequently 
has the utmost difficulty in submitting 
to any kind of authority. But such 
is the nature of the artistic side of 
the moving picture business, and 
genius is the one commodity which 
we must have in moving pictures. 
Therefore it is a coinmodity which 
has to be reckoned with in the studio 
organization above everything else. 

A studio plan which isn't elastic 
enough to withstand the exceptions 
which geniuses, near-geniuses, pseudo- 
geniuses and just plain actors, di- 
rectors and scenario writers bring 
upon it every day, is certain to go 
on the rocks. 

Nevertheless, that doesn't imply 
that there shouldn't be a well regulat- 
ed and carefully managed studio or- 
ganization under which every unit in 
the studio should work. Without 
such a plan Universal City would be 
a mad house. Frequently it has 
looked like that and it probably will 
in the future, but after the eruptions, 
w;e always come down to first prin- 
ciples again. 















Sunday, June 7, 19251 


''The Humming' Bird'' 
''Monsieur Beaucaire'' 

In Production 

"Not So Long Ago' ' 

III Preparation 

"The Best People'' 


The Feminine Mind in Picture Making 

Sunday, June 7, 1925 


The importance of the woman's touch in picture making: an all absorbing topic. 
Among those who responded to requests for this information were Mary Pickford, who 
needs no introduction; Anita Loos, regarded as one of the finest script builders and title 
writers in the business; Jane Murfin, whose productions with "Strongheart" placed her 
definitely in an important place; Marion Fairfax, another important scenarioist and ex- 
pert in building productions; Clara Beranger, long in an important post with Famous 
Players; Josephine Lovett Robertson, wife of John Robertson, the director, who works 
with him on all his scripts; Eve Unsell, another gifted scenarioist; Leah Baird, who has 
been making her own productions for some time, and June Mathis, one of the most bril- 
liant women in the industry. 


Woman's mind has had a marked 
ifluence on motion pictures, and 
icture making, just as it has had 
n other lines of artistic endeavor. 

In addition to the splendid women 
rtists of the screen, those whose 
r.'nds have given us some of the 
rcatest characterizations, there are 
he women wrili;rs who have written 
ome of the finest screen stories 

Personally, I uclieve thaT a man 
^ill surely "write himself" into his 
lories. Perhaps that is the reason 
hat practically all of my outstanding 
)icturcs have been written by women 
-because they were better abi^ to 
ut into the story the qualities thsi I 

Grace Miller V.'liite, Frances Hodg- 
son Burnett, Kate Douglas Wiggms, 
Eleanor Gates and Eleanor Porter 
:ontributed some of my best stories. 
One outstanding exception to this 
ule was Edward J. Locke, who wrote 
Stella Marris. 

I feel that I owe gratitude to the 
women whose minds have done much 
to advance the industry. And we 
should not forget, too, the wives and 
mothers of the directors, artists and 
producers. The influence their minds 
have had on the industry will never 
be known. 


Woman's mind in picture making! 
I wonder if there is such a thing as 
the feminine mind, strictly speaking. 
Coleridge once said "The truth is, a 
great mind must be androgynous." 
(I hope you have to look it up too — 
I had). The mind which is androgy- 
nous is sexless, or rather, is a mix- 
ture of the qualities of both sexes. 
This is the mind picture making or 
any creative work needs. There are 
many women in the industry, but 
comparatively few have any hand in 
the actual translation of the story 
onto the screen, which is a pity. 
Neither sex should operate in the 
field of direction exclusively. This 
business is not a one-mind proposi- 
tion, but the mental qualities of both 
men and women are absolutely es- 
sential to it. 


Tliere has always been a tendency 
on the part of men of brains to look 
with contempt on women's work in 
the arts. This tendency has been 

partly overshadowed by the enthus- 
iasm with which the general public 
has taken to women artists, but the 
tendency is there just the same, and, 
as it is only through men of brains 
that a woman can achieve enduring 
success, it might be well to investi- 
gate whether it has a legitimate foun- 

Every modern genius from Vol- 
taire on has had his fling at woman 
and a woman's brain. And yet I 
think that no genius ever lived who 
did not grant to woman one or two 
attributes that a man can never kno^y. 
This is only natural, as a woman is 
one step nearer to the general scheme 
of nature than man, and she views 
things from a narrower and closer 

The French have a word, "intime", 
which means more than its English 
translation, in that it is applied as 
s technical term to the arts. It is to 
the field of the "intimate" that a 
woman should limit herself; to the 
quick flashes of human nature that 
her feminine perception can catch and 
record so freshly. 

In the photoplay art this field holds 
more promise than any other at pres- 
ent and it will for a long time to 
come. Lurid melodrama and the 
nadded multiple reel feature have 
been overdone. The public is tiring 
too of the filmizations of worn out 
dramas that were written years ago 
to please our grandparents. Audi- 
ences are taking very, very kindly to 
the simple story well told: and by 
"simple" I do not mean to suggest 
the need of a blatant moral. 

To women belong all the ne.gative 
attributes and thev are by no rneans 
to be despised. Passion is positive; 
she can neither handle it with mastery 
nor paint a clear picture of it. Sen- 
timent is negative, and no man can 
•surpass her in its treatment. Intel- 
lect is positive; it is not her field 
Intuition is negative and it is the 
exclusive property of her sex. Idea 
is positive, aspect negative. And so 

To be a perfect success in the field 
of art, and to win the resnect of men 
workers in the same field, a wom^n 
must keep to her womanhood. She 
must work with subiccts that she 
knows and she must infuse as much 
feminine charm into them as it is 
her good fortune to possess. 

A woman's point of view ought to 
put a fine and beautiful aspect on 
any subject. Woman's brain will 
never equal man's. Heaven forbid 
that it should, else we would have 
nothing left to look up to in them. 
But if a woman will use her natural 
powers naturally she can do fine and 
enduring work. The photoplay needs 
her mightily at present. 


Any mind — masculine, feminine or 
neuter — is so very welcome in pic- 
tures that the gender seems of sec- 
ondary importance. 

I think the alleged "feminine touch" 
is largely a misnomer. Much of the 
crudest bloodiest melo-drama that 
has passed across my editorial desk 
has been written bv women and some 
of the sobbiest "sob-sister" material 
has emanated from men. As a mat- 
ter of fact I know only one wornan 
scenarist who habitually specializes 
on the "woman's point of view" and 
her work is not greatly in demand. 
On the contrary, I know three or 
four women whose writing is direct, 
honest, humorous, without a trace 
of the "sob-sister" taint, and they 
stand near the top of this overcrowded 

Personally, T think that writing is 
one g?me in which being a woman is 
far from being a handicap and as 
pictures are the universal language of 
mankind today, and over half of man- 
kind is "womankind," I think wo- 
man's point of view is not only valu- 
able in pictures, but necessary. 

It will probably be admitted that 
women know more about women than 
do men, and our pictures are largely 
about woman — her home, her strug- 
gles, lier love as sweetheart, wife or 
mother. And our audiences are 
pbout 75 per cent, women. 

As for woman's insieht into a man's 
problems, the struggle of the hero 
toward success in the field of busi- 
ness, love, adventure or ambition, 
she mav not under'stand the strictly 
masculine phases of life of a man — 
but she very often understands the 
man. For cenerations she has helped 
develop and tr?in the minds of men, 
as well as taken care of their bodies. 
Moreover, men habitually confide in 
women when in need either of encour- 
aeement or comfort. Women see 
men at their most emotional, most 
self-revealing moments. 

For countless ages woman's very 
existence — certainly her safety and 
comfort — hinged upon her ability to 
please or influence men. Naturally, 
she has almost unconsciously made 
an intensive study of them. There- 
fore, if she is a writer at all, she 
should not only be able to write wUh 
insight and sympathetic understand- 
ing about women, '. ut at least the 
authority of a "trained observer" 
abf'Ut men. 

These appear to me to be fairly 
good reasons for using whatever we 
can find of feminine insight and 
understanding in creating or editing 
our pictures. 


There has been much discussion 
of woman's place in the making of 
pictures, and much questioning as 
to why the majority of successful 
scenario writers have been women. 
It seems to me that the answer is 

Most of the directors are men, 
but it takes two people to get a 
story into shape before the director 
begins to work on it; and what is 
more logical than for the other ele- 
ment of the creative work to be 
supplied by a woman? With a woman 
as writer and a man as director, you 
have the ideal combination of fem- 
inine and masculine psychology com- 
bining to cover the complete psychol- 
ogy of the story that is to be pic- 

There has never been a really fine 
picture directed by a woman; and 
the reason for this, I think, is that 
women haven't the physical endur- 
ance necessary to stand behind the 
camera for the length of a shooting 
day. Aside from the mental stress 
of directing a picture, it is hard physi- 
cal work and requires generalship 
that is more natural to a man than 
to a woman. 

Wherever it is a matter of mere 
creation or brain work, a woman can 
take her place as readily as a man. 
Positions in the research department, 
in the wardrobe department, in the 
editorial department and in the vari- 
ous departments that feed the mak- 
ing of pictures are filled by women 
and men, which is as it should be. 
In a word, I believe that the only 
position in pictures that a woman 
cannot adequately fill is the position 
of director. 

(Continued on Page ll3) 







SudHpV Tiino 7 imii 



Sunday, June 7, 1925 





Dollar a Foot 

By One of the Best of Them 

Whenever Danny mentions the 
:ict that So-and-So, (naming some 
■ig gun in the film world), is all 
lepped up on the question of "how 
nuch should we spend on feature 
iroductions?" it gives me a queer 
ensation somewhere between ad- 
iiiration and envy, because with me 
he question always is, "how much 
lave I to spend?" Ever to be able 
o squander as much as a production 
alls for would seem to me hke own- 
iig Aladdin's lamp. Universal City 
nd the Lasky lot on Vine Street in 
lollywood, for when I spend over a 
lollar a foot in making finished 
roduct up to a couple of thousand 
ect, I may as well tell the butcher 
nd the baker that I've shot the 

I'm in the peep-show end of the 
)usiness, which is to say that I'm 
)ne of those non-theatrical guys who 
ise the camera to tell the camera to 
ell the housewives how salmon is 
anned, how the cute little silkworm 
;pins its lovely cocoon, how they put 
ic hole in macaroni and other well- 
nown Christian-Endeavors. But 
)nce in awhile I meet up with a client 
vho'll let me put his message across 
n story form; and then I bust loose 
md pretend I'm Frank Lloyd, or 
im Cruze or Irvin Willat — within the 
lollar-a-foot limit. 

An $800 Negative 

A few months ago I made a two- 
eeler of this description for a big 
lealth organization. It had a cast 
f about 30. including extras, seven 
milt interior sets and a lot of valu- 
ible medical props. The story called 
or an auto smashup and a number 
•)i busy street locations. It was made 
n a shooting-time of five days and 
he production cost, including nega- 
ive raw stock, was approximately 

I Had not quite finished putting that 
Dicture into the box when a single- 
reeler of the story type was lined 
jp for a Community Chest campaign, 
ind I went immediately to work on 
that. This little rascal called for 
another seven sets, and a cast of 
'-'nut 15. The story was pretty easy- 
iiig, but it involved some tricky 

for an instant that the average pro- 
grani subject could be made for a 
dollar a foot or even two dollars a 
foot; but I do mean that there are 
ways of dodging the topheayy costs 
of production in most organizations. 

In this non-theatrical field of ours 
—which has it all over modern den- 
tistry when it comes to a hand-to- 
mouth existence — we have to give the 
effect of fine theatrical stuff for next 
to no expense. And I'm not kicking 
about what my clients are willing to 
pay, either, for until there i? some 
sort of organized distribution for non- 
theatrical films, these films are not 
worth high prices. But the little we 
get obliges us to cut corners in way.' 
that the big producers never have to 
consider. We little fellows know a 
lot about getting a $5 value out of 
one solitary buck because it's the 
only way we've been able to keep 
our heads above water. 
Handy Andy 

My experience, which is typical in 
this branch of the movie route, has 
taught me to crank a camera when 
necessary, run a projector, develop 
tests, shoot stills, act when we can't 
afford otherwise to fill up the cast, 
design and make sets and costumes, 
trim the lamps, work the spot, do 
animation and hand-letter and decor- 
ate titles. I hand-lettered 37 title- 
cards only day before yesterday. I 
actually have done everything from 
writing the original story and 'script, 
to assembling, editing and patching 
the first print. The only thing I 
won't do is to learn to play a fiddle 
to make my leading lady emote. And 
don't get me wrong. I'm not boast- 
ing about versatility for I'd rather 
turn these jobs over to specialists. 
I'm merely saying that in our end 
of the game we have to save pennies 
till its hurts. 

I couldn't have made that two- 
reeler for $800 or the other for $600 
if I had to work in a regular studio 
in New York or Los Angeles. I 
began by going to a studio away off 
in New England where I could get 
stage and props for about $200 a 
week, lights for about $40 for the 
entire shooting period, and pretty good 
troupers from neighboring stock com- 

,iuff wherein the hero fell off a high panics for a top salary of $60. Ex 

roof to his death. By re-dressing 
some of the standing sets from the 
first production, this subject cost me 
$600, and the shooting-time was three 
days . All of which would mean 
nothing if the pictue didn't check up 
in the box-office. This particular 
one-reeler w-as the backbone of the 
Community Chest campaign _ for 
which it w^as made, was shown simul- 
taneously in five theaters for a solid 
week, won contributions a long way 
over the quota, and is in request for 
use in other cities in campaigns to 
come. Where the promise is per- 
formed is a slogan that should not 
be confined to a chain of barber 

Ways of Dodging Costs 
These cost figures are a little 
startling when they are compared 
with those of even an ordinary theat- 
rical program picture. I do not mean 

tras got $2 per diem. A couple of 
chartered automobiles served all lo- 
cation requirements. And here's the 
whole swindle-sheet for that well- 
known He-who-reads-while-he-runs : 
The Health Two-reeler 

Cast $318.00 

Crew 85.00 

Raw stock 120.00 

Props 12.90 

Still plates 8.00 

Locations and lunches 79.70 

Props 12.90 

Studio 150.00 

Paper and paint 9.80 

Allied Charities Single-reeler 

Cast $208.00 

Crew 42.50 

Juice 17.05 

Stock 60.00 

Stills 8.00 

Locations 86.40 

Props 15.70 

Studio 100.00 

Paper and paint 25.10 

.Animation 24.00 


The greatest help came in having 
folks with me who played the game. 
I refer not only to my assistant who 
not so long ago was one of the best- 
liked assistants in Hollywood, well- 
known to Doug and Mary, among 
others, or to my devoted cameraman 
who had done second-camera, over- 
seas, on "The Cabinet of Dr. Cali- 
gari", but to the players themselves 
who, understanding the handicaps, 
were as ready to build and dress the 
sets as to act. Also to the fine old 
studio manager who persuaded the 
whole neighborhood to lend me its 
facilities. My strongest recollection 
of this grand old man is his standing 
guard at the studio door to stall off 
the mother of a hungry nursing baby 
that I needed on the set for one more 

Team Work 

The real explanation, therefore, is 
team work. We had the sets all up 
in advance of shooting. We shot on 
a schedule that took account of sun- 
light and the hours freeing the kids 
we needed from school. We used 
nested sets, and we did our pointing 
and papering at nights thai the sas 
would be ready for shooting m thi. 
morning. We did profoundly wise 
things like buying lunches for the 
people to keep the company together 
for schedule — and we bought them 
meals to keep them fit and happy. 
Even when our plans flopped, we 
managed to save the pieces. I am 
thinking now of the dinner scene we 
had to shoot one day . My assistant 
schemed it out by having it occur at 
lunch time. A caterer served a 
real meal, which gave us lunch for 
the company and complete props, 
silver, linen and so forth, for dress- 
ing the set. The only flaw was that 
the day happened to be Friday and 
many in the company were of a 
religious persuasion that required 
them to eat something other than the 
meat that was provided. Only mo- 
mentarily daunted, my assistant had 
the meat made up in sandwiches for 
the next day. 

Despite the fact that regular, pro- 
fessional production of these same 
pictures would cost much more, it 
was this practical question of real 
production cost that aroused Danny's 
interest the other day when I joined 
him in dodging automobiles on 42nd 
Street, and that led him to ask me 
to set this story down. It was in- 
teresting to him and it may be to 
you; but to me it has sort of lost its 
novelty. It's an everyday thing now. 
I spoke of it to Danny merely by 
way of illustrating the fact that if 
Jesse Lasky, Carl Laemmle, Sam 
Goldwyn and The Warners are sin- 
cere in seeking new directors who 
will economize and yet produce re- 
sults, they will not go far wrong in 
looking into the non-theatrical field. 
I can say this without being sus- 
pected of an ulterior motive because 
this screed is anonymous to every- 
body but Danny. 

Vidor's Unique Idea 

Will Make a Sort of Glorified News 

Reel and Travelogue With No 

Story at All — Believes a New 

Technique Will Be Evolved 

King Vidor, Metro-Cioldwyn, has a 
real idea. He says: 

I have every faith that the screen 
will come into its own, but not until 
an absolutely distinctive motion pic- 
ture technique is evolved. However, 
we are coming closer to the day 
when there will be screen stories 
told by an individual screen tech- 
nique that could not be told on the 
stage in play form or in a book. 
The motion picture is a distinct art 
form, and should create its own 
stories out of itself. 

Personally, one of these days I 
am going to do a picture that has 
absolutely no story at all, a sort of 
glorified news weekly and travelogue 
in one. You've been to a motion 
picture theater at times when it was 
not the feature ^film that stood out 
in the program or entertained you 
most, but a reel or some particular 
news event or a scenic, perhaps, that 
gripped you as much as any feature 
film you ever saw. 

I think a motion picture technique 
can and will be evolved that will do 
away with conventional screen story- 
telling. Much experimenting re- 
mains to be done before anything of 
real definite value is accomplished. 

The most important things to 
bear in mind are that pictures, no 
matter how radical their technique, 
must first of all be entertaining. I 
have no patience with the theory 
that art, to be art, must be unin- 
telligible to nine-tenths of the pub- 
lic. Art doesn't consist in being 
simply tiresome to everyone else. 
We're in danger of a lot of that at 
this experimental stage in pictures. 
For one thing, you can't do with- 
out actors, and in their place use 
puppets that you can pull the strings 
of. Lord knows there are plenty of 
puppets in pictures today, but they 
won't carry pictures far. We're just 
as dependent on good actors as pup- 
pets are on the man who manipulates 
the strings. 

Make Backgrounds Tell the Story 
More and more, however, the back- 
ground of a picture will be relied 
upon to get over its idea, its emotion- 
al appeal. I think "Wild Oranges", 
one of my own pictures that I like 
best, was the first photoplay to at- 
tempt dealing with the background 
in such a way that it created the 
mood of the story, and carried the 
human element along with it. 

In "Proud Flesh" I used this 
treatment for a love scene. When I 
set about preparing this sequence, it 
seemed to me that every conceivable 
way to act a love scene had already 
been done. So instead of picturing 
the conventional passionate embraces, 
I let the background create the mood 
and put the scene over. The result 
was, when we showed the picture 
at the studio in its editing stage, that 
particular sequence caused more com- 
ment than nearly anything else in the 

• (.Continued on Page 129) 
































Starring Richard Barthelmess 



All Adaptations of 

John S. Robertson Productions 




Sunday, June 7. 1925 



Cooperate With Hays 

The director, the man who actu- 
ally makes the picture, is the one 
who correlates and expresses to pic- 
ture patrons the ideas of the author, 
scenario editor, continuity writer, art 
director and the producer. His is 
usually the last word the final effort. 
By what he does is the institution 
of motion pictures judged. By the 
pictures he makes do men and 
women decide whether the movies 
ought to be patronized and encour- 
aged or suppressed entirely. His re- 
sponsibility is a three-way one—to 
the art he represents, to the public, 
and to his employers. That this re- 
sponsibility is being appreciated and 
assumed is demonstrated by the co- 
operation between the Directors As- 
sociation in Hollywood and Will 
Hays. The meeting with them re- 
cently was a frank, full discussion 
of the problems that affect the con- 
duct of the industry, and resulted 
in the appointment of a committee 
to cooperate with Mr. Hays in 
achieving the complete purposes of 
his organization. This committee con- 
sists of three well known directors, 
Reginald Barker, John Ford and 
Edward Laemmle. 

Mr. Hays told the directors they 
are "the keymen of ' the industry", 
related to them what his contact with 
the public indicates is and is not 
satisfactory in pictures, and gave 
them one guiding rule— "We must 
not otiend common decency". 

The committee of directors ap- 
pointed at that time has been con- 
tinuing the work begun there, main- 
taining close contact with Fred W. 
Beetson, the Hays representative on 
the Coast, who recently addressed 
tlie entire membership on "The Di- 
rector's Responsibility to the Motion 
Picture Industry, Particularly on 
Location". Beetson told them that 
their position while on location is 
that of ambassadors from the indus- 
try, responsible for creditable con- 
duct on the part of all employees 
engaged in the work; that when they 
quit a location they should make 
certain that everything is left ex- 
actly as they fovind it, so that the 
one from whom they may have rented 
property and the community where 
they have been working will have 
nothing but praise for them and 
their associates. It was agreed that 
when working on public or govern- 
ment lands every precaution will be 
taken to prevent damage to public 
property, and that sufficient deputies 
will be charged with the responsi- 
bility of making certain that forest 
fires cannot occur. 

Thejmportance of^Able Directors to 
, the Industry 

By LOUIS B. MAYER, Metro-Goldwyn-Mayer 

screen successes are almost entirely 
due to directorial abihty. 

The direct point of contact between 
pictures and picture-goers is human 
interest and only a keen observer of 
the little things of life is able to 
capitalize /on this; psychology. A 
picture that is altogether human, no 
matter what the subject, is surer to 
be a box office attraction than is a 
film altogether artistic. 

Human Interest Necessary 

Human interest is the one element 
that lifts a picture out of what we 
term a "class film" and makes 
it appealing to the masses. 

This is borne out by the history of 
the box office. Any exhibitor will 
tell you that a really good picture 
packs a house and they will also tell 
you that each day sees more in- 
tellectually superior humans convert- 
ed to the institution of motion pic- 

The successful director is not the 
man who turns out a great produc- 
tion once in a while but the director 
who consistently makes good pictures 
that may not reach the greatness of 
one particular film and then lapse to 
productions which range from poor 
to mediocre. 

It is hard to determine just which 
is the most important person in the 

Never before in the history of 
motion pictures has the director 
meant so much to the finished 
product. While it is true that film 
fans are not as interested in direct- 
ors as they are interested in players, 
it must be conceded that the exhib- 
itor is vitally interested in the di- 
rector and often gauges the film by 
the reputation of the man who made 
it. Such directors as Erich von 
Stroheim, Victor Seastrom, Rex In- 
gram, Fred Niblo, King Vidor, Mar- 
shall Neilan, Hobart Henley, Frank 
Borzage, Reginald Barker, Tod 
Browning, Rupert Hughes and 
Monta Bell are towers of strength 
to the industry. 

Many directors specialize in cer- 
tain types of dramas and the general 
impression prevails that a director 
should not stray away from that 
certain class of production. Person- 
ally I do not believe that any di- 
rector should be confined to any one 

Must Combine Commercial and 
Artistic Appeal 

The secret of the great director's 
success is not so much that he has 
knowledge of a certain type of drama 
but that he knows the secret of hu- 
man psychology. He has learned to 
combine the commercial appeal with 

suming details of production, and he 
is left free to direct his picture. He 
has just one thing to do, instead of 
many — to infuse all his artistry and 
ability into making a good picture. 

Each new development that ad- 
vances the art of the motion picture 
increases the complexities of produc- 
tion and multiplies its details. Al- 
most daily now new problems arise 
that only experts can pass upon, and 
this is where the producing organiza- 
tion functions by distributing the bur- 
den on many shoulders, employing 
many minds to concentrate on a com- 
mon result, and affords the director 
the greatest opportunity for self-ex- 
pression that he has ever had. 

The reason the opportunity exists 
is because the modern picture is re- 
solving itself less into a matter of 
plot and story than a matter of treat- 
ment and technic. Some of our big- 
gest successes have depended upon 
characterizations, individual touches, 
clever bits of business and what 
might be called the "style" of the 
directors, for directors have styles 
just as writers and painters do. 

No director who is harassed by 
having to decide continual produc- 
tion problems can give everything he 
has to the creation of finely shaded 
characterizations, or to the devising 
of business that will help his picture 
to be distinctive. He must, and 
should, be relieved of everything ex- 
cept the actual creative labor of mak- 
ing his picture. 

The Metro-Goldwyn Production Chiefs. Left to right — Harry Rapf, 
Louis B. Mayer and Irving Thalberg. 

4 Directors Working for A. E. 

Four directors arc at work in East- 
ern studios for Associated Exhibitors^ 
Hugh Dierker is about through with 
"Camille of the Barbary Coast. 
Henri Diamant Berger is at work on 
"Lover's Island" in the Paragon stu- 
dio. Fort Lee. S. E. V Taylor is 
making "The Miracle of Life and 
E H. Griffith, "Headlines." 

the artistic and has been able to 
keep in dTrect touch with his audi- 
ences through the human interest 
with which he has leavened his pic- 

I doubt that the' popularity of the 
motion picture will ever wane. Even 
mediocre pictures will continue to 
draw because pictures have become 
a universally popular form of amuse- 

Of the many artists who help 
to make up the finished film none 
is more important than the director. 
He can always improve a story if 
the author is found lacking. He is 
largely responsible for the acting of 
his cast and there are hundreds of 
little details of picture making that 
are entirely within his hands. 

When a picture is screened it is 
largely a reflection of the mind that 
directed it. If it is a failure the cause 
of that failure can often be traced 
directly to the men with the mega- 
phone. I will also state that many 
art of picturemaking but it is not 

hard to determine that the director 
is one of the most important ele- 
ments to the film industry. 

Relieving Detail 


The director of today has a greater 
opportunity to express his own in- 
dividuality than at any other time in 
the history of the industry. 

This may seem like a sweeping 
statement when some of the famous 
"one-man" pictures of the past are 
considered, yet results prove it. 

In the not-so-distant past, the di- 
rector's worries started before his 
story was chosen and piled up 
throughout the production. He cast 
his own players, found his locations, 
supervised construction of sets and 
passed judgment on all the minor de- 
tails, later attending to the cutting 
and titling. 

Now, thanks to an efficient organi- 
zation, his mind is relieved of all the 
multifarious, important but time-con- 



The problems of a producer in 
handling directorial units are as va- 
ried as the scenes in a motion picture 
— we seldom find two alike. 

Yet we are able to strike a basis 
of experience to found judgments on 
by the comparison of these very prob- 
lems, individual as they are, and to 
furnish the director with intelligent 
aid and supervision. 

Suppose we begin with the story, 
which must be the foundation rock 
upon which a successful picture is 
built. We find that many writers 
\vrite their stories with some star or 
player in mind, the plot designed to 
fit the personality instead of it being 
the other way round. Thus there will 
be dozens of scripts turned in for one 
particular actor or actress which are 
not suitable for another person, nor 
well rounded enough for an all-star 
cast. Reconstruction of stories is one 
problem of the producer, perhaps the 
very first one. There are certain in- 
gredients that every popular story 
possesses, and the producer should 
see that his stories have them. I 
am not speaking of plots now, but of 

Then we come to the cast. We 
have about 40 players under contract, 
each of whom we use in our produc- 
tions. I have found that different di- 
rectors will endeavor to cast the same 
people in all their pictures, either be- 
cause of regard for their ability or 
because having worked with them 
once, they want them again. It is 
the producer's problem to avoid this, 
if possible, in order to assure casts 
that are well balanced, and to get 
(Continued on Page 129) 

The Curtain 

is rising on the greatest year in 
the history of Motion Pictures 

1 am striving to keep step in the march of progress. 

In 1925 while editor at F. B. O. I took 
shelf, shook oflF the cobwebs, gave it editorial 
first aid and it is now playing at the Capitol Theatre. 
Helen Klumph stated DRUSILLA WITH A 
MILLION should gross a million. 

I selected PARISIAN NIGHTS as asure fire box 
office attract:ion, it also played at the Capitol Theatre. 

In 1925-26 I predict the success of the following 
Universal Specials now in production: 





Editor, Universal Studios 


Sandajr, June 7, 1925 






Distributed by 


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Sunday, June 7, 1925 


Productions For IVilliam Fox 

SEASON 1925-26 


And Two Other Specials Besides 


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unday, June 7, 1925 


{ere is How Some Directors 
Rate Their Own Productions 

JOHN M. STAHL— "The Dan- 
erous Age"— 1 liked it better than 
ny of my other productions because 

is life. 

)ld Dog" — Because this picture is 
D human. It is my favorite among 
le pictures tliat I have made. Peo- 
le are still telling me how much 
ley like it, even though it was made 
X years ago, and 1 have dozens 
f requests to remake it. 


aw and the Lady"— From a com-- 
lercial standpoint only, I am forced 
D acknowledge this as my best pic- 
jre. It was so inexpensive to make 
nd the general opinion of the buyers 
as "it is a good picture". 

lental Tommy" — I really can't con- 
ider any picture my best, but reach- 
ig back into memory I can say that 
lis one perhaps stands out in a 
ttle sharper relief than any of the 


f the South Seas." — This picture that 
am still working on, I believe will 
e the best I ever made, for the 
:ason that it is better than others 
s regards photography; it gives a 
eeper analj'sis of character; and 
ecause my wife made most of it. 


ock Alley" — Discounting all artistic 
alue and considering it on the basis 
f popular appeal, this picture I con- 
ider the greatest I have ever di- 

-Because it frankly talks pre-natal 
are in mixed audiences without get- 
ng snickers, and because it is doing 
s job better and will save more 
ves through more years than any- 
ling else I've done. 

CHARLES M. SEAY— "Timothy's 
}uest" — By Kate Douglas Wiggan, 
jr which I promoted the company 
3 produce. I superintended the di- 
ection and also the construction of 

e scenario. 


jille" — With Nazimova, and Pyra- 
lid's "My Old Kentucky Home" 
nd "Queen of the Moulin Rouge". 

on Trail" — Rex Beach's picture, be- 
use it satisfies all types of audiences 
d has made money all over the 


li Full" — I consider this the best 
icture I ever made with "Soldiers 
J'f Fortune" a close second. 

Th.rough" — With Norma Talmadge 
as the star, I consider the most suc- 
cessful of my directorial career both 
from a financial standpoint and from 
a feeling of personal satisfaction. 


Song of Love" — Starring Norma Tal- 
madge is the picture that I list as 
the best with which I have been 


"Graustark" — Which has been re- 
cently completed with Norma Tal- 
madge, has been my greatest enjoy- 
ment, even though it has been my 
pleasure to direct a great number 
of photoplays in both Europe and 


Victim" — Because it offered the rare 
circumstance of a perfect story, in 
which were combined romance and 
logic, with legitimate reason for play 
that invoked spiritual as well as 
physical emotions. Without these, 
response from any audience is doubt- 


the Sea in Ships".- 

holy Three" — I would select this pic- 
ture as my best for several reasons. 
The story is most unusual, the pic- 
ture is cast with well known players 
and it is of spontaneous action 
throughout, the story unraveling log- 
ically and smoothly. 

KING VIDOR — "The Big Pa- 
rade" — Although I hesitate to an- 
swer directly for several reasons, I 
really believe that this is my best 
picture. Here is a combination of 
a gripping story, sterling actors and 
a producing organization that stops 
at no expense in providing realistic 
settings and the other physical re- 
quisites of picture making. 

JOHN FORD— "The Iron Horse," 
the William Fox historical drama of 
the spanning of the continent by rail. 

Ford, who is as well known for his 
retiring disposition as for his ability, 
modestly cites the success of the film, 
which ran for months in the Lyric, 
New York, the Wood's in Chicago 
and is concluding a long run in Grau- 
man's Egyptian theater, as represent- 
ing the judgment of the public that 
it IS his best production. 

"Whatever success is attained by 
the picture is due largely to the re- 
markable facilities placed at my dis- 
posal by William Fox," says Ford. 
"When I was named to direct the 
production of the story of the con- 
quest of the West, he gave me carte 
blanche in the matter of funds to 
make the picture, with no hampering 


"Columbus" — This was the best pic- 
ture I ever made, being the first of 

the Chronicles of America series for 
Yale University. It was nationally 
acknowledged through the press as 
one of the best pictures of 1923, and 
rated by Photoplay Magazine as one 
of the best five pictures of the year. 


Marner" — In my opinion, this is my 
best picture; it is George Eliot's fa- 
mous classic. This picture combined 
heart interest with subtle comedy, an 
unusual plot and dramatic action. 

ALF GOULDING— "Excuse Me" 

— This being my first feature length 
picture, naturally takes precedence 
over all the two reel comedies that I 
have directed. I had the advantages 
of a cast, ideally suited to the char- 
acters to be portrayed, and the 
supervision of the author, Rupert 


"The Witch" — I consider this pic- 
ture the best I have ever produced. 
Unfortunately it has not been released 
in America. I have been advised that 
the psychology of the American au- 
dience is not yet ready for this class 
of film and have decided to hold it 
two or three years before showing it 
to the United States. It was made 
with infinite care and only after long 
and tedious research; it shows the 
influence of witchcraft of the middle 
ages on the nervous systems of our 
modern women. 

FRED NIBLO— "Ben Hur"— It is 
difficult to choose just what story I 
consider my best, and more difficult 
to say why, however I believe that 
"Ben Hur" will be my best, even 
though it is yet unfinished. 


of the Hills" — A tragedy of Iceland, 
I consider my best screen efifort. This 
picture was made in Sweden in 1917 
and unfortunately has not been seen 
by many Americans. It is a page 
from life, and was directed as a faith- 
ful portrayal of life rather than to 
please an audience and the desires 
of people for happy endings. 

MONTA BELL— "Pretty Ladies" 
— My latest production I have chosen 
as my best picture because it con- 
tains all of the best elements to be 
found in all my other productions. 

the Freedom of the World" — I con- 
sider this as the best picture that I 
have ever made. 

GEORGE BEBAN— "The Sign of 
the Rose" — I consider this as my 
most successful picture from an ar- 
tistic point of view. From a financial 
vantage "The Greatest Love of All" 
is my best. 

KENNETH WEBB — I really 
think and probably always will that 
my best picture is the one I am going 
to make next. 

JOHN S. LOPEZ— "The Devil's 
Confession" — A picture planned to 
cost $40,000 and which — reversing the 
usual order — was completed for less 
than $10,000, was, taken all in all, 
the most satisfying picture, though 
not the best I ever made. Technical- 
ly, it was a pretty weak sister, I 
know; and the "wise ones" in film- 
dom would probably consider it ter- 
rible. But, considering its cost, the 
earnings for the producer, the diffi- 
culties overcome and, finally, its 
popularity with the picture fans, it 
certainly was a wonder. 


TOM TERRISS— "His Buddy's 

Wanted — Laughs 

Los Angeles — Comedies have been 
ordered by motion picture theater- 
goers of the world as the entree of 
their film meal during the coming 
year, delegates to Paramount's first 
international convention were told by 
Jesse L. Lasky. 

Western stories and adventure 
stories will serve as complements of 
the meal, he said, while so-called 
"sex-problem" pictures will not even 
be on the menu. 

Results of a world wide canvass 
conducted during the last several 
months to determine the desires of 
the public's appetite for film enter- 
tainment were detailed by Mr. Lasky. 

"The next twelve months will be 
one of the greatest comedy years in 
the history of motion pictures," Mr. 
Lasky said. "By comedies I do not 
mean what are called 'slapstick' com- 
edies, but fast moving stories of an 
optimistic and humorous vein. The 
world is determined to laugh and I 
believe it should be considered a good 
sign of the times. Laughter and mis- 
understanding cannot exist together 
in a family of two persons or in the 
family of nations. 

"Problem pictures of all kinds are 
in the discard. A check of the vari- 
ous pictures released during the last 
year indicates that the people have a 
particular liking for screen stories 
that, in addition to unfolding an in- 
teresting tale, give an insight into 
various walks of life. Stories revolv- 
ing about the lumber industry, forest 
ranger service, coast guard service, 
merchant marine, automobile busi- 
ness or any of hundreds of other lines 
of endeavor possessing colorful back- 
grounds, are in demand. 

"Every production of the future, in 
order to be thoroughly successful, 
must possess a quality which can be 
described only as 'heart interest,' 
bringing a laugh one moment and a 
tear the next. In the final analysis 
the story is the thing. No player, no 
matter how gifted, can succeed unless 
placed in a good story. 

"A check of 586 feature pictures of 
five reels or more in length made dur- 
ing 1924 shows that less than a fourth 
of them were 'carried' by stars." 



Sunday, June 7, 1925 






Sunday, June 7. 1925 




Tlie motion picture, considered 
;rst as but a new scheme of enter- 
Linment, has lifted itself, after years 
k that class, to the plane on which 
T must be studied and produced as 
New minds have been attracted to 
lis medium of self-expression, and 
ave produced pictures, that while at 
rst seemed outre, are now consid- 
■■■<! as standard, almost convention- 
Still more alert minds have gone 
, >icp further, and so it will go, on 
;id on, till motion pictures will be 
i nerally accepted in the art classi- 
: ation. 

Considered as an art, what are the 
laterials with which the artist, or 
(rector, may work? Shall his method 
1 conventional, as in the ordinary 
iin of pictures, impressionistic, as 
(i "The Cabinet of Caligari," poetic. 

ivho directed "Siegfried" and other productions for UFA 

tings and players keep the time! 

During my recent visit to America 
I was greatly interested in your stu- 
dios, especially in the facilities pro- 
vided to make the director's lot an 
easier one. One great advantage in 
the American studio is your ability 
to produce on short notice any type 
of person desired for a picture. 

When a director in Hollywood is- 
sues the command: "I need a man 
6' 6" in height, with a limp in his 
left foot and a convulsive movement 
of his shoulders," the required type 
appears without fail, at the appointed 

You have one man in America who 
approaches nearest to perfection of 
any director in the world, and that is 
D. W. Griffith. He always sticks to 
his ideals, and tries to bring to the 
public the best of his art. 

as in, say "Broken Blossoms", or 
"Siegfried"? Shall the director emu- 
late Rambrandt, Picasso, Dulas, or 
some other school? 

For myself, in making "Siegfried" 
which occupied two years of my time, 
I preferred the Rackham, Pogany, 
Dulac system. I had, to work with, 
first the legends of the Norsemen 
and the old Germans. These leg- 
ends I had to treat with due respect 
to tradition, as well as with an eye to 
modern requirements. 

My canvas, the screen, was a con- 
stantly shifting one, so I realized 
early that in composition movement 
was the prime essential. To have 
pleasing movement one must have 
rythm. So I decided first, after Miss 
Harbou's manuscript had been placed 
in my hands, on the rythm that my 
picture would march to. My set- 

Of course the whole American 
viewpoint is different from the Ger- 
man. Ask a friend in Berlin: "How 
are you?" Nine times out of ten he'll 
say "Rotten!" Ask the same question 
in America, even of a tattered down- 
and-outer, and the invariable reply 
is "Great!" It is this vigor, this be- 
lief in the greatness of life that causes 
the people to wish to see a happy 
ending in all their motion pictures, 
thereby confirming their beliefs, if 
only in further illusion. 

It would not be rtght to regard the 
happy ending as nonsense, so long as 
it did not spoil the continuity or 
twist the meaning of the film. A 
deeper meaning lies hidden in this 
almost unvarying ending to pictures. 
It is for psychologists to discover this 
meaning and reveal the secret to mo- 
tion picture makers. 

"ritz Lang (in extreme right) directing a scene in "Siegfried", a UFA 


A scene from "Siegfried", a UFA production 

leal 'Motion' Pictures 

{Director of "The Last Laugh" 
for UFA) 
he motion picture has too long 
cd its technique from the other 
It is time that it be established 
an individual form of expression. 
b achieve this end motion pictures 
jjst be actually motion pictures. 
\)r(\ey must not be merely illustrated 
b-titles, picturized stories or stilted, 
ough active, photographs of trite 

A motion picture should be born 
motion picture, not a story or play. 
Titers should be developed to pro- 
ice for the screen; artists to paint 
it, architects to build and mu- 
:ians to compose for it. 
That is what we are trying to do 
the UFA studios in Berlin. In 
'he Last Laugh" we have pointed 
5 way. The press and the major 
UlSlrtion of your intelligent public has 
ti\ quick to appreciate this. But 

there is still a vast army of motion 
picture patrons to whom an innova- 
tion is disturbing, who cannot under- 
stand a film that departs from the 
traditions. They are of the same 
genre as those who scoffed at free 
verse, at the novels of Dreiser or 
the paintings of Gaugain. 

In making "The Last Laugh" I 
took for my goal the realization of 
a motion picture that would show 
us not only the outer surfaces, but 
the mental processes of a character. 
Carl Mayer helped by writing his 
scenario with that aim in view and 
Karl Freund managed his camera 
and lights magnificently to that end. 
Thus, in many shots, we made the 
audience see the action through the 
eyes of Emil Jannings, whose por- 
trayal of the old doorman has added 
a heaping tribute to his great art. 

So much of the subjective is left 
out of motion pictures; there is so 
much violent action or situation, that 
I thought it would be an innovation, 
worth emulation in America, to try 

to make audiences FEEL WITH the 
main character, rather than at what 
was happening to him. 

A director should not work on his 
script alone. He should first con- 
fer with his architects, his camera 
man and the author, so that every 
value will receive its proper em- 
phasis. There are many fine points 
a man v/ill miss, in a private per- 
usal of a script that he can get verb- 
ally from outside minds. 

Here, at the UFA studios in New 
Babelsberg we are always experi- 
menting. Nearly every scene we 
make is shot at night, contrary to 
your custom in America. We have 
no glass-roofed studios, to bring in 
daylight. Rain or cloudy weather 
make no difference to us. Our gen- 
erators are always in action, and 
our lights correctly placed on the 
scene. I can have light where I 
want it, and shadow where it will 
be most effective. I am not at the 
mercy of a capricious sun. And if 
it takes a year to make a picture, 

or I need a re-take after three 
months, or so- — it is easy enough to 
thoroughly duplicate previous condi- 

But the absolute rule for making 
good pictures, of course, is to have 
a sympathetic and understanding 
management. Which is what we 
have in these studios. Erich Pom- 
mer, newly elected head of UFA, 
spent considerable time in America, 
to get material that will help in 
adapting our technique to the Ameri- 
can market. That does not mean 
that we v*ill turn out machine-made 
pictures. There are essential dif- 
ferences in the sophistication of the 
two nations; what shocks America 
does not disturb Europe. 

Now that we have begun to under- 
stand the American viewpoint (and 
I expect after the completion of the 
picture I am to make for William 
Fox I will know even more about 
what is needed in your country) we 
will make pictures that will be prac- 
tical, as well as inspirational. 





Sunday, June 7, 1925 





The Marriage Circle 
Three Women 

Forbidden Paradise 

Kiss Me Again 


Sunday, June 7, 1925 





American Stars 


When I first came to America to 
direct it was with some trepidation 
— because, being a foreigner, I was 
afraid that American stars might 
resent the invasion of a director from 
another land. So it was with quite 
a bit of misgiving that I answered 
Carl Laemmle's call to come to Uni- 
versal City. 

My own people I knew; Asta Niel- 
sen and others I had worked with 
in Denmark, Berlin, Vienna — but this 
new America struck me with awe. 

The first day that feeling passed. 
The wonderful hospitality of Amer- 
ica made me at home a few moments 
after I had been in the studio. Nor- 
man Kerry, that prince of gentle- 
men, Mary Philbin, charming and 
one of the world's greatest geniuses; 
-both made me feel that I was one 
of the great Universal family. I rev- 
eled in the bluff good-fellowship of 
Bill Desmond — we all call him Bill 
■ — and understand what this thing 
"Western Hospitality" is. 

America — especially American 
moviedom, certainly knows how to 
welcome the stranger within its 
gates. The American star is a gen- 
tleman and a sport; the feminine star 
is a charming person with a heart 
as big as the great California out- 

Directors and Directors 


There are directors — and directors. 
Some are good, some are fair, and 
some are just plain poor. Many a 
poor director has plunged a promis- 
ing star to oblivion. And on the 
other hand many an excellent di- 
rector has made a star out of a me- 
diocre actress. 

Although William A. Seiter says 
I am the best actress he knows, it 
is my personal opinion that it was 
largely the direction of the pictures 
which made "Dangerous Innocence," 
and "The Teaser" such outstanding 

Mr. Seiter is one of those men 
who never grow old. He understands 
the flapper and the problems of the 
younger set of today. It is this 
which aids him so materially in pro- 
ducing pictures which ring true. Sel- 
dom can a director get perfect work 
from an actress by continually boss- 
ing in an irritated way. In this re- 
spect Mr. Seiter proves he is a real 
director. He directs in as casual a 
tone of voice as he would use in a 
drawing room and the response is 
in accord. I take this opportunity 
in publicly expressing my gratitude 
to Mr. Seiter for his wonderful di- 

Acting Directors 

Occasionally you hear of an 
actor becoming a director. But 
it isn't often that you see di- 
rectors taking parts. Lately 
however; George Irving, Henry 
Kolker, William Humphrey, 
Wilfrid North and Frank Beal 
have been found in casts. 

Difficulties Encountered in Making Ben Hur 


There have been two difficulties in 
the filming of "Ben Hur". The first 
— mental. The second — physical. 

Probably no other story now in 
print demands as much attention to 
detail as does "Ben Hur". 

For this there are also two reasons. 
One — it is a story of antiquity. The 
other — it is a tale with which at least 
twenty million people of our nation, 
alone, are familiar. 

Being a story of olden times it 
has demanded many months of con- 
tinuous research and, in a few in- 
stances, we have had but slender clues 
on which to work. To arrive at 
many conclusions regarding various 
bits of important detail has required 
no little mental exertion. 

I entered upon the work fully know- 
ing that bungling of these details 
would call down much adverse criti- 
cism of scholars and historians. 
Casting the Madonna 

I might illustrate by citing the 
casting of the Madonna as an exam- 
ple. The Sistine Madonna is of the 
brunette type and probably meets 
with the common conception of the 
Virgin's appearance. But Tissot tells 
us the Virgin was a slight and very 
young girl with blue eyes. His con- 
clusion is she was a blonde. A type 
exactly opposite from the famous 
Sistine painting. Some authorities 
believe she had red hair and most 
painters sidestep the question by hid- 
ing her locks. 

After months of research it was 
decided that Tissot was the best au- 
thority on the subject and the hunt 
for a prototype began. More than a 
thousand young women were inter- 
viewed. Hundreds were given film 
tests before a decision was made to 
cast Betty Bronson in that role. 

Dozens of films have been made 
during the last few years in which 
Roman chariot drivers were used. 
Through lengthy research we found 
there exists today only two fragments 
of sculpture depicting Roman chariot 
drivers. One a very small one from 
an ancient cup, the other a fragment 
from a fresco. 

Location Difficulties 

In Italy, despite the hospitality of 
the Italian people and the real gener- 
osity of their government, we met 
with the usual quota of location diffi- 
culties. Our locale of necessity, was 
seven miles outside of Rome — and 
no water. We succeeded in digging 
two wells but they would not even 
meet the demand of the extra people 
working on the gigantic sets. At last 
we had to haul every drop from the 
Italian capital ■ — ■ for our talent, the 
animals and for sprinkling the streets 
and sets. 

Right here I want to remark that of 
the dozens of camels used on the set 
every one drank deeply and generous- 
ly twice a day thereby exploding the 
tlieory camels drink only once a week. 

Transportation of thousands of 
actors and actresses daily from Rome 
was a great problem. We could not 
persuade the railroad to lay a spur 
track and at last we had to resort 
to auto transit from the closest point 

to camp — a distance of two or three 
miles. The railroad would discharge 
our workers in an open field and on 
account of the fast through trains 
would have to perform the work of 
discharging passengers in a very few 

In every instance we were given 
hearty cooperation by government 
and railroad officials but there were 
many instances where it was utterly 
impossible for them to disrupt their 
own work and schedules even though 
they desired to do so. 

Many of the camels, horses and 
mules were brought from Northern 
Africa, Egypt and Palestine and even 
Europe was combed to find the right 
kind of horses for the Circus Maxi- 
mus scenes. 

Despite the many difficulties en- 
countered the result has been alto- 
gether pleasing and has been worth 
the work and worry. The screen 
will prove that, I am sure. 

"Ben Hur" is a story dear to the 
hearts of the peoples of many nation- 
alities. To film it incorrectly would 
be a keen disappointment to them and 
would call for much adverse criticism. 
For that reason we have endeavored 
to faithfully portray it on the screen. 

And if it is a success we will have 
the people of four continents to thank 
— America. Africa, Europe and Asia. 
And though the story was penned by 
one of our American writers I think 
it can truthfully be said it belongs to 
the whole world — because it deals 
with a subject in which the world at 
large is interested. 

In the making of "Ben Hur" the 
Metro-Goldwyn-Mayer organization 
has pioneered in a new field and 
whether or not the picture meets with 
the expectations of the picture-goer 
the organization deserves commenda- 
tion for its gigantic undertaking. 

By Edward Sedgwick, Universal 

We've just finished a lion picture. 
Norman Kerry likes 'em. I don't. 
I'd rather work with anything else 
in the wide world than a lion, even 
though Charlie Murphy, the trainer, 
insists they're safe. Norman Kerry 
learned to pet them like dogs, and 
Patsy Ruth Miller called them en- 
dearing names. 

It seems to me that to pet a lion 
is just a plain case of flirting with 
a wooden overcoat. Whenever Nor- 
man Kerry fondled old Bob, and call- 
ed him "Old Kid", I thought I was 
hearing another of those "Famous last 

A director is a good deal like a 
soldier — he does what he's told to. 
even though he's terribly afraid in- 
side. I made "Lorraine of the Lions" 
because they told me to, and it was 
my duty, but I'll admit here and now 
that I was just plain scared, every 
minute of the time the animals were 
before the camera. 

Norman Kerry has my everlasting 
respect, because he got the big beasts 
to like him and wasn't afraid of them. 
Still — I don't think it was good judg- 
ment to play with the lions. 

"Then and Now" 

Edward Montagne Tells of When Rex 

Ingram Was a Scenarioist and 

When Rex Beach Sold 

Stories for $150 

Some months ago Edward J. Mon- 
tagne, scenario head of F. B. O., had 
an interesting article in "The Direc- 
tor," which, in part, said: 

"For many years Vitagraph had its 
pick of the O. Henry's for one hun- 
dred dollars apiece. A great many 
were made on these terms. They will 
undoubtedly be made over again some 
day, for most of the O. Henry's are 
excellent screen subjects — but the 
maker is going to pay a good deal 
more than one hundred dollars for 
O. Henry stories. 

"Re.x Beach has always been a pro- 
lific writer of virile, red-blooded 
stories. If you could get a peek at 
one of his present-day picture con- 
tracts, you would probably see a 
guarantee of $50,000 for the picture 
rights to one of his stories. Recently 
I was told that he received $10,000 
for permission to remake "The Bar- 
rier." As a matter of comparison, 
"The Vengeance of Durand," made 
by Vitagraph from one of Mr. Beach's 
stories, cost in the neighborhood of 
$150. * * * 

"James Oliver Curwood sold many 
stories to Vitagraph. I recall one 
batch of seventeen stories which he 
sold for a little over $2,000. * * * 
Ingram's Early Days 

"It may be news to many, but Rex- 
Ingram was at one time a member 
of Vitagraph's scenario staff. In 
those days he was Rex Hitchcock, a 
bright young man, whose mind ran to 
Poe, Zola, and Greek tragedy. It 
was the day of mediocre directing, 
flat photography, a fixed nine-foot 
line, a period when action drama was 
about all that could be effectively 
made, yet Rex insisted upon writing 
then what is put on today with dif- 
ficulty. It is perhaps unnecessary 
to say that he was not a howling suc- 
cess as a scenario writer, but this did 
not daunt him. "Art for art's sake" 
was his motto, even though he was 
opposed by the entire industry. 

"One day he brought an adaptation 
of a book to Mr. Smith, who was 
president of the company. * * * In 
his adaptation Rex forgot the book, 
and developed the story the way he 
felt the author should have devel- 
oped it, with the same unique ele- 
ments interpolated. 

" 'But this is not the story I gave 
you to adapt. Rex,' protested Mr. 

" 'I know it,' answered the serious 
young Irishman, 'but it's a good 
story, isn't it?' 

"Rex departed from Vitagraph 
without achieving any great fame as 
an author, but he did win the admira- 
tion of ail of us. He preferred being 
a failure doing the things he wanted 
to do. rather than being a success do- 
ing the things he hated. It was not 
until many years later, after a long 
period of bitter struggle and self- 
sacrifice, that he was able to make 
his dreams come true. 

"Another early Vitagraph writer 
was Lucien Hubbard, who came to 
pictures a graduate of that hard, 
gruelling school of newspaperdom. 








Sunday, June 7, 1925 


































Director of 


















Sunday, June 7, 1925 

^! ^U^ DA 



Far from being a dreamer like Rex, 
Hubbard was material, practical, 
ready to adapt himself to whatever 
conditions demanded. He rose stead- 
ily and logically to his present high 
place in the industry. 

One Sam Taylor 
"One day a writer named Taylor 
joined our staff. His low voice, his 
quiet demeanor, made us feel that he 
was capable of writing good, gripping 
drama, which was what we wanted. 
jjTo our astonishment this soft-spoken, 
sespectacled youth revealed a comedy 
omplex which was beyond his own 
ontrol. He wrote comedy into ev- 
erything that was given him to do. 
He skipped lightly by dramatic situ- 
itions, almost ignoring them, only to 

pause and work out with much in- 
genuity and detail a comedy gag or 
bit. He, too, departed like Rex, mis- 
understood. While editor at Selz- 
nick's, Taylor met me and asked me 
if I knew of a job he might get. He 
said he had a chance to go to the 
Coast to write comedies for the Hall- 
room Boys, but prefered to stick 
around New York and do more seri- 
ous work. I advised him to go to the 
Coast. He did so, and all of us in 
the business know the answer. Sani 
Taylor today stands at the top of his 
profession as a writer and director of 
gag comedy. For manv years he has 
been with Harold Lloyd, almost an 
indispensable part of that organiza- 
tion. * * * " 

^ Changing Tears To Laughs 


Occasionally motion picture editors 
are called upon to do strange things 
with film productions that have not 
been eminently successful. Produc- 
;rs may discover that, although they 
lave a fair picture, the handling of 
:he story makes it a difficult propo- 
sition to dispose of to the theater 
jwners throughout the country. 
sometimes the theme of the film is 
)ne that hurts its marketable value. 

Sometimes it is necessary to attack 
hese productions in such a way as to 
:hange their whole idea and in the 
!nd, some of these pictures, which 
vere tame and flat before, turned out 
o be interesting and often very 

I have taken melodrama and trans- 
ormed it into farce comedy and I 
lave also changed comedy into seri- 
)us drama. Some time ago there 
vas a picture, adapted from a well- 
mown stage play and directed by a 
nan, who, although he was an able 
tage director, was unfamiliar with 
(ictures. He did the work for a small 
init, and after he had finished the 
licture it was shelved for three or 
our years. It was tried out several 
imes without success. During the 
apse of time the star won laurels in 
ther films and became quite famous, 
^ence the value of the film which lay 
in the shelf increased because of the 
)ox office value of the star's name. 
\t the same time it was obvious that 
he production could not be issued 
it was. So the film was turned 
>ver to me with instructions to do 
vliat I could to make it interesting. 

I studied the picture from the view- 
'Oint of the audience and after a while 
iccided that the principal fault with 
t lay in the fact that the star had 
lot grasped the idea of the play and 
hat therefore her characterization 
vas very weak. So 1 transformed 
he character she was supposed to 
mpersonate to one that fitted her 
;endition, and this work, coupled with 
resh titles, caused some reviewers 
o declare that in this old production 
he player did the best work of her 

The film started with a house party 
It a beautiful estate where the 
leroine had an unscrupulous aunt de- 

!i IS 

sirous of marrying her niece to a 
wealthy man. The aunt instructed 
her niece to flirt with the prospective 
husband. The heroine was not sup- 
posed to be in accord with her aunt, 
but through fear, followed the old 
woman's instructions. It happened 
that the actress, who had appeared in 
musical comedy, was not guileless in 
the matter of using her eyes and her 
smiles. Hence, in the end, I made the 
title preceding this sequence tell of a 
week-end at a roadhouse, made the 
"aunt" a necessary "chaperon", and 
the girl who flirted so perfectly, with 
her baby eyes, a gold-digger! 

"There's a hundred thousand dol- 
lars worth of film," said a producer 
to me on another occasion. "We 
can't sell it, so you take it and see 
what you can do with it." The pro- 
duction was a melodrama soaked in 
adventure and blood. There were 
men who stabbed each other in the 
back and women who took solemn 
oaths to snuff out the lives of others. 
No wonder the audience laughed at 
it. anyway. This merriment, how- 
ever, caused us to think that it would 
be better still if we did not take it 
•seriously ourselves. So we kidded 
our own picture! 

Of course, much of this was done 
by the elimination of certain scenes 
and through wholesale changes in 
the subtitles. One subtitle after a 
change read: "Dear Audience-If you 
don't like our picture, we'll stop it." 
Immediately after, there followed 
another caption: "What's that? You 
say you don't want it to continue? 
All right, operator, roll the film 
back!" Then the audience roared at 
the sight of the bullets and smoke 
going back into the guns, the slain 
men getting up and glaring at their 
former antagonists, horses going 
backward over the jumps, ships hast- 
ening sternfirst to an opposite shore, 
and the star, himself, getting further 
and further from the climax of the 
narrative. Then came another title: 
"You say you want to go on with 
film? All right operator, go on with 
the picture!" This picture was nametl 
among the ten best pictures of the 
year by some of the reviewers whose 
choices are listed each year in this 

Table Talk at the Screen Writers Guild 

No place in picture making is quite like the clubrooms 
of The Screen Writers Guild, in Hollywood. The 
Editor thought a number of members would like to 
express the thoughts and ideas which percolate about 
these tables. But most of the members begged off. 
Charles E. Whittaker, a scenarioist of note, however, 
contributed the following : 

Some weeks ago, returning from a 
sojourn here, Lawrence Stallings 
stated in the New York World that 
most writers in Hollywood were 
morons. I thought of my writing 
friends, and brushed aside such an ac- 
cusation with scorn and contempt. 
Some weeks later eight and twenty of 
us sat in Committee, in which pro- 
fessional matters were discussed, and 
after two hours of it I realized that 
if one were to judge by the discus- 
sion that had taken place, there was 
a good deal to be said in support of 
Stallings. In any gathering the con- 
versation will inevitably sink to the 
level of the lowliest mind that is 
present. This is only polite, of 

The tables at the Writers' Club 
are like the tables at any other club, 
or the tables in the Hotel Astor. 
The quality of the conversation de- 
pends upon the members present at 
any given moment. If X is present 
the talking becomes a piffling ex- 
change of wise cracks; if Y is with 
us it becomes a Coney Island of ego- 
tism ; with Z at the table, an epidemic 
of criticism ensues; with studio of- 
ficials,, supervisors and executives, 
roasting on the spit. Mostly, when 
the more beauteous sex is not within 
hearing, the chief topics of discus- 
sion, involving fact with occasional 
fictional illustrations, concern auto- 
mobiles and their upkeep. 

Writers are notoriously a shy, tim- 
id breed of birds, at the mercy of so 
many elements that they are almost 
afraid to sing in the open for fear 
of being shot, and reserve their 
courageous twitterings for the sanc- 
tity of their own nests. 

_ Generally, as in any gathering of 
picture people, we daily revolutionize 
the film business, and put it on a 
firm basis — verbally — and' then we 
go out and forget to do it. We grieve 
rightly over the fact that there is no 
code of ethics in this game, that 
there isn't an independent producer 
who doesn't owe some writer money 
that our original stories are murdered 
by the continuity writer, who is a 

fellow craftsman, (sitting not at our 
table, but at the other one just out of 
ear-shot,) that as continuity writers 
we have had a piece of cheese handed 
to us to adapt, that monetary recog- 
nition conies not necessarily by 
merit, so much as by luck and the 
artful manipulation of politics, that 
it was much better in the old days 
— sometimes this means Fort Lee, 
and sometimes Inceville — we lament 
the devastating influence of the "yes- 
man", and we finish by panning the 
absent ones, whoever they are. 

You will see that our conversation 
doesn't lead us far. To be truthful, 
the game has most of us licked. It 
has also licked actors and directors, 
and even the sacrosanct executives. 
But lest this picture sounds too 
dreadful, let me remind you that it 
is a picture that would apply equally 
well to musical composers, painters, 
or any others depending for a live- 
lihood on the liberal arts in an age 
where commerce has ceased to be 
an adventure, and has become a war- 
fare with no Red Cross to assuage 
the hurts of the fallen warrior. Oh, 
I know full well that we ought to 
talk about Aristotle's Poetics, and 
all the other books of rules that are 
supposed to guide us in dramatic 
construction. We should talk about 
poetry, oratory, sculpture, painting, 
architecture and such like, but we 
don't, because we are not a pack of 
German Scientists, or a Woman's 
Club, or a Mutual Improvement So- 
ciety, but a lot of American lads, 
not forgetting the lassies, doing the 
work of the kitchen that supplies 
the American public with its meals 
of seven hundred features a year. 
The less seriously we take ourselves, 
the better. For up to now we have 
been like the defenders of Fort Sum- 
ter with no Robert Anderson to lead 
us. However, Rupert Hughes has 
become president of the Screen 
Writers' Guild, and for the first time 
we have a figure of national distinc- 
tion at our head. This may make 
some people sit up. If it gets the 
writers themselves on their toes, so 
much the better. 

Director Really an Actor 

The other day I read an article by 
Heywood Broun that really told the 
secret of the successful screen di- 
rector — although Broun wasn't con- 
sidering that specimen of humanity 
at all, says Edward Laemmle, of 
l^niversal. He called it "Dramatizing 
Yourself" — and it related that every 
man had in him the inherent sense 
of the dramatic that really caused 
him to subconsciously dramatize his 
own life — and everything he heard 
or read. 

That is what a director does; — • 
in his own mind he dramatizes every 
scene as he reads it; — under his hide 

he is really actin,g every part, and 
visualizing himself in every role, until 
he has, within him, a concise acting 
scheme for every scene. 

The next problem is to match this 
with the individuality of his actors. 
He has to be an actor himself — look- 
ing at the whole thing from the act- 
or's viewpoint, to do it. 

And still — he has also to be the 
hard-boiled economist. 

A director is a cross between a 
spendthrift and a miser; an actor 
and a Simon Legree; a slavedriver 
and a prodigal. 

He's more to be pitied than en- 
vied — take it from me! 

In iht Qreatcr 'jforty of c^ammaufht 






director of 
the first 

Harold Lloyd 




•11 . A &v iasi 



Sunday, June 7, 1925 



Boys and Westerns 


I am a father, with a youngster I'm 
very proud of — and that, perhaps is 
why I feel proud to be directing 
Western pictures. For the Western 
is one of the greatest factors for good 
in the life of Young America. A 
small boy won't go to hear a sermon 
— except under protest, and that is 
worse than not going at all. 

But he'll break his neck to see 
Hoot Gibson, Jack Hoxie, Tom Mix, 
or any of the screen heroes of the 

He gets a better sermon than he 
would from a pulpit. But he doesn't 
realize it. He just goes out and 
tries to live it; — he tries to dramatize 
himself and, consequently, tries to 
enact a hero who is a hundred per 
cent man. And — that's a good prac- 
tice for the boy and a good thing for 
the future citizen. 

A Western hero is always a hun- 
dred percent manly — and he inspires 
in the heart of the boy a desire to 
be as manly, as brave, and as square 
as the fellow he watches on the 
screen. A Western villain paints the 
picture of everything a boy shouldn't 
grow up to be ■ — and paints it in such 
a way that boys go out full of scorn 
for such a being. 

No toy ever left a picture theater 
with an ambition to be like a West- 
ern villain. They all go out and try 
to live the life of the hero. 

Western pictures are clean — you 
never see sex introduced. You see 
always a great example for the youth 
of the land — done in such a way that 
the lesson takes hold. We Western 
directors and stars are proud of our 
■work — and we have a right to be. 
We are doing something really worth 
while for the future generation. 

The Financial Side 

F. R. Wilson Believes Money Cheaper 

Ihan Ever and Easier to Secure 

— Banks Now Interested in 

Picture Loans 

In a statement issued in Los 
Angeles Frank R. Wilson of the Mo- 
tion Picture Capital Corp., is quoted: 

"Los Angeles and other commer- 
cial centers having to do with motion 
pictures are due for increasingly 
prosperous contacts with the film 
industry. Money for picture-making 
has never been cheaper or easier to 
secure than now. Today no less than 
15 of New York's largest banks are 
discounting motion picture loans 
through our organization alone which 
one year ago consistently refused 
motion picture credit. 

"The public also, have gained new 
confidence in the motion picture as 
an investment. All of the properly 
financed companies are now selling 
at the highest stock levels in their 

"Banks formerly feared picture 
loans because the assets were un- 
familiar and because bankers have 
had neither the time nor the training 
to keep efficient supervision over the 
manner in which their money was 
spent. * * * 

"Among financial circles there are 
four or five film names which bankers 
immediately recognize and treat with 
confidence. One of these is Cecil B. 
De Mille, because this producer is also 
a successful banker as well as a film 
producer of wide repute. Wall Street 
is still expressing amazement over 
De Mille's feat in swinging what is 
said to be the largest single allot- 
ment of credit in film financial 

William G. DeMille's Observations 

Failure of Censorship in Dealing with Art — Public Will Not 

Support the Indecent 

(From the Address Delivered at the Annual Luncheon of the 
National Board of Review) 

Those of you who have had too see 
my pictures in theaters in certain 
States were no doubt surprised to 
hear the Toastmaster speak of them 
as being artistic. Certainly in a 
neighboring State not so far from 
here it has been a long time since any 
of my pictures could have appeared 
to be artistic because by the time 
the censors got through with them 
they were the most idiotic mess you 
ever saw in your life. If you had 
thrown bricks at me and said you 
saw my picture in that State, I 
wouldn't have blamed you one bit. 

But what is one to do? I have 
been w^orking almost 25 years for the 
American public. I find the Ameri- 
can public is essentially decent. I 
find the decent picture pays better 
than the indecent, that the artistic 
pictures pay better than the inartistic. 
I am not one of those who think the 
definition of art is anything the pub- 
lic fails to appreciate. Neither is 
the definition of what is not art, any- 
thing that the public likes. 

Public Wants Entertainment 

The public doesn't go to the the- 
ater for art. It goes for entertain- 
ment. You can give it as much art 
with entertainment as you like. What 
the public objects to is the substitu- 
tion of art for entertainment. It 
won't stand that; it never has stood 
it in the theater. 

Well, my dilemma is that of the 
silkworm. You see there was a rib- 
bon clerk who used to sell ribbon 
and he became a very expert sales- 
man of ribbon. He sold miles of it. A 
certain shade of dark blue came in 
which was verj-^ popular and so he 
went to the silkworm and said, "Now 
my friend, you must spin a shade of 
silk that is just this particular color!" 

The silkworm said. "Well, all I 
know is how to spin silk. I don't 
know what color it is until after it is 

The salesman said. "I can't help 
that; if you don't spin the color silk 

(Continued on Page 29) 

The Director and the Uplift Policy 

Myra Nye carried a very interest- 
ing article with reference to this sub- 
ject in the Los Angeles Times. The 
work of Mrs. Grace Frye, carried on 
from Los Angeles, and working 
through women's clubs all over the 
country, is touched upon. The article 

"Will Hays has asked that the pic- 
tures previewed by her committee 
and approved be sent regularly to 
New York. Ministers, educators, re- 
formers outside of club circles have 
deluged the department with requests 
and suggestions, many of them eager 
to know of good pictures. * * * 

"Howard Higgin, a recent acquisi- 
tion to the Lasky directorial force, 
who has been associated with films 
for more than eight years, is enthusi- 
astic over the changes which women 
have permitted or, as he says, de- 
manded in their dramatic motion- 
picture fare. 

" 'The old type of story always end- 
ed in the clinch or the marriage al- 
tar.' he is quoted. 'Today many of 
our films, like many of our novels, 
begin at the altar and proceed thence 
forward. After all, it is the years 
after marriage that are the most dra- 
matic. Lubitsch's "The Marriage 
Circle," in the approved list of the 
federation, would have been impos- 
sible three years ago because of 

" 'Today they are ready to see life 
in a truer light and by that willing- 
ness they have unshackled the fetters 
of sentimental tradition which bound 
the maker of movies in the past.' 

"This opinion goes a long way to 
disprove the fear that existed in the 
minds of so many that these lists of 
pictures published as approved by the 
women would restrict. Quite the 
contrary is true. 

"Victor Fleming, director of nu- 
merous Lasky successes, who has 
specialized on the outdoor story, has 
this to say of the club woman's and 
every woman's influence on this sort 
of picture: 

Horse Operas 

" 'When all we tried to please with 
our outdoor stories was the male part 
of the audience we were practically 
restricted to what we call at the 
studio "horse operas," the traditional 
western cowboy stories. So there 
came to be a threadbare sameness 
and all we could do to improve was 
to have more men. more horses and 
greater physical risks. 

" 'But " with woman's interest and 
approval we have been enabled to 
draw on the vast field of all outdoor 
material and really get the psychol- 
ogy of out-of-doors as well as the ad- 

" 'There is a tardy recognition of 
the fact that a woman is just as im- 
portant in a covered-wagon train as 
she is in a Fifth-Ave. drawing-room. 
The consequent improvement in the 
pictures we make around these out- 
door men and women ha? all been 
due to the feminist influence.' 

"This certainly is very generous 
of Mr. Flemming. 

"Sam Taylor, who has been as- 
sociated for five years with Harold 
I Lloyd as gag man, scenario chief and 

co-director and is just about to direct 
the star in his first Paramount pro- 
duction, avers, 'If it were not for men, 
slapstick would be dead today. In 
fact, the percentage of cheap slap- 
stick which still remains is due en- 
tirely to the fact that the men de- 
mand it and the women are magnani- 
mous enough to permit them to have 
it,' and he goes on to say — I think he 
exaggerates — that the growth of Har- 
old Lloyd to the place of one of the 
leaders, if not the only leader, in the 
box office attraction, is due almost 
entirely to the feministic influence! 

Mrs. Frye's Opinion 

"Yes, these motion picture men use 
the word feministic. It is not mine 
put in their mouths. I admit I like 
to hear them use it. It certainly is 
amusing, and enlightening, too, to 
get the other side of. the shield in this 
uplift of pictures proposition. 

"My last appeal was to Mrs. Frye 
herself, whom I asked to give her 
side of her work. As usual with her 
meticulous type of mind she respond- 
ed with a definite outline as follows: 

" 'To work out a definite policy giv- 
ing definite work to each motion-pic- 
ture chairman has been the aim of 
the motion-picture department. Al- 
ways with this object in view, the 
w-ork has been outlined and divided as 

"'Previews: Written questionnaires 
have been used by preview commit- 
tees. Recapitulation sheets have been 
made for each picture previewed and 
same alphabetically filed for the fed- 
eration records, copies being sent to 
the Association of Motion-Picture 
Producers, who in turn are relaying 
to producers and others interested. 

" 'Approved lists: Pictures approved 
have been given publicity in news- 
papers; president's monthly letter; 
federation news; club bulletins and 
blackboards; posted in libraries and 
schools and always publicized by 
word of mouth. No mention being 
made of films not approved. 

"'Junior auxiliaries: Have been 
asked to become working members 
when practicable. 

Children's Matinees 

"'Children's matinees: Films se- 
lected by special committee working 
with visual education department of 
public schools. Cheaper ones pro- 
vided and attendance advocated. 
Plans are being completed to work 
with the P.-T. A., under one policy 
and with equal responsibility. Work 
started on fifty-two complete pro- 
grams as provided by the Association 
of Motion-Picture Producers and ap- 
proved by sixty welfare organizations. 

"'Attendance parties: Most impor- 
tant is the request that each club have 
at least one attendance party at an 
approved picture, co-operating with 
exhiI)itor and attending in a body to 
express approval at the box office. 
Which is a definite way to "Make 
Best Pictures Pay Best." 

"'Instruction course: Special in- 
struction for adult and children's pic- 
ture previewing started with the idea 
of having a selected preview com- 
mittee specially trained.' " 


Sunday, June 7, 1925 

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Sunday. June 7. 1925 




William G. DeMille's Observations 

(Continued from Page 27) 

business, you 

that I need in my 
wont get any food." 

So the silkworm tried to spm that 
color silk and exploded. 

That is the ever-present problem, 
of course, from our end of it. The 
ribbon clerk thought he was doing the 
right thing but the silkworm was 
doing the only thing he could do- 
spin what was inside of him. 

Now to make the example con- 
crete, the worst pictures I have ever 
made have been made when I was 
trying to keep an eye on the box 
office. And the best pictures I have 
ever made, and some of the most 
popular, have been when I wasn't 
paying any attention to the box office 
whatever but was making a picture 
I wanted to make because I felt I 
had to make it. I have come to the 
conclusion that if the motion picture 
producer produces what his soul tells 
him to produce he will reach even 
financial success far more often than 
-A'hen he simply tries to reach financial 
success. That has always been true 
of art and has been true in the 
theater and other arts. 

So I try to check my tendency to 
look at the box office and I am going 
to spin the thing inside of me even 
if I explode that way. That is why 
I am so glad to meet you folks who 
are organized to educate the audience. 
It is the audience that needs educat- 
ing. It isn't the ;motion picture. 
After all, the motion picture is only 
IS years old. Compare it to the older 
arts. What is the percentage of 
good novels every year out of all the 
novels written? Let us be generous 
and say four per cent, and I don't 
think I am underestimating it. 
Some Percentages 

What is the percentage of all the 
good pictures painted every year? 
Not more than four per cent. 

What is the percentage of all the 
good music and all the good plays 
written in proportion to all the plays 
written and produced? Something 
under ten per cent. 

Yet there seems to be an impression 
that this new struggling art (it is a 
great craft but as an art it is new 
and struggling), must be able to 
produce one hundred per cent when 
the older arts with hundreds of years 
of preparation behind them can't do 
more than ten per cent. 


We are not supermen yet. You can 
help us a lot. The only people who 
can teach us are the audience and 
ourselves. That is where censorship 
fails so lamentably. It pays no at- 
tention to the meaning of a thing. 
It only pays attention to the thing 
itself. Certain things are perfectly 
proper and decent under certain cir- 
cumstances which are improper and 
indecent under other circumstances. 
When it comes to a question of de- 
cency and indcency, the law is suf- 
ficiently strong to cover that. If the 
law weren't there it seems to me the 
people wouldn't stand for it anyway. 
I have never seen the American peo- 
ple respond in any great numbers to 
anything indecent. They have re- 
sponded and liked certain things 

some people said were indecent. 
There you come to the realm of 
taste. A thing may be vulgar or 
it may not be vulgar. When you be- 
gin to legislate vulgarity you get 
into a mess nobody can ever straight- 
en out. 

There arc one or two little points 
you can help in. For heaven's sake, 
work on the exhibitor. Get him to 
run the pictures slower and not so 

I know they do it to get in an 
extra show a day. Can't you get your 
audiences to protest against that 
sort of thing? 

Can't you also get the exhibitor to 
make it possible for the audience to 
see the beginning of the picture first? 
A picture should be seen in con- 
tinuity. You can't get the proper 
effect from a picture if you begin at 
the middle and you don't understand 
the last part of the picture. The au- 
dience doesn't wait to see it through 
again. I don't blame them. Having 
seen the last part first, they are dis- 
gusted with it and they go home. 

As to the idea that the salacious 
picture is a money-maker, the biggest 
hits on the American stage or screen 
have been good, clean, uplifting, hu- 
man pictures and the biggest char- 
acters on the American screen have 
been that type of character. That 
is why the producer who wants to 
make money is always trying to do 
the best thing. Granted he is com- 
mercial, he should be, but the best 
thing pays best. If a picture with 
anything salacious in it got by, it 
woudn't be because there was any- 
thing salacious in it, but in spite of 
it. The best art pays best on the 
screen and if you will tell your pub- 
lic that we are trying to serve them 
and ask them to see the good pictures 
when they go to the theaters, you 
will be helping us. They should 
exercise their power of selection. 
Most of the public of the United 
States goes to the picture house with- 
out an idea of what they are going to 
see. You don't buy books that way 
and you don't go to the theater that 

The Coming Men 

There is coming up in the motion 
picture profession today a younger 
group of men who are very, very 
promising and they are working 
thoughtfully and earnestly. They 
are coming up from the ranks of the 
writers. They have been scenario 
writers. They have been in it long 
enough to get into the field. Withm 
the next five or six years you are 
going to see a new crop of younger 
directors and very good directors. 
Teach your people to watch for their 
work. They are not the big director- 
ial names now but they are doing 
bigger work than some of the big 
names. Tell your people to remember 
who directed a picture, who wrote 
a picture, and let the name of the 
author mean something and the 
name of the director mean some- 
thing and you will soon find you will 
be doing one of the best things in 
the world, to help get newer and 
better pictures. 

British Production Activities 

Slightly Better Prospects, More Studios Working and a Slight 

Improvement Denoted 

By Ernest W. Fredman, 
Editor "The Film Renter," London 

Production activities in Great 
Britain cannot be said to be par- 
ticularly bright, although they show 
a slight improvement at the present 

During the past year production 
practically faded away into an almost 
infinitesimal quantity, and whilst it 
is regrettable that no great improve- 
ment can be noted yet it would ap- 
pear there are slightly better signs 
that this country will be making a 
few more films in the immediate fu- 
ture. Stoll's, Gaumont and Graham 
Wilcox Productions are practically 
the only stalwarts left in the making 
of British pictures and the first 
named will probably make more films 
than any other producing concern in 
this country. 

The StoTl studios at Cricklewood 
have a program before them, which 
as it is realized, and the pictures 
come before the public, is likely to 
place this enterprising British com- 
pany well in the limelight. Fifteen 
feature pictures are in the course 
of planning, and the first two of these 
are nearly completed. These, it is 
stated, possess exceptionally strong 
heart interest. 

The first of these is "Confessions," 
which is, it is claimed to be, some- 
thing fresh and unusual in film 
stories. It has as its leading players 
Joan Lockton, Ian Hunter, Eric 
Bransby Williams, Gladys Hamer, 
and is being produced by W. F. 

The second, "The Squire of Long 
Hadley," is being produced by Sin- 
clair Hill, and is being interpreted 
by such v,'ell-known players as Mar- 
jorie Hume, Brian Aherne, Eileen 
Dennes, and George Mulcaster. This 
picture is a drama of East End life 
and county Society and possesses fine 
hunting scenes with strong parts for 
Majorie Hume and Brian Aherne. 

Keble Howard's "The King of the 
Castle" is another subject down for 
screening shortly; Isobel Elsom will 
shortly return to the Stoll fold; 
Marjorie Hume, now at work for 
Sinclair Hill, will probably follow 
her leading part with another, and 
the return of at least two former 
producers to activity can be fore- 

Fred Paul is directing "The Wit- 
ness", adapted by him from F. Brit- 
ten Austin's story, at the Crickle- 
wood studios, and is playing the 
leading male role himself. Isobel El- 
som, as the heroine, is supported by 
John Hamilton, Stella Arbenina, 
Queenie Thomas and Aubrey Fitz- 

Two other pictures are in course 
of production at the Stoll Studios at 
the moment. "The Witness", from 
a story by F. Britten Austin, is be- 
ing produced by Fred Paul, and in 
the cast are Isobel Elsom, Fred 
Paul, Tom Nesbit, John Hamilton, 
Stella Arbenina, Queenie Thomas 
and Aubrey Fitzgerald. "Wonderful 
Wooing" is being produced by Geof- 

frey Malins, from a story by Douglas 
Walsh, and in the cast are Marjorie 
Hume, Genevieve Townsend, Daisy 
Campbell, Eric Bransby Williams 
and George Mulcaster. 

Graham. Wilcox films are now ac- 
tively engaged upon the production 
of "The Only Way", featuring Sir 
John Martin Harvey. This screen 
adaptation of Charles Dickens' story 
is being directed by Herbert Wilcox 
who will be known for his work in 
"Chu Chin Chow", "Paddy the Next 
Best Thing", and "Decameron 
Nights". The cast includes Madge 
Stewart, Betty Faire, Mary Brough, 
Frank Stanmore, Ben Webster and 
other well-known British stars. It 
will be a very ambitious production 
and is estimated to cost between 
£30,000 and £40,000. 

Welsh Pearson whose star, Betty 
Balfour, is the most prominent film 
favourite in England is now engaged 
on a very ambitious production, di- 
rected by Louis Mercanton, made in 
conjunction with the Gaumont Com- 
pany by the Phocea Film Company 
of France. This is entitled" Monte 
Carlo" and is from the story by E. 
Phillips Oppenheim. Betty Balfour 
is supported by Carlyle Blackwell, 
Colonel English and a company of 
French players. This is the first 
picture that has ever been taken in- 
side the Casino, the use of which has 
been obtained for the filming of this 
photoplay. The picture will be ready 
about the beginning of July. In the 
meantime George Pearson has fin- 
ished hsi direction of "Satan's Sister"' 
in which Betty Balfour is featured. 
The main scenes of this picture were ' 
taken in Jamaica and the film is 
to be shown here very soon. It is 
being controlled by the W. & F. 
Film Service. 

Graham Cutts is making "The 
Rat" for Gainsborough Pictures 
which will be put out by W. & F. 
Mae Marsh is featured, together 
with Ivor Novello. The film is be- 
ing made at the Lasky Studios; ex- 
teriors will be taken in Paris. 

A new Gaumont subject, to be 
directed at the Lime Grove Studios^ 
Shepherd's Bush, by George A. 
Cooper, has been begun, and a strong 
cast has been engaged, including 
Fay Compton, Jack Buchanan, Leon 
Quartermaine, Jean de Casilis (of 
"Fata Morgana" fame) and Cameron 
Carr. The title of the story is not 
yet determined. 

One or two independent units are 
shortly expected to start production, 
but the supply of pictures from this 
market will certainly not exceed 
thirty in all. This is the poorest 
number that Britain has produced 
for many a long day, but in view 
of the enquiry that is taking place 
by the Government into the causes 
of the stagnation it is hoped that 
there will be a recrudescence of film 
making in the very near and immedi- 
ate future. 




Sunday, June 7, 1925 











Mow Directing 



''The Man fp'^ho Found Himself 



Past Releases 

''The Talker'' 


Potash and Perlmutter 
in Hollywood" 



•i* V V v V V T V v ▼ vn 

* 4' ^f* • "f i 4^ *i'' ^dii' tp 'if ij' 'i* ^p *1* ^ 


Sunday, June 7, 1925 



Motion Picture Directors Association 

234 West SSth Street Phone Columbus 9090 

Kenneth Webb President William F. Haddock Secretary 

Sidney Olcott Ass't Director A^i*^^^?^^,^^ 

„ , . ^ ,,. , -r u • 1 r»- . Ashley Miller 

Robert G. Vignola Technical Director j gearle Dawley 

C. J. Williams Treasurer James Vincent, Chairman 

John G. Adolfi. 
George Archainbaud. 
Charles J. Brabin. 
Keanan Buel. 
Webster Campbell. 
Major Maurice Campbell 
Emile Chautard. 
Allan Crosland 
J. Searle Dawley. 
Frank P. Donovan. 
J Gordon Edwards. 
Charles Cii!»lvn 
Wm. F. Haddock. 
John Jos, Harvey. 
Hobart Henley 


Dell Henderson 
Edwin L. Hollywood 
John E. Ince. 
George Irving. 
Burton King 
Harley Knoles. 
O. A. C. Lund. 
Charles Maigne. 
Harry Millarde 
Ashley Miller. 
Charles F. Miller. 
John W. Noble. 
Sidney Olcott. 
Leonce Ferret. 

Joseph A. Richmond. 
John S. Robertson. 
Wesley Ruggles. 
Paul Scardon 
George B. Seitz. 
Edwin M. Simpson. 
S. E. V. Taylor. 
Tom Terriss. 
Augustus Thomas. 
Travers Vale 
Robert Vignola 
James Vincent. 
Kenneth Webb. 
C. jay Williams. 

Officials — Motion Picture Directors Association 

192S N. Wilcox Ave., Hollywood 

William Beaudine President Harold Shaw Secretary 

Henry Otto Asst. to President H. L. Franklin Technical Director 

Frank L. Cooley Treasurer Wally Van. . . .Chairman Entertainment Committee 

Wilfrid North, Chairman 
George L. Sargent, Secretary 
Henry Otto 


Clarence Badger 
Al Herman 

Ferdinand Earle 

Fred Jackman 

William Beaudine (ex-officio) 

Motion Picture Directors Holding Corp. Officers 

Roy Clements 


George L. Sargent... 


John Ford 

. . . Secretary-Treasurer 


Clarence Badger 

Wm. King Baggot 
•Reginald Barker 

Jrank Beal 

Wm. Beaudine 

Ch-ster Bennett 

Wm. Bertram 

J. Stuart Blackton 

John G. Blystone 

Frank Borzage 

Colin Campbell 

Edwin Carewe 

Louis Wm. Chaudet 
•Roy Clements 

E. F. Cline 

Frank CoUey 

George L. Cox 

Irving Cummings 

Wm. Robt, Daly 
•Joseph DeGrasse 

Wm. Duncan 

Ferdinand Earle 

Wm. P. S. Earle 

Reeves Eason 

Dallas Fitzgerald 

John Ford 

Harry L. Franklin 

Sidney Franklyn 

Douglas Gerrard 

Charles Gihiyn 

James Gordon 

Al E. Greene 

John J. Harvey 
•Members of Board of Trustee! 

Victor Heerman 

Joseph Henaberry 

Hobart Henley 

Al Herman 

Jean Hersholt 

George Hill 

E. Mason Hopper 

James W. Home 

Jay Hunt 

John Ince 

Rex Ingram 

George Irving 

Fred Jackman 

George Jeske 

Fred A. Kelsey 

Erie Cawthorne Kenton 

Henry King 

Ed. Laemmie 

Rowland Vance Lee 

Ed. J. LeSaint 

Eddie Lyons 

Nerval MacGregor 

Murdock J. MacQuarrie 

Henry MacRae 

George Marshall 

Robert McGowan 

George Melford 

Howard Mitchell 

Lee Moran 

Fred Newmeyer 

Fred Nihlo 

Wilfrid North 

Henry W. Otto 

Chas. J. Parrott 

Paul Powell 

Francis J. Powers 

Lem Powers 

Albert Ray 

George E. Reehra 

Lynn F. Reynolds 
•Thos. V. Ricketts 

Phil E. Rosen 

Albert E. Russell 

Wm. Russell 

Al Santell 

George L. Sargent 

Paul Scardon 

Edward M. Sedgwick 

William Seiter 

Lawrence Semon (Larry) 

Harold Shaw 

H. Scott Sidney 

Edward Sloman 

frederic Sullivan 

Norman Taurog 

Sam Taylor 

Maurice Tourneur 

Travers Vale 

Wally Van 

Perry Vekroff 

King W. Vidor 

Theodore Wharton 
•Wallace Worsley 

Wm. Worthington 

James Young 

Standard Speeds 

The American Society of Cinema- 
jgraphers has gone on record as ad- 
■ocating the retention of the normal 
ate of 60 feet per second as the 
amera taking speed, according to 
he American Cinematographer. 

In a letter to the Society of Motion 
.'icture Engineers, copies of which 
vere sent to the exhibitor and pro- 
lucer organizations, John W. Boyle, 

secretary of the society, outlined va- 
rious reasons as to why the present 
standard should be kept. 

There is no doubt, says this pub- 
lication, that the Society of Motion 
Picture Engineers will go on record 
as favoring a standard projection 
speed which is somewhat in excess 
of the taking speed of 60 feet per 
minute — projection experts agree that 
some such ratio between taking and 
projection speeds have been found 

to produce the most ideal results. 

If this ratio is maintained, as they 
claim it must be, the result of run- 
ning up taking speed will be, in turn, 
to boost the projection speed. The 
further results are evident: more film 
to be raced through the projectors 
in the same amount of time with the 
consequent damage to film and mech- 
anism; increased cost of film con- 
sumption and lights; and a myriad of 
other contingencies. 


International Congress ot 

After a lapse of fifteen years an 
International Congress of Photog- 
raphy is to be held this year, June 
29 to July 4, in Paris. The last 
congress was held in Brussels in 

The Congress will be divided into 
four sections: (1) Scientific; (2) 
Technical and artistic; (3) Historical 
and documentary; (4) Technique of 
cinematography (in connection with 
the Congress of Cinematography). 

At the request of the International 
Committee of the Congress, an Or- 
ganizing Committee in the United 
States has been formed, the members 
being: F. F. Renwick, Dr. VV. D. 
Bancroft, W. H. Manahan, E. J. 
Wall, Dr. C. E. K. Mees, chairman. 

The Congress is especially anxious 
to obtain papers relating to the 
branches of photography with which 
it deals from workers in the United 
States. Offers of such papers can 
be communicated to C. E. K. Mees, 
Eastman Kodak Co., Rochester, 
N. Y., who will forward them to 
the secretary of the Congress or they 
can be sent direct to M. G. Labus- 
siere, 5 rue Brown-Sequard, Paris, 


Wharton Plans Service Studios 

After a study of conditions in Hol- 
lywood, Theodore Wharton, serial 
producer, states that there is an insuf- 
ficient variety of natural backgrounds 
for the needs of the various pro- 

This, he claims, is proven by the 
fact that 65 per cent of California 
made pictures are laid in backgrounds 
that are from 300 to 500 miles from 
Hollywood. This means a loss of 
from two to five days, and the sala- 
ries of actors, technical staff and ex- 
tras. In addition, there is the cost of 

When the scenes on location have 
been photographed the film must be 
returned to the studio in Hollywood 
to be developed while the company 
remains on location until it is deter- 
mined whether or not there are to be 
any retakes. 

Because of these conditions, pro- 
duction figures are high, and in order 
to offset this Wharton plans to build 
a number of "service studios" in 
Northern and Central California where 
locations have proved most popular; 
Truckee, Lake Tahoe, Santa Cruz and 
Yosemite are some of the "service 
studio" locations contemplated. 

A laboratory will also be a part of 
the equipment of each studio. 


When Metro decided to 
shoot "Midshipman Randall'' 
at Annapolis there was keen 
competition among the cam- 
eramen for this first official 
story of the American Naval 

Oliver Marsh, Frank Zucker, 
William Miller, Harold Mar- 
zorati and Robert Davol land- 
ed the interesting job. 

They come from East and 
West and the rival sections are 
out for honors. 





Sunday, June 7, 1925 



Sunday, June 7, 1925 




Directors and Their Productions, January ,19 18 to June 1, 1925 

{This is the first time that the work of directors has been collated over such a 
long period of time. To this list, which should be invaluable to producers as well as 
exhibitors, ivill be added from year to year such feature productions as are released. 
This list will not include short subjects, nor productions which are not released.) 

How Baxter Butted In 

One Law for Both 
Sns of Ambition 
Moral Suicide 
When Men Betray 

Echo of Youth 
Ashes of Lcve 

Child for Sale 
Someone Must Pay 

Mother Eternal 
The Marriage Gamble 
The Wrong Woman 

Bride's Confession 
Wildness of Youth 

Meddling Women 
I Am the Man 
Lying Wives 


Tides of Passion 

Heart of a Girl 
Queen of the Sea 

Cavell Case 

The Wonder Man 
Who's Your Brother 

The Little 'Fraid Lady 

Darling of the Rich 
Little Red Schoolhouse 
Chalk Marks 

The Isle of Vanishing Men 
Robes of Sin 
The Valley of Hate 


Quo Vadis 
G. M. 


Any Night 
Greater Duty 

The Hottentot 
The Galloping Fish 
Judgment of the Storm 
That Devil Quemndo 

Silk Stocking Sal 
The Thundering Herd 
Code of the West 
The Light of Western Stars 
Ace of Cactus Range 

The Interloper 

Merely Players 
Turn of a Card 

To Him That Hath 
The Rough Neck 
The Little Intruder 
Mandarin's Gold 
The Grouch 
Bringing up Betty 
Amateur Widow 
Crooks of Dreams 
Auction of Souls 

Me and Captain Kid 

The Oakdale Affair 
The Steel King 

Ten Nights in a Bar Room 
Trail of the Law 

In Search of a Thrill 
Social Code 
Lion's Mouse 

The Trail of the Law 
The Heart Bandit 
Man Who Paid 
The Wolf's Fangs 
Bulldog Drummond 


The Maid of Belgium 
The Awakening 
Diamonds and Pearls 
The Divine Sacrifice 
The Cross Bearer 
The Trap 

Love Cheat 

A Damsel in Distress 
In Walked Mary 
The Shadow of Rosalie Byrne 
What Women Want 

Pleasure Seekers 
Wonderful Chance 
Marooned Hearts 
The Miracle of Manhattan 
The Girl from Nowhere 
Handcuffs and Kisses 

Clay Dollars 
The Man of Stone 
One Week of Love 
Under Oath 

The Common Law 
Midnight Guest 
Power of a Lie 

The Flaming Forties 
Christine of the Hungry Heart 

For Sale 
The Plunderer 
The Mirage 

The Shadow of the East 
Single Wives 
The Storm Daughter 

The Necessary Evil 


Her Sister's Rival 

False Women 

The Wife of the Centaur 
So This Is Marriage 
The Way of a Girl 
Proud Flesh 

Chu Chin Chow 

Bad Company 

The Marriage Market 

Shall We Forgive Her 
Mrs. Reynolds 
Broken Ties 

Oh Mary Be Careful 
The Busy Inn 

The Poison Pen 

The Hunted Woman 
Folly of Vanity 


My Boy 

A Prince of a King 

The Floor Below 
The Venus Model 
Friend Husband 

Sis Hopkins 
Kingdom of Youth 
Leave it to Susan 
Day Dreams 
Daughter of Mine 
Perfect Lady 
Through the Wrong Door 

Almost a Husband 
Jes' Call Me Jim 

The Strange Boarder 
Water, Water, Everywhere 
Strictly Confidential 
Cupid, the Cowpuncher 

Honest Hutch 
Boys Will be Boys 
Guile of Women 
An Unwilling Hero 

A Poor Relation 
Doubling for Romeo 
Don't Get Personal 
The Dangerous Little Demon 
Quincy Adams Sawyer 

Potash and Perlmutter 
Red Lights 
Your Friend and Mine 

The Shooting of Dan McGrew 
One Night in Rome 
Painted People 

New Lives for Old 
Eve's Secret 
Paths to Paradise 

Across the Deadline 

Cheated Love 
Luring Lips 
Moonlight Follies 

Human Hearts 

Nobody's Fool 
Lavender Bath Lady 
A Dangerous Game 
Kentucky Derby 
Crossed Wires 
Dangerous Game 

Love Letter 
Town Scandal 
Darling of New York 

The Tornado 
The Gaiety Girl 
The Whispered Name 

Blind Love 


The Lifted Veil 
A Sleeping Memory 
The Shell Game 
Toys of Fate 
The Demon 

Unexpected Places 
Lion's Den 
Castles in the Air 
Peggy Does Her Darndest 
Return of Mary 

The Cinema Murder 
The Man Who Lost Himself 

Buried Treasure 
Without Limit 

Don't Write Letters 
I Can Explain 
The Hunch 
Little Eva Ascends 
Stay Home 

Slave of Desire 



Midnight Molly 
Cheaper to Marry 
Forbidden Cargo 
Alias Mary Flynn 

The Reckless Sex 


Baby Mine 

Trimmed in Red 

East Lynne 
Pagan Love 
Help Yourself 
The Journey's End 

Other Wom